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□  2007  ismibs  0 

California  State  Library 


Digitized  by  the  Internet  Archive 

in  2014 


https  ://arch  i  ve .  o  rg/detai  I  s/m  ovpicwo  r75  m  ovi 


VIoving-'  Picture 

WORLD 


L.  75,  No.  1 


JULY  4,  1925 


PRICE  25  CENTS 


RAYMOND 
GRIFFITH 


BETTY  COMPSON :  RAYMOND  GRIFFITH 

r.  y  ,  i  ' 

CLARENCE  BADGER  PRODucnoN-TWlheHeaitof a 

Thief""  by  Paul  Armstrongs  Screen  play  by  Keene  Thompson  ~ 

Ci  (paramount  (Picture 


Published  by  CHALMERS  PUBLISHING  COMPANY  ^JrVS 


Entered  as  second  class  matter  June  17,  1906,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.    Printed  weekly.   $3  a  year. 


The  World's  Foremost  Fashion 
Qenius  has  designed 
breath-taking  Styles  for 

ROBERT  Z. 
LEONARD'S 

production 


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featuring 
PAULINE  STARKE 
LEW  CODY 


WAIT  'till  they 
glimpse  Erte's 
gowns  in"Paris"-  and 
then  "Monte  Carlo." 
Showmen  know  the 
value  of  Fashions  on 
gorgeous  beauties  to 
drag  'em  in.  That's 
why  Metro-Goldwyn- 
Mayer  brought  the 
great  Erte  from  Paris. 
And  that's  just  one  of 
the  Big  Box  -  Office 
Added  -  Attraction 
ideas  apart  from  title 
and  stars  in  the  Talk- 
of- the -Industry  Pic- 
tures. 

For  1925-26 
book  the  Money- 
(jetting '  Movies 


Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc. — Will  H.  Hays,  President 


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Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc. — Will  H.  Hays,  President. 


MOVING    PICTURE  WORLD 


July  4,  1925 


Sell  THII 


witr: 


Big  Chance  to  Smash  All  Summer  Recordsll 


PARAMOUNT  offers  you  in  "THE  MANICURE  GIRL,"  starring  Bebe  Daniels, 
practical  and  easy  method  for  boosti  ng  summertime  receipts  sky-high. 

In  the  first  place,  the  picture  is  THERE.  It's  a  breezy,  refreshing  comedy 
Broadway's  beauty  parlors,  with  Bebe  playing  the  cutie  who  cuts  your  cuticle  wi 
all  her  accustomed  dash  and  allure.  The  cast  includes  also  Edmund  Burns,  Hi 
Hamilton,  Charlotte  Walker  and  Victor  Moore.  Frank  Tuttle,  who  made  the  ve 
successful  "Miss  Bluebeard,"  is  the  director.  Story  by  Frederic  and  Fanny  Haiti 
authors  of  "Upstairs  and  Down"  and  m  any  other  stage  hits.  Screen  play  by  Tow 
send  Martin. 


Realizing  the  unusual  merits  of  "THE  MANICURE  GIRL,"  Paramount  has  I 
ranged  a  tie-up  for  the  picture  with  one  of  the  largest  toilet  goods  concerns  in  t 
world,  The  Glazo  Company,  of  Cincinnati,  O.  This  tie-up,  with  very  little  effort 
your  part,  can  be  used  to  at  least  triple  the  money  you  would  ordinarily  get  frontf* 
picture  at  this  time  of  the  year. 


Read  how  on  the  page  opposite. 


paramount 
Cptiture 


BEBE  DAN  I  ELS 

cpie  Manicure  Qirl 

/a  FRANK  TUTTLE  production 


July  4,  1925 


MOVING   PICTURE  WORLD 


5 


lANICURE  GIRL 


BEBE  DANIELS  in  "The  Manicure  Girl" 

Paramount  Picture  Soon  to  be  Shown  Locally 

Bcbc  Daniels  knows  the  value  of  beautiful  nails. 
So  do  thousands  of  other  "stars"  in  society, 
business  and  the  home.  That's  why  so  many 
smart  women  have  adopted  GLAZO  as  their 
"Manicure  Girl" 


G  LAZO 

LIQUID  NAIL  POLISH  --  NO  BUFFINO 


THE  GLAZO  COMPANY  ARE  FURNISHING 
DEALERS  WITH  THIS  WINDOW  HANGER- 


Tie  Up  Druggists  and  Toilet  Goods  Buyers 

VER  30,000  drug  stores   and   department  stores  handle  nationally  advertised 
GLAZO  LIQUID  NAIL  POLISH  an  d  most  of  them  already  have  the  new  GLAZO 
ITICLE  MASSAGE  CREAM,  articles  which  fit  in  perfectly  with  "THE  MANICURE 
RL."   As  soon  as  you  get  your  dates  f  or  the  picture,  see  the  local  Glazo  distributors 
ff  out  window  displays,  newspaper  advertising,  herald  distribution,  sampling,  etc. 

Note  above  the  miniature  reproduction  of  the  window  hanger  tying  up  with  your 
ow  and  distributed  by  The  Glazo  Company  to  their  dealers.  In  addition,  they  will 
rnish  dealers  with  1 -column  Tie-up  Ad  Mats.  These  window  hangers  and  mats  will 
furnished  to  theatre  managers  on  request. 

Fill  in  the  Coupon  on  this  Page! 

ti   Send  us  with  this  coupon  a  list  of  the  stores  in  your  locality  whom  you  have 
„  terviewed  on  this  proposition  and  who  are  willing  to  cooperate.   We  will  send  them 
r  window  material  and,  in  addition,  the  regular  Paramount  heralds  bearing  tie-up 
py.    You  can  provide  the  stores  with  scene  photographs,  date  cards,  etc.,  for  their 
ndows. 

You  can  get  advertising  material  into  windows  you  couldn't  touch  before.  You  can 
tter  mid-winter  records  in  the  summer  time.  Tie  up  with  GLAZO  dealers  and  cash 
with  "THE  MANICURE  GIRL"! 

FHE  GLAZO  COMPANY 

322  BLAIR  AVENUE 
C I  N  CI  N  N  ATI  --  OHIO 


MOVING    PICTURE  WORLD 


July  4,  1925 


FROM  COAST  to  COAST 

From  ike  CAPITOL  Theatre  in 
New  York  to  the  CRITERION 


in  Los  Angeles 

The  biggest  houses  everywhere  are  playing  the 
nationally  famous  comedy  drama  that  is 
the  funniest  picture  in  years! 

B  *  P  -  S  chuXberg 

-pre  s  ents 


A  GASNIER 

Production 

ANITAWSTEWART 
BERT  LYTELL 
DONALD  KEITH 

[  The  Screens  New 
U   Wonder -Youth  II 


^ODUCTIO^ 


J-C-Bachmarm.  Vice -Pit*. 


)Mt! 


DAVID  BELASCtfS  CELEBRATED  STAGE  SUCCESS 

BY   WINCHELL  SMITH  and  VICTOR  MAPES 


Foreign  Distributors:    Export  and  Import  Film  Co.,  725  Seventh  Ave.,  Netr  York  City.    Cable  Address:    Eximfilm,  New  York. 


Lly  4,  1925 


MOVING   PICTURE  WORLD 


OX  0" 


ice 


Variety  SERVICE 


Never  was  any  program  as  well 
diversified  as  the  Warner  Forty 
for  1925-26. 

Barrymore  in  a  heroic  sea  story; 
Lubitsch  with  his  delightful  com- 
edy dramas  of  society  life;  Syd 
Chaplin  in  uproarious  feature 
comedies ;  Irene  Rich  in  dramas 
of  modern  American  life.  These 
are  only  a  few  of  the  coming 
Warner  Classics. 

Matt  Moore  and  Dorothy  Devore 
will  appear  in  light  comedies;  the 
delightful  Marie  Prevost  in  dra- 
mas; the  ever-popular  Monte  Blue 
in  outdoor  and  society  stories; 
Lowell  Sherman  will  be  seen  as 
the  suave  hero  of  modern  dramas. 

Kenneth  Harlan  and  Patsy  Ruth 
Miller  will  co-star  in  romantic 
dramas. 

Rin-Tin-Tin,  the  wonder  dog, 
will  appear  in  thrilling  stories  of 
the  North. 


Warner 

Albany 

Atlanta 

Boston 

Buffalo 

Charlotte 

Chicago 

Cincinnati 

Cleveland 

Dallas 

Denver 

Des  Moines 

Detroit 

Indianapolis 

Kansas  City 

Los  Angeles 

Milwaukee 

New  Orleans 

New  Haven 


Exchanges 

New  Jersey 

New  York  City 

Oklahoma  City 

Omaha 

Philadelphia 

Pittsburgh 

Portland 

Salt  Lake  City 

San  Francisco 

Seattle 

St,  Louis 

Washington,  D.  C. 
Calgary,  Can. 
Montreal,  Can. 
St.  John,  N.  B. 
Toronto,  Can. 
Vancouver,  Can. 
Winnipeg,  Can. 


\/a  rn  e  w 


10 


I  J  A| 


1. 


MOVING    PICTURE  WORLD 


Columbia  News 


1600  BROADWAY 


July  4,  1925 


WEATHER:  Fair 
for  Stars,  Stories 
and  Sellouts  with 
COLUMBIA 
PICTURES 


NEW  YORK  CITY 


|)TARS  appearing 


THE  BEST 
EXCHANGES 

Apollo  Exchange, 

1600  Broadway,  New  York  City 
Standard   Film   Service  Co., 

2nd  Floor,  Film  Bldg.,  Cleveland, 
Ohio. 

Standard   Film   Service  Co., 

Film  Bldg.,  Cincinnati,  Ohio. 
Standard   Film   Service  Co., 

Jos.  Mack  Bldg.,  Detroit,  Mich. 
Federated  Film  Exchange  Co., 

1018  Forbes  St.,  Pittsburgh,  Pa. 
Liberty   Film   Dist.  Corp., 

Ill   Walton  St.,  Atlanta,  Ga. 
Liberty   Film   Dist.  Corp. 

223  S.  Liberty  St.,  New  Orleans, 
La. 

Liberty   Film   Dist.  Corp. 

2009  Jackson  St.,  Dallas,  Texas. 
Capitol    Film  Exchanges, 

733  S.  Wabash  Av.,  Chicago,  111. 
Masterpiece  Film  Attractions,  Inc., 

1329  Vine  St.,  Philadelphia,  Pa. 
Columbia    Pictures  Corp., 

3317  Olive  St.,   St.  Louis,  Mo. 
All    Star   Feature   Dist.,  Inc., 

209    Golden    Gate   Av.,    San  Fran- 
cisco, Calif. 
All  Star  Features  Dist.,  Inc., 

915  S.  Olive  St.,  Los  Angeles, 
Calif. 

Greater  Features,  Inc.. 

2006  Third  Av.,   Seattle,  Wash. 
Greater  Features.  Inc., 
64    E.    4th    St.,    Salt    Lake  City, 
Utah. 

Greater  Features,  Inc., 

2075    Broadway,    Denver,  Colo. 
Greater  Features,  Inc., 

391    Oak   St.,   Portland,  Ore. 
Greater  Features,  Inc., 

109  N.  Montana  St.,  Butte,  Mont. 
Independent    Films,  Inc., 

10  Piedmont  St.,  Boston,  Mass. 
Independent    Films,  Inc., 

134  Meadow  St.,  New  Haven. 
Conn. 


COLUMBIAS  are  GREAT 

"The  Danger  Signal,"  first  production,  has  a  marvelous  cast: 
Jane  Novak,  Robert  Edeson,  Dorothy  Revier,  Gaston  Glass, 
Robert  Gordon,  Pat  Harmon,  Lincoln  Stedman  and  Gertrude 
Short.    ERLE  C.  KENTON  Directed. 

A  BIG  BOX  OFFICE  BET 


WALDORFS  are  WONDERS 

"Enemy  of  Men,"  first  release  has  a  cast  of  money  getting 
favorites:  Dorothy  Revier,  Charles  Clary,  Cullen  Landis,  Virginia 
Marshall,  Leo  White,  Cesare  Gravina,  Barbara  Luddy,  Michael 
Dark  and  Laura  La  Vernie. 

A  GREAT  AUDIENCE  WINNER 


PERFECTIONS  pull  PATRONS 

"Fighting  Youth,"  first  picture  has  a  cast  to  fill  every  seat: 
Pauline  Garon,  William  Fairbanks,  Frank  Hagney,  Jack  Britton, 
Tom  Carr,  George  Periolat,  Pat  Harmon  and  William  Norton 
Bailey. 

MEAN  MORE  MONEY 


Premier  Pictures  Exchanges.  Inc., 

1005  High  St.,  Des  Moines,  la. 
Friedman   Film  Corp., 

Film      Exchange      Bldg.,  Minne- 
apolis, Minn. 
Independent  Films,  Ltd., 

12  Mayor  St..  Montreal,  Canada. 
Independent  Films.  Ltd., 

21      Dundas      St.,      E.  Toronto, 
Canada. 


Independent  Film  Co., 

115    West    17th    St.,    Kansas  City, 
Mo. 

Premier  Pictures  Exchanges.  Inc., 

1511  Chicago  St..  Omaha,  Neb. 
Celebrated   Players   Film  Corp., 

713   Wells    St..    Milwaukee,  Wis. 
Exhibitors    Film    Exchange,  Inc., 
916  "G"  St.,   N.   W.,  Washington, 
D.  C. 


THE  BEST 

1925-26 
PICTURES 

COLUMBIA 

The  Danger  Signal 
The  Unwritten  Law 
SOS  Perils  of  the  Sea 

Ladies  of  Leisure 
The  Lure  of  Broadway 
Midnight  Flames 

WALDORF 

Enemy  of  Men 
The  Penalty  of  Jazz 
The  Thrill  Hunter 

Sealed  Lips 
The  Fate  of  a  Flirt 
The  Price  of  Success 

PERFECTION 

Fighting  Youth 
The  Speed  Demon 
The  New  Champion 
The  Great  Sensation 
A  Fight  to  the  Finish 
The  Handsome  Corure 


FIREWORKS 


r~tfu BtiMise 

k  192>\:  ^26 


r 


By  the  author 
of  "What  Price 
Glory"  Broadway's  great 
current  hit  \ 


j 


(os»"0Pollta|  productions 

backed  by  intensive 
national    promotion  now 


be  in  a,  %m;  

Metro-Goldwyn  May#  Studios 


,de    at  the 


V  J/  »        '  m 


***** 


7 1 


JOHN 


^Nltot,  ,mi- 

Money  Getting  Pictures  f 


The  Fireworks  for  1925-1926 


Lon  Chaney 

An  exclusive  Metro-Coldwyn-Mayer star.  Lon  Chaney 
will  appear  in  another  smashing  vehicle,  promised  to 
be  the  most  exciting  of  his  career. 

Sun-Up 

With  Pauline  Starke,  Conrad  Nagel,  Lucille  La  Verne- 
Kdmund  Goulding,  Director.  The  stirring  Broadway 
stage  success  of  two  years.  By  Lula  Vollmei . 

A  Little  Bit  of  Broadway 

From  Richard  Connell's  novel  of  a  beauty  among 
Ihe  white  lights.  Director  and  important  cast  to  be 
announced. 

An  Exchange  of  Wives 

With  Eleanor  Boardman,  Lew  Cody.  William  Haines, 
Renee  Adoree.  Hobart  Henley,  Director.  Cosmo 
Hamilton's  smashing  Broadway  comedy  hit. 

Never  The  Twain  Shall  Meet 

A  Cosmopolitan  Production 

Directed  by  Maurice  Tourneur.  With  Anita  Stew  art, 
Bert  Lytell,  Huntly  Gordon  and  all  star  cast.  Peter 
B  Kyne's  million-copy  best-seller. 


Paris 

Robert  Z.  Leonard.  Director.  With 
Pauline  Starke,  Lew  Cody.  The 
first  Ert^-gowned  Fashion  Special. 


The  Tower  of  Lies 

Selma  Lagerlof's  prize  novel, 
Victor  Seastrom.  Director.  Norma 
Shearer  and  Lon  Chaney.  Three 
personalities  of  "He  Who  Gets 
Slapped." 

Ramon  Novarro 

The  handsome  star  of  "Ben  Hur" 
will  be  seen  in  three  big  hits.  His 
first  is  a  romance  of  the  Annapolis 
Naval  Academy. 


The  Exquisite  Sinner 

With  Conrad  Nagel .  Renee  Adoree . 
From  Alden  Brooks'  sensational 
novel  "Escape."  Josef  von  Stern- 
berg, Director, 

The  Unholy  Three 

Tod  Browning,  Director.  Starring 
LonChaney.  With  Mae  Busch.Matt 
Moore.  The  story  by  C.  A.  Robbins 
is  greater  than  "The  Miracle 
Man." 

The  Circle 

Frank  Borzage,  Director.  With 
Eleanor  Boardman.  Malcolm  Mc- 
Gregor From  the  two-year  stage 
success  by  Somerset  Maugham. 


The  Torrent 

A  Cosmopolitan  Production 

By  Blasco  Ibanez,  featuring 
Aileen  Pringle  in  a  cast  of  big 
names. 


The  Flesh  and  the  Devil 

Victor  Seastrom.  Director.  Star- 
ring John  Gilbert.  With  Carmel 
Myers.  The  successor  to  "He  Who 
Gets  Slapped." 

Monte  Carlo 

Another  Erte- Fashion-Triumph! 
Against  a  background  of  the  no- 
torious Gambling  Paradise. 

The  Mysterious  Island 

Jules  Verne's  companion  story  to 
'Twenty  Thousand  Leagues 
Under  the  Sea." 

Dance  Madness 

With  Aileen  Pringle,  Lew  Cody. 
By  S.  J.  Kaufman,  the  famous 
nationally  syndicated  author. 

The  Span  of  Life 

Starring  Lon  Chaney.  With  Paul- 
ine Starke,  William  Haines.  The 
famous  Sutton  Vane  stage  play  of 
America,  London,  Africa. 

The  Mystic 

Tod  Browning,  Director.  With 
Aileen  Pringle,  Conway  Tearle, 
Mitchell  Lewis.  A  sensational  ex- 
posure of  fake  spirit  mediums. 

Sally,  Irene  and  Mary 

With  Eleanor  Boardman,  Sally 
O'Neill,  Renee  Adoree.  Hobart 
Henley  Director.  Edward  Dow- 
ling's  famous  Broadway  stage 

success. 

The  Barrier 

Rex  Beach,  author.  With  a  big  All 
Star  Cast.  The  most  thrilling  of 
this  famous  writer's  works  in  a 
great  new  production. 


Pretty  Ladies 

Monta  Bell,  Director.  With  Zasu 
Pitts,  Tom  Moore,  Lilyan  Tash- 
man.  Added  attraction,  Ann 
Pennington.  By  Adela  Rogers 

St.  Johns. 

The  Reason  Why 

Elinor  G 1  y n's  world -fa mous 
romantic  novel,  her  successor  to 
"  Three  Weeks." 

Mae  Murray 
Two  Big  Productions 

Mae  Murray  will  appear  in  two  big 
Metro- Goldwyn- Mayer  produc- 
tions in  1925-26,  in  vehicles  such  as 
she  has  never  before  been  seen. 

Time,  The  Comedian 

Robert  Z.  Leonard,  Director.  With 
Mae  Busch.  Lew  Cody.  Gertrude 
Olmsted.  Kate  Jordan's  famous 
story. 

The  Auction  Block 

RexBeach'spowerful  novel.  Norma 
Shearer  as  an  added  attraction. 
A  great  actress  in  a  story  of  tower- 
ing strength. 

Money  Talks  I 

Rupert  Hughes' greatest  story'-  Alf 
Goulding,  Director.  With  Eleanor 
Boardman,  Conrad  Nagel.  Succes- 
sor to  "Excuse  Me  I 

How  Dare  You ! 

Rupert  Hughae'  comedy  romance. 
A  great  title.  100  per  cent  enter- 
tainment. Director  and  money- 
winning  cast  will  be  announced. 

Lovey  Mary 

King  Vidor,  Director.  With  Sally 
O'Neill, the  wonder  tind.  By  Alice 
Hegan  Rice. 


Lillian  Gish 

This  greatest  star  has  just  signed 
a  long-term  contract  with  Mein»- 
Goldwyn -Mayer.  Miss  Gish  will 
appear  in  two  great  pictures. 


Buddies 

A  Cosmopolitan  Production 

starring  MARION  DAVIES.  From 
George  Hobart's  successful  play. 


Norma  Shearer 

The  great  star,  Norma  Shearer,  in 
three  marvel-productions.  "A 
Slave  of  Fashion"  is  the  first.  By 
Samuel  Shipman,  wise  Broadway 
play-wright.  Directed  by  Hobart 
Henley.  With  Lew  Cody. 


Bardelys  the 
Magnificent 

Starring  John  Gilbert.  With  Claire 
Windsor.  King  Vidor,  Director.  By 
Sabatini,  author  of  "The  Sea 
Hawk,""Scaramouche,"  AllTech- 
nicolor. 


Lights  of  New  York 

A  Cosmopolitan  Production 

StarringMARION  DAVIES.  Based 
on  "Merry  Wives  of  Gotham,"  the 
stage  success  by  Lawrence  Eyre. 
Directed  by  Monta  Bell. 

Mare  Nostrum 

A  Rex  Ingram  Production 

By  Blasco  Ibanez.  With  Alice 
"erry,  Antonio  Moreno.  Ingram's 
successor  to  "The  Four 
Horsemen." 


The  Big  Parade 

King  Vidor.Director.  Starringjohn 
Gilbert.  With  Renee  Adoree.  By- 
Laurence  Stalling?,  author  of 
"What  Price  Glory." 


Romola 

Lillian  Gish.  the  Star.  With  Doro- 
thy Gish.  Also  Ronald  Colman, 
William  H.  Powell.  Henry  King. 
Director.  The  successor  to  "The 
White  Sister." 


The  Merry  Widow 

Director. ErichvonStroheim.  With 
Mae  Murray  and  John  Gilbert. 
The  picturization  of  one  of  the 
stage's  greatest  hits. 

The  Temptress 

A  Cosmopolitan  Production 

By  Blasco  Ibanez,  author  of  "The 
Four  Horsemen,"  "Blood  and 
Sand."  "Enemies  of  Women," 
"Mare  Nostrum." 


Fred  Niblo 

One  Big  Production  by  the 

director  of  "  The  Mark  of  Zorro," 
"Blood  and  Sand,"  "Ben  Hur." 


Women  and  Wives 

The  best-seller  novel  of  Harvey 
Fergusson.  With  Eleanor  Board - 
man,  Conrad  Nagel. 


Jackie  Coogan 

Two  winning  Jackie  Coogan  pro- 
ductions. By  Willard  Mack.  Watch 
for  Jackie  in  "Dirty  Face"  and 
"Old  Clothes." 


Brown  of  Harvard 

America's  most  famous  college 
classic,  by  Rida  Johnson  Young. 
With  Conrad  Nagel,  Eleanor 
Boardman. 


Metro-Qoldwyn-Mayer 

The  Talk  of  the  Industry 


July  4,  1925 


MOVING   PICTURE  WORLD 


11 


Crook  dramas  are  absolutely 
sure-fire  al  the  box-office 


Picked  by 

Roxy  Rothafel 
and  played 

CAPACITY 


at  the 


CAPITOL 

World's  largest  and 
finest  theatre,  N.  Y. 

Week  of  June  21 


SCORE     A     "TEN-STRIKE"  FOR 
EVELYN  BRENT  in  her  latest  and 
by  far  greatest  picture,  "SMOOTH 
AS  SATIN."    Here  is  a  feature  that  is 
positively  smooth  as  satin  from  the  box 
office  angle  and  still  smoother  than  that 
from  the  entertainment  standpoint. 
Miss  Brent  is  charming,  adorable,  be- 
witching, does  her  finest  acting  in  a 
story  that  will  register  with  a  crash 
in  any  and  every  box  office  in  the 
land. 

Promise  your  patrons  a  whale  of  a  pic- 
ture.  You'll  give  it  to  them  "plus". 
Go    see    this    picture    at    your  nearest 
F.  B.  O.  exchange. 


— and  in  „ 

Smooth  as  Satin 

you  get  bewitching 

EVELYN  BRENT 

in  her  greatest 
picture  to  date — 
yes  —  by  far -her 
greatest  picture 


F.B.O. 

PRESENTS 


Smooth 

as  SATIN 

FROM  THE  PLAY 
"THE  CHATTERBOX 
BY  BAYARD  VEILLER. 

DIRECTED  BY 

RALPH  INCE 


Never  has  Miss  Brent  done  such  brilliant  work  as  she  does  in  "SMOOTH  AS  SATIN."  Never  has  she  been  so  utterly  bewitching — Your  audiences 
will  fairly  eat  this  picture  up.    This  picture  will  do  more  toward  building  your  business  on  future  BRENT  releases  than  any  of  her  pictures  to  date. 

You  can  get  the  Evelyn  Brent  Productions  only  through 

FILM  BOOKING  OFFICES  OF  AMERICA,  Inc. 


723  Seventh  Ave.  —  New  York  —  Exchanges  Everywhere. 


Thematic  music  cue  sheets  available  on  all  our  features 


12                                                  MOVING   PICTURE    WORLD                                      July  4,  1925 

EOX  *  1,000,000  SHOUT  SUBJECT  POOffflAM 

twice  4, Week!  1 
\Ot  Issues  aYvxtl 
Covers  fhe  World ! 

An  Army  0/  Cameramen! 
Qualify!  Accuracy/ 
Always  Fust  I 

FOX    NEWS             MIGHTIEST   OF  ALL 

16  a  Year! 
Eveiy  ofhe^  Week!  ^^^^ 
See  /hern  on  Broadway !  ^1 

^*C\^  ^^^uieWorJd  wc  live  in/ 

Evejy  one  a 5parkl/r£  Gem' 
^^^^    Science,  Invention ,  7iuvel ! 
^y^^      The  Reel  c/  Surprise*  | 

FOX  SHORT  SUBJECTS -LITTLE  WANTS  .f  the  SCREEN 

July  4,  1925 


MOVING    PICTURE  WORLD 

WILLIAM  FOX  presents 


Imperial  Comdic 

20—2  REELS  EACH 


Your  Audiences  Will  See — 

Comedies  of  real  humor,  full  of 
side-splitting  situations,  thrills 
and  surprises, —  with  agile  animal 
actors,  clever  comedians  galore  — 
and — 

—OF  COURSE— 

BEAUTIFUL  GIRLS! 

They  Will  Not  See 

the  old  style,  custard  pie  slap 
stick  stuff 


hOX  -  ^2,000,000  SHORT  SUBJECT   PROGRAM  —  Fo 

fox  Film  Corporation, 


14  MOVING   PICTURE    WORLD  July  4,  1925 


jAnd   Still  They 

Leading  Theatres  —  with  their 
strong  for  the  wonderful 

^  /  ^  ^  aO^a?  ^c*°  *  ^  /  y°1 

In  Toledo,  Ohio 

^J^^^/},  Manny  Mandelbaum 

4  Temple  Theatre 

In  Bethlehem,  Pa. 

#^  J-  Beilin  'L 

Palace  Theatre 

In  Fall  River,  Mass. 

Yamins  Circuit 

In  Eau  Claire,  Wis. 

■  H.  A."  Schwahn 

Eau  Claire  Theatre 


^  In  Sioux  Falls,  S.  D. 

Toohey  Bros* 

Jewel  and  Colonial  Theatres 

In  North  Platte,  Neb. 

W.  H  a  w  I  e  y 

Keith  and  Sun  Theatres 


; 


Get  aboard  the  band-wagon  I 

'£/>Sf  Fox  Film  Corp  a  ratio  a,  -;j 


July  4,  1925 


MOVING   PICTURE  WORLD 


15 


I 

4>  o 


ome  ! 


'  /, 


V  #  ^ 


rlignatures  on  the  dotted  line 


ill iam  Fox  Product  ! 


In  Omaha,  Neb* 

Harry  Goldberg 

Sun,  World,  Moon  and  Empress  Theatres,  etc. 


A, 


y 


In  Dubuque,  Iowa 

John   McLay  / 

Grand  Theatre 

In  New  Castle,  Pa. 

J*  S.  Newman 

Nixon  Theatre 


In  Mobile,  Alabama 


,<5"  / 


— ,   ^ 

Miss  M.  Luckel 

Bijou  and  Empire  Theatres 


A 


In  Sandusky,  Ohio    <?  $^&/  ^fVt?'^< 

.  C.  Himmelein 


In  Austin,  Texas 


0** 


the  big 


y  : 


>>  .0)7       *    <fr  ,^  ,av  > 


WILLIAM  FOX 


THE  IRON  HORSE 

THE  FIRST  YEAR 

AS  NO  MAN  HAS  LOVED 

KENTUCKY  PRIDE 

THANK  YOU 

HAVOC 

LIGHTNIN' 

THUNDER  MOUNTAIN 


LAZYBONES 

EAST  LYNNE 

THE  FIGHTING  HEART 

PART-TIME  WIVES 

THE  DIXIE  MERCHANT 

THE  WINDING  STAIR 

SIBERIA 


Art- 


BUCK 
JONES 


ACE  OF  THE  QREAT  OUTDOORS 

will  be  seen  in  7  virile  western  adventure  productions  from 
stories  by  noted  authors.  For  early  release  THE  TIMBER 
WOLF  and  DESERT  VALLEY,  both  by  Jackson  Gregory. 


LIGHTNIN'^fe  play  that  brol\&  the  worlds  record ! 

fox  Film  Corporation, 


SUPREME  ATTRACTIONS 

4  PETER  B.  KYNE  STORIES         THE  WHEEL 

WHEN  THE  DOOR  OPENED        SEVENTH  HEAVEN 

MARRIAGE  WAGES  FOR  WIVES 

THE  JOHNSTOWN  FLOOD  3  BAD  MEN 

THE  SILVER  TREASURE  THE  ANCIENT  MARINER 


LI  GHTN  IN'^  the  play  that  bro\e  the  worlds  record ! 

fox  Film  Oorpo  rati  on. 

Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc. — Will  H.  Hays,  President. 


18 


MOVING   PICTURE  WORLD 


July  4,  1925 


UNIVERSAL  S 


Adventure  Serials 


it 


The  Best 

VARIETY 
PUNCH 
STORIES 

EXPLOITATION  TIE-UPS 
NATIONAL  ADVERTISING 

ALL  IN  UNIVERSALE 

"Lucky  Six"  Adventure  Serials 


MAKE  10UBS 
A5UCCESS  WITH 


UNIVERSE 
PICTOMS 


r 

ILly  4,  1925 


MOVING    PICTURE  WORLD 


21 


br  the  Season  1925-1926 

Ihort  Subject  BoxOffice  Attractions 


6  two-reel 


HAM  I LTO  W 

I    9        COMEDIES  1 


6  two-reel 


6  two-reel 

WALTER  HI  EPS  COMEDIES 

18  two-reel 

MERMAID  COM2VI&S 

with  LIGE  CONLEY,  AL  ST.  JOHN  and  other  stars 


6  two-reel 


12  one-reel 


rmredo  Comedies  K^pH£SJIS 

—    HODGE-PODGE 

with  JOHNNY  ARTHUR 

KINOGRAMS 

The  NEWS  REEL  Built  Like  a  Newspaper 
Issued  Twice  a  Week 


Member,  Motion  Picture  Producers  and 
Distributors  of  America,  Inc. 
Will  H.  Hays,  President 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


22 


MOVING    PICTURE  WORLD 


July  4,  1925 


You  Get 


The  FUNDAMENTALS  of  THEATRE  ADVERTISING 

in  the  following 

CHAPTERS  OF  EPES  W.  SARGENT'S  FAMOUS  BOOK 

Picture  Theatre  Advertising 

 Table  of  Contents  


Introduction 
I.  The  Personality  of  the  Theatre 
II.  The  Lobby  as  an  Advertisement 

III.  Advertising    Features    for  the 
House 

IV.  The  Importance  of  House  Trade 
Marks 

V.  Music  as  an  Advertisement 
VI.  Tabulating  Information 
VII.  Catchlines 
VIII.  Advertising  on  the  Screen 
IX.  Lithographs  and  Billboards 


X.  Doing  Press  Work 
XI.  Newspaper  Advertising 
XII.  Type  and  Typesetting 

XIII.  Halftone  and  Line  Cuts 

XIV.  Printing,  Paper  and  Cuts 
XV.  Preparing  Advertising  Copy 

XVI.  Distributed  Matter 

XVII.  Novelty  Advertisement 

XVIII.  House    Program    Forms  and 
Advertisements 

XIX.  Copy  for  House  Programs 


XX.  Methods  of  Distributing 

XXI.  Form  Letters 

XXII.  Street  Advertising 

XXIII.  Getting  Matinee  Business 

XXIV.  Prize  and  Contest  Schemes 
XXV.  Premium  and  Coupon  Schemes 

XXVI.  Various  Schemes 

XXVII.  Advertising  Special  Seasons 

XXVIII.  Handling  Specials  and  Serials 

XXIX.  Summer  Advertising 

XXX.  Rainy  Day  Advertising 

XXXI.  Opening  a  House 

XXXII.  Opposition 


This  Book  Condenses  the  Fundamentals  You  Need  to  Know 


Epes  W.  Sargent,  who  has  examined 
and  edited  more  theatre  advertising  than 
any  other  one  man  in  the  show  business, 
gives  you  the  benefit  of  his  great  expe- 
rience in  this  book. 


Selling  motion  pictures  to  the  public 
is  a  highly  specialized  form  of  advertis- 
ing. It  is  the  exhibitor  who  best  under- 
stands the  fundamentals  of  this  special 
form  of  advertising  who  is  making  the 
greatest  success  today. 


Price  $2.00  postpaid  At  your  dealer's  or  direct  from 

CHALMERS  PUBLISHING  COMPANY 

516  FIFTH  AVENUE  NEW  YORK  CITY 


don  picture 

ways  draw 


luity  by 
Bell  Smith 

by 


#1 


tve  you  played — 
"Tearing  Through" 
"JimnuVs  Mil! 

"Youth  and  Adventure" 


EVERY  exhibitor  knows  that  the  name  of  RICHARD  TALMADGE 
means  action,  —  real  action,  —  whirlwind  action,  —  the  kind  that 
draws  fans  and  that  guarantees  crowded  houses.  This  isn't  mere  "con- 
versation." It's  a  fact.  And  that's  why  thousands  of  theatres  rely  on 
TALMADGE  for  regular  profits  every  week. 

Create  a  RICHARD  TALMADGE  night  weekly.  Watch  your  crowds 
and  your  profits  grow.    Every  release  bigger  and  better  than  the  last. 

Film  Booking  Offices  of  America,  Inc. 

723  Seventh  Ave.,  New  York.    Exchanges  Everywhere. 

Thematic  music  cur  sheets  available  on  all  our  features. 


24 


MOVING   PICTURE  WORLD 


July  4,  1925 


24  -  First 


ON  THE  GOLDEN 

Are  You,  Mr.  Exchangeman, 
Looking  for  Pictures  Which  You 
Can  Put  Into  Competition  With 
the  Finest  Efforts  of  Any  Pro- 
ducer-Distributor— and  Bank  on 
the  Result? 

§  Do  You,  Mr.  Exhibitor,  Seek  Prod- 
uct With  Which,  in  the  Face 
of  All  Opposition,  You  Can  Build 
Prestige  and  Prof  it— and  Still  Re- 
tain Your  Independence? 

«I  The  Answer  is  Found  in  the 
Golden  Arrow  Franchise,— 
Twenty-Four  First-Run  Pictures, 
—Pictures  of  the  Highest  Calibre 
That  Money  and  Skill  Can  Create. 


ARROW  PICTURES  CORPORATION 

W.  E.  SHALLENBERGER,  PRESIDENT 

220  WEST  42nd  ST.,  NEW  YORK  CITY,  NEW  YORK 


i 


July  4,  1925 


MOVING   PICTURE  WORLD 


25 


Pictures 


RROW  FRANCHISE 


24 


The  Productions  Include  Such  Out-Standing  "Showman"  Properties  As 


SCANDAL  STREET 

A  W.  E.  Shallenberger  Special 
Attraction 
Directed  by  WHITMAN  BENNETT 

From  the  "Cosmopolitan"  Magazine 
story  by  FRANK  R.  ADAMS. 
MADGE  KENNEDY  and  NILES 
WELCH  head  the  all-artist  cast,  which 
includes  Coit  Albertson,  Edwin  August 
and  Louise  Carter. 

"THE  SUBSTITUTE 
WIFE" 

A  Whitman  Bennett  Production 
Directed  by  WILFRED  NOY 

KATHARINE  SMITH'S  remarkable 
novelette  furnishes  a  splendid  vehicle 
for  alluring  JANE  NOVAK.  NILES 
WELCH  has  a  prominent  role.  Mr. 
Noy,  who  directed  "The  Lost  Chord' 
and  "The  Midnight  Girl,"  promises  in 
this  a  still  greater  picture  than  either 
of  these  successful  subjects. 

"THE  CLEANER 
FLAME" 

A  Whitman  Bennett  Production 
Directed  by  MR.  BENNETT 

"THE  CLEANER  FLAME"  is  an 
original  story  written  by  CLARA 
BERANGER,  head  of  the  Scenario 
Department  of  Famous  Players-Lasky 
Corporation,  and  FORREST  HAL- 
SEY,  who  has  created  most  of  Rudolph 
Valentino's  recent  vehicles.  Mr.  Ben- 
nett will  select  his  players  from  the 
leading  luminaries  of  the  cinema  world. 


"CHILDREN  OF  THE 
WHIRLWIND" 

A  Whitman  Bennett  Production 
Directed  by  MR.  BENNETT 

LE  ROY  SCOTT'S  engrossing  novel 
has  been  made  into  a  massive  produc- 
tion by  a  great  director.  LIONEL 
BARRYMORE,  JOHNNIE  WALK- 
ER and  MARGUERITE  DE  LA 
MOTTE  are  the  featured  players. 

"THE  MYSTERIOUS 
PINES" 

A  Whitman  Bennett  Production 
Directed  by  MR.  BENNETT 

AN  N  A  KATHERINE  GREEN'S 
world-known  novel,  "The  House  of  the 
Whispering  Pines,"  will  be  made  into 
a  society  melodrama  and  will  have  the 
additional  weight  of  an  all-star  cast. 

"TESSIE" 

A  Dallas  M.  Fitzgerald  Production 
Directed  by  MR.  FITZGERALD 

Lovely  MAY  McAVOY,  fresh  from 
her  triumphs  in  "Ben  Hur,"  will  have 
the  leading  role  in  this  typical  Amer- 
ican storjir  written  by  SEWELL 
FORD  and  published  originally  in 
"Saturday  Evening  Post."  Miss  Mc- 
Avoy's  support  includes  ROBERT 
AGNEW,  ETHEL  GRAY  TERRY 
and  LEE  MORAN. 


"THE  PRIMROSE 
PATH" 

An  AUTHUR  F.  BECK  Production 
Directed  by  HARRY  O.  HOYT 

The  man  who  made  "The  Lost  World" 
is  putting  forth  his  best  efforts  in  this 
production,  working  with  a  cast  that 
includes  CLARA  BOW,  WALLACE 
MacDONALD,  STUART  HOLMES, 
GEORGE  IRVING,  TOM 
SANTSCHI,  TEMPLAR  SAXE  and 
MIKE  DONLIN. 

"THE  UN-NAMED 
WOMAN" 

An  ARTHUR  F.  BECK  Production 
Directed  by  HARRY  O.  HOYT 

CHARLES  E.  BLANEY'S  great  stage 
success  with  a  powerful  cast  that  in- 
cludes HERBERT  RAWLINSON, 
KATHERINE  MacDONALD  and 
WANDA  HAWLEY. 

"LED  ASTRAY" 

A  Whitman  Bennett  Production 
Directed  by  WILFRED  NOY 

This,  JANE  NOVAK'S  second  star- 
ring vehicle,  is  the  screen  version  of 
ALFONSE  DAUDET'S  powerful 
novel,  "The  Little  Parish  Church." 
Daudet  is  best  known  as  the  author 
of  "Sappho."  "LED  ASTRAY"  con- 
tains every  element  which  contributed 
to  "Sappho's"  success. 


Twenty-Four  First-Run  Pictures 


ARROW  PICTURES  CORPORATION 

W.  E.  SHALLENBERGER,  PRESIDENT 

2Z0  WEST  42nd  ST.,  NEW  YORK  CITY,  NEW  YORK 


26 


MOVING   PICTURE  WORLD 


July  4,  1925 


Pookinp  ahead/ 


liiat  IlaticKfcl  Pictures 

D    Best  by. 


test/ 

Member*  /  Motion  Picture  Producers  «<  Dtstributorj  of  Americ*  tot-WU  H«r» 


■■■HMMHi 


Gfie 


Moving  Picture 

WORLD 

Founded  jn  1<)0J  hu  J.  P.  Chalmers 


From  the  Side*Lines 


THE  Man  Who  Sits  on  the  Side-Lines  is  grow- 
ing a  bit  uneasy  over  the  attitude  in  some 
quarters  towards  Greater  Movie  Season. 
There  seems  to  be  an  undercurrent  of  opinion 
among  exhibitors  that  the  season  is  the  private 
property  and  pet  of  the  producers.  Others  are 
peeved  because  September  was  not  chosen  for  the 
drive. 

This  isn't  right. 

Whether  Greater  Movie  Season  is  sponsored  by 
the  Hays  office,  the  Mahatma  of  Zulu,  or  the  lost 
Charley  Ross,  really  shouldn't  be  a  matter  of  con- 
cern to  the  man  with  a  theater  and  a  box-office. 

Somebody  had  to  start  it,  somebody  had  to  pro- 
vide the  money,  somebody  had  to  tackle  the  tre- 
mendous amount  of  labor  needed  to  get  the  na- 
tional drive  under  way. 

But  once  started  it  is  the  property  of  any  man 
who  wants  to  use  it.  It  is  there  to  bring  money 
into  box  offices  at  a  time  when  box  offices  find  it 
difficult  to  attract  money. 

The  man  who  doesn't  need  extra  money  in 
August  doesn't  need  to  take  advantage  of  Greater 
Movie  Season.    That's  his  privilege. 

But  is  also  the  privilege  of  the  Man  on  the 
Side-Lines  to  think  that  he  is  some  variety  of 
damphool. 

*    *  * 

THE  Man  Who  Sits  on  the  Side-Lines  feels 
just  a  trifle  uneasy  over  the  Milwaukee  after- 
math.  Perhaps  he  is  asking  too  much,  per- 
haps he  isn't  entirely  in  the  know. 

But  he  fears  that  the  ghost  of  politics  is  still 
twitching  in  the  grave  and  likely  to  rise  at  any 
moment.  He  fears  that  the  selection  of  the  "big, 
strong  leader"  is  the  rock  on  which  the  craft  might 
founder.  And  he  is  strongly  of  the  belief  that 
there  should  be  no  delay  in  the  selection  of  that 
"big,  strong  man" — to  weld  all  factions  together, 
dominate  them  if  need  be,  but  at  any  rate  GET 
THINGS  STARTED. 

Delay  nourishes  politics.  Action  starves  politics. 


The  Man  Who  Sits  on  the  Side-Lines  is  probably 
going  to  be  told  emphatically  that  he  is  all  wrong. 
That  events  are  happening,  that  the  machine  is 
under  way  and  heading  somewhere. 

He  is  inclined  to  believe  these  things  are  so. 
But  he  knows  that  his  uneasiness  is  shared  by  ex- 
hibitors who  are  over-fed  on  "statements"  and  who 
crave  action. 

*    *  * 


IT  is  a  favorite  habit  of  New  York  critics  to  in- 
dulge in  sneers  and  raucous  laughter  every 
time  a  low-brow  picture  man  changes  the  title 
of  a  book  or  play.  It  is  perfect  evidence,  to  the 
critics,  of  the  crass  stupidity  and  ignorance  of  pic- 
ture folk. 

The  Man  Who  Sits  on  the  Side-Lines  is  afraid 
that  many  of  the  New  York  executives  are  taking 
their  metropolitan  critics  too  seriously.  Perhaps, 
like  Jiggs  breaking  into  society,  they  are  trying  to 
reach  the  high-brow  level  of  the  critics. 

Some  such  explanation  is  necessary  for  many 
of  the  titles  that  are  allowed  to  live  these  days  at 
the  expense  of  exhibitors. 

It  is  traveling  a  long  way  in  search  of  difficulty 
to  ask  theatre  men  to  get  money  into  box  offices 
with  such  titles  as  "The  Goose  Hangs  High,"  and 
"Beggar  on  Horseback."  They  mean  a  lot  in  New 
York — but  New  York  and  its  contributing  zone 
still  comprise  less  than  a  fifteen  per  cent  territory. 

It's  making  it  pretty  hard  for  the  salesman — 
even  if  the  names  will  be  changed  later — to  ask 
them  to  bring  an  exhibitor  to  the  point  of  enthu- 
siasm over  such  titles  as  "Clarissa  and  the  Post 
Road,"  "A  Husband  for  George-Anne,"  "Joseph 
Greer  and  His  Daughter,"  and  so  on. 

*    *  * 

But  the  Man  Who  Sits  on  the  Side-Lines  has  it 
pretty  soft  at  that.  All  he  has  to  do  is  to  find  fault. 
Anybody  can  do  that.  Yes,  it  is  pretty  soft, 
isn't  it? 


28 


MOVING   PICTURE  WORLD 


July  4,  1925 


There's 
Extra 

MONEY 

in  the 

Short 

Subject 


Are  You 

Qetting 

YOURS? 


Advertising 

Does 

It 


Moving^  P  ic  ture 

WORLD 

EDITOR   .    ROBERT  E.  WELSH 

Published  Weekly  by  CHALMERS  PUBLISHING  COMPANY,  516  Fifth  Avenue,  New  York,  N.  Y. 
Telephone:  Murray  Hill  1610-1-2-3.    Member  Audit  Bureau  of  Circulation*.  John  F.  Chalmers,  president; 

James  P.  Chalmers,  Sr.,  vice-president;  Alfred  J.  Chalmers,  vice-president;  Eliza  J.  Chalmers,  secretary 
and  treasurer,  and  Ervin  L.  Hall,  business  manager. 

Branch  Offices:  Joseph  Esler,  5434  Glenwood  Avenue,  Chicago;  W.  E.  Keefe,  1312  Stanley  Avenue, 
Hollywood,  Cal. 

Managing  Editor — John  A.  Archer.  Advertising  Manager — Ben  H.  Grimm.  Circulation  Manager — 
Dennis  J.  Shea. 

Subscription  price:  United  States  and  its  possessions,  Mexico  and  Cuba,  $3.00  a  year;  Canada,  $3.50; 
foreign  countries  (postpaid),  $10.00  a  year.  Copyright,  1925,  Chalmers  Publishing  Co.  Copyright 
throughout  Great  Britain  and  Colonies,  under  the  provisions  of  the  Copyright  Act  of  1911.  (All  rights 
reserved.) 

Other  publications  :  Cine  Mundial  (Spanish).   Technical  books. 


VOLUME  75 


NUMBER  1 


To  Keep  You  Posted 

Editorial    27 

First  Runs  in  the  Great  European  Cities   29 

1,600  Billboard  Plants  Pledge  Greater  Movie  Season  Support    30 

Complete  Burkan  Contract  Provides  for  Specific  Playdate  Designation    31 

$300,000  Suit  Illustrates  Weak  Arbitration— Seider    31 

Harry  Buxbaum  Leads  Metropolitan  Sales  and  Distribution  for  Fox   32 

Fox  Corporation  to  Rebuild  or  Enlarge  Eight  Branch  Offices   32 

New  Jersey  Exhibitors  All  Set  for  Sixth  and  Best  Convention    33 

Italy  in  Production  Crisis:  Foreign  Competition  Blamed    34 

Albany  and  Buffalo  Zone  May  Seek  Affiliation  with  M.  P.  T.  O.  A   34  j 

Cohen  Announces  Formation  of  Fair  Play  Bureau  at  Connecticut  Meeting   35 

New  Tiffany-Truart-Renown  Head  is  Auto  Spring  Maker    36 

Producers  Distributing  Sales  Territories  Now  Embrace  Eight  Districts   36 

State  Standard  Building  Code  is  Effective  inNew  York  July  1    37 

Independent  Producers  Organization  Has  a  New  Name    37 

Indiana  M.  P.  T.  O.  Elects  Officers  at  Yearly  Meeting    38 

Report  Atkinson  Quits  Metro  to  Go  With  Roxy  Denied  by  Schenck   38 

Exhibitors'  News  and  Views   51 

Projection    92  j 

To  Sell  Your  Seats 

Selling  the  Picture  to  the  Public  (Department)   39 

Get  Summer  Interest  in  Your  Theatre  with  a  Well  Staged  Harmonica  Contest   39 

Production  Hints  from  Edward  L.  Hyman   40 

Shimon  Contributes  Good  Program  Copy   41  , 

Thanked  Patrons  for  "Thief  of  Bagdad"  Crowds    42 

Got  One  Return  on  2,700  Mailing  List   43 

Painted  Sidewalks  for  "Mme.  Sans  Gene"   44 

The  First  Run    68 

To  Aid  Your  Bookings 

Reviews    47 

Pep  of  the  Program   50 

Straight  from  the  Shoulder  Reports   57 

Current  and  Advance  Releases.   67 


K&mi*    in     t/ke    c^t  e  erf  / 


July  4,  1925 

First  Runs 
in  the  Great 
European  Cities 


MOVING    PICTURE  WORLD 


29 


By 

W.  Stephen  Bush 


WHAT  kind  of  American  pictures  does  Europe  favor 
most?  But  a  few  years  ago  there  was  no  dis- 
crimination and  no  "fan"  sophistication.  The  mere 
name  'American"  was  a  trade  mark  and  an  insurance  pol- 
icy for  the  theatre  owner  and  his  box  office.  Today  there 
is  a  tendency  to  shop,  to  favor  one  kind  of  play  and  espec- 
ially one  star  over  another.  It  is  not  nearly  as  pronounced 
as  on  our  side  of  the  water  but  it  exists  and  it  is  growing. 
It  is  nothing  for  the  American  producer  or  exporter  to  be 
alarmed  about  because  we  have  such  an  abundance  plus 
variety  that  every  taste  can  easily  be  suited. 

I  shall  not  venture  anything  like  a  decided  opinion.  I 
prefer  to  take  a  survey  of  what  the  first-run  nouses  of 
Paris,  Berlin,  London,  Rome  and  Vienna  have  been  giving 
to  their  patrons  and  then  I  leave  the  conclusion  to  the 
readers  of  Moving  Picture  World. 

London's  90%  American 

I  must  remark  at  the  outset  that  London  still  has  about 
90  per  cent  American  pictures  on  its  programs.,  A  dis- 
tinguished peer  in  the  House  of  Lords  has  hammered  away 
at  the  American  picture  as  something  dreadfully  inartistic 
and  inferior  and  the  press  has  made  loud  echo.  Never- 
less  the  theatres  go  on  showing  American  pictures.  Capi- 
tol, Marble  Arch,  Stroll  Picture  Theatre,  Tivoli,  Strand, 
Kings  Cross  Cinema  show  almost  exclusively  American- 
made  pictures.  No  particular  inference  can  be  drawn  from 
these  pictures  as  to  what  the  public  prefer.  There  is 
"Christine  of  the  Hungry  Heart,"  "Her  Romantic  Night," 
with  Constance  Talmadge;  "The  Midnight  Express,"  with 
Elaine  Hammer  stein ;  Harold  Lloyd,  and  a  Fox  feature. 
The  public  demand  on  the  whole  is  easily  satisfied;  much 
depends  on  how  pictures  are  handled  and  on  the  efforts 
of  the  various  importers  to  "push"  them. 

Competition  in  Paris 

iWe  view  a  slightly  different  picture  in  the  first-run 
houses  of  Paris.  While  in  London  the  native  competition 
may  safely  be  described  as  zero  such  competition  makes 
itself  felt  in  the  French  capital.  Let  us  take  the  following 
well-known  first-run  houses  Theatre  Mogador,  Cine,  Max 
Linder,  Artistic  Cinema,  Aubert  Palace,  Cameo,  Madeleine, 
Colise,  Danton  Palace,  Voltaire.  We  find  that  the  French 
films  break  about  even  with  the  American.  We  find  the 
interesting  fact  that  many  of  the  programs  are  mixed — 
half  French  and  half  American.  Baby  Peggy,  Jackie 
Coogan,  Griffith's  "America,"  are  mixed  with  distinctly 
French  dramas  such  as  "Le  Stigmate"  and  "La  Papillone." 
Taking  a  survey  covering  several  weeks  we  find  much  the 
same  conditions.  Certain  artists  are  undoubted  favorites 
of  the  Parisian  public  (which  in  this  case  means  the  French 
public  generally)  and  among  them  the  most  conspicuous 
are  Tom  Mix,  Jackie  Coogan  and  Pola  Negri.  Here  we 
find  distinct  currents  of  taste  and  sentiment  that  may  be 
worth  analysis. 

We  passi  -on  to  Berlin  and  as  a  result  of  a  survey  of 
about  twenty  of  the  better  houses  we  find  that  the  native 
film  is  distinctly  irafdfng-its  own.    Taking  a  line  through 


the  statistics  covering  a  period  of  three  weeks  we  discover 
that  the  American  film  gets  just  about  50  per  cent  of  the 
business.  The  tendency  seems  to  be  in  favor  of  the  native 
film,  which  is  undoubtedly  gaining.  Of  late  there  has  been 
a  strong  recrudescence  of  military  sentiment  in  Germany 
and  the  screen  has  felt  its  influence  most  emphatically. 
Four  or  five  such  films,  absolutely  worthless  out  of  Ger- 
many, have  held  up  the  average  of  native  films.  The  gen- 
eral run  of  American  films  consist  of  strong  social  melo- 
drama and  pathetic  stuff.  Here  as  in  Paris,  Jackie  Coogan 
seems  to  be  a  great  favorite.  Out  of  sixty  films  picked 
at  random  I  have  been  unable  to  find  any  foreign  produc- 
tions outside  of  ours.  Like  in  Paris  there  is  a  great  liking 
for  historic  films  in  the  German  capital. 

Italy  Demands  Best 

Coming  into  the  Eternal  City  competition  from  the  na- 
tive films  is  fully  as  negligible  as  that  in  Great  Britain. 
Looking  at  first-run  houses,  not  only  in  Rome  but  in 
Milano,  Bologna  and  Naples,  American  films  represent 
fully  95  per  cent  of  the  total.  The  Germans  send  an  occa- 
sional film  into  Italy  which  goes  well  but  they  are  not  in 
the  running  with  our  films.  The  biggest  house  in  Italy, 
erected  very  recently,  started  out  to  admit  none  but  Ital- 
ian films  to  its  screen  but  had  to  give  up  this  policy  very 
quickly.,  There  was  no  supply.  Good  American  films 
have  made  the  Italian  public  quite  critical  and  now  they 
want  nothing  but  the  best. 

Vienna  is  very  close  to  100  per  cent  American  with  the 
consequences  that  I  pointed  out  in  my  recent  letter.  Of 
outstanding  successes  the  careful  chronicler  must  mention 
"The  White  Sister,"  which  has  been  to  Germany  what 
"Scaramouche"  has  been  in  France.  In  stellar  popularity 
Lillian  Gish  just  now  has  a  long  lead  in  Germany.  "The 
White  Sister"  has  tremendously  increased  the  prestige  of 
the  American  picture  throughout  Germany  at  just  the 
right  moment. 

Here's  a  Real  Tip 

Have  you  a  film  that  has  been  treated  roughly  by  the 
censors,  one  perhaps  that  has  been  condemned  to  per- 
petual exile  on  the  shelves?  There  is  a  private  but  quite 
numerous  club  in  Paris  called  "Club  du  Faubourg,"  at  38 
Rue  de  Moscou.  This  club  specializes  in  the  showing  of 
films  that  have  never  been  shown  to  the  censors  or  that 
have  been  wholly  suppressed  by  those  hardworking  offi- 
cials. The  members  jammed  the  place  at  the  showing  of 
"La  Garconne"  and  "Dixmude,"  both  of  which  have  been 
put  on  the  index  expurgatorius.  A  Russian  film,  "Poli- 
kushka,"  also  prohibited  by  the  censors,  will  be  shown  next 
week.  A  French  abbe,  M.  Loutil,  has  produced  a  film 
"How  I  Killed  My  Child."  In  spite  of  the  shocking  title 
it  is  said  to  be  a  religious  film  with  a  great  moral  lesson. 
The  censors  put  a  large  veto  on  it  but  the  "Club  du  Fau- 
bourg" has  hired  the  large  Crystal  Palace  to  show  it  to 
its  members.  The  abbe  will  be  there  in  person  to  defend 
his  film  and  then  a  general  discussion  pro  and  con  will 
take  place.  It  seems  a  good  way  of  exerting  pressure 
both  on  the  censors  and  on  public  opinion. 


30  M 


(faming  and  Going 

Major  H.  C.  S.  Thomson,  managing  director 
of  F.  B.  O.,  returned  to  New  York  this  week 
from  a  month's  stay  on  the  Coast. 


W.  J.  Morgan,  sales  manager  of  Producers 
Distributing  Corporation,  left  on  June  20  for 
a  tour  of  the  exchanges. 


I-:.  A.  Eschmann  of  First  National  has  left 
for  Chicago  on  business  for  the  company.  He 
will  visit  the  Minneapolis  branch  office  be- 
fore returning  to  New  York  the  lirst  of  next 
week. 


Sam  Sax,  president  of  Lumas  Film  Cor- 
poration, has  left  for  the  West  Coast  Studios 
for  the  purpose  of  getting  the  balance  of  the 
program  under  way. 


Sam  Warner  of  Warner  Brothers  has  left 
on  a  visit  to  exchanges. 

Whitman  Bennett  Elected 
Vice-President  of  Arrow 

At  a  recent  meeting  of  the  directorate  of 
Arrow  Pictures  Corporation,  Whitman  Ben- 
nett, well-known  producer-director,  was  elect- 
ed to  the  vice-presidency  of  the  company.  This, 
according  to  Dr.  W.  E.  Shallenberger,  Arrow's 
president,  is  a  most  significant  step  and  one 
thoroughly  in  accord  with  the  progressive  poli- 
cy of  the  organization. 

"We  feel,"  said  Dr.  Shallenberger,  "that  the 
election  of  such  a  man  as  Whitman  Bennett 
to  an  executive  post,  is  an  extremely  wise  and 
far  sighted  move.  Mr.  Bennett  is  a  man  who 
is  not  only  familiar  with  every  phase  of  the 
production  end  of  the  industry,  but  has  given 
his  time  as  well  to  the  solving  of  the  mani- 
fold problems  of  distribution,  and  while  the 
active  management  of  the  organization  is  still 
vested  in  me,  I  shall  nevertheless  look  to  Whit- 
man Bennett  for  a  great  deal  of  aid  and  ad- 
vice." 


OVING   PICTURE  WORLD 

Indiana  M.  P.  T.  O. 
Elects  Officers  at 
Yearly  Meet 

The  Motion  Picture  Theatre  Owners  of  In- 
diana held  their  regular  annual  meeting  at 
the  Claypool  Hotel,  Indianapolis,  June  15. 
They  endorsed  the  buying  of  pictures  from 
Independent  Producers — meaning  those  who 
are  not  acquiring  theatres  in  opposition  to 
their  customers.  Condemned  the  Uniform 
Contract  as  being  unfair  and  inequitable, 
especially  the  arbitration  clause.  They  also 
recommended  the  right  to  cancel  pictures  of 
poor  merit. 

The  meeting  also  endorsed  the  general 
idea  of  "Greater  Movie  Season"  but  felt  that 
the  exhibitors  should  set  the  time  for  the 
season  believing  it  would  be  impossible  to 
create  a  "Greater  Movie  Season"  in  August 
when  the  houses  are  closed  and  the  people 
will  not  go  to  the  theatres.  Also  the  cost 
of  Movie  Season  should  be  borne  fifty- 
fifty  by  the  distributor  and  the  exhibitor. 

Frank  J.  Rembusch,  who  was  very  active 
up  until  five  years  ago  in  exhibitor  organiza- 
tion work,  was  elected  president  and  mem- 
ber of  the  national  executive  board.  Rem- 
busch has  pledged  himself  to  renew  his  old- 
time  vigor  in  national  and  state  organization 
work. 

The  other  officers  elected  were  as  follows  : 
Secretary,  M.  J.  Doody,  Indianapolis;  treas- 
urer, Harry  Koch,  Indianapolis.  Board  of 
directors:  Chairman,  Nathaniel  N.  Bernstein, 
Michigan  City;  J.  N.  Wycoff,  Terre  Haute; 
Ed.  Bingham,  Indianapolis;  Leonard  Sauers, 
Muncie;  W.  F.  Easley,  Greensburg;  Will 
Brenner,  Winchester;  Charles  R.  Metzger, 
Indianapolis;  O.  I.  Demaree,  Franklin;  A.  C. 
Zaring,  Indianapolis. 


July  4,  1925 

Mary  Hamilton,  Police* 
woman,  Opposes  Censorship 

Mrs.  Mary  Hamilton,  New  York's  first 
policewoman,  and  director  of  woman's  activities 
in  the  New  York  police  department,  went  on 
record  before  the  Associated  Motion  Picture 
Advertisers,  at  their  Thursday  luncheon  in 
the  Cafe  Boulevard,  June  18,  as  being  opposed 
to  the  censorship  of  motion  pictures  as  now 
applied  in  this  state. 

Censorship  of  films,  she  said,  should  come 
from  responsible  heads  of  the  industry  itself 
and  not  from  politically  appointed  committees. 
She  expressed  the  belief  that  some  sort  of 
censorship  was  necessary  and  that  it  could  be 
best  handled  from  within  the  industry. 

It  was  her  opinion  that  some  of  the  pro- 
visions of  the  state  laws  regarding  the  ad- 
mission of  children  to  motion  picture  theatres 
was  unnecessary. 

Adjust  First  Run 

Situation  in  Detroit 

The  first  run  picture  situation  in  Detroit  has 
been  practically  settled  as  far  as  several  of 
the  leading  companies  are  concerned.  In  most 
instances  the  second  run  problem  has  also  been 
placed  on  the  shelf. 

The  John  H.  Kunsky  theatres  will  give 
Paramount,  First  National  and  Metro-Gold- 
wyn  pictures  their  first  run  in  the  Motor  City. 
The  Broadway  Strand  will  first  introduce  Uni- 
versal films.  The  Fox- Washington  Theater 
will  handle  all  first  runs  on  Fox  films. 

Paramount  second  runs  will  be  divided  be- 
tween the  La  Salle  Garden,  the  Tuxedo  and 
the  new  Grand  Riviera  Theatres.  Metro-Gold- 
wyn  second  runs  will  be  divided  between  the 
Miles,  Regent  and  Ferry  Field  theatres.  First 
National  second  runs  will  be  split  between  the 
Alhambra  and  the  Strand  theatres.  No  second 
run  arrangements  have  been  made  by  Fox  or 
Universal. 


OUTING  OF  PATHE  EXCHANGE 

PROVES  GALA  EVENT  FOR  ALL 

The  outing-  of  the  employes  of  Pathe  Ex- 
change, Inc.,  at  Panchard  Inn.,  Massapequa, 
Long  Island,  on  Saturday,  June  20,  proved  a 
most  enjoyable  event  for  several  hundred 
Patheites  from  the  home  office  on  West  45th 
street  and  the  New  York  and  Newark  Ex- 
changes at  1600  Broadway,  and  the  Bound 
Brook  and  Jersey  City  Laboratories. 

The  trip  to  Massapequa  was  made  in  large 
sightseeing  buses,  each  of  which  was  be- 
decked with  long  streamers  mentioning  the 
various  Pathe  products  in  tie-up  phrases 
with  the  event. 

Arriving  at  Massapequa,  the  Patheites 
lunched  and  then  started  the  day's  events. 
Some  participated  in  a  Handicap  Golf  Tourna- 
ment, others  lined  up  against  the  home  office 
ball  team  for  a  game,  and  others  danced  in 
the  pavilion.  Later  several  bus  loads  of 
Patheites  went  further  down  the  island  to 
Amityville  for  a  swim. 

Late  In  the  afternoon  the  athletic  events 
were  run  off  and  proved  a  circus  for  partici- 
pants as  well  as  the  onlookers.  The  dancing 
contests  in  the  pavilion  also  served  to  enter- 
tain many. 

At  six  o'clock  a  shore  dinner  was  served 
at  the  Panchard  Inn,  after  which  the  party 
motored  back  to  New  York.  The  event  was  a 
decided  success  In  the  social  calendar  of 
Pathe. 


WARNERS  PICK  ALLEN 

Announcement  was  made  by  Warner 
Brothers  this  week  of  the  appointment  of 
James  V.  Allen  as  manager  of  the  company's 
exchange  at  Cincinnati.  Mr.  Allen  is  an  ex- 
change executive  of  long  experience.  His 
most  recent  service  with  with  Film  Classics 
in  Detroit. 


Report  Atkinson  Quits  Metro  to 
Qo  with  Roxy  Denied  by  Schenck 

A REPORT  in  a  recent  issue  of  a  Mount  Vernon,  N.  Y.,  daily  news- 
paper states  that  "William  EL  Atkinson,  of  Monterey  avenue,  Pel- 
ham,  vice  president  and  general  manager  of  Metro -Goldwyn  film 
corporation,  has  resigned  his  position  to  become  a  partner  of  S.  L.  Rothafel 
in  an  enterprise  to  establish  a  big  chain  of  movie  houses." 

The  article  also  says:  "Mr.  Rothafel  is  more  familiarly  known  to  the 
movie  public  as  'Roxy.'  Mr.  and  Mrs.  Atkinson  are  at  present  vacation- 
ing in  the  south  in  Jamaica." 

When  informed  of  this  report,  Nicholas  Schenck,  in  the  Metro- Goldwyn 
home  offices,  stated  that  Atkinson  had  not  resigned,  but  that  he  had  been 
granted  a  long  vacation  upon  his  own  request.  Atkinson,  Schenck  said, 
had  obtained  this  leave  upon  the  plea  of  ill  health.  Schenck  was  emphatic 
in  declaring  that  Atkinson  was  expected  to  resume  his  duties  in  New 
York  some  time  during  September.  He  said  he  had  received  no  intima- 
tion when  Atkinson  departed  that  a  resignation  would  be  forthcoming. 

S.  L.  Rothafel,  when  interrogated  on  the  report,  declared  that  he  was 
not  yet  prepared  to  issue  any  statment  concerning  the  details  of  his  re- 
cently announced  venture.  He  stated  that  such  a  published  report  about 
Atkinson  was  news  to  him. 

The  Sawyer  Lubin  interests,  which  are  credited  with  financing  the 
"Roxy"  enterprise  and  his  $6,500,000  theatre  for  New  York  City  within 
the  next  year,  likewise  expressed  ignorance  of  any  knowledge  concern- 
ing the  report  of  Atkinson's  severance. — T.  W. 


July  4,  1925 


MOVING   PICTURE  WORLD 


31 


Complete  Burkan  Contract  Provides 
for  Specific  Play  date  Designation 

—  Lawyer  Re-Vamps  Old  Formula,  Making  Several 
Drastic  Changes — T.  O.  C,  C.  Secretary  Hails 


Incorporations 


More  than  the  usual  activity  was  noticeable 
in  companies  forming  and  incorporating  in 
the  motion  picture  business  in  New  York 
State  during;  the  past  week.  Nine  such  char- 
ters were  issued  by  the  secretary  of  state, 
the  aggregate  capitalization  reaching:  $321,- 
50©,  this  amount  not  including:  two  com- 
panies whose  papers  did  not  specify  the 
amount  of  capital  with  which  they  will  be- 
g-in operations.  The  newly  Incorporated  com- 
panies were:  Pola  Film  Corporation,  capital- 
ised at  $250,04)0,  with  Alex  Kahanowics,  W. 
KoNlowski,  of  Brooklyn;  A.  F.  Augustyno- 
wicx,  of  New  York  City.  Gramercy  Produc- 
tions, Inc.,  $1,500,  A.  Fischer,  C.  J.  Mulligan, 
P.  M.  Trebitsch,  New  York  City.  Blum  Pro- 
ductions, Inc.,  $35,04)0,  G.  Blum,  M.  Wellin, 
New  York  City;  H.  B.  Forbes,  Brooklyn. 
Kansas  City  Operating  Corporation,  $5,000, 
M.  Vargas,  It.  M.  Scheuer,  New  York;  T.  J. 
Ahearn,  Jr.,  Flushing.  Bussco  Trading  Cor- 
poration, $5,000,  E.  0.  Larson,  Harold  Cohn, 
I :.  J.  Riirso,  New  York  City.  Robert  Kane 
Productions,  Inc.,  $25,0410,  O.  Rush,  M.  Tar- 
taglin,  J.  Katz,  New  York  City.  Rosalno 
Amusement  Corporation,  $10,000,  A.  Noda, 
Abraham  Bosenfcld,  Leo  Sunshine,  New  York 
City.  Glns»  Slipper  Corporation,  with  Adolph 
Zukor,  Gilbert  Muller,  Daniel  Frohman,  New 
York.  The  Red  Knight,  Inc.,  with  H.  L,. 
Cross,  L,.  S.  Haranrd,  J.  S.  Collins,  New  York 
City. 

"Filmland  City"  in  Medford,  Mass.,  has 
been  acquired  by  C.  Earle  Bartlett,  California 
motion  picture  producer.  The  property  con- 
sists of  studio  and  other  buildings  necessary 
for  the  production  of  Alms.  Mr.  Bartlett 
plans  to  produce  serials  and  short  subjects, 
with  the  scenes  laid  In  Boston  and  vicinity. 
"Filmland  City's"  assessed  valuation  is  $142,- 
000. 


It  as  "Much  Needed  Want" — Seider  Silent 

By  Tom  Waller 

ATTORNEY  NATHAN  BURKAN  has  completed  work  on  his  new 
film  contract.  Copies  of  it  are  in  the  hands  of  the  Theatre  Owners 
Chamber  of  Commerce  and  Joseph  Seider,  chairman  of  the  M.  P.  T. 
O.  A.'s  committee  on  arbitration  and  contract.  Sam  Moross,  secretary  of  the 
T.  O.  C.  C,  admitted  receiving  a  copy  on  the  morning  of  June  23rd  and  then 
made  known  some  of  its  more  important  details.  When  Seider  was  informed 
of  this  he  said  he  also  had  a  copy  of  the  document,  which  he  said  would  be 
taken  under  consideration  by  his  committee  following  the  New  Jersey  con- 
vention. 

Burkan's  contract  is  a  great  simplification  of  the  present  one.  Instead  of 
about  9,000  words  and  complicated  phrases,  it  is  concise,  to  the  point  and 
easily  read.  It  is  partly  a  re-vamped  edition  of  the  present  contract  with  some 
drastic  changes,  according  to  Moross.  One  of  its  most  significant  features  is 
that  it  absolutely  prohibits  stalling  on  playdates,  informing  an  exhibitor  ex- 
actly when  a  picture  he  has  booked  will  be  available. 


With  this  contract,  it  is  understood  the  T. 
0.  C.  C.  lawyer  also  submitted  a  draft  of  a 
franchise  and  a  formula  of  an  agreement  for 
the  arbitration  of  the  allocation  of  product. 
A  copy  of  these  and  of  the  contract  were  not 
available  for  publication  at  this  time.  Moross 
said  that  not  even  the  members  of  the  T. 
0.  C.  C.  have  seen  these  documents  since 
there  was  no  meeting  of  that  organization 
this  week.  The  New  York  exhibitor  unit  will 
doubtless  approve  the  contract  in  its  entirety. 


$300,000  Suit  Illustrates  Flaw 

in  Present  Arbitration — Seider 


RELATIVE  to  a  report  from  Cleveland 
this  week  that  an  Akron  exhibitor  has 
filed  suit  in  the  Federal  Court  against 
several  companies,  alleging  conspiracy  in  re- 
straint of  trade,  Joseph  Seider,  chairman  of 
the  national  committee  on  arbitration  and 
uniform  contract,  refrained  from  making  any 
comment  upon  the  suit  except  to  emphatically 
declare  that  it  served  as  another  glaring  il- 
lustration of  the  "worthlessness  of  the  present 
arbitration  system." 

Such  a  situation  generally  proved  his  conten- 
tion, he  stated,  which  caused  such  a  furore  of 
excitement  when  presented  by  him  at  the  Mil- 
waukee convention. 

The  suit  is  described  as  "a  protest  against 
the  operation  methods  of  the  Film  Board  of 
Trade  and  the  Arbitration  Board."  A  Fed- 
eral agent  is  said  to  be  now  in  Ohio  in- 
vestigating the  former.  The  action  is  reported 
to  be  one  for  $300,000  by  John  Romwebber, 
owner  of  the  State  Theatre,  Akron,  0.,  against 
the  Film  Board  of  Trade,  Ohio  Educational 
Exchange,  Progress  Pictures,  Pathe,  Skirboll 
Gold  Seal  Productions. 

'The  board  of  arbitration  should  not  be 
both  the  judge  and  the  sheriff,"  Seider  de- 
clared.  "The  general  manner  of  carrying  out 


the  awards  of  the  boards  of  arbitration  is 
confiscatory. 

''In  the  States  where  there  is  a  law  on  the 
statute  books  making  valid  and  enforceable 
written  agreements  for  arbitration  of  disputes 
arising  out  of  contracts,  the  decision  or  award 
of  an  arbitration  board  can  be  filed  in  a  court 
of  record  in  that  state.  This  makes  it  be- 
come a  judgment  of  the  court  and  therefore 
collectable  through  the  proper  officers  of  that 
institution. 

"Therefore,  what  need  is  there  for  the 
present  system  whereby  a  judgment  of  the 
board  is  enforced  through  every  exchange, 
members  of  the  Film  Club  or  the  Film  Board 
of  Trade  requiring  from  the  theatre  owner  an 
additional  deposit  of  from  $100  to  $500  from 
each  exchange  where  he  does  not  receive  films 
under  anew  contract  or  the  current  contract  of 
any  exchange." 

Seider  says  that  the  recommendations  em- 
bodied in  his  report  on  arbitration  now 
being  considered  by  the  committee  which 
he  heads  and  which  was  published  in  detail 
in  recent  issue  of  Moving  Picture  World, 
would  tend  greatly  to  alleviate  such  situations, 
rendering  at  the  same  time  things  of  material 
accomplishment. 


at  their  meeting  next  week,  the  secre- 
tary said.  When  the  World  inquired  of 
Moross  as  to  when  the  Burkan  contract 
would  be  completed,  he  enthusiastically  re- 
plied : 

"I  received  a  copy  of  it  this  morning.  Some 
changes  are  quite  drastic  and  some  are  re- 
vamped from  the  existent  contract.  The 
idea  is  that  it  lops  off  about  one-third  of 
the  verbiage  in  the  present  formula. 

"The  most  important  point  that  it  makes, 
as  far  as  I  can  ascertain,  is  the  designa- 
tion of  playdates.  We  have  been  battling 
on  this  point  for  the  past  three  years.  The 
ambiguous  part  in  this  respect  in  the  present 
contract  is  changed  entirely.  In  fact  the 
whole  contract  is  greatly  simplified.  It 
should  prove  a  boon  to  the  producer  as 
well  as  the  exhibitor.  There  is  no  stalling  on 
the  playdates  under  the  Burkan  plan.  It 
provides  that  an  exhibitor  will  know  exactly 
when  a  picture  which  he  has  booked  is 
available. 

"Another  thing  in  this  contract  which  helps 
matters  is  that  its  clauses  are  arranged  with 
perfect  sequence.  There  is  no  leap-frogging 
here  and  there.  Everything  pertaining  to 
one  subject  is  included  under  one  head. 

"Burkan  sat  with  me  recently  for  (an 
entire  week.  Together  we  whipped  it  into 
shape.  It  is  equitable  for  both  sides  and  it 
now  remains  for  the  exhibitors  and  the  pro- 
ducers to  accept  it.  It  will  receive  the  unani- 
mous endorsement  of  the  T.  O.  C.  C,  I  feel 
sure  and  I  am  almost  as  certain  that  it  will 
meet  with  the  hearty  approval  of  the  pro- 
ducers. It  will  be  submitted  to  the  national 
organization,  of  course.  My  personal  opinion 
is  that  this  formula  of  Burkans  solves  one  of 
the  industry's  most  needed  wants." 

Seider  refrained  from  acknowledging  any 
receipt  of  a  copy  until  this  publication  read 
to  him  the  foregoing  interview  with  Moross. 
He  then  dictated  the  following  statement : 

"Mr.  Moross'  statement  is  very  impressive. 
I  am  happy  indeed  that  Mr.  Burkan  has  sub- 
mitted his  draft.  He  has  been  kind  enough 
(Continued  on  next  page) 


32 


MOVING    PICTURE  WORLD 


July  4,  1925 


Buxbaum  Heads  Metropolitan 

Sales  and  Distribution  for  Fox 


HARRY  H.  BUXBAUM  has  been  ap- 
pointed executive  in  charge  of  sales 
and  distribution  of  Fox  Film  Corpora- 
tion for  the  New  York  and  New  Jersey 
territory. 

Buxbaum,  one  of  the  best  known  sales 
executives  in  the  film  business,  will  take 
active  charge  on  next  Monday,  June  29. 
Harry  Buxbaum  has  had  a  long  and  success- 
ful career  in  the  motion  picture  sales  field. 
He  comes  to  Fox  from  First  National  Pic- 
tures, where  for  the  past  two  years  he  has 
been  holding  a  similar  position. 

Before  joining  First  National,  he  was  with 
Famous  Players-Lasky  for  a  period  of  five 
years.  Before  this,  he  has  sold  pictures  for 
the  old  General  Film  Company,  from  whose 
offices  he  received  his  first  training  in  the 
field  of  film  sales.  Prior  to  his  business 
career  in  the  motion  picture  industry,  Mr. 
Buxbaum  was  a  banker  and  was  one  of  the 
organizers  of  the  Harriman  National  Bank. 

He  is  thoroughly  conversant,  not  only  with 
modern  sales  methods,  but  with  every  de- 
tail of  other  operations  of  the  film  exchange. 

Louis  Rosenbluh,  who  has  been  in  charge 
of  the  New  York  and  New  Jersey  sales 
force,  will  take  a  vacation  before  assuming 


Burkan  Presents  Contract 

(Continued  from  preceding  page) 

to  give  me  a  copy.  I  have  only  received  it 
this  morning.  I  would  like  an  opportunity 
to  go  into  it  and  confer  with  Mr.  Burkan, 
President  Woodhull  and  my  committee 
before  discussing  it  with  you. 

"The  national  committee  on  arbitration  and 
uniform  contract  held  a  meeting  after  the 
Board  of  Directors'  meeting  in  the  Hotel 
Roosevelt  early  this  month.  The  committee 
was  then  completely  organized.  Immediately 
after  the  New  Jersey  state  convention  a  spe- 
cial session  of  the  committee  will  be  called 
by  me.  Then  the  entire  proposition  and  re- 
cent developments  will  be  discussed  when 
definite  action  will  be  taken.  At  that  time 
our  complete  plans  will  be  made  public." 


UNIONS  MEET  IN  OTTAWA 

A  two-day  convention  of  delegates  from 
Moving  Picture  Operators  Unions  and  the  In- 
ternational Alliance  of  Theatrical  Stage  Em- 
ployes covering  the  Provinces  of  Ontario, 
Quebec,  Nova  Scotia,  New  Brunswick  and 
Prince  Edward  Island  was  held  at  the 
Chauteau  Laurier,  Ottawa,  on  June  19  and  20, 
some  30  representatives  being  in  attendance. 
Among  those  who  attended  the  district  con- 
vention were  International  President  W. 
Canavan,  Secretary-Tteasurer  R.  J.  Green, 
New  York;  Canadian  Vice-President  W.  P. 
Covert,  Toronto,  while  addresses  were  given 
by  Mayor  J.  P.  Balharrie  of  Ottawa;  Presi- 
dent Tom  Moore  of  the  Dominion  Trades  Con- 
gress; Capt.  J'.  A.  P.  Haydon,  president  of  the 
Ottawa  Trades  and  Labor  Association;  J. 
Roberts,  president  of  the  Ottawa  Musicians' 
Union,  and  K.  Andrews,  president  of  the  Ot- 
tawa Moving  Picture  Operators  Local. 


important  executive  duties  with  Fox  Film 
Corporation  which  will  be  announced  later. 

Buxbaum  assumes  control  on  June  29th 
at  the  new  sales„  and  executive  offices 
on  the  fourth  floor  of  the  Capitol  Theatre 
building,  Broadway  and  51st  Street,  where 
the  metropolitan  sales  force  for  New  York 
City,  Long  Island  and  Northern  New  Jersey 
will  hold  forth. 

The  physical  handling  of  film  and  all 
accessories  will  continue  in  the  present  ex- 
change offices  on  46th  Street,  where  film 
examination  rooms,  vaults,  shipping  room  and 
advertising  service  departments  will  remain. 

The  sales  offices  in  the  Capitol  Theatre 
building  and  ttye  film  exchange  on  46th 
Street  will  be  occupied  only  until  January 
19th,  1926,  when  the  new  three  story  Fox 
exchange  building,  to  be  erected  on  44th 
Street  west  of  Eighth  Avenue,  will  be  opened. 


HARRY  H.  BUXBAUM 


MORE  SUNDAY  OPPONENTS 

Clergymen  in  Methuen,  Mass.,  again  have 
taken  up  the  cudgel  against  Sunday  motion 
picture  shows.  They  have  just  announced 
that  they  are  not  opposed  to  Sunday  outings. 


Fox  Corporation 
or  Enlarge 

GROWTH  of  business  of  Fox  Film 
Corporation  and  plans  for  next  sea- 
son necessitate  the  rebuilding  and  re- 
construction on  a  large  scale  of  many  of  the 
branch  offices  throughout  the  country.  It  was 
announced  by  officials  of  Fox  that  five  new 
exchange  buildings  will  be  opened  in  a  short 
time,  two  present  offices  will  be  rebuilt  en- 
tirely and  a  new  building  will  be  erected  for 
the  New  York  Exchange. 

Of  first  importance  in  these  plans  is  the 
proposed  new  home  for  the  New  York  Ex- 
change. The  metropolitan  sales  organization 
has  outgrown  its  present  headquarters  at  130 
West  46th  Street  and,  as  previously  announced, 
is  to  take  additional  space  shortly  in  the  Ca- 
pitol Theatre  building.  In  addition  to  this 
a  site  has  been  acquired  in  44th  Street  be- 
tween Eighth  and  Ninth  avenues  for  the  erec- 
tion of  a  modern  film  building  to  house  the 
sales  and  distributing  organization  for  the 
New  York  City,  Long  Island  and  North- 
ern New  Jersey  territory. 

Plans  have  been  drawn  and  the  actual  con- 
struction of  the  building  will  be  rushed  so 
that  it  will  be  ready  for  occupancy  by  Janu- 
ary 1.  This  new  building  will  be  three  stories 
in  heigth  and  of  fireproof  construction  through- 
out. The  poster  room  will  occupy  most  of 
the  space  in  the  basement.  The  first  floor 
will  be  given  over  to  the  shipping  and  dis- 
tributing force. 

The  offices  of  the  metropolitan  sales  man- 
ager, salesmen  in  charge  of  the  various  dis- 
tricts, bookers  for  feature  productions  and 
short  subjects,  cashiers  and  other  clerical 
workers  will  be  located  on  the  second  floor. 
On  the  third  floor  there  will  be  a  film  ex- 
amination room,  a  miniature  theatre  where  the 
Fox  products  will  be  screened  for  the  New 
York  exhibitors  and  all  the  film  vaults  which 
will  be  of  the  latest  approved  construction  and 
wil  include  several  new  safeguards  against 
fire. 

New  branch  buildings,  which  are  nearing 
completion,  will  be  opened  shortly  in  Philadel- 
phia, Atlanta,  Charlotte  and  Detroit.  Plans 
are  now  being  drawn  for  a  new  exchange 
building   in   Albany  on  a   site  recently  pur- 


to  Rebuild 
8  Branch  Offices 

chased    by    Fox,    it    is    also  announced. 

In  Philadelphia  the  Fox  exchange  has  out- 
grown its  present  headquarters  at  1315  Vine 
Street  and  in  a  few  weeks  Manager  Edgar 
Moss  and  his  staff  will  be  located  in  the  new 
Fox  building  recently  erected  at  1238  Vine 
Street. 

The  Atlanta  office  in  charge  of  George  Alli- 
son is  another  exchange  that  is  to  be  given 
its  own  building.  The  Georgia  workers  will 
move  from  their  present  location  at  111  Walton 
Street  to  the  new  exchange  at  114  Walton 
Street  about  July  1. 

The  next  Fox  exchange  to  move  into  its 
own  building  will  be  the  Charlotte  office,  now 
located  at  213  South  Church  Street.  On  July 
15  Manager  B.  S.  Bryan  and  his  staff  will 
occupy  the  new  exchange  at  505  West  Fourth 
Street. 

The  new  Detroit  exchange,  to  be  located  at 
66  Sibley  Street,  is  being  rushed  to  comple- 
tion. Manager  Frank  Drew  will  move  his 
office  from  its  present  location  at  159  East  Eli- 
zabeth Street  to  the  new  building  on  October 
1. 

In  Milwaukee,  where  previously  there  was 
only  an  office  for  the  city  salesman,  the  new 
exchange  opened  this  year  has  been  completely 
reconstructed  and  is  now  in  operation  at  721 
Wells  Street  with  Manager  John  Lorontz  in 
charge.  This  office  will  serve  the  exhibitors 
in  the  vicinity  of  Milwaukee  and  also  many  of 
the  Wisconsin  towns  formerly  handled  through 
the  Chicago  Exchange. 

The  Cincinnati  office,  located  at  514  Elm 
Street  with  Manager  Rudolph  Knoepfle  in 
charge,  has  been  altered  and  reconstructed  so 
that  the  enlarged  space  will  be  ample  to  take 
care  of  the  increased  business  in  this  terri- 
tory. 


N.  Y.  COMMISSION  ENLARGED 

Two  additions  have  been  made  to  the  In- 
specting force  of  the  New  York  State  Motion 
Picture  Commission,  through  the  appoint- 
ment of  Abraham  Klein  and  Frank  Dermody, 
of  New  York  City.  The  Jobs  pay  $1,600  a 
year.  Mary  Farrell,  a  reviewer  in  the  com- 
mission, will  sail  on  July  3  for  Europe,  where 
she  will  spend  three  months. 


July  4,  1925  'MOVING    PICTURE    WORLD  33 


New  Jersey  Exhibitors  All  Set 

For  Sixth  and  Best  Convention 


ANNE  DALE 
This  is  the  dainty  Alabama  girl  who  played 
the  role  of  "Mary  Margaret,"  the  little 
crippled  child,  in  Harry  Millard's  screen  pro- 
duction of  Channing  Pollack's  "The  Fool," 
for  the  Fox  Film  Corporation.  Miss  Dale 
will  appear  in  person  in  "the  miracle  scene" 
from  the  picture  in  a  programme  which  is 
part  of  the  banquet  of  the  M.  P.  T.  O. 
of  New  Jersey,  at  Asbury  Park,  on  July  1 


On  Independence 


In  a  letter  to  Moving  Picture  World, 
President  Samuel  Zierler  of  the  Com- 
monwealth Film  Corporation  agrees 
with  a  comment  by  Robert  E.  Welsh, 
editor,  regarding  "independents  who 
are  sitting  supinely  at  their  desks,  won- 
dering why  play  dates  don't  overwhelm 
them  after  the  Milwaukee  convention." 
The  following,  on  the  same  subject, 
appeared  in  the  Commonwealth  year 
book: 

"The  favorable  opinion  toward  inde- 
pendent distributors  which  has  been 
created  by  Sydney  S.  Cohen  and  his 
colleagues  in  the  various  exhibitor 
organizations  invokes  a  considerable 
responsibility  upon  these  independent 
distributors.  Undoubtedly,  because 
of  this  favorable  opinion,  the  market 
is  more  favorable  to  independent  dis- 
tributors than  it  has  been  in  many 
years.  To  take  undue  advantage  of 
it  would  be  ruinous  to  the  whole  in- 
dependent structure. 

Commonwealth  is  extremely  alive  to 
its  responsibility.  As  a  foremost  in- 
dependent it  has  been  more  careful 
than  ever  before  to  gather  a  product 
worthy  of  the  favorable  opinion  which 
has  been  created.  No  distributor  has 
ever  offered  to  the  theatres  a  finer  col- 
lection of  pictures  than  our  offerings 
for  1925-26.  Super-quality,  splendid 
variety,  fair  prices,  excellent  service — 
all  these  we  have.  Few  distributors 
can  offer  as  much;  none  can  offer 
more. 

"We  solicit  theatre  patronage  on  the 
double-ribbed  basis  of  fine  merchan- 
dise and  independence." 


WITH  the  sixth  annual  convention  of 
the  Motion  Picture  Theatre  Own- 
ers of  New  Jersey  to  be  held  in 
Asbury  Park  at  the  New  Monterey  Hotel 
only  a  few  days  off,  everything  points  to  the 
biggest  attendance  ever  seen  at  a  function 
of  this  kind,  lune  29,  30  and  July  1  arc  the 
date! 

The  comprehensive  campaign  wagted  by 
Joseph  M.  Seider,  president  of  the  state  organ- 
ization, together  with  all  the  members  of 
the  various  convention  committees,  shows 
every  sign  of  bearing  fruit  of  hard  work 
and  keen  activity  in  making  this  convention 
one  that  will  stand  ouc  in  motion  picture  history 
as  a  splendid  tribute  to  all  those  who  have 
turned  a  hand  to  give  the  members  of  the 
New  Jersey  State  body  three  days  of  busi- 
ness and  progress  that  they  will  take  away 
with  them  and  remember  for  some  time  to 
come. 

The  success  of  the  Motion  Picture  Theatre 
Owners  of  New  Jersey  for  the  past  year,  has 
reached  the  point  of  perfection  where  that 
body  is  working  in  closest  harmony  for  the 
good  of  all  its  members,  the  point  where  all 
its  members  are  sold  100%  on  their  organiza- 
tion. 

President  Seider,  together  with  the  conven- 
tion committees,  has  shown  real  genius  in 
"staging"  a  three-day  convention  that  will  be 
of  the  utmost  benefit  to  every  theatre  owner 
in  the  country^  An  unusual  program — one 
that  will  work  as  entertainment  and  will  also 
create  keen  interest  by  theatre  owners  from 
the  box-office  angle, — will  hit  the  high  water 
mark  of  the  convention.  Nothing  has  been 
spared  to  make  the  three  days  count  for  the 


utmost  in  the  great  campaign  that  has  been 
waged  for  the  past  year  by  the  New  Jersey 
organization. 

The  program  of  events,  published  last 
week  in  the  motion  picture  trade  papers,  has 
deepened  interest  in  the  convention.  In  ad- 
dition to  the  events  contained  in  the  program 
there  will  be  the  appearance  of  the  forty- 
eight  girls  and  principals  from  Earl  Carrol's 
Vanities,  which  will  close  their  usual  Wednes- 
day matinee  in  favor  of  the  convention.  Many 
other  special  attractions  will  be  presented  for 
the  entertainment  of  the  convention  guests. 

Martin  J.  Starr,  who  has  many  motion  pic- 
ture stars  under  his  personal  supervision,  will 
present  some  of  the  screen's  biggest  celebrities 
at  the  Asbury  Park  convention,  Tom  Meighan, 
Johnnie  Walker,  Johnny  Hines  and  Dogmar 
Godowsky  have  definitely  promised  to  come. 

Among  those  who  have  accepted  the  in- 
vitation to  be  present  are  United  States  Senator 
Edward  I.  Edwards  and  Assemblywoman  Mae 
Carty,  sponsor  of  the  New  Jersey  Sunday 
Opening  Bill,  and  Nathan  Burkan. 

The  Amateur  Athletic  Union  has  issued  a 
special  permit  for  the  Water  Sports  Car- 
nival. Special  exhibitions  will  be  given  by 
Olive  Filer,  the  junior  Pentathlon  champion 
and  a  junior  national  100  yard  free  style 
champion,  as  well  as  a  splendid  diver  from 
any  height  of  board  from  three  to  twenty- 
five  feet,  and  by  Ruth  Thomas,  member  of 
the  American  Olympic  team,  former  senior 
national  breast  stroke  champion  and  former 
senior  national  joint  holder  of  the  Pentathlon. 
The  Pentathlon  consists  of  five  events  denoting 
all  around  supremacy  in  swimming  and  div- 
ing. 


FEEDING  THE  BEAUTIES  TO  PUT  THEM  IN  FORM  FOR  THE  M.  P.  T.  O. 

OF  N.  J.  CONVENTION 
Here  is  Earl  Carroll,  prominent  theatrical  producer,  helping  to  build  that  "bridge  of 
thighs"  that  will  startle  the  delegates  to  the  convention  of  the  Motion  Picture 
Theatre  Owners  of  New  Jersey  at  Asbury  Park,  June  29  to  July  1.  These  dancers 
from  the  "Earl  Carroll  Vanities"  will  be  guests  of  the  convention  on  Wednesday, 
July  1.  A  friendly  tip — line  forms  to  the  right  when  these  divinities  get  set  for  their1 
marks  at  the  Water  Sports  Carnival ! 


34 


MOVING   PICTURE  WORLD 


July  4,  1925 


Italy  in  Production  Crisis; 

Foreign  Competition  Blamed 


THE  motion  picture  industry  in  Italy, 
which  had  developed  rapidly  and  had 
achieved  a  considerable  measure  of  suc- 
cess, has,  according  to  Commercial  Attache  H. 
C.  MacLean  in  a  recent  report  to  the  De- 
partment of  Commerce,  been  in  the  throes  of 
a  severe  crisis  on  account  of  its  inability  to 
meet  foreign  competition,  not  only  abroad, 
but  also  in  the  local  market. 

Italy  possesses  not  only  incomparable  scenic 
advantages  but  also  climatic  conditions  especial- 
ly favorable  to  the  production  of  films  and 
at  first  had  set  an  artistic  standard  that  was 
exceptionally  high  as  compared  with  the  pro  ■ 
duction  of  other  countries.  However,  from  the 
technical  standpoint  far  more  rapid  progress 
has  been  made  elsewhere,  while  money  was 
spent  too  lavishly  which,  with  the  lack  of 
efficient  organization  that  exists,  accounts  for 
the  present  crisis.  According  to  an  article  re- 
cently published  in  La  Tribuna  the  number 
of  films  produced  in  Italy  is  decidedly  limited 
and  is  not  more  than  about  twenty  per  annum. 

The  same  article  emphasizes  the  strength 
of  the  competition  that  is  being  felt  from  the 
American  industry  which  has  reached  extra- 
ordinary perfection  of  organization  and  en- 
joys ample  financial  support  while,  at  the  same 
time,  its  local  market  is  so  vast  that  export 
business  is  a  side  issue  and  films  can  be  sold 
abroad  at  prices  which  simply  can  not  be 
met.  Furthermore,  it  is  admitted  that  Ameri- 
can films  have  a  quality  of  freshness  and 
originality  which  made  a  strong  appeal  to  the 
masses  while,  on  the  other  hand,  Italian  films 
are  somewhat  heavy. 

The  Italians  are  reported  to  admit  that  they 
can  only  hope  to  succeed  by  improving  tne 


quality  of  their  films  to  a  point  where  they 
can  compete,  not  only  in  the  local  market,  but 
also  abroad.  Italy  alone  does  not  present  a 
sufficiently  wide  field  to  justify  large  produc- 
tions, and  even  if  foreign  films  were  entirely 
excluded,  the  crisis  would  not  be  solved.  Other 
markets  must  be  exploited  if  the  local  inr 
dustry  is  to  develop. 

The  Italian  producers  are  again  appealing 
to  the  Government  to  support  their  efforts, 
pointing  out  not  only  the  necessity  for  pro- 
tecting those  who  are  dependent  upon  the 
motion  picture  industry,  but  also  the  importance 
of  the  film  as  a  means  of  propaganda  and 
of  making  known  to  the  world  what  Italy 
really  is.  While  no  indication  has  been  given 
as  to  the  character  of  the  aid  that  may  be 
granted,  it  seems  probable  that  the  elements 
that  have  brought  about  the  continued  crisis 
will  be  carefully  studied  and  an  attempt  will 
be  made  to  put  the  motion  picture  industry  in 
Italy  on  a  sound  basis. 


CHANGES  IN  METRO  BRANCH  HEADS 

Important  announcements  as  to  changes  in 
district  managership  have  been  announced 
by  Metro-Goldwyn. 

C.  E.  Almy,  former  branch  manager  at 
Cleveland,  has  been  appointed  district  man- 
ager in  charge  of  Detroit,  Cleveland  and 
Cincinnati  with  headquarters  at  Cleveland. 

Walter  J.  Brandt,  Cincinnati  manager,  has 
been  transferred  to  Cleveland  as  branch  man- 
ager, and  E.  J.  Maclver  has  been  appointed 
manager  of  the  Cincinnati  branch  by  Felix 
Feist,  general  sales  manager  for  Metro- 
Gold  wyn-Mayer. 

Sam  Burger,  of  the  home  office  sales  force, 
who  has  been  in  temporary  charge  of  the 
Cleveland  office,  has  been  assigned  special 
sales  work  in  the  Ohio  district. 


JOHN  J.  SPURGEON 


Spurgeon  is  Chairman 
of  Editorial  Council 
of  Fox  News 

John  J.  Spurgeon,  newspaper  editor  and 
writer  of  wide  experience  has  become  chair- 
man of  the  editorial  council  of  Fox  News. 

Spurgeon's  newspaper  career  began  at 
the  age  of  sixteen  when  he  became  a  re- 
porter on  the  Philadelphia  Press,  then  edited 
by  former  Postmaster  General  Charles 
Emory  Smith.  Later  he  served  on  the  Cleve- 
land World,  and  returning  to  New  York, 
becapie  associated  with  the  Mail  and  Ex- 
press. Upon  retiring  from  the  city  desk  of 
that  paper,  he  became  telegraph  editor  of 
the  Xew  York  Herald  and  he  left  there  to 
join  the  Joseph  Pulitzer  staff  on  The  World. 
He  was  in  turn  reporter,  copy  reader,  night 
city  editor  and  acting  managing  editor  of 
The  World. 

Spurgeon  in  1915  returned  to  Philadel- 
phia, where  for  seven  years  he  was  man- 
aging editor  of  the  Philadelphia  Public  Led- 
ger, and  on  the  first  day  of  January,  1923, 
became  managing  editor  of  the  Washington 
Post. 

The  alliance  of  Spurgeon  with  Fox  News, 
which  continues  under  Truman  H.  Tal- 
ley,  director-in-chief,  completes  a  staff  of 
experienced  journalists.  That  now  completed 
editorial  council  comprises,  besides  the  new 
chairman,  Edwin  C.  Hill,  Charles  Sarver, 
John  Weier,  Gerald  K.  Rudulph,  Ray  Hall, 
Elizabeth  Pickett,  James  Darst  and  William 
A.  White. 


KANSAS  CITY  EXHIBITORS 

GET  ASSESSMENT  SLASHED 

Seldom  has  the  benefit  of  organized  effort 
been  more  forcefully  or  more  frequently 
demonstrated  than  has  been  the  case 
in  the  Kansas-Missouri  territory  In  the 
last  two  months.  The  latest  victory 
for  the  exhibitors  is  the  lowering  of  a 
prohibitive  license  on  theatres  In  Jackson 
County,  in  which  Kansas  City  Is  located.  The 
decrease  was  obtained  through  a  sound, 
logical  appeal  by  the  exhibitor  body  to  the 
county  court,  which  rendered  a  fair  and  Im- 
partial judgment  at  a  special  hearing  on  the 
matter. 

The  old  license  scale  called  for  an  annual 
tax  of  $100  for  all  theatres  of  more  than  600 
seats  and  for  $50  for  theatres  with  less  than 
600  seats.  The  new  court  order,  which  will 
be  in  effect  on  and  after  July  4,  sets  the  rate 
at  $5  per  100  seats. 


Albany  and  Buffalo  Zones  May 
Seek  Affiliation  with  M.P.  T.  O.  A. 

EXHIBITORS  in  the  Albany  Zone,  or  at  least  a  portion  of  them,  are 
advocating  membership  in  the  national  organization.  At  first,  labor- 
ing under  the  impression  that  the  Albany  Zone  might  be  admitted  as 
an  organization,  or  a  unit,  these  members  including  Silverman,  of  Sche- 
nectady, broached  the  subject  to  Louis  Buettner,  chairman  of  the  Zone, 
and  after  some  discussion,  it  was  decided  to  take  up  the  matter  with  Wil- 
liam Dillon,  of  Ithaca,  president  of  the  New  York  State  M.  P.  T.  O.,  and 
not  to  act  unless  first  seeking  the  opinion  of  the  exhibitors  in  the  Buffalo 
Zone.  The  whole  agitation  got  under  way  when  Silverman  inquired  how 
New  York  State,  now  that  the  New  York  City  Zone  has  broken  away  from 
the  other  two,  stands  with  the  national  body. 

It  has  finally  been  decided  to  take  up  the  matter  with  President  Dillon, 
and  stand  by  his  ruling.  If  it  is  possible,  the  Albany  and  Buffalo  Zones 
may  seek  affiliation  with  the  national  body,  although  it  is  the  general 
concensus  of  opinion  that  a  ruling  made  at  the  Washington  convention 
precludes  state  organizations  belonging  to  the  national  body  and  entering 
as  a  unit.  It  is  the  understanding  of  officers  in  the  Albany  Zone  that  any 
exhibitor  can  join  the  national  organization  as  an  individual,  and  that  it 
would  be  possible  for  both  the  Albany  and  the  Buffalo  Zones  to  select  two 
or  three  of  their  prominent  and  active  members  to  represent  the  Zones  in 
the  national  organization,  but  joining  as  individuals. 

Both  the  Albany  and  Buffalo  Zones  have  evinced  a  desire  to  be  associated 
with  all  national  movements  and  even  though  the  two  zones  are  now 
working  quite  apart  from  the  New  York  City  Zone,  they  feel  that  they 
constitute  the  New  York  State  M.  P.  T.  O.,  and  as  such  are  eager  and 
anxicus  for  recognition  from  a  national  standpoint. 


July  4.  1925 


M  OV  I  A"  G    PICTURE  WORLD 


35 


Cohen  Announces  Formation  of  Fair 
Play  Bureau  at  Connecticut  Meet 

New  Unit  is  Part  of  Playdate  Bureau — Pledge 
Cards  Signed  by  90%  of  Conventionees 
— Walsh  Is  Re-Elected  Chief 


THE  convention  of  the  Motion  Picture  Theatre  Owners  of  Connecticut 
held  at  the  Hotel  Garde,  New  Haven,  Tuesday,  June  23,  was  one  of 
the  best  attended  meetings  in  the  history  of  the  organization.  Ninety 
per  cent,  of  the  theatre  owners  in  the  State  were  present. 

State  President  Joseph  W.  Walsh,  one  of  the  Regional  Vice  Presidents  of 
the  Motion  Picture  Theatre  Owners  of  America,  presided.  National  Treasurer 
.  M.  Sagal,  and  Chairman  of  the  Board  of  Directors  of  the  Motion  Picture 
Theatre  Owners  of  America,  Sydney  S.  Cohen,  attended  the  convention  to- 
gether with  George  P.  Aarons,  Recording  Secretary  of  the  National  Organiza- 
tion. 


President  Walsh  rendered  a  report  of  the 
activities  of  the  Connecticut  organization  for 
the  past  year,  reporting  particularly  on  the 
legislative  situation,  also  an  account  of  the 
music  tax  and  arbitration  matters.  He  spoke 
the  many  adjustments  that  had  been  made 
for  theatre  owners  by  way  of  film  and  other 
service  and  the  splendid  cooperation  they  had 
given  to  the  Post  Office  Department  in  its 
various  campaigns.  He  told  how  the  Post- 
master General  had  shown  the  appreciation 
for  this  assistance  in  the  recent  Connecticut 
legislative  campaign. 

State  Treasurer  C.  M.  Maxfield  read  the 
financial    report   for   the    year,    showing  all 
obligations  and  commitments  had  been  taken 
are  of. 

National  Treasurer  Sagal  addressed  his  fel- 
w   Connecticut   theatre   owners   on   the  na- 
lonal  and  state  activities  and  urged  the  prompt 
ayment   of  dues  to  both   organizations.  A 
ommittee  was  appointed  to  expedite  the  col- 
lection of  these  moneys  in  Connecticut. 
Mr.  George  Stanton,  City  Passenger  Agent 
the  New  York  Central  Railroad,  appeared 
the  meeting  and  spoke  of  the  special  tour 
hat  is  being  arranged  from  New  York  for 
he  Los  Angeles  Convention  of  the  Motion 
icture  Theatre  Owners  of  America  in  June 
926  and  gave  a   full   itinerary  of   the  trip, 
hich  met  with  much  favor  by  those  present. 
George  Aarons,  Recording  Secretary  of  the 
ational  Organization,  in  his  talk  stressed  the 
ublic  Service  features  of  the  theatre,  show- 
ng  the   great   progress   that   exhibitors  had 
ade  along  this  line  and  urging  a  continua- 
1011  and  even  greater  interest  in  such  efforts, 
ointing  out  the  business  dividends  that  accrue 
rom  such  work.   He  spoke  at  length  regard- 
g  the  Independent  Motion  Picture  Producers 
nd  Distributors  and  pleaded  that  the  strong- 
st  kind  of  support  be  given  to  them  in  the 
attic  for  Independence. 

Sydney  S.  Cohen  in  his  address  spoke  of 
he  fine  progress  of  the  Board  of  Trade  and 
ommerce  inaugurated  by  the  Motion  Picture 
heatre  Owners  of  America  at  the  recent  Mil- 
aukee  Convention  and  of  the  development 
f  the  Play  Date  Bureau.  In  this  regard  he 
nnounced  the  formation  of  at  Bureau  of 
air  Play,  as  part  of  the  Board  of  Trade 
nd  Commerce.  This  Bureau  has  been  effec- 
vely  functioning  adjusting  and  conciliating 
fferences  between  theatre    owners  and  dis- 


tributors. It  is  doing  excellent  work  in 
bringing  about  a  better  understanding  between 
these  two  independent  branches  of  the  In- 
dustry. Two  recent  occurrences  Cohen 
mentioned  were  of  special  interest.  One,  a 
theatre  owner  in  the  Southwest  was  unable 
to  secure  any  film  for  his  theatres  because 
of  the  opposition  of  producer-distributor  houses. 
He  communicated  with  the  Board  of  Trade 
and  Commerce  and  through  the  affiliated 
producing  and  distributing  members,  this 
theatre  owner  has  been  offered  sufficient 
quality  independent  film  first  run  for  his  own 
houses,  Cohen  reported.  Another  theatre 
owner  in  the  Middle  West  advised  that  the 
price  he  was  being  asked  for  independent  film 
was  so  high  it  was  impossible  to  contract  for 
same.  The  Bureau  of  Fair  Play  took  the 
matter  up  with  the  home  office  of  the  dis- 
tributing company,  one  of  their  representa- 
tives was  dispatched  to  gather  the  facts  in 
the  matter  and  an  adjustment  has  now  been 
made,  one  equally  fair  to  the  distributor  and 
the  theatre  owner,  the  speaker  said.  Similar 
situations  are  being  adjusted  at  this  time  in 
different  parts  of  the  country. 

In  this  connection  it  is  requested  that  theatre 
owners  having  similar  complaints,  or  com- 
plaints on  any  score,  communicate  immediately 
with  the  Motion  Picture  Theatre  Owners  of 
America  and  their  grievances  will  be  turned 
over  to  the  Board  of  Trade  and  Commerce 
so  help  and  assistance  of  a  definite  nature 
can  be  brought  to  them.  Cohen  urged 
all  theatre  owners  to  bring  their  matters  to 
the  attention  of  this  Bureau  as  it  welcomes 
the  opportunity  of  serving  them.  He  also 
discussed  the  Greater  Movie  Season,  asking 
all  theatre  owners  to  cooperate  and  help  in  this 
relation.  He  suggested  that  every  theatre  own- 
er do  his  bit  to  make  it  the  Greatest  Movie 
Season  for  the  entire  Industry,  including  him- 
self and  the  independent  producers  and  dis- 
tributors. 

Every  theatre  owner  present  is  reported  to 
have  signed  a  pledge  card  for  Play  Dates 
and  agreed  to  increase  his  business  for  the 
coming  season   with  independents. 

The  following  officers  were  elected  to  serve 
for  the  coming  year :  President :  Joseph  W. 
Walsh,  Hartford.  Vice  Presidents :  E.  S. 
Raffile.  New  Haven;  Harry  Cohen,  Bridge- 
port. Secretary  &  Treasurer :  C.  M.  Max- 
field,   New   Hartford.    Executive   Committee : 


Southern  Merger 

Announcement  is  made  by  Oscar  S. 
Oldknow,  of  the  consolidation  and 
merger,  effective  immediately,  of 
Southern  Film  Distributing  Corpora- 
tion and  Creole  Enterprises,  under  the 
name  of  The  Liberty  Film  Distributing 
Corporation,  with  offices  at  Oklahoma 
City,  Okla,  Dallas,  Texas,  Charlotte, 
Havana  and  the  Canal  Zone.  Officers 
elected  were  Oscar  Oldknow,  president, 
Mack  J.  Sparks,  Manager  of  the  com- 
bined offices.  An  announcement  of 
products  with  new  additions  will  be 
announced  shortly. 


Jacob  Alpert,  Putnam;  N.  J.  Fournier,  Moosup; 
Rossi  Cabol,  Torrington ;  John  Foy,  South 
Manchester ;  Frank  Frauer,  New  London ;  Al- 
bert Hamilton,  South  Norwalk ;  Louis  Luip- 
pold.  New  Haven ;  W.  A.  Moore,  Seymour ; 
Henry  Needles,  Hartford;  J.  R.  Pickett, 
Williamantic;  A.  M.  Shuman,  Hartford;  L. 
M.  Sagal,  New  Haven;  Adolph  Schwartz, 
Bridgeport;  J.  R.  Shields,  Derby;  Maurice 
Culhaime,  Shelton ;  I.  Bernstein,  Waterbury; 
C.  P.  Winkelmann,  New  Haven;  B.  Z.  Zun- 
ner,  New  Haven. 


PRODUCERS'  SALES  HEAD 

ON  TOUR  OF  EXCHANGES 

W.  J.  Morgan,  sales  manager  of  Producers 
Distributing  Corporation,  left  Saturday,  June 
20,  for  Chicago  where  he  will  confer  with 
Cecil  Maberry,  manager  of  District  No.  5,  on 
conditions  in  that  territory.  Mr.  Morgan  will 
also  visit  the  exchanges  at  Milwaukee,  In- 
dianapolis, Cincinnati,  St.  Louis,  Pittsburgh 
and  Detroit,  taking  up  in  detail  with  the 
branch  managers  at  these  points  matters  of 
sales  policy  recently  put  into  effect. 

This  is  Morgan's  first  visit  to  the  mid- 
west and  central  states  since  his  appointment 
as  sales  manager  of  Producers,  his  first  ac- 
tivities since  assuming  his  official  duties  be- 
ing concentrated  on  conferences  with  man- 
agers and  salesmen  in  the  New  England  and 
eastern  states. 


State  Rights  Sales 


Herman  F\  .tans,  president  of  Jans  Produc- 
tions, Inc.,  announces  tliat  he  has  closed  con- 
tracts on  his  new  series  of  pictures  for  sev- 
eral territories. 

Celebrated  Players  Film  Corporation,  of 
Chicago  and  Indianapolis,  have  obtained  the 
Indiana  rin'hts  to  the  Jans  pictures.  The  Kent 
Kilm  Company  of  Detroit  have  closed  for 
Michigan.  The  St.  Louis  Film  Company  will 
handle  the  Eastern  Missouri  and  Southern  Il- 
linois section.  The  Elliott  Film  Corporation, 
of  Minneapolis,  Minn,  will  distribute  the  Jans 
product  in  Minnesota  and  .\orth  and  South 
Dakota  while  Bin'  Feature  Rights  Inc.,  of 
Louisville  have  closed  contracts  for  the  State 
of  Kentucky. 

The  Henry  Ginsberg  Distributing  Corpora- 
tion announces  the  closing  of  the  balance  of 
the  New  York  territory  by  the  sale  of  the 
entire  output  or  Royal  Pictures  and  Maimer 
Productions  to  the  Bond  Photoplays  Corpora- 
tion  of   Buffalo  and  Albany. 


36 


MOVING    PICTURE  WORLD 


Tiffany-Truart-Renown  executives.    From  leit  to  right:     M.  H.  Hoffman,  vice-pre.i- 
dent;   L.  A.  Young,  president;   A.  Carlos,  secretary. 

New  Tiffany-Truart-Renown 

Head  Is  Auto  Spring  Maker 


LA.  YOUNG,  of  the  L.  A.  Young  In- 
dustries, automobile  spring  manufactur- 
•  ers,  with  offices  in  Detroit,  Mich.,  was 
elected  president  of  the  Tiffany  Productions, 
Inc.,  Truart  Film  Corporation,  Carlos  Pro- 
ductions, Inc.,  and  the  Renown  Pictures,  Inc. 
Young  was  in  New  York  for  several  days  last 
week  in  conference  with  M.  H.  Hoffman  and 
A.  Carlos  during  which  time  the  enlargement 
of  the  various  companys'  business  was  dis- 
cussed. 

In  connection  with  this  conference  it  was 
announced  by  the  companies  that  an  additional 
$250,000.00  cash  capital  has  been  added  to 
the  finances  of  the  organizations  for  the  fur- 
therance of  the  program  as  outlined. 

Previous  to  the  meeting,  Hoffman  and  Car- 
los were  jointly  interested  in  the  Carlos  Pro- 
ductions who  have  Richard  Talmadge  under 
contract.  In  the  re-organization  Carlos  be- 
comes the  secretary  of  the  Tiffany,  Truart, 
Carlos  and  Renown  Organizations,  while  Hoff- 
man still  remains  the  vice  president  and  gen- 
eral manager. 


Both  Carlos  and  Hoffman  have  had  years  of 
experience  both  in  the  executive,  selling  and 
production  end  of  the  film  industry.  The  lat- 
ter was  for  many  years  general  manager  of 
the  Universal  Film  Company.  Carlos  was  for 
many  years  an  executive  of  the  Fox  Film  Cor- 
poration and  is  a  well  known  authority  in  the 
foreign  field. 


July  4,  1925 

MANY  NEW  ADDITIONS  MADE  TO 
PRODUCERS'  SALES  ORGANIZATION 

.  John  C.  Plinn,  vice-president  and  general 
manager  of  Producers  Distributing  Corpora- 
tion, has  made  several  important  additions  to 
the  sales  staff  within  the  past  week.  These 
include  the  appointment  of  Ralph  H.  Clark  as 
manager  of  District  No.  6;  G.  F.  Lenehan, 
manager  of  District  No.  3;  Frank  E.  Stuart 
as  manager  of  the  Detroit  branch;  Diaz  Cal- 
lahan, manager  at  Dallas,  and  E  S  Olsmith 
manager  at  Oklahoma  City. 

Lenehan,  whose  district  comprises  the 
exchanges  at  Washington,  D.  C,  Charlotte, 
-V  C,  and  Atlanta.  Ga.,  will  have  his  head- 
quarters in  Washington. 

Ralph  H.  Clark  newly  appointed  manager 
of  District  No.  6,  will  have  jurisdiction  over 
exchanges  at  Des  Moines,  Kansas  City,  Omaha 
and  St.  Louis. 

The  Oklahoma  City  branch  of  Producers 
Distributing  Corporation  is  a  new  exchange, 
just  opened  to  serve  the  Oklahoma  territory. 
It  is  located  at  108  South  Hudson  street 
Oklahoma  City.  E.  S.  Olsmith,  who  has  been 
placed  in  charge  of  this  branch,  is  a  veteran 
in  the  sales  end  of  the  industry. 

Frank  E.  Stuart,  new  manager  of  Detroit 
exchange,  is  one  of  the  pioneer  film  men  of 
.Michigan,  having  ranged  that  district  since 
the  early  days  of  the  General  Film  Company 
in   1911,  for  which  he  was  branch  manager. 

Diaz  Callahan,  who  succeeds  R.  A.  Morrow 
as  branch  manager  at  Dallas.  Mr.  Morrow 
being  made  district  manager,  has  been  sell- 
ing film  In  Texas  for  thirteen  years. 

Managers  for  the  new  exchanges  opened  at 
Charlotte,  N.  C,  Des  Moines,  Iowa,  and  Port- 
land, Oregon,  have  not  yet  been  announced. 


Prod.  Dist.  Sales  Territories 

Now  Embrace  8  Districts 


ORDERED  TO  WASHINGTON 

Sydney  H.  MacKean,  editor  of  the  Interna- 
tional Newsreel,  who  is  a  major  in  the  Re- 
serve Corps  of  the  U.  S.  Army,  has  been 
selected  as  one  of  twenty-three  officers  to  be 
ordered  to  duty  at  Washington  in  connection 
with  the  Military  Intelligence  Division  of  the 
General  Staff. 


Selling  I/our  Seats 


A  harmonica  content  will  make  big  sum- 
mer business — and  it's  easy. 

Free  motor  bus  follows  free  trolley. 

Dangerous  Innoeenee  stills  will  gain  barber 
shop  windows. 

How  Hyman  surrounded  The  Desert  Flower 
at  the  Brooklyn-Mark  Strand. 

A  capital  front  on  Charley's  Aunt  from  Lit- 
tle Rock. 

Good  program  copy  from  Louis  Shimon. 
How   ttamond  Jones  hustled  a  special  sec- 
tion. 

Identification  contest  pinned  on  local  busi- 
ness men. 

Sold  Last  Laugh  through  Carriage  Openers. 

Had  oversize  float  for  The  Thief  of  ltagdad. 

Here's  a  competent  mailing  list. 

Four  perfect  weeks  help  summer  business. 

Knives  were  tacks  for  The  Spaniard. 

Painted  his  sidewalk  with  tricolor  for 
Mme.  Sans  Gene. 

Good  examples  of  small  ads  from  Don 
Nichols  and  displays  on  The  Sea  Hawk,  Isn't 
Life  Wonderful,  The  Narrow  Street  und  Mme. 
Sans  Gene. 

[If  you  would  walk  a  mile  for  a  camel,  turn  oi-er  a 
few  pages  for  some  real  money-making  ideas.  In  the 
Selling  the  Picture  to  the  Public  Department.] 


OINCIDEXT  with  the  new  system  of 
handling  contracts,  devised  by  John  C. 
Flinn,  vice  president  and  general  man- 
ager of  Producers  Distributing  Corporation, 
and  announced  at  the  sales  conventions  of 
the  company  held  in  New  York,  Chicago  and 
San  Francisco,  a  redisricting  of  the  sales 
territories  was  put  into  effect  by  Mr.  Flinn 
and  Sales  Manager  W.  J.  Morgan,  details  of 
which  have  just  been  announced. 

Under  this  redistricting  plan,  the  sales 
territories  which  originally  consisted  of  four 
divisions,  viz:  the  Eastern,  Western,  Mid- 
West  and  Central  Divisions,  have  been  ex- 
tended into  eight  Districts,  as  follows: 

District  No.  1,  L.  J.  Hacking  District  Man- 
ager, with  headquarters  at  Boston  Exchange, 
will  comprise  New  Haven  and  Boston 
branches;  H.  R.  Olshan,  New  Haven  Man- 
ager. 

District  No.  2,  W.  F.  Seymour  District 
Manager,  with  headquarters  at  New  York 
Homo  Office,  consists  of  Buffalo,  Fred  Zim- 
merman, Manager;  Albany,  Robert  Mochrle, 
Manager;  New  York,  G.  M.  Dillon,  Manager; 
and  Philadelphia,  W.  G.  Humphries,  Man- 
ager. 

District  No.  3,  G.  F.  Lenehan,  District  Man- 
ager, embraces  Washington,  D.  C,  G.  M. 
Falkner.  Manager;  Atlanta,  Ga„  Mrs.  A.  H. 
Sessions,  Manager;  and  Charlotte,  N.  C,  Dist. 
Mgr.  Lenehan's  headquarters  are  at  Wash- 
ington exchange. 

District  No.  4  Robert  Cotton  District  Man- 
ager, with  headquarters  at  Cleveland  Ex- 
change, comprises  Cleveland,  G.  W.  Erd- 
mann.  Manager;  Detroit,  F.  E.  Stuart,  Man- 
ager: Cincinnati,  N.  G.  Shafer,  Manager;  In- 
dianapolis, Dudley  Williston,  Manager;  Pitts- 
burgh, G.  R.  Ainsworth,  Manager. 

District  No.  5,  Cecil  Maberry  District  Man- 
ager, with  headquarters  at  Chicago  Ex- 
change, includes  Chicago,  H.  <S.  Lorch,  Man- 
ager; Milwaukee,  C.  R.  Lundgren,  Manager; 
and  Minneapolis,  J.  E.  O'Toole,  Manager. 

Ralph  H.  Clark  is  District  Manager  of  Dis- 
trict No.  6,  which  comprises  Des  Moines; 
Kansas  City,  L  Reichert,  Manager;  Omaha, 
F.  De  Lorenzo,  Manager;  and  St.  Louis,  C. 
D.  Hill,  Manager.  Mr.  Clark  will  make  his 
headquarters  at  St.  Louis  exchange. 

R.  A.  Morrow  is  Manager  of  District  No.  7, 


with  headquarters  at  Dallas,  Texas  Okla- 
homa City,  E.  S.  Olsmith,  Manager;  Dallas, 
Diaz  Callahan,  Manager,  and  New  Orleans.  G. 
C.  Brown,  Manager,  are  included  in  this  dis- 
trict. 

L.  W.  Weir,  District  Manager  of  District! 
•No.  8,  will  have  his  headquarters  at  San 
Francisco  Exchange.  San  Francisco,  M  E  ■ 
Cory,  Manager;  Los  Angeles,  J.  S.  Stout,  Man  J 
ager;  Butte,  C.  R.  Wade,  Manager;  Denver,! 
J.  S.  Hommel,  Manager;  Salt  Lake  City,  C.Jl 
F.  Parr,  Manager,  and  Portland,  Oregon,  aref 
the  exchanges  under  the  control  of  Mr 
Weir. 

The  manifold  advantages  of  this  redistrict-ll 
ing  are  stressed  in  a  statement  made  by  MrJI 
Morgan.  | 

"The  District  Managers  will  not  have  anylf 
more   territory   than   they   can   cover  thor-H 
oughly,  and  will  be  able  to  keep  in  personal  I 
touch  with  exhibitors  and  give  direct  super- J I 
vision  to  every  exchange  in  their  District  at j  I 
frequent  intervals,"  says  Mr.  Morgan.  I 
"This  concentration  on  territories  by  ourjf 
district  managers  will  enable  them  to  carry' 
out  efficiently  the  new  system  of  handling 
contracts  which  we  have  just  put  into  effect; 
facilitate  the  official  acceptance  or  rejection 
of  all  booking  contracts,  establish  a  more 
equitable  trading  basis,  and  serve  exhibitors 
in  a  prompt,  business-like  manner  by  speed-J 
ing  up  all  matters  of  adjustment.  Exhibitors 
will  not  be  kept  waiting  weeks  before  be-' 
ing  assured  they  will  get  the  pictures  con-i 
traded  for  as  our  district  managers  will  have 
the  fullest  authority,  under  this  new  system,  I 
of  accepting  or  rejecting  contracts." 


PEP  CLUB  HOLDS  OUTING 

The  Paramount  Pep  Club  of  the  Famous 
Players-Lasky  Corporation  gave  its  annual 
outing  Saturda/y  at  Indian  Point  on  the 
Hudson  River  which  was  attended  by  over 
five  hundred  club  members  and  their  fam- 
ilies. The  features  of  the  outing  were  the 
chartering  of  the  Hudson  River  steamer 
Chauncey  M.  Depew.  and  the  athletic  garnet 
and  prize  awards  following  the  supper  served 
in   the  pavilion. 


July  4,  1925 


MOVING    PICTURE  WORLD 


37 


Universal  House  Sacrifices 

Bookings  to  Aid  Exhibitor 


N.  Carolina  Thinking 
Over  Re'Affliation 
With  National 

North  Carolina  Motion  Picture  Theatre 
Owners  closed  a  three-day  convention  on 
June  24.  This  affair  at  Wrightsville  Beach 
marks  their  tenth  annual  meeting. 

The  Carolina  Theatre  Owners  occasioned 
some  surprise  by  their  refusal  to  ta.^e  snap 
judgment  on  advisability  of  affiliation  with 
the  national  organization,  this  state  having 
been  formerly  affiliated  with  the  allied  state 
group.  Despite  the  presence  of  National 
President  R.  F.  Woodhull  the  convention 
voted  against  affiliation  at  this  time,  leav- 
ing the  matter  to  further  deliberation  by  the 
executive  committee  with  advisement  that 
national  officials  be  conferred  with  before 
final  action  is  taken,  consensus  of  opinion 
however  favoring  alignment  with  the  na- 
tional organization. 

R.  D.  Craver,  of  Charlotte,  for  years  iden- 
tified with  the  industry  and  an  outstanding 
figure  in  both  state  and  national  confabs  was 
elevated  to  the  head  office  of  the  associa- 
tion. Paul  McCabe  Tarboro  was  elected  vice 
president  to  succeed  himself  and  A.  Abbott 
Tarboro  succeeds  himself  as  secretary  treas- 
urer. The  board  of  directors  was  elected  as 
follows.  Paul  McCabe  Tarboro,  Capt.  C.  L. 
Welch,  Salisbury,  R.  D.  Craver,  Charlotte, 
Percy  W.  Wells,  Wilmington,  S.  S.  Steven- 
son, Henderson,  Fuller  Sams,  Winston- 
Salem,  M.  S.  Hill,  Ashville,  Charles  Picquot, 
Pinehurst,  A.  B.  Huff,  Highpoint,  J.  A. 
Estridge,  Gastonia,  Claude  Lee,  Hickory,  R. 
T.  Wade,  Morehead  City.  The  executive  com- 
mittee is  composed  of  Charles  Picquot,  Pine- 
hurst, S.  S.  Stevenson,  Henderson,  Fuller 
Sams,  Winston-Salem,  C.  L.  Welch,  Salis- 
bury,    M.  H.  Hill,  Asheville. 

Pinehurst  was  selected  as  place  for  hold- 
ing mid-winter  convention. 


Independent  Producers9 
Organization  Has 
A  New  Name 

At  a  special  luncheon-meeting  held  in 
honor  of  Frederick  H.  Elliott,  their  general 
manager,  at  the  Astor,  New  York,  the  In- 
dependent Producers,  Distributors  and  Ex- 
changemen  ratified  a  proposal  of  the  new 
executive  to  change  the  title  of  the  organ- 
ization. Tha  name  ("Independent  Motion 
Picture  Producers  and  Distributors  Asso- 
ciation" was  deemed  unwieldly  and  not 
sufficiently  broad  to  embrace  all  the  units 
that  go  to  make  it  up.  Consequently,  the 
members  adopted  the  title  of  "Independent 
Motion  Picture  Association  of  America"  and 
a  committee  composed  of  M.  H.  Hoffman,  J. 
G.  Bachmann  and  S.  S.  Krellberg  was  imme- 
diately appointed  to  revise  the  constitution 
and  bv-laws. 

It  was  announced  that  several  accessory 
and  equipment  companies  were  anxious  to 
affiliate  with  the  association  and  it  is  re- 
garded as  almost  certain  that  a  division  will 
be  created  to  include  them.  A  committee 
consisting  of  H.  W.  Pearlman,  Ray  Johns- 
ton and  Oscar  A.  Price  was  appointed  to 
submit  recommendations  as  to  ways  and 
means  for  admitting  them  to  membership. 


CARL  LAEMMLE,  president  of  Univer- 
sal Pictures  Corporation,  recently  faced 
with  the  alternative  of  withholding 
Universal  product  from  a  regular  Universal 
exhibitor  or  seeing  a  newly  acquired  Univer- 
sal theatre  in  the  same  town  go  without  the 
Universal  product,  has  come  out  flat-footedly 
in  favor  of  the  exhibitor,  C.  C.  Dunsmoor, 
proprietor  of  the  Legion  Theatre,  Marshall- 
town,  la.  The  Legion  Theatre  will  continue 
to  show  Universal  pictures,  while  the  Casino 
of  Mashalltown,  recently  bought  by  Laemmle 
from  Hostettler,  must  buy  outside  product. 

This  is  Laemmle's  answer  to  queries  whether 
or  not  his  theatre  acquisitions  would  bring 
hardship  to  regular  Universal  customers. 
Wherever  this  question  comes  up.  tVie  1  aemmle 
forces  have  been  instructod  that  "the  customer 
gets  the  preference."  The  Universal  chief  is 
backing  up  his  oft-repeated  statement  that  he 
is  not  in  competition  with  his  customers. 

The  case  of  C.  C.  Dunsmoor  and  the  Legion 
Theatre  is  an  important  one,  as  it  definitely 
establishes  the  Universal  attitude  on  producer- 
owned  theatres.  The  Casino  Theatre  was 
taken  over  by  Universal  as  a  part  of  the  Hos- 
tettler chain.  That  chain,  the  storm  center  of 
the  Omaha  territory,  was  being  angled  for  by 
several  big  producers  and  Universal  bought 
in  "self-defense"  in  order  to  kepn  f-om  be- 
ing frozen  out  of  that  territory  altogether,  ac- 
cording to  statements  made  at  the  time  of  the 
purchase. 

Dunsmoor  has  been  a  Universal  exhibitor 
for  some  time.  When  he  realized  that  the 
Casino,  his  competing  house,  had  become  a 
Universal  house,  he  sat  down  and  wrote  to 
Carl  Laemmle,  asking  what  effect  the  -pur- 
chase would  have  on  the  Legion  Theatre.  Th3 
Universal  chief  answered  as  follows: 

"To  prove  that  neither  you  nor  any  other 


WITH  twenty  cities  exempt  from  its 
provisions,  by  reason  of  the  fact  that 
they  already  have  their  own  build- 
ing codes,  the  New  York  State  Standard 
Building  Code,  of  interest  to  every  motion 
picture  theatre  owner  in  New  York  State, 
and  which  represents  two  or  three  years 
spent  in  investigation,  will  go  into  effect 
on  July  1.  On  and  after  date,  all  certifi- 
cates of  compliance  are  to  be  issued  by 
the  New  York  State  Troopers,  who  will  be 
charged  with  the  enforcement  of  the  Stand- 
ard Building  Code  in  all  towns  and  villages 
where  three  exists  no  authority  enforcing 
such. 

The  adoption  of  the  New  York  State 
Building  Code  has  come  about  through  the 
Washington  catastrophe  of  a  few  years  ago, 
and  likewise  a  demand  on  the  part  of  au- 
thorities that  every  possible  prevention  be 
taken  to  avoid  a  similar  happening. 

While  the  adoption  of  the  Code  will  not 
materially  affect  modern  motion  picture  the- 
atres in  New  York  State,  it  will  have  a 
direct  reaction  upon  the  smaller  irresponsible 
theatre  owner. 


exhibitor  need  have  any  fear  that  the  Uni- 
versal has  any  desire  or  intention  of  harming 
you,  I  am  prepared  to  offer  you  the  Universal 
product  for  your  house  for  the  1925-1926  sea- 
son and  I  am  prepared  to  say  that  I  will  con- 
tinue to  do  this  as  long  as.  you  and  the  Uni- 
versal remain  in  business,  if  you  are  willing 
to  meet  even  a  part  of  the  way  in  the  matter 
of  price.  The  fact  that  Universal  may  or  may 
not  have  an  interest  in  an  opposition  theatre 
will  make  no  difference.  It  will  not  deprive 
you  of  Universal  pictures. 

"I  don't  want  to  compete  with  you  or  with 
any  other  exhibitor  who  gives  me  a  half-way 
decent  'break.'  Universal  has  not  deliberately 
invaded  your  town.  The  opposition  theatre 
simply  happened  to  be  a  part  of  a  chain  of 
theatres  which  I  had  to  buy  because  Universal 
was  frozen  out  of  some  of  the  towns  repre- 
sented by  the  chain  of  theatres.  So,  even  if 
Universal  should  harm  one  of  its  own  the- 
atres, or  a  theatre  in  which  it  has  an  interest, 
by  giving  universal  pictures  te  you,  I  am  ready 
to  go  through  with  it  100  per  cen'." 

As  a  result  of  this  communication,  a  Uni- 
versal representative  visited  Dunsmoor  and  ar- 
ranged a  contract  for  the  Second  White  List, 
Universals  1925-1926  pr^duc*.  Dunsmoor  now 
says  that  he  did  not  believe  the  contract  would 
be  approved  by  the  Universal  home  office. 
True,  the  prices  were  somewhat  higher  than  he 
had  paid  in  the  past,  but  still  he  was  sceptical 
and  questioned  whether  he  would  get  the  Uni- 
versal product  or  not. 

His  astonishment  and  relief  upon  receiving 
the  contract  back  approved  was  so  great  that 
he  sat  down  and  wrote  a  letter  of  apprecia- 
tion and  gratitude  to  Laemmle,  praising  him 
for  his  fairness.  He  also  told  the  story  of 
Universal's  square  shooting  to  the  local  news- 
paper which  printed  laudatory  stories  of  the 
deal. 


All  exits  hereafter  constructed  shall  not  be 
less  than  44  inches  in  width.  By  increasing 
the  width  of  exits,  any  possible  congestion 
will  be  done  away  with  and  the  chances 
of  panic  are  just  so  much  lessened.  After 
July  1,  no  place  of  public  assemblage  in  New 
York  State  will  be  permitted  in  a  building, 
any  part  of  which  is  used  as  a  garage,  dry 
cleaning  establishment,  or  of  a  type  of  oc- 
cupancy deemed  hazardous  by  the  State 
Industrial  Commission. 

No  changes  are  to  be  made  in  the  provi- 
sions and  regulations  covering  projection 
booths. 

The  twenty  cities  in  which  motion  picture 
theatres  are  exempt  from  provisions  of  the 
new  Code  are  Albany,  Binghamton,  Buffalo, 
Elmira,  Lockport,  Long  Beach,  Mount  Ver- 
non, Newburgh,  New  Rochelle,  New  York, 
Niagara  Falls,  Poughkeepsie,  Yonkers, 
Rochester,  Schenectady,  Syracuse,  Troy, 
Utica,  Watertown  and  White  Plains. 

In  twenty-eight  cities  in  New  York  State, 
the  State  Code  will  be  enforced  by  the  cities 
themselves  through  their  own  enforcing  bod- 
ies. 


State  Standard  Building  Code 

Is  Effective  in  New  York  July  1 


38 


MOVING    PICTURE  WORLD 


July  4,  1925 


1,600  Billboard  Plants  Pledge 

Qreater  Movie  Season  Support 


Stork  Strenuous 


The  bird  that  fetches  new  arrivals 
has  to  take  a  tonic  these  days  to  keep 
up  strength  enough  to  meet  the  de- 
mands made  upon  him  by  those  of  the 
Chalmers   Publishing   Company's  staff. 

Within  a  week  Papa  Stork  has 
flown  hither  twice,  and  each  time  his 
beak  bore  along  a  boy ! 

Alfred  J.  Chalmers,  a  vice-presi- 
dent of  the  company  that  publishes 
Moving  Picture  World,  has  just  wel- 
comed a  bouncing  boy — making  four 
generations  of  Chalmers  now  active  in 
the  exhibitor's  interest;  the  new  ar- 
rival yelling  for  better  exhibitor  con- 
ditions and  his  daddy,  his  daddy's  daddy 
and  his  daddy's  daddy's  daddy  seeing 
that  the  publication  works  to  that  end. 

And  only  a  couple  of  days  earlier 
Tony  Gaudy  of  the  Circulation  Depart- 
ment came  in  wearing  the  smile  of  a 
father  who  has  been  presented  with  a 
husky  eight-pound  son. 


WHAT  is  estimated  to  be  a  gift  of 
more  than  $100,000  in  billboard  space 
was  presented  to  the  Greater  Movie 
Season  Campaign  at  a  recent  meeting  of  the 
board  of  directors  of  the  Poster  Advertising 
Association  at  the  Hotel  Traymore,  Atlantic 
City,  N.  J. 

This  association,  headed  by  W.  W.  Work- 
man of  Richmond,  Va.,  which  represents 
1.600  billboard  plants  throughout  the  United 
States,  investigated  thoroughly  the  plans  of 
the  Motion  Picture  Producers  and  Dis- 
tributers of  America,  Inc.,  for  Greater  Movie 
Season  and  adopted  a  resolution  calling  upon 
all  its  members  to  contribute  billboard  space 
to  the  various  Greater  Movie  Season  com- 
mittees throughout  the  country. 

At  the  request  of  the  bureau  in  charge  of 
Greater  Movie  Season,  National  Screen 
Service  has  undertaken  the  production  of 
two  unusual  trailers  for  exhibitor  use  as  their 
contribution  to  the  drive.  Entertainment 
value  has  been  aimed  for  and  attained  to 
such  a  degree  that  the  trailers  can  be  re- 
garded as  featurettes,  one  of  200  feet  and 
the  other  of  100  feet.  Contrasting  modern 
pictures  with  flashes  from  such  early  efforts 
as  Vitagraph's  "License  No.  13  or  the  Hoo- 
doo Auto,"  produced  in  1905,  and  Universal's 
"Going  Straight"  of  1910,  with  Mary  Pick- 
ford  and  King  Baggott,  the  huge  advance  in 
screen-art  is  emphasized. 

Will  H.  Hays  announces  he  has  already 
linked  twenty-four  key-cities  into  the  na- 
tional drive.  Exhibitors'  committees,  em- 
bracing not  only  circuits  but  single-house  op- 
erators, have  been  formed  to  develop  cam- 
paigns in  conformity  with  the  general 
scheme,  yet  with  such  variations  as  are  neces- 
sary to  meet  local  requirements  and  to  benefit 
the  outer  fields  as  well  as  the  key-centers. 

Jack  Retlaw,  special  representative  of 
West  Coast  Theatres,  Inc.,  will  be  general 
manager  of  the  Los  Angeles  campaign,  work- 
ing in  conjunction  with  the  Wampas  Com- 
mittee. A  huge  parade  of  stars  has  been 
arranged.  Complete  support  of  commercial 
interests  is  assured  by  the  chamber  of  com- 
merce, which  will  act  as  host  to  the  winner 
of  the  second  prize  in  the  national  contest 
during  a  two  weeks'  vacation  here.  It  is  ex- 
pected that  Greater  Movie  Season  will  open 
locally  during  the  last  week  of  July  in  order 
that  publicity  accruing  from  the  stars'  par- 
ticipation may  be  carried  throughout  the 
country  in  time  to  .influence  the  coast-to- 
coast  celebration.  News-weeklies  will  in- 
clude parade  shots,  while  the  various  photo- 
graphic syndicates  will  broadcast  newspaper 
stills  in  the  same  way  that  gave  Los  An- 
geles' demonstration  national  interest  last 
year. 

Because  Minneapolis  inaugurated  the  first 
co-operative  drive,  Northwest  Go-to-Movie- 
week  in  1922,  from  which  the  national  season 
developed  and  exhibitors  have  learned  its 
box-office  value,  an  extensive  campaign  is 
looked  for  throughout  this  territory  embrac- 
ing all  the  Finkelstein  and  Reuben  houses 
and  the  membership  of  the  Allied  States  or- 
ganization, of  which  W.  A.  Steffes  is  chair- 
man. 

Atlantic  City  joined  the  Greater  Movie  Sea- 
son Campaign  on  Wednesday  when  every 
theatre  in  the  city  and  a  great  many  outlying 
cities  sent  representatives  to  a  meeting  held 
at  the  Globe  Theatre.  Edward  J.  O'Keefe, 
manager  of  the   City  Square  Theatre,  was 


elected  general  manager  of  the  Atlantic  City 
campaign ;  Alexander  Strauss,  manager  of 
the  Colonial,  vice-chairman;  William  Ford, 
manager  Central  Theatre,  chairman  of  deco- 
ration committee;  John  Gillespie,  chairman 
publicity  committee. 

Joe  Mogler,  president  of  the  St.  Louis  mo- 
tion picture  theatre  owners,  was  elected  gen- 
eral manager  of  the  St.  Louis  Greater 
Movie  Season  Campaign  at  an  enthusiastic 
meeting  of  exhibitors.  Fred  Brinkmeyer, 
general  manager  of  the  Skouras  Circuit,  will 
be  assistant  general  manager.  The  finance 
committee  is  as  follows:  George  McKean, 
chairman;  Oscar  Lehr,  assistant  manager; 
Eugene  Freund,  Henry  Shearer,  Harry  Kep- 
lar,  Hershel  Stuart,  Harry  Greeman,  Tom 
Meyers,  Charles  Skouras,  Fred  Wohrcnberg, 
William  Goldman,  Fred  Cornwall,  Mike  Nast, 
John  Karzin. 

Spyres  Skouras  is  chairman  of  the  news- 
paper committee,  with  the  following  asso- 
ciates: J.  Hill,  assistant  chairman;  William 
Goldman,  William  Saal  and  H.  Stromberg. 
Publicity  Committee :  Reeves  Espey,  chair- 
man; D.  Dygert,  assistant  chairman;  George 
Gabriel.  Maurice  Davis,  Al  Marks,  Morris 
Stahl,  M.  Reeves,  Charles  Goldman,  Claude 
McKean,  Harry  Neimeyer,  Jack  Schultz, 
Charles  W.  and  Arthur  Wade.  Parade  Com- 
mittee :  Fred  Wohrenberg,  chairman ;  Sam 
Koplar,  assistant  chairman ;  Harry  Weiss, 
Herbert  Kraus,  Thomas  McKean,  I.  Koenig, 
Bessie  Schulter,  Dave  Nelson,  William 
Shearer,  Benj.  Harris,  Jos.  Wagner,  J.  D. 
Hill,  Harry  Hynes.  Ten  thousand  dollars 
was  voted  for  carrying  on  the  campaign. 

Tony  Veiller,  of  the  Mark  Strand- 
Lincoln  Theatre,  Troy,  N.  Y.,  was  appointed 
general  manager  of  the  Greater  Movie  Sea- 
son at  a  meeting  of  exhibitors  from  the  Al- 
bany zone.  Veiller,  an  ex-newspaper  man, 
is  considered  the  ideal  choice. 

Exhibitors  of  Butte  and  Anaconda  ap- 
pointed the  following  committee  to  handle 
the  drive :  William  J.  Sullivan,  Rialto  The- 
atre, chairman  and  general  manager;  Merle 
Davis,  Ansonia  Theatre ;  William  Woolfall, 
Peoples  Theatre;  George  Buckmiller,  An- 
sonia Theatre;  Albert  Xadcau,  Blue  Bird 
Theatre,  Anaconda;  R.  C.  Hudson,  Univer- 
sal; Frank  Murphy,  Famous  Players,  and  W. 
J.  Heineman,  Warner  Brothers.  Theatres 
represented  on  the  general  committee  have 
pledged  themselves  to  participate,  and  at  a 
further  meeting  an  advertising  appropriation 
will  be  determined  to  put  the  season  over  in 
vigorous  style. 

A  strong  organization  has  been  formed  to 
handle  Greater  Movie  Season  in  Memphis, 
Tenn.,  with  Lloyd  Dearth,  of  the  Pantages 
Theatre,  as  chairman  and  William  A.  Fin- 
ney, of  Loew's  State  Theatre,  secretary- 
treasurer.  George  Brown,  of  Loew's  Palace; 
Walter  League,  of  the  Strand,  and  Bert  Jor- 
dan of  the  Majestic,  comprise  the  board  of 
directors,  while  members  of  the  general 
committee  are  Joe  Maceri,  Paul  Zerilla,  Tom 
Ballas,  Clark  Porter,  Tony  Richards  and 
Fred  Suzorre,  all  prominent  exhibitors  in  this 
territory.  A  special  committee  of  exchange 
executives  to  work  in  conjunction  with  the 
exhibitors'  organization  consists  of  A.  J. 
Carey,  Pathe,  chairman;  W.  E.  Swipe,  Uni- 
versal, secretary-treasurer;  C.  E.  Hilger, 
Famous  Players,  and  J.  L.  Franconi,  F.  B. 
O.,  directors.  Little  Rock,  Ark.,  being  affili- 
ated with  Memphis,  a  solid  campaign  is  also 


expected  there. 

Preliminary  work  for  Greater  Movie  Sea- 
son in  Cleveland  is  being  done  with  a  view 
to  submitting  a  concrete  campaign  to  thea- 
tre-owners, who  will  attend  a  meeting  to- 
gether with  exchange  managers,  exploitation 
and  publicity  men.  To  add  weight  and  pres- 
tige to  the  movement  several  prominent  busi- 
ness men  will  be  made  honorary  members  of 
the  general  committee. 

Cincinnati  will  swing  into  line  with  other 
key-cities  celebrating  Greater  Movie  Season 
in  August.  Negotiations  involving  the  Lib- 
son  theatres  and  membership  of  the  Greater 
Cincinnati  Motion  Picture  Fxhibitors  are 
going  forward  to  bring  about  an  effective 
campaign.  No  general  manager  has  yet 
been  named. 

With  profitable  experience  of  previous 
Greater  Movie  Seasons,  San  Francisco  thea- 
tres anticipate  further  success  this  August 
when  the  season  will  have  behind  it  the 
full  weight  of  a  national  drive.  Meanwhile 
Herman  Wobber,  who  was  largely  instru- 
mental in  putting  ovtr  previous  seasons, 
is  marshaling  exhibitors. 

Harry  M.  Crandall  has  been  elected  gen- 
eral manager  of  Greater  Movie  Season  in 
Washington,  D.  C.  The  committee  on  finances 
consisting  of  Crandall,  Julian  Brylawski  of 
the  Earle  Theatre,  Larry  Beatus  of  the  Pal- 
ace Theatre,  Win,  P.  Herbst,  Morris  Davis 
of  the  "M"  Street  Theatre,  and  Nash  Weil, 
is  preparing  a  budget  to  be  passed  upon  by 
the  next  meeting  of  exhibitors  and  exchange 
managers. 

The  sum  of  $3,500  has  been  fixed  as  the 
Greater  Movie  Season  campaign  fund  for 
Buffalo,  the  money  to  be  divided  between 
an  extensive  newspaper  and  billboard  show- 
ing, commencing  two  weeks  before  the  open- 
ing of  the  drive.  Jules  Michael,  Chairman 
of  the  Motion  Picture  Theatre  Owners,  State 
of  New  York,  Buffalo  Zone,  was  appointed 
chairman  of  committees  with  Walter  Hays 
of  the '  Mark-Strand  interests,  Barnie  Voh- 
winkle  of  the  Oriole  Theatre,  Frank  Nowak 
of  the  Lincoln,  Jacob  Rappaport  of  the  Love- 
joy  as  aides  in  planning  the  campaign.  Addi- 
tional committees  will  be  formed  at  a  meet- 
ing called  for  Friday,  June  26th,  when  other 
cities  will  also  be  organized  for  the  drive. 

In  Montgomery,  Ala.,  H.  C.  Farley  has 
been  named  general  manager  of  Greater 
Movie  Season. 


Aft 


Selling  thePiaiiRE  to  the  Pubuc 


EDITED  BY  EPES  WINTHROP  SARGENT 


Qet  Summer  Interest  in  Your  Theatre 

With  a  Well-Staged  Harmonica  Contest 


DURING  the  Summer,  when  business  is 
apt  to  slump,  the  best  business  build- 
er is  one  that  lasts  more  than  a  single 
picture,  and  for  this  a  general  stunt  is  re- 
quired. One  of  the  best  is  the  harmonica  con- 
test, and  as  nice  a  handling  as  could  be  de- 
sired is  reported  by  C.  McDonough,  of  the 
Auditorium  Theatre,  Liberty ville,  III. 


Come  On  Boys- 

Let's  Hear  You  Play! 


Go  to  your  dealers,  Lovcll's,  or  Decker  6?  Neville's,  get  a 
Hohner  Harmonica  (mouth  organ)  and  "ask  for  the  free 
instruction  book.    Then  practice  up  and  be  ready  for  the 

BIG  PRIZE  CONTEST 

To  Be  Held  at  the  Auditorium  Theatre 

Thursday,  May  28th 

There  will  be  pnrcs  for  every  player.    Rules  arc: 
Contestants  must  be  sixteen  years  of  age  or  under  Coun- 
try as  well  as  town  boys  are  eligible.    Enrollment  can  be 
made  at  the  above  dealers  or  theatre 

All  those  entering  the  Contest  will  be  admitted  to  the  show 
free,  the  evening  of  the  contest  There  will  he  three  well 
know  people  to  act  as  judges  Contestants  will  be  required 
to  play  two  pieces  One  of  them  will  be  Old  Black  Joe, 
the  other  piece  will  be  one  of  the  following,  to  be  selected 
by  the  judges  Home,  Sweet  Home,  America,  Drink  to  Me 
Only  With  Thine  Eyes,  Lead  Kindly  Light,  .or  Old  Folks 
at  Home. 

There  will  be  three  main  prizes.  1st,  One  five  dollar  Har- 
monica (donated  by  LovcI!'s>,  2nd,  one  three  dollar  Har- 
monica; >rd,  one  two  dollar  HarmorTica.  The  next  ten 
best  will  receive  a  week's  pass  to  this  theatre.  The  balance 
of  the  contestants  will  win  a  consolation  prrte  of  one  pass 
to  theatre. 

Enroll  now  at  the  above  dealers  or  mail  the  following 
coupon  to 
AUDITORIUM  THEATRE,  CITY 


Please  enter  me  for  the  II  UiMONICA  CONTEST  at 
the  Auditorium  Theatre,  May  28th. 


Names  of  friends  that  would  he  interested. 


behind  Wesley  Barry,  and  they  know  the 
value  of  picture  cooperation. 

Found  Them  Helpful 

They  very  promptly  responded  with  assur- 
ances of  full  support.  They  gave  him  plenty 
of  advertising  material,  ready-to-run  press 
items  and  a  lot  of  ideas. 

There  was  no  strictly  music  store  in 
town,  but  he  tied  the  drug  stores  to  the 
stunt,  and  they  put  in  orders  for  a  supply 
of  harmonicas.  When  he  was  all  set,  he 
plan  led  up  the  news  reel  pictures,  ran  in  the 
new  ;paper  the  Hohner  story  of  a  harmonica 
band  in  Philadelphia,  and  took  a  two  nines 
to  advertise  the  contest.  This  matter  was 
lifted  from  the  form  and  used  for  throw- 
aways,  as  well.  Note  the  entry  blank  and 
the  spaces  for  the  names  of  friends  who 
might  be  interested. 

Stores  Helped  Out 

Of  course  the  stores  helped  along  with 
window  displays  of  mouth  organs  and  the 
announcement  of  the  contest.  This  was  the 
big  publicity  bet.  The  contestants  were 
given  four  weeks  in  which  to  work  up  their 
repertoire  and  both  displays  were  changed 
weekly. 

As  soon  as  the  boys  made  an  entry,  the 
name  was  forwarded  to  the  Hohner  com- 
pany, and  an  instruction  book  was  sent.  Com- 
ing from  out  of  town  these  seemed  far 
more  important  than  the  books  locally  ob- 
tained, for  a  generous  supply  was  sent  and 
handed  out. 

Not  only  was  the  night  of  the  contest  one 
of  the  largest  the  bouse  has  had  for  a  long 
time,  but  the  kids  were  advertising  the 
Auditorium  all  over  town  with  their  assidu- 
ous practice,  and  it  had  a  beneficial  effect 
upon  the  running  business  for  the  entire 
four  weeks — and  afterward. 

Good  Results 

\nd  the  stores  sold  more  harmonicas  in 


the  four  weeks  than  they  had  sold  in  the 
previous  ten  years.  Don't  forget  that  when 
you  seek  to  interest  the  merchants. 

And  if  you  want  to  get  the  last  ounce  of 
kie'e  out  of  the  stunt,  organize  an  harmonical 
orchestra,  let  them  rehearse  in  the  theatre 
mornings  during  the  school  vacation  and 
you  can  use  them  for  an  added  act  now  and 
then.  The  New  York  Harmonica  Band,  com- 
posed of  both  boys  and  girls,  was  one  of 
the  real  hits  of  the  recent  Safety  Parade  in 
New  York  City.  You  can  make  it  your  own 
local  sensation. 
Cut  159C  here 


Prize  Reviews 

I'll  Show  You  the  Town  was  tried  out  in 
the  Florence  Theatre,  Pasadena,  before  it 
was  shipped  east,  but  it  made  such  a  hit 
that  T.  F.  McCoy  decided  to  book  it  in  for 
another  and  longer  run. 

To  jazz  the  rebook  he  offered  ten  prizes 
for  the  best  fifty  word  reviews  printed  in  the 
Pasadena  Post,  the  prizes  being  trips  through 
Universal  City  with  three  friends,  ten  con- 
testants were  given  awards.  The  deciding 
factor  in  the  contest  was  the  punch,  and 
some  snappy  opinions  were  brought  in. 


Staged  Night  Club 

A  table  with  three  chairs,  glasses,  whiskey 
bottles,  (empty,)  and  a  vase  of  flowers  was 
the  basis  of  John  B.  Carroll's  display  for 
The  Night  Club  at  the  Victory  Theatre, 
Tampa,  Fla.  The  lobby  wall  was  backed 
with  compo  board  painted  to  suggest  the 
walls  of  a  restaurant,  and  a  Japanese  lantern 
added  to  the  effect.  This  pulled  in  a  neat 
extra  business. 


For  Mme.  Sans  Gene  Charles  E.  Sasseen, 
of  the  Criterion  Theatre,  Enid,  Okla.,  used 
the  24-sheet  cutout  of  Gloria  Swanson.  Small- 
er cutouts  as  the  laundress  and  the  duchess 
were  perched  on  either  shoulder,  giving  an 
odd  effect. 


THE  NEWSPAPER  ANNOUNCEMENT 


A  Metro-fcoldwyn  Release 

BUT  WHAT  HAPPENS  WHEN  THE  PASSENGER  DOES  NOT  BUY 
M.  A.  Malaney,  of  the  Loew  theatres,  Cleveland,  offered  free  transportation  to  the 
Stillman  Theatre  to  see  Zander  the  Great,  using  the  bus  for  both  a  perambulator  and 
business  getter.    But  he  does  not  say  how  he  assured  himself  the  passengers  would 

see  the  show 


40 


M O V  I  A >  G    PICTURE  WORLD 


July  4.  1925 


Innocence  Stills 

Fine  for  Barbers 

Universalist  Davis,  of  St.  Louis,  had  all 
the  barber  shops  he  wanted  when  they  played 
Dangerous  Innocence  at  the  Kings  and  Rivoli 
theatres.  It  was  not  a  question  of  what  he 
could  get  but  of  which  he  wanted,  and  he 
did  it  all  with  cards  prepared  from  the  regu- 
lation stills. 


A  Universal  Release 

THE  BARBERSHOP  CHORD 

The  selling  line  appears  at  the  top  in 
"What  happens  when  a  girl  bobs  her  hair?" 
and  the  answer  seems  to  be  that  she  gets 
married  to  a  handsome  young  naval  officer, 
for  the  set  of  stills  show  Laura  La  Plante  in 
her  youthful  innocence,  getting  her  hair  cut 
and  a  clinch.  You  could  not  place  a  stronger 
argument  before  the  few  still  unbobbed 
girls,  and  the  barber  shops  and  the  beauty 
parlors  literally  eat  it  up.  If  you  have  the 
picture  coming,  lay  in  some  of  the  stills. 

The  house  angle  was  to  stress  the  fact 
that  Miss  La  Plante  was  born  in  St.  Louis 


Production  Hints  from  Edward  L.  Hyman 

Managing  Director,  Mark-Strand  Theatre,  Brooklyn 


COLLEEN'  MOORE  in  "The  Desert 
Flower,"  the  First  National  produc- 
tion, was  surrounded  by  a  program 
of  five  additional  incidents.  Four  of  these 
were  musical  presentations  and  the  other 
was  the  customary  Topical  Review,  making 
altogether  a  very  well 
balanced  show.  The  run- 
ning time  of  "The  Des- 
ert Flower"  was  1  hour 
and  26  minutes,  and  the 
usual  eight  minutes  for 
the  Topical  Review.  The 
four  musical  presenta- 
tions requiring  30 
minutes,  brought  the  full 
show  up  to  2  hours  and 
4  minutes. 
The  overture  was 
selections  from  "The  Bat"  by  Johann  Strauss 
and  played  by  the  Famed  Mark  Strand  Or- 
chestra with  the  following  lights :  2  medium 
amber  floods  on  orchestra  from  dome ;  light 
green  and  light  blue  ceiling  spots  reflecting 
through  the  trees  covering  the  transparent 
windows  at  either  side;  new  purple  spangled 
curtains  closed  across  the  production  stage 
lighted  by  four  lemon  arch  spots  and  green 
foots.  The  large  stage  was  in  green  foots 
and  blue  borders.  Eight  minutes  for  this 
overture. 

Harry  Breuer,  xylophonist  of  the  orches- 
tra, was  incident  No.  2  and  played  "Opera 
a  la  Carte,"  giving  his  conception  of  how 
the  operas  should  be  played  in  ragtime. 
He  played  from  his  accustomed  place 
in  the  ensemble,  under  a  medium  blue  spot 
from  the  dome.  Two  blue  floods  on  the 
orchestra  from  the  balcony.  Blue  and  light 
green  ceiling  spots  reflecting  through  the 
trees  and  covering  the  transparent  windows 
at  either  side  as  in  the  overture.  The  pur- 
ple spangled  curtains  still  closed  across  the 
production  stage.    Four  minutes  for  this  solo. 

A  most  pretentious  stage  number  was 
"Indian  Love  Lyrics,"  from  the  "Garden  of 


Kama,"  set  to  music  by  Amy  Woodford  Fin- 
den,  and  8  minutes  long.  The  set  was  orig- 
ental,  with  minarets,  mosques,  temples  in 
front  of  a  starlit  sky  and  a  very  large  moon. 
Highly  colored  pillows  and  various  oriental 
props  were  used.  A  baritone  as  the  recon- 
teur  seated  left  of  stage,  reciting  first  verse 
of  each  song  while  the  introduction  to  the 
number  was  played  by  orchestra.  A  baby 
spot  reflecting  on  this  singer  dimmed  off  as 
he  concluded  his  readings.  The  selections 
were  "Less  Than  the  Dust"  by  a  contralto; 
"Till  I  Wake,"  sung  by  a  soprano;  and  the 
"Kashmiri  Song,"  "Pale  Hands  I  Love,"  by 
a  tenor.  Nine  deep  blue  box  lamps  gave  a 
fine  depth  to  the  sky  drop  and  small 
electrical  bulbs  in  the  sky  drop  for  the  stars, 
presented  a  very  realistic  effect.  Spots  used 
were  light  blue,  light  green,  orange  and 
magenta;  large  stage  in  blue  and  ceiling 
in  mass  of  light  blue  and  light  green  re- 
flecting ihrough  transparent  windows.  Two 
violet  floods  on  the  orchestra  from  the  dome. 

After  the  Topical  Review,  with  its  speJ 
cially  scored  music,  and  immediately  pre-< 
ceding  the  feature  photoplay,  "The  Desert 
Flower,"  came  another  elaborate  stage  pres- 
entation programmed  as  "Garland  of  Roses.* 
For  this  scene  3  rose  covered  arches  with! 
large  door  at  center  were  used.   Two  of  the) 
arches  on  the  extreme  ends  of  stage  joined] 
the  center  arch  and  gate  by  means  of  balus-j 
trade,  hedge,  and  rows,  and  backed  by 
black  cyclorama,  giving  it  a  most  pleasin 
effect,  that  of  a  mid-summer  garden.  Afte 
each  selection  a  complete  change  of  light  in; 
was  used.    The  sequence  of  the  incident  wa: 
as  follows:  "Rose  Marie."  danced  by  the  ball 
let;  "Mighty  Lak'    -i    Rose"    by  soprano* 
"Rose  of  My  Heart,"  as  a  duet  by  baritone* 
and  contralto;  "Rose  of  Washington"  anl 
other  dance  by  the  ballet;  "Red  Rose"  a 
tenor  solo ;  and  "Roses  of  Picardy"  by  sol 
prano  and  contralto. 

The  organ  recessional  was  a  selection  front 
"Aida"  bv  Verdi. 


and  spent  the  first  nine  or  ten  years  of  her 
life  there.  All  of  the  papers  gave  spreads  to 
stories  with  Hollywood  date  lines,  and  it 
helped  business  at  a  time  when  St.  Louis 
needed  every  business  help.  Ever  put  in  a 
nice,  sunny  June  day  in  St.  Louis?  Then 
you  know  what  we  mean. 


Bannered  Jax 

Among  his  other  stunts  for  Old  Hom| 
Week,  including  street  car  dash  signs  ani 
spare  tire  cards,  Guy  Kenimer,  of  the  Arcadl 
Theatre,  Jacksonville,  used  banners  aero* 
the  streets  reading  "This  is  Old  Home  Week.' 


•V—  1  *  I  -  «OW  SHOWING 

9*rfc  thai-ley's 


1 


A  Producers'  Distributing  Release  _••«,  »  t-t>t?    i  itti  c   pnrif    a  R  If 

AN  EFFECTIVE  DESIGN  FOR  CHARLEYS  AUNT  FROM  THE  CAPITOL  THEATRE,  LITTLE  ROCK.,  AKK.. 
R.  T.  Newton  get,  unusually  good  effect,  on  hi.  front,  though  the  front  it.elf  ha.  little  b*,Ond  ^T^f^  *J£  "^ySlow  or 
color  combination,  on  hi.  di.play.,  but  we  would  like  to  bet  that  the  checkered  effect  (°n         S  b     h    d  «o  o«riook. 
blue  and  white,  probably  the  former.     At  any  rate,  he  offered  an  announcement  that  would  be  hard 


July  4,  1925 


MOVING    PICTURE  WORLD 


41 


Shimon  Contributes 
Qood  Program  Copy 

Louis  C.  Shimon,  of  the  Milwaukee  Thea- 
tre, sends  in  some  capital  card  posters,  which 
unfortunately  will  not  reproduce.  They  are 
the  work  of  Shirby  Youngbeck,  of  the  Art 
Department,  and  are  different,  both  as  to 
form  and  copy. 

He  also  sends  in  a  piece  of  program  copy 
which  other  managers  may  find  interesting 
for  reproduction  or  adaptation.  Here  it  is  : 

Frankly — I  don't  want  to  he  ordinary 
^to  show  pictures  like  everybody  else — 
look  like  everybody  else. 

I  don't  want  to  he  self-conscious. 

When  thousands  of  people  think  of 
motion  picture  entertainment,  1  want  to 
he  nice  to  the  other  theatres,  hut  I  want 
them  to  choose  me. 

I  don't  want  to  show  just  the  ordi- 
nary run  of  pictures. 

Wh en  I  o Iter  a  pi ct u re  p r og  ra  m ,  i t *s 
chuck  full  of  novelties — variety  that's 
It.  Reels  of  good  wholesome  entertain- 
ment. 

I  don't  want  to  he  conspicuous,  hut  I 
love  to  have  people  stop  and  watch  the 
crowds  that  are  waiting*  In  the  lobby. 

I  am  the  Milwaukee  Theatre. 

I  have  personality — a  little  touch  of 
charm — the  pep  of  youth — the  comfort 
of  being  well-to-do. 

I  am  the  companion  of  people  who  can 
choose  their  companions. 

As  I  said — Frankly— I  don't  want  to 
be  ordinary. 

"If  it's  at  the  Milwaukee,  It's  the  best 
show  in  town!" 


Jones  Hustled  Ads 

Raymond  B.  Jones,  of  the  Palace  Thea- 
tre, Dallas,  Texas,  has  been  doing  fine  ex- 
ploitation for  that  house  since  he  moved 
over  from  Atlanta,  but  he  did  better  than 
usual  when  he  put  over  an  eight  page  spe- 
cial section  of  the  Times-Herald  to  mark 
the  fourth  anniversary.  He  made  the  usual 
arrangement  of  so  much  space  for  so  much 
advertising,  and  he  went  out  and  rustled  all 
but  three  of  the  advertisements  in  addition 
to  writing  most  of  the  coov  for  the  reading 
columns,  and  the  paper  was  generous  with 
the  free  space.  It  was  a  nice  working  of  the 
idea,  and  he  deserves  an  especial  pat  on  the 
back  from  Manager  John  J.  Friedl.  Prob- 
ably he  got  it,  for  they  team  up  well. 


Many  Hookups  Are 
Help  in  Nashville 

In  addition  to  the  effective  lobby  shown  on 
this  page,  G.  P.  Banniza,  of  the  Strand  The- 
atre, Nashville,  with  the  assistance  of  W.  R. 
Arnold,  exploiteer,  effected  a  number  of  trade 
tfook-ups  for  Playing  With  Souls. 

One  tied  in  a  candy  store  to  the  idea  that 
nothing  could  be  sweeter  than  Jacqueline 
Logan  and  the  Ocean  Arcade  candies;  the 
second  was  tied  to  a  facial  cream  on  the 
statement  that  the  preservation  of  beauty 
was  one  of  the  themes  of  Playing  With 
Souls,  while  the  third  hooked  a  dress  dis- 
play to  the  costumes  in  the  picture. 

None  of  the  three  was  out  of  the  ordinary, 
but  all  three  windows  helped  much  toward 
a  better  business,  and  getting  even  a  forced 
hook  in  is  better  than  a  display  without  any 
particular  reason  offered. 


Business  Men  Were 

Basis  of  a  Stunt 

Frank  J.  Miller  turned  the  local  business- 
men into  real  money  when  he  staged  a  take- 
a-chance  week,  following  the  usual  lines  and 
making  Excuse  Me  the  picture.  All  of  the 
features  were  shrouded  in  deep  mystery  ex- 
cept the  "Who's  Who"  which  was  widely  ad- 
vertised. Mr.  Miller  had  read  that  the  stunt 
was  a  wow,  but  he  wanted  an  anchor  to 
windward,  and  he  played  up  the  idea  to  the 
limit. 

Fifty  one  business  men  were  shown  in  a 
motion  picture,  back  and  partial  side  view. 
Each  had  a  number  on  his  back,  and  the 
shots  were  shown  one  at  a  time. 

Each  patron  was  provided  with  a  blank 
with  51  spaces  and  cash  prizes  were  offered 
for  the  most  nearly  complete  list  of  iden- 
tifications. The  same  men  were  shown  the 
following  week,  full  face  and  full  identifica- 
tion. Most  persons  came  back  to  see  how 
closely  they  had  followed  the  list.  The  stunt 
was  backed  by  the  merchants  in  a  double 
truck  co-op. 

For  the  take-a-chance  angle  the  front  was 
decorated  with  dice,  cards  and  other  para- 
phernalia of  Lady  Luck,  which  offset  the 
lack  of  poster  billing. 

The  week  was  a  big  success  and  probably 
would  have  gone  over  big  without  the  added 
feature.  Better  save  the  latter  for  snmc  <siVW 
sister. 


This  is  Clever 

When  H.  E.  Long  played  The  Last  Laugh 
at  the  America  Theatre,  Denver,  he  staged 
a  special  showing  for  the  sidewalk  men  at 
the  hotels  and  stores,  asking  them  all  to 
come  in  their  uniforms.  The  invitation  was 
extended  through  the  managers  of  the  stores 
and  hotels,  who  could  see  the  publicity  pos- 
sibilities, and  the  attendance  was  large. 

It  not  only  made  a  good  story,  with  a  cut  I 
but  the  hotel  men  were  able  to  tell  patrons1 
where  "the  best  show  in  town"  was.  Tlieyf 
were  unanimous. 


1' 


42 


MOVING    PICTURE  WORLD 


July  4,  1925 


Thanked  Patrons 

For  Thief  Crowds 

Fred  S.  Meyer,  of  t he  Palace  theatre,  Ham- 
ilton, Ohio,  has  found  another  new  one.  Very 
often  the  second  day  of  a  big  run  is  marked 

Thank  You! 


As  a  rule,  pictures  are 
advertised  before  they 
come  to  town,  not 
AFTER  they  depart 
from  our  midst. 

We  feel,  however,  riiat 
there  is  no  rule  without 
exception ;  your  patron- 
age, reception  and  ap- 
preciation given  to 
Daug'.'as  Fairbanks' 

"The  Thief  of 
Bagdad" 

calls  for  grateful  ac- 
knowledgement, and  we 
wish  to  take  this  oppor- 
tunity of  saying 

THANK  YOU! 


A  United  Artists  Release. 

MR.  MEYER'S  THANKS 

by  some  special  advertisement  either  calling 
attention  to  the  large  attendance  or  apolo- 
gizing for  lack  of  space  for  all. 

This  one  is  different.  This  single  seventy- 
five  liner  was  run  the  day  after  the  run 
was  ended. 


Xational  Release 

A  DOUBLE  FACED  CURB  SIGN  FOR  THIEF  IN  PARADISE 
This  was  made  by  G.  M.  Pedley,  of  the  Empress  Theatre,  Owensboro,  Ky.  A  three  sheet 
cutout  was  pasted  on  the  street  side  while  the  left  hand  cut  shows  the  lettering  on  the 
sidewalk  face.     Where  this  can  be  worked,  the  curb  sign  saves  lobby  space. 


After  seeing  some  of  the  best  bets  of  the 
year  flop  while  some  less  deserving  do  the 
business,  we  imagine  that  Fred  was  moved 
to  gratitude.  In  any  event  it  clinches  in  the 
mind  of  the  reader  the  fact  that  Palace 
has  a  wonderful  show,  and  that's  worth 
more  than  the  space  cost,  and  will  not  only 
make  for  good  will  but  help  sell  the  next 
big  one. 


White  Has  Moved 

Oscar  White,  who  has  been  holding  down 
the  Rex  Theatre,  Sumter,  S.  C,  very  suc- 
cessfully, has  been  moved  over  to  the  Liberty 
Theatre.  Greenwood,  in  the  same  state,  and 
has  started  in  to  show  the  folks.  "Watch 
this  space." 


A  Metro-Goldwyn  Release 

HOW  NICHOLAS  USED  THE  24  ON  THE  WIFE  OF  THE  CENTAUR 
Sunk  to  the  floor  level  this  made  a  bigger  flash  at  the  Paris  Theatre,  Durham,  N.  C, 
than  had  it  been  skied.    The  stunt  was  worked  by  Don  Nichols,  who  planned  the  metal 
paneled  banner  that  shows  just  above  the  box  office.     See  the  story. 


Makes  His  Banner 
on  Tin  Foundation 

Most  24-sheets  are  now  planned  with  espe- 
cial reference  to  their  use  as  cutout  material 
and  even  the  smaller  houses,  which  do  not 
post  such  large  stands  find  them  useful  as 
lobby  material,  which  increases  the  sales. 

Don  Nicholas,  of  the  Durham  Amusement 
Co.,  Durham,  N.  C,  used  a  cutout  on  The 
Wife  of  the  Centaur,  but  instead  of  placing 
it  on  his  marquise,  he  put  it  on  the  floor, 
where  it  got  many  times  the  attention.  The 
side  pieces  shown  in  the  cut  are  made  from 
the  three  sheets,  one  of  which  repeats  the 
figure. 

Mr.  Nicholas  writes  that  his  lobby  is  illu- 
minated by  spots  shot  from  across  the  street, 
making  possible  effects  not  obtainable  at 
close  range.  The  only  cost  is  for  the  cur- 
rent and  a  weekly  pass  to  the  woman  who 
owns  the  tea  shop.  The  shooting  is  done 
over  the  heads  of  the  crowd  to  the  top  of  the 
lobby. 

Just  above  the  box  office  he  has  a  per- 
manent shadow  box  for  his  banner.  The  lat- 
ter is  painted  on  tin,  and  Mr.  Nicholas  writes 
that  it  gives  much  better  service  than  wood 
or  pasteboard.  It  slides  in  and  out  of  a  groove 
at  the  rear  and  can  be  taken  out  and  re- 
painted with  a  minimum  of  work.  As.it  is 
done  in  water  colors,  it  takes  but  a  moment 
to  wash  up  the  sign  and  recoat  with  a  dif- 
ferent color.  He  has  tried  all  sorts  of  fabrics, 
but  says  that  once  you  use  tin  you  never 
will  be  content  with  the  usual  material. 

In  spite  of  the  larger  first  cost,  we  think 
that  zinc  should  be  preferable,  since  it  will 
not  rust.  If  finances  permit  it  would  be  a 
good  scheme  to  have  several  backs,  oil 
painted  in  different  colors  on  which  the 
water  color  lettering  and  design  can  be  made 
with  less  danger  of  running. 


My  4,  1925  MOVING    PICTURE    WORLD  43 


n  criterion  n 


A  paramount  Release 

A  PICTURE  OF  SANS  GENE'S  CHECKERED  CAREER 
This  was  the  lobby  front  of  the  Criterion  Theatre,  Oklahoma  City,  designed  by  Pat 
McGee.      Tri-colored   bunting   under   the  awning   was  a  fine   touch   of  color.  The 
design  is  simple  but  rich  and  effective  and  gave  real  dignity  to  the  run. 


Library  and  Paper 
Helped  Lost  World 

I  In  addition  to  their  own  substantial  cam- 
paign on  The  Lost  World,  at  the  Roosevelt 
Theatre,  Chicago,  Balaban  and  Katz  received 
liaterial  aid  from  the  Public  Library  and 
Ihe  Daily  News. 

I  The  paper  had  serialized  the  novel  about 
Iwelve  years  ago  and  republished  this  serial- 
isation, with  the  original  cuts.  Hal!  a  million 
Jeprints  of  the  first  instalment  were  dis- 
tributed to  non-readers  through  the  Balaban 
Ind  Katz  houses  and  the  news  stands.  The 
•aper  also  used  560  special  24-sheets  and  1,600 
Ihrees,  pasted  its  delivery  wagons  and  gave 
Jront  page  mention  to  the  story. 

In  return  the  theatre  used  slides  to  urge 
Its  patrons  to  read  the  story  before  the  pic- 
lure  came. 

I  A  week  before  the  opening  the  paper  gave 
|he  Roosevelt  175  24-sheet  boards  on  which 
Ivas  posted  paper  different  from  that  earlier 
lised  in  the  News. 

I  The  street  cars  and  elevated  roads  gave  free 
Ipace  to  the  Public  Library,  and  all  of  this 
Ivas  turned  over  to  The  Lost  World,  in  addi- 
lion  to  which  the  Library  used  stuffers  in  all 
fcooks  handed  over  the  counter. 
I  A  drawing  contest  was  laid  off  to  the  Chi- 
cago Journal  and  an  essay  contest  was  given 
Ihe  Post,  while  the  cadet  battalions  of  the 
liigh  schools  shot  for  ticket  prizes,  the  tar- 
fcet  being  an  outlined  dinosaur. 
I  The  crowds  necessitated  the  early  opening 
|if  the  house,  which  ran  from  nine  in  the 
Inorning  until  after  midnight. 


Number  One 

Vinton  Sholl,  of  the  Empire  Theatre,  San 
Antonio,  is  the  first  to  report  a  Bathing 
Beauty  show  for  1925.  He  worked  one  in 
conjunction  with  The  Night  Club,  and  the 
prettiest  of  the  six  girls  who  modeled  suits 
from  the  local  store  was  sent  to  Galveston, 
for  the  annual  review  at  which  the  Atlantic 
Citv  contestant  is  selected. 


Qot  One  Return  on 
2,100  Mailing  List 

In  a  recent  check-up  on  his  mailing  list  of 
about  2,700  names,  Don  Nickols,  of  the  Dur- 
ham, (N.  C.)  Amusement  Company  received 
only  one  return;  a  capital  showing.  Mr. 
Nichols  knows  that  the  letter  that  never 
comes  costs  the  house  money  and  brings  no 
return,  so  he  is  particular  to  keep  his  list  up 
to  the  moment. 

The  mailer  was  for  Charley's  Aunt  and 
warned  hysterical  persons  to  stay  away,  end- 
ing with  "Funny?  Why  man,  that  word  is 
as  weak  as  prohibition  beer  when  you  use 
it  to  try  to  describe  this  picture.  It's  nothing 
short  of  an  hysterical  spasm.  Before  it's  half 
over  you'll  be  gasping  for  breath  and  wish- 
ing you  could  get  a  minute  to  catch  up  with 
the  laughs.  It  gave  the  Durham  public  the 
suggestion  that  Charley's  Aunt  was  worth 
seeing. 

On  the  side  he  hooked  a  local  candy  store 
to  a  display  of  nuts;  all  sorts  of  nuts,  with 
Brazil  nuts  featured,  and  a  nut,  neatlv  en- 
veloped, was  given  each  patron  the  previous 
week.  The  store  supplied  the  nuts  in  re- 
turn for  the  window  display  idea,  and  did 
not  even  ask  for  a  credit  line  on  the  en- 
velope. 

And  for  a  final  kicker  Mr.  Nicholas  pasted 
a  24-sheet  upside  down  and  about  half  the 
residents  rushed  to  tell  him  of  the  billposter's 
error.  It  was  the  first  time  he  had  ever 
worked  it,  and  it  had  the  town  all  looking 
for  a  four  letter  word  meaning  excited.  Even 
the  newspaper  gave  a  reader. 

The  natural  result  was  an  unusual  busi- 


Guy  O.  Kenimer,  of  the  Arcade  Theatre, 
Jacksonville,  got  them  in  the  first  of  the  hot 
weather  with  a  series  of  "Four  Perfect  Pro- 
gram Weeks,"  of  which  Sans  Gene  was  the 
first. 

The  quartet  was  so  strongly  advertised 
that  merchants  were  unusually  willing  to  give 
their  windows  for  hooks. 


Hooked  It  In 

There  is  not  much  connection  between 
Mothers'  Day  and  Any  Woman,  but  George 
E.  Brown  did  the  best  he  could  to  link  them 
by  announcing  that  "any  woman"  who  also 
was  a  mother  over  fifty  years  of  age  could 
see  the  picture  the  day  following. 


Cooled  'Em  Off 

John  Hannon,  who  is  the  new  manager  of 
he  Rex  Theatre,  Sumter,  S.  C,  tied  up  with 
he  handlers  of  a  new  ice  cream  lollipop  and 
innounced  that  on  a  certain  afternoon  each 
>erson  buying  a  ticket  to  The  Lighthouse 
Jy  the  Sea  would  be  given  one  free  be- 
ween  the  hours  of  three  and  four.  All  it 
id  was  stop  traffic  for  an  hour  and  a  quar- 
:r  and  sell  all  the  seats  the  house  had. 
Keep  your  eye  peeled  for  people  with  nov- 
lties  in  eats  and  drinks.    It's  found  money. 


A  United  Artists  Release 

ONE  HALF  OF  A  FLOAT  FROM  MUSKOGEE  O  NTHE  THIEF 
OIlie  Brownlee,  of  the  Palace  Theatre,  Muskogee,  Okla.,  put  this  out  for  The  Thief 
of  Bagdad.     It  was  so  large  that  you  could  not  see  the  motive  power,  which  was  a 
large  truck.     It  helped  convince  the  towners  that  something  really  good  was  coming. 


44 


MOVING    PICTURE  WORLD 


July  4.  1925 


A  First  National  Release 

AN  EFFECTIVE  USE  OF  LAMPS  ON  A  LOBBY  SIGN 
Frank  Steffy,  of  the  Coliseum  Theatre,  Seattle,  wires  his  banners  for  small  bulbs 
and  makes  his  announcements  much  more  attractive.     This  display  on   If  I  Marry 
Again  is  "sponge"  work,  which  gives  a  soft  blending  of  the  background  color. 


Knives  Were  Tacks 
for  Spaniard  Bills 

To  say  that  George  E.  Brown,  of  the  Im- 
perial Theatre,  Charlotte,  N.  C,  stuck  up  his 
bills  for  The  Spaniard  is  entirely  correct. 

He  used  100  heralds  in  the  business  dis- 
trict and  each  was  held  in  place  by  a  knife 
thrust  into  the  wood. 

The  bills  did  not  stay  up  beyond  the  first 
day  for  a  lot  of  people  liked  the  knives.  But 
Brown  got  enough  out  of  the  first  day  to  get 
his  money  back,  as  the  knives  cost  only  nine 
cents  each. 

Getting  Radio  Fans 

Brown  worked  another  new  one.  He 
adapted  the  name  idea  to  the  radio  broad- 
cast from  a  local  station.  Persons  listening 
in  and  hearing  their  names  mentioned  by  the 
announcer  could  claim  single  tickets  at  the 
box  office.  Naturally  the  announcer  had  to 
brag  up  the  show  a  lot,  which  alone  was 
worth  the  six  admissions,  and  each  of  the 
six  tickets  were  accompanied  by  one  or  more 
paid  admissions. 

The  names  can  be  taken  from  the  tele- 
phone book,  local  directory,  mailing  list  or 
any  other  source.  It's  a  whale  the  first  time 
and  a  good  regular  stunt  as  well. 

With  the  single  exception  of  Sans  Gene 
this  pair  of  ideas  gave  George  the  best  busi- 
ness he  has  had  since  the  weather  warmed  up. 


Made  Junk  Wagons 
His  Ragman  Prams 

It  cost  Charlie  Morrison,  of  the  Imperial 
Theatre,  Jacksonville,  only  a  few  passes  to 
get  Ragman  banners  on  the  collection 
wagons  of  the  leading  junk  dealers,  and  for 
a  week  they  went  about  town  telling  of  the 
coming  of  the  Coogan  picture. 

The  advantage  of  a  junk  wagon  over  the 
usual  auto  perambulator  is  that  it  runs  more 
slowly  and  the  matter  can  more  easily  be 
read. 

Morrison  also  fished  the  old  clothes  stunt 
out  of  the  discard  and  put  it  to  work  again. 
Children  were  admitted  to  a  matinee  on  pres- 
entation of  a  bundle  of  junk,  and  the  lobby 
was  piled  high.  Then  Morrison  placarded 
the  pile  with  a  card  to  the  effect  that  this 
material  was  to  be  given  the  Salvation  Army 
and  later  exhibited  in  the  lobby  an  appre- 
ciative letter  from  their  captain. 

He  got  a  nice  hot  weather  business  with 
a  small  cash  outlay. 


Painted  Sidewalks 
for  Mme.  Sans  Qene 

Naturally  Mme.  Sans  Gene  might  be  ex- 
pected to  go  over  in  Montreal,  with  its  large 
French  population,  but  Harry  S.  Dahn,  of  the 
Capitol  Theatre,  believed  in  helping  a  good 
thing  to  be  better. 

He  got  after  the  French  newspapers  for 
about  five  and  a  half  pages  of  publicity, 
ranging  from  small  readers  to  two  column 
stories  and  about  every  cut  he  could  get  hold 
of. 

A  special  French  Night  was  appointed  for 
the  Monday  after  the  opening,  when  the 
French  Consul  General  and  the  aristocracy 
were  all  present,  much  as  at  the  five  dollar 
performance  in  New  York. 

The  guard  boxes,  similar  to  those  used  for 
the  New  York  run,  were  in  use,  and  two 
former  service  men  in  French  uniforms 
were  stationed  as  sentries.  Instead  of  the 
red  carpet  that  was  one  of  the  features  of  ! 
the  New  York  run,  the  sidewalk  was  painted 
in  strips  of  red,  white  and  blue  water  color.; 

For  a  prologue  the  Robespierre  overture 
was  used.  When  the  Marseillaise  was  reached, 
the  lights  were  dimmed  and  the  patriotic 
music  was  punctuated  by  cannon  shot.  When 
the  lights  went  on  at  the  finish  they  re- 
vealed a  well-staged  battle  tableau. 

The  combined  stunts  put  the  picture  over 
to  two  full  weeks  with  capacity  at  almost 
every  performance. 


Tagged  Ushers 

Eddie  Collins  not  only  used  the  street  car 
hook-up  on  Excuse  Me,  but  he  tagged  his 
ushers  at  the  Queen  Theatre,  Galveston 
Texas,  a  week  ahead  of  the  showing.  Each 
of  the  boys  wore  a  tag  on  his  back  with 
the  legend  and  was  instructed  to  be  demons 
strativcly  polite  to  carry  out  the  Courtesy 
Week  idea. 

The  street  car  hook-up,  in  case  you  ha. 
forgotten,  is  to  give  a  period  pass  to  the 
street  car  conductor  who  is  the  subject  or 
the  most  appreciative  letter  during  a  given 
period.  The  newspapers  play  up  the  idea 
as  a  local  story  and  the  traction  company 
likes  it  because  it  gives  emphasis  to  the  idea 
that  conductors  can  be  courteous. 


An  Author,  Too 

Frank  Holland,  manager  of  the  Victory 
Theatre,  Evansville,  Ind.,  is  a  member  of 
the  local  Rotary  Club,  and  when  the  club 
recently  decided  to  make  a  local  production 
for  the  benefit  of'  the  treasury,  it  was  Hol- 
land who  framed  the  presentation  and  put  it 
on. 

Naturally  everyone  in  town  was  interested 
in  the  venture,  and  it  brought  no  little  good- 
will to  the  manager  and  the  house.  Stunts 
like  this  are  worth  a  great  deal  to  a  thea- 
tre. It  has  an  effect  that  lasts  long  beyond 
the  showing— if  it's  a  good  show,  and  this 
me  was. 


A  Paramount  Release 

A  NICE  USE  OF  THE  MODELS  FROM  DRESSMAKER  OF  PARIS 
This  was  planned  by  Ralph  Noble,  of  the  Palace  Theatre,  McAle.ter,  Okla.,  for  a  dry 
goods  store.    He  did  not  make  the  error  of  fighting  them  with  made  up  costumes,  but 
merely  displayed  fabrics  which  could  be  made  into  similar  dresses. 


July  4,  1925 


M 0 r I N C    PICTURE  WORLD 


45 


Don  Nichols  Uses 
Odd  Shaped  Space 

Don  Nicholas,  of  the  Durham,  (N.  C.) 
Amusement  Company,  sends  in  some  of  his 
small  spaces  with  the  remark  that  while  some 
of  them  are  a  bit  old  they  may  interest 
through  their  size.  They  form  an  interesting 
set,  for  they  all  are  small  and  most  of  them 
are  all  type.  In  one  example  we  think  that 
he  tries  to  get  over  too  much.      This  is 


Zane  Greys' 
Wanderer  of 
the  Wasteland 

With 

Jack  Holt 
Noah  Berry 


PARIS 


v 


\ 


Captain  Blood 

n 

Coming 


Boys  and  Girls 

9:30  A.  M. 

Matinee 

Oane  Comdey 

Review 
and 
Chronical*  of 

America 


A  Paramount  Release 

TELLING  TOO  MUCH 

land,  a  special  children's  matinee  and  an  un- 
derline all  in  two  twos.  The  result  is  that 
he  has  no  room  for  a  proper  display  of  his 
main  title.  The  dumb  bell  shape  is  a  good 
one  and  had  the  title  been  run  straight 
across,  with  smaller  type  in  the  four  corners, 
this  would  have  made  a  very  good  display, 
with  room  for  the  special  matinee  in  the  jog 
at  the  bottom.  This  would  have  cut  out  the 
underline,  but  would  have  given  a  better 
return  on  the  investment.  A  straight  across 
line  could  have  been  used  for  the  under- 
line, were  it  regarded  as  essential.  As  the 
space  stands  the  title  is  too  small  to  be  im- 
pressive, though  type  of  this  size  might  have 
carried  in  a  single  column  measure.  Better 
work  is  •done  on  North  of  36,  in  which  the 


Emerson  Hou<rh'» 


"NORTH  OF  36" 


Paramount';  Big  Companion  Pic- 
ture to  "The  Covered  Wagon" 
By  the  Same  Author.  Emerson 
Hough. 


PARIS 

3  DAYS 

MON.Tt'ES.-WED. 


Ernest  Torrence  and  Lois  Wilson 
Jack  Holt  and  Noah  Beery 
NOTE — "It  is,  to  my  mind  a  better  picture  than  the  "Covered 
Wagon"  and  the  same  wonderful  cast."— Manager. 


A  Paramount  Release 

AN  ODD  DESIGN 

house  signature  is  set  in  the  centre  of  the 
space,  or  nearly  so.  This  differs  from  any 
advertisement  we  have  printed,  and  for  a 
change  it  works  nicely.  It  isolates  the 
various  portions  of  the  appeal  without  sep- 
arating them,  and  the  three-point  rule  has 
almost  the  value  of  a  cut.  The  last  line  is 
in  the  nature  of  a  personal  endorsement, 
since  he  announces  that  he  believes  that  it 
will  please  as  well  as  The  Covered  Wagon. 
In  the  third  example  we  have  the  panel  with- 
in a  panel,  but  in  this  instance  the  design 
is  made  -more  striking  through  slanting  the 
sides  to  meet  a  narrower  piece  of  rule  work 
at  the  top.  This  is  more  effective  than  the 
right  angled  panel,  because  any  departure 
from  the  usual  gains  attention.  In  theory 
the  circle  is  the  best  attention-getter,  be- 


cause the  circle  is  most  remote  from  the 
square  or  oblong,  but  in  practice  there  are 
many  other  effective  designs.  As  this  space 
sets  in  the  paper  the  slope  will  be  further 
accentuated  because  of  the  solid  masses  on 


PARIS 


Last 

Showing 
Today 

POLA  NEGRI 

—IN- 


"Lilly  of  the  Dust" 

NOTE — Thin  Intone  of  the  flrat  South- 
ern ghowlngn. 
Perionallr    We   Thlnlt    It   Her  Best 
Picture. 


A  Paramount  Release 

ANOTHER  ODDITY 

either  side  and  so  get  even  more  attention 
than  does  here.  The  last  example  is  the  only 
one  to  show  a  cut,  a  single  on  He.  This  is  the 
least  effective  of  the  set,  because  the  title  is 
partly  concealed  by  the  stippled  ground  and 
does  not  stand  out.   Moreover  He  takes  more 


TODAY 
AND 
TOMORROW 


NORMA 
SHEARER 


SURE 


EXTRA— EXTRA— EXTRA 

DURHAM'S  gEE 


HERO 


SURE 


A  Metro  Golawyn  Release 

USING  A  CUT 

selling  than  the  average  picture  because  few 
outside  of  the  cities  know  the  title,  and  are 
not  apt  to  connect  it  with  a  remarkably  good 
play.    For  this  reason  we  believe  that  more 


selling  would  have  been  good  here,  even  to 
the  exclusion  of  the  cut,  or  at  least  a  trim 
to  leave  only  the  clown  head,  setting  the 
title  in  type.  The  lower  panel  seems  to  re- 
fer to  a  local  offering.  Probably  the  town 
knows  what  it  is  all  about,  but  it  would  not 
sell  a  traveling  man.  This  takes  four  and  a 
half  inches  double,  more  than  twice  the  aver- 
age display,  and  unless  we  miss  our  guess, 
it  was  the  least  profitable  of  the  lot.  The 
first  three  are  fine  examples  of  small  all-type 
displays.    All  four  are  interesting. 


Musical 


Parading  a  man  in  Spanish  dress,  who 
strummed  the  guitar  and  sang  was  one  of 
the  ways  C.  B.  Stiff  took  to  put  over  "The 
Spaniard"  at  the  Tivola  theatre,  Chatta- 
nooga. The  only  advertisement  was  a  small 
card  on  the  man's  back,  but  everyone  turned 
to  look,  so  it  got  over. 


This  Double  Truck 
Qood  for  The  Hawk 

This  double  truck  for  The  Sea  Hawk  comes 
from  Sydney,  marking  the  Australian  open- 
ing. Evidently  the  Australian  papers  will  not 
lift  the  bars  of  their  chases  to  permit  a  two 
page  cut  to  be  used,  or  perhaps  it  is  not 
possible  to  plate  a  double.  At  any  rate  the 
drawing  is  cut  to  make  the  jump,  though 
this  effect  is  less  noticeable  in  the  original; 
where  you  expect  it,  than  in  the  reduction, 
where  the  white  space  is  emphasized.  These 
drawings  are  all  wash,  and  specially  made, 
which  assures  good  reproduction.  Wash  draw- 
ings, of  the  right  sort,  are  expensive  here, 
but  Australia  makes  frequent  use  of  them 
in  launching  important  productions,  and  the 
resultant  pages  are  well  worth  while.  The 
copy  is  written  with  great  care,  and  the 
quality  of  the  appeal  is  strong.  This  was 
put  on  as  a  full  entertainment  with  an  elab- 
orate prologue,  the  latter  being  sold  in  the 
special  panel  to  the  extreme  left.  Evidently 
there  was  also  a  morning  show,  without  the 
prologue,  in  addition  to  the  matinee  and 
night  performances.  Of  course  the  run  is 
history  now  and  the  results  prove  that  the 
investment  in  extra  publicity  were  well  worth 


A  First  National  Release 

THE  OPENING  DOUBLE  PAGE  OF  THE  SEA  HAWK  IN  AUS  TRALIA 


46 


MOVING    PICTURE  WORLD 


July  4,  1925 


while.  It  must  be  remembered,  too,  that 
in  a  sense  this  double  truck  sold  the  pic- 
ture to  all  of  Australasia.  It  was  not  merely  the 
advertisement  of  the  local  showing,  but  an 
appeal  to  showmen  everywhere.  Even  at 
that  it  is  a  notable  display,  for  sfze,  convic- 
tion and  elegance. 

Sells  a  Producer 

Instead  of  Title 

Figuring  that  Griffith's  name  was  worth 
more  money  at  the  box  office  than  a  title, 
A.  J.  McGinness,  of  the  Kings  and  Rivoli 
theatres,  St.  Louis,  worked  out  this  neat  let- 
tering for  Isn't  Life  Wonderful.    This  has 


A   United  Artists'  Release 

SELLING  THE  PRODUCER 

been  done  very  artistically  and  is  one  in- 
stance where  hand  lettering  is  much  superior 
to  type.  We  think  that  design  got  the  eye 
better  than  any  possible  use  of  cut  and  there 
is  a  positive  selling  value  in  the  Griffith 
name.  We  do  not  always  like  the  Kings- 
Rivoli  spaces,  for  the  artist  works  overtime, 
but  this  is  exceptionally  well  done. 

Reduces  a  Cut  for 

a  Better  Display 

M.  W.  Larmour,  of  the  National  Theatre, 
Graham,  Texas,  sends  in  his  display  on  The 
Narrow  Street  with  the  plan  book  mat  from 
which  it  was  made.  The  original  is  a  two 
nines,  the  National  ad  is  a  two  sevens,  and 
I  Mr.  Larmour  not  only  saves  four  inches  of 
'  space  but  we  think  that  he  has  produced  a 
more  inviting  display.  The  main  idea,  how- 
ever, was  not  so  much  to  save  space  as  to 
get  a  place  for  a  kicker  line  at  the  top  of 
the  space.  Mr.  Larmour  knew  that  he  would 
have  to  raise  his  voice  to  get  attention,  and 
he  wanted  that  "it's  a  howl"  where  the  War- 
ner trade  mark  runs  in  the  original.  He 
knew,  too,  that  the  illustration  would  look 


better  to  his  readers  if  set  at  the  top,  and 
would  have  a  more  immediate  interest,  so  he 
sawed  the  cut  apart,  on  a  slant  at  the  bot- 
tom, matched  it  in  with  the  title  and  got 
what  we  regard  as  a  more  attractive  space 
than  the  original.  There  is  a  much  better 
display  for  the  reading  matter.  It  is  set  in 
straight  Roman  instead  of  full  face,  gets  a 
larger  letter  and  is  easier  to  read,  and  yet 
the  net  space  is  shorter  than  the  original  be- 
cause a  lot  of  excess  illustration  has  been 
cut  away.  It  does  not  always  pay  to  slice 
the  mat,  but  very  often  a  manager  can  get 
a  mort  practical  result  than  he  would  obtain 
from  the  original  layout.  The  staff  artists  do 
not  always  turn  out  good  advertising.  They 
seem  more  concerned  with  pretty  looking 
spaces  than  good  sellers,  but  you  almost  al- 
ways can  work  it  over  into  a  sensible  and 
practical  seller  if  you  will  set  down  and  think 
instead  of  just  cussing  around.  Mr.  Lar- 
mour cannot  afford  a  house  artist,  but  he 
does  not  need  one,  for  he  has  good  taste 
himself  and  fine  co-operation  from  his 
pr  nter;  in  which  he  is  very  fortunate. 

Another  Qood  Idea 
From  the  Beacham 

A  poor  advertisement  from  the  Beacham 
Theatre,  Orlando,  Fla.,  would  be  more  of  a 
novelty  than  a  good  one,  for  Frank  H.  Burns 
has  trained  the  compositors  to  help  him  real- 
ize his  white  space  ideas,  so  he  gets  large 
values  from  small  space  investments.  This 
is  only  a  three  sevens,  but  it  looks  more 


because  the  blank  border  and  the  open  com- 
position both  serve  to  give  the  suggestion  of 
a  larger  space.  The  lettering  is  very  prob- 
ably taken  from  the  press  book,  as  we  be- 


Gloria  $wanson 


A  t'aramouyit  Release 

SELLING  GLORIA 

lieve  that  he  has  no  house  artist,  but  it  fits 
as  though  it  had  been  specially  drawn  for 
the  space,  and  gives  a  suggestion  of  elegance 
which  is  highly  desirable  in  advancing  this 
unusual  picture.  The  right  hand  panel  an- 
nounces the  soloist  and  paves  the  way  for  the 
following  attraction,  as  the  singer  is  using  the 
plugger  song  for  Sally,  which  was  largely  ad- 
vertised on  the  question  of  "I  wonder  what's 
become  of  Sally." 


'howl 


MON.-TUES^  APRIL  M 


Out  of  a  blinding 
storm  and  into  his 
bachelor  quarters  in 
a  quaint  little  i 
row  street — and  in- 
to his  quiet  life — 
she  stumbled  —  this 
beautiful  girl  of 
mystery! 

From  that  time  on 
things  of  which  he 
had  never  dared  to 
dream  began  to 
happen. 

No  more  interest- 
ing talc  of  love  and 
adventure  has  been 
written  in  years. 


Dellciousiy 
Humorous 
lutriguingly 
Mysterious 
Appeal  ingly 
"Romantic 


r\oma 


DOROTHY 
DEVORE 
orfMATT  MOORE 


Monday  and  Tuesday,  April  6-7 


_  **■ 
DHicionsly 
Humorous 
Intriguingly 
Mysterious 
Appeali  ngly 
Romantic 


DOROTHY 
DEVORE 
^MATT  MOORE 


A  Warner  Brothers  Release 

CHOPPING  A  PLAN  BOOK  MAT  TO  GE  T  A  BETTER  EFFECT 


Newest  Reviews  and  Com  menTs 


"HowBaxterButtedln" 

Matt   Moore  and   Dorothy   Devore   in  Jolly 
Warner    Brothers  Farce 
Comedy 
Reviewed  by  Sumner  Smith 

The  whole  footage  of  "How  Baxter  But- 
ted In,"  a  Warner  Brothers  picture  adapted 
by  Owen  Davis  from  Harold  Titus'  novel, 
"Stuff  of  Heroes,"  is  given  up  to  angling  for 
laughter.  William  Beaudine,  the  director,  is 
well  known  by  reason  of  previous  comedy 
successes  and  in  this  instance  he  again  has 
turned  out  a  picture  that  should  please  all 
but  sour-visaged  people.  It  deftly  combines 
humor  and  pathos  and  is  generally  amusing 
throughout. 

Matt  Moore  and  Dorothy  Devore  easily 
lead  the  field  in  arousing  laughs.  Moore  has 
an  excellent  part,  that  of  a  bashful  clerk 
burdened  with  responsibilities  and  in  love 
with  a  most  competent  little  stenographer, 
and  Miss  Devore  is  about  as  good  a  foil  as 
could  have  been  found  for  him.  More  com- 
edy is  contributed  by  Otis  Harlan,  and  Ward 
Crane  is  well  cast  as  Moore's  shrewd  and 
crooked  boss  in  the  business  office  of  a 
newspaper. 

A  lot  of  comedy  is  extracted  out  of  each 
situation,  thanks  to  the  capable  work  of 
Moore  and  Miss  Devore  and  the  direction 
of  Beaudine.  The  director  has  used  a  dog 
and  eight  spotted  puppies  as  foils  for  a  lot 
of  fun  with  two  children,  Turner  Savage  and 
Virginia  Marshall. 

There  are  some  five  or  six  flash-backs  in 
the  picture.  Ordinarily  so  many  of  these 
would  tend  to  slow  up  the  action,  but  Beau- 
dine has  managed  to  make  each  one  earn  its 
right  to  inclusion  without  checking  the  story. 

This  picture  is  filled  with  familiar  gags 
and  they  are  well  handled.  Some  corking 
comedy  and  gags  are  wound  around  a  ban- 
quet given  a  police  department  hero.  It  is 
unfortunate  that  the  actor  playing  this  role 
is  not  given  credit,  for  he  is  uproariously 
pinny.  Called  upon  for  a  speech,  all  he  can 
say  is,  "I  seen  my  duty  and  I  done  it."  His 
facial  expressions  are  marvels. 

Cast 

Denial.    Dyer  D°*0t*y„  "T"" 

Henry  Baxter  »•»"  M,,ore 

Walter  Higgina  Ward  Crane 

H.  s.  Fnlk  Wilfred  I.uca* 

Km,,.,    Baxter  Giea*"n 

Jimmy   Baxter  Turner  Savage 

Mar,   Baxter  Virginia  Marshal 

*r-  m,s  sss 

From  Harold  Titus'  novel.  "Sruffl  of  Heroes." 
Adapted  by  Owen  Davis. 
Directed  by  William  Beaudine. 
Photography  not  credited. 
Length,  ((.:«>^  feet. 
Story 

Henrv  Baxter  is  bashful  and  fails  to  get 
ahead  in  the  world  because  people  do  not 
understand  him.  That  is,  all  but  Beu  ah 
Dyer  whom  he  loves  blindly.  His  hard  luck 
increases  when  a  widowed  sister-in-law  and 
her  two  children  descend  upon  him.  rie 
works  days  at  the  office  and  nights  doing 
clerical  work  for  a  druggist  until  his  health 


am 

EDITED  BY  CHARLES  S.  SEWELL 

Features  Reviewed 
In  This  Issue 

After  Business  Hours  (Columbia) 
Beauty  and  the  Bad  Man  (Prod.) 

Dist.  Corp.) 
How  Baxter  Butted  In  (Warner) 
Human  Tornado,  The  (F.  B.  O.) 
Light  of   Western   Stars  (Para- 
mount) 
Lost — A  Wife  (Paramount) 
Making  of  O'Malley,  The  (First 

National) 
Man  of  Iron,  The  (Chadlwick) 
Smooth  As  Satin  (F.  B.  O.) 


fails  him.  Walter  Higgins,  his  office  boss, 
has  stolen  Henry's  idea  of  boosting  news- 
paper circulation  by  giving  valor  banquets 
to  heroes.  When  Henry  recovers  from  his 
illness  he  is  invited  to  attend  one  and  finds 
that  his  struggles  are  appreciated  as  real 
heroism.  His  home  takes  fire,  and  spurred 
on  by  a  desire  to  be  the  other  sort  of  hero, 
Henry  thrusts  aside  the  firemen  and  rescues 
the  children  himself. 


"Smooth  As  Satin 


yy 


Stage    Play    Furnishes    Evelyn    Brent  with 
Best  Vehicle  in  Her  Series  of  Crook 
Films  for  F.  B.  O. 
Reviewed  by  C.  S.  Seweil 

Bayard  Veiller's  play,  "The  Chatterbox," 
adapted  to  the  screen  under  the  title,  "Smooth 
as  Satin,"  serves  as  the  newest  F.  B.  O. 
starring  vehicle  for  Evelyn  Brent  and  gives 
her  the  opportunity  to  again  appear  in  the 
type  of  role  with  which  she  now  seems  defi- 
nitely identified:  that  of  a  girl  crook  who 
ends  up  by  going  straight. 

This  story  differs  from  her  previous  offer- 
ings in  which  she  was  reformed  through  the 
influence  of  some  upright  person  with  whom 
she  came  in  contact,  for  in  this  instance  both 
the  hero  and  heroine  and,  in  fact,  practically 
all  of  the  characters  are  crooks,  with  the 
exception  of  the  detective,  and  it  is  the  piti- 
able plight  of  a  former  safe  cracker  com- 
bined with  the  growing  realization  that  crime 
does  not  mix  with  romance  that  brings  about 
the  regeneration. 

The  plot  lias  been  cleverly  constructed  and 
there  is  a  distinct  surprise  in  the  disclosure 
that   a   nice   old    couple    are   really  clever 


Mr.  Exhibitor:  A«k  at  the  Film  Exchanges 
for  the 


m 

Jhemaiic  Music 

Cue  ^SAeer1 

It's  little  to  »sk  for,  but  it'i  th-  only 
reliable  aid  you  can  give  your  musicians 
to  help  put  'he  ricture  over  


crooks.  This  brings  in  good  comedy  in  the 
situations  where  each  band  of  crooks  await 
the  opportunity  to  outdo  each  other.  The 
action  is  fast  and  snappy  throughout  and 
works  up  to  a  good  thrill  in  which  the  girl 
races  to  the  pier,  poses  as  a  detective  and 
gets  back  the  money  from  the  other  crooks ; 
then  races  the  train  on  which  the  hero  is  be- 
ing taken  to  prison.  Just  after  she  catches 
it,  the  train  is  wrecked  by  a  cave-in  in  the 
tunnel.  This  scene  is  effectively  handled 
and  introduces  a  situation  which  clinches  the 
audience's  sympathy  and  brings  about  the 
happy  ending,  for  the  girl  persuades  her  hus- 
band to  rescue  the  detective  who  is  pinned 
under  the  wreckage,  and  in  return  he  is 
given  his  freedom. 

This  type  of  role  seems  to  fit  Evelyn  Brent 
to  perfection;  she  is  attractive,  alert  and 
vivacious  and  admirably  suggests  the  clever 
girl  crook,  and  at  the  same  time  always  re- 
tains your  sympathy.  Bruce  Gordon  gives 
a  good  performance  in  the  opposite  role. 

There  are  points  in*  the  story  that  put 
quite  a  strain  on  the  credulity,  as,  for  in- 
stance, the  ease  with  which  these  expert 
crooks  allow  themselves  to  be  taken  in  by 
the  elderly  couple  and  the  simple  manner  in 
which  the  girl  trails  them  and  gets  back 
her  money ;  but  the  fast  action,  melodra- 
matic climax,  good  comedy  and  cleverness  of 
some  of  the  situations  make  it  a  picture  that 
should  register  well  with  all  who  like  crook 
stories  and  prove  a  good  audience  attrac- 
tion. In  fact,  we  consider  "Smooth  as  Satin" 
to  be  well  up  in  its  class  and  the  best  of 
Miss  Brent's  starring  vehicles. 

Cast 

Gertie  Jones  Evelyn  Brent 

Jimmy  Hartigan  Brnee  Gordon 

Kersey   Fred  Kelsey 

Bill   Manson  Fred  Esmelton 

Mrs.    Manson  Mabel    Van  Bnren 

Henderson   John  Gongh 

Based  on  play,  "The  Chatterbox,"  by  Bayard 
Veiller. 
Directed  by  Ralph  Inee. 
Length.  «04)3  feet. 
Story 

Gertie  Jones,  a  crook  posing  as  a  maid, 
framed  a  stall  to  get  jewelry  from  her  mis- 
tress, but  it  failed  and  she  summoned  Hen- 
derson, a  taxi  driver,  to  help  her.  While 
opening  the  safe  Hartigan,  a  real  crook,  ap- 
pears and  Gertie  makes  a  bargain  to  split 
with  him.  Police  appear  and  Hartigan,  to 
save  Gertie,  lets  himself  be  captured  and  sent 
to  prison.  Gertie  arranges  his  escape  but 
their  car  breaks  down,  and  to  foil  suspicion 
of  a  country  magistrate  they  get  married  in 
name  only.  Returning  to  town  they  remain 
in  hiding  and  make  the  acquaintance  of  an 
elderly  couple  who  are  really  crooks.  A 
sneak  thief  who  tries  to  rob  them  turns  out 
to  have  been  a  celebrated  safe-cracker  and 
they  decide  to  go  straight  and  give  the  old 
couple  $10,000  loot  from  a  robbery  to  invest 
for  them,  only  to  find  out  they  have  been 
gypped.  Kersey,  the  detective,  arrests  Har- 
tigan and  starts  back  to  prison.  Gertie,  pos- 
ing as  a  detective,  trails  the  couple  and  gets 
the  money  and  overtakes  the  train.  There 
is  a  cave-in  in  the  tunnel  and  Kersey  is 
pinned  under  fallen  timber.  Hartigan  is 
about  to  leave  him  to  his  fate  but  Gertie 
insists,  that  he  help  him.  Together  they  get 
him  out  and  he  tells  Hartigan  he  is  free. 


48 


MOVING    PICTURE  WORLD 


July  4,  1925 


The  Making  of 
O'Malley" 


Milton  Sills  Makes  Debut  as  Star  in  Pleasing 
Human    Interest    Story    of  a 
Policeman's  Life 

Reviewed  by  C.  S.  Sewell 

As  the  climax  to  an  enviable  record  of 
success  in  leading  roles  for  a  number  of 
years,  during  which  time  he  has  been 
featured  in  some  of  the  screen's  biggest  hits, 
Milton  Sills  has  at  last  achieved  stardom  in 
the  First  National  production,  "The  Mak- 
ing of  O'Malley,"  based  on  a  story  by  the 
well-known  writer,  Gerald  Beaumont. 

Sills  portrays  the  title  role  in  this  story 
which  deals  with  the  career  of  a  member  of 
the  New  York  police  who  was  a  good  officer 
but  a  little  too  strict  in  his  enforcement  of 
the  law,  and  shows  how  he  was  softened 
and  found  romance  when  he  was  detailed  to 
regulate  traffic  at  a  bad  crossing  used  by 
school  children. 

The  picture  follows  the  general  lines  of 
plots  of  this  type  and  is  filled  with  the  type 
of  situations  that  have  proved  their  audience 
appeal.  Heart  interest,  pathos  and  sympathy 
play  a  large  part  in  its  development,  center- 
ing in  O'Malley's  interest  in  a  little  lame  girl 
who  is  eventually  cured  by  a  surgeon  that 
O'Malley  persuades  to  operate  on  her. 

The  plot  is  melodramatic  and  coincidences 
figure  prominently  as  this  little  girl  proves  to 
be  the  daughter  of  a  man  whom  O'Malley 
has  sent  to  prison  for  bootlegging,  and  the 
sweetheart  of  the  heroine  turns  out  to  be  the 
leader  of  the  bootlegging  gang.  This  situa- 
tion gives  the  hero  a  chance  for  heroic  self- 
sacrifice  as  he  allowed  himself  to  be  dis- 
graced rather  than  have  the  girl  experience 
unenviable  notoriety.  The  repentant  crook, 
however,  exposes  the  leader  and  O'Malley,  of 
course,  wins  the  girl  after  all  and  is  re- 
stored to  his  position  on  the  force. 

Sills  is  congenially  cast  as  the  big  cop  and 
gives  an  excellent  performance,  and  Dorothy 
Mackaill  handles  the  role  of  the  girl  to  en- 
tire satisfaction.  The  remainder  of  the 
characters  are  capably  portrayed,  especially 
that  of  the  little  lame  girl  by  Helen  Row- 
land. 

Lambert  Hillyer  has  given  this  picture  good 
direction.  The  story  is  smoothly  developed 
and  holds  the  interest  and  there  is  some  good 
thrill  stuff  in  the  latter  reels  during  a  raid 
on  the  warehouse.  Sills  and  the  gang  leader 
are  shown  as  swinging  off  of  a  roof  on  one 
rope  and  struggling  in  mid-air.  The  different 
elements  have  been  nicely  balanced,  so  that 
the  story  is  pleasing  and  it  should  prove  a 
good  audience  attraction.  Children  especially 
should  like  this  story  of  the  big  policeman 
who  was  beloved  by  the  school  kids  and  so 
kind  to  the  little  lame  girl. 

Cast 

O'Malley   Milton  sills 

i  ii.  ill,    Thayer  Dorothy  Maekalll 

Margie   Helen  Rowland 

Danny   Warner  Richmond 

Herbert    Browne  Thomas   J.  Cnrrignii 

Captain   Claude  King 

Doctor   Mien  Brander 

Serireaiit   Charles  Graham 

I  I  i  rk   Jack  DeLncey 

Story  by  Gerald  Beaumont. 

Directed  by  Lambert  Hllljcr. 
Length,  749*1  feet. 
Story 

Policeman  Jim  O'Malley  was  recognized  by 
Capt.  Collins  as  being  an  excellent  officer 
except  that  he  was  too  Intolerant  of  minor 
infractions  of  the  law  and  was  continually 
issuing  summons,  so  when  Lucille  Thayer,  a 
school  teacher,  asked  for  a  traffic  cop  to  pro- 


tect a  crossing  near  school,  Captain  detailed 
O'Malley,  believing  the  effect  of  the  children 
would  soften  him.  It  did;  O'Malley  became 
a  favorite  with  the  children  and  arranged 
with  a  surgeon  to  operate  on  Margie,  a 
little  lame  girl.  He  then  discovered  she"  was 
the  daughter  of  Danny,  whom  he  had  sent  to 
prison  for  bootlegging.  O'Malley  finally  lo- 
cated the  headquarters  of  the  bootleggers 
and  in  a  raid  all  were  captured  but  the 
leader,  but  O'Malley  traced  and  got  him. 
When  he  found  out  the  leader  was  Browne, 
supposed  to  be  Lucille's  fiance,  he  let  him 
go  for  her  sake  and  allowed  himself  to  be 
"broken."  However,  it  came  out  all  right, 
for  Danny,  released  from  prison,  exposed 
Browne,  and  O'Malley's  self-sacrifice  was 
made  known.  He  was  restored  and  won  Lu- 
cille in  the  bargain. 


"Lost — A  Wife" 

Menjou   Shines   in   a   Sophisticated  Comedy 
of   Marriage   and   Remarriage   in  a 
Clever  Paramount  Production 

Reviewed   by   Epes   \V.  Sargent 

William  C.  De  Mille  stops  just  short  of 
one  of  the  great  accomplishments  of  his 
career  in  this  play  from  Clare  Kummer's 
stage  version  of  Alfred  Savoir's  "Banco."  As 
it  stands  it  is  a  delightful  entertainment,  but 
it  lacks  an  intangible  something  of  being 
truly  a  great  play.  Just  what  it  is  it  is 
difficult  to  say,  but  there  is  lacking  a  con- 
vincing air  of  sophistication  to  match  the 
play.  Mr.  De  Mille  is  at  his  best  in  stories 
of  charm  and  sincerity,  and  at  times  is  at  a 
loss  in  the  advancement  of  this  fantastic 
plot. 

Adolphe  Menjou  does  a  great  deal  to  get 
the  atmosphere  over,  and  is  delightful  in 
his  suave  playing,  but  he  stands  almost  alone 
in  this.  Greta  Nissen,  a  newcomer,  is  cap- 
itally cast  as  the  young  wife.  She  looks  as 
well  as  she  acts  the  part.  Edgar  Norton 
in  a  character  role  is  a  capital  foil  and  the 
entire  play  is  well  cast,  though  the  burden 
of  the  work  lies  to  these  three,  in  spite  of 
the  fact  that  Robert  Agnew  is  featured  over 
Norton. 

But  if  the  play  falls  short  of  greatness, 
it  does  not  follow  that  it  lacks  appeal.  It 
is  a  thoroughly  delightful  comedy,  just  as  it 
stands,  with  a  somewhat  daring  climax,  so 
handled  as  to  be  without  offense.  The 
scenes  in  which  the  first  husband  spends  his 
wife's  second  bridal  night  in  her  apartment 
is  absolutely  without  suggestiveness.  The 
presentation  keeps  in  mind  only  the  eventual 
aim  and  not  the  situation  of  the  moment. 
Here  Mr.  De  Mille  probably  has  done  better 
than  would  those  who  might  better  have 
handled  some  of  the  other  scenes.  The  play 
will  appeal  chiefly  to  the  better  class  of  pa- 
trons, but  these  will  find  it  highly  diverting, 
and  probablv  few  will  realize  that  more  might 
have  been  done. 

Cast 

Tony   Hamilton  Adolphe  Menjou 

Charlotte   Randolph  Greta  Nissen 

Diek   Robert  Agnew 

Bnron    Dcli<|tih-res  Kilmir  Norton 

George    (Timy's    friend)  Mario  Carillo 

Duke  de  Val  Genaro  Spngnoli 

I. on  iv  (Casino  proprietor)  .  Eugcnin  di  Llgiloro 

Mrs.  R.  W.  Randolph  Henrietta  Floyd 

Baroness   Toby  Claude 

Julie    (Chnrlotte's   maid )  .  .  .  . Mareelle  Corday 
Story   from   Clare  Kummer's  stage  version  of 
Alfred   Savoir's  ''Banco.'' 
Scenario  by   Clara  lleranger. 
Directed  by  Wllllnm  C.  De  Mille. 
Length,  «.4^«  feet. 
Story 

Tony  Hamilton,  with  a  passion  for  gam- 
bling, bets  his  friend  Dick  he  will  marry 
Charlotte  Randolph  in  spite  of  the  fact  that 
she  is  engaged  to  marry  the  Duke  de  Val, 
and  literally  carries  her  off  to  the  altar. 
Spending  the  honeymoon,  Tony  leaves  her 
for  just  one  ten-minute  flirtation  with  "Lady 


Luck."  The  ten-minute  stretches  into  an 
hour  and  Charlotte  sends  word  that  she  will 
not  leave  the  Casino  until  he  stops  gambling. 
Three  days  later  he  wins.  Charlotte  leaves, 
returns  to  her  mother  and  obfalns  a  divorce. 
A  year  later  word  comes  to  Tony  that  she 
is  about  to  wed  an  elderly  Baron,  and  he 
rushes  to  France,  too  late  to  prevent  the 
ceremony.  He  follows  her  home  and  secretes 
himself  in  Charlotte's  room.  She  gets  rid  of 
her  ejderly  spouse  and  Tony  gives  her  five 
minutes  in  which  to  decide  whether  to  elope 
with  him  or  face  an  open  scandal.  She  stops 
the  clock,  unknown  to  him,  and  offers  to  bet 
on  a  poker  hand.  Tony  falls.  It  is  daylight 
before  he  remembers  his  ultimatum.  She 
tells  him  he  has  proved  that  he  prefers  gam- 
bling to  love,  but  he  convinces  her  otherwise 
and  they  take  leave  of  the  Baron  once  more 
to  face  the  divorce  court  and  the  altar. 


The  Human  Tornado  ' 


Fourth    F.   B.   O.   Picture   Starring  Yakima 
Canutt    Is   Typical    Western  with 
Plenty   of  Action 
Reviewed  bj    (  .   s.  x-well 

As  his  fourth  starring  vehicle  in  the  series 
which  is  being  distributed  through  F.  B.  O. 
Yakima  Canutt,  the  rodeo  champion,  is  be- 
ing presented  by  Ben  Wilson  in  "The  Hu- 
man Tornado." 

This  picture  contains  about  all  of  the  usual 
ingredients  of  a  western  worked  into  a  plot 
which  introduces  more  than  the  ordinary 
amount  of  complications ;  however,  they 
dovetail  into  each  other  smoothly,  so  that 
there  is  no  difficulty  in  following  the  thread 
of  the  story.  The  result  is  a  picture  that 
has  plenty  of  action,  melodramatic  plot  and 
counter  plot,  and  should  provide  satisfactory 
entertainment  for  western  fans. 

The  story  involves  a  couple  of  murders,  a 
robbery,  the  inevitable  romance,  the  cheat- 
ing of  the  hero  out  of  his  inheritance,  the 
digging  of  a  buried  treasure  by  the  hero 
under  the  guns  of  the  villain's  gang  and  his 
crafty  escape  after  a  wild  ride  and  jump  into 
a  stream,  and  altogether,  Yakima  is  certainly 
kept  on  the  go  and  proves  to  be  an  ex- 
ceedingly busy  chap. 

The  star  again  proves  his  ability  as  a  fine  i 
horseman  and  fighter,  and  does  some  fine  | 
riding  stunts  and  also  is  very  clever  in  the 
handling  of  a  "gat."  Nancy  Leeds,  an  at- 
tractive girl,  plays  opposite  him,  while  Bert 
Sprotte  is  entirely  satisfactory  as  the  vil- 
lainous half-brother,  and  the  other  roles  are 
capably  handled. 

Ben  Wilson  personally  directed  the  pro- 
duction and  he  has  turned  out  a  picture  that 
makes  up  in  action  and  stunts  for  any  in- 
consistencies and  lack  of  originality  in  the 
story.  Altogether  it  is  one  of  the  best  of 
the  series. 

Cnst 

Marlow  Yakima  Canutt 

Chef.    Marlon  Bert  Sprotte 

Marion    Dnley  Nancy  Leeds 

Peter   Daley  Lafe  McKee 

Tom    Crowley  joe  Rlekson 

Sheriff   Slim  Allen 

Slorv  nnd   scenario  by  CHIT  Hill. 
Directed   by   Ben  Wilson. 
Length.  4.47S  feet. 

Story 

Chet  Marlow  comes  West  to  look  after  his 
mining  interests  and  treats  with  contempt 
his  half-brother  Jim,  a  cowboy,  who  was  dis- 
inherited by  their  father.  Marion  Daley  re-  I 
sents  Chet's  attentions  and  Jim  comes  to  her 
rescue.  Under  the  pretense  of  advancing 
Marion's  father  $100,  Chet  cheats  Daley  out 
of  his  gold  claim.  Jim  becomes  indignant. 
Daley  goes  to  Chet's  office  and  surprises 
Crowley,  a  crook,  and  obtains  a  box  contain- 
ing the  deed  and  a  sum  of  money  and  then 
goes  in  hiding.  Crowley  tires  at  Daley  and 
kills  the  watchman  and  later  kills  the  mail 
carrier  in  attempting  to  obtain  a  letter  ad- 


192 


*  at 

*  H I 
Hilar  f 
lav., 

iiortt 
■!  Ill  | 

si  lii 

«  tfcel 

"(I'll 

Md 

i  tn 

Am 

'i 


fuly  4,  1925 


dressed  to  Marion  by  her  father  telling  where 
he  money  is  buried.    Jim  obtains  the  letter 
ut  is  accused  of  the  robbery  and  murder 
f  the  letter  carrier,  while  Daley  is  charged 
ith  the  murder  of  the  watchman.    Jim  digs 
p   the  money  and  is  chased  by  Crowley's 
ang.    Crowley  is  shot  and  confesses  the  two 
urders.    Daley's  lawyer  secures  proof  that 
net  has  forged  his  father's  will  and  that 
Ithe  property  belongs  to  Jim  and  he  immedi- 
ately shares  his  happiness  with  Marion. 


UA  Man  of  Iron 


yy 


Chadwick      Pictures      Corporation  Offers 
Another  Production  with  Lionel 
Barry  more  as  the  Star 
Reviewed  by  C  S.  Sewell 

Under  the  title,  "A  Man  of  Iron,"  Chad- 
wick  Pictures  Corporation  is  offering  on  the 
independent   market   another   production  in 
the  series  starring  the  well-known  stage  and 
screen  actor,  Lionel  Barrymore. 
This  title  has  a  double  meaning,  for  not 
B  only  is  the  hero  the  owner  of  a  big  iron 
''■works  but  according  to  the  story  he  is  a 
U  man  of  iron  will  although  there  is  little  in 
the  characterization  to  bring  this  out. 

The  picture  is  in  reality  a  narrative  con- 
cerning a  man  who  brusquely  declares  his 
"I  love  for  a  woman   who  loves  a  dissolute 
prince.    When  the  prince  turns  her  down  to 
<'■  wed  a  woman  of  greater  wealth,  she  mar- 
II  ries  the  hero  to  save  her  pride  but  resents 
ill  his  affection.    Attempts  of  the  prince  to  re- 
II  open  their  romance  leads  to  a  duel  in  which 
the  hero  is  the  victor  and  a  reconciliation  is 
brought  about. 

It  will  be  seen  that  the  theme  follows  along 
familiar  lines.  There  is  very  little  character- 
ization and  a  dearth  of  drama  and  this,  com- 
bined with  a  lot  of  unnecessary  detail  and 
an  apparent  effort  on  the  part  of  the  di- 
rector to  cover  up  story  weakness  by  keep- 
ing his  characters  moving  about,  causes  the 
story  to  drag,  with  a  tendency  to  cause  loss 
of  interest  before  the  climax  is  reached. 

While  there  is  melodramatic  punch  in  the 
duel  scene  where  the  hero  holds  his  fire  and, 
after  he  is  shot,  manages  to  pull  himself  to- 
gether long  enough  to  kill  the  villain,  but  a 
sub-title  in  which  he  states  he  would  have 
killed  him  had  he  been  shot  through  the  heart 
overplays  the  situation. 

Mildred  Harris  is  satisfactory  as  the  wife 
and  Jean  Del  Val  is  well  cast  as  an  ex- 
tremely unctious  and  disagreeable  gentle- 
manly villain.  Lionel  Barrymore  of  course 
is  capable  but  he  has  been  given  little  to 
do,  and  as  a  whole  we  consider  this  picture 
as  failing  to  measure  up  to  his  previous 
pictures  for  Chadwick.  His  name,  if  prop- 
erlv  exploited,  should  bring  them  in,  but 
natrons  will  probably  consider  "A  Man  of 
Iron"  as  mediocre  entertainment  hardly  wor- 
thy of  this  star's  talents. 

Cast 

Philip   Durhnn  Lionel  Barrymore 

Claire   Durhnn  Mildred  Harris 

Martha   Durban  Wlnnifred  Bnrry 

Mrs.  Bowdoin  Dorothy  Kingdon 

1 1  uuh  Bowdoln  Alfred  Mack 

Dennis  Callaghnn  J.  Moy  Bennett 

Maybelle   Callaghan  Isobel   Del. con 

Prince   Xovnkinn  Jenn  Del  Val 

Story  and   continuity  by  Lawrence  Marston. 
Directed   by   Whitman  Bennett. 
Length,  (1,200  feet. 
Story 

Mr3.  Bowdoin,  a  society  leader,  visits  the 
Durban  Iron  Factory  with  her  daughter 
Claire  and  son  Hugh  to  secure  a  job  for  the 
latter,  and  Durban,  the  owner,  who  has  taken 
no  interest  in  women,  Is  attracted  to  Claire. 
Callahan,  a  chocolate  millionaire,  tries  to 
persuade  Durban  to  marry  his  daughter  May- 
belle,  promising  money  to  develop  the  business, 
but  Durban  is  not  impressed.   Durban  brusque- 


MOVING    PICTURE  WORLD 

ly  declares  his  love  for  Claire  but  she  is  in  love 
with  Prince  Novakian  and  secretly  engaged 
to  him.  Novakian  learns  that  Mrs.  Bowdoin 
is  in  financial  difficulties  and  agrees  to  marry 
Maybelle.  Claire,  piqued,  accepts  Durban  but 
resists  all  his  attentions.  Durban  aids  Mrs. 
Bowdoin  secretly  but  Claire  learns  the  truth 
and  her  feelings  toward  Durban  begin  to 
change.  Her  health  breaks  down  and  she 
goes  to  Europe  where  Novakian,  who  has 
become  divorced  from  Maybelle,  renews  his 
attentions.  Mrs.  Bowdoin  summons  Durban 
to  Europe  and  he  chastises  Novakian.  They 
then  fight  a  duel  and  Novakian  injures  Dur- 
ban, but  Durban  fires  again  and  kills  No- 
vakian. Claire  declares  her  love  for  her  hus- 
band. 


49 


"After  Business  Hours 


Columbia     Pictures    Offer    Good  Domestic 
Melodrama   with    Elaine  Hammerstein 
and   Lou  Tellegen 

Reviewed  by  C.  S.  Sewell 

A  magazine  story  by  Eethel  Watts  Mum- 
ford,  "Everything  Money  Can  Buy,"  has 
been  transferred  to  the  screen  by  Columbia 
Pictures  with  Elaine  Hammerstein  and  Lou 
Tellegen  in  the  leading  roles  under  the  title, 
"After  Business  Hours,"  and  is  being  dis- 
tributed on  the  independent  market. 

The  story  is  built  around  the  popular  but 
somewhat  familiar  theme  as  to  whether  it  is 
right  for  a  husband  to  simply  provide  for  his 
wife's  wants  or  whether  he  should  trust  her 
with  money  as  well.  The  characters  are  in 
the  extremely  wealthy  class  and  their  prob- 
lems are  only  to  a  limited  extent  those  with 
which  the  majority  of  the  spectators  meet ; 
however,  in  a  measure  they  will  probably 
strike  home  to  many. 

The  author  has  taken  the  position  that  to 
find  happiness  not  only  should  the  husband 
trust  his  wife  with  money  but  that  the  wife 
should  be  perfectly  frank  with  her  husband, 
and  in  this  picture  which  has  been  worked 
out  along  the  lines  of  a  domestic  melodrama 
in  which  the  wife  loses  money  at  cards, 
pawns  her  jewels  to  cover  it,  gambles  to  re- 
coup her  losses  and  loses  more  and  finally 
finds  herself  in  the  toils  of  a  money  lender 
who  is  a  blackmailer.  Her  husband  comes 
to  her  rescue  and  admits  that  his  theory  was 
all  wrong  and  responsible  for  all  the  trouble. 

The  story  has  been  smoothly  developed 
along  lines  that  retain  the  interest  and  the 
wife,  admirably  portrayed  by  Elaine  Ham- 
merstein, holds  your  sympathy  even  though 
you  are  apt  to  feel  that  the  character  and 
incidents  are  rather  overdrawn  and  that  she 
was  foolish  and  weak  and  should  have  at 
least  known  better  than  to  pawn  a  lost  piece 
of  valuable  jewelry  and  forge  her  friend's 
name  in  the  bargain.  In  fact  this  is  the 
weakest  point  in  the  story,  but  it  leads  up 
to  a  good  melodramatic  situation  in  which 
the  husband  goes  to  the  money  lender  who 
was  all  prepared  to  receive  the  wife.  Most 
audiences  will  like  the  snappy  fight  in  which 
the  money  lender  gets  what  he  deserves  and 
also  his  clever  pantomime  in  which  he  re- 
hearses the  conversation  he  will  have  with 
the  wife.  This  is  clever  and  a  vital  point  in 
rounding  out  the  story,  and  John  Patrick 
does  some  excellent  work  here ;  in  fact  he 
proves  to  be  a  likeable  villain  and  threatens 
to  walk  away  with  the  picture.  Lou  Tel- 
legen is  satisfactory  as  the  husband  but  his 
role  is  really  a  minor  one  in  the  develop- 
ment. Phyllis  Haver  gives  a  good  perform- 
ance as  the  wife's  worldly  friend. 

"After  Business  Hours,"  we  believe,  will 
prove  a  pleasing  program  attraction  for  audi- 
ences in  the  average  theatre. 


Cast 

June  Kins  Elaine  Hammerstein 

John   Kins  Lou  Tellegen 

Sylvia  Vane  Phillis  Haver 

Itichard    Downing  John  Patrick 

Mrs.    Wentworth  Lillian  Langdon 

James   Hendricks  William  Scott 

Jerry    Stanton  Lee  Moran 

llased      on      magazine      story,  "Everything 
Money  Can  Buy,"  by  Ethel  Watts  Mumford. 
Scenario  by  Douglas  Doty. 
Directed  by  Mai  St.  (  lair. 
Length,  5,000  feet. 
Story 

John  King,  wealthy,  starts  his  married  life 
with  the  determination  that  he  will  give  her 
everything  she  wants  but  will  not  trust  her 
with  money,  and  only  gives  her  a  few  dollars 
,  for  incidental  expenses.  June,  his  wife,  gets 
in  a  friendly  bridge  game  and  loses  heavily 
and  her  friend,  Sylvia,  persuades  her  to  pawn 
a  pin  to  get  the  money.  To  recoup  her 
finances,  while  at  a  party  given  by  Downing 
she  gambles  and  loses  still  more  and  this 
time  she  gives  her  pearls  as  security.  Her 
chauffeur,  Hendricks,  blackmails  her  and  to 
prevent  him  from  telling  her  husband  she 
takes  a  pin  that  Mrs.  Wentworth  has  dropped 
and  pawns  it,  forging  Sylvia's  name  to  the 
loan  slip.  Downing,  who  is  ambitious  and 
has  been  turned  down  by  King  for  member- 
ship in  a  swell  club,  sees  his  chance  and  de- 
mands that  June  come  to  his  home  as  the 
price  of  keeping  her  out  of  jail  for  theft 
and  forgery.  John,  returning  home  unex- 
pectedly, learns  of  the  situation  and  goes  to 
Downing,  gives  him  a  severe  thrashing  and 
secures  the  jewelry.  Returning  home,  June 
tells  him  the  truth  and  blames  him  for  not 
trusting  her  with  money.  John  declares  he 
has  learned  the  folly  of  his  plan  and  that 
they  will  start  out  on  a  new  basis. 


Beauty  and  the  Bad 
Man" 


Well     Handled    Sentimental    and  Romantic 
Story  of  a  Generation   Ago  Will 
Probably  Please 

Reviewed  by  C.  S.  Sewell 

It  is  a  story  of  California  a  generation  ago 
that  is  unfolded   in  "Beauty  and   the   Bad  1 
Man,"  a  Producers  Distributing  Corporation 
production  adapted  from  a  Peter  B.  Kyne 
story,  "Cornflower  Cassie's  Concert." 

This  story  is  a  sentimental  melodrama  built 
around  the  romance  between  a  gambler  in  a 
small  mining  town  and  a  girl  with  a  won- 
derful voice  to  whom  he  loans  enough  money 
to  study  music  abroad.  She  becomes  a  great 
opera  singer  but  returns  to  the  town  and 
finds  happiness  as  his  wife. 

While  the  main  idea  is  improbable,  for  such 
things  seldom  happen  in  real  life,  and  this  is 
further  accented  by  the  coincidence  of  the 
hero,  the  girl  and  her  villainous  husband,  all 
of  whom  are  introduced  to  the  spectators  in 
one  small  town,  finally  landing  together  in 
another  and  more  out  of  the  way  place, 
nevertheless  the  picture  should  provide  sat- 
isfying entertainment,  especially  for  the  ro- 
mantically inclined. 

The  characters  are  well  developed  and 
rather  out  of  the  ordinary  and  there  is  a 
pleasing  quaintness  about  the  costumes 
which  seems  reflected  in  the  action  and  sug- 
gest more  romantic  atmosphere  than  that  of 
the  more  matter-of-fact  present,  making  the 
action  seem  more  plausible. 

The  continuity  is  smooth,  the  production 
details  adequate,  the  story  has  been  capably 
directed  by  William  Worthington  so  that  it 
holds  the  interest.  Effective  suspense  has 
been  worked  up  around  the  character  of  the 
girl's  dissolute  husband  who  seems  to  have 
consumption  and  you  are  kept  wondering, 
(Continued  on  page  67) 


The  Pep  of  The  Program 

News  and  Reviews  of  Short  Subjects  and  Serials 


"Isn't  Life  Terrible 


(Pathe — Comedy — Two  Reels) 

Vacation  subjects  are  now  popular  and  this 
one  shows  Charley  Chase,  {Catherine  Grant 
and  Babe  Hardy  off  on  an  ocean  voyage. 
Lon  Poff  is  an  excellent  type  as  the  ship's 
carpenter  who  mends  the  leaks.  Investiga- 
tion discloses  that  the  boat  is  about  ready 
to  fall  apart.  The  best  gags  in  the  picture 
have  to  do  with  this.  Charley  leans  against 
a  railing  and  it  breaks,  he  closes  a  bureau 
drawer  in  his  room  and  a  section  of  the  hull 
falls  into  the  ocean.  Then  there  are  laugh- 
able moments  when,  in  the  excitement  of 
boarding  the  vessel,  Charley  and  {Catherine 
leave  their  daughter  behind  and  take  a  little 
colored  girl  by  the  hand.  She  is  a  good 
little  comedian  and  might  have  been  used 
more.  The  subject  measures  up  well  to  the 
Charley  Chase  standard  and  ought  to  please 
almost  all  audiences. — S.  S. 


i  i 


Ko'Ko  Celebrates 
the  Fourth" 

(Red  Seal — Cartoon — One  Reel) 

As  a  special  for  Independence  Day,  Red 
Seal  is  offering  an  Out-of-the-Inkwell  Car- 
toon, "Ko-Ko  Celebrates  the  Fourth."  The 
clever  little  clown  gets  a  note  that  the  boss 
will  be  away  and  finding  some  fireworks  he 
places  them  all  over  the  office  and  starts  to 
set  them  off.  One  big  rocket  carries  them 
to  a  cannibal  island  where  Ko-Ko  is  to  be 
the  chief  article  in  a  stew.  His  dog  conies 
to  the  rescue  and  feeds  the  fireworks  to  the 
natives  and  soon  they  get  sick,  the  powder 
explodes  and  they  give  imitations  of  roman 
candles,  sky  rockets,  pin  wheels,  etc. 
Fleischer  returns  in  time  to  get  in  the  midst 
of  it  and  comes  near  being  wrecked  himself. 
Besides  being  especially  timely,  this  is  one 
of  the  cleverest  and  most  amusing  of  the 
"Inkwell"  cartoons. — C.  S.  S. 


Pathe  Review  No.  27 

(Pathe — Magazine — One  Reel) 

This  reel  is  featured  by  exceedingly  beau- 
tiful views  of  the  mists  of  the  morning  over 
a  lake.  These  cannot  be  too  highly  recom- 
mended. Then  there  are  views  of  "St.  Louis, 
the  Mound  City,"  and  a  chapter  in  the  Roy 
Chapman  Andrews  Mongolian  expedition 
called  "The  Fossil  Fields."  This  deals  prin- 
cipally with  a  Mongol  pony  market  and  is 
very  interesting. — S.  S. 


"Never  Tear 


(Educational — Comedy — One  Reel) 

The  familiar  topic  of  a  pipe  bursting  in  a 
bathroom,  the  plumber  making  matters 
worse,  and  the  guests  being  deluged  below 
is  presented  by  Educational  under  the  title 
of  "Never  Fear."  House  wrecking,  floating 
bath  tubs,  and  drenched  evening  clothes  get 
the  laughs  in  many  houses  and  this  picture 
should  prove  to  be  no  exception  in  such  re- 
spect. Cliff  Bowes  and  Virginia  Vance  are 
featured. — T.  W. 


"Shorts"  Reviewed 
In  This  Issue 

Beauty  and  the  Bandit  (Universal) 

Bobby    Bumps   and   Co.  (Educa- 
tional) 

Chasing  the  Chaser  (Pathe) 

Hair  Cartoon  (Red  Seal) 

Isn't  Life  Terrible  (Pathe) 

Ko-Ko    Celebrates    the  Fourth 
(Red  Seal) 

Married  Neighbors  (Universal) 
Never  Fear  (Educational) 
Pathe  Review  No.  27  (Pathe) 
Plenty  of  Nerve  (Universal) 
Lewis-Munn    Wrestling  Bout 
(Educational) 


"Wine,  Women  and 
Song" 

(Pathe— Cartoon— One  Reel) 

This  latest  issue  of  Paul  Terry's  "Aesop's 
Film  Fables"  has  for  its  chief  scene  a  novel 
method  of  catching  mice.  The  cheese  is  tied 
to  one  end  of  a  board  that  lies  across  a  log, 
and  the  cat  on  a  roof  drops  bricks,  cata- 
pulting the  mice  into  his  hat.  But  since  this 
is  humor  and  not  tragedy,  they  all  eventually 
escape.  The  subject  is  of  the  Terry  stand- 
ard.—S.  S. 


A     MILESTONE    IN    FILM  HISTORY 

Three  New  York  first  runs  playing  a 
short   subject   day   and  date! 

MARK  STRAND.  RIVOLI  and 
RIALTO 

Of  course  it's  a  Red  Seal  Featurette, 

KO-KO    CELEBRATES  THE 
FOURTH 

— a  hand-colored  novelty  made  up  expressly 
for  first  run  houses  for  Fourth  of  July  week. 

And  among  the  other  eighty-four  first  run 
houses  playing  it  the  same  week  thru  the 
country  are 


Balaban  and  Katz 

Wisconsin, 

Kunsky, 

Shea's  Hipp, 

Newman, 

Rialto 

Loew's  State 
Loew's  Aldene 
Circle 


Chicago 
Milwaukee 
Detroit 
Buffalo 
Kansas  City 
Washington,  D. 
St.  Louis 
Pittsburgh 
Indianapolis 


'A  good  program  mart  have  ntn)clti*t" 


1600  Broadway 


New  York  City 


EDWIN  MILES  FADMAN.  Pres. 


t  i 


Lewis-Munn  Bout 


(Educational — Magazine — Two  Reeli) 

Fitzpatrick    and    McElroy    arc  releasing 
through  Educational  official  pictures  of  the 
recent  wrestling  bout  between  Ed  "Strangler" 
Lewis  and  Wayne  "Big"  Munn.    The  film 
is  one  of  the  most  complete  of  its  kind.  It! 
shows  the  two  men  in  training  for  the  con-J 
test  performing  feats  testing  to  the  limit  their  J 
great  strength.    The  highlights  of  the  bout 
are  also  depicted  with  admirable  clarity.  Al-j 
though   the  affair  was  staged  in  Michigan 
City  on  May  30  it  should  prove  real  enter- 
tainment to  wrestling  fans  at  almost  any 
time.    Lewis  winning  the  encounter  with  his  j 
dreaded   head-lock,   thus   retaining   for  the 
time  the  diamond  belt  and  the  world's  cham- 
pionship, thev  will  find  is  a  most  interesting 
sight. — T.  W. 


"Plenty  of  Nerve" 

(Universa' — Comedy — Two  Reels) 

The  newest  Century  Comedy  for  release 
through  Universal  has  Edna  Marian  as  the 
star,  and  the  action  concerns  her  romance 
with  a  would-be  sheik.  Considerable  of  the 
humor  in  this  two-reeler  is  based  on  the 
superstition  of  the  hero.  For  instance  in  at- 
tempting to  walk  around  a  black  cat  he 
knocks  a  vase  off  a  shelf  which  lands  on 
his  head.  Attempting  to  feed  this  cat  a  horde 
of  black  cats  appear  on  the  scene  and  he 
acts  like  he  is  crazy.  The  girl's  mother 
inherits  an  asylum  and  the  manager,  who 
had  hoped  to  own  the  place,  locks  the  girl 
and  her  mother  in  a  cell  but  the  sheik  man- 
ages to  get  them  out.  There  is  considerable 
slapstick  and  a  fair  amount  of  humor,  but 
this  offering  is  not  up  to  the  Century  aver- 
age as  a  laugh-getter. — C.  S.  S. 


> » 


"Chasing  the  Chaser 

(Pathe— Comedy— One  Reel) 

In  this  subject  Jimmy  Finlayson  appears 
as  the  husband  who  has  never  gone  wrong 
but  who  is  constantly  skidding.  His  sus- 
picious wife  engages  a  female  impersonator 
to  get  the  goods  on  him,  and  James  prompt- 
ly falls  into  the  trap,  dancing  with  the  sup- 
posed siren  in  his  home  and  before  his  wife's 
eyes.  She  confronts  him,  whereupon  James 
draws  a  gun  and  shoots  up  the  landscape, 
without,  however,  scoring  a  single  hit.  Man 
and  wife  are  balmy  with  love  again  as  the 
detective  flies.  The  comedy  has  a  very  slight 
story  and  very  few  incidents  even  for  a 
single  reeler. — S.  S. 


a 


Bobby  Bumps  &  Co. 

(Educational — Cartoon — One  Reel) 

Earl  Hurd  sketches  a  vaudeville  house 
with  an  overture  by  the  orchestra  and  the 
regular  line  of  performers.  This  onc-reeler 
is  like  a  vaudeville  bill  on  the  screen,  only 
Hurd's  pen  can  make  his  actors  do  things 
which  could  never  be  realized  on  the  legiti- 
mate stage.  The  cartoon  contains  the  aver- 
age amount  of  entertainment,— T.  W. 

(Additional  Short  Subjects  on  page  67) 


EXHIBITORS'  NEWS  AND  VIEWS 


EDITED  BY  SUMNER  SMITH 

Veiller  Family,  of  Troy,  N.  Y,, 
Has  a  Confusion  of  Birthdays 


■[Tony  Veiller,  chief  factotum  at  the  Lincoln 
lleatre,  Troy,  N.  Y.,  has  a  brand  new  watch 
Id  thereby  hangs  both  a  chain  and  a  tale. 
Ike  timepiece  came  from  Mrs.  Tony,  a  bride 
I  a  couple  of  summers  or  so,  and  who  still 
Imembers  that  her  husband  has  birthdays 
ltd  that  there  are  other  things  in  the  world 
llsides  neckties  and  eversharp  pencils.  The 
utch  is  a  beautiful  thing  to  see,  with  Tony's 
Ipnogram  further  enhancing  the  gift,  while 
lb  chain  would  do  credit  to  any  Broadway 
Ittiibitor.  Mr.  Veiller's  birthday  anniversary 
■burred  on  June  23,  the  watch  having  been 
Irchased  after  many  a  trip  to  the  jeweler's, 
llo  or  three  weeks  before  that  date.  Mrs. 
liny,  as  narrated  before,  being  still  young 
I  the  game  as  a  wife  and  all  excited  over 
Irthdays,  just  simply  couldn't  wait  until 
line  23  arrived.  After  telling  her  husband 
Ipe  'steen  times  that  he  never  could  guess 
liat  he  was  to  receive  on  his  birthday,  she 
Ipded  over  the  gift  some  ten  days  ahead  of 
Ine.  Tony,  quite  as  excited,  but  still  hold- 
lb  himself  in  leash,  returned  the  compli- 
llnt  on  Monday,  June  15,  when  he  presented 
Irs.  Tony  with  a  new  party  dress,  for  she 
Ho  has  a  birthday  in  the  month  of  roses. 


I  In  the  Albany  Zone  there  are  280  picture 
lleatres  open  the  year  around,  25  that  arc 
l|w  closed  for  all  time,  while  75  operate 
tiring:  the  summer  months  only  and  20  dur- 
Wfg  the  winters  only.  Of  the  total  number, 
lp  are  paid  members  of  the  Albany  Zone. 


A  farewell  dinner  was  tendered  Frederick 
I  Cuneo,  who  has  managed  the  Rialto  and 
Irk  theatres  in  Glens  Falls  for  the  past 
lax,  by  friends  in  that  city  one  night  last 
feek.  Mr.  Cuneo  is  now  a  resident  of  Am- 
prdam,  where  he  Is  associated  with  J.  A. 
btcheson  in  the  management  of  the  four 
pith  theatres  there. 


jThe  American  Theatre  in  Troy,  which  was 
tqulred  several  months  ago  by  the  Strand 
Iterests,  following  Ben  Apple's  financial  dif- 
EUlties,  will  reopen  about  August  15  as  a 
rat-run  house,  three  changes  to  the  week 
pd  with  a  15-cent  admission.  No  one  has  yet 
ken  named  as  manager.  Walter  Hays  of 
luffalo  and  Moe  Mark  of  New  York  City 
bent  an  entire  day  last  week  in  Troy,  ar- 
Lnging  the  many  details  incidental  to  the 
•opening. 


I  Honeymooners  John  Garry  and  Company 
f  Glens  Falls  arrived  back  home  on  Thurs- 
ay,  Mr.  Garry  resuming  his  duties  as  man- 
ter  of  the  Empire  Theatre  a  day  or  so 
Iter.  Of  course  they  went  to  Atlantic  City, 
Int  back  a  few  dozen  postals,  and  all  that 
Irt  of  thing.  The  World  wishes  the  young 
tuple  many  years  of  success  and  happiness. 


|sangster  and  Fitzgerald  of  Alexandria  Bay 
ave  Just  opened  theatres  in  Redwood  and 
heresa,  nearby  towns.  They  have  bought  a 
fuck  to  assist  in  transporting  advertising 
latter  and  film  over  the  triangular  circuit. 


Ijune  16  always  means  a  whole  lot  to  El- 
ler  Crowninshield,  former  owner  of  the 
pjou  in  Troy  but  who  is  now  devoting  his 
ntlre  time  to  the'  repair  of  picture  theatre 
buipment.  In  the  first  place,  June  16  marks 
Jr.  Crowninshield's  birthday  and  this  year 


it  also  marked  his  twenty-fourth  year  In 
repairing  projection  machines.  During  some 
of  the  years  that  have  passed  he  has  run 
theatres  along  with  his  business.  He  started 
in  with  Edison  and  now  looks  after  the  ma- 
chines in  no  less  than  twenty-four  counties 
in  this  state. 


A  Cool  Reception 


Having  installed  new  ventilating  fans, 
Jake  Rosenthal  of  the  Rose  Theatre 
in  Troy  next  planned  to  tell  his  pa- 
trons that  it  was  20  degrees  cooler  in- 
side, but  forgot  the  fact  that  his  neigh- 
borhood falls  somewhat  short  of  col- 
lege, or  possibly  high  school,  gradu- 
ates. Mr.  Rosenthal  rigged  up  a  sign, 
reading  as  follows:  "20°  cooler 
inside."  Instead  of  business  picking 
up,  just  the  reverse  took  place.  Mr. 
Rosenthal,  plainly  worried,  stationed 
one  of  his  men  outside  in  an  effort  to 
ascertain  why  so  few  were  entering. 

A  couple  of  foreign-born  came  along 
who  as  a  rule  visited  the  theatre 
four  or  five  nights  out  of  the  week. 
They  glanced  at  the  sign,  and  then  one 
was  heard  to  remark:  "Twenty  cents, 
too  much,"  and  moved  down  the 
street,  seeking  another  10- cent  house. 
Jake  lost  no  time  in  having  the  sign 
yanked  in  and  now  his  10-cent  admis- 
sion sign  looms  twice  its  usual  size. 
Mr.  Rosenthal  is  mighty  proud  of  his 
new  ventilators  and  in  bragging  about 
them  goes  even  so  far  as  to  say  they 
are  strong  enough  to  draw  the  garlic 
right  out  of  many  of  his  patrons. 


Walter  Hays  of  Buffalo  was  all  smiles  the 
other  night  when  he  hit  Albany  and  Troy, 
discovering  the  crowds  standing  at  the  Mark 
Strand  in  Albany  where  "A  Little  French 
Girl"  was  playing,  while  the  Troy  Theatre, 


as  well  as  the  Lincoln,  were  doing  almost  as 
well.  "That's  the  sort  of  a  greeting  I  like 
to  get,"  remarked  Mr.  Hays. 


There  must  be  more  money  in  the  world 
than  $25,  but  film  salesmen  declare  that 
Julius  Byck  with  theatres  in  Tannersville, 
Hunter  and  other  places  in  the  Catskills,  and 
who  is  deaf  and  dumb,  must  be  under  the 
impression  that  the  finances  of  the  world 
stop  when  they  reach  the  twenty-five  dollar 
mark.  Forced  to  do  the  most  of  his  business 
with  pad  and  pencil,  Mr.  Byck  has  neverthe- 
less trained  his  vocal  chords  to  articulate 
"twenty-five."  There  never  seems  to  be  any- 
thing more  nor  less.    It's  his  price. 


How  is  Morris  Silverman,  who  runs  the 
Pearl  and  the  Happy  Hour  in  (Schenectady, 
doing  these  days?  Well,  as  Morris  says,  in 
reply  to  the  inquiry,  he  is  just  "pegging 
along,"  adding  that  It's  not  like  the  old  days. 


Harry  Lazarus,  Kingston  exhibitor,  is  a  fly 
fisherman,  and  like  all  of  their  cult  looks 
down  upon  the  man  who  would  stoop  to 
entice  the  sporty  trout  with  the  lowly  worm. 
Mr.  Lazarus  was  out  one  morning  last  week 
after  browns  and  rainbows,  and  in  telling 
the  story  measured  off  about  two-thirds  of 
his  arm  in  describing  their  size.  Mr.  Laz- 
arus belongs  to  a  fishing  club  where  the 
man  who  so  much  as  uses  a  worm  is  liable 
to  be  ousted. 


Miss  Betty  Feucr  of  the  Creseent  in  Sche- 
nectady would  close  for  the  summer  if  some 
of  the  other  10  and  15-cent  houses  would  do 
likewise.  These  exhibitors,  however,  are  the 
flies  in  Betty's  ointment  and  refuse  to  enter 
into  any  such  agreement.  And  now  Miss 
Betty  with  little  overhead,  declares  that  If 
they  can  stand  it,  so  can  she. 


Abe  Stone  of  the  Arbor  Hill  and  the  Dela- 
ware theatres  in  Albany  lost  nineteen  dol- 
lars and  .also  nineteen  pounds  during  the 
recent  hot  spell.  He  was  far  more  worried 
over  the  former  than  the  latter,  although 
still  scaling  better  than  200  pounds. 


Dave  Seymour,  who  runs  the  Pontiac  in 
Saranac  Lake,  has  just  made  a  record.  But 
perhaps  it  would  be  better  to  permit  Mr. 
Seymour  to  describe  just  the  sort  of  record 
he  made  during  the  recent  hot  spell.  It  was 
a  record  for  "non-attendance."  Mr.  Sey- 
mour, in  a  letter  to  friends  in  this  city,  de- 
clared that  he  was  not  very  well  pleased 
with  independent  pictures  with  Thief  of  Bag- 
dad prices. 

(Continued  on  next  page) 


Not  just  pictures— opportunities! 


Cecil  B.DeMille 

-ected  i 

0k 


Personally  Directed  SPECIAL  PRODUCTION 
II 


wu*seo  by  PRODUCERS  DISTRIBUTING  CORPORATION 


52 


MOVING   PICTURE  WORLD 


July  4,  1925 


Buffalo,  N.  Y. 

Buffalo  exhibitors  will  be  interested  to 
learn  that  Bruce  Fowler,  former  manager 
of  the  Olympic  and  Elmwood  in  Buffalo, 
has  been  transferred  from  the  McVickers 
in  Chicago  to  the  management  of  the  New- 
man and  Royal  theatres  in  Kansas  City. 
Howard  Waugh,  former  Jamestown,  N.  Y., 
exhibitor,  has  been  transferred  from  the 
Palace  in  Memphis  to  the  Howard  in  At- 
lanta. Earl  Crabb,  who  managed  the  Buffalo 
Strand  for  many  years,  is  still  district  man- 
ager for  Paramount  in  Texas,  and  Art  Amni, 
another  Buffalonian  of  other  days,  is  still 
sitting  on  the  world  in  Florida  as  district 
manager  of  F.  P.-L. 


Robert  Kane  has  resigned  as  manager  of 
the  Hi-Art  Theatre  in  Lockport,  N.  Y.,  and 
It  is  rumored  he  may  be  appointed  man- 
aged of  the  new  theatre  which  Paramount 
has  leased  in  that  town.  Mr.  Kane  has  been 
at  the  Hi-Art  for  many  years. 


Merritt  A.  Kyser,  manager  of  the  new 
Aurora  Theatre,  East  Aurora,  N.  Y.,  is  a  re- 
cruit from  the  musician  ranks  to  the 
exhibitor  forces.  Mr.  Kyser  is  a  member  of 
long  standing  in  the  Buffalo  "musikers" 
union,  he  having  blown  a  mean  French  horn 
for,  lo,  these  many  years  in  the  principal 
theatre  orchestras  of  the  city,  including 
Shea's  Hippodrome.  So  if  the  Aurora  Theatre 
orchestra  ever  "walks  out"  Merritt  can  walk 
in  and  do  a  one-man  orchestra  stunt. 


A  New  York  Corporation  has  applied  for 
an  option  on  the  Hotel  VViss  property  in 
Leroy,  N.  Y.,  owned  by  John  Heppsw  for 
the  purpose  of  ereeting  thereon  a  picture 
theatre,  with  four  stt>res  on  Main  street  and 
an  arcade  going  through  to  the  theatre 
which  will  have  exits  on  Lake  street.  The 
company  also  plans  to  have  from  twenty  to 
twenty-live  sleeping  rf>oms  with  haths  and 
showers  on  the  second  floor  for  tourists  and 
travelers,  with  a  cafeteria  and  lobhy  on  the 
main  floor.  Jack  Latta,  a  resident  of  Le  Roy, 
through  whom  the  deal  is  being  handled, 
has  not  as  yet  announced  the  name  of  the 
Gotham  corporation  interested  in  the  ven- 
ture.   

Gilda  Gray  comes  to  Shea's  Hippodrome 
this  week,  commencing  Sunday,  and  it  is 
predicted  that  her  shaking  shoulders  will 
shatter  all  box  office  records  at  this  big  Buf- 
falo house.  There  has  been  a  large  advance 
sale  of  opera  glasses,  according  to  local  opto- 
metrists and  George  Mason,  assistant  man- 
ager of  the  Hipp,  has  postponed  his  vacation 
for  a  week.  Ah,  but  you're  wrong;  he  wants 
to  help  take  care  of  the  crowds. 


Charley  Hayman,  president  of  the  Strand 
and  Cataract  theatre  companies  in  Niagara 
Falls,  is  planning  another  trip  to  Europe. 


Genesee  Amusement  Enterprises,  Inc.,  of 
Batavia,  N.  Y.,  has  taken  over  the  old  Com- 
munity Theatre  site  on  East  Main  street 
near  Center  and  proposes  holding  the  prop- 
erty with  the  intention  later  of  erecting  a 
theatre  and  business  building.  The  company 
now  controls  two  theatres  in  Batavia,  three 


Gertrude  Olmstead  has  an  important  part  in 
Metro-Goldwyn's     "The     Monster."  Lon 
Chaney  has  the  lead 

in  Olean,  one  in  Salamanca  and  one  in  Wells- 

ville.   

To  inject  a  cool  feeling  into  Shea's  Hippo- 
drome atmosphere,  Manager  Vincent  R.  Mc- 
Faul  has  donned  the  usher  staff  in  new 
Palm  Beach  costumes,  placed  ferns  through- 
out the  lobby  and  rear  of  the  auditorium, 
covered  the  lobby  chandeliers  with  "cool 
colored"  fabrics,  placed  white  lattice  work 
over  the  exits,  dressed  the  orchestra  mem- 
bers in  summer  suits,  adorned  the  stage  in 
a  summer  garden  setting  and  otherwise 
changed  the  big  house  into  one  of  the  coolest 
looking  places  in  the  city. 


John  J.  Farren,  manager  of  the  Victoria 
Theatre,  Rochester,  addressing  a  letter  to  J. 
Emerson  Dickman,  as  "president  of  the  Knife 
Throwers,  Sword  and  Dagger  Association," 
but  who  in  real  life  is  a  Fox  salesman,  warns 
Mr.  Dickman  that  he  must  keep  away  from 
the  "Vic"  office  until  all  traces  of  the  fer- 
tilizer cure  for  baldness  have  been  removed. 
In  a  postscript  John  suggests  that  any  time 
"Emmy"  is  around  the  lake  that  he  drop  in. 
It  is  this  kind  spirit  of  camaraderie  that  is 
helping  the  film  industry  so  much  in  this 
neck  of  the  timber.  "Emmy"  in  his  be- 
half denies  using  anything  other  than  the  old 
oil  drained  from  the  crankcase. 


Connecticut 

Morris  Cuzzner,  manager,  opened  the  new 
State  Theatre  in  South  Manchester  early  in 
June.  Vaudeville  and  pictures  form  the 
policy.  The  State  cost  $150,000  and  it  has  a 
seating  capacity  of  nearly  2,000. 


Construction  of  the  Yale  Dramatio  Asso- 
ciation's theatre  in  New  Haven  is  to  be 
started  early  in  July. 


Bigger  and  Better! 


CCECIL  B.  DeMILLE 

SPECIAL  PRODUCTION 


^lcased  by  PRODUCERS  DISTRIBUTING  CORPORATION 


Albany,  N.  Y. 

(Continued  from  preceding  page) 

One  film  salesman  has  departed  from  thi 
territory  for  whom  Mrs.  A.  E.  Milligan.  who 
runs  the  theatre  in  Schuylerville,  will  never 
shed  a  tear.  The  salesman  was  so  close  that, 
according  to  the  story,  when  he  opened  his 
purse  one  day,  a  .moth  flew  out.  Hitting 
Schuylerville,  the  film  salesman  Invariably 
would  inquire  of  Mrs.  Milligan,  if  her  "stove 
was  lit,"  as  he  had  a  couple  of  eggs  he  would 
like  to  fry.  Later  on  Mrs.  Milligan  would  see 
the  same  film  salesman  standing  outside  of 
her  house  waiting  for  some  friendly  auto- 
mobile to  give  him  a  lift  to  the  next  town 
Mrs.  Milligan  was  along  Film  Row  during 
the  past  week  and  told  of  arrangements  for 
a  lawn  festival  on  July  2,  in  her  home  town, 
at  which  she  will  furnish  free  motion  pic 
tures  Business  is  none  too  good,  and  the 
house  is  now  running  on  Friday,  Saturday 
and  Sunday  only,  the  Sunday  business,  as 
Mrs.  Milligan  says,  being  about  the  only 
thing  that  keeps  them  going.  The  fact  that 
the  wall  paper  company  has  decided  not  to 
rebuild  the  mill  that  was  recently  burned 
in  Schuylerville,  makes  the  outlook  rather 
dark  one. 


Oscar  Perrin  was  right  on  hand  at  the 
Empire  in  Glens  Falls  the  other  night  when 
in  connection  with  entertaining  the  members 
of  the  G.  A.  R.  and  their  wives  of  that  city 
at  a  showing  of  "Barbara  Frletchie,"  he  gave 
away  about  3,000  small  silk  flags  to  every 
one  attending  the  theatre. 


From  now  on,  the  Board  of  Arbitration,  as 
well  as  the  Albany  Film  Board  of  Trade,  will 
meet  but  once  a  month  instead  of  every 
other  week. 

Chnrlie  Sesonske,  who  owns  the  Grand 
Theatre  in  Johnston,  has  a  good  manager  In 
I^ilwin  F.  Russell  anil  isn't  afraid  to  say  no. 
In  fact,  Mr.  Seasonske  lenvew  him  pretty  well 
alone  anil  devotes  much  of  his  time  to  hand- 
ling vaudeville  bookings. 

Sam  Hochstim  of  the  Star  in  Hudson 
certainly  knocking  'em  deatd  these  days, 
sporting  both  a  car  and  knickerbockers.  Mr. 
Hochstim,  who  was  formerly  a  film  salesman 
in  Albany,  appears  to  be  doing  very  well  as 
an  exhibitor  and  his  many  friends  are 
naturally  pleased. 


William  Smalley  of  Cooperstown,  who  has 
fifteen  theatres  in  his  chain  and  who  is  said 
to  be  contemplating  the  erection  of  four 
new  houses  in  places  not  yet  disclosed,  has 
bought  the  old  stage  coach  that  used  t<j 
travel  between  Richfield  Springs  and  Albany, 
For  nearly  a  half  century,  the  old  coach 
has  been  gathering  cobwebs,  but  now,  drawn 
by  two  prancing  black  horses.  It  is  covering 
the  400-odd  miles  between  the  Smalley 
houses,  with  a  schedule  calling  for  the  jour- 
ney's completion  within  thirty-four  days. 
Of  course,  as  might  be  expected,  the  old 
stage  coach,  as  it  rumbles  through  the  coun- 
try, carries  some  reference  to  Mr.  Smalley's 
theatres. 


Lew  Fischer  announces  that  his  theatre 
in  Chatham  will  run  but  three  days  a  week 
for  the  remainder  of  the  summer,  and  that 
the  one  in  Port  Henry  is  now  on  a  four- 
day-a-week  basis.  The  business  situation 
in  Port  Henry,  which  depends  almost  en- 
tirely upon  the  iron  mines,  presents  few 
signs  of  encouragement. 


Jake  Golden,  running  the  Griswold  in  Troy, 
is  planning  to  use  a  Troy  vaudeville  week 
along  with  pictures  some  time  in  July.  Last 
week  Mr.  Golden  featured  Forrest  L  Willis 
in  his  own  songs,  Mr.  Willis  later  broad- 
casting from  one  of  the  local  stations.  Both 
Mr.  Gilden  and  Mr.  Saperstein,  who  Is  now 
managing  the  Hall  In  Albany,  will  hold 
screen  try-outs  in  connection  with  a  mag- 
azine, seeking  stars  for  "Polly  of  the 
Ballet." 


Arkansas 

Roy  Duty  has  purchased  the  Kozy  Thea- 
tre at  Pocahontas,  Arkansas. 


Charles  Lawrence  has  purchased  the  Star 
Theatre  at  Tuckerman,  Ark. 


July  4,  1925 


MOVING   PICTURE  WORLD 


53 


Passes  Away; 
E.  Amusement  Co. 


* 


BLANCHE  SWEET 
As  Lady  Gwendolyn  in  the  Metro-Goldwyn- 
Mayer  feature,  "The  Sporting  Venus" 

Pittsburgh 

Fol'  <wing  their  policy  of  promoting  em- 
ploye from  the  ranks,  the  Rowland  and 
Clark  "theatres  announce  the  appointment 
of  Wi  i  im  Herlinger  to  the  management  of 
the  Ai  !  nal  Theatre  in  the  Lawrenceville  dis- 
trict, '  Jcceeding  Fred  Moore,  recently  re- 
signed The  new  Arsenal  manager  was 
formerly  assistant  to  Manager  Reister  at  the 
Manor  Theatre  in  Squirrel  Hill.  Charles 
Cleveland,  formerly  in  the  Advertising  De- 
partment of  the  R.  &  C.  Theatres,  has  been 
given  the  position  of  assistant  manager  at 
the  Manor. 


E.  H.  Brient,  for  a  year  on  the  sales  force 
of  the  local  branch  of  the  Famous  Players, 
has  resigned  to  take  over  the  management  of 
Rowland  and  Clark's  State  Theatre  in  down- 
town Pittsburgh,  suceeding  Floyd  Morrow, 
resigned.  Mr.  Brient,  while  still  a  young  man 
In  years,  has  had  much  experience  in  the 
theatre  and  exchange  business,  having  spent 
practically  all  of  his  life  in  one  or  the  other 
of  the  industry's  branches.  He  began  in 
Dayton,  Ohio,  in  1906  as  an  operator  in  his 
brother's  theatre,  incidentally  the  first  pic- 
ture house  ever  built  In  Dayton.  Since  that 
time  he  has  been  identified  with  various 
theatres  and  exchanges,  and  five  years  ago 
was  general  manager  for  the  Skouras  chain 
of  houses  in  St.  Louis. 


Peter  Alderman,  manager  of  the  Centre 
Square  Theatre,  is  once  again  a  proud  daddy, 
and  as  mother  and  son  are  doing  fine  con- 
gratulations are  in  order.  The  newcomer  is 
a  ten-pound  boy.  The  Aldermans  have  two 
other  children,  a  ten-year-old  girl  and  a  four- 
and-a-half  year  old  boy 


The  World  extends  Its  sincere  sympathy 
to  the  Littlestone  Brothers,  exhibitors  of 
Turtle  Creek  and  East  Pittsburg-,  in  the  loss 
of  their  father,  whose  death  occurred  re- 
cently at  his  home  in  Braddock  after  a 
short  illness. 


Walter  Caldwell,  resident  manager  of 
Loew's  Aldine,  has  returned  from  his  two- 
weeks'  vacation  in  Florida  where,  besides 
other  amusements,  he  found  time  to  dabble 
in  real  estate  and  to  roll  up  a  perfect  golf 
score. 


Word  has  been  received  here  that  our  old 
exhibitor  friend,  William  V.  Mason  is  now 
president  of  the  Miami  Land  Company,  at 
Miami,  Florida.  Tiie  real  estate  game  is 
"Bills"  meat,  that  having  been  his  business 
In  Pittsburgh,  for  many  years  before  he 
turned  his  attention  to  the  managing  of  pic- 
ture theatres. 


Daniel  Daniels 
Managed  N. 

Daniel  Daniels,  formerly  an  executive  in 
the  Boston  office  of  United  Artists,  died 
during  the  night  of  June  16  in  a  room  at  a 
private  hotel  at  York  Beach,  Me.  At  the 
time  of  his  death  he  was  general  manager 
of  the  New  England  Amusement  Company. 
He  was  50  years  old.  Mr.  Daniels  when  he 
went  to  bed  complained  of  being  unusually 
tired.  He  left  a  call  for  7  a.  m.  When  he 
did  not  respond  to  the  knocking  on  the  door 
by  the  bellboy  in  the  morning  his  room  was 
entered  and  he  was  found  dead  in  bed.  Death 
was  said  to  have  been  due  to  natural  causes. 
Mr.  Daniels  had  resided  with  a  sister  in 
Allston,  Mass.  He  was  born  in  the  South 
End  section  of  Boston.  He  was  unmarried. 


Clyde  McArdale,  manager  and  lesse  of  the 
Somerville  Theatre  in  Somerville,  who  has 
closed  it  for  the  summer,  is  having  a  great 
time  during  this  period  producing  a  series 
of  musical  revues  at  a  hotel  at  Nantasket 
Beach.  Well,  we  always  did  maintain  Clyde 
was  a  versatile  "feller." 


E.  E.  Clive,  managing  director  of  the  Cop- 
ley Theatre  in  Boston,  with  Mrs.  Clive  and 
their  young  son  probably  by  the  time  this 
is  in  print  will  have  arrived  in  England 
for  the  summer. 


A  theatre  will  be  erected  on  Dudley  street, 
Roxbury,  by  the  Singer  Trust  Company. 


W.  Wilson  of  the  Palace  Theatre  in  Wol- 
laston  will  build  a  theatre,  store  and  office 


Peggy  Kelly,  one  of  several  beautiful  girls 
in  "Lilies  of  the  Street,"  an  F.  B.  O.  picture. 


structure  at  Hancock  and  IBeale  street 
Wollaston. 


Thomas  B.  Lothian,  general  manager  in 
Boston  for  A.  L  Erlanger;  Dennis  Shea, 
manager  of  the  Park  and  general  press  agent 
for  the  Erlanger  houses  in  Boston;  Albeit 
Sheehan  of  the  Tremont  Theatre  and  Joseph 
Cook  of  the  Hollis  Theatre,  upon  their  re- 
turn to  the  Hub  reported  that  they  had 
had  a  royal  time  on  their  recent  visit  to 
New  York,  whither  they  hied  upon  the  close 
of  the  theatrical  season  for  a  brief  sojourn. 


Frederick  De  Orotean,  32  years  old,  died 
on  June  2  in  the  Boston  City  Hospital.  .He 
failed  to  recover  from  an  operation.  He  had 
been  manager  of  a  theatre  at  Maynard  and 
long  had  been  well  known  as  a  New  England 
exhibitor. 

Here's  another  who's  gone  and  done  it. 
Earl  >S.  Giffen,  manager  of  the  Rialto  Thea- 
tre in  Westfield  has  "benedicted"  himself. 
Yes,  sir'ee.  He  up  and  become  married  to 
Miss  Elizabeth  M.  Lynch  of  Westfield  on  Fri- 
day, June  19. 


Irving  MacDonald,  ye  genial  major  domo 
of  Fox's  (William)  Theatre  in  Springfield, 
missed  a  chance  to  give  ye  scribe  a  pass 
the  other  day.  We  happened  to  be  passing 
through  Springfield  and  there  paused,  once 
again  to  say  "hello"  to  Manager  MacDonald 
after  more  than  a  two  years"  absence.  But 
we  can't  blame  him  for  being  absent  at  the 
time.  Ye  courteous  ticket  snatcher  informed 
us  (special  to  William  Fox)  that  Mr.  Mac- 
Donald had  gone  to  the  bank.  Our  time  was 
limited  so  we  couldn't  wait. 


Archibald  M.  Birtwell,  for  four  years  as- 
sistant treasurer  of  the  Colonial  Theatre  in 
Boston,  died  Wednesday,  June  17,  in  a  Brigh- 
ton hospital.  Death  came  while  he  was  un- 
dergoing an  operation.  Mr.  Birtwell  was  born 
in  Pawtucket,  H.  I.,  27  years  ago.  At  the 
start  of  the  war  he  enlisted  in  the  navy  and 
served  in  American  and  foreign  waters.  Upon 
his  discharge  he  became  assistant  treasurer 
at  the  Globe  Theatre,  Boston,  some  time 
later  going  to  the  Colonial.  He  is  survived 
by  his  wife.  The  funeral  took  place  on  June 
21. 


Thomas  D.  S.  Crowell,  treasurer  of  the 
Copley  Theatre  in  Boston,  has  opened  his 
summer  home  at  West  Harwich,  on  Cape  Cod. 

Domenico  Di  Lorenzo,  21  years  old,  a  pro- 
jectionist, ended  his  life  by  gas  poisoning 
at  his  home  in  Fitchburg.  He  had  been  ill 
and  out  of  work  for  some  time  past. 


Leave  it  to  "Buddy"  Stuart,  managing 
director  of  the  Fenway  Theatre  in  Boston, 
to  pull  one  to  make  the  folks  talk.  Well,  you 
all  know  Sunday,  June  21,  was  Father's  Day. 
So  did  "Buddy."  He  gave  a  handsome  neck- 
tie away  on  that  day  for  "father." 


Your  opportunity! 


CECIL  B.  DeMILLE 

Rod  TaRocque 


with  Lillian  Rich  and 
Robert  Edeson 
From  the  novel  by 
OCTAVUS  ROY  COHEN 
Adapted  by  E.  Richard 
Sehayer  and  Garrett  Fort 


Erected  by 

PAUL  SLOANE 


RELEASED  BY 


PRODUCERS  DISTRIBUTING  CORPORATION 


54 


MOVING   PICTURE  WORLD 


July  4.  1925 


Marks  Brothers  Close  Lease 

on  New  Chicago  Film  Theatre 


Marks  Brothers  theatres  have  closed  a 
lease  on  the  new  Harding-Lawrence  Thea- 
tre at  the  northwest  corner  of  Harding  and 
Lawrence,  Chicago,  for  twelve  years  from 
the  date  of  completion  of  the  building,  at  an 
annual  rental  of  $22,000  in  addition  to  SO  per 
cent,  of  the  net  profit,  with  option  for  exten- 
sion of  the  lease  for  an  additional  five-year 
period  at  the  same  terms.  The  new  1,500- 
seat  structure,  with  a  42  by  17  foot  stage,  is 
being  erected  for  the  Harding-Lawrence 
Theatre  Corporation,  of  which  H.  A. 
Schwartz  is  president  and  James  J.  Reddy  is 
secretary,  under  plans  by  Architects  Gallup 
and  Joy.  The  term  rental  exclusive  of  the 
percentage  of  profits  totals  $391,000  for  the 
seventeen-year  term.  This  makes  the  third 
house  the  Marks  circuit  have  added  to  their 
management  this  year. 


with  him  on  a  ten   week's  tour  of  the  Old 
World. 


R.  C.  Williams  has  given  up  his  lease  on 
the  Puritan  Theatre  at  West  Salem,  111.,  and 
will  devote  his  time  to  other  lines  of  busi- 
ness. 


E.  S.  Harris  is  remodeling  the  Princess  at 
Peoria  and  adding  a  new  organ  and  a  com- 
plete projection  room  equipment.  He  will 
open  the  house  about  July  1  with  a  second- 
run  policy. 


President  Charles  Nathan  of  the  Illinois 
association  has  returned  from  New  York 
where  he  attended  the  directors'  meeting  of 
the  national  association.  Jack  Miller  repre- 
sented the  Chicago  association  at  the  meet- 
insr,  which  they  report  was  well  attended. 


The  Haymarket  Theatre  on  West  Madison 
street  has  received  a  loan  of  $100,000  on  the 
property  for  five  years  at  5%  per  cent. 


Two  new  picture  theatres  are  projected 
for  Springfield,  111.  The  Midwest  Circuit  has 
organized  the  Lincoln  Square  Building  Cor- 
poration, with  J.  J.  Rubens  as  president  and 
Floyd  Brockell  as  vice-president,  and  the  site 
selected  is  on  Jefferson  at  Fifth  street.  It 
is  reported  that  the  Orpheum  circuit  also  Is 
planning  a  new  house. 


In  the  stock  selling  contest  put  on  by 
Balnban  &  Katz  among  the  employes  of  the 
various  houses,  the  winners  for  selling  the 
largest  amount  of  circuit  stock  to  the  patrons 
of  the  various  B.  and  K.  theatres  were  the 
Roosevelt  Theatre  ushers  under  Manager 
Laurance  Shead.  They  won  a  MOO  dinner. 
The  boys  at  the  Central  Park  Theatre  under 
Manager  Leslie  Turner  came  in  second  and 
were  awarded  a  S50  dinner.  The  content 
stimulated  a  lot  of  enthusiasm  nmonsr  the 
boys  and  hrougrht  out  teamwork  that  Is 
valuable  to  the  circuit  in  more  ways  than 
one. 


Will  Hollander,  publicity  manager  of 
Balaban  and  Katz,  is  getting  into  the  real 
estate  business.  He  has  bought  the  south- 
west corner  of  East  55th  and  University 
avenue  for  $87,500,  subject  to  a  mortgage  of 
$60,000.  Bill  bought  the  property  from  Ed- 
mund J.  Stafford,  but  what  he  is  going  to 
do  with  it  he  has  not  announced  as  yet. 
Maybe  another  house  and  maybe  not. 


The  Strand  at  Calloa,  111.,  has  reopened 
under  the  management  of  the  Goodrich 
Brothers  Circuit.  The  house  has  been  fixed 
up  for  an  all  summer  run  of  pictures. 


I.  Levine,  theatre  builder  here,  has  bought 
the  ground  at  Gravois  and  Ellenwood  ave- 
nue in  St.  Louis  and  will  build  a  2,6C0-seat 
house  there,  starting  work  in  the  next  thirty 
days,  he  says.  The  new  house  will  be  of  a 
Roman  type  of  architecture  and  will  be  ready 
for  business  early  next  year.  His  company 
has  several  other  houses  under  construc- 
tion. It  will  announce  plans  soon  of  other 
houses  projected  by  his  organization  in  this 
city  and  nearby  places. 


Manager  Charley  Ryan  of  the  Milford 
Theatre  of  the  Lynch  circuit  is  having  good 
success  despite  the  warm  weather  with  a 
Syncopation  Night  each  Friday  night  at  his 
house.  He  books  several  live  numbers  be- 
sides the  regular  picture  and  musical  pro- 
gram, and  has  been  able  to  hold  his  own 
despite  the  heat  wave. 


Friends  of  Harry  Marks,  house  manager 
of  the  Chicago  Theatre  of  Balaban  &  Katz 
since  its  opening,  are  extending  congratu- 
lations on  his  promotion  to  supervising  man- 
ager of  all  the  houses  of  the  circuit.  Cap- 
tain M.  A.  Knight,  assistant  manager  of  the 
Chicago,  will  succeed  Mr.  Marks. 


The  many  friends  of  Bruce  Fowler,  former 
managing  director  of  the  McVickers  Theatre 
under  Paramount,  will  be  glad  to  hear  he 
has  been  made  general  manager  of  the  Para- 
mount theatres  at  Kansas  City,  Mo.  David 
Balaban  is  now  managing  director  of  the 
McVickers.  He  was  formerly  at  the  Tivoli 
for  the  same  circuit. 

Jack  Miller,  manager  of  the  Chicago  ex- 
hibitors; Vincent  Lynch  of  the  Lynch  Cir- 
cuit, Frank  Scott  of  the  Iris  Theatre  and 
Bill  Pearl  of  the  Pearl  have  promised  their 
friends  some  fish  when  they  get  back  from 
the  wilds  of  Wisconsin  this  month. 


W.  L.  Busby,  manager  of  the  Empire  at 
Quincy,  111.,  has  been  named  treasurer  of  the 
Illinois  Poster  Advertisers. 


Louis  Laemmle,  well  known  exhibitor  and 
brother  of  Carl  Laemmle,  has  gone  abroad 


cS.  S.  Holland  has  sold  his  interest  in  the 
Liberty,  Atlanta,  111.,  to  O.  L.  Ogg. 


We'll  stack  this  program  against  your  play  dates 


Loop  Robberies 


Besides  his  many  other  worries  the 
manager  of  the  Chicago  Loop  theatres, 
especially  the  movie  houses,  has  to 
look  out  that  the  hold-up  men  do  not 
get  his  daily  receipts.  Witness  the 
hold-up  of  Manager  Rosenblum  and  his 
men  by  three  bandits  who  got  away 
with  $5,000  of  the  Sunday  receipts. 
These  payroll  hold-up  men  are  pretty 
slick  folks  as  they  generally  know  the 
lay  of  the  ground  before  they  tackle 
the  job,  and  the  only  failure  chalked 
up  against  them  so  far  in  the  Loop 
was  the  attempted  hold-up  of  the  Ran- 
dolph Theatre  box  office.  House  Man- 
ager Bachman  was  on  the  job  and 
scared  them  away.  The  Roosevelt 
Theatre  robbery  a  few  months  ago  was 
never  solved.  This  was  pulled  off  at 
night  right  across  the  street  from  the 
main  store  of  Marshall  Field  &  Co. 
Now  and  then  a  neighborhood  house 
gets  it,  as  witness  the  recent  robberies 
at  the  Peoples  and  Bryn  Mawr  the- 
atres. 

Other  worries  of  the  Loop  manager 
are  the  sneak  thief  and  pickpockets 
who  work  in  the  popular  houses.  The 
other  night  a  woman  had  to  borrow 
25  cents  from  the  box  office  of  a  the- 
atre to  get  home,  as  the  pickpocket 
had  cleaned  her  purse  out  while  she 
was  in  the  aisle  with  the  crowd  to  get 
a  better  seat.  The  theatre  folks  may 
have  to  do  like  the  outlying  bankers 
here — organize  a  patrol  to  supplement 
the  police  and  house  employes'  efforts 
to  thwart  these  lawbreakers. 


Omaha 


Universal  will  build  a  new  picture  theatre 
in  Omaha  on  Farnam  street  between  Six- 
teenth and  Seventeenth  streets.  E.  H.  Gold- 
stein, treasurer  of  Universal,  made  the  an- 
nouncement. The  location  is  to  be  just  west 
of  the  seventeen-story  First  National  Bank 
Building,  and  is  on  one  of  the  most  valuable 
pieces  of  property  in  the  city,  not  to  exceed 
fifty  feet  from  the  most  valuable  spot  in  the 
city,  which  is  Sixteenth  and  Farnam  streets. 

A.  H.  Blank  is  considering  three  different 
sites  in  Omaha  for  a  new  picture  house  here. 
He  already  has  the  Strand  and  Rialto.  both 
big,  conspicuous  first-run  houses.  Rumors 
are  out  that  Warner  Brothers  also  may  build 
a  first-run  house  here  soon.  About  a  year 
ago  it  was  pretty  definitely  stated  that 
Omaha  was  in  the  list  of  towns  they  were 
considering  for  a  string  of  theatres. 


CECIL  B.  DeMILLE 

presents 

Rod  La  Rocque 


with  Jetta  Goudal 
Noah  Beery 

Trixie  Friganza 
Directed  by 

PAUL*SLOANE 


The  Pastime  Theatre  at  Logan,  la.,  had  a 
booth  Are  recently  which  destroyed  a  Dim  to 
be  shown  the  next  nlfrht.  R.  I  Brown,  who 
operates  the  house,  had  to  rush  to  Omaha  to 
get  a  Aim  for  the  following  night.  He  sal* 
the  cause  of  the  Are  wns  a  bad  print  which 
clogged  in  the  machine.  He  hnn  made  tem- 
porary repairs  In  the  booth  and  will  operate 
there  until  his  fine  new  theatre  at  Loaran  Is 
completed,  which  is  expected  to  be  about 
July  1. 


tort  e/«V, 


H.  M.  McGaffin  has  bought  the  Viking  The- 
atre at  Polk,  Neb.,  from  M.  Thompson. 


The  Idyl  Hour  Theatre,  Senlca,  Neb.,  has 
been  sold  to  C.  L  Inman.  Walter  Spangler 
was  the  owner. 


Rocco  Romeo  has  bought  the  Family  The- 
atre at  Persia,  la.,  from  Tony  Schiavone. 


)w*S£o.r  PRODUCERS  niSTKn^LmNC^^ 


The  Commercial  Club  at  Elliott,  la.,  has 
bought  the  Starr  Theatre  at  that  place  from 
R.  E.  Starr. 


D.  E.  Cottrell  has  bought  the  Elite  at 
Meadow  Grove,  Neb.,  from  Mr.  Hotsford. 


July  4,  1925  M  O  V I N  G    P  I  C  T  U  R  E    W  0  R  L  D  55 


St*  Louis 

Three  new  houses  are  planned  for  St. 
Louis.  George  Skouras  will  build  a  $100,000 
theatre  at  Southwest  and  Midwest  avenue. 
Plans  have  been  prepared  by  Preston  J. 
Bradshaw.  Reubin  Levine  of  R.  Levine  & 
Company,  Chicago,  has  purchased  a  647-foot 
site  on  Gravois  avenue  and  plans  to  erect  a 
2,500-seat  theatre  there.  The  building,  which 
will  be  147  by  213  feet  and  three  stories  high, 
will  contain  seven  stores  and  forty  apart- 
ments. F.  Hoff,  6602  Hoffman  avenue,  is 
building  a  theatre  and  store  building  at  3239 
Ivanhoe  avenue  to  cost  $45,000.  It  will  be 
two  stories,  46  by  125  feet. 


Henry  Halloway,  owner-manager  of  the 
Gem  Theatre,  St.  John's,  Mo.,  is  a  newspaper 
editor  on  the  side.  He  has  been  conducting 
the  Weekly  Gem  and  the  past  week  took  over 
the  Overland-St.  John's  Record  and  will 
merge  the  papers. 


Contracts  have  been  let  for  the  remodeling 
of  the  West  Main  Street  Theatre,  Paragould, 
Ark.    The  improvements  will  cost  $75,000. 


Charles  Byrnes  has  assumed  his  duties  as 
director  general  of  Phil  Cohn's  Avenue  and 
Lyric  theatres  in  Bast  St.  Louis,  111.  Frank 
Nelson  will  continue  as  house  manager  at  the 
Avenue.  Ray  Netermeir,  who  sold  fillum  for 
Universal  and  F.  B.  O.,  now  is  managing  the 
Waverly  Theatre,  East  St.  Louis,  succeeding 
Charles  Byrnes. 


St.  Louis  friends  of  Ben  Prince,  formerly 
manager  of  the  Washington  Square  Theatre, 
Huinoy,  111.,  were  grieved  to  learn  that  he 
took  his  own  life  at  Memphis,  Tenn.,  on  June 
15.  He  had  been  in  ill  health  In  recent 
months  as  a  result  of  being  gassed  in  the 
World  War. 


Bill  Beynon,  Divernon,  111.,  exhibitor,  has 
lost  his  famous  German  police  dog.  The  an- 
imal was  strangled  to  death  when  his  collar 
caught  on  a  strand  of  bobbed  wire  as  he  was 
jumping  over  a  fence.  It  was  valued  at 
$1,500.  Tom  McKean  of  F.  B.  O.  has  one  of 
its  pups,  while  others  are  owned  by  Eddie 
Collins  and  Ray  Schalk  of  the  Chicago  White 
Sox. 


Bob  Clarke  of  the  Opera  House,  Effingham, 
111.,  recently  underwent  an  operation  for  gall 
stones. 


Plans  for  the  Greater  Movie  Season  are 
under  way.  On  June  24  Mayor  Victor  J.  Mil- 
ler, Director  of  Public  Safety  Board  and  City 
Court  Judge  Rosecan  addressed  exhibitors 
and  exchange  men  at  the  Melbourne  Hotel 
roof,  pledging  their  co-operation.  Miss  Esther 
Rosecan,  sister  of  the  judge,  is  handling  the 
campaign  in  this  territory  for  the  Hays  or- 
ganization. 


St.  Louis  theatre  robberies  of  the  past 
week:  Sunday  night,  June  14,  Q,ueens  Air- 
dome,  $273  taken.  Tuesday,  June  16,  Liberty 
Music  Hall,  $175  taken.  Tuesday,  June  16, 
Arcade  Airdome,  $72  taken.  Thursday,  June 
18,  Compton  Airdome,  $10  cash  and  5,000 
tickets  taken.  In  each  case  three  young  men 
participated.  The  police  have  arrested  one 
suspect  in  the  Arcade  robbery.  All  the  rob- 
beries occurred  while  shows  were  in 
progress. 


C.  E.  Lilly  came  to  town  and  bought  an 
organ  for  his  Star  Theatre,  Hannibal. 

Charley  Goldman  has  given  up  the  Opera 
House  at  Dupo,  111.  Mr.  and  Mrs.  Hall  are 
again  in  charge. 

The  Lyric,  Center,  Mo.,  has  been  taken  over 
by  L.  K.  Myers. 

Houses  reported  closed  are  American,  Cam- 
bria, 111.;  Gem,  Leachville,  Ark.,  and  Home, 
Donnellson,  111. 

Callers  of  the  week  were:  C.  C.  Jones, 
Cambria,  111.;  Ray  Miller,  Mexico,  Mo.;  C.  E. 
Lilly,  Hannibal,  Mo.;  S.  E.  Brady,  Cape 
Girardeau,  Mo.;  John  Pratt,  Fulton,  Mo.;  Mrs. 
Paul,  Carli-nville,  111.,  and  Oscar  Wesley,  Gil- 
lespie, 111. 


Newman  Tells  Story  of  His  Life 


AS  a  farewell  tribute  to  Frank  L.  Newman,  Kansas  City's  premier  exhibitor,  who 
leaves  for  Los  Angeles  to  manage  three  theatres  for  Paramount,  having  dis- 
posed of  his  Newman  and  Royal  Theatres  in  Kansas  City  to  Paramount,  the  Kan- 
sas City  Star  published  a  column  story  of  his  life  which  rivals  the  most  fanciful 
fiction. 

From  working  all  night  in  an  iron  foundry  for  $1.75  a  day  to  $1,000  a  week  salary 
and  $500,000  laid  away  as  a  nest  egg — those  are  the  two  extremes  of  Mr.  Newman's 
career  thus  far.  After  saving  diligently  in  a  small  ready-to-wear  establishment  which 
he  later  founded,  Mr.  Newman  eleven  years  ago  opened  the  Royal  Theatre  in  Kansas 
City,  but  the  house  didn't  come  without  a  fight,  as  there  was  an  injunction  against 
having  a  theatre  in  the  downtown  block.  Last  year's  proceeds  of  the  house  netted 
nearly  $70,000,  according  to  Mr.  Newman.  Then  came  the  Newman  Theatre  six  years 
ago,  which  is  by  far  the  most  elaborate  theatre  in  Kansas  City.  The  lowest  profits 
for  any  of  the  six  years  has  been  $54,000,  Mr.  Newman  said. 

"I  haven't  done  anything  spectacular  or  unusual,"  Mr.  Newman  said  modestly.  "I 
am  doing  now  at  40  what  a  lot  of  men  do  when  they  are  older,  cashing  in  on  what  I 
have,  seeing  that  there  is  something  laid  away  and  enough  to  take  care  of  my 
family  as  well." 

The  biggest  tribute  received  thus  far  in  life,  Mr.  Newman  said,  was  when  the  em- 
ployes of  the  theatre  came  to  him  and  begged  him  to  take  them  half  way  across  the 
continent  so  that  they  might  continue  working  for  him. 

"I  don't  desire  a  yacht  or  many  luxuries,"  Mr.  Newman  said.  "I  desire  to  live  simply 
and  well,  with  as  many  games  of  golf  for  recreation  as  possible." 

Although  the  deal  whereby  Paramount  will  purchase  the  Newman  and  Royal 
1  heatres  is  not  yet  closed,  according  to  Mr.  Newman,  Paramount  is  paying  $900,000 
for  the  two  houses.  Since  Mr.  Newman  owns  the  controlling  stock  in  both  theatres,  his 
proceeds  from  the  sale  will  be  more  than  $500,000. 


Cincinnati 

Joseph  Neiser,  who  operates  two  houses 
at  London,  Ohio,  is  proving  himself  a  Good 
Samaritan.  At  least  once  a  month  Neiser  in- 
vites some  fifty  children  from  the  local 
Children's  Home  to  be  his  guests  at  a  suit- 
able juvenile  picture,  and  occasionally  plays 
host  to  the  older  wards  of  the  county  Home 
for  the  Aged,  as  also  the  County  Infirmary, 
at  which  time  he  arranges  a  special  exhibi- 
ton  for  their  particular  benefit. 


The  new  1200-seat  house  being  built  by  A. 
G.  Constant  at  Steubenville,  Ohio,  and  sche- 
duled to  open  on  Labor  Day,  will  be  known 
as  the  Capitol.  It  will  be  elaborate  through- 
out. 


Carl  Lertzman,  Cleveland,  Ohio,  is  plan- 
ning a  new  theatre  on  West  35th  street.  At 
Columbus,  Ohio,  the  Pythian  Temple  Society 
will  erect  a  lodge,  theatre  and  office  build- 
ing at  corner  of  Mt.  Vernon  and  Talmadge 
streets  at  an  estimated  cost  of  $150,000. 


Charles  O.  Hoffman,  Columbus,  Ohio, 
claiming  to  own  &6  shares  of  stock  and  $2,000 
worth  of  bonds  in  the  Majestic  Theatre  Co., 
Sidney,  Ohio,  upon  which  the  interest  has 
not  been  paid,  recently  asked  for  a  receiver- 
ship for  the  company.  Robert  E.  Marshall 
has  accordingly  been  appointed  and  assumed 
charge  of  the  house.  A  detailed  report  of 
the  vompany's  affairs  is  not  yet  available,  but 
it  i;  'inderstood  that  the  liabilities  will  reach 
well   Vver  $100,000. 


Kansas  City 

Operating  only  the  Murray  Theatre,  small 
suburban  house,  three  years  ago,  Jay  Means, 
vice-president  of  the  M.  P.  T.  O.  Kansas- 
Missouri,  soon  will  begin  construction  on 
his  third  theatre,  to  be  built  between  Thirty- 
ninth  and  Fortieth  streets  on  Prospect  ave- 
nue. The  second  theatre  to  be  acquired  by 
Mr.  Means  was  the  Prospect  Theatre,  Twenty- 
sixth  street  and  Prospect  avenue. 


With  the  night  life  of  Kansas  City  rapidly 
moving  south,  there  are  persistent  rumors 
afloat  that  Metro-Goldwyn  and  Werner 
Brothers  are  contemplating  the  erection  in 
the  near  future  of  large  suburban  first-run 
theatres.  Werner  Brothers  are  known  to  be 
negotiating  for  three  sites. 


"Rube"  Melcher  has  taken  over  the  man- 
agement of  the  Waldo  Theatre,  suburban 
house  of  Kansas  City.  "Rube"  formerly  was 
city  salesman  for  Midwest  Film  Distributors, 
Inc.,  at  Kansas  City.  The  Sedalia  Theatre, 
Sedalia,  Mo.,  owned  by  Jack  Truitt,  will  be 
managed   by   George  Planck. 


Earl  Cunningham,  Paramount  exploiteer, 
and  the  Burford  Theatre  management  of 
Arkansas  City,  Kas.,  could  have  not  made 
a  more  complete  job  of  it  than  was  done  last 
week.  At  a  meeting  of  all  the  civic  clubs 
and  chamber  of  commerce  of  the  town,  It 
was  decided  to  stage  an  "Old  Home  Week"  In 
conjunction  with  the  showing  of  the  picture, 
September  29  and  30  and  October  1  and  2. 


YES.  there  is  profit  in  independence! 

CECIL  B.DEMILLE  ™ 


ROD  LaROCQUE 


K'  GQl*  CosmoHamilton 

~\V  -  V 

Lillian  Rich.Vfcii  ReynoIds.Rcbcrt  Edeson.  JossrphJue  iJoiman 

wsed  By  PRODUCERS  DISTRIBUTING  CORPORATION 


56 


MOVING    PICTURE    W ORLD 


July  4,  1925 


Canada 


Howard  Conover,  manager  of  the  Imperial 
Theatre,  Montreal,  recently  found  it  neces- 
sary to  make  a  public  announcement  that 
he  did  not  have  anything  to  do  with  the  pro- 
duction of  a  local  moving  picture  which  is 
to  show  comparisons  between  Montreal  to- 
day and  what  it  was  100  years  ago.  He 
learned,  he  says,  that  the  film  promoter  had 
been  using  the  name  of  the  Imperial  Thea- 
tre to  secure  co-operation  and  cash  ad- 
vancements for  the  making  of  the  picture. 

"The  Imperial  Theatre  merely  contracted 
to  pay  the  promoter  $100  for  the  privilege 
of  running  such  a  film  if,  after  its  comple- 
tion, it  proved  to  be  satisfactory  and  ac- 
ceptable, but  undertook  no  other  responsi- 
bility or  sponsorship,"  declared  Mr.  Con- 
over. 


Hagersville.  Ontario,  lost  its  picture  thea- 
tre on  June  14  when  the  structure  was  com- 
pletely destroyed  lry  fire  from  unknown 
cause.  There  was  no  one  in  the  theatre 
when  the  outbreak  occurred.  The  owner  was 
Howard  Ha^er,  who  intends  to  rebuild.  The 
loss  entailed  in  the  burning-  of  the  theatre 
and  adjoining-  property  was  estimated  at 
$200,000.  The  house  was  known  as  the 
Regal. 


Manager  Charles  A.  Meade,  manager  of  the 
Lyceum  Theatre,  Winnipeg,  Manitoba,  has 
shown  real  aggressiveness  in  going  after 
summer  business.  First  making  sure  of  the 
cooling  system  of  the  theatre,  Manager  Meade 
announced  a  healthy  list  of  first-rate  book- 
ings for  the  hot  weather  and  then  coupled 
everything  up  with  effective  advertising. 


Manager  H.  Walmsley  of  the  College  Thea- 
tre, Winnipeg,  Manitoba,  a  handsome  sub- 
urban house,  adopted  a  special  policy  for  the 
summer  whereby  programs  were  changed 
three  times  weekly  instead  of  weekly  as 
before.  Mr.  Walmsley  only  recently  took  over 
the  management  of  the  College  Theatre,  go- 
ing to  Winnipeg  from  Vancouver,  B.  C. 


Donat  Paquin,  proprietor  of  the  two  thea- 
tres in  Hull,  Quebec,  took  an  important  part 
in  the  jubilee  celebration  which  was  held  in 
Hull  on  June  14  to  16  to  commemorate  the 
125th  Anniversary  of  the  founding  of  the  city. 
Mr.  Paquin  is  a  member  of  the  Hull  Rotary 
Club  and  is  active  in  community  enterprises 
generally.  His  theatres  are  the  Laurier  and 
Eden  theatres. 

A.  H.  Coplan,  proprietor  of  the  Princess 
Theatre,  Rideau  street,  Ottawa,  had  another 
fire  scare  on  June  16  when  flames  were  dis- 
covered in  the  roof  of  the  structure  shortly 
after  midnight,  the  apparent  cause  being  de- 
fective electric  wiring.  Fortunately  little 
damage  was  done  and  no  loss  was  sustained 
by  the  theatre  proper. 

Joseph  M.  Franklin,  manager  of  B.  F. 
Keith's  Theatre,  Ottawa,  Ontario,  secured 
some  honest-to-goodness  publicity  in  the  Ot- 
tawa Journal  when  he  gave  an  interview  on 
a  community  topic  on  June  17,  the  subject 
being  the  desirability  of  securing  motor 
tourists. 


Denver 


Greater  Movie  Season  Campaign  is  well  on 
its  way  in  Denver.  Harry  Long,  manager  of 
the  America  Theatre,  has  been  elected  gen- 
eral manager  of  the  campaign.  This  will  be 
primarily  one  of  publicity  rather  than  adver- 
tising, and  if  plans  are  carried  out  as  ar- 
ranged a  very  successful  season  will  result. 


James  Pace,  owner  and  operator  of  the 
Pace  Theatre,  Chadron,  Neb.,  arrived  in  the 
city  for  a  business  visit  with  all  exchanges. 
He  is  a  veteran  exhibitor  of  the  Nebraska 
territory. 


James  Lynch,  owner  and  operator  of  the 
American  and  Empress  theatres  at  Laramie, 
Wyo.,  has  returned  home  after  a  visit  with 
his  Denver  film  exchange  friends. 


W.  P.  Perry,  operating  the  Midway  The- 
atre at  Burlington,  suddenly  appeared  in 
Film  Row  a  few  days  ago.  Perry  is  buying 
service  for  the  coming  season.  He  reports 
a  very  bright  outlook  on  business  conditions 
in  his  part  of  the  state. 


A.  J.  Talbot,  manager  of  the  Colorado  The- 
atre, has  returned  from  Pueblo  after  a  hur- 
ried business  trip  to  one  of  his  circuit  of 
theatres. 


Good  business  was  enjoyed  by  all  Curtis 
street  theatres  the  latter  part  of  this  week 
because  of  the  state  reunion  of  the  B.  P.  O. 
Elks  of  Colorado..  The  downtown  streets 
were  colorfully  decorated,  and  approximately 
10,000  Elks  helped  to  swell  the  theatre  at- 
tendance in  all  houses.  The  theatres  in  turn 
extended  every  effort  to  make  the  conven- 
tion a  success. 


The  new  Mission  Theatre  at  1465  South 
Pearl  street  has  had  its  grand  opening.  It 
is  one  of  the  most  beautiful  ever  erected 
among  the  suburban  houses  of  Denver,  and 
from  all  indications  it  will  be  one  of  the 
most  popular  suburban  theatres.  This  the- 
atre was  built  by  Fred  P.  Brown,  former 
manager  of  Metro-Goldwyn,  and  J.  B. 
Michiletti,  an  old-time  suburban  operator, 
having  owned  and  managed  the  Pearl  and 
Folly  theatres  of  this  city.  The  house  seats 
700.  The  design  is  of  a  mission  effect 
throughout.  The  new  theatre  is  welcomed  in 
its  neighborhood  as  it  has  not  only  beautified 
but  increased  the  value  of  surrounding  prop- 
erties. 


Milwaukee 

At  the  Milwaukee  Theatre,  Manager  George 
Fischer  allows  the  ushers'  staff  a  generous 
vacation  every  summer.  Three  of  the  boys, 
Ray  Kress,  Arnold  Kaliebe  and  Bill  Dudwig, 
thought  themselves  flushed  with  money,  so 
they  pooled  their  savings  and  bought  a  sec- 
ond-hand Ford. 

The  boys  left  for  a  two-week  motor  trip 
through  Wisconsin  to  Yellowstone  Park.  A 
working  schedule  has  been  mapped  out 
whereby  each  one  will  have  certain  duties 
to  perform.  The  boys  plan  to  camp  out  and 
cook  their  own  meals. 


Don't  Guess! 


Cecil  B.DeMilie  .  .  . 

Leatnce  Joy 


presents 


t  dmund  Bums 

Julia  Fave 
KeteitHdeson. 

RUPEPvT 
JULIAN 


hells 


highroad 


Eve  VmcHo 
Lconore  Coffee 


P. 


1IL 


H£L£AS£0  BY 


PRODUCERS 


San  Francisco 

Arthur  F.  Rousseau,  president  of  the 
Marian  Realty  Company,  which  owns  prop- 
erty in  the  vicinity  of  Eighth  and  Market 
streets,  San  Francisco,  and  which  has 
erected  many  buildings  in  this  neighborhood 
during  the  past  three  years,  has  announced 
plans  for  the  erection  of  a  picture  theatre 
which  has  been  leased  to  Warner  Bros,  for 
fifty  years.  The  theatre  will  have  a  front- 
age of  205  feet  on  Market  street  and  200 
feet  on  Eighth  street  and  will  be  the  largest 
west  of  Chicago,  with  2,700  seats  on  the  main 
floor  and  1.300  in  the  balcony.  The  erection 
of  the  theatre  means  that  the  two  new  build- 
ings occupied  by  a  large  clothing  store  will 
be  demolished.  Immediatelv  following  the 
beginning  of  work  on  the  theatre  construc- 
ion  work  will  be  commenced  on  a  four-story 
garage  at  Mission  and  Eighth  streets  to  serve 
patrons  of  the  house.  The  new  theatre  will 
face  the  Civic  Center  and  the  house  already 
under  construction  for  Alexander  Pantages. 


The  Californio  Theatre,  San  Francisco,  was 
the  scene  of  an  unusual  mid-night  show  fol- 
lowing the  regular  performances  on  the  eve- 
ning of  June  12.  the  affair  being  for  the  bene- 
fit of  the  endowment  fund  of  the  American 
Legion.  The  details  of  the  big  show,  which 
packed  the  house,  were  arranged  by  \at  Holt 
and  Charles  Kurtzman  of  this  theatre,  while 
Henry  Duffy  of  the  President  and  AlcMT.nr 
theatres  was  master  of  ceremonies,  with  Mn\ 
Dolin  in  charge  of  the  acts. 


Plans  for  a  theatre  on  Polk  street,  north  of 
Green,  to  be  built  by  T.  &  D.  Junior  Enter- 
prises. Inc.,  have  been  announced.  The  thea- 
tre will  occupy  a  lot  100  by  150  feet  and 
will  seat  1,750.  It  will  follow  Moorish  lines, 
with  minaret  towers  and  a  mosque-dome  In- 
terior. The  organ  will  be  located  In  the 
ceiling. 


The  Varsity  Theatre  at  Davis.  Cal.,  which 
has  been  closed  for  a  time,  was  opened  the 
third  week  in  June. 


Frank  Vesley,  >who  has  charge  of  the 
American  Theatre,  San  Jose,  Cal.,  for  the 
National  Theatres  Syndicate,  was  a  recent 
visitor  at  the  home  office  at  San  Francisco. 
He  fills  the  role  of  utility  manager  for 
the  organization  and  has  served  at  Porter- 
ville,  Modesto  and  other  places. 


Fred  Fink,  who  has  conducted  Fink's 
Theatre  at  Gridley,  Cal.,  for  years,  has  sold 
the  building  to  James  McNichols,  who  plans 
extensive  improvements. 

Lawrence  Borg,  manager  of  the  Varsity 
Theatre,  Berkeley,  Cal.,  is  making  use  of  a 
captive  balloon  to  advertise  his  programs. 


Among  the  exhibitors  who  visited  San 
Francisco's  Film  Row  recently  were  Jack 
Ryan  of  Vallejo,  Ed  Stark  of  the  Opal  Thea- 
tre, Hollister;  Fred  Sundquist  of  Albion,  and 
Mrs.  G.  H.  Wilson  of  the  Liberty  Theatre,  St. 
Helena. 


Texas 


J.  C.  Chatman  has  opened  his  new  Palace 
Theatre  at  Marlin,  Texas. 


Roy  E.  Kintz  has  opened  his  new  Soutn- 
ern  Theatre  at  McAllen,  Texas. 


Mr.  Purifoy  Is  building  a  new  theatre  at 

Anson,  Texas. 


William  Eppstein  and  J.  W.  Colvin  will 
erect  a  new  sixteen  story  hotel  and  theatre 
building  at  Houston,  Texas,  to  cost  $1,250,000. 

The  Shackelford  Brothers  are  erecting  a 
new  $100,000  theatre  at  Abilene,  Tex. 


vIBUTINC  CORPORATION 


Levy   and   Hamner    will    open   their  new 

l'alace  Theatre  at  Waco,  Texas,  soon. 


STRAlGriTfrom  ^SHOULDER  REPORTS 

ADepafOment  for.  The  Information  of  exhibiToju 

EDITED  BY  A.  VAN  BUREN  POWELL 


Associated  Exhibitors 

BAD  COMPANY.  (5,531  ft.).  Star,  Madge 
Kennedy.  Just  fair,  don't  promise  much  on 
this  one.  Tone,  not  so  good.  Sunday,  no. 
Special,  no.  Appeal,  sixty-five  percent.  All 
classes  town  of  6,000.  Admission  10-25.  J. 
El  Draginis,  Strand  Theatre,  (450  seats), 
Yoakum,  Texas. 

BARRIERS  BURNEO  AWAY.  (G.236  ft  ). 
Star  cast.  This  is  not  much  too  old,  no 
story.  First  night  fair,  second  complete 
flop.  Tone,  good.  Sunday,  yes.  Special,  no. 
Appeal,  sixty  percent.  All  classes  town  of 
6,000.  Admission  10-25.  J.  E.  Draginis, 
Strand  Theatre  (450  seats),  Yoakum,  Texas. 

IS  LOVE  EVERYTHING.  (G.OOO  ft.).  Star 
cast.  This  is  another  of  William  Christy 
Cabanne  features  and  all  that  I  have  run 
of  his  have  been  good.  He  has  a  real  cast 
of  actors  in  Frank  Mayo,  H.  B.  Warner  and 
Alma  Rubens.  Tone,  good.  Sunday,  yes. 
Special,  yes.  Good  appeal.  Working  class 
city  of  13,500.  Admission  10-15.  G.  M.  Bert- 
ling,  Favorite  Theatre  (168  seats),  Piqua, 
Ohio. 

NEVER  SAY  DIE.  (6  reels).  Star,  Doug- 
las MacLean.  A  fairly  good  comedy.  It  is 
Blow  moving  at  the  start  but  the  last  reel 
saves  the  show.  The  film  was  poor.  Pathe 
does  not  send  good  prints.  Good  tone.  A 
family  picture.  Not  a  special.  Good  appeal. 
Better  class  town  of  4,500.  Admission  10-15. 
C.  A.  Anglemire,  "Y"  Theatre  (404  seats), 
Nazareth,  Pennsylvania. 

F.  B.  O. 

ALIAS  MARY  FLYNN.  (5,550  ft.).  Star, 
Evelyn  Brent.  Audience  reaction  good.  They 
like  Evelyn  better  every  show  we  use  of 
her  as  a  star.  My  people  did  not  like  her 
at  first,  but  now  they  cannot  say  enough  in 
her  favor.  Ed.  Mahan,  Regale  Theatre, 
Salem,  South  Dakota. 

BANDIT'S  BABY.  Star,  Fred  Thomson. 
Very  good  as  are  all  of  his  westerns.  These 
are  certainly  worth  playing  for  they  will 
bring  in  the  crowds.  Silver  King  better  in 
this  one.  Tone,  okay.  Sunday,  okay.  Ap- 
peal, one  hundred  percent.  General  class 
town  of  4,000.  R.  L.  Nowell,  Idlehour  Thea- 
tre, Monroe,  Georgia. 

BANDIT'S  BABY.  Star,  Fred  Thomson.  A 
real  western  with  plenty  of  good  acting  and 
lots  of  action  and  a  baby  that  is  a  real  baby 
star.  Also  have  to  give  credit  to  the  horse 
which  does  lot  of  good  acting.  Tone,  good. 
Sunday,  yes.  Special,  yes.  Good  appeal. 
Working  class  city  of  13,500.  Admission  10- 
15.  G.  M.  Bertling,  Favorite  Theatre  (168 
seats),  Piqua,  Ohio. 

BROKEN  LAWS.  (6,413  ft.).  Star,  Mrs. 
Wallace  Reid.  Played  two  days  to  fair  bus- 
iness with  everybody  pleased.  The  boy  scouts 
were  back  of  this  show  for  us  and  helped 
to  put  it  across.  Tone,  good.  Special  maybe. 
Good  appeal.  Better  class  town  of  4.S00. 
Admission  10-15.  C.  A.  Anglemire,  "Y"  Thea- 
Jtre  (404  seats),  Nazareth,  Pennsylvania. 

BY  DIVINE  RIGHT.  Star  cast.  This  did 
fairly  well.  Seemed  to  please  most  of  the 
audience.  Tone,  good.  Sunday,  yes.  Spe- 
cial, no.  Appeal,  fifty  percent.  Small  town 
class  town  of  450.  Admission  10-30.  A.  F. 
Thomas,  Pastime  Theatre,  Almyra,  Arkansas. 

DANGEROUS  FLIRT.  (5,297  ft.).  Star, 
Evelyn  Brent.  A  very  good  program  offer- 
ing new  star  but  they  seemed  to  like  her 
and  title  drew  a  fair  house  for  very  hot 
weather.  Tone,  okay.  Sunday,  yes.  Spe- 
cial, no.  Fair  appeal.  All  classes  in  big 
city.  Stephen  G.  Brenner,  Eagle  Theatre, 
Baltimore,  Maryland. 

FIGHTING  SAP.  Star,  Fred  Thomson. 
Plenty  of  thrills,  good  acting,  some  action. 


These  dependable  tips  come  from  ex- 
hibitors who  tell  the  truth  about  pic- 
tures to  help  you  book  your  program 
intelligently.  "It  is  my  utmost  desire  to 
serve  my  fellow  man,"  is  their  motto. 

Use  the  tips;  follow  the  advice  of  ex- 
hibitors who  agree  with  your  experi- 
ence on  pictures  you  both  have  run. 

Send  tips  to  help  others.  This  is 
your  department,  run  for  you  and 
maintained  by  your  good-will. 


"Silver  King"  does  some  very  good  tricks. 
"Silver  King"  always  draws  a  crowd 
here.  Tone,  good.  Sunday,  yes.  Special,  no. 
Appeal,  ninety-five  percent.  Robert  W.  Hines, 
Hines  Theatrs,  Loyalton,  South  Dakota. 

FLASHING  SPURS.  Star,  Bob  Custer.  Fair 
western  picture  which  was  not  as  good  as 
Custer's  first  ones.  Patrons  didn't  rave  over 
this  and  several  suggested  that  Custer's 
heroines  should  be  better  looking  than  the 
young  ladies  used  in  this  photoplay.  West- 
ern fans  want  peaches  for  heroines  whether 
they  can  act  or  not.  Tone,  fair.  Sunday,  no. 
Special,  no.  Only  fair  audience  appeal.  Gen- 
eral class  town  of  1,000.  Admission  10-25, 
15-35.  H.  H.  Hedberg,  Amuse-U  Theatre, 
Melville,  Louisiana. 

GIRL  OF  THE  LIMBERLOST.  (6,500  ft.). 
Star  cast.  Better  pictuite  than  expected. 
However,  print  was  bad.  Had  several  com- 
ments that  were  favorable.  Tone,  o'kay. 
Sunday,  yes.  Special,  no.  Appeal,  sixty  per- 
cent. Small  town  class  town  of  450.  Ad- 
mission 10-30.  A.  F.  Thomas,  Pastime  Thea- 
tre, Almyra,  Arkansas. 

HIS  FORGOTTEN  WIFE.  (6,500  ft.).  Star, 
Madge  Bellamy.  This  picture  went  over  big 
with  the  usual  amount  of  advertising.  Had 
usual  amount  of  advertising.  Had  several 
who  commented  very  favorably.  Tone,  good. 
Sunday,  yes.  Special,  yes.  Appeal,  ninety 
percent.  Small  town  class  town  of  450.  Ad- 
mission 10-30-35.  A.  F.  Thomas,  Pastime 
Theatre,  Almyra,  Kansas. 

LIFE'S  GREATEST  GAME.  (7,010  ft.).  Star, 
Johnny  Walker.  Well  boys  this  is  a  winner. 
A  knockout  baseball  story.  Go  after  it 
strong.  It  has  a  little  of  everything  in  it 
and  is  sure  to  please  any  type  of  patronage. 
Tone,  okay.  Sunday,  yes.  Great  appeal. 
All  classes  in  big  city.  Stephen  G.  Brenner, 
Eagle  Theatre,  Baltimore,  Maryland. 


LIGHTS  OUT.  (6,938  feet).  Star  cast.  Fair 
program  picture  and  that's  all  I  could  see 
to  it.  No  comments  either  way,  so  it  must 
have  gotten  by.  All  classes,  town  of  4,000. 
R.  L.  Nowell,  Idlehour  Theatre,  Monroe, 
Georgia. 

MILLIONAIRE  COWBOY.  (4,841  feet).  Star, 
Lefty  Flynn.  Very  good  picture  of  the  action 
type.  This  is  our  first  of  this  star,  and  the 
fans  received  him  very  well.  Star  has  a 
warm  smile  and  good  personality.  We  pre- 
dict he  will  be  popular.  Tone  good.  Sun- 
day, no.  Special,  no.  Appeal,  seventy-five 
per  cent.  All  classes,  town  of  6,000.  Ad- 
mission 10-20-30.  Frank  H.  Wotton,  Park 
Theatre  (600  seats),  Lebanon,  New  Hamp- 
shire. 

VANITY'S  PRICE.  (6,124  feet).  Star,  Wil- 
liam Hughes.  Many  favorable  comments  on 
this  one.  Some  say  it's  extra  good.  Sure  is 
a  fine  picture.  Tone  good.  Sunday,  yes. 
Special,  no.  Appeal,  ninety  per  cent.  Farm- 
ers, town  of  185.  Admission  15-30.  Robert 
W.  Hines,  Hines  Theatre  (150  seats),  Loyal- 
ton,  South  Dakota. 

WHITE  FANG.  (5,600  feet).  Star  cast.  This 
picture  made  a  big  hit.  Strongheart  does 
great  work.  This  picture  did  a  big  business 
and  I  made  money.  Give  me  more  like  this 
one.  R.  B.  Christian,  Byers  Theatre,  Excel- 
sior Springs,  Missouri. 

WHITE  SIN.  Star,  Madge  Bellamy.  An- 
other F.  B.  O.  picture  that  made  good  for  me. 
This  is  a  mighty  fine  picture  and  should 
please  any  audience.  Tone  good.  Farming 
class,  town  of  800.  Admission  15-25.  A.  B. 
McCullough,  Community  Theatre  (250  seats), 
Neosho  Falls,  Kansas. 


First  'National 

ABRAHAM  LINCOLN.  (9,759  ft.).  Star 
cast.  Excellent  offering.  Pleased  everybody. 
Sure  this  special  would  go  anywhere  in  the 
United  States.  Tone,  good.  Sunday,  yes. 
Special,  yes.  Appeal,  one  hundred  percent. 
Town  of  1,650.  Mrs.  J.  B.  Travelle,  Elite 
Theatre,  Placerville,  California. 

ABRAHAM  LINCOLN.  (9,759  ft).  Star, 
cast,  George  Billings.  We  had  a  misout  on 
the  booking  some  weeks  past  and  played  it 
on  Saturday  night  after  arrival  to  light 
business.  We  were  given  a  return  date  and 
Hast  night  we  took  in  ten  dollars  and  five 
cents  on  this  return  showing.  Fine  tone. 
Sunday,  yes.  Extra  good  audience  appeal. 
Farming  class  town  of  1,021.  Admission  10- 
25-30.  H'.  S.  Stansel,  Ruleville  Theatre  (240 
seats),  Ruleville,  Mississippi. 


Now  is  the  time! 

■Bv  Cecil  B.DeMille 

^LEATRICE  JOY 

— — l.v   KthM  Wnttt  Miimfnrrl 


by  Ethel  Watts  Mumford 
adapted  by  Charles  Whittaker 
and  DouRlaa  Doty 
with  Robert  Ames 
Directed  fcv 

ALAN  HALE 


tfieASEDBY  PRODUCERS  DISTRIBUTING  CORPORATION 


58 


MOVING   PICTURE  WORLD 


July  4,  1925 


Between  Ourselves 

A  get-together  place  where 
we  can  talk  things  over 


You'll  all  be  glad  to  hear  that 
Carl  Anglemire,  who  has  reported 
with  sincerity  and  constancy 
during  the  years  of  Straight 
From  the  Shoulder's  existence, 
and  who  was  introduced  to  you 
as  projectionist-booker  of  the 
"Y"  Theatre,  Nazareth,  Penn- 
sylvania, has  been  made  Manager 
of  that  theatre. 

The  boy  has  the  stick-to-it- 
and-win  quality  that  takes  a  fel- 
low ahead. 

That's  the  spirit  that  has  dom- 
inated Straight  From  the  Shoul- 
der, and  in  the  same  spirit  that 
you  folks  have  taken  pride  in  the 
integrity  of  your  dependable  tip 
senders,  we  take  pride  in  hearing 
of  Carl's  step  ahead. 

Everybody  wishes  him  luck. 
Let's  all  boost  for  him.  He  de- 
serves success. 

And  we  always  like  to  hear 
from  you  folks  when  you're  go- 
ing ahead — just  as  much  as  we 
like  to  try  to  help  if  it's  possible 
when  you're  up  against  it. 

VAN. 


ANNA  CHRISTIE.  (7,631  ft.).  Star,  Blanche 
Sweet.  This  was  a  disappointment.  Ince 
don't  usually  make  'em  this  poor.  Too  low 
brow,  long,  overdrawn  and  too  much  drink, 
cigarettes,  and  fights.  Star  does  well  but 
actors  in  cast  get  on  your  nerves.  Tone, 
poor.  Sunday,  no.  Spedial,  no.  Appeal, 
twenty-five  percent.  Good  class  town  of 
800.  Admission  20-30.  C.  S.  Chapman,  Bel- 
videre  Theatre  (300  seats),  Grove  Hill,  Ala- 
bama. 

BLACK  OXEN.  (7,837  ft.).  Star,  Corinne 
Griffith.  You'd  better  look  out  and  not  step 
on  this  too  hard.  I  bought  this  for  a  special 
and  on  strength  of  Corinne  Griffith  and  Con- 
way Tearle  being  in  the  cast  but  the  ending 
ends  awful  and  I  cannot  hand  the  story  any- 
thing either.  Raised  admission  and  crowd 
came  out  very,  very  disappointed.  Tone, 
okay.  Sunday,  no.  Special,  no.  Appeal,  fif- 
teen percent.  Good  class  town  of  800.  Ad- 
mission 20-30.  C.  S.  Chapman,  Belvidere 
Theatre  (300  seats),  Grove  Hill,  Alabama. 

CIRCUS  DAYS.  (6,000  ft.).  Star,  Jackie 
Coogan.  Ran  this  at  program  prices  and  it 
pleased  everyone.  Jackie's  best  picture  to 
date.  Kids  like  him,  however  we  can't  raise 
admission  on  his  pictures  for  some  reason 
therefore,  he  makes  us  no  money.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Appeal, 
ninety-five  percent.  Good  class  town  of  800. 
Admission  20-30.  C.  S.  Chapman,  Belvidere 
Theatre   (300  seats),  Grove  Hill,  Alabama. 

DECLASSE.  (7,889  feet).  Star,  Corinne 
Griffith.  Just  a  picture.  No  drawing  power 
and  not  very  satisfying.  Guess  the  title  was 
too  highbrow  for  the  common  people;  at 
least  they  did  not  fall  for  it  here.  Griffith 
did  not  setm  to  be  enthused  in  her  part,  and 
whole  story  rather  wishy-washy.  Mixed 
class,  town  of  4,000.  Joe  Hewitt,  Strand 
Theatre,   Robinson,  Illinois. 

HER  MGHT  OF  ROMANCE.  (7,211  feet). 
Star,  Constance  Talmadge.  Good  comedy 
drama  that  was  a  little  bit  too  long  drawn 
out.  Six  reels  would  have  put  this  over 
much  better  as  the  action  would  have  been 
swifter.  However,  as  only  a  few  walked  out 
on  this  one,  we  must  class  it  as  fair  enter- 
tainment in  a  small  town  like  this.  Tone 
fair.  Sunday,  possible.  Special,  no.  Pair 
appeal.  General  class,  town  of  1,000.  Ad- 
mission 10-25,  15-35.  H.  H.  Hedberg,  Amuse- 
U  Theatre,  Melville,  Louisiana. 

HIS  SUPREME  MOMENT.  (6,565  feet). 
Star  cast.  Picture  opens  up  like  a  world 
beater  but  falls  to  commonplace  pace  and 
drags  to  the  end;  did  not  please  very  much, 
although  no  complaints;  did  not  draw.  Mixed 
class,  town  of  4,000.  Joe  Hewitt,  Strand 
Theatre,  Robinson,  Illinois. 

IN  HOLLYWOOD  WITH  POTASH  AND 
PERL  MUTTER.  (6,750  feet).  Star,  Alexander 
Carr.  Very  good  comedy  drama.  Tone  good. 
Sunday,  yes.  Just  above  program  schedule. 
Good  appeal.  Farmers  and  merchants,  town 
of  1,649.  Mrs.  J.  B.  Travelle,  Elite  Theatre, 
Placerville,  California. 

PAINTED  PEOPLE.  (5,700  feet).  Star, 
Colleen  Moore.  Mighty  fine  picture.  Several 
comments.  Should  go  good  in  any  theatre. 
Good  tone.  Farming  class  town  of  800.  Ad- 
mission 15-25.  A.  B.  McCullough,  Community 
Theatre  (250  seats),  Neosho  Falls,  Kansas. 


PERFECT  FLAPPER.  (7  reels).  Star,  Col- 
leen Moore.  Good  picture,  but  think  the 
younger  bunch  got  wind  that  gives  their 
conduct  a  swift  kick  and  stayed  away.  Every 
boy  and  girl  from  six  to  sixty  should  see  It. 
Tone,  okay.  Sunday,  yes.  Special,  no.  Appeal, 
one  hundred  per  cent.  All  classes  town  of  2,- 
517.  Admission  10-25.  A.  L.  Middleton,  Grand 
Theatre,  (500  seats),  DeQueen,  Arkansas. 

POTASH  AND  PER LM UTTER.  (7,700  feet). 
Star  cast.  A  real  comedy  drama,  which  pleased 
all.  Tone,  good.  Farming  class  town  of  800. 
Admission  15-25.  A.  B.  McCullough,  Com- 
munity Theatre  (250  seats),  Neosho  Falls, 
Kansas. 

SANDRA.  (7,905  feet).  Star,  Barbara  La- 
Marr.  Bunk.  And  they  try  to  tell  us  that 
people  like  Barbara  LaMarr.  My  crowd  would 
like  to  kill  her.  Tone,  poor.  Sunday,  no. 
Special,  no.  No  appeal.  Small  town  class  town 


Something  to  write  home  about! 


^LEAseo  by  PRODUCERS  DISTPJBUT1NG  COLORATION 


of  1,000.  Admission  10-35.  S.  G.  Harsh,  Prin- 
cess Theatre  (249  seats),  Mapleton,  Iowa. 

SEA  HAWK.  (  12.045  feet).  Star  cast.  Paid 
a  big  price  and  advertised  it  heavily  but 
couldn't  get  them  to  come  out.  Many  who 
saw  it  said  they  didn't  like  it  and  several 
walked  out.  It  just  naturally  didn't  appeal 
to  my  patrons.  Personally  I  thought  It  a  won- 
derful production.  If  I  had  It  to  do  over 
would  charge  15-25  cents  instead  of  25-50 
and  believe  I  would  come  out  better.  General 
class  town  of  4,000.  R.  L.  Nowell,  Idlehour 
Theatre,  Monroe,  Georgia. 

SKIN  DEEP.  Star.  Milton  Sills.  This  is  a 
story  of  a  series  of  thrilling  scenes  that 
Milton  Sills  knows  so  well  how  to  make  real 
on  the  screen.  An  ex-service  man  from  the 
underworld  displays  great  bravery  In  the 
front  line  trenches  and  tries  to  make  good 
on  his  return.  Hounded  by  the  police  he  Is 
railroaded  into  prison  but  in  the  end  aids 
the  district  attorney  to  clean  up  the  political 
crooks  and  weds  the  daughter,  Florence 
Vidor,  of  the  man  who  befriended  him.  This 
picture  has  punch  and  should  be  a  cleanup. 
George  W.  Walther,  Dixie  Theatre,  Kerrville, 
Texas. 

SON  OF  THE  SAHARA.  (8  reels).  Star, 
Bert  Lytell.  Interesting  from  start  to  finish 
and  well  produced.  Tone.  fair.  Sunday,  no. 
Appeal,  seventy-five  per  cent.  Conservative 
class  city  of  23.000.  Admission  twenty-five 
cents.  D.  J.  Adams,  Auditorium  Theatre, 
(1,000  seats),  Concord,  New  Hampshire. 

WOMAN  ON  THE  JURY.  (7,231  feet).  Star 
cast.  A  dandy  picture  with  some  big  laughs 
in  the  jury  room  at  the  antics  and  expres- 
sions of  the  "Jew"  jury.  Fine  cast,  direction, 
and  story.  Tone,  okay.  Sunday,  yes.  Special, 
no.  Appeal,  one  hundred  per  cent.  All  classes 
town  of  2,517.  Admission  10-25.  A.  L.  Mid- 
dleton, Grand  Theatre  (500  seats),  De  Queen, 
Arkansas. 

Fox 

BLI7.7.ARU.  (5.800  feet).  Star  cast.  This 
stood  up  better  than  most  of  Fox  specials, 
while  this  is  not  what  you  can  call  a  special, 
but  good  average.  Tone,  okay.  Sunday,  yes. 
Special,  no.  Appeal,  seventy-five  per  cent. 
Small  town  class  town  of  450.  Admission  10- 
30.  A.  F.  Thomas,  Pastime  Theatre.  Almyra, 
Arkansas. 

DANTE'S  INFERNO.  (5,680  feet).  Star 
cast.  Fair  attendance  and  not  much  com- 
ment either  way.  Personally  considered  the 
picture  good,  but  hardly  the  extra  special 
which  it  is  shouted  to  be.  Special  rent  but 
not  special  attendance.  Tone,  okay.  Sunday, 
I  think  so.  Fair  appeal.  Farming  class 
town  of  1,021.  Admission  10-25-30.  H.  S. 
Stansel,  Rulevllle  Theatre  (240  seats).  Rule- 
ville,  Mississippi. 

DANTE'S  INFERNO.  (5.680  feet).  Star 
cast.  A  wonderful  attraction.  So  different. 
Had  big  house  of  pleased  patrons.  Play  it 
up  and  you  will  make  some  money.  Appeal, 
ninety  per  cent.  Sunday,  yes.  Special,  yes. 
A.  J.  Van  Vranken,  Kansas  Theatre,  Kiowa. 
Kansas. 

DICK  TURPIN.  (5.224  feet).  Star.  Tom 
Mix.  An  attempt  to  get  Mix  out  of  westerns 
and  make  him  fit  into  bigger  parts.  Went 
over  okay  because  of  Mix  being  the  star,  but 
did  not  compare  with  "Last  of  the  Duanes." 
Keep  Mix  In  westerns.  Tone,  good.  Sunday, 
yes.  Special,  yes.  Appeal,  eighty  per  cent. 
All  classes  city  of  230.000.  Admission  10-20. 
It.  M.  Kennedy,  Royal  Theatre,  Birmingham, 
Alabama. 

DRAG  HARLAN.  Star.  Bill  Farnum.  A 
good  picture  with  lots  of  action  of  a  two 
gun  man  of  the  old  West.  Good  for  rough- 
necks, too  much  killing.  No  tone.  Sunday, 
no.  Special,  no.  Appeal,  fifty  per  cent. 
Town  of  2.800.  David  W.  Strayer,  Mt.  Joy 
Theatre,  Mt.  Joy,  Pennsylvania. 

GENTLE  JULIA.  (5,837  feet).  Star, 
Bessie  Love.  Too  gentle.  Paid  for  a  special, 
but  unfortunately  ran  as  a  program.  Tone, 
good.  Sunday,  yes.  Special,  no.  Weak  ap- 
peal. Small  town  class  town  of  460.  Ad- 
mission 10-30-35.  A.  F.  Thomas,  Pastime 
Theatre,  Almyra,  Arkansas. 

HEARTS  OF  OAK.  (5,326  feat).  Star, 
Hobart  Bosworth.    An  extra  good  drama  of 


July  4,  1925 


MOVING    PICTURE  WORLD 


59 


Hal  Roach's  well  known  Spat  Family  in  a  scene  from  the  comedy,  "The  Royal  Four- 
Flusher,"  which  is  on  Pathe's  list 


the  sea  and  sea  folks.  Bosworth  is  always 
good.  Tone,  okay.  Special,  no.  Appeal, 
okay.  All  classes  in  small  town.  Admission 
10-30.  M.  W.  Larmour,  National  Theatre 
(430  seats),  Graham,  Texas. 

IT  IS  THE  LAW.  (6,000  feet).  Star  cast. 
This  is  a  Fox  special  but  not  worth  the  price 
they  charged  for  it.  To  me  nothing-  more 
than  a  good  program  offering.  Tone,  good. 
Sunday,  yes.  Special,  no.  Poor  appeal.  All 
classes  in  big  city.  Stephen  G.  Brenner, 
Eagle  Theatre,   Baltimore,  Maryland. 

LAST  OF  THE  DUANES.  (6,842  feet). 
Star,  Tom  Mix.  Everything  that  a  picture 
should  be.  Author  fine;  story  good,  and  the 
star,  Tom  Mix  is  still  the  dean  of  all  western 
actors.  The  box-office  will  verify  his  popu- 
larity at  any  time.  Tone,  good.  Sunday,  no. 
Special,  yes.  Appeal,  one  hundred  per  cent. 
Frank  H.  Wotton,  Park  Theatre,  Lebanon, 
New  Hampshire. 

MILE  A.  MINUTE  ROMEO.  (4,800  feet). 
Star,  Tom  Mix.  Hot  weather  almost  ruined 
this  one  but  what  few  did  see  it  praised 
it.  Fair  appeal.  Small  town  class,  town  of 
1,500.  Admission  10-25.  T.  W.  Cannon,  Ma- 
jestic Theatre  (315  seats),  Greenfield,  Ten- 
nessee. 

MILE  A  MINUTE  ROMEO.  (4,800  feet). 
Star,  Tom  Mix.  Not  as  good  as  some  Mix 
pictures  but  it  surely  pulled  a  crowd.  There 
isn't  another  star  that  can  get  the  crowds 
like  Mix  can  In  this  town.  Tone,  good.  Sun- 
day, no.  Special,  no.  Appeal,  ninety  per 
cent.  Working  class  town  of  3,500.  Admis- 
sion 15-30,  20-40.  Henry  W.  Nauman,  Moose 
Theatre  (700  seats),  Elizabethtown,  Pennsyl- 
vania. 

NO  MOTHER  TO  GUIDE  HER.  (7  reels). 
Star  cast.  Title  misleading.  Another  so. 
called  special.  Audience  disappointed.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Fair  ap- 
peal. Small  town  class  town  of  450.  Admis- 
sion 10-30-35.  A.  F.  Thomas,  Pastime  The- 
atre, Almyra,  Arkansas. 

ST.  ELMO.  (6  reels).  Star,  John  Gilbert. 
A  good  dramatic  attraction  that  pulled  some 
extra  business  for  us.  Tone,  good.  Sunday, 
yes.  Special,  no.  Fair  appeal.  Town  and 
rural  class  town  of  1,028.  Admission  10-25. 
\V  C.  Geer,  Princess  Theatre  (175  seats), 
Vermont,  Illinois. 

SIX  CYLINDER  LOVE.  (7  reels).  Star, 
Ernest  Truex.  This  was  accepted  here  as  an 
entertaining  picture.  It  could  hardly  be 
called  a  special.  Tone,  okay.  Sunday,  yes. 
Special,  no.  Appeal,  fifty  per  cent.  Small 
town  class  town  of  450.  Admission  10-30-35. 
A.  F.  Thomas,  Pastime  Theatre,  Almyra,  Ar- 
kansas. 


TEMPLE  OF  VENUS.  (8  reels).  Star  cast. 
Rotten.  Too  much  "nude"  stuff.  Better  lay 
off  this  if  in  small  town.  Tone,  bad.  Sunday, 
no.  Special,  no.  No  appeal.  Small  town 
class  town  of  450.  Admission  10-30.  A.  F. 
Thomas,  Pastime  Theatre,  Almyra,  Arkansas. 

TRAIL  RIDER.  (4,752  feet).  Star,  Buck 
Jones.  This  is  one  of  the  best  western  fea- 
tures Jones  ever  made  and  where  he  is  pop- 
ular it  will  get  by  as  a  good  western.  Tone, 
okay.  Special,  no.  Appeal,  eighty  per  cent. 
Industrial  class  town  of  7,000.  Admission  10- 
30.  L.  O.  Davis,  Virginia  Theatre  (750  seats), 
Hazard,  Kentucky. 

WINNER  'TAKE  ALL.  (5,949  feet).  Star, 
Buck  Jones.  Best  Jones  I've  had  for  a  long 
time.  Very  suitable  for  theatres  whose 
patrons  like  lots  of  action.  Half  the  film 
taken  up  with  prize  fights,  but  how  Buck 
does  fight.  Has  an  excellent  plot  and  sup- 
porting cast.  Tone,  all  right.  Appeal,  one 
hundred  per  cent.  Mixed  class  town  of  1,500. 
Admission  10-25.  John  McGill,  Community 
Theatre  (500  seats),  Port  Orchard,  Washing- 
ton. 

WOLVES  OF  THE  NIGHT.  Star,  William 
Farnum.  This  picture  holds  you  from  be- 
ginning to  end.  Farnum  is  supreme.  A  won- 
derful picture  for  the  boys.  Applause  con- 
tinuously. Audience  enjoyed  every  moment. 
Working  class  city  of  100,000.  Admission  10- 
15-20.  W.  C.  Budge,  Comedy  Theatre  (275 
seats),  Jamaica,  New  York. 

WOLVES  OF  THE  NIGHT.  Star,  William 
Farnum.  Not  a  western,  but  a  good  picture, 
nevertheless.    Good    for   one    day    in  small 


houses.  A  reissue.  Tone,  good.  Sunday,  yes. 
Special,  no.  Appeal,  seventy-five  per  cent. 
All  classes  town  of  2,800.  Admission  15-25. 
D.  W.  Strayer,  Mt.  Joy  Theatre  (250  seats), 
Mt.  Joy,  Pennsylvania. 

Metro-Qoldwyn 

BANDOLERO.  (7,000  feet).  Star,  Renee 
Adoree.  Very  good  and  different  from  the 
average.  Tone,  good,  yes.  Special  yes. 
Good  appeal.  Neighborhood  class  city  of  15,- 
000.  Admission  10-15.  Ulysses  Ponsant. 
Bijou  Theatre  (500  seats),  Waterville,  Maine. 

BREAD.  (6,726  feet).  Star,  Mae  Busch. 
A  real  audience  picture.  Fine  tone.  Sun. 
day.  yes.  Special,  yes.  Appeal,  one  hun- 
dred per  cent.  Mixed  class  town  of  1.200. 
Admission  10-25.  John  McGill,  Community 
Theatre  (500  seats),  Port  Orchard,  Washing- 
ton. 

BREAD.  (6.726  feet).  Star,  Mae  Busch. 
Good  show  without  a  great  deal  of  action. 
Pleased  some  and  disgusted  others.  Not  so 
good  for  small  town  house.  Tone,  good. 
Sunday,  no.  Special,  no.  Appeal,  eighty-five 
per  cent.  Working  class  town  of  3500.  Ad- 
mission 15-30,  20-40.  Henry  W.  Nauman, 
Moose  Theatre  (700  seats),  Elizabethtown, 
Pennsylvania. 

BROKEN  BARRIERS.  (6,717  feet).  Star 
cast.  Just  a  program  picture.  Good  cast  and 
some  good  acting.  This  class  of  picture 
does  not  appeal  to  everyone.  Tone,  fair.  Sun- 
day, no.  Special,  no.  Appeal,  fifty  per  cent. 
Better  class  city  of  12,000.  Admission  10-25, 
15-35.  Ed.  Malhiot,  Monarch  Theatre  (550 
seats),  Medicine  Hat,  Alberta,  Canada. 

CIRCE  THE  ENCHANTRESS.  (6,882 
feet).  Star,  Mae  Murray.  We  did  not  con- 
sider this  a  good  picture,  and  we  bad  com- 
plaints on  the  type  of  the  story.  Business 
very  poor  on  this  star.  Tone,  questionable. 
Sunday,  no.  Poor  appeal.  Farming  class 
town  of  1,021.  Admission  10-25-30.  H.  S. 
Stansel,  Ruleville  Theatre  (240  seats),  Rule- 
ville,  Mississippi. 

GREAT  DIVIDE.  (7,811  feet).  Star, 
Alice  Terry.  Did  not  see  the  picture  but  the 
box  office  registered  it  as  lower  than  a  pro- 
gram subject.  Receipts  were  lower  than 
film  rental.  Farming  class  town  of  1,021. 
Admission  10-25-30.  H.  S.  Stansel,  Ruleville 
Theatre  (240  seats),  Ruleville,  Mississippi. 

HIS  HOUR.  (6,300  feet).  Star,  Aileen 
Pringle.  Gave  best  satisfaction  of  any  Glyn 
story.  Tone,  fair.  Sunday,  no.  Appeal,  eighty 
per  cent.  Conservative  class  city  of  23,000. 
Admission  twenty-five  cents.  D.  J.  Adams, 
Auditorium  Theatre,  Concord,  New  Hamp- 
shire. 

MARRIED  FLIRTS.  (6,705  feet).  Star,  Con- 
rad Nagel.  Good  program  picture,  but  not  a 
strong  member.  Had  no  kicks,  however.  No 
tone.  Sunday,  no.  Special,  no.  Appeal,  sixty 
per  cent.  All  classes  town  of  6,000.  Admis- 
sion 10-20-30.  Frank  H.  Wotton,  Park  Thea- 
tre (600  seats),  Lebanon,  New  Hampshire. 

NAVIGATOR-  (5,600  feet).  Star,  Buster 
Keaton.  Pulled  a  good  house  on  Memorial 
Day  with  all  the  parks  and  amusement  places 
opening  that  day,   and   satisfied  very  well 


Talk  is  cheap— Here's  evidence! 

Cecil  B.DeMille^ 


presents 


leatrice 


6y  Harry  Chapman  Ford 

with  Ctlva  Brook  and 
Roekllfte  Fellowts 

Directed  by 

Paul  Sloane 


pwaseo  *y PRODUCERS  DISTRIBUTING  CORPORATION 


60 


MOVING   PICTURE  WORLD 


July  4,  1925 


Compared  to  the  host  of  ex- 
hibitors who  guide  their  booking 
by  these  dependable  tips,  only  a 
handful  keep  this  department 
going. 

They  deserve  a  lot  of  credit. 
And— 

They  deserve  YOUR  help  in 
their  unselfish  efforts  to  benefit 
their  fellows. 

Obey  that  impulse  to  send  tips. 

You  are  willing  to  do  it! 

Say  you  WILL  DO  IT! 

USE  THE  BLANK! 


judging  by  the  amount  of  laughter.  Tone. 
Brood.  Sunday,  no.  Special,  no.  Appeal,  ninety 
per  cent.  Working-  class  town  of  3,500.  Ad- 
mission 15-30.  Henry  W.  Nauman,  Moose 
Theatre  (700  seats),  Elizabethtown,  Pennsyl- 
vania. 

RED  LILY.  (6,975  feet).  Star,  Ramon 
Novarro.  Starts  out  fair  but  after  a  reel  or 
two  it  is  gloomy  and  gets  more  so  until  the 
end.  Tone,  not  so  good.  Sunday,  no.  No 
appeal.  Neighborhood  class  city  of  15.000. 
Admission  10-15.  Ulysses  Ponsant,  Bijou 
Theatre   (500  seats),  Waterville,  Maine. 

REVELATION.  (8,738  feet).  Star,  Viola 
Dana.  Here's  a  wonderful  picture.  Drew 
more  for  me  than  "Little  Old  New  York" 
and  they  liked  it  better.  More  praise  than  I 
have  heard  for  along  time.  A  real  special. 
Sunday,  yes.  Special,  yes.  Appeal,  couldn't 
be  better.  Neighborhood  class  city  of  15,000. 
Admission  10-15.  Ulysses  Ponsant.  Bijou 
Theatre  (500  seats),  Waterville,  Maine. 

SEVEN  CHANCES.  (5.113  feef).  Star,  Bus- 
ter Keaton.  Best  he  has  done  yet.  Tone,  okay. 
Sunday,  okay.  Town  of  3,400.  Admission  10- 
25.  A.  E.  Jarboe,  Royal  Theatre  (500  seats), 
Cameron,  Missouri. 

SILENT  ACCUSER.  (6  reels).  Star,  Peter 
The  Great  (dog).  Animal  pictures  always  take 
with  my  patrons  and  they  were  not  dis- 
appointed with  this  one.  Tone,  good.  Sun- 
day, yes.  Special,  yes.  Good  appeal.  Mixed 
class  town  of  1,500.  Admission  10-25.  John 
MeGill,  Community  Theatre  (500  seats),  Port 
Orchard,  Washington. 

SINNERS  IN  SILK.  (5,700  feet).  Star, 
Adolphe  Menjou.  Good  so-called  jazz  pic- 
ture. Poor  crowd,  because  of  hot  wave,  but 
not  the  fault  of  the  picture  as  those  who 
came  were  very  well  pleased.  Two  or  three 
pretty  scenes  in  color.  Tone,  good.  Sunday, 
yes.  Special,  yes.  Good  appeal.  Neighbor- 
hood class  city  of  15,000.  Admission  10-15. 
Ulysses  Ponsant,  Bijou  Theatre  (500  seats), 
Waterville,  Maine. 

SO  THIS  IS  MARRIAGE.  (6,300  feet). 
Star,  Eleanor  Boardman.  A  very  good  pic- 
ture. Tone,  good.  Sunday,  yes.  Special, 
yes.  Fine  appeal.  Mixed  class  town  of  1,500. 
Admission    10-25.     John    MeGill,  Community. 


Theatre  (500  seats),  Port  Orchard,  Wash- 
ington. 

SPORTING  VENl'S.  Star.  Blanche  Sweet. 
A  good  picture  that  should  please  any  audi- 
ence. Good  drawing  power.  Good  appeal. 
Sunday,  yes.  Special,  yes.  Raymond  Cleve- 
land, Lyric  Theatre  (500  seats),  Lebanon, 
Tennessee. 

WOMEN  WHO  GIVE.  (7,500  feet).  Star 
cast.  A  sea  picture.  It  is  educational  as 
well  as  entertaining.  It  shows  how  they 
catch  sword  fish  and  depicts  tne  fisherman's 
life.  Sea  scenes  are  beautiful.  W.  C.  Budge, 
Comedy  Theatre,  Jamaica,  New  York. 

Paramount 

CALL  OF  THE  CANVON.  (6.892  feet). 
Star  cat.  Here  is  one  that  was  a  knockout 
for  us.  We  got  behind  it  with  strong  ad- 
vertising campaign  and  it  went  over  fine. 
Good  tone.  Sunday,  no.  Special,  no.  Ap- 
peal, ninety-five  per  cent.  Town  and  rural 
class  town  of  1.028.  Admission  10-25.  W.  C. 
Geer,  Princess  Theatre  (175  seats),  Vermont. 
Illinois. 

CITY  THAT  NEVER  SLEEPS.  (6.087  feet). 
Star,  Richard  Cortez.  Welcome  Home. 
Star,  Lois  Wilson.  Both  extra  good  pictures 
with  suitable  accessories  for  exploitation. 
Good  appeal.  Sunday,  yes.  Special,  no.  D. 
C.  Kennedy,  Electric  Theatre  (400  seats), 
Glasgow,  Missouri. 

DRESSMAKER  FROM  PARIS.  (7.080  feet). 
Star,  Lois  Wilson.  First  day's  business  was 
good.  After  that  it  fell  down.  Tone,  okay. 
Not  a  special.  Fair  appeal.  All  classes  in 
small  town.  Town  of  3,000.  Admission  10- 
30.  M.  W.  Larmour,  National  Theatre  (430 
seats),  Graham,  Texas. 

EMPTY  HANDS.  (6,976  feet).  Star,  Jack 
Holt.  In  my  opinion  this  is  as  good  as 
"Sinners  In  Heaven"  although  It  did  not  get 
the  money,  work  of  both  stars  excellent, 
people  like  these  high  life  pictures.  Appeals 
to  adults.  Sunday,  no.  Special,  no.  B.  Jaffe, 
Norwood  Theatre  (500  seats),  Birmingham, 
Alabama. 

FEET  OF  CLAY.  (9,746  feet).  Star,  Vera 
Reynolds.  This  is  very  good.  Fine  acting 
and  scenery  all  the  young  folks  will  eat 
this  one.  Tone,  good.  Sunday,  yes.  Special, 
yes.  Appeal,  ninety  per  cent.  All  classes 
town  of  6,000.  Admission  10-25.  J.  E. 
Diaginis,  Strand  Theatre  (450  seats), 
Yoakum,  Texas. 

FORTY  WINKS.  (6,203  feet).  Star,  Ray- 
mond Griffith.  Griffith  is  getting  more  popu- 
lar every  day.  While  I  did  not  consider  this 
picture  anything  extraordinary  It  did  a  sat- 
isfactory business  and  the  people  appeared 
to  like  it.  Tone,  okay.  Special,  no.  Good 
appeal.  All  classes  in  town  of  3,000.  Ad- 
mission 10-30.  M.  W.  Larmour,  National  The- 
atre  (430  seats),  Graham,  Texas. 

GARDEN  OF  WEEDS.  (6,230  feet).  Star, 
Betty  Compson.  A  sex  drama  that  will  not 
appeal  to  all  classes.  Direction,  photoplay, 
and  acting  good.  Very  little  action  in  a 
weak  story.  Poor  tone.  Sunday,  no.  Spe- 
cial, no.  Appeal,  sixty  per  cent.  General 
class  city  of  500,000.    Admission  10-20.  Will- 


Marie  Prevost  and  Monte  Blue  in  "Kiss 
Me  Again,"  the  Ernst  Lubitsch  produc- 
tion for  Warner  Brothers 


iam  T.  Meeks.  Silliman's  Murray  Theatre, 
Milwaukee,  Wisconsin. 

HERITAGE  OF  THE  DESERT.  (5,785 
feet).  Star,  Bebe  Daniels.  These  Paramount 
Zane  Grey  productions  are  sure  getting  the 
business  for  us.  There  are  fine  entertain- 
ment. Tone,  good.  Sunday,  no.  Special,  no. 
Appeal,  very  good.  Town  and  rural  class 
town  of  1,028.  Admission  10-25.  W.  C. 
Geer  Princess  Theatre  (175  seats),  Vermont, 
Illinois. 

KISS  IN  THE  DARK.  (5.767  feet).  Star 
cast.  All  reports  on  this  one  were  bad.  So 
was  business.  Not  a  special.  Bad  appeal. 
All  classes  in  town  of  3,000.  Admission  10-30. 
M.  L  Larmour,  National  Theatre  (430  seats), 
Graham,  Texas. 

MISS  RLCEREAKD.  Star,  Bebe  Daniels. 
A  comedy  with  Bebe  Daniels  starring.  Enuf 
said.  There  are  two  kinds  of  comedies,  raw 
and  rare,  slap-stick  and  snappy.  This  one  is 
of  the  hot  house  variety  classy  with  bril- 
liant Bebe  and  Robert  Frazer  giving  us  real 
art  in  humor,  and  the  gifted  comedian  Ray- 
mond Griffith  almost  running  away  with  the 
picture.  Only  one  man  left  the  show  and 
he  changed  his  mind  and  turned  back.  If 
you  want  to  please  your  folks  get  "Miss 
Bluebeard"  and  her  many  husbands.  It's  a 
scream.  City  and  country  class  town  of 
3.000.  Admission  10-30.  George  W.  Walther, 
Dixie  Theatre  (500  seats),  Kerrvllle,  Texas. 

VEW  LIVES  FOR  OLD.  (6,796  feet). 
Star  Betty  Compson.  Fell  down  at  the  box 
office  but  those  who  saw  It  claimed  it  was 
the  best  thing  Betty  has  ever  done.  Tone, 
okay.  Special,  no.  Fair  appeal.  All  classes 
in  town  of  3,000.  Admission  10-30.  M.  W. 
Larmour.  National  Theatre  (430  seats),  Gra- 
ham, Texas. 

NORTH  OF  36.  (7,908  feet).  Star  cast. 
Better  than  "Covered  Wagon"  said  my 
patrons  but  did  not  draw  near  so  well.  How- 
ever, it  rained  all  three  nights  I  ran  it  but 
it  pulled  big.  Paramount  pictures  are  going 
good  for  me  and  I  am  getting  excellent  serv- 
ice from  this  company.  A.  J.  VanVranken, 
Kansas  Theatre,  Kiowa,  Kansas. 

OLD  HOME  WEEK.  (6.780  feet).  Star. 
Tom  Meighan.  The  best  picture  Meighan  has 
made  since  "Back  Home  and  Broke."  Gen- 
erally liked  and  drew  an  exceptional  week's 
business  for  me  as  have  all  the  Meighan  pic- 
tures. Lila  Lee  is  charming  and  is  well 
cast.  All  classes  city  of  95,000.  Admission 
40-50.  Guy  Kenlmer,  Arcade  Theatre  (1,152 
seats),  Jacksonville,  Florida. 

PETER  PAN.  (9,593  feet).  Star  cast. 
Forces  the  radio  hounds  to  take  a  night  off, 
and  sends  them  back  home  with  a  reso- 
lution formed  that  they  must  be  sure  to  come 
and  see  some  of  your  following  programs. 
Tone,  fine.  Sunday,  yes.  Special,  yes.  Good 
appeal.  Mixed  class  town  of  1,500.  Admission 


Product  that  shows  the  way! 


A  romantic  drama , 
of  the  secret  service  | 


CECIL  B.  DeMILLE 


prtSUlU 


Three  Faces  East 

Ay  Anthony  Paul  Kelly 

with  Robert  Ames,  Rockliffe  Fellowes, 
Julia  Faye,  Noah  Beery,  Sally  Rand. 

Oirtctcd  tif 

RUPERT  JULIAN 
ilSTRJPUTlNG  tORPORATiOrT 


July  4,  1925 


MOVING   PICTURE  WORLD 


61 


Summer  tips: 

Make  your  lobby  invitingly 
cool-looking. 

Let  folks  know  the  house  is 
cool  inside. 

Get  the  riders  riding  to  your 
theatre. 

Pick  features  that  have  a 
strong  hot-weather  pull. 

Watch  your  short  subjects; 
pick  them  for  quality  —  laughs, 
news  interest,  serial  suspense — 
and  tell  the  world  they're  good! 

AND  SEND  TIPS  FOR 
OTHERS! 


MAY  McAVOY 

Who  plays  Esther  in  Metro-Goldwyn's  "Ben 
Hur" 


10-2").  John  McGill,  Community  Theatre  (500 
seats),  Port  Orchard,  Washington. 

PIED  PIPER  M ALONE.  (7,264  feet).  Star, 
Thomas  Meighan.  A  good  program  picture. 
Fine  sea  storm.  Ended  so  funny  just  stopped 
in  a  very  Interesting  place.  Tone,  good.  Sun- 
day, yes.  Special,  no.  Appeal  ninety  per  cent. 
Farmers  town  of  185.  Admission  15-30.  Rob- 
ert W.  Hines,  Hines  Theatre  (170  seats),  Loy- 
alton,  South  Dakota. 

PIED  PIPER  M  ALONE.  (7,264  feet). 
Star,  Thomas  Meighan.  A  mighty  fine  clean 
type  of  picture  that  did  fine  at  the  box  office. 
Tone,  good.  Sunday,  yes.  Special,  no.  Ap- 
peal, ninety-nine  per  cent.  Town  and  rural 
class  town  of  1,028.  Admission  10-25.  W.  C. 
Geer,  Princess  Theatre,  Vermont,  Illinois. 

SALOME  OF  THE  TENEMENTS.  (7,017 
feet).  Star  cast.  Picture  was  not  liked. 
Business  bad.  I  believe  the  race  of  the  char- 
acters was  the  cause.  Special,  no.  No  ap- 
peal. All  classes  in  town  of  3,000.  Admis- 
sion 10-30.  M.  W.  Larmour,  National  The- 
atre (430  seats),  Graham,  Texas. 

SIDE  SHOW  OF  LIFE.  (6,511  feet).  Star, 
Ernest  Torrence.  A  very  poor  picture.  Had 
lots  to  walk  out  before  it  was  over.  This  is 
the  kind  that  puts  Paramount  down  with  all 
others.  Tone,  none.  Sunday,  yes.  Special, 
no.  Appeal,  twenty  per  cent.  College  class 
town  of  2,145.  Admission  10-25.  R.  X.  Will- 
lams,  Jr.,  Lyric  Theatre  (345  seats),  Oxford, 
Mississippi. 

SINGER  JIM  MCKEE.  (7  reels.)  Star,  Wil- 
liam S.  Hart.  I  agree  with  other  exhibitors 
who  have  played  this.  There  is  absolutely  no 
excuse  for  such  a  picture.  Hart  is  about  dead 
here  after  this  one.  All  classes  town  of 
4,000.  R.  L.  Nowell,  Idlehour  Theatre,  Mon- 
roe, Georgia. 

STORY  WITHOUT  A  NAME.  (7,912  feet). 
Star,  Agnes  Ayres.  Not  any  good.  No  won- 
der It  was  not  named.  One  of  those  kind 
"name  it  and  take  it."  No  tone.  Sunday, 
yes.  Special,  no.  Appeal,  ten  per  cent.  Col- 
lege class  town  of  2,145.  Admission  10-25. 
R.  X.  Williams,  Jr.,  Lyric  Theatre  (345  seats), 
Oxford,  Mississippi. 

TOMORROW'S  LOVE.  (5,802  feet).  Star, 
Agnes  Ayres.  Just  a  good  program  number. 
Tone,  good.  Sunday,  yes.  Special,  no.  Fair 
appeal.  Town  of  1,650.  Mrs.  J.  B.  Travelle, 
Elite  Theatre,  Placerville,  California. 

TONGUES  OF  FLAME.  (6,763  feet).  Star, 
Thomas  Meighan.  Thomas  Meighan  again  in 
his  usual  hero  stuff.  Not  as  good  as  most 
of  his  plays,  but  the  story  is  interesting. 
War  heroics,  with  our  Tom  going  over  the 
top  with  a  company  of  Indian  buddies  and 
on  his  return  aiding  the  Red  Men  in  a  fight 
against  unscrupulous  capitalists  getting  hold 
of  their  property '  knowing  that  there  is  oil 
on  the  reservation.    Bessie  Love  comes  near 


grabbing  the  honors  in  the  role  of  the  little 
Indian  school  teacher.  It's  a  good  bet  for 
it  will  please  all  comers.  City  and  country 
class  town  of  3,000.  Admission  10-30.  George 
W.  Walther,  Dixie  Theatre,  Kerrville,  Texas. 

TOP  OF  THE  WORLD.  (7,167  feet).  Star, 
James  Kirkwood.  This  is  a  story  of  Africa. 
Somewhat  similar  to  "Ponjola."  It  pleased 
all  who  saw  it  but  did  not  have  the  drawing 
power  of  the  other.  Tone,  okay.  Special, 
no.  Fair  appeal.  All  classes  in  town  of  3,000. 
Admission  10-30.  M.  W.  Larmour,  National 
Theatre   (430  seats),   Graham,  Texas. 

WAGES  OF  VIRTUE.  (7,093  feet.  Star, 
Gloria  Swanson.  A  good  heavy  drama  with 
a  special  cast.  Situations  that  require  ser- 
ious acting  and  continued  saucy  humor  fur- 
nished by  Gloria  makes  a  picture  my  patrons 
thought  good.  Tone,  fair.  Sunday,  yes. 
Special,  yes.  Appeal,  ninety  per  cent.  Gen- 
era] class  city  of  500,000.  Admission  10-20. 
William  T.  Meeks,  Silliman's  Murray  Theatre, 
Milwaukee,  Wisconsin. 

%  AZA.  (7,076  feet).  Star,  Gloria  Swan- 
son.  This  was  a  real  disappointment.  First 
time  this  star  ever  flopped  here  but  she  was 
a  decided  flop  in  this.  Her  part  ruins  her 
because  we  always  like  her  best  in  a  real 
love  picture.  She  had  too  much  temper, 
fought,  kicked  and  bossed  around  too  much. 
Tone,  none.  Sunday,  no.  Special,  no.  Ap- 
peal, twenty-five  per  cent.  Good  class  town 
of  800.  Admission  20-30.  C.  S.  Chapman, 
Belvidere  Theatre  (300  seats),  Grove  Hill, 
Alabama. 

Pathe 

WAV  OF  MAN.  (9,000  feet).  Star,  Allene 
Ray.  Ran  this  picture  one  show  and  print 
was  in  such  terrible  condition  was  com- 
pelled to  close  house  for  the  day  therefore 
cannot  make  any  report  on  this  subject.  No 
appeal.  Stephen  G.  Brenner,  Eagle  Theatre, 
Baltimore,  Maryland. 

WHITE  SHEEP.  (5  reels).  Star  cast.  A 
western  comedy.  Play  it  if  westerns  go  in 
your  house.  They  don't  in  mine.  Tone,  okay. 
Sunday,  yes.  Special,  no.  Appeal,  fifty  per 
cent.  College  class  town  of  2,145.  Admis- 
sion 10-25.  R.  X.  Williams,  Jr.,  Lyric  The- 
atre  (345  seats),  Oxford,  Mississippi. 


Producers*  Dist.  Corp, 

CHALK  MARKS.  (6,000  feet).  Star,  Mar- 
guerite Snow.  A  very  good  picture.  Can  be 
enjoyed  by  everyone.  Good  for  a  three  day 
run  as  it  is  a  story  of  a  school  teacher. 
Tone,  good.  Sunday,  yes.  Special,  no.  Ap- 
peal, eighty  per  cent.  Town  of  2,800.  David 
W.  Strayer,  Mt.  Joy  Theatre  Mt.  Joy,  Penn- 
sylvania. 

CHARLEY'S  AUNT.  (7,243  feet).  Star, 
Syd  Chaplin.  A  farce  comedy  that's  a  win- 
ner anyway  you  look  at  it.  Real  honest-to- 
goodness  comedy  fast  and  furious  that  will 
positively  make  even  the  crabs  part  their 
thin  lips  in  hearty  guffaws.  Tone,  good. 
Sunday,  yes.  Special,  yes.  Appeal,  one  hun- 
dred per  cent.  General  class  city  of  500.000. 
Admission    10-20.     William    T.   Meeks,  Silli- 


man's Murray  Theatre  (740  seats),  Mil- 
waukee, Wisconsin. 

CHARLEY'S  AUNT.  (7.245  feet).  Star 
cast.  Have  five  hundred  seats  and  only  wish 
I  had  had  2,500  when  I  played  this  picture. 
Greatest  picture  played  in  long  time.  Book 
it  twice  as  long  as  you  think  you  can  play 
it.  William  Dable,  Lyric  Theatre,  Shenan- 
doah, Pennsylvania. 

CHARLEY'S  AUNT.  (7,245  feet).  Star,  Syd 
Chaplin.  This  is  a  knockout,  and,  boys,  do 
not  be  afraid  of  this  one.  Just  warn  your 
oatrons  that  you  will  not  be  responsible  for 
split  sides,  etc.  Chock  full  of  real,  honest- 
to-goodness  funny  comedy.  Ed.  Malhiot, 
Monarch  Theatre,  Medicine  Hat,  Alberta, 
Canada. 

FLAMING  FORTIES.  (5.770  feet).  Star, 
Harry  Carey.  This  is  Bret  Harte's  famous 
story  "Tennessee's  Partner"  and  that  fact 
makes  it  an  extra  good  drawing  card.  The 
picture  pleased.  Tone,  okay.  Special,  no. 
Good  appeal.  All  classes  in  town  of  3,000. 
Admission  10-30.  M.  W.  Larmour,  National 
Theatre  (430  seats),  Graham,  Texas. 

LET  WOMEN  ALONE.  Star  cast.  Not 
worth  the  express  we  paid  on  it  to  us. 
Farming  class  town  of  1,021.  Admission  10- 
25-30.  H.  S.  Stansel,  Ruleville  Theatre  (240 
seats),  Ruleville,  Mississippi. 

NIGHT  HAWK.  (5,115  feet).  Star,  Harry 
Carey.  Good  program  picture.  Fair  west- 
ern makes  a  good  Saturday  night  show  for 
small  town.  Tone,  good.  Sunday,  yes.  Spe- 
cial, no.  Good  appeal.  Farmers  town  of 
412.  Admission  10-25.  John  C.  Leveck,  Be- 
noit  Auditorium  (100  seats),  Benoit,  Mis- 
sissippi. 

RECKLESS  ROMANCE.  (5,530  feet).  Star 
cast.  Here's  a  good  feature  length  comic 
keeps  you  interested  the  whole  way.  Good 
for  two  days  in  program  houses.  Tone,  good. 
Sunday,  yes.  Special,  no.  Appeal,  eighty  per 
cent.  All  classes  town  of  2,800.  Admission  15- 
25.  D.  W.  Strayer,  Mt.  Joy  Theatre  (250 
seats),  Mt.  Joy,  Pennsylvania. 

SILENT  SANDERSON.  Star,  Harry  Carey. 
Another  real  Carey  and  a  real  picture  with 
lots  of  punch.  All  the  last  Carey's  have  been 
good,  and  have  not  seen  a  bad  one.  Tone,  good. 


Grab  this  lineup! 


CECIL  B.  De  MILLED-- 


62 


MOVING   PICTURE  WORLD 


July  4,  1925 


Always  glad  to  get  tips  on  the 
late  releases,  folks. 

Whenever  you  run  a  late  pic- 
ture, send  in  the  tip  right  away. 

The  older  films  are  fine  to  get 
tips  on,  too — of  course! 

But  I'd  like  to  get  all  the  late 
runs  that  you  can  send,  as  well. 

THANKS  FOR  THE  BLANKS 
—FILLED! 


Sunday,  no.  Special,  no.  Good  appeal.  Work- 
ing: class  city  of  13,000.  Admission  10-25.  G. 
M.  Bertling,  Favorite  Theatre  (160  seats), 
Piqua.  Ohio. 

WHAT  SHALL  I  DO.  (8.000  feet).  Star, 
Dorothy  Mackaill.  This  was  very  good  pic- 
ture. I  would  advise  anyone  to  book  it  as  It 
should  please  most  anyone.  Tone,  good.  Sun- 
day, yes.  Special,  yes.  Good  audience  appeal. 
Small  town  class  and  farmers  town  of  600. 
Admission  10-20,  10-30.  H.  W.  Batchelder, 
Gait  Theatre  (175  seats).  Gait.  California. 


United  Artists 

THIEF  OF  BAGDAD.  Star,  Douglas  Fair- 
banks. Had  my  fingers  crossed  from  the  time 
I  contracted  this  and  my  intuition  was  cor- 
rect. Aimed  too  much  for  the  highbrows  and 
had  no  appeal  for  the  common  classes.  Lost 
a  plenty  on  the  engagement,  truly  a  won- 
derful picture  from  an  artistic  standpoint, 
but  art  does  not  ring  the  bell  at  my  box 
office.  Mixed  class  town  of  4.000.  Joe  Hewitt, 
Strand  Theatre,  Robinson,  Illinois. 

Universal 

BURSTING  TRAIL.  Star,  William  Desmond. 
This  is  the  worst  Desmond  that  I  have  ever 
run.  But  he  goes  for  me.  Have  seen  him  In 
lot  better  pictures.  Tone,  good.  Sunday,  no. 
Special,  no.  Good  appeal.  Working  class  city 
of  13.000.  Admission  10-15.  G.  M.  Bertling, 
Favorite  Theatre  (160  seats),  Piqua,  Ohio. 

BURNING  TRAIL.  Star,  William  Desmond. 
William  Desmond  is  a  lead  bud  In  this  town 
and  I  can't  much  blame  them  for  not  com- 
ing out.  His  pictures  are  entirely  too  tame 
for  westerns.  Am  glad  I  am  about  through 
with  him.  All  classes  town  of  4,000.  R.  L. 
Nowell.  Idlehour  Theatre,  Monroe,  Georgia. 

RECKLESS  AGE.  (6,954  feet).  Star,  Reg- 
inald Denny.  A  fairly  good  picture.  Poor  at- 
tendance. Tone,  good.  Sunday,  yes.  Just  a 
little  above  program  picture.  Fair  appeal. 
Farmers  and  merchants  town  of  1,649.  Mrs. 
J.  B.  Travelle,  Elite  Theatre,  Placerville,  Cali- 
fornia. 

RIDERS  OP.  (4.904  feet).  Star  cast.  Good 
program  picture.  Tone,  good.  Sunday,  yes. 
Special,  no.  Fair  appeal.  Town  of  1.650. 
Mrs.  J.  B.  Travelle,  Elite  Theatre,  Placerville. 
California. 

ROARING  ADVENTURE.  Star.  Jack 
Hoxie.  Will  please  your  western  fans.  Gen- 
eral class  town  of  4.000.  R.  L.  Nowell.  Idle- 
hour  Theatre,  Monroe,  Georgia. 

SADDLE  HAWK.  Star,  Hoot  Gibson.  A 
corking  good  western  with  lots  of  action. 
Not  quite  the  picture  that  "Riding  Kid  From 
Powder  River"  was,  but  a  mighty  good  west- 
ern. Tone,  fair.  Sunday,  yes.  Special,  no.  Ap- 
peal, eighty  per  cent.  All  classes  city  of 
230,000.  Admission  10-20.  R.  M.  Kennedy, 
Royal  Theatre  (350  seats),  Birmingham,  Ala- 
bama. 


SECRETS  OF  THE  NIGHT.  Star,  James 
Kirkwood.  Excitement,  nerves,  suspense  and 
laughter  surround  and  gallop  through  this 
mystery  picture  from  tsart  to  finish  in  rapid 
succession  taking  the  audience  along  with 
It.  Tone,  good.  Sunday,  yes.  Special,  no. 
Appeal,  ninety  per  cent.  General  class  city 
of  500,000.  Admission  10-20.  William  T. 
Meeks,  Silliman's  Murray  Theatre,  Mil- 
waukee, Wisconsin. 

SIGNAL  TOWER.  (6.714  feet).  Star,  Vir- 
ginia Valli.  Very  good  railroad  story. 
Plenty  of  action.  Mrs.  J.  B.  Travelle,  Elite 
Theatre,  Placerville,  California. 

TORNADO.  (6.576  feet).  Star.  House 
Peters.  A  sensational  and  spectacular  pic- 
ture which  had  no  appeal  for  local  people  at 
all.  Receipts  were  less  than  film  rental. 
Guess  the  fake  storms  have  been  overworked 
until  people  are  tired.  Farming  class  town 
of  1,021.  Admission  10-25-30.  H.  S.  Stansel, 
Rulevilie  Theatre  (240  seats),  Ruleville, 
Mississippi. 

TORNADO.  (6,576  feet).  Star.  House 
Peters.  I  have  never  run  many  House 
Peters  pictures,  but  if  they  are  all  like 
this  one,  why  I  can  use  more  of  them. 
The  best  picture  of  its  kind  I  ever  seen. 
Tone,  good.  Sunday,  yes.  Special,  yes. 
Good  appeal.  Working  class  city  of  13,500. 
Admission  10-15.  G.  M.  Bertling,  Favorite 
Theatre  (168  seats),  Piqua,  Ohio. 

TURMOIL.  (7  reels).  Star  cast.  This  is  a 
aood  picture  but  for  some  reason  Universal 
does  not  go  here.  I  think  the  title  is  weak. 
Did  fair  business  for  me.  Tone,  good.  Sun- 
day, no.  Special,  no.  Appeal,  seventy-five  per 
cent.  Better  class  city  of  12,000.  Admission 
10-25,  15-35.  Ed.  Malhiot,  Monarch  Theatre 
(550  seats),  Medicine  Hat,  Alberta,  Canada. 

Vitagraph 

RAREE.  SON  OF  KAZAN'.  Star,  Anita 
Stewart.  Played  this  to  stiffest  Spring  oppo- 
sition of  the  year,  tent  show  and  high  school 
class  play  and  it  drew  fine.  Picture  as  near 
one  hundred  per  cent  satisfaction  as  any- 
thing of  late.  Far  better  and  drew  better 
than  the  old  "Kazan"  of  years  ago.  It  is 
sure  a  fitting  requiem  to  Vitagraph's  closing 
days.  Grab  it  by  all  means.  Mixed  class 
town  of  4,000.  Joe  Hewitt,  Strand  Theatre, 
Robinson,  Illinois. 


A  box-o££ice  bonanza! 


"The  LAST  FRONTIER" 


JpHUNT  STROMBERG 


SPECIAJL 
PRODUCTION  I 

PrvJuttd  if 

HUNT  STROMBERG 

I CORPORATION 
CnisRRcvrti  Trait  , 


BEHOLD  THIS  WOMAN.  (6,425  feet).  Star. 
Irene  Rich.  I  don't  like  to  knock  this  as 
some  of  the  acting  was  fine  but  it  was  rather 
suggestive  in  spots,  in  fact  lots  of  them.  It 
may  be  all  right  in  places  and  in  fact  I  did 
not  hear  any  kicks  but  just  the  same  I  would 
have  been  just  as  well  satisfied  if  I  had 
not  run  it.  No  tone.  Sunday,  no.  Sepcial,  yes. 
Fair  appeal.  Small  town  class  and  farmers 
town  of  600.  Admission  10-20,  10-30.  H.  W. 
Batchelder,  Gait  Theatre  (175  seats),  Gait, 
California. 

CODE  OF  THE  WILDERNESS.  (7,000  feet). 
Star  cast.  A  real  western  picture.  A  picture 
that  runs  along  nice  and  smooth  and  liked 
by  everyone.  They  went  out  of  their  way 
to  tell  me  how  good  it  was.  Tone  good. 
Sunday,  no.  Special,  no.  Audience  appeal, 
ninety  per  cent.  All  classes,  town  of  2,800. 
Admission  15-25.  D.  W.  Strayer,  Mt.  Joy 
Theatre  (250  seats),  Mt.  Joy,  Pennsylvania. 

ETERNAL  STRl  GGLE.  Star,  Earle  Wil- 
liams. A  good  picture  but  no  story  to  it. 
Draw  mixed  class,  town  of  800.  Admission 
15-25.  Jerry  Wertin,  Winter  Theatre  (250 
seats),  Albany,  Minnesota. 

GREATER  THAN  MARRIAGE.  Star  cast. 
Proved  to  be  an  unusually  good  and  pleas- 
ing production.  Fair  appeal.  Small  town  class, 
town  of  1,500.  Admission  10-25.  T.  W.  Can- 
non, Majestic  Theatre  (315  seats),  Greenfield, 
Tennessee. 

PIONEER  TRAILS.  (6.920  feet).  Star 
cast.  A  great  picture.  Many  of  our  patrons 
said  it  was  better  than  the  "Covered  Wagon," 
had  more  action  all  the  way  through.  Ap- 
peal, ninety  per  cent.  Sunday,  yes.  Special, 
yes.  W.  C.  Snyder.  Cozy  Theatre  (264  seats), 
Lamont,  Oklahoma. 

REDEEMING  SIX.  (6.227  feet).  Star 
Nazimova.  Very  good  Paris  underworld  pic- 
ture. Acting  is  fine.  Tone,  fair.  Sunday, 
yes.  Special,  yes.  Fair  appeal.  Small  town 
class  and  farmers  town  of  600.  Admission 
10-20-30.  H.  W.  Batchelder,  Gait  Theatre, 
(175  seats),  Gait,  California. 

TIDES  OF  PASSION.  (6,279  feet).  Star, 
Mae  Marsh.  Fair  picture  of  the  program 
type.  Just  average,  that's  all.  A  picture 
showing  the  worse  side  of  the  British  soldier. 
This  one  had  a  wife  in  every  port,  and  he 
does  a  lot  of  damage;  however,  there  is  a 
moral,  "the  woman  pays."  Tone,  no.  Sun- 
day, no.  Special,  no.  Appeal,  fifty  per  cent. 
All  classes  town  of  6.000.  Admission  10-20- 
30.  Frank  H.  Wotton.  Park  Theatre  (600 
seats),  Lebanon,  New  Hampshire. 


Warner  Bros. 

CONDUCTOR  1402.  (6,500  feet).  Star, 
Johnny  Hines.  A  very  good  picture  from  all 
angles,  can  stand  one  week's  run  anywhere. 
Tone,  good.  Sunday,  yes.  Special,  no.  Ap- 
peal, ninety  per  cent.  Town  of  2,800.  David 
W.  Strayer,  Mt.  Joy  Theatre,  Mt.  Joy,  Penn- 
sylvania. 

DADDIES.  (6.800  feet).  Star  cast.  An  ex- 
cellent comedy  drama  that  kept  the  audience 
in  a  good  humor  from  start  to  finish.  How- 
ever, Miss  Marsh  getting  too  old  to  play  18 
year  old  girl  parts.  Claude  Gillingwater 
easily  took  the  honors  in  this  picture.  He 
can't  be  beat  when  it  comes  to  character 
parts.  This  one  pleased  kids  as  well  as 
adults.  Tone,  fine.  Sunday,  yes.  Special, 
no.  Strong  appeal.  General  class  town  of 
1.000.  Admission  10-25,  15-35.  H.  H.  Hed- 
berg,  Amuse-U  Theatre,  Melville,  Louisiana. 

FIND  VOIR  MAX.  (7,300  feet).  Star,  Rin 
Tin  Tin  (dog).  A  remarkable  picture.  In- 
teresting at  all  times.  The  dog  has  many 
thrilling  scenes.  Many  of  his  moves  are 
real  acting.  Audience  enjoyed  all  of  it. 
The  dog  is  almost  human.  Tone,  good.  Sun- 
day, yes.  Special,  no.  Good  appeal.  Work- 
ing class  city  of  100,000.  Admission  10-16-20. 
\V.  C.  Budge,  Comedy  Theatre  (276  seats), 
Jamaica,  New  York. 

RECOMPENSE.  (7.000  feet).  Star,  Marie 
Prevost.  A  war  picture  with  a  good  plot. 
Which  pleased  all  who  saw  it.  Tone,  okay. 
Sunday,  yes.  Special,  no.  Good  appeal. 
Mixed  class  town  of  1.200.  Admission  10-26. 
John  McGill.  Community  Theatre  (500  seats). 
Port  Orchard,  Washington. 


July  4,  1925 


MOVING    PICTURE  WORLD 


63 


Comedies 


BIG  RED  RIDING  HOOD.  (Pathe).  Star, 
Charles  Chase.  Another  good  one  reel  com- 
edy of  this  star.  Good  appeal.  Stephen  G. 
Brenner,  Eagle  Theatre,  Baltimore,  Mary- 
land. 

PLYING  FINANCE.  (Educational).  Sub  for 
another  comedy.  Print  looked  old  and  rainy 
but  it's  some  comedy.  The  wind  storm  near 
the  end  was  a  riot  and  they  laughed  all 
right.  Neighborhood  class  city  of  15,000. 
Admission  10-15.  Ulysses  Ponsant,  Bijou 
Theatre   (500  seats),  Waterville,  Maine. 

GO  EASY.  (Educational).  Star,  Cliff  Bowes. 
Only  a  one  reeler  but  it  was  fairly  good. 
Tone,  okay,  Sunday,  yes.  Fair  appeal.  General 
class  town  of  1,000.  Admission  10-25,  15-S5. 
H.  H.  Hedberg,  Amuse-U  Theatre,  Melville, 
Louisiana. 

MOTOR  MAD1.  (Educational).  Star,  Lige 
Conley.  The  fellow  who  wrote  the  sub-titles 
tried  to  be  funny  and  almost  ruined  the  ac- 
tion in  the  picture  which  was  a  cyclone 
from  start  to  finish.  Lige  is  always  greeted 
with  laughter  by  the  fans  and  this  one 
seemed  to  please  them,  but  let's  have  the 
fun  in  the  pictures,  not  in  the  titles,  that 
is,  in  slapstick  comedies.  Tone,  okay.  Sun- 
day, yes.  Fair  appeal.  General  class  town 
of  1,000.  Admission  10-25,  15-35.  H.  H.  Hed- 
berg, Amuse-U  Theatre,  Melville,  Louisiana. 

OVER    THE    FENCE.    (Educational).  One 

of  the  Educational  Juvenile  comedies  which 
give  a  fair  amount  of  laughter  but  they 
could  be  better.  Print  rotten.  It  ran  through 
the  machine  like  a  machine  gun.  All  classes 
town  of  2,800.  Admission  15-25.  D.  W.  Strayer, 
Mt.  Joy  Theatre  (250  seats),  Mt.  Joy,  Penn- 
sylvania. 

RACE.  (Fox).  Another  Van  Bibber  story 
and  very  good.  If  you  haven't  run  any  as 
yet  get  them  but  start  at  No.  1,  "The  Hunt," 
No.  2,  "The  Fight,"  and  this  is  No.  3.  Very 
good.  All  classes  town  of  2,800.  Admission  15- 
25.  D.  W.  Strayer,  Mt.  Joy  Theatre  (250 
seats),  Mt.  Joy,  Pennsylvania. 

ROUGHEST      AFRICA.      (Mack  Sennett). 

Star,  Stan  Laurel.  If  Mack  Sennett  doesn't 
mend  his  ways  he  will  soon  be  requested 
by  all  exhibitors  to  do  as  Ben  Turpin  has 
done.  Retire.  His  name  won't  draw  much 
longer  No  appeal.  All  classes  town  of  2,- 
517.  Admission  10-25.  A.  L  Middleton,  Grand 
Theatre  (500  seats),  DeQueen,  Arkansas. 

SPOOKS.  (Educational).  Star,  Lige  Conley. 
This  one  is  fair  but  not  up  to  standard  set 
by  previous  Mermaids.  Small  town  class  town 
of  1,500.  Admission  10-25.  T.  W.  Cannon, 
Majestic  Theatre  (315  seats),  Greenfield,  Ten- 
nessee. 

STAY  SINGLE.  (Educational).  Star, 
Dorothy  Devore.  A  very  good  comedy.  Will 
hold  any  show.  All  classes  town  of  2.800. 
Admission  15-25.  D.  W.  Strayer,  Mt.  Joy 
Theatre   (250  seats),  Mt.  Joy,  Pennsylvania. 

TAKE  YOUR  CHOICE.  (Educational). 
Star,  Bobby  Vernon.  Pretty  good  comedy. 
Vernon  is  always  good,  but  he  has  made 
better  ones  than  this  one.  Small  town  class 
town  of  1,500.  Admission  10-25.  T.  W.  Can- 
non. Majestic  Theatre  (315  seats),  Green- 
field, Tennessee. 

TREASURE  ISLAND.  (Educational).  Ani- 
mal comedies  have  lost  their  pull.  Lay  off. 
Small  class  town  of  1,500.  Admission  10-25. 
T.  W.  Cannon,  Majestic  Theatre,  Gre3nfield, 
Tennessee. 

VAN  BIBBER  SERIES.  (Fox).  Star,  Earle 
Foxe.  Very  good  and  two  reel  subjects 
adopted  from  famous  Richard  Harding  Davis 
stories.  Tone,  okay.  Sunday,  yes.  Good  appeal. 
High  class.  Al  Hamilton,  Rialto  Theatre, 
South  Norwalk,  Connecticut. 

WHERE  IS  MY  WANDERING  BOY  THIS 
EVENING?  (Mack.  Sennett).  Star,  Ben  Tur- 
pin. Think  Ben  should  have  retired  to  take 
care  of  his  wife  about  two  years  sooner. 
He's  lost  his  power  to  make  people  laugh. 
No  appeal.  All  classes  town  of  2,517.  Ad- 
mission 10-25.  A.  L  Middleton,  Grand  The- 
atre (500  seats),  DeQueen,  Arkansas. 

WIDE  OPEN.  (Educational).  Star,  Lige 
Conley.    Another  real  good  comedy  from  Edu- 


Ever  run  a  weak  feature  and 
have  a  great  comedy  pull  the 
show  out  of  trouble? 

Did  you  send  a  tip  on  it? 

It's  just  as  important  to  con- 
sider your  bookings  on  short  sub- 
jects, advertise  them  and  make 
'capital  of  them  as  it  is  with  the 
big  things  you  run. 

SHORT  SUBJECT  TIPS 
NEEDED! 


cational.  They  are  all  good.  I  haven't  seen  a 
poor  one  from  them  yet.  Neighborhood  class 
city  of  15,000.  Admission  10-15.  Ulysses  Pon- 
sant, Bijou  Theatre  (500  seats),  Waterville, 
Maine. 

WILD  WAVES.  (Educational).  Star,  Cliff 
Bowes.  Another  one  reel  Cameo  that  is  up  to 
the  standard.  We  are  getting  these  right  off 
the  bat  and  have  dandy  prints  that  are  clean 
and  clear.  Tone,  okay.  Appeal,  good.  Better 
class  town  of  4,500.  Admission  10-15.  C.  A. 
Anglemire,  "Y"  Theatre  (404  seats),  Naz- 
areth, Pennsylvania. 

WINTER      HAS      CAME.  (Educational). 

Star,  Dorothy  Deyore.  Poor  comedy  offer- 
ing. Small  town  class  town  of  1,500.  Ad- 
mission 10-25.  T.  W.  Cannon,  Majestic  The- 
atre (315  seats),  Greenfield,  Tennessee. 


Serials 


BATTLING  BREWSTER.    (Rayart).   No  SO 

good.  Fair  tone.  Sunday,  okay.  'Special,  no. 
No  appeal.  High  class  patronage.  Al.  Ham- 
ilton, Rialto  Theatre,  South  Norwalk,  Con- 
necticut. 

FORTIETH  DOOR.  (Pathe).  Star,  Allene 
Ray.  If  you  are  about  twenty  miles  from 
yout  opposition  house  who  ran  the  serial 
version  run  it  if  not  better  lay  off.  Print 
new.  Poor  appeal.  Stephen  G.  Brenner,  Eagle 
Theatre,  Baltimore,  Maryland. 

GHOST  CITY.  (Universal).  Star,  Pete 
Morrison.  Pete  Morrison  and  Marguerite 
are  introduced  as  the  stars,  but  owing  to  the 
rottenness  of  the  story,  direction,  etc.,  no 
one  shines.  The  poorest  serial  in  years.  No 
appeal.  All  classes  town  of  2,517.  Admis- 
sion 10-25.  A.  L  Middleton,  Grand  Theatre 
(500  seats),  DeQueen,  Arkansas. 

GREAT    CIRCUS    MYSTERY.  (Universal). 

Star,  Joe  Bonomo.  This  3erial  started  off  very 
good  and  should  be  a  life  saver  during  the 
very  hot  weather  due  to  it  being  a  circus 
serial.  Print3  new.  Sunday,  yes.  Good  ap- 
peal. Admission  ten  cents.  Stephen  G.  Bren- 
ner, Eagle  Theatre,  Baltimore.  Maryland. 

INTO  THE  NET.  (Pathe).  Here  is  as 
good  a  police  story  that  I  have  ever  seen  or 
expect  to  see.     Good   enough  for  anybody. 


Good  tone.  Sunday,  yes.  Special,  yes.  Good 
appeal.  Working  class  city  of  13,000.  Ad- 
mission 10-15.  G.  M.  Bertling,  Favorite  The- 
atre (160  seats),  Piqua,  Ohio. 

INTO  THE  NET.  (Pathe).  Exceptionally 
good  ten  episode  serial.  Each  episode  good. 
Very  interesting  story.  T'one,  okay.  Sunday, 
okay.  Good  appeal.  High  class.  Al.  Hamil- 
ton, Rialto  Theatre,  South  Norwalk,  Con- 
necticut. 

RIDDLE  RIDER.  (Universal).  Star,  Wil- 
liam Desmond.  Best  serial  I  ever  ran,  and 
Universal  doesn't  take  it  all  for  rental. 
Brothers,  they  leave  you  some  bread  and 
butter.  Appeal,  ninety  per  cent.  C.  E.  Del- 
linger,  Dorie  Theatre  (240  seats),  Wardens- 
ville,  West  Virginia. 


Short  Subjects 


AESOP'S  FABLES.  (Pathe).  These  car- 
toons are  very  good  but  have  run  them  so 
long  it  is  best  to  make  a  change  before  they 
gel  tiresome.  Prints  always  good.  Stephen 
G.  Brenner,  Eagle  Theatre,  Baltimore,  Mary- 
land. 

FITZ  PA  TRICK  MUSIC  MASTER  SERIES. 
(James  I'itzpatrick).  A  series  of  high  class 
one  reel  subjects,  with  perfect  music  scores, 
properly  presented  these  subjects  deserve 
feature  advertising.  Fine  tone.  Sunday,  yes. 
Special,  yes.  Appeal,  one  hundred  per  cent. 
Al.  Hamilton,  Rialto  Theatre,  South  Norwalk, 
Connecticut. 

FROZEN  WATERS.  (Educational).  Star 
cast.  These  Hodge-Podges  are  fairly  good 
but  I  believe  a  comedy  is  better  for  our 
house.  Prints  are  in  good  shape  on  these 
subjects.  Tone,  okay.  Better  class  town  of 
4,500.  Admission  10-15.  C.  A.  Anglemire,  "Y" 
Theatre  (404  seats),  Nazareth,  Pennsylvania. 

PACEMAKERS.  (F.  B.  O.)  Star,  Alberta 
Vaughn.  The  best  two  reel  subject  I  have 
ever  seen.  Would  advise  any  exhibitor  any- 
where to  book  these  and  feature  them.  They 
deserve  it.  Great  tone.  Sunday,  okay.  Spe- 
cial, yes.  Appeal,  one  hundred  per  cent.  High 
class.  Al.  Hamilton,  Rialto  Theatre,  SoutI 
Norwalk,  Connecticut. 

PATHE  REVIEW.  (Pathe).  As  good  as  a 
news  and  there  is  always  something  new 
Color  scenes  of  different  places  are  pretty 
and  interesting.  Neighborhood  class  city  of 
15,000.  Admission  10-15.  Ulysses  Ponsant, 
Bijou  Theatre  (500  seats),  Waterville,  Maine. 

STEREOSCOPICS.  (Pathe  3rd  Dimension 
Movies).  Greatest  novelty  on  the  market  to- 
day. Tone,  always  okay.  Sunday,  yes.  Spe- 
cial, yes.  Appeal,  one  hundred  per  cent.  High 
class.  Al.  Hamilton,  Rialto  Theatre,  South 
Norwalk,  Connecticut. 

WAY  OF  A  MAID.  (F.  B.  O.)  .Star,  Alberta 
Vaughn.  Last  chapter  of  "Go-Getters."  Very 
good  comedy.  Well  liked  here  especially  "Cook 
and  Guard."  Tone,  good.  Sunday,  yes.  Spe- 
cial, no.  Appeal,  ninety  per  cent.  Farm  class 
town  of  150.  Admission  15-30.  Robert  W. 
Hines,  Hines  Theatre  (150  seats),  Loyalton, 
South  Dakota. 


No  applesauce— Real  product 


HUNT  STROMBER.G 

presents 

PR1SC1LLA  DEAN  *  n 

eopleMrNancyPiesp 


A  HUNT  STROM  BE  RO 
PERSONALLY  SUPERVISED  PRODUCTION 
produced  by 
THE  HUNT  STROMBERC  CORPORATION 
ChaiR.  Robert  -  "Tiegwier 

*e<t*s,o.r   PRODUCERS  DISTRIBUTING  CORPORATIOSI 


64 


I 


MOVING   PICTURE  WORLD 


July  4,  1925 


Fill  In  Tear  Out  Send  Along 

Straight  From  the  Shoulder  Report 

Van:  I  am  an  exhibitor.  I  want  to  help  exhibitor  Independence  from  poor  pictures.  So  I  send  this  tip  and  will  send  others 
if  you  will  send  me  your  regular  blanks.  I'll  live  up  to  the  ethics  of  "Our  Gang"  by  being  fair  to  picture  and  to  exhibitor. 
Here's  my  tip  on 

Title   Producer   Star   

My  report   I  

Audience  appeal  Suitable  for  Sunday?  A  Special?  

Signature   of  Exhibitor  

Theatre   No.  Seats  Town   State   


Independents 

ACE  OF  THE  CACTUS  RANGE.  (State 
Right).  Star.  Art  Mix.  When  the  man  said 
"some  Bologna"  he  didn't  apply  it  to  this  star 
hut  it  certainly  fits  him  all  over.  The  story 
wasn't  so  bad  but  like  the  Universal  he-men 
he  doesn't  register  at  all.  Punk  tone.  Sunday, 
no.  Special,  no.  Appeal,  sixty  per  cent.  Work- 
ing class  town  of  3,500.  Henry  W.  Nauman, 
Moose  Theatre  (700  seats),  Elizabethtown, 
Pennsylvania. 

ACROSS  THE  DEAD  LIXE.  (William 
Steiner).  Star,  Leo  Maloney.  A  good  picture 
for  a  western.  Maloney  is,  I  think,  a  comer. 
The  doer  "Bullett"  peps  up  the  picture.  Tone 
good.  Sunday,  no.  Fine  appeal.  Small  town 
class  town  of  450.  Admission  10-30.  A.  F. 
Thomas,  Pastime  Theatre,  Almyra,  Arkansas. 

BORDER  RIDER.  (State  Right).  Star 
cast.  Nothing  much  to  this,  he  is  too  slow 
and  drags  the  picture  around  too  much,  and 
will  take  a  long  time  to  get  going.  Will  do 
for  anybody  that  likes  just  westerns.  Tone, 
good.  Sunday,  no.  Special,  no.  Fair  appeal. 
Working  class  city  of  13,500.  Admission  10- 
15.  G.  M.  Bertling,  Favorite  Theatre  (168 
seats),  Piqua,  Ohio. 

BRANDED  A  THIEF.  (State  Right).  Star, 
Neal  Hart.  Fairly  good  western,  but  they 
don't  like  him  here.  Not  much  tone.  Sun- 
day, no.  Special,  no.  Appeal,  sixty  per  cent. 
Farmers  and  laborers  town  of  343.  Admis- 
sion 15-30.  J.  M.  Patterson,  Little  Gem  The- 
atre (250  seats),  Hunter,  Arkansas. 

CYCLONE  BIDDY.  (Weiss  Brothers).  Star, 
Buddy   Roosevelt.   Average   western  feature, 


not  so  good  as  "Rip  Roarin'  Robert"  the  one 
before.  Tone,  good.  Sunday,  yes.  Special,  no. 
Good  appeal.  Neighborhood  class  city  of  15,- 
000.  Admission  10-15.  Ulysses  Ponsant,  Bijou 
Theatre    (500  seats),  Waterville,  Maine. 

FANGS    OF    WOLFHEART.    (State  Right). 

Star  cast.  The  dog  in  this  picture  is  very 
good  and  with  the  usual  good  work  of  the 
star  it  made  a  very  good  offering  for  Satur- 
day attendance.  Print  new.  Tone,  good.  Sun- 
day, yes.  Special,  no.  Good  appeal.  Admission 
ten  cents.  Stephen  G.  Brenner,  Eagle  Thea- 
tre, Baltimore,  Maryland. 

FIRE  PATROL.  (Chad«i<k).  Star  cast.  A 
real  honest-to-goodness  picture  but  the  very 
hot  weather  made  me  lose  out  on  it.  Print 
fair.  Tone,  good.  Sunday,  yes.  Special,  yes. 
Admission  ten  cents.  Stephen  G.  Brenner, 
Eagle  Theate,  Baltimore,  Maryland. 

GAMBLING     POOL.     (Slate     Right).  Star, 

Franklyn  Farnum.  Fair  western  should 
please  those  who  like  western  pictures.  Tone, 
good.  Sunday,  yes.  Special,  no.  Fair  appeal. 
Small  town  class  and  farmers  town  of  600. 
Admission  10-20-10-30.  H.  W.  Bachelder,  Gait 
Theatre  (175  seats),  Gait,  California. 

KXOCKOIT  KID.  (Rayart).  Star,  Jack 
Perrin.  The  first  of  Rayart's  whirlwind  wes- 
terns and  it's  far  above  the  average  Inde- 
pendent western.  Nothing  to  boast  over  but 
will  please  where  westerns  are  liked.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Appeal,  seventy 
per  cent.  All  classes  city  of  230,000.  Admis- 
sion 10-20.  R.  M.  Kennedy,  Royal  Theatre, 
Birmingham,  Alabama. 

MAX  FROM  THE  RIO  GRANDE.  (State 
Right).     Star,  Art  Mix.  Good  little  western. 


Tone,  just  fair.  Not  suitable  for  Sunday. 
Special,  no.  Appeal,  sixty-five  per  cent. 
Farmers  and  laborers  town  of  343.  Admis- 
sion 15-30.  J.  M.  Patterson,  Little  Gem  The- 
atre (250  seats).  Hunter,  Arkansas. 

PELL  ST.  MYSTERY.  (Rajart).  Star, 
George  Larkin.  Another  Larkin  with  plenty 
of  action,  and  all  of  the  Larkin's  have  action 
and  lots  of  it.  Tone,  good.  Special,  no. 
Good  appeal.  Working  class  city  of  13,000. 
Admission  10-15.  G.  M.  Bertling,  Favorite 
Theatre  (160  seats),  Piqua,  Ohio. 

POISON.  (Stan-  Bight).  Star,  Charles 
Hutchison.  Good  picture  for  Saturday  or 
days  that  demand  action.  Hutch  is  still 
going  strong  and  seems  to  be  popular  with 
the  fans.  A  picture  of  bootleg  whisky  and 
revenue  men.  Tone,  fair.  Sunday,  no. 
Special,  no.  Appeal,  sixty  per  cent.  All 
classes  town  of  6.000.  Admission  10-20-30. 
Frank  H.  Wotton.  Park  Theatre  (600  seats). 
Lebanon,  New  Hampshire. 

SANTA  FE  PETE.  (State  Right).  Star, 
Pete  Morrison.  Pete  is  getting  there  ah 
right.  In  medium  sized  towns  where  west- 
erns are  mostly  always  popular,  exhibitors 
should  keep  an  eye  on  Pete.  Tone,  all  right. 
Sunday,  yes.  Special,  no.  Good  appeal. 
Mixed  class  town  of  1,500.  Admission  10-25. 
John  McGill,  Community  Theatre  (500  seats), 
Port  Orchard,  Washington. 

SI  PER      SPEED.        (Stale      Right).  Star, 

Reed  Howes.  A  fairly  good  thriller,  but  the 
direction  lacked  punch;  not  near  the  tnrills 
as  Fox  injects  into  his  melodramas.  Tone, 
good.  Sunday,  yes.  Special,  no.  Appeal, 
seventy  per  cent.  Masses  city  of  230,000. 
Admisison  10-20>.  R.  M.  Kennedy,  Royal 
Theatre   (350  seats),   Birmingham,  Alabama. 

TWO  FISTED  THOMPSON.   (State  Right). 

Star,  Lester  Cuneo.  Started  off  as  a  biff, 
bang,  western,  then  swung  around  to  the 
East  and  then  back  again  to  the  "wide  open 
spaces."  Good  amount  of  action  with  lots 
of  comedy,  but  the  fight  between  Lester  and 
the  villain  in  the  last  reel  would  make  a 
slow  motion  study  look  like  a  streak  ot 
greased  lightning.  One  of  the  boys  must 
have  been  scared  of  getting  hurt.  Tone, 
fair.  Sunday,  no.  Special,  no.  Good  appeal. 
General  class  town  of  1,000.  Admission  10- 
25,  15-35.  H.  H.  Hedberg,  Amuse-U  Theatre, 
Melville,  Louisiana. 

VERDICT    OF    THE    DESERT.  (Arrow). 

Star,  Neal  Hart.  Just  another  Hart  west- 
ern. Not  much  to  it,  but  the  Neal  Hart's  go 
over  for  me.  Tone,  good.  Sunday,  no. 
Special,  no.  Good  appeal.  Working  class 
city  of  13.000.  Admission  10-15.  G.  M.  Bert- 
ling. Favorite  Theatre  (160  seats),  Flqua. 
Ohio. 


Get  on  the  band  wagon! 

A.H.SEBASTIAN  ^ffl^,. 


from  the 
Qj  Famous  musical 
comedy  success  by 
FRANK  PIXLEY 
GUSIAVLUDERS 


frince 
Bllen: 


Released  by — PRODUCERS  DISTRIBUTL 


ORPORATION 


July  4,  1925 


MOVING   PICTURE  WORLD 


65 


F.  B.  O's  "Smooth  as  Satin" 
Praised  by  New  York  Critics 


THE  ascent  of  Evelyn  Brent  into  the 
stellar  ranks  of  stars  with  a  huge  fan 
following,  and  the  popularity  of  ths 
series  of  melodramas  which  F.  B.  O.  is  pro- 
ducing starring  the  beautiful  brunette,  prompted 
S.  L.  Rothafel  to  book  "Smooth  as  Satin," 
an  underworld  melodrama  based  on  the  famous 
stage  success  by  Bayard  Veiller,  for  the  Cap- 
itol Theatre,  commencing  Sunday,  June  21. 

That  the  underworld  melodrama  has  again 
come  into  its  own  and  is  here  to  stay  is  evi- 
denced by  the  enthusiastic  reception  tendered 
this  production  by  the  New  York  newspaper 
critics. 

The  Morning  Telegraph  says :  "  'Smooth 
as  Satin'  cleverly  contrived  and  a  genuinely 
amusing  crook  drama,  well  directed,  adeptly 
put  together,  with  ....  humor  and  dexterous 
twists  of  plot.  It  is  unquestionably  a  good 
audience  picture." 


DAVID  BELASCO'S  nationally  famous 
comedy  drama,  "The  Boomerang,"  trans- 
ferred to  the  screen  by  Gasnier  as  B.  P. 
Schulbcrg  Production  was  the  object  of  praise 
from  the  Los  Angeles  newspaper  reviewers 
at  its  premier  in  that  city  at  the  Criterion  The- 
atre last  week.  Anita  Stewart,  Bert  Lytell 
and  Donald  Keith  were  especially  lauded. 

The  Los  Angeles  Times  said:  "Bert  Lytell 
and  Anita  Stewart  do  the  best  work  of  their 
two  careers.  Donald  Keith  holds  great  pnim- 
ise  in  the  juvenile  role." 

The  Los  Angeles  Examiner  said :  "Many 
of  the  episodes  are  highly  amusing.  With 
Bert  Lytell  and  Anita  Stewart  in  the  leading 
roles  the  picture  is  well  acted  and  the  romance 
attractive." 


Goulding  Adapts  "La  Boheme" 

Edmund  Goulding,  Metro-Goldwyn-Mayei 
director,  whose  "Sun  Up"  has  just  been  com- 
pleted, has  laid  aside  his  megaphone  long 
enough  to  adapt  "La  Boheme"  to  the  screen 
for  Lillian  Gish. 

Goulding,  whose  story,  "The  Beautiful 
City,"  is  now  being  made  in  the  East  as  the 
latest  screen  vehicle  for  Dorothy  Gish,  was 
induced  by  Louis  B.  Mayer  and  Lillian  Gish 
to  postpone  his  next  directorial  effort  for 
Metro-Goldwyn-Mayer  long  enough  to  en- 
able him  to  handle  the  adaptation. 

"Sun  Up,"  directed  by  Goulding,  has  been 
scheduled  for  release  in  September.  Pic- 
turization  of  the  play,  which  had  a  record 
breaking  run  on  Broadway,  includes  in  the 
cast  Conrad  Nagel,  Pauline  Starke  and 
Lucille  LaVerne.  Goulding's  success  as 
author,  playwright  and  director  has  made 
him  one  of  Metro-Goldwyn-Mayer's  most 
valuable  acquisitions.  His  adaptation  of  "La 
Boheme"  is  expected  to  materially  enhance 
the  success  of  Lillian  Gish's  initial  vehicle 
under  her  new  contract. 


The  American  says :  "  'Smooth  As  Satin' 
is  far  above  the  average  of  crook  plays.  A 
most  unusual  train  wreck  adds  more  excite- 
ment to  the  scene  of  a  handcuffed  convict 
struggling  with  a  detective.  As  the  train  rushes 
into  a  tunnel,  an  entire  mountain  collapses  on 
it.    There's  a  lot  to  enjoy  in  this  picture." 

The  Evening  World  says :  "There's  a  very 
fast-moving  melodrama  at  the  Capitol,  with 
plenty  of  thrills  in  it.  And  for  the  most  part 
its  story  is.  .  .  enthralling.  Evelyn  Brent  takes 
the  lead  in  this  picture  and  puts  over  htr 
crook  character  in  great  shape.  She  is  at  all 
times  convincing  and  manages  to  hold  the 
sympathetic  interest  of  the  audience.  There 
is  a  thrilling  wreck  when  a  whole  hillside 
tumbles  into  the  tunnel  it  is  traversing.  Fea- 
ture is  breath-taking.  Movie  fans  who  like 
their  melodrama  will  have  a  great  time  watch- 
ing 'Smooth  As  Satin.'  And  there's  a  double 
treat  for  admirers  of  Evelyn  Brent." 


The  Los  Angeles  Journal  said:  "The  sparkle 
and  pep  of  this  scintilating  comedy  are  adra  r- 
ably  sustained  by  the  cast.  New  frills  and 
clever  situations  are  added  in  the  adaptation." 

The  Los  Angeles  Record  said:  Bert  Lytell 
as  the  doctor  does  excellently  in  a  light  part. 
Anita  Stewart  prettier  than  ever,  swings  from 
the  melodramatic  aspect  of  the  play  to  its 
comedy  with  great  versatility." 


"Black  Cyclone"  in  West 

"Black  Cyclone"  has  won  the  plaudits  of 
the  critics  on  the  Pacific  Soast  just  as  it  did 
upon  its  premiere  in  New  York  at  the  Capi- 
tol when  Metropolitan  reviewers  went  to 
great  lengths  to  express  their  enthusiasm 
over  the  work  of  the  wild  horse,  Rex.  This 
Pathe  release,  produced  by  Hal  Roach,  was 
given  its  California  premiere  at  Grauman's 
Rialto  Theatre  in  Los  Angeles  on  June  6. 


New  Series  for  Alberta 

Alberta  Vaughn  has  completed  her  role  in 
"The  Pacemakers,"  and  next  week  she  will 
start  work  in  a  new  series,  entitled  "The 
Adventures  of  Maisie,"  based  on  the  maga- 
zine stories  of  Nell  Martin.  In  the  new 
series,  which  will  be  supervised  by  General 
Manager  B.  P.  Fineman  of  the  F.  B.  O. 
Studios,  Alberta  will  portray  the  role  of  a 
beautiful  but  rather  dumb  stenographer  who 
gets  her  youthful  employer  into  scrapes  and 
then  adroitly  pulls  him  out.  Others  in  the 
cast  will  be  Larry  Kent,  recently  signed  to 
a  long  term  contract  by  F.  B.  O.,  Kit  Guard 
and  Al  Cooke,  comedians  who  have  ap- 
peared in  many  of  the  F.  B.  O.  Short  sub- 
jects. 


"Evolution"  Film  Nearly  Ready 

The  Urban-Kineto  Corporation  announces 
the  completion  in  a  week  or  two  of  its  six- 
reel  film,  "Evolution,"  a  scientific  film  on 
the  evolution  theory  that  is  suitable  for  the- 
atre presentation.  A  two-reel  version  of  the 
film  is  also  nearing  completion. 

The  film,  originally  produced  by  Raymond 
L.  Ditmars,  curator  of  the  New  York  Zoo- 
logical Society,  and  shown  before  scientific 
bodies  and  lay  groups,  is  now  being  made 
into  a  theatre  version  by  Max  Fleischer, 
under  the  scientific  supervision  of  Edward  J. 
Foyles  of  the  American  Museum  of  Natural 
History. 


Books  Red  Seal  Picture 

Red  Seal  Pictures  playing  a  Fourth-ot- 
July  "Inkwell"  comedy  at  three  Broadway 
theatres  during  the  week  of  the  holiday,  day 
and  date.  The  three  New  York  theatres 
that  will  play  "Ko-Ko  Celebrates  the 
Fourth"  are  the  Rivoli,  the  Strand  and  the 
Rialto.  Balaban  &  Katz  have  booked  it  for 
the  same  week  for  the  Chicago.  The  Stanley 
in  Philadelphia,  Kuntzky's  Capitol  in  De- 
troit, the  Wisconsin  in  Milwaukee,  Shea's 
Hippodrome  in  Buffalo,  the  Newman  in 
Kansas  City,  the  Knickerbocker  in  Nashville 
and  the  State  in  Jersey  City  are  some  of  the 
other  leading  picture  theatres  that  will  pre- 
sent "Ko-Ko"  during  the  week  of  the  Fourth. 


Plugging  Comedies 

Pathe  two-reel  comedies  were  featured  by 
four  first-run  theatres  in  Dayton,  Ohio,  the 
week  of  May  17.  Mack  Sennett's  "Good 
Morning  Nurse"  was  at  B.  F.  Keith's  State; 
"Our  Gang"  was  seen  at  the  Strand  in  "Ask 
Grandma";  at  Lowey's  Dayton  was  "What 
Price  Goofy,"  and  on  the  Columbia  screen 
"The  Fox  Hunt." 


Declare  yourself  some  big  profits! 

Metropolitan  Productions  Inc.  „ 

I  ^^It*"  from  the  nove.  df^SX^V 


by  Wilkie  Collins 
Adaptation  by  Frances  Marion^ 

^  A  FRANCES  MARION 

production 


vuasedby  PRODUCERS  DISTRIBUTING  CORPORATION 


Western  Critics  Endorse 
Schulberg's  "The  Boomerang" 


66 


MOVING   PICTURE  WORLD 


July  4,  1925 


Four  Pictures  Started 

At  Warner  Bros.  Studio 


THE  Warner  Bros,  studios  in  Hollywood 
are  busier  than  ever  now.  So  far  this 
month  five  new  companies  have  gone 
into  production,  bringing  the  number  now  work- 
ing on  product  to  be  released  on  the  1925-26 
schedule  up  to  seven.  As  eight  of  the  forty 
specials  on  this  program  already  have  been 
completed,  the  company  is  off  to  an  unpre- 
cedentedly  good  start. 

The  five  photoplays  on  which  work  has 
started  recently  are  "Satan  In  Sables"  from 
Bradley  King's  novel,  "The  Easiest  Road," 
"The  Ranger  of  the  Big  Pines,"  "The  Love 
Hour"  and  "His  Majesty  Bunker  Bean." 

Lowell  Sherman  is  starring  in  "Satan  In 
Sables"  with  Pauline  Garon  in  the  leading  wo- 
man's role.  Richard  Batsford  as  Billee,  Frances 
Raymond  as  Sophia,  Francis  J.  McDonald  as 
Emile,  and  Robert  Barry  as  the  student.  James 
Flood  is  directing. 

The  cast  of  "The  Love  Hour"  includes 
Ruth  Gifford,  Huntly  Gordon,  Louise  Fazen- 


da,  YVillard  Louis.  John  Roche,  Gayne  Whit- 
man and  Charles  Farrell — all  stars.  The  story 
is  by  Bess  Meredyth.  Herman  Raymaker, 
whose  production,  "Tracked  in  the  Snow  Coun- 
try," is  creating  a  sensation  wherever  shown, 
is  the  director. 

The  cast  for  "The  Easiest  Road,"  a  comedy 
by  Lewis  Milestone  and  Darryl  Zanuck,  in- 
cludes Marie  Prevost,  Clive  Brook,  John  Pat- 
rick, Charles  Conklin,  Claude  Gillingwater, 
and  Mr.  Milestone  is  directing. 

Matt  Moore  and  Dorothy  Devore  are  the 
principals  in  "His  Majesty  Bunker  Bean," 
the  picturization  of  Harry  Leon  Wilson's 
novel.  Helen  Dunbar  will  impersonate  Mrs. 
Breede  and  Gertrude  Claire  has  the  role  of 
Grandma.    Harry  Beaumont  is  directing. 

Kenneth  Harlan  is  featured  in  the  outdoor 
story,  "The  Range  of  the  Big  Pines,"  with 
Helene  Costello,  Charles  Farrell,  John  Stand- 
ing, Gayne  Whitman,  and  Kathleen  Ca  houn. 


Program  of  Enlargement 

for  Metro-Goldwyn-Mayer 


A PROGRAM  of  enlargement  and  re- 
construction that  has  entailed  an  ex- 
penditure of  more  than  a  million  dollars, 
and  which  makes  the  Metro-Goldwyn-Mayer 
studios  the  largest  in  the  world,  is  rapidly 
being  carried  to  completion  in  Culver  City, 
Cal. 

Almost  every  department  of  construction  in 
the  studios  has  been  enlarged  and  new  buildings 
added  until  there  are  now  more  than  fifty  build- 
ings on  the  lot.  In  the  last  five  months  six 
new  stages  have  been  built  making  in  all  14 
stages  with  a  total  of  200,000  square  feet  of 
stage  space. 

Every  stage  has  been  equipped  with  innova- 
tions for  handling  the  huge  lights  by  mechan- 
ical devices  in  place  of  hand  labor.  Water 
has  been  piped  into  all  stages  and  an  additional 
electric  power  plant  has  been  established  to 
supply  power  for  the  new  stage.  The  addi- 
tional stages  have  necessitated  increased  ex- 


penditure on  an  overwhelming  scale  for  the  in- 
stallation of  new,  elaborate  and  complete  elec- 
trical and  mechanical  equipment- 
Aside  from  the  200  dressing  rooms  for  fea- 
tured players  the  general  dressing  rooms  for 
extra  talent  have  been  enlarged  so  that  they 
can  now  accommodate  as  many  as  5,000  extra 
people.  The  purchasing  department  and  the 
transportation  department  have  been  installed 
in  a  new  building.  The  carpenter  shops  and 
the  mill  have  been  made  double  their  former 
size.  The  commissary  has  been  redecorated 
and  new  equipent  installed.  Additions  have 
been  made  to  both  the  still  department  labora- 
tory and  the  projection  rooms. 

Lumber  is  being  used  at  the  rate  of  more 
than  10,000  square  feet  a  day,  and  this  will  be 
greatly  increased  shortly  when  work  begins 
on  the  Circus  Maximus  for  "Ben  Hur." 

This  tremendous  constructional  activity  was 
made  necessary  by  the  huge  production  pro- 


Yours  for  a  Greater  Movie  Season! 


METROPOLITAN  PICTURES  INC. 


SIMON  THE /*  , 
JESTER'  W'h 


from  tenacity  WILLIAM  j.  LOCKE 


A  FRANCES  MAPJON  production  <f 

kbl^seo  b,  PRODUCERS  DISTRIBUTING  CORPORATION  j 


Those 

STAY-AT-HOMES 


Might  have  come  out  if  they'd 
known  about  the  corking  short 
subjects  on  your  program.  Ad- 
vertise the  short  subject! 


"His  New  York  Wife" 

B.  P.  Schulberg  Will  Produce  Original  Story 
on  New  Program 

"His  New  York  Wife,"  written  directly  for 
the  screen  by  John  Goodrich,  was  announced 
for  production  this  week  by  B.  P.  Schulberg 
as  the  final  story  acquisition  to  complete  the 
eighteen  Preferred  Pictures  to  be  released  dur- 
ing the  coming  season.  It  contains  a  plot 
full  of  dramatic  contrasts. 

The  complete  Schulberg  line-up  for  next 
season  now  is  "His  New  York  Wife,"  "Shen- 
andoah," "The  Plastic  Age,"  "Lew  Tyler's 
Wives,"  "With  This  Ring,"  "Parisian  Love," 
"Horses  and  Women,"  "Eden's  Fruit,"  "The 
Worst  Women,"  "Shopworn,"  "The  Aristo- 
crat," "Dacing  Days,"  "Studies  in  Wives," 
"Exclusive  Rights,"  "Shameful  Behavior?" 
"The  Romance  of  a  Million  Dollars,"  "The 
Other  Woman's  Story"  and  "The  Girl  Who 
Wouldn't  Work." 


F.  B.  O.  Buys  Two  Stories 

John  C.  Brownell,  East  Coast  Scenario 
Editor  of  Film  Booking  Offices  of  America, 
Inc.,  announces  the  purchase  of  "The  Dyna- 
mite Limited"  and  "The  Book  Engineer," 
two  novelettes  from  the  pen  of  Arthur  Guy 
Empey,  famous  war  hero,  which  appeared 
in  recent  issues  of  Triple  X  Magazine. 

It  is  the  intention  of  the  F.  B.  O.  scenario 
forces  to  combine  the  two  novelettes,  both 
of  which  are  railroad  stories,  into  one  huge 
melodrama,  to  be  released  under  the  title  of 
"The  Midnight  Flyer." 


gram  that  has  been  outlined  for  the  coming 
year.  Within  the  near  future  the  following 
companies  will  be  or  are  now  in  production : 
Lillian  Gish  in  "La  Boheme,"  directed  by  King 
Yidor;  Marion  Davies  in  "The  Lights  of  New 
York,"  directed  by  Monta  Bell;  Lon  Chaney 
and  Norma  Shearer  in  "The  Tower  of  Lies," 
directed  by  Victor  Seastrom;  Ramon  Novarro, 
Kathleen  Key  and  Carmel  Myers  in  "Ben 
Hur,"  directed  by  Fred  Niblo;  Eleanor  Board- 
man  and  Conrad  Nagel  in  Elinor  Glyn's  "The 
Only  Thing,"  directed  by  Jack  Conway;  George 
K."  Arthur,  Gertrude  Olmstead  and  Charles 
Murray  in  "I'll  Tell  the  World,"  directed  by 
William  Wellman ;  Ramon  Novarro  in  "The 
(Midshipman,*  directed  by  Christy  Cabanne, 
Eleanor  Boardman,  Lew  Cody  and  Renee  Ado- 
ree  in  "An  Exchange  of  Wives,"  directed  by 
Hobart  Henley,  and  Pauline  Starke  in  "Paris," 
the  Robert  Z.  Leonard  production  for  which 
Erte  is  designing  the  sets  and  costumes. 


July  4,  1925 


MOVING    PICTURE  WORLD 


67 


"Hair  Cartoon" 

(Red  Seal— Cartoon— 300  Feet) 

The  newest  issue  of  Marcus'  Hair  Car- 
toon distributed  through  Red  Seal  is  a 
special  for  the  Fourth  of  July.  A  sign  call- 
ing attention  to  the  fact  that  Independence 
Day  is  July  4  changes  into  a  picture  of 
Uncle  Sam.  This  is  different  from  Marcus' 
usual  line  of  work.  However,  he  gets  back 
to  his  clever  hair  manipulation  in  drawing 
a  cartoon  of  George  Washington  and  then 
changing  it  into  one  of  Uncle  Sam.  A 
timely  and  interesting  number.— C.  S.  S. 


"Beauty  and  the 
Bandit" 

(Universal — Drama — Two  Reels) 

While  classed  as  a  Mustang  Western,  this 
two-reel  drama  distributed  by  Universal 
featuring  George  Larkin  is  a  tale  of  outlaws 
and  the  Northwest  Mounted  Police.  A  gov- 
ernment geologist  and  his  niece  seeking  a 
precious  mineral  chance  upon  a  man  answer- 
ing the  description  of  a  celebrated  outlaw 
known  as  "The  Snake."  Later  it  develops 
that  he  is  one  of  the  "Mounted"  and  in  seek- 
ing to  capture  "The  Snake"  he  is  overpow- 
ered and  tied  to  a  chair  and  sees  the 
girl  embrace  him.  He  escapes  and  it  later 
develops  when  he  rescues  the  girl  from  an- 
other rascal  named  Higgins,  that  Higgins  is 
actually  "The  Snake"  and  the  other  man  on 
whom  he  has  cast  suspicion  is  innocent  and 
is  the  girl's  brother,  so  all  ends  happily.  This 
line  of  action  brings  about  surprises  but  the 
story  is  somewhat  confused  and  hard  to  fol- 
low. It  is  of  average  entertainment  value 
for  patrons  who  like  stories  of  the  North- 
west involving  the  "Mounted  Police." — C. 
S.  S. 


"Married  Neighbors" 

(Universal — Comedy — Two  Reels) 

Billy  Engle  and  Beth  Darlington  "are 
featured  in  this  two-reel  Century  Comedy 
which  deals  with  a  bachelor's  last  night  of 
freedom.  He  meets  several  of  his  married 
cronies  at  the  club  and  they  have  a  wild 
time,  and  start  home  in  a  hansom  cab.  They 
start  doing  stunts  and  unhitch  the  horse, 
pulling  the  cab  themselves.  As  each  of  the 
married  ones  arrive  home  he  is  met  with 
such  a  reception  that  Billy  almost  decides  to 
remain  single.  He  is  late  for  his  wedding 
and  his  fiancee  starts  out  after  him.  While 
crossing  a  bridge  he  is  thrown  out  over  the 
railing  and  lands  in  her  car  and  soon  they 
are  starting  on  their  honeymoon.  The  cab 
idea  is  a  familiar  one  but  it  should  be  good 
for  some  laughs.  Altogether,  it  is  well  up 
to  the  Genturv  standard. — C.  S.  S. 


Beauty  and  the 
Bad  Man" 

(Continued  from  page  49) 

first,  as  how  long  he  will  live  and  then  as 
to  how  he  will  finally  be  disposed  of  to  bring 
about  the  happy  ending.  This  character  has 
also  been  used  for  comedy  which,  however, 
at  times  is  rather  morbid.  There  is  a  notice- 
able absence  of  unnecessary  details  to  retard 
the  action  and  every  foot  has  been  used  to 
advance  the  'story,  develop  characterization 
or  provide  comedy  relief. 


Mabel  Ballin  is  attractive  and  capable  as 
the  girl  and  a  good  type  for  the  role.  For- 
rest Stanley  has  one  of  the  most  effective 
roles  of  his  career  as  the  suave,  soft-hearted 
gambler.  Andre  De  Beranger's  handling  of 
the  role  of  the  dissolute  husband  is  so  force- 
ful that  he  easily  dominates  the  scenes  in 
which  he  appears.  He  gives  an  excellent 
characterization,  although  he  at  times  slight- 
ly overacts.  Edna  Mae  Cooper  and  Russell 
Simpson  do  good  work  in  character  roles  as 
companions  of  the  two  leading  players  and 
provide  most  of  the  comedy. 

Cast 

Cassie   Mabel  Ballin 

Modoc    Bill  Forrest  Stanley 

Chuckwalla    Bill  Russell  Simpson 

Hall   Andre  DeBeranger 

Mayme   Edna   Mae  Cooper 

Cassidy   James  Gordon 

Based    on   story   by   Peter   B.   Kyne,  "Corn- 
flower Ca-ssie's  Concert." 
Scenario  by  Prank  I  '..  Woods. 
Directed  by  William  Worthington. 
Length,  5,7»4  feet. 
Story 

Cassie,  an  orphan  singing  in  a  small  town 
church,  agrees  to  marry  the  organist  on  his 
promise  to  send  her  to  a  teacher  to  develop 
her  voice.  They  go  to  San  Francisco  and 
Cassie  is  so  disgusted  with  her  husband,  Hall, 
and  his  low  companions  that  she  leaves  him 
within  a  few  hours.  Answering  an  ad  she 
applies  at  a  dance  hall  in  a  mining  town. 
Her  singing  charms  everybody,  including 
Modoc  Bill,  who  has  just  won  a  big  sum  at 
faro,  and  struck  with  her  innocence  he  turns 
over  a  check  for  $10,000,  telling  her  to  go 
to  Europe  and  study.  She  wins  great  suc- 
cess and  sings  in  the  Grand  Opera  in  Mos- 
cow. Modoc  Bill,  who  has  killed  a  man  in 
a  gambling  brawl,  allows  himself  to  be  ar- 
rested and  serves  his  time.  His  partner, 
Chuckwalla  Bill,  has  worked  their  claim  and 
struck  it  rich.  When  Modoc  is  freed  they 
build  a  fine  house  for  Cassie.  Hall,  ill  with 
consumption,  comes  to  the  town  and  Modoc 
hurses  him  back  to  health.  Cassie  returns 
to  keep  her  promise  to  Modoc  to  sing  for 
him.  Hall  recognizes  her  and  when  she  re- 
fuses to  come  with  him  he  starts  to  kill 
both.  Chuckwalla  kills  him,  however,  and 
Cassie,  confessing  her  love  for  Modoc,  mar- 
ries him. 


"The  Light  of  Western 
Stars" 


Paramount  Offers  a  Nicely   Staged  Version 
of  Zane  Grey's  Story  of  the  Vivid 
Went  Done  by  W.  K.  Howard 

Reviewed  by  Epes  W.  Sargent 

Acting  and  direction  do  more  than  the  plot 
to  make  "The  Light  of  Western  Stars"  a 
vivid  and  even  gripping  play.  In  the  last 
analysis  the  plot  offers  nothing  new,  but  the 
good  acting,  under  even  better  direction, 
gives  a  reality  to  the  trite  scenes,  and  a 
leisurely  development  works  the  action  up 
to  a  really  gripping  climax  with  a  minimum 
of  gunplay  and  a  maximum  of  emotion.  The 
tempo  even  drags  at  the  opening,  but  the  in- 
terest is  soon  engaged  and  never  let  down. 

Noah  Beery,  as  the  cattle  rustling  outlaw, 
is  almost  engaging  in  his  villainy.  He  has 
a  wonderful  death  scene  that  is  hurt  a  little 
by  a  somewhat  similar  scene  early  in  the 
play.  It  is  a  fine  bit  of  work  and  it  really 
chills  the  blood  of  the  hardened  playgoer. 
There  are  no  violent  contortions  and  no  sug- 
gestions of  pain,  but  rather  a  curiosity  as  to 
the  strange  sensations,  and  the  scene  closes 
before  the  tension  is  stretched  to  breaking. 
Only  a  physician  or  a  hangman  can  watch 
this  scene  unmoved.  It  is  the  big  scene  in 
the  play  and  far  outweighs  the  cowboy- 
rustler  battle  that  precedes  it. 

Jack  Holt  gets  almost  as  much  chance  just 
before  in  "the  walk  of  death"  in  which  he 


is  turned  out  into  the  streets,  to'fttam  at 
will,  unharmed  so  long  as  the  sun  shines  on 
the  walls.  Here,  too,  there  is  real  dramatic 
tensity  without  overaction  and  not  once  does 
the  player  spoil  the  effect  by  an  ill-timed 
gesture. 

These  two  big  scenes  make  an  ordinary 
plot  into  a  remarkably  impressive  play,  and 
to  the  work  of  Beery  and  Holt  should  be 
added  the  name  of  William  K.  Howard,  who 
directed  their  actions.  Billie  Dove  is  appeal- 
ing as  the  heroine  and  Alma  Bennett  plays  a 
small  part  effectively,  while  William  Scott 
does  the  best  he  can  with  the  repellant  role 
of  the  rather  spineless  brother,  and  Geor'ge 
Nichols  is  capital  as  the  bluff  ranch  fore- 
man. Robert  Perry  and  Gene  Pallette  have 
some  rather  ordinary  material  for  their  com- 
edy relief,  but  make  the  most  of  it  arid  score 
more  through  their  personalities. 

The  story  should  satisfy  a  wider  clientele 
than  the  average  western.  It  should  please 
the  more  discriminating  patron  as  well. 

Cast  R  *' 

Gene    Stewart  .Jack  Holt 

Madeline  Hammond  BiUie  Dove 

Brand   Noah  Beery 

Bonita   Alma  Bennett 

Al   Hammond  William  Scott 

Billy  s  til  In  el  I  George  Nichols 

Monty   Price  Mark  Hamilton 

Meise   Robert  Perry 

Stub   Gene  Pallette 

Based  on  novel  by  Zane  Grey. 
Scenario  by  George  c.  Hull  and  Lueien 
Hubbard. 
Directed  by  William  K.  Howard. 
Length,  0,859  feet. 

Story 

Madeline  Hammond  comes  west  to  meet  her 
brother,  AI,  a  rancher.  Engrossed  in  a  poker 
game,  he  forgets  about  meeting^  the  train. 
Gene  Stewart,  the  worse  for  drink,  sees  her 
and  sends  for  a  minister,  declaring  that  he 
has  vowed  to  marry  the  first  white  woman 
he  meets.  WTien  he  learns  her  name,  he  sends 
for  Al's  ranch  foreman  and  the  girl  goes  to 
the  ranch.  Brand  runs  off  the  stock  and 
Madeline  appeals  to  Gene  to  help  them.  He 
organizes  a  posse  and  runs  off  the  rustlers. 
But  Madeline  sees  him  talking  to  Bonita,  the 
girl  for  whose  sake  Al  shot  her  insulter.  She 
thinks  he  is  in  love  with  her  and  he  is  too 
proud  to  explain.  He  leaves  the  ranch  and 
Brand  returns  and  captures  the  girl.  His 
band  also  capture  Al,  and  Gene,  searching 
for  Madeline,  also  walks  into  his  trap.  Al 
is  sent  to  town  to  raise  $10,000  ransom, 
failing  which  Gene  is  to  take  "the  walk  of 
death."  He  arrives  with  a  troupe  of  cowboys 
just  In  time  to  save  Gene  Zrom  death  and 
his  sister  from  dishonor.  Brand's  death  dis- 
solves the  outlaw  band  and  the  story  closes 
with   a  double   wedding  pending. 


Richard     Talmadge     in     "The  Mysterious 
Stranger an  F.  B.  O.  picture. 


The  First  Run 


PRESENTATIONS 


PROLOGUES      -  MUSIC 


Edited  by  Colby  Harriman 


ON  WITH  THE  DANCE 

IT  is  never  our  intention  to  pose  as  an  instructor,  nor  to 
become  "preachy"  in  this  department,  but  to  act  in  this 
advantageous  position  merely  as  a  barometer.  Criticism 
given  by  one  producer  to  another  is  usually  more  obstruc- 
tive than  constructive,  and  it  would  be  extremely  unethical 
to  directly  indicate  mistakes  or  call  particular  attention  to 
some  chronic  state  of  program  monotony.  Consequently 
opinions  and  ideas  as  are  advanced  are  born  out  of  com- 
munications from  various  parts  of  the  world,  and  from 
personal  contact  with  producers  and  patrons. 

"On  with  the  dance"  is  a  progressive  term,  but  through 
making  a  survey  of  various  houses,  the  word  "continue" 
seems  a  better  appellation  than  "on."  The  "dance"  is  one 
of  our  chief  forms  of  expression  in  the  presentation  field. 
We  have  found  it  capable  of  lending  itself  to  many  phases 
of  expression,  and  as  an  interpretive  factor  it  has  proved 
itself  a  vital  element.  However,  for  some  unknown  reason 
the  development  in  the  dance  divertissement  has  not  been 
as  profound  as  in  vocal  and  other  musical  offerings. 

To  the  artist  there  has  undoubtedly  been  a  weekly  change 
and  diversity  in  the  routine,  but  to  the  patron,  merely  the 
scenery  and  costumes  have  changed.  A  similarity  is  bound 
to  breed  monotomy,  and  monotony  is  the  greatest  foe  of 
the  producer.  He  must  combat  it  constantly,  and  the 
moment  he  becomes  a  victim  or  even  lurks  within  its 
shadow,  it  may  be  said  that  his  days  are  numbered  as  a 
successful  and  popular  exponent  of  the  art  of  presentation. 

It  is  a  suggestion  that  the  various  dance  numbers  should 
carry  a  marked  routine  with  each  week,  particularly  where 
a  group  of  dancers  are  members  of  an  Ensemble.  The 
routine  of  the  dance  must  be  marked  to  the  degree  that  the 
patrons  notice  the  variations.  A  ballet  number  can  be  fol- 
lowed the  next  week  with  a  folk  dance,  or  syncopated  and 
popular  turns,  or  numbers  giving  a  marked  interpretation 
in  various  steps.  There  is  a  wide  angle  in  which  the  ballet 
master  or  producer  can  operate  without  the  aesthetic  note 
being  constantly  foisted  upon  the  audience. 

Following  this  plan  the  producer  will  find  that  the  dance 
divertissements  are  received  more  enthusiastically.  The 
artists  themselves  work  with  more  zest,  welcoming  the 
change  each  week  since  it  dispels  an  atmosphere  of  the  com- 
mon-place. 

This  argument  may  be  contested  by  those  who  are 
familiar  with  certain  Broadway  houses  where  a  similarity 
in  program  is  maintained.  These  houses,  however,  have 
such  a  large  transient  patronage  that  this  is  permissible, 
even  in  comparison  with  the  long  run  of  legitimate  shows, 
but  for  the  producer  in  a  theatre  catering  to  a  regular 
weekly  patronage,  it  would  surely  be  to  his  detriment  to 
pattern  after  the  metropolitan  houses. 

However,  "On  With  the  Dance,"  but  in  ALL  its  forms. 
This  coming  season  is  rich  in  opportunities.  Again  we 
say,  make  your  plans  now  for  your  future  presentations. 
Don't  overlook  a  diversified  dance  schedule. 


MODERN  JAZZ  POLICY  IS  RIVOLI 
INNOVATION 

Outstanding  among  recent  movie  announcements  is  the 
one  just  made  by  Hugo  Riesenfeld  concerning  the  change 
of  policy  at  the  Rivoli  Theatre  to  take  place  July  12  when 


Ben  Bernie  and  his  band  will  introduce  an  entirely  original 
plan  of  entertainment.  The  present  performance  routine 
which  includes  symphony  orchestra  and  presentations  will 
be  discontinued  on  that  date  and  in  its  place  Bernie  will  es- 
tablish jazz-band  specialties  and  stage  innovations.  Riesen- 
feld, for  years  past,  has  been  the  sponsor  of  new  ideas  in 
motion  picture  presentation,  having  been  the  originator  of 
symphonic  orchestral  picture  accompaniment  and  the  in- 
ventor of  Classical  Jazz.  His  new  scheme  is  in  exact  accord- 
ance with  his  progressive  activity  and  it  is  predicted  will 
probably  mark  the  beginning  of  another  new  era  in  this 
sphere. 

Ben  Bernie  and  his  band  as  an  individual  attraction  need 
no  introduction  on  Broadway.  Phonograph  record  fans  and 
radio  enthusiasts  from  coast  to  coast  laud  the  Bernie  pro- 
duct making  the  Rivoli  innovation  quite  certain  of  imme- 
diate success.  The  orchestra  ensemble  as  it  will  appear  on 
July  12th  will  consist  of  twelve  collegian  jazz-musicians, 
each  claimed  to  be  an  artist  in  his  particular  field.  Riesen- 
feld states  that  the  present  Rivoli-Paramount  picture  policy 
will  remain  unchanged,  first-run  weekly  change  arrange- 
ments to  continue. 


FINE  ART  OF  COSTUMINQ 

TOO  many  producers  fail  to  realize  the  importance  of 
engaging  a  costume  designer  experienced  and  trained 
in  the  ways  of  the  theatre.  The  best  of  interior  deco- 
rators will  not  necessarily  turn  out  good  stage  settings. 
An  illuminating  engineer  of  note  is  apt  to  do  a  worse  job 
in  lighting  a  scene  than  a  stock  journeyman  electrician. 

Just  so  the  most  exclusive  of  modistes,  who  may  turn  out 
the  smartest  gowns  seen  on  the  avenue  in  Paris  or  New 
York,  may  fail  utterly  to  get  effect  in  the  theatre.  Stage 
costumes  should  be  designed  for  viewing  at  a  distance. 
They  must  express  not  the  character  of  the  wearer  but  the 
character  of  the  person  that  the  wearer  represents.  A  thor- 
ough knowledge  of  the  script  of  the  play,  the  ideas  of  the 
director  and  scenic  artist  and  a  sense  of  dramatic  value  are 
absolutely  essential.  Details  do  not  count  across  the  or- 
chestra pit.  Elaborate  trimmings  on  dresses  arrest  peo- 
ple's attention  too  long  for  the  good  of  the  play  or  the  unity 
of  the  general  ensemble  and  effect  of  the  stage  picture  in 
its  entirety.  Each  costume  must  be  reduced  to  its  lowest 
terms  in  color  and  line,  broad  and  almost  bold.  The  audi- 
ence should  be  able  to  get  all  in  a  flash  and  then  concentrate 
on  character  and  the  general  beauty  of  the  scene. 

A  gown  that  is  extraordinarily  chic  and  lovely  in  a  ball- 
room or  garden,  may  fade  into  nothingness  on  the  stage. 
The  society  modiste,  the  fashionable  dressmaker,  designs 
and  turns  out  a  creation,  a  single  individual  gown,  with 
little  need  for  thought  of  its  juxtaposition  with  other  cos- 
tumes. In  the  theatre  there  must  be  harmony  with  the 
book,  the  music,  the  other  costumes  and  the  background. 
Each  unit  of  the  production  must  be  a  part  and  an  uplift  of 
the  whole. 

As  a  special  service  to  producers,  we  will  begin  next  week 
a  series  of  reviews  of  various  books  which  will  be  valuable 
aids  in  costuming,  music,  etc.  We  feel  that  by  giving  a 
general  analysis  and  examining  the  various  treatises  which 
are  published,  a  service  can  be  rendered  to  the  producer, 
enabling  him  to  get  books  which  will  really  help  him  in  his 
work. 


July  4,  1925 


MOVING    PICTURE  WORLD 


69 


A  Moving  Picture  World  Presentation 


Detailed  information  relative  to  the  production  of  the  presentation  suggested  are  printed  herewith.  Permission  is 
given  to  any  producer  or  exhibitor  to  use  the  Colby  Harriman  suggestions  appearing  in  this  section.  Any  other  informa- 
tion desired  to  stage  the  presentation  may  be  secured  upon  request. 


Greater  Movie  Season  Special  No.  3 
"THE  SHRINE  OF  SYNCOPATION" 
A  Colorful  Novelty  for  Jazz  Program 
A  Moving  Picture  World  Presentation 
Devised  by  Colby  Harriman. 


FOR  the  third  number  in  the  series  of 
four  suggestions  offered  for  Greater 
Movie  Season,  it  is  our  idea  that  a  syn- 
copation number  embracing  modern  dance 
and  musical  selections,  would  be  welcomed 
for  this  particular  period. 

The  scenic  arrangement  is  one  which 
digresses  from  the  usual  trend  of  jazz  fes- 
tival settings,  and  while  it  may  appear  mas- 
sive and  apparently  cumbersome  to  set  it  is 
extremely  simple  to  construct  the  various 
units,  as  "shells,"  flat  pieces  and  fabrics  are 
used  as  the  basic  materials. 

The  action  which  transpires  should  be  one 
embracing  a  large  ensemble  which  should  in- 
clude a  novelty  orchestra  or  jazz  band  ar- 
rangements, the  program  interspersed  with 
clever  specialty  dancers  and  singers. 

The  band  may  be  secluded  back  of  the 
colonnade  and  brought  into  an  alignment  in 
the  foreground.  The  entrances  of  the  set- 
ting are  made  through  the  center  with  an 
opening  right  and  left.  The  whole  arrange- 
ment is  devised  to  lend  color  and  a  gradual 
scenic  progression  from  softer  tones  ascend- 
ing towards  a  glittering  finale.  The  various 
essentials  of  scenic  construction  together 
with  lighting,  etc.,  are  found  in  the  detailed 
description  of  the  various  units  which  fol- 
low : 

Ground  Plan 

The  stage  placement  as  indicated  in  the 
ground  plan  chart  herewith  shows  the  sim- 
plicity of  the  setting.  The  shaded  sections 
marked  (A)  are  the  columns  or  pilaster 
section.  (B)  is  the  base  upon  which  t he 
statute  stands.  The  set  trees  (C)  are  placed 
in  arrangement  as  indicated.  The  foliage 
row  (D)  to  mask  at  extreme  sides  back  of 
the  wall  (E)  has  a  pliable  flibber  (DD), 
which  is  attached  to  the  foliage  piece,  (D), 
the  ends  falling  over  the  tops  of  the  wall. 
The  three  horizon  rows  are  constituled  of 
fabrics  and  spangles  which  are  indicated  by 
(F),  (G),  (H).  The  sky  drop  (I)  is  used  to 
mask. 

Unit  Details 

The  accompanying  chart  marked  "Eleva- 
tion" will  give  the  producer  an  idea  of  the 
set-up  of  the  various  units  over  the  Ground 
Plan.    The  construction,  etc.,  follows  : 

(A)  Columns 

These  columns  may  be  two  and  three- 
sided,  made  of  a  light  2-inch  batten  covered 
with  a  muslin,  particular  attention  "being 
given  to  eliminate  any  cross  pieces  in  the 
sides  of  the  column  visible  to  the  audi- 
ence. The  columns  should  be  set  in  the 
order  specified  in  the  Ground  Plan,  and  there 
should  be  A  slight  divergence  in  thickness 
between  the  columns  at  the  rear  and  those 
in  the  front,  but  the  heights  of  the  columns 


70 


MOVING   PICTURE  WORLD 


July  4,  1925 


in  the  back  must  not  be  lowered  in  like 
proportion  as  the  perspective  would  not 
then  be  maintained.  The  top  of  the  column 
is  surmounted  by  a  hemispherical  crown 
which  may  be  painted  on  a  flat  piece  set 
vertically  or  on  an  angle  to  give  the  effect 
of  a  circular  fence  arrangement.  This  should 
be  cut  in  the  center  between  the  various 
spindles  painted  on  it.  The  columns  should 
be  toned  a  medium  buff  on  the  front  sur- 
face and  these  should  be  done  with  dyes. 
The  reverse  side  of  the  column  should  be 
painted  to  give  the  effect  of  stained  glass  in 
mosaic  treatment.  At  the  top  of  the  column 
an  urn  or  pan  should  be  placed,  at  the  base 
of  which  a  red  light  flickers,  and  incense 
arises  from  the  pan,  the  red  light  highlight- 
ing the  lazily  rising  smoke.  Lights  placed 
at  the  base  of  the  column  may  be  turned 
down  towards  the  climax  illuminating  the 
columns  presenting  a  very  beautiful  effect. 

(B)  Base 

A  pedestal  treated  in  the  same  manner  as 
the  columns  is  in  center  upon  which  a  player 
who  may  be  dressed  in  white  tights  poses 
as  a  statue.  This  can  be  an  introduction  for 
a  dance  number.  The  characters  should  rep- 
resent the  spirit  of  syncopation,  and  the  vari- 
ous members  of  the  ballet  during  their 
entrance  may  fling  garlands,  balloons,  etc. 
at  the  character,  piling  the  base  high  with 
festive  adornments.  Silver  metallics  can  be 
thrown  on  the  front  of  the  pedestal  so  that 
a  baby  spot  in  the  foot  trough  can  high- 
light the  pedestal,  causing  it  to  appear  as 
diamonds. 

(C)  Set  Trees 

Three  set  trees  in  the  colonnade  cluster 
should  be  painted  in  olive  green  with  green 
metallics  thrown  in  to  give  a  scintillating 
effect.  This  can  be  done  on  compo-board 
cut  out  and  set. 

(D)  Sectional  Set  Trees 

A  set  tree  painted  on  beaver-board  and 
cut  out  should  be  placed  back  of  the  en- 
closure and  run  on  an  angle  from  off  right 
on  and  up  stage  to  right  center.  A  very 
good  effect  can  be  accomplished  by  having  a 


strip  of  muslin  painted  to  match  the  tree 
design,  one  side  of  it  being  fastened  to  the 
set  tree  ""it  which  runs  on  the  angle,  and  the 
other  side  stretching  over  the  area  between 
the  set  tree  piece  and  the  fence,  the  ends 
fringed  and  jagged  and  falling  over  the 
fence.  Short  sticks  can  be  used  to  prop  up 
this  piece  to  make  it  appear  uneven  as  found 
in  tree  top  outlines.  To  simplify  the  work 
of  striking  the  sticks  can  be  mounted  on  a 
couple  of  2  x  4s  and  placed  accordingly. 
This  arrangement  will  give  a  depth  and  thick- 
ness to  the  tree  piece  and  will  permit  an  ex- 
cellent surface  for  lighting. 

(E)  Enclosure 

The  fence  and  accompanying  posts  which 
carry  off  from  the  colonnade  right  and  left 
should  be  painted  the  same  buff  tone  as  the 
colonnade,  and  when  the  lights  are  brought 
up  a"  variegated  medium  should  be  used  to 
cast  green,  red  and  amber  shafts  over  this 
area. 

(F)  Foliage  Row 

The  various  rows  which  follow  for  the 
background  treatment  are  all  done  in  fabrics. 
The  general  treatment  for  this  unit  and  the 
two  following  units  should  be  a  batten  or 
frame  made  on  an  angle,  the  various  mate- 
rials draped  and  shirred  over  the  diagonal 
piece  which  runs  from  a  spot  back  of  the 
colonnades  up  and  off  stage.  This  particu- 
lar unit  should  be  made  of  green  silks  or 
metallic  cloth  shirred  in  uneven  folds. 

(G)  1st  Horizon  Unit 

A  metalline  cloth  in  narrow  folds  placed 
on  a  frame  similar  to  the  one  unit  ahead  of 
it  should  be  made  of  orange,  or  can  be  a 
shell  pink  tinted  light  to  get  the  effect. 

(H)  2nd  Horizon  Unit 

The  same  construction  should  be  made  on  this 
unit  with  the  exception  of  a  peak  piece  which 
connects  the  two  units.  All-over-spangles- 
on-net  should  be  used  to  drape  this  unit,  and 
a  sun-burst  arrangement  in  the  center  accom- 
plished by  a  white  spot  secluded  below  the 
horizon  focused  to  catch  the  center  area  of 
the  peak  with  a  flash.   To  accentuate  this,  tin- 


foil can  be  placed  underneath  the  spangles  on 
the  peak  to  aid  the  reflection.  Use  a  light 
blue  sky  piece  for  backing. 

(1)  Sky  Drop 
Costumes 

The  accompanying  chart  suggests  three 
costumes  which  may  be  made  or  secured 
which  will  aid  color  to  the  number.  The 
costume  may  be  combined  with  many  colors 
and  the  "pirate"  outline  and  carnival  spirit 
seem  very  fitting  for  this  particular  num- 
ber. 


John  Wenger's  new  stage  setting  at  tthe 
Rivoli,  seen  for  the  first  time  this  week,  is  an 
interesting  attempt  at  novelty  decoration.  The 
entire  proscenium  has  been  bordered  by  long 
rows  of  giant  organ  pipes  and  at  either  side 
are  tall  Gothic  cathedral  windows  illuminated 
in  a  variety  of  tints  from  the  rear.  The  whole 
effect  is  majestically  conservative  yet  strik- 
ing in  its  originality. 


CAPITOL  THEATRE 
Chicago 

Featured  Picture:  "Madame  Sans  Gene" 
(Paramount) 

The  Capitol  Grand  Orchestra  with  Albert 
E.  Short,  conducting  appear  in  the  spot  prior 
to  the  picture  and  render  the  Litolff  com- 
position "Robespierre."  During  the  action  of 
the  overture  a  stage  interpretation  of  the 
birth  of  "La  Marseillaise"  is  presented  in 
tableau  form  depicting  the  "Court  of  Louis 
XVI,"  "The  Revolution"  and  "The  French 
Revolution."  "La  Marseillaise"  is  sung  by 
Hazel  Eden.  The  divertissements  for  the 
week  as  arranged  by  Francis  A.  Mangan  in- 
cluded the  following:  "A  Night  in  Venice," 
an  artistic  offering  of  the  "Venetian  Four" 
set  in  songs  of  Sunny  Italy.  Miss  Frankie 
Klassen.  in  a  dainty,  petite  solo  dance.  Harp- 
land  Fantasy,  introducing  seven  girls  play- 
ing seven  harps.  Banks  Kennedy,  at  the 
console,  presents  a  novelty  number  "What 
the  Capitol  Wurlitzer  Organ  Can  r>~  " 


July  4,  1925 


MOVING    PICTURE  WORLD 


71 


Big  First  Run  Presentations 


CAPITOL  THEATRE 
New  York  City 


Featured  Picture:    "Smooth   at  Satin" 
(F.  0.  B.) 

Music 

The  overture,  "Merry  Wives  of  Windsor" 
(Nicolai)  is  played  by  the  Capitol  Grand 
Orchestra,  David  Mendoza  conducting  with 
Dr.  Melchiorri  Mauro-Cottone  at  the  Capi- 
tol Grand  Organ. 

Divertissements 

S.  L.  Rothafel  presents  three  exquisite 
numbers  in  his  second  unit  of  a  very  good 
program.  The  billing  follows: 

(a)  Mile.  Gambarelli  and  Doris  Niles — 
"Minuet"  from  "L'Arlesienne  Suite," 
Bizet. 

(b)  "In  a  Monastery  Garden,"  Ketelbey. 

Capitol  Grand  Orchestra 
Assisted  by  Capitol  Male  Ensemble. 

(c)  Capitol  Ballet  Corps  with  Mile.  Gam- 
barelli, Doris  Niles  and  Lina  Belis,  Nora 
Puntin,  Millicent  Bishop,  Elma  Bayer, 
Ruth  Flynn,  Muriel  Malone. 

"Farandole"  from  "L'Arlesienne  Suite," 
Bizet. 

The  settings  for  the  various  divertisse- 
ments are  as  follows : 

(a)  A  small  set  piece  painted  and  cut  out 
to  represent  a  piece  of  Dresden  bric-a-brac, 
a  suggestion  of  a  rose  stem  curved  in  the 
shape  of  an  interrogation  mark  with  large 
pink  roses  painted  on  it,  and  a  few  birds  done 
in  pink  on  opposite  sides  of  the  stem.  The 
base  of  the  stem  is  done  in  blue  and  green 
and  attached  to  a  small  platform  upon  which 
the  two  dancers,  dressed  in  white  oilcloth 
costumes,  Gambarelli  in  a  ballet  costume,  and 
Miss  Niles  in  a  white  jacket  coat.  The  black 
spangle  on  lace  is  used  as  a  backing  which 
is  toned  with  red  and  blue  from  the  sides; 
the  figures  on  the  stand  being  highlighted 
magenta  and  amber  from  the  sides  working 
in  a  white  spot  from  front.  Green  foots  and 
flood  to  tone. 

(b)  A  drop  hung  back  in  two  painted  to 
represent  an  old  monastery  garden  rich  in 
foliage.  The  foreground  is  painted  to  give 
the  effect  of  a  portico  through  which  the 
distant  garden  rich  in  color  may  be  seen.  A 
rustic  bench  is  right  and  a  large  flowered 
cone-shaped  pedestal  is  up  left,  and  is  sur- 
mounted by  a  small  bird-house  in  which  a 
prop  bird  is  used.  Drop  is  toned  pink  and 
blue,  sides  amber  and  light  blue  highlighting 
the  members  of  the  Ensemble,  who  appear 
dressed  in  friar's  robes.  Light  blue  flood 
front  with  canary  to  tone. 

(c)  A  very  conventional  fabric  set  using 
gold  curtains  in  two  formations.  Light  gold 
fabrics  hung  in  two  with  center  opening  and 
an  orange  border  to  mask.  Back  in  three 
is  seen  a  gold  fabric  hung  to  back.  The 
background  is  tinted  canary,  the  foreground 
in  amber  and  green  from  the  sides  is  the 
girls  of  the  Corps,  dressed  in  giosv  costumes 
present  a  colorful  dance  with  Gambarelli 
appearing  in'  a  red  Spanish  costume,  Dons 
Niles  in  typical  gipsy  raiment.  This  was  a 
very  charming  number. 


When  the  Bugle  Calls 

With  Gladys  Rice,  Marjorie  Harcum, 
Hazel  Simonson,  Lela  Saling,  Frank  Mou- 
lan,  Lieutenant  Gitz  Rice,  William  Robyn, 
Sigurd  Nilssen,  Joseph  Wetzel,  Arthur  Lang, 
James  Parker  Coombs,  Jack  Abbott,  Fenwick 
Newall,  Edward  Johnstone,  John  Oakley, 
Stanley  McClelland. 

(1)  "Reveille,"  Trumpeter. 

(2)  "Oh  How  I  Hate  to  Get  Up  in  the 
Morning,"   Male  Ensemble. 

(3)  "Oh  My,"  Mr.  Moulan  and  Male  En- 
semble. 

(4)  "My  Buddy,"  Mr.  Wetzel  and  Male 
Ensemble. 

(5)  "The  Last   Long   Mile,"  Lieutenant 
Gitz  Rice  and  Ensemble. 

(6)  "Hinky    Dinky    Parlez    Vous,"  Mr. 
Moulan  and  Ensemble. 

(7)  "Just  a  Song  at  Twilight,"  Misses  Rice, 
Harcum,  Simonson,  Saling. 

(Assisted  by  Male  Ensemble) 

(8)  "Roses  of  Picardy,"  Mr.  Robyn. 

(9)  "Tattoo,"  Trumpeter. 

(10)  "Taps,"    Mr.    Abbott    (Assisted  by 
Trumpeter.) 

Setting  consists  of  a  set  piece  in  two  rep- 
resenting several  army  tents  which  are  done 
in  the  browns,  the  set  piece  painted  in  such 
manner  as  to  lend  a  good  perspective.  Back 
of  the  tent  tops  is  a  cut  drop  with  a  high 
ledge  running  up  about  12  feet  from  center 
and  carrying  off  to  left  upon  which  a  large 
tree  trunk  is  placed.  The  top  branches  dis- 
appear above  the  opening.  Pine  trees  up 
right  are  silhouetted  against  a  back  sky 
drop  which  takes  on  the  various  colors  of 
afternoon,  sunset  and  evening,  being  grad- 
ually toned  as  the  action  progresses,  and 
lends  a  colorful  treatment  to  the  entire  set- 
ting which  would  otherwise  be  drab.  The 
male  members  of  the  Ensemble  appear  in 
soldier  uniforms,  the  ladies  who  enter  dressed 
in  modern  togs.  For  finale  a  tattoo  and  the 
various  posting  effective  work  is  done.  Stage 
is  left  vacant  following  the  exit  of  the  En- 
semble, voices  in  the  distance  can  be  heard 
in  the  relay  of  calls.  Finally  the  foreground 
goes  black  leaving  but  the  outline  of  the 
trees  and  upper  part  of  the  ledge  visible 
against  a  deep  blue  sky.  A  sentry  appears 
in  silver  on  the  high  prominence  and  sounds 
taps.  The  entire  presentation  closing  in  a 
very  impressive  and  highly  artistic  manner. 


RIVOLI  THEATRE 
New  York  City 


Featured  Picture:  "Lost— A  Wife" 
(  Paramount) 

Music 

Selection  from  "Pagliacci"  (Leoncavallo)  is 
plaved  by  the  Rivoli  Orchestra  with  Willy 
Stahl  conducting,  and  is  followed  by  a  very 
popular  selection  of  the  well-known  Risen- 
feld  "Classical  Jazz"  collection.  Harold 
Rambotton  at  the  Console  plays  "Mamie"  by 
Jack  Shilkret. 

Under  Hawaiian  Skies 

This  divertissement  is  preceded  by  a  Castle 
Color  Film,  "Alahoe  Land",  showing  several 


scenic  shots  of  the  familiar  Hawaiian  Beach. 
The  music  of  the  Hawaiian  Orchestra  is 
heard  back  stage  as  the  film  fades  out.  The 
foots  and  floods  are  brought  up,  curtains 
part  revealing  a  Hawaiian  exterior  which 
consists  of  several  palm  trees  with  thin 
trunks  and  heavy  fronds  set  across  stage  in 
irregular  alignment.  A  thatched  hut  is  up 
right  with  a  ground  row  which  connects  to 
either  a  trunk  or  rock  piece,  although  it  was 
rather  difficult  to  define  this  part  of  the  set- 
ting. A  thick  border  of  palm  fronds  is  sus- 
pended in  about  two,  and  back  of  this  is  a 
border  which  appears  to  be  green  oak  leaves 
hung  in  three.  In  the  front  a  painted  palm 
border  is  hung  in  one.  There  is  a  profusion 
of  large  palm  branches  intertwined  in  netting 
at  the  sides,  and  is  so  placed  to  render  a 
conglomeration  which  gives  the  appearance 
of  a  dense  growth.  Japanese  lanterns  are 
placed  on  the  lower  part  of  the  roof  of  the 
thatched  hut.  A  flowering  set  piece  used  as 
a  seat  is  up  center.  A  blue  sky  drop  with  a 
large  pink  moon  up  left  center  visible  in  full 
over  the  horizon.  The  number  introduces 
Panly  Makenza,  famous  Hawaiian  tenor,  ac- 
companied by  Hawaiian  orchestra. 

Of  five  pieces  dressed  in  white,  four  hula 
hula  dancers  with  a  specialty  dancer  dressed 
in  a  white  silk  hula  costume,  the  Quartette 
dressed  in  white  sailor  costumes,  and  Alfred 
Brower  (?)  dressed  in  a  sailor  costume  doing 
a  Russian  dance.  Green,  pink  and  canary 
highlight  the  set  from  the  sides,  which  is 
very  colorful  and  animated  at  all  times. 


COLONY  THEATRE 
New  York  City 


Featured  Picture:  "The  Sporting  Chance" 
(Tiffany  Truart-Renown) 

Music 

The  overture  for  this  week  is  particu- 
larly well  done,  and  Dr.  Edward  Kilenyi 
conducting  the  Colony  Melody  Masters,  gave 
an  excellent  rendition  of  melodies  of  yore 
which  introduced  the  novelty,  "I'll  See  You 
in  My  Dreams."  The  overture  did  not  open 
the  program,  but  was  changed  to  a  spot 
prior  to  the  presentation. 

The  Mystic  Voice 

The  question  asked  in  a  program  of  "What 
is  it?"  and  "Where  is  it?"  proved  rather 
baffling  to  a  curious  audience.  John  Priest 
at  the  Console  played  "Shadowland"  and 
presently  from  the  area  of  the  balcony,  a 
voice  of  a  singer  was  heard,  a  blue  spot  was 
presently  thrown  on  the  chandelier  over  the 
box-house  left,  then  to  stage  left  in  the  spot 
to  be  taken  by  the  singer.  Owing  to  the 
trickery  of  placing  sound  it  would  be  rather 
difficult  for  one  to  say  exactly  where  the 
voice  is  located,  but  apparently  it  came  from 
the  dome  and  through  the  grill  work  of  the 
sounding  board  or  through  the  organ  cham- 
bers. We  will  confess  it  was  as  baffling  to 
us  as  to  others  in  the  audience.  It  is  a  very 
good  novelty,  and  the  air  of  mystery  sur- 
rounds it.  It  would  have  been  easy  to  have 
overdone  this. 


72 


MOVING   PICTURE  WORLD 


July  4,  1925 


Carnival  of  Sports 

This  is  the  most  pretentious  presentation 
offering  which  the  Colony  has  offered,  and 
the  management  is  to  be  commended  for 
this  type,  as  this  theatre  has  excellent  fa- 
cilities for  doing  such  wonderful  things  in 
this  particular  branch  of  production  work. 
Too  often  we  have  seen  vaudeville  acts  dom- 
inate the  presentation  spot,  and  this  should 
not  be  the  case  as  there  are  so  many  things 
which  can  be  done  in  a  presentation  way  that 
will  earn  for  the  house  the  popularity  en- 
joyed by  competitors  who  specialize  in 
straight  presentations.  This  presentation 
carries  with  it  the  element  of  an  excellent 
divertissement  plus  the  element  of  a  prologue 
to  the  picture.  Ten  simple  scenes  constitute 
the  number.  The  action  opens  with  canary 
flood,  amber  foots  and  blue  borders  on  the 
gold  close  ins.  A  singer  enters  who  sings 
the  theme  song  of  the  picture,  "A  Sporting 
Chance."  Eight  girls  enter  in  two's,  dressed 
as  fencers,  baseball  players,  polo  players  and 
gymnasium  girls.  They  do  a  walk  on  and 
off  with  the  singer  at  the  finale  of  his  song. 
Leo  Donnelly,  dressed  in  a  gray  golf  suit, 
appears  before  each  scene  and  presents  a 
humorous  introduction  in  his  laconic  style. 
The  first  appearance  is  the  El  Rey  Sisters 
in  an  excellent  roller  skating  number,  dressed 
in  light  colorful  costumes.  They  appear  in 
full  stage  in  a  simple  setting.  Silver  curtain 
hung  back  in  three-toned  green,  blue,  and 
rose  from  the  sides.  Two  large  silver  vases 
are  right  center  and  left  center.  A  vase 
at  right  carries  large  bouquet  of  vari-colored 
tulips  highlighted  in  white  to  bring  out  the 
pigments  of  the  flowers,  and  the  one  at  the 
left  has  the  bamboo  flowers  toned  amber. 
A  large  crystal  ball  is  hung  from  the  center, 
and  for  the  finale  red  and  green  spots  are 
played  upon  it,  as  it  revolves,  causing  a 
charming  effect  on  the  silver  drop.  Pink 
spot  is  used  on  the  girls  in  the  first  move- 
ment of  the  number,  with  a  blue  spot  for 
the  second. 

The  Tennis  Number 

The  Tennis  Number  is  given  next  by  the 
Colony  Dancing  Ensemble :  Eight  clever 
dancers  who  appear  in  numbers  arranged  by 
Billy  Smith.  They  appeal  before  a  black 
plush  drop  hung  in  one  with  a  cut-out 
stranded  (?)  cloud  motif  painted  in  blues, 
greens  and  pinks,  the  cloud  motif  appearing 
like  winged  birds  in  silver.  A  tennis  net  is 
tacked  on  the  drop  at  the  base,  blue  foots 
to  tone.  Helen  Grinnell  presents  the  golf 
number  in  an  exquisite  dance  interpretation, 
black  eye  is  hung  back.  A  set  tree  painted 
on  beaver  board  cut-out  is  placed  up  right. 
The  balance  of  the  set  is  the  customary 
equipment  found  on  the  green.  Canary  high- 
lights the  caddy  who  stands  up  left  center 
dressed  in  a  white  outfit.  The  dancer  ap- 
pears in  a  white  sport  costume. 

Swimming  Number 

The  Swimming  number  is  the  next  fea- 
ture introduced.  A  blue  drop  hung  in  about 
two  with  three  set  pieces  representing  a  dual 
palm  tree  cluster,  a  boat  and  water  motif 
and  a  water  row.  These  three  set  pieces 
are  painted  on  beaver  board  cut-out  and 
set  against  the  drop.  Pink  flood  is  on  the 
eight  dancers  who  appear  in  bathing  suits 
of  silk  of  a  heliotrope  shade. 

This  is  followed  by  a  race  track  scene 
which  introduces  the  Colony  Quartette.  A 
scrim  hung  down  in  one  back  of  which  is 
a  strip  set  piece  cut  to  resemble  a  low  white 


fence  which  runs  across  the  base  of  the 
scrim.  Up  left  center  is  a  set  piece  resem- 
bling the  end  of  a  judge's  stand  done  in 
white  with  an  awning  top.  Light  fabrics 
are  used  for  backing.  These  are  toned  light 
blue  to  flood.  Light  amber  flood  used  on 
the  singers  who  appear  in  one  dressed  in 
the  conventional  costume  of  the  day,  and 
labelled  by  Mr.  Donnelly  as  book-makers. 
They  sing  two  numbers  and  then  go  into  the 
handicap  which  brings  on  the  eight  girls 
dressed  in  jockey  suits  working  in  a  canary 
spot.  Then  comes  the  "punch"  of  the  presen- 
tation, which  is  a  perfect  blending  with  the 
picture,  and  rounds  out  a  good  show.  The 
entire  ensemble  rush  on  at  the  finale  of  the 
song  by  the  Quartette  and  the  Dance  En- 
semble and  with  much  action,  hilarity,  etc., 
announce  the  race.  Presently  the  clatter  of 
hoofs  is  heard  in  back  of  the  curtains  as 
the  lights  in  front  dim,  the  light  fabrics  is 
then  taken  away  revealing  two  horses  on  a 
tread-mill  executing  a  race  against  a  black 
background  highlighted  from  the  right  with 
blue.  This  is  labelled  as  "Kentucky  Boy," 
alive  and  in  action.  At  the  climax  the  open- 
ing shot  of  the  picture  is  shown,  which  is 
two  jockeys  riding  in  the  same  direction 
around  the  racetrack  as  photographed  in  the 
picture.  The  lights  dim  down  back  as  the 
screen  in  brought  in.  There  was  an  evi- 
dence of  good  mechanics  back  stage  and  the 
technical  division  is  to  be  commended. 


MARK  STRAND  THEATRE 
New  York  City 


Feature  Picture:  "Tlie  Making  of  O'M alley" 
{First  National) 

Music 

"Fantasie  Orientale,"  a  rhythmic  para- 
phrase arranged  by  Arthur  Lang,  and  ren- 
dered by  the  Mark  Strand  Symphony  Or- 
chestra with  Carl  Edouarde  conducting.  The 
lighting  effect  used  upon  the  orchestra  was 
very  effective,  being  lighted  from  foots  of 
subdued  green  with  the  fringe  lighting  of 
purple    which    highlighted    the    head  and 


YOU  WILL  SAVE 
MONEY 

By 

BUYING  NOW 

FOR  NEXT  SEASON 
There  s  A  Reason 

FIND  WHAT  WE  HAVE 
TO  OFFER  YOU 


Doty  &  Scrimgeour  Sales  Co. 

INC. 

148-50-52  DUANE  STREET 
NEW  YORK  CITY 


shoulders  of  men  and  tips  of  their  instru- 
ments. The  proscenium  top  and  sides  indi- 
rectly light  in  rose.  Three  spots  of  amber, 
from  booth  spots  shed  a  soft  haze  over  all, 
lighting  the  brown  velvet  close-in  curtains, 
while  the  conductor  is  spotted  with  amber. 
For  the  finale,  the  entire  orchestra  is  flooded, 
from  a  bank  of  spots  hung  over-head,  with 
a  vivid  purple,  thus  producing  a  very  strik- 
ing and  vivid  effect. 

Divertissements 

Edward  Albano,  baritone,  rendered  "The 
Road  to  Mandalay,"  by  Speakes.  The  setting 
is  the  corner  of  a  Dutch  Drinking  Grotto, 
table,  bench,  high  hanging  lantern  and 
stained  glass  (effect)  window  as  backing 
of  one  side  of  triangle  setting,  this  is  all 
treated  after  the  Gothic  Design  and  is  framed 
in  from  top  and  sides  with  folded  black 
velvet  drapes  and  lighted  with  an  amber 
spot  on  the  singer  with  a  soft  light  from 
lantern  and  a  sectional  bunch  of  amber 
foots  on  the  dimmers. 

"Frolics  of  '8S" 

Joseph  Plunkett,  the  first  man  on  Broad- 
way to  take  a  step  in  the  right  direction,  in 
his  delightful  "Frolics  of  '88"  fills  us  with 
sparkling  burgundy  and  sends  us  home 
dreaming  dreams  of  not  so  long  ago  and 
refreshed,  as  only  such  a  delightful,  homey, 
humorous  skit  can  refresh.  The  setting  is  the 
simple  old  fashioned  parlor  in  any  American 
home  in  the  late  80s  with  the  old  gas  chan- 
delier with  frosted  glass  globes,  the  hat  rack 
and  umbrella  stand  in  the  hall  through  the 
center  door  (not  so  fancy),  the  old  square 
piano  and  china  piano  lamp,  horse  hair  fur- 
niture and  all  the  usual  wall  pictures.  The 
set  was  boxed  in  with  velvet  drapes  of  a 
mouse  color,  which  lent  the  atmosphere  of 
age  to  the  general  set,  highlighted  with 
dimmed  amber  from  sides  and  old  rose  foots 
and  top,  on  the  dimmers.  The  set  shows  two 
windows  on  the  right  with  the  heavy  red 
hangings  and  one  big  window  on  the  left 
with  li!<e  hangings,  also,  at  the  center  door 
which  was  a  little  left  center  the  same  treat- 
.  .  nt  in  drapes  was  used. 

Effective  Lighting 

The  lighting  was  effectively  arranged  with 
floods  of  bright  amber  through  the  windows, 
and  from  over  head,  as  if  from  the  chan- 
delier, there  played  on  the  artists  a  flood 
spot  of  soft  amber.  This  was  supplemented 
with  an  amber  spot  from  the  booth  as  each 
artist  did  his  or  her  specialty  with  white 
spot  from  booth  used  on  only  one  number. 

As  the  curtains  parted  we  looked  upon 
the  group  of  old  fashioned,  but  colorfully 
costumed,  men  and  women  gathered  for  an 
evening  of  enjoyment,  some  on  the  sofa, 
others  on  chairs,  with  the  gentlemen  stand- 
ing, the  famous  town  quartet  (Mark  Strand 
Quartet  in  this  instance)  the  funny  thin  fel- 
low at  the  square  piano,  who  can  really  play, 
and  the  Town  Belle,  in  amber  spot,  ready 
to  do  her  song.  Then  the  party  started. 
Miss  Pauline  Miller,  Soprano,  sang. 

(a)  "The  Sweetest  Story   Ever  Told,"— 
(Stults.) 

(b)  "Polka,"  Mile.  Klemova  and  M.  Bour- 
man. 

(c)  Charles  Guglieri,  Musical  Saw  Soloist. 

(d)  "Sally  in  Our  Alley,"  Mark  Strand 
Quartette. 

(e)  "Schottische,"    Mark    Strand  Ballet 
Corps. 


July  4,  1925 


MOVING    PICTURE  WOULD 


73 


Scenes  in  "Smooth  as  Satin,"  starring  Evelyn  Brent,  based  on  the  stage  play,  "The  Chatterbox,"  by  Bayard  Veiller,  which  goes  into  the 
.  .  „,     i     I  .     Capitol  Theatre,  New  York  City,  June  21.    This  is  the  third  F.  B.  O.  production  to  play  the  Capitol  in  one  month. 

Cecil  B.  De  Mille  Secures  Max  Parker 
As  Art  Director  for  His  Productions 


MAX  PARKER,  leading  member  of  the 
board  of  architects  which  planned  the 
San  Diego  International  Exposition  is 
the  latest  addition  to  the  technical  staff  of  Cecil 
B.  De  Mille. 

Mr.  Parker,  more  recently  Art  Director  for 
Mary  Pickford,  and  the  Famous  Players- 
Lasky  Corporation,  has  now  signed  a  contract 
to  assume  the  same  position  with  the  Cecil  De 
Mille  Pictures  Corporation. 

Mr.  Parker's  touch  as  an  artist,  architect 
and  decorator  has  been  seen  to  advantage  in 
such  Paramount  pictures  as  "Joan  the  Woman" 
and  "The  Beggar  on  Horseback,"  and  such 
Pickford  productions  as  "The  Hoodlum"  and 
"Pollyanna."  He  has  just  returned  from  a  six 
months'  tour  of  Europe  where  he  added  to  his 
store  of  source  material. 

Mr.  Parker  is  now  at  work  on  Leatrice 
Joy's  starring  vehicle,  "Hell's  Highroad,"  di- 
rected by  Rupert  Julian,  and  Rod  La  Rocque's 
starring  picture,  "The  Coming  of  Amos,"  di- 
rected by  Paul  Sloanc.  The  next  to  receive 
his  attention  will  be  Cecil  B.  De  Mille's  first 
independent  production,  "The  Road  to  Yester- 
day," adapted  by  Jeanie  Macpherson  and  Beu- 
lah  Marie  Dix  from  the  stage  play  by  Miss 
Dix  and  E.  G.  Sutherland. 

Berliner  Arranging  Music 

Mr.  DeMille  also  announced  the  appointment 
of  Rudolph  Berliner,  former  musical  director 
for  Klaw  &  Erlanger,  to  act  as  musical  expert 


for  all  productions  of  the  Cecil  De  .Mille 
Pictures  Corporation. 

Mr.  Berliner  will  provide  music  cues  for  all 
starring  offerings  of  Leatrice  Joy  and  Rod 
La  Rocque  as  well  as  the  personally  directed 
Cecil  B.  De  Mille  Production.  He  will  institute 
an  innovation  in  this  work.  Heretofore,  all 
music  cues  and  music  scores  have  been  prepared 
in  New  York. 

Mr.  Berliner  will  remain  at  the  De  Mille 
Studio  and  his  cues  will  be  made  up  of  the 
actual  music  played  by  the  stuido  orchestra 
during  the  actual  making  of  the  scenes.  It 
is  expected  in  this  manner  that  the  music  may 
be  made  to  fit  more  fully  the  mood  and  spirit 
of  the  various  players. 

Mr.  Berliner  has  already  started  work  pre- 
paring the  music  for  "Hell's  Highroad,"  and 
"The  Coming  of  Amos."  His  next  effort  will 
be  on  the  first  Cecil  De  Mille  independent  pro- 
duction. "The  Road  to  Yesterday,"  adapted 
by  Jeanie  Macpherson  and  Beulah  Marie 
Dix  from  the  play  by  Miss  Dix  and  E.  G. 
Sutherland. 

Schildkraut  Arrives 

Arriving  fifteen  minutes  late,  after  poking, 
along  behind  a  train  wreck,  Joseph  Schild- 
kraut still  retained  undiminished  the  dynamic 
sparkle  which  has  been  a  feature  of  his  inter- 
pretative success 

As  Mr.  Schil'lkraut  descended  from  the 
belated  California  Limited,  he  stated  that  at 


least  for  the  present  he  was  not  permanently 
deserting  the  stage  for  the  screen.  He  is  tj  be 
in  California  for  three  months  playing  the 
feature  male  lead  in  Cecil  De  Mille's  first  in- 
dependent production,  "The  Road  to  Yester- 
day." Upon  the  conclusion  of  this  offering, 
he  will  return  to  New  York  to  reassume  his 
starring  role  in  Broadway's  biggest  success  of 
1925,  "The  Firebrand." 

Work  on  "The  Road  to  Yesterday"  will  start 
shortly.  It  is  an  adaptation  by  Jeanie  Mac- 
pherson and  Beulah  Marie  Dix  of  the  play  by 
Miss  Dix  and  E.  G.  Sutherland.  Other  fea- 
tured players  include  Jetta  Goudal,  Vera  Rey- 
nolds, Julia  Faye  and  Theodore  Kosloff. 

Beahan   Leaves  for  Coast 

Charles  Beahan,  Production  Manager  of 
Producers  Distributing  Corporation,  left  Satur- 
day for  the  West  Coast  to  look  over  produc- 
tion conditions. 

Before  nroceeding  to  Los  Angeles,  Mr. 
Beahan  will  visit  the  De  Mille  production 
forces  on  location  in  the  Grand  Canyon  in 
Colorado,  where  the  opening  scenes  of  "The 
Road  to  Yesterday,"  Mr.  De  Mille's  first  per- 
sonally directed  production  under  his  new  in- 
dependent arrangement  with  Producers  will  be 
taken. 

Mr.  Beahan  will  be  on  the  coast  for  several 
weeks  conferring  with  the  production  units 
now  at  work  on  the  new  product  of  Producers 
for  the   1925-26  schedule. 


Scenes  in 


"Married?"  the  Herman  F.  Jans  production  directed  by  George  Terwilliger  and  starring  Owen  Moore  and  Constance  Bennett. 


74 


MOVING    PICTURE  WORLD 


July  4,  1925 


Rockett  Reports  on  First 

National  Picture  in  Work 


AL  ROCKETT,  assistant  to  Richard  A. 
Rowland,  general  manager  of  produc- 
tion for  First  National  Pictures,  who 
has  been  in  Hollywood  for  a  month  substi- 
tuting for  John  E.  McCormick,  Western  rep- 
resentative now  in  Europe  on  a  vacation,  has 
found  the  pictures  now  being  completed  for 
the  company  ahead  of  expectations,  high  as 
these  were.  In  a  letter  to  E.  A.  Eschmann.  he 
writes  : 

"I  am  very  enthusiastic  about  the  forth- 
coming First  National  productions, -those  that 
have  been  completed  and  will  be  shipped  to 
the  Home  Office  in  the  next  couple  of  weeks 
and,  also,  the  productions  that  we  are  just 
starting. 

"Have  seen  all  of  Frank  Lloyd's  "Winds 
of  Chance,"  and,  take  it  from  me,  we  are 
going  to  have  a  knock-out  picture  and  one 
you  will  be  able  to  go  out  and  shout  about. 
The  picture  is  one  of  the  finest  productions 
of  its  kind  I  have  ever  seen.  The  White 
Horse  Rapids  and  Chilcoot  Pass  stuff  give 
you  the  thrill  of  your  life. 

"Have. also  seen  Eddie  Carewe's  last  produc- 
tion, "The  Lady  Who  Lied."  and  believe  it 
is  a  crackerjack  box  office  picture.  He  has 
a  good  cast  headed  by  Lewis  Stone,  Vir- 
ginia Valli  and  Nita  Naldi,  and  has  some  very 
beautiful  settings.  I  am  quite  sure  you  are 
going  to  be  very  happy  over  it. 

"We  previewed  Miss  Griffith's  last  picture, 
"The  Marriage  Whirl,"  last  night  and  it  is 
another  extremely  good  Griffith  picture.  It 
is  a  story  of  modern  life  with  a  new  twist 
to  it  and  I'm  sure  it's  another  one  you  can 
go  out  and  shout  about. 

"Next  week  Carewe  will  get  started  on  his 
next  picture,  a  very  powerful  story  titled 
"The  Sea  Woman,"  which  was  a  New  York 
stage  play.  Blanche  Sweet  will  play  the 
part  of  the  Sea  Woman,  and  I  think  it  will 


make  a  great  picture.  We  also  get  started 
on  "Joseph  Greer  and  His  Daughter,"  which 
I  hope  to  have  a  new  title  for  before  very 
long.  Lewis  Stone,  Shirley  Mason  and  Dor- 
othy Sebastian  will  play  the  leading  roles. 
I  also  think  this  story  has  unusual  produc- 
tion value  and  will  be  a  good  box  office 
picture. 

"I  am  particularly  enthusiastic  about 
"Viennese  Medley,"  which  we  hope  to  get 
started  on  or  about  June  15th.  We  have  a 
cast  on  this  picture  which  includes  Conway 
Tearle,  Anna  Q.  Nilsson  and  May  Allison,  and 
after  reading  the  scenario  I  think  it  is  going 
to  easily  be  an  equal  to  'The  Four  Horse- 
men.' 

"These  productions,  together  with  our  Star 
productions,  make  me  very  enthusiastic 
about  the  line-up  for  First  National  for  the 
coming  year.  From  a  production  standpoint, 
we  are  trying  to  do  everything  humanly  pos- 
sible to  turn  over  to  the  Sales  Department 
the  greatest  line-up  of  box  office  pictures 
that  have  ever  been  turned  out  and  I  only 
wish  I  could  transfer  all  of  my  enthusiasm 
to  the  entire  force  over  the  country." 


Walsh  in  Football  Story 

George  Walsh's  third  picture  for  Chad- 
vick  Pictures  Corporation  will  have  a  col- 
lege background,  and  it  is  the  intention  of 
the  company  to  make  many  of  the  exterior 
scenes  on  the  Cornell  campus  in  Ithaca,  N.  Y. 
Mr.  Walsh's  last  trip  to  Ithaca  will  be  well 
remembered  by  Cornellians,  as  he  distin- 
guished himself,  then  a  member  of  the  Ford- 
ham  University  football  team,  by  beating 
Cornell  single  handed  (or  single  footed)  with 
a  seventy  yard  drop  kick,  the  record  at  the 
Cornell  field. 


JACK  STEWART 
First  National  Manager  in  Brussels,  Belgium 

Jack  Stewart  Sails 


New    First    Nationalite   Goes    To  Open 
Exchange  in  Brussels 

Jack  Stewart,  formerly  with  the  Producers 
Distributing  Corporation  in  charge  of  its  De- 
troit office,  left  last  Saturday  aboard  the 
S.  S.  Minnetonka  for  London,  where  he  will 
spend  several  weeks  before  departing  for 
Brussels  to  open  a  new  First  National  ex- 
change there. 

In  London,  Mr.  Stewart  will  familiarize 
himself  with  the  First  National  product,  and, 
as  this  is  his  first  trip  abroad,  will  attempt 
to  become  thoroughly  acclimated  before  ven- 
turing into  Belgium. 

With  the  opening  of  this  new  office,  the 
plans  laid  out  by  Bruce  Johnson,  manager  of 
the  First  National  Foreign  department,  for 
the  opening  of  exchanges  in  each  foreign  ter- 
ritory, have  taken  another  step  toward  com- 
pletion. 


Split  Territory 


Governor  Alfred  E.  Smith  of  New  York,  and  Mayor  William  S.  Hackett,  of  Albany, 
were  wildly  cheered  by  enormous  crowds  when  they  toured  the  principal  streets  of 
Albany  on  the  observation  platform  of  America's  first  Trackless  Train,  now  on  its 
way  across  the  continent  from  New  York  to  Los  Angeles.  Metro-Goldwyn-Mayer  is 
sponsoring  the  special's  trip  in  the  interests  of  better  roads  and  better  motion  pictures 


Warner  Bros.  Divide   New  York  and  New 
Jersey,  to  Improve  Service 

In  order  to  give  the  exhibitors  of  New- 
Jersey  better  and  more  direct  service,  Warner 
have  decided  to  split  the  New  York  and  New- 
Jersey  territory  which  has  been  operating 
from  one  office  at  1600  Broadwav,  New  York 
City. 

Sam  E.  Morris,  general  manager  of  dis- 
tribution, announced  this  week  the  appoint- 
ment of  Nat  Beieras  manager  of  the  New 
Jersey  exchange.  He  will  share  the  office 
of  the  New  York  branch. 

Mr.  Beier,  formerly  with  Warner  Bros., 
returns  to  the  company  after  an  absence 
of  a  little  over  a  year,  during  which  he  has 
been  engaged  in  the  same  line  of  business. 
He  has  been  for  a  number  of  years  attached 
to  the  sales  forces  of  big  organizations  and 
is  well  fitted  to  handle  his  new  position. 

Mr.  Morris  also  announced  the  appoint- 
ment of  a  special  Warnes  Bros,  field  repre- 
sentative in  Canada  in  the  person  of  B.  F. 
Lyon,  who  took  up  his  new  duties  this  week. 
Mr.  Lyon  was  for  two  and  one-half  years 
with  United  Artists  in  the  Canadian  territory 
and  has  a  large  personal  acquaintance  among 
the  exhibitors  there. 


July  4,  1925 


MOVING    PICTURE  WORLD 


77 


Scenes  in  "My  Wife  and  I,"  the  Warner  Brothers  picture  in  which  Irene  Rich,  Huntly  Gordon,  John  Roach  and  Johnny  Harron  have  the 

important  roles. 

First  National  Releasing  Five  of  Its 
Pictures  During  Greater  Movie  Season 


CONVINCED  that  there  is  good  business 
for  good  pictures  at  any  period  of  the 
year,  First  National  is  releasing  five  of 
its  finest  productions  for  the  year  during  the 
month  of  August,  the  period  embraced  by  the 
Greater  Movie  Season  movement  inaugurated 
by  the  Hays  organization.  August  is  usually 
considered  by  exhibitors  and  distributors  alike 
as  the  worst  month  in  the  year  and  most  of 
the  companies  which  release  pictures  at  all 
during  that  month  schedule  their  weakest  pro- 
duct for  that  season. 

It  was  with  this  fact  in  mind  that  some  of 
the  exhibitors  who  attended  the  Greater  Movie 
Season  open  meeting  of  the  Hays  organization 
at  the  Palace  Theatre  last  week,  at  which 
Charles  O'Reilly  presided  and  at  which  Jerome 
Beatty  was  the  speaker,  objected  to  having 
the  Greater  Movie  Season  movement  take  place 
in  August,  advocating  September  as  the  proper 
month  when,  they  said,  good  pictures  could  be 
available. 

A  glance  at  the  First  National  pictures 
scheduled  for  release  during  August  shows 
that  this  objection  cannot  apply  to  First  Na- 
tional product.  Five  of  its  finest  pictures  will 
be  available  for  showings  during  that  month, 
in  addition  to  other  big  pictures  whose  release 
dates  fall  in  July  and  even  June.  The  August 
releases  from  First  National  follow: 

August  2.  "Her  Sister  From  Paris,"  the 
new  Constance  Talmadge  picture,  a  Sidney 
Franklin  production,  written  by  Hans  Kraely, 
with  Ronald  Colman  playing  opposite  the  star. 
Kraely  is  the  author  of  "Her  Night  of 
Romance,"  one  of  Miss  Talmadge's  most  popu- 
lar pictures,  of  "The  Marriage  Circle"  and 
other  box-office  successes.  He  has  recently 
been  signed  by  Joseph  M.  Schenck  to  write 
original  screen  stories  for  both  Norma  and 
Constance  Talmadge. 

August  9.  "Fine  Clothes,"  a  John  M.  Stahl 
production,  from  Franz  Molnar's  play,  "Fash- 


By  E.  A.  ESCHMANN. 

Manager  of  Distribution, 
First  National  Pictures,  Inc. 


ions  for  Men."  In  the  cast  are  Lewis  Stone, 
Percy  Marmont,  Alma  Rubens,  Ray  Griffith, 
Aileen  Percy  and  William  V.  Mong. 

August  16.  "The  Half-Way  Girl,"  from  a 
story  by  Lloyd  Sheldon,  directed  by  John 
Francis  Dillon.  Doris  Kenyon  and  Lloyd 
Hughes  are  the  featured  players.  Others  in 
the  cast  are  Hobart  Bosworth,  Tully  Marshall, 
Sam  Hardy,  Sally  Crute,  Martha  Madison, 
Teddy  Sampson,  Harriet  Sterling  and  Charles 
Wellesley. 

August  23.  "The  Knockout,"  starring  Mil- 
ton Sills,  from  M.  D.  C.  Crawford's  novel, 
"The  Comeback."  Lambert  Hillyer  is  directing 
this  picture,  which  is  the  story  of  a  prize 
fighter  in  the  Maine  lumber  camps.  Support- 
ing the  star  are  Tully  Marshall,  Lorna  Duveen, 
John  Kolb,  Frank  Evans  and  Harland  Knight. 

August  30.  "Graustark,"  a  special  in  which 
Norma  Talmadge  is  starred,  directed  by  Dimitri 
Buchowtetski.  In  the  supporting  cast  are 
Eugene  O'Brien,  Marc  MacDermott,  Roy 
Darcy,  Albert  Gran,  Lillian  Lawrence,  Wanda 
Hawley,  Winter  Hall  and  Michael  Vavitch. 

Other  big  First  National  pictures  are  avail- 
able for  showing  during  the  Greater  Movie 
Season.  There  is  "The  Scarlet  West,"  the 
special  made  by  Frank  J.  Carroll,  with  Robert 
Frazer,  Clara  Bow,  Robert  Edeson,  Helen 
Ferguson,  Johnny  Walker,  Walter  McGraill, 
Ruth  Stonehouse  and  other  players.  This  spe- 
cial will  be  released  on  July  26,  just  a  few 
days  before  the  Greater  Movie  Season  begins. 

Another  special  which  has  been  attracting 
big  box-office  receipts  in  the  bigger  cities  is 
"Quo  Vadis,"  with  Europe's  most  noted  screen 

actor.  Emil  Jannings,  as  Nero. 


Other  July  releases  available  for  showing 
during  August  are  the  new  Corinne  Griffith 
production,  "The  Marriage  Whirl,"  from  J. 
Hartley  Mannersf  popular  play,  "The  Na- 
tional Anthem."  Al  Santell  directed  and  sup- 
porting the  star  are  Kenneth  Harlan.  Harrison 
Ford,  E.  J.  RatclifTe,  Charles  Lane  and  Edgar 
Norton.  "The  Lady  Who  Lied,"  the  new 
Edwin  Carewe  production  from  Robert  Hich- 
ens'  story,  "Snake-Bite,"  with  Lewis  Stone, 
Virginia  Valli,  Nita  Naldi,  Louis  Payne,  Leo 
White  and  Edward  Earle. 

'June  releases  which  will  make  excellent  at- 
tractions for  the  Greater  Movie  Season  are  the 
Milton  Sills  picture,  "The  Making  of  O'Mal- 
ley" ;  Colleen  Moore  in  "The  Desert  Flower" ; 
M.  C.  Levee's  "Just  a  Woman,"  with  Claire 
Windsor,  Conway  Tearle  and  Percy  Marmont, 
and  Barbara  La  Marr  in  John  Galsworthy's 
"The  White  Monkey. 

Other  recent  First  National  releases  which 
have  established  themselves  as  box-office  attrac- 
tions and  are  still  available  for  first  runs  in 
some  of  the  cities  which  will  participate  in  the 
Greater  Movie  Season  movement  are  Colleen 
Moores  "Sally" ;  Nazimova  in  "My  Son" ; 
Corinne  Griffith  in  "Declasse"  ;  Richard  Barth- 
elmess  in  "Soul-Fire" ;  "Chickie"  and  "His  Su- 
preme Moment." 

With  such  a  list  of  First  National's  finest 
productions  to  choose  from  the  exhibitor  who 
wants  the  best  of  screen  fare  for  showing  dur- 
ing the  Greater  Movie  Season  period,  will  find 
plenty  of  drawing  material  to  choose  from. 


Pick  Marmont  for  Big  Role 

Percy  Marmont  is  selected  for  one  of  the 
big  roles  of  the  year,  the  title  role  in  the 
screen  adaptation  of  "Lord  Jim,"  Joseph  Con- 
rad's masterpiece,  it  is  announced  by  Para- 
mount. Announcement  of  the  supporting  cast 
will  be  made  soon  and  production  is  scheduled 
for  about  the  middle  of  July. 


There's  Extra  MONEY  in  the  short  subject ! 


Are  you  getting  YOURS? 


ADVERTISING  does  it! 


78 


MOVING   PICTURE  WORLD 


July  4,  1925 


John  Barrymore  in  Whaling 
Story,  for  Warner  Brothers 


WARNER  Bros,  have  decided  on  a  last 
minute  change  in  their  plans  for  John 
Barrymore,  now  at  their  Hollywood 
studio  awaiting  to  make  his  first  picture.  In- 
stead of  "Captain  Alvarez,"  a  South  American 
revolution  story  selected  as  the  star's  first  pro- 
duction, the  Warners  have  decided  to  make 
a  big  sea  story  dealing  with  the  whaling  in- 
dustry, called  "The  Sea  Beast." 

This  picture  is  to  be  adapted  from  the  whal- 
ing yarn  "Moby  Dick,"  a  highly  colorful  tale 
of  the  New  Bedford,  Mass.,  whaling  trade  in 
the  period  of  1840.  It  was  written  by  Herman 
Melville,  and  contains  enough  action  for  half 
a  dozen  pictures.  The  Warners  intend  to  make 
a  special  production  of  this  story  and  Bess 
Meredyth,  who  adapted  "Ben  Hur,"  will  do 
the  scenario. 

Mr.  Barrymore  will  have  Millard  Webb, 
one  of  the  youngest  directors  on  the  coast, 


PRODUCTION  of  the  Chadwick  Pic- 
tures for  the  1925-26  season  is  pro- 
gressing at  a  rapid  rate  in  Los  Ange- 
les, where  I.  E.  Chadwick,  President  of  the 
company,  is  personally  supervising  the  actual 
production  of  all  of  his  pictures.  Four  of 
next  season's  pictures  have  been  completed 
and  four  others  are  now  in  production.  The 
progress  of  date  seems  to  indicate  that  the 
entire  program  will  be  completed  late  next 
fall,  and  it  is  likely  that  several  special  pro- 
ductions, not  scheduled,  will  be  added  to  the 
product. 

Charles  Ray,  most  recent  addition  to  the 
list  of  Chadwick  stars,  has  completed  "Some 
Pun'kins,"  first  of  the  four  rural  comedies 
which  he  will  make  for  Chadwick  this  year. 
Director  Jerome  Storm  has  already  started 
shooting  on  the  second  picture,  which  is,  as 
yet,  unnamed.  Gertrude  Olmstead  will  play 
opposite  Ray  in  this  production. 

George  Walsh,  who  will  return  to  the 
athletic  type  of  pictures  which  first  won  him 
fame,  has  finished  two  of  the  six  pictures  on 
this  year's  schedule.  Wanda  Hawley  headed 
the  supporting  cast  in  "American  Pluck,"  the 
first  picture.  Cecille  Evans  and  Philo  Mc- 
Cullough  are  in  the  cast  of  the  second  pic- 
ture, "Blue  Blood."  It  is  expected  that 
Walsh  will  come  to  New  York  shortly  to 
start  production  of  a  new  picture,  the  ex- 
teriors of  which  will  be  made  in  the  East. 

The  first  Larry  Semon  comedy  for  the  new 
season,  "The  Wizard  of  Oz,"  was  completed 
some  time  ago,  and  has  been  acclaimed  by 
the  critics  in  every  key  city  where  it  has 
been  shown.  Semon  is  now  at  work  on  his 
second  picture,  which  is  promised  as  a  spec- 
tacular comedy  of  even  greater  magnitude 
than  "The  Wizard  of  Oz."  The  new  picture, 
"The  Perfect  Clown,"  will  be  directed  by 
Fred  Newmeyer,  who  has  directed  many  of 
Harold  Lloyd's  best  pictures.  Dorothy 
Dwan   and  Oliver   Hardy,  who  supported 


behind  the  megaphone.  Mr.  Webb  has  been 
one  of  the  most  successful  directors  in  the 
industry,  being  responsible  for  "The  Dark 
Swan"  and  "My  Wife  and  I,"  recognized  as 
almost  perfect  from  the  directorial  standpoint. 

The  selection  of  "The  Sea  Beast"  was  de- 
cided upon  in  response  to  Mr.  Barrymore's  re- 
quest for  an  adventure  story.  While  "Captain 
Alvarez"  was  also  selected  for  this  reason, 
upon  reading  "Moby  Dick,"  both  the  star  and  the 
Warners  were  of  the  opinion  that  it  would 
lend  itself  to  a  much  bigger  production  than 
the  South  American  tale,  and  provide  the  star 
with  an  entirely  different  role  from  any  he  has 
played. 

While  part  of  the  picture  will  be  made  at 
Catalina,  the  important  scenes  will  quite  likely 
be  shot  at  New  Bedford,  the  company  coming 
east  at  a  later  date.    Director  Webb  is  now 

busy  selecting  his  cast. 


Semon  in  "The  Wizard  of  Oz,"  are  in  the 
cast.  Kate  Price  is  the  only  other  player 
who  has  been  engaged  to  date. 

James  Young  is  now  working  on  the  final 
scenes  of  Douglas  Doty's  adaptation  of 
Louis  K.  Anspacher's  great  American  drama, 
"The  Unchastened  Woman,"  which  is  to  be 
the  vehicle  for  Theda  Bara's  return  to  the 
screen.  This  picture,  which  has  been  sev- 
eral months  in  the  making,  is  an  elaborately- 
staged  drama  of  domestic  strife,  which 
Chadwick  Pictures  Corporation  expects  to 
be  one  of  the  most  sensational  photodramas 
of  the  year. 


MACK  SENNETT,  whose  comedies 
are  released  by  Pathe,  announces 
increased  production  activity  at  his 
studio,  with  the  addition  of  two  more  com- 
edy troupes.  Six  companies  are  now  at  work 
at  the  Edendale,  Cal.,  plant  making  two-reel 
comedies.  This  is  an  assurance  that  Pathe 
will  have  plenty  of  Sennett  fun-films  for  the 
coming  "Greater  Movie  Season." 

New  directors  have  been  engaged  and  the 
administrative  forces  have  been  augmented 
to  take  care  of  the  added  activity.  The 
scenario  department  includes  Percy  Heath, 
Arthur  Ripley,  Jack  Jevne,  Gus  Meins,  Frank 
Capra,  Jefferson  Moffitt  and  Ewart  Adamson. 

A  research  department  has  been  added  to 
the  studio  in  charge  of  Leslie  Gordon.  The 
titles  for  the  Sennett  comedies  are  being 
written  by  Felix  Adler  and  A.  H.  Geibler. 

Harry  Langdon,  having  completed  his  first 
feature  picture,  is  at  work  on  a  new  two- 


For 

ADDED 

ADDMISSIONS— 

Advertise 
Your 
Short 
Subjects! 


New  Players  Starting  Work 

Tyler  Brooke  and  Suzanne  O'Neil  ap- 
peared at  the  Hal  Roach  Studios  in  their 
first  camera  scenes  last  week,  following  the 
signing  of  long-term  contracts  with  Hal 
Roach,  the  famous  comedy  producer.  Tyler 
Brooke,  formerly  featured  comedian  in  "No, 
Xo,  Nanette,"  and  other  stage  successes  made 
his  debut  in  support  of  Glenn  Tryon  under 
the  direction  of  Fred  Guiol.  Miss  O'Neil, 
the  fifteen-year-old  discovery  and  a  sister  of 
Sally  O'Neil,  the  new  Metro-Goldwyn  star, 
started  her  screen  career  opposite  Jimmie 
Finlayson. 


Begins  "Golden  Princess" 

Production  of  "The  Golden  Princess"  star- 
ring Betty  Bronson,  began  this  week  with 
the  departure  of  the  complete  producing  unit 
under  the  direction  of  Clarence  Badger  for 
Bishop,  California.  A  special  train  was  employed 
to  move  the  players  and  equipment  from  Holly- 
wood to  the  location  site  in  the  Sierras. 

In  addition  to  the  director  and  the  star  the 
troupe  includes  Neil  Hamilton,  Rockcliffe  Fel- 
lowes,  Phyllis  Haver,  Joseph  Dawling,  Norma 
W  ills,  Mary  Schoene  and  about  fifty  other  play- 
ers. 


rceler  under  the  direction  of  Harry  Edwards. 

Del  Lord  is  directing  Rilly  Bevan,  Made- 
line Hurlock,  Andy  Clyde  and  Kewpie  Mor- 
gan in  a  tramp  story. 

Raymond  McKee  and  Ruth  Hiatt  are  be- 
ing directed  in  a  domestic  comedy  by  Eddie 
Cline. 

Art  Rosson  is  directing  Alice  Day,  sup- 
ported by  Ernest  Wood,  Jack  Richardson 
and  Alma  Bennett,  in  her  fourth  starring 
film. 

Ralph  Graves  is  about  to  begin  a  new  com- 
edy under  the  direction  of  Gil  Pratt,  recently 
added  to  the  directorial  staff. 

Lloyd  Bacon  is  preparing  a  new  story  to 
go  into  production. 

Other  players  in  the  Sennett  stock  com- 
pany are  Vernon  Dent,  Eugenia  Gilbert, 
Ruth  Taylor.  Thelma  Parr.  Marvin  I.obach, 
Natalie  Kingston.  William  McCail,  Joe 
Young  and  Danny  O'Shea. 


Chadwick 's  Current  Program 
To  Be  Completed  in  Fall 


Mack  Sennett  Announces 

Comedy  Plans  for  Pathe 


July  4,  1925 


MOVING   PICTURE  WORLD 


79 


Assemble  Indians 
for  Big  Picture 

Since  the  Indian  outbreak  of  almost 
fifty  years  ago  when  the  tribes  as- 
sembled on  the  Little  Big  Horn  and 
massacred  the  pursuing  party  under 
General  Custer,  there  has  never  been 
a  meeting  of  the  tribes  to  approach  the 
proportions  of  the  one  at  Kayenta,  the 
Indian  trading  post  on  the  Navajo 
reservation  in  Arizona.  Ten  thousand 
members  of  the  Apache,  Navajo,  Hopi, 
Supuais,  Havasupais  and  Wallapais 
tribes  are  encamped  there  to  take  part 
in  the  motion  picture  production  of 
"The  Vanishing  American,"  an  epic 
story  of  the  passing  of  the  red  man 
written  by  Zane  Grey. 

William  K.  Howard  is  making  the 
production  for  Paramount,  with  Rich- 
ard Dix  in  the  title  role,  and  Lois  Wil- 
son as  leading  lady.  They  are  the 
only  players  to  be  named  so  far. 

The  assembling  of  the  six  Indian  na- 
tions on  the  Navajo  reservation  was 
made  possible,  Paramount  states, 
through  the  co-operation  of  Harvey 
K.  Meyer,  Indian  agent,  at  Tuba,  Ari- 
zona, and  the  Indian  Department  of  the 
United  States  Government. 


To  Start  Work  on 
"Last  Frontier" 

Hunt  Stromberg  is  clearing  the  decks 
for  action  on  "The  Last  Frontier,"  the 
gigantic  Western  epic  which  he  is 
soon  to  produce  for  Producers  Dis- 
tributing Corporation.  Present  plans 
call  for  the  actual  shooting  to  start 
on  July  1. 

Stromberg,  who  recently  purchased 
the  screen  rights  and  the  invaluable 
buffalo  stampede  scenes  of  this  Court- 
ney Riley  Cooper  novel  from  the  late 
Thos.  H.  Ince,  intends  to  make  "The 
Last  Frontier"  one  of  the  greatest  pic- 
tures of  the  decade  and  a  memorial 
to   the   famous  producer-director. 

In  five  of  these  stampede  scenes  more 
than  8,000  buffalo  appear.  This  is  the 
largest  herd  of  these  animals  in  exis- 
tence today.  Several  hundred  Indians 
and  cowboys  were  employed  by  the 
Canadian  government  to  round  up  the 
great  herds  from  all  corners  of  the 
National  Park  and  assemble  them  for 
these  scenes. 

Stromberg  will  personally  direct 
"The  Last  Frontier,"  but  just  who  will 
have  the  leading  roles  and  who  will 
play  the  several  historical  characters 
has  not  been  disclosed  as  yet. 


"Comedy  Carnivals" 


Complete  Shows  Made  up  of  Pathe  "Shorts" 
in  Illinois  Towns 

Comedy  Carnivals  made  up  of  Pathe  short 
subjects  are  being  played  with  success  in 
various  Illinois  towns,  according  to  word 
received  at  the  Pathe  Home  Office  from  the 
manager,  of  the  Chicago  branch  exchange. 

Typical  of  the  programs  played  on  the 
Comedy  Carnival  dates  is  that  offered  by  the 
Lyric  Theatre  at  Odell,  Illinois,  which  was 
as  follows : 

Our  Gang  Comedy,  "Circus  Fever,"  two 
reels. 

Mack  Sennett  Comedy,  Ben  Turpin  in  "The 
Wild  Goose  Chaser,"  two  reels. 

Mack  Sennett  Comedy,  "Honeymoon  Hard- 
ships," two  reels. 

"Aesop's  Film  Fables,"  "Mysteries  of  Old 
Chinatown,"  one  reel. 

Special  trailers  are  made  up  to  advertise 
the  forthcoming  Comedy  Carnivals. 


New  Buddy  Roosevelt  Picture 

Louis  Weiss,  Managing  Director  of  Weiss 
Brothers'  Artclass  Pictures  Corporation  an- 
nounces the  arrival  in  New  York  of  the 
second  of  the  new  series  of  five-reel  West- 
ern Pictures  featuring  Buddy  Roosevelt. 
This  picture  will  be  released  under  the  title 
of  "The  Galloping  Jinx."  It  was  directed 
by  Robert  Eddy  from  a  story  by  Betty  Bir- 
bridge  and  besides  the  featured  star  the 
cast  includes  such  well  known  players  as 
J.  Gordon  Russell,  Gloria  Hellar,  Ralph 
Whiting,  Billie  Bennett,  Jack  O'Brien,  Louis 
Fitzroy,  Martha  Dudley,  Charles  Colby, 
Clyde  McClary,  Sam  Blum  and  Leonard 
Trainor.  The  production  is  from  the  stu- 
dios of  Action  Pictures,  Inc.,  of  which  Lester 
F.  Scott,  Jr.,  is  active  head. 


Two  Pictures  Completed 


"The    Miracle    of    Life"    and  "Headlines" 
Nearer  Release  by  Associated  Exhibitors 

Studio  work  was  completed  this  week  on 
two  of  the  features  which  are  scheduled  for 
release  by  Associated  Exhibitors  during  the 
coming  season.  The  films  are  now  being 
edited  and  cut. 

S.  E.  V.  Taylor  completed  "The  Miracle 
of  Life"  at  the  Cosmopolitan  Studios  in 
New  York  City.  This  feature,  based  upon  a 
published  story  by  Olga  Printzlow,  was 
adapted  to  the  screen  by  Marion  Leonard. 


MAE  BUSCH        NITA  NALDI 


The  cast  is  headed  by  Mae  Busch,  Nita 
Naldi  and  Percy  Marmont. 

E.  H.  Griffith  completed  "Headlines"  at  the 
Tec-Art  Studios  in  New  York  City.  This 
newspaper  romance  is  an  original  story  writ- 
ten by  Dorian  Neve.  The  producers  are  St. 
Regis  Productions.  Alice  Joyce  heads  the 
cast  which  includes  Malcomb  McGregor, 
Virginia  Lee  Corbin,  Harry  T.  Morey,  El- 
liott Nugent,  Ruby  Blaine  and  Miss  Nobody 
From  Nowhere. 


Alan  Hale  to  Direct 

That  a  "bad"  man  can  make  a  good  motion 
picture  director  is  a  question  about  to  be  tested 
by  Cecil  De  Mille  who  has  just  given  a  long 
term  contract  to  Alan  Hale,  famous  screen 
"villain."  Mr.  Hale's  first  production  for  the 
Cecil  De  Mille  Pictures  Corporation  will  be  a 
Leatrice  Joy  starring  vehicle,  "The  Wedding 
Song,"  adapted  by  Charels  Whittaker  from  the 
novel  by  Ethel  Watts  Mumford. 

C.  B.  De  Mille  Signs 
Technical  Expert 

Paul  G.  Sprunck,  former  technical 
director  for  Famous  P  layers -Lasky, 
and  more  recently  with  the  Cosmopol- 
itan Productions,  has  been  added  to 
the  staff  of  the  Cecil  B.  De  Mille  stu- 
dio as  a  special  technical  expert.  De 
Mille  considers  him  a  man  of  unusual 
ability,  and  has  signed  him  to  a  long- 
term  contract. 

Sprunck  s  first  work  for  De  Mille 
was  the  designing  of  a  location  set  for 
"The  Coming  of  Amos,"  Rod  La 
Rocque's  starring  picture  which  is  be- 
ing directed  by  Paul  Sloane.  He  ex- 
cels in  plaster  and  papier-mache 
work,  and  will  be  kept  busy  on  the 
elaborate  sets  planned  for  De  Mille's 
first  personally  directed  production, 
"The  Road  to  Yesterday." 


Record  in  Danger 


First  National  Has  Second  Biggest  Booking 
Week   In    Its  History 

First  National  bookings  for  the  first  week 
in  June  were  the  biggest  in  the  history  of 
the  company  with  the  single  exception  of 
one  week  last  January  when  the  Eschmann 
Month  Drive  was  under  way. 

Beginning  with  June  1,  when  the  field 
force  had  finished  the  Summer  Play  Date 
Drive  for  June,  July  and  August  bookings 
on  current  releases,  the  sales  force  through- 
out the  country  was  let  loose  on  First  Na- 
tional's Winner  Group  of  fifty-two  pictures 
for  the  new  season.  While  a  large  number 
of  contracts  on  the  Winner  Group  have  been 
made  previously,  the  salesmen  had  been  con- 
centrating upon  sales  of  the  Leader  releases 
for  summer  showing. 

With  their  first  week's  concerted  move- 
ment for  the  sales  of  Winner  pictures  they 
rolled  up  an  enormous  volume  of  business, 
second  only  in  results  to  the  banner  week 
of  the  Eschmann  Month  Drive.  The  result 
achieved  is  a  splendid  tribute  to  the  confi- 
dence First  National  product  has  earned 
among  the  exhibitors  of  the  country,  and  to 
the  enthusiasm  of  the  sales  force  in  the 
box-office  value  of  Winner  Group  pictures. 


Announces  Plans  for  Ray's  Next 

It  is  announced  from  the  Chadwick  Pic- 
tures home  office  that  Charles  Ray's  next 
production  for  this  concern  will  be  another 
rural  comedy  drama  of  the  type  that  brought 
this  star  fame.  Jerome  Storm,  director  of 
the  Ray  series  will  again  wield  the  mega- 
phone, under  the  supervision  of  Joseph  De 
Grasse. 

While  the  cast  has  not  yet  been  announced 
it  is  almost  certain  that  Duane  Thompson, 
who  made  a  great  success  of  her  part  in  the 
previous  Ray  production,  "Some  Pun'kins," 
will  again  play  opposite  the  star  in  his  sec- 
ond picture  for  Chadwick. 


80 


MOVING    PICTURE  WORLD 


July  4,  1925 


Robert   Frazer  in  scenes  in  "The  Keeper  of  the  Bees,"  a  forthcoming  F.  B.  O.  special. 


Katherine  Grant  is  Awarded 
5-Year  Contract  by  Roach 


HAL  ROACH  has  just  notified  the 
Pathe  Home  Office  that  he  has 
awarded  Katherine  Grant  a  five-year 
contract  because  of  her  exceptional  per- 
formances in  the  Hal  Roach  comedies  dis- 
tributed by  Pathe. 

Roach  is  very  enthusiastic  over  his  dis- 
covery of  this  blonde  beauty  of  the  screen 
and  stated : 

"Miss  Grant's  exceptional  work  before  the 
camera  has  won  her  this  long-term  con- 
tract. Not  only  has  she  proved  herself  a 
comedienne  of  the  first  rank  with  a  keen 
appreciation  of  comedy  values  but  she  pos- 
sesses that  subtle  charm  known  as  person- 
ality, and  it  gets  over  most  effectively  on 
the  screen.  In  addition  to  her  proved  his- 
trionic ability,  she  is  one  .  of  the  most  at- 
tractive beauties  appearing  in  motion  pic- 
tures. I  am  sure  that  the  theatregoing  public 
will  be  glad  to  learn  that  we  are  assured  of 
Miss  Grant's  appearance  in  our  comedies  for 
at  least  five  years." 

Pathe  officials  second  Hal  Roach's  apprecia- 
tion of  Miss  Grant's  ability  and  the  potency 
of  her  screen-  personality  and  are  delighted 
over  the  signing  of  the  contract  which  as- 
sures the  appearances  of  this  charming  play- 
er in  comedies  on  the  Pathe  release  schedule 
for  a  long  period  of  time.  Branch  managers 
and  exhibitors  have  also  recognized  Miss 
Grant  as  an  exceptional  commedienne,  and 
many  complimentary  words  have  been  writ- 
ten about  her  in  communications  received 
by  the  Pathe  Home  Office  in  the  past. 

The  Roach  player  has  been  declared  to 
be  the  most  perfect  type  of  blond  beauty 
for  the  screen.  She  is  tall  and  athletic  and 
is  the  possessor  of  very  expressive  blue 
eyes.  Her  acting  ability  is  no  doubt  to  a 
degree  inherited  as  both  her  parents,  Anita 


Lonzelle  and  J.  E.  Grant  were  on  the  stage. 
One  of  her  famous  relatives  of  the  profes- 
sion is  William  Lonzelle,  who  shone  in  "The 
Mission  Play." 

Miss  Grant  was  born  and  educated  in  Los 
Angeles,  attending  the  high  school  in  that 
city.  She  paid  particular  attention  to 
dramatics  and  it  is  a  strange  coincidence  that 
she  was  in  the  same  dramatic  class  at  high 
school  as  Glenn  Tryon,  with  whom  she  is 
now  associated  in  Hal  Roach  Comedies. 

Her  stage  debut  was  made  in  1914  with 
Gus  Edwards,  famous  discoverer  of  juvenile 
talent,  at  the  Orpheum  Theatre  in  Brooklyn. 
She  later  appeared  at  the  head  of  her  own 
company  in  "Midnight  Frolics." 

It  was  in  1921  that  Miss  Grant  began  her 
screen  career  as  an  extra  in  one  of  the 
"Our  Gang"  comedies  at  the  Hal  Roach  stu- 
dio. She  played  in  Fox  and  Universal  pic- 
tures and  soon  returned  to  the  Roach  lot 
For  some  time  she  has  been  appearing  in 
the  supporting  casts  of  the  various  Roach 
producing  units  making  Pathe  comedies. 

Only  recently,  however,  was  it  discovered 
that  her  screen  talents  were  more  than  mere- 
ly those  of  portraying  leading  roles  and 
sympathetic  parts.  The  discovery  was 
made  in  a  "Spat  Family"  comedy  entitled 
"Wild  Papa."  Miss  Grant  gave  such  a  strik- 
ing performance  in  creating  a  new  type  of 
"vamp"  that  she  almost  "stole"  the  picture 
from  her  fellow  players. 

Some  of  her  recent  appearances  in  Hal 
Roacb  comedies  on  the  Pathe  program  in- 
clude "Isn't  Life  Terrible?"  with  Glenn  Tryon 
and  "What  Price  Goofy?"  with  Charley 
Chase,  both  two  reelers. 

Miss  Grant  is  one  of  the  most  enthusias- 
tic dance  devotees  on  the  Pacific  Coast  and 
not  only  does  she  dance  at  every  opportu- 


Rothafel  Books 
"The  Boomerang" 

J.  C.  Bachmann,  general  manager  of 
distribution  of  B.  P.  Schulberg  Produc- 
tions, Inc.,  announced  that  S.  L 
Rothafel  has  booked  the  special  Schul- 
berg screen  version  of  "The  Boomer- 
ang," the  famous  stage  success  pro- 
duced by  David  Belasco  from  the 
manuscript  by  Winchell  Smith  and 
Victor  Mapes.  The  picture  will  be  the 
chief  attraction  on  the  program  of  the 
Capitol  Theatre  during  the  week  of 
June  28th. 

"The  Boomerang"  is  one  of  the  high- 
lights on  the  current  Schulberg  pro- 
gram. Adapted  from  one  of  the  most 
successful  comedy  dramas  ever  pre- 
sented on  the  Broadway  stage,  it  has 
been  transferred  to  the  screen  under 
Gasnier's  direction.  The  principals  in 
its  cast  are  Anita  Stewart,  Bert  Lytell 
and  Donald  Keith,  who  is  the  new 
screen  juvenile  claimed  by  Schulberg 
to  be  one  of  the  year's  best  finds. 
Other  well  known  players  in  the  pro- 
duction are  Arthur  Edmund  Carew, 
Mary  McAllister,  Winter  Hall,  Ned 
Sparks   and   Philo  McCollough. 


nity  for  her  own  enjoyment,  but  she  con- 
ducts a  dancing  school  which  has  won  a 
reputation  for  its  instruction  in  the  art  of 
terpsichore.  She  also  devotes  much  time  to 
swimming  and  diving  which  are  her  second- 
choice  hobbies  and  is  proficient  in  prac- 
tically all  forms  of  athletics. 

Undoubtedly,  Miss  Grant  is  unusually  well 
qualified  to  carry  out  the  ambitious  plans 
that  Hal  Roach  has  for  her  in  comedies  and 
her  work  in  new  Pathe  comedies  will  be 
watched  with  keen  interest. 


There  sExtra  MONEY  in  the  short  subject! 


Are  you  getting  YOURS? 


ADVERTISING  does  it! 


July  4,  1925 


MOVING    PICTURE  WORLD 


81 


Accoutrement  of  Canadian 
Mounted  Sent  to  Tom  Mix 


A   romantic    scene   from   "Confessions    of  a 
Queen,"    a    Metro- Gold  w  yn    picture.  Alice 
Terry  plays  the  lead.     Here  you  see  Lewis 
Stone  and  Helene  D'Algy 


WHEN  Tom  Mix  was  in  Canada  re- 
cently he  was  struck,  as  was  very 
natural,  by  the  saddle  and  other  ac- 
coutrements used  by  the  celebrated  mounted 
police  of  our  Northern  neighbor.  To  a  mem- 
ber of  his  party  he  expressed,  in  an  off- 
handed manner,  the  wish  that  he  owned  one  of 
them. 

Imagine  his  surprise  when,  upon  reaching 
home  and  opening  a  very  large  case  that  had 
been  expressed  to  him  from  one  of  the  northern 
most  points  of  the  Dominion,  he  gazed  upon 
the  object  of  his  desire.  Saddle  and  bridle  and 
everything  else  was  there  and  a  little  note 
which  said  : 

"Sudbury,  Ont. 

"Dear  Tom : 

"Will  you  accept  the  enclosed  from  one  of 
your  admirers  who  considers  herself  forever 
indebted  to  you  by  reason  of  the  hours  of  clean 


Lloyd  Editing  and  Titling 
Special,  44 Winds  of  Chance" 


AFTER  four  months  of  traveling,  loca- 
tions and  studio  shots,  Frank  Lloyd 
has  completed  the  filming  of  Rex 
Beach's  epic  of  the  Alaskan  gold  rush, 
"Winds  of  Chance,"  for  First  National  re- 
lease, and  is  now  occupied  in  the  editing 
and  titling  of  the  big  Northern  drama. 

"Winds  of  Chance,"  handled  in  the  big 
way  Mr.  Lloyd  filmed  the  memorable  "The 
Sea  Hawk,"  represents  the  most  pretentious 
exterior  photoplay  ever  filmed  on  the  West 
Coast  and  is  also  the  most  accurate  and 
dramatic  drama  of  its  type  to  be  undertaken. 

Mr.  Lloyd  has  taken  his  company,  com- 
prising such  well  known  players  as  Anna 
Q.  Nilsson,  Viola  Dana,  Ben  Lyon,  Victor 
McLaglen,  Dorothy  Sebastian,  Hobart  Bos- 
worth,  Claude  Gillingwater,  John  T.  Murray, 
Philo  McCollough,  Fred  Kohler,  Charles 
Crockett,  George  Nichols  and  Larry  Fisher, 
to  eight  locations  representing  more  than 
13,000  miles  of  travel  and  his  locations  have 
been  typically  Alaskan  during  four  different 
seasons.  They  have  varied  from  the  wildest 
rapids  in  Western  Canada  to  scenes  on  top 
of  a  mountain  range  at  an  altitude  of  over 
9,800  feet. 

Loew-Metro  Club  Outing 

The  Loew-Metro-Goldwyn  Club  held  its 
annual  outing  to  Schenck  Brothers  Palisades 
Amusement  Park,  Thursday  evening,  June 
18.  It  was  the  most  successful  party  of  the 
kind  ever  held  by  the  club.  Led  by  Presi- 
dent Charlie  Sonin,  members  and  their  guests 
left  the  Loew  State  Theatre  building  in  a 
fleet  of  eight  seightseeing  buses,  with  a  spe- 
cial police  motorcycle  escort  and  made  a 
record  breaking  trip  to  Fort  Lee  ferry.  More 
than  four  hundred  attended  the  outing  and 
enjoyed  the  various  rides  and  other  amuse- 
ments at  the  famous  resort  on  the  Hudson 
River.  Major  Edward  Bowes  and  Nicholas 
M.  Schenck  represented  the  officials  of  the 
combined  organizations  from  which  the 
membership  is  made  up. 


"Winds  of  Chance"  is  one  of  the  most 
popular  and  dramatic  narratives  which  have 
come  from  the  pen  of  the  virile  Rex  Beach, 
and  deals  with  the  adventures  of  seven 
unique  characters,  all  participants  in  the 
struggle  for  gold — Poleon,  the  giant  French 
packer;  Pierce  Phillips,  an  American  boy 
who  falls  a  victim  to  sharpers  and  is  forced 
to  earn  his  way  to  happiness  and  success ; 
Countess  Courteau,  an  energetic  woman 
whom  Phillips  loves;  Sam  Kirby  and  his 
daughter  Rouletta,  bent  on  making  one  more 
stake  and  then  enjoying  life  (but  who  meet 
unexpected  reverses),  and  To  mand  Jerry, 
two  inseparable  but  incessantly  fighting 
prospectors. 


and  wholesome  entertainment  you  have  afforded 
her  through  the  medium  of  your  pictures? 

"For  years  I  have  been  one  of  your  follow- 
ers, and  when  I  heard  you  were  coming  to 
Canada,  I  traveled  all  the  way  down  to  Toronto 
to  get  a  real  'close  up'  of  you  and  see  if  you 
really  looked  as  you  do  on  the  screen.  You 
did  not  disappoint  me  is  all  I  need  say. 

"But  about  this  gift.  I  was  standing  right 
next  to  you  the  day  you  were  in  Toronto  and 
heard  you  remark  to  one  of  your  friends  that 
vou  would  like  to  have  an  outfit  similar  to  the 
ones  used  by  our  brave  mounted  guardians  of 
law. 

"Maybe  you  have  one  of  them  by  now,  but 
I  don't  think  you  will  refuse  this  one  when 
you  hear  its  history.  It  was  the  property  of 
my  brother,  a  man  very  much  like  the  ones 
you  portray  in  your  pictures,  who  died  (in  the 
line  of  duty)  at  the  hands  of  a  band  of  human 
coyotes  whom  he  was  responsible  for  breaking 
up,  thereby  stopping  their  nefarious  practices, 
which  ranged  from  murder  and  woman  slavery 
to  petit  larceny. 

"It  is  practically  new,  as  he  had  only  bought 
it  a  short  time  before  his  untimely  end. 

"Please  accept  it  and  let  it  wear  out  in  the 
service  of  humanity  as  he  had  planned  it  to. 

"With  best  regards, 

(Signed)  "T.  L.  C." 
Needless  to  say  Tom  was  very  much  touched 
by  the  letter  and  accepted  the  gift  from  the 
unknown  woman  who  preferred  to  have  her 
identity  hidden  by  the  anonymity  of  initials. 


Plans  for  Alyce  Mills 

Alyce  Mills,  the  B.  P.  Schulberg  star,  this 
week  completed  the  leading  role  in  F.  B.  O. 
special,  "The  Keeper  of  the  Bees,"  and  is  now 
once  more  back'  on  the  Schulberg  lot  where 
she  wilt  probably  be  given  her  next  part  in 
"With  This  Ring,"  a  Saturday  Evening  Post 
serial,  now  in  book  form,  by  Fanny  Heaslip 
Lea.  Fred  C.  Windemere  is  to  direct  as  soon 
as  the  complete  cast  is  selected. 


Action  still  from  "After  Business   Hours,"  a  Columbia  picture  featuring   Elaine  Ham- 

merstein  and  Lou  Tellegen 


82 


MOVING    PICTURE  WORLD 


July  4,  1925 


Explosions  on  Board  a  Ship 
Thrill  in  "The  Half-Way  Girl" 


THE  New  York  daily  newspapers  car- 
ried columns  of  matter  on  the  ex- 
plosion of  the  United  States  Shipping 
Board  vessel  Corvallis,  rechristened  for  the 
movies  the  Mandalay,  when  it  was  exploded 
last  week  ISO  miles  off  Sandy  Hook  to  afford 
picture  goers  a  thrill  in  First  National's  pro- 
duction of  "The  Half-Way  Girl,"  featuring 
Doris  Kenyon  and  Lloyd  Hughes. 

The  press  associations  also  sent  long  ac- 
counts of  the  explosion  and  the  attendant  cir- 
cumstances over  the  wires  to  their  clients,  so 
that  "The  Half-Way  Girl"  has  received  much 
preliminary  publicity  in  nearly  every  city  in 
the  country. 

The  Corvallis,  which  was  built  by  the  United 
States  Shipping  Board  at  a  cost  of  $900,000, 
was  bought  for  the  explosion  by  First  Na- 
tional at  a  smaller  figure.  Earl  Hudson,  un- 
der whose  supervision  the  picture  is  being  pro- 
duced and  the  explosion  was  arranged,  states 
that  the  vessel  and  the  incidental  costs  and 
expenses  mounted  to  $125,000. 

Five  tons  of  dynamite  were  placed  in  the 
bow  and  five  tons  in  the  hold  of  the  ship,  as 
well  as  1,000  pounds  of  blasting  powder  in  the 
superstructure.  The  vessel  was  towed  out  to 
sea  125  miles  from  Sandy  Hook.  Alfred 
Sorenson  and  his  son,  William,  both  noted 
dynamite  experts,  were  engaged  to  superintend 
the  explosion.  'Everything  was  in  readiness  for 
the  blast  when  the  United  States  Coast  Guard 
cutter  Seneca  put  in  appearance  and  ordered 
that  the  Corvallis,  or  Mandalay,  be  towed  25 
miles  further  out  to  sea. 

The  ship  sank  five  minutes  after  the  charges 
of  dynamite  were  set  off  and  many  thrilling 
shots  of  the  explosion  and  sinking  of  the  ship 
were  obtained.  The  tug  boats  engaged  by 
First  National  to  carry  its  actors,  the  crew  and 
invited  newspaper  men  put  back  to  port  after 
the  explosion,  but  the  Seneca  again  appeared 
and  ordered  that  one  of  the  tugs  return  and 
blow  up  the  large  pieces  of  wreckage  that 
might  cause  damage  to  shipping.    The  tug  left 


before  the  task  was  finished;  it  was  pursued 
by  the  Seneca  and  a  shot  from  a  four-inch  shell 
sent  across  her  bows.  This  time  the  tug  re- 
mained at  the  task  set  by  the  commander  of  the 
Seneca  for  twenty-four  hours,  or  until  the 
Atlantic  was  free  of  the  wreckage  of  the 
Corvallis. 

The  New  York  newspapers  and  press  asso- 
ciations sent  reporters  and  photographers  to 
cover  the  filming  of  this  sequence  for  "The 
Half-Way  Girl"  and  they  found  good  "copy" 
in  it. 


"Hurricane  Horseman" 

A  wire  from  Lester  F.  Scott,  Jr.  of  Action 
Pictures,  Inc.,  which  produces  the  pictures  re- 
leased by  Weiss  Brothers'  Artclass  Pictures 
Corporation  states  that  they  have  started 
production  on  "The  Hurricane  Horseman," 
which  will  be  the  second  of  the  series  of  eight 
five  reel  Acrobatic  Stunt-Thrillers  featuring 
the  new  Western  Star  Wally  Wales. 


WE.  SHALLENBERGER,  President 
of  Arrow  Pictures  Corporation,  an- 
•  nounces  the  signing  of  a  contract 
with  Major  Maurice  Campbell,  under  the  terms 
of  which  Major  Campbell  will  create  four  pro- 
ductions for  Arrow  release. 

As  a  director  of  stage  and  screen  successes. 
Major  Campbell  knows  no  superior.  He  has 
been  functioning  for  more  than  twenty  years 
and  is  responsible  for  the  production  of  such 
stage  successes  as  "Mistress  Nell,"  with  Hen- 
rietta Crossman,  "Sweet  Kitty  Bellairs,"  which 


"How  do  you  like  my  new  mate?"  shouted 
Captain  J.  Pendlebury  of  the  Dollar  Line 
steamer,  President  Adams,  as  he  posed  with 
Doris  Kenyon  on  board  the  Mandalay  off 
Sandy  Hook.  Captain  Pendlebury  com- 
manded the  Mandalay  for  Earl  Hudson  dur- 
ing the  filming  of  exciting  episodes  of  "The 
Half-Way  Girl,"  in  which  Miss  Kenyon  is 
co-featured  with  Lloyd  Hughes. 


he  produced  in  conjunction  with  David  Belasco; 
"The  Ghost  Breaker,"  with  H.  B.  Warner,  and 
dozens  of  others. 

Major  Campbell  for  three  years  directed  for 
Famous  Players-Lasky  Corporation.  In  this 
way  he  renewed  an  association  of  many  years 
previous,  for  at  one  time  he  and  Jesse  Lasky, 
Vice-President  of  Famous  Players,  wrote  and 
directed  many  notable  vaudeville  acts  which 
travelled  over  the  Keith  and  Orpheum  circuits. 
Among  his  outstanding  triumphs  with  Lasky 
as  a  picture  director,  were  "The  Exciters,"  in 
which  appeared  Bebe  Daniels  and  Antonio 
Moreno ;  "Burglar  Proof,"  "Two  Weeks  With 
Pay,"  "Ducks  and  Drakes,"  "The  Speed  Girl," 
"First  Love,"  "The  March  Hare"  and  "Oh ! 
Lady,  Lady."  This  list  could  be  lengthened  to 
include  many  of  the  greatest  triumphs  of  the 
Famous  Players  organization. 

Major  Campbell  is  conceded  to  have  been 
chiefly  instrumental  in  developing  Miss  Daniels 
to  the  important  position  she  occupies  today. 
He  gave  up  his  affiliation  with  Famous  Players- 
Lasky  Corporation  so  that  he  might  be  free  to 
make  his  own  pictures.  In  his  opinion,  Inde- 
pendence is  an  absolute  necessity  if  the  best 
results  are  to  be  achieved.  In  a  recent  inter- 
view he  said : 

"The  'factory'  method  of  production  is 
absolutely  wrong  and  does  not  permit  a  director 
to  give  of  his  best.  For  instance,  a  large  com- 
pany has  several  stars,  all  on  salary.  Each 
story  produced  must  be  selected  to  fit  those 
stars.  If  it  isn't  in  shape  to  do  so  as  originally 
written,  it  must,  of  necessity,  be  altered— and 
often  in  aftering,  the  damage  is  done.  I  do 
not  decry  the  star  system.  There  will  always 
be  stars,  because  the  public  demand  star  per- 
sonalities, but  it  is  much  better  to  select  the 
stars  to  fit  the  stories  than  vice  versa." 


Sada  Cowan  and  Howard  Higgin,  collaborating  scenarists,  have  been  signed  by  Robert 
Kane  to  prepare  the  script  of  "Invisible  Wounds,"  e  First  National  picture. 


Campbell  Signs  Contract 

as  Director  for  Arrow 


July  4,  1925 


MOVING    PICTURE  WORLD 


83 


Henry  Ginsberg  Announces  / 
"Wrrec&agre  "on  Banner  Program 


DE  MILLE'S  NEWEST  BEAUTY 
From  translating  Greek  for  President  Coo- 
lidge  to  acting  in  the  movies  for  Cecil  B.  De 
Mille  is  a  long  jump  but  one  successfully 
achieved  by  Rita  Carita,  recently  signed  for 
De  Mille's  cinema  stock  company.  Miss 
Carita,  a  brunette,  was  Greek  interpreter  for 
Coolidge  while  he  was  Governor  of  Massa- 
chusetts. Her  entertainment  talents,  how- 
ever, were  not  to  be  denied  and  after  seeing 
her  dance,  De  Mille  secured  her  services  for 
his  productions.  Her  first  appearance  is  with 
Leatrice  Joy  in  "Hell's  Highroad,"  directed 
by  Rupert  Julian. 

New  Moomaw  Picture 


Will    Make   Another    Production    for  Asso- 
ciated    Exhibitors — His     "Under  the 
Rouge"    A  Fall  Release 

Louis  Moomaw,  the  director  of  "Checha- 
cos,"  the  first  picture  made  in  Alaska  which 
was  distributed  by  Associated  Exhibitors,  will 
make  a  third  picture  for  the  releasing  organi- 
zation. Moomaw  left  New  York  last  week 
for  the  Coast  to  begin  work  on  the  produc- 
tion, which  will  be  based  upon  the  theme  "how 
to  train  a  wife." 

Moomaw's  second  picture  for  Associated 
Exhibitors,  "Under  the  Rouge,"  will  be  released 
in  the  Fall.  It  was  filmed  in  Oregon  and  is 
replete  with  beautiful  scenery,  including  the 
headwaters  of  the  Columbia  River  near  the 
Canadian  border.  Tom  Moore  and  Eileen 
Percy  head  the  cast  which  also  includes  James 
Mason,  Mary  Alden,  Chester  Conklin,  Claire 
de  Lorez,  Eddie  Phillips,  Tom  Gallery,  Bruce 
Guerin,  Carmelia  Geraghty,  William  V.  Mong, 
Peggy  Provost,  Stanley  Blystone,  Aileen  Man- 
ning, and  William  Dills. 


"Thank  You"  Progressing 

Production  is  well  under  way  at  the  Fox 
Film  Corporation  West  Coast  Studios  on 
"Thank  You,"  the  John  Golden  stage  success 
which  is  being  picturized  under  the  direction 
of  John  Ford.  The  first  week  or  so  was  spent 
at  Crater  Camp  in  the  Sierra  Madre  in  South- 
ern California,  where  many  of  the  exteriors  of 
Ford's  preceding  picture  "Lightnin"  were 
taken. 

One  of  the  best  all-star  casts  ever  assembled 
for  a  Fox  picture  has  been  selected  for  "Thank 
You."  George  O'Brien  is  playing  the  leading 
male  role,  with  Jacqueline  Logan  cast  as  the 
heroine.  In  'the  supporting  cast  are  Alec  J. 
Francis,  J.  Farrell  MacDonald,  Cyril  Chad- 
wick,  James  Neill,  Edith  Bostwick  and 
Frankie  Bailey. 


PRODUCTION  on  "Salvage."  second 
Banner  Production  for  the  Henry  Gins- 
berg Distributing  Corporation,  started 
recently,  is  well  under  way  and  elaborate  sets 
are  being  constructed  for  the  big  scenes  of 
the  picture.  In  a  telegram  received  from  Ben 
Verschleiser,  producer,  he  states  that  he  is 
assured  that  this  will  be  one  of  the  most  pre- 
tentious features  that  he  has  ever  made. 

Every  attention  to  detail  is  being  given  to 
the  filming  of  the  widely  read  Izola  For- 
rester serial,  to  be  made  in  book  form  this 
fall  simultaneous  with  the  release  of  the  pic- 
ture. 

"Wreckage"  is  a  story  of  the  sea  and  the 
title  was  selected  in  preference  to  the  original 
title  owing  to  the  fact  that  "Salvage"  had 
already  been  used  in  connection  with  a  previous 
picture.  To  avoid  confusion  a  contest  was 
held  with  a  cash  prize  offered  for  the  best 
substitute  title. 


THAT  censorship  could  be  obliterated 
completely  in  one  year's  time  by  a 
unanimous  resolve  on  the  part  of  the 
producers  to  film  only  the  right  type  of  story, 
is  the  opinion  of  B.  P.  Schulberg,  who  says 
that  he  will  endeavor  to  make  his  eighteen 
Preferred  Pictures  for  next  season  a  concrete 
force  in  combating  those  laws. 

"Our  1925-1926  program  will  be  absolutely 
censorproof,"  promises  Mr.  Schulberg.  "At 
the  same  time  each  production  will  retain  the 
dramatic  verve  so  indispensable  to  box-office 
success.  It  is  my  determination  not  to  allow 
a  single  trace  of  the  objectionable  to  enter  one 
of  these  stories.  This  will  not  only  keep  them 
intact  in  the  states  where  censorship  exists  but 
will  protect  exhibitors  who  can  feel  assured  that 
the  audience's  good  taste  will  never  be  offended. 

"The  suggestive  story,  the  risque  scene  has 
never  been  popular  with  the  vast  majority  to 
which  the  successful  film  must  appeal.  Plays 
like  "Shenandoah,"  which  have  been  seen  by 


Gertrude  Olmstead  Signed 


Will    Have    the    Feminine    Lead  Opposite 
Charles  Ray  in  Chadwick  Picture 

I.  E.  Chadwick,  president  of  Chadwick  Pic- 
tures Corporation,  has  engaged  Gertrude 
Olmstead  for  the  leading  feminine  role  op- 
posite Charles  Ray  in  the  latter's  second 
rural  comedy  for  this  company. 

Miss  Olmstead,  a  star  in  her  own  right, 
has  won  a  large  following  through  her  many 
successful  pictures. 

Jerome  Storm,  who  directed  "Some 
Pun'kins,"  Ray's  first  picture  for  Chadwick, 
as  well  as  more  than  twenty  of  the  star's 
most  successful  productions,  will  again  direct 
under  the  supervision  of  Joseph  De  Grasse. 
Production  will  be  started  within  another 
week. 


In  this  contest  the  students  of  the  class  in 
advanced  photo  play  competition  entered  and 
the  winning  title  "Wreckage"  was  chosen. 
Unfortunately,  two  contestants  chose  the  same 
title  so  the  officials  of  Banner  and  Henry 
Ginsberg  decided  to  give  each  a  cash  prize. 

The  cast  of  "Wreckage"  consists  of  May 
Allison,  Rosemary  Theby,  John  Miljan, 
Holmes  Herbert  and  an  excellent  supporting 
cast.  The  production  is  featured  with  a  large 
supporting  cost  and  gorgeous  scenes  of  so- 
ciety life.  The  thrill  scene  of  "Wreckage" 
is  the  storm  at  sea,  for  which  elaborate  prep- 
arations are  now  being  made. 

Henry  Ginsberg  of  the  Ginsberg  Corpora- 
tion who  left  last  week  for  the  coast  will 
be  on  "location"  during  the  finishing  of  the 
picture  and  during  his  stay  will  confer  with 
Sam  Briskin  of  Banner  Productions  on  de- 
tails relative  to  the  balance  of  the  season's 
schedule. 


millions,  novels  like  "With  This  Ring,"  which 
have  appeared  in  Saturday  Evening  Post,  or 
"Lew  Tyler's  Wives,"  originally  published  in 
Pictorial  Review,  prove  by  their  previous  popu- 
larity that  they  are  sound,  wholesome  entertain- 
ment that  combine  dramatic  interest  with  good 
taste.  "Real  story  strength  is  what  these  pic- 
tures will  consist  of — instead  of  an  attempt  to 
bolster  up  a  wabbling  plot  with  sensational 
touches  which  all  too  often  prove  disgusting  to 
the  conservative  patron.  Careful  direction  and 
thoroughly  delicate  handling  in  these  eighteen 
pictures  will,  I  hope,  evidence  my  claim  that  a 
film  does  not  have  to  resort  to  indecency  to  sus- 
tain a  high  pitch  of  interest. 

"I  would  like  to  see  some  concerted  action 
on  the  part  of  all  supervisors  of  production  to 
make  the  coming  year  a  year  of  clean  pictures 
— not  only  for  the  effect  it  would  have  against 
organized  censorship  but  for  the  general  good 
will  it  would  create  with  all  entertainment 
lovers." 


"Winner  Group"  Bookings 


Field  Force  Sells  First  Nationals  in  166  of 
253   Cities  of  More  Than  25,000 

Since  the  announcement  of  its  product  for 
the  new  season  less  than  two  months  ago, 
First  National's  Winner  proup  of  pictures, 
in  which  is  included  all  of  its  product  ex- 
cept the  specials  for  the  year  beginning 
September  1st,  1925,  and  ending  August  30th, 
1926,  has  been  booked  in  166  out  of  a  total 
of  253  cities  in  the  United  States  and  Canada 
having  a  population  of  25,000  or  more. 

This  unusually  fine  record  is  due  to  the 
enthusiasm  of  the  field  force  for  E.  A.  Esch- 
mann's  sales  policy  on  the  Winner  Group 
and  to  the  appeal  of  the  pictures  scheduled 
to  the  exhibitors  who  have  made  money 
the  past  year  by  playing  First  National  prod- 
uct. 


Schulberg  Pictures  Plan 

to  Discourage  Censorship 


84 


M O II X C    PICTURE  WORLD 


July  4,  1925 


John  Golden,  producer  of  "Lightnin',"  "Sev- 
enth Heaven,"  "The  First  Year"  and  other 
stage  successes  which  William  Fox  soon  will 
produce  for  the  screen  (left)  and  George 
O'Brien,  William  Fox  star.  O'Brien  is 
scheduled  to  play  the  leading  male  role  in 
one  or  more  of  the  Golden  plays  when  they 
go  into  production  for  the  screen.  Inci- 
dentally Mr.  Golden  informed  O'Brien  that 
if  he  ever  tired  of  the  movies  there  would 
be  a  welcome  sign  hung  up  for  him  on  the 
legitimate  stage. 

New  Artclass  Pictures 

Stories   for   Buddy    Roosevelt,    Buffalo  Bill, 
Jr.,  and  Wally  Wales  Selected 

Louis  Weiss,  Managing  Director  of  Art- 
class  Pictures  corporation  announces  that  Les- 
ter F.  Scott,  Jr.,  of  Action  Pictures,  Inc.,  is 
completing  plans  for  the  third  picture  in  each 
of  the  series  of  eight  five  reel  Western  fea- 
tures starring  Buddy  Roosevelt,  Buffalo  Bill, 
Jr.,  and  Wally  Wales,  respectively. 

Stories  have  been  selected  and  after  conti- 
nuities have  been  completed  the  casting  will 
be  started. 

It  is  Mr.  Weiss'  policy  to  have  as  many 
of  the  pictures  in  each  series  ready  as  soon 
before  the  actual  release  date  as  possible  so 
the  pictures  may  be  in  the  exchange's  hands 
to  show  to  the  exhibitor  as  long  before  the 
play  date  as  possible.  It  being  his  desire  to 
let  the  exhibitor  know  exactly  what  he  is  get- 
ting when  he  signs  on  the  dotted  line. 

Further  announcements  in  regards  to  these 
pictures  can  be  expected  in  the  near  future. 


The  Blood  Bond' 


William    Steiner   Announces    New  Western 
Starring  Leo  Maloney 

William  Steiner,  the  independent  producer, 
last  week  announced  that  the  new  Leo 
Maloney  feature,  "The  Blood  Bond,"  written 
by  Ford  Beebe,  is  one  of  the  very  best  things 
of  its  kind,  and  one  of  Maloney's  best. 

The  story  gives  "a  new  slant"  on  the  latent 
possibilities  of  the  Western  picture,  with  its 
rare  blending  of  humor  with  intense  dram- 
atic action. 


"Parisian  Love" 

J.  Gordon  Russell  will  be  seen  as  the  heavy 
in  Gasnier's  forthcoming  B.  P.  Schulberg  pro- 
duction, "Parisian  Love,"  a  melodrama  of  the 
French  underworld  from  the  novel  by  F.  Oakley 
Crawford.  Others  in  the  cast  of  this  picture, 
the  initial  Schulberg  release  for  the  coming 
season,  are  Clara  Bow,  Lou  Tellegen,  Donald 
Keith  and  Otto  Matthieson 


Strong  Cast  in  Beck-Arrow 
Picture,  "The  Primrose  Path" 


ARTHUR  BECK,  who  is  engaged  in 
making  "The  Primrose  Path,"  to  be 
released  on  The  Golden  Arrow 
Franchise,  has  announced  the  complete  cast 
of  his  production,  an  all-artist  aggregation, 
is  headed  by  Clara  Bow  and  Wallace  Mac 
Donald. 

Miss  Bow,  who  got  her  start  on  the  screen 
as  a  result  of  winning  one  of  the  Brewster 
Beauty  Contests,  has  forged  rapidly  to  the 
front  until  today  there  is  no  more  popular  en- 
genue  before  the  camera. 

Wallace  MacDonald,  too,  occupies  a  promi- 
nent place  in  the  affections  of  the  motion  pic- 
ture goers.  Playing  opposite  Norma  Tal- 
madge  in  "The  Lady,"  he  registered  such  a 
triumph  that  he  was  immediately  engaged  to 
play  opposite  Pola  Negri.  He  will  also  be 
seen  shortly  in  an  important  role  in  "Light- 
nin", "  the  screen  version  of  one  of  the  great- 
est stage  success. 


Stuart  Holmes,  screen  "heavy"  of  a  thou- 
sand successes,  is  in  "The  Primrose  Path" ; 
so,  too,  are  Tom  Santschi  and  Arlene  Pretty. 
George  Irving,  an  actor-director  of  great  pro- 
minence, was  seen  last  in  the  central  role  of 
Jane  Crew's  production,  "The  Goose  Hangs 
High,"  prior  to  which  he  was  himself  a  direc- 
tor of  many  important  screen  successes  of 
which  the  outstanding  one  was  "Ten  Nights  In 
a  Barroom ;"  Lydia  Knott,  an  extremely  clever 
character  woman,  Master  Pat  Moore,  an  amaz- 
ingly gifted  youngster,  Templer  Saxe  and 
Mike  Donlin  (Mike  contributed  much  of  the 
humor  to   Reginald  Denny's  "Oh  Doctor") 

Harry  O.  Hoyt,  director  of  "The  Lost 
World,"  wields  the  megaphone  for  "The  Prim- 
rose Path,"  which,  according  to  reports,  re- 
ceived from  Mr.  Hoyt,  will  reach  the  peak  of 
achievement  in  his  directorial  career. 


Short  Subjects  Listed 

on  New  Pathe  Programs 


PATHE  will  release  another  of  the 
"Stereoscopik"  novelty  reels  entitled 
"Ouch  I"  in  the  program  of  short-sub- 
jects for  the  week  of  July  5,  which  also  in- 
cludes two  Hal  Roach  comedies,  a  chapter  of 
"Sunken  Silver,"  the  current  Pathe  serial,  the 
Pathe  Review,  "Topics  of  the  Day,"  '  Aesop's 
Film  Fables"  and  the  Pathe  News. 

"Ouch!"  is  the  third  "Stereoscopik"  to  be 
released  and  is  reported  to  be  even  more  en- 
tertaining than  its  predecessors,  "Zowie"  and 
"Luna-Cy."  "Isn't  Life  Terrible?"  is  the 
title  of  the  Hal  Roach  two-reel  comedy 
which  presents  Charley  Chase  in  a  series  of 
vacation  experiences  that  are  right  in  sea- 
son. Katherine  Grant,  the  blonde  beauty 
whom  Hal  Roach  has  recently  signed  to  a 
five-year  contract,  appears  as  Chase's  charm- 
ing wife.    "Chasing  the  Chaser"  is  a  one- 


reel  comedy  with  Jimmie  Finlayson.  "The 
Secret  Panel"  is  the  latest  chapter  of  the 
Patheserial  "Sunken  Silver"  adapted  from 
Albert  Payson  Terhune's  story,  "Black 
Caesar's  Clan." 

Pathe  Review  No.  27  brings  a  trio  of  en- 
tertaining and  instructive  subject^:  "The 
Mists  of  Morning."  views  of  Nature's  blanket 
over  a  mountain  lake ;  "St  Louis — the  Mound 
City,"  another  of  the  unique  Pathe-color  series 
on  American  cities;  and  "The  Fossil  Fields," 
another  chapter  of  the  "Origin  of  Man" 
series,  being  the  picture-log  of  the  Roy 
Chapman  Andrews  Expedition  into  Mon- 
golia. "Wine,  Women  and  Song,"  one  of 
Paul  Terry's  "Aesop's  Film  Fables,"  "Topics 
of  the  Day"  and  two  up-to-the-minute  issues 
of  Pathe  News  completed  the  Pathe  program 
of  the  week  of  July  5. 


Second  Jane  Novak  Vehicle 
Bought  by  Whitman  Bennett 


WHITMAN  BENNETT  announces  that 
he  has  purchased  "Led  Astray"  as 
the  second  vehicle  for  Jane  Novak, 
who,  under  Wilfred  Noy's  direction,  is  to  make 
a  series  of  four  productions  for  release  on 
The  Golden  Arrow  Franchise. 

"Led  Astray"  is  a  screen  adaptation  of  Al- 
fonse  Daudet's  world-known  novel  "The  Little 
Parish  Church." 

Monsieur  Daudet  is  best  known  to  fame  as 
the  author  of  "Sappho,"  perhaps  the  most 
startling  and  original  play  of  its  generation. 
It  is  said,  however,  that  "The  Little  Church 
Parish"  is  in  every  respect  worthy  to  stand 
side  by  side  with  "Sappho"  in  human  interest, 
pathos  and  dramatic  appeal. 


Camera  work  has  just  begun  at  the  Whit- 
man Bennett  Studios  on  the  first  Jane  Novak 
picture,  This  is  "The  Substitute  Wife"  from 
the  novelette  by  Katharine  Smith.  Opposite 
Miss  Novak  is  Niles  Welch,  who,  with  Madge 
Kennedy,  has  just  completed  work  on 
"Scandal  Street." 

"The  Substitute  Wrife"  will  be  the  last  pro- 
duction to  be  made  at  Whitman  Bennett's 
Vonkers  Studios.  After  its  completion,  Mr. 
Bennett  will  remove  his  activities  to  the  new- 
ly acquired  Glendale  Studios  at  Glendalr, 
Long  Island,  where  he  expects  to  begin  pro- 
duction about  the  middle  of  July. 


July  4,  1925 


MOVING   PICTURE  WORLD 


S5 


NORMA  TALMADGE 
In    her    production    of    "My    Woman,"  for 
United    Artists    Corporation,    she    will  have 
Thomas  Meighan  for  her  chief  support. 


"Baree"  Serialization 


Curwood   Story   in   824   Newspapers  "Tops" 
"Captain  Blood"  Record 

The  serialization  of  "Baree,  Son  of  Kazan," 
the  James  Oliver  Curwood  novel,  in  news- 
papers throughout  the  United  States  and  Can- 
ada, has  reached  the  marvelous  total  of  824 
publications.  This  tops  the  record  made  by 
"Captain  Blood,"  by  Rafael  Sabatini,  and  is 
a  prediction,  Warner  Bros,  believe,  of  the 
showing  likely  to  be  made  when  other  Warner 
stories  are  offered  under  a  schedule  enabling 
editors  to  plan  their  year's  fiction  ahead. 

The  circulations  of  the  newspapers  using 
"Baree,  Son  of  Kazan"  reaches  the  astounding 
total  of  8,000,093  copies.  As  advertising  ex- 
perts figure  five  readers  to  each  copy  of  a 
newspaper,  it  is  estimated  that  readers  of  the 
publications  that  have  printed,  or  are  printing, 
this  serialization  number  more  than  40  mil- 
lions. 


Al  Raboch  a  Director 

The  policy  of  giving  young  men  every 
opportunity  has  become  firmly  established 
at  the  Metro-Goldwyn-Mayer  studios  and 
in  the  wake  of  the  success  of  such  young 
directors  as  Alf  Goulding,  Josef  von  Stern- 
berg, and  William  Wellman  comes  the  an- 
nouncement that  another  young  director  has 
been  signed. 

Al  Raboch  is  the  latest  directorial  acquisi- 
tion at  the  Culver  City  studios,  and  accord- 
ing to  an  announcement  made  by  Louis  B. 
Mayer,  has  been  signed  on  a  long  term  con- 
tract. 


Warners  New  Corporation 

Warner  Bros.  Hollywood  Theatre  Corp.,  in- 
corporated in  Delaware,  has  been  authorized  to 
do  business  in  California,  according  to  advices 
from  Sacramento  this  week.  The  total  capital 
stock  is  given  as  $500,000  and  15,000  shares 
of  no  par  value.  This  is  the  unit  that  will  oper- 
ate the  new  Warner  Theatre  in  Hollywood,  the 
deal  for  which  was  closed  two  weeks  ago.  It 
is  to  be  the  first  of  the  first-run  houses  that 
the  Warner  Bros,  are  contemplating  at  various 
points  where  their  product  is  not  now  shown. 


Two  Stars  in  "My  Woman" 


Norma  Talmadge  and  Thomas  Meighan  Will 
Illuminate  United  Artists'  Special 

Thomas  Meighan  last  week  stated  that  his 
contract  with  Famous  Players-T.asky  Corm-a- 
tion  ran  to  the  end  of  this  year  and  admitted 
he  has  arranged  to  make  a  picture  with  Norma 
Talmadge  after  his  contract  harl  expired.  This 
production  will  be  called  "My  Woman." 

'My  arrangement  wi'li  I'iseph  Sc'i-nc1--  is 
for  only  one  picture,"  said  Mr.  Meighan. 
"After  that  my  plans  are  indefinite." 

Mr.  Meighan's  contract  calls  for  two  more 
pictures  for  Famous  Players. 

The  Famous  Play.ers-Lasky  Corporation  is- 
sued  this  comment : 

"Mr.  Meighan  has  been  under  contract  with 
the  Famous  Players-Lasky  Corporation  for 
a  number  of  years,  and  during  that  time  his 
relations  with  the  company's  officials  have  been 
entirely  happy  and  friendly.  Mr.  Meighan 
wishes  to  emphasize  that  these  cordial  rela- 
tions prevail  today  and  the  publication  of 
statements  that  he  has  quit  Famous  Players  is 
an  injustice  to  himself  and  to  the  company's' 
executives." 

It  is  expected,  in  some  circles,  that  Mr. 
Meighan  will  renew  his  contract  with  Famous. 


Released  by  Century 

The  current  Century  Comedy  release,  "Mar- 
ried Neighbors,"  is  a  hilarious  marital  mix- 
up  made  with  Billy  Engle  and  Hilliard  Karr  in 
the  principal  male  roles.  Constance  Darling, 
one  of  Century's  leading  commediennes,  has 
the  principal  female  role.  The  comedy  was 
directed  by  Charles  Lamont. 


Pathe  Lists  Lloyd's 
Latest 

Pathe  announces  that  September  20 
has  been  definitely  set  as  the  date 
upon  which  Harold  Lloyd's  latest  and 
greatest  feature  comedy,  "The  Fresh- 
man," will  be  given  its  national  re- 
lease. 

Exhibitors  will  find  that  in  "The 
Freshman"  they  have  a  super-attrac- 
tion with  unlimited  box-office  poten- 
tialities, released'  at  just  the  opportune 
time  for  it  to  be  exploited  and  played 
with  greatest  profit.  In  fact,  it  was 
only  after  most  careful  consideration 
and  deliberation  upon  the  box-office 
angles  of  "The  Freshman"  that  the  re- 
lease date  was  definitely  set. 

Football  plays  an  important  part  in 
the  new  Lloyd  feature  comedy;  and 
September  20,  just  prior  to  the  open- 
ing of  the  annual  gridiron  season, 
seemed  the  most  logical  time  to  give 
the  film  its  national  release.  At  that 
time  football  will  be  in  the  news — the 
papers  will  be  full  of  the  gridiron  plans 
of  the  college,  high  school  and  other 
elevens. 

Lloyd  is  supported  by  Jobyna  Ral- 
ston as  leading  lady,  Brooks  Benedict 
as  the  heavy,  Pat  Harmon  as  the 
coach,  Hazel  Keener,  James  Anderson, 
Joseph  Harrington  and  scores  of 
young  screen  luminaries  of  both  sexes 
who  appear  as  college  boys  and  coeds. 


THOMAS  MEIGHAN 


Paramount  star  will  play  in  a  Norma  Tal- 
madge production,  "My  Woman,"  for  United 
Artists  program. 

"The  Desert  Demon" 


Print  of  Artclass  Picture  Featuring  Buffalo 
Bill,  Jr.,   Reaches   New  York 

Louis  Weiss,  Managing  Director  of  Weiss 
Brothers'  Artclass  Pictures  Corporation,  an- 
nounces that  the  negative  and  first  print  of 
"The  Desert  Demon"  the  second  of  the  eight 
five-reel  Thunderbolt  Thrillers  featuring  Buf- 
falo Bill,  Jr.  has  been  received  in  New  York. 

This  is  a  story  of  a  stolen  mine,  located 
on  the  edge  of  a  great  desert.  The  story  it- 
self is  most  absorbing  and  the  desert  shots 
include  some  scenery  and  localities  which  have 
never  before  been  shown  on  the  screen.  Buf- 
falo Bill,  Jr.  is  called  on  to  do  some  very 
fast  riding  and  is  equal  in  every  way  to  the 
reputation  which  lie  has  built  up  for  himself. 

The  cast  includes  Betty  Morrisey,  Frank 
Ellis,  Harry  Todd,  Jack  O'Brien,  Frank 
Austin,  Raye  Hampton,  Margaret  Martin, 
Charles  Colby. 

The  direction  was  in  the  hands  of  Richard 
Thorpe.  The  story  was  written  by  Alex 
McLaren  and  the  continuity  by  Betty  Bur- 
bridge. 


Douglas  Gilmore  Signed  by  Mayer 

It  is  practically  impossible  for  a  handsome 
leading  man  of  the  stage  to  remain  in  the 
legitimate  drama  these  days  when  motion 
picture  producers  are  keeping  one  eye  con- 
stantly open  for  screen  possibilities. 

Now  it  is  Douglas  Gilmore  who  has  signed 
a  contract  with  Louis  B.  Mayer  during  that 
executive's  recent  trip  to  New  York,  and  is 
already  in  Culver  City  where  he  will  start 
work  in  one  of  Metro-Goldwyn-Mayer's 
forthcoming  productions.  Gilmore  is  one  of 
New  York's  most  popular  leading  men. 


Mary  Brian  in  Lead  Role 

Mary  Brian  will  play  the  leading  role  op- 
posite Raymond  Griffith  in  his  first  starring 
picture,  "On  Dress  Parade,"  states  Paramount. 
The  supporting  cast  includes  Joseph  Dowling, 
Kathleen  Kirkham,  Edgar  Norton,  Jacqueline 
Gadsden,  Nigel  de  Bruliere,  Gustav  Von  Sei- 
fcrtitz,  Carl  Stockdale,  Gerald  Austin,  Lin- 
coln Pltimmcr  and  Michael  Dark. 


86 


MOVING   PICTURE  WORLD 


July  4,  1925 


Increased  Bookings  Follow 
Century  Comedy  Previews 


B 


CAROL  DEMPSTER 
Featured  in  D.  W.  Griffith's  "Sally  of  the 
Sawdust,"   for   United   Artists  release. 


ELIEVING  that  the  exhibitors  of  the 
country  are  paying  far  more  atten- 
tion to  their  short  comedy  bookings 
than  heretofore,  the  Century  Film  Corpora- 
tion, of  which  Julius  and  Abe  Stern  are  the 
heads,  have  inaugurated  a  new  method  in  mar- 
keting the  Century  Comedies  distributed  by 
Universal.  It  consists  of  the  establishment 
in  each  Universal  exchange  of  a  schedule  of 
immediate  pre-views  for  next  season's  Century 
Comedies,  extending  as  far  ahead  as  the  De- 
cember and  January  releases. 

In  discussing  this  innovation,  which  puts 
Century  Comedies  on  the  same  sales  footing 
as  feature  pictures,  H.  M.  Herbel,  sales  man- 
ager for  Century,  calls  attention  to  the  fact 
that  since  this  plan  was  inaugurated  several 
weeks  ago,  sales  on  Century  Comedies  for 


Macfadden  Starts  Advertising 
First  True  Story  Production 


THE  first  "broadside"  of  national  pub- 
licity and  advertising  to  publicize  the 
Bernarr  Macfadden  productions  being 
made  by  his  own  company,  the  True  Story 
Film  Company  was  begun  this  month  in 
the  Macfadden  publications. 

Full  page  advertising  is  being  carried  in 
the  True  Story  magazine,  Dream  World,  True 
Romances,  Fiction  Lovers,  True  Detective, 
Modern  Marriage,  Dance  Lovers,  Movie 
Weekly,  and  Sportlife. 

The  entire  editorial  page  of  True  Story 
magazine  in  the  August  issue  is  taken  up 
with  an  announcement  of  the  latest  Mac- 
fadden enterprise,  True  Story  Film  Com- 
pany, and  what  it  means  both  to  the  magazine 
field  and  the  motion  picture  industry. 

The  colored  cover  of  True  Story  mag- 
azine for  September  will  carry  a  picture  of 
Anne  Cornwall,  who  enacts  the  leading  femi- 
nine role  in  the  first  Macfadden  production, 
"The  Wrongdoers."  In  addition  to  this  cover 

Bachmann  Appoints  Rollo 

J.  G.  Bachmann,  general  manager  of  dis- 
tribution for  B.  P.  Schulberg  Productions,  this 
week  announced  the  appointment  of  Stanley 
J.  Rollo  to  the  sales  staff  of  his  company. 
Mr.  Rollo  has  long  been  identified  with  film 
distributions,  since  the  days  of  Mutual  Film 
Corporation  of  which  he  was  general  man- 
ager. He  has  recently  been  handling  the  sale 
of  various  state  rights  product.  Mr.  Rollo  left 
New  York  this  week  to  visit  the  exchanges 
of  B.  P.  Schulberg  Productions. 


there  will  be  a  full  page  advertisement  of 
the  production. 

True  Story  for  September  also  will  have 
the  first  installment  of  the  Actionized  ver- 
sion of  the  true  story  from  which  the  mo- 
tion picture  of  "The  Wrongdoers"  was  made. 
This  story  will  be  divided  into  three  instal- 
ments, each  instalment  to  be  featured  story 
for  the  month  in  which  it  is  published.  Pre- 
ceding the  story  and  at  the  end  of  each  in- 
stalment will  be  an  editor's  note  to  the 
reader  that  the  story  has  been  made  into  a 
motion  picture  production  and  that  it  will  be 
available  at  the  reader's  favorite  theatre. 


next  season  have  shown  a  decided  increase, 
both  in  volume  and  in  price. 

"During  the  past  few  weeks  most  of  the 
important  key  centers  throughout  the  United 
States  and  Canada  have  been  closed  on  Cen- 
tury Comedies,"  he  said.  "This  goes  to  prove 
that  the  exhibitor  realizes  more  and  more  the 
importance  of  selecting  good,  substantial 
Short  Subjects  to  accompany  his  features. 

"We  are  finding  out  that  the  exhibitor  is 
just  as  willing  to  preview  a  comedy  as  a  fea- 
ture, and  that  in  contracting  for  a  season's  out- 
put he  wants  to  know  what  he  is  getting.  He 
does  not  want  to  buy  a  cat  in  a  bag  on  his 
comedies  any  more  than  he  wants  to  buy  a 
block  of  features  sight  unseen. 

"By  unprecendented  production  activity  this 
spring,  and  by  close  co-operation  with  the 
Universal  laboratories,  we  have  been  able  to 
get  far  ahead  on  our  comedy  schedule.  We 
now  have  Century  Comedies  in  the  Universal 
exchanges  as  far  ahead  as  the  first  of  the 
year.  In  fact,  we  have  been  that  far  ahead 
with  sample  prints  for  previewing  for  the  last 
thirty  days.  And  it  is  in  this  thirty  days 
that  we  have  noticed  the  increased  booking 
most  strikingly. 

"We  attribute  a  large  part  of  increased  sales 
to  the  improved  quality  of  our  product,,  of 
course.  Never  before  in  the  history  of  the 
Century  Film  Corporation  have  we  had  such 
a  line-up  for  fall.  Exhibitors  throughout  the 
country  are  undoubtedly  pleased  with  this  line- 
up, which  includes  twelve  Buster  Brown 
Comedies,  twelve  Wanda  Wiley  Comedies, 
Twelve  Edna  Marian  Comedies,  six  Eddie 
Gordon,  six  Al  Alts  and  four  made  by  Charles 
King.  The  Buster  Browns,  adapted  from  R.  F. 
Outcault's  famous  newspaper  comic  strips,  are 
proving  a  revelation.  They  have  turned  out 
to  be  of  exceptional  first-run  value." 


Used  Goerz  Raw  Stock 

Roald  Amundsen  took  Goerz  motion  pic- 
ture raw  stock  with  him  in  his  dash  toward 
the  North  Pole,  according  to  a  letter  from 
Ferdinand  Schurman,  president  of  the  Fish- 
Schurman  Corporation  of  New  York,  sole 
distributors  for  it  in  the  United  States.  The 
MacMillan-Navy  expedition  also  will  use 
Goerz  raw  stock,  having  purchased  it  from 
Fish  Schurman. 


Six  of  the  Pathe  Juvenile  stars  in  "Our  Gang"  in  scenes  in  "Official  Officers.' 


CURRENTand  ADYANCEflLM  RELEASES 


Containing  in  compact,  comprehensive  form,  the  title,  star,  kind  of  picture,  date  of  review  in  Moving  Picture  World,  and 

footage  on  past,  present  and  future  releases 


Kind  of  Picture 


Review.  Feet 


ARROW 


Come  On,  Cowboy i  (Hatton)   Western  drama   May  24 

Hysterica  of  Mah  Jong   Novelty   May  24 

Two  After  One  (West)   Comedy   .....May  24 

Lash  of  Pinto  Pete  (Dearbolt)   Stunt  drama   

Two  Fitted  Sheriff  (Canutt)   Western  drama   Dec  6 

sell  'em  Cowboy  (Hatton)   Western  drama   «...  

Rldln'  Mad  (Canutt)   ,  Western  dram*  

Desert  Hawk   Western  drama  

Horse  Sense  (Hatton)   Western  drama   

His  Majesty  the  Outlaw  (Wilton)   Western  drama  .....—«..««,  

Romance  and  Ruttlers  (Canutt)   Western  drama   Nov.  15 

Rip  Snorter  (Hatton)   Western   ....Nov.  22 

The  Fugitive  (Ben  Wilson)   Western  dr  Nov.  29 

Lost  Chord  (PowtU-Lake-Binney)   Heart  interest  dr.   Dec.  20 

Lena  Sivtrt  (larle  Williams)  Drama   

ASSOCIATED  EXHIBITORS 

Spitfire  (all-star)   Modern  drama   ..July  5. 

Racing  Luck  (Monty  Banks)   Comedy-drama  July  26, 

Never  Say  Die  (MacLean)   Comedy  of  thrill  t   Sep.  13. 

East  of  Broadway  (O.  Moore)   Police  drama   Nov.  22. 

Price  of  a  Party  (H.  Ford)   Modern  drama   Oct.  18. 

Barriers  Burned  Away   ...Spectacle  Dec.  27. 

Is  Love  Everything  f   Sex  mrlo  Nov.  IS. 

Adventurous  Sex  (C.  Bow)  Action  drama  

Battling  Bunyan  (Barry)   Comedy-dr.   Dec.  27. 

~  ban)   


Greatest  Love  of  All  (Bet 


11  (Beban)     Drama   Ji 

Bad  Company  (Tearle)   Society  drama   Jan. 

Introduce  Me  (Douglas  MacLean)   .Comedy  thrills   Mar. 

Sky  Raider  (Logan)   Drama  

Rack  to  life  (Patay  Ruth  Miller)   Drama   Feb. 

Camille  of  the  Barbary  Coast  Underworld  dr  

His  Buddy's  Wife  (Hynter)  Domestic  dr  

Manhattan  Madness  (Dempsey-Taylor)  Comedy-drama   


4,700 
2,000 
2,000 
4.437 
4,625 
4.821 
4.927 
4,821 
4.648 
4,069 
4,939 
4,998 
4.920 
6,751 
6,000 


.  6,109 
.  6,000 
.  5,803 
.  V85 
.  5,315 
.  6,236 
.  6.000 
.  5,039 
.  4,718 
.  6,486 
.  5,551 
.  6,710 
.  6,638 
5,628 
5,600 
5,600 
5,500 


EDUCATIONAL  FILM  CORP. 


Boneyard  Bluet   Earl  Hurd  cartoon 

Drenched   ■  Cliff  Bowes  

Wild  Game   Mermaid  comedy 


.Aug.  23 
.Aug.  30. 
.Aug.  30. 


Don't  Fail   Cameo  comedy  Sep.  6 

Jonah  Jones   •  Lloyd  Hamilton   Sep.  6. 

Hazardous  Hunting   Hodge- Podge   Sep.  13. 

Rough  and  Ready  Lige  Conley    Sep.  13 

Cheer  Up   Cliff  Bowes   Sep.  20, 

Stupid  but  Brave   Al  St.  John   Sep.  20. 

Dirty  Hands   Juvenile  comedy   Sep.  27. 

Short  Change   Hiers  comedy   Sep.  27. 

Bright  Lights   Vernon  comedy   Sep.  27. 

Her  Boy  Friend   Larry  Semon  Oct.  4. 

Court  Plaster  Neal  Burns  Oct.  4. 

The  Hoboken  Nightingale   Hurd  cartoon   Oct.  4. 

Crazy  Quilt  of  Travel   Hodge  Podge   Oct.  11. 

Past  and  Furious  (Conley)  Comedy   Oct.  11. 

No  FoohV  (Bowes)   Comedy   Oct,  18. 

Sawmill  Four  Hurd  cartoon   Oct.  18. 

Why  Hurry  t  (Adams)   Comedy   Oct.  25. 

Kid  Speed  (L.  Semoa)  Comedy   Oct.  25. 

Crushed  (L.  Hamilton)   Comedy   Oct.  25. 

Empty  Heads  (Bowet)   Comedy   Nov.  1. 

High  Gear  (Vernon)   Comedy   Nov.  1. 

The  Mosquito   Instructive  Nov.  IS. 

Artist's  Modal   Hurd  cartoon   Nov.  15. 

Poor  Butterfly   Mermaid  comedy   ....Nov.  15. 

Watch  Your  Pep  (Bowet)  Cameo  comedy  Nov.  22. 

Eaty  Piclrln't   Chrittie  com  Nov:  22. 

Cot  Loot*  (Dunham-Vance)  Cameo  comedy  ....        ....Nov.  29. 

A  Fat  Chance  (W.  Hiers)     Comedy   Nov.  29. 


.  1,000 
.  1,000 

.  2.000 
.  1,000 
.  2.000 
.  1.000 
.  2,000 
.  1,000 
.  2.0t«1 
.  2,000 
.  2,000 
.  2,000 
.  2,00b 
.  1.000 
.  1.000 
.  LOOT 
.  2,000 
.  1.8M 
2,0ft 
.  2.001 
.  2.000 
.  2,000 
.  t.OOn 
.  2.000 
.  LOW 

.  row 

.  2.000 
.  1.000 
.  2.000 
.  1.000 
.  1,000 


How  to  Use  This  Chart 

First — Booking!  Get  accurate  footage  and  look  np  date  review 
appeared  In  Moving-  Picture  World.  Then  yon  can  decide  If  the 
picture  will  anlt  yttr  audience. 

Second — Play  datel  When  yon  aet  yonr  play  date,  eonsnlt  this 
Chart  to  aet  the  picture  on  a  date  that  will  not  conflict  with  pre— 
ted  Ins;  and  following-  pictures  t  avoid  a  sequence  of  similar  type 
•f  atoryt  space  out  your  specials). 

Third — Laying;  Out  Program!  This  chart  shows  star  and  kind  of 
story  as  well  as  accurate  length i  yon  can  lay  out  a  balanced 
program  easily,  avoid  over— and  under—length  program. 

Fourth — sexploitation!  Through  this  chart  And  the  review  In 
Mating  Picture  WsrlJi  this  will  give  a  good  synopsis,  the  all- 
Importsn  east  and  a  ■■•  lino  on  exploitation  possibilities  tva 
well  aa  the  things  youH  want  to  soft-pedal. 

Always!  Turn  to  thla  Chart  when  you  want  accurate  Informa- 
tion In  simple  form  and  easy  to  get  at  a  glance.  AND— 

File  Your  Moving  Picture  World 


Many  exhibitors  teU  us  that  Moving  Picture  World  Guide  to 
Releases  Is  the  most  accurate  available  to  them.  We  know  It  *a 
the  most  complete  In  that  It  Is  the  only  chart  containing  names 
of  stars,  type  of  picture,  and  aU  necessary  Information  to  the  ex- 
hibitor. 

We  want  It  to  he  absolutely  accurate — Moving  Picture  World 
recognlsea  the  importance  of  accurate  footage  Information,  eta. 

If  you  notice  an  error  In  FS  ATUKE  footage,  or  any  other 
major  error,  we  wlU  pay  you  SI  for  the  effort  on  your  part  •( 
writing  us  a  letter  telling  us  the  correct  facta. 

In  many  territories  local  censorship  cuts  alter  the  footage  to 
a  minor  extent.  Don't  write  to  tell  us  of  these  unimportant  var- 
iations. Bnt  in  any  case  where  you  feel  that  our  figures  will  work 
a  real  hardship  on  the  exhibitor  following  them— shoot  na  the 
word  and  we  will  shoot  the  dollar  for  your  trouble. 

Moving  Picture  World  la  willing  to  back  up  ita  complete  con- 
fidence In  the  accuracy  of  Ita  chart  with  Its  money. 

We,  cant  do  more.    No  one  else  does  as  much.    We  thank  you. 


Kind  of  Picture 

Go  Eatv  (Bowes)   ...  Cameo  cob«--.-. 

Low  Tide  (J.  White  prod.)  Comedy   

Little  People  of  the  Garden   Instructive   

Earth's  Oddities  Hodge-Podge  ... 

Goat  Getters   Juvenile  com.  .., 

French  Paatry  (Vernon)   Christie  com. 

Broadcasting  Hurd  cartoon  .... 

Lovemania  (St.  John)   Tuxedo  comedy  . 

Mad  Rush  (Bowet)   ■  Cameo  comedy 


Review.  Feet 


.Dec. 
.Dec. 
.Dec. 
.Dec 
.  Dec 
.Dec. 
.Dec. 
.Dee. 
•  Jan. 


.jan. 
.Jan. 
•  Jan. 
.Jan. 


Step  Lightly  (Lige  Conley)   Mermaid  com  Jan. 

Hi- Fliers   Hodge-Podge   .  Jan. 

Hooked    (Hamilton)  Comedy   Jan. 

Weak  Knees  (Bowet)  Cameo  Com.   Jan. 

Have  A  Heart  (Roth  Hiatt)  Cameo  Com.   

Good  Spiritt   Christie  com  

Motor  Mad   Mermaid  com  

Sea  Legs  (Neal  Burns)   .....Christie  com  Jan. 

Judge's  Crossword  Puzzles   Novelty   Jan. 

Paris  Creations   ....Fashions   Fsb. 

Topty  Turvy  Travel   .'<•  Hodge-Podge   Fsb. 

His  High  Horse  (Lee  Moran)   Mermaid  com  Fsb. 

He  Who  Gets  Socked  Hard  cartoon   Feb. 

High  Hopes  (Cliff  Bowet)  Lameo  comedy   Feb. 

Wild  Cat  Willie  Juvenile  com  Feb. 

Our  Six- Legged  Friendt  Secrets  of  Life   Fsb. 

Great  Guns  (Bobby  Vernon)  Comedy   Feb. 

Welcome  Danger  (CDS  Bowet)  Cameo  comedy   Feb. 

Paris  Creatiosw  ia  Color  Fashions   Feb. 

Half  a  Hero  (Lloyd  Hamilton)  Comedy   Mar. 

Two  Cats  and  a  Bird....  Cartoon   Mar. 

Lots  of  Knott  Hodge-Podge   Mar. 

Voice  of  the  Nightingale   Novelty   Mar. 

Love  Goofy  (Adams)   Christie  com  Mar. 

Hello,  Hollywood  (Conley)  Mermaid  com  Mar. 

Dynamite  Doggie  (Al  St.  Joan)  Taxsdo  ocas.   Mar.  M. 

iudge't  Crossword  Pussies   Novelty   Mar.  31. 
lerrymakera  (Cliff  Bowes)   Cameo  comedy   Mar.  *l. 

Rarin'  Romeo  (Walter  Hiers)  Comedy   Mar.  ». 

Red  Pepper  «SL  Joha)   White-Mermaid   Apr.  4. 

Inside  Out  (Bowet)   Cameo  comedy   Apr.  4. 

Movie  Morsels   Howe  Magazin*   Apr.  4. 

Mellow  Quartette   Hurd  cartoon   Apr.  4. 

Why   Hesitate?    (Burnt)  Comedy   April  11. 

In  the  Spider's  Grip  Novelty   April  11. 

Ship  Shape  (Bowes)  Comedy   Apr.  18. 

Iron  Mule  (St.  John)  Tuxedo  com  Apr.  18. 

Don't  Pinch  (Bobby  Vernon)  Comedy   Apr.  25. 

Dome  Doctor  (Larry  Semon)  Comedy   Apr.  25. 

Village  School   Hodge-Podge   Mav  2. 

Wide  Awake  (Lige  Conley)   Mermaid  comedy   May  2. 

King  Cotton   Hamilton  comedy   May  9. 

Dragon   Alley   Juvenile  comedy   May  9. 

Rock   Bottom   (Bowes)   Cameo  comedy   May  o' 

Tender  Feet  (Hiers)  Hiers  comedy   May  16. 

Fares   Please   (St.  John)  Mermaid  com  May  16! 

Only  a  Country  Lass  Novelty   May  16! 

Wild  Waves  Cameo  comedy   May  23. 

Balto's  Race  to  Nome  Special   May  23! 

Curses  (St.  John)  Comedy   May  30. 

Hello  Goodbye  (Conley)  .•.  Mermaid  comedy   May  !to! 

Two  Poor  Fish  Hurd  cartoon   May  30. 

Earth's  Other  Half  Hodge-Podge   Tune  6. 

Fun's    Fun    (Bowes)  Cameo  comedy   Tune  6. 

Clodhopper  (Larry  Semon)  Comedy    June  fi. 

Air  Tight  (Vernon)  Christie  comedy   Tune  13. 

Going  Great  .Mermaid  comedy   tune  13. 

Wake  Up  (Bowes)  Cameo  comedy   Tune  13. 

Bahy  Blues   Juvenile  comedy   June  20. 


1,000 
2,000 
1,000 
1,000 
2,008 
2,000 
1,000 
2,000 
1,000 
2,000 
i,000 
2,000 
LOW 
1,000 
2,000 

.  2,000 
2,000 

,  1.000 
1.000 
1.000 
2,000 
LOW 

.  1,000 
2,000 

.  LOW 

.  2,000 
1,000 
LOOS 
2,000 
LOW 
LOW 
LOW 
2,00» 
2.809 
20W 
LOW 
LM8 
2.0W 
2,000 
1,00s 
LOW 
1.600 
2.  W0 
1.808 
LOW 
2.0W 
2.000 
2.0W 
LOW 
2.000 
2.0W 
2.009 
LOW 

.  2.000 

,  2,000 
1,000 

1.  W0 
2.000 
2.0W 

2.  nm 

1.000 
2.000 

l.ooo 
2  non 
2.000 

?  ono 
l.ooo 

2.000 


MOVING   PICTURE  WORLD 


Oct.  11. 


(Continutd  from  frtctding  ft*) 

Kind  of  Picture  Review. 

Prop's  Dash  for  Cash  Hurd  cartoon   June  20. 

Call   a   Cop  Christie  comedy   June  M. 

Oh,  Bridget  (Walter  Hiers)  Hiers   comedy  June  27. 

Mexican  Melody   Hodge- Podge   June  27. 

FILM  BOOKING  OFFICES  OF  AMERICA 

American  Manners  (R.  Talmadge)   Thrill-com.-dr  Sep.  6. 

Desert  Sheik  (Hawley)   Sheik  picture   Sep.  20. 

Vanity's  Price  (A.  Q.  NiUaon)   Society  dram*   Sep.  20. 

Woman  Who  Sinned  (Busch)   Society  drama   "  ••• 

Thundering  Hoofs  (F.  Thomson)  ...  Western  Dec.  6. 

Stepping  Lively  (R.  Talmadge)   Comedy  drama 

Life's  Greatest  Game  (J.  Walker)   Baseball  epic 

Millionaire  Cowboy  (M.  B.  Flynn)   Western  

Broken  Laws  (Mrs.  W.  Reid)   Drama   Jan. 

Cheap  Kisses  (all-star)   Jazz-drama   Nov. 

Go- Getters  Series   Thrill  comedy   ....Oct. 

Dangerous  Flirt  (Evelyn  Brent)   Drama  Dec. 

Miss  in  the  Dark  (Vaughn)   .  Go-getters   Dec. 

On  The  Stroke  of  Three  (Harlan)   Drama  Dec. 

Trigger  Fingers  (Bob  Custer)   Tex.  Ranger   Dec. 

Going  of  Cumming   ■  Go-Getters   Dec. 

Laughing  at  Danger  (R.  Talmadge)   Thrill  drama   Dec 

Air  Hawk  (Al  Wilson)   Airplane  dr  Dec. 

Who's  Hooligan?  Go-getters   Dec 

Heebie  Jeebies  (Aubrey)    Comedy  Dec 

Silk  Stocking  Sal  (Brent)   Underworld  dr  Jan. 

West  of  Hot  Dog  (Stan  Laurel)   Comedy  Jan. 

No-Gun  Man  (Lefty   Flynn)  Outdoor  melo.   Jan. 

Flashing  Spurs  (Bob  Custer)  Outdoor  melo.   Jan. 

Youth  and  Adventure  (R.  Talmadge)  Outdoor  melo.   Jan. 

Sleeping  Cutie  Go- Getters   Jar^ 

Midnight  Molly  (Evelyn  Brent)   Crook  drama   £eb. 

Range  Terror  (Bob  Caster)  Western   Feb. 

Cloud  Rider  (Al  Wilson)  Airplane- thrill   Feb. 

limmie's   Millions    (R.   Talmadge)  Athletic-stunts   Feb. 

Parisian  Night*  ( Ha  rnmerstein-Tellegeu)..  Drama  Mar. 

Welcome  Granger  (Vaughn)  ,  Pacemaker*   Mar. 

Helping  Hand  (Aubrey)  Comedy   ....Mar. 

Bread  of  th*  Border  (Le<ty  Flynn)  Western   Mar. 

Love's  Bargain  (Marjorie  Daw)   Drama   Mar. 

Captain  Kldd   Bray  cartoon  Mar. 

Sear  Han  an  (Yakima  Canatt)  ..Western   Mar. 

Galloping  Vengeance  (Bob  Custer)  Tescas  Ranger  dr  Mar. 

He  Who  Gets  Rapped  (Vaughn)  Pacemaker*   Mar. 

Forbidden  Cargo  (Evelyn  Brent) 


O.  U.  West  (Lefty  Flynn). 


Melodrama   Apr. 

Western   April 

That  Devil  Quemado  (Thomson)  Thrill  wester*  Apr. 

Merton  of  the  Goofie*  Pacemaker*   Apr. 

Lilie*  of  the  Street*  (V.  L.  Corbin)  Hum.  Int.  melo.  Apr. 

White  Fang  (Strongheart-dog)   Drama   May 

Tearing  Through  (R.  Talmadge)   Stunt  melodr  May 

Great  Decide   Pacemakers   May 

Fast  Male   Pacemakers   May 

Texas  Bearcat  (Bob  Custer)  Western    drama  May 

Speed  Wild  (Flynn)  Melodrama   May 

Alias  Mary  Flynn  (Brent)  Regeneration   melo  May 

Drusilla  With  a  Million   (Mary  Carr)  Human   Interest   dr  June 

Fighting  Demon   (R.   Talmadge)  Thrill   drama  June 

Three  Bases  East  Pacemaker*   June 

White  Thunder  (Yakima  Canutt)  Western   June 

If  Marriage  Fails—?  (Logan-Brook)  Domestic  drama   June 

Navy  Blue  Days  (Stan  Laurel)  Comedy   June 

Bandit's  Baby  (Fred  Thomson)  Western  comedy  drama  June 

Family  Secret   :  


Fret 

1,000 
2,000 
2,000 
1,000 


5,200 
5,044 
•,124 
6.102 

5,033 
5,317 
7,010 
4,841 
.  6,413 
.  6,538 
2,000 
5,297 
2,000 
6,767 
4,775 
2.000 
5,442 
5,000 
2,000 
2,000 
5,367 
2,000 
4,522 
.  5,068 
.  5,525 
.  2,000 
.  6.000 
.  4,738 
.  5,070 
.  5,167 
.  6,278 
.  2,000 
.  2,000 
.  4,930 
.  6,000 
.  1.000 
.  6,020 
.  5,005 
.  2,000 
.  4,850 
.  5,000 
.  4,720 
.  2,000 
.  7,216 
.  5,800 
.  4,714 
.  2,000 
.  2,000 
.  4,770 
.  4,700 
.  5,550 
.  7,391 
.  5,470 
.  2,000 
.  4,550 
.  6,000 
.  2,000 
.  5,291 
5,848 


FIRST  NATIONAL 

Son  of  the  Sahara  (all-star)   Melodrama   May  24..  7,603 

Sea  Hawk  (all-star)  Romantic  drama   June  14. .11,527 

Marriage  Cheat  (all-star)   Drama   June  21..  6,622 

Those  Who  Dance  (Ince  prod.)  Drama  7,512 

White  Moth  (LaMarr)   Drama   June  21..  6,571 

Perfect  Flapper  (C.  Moor*)   Comedy   June  28..  7,030 

Self  Made  Failure  (B.  Alexander)   Comedy   June  28..  7,285 

For  Sale  (all-»tar)   Drama   July    5..  7.304 

Born  Rich  (C  Windsor)   Society  drama  Dec.  20..  7,389 

Single  Wive*  (C  Griffith)   ...Society  drama   An*--   °  -  7.326 

Girl  in  the  Limousine  (Semon)   Farce  comedy  Aug.  30..  5,260 

Flirting  With  Lore  (C.  Moore)   Comedy   Sep.    6. .  t.926 

Iu  Hollywood  With  Potash  and  Perlmutter 

(all-star)   Comedy  Sep.  20..  6,685 

Husbands  and  Lover*  (all-star)   Dom.  drama   Nor.    8..  7,822 

Madonna  of  the  Streets  (Nazimova)   Drama   Oct.   25..  7,674 

Tarnish  (all-star)   Comedy-drama    6,907 

Her  Night  of  Romance  (C.  Talmadge)   Comedy   Dee.    6..  7,211 

In  Every  Woman's  Life  (all-star)   Drama   Nov.  15..  6.298 

Sandra  (LaMarr)   ..Drama   Dec.    6..  7,905 

Classmates  (R.  Barthelmea*)   Drama   Nov.  29..  6,923 

Christine  of  the  Hungry  Heart  (Vidor)  ....Drama   Nov.    1..  7,678 

Silent  Watcher  (Glenn  Hunter)  Drama   Oat.   18..  7,530 

Love's  Wilderness  (Griffith)  Drama   Dec  20..  7,037 

So  Bis  (C.  Moore)   Drama   Jan.   17..  8,562 

H  I  Harry  Again  (Dori*  Kenyon)   Drama   Jan.   24..  7.401 

Idle  Tongues  (Marmont)   Comedy-drama   Dec  27..  5,447 

Sundown  (all- star)   Western  epic   Oct.   25..  8,641 

The  Only  Woman  (N,  Tadmadge)  .........Domestic  dr  Nov.    8..  6,770 

foes  from  Hollywood  (NUsson- Stone- Astor) Heart  interest   Dec.  13..  6,967 

Frivolous  Sal  (O'Brien- Base,  Alexander). .  Western  melo.   Tan.   17..  7,307 

A  TW*f  in  Paradise  (Dori*  Kenyon)  Melodrama   Jan.    24..  7,231 

A*  Man  Desire*  (Sills- Dana)  Melodrama   Jan.    31..  7,649 

■■■if—mat  (M»ry  Astor)   Drama   Feb.    7..  6,224 

TV*  Lady  (Norma  Talmadge)   Emotional  dr  Feb.  14.. 

Her  Husband's  Secret  (Moreno-Miller).. . . Sentiment-dr  Feb.  21..  6,150 

Qao  Vadi*  (Imll  Jennings)  Special   Feb.  28..  8,745 

Lose  Werld  (Coaan  Doyle  story)  Special   Feb.  28..  9.700 

(few  Toy*  (B*rtU»lmess)  Comedy-drama   Feb.  28..  7.811 

Playing  With  Souls  (JacqaaUa*  Log**). .. Drama   Mar.    7..  5  831 

Oat  Tear  to  Liv*  (Pringle)  Drama   j"  6064 

Learning  to  Lave  (C.  Talasadge)  Comedy -dr  Mar.    7  6099 

Heart  of  a  Saroa  (La  Marr)   Drama   Mar.  21..  6700 

Sally  (C  Moore-Leon  Brret)  Stag*  success   Mar.  M..  MM 

Declasse  (Coriitne  Griffith)   Society  dr   Apr.    4..  7.8** 

One  Way  Street  (Lyon-Nilsson)   ...Society  dr  Apr.    4..  5.600 

My   Son    (Nazimova)  Emotional  dr  Apr    18.    6  552 

T  Want  My  Man  (Sills-Kenvonl  Drama   Aor    18..  6.17« 

His  Supreme  Moment  (B.  Sweet)  Romantie  dr  Apr    25    6  563 

Chickie  (Mackaill)   Drama   May    9.'.  7  flOO 


Kind  of  Picture 

Soul  Fire  (Barthelmess)  Emotional  dr  

The   Talker    (Nilsson- Stone)  Human  Interest  dr 

Necessary    Evil    (Lyon-Dana)  Drama   

Just  a  Woman  (Windsor-Tearle)  Drama   

Desert   Flower  (C.  Moore)  Comedy  drama   

White  Monkey  (LaMarr)  Society  drama   

FOX  FILM  CORP. 

A  Man's  Mate  (Gilbert)   Drama   

Circus  Cowboy  (Jones)   Western  drama   

Trouble  Shooter  (Mix)   Western  drama   

Lone  Chance  (Gilbert)   Western  drama   

When  Wise  Ducks  Meet   Comedy   

Western  Luck  (Jones)  Comedy-drama   

Magic  Needle   "Etching"   

Romance  Ranch  (Gilbert)   Comedy-drama   

Heart  Buster  (Mix)  Comedy-drama   

Beaten  Gold   Educational   

Against  All  Odds  (Jones)   Comedy -drama   

Pain  as  You  Enter  (Moran)  Comedy   

That  French  Lady  (Mason)   Comedy-drama   

Man  Who  Came  Back  (special)   Drama   

It  Is  the  Law  (all  star)   Drama   

Dante's  Inferno  (special)  Drama   

Cyclone  Rider  (all-star)   Drama   

Last  of  the  Duanes  (Mix)   Drama   

Iron  Horse  (special)  Railway  drama   

The  Fool  (all-star)  Drama   

Oh,  You  Tony  (Mix  and  Tony)   Comedy-drama   

Winner  Take  All  (lone*)   ..Comedy-drama   

Hearts  of  Oak  (all-star)   Drama   

Great  Diamond  Mystery  (Mason)   Comedy-drama   

Warrens  of  Virginia  (all-star)   ..Drama   

Rambles  of  a  Raindrop   Instructive   

Daughters  of  the  Night  (all-star)  Modern  drama  

Painted  Lady  (Mackaill)  Modern  drama  

Jerusalem    Today   Instructive   

Last  Man  on  Earth  Novelty  special  

Gold    Heels  Race  track  dr  

Flames   of   Desire  Love  drama  

The  Dancers  Drama   

The  Folly  of  Vanity   Dramatic  fantasy  .. 

Teeth  (Mix-Tony  Duke)  Western  drama  .... 

Darwin  Was  Right  Monkey  novelty  coal 

In  Love  With  Love.....  Comedy  drama  

Hunting  Wild  Animals  in  Hollywood  Novelty   

Honor  Among  Men  (E.  Lowe)  Romance- drama  .... 

Unreal  News  4   Novelty   

Van  Bibber  Series   Polite  com  

Age  of  Oil  Educational   

Deep  Sea  Panic  (Parrott)   Comedy   

Nickle  Plated  West   Sunshine  comedy  . . 

The  Bull  Fight   Educational   

My  Husband's  Wives  (Mason- Washburn). .  Comedy-dr  

Paul  Jones,  Jr  Van  Bibber  com.  . 

Finger  Lakes   Instructive   

Brass  Bowl  (Edmund  Lowe)  Adventure  dr  

Stolen  Sweeties  (Monkey*)   Comedy   

Salt  of  the  Earth   Educational   

Gerald  Cranston's  Lady  Games  Kirk  wood).  Domestic  dr.   

Masked  Marvel  (Parrott)   Comedy   

The  Roughneck  (George  O'Brien)   Melodrama   

The  Burglar   Van  Bibber   , 

Man  Who  Played  Square  Gooes)  Western  drama 

Dead  wood  Coach  (Mix)  Western  drama  ... 

Troubles  of  a  Bride   Melodrama   

Dick  Turpin  (Mix)   cnglish    drama  ... 

Arizona  Romeo  (Jones)   Western  drama  .... 

Curlytop  (Mason)   Melodrama  

Stardust  Trail  (Mason)   Melodrama   

Scuttlers  (W.Farnum)   Western  drama 

Movie- Mad  Maid  (Babe  London)   Slapstick   

Roaring  Lions  at  Home   Sunshine  com  

Uncommon  Clay   Educational   

Up  On  the  Farm  (Lee  Moran)   Comedy   

The  Violin  Speaks   Educational   

Dangerous  Curves   Comedy   

Milk  Bottle  Bandits   Comedy   

Ports  of  Call  (E.  Lowe)   ...Regeneration  dr.  .. 

Sleep  Walker  (Sid  Smith)  :  Comedy   

Hell-Roaring  Range  Educational   

Corsica  the  Beautiful   Educational   

Nobody  Works  But  Father   Slapstick   

Trail  Rider  Gooes)  Western   

Man  Without  a  Country  (all-star)  Special   

Scarlet  Honeymoon  (Shirley  Mason)  Romantic  cons.  or.  . 

Mysterious  Stranger   Comedy   

Rider*  of  the  Purple  Sag*  (Mix)   Western   

House  of  Flicker*  Imperial  com  

Gold  and  the  Girl  Goaee)  Western   

Amateur  Detective  .......Van  Bibber   

Hunted  Woman  (Seen*  Owen- Earl  Schenck)  Curwood  dr.   

Butterfly  Man  (Sid  Smith)   Comedy   

From  Mar*  to  Munich   "aricties"   

Marriage  in  Transit  (C  Lowe)  Secret  service  dr.., 

Where  the  W»ter»  Divide  "Varieties"   

Rainbow  Trail  (Mix)   Zane  Gray  westn. 

She  Wolves  (Rubens-Mulhall)   Drama   

Neptune's  Stepdaughter   Comedy   

Wings  of  Youth  (Bellamy-Clayton)   Modern  life  dr  

Concerning   Cheese   Varieties   

Kiss   Barrier  (Lowe)  Romantic  drama  ... 

White  Paper  Varieties   

°apa's  Darling  Sunshine  comedy  . 

Scandal  Proof  (Shirley  Mason)  Drama   

Scientific    Husband  Sunshine  comedy 

Everyman's  Wife  (Hammerstein-Rawlin-    Domestic  drama  .. 

son)   Comedy   

Honeymoon  Limited  (Lee  Moran)  

METRO-GOLDWYN 

Rejected  Woman  (Rubens-Nagel)  Drama   , 

Heart    Bandit    (Dana)  Comedy-dr.   

Fool's   Awakening   (Ford)  Drama   

Man  Life  Passed  By  (Marmont)  Drama   

Thy  Name  Is  Woman  (LaMarr)  Dram*   

Uninvited   Guest    (Tolley)  Drama   

Happiness  (L  Taylor)  Comedy-dr  , 

Women  Who  Give  (all-star)  Sea  drama  

Boy  of  Flanders  (Oeogas)  Comedy-dr  

Shooting  of  Daa  McGrew  (all-star)  Drama   


July  4,  1925 


MOVING   PICTURE  WORLD 


<Cont\uu*d  from  prtcta\nt  fgt) 

Kind  of  Picture 


Itritw.  Feet 


Sherlock.   Jr.   (Keaton)  Comedy   Vw  17. 

Arab   (Novam- Terry)    *>-«ma   July  12. 

*reaa  (all-star)   Drama   Aug.  2. 

Tw  of  D'Urbervilles  (Sweet)  Drama   Aug.  9. 

little  Robinaou  Cruaoe  (Cbogan)  Comedy -dr  Aug.  16. 

Broken  Barrier*  (all-atar)  Drama   Aug.  16. 

True  Aa  Steel  (all-star)  Drama   Tun. 

Revelation    (Dana)   Drama   July 

Recoil  (Blythe  Hamilton)   Drama   Tuly 

Wine  of  Youth   (all   star)  Drama   July 

Along   Came   Ruth    (Dana)  Comedy -dr  Aug. 

Red    Lily    (Bennett  Novarro)  Drama   Aug. 

Sinners   in   Silk    (Menjou  Boardman)  Drama   Aug.  30 

Circe,    The    Enchantress    (Murray)  Drama   Sep.  13. 

His   Hour  (Pringle)  Drama   ...Sep. 

One  Night  in  Rome  (L.  Taylor)  Comedy-dr  Sep. 

Navigator    (Keaton)  Comedy   Sep. 

Bandolero  (all  star)  Drama   Oct. 

Great  Divide  (all  star)  Diama   Feb. 

The  Snob  (all   star)  Drama   Nov. 

He  Who  Get*  Slapped  (Chaney)  Drama   Nov.  15 

Rag    Man    (Coogan)  Comedy-dr  Mar.  14. 

Silent  Accuser  (Peter,  the  Great)  Dog  drama   Mot.  22. 

So  This  Is  Marriage  (all  star).  Comedy-dr  Jan.  3. 

Beauty    Prize    (Dana)  Comedy-dr  Oct.  11. 

Ben  Hur  (special  cast)   Drama   

Merry    Widow    (Murray)   Comedy-dr  

Married  Flirts  (all-star)   Drama   Oct.  25. 

Romola  (Lillian  Gish)   Famous  novel   Dec. 

Greed  (Von  Stroheim  prod.)  Special   Dec. 

Chu-Chin-Chow  (B.  Blythe)   Spectacle   Feb. 

Wife  of  the  Centaur   Drama   jan. 

Dixie  Handicap   (Windsor- Keenan)   Drama   Jan. 

Cheaper  to  Marry  (All  Star)   Drama   Feb. 

Excuse  Me  (Shearer-Nagel)   Farce-comedy   Feb. 

Monster  (Chaney-Olmsted)  Weird  com.-dr  Mar. 

Daddy's  Gone  a  Hunting  (Marmont)  Pathos  drama   Mar. 

Lady  of  the  Night  (Norma  Shearer)  Underworld  dr  ....Mar. 

Denial  (Claire  Windsor)   Drama   Mar. 

Seven  Chances  (Keaton)  Comedy   Mar. 

Confessions  of  a  Queen  (Terry-Stone)   Mythical  romance   Apr. 

Way  of  a  Girl  (Boardman)  Thrill-comedy   April  11. 

Man  and  Maid  (Lew  Cody)  Elinor  Glyn  prod  Apr.  18. 

Proud  Flesh  (Eleanor  Boardman)  Romantic  com  Apr.  25. 

Prairie  Wife  (Rawlinson-Devore)  Domestic    dr  May  16. 

Zander  the  Great  (Marion  Davies)   Human   Interest   May  16. 

Sporting   Venus   (Sweet)  Romantic   drama   May  23. 


28. 

5. 
12.. 
26. 

2., 
16. 


20. 
27. 
13. 

11. 
21. 
8. 


bJVJ 
6.726 
7.736 
6.126 
5717 
6.454 
8.752 
7,089 
6,805 
5,161 
6.975 
5.750 
6,882 
6,300 
5.883 
5  559 
6,904 
7,811 
6,513 
6.613 
5,908 
5,883 
6.300 
5,750 


6.765 
12,974 
10,067 
6,408 
6,586 
6,905 
5,921 
5,084 
6,435 
5,851 
5.441 
4.791 
.  5,113 
5,809 
5,000 
5,307 
5.77G 
6,487 
6,844 
5,958 


PARAMOUNT 

Side  Show  of  Life  (Torrence)  Down  dr  Aug.  2..  7,511 

Manhandled  (Swanson)  Comedy-dr  Aug.  9  .6,908 

Man  Who  Fights  Alone  (W.  Farnum)  Drama   Aug.  9..  6,337 

Monsieur  Beaucaure  (Valentino)  Spectacle  melo  Aug.  23..  9.932 

Empty  Hands  (Holt)  Forest  Melo  Aug.  30..  6.976 

Lily  of  the  Dust  (Negri)  Drama   Sep.  6..  6,811 

The  Female  (Compaon)  Society  dr  Sep.  13. .  6.167 

Merton  of  the  Moviea  (Hunter)  Travesty   Sep.  20..  7,655 

Sinners  in  Heaven  (Daniels- Dix)  Drama   Sep.  20..  6,621 

Open  All  Night  (all  star)  Demestic  dr  Sep.  20..  6,881 

Feet  of  Clay  (C  DeMille  prod.)  Drama   Oct.  4..  9.741 

Alaskan    (Meighan)  Drama   Sep.  27..  6,736 

Her  Love  Story  (Swanson)  Romance  dr.  Oct.  11..  6,736 

Story  Without  a  Name  (Ayree-Moreno)  Prize   title  Oct.  18..  5,912 

Dangerous   Money   (Daniels)  Comedy-dr  Oct.  25..  6,864 

Border  Legion  (Moreno)  ......  Drama   Nov.  1..  7,048 

Worldly  Good*  (Ayrea)  Drama   Nov.  IS—  6.055 

Fast  Set  (Compson- Menjou)  Domestic  dr  Nov.  29..  6,574 

Forbidden  Paradise  (Negri)  Drama   Nov.  29..  7,000 

Sainted  Devil  (Valentino)...  .......Drama  ..Dec.  6..  8,633 

City  That  Never  Sleeps  (Crure  prod.)....  Mother-love  melo  Oct  11  6097 

Manhattan  (Dix)   Romantic  com  Nov.  8..  6415 

Garden  of  Weeds  (Compson)   Drama   Nov.  15    6  230 

Wages  of  Virtue  (Swanson)   Drama   Dec.  6. .  7,093 

Tongues  of  Flame  (Meighan-Love)   Melodrama   Dec  27  6763 

North  of  36  (Torrence-Holt-Wilion)   Historic  romance   Dec!  13."  7,908 

Argentine  Love  (Daniels-Cortei)   Spanish  romance  Jan.  3.'.  5970 

Peter  Pan  (Betty  Bronson)   °a.rr.,e  cUaaie   jan.  3.10,  9,593 

Locked  Doors  (Compson)   Original  ttory   Jan.  24..  6.221 

Tomorrow'*  Love  (Ayre»)   Divorce  com-dr  jan,  24..  5,903 

East  of  Sue*  (Negri)   Drama   jan.  17..  s_g2i 

Mia*  Bluebeard  (Daniel*)   ....The  stage  success   Feb.  14..  6,453 

Golden  Bed  (LaRocque)   Drama  of  cla.it.   Jan.  31..  g  ^M 

Maa  Must  Live  (Dix)   Newspaper  romance   Feb.  7..  6,116 

Coming  Through  (Meighan)   New  type  Meighan  story..  Feb.  21..  6,522 

The  Devil's  Cargo  (Starke)   Drama  of  Old  California ..  Feb.  21..  7,980 

Top  of  the  World  (Nila*on-Kirkwood)  Africa  and  England   Feb.  28..  7,167 

The  Swan  (Menjou- Howard)     Stage  success  >  Mar.  14..  5.889 

Contraband  (Wilson-Noah  Beery)   Bootleg  drama   Apr.  4..  6,773 

Madame  Sans  Gene  (Swanson)   World  Famous  drama   May  2. .  9,994 

Thundering  Herd  (Holt- Wilson)  Buffalo  stampede  Mar.  7..  74*7 

Forty   Winks  (Dana- Roberts- Griffith)  Comedy   Feb.  14..  6^293 

Goose  Hang*  High  (Cmie  production)  Typical   Mar.  21..  6,186 

New  Live*  for  Old  (Compson)  Drama   Mar.  7..  6,796 

Salome  of  the  Tenement*  (Jetta  Goudal) ...  Drama   Mar.  7..  7,017 

Too  Many  Kisses  (Richard  Dix)  Comedy   Mar.  14..  5,750 

Dressmaker  From  Paris  (Leatrice  Joy). ..Drama   Mar.  28..  7,"*Q 

Air  Mail   (feature  east)  Melodrama  Mar.  2S..  eUsT- 

Grass   Drama   April  11..  6,000 

Sackcloth  and  Scarlet  (Alice  Terry)  Drama   April  11..  6,732 

Man  and  Women  (Dix)  Feature   April  11..  6.223 

Kits  in  the  Dark  (Menjou)  Romantic  com  Apr  18..  5,767 

Charmer   (Pola    Negri)  Romantic  dr  Apr.  18..  6,076 

Code  of  the  Welt  (Moore-Bennett)  Westn    Rom.    com  Apr.  25..  6,777 

Adventure  (Moore-Starke-Beery)   Jack  London  dr  May  2..  6.602 

Crowded  Hour  (Bebe  Daniels)   Drama   May  9..  6,558 

Night  Club  (Raymond  Griffith)  Farce-comedy   May  16..  5.721 

Shock  Punch   (Richard   Dix)  Comedy-drama   May  23..  6.151 

Welcome  Home  (Cruze  Prod.)  Domestic  com-dr  May  30..  5.909 

Old  Home  Week  (Meighan)  Comedy   .Tune  6..  6.780 

Any  Woman  (Star  cast)  Comedy  drama   June  13..  5,963 

Little  French  Girl  (Mary  Brian)  Drama   June  13..  5,628 

Are  Parents  People?  (Betty  Bronson)  Domestic  problems   June  20..  6,586 

Eve's  Secret  (Betty  Compson)  Romantic  drama   June  20..  6,205 

Beggar  on  Horseback  (all  star)  Imaginative   Tune  20  .  6,874 

Manicure  Girl  (Daniels)  Drama   June  27..  5,959 


Kind  of  Picture 


PATHE 


Review. 


89 

Fee. 


Into  the  Net   Mulhall-Murphy  serial  ....Aug. 

The  Puritans   "Chroniclea"  scries   Aug. 

Amelia  Comes  Back   Terry  cartoon   Aug. 

The  First  Hundred  Years   Sennett  comedy   Aug. 

A  Truthful  Liar   Will  Rogers   Aug. 

The  Battling  Orioles   Special   Aug. 

East  of  the  Water  Plug   Sennett  comedy   Aug. 

High_Society  _.  ^Our  Gang"   Aug. 


Aug. 
Aug. 
Aug. 
Sep. 
Sep. 
Sep. 
Sep. 


The  Prodigal  Pup   Terry  cartoon   

Hoofbeats   "Sportlight"   

House  Cleaning   Terry  cartoon   

Alexander  Hamilton   "Chronicles"  series  . 

Lizzies  of  the  Field   Sennett  comedy  

Barnyard  Olympics   Terry  cartoon   

South  of  the  North  Pole   "Spat  Family"   t 

One  Third  Off   «  Cobb-Rice  comedy   Sep. 

The  Happy  Years   "Sportlight"   Sep. 

Why  Men  Work   Charles  Chase  Sep. 

Message  From  the  Sea   Terry  cartoon   Sep. 

Luck  of  the  Foolish   Harry  Langdon   Sep. 

Outdoor  Pajamas   Charles  Chase  Sep. 

Three  Foolish  Weeks  Ben  Turpin   Sep. 

In  Good  Old  Summertime   Terry  cartoon   Sep. 

Danger  Lure   TTT^.  Sportlight   Oct. 

Dixie   Chroniclea   Oct. 

Goofy  Age  (Glenn  Tryon)   Comedy   «  Oct. 

10  Scars  Make  a  Man  (Allene  Ray)   Serial   Oct. 

Black  Magic   Terry  cartoon   Oct. 

Sporting  Rhythm   Sportlight   Oct. 

Riders  of  the  Purple  Cow   Sennett  com  Oct. 

Every  Man  for  Himself   Our  Gang   Oct. 

Hot  Water  (Harold  Lloyd)   Feature  com  Oct. 

Ca  Leave  of  Absence   Detective   Oct. 

Bungalow  Boobs  (Chase)   Comedy   Oct. 

Sky  Plumber  (Arthur  Stone)   Comedy   Oct. 

Galloping  Bungalows   #.  Sennett  com  Nov. 

Stunts   Sportlight   Nov. 

Hot  Stuff   Spat  family   Nov. 

Cat  and  the  Magnet   Terry  cartoon   Nov. 

Fast  Company   Our  Gang   Nov. 

She  Knew  Her  Man   Terry  cartoon   Nov. 

Gridiron  Glory   ...Sportlight   Nov. 

Love's  Sweet  Piffle  (R.  Gravea)   'Comedy   Nov. 

Are  Blond  Men  Bashful?  (Stone)   Comedy   Nov. 

Out  of  the  Storm   Detective   Nov. 

Good  Old  Circus  Days  Terry  cartoon   Nov. 

All  Wet  (Chase)   Comedy   Nov. 

Deaf,  Dumb  and  Daffy   Spat  Family   Nov. 

Cannon-Ball  Express   Sennett  com  Nov. 

Champions   ■  Sportlight   Nov. 

Lumber  Jacks   Terry  cartoon   -..Nov. 

White  Sheep  (Glenn  Tryon)   Special  dr  Dec. 

Feet  of  Mud  (Sennett  cast)   Comedy   Dec. 

Meet  the  Missus  (Tryon)   Comedy   Dec. 

Bucking  the  Bucket  Shop   Detective  series   Dec. 

She's  In  Again   Terry  cartoon   Dec. 

Mysterious  M»»tery   Our  Gang   Dec. 

Off  His  Trolley  (R.  Gravea)   Sennett  com  Dec. 

Noah's  Athletic  Club   Terry  cartoon   Dec. 

Just  a  Good  Guy  (Stone)   Comedy   Dec 

Royal  Rata  'disc)   Comedy   Dec 

Mysteries  of  rid  Chinatown   Terry  cartoon   Dec. 

Nature's    Rouge   Sportlight   Dec 

Rubber    Neck   Spat  Family  Dec. 

Bull  and  Sand   Sennett  comedy   Dec. 

Invaders   Sportlight   Dec. 

Down  on   the  Farm   Terry  cartoon  Dec. 

The  Sea  Squawk   Sennett  com.   Jan. 

On  the  Ice   Terry  cartoon   Jan. 

Galloping  Hoofs  (Allene  Ray)   Serial   Jan. 

Wage*  of  Tin  (Tryon)   Comedy   Jan. 

Rat's  Knuckles  (Chase)   Comedy   Jan. 

Rough  and  Tumbling   Sportlight   Jan. 

Our  Game  Pup   Terry  cartoon   Jan. 

The  Big  Town  (Our  Gang)   Comedy  Jan. 

Plumber  (Graves)   Comedy   Jan. 

Wild  Gooee  Chaser  (Turpin)  .Sennett  Com.  Jaa. 

Hello  Baby  (Chase)  Comedy   Jaa. 

Laugh  That  Off  Spat  Family   Jaa. 

Honeymoon  Hardships   Sennett  comedy   

Brain  and  Brawn   Sportlight  

Boobs  in  the  Woods  (Langdon)  Sennett  comedy   

Hold  That  Thought  Terry  cartoon  

Fighting  Fluid  (Chaa.  Chase)   Comedy   

Beloved  Bozo  (R.  Graves)   Sennett  comedy   

Circus  Fever  Our  Gang   

Biting  the  Dust   Terry  cartoon   

Transatlantic  Flight   Tarry  cartoon   

Change  the  Needle  (Arthur  Stone)  Comedy   Feb. 

Family  Entrance  (Chaa.  Chase)  Comedy   Feb. 

Bigger  and  Better  Jails  Terry  cartoon   Feb. 

Fisherman's  Luck  Terry  cartoon   Feb. 

A  Fox  Hunt  Spat  Family   Feb. 

Sporting   Armor  Sportlight   Feb. 

Idaho   (Vivian   Rich)  ...Serial   Feb. 

Water  Wagons  Sennett  com.   Feb. 

His  Marriage  Wow  (Langdon)  Comedy   Feb. 

Plain  and  Fancy  Girls  (Chas.  Chase)  Comedy   Feb. 

Clean-Up   Week  Terry   cartoon   Feb. 

Haunted  Honeymoon  (Glenn  Tryon)  Comedy   Feb. 

Raspberry  Romance  (Ben  Turpin)  Comedy   Feb. 

Neptune's  Nieces  Saortlight   Mar. 

Bashful  Jim  (Gravea)  Mack  Sennett  com  Mar. 

In  Dutch  Terry  cartoon   Mar. 

Dog  Days  Our  Gang   Mar. 

Persy  (Charles  Ray)  Typical  dr.   Mar. 

Should  Husbands  Be  Watched  Comedy   Mar 

Hard  Boiled  (Chase)   Comedy   Mar.' 

Jungle  Bike  Riders   Tarry  cartoon   Mar! 

Excuse  My  Glove   Spat  Family   Mar 

Giddap  (Billy  Bevan)   Comedy  Mar. 

Traps  and  Troubles  Sportlight   Mar. 

P<*  Man   Terry  cartoon   Mar. 

Zowiel   Stereoakopik   .Mar. 

At  the  Zoo  Terry  cartoon   Mar. 

Is  Marriage  the  Bunk?  (Chase)  Comedy   Mar. 


2.. 

9.. 3,000 
9..  1,000 
16..  2,000 
16..  2,008 
23..  5,900 
2.000 
2,000 
1.00C 
1,000 
1,008 
3,000 
2,000 
1,000 
2,000 
2,000 
1,000 
1.000 
1,000 
2,000 
13..  2,000 
13..  2,000 
1,000 
1,000 
3,001 
2.00S 


1.000 
1.000 
2.00) 
2.00S 
5,000 
2,00 
25..  1,000 
25..  2,039 

1..  2.0UU 
I..  1,000 
1..  2,000 
1..  1,000 
15..  2,000 
15..  1,000 
15..  1,000 
22..  2,000 
22..  2,000 
22..  2,000 
22..  1,000 
1,000 


29..  2,0J» 

29..  2.006 

29..  1,000 

29..  1,000 

6..  6,091 

6..  2,000 

6..  2,060 

»..  Auto 

6..  1,000 
13..  2.0)0 
13..  2.000 
13..  1,000 
20..  2,000 
20..  1,00* 
20..  1,000 
20..  1,000 
27..  2,000 
27..  2,000 
27..  1,000 
27..  1,000 

3..  2,000 

3..  1.000 

3.. 


3.. 
10. 


2,000 
1,000 
10..  1,009 
10..  1,090 
10..  2,000 
10..  2,000 

17..  vm 

17..  1.050 
24..  2,080 
2,000 
1,000 
31..  2,900 
31.,  1,000 
1.090 
7..  2,000 
7..  2,000 
7..  1,000 

  1.090 

14..  MB* 
14..  im 
14..  1.OT 
21..  1,000 
21..  2,000 
21..  1,000 
21  10  ep. 
21..  2.000 
28..  2,000 
28..  1,000 
28..  1.000 
28..  2,000 
28..  2,000 
7..  1.000 
7..  2,000 
7..  1,000 
7..  2.000 
14. .  6,000 
14..  1.000 
14..  2,000 
14..  1.000 


.  21. 


71..  1.OT 

21..  i.m 
21..  1.000 

21..  1.OT 
»..  1.000 
21..  1,000 


90 


MOVING   PICTURE  WORLD 


July  4,  1925 


Kind  of  Pictuic 


Kfvitw  Feet 


Plain    Clothes    (Ungdon)  Comedy   Mar. 

Sailor    Papa    (Tryon)  Comedy   War. 

Breaking  the  Ice  (Graves)   Comedy   Apr. 

Love  Bug   Our  Gang   Apr. 

Housing  Shortage   Terry  cartoon   Apr. 

Marriage   Circus   (Turpin)  Sennctt  com  April 

Bad   Boy   (Chase)  Comedy   Apn 

Are  Husbands  Human?   (Findlayson)  Comedy   April 

Sunken  Silver  (Ray-Miller)  Serial   Apr. 

Lion's  Whiskers  Sennett    com  Apr. 

Hold  My  Baby  (Glenn  Try  on)  Comedy   Apr. 

S-O-S   Terry  cartoon   Apr. 

Adventures  of  Adenoid  Terry  cartoon   Apr. 

Deep  Stuff  Terry  cartoon   Apr. 

Beauty   Spots  Sportlight   Apr. 

Remember  When  (Langdon)  Comedy   Apr. 

Shootin'  Injuns   Our  Gang  com  May 

Big  Red  Riding  Hood  (Chase)   Comedy   May 

Sporting  Judgment   Sportlight   May 

He  Who  Gets  Smacked   Sennett  comedy   May 

Permanent  Waves    Terry  cartoon   May 

Looking  For  Sally  (Chase)   Comedy   May 

Grief  in   Bagdad   Comedy   May 

Darkest   Africa   Terry  cartoon   May 

Wild   Papa   Spat  Family   May 

Skinners  in  Silk  Sennett  com  May 

Fast    Worker   Terry  cartoon   May 

Luna-cy    Stereoskopik   May 

Tell  it  to  a  Policeman  (Tryon)  Comedy   May 

Sure  Mike  (Martha  Sleeper)  Comedy   May 

Echoes  From  the  Alps  Terry  cartoon   May 

Good  Morning  Nurse  Sennett  comedy   May 

"Dude  Ranch"  Days  Sportlight   May 

Ask  Grandma  Our  Gang  comedy   May 

What  Price  Goofy?  (Chas.  Chase)  Comedy   June 

Horace   Greeley,  Jr.   (Langdon)  Burlesque   June 

The   Runt  Terry  cartoon   June 

Royal  Four  flush   Spat  Family   June 

Super-Hooper-Dyne  Lizzies   Sennett  comedy   June 

Riders  of  the  Kitchen  Range  Comedy   June 

End  of  the  World  Terry  cartoon   June 

Thundering   Landlords    (Tryon)  Comedy   June 

Twinkle-Twinkle   Sportlight   June 

Runaway  Balloon   Terry   cartoon   June 

Play  Ball  Allene  Ray-Miller)  Serial   June 

Official  Officers   Our  Gang  com  June 

In  the  Grease  (Jim  Findlayson)  Comedy   June 

Animal  Celebrities   Sportlight   June 

PRINCIPAL  PICTURES 

Listen  Lester  (all-star)   .  Comedy-cjrama   May 

Daring  Youth  (Daniels)   Comedy-drama   May 

Daughters  of  Pleasure  (Prerost)   Drama   „  May 

Masked  Dancer  (H.  Chadwick)   Mystery  drama   May 

Good  Bad  Boy  (Joe  Butterworth)   Comedy-drama   June 

Captain  January  (Baby  Peggy)   Sea  story   July 

Helen's  Babies  (Baby  Peggy)   Comedy -drama   

Mine  With  Iron  Door  (all-star)  Adventure  drama   Dec. 

Re- Creation  of  Brian  Kent   Drama  Mar. 

PRODUCERS  DISTRIBUTING  CORP. 

Not  One  to  Spare  (all  star)  Pathos  dr  Apr. 

Wandering  Husbands  (Lee-Kirkwood)  Drama   May 

on. 
un. 
un. 


.  2,000 
.  2,000 

,  2,000 
.  2,000 
1,000 
2,000 
2,000 
.  1,000 
.  lOep 
.  2,000 
.  2,000 
.  1,000 
,  1,000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 
1,000 
.  LOOT 
.  2,000 
.  1,000 
.  2,000 
.  1,000 
1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
1,000 
2,000 
1,000 
.  2.000 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.10  ep. 
.  2,000 
.  1,000 
.  1,000 


10..  6,242 
17..  5,975 
24..  6,000 
31..  4,987 
7..  5,198 
12..  6,194 

'27.'.  7.800 
14..  6,878 


Hold  Your  Breath  (Devore)  Thrill 

Miami  (Compson)  Drama 

Night  Hawk  (Carey)  Western 

Lightning  Rider  (Carey)  Western 

What  Shall  I  Do?  (MackaOT)  Drama 


Legend  of  Hollywood  (Marmoct) . . 


...Drama   J»n- 


Wise  Virgin  (Miller)  Drama  .. 

Welcome  Stranger  (Vidor)  Comedy-dr  Oct.  25. 

Ramshackle  House  (Compson)  Comedy-dr  

Barbara  Frietchie  (Vidor)  Civ.  War  dr  Oct.  11. 

Chalk  Marks  (M.  Snow)  Drama   

House  of  Youth  (Logan)  ..  Drama   

Roaring  Rails  (Carey)  Railway  dr  Oct  25. 

Another  Scandal  (Lois  Wilson.)   ...Sex  them*  . .  Not.  1. 

Another  Man's  Wife  (Lee-Kirkwood)  Drama   

Trouping  With  Ellen  (H.  Chad  wick)  Comedy-dr  

Reckless  Romance  Comedy  feature  Nov.  22. 

Siren  of  Seville  (Dean)  Drama   Nov.  29. 

Girl  on  the  Stairs  (Miller)  .  Comedy-dr  

Chorus  Lady  (Livingston)  Comedy-dr  Feb-  21. 

Cafe  in  Cairo  (Dean)  Drama   Mar  28. 

Flaming  Forties  (Carey)  Western   

The' Mirage  (Vidor)  Drama   .77.7.7.' 

Let  Women  Alone  (CMalley-Hawley)  Drama   

Soft  Shoe*  (Carey)  Western   .1.7!". 

Off  the  Highway  (Logan)   Drama 

Charier' s  Aunt  (Syd  Chaplin). 


5,000 
6.300 
5.900 
6,317 
5,115 
6.000 
6,000 
5,414 
,  5,951 
6,618 
.  6.2S7 
,  7,179 

6,669 
.  5,753 
.  7,000 
.  5,015 

6,452 
.  5.530 

6,724 
.  6,214 
.  6,020 
.  5,656 
.  5,770 


...  Farce- comedy 


Her  Market  Value  (Ayre»)  Drama 


Feb.   21..  7,243 


Girl  of  Gold  (Vidor). 

On  the  Threshold  (all-star)  

Beyond  the  Border  (Carey)  

Beauty  and  the  Bad  Man  (Star)  

Friendly  Enemies  'Weber  A  Fields).. 

Crimson  Runner  (Priscilla  Dean)  

Silent    Sanderson  (Carey). 


.Drama   

 Drama   

....Western   

....  Western  

.      «sned*  dr  

....  Stromberg  melo. 
Cattle— gold  fields 


.  Mav 

June 
Tune; 


Stop  Flirting  (all  star)  Light  comedy   June! 

B.  P.  SCHULBERG  PROD. 

Breath  of  Scandal  (Blythe)   Society  drama   

White  Man  (Joyce)   Jungle  romance   

Triflers  (Busch  Mayo)   Paris  soc.  dr  

Capital  Punishment  (Clara  Bow)   Prison  dr  

Beomersng  (Clara  Bow)   Comedy-dr  

Parasite  (Bellamy-Moore-Waahburn)  Drama  


6.288 

4.775 
4.841 
5,161 


Go  Stra;»*t  (Star  -ast)   Drama   

Faint  Perfume  (Seena  Owen)   Romantic  drama   June  27 

UNITED  ARTISTS 


America  (Griffith  prod.)   Historical  drama 


Wakine  U»  the  Tow*  (J  PiHrfnrd-Shrarer^nmedv  d>- 


Not. 

22. 

6.940 
6,370 

Dec. 

27. 

6,626 

Jan. 

24. 

5.950 

Mar. 

21. 

&714 

Jan. 

31. 

5.140 

Mar 

14. 

6.147 

May 

0. 

6.107 

.  Tune 

27. 

6.228 

May 

17. 

9,351 

Mar. 

8. 

11,442 

Dec. 

1.1. 

8.250 

Mar. 

29.. 12.000 

14. 

.  5.wn 

April 

11 

4JW 

27. 

.11.000 

Kind   of  Picture 


Feet 


UNIVERSAL 

Fight  and  Win  (Jack  Dempse-)  Fight  series  Tun. 

iron  Man  (Aiberfmi)  Serial   Jun. 

Young  Ideas  (La  PI  ante)  Comedy-dr  July 

Sawdust  TrafJ   (Gibson)  Western   July 

righting  Fury  (Hone)  Western   Aug. 

The  Gun  Packer  (Morrison)  Western   Aug. 

Big  Timber  (Desmond)  Forest  dr  Aug. 

King's  Command  (Lawrence)  Short  Western  Aug. 

Love  and  Glory  (all  star)  Drama   Aug. 

Hit  and  Run  (Gibson)  Baseball  dr  Aug. 

Wolves  of  the  North  (Duncan)  Serial   Aug. 

Wine  (C.  Bow)  Drama   Aug. 

Hysterical  History  (Z  Series)  Novelty   Aug. 

Sagebush  Vagabond  Western   ..Aug. 

Butterfly   (LaPlante)  Comedy-dr  Aug. 

The  Blow  Out  (Messinger)  Comedy   Aug. 

K— The  Unknown  (Valli-Marmont)   Drama   Sep. 

All's, Swell  on  the_Ocean  (Dempsey)  Fight  and  win  gen. 


21.. 
28.. 
13.. 
19. . 

1.. 

2.. 

9.. 

9.. 
16.. 
16.. 
16.. 


5.500 
'.491 
2.006 
4.6* 
2.00k 
7.084 
5.504 


::::::::  i£ 

. ...  Sep. 

 Sop. 

 a* 

 fen. 

7A7::;.g 

 Oct. 

.  Hysterical   Hist   Oct 

.  Cetsrary  earn  Owe. 


23.. 
31.. 
30.. 
30.. 
«.. 
«.. 
6.. 
«.. 
13.. 
13.. 
13. 
13.. 
13.. 
20.. 
3D.. 
37. . 
27. . 
27.. 
4.. 
4.. 
4.. 
11.. 
11.. 
11.. 


tight 

So  This  I*  Pari*  (Desnpaey)  Fight 

Scared  Stiff  Century 

Mind  the  Baby  (Pal)  Comdey 

College  Cowboy   Western 

Traffic  Jam*  (MeCoy)  Comedy 

Tempest  Cody  Gets  Her  Man  (Walcainp) ..  Western 

Thar*  the  Spirit  (Bomb)  Comedy 

Measure  of  a  Man  (Desmond)  Drama 

Fast  Worker  (Danny- LaPlante)  Drama 

Low  Bridge  (M*s*anjnr)  Comdey 

Game  Hunter  (9n***i)  Cpmder 

Between   Fare*  Weetern 

Rose  of  Pari*  (Philbin)  Drama 

Rip  Van  Winkle 
Trouble  Finer.... 

Western  Wallop  (Hossie)   Ex  eon  vis t  dr  Oct 

Hello,  Frisco  (Sumsoerville-Dnnn)   Comedy   Oct. 

Snappy  Eyes  (Wiley)   Comedy   Oct. 

Pocahontas  tc  John  Smith   Hysterical  hist.    Oct.  to.. 

What  an  Bye   Comedy   aw.    nj. . 

Ridin'  Kid  From  Powder  River  (Gibson) ...  Western   Oat,  36.. 

Riddle  Rider  (Desmond- Sedgwick)   Serial   Nor.  1.. 

Robinson  Crusoe   Hysterical  hist  Nor.  1.. 

Some  Tomboy  (Wiley)   Comedy   Nor.  1.. 

The  Tornado  (H.  Peter*)   Melodrama   Nor.  15.. 

Sweet  Dreams   Century  comedy   Nov.  15. . 

Antony  and  Cleopatra   Gysterical  History   Nor.  15. . 

Speed,  Boy*  (Trimbl*.  Bobble*)   ....Century  (kid)   Not.  21.. 

Oh,  Doctor  (R.  Denny)  .Cct-iedy   Mot.  2#.. 

Omar  Khayyam  (Hysterical  history)  Comedy   Hot.  29.. 

Double  Cross  (Sullivan)   Dram*   Not.  39. . 

Smouldering  Fires  (Frederick- LaPlante)  ..Drama   Dec.  13.. 

Hurricane  Kid  (Gibson)   Western   .  Jan.  3.. 

Secrets  of  the  Night  (Kirk-wood-Bellamy).  Drama   Bee  20.. 

Mad  Whirl  (May  MseAvoy)   Comedy-dr  Dec.  37. . 

Saddle  Hawk  (Gibson?   Western  dr  Mar.  7.. 

Fifth  Avenue  Model*  (Mary  Philbin)   Drama   Jan.  24.. 

ITs)  The  Udder  rValW   Drama   Jan.  31.. 

Let  'Er  Buck  (Gibson)  Western  Jan.  3.. 

Dangerous  Innocence  (UPlante  O'Brien) .  Drama   Mar.  31.. 

Man  in  Blue  (Rawlia  son -Bellamy)   Drama   .Feb.  31.. 

Taming  the  West  (Gibson)   Western   Pkb.  ».. 

Paul  Revere   Hysterical  histy  Dsn.  30.. 

Border  Maid  (Ed  Cobb)   Drama   Dec  30.. 

Family  Row  (Measinger)    Comedy   Dec  30.. 

Present  Arms  (Wiley)   Comedy   Dec  27.. 

Red   Are  (Sullivan)   Drama   Jan.  3.. 

Ponce  de  Leon   Hysterical  history   Ian.  3.. 

Prehi*»ori<-  Ms*   ».  Rest*  m*J  history   lam  3 

Siim  of  the  Cactus  (Hoxie)   Western   Jan.  10.. 

Ridin'  Pretty  (Desmond- Far reat)  Western   com. -dr.   Jan.  17.. 

Tanking  Down  (Wiley)   Comedy   ..Jam.  24.. 

Aggravatia'  Kid  (Meesinger)  Comedy   Jan.  31. 

Pistol  Point  Proposal  (Eddie  Polo)  Western  dr  Jan.  31. 

Whip  Hand  (Billy  Sullivan)  Western  dr  Jan.  31. 

Rembrandt   Hysterical  histy  Jam.  31. 

Last  Uugh  (Enul  Jannings)   Human  drama   Feb.  7. 

Fighting  Ranger  (Sedgwick-Daugherty). ..  Serial   Fab.  7. 

Roaring  Adventure    (Jack   Hoxie)  Western   Feb.  14., 

Sir  Walter  Raleigh  Hysterical   Histy  Feb.  14. 

Taming  the  East  (Messiager).  Comedy   Feb.  14., 

Tempest  Cody's  Man  Hunt  (Walcamp) . . .  Western  series   Feb.  21. 

Seeing  Red   (Billy  Sullivan)  Cowboy  drama   Feb.  21. 

Tost   Chord    (Bert   Roach)  Comedy   Feb.  21. 

Nnhody's  Sweetheart   (W*ada   WHey)  Century  comedy   Feb.  21. 

Itching  for  Revenge  (Eddie  Gordon)  Comedy   Mar.  7. 

Kicked  About  (Gordon)  Comedy   Mar.  7. 

Puzzled  by  Crossword*  (Gordon)  Comedy   Mar.  7. 

Olympic  Game*   Hyaterical  histy  Mar.  14. 

Dangerous  Peach  (Al  Alt)   Century  com.  .. 

Don't  Worry  (Wanda  Wiley)   Century  com,  .. 

Cownun Cher's  Comeback   ...Mustang  west*. 

*.torm  Kimg   Mustang  westa. 

Roth  Barrels   Mustang  westm. 

Girl  Problem   Sweet  16  com. 

Headwinds  (H.  Peters- Patay  R.  Miller) ...  Drama   

Fighting   Terror   (Sullivan)  Mustang  weatn. 

Powdered  Chickens  (Edna  Marian)  Century  com.  . 

Tenting  Out  (Neely  Edwards)  Comedy   Mar.  28 

Burning  Trad   (Win.  Desmond)  Western   April  n. 

Traded  Dice  (Ed.  Cobb)  Mustang  western  AprO  11. 

Papa's  Pet  (Roach-Fdwards-Howell)  Bulls-eye  com  April  11. 

Puttinr  On  Airs  (Edna  Marian)  Centurv  comedy   April  11. 

Smoked    Out  Bulls-eve  com  April  11. 

Getting  Trimmed    (WHey)  Century  com....  Apr.  18. 

Raisin  Cain   (Beth  Darlington)  Century  com  Apr. 

Valley  of  Rogue*  (Perrin)  Mustang    western  Apr. 

Black  Gold  Bricke  Bullseye  com  A  nr. 

Spook  Ranch  'Gibson)  Western   May 

<">nen    Trail    (Hoxie)  Blue  Streak   westn  May 

Tourist.  De  T.uxe   Century  comedy   May 

Here's   Your   Hat  Comedy   May 

Line  Runners   Western  reissue   Mav 

Ridin'  Thunder   (Hoxie)   Western   May  16. 

Raffles  (House  Peters)   .Drama   May  16. 

Oueen  of  Aces  (Wiley)  Century  comedy  May  16. 

Roaring   Waters  Mustang    western  May  16. 

Wild  West  Wallop  Mustang    western  May  16. 

The  Meddler  (Desmond)  Western  melo  May  23. 

Sleeping  Sickness  (Edward*)  Rulls-eye  comedy   May  23. 

Rolling  Stones  CChas.  Puffy)  "Fat  man"  com  May  23. 


6.220 
1.000 
2,008 
7.472 
2.000 

*>H* 

2.000 

2-W 

2.000 
2.000 
2.000 
2.000 
2.000 
1.000 
4.979 
S.SOfi 
2.000 
1.000 
2.000 
<Jt2 
1.000 
2.000 
4.611 

t3u 

t, vat 

t.£ 

1,000 

2, 

6,375 
2,000 
1,000 

1% 

.  1,0(0 
2,000 

.  7,356 
5.39* 
.  6.131 
.  6.B4 
.  4.419 
.  6.581 

.  %m 

.  5.5*9 

•  V9 

.  >y~~ 

.  5.3(4 

.  LI 

.  3.1 

.  2.000 

.  2,000 
2.000 

.  U 

■  U 

.  4.938 

.  4  812 

.  2.000 

.  2.000 

.  2.000 

.  3.000 

.  1.000 

.  6.509 


...Feb 
...Mar 
...Mar 
...Mar 
■ .  -  Mar. 

-  Mar.  14 
■  -Mar.  23 . 

•  Mar.  21. 

-  Mar.  21. 

•  --Mar.  31. 

■  Mar.  21. 
-•  Mar.  28. 
...Mar.  2%. 

■  Mar.  20. 


2.non 
2.000 
1.000 
2.000 
2.000 
2.000 
2.000 
1.000 
2.1 
3,000 
3,009 
3,009 
2.009 
1.009 
5.486 
3,000 
2.009 
1.000 
4.783 
3.000 
1,000 
2.000 
U 
2,000 
2.00" 

2fm 
l.om 

5.147 
4.800 

2. 

i.ono 

2.000 
.  4  354 
5,537 
2.000 
2. 000 
2.000 
4  894) 

i.ono 

1.000 


•c 

I"' 


ii 


July  4,  1925 


MOVING   PICTURE    W  ORLD 


91 


i<,onnnutd  from  frtctiimt  tW> 


-OVe 


Kind  of  Picture  Reviow. 

Sick   (Lake)  Sweet  16  comedy  May  23. 


The  Teaser  (LaPlante-O'Malley)  Comedy-drama   May  30, 

slick  Articles  (Karr-Engle)  Century  comedy  May  30,. 

!x)cked  Out  Sweet  16  comedy   May  30. 

Til  Show  You  the  Town  (Denny)  Comedy   June  6. 

Nobody    Wins  Sweet  16  Comedy  June  6. 

Showdown    (Art    Acord)  Mustang  western   June  6. 

Price  of  Pleasure  (Valli-Kerry)  Romantic  drama   June  13. 

Speak  Freely  (Kdna  Marian)  Century  comedy   June  13. 

Nearly  Rich  (Chas.  Puffy)  Fat  man  comedy  June  13. 

Kicked  About  (Eddie  Gordon)  Century  comedy   June  13. 

Siege  (Valli-O'Brien)  Drama   June  20. 

Gridiron  Gertie  (Wiley)  Century  comedy   June  20. 

Queen  of  the  Roundup  (Ed  Cobb)  Mustang  western   '.June  20. 

5utlaw  (Perrin- Lorraine)   Mustang  western   June  20. 

Dog  Biscuits   Sweet  16  comedy  June  20. 

Ice  Cold   Sweet  16  comedy  June  20, 

White  Outlaw  (Hoxie)  Western   June  27. 

Nicely  Rewarded  (Chas.  Puffy)  Comedy   June  27. 

Rough  Party    (Alt-Karr)  Century    comedy  June  27. 

Pronto  Kid  (Ed  Cobb)  Mustang    western,  June  27. 

Unwelcome  (Chas.  Puffy)  Comedy  June  27. 

VITAGRAPH 

ZoAv  of  the  Wilderness  (Bowers-Calhoun).  Modern  west  July  12. 

Jebold  This  Woman  (Rich)   Movie  romance   Aug.  2. 

,'aptain  Blood  (Star  Cast)   Sabatini  romance   Sep.  20. 

>an  Heart  or  Cruelties  of  Life   Modern  dr  Sep.  27. 

Ireater  Than  Marriage  (Tellegen-Daw)  (Theatre  dr  

leloved  Brute  (De  La  Motte)   Melodrama   Not.  22. 

Two  Shall  Be  Born  (Novak-flarlnn)   Drama  

'ampered  Youth  (Landis-Calhoun)   Drama   ■  Feb.  21. 

{edeeming  Sin  (Nazimova-Tellegen)   Apache  dr  Jan.  31. 

<"earbound  (Daw-Welch)   Melodrama   Keb.  14. 

.'ides  of  Passion  Drama   May  2. 

Uappy  Warrior   Special   

toad  That  Led  Home   .....Special   

Tnknown  Story   Special  

School  for  Wives  (Tearle-Holmquist)  Drama   April  11. 

Jaree.  Son  of  Kazan  (Stewart)  Northern   drama   May  30. 

Wildfire  (Ailcen  Pringle)  Racing  melo  June  20. 

iteele  of  the  Roval  Mounted   N.  W.  Drama  June  27. 


Feet 

2,000 
6,800 
2,000 
1.000 
,  7,400 
1,000 
2,000 
.  6,618 
.  2,000 
.  1,000 
.  2,000 
.  6,426 
.  2,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  4,850 
.  1,000 
.  2,000 
.  2.000 
.  1,000 


.  6,460 
.  6,425 
.10,680 
.  7,950 


WARNER  BROTHERS 


onductor  1492  (Hines)   Comedy-drama   Feb.  23. 

e«u  Brummel  (J.  Barrymore)   Romantic  drama   Apr.  12. 

roadway  After  Dark  (Menjou)   Comedy-drama   May  31 

abbitt  (all-star)   Character  drams  July  1. 

eing  Respectable  (all-star)   Society  drama   Aug.  16 

low  to  Educate  a  Wife  (star  cast)   Society  drama   

Iler  Marriage  Vow  (aU-star)   Society  drama   

ernered  (all-star)   5?ciety  drmm»   X U 

overs'  Lane  (all  star)   Character  drama   Nov.  29. 

eut&  Woman  (all-star)   Society  drama   

ind  Your  Man  (Rin-Tin-Tin)   Melodrama   Oct.  4 

his  Woman  (Rich)   Society  drama   Nov. 

over  e>f  Camilla  (all-star)   Romantic  drmma   Nov. 

'ark  Swan  (Prevost-Blue-Chadwick)  Drama   Dec. 

.farrow  Street  (D.  Devore-Matt  Moore). . Light  comedy   Jan. 

lighthouse  by  the  Sea  (Rin-Tin-Tin)   Melodrama   Jan. 

*et  Lady  (Irene  Rich)   Social  drama   Feb. 

Uroadway   Butterfly  (Devore-Landis)  Broadway  dr.   

la  Thin  lee  (Moore -Roberts)  Crook  drama   

tea  Without  a  Conscience  (Rich-Lewia)Drama   ""-,7 •' 

:leeompense  (Prevost-Blue)  Society  drama   May  2 

■  Turn  lee  (T.  Moore- Idith  Roberts) ....  Drama   Mar.  « 

ri«r«  of  Sighs  (Dorothy  MacKaill)   Pathos  dr  Apr.  4 

fy  Wife  and  I  (Rich)  Emotional  drama   May  30 

Ian  Without  A  Conscience  (Louis-Rich) ..  Drama  June  27. 


MISCELLANEOUS 
IVAN  ABRAMSON 

•ying  Wives  (C.  K.  Young)   Domestic  dr  

ARTCLASS  PICTURES  CORP. 


6,719 

'  6,640 

6.227 
5,700 
6,279 


.  6,182 

.  6.893 
.  6.550 
.  5,700 


7.080 

10,930 
7,019 
7,900 
6,040 
6,000 
7,100 
7,300 
5,100 
6.250 

.  7,300 
7,100 
7.180 
6,800 
6,700 
6^00 
6,700 
7,705 
7JP8 
M» 

.  7,488 
7,046 

.  6,694 

'  7,182 


Kind  of  Picture  Review  Feet 

Painted  Flapper  (all-star)  Comedy-drama   Oct.  25..  5,60n 

I  Am  the  Man  (L.  Barrymore)   Dom.  melo.   Nov.    I..  7,601 

Flattery  (Bowers)   ..Political  dr  Nov.    8..  6,001 

Tomboy  (Devore-Rawlinson)   Melodramatic  com  Jan.     3..  6.09- 

Midnight  Girl  (Lila  Lee)  Drama   Mar.  28..6.J0B 

Wizard  of  Oz  (Larry  Semon)  Slapstick  com  Apr.  25..  6,300 

CRAN FIELD  &  CLARKE 

Lily  of  the  Alley  (Chrissie  White)  Slum  drama   ~   6,289 

Strangling  Threads  (Alma  Taylor)  Society  drama   5,410 

A  Soul's  Awakening  (LeBreton)  ..Slum  drama   ..   5,597 

Speak  No  Evil  (Alma  Taylor)  Society  drama    5,500 

Comin'  Thru  The  Rye  (all-star)  Romantic  dr.   6,500 

DAVIS  DISTRIBUTING  CORP. 

Tales  oi  1,001  Nights  (French  Cast)  Arabian  Nights   Feb    14..  6,300 

Red  Love  (Lowell-Russell)  Indian  drama   May  23..  6,300 

J.  J.  FLEMING  PROD. 

Shackles  of  Fear  (Ferguson)   Melodrama   5,000 

Trail  of  Vengeance  (Ferguson)   N.  W.  Police    5,000 

Phantom  Shadows  (Ferguson)  Melodrama    5,000 

Scarlet  »-d  Gold  (Ferguson)   N.  W.  Police    5.000 

INDEPENDENT  PICTURES  CORP. 

Blood  and  Steel  (Desmond- Hoimes)   Society  dr   5,000 

Calibre  45  (F.  Farnum)   Western  dr   4,950 

Courage  (F.  Farnum)  Western  dr   5.020 

In  Spider's  Web  (Alice  Dean)   Melodrama   6,000 

Moonshine  (B    Cody)   Western    4,980 

Drug-Store  Cowboy  (F.  Farnum)   Western  com.-dr  Feb.    7..  4  356 

Riders  of  Mystery  (Bill  Cody)   Western   May   2..  5,000 

Range  Terror  (Bob  Custer)   Western   May    9..  5,000 

Gambling  Fool   (F.  Farnum)   Western   May   9...  5,000 

Fighting  Sheriff  (Bill  Cody)  Western   May  23..  5,000 

Border  Intrigue  (F.  Farnum)  Western   May  30..  5,000 


.May   2..  7,000 


lift-  Bang  Buddy  (B.  Roosevelt).  Thrd  dr  Sep. 

est  and  Fearless  (Buffalo  Bill,  jr.)  Thrtl   dr  Sep. 

Valloping  Wallace  (B.  Roosevelt)   Thrill  western   Oct. 

lard  Hittin'  Hamilton  (Buf.  Bui,  Jr.)  Thrill  western   Oct. 

iold  and  Grit  (B.  Roosevelt)   Thrill  dr  April 

hinging  Home  the  Bacon  (Buffalo  Bill) ..  Thrill  dr.   

ifter  Six  Days   Biblical  spec  

Veeaaa  Who  Believed  (Ann  Luther)   »•»  

teersiayer  (J    W.  Kerrigan)    ■•■  »  — 

H  the  Go  (Buffalo  Bill,  Jr.)   Western   Apr. 

tecklesi  Courage  (Buddy  Roosevelt)   Thrill  western   -May 

Juicker  'N  Lightning  (Buffalo  Bill,  Jr.) ...  Thrill  drama   June 

Pearin'  Loose  (Wally  Wales)  Stunt  western   June 


4.500 
4.500 
4,700 
.5.000 
4,650 
4,650 
10,000 
5,700 
5.000 
4,825 
4.853 
5,000 
5,000 


BANNER  PRODUCTIONS 


fhe  Truth  About  Wives   Sherman-Hampton   Aug. 

"he  Man  Without  a  Heart   Novak-Harlan   Aug. 

"hose  Who  Judge   All  star   Aug. 

Empty  Hearts   Bow- Bowers   

JaughUrs  Who  Pay   All  star  cast  

COLUMBIA 


,  5,600 
.  6,000 
.  5,700 
.  6,300 
May  30..  5,800 


iattling  Fool  (R.  Fairbanks)   Prize  fight  

?ool<sh  Virgin  (E.  Hammersteln)   Social  drama   1 

Price  She  Paid  (A.  Rubens)   Marriage  dr  

Fight  for  Honor  (Fairbanks-Novak)   Railroad  dr.   

ttidnight  Express  (Hammerstein)   Railroad  melo.   Uec. 

C  C.  BURR 

Jpeed  Spook  (J-  Hines)   Thrill  drama   Aug. 

Average  Woman  (Pauline  Garon)   Drama  *et>. 

>nd  Me  Your  Husband  (Kenyon)  Drama   

fouth  lor  Sale  (S.  Holmquist)   D.r*m».  TW 

l-he  E.nT  Pird  (Hines)   Comedy   Dec. 

^ackerjack  (Hines)  Typical  comedy   May 

CHADWICK  PICTURES  CORP. 


Plre  Patrol  (all-star)  Melo.  of  Sea 

Meddling  Women  (L.  Barrymore)   Dom  melo.  . 


May 

Oct. 


RAYART 


6,067 


Battling  Brewster  (Farnum)   15  ep.  ser  

Easy  Money  (All-Star)  Drama   

Butterfly  Comedies  (Gloria  Joy)   

Super  Speed  (Reed  Howes)   Automobile  com.-dr  Feb.    7..  5.227 

Geared  to  Go  (Howes)   Drama    5,117 

Right  Man  (Larkin)   Drama   4,571 

Winning  a  Woman  (Perrin- Hill)   Drama    4,665 

Getting  'Em  Right  (Larkin)   '....Drama    4,6*9 

Snob  Buster  (Howes)   Drama   

Quick  Change  (Larkin)   Drama   

Youths  Gamble  (Howes)   Drama   

Double  Filter  (Perrin)   Drama  

Fear  Fighter  :  '.TJ.  

Crack  O'  Dawn  ...  

Goat  Getter  


RED  SEAL  PICTURES  CORP. 


Animated  Hair  Cartoons  Marcus  cartoon  Jan. 

Cartoon  Factory   Cartoon  nor  Jan. 

Mother  Goose  Land  Cartoon   Jan. 

Storm  (Out  of  Inkwell)   s  Cartoon  Mar. 

Do  You  Remember   Socle  novelty   Mar. 

Animated  Hair  (Issues  R  and  UTJ)  Marcus  cartoon   Mar. 

Film  Facts  (Issue  D)  Magazine   Mar. 

Ko-Ko  the  Barber  (Out  of  Inkwell)  Cartoon  novelty   Mar. 

Day  With  the  Gypsies  Screen  Gem   April  11 

Animated  Hair  Cartoon  F  Novelty   April  11. 

Shakespeare    (Special)  Life  of  poet  Apr.  It 

Film  Facts  (Issue  E)  Magazine   Apr.  II 

Suwance   River  Song  Car-tune  Apr. 

Hair  Cartoons  (Subject  RR)  Marcus    cartoon  Apr. 

Hair  Cartoons  (Issue  O.  O.)   Marcus  cartoon   ofay 

Big  Chief  Ko-Ko  (Out  of  Inkwell)   Fleischer  cartoon   May 

River  Conway   Scenic   May 

Ko-Ko  Trains  'Em  (Out  of  Inkwell)   Fleischer  cartoon  May 

Hair  Cartoons  (Issue  K  K)  Marcus  cartoon   May 

Marvels-  -  of  Motion  ,  Novelty   May 

Daisy   Bell  Song  Cartoon  May 

Ko-Ko  Sees  Spooks  Fleischer  cartoon  June/  13 

Hair  cartoons  Marcus  cartoon   June  20 


.  300 

.  1,000 

:  1.000 

.  1,00* 

.  l.OOf 

.  300 

.  1,000 

.  1,000 

.  1.009 

.  300 

.  1.000 

.  1,000 

.  1.000 

.  MS 

.  500 

.  1.000 

.  1,000 

.  1.000 
.  300 

.  1,000 

.  1,000 
.  1,000 
.  300 


RUSSELL  PRODUCTIONS 

Passing  of  Wolf  MacLean  (All-Star)  .....Western  melo.   Nov.  29. 

Courageous  Coward  (Jack  Meehan)   Western   Dec.  6. 

WM.  STEINER  PROD. 

Virtue's  Revolt  (Thornton)   Stage  melodrama   ....Oct.  11. 

On  Probation  (Edith  Thornton)   Drama  Dec.  13. 

Across  the  Jead  Line   Western   „  

Always  Ridin'  to  Win   Western   

Hidden  Menace   Stunt  dr  

Branded  a  Thief   Western   

Verdict  of  the  Desert  Western   

Valley  of  Vanishing  Men   .Western   

Trouble  Buster  (Leo  Maloney)  Western   Fefc.  21. 


4^12 
4,05? 


i.175 

5.00C 
5,000 
5,000 
.5.000 
5,060 
4745 


4.975 

5.900 
5,957 
4.570 
5.967 


6,000 
.  6,400 
6,700 
6.500 
7.000 
6,700 


4,400 


SERING  D.  WILSON 

Wonder  Book  (Kellycolor)  Series   Apr.  25..  625 

Thundering  Waters  (Kellycolor)  Niagara   Falls  Apr.  25..  700 

In  a  Cottage  Garden  Kellycolor)  Floral  subject  Apr.  28..  709 

Flying  Elephant  (Kellycolor)  Novelty   Apr.  25..  650 

TIFFANY  PRODUCTIONS,  INC. 

Souls  for  Sables  Drama 

Sporting  Chance  Drama 

Lightning   Drama 

Morals  for  Men  Drama 

Marryine  Money  Blue  ribbon. 


..  6,500 
..  6,500 
..  6,500 
..  6,500 
5,800 


Dollar    Down....  Blue   ribbon   5,800 

Age  of  Indiscretion  Blue   ribbon   5,800 

Novelty  Series  

Cinemelodrama  Series  


TRUART 


Verdict  (feature-player  cast). 


Mystery  Melo.   June  27..  6,150 


PP-OJ  ECTION 

EDITED  BY  F.  H.  RICHARDSON 


Competency 

There  are  still  those  who  imagine  there  is 
no  need  for  expert  competency  in  the  thea- 
tre projection  room.  A  rapidly  decreasing 
number  of  theatre  managers  still  honestly  be- 
lieve that  a  twelve  year  old  boy  can,  with  a 
few  hours  training,  "run  the  machine"  just  as 
well  as  any  one  else — which  is  measurably 
true  if  the  item  of  depreciation  be  ignored, 
merely  serves  to  emphasize  the  foolishness  of 
"operating"  or  "running"  a  machine  is  all 
there  is  to  projection,  and  the  utter  lack  of 
vision  (I  almost  said  utter  lack  of  sense)  of 
those  men  engaged  in  projection  who  still 
persist  in  the  "I'm  a  machine  operator"  line 
of  talk. 

However,  be  all  that  as  it  may,  a  queer 
thing  has  recently  been  brought  to  my  at- 
tention, which  goes  to  prove  that  even  com- 
petency in  the  handling  of  machinery  is  im- 
portant, and  the  projection  demands  com- 
petency in  that  respect. 


Observe  this  theatre.  Looks  like  a  pretty 
large,  rather  high  grade  house  does  it  not? 
and  it  is  all  of  that.  Observe  the  little  nar- 
row, contracted  "coop"  stuck  up  in  the  bal- 
cony. We  must  not  criticize  its  location, 
though,  for  while  I  think  it  has  a  too-heavy 
projection  angle,  still  had  this  theatre  been 
in  New  York  City  it  probably  would  have 
been  placed  just  under  the  highest  portion  of 
the  ceiling,  on  the  theory  that  the  higher 
the  better,  and  picture  distortion  be  damned. 

But  here  is  the  joke  of  it  all.  This  fine 
large  theatre,  seating,  I  would  imagine,  at 
least  two  or  three  thousand,  is  in  South 
America,  and  its  Power  Six  B  projectors  are 
hand  driven,  because  exhibitors  feel  motors 
to  be  unsafe  in  charge  of  the  men  available 
for  projection.  So  after  all,  punk  as  may  be 
the  skill  and  knowledge  of  SOME  of  our 
United  States  and  Canadian  projectionists,  I 
guess  even  our  worst  is  better  than  the  best 
available  to  these  South  American  theatres, 
though  mind  you  I  am  not  either  saying  or 
insinuating  that  all  the  men  of  that  great 
half  of  America  are  in  that  class.  Better  pro- 
jection pays,  and  to  get  better  projection, 
sometimes  it  is  necessary  to  get  a  better  pro- 
jectionist. 


Study  This 

Recently  while  in  Schenectady  I  called 
upon  Mr.  W.  D.  A.  Ryan,  head  of  the  Gen- 


Bluebook  School 


Question  No.  316 — Often  in  calcula- 
tions we  have  to  "square  the  diameter." 
How  is  it  done?  Give  examples.  What 
is  a  kilowatt  hour? 

Question  No.  317 — As  applied  to  mo- 
tors or  generators,  what  is  meant  by 
the  term  "efficiency"?  How  is  it  ex- 
pressed ? 

Question  No.  318 — Suppose  you  had 
a  motor-generator  set  and  wished  to 
know  the  exact  per  cent  of  efficiency 
at  which  it  was  operating.  How  would 
you  proceed  to  find  out? 

Note:  We  shall  now  consider  electric 
generators  or  dynamos.  Some  of  the 
questions  asked  have  been  asked  be- 
fore, but  I  believe  it  well  to  handle 
his  subject  as  a  whole. 

Question  No.  319 — Upon  what  law  is 
he  action  of  an  electric  dynamo  based? 

Question  No.  320 — Explain  the  action 
>f  an  elementary  dynamo  armature. 


eral  Electric  Company  Illuminating  Labora- 
tories, to  discuss  with  him  certain  things  in 
connection  with  the  high  intensity  arc.  I 
found  Mr.  Ryan  to  be  not  only  a  most  able 
illuminating  engineer,  but  an  affable  gentle- 
man as  well.  I  enjoyed  the  hour  I  spent  with 
him  immensely. 

Mr.  Ryan  explained  some  things  in  con- 
nection with  the  high  intensity  to  me  and 
gave  nie  an  article  which  I  shall  print  as  a 


High    intensity   arc   at   72   amperes,  61 
volts,   18  MM.   length.      Negative  axis 
at  14  30. 


whole,  save  for  that  portion  which  is  merely 
descriptive  of  the  methods  employed  at  the 
Illuminating  Laboratory  for  measuring  the 
light  intensity  of  the  arc. 

I  would  strongly  recommend  to  you  that 
you  take  this  home  and  STUDY  IT.  It  con- 
tains some  matter  concerning  the  importance 
of  working  high  intensity  arc  carbons  to 
CAPACITY,  but  not  over-capacity,  which 
will,  I  imagine,  surprise  some  of  you.  Here 
is  the  article : 


Some  Feature*  of  the  HIKh  Iiita-nnity  Motion 
Picture  Arc 

FRANK  A.  BBNFOHD 
l'h>  Kl<-i»(,  Illluniinntiiiit  BaajlmeeitafJ  l.altora  • 
tory  General  Electric  Company 

There  has  appeared  on  the  market  within 
the  last  few  years  a  new  type  of  projection 
arc  that  holds  great  promise  for  the  future. 
It  is  a  distinct  step  in  advance  of  the  com- 
mon carbon  arc,  and  as  It  is  still  being- 
studied  there  is  every  reason  for  looking-  for 
further  advance.  This  is  the  "high  intensity 
or  gaseous  arc,  first  brought  out  for  military 
purposes  by  Mr.  Heinrich  Beck  some  ten 
years  ago.  As  not  everyone  is  acquainted 
with  this  extremely  interesting  arc,  a  few 
words  describing  its  characteristics  may  not 
be  out  of  place. 

The  positive  electrode  of  the  high  Inten- 
sity arc  is  smaller  than  that  of  a  plain  car- 
bon arc  of  the  some  current,  but  the  core  is 
larger  and  is  heavily  impregnated  with  salts 
that  vaporize  at  a  high  temperature.  The 
current  passes  through  this  core  as  it 
flows  into  the  crater  and  heats  it  to  a  still 
higher  temperature.  Pure  carbon  can  be 
raised  to  a  temperature  of  about  3800°  A. 
u/ider  ordinary  conditions  and  no  amount  of 
increased  current  will  raise  the  temperature 
above  this  point.  The  core  gas  of  the  high 
intensity  arc  is  not  hampered  by  any  such 
fixed  limit,  and  there  is  evidence  that  the 
gas  reaches  a  temperature  of  at  least  5500° 
A.,  or  about  that  of  the  sun.  Photometric 
measurements  have  shown  the  center  of  the 
gas  crater  to  be  over  five  times  as  bright 
as  carbon  at  its  best  brilliancy.  The  total 
amount  of  light  is  not  five  times,  however, 
because  the  crater  is  smaller  and  the  pro- 
jection efficiency  is  between  two  and  three 
times  that  of  the  plain  carbon  arc. 

There  have  been  gaseous  arcs  on  the  market 
for  a  number  of  years  but  the  Beck  arc  is 
the  first  one  in  which  the  gases  are  suf- 
ficiently stable  to  be  used  for  projection  pur- 
poses. By  making  the  positive  core  half  the 
diameter  of  the  shell,  baking  the  shell  as 
hard  as  possible,  and  having  a  number  of 
other  features  such  as  diameter  of  negative 
and  angle  between  axes  of  electrodes  all  ad- 
justed properly,  a  deep  crater  will  be  caused 
to  form  in  the  end  of  the  positive  electrode. 
This  crater  is  almost  a  hemisphere  in  form, 
being  slightly  more  than  half  the  diameter 
in  depth,  and  the  walls  are  very'  thin.  The 
carbon  is  rotated  slowly  so  that  all  sides  burn 
equally  and  the  crater  is  kept  symmetrical 
with  the  axis  of  the  electrode.  The  gas  from 
the  core  fills  this  crater  and  the  current  pass- 
ing through  the  gas  causes  it  to  reach  such 
a  high  brilliancy  that  the  carbon  wall  seems 
dark  by  comparison.  The  gas,  being  con- 
fined by  the  crater  walls,  is  much  more  stable 
than  if  it  were  out  in  the  open  and  the  use 
of  luminous  gas  for  motion  picture  projec- 
tion thus  becomes  possible. 

The  temperature  of  the  arc  is  variable 
and  by  raising  or  lowering  the  current  tho 
brilliancy  of  the  gas  can  be  changed.  At 
the  same  time  the  crater  diameter  and 
depth  will  be  altered  and  the  stability  of  the 


July  4,  1925 


MOVING    PICTURE  WORLD 


93 


gas  will  become  less  as  the  current  is  raised. 
The  upper  limit  of  current  may  be  determined 
by  the  gas  stability  or  by  the  rate  of  car- 
bon consumption.  As  a  rule  the  rated  cur- 
rent of  a  given  electrode  should  not  be  ex- 
ceeded on  account  of  the  flicker  set  up  by 
the  gas  that  is  then  given  off  in  greater 
volume  than  can  properly  be  contained  with- 
in the  crater.  It  is  true  that  at  higher 
currents  the  volume  of  crater  increases  but 
not  at  the  same  rate  as  the  evolution  of  gas 
and  as  a  result  the  gas  boils  over  the  sides 
In  place  of  escaping  out  of  the  top  of  the 
crater  in  a  steady  stream. 

One  of  the  most  interesting  features  of 
this  arc  is  the  manner  in  which  the  various 
electromagnetic  forces  may  be  used  to  con- 
trol the  convection  currents  set  up  by  the 
hot  gases.  The  negative  electrode  is  some- 
what smaller  than  used  with  the  ordinary 
arc,  and  the  ionized  carbon  vapor  leaves  the 
tip  of  the  electrode  with  considerable 
velocity.  The  gas  evolved  from  the  positive 
core  has  but  little  velocity  so  that  it  has 
small  tendency  to  flow  outward  and  if  the 
stream  of  negative  gas  is  directed  properly 
It  will  oppose  the  escape  of  the  core  gas  and 
keep  the  crater  filled  with  the  luminous  gas 
that  is  the  real  source  of  the  light.  We  are 
dealing  here  with  gases  that  are,  at  any 
given  instant,  of  extremely  small  mass,  and 
the  electromagnetic  and  convection  forces 
are  relatively  large.  It  is  thus  apparent  that 
the  core  gas  particularly  may  be  driven  about 
almost  at  will  by  using  the  forces  available 
in  the  arc. 

The  angle  at  which  the  negative  electrode 
Is  placed  with  respect  to  the  positive  elec- 
trode is  determined  by  the  service  for  which 
the  arc  Is  Intended.  For  military  search- 
lights the  negative  axis  is  depressed  14°  30' 
below  the  positive  axis  which  coincided  with 
that  of  the  searchlight.  This  has  been  found 
by  trial  to  be  the  angle  that  gives  the  best 
results  in  efficiency  and  steadiness.  For 
studio  lamps  the  negative  is  placed  30°  below 
the  axis  in  order  to  secure  unobstructed  radi- 
ation, while  for  projection  lamps  the  angle 
must  be  Increased  to  60°  to  keep  the  con- 
densers free  from  shadows. 

It  is  rather  a  fortunate  circumstance  that 
the  arcs  of  50  and  75  amperes  are  not  so 
sensitive  to  the  angle  of  the  negative  as 
those  of  higher  currents.  As  the  current 
increases,  the  electromagnetic  force  due  to 
the  relation  of  the  arc  stream  to  the  sur- 
rounding magnetic  field  grows  at  a  rapid 
rate  and  while  arcs  up  to  450  amperes  have 
been  operated  and  tested,  still  there  are 
many  unsolved  problems  at  these  currents. 

With  a  given  angle  of  negative  the  height 
of  negative,  or  point  where  the  negative  axis 
pierces  the  plane  of  the  crater,  must  be 
carefully  selected.  A  change  of  1  mm. 
(0.04")  is  of  importance  in  the  arcs  of  120 
and  150  amperes,  while  the  50  and  75  ampere 
arcs  should  be  within  2  mm.  of  the  specified 
height.  If  the  negative  is  improperly  set 
so  that  the  stream  of  carbon  gas  from  the 
negative  does  not  strike  the  crater  opening 


in  the  right  direction  the  luminous  core  gas 
will  be  agitated  instead  of  stabilized,  or  per- 
haps driven  rapidly  out  of  the  crater.  It  is 
possible  by  giving  the  negative  electrode  a 
side  tilt  of  several  millimeters  to  increase 
the  diameter  and  depth  of  the  crater  to 
some  extent  though  the  unsymmetrical  di- 
rection of  the  negative  gas  causes  it  to  drive 
the  luminous  core  gas  out  of  one  side  of  the 
crater  and  the  efficiency  of  the  arc  is  low- 
ered. 

These  various  features  of  the  gaseous  arc 
have  been  gone  into  in  some  detail  in  order 
to  bring  out  more  clearly  the  fact  that  the 
high  intensity  arc  is  radically  different  from 
the  plain  carbon  arc  and  in  service  and 
testing  the  arc  must  be  treated  differently. 
For  example,  it  is  common  practice  to  have 
control  handles  on  both  carbons  of  the  plain 
arc  so  that  they  can  be  moved  around  and 
thus  keep  the  crater  properly  formed.  The 
high  intensity  electrodes  on  the  other  hand 
are  held  in  a  fixed  position  that  must  not  be 
varied.  The  crater  of  the  plain  carbon  must 
be  oversize  so  that  the  operator  will  not  have 
to  adjust  too  often  for  the  movement  of  the 
crater.  The  high  intensity  crater  being  fixed 
in  diameter  needs  but  little  extra  size  in  order 
to  cover  the  screen  because  it  is  held  in  posi- 
tion and  once  adjusted  does  not  readily  get 
out  of  alignment. 

Subject  of  Study 

The  high  intensity  arc  has  been  the  sub- 
ject of  a  vast  amount  of  study  and  experi- 
.  mentation.  One  of  the  latest  and  most  inter- 
esting experiments  was  an  exploration  of  the 
current-light  characteristic.  It  was  par- 
ticularly desired  to  find  how  a  120  ampere 
electrode  operated  at  say  90  amperes  com- 
pared with  an  electrode  designed  for  90 
amperes.  Many  of  the  picture  houses  have 
supply  and  converter  equipment  that  is 
limited  in  capacity  and  they  are  thus  not 
free  to  operate  under  the  best  conditions.  It 
is  often  the  case  that  90  or  100  amperes  is 
the  limit  of  current  and  the  lamp  in  this 
case  is  run  far  below  rating.  The  attached 
curve  shows  what  happens  under  these  con- 
ditions. 

Details  of  Tests 

In  making  these  tests  the  lamp  was 
equipped  with  standard  condensers  and  the 
light  was  projected  as  previously  described. 
The  120  ampere  electrodes  were  operated  at 
120,  110,  100  and  90  amperes.  Taking  the 
light  received  on  the  screen  at  the  highest 
current  as  100%  the  other  currents  gave  81%, 
62%  and  41%.  We  may,  therefore,  say  that 
when  near  normal  rating  the  light  falls  off 
2.3  times  as  fast  as  the  current.  Thus,  if  the 
current  is  lowered  by  10  per  cent,  the  light 
falls  off  23  per  cent.  If  the  current  is  dropped 
to  90  amperes,  a  decrease  of  25  per  cent,  the 
light  will  decrease  59  per  cent.  If,  on  the 
other  hand,  an  electrode  designed  for  90 
amperes  were  used,  the  loss  of  light  would 
be  only  30  per  cent.  We  may  make  the  com- 


parison in  another  way.  A  75  ampere 
standard  electrode  at  75  amperes  will  give 
as  much  light  on  the  screen  as  a  120  ampere 
electrode  at  97  amperes.  There  are  many 
factors  to  be  considered  in  an  actual  installa- 
tion that  have  not  been  mentioned  here,  but 
the  figures  given  above  show  that  in  choos- 
ing the  lamp  or  the  current  the  high  intensity 
arc  must  be  considered  as  a  new  and  differ- 
ent light  to  which  the  older  rules  of  arc  prac- 
tice do  not  apply. 


Wrong  Voltage 

From  E.  D.  Quezada,  of  Quezada  Brothers, 
Cine  Hildago,  El  Tigre,  Sonora,  Mexico, 
comes  the  following: 

I  want  to  ask  a  question  which  I  don't 
know  if  you  will  be  kind  enough  to  answer, 
but  here  it  goes  just  the  same. 

We  have  a  Ft.  Wayne  A.  C.  to  D.  C.  motor 
generator  set,  and  are  unable  to  make  it 
work  here.  The  motor  is  an  induction  type 
number  799,491,  Type  K  T—  4— 3— 1,800;  Form 
C,  Cycles  60,  Phase  3,  H.  P.  3,  Speed  1,800  no 
load,   Full  load,  not  indocated. 

The  generator  is  Number  501,119,  I.  S.,  7452 
Frame  3,  Type  E.  F,  Form  2,  K.  W.  1.9,' Amp' 
25,  Speed  1,800,  Volts  no  load,  90-110-  Fuli 
load  55. 

You  will  note  that  the  motor  is  a  3  phase 
220  volt  machine.  We  have  only  110  volt 
supply  here.  It  delivers  1,800  R.  P.  M.  in  the 
generator,  which  is  the  proper  speed  marked 
on  it. 

Have  tried  it  with  a  rheostat,  a  compens- 
arc  and  finally  with  electric  bulbs  put  up  on 
a  bracket,  but  it  only  shows  a  very  small 
spark  at  the  carbons.  Tell  us:  Is  it  the  low 
voltage  at  the  induction  motor,  or  is  it  the 
resistance  which  is  the  trouble.  It  registers 
from  13  to  18  amperes  at  the  ammeter  when 
the  carbons  are  together,  but  no  light  at  all. 
Please  give  us  an  explanation  of  this  mat- 
ter, as  we  just  cannot  solve  the  problem. 

Simple 

The  thing  is  simple,  provided  your  110 
volt  current  is  3-phase,  which  important  point 
you  have  neglected  to  state.  If  you  had  a 
steam  engine  rated  to  deliver  maximum  capa- 
city at  say  80  pounds  steam  pressure,  you 
would  not  expect  to  get  much  at  40  pounds, 
would  you?  Well,  that  is  precisely  what  you 
have— an  induction  motor  designed  to  op- 
erate at  maximum  capacity,  which  you  are 
trying  to  operate  on  exactly  half  that  pres- 
sure— voltage. 

BUT  your  current  may  be  single  or  two- 
phase,  which  would  still  further  lower  the 
power  of  the  motor,  since  it  is  a  3-phase 
motor.  It  will  run  up  to  full  speed  at  no 
load.  Certainly!  Why  not.  It  is  not  pulling 
anything  then,  except  the  internal  friction 
of  the  machine  itself,  plus  the  slight  amount 
of  power  necessary  to  magnetize  it.  The 
instant  you  bring  the  carbons  into  contact, 
however,  you  give  it  full  load.  The  steam 
engine  might  pull  itself  and  the  shafting  at 
full  speed  with  only  40  pounds  steam  pres- 
sure, but  the  instant  you  put  it  down  to  real 
work  it  would  slow  down.  It  won't  pull  it 
because  there  is  not  sufficient  pressure.  Well, 
there  is  not  sufficient  electrical  pressure  (vol- 
tage) in  your  case.  True  it  might  pull  the 
load  of  a  few  incandescent  lamps,  though  I 
would  not  myself  expect  it  to  do  even  that. 

I  shall  send  your  letter  to  the  Ft.  Wayne 
General  Electric  Works,  Ft.  Wayne,  Indiana, 
suggesting  that  they  correspond  with  you, 
provided  there  is  any  way  in  which  your  out- 
fit can  be  exchanged  or  changed  to  be  used 
on  220— which  latter  I  very  much  doubt. 

As  an  afterthought,  always  provided  the 
supply  be  3-phase,  it  would  be  possible  to 
secure  a  special  transformer  increasing  the 


94 


MOVING   PICTURE  WORLD 


July  4,  1925 


voltage  from  110  to  220,  and  thus  supply  your 
motor  with  the  pressure  requisite  to  its  opera- 
tion, but  that  would  involve  the  cast  of  the 
transformer  and  a  loss  of  efficiency  in  oper- 
ation of  about  ten  per  cent.  It  would  there- 
fore be  better  to  get  a  suitable  motor  gen- 
erator and  have  done  with  it,  disposing  of 
the  present  machine  in  any  way  you  can 
and  for  what  you  can  get  for  it. 

I  do  not  know  much  about  your  conditions, 
but  if  that  seems  the  best  thing  to  do  I 
would,  were  I  in  your  place,  investigate  the 
reflector  arc  lamp  and  replace  your  present 
lamps  with  that  type,  I  think  you  will  find 
it  possible  to  put  in  the  entire  equipment 
new,  including  the  necessary  current  rectify- 
ing machine,  for  but  little  more  than  a  new, 
big  motor  generator  would  cost  you. 

As  to  not  answering  your  question.  What 
put  that  idea  into  your  head.  This  depart- 
ment is  for  the  purpose  of  doing  any  reason- 
able thing  it  can  do  to  help  its  readers.  You 
are  entirely  at  liberty  to  ask  as  many  ques- 
tions as  you  may  wish,  and  they  will  be 
answered,  if  we  are  able  to  answer  them. 


From  Vancouver 

Maivin  H.  Thoreau,  Projectionist  Strand 
Theatre,  Vancouver,  B.  C,  says : 

Dear  Brother  Richardson:  Enclosed  find  an 
attempt  at  answering  a  set  of  your  ques- 
tions. We,  (Brother  Clark  and  myself),  hope 
to  continue  our  answers  throughout  the  sum- 
mer, but  Clark  has  his  new  Essex  coach  and 
I  have  my  Lincoln  four,  and  believe  me  it's 
quite  some  temptation  to  go  out  where  the 
balmy  Pacific  (Balmy  your  eye!  T'he  darned 
thing  nearly  stood  me  on  my  head  and  turned 
me  wrong  side  out  once. — Ed.)  rolls,  instead 
of  remaining  home  and  studying  projection 
problems. 

As  to  the  change-over  cue  sheets,  why  not 
suggest  that  each  projectionist,  when  screen- 
ing a  new  print,  make  a  cue  sheet  and  put  it 
on  the  reel  band? 

Oh  yes,  I  realize  that  some  will  not  do  it; 
also  that  some  bands  will  be  torn  off  and  re- 
placed, but  I  nevertheless  believe  the  plan 
would  work  at  least  fairly  well. 

We  have  the  lens  charts,  also  the  Blue- 
book,  etc.,  but  would  like  the  opinion  of 
yourself  and  Griffith  as  to  the  proper  optical 
system,  or  rather  condenser  combinations  for 
our  conditions.  Due  to  the  peculiarity  of 
the  high  intensity  crater  I  am  sending  you 
samples  of  them  under  separate  cover. 

Details 

The  projection  lenses  are  seven  inch  E.  F. 
three-combination  Kenolite.  Their  working 
distance  are  1.5  inches.  Effective  diameter 
1  9/16  inches.  Carbons  National  11  mm. 
White  Flame  High  Intensity.  Amperage  80  to 
85. 

Inside  diameter  of  mount  of  converging 
lens  4  11/16  inches.  Free  diameter  of  par- 
abolio  3  7/8  inches.  Minimum  distance  con- 
verging lens  to  aperture.  Maximum  distance 
converging  lens  to  aperture  20  inches.  Mini- 
mum possible  crater  distance  (crater  to  face 
of  collector  lens)  three  inches.  1  might  add 
that  we  have  used  this  latter  crater  distance 
without  serious  condenser  breakage. 

We  would  like  the  correct  combination  and 
Y  distances  for  both  the  five  inch  diameter 
(4  11/16  inch  free  diameter)  and  the  Cine- 
phor  Parabolic  converging  lens. 

As  To  Hockey 

The  remarks  of  Dobson  razzing  Gray  about 
Boston's  poor  professional  hockey  team  gave 
me  a  good  laugh.  Last  time  Dobson's  "St. 
Pats"  were  out  here,  my  favorite  team,  the 
Victoria  Congars,  trimmed  them  7  to  2. 
1'his  year  the  team  which  defeated  Toronto 
for  the  eastern  championship  came  out  here 
and    lost    the    world's    championship    to  the 


Victoria  outfit  New  York  is  to  have  a  team. 
Take  my  advice,  Brother  Richardson,  and 
go  see  a  game.  You'll  fall  for  it. 

Hockey  Is  Out! 

Out  upon  you !  This  particular  editor  has 
trouble  enough,  without  adding  hockey  games 
to  it.  Providing  Nancy  Hanks  with  gas,  mak- 
ing her  stay  right  side  up  and  behaving  her- 
self supplies  the  strenuousness,  and  what- 
ever may  be  lacking  believe  you  me  this  de- 
partment is  amply  and  abundantly  able  to 
supply  it. 

As  to  the  reel  band  idea — well,  I  dunno. 
I'd  rather  pass  that  along  to  the  men  them- 
selves for  comment.  Maybe  it  is  practical,  ex- 
cept that  if  some  of  the  handwritten  letters 
I  receive  may  be  taken  as  examples,  I  would 
suggest  that  the  reel  band  cue  sheet  be 
printed.  No,  I'm  NOT  referring  to  your  letter 
so  keep  your  shirt  on.  However  it  seems 
to  me  the  idea  is  at  least  well  worthy  of 
consideration. 

As  to  the  gas  buggies  and  the  Bluebook 
School — well,  I've  had  a  hankering  to  dig 
into  radio — to  build  my  own,  but  I've  resisted 
the  temptation  consistently,  because  once  I 
divide  my  attention,  that's  that  and  I'm  slip- 
ping. One  must  enjoy  oneself,  and  the  gas 
buggy  is  pre-eminently  the  means  by  which 
good,  clean  healthful  enjoyment  may  be  had, 
BUT  there  is  ample  room  in  those  same 
chariots  for  a  Bluebook,  paper  and  pencil, 
and  there  is  no  really  good  reason  why  they 
may  not  be  taken  along  and  an  hour  or  two 
out  of  each  day  of  joy  be  devoted  to  BUSI- 
NESS— for  the  Bluebook  School  is  just  that 
to  the  projectionist. 

Duty  First 

I,  too,  would  like  to  just  go  away  and  for- 
get it  ALL  and  enjoy  some  days  without 
this  department  and  my  mail  to  trouble  me. 
And  I  COULD  do  it  too,  I  guess,  but  DUTY 
COMES  FIRST,  hence  I  stick  with  the  job, 
from  which  I  have  not  been  entirely  free  for 
ten  consecutive  hours  in  FIFTEEN  YEARS, 
except  when  I  was  unconscious  two  or  three 
times  in  the  hospital. 

As  to  your  lens  combination,  I  have  not 
yet  received  the  carbon  stubs  and  until  I 
know  the  diameter  of  the  crater  I  can't  tell 
you  what  you  need,  but  I  can  tell  you  a  lot 
of  other  things. 

The  thorough  understanding  of  the  high 
intensity  arc  action  is  absolutely  essential 
to  best  results.  The  crater  of  the  well 
formed  H.  I.  arc  must  be  deep,  and  will  have 
thin  walls.  If  all  is  as  it  should  be  the 
depth  will  be  approximately  half  the  diameter 
of  the  crater. 

One  Thing  Essential 

One  thing  is  absolutely  essential  to  ef- 
ficient operation,  viz:  the  electrode  (carbons) 
must  be  worked  to  maximum  capacity,  but 
not  in  any  degree  overloaded.  If  you  are 
using  (I  am  at  the  summer  home,  and  by 
some  chance  have  neglected  to  bring  my 
high  intensity  carbon  capacity  chart)  120 
ampere  carbons  and  only  80  to  85  amperes, 
vou  are  NOT  GETTING  EVEN  SO  MUCH 
AS  FIFTY  PER  CENT.  OF  THE  SCREEN 
ILLUMINATING  YOU  OUGHT  TO  GET. 
On  the  other  hand  if  you  are  using  carbons 
rated  for  75  amperes,  the  chances  are  that 
the  overload  causes  the  gas  in  the  crater, 
which  is  an  intergal  and  essential  part  of 


the  light  source,  to  be  unstable,  and  the 
crater  to  form  wrongly. 

As  soon  as  I  get  those  stubs  I  will  ad- 
vise you  as  to  just  what  condenser  com- 
bination you  need,  but  on  the  face  of  it  I 
am  inclined  to  think  you  would  have  a  bet- 
ter condition,  using  a  high  intensity  light 
source,  which  is  small,  with  a  two-combina 
tion  projection  lens.  I  shall  ask  the  opinion 
of  Griffith  on  that  point.  Perhaps  I  am  in 
error. 

It  ought  not  to  be  any  harder  to  work  ou. 
your  answers  to  the  B.  B.  School  question 
with  your  back  propped  against  a  rock,  the 
sand  under  your  anatomy  and  the  ocean 
billows  romping  around  forninst  your  eyes 
than  it  would  be  cooped  up  in  a  room  some- 
where. 


Reflector  Type  Lamp 

Many  have  asked  me  to  print  the  names 
and  addresses  of  makers  of  the  new  re- 
flector type  lamps.  This  I  cannot  do.  I  want 
to  help  you  all  I  can,  but  giving  manu- 
facturers' addresses  is  a  legitimate  function 
of  the  advertising  department  of  this  paper. 
If  there  were  no  advertising  we  would  have 
to  charge  you  probably  fifteen  or  twenty 
dollars  a  year  for  Moving  Picture  World,  and 
if  I  gave  you  the  manufacturers'  addresses, 
etc.,  they  would  probably  then  see  no  real 
reason  for  advertising. 

So  far  as  I  can  remember,  there  are  now 
on  the  market  the  McAuley,  the  American, 
the  Morelite,  the  Preddy  and  the  Perfex  re- 
flector type  arc  lamps.  Doubtless  there  are 
more,  but  I  can't  recall  their  names  at  the 
moment. 

The  lamp  perfected  by  Griffin  and  Bowen 
is  not  yet  ready  for  the  market,  I  believe. 

The  new  McAuley  lamp  uses  a  condenser 
seven  or  eight  inches  in  diameter,  with  a 
reflector  of  the  same  diameter.  The  reflector 
sends  forward  to  the  condenser  (a  single  bi- 
convex lens  which  is  very  thin)  a  parallel 
beam  of  light,  which  is  then,  by  the  con- 
denser, focused  to  the  spot.  The  thin  lens 
has  very  slight  spherical  aberration,  par- 
ticularly when  receiving  a  parallel  light  beam 
so  that  there  is  but  slight  divergence  of  the 
beam  beyond  the  aperture.  This  feature 
puzzled  me  a  bit  until  I  caused  the  beam 
from  the  condenser  to  be  projected  out  into 
the  open  air  and  smoke  blowed  into  it, 
which  showed  but  little  spread  of  light  due 
to  aberration.  It  gives  a  beautiful,  clear, 
evenly  illuminated  field. 

The  lamps  of  this  type  which  use  no  con- 
denser project  a  very  white,  brilliant  light. 
On  the  face  of  it  they  have  an  advantage 
of  close  to  ten  per  cent,  by  reason  of  sur- 
face losses  inherent  in  the  use  of  a  condenser, 
but  on  the  other  hand  by  the  McAuley  plan 
a  seven  or  eight  inch  (I  forget  which)  re- 
flector may  be  and  is  used,  so  I  don't  really 
yet  know  just  how  matters  balance  up. 

As  I  have  said,  there  is  no  doubt  but  that 
these  lamps,  when  handled  rightly,  can  and 
will  fully  equal  anything  the  ordinary  75  or 
80  ampere  arc  can  do,  with  a  saving  oi  the 
electrical  energy  reprfcsented  by  at  least 
fifty  amperes  of  current. 

Also  there  is  far  less  heat  and  carbon 
fumes  to  contend  with,  and  considerably  less 
liability  of  crater  fault  developing  which  will 
affect  results  on  the  screen.  I  can  recom- 
mend the  reflector  type  arc  to  you  as  a 
most  efficient,  economical  way  of  securing 
high  screen  illumination,  but  as  to  supplying 
the  addresses  of  their  makers— well,  let  them 
as  others  do  and  advertise  their  wares. 


TYPHOON  POOLING  QY5TEM 

TYPHOON  FAN  CO.  ##    345W.39~ST.        •»*    NEW  YORK 


July  4,  1925  M  0  V  I  N  G    P I  C  T  U  R  E    W  O  R  L  D  95 


Cheap  Diamonds 

W.  C.  Budge,  Garden  City,  Long  Island, 
sends  some  samples  of  the  results  of  the 
jack-knife  artists'  skill  and  says : 

Some  time  ago  an  article  appeared  In  the 
department,  accompanied  by  a  film  clipping 
sent  In  by  Hal  Hodes,  of  the  Educational 
Pictures  exchange.  It  showed  a  diamond 
shaped  hole  cut  in  the  film,  extending  through 
two  full  frames.  A  week  later  I  sent  you 
one  apparently  from  the  jack-knife  of  the 
same  "artist,"  extending  through  three 
frames. 

Immediately  after  these  articles  appeared 
these  "artistic"  marks  ceased  to  appear.  It 
was  evident  that  the  machine  operator  who 
produced  them  reads  Moving  Picture  World. 

Lately,  however,  I  find  the  same  marks  ap- 
pearing again,  only  very  much  smaller.  I  see 
that  the  Albany  exchanges  are  now  after 
the  punch  artists.  Possibly  by  and  by  even 
the  New  York  exchanges  will  wake  up. 

The  diamonds  sent  in  consist  of  a  row  of 
three  diamond  shaped  holes  cut  with  a  knife, 
not  in  the  center  of  the  film,  but  to  one  side. 
Each  hole  is  about  .25  of  an  inch  in  length. 
In  three  samples  four  round  holes  are 
punched  on  the  opposite  side  of  the  film, 
each  about  1/8"  in  diameter. 

Should  be  a  Truck  Driver 

This  of  course  is  done  by  some  machine 
attendant  who  should  have  remained  driv- 
ing a  truck  or  carrying  brick.  Probably  he 
might  have  been  a  good  hod  juggler  or 
truck  driver,  though  as  to  the  latter  he  would 
be  what  we  call  a  "road  hog,"  because  he 
very  evidently  is  one  of  those  left  handed 
geniuses  who  care  not  one  single  tinker's 
dam  for  the  rights  of  any  one  else.  That 
some  one  must  use  the  films  after  he  has 
finished  butchering  them  up  means  just 
exactly  nothing  at  all  to  him.  He  is  either 
too  lacking  in  knowledge  to  make  a  cue 
sheet,  or  is  just  plain  too  infernally  lazy  to 
do  it,  preferring  to  outrage  the  films  by 
chopping  holes  in  them. 

Whipping  Post  For  Him 

Personally  I  think  the  whipping  post  ought 
to  be  revived  for  such  critters,  or  perhaps 
the  old  fashioned  ducking  stool  would  help 
some.  And  exchange  managers  who  are  so 
shiftless  that  they  permit  the  punch  artist  and 
jacknife  wielder  to  get  away  with  it — well, 
I'll  leave  it  to  you  to  suggest  what  it  is  best 
to  do  with  them. 

Friend  Budge  also  sends  a  sample  of  film, 
and  makes  remarks  concerning  sprocket  hole 
shapes  as  follows : 

The  piece  of  film  was  cut  from  a  Pathe 
subject  which  ran  much  more  quietly  than 
usual.  Tou  will  note  that  it  has  different 
shape  sprocket  holes  than  those  usually  seen. 


lit  n 


Most  Pathe  film  is  DuPont  make,  with  sharp 
corner  sprocket  holes.  The  DuPont  film  I 
find  very  hard  to  splice  well.  One  must 
work  fast  with  it,  using  a  very  small  amount 
of  cement.  I  fear  I  cannot  make  any  report 
which  would  have  value  as  to  sprocket  holes, 
as  no  two  reels  having  the  same  type  sprocket 
holes  seem  to  run  the  same.  However  I  will 
keep  my  eyes  and  ears  open. 

That  is  helpful.  Some  time  ago  I  asked 
projectionists  to  report  their  findings  with 
regard  to  the  amount  of  noise  made  by  films 


of  different  type  sprocket  holes.  This  is  an 
important  matter,  since  through  such  reports 
we  may  gain  real  information  concerning 
what  seems  to  be  the  best  type  of  hole  from 
the  standpoint  of  strain  on  the  holes  in  pro- 
jection. 

Up  to  this  time,  of  the  thousands  who  read 
this  department  weekly,  just  ONE  MAN, 
Brother  Budge,  has  taken  the  trouble  to 
even  try  to  tell  us  anything  about  it. 

Too  much  trouble  ?  Well,  when  you  arrive 
at  the  Pearly  Gates  and  St.  Peter  asks  why 
you  were  not  good  down  on  earth,  probably 
the  only  answer  you'll  have  is  that  "it  was 
too  much  trouble."  How  about  it,  Old  Kids? 


From  Latvia 

John  Dored,  Cinematographer,  Riga, 
Latvia,  who  represents  the  Pathe  News  in 
that  section  of  the  world  and  belongs  to 
the  American  Society  of  Cinematographers, 


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Los  Angeles,  writes  of  things  which  I  think 
cannot  but  interest  our  readers.  He  says : 

Dear  Mr.  Richardson:  I  am  one  of  the 
happy  owners  of  a  copy  of  your  most  valu- 
able Bluebook  of  Projection,  and  really  I  do 
not  find  words  to  express  my  high  apprecia- 
tion of  this  splendid  work.  I  am  just  now 
entering-  upon  the  Exhibitors'  field,  and  feel 
that  without  the  Bluebook  the  technical  end 
of  things  in  my  theatre  would  be  at  least 
seventy  five  per  cent,  less  efficient. 

I  am  building  a  summer  theatre  having 
500  seats  at  the  Riga  seaside,  using  rear  pro- 
jection, and  it  is  just  here  the  Bluebook  Is 
rendering  me  most  valuable  service,  in  that  I 
am  enabled  to  know  the  right  distance  to  lo- 
cate the  projection  room  from  the  screen  In 
order  to  get  good  results.  I  will  have  the 
lens  sixty  feet  from  the  screen.  Also  It  has 
enabled  me  to  choose  the  right  sort  of  screen 
— coarse  ground  glass,  size  10  x  13  feet,  with 
a  distance  of  eighteen  feet  from  screen  to 
front  row  of  seats.  Tliis  and  other  important 
data  was  all  supplied  me  by  the  Bluebook. 

The  theatre  has  blgr  windows  on  both  sides, 
and  the  screen  is  set  back  thirteen  feet  in  a 
gradually  widening  tunnel,  in  order  to  elimi- 
nate the  direct  rays  of  daylight.  The  eve- 
ning performances  will  be  run  with  a  lighted 
auditorium,  using  an  indirect  lighting  sys- 
tem. 

First  of  Its  Kind 

This  theatre  will  be  the  first  of  its  kind 
in  the  Baltic  States,  therefore  it  will  be 
quite  a  novelty. 

I  would  very  highly  appreciate  your  an- 
swers to  the  following  In  the  projection  de- 
partment of  the  Moving  Picture  World. 

(A)  Distance  rear  seats  to  screen  being 
92  feet,  is  not  the  screen  size  I  have  stated 
too  small? 

(B)  I  would  like  your  opinion  of  the  small 
sample  inclosed  for  a  translucent  screen.  Is 
the  yellow  of  it  too  objectionable?  I  was 
offered  such  a  screen,  but  chose  ground 
glass. 

(C)  Would  appreciate  addresses  of  good  U. 
S.  of  A.  screen  manufacturers,  both  trans- 
lucent and  ordinary. 

I  think  a  description  of  a  little  theatre 
way  over  in  Europe  will  interest  you  all.  Also 
it  makes  one  feel  a  bit  spiffy  to  know  that 
he  has  really  helped  in  the  construction  and 
equipment  of  theatres  way  over  there,  and 
thus  helped  folks  almost  on  the  other  side 
of  the  world  to  have  better  shows. 

Replies 

Replying  to  the  questions,  no  I  don't  think 
the  screen  is  too  small.  I  would  try  out  an 
even  longer  focal  length  lens,  reducing  the 
picture  to  ten  feet  wide,  covering  the  sur- 
plus screen  with  a  black  cloth  border.  My 
reasons  for  this  are :  You  expect  to  have  lots 
of  light  in  the  auditorium.  You  therefore  want 
and  need  plenty  of  picture  brilliancy. 

Assuming  your  projection   to   be  level, 


SrtitrvPflRriut-t 
hhv  P-nft-RR&E  / 


This  was  sent  in  as  a  series  parallel  con- 
nection for  batteries.  Is  it  or  is  it  ain't? 
Each  one  making  a  correct  answer  will  be 
awarded  a  celluloid  cooling  plate  for  his 
projector. 


96 


MOVING    PICTURE  WORLD 


July  4,  1925 


there  would  be  126.75  square  feet  to  illumi- 
nate with  the  available  light  if  you  have  a 
thirteen  foot  picture.  If  you  have  a  ten 
footer,  then  there  would  be  only  75  square 
feet  to  illuminate,  hence  you  will  readily  see 
that  your  screen  brilliancy  would  be  very- 
much  greater  with  the  ten  footer  than  with 
the  thirteen  footer,  volume  of  light  remain- 
ing the  same  and  LENS  SYSTEMS  USED 
WHICH  WOULD  WASTE  NONE  WHEN' 
USING  THE  LONG  FOCAL  LENGTH 
LENS.  Try  it  out  anyhow,  after  you  get 
s'arted,  BUT  when  you  make  the  experi- 
n-ent,  DON'T  forget  the  black  cloth  border. 
Of  course  if  you  are  able  to  employ  a  light 
source  which  will  give  you  unlimited  bril- 
liancy on  the  thirteen  foot  picture,  then  it 
would  be  better  than  the  smaller  one.  But 
most  folks  of  normal  eyesight  will  find  the 
ten  foot  picture  plainly  visible  at  a  distance 
of  92  feet.  Added  brilliancy  of  illumination, 
up  to  the  point  where  there  is  "glare"  in- 
duced (a  difficult  thing  to  produce  in  a  well 
lighted  auditorium)  adds  largely  to  the  visi- 
bility of  the  picture  at  a  distance,  you  know. 
Those  who  may  not  be  able  to  see  clearly 
enough  from  the  rear  seats  have  only  to  sit 
closer  to  the  screen.  With  brilliant  screen 
illumination,  however,  I  think  you  will  find 
them  few  and  far  between  at  a  92  foot  maxi- 
mum distance. 

No  Sample 

When  I  received  the  letter  there  was  no 
sample,  large  or  small,  in  it.  Owing  to  the 
advisability  of  a  brilliant  screen  under  the 
conditions  you  describe,  however,  I  certainly 
would  not  advise  the  use  of  any  screen  con- 
taining yellow.  Without  examining  the 
sample,  if  it  contained  yellow-,  then  I  think 
you  did  exceedingly  well  to  select  ground 
glass  screen;  yellow  reduces  APPARENT 


light  brilliancy  very  rapidly.  By  "apparent 
brilliancy"  I  mean  the  thing  the  eye  sees  and 
records  upon  the  brain.  A  yellow  light  may 
show  exactly  the  same  density  of  illumina- 
tion as  a  white  one,  by  photometric  measure- 
ment, but  to  the  eye  the  white  light  is  far 
the  more  brilliant  of  the  two. 

As  to  screen  manufacturers'  addresses,  I 
must  decline  to  give  them  until  such  time  as 
new-  tests  have  been  made  of  their  various 

reflective  and  diffusing  powers,  arran  

for  which  arc  now  in  preparation.  This  is 
NOT  a  slap  at  any  one,  but  merely  good 
business  procedure.  It  has  been  a  long  time 
since  any  tests  were  made — so  long  that 
screen  salesmen  may  now  run  amuck,  and 
ma'<e  any  sort  of  assertions  they  care  to, 
without  any  possibility  of  intelligent  check- 
up on  their  statements. 

Ordinary  draftsmen's  linen,  except  for  the 
necessary'  seam,  which  may  by  careful  work, 
be  made  inconspicuous,  makes  an  excellent 
translucent  screen,  and  you  can  get  it  there 
just  as  well  as  here.  However,  you  will  find 
ground  glass  hard  to  beat  if  well  and  coarse- 
ly ground. 

Screen  makers  who  may  wish  to  forward 
descriptions  or  samples,  or  both,  may  ad- 
dress them  to  "John  Dored.  Riga,  Latvia, 
Strelnieku  Iela  2,dz  16,"  whatever  all  that 
may  mean,  I  dunno. 

Let  us  hear  how  things  turn  out,  Brother 
Dored. 


Practical  Help 

Leslie  Yates,  Waco.  Texas,  says : 
Dear  Friend:     (I  feel  that  I  can  call  you 
that  as  you  and  I  have  met,  and  it  was  a 
pleasure  to  me,  let  me  tell  you.)     I  was  one 


of  the  men  who  met  you  at  the  train  when 
you  visited  Houston  some  time  ago;  also  I 
was  with  you  when  we  took  the  picture  of 
the  little  yellow  car.  Do  you  remember  that? 
(Huh!  I'll  tell  the  world  I  do — and  what  was 
in  that  lil  yellow  car,  too.  and  how  we  had 
to  hold  one  or  two  of  you  to  keep  you  from 
following  it  off.)  Also  I'm  the  one  who  sent 
you  the  film  waxer  you  have  a  cut  of  in  the 
handbook. 

To    Send  Animen 

I  am  going  to  send  in  answers  to  some  of 
the  Bluebook  School  questions.  I  have  been 
answering  them  for  myself,  and  studying 
them,  though  some  of  them  make  me  get 
down  and  dig  allrightly.  right,  and  then 
often  I  don't  get  the  correct  answer.  How- 
ever I  figure  that  one  never  can  learn  un- 
less one  tries,  and  I'm  going  to  try  by  start- 
ing NOW.  I  wish  you  all  the  success  In  the 
world. 

Greatest  Good 

And  the  good  brother  accompanied  the 
letter  with  a  set  of  answers.  That  is  the 
PRACTICAL  way  to  help  both  himself  and 
this  department.  Those  who  don't  do  exactly 
that  same  thing  will  NOT  get  the  greatest 
good  from  the  "school."  I  am  convinced  that 
many  do  not  send  in  answers  because  they 
fear  they  cannot  send  in  uniformly  correct 
ones.  Well,  what  of  it.  If  you  can,  then 
you  will  do  better  than  any  one  else  has 
succeeded  in  doing  up  to  now.  And  what 
of  it?  But  when  you  have  dug  deep  and 
sent  in  an  incorrect  reply,  when  you  see  the 
right  answer  you  can  bet  your  gallus  but- 
tons, every'  one  of  them,  that  you  will  NOT 
forget  what  the  correct  answer  to  that  par- 
ticular thing  is,  not  ever. 

Yes,  I  do  remember  that  darned  car.  It 
was  a  funny  incident  and  the  load  of  scenery 
it  carried  was  SOME  scenery,  I'll  announce 
to  all  and  sundry. 


Mr.  Exhibitor! 

Some  things  in  the 
Theatre  Business  are  be- 
yond your  power  to  con- 
trol. You  have  to  use 
your  best  judgment  — 
and  gamble. 

But  you  can  control  the 
quality  of  your  Projection 
because  it  is  a  purely 
mechanical  process  gov- 
erned  by  definite  knowU 
edge. 

The  Public  Follows 
Perfect  Projection. 

F.  H.  Richardson's  4th 
Edition  HANDBOOK 
OF  PROJECTION  is 
constant  power  in  your 
hands. 

Price  $£.00  Postpaid 

AT  YOUR  DEALER  or 
CHALMERS  PUBLISHING  CO. 

516  FIFTH  AVENUE  NEW  YORK 


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Specialists  in  Tickets  and  Chechs  Since  1873 

116  N.  12«j  St.  Philadelphia.  Pa. 

g^ai^=g«ss»  ((gag 


July  4,  1925 


MOVING    PICTURE  WORLD 

Bluebook  School — Answers  286-290 


97 


Question  No.  286 — What  is  a  "ground"? 
Describe  some  of  its  effects  under  various 
conditions. 

A.  L.  Fell,  Collingswood,  New  Jersey ;  T. 
R.  Guimond,  Mobile,  Alabama;  W.  C.  Budge, 
Springfield  Gardens,  Long  Island;  Leslie  E. 
Yates,  Waco,  Texas;  G.  W.  Bennewitz,  Sioux 
Falls,  So.  Dakota;  C.  H.  Hanover,  Burling- 
ton, Iowa;  Thoreau  and  Clark,  Vancouver, 
British  Columbia;  G.  L.  Doe,  Chicago,  Illi- 
nois ;  H.  E.  Hurlbutt,  Oskosh,  Wisconsin ; 
Charles  C.  Colby,  Santa  Fe,  New  Mexico; 
and  Glenn  G.  Wallace,  Muskegon,  Michigan, 
all  sent  correct  replies  to  this  one,  though 
two  or  three  of  them  might  have  been  better 
without  hurting  anything. 

Fell  says  : 

This  term  is  used  to  describe  any  electrical 
connection  of  an  electrical  conductor  to  any 
conducting  medium  other  than  that  to  which 
it  belongs  or  should  be  joined,  which  may 
carry  current  to  opposite  polarity  in  a  man- 
ner not  desired.  A  ground  is  a  current  carry- 
ing connection  of  such  high  resistance  that 
it  is  not  a  short  circuit,  but  which  neverthe- 
less enables  or  permits  current  to  reach  oppo- 
site polarity  without  traveling  an  intended 
path. 

Urn,  Brother  Fell.  Not  so  good,  but  it 
"gets  by"  at  a  pinch.  Your  meaning  is  all 
right  I  think,  but  your  wording  needs  some 
repairs,  and  you  don't  describe  effects. 

Bennewitz  says  : 

In  an  electrical  circuit  a  ground  (except 
those  which  are  intentionally  made,  such  as, 
for  instance,  the  permanent  grounding  of  the 
neutral  in  an  Edison  3-wire  system)  is  an 
unintentional  current  carrying  connection 
having  so  much  resistance  that  it  does  not 
constitute  a  short  circuit,  but  which  will  per- 
mit of  a  small  amount  of  current  reaching 
a  conductor  of  opposite  polarity  without  fol- 
lowing its  allotted  path.  It  is  a  connection 
of  one  or  both  polarities  with  earth,  or  may 
be  a  connection  of  part  of  the  wiring  of  an 
electrical  energy  delivering  or  consuming 
device  with  a  part  of  its  metal  frame,  even 
though  the  device  itself  be  thoroughly  insul- 
ated, from  earth. 

*.  In  a  projector  arc  lamp  if  one  or  both  of 
the  carbon  arms  be  grounded  to  the  frame 
of  the  lamp,  there  may  and  probably  will  be 
current  leakage.  If  the  ground  be  a  heavy 
one,  the  current  thus  "stolen"  from  the  arc 
itself  will  cause  it  to  work  inefficiently.  The 
leakage  may  be  sufficient  to  greatly  impair 
the  screen  illumination. 

In  a  rheostat  which  is,  as  a  whole,  in- 
sulated from  earth,  one  or  more  of  the  coils 
or  grids  may  become  grounded  to  the  rheo- 
stat frame.  If  the  ground  be  at  only  one 
place,  then  it  should  not  affect  the  work- 
ing of  the  resistance  if  the  ground  from 
earth  be  complete,  but  if  the  coil  or  grid  be 
grounded  in  two  places,  or  if  the  bank  of 
coils  or  grids  be  grounded  in  two  places  to 
the  frame,  then  the  frame  may  act  as  a  shunt 
which  will  cut  out  a  portion  of  the  resistance, 
and  thus  increase  the  current  flow  at  the  arc, 
and  increased  current  may  load  the  carbons 
above  capacity  and  cause  penciling. 

It  does  not  necessarily  follow  that  there 
will  be  current  leakage  through  a  ground,  but 
a  ground— other  than  an  intentional  one— 
is  dangerous  and  should  be  eliminated. 

Better,  but  also  "not  so  good."  Now  you 
chaps  listen  to  Hanover  for  a  minute.  He 
says : 

The  term  ground  is  used  to  designate  two 
or  three  separate,  entirely  distinct  things, 
as  follows:  First,  in  an  Edison  3-wire  sys- 
tem the  neutral  wire  is  "grounded,"  not  only 
at  the  power  stations,  but  if  it  be  an  A.  c. 
svstem,  then  also  on  the  step-down  side 
(I  say  step-0'jwn,  for  that  is  almost  in- 
variably what  it  is— the  side  the  power  con- 
suming devices  are  on)  of  every  trans- 
former. 

Effect:  Without  such  grounding  there 
would  always  be  the  danger  of  conduit,  etc., 
becoming  charged  with  the  highest  voltage 
the  system  carries,  with  possibility  of  un- 
pleasant, or  even  dangerous  shocks,  and  or 


fire.  With  the  neutral  wire  and  the  con- 
duit grounded,  all  this  of  course  cannot  take 
place.  The  same  thing  is  true  of  the  frames 
of  generators  and  motors,  which  usually  are 
grounded  for  what  amounts  to  the  same  rea- 
son. 

Second:  The  frame  of  a  motion  picture 
projector  should  be  "grounded"  to  the  metal 
of  the  projection  room,  because  if  it  (the 
projector  frame)  be  insulated  therefrom  and 
becomes  charged  with  E.  M.  F.  from  the 
lamp,  the  lamp  circuit  or  otherwise,  there  is 
danger  of  a  spark  which  might  fire  the  film, 
if  a  metal  reel  touch  the  magazine  and  frame 
of  the  room  at  the  same  time.  With  the  two 
"grounded,"  which  in  this  case  means  elec- 
trically joined,  there  can,  of  course,  be  no 
spark,  even  though  the  frame  of  the  pro- 
jection room  be  not  grounded,  which  it  al- 
ways should  be. 

Third:  And  now  we  arrive  at  the  thing 
for  which  the  term  "Ground"  most  common- 
lly  is  used.  When  we  speak  of  what  has 
been  described  we  say  "Ground  the  neutral" 
or  "Ground  the  projector,"  but  when  we  say 
"there  is  a  ground,"  we  mean  what  I  shall 
now  set  forth. 

A  ground  in  this  sense  means  an  unin- 
tentional and  usually  accidental  current- 
carrying  path  between  the  opposite  polarities 
of  an  electrical  generator,  somewhere  on  the 
distributing  system,  or  perhaps  at  the  gen- 
erator itself.  If  such  a  path  has  low  re- 
sistance, and  carries  sufficient  current  to  im- 
mediately blow  fuses,  it  usually  is  called  a 
"short  circuit."  On  the  other  hand,  if  it 
have  such  high  resistance  that  the  fuses 
stand  the  extra  load  and  there  is  merely 
continuous  current  leakage,  then  it  is  called 
a  "ground."  Such  a  ground  may  be  between 
adjacent  wires  or  conductors,  through  metal, 
but  with  imperfect  contact  which  offers  high 
resistance.  It  may  even  be  through  wet  wood 
or  other  substance  which  would  insulate  if 
dry,  in  which  case  it  usually  'Soon  dries  up 
the  moisture  and  cures  itself.  It  may  be  be- 
tween the  positive  of  one  circuit  and  the 
negative  of  another  joined  to  the  same  gen- 
erator, but  situated  a  considerable  distance 
apart,  the  path  being  through  water  or  gas 
pipes,  or  even  through,  earth. 

The  effect  of  grounds  of  this  character  is 
waste  of  electrical  energy,  unnecessary  load- 
ing of  both  generator  and  wires,  and  pos- 
sible overload  which  will  lower  the  per- 
formance of  the  power  using  devices  through 
overload  of  the  wires  supplying  them.  In 
fact  the  possible  effects  are  so  many  and 
diverse  that  it  would  require  a  great  deal  of 
space  to  describe  them  in  detail.  Grounds  set 
up  fire  hazard,  or  may  do  so  at  any  rate. 

In  projection,  a  ground  in  the  projector 
lamp  using  A.  C.  will  or  may  magnetize  the 
entire  lamphouse  and  base,  and  the  mag- 
netic action  will  or  may  injure  the  per- 
formance of  the  arc.  Of  course  if  the  EX  U 
lamp  become  grounded  in  such  a  way  that 
there  is  heavy  current  leakage,  the  arc  will 
receive  just  that  much  less  current,  and 
the  screen  illumination  will  suffer.  Grounded 
rheostats,  etc.,  also  cause  trouble  and  may 
cause  waste. 

There,  Gentlemen,  that's  a  darned  good 
answer,  if  you  ask  me;  also  I  think  Dobson 
and  Fell  and  most  of  the  rest  of  you  knew 
all  that  quite  as  well  as  Hanover  did,  only 
you  (and  I'm  not  blaming  you  so  much  this 
hot  weather)  just  did  not  gear  up  your  think 
works.  You  ran  on  low,  because  it  was 
easier  on  the  ole  think  engine.  Well,  any- 
how we  got  a  good  and  very  complete  an- 
swer, though  I  will  say  that  Doe,  of  Chi- 
cago, was  a  close  second  to  Hanover,  while 
Thoreau  and  Clark  gave  evidence  of  a  good 
understanding  of  the  matter,  and  Hurlbutt 
did  very  well. 

Question  No.  287— What  is  meant  by 
"Magnetic  Density?" 

Bennewitz,  Hanover,  Doe,  Thoreau  and 
Clark,  Walter  Johnson,  Champaign,  111.; 
Wallace  Colby,  and  Guimond  all  made  re- 
plies which  I  would  not  say  are  incorrect. 
Gosh,  though,  I'm  stuck.  Bennewitz  says: 
Magnetic  density  is  the  number  of  lines .of 
force  per  unit  area  passing  through  any 
substance  through  a  plane  at  right  angles  to 
the  direction  of  the  flux  lines.    In  practical 


work  in  the  United  States  of  America,  mag- 
netic flux  is  measured  in  number  of  lines 
per  square  inch,  and  is  usually  designated 
by  the  capital  letter  B. 

That  "at  right  angles  to  the  direction  of 
the  flux  lines"  is  one  too  many  for  me,  nor 
can  I  find  a  definition  in  which  that  is  in- 
cluded, after  half  an  hour  of  diligent  search. 
I  have  never  heard  of  that  twist  to  magnetic 
density,  and  have  always  considered  it  as 
just  plain  "the  number  of  lines  per  unit  area 
of  cross  section."  If  I  am  in  error,  please 
cite  me  to  the  authority  who  says  so,  Brother 
Bennewitz. 

Thoreau  and  Clark  say : 

Magnetic  density  is  a  term  used  to  indi- 
cate the  density  of  saturation,  or  number  of 
lines  of  magnetic  force  passing  through  a 
unit  area  of  cross  section.  In  other  words, 
the  amount  of  magentism  of  cross  sectional 
area  in  a  magnet. 

Hurlbutt  says  : 

Magnetic  density  is  the  number  of  lines 
of  magnetic  force  passing  through  a  mag- 
netic field  per  unit  area.  This  also  is  known 
as  magnetic  flux,  and  is  measured  by  a  unit 
called  the  "Maxwell,"  which  is  the  amount 
of  magnetism,  or  number  of  lines  of  mag- 
netic force  passing  through  every  square 
centimeter  of  the  field. 

Oh  hel-elujah!  I  gotcha  1  Bennewitz  says: 
"through  a  plane  at  right  angles  etc."  I'm  a 
dumbell.  It  is  the  plane  which  it  at  right 
angles  to  the  lines  of  force.  Gosh  !  I  'spose  I 
ought  to  rub  all  that  out,  and  not  let  you 
know  what  a  dumbdora  I  can  be  sometimes, 
but  I  won't.  Bennewitz  is  right,  and  his  word- 
ing is  correct  too.  I'm  it!  Well,  maybe  it'll 
make  some  of  you  whom  I  have  verbally 
spanked  feel  good  to  know  that  one  is  com- 
ing to  me  too,  so  there'll  be  no  rubbin'  done. 

Question  No.  288 — What  is  the  difference 
between  single  and  2-phase  current7 

Everybody  named  made  good.  Doe  says  : 

A  single  phase  current  is  a  plain  A.  C. 
current  which  gives  the  lines  maximum  power 
producing  force — maximum  voltage  and  am- 
perage— once  for  each  alternation,  or  twice 
for  each  cycle,  and  leaves  them  theoretically, 
if  not  actually  absolutely  without  either  E. 
M.  F.  or  amperage  an  equal  number  of  times 
in  the  same  period  of  time. 

Two-phase  current  is,  in  effect,  two  similar 
single-phase  currents  joined  in  such  way 
that  when  the  E.  M.  F.  of  one  is  at  maxi- 
mum, the  E.  M.  F.  of  the  other  is  at  zero, 
and  vice  versa.  It  is  analogous  to  the  steam 
locomotive  engine.  Disable  one  side  (one 
engine)  and  twice  in  each  revolution  of  the 
drivers  the  single  engine  on  the  other  side 
will  not  be  pulling  an  ounce;  also  twice 
in  every  revolution  it  will  be  pulling  with 
all  its  power.  Such  action  produces  a  lung- 
ing, jerking  pull. 

With  the  other  engine  working,  however, 
since  they  are  coupled  to  the  drivers,  and 
through  the  driving  axels  with  each  other  in 
such  manner  that  when  one  engine  in  "on 
center"  the  other  is  pulling  at  maximum 
power,  the  resultant  applied  power  is  to  all 
Intents  and  purposes  steady. 

It  is  the  same  in  somewhat  lesser  actual 
effect  because  of  the  relative  rapidity  of 
movement,  with  single  and  two-phase  cur- 
rents. The  single  phase  produces  a  jerky,  in- 
termittent power  application,  whereas  two- 
phase  produces  an  almost  steady  pull. 

I  really  don't  see  how  that  could  be  im- 
proved upon  very  much,  so  we'll  just  let  it 
go  at  that. 

Question  No.  289 — What  is  meant  by  the 
"Ratio  of  Transformation?" 

Wallace  says : 

Transformers  are  for  the  purpose  of  either 
"stepping  up"  the  voltage  and  lowering  the 
amperage  or  "stepping  down"  the  voltage 
and  increasing  the  amperage.  This  is  done 
by  the  number  of  turns  in  the  primary  coils 
with  relation  to  the  number  in  the  secondary 
coil.  If  it  is  a  "step  up"  transformer  the 
secondary  coil  will  have  a  greater  number  of 
coils  than  the  primary  and  if  it  is  a  "step 
down"    the   primary    will   have  the  greater 


"S 


MOVING    PICTURE  WORLD 


July  4,  1925 


number.  For  Instance,  If  the  primary  coll 
has  llfty  turns  and  the  secondary  ten,  it  will 
bo  a  "stop  down"  transformer  with  a  "ratio" 
of  5  to  1,  and  let  us  say  the  voltage  im- 
pressed on  the  primary  was  220,  with  an 
amperage  of  f>  (220  x  5  =  1100  watts)  then  as 
It  is  a  5  to  1  transformer  the  voltage  from 
the  secondary  coil  would  be  44  and  the  am- 
perage would  bo  correspondingly  Increased 
five  times  or  26  amperes  would  flow  from 
the  secondary  coil  (25  x  44  =  1100  watts) 
which  shows  us  that  no  matter  what  the  ratio 
of  transformation  may  be,  the  number  of 
watts  received  from  either  coll  of  a  trans- 
former will  equal  the  number  impressed  upon 
the  opposite,  minus  the  loss  by  the  In- 
efficiency of  the  apparatus  itself. 

Bennewitz  says : 

The  Ratio  of  Transformation  in  a  trans- 
former Is  the  ratio  of  the  number  of  turns  In 
the  primary  coll  to  the  number  of  turns  In 
the  secondary  which  establishes  the  relation 
of  the  voltage  and  current  In  the  secondary 
to  the  voltage  and  current  received  by  the 
primary.  The  relation  of  the  primary  and 
secondary  turns  is  expressed  as  follows:  Pri- 
mary voltage:  secondary  voltage  equals 
primary  turns:  secondary  turns.  Primary  cur- 
rent: secondary  current  equals  secondary 
turns:  primary  turns.  If  there  be  more  turns 
in  the  primary  than  the  secondary  the  sec- 
ondary voltage  will  be  reduced  and  secondary 
amperage  increased  and  vice  versa.  If  there 
be  ten  times  as  many  turns  In  the  primary 
coil  as  In  the  secondary  coll,  then  the  ratio 
will  be  ten  to  one.  and  the  secondary  volts 
will  be  1  10  that  of  the  primary,  while  the 
amperage  will  be  ten  times  greater.  The 
power,  current,  voltage  and  power-factor  re- 
lations In  transformer  primary  and  secondary 
windings  may  be  readily  derived  from  the  fact 
that  the  power  Input  to  any  device  must  be 
always  equal  to  its  power  output,  plus  the 
power  losses  in  the  device.  Properly  designed 
transformers  have  very  small  losses  and  are 
very  efficient.  Hence,  for  practical  pur- 
poses, it  can  be  assumed  that  the  power  In- 
put to  the  primary  of  a  transformer  equals 
the  power  output  of  its  secondary. 

Werry  good,  boys — werry  good!  You  may 
wipe  your  noses  and  go  up  to  the  head  of  the 
"class."  I  feel  safe  in  thus  directing  you,  be- 
cause there  are  no  girls  there  to  distract  your 
minds — and  eyes. 

Question  No.  290 — What  it  meant  by  "Resi- 
dual Magnetism,"  and  of  what  importance  i* 
it  in  the  magnets  of  a  generator?  What  is 
meant  by  "Magnetic  Saturation"? 

Thorcan  and  Clark  say : 

Residual  Magnetism  is  the  magnetism  re- 
tained by  the  core  of  the  magnet  of  a  gen- 
erator after  the  machine  has  stopped,  and  the 
circuit  Is  broken,  or  dead.  When  a  mass  of 
Iron  has  once  been  magnetized  it  becomes  a 
difficult  matter  to  entirely  remove  all  traces 
of  it  when  the  magnetUing  agent  has  been 
removed,  and  generally  a  small  amount  of 
magnetism  is  permanently  retained  by  the 
Iron,  which  is  called  residual  magnetism.  It 
varies  with  the  quality  of  the  Iron.  iHaw 
haw!  Pace  124.  Hawkins  Guides."  Well.  boys. 
I  don't  care  WHF.RE  you  get  it.  if  you  DO 
get  it.  I  was  a  bit  amused,  though,  because 
it  showed  you  did  DIG-  to  find  the  best  and 
right  answer — which  is  exactly  what  this 
school  tries  to  get  you  all  to  do. — Ed.) 

Residual  magnetism  Is  of  primary  impor- 
tance In  a  generator  because  unless  it  were 
there  the  magnets  wou  1  have  to  be  excited 
(magnetized)  from  an  outside  source  before 
the  generator  could  be  put  into  electrical  op- 
eration. 

Magnetic  saturation  is  the  state  in  which  a 
magnet  is  when  it  has  reached  the  point  at 
which  it  can  be  forced  to  no  higher  degree 
of  magnetic  power. 

Johnson  says : 

The  slight  amount  of  magnetism  retained 
In  the  field  magnet  of  a  self-exciting  gen- 
erator when  it  is  not  In  operation  is  called 
■•Residual  Mignetism.11  In  order  to  generate 
electromotive  force  to  give  strength  to  the 
field  magnet — to  "build  it  up" — the  wires  of 
the  armature  must  cut  magnetic  lines  of 
force.  The  residual  magnetism  retained  by 
the  field  magnets  supplies  a  weak  magnetic 
tield  but  sufficient  to  cause  the  armature  to 
become  electrically  active  when  it  Is  rotated 
at  high  speed.     Without  residual  magnetism 


the  generator  would  be  electrically  "dead" 
and  could  only  be  "excited"  from  an  outside 

force. 

When  a  magnet  has  received  magnetism  up 
to  the  point  where  It  will  receive  no  more, 
It  Is  said  to  have  reached  the  point  of  "Mag- 
netic Saturation." 

Bennewitz  puts  it  very  well  indeed.  He 

says : 

Residual  Magnetism  Is  the  magnetism  re- 
tained by  the  core  of  an  electro-magnet  after 
•'••>  circuit  has  been  broken.  Wben  a  mass 
of  Iron  has  once  been  magnetized,  It  becomes 
a  difficult  matter  to  entirely  remove  all  traces 
when  the  magnetizing  agent  has  been  re- 
moved, and  as  a  general  rule,  a  small  amount 
of  magnetism  is  permanently  retained  by  the 
lion  This  is  known  as  residual  magnetism. 
It  varies  in  amount  with  the  quality  of  the 
Iron. 

It  is  not  readily  apparent  why  a  generator 
should  be  self-excltlng,  because  the  current 
which  magnetizes  the  fields  must  be  Impelled 
by  the  E.  M.  F.  Induced  In  the  armature  In- 
ductors when  they  cut  the  flux.  And  It  seems 
i-easonablc  that  there  should  be  no  flux  until 
a  current  Is  circulating  in  the  field  colls. 
But  as  stated  above  a  small  amount  of  mag- 
netism Is  retained  by  the  magnets.  Hence, 
there  Is  practically  always,  when  a  generator 
is  not  in  operation,  a  weak  though  appre- 
ciable flux  emanating  from  the  poles.  When 
the  armature  is  caused  to  rotate,  its  Inductors 
cut  this  flux  and  a  low  voltage  Is  induced  In 
the  armature.  This  voltage  impels  a  current 
through  the  field  coils,  which  Increases  the 
flux.  This,  In  turn.  Increases  the  current  In 
the  field  colls,  which  still  further  Increases 
the  flux.  The  Increases  continue  until  the 
saturation  point  or  the  normal  voltage  of  the 
generator  are  reached. 

The  Flux  Density  (magnetic  density)  be- 
yond which  it  is  impracticable  to  magnetize 
a  magnetic  material  Is  called  the  Magnetic 
•saturation  Point  of  the  material.  It  is  pos- 
sible to  magnetize  materials  beyond  their  sat- 
uration points,  but  the  m.m.f.  (magneto- 
motive force)  required  to  effect  such  mag- 
netization is  then  out  of  all  proportion  to  the 
magnetization  obtained. 


Progressives 

Here  are  two  examples  of  progressiveness, 
one  from  Port  Huron,  Michigan,  and  one 
from  the  great  city  of  Toronto,  Ontario. 


Slowly  local  unions  arc,  as  individual 
bodies,  pulling  away  from  that  perfectly 
silly,  not  to  say  idiotic  "Moving  Picture 
Machine  Operator."  The  official  name  of  the 
organization  is,  of  course,  still  "Moving  Pic- 
ture Machine  Operator,"  which  is  unfor- 
tunate, but  the  organization  itself  is  not  sub- 


Constitution. 


ARTICLE  I. 

Sec.  1.  This  Union  shall  be  known 
as  the  Toronto  Motion  Picture  Projec- 
tionists' Uuiou.  Local  173,  of  the  Inter- 
national Alliance  Theatrical  Stage  Em- 
ployees. 

ject  to  the  slightest  criticism  because  of  it. 
When  it  was  adopted  motion  picture  pro- 
jection was  considered  by  every  one  as 
merely  a  matter  of  "running  a  machine."  No 
one  then  dreamed  the  time  would  ever  come 
when  any  amount  of  expert  knowledge  would 
be  necessary  to  motion  picture  projection.  In 
those  days  men  honestly  believed  that  a  ten- 


year-old  boy  could  "run  the  machine"  just 
about  as  well  as  any  one  else. 

So  naturally  when  the  organization  was 
formed  it  adopted  the  only  name  then  in  use 
and  once  adopted  it  is  very  difficult  to  effect 
a  change  in  the  official  name  of  a  gr-it 
organization  which  has  many  affiliations. 

An  Addition 

However,  there  is  no  reason  why  local 
unions  cannot  adopt,  as  an  addition,  a 
further  designation,  and  many  locals,  large 
and  small,  have  already  done  so,  the  latest 
being  those  shown.  Duluth  was,  I  believe, 
one  of  the  first  to  make  the  change,  though 
perhaps  it  was  Hamilton,  Ontario.  I  am  not 
certain.  Remember  this,  however,  the  or- 
ganization is  fully  justified  in,  and  doubt- 
less will  insist  that  the  correct  official  name, 
or  initials  of  the  organization  be  used  in  con- 
nection with  the  title  adopted.  That  is  but 
right  and  fair,  though  it  is  to  be  hoped  that 
the  day  will  come  when  the  official  name  can 
be  changed  to  include  Motion  Picture  Pro- 
jectionists, and  the  "Moving  Picture  Machine 
Operator"  be  dropped,  for  the  good  of  all 
concerned.  "Operator"  is  rapidly  coming  to 
be  recognized  as  applicable  only  to  men  of 
inferior  ability  in  motion  picture  projec- 
tion. 


School  a  Qreat  Benefit 

S.  F.  Cooley,  Manchester,  N.  H.,  says: 
The  fact  that  I  missed  answering  questions 
233-235  does  not  mean  that  I  am  losing  in- 
terest. 1  was  absent  because  I  was  unable 
to  avoid  it.  The  "School"  becomes  more 
fascinating  week  by  week,  and  the  fellow 
who  is  honest  about  It  I  am  sure  will  admit 
that  the  school  is  of  great  beneflt  to  one 
who  follows  it  earnestly  and  consistently. 
We  all  have  something  to  learji.  and  the 
school  is  supplying  a  great  deal  of  whatever 
is  lacking  in  the  way  of  projection  knowl- 
edge. I  will  try  to  be  "present"  each  week 
in  future. 

I  know  sometimes  one  has  so  many  things 
to  do  that,  answering  the  questions,  being 
one  of  those  things  one  does  not  actually 
HAVE  to  do,  it  gets  put  off.  I  also  know  it 
is  a  real  task  to  get  down  and  dig  out  suf- 
ficient information  to  answer  some  of  those 
questions ;  also  it  is  a  hard  job  for  some  of 
you  to  get  the  answer  into  words  to  suit 
you,  but  again  I  say:  "There  is  not  excel- 
lence without  great  labor,"  with  accents  on 
the  "great." 

Stick  by  it,  men,  and  in  future  days  you 
will  always  be  well  pleased  with  yourself 
that  you  did.  Every  man  who  has  answered 
a  number  of  the  questions,  and  has  said 
anything  about  his  experience  has  admitted 
that  it  really  did  him  good  in  an  educational 
way.   

Operator's  Cage 

The  names  the  average  newspaper  reporter 
can  tack  on  things  is  something  pretty  weird- 
ly wonderful. 

In  describing  a  Farmington  theatre  fire, 
in  which  the  unfortunate  projectionist  was  so 
badly  burned  that  he  died,  the  heading  of 
the  article  says  the  "Moving  Picture  Oper- 
ator (What  ever  that  may  bet  Was  Trapped 
In  His  Cage."  In  the  body  of  the  article, 
however,  the  "cage"  becomes  both  a  projec- 
tion room  and  a  "booth." 

Well,  anyhow  they  say  variety  is  the  spice 
of  life,  so  there  ought  to  be  plenty  of  spice 
in  life  around  the  Coop-cage-booth-cabinet- 
box,  all  of  which  the  theatre  projection  room 
is  dubbed  at  various  times,  though  most  of 
the  machine  operators  themselves  stick 
fairly  well  to  "coop"  or  "booth,"  one  of 
which  is  about  as  bad  as  the  other. 


MOVING    PICTURE  'WORLD 


The  Jinal  safeguard  for  success — 

EASTMAN 
POSITIVE  FILM 

To  make  the  most  of  a  picture  from 
the  box  office  view  point  you  carefully  plan 
the  publicity  notices,  newspaper  advertise- 
ments, lobby  displays,  tie-ups. 

But  one  more  safeguard  for  success 
remains — photographic  quality.  Look  in  the 
film  margin  for  the  black-lettered  identifi- 
cation ^Eastman"  and  "Kodak"  and  you 
know  that  the  screen  will  show  all  the 
quality  of  the  negative. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


MOVING    PICTURE  WORLD 


It  Hits  the  Popular 

Fancy  Right  on  the  Seams! 


Allene  RaywValter  Miller 


/~/o/T7  the  story  dv  Jo/2/7  JMcO/aw 
Baseball  as  a  background  but  romance  and  thrills 
for  all. 

Put  on  like  a  super-feature, — a  big  leaguer  in  all 
that  the  name  implies. 

Will  pull  like  a  World  Series  in  your  house! 


Scenario  by 
Frank  Leon  Smith 


F&fheserial 


Directed  by 
Spencer  Bennet 


Movin 


WORLD 


OL.  75,  No.  2 


JULY  11,  1925 


PRICE  25  CENTS 


First  Run  Theatres 
Run  First  to  Get 


Metro-Goldwyn-Mayer's  1925-26  Product  has  been  booked  in 
dominating  volume  by  America's  leading  first-run  theatres 


The  following  are  among  the  Theatres  which  already  have  contracted 
for  The-Talk-of'thc'lndustry  Pictures  and  playing  will  start  in  August 


Chicago 
Roosevelt 

McVickers  CHICAGO.  ILL. 

New  B.  &  K.  Loop 

Tivoli 

Uptown 

Strand 

Garrick 

Tower 

Circle 
Apollo 


MADISON.WIS. 
MINNEAPOLIS,  MINN. 
ST.  PAUL,  MINN. 

INDIANAPOLIS,  1ND. 


Ohio 

Mary  Anderson 
Majestic 
Rialto 
National 

Capitol 
Adam* 
New  State 
Madison 

Empress  GRAND  RAPIDS,  MICH. 
Stillman 

State  CLEVELAND,  O. 

Allen 

Valentine  TOLEDO,  O. 


LOUISVILLE.  KY. 


DETROIT,  MICH. 


Lyric 
Capitol 
Walnut 
Strand 

Majestic 

Strand 

Stanley 
Stanton 

Grand 
Bijou 
Aldine 
Columbia 
Regent 
Strand 
Poli 
Savoy 
Orpheum 
Poli 

Loew's  Grand         ATLANTA,  GA. 


CINCINNATI,  O. 

COLUMBUS,  O. 
DAYTON,  O. 

PHILADELPHIA,  PA. 
CAMDEN,  N.J. 
ATLANTIC  CITY,  N.J. 
PITTSBURGH,  PA. 

ERIE,  PA. 

SCRANTON,  PA. 
WILKESBARRE,  PA. 


Arcade 
Imperial 

Phiel 
Plaza 

Fairfax 
Paramount 


•Ti 
O 

r 
r 

I  O 


Lucas 

Tivoli 
Rialto 


JACKSONVILLE,  FLA. 
ST.  PETERSBURG,  FLA. 

MIAMI,  FLA. 
SAVANNAH,  GA. 
CHATTANOOGA 


Victory 
Strand 
Franklin 


TAMPA,  FLA. 
NASHVILLE,  TENN. 
DALLAS.TEX. 
SAN  ANTON10.TEX. 


Palace 
Melba 


Empire 
Princess 


Temple 
Bijou 


BIRMINGHAM,  ALA. 


Rialto  WESTPALM  BEACH. FLA. 
Kcttler 


Capitol 
Liberty 
Queen 

Palace 


HOUSTON.TEX. 


FORT  WORTH,  TEX. 


I* 

> 

7» 
0 


Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc.— Will  H.  Hays,  President. 

Published  h  CHALMERS  PUBLISHING  COMPANY 


516  FIFTH  AVE. 
NEW  YORK  CITY 


MOVING    PICTURE  WORLD 


LITTLE  ROCK,  ARK. 
GALVESTON,  TEX. 
AUSTIN,  TEX. 
FT.  SMITH,  TEX. 
WACO,  TEXAS. 
EL  PASO,  TEXAS. 

OKLAHOMA 

CITY,  OKLA. 
MUSKOGEE,  OKLA. 
McALESTER,  OKLA. 
CHICKASHA,  OKLA. 

ENID,  OKLA. 


MOBILE,  ALA. 
NEW  YORK  CITY,  N.  Y. 


Capitol 
Queen 
Majestic 
Joie 

Hippodrome 
Palace 
Ellanay 

Criterion 
Palace 
Palace 
Rialto 
Criterion 
Strand 

Liberty  NEW  ORLEANS,  LA 

Crescent 
Crown 
Capitol 
Loew 

Circuit  NEW  YORK  CITY,  N.  Y. 
State  NEWARK,  N.J. 

State  JERSEY  CITY,  N.J. 

Hippodrome  POTTSVILLE,  PA. 
Palace 


Columbia 

Century 

New 

Alhambra 

Imperial 
Plaza 

Garing 
Carolina 

Liberty 


WASHINGTON,  D.C. 
BALTIMORE,  MD. 
CHARLOTTE,  N.  C. 
ASHEVILLE,  N.  C. 

GREENVILLE,  S.C. 


GREENWOOD,  S.C. 
Imperial  Strand  ANDERSON,  S.  C. 
Imperial  COLUMBIA,  S.  C. 

Rex  SPARTANBURG,  S.C. 

Rex  SUMTER,  S.C. 

OrpLum  BOSTON,  MASS. 

State  NEW  BEDFORD,  MASS. 

Plaza  SALEM,  MASS. 

Opera  House         NEWPORT,  R.  I. 


Strand 
Rialto 
Bijou 
Strand 
Princess 
Strand 


MALDEN,  MASS. 
FALL  RIVER,  MASS. 


HARTFORD,  CONN. 
WATERBURY,  CONN. 
Alhambra  TORRINGTON.CONN. 


Capitol 

Sterling 

Strand 

Capitol 

Warfield 

California 


ANSONIA,  CONN. 
DERBY,  CONN. 
STAMFORD,  CONN. 
DANBURY,  CONN. 
SAN  FRANCISCO,  CAL. 
SAN  JOSE,  CAL. 


T.  &.  D.  OAKLAND,  CAL 

California  BERKELEY,  CAL 

California  STOCK  TON,  CAL 

Kinema  FRESNO,  CAL 

Hollywood  HOLLYWOOD,  CAL. 
State  LOS  ANGELES,  CAL. 

California  BAKERSFIELD,  CAL. 
Granada  SANTA  BARBARA,  CAL. 
Belvedere 
Regent 
Michigan 
Loring 
Strand 
Florence 
Egyptian 

T.  D.  Si  L.        GLENDALE.  CAL. 

SEATTLE,  WASH. 
SALEM,  ORE. 
EUGENE,  ORE. 


POMONA,  CAL. 
RIVERSIDE,  CAL. 


PASADENA.  CAL. 


Heilig 
Heilig 
Heilig 
Rialto 
Victory 
Palm 
Sunshine 
Sun 
Strand 

Garden 
Newman 
Royal 
State 
Strand 
Majestic 
Palace 

Hippodrome 
Capitol 
Palace 
Capitol 
Metropolitan 

Capitol 

Capitol 
Strand 

Capitol 
Capitol 
Empress 
Regent 
Capitol 
Metropolitan 

Capitol  MOOSE  JAW,  SASK. 

Daylight  SASKATOON,  SASK. 
Capitol  KINGSTON,  ONT. 

Princess  CHATHAM,  ONT. 

Capitol  LONDON,  ONT. 

Capitol  GUELPH,  ONT. 

Capitol  KITCHENER,  ONT. 

Capitol  BRANDON,  ONT. 

Classic  STRATFORD,  ONT. 

Capitol       ST.  CATHERINE,  ONT. 


DENVER,  COLO. 
PUEBLO,  COLO. 
ALBUQUERQUE,  N.M. 

OMAHA,  NEB. 

COUNCIL  BLUFFS,  IA. 
KANSAS  CITY,  MO. 
ST.  LOUIS,  MO. 

MEMPHIS,  TENN- 
TORONTO,  ONT. 
MONTREAL,  QUE. 

WINNIPEG,  MAN. 
CALGARY,  ALTA. 
VANCOUVER,  B.  C. 

VICTORIA,  B.  C. 
EDMONTON,  ALTA. 
OTTAWA,  ONT. 
REG1NA.SASK. 


Now  is  the  time  to  follow 
the  leaders  and  tag  on  to 


More  stars  than  there 
are  in  heaven 


oldwyti- 

Mayerc 


July  11,  1925  MOVING   PICTURE    WORLD  103 


uestions 


Ores 


you  should  Qsk  eVety 
~     salesman  • — 


1.  K  I  contract  for  your  service,  what  real  help 
will  you  give  me  in  putting  over  the  pictures  with 
the  public  ? 

2.  Will  all  your  pictures  play  first  run,  so  that  I 
can  cash  in  on  the  publicity  and  advertising 
placed  by  the  big  theatres? 

3.  Is  your  product  backed  consistently  by  national 
advertising?  What  mediums  do  you  use  and  how 
frequently?  Let  me  see  copi  es  of  forthcoming  ads. 

4.  Does  your  company  maintain  a  good  live  ex- 
ploitation department  working  for  my  benefit? 

5.  What  is  your  company  doing,  aside  from  push- 
ing your  own  product,  to  increase  the  public's 
liking  and  respect  for  motion  pictures  in  general? 

(paramount  Q>idures 


104 


MOVING   PICTURE  WORLD 


July  11,  1925 


"40  Winks"  and  "The  Night  Club"  were  great.  But 


Raymond  Qriffith  in  "PATHS  TO  PARADISE"— !! 
It's  the  summer's  sensation!  And  the  reviews: 


"  'Paths  to  Paradise'  is  perfect.  One  could  demand  no  more 
in  screen  entertainment.    It  is  the  ultimate  comedy!" 

— N.  Y.  Herald  Tribune 


"The  picture  was  greeted  with  unrestrained  laughter  and  at 
the  end  there  was  loud  and  spontaneous  applause." 

— N.  Y.  Evening  Sun 


"A  long  line  stood  at  the  Rivoli  window  at  seven  o'clock 
last  night.  There  is  only  one  criticism  of  the  picture — you 
will  laugh  your  head  off!" 

— N.  Y.  Telegram 


"Yesterday's  audience  screamed  and  clapped  at  'Paths  to 
Paradise.'    Everybody  seemed  to  be  having  a  great  time." 

— N.  Y.  Evening  Post 

"One  of  the  finest  comedies  ever.  Lloyd,  Chaplin — look  ye  to 
your  laurels.    Raymond  Griffith  has  struck  his  stride.  And 

what  a  stride!" 

— N.  Y.  Mirror 

"Griffith  is  a  riot.    Betty  Compson  is  charming." 

— Cleveland  News 

"O.  K.  for  the  best  houses  anywhere  and  should  do  business 
in  all  of  them." 

— Motion  Picture  News 


RAYMOND 
GRIFFITH 


^  BETTY  COMPSON  *  RAYMOND  GRIFFITH 


CLARENCE  BADGER  P  R  0  D  U  CTION  ~  Trom  The  Heart,  of  a 
^ief V*  by  Paul  Armstrongs- Screen  play  by  Keene  Hiompson- 

G  Qaramaunt  (picture 


Member  Motion  Picture  Producers  and  Distributor*  of  America,  Inc.— Will  H.  Hajt,  President. 


In 


July  11,  1925 


MOVING    PICTURE  WORLD 


105 


Wesaredl 
wild  riding 

romance  0 

of  the  wesf  i 


mm 


CAMO, 


A 

ten  Wilson 
Production 

Directed  by 
Ben  Wilson 


A 


Distributed  by 

rilm  Booking  Offices 
of  America,  Inc. 

l!3  Seventh  Ave.,  New  York,  N.  Y. — Exchanges  Everywhere 


HE  rode  right  into  the  hearts  of  action- 
lovers  in  "SCAR  HANAN"— he  es- 
tablished himself  as  a  Western  favorite  in 
"THE  RIDIN'  COMET" — he  increased 
his  popularity  in  "WHITE  THUNDER," 
and  in  this,  the  fourth  of  his  big-action 
pictures  for  F.  B.  O.,  the  champion  of  all 
cowboys  has  put  even  a  little  more  speed, 
a  little  more  recklessness ! 


Book  and  play  every  one  of  this 
series !  They'll  make  money  for  you ! 


(  ^ 


Thematic 
Music  Cue  Sheets 
available  on 
all  features 


M 


JOHN 
GOLDEN  S 

Gpiumph 

LIGHTNIN' 

<5k William ^oxTrtsmtation  of  thtThf  that 

with 

JAY  HUNT  — MADGE  BELLAMY  — J.  FARRELL  MacDONALD  —  ETHEL  CLAYTON  —  EDYTHE 
CHAPMAN  — OTIS   HARLAN  —  WALLACE   McDONALD  —  RICHARD   TRAVERS  —  BRANDON 

HURST  — JAMES  MARCUS 

Scenario  by  Frances  Marion,  based  on  Frank  Bacon  and  Winchell  Smith's  stage  play 

JOHN  FORD  Production 

Fox  Film  Corporation, 


J.  FARRELL  MACDONALD 

as  syht  Judge 


ETHEL  CLAYTON 

as  Margaret!)  avis 


is  READY ! 

AND  IT'S  GREATER, 
THAN  THE  PLAY ! 

broke  thtWorlds  Record ! 

YOU  SHOULD  KNOW— 
'Lightnin'  "  was  directed  by  John  Ford,  who  directe 
"The  Iron  Horse." 

It  is  a  whale  of  an  attraction  for  the  box  office  of  every 
class  of  theatre. 
Here  is  the  picture  you  have  been  waiting  for,  and  it  is 
even  better  than  you  expected. 

"Lightnin'  "  is  the  first  of  the  John  Golden  Unit  of 
Clean  American  Pictures — and  it  is  100%. 


JOHN  FORD 

GDireclor 


fox  Film  Corporation, 


108 


MOVING   PICTURE  WORLD 

km™ 


July  11.  1925 


In  every  section 
of  the  country 
wise  showmen 
are  signing  up 

with 


WEST 


1925  ~26  product 

35-  SUPREME- 
ATTRACTIONS 

7-TOM  MIX  PICTURES 

7  "-BUCK  JONES  productions 

SHORT  SUBJECTS 

20MMPER.IAL  COMEDIES 

8  •vVanBIBBER.™"""  vm  &\RLE  FQXE 
8~0. HENRY  COMEDIES 
8~  MARRIED  LIFE  OF  HELEN 

AND  WARREN  COMEDIES 
26-FOX  VARIETIES 

104-F0X  NEWS 


LIGHTNIN'^fe  ploy  that  broke  the,  worlds  record ! 

Fox  Film  Corporation, 


July  11,  1925 


MOVING    PICTURE  WORLD 


109 


MILES  THEATRES 

DETROIT,  MICH 


^S^Sja  ]  ARTHUR,  G.WHYTE  / 

WffWSf  r^**5  |  RIALTO,  RESENT  AND  I jAtotDS»  TfcZiS** 
MIP£°>  I       STRAND  THEATRES /  ^^TOl?^*® 

AMSTERDAM,  N.Y.  "^AT.V 


j.DOHOHU* 

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V.H/^I*   1  JAMES  MJWBEBKON 

ft*  .rift  S*" 


WE.FORDsftODGERS 

PALACE  AND 
MISSION  THEATR£S 

j  WICHITA  FALLS, TEXAS 


WOKS*1 


DE  LUXE,  ROOSEVELT  AND 
CINDERELLA  THEATRES 

DETROIT,  MICH. 


'A* 


See  a  Fox  Manager,  for  your  Profits  Sam. 

LI  GHTN  I  N  '  ^  the  play  that  brol\e  the  worlds  record ! 

Fox  Film  Corporatioru 


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Uii*iM  ™  P,^„«r»  and  TVntributori  of  Americ*.  Inc.— WU1  H.  H»y».  Pw»ident. 


112 


MOVING   PICTURE  WORLD 


July  11,  1925 


To  Protect  Your  Business 

Buy  the  Best  Short 

Advertise 

If  you  are  one  of  the  Doubting  Thomases — if  you  are  not  yet  con- 
vinced that  good  Short  Subjects  give  you  your  best  weapon  for 
protecting  your  business — if  you  still  do  not  feel  sure  that  Short 
Subjects  will  make  Added  Profits  for  you  when  properly  adver- 
tised and  exploited — pick  up  any  of  the  big  trade  publications  and 
read  what  others  are  doing  with  them. 

The  editors  of  the  big  trade  papers,  men  of  broad  vision,  trained  ob- 
servers of  the  industry,  study  this  question  from  all  angles  and  give 
you  an  unbiased  opinion.  The  trend  of  the  whole  industry,  the  best 
thought  of  the  leading  exhibitors,  are  presented  in  their  columns. 


Read  what  they  say  about  the  importance  of  the  Short  Subject  today! 


By  DANNY  in  Film  Daily 

Do  not  overlook  the  proper  protection  to  your 
programs  which  short  subjects  give.  See  to  it  that 
you  protect  yourself  with  the  right  kind  of  short 
subject  material  which  will  not  only  insure  your 
program  when  your  feature  happens  to  be  good, 
or  unusually  good,  but  make  certain  that  your 
supply  includes  sufficient  unusually  good  short 
subjects  to  bolster  those  programs  where  you  know 
you  are  going  to  need  a  lot  of  help.  Real  help. 

There  are  exhibitors  who,  even  today,  are  con- 
tinuing the  double  feature  program.  Many  have 
abandoned  this  ill-advised  idea.  In  New  England 
particularly  they  like  double  features.  But  the  wise 
showman  who  would  not  tire  his  audience  might 
well  appreciate  what  other  exhibitors  have  long 
since  learned:  that  a  good  short  subject  program 
run  with  a  weak  sister  feature  will  send  a  patron 
out  feeling  much  better  than  two  of  these  weak 
ones  thrown  together  just  to  make  a  big  bill. 

From  Exhibitors  Herald 

That  there  is  a  genuine  public  demand  for  short 
subjects  is  evident  in  the  weekly  experience  of  any 
box-office.   It  is  most  strikingly  evident,  perhaps, 


in  the  great  attendance  that  marks  the  rare  occa- 
sion when  a  short  subject  really  is  exploited. 

The  astounding  aspect  of  the  whole  proposition 
lies  in  the  fact  that,  despite  these  everywhere 
visible  evidences  of  the  public  demand  for  short 
subjects,  exhibitors  continue  blandly  to  buy  them, 
exhibit  them,  and  KEEP  IT  A  SECRET! 

From  Moving  Picture  World 

We  can'tfor  the  life  of  us  understand  the  exhibitor 
attitude  towards  his  short  subjects. 

We  have  been  long  enough  in  editorial  harness  to 
be  able  to  see  two  sides  to  almost  any  question. 
But  here  is  one  that  stumps  us. 

It  seems  so  obvious 

If  an  exhibitor  places  a  subject  on  his  screen — 
whether  it  be  a  thousand  feet  or  ten  thousand — 
he  does  so  with  the  feeling  that  it  is  going  to  please 
the  majority  of  those  sitting  out  front. 

Doesn't  it  stand  to  reason  then  that  there  are  many 
who  ARE  NOT  OUT  FRONT  who  might  have 
been  there  had  they  known  of  the  subject  on  the 
screen? 


I'm  getting  so  that  I  can't  argue  about  it  any  more. 
It's  like  trying  to  convince  a  drowning  man  that 
water  is  wet. 

ROBERT  E.  WELSH 

From  Exhibitors  Trade  Review 

But  over  and  above  everything  else,  when  it  comes 
to  the  exhibitor's  advertising  and  exploitation  of 
pictures,  care  should  be  taken  to  emphasize  and 
advertise  varied  entertainment. 

Stop  long  enough  to  consider  this  question:  How 
would  you  go  about  laying  out  a  dinner  that  would 
appeal  to  the  tastes  of  the  majority  of  your  cus- 
tomers? How  would  you  arrange  a  picnic  for  their 
entertainment?  How  would  you  make  up  a  news- 
paper for  them  to  read? 

You  would  give  them  variety  in  every  case.  Other- 
wise they  would  walk  out  on  you. 

That's  the  inevitable  answer.  More  variety.  Less 
stress  on  a  single  item  of  the  program  that  is  apt 
to  prove  a  flop  with  half  your  crowd.  Feature  pic- 
tures, of  course.  But  plenty  of  short  subjects,  well 
selected,  heavily  stressed  in  advertising  and 
publicity. 

WILLARD  C.  HOWE 


Member,  Motion  Picture  Producers  and 
Distributors  of  America,  Inc. 
Will  H.  Hays.  President 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


President  — 


July  11,  1925 


MOVING    PICTURE  WORLD 


113 


and  to  Make  Bigger  Profits 
Subjects  -  -  and  then 

Them! 


A  good  feature  will  bring  you  business  for  one  week.   A  good 
series  of  Short  Subjects  will  build  business  for  you  throughout  the 
year.  There  is  no  better  insurance  policy  available  to 
insure  the  quality  of  your  program  every 
week  than  a  contract  for 


LLOYD  HAMILTON 

in  6  two-reel 


HAMILTON 

I    *       COMEDIES  ^ 


A  great  line-up  of  comedy  stars 
that  offers  a  big  talking  point 
for  your  advertising  week  in  and  week  out.  A  big 
program  of  one  and  two-reel  subjects  that  insures  an 
extra  box-office  appeal  for  every  show  in  1925-1926. 

LUPINO  LANE 

in  6  two- reel 


BOBBY  VERNON 

in  6  two-reel 

LIGE  CONLEY      AL  ST.  JOHN 
and  other  stars  in  18  two-reel 

MERMAID  COMtVISS 


WALTER  HIERS 

in  6  two- reel 

WALTER  HIERS  COMEDIES 


BILLY  DOOLEY,  NEAL  BURNS 
and  other  stars  in  10  two-reel 

Christie  Comedies 


A  crowd  of  lovable 
kids  in  6  two-reel 

Juvenile 

•COMEDIES* 


CLIFF  BOWES 
and  other  stars 
in  24  one- reel 

Came  pi 
COMEDIES  \y 


26  one-reel 


JIMMIE  ADAMS 

in  6  two- reel 

JIMMIE  ADAMS  COMEDIES 

JOHNNY  ARTHUR 

in  6  two -reel 

Tuxedo  Comedies 

12  one-reel 


*aiiX  fke  Cat  L™™™°™* 

HODGE-PODGE 


Animated  Cartoons 


THE  SPICE  OF  THE  PROGRAM' 


KINO  GRAMS 

The  NEWS  Reel 
Built  Like  a  Newspaper 

Released  twice  a  week 


114  MOVING   PICTURE    WORLD  July  11,  1925 

If  You  Haven't  the  Streng 
At  Least  Sell  Your  Horn 

fNo*  440— Straight  from  the  Shoulder  Talk  by  Cat 

I  AM  DOING  EVERYTHING  IN  MY  POWER  TO  KEEP  YOU 

in  business  as  an  exhibitor. 

I  AM  DOING  THIS  FOR  MYSELF  AS  MUCH  AS  I  AM  FOR 
you,  so  I  am  not  posing  as  a  philanthropist. 

YOU  CAN  RUN  YOUR  HOUSE  BETTER  THAN  ANYONE 
else  in  the  world  can  run  it.  Your  personal  interest  in  it  makes  your 
brain  work  better  and  faster  than  the  brain  of  any  man  you  might 
hire  to  run  it. 

NO  PRODUCER  CAN  RUN  YOUR  HOUSE  AS  WELL  AS 
you  can.  He  does  not  know  your  clientele  as  well  as  you  do.  He 
doesn't  know  local  conditions.  He  hasn't  the  personal  following  that 
you  have  in  your  community.  For  that  reason  you  are  a  better  man 
to  run  your  house  than  any  producer  in  the  world,  including  myself. 

I  DON'T  WANT  TO  BUY  YOUR  HOUSE.   I'VE  TOLD  YOU 
that  a  dozen  times  and  I  mean  it.    But — 

IF  YOU  HAVEN'T  THE  COURAGE  TO  HANG  ON  TO  IT, 
if  you  haven't  the  backbone  or  the  resources  to  fight  to  keep  what  you 
have  built  up,  don't  imagine  for  one  minute  that  you  have  got  to  give  it 
away  to  the  first  producer  who  may  happen  to  try  to  scare  you  into  selling* 


DON'T  BE  FOOLED  INTO  THINKING  THERE  IS  ONLY 
one  possible  buyer  for  your  house*   I'll  pay  you  the  best  market  price 


July  11,  1925 


MOVING   PICTURE  WORLD 


115 


th  to  Hang  On  and  Fight, 
b  to  a  Friend,  Not  a  Foe! 

\Memmle,  President  of  the  Universal  Pictures  Corp  J 

for  your  house  if  I  have  to  buy  it.  I  still  say  that  I  can't  run  it  as  well 
as  you  can  and  I  still  say  no  producer  can  do  so — but  rather  than  see 
you  licked  to  a  frazzle  and  rather  than  see  you  give  your  house  to  a 
producer  who  wants  to  hog  the  whole  industry,  111  come  through  and 
buy  at  the  right  price* 

I  THIS  IS  PRETTY  STRAIGHT  TALK.  IT  MAY  COST  ME 
money.  It  is  not  the  kind  of  talk  a  prospective  buyer  usually  uses,  but 
I'm  not  in  the  habit  of  bluffing  or  stalling  and  I  don't  propose  to  do 
either  with  you. 

I  KNOW  YOU  CAN  HANG  ONTO  YOUR  HOUSE  AND 
win  a  glorious  victory  for  independence.  I  know  the  force  of  public 
feeling  will  back  you  up.  I  know  you  can  get  all  the  independent 
pictures  you  need  to  keep  your  house  on  a  paying  basis.  I  know  that 
all  you  need  on  earth  is  the  guts  to  fight  for  what  you  are  entitled  to 
keep.  But  if  in  spite  of  all  that,  if  you  still  think  the  business  is  setting 
too  hot  a  pace  for  you,  don't  imagine  you  are  licked.  You  can  still  get 
what  your  house  is  worth,  take  my  word  for  it. 

DON'T  BE  BULLDOZED  INTO  SELLING  TO  A  MONOP- 
oly.  Don't  be  fooled  by  threats  to  run  you  out  of  business.  If  you 
are  absolutely  bent  on  selling,  for  heaven's  sake  at  least  sell  to  someone 
who  has  not  worked  day  and  night  to  ruin  you  and  control  the  whole 
industry. 


116 


MOVING    PICTURE  WORLD 


July  11,  1925 


amonrfWarners 


The  name  of  Lubitsch  is 
box  office  magic!  His  past 
Warner  pictures  are  classics 
of  entertainment  that  will 
last  forever.  His  new  War- 
ner pictures— two  in  1925- 
26 — will  be  the  best  that 
his  genius,  plus  stellar 
Warner  casts,  plus  Warner 
studio  facilities,  plus  highly 
popular  stories,  can  make. 


July  11,  1925 


MOVING    PICTURE  WORLD 


117 


1925-26 


Thru 

WARNER 

Exchanges 


WARNER  BB(K 

"  Classics  of  the  Screen  M 


NO  producer  will  offer  a  more  di- 
versified  program  in  1925-26  than 
Warner  Bros.  It  gives  the  exhibitor  a 
variety  of  pictures  that  means  more 
and  better-pleased  patrons  for  his 
theatres.  There  will  be  a  sure  and 
certain  appeal  to  any  class  or  type  of 
audience. 

For  instance-— John  Barrymore  produc- 
tions; Lubitch's  society  comedies;  Syd 
Chaplin's  feature  comedies;  Irene  Rich 
in  emotional  dramas;  the  Matt  Moore-, 
Dorothy  Devote  team  in  romantic  com- 
edies; Monte  Blue  in  action  stories; 
Marie  Prevost,  with  her  chic  appeal; 
Lowell  Sherman,  in  society  dramas; 
Kenneth  Harlan  and  Patsy  Ruth  Miller 
in  romances;  Rin-Tin-Tin  in  dog  pic- 
tures that  are  different. 

And  each  picture  adapted  from  a  pop- 
ular story  by  a  successful  author,  built 
by  skilled  directors  who  know  show- 
manship and  the  box  office's  needs! 


(Note) 


-4  s  it  is  the  Exhibitor's 
opinion  of  a  Star's  popularity 
and  drawing  power  that  inter- 
ests other  exhibitors,  we  direct 
your  attention  to  the  number- 
less exhibitor  reports  printed 
regularly  in  the  trade  papers 
under  such  headings  as 
"WHAT  THE  PICTURE  DID 
FOR  ME" — or  BOX  OFFICE 
REPORTS  ON  PICTURES, 
etc.  Those  reports  on  Fred 
Thomson  are  your  answer  to 
the  value  of  Fred  Thomson 
pictures   for  your  hnuse. 

F.B.O. 


Announcing 

The  Monarch  of  all  Western  Stars 


and  his  marvelous  horse 

SILVER  Kl 


Produced  under  the  personal  direction  and 
supervision  of  FRED  THOMSON  himself. 


In  his  very  latest  and  one  of 
his  greatest  pictures 

"THE  WILD  BULL'S  LAIR" 

Story  by  Marion  Jackson— Directed  by  Del  Andrews 

IN  this  new  production,  Fred  Thomson  has  fairly  outdone  himself.  It  is 
almost  impossible  to  imagine  a  better  Box  Office  picture  than  "THE 
BANDIT'S  BABY,"  yet  "THE  WILD  BULL'S  LAIR"  seems  to  be  even 
greater. 

The  wondrous  action,  the  thrills,  the  high  powered  drama  all  combine  to 
give  Exhibitors  an  attraction  that  is  truly  a  stellar  one. 

We  urge  you  to  view  "THE  BANDIT'S  BABY"  first  and  then  this  latest 
Thomson  release— "THE  WILD  BULL'S  LAIR."  Here  are  two  wonder- 
ful pictures,  of  that  outstanding  character  that  have  made  of  this  splendid 
man,  the  foremost  Western  Star  in  the  entire  industry,  and  by  far  the  most 
popular  both  with  exhibitors  and  fans  throughout  the  entire  Nation.  Con- 
tract NOW  for  all  the  Fred  Thomson  productions  for  the  coming  season. 

FILM  BOOKING  OFFICES 

t  723  Seventh  Ave.,  New  York 

Exchanges  Everywhere 
Thematic  music  cue  sheets  available  on  all  our  features. 


F.  B.  0/s  product  is  coining  money  for  thousands  of  shrewd  Exhibitors 


To  book  securely  for  next 
season  you  must  have 
such  facts. 

Upon  a  company's  demonstra- 
ted ability  in  the  past  -  -  must 
you  gauge,  with  their  announ- 
ced program  before  you,  the 
degree  of  their  strength  in 
the  future. 

A  very  sane  and  simple  form 
of  business  reasoning. 

The  method  used  by  the 
most  successful  showmen 

in  the  country. 

Their  success  proves  the  me- 
thod is  right. 

Then  why  not  adopt  it  ? 


1ml  national  s  Leadership 
was  established  by  the  Per- 
formance of  its  pictures  at 
the  box  office. 

This  Performance  is  a  mat- 
ter of  record—  established 
by  You  / 

You  wrote  the  reports/ 

You  gave  the  results/ 

And  by  these  reports  for  the 

*  Check^Up"  section  of  the 
Motion  Picture  News  proved 
conclusively  — 

Hut  national  consistently  re- 
leases a  higher  percentage  of 
big  money  makers  than  any 
other  company  in  the  business. 


Hut  national 

STANDS  ON  PERFORMANCE/ 

Hut  national 

IN  PRESENTING  THE  WINNER  CROUP" 
ASKS  ONLY  THIS : 

BEAR  IN  MIND  ONE  THING 

By  actual  accomplishment 
as  reported  by  YOU  <*  - 

By  the  recorded  results 
of  YOU  R  experiences  -v 

1\ya{  national 

DELIVERED  MORE  REAL  MONEY 
MAKERS  DURING  THE  PAST  SEASON 
THAN  ANY  OTHER  COMPANY  IN 
THE  BUSINESS 


12  + 


MOVING    PICTURE    W  O  R  LD 


July  11,  1925 


Study  the  list  and  keep  in 

3p  "J'lYAt 


NORMA  TALMADGE 
in  "GRAUSTARK" 

A  Modern  Romance 

One  of  the  permanent 

"best  sellers."  George 
Barr  McCutcheon's 
novel  makes  an  admir- 
able vehicle  lor  this 
great  star.  The  story 
of  a  wealthy  young 
American  who  falls  in 
love  with  a  girl  and 
later  discovers  she  is  a 
Princess  of  Graustark. 
A  Joseph  M.  Schenck 
pre  se  n  tation  with 
Eugene  O'Brien.  A 
Dimitri  Buchowetzki 
production.  Screen 
version  by  Frances 
Marion. 


CONSTANCE 
TALMADGE  in 

"THE  MAN  SHE 
BOUGHT" 

This  Joseph  M. 
Schenck  presenta- 
tion provided  this 
popular  actress  with 
a  story  that  should 
more  than  please 
everyone.  It  is  by 
Pearl  Doles  Bell  and 
tells  of  a  girl  who 
buys  the  services  of 
a  paid  escort  at  the 
Boston  "Auction 
Block"  and  falls  in 
love  with  him. 


COLLEEN  MOORE  irt 

"WE  MODERNS" 

In  this  adaptation  from 
Israel  Zangwill's  stage 
play.  Miss  Moore  will 
have  a  role  that  gives  her 
the  big  opportunity  of 
her  career.  It  is  a  story 
of  a  flapper  who  finally 
finds  that  the  love  of  her 
mother  and  her  sweet- 
heart are  all  that  she 
really  wants  in  trie 
world.  June  Mathls 
wove  the  fabric  for  the 
screen  and  John  Francis 
Dillon  will  direct.  A 
staff  that  would  guaran- 
tee the  box  office  success 
of  any  picture. 


July  11,  1925 


MOVING    PICTURE  WORLD 


12! 


mind  the  PERFORMANCE  standing 
national  Picture/)  in  the  past. 


COLLEEN  MOORE  In 

"IRENE" 

Here  is  another  great 
musical  comedy  success 
for  this  great  star.  Re- 
member "Sally"? — well, 
"Irene"  has  all  the  pos- 
sibilities of  that  great 
money  maker  and  in 
some  respects  even 
greater.  June  Mathis, 
whose  splendid  work  on 
"Sally"  was  commented 
upon  all  over  the  coun- 
try, will  prepare  the 
script  for  "Irene." 


CORINNE  GRIFFITH 

in 

"FOREVER  AFTER" 

A  Corinne  Griffith  Pro- 
ductions, Inc.,  presenta- 
tion of  the  successful 
stage  play  by  Owen 
Davis.  The  story  re- 
volves around  the  prob- 
lems of  a  poor  boy  who 
is  in  love  with  the  rich- 
est girl  in  town,  and 
struggles  to  remove  the 
money  barrier  which 
stands  between  them. 
Undoubtedly  one  of  the 
most  sympathetic  roles 
Miss  Griffith  has  ever 
had. 


RICHARD 
BARTHELMESS  in 

"SHORE  LEAVE' 

Imagine  Dick  in  a  stir- 
ring sea  drama  as  a  boy 
who  loves  it  with  ro- 
mance that  is  as  stirring 
as  it  is  unusual.  This 
play  by  Hubert  Osborne 
that  was  so  successfully 
produced  by  David  Bel- 
asco  gives  to  Barthel- 
mess  one  of  the  best 
opportunities  he  has 
ever  had.  It  is  a  John  S. 
Robertson  production, 
presented  by  Inspiration 
Pictures,  Inc. 


JOHNNY  HINES 
in 

"RAINBOW  RILEY" 

The  popular  play  by 
Thompson  Buchanan 
that  served  Douglas 
Fairbanks  as  a  great 
stage  vehicle, "The  Cub" 
will  be  this  star's  second 
picture  for  First  Na- 
tional. It  is  a  wonderful 
selection  for  Hines  for  it 
has  every  possibility  in 
the  world  for  all  those 
things  upon  which  Hines 
has  gained  his  great 
popularity.  Will  be  one 
of  the  greatest  things  he 
has  ever  done.  Directed 
by  Charles  Hines. 


COLLEEN  MOORE  in 

"CLARISSA  AND 
THE  POST  ROAD" 

Here's  another  cork- 
er for  Colleen.  It 
tells  of  Clarissa 
Janeway,  a  wealthy 
young  lady  who  went 
out  and  fell  in  love 
with  an  unknown 
truck  driver.  This 
story  by  Grace  Sart- 
well  Mason  is  just 
suited  for  Miss 
Moore.  June  Mathis 
will  also  have  Edi- 
torial Supervision. 


COKiiNiNb  GRIFFITH  in 

"ASHES" 

^ne  of  the  most  power- 
j|  dramas  this  star  has 
ever  had.  Taken  from 
Florence  Reed's  great 
stage  success  by  Regi- 
nald Goode.  A  young 
actress  reaches  heights 
of  success  but  without 
knowing  of  an  affair  be- 
tween her  sister  and  her 
husband.  Her  realiza- 
tion and  her  final  tri- 
umph as  a  screen  star  is 
most  intense  and  grip- 
ping. Presented  by  Cor- 
inne Griffith  Produc- 
tions, Inc. 


RICHARD 
BARTHELMESS  in 

"THE  BEAUTIFUL 
CITY" 

Here  is  another  won- 
derful picture  for 
this  popular  star.  It 
is  an  original  story 
from  one  of  the  best 
men  in  the  business, 
Edmund  Goulding. 
Will  be  produced  un- 
der the  direction  of 
Elmer  Clifton  and 
presented  by  Inspira- 
tion Pictures,  Inc. 


LEON  ERROL  in 

"CLOTHES  MAKE 
THE  PIRATE" 

Here's  A  picture!  One  of 
the  greatest  comedy  finds  in 
years  in  a  story  of  a  Boston 
tailor  who,  dressed  as  a  pi- 
ra'.e  is  mistaken  by  a  pirate 
gang  as  their  chief  and  has 
to  put  to  sea  and  go  through 
with  it.  The  story  is  by 
Holman  Day  and  produced 
by  Sam  Rork.  If  ever  there 
was  a  howl  picture  made 
you  can  count  on  this  one 
being  it. 


CORINNE  GRIFFITH  in 

"CLASSIFIED" 

It  is  very  safe  to  predict 
that  this  Edna  Ferber 
story  with  the  adapta- 
tion by  June  Mathis  will 
be  the  greatest  picture 
Miss  Griffith  has  ever 
made.  Al  Santell  direct- 
ed. It  is  the  story  of  the 
young  girl  who  scoffs  at 
the  life  her  mother  had 
had  with  her  father  in 
their  little  flat  and  winds 
up  by  marrying  a  poor 
man  and  is  happy  in  a 
smaller  flat.  Presented 
by  Corinne  Griffith  Pro- 
ductions, Inc. 


MILTON  SILLS  in 

"THE 

KNOCKOUT" 

From  the  story  by  M. 
D.  C.  Crawford  it  tells 
of  a  prize  fighter  who, 
influenced  by  love, 
leaves  the  ring  for  a 
try  at  the  lumber  busi- 
ness. In  the  camp  in 
Maine  he  runs  into 
some  tougher  fights 
than  he  ever  found 
in  the  ring.  Another 
very  wonderful  selec- 
tion for  Mr.  Sills.  An 
Earl  Hudson  produc- 
tion. Directed  by  Lam- 
bert Hillyer.  Editorial 
direction  Marion  Fair- 
fax. 


JOHNNY  HINES  in 
"THE  LIVE  WIRE" 

The  irresistible  Johnny  in  the 
greatest  picture  he  has  ever 
made.  His  first  for  First 
National  has  all  the  ear 
marks  of  being  the  most  en- 
tertaining fast  moving  com- 
edy ever  released.  This  C.  C. 
Burr  presentation  Is  based  on 
the  story  "The  Game  of 
I  ight"  by  Richard  Washburn 
Child,  and  tells  of  two  circus 
pals  who  leave  the  big  tent 
and  try  to  win  fame  and 
fortune  In  the  business  world. 
Fast,  thrilling,  with  delight- 
ful comedy  and  a  peach  of  a 
love  theme.  Directed  by 
Charles  Hines. 


"JOSEPH  GREER 
AND  HIS 
DAUGHTER" 

by 

Henry  Kitchell  Webster 

Tells  of  a  middle-aged 
man  of  violent  emo- 
tions, primitive  likes 
and  dislikes  and  his 
daughter,  whose  tem- 
peramental makeup  is 
similar  to  her  father's. 
Their  battle  for  right 
to  do  and  love  as  they 
believe  is  one  of  the 
most  unusual  novels 
of  many  months.  With 
Lewis  Stone  and  Shir- 
ley Mason.  Just  the 
story  for  the  high 
ability  of  Miss  Mathis 
to  work  with. 


"3iiat  national  Picture* 


MOVING   PICTURE  WORLD 


July  11,  1925 


We  proved  by  PERFORMANCE 

jams- that  same 


"THE  UNGUARDED 
HOUR" 

by  Margaretta  Tuttle 
This  Saturday  Evening 
Post  serial  shows  the 
follies  and  the  fascina- 
tion of  the  modern 
American  Girl,  showing 
her  as  a  wonderful  com- 
bination of  virtue  and 
sophistication  with  a 
fascination  unrivaled 
by  the  women  of  any 
other  nation.  Supervised 
by  Earl  Hudson,  with 
Dorothy  Mackaill  and 
Lloyd  Hughes  In  the 
leading  roles. 


"A  HUSBAND  FOR 
GEORGE-ANNE" 

by  Hazel  Christie  MacDonald 

What  a  comedy  drama  this 
is!  Picture  this  situation. 
George-Anne  is  a  beautiful 
young  lady  who  does  every- 
thing so  well  men  are  afraid 
of  her  and  it  looks  as  though 
she  is  good  for  a  life  as  an  old 
maid.  She  then  decides  to  be 
the  kind  of  a  girl  that  men 
think  they  want.  There's  a 
boy  who  Is  also  having  the 
same  kind  of  trouble  and  he 
decides  to  change.  These  two 
meet  with  their  new  roles  and 
complications  start.  This 
one  will  get  them  anywhere. 


FRANK  LLOYD'S 

"OUT  OF  THE 
RUINS" 

By  Sir  Philip  Gibbs, 
the  internationally 
famous  war  corre- 
spondent, lecturer 
and  novelist,  has  giv- 
en in  this  story  as 
great  and  unusual  a 
romantic  story  as 
has  ever  been  writ- 
ten. Scene  is  laid  in 
France  before  and 
after  the  war.  It  tells 
of  the  love  of  Yvonne 
and  Bertram,  a  war 
hero,  branded  as  a 
deserter  and  sup- 
posedly shot. 


July  11,  1925 


MOVING  PICTURE  WORLD 


127 


we  were  better  judges  of  what  the  public 
judgement  is  reflected  in  //te* WINNER  GROUP" 


"THE  DARK 
ANGEL" 

From  the  stage  success 
by  H.  B.  Trevelyan  this 
plot  Illustrates  the  great 
love  of  a  man  for  a 
woman  by  not  permit- 
ting her  to  sacrifice  her- 
self to  him  when  he  has 
been  blinded  during  the 
great  war.  This  Samuel 
Goldwyn  presentation 
will  have  In  the  leading 
roles,  Ronald  Coleman 
and  Vilma  Banky. 
Another  great  picture 
from  the  Goldwyn-Fitz- 
maurice  combination. 


"INVISIBLE 
WOUNDS" 

by  Frederick  Palmer 

It  is  a  dramatic  love  story 
with  Paris  and  the  war  as  a 
background.  Young  couple 
with  very  little  knowledge  of 
life  meet  in  Paris  while  there 
for  play.  They  fall  in  love. 
War  breaks  out  and  through 
misunderstanding  girl  cuts 
boy  out  of  her  life.  After  the 
war  boy  goes  back  to  America 
and  is  on  verge  of  marrying 
when  in  driving  in  country 
is  attracted  to  a  little  boy  in 
the  garden  of  a  country 
house,  who  turns  out  to  be 
his  son  and  Irene  and  Billy 
are  reunited.  A  Robert  T. 
Kane  Production. 


"THE  SEA 
I  WOMAN" 

from  play  by  Willard 
Robertson 

An  Edwin  Carewe  Pro- 
duction, with  Blanche 
Sweet,  which  tells  a 
vivid  drama  of  the  sea. 
Molla  Hansen,  a  Nor- 
wegian sailor  woman, 
^  lives  in  a  hut  against  the 
base  of  a  lighthouse  in 
the  Chesapeake  Bay. 
Her  struggle  against  two 
smugglers  who  try  to 
bring  dishonor  and  un- 
happiness  to  herself  and 
Pearl,  a  girl  of  eighteen, 
daughter  of  the  man 
who  saved  her  life,  forms 
as  thrilling  a  painting  of 
the  sea  as  has  ever  been 
seen. 


"THE  HALF  WAY 
GIRL" 
by  E.  Lloyd  Sheldon 
Tells  of  Poppy  LaRue, 
an  American  chorus 
girl  who  becomes 
stranded  in  the  Far 
East,  where  the  atti- 
tude of  men  towards 
women  East  of  Suez 
is  that  they  have  no 
soul  —  only  a  body. 
Doris  Kenyon  carries 
he  role  of  Poppy  and 
Lloyd  Hughes,  Hobart 
Bosworth,  the  two 
principal  male  char- 
acters. Directed  by 
John  Francis  Dillon 
under  the  supervision 
of  Earl  Hudson.  Edi- 
torial direction  of 
Marion  Fairfax. 


"THE  SCARLET 
SAINT" 

hy  Gerald  Beaumont 

Adapted  from  his  Red 
Book  story,  "The  Lady 
Who  Played  Fidele," 
tells  of  a  love  that  lasted 
the  length  of  a  lifetime, 
a  love  lost  in  youth  to  be 
regained  again  after 
twenty  years  had 
elapsed.  This  is  an  Earl 
Hudson  Production  and 
will  have  Mary  Astor 
and  Ben  Lyon  in  the 
leading  roles.  One  of 
the  finest  romantic 
dramas  the  screen  has 
ever  seen. 


"PARADISE" 

by  Cosmo  Hamilton 

This  current  novel  b>' 
one  of  our  most  popular 
of  writers  is  a  wonderful 
society  drama.  It  is 
written  by  a  man  who 
has  no  equal  as  a  writer 
of  this  type  of  story. 
The  scenes  are  laid  in 
the  background  of  Eng- 
lish luxury.  The  pic- 
ture result  promises  to 
be  one  of  the  best  things 
of  the  year. 


"THE  BOSS  OF 
LITTLE  ARCADY" 

by  Harry  Leon  Wilson 
This  popular  novel  is 
by  one  of  America's 
greatest  writers.  It 
tells  of  a  typical 
American  small  town 
and  a  kindly  old 
lawyer  who  has  only 
one  fault — liquor.  The 
citizens  try  to  drive 
him  out  —  the  move 
acts  as  a  stimulant — 
he  fights  —  becomes 
elected  mayor  and 
plays  a  large  part  in 
the  beautiful  romance 
that  runs  throughout. 
An  Earl  Hudson  Pro- 
duction with  a  great 
all-star  cast. 


"THE  ROSE  OF 
MONTEREY" 
by 

Eugene  Woodward  and 
Minna  Smith 

Describes  the  days  of 
undeveloped  C  a  1  i  - 
fornia,  when  this  ter- 
ritory was  being 
fought  for  by  Mexico 
and  the  United  States. 
It  tells  of  a  beautiful 
Mexican  girl  fighting 
on  one  side  and  a  fine 
young  American  fight- 
ing on  the  other. 
Their  meeting,  their 
love  and  how  it  finally 
helped  to  secure  Cali- 
fornia for  the  United 
States  is  as  engrossing  a 
story  as  has  ever  been 
selected  for  the  screen. 


"THE  PACE  THAT 
THRILLS" 

by  Byron  Morgan 

Story  of  a  movie  star,  accuseo 
of  being  a  coward  because  he 
always  insisted  on  the  dan- 
gerous stunts  being  done  by 
a  double.  He  suffered  the 
jeers  of  all,  even  the  thoughts 
of  his  sweetheart.  Finally,  in 
a  thrilling  auto  race,  he 
proves  to  all  that  he  is  not  a 
slacker  and  afraid.  Ben  Lyon 
carries  the  leading  role  and 
Mary  Astor  the  leading  fem- 
inine part.  Editorial  direc- 
tion Is  by  Marion  Fairfax. 
Webster  Campbell  directed. 


"HEIRS 
APPARENT" 

by  Sir  Philip  Gibbs 

This  is  to  be  an  Edwin 
Carewe  production.  It 
is  a  wonderful  society 
drama  of  a  young  man 
who  led  the  wildest  kind 
of  life  at  college  and 
when  the  family  were 
down  and  out  he  is 
called  upon  to  pull  them 
out  and  does.  This  pic- 
ture will  appeal  to  all 
movie  fans.  A  typical 
audience  picture  with 
bi£  cast. 


"DON  JUAN'S 
THREE  NIGHTS" 

by  Ludwlg  Biro 

A  great  comedy  drama 
which  speaks  of  a  great 
tenor,  the  idol  of  women. 
A  young  girl  becomes  In- 
fatuated with  him  and 
instead  of  responding 
he  treats  her  as  a  child, 
guides  her  to  ideal  wo- 
manhood, gets  a  hus- 
band for  her  and  finds 
himself  in  the  role  of  a 
lover  only  to  discover  she 
ro^iiv  loves  hsr  husband. 


^CAREERS' 

from  the  European  stage  suc- 
cess by  Alfred  Schlrokauer 
and  Paul  Rosenhayn 

A  great  drama  of  the 
Orient.  Tense,  dynamic 
"Careers"  tells  of  a  wo- 
man's place  in  her  hus- 
band's career.  This  ca- 
reer leads  into  the  mys- 
tery that  surrounds  the 
baffling  murder  of  the 
Colonial  president.  One 
of  the  most  powerfulj 
stories  the  screen  has 
had  for  some  time  with 
tremendous  box  office) 
possibilities^ 


Hut  national  Pictures 


28 


MOVING   PICTURE  WORLD 


July  11,  1925 


The  more  one  studies  what  9/^ WINNER  GROUP 

will  find  Tirat 


"JOANNA" 

by  H.  L.  Gates 

Another  great  news- 
paper serial  sensation. 
Tells  of  a  great  man 
who  wanted  to  adopt  a 
daughter.  He  selected  a 
shop  girl  who  suddenly 
found  herself  in  posses- 
sion of  a  mysterious 
million  dollar  inherit- 
ance. She  starts  out  to 
burn  up  the  town.  It 
carries  her  into  scandal 
at  Monte  Carlo  —  yet 
with  all  she  manages 
to  keep  her  head  and 
in  the  end  proves  she 
is  sensible  and  good 
and  everything  turns 
out  all  right. 


"BLUEBEARD'S 
SEVEN  WIVES" 

Robert  T.  Kane  Production 

Here's  something  dif- 
ferent. Wealthy  man 
travels  all  over  the 
world  looking  for  a 
wife.  Takes  his  sec- 
jetary  and  her  mother 
along.  Gets  married 
and  immediately  his 
wife  disappears.  Mar- 
ries again,  she  dis- 
appears and  so  on  until 
after  his  seventh  runs 
away.  Then  when  they 
all  appear  at  Monte 
Carlo  it  is  disclosed  he 
did  not  marry  them  at 
all  but  used  this  method 
to  see  if  his  secretary 
whom  he  loved  all  the 
time  really  loved  him. 


"THE  FAR  CRY" 

by  Artbur  Richman 


The  picturization  of  the 
stage  play  by  Arthur 
Richman  promises  to 
be  one  of  the  best 
things  Mr.  Hudson  has 
ever  made.  It  tells  of 
a  young  girl,  the  type 
of  girl  who  thrives  on 
playing  with  fire.  The 
background  of  her  ac- 
tivities carries  through 
the  colony  in  Paris  of 
the  idle  rich.  This  one 
is  certainly  an  audience 
picture  of  the  first 
water. 


July  11,  1925 


MOVING    PICTURE  WORLD 


129 


offers-the  more  one  realizes  that  nejct  season 

leading  on  PERFORMANCE 


"HELL'S  KITCHEN" 
by  Robert  Stowers 

A  wonderful  story  with 
the  scenes  laid  in  New 
York  City.  It  is  as  en- 
tertaining and  as  in- 
teresting a  tale  of  that 
section  of  New  York 
which  is  always  fasci- 
nating to  the  world — 
the  East  Side.  This  is 
a  delightfully  humor- 
ous love  story  and  will 
be  given  a  treatment 
that  will  give  to  the 
screen  one  of  the  best 
things  of  its  kind  that 
has  ever  been  pro- 
duced. Robert  T.  Kane 
Production. 


"THE  SAVAGE" 

by  Ernest  Pascal 

A  most  unusual  story 
with  many  thrills  and  a 
very  human  love  theme. 
Tells  of  a  young  savage 
found  on  an  island  in 
the  South  Seas  who  is 
taken  to  New  York  to  be 
trained  as  a  social  find 
for  the  amusement  of 
society.  Later  it  turns 
out  he  is  the  son  of  a 
wealthy  man  who  was 
marooned  on  the  Island 
and  lost  years  before. 
The  type  of  story  that 
has  universal  appeal. 


"PUPPETS" 

by  Frances  Ligbtner 

A  great  New  York  stage 
success  produced  by 
Brock  Pemberton.  A 
powerful  drama  of  New 
York's  Italian  quarter 
with  the  scenes  laid  in 
the  back  stage  section 
of  a  marionette  show. 
Ideally  suited  for  the 
screen  because  it  is  un- 
usual and  carries  a  very 
intense  and  thrilling 
love  story. 


"JAIL-BIRDS,  Inc." 

by  W.  H.  Clifford 

This  story  Is  as  Interesting  as 
the  title  sounds.  Young  man 
—son  of  Milk  King  of  New 
York — is  disinherited.  Later 
finds  himself  in  jail  where  he 
comes  In  contact  with  an  in- 
ventor of  a  milking  machine. 
Organizes  among  wealthy 
speeders  serving  sentence  a 
company,  calling  it  "Jail- 
Birds,  Inc."  How  they  get 
out  of  jail— the  romance  that 
develops— the  success  of  the 
company — form  one  of  the 
most  interesting  stories  ever 
written. 


"MLLE.  MODISTE" 

by  Henry  Blossom  and 
Victor  Herbert 

One  of  the  greatest  musical 
plays  of  all  time.  Produced 
by  Charles  Dillingham,  it  was 
this  vehicle  by  which  Fritzl 
Scheff  reached  her  greatest 
heights.  First  National  will 
produce  this  for  the  screen 
with  a  treatment  that  will 
place  it  among  the  finest 
things  the  screen  has  ever 
had  just  as  the  play  was  one 
of  the  greatest  the  stage  has 
ever  had.  The  story,  settings 
and  the  music,  which  had 
such  popular  themes  as 
"Kiss  Me  Again"  will  make 
this  one  of  the  real  big  money 
makers  of  the  year. 


"THE 
JUST  STEWARD" 

by  Richard  Dehan 

There  have  been  a 
goodly  number  of  sto- 
ries written  around  the 
war  but  none  that  sur- 
pass in  dramatic  power 
and  unique  and  thrill- 
ing situations  as  is  to 
be  found  in  this  one. 
It  has  every  element  of 
great  box  office  force 
that  are  sure  to  make  it 
a  big  money  maker. 


"NAZARETH" 

by  Clarence  Buddington 
Kelland 

A  most  powerful 
story.  It  was  written 
f  by  one  of  America's 
most  popular  writ- 
ers, and  is  to  appear 
serially  in  the  Ladies 
Home  Journal.  This 
society-crook  mir- 
acle man  drama  un- 
der the  guidance  of 
Miss  Mathis  will  be 
one  of  the  year's 
best  productions. 


"THE  GOLDEN 
MUMMY" 
by  George  W.  Sutton,  Jr. 

A  marvelous  story  of 
the  South  African  Dia- 
mond fields.  It  ran  as 
a  short  story  in  Ad- 
venture Magazine  un- 
der the  title  of  "The^ 
Dawn  of  His  Tomor- 
row." An  extraordi- 
nary love  story  of  a 
gentleman  adventurer 
who  battles  against 
most  terrific  odds  for 
the  love  of  the  daugh- 
ter of  the  head  of  the 
Diamond  Trust. 
Thrilling,  fast  moving 
and  a  beautiful  love 
story. 


"THE  DANGEROUS 
MRS.  DENHAM" 

by  V.  E.  Powell 

If  ever  there  was  a  story 
ideally  suited  for  picture 
purposes  here  is  one.  A 
beautiful  woman  loses 
faith  in  life.  Battles  it 
with  the  "take  all  and 
give  nothing"  spirit  un- 
til real  love  comes  along 
and  through  this  and 
self  sacrifice  gains  that 
happiness  she  always 
believed  was  never  to  be 
hers.  A  most  engrossing 
and  heart  o^oea!  story. 


"THE  LOVE  LINK" 


by  Pearl  Doles  Bell 

Another  popular  novel 
by  the  author  of  "San- 
dra." Jerry,  a  flapperish 
sort  of  young  lady,  is 
always  looking  for  a  new 
thrill.  She  worships  her 
Mother  and  Dad  and 
when  she  sees  their  mat- 
rimonial barque  going 
on  the  rocks,  steps  in 
and  by  using  her  in-' 
genuity  and  daring 
finally  brings,  her  par- 
ents together  again  by 
their  common  interest 
of  worry  over  her  carry- 
ings on. 


"MISMATES" 

by  Myron  C.  Fagan 

The  domestic  melodrama 
that  is  making  such  a  hit  in 
New  York  as  a  stage  play. 
Judy,  a  manicurist,  marries 
an  aristocrat.  His  family  cuts 
him  off  and  he  leaves  college 
for  work.  Their  life  becomes 
one  of  misery.  Judy  gets 
mixed  up  in  a  crooked  deal 
and  is  sent  to  prison.  Her 
husband  leaves  her  and  takes 
the  child.  When  released,  she 
finds  that  he,  believing  her 
dead,  has  married  again. 
With  the  help  of  Ted  Wilson, 
who  has  always  loved  her, 
she  regains  her  child  and 
finds  her  happiness  as  his 
wife. 


"THE  (JKYSTAL 
CUP" 

by  Gertrude  Atherton 
Another  great  story  by 
the  author  of  "Black 
Oxen."  A  society  drama 
which  tells  of  the  hatred 
of  a  girl  for  men  due  to 
the  manner  in  which 
her  mother  was  treated. 
It  shows  how  under  cer- 
tain influences  she  mar- 
ries for  convenience,  not 
love,  and  how  at  last  she 
finally  finds  love,  but 
not  of  her  husband.  This 
story,  serialized  in  the 
Pictorial  Review,  prom- 
ises to  be  another  sensa- 
tion. 


Jirat  Rational  Picture* 


MOVING   PICTURE  WORLD 


July  11,  1925 


Values/  Values/  Values  / 

with  them/ 


"JUST 
A  HUSBAND" 

by  Dana  Burnett 

Theatrical  director 
marries  star  he  dis- 
covers and  trains.  She 
becomes  a  great  star 
and  he  gradually,  just 
a  husband.  As  her 
popularity  grows  his 
position  becomes  more 
irksome  and  finally  he 
turns  to  drinking. 
They  separate  only  to 
unite  when  the  real 
truth  of  their  great 
love  for  each  other 
comes  to  the  surface 
through  her  illness.  A 
Robert  T.  Kane  Pro- 
duction. 


"MEMORY  LANE" 

A  John  M.  Stahl 
Production 

As  sweet  a  romance 
as  was  ever  written. 
Tells  of  the  great 
sacrifice  a  man 
made,  how  he  de- 
liberately killed  a 
love  that  the  woman 
in ight  find  happiness 
and  peace  in  the  lot 
her  family  had 
forced  upon  her. 
This  is  accomplished 
in  a  climax  that  is 
most  unexpected  and 
unusual. 


"THE 
TIDAL  WAVE" 

by  Hutchinson  Boyd 

This  is  a  wonderful 
drama  of  the  sea 
adapted  from  the  play 
by  Hutchinson  Boyd. 
It  tells  of  a  widow  and 
her  two  sods  who  live 
in  a  fishing  village  on 
the  coast  of  Maine.  It 
tells  of  the  love  of  the 
two  boys  for  the  same 
girl  that  carries  its 
battle  to  the  South  Seas. 
A  great  story  for  any 
screen  and  splendid 
vehicle  for  the  ability 
of  Miss  Mathis  to  work 
on. 


July  11,  1925 


MOVING   PICTURE  WORLD 


national  Pictures  are  filled 

Cftiat  is  why  they  are  best  money  makers/ 


FRANK  LLOYD'S 

'THE  SPLENDID 
ROAD" 


The  story  by  Vingie  E.  Roe 
tells  of  the  West  following  the 
gold-rush  days  of  1850  and 
1854.  It  contains  the  ro- 
mance and  struggle  that  sur- 
rounded a  beautiful  girl  who 
resolved  to  play  a  man's  role 
In  a  lawless  pioneer  country. 
Mr.  Lloyd  will  give  this  a 
treatment  that  promises  to 
make  it  the  outstanding 
screen  story  of  the  West  ever 
made.  Produced  by  Frank 
Lloyd  Productions,  Inc. 


" ETERNAL 
LAMPS  " 

by  Ferdinand  Reyer 

There  is  nothing  more 
fascinating  than  a 
story  of  New  York 
night  life  with  the 
stage  as  a  background. 
Here  is  a  great  drama, 
fast  moving  and  most 
engrossing  which  car- 
ries you  through  that 
particular  strata  of  life 
described  above. 


"ISLES  OF 
ROMANCE" 

by  Richard  Connell 

A  young  girl  of  New  York's 
smart  set  is  a  hero  worship- 
per. Joins  yachting  party  on 
which  is  young  banker  who 
wants  to  marry  her.  While  in 
Southern  waters  they  spend 
twenty-four  hours  on  a  small 
island.  Her  bubble  of  ro- 
mance bursts.  They  go  back, 
are  married,  constantly 
quarrel  until  finally  the 
young  man  ups  and  in  cave 
man  fashion  treats  her  rough 
and  she  then  finds  out  she 
really  loves  him. 


VBED  AND  BOARD" 

by 

Lenore  Coffee 

Story  is  of  a  dis- 
satisfied wife  who 
sincerely  feels  that 
the  modern  wife  is 
almost  as  much  a 
slave  to  her  husband 
as  the  inmate  of  a 
Turkish  harem.  She 
expresses  herself  and 
leaves  her  home.  Her 
experiences  before 
she  realizes  how 
wrong  she  was  is  cer- 
tainly as  fascinating 
a  story  as  has  ever 
reached  print.  / 


Specials  for  1925-1926 


FRANK  LLOYD'S 
"WINDS  OF  CHANCE" 

One  of  the  most  virile  and 
fascinating  stories  ever  writ- 
ten by  Rex  Beach.  A  mighty 
epic  of  one  of  America's 
most  stirring  periods — the 
gold  rush  to  the  Klondike. 
It  is  the  story  of  one  man 
who  faced  the  Klondike  alone, 
without  friends  or  money,  and 
tells  how  he  won  the  hard 
fight  for  the  thing  he  came  to 
seek  in  that  country  and  the 
love  that  he  found  in  that 
country.  A  wonderful  cast 
portrays  Frank  Lloyd's  inter- 
pretation of  this  story  namely: 
Ben  Lyon,  Anna  Q.  Nilsson, 
Viola  Dana,  Hobart  Bos- 
worth,  Tully  Marshall,  Victor 
McLaglen  and  Claude  Gill- 
ingwater.  A  special  if  there 
ever  was  one. 


"VIENNESE  MEDLEY" 

A  June  Mathis  Production 

Edith  O'Shaughnessy's  stu- 
pendous story  will  reach  the 
screen  as  one  of  the  greatest 
pictures  of  its  kind  ever  made. 
A  big  picture  in  every  sense 
of  the  word  is  this  story  of 
the  pleasure  loving  city  of 
Vienna  after  the  war.  Its  tale 
of  the  outcast  daughter  of  an 
upper  Viennese  family  who 
returns  in  the  city's  darkest 
days  to  help  the  stricken  fam- 
ily and  justify  her  own  faith 
in  love  and  the  right  of  fem- 
inine self-expression  forms 
one  of  the  greatest  themes 
ever  written.  A  wonderful 
story  and  under  the  supervi- 
sion of  Miss  Mathis— a  great 
special.  Conway  Tearle,  An- 
na Q.  Nilsson,  May  Allison  and 
Ian  Keith  make  one  of  the 
greatest  casts  ever  assembled. 


MILTON  SILLS 

in 

"MEN  OF  STEEL" 

This  Earl  Hudson  production, 
adapted  from  the  Saturday 
Evening  Post  story,  "United 
States  Flavor"  by  R.  G.  Kirk, 
will  come  to  the  screen  with 
the  same  gigantic  production 
effort  behind  it  that  made 
such  specials  as  "The  Lost 
World"  and  "The  Sea  Hawk." 
It  is  a  story  of  steel,  a  story 
filled  with  romance — a  tre- 
mendous visualization  of  this 
great  industry,  a  colorful  por- 
trayal of  the  struggle  of  a 
young  American  who  married 
the  daughter  of  a  Hungarian 
laborer  and  then  battled  his 
way  to  the  top.    Doris  Ken- 
yon  will  be  seen  in  support 
of  Milton  Sills. 


"3iiat  national  Picture* 


THAT'S  THE 
national  STORT 

Its  clean  cut  and  straight 
from  the  shoulder  and— 

FREE  FROM  ANT  CLAIMS  except 
PERFORMANCE  RECORDS  AS 
ESTABLISHED  BY  TOU / 

Tou  are  experienced  showmen 
Tbu  know  Real  box-office 

values/ 

Jo-WEIGH  THE  FACTS 

not  the  ENTHUSIASM/ 

^thenTSook! 


Permit  us  however, before  closing 
to  grow  a  little  enthusiastic — 
about  ourWINNER  GROUP- 
and  say: 

WE  SINCERELY  BELIEVE  OUR  NEXT 
SEASONS  LAYOUT  SURPASSES  IN 
BOX-OFFICE  STRENGTH  ANYTHING 
WE  HAVE  EVER  DONE  BEFORE / 

{and'hut  national  has  always 

made  good  on  their  beliefs/} 

Which  Means- 

Kbur  reports  during  next  season 

will  show-firM  national 

STILL  LEADING  THE  INDUSTRY 
WITH  THE  GREATEST  NUMBER 
OF  BIG  MONEY  MAKERS/ 


INVESTIGATE  PAST  PERFORM- 
ANCES ,  t§9 

STUDY  FUTURE  PRODUCT 
AND  VALUES 

LET  PERFORMANCE  BE  YOUR 
GUIDE  AND  YOU'LL  GET  THE 
BEST 

Again  we're  out  for  results  f 

Again  we  will  get  results/ 

1925  -  iqi6 

will   still  find 

"3irat  national  Pictured 

forming  the  backbone  service  of  the 
country's  finest  showmen  for  one 
reason         rJheif  get  results. 


Gfie 


Moving  Picture 

WORLD 

Founded  in  1*)0J  by  J.  P.  Chalmers 


Visitors 


THIS  is  the  week  to  let  the  visitors  to  the  office 
do  the  talking  on  the  editorial  page.  The 
weather  is  hot,  there  is  a  tempting  conven- 
tion within  range  of  Asbury  Park's  cool  breezes, 
and,  besides,  the  visitors  are  certain  to  prove  more 
interesting  than  the  editor. 

No  doubt  of  it.  Take  the  first  visitor,  a  film 
salesman,  covering  a  mid-western  territory. 

"Say,"  he  declares,  "It's  about  time  you  editors 
started  to  tell  the  small  exhibitor  that  he  is  no 
longer  the  backbone  of  this  industry.  He  has  been 
fed  up  on  that  phrase  and  he  believes  it.  While 
the  truth  is  that  the  real  small  timer,  the  two  and 
three  hundred  seat  fellow,  is  a  member  of  a  dying 
race. 

"Twelve  hundred  seat  houses — and  larger — in 
the  thriving  middle-sized  cities  are  killing  him. 
Automobiles  and  good  roads  are  killing  him.  The 
eternal  desire  of  the  women  folk  to  'get  out  of  the 
rut'  is  killing  him. 

"Families  will  travel  twenty  and  thirty  miles  and 
more  now  over  good  roads  to  see  the  latest  pic- 
tures under  up-to-date  conditions.  And  like  it  so 
well  it  soon  becomes  a  habit — the  family's  once-a- 
week  treat. 

"All  the  time  there  is  a  little  exhibitor  up  on 
Main  Street,  showing  the  best  pictures  he  can  af- 
ford— which  isn't  saying  much  for  their  age, 
though  the  quality  may  be  there — and  finding  his 
clientele  gradually  narrowing  down  to  the  kids 
and  the  folks  in  town  who  can't  afford  autos  or 
don't  care  for  them. 

"Backbone?  The  backbone  of  this  industry 
right  now  is  the  hub  city — with  good  roads 
radiating  in  all  directions  and  drawing  from  as 
many  as  a  dozen  towns. 

"In  hundreds  of  cases  there's  a  'For  Sale'  sign 

where  the  backbone  used  to  be." 

*    *  * 

THE  executive  head  of  one  of  the  country's 
largest  circuits  was  another  visitor  to  New 
York  last  week.  His  home  offices  have  been 
making  consistent  weekly  use  of  Colby  Harriman's 
Presentations  Department  in  Moving  Picture 
World  ever  since  that  department  was  instituted. 
We  discussed  the  department  with  him  and  then 
ventured  a  bit  of  mild  surprise. 


"Frankly,"  we  said,  "When  the  Presentations 
Department  was  started  we  did  not  really  expect 
the  response  we  have  received  from  theaters  of 
your  size  and  importance.  The  department  had 
been  conceived  principally  for  the  new  'backbone 
of  the  industry'— the  twelve  hundred  seater  in 
middle  sized  cities. 

"We  had  thought  that  institutions  of  your  size 
were  able  to  spend  the  money  to  maintain  pre- 
sentation staffs  equal  to  any." 

"So  we  are,"  responded  the  circuit  head.  "We 
are  able  to  spend  the  money — and  willing  to.  But 
where  can  you  get  the  men? 

"Did  you  ever  stop  to  think  how  many  really 
able  creative  presentation  men  there  are  in  the 
country — men  equipped  with  an  all-around  train- 
ing in  stage,  art,  music,  lighting,  and  so  on? 

"It  is  only  natural.  Think  back  to  the  days 
before  the  motion  picture.  How  many  were  needed 
to  meet  the  demands  of  the  spoken  drama?  And 
the  present  day  picture  theater  of  any  class  at  all 
makes  once-a-week  demands,  for.  creative,  in- 
genuity where  the  stage  required  once-a-season 
ideas. 

"We  are  training  our  men — all  of  us,  all  over  the 
country.  Up  and  coming  youngsters  who  are 
studying  the  new  art  in  the  school  of  experience — 
and  receiving  valuable  aid  from  such  workers  as 
Colby  Harriman.  In  turn  they  are  cooperating 
with  him  for  the  benefit  of  all. 

"Give  us  time  and  you'll  see  hundreds  in  this  new 
picture  vocation  where  there  is  one  now — and 
every  one  of  them  doing  as  much  to  bring  the 
dollars  into  box  offices  as  any  picture  producer." 


*  *  * 


THE  last  visitor  to  the  office  who  had  his  remarks  jotted  down 
on  the  note-pad  said  a  disquieting  thing.  He  is  an  independent 
exchange  man.  In  the  course  of  a  general  discussion  he  let 
these  words  drop.  "Last  year  was  an  exhibitor's  year;  this  year 
we  are  going  to  make  it  an  exchangeman's  year." 

He  was  referring  to  the  exchange's  relations  to  producers. 
We  don't  like  that  thought.    If  it  is  characteristic — we  don't  think 
so — then  it  means  a  dog  eat  dog  attitude  towards  the  independent 
producer  who  is  this  year  putting  more  time,  money,  and  energy 
than  ever  into  his  pictures. 

If  short-sightedness  deprives  him  of  a  fair  return  for  that  effor* — . 
two  choices  remain  open  to  him  next  season.  He  can  call  "quits" — 
or  seek  a  national  release. 

Neither  choice  is  very  encouraging  for  independent  exchanges. 


There's 
Extra 

MONEY 

in  the 
Short 
Subject 


Are  You 

Qetting 

YOURS? 


Advertising 

Does 

It 


Moving^  P  ic  tiire 

WORLD 

EDITOR    -    -   ROBERT  E.  WELSH 

Published  Weekly  by  CHALMERS  PUBLISHING  COMPANY,  516  Fifth  Avenue,  New  York,  N.  Y. 
Telephone:  Murray  Hill  1610-1-2-3.    Member  Audit  Bureau  of  Circulations.  John  F.  Chalmers,  president; 

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and  treasurer,  and  Ervin  L.  Hall,  business  manager. 

Branch  Offices:  Joseph  Esler,  5434  Glenwood  Avenue,  Chicago;  W.  E.  Keefe,  1312  Stanley  Avenue, 
Hollywood,  Cal. 

Managing  Editor — John  A.  Archer.  Advertising  Manager — Ben  H.  Grimm.  Circulation  Manager — 
Dennis  J.  Shea. 

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reserved.) 

Other  publications  :  Cine  Mundial  (Spanish).   Technical  books. 


VOLUME  75 


NUMBER  2 


To  Keep  You  Posted 

Editorial    135 

Short  Subjects  Are  the  "Edge"  of  the  Picture    Program   137 

New  Jersey  Convention  Rejects  Greater  Movie  Season,  Re-elects  Seider   138 

Suit  for  $113,000  Aftermath  of  Selznick  Co.  Bankruptcy    144 

Brown  Made  a  Vice-President  of  F.  O.  B. ;  Marcus  Named  Sales  Head   144 

Chicago  Hums  with  Preparations  for  Greater  Movie  Season  Drive   145 

North  Carolina  Makes  Woodhull  Member  for  Life   145 

Regional  Directors  to  Protect  the  Interests  of    Independents   146 

Conn.  Tax  and  Censorship  Bill  to  Be  Taken  to  U.  S.  Supreme  Court   147 

Most  Motion  Picture  Sets  Stiff,  Says  Diamont-Berger    148 

Alleged  Lack  of  Screen  Credit  Agitates  Canadian   Parliament   149 

Schiller  Trip  Means  No  Foreign  Invasion,  Says  Loew   149 

Eight  Theatregoers  Perish  in  Mysterious  Kansas  City  Fire   150 

Paramount  and  Butterfield  Waging  Battle  in  Michigan   150 

Paul  Mooney  to  Head  the  New  Alliance  Producing  Co   150 

Wisconsin  Finances  Healthy;  Big  Blue  Law  Fight  Impends   151 

New  Warner  Appointments  Are  Announced  on  Return  of  Morris   151 

Exhibitors'  News  and  Views   167 

Projection    207 

To  Sell  Your  Seats 

The  First  Run   158 

Selling  the  Picture  to  the  Public  (Department)    158 

Sent  Ticket  Apologies  to  Credulous  Who  Answered  Classified  Teaser  Spaces   158 

Production  Hints  from  Edward  L.  Hyman   159 

Made  Perambulator  Wear  Big  Blinders   160 

Kindly  Deed  Was  Boomer  for  "Sally"   161 

Store  Spends  $250  for  "Sans  Gene"  Advertisement    162 

Paints  His  Marble  for  a  Lobby  Effect   163 

To  Aid  Your  Bookings 

Reviews    J6^ 

Straight  from  the  Shoulder  Reports   174 

Pep  of  the  Program   «~ 

Current  and  Advance  Releases   202 


July  11,  1925 


MOVING   PICTURE  WORLD 


137 


Short  Subjects 
Are  the  "Edge"  of 
The  Picture  Program 


By 

Frank  C.  True 


NE  might  ask  what  benefit  food  is  to  the  stom- 
II  ach,  air  is  to  the  lungs  or  collar  buttons  to  a  shirt 
and  he  would  get  a  laugh,  but  he  could  ask 
equally  as  ridiculous  a  question  concerning  the  business 
of  exhibiting  motion  pictures  and  get  a  serious  response 
from,  I  dare  say,  20  per  cent,  of  the  average  suburban 
or  small  town  exhibitors." 

R.  R.  Biechele,  president  of  the  Motion  Picture  The- 
atre Owners  of  Kansas-Missouri  and  owner  of  the  Osage 
Theatre,  one  of  the  most  successful  suburban  houses  in 
Kanasas  City,  Kas.,  slowly  weighed  his  words  and  con- 
tinued : 

"It's  a  fact — not  theory.  'What  comedy  are  you  playing 
tomorrow  night?'  I  asked  a  fellow  exhibitor  only  last 
week.  'H-u-m-m,  let's  see,'  he  said,  reaching  for  his  inner 
coat  pocket.  T  threw  in  something,  but  I've  forgotten 
what.'  He  was  an  ideal  representative  of  that  20  per  cent, 
portion  I  have  in  mind.  He  has  a  large  suburban  theatre 
but  told  me  the  warm  weather  was  slowing  up  business 
considerably  despite  the  fact  that  a  theatre  a  few  blocks 
away  was  not  meeting  with  the  same  experience.  My  friend 
in  question  exercises  great  care  in  selecting  his  features, 
taking  pains  to  see  that  they  are  adapted  to  his  type  of 
patrons — and  then  he  'throws  in'  a  comedy  or  short  sub- 
ject. This  may  bring  a  smile  from  many  theatre  owners, 
but  I'll  gamble  that  50  per  cent,  of  those  who  smile  are, 
more  or  less,  guilty  of  the  same  practice. 

"For  the  time  being  let  us  attach  a  new  name  to  the 
short  subject  and  call  it  the  'edge.'  The  other  night  I 
was  sitting  on  the  front  porch  of  a  neighbor.  They  had 
seen  the  picture  at  my  theatre  and  were  looking  over 
newspaper  advertisements  for  a  theatre  to  attend.  As 
it  so  happened,  two  theatres — both  about  the  same  riding 
distances  away — were  playing  good  and  widely  exploited 
features  of  almost  the  same  type.  The  family — four  in 
number — was  equally  divided  in  opinion  as  to  which  the- 
atre to  attend.  'Let's  see  what  else  they  have  at  the  "X" 
Theatre,'  was  the  unanimous  expression.  In  three  letters 
of  agate  type,  in  an  obscure  corner  of  the  advertisement, 
was  the  comedy.  But  scarcely  had  that  been  read  than  the 
father  noticed  a  comic  sketch  and  a  goodly  portion  of  the 
advertisement  of  the  'B'  Theatre  devoted  to  its  comedy. 

"The  decision  was  not  long  in  being  reached.  Would  you 
believe  me  when  I  tell  you  that  the  comedy  in  agate  type 
was  30  per  cent,  better  than  the  one  given  more  space? 
Yet  which  one  got  the  business?  The  one  that  was  'thrown 
in'  or  the  one  which  was  selected  more  carefully  and  ex- 
ploited profitably.  Of  course,  it  just  happened,  that  the 
'throw  in'  in  my  opinion  was  the  best  comedy,  but  that 
doesn't  happen  often  when  one  exhibitor  is  particular  in 
selection  and  the  other  uses  care-free  abandon.  In  other 
words,  selection  and  exploitation  must  go  hand  in  hand. 
'  "But  what  about  the  'edge'?  This:  Most  of  us  play 
more  or  less  the  same  run  of  features — and  pay  good  prices 
for  them.  What  good  does  the  price  of  our  feature  do 
our  business  if  the  decision  of  attendance  hinges  on  the 
comedy?  It's  like  putting  an  expensive  paint  job  on  a 
motor  car  which  has  no  engine.  Like  others  I  laughed 
at  the. idea  that  a  comedy  could  be  such  a  great  factor  in 
attendance,  but  I  have  learned  from  the  'University  of  Hard 
Knocks'  that  it  is  the  truth. 

"Devote  20  per  cent,  of  your  newspaper  advertising  space 
to>your  comedy  and  it  will  be  the  best  investment  possible 
to  make.   I  have  found  that  to  be  true.   Don't  be  contented 


to  just  insert  the  name  of  the  comedy  or  short  subject 
along  with  a  line  which  might  appeal  to  you  as  being  hu- 
morous. A  little  comic  sketch,  a  half  hour  or  so  spent 
in  working  out  some  clever  line  to  go  with  the  comedy 
ad,  or  of  nothing  else,  the  name  of  the  comedy  in  bold 
faced  type — and  you'll  reap  profit  at  a  good  rate  of  in- 
terest on  your  investment.  When  I  refer  to  the  short  sub- 
ject as  the  'edge'  I,  of  course'  mean  when  there  is  little  to 
choose  between  the  features.  I  have  found  that  unless 
a  patron  is  a  rabid  fan  for  western  pictures  or  prejudiced 
towards  some  one  star,  that  the/e  is  'little  to  choose'  among 
patrons  much  more  often  than  we  ever  dream  of. 

"I  don't  want  to  be  misunderstood.  The  utmost  care 
should  be  exercised  in  the  selection  of  the  feature,  but 
when  one  considers  the  fact  that  we  can't  always  obtain 
the  type  of  feature  at  just  the  time  we  want  it,  that  is 
proof  enough  that  we  should  have  an  additional  drawing 
power.  I  have  had  patrons  tell  me  that  they  'slept'  through 
my  feature  to  see  the  comedy.  What  does  that  mean  to 
you  and  me?  It  tells  a  vitally  important  story,  I'll  tell 
you. 

"Most  of  us  run  news  reels,  stage  the  usual  amount  of 
exploitation  stunts  each  season  and  redecorate  our  the- 
atre when  needed,  but,  in  concluding,  let  me  say  that  the 
sooner  we  cease  'throwing  in'  comedies  and  short  sub- 
jects, the  sooner  amusement  parks  and  other  summer  en- 
tertainments will  cease  to  make  us  wish  we  were  in  the 
bootlegging  business." 


Tillson  Gives  Kids 
Show  at  Cost 

By  HAROLD  HEFFERMAN 

4  4TNTEREST  the  kids  first  and  you  solve  the  problem 
of  putting  over  your  short  subjects." 
That  is  the  way  Roy  Tillson,  manager  of  the  Ful- 
ler Theatre  at  Kalamazoo,  Mich.,  appraises  the  motion 
picture  exploitation  problem  as  it  concerns  the  short  sub- 
jects. Furthermore  Mr.  Tillson  has  introduced  some  novel 
methods  in  attracting  the  eyes  and  years  of  the  kids  about 
his  city.  He  works  under  the  theory  that  children  talk 
more  than  the  grownups  and  that  their  bubbling  enthusiasm 
over  any  matters  pertaining  to  the  movies  is  quite  likely 
to  "catch  on"  around  the  dining  room.  The  result  is,  he 
points  out,  that  the  kids  bring  a  fullsome  share  of  the 
grownups  to  the  show  along  with  them. 

If  Tillson  books  a  series  of  short  subjects  such  as  the 
"Our  Gang"  or  other  kid  comedies  in  which  he  knows  there 
will  be  a  string  of  similar  pictures  to  follow,  he  gives  a 
special  performance  for  children  on  Saturday  morning, 
admitting  them  at  a  very  low  charge  to  the  first  picture 
of  the  series.  Tillson  manipulates  his  performance  so 
that  he  gives  the  "test"  showing  to  the  kids  at  cost,  figur- 
ing that  their  interest  and  enthusiasm  over  the  initial  pic- 
ture is  going  to  carry  along  to  the  finish — besides  spread- 
ing the  news  of  something  unusually  good  to  other  mem- 
bers of  their  families. 

:  Tillson  makes  these  "test"  showings  something  for  the 
kids  to  remember.  He  prepares  special  throwaways  that 
are  easy  for  the  young  minds  to  digest,  and  often  gives 
out  novelties  that  are  cheap  but  useful  around  the  house. 


138  MOVING   PICTURE    WORLD  July  11,  1925 


Jersey  Showmen  Turn  Thumbs  Down 
and  ISlow  Will  Stage  Their  Own; 

Dynamic  President,  Re-elected,  Nails  Indepen- 
dent Producers  to  Pledge  of  an  Early 
Conference  on  Fair  Contract 


T 


Asbury  Park,  N.  J.,  July  2. 

By  TOM  WALLER 

HE  convention  of  'he  Motion  Picture  Theatre  Owners  of  New  Jersey, 
held  in  Asbury  Park  on  June  28,  29  and  30,  should  go  down  in  exhibitor 
JL  history  as  one  of  the  most  forceful,  from  the  standpoint  of  actual  accom- 
plishment and  good  fellowship,  ever  held  in  state  and  country.  The  credit  for 
its  success,  unprecedented  in  the  annals  of  this  organization,  is  traced  directly 
to  its  chieftan,  Joseph  M.  Seider,  who  very  authentically  was  described  by 
National  President  R.  F.  Woodhull  to  the  conventioners  as  "a  human  dynamo." 

Seider  wielded  the  gavel  with  an  iron  but  kind  hand  which  only  evoked 
a  greater  admiration  and  respect  from  his  colleagues  and  visiting  officials.  Ac- 
complishment was  his  goal  and  this  he  reached  to  the  tune  of  a  bugle  which 
sharply  differentiated  the  period  for  work  and  the  one  for  play.  Seider  saw 
that  the  bugle  was  observed  and  that  neither  period  overlapped. 

Definite  things,  shorn  of  all  frayed  edges,  close  the  record.  No  conven- 
tionee  can  justly  say  he  was  not  given  every  opportunity  to  express  his  mind 
on  the  convention  floor,  freely  and  frankly.  After  he  had  availed  himself, 
and  not  until  then,  was  the  matter  put  to  a  vote. 

The  voting  was  unimpeachably  affirmative  or  negative.  The  points  in 
this  respect  outstandingly  prominent  on  the  record  are : 

its  entirety  of  the     on  Broadway  br.t  at  a  scintilla  of  the  expense. 


(1)  The  rejection  in 
Greater  Movie  Season  as  sponsored  by  the 
Hays  organization  and  the  substitution  thereof 
of  a  Greater  Movie  Season,  by  exhibitors  for 
the  benefit  of  exhibitors,  to  be  superintended  by 
the  state  unit  with  the  time  allotted  to  the 
satisfaction  and  convenience  of  the  zones. 

(2)  The  emphatic  declaration  by  President 
Seider  that  the  new  Burkan  contract  plan,  as 
published  exclusively  in  Moving  Picture 
World  last  week,  does  not  solve  the  problem 
of  exhibitors. 

(3)  Seider  nailing  Frederick  Elliott,  manag- 
ing director  for  the  Independent  Motion  Picture 
Association  of  America,  to  a  pledge  that  the 
organization  by  which  he  is  employed  will 
within  the  next  two  weeks  appoint  a  committee 
to  confer  upon  an  equitable  contract. 

(4)  The  New  Jersey  organization  literally 
slashing  its  rate  of  dues  in  half,  making  the 
schedule  5  cents  for  all  seats,  irrespective  of 
the  classification  of  the  theatre,  this  payment 
being  for  national  and  state  as  well  as  county 
dues. 

(5)  The  assurance  of  conquering  in  the 
fight  against  the  power  assessment  in  New 
Jersey,  which  would  mean  the  refunding  of 
hundreds  of  thousands  of  dollars  to  local  theatre 
owners  and  a  huge  reduction  in  that  rate. 

(6)  Seider's  report  of  the  past  fiscal  year, 
showing  in  that  time  the  remarkable  develop- 
ment to  strength  and  recognition  of  the  New 
Jersey  M.  P.  T.  O. 

(7)  The  re-election  of  Joseph  M.  Seider  to 
the  presidency  of  the  New  Jersey  unit  with  an 
acknowledgement  by  National  President  Wood- 
hull  that  New  Jersey  now  has  an  exhibitor 
stronghold  typifiying  the  highest  state  of 
organization. 

(8)  Colby  Harriman,  presentation  expert, 
proving  to  the  exhibitor  that  Broadway  can  be 
brought  to  Main  street  with  the  same  effect  as 


(9)  Sydney  S.  Cohen's  warning  on  over- 
seating. 

(10)  The  appeal  of  Asbury  Park's  mayor 
to  the  theatre  men  of  New  Jersey  to  fight 
for  the  repeal  of  "the  obsolete,  obnoxious  and 
unenforced  blue  laws." 


Monday's  Session 

The  annual  report  of  President  Joseph 
M.  Seider  was  the  feature  of  the  opening 
of  the  convention  of  the  Motion  Picture 
Theatre  Owners  of  New  Jersey  in  the  Hotel 
Monterey,  Asbury  Park.  One  of  the  high- 
lights of  this  report  was  the  fact  that  under 
the  Seider  regime  the  organization  includes 
within  its  fold  94  per  cent  of  all  the  Jersey 
theatre  owners.  This  statement  appears  in 
full  later  in  the  story. 

The  first  day  introduced  many  unique 
things  for  a  convention.  A  bugle  sounded 
assembly  sharply  at  3  o'clock  on  the  after- 
noon of  June  29,  and  the  most  successful 
convention  ever  held  in  New  Jersey  got 
under  way  to  a  military  start. 

An  impressive  invocation  by  a  local 
clergyman,  who  lauded  the  leader  of  the 
New  Jerseyites  for  his  worthy  motive  in 
commencing  the  convention  with  a  prayer, 
was  followed  by  Seider  introducing  honor- 
ary guests.  These  included  R.  F.  Wood- 
hull,  national  president;  Sydney  S.  Cohen, 
chairman  of  the  board  of  directors  of  the 
M.  P.  T.  O.  A.;  William  Brandt,  ex-presi- 
dent of  the  M.  P.  T.  O.,  of  New  York  State; 
Fred  Elliott,  business  manager  of  the  In- 
dependent Motion  Picture  Association  of 
America;  Rudolph  Sanders,  president  of  the 
Brooklyn  exhibitors :  Mayor  H.  B.  Hettrick 
of  Asbury  Park. 

Sidney  E.   Samuelson,  chairman  of  the 


JOSEPH  M.  SEIDER 
The  man  who  put  over  one  of  the  greatest 
state  conventions  ever  held. 

New  Jersey  board  of  directors,  in  his  annual 
report  paid  one  of  the  greatest  of  the  many 
tributes  to  State  President  Seider,  when  he 
said:  "The  board's  work  was  purely  sup- 
plemental and  advisory  to  the  executive 
work  of  the  president."  The  directors,  he 
made  known,  had  convened  twelve  times 
during  the  past  fiscal  year. 

A  representative  of  the  New  York  Central 
Railroad  outlined  a  special  tour  that  that 
company  is  arranging  in  connection  with  the 
M.  P.  T.  O.  A.  convention  at  Los  Angeles 
next  spring.  Starting  from  New  York  on 
May  23  and  remaining  in  Los  Angeles  for 
one  week,  the  excursionists  will  return  East, 
after  visiting  historical  points,  on  June  23. 
The  minimum  fare  for  this  entire  trip,  ex- 
cluding expenses  in  Los  Angeles,  is  $585, 
he  said. 

Henry  P.  Nelson's  secretarial  report 
showed  the  remarkable  co-operation  which 
members  have  afforded  Chairman  Seider  by 
their  regular  attendance  at  meetings  under 
all  climatic  conditions  during  the  past  year. 
Like  everyone  else  who  spoke,  Nelson  said 
that  Seider's  innate  modesty  prevented  him 
from  acknowledging  himself  as  the  real 
builder  of  the  New  Jersey  organization's 
high  financial  and  executive  status  of  today. 

National  President  Woodhull,  former 
head  of  the  New  Jersey  organization,  was 
given  an  ovation  by  the  members  of  his 
home  state.  Woodhull,  in  a  general  way, 
reviewed  the  accomplishments  of  the  Mil- 
waukee convention,  especially  as  they  per- 
tained to  the  Play  Date  Bureau  and  its  sister 
unit,  the  Fair  Play  Bureau.  One  point  made 
by  Woodhull  was  that  if  "we  are  to  regard 
the  independent  fellows  as  pals  of  the  inde- 
pendent theatre  owners,  they  too  must  be 
extremely  careful  that  they  do  not  take  ad- 
vantage of  our  comradeship  and  by  so  doing 
compel  us  to  render  a  bad  accounting  of 
their  stewardship  at  Los  Angeles  next  year." 

Woodhull  called  Seider  a  "human  dy- 
namo."   He  urged  the  theatre  owners  to  be 


July  11,  1925 


MOVING   PICTURE  WORLD 


139 


on  Hays'  Qreater  Movie  Season 
Burkan  Plan  No  Solution,  Says  Seider 

Skeeter  Organization  Slashes  Rate  of  Dues  in 
Half,  Making  It  5  Cents  for  All  Seats — 
Power  Assessment  Victory  Likely 


R.  F.  WOODHULL 
President  of  the  M.  P.  T.  O.  A.,  who  was 
a  prominent  figure  in  the  convention  of  his 
home  state. 

unanimous  and  continuous  in  the  support 
of  Seider,  whom,  he  said,  they  were  ex- 
ceptionally fortunate  to  possess.  Woodhull 
also  advised  his  audience  to  "stop  helping 
exhibitors  in  arbitration  and  other  diffi'- 
culties  who  do  not  and  will  not  contribute 
of  their  time  and  money  to  the  organiza- 
tion." 

The  speaker  stressed  a  point  that  it  has 
never  been  his  intention  or  that  of  the 
national  directors  "to  advise  any  theatre 
owner  to  stop  buying  pictures  from  any 
particular  concern."  In  this  connection  he 
declared:  "We  have  simply  emphasized  the 
thought  that  you  do  not  buy  yourself  into 
a  position  where  your  play  dates  are  en- 
tirely consumed  by  two  or  three  producers 
and  distributors."  In  closing  Woodhull  said 
that  New  Jersey  represents  one  of  the 
highest  states  of  organization  perfection 
in  America. 

Seider  Nails  Elliott 

Frederick  H.  Elliott,  general  manager  of 
the  I.  M.  P.  A.  A.,  told  of  the  desire  of 
his  association,  among  other  things,  to  help 
establish  an  equitable  contract  built  on  "a 
desire  to  live  and  let  live." 

President  Seider,  immediately  on  the  con- 
clusion of  Elliott's  speech,  inquired  of  the 
independent  business  manager  when  that 
organization  would  actually  make  a  move 
for  the  realization  of  such  a  contract. 

"If  you  can  give  us  a  finger,  we  will  be 
very  happy  to  give  you  a  hand,"  Seider  said. 

To  this  Elliott  replied  that  the  association 
by  whom  he  is  employed  will  probably  take 
the  matter  under  consideration  for  consum- 
mation within  the  next  two  weeks. 

"Things  are.mighty  bad  but  they  might  be 
a  great  deal  worse,"  was  the  opening  com- 
ment of  Sydney  S.  Cohen.  "Instead  of  10 
per  cent,  certain  interests  today  might  have 


SO  per  cent  of  the  control  of  theatres  in  this 
country  were  it  not  for  organization." 

One  of  the  most  serious  things  now  con- 
fronting the  industry,  Cohen  observed,  is 
overseating  in  some  communities.  In  this 
respect  he  spoke  of  the  present  age  as  one 
of  inflated  promotion,  when  money  is  easily 
procurable  for  theatre-building  .  purposes. 
Careful  consideration  should  be  given  this 
subject  in  order  to  prevent  serious  trouble  in 
the  future,  he  said. 

Referring  to  the  work  accomplished  by  the 
Play  Date  Bureau,  Cohen  said  that  very 
often  an  exhibitor  is  enclined  to  question  the 
actual  value  of  a  picture  for  which  he  does 
not  have  to  pay  much  money.  He  termed 
this  a  "negative  thought,"  admitting  that  he 
himself  had  one  time  been  victimized  by  it. 
The  public  will  determine  such  a  phase  when 
prompted  by  the  right  amount  and  class  of 
advertising,  he  added.  As  the  result  of  the 
bureau  thousands  of  contracts  that  have  gone 
in  other  years  to  sources  whose  aims  he  de- 
scribed as  not  being  for  the  betterment  of 
the  independents  are  now  going  in  the  direc- 
tion that  will  aid  the  industry  at  large. 

Mayor   Urges  Fight 

A  sensation  was  created  when  Mayor  Het- 
trick  condemned  the  New  Jersey  Blue  Laws 
and  urged  theatre  owners  to  wage  a  de- 
termined fight  for  their  repeal  by  the  legis- 
lature. The  mayor,  after  presenting  the  keys 
of  the  city  to  the  conventees,  declared  that 
the  church  and  recreational  institutions,  in- 
cluding the  motion  picture  theatre,  are  the 
best  means  that  the  world  has  today  for  its 
moral  uplift. 

"In  our  state,"  he  said,  "we  have  a  peculiar 
law.  It  is  the  Blue  Law  of  New  Jersey 
formulated  in  the  days  when,  they  say,  they 
used  to  burn  people  at  the  stake  for  religious 
differences,  some  of  which  were  termed 
witchcraft.  These  Sunday  laws  prohibit  any 
clean  recreation  on  Sunday.  My  own  opinion 
is  that  if  a  certain  recreation  is  good  enough 
for  Monday,  it  is  suitable  for  every  day  in 
the  week  including  Sunday.  Golf  appeals  to 
a  few,  the  theatre  appeals  to  the  masses.  The 
old  story  that  the  devil  makes  work  for  idle 
hands  to  do,  is  true.  I  think  that  laws  should 
be  made  first  with  respect  to  the  moral  issue 
and  second  with  respect  to  the  welfare  of 
the  public." 

The  mayor  denounced  this  law  as  an 
"obnoxious,  obsolete,  unenforced  Blue  Law 
of  New  Jersey." 

The  sentiment  of  Cohen  regarding  over- 
seating  was  echoed  by  William  Brandt. 
Brandt  said  that  in  Brooklyn  alone  seventy- 
five  theatres  are  being  projected.  This,  he 
stated,  was  causing  a  lot  of  consternation  in 
the  smaller  exhibitor  ranks  of  his  own  terri- 
tory. Brandt  also  was  effusive  in  his  words 
of  praise  for  the  New  Jersey  organization, 


paying  special  deference  to  President  Seider. 

Before  the  conclusion  of  the  first  day's 
business  Elliott  presented  Woodhull  with  a 
handsomely  bound  leather  booklet  on  behalf 
of  the  Independent  Motion  Picture  Associa- 
tion of  America.  This  contained  a  fitting 
resolution  and  the  signatures  of  the  officers 
and  members  of  the  association. 


Tuesday' s  Session 

The  second  day  of  the  convention  put  New 
Jersey  on  record  as  being  the  first  state  in 
the  Union  to  reject  the  Hays  movement  for 
Greater  Movie  Season  in  its  entirety.  With 
the  exception  of  one  member,  National 
President  R.  F.  Woodhull,  the  vote  of  the 
conventionees  in  this  respect  was  unanimous. 
The  New  Jersey  committee  on  Greater 
Movie  Season,  designated  on  the  first  day 
of  the  convention,  reported  thorough  their 
president,  Benjamin  Schindler,  on  the  con- 
vention floor  that  they  would  not  assume 
the  responsibility  of  even  coming  to  a  con- 
clusion on  the  local  status  of  this  subject. 
From  sentiment  expressed  on  the  floor  the 
consensus  of  opinion  was  that  any  move- 
ment to  increase  film  business  from  the 
exhibitor  end  would  be  conducted  with  best 
results  by  the  respective  exhibitor  himself. 

President  Joseph  M.  Seider  stated  that  the 
State  of  New  Jersey  was  perfectly  capable 
of  reaching  a  decision  on  anything  affecting 
it  as  an  individual  without  any  outside  dic- 
tation. For  some  years  past,  he  said,  it 
would  seem  to  have  been  the  policy  of 
Philadelphia  to  endeavor  to  annex  the 
southern  part  of  this  State  and  for  New 
York  to  attempt  to  dominate  its  northern 
province. 

Reviews  Hays'  Meeting 

An  account  of  the  mass  meeting  recently 
sponsored  by  the  Hays  organization  in  the 
Palace  Theatre,  New  York,  was  reviewed  by 
Leon  Rosenblatt.  Rosenblatt  intimated  that 
the  campaign  in  the  Greater  New  York  ter- 
ritory alone  would  cost  from  fifty  to  sixty 
th  ousand  dollars.  He  said  the  Hays  organ- 
ization "had  everything  cooked  and  ready 
for  us  to  eat."  He  declared  that  one  of  the 
most  important  things  for  an  exhibitor  to 
do  is  to  keep  faith  with  his  public.  He 
reiterated  his  contention  presented  at  this 
session  and  published  in  a  recent  issue  of 
Moving  Picture  World,  that  most  product 
released  in  August  is  "junk." 

Louis  Rosenthal,  the  next  speaker,  vehe- 
mently urged  exhibitors  in  New  Jersey  to 
oppose  th,e  entire  proposition,  stating:  "I 
honestly  believe  this  convention  should  go 
on  record  as  being  opposed  to  this  Hays 
movement.  Hays  should  suggest  to  producers, 
if  he  wanted  to  do  something  that  would  aid 
(Continued  on  next  page) 


140  "  MOVING   PICTURE    WORLD  July  11,  1925 

Cohen  Warns  Against  Over  seating 


the  exhibitor,  that  they  quit  releasing  pic- 
tures at  this  time  of  the  year  to  give  the- 
atre owners  a  chance  to  clean  up  their 
houses.  We  don't  want  the  public  to  be- 
come disgruntled.  It  seems  to  me  that  we 
would  be  far  better  off  by  having  our  the- 
atres closed  until  Spetember,  then  opening 
them  when  worth  while  product  would  be 
obtainable." 

Rudy  Sanders'  Address 

Rudolph  Sanders  told  of  another  meeting 
in  New  York  on  the  Greater  Movie  Season 
held  at  the  Hays  office  shortly  after  the 
Palace  pow-wow.  He  said  that  this  meet- 
ing was  attended  by  Marcus  Loew  and 
credited  Loew  with  stating  that  he  wanted 
to  correct  a  report  that  the  movement  was 
a  producer's  proposition.  "He  did  not 
change   my  opinion,"  emphasized  Sanders. 

The  speaker  said  that  it  would  be  up  to 
the  exhibitors  to  defray  expenses  in  con- 
nection with  the  procuring  of  posters  and 
other  accessories  incidental  to  the  campaign. 
He  stated  that  some  of  the  "better  acquainted 
minds"  suggested  that  the  revenue  to  be 
paid  by  each  exhibitor  to  the  Hays  organ- 
ization should  be  1  per  cent,  of  his  gross 
receipts  during  August. 

Samuelson's  Position 

Sidney  Samuelson  seconded  Rosenthal's 
motion  to  reject  the  plan  in  its  entirety. 
Samuelson  said  that  his  experience  has 
been  that  whenever  a  national  campaign  is 
being  launched  in  New  York  or  Newark 
for  a  picture,  he  cannot  get  that  film  for 
at  least  twelve  weeks  later.  He  mentioned 
his  own  case  of  what  he  said  was  a  condi- 
tion being  realized  by  about  50  per  cent,  of 
New  Jersey's  small  town  theatres.  On  the 
subject  of  a  postponement  of  the  movement 
until  September,  which  had  previously  been 
broached  by  T.  E.  Kaiserstein,  he  remarked : 
"Time  is  not  the  thing.  The  point  is  such 
a  movement  can  never  be  of  value  to  the 
small  town  theatre  owner.  I  urge  the  re- 
jection of  the  plan  in  toto." 

A  new  angle  was  given  the  discussion  by 
I.  M.  Hirshblond,  who  said  that  his  objec- 
tion to  the  plan  was  not  because  it  was 
scheduled  for  August  but  because  he  did 
not  believe  the  exhibitors  should  carry  the 
burden  for  the  Hays  organization.  George 
Jacobs  declared  himself  as  opposed  to  any 
movement  promulgated  by  the  Hays  unit. 

Peter  Adams,  vice-president  of  the  state 
organization  and  one  of  the  most  prominent 
of  Jersey's  theatre  owners,  said  that  every- 
thing from  the  weather  to  product,  which  he 
termed  "garbage"  was  against  such  a  plan 
for  August. 

Twenty-five  conventionees  were  in  the 
room  when  the  roll  call  on  Rosenthal's 
motion  was  taken.  The  only  member  of  the 
organization  who  refrained  from  definitely 
expressing  his  attitude  was  R.  F.  Woodhull. 
Woodhull's  silence  was  generally  understood 
to  mean  that  his  neutral  position  on  the 
matter  was  taken  with  a  view  to  his  capac- 
ity as  chief  of  the  Motion  Picture  Theatre 
Owners  of  America. 

The  next  order  of  business  was  the  ap- 
proval by  the  convention  of  Chairman 
Seider's  resolution  to  send  telegrams  to  the 
widow  of  Harry  Berman.  acknowledging  her 


bereavement  in  the  recent  loss  of  her  hus- 
band ;  to  President  Coolidge  an  expression 
of  sympathy  for  the  operation  just  under- 
gone by  his  father;  to  Charles  Chaplin  a 
wire  of  congratulation  on  the  arrival  of  his 
son. 

A  representative  of  the  Theatre  Owners' 
Service  Bureau  submitted  a  plan  for  a  re- 
duction on  basic  rate  insurance.  This  was 
endorsed  by  the  convention  with  the  promise 
of  the  organization  to  co-operate  in  the 
successful  promotion  of  this  project.  In 
this  respect  President  Seider  said  that  the 
New  Jersey  rate  is  today  exorbitantly  high 
and  approximately  400  per  cent,  above  that 
in  New  York. 

A  proposition  whereby  the  state  would  act 
as  a  booking  agency  for  its  members,  there- 
by receiving  the  same  power  as  a  big  cir- 
cuit, was  the  subject  of  an  address  by  Hal 
Hodes.  The  speaker,  who  was  formerly 
manager  of  Educational's   New  York  ex- 


Those  Sidelights 

Editor  Robert  E.  Welsh  in  his  versa- 
tile style  will  tell  what  happened  on  the 
side  lines  in  next  week's  issue.  Many 
novel  incidents  occurred  while  the  ex- 
hibitors were  busily  engaged  in  their 
series  of  important  meetings. 

A  verbal  picture  will  be  painted  in 
such  a  style  by  Mr.  Welsh  that  those 
who  were  unable  to  attend  will  get  all 
the  sea  breezes  and  festivities  enjoyed 
by  the  several  hundred  who  spent  the 
first  three  days  of  this  week  at  the 
Monterey,  Asbury  Park. 


change,  said  that  he  had  become  an  inde- 
pendent distributor  and  would  be  willing  to 
offer  short  subjects  of  quality  under  such 
a  system.  He  said  that  he  is  now  handling 
the  Mutt  &  Jeff  series  and  that  he  will  let 
exhibitors  have  them  in  this  manner  for  $5 
a  picture  regardless  of  the  number  of  days 
the  film  is  run  in  the  theatre.  He  said 
that  under  any  other  condition  each  pic- 
ture would  sell  on  the  average  of  $12.50  a 
day. 

To  Test  Proposition 

The  convention,  upon  a  motion  by  Rosen- 
thal, will  work  out  a  plan  through  a  com- 
mittee, designated  by  Seider,  to  test  the 
feasibility  of  Hodes'  proposition.  This  com- 
mittee will  report  to  the  board  of  directors 
and  thereafter  immediate  action  will  be 
taken  by  the  organization. 

Leon  Rosenblatt  opened  Tuesday  after- 
noon's session  with  a  report,  which  was  ap- 
proved, of  the  organization's  arbitration 
committee.  This  report,  which  is  published 
in  full  later  in  the  story,  told  of  instances 
experienced  by  exhibitors  in  a  court  of 
arbitration,  some  of  which,  the  report  stated, 
smacked  of  Spanish  Inquisition  days.  Rosen- 
blatt sought  the  endorsement  by  the  con- 
vention of  Seider's  report  rendered  at  Mil- 
waukee, both  as  to  its  reforms  and  its 
equitable  contract. 


This  was  followed  up  by  a  disclosure  by 
Seider  that  the  committee  called  by  Hays 
to  formulate  a  new  contract  had  conferred 
over  thirty  times,  each  occasion  lasting 
several  hours,  without  any  concrete  result. 

"We  must  get  arbitration  and  not  litiga- 
tion," said  Seider.  "It  is  the  Film  Boards 
of  Trade  that  fastened  the  noose  around  the 
neck — the  Film  Boards  of  Trade  that  are 
appointed  under  the  Hays  organization.  We 
are  trying  to  construct.  No  convention  can 
solve,  but  it  can  establish  the  machinery  for 
a  change  for  the  better.  Don't  be  dis- 
couraged about  this  arbitration.  During  the 
last  three  months  we  in  New  Jersey  haven't 
lost  a  case.  This  is  good  but  the  principal 
point  is  that  we  must  get  real  arbitration." 

The  New  Burkan  Contract 

The  new  Burkan  contract,  as  was  an- 
nounced exclusively  in  last  week's  Moving 
Picture  World,  came  in  for  a  discussion  at 
this  point.  In  answer  to  a  question  by 
Kaisterstein,  Seider  said  that  he  could  not 
do  into  detail  on  the  lawyer's  proposition 
because  Burkan  has  not  yet  officially  made 
known  all  of  the  details  of  this  contract. 
Seider  called  Burkan  a  "genius,"  but  ob- 
served: "Mr.  Burkan's  contract  is  not  your 
solution.  He  has  still  left  untouched  some 
vicious  clauses.  For  instance,  the  arbitra- 
tion clause  is  virtually  untouched.  The 
method  of  arbitration  even  to  the  appoint- 
ment of  arbitrators  is  practically  the  same 
in  the  Burkan  plan." 

Seider  said  that  the  Burkan  formula  was 
not  yet  a  matter  for  the  organization  to  dis- 
cuss. 

In  introducing  Colby  Harriman,  Seider 
said  that  although  the  small  towns  cannot 
afford  Broadway's  $1,000  a  week  for  presen- 
tations, Harriman  would  tell  them  how  to 
bring  "Broadway  to  Main  street"  on  a 
margin  just  as  high  in  quality  but  startling 
from  the  standpoint  of  low  cost.  Harriman 
gave  a  mighty  interesting  and  constructive 
talk.  He  told  about  working  six  weeks  to 
stage  the  presentations  at  this  convention. 
Because  of  their  unusual  quality  and  merit, 
Movinf  Picture  World  will  not  be  able  to  do 
justice  to  a  brief  description  of  the  enter- 
tainment enjoyed  in  Asbury  Park  this  week. 
It  is  conceded  by  many  prominent  folk  in 
the  industry  to  be  of  the  highest  standard 
ever  witnessed  at  any  exhibitor  convention. 

Elliot  to  Seider 

Frederick  Elliott,  general  manager  of  the 
I.  M.  P.  A.  A.,  stated  that  he  was  desirous 
of  correcting  what  he  said  he  believed  was 
an  erroneous  impression  made  upon  Presi- 
dent Seider  at  Monday's  session.  Elliott 
said  that  he  had  desired  the  day  before  to 
give  the  understanding  that  the  association 
by  which  he  is  employed  will  appoint  a  com- 
mittee to  confer  upon  an  equitable  contract, 
but  not  to  consummate  it  at  this  time. 

The  resolutions  committee  offered  an 
amendment  to  Article  2,  Section  1,  the 
amendment  calling  for  four  vice-presidents 
instead  of  two,  one  for  each  first  class 
county,  namely,  Essex,  Hudson,  Northern 
New  Jersey  and  Southern  New  Jersey.  This 
was  carried  unanimously. 


July  11,  1925  MOVING    PICTURE    WORLD  141 

Seider  Demands  Equitable  Contract 


Wednesday's  Session 

New  Jersey  will  have  its  own  Greater  Movie 
Season.  This  decision  was  one  of  the  most 
important  reached  early  on  Wednesday,  the 
third  day  of  the  convention. 

Under  a  resolution  unanimously  adopted,  the 
organization's  board  of  directors  was  authorized 
to  formulate  a  Greater  Movie  Season  to  be 
sponsored  by  the  state  unit  and  to  be  con- 
ducted in  the  zones.  The  resolution  was  based 
upon  the  opinion  of  the  convention  that  such  a 
movement  should  be  controlled  "by  exhibitors, 
for  the  benefit  of  exhibitors." 

President  Seider  explained  that  this  Movie 
Season  will  not  necessarily  have  to  be  observed 
on  any  particular  month,  but  that  the  time 
deemed  best  by  exhibitors  will  be  the  period 
for  observance  of  this  function  in  their  re- 
spective zones. 

President  Seider,  in  a  brief  resume  of  the 
accomplishments  by  the  state  regarding  the 
music  tax  situation,  stated  the  organization  had 
satisfactorily  adjusted  forty  cases  on  this 
matter  during  the  past  year.  He  declared  that 
the  only  relief  in  sight  for  the  exhibitor  on 
this  matter  is  by  the  amending  of  the  copy- 
right law  itself.  Efforts  are  now  being  made 
by  New  Jersey,  he  said,  to  aid  in  bringing 
about  this  point. 

Dues  Are  Slashed 

Dues  for  the  New  Jersey  M.  P.  T.  O.  were 
literally  slashed  in  half  by  a  resolution  offered 
by  Louis  Rosenthal,  which  was  unanimously 
adopted.  The  rate  during  the  past  year  has 
been  $12.50  and  $25,  governed  by  the  number 
of  seats.  Under  the  new  schedule,  local  theatre 
owners  will  pay  5  cents  per  seat  for  all  houses 
irrespective  of  their  classification,  which  will 
include  national,  state  and  county  dues. 

The  concensus  of  opinion,  as  was  voiced  by 
several  speakers  on  the  floor,  was  that  this  cut 
rate  will  prove  more  remunerative  to  the  state 
in  that  it  should  stimulate  a  100  per  cent,  pay- 
ment of  dues  and  bring  into  the  fold  some 
theatre  owners  who  were  said  to  have  been 
unable  to  meet  the  larger  obligation. 

An  amendment  to  the  resolution  on  dues  was 
made  by  Woodhull  and  approved.  The  speaker's 
sentiment  in  this  respect  was  that  if  the  dues 
were  to  be  placed  at  5  cents  per  seat,  then 
the  money  derived  by  reels  issued  also  for  the 
maintenance  of  the  organization  should  be 
made  a  separate  unit  in  the  treasurer's  report. 
In  other  words,  the  revenue  derived  from  the 
reels  should  not  be  allowed  to  fill  in  any  deficit 
in  the  payment  of  actual  dues. 

When  the  question  was  asked  as  to  what 
machinery  should  be  put  into  effect  for  the 
enforcement  of  these  dues,  President  Seider 
said  that  the  members  will  be  placed  strictly 
upon  their  honor.  As  an  illustration  of  the 
wisdom  of  Seider's  decision,  Sidney  Samuelson 
immediately  pledged  himself  responsible  for 
every  seat  in  Sussex  and  Warren  counties. 

Stops   Burkan  Discussion 

Another  attempt  was  made  at  this  session  to 
discuss  in  detail  the  new  Burkam  contract. 
Norman  Samuelson,  after  rendering  his  report 
on  insurance  rates,  stated  that  he  had  come 
into  possession  of  a  copy  of  the  Burkam 
formula.  He  said  that  it  was  masterly  and  that 
it  was  a  remarkable  combination  of  "honey  and 
molasses."  He  stated  that  some  of  its  most 
important  clauses  were  glossed  over  in  such  a 
manner  as  he  has  never  experienced  in  his 
career  as  an  attorney.    At  this  point  Seider 


again  ruled  that  the  Burkam  contract  was  not 
a  subject  for  consideration  by  the  convention, 
in  all  fairness  and  courtesy  to  the  author.  Sol 
Raives,  chairman  of  the  T.  O.  C.  C.  Arbitration 
Board,  stated  that  nothing  was  wrong  with 
arbitration  but  that  the  trouble  is  due  to  the 
contract.  He  said  that  in  the  latter,  arbi- 
trators are  confronted  with  something  over 
which  they  have  no  control. 

Refund   on   Power  Rate? 

One  of  the  most  sensational  events  of  the 
entire  convention  was  President  Seider's  report 
on  the  power  rate.  Hundreds  of  thousands  of 
dollars  may  be  refunded  to  New  Jersey  ex- 
hibitors if  the  fight  on  this  matter  is  successful, 
he  declared.    This  money  represents  the  total 


Qovernor  At  Banquet 


Governor  Silzer  and  United  States 
Senator  Edwards  were  the  principal 
speakers  at  the  banquet.  The  Gov- 
ernor took  exception  to  a  statement 
by  Attorney  Nathan  Burkan  that 
politics  and  business  could  not  be 
mixed.  Toastmaster  Robert  E.  Welsh 
skilfully  clarified  this  situation  by  ex- 
plaining that  the  film  industry's  inter- 
pretation of  "politics"  was  different 
from  that  of  the  layman's  dictionary. 

State  President  Joseph  M.  Seider  was 
presented  with  a  beautiful  diamond 
ring  as  a  token  of  the  organization's 
esteem.  Senator  Edwards  informed  the 
exhibitors  that  whenever  there  was  a 
bill  affecting  the  film  industry  the 
"Big  Three"  was  sure  to  be  represented 
"greasing  the  path."  The  senator  told 
his  audience  to  fight  for  their  independ- 
ence by  winning  the  support  of  picture 
fans. 


of  that  which  has  accrued  since  1914,  when 
what  was  described  by  Seider  as  a  "muff"  was 
committed  in  Newark.  This  alleged  error  was 
perpetrated  through  what  Seider  said  was  the 
confusion  of  the  power  rate  with  the  lighting 
rate.  He  asserted  that  this  alleged  bungle  has 
resulted  in  exhibitors  paying  the  lighting  rate 
instead  of  the  power  rate.  It  is  upon  this 
ground,  he  said,  that  New  Jersey  will  fight 
for  the  change,  and  also  the  refund  since  the 
time  of  its  origin.  Seider  stated  that  if  theatre 
owners  will  take  the  trouble  to  fill  out  the 
questionnaire  on  this  subject  recently  submitted 
to  them  by  the  state  organization,  they  should 
realize  not  only  the  refund  but  a  great  reduc- 
tion in  the  rate  which  they  have  been  paying. 
He  said  that  a  decision  in  a  New  Jersey  court 
literally  substantiates  the  organization's  point 
of  contention,  and  that  success  in  the  fight 
with  the  co-operation  of  all  theatre  owners  is 
practically  assured. 

On  the  Daylight  Saving  proposition  Seider 
said  that  New  Jersey  will  do  something  con- 
structive through  its  legislature  with  New  York. 
Much  depends  upon  the  neighboring  state  for 
a  change  in  the  present  law. 

An  interesting  sidelight  in  the  business  of 
this  session  was  reached  when  R.  F.  Woodhull 
offered  his  resignation  from  the  New  Jersey 
board  of  directors  on  the  ground  that  his 
duties  as  national  president  prohibited  him  from 


attending  all  sessions  of  the  local  executive 
body.   Woodhull's  offer  was  immediately  tabled. 

Officers  Elected 

The  report  of  the  nominating  committee  was 
unanimously  endorsed  and  the  officers  for  the 
following  year  are: 

Joseph  M.  Seider,  president ;  Charles  Hild- 
inger  of  Trenton,  Peter  Adams  of  Paterson, 
Louis  Rosenthal  of  East  Orange  and  Joe  Bern- 
stein of  Jersey  City,  vice-presidents ;  Leo 
Rosenblatt,  Bayonne,  secretary ;  William  Kee- 
gan,  Trenton,  treasurer. 

The  only  change  in  this  group  of  officers  was 
that  of  Henry  P.  Nelson  as  secretary  and  the 
two  additional  vice-presidents.  W.  C.  Hunt, 
Leo  Juskowitz  and  I.  A.  Roth  were  made 
directors  for  three  years,  while  Jacob  Fox  and 
Henry  P.  Nelson  were  elected  for  one  year. 

Joseph  Seider  was  eulogized  by  Woodhull  as 
a  man  who  merited  re-election  by  his  unusual 
avidity  for  constructive  work,  as  has  been 
exemplified  by  his  record  ever  since  he  became 
an  organization  man. 

The  Bureau  of  Trade  and  Commerce  was  en- 
dorsed, the  press  was  praised  for  its  support, 
and  all  acts  of  the  national  convention  were 
endorsed  by  the  approval  of  resolutions  sub- 
mitted on  these  subjects. 

Much  praise  is  due  Colby  Harriman,  who 
supervised,  staged  and  arranged  entertainment 
during  the  three  days  and  nights  in  Asbury 
Park  which  has  never  been  excelled  by  any 
convention,  national  or  state.  Dancing,  boat- 
ing, beautiful  lavish  scenes,  how  to  save  money 
and  everything  within  the  comprehension  of  a 
theatre  owner  was  supplied  the  conventionees 
in  the  Harriman  program. 

The  business  program  of  the  convention 
terminated  in  a  dramatic  climax.  Joseph  Stern, 
who  has  been  outside  the  fold  for  the  past 
three  years,  at  the  last  minute  arose  before 
the  organization  of  which  he  was  the  president 
in  1906.  He  literally  eulogized  Seider  as  one 
of  the  country's  greatest  state  presidents.  He 
declared  that  no  national  president  could  have 
conducted  a  convention  more  capably  than  had 
Seider. 

In  return,  President  Seider  besought  the 
veteran  ex-chief  to  rejoin  his  old  organization. 
He  assured  him  that  he  would  not  feel  the 
M.  P.  T.  O.  of  New  Jersey  complete  until  this 
had  been  accomplished.  Stern  weakened  slightly 
and  the  committee  that  Seider  appointed  be- 
lieves it  will  do  the  rest. 


Seider's  Report 

THE   annual   report   of  the  president 
Joseph  M.  Seider,  as  presented  to  the 
.    convention,  follows: 
To  Motion  Picture  Theatre  Owners  of 
New  Jersey,  Ladies  and  Gentlemen: 

Greetings — It  feels  that  it  was  only  yes- 
terday that  I  stood  in  this  room  and  pledged 
you  all  that  was  in  me,  but  a  whole  year 
has  passed  and  I  now  stand  before  you  to 
give  account  of  my  stewardship. 

I  will  new  render  only  a  short  report  and 
will  give  my  recommendations  and  details 
later  in  executive  session. 

We  have  provided  diversion  for  you, 
ladies,  while  you  men  folk  are  engaged  in 
an  effort,  through  the  pooling  of  thought, 
to  find  a  solution  to  our  many  problems. 
Many  of  you  have  paid  with  your  husbands 
(Continued  on  next  page) 


142  MOVING   PICTURE    WORLD  July  11,  1925 

Asbury  Mayor  Urges  Blue  Law  Fight 


the  price  of  carrying  on  for  a  common  cause, 
and  before  you  are  taken  in  charge  by  the 
Ladies  Entertainment  Committee,  we  want 
you  to  hear  a  resume  of  our  activities  for 
the  past  year. 

We  had  difficulty  in  getting  our  members 
to  attend  meetings,  so  since  the  Mountain 
would  not  come  to  Mohammed,  Mohammed 
went  to  the  Mountain.  Our  officers  and 
directors  rotated  each  month,  holding  their 
monthly  meetings  in  different  counties  with 
the  theatre  owner,  within  commuting  dis- 
tance, participating.  Thus,  the  organiza- 
tion was  brought  to  the  individual.  We  in- 
formed, advised  and  helped  him  and  gained 
his  approval  and  cooperation. 

We  have  held  in  this  manner  twelve 
county  meetings  and  in  addition  two 
regional  meetings. 

February  1st  saw  the  birth  of  our  Or- 
ganization Bulletin,  semi-monthly,  self  sup- 
porting, artistic,  honest,  fearless,  helpful, 
informative. 

Reviews  Woodhull  Dinner 

Socially,  we  may  boast  of  the  testimonial 
dinner  to  our  former  president  who  has 
brought  so  much  distinction  to  our  organi- 
zation and  our  state,  the  now  national 
president,  R.  F.,  no — still  our  own  Pete 
WoodhulL 

That  spectacular  ball  in  honor  of  Mayor 
Breidenbach  of  Newark. 

We  supplied  and  staged  a  big  vaudeville 
show  for  Assemblyman  Carty,  the  sponsor 
of  our  Sunday  Bill,  and  also  the  show  for 
the  legislature  in  the  assembly  chamber  on 
the  last  day  of  the  legislative  session. 

The  luncheon  tendered  to  me  by  the 
officers  and  members  of  the  Board  of  Direc- 
tors was  unofficial  and  has  no  place  in  this 
report,  but  I  feel  you  will  pardon  my  taking 
this  opportunity  to  publicly  thank  these  dear 
friends  of  mine.  Many  a  time  I  day  dreamed 
of  this  wonderful  manifestation  of  love  and 
fraternalism.  Just  imagine,  these  gentlemen 
shared  the  work  and  the  expense  with  me, 
were  equally  responsible  for  every  accom- 
plishment, for  every  service  to  our  mem- 
bers and  yet,  taxed  themselves  with  ex- 
pense and  a  day,  badly  needed  by  their 
business  to  do  this  for  me.  I  thank  you, 
boys,  all  of  you  equally  from  the  bottom  of 
my  heart.  You,  Pete  Adams,  Charles  Hil- 
dinger,  Isidor  Hirshblond,  William  Hunt, 
Leo  Juskowitz,  William  Keegan,  Henry 
Nelson,  Leon  Rosenblatt,  Louis  Rosenthal, 
Sidney  Samuelson,  Benjamin  Schindler, 
Arthur  B.  Smith  and  Pete  Woodhull,  have 
all  individually  and  collectively,  in  the  full- 
est sense  of  the  term,  made  progress  during 
the  past  year  possible  and  I  thank  you  for 
myself  and  this  organization.  You  deserve 
the  appreciation  and  gratitude  of  every 
blessed  soul  interested  in  our  industry. 

I  want  to  thank  the  trade  press  for  their 
kindness  and  help.  You,  my  kind  friends, 
little  realize  to  what  extent  they  have  helped 
us  to  succeed. 

We  are  all  grateful  to  Larry  Urbach,  our 
press  representative,  and  indebted  to  him. 
He  has  not  even  received  the  usual  dollar 
per  year. 

We  could  claim  a  membership  of  98  per 
cent.  Yet,  modestly,  let  us  call  it  94  per 
cent. 

We  interceded  with  the  operators'  union 


in  behalf  of  the  Essex  County  theatre  own- 
ers with  a  nominal  measure  of  success. 

But,  as  a  result  we  organized  these  thea- 
tre owners  into  a  branch  of  this  organiza- 
tion, known  as  the  Essex  County  Unit. 
We  installed  their  officers,  presented  a  gavel 
to  their  efficient  and  energetic  president, 
Louis  Rosenthal,  and  although  we  did  not 
interfere  with  their  local  efforts,  at  the 
slightest  sign  of  need  we  extended  the  help- 
ing hand  and  cumulative  strength  of  the 
entire  state  organization. 

In  every  case  where  our  members  had 
difficulty  arising  out  of  their  business  rela- 
tions with  distributors,  we  made  every  effort 
to  make  adjustments.  Failing,  we  prepared 
our  member's  case  in  arbitration  or  court 
and  assigned  counsel  without  charge  to 
them.  I  may  add  that  thousands  of  dollars 
were  involved.  In  some  instances  we  had 
to  make  supreme  efforts  and  make  large 
financial  committments,  but  we  never 
failed. 

We  retained  on  a  yearly  basis  for  the 
protection  of  our  members  in  a  legal  way 
Attorneys  Joseph  Varbalow  of  Camden, 
N.  J.,  and  Norman  Samuelson  of  New 
York,  N.  Y. 

We  have  kept  our  members  advised  as 
to  changes  in  the  uniform  contract  interpre- 


Arrow  Pointed  Way 

Arrow  Pictures  Corporation  was 
much  in  evidence  during  the  entire 
Asbury  Park  convention.  Their  good 
looking  representative,  Dick  Weil,  was 
a  mighty  busy  man.  Between  dances 
he  was  kept  on  the  job  distributing 
fans,  noise  makers,  balloons  and  all 
such  things  to  keep  the  crowd  happy. 

The  little  gifts  carried  their  message, 
since  each  one  told  something  about 
the  well  known  independent  company. 
Incidentally,  Arrow  was  the  only  unit 
to  go  in  so  extensively  for  exploitation. 


tation  of  clauses  and  new  arbitration  rulings 
and  decisions. 

We  received  a  mandate  from  our  mem- 
bers to  obtain  for  them  direct  arbitration 
for  and  by  New  Jersey  theatre  owners  and 
film  exchanges.  You  will  hear  more  on  this 
subject  at  tomorrow's  session. 

The  elimination  of  the  duplication  of  dues 
and  organization  membership  has  been 
worked  out. 

We  stepped  in  and  took  hold  of  the  music 
tax  tangle  and  adjusted  some  forty  odd 
cases. 

We  helped  our  members  pay  their  or- 
ganization dues  by  securing  for  them  two 
exceptionally  meritorious  industrial  reels 
for  the  showing  of  which  they  were  com- 
pensated. 

We  functioned  politically.  We  disap- 
proved of  Bill  48.  It  was  on  the  board  for 
final  passage.    It  did  not  pass. 

Bill  65,  our  Sunday  Bill,  was  not  reported 
by  the  committee,  Senate  Bill  241,  sup- 
ported by  us,  was  passed  and  signed  by  His 
Excellency,  George  S.  Silzer,  Governor  of 
New  Jersey. 


There  is  a  good  possibility  of  enacting 
into  a  law  a  Daylight  Savings  Bill,  reduc- 
ing the  period  two  weeks  from  both  ends. 

Your  full  board  at  their  individual  ex- 
pense has  traveled  to  Washington  on  your 
busness.  The  result  was  highly  satisfactory. 
Our  entire  legislative  activities  have  re- 
sulted in  our  gaining  the  respect  of  the 
legislators. 

Each  year  we  make  progress.  Last  year 
the  State  Women's  Clubs  endorsed  our 
Sunday  Bill. 

Although  we  at  no  time  set  out  to  hurt 
anyone,  we  always  helped  our  friends — 
politically. 

We  expended  large  sums  of  money  to 
have  film  trailers  made.  These  films  were 
unusual  and  obtained  results.  That  they 
were  artistic,  exceptional  in  composition  and 
made  possible  in  a  financial  way,  is  due 
entirely  to  the  courtesy  and  cooperation  of 
Herman  Robbins  of  the  National  Screen 
Service. 

Elected  Own  Candidates 

In  Newark  we  elected  four  of  five  candi- 
dates for  Commissioner. 
In  Jersey  City  five. 

In  the  primaries  our  candidates  were  all 

successful. 

The  character  of  our  support  for  our 
friends  and  the  manner  in  which  it  was  ten- 
dered is  the  subject  of  much  favorable  com- 
ment in  political  circles. 

We  are  cementing  friendships — mobi- 
lizing effort — building  up  sentiment  and 
respect  for  ourselves  and  our  industry. 

We  are  opposed  to  non-theatrical  com- 
petition. 

In  public  service  activities  we  have  not 
been  backward.  We  have  never  failed  to 
participate  whole  heartedly  in  every 
municipal,  county,  state  or  public  under- 
taking We  addressed  Rotary,  Kiwanis, 
Lions  and  Business  Men's  Associations; 
selling  the  theatre  owner  to  his  community, 
showing  his  value  to  the  business  progress 
of  the  town,  and  opening  the  eyes  of  all 
to  his  value  from  every  angle. 

We  have  instituted  campaigns  for  the 
reduction  of  Basis  Rates  in  Insurance  and 
Electric  Current  and  refunds  of  overcharge 
on  electric  current  charge  since  1914. 

We  have  functioned  and  have  accom- 
plished. With  your  continued  and  unin- 
terrupted, loyal  and  sincere  cooperation 
even  still  more  can  be  accomplished. 

Although  the  state  of  New  Jersey  was 
entitled  to  twelve  official  delegates,  there 
was  that  keen  interest  in  the  activities  of 
our  National  Organization,  that  at  its  re- 
cent sixth  annual  convention  we  were  repre- 
sented by  18  members  of  this  organization. 

The  Milwaukee  convention  has  been  so 
widely  discussed  that  a  repetition  of  its  his- 
tory now  is  unwarranted.  The  results  are 
obvious  and  many,  and  are  well  known  to 
you.  Yet,  we  cannot  say  too  much  about 
that  wonderful  display  by  Sydney  Cohen, 
that  God  given  leader,  actually  loved  and 
all  but  worshipped  by  practically  every 
theatre  owner  in  the  country,  of  that  un- 
selfishness and  that  good  real  common 
sense  that  resulted  in  harmony. 

We  humans  have  a  strong  tendency  to 
disagree.    Two  of  us  may  be  standing  to- 


July  11,  1925 


MOVING    PICTURE  WORLD 


143 


Condemn  Black  j  ack  Arbitration 


gether  looking  at  the  same  object  and  yet 
see  it  differently. 

Harmony  is  possible  when  men  become 
willing  to  put  aside  their  personal  prejudice 
and  opinions  and  align  themselves  with 
one  harmonious  cause,  thereby  supporting 
each  other  even  as  colors  which  blend  in 
nature.  Ungoverned  human  nature,  know- 
ing no  right  law,  seeks  only  for  itself  and 
cannot  unite  with  another  of  its  kind.  There 
being  no  permanent  point  of  unity  at  which 
to  unite  or  meet,  it  must  rend  itself.  Jeal- 
ously, selfseeking,  desire  for  place,  having 
no  foundational  principle  must  and  did  yield 
at  Milwaukee  to  unselfishness,  brotherly  re- 
gard and  a  common  cause. 


Arbitration  Report 


HE  report  of  the  Committee  on 
Arbitration,  as  presented  by  Leon 
Rosenblatt  chairman,  follows: 


Your  Arbitration  Committee  had  a 
definite  mandate  from  this  organization  to 
effect  for  New  Jersey  direct  Arbitration  for 
and  by  New  Jersey  theatre  owners  and  ex- 
change men. 

We  took  this  matter  up  with  the  Hays 
organization  and  after  two  conferences  were 
informed  that  the  exchanges  in  both  Phila- 
delphia and  New  York  had  consented  to  it 
as  well  as  the  theatre  owners  in  Philadel- 
phia; but  that  New  York  theatre  owners 
had  objected  and  therefore,  since  the  con- 
tract specificially  states  that  arbitrators  shall 
be  appointed  by  the  local  organization  in 
the  zone  from  which  the  film  is  shipped, 
that  the  matter  must  be  adjusted  between 
the  New  York  organization  and  ourselves. 
Our  committee  conferred  with  the  Theatre 
Owners  Chamber  of  Commerce  Board  of 
Directors  as  well  as  with  their  president, 
Charles  L.  O'Reilly;  but  nothing  definite 
was  the  result  of  these  conferences. 

Although  our  National  Organization  has 
taken  no  action,  we  took  the  position  that 
it  is  best,  since  our  members  are  compelled 
to  sign  this  contract  which  provided  for 
Arbitration,  they  have  no  other  choice,  that 
it  was  our  duty  to  protect  our  members. 

Do  not  take  this  as  a  reflection  upon  the 
Arbitrators  or  the  Theatre  Owners  Cham- 
ber of  Commerce.  The  work  of  the  Theatre 
Owners  Chamber  of  Commerce  in  this  re- 
lation has  been  splendid  and  of  benefit  to 
every  theatre  owner  in  every  part  of  the 
country. 

Many  of  the  reforms  that  have  been  ob- 
tained, were  -secured  by  that  organization. 
One  cannot  talk  about  the  good  side  of 
Arbitration  without  linking  same  with  one 
man.  It  has  been  my  good  fortune  to  work 
along  side  of  him  in  Arbitration  work  for 
almost  four  years,  and  I  ;can  honestly 
tell  you  that  he  worked  hard,  conscien- 
tiously, faithfully  for  a  cause— I  am  re- 
ferring to  Sol  Raives,  chairman  of  the 
Arbitration  Committee  of  the  Theatre  Own- 
ers Chamber  of  Commerce. 

The  contention  of  your  committee  is  that 
— if  we  must  arbitrate  under  this  contract, 
we  at  least  shall  choose  our  arbitrators  and 
not  have  them  appointed  for  us. 

New  Jersey  is  a  functioning  organization ; 
is  served  in  most  cases  by  separate  New 
Jersey  exchanges,  even  though  they  are  lo- 


cated in  the  City  of  New  York,  and  we 
want  recognition  for  our  organization.  Al- 
though we  were  prevented  from  getting 
anywhere  in  this  relation,  however,  we  did 
not  stop  and  did  not  fail  to  protect  and 
render  service  to  our  members. 

Our  Board  of  Directors  engaged  counsel 
— Mr.  Norman  H.  Samuelson,  for  theatre 
owners  in  Northern  New  Jersey;  Assistant 
Corporation  Counsel  Joseph  Varbalow,  for 
theatre  owners  below  the  city  of  Trenton. 
Every  one  of  our  members'  cases  that  were 
referred  to  us,  were  prepared  by  us  and 
presented  by  our  counsel  and  every  effort 
was  made  to  obtain  for  our  members  a 
square  deal. 

We  do  not  think  that  we  can  have  fair 


A  Bit  of  Comedy 

A  real  novelty  was  introduced  in  the 
course  of  Monday's  business  session  at 
Asbury.  While  the  room  was  warming 
up  with  factful  speeches  and  real  ac- 
complishment, a  suspenseful  diversion 
was  afforded  by  a  gruff  looking  indi- 
vidual demanding  admittance  at  the 
window  to  the  rear  of  President  Joseph 
M.  Seider. 

The  surprise  came  when  two  others, 
similarly  clad,  pushed  their  way  in 
after  him.  They  introduced  themselves 
as  Loew,  Zukor  and  Rowland.  After 
staging  an  amusing  skit  entitled  "In 
Search  of  a  Play-Date,"  they  departed. 
The  incident  furnished  not  only  amuse- 
ment, but  also  served  to  renew  inter- 
est in  the  business  of  the  day. 


arbitration  based  on  the  present  contract 
or  on  the  present  system  of  Arbitration. 
Although  it  is  an  improvement  on  what  we 
had  before,  it  still  must  be  thrown  out  in 
its  entirety  and  a  fair,  equitable  and  satis- 
factory plan  adopted. 

We  are  definitely  opposed  to  this  present 
system.  You  frighten  your  child  into  sub- 
mission with  a  boogy-man;  so,  exhibitors 
are  scared  into  almost  anything  by  this 
bug-a-boo  of  F.  I.  L.  M.  Clubs,  Boards  of 
Trade,  and  Arbitration  Boards.  The  only 
difference  is  that  the  boogy-man  is  abstract, 
while  the  F.  I.  L.  M.  Club,  Boards  of  Trade, 
and  the  Aribtration  Boards  are  very  real. 

In  the  early  stages  a  friend  of  mine  was 
hailed  before  the  local  F.  I.  L.  M.  Club. 
Around  the  table  sat  six  judges  all  exchange 
men.  Its  chairman  was  another  exchange 
man.  This  "Court  of  Justice"  in  my  opinion 
was  fashioned  after  the  Spanish  Inquisition 
and  was  worthy  of  its  pattern.  The  case 
was  very  simple.  The  charge  was  that  the 
exhibitor  bought  ten  pictures  and  refused 
to  play  them. 

Question  (by  the  Chairman):  "Why  didn't 
you  play  the  picture?" 

Exhibitor:  "Because  they  were  sold  to  me 
as  a  first  run  and  the  exchange  does  not 
give  me  dates  until  after  the  theatre  across 
the  street  has  played  these  pictures." 

Question:  "How  much  did  you  pay  for 
these  pictures?" 

Answer:  "$25.00  a  picture." 


Question:  "Did  you  expect  first  run  for 
$25.00?" 

Answer:  "I  bought  them  that  way." 
Question  (in  a  loud  tone):  Don't  dodge 
the  issue;  answer  my  question." 

Answer:     "My     opposition     pays  only 

$15.00." 

Question:  "Nobody  asked  you  that.  It»  is 
none  of  your  business.  They  can  do  what- 
ever they  please  with  their  stuff." 

Answer:  "But  — " 

Question:  "No  'buts' — we  have  heard 
enough  from  you." 

The  exhibitor  was  sent  out  of  the  room 
and  three  minutes  later  he  was  ordered  to 
play  the  pictures  or  have  his  film  discon- 
tinued. 

Due  to  the  efforts  of  William  Brandt, 
Bernard  Edelhertz,  the  Theatre  Owners 
Chamber  of  Commerce  and  the  entry  of 
Mr.  Hays  into  this  business,  you  now  have 
exhibitors  also  on  the  Arbitration  Board. 

But  the  substituted  plan  still  fails  to  solve 
the  problem.  We,  arbitrators,  (and  I  am 
speaking  as  a  man  who  has  served  four 
years  as  an  arbitrator)  cannot  arbitrate  ab- 
solutely fairly  when  we  are  bound  by  the 
present  contract  and  the  rules  referred  to 
in  the  contract. 

There  has  been  a  tendency  to  correct  this 
evil.  It  is  our  sincere  hope  that  all  pro- 
ducers and  distributors  will  realize  in  the 
very  near  future  the  great  injustice  that 
this  form  of  arbitration  works  on  both  sides 
and  will  see  fit  to  bring  into  this  industry 
confidence  and  square  dealing  in  the  buy- 
ing and  selling  of  pictures. 

Solon,  the  Athenian  law-giver,  would  turn 
in  his  grave  if  he  new  some  of  the  deci- 
sions rendered  through  our  method  of  ar- 
bitration and  the  method  of  the  carrying 
out  of  the  award  of  the  Arbitration  Boards. 

A  theatre  owner,  in  signing  a  contract 
and  agreeing  to  Arbitration,  waives  his 
rights  to  trial  by  jury  and  his  rights  to  have 
the  merits  of  his  case  reviewed  by  a  Court 
of  law,  and  the  judgment  that  is  rendered  is 
not  carried  out  in  a  sensible,  legal 
way,  as  presided  by  law,  that  is,  through  a 
court  in  which  the  judgment  can  be  filed, 
but  the  exhibitor  is  forced  to  put  up 
a  deposit  with  each  of  about  twenty- 
one  exchanges  or  he  does  not  receive 
any  film.  The  amount  of  deposit  ranges 
from  $100  to  $500  and  in  this  territory  it  is 
usually  $250.00.  This,  for  the  small  theatre 
owner,  is  practically  confiscation  and  means 
that  he  must  pay  this  judgment,  right  or 
wrong,  and  cannot  even  bring  the  matter  to 
law  on  a  charge  of  fraud  because  he  cannot 
afford  the  shutting  down  of  his  theatre, 
through  not  obtaining  films  and  cannot  af- 
ford to  ask  for  injunctive  relief  because  it 
entails  much  legal  effort  and  great  expense. 

Our  difficulties  are  identical  with  those 
of  theatre  owners  throughout  America.  We 
have  faith  in  the  final  solving  of  them  by 
the  M.  P.  T.  O.  A.,  our  National  Organiza- 
tion. Your  committee  recommends  that  the 
report  rendered  by  our  president,  Joseph  M. 
Seider,  at  the  Milwauee  convention  be  ap- 
proved and  endorsed  by  this  organization, 
and  that  we  urge  that  it  be  carried  out  by 
our  National  Organization,  and  that  we 
ratify  and  support  the  efforts  of  our  presi- 
dent for  an  equitable  contract  and  for  re- 
forms in  Arbitration. 


144 


MOVING    PICTURE  WORLD 


July  11,  1925 


Suit  for  $113,000  Aftermath 

of  Selznick  Co.  Bankruptcy 


IN  MAY,  1923,  a  petition  in  bankruptcy 
was  filed  against  the  Selznick  Pictures 
Corporation  and  it  was  charged  that 
while  insolvent  the  corporation  transferred 
to  the  Pacific  Southwest  Trust  and  Savings 
Bank,  one  of  the  creditors,  all  rights  and 
title  to  "The  Common  Law"  and  "Rupert 
of  Hentzau,"  two  of  its  best  pictures,  with 
the  intention  of  making  the  bank  a  preferred 
creditor.  Now  the  bank  has  filed  in  the 
Supreme  Court  of  New  York  an  action 
against  seven  defendants  for  $113,000,  alleg- 
ing that  they  had  diverted  the  money  from 
proper  sources. 

The  defendants  in  this  action  are  Walter 
Jerome  Green,  former  president  of  the  Utica 
Investment  Company  and  formerly  connected 
with  the  Savage  Arms  Company;  William 
C.  J.  Doolittle,  former  vice-president  of  the 
Utica  Investment  Company  and  formerly 
president  of  the  Selznick  Distributing  Cor- 
poration ;  Mark  Hyman,  Ralph  B.  Ittelson, 
James  L.  Tilton,  L.  F.  Guimond,  and  Law- 
rence J.  Darmour. 

Three  of  these  defendants,  Doolittle,  Ittel- 
son and  Hyman,  were  members  of  a  commit- 
tee organized  for  the  purpose  of  re-estab- 
lishing the  Select  Pictures  Corporation,  a 
subsidiary  of  the  Selznick  concern,  which 
had  also  been  put  into  bankruptcy. 

It  is  alleged  that  the  $130,000  was  part  of 
a  trust  fund  which  had  been  misapplied  by 
the  defendants.  Louis  Boehm,  counsel  for 
the  plaintiff,  said  that  besides  "Rupert  of 
Hentzau"  and  "The  Common  Law"  the 
plaintiff  claims  to  be  the  sole  owner  of  the 
play  "Modern  Matrimony"  and  other  motion 
pictures,  and  that  the  suit  was  in  the  special 
interest  of  all  the  producers  whose  money 
had  been  similarly  diverted.  Mr.  Boehm 
also  said: 

"It  is  charged  in  the  complaint  that  the 
bank  was  entitled  to  70  per  cent,  of  the 
gross  proceeds  derived  from  the  distribution 
of  its  motion  pictures,  that  the  Selznick  Dis- 
tributing Corporation  was  to  receive  30  per 


cent,  for  distributing  the  pictures,  that  it 
was  agreed  that  the  share  of  the  bank  should 
be  kept  in  a  separate  trust  fund  and  should 
be  paid  over  to  it  weekly,  that  the  officers 
and  directors  of  the  Selznick  Corporation 
failed  to  keep  the  moneys  of  the  bank  and 
other  producers  separate  from  its  own  funds, 
but  that  they  dipped  into  the  trust  funds 
of  the  bank  and  other  producers  to  pay  to 
themselves  excessive  salaries  and  meet  the 
general  expenses  of  the  company." 


Famous  Players  Aids 
Santa  Barbara 
Sufferers 

In  answer  to  an  appeal  from  Mayor 
Andreas  of  Santa  Barbara  for  power  wagons 
and  powerful  lights  to  aid  rescue  workers 
digging  through  earthquake  debris,  Jesse  L. 
Lasky,  vice-president  of  Famous  Players- 
Lasky  Corporation,  promptly  ordered  port- 
able studio  electric  equipment  to  be  rushed 
to  the  stricken  city.  Within  ten  hours  two 
electric  generating  plants  and  fifty  one 
thousand  watt  lamps  were  installed  in  the 
ruined  area  of  the  city  by  studio  electricians 
under  the  direction  of  James  Gardy,  an 
electrical  engineer  in  the  employ  of  the  film 
company,  which  gave  illumination  for  eight 
blocks  where  rescue  crews  were  working. 

Charles  Eyton,  Paramount's  West  Coast 
General  Manager  arrived  in  Santa  Barbara 
before  the  electrical  crew  reached  there,  as 
representative  of  the  company  to  see  what 
further  assistance  could  be  given.  Together 
with  Tom  White,  studio  casting  director,  he 
worked  throughout  the  night. 

At  the  studio  in  Hollywood  Peter  Harrod, 
chief  electrician  was  holding  additional 
equipment  and  large  crew  of  men  in  readi- 
ness to  send  to  Santa  Barbara  on  a  moment's 
notice. 


Brown  an  F.  B*  CX  Vice-President; 
Marcus  Appointed  Sales  Head 


ANNOUNCEMENT  was  made  this 
week  by  Major  H.  C.  S.  Thomson, 
president  and  managing  director  of 
R-C  Pictures,  F.  B.  O.  of  America,  Inc.,  and 
subsidiary  corporations  of  a  readjustment  of 
executive  personnel  and  duties,  as  a  result 


Left:    Colvin  W.  Brown,  who  has  been  made 
a   vice-president   of   F.   B.  O.,  and   on  the 
right  is  Lee  Marcus,  who  has  been  appointed 
sales  manager  of  the  corporation. 


of  the  death  of  Harry  M.  Berman,  general 
manager  of  exchanges. 

Colvin  W.  Brown,  who  has  been  a  mem- 
ber of  the  executive  committee  without 
specific  office,  has  been  created  a  vice-presi- 
dent and  will  supervise  the  distribution  de- 
partments. 

Lee  Marcus,  who  was  long  assistant  to 
Mr.  Berman,  has  been  appointed  sales  man- 
ager of  the  company. 

The  readjustment  of  duties  will  affect  in 
no  way  J.  I.  Schnitzer,  first  vice-president. 
It  will  release  Mr.  Schnitzer  and  Major 
Thomson  from  some  of  their  arduous  rou- 
tine and  permit  Mr.  Schnitzer  to  concen- 
trate more  of  his  attention  on  the  production 
activities,  the  studio  management  and  the 
company's  relations  with  independent  pro- 
ducers. 

D.  A.  Poucher,  treasurer  of  the  company 
will,  as  heretofore,  be  in  charge  of  finance 
and  accounts  and  the  personnel  of  the  vari- 
ous offices. 


EDDIE  BONNS 

"Eddie"  Bonus  in 
Charge  of  Warner 
Bros*  Exploitation 

As  a  further  aid  to  exhibitors  Warner 
Brothers  are  about  to  organize  an  exploita- 
tion department  which  will  extend  out  into 
the  field,  with  men  stationed  in  all  impor- 
tant districts,  to  put  big  showmanship  back 
of  the  pictures  in  the  1925-26  program. 

As  the  first  step  in  this  direction,  the 
Warners  have  engaged  "Eddie"  Bonns,  late 
of  Metro-Goldwyn,  who  has  put  the  big 
punch  in  several  outstanding  successes  of 
the  last  few  years  and  whose  personal 
triumphs  as  a  master  of  exploitation  methods 
that  count  at  the  box  office  are  well  known. 

Bonns  opened  up  his  new  desk  at  the 
Warner  office  this  week,  and  until  the  ex- 
ploitation force  is  organized  will  devote  his 
time  in  preparing  special  national  exploita- 
tion for  the  biggest  pictures  in  the  Warner 
1925-26  program. 


BROTHER  OF  ADOLPHE  OSSO  DIES 

Cables  were  received  by  E.  E.  Shauer,  di- 
rector of  the  foreign  department  of  the 
Famous  Players-Lasky  Corporation,  announc- 
ing: the  death  of  Joseph  Osso,  brother  of  Gen- 
eral Manager  Adolphe  Osso  of  Paramount's 
French  organization.  Mr.  Osso's  death  oc- 
curred In  Buenos  Aires,  Argentina,  where  he 
had  been  acting  as  representative  of  the  So- 
ciety of  Authors  and  Composers  of  France,  of 
which  his  father,  Oscar  Osso,  Is  president. 


Tell  Hizzoner  This 

A  Marcus,  Iowa,  exhibitor  was  ar- 
rested for  opening  his  theatre  on  Sun- 
day. Things  looked  black  for  him. 
When  the  case  came  up  in  court,  the 
showman  argued  that  he  hadn't  vio- 
lated the  law  because  he  hadn't  sold 
tickets  on  Sunday.  They  were  all  sold 
during  the  week.  The  judge  scratched 
his  head  for  a  while  and  then  upheld 
the  exhibitor. 


July  11,  1925 


MOVING   PICTURE  WORLD 


145 


Chicago  Hums  With  Preparations 
For  Qreater  Movie  Season  Drive 

Windy  City's  Advertising  Appropriation  Is 
$50,000 — Commercial  Concerns  Aid — 
Other  Places  Swing  in  Line 

WITH  an  advertising  appropriation  of  $50,000  for  its  Greater  Movie  Sea- 
son campaign,  Chicago  commands  the  attention  of  the  entire  industry 
and  many  commercial  associations.  That  sum,  to  be  expended  within 
a  few  weeks,  establishes  a  record  not  only  for  motion  picture  drives  but  for  gen- 
eral business  campaigns  as  well.  Following  a  stirring  address  by  Barney  Bal- 
aban,  treasurer  and  chairman  of  the  finance  committee,  $7,000  was  pledged  in 
seven  minutes  by  exhibitors  at  the  general  meeting,  and  according  to  reports 
from  Chicago  $33,000  cash  is  already  in  hand. 


Milwaukee  Objects 


Plans  for  the  observance  of  the  Great- 
er Movie  Season  have  hit  a  serious  snag 
in  Milwaukee.  In  the  language  of  Max 
Krofta,  one  of  the  exhibitors  who  orig- 
inally supported  the  move,  "the  bubble 
has  burst"  and  the  outskirt  houses  have 
decided  not  to  support  the  campaign. 

The  main  trouble  seems  to  be  a  feel- 
ing among  theatre  owners  that  it  is 
wrong  to  expect  them  to  foot  so  many 
of  the  bills  of  the  drive  without  propor- 
tionate financial  aid  from  the  producers 
sponsoring  the  movement.  Many  of  the 
outskirt  exhibitors  believe  that  August 
is  the  wrong  time  of  the  year  for  such 
a  drive. 

Although  L.  Braeger,  Will  Hays' 
representative,  is  still  hopeful  that  a  so- 
lution to  the  problem  can  be  found,  the 
outlook  appears  dark  for  any  general 
observance.  The  Saxe  houses  may  go 
through  with  the  campaign  alone,  how- 
ever, since  Thomas  Saxe,  head  of  the 
chain,  has  been  highly  enthusiastic  about 
the  idea. 

From  several  sources  it  was  learned 
that  collapse  of  the  campaign  was  due 
in  part  to  a  feeling  that  the  local  com- 
mittee which  had  been  appointed  was 
being  ignored  by  Braeger.  The  local 
committee  had  beenx  named  several 
weeks  ago  and  consisted  of  several  out- 
skirt exhibitors  and  several  exchange 
men.  Braeger,  it  is  said,  named  his  own 
committee  instead,  the  members  being 
confined  to  Saxe  representatives  and 
members  of  the  Paramount  office,  it  is 
charged. 


FORM  COMPANY  TO  PROMOTE 

BETTER  PICTURES  IN  U.  S. 

With  Canon-  William  Sheaf e  Chase,  of 
Brooklyn,  as  one  of  .the  incorporators,  a  com- 
pany to  be  known  as  the  Federal  Motion 
Picture  Council  of  America,  incorporated  dur- 
ing the  past  "week  with  the  secretary  of 
state  at' Albany.  The  papers  filed  state  that 
the  company  intends  to.  promo.te  and  execute 
pla,rfs.  and'  methods  designed  to  improve 
motion  pictures  produced  and  shown  both 
in'r.tfie.  .fjnited.  States  and  elsewhere.  The 
company  will  maintain  an  office  in  New  Tork 
City, .but  its  operations  are  planned  to  ex- 
tend throughout  the  entire  United  States. 
Among  other  things,  it  plans  to  conduct  in- 
vestigations and  to  compile  data  particularly 
with  regard  to  the  moral  effects  of  motion 
pictures  upon  the  public  and  likewise  to  seek 
cooperation  in  developing  public  sentiment 
favorable  to  Wholesome  screen  productions. 

The  Incorporators  are:  Maude  M.  Aldrich, 
of  Winona  Lake,  Indiana;  Mrs.  Howard  Ben- 
nett, Baltimore,  Md.;  Mary  R.  Caldwell,  Chat- 
tanooga, Tenn.;  Mrs.  D.  Leigh  Colvin,  New 
York  City  Mrs.  Ro'bbins  Gilman,  Minneapolis; 
Minnie  E.  Kennedy,  Nashville,  Tenn.;  Mrs. 
Robert  Talbot-Perkins,  Brooklyn;  Dr.  Rob- 
ert Watson,  Boston,  Mass.;  Mrs.  Charles 
Merriam,  Chicago,  111.;  Rev.  J.  Foster  Wil- 
cox, Philadelphia,  Pa.;  Rev.  Charles  -Scanlon, 
Pittsburgh,  Pa.;  Charles  F.  Chase,  Jackson 
Heights,  N.  Y.,  and  Canon  Chase. 


"I  believe  the  benefits  that  will  come  for 
the  next  eleven  months  will  greatly  over- 
shadow the  benefits  derived  from  August 
alone,"  Mr.  Balaban  declared.  "This  is  the  first 
time  the  small  houses  will  have  an  opportunity 
of  doing  for  themselves  in  institutional  adver- 
tising what  we  have  done  for  all  our  houses." 

To  be  sure  that  small  exhibitors  will  derive 
the  greatest  possible  benefit  it  was  agreed  to 
place  in  all  newspaper  ads  and  on  all  outdoor 
advertising  a  caption  reading  "Attend  the  Mo- 
tion Picture  Theatre  nearest  Your  Home."  As- 
sessments were  made  on  the  basis  of  10  cents 
a  seat  for  theatres  with  less  than  400  capacity, 
and  20  cents  a  seat  for  theatres  of  more  than 
400.  Important  commercial  co-operation  has 
been  extended  by  Chicago  concerns. 

The  General  Outdoor  Advertising  Company 
lias  donated  150  billboards,  and  with  what  the 
exchanges  will  use,  the  season  will  have  a  rep- 
resentation of  more  than  300  twenty-four  sheet 
stands.  The  Chicago  Gas  and  Light  Company 
has  agreed  to  insert  Greater  Movie  Season  ma- 
terial in  all  mailing  matter,  thus  reaching  more 
than  3,000,000  homes  in  Chicago  and  its  vicinity. 
Five  railroads  have  pledged  their  support  to 
Ralph  Kettering,  general  manager  of  the  cam- 
paign, by  displaying  posters  at  their  own  ex- 
pense at  all  stations  within  a  200-mile  radius. 
Dining-car  menus  and  other  selling  organs  dis- 
tributed by  railroads  will  also  carry  the  mes- 
sage. . 

Every  Chicago  newspaper  has  been  quick  to 
co-operate  already.  The  motion  picture  page 
of  the  Evening  American  carries  a  box, 
"Where  to  Go  and  What  to  See.  Greater 
Movie  Calendar."  The  American  will  also  dis- 
tribute free  box-office  stickers  reading,  "A 
Greater  Movie  Season  Theatre." 

Minneapolis,  New  Orleans,  Oklahoma  City, 
Pittsburgh,  Portland,  Ore.,  Seattle  and  Tuts  a 
all  swung  into  line  this  week,  making,  a  total 
of  forty-five  important  centers  conducting  ter- 
ritorial drives  that  will  include  several  Hun- 
dred smaller  towns. 

In  Pittsburgh  representatives  of  leading  ex- 
hibitor and  exchange  factors  have  endorsed  the 
campaign  and  elected  the  following  executive 
committee:  Dennis  Harris  of  Harris-Davis 
Theatres ;  Milton  Crandall,  of  Rowland  & 
Clark:  Louis  K.  Sidney,  of  Loew's  Aldine ; 
J.  Galligher,  of  the  Cameo,  and  William  Kes- 
ter,  representing  the  second-run  and  inde- 
pendent exhibitors. 

New  Orleans  appointed  Maurice  F.  Barr  of 
the  Saenger  Amusement  Co.  general  manager 
of  the  campaign,  and  an  executive  committee 


of  B.  F.  Brennan,  Suburban  Theatres ;  Rodney 
Toups,  Loew's  Crescent;  Marion  Ferrara,  Tri- 
anon Theatre,  and  A.  E.  Chadwick,  Strand 
Theatre. 

As  originator  of  the  successful  Northwest 
Go-to-Movie  Week  and  a  staunch  advocate  of 
a  country-wide  drive,  William  A.  Steffes  has 
been  the  unanimous  choice  of  Minneapolis  for 
the  general  managership  there. 

According  to  telegraphic  reports  from  Okla- 
homa City,  George  A.  McDermit  of  the  Cap- 
itol Theatre  has  been  appointed  local  general 
manager.  Seven  other  towns  will  be  linked  to 
the  campaigns  that  Oklahoma  City  and  Tulsa 
will  conduct.  Ralph  Talbert  of  the  Majestic 
Theatre  has  taken  charge  of  Tulsa  activities, 
supported  by  William  M.  Smith,  Orpheum  The- 
atre; J.  W.  Clark,  Majestic  Theatre;  W.  C. 
Campbell,  Empress;  J.  Brown,  Lyric;  Miss 
Hazel  McCoy,  Strand  Theatre ;  Harry  F.  Cas- 
tle, Palace  Theatre ;  F.  Johnson,  Wonderland 
Theatre,  and  Roy  Jackson,  Cozy  Theatre. 

Extensive  celebrations,  embracing  'both  a 
parade  and  a  movie-ball  to  which  ten  stars 
have  been  invited,  are  under  way  in  Seattle. 
General  Manager  J.  Von  Herberg  of  the  Lib- 
erty has  Robert  Bender  of  the  Columbia  The- 
atre as  chief  lieutenant  and  Frank  Edwards 
of  the  Wintergarden  as  chairman  of  the  Port- 
land Finance  Committee.  Negotiations  are  on 
to  link  Spokane  into  the  Season. 

Exhibitors  in  Little  Rock,  Ark.,  have  taken 
concerted  action  to  put  the  season  across.  R. 
T.  Newton,  .Capitol  Theatre,  is  chairman  of 
the  executive  board,  whose  members  are  W.  A. 
May,  Royal  Theatre :  T.  W.  Sharp,  New  The- 
atre ;  N.  J.  Prunisky,  Princess  Theatre ;  W. 
M.  Reeves,  Highland  Theatre,  and  Henry 
Pipin,  Palace  Theatre. 

In  New  York  City  only  the  announcement 
of  the  general  manager  remains  to  complete 
plans  that  have  been  discussed  at  several  meet- 
ings of  nationally  known  exhibitors.  This  is 
expected  during  the  week. 

The  manner  in  which  independent  theatre 
circuits  are  adopting  the  national  plan  is  demon- 
strated by  contacts  established  directly  with  the 
New  York  service  bureau.  N.  E.  Commerford 
has  called  on  Mr.  Hays  and  promised  the  com- 
plete co-operation  of  his  circuit  throughout 
Northern  Pennsylvania.  Forty-five  houses  of 
the  Schine  Circuit,  operating  from  Glovers- 
ville,  N.  Y.,  with  Ben  Davis  as  comptroller, 
will  conduct  a  concerted  campaign,  as  will  the 
fifteen  houses  of  the  United  Theatre  Enter- 
prises, A.  B.  Hyrr.an,  president,  whose  head- 
quarters are  Huntingt.in,  W.  Va. 


146 


MOVING    PICTURE  WORLD 


July  11,  1925 


Regional  Directors  to  Protect 

The  Interests  of  Independents 


TAKING  a  leaf  out  of  the  nation's  war- 
time defense  book,  Frederick  H.  Elliott, 
general  manager  of  the  Independent 
Motion  Picture  Association  of  America,  will 
have  regional  directors  as  field  captains  of  his 
national  organization,  dividing  the  country  into 
twenty-six  zones. 

This  was  decided  upon  at  a  special  meeting 
of  the  Independents  in  the  Astor  Hotel  last 
week,  the  members  ratifying  a  proposal  made 
by  Mr.  Elliott.  The  regional  directors  will  be 
direct  .  representatives  of  the  Independents' 
chief,  working  in  conjunction  with  the  agents 
of  the  M.  P.  T.  O.  A.  Play  Date  Bureau,  and 
will  be  charged  with  the  duty  of  guarding  in- 
dependent interests,  passing  upon  eligibility  of 
applicants  for  membership  and  conducting 
membership  campaigns. 

The  Elliott  plan  of  organization  provides 
for  an  immediate  and  active  campaign  in  be- 
half of  the  members  of  his  organization,  and 
he  has  already  appointed  more  than  half  of 
his  field  lieutenants.  Those  selected  are:  Les- 
ter S.  Tobias,  Yale  Film  Exchange,  New 
Haven;  Max  Milder,  Trio  Productions,  Wash- 
ington, D.  C;  A.  C.  Bromberg,  Progress  Pic- 
tures, Atlanta  and  New  Orleans;  Joseph  L. 
Friedman,  Celebrated  Players  Films,  Chicago; 
W.  T.  Waintrup,  State  Film  Service,  Indian- 
apolis; H.  L.  Muir,  Advance  Films,  Minne- 
apolis; F.  J.  Warren,  Standard  Films,  Kansas 
City;  Joseph  L.  Stern,  Independent  Film  Co., 
Omaha;  J.  Berkowitz,  First  Graphic  Films, 
Buffalo;  J.  S.  Jossey,  Progress,  Cleveland ; 
Gene  Marcus,  Twentieth  Century,  Philadel- 
phia; J.  H.  Alexander,  Columbia,  Pittsburgh; 
R.  J.  Ingram,  Progress,  Dalas ;  Jack  S.  Grau- 
man,  Celebrated,  Milwaukee. 

Another  forward  move  by  the  Independent 
Association  was  the  creation  of  an  Associate 
Membership  Division  to  include  manufacturers 
and  others  who  do  business  with  the  members. 
This  Division  will  be  divided  into  three  classes 
—A,  B  and  C. 

Class  A  will  embrace  film  raw  stock  manu- 
facturers, laboratories  and  lithographers.  Class 
B  will  be  made  up  of  lobby  display  and  mat 
makers.  Class  C  will  comprise  printing,  pub- 
lishing and  engraving  concerns. 

It  was  announced  that  since  the  selection  of 
Mr.  Elliott  as  general  manager  there  have  been 
numerous  requests  from  accessory  dealers  for 
the  creation  of  this  division  and  that  several 
weoe  ready  to  take  out  memberships  at  once. 
I«  this  connection  it  was  announced  that  two 
new  exchanges  had  been  admitted  to  member- 


Coming  ami  Going 


H.  M.  Warner  Is  on  his  way  to  the  coast 
to  remain  for  sometime  at  the  stndo  after 
several  weeks  at  the  company's  New  York 
office.  Motley  H.  Flint,  president  of  the  Pa- 
cific Trust  &  Savings  Co.,  who  has  been  in 
New  York  on  a  short  visit,  accompanied  Mr. 
Warner  back  to  Los  Angeles. 


Messrs.  Erb  and  Goebel,  of  the  Associated 
Arts  Corporation,  have  left  for  Los  Angeles. 

Art  Schmidt,  west  coast  district  manager 
for  Film  Booking  offices,  has  left  on  a  tour 
of  his  territory. 

M.  H.  Hoffman  of  the  TifTnny-Truart  pro- 
ductions leaves  tor  I  .oh  Angeles  on  Friday, 
July  :t.  for  an  extended  visit  to  the  Califor- 
nia studios  of  the  organisation. 


FREDERICK  H.  ELLIOTT 
Newly     elected     general     manager    of  the 
Independent  Motion  Picture  Association  of 
America. 


ship— the  Specialty  Film  Co.  of  Dallas,  and  the 
Dependable  Pictures  Corporation  of  Boston. 
This  makes  five  accessions  to  the  independent 
ranks  in  the  last  week. 

There  were  several  committee  changes,  the 
Assessment  Committee  being  absorbed  by  the 
Ways  and  Means  Committee  and  the  Executive 
Committee  increased  from  fourteen  to  sixteen 
members,  so  as  to  give  the  producers  and  ex- 
changemen  eight  members  each.  H.  Gluckman 
was  elected  to  one  of  the  new  places,  both  of 
which  were  in  the  exchange  list,  and  another 
exchange  member  will  be  chosen  from  the 
Pacific  Coast. 

The  Conference  Committee  appointed  at 
Milwaukee  was  discharged  with  a  vote  of 
thanks,  its  work  having  been  taken  by  Mr. 
Elliott  and  Abe  Carlos,  the  Independent's  rep- 
resentative in  the  Play  Date  Bureau. 

A  resolution  of  tribute  to  R.  F.  ("Pete") 
Woodhull,  the  new  national  president  of  the 
M.  P.  T.  O.  and  a  pledge  of  co-operation 
to  the  theatre  men  was  adopted,  and  a  commit- 
tee headed  by  Mr.  Elliott  and  Dr.  W.  E. 
Shallenberger  appointed  to  present  it  to  him 
at  the  convention  of  his  home  organization, 
the  M.  P.  T.  O.  of  New  Jersey,  at  Asbury 
Park.  It  was  announced  that  a  large  delegation 
of  Independents  would  attend  the  Asbury  Park 
convention  and  that  an  informal  meeting  would 
be  held  there. 

This  was  the  last  weekly  meeting  of  the  I. 
M.  P.  A.  of  A.  for  the  summer,  it  having 
been  decided  that  hereafter  meetings  will  be 
held  semi-monthly,  on  the  first  and  third 
Thursdays. 


HILDRETH  APPOINTED 

COMPTROLLER 

J.  G.  Bachmann,  general  manager  of  dis- 
tribution for  B.  P.  Schulberg  Productions, 
appointed  Richard  Hildreth  comptroller  for 
the  organization.  Mr.  Hildreth  served  for 
two  years  in  a  similar  capacity  for  Preferred 
Pictures  Corporation.  He  has  already  un- 
dertaken his  new  duties  at  the  Schulberg 
Production  offices. 


Incorporations 


The  usual  summer  slump  made  Its  appear- 
ance in  the  number  of  companies  incorporat- 
ing and  entering  the  motion  picture  business 
in  New  York  State  during  the  past  week* 
when  only  four  companies  were  granted 
charters  by  the  Secretary  of  State,  and  these 
included  one  company  formed  for  the  pur- 
pose of  manufacturing  motion  picture  ma- 
chines. The  newly  formed  companies  in- 
cluded the  following:  Campbell  Motion  Pic- 
ture Corporation,  capitalized  at  *5,©00,  with 
Maurice  Campbell,  Maurice  Campbell,  Jr., 
Mount  Vernon;  A.  M.  VIckberg,  New  York 
City;  Wyko  Film  Library,  Inc.,  manufactur- 
ing machines  and  not  stntlng  the  amount 
of  capitalisation,  with  H.  Wykea,  A.  P. 
Glnouvea,  J.  Neilson,  New  York  City;  Skalla- 
Grim  Play  Corporation,  ¥50,000,  P.  M.  Abra- 
hams, M.  Koopersteln,  J.  Abrahams,  New 
York  City i  Bertha  Kallch.  Incorporated,  $00,- 
000,  Bertha  Kallch.  Lillian  and  Leon  Spacfc- 
ner.  New  York  City. 

Strand  Theatre  Company  of  Quincy,  Bos- 
ton, capital  ¥30,000;  incroporatora,  Morris 
Sharaf,  Boston;  Joseph  M.  Levenson,  Bos- 
ton, and  Fred  B.  Murphy,  Qulncy. 

Merit  Film  Company,  Boston;  capital, 
$2."i.OOO;  incorporator*.,  \athan  B.  Goodman, 
Boston,  Bobert  W.  Cobe,  Boston,  and  Irene 
l).i\is   (  l.irke,  Winchester. 

Boost  the  Air  Mails, 
Woodhull  Urges 
Exhibitors 

Do  you  know  that  for  a  year  the  Post  Office 
Department  has  been  operating  a  transconti- 
nental mail  service  by  air  ?  Not  one  in  a  hun- 
dred do.  Do  you  know  that  on  July  1  an 
overnight  air  mail  system  will  be  inaugurated 
between  New  York  and  Chicago?  The  per- 
centage of  those  in  possession  of  this  fact  is 
still  smaller. 

For  that  reason,  R.  F.  Woodhull,  president 
of  the  M.  P.  T.  0.  A.,  and  Paul  Henderson, 
second  assistant  postmaster  general,  have  both 
written  theatre  owners  in  the  vicinity  of  New 
York  and  Chicago  requests  that  they  use  their 
screens  to  advise  the  public  of  the  old  and 
the  new  air  services. 

It  is  hoped  that  theatre  owners  will  heed 
these  requests,  if  for  no  other  reason  than  that 
the  Post  Office  Department  and  the  M.  P.  T. 
0.  A.  have  in  the  past  co-operated  to  mutual 
advantage.  The  goodwill  accruing  from  this 
co-operation  was  recently  shown  by  the  ap- 
pearance of  the  postmaster  general  at  Hart- 
ford, Conn.,  before  the  State  Legislature,  when 
he  asked  that  relief  from  further  taxation  be 
granted  Connecticut  exhibitors. 


LEE  MARCUS  GETS  GIFT 

As  a  token  of  the  high  esteem  In  which  he 
is  held  by  the  field  managers  of  F.  B.  O., 
Lee  Marcus,  assistant  general  manager  of 
exchanges,  was  presentde  with  a  gold  wrist 
watch  at  a  banquet  held  in  his  honor  at  the 
Hotel  Astor,  at  which  many  notables  of  the 
film  and  show  world  were  present.  Among 
those  who  attended  were  Ben  Bernle  and  his 
orchestra,  Phil  Baker,  of  "Artists  and  Models," 
Harry  Rose,  "The  Broadway  Jester,"  and 
many  other  '"big  timers." 


LAZARUS  MARRIES 

Jeff  Lazarus,  publicity  director  for  the  Los 
Angeles  Paramount  theatres,  was  married 
this  week  to  Miss  Belva  French  of  Hollywood, 
a  screen  actress.  The  wedding  came  as  a  sur- 
prise. After  a  short  honeymoon  at  the  beach 
the  couple  will  return  to  Los  Angeles  and 
the  bridegroom  will  again  take  up  his  Job  of 
writing  inspired  ads  for  the  Paramount 
downtown  theatres. 


July  11,  1925 


MOVING    PICTURE    WORLD  147 


Connecticut  Tax  and  Censorship  Bill 
to  Be  Taken  to  U.  S.  Supreme  Court 


A  Theatre  S.  O.  S* 


As  evidence  of  the  part  that  the  motion 
picture  theatre  can  play  in  any  com- 
munity, witness  the  request  granted  by 
the  exhibitors  of  Worcester,  Mass.  Blood 
transfusion  was  considered  the  only 
means  of  saving  a  hospital  patient.  A 
relative,  seeking  the  quickest  way  of 
obtaining1  a  subject  for1  this  purpose, 
turned  to  the  film  exhibitors  for  aid.  As 
a  result  slides  were  flashed  upon  the 
screens  of  Worcester  film  theatres,  ask- 
ing that  anyone  willing  to  consent  to  a 
blood  transfusion  to  save  a  human  life 
commnuicate  with  the  authorities  at  the 
hospital  where  the  patient  was. 


North  Carolina  Makes 
Woodhull  Member 
for  Life 

R.  F.  Woodhull,  president  of  the  M.  P.  T. 

0.  A.,  has  returned  from  the  convention  of 
the  M.  P.  T.  O.  of  North  Carolina  at  Wrights- 
ville  Beach,  N.  C,  and  the  outing  of  the  M. 
P.  T.  O.  of  Maryland  at  Havre  de  Grace, 
which  he  attended  with  National  Director  A. 
Julian  Brylawski  of  Washington,  D.  C. 

The  outing  of  the  Maryland  organization 
at  the  Bayou  Hotel,  Havre  de  Grace,  was  a 
joyous  day  for  all,  concluding  with  a  banquet 
in  the  evening.  In  his  address  there  President 
Woodhull  spoke  feelingly  of  the  fine  co-opera- 
tion the  M.  P.  T.  0.  A.  had  always  received 
from  Maryland. 

President  Woodhull  was  particularly  grati- 
fied with  the  cordial  reception  extended  him 
at  Wrightsville  Beach  and  the  evident  interest 
in  national  organization  displayed.  He  told  of 
the  practical  business  service  the  organization 
was  rendering  theatre  owners  by  way  of  film 
adjustments,  etc.  He  was  honored  with  a  life 
membership  in  the  North  Carolina  organization. 

President  Woodhull  is  attending  the  three- 
day  convention  of  the  M.  P.  T.  O.  A.,  of  New 
Jersey  at  Asbury  Park,  June  29,  30  and  July 

1,  at  which  will  also  be  present  other  national 
officers,  including  Sydney  S.  Cohen,  chairman 
of  the  Board  of  Directors. 


MONTREAL  CENSORS  PROSECUTE 

Representatives  of  the  Famous  Players 
Canadian  Corp.  appeared  before  Chief  Judge 
Decarie  in  the  Montreal  Police  Court  in 
June  22  charged  with  changing  a  film  called 
"The  Little  French  Girl,"  contrary  to  the 
statutes.  The  summons  for  the  prosecution 
was  issued  at  the  request  of  Count  R.  de 
R.  Sales,  president  of  the  Quebec  Board  of 
Moving  Picture  Censors,  Montreal,  who  al- 
leges that  deleted  portions  of  the  feature 
were  re-inserted  before  it  was  publicly 
screened  at  the  Capitol  Theatre,  Montreal. 
President  de  Sales  seized  the  print  of  the 
picture  after  it  had  been  presented  at  the 
Capitol  Theatre  for  several  performances  and 
the  latest  development  is  the  court  hearing. 
Summary  trial  of  the  Famous  Players  Can- 
adian Corp.  was  fixed  for  a  later  date. 


Question  Is  State's  Authority  to  Levy  on  Film 
Already  Taxed  in  Another  State,  Says 
Nutmeg  Exhibitors'  Counsel 

SIGNING  of  the  new  motion  picture  tax  and  censorship  bill  in  Connecticut 
by  Governor  Trumbull,  thereby  making  it  a  law,  immediately  was  met 
with  concerted  action  by  exhibitors  of  the  state  and  distributing  com- 
panies, who  have  announced  that  they  will  take  the  matter  before  the  United 
States  Supreme  Court,  seeking  an  injunction  against  the  new  statute  on  the 
ground  that  it  is  unconstitutional.  , 
Attempts  to  obtain  the  injunction  will  be  based  upon  a  point  involving  inter- 
state commerce — as  to  whether  the  state  of  Connecticut  for  exhibition  pur- 
poses which  already  has  been  taxed  in  another  state. 

The  bill  was  signed  by  the  governor  on 
Wednesday,  June  24,  over  the  protests  of 
Acting  Postmaster  General  John  H.  Bartlett, 
Will  Hays,  president  of  the  Motion  Picture 
Producers  and  Distributors  of  America,  Inc., 
and  the  Connecticut  Exhibitors'  Association. 
At  the  same  time  the  governor  announced 
that  he  had  appointed  John  J.  Splaine  of 
New  Haven  to  be  state  agent  to  administer 
the  law,  subject  to  his  direction.  The  law 
became  effective  Wednesday,  July  1.  Mr. 
Splaine  formerly  was  connected  with  the 
S.  Z.  Poli  Theatrical  Enterprises.  The  law 
provides  for  him  a  salary  not  exceeding  $4,- 
500,  to  be  fixed  by  the  board  of  control. 

State  Tax  Commissioner  William  H.  Blod- 
gett,  who  under  the  law  must  see  that  its 
provisions  are  enforced,  announced  that  en- 
forcement of  the  new  statute  will  not  be 
delayed  voluntarily  by  the  state  because  of 
threatened  court  action  by  the  theatre  own- 
ers and  distributors.  Arrangements  have  been 
made  to  open  the  commission's  office  in  New 
Haven  on  July  1,  the  date  the  law  becomes 
effective. 

Benedict  M.  Holden,  counsel  for  the  Con- 
necticut exhibitors,  said : 

"I  am  very  sorry  that  Governor  Trumbull 
did  not  see  the  matter  in  the  same  light  that 
President  Coolidge  did  a  similar  bill  which 
he  vetoed  when  he  was  governor  of  Massa- 
chusetts. We  shall  take  the  matter  to  the 
United  States  court  at  once  on  the  question 
of  unconstitutionality." 

George  W.  Wickersham  of  New  York, 
former  attorney  general  of  the  United  States, 
has  been  retained  to  be  associated  with  At- 
torney Holden  in  the  fight  for  the  injunc- 
tion against  the  law. 

At  a  meeting  of  exhibitors  Thursday  night, 
June  25,  they  issued  a  statement,  which,  in 
part,  is  as  follows: 

"We  have  read  Governor  Trumbull  s  state- 
ment and  notice  that  he  fails  to  mention  that 
the  postmaster  general  of  the  United  States 
and  the  American  Express  Company  pro- 
tested against  his  signing  the  bill,  as  neither 
the  postal  authorities  or  the  express  com- 
pany can  find  a  way  to  ascertain  whether  or 
not  the  tax  has  been  paid  and  the  bill  pro- 
vides a  penalty  for  the  delivery  of  a  film 
unless  the  tax  has  been  paid. 

"Motion  picture  exhibitors  in  Connecticut 


have  never  heard  any  demand  for  censor- 
ship. If  there  was  any  sentiment  in  the 
General  Assembly  it  was  not  evident,  and 
the  governor  himself  has  frequently  expressed 
his  disapproval  of  the  statutory  regulation 
of  morals  or  the  attempt  to  improve  the 
morals  and  habits  of  the  people  by  censor- 
ship or  regulation. 

"The  governor  says  that  the  censorship  fea- 
ture amounts  to  a  minimum  in  this  direc- 
tion. It  could  not  be  more  severe.  It  places 
the  final  decision  in  the  hands  of  the  tax 
commissioner  and  from  his  decision  there 
is  no  appeal.  What  is  immoral,  or  offensive 
to  racial  or  religious  groups  is  left  entirely 
to  one  official. 

"It  is  impossible  to  understand  the  me- 
chanics of  the  bill.  It  provides  a  penalty  for 
the  delivery  of  a  film  unless  the  same  is  reg- 
istered and  the  tax  paid  thereon.  If  the  tax 
has  been  paid  and  the  film  registered,  and 
later,  through  accident,  injured  or  destroyed 
so  that  it  cannot  be  exhibited  again,  is  the 
$10  tax  to  be  collected  on  the  new  film  which 
is  brought  in  to  replace  the  broken  one  ? 

"It  is  true  that  the  representatives  of  the 
motion  picture  industry  expressed  a  willing- 
ness to  bear  a  fair  share  of  the  expenses  of 
the  government.  We  are  doing  that  now, 
but  if  the  governor  is  correct  in  a  former 
statement  that  the  state  is  being  run  with- 
in its  inepme  there  is  no  necessity  for  tax- 
ing motion  pictures. 

"We  are  sorry  that  Governor  Trumbull 
has  been  influenced  to  sign  this  measure.  In 
fact  we  are  surprised.  We  all  attended  in  the 
House  of  Representatives,  no  on;e  spoke 
in  favor  of  the  bill  but  Representative  Durant 
of  Guilford  and  we  believed  that  Governor 
Trumbull  was  giving  us  a  fair,  open  and 
above-board  hearing  on  the  merits  of  the 
bill." 

In  New  Haven  on  Thursday,  June  25, 
thirteen  representatives  of  the  distributing 
companies  that  have  exchanges  in  that  city 
discussed  the  law  and  the  possible  situations 
that  may  arise  as  a  result  of  it.  The  bill  and 
the  governor's  statement  in  regard  to  approv- 
ing it  were  read  by  Lester  Tobias  of  the  Y?le 
Exchange. 

(Continued  on  following  page) 


148 


MOVING    PICTURE  WORLD 


July  11.  1925 


Most  Motion  Picture  Sets 

Stiff,  Says  Diamont-Berger 


By  SUMNER  SMITH 

THE  Greenwich  Village  poet  was  weak 
with  hunger.  He  had  not  eaten  in 
months.  Now  he  was  sprawling  at  full- 
length  on  the  downy  divan  in  the  drawing- 
room  of  his  home,  sprinkling  the  rich  Per- 
sian rug  with  cigarette  ashes,  passing  black 
finger-tips  through  his  touseled  hair  while 
he  composed  an  ode  to  Psyche  that  he  hoped 
would  bring  home  the  bacon.  A  butler  stood 
at  a  respectful  distance,  ready  to  retrieve 
sheets  of  paper  scattered  by  the  breeze 
through  the  half-open  stained  glass  window, 
while  the  poet's  German  police  dog,  appraised 
by  the  last  dog  show  at  $50,000,  noisily 
gulped  pork  chops  on  the  marble  mantel- 
piece. 

If  you  saw  this  scene  in  the  movies 
wouldn't  it  strike  you  as  a  bit  of  all  wet? 
What  business  has  a  penniless  poet  with  a 
mansion  worthy  of  remodeling  into  a  Long 
Island  roadhouse?  How  come  he  can't  eat? 
Are  hock  shops  unknown  to  his  aesthetic 
soul  ? 

This  is  burlesquing  a  point  made  by  Henri 
Diamont-Berger,  the  French  director;  bur- 
lesquing it  to  make  vivid  a  criticism  of 
American  studio  sets.  This  criticism  is  that 
Americans  use  stock  sets  of  homes  that 
don't  in  any  way  reflect  the  personality  of 
the  occupant.  There  always  is  the  door  on 
the  right,  and  the  fireplace  in  the  center, 
and  the  over-stuffed  divan  before  it,  w-ith 
the  narrow  table  and  its  row  of  books  just 
behind  the  divan.  Do  the  furnishings  afford 
any  clue  to  the  personality  of  the  man? 
Does  he  belong  in  that  sort  of  an  environ- 
ment? Not  many  cases,  believes  the  French 
director.  He  may  be  a  gay  and  galloping 
blade,  but  you'd  never  know  it  from  the 
formal  home  the  studio  donates  him. 

Motion  pictures  keep  on  trying  for  the 
utmost  in  realism,  utilizing  all  the  little 
tricks  of  the  trade,  calling  upon  the  or- 
chestra or  the  organ  to  stir  the  emotions  as 
the  plot  unflods.  Henri  Diamond-Berger  is 
striving  toward  the  Nth  degree  of  realism, 
and  he  wants  his  backgrounds  to  contribute 
a  fair  share  toward  the  illusion.  He  wants 
to  film  intelligent,  human  stories  with  a  mini- 


HENRI  DIAMONT-BERGER 


mum  of  hokum,  and  he  has  assumed  the  sole 
responsibility  for  his  product  by  taking  over 
the  Paragon  studio  in  Fort  Lee,  N.  J.,  and 
employing  his  own  artists.  He  is  not  that 
sort  of  person  unjustly  labeled  a  modernist, 
though  he  did  introduce  modernistic  effects 
in  pictures  in  France  two  years  before  "The 
Cabinet  of  Dr.  Caligari,"  and  he  doesn't  in- 
tend to  start  any  revolution.  He's  just  go- 
ing to  be  as  careful  of  the  smaller  artistic 
touches  as  of  the  story  and  the  acting  and 
the  continuity. 

The  French  director's  present  position  in 
motion  picture  can  be  traced  to  two  in- 
cidents, small  in  themselves.  Several  years 
ago,  in  France,  when  he  was  giving  pictures 
rather  rough  treatment  as  a  newspaper  re- 
viewer, Charles  Pathe  called  Diamont-Berg- 
er to  him  and  asked  for  an  explanation.  The 
then  newspaper  man  argued  his  points  un- 
til Pathe  told  him  to  take  a  job  directing 
and  prove  them.  He  made  good. 

Then,  a  couple  of  years  ago,  Diamont- 
Berger  came  to  this  country  and  paid  Elmer 
Pearson  of  Pathe  a  social  visit.  Not  know- 
ing English  well,  he  said  he  was  here  for  a 
"lease"  when  he  meant  rest.  Pearson  took  up 
the  matter  with  John  S.  Woody  of  Asso- 
ciated Exhibitors  and  Woody  said,  "Sure, 
give  him  a  contract." 

Now  Diamont-Berger  has  taken  over  the 
Paragon  Studio  at  Fort  Lee  and  will  pro- 
duce seven  pictures  before  the  end  of  the 
present  year.  Part  of  them  will  be  dis- 
tributed by  Associated  and  plans  for  the 
others  near  the  end  of  discussion.  Eugene 
Walter  provided  the  scenario  for  the  first, 
"Fifty-Fifty,"  with  Hope  Hampton,  Louise 
Glaum  and  Lionel  Barrymore,  which  has 
been  made.  Miss  Hampton  is  under  con- 
tract for  several  pictures.  Diamont-Berger 
leans  toward  stage  stars,  as  witness  the  cast 
in  another  picture,  "Lovers'  Island,"  which 
he  will  make.  This  will  be  composed  of 
James  Kirkwood  and  Louis  Wolheim,  among 
others.  Holbrook  Blinn  has  been  signed 
for  one  film.  Hope  Hampton,  Otto  Kruger 
and  Louise  Glaum  have  already  appeared 
in  "The  Marionettes,"  a  two-reel  experiment 
in  natural  colors. 

Diamont-Berger  may  make  a  feature  film 
in  natural  colors.  He  hears  that  Douglas 
Fairbanks  plans  to  do  so.  But  that  pro- 
ject won't  be  undertaken  until  the  seven 
features  now  planned  are  out  of  the  way. 

The  French  director's  pictures  have  had  a 
great  success  in  England  and  France  because 
of  the  human  feeling  he  gets  into  them.  He 
is  a  careful  workman,  as  witness  his  study 
of  the  interpretive  value  of  sets. 

Of  major  importance  in  Diamont-Berger's 
production  will  be  Jose  Zamora  and  Gaston 
De  Leury,  artists.  The  former  was  for  years 
a  designer  for  Poiret  and  also  has  designed 
many  sets  for  big  stage  plays.  The  latter 
has  been  in  this  country  several  years  study- 
ing American  methods  and  will  head  the  de- 
partment. 


BOASBERG  OFF  FOR  HOLLYWOOD 

Al  Boasberg,  sales  promotion  director  of 
Film  Booking  offices,  left  today  for  Holly- 
wood. Mr.  Boasberg  will  spend  three  weeks 
at  the  Coast  Studios  of  the  company,  con- 
ferring with  Coast  executives  and  officials, 
and  will  line  up  a  series  of  exhibitors  sales' 
helps. 


ALFRED  WEISS 
Who  is  touring  Europe  in  behalf  of  Weiss 
Brothers 

MAUSERT  BUYS  IN  GLENS  FALLS 

Fred  W.  Mausert,  well  known  exhibitor  In 
Glens  Falls,  N.  Y.,  has  Just  purchased  the 
Presbyterian  church  property  In  that  town. 
The  purchase  price  Is  given  at  $200,076. 
Mauseit,  it  is  announced,  will  convert  the 
church  into  a  1,300-seat  theatre  and  will  also 
erect  a  business  building  on  the  site  which 
will  accommodate  about  fifty  offices. 

DEITCH  JOINS  GINSBERG 

Joseph  J.  Deitch,  formerly  associated  with 
the  Oscar  Price  Interests,  has  joined  the 
Henry  Ginsberg  Distributing  Corporation  In 
an  executive  capacity.  Mr.  Deitch  has  a 
wide  acquaintance  In  the  film  world  and  haa 
many  friends  who  wish  him  every  success 
in  his  new  association. 

To  Take  Censor  Bill 

to  U.  S.  Supreme  Court 

(Continued  from  preceding  page) 

During  the  meeting,  Charles  C.  Pettijohn, 
general  counsel  for  the  Will  Hay's  office, 
was  called  on  the  phone  in  New  York  and  it 
was  announced  that  he  had  said  that  a  meet- 
ing had  been  called  of  the  heads  of  the  dis- 
tributing companies  in  New  York  together 
with  the  legal  counsel  for  these  concerns  to 
take  immediate  action  on  the  law.  The  New 
Haven  exchangemen  were  advised  to  "sit 
tight  and  await  developments." 

The  officials  have  signified  their  belief  that 
the  exchanges  possibly  will  be  removed  from 
Connecticut  and  established  in  Springfield, 
Mass. 

Motion  picture  exchanges  in  Connecticut 
already  are  taxed  $25  a  year  for  the  privi- 
lege of  carrying  film  in  their  vaults.  The 
new  law,  in  addition  to  placing  a  censorship 
on  all  pictures,  excepting  news  reels,  gives 
the  tax  commissioner  authority  to  revoke 
the  registration  of  any  film  found  "to  be  im- 
moral or  of  a  character  to  offend  the  racial 
or  religious  sensibilities  of  any  element  of 
society."  The  clause  in  regard  to  the  tax 
calls  for  the  collection  of  $10  of  the  first 
1,000  feet  and  50  cents  for  each  additional  100 
feet  of  film  of  the  same  subject.  The  mem- 
bers of  the  exhibitors'  association  emphasize 
the  point  that  the  owners  of  theatres  in  the 
small  towns,  which  present  a  new  show  daily, 
will  bear  the  burden  of  the  tax,  although  the 
law  states  that  the  tax  shall  be  levied  upon 
the  distributors.  It  was  said  that  the  most 
the  state  could  derive  for  the  first  year  from 
the  law  would  be  from  $40,000  to  $50,000. 


July  11,  1925  MOVING   PICTURE    WORLD  149 


Alleged  Lack  of  Screen 
Agitates  Canadian 


WHETHER  the  Canadian  Government 
intended  to  permit  moving  picture 
producers  of  the  United  States  to 
make  photoplays  in  the  Dominion  and  then 
designate  the  actual  scenery  employed  as  cer- 
tain sections  of  the  United  States  or  other 
countries  was  a  matter  that  was  brought  up 
in  Ottawa,  the  Canadian  Capital,  in  connection 
with  the  making  of  "The  Knockout,"  a  Milton 
Sills  feature,  by  the  Earl  Hudson  Unit  of 
First  National  Productions,  Inc.,  New  York. 

The  question  arose  when  several  Members 
of  Parliament,  local  theatre  men  and  others 
of  Ottawa  ascertained  that  advance  advertising 
for  "The  Knockout"  referred  to  it  as  a  story 
of  the  Maine  woods.  The  matter  found  its  way 
to  the  Ottawa  Morning  Journal  and  an  inter- 
view was  published  from  Fred  Stanley,  busi- 
ness manager  and  location  manager  of  the 
Milton  Sills '  Company,  in  which  he  explained 
that  the  Maine  locaion  for  exteriors  had  first 
been  thought  of  but  that  when  he  visited  that 
state  he  was  unable  to  find  locales  which  were 
suitable  for  the  story. 

Mr.  Stanley  pointed  out  that  through  the 
co-operation  of  the  Canadian  Government  Mo- 
tion Picture  Bureau  and  lumbering  interests  in 
and  around  Ottawa,  he  was  able  to  secure  the 
desired  scenic  settings  in  the  vicinity  of  Beau- 
chene,  Quebec.  He  publicly  thanked  Director 
Ray  Peck,  Frank  Badgley  and  other  officials  of 
the  Canadian  Government  Motion  Picture 
Bureau  for  their  personal  help  and  asserted 
that  screen  credit  would  be  given  to  the  Gov- 
ernment Bureau  for  assistance  rendered. 

As  for  the  excitement  over  the  possibility  of 
the  picture  being  shown  as  one  of  the  Maine 
woods,  Mr.  Stanley  intimated  that  all  adver- 
tising and  publicity  had  been  changed  and  that 
the  oudoor  scenes  of  the  feature  would  be 
designated  as  Canada,  the  story  being  changed 
somewhat  to  suit  the  conditions. 

"Personally,  I  can't  see  how  we  can  do 
otherwise,"  declared  Mr.  Stanley  in  the  inter- 
view. "At  any  rate  you  may  be  sure  that  full 
screen  credit  for  all  exterior  scenes  will  be 
given  to  Canada." 

Mr.  Stanley  also  declared  that  he  thought 
the  day  was  fast  approaching  when  more  and 
more  American  producers  would  avail  them- 


State  Rights  Sales 


Ben  lievine,  of  the  Oxford  Film  Exchange. 
New  York,  announced  this  week  that  he  had 
bought  the  Greater  New  York  and  Northern 
New  Jersey  rights  to  all  of  the  Astor  Dis- 
tributing Corporation  product  for  the  com- 
ing season. 


M.  H.  Hoffman,  vice-president  of  Renown 
Pictures,  Inc.,  says  he  has  bought  the  rights 
for  upper  New  York  for  product  of  Astor 
Distributing  Corporation.  Hoffman,  whose 
company  has  offices  in  Albany  and  Buffalo, 
wUl  have  the  eight  Bernarr  Macfadden  True 
Story  Film  Company  productions. 


W.  E.  Shallenberger,  president,  Arrow 
Pictures  Corporation,  announces  the  signing 
of  a  contract  with  Frank  Zambreno  of 
Progress  Pictures  Company  of  Chicago,  under 
the  terms  of  which  Mr.  Zambreno's  organi- 
zation will  distribute  the  Arrow  product  in 
Northern  Illinois,  Indiana  and  Southern  Wis- 
consin. 


Credit 
Parliament 

selves  of  Canadian  film  locations,  especially 
those  companies  who  have  been  concentrating 
their  production  activities  in  the  Eastern 
United  States. 

T.  L.  Church,  Federal  member  of  Parlia- 
ment for  Toronto,  was  one  who  intimated  that 
he  would  bring  up  on  the  floor  of  the  Canadian 
House  of  Commons  a  resolution  prohibiting 
the  showing  of  pictures  in  Canada  which  had 
been  taken  in  the  Dominion  and  which  repre- 
sented other  countries,  but  Mr.  Stanley's  ex- 
planation has  probably  offset  this. 


THAT  no  misconception  may  possibly 
arise  regarding  the  theatre  policy  of 
the   Loew  interests   abroad,  Marcus 
Loew,  President  of  Loew's,  Inc.,  and  Metro- 
Goldwyn    has    made    public    the  following 
statement : 

"The  recent  departure  for  Europe  of  Mr. 
E.  A.  Schiller  of  our  organization  has  caused 
comment  in  the  trade  press  to  the  effect  that 
it  was  our  intention  to  start  a  wholesale  thea- 
tre building  policy  in  England  and  the  Con- 
tinent. This  of  course  is  not  the  case,  and 
while  people  on  the  inside  know  the  facts, 
it  seems  advisable  at  this  time  to  make  the 
issue  clear  and  our  position  equally  plain. 

"We  do  not  intend  to  build  any  theatres 
in  England  because  our  films  are  being 
properly  presented  there.  Three  years  ago 
we  arranged  with  the  owners  of  the  Tivoli, 
London,  to  play  our  films.  This  arrange- 
ment has  proved  beneficial  to  us  and  also 
to  the  British  exhibitors  and  the  industry 
generally  in  England.  We  are  tnerefore  per- 
fectly content  with  our  present  London 
situation. 

"We  recently  became  associated  with  the 
Gaumont  company  in  the  operation  of  their 
exchanges  and  to  assist  in  the  management 
of  their  theatres  in  France.  It  was  for  this 
purpose  that  Mr.  Schiller  was  sent  abroad. 

"We  have  no  intention  of  erecting  theatres 
anywhere  in  the  world  merely  for  the  pur- 
pose of  creating  a  competitive  situation. 

"Our  purpose  in  this  business  is  to  im- 
prove it,  and  not  to  undermine  other  inter- 
ests. 

"We  have  no  desire  to  build  or  own  a 
theatre  in  any  city  which  is  adequately 
seated  and  properly  equipped  theatrically 
to  present  pictures  as  they  reasonably  should 
be  exhibited.  Indeed,  we  are  not  out  looking 
for  spots  to  build  theatrse  at  all,  but  rather 
to  help  the  European  public  get  the  best 
entertainment  if  there  are  no  facilities  for 
their  getting  it  today. 

"It  is  only  by  companies  of  experience  in 
theatre  management  and  picture  presenta- 
tion taking  an  interest  in  exhibition  through- 
out the  world,  that  this  industry  can  properly 
develop.  That  has  been  the  experience  in 
America,  and  we  feel  that  the  expansion  of 
motion  pictures  abroad  will  come  through 
progressive  methods  of  presentation  in  ade- 
quate theatres. 

"Where  a  foreign  country  is  devoid  of 
adequate  houses,  we  shalll  attempt  to  con- 
vince local  exhibitors  that  they  ought  to  build 


F.  P.-L.   ISSUES  FINANCIAL 
STATEMENT 

The  Famous  Players-Lasky  Corporation 
in  its  consolidated  statement  (which  in- 
cludes the  earnings  of  subsidiary  com- 
panies) reports  net  profits  of  $1,355,808.10 
for  the  three  months  ending-  March  28,  1925, 
after  deducting  all  charges  and  reserves  for 
Federal  income  and  other  taxes. 

After  allowing  for  payment  of  dividends 
on  the  preferred  stock,  the  above  earnings 
amount  to  $4,875  per  share  for  the  three 
months    on    the   common   stock  outstanding. 

LUBIN-BURGER 

The  many  friends  of  Leo  Lubin,  representa- 
tive of  the  American  Multi-Color  Corporation, 
are  congratulating  him  this  week  upon  his 
marriage  on  Sunday,  June  21,  to  Miss  Buddy 
Burger,  who  has  been  until  recently  secre- 
tary to  Paul  Berger  of  Metro-Goldwyn- 
Mayer. 


proper  theatres  and  we  are  ready  to  lend 
our  resources  to  help  build  such  theatres. 

"Theatre  owners  abroad  are  capable  of 
providing  this  amusement  service  for  the 
public.  We  have  no  intention  whatsoever 
of  trespassing. 

"I  hope  there  will  be  no  misconstruction 
of  what  I  am  saying.  Our  spirit  is  not  com- 
petitive. Our  desire  is  to  keep  hands  off 
where  things  are  recognizedly  right.  And 
to  help  with  our  resources  and  advice  where 
they  are  admittedly  wrong." 

Showman  Fights  Town 
to  Bar  Municipal 
Theatre 

A  controversy  between  Frank  H.  Wotton, 
proprietor  of  the  Park  Theatre  in  Lebanon, 
N.  H.,  and  the  town  officials  and  improvement 
society,  caused  by  the  decision  of  the  latter  to 
present  picture  shows,  resulted  in;  the  arrest 
of  Mr.  Wotton  on  May  1,  but  he  continued  to 
film  show  on  June  20  without  a  license.  At 
a  town  meeting  in  March,  it  was  voted  that 
the  town  of  Lebanon  and  the  Lebanon  Improve- 
ment Society,  Inc.,  would  present  picture  shows 
in  the  Town  Hall  beginning  on  July  1.  Frank 
J.  Cantlin  was  appointed  manager. 

Town  officials  refused  to  renew  the  license 
of  Mr.  Wotton  on  May  1,  but  the  continued  to 
present  shows.  His  attorneys  filed  a  bill  in 
equity  in  the  Superior  Court,  including  a  petit- 
ion for  an  injunction  against  the  town  officials 
to  restrain  them  from  opening  their  film  shows 
on  July  1.  The  arrest  of  Mr.  Wotton  followed 
closely  on  the  serving  of  these  papers  on  the 
town  and  improvement  society.  He  was  ar- 
raigned in  Municipal  Court  and  the  presiding 
justice,  after  hearing  the  facts  in  the  matter, 
took  the  case  under  advisement. 


REPRESENTS  FAIRBANKS  IN 
AUSTRALIA 

After  a  visit  to  New  York  to  witness  the 
opening  of  Douglas  Fairbanks'  new  film, 
"Don  Q,  Son  of  Zorro,"  Edward  Benson,  of 
Los  Angeles,  has  departed  for  the  Pacific 
Coast  to  sail  July  9  from  Seattle  for  Sydney, 
N.  S.  W.  Mr.  Benson  goes  as  Douglas  Fair- 
banks' business  representative  for  all  Aus- 
tralasia and  will  make  his  headquarters  in 
Sydney.  Mrs.  Benson  with  their  son  will 
accompany  Mr.  Benson. 


Schiller  Trip  Means  No  Foreign 
Invasion,  Says  Loew  in  Statement 


150 


MOVING   PICTURE  WORLD 


Eight  Theatregoers  Perish  in 


July  11,  1925 


Mysterious  Kansas  City  Fire  Shde  Jl^fc  Stdes 


THE  GILLIS  THEATRE,  a  pioneer 
landmark  of  Kansas  City,  was  de- 
stroyed late  Thursday  night,  June 
25,  by  an  explosion  and  fire  which  burned 
an  unknown  number  of  persons  in  the  ruins. 
Early  estimates  were  that  thirty-five  persons 
perished  in  the  theatre,  but  the  estimate 
was  lowered  to  seven  or  eight  late  the  next 
afternoon.  The  house  was  a  combination 
picture  and  tabloid  show,  located  at  Fourth 
and  Walnut  streets.  Scores  of  persons 
were  injured.  The  estimated  loss  was 
$150,000. 

The  explosion  was  followed  almost  in- 
stantly by  flames,  the  roof  of  the  five-story 
building  tumbling  in,  leaving  the  old  walls 
stark  and  ragged  in  the  firelit  sky.  It  was 
near  11  o'clock  and  those  who  escaped  did 
so  miraculously,  according  to  witnesses. 
The  house  was  equipped  with  a  front  exit, 
a  rear  exit  and  the  main  entrance.  The 
front  exit  was  a  circuitous  route.  It  led  from 
the  theatre  through  a  long  hall  down  a 
flight  of  steps,  a  route  that  in  confusion 


became  a  puzzle  in  a  maze  of  steps.  Added 
to  the  irregular  way  of  the  exits  were  the 
everbreaking  boards,  sending  men  sprawl- 
ing pellmell.    The  rear  exit  was  cut  off. 

The  tragedy  came  with  terific  swiftness 
The  midnight  show  was  just  beginning.  A 
picture  was  on  the  screen.  Only  a  compara- 
tive few  were  in  the  audience,  as  the  stage 
numbers  were  not  to  start  until  midnight. 
When  the  entire  section  of  the  theatre 
collapsed,  it  sent  brick  and  debris  into  sur- 
rounding streets,  breaking  windows  in 
buildings  as  far  as  a  block  away.  Police 
and  firemen  began  taking  the  injured  to 
hospitals,  one  fireman  losing  his  life.  The 
streets  were  littered  with  bleeding  and  cry- 
ing men  and  women.  Scores  were  dragged 
from  the  ruins  and  given  emergency  treat- 
ment. Many  persons  in  restaurants  and 
buildings  near  the  theatre  also  were  injured. 

The  cause  of  the  explosion  remains  a 
mystery,  although  there  is  an  investigation 
under  way  by  the  police. 


Paramount  and  Butterfield 

Waging  Battle  in  Michigan 

ids,  whereby  the  former  will  take  over  all 
the  holdings  of  the  Furniture  City  company. 
This  includes  the  Majestic  Gardens,  leading 
first  run,  and  several  prominent  houses  in  the 
downtown  section  of  the  city.  Butterfield  al- 
ready has  Powers,  the  legitimate  theatre  and 
thus  the  city  seems  closed  to  his  business  op- 
ponents. 

Pontiac  was  also  invaded  last  week  by  the 
Butterfield  hosts.  The  Oakland,  one  of  the 
string  operated  by  the  A.  J.  Kleist  forces,  was 
purchased  by  Butterfield.  It  has  been  closed 
for  remodelling  and  will  reopen  September 
1  under  its  new  management 

Owing  to  the  press  of  expansion  duties, 
Edward  V.  Beatty,  who  has  acted  as  Butter- 
field's  general  manager  for  ten  years,  has 
taken  on  an  assistant.  He  is  J.  Oliver  Brooks, 
former  local  exchange  manager.  Brooks  will 
book  all  Butterfield  theatres. 


DETROIT  and  Michigan  film  circles  are 
intensely  interested  in  the  battle  now 
waging  in  various  Michigan  cities  by 
the  Paramount  and  Butterfield  theatre  operat- 
ing forces.  First  gun  fire  was  noted  a  few 
weeks  ago  when  Paramount  took  over  active 
control  of  a  string  of  theatres  in  Bay  City. 
Since  that  time  the  Butterfield  interests  have 
been  spreading  their  wings  to  all  sections  of 
the  city. 

The  biggest  piece  of  news  of  the  week  came 
with  the  announcement  that  a  deal  had  all 
but  been  completed  between  Butterfield  and 
the  Consolidated  Theatres,  Inc.,  in  Grand  Rap- 


Selling  1/our  Seats 


Sent  ticket  apologies  to  those  who  answered 
classified  ads. 

Old  Home  Band  for  Old  Home  Week  was  a 
help. 

Ties  safety  first  to  fire  prevention. 

Spanish  poster  was  aid  to  The  Spaniard. 

How  Hyman  presented  I'll  Show  You  the 
Town  at  the  Mark-Strand,  Brooklyn. 

Tagged  passenger  plane  for  The  Air  Mall. 

Padlocked  books  for  perambulators  help  to 
sell. 

Blinded  a  perambnlator  for  Stop  Flirting. 

Aunts  saw  Charley's  Aunt  without  cost. 

Grot  a  circus  tent  from  a  cigarette  con- 
cern for  The  Great  Circus  Mystery. 

Helping  an  orphan  was  a  sellout  for  Sally. 

Chinese  exploitation  on  Ten  Command- 
ments is  unusual. 

Appealed  to  State  Societies  for  Old  Home 
Week. 

Made  a  special  month  to  hold  patrons  at 
start  of  hot  weather. 

Don  Nichols  paints  his  marble  lobby  for 
color  effects. 

Paints  his  banners  with  newspaper  ad  in 
Schadevllle. 

Advertising  examples  on  The  Golden  Bed, 
One  Way  Street,  Seven  Chances,  Sporting 
Venus,  Declasse  and  The  Rag  Man. 

You  can  make  these  stunts  pay  the  uly  rent,  and 
ill  you  have  to  do  is  to  turn  to  Selling  the  Picture 
to  the  Public... Do  it  now — right  away. 


GOLD  PASS  FOR  PRESIDENT 

A  beautiful  solid  gold  hand-engraved  In- 
vitation to  Gordon's  Olympia  Theatre,  Lynn, 
Mass.,  where  the  summer  Capitol  Is  located, 
was  presented  to  President  Coolidge  by 
James  J.  Moore,  acting  manager  of  the 
Olympia.  The  special  box  prepared  at  the 
Olympia  for  President  Coolidge  and  his  guests 
has  been   beautifully  decorated. 

Mr.  Moore  was  presented  to  President 
Coolidge  by  Lieut.  Edgar  Allen  Poe,  com- 
mander of  the  U.  S.  Marine  ;detachment 
guarding  the  summer  White  House  at 
Swampscott. 


STOREY  APPOINTS  NEW  BRANCH 
HEADS 

Two  new  branch  managers  have  been  ap- 
pointed by  General  Sales  Manager  J.  EL 
Storey  ol  Pathe  Exchange,  Inc.  The  new  ap- 
pointees are  L.  M.  Cobbs,  who  takes  charge 
of  the  Portland  office  and  W.  G.  Whyte,  who 
assumse  duties  at  the  New  Haven  branch. 

Since  the  death  of  Paul  G.  Lynch  on  Jan- 
uary 21  the  Portland  branch  has  been  In 
charge  of  Western  District  Manager  W.  S. 
Wessling.  The  appointment  of  Mr.  Cobbs  is 
to  fill  this  vacancy  left  by  the  passing  of  Mr. 
Lynch.  Mr.  Cobbs'  appointment,  like  that  of 
Mr.  Whyte,  is  in  line  with  Pathe's  fixed  policy 
of  promotion  within  the  organization. 


Among  the  liajart  sales  for  the  current 
week  are:  "Battling  Brewster"  for  Kansas 
Cj'*y  <errltory  to  E.  C.  Rhode,,  of  Midwest 
1  Company:  "Easy  Money"  for  Michigan 
to  Kent  Film  Company  of  Detroit;  "Battling 
Brewster"  and  "Secret  Service  Sanders,"  both 
serials,  for  Northern  Illinois  and  Indiana  to 
Security  Pictures;  "Secret  Service  Sanders" 
for  Kentucky  to  Big  Feature  Rights  Corpora- 
tion; "Winning  A  Woman"  and  "Street  of 
Tears"  to  Supreme  Pictures  of  Boston;  "Win- 
ning a  Woman"  to  Oxford  Film  Exchange  of 
-New  York  City;  the  Hajari  Superior  Melo- 
dramas to  First  Graphic  Pictures  of  Buffalo; 
the  Kenneth  Harlan  special  "For  Another 
Woman"  for  Eastern  Pennsylvania  to  Lib- 
erty Film  Corporation  and  western  Pennsyl- 
vania to  Supreme  Photoplays;  for  Iowa  and 
Nebraska  (he  same  picture  and  the  Hajari 
Butterfly  comedies  to  Fontenalle  Feature 
Film  Company;  Independent  Film  Company 
of  Omaha  secured  the  Itayart  serial  "Secret 
Service  Sanders"  for  Iowa  and  Nebraska  and 
Masterpiece  Film  Attractions  of  Philadelphia 
bought  the  Billy  Sullivan  series  for  their 
territory.  The  African  rights  on  the  Reed 
Howes  series  were  also   sold   this  week.    . . 


Another  important  link  in  the  chain  of  ex- 
changes which  have  signed  up  to  distribute 
the  program  of  twelve  Gotham  IToductions 
was  closed  recently  when  Charles  Goets  of 
Dependable  Exchange  signed  contracts 
m  hereby  his  organization  will  take  over  the 
Gotham  Product  for  the  entire  State  of  New 
York,  exclusive  of  New  York  City.  Depend- 
able pictures  will  handle  the  Gotham  Pic- 
tures from  both  the  New  York  main  office 
and  the  Buffalo  branch. 


Louis  Auerbach  of  the  Export  and  Import 
Film  Company,  Inc.,  has  just  signed  a  con- 
iract  with  Warner  Brothers  Pictures,  lac* 
for  their  entire  Utt5-2«  output  for  Japan. 


With  headquarters  in  St.  Louis,  Skouras 
Brothers  and  Harry  Hynes  have  acquired  the 
Eastern  Missouri  and  Southern  Illinois  ter- 
ritorial rights  to  all  of  the  Henry  Ginsberg 
Distributing  Corporations  films,  which  Include 
Banner  and  Royal  films. 

William  Skirball,  1  "resident  of  Good  Seal 
Productions,  Inc.,  of  Cleveland,  has  acquired 
the  Ohio  rights. 


Paul  Mooney  to  Head 
the  New  Alliance 
Producing  Co. 

Speculation  as  to  the  future  plans  of  Paul 
C.  Mooney,  who  recently  resigned  as  vice- 
president  of  the  Producers  Distributing  Corp., 
are  set  at  rest  by  the  announcement  that  he  is 
to  head  the  Alliance  Producing  Corp.,  a  half 
a  million  dollar  company  organized  under  the 
laws  of  the  State  of  New  York. 

The  purposes  of  the  new  company  are  to 
establish  a  chain  of  dramatic  stock  theatres 
throughout  the  United  States  and  Canada,  to 
produce  plays  for  Broadway  and  to  engage  in 
the  production  and  distribution  of  motion  pic- 
tures. 

Tentative  plans  have  already  been  made  for 
the  establishment  of  a  number  of  dramatic 
stock  theatres  in  this  country  during  the  com- 
ing season,  and  for  the  production  of  several 
legitimate  attractions  for  Broadway.  Plans  for 
the  motion  picture  and  distribution  end  of  the 
organization  are  still  in  abeyance. 

Mr.  Mooney,  organizer  of  the  new  company, 
is  a  well  known  figure  in  the  theatrical  and 
motion  picture  world.  For  the  past  year  he 
has  been  vice-president  of  the  Producers  Dis- 
tributing^Corp.,  and  previous  to  that  was  the 
general  manager  of  the  Louis  B.  Mayer  Pro- 
ductions, Inc. 


July  11,  1925 


MOVING   PICTURE  WORLD 


Wisconsin  Finances  Healthy; 

Big  Blue  Law  Fight  Impends 

T 


Taf  nL^rh^J"  "Ji  yK°Ur  P°Ck,f  b°°k  LhC  figM  °f  the  entire  organization.  Mem- 
at  home,  there  will  be  no  collection  bers  of  the  M.  P.  T.  O    feel  that  the  re- 
taken at  this  years  convention."  formers,  spurred  on  by  victory  at  Cumber- 
ofTle  M1CP  To'      thC  Wisconsin  br«,ch  land,  will  endeavor  to  make  new  conquests. 

condition  •»t  b'na;()'nfeHCeP  Ona"y  hCa  thy  THe  Situati°"  at  Cumberland  has  become 
condition,  the  board  of  directors  is  send.ng  so  acute  that  Henry  Staab,  executive  secre- 
te mS  ^'!l?Ue  meSS,age  notU^  mem"  tary  of  the  M.  P.  T.  O.,  has  announced  he 
J  fn  LI  AT  ,  T Vent'°n  HaS  bee"  Wi"  kave  shortly  for  the  s«ne  of  battle 
L°  t1  gUS-f2f  a"d  26--  li  u  in  Barron  county  to  hold  a  conference  with 
Jt  tn in  f  '"Var;ably  bee"  neces"  the  district  attorney  and  exhibitors  in  that 
sary  to  appeal  for  funds  from  members  at-  territory 

tending  the  state  convention.    However,  the        With   Mrs.    Zimmerman    protesting  dis-' 

condition  of  the  treasury  ,s  such  at  present  criminatory  treatment  and  the  governor  hav- 

that  this  practice  will  be   dispensed  w.th,  ing  taken  a  hand  in  the  controversy  by  order- 

W'£  8  ^°  P.res'dent,F,;ed  S^en.  jng  that  the  laws  be    enforced  impartially 

With  a  decision  reached  on  the  date  of  throughout  the  county,  it  is  feared  that  other 

the  convention,  talk  already  has  arisen  con-  towns  in  the  vicinity  may  be  turned  bl 


cerning  the  election  of  officers,  with  indi 
cations  pointing  to  three  probable  candi- 
dates for  the  presidency. 

There  is  certain  to  be  an  attempt  to  re- 
tain Seegert  as  president,  Seegert  has  an- 
nounced that  he  is  not  a  candidate  and 
feels  there  should  be  a  change,  but  in  the 
same  breath  he  adds  that  he  has  never 
shirked  his  duty  and  for  that  reason  it  is 
believed  he  will  consent  to  a  third  consecu- 
tive term,  if  there  is  enough  sentiment  for 
him. 

Besides  Seegert,  those  most  prominently 
mentioned  are  E.  W.  Van  Norman  of  the 
Parkway,  Milwaukee,  and  Tom  Foster  of 
Stanley,  Wis.  Both  of  the  latter  are  two 
of  the  oldest  and  most  ardent  workers  in 
the  organization.  Each  has  a  host  of  fol- 
lowers, and  for  that  reason  if  Seegert  de- 
cided to  step  out  there  should  be  a  lively 
battle  for  the  job. 

Aside  from  the  election,  the  blue  laws 
and  the  matter  of  arbitration  are  expected 
to  be  the  main  topics  of  discussion. 

The  question  of  the  blue  laws  has  become 
especially  aggravated  during  the  last  few 
weeks.  Two  attempts  to  obtain  repeal  of 
the  state  blue  laws  met  with  failure  in  the 
legislature.  At  the  same  time,  Mrs.  Mae  Zim- 
merman, Cumberland  exhibitor,  was  arrested 
seven  times  when  she  defied  reformers.  Mrs. 
Zimmerman's  fight,  it  is  felt,  should  become 

Thalberg,  Recovering  from 
Flu,  is  Qiven  Surprise  Party 

Irving  Thalberg,  associate  executive  at  the 
Metro-Goldwyn-Mayer  studios,  who  has  been 
convalescing  from  an  attack  of  influenza,  was 
given  a  surprise  party  recently  by  studio  as- 
sociates at  his  Los  Angeles  home.  Louis  B. 
Mayer,  production  executive,  Harry  Rapf,  as- 
sociate executive,  Edward  Mannix,  studio  man- 
ager, Directors  Marshall  Neilan,  Monta  Bell 
and  Jack  Conway,  Pete  Smith,  director  of  pub- 
licity and  Joe  Cohen  were  among  the  friends 
who  called  with  Mickey  Neilan's  orchestra 
and  entertained  the  popular  young  Metro-Gold- 
wyn-Mayer executive. 

Mr.  Thalberg  was  put  into  touch  with  the 
latest  developments  at  the  Culver  City  studios 
and  was  intermittently  serenaded  by  the  orches- 
tra. The  party  was  celebrated  on  the  eve  of 
Mr.  Thalberg's  departure  to  Coronado,  Cal., 
where,  in  accordance  with  the  instructions  of 
his  doctors,  he  is  to  play  golf  for  a  week  before 
resuming  his  executive  duties  at  Culver  City. 


unless  steps  are  taken  to  prevent  such  an 
occurrence. 

Those  who  attended  the  board  of  direc- 
tors meeting  at  which  plans  for  the  annual 
meeting  were  laid  included:  Fred  Seegert, 
Regent;  Steve  Bauer,  Venus;  E.  W.  Van 
Norman,  Parkway ;  Ernest  Langemack,  Co- 
lonial; George  Fisher,  Milwaukjee;  J.  H. 
Silliman,  of  the  Silliman  chain ;  George 
Bauch,  Mirth;  Max  Krofta,  Idlehour,  and 
Tom  Foster  of  Stanley. 


151 

Will  Block  Selling  of 
Pictures  Prevail 
Next  Season? 

Will  many  of  the  distributing  companies  at- 
tempt a  compulsory  block  selling  policy  of 
their  product  for  the  coming  film  season?  In 
a  letter  to  all  producers  and  distributors  Pres- 
ident R.  F.  Woodhull,  of  the  M.  P.  T.  O.  A., 
asks  the  question  for  relay  to  the  organization 
members.   He  says : 

"One  of  the  major  producing  companies  has 
advised  us  that  while  in  the  past  the  company 
has  asked  theatre  owners  to  buy  on  this  basis, 
this  year  no  theatre  would  be  compelled  to 
purchase  all  of  the  pictures  in  this  way,  and 
has  asked  us  to  so  advise  the  theatre  owners 
of  the  country. 

"We  believe  that  the  volume  of  quality  pic- 
tures of  real  box  office  merit  available  on  the 
market  today,  makes  the  compulsory  purchas- 
ing of  pictures  in  large  blocks  at  the  com- 
mencement of  the  season  a  hardship  as  well 
as  unfair  to  theatre  owners." 


FREE  SHOWS  IN  TEXAS 

Free  moving  picture  shows  will  be  started 
June  1  in  twenty-two  Dallas,  Texas,  parks 
under  the  direction  of  R.  H.  Schulze.  The 
shows  will  be  given  at  each  park  three  times 
a  week  and  in  five  parks  the  shows  will  be 
operated  on  Sunday.  A  complete  schedule 
will  be  announced  later. 


New  Warner  Appointments  Are 
Announced  on  Return  of  Morris 

wyn,  as  Warner  west  coast  division  manager, 
with  headquarters  in  Los  Angeles.  His  ter- 
ritory includes  Los  Angeles,  San  Francisco, 
Seattle  and  Salt  Lake  City. 

Mr.  Morris  visited,  too,  in  Chicago,  Min- 
neapolis and  St.  Louis,  and  in  each  city  con- 
ferred with  leading  exhibitors. 

While  in  the  west  Mr.  Morris  made  arrange- 
ments for  the  taking  over  of  Warner  product 
from  the  franchise-holders  in  the  Minneapolis, 
Butte  and  Seattle  territories.  This  product, 
which  includes  all  releases  to  date,  will  be 
handled  in  future  by  the  exchanges.  Other 
announcements  from  the  Warner  Bros,  execu- 
tive offices  in  New  York  tell  of  the  acquiring 
by  branch  exchanges  of  product  in  Boston, 
New  Haven,  Chicago  and  Indianapolis  terri- 
tories. 


SAM  E.  MORRIS,  general  manager  of 
distribution  for  Warner  Bros.,  is  back 
in  New  York  after  a  visit  to  several 
middle  western  cities  in  the  interest  of  the  or- 
ganization. He  conferred  with  branch  mana- 
gers and  with  exhibitors,  opened  two  new 
exchanges,  and  made  arrangements  for  the 
taking  over  of  the  Warner  product  from  for- 
mer franchise-holders  in  two  territories. 

The  new  Warner  branch  sales  offices  are  in 
Milwaukee  and  Indianapolis.  In  Milwaukee 
Mr.  Morris  installed  as  manager  E.  F.  Nine, 
who  had  long  handled  Vitagraph  pictures  there 
as  a  representative  of  the  Chicago  office.  Cal- 
vin Bard,  also  an  executive  and  salesman  of 
experience,  was  placed  in  charge  of  Indiana- 
polis. 

Mr.  Morris  announced  also  the  appointment 
of  Harry  Lustig,  formerly  with  Metro-Gold- 


"ROXY"  VISITING  CANADA 

"Roxy"  and  his  Capitol  Theatre  gang  are 
off  to  Canada  for  a  three  weeks'  tour  of  On- 
tario at  the  invitation  of  the  Premier  and 
Colonel  W.  H.  Price,  representing  the  gov- 
ernment of  the  Province  of  Ontario,  the  gang 
will  visit  all  parts  of  the  Province. 

The  tour  is  being  directed  by  "Province  of 
Ontario  Pictures,"  who  plan  to  distribute  the 
pictorial  aspects  of  the  trip  throughout  Can- 
ada and  the  United  States.  At  the  same  time 
"Roxy"  and  the  gang  of  seventeen  people  will 
broadcast  during  the  week  by  means  of  a 
specially  built  radio  set,  and  they  will  also 
return  to  Toronto  each  Sunday  where  Roxy's 
regular  concert  will-  be  placed  on  the  Web 
in  the  usual  way,  the  orchestra  playing  the 
first  part  from  the  Capitol  Theatre,  New 
York,  and  just  before  the  conclusion  of  the 
overture  a  button  will  be  pressed  there  which 
will  ring  in  the  Parliament  Buildings  in  To- 
ronto, Ontario.  Here,  in  a  studio  which  has 
been  prepared,  "Roxy"  and  his  gang  will  be 
waiting  for  the  signal  which  will  continue 
their  program  as  usual. 


WESTERN  NEW  YORK  MERGER 

The  Golden  Rule  Pictures  Corporation  of 
Buffalo  and  the  Freedom  Film  Corporation  of 
Rochester  have  consolidated  and  the  new 
company  has  opened  offices  in  the  entire  old 
Buffalo  Metro  exchange,  257  Franklin  street, 
second  floor.  Richard  C.  Fox  has  been  elect- 
ed president  and  general  manager  of  the  new 
concern;  John  J.  Farren,  treasurer;  Frank 
Ward,  secretary,  and  E.  A.  Dentinger,  vice- 
president.  The  company  has  been  re-incor- 
porated at  $100,000. 


SECTIONAL  MEETINGS  SUCCESS 

A  sectional  meeting  of  the  Motion  Pic- 
ture Theatre  Owners  of  Washington  was 
held  in  the  Davenport  Hotel,  Spokane,  last 
week.  Twenty-three  theatre  owners  were 
present,  two  from  Idaho  and  one  from 
Montana,  in  addition  to  the  Eastern  Wash- 
ington boys.  So  much  enthusiasm  and  pro- 
gressive spirit  was  shown,  that  it  was  decided 
to  hold  these  sectional  meetings  quarterly 
J.  M.  Hone,  secretary  of  the  organization, 
went  over  from  Seattle  to  preside  at  the 
meeting,  which  closed  with  a  banquet  in  tho 
evening. 


The  First  Run 


PRESENTATIONS 


PROLOGUES      -  MUSIC 


Edited  by  Colby  Harriman 
COMPETINQ  WITH  NATURE 


IT  IS  interesting  to  note  the  various  motives  prompt- 
ing producers  in  the  selection  of  their  stage  settings. 
All  of  the  sets  used  on  the  stage  of  the  motion  picture 
theater  are.  perhaps,  given  a  more  critical  scrutiny  by  the 
audiences,  because  their  cubic  limitations  of  space  are 
brought  into  sharp  contrast  with  the  settings  used  in  the 
motion  pictures  where  the  various  scenes  can  move  in 
perfect  freedom,  and  secure  the  actual  atmosphere  to  assist 
the  players  in  expressing  themselves. 

The  producer  of  the  presentation  stage  is  supposed  to 
create  an  art  form  which  rests  essentially  upon  the  principal 
artistic  elements  within  his  range ;  music,  the  dance,  the 
song,  pantomime.  His  entire  setting  from  curtain  decora- 
tions to  background  and  costumes  is  supposed  to  imitate 
and  indicate  in  a  symbolic  way  the  atmosphere  which  the 
picture  can  actually  portray. 

Here  on  the  stage  it  is  necessary  for  the  producer  to 
suggest  a  mountain  with  a  jagged  line  in  the  background ;  a 
billowy  meadow  with  a  splash  of  green;  a  mighty  forest 
with  two  or  three  tree  trunks  in  the  foreground,  etc. 

While  some  producers  may  chafe  at  what  seems  to  them 
a  seeming  limitation,  yet  they  are  enjoying  a  great  freedom. 
This  very  freedom  permitting  them  to  indulge  in  myriad 
forms  of  expression  which  may  be  a  straight  suggestion  of 
the  theme,  of  the  picture  and  more  effectively  expressed 
because  of  the  stereoscopic  effect  given  by  the  setting,  plus 
the  addition  of  flesh  and  blood  characters. 

It  would  be  fallacy  for  a  producer  to  compete  with 
Nature,  as  there  are  two  fundamental  elements  which  point 
the  difference — one  is  Style  and  the  other  is  Reality. 
Unfortunately  for  motion  picture  producers  the  general 


public  has  not  been  i  Jucated  sufficiently  to  the  point  of 
accepting  impressionistic  and  highly  suggestive  scenic 
treatments  as  backgrounds  for  their  film  stories,  but  a 
Style  has  been  recognized  in  stage  settings  and  linked  to 
the  theater.  The  public  has  realized  the  inadequacy  of  the 
stage  to  compete  with  Nature  and  has  become  reconciled 
to  the  new  art  which  is  rapidly  gaining  a  foothold  in  the 
leading  theaters. 

Realism  on  the  stai;e  in  settings  proved  itself  to  be  cum- 
bersome and  inadequate.  It  became  necessary  for  patrons 
to  sit  and  wait  a  full  half  hour  to  change  single  settings 
of  elaborate  decoration,  and  after  all  it  was  only  defective 
and  even  sometimes  a  miserable  transcript  of  Nature  con- 
jured on  the  stage  despite  the  ingenuity  of  the  technician. 
For  instance,  a  setting  is  recalled  by  the  writer  a  few  years 
ago — a  forest  act.  The  stage  was  arranged  in  hills  and 
covered  with  boxes  in  which  were  a  profusion  of  real  fir 
trees,  genuine  moss,  heather,  etc.,  and  diagonally  across 
the  stage  ran  a  real  brook.  Behind  an  invisible  wire  caged 
squirrels  hopped  about  and  frightened  birds  flew  from 
corner  to  corner.  This  was  interesting  to  the  technicians 
and  was  commended  by  the  critics,  but  it  really  detracted 
from  the  action  of  the  Act  because  of  its  many  absurdities. 

The  presentation  stage  offers  the  opportunity  for  the 
establishment  of  Style.  It  is  perfectly  proper  to  secure  the 
basic  elements  of  a  set  such  as  a  tree,  flowers,  set  pieces, 
etc.,  but  let  them  be  so  arranged  and  treated  with  lights  as 
to  suggest,  permitting  them  to  be  a  symbolic  background 
of  the  theme,  and  assisting  the  action  in  creating  and  estab- 
lishing an  atmosphere  complimentary  to  the  picture. 


MAKINQ  COSTUMES 


THE  KIND  of  materials  used  in  making  costumes  is  a 
vital  factor  in  the  appearance  of  the  finished  costume. 
The  weave,  the  weight  and  the  surface  of  the  cloth 
should  be  taken  into  consideration  when  the  design  is 
ready  to  be  executed,  in  order  that  the  costumes  may  ex- 
press the  period  of  the  action,  social  class  and  dramatic 
situation  of  the  character  impersonated.  Climatic  condi- 
tions influence  to  a  great  extent  the  kinds  of  materials  used. 
For  instance,  races  living  in  warm  latitudes  use  cotton  and 
linen,  and  other  thin  tissue  while  those  inhabiting  cold 
climates  use  wool  and  heavy  weaves  of  cotton  and  linen. 
The  next  condition  which  influences  the  kind  of  materials 
used  is  that  of  social  distinction  with  wealth.  Rich  and 
powerful  of  all  ages  and  nations  have  more  elaborate  rai- 
ment than  the  poor  and  lowly. 

In  costuming  for  the  theater,  however,  it  is  not  necessary 
to  use  the  actual  material  worn  in  that  period,  but  it  is 
necessary  to  give  the  effect  of  the  correct  material. 

Poor  people  and  peasants  usually  wear  the  coarsely 
woven  cloth.  Royalty  and  powerful  persons  make 
their  robes  of  rich,  heavy  material.  Certain  materials  such 
as  silk  and  velvet  were  not  known  to  the  early  or  primitive 
races.  Certain  materials  are  absolutely  expressive  of  cer- 
tain races,  and  all  these  points  must  be  taken  into  con- 
sideration when  the  costume  is  designed  for  a  presentation. 

Under  the  heading  of  Weave,  we  divide  the  materials 
according  as  they  are  coarse  or  fine.    Coarser  material  in- 


cludes such  textiles  as  tarlatan,  mosquito  netting,  fish  net, 
towelling,  matting,  burlap,  coarse  muslin,  and  other  coarse 
weaves.  Fine  material  includes  such  textiles  as  chiffon, 
georgette,  mull,  gauzes  of  all  kinds,  cheese  cloth,  crepe  de 
chine,  voile,  lawn,  etc. 

Under  the  heading  of  Weight,  the  materials  are  divided 
according  as  to  whether  they  are  light  or  heavy.  The  heavy 
textiles  are  such  as  velvet,  plush,  denim,  some  kinds  of  silk 
crepe,  some  satins,  corduroy,  flannel,  some  grades  of  un- 
bleached muslin,  Turkish  towelling,  felt,  jersey,  cotton,  etc. 
Under  the  heading  of  Light  Materials  some  of  the  textiles 
are  silk,  crepe,  China  silk,  georgette,  chiffon,  nets  of  all 
kinds,  laces,  gauzes,  etc. 

Under  the  heading  of  Surface,  textiles  are  divided  ac- 
cording as  they  are  dull  or  shiny,  that  is,  having  lustre. 
Textiles  having  lustre  are  metallic  cloth,  such  as  gold  cloth, 
metallic  oil  cloth  which  comes  in  many  colors,  silver  cloth, 
pineapple  cloth  in  any  color,  heavy  satins,  taffeta,  sateen, 
poplin,  silk  damask,  glazed  silk,  etc. 

Textiles  having  a  dull  surface,  are  velvet,  silk  crepe, 
corduroy,  unbleached  muslin,  Turkish  towelling,  etc. 

Materials  should  also  be  considered  aside  from  the  three 
main  divisions  already  described  whether  the  surface  is 
plain,  figured  or  striped.  This  point  is  important  because 
in  certain  periods  and  with  certain  races  the  woven  decora- 
tions of  fabrics  are  very  typical  and  expressive  in  their 
characteristic  taste  in  color  and  decoration. 


July  11,  1925 


MOVING    PICTURE  WORLD 


153 


Big  First  Run  Presentations 


RIVOLI  THEATRE 
New  York  City 


Feature  Picture:  "Paths  to  Paradise" 
{Paramount) 

Music 

Riesenfeld's  Classical  Jazz  Festival  is  all 
that  Dr.  Riesenfeld  promises  and  he  person- 
ally conducts  the  orchestra,  which  is  the 
best  guarantee  of  the  interpretations  of  the 
numbers  so  cleverly  presented  in  this  festi- 
val. 

(a)  "Covered  Wagon  Days." 

(b)  "The  Old  Tin  Type." 

(c)  "U.  S.  S.  Rivoli." 

(d)  "Jazzland  Limited." 

The  first  number  is  interpreted  with 
moving  perspective,  projected  (cloud  ma- 
chine) upon  the  close  in  hangings,  of 
mountains,  plains  and  clouds.  The  lighting 
on  the  orchestra  is  canary  flood  from  top 
changing  to  blue,  from  balcony  breast, 
cross  spots  banked,  with  proscenium  lighting 
of  similar  tone  cut  through  with  magenta 
spots,  this  again  changes  (dimmer  change) 
to  magenta  high  lighting  as  canary  fades 
with  blues  on  dimmers  and  flashes  of  red 
to  cut  blue,  with  canary  flood  for  finish. 

The  (b)  number  is  the  interior  of  the  old 
fashioned  tin  type  studio  with  the  local  band 
and  orchestra  having  their  pictures  taken, 
each  with  their  instrument  and  in  comedy 
dress  and  make  up,  grouped  in  two  rows, 
against  a  painted  transparent  sky-light 
backing  draped  from  each  side  with  soft 
hangings.  The  lighting  was  foots,  sides  and 
top  of  canary  with  blended  blue  and  white 
through  sky-light  this  fades  then  for  finish, 
the  photographer  takes  flash  light  of  group, 
leaving  the  close  in  curtains  fall  on  dark 
stage. 

The  (c)  number  starts  in  the  orchestra 
with  the  pennant  flags  waving  at  the  mast 
head  topped  with  red  lamp  and  a  character 
in  naval  uniform  shouting  "All  Ashore,  etc." 
as  the  musicians  are  flooded  with  blue  on 
dimmers,  with  the  starting  of  the  music  the 
orchestra  now  wearing  sailor,  round  hats, 
start  swaying  back  and  forth,  as  the  passing 
of  the  clouds  are  projected  on  the  close  in 
curtains,  and  wave  machine  projects  water 
on  stripper  stretched  across  front  of  orches- 
tra stage,  this  is  very  effective,  also,  on  side 
hangings  over  heads  of  orchestra  the  water 
is  moving. 

For  the  finale,  the  curtains  part  and  we  see 
the  deck  house,  left  center,  and  part  of  deck 
with  blue  backing  and  lights  moving  past  in 
the  distance,  then  slowly  and  dimly  visible 
at  first,  growing  lighter  as  it  crosses  the  bow 
of  the  ship,  we  see  the  Statue  of  Liberty. 
The  scene  fades  to  a  black  put. 

The  (d)  number  followed  very  closely  the 
idea  of  the  ocean  number  in  the  first  part 
except  that  the  effect  was  that  of  railroad 
train,  the  crying  of  the  news  and  candy 
butcher  going  through  the  train,  the  calling 
for  cards  in  the  club  car,  etc.,  as  the  cur- 
tains parted  we  were  taking  a  trip  with  a 
jazz  band  on  a  club  car  and  through 
the  windows  the  passing  landscape,  which 


is  the  best  we  have  ever  seen,  brightly 
lighted  in  canary  to  give  sun  effect  was 
ever  changing.  This  panorama  through  the 
windows  was  done  in  model  relief  beautifully 
colored  with  trees,  farms  and  houses,  roads 
and  streams  mounted  on  a  revoh  ing  disc 
attached  to  motor  which  kept  the  speed  nor- 
mal and  the  horizon  (seemingly)  ever  chang- 
ing. Special  numbers  were  introduced  in 
the  car  lighted  with  canary  foots,  sides  and 
top  while  the  numbers  were  all  done  in  am- 
ber spot.  With  the  effect  still  carried  on  the 
stage  dims,  and  the  scene  changes  to  a  total 
black  stage,  across  which,  to  center,  the  out- 
lines of  a  man  is  seen.  He  is  carrying  red 
and  white  railroad  lanterns.  From  out  the 
blackness  a  small  light  appears,  as  from  a 
locomotive  in  the  distance.  Then  two  small 
lights  appear  below  the  headlight,  and  we 
see  the  man  flash  his  lanterns  signalling  the 
engineer.  The  trackwalker  crosses  off  stage, 
exit.  The  headlight  is  IRtSED  up,  and 
grows  larger  and  larger,  and  the  swelling 
volume  of  music  accompanies  the  approach 
of  the  train.  In  a  great  burst  of  sound  the 
scene  ends,  and  as  the  music  ebbs,  the  lights 
are  dimmed  out,  and  the  festival  is  over. 

"Story  of  the  Drum" 

With  the  Rivoli  Ensemble  and  augmented 
orchestra  is  a  combined  picture,  and  de- 
scriptive musical  setting  with  stage  inter- 
pretations, the  first  setting  or  living  pic- 
ture, seen  through  an  arch  set  piece,  is  the 
"Spirit  of  76"  against  a  blue  backing  lighted 
blue  from  back  and  soft  canary  indirect 
lighting  back  of  figures. 

The  second  picture,  through  same  arch, 
dimly  silhouetted,  against  a  drab  backing 
of  blue  crossed  with  soft  green  and  blue 
light  stands  a  guard  with  culprit  about  to 
be  hanged  to  the  scaffold. 

The  third  picture,  through  same  arch,  the 
field  of  crosses  in  Flanders  a  still  sentinel 
with  a  rifle  over  shoulder,  on  each  side, 
silhouetted  against  a  background  of  blue  on 
dimmers. 

The  fourth  picture,  through  the  same  arch, 
gives  us  the  modern  boy  in  the  front  of  his 
house,  in  small  town,  each  of  the  two  boys 
have  their  drum,  the  lighting  is  canary  flood 
against  painted  drop  of  village  home. 

The  fifth  number  or  picture,  through  the 
same  arch,  is  the  modern  jazz  orchestra 
in  a  cabaret,  the  backing  is  a  soft  vari- 
colored hanging  with  tinsel  hanging  in  front 
of  it.  The  lighting  is  top  and  sides  blue 
with  amber  foots,  the  special  numbers  in 
this  were  spotted  with  white  and  changed 
from  magenta  to  blue  flood  from  balcony 
bank  of  spots  crossed  with  canary  flood 
from  top  high  lighted  with  white. 


STRAND  THEATRE 
New  York  City 


Feature  Picture:  "Kivalina  of  the  Ice  Lands" 
A  story  of  the  Eskimo  life  as  it  exists  today. 
Produced  by  the  young  explorer  Mr.  Earl 
Rossman. 


Overture 

The  Mark  Strand  Symphony  Orchestra 
presents  a  most  beautiful  combination  of 
overture  and  "Indian  Sketches,"  with  Carl 
Edouarde,  conducting  and  under  the  artis- 
tic guidance  of  Joseph  Plunkett.  The  over- 
ture started  with  the  proscenium  indirectly 
lighted  with  canary  and  flooded,  from  booth, 
with  the  same,  this  changes  to  blue  flood, 
from  balcony  breast  banks,  crossing  each 
other,  as  the  proscenium  lights  changed  to 
purple.  White  top  borders  for  high  lighting 
players  in  orchestra  blending  with  canary, 
flood  from  booth,  on  dimmers,  while  the 
leader  was  spotted  amber.  This  was  carried 
to  the  opening  of  the  first  sketch,  then  dim- 
med after  curtains  are  fully  opened  re- 
vealing : 

(a)  A  silhouette,  as  though  in  a  forest, 
skirting  a  lake  bathed  in  moonlight,  trees 
climbing  a  hill  on  left,  with  its  gnarled  and 
twisted  limbs  and  branches  reaching  across 
to  another  tree  with  same  effect  on  right 
hand,  cut  out  leaves  and  branches  sharply 
defined  against  the  cyclorama,  toned  in  blue 
from  top  and  sides  with  the  ripple  of  the 
water  fading  off,  at  borders  of  blue  tone. 
The  distance  was  thus  enhanced  and  the 
water  was  projected  from  back  2nd  R.  The 
characters  in  this  scene  were  three  Indians, 
squat  across  stage  looking  into  lake,  with 
the  tripod  set  up  right.  The  voice  of  a 
singer  is  heard  coming  on  from  left  and 
as  it  grows  in  volume,  there  appears  from 
the  blue  haze,  walking  into  an  amber  spot, 
3rd  an  Indian  maiden  (Emily  Day,  Colora- 
tura Soprano)  singing  "By  the  Waters  of 
Minnetonka"  as  she  is  finishing  her  song 
she  turns  away  from  spot  and  strolls  off,  fin- 
ishing the  song  as  in  the  distance.  (Very 
effective.) 

(b)  A  short  pause  and  the  three  figures 
arose  and  executed  a  very  beautiful  dance 
which  was  highlighted  from  right  with  hard 
white  flood.  The  effect  was  Cameoed  Half 
Tone.  At  conclusion  of  dance  the  dancers 
again  squat  and  the  singer  appears  between 
the  trunks  of  the  trees,  again  singing  the 
same  song  with  same  lighting.  At  the  fin- 
ish of  song  the  dimmers  go  on  everything  to 
a  black  out  for  curtains. 

Divertissements 

"Russian  Frolic"  is  all  that  the  name  im- 
plies, for  as  the  curtains  part  there  is  re- 
vealed, seated  upon  a  slightly  raised  plat- 
form, against  a  softly  hung  black  velvet 
backing,  in  3rd,  five  men  in  Russian  dress, 
seated,  singing  "Flower  of  the  Snow,"  by 
Grueriberg.  The  only  lighting  was  from 
a  hard  flood  bank,  centered  on  the  singers,  of 
magenta  light,  visible  down  each  side  of 
stage  and  across  center,  were  the  figures  of 
women  and  men,  the  side  figures  in  peas- 
ant costumes,  some  with  shawl  head  dress, 
while  those  across  stage  about  2nd  wore  the 
finer  costumes,  and  the  head  dress  of  a 
Princess  was  dimly  visible.  This  flood  was 
so  directed  from  back  of  2nd  R,  that  it 
added  to  the  vividness  of  the  contrast,  of 
figures  in  full  light  and  those  in  a  soft 
magenta  tone.    At  conclusion  of  song  there 


154 


MOVING   PICTURE  WORLD 


July  11,  1925 


was  a  quick  light  change  and  a  sudden  ris- 
ing of  the  squat  figures,  causing  a  riot  of 
whirling  color,  as  Mile.  Klemova,  M.  Daks, 
and  Bourman  assisted  by  the  entire  ballet 
went  into  a  fast  and  fantastic  but  fasci- 
nating Russian  dance,  which  was  lighted 
from  top  by  hard  X-ray  (S)  spots  which 
definitely  and  separately  cut  through  the 
magenta  light,  beautifully  top  lighting  and 
high  lighting  the  dancers,  these  were  sup- 
plimented  with  magenta  foots  and  side  bor- 
ders and  blended  with  slotted  flood  lights 
of  amber  from  right  and  left  stage  in  2nd. 
The  high  coloring  of  the  costumes,  as  they 
swirled  in  this  mixed  lighting  effect  added 
an  extreme  Russian  weirdness. 

Joseph  Plunkett's  prologue  to  "Kivalina 
of  the  Ice  Lands,"  is  effective  and  excep- 
tionally novel  plus  much  in  keeping  with 
the  picture  itself.  The  setting  consists  of 
two  profile  set  leg  pieces  painted  to  rep- 
resent roe  on  the  left  a  wall  of  ice  and  on 
the  right  an  irregular  profile,  as  though  the 
spray  had  woven  a  lattice  work  of  ice  as 
an,  overhanging  ledge,  these  were  joined 
across  stage  with  solid  ice  roe,  as  though 
piled  there  by  the  storms,  this  is  lighted  a 
cold  green  from  top  and  border  sides  with 
foots  on  dimmers.  The  back  was  the  cyclo- 
rama  of  night  sky  blue  from  floods,  while 
cross  spots  of  amber  and  white,  spotted  a 
musher,  atop  the  ice  roe,  ready  to  mush  on 
with  his  sled  through  the  heavy  fall  of 
snow,  which  was  blown  about  with  fans  at 
half  speed.  The  Mark  Strand  Quartette 
(male)  lounged  about  stage  in  front  of  ice 
roe  dressed  as  eskimos. 


CAPITOL  THEATRE 
New  York  City 


Feature  Picture:  "The  Boomerang'' 
(B.  P.  Sphulberg) 

Music 

The  overture  "Morning,  Noon  and  Night" 
(Von  Suppe)  was  played  by  the  Capitol 
Grand  Orchestra,  David  Mendoza  conduct- 
ing. The  lighting  scheme  was  canary  flood 
over  orchestra  with  blues  and  greens,  used 
to  tone  the  metallic  drapes,  whereon  is  pro- 
jected from  each  side  long  window  sash,  in 
outline,  with  round  same  effect  over  each, 
these  were  hard  white  which  lent  a  real- 
istic window  lighting  as  it  cut  through  the 
tones. 

Julia  Glass  was  next,  rendering  the 
"Concerto  in  A  Minor"  (Grieg)  on  the 
(Knabe)  piano.  The  background  is  hung 
metalic  cloth  toned  and  high  lighted  with 
varied  color  spots,  magenta,  blue,  amber, 
canary  and  green,  the  stage  was  flooded,  blue 
on  dimmers  with  amber  front  spot  on 
artist,  the  orchestra,  flooded  with  cross  blue, 
from  overhead  proscenium  floods,  and  soft 
toned  in  green  which  carried  to  close  in 
drapes. 

Divertissements 

The  second  part  of  this  program  is  varied 
and  consists  of  three  numbers : 

(a)  Doris  Niles  and  Capitol  Ballet  Corps, 
dressed  in  pierrot  jackets  and  white  tights 
to  the  orchestral  rendition  of  "Pierrots." 
(Chaminade).  The  lighting  on  this  number 
is  amber  and  green  from  front  and  dimmed 
floods  from  sides  back  stage,  high  lighted 
with  flood  white  from  front  with  cross  spots 
of  same  from  back  stage  and  magenta  and 


green  from  booth.  The  scene  is  stretched 
black  with  high  stand  (fancy)  candle  sticks 
of  a  scrolled  design  and  from  top  hung  huge 
crystal  chandelier  with  flickering  points  of 
red  as  of  burning  candles. 

(b)  Frank  Moulan  in  "A  Moment  from 
'Lolanthe',"  costumed  as  "The  Lord  High 
Chancellor"  Mr.  Moulan  sang  his  number 
in  a  canary  spot,  in  front  of  the  close  in 
drapes  which  were  toned  purple  through 
blue  flood  on  orchestra. 

(c)  Mile.  Gambarelli,  Prima  Ballerina  and 
Dan  McCarthy,  danced  beautifully  to  the 
"Midnight  Waltz"  (Donaldson).  The  cos- 
tuming was  dress  suit  on  Mr.  McCarthy  and 
Mile.  Gambarelli  in  white  semi-ballet  with 
white  tights.  The  setting  conssitcd  of  soft 
hung  green  velvet  backing  an  inverted  moon 
hung  low  over  a  stone  bench  between  natural 
trees  set  four  in  a  row  across  3rd. 

(c)  The  lighting  was  flood  green  from 
proscenium  cross  flood  spots,  with  foots, 
borders,  sides  and  top  of  green,  the  trees 
were  high  lighted  with  amber  spots  on  leaves 
and  the  orchestra  same  flood  of  blue  with 
metallic  drapes  toned  green,  blue,  magenta 
and  the  windows  as  other  scenes.  The  danc- 
ers were  spotted  with  white  and  line  lighted 
with  green  as  they  finished. 

Impressions  of  "Martha"  (Flotow).  With 
Caroline  Andrews,  Louise  Scheerer,  Joseph 
Wetzel  and  Jack  Abbott. 

(a)  "M'appari"  (Ah  So  Fair),  sung  by 
Mr.  Wetzel. 

(b)  Duet :  "When  to  Life  I  Awoke,"  sung 
by  Messers.  Wetzel  and  Abbott. 

(c)  Solo:  "The  Last  Rose  of  Summer," 
sung  by  Miss  Andrews. 

(d)  "Good  Night  Quartette,"  sung  by 
Misses  Andrews,  Scheerer,  Messrs.  Wetzel 
and  Abbott. 

(a)  The  settings  consists  of  stretched 
black  velvet  back  stage  and  transparency  in 
one,  with  no  particular  lighting  except  on  the 
individual  numbers  which  are  lighted  with 
spots  on  set  pieces  and  players.  The  first 
number  was  lighted  with  canary  spot  on 
singer,  just  back  of  right  1st. 

(b)  Canary  spot  floods  from  each  side, 


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On  Us 

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General  Decorative  Supplies 
Scenic  Accessories 

Artificial  Flowers,  Velvets, 
Draperies,  Papier  Mache, 
etc. 

Doty  &  Scrimgeour 
Sales  Co.,  Inc. 

148-50-52  Duane  Street 
New  York,  N.  Y. 


lighted  the  two  men  as  they  rendered  the 
duet,  Mr.  Abbott  seated  and  Mr.  Wetzel 
standing  in  front  of  rustic  bench  flanked  by 
a  sapling,  fully  leaved,  on  either  side  of 
bench,  the  orchestra  is  in  total  dailtness  and 
the  metallic  hangings  are  toned  green  on 
dim  mers. 

(c)  Miss  Andrews  solo,  sung  in  divided 
spots  of  green,  white  and  rose  lighting  only 
the  singer,  is  very  effective  and  symbolic  of 
the  number,  "The  Last  Rose  of  Summer," 
the  orchestra  is  flooded  blue  on  dimmers  with 
green  tone  on  metallic  hangings. 

(d)  This  number  is  set  with  lilac  tree, 
with  bench,  the  lighting  is  cross  spots  of 
green  flooding  the  singers  who  sit  and  stand 
at  base  of  tree  which  is  top  toned  with 
purple  cross  spots,  the  orchestra  lighting  re- 
mained the  same  as  last  number. 

These  numbers  are  dimmed  to  a  black 
out  for  each  finale. 


EASTMAN  THEATRE 
Rochester,  N.  Y. 

Overture 

"American  Fantasy,"  with  Liberty  Bell 
Tableau,  Victor  Herbert  (1859-1924). 

"The  American  Fantasy"  is  based  upon  a 
number  of  famous  national  songs.  "Hail 
Columbia"  makes  its  appearance  after  an 
introductory  passage.  The  life  of  the  South- 
ern negro  is  represented  by  "Swanee  River" 
and  the  Civil  War  by  "The  Girl  I  Left 
Behind  Me"  and  "Dixie."  ''Columbia  the 
Gem  of  the  Ocean"  suggests  the  nation's 
glory  on  the  sea  and  "The  Star  Spangled 
Banner"  is  a  fitting  finale. 

Eastman  Theatre  Orchestra,  Victor  Wag- 
ner and  Guy  Fraser  Harrison,  conducting. 
Organ  Recital — Selection  from  "Babes  in 
Toyland,"  Victor  Herbert,  Harold  Osborne 
Smith. 

Soprano  Solo:  "Land  of  the  Sky  Blue 
Water,"  Cadman,  Frances  De  Witt  Babcock. 

CAPITOL  THEATRE 
Chicago 

Feature  Picture:  "Pit  Show  You  the  Town" 

Capitol  Grand  Orchestra,  Albert  E.  Short, 
Conductor. 

Overture :   "American   Fantasy,"  Herbert. 

The  Pageant  of  Beauty :  (Reign  of  Bobs). 
Depicting  Woman's  crowning  glory  from 
the  Garden  of  Eden  to  the  1925  flapper.  In- 
troducing Miss  Illinois  and  Miss  Chicago. 

PART  ONE 
Coiffures  of  the  Old  World 

(a)  "The  Bobbed  Hair  Girl,"  Roy  Diet- 
rich, tenor. 

(b)  "The  Garden  of  Eden,"  (a  tableau),. 
Eve,  Edna  Hathaway;  Adam,  Howard  Baker. 

(c)  "The  Cave  of  Father  Time,"  "I  Want 
What  I  Want  When  I  Want  It,"  Herbert 
Gould,  Father  Time. 

(d)  "The  Stone  Age,"  (a  tableau.) 

(e)  "The  Nemesis  of  Father  Time,"  Harry 
Tighe,  "After  You  Get  What  You  Want 
You  Don't  Want  It." 

(f)  "The  Egyptian  Age":  Slave  Dance  by 
Hathaway  and  Baker,  Egyptian  Dance  by 
Mary  I.  Colburn,  Mary  H.  Colburn,  Rose 
Kirsner  and  Frances  Dahl. 

(g)  "Father  Time  and  His  Nemesis." 

(h)  "Coiffures  at  the  Time  of  Louis  XVI," 

(Continued  on  page  156) 


July  11,  1925 


MOVING    PICTURE  WORLD 


155 


A  Moving  Picture  World  Presentation 


Detailed  information  relative  to  the  production  of  the  presentation  suggested  are  printed  herewith.  Permission  is 
given  to  any  producer  or  exhibitor  to  use  the  Colby  Harriman  suggestions  appearing  in  this  section.  Any  other  informa- 
tion desired  to  stage  the  presentation  may  be  secured  upon  request. 


A     Greater     Movie     Season  Special 
.  No.  4 

WITHIN    THE    DUSK   AN  EAST 

INDIAN  IDYLL 
A  Moving  Picture  World  Presentation 
Devised  by  Colby  Harriman. 


In  offering  the  concluding  number  of  our 
series  of  four  Greater  Movie  Season  Spe- 
cials it  seems  altogether  fitting  that  a  num- 
ber be  used  to  cap  the  climax  which  is  not 
only  exotic,  but  carries  with  it  certain  ele- 
ments of  Romance,  the  lure  of  the  Far  East, 
which  is  particularly  attractive  to  Occidental 
peoples,  plus  the  beauty  and  the  rhythm  of 
the  music  which  is  identified  to  that  par- 
ticular part  of  the  country. 

This  presentation  may  be  termed  a  "Story- 
logue"  as  it  should  be  produced  in  such  a 
manner  as  to  carry  with  it  in  pantomime 
story  for  which  this  set  has  been  designed. 

The  action  concerns  the  story  of  two  men 
and  one  woman.  The  men  are,  an  Indian 
Prince  and  a  man  of  lower  caste.  The 
woman  is  a  dancing  girl  of  India.  As  the 
legend  goes  which  may  be  set  in  a  title 
preceding  the  act,  either  in  film  or  with  a 
slide,  the  theme  may  be  stated. 

"Once  upon  a  time  there  lived  in  a  far 
Indian  province  a  young  prince  who  had 
become  enamored  of  a  dancing  girl  who 
was  of  lower  caste.  It  was  absolutely  im- 
possible for  him  to  come  in  direct  contact 
with  this  dancing  girl,  as  the  barriers  raised 
by  his  caste  forbade  such  contact  with  an 
inferior  mortal.  However,  he  had  a  trusted 
servant  who  would  do  anything  his  master's 
heart  desired,  this  service  amounting  prac- 
tically to  a  worship  of  his  master.  As  the 
story  goes  the  Prince  one  night  sent  a  vase 
of  precious  ointment  and  a  chest  of  won- 
drous jewels  to  his  heart's  ideal,  the  danc- 
ing girl,  using  the  servant  as  his  emissary. 
It  was  planned  that  the  Prince  would  meet 
this  servant  at  a  given  point  secluded  from 
the  eyes  of  members  of  his  own  caste,  and 
that  he  would  change  his  raiment  to  that  of 
the  servant,  and  the  servant  would  go  on  the 
road  enacting  the  role  of  the  Prince. 

"The  dancing  girl  was  told  by  a  runner 
that  she  would  be  met  by  a  servant  who 
would  offer  her  many  jewels  and  fine  oint- 
ments, and  that  in  the  eyes  of  this  servant 
she  would  see  the  love  of  her  heart. 

"The  pantomime  starts  with  the  action  of 
the  servant  approaching  the  spot  chosen  for 
the  tryst.  He  carries  a  large  urn,  and  a  box 
of  jewels.  He  places  them  at  the  foot  of 
the  tree,  and  awaits  the  approach  of  the 
Prince.  The  Prince  does  not  come  along  the 
road  at  the  specified  hour  and  he  is  aston- 
ished when  the  dancing  girl  appears  and 
begins  a  love  dance  before  him  ending  with 
caresses  on  the  face  of  the  servant.  He 
dare  not  speak  to  the  girl  as  she  is  of  a 
caste  above  m'm,  and  in  his  effort  to  dumbly 
tell  her  of  the  error  she  is  making,  that  his 


-Cycloram* 


5 e.t  "Rock 


.Set  Tn-e 


Ground  "Plan. 


156 


MOVING   PICTURE  WORLD 


July  11,  1925 


master  has  been  delayed,  that  he  is  simply 
the  servant  he  soon  finds  himself  enwrapped 
in  the  arms  of  the  girl.  She  looks  at  his 
hands  for  the  ring  of  nobility,  and  finds 
that  the  servant's  hands  are  bare,  she  draws 
back  in  astonishment  as  though  she  has 
touched  an  unclean  thing,  as  though  she  had 
committed  a  sin.  The  servant  prostrates 
himself  before  her,  his  hands  upraised  in 
supplication  pleading  for  forgiveness  al- 
though he  had  been  guiltless.  The  night 
comes  on,  deepens,  and  the  dancer  dis- 
appears in  a  whirling  dervish  number  which 
ends  in  tragic  manner  as  she  falls  upon  a 
knife  which  she  has  taken  from  the  servant, 
her  body  falling  over  the  box  of  jewels  and 
the  urn. 

The  servant  looks  helplessly  at  this  tragic 
spectacle  and  then  in  a  dazed  condition  turns 
in  the  direction  he  has  come  and  peers  for 
the  Prince,  but  he  is  not  seen  along  the 
roadway,  and  so  the  servant  sits  down  beside 
the  precious  jewels  before  the  body  of  the 
dancing  girl,  and  weaves  an  incantation  over 
the  calamity  which  has  happened  Within  the 
Dust. 

There  is  a  black  out  and  the  lights  come 
up  and  we  see  the  scene  practically  as  it  was 
before,  only  an  old  man  hobbles  in  and  looks 
at  the  form  seated  at  the  foot  of  a  tree, 
beside  him  a  worn  casket  and  an  old  urn. 
It  is  one  of  those  magical  nights  of  India, 
the  air  is  heavy  with  the  incense  of  flowers, 
a  distant  temple  bell  croons  out  an  irregu- 
lar rhythm  as  the  old  man  who  is  garbed 
in  rags  inquires  the  name  of  this  guardian 
of  the  jewels.  The  servant  now  aged  looks 
up  and  tells  the  man  the  name  and  as  the 
old  man  identifies  himself  with  a  little  token 
which  he  has  preserved  during  the  years 
which  have  intervened,  and  marking  his 
poverty  the  servant  suddenly  realized  that 
the  old  man  who  now  stands  before  him  in 
rags  is  none  other  than  the  Prince.  There 
is  an  affectionate  meeting  and  in  the  dusk 
the  spirit  of  the  dancing  girl  arises  and 
woos  the  feeble  form  of  the  old  man.  The 
old  man  is  about  to  stretch  out  his  hands 
to  clasp  this  vision  before  him  when  it  dis- 
appears and  in  his  anguish  he  falls  before 
the  figure  of  his  servant.  The  servant  opens 
the  box  of  jewels,  and  lifting  it  high  is  sur- 
prised to  find  that  the  box  is  empty.  He 
starts  to  pick  the  vase  with  the  precious 
ointment  and  it  crumbles  in  dust.  There  is 
a  call  of  a  priest  heard  from  a  nearby  shrine 
and  the  servant  picks  up  his  few  belongings 
and  departs  in  the  direction  of  the  voice. 

The  accompanying  ground  plot  specifies 
to  the  extent  on  the  chart  of  permitting  a 
simple  understanding  of  the  entire  presenta- 
tion. 

The  scenic  treatments  should  be  a  dark 
foreground,  almost  a  silhouette  against  a 
mountain  scene  highlighted  here  and  there 
with  snow.  The  lighting  treatment  should 
progress  from  the  sunset  period  to  night  and 
in  the  second  movement  from  night  to  the 
first  rays  of  dawn. 

The  costuming  for  the  presentations  are 
comparatively  simple  as  it  embraces  some  of 
the  most  picturesque  garments  of  India,  vivid 
colors  can  be  used  in  arranging  these  cos- 
tumes. 


First  Run  Presentations 

(Continued  from  page  154) 

a  parade  ensemble  of  twelve  ladies  of  the 
court. 

(i)  "The  Hairdress  of  Tudor  Times,"  (a 


tableau  with  eight  ladies  of  Henry  VIII. 's 
court. 

"Bobs  of  the  Old  World— Bobs  of  the 
Xew,"  Banks  Kennedy  at  the  Capitol  Wur- 
litzer  Organ. 

PART  TWO 
Coiffures  of  the  New  World : 

(a)  "Father  Time  and  His  Nemesis,"  Her- 
bert Gould  and  Harry  Tighe. 

(b)  "Age  of  the  Puritan  and  American 
Indian,"  (a  tableau),  Howard  Baker,  Flor- 
ence Wilson,  Florence  Vinton,  Olivette  Mil- 
liken. 

(c)  "Behind  My  Lady's  Fan,"  sung  by 
Pearle  Frank  and  Roy  Dietrich,  Edna 
Hathaway  and  Ladies  of  the  Fan. 

(d)  "Colonial  Days,"  "If  You  Could  Care 
For  Me,"  sung  by  Miss  Pearle  Frank  with 
Colonial  Dames. 

(e)  "Crinoline  Days,"  "An  Old  Fashioned 
Garden,"  Roy  Dietrich  and  Pearle  Frank 
and  Lassies  of  1865. 

(f)  Harry  Tighe. 

(g)  "Forum  of  the  Pageant  of  Beauty," 
Miss  Illinois,  Miss  Chicago,  Mildred  Bragdon 
and  Rosemary  Dolan,  Kathryn  Finnan,  Jean 
Butler,  Margie  Dale,  Mabel  Scholtze,  Bob- 
bie Longfellow,  Anna  Kratky,  Jean  Weeks, 
Addie  McPhail,  Ethel  McFarland  and  32 
Flappers  of  1925. 


RIALTO  THEATRE 
New  York  City 

Feature  Picture:  "Grounds  for  Divorce" 
{Paramount) 

Music  , 

"Raymond,"  by  Ambrose  Thomas  was  the 
overture  played  by  Rialto  orchestra,  with 
Frank  Tours,  conducting. 

This  was  followed  with  the  ever  popular 
Riesenfeld's  Classical  Jazz,  which  fitted  the 
lighting  effect  used  for  this  portion  of  the 
program  and  which  was  effectively  com- 
bined with  blue  and  magenta  split  flood,  from 
over  head  spots,  while  a  flood  of  blue,  from 
balcony  baby  spots,  lighted  the  close  in  cur- 
tains. 

Divertissements 

Carl  Formes,  baritone,  dressed  in  Spanish 
costume  and  carrying  a  guitar,  sang  a  song 
from  "Marriage  of  Figaro,"  by  Mozart.  The 
background  was  the  velvet  close  in  curtains 
lighted  a  green,  on  dimmers,  from  sides  and 
top,  while  the  singer  was  spotted  with 
amber  spot  from  booth. 

Delors  Farris,  danseuse,  dressed  in  white, 
close  fitting,  satin,  studded  with  rhinestones 
and  draped  in  collar  and  short  skirt  of  green 
ostrich  feathers,  danced  in  hard  white  spot, 
against  background  of  Jazz  design,  painted 
blue  to  the  height  of  dancer  and  above  that, 
a  conglomeration  of  designs,  resembling  very 
much  the  hanging  current  weekly  magazines, 
as  seen  in  the  busy  subway  of  any  big 
city,  where  there  is  a  riot  of  titles  and  cover 
pictures,  but  nothing  definite  but  the  word 
Jazz  here  and  there.  The  lighting  on  this 
was  soft  blue  from  top,  side  borders  and 
foots. 

Patrick  Henry's  "Appeal  to  Arms,"  ren- 
dered very  effectively  by  Mr.  Maurice  Cass, 
through  the  courtesy  of  the  Theatre  Guild. 
Mr.  Cass,  dressed  in  the  period  of  Henry's 
time  (Colonial)  worked  entirely  in  white 
spot,  against  the  close  in  curtains. 


COLONY  THEATRE 
New  York  City 


Feature  Picture:  "Passionate  Youth" 
(Truart) 

Music 

Colony  Melody  Masters  conducted  by  Dr. 
Chas.  Kilenyi  present  "Song  of  Love"— 
Arranged  composition  which  is  very  effective. 
John  Priest  at  the  console,  of  the  organ  plays 
accompaniment  to  "The  Mystic  Voice,"  held 
over  for  second  week,  singer  rendering 
"Madeira"  by  Jerome. 

Tableau  "The  Spirit  of  1776" 

This  presentation  is  preceded  by  screen 
story  depicting  the  early  Colonists  in  their 
fight  for  freedom,  scenes  of  Franklin  before 
George  the  Third,  Ride  of  Paul  Revere, 
Minute  Men,  etc.,  screen  curtain  then  rising 
revealing  tableau  in  dead  center  setting  in 
cameo  effect,  highlighted  with  rose  outlined 
against  a  background  of  dull  black  plush 
drop,  the  three  figures  mounted  on  base 
lighted  in  green  resembling  rock. 

Colony  Soloists 

Miss  Virginia  Johnson,  Soprano,  renders 
selection  before  curtain  of  satin  hung  in  one 
over  which  are  tinsel  strands  lighted  from 
sides  with  green,  magenta  and  blue,  artist  in 
white  evening  costume  working  in  pink  spot. 

Colony  Land  of  Jazz 

Ace  Brigode  and  his  14  Virginians  in  A 
Venetian  Fantasy  give  interesting  action. 

Curtains  drawn  revealing  setting  with  tin- 
sel strand  curtain  hung  in  one  blue  flood 
slowly  rising  giving  full  view  to  setting. 
Setting  suggests  Venetian  balcony  scene. 

Front  of  stage  reveals  arch  effect  sides 
being  of  iron  lattice  effect  in  panels  lighted 
from  sides  from  top  down,  canary,  orange 
amber,  magenta,  light  blue.  Overhead  hang- 
ing to  carry  off  of  rainbow  perpendicular 
striped  drape  to  mask  edges  being  visible  in 
sawtooth  balance  effect.  This  hangs  in  one 
between  the  two  panels  front. 

Artists  are  seated  in  sem-circle  position 
with  piano  extreme  left.  Light  blue  eye 
without  rippler,  evidently  to  give  impression 
of  canal,  as  two  set  pieces  resembling  stone 
walls  in  curved  shape  right  and  left  with 
two  high  posts,  coiled  rope  in  design  on 
pedestals  were  placed  right  and  left  center 
where-  the  ends  of  the  set  pieces  came  down. 
Magenta  lighting  from  sides  on  these  walls. 
Artists  working  in  white  costumes,  of  satin 
trbusers  and  fancy  vests,  conductor  in  black 
satin. 


PRICE  REDUCTION  FOR  RAD  I  AN  A 

A  reduction  in  luminous  paint  suitable  for 
costume  and  theatrical  use  has  been  brought 
to  our  attention  by  a  firm  who  has  lowered 
the  price  about  one-sixth  of  the  price  form- 
ally asked  by  regular  dealers.  The  paint 
comes  in  two  forms,  "Fluorescent"  which  is 
ready  for  use  but  which  must  be  used  in 
connection  with  a  blue  medium,  and  "Radi- 
ana"  which  is  also  ready  for  use  but  needs 
no  medium,  and  glows  in  the  dark.  Both 
paints  come  in  all  colors.  The  former  costs 
$1.50  an  ounce  and  the  latter  $3.00  an  ounce. 
An  ounce  covers  approximately  eight  square 
feet  of  material  and  may  be  used  on  various 
kinds  of  fabrics,  drops  and  scenery. 


TRIUMPHANT! 

WITH  ACTUAL  MOTION  PICTURES 
OF  THE 

SANTA  BARBARA 
EARTHQUAKE 

Earthquake  came  the  morning  of  Monday,  June  29. 

Pathe  News  shows  the  pictures  in  Los  Angeles  the  same  afternoon. 

Pathe  News  shows  the  pictures  in  San  Francisco  the  next  day,  and  ships  prints  for 
all  the  coast  territory  that  same  morning — Tuesday. 

Pathe  News  shows  the  pictures  in  Chicago  the  first  show  on  Wednesday,  July  1, 
and  prints  for  the  Middle  West  are  shipped  that  same  morning. 
Pathe  News  delivers  the  pictures  to  leading  New  York  theatres  on  Wednesday 
evening  for  the  first  show. 

Anybody  can  be  first  with  a  backyard  parade,  but  on  an  event  of  national 
importance 


Performance  Counts! 


Selling  thePicruRE  to  the  Public 


EDITED  BY  EPES  WINTHROP  SARGENT 


Sent  Ticket  Apologies  to  Credulous 

Who  Answered  Classified  Teaser  Spaces 


HERE'S  W.  A.  Burke  in  again.  Burke, 
you  probably  will  recall,  is  the  press 
agent  for  the  Rialto  and  American 
theatres,  Butte,  Mont.  He  is  the  chap  who 
attempted  to  start  Kelly  and  Ginsberg  in  the 
junk  business  in  the  heart  of  Butte's  fash- 
ionable shopping  district  when  he  put  over 
The  Rag  Man. 

His  latest  stunt  has  to  do  with  School  for 
Wives,  and  concerns  a  set  of  three  teaser 
advertisements  inserted  in  the  classified  ads 
in  the  Butte  newspapers. 

He  did  not  suppose  that  anyone  would 
take  seriously  what  so  evidently  was  in- 
tended to  be  theatrical  publicity,  but  he  re- 
ceived a  number  of  replies  to  each  of  the 
three  displays. 

Three  New  Wants 

His  first  advertisement  was  under  "Help 
Wanted,  Female"  and  ran  down  two  inches. 
The  copy  read :  "Wanted,  three  teachers  for 
a  school  for  wives,  which  will  open  in  Butte 
soon,  applicants  must  be  either  widows  or 
divorcees  and  have  at  least  one  year's  ex- 
perience in  handling  husbands.  Must  be 
young  and  attractive  and  know  everything 
connected  with  the  duties  of  a  wife.  Answer 
must  contain  full  description  of  applicant  and 
brief  analysis  of  actual  experience.  Address 
all  replies  to  Box  300,  Standard,  Butte,  Mon- 
tana." 

The  second  call  was  for  a  location  for  the 
school  and  was  classified  as  "Wanted  to 
Buy."  This  copy  ran:  "Wanted — A  location 
in  Butte  for  an  up-to-date  school  for  wives. 

"Because  of  its  central  location,  I  have 
chosen  Butte  as  the  home  of  the  first  of 
its  kind  in  the  entire  country — A  school  for 
wives. 

"I  am  in  a  position  to  pay  spot  cash  for 


a  location  that  will  meet  with  my  approval. 
Will  consider  any  seven-room  modern  bun- 
galow that  is  centrally  located.  Need  not 
necessarily  be  furnished,  but  would  prefer 

same. 

"State  in  letter  full  description  of  prop- 
erty, location  and  lowest  price.  Address  all 
replies  to  Box  300,  Standard,  Butte,  Mon- 
tana." 

Wanted  Pupils,  Too 

The  third  was  under  "Miscellaneous"  and 
was  an  advertisement  for  pupils  for  the 
school.  This  was  worded :  "Wanted,  a 
limited  number  of  pupils  for  a  school  for 
wives,  to  open  in  Butte  soon,  at  a  location  to 
be  announced  later.  The  aim  of  this  school 
is  to  make  happier  homes  and  to  lessen  the 
alarming  number  of  divorces,  pupils  will  be 
taught  everything  connected  with  the  duties 
of  a  wife. 

"For  full  information,  rates,  tuition,  etc., 
address  Box  No.  300,  Standard,  Butte,  Mont." 

It  seems  incredible  that  anyone  should 
accept  seriously  such  a  palpable  press  stunt, 
and  yet  a  number  of  replies  were  received 
to  each  of  these,  and  Mr.  Burke  sends  in 
one  of  each  class.  From  our  own  experience 
we  can  accept  them  as  genuine.  There  is 
real  pathos  in  the  letter  of  a  girl  in  a  nearby 
town  who  wrote  that  she  was  21  and  had 
been  married  five  years,  adding  "I  would  like 
to  get  some  idea  of  how  to  get  along  a 
little  better."  Several  house  owners  offered 
their  homes,  and  there  even  were  applicants 
for  the  teaching  positions. 

Did  It  Nicely 

Mr.  Burke  and  W.  J.  Sullivan,  of  the 
American  Theatre,  where  the  picture  was  to 
be  played,  were  rather  startled  to  find  that 
so  many  were  taking  the  matter  seriously. 
They  realized  that  something  must  be  done, 


and  they  found  a  quick  and  graceful  solu- 
tion. Each  writer  was  sent  a  letter  which 
ran :  "We  beg  to  inform  you  that  the  ad- 
vertisement which  you  answered  was  but  an 
advertising  scheme  to  herald  the  coming  of 
School  for  Wives,  a  photoplay  starring  Con- 
way Tearle,  and  which  will  open  at  the 
American  Theatre,  starting  next  Tuesday. 

"We  are  enclosing  a  pair  of  complimentary 
tickets  and  request  your  presence  as  our 
guest  at  any  of  the  performances  of  the 
picture.  Assuring  you  that  we  sincerely  re- 
get  any  inconvenience  caused  you,  we  beg 
to  remain  ." 

It  is  significant  that  there  were  so  many 
of  these  letters  that  they  were  manifolded. 
Burke  got  out  of  it  very  nicely.  Perhaps  hi* 
problem  and  its  solution  will  aid  others 


The  Band  Played 

Two  outstanding  stunts  of  Howard  Waugh 
on  Old  Home  Week  were  the  distribution 
of  2,500  red  celluloid  buttons  to  school  chil- 
dren the  previous  week  and  "The  Old  Home 
Town  String  Band"  which  was  added  to  the 
program  as  a  special  feature. 

The  buttons  were  printed  with  the  title  of 
the  play,  the  town  and  the  date. 

Evidently  the  band  was  a  good  one,  in- 
stead of  the  usual  "rube"  variety,  for  they 
were  broadcast  twice  during  the  week. 

The  Chamber  of  Commerce  addressed  2,000 
mailing  cards  from  its  stencils  and  a  laundry 
gave  out  5,000  more. 


An  Exception 

Most  safety  first  campaigns  are  tied  to 
the  defenseless  automobile,  but  George 
Schade  thought  he  would  be  different.  He 
had  some  doorknobs  printed  up  with  "The 
Fire  Chief  says :  'Look  out  for  Smouldering 
Fires,'  see  it  at  the  Schade  Wed.-Thur." 
Smouldering  Fires  is  not  what  might  be 
called  a  good  hot  weather  title,  but  it  sold 
a  lot  c  f  tickets  just  the  same. 


A  Metro-Goldwyn  Release 

THIS  SIMPLY  MADE  PERAMBULATOR  HELPED  HE  AT  HUNT'S  THEATRE,  WILDWOOD,  N.  J. 
The  cage  is  a  shallow  affair  built  around  a  delivery  truck  and  the  animals  are  merely  beast  masks  from  a  costumer,  buried  in  straw  to  con- 
ceal the  fact  that  they  have  no  bodies.    This  is  much  more  simple  than  the  usual  elaborate  cage  and  it  brought  just  as  much  business  to  this 

seaside  theatre,  where  the  main  point  was  to  overcome  the  awkward  title. 


July  11,  1925 


MOVING   PICTURE  WORLD 


159 


A  Spanish  Poster 

for  The  Spaniard 

Because  there  is  a  large  Spanish  population 
in  Jacksonville,  Guy  Kenimer  made  a  spe- 
cial poster  for  The  Spaniard,  which  was 
placed  in  a  restaurant  close  to  a  cigar  fac- 
tory employing  hundreds  of  Cuban  cigar 
makers.  The  poster  is,  home  made,  the 
flute  player  in  the  orchestra  doing  the  trans- 
lating, and  the  house  artist  the  lettering. 


cs 

tl  tspanci  hum- 
oscj  guapc 

aUStOCIAUCOMUlUC 

de  bellas  ma/crrs. 
iiw&aiuo  histouadt 
ic  Toics, 

DANS6  eSPANOLA 

ill*  3-JjOoLvanXD 

ARCADE 


A  Paramount  Release 

THE  HOME  MADE  POSTER 

A  baritone,  singing  Juanita,  and  a  woman 
tango  dancer  formed  an  effective  prologue. 
The  baritone  also  contributed  a  straight  sing- 
ing number. 

The  poster  and  the  dance  combined  to 
make  a  large  extra  business. 


Knowing  what  it  had  done  for  him  before, 
Oscar  White  revived  the  Spanish  colors  for 
his  lobby  when  he  played  The  Spaniard  at 
the  Liberty  Theatre,  Greenwood,  S.  C. 

He  used  both  crepe  paper  and  colored 
lights  and  the  house  was  ablaze  with  color, 
backed  by  a  telephone  campaign  the  picture 
went  away  over  the  average. 


Production  Hints  from  Edward  L.  Hyman 

Managing  Director,  Mark-Strand  Theatre,  Brooklyn 


Hot  weather  had  no  terror  for  the  thou- 
sands who  crowded  in  to  see  the  breezy,  cool- 
ing show  which  had  Reginald  Denny  in  "I'll 
Show  You  the  Town" 
as  the  feature  photo- 
play. The  show  con- 
structed on  this  farce- 
comedy  had  two  other 
film  subjects:  "Twinkle 
Twinkle,"  a  Grantland 
Rice  reel  showing  well 
known  screen  person- 
ages taking  their  favor- 
ite form  of  exercise,  and 
the  Mark  Strand  Topi- 
cal Review.  The  run- 
ning time  of  the  films  :  feature  picture,  one 
hour  and  twenty-one  minutes ;  sport  pic- 
torial, nine  minutes,  and  Review,  eight 
minutes.  The  musical  presentations,  six  in 
number,  required  twenty-six  minutes,  bring- 
ing the  total  performance  up  to  two  hours 
and  four  minutes. 

The  overture  was  "Raymond,"  by  Am- 
broise  Thomas.  Lights :  Two  light  pink  Mes- 
trum  floods  from  the  dome  on  musicians  and 
apron  of  stage,  these  covering  also  the  pur- 
ple spangled  draw  curtains  over  the  small 
production  stage;  green  foots  small  stage; 
two  light  green  floods  from  projection  room 
on  curtains;  large  stage  in  blue;  color  blend 
spots  from  transparent  windows  at  either 
side,  hitting  ceiling  drapes;  rose  pink  over- 
head spots  on  blossom  trees  in  above  win- 
dows. Eight  minutes  for  the  overture. 

Harry  Breuer,  xylophonist  of  the  orches- 
tra, played  special  arrangement  of  "June 
Brought  the  Roses"  from  his  place  in  the 
ensemble,  under  one  of  the  pink  floods  from 
the   dome ;   othen  lights  remained.  Three 


minutes  were  required  for  this  presentation. 

"Invitation  to  the  Waltz,"  by  Von  Weber, 
was  danced  by  premiere  danseuse  and  male 
partner  and  six  members  of  the  ballet  corps. 
Incident  in  full  stage,  with  black  cyclorama 
as  a  background.  In  the  center  of  the  "eye" 
was  a  five-foot  flower-heart.  Properties  in- 
cluded settee  and  two  chairs  of  1830  period, 
blending  with  the  period  of  the  costuming. 
All  lighting  from  the  stage,  built  on  steel 
blue  from  overhead  and  sides.  Amber  spot 
from  overhead  on  the  heart  and  gold  fur- 
niture. Six  minutes  for  the  dance. 

After  the  Topical  Review  came  a  lyric 
soprano  on  the  apron  of  the  orchestra  stage. 
She  sang  "Song  of  Songs"  and  then  "Honest 
and  Truly."  Both  selections  took  up  three 
minutes,  with  singer  under  a  combination 
spot  of  straw  top  and  (eryth)  new  color  of 
blue  bottom.  Two  purple  Mestrum  floods 
from  projection  room  on  orchestra  and  cur- 
tains of  mettaline  closed  over  production 
stage. 

After  the  "Twinkle  Twinkle"  reel  came  an- 
other vocal  (Selection,  ""Vesta  la  Guibba" 
from  Leoncavallo's  "Pagliacci,"  on  the  apron 
of  the  production  stage  by  operatic  tenor  in 
correct  costume.  Gold  draw  curtains  used, 
lighted  by  nile  blue  floods  from  the  dome  and 
variegated  hues  from  projection  room;  steel 
blues  on  singer  from  the  sides ;  large  stage 
foots  and  borders  in  blue.    Three  minutes. 

The  final  presentation  before  the  feature 
picture  was  a  ballet  novelty,  "In  Holland," 
by  four  of  the  ballet  and  the  premiere 
danseuse  and  her  male  partner.  Costuming 
was  Dutch,  with  wooden  shoes,  and  the 
setting  was  Holland  Dutch  painted  drop. 
Orange,  amber  and  white  were  the  lights. 
Three  minutes. 


Props  Were  Handy 

Using  a  chariot  for  Quo  Vadis,  E.  R. 
Briggs,  of  the  Rialto  Theatre,  Pueblo,  Col., 
was  fortunte  in  being  able  to  enlist  a  strong 
man,  who  had  a  Roman  costume,  as  driver, 
and  it  looked  like  a  real  rig.  The  chariot 
was  in  blue  and  silver  and  was  drawn  by  a 
quartet  of  black  horses  which  were  prize 
winners  at  a  local  show.  It  made  a  flashy 
turnout  and  brought  in  a  lot  of  extra  busi- 
ness for  the  hot  weather. 


Plane  Profit 

Eddie  Collins,  of  the  Queen  Theatre,  Gal- 
veston, paid  a  pilot  at  the  beach  to  paint 
hi?  plane  with  an  advertisement  for  The 
Ai-  Mail.  The  plane  made  short  trips  along 
the  beach  and  flew  low,  carrvif*  passen- 
gers. 

On  the  day  of  the  bathing  parade  Eddie 
figured  that  every  one  of  the  75,000  crowd 
saw  his  announcement.  It  got  the  picture 
off  to  a  wonderful  start. 


A  First  Nrtiona,  ^<Ug^  ^  than  ^  CURTAIN  IN  THE  PHOTOGRAPH,  BUT  IT'S  A  CURTAIN. 

_  ,  ,  ...        .     ,  c  _  TIi!«  rpallv  was  a  curtainined  stage  done  in  shades  of  cool  purple  with  the  arches  in  blues 

^ty^^o^^^ouni  ttVeaTof  Si^L^  yellow  spotH^t  effect,  that  looked  well  in  the  oH.ina,  colorin,  and  the 
',1EZ;»  trick  make.  Colleen  look  like  a  lady  minstrel  at  a  church  social;  all  except  the  costume.    Des.gned  by  E.  C.  Humes,  of  the 

Strand  Theatre,  Altoona,  Pa. 


160 


MOVING    PICTURE  WORLD 


July  11,  1925 


A  Paramount  Release 


John  J.  Friedl  and  Raymond  Jones,  of  the  Palace  Theatre,  Dallas,  staged  this  stunt 
with  a  hat  store  in  which  any  hat  in  the  store  was  offered  for  the  best  five  reasons  why 
Raymond  Griffith,  in  The  Night  Club,  would  become  the  screen's  leading  comedian. 


Made  Perambulator 
Wear  Big  Blinders 

Love  may  be  blind,  but  the  Forum  Thea- 
tre, Los  Angeles,  figured,  perhaps,  that  flirt- 
ing is  not  love  and  so  for  a  stunt  on  Stop 
Flirting  they  sent  out  a  well  dressed  young 
man  whose  side  view  was  impeded  by  huge 
blinders. 


A  Producers'  Distributing  Release 


THE  LOS  ANGELES  IDEA 

From  the  front  the  blinders  were  the  only 
noticeable  feature,  but  to  the  back  of  his 
well-fitting  coat  was  attached  a  small  sign 
for  the  house  and  attraction.  Most  persons 
turned  to  look  after  him,  knowing  they  prob- 
ably would  see  a  sign,  and  the  back  sign 
left  much  more  of  an  impression  that  would 
a  placard  on  the  chest. 


Five  First 

Preceding  the  showing  of  The  Lost  World 
at  the  Rowland  and  Clark  houses  in  Pitts- 
burgh, Richard  A.  Rowland,  general  manager 
of  First  National  Pictures,  arranged  to  loan 
the  film  for  a  special  showing  at  Carnegie 
Hall  for  the  benefit  of  the  Allegheny  Gen- 
eral Hospital. 


Seats  were  priced  at  five  dollars,  and  be- 
cause it  was  for  a  charity,  the  newspapers 
put  it  over  as  a  picture  seldom  has  been  put 
over  before,  all  of  which  will  help  the  later 
regular  showings. 

In  these  days  of  five  dollar  premieres  it  is 
interesting  to  remember  that  the  first  fancy 
price  showing  was  a  New  York  presentation 
of  First  National's  Auction  of  Souls  at  ten 
dollars  a  ticket. 


Free  to  Aunts 

Any  woman  in  Knoxville,  Tenn.,  who  had 
a  nephew  named  Charley  had  only  to  fill  in 
a  coupon  printed  in  the  News"  and  present 
it  at  that  paper's  office  to  receive  a  free 
ticket  to  Charley's  Aunt  at  the  Riviera.  It's 
just  a  variant  of  an  old  stunt,  but  it  was 
played  up  so  strongly  that  it  drew  a  big 
business  and  the  farce  came  close  to  a  record 
in  spite  of  the  heat. 


Padlocked  Book  is 
an  Improved  Pram 

Using  a  walking  book  to  advertise  Entice- 
ment, H.  B.  Sobottka,  of  the  Colonial  The- 
atre, Tacoma,  Wash.,  made  an  improvement 
on  the  usual  form.  He  closed  the  covers 
with  an  immense  padlock.  The  special  text 
was  "Open  it.  Its  pages  will  thrill  you.  Its 
story  will  thrill  you.  The  key  awaits  you 
at  the  Colonial." 

The  suggestion  of  a  prohibition  made  for 
greater  interest  in  the  story  and  a  large  addi- 
tion to  the  average  audience  used  the  Colo- 
nial as  a  "key"  during  the  run.  If  you  have 
worked  the  walking  book  to  a  frazzle,  get  a 
compo  board  padlock  and  give  the  idea  one 
more  whirl. 

For  Born  Rich  Mr.  Sobottka  hooked  in 
to  the  stores  featuring  their  credit  systems 
with  the  suggestion  that  you  do  not  have 
to  be  born  rich  to  obtain  the  good  things 
of  life.  All  you  have  to  do  is  to  put  up  a 
dollar  and  pay  a  dollar  a  week.  This  stunt, 
illustrated  with  stills,  worked  well  for  men 
and  women's  clothing  and  for  jewelers. 

To  put  over  Love's  Wilderness  he  obtained 
from  A.  C.  Raleigh,  the  local  First  National 
exploiteer,  some  stills  of  Miss  Griffith's  home. 
The  exteriors  he  laid  off  to  a  real  estate 
firm,  while  the  interiors  were  carded  for 
decorators  and  furniture  stores,  while  a 
straight  portrait  landed  a  window  of  a  cloth- 
ing store  which  displayed  a  costume  much 
like  one  of  those  worn  by  the  star.  Mr. 
Sobottka  credits  Harry  Stone's  fine  brush 
work  on  these  cards  with  making  the  grade. 
He  approached  only  the  most  exclusive 
stores  and  only  the  best  work  could  land 
them. 


Widespread 

Exploitation  is  not  a  matter  of  geography. 
Down  in  Australia  they  have  delivery  trucks 
in  the  shape  of  a  huge  roll  of  life  savers,  and 
they  tie  them  to  the  pictures  just  as  they 
do  from  Boston  to  Seattle.  One  of  the 
latest  stunts  was  samples  for  Norma  Tal- 
madge  in  The  Only  Woman  at  the  Tivoli 
Theatre,  Sydney,  and  the  truck  carried  a 
special  banner  to  help  along. 


A  Univer 


THE  FIRST  HUNDRED  CHILDREN  IN  WILD  WEST  SUITS  GOT  PASSES 
That's  one  of  the  stunts  Herman  Whitman,  of  Keith's  Greenpoint  Theatre,  Brooklyn, 
N.  Y.,  used  to  launch  the  first  episode  of  The  Fighting  Ranger.    He  was  liberal  in  his 
count,  because  so  many  showed  up,  and  it  does  not  pay  to  disappoint  the  kiddies. 


July  11,  1925 


MOVING   PICTURE  WORLD 


161 


Came  Pretty  Soft 

for  Joseph  Qreene 

When  you  can  borrow  a  circus  tent  and 
75  clown  costumes,  and  then  get  a  present 
of  heralds,  it  looks  pretty  much  like  velvet. 
But  it  takes  hustling  to  get  them  coming 
that  easily  and  Maurice  Davis,  Universal  ex- 
ploiteer,  helped  Green  to  hustle  in  putting 
over  The  Great  Circus  Mystery  at  the 
Lafayette  Theatre. 

The  Clown  Cigarette  Co.  contributed  the 
tent  and  costumes.  They  were  part  of  their 
regular  advertising  equipment)  land  they 
were  very  glad  to  have  them  used.  On  top 
of  that  they  supplied  2,000  heralds  in  return 
for  having  them  imprinted  with  a  statement 
that  Bonomo  smokes  that  brand. 

All  Mr.  Green  had  to  do  was  to  put  the 
material  to  use.  He  put  his  ushers  and  a 
school  drum  corps  into  the  clown  suits  and 
let  the  neighborhood  children  get  into  the 
rest.  These  formed  the  nucleus  of  a  parade 
which  was  swelled  by  practically  every  child 
in  the  neighborhood,  and  in  the  rear  came 
seven  automobiles  filled  with  members  of 
the  Hogden  School  Mothers'  Club.  Just 
how  they  were  coaxed  into  the  parade  is 
not  stated,  but  it  might  make  interesting 
reading. 

The  tent  was  raised  in  front  of  the  thea- 
tre, which  is  in  a  residential  district,  and 
made  a  good  ballyhoo,  and  served  as  a 
rallying  point  for  all  the  youngsters  within 
a  mile  radius. 

It  made  a  wonderful  starter  for  the  serial 
and  cost  so  little  that  Greene  is  almost 
ashamed  to  give  the  figures. 


Flashlighted  Lovers 

Here's  a  new  suggestion  in  spotlighting. 
For  A  Thief  in  Paradise  Frank  L.  Miller,  of 
the  Modjeska  Theatre,  Augusta,  Ga.,  made 
a  garden  scene  in  the  lobby  with  Miss  Ken- 
yon  and  Colman  in  a  clutch.  A  cupid,  sit- 
ting on  a  cutout  moon,  threw  a  spotlight  on 
them  from  a  painted  flashlamp  held  in  his 
hand.  It  gave  a  pretty  effect  with  little, 
trouble,  and  you'll  find  it  worth  trying  if  you 
do  much  building. 

Mr.  Miller  also  tied  up  the  polo  game  to 
six  Jantzen  bathing  suit  agencies,  which 
means  an  indirect  tie-up  to  99  per  cent  of 
all  the  automobiles. 


A  Universal  Release 

LOOKS  LIKE  A  BUSY  ST.  LOUIS  DAY— AND  IT  WAS 
This  is  a  picture  of  Joe  Green's  way  of  putting  over  The  Great  Circus  Mystery,  at  the 
Lafayette  Theatre.  A  cigarette  company  supplied  the  tent  and  75  ballyhoo  clown  cos- 
tumes and  then  bought  him  his  heralds.    AH  he  had  to  do  was  stage  manage  and  collect. 


Kindly  Deed  Was 

Boomer  for  Sally 

A  real  human  interest  stunt  made  a  mint 
of  money  for  Sally  and  the  Palace  Theatre, 
San  Antonio,  proving  once  more  that  often 
bread  cast  upon  the  waters  comes  back  well 
spread  with  butter  and  jam. 

Some  time  ago  a  woman  was  found  dying 
in  a  tent  on  the  outskirts  of  the  historic 
Texas  town.  She  was  only  seventeen  and 
was  too  weak  to  tell  the  authorities  any- 
thing about  herself  or  the  weakling  baby  she 
vainly  sought  to  nurse.  It  looked  as  though 
the  little  one  would  follow  its  mother,  but 
a  blood  transfusion  saved  the  youngster,  and 
she  was  taken  over  by  the  Child  Protective 
and  Humane  Society. 

There  were  no  funds  for  the  child's  care, 
but  the  society  did  the  best  it  could  with  its 
limited  resources,  and  finally  gave  it  into 
the  care  of  a  local  woman.  But  she  too  was 
taken  sick  and  unable  to  care  for  the  infant 
and  it  was  thrown  back  upon  the  society.  It 
was  only  nine  months  old,  and  the  orphan 
asylums  did  not  take  children  under  eighteen 
months  of  age.  Some  way  had  to  be  found 
to  finance  its  boarding  out  until  it  reached 
that  age,  and  the  society  could  not  afford  the 


requisite  $5  a  week  and  carry  on  its  regular 
work. 

That  is  where  Louis  Santikos,  manager  of 
the  Palace,  and  Jack  Jackson,  his  publicity 
man,  came  in.  They  offered  to  make  an  ef- 
fort to  finance  the  child's  support  on  condi- 
tion that  it  be  named  "Sally"  after  the  Col- 
leen Moore  production,  shortly  to  be  played. 

Mr.  Santikos  provided  a  substantial  check 
which  he  turned  over  to  the  Guaranty  State 
Bank,  as  custodian  of  the  fund. 

Jackson  sold  one  of  the  leading  papers  on 
a  campaign  and  wrote  a  daily  sob  story  to 
help  the  campaign  along.  There  was  a  nice 
check  in  the  name  of  Colleen  Moore,  and 
daily  mention  of  the  child's  intended  name. 

A  local  dance  place  staged  a  benefit  night, 
anxious  to  get  in  on  the  publicity,  and  there 
is  assurance  that  the  child  will  be  cared  for 
in  a  private  home  until  such  time  as  she  is 
eligible  for  admission  to  an  institution,  and 
she  was  christened  Sally  in  the  McKinley 
Avenue  Methodist  Church. 

Some  years  ago  a  number  of  managers  tied 
into  a  story  with  the  offer  of  a  child  for 
adoption,  and  in  one  instance  no  fewer  than 
seven  children  were  taken  out  of  one  orphan- 
age into  private  homes.  The  idea  has  not 
been  worked  in  several  years  and  the  lime 
should  be  ripe. 

As  the  scheme  was  worked,  the  most  at- 
tractive child  was  selected,  provided  with  an 
outfit  through  the  generosity  of  the  local 
merchants,  and  exhibited  either  in  the  lobby 
of  the  house  or  in  a  special  play  room,  where 
the  latter  was  possible. 

in  every  instance  it  brought  yards  of  pub- 
licity, ample  good  will  and  a  profitable  sale 
of  the  picture  being  advertised,  as  well  as 
accomplishing  a  real  and  permanent  good  for 
the  child. 

How  about  a  revival  of  the  idea  ? 


A  First  National  Release 

ANOTHER  DISPLAY  FROM  DON  NICHOLS  OF  DURHAM,  N.  C. 
He  likes  the  cutouts  from  the  24-sheets  for  the  lobby  of  the  Paris  Theatre,  and  gen- 
erally flanks  them  with  cutout  threes.  This  for  The  Lady  gives  him  an  unusually  fine 
portrait  of  Norma  Talmadge,  and  helped  him  to  capitalize  all  the  business. 


Special  Bus  Rates 

New  England  roads  are  literally  infested 
with  bus  lines  running  between  the  l*rger 
cities  and  with  stops  at  intervening  points. 
Some  thirty  lines  run  into  providence.  All 
of  these  arranged  to  give  a  20  per  cent  re- 
duction to  all  passengers  intending  to  view 
The  Lost  World  at  the  Albee  Theatre  there, 
and  a  simiiar  price  concession  was  made  all 
who  presented  their  bus  checks  at  the  box 
office,  these  being  time  stamped  with  day, 
date  and  town. 


162 


MOVING    PICTURE  WORLD 


July  11,  1925 


A  First  National  Release 

SWANKE'S  FRONT  ON  FLIRTING  WITH  LOVE  AT  THE  MISSION 
Arthur  Swanke,  of  Eldorado,  Ark.,  designed  this  suggestion  of  a  stage  proscenium  for 
Colleen  Moore.     The  ground  is  yellow  with  the  title  in  red  and  other  lettering  in 
black.    The  medallion  is  the  three  sheet  cutout  backed  by  lavender. 


Store  Spends  $250 

for  Sans  Qene  Ad 

Herschel  Stuart,  of  the  Missouri  Theatre, 
St.  Louis,  obtained  the  loan  of  some  of  the 
Sans  Gene  costumes  and  told  Bill  Saal,  his 
publicity  provoker,  to  do  something  about  it. 

Bill  laid  the  gowns  off  to  a  store  where 
some  30,000  persons  pass  daily,  and  29,986 
stopped  to  look.  The  others  were  near- 
sighted. 

But  the  big  point  is  that  the  store  liked 
the  pull  so  well  that  it  spent  $250  circulariz- 
ing its  customers,  announcing  that  they  had 
the  costumes  on  display  and  adding  a  Sans 
Gene  herald  to  show  what  it  was  all  about. 

The  store  manager  knew  that  of  the  women 
who  would  be  attracted  by  the  display  a 
sufficient  number  would  come  in  to  make 
purchases  to  give  him  a  profit  on  the  invest- 
ment. 

Tire  cards  were  used  on  400  cabs  and  the 
Sans  Gene  coins  were  handed  out  at  the  ball 
park.  You  can't  break  records  in  St.  Louis 
after  the  middle  of  May,  but  Hersch  hung  up 
a  nice  mark  for  hot  weather  shooting. 


State  Societies  for 
Old  Home  Week  Run 

Here's  a  bright  angle  on  Old  Home  Week. 

Every  large  city,  and  many  of  the  smaller 
ones,  have  societies  composed  of  former  resi- 
dents of  other  states.  Here  in  New  York 
we  even  have  societies  composed  of  people 
from  the  same  up-state  counties. 

When  C.  W.  Hallock,  of  the  Victory  The- 
atre, Denver,  got  the  Meighan  picture  with 
the  George  Ade  title,  he  sent  out  2,000  an- 
nouncements to  the  members  of  five  such  so- 
cieties, naming  a  different  night  for  each 
society.  Naturally,  the  members  responded 
on  "their"  night,  and  not  only  helped  to  swell 
the  crowd  but  gave  an  air  of  festivity  to  the 
house  that  interested  the  non-member  pa- 
trons. It  really  was  old-home  week  except 
on  Saturday  and  Sunday,  when  Hallock  felt 
he  would  not  need  the  boost. 

For  a  novelty  he  sent  out  300  small  corn- 
cob pipes  to  a  select  list  of  addresses,  tying 
the  homely  Missouri  product  to  the  old-home 
week  idea.  That  helped,  too,  and  the  pipes 
cost  very  little  in  wholesale  lots. 


Made  May  a  Special 
to  Retain  Business 

Jack  Rowley,  who  runs  the  Royal  Theatre, 
Laredo,  Texas,  is  so  close  to  the  Mexican 
border  that  he  has  to  hustle  to  keep  them 
coming  through  the  sun-baked  months. 

This  year  he  decided  upon  a  special  drive 
to  hold  business  through  May,  feeling  that 
if  he  could  keep  them  coming  through  the 
first  hot  spell,  he  would  be  able  to  hold  up 
later  on. 

He  made  it  a  special  "First  National 
Month,"  using  the  regular  program,  but  mak- 
ing an  extra  fuss  about  the  attractions,  both 
in  the  newspapers  and  the  house  front.  He 
is  particularly  keen  on  his  fronts,  realizing 
that  it  takes  a  little  effort  to  pull  them 
through  the  doors  even  after  they  get  to  the 
house. 

On  pictures  he  thinks  will  go  specially  good 
he  uses  extra  efforts.  Frivolous  Sal  was  one 
of  these  and  he  resorted  to  the  telephone 
stunt,  getting  a  girl  with  a  pleasant  voice  to 
call  the  names  with  the  better  addresses.  If 
a  man  answered  the  call  she  said :  "This  is 
Frivolous  Sal.  Meet  me  at  the  Royal  to- 
night. If  a  woman  answered  the  message 
was  changed  to  "Of  course  you  have  never 
met  Frivolous  Sal,  but  she  would  like  to 
see  you  at  the  Royal  tonight." 

Extra  jazz  on  the  house  front  brought  in 
a  nice  business,  the  chief  appeal  being  a  large 
sign  which  started  "Stop!  Look  1  Be  on  your 
guard.  Don't  be  caught  napping.  Frivolous 
Sal  today."  It  didn't  mean  anything  much, 
but  it  got  attention,  and  that  was  what 
Rowley  was  after. 


Made  a  Special 

Because  he  had  three  "all  star"  pictures 
on  his  program  for  a  single  week,  George 
Peck,  of  the  Strand  Theatre,  Tampa,  Fla., 
declared  it  an  all  star  week.  The  three  casts 
gave  him  a  dozen  and  a  half  good  names  and 
these  were  displayed  on  large  gold  stars  un- 
der the  marquise,  while  a  larger  gold  star 
above  the  box  office  carried  five  of  the  best 
names. 

The  result  was  an  unusually  good  business 
on  all  three  pictures,  each  helping  the  other. 
Try  this  some  time  when  you  have  no  par- 
ticular star  to  play  up. 


7  ■^^■■EBBMMmBSBnHHMBi^^H 

A  /W»*«»t  ^-ling  T£N  COMMANDMENTS  TO  REAL  QUEUES  IN  JAPAN.   THEY  WAITED  IN  LINE 

M.yb.  the  Japanese  do  not  wear  queues,  but  they  formed  them  for  the  presenUtion  of 

left  .how.  the  crowd  in  front  of  the  Teikoku  Theatre,  Tokyo,  waiting  for  the  ffr.t  IP**™*"**  OLS^TSS  "Action  scale 
tre,  Kobe.    The  picture  might  not  be  expected  to  appeal  to  the  Japane.e,  but  they  appreciate  the  production  .caie. 


July  11,  1925 


MOVING   PICTURE  WORLD 


163 


Paints  His  Marble 
for  a  Lobby  Effect 

Don  Nichols,  of  the  Durham  (N.  C.) 
Amusement  Company,  handed  us  a  jolt  when 
he  wrote  that  he  painted  over  his  lobby 
with  kalsomine  for  Corrinne  Griffith  in 
Declasse. 

The  lobby  of  the  Paris  Theatre  is  a  really 
handsome  one,  with  the  upper  part  paneled 
in  carved  marble,  but  he  writes  that  often 
he  can  get  a  better  effect  with  kalsomine 
and  he  does  not  hesitate  to  lay  on  the  color 
to  get  what  he  wants.  With  straight  grounds 
and  blends,  he  can  completely  change  the 
aspect  of  the  house  and  get  a  tone  that 
hdrmonizes  with  the  lobby  frames. 

Pink  was  the  color  he  decided  upon  for 
Declasse,  with  lighting  to  match,  and  with 
rose  colored  light  outlining  the  title  on  the 
banner  above  the  box  office.  The  central 
display  is  a  shadow  box,  lighted  from  back 
of  the  front  plane.  The  side  pieces  are 
solid. 

Painted  marble  sounds  interesting  and 
new. 

Mr.  Nichols  also  sends  in  a  roto  on  A 
Thief  in  Paradise,  printed  in  the  blank  space 
with  his  entire  week's  program  and  the  un- 
derline. He  writes  that  the  Sunday  after- 
noon newspaper  puts  these  into  its  edition 
without  charge,  even  though  the  house  gets 
a  full  advertising  space.  They  figure  that 
he  is  entitled  to  the  advertising  in  return  for 
the  four  pages  of  illustrations,  so  both  sides 
are  well  pleased. 


A  First  National  Release 

NICHOLS  PAINTED  A  MARBLE  LOBBY  FOR  DECLASSE 
He  figured  that  a  light  pink  would  work  better  on  this  Corinne  Griffith  picture,  so 
he  did  all  of  the  lobby  of  the  Paris  Theatre,  Durham,  N.  C,  over  in  color  and  then 
worked  light  effects.  We  think  this  even  beats  gilding  the  lily. 


White  Is  Working 

Oscar  White's  first  stunt  in  his  new  berth 
at  the  Liberty  Theatre,  Greenwood,  S.  C.,  was 
to  invite  the  graduating  class  of  the  High 
School  to  be  his  guests  at  a  performance  of 
New  Lives  for  Old.  They  attended  in  a  body 
and  the  stunt  made  for  a  lot  of  good  will. 

Mr.  White  has  two  shadow  boxes,  one 
either  side  of  the  stage,  large  enough  to  con- 
tain three  sheets,  and  these  are  illuminated 
when  he  runs  a  trailer  for  the  picture  so  ad- 
vertised. 


Tied  Trust  Company 
to  Last  Laugh  Will 

Using  a  stunt  from  the  press  book  on  The 
Last  Laugh,  but  one  which  has  not  been  re- 
ported upon  before,  the  Lyric  Theatre,  But- 
ler, Pa.,  used  a  hook  to  the  freak  will  which 
gives  the  unexpected  happy  ending  to  the 
play. 

Copies  of  some  local  freak  wills  were  made 
the  basis  of  the  display.  Added  to  these  was 
the  clause  of  the  supposed  will  which  made 
the  old  carriage  opener  a  millionaire  and  the 
suggestion  that  you  could  avoid  freak  wills 
by  letting  the  trust  company  draw  up  the 
document  and  act  as  executor. 

This  is  right  in  line  with  much  modern 
trust  company  advertising  and  it  should  be 
easy  to  obtain  the  co-operation  of  your  local 
concern  for  this  or  any  other  play  which  con- 
cerns a  will. 

The  Lyric  made  a  connection  with  the  But- 
ler County  Trust  Company,  and  while  it 
made  no  immediate  business,  none  was  ex- 
pected. This  sort  of  advertising  has  a  cumu- 
lative effect. 


Makes  His  Banners 
Match  Newspapers 

George  J.  Schade,  of  Sandusky,  appre- 
ciates the  value  of  the  hook-up  between 
his  house  and  his  outside  advertising,  and 
his  latest  is  to  reproduce  in  banner  form 
the  newspaper  display.  This  may  be  either 
an  original  art  layout  or  the  use  of  a  First 
National  cut,  but  whatever  it  is,  Mr.  Schade 
gets  the  same  design  on  his  banner  that  he 
uses  in  his  ad. 

He  does  not  use  photographic  enlarge- 
ments. These  would  be  too  costly  in  the 
size  he  needs.  Instead  he  uses  a  scheme 
that  is  within  the  reach  of  any  manager  who 
can  use  a  pencil. 

He  places  the  advertisement  in  a  postcard 
projector  and  throws  it  upon  a  piece  of 
compo  board  of  suitable  size.  With  a  little 
care  it  is  a  simple  matter  to  outline  in  char- 
coal without  cutting  off  the  design,  and  the 
sketch  is  then  worked  up  in  the  same 
medium  to  a  finished  product,  fixed  and  set 
into  frames  on  the  marquise  of  the  Schade 
Theatre. 

Persons  who  have  seen  the  advertisement, 
seeing  the  design  repeated,  are  reminded  of 
the  type  argument  and  are  more  easily  sold 
into  a  ticket  purchase. 

He  started  the  stunt  with  I  Want  My  Man 
and  liked  it  so  well  that  he  will  continue  it 
for  a  time  at  least,  though  he  is  so  fertile 
in  ideas  that  he'll  probably  have  something 
new  in  a  few  weeks. 


Universal  Releases    ,  ^r>r,ir  iimnv 

CLEVER  WING  SCREENS  USED  FOR  SPECIAL  LOBBY  WORK 
Two  of  the  screen  style  sign,  planned  by  a  St.  Loui.  co-c.rn  wh, ch  rent, 

•bout  ISO  of  these,  ready  made  up,  in  that  territory.  The  d.splay.  shown  are  for 
Wine  and  Smouldering  Fires,  but  a  carpenter  or  frame  maker  can  fix  you  up  a  pair 

to  be  used  on  any  pictures. 


Newspapers  Won 

Facing  the  pleasant  situation  of  having  to 
fight  Sans  Gene  and  Charley's  Aunt  in  town 
at  the  same  time,  Will  H.  Sohm,  of  the 
Belasco  Theatre,  Quincy,  111.,  took  counsel 
with  Universalist  Maurice  Davis,  because  he 
had  Denny  in  The  Fast  Worker  as  his  at- 
traction. 

Dr.  Davis  prescribed  newspaper  work  and 
lots  of  it,  and  helped  him  to  land  on  both 
papers.  One  got  a  double  truck  with  one 
word  of  a  slogan  in  each  ad,  the  slogan  be- 
ing: "The  fastest  thing  on  reels  today."  If 
you  got  it  together,  you  got  tickets. 

The  other  paper  was  tied  to  a  spring  poem 
contest,  the  poems  to  be  about  Denny,  Laura 
La  Plante  of  the  picture. 

Sohn  kept  his  receipts  up  in  the  face  of 
the  stiffest  opposition  he  has  had  in  a  long 
time. 


164 


MOVING   PICTURE  WORLD 


July  U,  1925 


Mr.  Larmour  Uses 

Linoleum  Cuts 

Here  is  another  example  of  linoleum  cuts 
from  M.  W.  Larmour,  of  Graham,  Texas. 
That  reverse  signature  for  the  National  The- 
atre is  cut  into  a  strip  of  fine  linoleum,  as 
there  is  no  engraver  handy  to  Graham.  Mr. 
Larmour  writes  that  when  he  has  to  make 
a  new  one  he  is  going  to  make  the  "theatre" 


MONDAY  TUESDAY-WEDNESDAY,   MARCH  23-U-25 

"THE  GOLDEN  BED" 

The  startling  social  satire  produced  by  Cecil  B.  DeMille 
at  his  de  luxe  best,  with  a  brilliant  cast 
LILLIAN  RICH  —  ROD  LA  ROCQUE 
WARNER  BAXTER  —  VERA  REYNOLDS 
THEODORE  KOSLOFF  —  JULIA  FAYE 
The  Last   Word  in  De  Luxe  Entertainment 


THURSDAY-FRIDAY.  MARCH  26-27 
JAMES  KIRKWOOD  —  LILA  LEE 
MADGE  BELLAMY  IN 

"LOVE'S  WHIRLPOOL" 


SATURDAY.  MARCH  2« 

LESTER  CUNEO  IN 

"TWO-FISTED  THOMPSON" 


"If  I  had  the  dough. 
To  the  National  I  would  go 

So  with  this  little  verse 
I  will  try  to  remedy  the  eurae," 

—Kathleen  Stewart. 


THEATRE 


A  Paramount  Release 

A  LINOLEUM  CUT 

a  little  smaller.  He  figures  that  as  it  stands 
it  takes  somewhat  from  the  more  important 
"National."  We  are  in  agreement  with  him. 
In  a  small  town  everyone  knows  that  the 
National  is  a  theatre  and  not  a  trick  grocery 
store,  and  we  think  that  a  straight  block  on 
the  lower  part  of  the  L  would  be  as  good 
and  save  a  lot  of  work.  The  main  idea  is  to 
hold  the  space  from  the  rest  of  the  paper, 
and  the  black  would  do  this  as  well,  if  not 
better.  Patent  leather  cuts  are  not  new. 
We  have  had  them  from  several  sections  of 
the  country,  and  either  patent  leather  or  a 
good  grade  of  linoleum  will  give  a  good 
printing  surface  and  on  a  small  edition  paper 
will  last  better  than  you  would  expect.  This 
original  is  as  nice  a  black  as  you  could  sret 
from  copper,  and  the  cost  is  much  less,  once 
you  get  the  trick  of  cutting.  The  type  dis- 
play throws  most  of  the  mention  to  the 
opening  attraction,  but  it  gets  the  entire 
week's  program  over  very  nicely,  and  the 
full  week  is  necessary,  since  there  is  only  a 
weekly  paper.  No  great  display  is  striven 
for  because  the  reverse  gets  the  eye  over 
to  the  location  and  after  that  stress  is  not 
so  essential.  The  little  verse  at  the  bottom 
is  a  fad  of  Mr.  Larmour's.  He  gives  a  ticket 
for  each  verse  used,  and  he  has  the  whole 
town  sitting  around  thinking  how  good  the 
National  is  and  trying  to  put  the  thoughts 
into  four  line  verses.  That's  worth  a  great 
deal  more  than  a  pass  a  week.  Ever  try  it  ? 
It  has  worked  for  a  lot  of  others. 


French  Cards 

Postcards  of  Gloria  Swanson,  printed  in 
French  and  carrying  a  French  stamp  and 
postmark  were  sent  to  a  list  of  2,000  names, 


telling  that  "Mme.  Sans  Gene"  was  coming 
to  the  Imperial  theatre,  Charlotte,  N.  C. 
George  Brown  got  them  up  locally,  but  he 
sent  them  to  Fred  Green  to  be  mailed  in 
Paris. 


Circle  Ads  Qive 

Better  Displays 

This  space  from  the  Circle  Theatre,  In- 
dianapolis, uses  a  plan  book  cut  to  good  ad- 
vantage in  a  more  compact  display  than  has 
been  the  custom  of  late.  There  is  less  space 
wasted  on  the  small  features,  and  they  even 
double  up  the  comedy  and  organ  solo,  to 
good  advantage.   The  old  scheme  was  to  line 


A  First  National  Release 

BETTER  WORK 

each  item  in  narrow  measure  in  wide  space, 
which  took  up  room  without  giving  a  re- 
turn in  white  space  value,  since  there  was 
too  much  white  space.  Here  the  drop  of 
the  cut  breaks  the  space,  holds  the  type 
together  better  and  looks  much  less  like 
lost  motion.  White  space  is  one  of  the  best 
attractors,  and  yet  wrongly  placed  it  serves 
only  to  make  a  space  look  bleak,  and  for  a 
time  the  Circle  spaces  were  as  wintry  as  a 
polar  landscape.  Here  the  small  drop  break 
the  bareness,  but  does  not  rob  the  space  of 
any  display  value.  The  drawing  is  well 
planned  to  give  display.  Even  with  poor 
printing  this  cut  could  not  go  very  far  wrong. 
The  Circle,  like  all  other  houses,  must  find 
that  the  display  of  small  'ea,"™»  brings  busi- 
ness that  the  main  title  might  not  reach,  but 
it  carried  the  display  of  these  to  an  excess 
that  was  both  wasteful  and  ugly.  Recent  ex- 
amples show  that  the  house  is  getting  back 
to  its  old  form. 


Lewis  Uses  Them 

with  and  Without 

Just  to  show  he  can  take  them  or  leave 
them,  Cliff  Lewis,  of  the  Strand  Theatre, 
Syracuse,  N.  Y.,  sends  in  two  ads  for  Buster 
Keaton  in  Seven  Chances  one  of  which  uses 
a  cut,  while  the  other  is  all  type.  The  open- 
ing ad  is  all  type,  whereas  most  managers 
would  start  with  the  cut  and  run  to  plain 


Static/ 


STARTING  TODAY 

BUSTER 
KEATON 

'Seven  Chances" 

Strand  Theatre  Orchestra 


Lyman  Howe  Hodge  Podge 
Strand  Topical  Review 

The  World  in  Color 
Strand  Theatre  Organ 


A  Metro-Goldwyn  Release 

FOR  THE  OPENING  DAY 

type  later  on.  Cliff  works  it  the  other  way 
and  follows  an  all  type  with  a  cut.  It's  all 
the  same  to  him.  His  ads  get  attention  no 
matter  how  they  are  dressed,  and  the  best 
part  is  that  they  call  for  a  bill  for  only  eight 
to  ten  inches.  These  two  examples  are  be- 
tween four  and  five  inches  deep,  across  two, 


St  Kind 


NOW  PLAYING 


BUSTER  j 
KEATON 

*  *  Seven  Chances 


STRAND  THEATRE  ORCHESTRA 

Special  Overture 

Strand  Topical  Review 
Lyman  Howe  Hodge  Podge 
Strand  Theatre  Organ 


A  Metro-Goldwyn  Release 

THE  SECOND  DAY 

yet  they  look  more  because  they  loom  so 
large.  And  just  for  a  pastime  count  the  all- 
capital  lines  in  these  two  ads.  It  won't  take 
you  long.  Cliff  can't  afford  to  throw  money 
away  on  all  caps  where  he  uses  small  spaces. 
Each  line  must  work  to  the  limit,  and  all 
cap  lines  are  mostly  drones.  But  we  think 
that  if  Cliff  sometimes  broke  the  column 
measure  on  a  title  line  as  in  that  opening 
day,  he  would  enjoy  seeing  how  the  title 
comes  up  if  he  will  run  it  three  ems  each 
side  wider  than  the  rest.  But  just  the  one 
line  and  only  when  it  is  reasonably  centered 
in  the  space. 


Now  is  the  time  for  that  bathing  beauty  contest,  and  the  further  you  are 
from  real  water  the  bigger  the  hit  you'll  make. 


July  11,  1925 


MOVING   PICTURE  WORLD 


165 


Matches  the  Cut 

to  Style  of  Play 

In  its  advertisement  for  The  Sporting 
Venus,  Loew's  Palace  Theatre,  Washington, 
D.  C,  uses  a  cut  that  in  a  glance  typifies  the 
style  of  show  being  offered.  You  can  see, 
almost  before  you  get  to  the  space,  that  it  is 
one  of  those  jazz  stories,  and  when  the  cut 
has  got  your  attention  you  pass  on  to  the 


MARSHALL  HILAR  S 

(KODUCTiaM  A 


BLANCHE  SWEET 

LEW  CODT — RONitQ  COLMAH 

In  the  glltteritiB  night 
club*  of  London,  on  the 
bout'-vardi  of  Pari*  and 
along  the  heacli  at  Dean- 
ville.  they  caJlatl  her  The 
Girl  Who  Didn't  Care,  but 
they  never  ffuerprd  of  the 


i  tat 


LOEW'S 

PALACE 

.     »hk  fTitrma  tooh  / 


COMlOr,  ■  WIDI  AWAKE  '-MTMI  NIWI  lOPICt — TOM  All 


A  Metro-Goldwyn  Release 

THE  CUT  BELONGS 

brief  description  which  tells  that  while  the 
story  is  jazzy  it  is  out  of  the  usual  flapper 
classification.  That  cut,  in  connection  with 
the  copy  on  the  right,  is  going  to  reach  the 
average  patron  and  sell  him.  This  follows 
the  usual  layout  used  by  the  two  Loew  houses 
in  Washington,  but  it  is  a  little  better  than 
their  usual  work  because  it  is  such  a  good 
combination  of  copy  and  cut,  wedded  to  good 
display.  In  all  of  these  Loew  reproductions 
it  should  be  remembered  that  the  two  houses 
are  always  together,  so  that  the  linear  bor- 
der gives  each  the  display  value  of  the  double 
space.  This  border  is  even  more  standard 
than  the  layout,  and  is  virtually  a  trade- 
mark. If  you  are  looking  for  the  Loew 
houses  you  know  the  location  of  the  ads  the 
moment  the  page  is  opened.  If  you  are 
merely  looking  for  entertainment,  the  chances 
are  that  these  will  claim  your  earliest  atten- 
tion and  get  first  chance  at  your  interest. 
Getting  the  first  look  is  often  half  the  battle. 
The  other  offerings  may  be  as  good,  but  they 
must  be  much  better  to  unsell  the  first  choice  ; 
a  psychology  that  many  managers  overlook. 


A  Large  Display 

in  Shopper  Quide 

Sometimes  an  apparently  negligible  medium 
will  be  found  more  directly  profitable  than 
a  more  elaborate  issue.  Tod  Browning,  of 
the  Olympia  Theatre,  New  Haven,  has  found 
such  an  issue  in  the  Shopping  News,  which 
is  largely  patent  inside  and  dry  goods  ad- 
vertising. This  gives  him  an  almost  100  cir- 
culation, since  most  of  the  women  readers 
are  interested  in  the  picture.  Since,  space  is 
cheap,  he  is  able  to  run  a  large  advertise- 
ment, and  since  not  many  houses  come  in, 
he  gets  a  better  chance  of  making  a  sale. 
This  space  on  Declasse  is  a  four  twelves, 
which  lets  him  use  a  large  cut  and  plenty 
of  talk.  It  is  not  a  bad  cut  except  that  the 
artist  has  punched  Miss  Griffith's  jaw  in  on 
the  right  so  that  it  does  not  match  the  left 
side  of  her  face.    This  is  due  to  the  fact 


that  she  is  supposed  to  be  pressing  her  hand 
against  her  face.  That  thing  that  looks  like 
a  lame  octopus  is  supposed  to  be  her  hand. 
The  average  of  the  First  National  art  de- 

THE  OLYMPIA  THEATRE  PRESENTS 

For  The  Entire  Week  of  April  19th 

Miss  Corinne  Griffith  in 
"DECLASSE" 

rfi.  Ptebrrlialift  ml  Ihe  Great  Broaduait  Sueeeti  Made  Famowt  bu  f  <<  ■  t  Batrymore 
She  Gave  Up  Wealth  and  Poiition  for  True  Lore  But  Became— 

Ad  Outcast! 


PRESENTED 
FOUR  TIMES 

DAILY 
L  NEXT  WEEK 


-4  3trat  national  1 

xxiisiiimc.  drama  ja™s_ttjub-i>uoite»  K(",tHT  VICN0U 
A  First  National  Release 

IN  A  SHOPPING  SHEET 

partment  is  decidedly  good,  but  this  sketch 
is  plain  libel.  At  the  left  is  the  line  "Watch 
this  beautiful  girl  fight  back  and  win  her 
own."  That  helps  to  clinch  the  laugh.  But 
apart  from  this  misguided  art  effort  Mr 
Browning  has  turned  up  a  nice  layout,  with 
plenty  of  reading  to  sell  the  shoppers,  who 
will  stay  over  an  advertisement  longer  than 
a  newspaper  reader  will.  The  big  idea  is 
that  often  a  small  price,  apparently  incon- 
sequential sheet  will  bring  you  a  better  re- 
turn than  a  more  expensive  medium.  Look 
vour  sheets  over. 


Cartoon  Style  Cut 

Is  Effective  Work 

These  cartoon  style  cuts  for  Buster  Keaton 
in  Seven  Chances  work  well  in  displays.  This 


ISP  J  IS  LOVE  BLIND? 

/'//  say  it  is" 
says 

BUSTER 
KEATON 

'SevenQianceS 

TWENTY-FOUR  hours  to  win  a  bride!  A 
crowded"  churcii  of  willing  women  And  only 
one  man  to  be  the  husband  It's  the  lunniest  ro- 
mance that  ever  decorated  a  screen  I  Wide  open  m 
esplosion.  ol  mirth  and  merriment  I  Full  ol  fun. 
lU5s  and  leathers'  Try  and  stop  laughing.   It  can't 

COME  ON  IN! 

THE  FUN'S  FINE! 


I  Mttro  Gotdwyn 


is  from  the  New  Theatre,  Baltimore,  but 
they  have  been  well  received  everywhere. 
The  lower  cut  tells  its  own  story  and  is  well 
supported  by  the  brief  copy.  The  combina- 
tion should  sell  practically  anyone  who  is 
looking  for  light  entertainment,  for  the  text 
suggests  humor  and  the  cuts  give  emphasis 
to  the  suggestion.  The  catchline  works  well 
with  the  top  cut  and  the  combination  of  one 
all  cap  line  with  the  lower  case  below  is 
much  better  than  all  caps,  which  is  one  of 
the  besetting  sins  of  Baltimore  compositors. 
The  general  type  layout  of  this  space  is  de- 
cidedly pleasing,  and  the  twelve  point  lines 
are  just  about  wide  enough  without  being 
too  wide.   It's  good  work. 


Makes  a  Display 

with  Seven  Mats 

Ray  Allison,  of  the  American  Theatre,  Colo- 
rado Springs,  is  another  manager  who  knows 
you  can  do  what  you  want  with  mats.  In  a 
five  fifteens  for  The  Rag  Man  he  uses  parts 
of  no  fewer  than  seven  of  the  mats  from  the 


Jaebe 
G*o$an 


He'll  steal  your 
heart  away.' 


not  Ks^=r& c 


NOW  SHOWING 

AMERICA 


A  Metro-Goldwyn  Release 

GOOD  CUT  WORK 


Additional  Program — 


A  Metro-Golduyn  Release 

USING  SEVEN  MATS 

press  book.  This,  of  course,  includes  the  let- 
tered titles,  which  save  art  work.  If  you 
have  the  M-G  press  book  you  will  find  it 
interesting  to  look  up  the  originals  and  see 
just  how  this  was  worked  out.  It  gave  Mr. 
Allison  precisely  what  he  wanted,  without 
any  considerable  cost,  and  he  used  these  as 
the  basis  of  a  very  pretty  display.  The  ad- 
vertisement is  particularly  admirable  in  its 
freedom  from  confusing  lines.  Most  of  the 
talk  is  in  plain  Roman,  and  no  line  is  too 
wide  for  that  height  of  type  face.  This  is 
far  more  effective  than  a  similar  or  even  a 
larger  space  stuffed  with  very  black  letters, 
and  has  several  times  the  display  value,  in 
spite  of  the  old  theory  that  the  blacker  the 
letter  the  better  the  display.  The  best  dis- 
play is  gained  through  contrast,  rather  than 
through  the  spilling  of  ink,  and  here  the  dis- 
play lines  are  good  because  they  spend  all 
their  time  reaching  out  for  the  reader  in- 
stead of  wasting  their  strength  fighting  other 
lines  of  almost  equal  value.  More  and  more 
the  managers  are  coming  to  realize  this,  but 
it  is  seldom  that  we  encounter  a  space  to 
well  planned. 


Newest  Reviews  and  Comments 


"Paths  to  Paradise" 


Raymond  Griffith  is  a  Whirlwind  of  Comedy 
in  This  Paramount  Production  of 
Armstrong's  Play 

Reviewed   by   Epes  W.  Sargent 

As  a  stage  play  "The  Heart  of  a  Thief" 
was  an  affront  to  the  intelligence  with  its 
implausible  situations  and  its  impossible 
switch  to  virtue  for  a  conventional  happy 
ending.  On  the  screen,  with  its  title  changed 
to  "Paths  to  Paradise"  the  story  is  even 
more  illogical,  but  it  is  frankly  a  farce,  and 
thanks  to  its  playing,  one  of  the  most  amus- 
ing stories  of  recent  release.  All  efforts  at 
plausibility  are  thrown  to  one  side.  If  you 
laugh — it's  all  right.  And  nothing  short  of 
paralysis  of  the  facial  muscles  will  prevent 
your  laughter. 

It  is  just  a  succession  of  gags  pinned  to 
a  slender  thread  of  story,  and  so  nicely  built 
up  that  the  action  never  sags.  It  works 
up  to  a  tremendous  chase  finish,  the  like 
of  which  has  not  been  seen  since  the  motor- 
cycle parody  of  "The  Birth  of  a  Nation"  ride 
shown  in  "A  Connecticut  Yankee." 

If  "Paths  to  Paradise"  had  no  more  to 
offer  than  this  chase,  it  probably  would  get 
over  on  the  strength  of  these  last  two  reels, 
but  the  chase  is  merely  the  finish  of  a  suc- 
cession of  comedy  events  that  are  clever 
enough  to  amuse  the  highbrows  and  broad 
enough  to  delight  the  man  to  whom  the 
thrown  custard  pie  still  is  the  pinnacle  of 
comedy. 

Most  of  it  is  Raymond  Griffith,  though 
Betty  Compson  is  a  most  admirable  foil  and 
gives  a  more  sincere  piece  of  acting  than 
she  has  offered  in  some  of  her  recent  pro- 
ductions. These  two  are  practically  the 
entire  show,  but  Bert  Woodruff,  as  an 
amiable  old  man,  serves  almost  to  make 
logical  Betty's  plea  that  she  wants  to  get 
the  necklace  back  in  time  to  let  "that  nice 
little  old  man"  give  it  to  his  daughter  on  her 
wedding  day,  as  he  had  so  fondly  planned. 
The  direction  is  thoroughly  good  and 
Badger  should  share  the  honors  with  his 
players. 

Cast 

Molly   Betty  Compson 

Friend   Raymond  Griffith 

Callahan   Tom  Santschl 

Bride's  Father   Bert  Woodruff 

Confederate   Fred  Kelsey 

From   the  play   by  Paul  Armstrong 
Scenario  by  Keene  Thompson 
Directed   by   Clarence  Badger 
Length  6741  feet 

Story 

Molly  is  a  cook  in  San  Francisco's  under- 
world. She  is  trimmed  by  a  supposed  visitor 
to  the  den,  and  collects  all  the  gang's  money 
on  the  strength  of  a  meter  reader's  badge. 
Broke,  the  gang  seek  to  acquire  a  diamond 
necklace,  intended  as  a  wedding  gift,  and 
Molly  gets  a  job  as  maid  <n  the  household 
of  the  bride.  The  alick  stranger  turns  up 
as  a  guest-Jetective,  to  guard  the  jewel, 
and  the  &un  Francisco  police  also  send  three 
real  detectives  to  do  guard  duty.  In  spite  of 
the  trio,  the  stranger  (who  never  uses  the 
same  name  twice)  acquires  the  necklace  and 


EDITED  BY  CHARLES  S.  SEWELL 

Features  Reviewed 
In  This  Issue 

American  Pluck  (Chadwick) 
Awful  Truth,  The   (Prod.  Dist. 
Corp.) 

Before  Midnight  (Ginsberg) 
Bloodhound,  The  (F.  B.  O.) 
Fighting  Courage  (Davis) 
Grounds  for  Divorce  (Paramount) 
Kivalina  of  the  Ice  Fields  (B.  C.  R. 

Prod.  Inc.) 
Love  Gamble,  The  (Ginsberg) 
Paths  to  Paradise  (Paramount) 
Sporting  Chance,  The  (Truart) 


with  Molly  breaks  through  a  cordon  of  police 
and  decamps  in  a  high-powered  automobile. 
They  chase  him  clear  to  the  Mexico  border, 
the  original  pursuers  being  added  to  at  each 
town  as  they  pass  through.  At  the  border 
Molly  repents  her  action,  and  the  stranger 
races  all  the  way  back  to  San  Francisco  to 
get  the  necklace  back  in  time  to  serve  its 
destined  end  as  the  wedding  gift  of  the 
bride's  father.  Then  Molly  and  the  stranger 
set  out  to  get  married  themselves  and  live 
honestly  and  happily  ever  after. 


"The  Love  Qamble" 


Cleverly  Sustained  Suspense  and  Good  Melo- 
drama Makes  Banner  Feature  a  Good 
Audience  Picture 
Reviewed  by  C.  S.  Sewell 

As  the  first  release  of  the  new  season  from 
Banner  Productions,  Inc.,  "The  Love  Gam- 
ble," based  on  a  novel  by  Maysie  Greig  and 
with  a  cast  which  includes  Lillian  Rich, 
Robert  Frazer  and  Pauline  Garon,  is  being 
offered  by  Henry  Ginsberg  Distributing 
Corporation,  a  newcomer  in  the  independent 
field. 

The  earlier  reels  would  indicate  the  pic- 
ture is  going  to  be  developed  along  the  lines 
of  the  problem  facing  the  heroine  as  to 
whether  she  should  marry  a  man  she  does 
not  love  in  order  to  escape  from  the  drudg- 
ery of  household  work  and  the  cruelty  and 
abuse  of  her  father  who  does  not  understand 
her.  A  small  inheritance,  however,  provides 


Mr.  Exhibitor:  Aak  at  the  Film  Exchange* 
for  the 


It'i  little  to  ask  (or,  but  it's  the  only 
reliable  aid  you  can  give  your  musicians 
to  help  put  the  picture  over. 


her  with  an  opportunity  to  get  out  in  the 
world.  She  becomes  a  partner  in  a  tea 
room  and  this  gives  an  entirely  new  twist 
to  the  plot  for  she  falls  in  love  with  a  weal- 
thy man  who  is  separated  from  his  wife,  and 
when  this  woman  is  murdered  and  the  hero 
tried  for  the  crime  she  comes  to  his  rescue 
and  sacrifices  her  own  good  name  to  save 
him. 

While  the  theme  in  the  beginning  is  not 
one  that  promises  the  exciting  developments 
that  follow,  there  are  a  number  of  individual 
situations  that  are  well  wonked  out  and  hold 
the  interest.  It  would  seem  that  much  of  the 
credit  is  due  to  the  smooth  adaptation  pre- 
pared by  Harry  O.  Hoyt  and  the  careful 
direction  of  Edward  Le  Saint,  both  of  whom 
have  directed  a  number  of  successful  pro- 
ductions. The  cast,  however,  adds  its  full 
share. 

Lillian  Rich  and  Robert  Frazer  in  the  lead- 
ing roles  do  thoroughly  capable  work,  while 
the  work  of  Pauline  Garon  and  Arthur  Ran- 
kin in  lesser  roles  is  well  on  a  par  with  them, 
particularly  in  one  amusing  scene  for  which 
clever  and  amusing  subtitles  have  been  fur- 
ished  by  Frederick  and  Fanny  Hatton.  In 
fact  the  work  of  these  title  writers  serves 
to  add  considerably  to  the  entertaining  qual- 
ities. Kathleen  Clifford  also  scores  in  an- 
out-of-the-ordinary  and  breezy  character  bit. 

An  unusual  feature  of  the  story  which  en- 
hances the  suspense  and  helps  materially 
to  sustain  the  interest  is  the  very  clever 
manner  in  which  the  love  angle  has  been 
handled.  By  slightly  clouding  the  motives 
of  the  hero  and  an  old  sweetheart  of  the 
girl's  who  again  appears  on  the  scene  and 
playing  them  up  against  each  other,  the 
romantic  interest  is  so  nicely  balanced  that 
the  average  spectator  will  probably  be  kept 
in  doubt  until  almost  the  final  scene  as  to 
which  one  she  will  marry,  and  will  feel  a  bit 
of  regret  for  the  losing  suitor. 

The  tempo  is  continually  accelerated  up 
to  the  whirlwind  melodramatic  finish,  and 
we  believe  this  picture  will  afford  pleasing 
entertainment  for  the  majority  of  spectators. 
Cast 

Peggy   Mason  Lillian  Rich 

Douglas   Wynuui  Robert  F*aser 

Jennie  Howard  Pauline  Garon 

Kifi    Gordon  Kathleen  Clifford 

Mrs.    Wyman  Bonnie  HU1 

Jim    Gordon  Larry  Steers 

Jack   Mnson  Arthur  Han  tin 

Joe   Wheeler  Brooks  Benedict 

Dan  Mason  James  Marcus 

Based  on   novel  by  Maysie  Greig. 
Scenario   by    Harry    O.  Hoyt. 
Directed  by  E.  J.  LeSaint. 
Length,   5,706  feet. 
Story 

Peggy  Mason,  ill-treated  and  held  down 
by  her  father  feels  like  a  bird  in  a  cage  and 
hesitates  to  escape  by  marrying  Joe  Wheel- 
er, her  sweetheart.  Falling  heir  to  a  thou- 
sand dollars  she  answers  an  ad.  and  becomes 
a  partner  in  a  Greenwich  Village  tea  room 
where  she  meets  Douglas  Wynam  and  soon 
falls  in  love  with  him.  While  out  on  an 
auto  ride,  Wyman  takes  her  to  his  lodge  in 
the  woods  and  declares  his  love  but  says  he 
cannot  marry  her  as  he  is  already  married. 
(Continued  on  page  183) 


Exhibitors'  news  and  Views 


EDITED  BY  SUMNER  SMITH 

Linton  Works  Night  and  Day 

to  Rebuild  Utica  Theatre 


Cleaned  out  financially  at  the  age  of  59, 
yet  having  the  same  enthusiasm  as  at  29, 
W.  H.  Linton  of  Utica,  better  known  as 
"Pop,"  one  time  treasurer  of  the  New  York 
State  M.  P.  T.  O.,  has  started  the  battle 
once  more  and  by  working  night  and  day 
will  open  a  new  Olympic  in  Utica  on  Sep- 
tember 15,  replacing  the  one  destroyed  by 
fire  several  months  ago.  Mr.  Linton  was 
in  town  during  the  week,  stopping  off  for 
a  few  hours  while  on  his  way  to  New  York, 
dropping  in  at  various  film  exchanges  and 
renewing  the  friendships  that  have  extended 
in  many  instances  over  long  periods.  Mr. 
Linton's  new  theatre  will  seat  about  1,100  and 
will  be  erected  on  the  same  site  as  the  one 
destroyed  by  fire  eleven  days  after  it  was 
opened.  In  <)rder  to  finance  the  new  theatre, 
Mr.  Linton  formed  the  Olympic  Theatre  Cor- 
poration, with  Benjamin  Gerwig  of  Her- 
kimer as  president.  E.  W.  Linton,  the  son, 
is  treasurer  of  the  company.  The  new  thea- 
tre will  be  of  the  same  type  as  the  old  but 
with  a  larger  balcony.  Work  will  begin 
at  once  and  there  will  be  both  a  night  and 
day  force. 


Front  page  stories,  no  matter  how  Im- 
portant, can't  compare  these  days  with  the 
sporting  page  for  Mr.  and  Mrs.  A.  E.  Mil- 
llgan  of  Schuylerville,  whose  son  is  doing  the 
twirling  for  the  Baltimore  Orioles  this  sea- 
son. The  boy  played  with  the  Ticonderoga 
team  for  a  time,  and  upon  leaving  college 
broke  into  league  ball. 


What's  all  this  about  William  Shirley, 
whose  interests  In  Far ash  Theatres,  Inc.,  were 
recently  acquired  by  W.  W.  Farley  of  Albany, 
starting  in  business  for  himself?  Anyhow,  a 
company  to  be  known  as  the  William  M. 
Shirley  Enterprises,  Inc.,  has  been  formed 
and  is  occupying-  offices  in  the  Strand  Thea- 
tre building. 


The  Pember  of  Granville  reopened  on 
June  20  with  Vincent  Dailey  of  New  York 
as  manager.  The  theatre  will  run  on  Wed- 
nesday and  Saturday  nights  during  the  sum- 
mer. During  the  three  weeks  the  house  was 
closed  the  lobby  was  redecorated  and  some- 
thing more  than  $1,000  spent  in  the  way  of 
improvements.  A  couple  of  new  projection 
machines  have  been  installed. 


Although  W.  W.  Farley  of  Albany  is  head 
over  heels  in  the  business  of  being  an  ex- 
hibitor these  days  and  has  little  time  for 
his  law  practice,  he  declares  that  he  will 
take  a  vacation  this  year  but  admits  that 
he  does  not  know  when  It  will  be.  Mr.  Far- 
ley has  installed  Mr.  Glldersleeve  of  Kings- 
ton as  manager  of  the  Community  Theatre 
In  Catsklll,  while  Frank  Hickey,  auditor  of 
Farash  Theatres,  Inc.,  has  been  given  charge 
of  the  Strand  in  Schenectady.  Mr.  Farley 
stated  that  the  weather  would  guide  his  ac- 
tion relative  to  running  either  two  or  three 
theatres  during  the  summer  In  Schenectady. 
There  has  been  some  talk  of  closing  one  of 
the  houses,  probably  the  Albany,  in  order 
to  divert  more  business  to  the  Strand  and 
State  theatres. 


It  makes  no  difference  to  Robert  Denton 
of  the  Capitol  Theatre  in  Elizabethtown 
whether  the  days  are  sizzling  hot  or  as  cool 
as  In  the  fall,  Mr.  Denton  running  an  ice 


business  as  well  as  providing  the  good  folks 
of  Elizabethtown  with  a  picture  entertain- 
ment. 


The  by-laws  for  the  New  York  State  M. 
P.  T.  O.  are  to  be  drafted  by  Louis  Buettner, 
Uly  S.  Hill  and  W.  W.  Farley,  representing 
the   Albany    Zone,    while    Messrs.  Michaels, 


EVELYN  PEIRCE 

Is  a  Metro-Goldwyn-Mayer  contract  player 
giving  great  promise  of  becoming  a  star 


Hayman  and  Vallely  represent  the  Buffalo 
Zone.  • 


With  construction  work  already  under 
way,  Lake  Placid,  one  of  the  most  noted 
all-the-year-round  resorts  in  America,  will 
have  another  theatre  and  one  which  will  rank 
with  the  largest  and  finest  in  northern  New 
York.     The  house  is   being  erected  by  the 


Adirondack  Theatre  Corporation  and  will 
seat  about  1,000. 


The  Colonial  in  Utica,  a  Robbins  house,  is 
closed  for  the  summer  and  there  is  some 
talk  of  enlarging  the  theatre.  Considerable 
money  has  been  spent  recently  on  the  Gaiety 
in  Utica,  the  improvements  including  a  new 
marquee  as  well  as  a  large  electric  sign. 

Jimmy  Rose  is  branching  out.  On  July  1 
Mr.  Rose  took  over  the  King  in  T"roy,  a  10- 
cent  house  that  has  been  run  by  Ben  Apple 
since  the  American  was  closed  and  the  house 
in  which  Mr.  Apple  got  his  first  start  as  an 
exhibitor  years  ago.  Mr.  Apple's  plans  for 
the  future  have  not  been  announced.  Mr. 
Rose  will  take  over  a  theatre  in  Victory 
Mills  on  September  1  and  is  also  operating 
a  house  in  Nassau. 


There  is  a  pretty  good  story  going  the 
rounds  on  one  of  the  Northern  New  York 
exhibitors.  It  appears  that  one  of  the  film 
salesmen  approached  the  exhibitor  with  a 
proposition   to   book   the   Dempsey  pictures. 

"Dempsey  may  be  all  right,"  replied  the  ex- 
hibitor, "but  he  can't  hold  a  candle  with 
Lnemmle  in  'The  Leather  Pushers.' " 


Tony  Veiller,  manager  of  the  Lincoln 
Theatre  in  Troy,  is  a  mighty  busy  individual 
these  days,  arranging  for  the  Greater  Movie 
Season  in  the  Albany  Zone.  Mr.  Veiller  met 
with  the  Albany  exhibitors  on  Monday  morn- 
ing, following  this  with  a  meeting  In  Troy 
during  the  afternoon  and  then  jumping  over 
to  Schenectady,  where  he  met  with  the  ex- 
hibitors of  that  city  on  Tuesday.  Within  the 
next  few  days  every  exhibitor  in  the  Albany 
Zone  will  receive  a  letter  from  Mr.  Veiller, 
explaining  just  what  is  being  done  in  these 
three  cities  and  advising  the  exhibitor  that 
all  those  who  desire  to  take  advantage  of  the 
proposition  are  to  receive  the  fullest  co-op- 
eration from  him.  Exhibitors  desiring  to 
reach  Mr.  Veiller  should  address  him  in  care 
of  the  Lincoln  Theatre,  Troy,  or  in  care  of 
the  Albany  Film  Board  of  Trade. 


Maybe  Uly  S.  Hill  wasn't  a  busy  man  last 
week.  With  Herman  Vineberg,  manager  of 
the  Mark  Strand  in  Albany,  away  on  his  vaca- 
tion, Mr.  Hill  looked  after  affairs  at  this 
theatre  and  then  jumped  over  to  Troy  and 
relieved  Ben  Stern,  assistant  manager  of  the 
Troy  Theatre,  who  was  handling  the  house 
while  Walter  Roberts  was  away  on  a  week's 
vacation  in  New  York. 


L  L.  Connors,  who  has  the  Victory  in  Cam- 
bridge, suffered  a  considerable  fire  loss  a  few 
days  ago,  according  to  reports  reaching  Film 

(Continued  on  next  page) 


Not  just  pictures— opportunities! 

Pe  Mille 

k  Special  Production 


A  Cecil  BL 

Personally  Directed 


from  a  specially 
written  story  by 
KONRAD 

Bercovici 


adapted 
by 

JEANIE 

Macpherson 


THE 
VOLGA 
BOATMAN 


pj-leased  by  PRODUCERS  DISTRIBUTING  CORPORATION 


168 


M  O  V  1  .\  G    PICTURE  WORLD 


July  11,  1925 


Mabel  Ballin  and  Forrest  Stanley  in  "Beauty 
and  the  Bad  Man,"  a  Frank  E.  Woods 
special  production  for  release  by  Producers 
Distributing  Corporation,  which  is  now  en- 
joying a  run  at  the  New  York  Cameo. 


Cincinnati 

Elmer  Shard  and  Louis  Snitzer,  who  oper- 
ate a  chain  of  theatres  in  and  about  Cin- 
cinnati, and  who  recently  purchased  the 
Washington  Theatre,  Cincinnati,  have  now 
acquired  the  adjoining  lot  and  will  Increase 
the  capacty  of  the  Washington  to  1,200.  They 
expect  to  spend  $10,000  on  improvements. 


Dayton,  Ohio,  is  featuring  revivals  in  pic- 
tures, Loew's  showing  "Way  Down  East," 
"Pollyanna,"  "Robin  Hood,"  "Broken  Blos- 
soms," and  "Orphans  of  the  Storm,"  in  a 
single  week,  while  the  Strand  played  a  re- 
turn of  "The  Kid"  during  the  same  period. 


The  Cherokee  Theatre,  Louisville,  Ky.,  has 
passed  into  possession  of  the  Hill  Top  The- 
eatre  Co.,  Louisville,  for  a  consideration  o£ 
$50,000. 


A.  H.  Coplan  of  Ottawa,  Ontario,  who  with 
S.  Coplan,  his  brother,  leased  the  Imperial 
Theatre,  suffered  a  serious  lire  loss  on  June 
24  when  a  portion  of  the  large  steel  plant  at 
Ogdensburg,  N.  Y.,  owned  by  Mr.  Coplan  was 
destroyed  by  fire.  The  whole  plant  Is  valued 
at  $125,000  but  the  loss  through  the  burning 
of  one  seetion  of  the  works  was  estimated  at 
*25,000. 


Harold  Hitchinson  of  Toronto,  special  rep- 
resentative of  Famous  Players  Canadian  Cor- 
portion,  is  temporary  manager  of  the  Regent 
Theatre  at  Ottawa,  Ontario,  during  the  ab- 
sence of  Manager  Leonard  Bishop  in  Cali- 
fornia for  a  vacation  during  the  present 
summer. 


Rhode  Island 

One  of  the  first  picture  theatres  In  New 
England  passed  out  of  existence  when  the 
Bijou  Theatre,  at  Westminister  and  Orange 
streets.  Providence,  R.  I.,  was  closed  on  July 
3,  to  make  way  for  a  modern  commercial 
building.  Since  it  was  opened  In  March, 
1908,  the  Bijou  seldom  has  failed  to  yield  a 
profit  for  its  operators.  Only  in  the  last  two 
years  has  here  been  a  decline  in  the  business, 
and  this,  according  to  Frank  E.  Page,  for  a 
number  of  years  manager  of  the  Bijou  and 
one  of  its  builders,  was  caused  by  daylight 
saving  and  the  stronger  competition  from  the 
larger  theatres,  which  for  some  seats  brought 
their  price  range  within  that  of  the  low  scale 
of  admission  at  the  Bijou. 

Along  with  the  old  Nickel  Theatre,  where 
the  E.  F.  Albee  Theatre  now  stands,  and 
probably  the  first  real  picture  theatre  in  the 
city,  and  the  old  Scenic  Theatre,  on  the  site 
of  the  present  Rialto  Theatre,  the  Bijou, 
when  it  was  built,  was  considered  the  last 
word  in  theatre  construction.  It  ornamental 
front,  originally  painted  white  and  Illu- 
minated at  night  with  more  than  2,000 
electric  lights,  was  the  prevailing  fashion. 
The  front  today  is  unchanged,  save  for  green 
paint  in  place  of  the  white. 

The  seating  capacity  of  the  Bijou  is  407. 
At  first  the  Bijou  instituted  the  5-cent  ad- 
mission price,  but  of  course  it  was  obliged 
to  make  increases  as  the  cost  of  operation 
mounted. 


The  costumes  worn  by  Greta  Nissen,  beau- 
tiful Norse  screen  star  in  Paramount'!  pro- 
duction, "The  Wanderer,"  were  designed  by 
Edith  Head,  of  the  Paramount  wardrobe 
department.  The  picture  shows  Miss  Head 
consulting  with  Miss  Nissen  and  showing  a 
sketch  of  the  gown  she  will  wear  as  the 
dancing  girl,  "Tisha,"  in  the  production. 


Albany,  N.  Y. 

(Continued  from  preceding  page) 

Row.  Mr.  Connors  was  out  of  town  when  the 
theatre  caught  fire  but  hurried  home  as  soon 
as  he  heard  of  the  conflagration. 


Affairs  of  the  Pond  Theatres,  Inc.,  stock 
in  which  was  sold  in  Northern  New  York  up- 
wards of  a  year  ago,  have  now  found  their 
way  into  the  courts.  Hearings  were  held  in 
Malone  recently  on  foreclosure  of  Hens 
against  the  partly  constructed  theatre  which 
was  to  have  been  erected  by  the  company  In 
Tupper  Lake.  T7ie  liens  aggregate  about  $7,- 
300.  Up  to  the  present  time,  four  sidewalks 
and  a  concrete  stage  have  been  constructed. 


Does  A.  A.  Elliott,  who  runs  the  Playhouse 
in  Hudson,  ever  indulge  in  lunch?  He  claims 
not,  and  according  to  film  salesmen  and 
others  who  just  happen  to  drop  In  on  Mr. 
Elliott  during  the  noon  hour,  there  has  never 
been  any  evidence  of  any  such  procedure. 


The  Star  in  Greenwich,  which  Is  run  by 
Dennis  Regan,  is  operating  on  a  two  day  a 
week  basis,  running  on  Thursday  and  Sat- 
urdays. 


Work  on  Fred  Mausert's  theatre  in  Glens 
Falls  is  progressing  satisfactorily.  Mr. 
Mausert  contracted  for  a  couple  of  new  Sim- 
plex machines  last  week  and  expects  to  have 
the  house  ready  for  opening  in  the  early 
fall.  It  will  seat  about  1,400. 


Earl  Flack  of  Potsdam,  whose  house  was 
recently  sold  without  his  knowledge  to  hli 
competitor,  will  be  obliged  to  pay  for  all  film 
which  he  has  contracted  for,  despite  the  fact 
that  he  has  has  no  house  in  which  to  run  It. 
Mr.  Flack  was  op  before  the  Arbitration 
Board  in  this  city  last  .Monday,  and  the  de- 
cision was  to  the  effect  that  so  long  as  he 
had  signed  a  contract  for  the  pictures  he 
would  be  forced  to  aeeept  or  pay  for  the  same. 


Harry  Hellman  of  the  Royal  In  Albany 
feels  a  bit  more  cheerful  these  days  as  his 
son-in-law.  Jack  Little,  a  vaudeville  head- 
liner,  who  has  been  In  one  of  the  Albany 
hospitals,  has  recovered. 


It  looked  almost  like  an  old  home  week  the 
other  day  when  Fred  Elliott,  former  owner 
of  the  Clinton  Square  TTieatre,  but  who  is  no 
longer  in  the  business,  was  seen  talking 
over  old  times  with  "Pop"  Linton  of  Utlca. 


Vic  Warren,  a  well  known  exhibitor  In 
Massena,  is  dabbling  a  bit  in  real  estate  these 
days,  having  Just  bought  a  piece  of  prop- 
erty in  the  northern  town  upon  which  he  will 
erect  a  business  block  in  the  near  future. 


Jake  Golden,  manager  of  the  Griswold  in 
Troy,  got  the  thrill  of  his  life  the  other  day 
when  he  served  as  best  man  at  a  society 
wedding  in  Providence,  R.  I.  In  fact,  it  took 
Mr.  Golden  about  two  days  to  recover. 


Well,  maybe  Charles  Sesonske  of  the  Grand 
in  Johnstown  didn't  have  the  time  of  his  life 
in  Albany  the  other  night  when  he  went  to 
the  circus.  He  took  along  Walter  Suckno 
and  a  number  of  other  friends,  and  Mr.  Se- 
sonske, being  a  friend  of  one  of  the  man- 
agers of  the  big  three-ring  affair,  had  the 
best  the  place  afforded. 


Connecticut 

W.  W.  Walker  and  W.  E.  Walker  have 
sold  the  Majestic  Theatre  building  in  Hart- 
ford to  Fred  J.  Carey  for  $500,000.  TTie  sale 
of  the  Majestic  building  Involves  no  change 
in  the  conduct  of  the  theatre,  which  Is  man- 
aged by  Allan  C.  Morrison. 


A  patron  occupying  a  seat  In  the  balcony 
of  the  Crown  Theatre  in  New  London  was 
injured  when  a  section  of  the  plaster  celling 
fell  upon  him.  The  lights  were  quickly 
turned  on  when  the  cries  of  the  man  were 
heard  and  order  was  restored  before  the  con- 
fusion reached  the  stage  of  a  panic.  A  sec- 
tion of  plaster  about  ten  feet  square  fell. 


Use  of  the  Hyperion  Theatre  In  New 
Haven  for  a  concert  for  disabled  war  vet- 
erans was  donated  by  Mrs.  S.  Z.  Poll,  wife 
of  the  theatrical  magnate. 

l*J>w 


Bigger  and  Better! 


L  CECIL  B.DEMILLE 

~  IN 

to 


Joseph  Schildkraut,  Jetta  Goudal 

Vera  Reynolds.  William  Boyd  and  Julia  Faya 

Jdatted by  Jean'ie  Macpherson  and 

Beulah  Marie  Dix   from  the  stage  play 
by  Beulah  Marie  Dli  and  E.  J.  Sutherland 


personally  directed  by  CECIL  B.DEMlLLE 


maseo  „r  PRODUCERS  DISTKI BUTI NC  CORPORATION 


July  11,  1925 


MOVING   PICTURE  WORLD 


169 


Herbert  Kelly  Pays  $500,000 

for  Victoria,  Rochester,  N,  Y, 


CHARMING  NORMA  SHEARER 
In  a  summer  evening:  cape  of  silver  mesh 
which    she    wears    in    Metro-Goldwyn's  "A 
Star  of  Fashion" 


Massachusetts 

Laurence  (Buddy)  Stuart,  managing  di- 
rector of  the  Fenway  Theatre  in  Boston,  has 
been  appointed  general  manager  of  the  Hub 
motion  picture  managers  in  charge  of  the 
promotion  of  the  Greater  Movie  Season. 


A  theatre  under  construction  in  Arlington 
is  to  be  named  the  Arlington.  It  will  be 
ready  for  opening  in  September. 


Lawrence  De  Cane,  treasurer  of  Waldron's 
Casino  in  Boston,  has  been  appointed  as- 
sistant general  manager  of  Norumbega 
Park,  amusement  resort  near  Boston. 


The  Goldstein  Brothers  have  eliminated 
vaudeville  from  the  programs  at  their  Broad- 
way Theatre  in  Springfield  and  a  double  fea- 
ture film  policy  will  prevail  for  the  sum- 
mer. 


The  Starlight  Promenade  at  Gordon's  Capi- 
tol Theatre  in  Allston  is  an  inducement  for 
movie-goers  to  go  to  the  Capitol  in  the 
summer-time.  At  intermission  periods 
patrons  may  visit  the  promenade  where  re- 
freshments  and   smokes   are  dispensed. 


When  the  Arlington  Theatre  in  Boston  is 
reopened  in  September  it  will  again  be  known 
by  its  former  name,  the  Castle  Square. 


Dan  Finn,  general  manager  of  Gordon's 
Olympia  Theatre  in  Lynn  and  assistant 
vaudeville  booker  for  the  circuit,  is  now  en- 
joying his  vacation.  James  J.  Moore  is  keep- 
ing things  humming  at  the  Olympia. 


Work  soon  will  be  started  on  the  construc- 
tion of  a  modern  theatre,  seating  2,000  in 
Roxbury  to  be  known  as  the  Rivoll.  It  will 
be  operated  by  the  New  England  Operating 
Company,  one  of  the  largest  independent 
theatre  companies  in  New  England,  which 
controls  the  Modern,  Beacon,  Dudley,  Shaw- 
mut,  Jamaica  and  other  theatres  in  Greater 
Boston. 


The  Thompson  Square  Theatre,  Charles- 
town,  Mass.,  has  devised  a  summer  announce- 
ment in  the  form  of  a  card  that  should  In- 
terest all  community  theatre  operators.  It 
reads:  "To  the  mothers  of  Charlestown: 
Vacation  will  soon  be  here  and  knowing  as 
we  do  your  worries  and  cares  about  your 
children,  we  cordially  solicit  their  patronage. 
You  can  send  them  here.  We  will  give  them 
all  the  care  and  attention  that  is  in  our 
power.  The  theatre  is  kept  cool  and  fresh 
by  three  large  fans.  Keep  them  off  the 
streets.    They  are  safe  here." 


The  Victoria  Theatre,  Clinton  avenue 
south,  Rochester,  has  been  sold  by  the  Audi- 
torium Theatre  Company  to  Herbert  C.  Kelly, 
treasurer  of  the  Rochester  Theatre  Com- 
pany, which  has  leased  and  operated  the 
theatre  for  about  thirteen  years.  The  price 
involved  is  reported  to  be  more  than  $500,000. 
The  announcement  of  the  sale  was  made  by 
Frederick  W.  Coit,  attorney,  and  president 
of  the  Auditorium  company,  who  acted  as 
agent  in  the  transaction.  The  other  officers 
of  the  company  are  in  California.  Mr.  Kelly, 
who  was  represented  in  the  deal  by  C.  C. 
Davy,  of  the  East  Side  Savings  Bank,  has 
taken  title  to  the  property  and  will  con- 
tinue to  operate  it.  The  lease/  of  the 
Rochester  Theatre  Company  would  expire 
in  March,  1927,  but  it  will  be  renewed  at 
expiration.  John  J.  Farren,  who  has  man- 
aged the  theatre  for  many  years,  will  con- 
tinue as  manager. 


An  action  for  damages  amounting  to  $200,- 
000  has  been  brought  by  Mrs.  Miranda 
Stevens,  Oakfield,  against  Joseph  and  Mina 
Goldberg,  Herman  Schwartz,  Max  Pollock  and 
Louise  Weidrich,  owners  of  the  Oakfield 
Opera  House,  for  injuries  Mrs.  Stevens  alleges 
she  received  when  she  fell  down  a  flight  of 
stairs  in  the  theatre  on  February  25  last.  A 
similar  suit  for  $5,000  is  being  brought  by 
the  plaintiffs  husband,  Richard  Stevens,  for 
the   loss   of  his   wife's   services.     The  case 


Monte  Blue,  star  in  Warner  Brothers  Pic- 
tures, Inc.,  in  a  scene  in  "Kiss  Me  Again," 
an  Ernst  Lubitsch  production. 


will  be  tried  at  the  November  term  of  Su- 
preme Court. 


Al  Teschemacher,  former  booker  at  the 
Buffalo  Pathe  office  and  now  owner  of  the 
Casino  Theatre,  has  resigned  from  his  posi- 
tion of  keeper  of  the  exchequer  at  Crystal 
Beach  and  is  back  in  Buffalo  again  as  a 
plain  exhibitor.  Al,  however,  expects  to  do  a 
bit  o'  touring  within  the  next  few  weeks. 


Nikitas  Dipson,  president  of  Genesee 
Theatrical  Enterprises,  says  his  company  has 
no  immediate  building  plans  for  the  recently 
acquired  Community  Theatre  site  in  East 
Main  street,  Batavia,  N.  T.  The  report  Is 
that  a  combined  hotel  and  theatre  to  cost 
$350,000  will  be  put  up  there,  construction  to 
start  this  summer. 


Fred  M.  Zimmerman,  president  of  West- 
ern New  York  Theatrical  Enterprises,  Inc., 
announces  that  his  company  has  taken  over 
the  operation  of  the  Scenic  and  Allen  thea- 
tres in  Medina,  N.  Y.  These  two  picture 
houses  have  been  operated  for  a  decade  or 
so  by  Sidney  C.  Allen,  one  of  the  most  widely 
known  exhibitors  in  the  Buffalo  territory. 
The  company  recently  acquired  the  Family 
Theatre  in  LeRoy,  N.  Y.,  and  a  house  in 
Brockport,  and  has  also  leased  the  new  La- 
fayette Theatre,  soon  to  open  in  Batavia. 


At  a  meeting  of  the  members  of  Buffalo 
Zone,  M.  P.  T.  O.  of  N.  Y.  in  the  Hotel  Stat- 
ler,  Friday,  June  26  the  officers  named  at 
the  recent  Syracuse  pow  wow  were  ratified 
and  plans  further  discussed  for  the  Greater 
Movie  Season,  which  was  indorsed  100  per 
cent. 


Johnny  Carr,  manager  of  Shea's  North 
Park  Theatre,  Buffalo,  has  been  ill  and  con- 
fined to  his  home,  following  an  operation 
in  a  local  hospital.  During  his  absence 
George  Mason,  assistant  manager  of  Shea's 
Hippodrome,  has  been  in  charge. 


Vincent  R.  McFaul,  managing  director  of 
Shea's  Hippodrome,  has  a  new  automobile 
and  is  planning  a  dash  to  Alexandria  Bay  soon 
for  a  few  days  vacation.  Mr.  McFaul  also 
plans  spending  the  week  ends  at  his  sum- 
mer home  at  Niagara-on-the-Lake.  M.  Shea, 
president  of  the  Shea  Amusement  Company, 
was  in  town  the  past  week  looking  over 
the  construction  work  at  his  new  Buffalo 
Theatre.  Mr.  Shea  is  spending  the  summer 
at  his  home  at  Manhattan  Beach,  New  York. 


Manager  Ray  S.  Averill  of  the  Olympic, 
Buffalo,  pulled  a  good  exploitation  stunt  this 
week  in  connection  with  "I'll  Show  You  the 
Town."  He  entered  a  beautiful  damsel  in  the 
Evening  Times  bathing  beauty  contest  at 
Crystal  Beach  under  the  name  of  Miss  Olym- 
pic, who  was  also  driven  about  town  sitting 
on  top  of  the  rear  seat  of  a  sporty  car  In 
a  stunning  bathing  suit. 


Your  opportunity! 


CECIL  B.  DeMILLE 


Rod  LaRocqu 


with  Lillian  Rich  and 
Robert  Edeson 
From  the  novel  by 
OCTAVUS  ROY  COHEN 
Adapted  by  E.  Richard 
Sehayer  and  Garrett  Fort 


•IS 


directed  bif 

PAUL  SLOANE 


vie**™ •  »>  PRODUCERS  DISTRIBUTING  CORPORATION 


170 


MOVING   PICTURE  WORLD 


July  11,  1925 


MAKING  PICTURE  THEATRE  HISTORY  IN  LYNN 
Left  to  right:     Allan  B.  Newhall,  Moe  Silver,  Roy  D.  Fra*er  and 


Lynn,  Mass.,  Theatres  Boast 

Four  Romances  of  Industry 


COUNTLESS,  indeed,  are  the  romances 
that  have  been  written  of  those  in  in- 
dustry from  time  immemorial,  and  in 
— the  motion  picture  industry — these  certainly 
are  not  confined  to  the  studios. 
Witness  forthwith. 

The  managing  director  of  three  theatres, 
who  found  his  bearings  in  a  theatre  as  a  sin- 
ger; his  chief  assistant,  who  rose  from  the 
ranks  as  a  cleaner. 

The  scene  is  the  Comique  Theatre  in  Lynn, 
Mass.,  twenty  years  ago,  when  Moe  and  Mit- 
chell Mark  were  the  proprietors  of  this  pio- 
neer New  England  picture  theatre,  with  the 
latter  as  manager.  Songs,  some  illustrated  and 
some  without  the  laugh  or  tear-compelling 
slides,  were  an  added  attraction  to  each  pro- 
gram.   The  singer  was  Allan  B.  Newhall. 

Passing  swiftly  through  the  ten  years,  we 
find  this  self-same  singer  the  managing  director 
of  the  Mark-Strand  Theatre,  Lynn,  which  was 
opened  in  1915. 

Mr.  Newhall's  responsibilities,  however,  do 
not  consist  merely  of  managing  the  Mark- 
Strand.  His  position  as  managing  director 
also  has  placed  him  in  charge  of  the  Mark- 
Comique,  where  he  once  was  the  taker  of  or- 
ders to  do  this  or  that — not  the  "giver"  as  he 
has  been  for  the  past  decade.  Furthermore,  he 
also  is  part  owner  of  the  Waldorf  Theatre. 

All  are  exclusive  picture  houses.    The  Mark- 


Strand's  policy  consists  of  double  feature  pro- 
grams, changed  Sunday  and  Thursday,  with 
occasional  full  week  runs  of  the  super-fea- 
tures. There  is  a  ten-piece  orchestra  and  a 
soloist,  the  latter  being  changed  each  week, 
sometimes  a  vocalist  and  at  other  times  an 
instrumentalist.  The  Comique  is  a  first-run 
house,  presenting  double-feature  programs  for 
the  week  starting  on  Monday.  A  different 
double  bill  is  presented  on  Sundays  only.  The 
Waldorf  has  three  double-feature  changes 
weekly,  with  a  popular  price  of  admission. 
During  the  fall  and  winter  season  vaudeville 
is  an  added  attraction  on  Sundays. 

Becoming  an  employe  at  the  same  time 
these  intrepid  showmen  were  embarking 
upon  their  illustrious  careers  in  the  world, 
of  amusement,  Mr.  Newhall  has  been  on  the 
Mark  payroll  the  longest  of  any  person  now 
employed  in  the  Mark-Strand  theatres.  He 
always  has  been  in  Lynn  and  never  has 
worked  for  any  theatrical  concern  except  the 
Mark-Strand  Theatre  Company. 

And  Mr.  Newhall  found  his  greatest  ro- 
mance while  in  the  theatre  business — his  mar- 
riage. His  wife,  Mrs.  Eva  Newhall,  has  been 
of  great  aid  in  his  success — he  admits  it — and 
she  now  is  the  manager  of  the  Comique  The- 
atre. 

Mr.  Newhall's  right-hand  man  at  the  Mark- 
Strand  is  the  young  man  who  rose  to  his  pres- 


Well  stack  this  program  against  your  play  dates 

CECIL  B.  DeMILLE 

presents 


Rod  La  Rocque 


with  Jetta  Coudal 
Noah  Beery 

Trixie  Friganza 
Directed  by 

PAUL  SLOAN E 


reicased  bv  PRODUCERS  DISTRIBUTING  CORPORATION 


,  MASS. 
Royce  J.  Beckman. 

ent  position  from  that  of  cleaner  of  the  the- 
atre of  which  he  is  now  assistant  to  Managing 
Director  Newhall  in  the  position  of  house 
manager. 

This  young  man  is  Roy  D.  Fraser,  a  native 
of  Halifax,  N.  S.  Mr.  Fraser  became  an  em- 
ploye of  the  Mark-Strand  in  July,  1921,  when 
he  was  hired  as  a  cleaner.  His  evident  pleas- 
ure in  his  work  and  his  close  attention  to  his 
duties  brought  his  promotion  to  the  post  as 
chief  usher,  but  he  still  continued  to  do  the 
cleaning  work  every  morning.  Later  he  was 
made  superintendent  of  the  Mark-Strand  build- 
ing, which  in  addition  to  the  theatre  includes 
several  stores  and  offices. 

Two  years  ago  when  Mr.  Newhall  took 
charge  of  the  Waldorf  Theatre,  Royce  J. 
Beckman,  whom  we  will  tell  you  about  later  in 
this  article,  who  had  been  assistant  to  Mr. 
Newhall,  was  made  manager  of  the  Waldorf 
and  Mr.  Fraser  succeeded  to  the  post  as  house 
manager  of  the  Mark-Strand.  Mr.  Fraser's 
liking  for  the  theatre  began  in  his  native  Hali- 
fax when  he  played  in  minstrel  shows  and 
with  dramatic  companies  for  more  than  four 
years. 

Another  important  factor  in  the  Mark- 
Strand  Theatre  Company  of  Lynn  and,  in 
fact,  in  the  New  England  Mark  theatres,  is 
Moe  Silver,  who  is  general  auditor  of  the 
three  Lynn  houses  and  the  Mark-Strand  in 
Worcester.  Mr.  Silver  has  been  connected 
with  the  Mark  interests  for  ten  or  more 
years.  Two  years  ago  he  formed  a  part- 
nership that  included  Mr.  Newhall  and  they 
took  over  the  old  Lynn  Theatre.  After  re- 
modeling it  considerably  it  was  opened  as 
the  Waldorf.  Mr.  Silver  is  secretary  of  the 
New  England  Theatre  Owners  Chamber  of 
Commerce. 

Royce  J.  Beckman,  now  house  manager  of 
the  Waldorf,  while  employed  at  the  Mark- 
Strand  was  house  manager.  He  was  at  the 
Strand  between  seven  and  eight  years.  He 
recently  took  as  his  bride  the  cashier  at  the 
Strand.  Mrs.  Beckman  also  has  been  a  Strand 
employe  for  more  than  seven  years.  So  here's 
another  romance  that  can  be  chalked  up  to 
the  Mark-Strand. 

The  Lynn  Strand  is  a  2,000-seat  house,  con- 
structed similar  to  the  other  houses  of  the  cir- 
cuit Its  ten-piece  orchestra  is  one  of  the 
best  picture  house  aggregations  in  New  Eng- 
land. Soloists  are  presented  each  week.  In 
fact,  everything  about  this  beautiful  theatre 
follows  the  plan  that  has  made  such  a  success 
of  the  theatrical  endeavors  of  the  Mark  Broth- 
ers. 


July  11,  1925 


MOVING   PICTURE  WORLD 


171 


Lubliner'Trinz  Offer  Reward 

for  Murderers  of  Policeman 


Police  of  the  city  have  been  suprred  on 
by  the  offer  of  $1,000  reward  by  Lubliner 
and  Trinz  for  the  murderers  of  Policeman 
Patrick  McGovern,  who  was  shot  down  in 
cold  blood  by  a  gang  of  bandits  while  guard- 
ing the  week  end  receipts  of  the  Pantheon 
Theatre  that  Treasurer  George  Haney  was 
taking  to  the  bank.  The  bandits  made  a 
haul  of  $5,500.  While  several  men  have  been 
arrested,  no  confession  has  been  obtained. 


Greater  Movie  campaign  season  was  opened 
with  a  bang  here.  The  local  organization 
is  headed  by  Ralph  Kettering  and  D.  R. 
Barger.  The  Chicago  publicity  committee  has 
Lou  Kramer  of  Universal  as  chairman,  Al 
Solber  of  Balaban  and  Katz  Midwest  Circuit, 
Harry  Earl  of  Lubliner  and  Trinz,  Russell 
Moon  of  Paramount,  Dan  Roche  of  Producers 
Distributing,  Charles  Raymond  of  Balaban 
and  Katz  and  Jay  M.  Schreck. 


Chicago  picture  houses,  larnre  nnd  small, 
united  last  week  for  a  Greater  Movie  Sea- 
son publicity  drive  to  begin  August  3  and 
carry  the  smaller  picture  houses  through 
the  slack  month  of  Ausrust.  One  hundred 
exhibitors  met  In  Ridge  hull,  7th  street  and 
Wabash  avenue,  nnd  voted  to  levy  contribu- 
tions upon  themselves  of  10  cents  a  scat 
for  theatres  with  less  than  4(IO  capacity,  and 
ISO  cents  a  seat  for  theatres  of  more  than 
400.  The  exhibitors'  contribution,  It  was 
estimated,  will  make  $33,000  of  the  needed 
fund  of  $. -.o.ooo. 


Gus  Cook  has  resigned  as  manager  of  the 
Crystal  Theatre  at  Dundee,  111.,  and  gone  to 
Indianapolis.  His  wife  will  continue  to  look 
after  the  Crystal. 

Pitzpatrick,  McElroy  Company  is  still  add- 
ing to  their  real  estate  holdings  in  this  city 
and  last  week  closed  negotiations  for  the 
southeast  corner  of  64th  and  Ashland  avenue 
from  Carl  O.  Seberg  for  $600,000  clear.  The 
company  during  this  year  has  taken  title  to 
several  valuable  pieces  of  South  Side  real 
estate,  and  indications  point  to  several  new 
theatres  in  that  part  of  the  city  in  the  near 
future. 


George  Howarth,  owner  of  the  Ideal  Thea- 
tre at  Fremont,  is  remodeling  his  house  and 
will  enlarge  the  seating  capacity.  The  house 
will  reopen  early  in  July. 


The  boys  are  giving  Barney  Balaban  of 
Balaban  &  Knt«  the  glad  hand  these  days 
over  his  escape  from  a  disabled  motor  boat 
ndrift  in  Lake  Michigan  for  several  hours. 
He  had  taken  a  party  of  friends  out  for  a 
trip  when  the  accident  occurred.  The  Evans- 
ton  Coast  Guard  rescued  the  party  from 
their  plight. 

B.  J.  Voight  and  R.  D.  Young  of  St. 
Charles  111.,  have  bought  the  Polo  Theatre 
at  Polo,  111.,  from  M.  Perceny.  Mr.  Young 
will  manage  the  house. 


Another  new  theatre  is  projected  for  Syca- 
more, 111.,  by  local  capital.  The  house  and 
equipment  will  cost  In  excess  of  $100,000  and 
seat  800.  Work  will  commence  this  summer 
and  be  rushed  to  completion. 


Balaban  and  Katz  has  declared  dividends 
in  advance  for  the  next  four  months  on  the 
common  stock  of  the  company  to  stockholders 
of  record  of  July  20,  August  20,  September 
20  and  October  20. 


Lawrence  F.  Stern,  prominent  in  the  man- 
agement of  Balaban  &  Katz,  has  resigned 
as  senior  vice-president  of  8.  W.  Strauss 
and  Co.  and  will  take  a  rest  before  resum- 
ing active  business  connections. 


Walter  Flugel  of  Pekin,  111.,  Is  passing  the 
cigars  around  these  days,  because  a  seven 
pound  boy   has  arrived  at   his  home.  The 


new  exhibitor 
well. 


and   mother  are   both  doing 


The  Strand  at  Monon  has  been  taken  over 
by  Leroy  Christenson,  who  operates  the  Madi- 
son on   West  Madison  street. 


Samuel  Cummins  has  taken  the  LaSalle 
Theatre  on  West  Madison  street  for  an  ex- 
tended showing  of  the  film  "Naked  Truth." 


C(xnud(X\ 

A  brand  new  picture  theatre  was  opened 
in  Hamilton,  Ontario,  on  June  22  when  the 
Main  Theatre,  Main  street  and  Kenilworth 
avenue,  was  thrown  open  to  the  public  with 
eclat,  the  opening  attraction  being  Univer- 
sale "The  Mad  Whirl."  The  proprietor  of 
the  new  house  is  Joseph  Stempski,  a  resi- 
dent of  Hamilton  for  many  years  and  one 
of  the  original  partners  who  erected  the 
ECenilworth  Theatre  in  Hamilton  in  1921. 
The  Main  Theatre?,  which  seats  approxi- 
mately 1,000,  was  erected  by  MacKay 
Brothers,  local  contractors,  in  the  remark- 
ably fast  time  of  sixty-nine  days. 

Mr.  Stempski  has  arranged  a  schedule 
of  three  program  changes  weekly  and  mati- 
nees are  held  regularly  on  Monday,  Wed- 
nesday and  Saturday.  The  admission  scale 
is  11  and  16  cents  for  evening  shows  and  6 
and  11  cents  for  matinees.  Mayor  Jutten 
and  Alderman  Sam  Lawrence  of  Hamilton 
officiated  at  the  formal  opening  of  the  thea- 
tre before  a  great  crowd. 


Leonard  Bishop,  manager  of  the  Regent 
Theatre,  Ottawa,  Ontario,  is  having  a  won- 
derful holiday,  a  feature  of  which  is  a  visit 
to  his  parents  who  reside  in  Los  Angeles,  Cal. 
Mr.  Bishop  visited  several  cities  in  Western 
Canada,  including  Winnipeg,  Manitoba,  and 
Calgary,  Alberta,  where  he  formerly  resided, 
on  his  way  to  the  Pacific  Coast  and  renewed 
many  old  acquaintanceships.  Mr.  Bishop  had 
charge  of  theatres  for  Famous  Players  Can- 
adian Corp.,  in  a  number  of  Western  Can- 
adian cities  before  he  proceeded  to  Ottawa 
to  take  charge  of  the  Regent  there  some 
months  ago. 


Harold  Bishop,  former  treasurer  of  the 
Capitol  Theatre,  Winnipeg,  Manitoba,  has 
been  appointed  manager  of  the  Metropolitan 
Theatre,  Winnipeg,  which  was  built  some 
years  ago  by  Jule  and  J.  J.  Allen  of  Toronto 
but  which  is  now  under  the  control  of  the 
Famous  Players  Canadian  Corp.  Harold 
Bishop  was  formerly  at  the  Capitol  Theatre 
of  Calgary  under  Manager  Ben  Hazza  and  is 
a  brother  of  Leonard  Bishop,  manager  of  the 
Regent  Theatre,  Ottawa. 


Dorothy  Sebastian  in  "Winds  of  Chance," 
First  National  picture. 


St*  Louis 


Out-of-town  exhibitors  seen  along  Pic- 
ture Row  during  the  week  were  W.  W. 
Watts,  Springfield,  111.;  Leo  Bernstein, 
Springfield,  111.;  Bob  Stempfle,  St.  Charles, 
Mo.;  Harry  Miller,  Festus,  Mo.;  Ted  Yeram, 
Duquoin,  111.;  Mr.  and  Mrs.  I.  W.  Rodgers, 
Poplar  Bluff,  Mo.;  Green  Luttrell,  Jackson- 
ville, 111.,  and  Bob  Ciarke,  Effingham,  111. 

R.  D.  Gardner  has  sold  the  Lyric,  Center, 
Mo.,   to  Lt.  Myers. 


Ivan  Phillips  is  operating  houses  in  Cabool, 
Mount  View  and  Winona,  Mo. 


O.  R.  Smith  has  sold  his  house  at  Moscow, 
Mo.,  to  J.  C.  Hutchinson  of  Brevator,  Mo. 


Harry  Muelberger  has  sold  the  Eagle  Thea- 
tre, Edgewood,  111. 


Ewing,  Mo.,  is  to  have  a  new  350-seat  thea- 
tre. The  owners  are  Messrs.  Schneider  and 
McNallie,  prominent  attorneys  of  Ewing. 


Oscar  Hortzman  is  opening  an  airdome  in 
Chaffee,  Mo.  It  will  be  constructed  so  a 
roof  can  be  put  on  for  the  winter. 


Glenn  Martin  is  constructing  a  750-seat 
theatre  in  Chaffee.  He  plans  to  open  in  Sep- 
tember. 


Jim  Drake  is  reported  to  have  closed  a 
lease  on  the  Easton-Taylor  Theatre,  St.  Louis. 
This  house  formerlly  was  operated  by  Mrs. 
William  Young.  Drake  operates  the  Gem 
and  White  Way  theatres  and  the  Arcade 
Airdome. 


YES,  there  is  profit  in  independence! 


ACHRISTIELaL,S'l  Special 

'SEVEN  DAYS 

fromlhepldybyAvei)  Hopwood  &  Mary  Roberts  Rinehart 
0    Scott  Sidney 


UUIAN  lUCH  -  CREIGHTON  HAtE 
LILYAN  TASHMAN -MAOfL  JULIENNE  SCOTT 
HALLAM  COOLEY  -  WILLIAM  AUSTIN 
TOM  WILSON  -ROSA  COM  -  EDOIE  GfllSOON 
CHARLES  CLARY 


klbaseoby  PRODUCERS  DISTRIBUTING  CORPORATION 


172 


MOVING   PICTURE  WORLD 


A  crowd  of  about  200  persons,  consisting 
of  exhibitors,  exchange  officials  and  civic 
leaders,  gathered  at  the  Hotel  Biltmore, 
Kansas  City,  as  a  farewell  tribute  to  Frank 
L.  Newman,  who  left  for  Los  Angeles  this 
week  where  he  will  manage  two  Paramount 
Theatres,  having  disposed  of  his  Newman  and 
Royal  Theatres  in  Kansas  City  to  Paramount. 
Samuel  J.  Whitmore,  chairman  of  the  board 
of  Mid-Continent  Hotels  Corporation,  was 
toastmaster.  The  speakers  were:  the  Rev. 
Burris  A.  Jenkins,  pastor  of  the  Linwood 
Christian  Church;  R  R.  Biechele,  president 
of  the  M.  P.  T.  O.  of  Kansas-Missouri; 
Walter  S.  McLucas,  president  of  the  Com- 
merce Trust  Company,  and  John  D.  Clark, 
central  division  manager  for  Paramount. 


H.  H.  Anderson,  secretary  of  the  Employ- 
ers' Association  of  Kansas  City,  hns  caused 
the  arrest  of  William  McKlnstrey  of  Kansas 
City,  uho  Has  held  In  conjunction  with  the 
bombing  of  the  World-In-Motion  Theatre, 
Kansas  City,  February  ti,  the  theatre  being 
almost  completely  wrecked.  John  McClint- 
ock,  escaped  convict,  also  was  arrested  in 
Pawhuska,  Okla.,  having  admitted  knowledge 
of  the  bombing,  but  later  denying  it,  accord- 
ing to  Mr.  Anderson. 


Raymond  Holmes,  messenger  for  the  Gay- 
©eo  Theatre,  Kansas  City,  was  held  up  on 
June  23  in  the  downtown  district  and  robbed 
of  $500  belonging  to  the  theatre,  he  reported 
to  the  police.  Holmes  said  two  bandits 
forced  him  into  a  motor  car  and,  after  rob- 
bing him,  put  him  out  of  the  car  near 
Independence,  Mo.,  a  suburb  of  Kansas  City. 


The  following  openings  and  changes  of 
management  of  theatres  in  the  Kansas  City 
territory  have  been  announced:  Malnstreet 
Theatre,  Drexel,  Mo.,  purchased  by  P.  W. 
Hawkins;  Vine  Street  Theatre,  Kansas  City, 
reopened  by  Taylor  &  Young;  Morrow 
Theatre,  Independence,  Mo.,  opened  by  S. 
W.  Morrow;  Overland  Park  Airdome,  Over- 
land Park,  Kas.,  opened  by  H.  Weldon;  new 
theatre  to  be  named  the  Buckner  will  be 
constructed  at  Lees  Summit,  Mo.,  by  H. 
Buchanan,  the  capacity  to  be  500;  H.  Brad- 
ley Fish  has  succeeded  William  Reinke  as 
manager  of  the  Orpheum,  Crystal  and  Royal 
Theatres  of  St.  Joseph,  Mo. 


Among  the  out-of-town  exhibitors  In  the 


July  11,  1925 


Kansas  City 

The  architectural  firm  of  Boiler  Brothers, 
Kansas  City,  has  completed  plans  for  the 
new  Warwick  Theatre,  Kansas  City,  to  be 
built  on  the  site  of  the  present  house.  Con- 
struction should  begin  soon,  the  architects 
now  being  ready  to  take  bids.  The  new 
theatre  will  be  an  ultra-modern  structure, 
covering  all  of  the  frontage  and  a  block  deep, 
and  seating  2,200.  Night  and  day  shifts 
probably  will  be  employed  to  minimize  the 
period  over  which  the  house  will  be  dark. 
It  is  estimated  about  five  months  will  be 
required  to  raze  the  present  structure  and 
erect  the  new  one.  E.  W.  Werner,  owner, 
obtained  a  99-year  lease  on  the  site. 


Kentucky 


The  Cherokee  Theatre  Co.,  Inc.,  Louisville, 
capital  $40,000,  has  been  chartered  by  Alfred 
P.  Knopf,  H.  W.  Nadal  and  Ben  O.  Ford.  The 
company  will  operate  the  Cherokee  Theatre, 
which  it  recently  took  over  from  Interests 
which  had  been  operating  it  for  some  years. 


William  Rendon,  manager  of  the  Hippo- 
drome Theatre,  Second  and  Market  streets,  re- 
cently reported  to  the  police  department  that 
thieves  had  invaded  the  place  on  the  night 
of  June  20,  stealing  a  lot  of  equipment. 


The  Kentucky  Court  of  Appeals  on  June 
19,  upheld  the  Jefferson  Circuit  Court,  Louis- 
ville, which  had  previously  given  a  judg- 
ment of  $3,850  as  damages  for  injuries  suf- 
fered by  Helen  J.  Lutz  In  falling  down  the 
marble  steps  leading  to  the  balcony  at  the 
Rialto  Theatre,  she  having  sued  the  theatre 
shortly  after  the  accident  and  alleging  that 
the  marble  was  highly  polished  and  danger- 
ous. 


The  Kentucky  Court  of  Appeals  has  re- 
versed the  Jefferson  Circuit  Court,  Louisville, 
and  granted  a  new  trial  to  J.  J.  Ganney,  who 
has  filed  suit  against  M.  J.  Switow,  of  the 
Switow  Amusement  Co.,  for  recovery  of 
sketches  and  plans  prepared  for  a  theatre 
proposed  by  Switow  for  Fourth  avenue,  and 
damages  accrued. 

Kansas  City  market  last  week  were:  Edward 
Frazier,  Grand  Theatre,  Pittsburg,  Kas.;  L 
B.  Brenninger,  Cozy,  Topeka,  Kas.;  Charles 
Sears,  Sears  Circuit,  Nevada,  Mo.;  Stanley 
Chambers,  Miller  Theatre,  Wichita,  Kas.; 
Fees  Brothers,  Parsons,  Kansas;  O.  K. 
Mason,  Newton,  Kansas;  J.  R.  Burford, 
New  Burford  Theatre,  Arkansas  City,  Kas.; 
M.  T.  Wilson,  Chanute,  Kas.;  H.  Ford  and  E. 
Holiday,  Carthage,  Mo.;  C.  E.  Sutton, 
Wichita,  Kas.;  C.  M.  Pattee  Theatre,  Law- 
rence, Kas. 


The  pride  of  a  lietime  was  bestowed  upon 
C.  E.  ("Doc")  Cook,  business  manager  of  the 
M.  P.  T.  O.  Kansas-Missouri,  on  June  26  In 
the  form  of  a  "bouncing  baby  boy."  And  did 
"Doc"  celebrate?    He  should  be  asked. 


H.  V\  .  Ferguson,  general  manager  of  the 
M.  p.  T.  O.  Oklahoma,  hns  notified  the  office 
of  the  M.  p.  T.  O.  Kansas-Missouri  that  a 
man  by  the  name  of  "Billy"  Fox  Is  wanted 
in  Oklahoma  and  Texas  on  account  of  un- 
filled contracts  and  dishonest  dealings  with 
exhibitors.  Fox  is  traveling  through  the 
southern  states  in  a  motor  car  and  represents 
himself  as  being  a  film  salesman,  It  Is  said. 


C.  M.  Pattee,  owner  of  the  Pattee  Theatre, 
Lawrence,  Kas.,  for  many  weeks  has  been 
absent  from  movie  row,  but  this  week  he  put 
In  his  appearance,  having  as  an  excuse  to 
offer  that  he  had  been  suffering  from  blood 
poisoning  in  his  left  leg. 


Two  new  Motiograph  De  Luxe  projectors, 
equipped  with  the  new  Motiograph  Mazdas, 
have  been  purchased  by  D.  Fillzola,  manager 
of  the  Empress  Theatre,  Fort  Scott,  Kas. 


Don't  Guess! 


Cecil  BDe  Mule      „  fov 

tl*Ce  J  7 


presents 


edmund  bijrni 
julia  faye 
robert  edeson 

h 

IRNEST  PASCAL 


RUPERT 
JULIAN 


L  "HELLS 
HIGHROAD 


Pittsburgh 


The  new  Temple  Theatre  at  Kane,  Pa., 
has  been  auspiciously  opened.  An  address 
was  made  by  Burgess  E.  H.  Watkins,  in 
which  he  congratulated  the  people  of  Kane 
in  having  such  enterprising  citizens  as  H. 
E.  Brown  and  A.  R.  Nelson,  owners  of  the 
theatre.  The  Temple  has  a  capacity  of 
1,200.  The  crowds  were  amazed  at  the  mag- 
nitude of  the  enterprize  and  the  elegance  of 
the  appointments.  Every  convenience  for 
the  pleasure  and  comfort  of  patrons  has 
been  installed 


L  Cupiraggi  of  Scottdale  will  open  the 
old  Family  Theatre  at  Export  on  July  4.  The 
name  of  the  house  will  probably  be  changed. 

A.  A.  Weiland  of  the  Weiland  Theatres, 
Mount  Oliver,  Pittsburgh,  announces  the  ar- 
rival of  another  member  of  the  family,  a  girl. 
This  is  the  seventh  child  and  "Al"  calls  it  the 
lucky  seventh,  especially  as  he  is  also  the 
seventh  child  in  his  father's  household.  Both 
mother  and  daughter  are  doing  finely. 


J.  George  Schweitzer,  well-known  exhibitor 
of  Titusville,  also  is  a  proud  new  daddy. 

L  M.  Conrad  of  Johnstown,  James  Velas 
of  Wheeling  and  C.  E.  Gable  of  Sharon  were 
recent  exhibitor  visitors  to  Pittsburgh. 


Things  must  be  pretty  bright  in  Home- 
stead. John  Stahl  is  wenring  a  big  smile 
every  time  one  meets  him,  and  his  four  thea- 
tres are  open  every  day.  Also  he  Is  build- 
ing a  beautiful  new  house.  John  owns  all 
of  the  theatres  in  the  town.  More  signs  of 
prosperity  are  the  automobiles  which  his  pro- 
jectionists drive.  Each  one  of  the  boys  has 
a  machine  of  his  own. 


Sam  Gould  and  Leonard  Goldstein,  North 
Side  exhibitors,  are  vacationing  in  Atlantic 
City. 


Con  Brown  of  the  Alhambra,  Ebensburg, 
has  developed  into  quite  a  golf  enthusiast. 
Con  has  an  eighteen-hole  course  all  of  his 
own,  and  his  average  score  these  days  Is  In 

the  vicinity  of  75. 


Tom  Schrader,  manager  of  the  Olympic 
Theatre,  downtown  Pittsburgh,  has  been  bit- 
ten by  the  aeroplane  bug.  Most  any  Sun- 
day he  can  be  seen  In  the  air  in  the  vicinity 
of  Mayer's  Aviation  Field  at  Bridgevllle. 


Iowa 


The  Burg  Theatre  at  Fredericksburg,  la., 
the  Princess  at  Hopkington,  la.,  the  Opera 
House  at  Lime  Springs,  la.,  and  the  Opera 
House  at  Batavia,  la.,  are  among  the  Iowa 
houses  which  will  be  closed  during  this  sum- 
ner  either  for  repairs,  redecoration,  or  other 
causes. 


Dwight  Baker  of  the  Princess  at  Ottumwa, 
la.,  is  remodeling  and  redecorating  the  thea- 
tre and  will  reopen  It  In  August.  He  will 
spend  about  $40,000. 


Tom  Crawford  has  sold  the  Strand  at  Grls- 
wold,  la.,  to  Mr.  Ireland. 


H.  M.  McGaffin  has  bought  the  Viking 
at  Polk,  Neb.,  from  M.  Thompson. 


"Skinny"  |E,bersole,  of  the  Majestic  at 
Avoca,  la.,  has  recently  been  on  a  fishing 
trip  in  Minnesota. 


Hal  Kelly  is  closing  his  theatre  at  Com- 
ing, la.,  on  account  of  his  health.  He  Is 
manager  of   the   Corning  Opera  House. 


The  Rialto  at  Sioux  City,  la.,  recently  ac- 
quired by  A.  H.  Blank  of  Des  Moines  and 
Omaha,  has  been  undergoing  some  remodel- 
ing and  redecorating  and  will  open  again  In 
August. 


RELEASED  BY 


PRODUCERS  DISTRIBUTING  CORPORATION- 


The  Strand  of  Keosoqua,  la.,  was  seriously 
damaged    by    fire   recently   and   had    to  be 
closed    for   some    time   for   repairs.  Otto 
White  is  the  owner. 


July  11,  1925  MOVING   PICTURE    WORLD  173 

San  Francisco  Seattle  Denver 


The  presence  of  mind  of  William  Fink, 
manager  of  the  Strand  Theatre,  San  Fran- 
cisco, probably  averted  a  panic  recently  when 
a  fire  broke  out  in  the  janitor's  room. 
When  smoke  began  to  pour  into  the  theatre, 
patrons  began  to  hurry  out  and  Fink  stepped 
to  the  stage  and  advised  the  audience  not 
to  be  alarmed,  that  the  fire  was  a  smalll  one 
and  that  there  was  no  danger.  The  house 
was  emptied  without  confusion. 


A  child  was  Injured  and  several  women 
fainted  ns  the  result  of  a  blaze  in  the  pro- 
jection room  of  the  California  Theatre,  San 
Jose,  <  HI..  June  20.  A  serious  panic  was 
averted  throug'h  the  presence  of  mind  of 
Arthur  Barrett,  a  vaudeville  actor,  who  hap- 
pened to  he  In  the  audience  and  who  mounted 
the  stage,  lending-  in  the  singing  of  the  "Star 
Spangled  Ilanncr."  There  were  about  2,000 
orphan  children  in  the  theatre  when  the  Are 
broke  out,  the  children  being  guests  at  a 
benefit  performance,  and  when  the  flame  en- 
veloped the  film  there  was  a  mad  rush  for 
the  exits.    The  fire  did   little  damage. 


The  Transbay  Theatres,  Inc.,  San  Francisco, 
has  been  incorporated  with  a  capital  stock 
of  $1,000,000  to  conduct  theatres  in  the  east- 
bay  suburbs  of  the  California  metropolis.  The 
directors  are  Maurice  Rosendorn,  M.  E. 
Parker,  J.  Samuels,  Oscar  Samuels  and  A.  D. 
Thompson. 


The  Union  Square  Theatre,  San  Francisco, 
Cecil  A.  Grissell,  general  manager,  has  added 
musical  comedy  for  the  summer  but  is  not 
neglecting  the  presentation  of  feature  pic- 
tures. 


James  Lima,  well  known  exhibitor  of  San 
Francisco,  has  purchased  the  Crystal  Theatre 
at  Salinas. 


Abe  Kahn,  formerly  with  Aaron  Goldberg, 
San  Francisco,  is  now  associated  with  Max 
Weiss,  who  conducts  the  Silver  Palace  and 
Lyrio  theatres  at  Sacramento,  California. 


The  Golden  State  Theatre  and  Realty  Corp. 
with  which  are  associated  Jack  Horowitz 
and  the  East  Bay  Theatres,  Inc.,  has  pur- 
chased from  Ackerman  &  Harris,  acting  for 
the  Pacific  States  Theatres  Corp.,  the  Palace 
Theatre,  recently  opened  at  San  Leandro,  Cal., 
and  the  large  house  under  construction  at 
Hay  ward.  .The  deal  was  negotiated  by  J.  R. 
Saul,  San  Francisco,  and  represents  a  trans- 
action of  about  9850,000. 


The  Pajaro  Theatre  is  nearing  completion 
at  Watsonville,  Cal.,  and  will  shortly  be 
opened  under  the  direction  of  J.  A.  Harvey. 
It  will  seat  about  350. 


W.  D.  Walker  has  purchased  the  State 
Theatre  building  at  Sacramento,  Cal.  This 
house  was  formerly  owned  by  Ackerman  & 
Harris  and  was  leased  to  the  Orpheum  and 
the  T.  &  D.  interests. 


The  Crown  Theatre,  a  pioneer  house  of 
Oakland,  Cal.,  has  been  closed  and  the  equip- 
ment purchased  by  Walter  A.  Preddey,  of 
San  Francisco.  The  Gem  THeatre,  a  companion 
house  to  the  Crown,  has  been  rebuilt  by  its 
owner,  A.  E.  King. 


J.  J.  Wood,  of  the  New  Redding  Theatre, 
Redding,  Cal.,  has  arranged  to  erect  a  second 
house  in  that  city  and  will  open  this  about 
September  1. 

D.  D.  Simms  of  Fowler,  Cal.,  has  erected  a 
theatre  in  the  nearby  town  of  Del  Rey. 


Oklahoma 

A  new  $40,000  theatre  building,  strictly 
modern,  will  be  constructed  at  Altus,  Okla., 
to  be  opened  about  September  1. 


Mr.  Abbott  is  enlarging  and  remodeling 
his  theatre  at  Stillwater,  Okla.,  and  also 
»dding  a  new   Blizzard   cooling  system. 


Local  exhibitors  from  downtown  and 
suburban  Seattle  and  local  exchangemen  held 
a  big  meeting  at  the  Liberty  Theatre  last 
week  to  organize  a  campaign  to  put  Greater 
Movie  Season  over  in  a  big  way.  Over  forty 
were  present.  J.  G.  Von  Herberg  was  elected 
general  manager  of  the  campaign,  with  Rob- 
ert Bender,  manager  of  the  Columbia,  as  his 
assistant.  Committees  were  named  and  a 
second  meeting  will  be  held  at  the  Olympia 
to  discuss  financing  'the  campaign.  Com- 
mittee chairmen  are  as  follows :  Frank 
Edwards,  Winter  Garden  Theatre,  finance ; 
A.  C.  Raleigh,  First  National,  publicity;  E. 
C.  Bostick,  Pantages,  outdoor  publicity; 
Charles  McKee,  Heilig,  decorations;  John 
Hamrick,  Blue  Mouse,  general.  The  pub- 
licity committee  will  have  at  its  command 
the  services  of  every  publicity  manager  in 
downtown  Seattle  Theatres.  The  publicity  is 
planned  to  break  about  July  12.  The  "Sea- 
son" will  open  on  August  1,  which  falls  on  a 
Saturday,  as  Seattle  houses  open  their  new 
week  on  this  day. 


J.  M.  Hone,  secretary-treasurer  of  the 
Motion  Picture  Theatre  Owners  of  Washing- 
ton, has  been  notified  of  his  appointment  as 
a  member  of  the  national  executive  commit- 
tee. Mr.  Hone  was  the  only  representative 
from  the  state  at  the  Milwaukee  convention. 


A  rumor  states  that  C.  S.  Jensen  of  the 
Jensen-Von  Herberg  organization  in  Port- 
land has  taken  over  the  Multnomah  Thea- 
tres Corp.,  an  organization  comprising  a 
number  of  splendid  suburban  houses.  The 
rumor  has   not  yet  been  confirmed. 


J.  W.  Allender  of  Spokane  will  continue 
to  operate  his  Ritz  Theatre.  The  Lyric  and 
Majestic  are  being  operated  by  Milton  Nus- 
baum. 


C.  W.  McKee,  general  manager  of  Pantages 
houses  in  the  Northwest,  has  installed  eight 
Peerless  Reflector  Lamps,  two  each  In  Pant- 
ages theatres  in  Seattle,  Tacoma,  Spokane 
and  Vancouver,  B.  C.  Installation  was  made 
by  B.  F.  Shearer,  Inc.,  of  Seattle. 


The  Broadway  has  been  announced  as  the 
name  of  the  new  Jensen  &  Von  Herberg 
theatre  in  the  North  Broadway  district  of 
Seattle.  Construction  is  to  begin  immediately. 


The  Vogue  Theatre,  Kelso.,  Wash.,  which 
was  partially  destroyed  by  fire  some  months 
ago,  has  been  rebuilt  and  is  about  ready  for 
its  formal  opening.  B.  F.  Shearer,  Inc.,  has 
completed  installation  of  orange  and  black 
silk  plush  drapes  which  give  a  warm  note 
of  color  to  the  house.  A  Raven  Haftone 
screen  was  also  placed  by  this  firm. 


R.  L  Ruggles,  former  exhibitor  of  Chehalis 
and  Kelso,  has  decided  to  try  his  hand  at 
selling.  He  has  joined  Greater  Features, 
Inc.,  working  out  of  Seattle. 


Grant  L.  Beach  of  Akron,  Col.,  is  in  the 
city  with  the  announcement  that  he  is 
building  a  new  theatre  in  Akron  which  will 
be  named  the  Variety.  It  will  be  opened 
early  in  September  and  will  contain  approxi- 
mately 300  seats.  This  will  furnish  opposi- 
tion in  the  town  of  Akron,  the  other  theatre 
being  owned  and  operated  by  Ray  Palmer. 


Fred  Brown  and  John  Micheletti  opened 
their  new  theatre,  the  Mission,  last  Satur- 
day night.  They  have  enjoyed  a  whirlwind 
business  ever  since  the  opening.  The  new 
Mission  Theatre  is  one  of  the  finest  suburban 
houses  in  Denver. 


J.  B.  Melton,  manager  of  the  Strand  and 
Colonial  Theatres,  Curtis  street  houses  in 
Denver,  is  in  Los  Angeles  on  a  short  business 
trip.  Mr.  Melton  stopped  in  Albuquerque 
for  a  two  days'  stay  en  route  to  Los  Angeles. 
He  will  return  to  Denver  early  in  July. 


Joe  Goodstein,  one  of  the  pioneer  exhi- 
bitors in  Denver  and  Pueblo,  arrived  this 
week  by  motor  from  Los  Angeles.  He  ex- 
pects to  leave  for  Philadelphia  after  spend- 
ing a  few  days  looking  after  his  business 
interests  in  Denver  and  Pueblo.  Mr.  Good- 
stein is  the  president  of  the  Colorado  Realty 
Company,  which  owns  and  operates  the  Palm 
Theatre,  Pueblo,  and  whJch  is  preparing 
plans  for  a  new  $300,000  amusement  house 
in  the  business  district  of  Pueblo. 


Greater  Movie  Season  headquarters  in 
Denver  have  been  established  in  the  offices 
of  the  Isis  Theatre.  The  campaign  is  well 
under  way  and  in  another  ten  days  will  be 
ready  to  start  with  full  force.  The  support 
of  all  the  leading  newspapers  has  been 
secured,  which  insures  an  enormous  amount 
of  publicity  in  this  respect. 


Detroit 

Quick  work  on  the  part  of  the  fire  depart- 
ment saved  the  Hancock  Theatre,  Detroit, 
from  being  a  total  loss  last  week.  As  it 
was,  fire  did  damage  estimated  at  $4,000,  none 
of  which  was  covered  by  insurance.  Defec- 
tive wiring  was  the  cause. 


George  Sampson,  general  manager  of  the 
Robertson  Theatrical  Enterprises,  has  re- 
turned from  a  three  week's  vacation  in  Cali- 
fornia. He  is  now  preparing  to  open  the 
new  Roosevelt  Theatre. 


Oscar  W.  Hanson  was  named  president  of 
the  Detroit  Film  Board  of  Trade  at  the  an- 
nual meeting  last  week.  John  Saxe  was 
elected  secretary,  Arthur  Elliott  treasurer 
and  David  Palfreyman  manager.  Frank 
Drew  and  Otto  Bolle  will,  with  these  officers, 
serve  on  the  board  of  directors. 


The  Gratiot,  Hancock,  Mack,  Canic,  Mont- 
clair  and  Fairmount  theatres  have  closed  for 
the  summer,  remaining  open  for  Saturday  and 
Sunday  shows. 


Now  is  the  time 


Cecil  B.DeMi 


PRESENTS 


STRAIGHTf rom  ilieSHOULDER  REPQRlS 

ADEPAFaMENT  FOR,  THE  INFORMATION  OF  EXHIBlTOiU 

EDITED  BY  A.  VAN  BUREN  POWELL 


Associated  Exhibitors 

NEVER  SAY  DIE.  (6  reels).  Star,  Doug- 
las McLean.  The  worst  picture  I  have  used 
for  some  time.  No  plot  to  story  at  all  and  is 
too  silly  for  any  intelligent  audience  to  sit 
and  look  at.  Stay  off.  Tone,  poor.  Sun- 
day, yes.  Special,  no.  No  appeal.  Rural 
class  town  of  1,500.  Admission,  10-30.  D.  C. 
Kennedy,  Electric  Theatre  (400  seats),  Glas- 
gow, Missouri. 

RACING  LUCK..  (5  reels).  Star,  Monte 
Banks.  The  best  action  picture  he  has  ever 
made.  Went  over  good  with  me  here.  Auto- 
mobile race  was  a  scream.  Pictures  of  this 
kind  are  what  exhibitors  want.  Tone,  good. 
Sunday,  yes.  Special,  no.  Good  appeal. 
Rural  class  town  of  1,500.  Admission,  10- 
30.  D.  C.  Kennedy,  Electric  Theatre  (400 
seats),  Glasgow,  Missouri. 

F.  B.  O. 

AMERICAN  MANNERS.  (5,200  ft.).  Star, 
Richard  Talmadge.  If  the  crowd  likes  a  fast 
action  picture  give  them  this  one.  The  story 
is  impossible  and  the  hero  does  some  im- 
possible things,  but  everyone  seemed  to  like 
it.  Tone,  good.  Sunday,  yes.  Special,  no. 
Miners  and  railroad  class  town  of  3,500. 
Admission  10-35.  Giles  Master,  Strand  Thea- 
tre, Gallup,  New  Mexico. 

BREED  OF  THE  BORDER.  (4,920  feet). 
Star,  Lefty  Flynn.  Pretty  good  western  pro- 
gram picture.  Not  a  special,  but  one  that 
gets  over  with  the  regulars.  Draw  from  city 
15,000.  Admission  20-40.  Ben  L.  Morris, 
Temple  and  Olympic  Theatre,  Bellaire,  Ohio. 

CHEAP  KISSES.  (6,583  feet).  Star,  Lil- 
lian Rich.  An  A-l  picture.  Fine  comedy, 
fast  action  which  people  like.  Can't  go 
wrong  on  this  picture.  Too  much  rain,  bad 
road,  couldn't  get  a  crowd.  Tone,  good. 
Sunday  yes.  Special,  no.  Appeal,  ninety- 
five  percent.  Farm  class  town  of  215.  Ad- 
mission 15-30.  Robert  W.  Hines,  Hines  The- 
atre (150  seats),  Loyalton,  South  Dakota. 

CLOUD  RIDER.  Star,  Al  Wilson.  A  stunt 
picture  and  that  is  about  all.  Hero  is  too 
small  to  go  over  which  spoils  the  picture. 
Tone,  good.  Sunday,  yes.  Special,  yes.  Min- 
ers and  railroad  class  town  of  3,500.  Ad- 
mission 10-35.  Giles  Master,  Strand  Theatre, 
Gallup,  New  Mexico. 

FIGHTING  SAP.  (5,138  feet).  Star,  Fred 
Thomson.    Just  a  little  different  from  most 


These  dependable  tips  come  from  ex- 
hibitors who  tell  the  truth  about  pic- 
tures to  help  you  book  your  program 
intelligently.  "It  is  my  utmost  desire  to 
serve  my  fellow  man,"  is  their  motto. 

Use  the  tips;  follow  the  advice  of  ex- 
hibitors who  agree  with  your  experi- 
ence on  pictures  you  both  have  run. 

Send  tips  to  help  others.  This  is 
your  department,  run  for  you  and 
maintained  by  your  good-will. 


westerns,  but  a  good  one.  Kept  them  cheer- 
ing from  start  to  finish.  Thomson  and  Silver 
King  pleases  them  all.  Better  than  Mix. 
Appeal,  one  hundred  per  cent.  Not  suitable 
for  Sunday.  Not  a  special.  Ed.  F.  Cox, 
Princess  Theatre,  Bristol,  Colorado. 

MASK  OF  LOPEZ.  (4,900  feet).  Star, 
Fred  Thomson.  Very  good  western.  The 
horse  is  very  good.  I  would  say  book  It  If 
your  folks  like  westerns.  Tone,  good.  Sun- 
day, yes.  Special,  no.  Good  appeal.  Small 
town  class  and  farmers  town  of  600.  Ad- 
mission 10-20,  10-30.  H.  W.  Batchelder,  Gait 
Theatre  (175  seats),  Gait,  California. 

MASK  OF  LOPEZ.  (4,900  feet).  Star, 
Fred  Thomson.  A  good  western  that  will 
please,  as  there  is  plenty  of  action;  in  fact, 
all  Thomson's  are  good.  Tone,  fair.  Sun- 
day, no.  Special,  no.  Town  and  country 
class  town  of  700.  Admission  10-20.  W.  F. 
Denney,  Electric  Theatre  (250  seats),  Lowry 
City,  Missouri. 

MESSALINA.  (8.475  feet).  Star  cast. 
Played  two  days  to  fair  business.  We  had 
the  High  School  back  of  it  and  that  helped. 
The  picture  is  not  very  strong  morally. 
Watch  out.  Tone,  not  so  good.  Sunday,  no. 
Special,  no.  Fair  appeal.  Better  class  town 
of  4,500.  Admission  10-15.  C.  A.  Anglemire, 
"Y"  Theatre   (404  seats),  Nazareth,  Pa. 

MIDNIGHT  MOLLY.  (6,000  ft.).  Star, 
Evelyn  Brent.  An  excellent  program  picture 
which  comes  very  near  being  a  special.  A 
very  clever  mystery  story,  with  comedy  dash- 
es mixed  in  and  Evelyn  keeps  one  guessing 
as  to  which  girl  is  Molly.  Tone,  all  right. 
Sunday,  yes.    Special,  I  think  so.  Excellent 


audience  appeal.  Mixed  class  town  of  1,500. 
Admission  10-25.  John  McGill,  Community 
Theatre  (500  seats),  Port  Orchard,  Washing- 
ton. 

NO-GUN  MAN.  (4,522  feet).  Star,  Lefty 
Flynn.  Just  a  fair  western.  Don't  say  much 
in  advance  of  this  picture,  Just  play  It  and 
keep  still  and  your  audience  will  be  pleased 
fairly.  Tone,  Okay.  No  for  Sunday  or  spe- 
cial. Appeal,  sixty  percent.  Draw  farm  and 
town  class,  town  of  400.  Admission  10-26, 
15-35.  A.  H.  Hlgley,  RusTimore  Theatre  (260 
seats),  Rushmore,  Minnesota. 

NO-GIN  MAN.  (4,522  feet).  Star,  Lefty 
Flynn.  Although  a  western  melodrama  it 
isn't  the  wildest  of  the  wild  and  wooly  kind 
but  has  a  good  plot,  plenty  of  realistic  ac- 
tion and  thrills  and  suspense.  It  is  much  bet- 
ter than  "The  Millionaire  Cowboy"  and  Lefty 
Flynn,  good,  wherever  you  put  him.  He 
is  a  first  rate  western  stunt  star  and  a  fight- 
ing hero  who  wins  the  girl  and  puts  all  the 
villains  hors  de  combat.  Bound  to  please 
everybody.  Get  the  money  boys.  City  and 
country  class  town  of  3.000.  Admission  10- 
30.  George  W.  Walther,  Dixie  Theatre,  Kerr- 
ville,  Texas. 

SILENT  STRANGER.  (5  reels).  Star,  Fred 
Thomson.  Good  action  picture  that  should 
go  in  every  small  town,  big  ones  too.  This 
is  our  4th  Thomson,  and  his  friends  are  in- 
creasing, not  as  good  as  our  old  friend  Tom 
Mix,  but  mighty  close.  Sliver  King  okay. 
Appeal,  ninety-nine  percent.  Special,  n.ov 
John  Cleva,  Jr.,  Enterprise  Theatre  (150 
seats),  Glenalum,  West  Virginia. 

SPEED  WILD.  (4,700  ft.).  Star,  Lefty 
Flynn.  One  of  the  best  pictures,  from  an 
entertaining  standpoint,  I  have  ever  run. 
Tone,  good.  Sunday,  yes.  Special,  yes.  Ap- 
peal, one  hundred  percent.  Mixed  class  town 
of  1,200.  Admission  10-25.  John  McGill, 
Community  Theatre  (500  seats),  Port  Orchard, 
Washington. 

THAT  DEVIL  QUEMADO.  (4,720  ft.).  Star, 
Fred  Thomson.  As  good  an  action  picture 
as  money  can  buy.  Fred  Thomson  Is  now  an 
established  box  office  attraction  for  the  folks 
who  like  this  kind  of  a  picture.  It  goes  over 
better  than  some  of  the  so-called  special. 
Tone,  good.  Sunday,  no.  Special,  no.  Ap- 
peal, ninety  percent.  Frank  H.  Wotton, 
Park   Theatre,   Lebanon,   New  Hampshire. 

THUNDERING  HOOFS.  (6,915  ft.).  Star, 
Fred  Thomson.  Another  good  one  from 
Thomson.  Action  is  great  and  stunts  mar- 
velous. "Silver  King"  improves  all  the  time. 
A  whirlwind  finish  to  this  picture.  Tone, 
good.  Special,  no.  Strong  audience  appeal. 
Working  class  city  of  100,000.  Admission 
10-15-20.  W.  C.  Budge,  Comedy  Theatre 
(275  seats),  Jamaica,  New  York. 

UNTAMED  YOUTH.  (5  reels).  Star  cast. 
Very  weak.  Not  In  accordance  with  the 
press  sheet.  No  tone.  Sunday,  no,  spe- 
cial, no.  Appeal,  thirty  percent.  Small  town 
class  town  of  450.  Admission  10-30-35.  A. 
F.  Thomas,  Pastime  Theatre,  Almyra,  Arkan- 
sas. 

WHITE  FANG.  (5,800  ft.).  Star,  Strong- 
heart  (dog).  Just  an  ordinary  picture  that 
should  sell  at  prices  of  ordinary  westerns. 
I  played  this  Memorial  Day  night  and  lost 
money.  Appeal,  sixty  percent.  Sunday,  no. 
Special,  no.  A.  H.  Hlgley,  Rushmore  Theatre, 
Rushmore,  Minnesota. 


First  National 

DECLASSE.  (7,889  ft.).  Star,  Corlnne 
Griffith.  Another  good  one.  Star  is  very 
good,  also  print.  Tone,  good.  Sunday,  yea. 
Hardly  suitable  for  special.    Appeal,  eighty 


Something  to  write  home  about! 


KLctseo  ^PRODUCERS  DISTRIBUTING  CORPORATION 


July  11,  1925 


MOVING    PICTURE  WOKLD 


175 


percent.  All  classes  cown  of  6,000.  Admis- 
sion 10-25.  J.  B.  Draginis,  Strand  Theatre 
(450  seats),  Yoakum,  Texas. 

FOOLS  FIRST.  (5,773  fet.)  Star,  Richard 
Dix.  A  First  National  picture,  Marshall  Neil- 
an's  fine  direction,  Marian  Fairfax  responsi- 
ble for  the  scenario  and  an  all  star  cast, 
say  boys,  don't  you  know  it  must  be  a  mas- 
terplay.  A  crook  story,  but  the  gang  isn't 
the  whole  thing  for  there's  Richard  Dix 
and  Claire  Windsor  staging  a  splendid  senti- 
mental story,  Claude  Gillingwater  and  Robert 
Brower  in  rich  old  gentlemen's  comedy,  Ray- 
mond Griffith  as  the  Wop,  leader  of  the 
gang,  exquisite  photography  and  wonderful 
out  door  natural  settings  gives  you  a  pro- 
duction one  hundred  percent  entertainment 
and  money  in  your  till.  City  and  country 
class  town  of  3,000.  Admission  10-30.  George 
W.  Walther,  Dixie  Theatre  (500  seats),  Kerr- 
ville,  Texas. 

FOR  SALE.  (7,840  ft.).  Star.  Claire  Win- 
sor.  Just  an  ordinary  program  picture  that 
will  get  by  if  used  as  such  and  not  heavy 
exploited.  Tone,  fair.  Special,  no.  Appeal, 
sixty-five  percent.  Industrial  class  town  of 
7,000.  Admission  10-30.  L.  O.  Davis,  Virginia 
Theatre   (750  seats).  Hazard,  Kentucky. 

HER  REPUTATION.  (7  reels).  Star,  May 
McAvoy.  A  very  pleasing  subject.  Lloyd 
Hughes  Is  prominent  in  cast.  Good  out- 
door picture.  Mississippi  flood  scenes  good. 
Tone,  good.  Sunday,  yes.  Special,  no.  Ap- 
peal ninety  percent.  Good  class  town  of 
800.  Admission  20-30.  C.  S.  Chapman,  Bel- 
videre  Theatre  (300  seats).  Grove  Hill,  Ala- 
bama. 

HUNTRESS.  (6,236  ft.).  Star,  Colleen  Moore. 
A  Hulbert  Footner  story  that  is  some  com- 
edy and  some  rough  stuff.  Went  over  big 
with  some  and  isn't  a  bad  show  at  all  for 
small  town  If  you  plug  it  right  and  ex- 
plain what  it  is  all  about.  Good  tone.  Sun- 
day, no.  Special,  no.  Appeal,  ninety  percent. 
Working  class  town  of  3,500.  Admission  16- 
30,  20-40.  Henry  W.  Nauman,  Moose  Theatre 
(700   seats),   Elizabethtown,  Pennsylvania. 

IN  HOLLYWOOD  WITH  POTASH  AND 
PERLM  UTTER.  (6,750  ft.).  Star  cast.  Not 
a  small  town  picture.  May  go  over  big  in 
the  large  centers  but  a  village  show  should 
lay  off  this  kind.  Some  walked  out  on  this 
one,  although  the  acting  was  flawless.  The 
better  class  enjoyed  this  fairly  well  and  the 
same  play  on  the  stage  should  be  a  scream 
but  Jew  comedy  on  the  screen  doesn't  al- 
ways hit  the  spot.  Tone,  fair.  Sunday,  yes. 
Not  a  special.  Poor  audience  appeal.  Gen- 
eral class  town  of  1,000.  Admission  10-25, 
15-35.  H.  H.  Hedberg,  Amuse-U  Theatre, 
Melville,  Louisiana. 

IN  HOLLYWOOD  WITH  POTASH  AND 
PERLM UTTER.  (6,750  ft.).  Star  cast.  A 
good  comedy  drama  that  will  please  but 
for  some  reason  failed  to  draw  for  me. 
These  high  class  comedy  dramas  are  not 
made  for  srruall  town  patronage^  So  go 
slow  in  the  small  towns  on  these.  Tone, 
good.  Sunday,  yes.  Special,  yes.  Appeal, 
eighty.five  percent.  Industrial  class  town 
of  7,000.  Admission  10-30.  L  O.  Davis,  Vir- 
ginia Theatre  (750  seats),  Hazard,  Kentucky. 

NEW  TOYS.  (7,811  ft.).  Star,  Richard 
Barthelmess.  They  certainly  had  it  in  for 
Dick  when  they  put  him  in  this  picture. 
Why  not  shoot  him  and  be  done  with  it? 
Story  silly,  and  comment  very  unfavorable. 
This  boy  is  generally  good.  Tone,  good. 
Sunday,  no.  Special,  no.  Appeal,  forty  per- 
cent. Frank  H.  Wotton,  Park  Theatre,  Le- 
banon, New  Hampshire. 

SALLY.  (8,636  ft.).  Star,  Colleen  Moore. 
Boys,  this  is  a  dandy.  You  can  promise  them 
plenty  and  they  will  sure  get  it.  Tone, 
good.  Sunday,  yes.  Special,  yes.  Appeal, 
ninety-five  percent.  All  classes  in  town  of  6,- 
000.  Admission  10-25.  J.  E.  Draginis,  Strand 
Theatre   (450  seats),  Yoakum,  Texas. 

SANDRA.  (7,905  ft.).  Star,  Barbara  La- 
Marr.  Slow  moving  society  drama  that 
pleased  the  ladies  one  hundred  percent,  the 
men  about  fifty  percent.  A  few  walkouts. 
Tone,  doubtful.  Sunday,  no.  Special,  no. 
Fair  appeal.  General  class  town  of  1,000. 
Admission  10-25,  15-35.  H.  H.  Hedberg, 
Amuse-U  Theatre,  Melville,  Louisiana. 

SECRETS.  (8,345  feet).  Star,  Norma  Tal- 
madge.  This  Is  a  good  Norma  Talmadge 
subject  but  not  the  best  one  she  ever  made. 
However,  it  will  get  money  as  a  Norma  Tal- 
madge and  please  so  if  you  have  run  her 


Between  Ourselves 

A  get-together  place  where 
we  can  talk  things  over 

Straight  From  the  Shoulder, 
for  the  benefit  of  some  new  re- 
cruits to  "Our  Dependable  Tip 
Gang"  repeats  the  fact  that  it 
offers  exhibitors  another  service 
besides  the  gathering  of  trust- 
worthy tips. 

Service,  to  Straight  From  the 
Shoulder,  also  means  willingness 
to  help  exhibitors  get  together 
when  one  is  stumped  by  some 
problem  that  another  may  have 
a  solution  for. 

Not  long  ago  an  exhibitor 
wrote  in  frankly  that  he  was  up 
against  bad  conditions  and  he  got 
sympathy  and  as  good  help  as 
could  be  sought  out  for  his 
troubles. 

Maybe  you  are  up  against  some 
exhibitor  problem ;  probably 
there  are  others  who  have  solved 
the  puzzle  or  who  have  had  ex- 
perience that  would  help. 

Folks,  feel  entirely  welcome  to 
write  me  about  such  things — and 
111  try  to  find  somebody  whose 
experiences  will  help  you  out. 
Maybe  I  can't:  but  if  I  can,  I  will. 

VAN. 


pictures  you  know  about  what  to  expect  from 
this  one.  Don't  pay  an  increase  for  this  one. 
Tone,  okay.  Sunday,  okay.  Special,  yes. 
Appeal,  eighty.five  per  cent.  Industrial 
class  town  of  7,000.  Admission  10-30.  L.  O. 
Davis,  Virginia  Theatre  (750  septs),  Hazard, 
Kentucky. 

SO  RIG.  (8,562  feet).  Star,  Colleen  Moore. 
For  real  honest-to-goodness  acting,  Colleen 
can't  be  beat.  Played  two  days  to  nice 
crowds  and  it  was  thoroughly  enjoyed.  A 
real  picture  with  human  appeal.  Tone, 
okay.  Sunday  okay.  Special,  yes.  General 
class  town  of  4,000.  R.  L.  Nowell,  Idlehour 
Theatre,  Monroe,  Georgia. 

THIEF  IN  PARADISE.  (7,231  feet).  Star, 
Doris  Kenyon.  Not  considered  a  real  special 
but  I  think  it  one  of  the  best  pictures  of 
the  year.  Good  from  every  standpoint  of 
view.  Do  not  be  afraid  of  this  one.  Tone, 
good.    Sunday,  yes.    Special,  yes.    Good  ap- 


peal. Rural  class  town  of  1,500.  Admission 
10-30.  D.  C  Kennedy,  Electric  Theatre  (400 
seats),  Glasgow,  Missouri 

TWENTY-ONE.  Star,  Richard  Barthel- 
mess. The  poorest  picture  he  ever  made; 
will  not  please  in  any  town,  any  size.  Lota 
of  kicks  here.  No  action;  no  nothing.  Stay 
off  of  this  one.  W.  F.  Denney,  Electric  The- 
atre (250  seats),  Lowry  City,  Missouri. 


Fox 

DESERT  OUTLAW.  Star,  Buck  Jones. 
Buck  back  In  westerns!  Right  where  the 
fans  want  him,  and  they  didn't  fail  to  show 
their  appreciation!  This  one  pleased  all  of 
them  and  they  couldn't  help  but  yell  'Look 
at  old  Buck!'  when  Jones  appeared  in  hia 
old  type  western  role.  Plenty  more  like 
this,  Buck,  and  remain  "the  hero  of  the 
cowboys."  Tone,  okay.  Maybe  for  Sunday, 
no  as  special.  Strong  appeal.  Draw  from 
general  class,  town  of  about  a  thousand. 
Admission  10-25,  15-35.  H.  H.  Hedberg, 
Amuse-U  Theatre,  Melville,  Louisiana. 

NORTH  OF  HUDSON  RAY.  (6  reels).  Star 
Tom  Mix.  Good  entertainment  for  our  pat- 
rons. Did  good  business.  Tone,  good.  Sun- 
day, no.  Special,  no.  Good  appeal.  Town 
and  rural  class  town  of  1,028.  Admission  10- 
25.  W.  C.  Geer,  Princess  Theatre  (175  seats) 
Vermont,  Illinois. 

TEETH.  (6,190  feet).  Star,  Tom  Mix.  As 
a  special  this  ia  a  fairly  fine  flop.  Bought 
for  a  special  and  advertised  as  such,  but 
proved  no  better  than  lots  of  poor  program 
offerings.  Don't  pay  too  much  rental.  Tone, 
good.  Sunday,  doubtful.  Special,  no.  Fair 
appeal.  Average  American  class  town  of  1,- 
200.  Admission  10-40-50.  E.  L.  Wharton, 
Orpheum  Theatre  (335  seats),  Glasgow,  Mon- 
tana. 


MetrO'Qoldwyn 

REAUTY  PRIZE.  (5,759  feet.)  Star,  Viola 
Dana.  Very  good  comedy  drama.  Viola 
popular  here,  and  this  one  pleased.  Ran 
one  day  to  nice  crowds.  Bought  it  right  and 
made  money.  Tone  okay.  Appeal  eighty 
per  cent.  No  as  special.  Draw  all  classes, 
town  4,000.  R.  L.  Nowell,  Idlehour  Theatre, 
Monroe,  Georgia. 

DIXIE  HANDICAP.  (6,965  feet).  Star 
Lloyd  Hughes.  As  fine  as  they  make 
them.  Everyone  enjoyed  It  and  many 
came  by  to  tell  me.  Will  please  any  audi- 
ence. Horse  race  real  exciting.  Boost  it. 
Tone,  okay.  Sunday,  okay.  One  hundred 
per  cent  appeal.  General  class  town  of 
4.000.  R.  L.  Nowell,  Idlehour  Theatre,  Mon- 
roe, Georgia. 

GREAT  DIVIDE.  (7,811  feet).  Star,  Con- 
way Tearle.  Very  draggy  at  first.  Last  half 
of  the  picture  is  good.  Pretty  thin  story. 
Tone,  fair.  Sunday,  no.  Special,  no.  Good 
appeal.  Mixed  class  town  of  2,000.  Admis- 
sion 10-30.  G.  F.  Wallis,  Main*treet  Thea- 
tre  (500  seats),  Russell,  Kansas. 

HE  WHO  GETS  SLAPPED.  (6,613  feet). 
Star,  Lon  Chaney.  Very  good.  Tone,  good. 
Sunday,    yes.     Special,    yes.     Fair  appeal. 


Talk  is  cheap—Here's  evidence! 

CECIL  B.  DeMILLE 


presents  W 

leatrice  & 


by  Harry  Chapman  Ford 

with  Cllve   Brook  and 
Rocklifla  Followei 

Directed  by 

Paul  Sloane 


[rxEiEASED^y PRODUCERS  DISTRIBUTING  CORPORATION 


176 


MOVING    PICTURE  WORLD 


July  11,  1925 


Must  Have  World 

He  has  sent  dependable  tips 
from  time  to  time !  That  makes  it 
logical  that  his  picture  should  get 
into  the  pages  devoted  to  "Our 
Trustworthy  Tip  Gang." 

Look  upon  him,  folks.  One  of 
"Our  Gang"  and  an  ornament  to 
it  pictorially  as  well  as  "contrib- 
utorially." 


James  N.  Fisher,  of  the  Berry - 
man-Fisher  Company,  operating 
the  Lyric  Theatre,  Versailles, 
Kentucky. 

Says  Mr.  Fisher: 

"Have  been  camping  on  the 
Kentucky  River  for  several 
weeks,  but  had  my  Moving  Pic- 
ture World  mailed  to  me,  for 
that  is  one  magazine  I  cannot  do 
without!" 


Mixed  class  town  of  2,000.  Admission  10-30. 
G.  F.  Wallis,  Mainstreet  Theatre  (500  seats), 
Russell,  Kansas. 

NAVIGATOR.  (5,600  feet).  Star,  Buster 
Keaton.  I've  got  to  call  this  one  of  the 
best  of  Buster's.  It  sure  pleased.  Tone 
okay.  Yes  for  Sunday;  possibly  as  special. 
Draw  village  and  rural,  town  400.  Admis- 
sion 15-25.  E.  L  Partridge,  Pyam  Theatre 
(250  seats).  Kinsman,  Ohio. 

THREE  AGES.  (5,500  feet).  Star,  Buster 
Keaton.  This  is  an  old  one  and  positively 
not  good.  It  came  as  a  feature  length 
comedy,  but  we  failed  to  find  a  laugh  in  it. 
Lay  off,  boys.  No  tone.  Sunday,  no.  Special, 
no.  No  appeal.  Rural  and  village  class  town 
of  300.  Admission  10-35.  Nelson  and  Ottem, 
Rex  Thetare  (135  seats),  Osnabrock,  North 
Dakota. 

THY  NAME  IS  WOMAN.  (9,087  feet).  Star, 
Ramon  Novarro.  A  poor  excuse  for  a  pic- 
ture. They  left  too  much  untold  in  this 
picture.  It  leaves  too  much  to  the  imagina- 
tion. They  tried  to  imitate  Elinor  Glynn 
here,  but  they  failed.  If  the  original  story 
was  like  the  picture  then  Metro-Goldwyn- 
Mayer  must  have  been  hard  up  for  stories. 
Stay  off  this.  Print  good.  Tone,  bad.  Sun- 
day, no.  Special,  no.  No  appeal.  David  W. 
Strayer,  Mt.  Joy  Theatre,  Mt.  Joy,  Pennsyl- 
vania. 


Paramount 

ARGENTINE  LOVE.  (5,970  feet).  Star, 
Bebe  Daniels.  We  struck  a  hot  night  and 
had  a  very  poor  attendance.  It  is  a  program 
show  that  is  fair.  Daniels  is  not  a  big  draw- 
ing card.  Tone,  good.  Special,  no.  Fair  ap- 
peal. Better  class  town  of  4,500.  Admission 
10-15.  C.  A.  Anglemire.  "Y"  Theatre  (404 
seats),  Nazareth,  Pennsylvania. 

BEDROOM  WINDOW.  (4,950  feet).  Star 
cast.  A  good  mystery  story,  but  it  did  not 
draw  here.  Didn't  do  the  film  rental  on  this 
one.  Tone,  good.  Sunday,  yes.  Special,  no. 
Good  appeal.  Town  and  rural  class  town  of 
1,018.  Admission  10-25.  W.  C.  Geer,  Princess 
Theatre  (175  seats),  Vermont,  Illinois. 
•  *"«» 

BIG  BROTHER.  (7,080  feet).  Star  cast. 
A  good  dramatic  picture  that  almost  holds 
the  record  for  smallest  attendance.  Tone, 
good.  Sunday,  yes.  Special,  no.  Good  appeal. 
Town  and  rural  class  town  of  1,018.  Admis- 
sion 10-25.  W.  C.  Geer,  Princess  Theatre  (176 
seats),  Vermont,  Illinois. 

CODE  OF  THE  SEA.  (6,038  feet).  Star 
cast.  A  pretty  fair  sea  story  that  brought 
fair  business  in  unsettled  weather.  Tone, 
good.  Sunday,  no.  Special,  no.  Good  appeal. 
Town  and  rural  class  town  of  1,018.  Admis- 
sion 10-25.  W.  C.  Geer,  Princess  Theatre 
(175  seats),  Vermont,  Illinois. 

ICEBOUND.  (6,471  feet).  Star,  Richard 
Dix.  Just  a  little  above  program  schedule. 
Not  a  box  office  attraction  only  fair  but 
worth  seeing.  Tone,  good.  Sunday,  yes. 
Special,  no.  Fair  appeal.  Town  of  1,650. 
Mrs.  J.  B.  Travelle,  Elite  Theatre,  Placervllle, 
California. 


MANHATTAN.  (6,415  feet).  Star,  Rich- 
ard Dix.  A  program  show  tfiat  is  fair.  We 
had  the  poorest  attendance  on  this  show  in 
a  period  of  seven  years.  The  business  is 
shot  to  pieces  in  this  town.  Tone,  good.  A 
family  picture.  Not  a  special.  Fair  appeal. 
Better  class  town  of  4,500.  Admission  10-15. 
C.  A.  Anglemire,  "Y"  'Theatre  (404  seats), 
Nazareth,  Pennsylvania. 

GOLDEN  BED.  (8,584  feet).  Star,  Rod  La- 


Product  that  shows  the  way! 


A  romantic  drama , 
of  the  secret  service  j 


CECIL  B.  DeMILLE 

presents 


Three  Faces  East 


by  Anthony  Raul  Kelly 

with  Robert  Ana,  Rockliff*  FeUcnre*, 
Julia  Fay*,  Noah  Beery,  Sally  Rand. 

Oirtctcd  iy 

RUPERT  JULIAN 


yuAstoyy  PRODUCERS  DISTRIBUTING  CORPORATION" 


Rocque.  Fine.  Good  tone.  Sunday,  no.  Spe- 
cial, yes.  Good  appeal.  Mixed  class  town  of 
2,000.  Admission  10-30.  G.  F.  Wallis,  Main- 
street  Theatre  (500  seats),  Russell,  Kansas. 

NORTH  OF  36.  (7,908  feet).  Ernest  Tor- 
rence.  Fine  picture.  Draws  well.  Has  a  fine 
fast  story.  Plenty  of  good  comedy  In  it. 
Well  directed.  Has  "Covered  Wagon"  beaten 
by  a  mile.  Tone,  good.  Sunday,  yes.  Special, 
yes.  Appeal,  ninety-eight  per  cent.  Farm 
class  town  of  215.  Admission  15-30.  Robert 
W.  Hlnes,  Hines  Theatre  (160  seats),  Loyal- 
ton,  South  Dakota. 

NORTH  OF  36.  (7,908  feet).  Star,  Ernest 
Torrence.  The  rolling  plains,  thousands  of 
cattle  driven  a  thousand  miles,  a  romance 
interwoven  with  a  good  story.  Fine  enter- 
tainment. Tone,  good.  Sunday,  yes.  Special, 
yes.  Very  good  audience  appeal.  Town  and 
rural  class  town  of  1,018.  Admission  10-25. 
W.  C.  Geer,  Princess  Theatre  (175  seats), 
Vermont,  Illinois. 

OLD  HOME  WEEK.  Star,  Thomas  Meighan. 
Lila  Lee  sure  did  look  good  in  this  one,  and 
that  helped  put  the  picture  over.  This  Is  a 
first  class  production  and  will  please  but  all 
Meighans  are  so  much  alike  that  when  you 
see  one  you  see  them  all.  This  star  has  no 
drawing  power  here  at  all.  A.  Mitchell,  Dixie 
Theatre,  Russellville,  Kentucky. 

PETER  PAN.  (9,593  feet).  Star,  Betty 
Bronson.  A  great  fairy  tale,  but  not  much  to 
it  for  anyone  outside  school  children.  No 
appeal.  Sunday,  yes.  Special,  in  length.  H.  P. 
McFadden,  Reel  Theatre  (200  seats),  Na- 
toma,  Kansas. 

SHOCK  PUNCH.  Star,  Richard  Dix.  One  of 
his  best.  Has  thrills  and  action  and  some 
suspense  scenes  on  a  skyscraper  that  are 
excellent.  It  is  the  kind  of  a  story  in  which 
Dix  is  at  his  best  and  goes  a  long  ways 
toward  making  him  more  popular.  Draw 
from  city  of  15,000.  Admission  20-40.  Ben  L 
Morris,  Temple  and  Olympic  Theatres,  Bell- 
aire,  Ohio. 

SINNERS  IN  HEAVEN.  (6,621  feet).  Star, 
Bebe  Daniels.  Just  a  program.  Not  a  good 
picture  for  a  family  picture  show.  A  little 
too  much  free  love  and  that  rot.  Tone,  poor. 
Sunday,  no.  Special,  no.  Appeal,  sixty  per- 
cent. Farmers  town  of  412.  Admission  10-25. 
Johl  C.  Leveck,  Benoit  Auditorium  (100 
seats),  Benoit,  Mississippi. 

SINNERS  IN  HEAVEN.  (6,621  feet).  Star. 
Bebe  Daniels.  Good  island  picture,  beautiful 
scenes  and  well  acted.  Somewhat  undressed 
in  places  but  I  did  not  hear  any  kicks  so 
guess  that  Is  what  is  wanted.  Tone,  fair.  Sun- 
day, yes.  Special,  no.  Fair  appeal.  Small 
town  class  and  farmers  town  of  600.  Admis- 
sion 10-20,  10-30.  H.  W.  Batchelder,  Gait 
Theatre  (175  seats),  Gait,  California. 

SOCIETY  SCANDAL.  (6,433  feet).  Stan, 
Gloria  Swanson.  Good  picture  of  its  typo,  but 
they  don't  please  here.  Swanson  doesn't  mean 
anything  at  our  box  office;  in  fact,  we  can 
do  better  on  most  any  other  star.  Tone, 
questionable.  Sunday,  no.  Special,  no.  Limited 
appeal.  Rural  class  town  of  300.  Admission 
10-30.  Charles  W.  Lewis,  L  O.  O.  F.  Theatre 
(225  seats),  Grand  Gorge,  New  York. 

TO  THE  LAST  MAN.  (6,965  feet).  Star.. 
Richard  Dix.  A  dandy.  Lots  of  action.  Boost 
cast  and  author.  Tone,  good.  Admission  10- 
25,  but  can  stand  more.  Not  quite  suitable 
for  Sunday.  Special,  yes.  Mildred  B.  Russell. 
Benton  Community  Theatre  (125  seats),  Ben- 
ton City,  Missouri. 

TRIUMPH.  (8,297  feet).  Star  cast.  A  very 
interesting  story  of  the  canning  Industry, 
that  gave  satisfaction.  Not  big,  but  satisfy- 
ing for  program  use.  Tone,  good.  Sunday, 
ves.  Special,  no.  General  appeal.  Rural  class 
town  of  300.  Admission  10-30.  Charles  W. 
Lewis,  I.  O.  O.  F.  Theatre  (225  seats),  Grand 
Gorge,  New  York. 


Pathe 

BATTLING  ORIOLES.  (6,600  feet).  Star. 
Glenn  Tyron.  An  excellent  program  show  for 


July  11,  1925 


MOVING    PICTURE  WORLD 


177 


Every  report  you  send  means 
a  dependable  booking  tip  for  some 
exhibitor. 

This  is  a  service  that  costs  you 
only  a  little  time;  but  it  does  in- 
estimable good. 

When  the  hot  weather  and  the 
good  roads  and  the  car-drivers 
take  the  place  of  the  winter  radio 
handicap,  exhibitors  need  your 
help  more  than  ever. 

SEND  A  TIP  TODAY. 


"Camera! — dog  bite  it! — Camera!"  snaps  Rin- 
Tin-Tin,  Warner  Brothers'  dog  star,  from  his 
own  exclusive  chair  on  the  set. 


Saturday  night.  It  has  a  lot  of  good  gags  in  it. 
The  kids  will  go  wild  over  it.  Print  was 
fair.  Tone,  okay.  Not  a  special.  Good  ap- 
peal. Better  class  town  of  4,500.  Admission 
10-15.  C.  A.  Anglemire,  "Y"  Theatre  (404 
seats),  Nazareth,  Pennsylvania. 

HOT  WATER.  (5,000  feet).  Star,  Harold 
JLiloyd.  Very  good.  Tone  good.  Sunday,  yes. 
Special,  yes.  Fine  appeal.  Mixed  class  town 
of  2,000.  Admission  10-30.  G.  P.  Wallis,  Main- 
street  Theatre  (500  seats),  Russell,  Kansas. 

WHITE  SHEEP.  (5  reels).  Star  cast.  Very 
fair  picture  with  quite  a  lot  of  comedy  and 
went  over  nicely.  Not  a  special  but  will  please 
ninety  per  cent.  Tone,  good.  Sunday,  yes. 
Special,  no.  Miners  and  railroad  class  town 
of  3,500.  Admission  10-35.  Giles  Master, 
Strand  Theatre,  Gallup,  New  Mexico. 


Producers*  Dist.  Corp. 

CAFE  IN  CAIRO.  (5,656  feet).  Star,  Pris- 
cilla  Dean.  Very  good  picture.  Well  directed, 
plenty  of  comedy  relief,  and  beautiful  set- 
tings. Tone,  goo^fl  Sunday,  yes.  Special, 
yes.  Miners  and  railroad  class  town  of  3,500. 
Admission  10-35.  Giles  Master,  Strand  Thea- 
tre, Gallup,  New  Mexico. 

ROARING  RAILS.  (5,753  feet).  Star, 
Harry  Carey.  Good  picture.  Has  most  any- 
thing you  could  ask  and  should  be  good  any 
place.  Tone,  good.  Sunday,  yes.  Hardly 
suitable  for  special.  Good  appeal.  Small 
town  class  and  farmers  town  of  600.  Admis- 
sion 10-20,  10-30.  H.  W.  Batchelder.  Gait 
Theatre  (175  seats),  Gait,  California. 

WANDERING  HUSBANDS.  (6  reels). 
Star,  James  Kirkwood.  Extra  good  comedy 
drama.  Very  entertaining,  has  a  good  les- 
son. Title  and  stars  pulled  them  in  here  to 
better  than  ordinary  business  in  the  face  of 
stiff  opposition.  Tone,  okay.  Good  appeal. 
All  classes  in  town  oC  3,000.  Admission  10- 
30.  M.  W.  Larmour,  National  Theatre  (430 
seats),  Graham,  Texas. 


United  Artists 

AMERICA.  (14,000  feet).  Star  cast.  Truly 
a  mammoth  production.  Typically  true  to  life 
and  a  pleasure  to  screen.  Rental  very  high. 
Tone,  splendid.  Sunday,  yes.  Special,  absolu- 
tely. Very  good  audience  appeal.  E.  L.  Whar- 
ton, Orpheum  Theatre  (335  seats),  Glasgow, 
Montana. 

ISN'T  LIFE  WONDERFUL,?  (8,000  feet). 
Star  cast.  Advertised  as  a  simple  romance 
of  love  and  potatoes,  and  It  sure  lives  up  to 
it,  simple  is  no  name  for  it,  it's  terrible.  No 
appeal.  Not  suitable  for  Sunday  or  any 
other  day.  Special,  no.  Rialto  Theatre  (700 
s-eats),  Bloomlngton,  Illinois. 

ISNT    LIFE    WONDERFUL?    (8,000  feet). 


Star,  Carol  Dempster.  Nothing  wonderful  in 
this  but  title  and  acting.  Too  much  sordid 
realism  kills  it.  Who  in  heck  wants  to  sit 
through  eight  reels  to  look  at  half  starved 
people  struggling  for  spuds  in  order  to  main- 
tain life  "Grief"  would  be  an  appropriate 
litle  for  the  story.  Will  not  stand  exploita- 
tion. Tone,  good.  Sunday,  yes.  Special,  no. 
Appeal,  sixty  per  cent.  General  class  city  of 
500,000.  Admission  10-20.  William  T. 
Meeks,  Silliman's  Murray  Theatre,  Mil- 
waukee, Wisconsin. 

NUT.  Star,  Douglas  Fairbanks.  This  is 
an  old  one  and  not  very  good.  Comedy  is 
forced  and  continuity  disjointed,  however, 
the  star  brings  them  in.  Cannot  put  it  over 
more  than  one  day.  Tone,  fair.  Sunday,  no. 
Special,  no.  Appeal,  fifty  per  cent.  Frank 
H.  Wotton,  Park  Theatre,  Lebanon,  New 
Hampshire. 

SALVATION  HUNTERS.  (5,500  feet). 
Star  cast.  If  you  like  mud,  maybe  you'll  like 
this  one,  try  and  find  out  who  was  kidding 
one  or  the  other,  Chaplin  or  Fairbanks.  No 
appeal.  Not  suitable  for  Sunday.  Not  a  spe- 
cial. Rialto  Theatre  (700  seats),  Blooming- 
ton,  Illinois. 

TESS    OF    THE    STORM    COUNTRY.  (10 

reels).  Star,  Mary  Pickford.  As  old  as  the 
hills  but  was  bought  right  and  made  a  little 
money  on  it.  If  you  haven't  played  it  don't 
let  age  stop  you  from  doing  so.  Print  nearly 
new.  Sunday,  yes.  Special,  yes.  Good  ap- 
peal. Admission  ten  cents.  Stephen  G. 
Brenner,  Eagle  Theatre,  Baltimore,  Mary- 
land. 

THIEF  OF  BAGDAD.  Star,  Douglas  Fair- 
banks. This  is  a  big  picture  and  we  paid  a 
big  price,  but  did  not  draw  at  the  box  office 
although  heavily  advertised.  Fairy  stories 
do  not  go  in  our  city.  Tone,  good.  Sunday, 
yes.  Special,  yes.  Appeal,  seventy  per  cent. 
All  classes  town  of  6,000.  Admission  10-25. 
J.  E.  Draginis,  Strand  Theatre,  (450  seats), 
Yoakum,  Texas. 

THIEF  OF  BAGDAD.  (12,000  feet).  Star 
Douglas  Fairbanks.  The  most  stupendous 
spectacular  fantastic  picture  ever  produced. 
Trickery,  legerdemain  and  gigantic  stunts 
unbelievable.  It's  a  knockout  from  box 
office  to  screen.  Boost  it  to  the  limit.  Tone, 
good.  Sunday,  yes.  Special,  yes.  Appeal  100 
per  cent.  General  class  city  of  500,000.  Ad- 
mission 10-20.  William  T.  Meeks,  Silliman's 
Murray  Theatre  (740  seats),  Milwaukee,  Wis- 
consin. 


Universal 


BIG  TIMBER.  (4,650  feet).  Star,  William 
Desmond.  A  Northwoods  picture  scarcely 
average.  Draggy  in  spots,  a  fight,  and  a  fire, 
as  is  usual  in  this  type  of  picture  and  that's 
about  all  except  of  course  the  love  affair. 
Tone,  good.  Sunday,  yes.  Special,  no.  Appeal, 
seventy  per  cent.  D.  B.  Rankin,  Co-operative 
Theatre,  Idana,  Kansas. 

BROADWAY  OR  BUST.  (5,272  feet).  Star, 
Hoot  Gibson.  Good  Gibson  picture  that  just 
drew  film  rental  for  us.  Tone,  good.  Not 
suitable  for  Sunday.  Special,  no.  Good  ap- 
peal. W.  C.  Geer,  Princess  Theatre,  Ver- 
mont, Illinois. 


BURNING  TRAIL.  (4,783  feet).  Star, 
William  Desmond.  A  western  drama  pos- 
sessing intense  situations  all  the  way 
through.  Desmond  sure  is  a  he-man  with 
a  screen  magnetism  that's  all  his  own  and 
makes  him  friends.  A  western  hard  to 
beat.  Tone,  good.  Sunday,  yes.  Special,  no. 
Appeal,  ninety  per  cent.  General  class  city 
of  500,000.  Admission  10-20.  William  T. 
Meeks,  Stillman's  Murray  Theatre  (740  seats), 
Milwaukee,  Wisconsin. 

DARING  CHANCES;.  Star,  Jack  Hoxie. 
Hoxie  sure  proved  a  good  tonic  for  torrid 
weather  temperature  here  hovering  around 
the  Century  mark,  but  he  pulled  'em  in  just 
the  same.  Tone,  okay.  Sunday,  no.  Special, 
no.  Good  appeal.  All  classes  in  big  city. 
Stephen  G.  Brenner,  Eagle  Theatre,  Balti- 
more, Maryland. 

HIGH  SPEED.  Star,  Herbert  Rawlinson.  A 
pleasing  attraction.  Well  handled  and  at 
the  price  bought  proved  a  real  surprise  both 
at  the  box  office  and  in  the  number  of  fine 
comments  received  from  the  audience  after 
the  show.  Tone,  good.  Sunday,  yes.  Special, 
no.  Fine  appeal.  Average  American  class 
town  of  1,200.  Admission  10-40-50.  E.  L.  Whar- 
ton, Orpheum  Theatre  (335  seats),  Glasgow, 
Montana. 

HURRICANE  KID.  Star,  Hoot  Gibson. 
This  is  another  good  Gibson  western  and 
this  is  what  they  had  better  keep  him  in  as 
he  is  a  real  western  star.  Also  some  good 
riding  and  lots  of  good  action.  Tone,  good. 
Sunday,  no.  Special,  no.  Good  appeal. 
Working  class  city  of  13,500.  Admission  10- 
15.  G.  M.  Bertling,  Favorite  Theatre  (168 
seats),  Piqua,  Ohio. 

LAST  LAUGH.  (8,500  feet).  Star,  Emil  Jan- 
nings.  Extremely  rotten  for  a  small  town. 
Tone,  good.  Sunday,  yes.  Special,  no.  No  ap- 
peal. Mixed  audience  town  of  2,000.  Admis- 
sion 10-30.  G.  F.  Wallis,  Mainstreet  Theatre 
(500  seats),  Russell,  Kansas. 

LET  'ER  BUCK.  Star,  Hoot  Gibson.  Scenes 
in  the  Pendleton  Roundup  put  this  story  over 
in  good  shape.  Gibson  has  had  better  stories 
but  has  had  few  settings  equal  to  the  big 
roundup  scenes.  Draw  from  city  of  15,000.  Ad- 
mission 20-40.  Ben  L.  Morris,  Temple  and 
Olympic  Theatre  Bellaire,  Ohio. 


Grab  this  lineup! 


CECIL  B.  DeMILLE 


PRESENTS 


Released  by     PRODUCERS  DISTRIBUTING  CORPORATION 


178 


MOVING   PICTURE  WORLD 


July  11,  1925 


Pals  We  Prize 

Was  it  hot?  It  was! 

Did  they  shrink? 

Not  these  boys. 

L.  0.  Davis  scribbled  a  note 
that  it-was  as  "hot  as  h  -  -  -"  

BUT  HE  SENT  TIPS! 

H.  H.  Hedberg  said,  "Burning 
up  down  here,  and  I  was  wishing 
for  warm  weather  a  few  months 
ago!" 

BUT  HE  SENT  TIPS! 


MAD  WHIRL.  (6,184  feet).  Star,  May 
McAvoy.  A  comedy  drama  spiced  with  lots 
of  jazz.  Comprises  a  splendid  cast  trying  to 
portray  characters  of  a  crazy  story.  It  will 
get  by  and  that's  all.  Tone,  fair.  Sunday, 
no.  Special,  no.  Appeal,  sixty  per  cent. 
General  class  city  of  500,000.  Admission  10- 
20.  William  T.  Meeks,  Silliman's  Murray 
Theatre,  Milwaukee,  Wisconsin. 

RECKLESS  AGE.  (6,954  feet).  Star, 
Reginald  Denny.  Good  offering.  Above  pro- 
gram schedule.  Tone,  good.  Sunday,  yes. 
Special,  no.  Good  appeal.  Town  of  1,650. 
Mrs.  J.  B.  Travelle,  Elite  Theatre,  Placerville, 
California. 

SADDLE  HAWK.  Star,  Hoot  Gibson.  An 
average  Hoot  Gibson  picture  that  will  please 
all  Gibson  fans,  and  where  a  western  Is 
popular,  this  should  go  over  fine.  The  paper 
on  Gibson's  new  pictures  is  fine.  Gibson,  it 
seems,  now  equals  Mix  in  drawing  power  In 
most  small  towns.  Good  tone.  Appeal  ninety 
per  cent.  Yes  for  Sunday,  no  as  special. 
Draw  industrial  class,  town  6,000.  Admission 
10-30.  L  O.  Davis,  Virginia  Theatre  (600 
seats),  Hazard,  Kentucky. 

SIGNAL  TOWER.  (6,714  feet).  Three  good 
players,  Rockcliffe  Fellowes,  Wallace  Beery 
and  Virginia  Valli — put  this  railroad  story 
over  in  pretty  good  shape.  It  lacks  a  ro- 
mance that  so  many  movie  fans  like.  A  good 
bit  of  the  railroad  stuff  is  staged  but  seems 
to  please.  Draw  from  city  of  15,000.  Admis- 
sion 20-40.  Ben  L  Morris,  Temple  and  Olym- 
pic Theatres,  Bellaire,  Ohio. 

STRAIGHT  THRU.  Star,  William  Desmond. 
Failed  to  draw.  Desmond  has  no  drawing 
power  here.  Pull  all  classes,  town  4,000.  R. 
L  Nowell,  Idlehour  Theatre,  Monroe,  Georgia. 

TORNADO.  (6,576  feet).  Star,  House 
Peters.  A  thrilling  melodrama  that  was  a 
flop  financially.  We  paid  too  much.  Tone, 
fair.  Sunday,  no.  Special,  yes.  Good  appeal. 
Town  and  rural  class  town  of  1,028.  Ad- 
mission 10-25.  W.  C.  Geer,  Princess  Theatre 
(175  seats),  Vermont,  Illinois. 

TURMOIL.  (7  reels).  Star  cast.  An  inter- 
esting Jewel  that  we  played  during  the  hot 


spell  and  lost  money  on.  You  can't  get  them 
out  when  it  is  ninety-six  degrees  In  the  shade. 
T'one,  good.  Special,  no.  Good  appeal.  Better 
class  town  of  4,500.  Admission  10-15.  C.  A. 
Anglemlre,  "Y"  Theatre  (404  seats),  Nazareth, 
Pennsylvania. 


Vitagraph 

CAPTAIN  BLOOD.  (10,680  feet).  Star,  J. 
Warren  Kerrigan.  This  is  a  real  big  show 
as  most  other  exhibitors  have  already  said 
but  for  some  unknown  reason  it  was  a  com- 
plete failure  here.  Showed  two  nights  and 
had  seventy-five  on  the  first  night  and  fifty 
on  the  second.  Good  tonei.  Sunday,  no. 
Special,  yes.  Appeal,  ninety-five  per  cent. 
Working  people  town  of  3,500.  Admission 
15-30,  20-40.  Henry  W.  Nauman,  Moose 
Theatre  (700  seats),  Elizabethtown,  Penn- 
sylvania. 

EMPTY  SADDLE.  Star,  Pete  Morrison. 
New  Pete  Morrison  westerns  that  look  as  if 
they  were  going  to  be  okay.  This  is  the 
first  of  eight  and  for  western  fans  will  go 
over.  Tone  okay.  Sunday,  no.  Special,  no. 
Good  appeal.  Family  and  transient  class, 
city  of  65,000.  Admission  10-15.  R.  K.  Cov- 
ington, Bijou  Theatre  (500  seats),  Fresno, 
California. 

EMPTY  SADDLE.  Star,  Pete  Morrison. 
This  is  the  first  of  eight  Pete  Morrison  sub- 
jects released  one  each  month  by  Vitagraph. 
Usual  advertising  brought  good  Saturday 
night  crowd  but  failed  to  please  my  western 
fans.  Usually  they  expect  plenty  of  action 
from  this  star,  but  this  one  is  slow.  Pete 
gets  canned  in  the  first  reel.  What  can  you 
expect  of  a  hero  locked  in  jail  until  the  last 
hundred  feet  of  film,  disappointment?  Here's 
hoping  the  next  seven  on  my  contract  is  bet- 
ter than  the  "Empty  Saddle."  No  tone.  Sun- 
day, no.  Good  attendance.  Draw  miners. 
Admission  15-25.  C.  M.  Lane,  Big  Sandy  The- 
atre (200  seats),  Big  Sandy,  West  Virginia. 

FEAR  BOUND.  (5,700  feet).  Star,  Mar- 
jorie  Daw.  A  remarkable  picture  of  a  fear 
crazed  man  whose  degraded  father  and 
brothers  play  upon  his  affliction  in  order  to 
gain  their  ends  until  he  finds  himself  in  last 
reel  and  cleans  them  up  by  a  ferocious  fight. 
It's  pretty  rough  but  full  of  pep  and  will 
please  the  majority.  Tone,  poor.  Sunday, 
no.  Special,  no.  Appeal,  eighty  per  cent. 
General  class  city  of  500,000.  Admission  10- 
20.  William  T.  Meeks,  Silliman's  Murray 
Theatre  (740  seats),  Milwaukee,  Wisconsin. 

PAMPERED  YOUTH.  (6,640  feet).  Star, 
Cullen  Landis.  A  drama  of  regeneration  of 
a  cad  with  a  thrilling  rescue  from  a  burn- 
ing building  and  a  happy  ending.  A  good 
program  picture.  Tone,  good.  Sunday,  yes. 
Special,  no.  Appeal,  seventy  per  cent.  Will- 
lam  T.  Meeks,  Silliman's  Murray  Theatre 
(740  seats),     Milwaukee,  Wisconsin. 

Warner  Bros* 

CONDUCTOR  1492.  (6,500  feet).  Star, 
Johnny  Hines.  A  clever,  clean  comedy  drama 


CHARMING  LILLIAN  GISH 
Whose  latest  picture  is  "Romola,"  directed 
by  Henry  King  for  Metro-Goldwyn  is  about 

to  start  work  on  "La  Boheme" 


that  our  patrons  enjoyed  greatly.  Tone, 
good.  Sunday,  yes.  Special  no.  Appeal,  ninety- 
five  per  cent.  Town  and  rural  class  town  of 
1,018.  Admission  10-25.  W.  C.  Geer,  Princess 
Theatre   (175   seats),  Vermont,  Illinois. 

GOLD  DIGGERS.  (6,500  feet).  Star,  Hope 
Hampton.  Who  said  this  picture  isn't  good? 
A  good  evening's  entertainment  for  anyone. 
Lots  of  comedy.  Better  than  lots  of  trash 
being  shoved  at  us  nowadays.  Nothing  to 
feel  ashamed  of  after  running  it.  You  can 
take  your  sweetheart  or  your  wife  and  still 
need  not  blush  at  anything.  Our  audience 
liked  it  and  told  others  to  come  and  see  It. 
The  only  trouble  is  it  is  too  long.  Nine  reels. 
Seven  or  eight  would  have  been  enough. 
David  W.  Strayer,  Mt.  Joy  Theatre,  Mt.  Joy, 
Pennsylvania. 

GOLD  DIGGERS.  (6,500  feet).  Star,  Hope 
Hampton.  Comedy-drama  that  would  go  fairly 
well  as  a  program  picture,  provided  the 
film  wasn't  full  of  bum  splices  and  abbrevi- 
ated subtitles.  This  production  kept  the 
projectionist  standing  on  his  head  trying  to 
keep  the  picture  in  frame.  Our  friend,  Rich- 
ardson, of  the  Projection  Department,  surely 
would  have  set  up  a  big  howl  had  he  seen  the 
beautiful  (?)  splices  in  this  film.  Fair  tone. 
No  for  Sunday,  no  indeed  as  special.  Program 
appeal.  Draw  general  class,  town  of  about  a 
thousand.  Admission  10-25  to  15-35.  H.  H. 
Hedberg,  Amuse-U  Theatre,  Melville,  Louisi- 
ana. 

LOVER'S  LANE.  (6,000  feet).  Star,  Robert 
Ellis.  Fair.  Nothing  to  get  excited  about.  I 
lost  money  on  it.  Same  as  on  all  Warner's, 
due  to  high  rental.  Appeal,  seventy  per  cent. 
Sunday,  yes.  Special,  no.  D.  C.  Smith,  Lyric 
Theatre  (300  seats),  Fordyce,  Arkansas. 

WHERE  THE  NORTH  BEGINS.  (6,200 
feet).  Star,  Rin-Tin-Tin  (dog).  A  fine  picture. 
Dog  seems  almost  human.  Buy  It  right  and 
you  can't  go  wrong.  Tone,  good.  Sunday,  yes. 
Special,  yes.  Good  appeal.  Town  and  rural 
class  town  of  1,028.  Admission  10-25.  W.  C. 
Geer,  Princess  Theatre  (175  seats),  Vermont, 
Illinois. 

Comedies 

BURGLAR.  (Fox).  Star,  Earle  Fox.  One 
of  the  best  comedies  I  have  had  the  pleasure 
of  running.  Will  please  the  masses  as  well 
as  the  most  elite.  A  scream.  Tone,  okay. 
Sunday,  yes.  Appeal,  okay.  All  classes  city 
of  230,000.  Admission  10-20.  R.  M.  Kenned" 
Royal  Theatre,  Birmingham,  Alabama. 

COBBLER.  (Pathe).  "Our  Gang."  This  la 
one  of  the  best  "Our  Gangs  we  have  used. 
The  hilarity  of  the  kids  In  the  front  row 
bordered  on  a  riot.    Tone  good.  Sunday,  yes. 


A  box-o££ice  bonanza! 

■5=T  HUNT    STROM  BERG 

t.  HARRV  CARET 


if 


The  prairie  pjrate 

-  A  HUNT    STROMBERG  PERSONALLY  SUPERVISED  PRODUCTION 

M  ^  produced  by 

W  ^Lf  THE  HUNT  STUOMOERG  CORPORATION 

*  ChavR.  Rogers  "Tmswei  ^^^^^^^^^^^^ 

wasp  by  PRODUCERS  DISTRIBUTING  CORPORATI ON 


3\0V  JO 


July  11,  1925 


MOVING   PICTURE  WORLD 


Metro-Goldwyn-Mayer  Will 
Picturize  "The  Crazy  Fool" 


l  HE  CRAZY  FOOL,"  Donald  Ogden 
Stewart's  latest  humorous  book,  has 
been  purchased  for  screening  by 
Metro-Goldwyn-Mayer.  It's  the  story  of  one, 
Hatch,  who  inherits  an  insane  asylum,  runs  it 
on  rotarian  principles,  becomes  immensely 
wealthy,  and  discovers  finally  that  persons  who 
are  insane  are  saner  than  those  who  are  pre- 
sumed to  be  sane. 

This  book,  published  by  Albert  and  Charles 
Boni,  is  reported  to  be  selling  on  the  stalls  at 
the  rate  of  more  than  1,000  daily.  It  has  re- 
ceived most  excellent  reviews.  Burton  Bascoe 
said  of  it: 

"Now  and  then  there  comes  along  a  rare 
book  which  is  so  good  that  our  national  pro- 


fessional vanity  makes  us  wish  to  be  among  the 
first  to  acclaim  its  excellence.  'The  Crazy 
Fool'  is  the  'Alice  in  Wonderland'  of  modern 
American  urban  life." 

The  critic  of  the  New  York  Evening  Post 
said :  "  'The  Crazy  Fool'  is  a  mad  and  merry 
satire  on  American  civilization." 

The  critic  of  the  New  York  Herald-Tribune 
said,  "Mr.  Stewart  is  perhaps  the  most  spon- 
taneous living  American  humorist.  This  book 
is  good  humor,  very  good  humor." 

Stewart,  who  now  is  in  Europe,  has  been 
engaged  by  Metro-Goldwyn-Mayer  to  collabo- 
rate on  the  filming  of  his  story,  and  is  expected 
at  the  West  Coast  Studios  not  later  than 
October  1. 


"Shenandoah, 99  Famous  Stage 
Play,  a  Preferred  Picture 


PREPARATORY  work  on  a  big  film 
version  of  the  famous  Civil  War,. 
"Shenandoah,"  was  begun  this  week  by 
B.  P.  Schulberg  who  will  present  this  cele- 
brated story  as  one  of  the  highlights  in  his 
program  of  Eighteen  Preferred  Pictures  for 
the  coming  year. 

Following  word  that  work  on  the  script  has 
started,  Mr.  Schulberg  announced  that  Marcel 
De  Sano,  recently  signed  by  his  organization, 
will  handle  the  direction.  De  Sano  is  at  present 
filming  "The  Girl  Who  Wouldn't  Work"  as 
his  initial  Schulberg  release. 

According  to  present  plans,  camera  work  on 
"Shenandoah"  is  scheduled  for  the  middle  of 
August.    The  producer  looks  forward  to  mak- 


ing it  one  of  the  outstanding  releases  of  1925-26 
and  promises  that  it  will  eclipse  his  screen 
version  of  the  "Virginian,"  listed  among  the 
biggest  box-office  attractions  of  last  season. 

A  staff  of  research  experts  is  now  busy 
reconstructing,  accurately,  details  incidental  to 
filming  the  big  battle  scenes  in  "Shenandoah." 
Tests  are  being  made  of  several  well  known 
players,  considered  for  the  leads. 

A  partial  idea  of  the  story's  importance 
can  be  gained  from  the  fact  that,  with  the 
exception  of  "Uncle  Tom's  Cabin,"  it  has  re- 
ceived the  widest  presentation  of  any  American 
play  ever  staged.  It  has  been  a  stock  favorite 
for  thirty-six  years  and  has  had  five  Broad- 
way revivals  in  New  York  City. 


Christie-Producers  Comedy, 
"Seven  Days, 99  Has  Great  Cast 


"S 


EVEN  DAYS,"  which  is  Al  Christie's 
chief  contribution  to  Greater  Movie 
Season,  has  what  Scott  Sidney,  the  di- 
rector, terms  a  thoroughly  competent  cast  who 
know  comedy  when  they  see  it. 

"Seven  Days,"  scheduled  for  release  by  Pro- 
ducers' Distributing  Corporation  September 
20th,  was  writen  by  Mary  Roberts  Rinehart 
under  the  title  of  "When  a  Man  Marries"  and 
■was  her  first  best  seller. 

Lillian  Rich,  loaned  through  courtesy  of 
Cecil  B.  De  Mille,  Creighton  Hale,  Lilyan 
Tashman,  Mabel  Julienne  Scott,  Hallam  Coo- 
ley,  William  Austin,  Tom  Wilson,  Rosa  Gore, 
Eddie  Gribbon  and  Charles  Clary  are  the  play- 
ers selected  to  portray  the  various  characters 
in  Mrs.  Rinehart's  story,  which  made  a  suc- 
cessful stage  vehicle  through  Avery  Hopwood's 
adaptation. 

In  casting  "Seven  Days"  Director  Sidney  has 
discarded  the  term  "all  star  cast"  as  having 
lost  its  significance  through  abuse.  "A  great 
comedy  cast"-  is  the  billing  on  this  production, 
which  includes  players  whose  past  work  guar- 
antee a  finished  performance  both  individually 
and  collectively.    "The  public  will  eventually 


term  it  an  all-star  cast,"  is  Mr.  Sidney's  pre- 
diction. 

Frank  Roland  prepared  the  screen  version  of 
"Seven  Days." 


181 


Warner  Bros*  Finish 
Four  More  Pictures 

Within  the  last  few  days  four  more 
Warner  Bros,  pictures  have  been  added 
to  the  list  of  finished  production  on 
1925-26  program. 

Among  these  is  Syd  Chaplin's  star- 
ring vehicle,  "The  Man  on  the  Box," 
from  Harold  McGrath's  novel  and  play, 
which  scored  hits  both  among  fiction 
lovers  and  followers  of  the  stage. 
Charles  ("Chuck")  Reisner  directed  the 
production. 

In  the  list  also  is  "Red  Hot  Tires," 
in  which  Monte  Blue  and  Patsy  Ruth 
Miller  are  supported  by  a  superior 
cast.  The  story  is  by  Gregory  Rogers, 
and  Earle  C.  Kenton  directed- 

In  "Three  Weeks  in  Paris,"  Matt 
Moore  and  Dorothy  Devore,  whose 
current  release,  "How  Baxter  Butted 
In"  is  creating  a  sensation,  promise  an- 
other treat  to  picture  fans.  This  also 
is  a  Gregory  Rogers  story,  with  Roy 
del  Ruth  handling  the  megaphone. 

Fourth  in  the  array  of  productions 
just  finished  is  the  picturization  of 
"Ranger  of  the  Big  Pines,"  adapted 
from  Hamlin  Garland's  thrilling  story, 
"Cavanaugh,  Forest  Ranger,"  Kenneth 
Harlan  plays  the  lead,  with  Helene 
Costello  in  an  important  role.  William 
Van  Dyke  was  director. 


"The  Bad  Lands" 


Harry   Carey's   New    Hunt   Stromberg  Pro- 
duction Goes  to  Pro-Dis-Co. 

Actual  filming  of  "The  Bad  Lands,"  Hunt 
Stromberg's  new  Harry  Carey  feature  for 
Producers  Distributing  Corporation  has 
been  completed  and  this  subject  has  been 
turned  over  to  the  cutting  room  for  final 
completion. 

"The  Band  Lands"  is  a  tale  of  the  early 
West  and  the  colorful  action  revolves 
around  a  frontier  cavalry  post.  Trilby 
Clark,  Hunt  Stromberg's  new  "discovery," 
who  scored  a  personal  hit  in  "Silent  Sander- 
son," a  previous  Carey  feature,  is  again  the 
star's  leading  woman  The  supporting  cast 
includes  Wilfred  Lucas,  Gaston  Glass,  Joe 
Ricksen  and  Buck  Black.  Dell  Henderson 
directed. 


Declare  yourself  some  big  profits! 


Metropolitan  Productions  Inc 

presents 


Km. 


I  ^  A  FRANCES  MARION 


production 


rom  the  novel 
by  Wilkie  Collins 


f(EL£ASED  BY 

PRODUCERS  DISTRIBUTING  CORPORATION^ 


182 


MOVING   PICTURE  WORLD 


July  11,  1925 


Pathe  News  Nos.  52  and  53  show  first  pictures  of  the  fighting  in  the  French  war  with  the  Riff  tribes  in  Morocco 


Pathe  Films  French  Blow 

Against  Riffs  in  Morocco 


FIRST  pictures  of  the  big  French  offens- 
ive against  the  Riff  tribesmen  in  Mor- 
occo are  a  vivid  and  thrilling  feature 
of  Pathe  News  No.  52.  When  the  Riffs  began 
their  outbreaks,  Emanuel  Cohen,  editor  of 
Pathe  News,  assigned  Andre  Glattli  of  his 
Paris  staff  to  cover  the  French-Riff  war,  and 
at  the  risk  of  his  life  he  has  taken  his  camera 
into  the  midst  of  hostilities  and  secured  sen- 
sational scenes  of  actual  warfare. 

The  following  resume  of  war  scenes  in  this 
special  feature  of  Pathe  News  No.  52  presents 
an  idea  of  the  unusual  views  secured  by  Cam- 
eraman Glattli :  Troops  advance  to  launch  fierce 
attack  upon  Riff  tribesmen  in  Astar  village ; 
the  French  artillery  opens  up  with  full  force 
to  shell  the  nest  of  the  Moors;  the  daring 
Pathe  cameraman  risks  his  life  in  the  midst 
of  the  firing,  as  the  bombing  of  Astar  continues; 
Scores  of  wounded — some  at  the  cameraman's 
very  side — the  Red  Cross  workers  give  heroic 
aid;  some  of  the  desperately  injured  are  rush- 
ed to  ambulances  in  the  rear  by  airplane;  be- 
hind the  lines  at  Fez,  Marshal  Lyautey,  in 
charge  of  war  against  the  Riffs  consults  with 
General  Hoecht,  his  chief  of  staff. 

Other  interesting  subjects  in  this  Pathe  News 
release  are:  The  Intercollegiate  Regatta  at 
Poughkeepsie,  which  was  won  by  the  Navy 
oarsmen;  A  "Tank  Wedding"  of  a  Buck  Pri- 
vate at  Golden,  Colorado ;  MacMillan's  Polar 


Expedition  bidding  farewell  to  the  United 
States;  the  placing  of  the  body  of  the  late 
Sen.  La  Follette  in  state  at  the  Capital  in 
Madison,  Wisconsin ;  Von  Hindenburg  "cap- 
tured" by  cameramen,  and  several  other  inter- 
esting topical  events. 


"The  Wanderer"  Completed 

Following  months  of  intensive  work  on  the 
part  of  both  Raoul  Walsh,  director,  and  the 
featured  players,  the  final  scene  for  "The  Wan- 
derer," for  the  famous  Biblical  parable  of  the 
prodigal  son  has  been  filmed  in  the  Paramount 
Hollywood  studio.  The  picture,  it  is  thought, 
will  set  a  new  record  both  for  its  spectacular 
features  and  for  its  beauty  of  photography.  In 
collaboration  with  Director  Raoul  Walsh,  Roy 
Pomeroy,  who  was  responsible  for  the  open- 
ing of  the  Red  Sea  in  "The  Ten  Command- 
ments," has  created  a  number  of  even  more 
startling  effects. 


Joe  Brandt  Announces  New 
Columbia  Policy  in  Force 


JOE  BRANDT,  President  of  Columbia  Pic- 
tures, who  is  touring  the  country  visiting 
exchanges  and  many  of  the  exhibitors  in 
the  key  cities,  believes  that  an  epoch-making 
event  in  the  history  of  independent  pictures 
occurred  this  season  when  his  company,  as  well 
as  a  number  of  other  large  independent  pro- 
ducers, will  have  prints  in  their  exchanges  to 
show  the  exhibitor  exactly  what  he,  in  turn, 
might  offer  to  the  public. 

"The  old  days  when  exhibitors  were  up 
against  a  'cat  in  the  bag'  proposition  are  gone 
forever,"  Brandt  explained.  "Columbia's  or- 
ganization, for  example,  worked  long  and 
faithfully  to  have  a  number  of  each  of  the 


Yours  for  a  Greater  Movie  Season! 


MtTROPOLITAN  PICTURES  INC. 


SIMON  THE 
JESTER' 

fmikxKiLy  WILLIAM  j.  LOCKE 


J  FRANCES  MARION  production  *f 

vleaseo  Br  PRODUCERS  DISTFJ BITTING  CORPORATIONT 


Columbia,  Waldorf  and  Perfection  series  cut, 
titled,  and  really  ready  for  distribution  before 
the  season  opehed. 

"Today,  actually  in  advance  of  release  dates, 
we  have  prints  of  the  lirst  few  of  each  of 
these  series  of  six  in  every  one  of  our  ex- 
changes. 

"This  was  made  possible  by  the  confidence 
which  the  exhibitors  placed  in  our  product  last 
season,  and  the  fact  they  have  shown  an  eager- 
ness to  book  our  entire  1925-26  series  of 
eighteen  pictures.  Of  course,  with  prints  in 
our  exchanges  now,  we  expect  our  bookings  to 
surpass  last  year's  business  for  the  early  sum- 
mer months. 

"This  season  we  have  worked  on  the  notion 
of  making  bigger  and  better  pictures,  even 
though  we  had  to  expend  much  more  money. 
We  expect  that  a  fair  portion  of  our  pictures 
will  be  bigger  success  than  even  our  'Mid- 
night Express,'  and  'Fighting  the  Flames,' 
although  these  two  pictures  actually  made  box 
office  history  in  a  number  of  important  first  run 
houses. 

"The  Danger  Signal,"  first  on  the  releasing 
order  of  our  Columbia  productions  was  ac- 
claimed as  a  worthy  successor  to  the  'Midnight 
Express'  at  a  private  showing  for  exhibitors 
which  we  held  in  Los  Angeles.  The  same  oc- 
curred in  New  York  when  this  picture  and  the 
first  of  the  Perfection  releases.  'Fighting 
Youth,'  as  well  as  the  opener  of  the  Waldorf 
series,  'Enemy  of  Man.'  The  Waldorf  series 
will  have  a  number  of  powerful  stories  as  ve- 
hicles for  Dorothy  Revier,  acclaimed  as  the 
most  beautiful  girl  in  California." 


July  11.  1925 


M  U  V  I  JS  G    PICTURE  WORLD 


183 


(Continued  from  page  166) 

>he  escapes  from  the  lodge  and  wanders  all 
night  in  a  storm  and  reaches  a  camp  where 
Joe  finds  her  and  takes  her  home.  Appre- 
ciating his  kindness  she  soon  becomes  en- 
gaged to  Joe.  One  day  she  reads  in  the 
newspaper  that  Wyman  is  being  tried  for  the 
murder  of  his  wife  which  occurred  the  night 
she  was  at  the  lodge.  Joe  rushes  her  to 
the  courtroom  in  time  to  save  Wyman,  but 
in  doing  so  she  sacrifices  her  own  reputa- 
tion. Joe,  realizing  Peggy's  great  love  for 
Wyman  releases  her  from  the  engagement 
and  she  finds  refuge  in  Wyman's  arms. 


"The  Sporting  Chance" 


Fast  Moving  Melodrama  of  the  Turf  Is  Film 
That  Should  Please  Majority 
of  Patrons 

Reviewed   by   Tom  Waller 

Milady's  boudoir  as  the  refuge  of  a  prize 
race  horse  being  sought  by  the  police,  and 
a  pony  ballet  in  which  beautifully  gowned 
women  ride  real  ponies  over  heavy  rugs 
amid  costly  bits  of  furniture  in  the  reception 
hall  of  a  huge  estate,  are  two  of  the  unusual 
scenes  in  Tiffany's  "The  Sporting  Chance." 
The  story  is  one  of  jockeys,  two  sporting 
men  and  a  pretty  girl.  It  has  punch  and 
pep  and  the  vivacity  associated  with  melo- 
dramas based  upon  the  racing  turf.  As  a 
whole  it  looks  mighty  good  from  the  coin 
angle  of  any  box  office. 

"The  Sporting  Chance,"  from  the  stand- 
point of  cast,  direction,  art  and  continuity, 
is  the  type  of  picture  which  with  all  propriety 
and  sincerity  he  prominently  placed  in  the 
quality  row  as  an  audience  attraction. 

The  atmosphere  of  the  paddock  and  the 
race,  with  thrilling  close-ups  of  neck-to-neck 
contestants,  furnish  the  big  splash.  Anyone 
who  has  ever  visited  a  race  track  will  ap- 
preciate these  scenes  for  their  realism.  The 
interest  in  this  film  race,  however,  is  par- 
ticularly suspenseful  since  upon  its  outcome 
hinges  the  happiness  of  a  loyal  Southerner, 
whose  only  property  is  his  horse  ;  a  beauti- 
ful girl,  whose  winnings  will  save  her  father 
from  disgrace,  and  ruination  of  a  suave 
bachelor,  the  treacherous  rival  of  the  South- 
erner for  the  girl's  hand. 

The  story  adheres  tenaciously  to  its  theme 
throughout.  Thus  an  audience  should  be  all 
keyed  for  the  race  when  the  Southerner 
"spirits  away"  his  winning  stalljon  from  un- 
der the  sheriff's  attachment  secured  by  the 
bachelor — hides  the  thoroughbred  in  the  bed- 
room of  his  fiance,  and  again  eludes  the 
police  when  he  gains  access  for  the  big 
event  by  disguising  the  pacer  as  a  decrepit 
nag. 

Lou,  TeHegcn  excellently  interprets  the 
bachelor  role.  Dorothy  Phillips  as  the  girl 
and  Theodore  Von  Eltz  as  the  owner  of 
"Kentucky  Boy"  are  also  worthy  of  especial 
mention. 

Cnst 

I>nrrell    Thornton  Lou  Tellegen 

Patricia   Winthrop  Dorothy  Phillips 

Caleb    Winthrop  George  Fawcett 

Robert  Selby  Theodore  Von  Eltz 

The   Joekey  \ndrew  Clarke 

Kentucky    Boy  Kentucky  Boy 

Author,   Jack  Boyle. 
Directed  by  Oscar  Affel. 
Adnpted  by  John  P.  Bernard. 
Length.  t;.<;!i<;  feet. 
Story 

Thornton,  wealthy  bachelor  sportsman,  is 
turned  down  by  Patricia,  society  girl.  She 
falls  in  love  with  Selby,  loyal  Southerner, 
whose  only  material  wealth  is  his  horse, 
"Kentucky  Boy."  Thornton  sets  a  sheriffs 
attachment  on  the  horse,  as  he  defrayed  its 
traveling  expenses  North.  Patricia  in  order 
to  save  her  father,  agrees  to  marry  Thornton. 
When  Selby  fnforms  her  that  the  purse  for 
the  race  would  meet  these  obligations  she 
works  with  the  Southerner,  enabling  him  to 


hide  his  horse  in  her  home  until  the  day  of 
the  race.  Selby  camouflages  the  stallion  so 
that  it  looks  like  a  peanut  vender's  nag  and 
gets  by  the  police  at  the  gate.  The  horse's 
victory  spells  happiness  for  the  couple  and 
Patricia's  father,  and  the  ruination  of  the 
bachelor. 


"The  Awful  Truth" 


Clever    and    Amusing    Sophisticated  Light 
Comedy  in  Adaptation  of  Play  Star- 
ring Agnes  Ayres 

Reviewed  by  C.  S.  Sewell 

Cleverness  is  the  outstanding  point  of 
"The  Awful  Truth"  adapted  from  a  Broad- 
way stage  success  and  offered  by  Producers 
Distributing  Corporation  with  Agnes  Ayres 
in  the  title  role. 

The  story  is  based  on  a  very  light  foun- 
dation and  is  a  domestic  comedy  drama 
dealing  with  the  romance  of  a  jealous  hus- 
band, a  flirtatious  wife  and  a  typical  wealthy 
rounder.  The  innocent  wife  is  divorced  on 
purely  circumstantial  evidence.  A  wise 
friend  believing  they  still  love  each  other 
brings  them  together  and  by  exercising  her 
woman's  wit  to  the  utmost  the  wife  succeeds 
in  winning  her  husband  back. 

The  plot  while  quite  slight  has  been 
smoothly  developed  and  smartly  directed  by 
Paul  Powell  and  the  players  all  seem  to 
enter  into  the  spirit  of  the  story,  the  result 
is  a  bright  and  peppy  production  that  is 
good  for  a  number  of  laughs  and  should 
appeal  more  especially  to  sophisticated 
patrons.  Some  of  the  humor,  especially  that 
in  the  subtitles  is  rather  subtle  and  all 
through  the  picture  is  evidence  of  clever 
craftsmanship  which  entertains  even  if  it 
does  not  seem  entirely  logical  or  true  to  life. 

One  of  the  best  sequences  is  almost  a 
travesty  on  the  familiar  situation  where  the 
villain  gets  the  woman  in  a  hunting  lodge 
and  the  hero  arrives  in  the  nick  of  time.  In 
this  instance,  the  wife  deliberately  brings 
about  this  situation,  taunting  the  other  fel- 
low to  make  love  to  her,  but  she  has  been 
careful  to  play  her  cards  so  that  her  hus- 
band will  be  within  reach  of  her  call  for 
help,  and  she  makes  this  situation  bring 
about  the  clearing  of  her  name  from  the 
suspicion  of  infidelity. 

Every  one  of  the  players  give  good  per- 
formances. Agnes  Ayres  is  an  excellent 
type  for  the  wife  and  Warner  Baxter  shows 
up  well  as  the  gruff,  jealous  husband. 
Phillips  Smalley  is  ideal  as  the  other  fellow, 
Winifred  Bryson  gives  a  pleasing  perform- 
ance as  the  helpful  friend.  In  the  rather  novel 
role  of  a  youthful  mooning  sentimental  lover 
Raymond  Lowney  is  delightful  and  Carrie 
Clarke  Ward  is  thoroughly  amusing  as  his 
wealthy  but  eccentric  aunt. 

Although  considerably  stretched  out  and 
possible  to  have  been  told  in  materially 
less  footage,  "The  Awful  Truth"  should  pro- 
vide pleasing  light  entertainment  especially 
for  the  more  intelligent  class  of  patrons. 
Cast 

Lucy   Satterley  Agnes  Ayres 

No  rin. i  ii   Satterley  Warner  Baxter 

Kempster   Phillips  Smalley 

Danny  Lecson  Raymond  Lowney 

Josephine   Winifred  Bryson 

Mrs.  Leeson  Ciirrie  Clarke  Ward 

Based  on  stage  play  by  Arthur  Richman. 
Directed  by  Paul  Powell. 
Length,  5,»17  feet. 
Story 

Lucy  is  popular  with  the  men  and  after  she 
is  won  by  the  modern  cave-man  tactics  of 
Norman  Satterley  she  continues  her  flirta- 
tions which  arouse  the  intense  jealousy  of 
her  husband.  He  particularly  resents  the  at- 
tentions cf  Kempster,  a  rounder,  who,  how- 


ever makes  him  a  flattering"  offer  to  take 
charge  of  a  mining  proposition  and  he  goes 
to  investigate.  Lucy,  to  get  away  from 
Kempster,  visits  her  friend  Josephine.  A 
fire  occurs  in  the  apartment  house  and  Lucy 
and  Kempster,  who  also  lives  in  the  sameV 
building,  meet  on  a  fire  escape  in  negligee.  \ 
Norman  returns  just  at  this  time,  and  refus-  \ 
ing  to  accept  any  explanation,  divorces  Lucy.  ] 
A  year  later,  at  a  winter  resort,  Josephine 
finally  persuades  Lucy  to  accept  a  silly  young 
millionaire,  Danny,  who  is  infatuated  with 
her.  His  aunt  refuses  to  sanction  the  match 
and  Josephine  sends  for  Norman,  who  says 
Lucy  is  blameless,  and  tellls  her  he  lied  like  a 
gentleman.  Norman  and  Lucy  again  become 
friendly,  but  he  still  does  not  believe  her  un- 
til she  engineers  a  scene  with  Kempster  in 
a  lodge  so  that  Norman  comes  to  her  rescue. 
Finally,  Norman  admits  he  has  been  unhappy 
and  w«mts  her  back,  and  says  as  there  can 
be  no  happiness  in  marriage  without  trust  he 
ha:i  deif  'ded  to  trust  her. 


"American  Pluck" 


George  Walsh  a  Peppy  Hero  in  Melodramatic 
and   Amusing    Chadwick  Picture 
Reviewed  by  Sumner  Smith 

"American  Pluck,"  starring  the  athletic 
George  Walsh  and  directed  for  I.  E.  Chad- 
wick by  Richard  Stanton,  is  a  romantic  and 
exciting  story  of  an  irresponsible  American 
youth  in  a  fictitious  foreign  country.  He 
saves  the  princess  from  court  intrigue  and 
ultimately  ascends  to  the  throne  with  her. 

Only  the  most  imaginative  can  find  realism 
in  the  picture  because  of  the  very  nature 
of  the  story.  The  director  realized  this  at 
the  start,  and  so  he  has  turned  out  a  fea- 
ture which  smoothly  turns  from  melodrama 
into  good  comedy  and  then  back  into  "mel- 
ler."  Fans  who  like  their  action  in  the  raw 
will  like  the  picture. 

Walsh  is  a  goodlooking,  virile  American 
youth  and  he  instills  a  lot  of  pep  into  the 
action.  Opposite  him  is  Wanda  Hawley  as 
the  princess.  She  gives  a  satisfactory  per- 
formance. Frank  Leigh  is  a  capable  vil- 
lain, and  Tom  Wilson,  Leo  White  and  Dan 
Mason  have  very  fine  comedy  parts.  Photo- 
graphic effects  by  Lylman  .Broening  and 
titles  by  Ralph  Spence,  who  also  did  the 
scenario,  are  worthy  of  special  mention.  One 
of  Spence's  best  titles  is,  "Father,  who  is 
working  his  son's  way  through  college." 

One  feature  of  the  picture  is  a  prize-fight 
with  one  "Hard  Boiled"  Perry.  Walsh  is  a 
realistic  scrapper,  and  with  Leo  White  on 
the  sidelines  making  comedy,  the  scene  goes 
over  great. 

The  athletic  star's  stunts  are  well  done, 
particularly  one  dive  off  a  cliff;  Broening's 
camera  work  put  this  over  to  great  effect. 
Cast 

Blase  Derringer  George  Walsh 

Princess    Alicia  Wanda  Hawley 

Count   Birkhaif  Sidney  DeGrev 

Count   Verensky  Frank  Leigh 

Jefferson  Lee,  Tom  Wilson 

Lord   Raleigh  Leo  White 

American  Consul  Dan  Mason 

From  Eugene  P.  Jyle,  Jr.'s  novel  "Blaze 
Derringer." 
Seennrio  by   Ralph  Spence. 
Directed  by  Richard  Stanton. 
Length,   5JJOO  feet. 
Story 

Dad  sends  Blaze  Derringer,  out  to  make 
his  way  in  the  world.  Blaze  starts  in  a  side- 
door  Pullman,  joining  forces  with  three 
hoboes.  One  of  them.  Lord  Raleigh,  becomes 
his  manager  when  Blaze  engages  in  a  prize- 
fight. Princess  Alicia  of  Bargonia  witnesses 
his  victory  and  takes  him  to  his  country  to 
head  her  army.  Blaze  finds  that  Count 
Verensky  plans  to  ascend  the  throne.  The 
Princess  is  kidnapped,  but  Blaze  rescues  her 
and  Verensky  is  Imprisoned.  Blaze  wins  a 
wife  and  a  throne. 


184 


MOVING    PICTURE  WORLD 


July  11,  1925 


a- 


The  Bloodhound" 


Bob   Custer   Appears   in    Dual   Role   in  His 
Newest  for  F.  B.  O.  Which  Is  Story 
of  Mounted  Police 

Reviewed  by  C.  S.  Sewell 

Bob  Custer  who  started  his  series  for  F.  B. 
0.  as  a  Texas  Ranger  has,  while  preserving 
the  type  of  role  of  an  enforcer  of  the  law, 
transferred  the  locale  of  the  action  from  Texas 
to  the  Canadian  Northwest,  and  in  his  newest 
Jesse  Goldburg  Production  "The  Bloodhound" 
appears  as  a  member  of  the  Northwest  Mount- 
ed Police. 

The  story  follows  the  usual  lines  of  films 
of  this  kind  centering  in  the  efforts  of  the 
hero  to  "get  his  man."  The  action,  however, 
is  a  little  more  complicated  than  is  ordinarily 
the  case,  for  the  star  has  a  dual  role  appear- 
ing also  as  a  trapper  suspected  of  murder. 
This  causes  the  "Mounty"  to  be  suspected  by 
one  of  his  fellow  workers  as  having  been 
sent  out  to  arrest  himself,  bringing  about  a 
unique  situation  as  this  fellow  is  sent  out  to 
arrest  the  hero. 

This  situation  is  really  more  novel  than  con- 
vincing; the  story,  however,  has  the  vigorous 
action  and  pleasing  out-door  atmosphere  of  the 
Northwestern  films  with  plenty  of  snow  stuff 
that  should  prove  welcome  at  this  season. 

The  story  is  melodramatic  and  probability 
is  not  at  all  times  adhered  to  but  there  is 
good  suspense  in  the  climax  where  the  hero 
locates  his  man  and  finds  he  is  his  long- 
lost  brother  and  right  on  top  of  this  the  other 
"mounted"  man  appears  and  the  hero  gives 
himself  up  in  his  brother's  place.  The  big- 
gest punch  comes  when  the  trapper's  wife 
dramatically  confesses  the  truth. 

Custer  is  a  good  type  for  a  role  of  this 
kind  and  seems  perfectly  at  home  and  gives 
a  good  performance,  the  others  in  the  cast  do 
satisfactory  work,  Mary  Beth  Mil  ford  is  seen 
as  the  heroine. 

In  houses  where  outdoor  stories  dealing  with 
the  Mounted  Police  are  popular  "The  Blood- 
hound" should  prove  a  satisfactory  program 
attraction. 

Cast 

Relleau  Bob  Custer 

Sgt.  McKenna    Bob  Custer 

Rambo   David  Dunbar 

Constable  Fitzgerald  Ralph  McCullough 

Marie  Rnmbo  Mary   Beth  Mllford 

Betty   Belleau  Emily  Barry 

Story  by  H.  H.  Van  Loan. 
Directed  by  William  Craft. 
Length.  4,800  feet. 
Story 

Belleau,  a  trapper,  gets  into  a  fight  and 
Rambo,  a  factor,  is  killed.  Belleau  is  accused 
and  makes  his  escape.  Sgt.  McKenna  of  the 
Mounted  Police  returns  from  another  case 
and  *s  immediately  put  on  this  one.  He  is 
the  double  of  Belleau,  and  when  Constable 
Fitzgerald  of  the  Mounted  Police  sees  him 
he  is  convinced  that  he  is  the  murderer  and 
Is  sent  to  apprehend  McKenna.  who  is  in 
love  with  Rambo's  daughter  Marie.  McKenna 
locates  his  man  and  finds  that  Belleau  is  his 
long-lost  brother,  and  for  the  sake  of  Bel- 
leau's  wife  and  child  he  changes  clothes  with 
him  and  allows  Fitzgerald  to  arrest  him. 
Belleau's  wife,  unable  to  stand  the  strain, 
tells  the  truth.  McKenna  arrests  his  brother 
and  brings  him  back  and  the  Captain  pro- 
duces a  half-breed  who  confesses  he  mur- 
dered Rambo.  Belleau  is  freed  and  McKenna 
wins  Marlfc. 


"Fighting  Courage" 


Ken     Maynard    Lively     Hero    in  Actionful 
Davis    Distributing  Western 
Reviewed  by  Sumner  Smith 

The  principal  object  of  "Fighting  Cour- 
age," a  Davis  Distributing  Division  picture, 
quite  plainly  was  to  instill  as  many  thrills 


as  possible  into  the  five  reels.  From  the 
very  beginning  it  starts  to  "pick  on"  the 
nervous  system  with  fast  automobile  driving 
and  encounters  with  a  bold,  bad  bandit. 
Such  a  speedy  opening  sometimes  presages 
a  sorry  sagging  of  interest  in  the  middle  of 
a  picture,  but  "Fighting  Courage"  manages 
an  ever-ascending  suspense. 

Ken  Maynard  is  a  newcomer  in  the  ranks 
of  western  stars  and  he  should  be  welcomed 
by  the  fans.  He  has  the  physique  and  the 
good  looks,  and  he  gets  plenty  of  pep  into 
his  work.  Peggy  Montgomery  is  attractive 
and  capable  in  the  role  of  heroine,  and  the 
other  players  do  well.  The  Hollywood 
Beauty  Sextette  is  heavily  featured  in  sub- 
titles but  is  somewhat  incidental  in  the  ac- 
tion. The  members  don't  seem  to  have  been 
discovered  on   California   bathing  beaches. 

The  plot  hinges  on  a  similarity  in  appear- 
ance of  the  hero  and  the  bandit.  Both  of 
them  are  thoroughly  chased  all  over  the 
landscape  and  have  to  do  some  fast  riding 
to  escape  the  bullets  of  posses.  Besides 
saving  the  girl  from  danger,  the  hero  also 
is  commissioned  to  discover  a  lost  mine  and 
he  succeeds  after  many  close  shaves  and 
really  good  fist  fights. 

Because  it  teems  with  action  and  because 
Ken  Maynard  is  a  lively,  likeable  young- 
ster, "Fighting  Courage"  ought  to  please 
western  audiences  despite  its  sometimes 
choppy  continuity.  Tarzan  described  as 
"King  of  All  Horses,"  is  featured  in  the  pic- 
ture.   He  is  a  clever  white  horse. 

Cast 

Richard  Klngsley    "Ken"  Maynard 

Marjorie  Crenshaw    Peggy  Montgomery 

Kingsley,   Sr   Melford  McDowell 

Mark  Crenshaw    Frank  WhltNon 

Bert   Kinkaid    Henry  Ward 

Sambo    Jas.  Barry,  Jr. 

Luke   Collins    Gna  Savllle 

Story  by  Frank  Howard  Clark 
Directed  by   Clifford   S.  El  felt 
Length,   .%,O0O  feet 
Story 

Richard  Kingsley  goes  west  to  make  good. 
He  meets  a  bandit  who  forces  him  to  ex- 
change clothing  and  gives  him  back  his 
white  horse,  previously  stolen  from  the 
Senior  Kingsley's  ranch.  Posses  pursue  the 
young  man,  thinking  him  the  bandit.  He 
meets  and  falls  in  love  with  Marjorie  Cren- 
shaw who  befriends  him  when  he  is  captured 
and  in  danger  of  severe  treatment.  During 
his  eventful  life  dodging  sheriffs  Kingsley 
manages  to  locate  a  lost  mine.  He  bests  the 
bandit  in  a  fist  fight  and  obtains  possession 
of  the  mine,  thus  fulfilling  his  promise  to 
his  father.  Marjorie  and  he  are  now  In  a 
position  to  develop  their  romance  without 
hindrances. 


"Before  Midnight" 

Henry    Ginsberg    Offers    Fast-Moving  and 
Exciting  Crook  Melodrama  Starring 
William  Russell 

Reviewed  by   C.  S.  Sewell 

With  the  curiosity  arousing  title  "Before 
Midnight"  Henry  Ginsberg  Distributing 
Corporation,  a  newcomer  in  the  independent 
market,  is  offering  the  first  of  a  series  of 
William  Russell  productions  made  for 
Royal  Pictures. 

An  attempt  on  the  part  of  the  hero  to 
smuggle  a  valuable  jewel  into  this  country 
and  the  efforts  of  a  detective  agency  aided 
by  the  heroine  to  obtain  this  gem  furnishes 
the  basis  for  exciting  melodrama,  in  which 
the  principals  are  involved  in  a  series  of 
cleverly  developed  situations  which  while 
highly  improbable  are  decidedly  ingenious 
and  hold  the  interest  even  if  they  do  not 
convince. 

"Before  Midnight"  for  the  most  of  its 
footage  falls  into  the  category  of  a  crook 


story  as  the  big  secret  that  the  hero  is  in 
reality  the  new  owner  of  the  detective 
agency  and  the  whole  thing  is  a  plot  to  trap 
the  manager  who  is  suspected  of  crooked 
work  is  carefully  hidden.  The  crook  angle 
scores  on  its  own  footing  and  the  unex- 
pected twist  provides  a  punch  climax  and  by 
clearing  the  hero  of  suspicion  brings  about 
a  happy  ending. 

The  entire  action  of  the  story  which  be- 
gins in  the  morning  transpires  before  mid- 
night of  the  same  day,  and  in  keeping  with 
this  rapidity  of  plot  development  is  the 
speed  of  the  action.  One  exciting  situation 
dovetails  right  into  another  with  no  time 
for  the  interest  to  lag. 

William  Russell  gives  a  convincing  per- 
formance as  the  supposed  crook  with  Bar- 
bara Bedford  capably  portraying  the  girl. 
Brinsley  Shaw  is  effective  as  the  valet  who 
turns  out  to  be  a  secret  service  man  and 
Alan  Roscoe  is  well  cast  as  the  crooked 
detective. 

The  production  details  are  thorougly  ade- 
quate and  "Before  Midnight"  should  please 
the  average   patron   for  its  exciting  melo- 
drama overbalances  its  improbabilities. 
Cast 

Tom  Calloway  William  Russell 

Helen    Saldivar  Barbara  Bedford 

■>•**■   Brinsley  Shaw 

Durand  Alan  Rnsrer 

Julio  Saldivar  Rex  Lease 

Story  by  Jules  Furthman. 
Directed  by  John  Adolfl. 
Length,   4.805  feet. 
Story 

To  save  her  weak  brother  from  prison, 
Helen  Saldivar  agrees  to  aid  Durand  the 
head  of  a  detective  agency  by  watching 
Tom  Galloway,  while  both  are  guests  at  a 
house  party.  The  plan  however  threatens 
to  strike  the  rocks  as  they  fall  in  love  with 
each  other.  Durand  Is  watching  Galloway 
whom  he  suspects  of  smuggling  In  a  valu- 
able emerald.  To  save  Tom,  Helen  secures 
the  emerald  and  double  crosses  Durand,  who 
however  accuses  both  of  being  in  the  plot. 
Finally,  on  hearing  Helen's  story  Tom  pro- 
duces the  emerald  but  Durand  accepts  a  big 
bribe  to  keep  quiet.  Tom  then  discloses 
that  he  is  the  real  head  of  the  detective 
agency  and  that  it  was  all  a  plan  to  trap 
Durand.  With  all  explained,  Helen  and  Tom 
declare  their  love  for  each  other. 


"Qrounds  for  Divorce" 


Paul    Bern    Makes   a   Delightful  Production 
for   Paramount   of   Rather  Too 

Foreign  a  Story 
Reviewed  by  Epe*  W.  Sargent 

Paul  Bern  leads  an  admirable  cast  through 
a  delightful  presentation  of  a  story  too 
foreign  in  its  atmosphere  to  be  thoroughly 
appealing  to  American  audiences. 

The  people  in  this  screen  version  of  the 
play  by  Guy  Bolton  from  the  original  of 
Ernest  Vajda,  do  not  act  as  we  would  have 
them,  and  the  result  is  a  play  that  is 
thoroughly  amusing,  but  which  carries  no 
strong  appeal.  It  may  please  for  the  moment, 
but  quickly  be  forgotten,  for  the  situations 
are  too  foreign  to  be  approved  by  the  aver- 
age American  audience. 

Florence  Vidor  is  seen  to  better  advan- 
tage than  usual  and  Matt  Moore  is  at  his 
best.  Harry  Myers  does  so  well  that  one 
is  sorry  he  is  not  permitted  to  keep  his 
newly  acquired  wife,  while  Louise  Fazenda 
is  capital  as  the  actress,  providing  the 
broader  comedy.  George  Andre  Beranger 
deserves  a  word  of  praise  for  his  well- 
planned  playing  of  the  aviator  and  the  minor 
roles  are  all  in  careful  hands. 

It  is  an  unusually  good  ensemble,  and  a 
splendid  production  both  in  the  direction  of 


July  11.  1925 


MOVING   PICTURE  WORLD 


185 


the  scenes  and  the  choice  of  interior  and 
exterior  locations.  But  the  play  itself  is 
caviare  to  the  average  American  taste. 

Cast 

Alice  Sorbier    Florence  Vidor 

Maurice  Sorbier    Matt  Moore 

Count    Zapata    Harry  Myers 

Marianne    Louise  Fazenda 

Guido    George  Andre  Beranger 

Labell    Gustave  von  Seyffertitz 

Marie    Edna  Mae  Cooper 

From  Guy  Bolton's  play  from  Ernest  Vajda 
Scenario  by  Violet  Clark 
Directed  by  Paul  Bern 
Length  5002  feet 
Story 

Maurice  Sorbier,  French  attorney  specializ- 
ing in  divorce,  is  on  his  honeymoon.  He 
seeks  to  put  his  business  from  him,  but  his 
friend  Count  Zapata,  brings  to  him  a  lady 
in  distress,  and  he  jots  down  his  new 
client's  grounds  for  divorce.  Nearly  a  year 
passes.  He  is  getting  a  divorce  for  a  fam- 
ous Parisian  actress.  Judgment  is  reserved 
with  the  Intimation  that  more  testimony  is 
needed.  Sorbier  urges  IVTarianne  to  egg  her 
husband  to  fresh  outbursts  and  the  anni- 
versary of  the  marriage  she  invites  her 
husband  into  throwing  an  inkwell  at  her.  In 
her  negligee  she  rushes  among  the  friends 
gathered  to  celebrate  the  anniversary  to 
show  her  attorney  the  material  evidence.  He 
becomes  lost  In  the  case  and  Alice  decides 
that  she,  too,  has  grounds  for  divorce.  Three 
months  later  she  marries  Count  Zapata  at  a 
distance.  Guldo,  an  aviator,  comes  to  her 
aid.  He  summons  Sorbier  and  then  takes  the 
Count  up  in  his  plane  and  does  stunts  until 
the  thoroughly  seasick  nobleman  signs  a 
renunciation.  Alice  leaves  to  divorce  the 
Count  and  remarry  her  real  love. 

"Kivalina  of  the 

Ice  hands99 

Aurora   Borealis  in   Natural   Color  is  High 
Spot    of    This    Pictorial     Record  of 
Eskimo   Life  Today- 
Reviewed  by  C.  S.  Sewell 

A  pictorial  record  of  explorer  Earl  Ross- 
man's  two  years  stay  among  the  Eskimos  in 
the  most  northern  part  of  the  American 
continent  is  unfolded  in  "Kivalina  of  the  Ice 
Lands"  which  is  being  offered  by  B.  C.  R. 
Productions,  Inc. 

Taking  its  title  from  the  heroine,  it  is  a 
comprehensive  record  of  Eskimo  life  today. 
The  story  is  exceedingly  slight,  just  enough 
on  which  to  hang  the  action  which  shows 
these  people  going  about  their  daily  life. 
The  dramatic  angle  is  carried  largely  in  the 
subtitles  which  at  times  however  hardly  seem 
to  be  in  the  language  that  the  Eskimo  would 
use. 

Among  the  striking  scenes  which  dis- 
tinguish this  picture  from  others  of  the  Arc- 
tic are  views  of  the  ocean  in  the  process  of 
freezing  with  the  waves  as  they  surge  in 
on  the  coast  apparently  masses  of  small  pieces 
of  ice,  and  shots  of  the  Spring  thaw  with 
huge  fissures  developing  and  floes  break- 
ing away  from  the  main  body. 

The  most  outstanding  shots,  however  are 
those  of  the  aurora  borealis  filmed  in  natural 
•color.  While  obtaining  these  scenes  was  a 
notable  feat  that  is  impressive  in  its  effect 
the  result  does  not  measure  up  to  the  mag- 
nificent spectacle  of  this  natural  phenomena 
of  which  we  have  heard  such  rapturous  ac- 
counts. 

The  Eskimos  are  shown  migrating  to  the 
sea  during  the  hunting  season,  driving  im- 
mense herds  of  reindeer,  building  large  boats 
out  of  skins  which  are  placed  over  a  wood- 
en frame,  and  there  are  a  number  of  views 
of  their  harpooning  seal,  an  excellent 
sequence  pictures  a  walrus  hunt  with  the 
water  dotted  with  scores  of  these  huge  crea- 


tures and  in  one  instance  the  capture  of  a 
white  whale  is  shown. 

The  Eskimo  children  are  seen  at  play  en- 
joying themselves  much  like  other  children, 
tobogganing  being  their  chief  sport,  and  we 
learn  that  they  are  quite  expert  jugglers. 
At  times  vast  flocks  of  wild  birds  almost 
darken  the  horizon  and  an  interesting  scene 
shows  the  building  of  a  corral  out  of  ice 
cakes  when  the  time  comes  to  herd  and  count 
the  reindeer. 

There:  are  several  impressive  views  of 
Arctic  storms  and  the  most  dramatic  sequence 
shows  the  hero  caught  in  a  blizzard  and 
building  an  igloo  of  ice  as  a  shelter.  Morn- 
ing finds  it  "snowed  under"  and  the  rein- 
deer steeds  gone.  He  soon  recaptures  them 
and  killing  one  for  food  and  to  use  its  hide 
as  a  sled  he  manages  to  get  back  to  safety. 

The  human  interest  angles  are  not  played 
up  with  particular  strength  nor  is  there  the 
expected  dramatic  punches  in  the  actual 
catching  of  the  seals,  walrus,  etc.  The  pic- 
ture depends  mainly  for  its  appeal  on  its 
being  a  true  picturization  of  Eskimo  life. 
Its  value  is  largely  instructive  and  as  enter- 
tainment it  falls  into  the  class  of  a  scenic 
or  travelogue. 

The  worth  of  "Kivalina"  as  an  audience 
attraction  will  depend  largely  on  whether 
your  patrons  have  seen  other  films  of  this 
kind  and  also  as  to  whether  a  picture  of  this 
type  will  hold  their  interest  for  a  number  of 
reels  as  the  main  feature  on  the  program. 
Cast 


Heroine    Kivalina 

Hero    Aguvaluk 

Witch  Doctor  Nashulik 

Kivnlina's   Brother   Tookatoo 

Master    Hunter  IVunak 


Picture    of    Eskimo    Life    photographed  by 
Earl  Rossman. 
Titled  and  edited  by  Katharine  Hilliker. 
Length,  5,700  feet. 
Story 

Aguvaluk,  a  great  Eskimo  hunter  plans 
to  wed  Kavalina  the  belle  of  the  tribe  and 
goes  to  Nashulik  the  witch  doctor  for  his 
consent.  Nashulik  tells  him  he  must  not 
marry  until  he  has  discharged  his  father's 
debt  and  to  go  out  alone  and  capture  forty 
seals.  This  he  does  after  a  great  struggle, 
resenting  the  fact  that  he  cannot  go  with  the 
others  who  capture  a  white  whale  and  a 
number  of  walruses.  Nashulik  then  informs 
him  that  to  discharge  the  interest  on  the 
debt  he  must  bring  in  the  rare  silver  fox. 
After  great  privation  Aguvaluk  finally  traps 
one  several  hundred  miles  inland.  Returning 
home  he  is  caught  in  a  fierce  storm,  and 
builds  himself  an  ice  shelter  for  the  night. 
In  the  morning  his  reindeers  have  disap- 
peared but  he  finally  captures  them  know- 
ing they  will  wander  into  the  teeth  of  the 
gale.  To  satisfy  his  hunger  he  kills  the 
smaller,  using  its  hide  to  make  a  new  sled. 
Finally  reaching  home,  his  father's  debt 
fully  discharged,  he  prepares  to  marry 
Kivalina  and  there  is  a  big  wedding  feast 
prepared. 


"A  Lucky  Accident" 

(Universal — Comedy — One  Reel) 

A  snappy  fast-moving  comedy  that  have  a 
number  of  amusing  situations  and  with  sev- 
eral laughs  in  the  subtitles  is  this  the  new- 
est of  Universal's  single  reel  comedies  featur- 
ing fat  and  jolly  Charles  Puffy.  The  idea 
is  slight  and  familiar  and  shows  Puffy  as 
starting  out  for  a  little  pleasure,  landing  in 
a  hospital,  falling  in  love  with  a  nurse  and 
finding  out  when  he  returns  home  that  she 
is  the  very  girl  his  mother  has  wished  him 
to  meet.  It  has  been  given  good  direction 
and  introduces  some  laughable  situations, 
especially  where  Puffy,  crawling  under  an 
over-turned  auto  to  help  its  occupants  is 
grabbed  by  the  ambulance  crew  and  rushed 
to  the  hospital.    It  is  one  of  the  best  of 


the  new  Charles  Puffy  series  which  have 
been  hitting  a  pretty  good  pace.  A  few  more 
like  this  one  will  firmly  establish  Puffy  with 
the    audiences    that    like    fat    comedians. — 

C.  S.  S. 


"Just  In  Time" 

(Universal — Western — Two  Reels) 

Wanda  Wiley  is  the  featured  player  in 
this  two-reel  Century  Comedy  distributed 
by  Universal.  It  is  slapstick  worked  into  a 
highly  improbable  story  of  a  reporter  who 
ferrets  out  a  gang  that  have  threatened  to 
destroy  a  newspaper  and  have  kidnapped  the 
son  of  the  editor.  Miss  Wiley  in  this  role 
climbs  up  a  drain  pipe,  gets  into  the  con- 
spirators den,  frees  the  boy  and  finally  leads 
the  gang  in  a  chase  that  ends  in  the  news- 
paper office  where  they  are  captured.  There 
are  some  amusing  rough  and  tumble  and 
slapstick  scenes  that  will  appeal  to  fans  that 
like  this  type  of  production,  but  there  is 
very  little  ingenuity  or  originality  and  as  a 
whole  it  fails  to  measure  up  to  this  star's 
recent  vehicles. — C.  S.  S. 


"Sherlock  Sleuth" 

(Pathe— Comedy— Two  Reels) 

This  Hal  Roach  Star  Comedy  presents 
Arthur  Stone  in  the  role  of  a  hotel  detec- 
tive with  nothing  much  under  his  hat.  A 
famous  crook  robs  the  guests  and  the  detec- 
tive himself,  then  staves  off  capture  tem- 
porarily by  enlisting  the  services  of  a  lion. 
This  animal  puts  the  guests  to  rout,  but 
finally,  through  a  series  of  lucky  happen- 
ings, the  detective  nails  the  criminal  and 
his  female  accomplice.  The  subject  is  of 
the  familiar  slapstick  type,  consisting  largely 
of  chases  and  far-fetched  subtitles.  It  is 
well  acted  by  Stone  and  a  cast  including 
Noah  Young.  Martha  Sleeper,  Marjorie 
Whiteis  and  William  Gillespie.  Ralph  Cedar 
directed  under  the  supervision  of  F.  Rich- 
ard Jones. — S.  S. 


"Film  Facts" 

(Red  Seal — Magazine — One  Reel) 

Two  sections  of  greater  length  than  usual 
comprise  issue  "G"  of  Film  Facts  distributed 
by  Red  Seal.  The  first  part  is  a  compre- 
hensive review  of  the  activities  of  the  Coast 
Guard  in  their  protection  of  life  and  ship- 
ping along  the  Ocean  and  Great  Lakes. 
There  are  scenes  showing  how  they  patrol 
the  beach,  resuscitate  a  drowning  man  and 
rig  up  a  breeches  buoy  to  haul  in  survivors 
from  steamers  in  distress.  One  of  the  most 
interesting  and  instructive  items  of  this  en- 
tire series  is  the  section  which  is  of  a  his- 
torical nature,  showing  the  various  types  of 
fire  engines  from  the  first  hand  pump  right 
up  to  the  present  powerful  and  speedy  auto- 
ht^i'Ip  fire  engine. — C.  S.  S. 


Pathe  Review  No.  28 

(Pathe— Magazine — One  Reel) 

Of  chief  interest  are  scenes  of  an  Ameri- 
can Indian  wedding.  These  are  contrasted 
with  the  typical  American  wedding  in  this 
issue  of  the  "Here  Comes  the  Bride  Series." 
"Wonders  in  Wax"  are  really  remarkable  in 
showing  the  making  of  life-like  dummies  in 
Paris.  The  Pathecolor  section  reveals  "The 
Gorges  of  Ardeche"  in  Southern  France. — 
S.  S. 


The  Pep  of  The  Program 

News  and  reviews  of  ShopGT  subjects  and  Serjals 

"The  White 

Wing's  Bride" 


"Shorts"  Reviewed 


"Waking" 


(Pathe — Comedy — Two  Reels) 

This  is  the  second  Harry  Langdon  comedy 
of  a  series  of  two  made  by  Principal  Pic- 
tures Corporation  under  the  direction  of  Alf 
GouldiiiK.  It  varies  from  the  usual  Lang- 
don comedy  in  that  it  is  so  full  of  gags 
familiar  to  audiences  that  Langdon  hasn't 
a  chance  to  be  personally  funny.  In  a  few- 
scenes  he  appears  as  a  street  cleaner,  but 
most  of  the  time  is  all  dressed  up.  All  he 
is  given  an  opportunity  to  do  is  to  run 
around  and  grimace.  His  best  humor  is  of 
the  more  subtle  and  leisurely  sort,  and  this 
subject  rushes  him  from  one  disconnected 
situation  to  another.  The  humor  is  very 
broad  and  the  subtitles  are  forced  attempts 
to  be  funny.  Audiences  that  like  burlesque 
undoubtedly  will  find  much  to  enjoy  in  "The 
White  Wing's  Bride."  but  Langdon's  ever 
increasing  throng  of  followers  won't  con- 
sider it  typical  of  his  work. — S.  S. 


"The  Ropin'  Venus' 


(Universal — Western — Two  Reels) 

Here  is  another  Universal  two-reeler  re- 
leased under  the  Mustang  brand,  featuring 
Josie  Sedgwick,  who  gives  a  good  account 
of  herself  in  the  type  of  role  which  usually 
falls  to  the  lot  of  a  male  star.  The  action 
concerns  a  gang  of  rustlers,  who,  by  a  ruse, 
lure  the  sheriff's  party  to  one  ranch  while 
they  make  a  raid  on  another.  Josie,  as  the 
sheriff's  daughter,  gets  on  to  their  plan  and 
follows  a  suspicious  character.  They  cap- 
ture and  bind  her,  but  she  gets  free  and 
signals  her  father  with  a  mirror.  They 
chase  her  but  she  captures  two  of  them,  but 
deciding  she  has  had  enough  excitement 
agrees  to  settle  down  as  the  husband  of  one 
of  the  posse.  Miss  Sedgwick  again  demon- 
strates that  she  is  a  fine  horsewoman  and 
acquits  herself  creditably  in  the  strenuous 
western  stunts.  This  film  is  up  to  the  stand- 
ard of  the  average  western  and  there  is  an 
additional  noveltv  in  Miss  Sedgwick's  role. — 
C.  S.  S. 


"Below  Zero" 

(Educational — Comedy — Two  Reels) 

"Below  Zero"  has  plenty  of  snow  but  a 
lot  of  rambling  incidents  for  the  story.  The 
frigidity  of  the  atmosphere  should  create  a 
longing  in  the  average  theatre  on  a  hot 
afternoon  for  a  cooler  clime.  Lige  Conly, 
supported  by  Estelle  Bradley,  Robert  Kort- 
man  and  others,  ploughs  through  banks  of 
snow  and  indulges  in  some  by-play  with  so- 
called  badmen.  Spectators  should  be 
amused  by  the  antics  of  a  horse  on  snow- 
shoes  and  then  skiis.  A  colored  valet  to 
Conly  also  may  provide  a  few  laughs.  His 
sled  is  provided  with  a  kitchen  range  to 
which  is  attached  a  long  stove  pipe.  As  a 
whole  this  two-reel  Mermaid  comedy  should 
provide  average  amusement  for  slapstick 
fans. — T.  W. 


In  This  Issue 

Below  Zero  (Educational) 
Film  Facts  (Red  Seal) 
Just  in  Time  (Universal) 
Knockout  Man,  The  (Universal) 
Learning  How  (Pathe) 
Lucky  Accident,  A  (Universal) 
Ough!  (Pathe) 
Pathe  Review  No.  28  (Pathe) 
Permit  Me  (Educational) 
Ropin'  Venus,  The  (Universal) 
Sherlock  Sleuth  (Pathe) 
Waiting  (Educational) 
White  Wings  Bride,  The  (Pathe) 


"Permit  Me 


(Educational — Comedy — One  Reel) 

A  wedding  of  the  Bowery  type,  with  a 
taxi  driver  and  a  sales  girl  as  the  prin- 
cipals, leads  off  this  one-reel  comedy.  Cliff 
Bowes,  Eddie  Nelson,  Virginia  Vance  and 
Zelma  O'Neal  are  in  shoe-throwing,  slam- 
bang  roles.  The  comedy  moves  at  good 
slapstick  speed,  with  a  taxi  running  through 
buildings  walls  of  all  sizes  and  dimensions. 
It  so  happens  that  the  girl  and  her  husband 
commingle  with  a  party  of  the  elite.  The 
affair  winds  up  in  a  brawl  with  the  husband 
as  the  instigator.  The  film  has  all  of  the 
program  qualities  of  the  average  comedv. — 
T.  W. 


gfe>feuseloHfEATU^€TT£S 

A    MILESTONE    IN    FILM  HISTORY 

Three    New    York    first    runs    playing  a 
short   subject   day   and  date! 

MARK  STRAND.  RIVOLI  and 
RIALTO 


Of  course  it's  a  Red  Seal  Featurette, 

KO-KO    CELEBRATES  THE 
FOURTH 

—  a  hand-colored  novelty  made  up  expressly 
for  first  run  houses  for  Fourth  of  July  week. 

And  among  the  other  eighty-four  first  run 
houses  playing  it  the  same  week  thru  the 
country  are 


Balaban  and  Katz 

Wisconsin, 

Kunsky, 

Shea's  Hipp, 

Newman, 

Rialto 

Loew's  State 
Loew's  Aldene 
Circle 


—  Chicago 

—  Milwaukee 

—  Detroit 

—  Buffalo 

—  Kansas  City 

—  Washington,  D.  C 

—  St.  Louis 

—  Pittsburgh 

—  Indianapolis 


"A  good  program  ma-rt  have  noitehi**" 


1600  Broadway 


New  York  City 


EDWIN  MILES  FADMAN.  Prei. 


(Educational — Comedy — Two  Reels) 

The  mishaps  of  a  graduate  dishwasher 
and  waiter  are  ludicrously  portrayed  in  the 
Lloyd  Hamilton  manner  by  that  comedian 
in  "Waiting."  This  two-reel  comedy  should 
hold  many  laughs  for  patrons  the  country 
over.  It  appeals  to  us  as  a  particularly 
good  conglomeration  of  most  all  the  tried 
and  proven  slapstick  stunts.  Hamilton 
wheedles  out  in  his  trusty  little  flivver  in 
search  of  romance.  This  time  his  girl  is 
bumped  out  into  the  machine  of  a  rival  and 
Hamilton  goes  through  walls,  etc.,  before 
he  is  stalled  in  the  center  of  a  trolley  car. 
The  next  move  he  makes  is  out  of  the  trolley 
and  down  a  steep  trestle  when  he  is  forced 
to  hoof  it.  As  a  dishwasher  and  a  waiter 
in  a  snappy  eating  place,  Hamilton  manages 
to  break  up  all  of  the  china  ware  before 
he  rescues  his  girl  from  "the  arms  of  a 
villain"  in  a  private  dining  room. — T.  W. 

"The  Knockout  Man" 

(Universal — Western — Two  Reels) 

W  ith  Jack  Perrin  and  Louise  Lorraine  in 
the  leading  roles,  Universal  is  reissuing  this 
two-reel  western  which  has  for  its  theme  the 
romance  between  a  western  he-man  and  the 
(laughter  of  a  minister.  Seeking  to  follow 
the  minister's  advice  the  hero  when  struck 
turns  his  other  cheek ;  the  villain  takes  ad- 
vantage of  this  and  the  hero  is  acclaimed  as 
a  coward.  Finally  when  the  villain  taunts 
the  hero  by  taking  the  girl  to  a  dance  hall 
and  taunting  the  hero  to  rescue  her,  he  licks 
the  villain  and  cleans  out  the  place,  regain- 
ing the  respect  of  the  men  and  clinching 
the  girl's  admiration  for  him.  The  action, 
except  for  the  climax,  is  hardly  as  snappy 
and  strenuous  as  the  usual  western.  But 
on  the  whole  it  classes  up  well  with  the 
average  picture  of  its  type  today.— C.  S.  S. 


"Oughl" 

(Pathe-Stereoscopik — One  Reel) 

The  title  evidently  comes  from  the  stunts 
performed.  Lariats  are  thrown,  guns  are  fired 
and  swords  are  slashed  at  the  audience 
through  the  medium  of  the  new  process.  It 
is  all  extremely  effective  as  well  as  ex- 
tremely trying  on  the  nervous  system.  Audi- 
ences will  "escape  death"  in  a  number  of 
forms  and  it  ought  to  create  an  uproar  in 
the  theatre.— S.  S. 


"Learning  How" 

(Pathe— Sportlight— One  Reel) 

This  Grantlatid  Rice  Sportlight  demon- 
strates that  the  beginning  of  all  sports  is 
"learning  how."  Various  well  known  sports- 
men and  women  are  shown  instructing  the 
young.  Considerable  footage  is  given  to 
Helen  Jacobs,  the  West's  latest  tennis  phe- 
nomenon, on  the  courts  with  William  M. 
Johnston.  The  sports  covered  also  include 
lariat  throwing,  golf,  rowing,  archerv,  base- 
ball and  football.— S.  S. 

(More  "Pep"  Reviews  on  page  185) 


July  11,  1925  MOVING    PICTURE    WORLD  187 


First  National  Reports  on  Activities 

As  Six  Months  of  1925  Nears  Close 


FIRST  NATIONAL  studios,  East  and 
West,  and  production  heads,  stars  and 
directors,  are  busy ;  new  productions  are 
starting,  and  the  cutting  rooms  are  busy  as  the 
tirst  half  of  the  year  1925  comes  nearer  a  close. 

Five  productions  having  been  made  at  the 
First  National  Studios  in  New  York  since 
Earl  Hudson  brought  his  production  units 
East  in  October,  three  pictures  are  now  in 
work.  Eight  more  are  scheduled  for  produc- 
tion within  the  coming  six  months,  according 
to  plans  outlined  by  General  Manager  Richard 
A.  Rowland. 

"The  Half-Way  Girl"  and  "The  Pace  That 
Thrills"  are  now  in  production  at  the  studios, 
while  .Milton  Sills  and  the  company  making 
"The  Knockout"  on  location,  on  the  Beauchene 
River,  Que.,  will  return  to  the  New  York- 
Studios  within  a  week  for  the  completion  of 
that  picture.   Lambert  Hillycr  is  directing  it. 

"The  Half-Way  Girl" 

"The  Half-Way  Girl,"  featuring  Doris  Ken- 
yon  and  Lloyd  Hughes,  will  be  completed 
within  a  few  days  and  go  to  the  cutting  room. 
"The  Pace  That  Thrills,"  in  which  Ben  Lyon 
and  Mary  Astor  arc  featured,  will  take  at  least 
four  more  weeks.  John  Francis  Dillon  is  di- 
recting "The  Half-Wal  Girl"  and  Webster 
Campbell  "The  Pace  That  Thrills." 

In  "The  Half-Way  Girl"  many  difficulties 
were  met.  A  big  U.  S.  Shipping  Board  steamer 
had  to  be  purchased  for  sea  scenes.  Thrilling 
lire-at-sea  sequences  take  place  on  this  vessel. 
It  was  taken  off  Sandy  Hook  for  the  filming 
and  the  company  spent  a  week  aboard  her.  At 
the  completion  of  the  fire  scenes  the  boat  was 
blown  up  as  one  of  the  big  thrills  of  the  pic- 
ture. 

In  "The  Pace  That  Thrills,"  Ben  Lyon  will 
be  seen  as  an  automobile  racer,  a  bull  fighter 
and  a  prize  fighter.  It  is  a  picture  packed  with 
action  and  exciting  situations.  The  Sills  pic- 
ture, ,TThe  Knockout,"  is  the  story  of  a  prize 
lighter  who  goes  to  the  North  woods  when  his 
arm  gives  out.  There  he  fights  his  way  through 
almost  insurmountable  difficulties.  It  is  a  pic- 
ture such  as  Sills  shines  in.  In  one  scene  more 
than  a  million  feet  of  logs  are  shown  in  the 
largest  log  jam  in  the  history  of  lumbering  in 
Quebec,  Canada. 

"Men  of  Steel"  for  Sills 

On  the  list  for  production  within  the  next 
six  months  are  two  big  "specials" — "Men  of 


Steel,"  in  which  Sills  will  be  starred,  and  "At- 
lantis," which  will  be  produced  as  a  sequel  to 
the  screen  sensation  of  the  year,  "The  Lost 
World."  Then  there  will  be  "The  Savage," 
"The  Unguarded  Hour,"  "Bed  and  Board," 
"The  Scarlet  Saint,"  "The  Boss  of  Little  Ar- 
cady"  and  "Mademoiselle  Modiste."  "Men  of 
Steel"  is  an  adaptation  of  R.  G.  Kirk's  Sat- 
urday Evening  Post  story,  "United  States 
Flavor."  It  will  be  one  of  the  biggest  features 
of  the  year  for  First  National. 

Preparing  for  "Atlantis" 

Earl  Hudson  has  been  working  for  months 
on  the  story  of  "Atlantis"  and  is  nearing  the 
completion  of  the  story.  Willis  O'Brien,  tech- 
nical director  of  "The  Lost  World,"  has  been 
doing  research  work  since  last  February  for 
this  picture.  Hudson  plans  to  make  it  even  a 
greater  picture  than  "The  Lost  World." 

"The  Savage"  is  an  original  story  for  the 
screen  by  Ernest  Pascal.  Ben  Lyon  will  be 
featured,  according  to  present  plans.  "The 
Knockout"  is  adapted  from  M.  D.  C.  Craw- 
ford's great  story,  "The  Come-Back."  "The 
Unguarded  Hour"  is  adapted  from  Margaretta 
Tuttle's  Saturday  Evening  Post  serial.  It  shows 
the  follies  and  fascinations  of  the  modern 
American  girl.  It  vindicates  her  as  a  delectable 
combination  of  virtue  and  sophistication  with 
a  fascination  unrivaled  by  the  women  of  other 
nations. 

Doris  Kenyon  will  be  featured  in  "Bed  and 
Board,"  a  story  of  a  dissatisfied  wife,  by  Le- 
nore  Coffee.  Mary  Astor  will  be  featured  in 
"The  Scarlet  Saint,"  adapted  from  Gerald 
Beaumont's  Red  Book  story,  "The  Lady  Who 
Played  Fidele."  Dorothy  Mackaill,  who  ap- 
peared to  such  advantage  in  "Chickie"  will  be 
featured  in  "Mademoiselle  Modiste."  The  fea- 
tured players  for  "The  Boss  of  Little  Arcady" 
have  not  been  selected. 

Both  Mr.  Rowland  and  Mr.  Hudson  feel 
that  the  year  will  have  been  packed  to  the 
limit  at  First  National's  Eastern  Studios  when 
this  schedule  is  completed  by  Autumn. 

Work   Starts  on   New  Films 

Production  was  started  last  week  on  four 
new  productions  for  release  by  First  National. 
Work  was  begun  on  two  others  a  week  previ- 
ously. 

The  productions  started  last  week  include : 
"The    Dark    Angel,"   a    Samuel  Goldwyn- 


George  Fitzmaurice  production,  from  the  stage 
play  of  that  title,  with  Ronald  Colman  in  the 
lead.  Filming  began  on  June  10th. 

"The  Sea  Woman,"  an  Edwin  Carewe  pro- 
duction from  Willard  Robinson's  play,  with 
Blanche  Sweet,  Victor  McLaglen,  Constance 
Bennett  and  Robert  Frazer.  Work  started 
June  10th. 

"The  Beautiful  City" 

"The  Beautiful  City,"  Inspiration's  new 
starring  vehicle  for  Richard  Barthelmess,  got 
under  way  at  the  same  time,  with  Dorothy 
Gish  and  William  H.  Powell  in  the  supporting 
cast.  Elmer  Clifton  is  directing. 

"Joseph  Greer  and  His  Daughter,"  from 
Henry  Kitchell  Webster's  new  novel.  Direc- 
tor George  Archainbaud  began  photography  on 
June  8th  with  Lewis  Stone,  Shirley  Mason, 
Barbara  Bedford  and  Hugh  Allen  in  the  cast. 
This  production  will  be  released  under  a  new 
title. 

The  two  productions  that  went  into  work 
the  first  week  in  June  were  Corinne  Griffith's 
"Classified,"  from  Edna  Ferber's  story,  with 
Director  Al  Santell  taking  exteriors  in  New 
York  ,and  "The  Pace  That  Thrills,"  featuring 
Ben  Lyon  and  Mary  Astor,  directed  by  Web- 
ster Campbell. 

Four  in  Cutting  Room 

First  National  Pictures  at  the  present  time 
has  four  forthcoming  releases  in  the  cutting 
room,  with  a  fifth  just  out.  Corinne  Griffith's 
new  picture,  "The  Marriage  Whirl,"  from 
Hartley  Manner's  play,  "The  National 
Anthem,"  is  the  one  upon  which  cutting  has 
just  been  completed. 

Those  now  in  the  cutting  room  are : 

"Graustark,"  the  new  Norma  Talmadge  pic- 
ture, directed  by  Dmitri  Buchowetski,  with 
Eugene  O'Brien  opposite  the  star. 

"Winds  of  Chance,"  the  big  new  Frank 
Lloyd  special  from  Rex  Beach's  novel  of 
Alaska,  with  Anna  Q.  Nilsson,  Ben  Lyon,  Vic- 
tor McLaglen,  Viola  Dana  and  many  other 
famous  screen  players  in  the  cast. 

"The  Lady  Who  Lied,"  the  new  Edwin  Ca- 
rewe production  from  Robert  Hichens'  novel, 
"Snake-Bite,"  with  Lewis  Stone,  Virginia 
Valli  and  Nita  Naldi. 

"Shore  Leave,"  Inspiration  Pictures'  new 
Richard  Barthelmess  production,  shooting  on 
which  was  completed  two  weeks  ago. 


Scenes  in  "Smooth  as  Satin,"  starring  Evelyn  Brent,  based  on  the  stage  play,  "The  Chatterbox,"  by  Bayard  Veillier.  An  F.  B.  O.  production. 


188 


MOVING    PICTURE  WORLD 


July  11.  1925 


Famous  Collaborators  Sign 
to  Write  "Invisible  Wounds" 


FRESH  from  the  West  coast  triumphs 
at  Famous  Players  Lasky  Studios,  Sada 
Cowan  and  Howard  Higgin  have  been 
engaged  by  Robert  Kane  for  the  adaptation 
of  "Invisible  Wounds."  It  will  be  the  first 
collaboration  by  these  noted  writers,  in  the 
East,  and  Miss  Cowan  is  already  at  work 
on  the  continuity  at  the  Kane  offices,  6 
West  48th  Street,  New  York  City. 

Mr.  Higgin  arrived  from  Hollywood  late 
this  week  and  immediately  went  into  confer- 
ence with  Mr.  Kane  and  Miss  Cowan  on  the 
story.  The  production  will  probably  go  into 
work  in  mid-July  and  be  completed  in  time 
for  early  Fall  release. 

Mr.  Kane  was  originally  won  to  Miss  Cow- 
an's work  by  her  continuity  for  "East  of 
Suez."  This  fine  piece  of  writing  was  fol- 
lowed by  her  adaptation  of  "Bluebeard's 
Eighth  Wife,"  and  "Lucretia  Lombard." 
Miss  Cowan  is  also  known  for  her  titles 
for  "Brass"  and  other  screen  successes,  and 
is  considered  in  the  top  rank  of  women 
writers  on  the  Coast  today.  Her  first  script 
done  in  collaboration  with  Mr.  Higgin  was 
"Smoldering  Fires." 

Howard  Higgin  started  as  a  property  boy 
in  Famous  Players'  West  Coast  studio,  and 
is  proud  of  the  fact.  He  decided  to  learn  how 


to  write  and  direct  pictures,  and  wanted  to 
commence  at  the  bottom  and  learn  every 
phase  of  production  work.  Higgin  made  such 
rapid  progress  that  three  years  later  he  was 
a  production  manager  and  art  director.  Then 
he  commenced  to  write  scenarios  in  collab- 
oration with  Miss  Cowan. 

"Invisible  Wounds"  is  Frederick  Palmer's 
"best  seller,"  and  opens  in  the  home  of  Wil- 
liam Morrow,  a  great  financier,  who  is  suf- 
fering from  melancholia.  Dr.  Freeland, 
psychiatrist,  and  a  disciple  of  Freud,  is  called 
in.  The  doctor  has  made  a  specialty  of  cur- 
ing invisible  wounds,  the  secret  sorrows  that 
gnaw  at  people's  hearts  and  drive  them  to 
madness  or  death,  and  he  sees  at  once  that 
something  of  this  sort  is  Morrow's  trouble. 
As  he  questions  him,  the  doctor  looks  about 
Morrow's  beautiful  library.  On  the  wall  is 
a  portrait  of  Morrow's  dead  wife,  Alice. 
There  are  also  three  portraits  of  Morrow's 
son,  Billy,  whom  he  worships — as  a  child,  a 
youth  and  soldier  in  the  A.  E.  F. 

Dr.  Freeland  knows  something  of  Mor- 
row's life,  and  now  he  tells  him  he  is  going 
to  find  the  woman  of  the  fifth  portrait,  and 
that  will  cure  him.  He  pieces  all  the  broken 
links  in  the  chain  together  and  finally  un- 
folds the  story. 

Morrow  is  a  man  devoted  to  money-mak- 


Buster  Keaton's  Next  Picture 

A  wire  from  the  Coast  announces  that 
Buster  Keaton's  next  picture  for  Metro- 
Goldwyn  will  be  an  original  story  called 
"Go  West,"  which  he  has  written  in  collabo- 
ration with  Raymond  Cannon  and  Lex  NeaL 
This  production,  it  is  predicted,  will  sur- 
pass all  previous  Keaton  pictures  in  dra- 
matic and  comic  effectiveness.  It  is  a 
hilarious  story  depicting  the  adventures  of 
a  young  Easterner  who  takes  with  immense 
earnestness  the  famous  advice  of  Horace 
Greeley— "Go  West,  young  man." 


ing  and  worshipping  the  god,  Power.  He  is 
engaged  to  a  beautiful  woman,  Alice.  A  few 
days  before  the  wedding  she  comes  to  him 
and  tells  him  she  loves  another  man,  Theo- 
dore Karker.  She  will  stick  to  her  promise 
and  go  through  with  the  marriage  to  Mor- 
row, but  she  cannot  marry  him  with  a  lie 
on  her  soul. 

Morrow  is  determined  not  to  relinquish 
Alice.  So  they  are  married  and  have  a  child, 
Billy.  Karker  is  an  occasional  visitor  to  the 
house.  Morrow  is  never  able  to  win  his  wife's 
love,  although  they  live  together  amicably. 
Morrow  suspects  that  Billy  is  not  his  child, 
but  Karker's.  This  thought  embitters  his 
whole  life. 

The  action  of  the  story  deals  with  Billy, 
of  course.  Metropolitan  book  reviewers 
have  called  his  romance  one  of  the  most 
unusual  that  has  ever  been  set  down  by 
an  author.  Mr.  Kane  believes  that  the  book 
plot  is  unusual  screen  material  all  the  way 
through,  and  First  National  production 
heads  are  in  agreement  with  him. 


Scenes  in 


"Lost — A  Wife,"  the  recently  completed  William  DeMille  production  for  Paramount,  in  which  Adolphe  Menjou  and  Greta  Nissen 

are  featured.    This  is  a  June  8  release. 


July  11,  1925  MOVING    PICTURE    WORLD  189 

Jesse  L.  Lasky,  in  Hollywood,  Supervising 
Famous  Players  Biggest  Production  Boom 


Secure  Stories 
of  Arthur  Roche 

A  ten  strike  in  stories  for  the  screen 
was  made  by  Warner  Bros,  when  they 
closed  an  important  deal  with  Arthur 
Somers  Roche,  famous  novelist  and 
short  story  writer,  whereby  they  secure 
all  of  the  stories  of  Mr.  Roche  and 
part  time  services  of  the  author,  who 
has  been  flirting  with  the  screen  for 
sometime. 

By  the  deal,  the  Warners  come  into 
possession  of  all  the  stories  written  by 
Mr.  Roche  in  the  past  and  a  first  call 
on  all  of  his  future  work  for  a  long 
period  of  time.  In  addition  the  con- 
tract calls  for  the  author  to  spend  at 
least  two  months  of  each  year  at  the 
Warner  studio  where  he  will  give  per- 
sonal supervision  to  the  preparation  of 
his  stories  for  the  screen. 


IN  order  personally  to  supervise  one  of  the 
biggest  production  booms  in  the  history  of 
Famous  Players-Lasky  Corporation,  Jesse 
L.  Lasky,  first  vice-president  of  that  company 
in  charge  of  production,  arrived  in  Hollywood 
last  week  from  New  York. 

"Within  the  next  thirty  days,"  Mr.  Lasky 
announced  on  his  arrival,  "we  will  have  ten 
featured  productions  starting  here;  among 
them  some  of  the  greatest  pictures  we  have 
ever  attempted.  It  is  to  be  in  intimate  touch 
with  the  details  of  the  production  plans  for 
these  pictures  that  I  have  returned  to  Los 
Angeles." 

Mr.  Lasky  pointed  out  that  his  company  now 
has  under  contract  and  ready  to  start  work 
probably  the  greatest  number  of  players  ever 
assembled  at  the  West  Coast  Studio.  Despite 
this  tremendous  production  activity,  Mr.  Lasky 
found  the  huge  producing  units  very  largely 
scattered.  The  studio  is  at  the  peak  of  its 
summer  production,  but  not  in  Hollywood, 
Paramount  producing  units  are  distributed 
from  Oregon  in  the  North  to  the  Mexican  bor- 
der in  the  South,  and  from  San  Francisco  in 
the  West  to  Cheyenne,  Wyoming,  in  the  East. 

There  are  seven  companies  either  out  of 
the  studio  on  location,  or  just  preparing  to  go. 
Two  of  the  biggest  productions  of  the  year  by 
Paramount  are  just  getting  under  way.  Both 
are  scheduled  to  be  taken  practically  entirely 
on  location. 

James  Cruze's  next  historical  picture  of  the 
west,  the  story  of  the  pony  express,  will  be- 
taken at  Sacramento,  California,  and  Chey- 
enne, Wyoming.  The  company,  numbering  sev- 
eral hundred  people,  will  leave  in  a  few  days. 
A  large  mechanical  and  technical  staff  is  al- 
ready on  the  ground  both  in  Sacramento,  and 
near  Cheyenne.  At  the  latter  place  more 
than  100  Indians  have  been  engaged  to  join 
the  company  when  it  arrives.  Cruze's  story 
which  features  Betty  Compson,  Ricardo  Cor- 
tez,  Ernest  Torrence  and  Wallace  Beery,  is 
scheduled  to  be  one  of  the  banner  Para- 
mount pictures  of  the  year.  This  is  the 
first  western  picture  Cruze  has  made  since 
"The  Covered  Wagon." 

Another  production  of  equal  importance 
on  Mr.  Lasky's  list  is  Zane  Grey's  "The 
Vanishing  American,"  on  which  shooting 
will  begin  this  week.  Nearly  all  of  the  scenes 
of  the  picture  are  laid  in  the  heart  of  the 
Navajo  Indian  reservation,  160  miles  north 
of  Flagstaff,  Arizona.  The  story  deals  with 
the  struggle  of  the  red  men  to  keep  their 
foothold  on  the  continent,  sullenly  retreat- 
ing for  more  than  three  centuries  along  a 
battle  line  three  thousand  miles  long,  un- 
til at  last  they  made  their  final  stand  in 
the  mountain  fastness  of  the  west  against 
the  invasion  of  the  whites.  More  than  10,- 
000  Indians  from  the  reservation  will  appear 
in  the  picture,  which  features  Richard  Dix. 
Lois  Wilson,  Noah  Beery  and  Malcolm  Mc- 
Gregor. Work  of  hauling  supplies  to  the 
reservation  for  the  company  has  been  under 
way  for  seven  weeks. 

Clarence  Badger  and  his  company  making 
"The  Golden  Princess,"  Betty  Bronson's  star- 
ring picture  for  Paramount,  are  on  location 
in  Owens  Valley,  where  they  will  remain  for 
several  weeks.  Neil  Hamilton  is  playing  oppo- 
site Miss  Br'onson.  Others  featured  in  the 
cast  are  Rockcliffe  Fellowes,  Phyllis  Haver 


and  Joseph  Dowling.  The  story  deals  with 
the  gold  rush  days  in  California. 

Director  Malcolm  St.  Clair  chose  a  real 
vacation  location  for  his  company  making 
"The  Trouble  With  Wives"  when  he  took 
it  to  Catalina  Island  for  the  week.  A  large 
number  of  bathing  beauties  are  with  the 
company.  The  picture  features  Florence 
Vidor,  Tom  Moore,  Esther  Ralston  and 
Ford  Sterling. 

Irvin  Willat  has  taken  a  portion  of  his 
company,  which  is  making  "The  Ancient 
Highway,"  to  Oregon,  where  a  number  of 
important  logging  scenes  are  being  shot. 
Jack  Holt  and  Florence  Vidor  are  the  fea- 
tured players  selected  to  date. 

Paul  Bern  is  en  route  west  to  direct  the 
filming  of  Pola  Negri's  next  starring  picture, 
"Flower  of  Night,"  from  the  original  story 
of  Joseph  Hergesheimer  scenarized  by  Willis 
Goldbeck.  Miss  Negri  has  just  returned  to 
Hollywood  from  the  east.  The  opening 
scenes  of  the  picture  will  be  made  at  the 
Famous  Players-Lasky  studio,  and  then  the 
star  and  her  company  will  proceed  to  a  lo- 
cation not  as  yet  definitely  selected. 

Raymond  Griffith  and  his  comedy  com- 
pany, under  Edward  Sutherland's  direction, 
now  making  "On  Dress  Parade,"  are  sched- 
uled to  go  on  location  shortly.  The  site 
has  not  as  yet  been  picked.  Mary  Brian,  of 
"Wendy"  fame  in  "Peter  Pan,"  is  playing 
opposite  Griffith. 

John  Russell,  well  known  magazine  writer, 
is  hard  at  work  on  the  script  of  Joseph 
Conrad's  masterpiece  "Lord  Jim,"  which  is 
to  be  filmed  at  various  sea  locations  this 
summer  by  Director  Victor  Fleming.  The 
cast  has  not  yet  been  selected. 

Three   other   companies    will    start  work 


within  a  month,  according  to  Mr.  Lasky's  an- 
nouncement, but  these  three  will  work  large- 
ly in  the  studio.  Willliam  de  Mille  will  re- 
turn shortly  from  New  York  to  produce 
"New  Brooms."  Adolphe  Menjou  will  start 
Jully  6,  on  "The  Grand  Duchess  and  the 
Waiter"  under  Malcolm  St.  Clair's  direc- 
tion. On  the  same  date,  Raoul  Walsh,  who 
has  just  completed  "The  Wanderer,"  will 
begin  work  on  his  next  production  for  Para- 
mount. 


190  MOVING   PICTURE    WORLD  July  11,  1925 


Scenes  from  Metro-Goldwyn-Mayer's  "Confessions  of  a  Queen"  with  Lewis  Stone,  John  Bowers  and  Alice  Terry 


Norman  Trevor  Signed 

Norman  Trevor  has  been  added  to  the  cast 
of  Thomas  Meighan's  latest  picture,  "The 
Man  Who  Found  Himself,"  now  in  the  course 
of  production  by  Alfred  E.  Green  at  the 
Paramount  Long  Island  studio. 

Trevor,  well  known  on  the  stage  where  he 
recently  completed  a  long  run  in  one  of  the 
principal  parts  of  "The  Goose  Hangs  High," 
brings  another  important  theatrical  name  to 
the  cast  which  numbers  several  footlight 
celebrities.  Thomas  Meighan,  the  star  of 
this  Booth  Tarkington  story,  and  Virginia 
Valli,  his  leading  woman,  are  practically  the 
only  prominent  screen  players  in  the  picture. 
All  of  the  members  of  the  supporting  cast 
were  borrowed  from  the  stage.  These  are 
Ralph  and  Frank  Morgan,  Lynn  Fontanne. 
Julia  Hoyt,  Hugh  Cameron,  Charles  Steven- 
son and  Victor  Moore. 


New  Type  of  Play  for  Talmadge 

"Durable  Dick"  Talmadge,  the  boy  who 
broke  his  neck  doing  a  stunt  for  one  of  his 
pictures  and  who  astonished  the  medical  fra- 
ternity of  Hollywood  by  leaping  right  back 
into  very  active  acting,  broken  neck  and  all, 
within  a  couple  of  weeks,  will  do  "The  Isle 
of  Hope"  as  his  next  production  for  F.  B.  O. 
release.  Casting  is  now  being  done  at  the 
F.  B.  O.  Studios,  and  shooting  will  begin  this 
week. 

"The  Isle  of  Hope"  is  a  new  type  of  ve- 
hicle for  the  agile  star.  It  is  a  story  of 
treasure  hunting  in  the  South  Seas,  and  will 
provide  Talmadge  with  thrilling  action  and 
plenty  of  chance  for  dramatic  expression. 
The  script,  which  has  just  been  finished,  is 
the  work  of  James  Bell  Smith. 


Neilson  "Back  in  the  Game" 

Rutgers  Neilson  recently  returned  to  the 
film  business  by  joining  the  Pathe  Publicity 
Department,  after  several  years  in  the  pub- 
lishing field. 


THEDA  BARA 
Who   returns   to   the  screen   in  Chadwick's 
"The  Unchastened  Woman" 


Length  of  "Commandments" 

Owing  to  "The  Ten  Commandments"  hav- 
ing been  played  as  a  road  show  attraction 
there  is  a  general  curiosity  about  the  length 
of  the  production  as  it  is  now  being  an- 
nounced by  Paramount  for  general  release. 
The  footage  given  is  9980  feet. 


Next  Flynn  Picture 

"Jack  O'  Diamonds"  will  be  Maurice 
Flynn's  next  comedy  drama  for  Film  Book- 
ing Offices,  according  to  an  announcement  by 
Harry  Garson,  head  of  Globe  Pictures  Cor- 
poration, by  which  the  Flynn  attractions  are 
being  made  at  F.  B.  O.  "Jack  O'  Diamonds" 
is  a  crook  comedy  with  romance  and  mystery 
and  a  fast  finish  in  which  a  motor  boat 
race  and  aquatic  carnival  are  colorful  fea- 
tures. Production  will  start  this  week.  The 
story  is  by  Rob  Wagner  and  continuity  by 
Dorothy  Orr. 


Pathe  Bookings 

"Twinkle-Twinkle,"  the  Grantland  Rice 
"Sportlight,"  which  reveals  Gilda  Gray,  Jack 
Dempsey,  Douglas  Fairbanks,  Mary  Pick- 
ford,  Harold  Lloyd  and  other  stars  of  the 
stage  and  screen  going  through  the  physical 
training  stunts  that  keep  them  in  trim,  has 
been  booked  for  two  weeks  at  Herbert  L. 
Rothschild's  Imperial  Theatre  in  San  Fran- 
cisco in  conjunction  with  the  showing  of  the 
Paramount  feature,  "Grass,"  according  to  a 
wire  received  at  the  Home  Office  of  Pathe 
Exchange,  Inc.,  distributors  of  the  sport  reel. 


Warner  Baxter  Signed 

Warner  Baxter,  who  has  played  leading 
roles  in  several  recent  Paramount  pictures, 
has  signed  a  long  term  contract  as  a  member 
of  the  Paramount  stock  company.  Mr.  Bax- 
ter's contract  is  a  result  of  his  work  in 
"Rugged  Waters,"  "Welcome  Home,"  "The 
Air  Mail,"  "The  Garden  of  Weeds,"  "The 
Golden  Bed"  and  "The  Female."  Paramount 
pictures  in  which  he  has  appeared  during 
the  last  year. 


Scenes  from  "Going  Great,"  in  which  Eddie  Nelson  is  prominently  humorous.     It  is  an  Educational- Mermaid  comedy 


July  11,  1925 


MOVING    PICTURE  WORLD 


191 


SINCE  the  original  announcement  of  its 
prospective  releases  for  the  season  of 
1925-1926,  made  in  the  Spring,  First 
National  Pictures  and  its  allied  producers 
have  acquired  the  screen  rights  to  twenty- 
four  additional  stories  which  are  listed  for 
release  during  the  forthcoming  season.  The 
executives  of  the  company  believe  that  this 
material  can  be  turned  into  box-office  pic- 
tures that  will  rank  with  the  biggest  suc- 
cesses it  has  produced  or  released. 

One  of  these  releases  is  a  new  vehicle  for 
Richard  Barthelmess,  "The  Beautiful  City," 
an  original  by  Edmund  Goulding,  which  In- 
spiration Pictures  has  put  into  work  under 
the  direction  of  Kenneth  Webb.  Dorothy 
Gish  plays  opposite  the  star  and  William  H. 
Powell  has  a  leading  part. 

The  identity  of  the  four  productions  to  be 
made  by  Robert  T.  Kane  for  First  National 
release  has  now  been  disclosed.  The  first 
is  "Invisible  Wounds,"  from  Frederick 
Palmer's  novel.  Blanche  Sweet  will  play  the 
lead.  Production  starts  in  July.  Mr.  Kane 
will  also  produce  "Bluebeard's  Seven  Wives," 
said  to  be  quite  different  from  anything  yet 
seen  on  the  screen ;  "Hell's  Kitchen,"  from 
the  story  by  Robert  Stowcrs,  an  engrossing 
tale  of  New  York's  most  fascinating  section  ; 
and  "Just  a  Husband,"  a  story  of  theatrical 
life  by  Dana  Burnett,  one  of  our  younger 
short  story  writers  and  novelists. 

In  the  list  are  the  first  two  of  C.  C.  Burr's 
Johnny  Hines  productions  for  First  Nation- 
al. "The  Live  Wire,"  from  Richard  Wash- 
burn Child's  story,  "The  Game  of  Light," 
with  Mildred  Ryan  and  Barney  Sherry  in 
support  of  the  star,  will  be  the  first  of  the 
Hines'  pictures.  It  will  be  followed  by  "Rain- 
bow Riley"  from  the  play  by  Thompson 
Buchanan,  in  which  Douglas  Fairbanks  last 
starred  on  the  stage,  "The  Cub."  Charles 
Hines  will  direct  both  pictures.  The  pic- 
ture with  Leon  Errol,  recently  signed  by 
First  National  for  a  period  of  years,  will  be 
"Clothes  Make  the  Pirate,"  from  Holman 
Day's  great  comedy  story.  It  will  be  pro- 
duced by  Sam  Rork. 

Edwin  Carewe  has  already  begun  produc- 
tion on  "The  Sea  Woman,"  the  play  by 
Willard  Robertson  in  which  Margaret 
Anglin  starred  on  the  stage.  Blanche 
Sweet,  Dorothy  Sebastian  and  Robert  Frazer 
have  the  leading  roles. 

The  new  newspaper  serial  sensation, 
"Joanna,"  by  H.  L.  Gates,  will  be  made  into 
an  unusual  picture  by  First  National.  It 
is  a  tale  of  a  shopgirl  who  suddenly  finds 
herself  in  possession  of  a  million  dollars. 

First  National  has  acquired  the  motion 
picture  rights  to  "Mile.  Modiste,"  one  of 
the  most  successful  American  musical  com- 
edies ever  produced.  Fritzi  Scheff  made 
her  greatest  light  opera  hit  in  it.  Henry 
M.  Blossom,  of  "Checkers"  fame,  wrote  the 
story  and  Victor  Herbert  the  music. 

"The  Dangerous  Mrs.  Denham,"  is  the 
story  of  a  beautiful  woman  who  loses  faith 
in  life  and  sets  out  "to  take  all  and  give 
nothing."  The  story  was  written  by  V.  E. 
Powell. 

"The  Savage"  is  reported  to  be  a  most 
unusual  story  by  Ernest  Pascal,  soon  to  go 
into  production  at  First  National's  New  York 
studio,  under  the  supervision  of  Earl  Hud- 
son. -It  tells  of  a  young  savage  found  on  a 
South  Sea  island  and  brought  to  New  York 
to  be  trained  as  a  social  find  for  the  amuse- 
ment of  the  social  set  in  that  city. 

"The  Just.  Steward,"  by  Richard  Dehan, 


24 


First  National  Adds  Two  Dozen  Pic- 
tures  to   List   of   1925-26  Productions 


the  English  novelist,  is  a  dramatic  and  thrill- 
ing story  built  around  the  great  war. 

"The  Love  Link,"  by  Pearl  Doles  Bell,  is 
the  story  of  a  young  girl  always  in  search 
of  a  new  thrill  who  keeps  the  matrimonial 
barque  of  the  father  and  mother,  whom  she 
adores,  from  going  on  the  rocks. 

"Puppets"  will  be  made  into  a  picture  by 
First  National.  This  is  the  play  by  Frances 
Lightner  produced  by  Brock  Pemberton 
under  the  title  of  "Puppets"  and  also  "The 
Knife  in  the  Wall."  It  is  a  powerful  drama 
of  New  York's  Italian  quarter. 

"Nazareth"  is  Clarence  Budington  Kel- 
land's  story  of  a  society  crook-miracle  man 
which  is  to  appear  serially  in  the  Ladies' 
Home  Journal.  It  will  be  picturized  under 
the  supervision  of  June  Mathis. 

First  National  recently  acquired  the  film 
rights  to  "Mismates,"  the  play  by  Myron 
C.  Fagan,  a  domestic  melodrama  that  caused 
something  of  a  sensation  when  produced  on 
Broadway  this  season. 

"Jail-Birds,  Inc.,"  the  new  story  by  W.  H. 
Clifford,  bristles  with  romantic  and  comic 
screen  material.  Some  wealthy  speeders  in 
jail  organize  a  company  to  exploit  the  milk- 
ing machine  which  has  been  invented  by  an 
inmate  of  the  prison,  and  buck  the  New  York 
milk  trust. 


SMALL,  MODERN 
MOTION  PICTURE  STUDIO 
FOR  SALE 

NOMINAL  CASH 
INVESTMENT 
REQUIRED 

/COMPLETELY  equipped  studio 
especially  adapted  for  mak- 
ing educational  motion  pictures. 
Modern  in  every  respect.  Cooper- 
Hewitt,  Kliegl  and  all  standard 
apparatus.  Automatic  camera  for 
photographing  nature  subjects 
such  as  growing  plants,  hatching 
eggs,  etc.  Equipment  practically 
new — ready  to  resume  operations 
immediately. 

Also  50,000  feet  of  completed 
negatives  and  prints,  many  of 
which  have  been  shown  in  lead- 
ing educational  institutions  and 
theatres. 

Will  entertain  proposition  for 
entire  or  part  of  equipment. 
Studio  property  within  30  minutes 
of  Grand  Central  Station,  can  also 
be  purchased  or  leased  at  at- 
tractive terms.  Quick  action  im- 
perative. 

P.  J.  LEAHON,  Attorney 

7  East  42nd  Street        New  York 

Telephone  Vanderbilt  2092 


"The  Golden  Mummy"  by  George  W.  Sut- 
ton, Jr.,  is  a  marvelous  tale  of  the  South 
African  diamond  fields.  It  is  thrilling,  fast- 
moving  and  has  a  beautiful  love  story. 

The  screen  rights  have  been  acquired  by 
First  National  to  Gertrude  Atherton's  new 
novel,  "The  Crystal  Cup,"  serialized  in  the 
Pictorial  Review.  A  society  drama  which 
pictures  the  hatred  for  men  of  a  young  girl, 
based  upon  the  treatment  accorded  to  her 
mother  by  men. 

"Tarnished  Gold"  by  Frederick  Chapin  is 
thought  to  possess  unusually  valuable  screen 
material.  It  is  the  story  of  a  great  wealth 
amassed  by  heartless  lending  methods.  The 
hatred  of  the  community  lights  upon  the 
daughter  of  the  lender,  who  follows  up  his 
methods,  until  a  love  romance  comes  into 
her  life. 

"The  Tidal  Wave"  is  a  wonderful  drama 
of  the  sea  adapted  from  Hutcheson  Boyd's 
play.  The  two  sons  of  a  widow  in  a  fishing 
village  on  the  Maine  coast  fall  in  love  with 
the  same  girl  and  powerful  drama  results. 
June  Mathis  will  supervise  this  production. 

"Isles  of  Romance"  is  from  a  new  story 
by  Richard  Connell,  one  of  the  most  bril- 
liant and  successful  of  young  American  short 
story  writers.  A  hero-worshipping  New 
York  girl  is  cast  upon  a  desert  island  with 
the  banker  who  loves  her.  There  her  bub- 
ble of  romance  bursts.  They  marry,  how- 
ever, only  to  quarrel  until  the  banker 
resorts  to  rough  measures. 

John  M.  Stahl's  new  production  for  First 
National  release  will  be  an  original  screen 
story  called  "Memory  Lane."  Further  de- 
tails are  lacking  at  the  moment. 

Stories  previously  announced  which  have 
been  chosen  by  Frank  Lloyd  for  his  forth- 
coming productions  for  First  National  are 
"Out  of  the  Ruins,"  by  Sir  Philip  Gibbs,  a 
romance  that  takes  place  in  France  before 
and  after  the  war.  Before  beginning  work 
on  that  picture,  however,  Mr.  Lloyd  will  film 
Vingie  E.  Roe's  new  novel  of  California 
during  and  after  the  great  gold  rush,  "The 
Splendid  Road."  He  has  just  completed  Rex 
Beach's  "Winds  of  Chance." 

Three  of  the  earlier  announced  stories 
have  been  assigned  definitely  to  Colleen 
Moore,  "We  Moderns,"  from  Israel  Zang- 
will's  most  recent  play;  "Irene,"  the  great 
musical  comedy  success,  for  which,  June 
Mathis,  who  prepared  "Sally"  for  this  star, 
is  writing  the  continuity;  and  "Clarissa  and 
the  Post  Road,"  from  the  story  by  Grace 
Sartwell  Mason.  June  Mathis  will  have 
editorial  supervision. 

Stories  assigned  to  Corinne  Griffith  are 
"Classified,"  from  Edna  Ferber's  short  story, 
which  she  is  now  making;  "Forever  After," 
from  the  Owen  Davis  play;  and  "Ashes," 
from  the  play  by  Reginald  Goode  in  which 
Florence  Reed  starred  on  the  stage. 

Four  specials  are  listed  by  First  National 
for  the  season  of  1925-1926:  Frank  Lloyd's 
"Winds  of  Chance,"  photography  upon  which 
was  recently  completed;  "The  Viennese  Med- 
ley," a  June  Mathis  production  from  Edith 
O'Shaughnessy's  novel  of  Vienna,  before, 
during  and  after  the  war;  "Men  of  Steel," 
from  R.  G.  Kirk's  story  of  the  steel  mills, 
"United  States  Flavor,"  produced  under  the 
supervision  of  Earl  Hudson,  starring  Milton 
Sills,  with  Doris  Kenyon,  playing  opposite 
him,  and  "The  Lost  World,"  the  sensation- 
ally successful  First  National-Watterson  R. 
Rothacker  picture,  made  under  the  supervi- 
sion of  Earl  Hudson. 


192 


MOVING    PICTURE  WORLD 


July  11,  1925 


Schulberg  Names  Directors 
of  Nine  Preferred  Pictures 


Complete  Cast  for 
"Satan  In  Sables" 

Word  from  Hollywood  this  week  told 
of  the  completion  of  the  cast  for 
"Satan  in  Sables,"  Lowell  Sherman's 
first  starring  vehicle  for  Warner 
Brothers,  by  the  addition  of  Helen 
Dunbar  and  Francis  M  Donald.  Miss 
Dunbar,  who  has  had  roles  in  "Rose 
of  the  World"  and  other  Warner  pro- 
ductions, will  play  the  part  of  Sophie, 
former  grand  duchess,  while  Mr.  Mc- 
Donald will  appear  as  Emile.  He  is 
cast  also  in  "Bobbed  Hair." 

Others  in  the  cast  of  "Satan  in 
Sables"  already  had  been  announced. 
Lowell  Sherman  will  impersonate 
Michael  Lyev  Yervedoff,  and  in  his 
tupport,  besides  Miss  Dunbar  and  Mr. 
McDonald,  will  be  June  Marlowe,  John 
Harron,  Gertrude  Astor,  Frank  Butler 
and  Otto  Hoffman. 

"Satan  in  Sables"  is  from  the  popular 
novel  by  Bradley  King.  James  Flood  is 
to  direct. 


DEFINITE  assignment  of  directors  to 
the  first  nine  of  the  Eighteen  Preferred 
Pictures  to  be  released  during  the  new 
season,  was  made  this  week  by  B.  P.  Schul- 
berg who  is  personally  supervising  produc- 
tions. The  initial  half  of  the  program  will 
be  directed  by  Gasnier,  Marcel  De  Sano  and 
Fred  Windemere. 

Shooting  of  the  first  three  has  already  start- 
ed with  Gasnier  making  F.  Oakley  Crawford's 
novel,  "Parisian  Love,"  featuring  Clara  Bow, 
Lou  Tellegan,  Donald  Keith,  Alyce  Mills  and 
James  Gordon  Russell. 

De  Sano  is  at  present  at  work  on  a  screen 
version  of  the  Gertie  D.  Wentworth-James 
story,  "The  Girl  Who  Wouldn't  Work."  Lionel 
Barrymore,  Marguerite  De  La  Motte,  Henry 
B.  Walthall,  Lilyan  Tashman  and  Forrest  Stan- 
ley are  in  the  cast. 

Director  Fred  C.  Windemere,  who  heads  the 
third  production  unit,  is  busy  with  a  Saturday 
Evening  Post  serial  by  Fanny  Heaslip  Lea, 
entitled  "With  This  Ring." 

When  Gasnier  completes  "Parisian  Love," 
he  will  direct  "The  Other  Woman's  Story,"  by 
Peggy  Gaddis,  according  to  Mr.  Schulberg's 
plans.  A  story  by  John  Goodrich,  "Eden's 
Fruit,"  will  follow  this  as  the  third  Gasnier 
production. 


PATHE  all-comedy  weeks,  played  simul- 
taneously, broke  records  at  two  first- 
run  theatres,  the  Egyptian  and  the  Az- 
tec, in  San  Francisco,  the  week  beginning  June 
20th,  according  to  a  wire  from  Max  Graf, 
Managing  Director  of  the  theatres,  to  Elmer 
R.  Pearson,  Vice-President  and  General  Man- 
ager of  Pathe  Exchange,  Inc. 
The  wire  follows : 

"Attendance  records  for  past  six  weeks  shat- 
tered with  Pathe  all-comedy  programs  which 
opened  yesterday  in  my  Egyptian  and  Aztec 
Theatres.  This  is  the  second  time  within 
three  months  that  we  have  put  on  all-Pathe- 
comedy  shows  successfully  in  our  two  thea- 
tres simultaneously.  The  third  theatre  in  our 
chain  of  new  first  run  houses  is  nearing  com- 
pletion and  expect  to  open  negotiations  with 
your  local  office  shortly  for  an  all  comedy 
program  to  be  shown  once  a  month  day  and 
date  in  all  three  theatres." — Max  Graf. 

Each  theatre  played  the  same  Pathe  bill, 
which  included  the  following  subjects :  Har- 

"The  Viennese  Medley" 

First  National  executives  have  received 
from  Al  Rockett,  acting  Western  represent- 
ative, the  cast  which  will  appear  in  the  lead- 
ing roles  of  the  picturization  of  Edith 
O'Shaughnessy's  novel  of  Vienna,  before, 
during  and  after  the  war,  "The  Viennese 
Medley,"  which  is  now  ready  to  go  into 
production.  Kurt  Rehfeld  will  direct.  The 
production  will  be  under  the  supervision  of 
June  Mathis,  who  prepared  the  continuity. 

The  cast  includes  Conway  Tearle,  Anna  Q. 
Nilsson,  May  Allison,  Ian  Keith,  Phyllis 
Haver,  Nigel  DeBrullier,  John  Sainpolis,  Jean 
Hersholt  and  Edward  Earle. 


Following  "The  Girl  Who  Wouldn't  Work," 
Marcel  De  Sano,  B.  P.  Schulberg's  new  di- 
rector "find,"  will  be  assigned  to  two  of  the 
most  important  stories  to  be  released  on  the 
forthcoming  program.  The  first  of  these  is 
"Lew  Tyler's  Wives"  by  Wallace  Irwin,  which, 
after  appearing  as  a  serial  in  Pictorial  Re- 
view, immediately  became  a  best-seller  as  a 
Putnam  novel.  When  "Lew  Tyler's  Wives"  is 
finished,  De  Sano  will  start  on  an  elaborate 
picturization  of  the  American  stage  classic, 
"Shenandoah,"  the  famous  Civil  War  play 
by  Bronson  Howard. 

The  pictures  to  be  undertaken  by  Fred  C. 
Windemere  include  in  addition  to  "With  This 
Ring,"  two  other  well  know  stories.  To  fol- 
low "With  This  Ring"  is  Percy  Marks'  novel, 
"The  Plastic  Age,"  one  of  the  biggest  fiction 
seller  of  1924,  dealing  with  the  moral  develop- 
ment of  an  American  boy  in  the  background  of 
a  modern  college.  When  shooting  on  "The 
Plastic  Age"  is  completed,  the  director  will 
give  his  attention  to  "Horses  and  Women,"  a 
story  of  the  turf,  that  promises  to  be  unusual 
from  a  production  standpoint. 

According  to  the  present  schedule  camera 
work  on  all  of  these  nine  pictures  will  be  fin- 
ished by  November  first. 


ry  Langdon  in  "The  White  Wing's  Bride," 
a  two-reel  comedy  produced  by  Principal  Pic- 
tures Corporation;  Ben  Turpin  in  "The  Mar- 
riage Circus,"  two-reel  Mack  Sennett  comedy ; 
"Super-Hooper-Dyne-Lizzies,"  a  two-reel  Mack 
Sennett  comedy;  and  "Sheiks  of  Bagdad,"  a 
Hal  Roach  one-reeler. 

Both  theatres  billed  the  event  in  circulars 
and  other  advertisements  as  follows :  "Nation- 
al Premiere  Pathe  All-Comedy  Week!  A 
Comedy  Circus !  Ten  Howling  and  Hilarious 
Reels  of  Fast  and  Furious  Fun." 

A  feature  of  the  "circus  circular"  was  a 
special  coupon  children's  ticket  printed  in  the 
lower  right  hand  corner.  The  coupon  and  five 
cents  admitted  any  child  to  the  Aztec  or  the 
Egyptian  Theatres  any  day  from  10  A.  M.,  to 
3  P.  M.  One  hundred  thousand  of  these  cir- 
culars were  distributed. 

In  keeping  with  the  comedy  spirit  of  the 
occasion,  the  lobbies  of  both  theatres  were  dec- 
orated to  carry  out  carnival  atmosphere,  with 
jesters  as  ballyhoo. 

New  Gibson  Film 

"Chip  of  the  Flying  U,"  one  of  the  most 
famous  of  modern  Western  novels,  is  soon 
to  be  seen  in  screen  form.  It  is  to  be  pro- 
duced by  Universal  with  Hoot  Gibson  as  the 
star,  and  Herbert  Blache  directing,  and  will 
be  made  at  Calgary,  Canada,  where  "The 
Calgary  Stampede"  will  also  be  made  by 
Blache  as  a  Gibson  feature. 

"Chip  of  the  Flying  U,"  first  appeared  in 
the  Popular  Magazine  some  years  ago  and 
took  the  country  by  storm,  and  later  ap- 
peared in  book  form.  It  has  hten  one  of 
"the  best  sellers"  for  some  rwtfl  Pbr  luthor 
is  B.  M.  Bower. 


Charles  Ray's  New  Cast 


Strong    Support    in    Chadwick    Picture,  a 
Rural  Comedy  Drama 

The  latest  bulletin  from  the  Chadwick 
offices  announces  the  complete  cast  for  the 
next  Charles  Ray  production. 

Gertrude  Olmstead,  one  of  the  screen's 
most  popular  leading  ladies,  will  play  op- 
posite the  star. 

Gertrude  Short,  the  comedienne  fast  win- 
ning her  way  to  stellar  honors,  and  the  hit 
of  "The  Beggar  On  Horseback"  now  playing 
at  the  Criterion  Theatre  on  Broadway,  will 
interpret  the  role  of  a  dancer. 

Jack  Clifford,  well  known  in  vaudeville, 
will  also  have  an  important  part  as  brother 
to  the  star. 

Others  in  the  cast  are  Ida  Lewis,  as  the 
mother;  J.  P.  Lockley,  in  the  role  of  the 
father;  Frank  Austin,  and  Syble  Johnson. 

The  picture  will  be  directed  by  Jerome 
Storm  under  the  supervision  of  Joseph  de 
Grasse. 


Lloyd  to  Do  "Splendid  Road" 

Frank  Lloyd  has  selected  Vingie  E.  Roe's 
new  novel,  "The  Splendid  Road,"  as  his  next 
production  for  First  National  Pictures,  follow- 
ing "Winds  of  Chance,"  from  Rex  Beach's 
novel,  upon  which  photography  was  recently 
completed. 

"The  Splendid  Road"  is  a  story  of  Cali- 
fornia after  the  first  excitement  following  the 
discovery  of  gold  had  subsided.  Work  is  under 
way  on  the  continuity,  and  it  is  Mr.  Lloyd's 
present  intention  to  put  it  into  production  about 
the  middle  of  July.  Anna  Q.  Nilsson  will  play 
the  lead. 


Returns  to  California 

Mae  Busch,  popular  star  of  the  screen,  has 
completed  her  starring  roles  in  two  Associated 
Exhibitors'  pictures,  "The  Miracle  of  Life" 
and  "Camille  of  the  Barbary  Coast,"  and  has 
returned  to  California  to  resume  work  under 
Metro-Goldwyn-Mayer,  through  whose  cour- 
tesy she  was  loaned  to  the  Eastern  organiza- 
tion. 


Pathe  All-Comedy  Records 
in  San  Francisco  Theatres 


July  11,  1925 


MOVING    PICTURE  WORLD 


193 


'Sunken  Silver"  Terminates 
on  Pathe  Program  July  12 


"Iron  Horse"  Closes 

Hollywood  Run 

"The  Iron  Horse,"  Fox  Film  Cor- 
poration's epic  production  depicting 
the  construction  of!  the  first  trans- 
continental railroad,  closed  its  record- 
breaking  run  at  Grauman's  Egyptian 
Theatre,  Hollywood,  in  a  blaze  of 
glory  seldom,  if  ever,  duplicated  in  the 
history  of  the  industry. 

With  prices  ranging  from  fifty  cents 
to  $1.65  this  theatre,  seating  1,800,  was 
sold  out  at  every  performance.  So  great 
was  the  demand  for  tickets  that  Man- 
ager Sid  Grauman  put  on  special 
shows  on  Monday  and  Saturday  of  the 
final  week.  The  receipts  for  the  clos- 
ing week  totaled  $28,370. 

During  the  sixteen  weeks  the  John 
Ford  production  ran  at  the  Hollywood 
Theatre,  more  than  350,000  persons 
paid  to  see  it.  The  last  performance 
on  the  night  of  Sunday,  June  21,  was 
a  gala  occasion  in  celebration  of  the 
continued  favorable  reception  this  re- 
markable picture  received. 


Hoffman  With  De  Mille 

One  of  the  Best   Known   Production  Man- 
agers   on    Staff    at    DeMille  Studios 

Announcement  is  made  by  Cecil  B.  De  Millc 
and  General  Manager  Fred  Kley  of  the  De 
Mille  Studios  of  the  appointment  of  Milton  E. 
Hoffman  as  production  manager.  Mr.  Hoffman, 
one  of  the  best  known  production  executives 
in  the  business,  will  share  with  Mr.  De  Mille 
and  Mr.  Kley  the  burdens  of  the  expanded 
De  Mille  enterprises.  Mr.  Hoffman  comes  to 
Mr.  De  Mille  with  an  impressive  record  of 
achievement  as  a  motion  picture  executive. 

From  a  start,  years  ago,  as  film  salesman  for 
General  Film,  Mr.  Hoffman  has  been  general 
manager  of  the  World  film,  manager  of  the 
Lasky  Studio  for  four  years,  manager  of  the 
Paramount  English  studio  one  year  and  two 
years  production  manager  of  the  Metro  studio. 
The  association  of  Mr.  Hoffman  and  Mr.  De 
Mille  is  considered  by  both  a  renewal  of  their 
former  long  connection  at  the  Lasky  studio. 
Mr.  Hoffman  recently  returned  from  a  long 
trip  to  the  Orient. 


Booking  Big  Circuits 

Contracts  were  closed  on  Monday,  June 
22nd,  between  the  Fox  Circuit  of  Theatres 
in.  New  York  City  and  First  National  Pic- 
tures, calling  for  a  showing  of  the  latter's 
Winner  Group  of  releases  for  the  coming 
season  in  the  Fox  theatres  in  Greater  New 
York.  This  deal  with  Fox  supplements  the 
contract  closed  last  week  with  the  U.  B.  O. 
Circuit  and  the  two  deals  take  care  of  the 
Winner  Group  of  pictures  in  its  entirety  for 
the  metropolitan  territory.  The  Fox  deal 
was  closed  by  C.  Levine  for  Fox,  and  by  M. 
Gross  and  A.  W.  Smith,  Jr.,  for  First  Na- 
tional. 


Marion  Harlan  Selected 

Marion  Harlan  is  the  "O.  Henry  Girl !"  To 
the  captivating  daughter  of  Otis  Harlan  has 
fallen  the  honor  of  protraying  the  leading  role 
in  each  of  the  series  of  eight  two-reel  pictures 
to  be  made  by  Fox  Film  Corporation  this  sea- 
son from  the  gems  of  fiction  by  America's 
greatest  story  teller,  O.  Henry. 


THE  Pathe  short-subject  program  for  the 
week  of  July  12th  is  headed  by  the 
last  chapter  of  the  Pathe  serial  "Sunken 
Silver";  a  Hal  Roach  comedy  with  Arthur 
Stone  and  a  Harry  Langdon  two-reel  comedy ; 
a  Grantland  Rice  "Sportlight" ;  "Aesop  Film 
Fable,"  "Topics  of  the  Day,"  Pathe  Review  and 
two  issues  of  Pathe  News. 

"The  End  of  the  Trail"  is  the  title  of  the 
concluding  chapter  of  "Sunken  Silver"  the 
Pathserial  adaptation  of  Albert  Payson  Ter- 
hune's  famous  story,  "Black  Caesar's  Clan." 
Allene  Ray  and  Walter  Miller  in  the  leading 
roles  have  won  added  laurels  by  their  work 
in  this  serial  under  the  direction  of  Spencer 
Bennett. 

"Sherlock  Sleuth,"  the  Hal  Roach  Star 
Comedy,  is  a  two-reeler  with  Arthur  Stone 
heading  the  cast  as  the  house  detective  in  a 
hotel.  When  the  detective  himself  is  robbed 
the  fun  becomes  fast  and  furious.  Players 
supporting  the  Hal  Roach  comedian  include 
Noah  Young,  Martha  Sleeper,  Marjorie 
Whiteis,  William  Gillespie,  Helen  Gilmore,  and 
Jack  Gavin.  Ralph  Cedar  directed  under  the 
supervision  of  F.  Richard  Jones. 

"The  White  Wing's  Bride"  is  Harry  Lang- 


HARRY  LANGDON  has  completed  an 
other  two-reeler  following  his  first  five- 
reel  feature,  "His  First  Flame,"  for 
Mack  Sennett.  "Lucky  Stars"  is  the  title  of 
the  new  short  comedy,  which  Pathe  will  re- 
lease, and  Harry  appears  in  it  as  a  quack  doc- 
tor in  a  medicine  show. 

The  comedian  has  particularly  enjoyed  his 
work  in  "Lucky  Stars"  as  many  of  the  hu- 
morous incidents  of  the  piece  are  based  upon 
actual  experiences  of  Langdon  when  he  was 
traveling  with  a  medcine  show  as  a  boy.  Har- 
ry Edwards  directed  "Lucky  Stars"  and  Ver- 
non Dent  and  Natalie  Kingston  are  seen  again 
in  support  of  Langdon. 

Alice  Day  is  the  featured  player  in  "A  Sweet 
Pickle,"  a  new  fun-film  just  completed.  Dainty 


RANDOLPH  BARTLETT,  well  known 
screen  editor  and  title  expert,  has  been 
assigned  the  task  of  writing  the  cap- 
tions and  editing  two  of  the  new  Gotham  Pro- 
ductions. 

Mr.  Bartlett  has  just  completed  a  revision 
of  titles  for  "A  Little  Girl  in  a  Big  City" 
and  is  now  preparing  the  titles  for  "The  Police 
Patrol." 

Sam  Sax,  producer  of  Gotham  Productions 
states  in  securing  Mr.  Bartlett  for  this  import- 
tant  work  he  is  merely  keeping  this  end  of 
his  new  productions  on  an  even  plane  with 


don's  second  comedy  of  a  series  of  two  made 
by  Principal  Pictures  Corporation.  Alf  Gould- 
ing,  who  directed  "Horace  Greeley,  Jr.",  the 
first  of  the  series,  also  guided  the  star  in  his 
current  vehicle.  The  role  of  a  "white  wing" 
gives  Laugdon  full  scope  for  his  well  recog- 
nized talents  as  one  of  the  screen's  premiere 
comedians. 

"Learning  How"  is  one  of  the  most  interest- 
ing of  the  Grantland  Rice  "Sportlights"  pro- 
duced by  J.  L.  Hawkinson.  This  subject  shows 
that  the  beginning  of  all  sports  is  "learning 
how."  Some  of  the  sports  covered  are  lariat 
throwing,  golf,  rowing,  archery,  baseball,  foot- 
ball and  tennis.  The  scenes  were  taken  in 
various  parts  of  the  United  States  where  the 
different  sports  prevail. 

Pathe  Review  No.  28  presents  another  in- 
stallment of  the  "Here  Comes  the  Bride" 
series — "The  American  Bride."  Both  the  In- 
dian maid  and  her  pale  face  sister — the  girl 
of  today — are  shown  going  through  the  rites 
of  matrimony.  "Wonders  in  Wax"  gives  a  re- 
markable insight  into  the  making  of  life-like 
dummies  in  Paris,  and  the  Pathecolor  section 
reveals  "The  Gorges  of  Ardeche,"  a  pictur- 
esque valley  of  rocks  in  Southern  France. 


Alice  is  a  doughnut  designer  in  a  pastry  shop. 
Art  Rosson  directed  the  picture,  and  the  cast 
includes  Ernest  Wood,  Alma  Bennett,  Jack 
Richardson,  and  Barney  Helium. 

One  of  the  latest  Sennett  discoveries  is  Mar- 
vin ("Fat")  Lobach,  who  weighs  approximately 
345  pounds,  which  proves  that  the  famous  com- 
edy producer  of  Pathecomedies  does  not  con- 
fine his  discoveries  to  beautifully  girls  for  the 
bathing  brigade.  Sennett  says  that  "Fat"  Lo- 
bach is  one  of  the  funniest  and  most  pleasing 
stout  comedians  to  come  to  the  screen  in  many 
a  day.  Lobach  has  appeared  in  important  parts 
in  several  Sennett-Ralph  Graves  Pathe  comed- 
ies, including  "Breaking  the  Ice,"  "The  Plumb- 
er" and  "He  Who  Gets  Smacked."  One  of 
his  most  recent  appearances  is  in  "Isn't  Love 
Cuckoo?",  directed  by  Lloyd  Bacon. 


the  high  grade  talent  used  in  other  branches 
of  production. 

Randolph  Bartlett  has  had  the  distinction 
of  editing  and  titling  some  of  the  best  screen 
production  released  in  recent  years  and  of  his 
recent  work,  Harriett  Underhill,  Motion  Pic- 
ture critic  of  the  Herald,  said:  "It  is  a  rare 
pleasure  to  witness  a  picture  in  which  such  per- 
fect English  has  been  used  in  the  titling." 

Mr.  Bartlett  was  formerly  editor  of  Photo- 
play Magazine,  scenario  editor  for  Famous 
Players-Lasky  Corporation  and  is  at  present  in 
wide  demand  as  a  free  lance  title  expert  and 
film  doctor. 


Randolph  Bartlett  Titling 

Two  New  Gotham  Pictures 


Two  New  Comedies  for  Pathe 
Completed  by  Mack  Sennett 


194 


MOVING   PICTURE  WORLD 


July  11.  1925 


Tom  Mix  Back  to  Work 

Following  World  Tour 


TOM  MIX,  "The  Modern  Buffalo  Bill," 
with  the  irrepressible  Tony,  the  Won- 
der Horse,  after  a  short  rest  following 
their  sensational  tour  over  half  of  the  world, 
are  back  again  hard  at  work  in  the  West 
Coast  Studios  of  Fox  Film  Corporation. 

Word  has  just  been  received  that  "The 
Lucky  Horseshoe,"  the  first  Tom  Mix  pro- 
duction for  the  coming  season,  has  been 
started  under  the  direction  of  J.  G.  Blystone. 

The  picture  is  from  an  original  story  by 
Robert  Lord,  and  the  scenario  by  John 
Stone.  Like  all  Mix  pictures  to  be  made  for 
1925-26,  it  contains  a  cast  crowded  with 
screen  favorites  of  far-flung  fame. 

Playing  opposite  Tom  Mix  is  Billie  Dove, 
the  beautiful,  who  has  just  completed  her 
work  in  the  Fox  supreme  attraction,  "The 
Fighting  Heart,"  a  George  O'Brien  starring 
vehicle.  The  "heavy"  or  villain  role  is  filled 
by  Malcolm  Waite,  who  has  a  pocketful  of 
nefarious  tricks  to  spill  until  thwarted  by  the 
redoubtable  Tom.  J.  Farrell  MacDonald  is 
cast  in  a  comedy  role  that  should  add  im- 
measurably to  his  present  army  of  followers. 

A  novelty  of  the  first  water  is  the  intro- 
duction to  Fox  audiences  of  Ann  Pennington, 
the  unrivaled  queen  of  Follies  dancers,  who 
has  been  specially  cast  in  a  terpsichorean 
role.  Ann's  twinkling  feet  will  scampeh 
through  scenes  of  woodland  beauty  in  that 
part  of  the  picture  which  deals  with  a  school 
of  classical  dancers. 

Others  in  the  cast,  which  has  not  been 
fully  completed,  are  Clarissa  Selwynne  and 
J.  Gunnis  Davis. 

"The  Lucky  Horseshoe"  furnished  Tom 
Mix  a  vehicle  of  an  entirely  different  nature 
from  anything  he  has  ever  been  given  pre- 
viously. It  concerns  the  career  of  a  bashful 
cowboy  who  is  hired  by  a  beautiful  girl 
ranch  owner  to  take  care  of  her  business 
affairs.  In  order  to  increase  her  income  so 
that  the  ranch  can  be  kept  up  she  starts  a 
school  for  classical  dancers  on  her  property, 
and  soon  the  ranch  is  filled  with  a  host  of 
visions  of  loveliness.  All  of  this  is  a  great 
shock  to  the  bashful  Tom,  who  is  almost 
overcome  by  the  "sheep's  eyes"  and  blandish- 
ments cast  at  him  by  the  fair  pupils. 


Finally  an  accidental  kick-  from  a  mule 
hoof  on  the  back  of  his  neck  sends  him  into 
oblivion.  Tom  has  been  reading  of  Don 
Juan,  the  gay  Spanish  cavalier,  and  in  his  un- 
conscious state  he  imagines  himself  trans- 
ported back  through  the  centuries.  As  Don 
Juan  he  goes  through  a  number  of  thrilling 
adventures,  such  as  rescuing  fair  maids  from 
brutal  overlords  and  fighting  duels  to  the 
death  over  some  fair  lady  he  has  chanced  to 
meet. 

When  he  returns  to  consciousness  his  char- 
acter has  entirely  changed.  No  longer  is  he 
the  bashful  Tom,  but  a  Twentieth  Century 
Don  Juan.    So  he  boldly  sails  in  to  capture 


AFTER  a  series  of  conferences  extend- 
ing over  the  course  of  several  months 
between  Mr.  M.  H.  Hoffman,  Vice 
President  and  General  Manager  of  Renown 
Pictures  Inc.,  Louis  Weiss,  Managing  Di- 
rector of  Weiss  Brothers'  Artclass  Pictures 
Corporation,  announced  that  his  concern  has 
decided  on  a  radical  change  of  policy  and  a 
great  extension  of  its  activities. 

This  extension  will  consist  of  the  direct 
sale  of  the  Artclass  Product  in  certain  terri- 
tories by  the  opening  of  its  own  exchanges. 
These  exchanges  will  be  located  in  the  offices 
of  the  Renown  Pictures  Inc.  at  1540  Broad- 
way, New  York  City,  for  the  territory  of 
Metropolitan  New  York  and  Northern  New 
Jersey;  505  Pearl  Street,  Buffalo,  N.  Y.,  for 
the  State  of  New  York ;  806  So.  Wabash 
Ave.  for  Chicago  and  Northern  Illinois. 

Another  office  will  be  opened  some  time 
during  the  month  of  Jully  in  Indianapolis 
for  the  Indiana  territory.  The  exact  date 
of  the  opening  and  the  address  of  the  office 
have  not  yet  been  determined  definitely.  An- 
nouncement of  that  office  will  be  made  in 
the  near  future. 


Al  Christie  and  Hunt  Stromberg  are  pro- 
ducing feature  pictures  for  the  Producers 
Distributing  Corporation.  Stromberg  is  pro- 
ducing the  Harry  Carey  pictures  and  Christie 
is   making   irresistible  comedies. 


the  girl  of  his  heart,  and  forever  blesses  the 
day  that  the  lucky  horseshoe  on  the  hoof  of 
the  mule  stifled  his  timidity  forever. 


The  offices  mentioned  above  will  have 
thirty-two  pictures  on  its  program  which 
surely  justify  special  handling  being,  as  they 
are,  all  Westerns.  They  will  include  the 
three  series  of  five  reel  specials  for  1925- 
26  featuring  Buddy  Roosevelt,  Buffalo  Bill, 
Jr.  and  Wally  Wales  respectively  which  will 
be  released  under  the  Artclass  Banner.  The 
program  will  also  include  the  new  series  of 
eight  five  reel  westerns  featuring  Leo 
Maloney  with  his  horse  "Pico"  and  his  dog 
"Bullets,"  which  will  be  released  under  the 
Clarion  Photoplays  trade  mark. 

Louis  Weiss  believes  that  his  pictures  will 
be  greatly  boomed  by  this  new  policy  and 
also  states  that  the  move  will  give  him  an 
opportunity  to  enter  the  field  in  the  future 
with  a  full  and  widely  varied  program  of 
pictures  all  sold  and  handled  from  one  ex- 
change in  a  territory  instead  of  having 
various  types  of  product  split  up  among 
several  exchanges  each  covering  the  same 
territory  and  thus  effect'  many  economies  as 
well  as  increasing  the  returns  on  the  whole 
program. 


Weiss  Brothers  Will  Soon 
Open  Their  Own  Exchanges 


"Silent  Sheldon,"  third  of  a  series  of    eight    Harry    Webb    pictures  being  produced  by  Whirlwind  Westerns,  starring  Jack   Perrin  and 

released  through  Rayart  Pictures 


July  11,  1925  MOVING   PICTURE    WORLD  197 


First  National  Pictures  That  Have  Had 
Record  Bookings  and  Sensational  Runs 


AN  enviable  record  for  pictures  that 
have  enjoyed  long  individual  runs  and 
whose  gross  number  of  bookings  are 
unsurpassed  in  the  history  of  the  industry 
has  been  won  by  First  National  Pictures, 
Inc.,  during  the  past  two  or  three  years. 
These  records,  both  in  runs  and  in  number 
of  bookings,  are  the  result  of  the  painstak- 
ing care  of  Richard  A.  Rowland  and  his 
production  staff  in  making  pictures  of  a 
definite  box-office  attractiveness  and  of  the 
equitable  distribution  policies  of  E.  A.  Esch- 
mann,  successfully  carried  out  by  the  field 
force. 

First  National  has  a  standing  second  to 
none  in  the  industry  for  providing  pictures 
which  will  make  money  for  the  exhibitors 
showing  them,  and  for  fair  dealing  in  its 
selling  arrangements.  Its  reputation  has 
been  built  up  on  the  strength  of  its  past 
performance  and  the  confidence  and  good 
will  of  the  exhibitors  it  has  served.  Such 
confidence  and  good  will  can  only  be  ob- 
tained through  product  of  the  first  quality 
of  merit  at  the  box  office,  sold  on  equitable 
terms  both  to  itself  and  to  the  exhibitors. 

This  is  a  story  of  past  performance,  of 
individual  productions  which  have  enjoyed 
long  runs  at  various  theatres  and  of  pic- 
tures which  have  played  a  large  number  of 
the  motion  picture  theatres  in  the  United 
States  and  Canada.  A  significant  fact  in 
the  story  is  that  these  pictures  are  still  alive 
and  are  being  booked  in  all  parts  of  the 
country  so  that  their  record  of  bookings  is 
not  yet  complete. 

In  the  list  of  First  National's  established 
successes  is  Frank  Lloyd's  production  of 
"The  Sea  Hawk"  which,  in  the  year  that 
has  elapsed  since  its  release  has  played  in 
excess  of  6,000  theatres.  So  big  and  in- 
stantaneous was  the  hit  of  "The  Sea  Hawk" 
that  it  is  safe  to  predict  that  before  its  life 
is  ended  it  will  have  played  more  theatres 
than  any  other  picture  that  has  been  re- 
leased. Its  receipts  have  been  so  big  wher- 
ever shown  that  it  has  been  taken  out  of 
service  by  Mr.  Eschmann  for  the  summer 
months  to  be  released  to  the  industry  again 
in  September  when  the  picture  business 
picks  up  from  the  summer  slump.  Book- 
ings on  this  picture  have  continued  big  since 
the  day  of  its  release. 

Frank  Lloyd  devoted  six  months  to  the 
filming  of  this  production,  made  wholly  in 
this  country.  It  has  enjoyed  many  long  pre- 
release runs  at  increased  admissions.  No- 
table among  these  runs  was  one  of  twelve 
weeks  at  the  Astor  Theatre,  New  York ; 
eleven  weeks  at  the  Criterion  in  Los  An- 
geles ;  ten  weeks  at  the  Aldine  in  Philadel- 
phia ;  six  weeks  at  Symphony  Hall,  Boston ; 
five  weeks  at  the  Roosevelt  Theatre,  Chi- 
cago; and  four  weeks  at  the  Imperial  in 
San  Francisco. 

Al  and  Ray  Rockett's  production  of  "The 
Dramatic  Life  of  Abraham  Lincoln,"  is  an- 
other First  National  picture,  released  at 
about  the  same  time  as  "The  Sea  Hawk," 
whose  bookings  in  the  year  come  within 
fifty  of  the  record  set  by  "The  Sea  Hawk" 
and  the  volume  of  whose  bookings  continues 
at  a  rate  which  will  inevitably  land  it  among 


the  four  or  five  most  widely  distributed  pic- 
tures in  the  industry. 

"Abraham  Lincoln"  was  more  than  a  year 
in  the  making  and  has  had  long  runs  in 
many  big  cities  and  extended  engagements 
in  a  great  number  of  smaller  cities.  It  ran 
for  ten  weeks  at  the  Tremont  Temple  The- 
atre, Boston;  four  weeks  at  the  Roosevelt 
Theatre,  Chicago ;  three  weeks  at  the  Cri- 
terion in  Los  Angeles;  three  weeks  at  the 
Imperial,  San  Francisco  and  had  two  weeks 
in  many  towns  which  show  even  the  most 
successful  pictures  for  only  a  week. 

Norma  Talmadge's  "Secrets,"  released  by 
First  National  as  a  special  at  about  the 
same  time  as  "The  Sea  Hawk"  and  "Abra- 
ham Lincoln,"  has  nearly  equalled  them  in 
the  number  of  its  bookings  and  continues 
to  be  a  strong  favorite.  It  also  has  had 
many  extended  engagements. 

Other  First  National  releases  which  have 
had  bookings  ranging  from  6,000  to  8,000  are 
"Black  Oxen,"  "Flaming  Youth,"  "Why  Men 
Leave  Home,"  "Twenty-One,"  "Ponjola," 
"Painted  People,"  "Her  Temporary  Hus- 
band," "When  a  Man's  a  Man,"  "Boy  of 
Mine,"  "The  Love  Master,"  "Flowing  Gold" 
and  "Lilies  of  the  Field."  These  were  not 
released  as  specials  with  long-run  pre-release 
showings,  but  they  leaped  into  instant  popu- 
larity, are  all  strong  contenders  for  booking 
honors  and  are  still  in  constant  demand. 

A  comparatively  recent  First  National  re- 
lease which  has  already  had  more  than  5,000 
showings  is  Richard  Barthelmess'  "Class- 
mates," a  picture  that  is  destined  to  establish 
booking  honors,  as  is  Colleen  Moore's  pic- 
ture, "Sally,"  released  on  March  29th,  this 
year,  which  already  has  3,000  bookings  to 
its  credit. 


Other  recent  releases  by  First  National 
which  are  setting  a  fast  booking  pace  are 
"Frivolous  Sal,"  "A  Thief  in  Paradise," 
"The  Lady,"  "As  Man  Desires"  with  Milton 
Sills,  Corinne  Griffith's  "Declasse,"  "Chickie," 
"New  Toys,"  "Soul-Fire,"  "The  Talker"  and 
Colleen  Moore's  "The  Desert  Flower." 

Two  First  National  specials  of  this  year 
which  have  already  proved  their  box-office 
mettle  are  "The  Lost  World,"  produced  in 
association  with  Watterson  R.  Rothacker 
and  under  the  supervision  of  Earl  Hudson, 
and  a  new  film  version  of  "Quo  Vadis."  Both 
pictures  have  had  a  number  of  long-run  en- 
gagements at  increased  admissions  and  es- 
tablished box-office  records.  "The  Lost 
World"  will  be  released  in  September  while 
"Quo  Vadis"  is  now  being  shown  in  many 
important  key  city  points. 

"The  Lost  World"  ran  for  ten  weeks  at 
the  Astor  Theatre,  New  York ;  for  nine  weeks 
at  the  Tremont  Temple,  Boston;  for  nine 
weeks  at  the  Aldine,  Philadelphia;  four 
weeks  at  the  Roosevelt,  Chicago ;  four 
weeks  at  the  Wilke's,  San  Francisco;  and 
has  been  booked  for  an  extended  run  at 
Grauman's  Million  Dollar  Theatre,  Los  An- 
geles. 

"Quo  Vadis"  has  had  many  extended  runs 
at  increased  admissions,  notably  six  weeks 
at  the  Apollo,  New  York ;  five  weeks  at  the 
Aldine  in  Philadelphia;  four  weeks  at  the 
Tremont  Temple,  Boston;  three  weeks  at 
the  Roosevelt,  Chicago;  and  two  weeks  in 
many  of  the  large  cities.  It  is  now  in  the 
second  week  of  an  extended  engagement  at 
Grauman's  Million  Dollar  Theatre,  Los  An- 
geles. With  their  popularity  with  the  public 
proved  in  these  runs  at  increased  admissions 
it  is  inevitable  that  each  will  roll  up  big 
booking  records. 


Anna  Q.  Nilsson  just  limply  cannot  cut  this  steak  while  Lewis  Stone  scolds  her  in 
"The  Talker,"  a  First  National  picture 


198 


MOVING    PICTURE  WORLD 


July  11,  1925 


Greta  Nissen's  Screen  Debut 
Is  Acclaimed  by  Reviewers 


JESSE  L.  LASKV'S  judgment  in  sign- 
ing Greta  Nissen  to  a  long  term  con- 
tract to  appear  in  Paramount  pictures 
was  more  than  justified  by  the  criticism  of 
the  Boston  and  New  York  reviewers  who 
witnessed  the  screen  debut  of  the  Norwegian 
actress  in  William  de  Millc's  production,  "Lost 
— A  Wife."  Greta  Nissen,  it  will  be  remem- 
bered, was  something  of  a  sensation  in  the 
stage  production  of  "Beggar  on  Horseback," 
in  which  she  performed  a  pantomime  ballet. 
It  was  in  the  latter  production  that  her  screen 
possibilities  were  recognized  by  the  vice-presi- 
dent of  the  Famous  Players-Lasky  Corpora- 
tion. 

Although  Adolphe  Menjou  is  featured  in 
"Lost — A  Wife,"  and  comes  in  for  very  en- 
thusiastic reviews  from  the  critics  of  both 
cities,  the  producers,  confident  that  Menjou 
would  score,  were  particularly  interested  in 
seeing  how  Miss  Nissen  registered.  The  Bos- 
ton Post  shows  a  good  understanding  of  the 
situation  in  the  part  of  the  review  which  reads, 
"  'Lost— A  Wife'  introduces  a  new  leading  wo- 
man to  the  screen,  Greta  Nissen,  who  is  very 
fetching  and  charming.  And  she  had  a  rather 
difficult  part  for  her  first  pictorial  appearance, 
that  ot  playing  up  to  the  very  experienced  and 
able  actor,  Adolphe  Menjou." 

The  Boston  Traveler  had  a  fine  review  read- 
ing, "Adolphe  Menjou  and  Greta  Nissen  have 
the  leading  roles.  Miss  Nissen  is  blonde,  beau- 
tiful, moving  with  a  dancer's  grace,  wearing 
the  newest  styles  in  clother  and  bobs  with  a 
Parisian  chic,  and  acting  with  the  assurance 
of  an  experienced  screen  player.  Moreover, 
she  has  charm  and  distinction  beyond  the  aver- 
age among  movie  stars." 

In  New  York  several  of  the  reviewers  made 
a  point  of  emphasizing  the  fact  that  Greta 
Nissen  had  made  an  excellent  debut. 

Harriet    Underhill    wrote    in    the  Herald- 


Tribune  that  the  work  of  Greta  Nissen  was  a 
revelation.  Miss  Underhill  remarked,  "Miss 
Nissen  is  by  all  odds  the  screen's  most  cap- 
tivating recent  acquisition." 

Mordaunt  Hall  wrote  in  The  Times :  "Miss 
Nissen  is  a  Scandinavian  with  a  Parisian 
cachet.  She  is  fair,  and  the  dressing  of  her 
blonde  hair  impresses  one  as  having  an  influ- 
ence torn  between  alarm  and  mischief.  Miss 
Nissen  is  sure,  natural  and  graceful  in  her 
expressions  and  movements.  She  times  every 
lengthy  scene  to  perfection  and  is  never  awk- 
ward or  out  of  character.  No  matter  how 
frivolous  the  scene  may  be  she  gives  a  sincere 
and  earnest  portrayal,  always  obtaining  ex- 
cellent results  with  an  originality  rarely  beheld 
on  the  screen." 


Pola  Negri,  Paramount  star,  in  her 
Hills,  Cal.,  home. 


Production  on  Mason  Novel, 
"The  Winding  Stair, "  Started 


,£f-p^HE  WINDING  STAIR,"  from  the 
I  novel  by  A.  E.  W.  Mason,  one  of 
JL  the  world's  foremost  novelists,  has 
been  put  into  work  for  the  screen  by  Fox 
Film  Corporation.  A  special  cast  of  screen 
luminaries  is  announced  with  Edmund  Lowe 
and  Alma  Rubens  in  the  leading  roles. 

The  production,  listed  under  the  general 
classification  of  "Supreme  Attractions,"  to  be 
released  during  the  forthcoming  season,  will 
be  directed  by  John  Griffith  Wray,  remembered 
tor  his  directorial  work  in  "Anna  Christie,"  one 
of  the  outstanding  successes  of  the  screen. 

This  will  be  Mr.  Wray's  first  production  for 
Fox  since  resigning  as  General  Manager  of  the 
Thomas  Ince  Studios  after  the  death  of  that 
•producer. 


Others  in  the  cast,  which  has  not  as  yet  been 
fully  completed,  are  Mahlon  Hamilton,  War- 
ner Oland,  and  Emily  Fitzroy. 

As  "Paul  Ravenel,"  the  hero,  Edmund  Lowe 
has  one  of  the  most  romantic  roles  of  his 
career.  Alma  Rubens,  as  "Marguerite  Lam- 
bert," the  girl  for  whom  Ravenel  risks  his  life 
and  honor,  has  a  part  admirably  fitted  for  her 
type  and  histrionic  ability.  Warner  Oland,  is, 
of  course,  the  villain.  This  noted  actor's  ability 
in  "heavy"  roles  is  well  known  to  all  film  fans 
as  he  has  been  one  of  the  most  successful  in 
these  characterizations  on  the  screen. 

"The  Winding  Stair"  is  described  as  being 
not  only  a  tremendous  story  in  scope  and  thrills, 
but  one  of  the  most  colorful  ever  written  by 
this  celebrated  author.  For  the  main  part  its 
scenes  are  laid  in  Morocco,  where  the  French 
and  Moors  are  at  odds.  Ravenel,  to  save  the 
life  of  a  dancing  girl  with  whom  he  has  fallen 
in  love,  deserts  his  command  in  the  French 
army,  thereby  losing  everything  including 
honor.  The  story,  however,  has  an  extremely 
happy  ending  in  which  the  girl  is  mainly  re- 
sponsible for  the  restoration  of  her  lover's 
good  name. 

The  story  calls  for  tremendous  and  pictur- 
esque effects  in  which  hundreds  of  persons  are 
involved.  Immense  sets  have  been  built  to  show- 
Moorish  cities,  such  as  Fez  where  most  of  the 
conflict  takes  place.  The  whole  picture  is  being 
produced  on  a  gigantic  scale. 


Shirley  Mason  and  Tully  Marshall  (left  to  right)  in  an 


Lewis  Stone,  Anna  Q.  Nilsson,  

engaging  scene   in   First   National  s      1  he    1  alker. 


Buys  Rights  to  "Mile.  Modiste" 

Contracts  have  been  closed  by  First  National 
Pictures  for  the  screen  rights  to  the  famous 
musical  comedy,  "Mademoiselle  Modiste"  and 
that  long-continued  stage  success  will  soon  be 
translated  into  a  motion  picture. 

"Mademoiselle  Modiste-,"  with  Henry  M. 
Blossom's  book,  was  first  produced  two  de- 
cades ago  by  Charles  Dillingham.  Fritzi 
Scheff,  who  had  but  recently  left  grand  opera, 
was  engaged  for  the  stellar  role.  No  announce- 
ment is  forthcoming  from  First  National  as  to 
who  will  play  Miss  SchefFs  role  on  the  sc-ecn, 
nor  when  it  will  go  into  production. 


July  11,  1925 


MOVING    PICTURE  WORLD 


199 


Key  City  Points  Booking 

First  National  "Winners" 


Tom  Mix,  the  Fox  star,  visits  F.  W.  Murnau, 
the  German  director  who  produced  "The  Last 
Laugh,"  for  Ufa,  starring  Emil  Jannings.  Mr. 
Fox  has  contracted  with  Mr.  Murnau  to 
come  to  America  and  direct  at  least  one  big 
special  for  Fox  Film  Corporation.  This  pic- 
ture was  taken  in  Berlin  recently. 

"The  Perfect  Clown" 


Jhad  wick's     New     Larry     Semon  Comedy. 
"Luxembourg"  Picture  Held  Back 

Owing  to  the  illness  of  Arthur  Gregor,  who 
had  been  selected  by  I.  E.  Chadwick  to  direct 
Larry  Semon  in  "The  Count  of  Luxembourg." 
Mr.  Chadwick  has  decided  to  postpone  pro- 
duction of  this  Franz  Lehar  musical  com- 
edy. 

Semon,  however,  will  start  work  within 
another  week  on  "The  Perfect  Clown,"  an- 
other spectacular  comedy  which  will  be  pro- 
duced on  an  even  more  elaborate  scale  than 
"The  Wizard  of  Oz." 

Fred  Newmeyer,  whose  several  Harold 
Lloyd  productions,  have  established  him 
among  the  leading  comedy  directors  of  the 
industry,  will  personally  direct  "The  Perfect 
Clown." 

Mr.  Chadwick,  Newmeyer  and  Semon  are 
i.ow  engaged  in  selecting  the  cast  which  will 
be  announced  next  week.  It  is  expected  that 
several  of  the  players  who  appeared  with 
Semon  in  "The  Wizard  of  Oz"  will  be  en- 
gaged for  this  production. 


New  American  Legion  Film 

"You  Can't  Stand  There"  is  the  title  of  a 
new  film  which  is  being  presented  by  the 
American  Legion  Film  Service,  whose  na- 
tional headquarters  are  in  Indianapolis,  Ind. 
It  is  an  official  picture  built  of  scenes  taken 
during  the  war  by  U.  S.  Signal  Corps  photo- 
graphers and  titled  in  the  language  of  the 
American  doughboy  to  whom  the  film  is  dedi- 
cated. It  has  a  comprehensive  continuity 
and  tells  the  story  of  what  happened  to  the 
average  young  American  after  Woodrow 
Wilson  wrote  his  last  note  to  the  Kaiser.  The 
film  will  be  distributed  through  local  Posts  of 
the  Legion. 


George  Walsh  Coming  East 

Having  completed  "Blue  Blood"  his  second 
starring  picture  for  Chadwick  Pictures  Cor- 
poration, George  Walsh  is  expected  to  return 
to  New  York  shortly  to  start  work  on  a 
third  production  for  that  company. 


DURING  the  past  week  many  contracts 
for  the  entire  Winner  Group  of  First 
National  Pictures  for  the  coming  sea- 
son were  closed  in  key  city  points.  Some 
of  the  outstanding  theatres  signing  up  for 
the  group  of  fifty-two  pictures  are  the  Pan- 
theon in  Toledo,  Ohio;  the  site  in  Kokoma, 
Ind.;  he  Strand  or  the  Palace  in  Stamford, 
Conn.;  the  Rialto,  Empire  or  Bijou  in  Fall 
River,  Mass. 

In  each  instance  the  Winner  Group  of 
pictures  in  its  entirety  was  booked.  Ex- 
hibitors are  buying  First  |National  Product 
early  this  year,  which  is  a  further  proof  that 
First  National  product  previously  released 
has  made  good  at  the  box-office.  The  Win- 
ner Group  is  being  sold  on  the  performance 
of  past  product  and  present  releases. 


"Battling  Bunyan"  Star 


Wesley   Barry  To   Retire    from    Screen  to 
Attend  Annapolis 

Wesley  Barry's  announced  intention  of 
entering  the  United  States  Naval  Academy 
at  Annapolis  will  cut  short  his  screen  ap- 
pearances at  the  height  of  his  successful  ca- 
reer. Barry  appears  to  the  best  advantage 
of  his  career  in  "Battling  Bunyan,"  an  As- 
sociated Exhibitors'  release,  which  is  replete 
with  comedy  as  well  as  drama. 

As  a  kid  with  a  fighting  heart,  Barry  plays 
a  plucky  youngster  who  is  employed  in  a 
garage  and  works  hard  in  the  hopes  of  some 
day  becoming  a  partner  in  the  enterprise. 
Circumstances  bring  about  a  chance  for  him 
to  earn  money  via  the  prize  fight  ring  and 
give  opportunity  for  many  comedy  scenes. 

In  "Battling  Bunyan,"  Barry  is  supported 
by  Molly  Malone,  Chester  Conklin,  Harry 
Mann,  Frank  Campeau,  Landers  Stevens, 
Johnny  Relasco,  Al  Kaufman,  Frankie  Fields, 
and  Pat  Kemp.  Paul  Hurst  directed  from 
Jefferson  Moffit's  adaptation  of  a  Saturday 
Evening  Post  story  by  Raymond  Leslie  Gold- 
man. .  - 


The  Winner  Group  has  recently  been  sold 
to  the  following  theatres :  The  Rialto,  Ft. 
Worth,  Tex.;  the  Capitol,  Dallas,  Tex.;  the 
Schine  Circuit  in  up-State  New  York;  the 
Sigman  in  Lima,  Ohio ;  the  Rialto  in  Ham- 
ilton, Ohio;  the  Mystic  in  Maiden,  Mass.; 
the  Rilato,  in  Everett,  Mass.  The  first  book- 
ing for  the  entire  group  of  Winners  was 
made  by  Shea's  Hippodrome,  Buffalo,  a  short 
time  after  First  National's  announcement 
first  appeared  in  the  trade  journals. 


BASEBALL 


Steps  are  being  taken  by  baseball  en- 
thusiasts in  New  York  film  offices  to  revive 
the  motion  picture  baseball  league,  which 
was  in  existence  several  seasons  up  to  a 
few  years  ago.  Philip  Abrahams,  manager 
of  the  newly-formed  Warner  Bros,  team,  ex- 
pects to  call  a  conference  of  managers  in  a 
few  days  to  discuss  the  situation  and  draw  up 
a  schedule. 

The  Warners  played  their  first  game  at 
Central  Park  last  week,  defeating  the  Fox 
team  by  a  score  of  15  to  12.  The  Fox  play- 
ers outhit  the  Warners  by  the  narrow  mar- 
gin of  17  to  16,  but  home  runs  by  Punzo, 
Catterson  and  Brennan,  a  triple  by  Capt| 
Hummel,  and  doubles  by  Hummel  and  Pun- 
zo, all  of  the  Warners,  told  in  the  final 
score.  The  batting  order  of  the  teams  fol- 
lows :  ^ 

Warners— Brennan,  2b;  McEldery,  cf-rf; 
Tate  3b-c;  Mirisch  lb;  Levitt  lb;  Hummel 
ss ;  Punzo,  If;  Catterson,  c-3b;  Berg  rf-cf; 
Kingsburg  p. 

Fox — Ryan  cf;  D.  Ornstein  ss;  Starr  p; 
J.  Ornstein  lb;  Holley  2b;  Najarian  c;  Tri- 
marco  3b;  Friedman  rf;  Deyer  If. 

Score  by  innings  : 

FOX   0  023  1  220  2—12 

WARNER   30010641  x— 15 


200 


MOVING   PICTURE  WORLD 


July  11,  1925 


Prince  of  Pilsen" Rights 
Purchased  by  Belasco  Prod. 


HE  Prince  of  Pilsen"  is  coming  to 
the  screen  via  Producers  Distribut- 
ing Corporation. 
A.  H.  Sebastian,  general  manager  of  Belasco 
Productions,   Inc.  has  purchased  the  motion 
picture  rights  to  this  classic  of  the  stage,  and 
the  production  will  be  filmed  by  his  organiza- 
tion at  the  Hollywood  Studios  in  Hollywood. 
A  number  of  weeks  must  elapse  before  the 
actual  start  of  filming,  since  the  screen  version 
of  the  play  must  be  written,  and  a  vast  amount 
of  preliminary  detail  completed  by  the  technical 
staff,  as  it  is  planned  to  make  this  a  big  special 
in  every  sense  of  the  word. 

"The  Prince  oi  Pilsen"  occupies  a  firm  place 
in  the  hearts  of  American  theatregoers.  It 
was  one  of  the  most  successful  musical  come- 
dies ever  produced  in  the  United  States  and 
its  songs  have  long  withstood  the  onslaughts 
of  the  newer  avalanche  of  jazz  creations.  Its 
"Song  of  the  Stein"  better  known  as  "Heidel- 
berg" and  "The  Message  of  the  Violets"  are 
two  of  the  most  popular  songs  ever  writfen. 
Frank  Pixley,  author  of  the  book  and  lyrics, 
and  Gustav  Luders,  who  composed  the  music, 
were  literally  "made"  overnight. when  this  play 
was  given  its  New  York  premiere. 

It  is  announced  that  the  film  production 
will  cost  not  less  than  $350,000,  and  that  it 
will  boast  a  cast  of  characters  which  will  be 
truly  all-star.  No  players  have  yet  been  se- 
lected, but  Mr.  Sebastian  avers  that  the  cast- 
ing of  the  picture  will  bring  together  a  com- 
pany of  artists  that  will  establish  a  new  cri- 
terion in  all  star  casts. 

Trixie  Friganza  appeared  in  the  play  when 
it  was  originally  produced  on  the  stage,  and 
it  is  probable  that  she  will  take  part  in  the 
film  production.  Arthur  Donaldson  was  also 
in  the  original  company,  and  the  play  later 


served  to  establish  Jess  Dandy  as  a  favorite 
comedian. 

The  purchase  of  "The  Prince  of  Pilsen"  is 
in  line  with  the  policy  of  Belasco  Produc- 
tions to  produce  adaptations  of  stage  plays 
exclusively.  Their  current  release  through 
Producers  Distributing  Corporation  is  "Friend- 
ly Enemies"  starring  Weber  and  Fields. 


"Desert  Demon"  Completed 

A  wire  from  the  West  Coast  to  Louis  Weiss, 
of  Weiss  Brothers'  Artclass  Pictures  Corpora- 
tion, announces  that  Lester  F.  Scott,  Jr.,  has 
completed  the  filming  of  the  second  of  the 
Buffalo  Bill,  Jr.,  series  of  five-reel  thunderbolt 
thrillers,  which  will  be  released  under  the  title 
of  "The  Desert  Demon.  '  The  cast  includes 
Betty  Morrisey,  Frank  Ellis,  Harry  Todd,  Jack 
O'Brien,  Frank  Austin,  Raye  Hampton,  Mar- 
garet Martin  and  Charles  Colby.  The  direction 
was  in  the  hands  of  Richard  1  horpe,  the  story- 
was  written  by  Alex  McLaren,  the  continuity 
by  Betty  Burbridge  and  the  picture  produced 
by  Action  Pictures,  Inc.,  of  which  Lester  F. 
Scott.  Jr.,  is  President. 


Here  we  may  »ee  a  beautiful  evening 
gown  designed  and  worn  by  Gloria  Swanson, 
the  Paramount  star.  It  is  of  crepe  georgette 
in  an  apricot  shade,  and  has  Persian  em- 
broidery in  silver  cords.  The  lining  of  the 
gown  is  of  silver  cloth,  the  hosiery  is  silver 
metal,  and  the  slippers  silver  brocade.  With 
the  gown  is  a  cape  of  the  same  material,  with 
two  panels  which  wind  around  the  arms  and 
form  sleeves. 


Star  Types  Selected  for 

First  De  Mille  Special 


THE  latest  additions  to  the  cast  of  play- 
ers that  Cecil  B.  De  Mille  is  assembling 
for  "The  Road  to  Yesterday,"  his  first 
personally  directed  offering  through  Producers 
Distributing  Corporation,  are  Theodore  Kos- 
loff  the  world-famous  Russian  dancer  and  now 


F.  P.  Earle,  the  artist,  with  one  of  his  backgrounds,  painted  by  him  for  use  in  'A 
Lover's  Oath,"  which  he  directed,  with  Ramon  Novarro  featured,  and  which  Astor  Pictures 

will  distribute. 


an  established  motion  picture  favorite,  and 
Louis  Natheaux  "the  suavest  heavy  in  Holly- 
wood." 

In  selecting  his  cast,  De  Mille  is  follow- 
ing one  of  the  first  principles  of  motion 
picture  casting.  He  is  picking  his  players 
with  an  eye  to  "types/'  but  confining  the 
selections  to  big  stars  and  players  of  estab- 
lished reputations.  Kosloff  has  been  selected 
to  play  the  character  of  "Gypsy  John,"  a 
picturesque,  nomadic  role. 

Joseph  Schildkraut,  Jetta  Goudal  and  Vera 
Reynolds,  the  other  members  of  the  cast  thus 
far  selected,  are  ideal  "types"  for  the  parts 
they  are  to  play  as  well  as  being  artists  of 
the  highest  professional  rank. 

De  Mille  declares  that  the  theme  of  "The 
Road  to  Yesterday"  is  as  big  and  powerful 
as  that  of  "The  Ten  Commandments."  In 
parable  it  shows  that  a  consciously  wrong 
act  inevitably  reacts  upon  the  one  who  com- 
mits it  or  upon  someone  of  his  blood.  The 
story  deals  with  modern  people  under  modern 
circumstances  then  carries  them  back  three 
hundred  years  and  later  brings  them  forward 
again  to  modern  times. 

The  production  will  be  an  adaptation  from 
the  stage  play  by  Beulah  Marie  Dix  and  E. 
G.  Sutherlnd.  Jeanie  Macpherson  and  Miss 
Dix  have  been  working  constantly  on  the 
script  for  the  last  six  months,  and  the  minutest 
details  of  the  production  have  now  been  worked 
out  to  a  point  where  filming  may  start  as 
soon  as  Mr.  De  Mille  completes  his  cast. 

Wyndham  Standing  Signed 

Wyndham  Standing  is  the  latest  addition 
to  the  Samuel  Goldwyn-George  Fitzmaurice 
production,  "The  Dark  Angel."  He  will  play 
the  part  of  Gerald  Shannon,  second  lead. 


July  11,  1925 


MOVING    PICTURE  WORLD 


201 


Feist  on  Coast;  to  Confer  on 

Big  Production  Schedule 


JACKIE  IN  A  NEW  ROLE 
Joe  Kirkwood,  greatest  trick  golfer  in  the 
world,  regards  Jackie  as  a  golfing  phenom- 
enon. He  has  won  three  junior  champion- 
ships on  Hollywood  links.  Maybe  Jackie  will 
play  golf  in  a  Metro-Goldwyn  picture.  His 
next   is   "Dirty  Hands" 


FELIX  FEIST,  general  sales  manager 
for  Metro-Goldwyn-Mayer,  has  arrived 
in  Los  Angeles  to  confer  with  officials 
at  the  Culver  City  studios  on  the  fifty-two 
productions  to  be  presented  by  this  organi- 
zation during  the  coming  year  starting 
August  16. 

The  first  of  the  new  pictures  to  come  to 
the  public  the  coming  season  will  be  "The 
Unholy  Three,"  starring  Lon  Chaney  and  re- 
cently completed  under  the  direction  of  Tod 
Browning,  Mr.  Feist  announced. 

"The  Merry  Widow,"  one  of  the  most  pre- 
tentious films  ever  made  by  this  organization, 
with  John  Gilbert  and  Mae  Murray  in  the 
leading  roles  and  directed  by  von  Stroheim, 
will  receive  its  public  premiere  on  September 
20,  he  stated.  Other  pictures  from  this  stu- 
dio to  be  seen  in  September  are  Maurice 
Tourneur's  "Never  the  Twain  Shall  Meet,"  a 
Cosmopolitan    production    of  the    story  by 


Metro's  "Unholy  Three" Breaks 
Records  in  San  Francisco 


A WIRE  received  by  Metro-Goldwyn 
from  A.  W.  Bowles,  general  manager 
of  the  West  Coast  Theatres,  Inc.,  in- 
dicates that  Tod  Browning  has  achieved  a 
sensational  success  in  his  "The  Unholy 
Three,"  which  he  directed  for  Metro-Gold- 
wyn-Mayer from  the  C.  A.  Robbins'  story 
adapted  to  the  screen  by  Waldemar  Young. 
Lon  Chaney,  Mae  Busch  and  Matt  Moore 
have  the  featured  roles  in  this  production. 

Mr.  Bowles  wires  as  follows :  "Very  happy 
to  advise  you  that  world  premiere  of  'The' 
Unholy  Three'  opened  at  Loew's  Warfield 
Theatre,  San  Francisco,  Saturday,  breaking 
all  existing  Saturday  opening  records  in  the 
history  of  the  theatre.  Picture  most  enthus- 
iastically received  by  public  and  press  and  we 
look  forward  to  one  of  our  biggest  and  most 
successful  engagements.  Heartiest  congratu- 
lations." 

In  consequence  of  the  furore  made  by  "The 
Unholy  Three"  in  San  Francisco  the  film  has 
been  procured  by  the  West  Coast  Theatres, 
Inc.,  for  showing  in  all  of  their  towns,  seven- 
day  showings  having  been  reserved  for  such 
towns  as  Berkeley,  Stockton,  San  Jose,  Sacra- 
mento and  Fresno.  Seven-day  showings  are 
almost  unknown  to  all  of  these  towns  with 
the  exception  of  Sacramento. 

Lon  Chaney  has  contributed  a  characteriza- 
tion of  overwhelming  fascination  to  this  pro- 
duction, which  is  replete  with  mystery,  sus- 
pense, murder,  romance,  horror,  pathos  and 
tragedy,  and    contains    in    addition,  many 

Pick  Title  for  De  Mille  Film 

Producers  Distributing  Corporation  an- 
nounces that  the  Cecil  B.  De  Mille  production 
adapted  from  the  stage  play  "Strongheart" 
by  William  De  Mille  will  be  produced  under 
the  title  of  "Braveheart." 

Rod  La  Rocque  will  be  starred  in  the  title 
role  under  the  direction  of  Rupert  Julian. 


hilariously  comic  scenes.  Victor  McLaglen, 
a  giant;  Harry  Earles,  a  dwarf,  and  a  large 
gorilla  play  important  roles  in  this  unusual 
production.  The  supporting  cast  includes 
Mathew  Betz,  Walter  Perry,  John  Merkyl, 
Charles  Wellsley,  Percy  Williams,  Marjorie 
Morton,  Violet  Crane,  Lou  Morrison,  Ed- 
ward Connelly,  William  Humphreys  and 
A.  E.  Warren. 


Peter  B.  Kyne,  adapted  to  the  screen  by  Eu- 
gene Mullins,  Edmund  Goulding's  "Sun-Up," 
a  picturization  of  the  Lula  Vollmer  play  with 
Pauline  Starke,  Conrad  Nagel  and  Lucille  La 
Verne,  and  Tod  Browning's  "The  Mystic," 
with  Aileen  Pringle  and  Conway  Tearle. 

The  initial  Erte  picturization,  for  which 
spectacular  sets  and  clothes  have  been  de- 
signed by  the  famous  European  artist,  will 
be  shown  with  Pauline  Starke  and  Lew  Cody 
in  November,  as  will  "The  Tower  of  Lies," 
starring  Norma  Shearer  and  Lon  Chaney. 
Hobart  Henley's  production  of  the  Cosmo 
Hamilton  play,  "An  Exchange  of  Wives," 
with  Eleanor  Boardman  and  Lew  Cody,  will 
also  be  presented  in  November. 

Another  highlight  in  the  releases  of  this 
company  will  be  the  premiere  of  the  initial 
Lillian  Gish  vehicle,  "La  Boheme,"  set  for 
November  15.  Shooting  on  this  production 
will  be  started  in  the  near  future. 

Among  the  other  big  attractions  promised 
by  Mr.  Feist  soon  after  the  middle  of  August 
are  "The  Big  Parade,"  with  John  Gilbert; 
"Pretty  Ladies,"  directed  by  Monta  Bell,  with 
a  cast  of  popular  players;  "Time,  the  Come- 
dian," with  Mae  Busch  and  Lew  Cody; 
Jackie  Coogan  in  his  first  vehicle  under  his 
new  contract  with  M-G-M,  and  "Mare  Nos- 
trum" (Our  Sea),  Rex  Ingram's  production 
of  the  famous  Blasco  Ibanez  novel  with  Alice 
Terry  and  Antonio  Moreno  in  the  leading 
roles,  now  being  finished  in  Paris. 


Vilma  Banky  Cast 

Vilma  Banky,  noted  Hungarian  beauty, 
makes  her  American  debut  in  "The  Dark 
Angel,"  a  First  National  picture  and  will 
play  opposite  Ronald  Colman,  who  has  been 
cast  in  the  leading  role. 


Colleen  Moore  and  Lloyd  Hughes  in  a  scene  in  "The  Desert  Flower,"  a  First  National 
production  starring  Colleen,  in  which  the  latter  is  now  scoring  one  of  her  greatest 

successes. 


CURRENTand  ADYANCEflLM  RELEASES 

Containing  in  compact,  comprehensive  form,  the  title,  star,  kind  of  picture,  date  of  review  in  Moving  Picture  World,  and 

footage  on  past,  present  and  future  releases 


Kind  of  Picture 


Review.  Feet 


ARROW 


Come  On,  Cowboy •  (Hmtton)   Western  drama   May  24. 

Mysteries  of  Man  Jong   Novelty   May  24. 

Two  After  One  (West)   Comedy   .....May  24. 

Lash  of  Pinto  Pete  (Dearholt)   Stunt  drama   

Two  Fisted  Sheriff  (Canutt)   Western  drama   Dec.  6. 

Sell  'em  Cowboy  (Hatton)   Western  drama  

Ridln'  Mad  (Canutt)   Western  drama    

Desert  Hawk   Western  drama  

Horse  Senae  (Hatton)   Western  drama   .......  

His  Majesty  the  Outlaw  (Wilson)   Western  drama  

Romance  and  Rustlers  (Canutt)   Western  drama   Nov.  15. 

Rip  Snorter  (Hatton)   Western   Nov.  22. 

The  Fugitive  (Ben  Wilson)   Western  dr  Nov.  29. 

Lost  Chord  (Powell- Lake- Binney)   Heart  interest  dr  Dec.  20. 

Lena  Rivera  (Earle  Williams)  Drama   


ASSOCIATED  EXHIBITORS 

Modem  drama   ..July 


.. .Comedy -drama  Ju'y 

. ..  Comedy  of  thrills   Sep. 

.......  Nov. 

 Oct. 

 Dec. 

 Nov. 


Spitfire  (all-star)   

Racing  Luck  (Monty  Banks)   

Never  Say  Die  (MacLean)   

East  of  Broadway  (O.  Moore)   Police  drama 

Price  of  a  Party  (H.  Ford)   Modern  drama 

Barriers  Burned  Away   ...Spectacle   

la  Love  Everything?   Sex  m»lo  

Adventurous  Sex  (C  Bow)   ■  Action  drama.. 

Battling  Bunyan  (Barry)   U>medy-dr  Dec.  27 

Greatest  Love  of  All  (Be ban)   Drama   Jan.  17 

Bad  Company  (Tearle)   Society  drama   Jan.  24 

Introduce  Me  (Douglas  MacLean)   Comedy  thrills   Mar.  21 

Sky  Raider  (Logan)   Drama   

Rack  to  Life  (Patsy  Ruth  Miller)   Drama   Feb.  28. 

Camille  of  the  Barbary  Coast  Underworld  dr  

His  Buddy's  Wife  (Hynter)  Domestic  dr  

Manhattan  Madness  (Dempsey-Taylor)  Comedy-drama   ., 


4,700 
2,000 
2,000 
4.437 
4.625 
4.821 
4.927 
4.828 
4.648 
4,069 
4,939 
4,998 
4.920 
6.751 
6,000 


6,109 
6,000 
5,803 
3,785 

5,315 
6,236 
6.000 
5.039 
4,718 
6,4tlo 
5.551 
6.710 
6,638 
5.628 
5,600 
5.600 
5.500 


EDUCATIONAL  FILM  CORP. 


Cheer  Up   Cliff  Bowrs   Sep. 

Stupid  but  Brave    ..  Al  St.  John   Sep. 

Dirty  Hands   Juvenile  comedy   Sep. 

Short  Change  Hiers  comedy   Sep. 

Bright  Lights   Vernon  comedy   Sep. 

Her  Boy  Friend   Larry  Semon   Oct. 

Court  Plaster  Neal  Burns  Oct 

The  Hoboken  Nightingale   Hurd  cartoon   Oct. 

Crazy-Quilt  of  Travel   Hodge  Podge    Oct. 

Fast  and  Furious  (Conley)  Comedy   Oct. 

No  Foolin"  (Bowes)   Comedy   'irt. 

Sawmill  Four  Hurd  cartoon   Oct 

Why  Hurry?  (Adams)   Comedy   Oct. 

Kid  Speed  (L  Semon)   Comedy   Oct. 

Crushed  (L.  Hamilton)   Comedy   Oct. 

Empty  Heads  (Bowes)   Comedy   Nov. 

High  Gear  (Vernon)   Comedy   Nov 

The  Mosquito   Instructive   Nov. 

Artist's  Model   Hurd  cartoon   Nov. 

Poor  Butterfly   Mermaid  comedy   ....Nor 

Watch  Your  Pep  (Bowes)  Cameo  comedy  ...  ...Nov. 

Easy  Pieldn's   Christie  com  Nov. 

Cut  Loose  (Dunham-Vance)  Cameo  comedy  ....  ...Nov. 

A  Fat  Chance  (W.  Hiers)   Comedy   \ov. 

Go  Easv  (Bowes)   Cameo  coow   ..Dec. 

Low  Tide  (J.  White  prod.)   Comedy   TVc. 

Little  People  of  the  Garden   Instructive   Dec. 

Earth's  Oddities   Hodge-Podge   Dec. 

Goat  Getters   Tuvenile  com  Dec 

French  Pastry  (Vernon)   Christie  com  Dec.  20 

Broadcasting  Hurd  cartoon   Dec.  27 


1,000 
2,01X1 
2,000 
2.000 
2.000 
2,O0li 
1.000 

l.ono 

1.00T 
2,000 
1.M 
2.0M 

2,001 

2.00ft 
2.000 

, 

2.000 
1.000 
1.000 
2.000 

1.000 
2.000 
1.000 
l.ono 
1.000 
2.000 
1.000 
1.000 
2.oT0 
2.000 
1.000 


How  to  Use  This  Chart 

First — Booking !  Get  accurate  footage  and  look  up  date  review 
appeared  In  Moving  Picture  World.  Then  yon  caa  decide  If  the 
picture  will  anlt  year  audience. 

Second — Play  date!  When  yon  act  your  play  date,  consult  thla 
Chart  to  set  the  picture  on  a  date  that  will  not  conflict  with  pre- 
ceding and  following  plctureai  avoid  a  sequence  of  similar  type 
•  f  storyi  apace  ont  your  specials. 

Third — Laving  Ont  Program:  Thla  chart  shown  star  and  kind  of 
story  as  well  as  acenrate  length;  yon  can  lay  ont  a  balanced 
program  easily,  avoid  over— and  under-lensrth  program. 

Fonrth — Explanation!  Through  thin  chart  And  the  review  In 
MovlnK  Picture  World  i  thla  will  give  a  good  synopsis,  the  all- 
Important  east  and  a  flue  line  on  exploitation  possibilities  mm 
well  an  the  things  yonll  want  to  soft-pedal. 

Always!  Turn  to  this  Chart  when  yon  want  accurate  Infor 
tlon  In  simple  form  and  easy  to  get  at  a  glance.  AND— 

File  Your  Moving  Picture  World 


Many  exhibitors  tell  ua  that  Msvlng  Picture  World  Guide  to 
Releases  In  the  most  accurate  available  to  them.  We  know  It  «s 
the  most  complete  In  that  It  la  the  only  chart  containing  as  Bars 
of  stars,  type  of  picture,  and  all  necessary  Information  to  the  ex- 
hibitor. 

We  want  It  to  be  absolntely  accurate— Moving  Picture  World 
recognises  the  Importance  erf  accurate  footage  Information,  etc 

If  you  notice  sn  error  in  n  H  I  HE  footage,  or  any  other 
major  error,  we  will  pay  you  SI  for  the  effort  on  ysur  part  of 
writing  us  a  letter  telling  ua  the  correct  facta. 

In  many  territories  local  censorship  cuts  alter  the  footage  to 
a  minor  extent.  Don't  write  to  tell  ns  of  these  unimportant  var- 
iations. But  In  any  case  where  you  feel  that  our  figures  will  work 
a  real  hardship  on  the  exhibitor  following  them— shoot  us  the 
word  and  we  will  ahoot  the  dollar  for  your  trouble. 

Moving  Picture  World  la  willing  to  back  np  ita  complete  con- 
fidence In  the  accuracy  of  Its  chart  with  Ita  money. 

We  can't  do  more.    No  one  elae  doea  as  much.    We  thank  you. 


Kind  of  Picture 


Review.  Feet 


Love  mania  (St.  John)   Tuxedo  comedy   Dec  27.. 

Mad  Rush  (Bowes)   Cameo  comedy   Jan.  3.. 

Step  Lightly  (Lige  Conley)   Mermaid  com  Jan.  3.. 

Hi-Fliers   Hodge-Podge   Jan.  17.. 

Hooked    (Hamilton)  Comedy   Jan.  17.. 

Weak  Knees   (Bowes)  Cameo  Com.   Jan.  17.. 

Have  A  Heart  (Ruth  Hiatt)  Cameo  Com.   Jan.  24.. 

Good  Spirits   Christie  com  Jan.  24.. 

Motor  Mad   Mermaid  com  Jan.  31.. 

Sea  Legs  (Neal  Barns)   Christie  com  Jan.  31.. 

Judge's  Crossword  Puzzles   Novelty   Jan.  U.. 

Paris  Creations   ....Fashions   Feb.  7.. 

Topsy  Turvy  Travel   Hodge-Podge   Feb.  7.. 

His  High  Horse  (Lee  Moran)   Mermaid  com  Feb.  7.. 

He  Who  Gets  Socked  Hurd  cartoon    Feb.  14.. 

High  Hopes  (Cliff  Bowes)  Cameo  comedy   Feb.  14. 

Wild  Cat  Willie  Juvenile  com  Feb.  21.. 

Our  Six-Legged  Friends  Secrets  of  Life   Feb.  21. 

Great  Guns  (Bobby  Vernon)  Comedy   Feb.  21. 

Welcome  Danger  (Cliff  Bowes)   Cameo  comedy   Feb.  28. 

Paris  Creations  in  Color  Fashions   Feb.  28.. 

Half  a  Hero  (Lloyd  Hamilton)  Comedy   Mar.  7.. 

Two  Cats  and  a  Bird  Cartoon   Mar.  7.. 

Lots  of  Knots  Hodge-Podge   Msr.  7.. 

Voice  of  the  Nightingale   Novelty   Mar.  14. . 

Love  Goofy  (Adams)   Christie  com  Msr.  14.. 

Hello,  Hollywood  (Conley)  Mermaid  com  Mar.  14.. 

Dynamite  Doggie  (Al  St.  John)  Tuxedo  com.   Mar.  21.. 

Judge's  Crossword  Puzzles   Novelty   Mar.  21.. 

Merrymakers  (Cliff  Bowes)   Cameo  comedy   Mar. 

Rarin'  Romeo  (Walter  Hiers)  Comedy   Mar, 

Red  Pepper  (St.  John)   White-Mermaid   Apr. 

Inside  Out  (Bowes)   Cameo  comedy   Apr. 

Movie  Morsels   Howe  Magazine   Apr. 

Mellow  Quartette   Hurd  cartoon   Apr. 

Why   Hesitate?    (Burns)  Comedy    April  11. 

In  the  Spider's  Grip  Novelty   April  11. 

Ship  Shape  (Bowes)  Comedy   Apr.  18. 

Iron  Mule  (St.  John)  Tuxedo  com  Apr. 

Don't  Pinch  (Bobby  Vernon)  Comedy   Apr. 

Dome  Doctor  (Larry  Semon)  Comedy  Apr. 

Village  School   Hodge-Podge   May 

Wide  Awake  (Lige  Conley)   Mermaid  comedy   May 

King  Cotton   Hamilton  comedy   May 

Dragon   Alley   Juvenile  comedy   Mar 

Rock  Bottom   (Bowes)   Cameo  comedy   May 

Tender  Feet  (Hiers)  Hiers  comedy   May 

Fares   Please  (St.  John)  Mermaid  com  May 

Only  a  Country  Lass  Novelty    May 

Wild  Waves  Cameo  comedy   May  23.. 

Balto's  Race  to  Nome  Special   May  23 

Curses  (St    John)  Comedy   May  30 

Hello  Goodbve  (Conley)  Mermaid  comedy   May 

Two  Poor  Fish  Hurd  cartoon   Mav 

Earth's  Other  Half  Hodire-Podge   June 

Fun's    Fun    (Bowes)  Cameo  comedy    June 

Clodhopper  (Larry  Semon)  Comedy    June 

Air  Tight  (Vernon)  Christie  comedy   June 

Going  Great   Mermaid  comedy  lune 

Wake  Up  (Bowes)  Cameo  comedy   Tune  13.. 

Baby  Blues   Tuvenile  comedy   Tunr  20. . 

Prop's  Dash  for  Cash  Hurd  cartoon   Tune  20.. 

Call   a   Cop  Christie  comedy   Tune  20.. 

Oh,  Bridget  (Walter  Hiers)  Hier9   comedy  Tune  27.. 

Mexican  Melodv   Hodge-Podge   r"ne  27.. 

Never  Fear  (Bowes- Vance)  f'omedv   Tuly  4.. 

Lewis-Mann  Bout   ,faga2ine   Tuly  4.. 

Bobby  Bumps  &  Co  Hitrd    cartoon  July  4.. 


28. 
4. 
4. 

4., 
4. 


18. 

25. 
2S.. 

2.. 

2.. 

9. 

9.. 

9.. 
16. 
16. 
16. 


2,000 
1,000 
2,008 
1.000 

2,000 
1,000 

1.0UU 
2.UU0 
2.00C 
2,000 
1.0UC 
1,000 
1.00C 
2,000 
1.00C 
1,001 
2.0TX 

i,on 

2,001 

l.ou 

1.00C 

2,0a 

l.UW 

LOOT 

l.oa 

2.001 
2.0XX 

2,0a 
i,oor 

1.C4K 
2,001 
2,001 

1,0a 

LOOT 
LOW 
2.001 
LOOT 

i.on 
2.0a 
2.0a 

2.001 

l.oa 
2.0a 
2,0a 

2.001 

l.oa 

2.00 

2.0m 
1  nr> 

1.  mt 

2.0a 

2.  na 

2.01* 

l.oa 
2. arc 
l.oa 

2.00f 


l.fmr 

2.001 
l.oa 
1,00 
?.na 
I  na 


i 


July  11,  1925 


MOVING    PICTURE  WORLD 


(.Continued  from  preceding  page) 

Kind  of  Picture 


Review.  Feet 


FILM  BOOKING  OFFICES  OF  AMERICA 

American  Manners  (R.  Talmadge)   Thrill  com. -dr  Sep.  6.. 

Desert  Sheik  (Hawley)   ...Sheik  picture   Sep.  20.. 

Vanity's  Price  (A.  Q.  NiUson)   Society  drama   Sep.  20.. 

Woman  Who  Sinned  (Buscb)   Society  drama   ,  

Thundering  Hoofs  (F.  Thomson)  Western   Dec.  6.. 

Stepping  Lively  (R.  Talmadge)   Comedy  drama  

Life's  Greatest  Game  (J.  Walker)   Baseball  epic   Oct.  11.. 

Millionaire  Cowboy  (M.  B.  Flynn)   Western   

Broken  Laws  (Mrs.  W.  Reid)  Drama   Jan.  31., 

Cheap  Kisses  (all-star)   Jazz-drama   Nov.  15. 

Go- Getters  Series   Thrill  comedy   .....Oct.  18.. 

Dangerous  Flirt  (Evelyn  Brent)   Drama   .«  Dec.  6.. 

Miss  in  the  Dark  (Vaughn)  Go-getters   Dec.  6.. 

On  The  Stroke  of  Three  (Harlan)   Drama   .  Dec.  13.. 

Trigger  Fingers  (Bob  Custer)   Tex.  Ranger   Dec  13.. 

Going  of  Cumming  Go-Getters   Dec.  13.. 

Laughing  at  Danger  (R.  Talmadge)   Thrill  drama   ...Dec  20.. 

Air  Hawk  (Al  Wilson)   Airplane  dr  Dec.  20.. 

Who's  Hooligan?  Go-getters  Dec  20.. 

Heebie  Jeebies  (Aubrey)    Comedy   .  Dec.  27.. 

Silk  Stocking  Sal  (Brent)   Underworld  dr  fan.  3.. 

West  of  Hot  Dog  (Stan  Laurel)   Comedy   Jan.  3.. 

No  Gun  Man  (Lefty   Flynn)  Outdoor  melo.   Jan.  17.. 

Flashing  Spurs  (Bob  Custer)  Outdoor  melo  Jan.  24.. 

Youth  and  Adventure  (R.  Talmadge)  Outdoor  melo  Jan.  24.. 

Sleeping  Cutie  Go-Getter*   Jan.  31.. 

Midnight  Molly  (Evelyn  Brent)   Crook  drama   Feb.  7.. 

Range  Terror  (Bob  Custer)  Western   Feb.  14.. 

Cloud  Rider  (Al   Wilson)  Airplane- thrill   ..Feb.  21.. 

Jimmie's    Millions    (R.    Talmadge)  Athletic-stunts   Feb.  28.. 

Parisian  Nights  (Hammerstein-Tellegen). . Drama   Mar.  7.. 

Welcome  Granger  (Vaughn)  Pacemakers   Mar.  7.. 

Helping  Hand  (Aubrey)  Comedy   ....Mar.  7.. 

Breed  of  the  Border  (Lefty  Flynn)  Western   Mar.  14.. 

Love's  Bargain  (Marjorie  Daw)   Drama   Mar.  21.. 

Captain  Kidd   ....Bray  cartoon  Mar.  21.. 

Scar  Hanan  (Yakima  Canutt)  ...Western   Mar.  28. 

Galloping  Vengeance  (Bob  Custer)  Texas  Ranger  dr  Mar.  28. 

He  Who  Gets  Rapped  (Vaughn)  Pacemaker*   Mar.  28.. 

Forbidden  Cargo  (Evelyn  Brent)   Melodrama   Apr.  4.. 

O.  U.  West  (Lefty  Flynn)  Western   April  11.. 

That  Devil  Quemado  (Thomson)  Thrill  western  Apr.  18.. 

Merton  of  the   Goofies  Pacemakers   Apr.  18.. 

Lilies  of  the  Streets  (V.  L.  Corbin)  Hum.   Int.  melo.  Apr.  25.. 

White  Fang  (Strongheart-dog)   Drama   May  2.. 

Tearing  Through  (R.  Talmadge)   Stunt  melodr  May  9. 

Great  Decide   Pacemakers   May  9. 

Fast  Male   Pacemakers   May  9.. 

Texas  Bearcat  (Bob  Custer)  Western    drama  May  16. 

Speed  Wild  (Flynn)  Melodrama   May  23.. 

Alias  Mary  Flynn  (Brent)  Regeneration    melo  May  30.. 

Drusilla   With  a  Million    (Mary  Carr). ...  Human   Interest   dr  June  6.. 

Fighting  Demon   (R.   Talmadge)  Thrill    drama  June  6.. 

Three  Bases  East  Pacemakers   June  6.. 

White  Thunder  (Yakima  Canutt)  Western   June  13.. 

If  Marriage  Fails — ?  (Logan-Brook)  Domestic  drama   June  13., 

Navy  Blue  Days  (Stan  Laurel)  Comedy   June  13., 

Bandit's  Baby  (Fred  Thomson)  Western  comedy  drama  Tune  20.. 

Smooth  as  Satin  (Brent)  Crook  drama   July  4.. 

Human  Tornado  (Canutt)  Action   western  July  4., 


5,200 
5,044 
6,124 
6,102 
5,033 
5,317 
7,010 
4,841 
6.413 
6,538 
2,000 
5,297 
2,000 
6,767 
4,775 
2,000 
5,442 
5,000 
2,000 
2,000 
5,367 
2,000 
4,522 
5,068 
5,525 
2,000 
6.000 
4,738 
5,070 
5,167 
6,278 
2,000 
2,000 
4,930 
6.000 
1,000 
6,020 
5,005 
2,000 
4,850 
5,000 
4,720 
2,000 
7,216 
5,800 
4,714 
2,000 
2,000 
4,770 
4,700 
5,550 
7,391 
5,470 
2,000 
4,550 
6,000 
2,000 
5.291 
6.043 
4,472 


FIRST  NATIONAL 


Son  of  the  Sahara  (all-star)   

Sea  Hawk  (all-star)  

Marriage  Cheat  (all-star)   

Those  Who  Dance  (Ince  prod.)  , 

White  Moth  (LaMarr)   

Perfect  Flapper  (C.  Moore)   

Self- Made  Failure  (B.  Alexander)  .... 

For  Sale  (all-star)   

Born  Rich  (C.  Windsor)   

Single  Wives  (C.  Griffith)   

Girl  in  the  Limousine  (Semon)   

Flirting  With  Love  (C.  Moore)   

la  Hollywood  With  Potash  and  Perlmutter 

(all-star)   

Husbands  and  Lovers  (all-star)   

Madonna  of  the  Streets  (Nazimova)   

Tarnish  (all-star)   

Her  Night  of  Romance  (C.  Talmadge)   

In  Every  Woman's  Life  (all-star)   

Sandra  (LaMarr)  

Classmates  (R.  Barthelmess)   

Christine  of  the  Hungry  Heart  (Vidor)  ... 

Silent  Watcher  (Glenn  Hunter)   

Love's  Wilderness  (Griffith)  

So  Big  (C.  Moore)   

If  I  Marry  Again  (Doris  Kenyon)   

Idle  Tongues  (Marmont)   

Sundown  (all-star)   -  

The  Only  Woman  (N.  Tadmadge)   .  

Inez  from  Hollywood  (Nilsson-Stone-Astor) 
Frivolous  Sal  (O'Brien-Busch-Alexander).. 

A  Thief  in  Paradise  (Doris  Kenyon)  

As  Man  Desires  (Sills-Dana)  

Enticement  (Mary  Astor)   

The  Lady  (Norma  Talmadge^   

Her  Husband's  Secret  (Moreno- Miller).... 

Quo  Vadis  (Emil  Jennings)  

Lost  World  (Conan  Doyle  story)  

*Cew   Toys  (Barthelmess)  

Playing  With  Souls  (Jacqueline  Logan)... 

One  Year  to  Live  (Pringle)  

Learning  to  Love  (C.  Talmadge)  

Heart  of  a  Siren  (La  Marr)   

Sally   (C.  Moore-Leon  Errol)  

Declare  fCorinne  Griffith)   

One  Way  Street  (Lyon-Nilsson)   

Mv   Son  (Nazimova)  

T  Want  My  Man  (Sills-Kenvon)  

His  Supreme  Moment  (B.  Sweet)  

Chicki'e  (Mackaill)   

Soul  Fire  (Barthelmess)  , 

The   Talker    (Nilsson- Stone)  

Necessary    Evil  (Lyon-Dana)  


Melodrama   May 

Romantic  drama   June 

Drama   June 

Drama   

Drama   June 

Comedy   June 

Comedy   June 

Drama   July 

Society  drama  Dec. 

Society  drama  Aug. 

Farce  comedy  Aug. 

Comedy   Sep. 

Comedy   Sep. 

Dom.  drama   Nov. 

Drama  Oct. 

Comedy-drama   

Comedy   Dec 

Drama   Nov. 

Drama   Dec. 

Drama   Nov. 

Drama   Nov. 

Drama   Oct. 

Drama   Dec. 

Drama   Jan. 

Drama   Jan. 

Comedy-drama   Dec 

Western  epic   Oct. 

Domestic  dr  Nov. 

Heart  interest   Dec. 

Western  melo.   Jan. 

Melodrama   Jan. 

Melodrama   Jan. 

Drama   Feb. 

Emotional  dr  Feb. 

Sentiment-dr  Feb. 

Special   Feb. 

Special   Feb. 

Comedy-drama   Feb. 

Drama   Mar. 

Drama   ***r. 

Comedy-dr  Mar. 

Drama   Mar. 

Stage  success   Mar. 

Society  dr  Apr. 

Society  dr  Apr. 

Emotional  dr  Apr. 

Drama   Apr. 

Romantic  dr.  Apr. 

Drama   May 

.Emotional   dr.   May 

Human  Interest  dr  Way 

.Drama   May 


.  7,603 
,11,527 
,  6,622 
.  7,512 
.  6,571 
.  7,030 
.  7,285 
.  7,304 
.  7,389 
,  7,526 
,  5,260 
.  £.926 

6,685 
,  7,822 
7,674 
6.907 
,  7,211 
6,298 
7,905 
,  6,923 
,  7,678 
.  7,530 
.  7,037 
.  8,562 
.  7,401 
.  5,447 
.  8,641 
6,770 
.  6,967 
.  7,307 
.  7.231 
.  7,649 
.  6.224 
.  7,357 
.  6,150 
.  8.745 
.  9,700 
.  7.811 
.  5.831 
.  6.064 
.  6.099 
.  6700 
.  8.636 
.  7.869 
.  5.600 
.  6.552 
.  6.173 
.  6.565 
.  7.600 
.  8.262 
.  7.861 
.  8,307 


Kind  of  Picture  Review. 

Just  a  Woman  (Windsor-Tearle)  Drama   June  6. 

Desert  Flower  (C,  Moore)  Comedy   drama   June  13. 

White  Monkey  (LaMarr)  Society  drama   June  13. 

Mak  ing  of  O'Malley   (Sills)  Police    romance  July  4. 


205 

.  6.363 
.  6,837 
.  6,121 

.  7,4% 


FOX  FILM  CORP. 


A  Man's  Mate  (Gilbert)   Drama   

Circus  Cowboy  (Jones)   Western  drama 

Trouble  Shooter  (Mix)   Western  drama 

Lone  Chance  (Gilbert)   Western  drama 

When  Wise  Ducks  Meet   Comedy 


.Apr. 
.May 
.  May 
.  May 
May 


5. 
3. 
17., 
24., 
24. 

Western  Luck  (Jones)  Comedy-drama   June  28. 

Magic  Needle   "Etching"   June  28. 

Romance  Ranch  (Gilbert)   Comedy-drama   July  12., 

Heart  Buster  (Mix)  Comedy-drama   July  19. 

Beaten  Gold   Educational   July  19. 

Against  All  Odds  (Jones)   Comedy-drama   Aug.  9., 

Pain  as  You  Enter  (Moran)  Comedy   Aug.  9. 

That  French  Lady  (Mason)   Comedy-drama    Aug.  16. 

6. 
13., 
11. 
20. 
30. 
13 
25. 
27. 
25. 
11., 
1.. 
1. 
27. 
13. 
4.  , 
4., 
27. 
7.. 


Man  Who  Came  Back  (special)   Drama   Sep. 

It  Is  the  Law  (all-star)   Drama   Sep. 

Dante's  Inferno  (special)  Drama   Oct. 

Cyclone  Rider  (all-star)   Drama   Sep. 

Last  of  the  Duanes  (Mix)   Drama   Aug. 

Iron  Horse  (special)  Railway  drama   Sep. 

The  Fool  (all-atar)  Drama   Apr. 

Oh,  You  Tony  (Mix  and  Tony)   Comedy-drama   Sep. 

Winner  Take  All  (Jones)   Comedy -drama   Oct. 

Hearts  of  Oak  (all-star)   Drama   Oct. 

Great  Diamond  Mystery  (Mason)   Comedy-drama   Nov. 

Warrens  of  Virginia  (all-star)   ...Drama   Nov. 

Rambles  of  a  Raindrop  Instructive   Sep. 

Daughters  of  the  Night  (all-atar)  Modern    drama  Dee. 

Painted  Lady  (Macka.il!)  Modern   drama  Oct. 

Jerusalem   Today   Instructive   Oct. 

Last  Man  on  Earth  Novelty  special   Dec 

Gold    Heels  Race  track  dr  Feb. 

Flames  of  Desire  Love  drama  

The  Dancers   Drama   Jan.  24, 

The  Folly  of  Vanity   Dramatic  fantasy  Feb.  14. 

Teeth  (Mix-Tony  Duke)  Western  drama   Nov.  15. 

Darwin  Was  Right  Monkey  novelty  com  Nov.  8. 

In  Love  With  Love  Comedy  drama  Jan  3 

Hunting  Wild  Animals  in  Hollywood  Novelty   

Honor  Among  Men  (E.  Lowe)  Romance-drama   '.Oct.'  18^ 

Unreal  News  4   Novelty   Oct!  n' 

Van  Bibber  Series   Polite  com   Oct.  25 

Age  of  Oil  Educational   ....Nov.  1 

Deep  Sea  Panic  (Parrott)   Comedy   Nov'.  1 

Nickle  Plated  West   Sunshine  comedy   Nov.  15, 

The  Bull  Fight   Educational   Nov!  15 

My  Husband's  Wives  (Mason-  Washburn). .  Comedy-dr  Nov!  22 

Paul  Jones,  Jr  Van  Bibber  com  Nov!  22 

Finger  Lakes   Instructive   Nov!  22 

Brass  Bowl  (Edmund  Lowe)  Adventure  dr  Nov.  29, 

Stolen  Sweeties  (Monkeys)   Comedy   Nov.  29 

Salt  of  the  Earth   Educational   Nov.  29 

Gerald  Cranston's  Lady  (James  Kirk  wood) .  Domestic  dr.   Dec.  6 

Masked  Marvel  (Parrott)   Comedy   Dec. 

The  Roughneck  (George  O'Brien)   Melodrama    Dec 

The  Burglar   Van  Bibber   !...!Dec 

Man  Who  Played  Square  (Jones)  Western   drama   Dec 

Deadwood  Coach  (Mix)  Western  drama   Jan. 

Troubles  of  a  Bride   Melodrama   Dec 

Dick  Turpin  (Mix)   „.iinglish    drama   Feb. 

Arizona  Romeo  (Jones)  Western  drama   Jan. 

Curlytop  (Ma  son)   ......................Melodrama  Jan. 

Stardust  Trail  (Mason)   Melodrama   Mar. 

Scuttlers  (W.Farnum)  Western  drama   

Movie-Mad  Maid  (Babe  London)   Slapstick   Dec 

Roaring  Lions  at  Home   Sunshine  com  Jan. 

Uncommon  Clay   Educational   Jan. 

Up  On  the  Farm  (Lee  Moran)   Comedy   Jan! 

The  Violin  Speaks   Educational   Jan. 

Dangerous  Curves   Comedy   Jan. 

Milk  Bottle  Bandits   Comedy   Jan. 

Ports  of  Call  (E.  Lowe)   Regeneration  dr    Jan 

Sleep  Walker  (Sid  Smith)  Comedy   Jan. 

Hell-Roaring  Range  Educational   Jan. 

Corsica  the  Beautiful  Educational   Jan. 

Nobody  Works  But  Father   Slapstick   !  Feb. 

Trail  Rider  (Jones)  Western   ..Feb! 

Man  Without  a  Country  (all-star)  Special   Feb. 

Scarlet  Honeymoon  (Shirley  Mason)  Romantic  com.-dr  Mar.  14, 

Mysterious  Stranger   Comedy   Mar!  14! 

Riders  of  the  Purple  Sage  (Mix)   Western   Mar!  21 ! 

House  of  Flicker*  Imperial  com  Mar.  21. 

Gold  and  the  Girl  (Jones)  Western   Mar!  28 

Amateur  Detective  Van  Bibber   Mar!  28 

Hunted  Woman  (Seena  Owen-Earl  Schenck)  Curwood  dr  Apr.  4 

Butterfly  Man  (Sid  Smith)   Comedy   Apr.'  4, 

From  Mars  to  Munich   "arieties"   !.Apr!  4. 

Marriage  in  Transit  (E.  Lowe)  Secret  service  dr  April  11 

Where  the  Waters  Divide  "Varieties"   Apr  25 

Rainbow  Trail  (Mix)   Zane  Gray  westn  May 

She  Wolves  (Rubens-Mulhall)   Drama    May 

Neptune's  Stepdaughter   Comedy   May 

Wings  of  Youth  (Bellamy-Clayton)   Modern  life  dr   May 

Concerning   Cheese   Varieties    May 

Kiss    Ba  rrier   (Lowe)  Romantic  drama  .  May 

White  Paper  Varieties    May 

papa's  Darling.......  ....    ....   Sunshine  comedy   May 

Scandal  Proof  (Shirley  Mason)  Drama    Tune 

Scientific    Husband  Sunshine  comedy   " June 

Everyman's  Wife  (Hammerstein-Rawlin- 

son)   •  Domestic  drama   Tune  13 

Honeymoon  Limited  (Lee  Moran)  Comedy   June  13 

ft  METRO-GOLDWYN 

Rejected  Woman  (Rubens-Nagel)  Drama   

Heart    Bandit    (Dana)  Comedy-dr. 

Fool's   Awakening   (Ford)  Drama   


5,812 
6,400 
5702 
4,385 
2,000 
5,000 
1,000 
4,471 
4,500 
1,000 
4,899 
2,000 
5,470 
8.273 
6,89: 
5,480 
6,672 
6,942 
11.401 
,  9,500 
b,Mu 
5,949 
5,336 
5,096 
6,535 
l.UUU 
.  5,701 
6,936 
1.000 

6.U20 
5,438 
6.f>56 
5.250 
6.190 

.  5.677 

4,960 

2,000 
2,000 
.  754 
.  2,000 
.  2,000 
1,09* 
4,509 
2,000 
1,000 
5361 
2.000 
1,00» 
6,074 
2,000 
.  7,619 
2,000 
6,700 
6,346 
4.915 
6,716 
4,694 
5.828 
.  4,686 
4,686 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  1,000 
2,000 
.  2,000 
.  5.500 
..2,000 
.  1,000 

.  ;  wx 

.  2.000 
.  4,752 
.10.000 
.  5,080 
.  2,000 
,  5,578 
.  2000 
.  4,512 
.  2,000 
.  4,954 
.  2,000 
.  1,000 
.  4,806 
.  1,000 
.  5,251 
.  5,783 
.  2,000 
.  5,340 
.  1,000 
.  5,000 
.  1.000 
2,000 
.  4.400 
.  2.000 

.  4.365 
.  2,000 


Uninvited  Guest   (Tolley)  Drama   

Happiness  (L.  Taylor)  Comedy-dr. 

Women  Who  Give  (all-star)  Sea  drama.. 

Boy  of  Flanders  (Coogan)  Comedy-dr. 

Shooting  of  Dan  McGrew  (all-star)  Drama   

Sherlock.  Jr.   (Keaton)  «  Comedy  ... 

Arab  (Novano- Terrw)   „...;„  Pimi   


May 

3.. 

7.761 

Jan. 

19. 

4,909 

Feb. 

16.. 

5,763 

Mar. 

1. 

6.459 

Mar. 

1. 

9.087 

Mar. 

8. 

6.145 

Mar. 

8. 

7.414 

Mar. 

22.. 

7.500 

Apr. 

5.. 

7.018 

A  or. 

12. 

S.3'f> 

Mav 

17. 

4.065 

July 

12.. 

6.710 

204 


MOVING    PICTURE  WORLD 


July  11,  1925 


Feet 
6.726 
7,736 
6.126 
5.717 
6,45-1 
8.752 
7.089 
6.S05 
5,161 
6.975 
5750 
6.882 
6.300 
5.883 
£.558 
6,904 
7.811 
6,513 
6.613 
5,908 
5,883 
6,300 
5750 


6.765 
12.974 
10.067 
6.408 
6.586 
6.905 
5.921 
5.084 
6,435 
5,851 
5.441 
4791 
.  5.113 
,  5.809 
5.000 
5,307 
5.77C 
.  6.487 
6.844 
5,958 


Kontintud  from  prtctaing  fagt) 

Kind  of  Picture  Eeview. 

Bread  (all-star)   Drama   Auk.  2. 

Teas  of  D'Urberville*  (Sweet)  Drama   Aug.  9. 

Little  Robinson  Crusoe  (Coogan)  Comedy-dr  Aug.  16. 

Broken   Barriers  (all-star)  Drama   Aug.  16.. 

True  As  Steel  (all-star)  Drama   Jun.  28.. 

Revelation    (Dana)   Drama   July  5.. 

Recoil  (Blythe- Hamilton)   Drama   Tuly  12.. 

Wine  of   Youth    (all   star)  Drama   July  26.. 

Along    Came    Ruth    (Dana)  Comcdy-dr  Aug.  2.. 

Red    Lily    (Bennett-Novarro)  Drama   Aug.  16.. 

Sinners   in   Silk    (Menjou- Boardman)  Drama   Aug.  30.. 

Circe,   The    Enchantress   (Murray)  Drama   Sep.  13., 

His   Hour   (Pringle)  Drama   Sep.  20.. 

One  Night  in   Rome  (L.  Taylor)  Comedy-dr  Sep.  27.. 

Navigator    (Keaton)  Comedy   Sep.  13.. 

Bandolero  (all  star)  Drama   Oct.  11. 

Great  Divide  (all  star)  Drama   Feb.  21.. 

The  Snob  (all  star)  Drama   Nov.  8.. 

He  Who  Gets  Slapped   (Chancy)  Drama   Nov.  IS.. 

Rag    Man    (Coogan)  Comedy-dr  Mar.  14.. 

Silent  Accuser  (Peter,  the  Great)  Dog  drama   Nor.  22. 

So  This  Is  Marriage  (all  star)  Comedy-dr  Jan.  3.. 

Beauty    Prize    (Dana)  Comedy-dr  Oct.  11.. 

Ben  Hur  (special  cast)   Drama   

Merry    Widow    (Murray)   Comedy-dr  

Married  Flirts  (all-star)   Drama   Oct.  25.. 

Romola  (Lillian  Gish)   Famous  novel   Dec.  13.. 

Greed  (Von  Stroheim  prod.)  Special   Dec.  20. 

Chu-Chin-Chow  (B.  Blythe)   Spectacle   Feb.  21.. 

Wife  of  the  Centaur   Drama   Jan.  17., 

Dixie  Handicap   ( Windsor-Keenan)   Drama   Jan.  10. 

Cheaper  to  Marry  (All  Star)   Drama   Feb.  14.. 

Excuse  Me  (Shearer- Nagel)   Farce-comedy   Feb.  7. 

Monster   (Chaney-Olmsted)  Weird  cora.-dr  Mar.  7. 

Daddy's  Gone  a  Hunting  (Marmont)  Pathos  drama  Mar.  7. 

Lady  of  the  Night  (Norma  Shearer)  Underworld  dr  Mar.  14. 

Denial  (Claire  Windsor)   Drama   Mar.  21. 

Seven   Chances  (Keaton)  Comedy   Mar.  28. 

Confessions  of  a  Queen  (Terry-Stone)   Mythical  romance   Apr.  4. 

Way  of  a  Girl  (Boardman)  Thrill-comedy   April  11. 

Man  and  Maid  (Lew  Cody)  Elinor  Glyn  prod  Apr.  18. 

Proud  Flesh  (Eleanor  Boardman)  Romantic   com  Apr.  25. 

Prairie  Wife  (Rawlinson-Devore)  Domestic    dr  May  16. 

Zander  the  Great  (Marion  Davies)   Human   Interest   May  16. 

Sporting   Venus   (Sweet)  Romantic   drama   May  23.. 

PARAMOUNT 

Side  Show  of  Life  (Torrence)  Down  dr  Aug.    2..  7,511 

Manhandled  (Swanson)  Comedy-dr  Aug.    9..  6,908 

Man  Who  Fights  Alone  (W.  Farnum)  Drama   Aug.    9..  6,337 

Monsieur  Beaucaure  (Valentino)  Spectacle  melo  Aug.  23..  9.932 

Empty  Hands  (Holt)  Forest  Melo  Aug.  30..  6,976 

Lily  of  the  Dust  (Negri)  Drama   Sep.     6..  6,811 

The   Female   (Compson)  Society  dr  Sep.    13..  6.167 

Merton  of  the  Movies  (Hunter)  Travesty   Sep.   20..  7.655 

Sinners  in  Heaven  (Daniels- Due)  Drama   Sep.   20..  6.621 

Open  All  Night  (all  star)  Demestic  dr  Sep. 

Feet  of  Clay  (G  DeMille  prod.)  Drama   Oct 

Alaskan    (Meighan)  Drama   Sep. 

Her  Love  Story  (Swanson)  Romance  dr  Oct. 

Story  Without  a  Name  (Ayres-Moreno)  Prize    title  Oct. 

Dangerous   Money   (Daniels)  Comedy-dr  Oct. 

Border  Legion  (Moreno)  Drama   Nov 

Worldly   Goods   (Ayres)  Drama   Nov. 

Fast  Set  (Compson-Menjou)  -Domestic  dr  Nov. 

Forbidden  Paradise  (Negri)  Drama   Nov 

Sainted  Devil  (Valentino)  Drama    -Dec' 

City  That  Never  Sleeps  (Cruze  prod.)  Mother-love  melo  Oct. 

Manhattan  (Dix)   Romantic  com  Nov 

Garden  of  Weeds  (Compson)   Drama   Nov 

Wages  of  Virtue  (Swanson)   Drama   pec ' 

Tongues  of  Flame  (Meighan-Love)   Melodrama   rjjj' 

North  of  36  (Torrence- Holt- Wilson)   Historic  romance   Dec! 

Argentine  Love  (Daniels-Cortez)   Spanish  romance  Jan 

Peter  Pan  (Betty  Bronson)   Barrie  classic   jan 

Locked  Doors  (Compson)   Original  story   i^' 

Tomorrow's  Love  (Ayres)   Divorce  com-dr  jan' 

East  of  Suez  (Negri)   Drama   jan' 

Miss  Bluebeard  (Daniels)   ....The  stage  success   Feb. 

Golden  Bed  (LaRocque)   Drama  of  classes   Jan. 

Man  Must  Live  (Dix)   Newspaper  romance   Feb. 

Coming  Through  (Meighan)   New  type  Meighan  story..  Feb 

The  Devil's  Cargo  (Starke)   :  Drama  of  Old  California. .  Feb! 

Top  of  the  World  (Nils  son- Kirk  wood)  Africa  and  England   Feb. 

The  Swan  (Menjou  Howard)   Stage  success  Mar. 

Contraband  (Wilson-Noah  Beery)   Bootleg  drama   Apr. 

Madame  Sans  Gene  (Swanson)   World  Famous  drama   May 

Thundering  Herd   (Holt-Wilson)  Buffalo  stampede   Mar. 

Forty   Winks  (Dana- Roberts-Griffith)  Comedy   Feb. 

Goose  Hangs  High  (Cruze  production)  Typical   Mar. 

New  Lives  for  Old  (Compson)  Drama   Mar 

Salome  of  the  Tenements  (Jetta  Goudal) ...  Drama   ""Mar 

Too  Many  Kisses  (Richard  Dix)  Comedy   Mar! 

Dressmaker  From  Paris  (Lea trice  Joy)...  Drama    Mar 

Air    Mail    (feature  cast)  Melodrama   ..   .....Mar. 

Grass   Drama   Aprii 

Sackcloth  and  Scarlet  (Alice  Terry)  Drama    April 

Men  and  Women  (Dix)  Feature   April 

K^iss  in  the  Dark  (Menjou)  Romantic   com  Apt 

Charmer    (Pola    Negri)  Romantic  dr   Apr 

Code  of  the  West  (Moore-Bennett)  Westn   Rom.    com  Apr 

Adventure   (Moore-Starke-Beery)   Jack  London  dr  May 

Crowded  Hour  (Bebe  Daniels)   Drama    ..  .  .  Mav 

Night  Club  (Raymond  Griffith)  Farce-comedy   m. May 

Shock   Punch    (Richard   Dix)   Comedy-drama   ..„•  May 

Welcome  Home  (Cruze  Prod.)  Domestic  com-dr  May 

Old  Home  Week  (Meighan)  Comedy    Tune 

Any  Woman  (Star  cast).    .   Comedy  drama  ......... '.'.'.jm, 

Little  French  Girl  (Mary  Brian)  Drama    June 

AreParents  People?  (Betty  Bronson)  Domestic  problems  June 

live  s  Secret  (Betty  Compson)  Romantic  drama    June 

Beggar  on  Horseback  (all  star)  Imaginative    Tune 

Manicure  Girl  (Daniels)  Drama  '  Tune 

Lost- A  Wife   (Menjou)  Sophisticated    com.. '.  '..  July 

Light  of  Western  Stars  (Holt)  Vivid  west  dr  July 


Kind  of  Picture 

PATHE 


Review  Fee. 


20..  6.881 

4..  9.741 

27..  6,736 

11..  6,736 

18..  5,912 

2S..  6,864 

1..  7.048 

15-  6.055 

29..  6.574 

29..  7,000 

6..  8.633 

11..  6,097 

8..  6,415 

15..  6730 

6..  7.093 

27..  6763 

13..  7.908 

3..  5,970 

3-10,  9,593 

24..  6.221 

24..  5.903 

17..  6.821 

14..  6,453 

31..  8.584 

7..  6.116 

21..  6,522 

21..  7,980 

28..  7,167 

14-.  5,889 

4..  6,773 

2..  9,994 

7..  7,187 

14..  6.293 

21..  6,186 

7..  6.796 

7..  7,017 

14..  5,750 

28..  7,"«0 

2s..  «jr 

11..  6,000 
11..  6,732 
11..  6,223 
18..  5,767 
18..  6,076 
25..  6,777 
2..  6.602 
9..  6,558 
16..  5,721 
23..  6.151 
30..  5.909 
6..  6.780 
13..  5,963 
13..  5,628 
20..  6,586 
20..  6,205 
20  .  6,874 
27..  5,959 
4..  6.420 
4..  6,850 


Into  the  Net   Mulhall- Murphy  serial  ....Aug.  2 

East  of  the  Water  Plug   Sennett  comedy   Aug.  23 

High  Society   "Our  Gang"   Aug.  23 

The  Prodigal  Pup   Terry  cartoon   Aug.  23 

Hoofbeats   "Sportlight"   Aug.  23 

House  Cleaning   Terry  cartoon   Aug. 

Alexander  Hamilton   "Chronicles"  series   Sep. 

Lizzies  of  the  Field   Sennett  comedy   Sep. 

Barnyard  Olympics   .  Terry  cartoon   Sep. 

South  of  the  North  Pole   "Spat  Family"   Sep. 

One  Third  Off  Cobb- Rice  comedy   Sep. 

The  Happy  Years   "Sportlight"   ...Sep. 

Why  Men  Work   Charles  Chase   Sep. 

Message  From  the  Sea   Terry  cartoon   Sep. 

Luck  of  the  Foolish   Harry  Langdon   Sep. 


Outdoor  Pajamas   Charles  Chase   Sep. 

Three  Foolish  Weeks   Ben  Turpin   Sep. 

In  Good  Old  Summertime   Terry  cartoon   Sep. 

Danger  Lure   Sportlight   Oct. 

Dixie   Chronicles   Oct. 

Goofy  Age  (Glenn  Tryon)   Comedy  Oct. 

10  Scars  Make  a  Man  (Allene  Ray)   Serial   Oct. 

Black  Magic   Terry  cartoon   Oct. 

Sporting  Rhythm   Sportlight  Oct. 

Riders  of  the  Purple  Cow   Sennett  com  Oct. 

Every  Man  for  Himself   Our  Gang   Oct. 

Hot  Water  (Harold  Lloyd)   Feature  com  Oct. 

Cn  Leave  of  Absence   Detective   Oct. 

Bungalow  Boobs  (Chase)   Comedy   Oct. 

Sky  Plumber  (Arthur  Stone)   Comedy   Oct. 

Galloping  Bungalow*   ..Sennett  com.   Not. 

Stunts   Sportlight   Nor. 

Hot  Stuff   Spat  family   Nov. 

Cat  and  the  Magnet   Terry  cartoon    Nov. 

Fast  Company   Our  Gang   Nor.  15. 

She  Knew  Her  Man   Terry  cartoon   Nov.  IS. 

Gridiron  Glory   Sportlight   Nov.  IS. 

Love's  Sweet  Piffle  (R.  Grave*)   Comedy   Nov.  22. 

Are  Blond  Men  Bashful?  (Stone)   Comedy   Nov.  22. 

Out  of  the  Storm   Detective   Nov.  22. 

Good  Old  Circus  Day*   Terry  cartoon  Nov.  22. 

All  Wet  (Chase)   Comedy   Nov.  29. 

Deaf,  Dumb  and  Daffy   Spat  Family   Nov.  29. 

Cannon-Ball  Express   Sennett  com  Nov.  29. 

Champions   Sportlight  Nov.  29. 

Lumber  Jacks   Terry  cartoon   Nov.  29. 

White  Sheep  (Glenn  Tryon)   Special  dr    Dec  6. 

Feet  of  Mud  (Sennett  cast)   Comedy   Dec.  6. 

Meet  the  Missus  (Tryon)   Comedy   Dec.  6. 

Bucking  the  Bucket  Shop   Detective  series   Dec.  6. 

She's  In  Again   Terry  cartoon   Dec.  6. 

Mysterious  Mastery   Our  Gang   Dec.  13.. 

Off  His  Trolley  (R.  Grave*)   Sennett  com  Dec.  13.. 

Noah's  Athletic  Club   Terry  cartoon   Dec.  13. 

Just  a  Good  Guy  (Stone)   Comedy   Dec  20. 

Royal   Razz   ""use)   Comedy   Dec.  20. 

Mysteries  of  "-M  Chinatown   Terry  cartoon   Dec.  20. 

Nature's    Rouge   Sportlight   Dec  20.. 

Rubber    Neck   Spat  Family   Dec.  27.. 

Bull  and  Sand   Sennett  comedy   Dec.  27.. 

Invaders   Sportlight   Dec.  27., 

Down   on    the   Farm   Terry  cartoon   Dec.  27.. 

The  Sea  Squawk   Sennett  com  Jan.  3. 

On  the  Ice   Terry  cartoon   Jan.  3. 

Galloping  Hoofs  (Allene  Ray)   Serial   Jan.  3. 

Wages  of  Tin  (Tryon)   Comedy   Jan.  3. 

Rat's  Knuckles  (Chase)   Comedy   Jan.  10. 

Rough  and  Tumbling   Sportlight   Jan.  10.. 

Our  Game  Pup   Terry  cartoon   Jan.  10. 

The  Big  Town  (Our  Gang)   Comedy   Jan.  10. 

Plumber  (Graves)   Comedy   Jan.  10. 

Wild  Goose  Chaser  (Turpin)  Sennett  Com.   Jan-  17. 

Hello   Baby   (Cha»e)  Comedy   Jan.  17. 

Laugh  That  Off   Spat  Family   Jan.  24. 

Honeymoon  Hardship*   Sennett  comedy   Jan.  24. 

Brain  and  Brawn   Sportlight   Jan.  24. 

Boohs  in  the  Woods  (Langdon)  Sennett  comedy   Jan.  31. 

Hold  That  Thought  Terry  cartoon   Jan.  31. 

Fighting   Fluid   (Cha*.  Chase)   Comedy   Jan.  31. 

Beloved  Bozo  (R.  Grave*)   Sennett  comedy   Feb.  7. 

Circus  Fever   Our  Gang   Feb.  7. 

Biting  the  Dust   Terry  cartoon   Feb.  7. 

Transatlantic  Flight   Terry  cartoon  

Change  the  Needle  (Arthur  Stone)  Comedy   Feb.  14. 

Family   Entrance   (Cha*.   Chase)  Comedy   Feb.  14.. 

Bigger  and   Better  Jails  Terry  cartoon   Feb.  14. 

Fisherman'*  Luck  Terry  cartoon   Feb.  21 

A   Fox   Hunt  Spat  Family   Feb.  71. 

Sporting    Armor  Sportlight   Feb.  21. 

Idaho   (Vivian    Rich)  Serial   Feb.  21 

Water   Wagon*  Sennett  com  Feb.  21. 

His   Marriage   Wow   (Langdon)  Comedy   Feb.  28. 

Plain  and  Fancy  Girl*  (Cha*.  Chase)  Comedy   Feb.  28. 

Clean-Up   Week  Terry    cartoon   Feb.  28. 

Haunted  Honeymoon  (Glenn  Tryon)  Comedy   Feb.  28. 

Raspberry  Romance  (Ben  Turpin)  Comedy   Feb.  28. 

Neptune's  Nieces  Sportlight   Mar.  7. 

Bashful  Jim  (Graves)  Mack  Sennett  com  Mar.  7. 

In  Dutch  Terry  cartoon   War.  7.. 

Dog  Dars   Our  Gang  Mar.  7. 

Percv  (Charles  Ray)  Typical  dr.   Mar.  14. 

Should  Husbands  Be  Watched  Comedy   Mar.  14.. 

Hard  Boiled  (Chase)   .....Comedy   Mar.  14. 

Tungle  Bike  Riders   Terry  cartoon   Mar.  14.. 

Excuse  Mr  Glove   Spat  Family   Mar.  21.. 

Giddap  (Billv  Bevan)   Comedy   Mar.  71.. 

Traps  and  Trouble*   Sportlight   Mar.  21.. 

Pie  Man   Terry  cartoon   Mar.  21 . . 

Zowiel   Strreoskopik   Mar.  21.. 

At  the  Zoo  Terry  cartoon   Mar. 


Marriage  the  Bunk?  (Chaae). 

Plain    Clothe*  (Langdon)  

Sailor    Parta  (Tryon)  

Breaking  the  Ice  (Grave*)   

T-ove  Bug   

Housing  Shortage   


.Comedy   Mar. 

.Comedy   Mar. 

.Comedy   Mar. 

.Comedy   Apr. 

.Our  Gang   Apr. 

.Terry  cartoon   Apr. 


2,006 
2,000 
1.00C 
1,000 
1,000 
3,000 
2,000 
1,000 
2.000 
2,000 
1,000 
1,000 
1,000 
2,000 
2,000 
2,000 
1.000 
1,000 
3.00* 
2,091 

1,000 
1,000 
2,001 
2,001 

5,000 
2,001 
1,000 
2,001 

2.000 
1,000 
2,000 
1,000 
2,000 
1,000 
1,000 
2,000 
2,000 
2.000 
1,000 
1,000 
2,000 
2.000 
1,000 
1,000 
6,091 
2,000 
2,000 

1,000 
2,000 
2,000 
1.000 
2.000 
1,008 
1.000 
1.000 
2,000 
2.000 
1.000 
1.000 
2.000 
1,000 

2.000 
1.000 
1,000 
1.000 
2.000 
2.000 
2.000 
1.000 
2.000 
2.000 
1  oral 
2.000 
1.000 
1.000 
2,00? 

2!ooo 

1.000 
1.000 
2.001 
l.M 

\.m 

l.noo 

2.000 
1.000 
10  en. 
2.000 
2.000 
1,000 
1.000 
2.000 
2.000 
1.000 
2.000 
1.000 
2.onn 
6.000 

i.ono 

2.000 
1.000 
2.000 
2.000 
1.000 
1.000 
l.ono 
1.000 
1.000 
2000 

a.  mo 

2.000 
2.000 
1.000 


July  11,  1925 


MOVING   PICTURE  WORLD 


205 


Kind  of  Picture 


Review.  Feet 


Kind   of  Picture 


Review 


Feet 


Marriage  Circus  (Turpin)  Sennett  com  April  11..  2,000 

Bad  Boy  (Chase)  Comedy   April  11..  2,000 

Are  Husbands  Human?   (Findlayson)  Comedy   April  11..  1,000 

Sunken  Silver  (Ray-Miller)  Serial  Apr.   18..  lOep 

Lion's  Whiskers  Sennett   com  Apr.  18..  2,000 

Hold  My  Baby  (Glenn  Try  on)  Comedy   Apr.  25..  2,000 

S-O-S   Terry  cartoon   Apr.  25..  1,000 

Adventures  of  Adenoid  Terry  cartoon   Apr.  25..  1,000 

Deep  Stuff  Terry  cartoon   Apr.  25..  1,000 

Beauty  Spots  Sportlight   Apr.  25..  1,000 

Remember  When  (Langdon)  Comedy   Apr.  25..  2,000 

Shootin'  Injuns   Our  Gang  com  May    2..  2,000 

Big  Red  Riding  Hood  (Chase)   Comedy   May   2..  3,000 

Sporting  Judgment   Sportlight   May    2..  1,000 

He  Who  Gets  Smacked   Sennett  comedy   May  2,000 

Permanent  Waves   Terry  cartoon   May   2..  1,000 

Looking  For  Sally  (Chase)   Comedy   May    9..  2,000 

Grief  in   Bagdad   Comedy   May    9..  1,000 

Darkest    Africa   Terry  cartoon   May    9..  1,000 

Wild   Papa   Spat  Family   May  16..  2,000 

Skinners  in  Silk  Sennett  com  May   16..  2,000 

Fast    Worker   Terry  cartoon   May   16..  1,000 

Luna-cy    Stereoskopik   May  16..  1,000 

Pell  it  to  a  Policeman  (Tryon)  Comedy   May  23..  2,000 

Sure  Mike  (Martha  Sleeper)  Comedy   May  23..  1,000 

Echoes  From  the  Alps  Terry  cartoon   May  23..  1,000 

Good  Morning  Nurse  Sennett  comedy   May  30..  2,000 

•Dude  Ranch"  Days  Sportlight   May  30..  1,000 

Ask  Grandma  Our  Gang  comedy   May  30..  2.000 

What  Price  Goofy?  (Chas.  Chase)  Comedy   June   6..  2,000 

Horace  Greeley,  Jr.   (Langdon)  Burlesque   June   6..  2,000 

The   Runt  Terry  cartoon   June    6..  1.000 

Royal  Four-flush   Spat  Family   June  13..  2,000 

Super-Hooper-Dyne  Lizzies   Sennett  comedy   June  13..  2,000 

Riders  of  the  Kitchen  Range  Comedy   June  13..  1,000 

End  of  the  World  Terry  cartoon   June  13..  1,000 

rhundering   Landlords    (Tryon)  Comedy   June  20..  2.000 

rwinkle-Twinkle   Sportlight   June  20..  1,000 

Runaway  Balloon   Terry  cartoon   June  20..  1,000 

Play  Ball  Allene  Ray-Miller)  Serial   June  27..10ep. 

Nfici.il  Officers   Our  Gang  com  June  27..  2.000 

n  the  Grease  (Jim  Findlayson)  Comedy   June  27..  1,000 

Animal  Celebrities   Sportlight   lune  27..  1,000 

sn't   Life  Terrible?    (Chase)  Comedy   July    4..  2.000 

Wine,  Women  and  Song  Terry  cartoon   -July    4..  1,000 

Chasing  the  Chaser  (Findlayson)  Comedy   July    4..  1,000 

PRINCIPAL  PICTURES 

jsten  Lester  (all-star)  Comedy  r| rams   May  10..  6,242 

)aring  Youth  (Daniels)   Comedy -drama   May  17..  5,975 

(laughters  of  Pleasure  (Prevost)   Drama  ,  May  24..  6,000 

'asked  Dancer  (H.  Chadwick)   Mystery  drama   May  31..  4,987 

Bad  Boy  (Joe  Butterworth)   Comedy-drama   June    7..  5,198 

aptain  January  (Baby  Peggy)   Sea  story   July  12..  6,194 

[lelen'a  Babies  (Baby  Peggy)   Comedy-drama   

~ine  With  Iron  Door  (all-star)  Adventure  drama   Dec.  27..  7.800 

(•-Creation  of  Brian  Kent   Drama  Mar.  14..  6,878 

PRODUCERS  DISTRIBUTING  CORP. 

>ot  One  to  Spare  (all  star)  Pathos  dr  Apr.  19. 

Pandering  Husbands  (Lee-Kirkwood)  Drama   May  10. 

bold  Your  Breath  (Devore)  Thrill  com  Jun.  7. 

lliami  (Compson)  Drama   Jun.  14. 

ight  Hawk  (Carer)  Western   Jun.  14. 

ightning  Rider  (Carey)  Western   Jun.  21. 

What  Shall  I  Do?  (Mackaul)  Drama   J<">-  ?»• 

egend  of  Hollywood  (Marmont)  Drama   J»°-  10- 

Viae  Virgin  (Miller)  Drama   

Welcome  Stranger  (Vidor)  Comedy -dr  Oct.  25. 


UNIVERSAL 


amshackle  House  (Compson)  Comedy-dr. 

larbara   Frietchie  (Vidor)  Civ.  War  dr  Oct. 

ha  Ik  Marks  (M.  Snow)  Drama   

'  louse  of  Youth  (Logan)  Drama   

1  (oaring  Rails  (Carey)  Railway  dr  Oct 

I  (norther  Scandal  (Lois  Wilson.)   ...Sex  theme  Not. 

1  nother  Man's  Wife  (Lee-Kirkwood)  Drama   

rouping  With  Ellen  (H.  Chadwick)  Comedy-dr  

eckfess  Romance  Comedy  feature  Nov. 

ren  of  Seville  (Dean)  Drama   Nov. 

irl  on  the  Stairs  (Miller)  Comedy-dr  

horus  Lady  (Livingston)  Comedy-dr  Feb. 

»fe  in  Cairo  (Dean)  Drama   Mar. 

laming  Forties  (Carey)  Western   

0  the  Mirage  (Vidor)  Drama   

r  :t  Women  Alone  (CMalley-Hawley)  Drama   

0  >ft  Shoea  (Carey)  Western   

1  ff  the  Highway  (Logan)   Drama 


11. 


5.000 
6.300 
S.900 
6,317 
5.115 
6.000 
6,000 
5,414 
5,951 
6,618 
6,257 
7,179 

6,669 
,  5,753 
,  7.000 
,  5,015 

6,452 
.  5.530 

6,724 
.  6.214 

6,020 
.  5,656 
.  5,770 


Feb.  21..  7,243 


aarlev's  Aunt  (Syd  Chaplin)  Farce-comedy   

Market  Value  (Ay res)  Drama   

irl  of  Gold  (Vidor)  ...Drama   

a  the  Threshold  (all-star)  Drama   

eyond  the  Border  (Carey)  Western   

eauty  and  the  Bad  Man  (Star)  Western   

riendly  Enemies  (Weber  &  Fields)  Comedy  dr  May 

rimson  Runner  (Priscilla  Dean)  Stromberg  melo  June 

alent  Sanderson   (Carey)  Cattle — gold  fields   Tune/ 

top  Flirting  (all  star)  Light  comedy   Tune> 

eauty  and  the  Bad  Man  (Mabel  Ballin).. Drama   ,  July 

B.  P.  SCHULBERG  PROD. 

reath  of  Scandal  (Blythe)   Society  drama   

hite  Man  (Joyce)   Jungle  romance   Nov. 

rUlers  (Busch-Mayo)   Paris  soc.  dr.   Dec 

tpital  Punishment  (Clara  Bow)   Prison  dr  Jan. 

oomerang  (Clara  Bow)   Comedy-dr  Mar. 

trasite  (Bellamy-Moore- Washburn)  Drama   Jan. 

ansion  of  Aching  Hearts  (all-star)  Melodrama   *  Mar. 

>  Stra:»*t  (Star  «ast)   Drama   May 

'aint  Perfume  (Seena  Owen)  Romantic  drama   June 

UNITED  ARTISTS 

arothy  Vernon  of  Haddon  Hall  (Pickfori)  Romantic  Jrama   May  17. 

merica  (Griffith  prod.)   Historical  drama   Mar.  8. 

n't  Life  Wonderful?  (Dempster)   Realism   Dec.  13. 

tiief  of  Bagdad  (D.  Fairbanks)   Fantasy   Mar.  29. 

tlvation  Hunters  (Von  Sternberg  orod.).  Symbolical  dr.   ^'b  14. 

raking  Tip  the  Town  (T  Pickford-Shearer)i~ nm«-dv.dr    April  11 

on  Q,  Son  of  Zorro  (D.  Fairbanks)  Typical  Fairbanks  June  27. 


6.288 
4,775 
4,841 
5.161 
5,794 


6.940 
6,370 
6,626 
5.950 
6714 
5.140 
6.147 
6,107 
6,228 


.  9,351 
.11,442 
.  8.250 
.12,000 
.  5.M0 

4  SO? 

11,000 


Fight  and  Win  (Jack  Dempse.)  Fight  series  jun.  21  

Iron  Man   (Albertini)  Serial   jun.  28  

Young  Ideas  (LaPlante)  Comedy-dr  July  12..  4,84? 

Sawdust  Trail  (Gibson)  Western   July  19..  5.500 

Fighting  Fury  (Hoxie)  Western   Aug.    1..  4,491 

Big  Timber  (Desmond)  Forest  dr  Aug.    9..  4,656 

Love  and  Glory  (all  star)  Drama   Aug.  16..  7.084 

Hit  and  Run  (Gibson)  Baseball  dr  Aug.  16..  5,504 

Wolves  of  the  North  (Duncan)  Serial   Aug.  16  

Wine  (C.  Bow)  Drama   Aug.  23..  6,220 

Hysterical  History  (Z  Series)  Novelty   Aug.  23..  1,000 

Sagebush  Vagabond  Western   Aug.  23..  2,000 

Butterfly   (LaPlante)  Comedy-dr  Aug.  30..  7,472 

K— The  Unknown  (Valli- Marmont)   Drama   Sep.    6..  8,146 

So  This  Is  Paris  (Dempsey)  Fight  and  win  bep.    6..  2.00TJ 

Traffic  Jams  (McCoy)  Comedy   Sep.    13..  2,000 

Tempest  Cody  Gets  Her  Man  (Walcamp). .  Western   ...  Sep.   13..  2,000 

That's  the  Spirit  (Roach)  Comedy   Sep.   13..  1,000 

Measure  of  a  Man  (Desmond)  Drama   Sep.   20..  4,979 

Fast  Worker  (Denny -LaPlante)  Drama   Sep.  20..  6,506 

Low  Bridge  (Messinger)  Comdey   Sep.   27..  2,000 

Game  Hunter  (Roach)  Comdey   Sep.   27..  1.000 

Between   Fires  Western   Sep.   27..  2,000) 

Rose  of  Paris  (Philbin)  Drama   Oct.     4..  6,362 

Rip  Van  Winkle  Hysterical   Hist  Oct      4..  1,000 

Trouble  Fixer  Century  com  Oct.     4..  2,000 

Western  Wallop  (Hoxie)   Ex-convict  dr  Oct.    11..  4,611 

Hello,  Frisco  (Summerville-Dunn)   Comedy   Oct.   11..  1,001 

Snappy  Eyes  (Wiley)   Comedy   Oct.   11..  2,000 

Pocahontas  &  John  Smith   Hysterical  hist   Oct.   is..  i,w« 

What  an  Eye   Comedy   Oct.    re. .  2,uoo 

Ridin'  Kid  From  Powder  River  (Gibson) ...  Western   Oct.   25..  5,727 

Riddle  Rider  (Desmond-Sedgwick)   Serial   Nov.  1.. 

Robinson  Crusoe   Hysterical  hist  Nov.    1..  1,000 

Some  Tomboy  (Wiley)   Comedy   Nov.    1..  2,000 

The  Tornado  (H.  Peters)   Melodrama   Nov.  15. .  6,375 

Sweet  Dreams   Century  comedy   Nov.  15. .  2,000 

Antony  and  Cleopatra   Gysterical  History   Nov.  15..  1,000 

Speed,  Boys  (Trimble,  Bobbles)   Century  (kid)   Nov.  22. .  2,000 

Oh,  Doctor  (R.  Denny)   ...Ca.-iedy   Nov.  29..  6,587 

Omar  Khayyam  (Hysterical  history)  Comedy   Nov.  29..  1,000 

Double  Cross  (Sullivan/   Drama   Nov.  29..  2,000 

Smouldering  Fires  (Frederick-LaPlante)  ..Drama   Dec.   13..  7,356 

Hurricane  Kid  (Gibson)   Western   Jan.     3..  5.296 

Secrets  of  the  Night  (Kirkwood-Bellamy).  Drama   Dec.   20..  6.138 

Mad  Whirl  (May  MacAvoy)   Comedy-dr  Dec.  27..  6.184 

Saddle  Hawk  (Gibson)   Western  dr  Mar.    7..  4,419 

Fifth  Avenue  Models  (Mary  Philbin)   Drama   Jan.   24..  6,581 

Hp  Th-  Ladder  fValli)  Drama   Jan.    31..  5.922 

Let  'Er  Buck  (Gibson)  Western   Jan.     3..  5.500 

Dangerous  Innocence  ( La Plante-O'Brien). .  Drama   Mar.  28..  6,759 

Man  in  Blue  (Rawlinson-Bellamy)   Drama   .Feb.   28..  5,624 

Taming  the  West  (Gibson)   Western   ,  Feb.  28..  5.304 

Paul  Revere   Hysterical  histy  Dec.  20..  1,000 

Border  Maid  (Ed  Cobb)   Drama   Dec   20..  2,000 

Family  Row  (Messinger)    Comedy   Dec   20..  2,000 

Present  Arms  (Wiley)   Comedy  Dec.  27..  2,000 

Red  Age  (Sullivan)   Drama   Jan.     3..  2,000 

Ponce  de  Leon   Hysterical  history   fan.     3..  1,000 

Prehistoric  Man    HVsre  i<-aJ  history  Ian     3  1,000 

Siirn  of  the  Cactus  (Hoxie)   Western   Jan.   10..  4,938 

Ridin"  Pretty  (Desmond-Forrest)  Western  com.  dr  Jan.   17..  4,812 

Taking  Down  (Wiley)   Comedy   ..Jan.   24..  2.000 

Aggravatin'  Kid  (Messinger)  Comedy   Jan.   31..  2,000 

Pistol  Point  Proposal  (Eddie  Polo)  Western  dr.   Jan.   31..  2.000 

Whip  Hand  (Billy  Sullivan)  Western  dr.  .!  Jan.   31..  2,000 

Rembrandt   Hysterical  histy  Jan.  31..  1.000 

Last  Laugh  (Emil  Jannings)   Human  drama   Feb.    7..  6.500 

Fighting  Ranger  (Sedgwick-Daugherty). .. Serial   Feb.  7.. 

Roaring  Adventure   (Jack   Hoxie)  Western   Feb.  14..  4JHI 

Sir  Walter  Raleigh  Hysterical  Histy  Feb.  14..  1.000 

Taming  the  East  (Messinger)  Comedy   Feb.  14..  2,00* 

Tempest  Cody's  Man  Hunt  (Walcamp) ...  Western  series   Feb.  21..  2,000 

Seeing  Red  (Billy  Sullivan)  Cowboy  drama   Feb.  21..  2,000 

Lost  Chord   (Bert  Roach)  Comedy   Feb.  21..  1,000 

Nobody's  Sweetheart  (Wanda  Wiley)  Century  comedy  Feb.  21..  2,000 

Itching  for  Revenge  (Eddie  Gordon)  Comedy   Mar.    7..  2.000 

Kicked  About  (Gordon)   ...Comedy   Mar.    7..  2,000 

Puzzled  by  Crosswords  (Gordon)  ...Comedy   Mar.    7..  2,000 

Olympic  Games  ..Hysterical  histy.  Mar.  14..  1,000 

Dangerous  Peach  (Al  Alt)   Century  com.   Mar.  14..  2,000 

Don't  Worry  (Wanda  Wiley)   Century  com.   Mar.  Zl..  2,000 

Cowpunchera  Comeback   ...Mustang  westn.   Mar.  21..  2,000 

Storm  King   Mustang  westn.   Mar.  21..  2,000 

Both  Barrels   Mustang  westn.   Mar.  21..  2,000 

Girl  Problem  Sweet  16  com.   Mar.  21..  1,000 

Headwinds  (H.  Peters-Patsy  R.  Miller) ...  Drama  Mar.  28..  5,486 

Fighting  Terror  (Sullivan)  Mustang  westn  Mar.  28..  2,000 

Powdered  Chickens  (Edna  Marian)  Century  com  Mar.  28..  2,000 

Tenting  Out  (Neely  Edwards)  Comedy   Mar.  28..  1,000 

Burning  Trail  (Wm.  Desmond)  Western   April  11..  4,783 

Loaded  Dice  (Ed.  Cobb)  Mustang  western  April  11..  2,000 

Papa's  Pet  (Roach-Erlwards-Howell)  Bulls-eye  com  April  H..  1,000 

Putting  On  Airs  (Edna  Marian)  Century  comedy   April  11..  2,000 

Smoked   Out  Bulls-eye  com  April  11..  1,000 

Getting  Trimmed   (Wiley)  Century  com  Apr.  18..  2,000 

Raisin  Cain  (Beth  Darlington)  Century  com  Apr.  18..  2.000 

Valley  of  Rogues  (Perrin)  Mustang   western  Apr.  18..  2,000 

Black  Gold  Bricks  Bullseye  com  Apr.  25..  1.000 

Spook  Ranch  (Gibson)  Western   May   2..  5,147 

Open   Trail    (Hoxie)  Blue  Streak  westn  May    9..  4,800 

Tourists  De  Luxe   Century  comedy   May    9..  2,000 

Here's   Your  Hat  Comedy   May    9..  1,000 

Line   Runners   Western  reissue   May    9..  2,000 

Ridin'  Thunder   (Hoxie)   Western   May   16..  4  354 

Raffles  (House  Peters)  Drama   May  16..  5,537 

Queen  of  Aces  (Wiley)  Century  comedy  May  16..  2,000 

Roaring  Waters  Mustang   western  May  16..  2,000 

Wild  West  Wallop  Mustang   western  May  16..  2.000 

The  Meddler  (Desmond)  Western  melo  May  23..  4^890 

Sleeping  Sickness  (Edwards)  -....Bulls-eye  comedy   May  23..  1.000 

Rolling  Stones  (Chas.  Puffy)  "Fat  man"  com  May  23..  1.00" 

Love   Sick   (Lake)  Sweet  16  comedy  May  23..  2.000 

The  Teaser   (LaPIante-O'Malley)  Comedy-drama   May  30...  6.K0O 

Slick    Articles   (Karr-Engle)  C<-ntury  comedy  May  30...  2.000 

Locked  Out  Sweet  16  comedy   May  30:.  1.000 

T*ll  Show  You  the  Town  (Denny)  Comedy   Tune   6..  7AW 

Nobody    Wins  Sweet  16  Comedy  June    6..  1,000 


206 


MOVING   PICTURE  WORLD 


July  11,  1925 


y^onnnued  from  preceding  Paget 


Kind  of  Picture  Review. 

Showdown    (Art    Acord)  Mustang  western   June  6. 

Price  of  Pleasure  (VaJH-Kerry)  Romantic  drama   June  13. 

Speak  Freely  (Kdna  Marian)  Century  comedy   June  13. 

Nearly  Rich  (Chas.  Puffy)  Fat  man  comedy  June  13. 

Kicked  About  (Eddie  Gordon)  Century  comedy   June  13. 

Siege  (Valli-O'Brien)  Drama   June  20. 

Gridiron  Gertie  (Wiley)  Century  comedy   June  20. 

Queen  of  the  Roundup  (Ed  Cobb)  Mustang  western   June  20. 

Outlaw  (Perrin-Lorraine)   Mustang  western   June  20. 

Dog  Biscuits   Sweet  16  comedy  June  20. 

Ice  Cold   Sweet  16  comedy  June  20. 

White  Outlaw  (Hoxie)  Western   June  27. 

Nicely  Rewarded  (Chas.  Puffy)  Comedy   June  27. 

Rough  Party   (Alt-Karr)  Century   comedy  June  27. 

Pronto  Kid  (Ed  Cobb)  Mustang    western,  June  27. 

Unwelcome  (Chas.  Puffy).....  Comedy   .  June  27. 

Plenty  of  Nerve  (Edna  Marian)  Century  comedy  July  4. 

Beauty  and   the  Bandit   (Larkin)  Mustang  western  July  4. 

Married  Neighbors  (Engle-Darlington)  Century    comedy  July  4. 


Feet 

.  2.000 

.  6,618 

.  2.000 

.  1.000 

.  2,000 

.  6.426 

.  2,000 

.  2.000 

.  2,000 

.  1,000 

.  1.000 

.  4.850 

.  1.000 

.  2.000 

.  2.000 

.  1.000 

.  2.000 

.  2.000 

.  2.000 


VITAGRAPH 


Code  of  the  Wilderness  (Bowers- Calhoun).  Modern  west  July 

Behold  This  Woman  (Rich)   Movie  romance   Aug. 

Captain  Blood  (Star  Cast)  Sabatini  romance   Sep. 

Clean  Heart  or  Cruelties  of  Life   Modern  dr  Sep. 

Greater  Than  Marriage  (Tellegen-Daw)  Theatre  dr  ,  

Beloved  Brute  (De  La  Motte)   Melodrama   Nov.  22. .  6,719 

Two  Shall  Be  Born  (Novak-Harlan)   Drama 


6,480 

6,425 
10.680 
7,950 


Pampered  Youth  (Landis-Calhoun)   Drama  Feb.  21.. 

Redeeming  Sin  (Nazimora-Tellegen)   Apache  dr  Jan.    31 . 

Fearbound  (Daw-Welch)   Melodrama   Feb.  14. 

Tides  of  Passion  Drama   May  2. 

Happy  Warrior   Special   

Road  That  Led  Home   .....Special   

'Tnknown  Story   Special   

School  for  Wives  (Tearle-Holmquist)  Drama   April  11. 

Baree.  Son  of  Kazan  (Stewart)  Northern  drama   May  30.. 

Wildfire  (Ailcen  Pringle)  Racing  melo  June  20. 

Steele  of  the  Royal  Mounted  N.  W.  Drama  June  27. 

WARNER  BROTHERS 

Babbitt  (all-star)   Character  drams   July  1.. 

Being  Respectable  (all-star)   Society  drama   Aug.  16. . 

How  to  Educate  a  Wife  (star  cast)   Society  drama   

Her  Marriage  Vow  (all-star)   Society  drama   

Cornered  (all-star)   Society  drama   

Lovers'  Lane  (all- star)   Character  drama   Not.  29.. 

Tenth  Woman  (all-star)   ...Society  drama   

Find  Your  Man  (Rin-Tin-Tin)   Melodrama   Oct.  4.. 

This  Woman  (Rich)   Society  drama   Not.  1.. 

Lover  of  Cam i He  (all-star)   Romantic  drama   Not.  29.. 

Dark  Swan  (Prevost-Blue-Chadwick)  Drama   Dec.  6.. 

Narrow  Street  (D.  Devore-Matt  Moore). . Light  comedy   Jan.  17.. 

Lighthouse  by  the  Sea  (Rin-Tin-Tin)   Melodrama   Jan.  10.. 

Lost  Lady  (Irene  Rich)   Social  drama   Feb.    7. . 

Broadway   Butterfly   (Devore-Landis)  Broadway  dr  

On  Thin  Ice  (Moore- Roberta)  Crook  drama  

Man  Without  a  Conscience  (Rich-Lewis) Drama  

Recompense  (Prevost-Blue)  Society  drama   .May  2.. 

On  Thin  Ice  (T.  Moore-Edith  Roberts)  Drama   Mar.  21.. 

Bridge  of  Sighs  (Dorothy  MacKaill)   Pathos  dr  Apr.  4.. 

My  Wife  and  I  (Rich)  Emotional  drama   May  30.. 

Man  Without  A  Conscience  (Louis-Rich) ..  Drama   June  27.. 

How  Baxter  Butted  In  (M.  Mcore-Devore)Comedy   July  4.. 


MISCELLANEOUS 


IVAN  ABRAMSON 

Lying  Wives  (C.  K.  Young)   Domestic  dr  May    2..  7,000 

ARTCLASS  PICTURES  CORP. 

Biff  Bang  Buddy  (B.  Roosevelt)  Thrill  dr  Sep.  20. 

Fast  and  Fearless  (Buffalo  Bill,  Jr.)  Thrill  dr  Sep.  27. 

Walloping  Wallace  (B.  Roosevelt)   Thrill  western   Oct.  11. 

Hard  Hittin'  Hamilton  (Buf.  Bill,  Jr.)  Thrill  western   Oct.  18. 

Gold  and  Grit  (B.  RooseTelt)  i  Thrill  dr  April  11. 

Bringing  Home  the  Bacon  (Buffalo  Bill). .  Thrill  dr  

After  Sui  Days   Biblical  spec  

Woman  Who  BelieTed  (Ann  Luther)  

Deerslayer  (J    W.  Kerrigan)   m  

On  the  Go  (Buffalo  Bill,  Jr.)   Western   Apr.  4'. 

Reckless  Courage  (Buddy  Roosevelt)   Thrill  western   May  2. 

Quicker  'N  Lightning  (Buffalo  Bill,  Jr.)  ...  Thrill  drama   June  6. 

Tearin'  Loose   (Wally  Wales)  Stunt  western   June  13. 


6,640 
6.227 
5,700 

6,279 


6.182 

6.893 
6.550 
5.700 


7,900 
6,040 
6,000 
7,100 
7,300 
5,100 
6,250 
7,300 
7,100 
7,180 
6.800 
6,700 
6.700 
6,700 
7,705 
7,298 
645* 
7,480 
7,046 
6,694 

7.182 
6.592 


4.5O0 
4,500 
4.700 

.5.000 
4.6S0 
4,650 

10,000 
5.700 
5.000 
4.825 
4.8S1 
5.000 
S.O0O 


BANNER  PRODUCTIONS 

The  Truth  About  Wives   Sherman-Hampton   Aug.  2., 

The  Man  Without  a  Heart   Novak-Harlan   Aug.  2. 

Those  Who  Judge   All  star   Aug.  2. 

Empty   Hearts   Bow- Bowers   

Daughters   Who   Pay  All  star  cast  May  30. 

COLUMBIA 

Battling  Fool  (R.   Fairbanks)   Prize  fight  

Foolish  Virgin  (E.  Hammerstein)   ..Social  drama   

Price  She  Paid  (A.  Rubens)   Marriage  dr  

Fight  for  Honor  (Fairbanks-Novak)   Railroad  dr  

Midnight  F.vorrss  'Hamm^-«teinl   Railroad  melo  Dec.  6.. 

After   Business   Hours    (Hammerstein) ...  .Domestic  melo  July  4.. 

C.  C.  BURR 

Speed  Spook  (J.  Hinea)   Thrill  drama   

Average  Woman  (Pauline  Garon)   Drama   .., 

Lend  Me  Your  Husband  (Kenyon)   Drama   

Youth  for  Sale  (S.  Holmquist)   Drama   

The  Early  Pird  (Hinea)   Comedy  

Crackerjack  (Hines)  Typical  comedy  ... 


■  Aug. 
.  Feb. 


.Oct.  18. 
.Dec.  27. 
.May  23. 


CHADWICK  PICTURES  CORP. 

Painted  Flapper  (all-star)   Comedy-drama   Oct.  25.. 

T  Am  the  Man  (L.  Barry  mora)   Dom.  melo.   Nor.  1. 

Flattery  (Bowers)   ..Political  dr  Nor.  8. 

TomboT  (Devore-Rawlinson)   Melodramatic  com  Tan.  3., 

Midnight  Girl  (Lila  Lee)  Drama   Mar.  28. 

Wizard  of  Oz  (Larry  Semon)  Slapstick  com  Apr.  25. 

Man  of  Iron  (L.  Barrymore)  Drama   July  4.. 


5.600 
6.000 
5.700 
6.300 
5,800 


4,975 
5.900 
5,957 
4J70 

5.967 

5,600 


6,000 
6,400 
6,700 
6.500 
7.000 
6,700 


5.60(1 
7.60T 

6. on 

6.00T' 
aJOB 

6.Jm 

6,200 


Kind  of  Picture 

DAVIS  DISTRIBUTING  CORP. 


Ueviei 


Tales  of  1,001   Nights  (French  Caat)  Arabian  Nights   Feb  14. 

Red  Love  (Lowell -Russell)  Indian  drama   May  23. 

INDEPENDENT  PICTURES  CORP. 

Blood  and  Steel  (Desmond-Holmes)   Society  dr  

Calibre  45  (F.  Fa  mum)   Weatern  dr  , 

Courage  (F.  Farnum)   ,  Weatern  dr  , 

In  Spider's  Web  (Alice  Dean)   Melodrama  

Moonshine  (B    Cody)   Western   

Drug-Store  Cowboy  (F.  Farnum)   Western  com. -dr  Feb  7. 

Riders  of  Mystery  (Bill  Cody)   Western   May  2. 

Gambling  Fool   (F.  Farnum)   Western   May  9.. 

Fighting  Sheriff  (Bill  Cody)  Western   May  23., 

Border  Intrigue  (F.  Farnum)  Western   May  30. 

LEE-BRADFORD  CORP. 


Pearl  of  Love  (Leslie)  

Lights  of  London  (Wanda  Hawley)... 
Passion'9  Pathway  (Estelle  Taylor)... 
Unrestrained  Youth  (Brandon  Tynan). 
Passionate  Adventure  (Joyce-Brook). 
Way  Down  Upon  the  Swanee  River... 
Wolfblnod  (M.  Clayton)  


Fee4 


6.300 
6.300 


5,009 
4,950 
5,020 
6,000 
4.980 
4.356 
5,000 
5.000 
5,000 
5,000 


.  6.000 
6.000 
6.0OO 
6.000 
8.000 
6.000 
6.000 


LUMAS  FILM  CORP. 

Overland  Limited   R.  R.  melodrama  

A  Little  Girl  in  a  Big  City  Heart  int.  se  

His  Masetr's  Voice  (Thunder,  dog)  Animal  dr  

Shadow  on  the  Wall  Crock  drama  

Police    Patrol   Melodrama   

Part-Time  Wife   Drama   


RAYART 


Battling  Brewater  (Farnum)   15  ep.  ser... 

F.asy  Money  (All-Star)  Drama   

Butterfly  Comedies  (Gloria  Joy)   

Super  Speed  (Reed  Howes)   Automobile 

Geared  to  Go  (Howes)   Drama  .... 

Right  Man  (Larkin)   Drama  — 

Winning  a  Woman  (Perrin-Hill)   Drama  .... 

Getting  'Em  Right  (Larkin)   Drama  .... 

Snob  Buster  (Howea)   Drama  .... 

Quick  Change  (Larkin)   Drama  .... 

Youths  Gamble  (Howes)   Drams  . ... 

Double  Fister  (Perrin)   Drama   

Fear  Fighter  

Crack  O'  Dawn  

Goat  Getter  


6.00G 
6.890 
5.750 
6.050 
5.689 
6.075 


6,067 


-dr. 


.Feb.  7. 


5,227 
5,117 
4,571 
4,865 
4.66» 


RED  SEAL  PICTURES  CORP. 

Cartoon  Factory   Cartoon  nov  Jan.  24. 

Mother  Goose  Land  Cartoon   Jan.  24. 

Storm  (Out  of  Inkwell)   Cartoon   Mar.  21. 

Do  You  Remember   Scenic  novelty   Mar.  21 . 

Animated  Hair  (Issues  R  and  UU)  Marcus  cartoon   Mar.  28. 

Film  Facts  (Issue  D)  Magazine   Mar.  28. 

Ko-Ko  the  Barber  (Out  of  Inkwell)  Cartoon  novelty   Mar.  28. 

Day  With   the   Gypsies  Screen  Gem   April  11.. 

Animated  Hair  Cartoon  F  Novelty   April  11., 

Shakespeare    (Special)  Life  of  poet  Apr.  18. 

Film  Facts  (Issue  E)  Magazine   Apr.  18. 

Suwanee   River  Song  Car-tune  Apr.  25. 

Hair  Cartoons  (Subject  RR)  Marcus   cartoon  Apr.  25. 

2. 
2. 
9. 
9. 
23. 


Hair  Cartoons  (Issue  O.  O.)   Marcus  cartoon   May 

Big  Chief  Ko-Ko  (Out  of  Inkwell)   Fleischer  cartoon   May 

River  Conway   Scenic   May 

Ko-Ko  Trains  'Em  (Out  of  Inkwell)   Fleischer  cartoon  May 

Hair  Cartoons  (Issue  K  K)  Marcus  cartoon   May 


Marvels  of   Motion  Novelty 


.May  30. 
30. 


1,000 
1.000 
1,00» 

1,0a* 

300 
1,000 

1.000 
1,000 

300 
1,000 
1,000 
1,000 
300 
300 
1.000 
1,000 
1,000 
300 
1,000 
1.000 
1,000 
300 

1.000 

300 


Daisy    Bell  Song  Cartoon  May 

Ko-Ko  See9  Spooks  Fleischer  cartoon   June/ 13 

Hair  cartoons   Marcus  cartoon   June  20 

Ko-Ko  Celebrates  the  Fourth  Fleischer    cartoon  July  4 

Hair  Cartoon   Marcus  cartoon  July  4 

RUSSELL  PRODUCTIONS 

Passing  of  Wolf  MacLean  (All-Star)   Western  melo  Nov.  29..  4.7U 

Courageous  Coward  (Jack  Meehan)   Western   Dec.    6..  4,05? 

WM.  STEINER  PROD. 

Virtue's  Revolt  (Thornton)   Stage  melodrama   ....Oct.  11. 

On  Probation  (Edith  Thornton)   Drama  Dec,  13. 

Across  the  Jead  Line   Western   

Always  Ridin'  to  Win   Western   

Hidden  Menace   Stunt  dr  ,  

Branded  a  Thief   Western   

Verdict  of  the  Desert   Western   

Valley  of  Vaniahing  Men   Western   

Trouble   Buster   (Leo   Maloney)  Western   Feb.  21. 

SERING  D.  WILSON 

Wonder  Book  (Kellycolor)  Series   Apr.  25., 

Thundering  Waters  (Kellycolor)  Niagara    Falls  Apr.  25., 

In  a  Cottage  Garden  Kellycolor)  Floral  subject  Apr.  25.. 

Flying  Elephant   (Kellycolor)  Novelty   .Apr.  25., 

TIFFANY  PRODUCTIONS,  INC. 

Souls  for  Sables  Drama   

Sporting  Chance  Drama   

Lightning   Drama   

Morals  for  Men  Drama   

Marrying  Money  Blue  ribbon  

Dollar    Down  Blue  ribbon  

Age  of  Indiscretion  Blue  ribbon  

Novelty  Series  

Tinemelodrama  Series  


5.17J 
5.000 
5,000 
5,000 
.5.000 
5.060 
4,745 
4,652 
5.000 


625 
700 
700 

650 


6.500 
6.500 
6.500 
6.500 
5,800 
5.800 
5.800 


TRUART 

Verdict  (feature  plaver  cast)  Mystery  Melo. 


.June  27. .  6.150 


PP^OJ  ECTI  ON 


EDITED  BY  F.  H.  RICHARDSON 


Not  a  Bad  Idea 

A  projectionist  in  Los  Angeles,  California, 
says : 

Concerning  the  two  samples  of  film  attached 
hereto,  if  all  film  were  slightly  indented  at 
the  sides  at  the  frame  line  as  per  one  of  the 
samples,  there  would  be  no  excuse  for  mis- 
frames  at  fade-ins  and  fade-outs,  and  much 
time,  trouble  and  inconvenience  would  be 
saved  to  all  concerned. 


What  this  projectionist  refers  to  is 
the  little  indentation  you  find  in  some  films 
— in  the  printing  I  mean — at  the  frame  line, 
as  per  the  drawing.  Seems  to  me  the  idea 
is  not  a  bad  one.  With  such  an  indenta- 
tion the  frame  line  could  be  determined  in 
fade-ins  and  fade-outs,  as  Ballou  says,  and 
mis-frames  be  avoided  by  the  careless,  while 
those  who  do  their  work  right  would  be 
saved  the  annoyance  incident  to  finding  the 
correct  point  for  a  splice  in  such  places. 
Not  a  bad  idea,  it  seems  to  me. 


Operator   to  Projectionist 

A  Pennsylvania  man  says : 

I  take  great  pride  in  saying  to  you  that 
while  I  was  a  machine  operator  for  about 
eight  years,  but  for  the  past  year  I  have 
been  studying  your  great  Bluebook  of  pro- 
jection, with  result  that  I  now  feel  myself 
to  be  something  more  than  a  machine  op- 
erator— in  fact  I  feel  justified  in  calling 
myself  a  motion  picture  projectionist.  Your 
book  certainly  has  helped  projection  in  every 
way  in  this  small  town  of  five  hundred. 

My  manager  is  a  lady.  I  am  sorry  to  have 
to  say  that  with  the  exception  of  one  pro- 
jector the  equipment  is  in  very  poor  condi- 
tion. We  have  one  Power  6A  and  one  Power 
6.  The  management  will  not  even  buy  repairs 
for  the  projectors,  and  I  don't  feel  like  buy- 
ing them  myself.  I  spend  lots  of  time  on  them 
and  the  gasoline  engine  which  drives  a  40.4 
ampere   D.    C.    generator.   Lately    there  has 


Bluebook  School 


Question  No.  321 — In  many  problems 
we  are  told  to  "square  the  diameter." 
What  does  it  mean?  What  is  meant 
by  the  radius  of  a  circle?  Knowing  the 
diameter  of  a  circle,  how  would  you 
find  its  circumference?   Its  area? 

Question  No.  322 — What  is  a  kilo- 
watt? A  kilowatt  hour?  What  amount 
of  power  does  a  kilowatt  hour  repre- 
sent? 

Question  No.  323 — As  applied  to 
motors  and  generators,  etc.,  what  is 
meant  by  the  term  efficiency?  And  how 
is   it  measured? 

Question  No.  324 — Which  has  the 
highest  efficiency,  a  motor  generator, 
rheostat,  mercury  arc  rectifier  or 
transformer?  Don't  merely  give  us  the 
rated]  efficiency,  but  discuss  relative 
results,  thus:  A  transformer  has  a  high 
rale  of  efficiency  as  to  operation,  but 
— well,  in  projection  we  don't  call  it 
efficient  just  the  same,  since  with  it 
we  have  A  C  at  the  arc. 

Question  No.  325 — Have  YOU  any 
suggestions  to  offer  for  the  improve- 
ment of  the  Bluebook  school? 


been  a  new  floor  rug  purchased;  also  other 
things,  but  not  one  cent  for  projection. 

Only  the  other  day  the  eng'.ne  gave  out, 
and  there  will  be  no  show  until  June  first. 
Now  what  would  YOU  do  in  such  a  case.  I 
hate  to  give  up  the  projection  work,  as  I 
like  it,  and  since  studying  the  Bluebook  it 
has  really  come  to  mean  a  lot  to  me. 

The  manageress  runs  good  pictures  too. 
and  takes  a  lot  of  pride  in  the  looks  of  the 
building.  I  am  married  and  have  a  family. 
What  would  YOU  do  if  you  were  in  my 
place  ? 

What  Shall  I  Say? 

Now  what  am  I  to  say  to  this  man?  I  don't 
know  what  to  advise  YOU,  but  I  do  know 


First  National  Adds 
Two  Dozen  Pictures 
to  List  of  1925-26 
Productions 


that  I'd  tell  that  particular  manager  who 
takes  pride  in  everything  EXCEPT  the  thing 
she  sells  to  the  public  to  go  boil  a  radish. 
I'd  tell  her  to  add  a  ten-year-old  schoolboy 
to  her  junk  projection  apparatus  and  bytcher 
things  up  RIGHT. 

However,  you  probably  cannot  afford  to 
do  that,  and  might  not  be  able  to  get  a  job 
as  projectionist  elsewhere,  so  I  dunno.  It  is 
too  bad  that  those  in  control  of  theatres — a 
few  of  them  anyhow  —  use  such  perfectly 
terrible  judgment.  The  one  thing  she  ought 
to  use  every  endeavor  to  keep  in  first  class 
condition,  because  upon  it  she  must  perforce 
depend  for  the  excellence  of  the  way  those 
films  she  gets  are  placed  before  her  audi- 
ences, she  just  lets  go  plumb  to  the  devil. 
Oh  well,  there  is  no  accounting  for  the 
vagaries  of  some  theatre  "managers."  One 
consolation  is  that  they  lose  heavily  through 
their  misguided  policy,  and  that  they  will  dis- 
cover that  fact  provided  they  live  long 
enough.  Your  "lady"  imagines  she  is  a  the- 
atre manager,  but  there  is  a  "mis"  before  the 
"manager,"  even  though  she  doesn't  know  it. 

I  really  don't  know  anything  to  say  to 
you  in  the  way  of  advice.  Do  what  YOU 
think  best.  That  probably  is  all  there  is  to 
do.  Incidentally,  there  is  no  such  thing  as 
an  "A.  C."  and  a  "D.  C."  lamphouse.  What 
did  you  mean  by  that? 


Objectionable 

Marvin  H.  Thoreau  and  Locksley  Clark, 
Vancouver,  B.  C,  voice  some  very  proper 
objections  to  a  sticker  placed  on  First  Na- 
tional films  received  by  them.  The  sticker 
is  illustrated  herewith.    They  say: 


I 


m-m^^^t  J|  THIS  IS  A  NEW  PRINT 

_P  1—  EA  SE_  NOTE  §  J  S*'iS$,if°*!?-  ™i!.5!  *»!!!«« 


J^^-«  —  PAMAOINC  FILM.. 


Enclosed  find  our  replies  to  Bluebook 
School  questions  No.  286 — 290.  You  may  well 
ask  the  meaning  of  the  sticker  we  have 
affixed  to  this  page.  We  regard  it  as  being 
pretty  near  the  peak  of  insult.  We  had 
thought  the  various  elements  of  the  mo- 
tion picture  business  were  being  brought  into 
a  better  understanding,  and  were  coming 
closer  together  day  by  day,  but  when  pro- 
ducers like  First  National  put  out  such  a 
THING  as  this,  or  permit  It  to  be  put  out 
in  connection  with  their  product — well  it 
would  seem  we  are  getting  further  apart,  in- 
stead of  closer  together.  (Are  you  sure  First 
National  had  anything  to  do  with  it?  I  think 
probably  it  is  the  work  of  some  square  head 
exchange  manager. — Ed.) 

An  Affront 

T'hey  seek  to  brand  men  who  handle  their 
product,  and  who  place  it  before  the  pub- 
lic, as  merely  "operators  of  a  mechanism." 
Such  an  affront  will,  in  our  opinion,  set  up 
resentment,  and  make  men  who  take  pride 
In  their  work  and  who  try  to  get  all  there  is 
in  a  production  out,  not  care  much  what  hap- 
pens to  it  when  it  is  accompanied  by  that  sort 
of  an  INSULT. 

Then,  too,  it  requires  nerve  for  a  producer 
to  ask  us  to  take  care  of  his  productions,  even 
though  he  ask  decently,  when  all  too  often 
they  take  next  to  no  care  of  it  in  their  own 
exchanges. 

Next  week  we  are  to  run  a  nine  reel  fea- 
ture. When  we  received  the  production  we 
found  a  fade-out  within  one  hundred  feet  of 


208 


MOVING   PICTURE  WORLD 


July  11.  1925 


the  end  of  every  reel,  but  NOT  ONE  OF 
THEM  ACTUALLY  AT  THE  END.  Needless 
to  say  we  did  the  work  of  the  exchange  (free 
of  cost,  of  course)  and  put  those  fade-outs 
at  the  end  of  the  reels,  where  they  belong. 

"Projection  By  So  and  So" 

Not  long  ago  we  saw  in  the  Department 
where  a  projectionist  was  using  a  "Projec- 
tion by  So  and  So"  title.  We  remove  every- 
thing but  the  title  and  cast.  If  the  pro- 
jectionist wishes  to  and  can  convince  the 
manager  that  good  projection  really  sells 
seats  by  being  consistently  good,  and  it  is 
■desired  to  advise  the  public  of  the  name  of 
the  projectionist  then  have  his  name  in- 
serted in  the  theatre  program,  with  such 
prominence  as  is  usually  accorded  to  the 
name  of  the  musical  director;  also  let  it  ap- 
pear in  the  newspaper  advertisements  of  the 
show,  where  the  name  of  the  musical  direc- 
tor usually  appears,  but  for  goodness'  sake 
don't  plaster  the  screen  with  such  things.  If 
it  is  worth  while  bringing  it  to  the  notice 
of  the  public,  then  the  newspapers  and  pro- 
gram are  the  place  for  it. 

We  hope  we  do  not  tire  you  with  our 
ideas.  They  are  submitted  with  all  sin- 
cerity, and  your  comments  are  always  wel- 
comed, whether  they  be  in  praise  or  criti- 
cism. 

Agree  and  Disagree 

I  thoroughly  agree  and  very  thoroughly 
disagree  with  you.  By  that  I  mean  that  I 
agree  with  your  criticisms  of  the  use  of  the 
word  "Operator"  in  such  a  sticker.  Call  a 
producer  a  "picture  maker"  and  he  would 
not  like  it.  Well  "Operator"  is  ten  times  as 
bad,  because  it  means,  in  effect,  that  the 
man  who  uses  it  considers  the  motion  pic- 
ture projectionist  as  nothing  more  than  a 
machine  attendant,  which  is,  under  the  cir- 
cumstances, as  you  have  said,  little  less  than 
an  insult,  no  matter  whether  it  was  meant 
that  way  or  not.  • 

Also  the  sticker  is  rather  foolishly  worded. 
It  is  unintelligent  and  probably  was  made 
by  some  one  who  knew  little  or  nothing 
about  practical  motion  picture  projection. 

Had  it  read :  "PROJECTIONISTS  ATTEN- 
TION. This  is  a  fresh  print,  hence  the 
emulsion  is  relatively  soft.  Be  sure  the 
aperture  tension  of  your  projectors  is  as 
light  as  practicable,  and  thus  avoid  unneces- 
sary injury  to  the  print,"  there  would  have 
been  no  objection  to  it.  As  the  sticker  is 
worded,  however,  the  "Operator"  is  re- 
quested to  "1  osen  tension  spring,"  regardless 
of  how  loose  it  may  already  be. 

As  to  the  "Projection  by  So  and  So,"  I 
thoroughly  disagree  with  you  on  that.  It  is, 
in  my  opinion,  the  one  thing  which  would  go 
very  far  in  making  men  very  careful  in  their 
work.  It  stands  to  reason  that  the  man 
who  has  projected  his  name  to  the  screen, 
and  thus  informed  the  audience  then  and 
there  present  that  HE  is  the  one  responsible 
for  any  balks  in  the  work,  IS  GOING  TO 
BE  PRETTY  GOSH  ALL  HEMLOCKED 
CAREFUL  THAT  THERE  ARE  NONE. 
Newspaper  and  program  publicity  is  all  well 
and  good,  but  in  my  opinion  far  greater 
results  will  be  had  by  screen  publicity. 

Names  a  Nuisance 

I  agree  with  you  that  the  present  great 
multiplicity  of  names  on  the  screen  is  noth- 
ing short  of  a  nuisance.  Who  in  )(  ?  !* : 
cares  who  "cut"  the  film,  or  did  any  one  of 
half  a  dozen  other  things?  I  make  bold  to 
say  nobody.  But  the  audience  witnessing  a 
projection  certainly  won't  object  to  being 
told  who  the  man  is  who  is  right  there  with 
them,  if  for  no  other  reason  than  that  they 
may  roast  the  tar  out  of  him  if  he  gets  care- 
less and  don't  give  them  their  money's 
worth. 

As  to  tiring  me — it  can't  be  done,  so  long 
as  you  send  in  IDEAS.  That's  what  helps  to 


make  YOUR  department  interesting.  If  they 
are  no  good,  they  pass  right  through  my 
fingers  into  the  waste  paper  basket.  If 
they  are — well,  they  get  themselves  placed 
before  many  hundreds  of  readers,  and  very 
often  great  good  is  accomplished  by  that, 
even  when  there  is  little  apparent  effect.  I 
have  many  times  been  astonished  to  be  told, 
long  after  a  publication,  by  some  man  that 
he  had  been  benefited  by  it,  though  until 
then  no  one  knew  that  but  himself. 


Mirror  Screens 

John  Griffith  says : 

Up  to  date  there  have  been  three  creditable 
answers  to  the  mirror  screen  question, 
namely:  First,  P.  E.  Thomas,  Creston,  Iowa, 
in  March  28  issue;  second,  C.  M.  Swabb,  Oil- 
ton,  Oklahoma,  May  2  issue,  and  third,  Rich- 
ard Keuster,  Brooklyn,  New  York,  in  May  9 
issue. 

Thomas  and  Kuester  worked  on  theory 
only,  and  overlooked  one  important  item, 
viz.:  that  there  is  no  such  thing  as  a  perfect 
reflector.  Swabb  actually  tried  to  get  a 
visible  picture  on  a  plain  mirror,  and — got 
one.  The  reason  he  did  so  was  that  in  ad- 
dition to  reflecting  the  rays,  as  per  Keuster's 
drawing,  each  point  of  the  silver  backing  of 
the  mirror  diffuses  a  small  fraction  of  the 
light  rays  falling  upon  it. 

For  this  reason  the  eye  receives  rays  from 
every  point  of  the  surface  of  a  mirror,  the 
same  as  it  does  from  a  plain  screen,  only 
they  are  far  less  in  amount,  and  we  do 
actually  see  a  picture  when  it  is  projected 
on  a  plain  mirror. 

To  make  certain  that  my  reasoning  in  this 
was  not  at  fault  I  propected  a  stereopticon 
slide  through  the  motion  picture  projector 
aperture,  which,  as  you  know,  will  give  an 
image  just  in  front  of  the  projection  lens.  I 
found  it  was  possible  to  pick  up  a  perfectly 
formed  image  with  a  plain  mirror  surface. 

Not  Practical 

Of  course  it  is  not  a  practical  proposition. 


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Have  been  printing  Roll  Tickets  for 
10  years  and  no  better  can  be  had  at  any  price. 


because  the  mirror  would  reflect  more  than 
merely  the  picture.  I  figure  it  would  reflect, 
first,  the  picture.  Second,  that  portion  of  the 
auditorium  which  is  illuminated  with  or  by 
the  direct  beam  of  light  as  shown  in  Keus- 
ter's drawing.  Third,  the  bright  spot  of 
light  from  the  lens,  plus  any  other  high 
light  which  happened  to  exist. 

But  a  plain  mirror  could  be  made  very 
practicable  by  covering  its  surface  with 
cloth,  varying  from  muslin  for  a  long,  nar- 
row house,  to  heavy  bleached  sheeting  for 
the  wide  house.  I  think  such  a  screen  would 
have  the  plain  screen  beaten  by  a  mile,  es- 
pecially in  the  wide,  deep  house.  The  sheet- 
ing would  take  care  of  the  side  seats,  and 
the  reflector  back  of  the  cloth  would  reflect 
more  light  than  a  plain,  white  screen  could. 


ft 


If  you  will  examine  the  departments  about 
six  or  seven  years  ago,  John,  you  will  find 
that  this  cloth-covered  mirror  plan  was  sug- 
gested to  Frank  Rembusch  by  the  editor, 
but  with  the  suggestion  that  I  was  not  so 
sure  about  it  because  of  two  things,  viz.:  Ex- 
amining the  accompanying  drawing,  which 
is  the  section  of  a  glass  mirror,  somewhat 
exaggerated  as  to  thickness  in  order  to  better 
illustrate  that  part  of  my  meaning,  light  ray 
A  incident  upon  point  B  of  a  screen  covered 
with  such  an  excellent  diffusing  material  as 
cloth,  which  passed  through  the  cloth  would 
be  scattered  as  indicated,  and  would  be  re- 
flected back  as  shown — angle  of  incidence  be- 
ing equal  to  angle  of  reflection  where  a  per- 
fect (the  term  "perfect"  used  in  the  general 
acceptance  of  that  term.  As  Griffith  says, 
there  is  no  such  surface  known  to  science) 
reflection  surface  is  encountered  by  light 
rays. 

Results  Not  Certain 

Under  this  condition  we  would  certainly 
have  the  blacks  of  the  whites  illuminated  by 
relative  dark  rays,  and  the  blacks  illuminated 
by  relatively  white  rays.  Just  what  the  net 
result  might  be  I  am  not  so  certain,  but  it 
would  seem  to  me  such  a  plan  might  be  used 
successfully  if  some  method  were  found  of 
making  and  handling  such  a  large  sheet  of 
thin  glass — say  not  to  exceed  %  inch  in 
thickness — and  getting  it  silver  coated  and 
bedded  in  some  practicable  way. 

I  don't  think,  however,  that  such  a  thing 
is  feasible.  It  might  be  done — yes,  but  it 
would,  I  am  quite  certain,  be  costly  and 
the  resultant  screen  very  heavy  and  bulky. 
The  diffusion  described  would  not  pass  so 
widely  afield  as  it  would  were  the  glass  l/t 
to       inch  thick. 

That  is  my  own  views  as  regards  the  pos- 
sibility of  such  a  screen,  and  those  ideas 
were  formed  years  ago,  too.  My  view  as 
to  the  thick  glass  mirror  coated  with  a  dif- 
fusing surface,  which  might  be  white  paint, 
I  think,  or  a  heavy  white  water  color  wash, 
is  that  you  would  get  added  brilliancy  in 
plenty,  BUT  that  the  toning  of  the  pictures 
as  to  photographic  shadows  would  be  either 
badly  damaged  or  pretty  nearly  entirely 
ruined. 

As  to  getting  a  visible  image  on  a  plain 
mirror — well,  if  it  can  be  done  I  did  not 
know  it.  Possibly,  as  Griffiths  says  (And  by 
that  I  don't  mean  to  cast  doubt  on  what  he 
has  said,  though  it  might  sound  that  way) 
a  visible  image  can  be  had  from  the  slight 


July  11,  1925 


MOVING    PICTURE  WORLD 


209 


diffusion  he  describes,  but  even  so  it  seems 
to  me  it  would  have  to  be  strong  enough  to 
overpower  and  kill  the  image  reflected  na- 
turally by  the  mirror,  plus  the  reflection  of 
the  bright  spot,  and  that  at  least  seems  im- 
possible. However,  both  Griffith  and  Swabb 
have  succeeded  in  doing  it,  so  I  guess  that's 
that. 


Simplex  Patent 

F.  B.  Bloomer,  Projectionist,  Galesburg, 
Illinois,  says : 

Recently  another  "old  timer"  and  myself 
held  lengthy  discussion  as  to  who  holds  the 
patent  on  the  Simplex  intermittent  movement 
— i.  e.  the  original  patent — and  whether  or 
no  it  has  expired. 

He  claims  that  Mr.  Bell,  of  Bell  and  Howell, 
either  holds  it  or  did  hold  it,  and  that  he 
received  a  royalty  of  five  dollars  for  each 
projector  turned  out.  He  also  claims  that  the 
first  Simplex  was  made  in  1919  or  before.  Is 
he  right  or  wrong? 

The  Simplex  projector  was  first  crudely 
designed  by  Frank  Cannock  on  the  back  of 
a  beer  check  while  seated,  together  with 
Mike  Berkowitz,  in  the  back  room  of 
O'Keefe's  saloon  at  Forty  Second  street  and 
Madison  Avenue,  New  York  City.  This  was 
in  the  year  1911  or  1912,  I  think.  Mr.  Can- 
nock's idea  was  to  build  a  more  substantial 
projector;  also  one  which  might  be  more 
readily  placed  and  its  position  changed  so  as 
to  relocate  the  picture  on  the  screen  with- 
out 'trouble. 

When  I  say  it  was  "crudely  designed"  1 
mean  that  rough  sketches  were  made  by  Mr. 
Cannock,  who  discussed  them  with  Mr. 
Berkowitz  over  their  mugs  of  ale,  and  that 
the  general  design  (pedestal)  of  the  projec- 
tor came  from  these  sketches. 

The  Intermittent 

As  to  the  intermittent,  if  you  mean  the 
star  and  cam,  why  that  was  used  years  and 
years  before  motion  pictures  were  ever 
even  thought  of — in  their  present  form  at 
least.  If  you  mean  the  intermittent  as  a 
whole,  I  cannot  answer  your  question,  but 
very  seriously  doubt  the  statement  that  Mr. 
Bell  or  any  one  else  except  the  Precision 
Machine  Company  holds  a  patent  on  it,  or 
that  any  royalty,  five  dollars  or  other  sum, 
is  paid  any  one. 

Of  course  if  a  patent  on  the  movement 
assemblage  was  taken  out  by  Mr.  Cannock 
along  about  that  time  it  has  not  yet  ex- 
pired; also  it  may  be  renewed  when  it  does. 
If  it  was  patented  by  some  one  else,  whether 


it  has  expired  or  not  would,  of  course,  de- 
pend upon  when  the  patent  was  obtained. 

Frank  Cannock 

And  right  here  permit  me  to  pay  a  de- 
served tribute  to  Frank  Cannock,  who  was 
projectionist  at  the  Eden  Musee,  West  23rd 
street  near  Sixth  Avenue,  New  York  City, 
beginning  in  1900  and  continuing  with  some 
breaks  for  nearly  ten  years. 

It  was  Cannock  who  designed  and  built  the 
"Edengraph,"  a  very  finely  constructed  pro- 
jector mechanism,  but  too  lightly  built,  which 
was  taken  over  by  George  Kleine  and  finally 
abandoned.  It  was  Cannock  who  designed 
and  built  the  Simplex — the  first  pedestal  type 
projector.  I  well  remember  the  gossip  and 
speculation  when  we  first  heard  of  what  he 
was  working  on — a  projector  which  "could 
be  pointed  like  a  cannon,"  and  how  curious 
we  all  were  to  see  it.  That  wa=  "«  nearly  as 
I  can  remember,  in  1912,  or  maybe  1913.  I  am 
not  certain  as  to  exact  dates,  and  have  not 
my  records  at  hand. 

Cannock  was  a  nervous  "cranky"  sort  of 
chap,  but  a  fine  fellow  nevertheless,  and  a 
really  splendid  mechanic.  I  would  call  him  an 
artist  in  metal  working.  When  Frank  Can- 
nock made  it  it  certainly  was  well  made,  and 
you  could  bank  on  that. 

His  Death  a  Loss 

He  "passed  over"  along  about  1916  (My 
date  quotations  are  entirely  from  memory, 
and  when  one  peers  back  into  the  years  there 
is  always  a  fog  which  makes  things  indis- 
tinct). His  death  was  a  distinct  loss  to  the 
motion  picture  industry.  The  refinement  and 
perfection  of  the  splendid  projector  Cannock 
had  evolved  was  ably  carried  on  by  Edwin 
S.  Porter,  who  had  become  affiliated  with 
Cannock  as  President  of  the  Precision 
Machine  Company,  in  which  position  he  re- 
mained until  last  year,  when  he  finally  re- 
tired. 

I  wish  Frank,  as  we  who  knew  and  loved 
him  liked  to  call  him,  might  look  upon  the 
beautiful  projector  he  worked  so  hard  to 
perfect  as  it  stands  today,  all  enameled  in 
battleship  gray  and  with  a  high  intensity 
lamp  in  its  gizzard.  Gosh  !  I'll  bet  he  would 
have  wet  eyes  from  pure  joy. 

But  he  can't,  poor  boy !  And  soon  you 
and  I  and  we  all  will  be  swallowed  up  in 
the  maw  of  time,  and  others  may  look  upon 
the  perfection  of  the  work  WE  began,  and 
strove  hard  to  perfect,  and  will,  we  hope, 
understand  OUR  hopes,  our  aims  and  our 
aspirations,  and  will  maybe  speak  kindly  of 
US,  and  try  to  remember  just  what  year 
it  was  when  WE  passed  over. 

Oh  well,  men,  let  us  build  our  works  as 
best  we  may,  while  the  building  is  good, 
and  worry  not  about  what  will  happen  when 
we  are  gone,  only  try  so  to  live  that  kindly 
words  WILL  be  said  about  us  in  the  days 
when  we  are,  even  as  the  loved  ones  gone  on 
before,  only  a  memory. 

There,  darn  you,  do  you  see  what  your 
old  question  led  me  to?  Well,  I'm  not  one  bit 
sorry,  for  I  think  it  is  well  to  pause  once  in 
a  while  and  spend  a  moment,  with  bared 
head  and  heart,  and  speak  in  loving  remem- 
brance of  those  who  labored  with  and  be- 
fore us. 


A  Hot  One 

C.  H.  Hanover,  Burlington,  Iowa,  arises 
to  hand  the  A.  P.  S.  this  dig,  which  is  per- 
haps not  altogether  undeserved: 

By  the  way,  F.  H.,  how  does  it  come  that 
the  members  of  the  American  Projection  So- 
ciety, whom  you  have  repeatedly  held  up  to 
our  admiring  gaze,  have  such  a  very  small 
representation  in  the  Bluebook  School.  Un- 
less Keuster  is  a  member,  there  is  not  a 
man  of  them  all  in  New  York  City  who  has 
even  tried  to  answer  the  questions;  also  the 
same  applies  to  Pittsburgh  and  Washington, 
where  I  understand  there  are  branches  of 
the  Society. 

Do  these  exalted  ones  think  the  questions 
are  too  simple  for  them  to  bother  with,  or 
that  they  know  so  much  they  don't  need  to 
trouble  answering  questions — or  do  they  fear 
they  might  help  some  of  we  poor  "bushers" 
to  rise  to  their  high  level. 

Of  course  I  don't  know  any  of  these  men 
personally,  but  I'll  bet  two  sticks  of  chew- 
ing gum  to  ten  dollars  that  there  are  a 
number  of  them  who  might  really  have  to 
scratch  their  heads  quite  a  bit  to  propound 
correct  answers  to  some  of  the  questions- 
asked  up  to  this  time.  And  anyhow  if  the 
A.  P.  S.  members  hold  themselves  as  high 
class  men,  then  they  ought  to  join  in  and 
help  in  such  a  work  or  real  merit  as  the 
Bluebook  School. 

A  Bump 

Quite  a  bump,  all  right,  but  as  I  said,  not 
altogether  undeserved.  What  Hanover  says 
is  RIGHT.  I  don't  know  whether  Kuester  is 
a  member  or  not,  and  even  he  has  "back 
slid"  during  the  past  few  weeks.  I'm  sorry 
about  that  too,  for  Kuester  was  a  darned 
good  "scholar."  Outside  of  possibly  himself, 
not  one  single  A.  P.  S.  man  in  all  Greater 
New  York,  Pittsburgh  and  Washington  has 
jointed  in  the  work  of  the  Bluebook  School 
to  the  extent  of  answering  even  so  much  as 
one  question,  except  that  Griffith  and  Gray 
are  non-resident  members  of  the  New  York 
City  A.  P.  S.,  and  Gray,  at  least,  has  been 
pretty  regular,  though  due  to  heavy  work 
he  has  missed  class  some  of  the  time.  Griffith 
has  helped  some  too,  though  intermittently. 

Hanover  is  right  when  he  says  or  infers 
that  members  of  an  organization  such  as 
the  A.  P.  S.  ought  to  take  themselves  a  bit 
more  seriously,  and  give  their  active  assist- 
ance to  any  effort  which  is  made  to  uplift 
the  profession  of  projection.  HERE  IS  THE 
A.  P.  S.  FAULT.  The  organization  is  mostly 
composed  of  what  we  may  call  the  "cream" 
of  the  profession  in  the  various  localities 
where  branches  exist.  These  men  are  com- 
mitting this  BLUNDER.  They  have  an  idea 
that  they  have  got  about  as  far  as  they 
can  go — that  there  is  no  ladder  above  for 
them  to  climb,  so  they  fall  more  or  less  into 
a  rut,  and  REST  ON  THEIR  LAURELS, 
just  aiming  to  "keep  up"  with  the  procession 
and  on  more. 

"No  Such  Animal" 

BUT  there  "ain't  no  such  animal."  One 
don't  stand  still  in  this  old  world.  One  goes 
ahead  or  slips  BACK.  One  progresses  up 
the  hill  or  SLIPS  DOWN.  Possibly  the  slip 
is  so  gradual  that  it  is  not  noticed — so  slow 
that  the  slippee  would  indignantly  deny  that 
he  IS  slipping.  But  by  and  by  he  gets  a 
JOLT  when  he  finds  some  one  else  secur- 
ing the  new  big  job,  and  himself  being  grad- 
ually relegated  to  second  place. 

The  A.  P.  S.  is  a  good  organization.  Its 
members  are  mostly  high  class  men,  but  they, 
or  most  of  them,  have  that  one  BIG  fault. 
Better  wake  up,  boys,  and  keep  busily  busy 
in  such  matters  as  the  Bluebook  School  and 
other  educational  movements.  IF  YOU 
DON'T,  THEN  JUST  YOU  WATCH 
WHAT  HAPPENS  TO  YOU  DURING 
THE  NEXT  FIVE  YEARS,  and  at  the 
end  of  that  period  look  back  and  remember 
what  I  told  you. 


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MOVING    PICTURE  WORLD 

Bhiebook  Answers — 291-295 


My  11.  1925 


Note:  I-.  H.  Moore,  Taunton,  Mass.,  made     "ut  of  the  atmosphere,  but  be  that  as  it  may 


very  good  replies  to  the  last  set  of  ques- 
tions, but  they  either  came  too  late  or  were 
overlooked— I  don't  know  which.  -Also  H. 
J.  Robinson,  Collinsville,  Texas,  made  cor- 
rect reply  to  Question  289,  but  omitted  the 
rest.  Why  not  try  answering  them  all,  Col- 
lins? If  you  go  wrong  I  only  will  know 
it ;  if  you  are  right  it  will  be  fine. 

In  either  event  you  will  certainly  be  the 
gainer.  Also  the  silence  in  Toronto  is  quite 
some  silence.  How  come? 

Question  No.  291 — Tell  us,  in  your  own 
words,  how  work  is  accomplished  by  elec- 
tricity. 

A.  L.  Fell,  Collingswood,  New  Jersey, 
Thoreau  and  Clark,  Vancouver,  B.  C. ;  Win. 
A.  Burnett,  Newton,  Iowa;  Glenn  G.  Wal- 
lace, Muskegon,  Michigan;  W.  C.  Whitt, 
Red  Bluff,  California;  G.  W.  Bennewitz. 
Sioux  Falls.  So.  Dakota;  C.  H.  Hanover,  Bur- 
lington, Iowa;  Chas.  H.  Colby,  Santa  Fe, 
New  Mexico;  G.  L.  Doe,  Chicago,  Illinois, 


it  is  certain  that  when  a  dynamo  or  a  bat- 
tery operates,  a  force  is  generated  which 
may  be  transmitted  upon  or  through  certain 
substances,  notably  copper,  to  distant  points, 
and  there  applied  to  the  turning-  of  wheels 
and  the  heating  and  lighting  of  rooms. 

Electrical  power  or  force  is  stored  up  by 
the  application  of  some  outside  force,  such 
as  a  water  wheel  (usually  merely  an  appli- 


projectionist  understand  electrical  wiring  and 
the  problems  connected  therewith? 

Bennewitz  says : 

With  the  present  up-to-date  projection 
room  equipment,  the  projectionist  has  in  his 
charge  electrical  energy  delivering  and  con- 
suming devices,  the  operation  of  which  de- 
pends upon  the  wires  attached  to  the  devic 


trical  pressure  stored  in  it.  acting  through 
and  h.  ti.  .Moore,  launton,  Massachusetts  the  volume  of  some  thing  of  unknown  com- 
"got  bv"  on  this  one.  position   called  "electricity." 

The  answer  of  Fell  is  excellent.    It  reads : 
Work — When  a  force  acts  upon  a  body  in 
such  manner  that  resistance  is  overcome  and 


cation  of  the  force  of  gravity),  or  a  steam,  ',  ,■  current  supplied,  or  delivered  to  the 
gas  or  other  kind  of  engine. 

The  force  or  power  thus  stored  up,  when 
applied  to  the  performance  of  work  is  a  al- 
ways equal  to  the  product  of  its  pressure 
(voltage)  and  its  flow  as  measured  in  am- 
peres. We  do  not  know  what  "amperage" 
is,  or  what  "voltage"  is,  but  we  do  know 
that  voltage  and  amperage  in  their  oper- 
ating application  resemble  and  seem  to  act 
exactly  the  same  as  do  pounds  pressure  and 
cubic  inches  of  steam. 

Whether  or  not  scientists  would  pick  holes 
in  that  last  statement  I  do  not  know,  but  at 
any  rate  it  is  exactly  true  enough  for  my 
purpose,  and  I  know  of  no  better  language 
to  use  in  making  the  comparison. 

Electricity       therefore     performs  work 
through  and  by  the  application  of  the  elec 


motion  produced,  work  is  said  to  have  been 
performed.  The  measure  of  the  work  per- 
formed is  the  product  of  the  force  by  the 
distance  moved.  Work  is  done  when  a  body 
is  lifted  against  the  force  of  gravity,  or 
when  a  body  is  caused  to  overcome  the  re- 
sistance offered  by  friction. 

If  electricity  is  to  transmit  or  convey  en- 
ergy along  an  electrical  circuit,  and  be 
capable  of  performing  work  at  any  point  of 
its  length,  then  energy  in  the  form  of 
electrical  pressure  must  be  imparted  to  it 
from  or  by  some  external  source.  That  is  to 
say,  before  electricity  can  perform  work  it 
must  be  set  into  motion  against  more  or  less 
resistance,  which  means  that  a  force  (in  this 
case  electrical  pressure,  or  voltage)  must  be 
applied,  and  to  obtain  this  pressure,  energy 
must  be  expended  from  some  source  outside 
the  relm  of  dormant  electricity,  which  exists 
everywhere. 

Dormant  electricity  is  not  energy,  but 
electricity  under  electrical  pressure  is  a  form 
of  energy,  just  as  still  water  in  a  lake  is  not 
energy,  but  the  same  water  in  a  pipe  under 
pressure  is  a  form  of  energy,-  the  pressure 
representing  the  energy,  and  the  water  the 
agent  it  acts  through. 

In  the  case  of  energy  transmitted  through 
electricity,  the  electricity  itself  is  merely  the 
agent  through  which  the  energy  stored  there- 
in in  the  form  of  pressure  produced  by  the 
application  of  steam  or  other  power,  is  trans- 
mitted. 

In  the  course  of  such  transmission  work  is 
performed  in  the  overcoming  of  resistance, 
in  the  turning  of  motor  armatures,  in  the 
application  of  heat  to  the  incandescent  lamp 
filament,  and  in  other  ways. 

1o  enter  into  a  discussion  of  all  the  details 
of  the  action  of  current  in  turning  the  motor 
armature  and  in  doing  the  various  other 
things  was  not,  I  think,  intended  by  the 
question,  since  that  would  require  a  great 
deal  of  space. 

There,  I've  dressed  it  up  a  little  and  ampli- 
fied its  phraseology  some,  but  without,  I 
think,  altering  or  adding  to  the  meaning  of 
Brother  Fell,  and  I'll  say  that  is  a  mighty 
good  answer  to  the  question. 

Doe  says : 

Scientists  tell  us  that  electricity  exists 
everywhere  and  in  everything.  We  are  taught 
that  when  the  generator  armature  revolves 
or  the  battery  acts,  electricity  is  not  gen- 
erated, but  merely  "gathered."  and  pressure 
applied  to  it,  much  the  same  as  the  fire  im- 
parts pressure  to  a  boiler  by  generating 
steam. 

Frankly  I  have  never  been  quite  able  to 
accept  that  theory  in  toto.  I  cannot  see  how 
a  battery,  at  least,  "gathers"  electricity  in 
the  form  of  electrons,  or  in  any  other  form, 


cation  of  the  weight  of  its  volume,  or  by 
reason  of  the  application  of  pressure  stored 
up  in  the  pipes  or  other  conveyors  in  which 
it  is  contained. 

The  air  does  work  by  blowing  against  the 
vanes  of  a  windmill,  which  is  the  application 
of  momentum  and  weight. 

Steam  does  work  through  the  application 
of  power  stored  up  in  it  through  compres- 
sion. 

Eiectricity  does  work  through  the  appli- 
cation of  something  which  corresponds  to 
pressure  in  water  or  steam,  acting  through 
something  we  call  "electricity,"  which  latter 
no  one  has  yet,  to  my  mind,  been  able  to 
describe  in  a  way  the  average  mind  can  as- 
similate, understand  or  accept. 

Again  I  have  taken  the  liberty  of  'dress- 
ing up'  this  answer,  but  I  have  not  in  any 
degree  changed  or  added  to  brother  Doe's 
apparent  meaning. 

Permit  me  to  say,  gentlemen,  that  I  have 
seen  a  lot  of  attempts  to  answer  the  ques- 
tion asked  in  years  gone  by,  but  up  to  this 
time  I  have  yet  to  see  one  that  I  considered 
even  as  good  as  either  of  these  presented. 
My  compliments  to  Brothers  Fell  and  Doe. 
Good  stuff,  boys,  what? 

Question  No.  292 — In  electrical  calculations, 
what  do  the  letters  E,  C  and  R  stand  for. 

Everyone  agrees  on  this  one  but  Guimond 
puts  it  very  well.  He  says  : 

When  stating  electrical  formulas  it  is  a 
waste  of  unnecessary  energy  to  always  write 
out  long  names;  also  in  printing  them  much 
space  would  be  required,  and  the  whole  thing 
would  be  somewhat  confusing.  The  practice 
therefore  is  to  substitute  letters  named  for 
certain  names,  or  things,  thus: 

E  stands  for  Electromotive  Force,  or  Volt- 
age. When  used  in  an  electrical  formula  It 
should  be  read,  and  mentally  is  read  "E.  M. 
F."  or  "Voltage." 

C  stands  for  current  flow  as  represented 
by  amperage.  Hence  it  stands  for  amperage, 
or  the  number  of  amperes  flowing.  The  let- 
ter "I"  also  is  used  for  the  same  purpose, 
and  when  so  used  means  the  same  thing. 

R  stands  for  and  means  resistance  in 
ohms. 

In  the  formula  voltage  divided  by  amperes 
equals  resistance,  instead  of  having 
Electromotive  force 

■  =  Resistance    in  ohms, 


Amperes 


we  have 


=  R 


Question  No.  293 — For  what  various  rea- 
sons is  it  not  only  advisable  and  desirable, 
but  also  necessary   that  the  motion  picture 


The  projectionist  must  be  able  to  properly 
connect  these  devices  to  different  wiring  sys- 
tems or  vice  versa.  He  must  be  able  to  deter- 
mine the  proper  size  wire  to  carry  the  cur- 
rent with  the  minimum  loss. 

Some  may  think  that  due  to  the  fact  that 
the  local  home  rule  prohibits  the  projec- 
tionist from  doing  electrical  wiring  that  it  is 
not  necessary  to  understand  wiring  and  wir- 
ing colculations.  But  the  fact  remains  that 
it  la  the  duty  of  the  projectionist  to  inspect 
and  check  all  wiring  that  is  connected  di- 
rectly to  the  projection  room  and  its  equip- 
ment To  do  this  efficiently  he  must  under- 
stand wiring  and  wiring  calculations. 
Wallace  says: 

In  the  early  days  of  motion  picture  pro- 
jection, all  the  "operator"  had  to  know  was 
how  to  set  the  carbons  so  as  to  get  at  least 
some  light,  thread  the  projector,  take  some 
sort  of  care  of  the  films,  stick  up  "paper" 
and  do  a  few  other  things  which  others  have 
now  taken  charge  of. 

Of  late  years,  however,  projection  has 
reached  a  stage  where  in  up-to-date  thea- 
tres it  is  necessary  that  the  projectionist 
have  a  pretty  thorough  technical  knowledge, 
in  addition  to  his  practical  experience,  if  he 
is  to  get  far  with  the  modern  expensive 
projection  equipment  placed  in  his  charge 
In  order  that  best  results  in  efficiency  be 
obtained  such  installations  must  have  their 
wiring  figured  out  very  accurately.  No  long- 
er is  it  a  matter  of  one  or  two  dinky  little 
projectors,  with  a  maximum  of  fifty  amperes 
when  both  lamps  are  going,  but  of  expen- 
sive, complicated  machinery,  with  a  possible 
maximum  of  nearly  300  amperes  when  both 
motion  picture  projector  lamps  and  the  dis- 
solver  or  spot  are  all,  for  a  moment,  in  op- 
eration. 

Also  it  is  often  the  case  of  old  equipment 
being  torn  out  and  new  installed.  In  any 
case  the  projection  room  feed  circuit  and  its 
subsidiary  circuits  must  be  calculated,  and 
if  the  projectionist  cannot  do  this  intelli- 
gently, then  he  is  at  the  absolute  mercy  of 
some  electrician,  who  usually  is  more  inter- 
ested in  how  much  time  he  can  put  in  than 
in  the  efficiency  of  the  plant  he  is  installing, 
or  of  some  electrical  contractor  who  will 
"save  money"  for  himself  if  he  can  "get  by" 
with  No.  6  where  No.  6  or  No.  4  should  have 
been  installed. 

My  own  observation  has  been  that  where 
the  electrician  or  the  architect  or  contractor 
are  unchecked  in  such  matters,  the  results  are 
almost  invariably  disastrous  to  efficiency  of 
future  operation. 

The  projectionist  should  be  and  if  he  Is 
going  to  check  up  on  the  electrician  or  con- 
tractor, must  be  able  to  figure  what  wire 
sizes  will  be  necessary  in  the  projection  room 
circuits  in  order  to  confine  the  "drop"  to  a 
figure  within  the  range  of  reasonable  effi- 
ciency. Of  course  it  is  not  to  be  expected  that 
the  motion  picture  projectionist  will  under- 
stand all  the  many  details  of  electrical  wir- 
ing, which  are  mutitudinous,  but  he  should 
and  must,  if  he  is  to  fulfil  his  full  duty 
to  his  employer,  understand  all  things 
which  have  to  do  with  projection  room  wir- 
ing. 

Excellent,  brother  Wallace!  Excellent!  I 
have  also  changed  your  words  some,  but  in 
no  case  your  apparent  meaning. 

Whitt  puts  it  in  a  rather  amusing  form,  but 
correctly  just  the  same.    He  says: 

If  the  projectionist  does  not  understand 
electric  wiring  problems  and  wire  systems, 
when  trouble  bobs  up  he  would  be  in  about 
the  position  of  a  darned  good  steam  shovel 
engineer  trying  to  repair  his  wife's  wrist 
watch.  Maybe  he  would,  but  it's  a  good- 
many-to-one  shot  that  something  even  worse 
than  its  present  trouble  would  happen  to 
(Continued  on  page  212) 


July  11,  1925 


MOVING    PICTURE  IVO'RLD 


21 


1 


A  Tip  to  the  Wise 

r  I  YOU  theatre  men  who  know  that  good  projection  is  as  important  as 
*~  good  pictures — who  know  that  a  good  light  source  in  a  good  machine 
will  draw  patronage  to  any  theatre  regardless  of  its  size  or  location — to  you  who 
icant  to  improve  your  projection,  we  recommend  a  new  high  intensity  arc — the 
"HC"  lamp. 

The  "HC"  lamp  is  the  Sperry  high  intensity  arc  lamp,  used  for  high  powered 
searchlights,  redesigned  and  adapted  to  motion  picture  projection  service. 

The  Sperry  lamp  was  chosen  by  government  experts  for  army  and  navy  search- 
lights because  of  its  brilliancy,  whiteness  and  steadiness.  These  most 
desirable  characteristics  are  outstanding  features  of  the  "HC"  lamp. 


Twice  the  Light 
From  Current  Consumed 

The  "HC"  lamp  shoots  a  snow  white  beam 
of  searchlight  intensity  on  the  screen.  It 
brings  out  all  the  beauty  of  a  picture.  It 
presents  pictures  in  a  manner  that  patrons 
appreciate  and  enjoy.  It  justifies  the  fine 
arts  of  picture  making.  It  is  a  vast  improve- 
ment over  an  ordinary  arc — gives  more  than 
twice  as  much  light  on  the  screen,  yet  con- 
sumes no  more  current. 

Simple  to  Operate 

The  mechanism  of  the  "HC"  lamp  is  so 
simple  and  the  parts  so  accessible  that  any 
Projectionist  can  operate  and  care  for  it 
without  preliminary  instructions. 

There  are  no  coils,  magnets  or  third 
electrodes  used  with  the  automatic  feeding 
mechanism. 

The  rate  of  feeding  of  either  carbon  can 
be  regulated  independently  of  the  others 
and  these  adjustments  are  so  graduated  as 
to  give  an  infinite  number  of  rates  of  speed. 

The  lamp  is  equipped  with  an  arc  con- 
troller that  need  not  be  hand  fed,  during 
the  running  of  an  entire  double  reel. 


An  Ideal  Set  Up 

The  "HC"  lamp  is  a  light  source  that 
merits  use  in  the  hest  projection  machines. 
That's  why  it  is  endorsed  by  the  builders 
of  Simplex. 

A  Simplex  projector,  equipped  with  an 
"HC"  arc,  ensures  high  quality  projection 
— better  patronage — greater  profits. 

You  are  interested  in  new  developments 
and  improvements.  Mail  the  coupon  and 
get  full  information  on  the  "HC"  lamp. 

There  is  no  obligation. 


Precision  Machine  Company, 
317  East  34th  St., 
New  York  City. 

Please  send  me  full  description  and  prices  of  the 
"HC"  lamp  with  □  without  □  the  projector. 

Nam*   %  

Theatre   

Address   


212 


MOVING    PICTURE  WOULD 


July  11,  1925 


(Continued  from  page  210) 

the  poor  li'l  watch.  A  plain  "ground"  woifld 
have  him  "buffaloed."  When  he  is  hired  to 
act  as  projectionist  in  a  new  theatre  in  course 
of  construction,  and  the  electrical  contrac- 
tor asks  him  if  a  No.  6  circuit  won't  be  too 
large,  where  it  really  should,  as  the  con- 
tractor well  knows,  be  No.  4,  he  looks  wise 
and  says:  "Nope.  You'd  better  make  it  six. 
I'd  rather  have  it  a  bit  too  big  anyhow" — 
and  the  boss  is  the  unconscious  goat  every 
time  he  pays  the  juice  bill  forever  after. 

Were  the  don't-understand-wires-and-wlr- 
Ing  projectionist  ever  obliged  to  really  in- 
stall, or  superintend  the  installation  of  a  pro- 
jection room  wire  system,  there  sure  would 
be  one  fine  mess  of  I-guess-that's-about-right 
circuits  when  he  got  through.  Naturally,  un- 
less the  Goddess  of  chance  perched  squarely 
on  his  brow,  he  would  have  things  balled  up 
RIGHT. 

Possibly  such  men  can  get  by  for  a  time 
without  serious  trouble,  but  just  wait! 
Eventually  something  will  come  up  that  will 
have  him  up  in  the  air  and  no  wings  to  fly 
with.  It  therefore  follows  that  the  projec- 
tionist of  today  should  be  pretty  sure  he 
knows  his  "groceries"  in  the  matter  of  wires 
and  wiring. 

Right,  Brother  Whitt !  If  he  doesn't  he  is 
liable  to  be  a  cabbage  head  ham,  and  with  a 
can  (empty  vegetable  one)  tied  to  his  coat 
tails  by  friend  boss  who,  if  he  is  wise,  pre- 
fers uptodate,  fresh  groceries  to  the  last 
year,  wilted  sort,  even  though  they  be  cheap. 

Question  No.  294—  What  is  a  "Mil"?  A 
"Circular  Mil"? 

Burnett  says : 

A  "Mil"  is  one  one  thousandth  of  an  inch. 
It  is  a  unit  of  length.  A  "Circular  Mil"  is  a 
circle  one  one  thousandth  of  an  inch  in  di- 
ameter. The  square  of  the  diameter  of  any 
circle,  in  mils,  is  equal  to  its  area  in  cir- 
cular mils. 

Which  is  correct,  though  Wallace  says: 
A  "Mil"  is  1/1000  of  an  inch,  measuring 
lengthwise  of  a  wire.  For  the  purpose  of 
calculations  it  is  expressed  decimally  thus: 
.001  which  simplifies  calculations.  A  "Cir- 
cular Mil"  is  a  circle  1/000,  or  .001  of  an  inch 
in  diameter.  It  is  used  in  calculating  the 
area  of  cross  section  of  run  wires. 

Bennewitz  describes  it  thus: 

A  "Mil"  is  a  unit  of  length  equal  to 
l/100th  of  an  inch.  It  is  used  especially  in 
the  measurement  of  the  diameters  of  wires. 
A  "Circular  Mil"  is  a  circle  1/1000  of  an  Inch 
in  diameter,  the  unit  with  which  to  calcu- 
late or  measure  the  cross  section  of  round 
wires.  The  square  of  the  diameter  of  a  wire, 
in  mils,  is  its  area  of  cross  section  in  cir- 
cular mils. 

Question  No.  293 — Explain  what  is  meant 
by  a  "degree"  as  applied  to  a  circle. 

Burnett  says : 

A  degree,  as  applied  to  a  circle,  is  equal 
to  the  circumference  divided  by  360.  It  is 
l/360th  of  the  diameter  of  a  circle  of  any 
diameter,  hence  a  degree  may  have  any  di- 
mension as  to  its  width.  The  "width"  of  a 
degree  as  of  a  circle  one  inch  in  diameter 
would  be  a  very  small  fraction  of  an  inch. 
The  width  of  one  degree  as  of  a  circle  a 
hundred  miles  in  diameter  would  be  pretty 
close  to  one  mile. 

Wallace  says : 

Every  circle,  no  matter  whether  it  be  one 
Inch  or  a  thousand  feet  in  circumference,  is 
divided  geometrically  into  three  hundred  and 
sixty  (360)  degrees,  commonly  expressed  as 
360°.  The  circumference  of  the  circle  is  of 
course  what  is  expressed  in  degrees,  and  any 
part  of  such  circumference  may  be  expressed 
in  degrees  if  desired. 

Bennewitz  tells  it  this  way  : 

The  circumference  of  every  circle  is  sup- 
posed to  be  divided  into  360  equal  parts, 
called  degrees.  Thus,  a  degree  is  l/360th  of 
the  circumference  of  any  circle.  A  degree  is 
divided  into  60  parts  called  minutes,  ex- 
pressed by  ('),  and  each  minute  is  divided 
into  60  seconds,  expressed  by  ("),  so  that  the 
circumference  of  any  circle  contains  21,600 
minutes  or  1,296,000  seconds. 


Australian  Equipment  Dealers 

Visit  Power's  Projector  Plant 


JOHN  HARRINGTON  who  with  his 
wife  and  son,  J.  E.  Harrington,  left 
their  home  in  Australia  last  March,  ar- 
riving in  California  sixteen  days  later, 
reached  New  York  several  weeks  ago  and 
will  leave  in  a  few  days  for  England  on  a 
world  tour  which  they  believe  will  bring 
them  home  about  Christmas  of  this  year. 

Mr.  Harrington  is  founder  and  managing 
director  of  the  firm  of  Harringtons,  Ltd., 
Australia  and  New  Zealand.  The  company 
carries  on  an  extensive  business  in  both 
wholesaling  and  retailing  in  every  state  of 
the  commonwealth  of  Australia  and  the 
dominion  of  New  Zealand,  is  the  largest 
picture  theatre  supply  house  in  that  part  of 
the  world  and  distributes  Power's  Projectors. 
The  company  also  does  a  large  business 
in  merchandising  photographic,  cinemato- 
graphic, radio  and  X-ray  supplies,  while  a 
subsidiary  company,  Harringtons  Metallur- 
gists, Ltd.,  are  easily  the  largest  metallur- 
gists, analysts  and  assayers  of  precious 
metals  in  that  locality. 

Harringtons,  Ltd.,  has  large  and  up-to- 
date  warehouses  in  Sydney,  Melbourne, 
Brisbane,  Adelaide,  Katoomba,  Auckland,  N. 
Z.  and  Wellington,  N.  Z.  The  company  has 
been  36  years  building  up  a  dealer  clientele 
which  is  the  most  extensive  and  unique  in 
Australia. 

It  is  18  years  since  Mr.  Harrington  last 
visited  this  country  and  of  course  noticed 
marked  changes  and  improvements  when 
visiting  picture  studios  in  California.  He 
was  greatly  impressed  with  the  splendid 
advances  made   in  equipment  methods  and 


acting.  Mr.  Harrington  states  that  motion 
pictures  are  becoming  more  and  more  popu- 
lar in  Australia  and  New  Zealand;  in  fact 
it  is  now  the  usual  thing  for  many  families 
to  attend  the  movies  at  least  two  or  three 
times  a  week. 

Mr.  Harrington  speaks  very  favorably  of 
American  projectors  and  says  that  they  have 
a  wonderful  reputation  in  Australia  and 
New  Zealand  for  wearing  qualities.  Although 
higher  in  price  than  foreign  makes  they  are 
popular  among  those  who  want  the  best. 
Mr.  Harrington  makes  the  interesting  note 
in  connection  with  the  above  statement  that 
the  Commonwealth  Film  Censors  have  used 
the  same  two  Power's  6B  projectors  for 
many  years  and  every  film  which  has  entered 
the  great  Australian  continent  from  the 
United  States  has  passed  through  those  two 
projectors  at  more  than  usual  speed  and 
they  are  both  in  excellent  condition. 


CLASSIFIED  ADVERTISEMENTS 
Help  and  Situations  Wanted  Only 


3c  per  word  per  insertion 

Minimum  charge  60c 
Terms,  Strictly  Cash  with  Order 


Oopy  must  reach  us  by  Tuesday  noon  to  lniure 
publication  in  that  week's  issue. 


SITUATION  WANTED 

ORGANIST  —  Positively  first  -  class  man. 
Thoroughly  experienced.  Accomplished  musi- 
cian. Expert  picture  player  and  feature  solo- 
ist.     Splendid  library.  Union.  Organist,  2121 

West  Somerset  St.,  Philadelphia,  Pa. 


Get  your  copy  of  Richardson's  Bluebook 
of  Projection  now.  Present  edition  going 
Tast.     Postpaid  $6.00. 


This  photograph,  taken  on  the  roof  of  the  Nicholas  Power  plant,  shows  (left  to 
right),  P.  A.  McGuire,  advertising  manager;  John  Harrington,  founder  and  man- 
aging director  of  Harringtons,  Ltd.,  of  Australia  and  New  Zealand;  H.  Griffin, 
general  sales  manager  of  the  Power  company;  J.  E.  Harrington,  son  of  John  Har- 
rington; A.  E.  Meyer,  assistant  sales  manager  of  Power,  and  A.  R.  Schulze  of 
the    Power   engineering  department 


July  11,  1925 


MOVING    PICTURE  WORLD 


213 


Jnviting  Uncle  Sam 
to  sit  down  and 
be  Comfortable 


214 


MOVING    PICTURE  WORLD 


July  11,  1925 


The  Jinal  safeguard  for  success — 

EASTMAN 
POSITIVE  FILM 

To  make  the  most  of  a  picture  from 
the  box  office  view  point  you  carefully  plan 
the  publicity  notices,  newspaper  advertise- 
ments, lobby  displays,  tie-ups. 

But  one  more  safeguard  for  success 
remains — photographic  quality.  Look  in  the 
film  margin  for  the  black-lettered  identifi- 
cation "Eastman"  and  "Kodak"  and  you 
know  that  the  screen  will  show  all  the 
quality  of  the  negative. 

EASTMAN  KODAK  COMPANY 


ROCHESTER,  N.  Y. 


MOVING    PICTURE  WORLD 


SEVEN  HUNDRED  DOLLARS 


GONE  BLUEY 


99 


LETTER  FROM  AN  EXHIBITOR 

Copy  on  File  in  Our  Office 

"You  insist  on  having  two  machines 
even  for  a  small  town  show  and  the 
price  of  a  first-class  machine  made 
me  sit  up  and  take  notice — BUT 
I  AM  ORDERING  A  POWER'S 
THIS  A.M.Something  like  seven  hun- 
dred dollars  gone  bluey.  Just  think 
what  a  nice  flivver  this  would  buy. 


11 


OR  HAS  THIS  EXHIBITOR  MADE 
A  NIGHTY  GOOD  INVESTMENT 


M  NICHOLAS  POWER  COMPANffe 

*     Wiwett  CoidSt.  NtwVo.ic.N.Y, 


MOVING    PICTURE  WORLD 

A  Home  Run  For^our  House ! 

It  Will  Pull  Like  a  World  Series 

Play  Ball/ 

Allene  Ray^Valter  Miller 

F/  om  the  story    Jo/?/?  JMcO/au/ 

Even  without  the  baseball  background  it  would  be  a 
history-maker  among  serials. 

It's  speedy,  like  a  big  league  team.  It's  clever,  like 
"inside"  baseball.  It's  great  to  look  at,  like  a  cham- 
pionship team. 

It's  there  and  then  some.     You'll  win  a  shut-out 


Pafheserial 


Moving"  Picture 

  .           -  <>  ^^^^ 


ect/ 


^  of  the  greater  40 

(paramount  Qictures 


arrive  in 


August: 


,"The  Ten 
Command 

ME  NTS" 

|  Cecil  B.  De  Mi  lies 

cinemasterpiece 


Allan  DwansJan  Ep:c 
of  the  Gay  White  Way 


Richard  Oix 

ii  "9*e  Lucky 
Devil" 

The  Mi/e-A-Minute 
Merrydrama 

'RUGGED 
WATER" 

Irvin  V/i Hat's  production 
of  Joseph  C.  Lincoln's 
new  novel 

^Ihs  S  treat 
of  Forgotten 
Menf 

Herbert  Brenon's 
new  "Miracle  Man" 

BEBE  DANIELS 

Wd  Wi/d  Susan 

Bebe  as  a  female 

of  the  speed-shesl 

£GGAR  QN 
IQRStBACK' 

James  Cruze's 
Comedy  Classic 


In  mi  Name 

of  Love' 

The  Sensational 
Sweetheart  Special 


Published  by  CHALMERS  PUBLISHING  COMPANY  SIwfVfotrhk?,vtey 


M  O  V  t  N  G~  P  t  CTU  RE    W  ORLD 

and  it's  just  the 
beginning  of  a  Greater 
i  Movie  Year  when  you  book 

ffoldwyn* 
payers 


The -Talk- of- 
The -Industry 
Pictures 


■  11 

ROMOLA 


DOROTHY  G1SH 


and  many  more 

Big  Hits  in 
The  Quality  52 


Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc.— Will  H.  Hays,  President. 


July  18,  1925 


MOVING   PICTURE  WORLD 


219 


AOOIPH  2UKOB  .no  IESSE  C  IASKV  ttuvn    //  f  ^^^\  WW 


T~\IX  is  a  big  box-office  draw  today.    "Too  Many  Kisses"  and  "The  Shock  Punch" 
jumped  him  up  among  the  top-notchers.   Now  comes  "The  Lucky  Devil" — by  far 
his  best  to  date.  The  result  is  capacity  business  at  the  Rivoli,  New  York,  in  the  sultriest 
week  of  the  summer.   And  clean-ups  everywhere! 


"The  best  picture  Richard  Dix  has  ever  made. 
Richard  is  absolutely  delightful.  Esther  Ralston 
is  beautiful." — N.  Y.  Herald  Tribune. 

"Don't  miss  'The  Lucky  DeviL'  It's  Dix's  best. 
The  story  is  exceptionally  good.  No  better  auto 
racing  scenes  have  ever  been  filmed." 

— N.  Y.  Graphic. 

"Brains  went  into  this  picture.  It's  good  enter- 
tainment"—N.  Y.  Times. 


"Dix  is  excellent  and  Esther  Ralston  is  pleasant 
and  sympathetic." — N.  Y.  Eve.  Post. 

"There's  many  a  chuckle  in  'The  Lucky  Devil.' 
One  of  the  most  thrilling  automobile  races  in 
many  a  day." — Eve.  World. 

"Light  and  amusing.  Decidedly  enjoyable.  Even 
better  than  'Paths  to  Paradise.' " — N.  Y.  Sun. 

"A  happy  picture." — N.  Y.  News. 


Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc.— Will  H.  Hays,  President. 


First  Run  Theatres 
Run  First  to  Get 


Metro  -  Goldwyn  -  Mayer's  1925*26 
Product  has  been  booked  in  domuv 
ating  volume  by  America's  leading 
first-run  theatres* 

The  following  are  among  the  Theatres  which 
already  have  contracted  for  TKe-TaIk-o/-th.e- 
Industry  Pictures  and  playing  will  start  in 
August. 


Chicago 
Roosevelt 

New  £&K.  Loop  CHICAGO, ILL. 

Tivoli 

Uptown 

Strand 
Garrick 
Tower 


MADISON,  WIS. 
MINNEAPOLIS,  MINN. 
ST.  PAUL,  MINN. 


Circle 

Apollo 

Ohio 


INDIANAPOLIS,  IND. 


LOUISVILLE,  KY. 


DETROIT,  MICH. 


Mary  Anderson 
Majestic 
Rialto 
National 

Capitol 
Adams 
New  State 
Madison 

Empress  GRAND  RAPIDS,  MICH. 
Stillman 

State  CLEVELAND,  O. 

Allen 

Valentine  TOLEDO,  O. 


Lyric 
Capitol 
Walnut 
Strand 

Majestic 

Strand 

Stanley 
Stanton 

Grand 

Bijou 

Aldinc 
Columbia 
Regent 
Strand 
Poli 
Savoy 
Orpheum 
Poli 


CINCINNATI,  O. 

COLUMBUS,  O. 
DAYTON,  O. 

PHILADELPHIA,  PA. 

CAMDEN,  N.J. 

ATLANTIC  CITY,  N.  J. 

PITTSBURGH,  PA. 

ERIE,  PA. 

SCRANTON,  PA. 


Arcade 
Imperial 

Phiel 
Plaza 


JACKSONVILLE,  FLA. 
ST.  PETERSBURG,  FLA. 


WILKESBARRE,  PA. 
rand         ATLANTA,  GA. 
BIRMINGHAM,  ALA. 


Temple 
Bijou 


Kettler  WEST  PALM  BEACH, FLA. 


Fairfax 
Paramount 

Lucas 

Tnoli 
Rirlto 

Victory 

Strand 

Franklin 

Vendome 

Palace 
Melba 

Empire 
Princess 

Capitol 
Liberty 
Queen 

Palace 


MIAMI,  FLA. 
SAVANNAH,  G A. 
CHATTANOOGA 

TAMPA,  FLA. 
NASHVILLE,  TENN* 
DALLAS.TEX. 
SAN  ANTONIO,  TEX. 

HOUSTON,  TEX. 
FORT  WORTH,  TEX. 


Capitol 
Queen 

Majestic 
Joie 

Hippodrome 
Palace 
Etlanay 

Criterion 
Palace 
Palace 
Rialto 
Criterion 
Strand 
Liberty 


LITTLE  ROCK,  ARK. 
GALVESTON,  TEX. 
AUSTIN,  TEX. 
FT.  SMITH,  TEX. 
WACO,  TEXAS. 
EL  PASO,  TEXAS. 

OKLAHOMA 

CITY,  OKLA. 
MUSKOGEE,  OKLA. 
McALESTER,  OKLA. 
CHICKASHA,  OKLA. 

ENID,  OKLA. 


MOBILE,  ALA. 
NEW  YORK  CITY,  N.  Y. 


NEW  ORLEANS,  LA. 

Crescent 
Crown 

"  Capitol 

Loew 

Circuit  NEW  YORK  CITY,  N.  Y. 
State  v  NEWARK,  N.J. 

State  JERSEY  CITY,  N.J. 

Hippodrome      POTTSV1LLE,  PA. 

Columbia  WASHlN&fQN.D.C. 

Century 
New 

Alhambra 

Imperial 
Plaza 

Gating 
Carolina 

Liberty 

Imperial  Strand 
Imperial 
Rex 
Rex 
State 
Orpheum 
State 
Plaza 

Opera  House 
Strand 
Rialto 
Bijou 
Strand 
Princess 
Strand 


BALT1MORE.MD. 
CHARLOTTE,  NlG» 
ASHEV1LLE,  N.  C. ' 

GREENVILLE,  S.C. 

GREENWOOD,  S.C. 
ANDERSON,  S.C. 
COLUMBIA,  S.  G. 
SPARTANBURG,  S.C. 
SUMTER,  S.  C. 
BOSTON,  MASS. 
NEW  BEDFORD,  MASS. 

SALEM,  MASS. 
NEWPORT,  R.  I. 
MALDEN,  MASS. 
FALL  RIVER,  MASS. 


HARTFORD,  CONN. 
WATERBURY,  CONN. 
Alhambra  TORRINGTON,  CONN. 
Capitol  ANSONIA,  CONN. 

Sterling  DERBY,  CONN. 

Strand  STAMFORD,  CONN. 

Capitol  DANBURY,  CONN. 

Warfield  SAN  FRANCISCO,  CAL. 
California  SAN  JOSE,  CAL. 


T.  &  D.  OAKLAND,  CAL. 

California  BERKELEY,  CAL. 

California  STOCKTON,  CAL.. 

Kinema  FRESNO,  CAL. 
Hollywood     HOLLYWOOD,  CAL. 

State  LOS  ANGELES,  CAL. 

California  BAKERSFIELD,  CAL. 
Granada  SANTA  BARBARA.  CAL. 

Belvedere  POMONA,  CAL. 
Regent 

Michigan  RIVERSIDE,  CAL. 
Loring 

Strand  ' 

Florence  PASADENA.  CAL. 
Egyptian 

T.  D.  &  L.        GLENDALE,  CAL. 

Heilig  SEATTLE,  WASH. 

Heilig  SALEM,  ORE. 

Heilig  EUGENE,  ORE. 

Rialto  DENVER,  COLO. 
Victory 

Palm  PUEBLO,  COLO. 
Sunshine   ALBUQUERQUE,  N.M. 

Sun  OMAHA,  NEB. 
Strand 

Garden   COUNCIL  BLUFFS,  IA. 

Royal*30  KANSAS  CITY,  MO. 

State  ST.  LOUIS,  MO. 
•Strand 

Majestic  MEMPHIS,  TENN- 
Palace 

Hippodrome      TORONTO,  ONT. 

Pabce1  MONTREAL,  QUE. 

Capitof  .  WINNIPEG, MAN. 
Metropolitan 

Capitol  CALGARY,  ALTA. 


Capitol 
Strand 


VANCOUVER,  B.  C. 

VICTORIA,  B.  C. 
EDMONTON,  ALTA. 


Capitol 
Capitol 
Empress 

Regent  OTTAWA,  ONT. 

Capitol  REGINA.SASK. 
Metropolitan 

Capitol  MOOSE  JAW,  SASK. 

Daylight  SASKATOON,  SASK. 

Capitol  KINGSTON,  ONT. 

Princess  CHATHAM,  ONT. 

Capitol  LONDON,  ONT. 

Capitol  GUELPHi  ONT. 

Capitol  KITCHENER,  ONT. 

Capitol  BRANDON,  ONT. 

Classic  STRATFORD,  OStT. 
Capitol      ST.  CATHERINE,  ONT. 


More  stars 
than  there 
are  in 
heaven 


222 


MOVING    PICTURE  WORLD 


Starts  the  1 


July  18,  1925 


d 


11  II 
1  III 


A  White  List  picture  will 
clean  up  anywhere ! 

Read  what  the  critics  said  about 

"THE  TEASER 

when  it  played  at  the  STRAND  THEA 
TRET,   Broadway,   New  York. 

"Snalwy;  packed  with  big  moments!" 

— N.  Y.   Daily  Mirror. 
'Fresh,  delightful.     Hits  the  high  spots!" 

— N.  Y.  Dally  News. 
"Scintillating  comedy- drama." 

— N.  Y.  Morning  Telegraph. 
"Laura  La  I'lante.     Will  doubtless  go  far!' 

— N.  Y.  Evening  World. 
"Fast  moving.    Well  handled." 

— N.  Y.  Evening  Post. 

Splendid  comedy." 

— New   York  Graphic. 


Another  White  List  hit  you 
can't  afford  to  miss! 


r   S  I  E  G  E 


starring 

VIRGINIA  VALLI 

and 

EUGENE  O'BRIEN 

Directed  by  Svend  Gade 

Scored  a  genuine  triumph  at  the 
CAPITOL,  world's  largest  theatre, 
Broadway,  New  York. 

"A   stirring,   powerful  photoplay." 

— New  York  Sun. 
"Excellent  film.  Bblendid." 

—  N.  Y.   Dally  Mirror. 
"A  fine  picture.  Well  worth  seeing." 

— N.   Y.  American. 
"Best   moving  picture  for  many  weeks." 

— N.  Y.  Evening  Post. 
"An  outsuntllng  good  f>lrture." 

— N.  Y.  Morning  Telegraph. 
'A  good  movie.'     Gripped  Us  watt-hern?" 

— New  York  Telegram. 


P.  $. 


HAVE  YOU  PLAYED 
REGINALD 


DENNY 


I'll  Show  You  the  Town 

from  Elmer  Davis*  novel. 
A  Harry  Pollard  Production 

Last  minute  profit  news: 

"Every  known  box-office  record  shattered 
Laugh  a  minute.  Wonderful1' 

New  Stamford  Theatre,  Palo  Alto.  Cal. 


(And  this  is  only  one  of  Vnivevsats  30 1 


July  18,  1925 


MOVING    PICTURE  WORLD 


223 


-£222! 

•HT  MESS 


^^^^ 

'""on  as  sh0wil  0    .    -^^^^     _       -5.    '£Mlie  check 
messages.  Is  STANDARD  fiM£_  --  J 


deceived  at 


Leaser  PI£.,to         PlCTOi^  cohpOHaTtom  „ 
IH0     Managing  DIflBCTOR< 


tWlVe  not  in  the 

big  money  unless  youpicuj 

Uiira  La  Plante  with 

PAT  O'MALLEY  m 

'#1P         C  4KB*  c^7  WILLIAM  SEITER 

|  [^^9Ebi  production 


tig  Jewels  for 1925-26  ]| 


WHITE  PICTURES 
WHITE  CONTRACTS 
WHITE  TREATMENT 


224  MOVING   PICTURE  WORLD 


MORE  than  the 

thats  what  exhibitors  who 


A  great  dramatic  story  that  grew  greater  in 
the  making. 

A  story  so  big  in  showmanship  possibilities 
that  Hunt  Stromberg  was  literally  compelled 
to  produce  it  on  a  more  lavish  scale  than  was 
originally  planned.    Characters  that  demand 
the  superlative  in  histrionic  ability — with  a 
cast  that  meets  these  requirements. 

These  considerations  have  made  it  necessary 
to  adjust  the  sales  quota  to  meet  the  increased 
new  negative  cost — an  increase  more  than 
justified  by  the  amplification  of  original  pro- 
duction plans. 

The  thousands  of  exhibitors  who  have  already 
booked  the  picture  are  in  the  fortunate  posi- 
tion of  being  able  to  profit  by  this  enhancement 
of  production  plans,  and  clean  up  many  extra 
dollars  at  the  original  contract  price. 

THIS   IS   AN    ENRICHMENT  IN 
PRODUCTION  PLANS  THAT  MEANS 
MORE  DOLLARS  TO  EXHIBITORS. 


Off  The 

HMUASBD  BY  PRODUCER^ 


July  18,  1925 


MOVING   PICTURE  WORLD 


225 


contract  calls  for- 

booked  this  great  special  will get 


A  HUNT  STROM B ERG 
ALL-STAR  SPECIAL 


from  Tom  Gallon's  famous 

novel "  TATTERLY  " 
Adapted  by  Dorothy  Farnum 
Directed  by  Tom  Forman 
with  a  big  cast  headed  by 


WILLIAM  V.MONG 
JOHN  BOWERS 
MARGUERITE  De La MOTTE 

For  release  during 

GREATER  MOVIE  SEASON 


H IGH  WAY 


irKIBUTINC  CORPORATION 

F.  C.  MUNROE,  President  -  RAYMOND  PAWLEY,  Vice-President  and  Treasurer      JOHN  C.  FLINN,  Vice-President  and  General  Manager 


226 


MOVING   PICTURE  WORLD 


July  18,  1925 


ft  ^CAPITOL 

THEATRE  -  BWAYat5I^ST. 


iiooth  as 


Story  by  Bayard  Veiller 


Directed  by  Ralph  I  nee 


READ  WHAT  THE  CRITICS  SAID 


New   York    Evening   Graphic -SMOOTH    AS    SATIN    starring   Evelyn    Brent  at 
the  Capitol  has  "Alias  Jimmy  Valentine"  hacked  off  the  boards  for  thrills  and 
fascination   ...   it  is  the  best  crook  story  we've  ever  seen  in  pictures   ...  in 
I  fact  one  of  the  best  films  we've  seen  on  Broadway  in  months   .    .    .    Miss  Brent's 
[characterization  of  Gertie  Jones  is  one  of  the  best  performances  we've  ever  seen 
.   .   the  action  moves  fast  and  furious,  thrill  follows  thrill,  surprise  follows  sur- 
Ipnse   ...    all  we  can  say  is  DON'T  MISS  IT. 
[New  York  Daily  Mirror— Vis  sir— SMOOTH   AS  SATIN   is  ace  high  entertainment 
^with  Evelyn  Brent  contributing  a  crackerjack  'characterization. 

i  New  York  Evening  Post— Evelyn  Brent!  in  SMOOTH  AS  SATIN  is  a  corking  crook 
I  story    .    .    .    don't  miss  it    .    .    .    at  the  Capitol  this  week. 

[New  York  American— SMOOTH  AS  SATIN  starring  Evelyn  Brent  is  far  above  the 
laverage  crook  play. 


New   York   Evening   Telegram— SMOOTH    AS   SATIN'  at   the  Capitol   is  excellent 

...  the  faqes  of  the.  good  people  who  looked  at  the  Capitol's  first  showing  were 
positively  gripped  with  fascination. 

New  York  Evening  World— There  is  a  fast  moving  melodrama  at  the  Capitol  this 
week  with  plenty  of  thrills  in  it  ...  it  is  SMOOTH  AS  SATIN  starring  Evelyn 
Brent  .  .  .  the  story  is  enthralling  .  .  .  Evelyn  Brent  plays  the  lead  in  the 
picture  and  puts  it  over  in  great  shape. 

Contract  now  for  the  New  Brent  Series  of  8  Coming  Productions 

FILM  BOOKING  OFFICES 

723  Seventh  Ave..  New  York.    Exchanges  Everywhere 


You  can  make  more  money  with  F.  B.  0.  product  than  any  product 

on  the  market. 


Directors 
Who  KnowYour 
Box  Office  y< 


CHET 
WITMEY 


Ernst  L 


built  from  the 
finesfl  ficftion 
by  skilled  scenarists 


MBNER  BRQC 

*  Classics  of  the  Screen  M 


The  Detailed  Announcement  of  this 
Tremendous  Array  of  Showmen's 
Pictures  will  appear  in  next  week's 
Moving  Picture  World. 


 . 


July  18,  1925  MOVING    PICTURE    WORLD  232 


FOR  FIRST  RUN  BY 


ROWLAND  and  CLARK 

For  Their  Beautiful  New  Blackstone  Theatre — Pittsburg 


FIRST  RUN  AT  THE 

FENWAY  THEATRE  —  BOSTON 

FIRST  RUN  AT 

BIRD'S  PASADENA  THEATRE 

and  before  it  has  run  its  course  it  will  be  booked,  and  shown  in 
more  than  7000  theatres  throughout  the  United  States  and  Canada 


The  Monarch  of  them  all — 


It's  a  Knockout   -   -   -    -   -   -  It's  a  Real  House  Packer 

Procurable  only  through 

FILM  BOOKING  OFFICES 

723  Seventh  Ave.,  New  York — Exchanges  Everywhere 


234 


MOVING   PICTURE  WORLD 


July  18.  1925 


You  Get 


The  FUNDAMENTALS  of  THEATRE  ADVERTISING 

in  the  following 

CHAPTERS  OF  EPES  W.  SARGENT'S  FAMOUS  BOOK 

Picture  Theatre  Advertising 

 Table  of  Contents  


Introduction 
L  The  Personality  of  the  Theatre 
II.  The  Lobby  as  an  Advertisement 

III.  Advertising    Features    for  the 
House 

IV.  The  Importance  of  House  Trade 
Marks 

V.  Music  as  an  Advertisement 
VI.  Tabulating  Information 
VII.  Catchlines 
VIII.  Advertising  on  the  Screen 
IX.  Lithographs  and  Billboards 


X.  Doing  Press  Work 
XI.  Newspaper  Advertising 
XII.  Type  and  Typesetting 

XIII.  Halftone  and  Line  Cuts 

XIV.  Printing,  Paper  and  Cuts 
XV.  Preparing  Advertising  Copy 

XVI.  Distributed  Matter 

XVII.  Novelty  Advertisement 

XVIII.  House    Program    Forms  and 
Advertisements 

XIX.  Copy  tor  House  Programs 


XX.  Methods  of  Distributing 
XXI.  Form  Letters 
XXII.  Street  Advertising 

XXIII.  Getting  Matinee  Business 

XXIV.  Prize  and  Contest  Schemes 
XXV.  Premium  and  Coupon  Schemes 

XXVI.  Various  Schemes 
XXVII.  Advertising  Special  Seasons 
XXVIII.  Handling  Specials  and  Serials 
XXIX.  Summer  Advertising 
XXX.  Rainy  Day  Advertising 
XXXI.  Opening  a  House 
XXXII.  Opposition 


This  Book  Condenses  the  Fundamentals  You  Need  to  Know 


Epes  W.  Sargent,  who  has  examined 
and  edited  more  theatre  advertising  than 
any  other  one  man  in  the  show  business, 
gives  you  the  benefit  of  his  great  expe- 
rience in  this  book. 


Selling  motion  pictures  to  the  public 
is  a  highly  specialized  form  of  advertis- 
ing. It  is  the  exhibitor  who  best  under- 
stands the  fundamentals  of  this  special 
form  of  advertising  who  is  making  the 
greatest  success  today. 


Price  $2.00  postpaid 


At  your  dealer's  or  direct  from 


CHALMERS  PUBLISHING  COMPANY 

516  FIFTH  AVENUE?  NEW  YORK  CITY 


4BS 


Presenting 

Lillian  Gish 
John  Gilbert 
Norma  Shearer 
Lon  Chaney 
Marion  Davies 
Buster  Keaton 
Ramon  Novarr 
Mae  Murray 
Eleanor 

Boardman 
Aileen  Pringle 
Pauline  Starke 
Jackie  Coogan 
Claire  Windsoi 
Conrad  Nagel 
Lew  Cody 
Mae  Busch 
Conway  Tearle 
and  many  othei 

Directed  by 

Rex  Ingram 

Fred  Niblo 

Victor  Seastror 

Erich 

von  Strohein 

Marshall  Neila1 

Tod  Browning 

Hobart  Henley 

Frank  Borzage 

King  Vidor 

Monta  Bell 

W.  Christy 

Cabanne 
Alf  Goulding 
Benjamin 

Christianson 
Al  Raboch 
Rupert  Hughes 

Robert  Z. 

Leonard 
Jack  Conway 
Josef 

von  Sternbei 

William 
Wellman 

Edmund 
Goulding 


ome  of  the 
Hctures 

Vlare  Nostrum 

.  Rex  Ingram  Production 

Blasco  Ibanez.  With  Alice 
:rry,  Antonio  Moreno, 
grams'  successor  to  "The 
ur  Horsemen." 

The  Merry 
Widow 

rector,  Erich  von  Stroheim. 

icMurray  and  John  Gilbert. 

ie  magnificent  picturization 
one  of  the  stage's  great- 
properties. 

Romola 

lian  Gish,  the  star.  With 
>rothy  Gish.  Also  Ronald 
ilman,  William  H.  Powell. 
:nry  King,  Director.  The 
ccessor  to  "The  White 
*er." 

Bardelys  The 
Magnificent 

irring  John  Gilbert.  With 
aire  Windsor.  KingVidor, 
rector.  By  Sabatini,  author 
"The  Sea  Hawk,"  "Scara- 
mche."  Entirely  in  Techni- 
cs. 

[Tie  Tower  Of 
Lies 

ctor  Seastrom,  Director, 
irraa  Shearer  and  Lon 
laney.  The  three  person- 
ties  of  "He  Who  Gets 
ipped."  From  Selma  Lager- 
's world-prize  novel. 

Lillian  Gish 

Two  Big  Productions 

lis  greatest  star  has  just 
ned  a  long-term  contract 
th  Metro-Goldwyn-Mayer. 
ss  Gish  will  appear  in  two 
:at  pictures. 

Lights  of 
New  York 

Cosmopolitan  Production 
rring  MARION  DAVIES.  Di- 
ted  by  Monta  Bell.  From 
wrence  Eyre's  stage  success, 
lerry  Wives  of  Gotham." 

lie  Big  Parade 

igVidor,  Director.  Starring 
in  Gilbert.  With  Renee 
oree.  By  Laurence  Stall- 
is,  author  of  "What  Price 
Dry"  Broadway's  greatest 
Tent  success. 

Buddies 

Cosmopolitan  Production 

rring  MARION  DAVIES 
>m  George  Hobart's  sue- 
sful  play,  two  years  on 
)adway.  Nationally  serial- 
i  and  advertised. 

The  Torrent 

2osmopolitan  Production. 

Blasco  Ibanez,  featuring 
een  Pringle  in  a  cast  of 

names.  Nationally  serial- 
i  and  advertised. 

lie  Temptress 

Cosmopolitan  Production. 
Blasco  Ibanez,  author  of 
he  Four  Horsemen," 

ood  and  Sand,"  "Enemies 

Vomen,""Mare  Nostrum." 

tionally  serialized  and  ad- 

tised. 

id  Many  More 


July  18, 


1925 


MOVING   PICTURE  WORLD 


235 


Smashed  the  Box- 
Office  Record  at 

GRAUMAN'S 

Egyptian  Theatre 
Hollywood,  Calif- 

"THE 
IRON  HORSE 

18th  and  final  week — 
CAPACITY 
ATTENDANCE ! 

Week's  Business — 

$28,371.05 

Congratulations  to  Sid  Grauman, 
entertainment  purveyor  de  luxe 
and  master  mind  in  presentation 
stagecraft. 


"THE  IRON  HORSE" 

now  available  to  the  motion  pic- 
ture theatre  owners  for  play 
dates. 


Get  aboard 

"THE  IRON  HORSE" 

and  ride  to  prosperity. 


You  Can't  Fool 
Great  Showmen — 
They  Know  Box- 
Office  Values! 

that's  the  reason 

E.  F.  ALBEE 

and 

J.  J.  MUPDOCK 

the  executives  of  the  tremendous 
Keith-Albee  circuit  of  theatres,  the 
master  showmen  of  American 
Vaudeville 

Selected  the 

WILLIAM  FOX 
PRODUCT 

at  their  $5,000,000  Cleveland  Theatre, 
Keith-Albee  Palace. 

Cleveland's  Qreatest  Movie  Season 
Started  With 

"THE  IRON  HORSE" 

On  July  5th 

To  be  followed  successively  with 
seven  other  smashing  Fox  Successes 

"THE  FOOL" 
"AS  NO  MAN  HAS  LOVED" 
"THANK  YOU" 
"LIGHTNIN' " 
"THE  WHEEL" 

"HAVOC" 
"EAST  LYNNE" 

The  recognition  of  Pre-eminence  of  Product  by 
the  Master  Minds  of  Any  Profession  is  the 
Greatest  Tribute  Attainable. 


Fox  Film  Corporation. 


236 


MOVING   PICTURE  WORLD 


July  18,  1925 


A  stage  record  breaker 


JOHN  GOLDEN, 
MAYOR.  HYLAN,  FRANK  BACON  AND 
WINCHELL  SMITH  LEADING  THE  PARADE  ON 
BROADWAY  WHEN"LIGHTNTN  "  BROKE  THE  RECORD 


LIGHT 

%c  flay 


JOHN  GOLDEN 

producer  of  successes,  staged  the  play 

WINCHELL  SMITH 

famous  playwright,  collaborated  in  writing  it  with 

FRANK  BACON 

one  of  the  most  popular  character  actors  of  modern 
times,  who  also  enacted  the  title  role 

It  was  put  on  at  the 

GAIETY  THEATRE 

where  it  broke  national  records  with  a  continuous 
run  of  1299  performances.  Road  and  stock  com- 
panies have  carried  its  fame  all  over  the  country  and 
thousands  of  newspaper  columns  have  made  the 
name  "Lightnin'  "  a  household  word. 


L1GHTNIN'  MADE  STAGE  HISTORY 

fox  Film  Corporation, 


18,  1925 


MOVING   PICTURE  WORLD 


237 


and  YOUR  box  office ! 


9 


NIN 

Wie  picture 

WILLIAM  FOX 

presents  the  screen  version  from  the  scenario  by 

FRANCES  MARION 

noted  photoplay  writer 

JOHN  FORD 

who  staged  "The  Iron  Horse,"  was  the  director. 

JAY  HUNT  and 
MADGE  BELLAMY 

play  the  leading  roles,  assisted  by  Ethel  Clayton, 
J.  Farrell  MacDonald  and  a  full  cast  of  stars 


SCENES  OF  DRAMA 
COMEDY  AND  PATHOS 
FROM  *  LI  GHTNIN" 

-  GOLDEN 


The  spirit  of  a  great  play  has  been  faithfully  trans- 
ferred to  the  screen  by  Director  Ford,  with  many 
additional  scenes  and  incidents  impossible  to  the 

SUPREME  ATTRACTION  ^ 

stage.    Truly — a  wonderful  audience  picture! 

IT  WILL  MAKE  SCREEN  HISTORY* 

Fox  Film  Carp  oration. 


238 


MOVING   PICTURE  WORLD 


July  18,  192: 


A  Parade  or 

It's  always  flreaiar Movie  Season 


The  MARRIED  LIFE  of 
HELEN  and  WARREN 

COM  ED  IE/ 


EARLE  FOX    0.  HENRY 


IN 

THE  ADVENTURES 
OF  VAN  BIBBER 
IN  SOCIETY 

8  corking  two-reel  pro- 
ductions from  stories  by 
Richard  Harding  Davis. 
Two  seasons'  success  prove 
the  value  of  these  great 
comedies. 


COMEDIES 

8  Sparkling  Two-Reel 
Gems  by  America's  favo- 
rite humorist,  never  before 
screened. 

Marion  Harlan  has  been 
selected  as  the  typical  O. 
Henry  Girl. 

"Shoes" 

Directed  by  Daniel  Keefe 
is  the  first  production  to  be 
released 


THE  MARRIED 
LIFE  OF  HELEN 
AND  WARREN 

8  Two-Reel  Pictures  with 
Kathryn  Perry  as  the  Bride 
and  Hallam  Cooley  as  the 
Groom. 

Mabel  Herbert  Urner's 
stories  of  the  tribulations 
of  wedded  bliss  have  been 
published  for  fifteen  years 
in  500  newspapers. 

Now  in  Production 

"A  Business 
Engagement" 

Directed  by  Albert  Ray 


SHOUT  PROHUl 


Fox  Film  Corp  a  rati  oru 


July  18,  1925 


MOVING   PICTURE  WORLD 


241 


A  Great  New 
Comedy  Box-OfficeBet 

LUPINO  LANE 

The  newest  addition  to  Educational's  great  line-up  of  comedy 
stars  is  a  master  of  pantomime  second  to  none.  He  has  a  record 
of  unbroken  successes  on  the  stage  in  both  Europe  and  America. 
His  appearance  in  pictures,  both  Short  Subjects  and  features, 
met  with  instant  public  approval.  Even  such  a  conservative 
newspaper  as  the  New  York  Evening  Post  showed  the  greatest 
enthusiasm  in  discussing  his  work  in  "Isn't  Life  Wonderful  7" 
You  can  bank  on  a  real  box-office  bet  when  the  Post  talks  this 
way: 

"We  wish  to  rise  and  state  that  Mr.  Lane's  work 
.  .  .  touches  a  high  mark  in  comedy  which  no 
screen  actor  save  Chaplin  has  ever  reached. . .  . 

"We  consider  that  Lupino  Lane's  work  in  'Isn't 
Life  Wonderful?'  puts  this  comedian  in  a  class 
by  himself,  and  that,  given  the  proper  stories,  he 
has  it  in  him  to  become  one  of  our  best  makers 
of  sincere  laughter." 

Here's  a  great  new  box-office  bet  that  means 
additional  profit  for  every  theatre  that  books 
and  boosts  his  pictures. 


So  you'd  better  sign  up  now  for  the 
six  two-reel 


Jk 


"THE  SPICE  OF  THE  PROGRAM" 


For  foreign  rights  address 
FAR  EAST  F"  »*  CORPORATION 
729Seventh  •—  *'  N.Y. 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 

President  *""^ 


Member,  Motion  Picture  Producers 
and  Distributors  of  America,  Inc. 
Will  H.  Hays,  President 


Now 
Playing' 

STRAND 

New^Yorb^ 


^audience- 


present: 


LADT  WHO  LIED 


^rom  ROBERT  HICHENS'  SNAKE  BITE 


WITH 


Lewis  Stone,  Virginia  Mi 
and  Nita  Naldi 

Directed  by  EDWIN  CAREWE 

Jrt  Director  .-JOHN  D.  SCHULZE  Jssistcud  Director.  .WALLACE  FOX 
Cornerman    .  .  ROBERT   5.  K.URRLE        ~}ilm  Editor  .  „  «LE  ROY  STONE 


3mi  national  Pictured 


Ikghu 


Mk£mI  FSciurt*  In 

Avrr^jt  New  tnk 


Gfie 


Moving  Picture 

WORLD 

Founded  jn  1<)0J  bu  J.  TK  Chalmers 


r 


The  Editor's  Views 


WITH  all  the  mergers,  deals,  and  what-not 
of  these  hectic  Summer  days  in  a  boiling 
industry  it  is  inspiring  to  come  across  a 
bit  of  constructive  work  so  well  planned  as  the 
Paramount  Theater  Managers  School.  It  is  en- 
couraging to  feel  that  the  organization  concerned 
in  the  greatest  number  of  "deals"  is  still  able  to 
give  the  time  and  effort  to  a  move  of  this  sort. 

We  have  just  concluded  a  reading  of  the  pros- 
pectus of  the  Theater  Managers  School.  It  is  well 
worth  the  time  of  any  theater  owner. 

There  is  a  serious,  practical  note  to  the  course 
that  is  outlined;  there  is  a  vision  of  service  held 
forth  to  prospective  pupils.  All  in  all,  it  broadens 
one's  view  of  what  the  ultimate  in  theater  manage- 
ment and  community  service  will  be. 

It  is  our  understanding  that  the  sessions  of  the 
school  will  be  open  to  the  trade  press.  We  shall 
watch  them  with  interest ;  observe  with  keen  hope 
the  type  of  men  that  will  be  attracted  to  the  school 
and  the  vocation  that  it  promises. 

This  is  more  than  a  transient  industrial  move. 
There  is  an  underlying  thought  that  may  play  a 
large  part  in  the  future  development  of  the 
industry. 

*    *  * 

COLLEGE  men,  we  are  told  in  the  prospectus, 
will  be  given  the  preference  in  selecting  the 
pupils.  A  tuition  fee  of  three  hundred 
dollars  is  charged.  Aside  from  exceptionally  prom- 
ising cases,  pupils  must  plan  to  give  their  whole 
time  to  the  school,  with  no  opportunity  to  earn  a 
living  during  the  course. 

This  calls  for  an  exceptional  grade  of  applicants. 
Those  of  us  who  count  our  years  in  the  show 
business  by  the  dozen  have  held  tightly  to  the 
theory  that  only  the  School  of  Experience  could 
graduate  capable  theater  men. 


The  School  of  Experience  has  graduated  capable 
men,  has  in  fact  numbered  many  of  genius  among 
its  alumni,  but  it  must  be  admitted  that  the  School 
holds  no  glory  for  turning  out  an  "average"  of 
high  quality  graduates.  Good,  bad,  and  indifferent 
have  been  the  grades. 

Now  it  remains  to  be  seen  whether  it  is  possi- 
ble for  a  process  of  selection,  followed  by  an  in- 
tensive training  along  pedagogical  lines,  to  sur- 
pass the  tried  and  true  School  of  Experience. 

We  are  pretty  well  sold  that  it  can — after  read- 
ing a  prospectus  that  is  a  work  of  intelligence,  clear 
thinking,  and  sincerity. 

Our  best  wishes  to  Adolph  Zukor,  Sidney  Kent, 
and  Harold  Franklin  in  an  undertaking  of  real 
significance. 

*    *  * 

WE  have  just  enjoyed  a  real  treat.   And  with 
it,  come  upon  what  strikes  us  as  the  out- 
standing novelty  for  presentation  as  part 
of  Greater  Movie  Season. 

With  the  cooperation  of  those  pioneers,  Thomas 
A.  Edison  and  E.  S.  Porter,  "The  Great  Train  Rob- 
bery" and  a  number  of  still  earlier  releases  have 
been  combined  in  a  single  reel  novelty  that  is 
certain  to  arouse  no  end  of  discussion  during  the 
industry's  jubilee  celebration. 

Here  is  ready-made  ad.  copy.  "The  first  word — 
and  the  last  word  in  motion  pictures" — a  linking 
up  of  the  short  reel  novelty  to  the  current  feature. 
Here  is  certain  copy  for  photoplay  editors. 

And,  aside  from  business  thoughts,  for  picture 
men  here  is  a  treat  that  you  don't  want  to  miss. 
It  will  bring  back  many  happy  memories,  give  you 
many  a  chuckle. 


244 


MOVING   PICTURE  WORLD 


July  18,  1925 


On  Their 
Toes — 
Fighting  I 

I 

N 

D 

E 

P 

E 

N 

D 

E 

N 

T 

S 

In  This  Issue 
Talk  Picture 
Values 

See  Pages 
259  to  313 


Moving^  P  ic  "bare 

WORLD 

EDITOR  -    -    ROBERT  E.  WELSH 

Published  Weekly  by  CHALMERS  PUBLISHING  COMPANY,  516  Fifth  Avenue,  New  York,  N.  Y. 
Telephone:  Murray  Hill  1610-1-2-3.    Member  Audit  Bureau  of  Circulation*.  John  F.  Chalmers,  president; 

James  P.  Chalmers,  Sr.,  vice-president;  Alfred  J.  Chalmers,  vice-president;  Eliza  J.  Chalmers,  secretary 
and  treasurer,  and  Ervin  L.  Hall,  business  manager. 

Branch  Offices:  Joseph  Esler,  5434  Glenwood  Avenue,  Chicago;  W.  E.  Keefe,  1312  Stanley  Avenue, 
Hollywood,  CaJ. 

Managing  Editor — John  A.  Archer.  Advertising  Manager — Ben  H.  Grimm.  Circulation  Manager — 
Dennis  J.  Shea. 

Subscription  price:  United  States  and  its  po  ssessions,  Mexico  and  Cuba,  $3.00  a  year;  Canada,  $3.50; 
foreign  countries  (postpaid),  $10.00  a  year.  Copyright,  1925,  Chalmers  Publishing  Co.  Copyright 
throughout  Great  Britain  and  Colonies,  under  the  provisions  of  the  Copyright  Act  of  1911.  (All  rights 
reserved.) 

Other  publications  :  Cine  Mundial  (Spanish).   Technical  books. 


VOLUME  75 


NUMBER  3 


To  Keep  You  Posted 

Editorial    243 

Speaking  Freely   ,   245 

Putting  Over  Serials    246 

France  Alarmed  Over  Foreign  Films    247 

Greater  Movie  Season  Gets  N.  Y.  Support,  Hays  Report    248 

Fitzpatrick-Mc  Elroy  Gets  All  Michigan  City,  Ind.,  Theatres    248 

Famous  Players  Gets  Five  Rotchild  Houses  ;  West  Coast  Deal  Off   248 

Hays  Heads  Fight  to  Enjoin  Connecticut  from  Enforcing  New  Tax-Censor  Law  . .  249 

Colby  Harriman  Astounds,  N.  J.  Convention  with  Presentations    253 

Ochs  Says  Greed  Retards  Progress  of  Independents;  Books  All  Warners    255 

Quebec  Showmen  Pledge  3,000  Play  Dates  for  Independent    255 

Charlie  Chaplin's  "Gold  Rush,"  a  Great  Box  Office  Attraction    256 

Milwaukee  Arbitration  Board  Center  of  Controversy    256 

Seider  Hurls  Defy  at  Hays  Lawyer's  Claim  of  Film  Boards  Efficiency   257 

Copyright  Amendment  to  Be  Urged  in  Washington    258 

Exhibitors  News  and  Views    314 

Projection    366 

To  Sell  Your  Seats 

The  First  Run    327 

Selling  the  Picture  to  the  Public  (Department)    319 

Lem  Stewart  Emphasises  the  Value  of  Good  Display    319 

Cliff  Lewis  Gets  Hearst  Publicity  '.   320 

Paraded  Auntie  in  a  Tennessee  Town   321 

Fred  Meyer  Pays  Patrons  Who  Buy    321 

Had  Real  Wine  Trucks  for  Clara  Bow  Picture    322 

Stuffed  House  with  an  Unusual  Display   322 

Was  Given  a  Badge  to  Guard  a  Display   323 

Keep  This  Idea  for  Next  Mother's  Day   323 

Got  a  Fine  Display  at  a  Minimum  Cost   324 

To  Aid  Your  Bookings 

Straight  from  the  Shoulder  Report    322 

Pep  of  the  Program    341 

Current  and  Advance  Releases    361 


July  18,  1925 


MOVING   PICTURE  WORLD 


245 


Speaking  freely 


Wotta  week!  Wotta  week!  Chasing  that  elu- 
sive will-o-the-wisp,  "Big  Deal."  Dodging  here, 
there,  everywhere.  "On  again,  off  agin,  Finne- 
gan."  All  the  hop,  skip,  and  jump  phrases  you  can 
think  of,  and  then  some. 

Monday  morning- — -"Fox  has  West  Coast  The- 
aters— almost."  Tuesday  morning — "Fox  has 
West  Coast  Theaters — practically."  Wednesday 
morning — "The  deal  is  all  off.  They  are  all  going 
to  be  good  boys  and  play  in  First  National's  yard." 
Thursday  morning — A  series  of  long  sighs  and  the 
rendition  bv  the  chorus  of  "After  the  Ball  Was 
Over." 

Wotta  week! 

There  is  no  doubt  that  Fox's  near-capture  of 
West  Coast  Theaters  constituted  the  biggest  sin- 
gle theater  deal  that  the  industry  had  ever  seen — 
and,  had  it  gone  through,  the  biggest  deal  it  ever 
could  see  involving  strictly  PICTURE  theaters. 
The  only  chance  of  a  deal  exceeding  it  in  magni- 
tude would  be  one  involving  one  of  the  big  nation- 
wide vaudeville  circuits.  And  if  anyone  wants  a 
mark  to  shoot  at  to  pass  Bill  Fox's  attempt  there 
it  is. 

Don't  be  surprised  if  someone  does  take  a  crack 

at  such  a  deal.    Mighty  soon.    These  are  days 

when  almost  anything  might  happen.    It's  a  wise 

newspaperman  who  will  just  create  his  own  set 

of  rumors  each  week  and  then  trust  to  the  Fates 

to  pull  them  through. 

He  probably  won't  go  wrong  once  in  ten  times. 
*    *  * 

Maybe  We'll  Try  It 

Watson,  pass  the  needle,  and  perhaps  we'll  take 
a  hand  at  cooking  up  a  few  prophecies. 

Well,  let's  see,  Joe  Schenck  and  United  Artists. 
Now  that  he  has  Sam  Goldwyn  who  will  the  next 
one  be?  H'm'm!  Let's  see.  Well,  it  might  not 
be  going  far  astray  to  say  that  Joe  is  casting  long- 
ing eyes  at  Harold  Lloyd.  And,  who  knows,  but 
what  after  the  one  Lloyd-Paramount  we  might 
find  Harold  under  the  United  banner. 

Wotta  line-up  for  United !  Heh? 

Balaban  and  Katz.  There  can't  be  a  week  with- 
out a  Balaban  and  Katz  rumor.  We  could  give 
you  a  BIG  ONE,  but  instead  will  just  hand  out  a 
little  minnow.  Supposing  some  one  said  that 
B.  &  K.  were  negotiating  to  buy  the  Butterfield 
circuit.  Of  course  there  is  many  a  slip  between 
the  negotiations  and  the  dotted  line,  but— really, 
it  is  not  so  much  the  heat  as  it  is  the  humidity, 
isn't  it? 

Poli  ought  to  be  good  for  a  rumor.  They  have 
been  selling  the  circuit  to  Famous  for  some  six 
months  in  the  rumor  columns  and  finally  Sylvester 
came  out  with  a  flat  denial.  That  apparently 
clinches  matters.    But  then,  new  deals  can  always 


start  up  the  day  after  old  denials.  And  wouldn't  it 
be  a  good  idea  for  Nick  Schenck  to  get  in  this  thea- 
ter-buying scramble?  Sure,  that's  it.  Let's  have  a 
deal  on  between  Loew  and  Poli. 

Famous?  Shucks,  write  your  own  ticket.  Jot 
down  the  wildest  things  your  imagination  can  con- 
ceive— and  ten  to  one  they  come  true. 

The  battle  of  the  giants  is  on.  It's  at  the  "croo- 
shial"  stage.    Pull  up  close  to  the  ringside! 

Who  Said  "Big  Three?" 

Who  said  "Big  Three?  Make  it  "Big  Four"— 
and  give  Bill  Fox  a  seat  right  in  the  middle. 

This  West  Coast  deal  is  just  one  sample  of  what 
Bill  Fox  is  after.  That  it  slipped  through  his  hands 
was  no  fault  of  his.  He  was  ready  with  CASH 
and  the  ability  to  act  quickly.  Some  tall  Robert 
Lieber  diplomacy  and  persuasiveness — a  strong 
share  of  "loyalty  to  the  gang"  on  the  part  of 
Lesser,  et  al,  are  all  that  can  be  blamed. 

But  Bill  Fox  isn't  stopping  there.  He  still  has 
those  unlimited  financial  resources,  he  still  has  the 
imagination  that  will  conceive  wholesale  deals  of 
the  scope  of  the  West  Coast  proposition. 

Consign  to  the  waste-basket  one  phrase — "Big 

Three."   Worn  out,  obsolete.   Make  it  "Big  Four" 

if  you  want  to,  but  whatever  you  do,  keep  Bill 

Fox  right  up  there  with  the  biggest  of  the  big. 
*    *  * 

Odds  and  Ends 

Somewhere  or  other  we  read  a  story  that  Famous  may  sell  the 
Rialto.  Sounds  fishy,  and  foolish.  .  Here  is  the  greatest  amusement 
corner  in  the  world.  The  greatest  continuously  flowing  transient 
draw  that  can  be  conceived. 

If  a  mere  editor  had  anything  to  say  about  the  matter  he'd  get  a 
super-vacuum  cleaner,  overhaul  the  old  shack,  refurnish,  repaint, 
redecorate  "inside  and  out,  and  present  a  show  shop  worthy  of  the 
money-making  possibilities  of  a  house  at  the  hub  of  the  universe. 

That's  what  we'd  do.    But  then,  who  cares? 


Those  New  Jersey  boys  certainly  showed  visiting  trade  paper 
editors  and  other  guests  how  to  conduct  a  convention.  How  to 
hitch  business  and  pleasure  in  double  harness  and  get  somewhere. 


And  then  capped  the  Ashbury  Park  affair  with  a  banquet  climax 
that  stands  out  among  similar  affairs.  When  you  get  Senator 
Edwards,  Governor  Silzer,  and  Nathan  Burkan  at  a  single  dais  you 
are  presenting  red  meat.  Not  to  omit  mention  of  National  President 
Woodhull  and  Ray  Lewis. 


Fred  Elliott  stuck  to  the  finish.  And  put  over  some  good  work 
for  the  independents.    Ably  assisted  by  Lin  Bonner. 

Frank  Conklin  deserved  a  vote  of  thanks  that  was  overlooked  in 
the  rush  for  his  able  work  in  putting  over  the  Water  Sports  carni- 
val.   A  big  job  well  handled. 


Saw  P.  A.  McGuire  of  the  Nicholas  Power  Company  on  the  job. 
Getting  in  some  good  propaganda.  Projector  manufacturers  seem 
to  have  been  neglecting  such  affairs  in  recent  years.  A  good  sign 
to  see  them  waking  up. 


With  aides  like  Leon  Rosenblatt,  of  Bayonne,  Charley  Hildinger, 
Sydney  Samuelson,  Bill  Keegan,  and  a  score  of  others  it  is  no  wonder 
that  Joe  Seider  gets  results.    And  what  loyalty  they  show  him ! 


246 


MOVING    PICTURE  WORLD 


July  18,  1925 


Putting 

Over 

Serials 

4£T"^IFTY  per  cent,  of  the  cities  and  towns  where 
H  Southern  Enterprises'  houses  are  located  are  to- 
day successfully  playing  serials." 

That  was  the  statement  Lem  Stewart,  advertising 
manager  for  that  corporation's  theatre  department,  made 
to  the  writer  just  the  other  day.  Not  only  that  hut  two 
of  the  Enterprise  theatres,  both  of  the  Class  A  and  first 
run  type,  are  now  giving  serials  an  important  placement 
on  their  programs.  They  are  the  Newman,  Kansas  City 
and  the  Missouri  in  St.  Louis. 

Stewart's  factful  comment,  casually  introduced  in  the 
course  of  a  general  conversation,  inspired  this  delving 
into  the  present  day  status  of  the  film  story  with  the 
many  episodes.  It  naturally  would  with  the  sudden  knowl- 
edge that  this  powerful  circuit,  operating  175  theatres  and 
more  throughout  the  country,  was  devoting  such  attention 
to  the  serial  subject.  This  again,  in  view  of  the  talk  about 
quality  features  and  million-dollar  production  budgets. 

Because  of  the  bigness  of  the  circuit  and  the  fact  that 
it  is  handling  serials  so  successfully,  this  story  is  con- 
fined mainly  to  the  current  methods  used  by  the  Southern 
Enterprises  chain  in  putting  over  the  episodic  film.  Again, 
that  corporation's  system  is  practically  the  same  as  would 
be  advantageously  used  by  any  other  circuit  or  individual 
theatre,  so  that  the  perspective  reached  is  just  as  broad 
as  though  the  World  had  combined  the  opinions  of  half 
a  dozen  managerial  heads. 

A  perusal  of  the  programs  in  some  of  the  Southern 
Enterprises  theatres,  which  are  no  longer  confined  to 
the  South  but  now  are  spreading  to  all  points  of  the  com- 
pass, shows  that  serials  by  all  producers,  providing  they 
are  passed  as  meritorious  in  the  home  office,  are  given  a 
"good  break." 

What  is  a  good  serial?  Southern  Enterprises'  execu- 
tives determine  this  point  in  the  projection  room.  When 
they  okay  it,  the  stamp  means  that  such  serial  is  devoid 
of  racial  prejudice,  exaggerated  sensationalism  or  any 
other  ingredient  which  might  tend  to  be  obnoxious  in  any 
degree  to  the  public. 

A  very  important  phase  which  they  always  bear  in 
mind  when  previewing  a  serial  is  not  to  be  satisfied  with 
the  first  few  introductory  reels  and  those  which  terminate 
the  story.  The  rotundity  or  heart  of  the  episodic  film 
must  possess  a  pleasing  continuity  as  well.  If  the  center 
lags  and  is  inclined  to  be  boresome,  even  though  the  in- 
troduction and  finish  may  be  splurged  with  color,  then 
the  entire  material  is  rejected. 

Why?  Because  Southern  Enterprises  realizes  that 
while  a  serial  may  create  big  money  in  many  of  its  houses 
it  may  do  something  far  worse  in  the  opposite  extreme. 

Take,  for  instance,  as  an  illustration,  a  serial  that  opens 
up  in  a  good  size  house.  Say  also  that  during  its  run 
there  it  is  programmed  for  Fridays  and  Saturdays.  No 
matter  how  much  money  has  been  spent  in  the  news- 
papers, or  how  clever  the  exploitation  stunts,  the  success 
not  only  of  that  serial  but  of  the  rest  of  the  Friday  and 
Saturday  programs  as  long  as  it  runs  depends  upon  word 
by  mouth  advertising. 

Thus  it  is  easily  seen,  and  has  been  the  experience  of 
many  showmen,  that  if  the  serial  goes  over  the  crowds 
pack  in  no  matter  what  else  may  be  o"  the  screen  dur- 
ing that  showing. 


By 

Tom  \V tiller 


But — it  it  spreads  about  town  that  the  serial  is  "dead" 
then  the  exhibitors  experience  has  been  that  the  crowds 
stay  away  even  though  there  may  be  some  widely  pub- 
licized picture  as  the  feature  of  the  bill. 

When  the  home  office  of  this  particular  chain  books  a 
serial,  after  putting  it  through  this  acid  test  of  exactitude 
and  psychology,  it  calls  attention  to  the  fact  to  all  managers 
of  Enterprises  theatres  for  which  it  is  scheduled.  This 
is  done  through  a  small  house  organ  entitled  the  "Close-Up" 
but  chiefly  through  an  exchange  of  ideas  broadcasted  by  the 
home  office  advertising  department. 

The  managers  are  instructed  to  give  the  serial  the  same 
amount  of  newspaper  advertising  and  publicity  space  they 
would  the  feature  picture.  Literally,  a  campaign  is  con- 
ducted for  the  two  weeks  preceding  the  showing  of  the 
first  episode.  This  advertising  is  based  mainly  on  the 
angle  of  arousing  public  curiosity — whetting  the  edge  of 
fan  expectancy  for  surprises,  getting  them  to  gamble  as 
to  how  the  hero  and  heroine  will  be  placed  in  the  final 
episode.  After  this  campaign  there  is  practically  little 
or  nothing  to  be  done.  Then  the  showman  who  has  booked 
the  serial  is  dependent  upon  the  wildfire  spread  of  public 
opinion. 

Southern  Enterprises  leans  towards  serials  based 
upon  historical  subjects,  providing  they  are  adapted  to 
the  screen  as  authentically  as  possible.  A  serial  in  this 
respect  that  holds  itself  forth  as  being  the  correct  inter- 
pretation of  something  which  may  be  in  every  child's  text 
book  has  to  be  especially  watched.  Should  it  deviate  from 
the  version  of  recognized  historians  then  it  not  only  meets 
with  the  condemnation  of  the  faculty  but  of  the  student 
fans  as  well. 

On  the  contrary,  if  it  sincerely  follows  its  title  it  affords 
one  of  the  best  screen  mediums  for  co-operative  publicity. 

With  such  subjects,  Enterprises  affects  tie-ups  with 
faculties,  parent-teachers  associations,  chambers  of  com- 
merce and  numerous  historical  societies  and  welfare 
organizations.  This  better  class  of  serial  proves  itself 
in  many  instances  to  be  a  big  factor  in  building  up  a  worth- 
while patronage. 

Southern  Enterprises  has  booked  every  good  serial  made 
during  the  past  seven  years,  Lem  Stewart  reveals.  In 
his  opinion,  and  as  the  records  of  his  corporation  show, 
the  popularity  of  worthwhile  serials  is  the  same  now  as 
it  was  during  the  industry's  actual  infancy.  Noted  recent 
box  office  successes  in  the  serial  field,  as  determined  by 
the  Enterprises,  were  of  the  type  of  the  Yale  University 
Press  historical  series  and  the  "Into  the  Net"  story  by 
Police  Commissioner  Enright  of  New  York  City,  both  of 
which  were  released  through  Pathe. 

More  real  technique  and  art  are  required  to  produce 
a  good  serial  then  the  average  feature,  Stewart  believes. 
It  has  been  his  experience  that  children  are  the  mainstay 
of  serials,  thus  Southern  Enterprises  theatres  booking 
them  arrange  their  programs  so  that  the  episode  will 
be  on  the  screen  on  Friday  and  Saturday,  two  days  found 
to  be  most  convenient  for  the  school  kiddie  to  attend  the 
evening  show  the  first  day  or  the  matinee  on  Saturday 
when  the  late  hour  or  the  afternoon  will  not  interfere  with 
^ssons. 


July  18,  1925  M  O  V  I  N  G    P  I  C  T  U  R  E    W  O  R  L  D  247 

France 

Alarmed  Over 

By 

Foreign  Films  W.  Stephen  Bush 


THE  French  organization  which  is  a  sort  of  film  par- 
liament and  represents  the  interests  of  the  industry 
as  a  whole  is  known  as  the  "Chambre  Syndicale 
Franchise  de  la  Cinematographie."  This  powerful  and  well 
directed  society  was  recently  petitioned  by  some  of  its  own 
members  to  find  ways  and  means  of  "stopping  the  dangers 
to  the  French  motion  picture  industry  arising  from  the 
steady  growth  of  foreign  films  and  the  continued  acquisi- 
tion of  French  motion  picture  houses  by  foreign  film  com- 
panies." The  word  American  was  not  mentioned  but 
everybody  knows  that  when  Europeans  speak  of  foreign 
films  they  invariably  mean  the  American  kind.  The  con- 
version of  an  old  and  well-known  Parisian  legitimate  thea- 
tre into  a  first  class  motion  picture  house  to  be  conducted 
on  the  American  plan  was  the  primary  cause  of  the  alarm 
and  protest.  The  high  brow  critics  of  some  of  the  big 
dailies  simply  have  been  tearing  their  hair  over  what  they 
were  pleased  to  call  the  desecration  of  "this  historic  temple 
of  French  art." 

The  Chambre  Syndicale  held  a  meeting  recently  to  con- 
sider the  questions  brought  up  by  the  protest  against  the 
foreign  invasion.  This  meeting  it  seems  developed  some 
mighty  interesting  facts.  Though  it  was  held  behind  closed 
doors  enough  has  leaked  out  to  get  an  idea  of  what  hap- 
pened. First  of  all  it  was  quickly  discovered  that  the  in- 
terests within  the  organization  depending  directly  or  in- 
directly on  American  films  and  their  import  were  really  in 
the  ascendant. 

Some  plain  if  unpalatable  truths  were  handed  out  during 
the  discussion  as  frequently  happens  when  no  reporters  are 
around.  Thus  one  of  the  speakers  pointed  out  that  the 
real  danger  to  the  French  film  industry  was  overtaxation 
as  much  as  the  present  predominance  of  the  foreign  film. 
Another  speaker  freely  criticized  the  shortcomings  of  the 
native  productions.  He  was  the  owner  of  several  theatres 
and  apt  to  know  just  what  the  French  public  wanted.  "We 
make  too  many  weeping  films  in  France,"  he  said,  "we 
indulge  too  much  sickly  sentimentality.  Our  people  may 
like  the  sentimental  but  they  cannot  be  expected  to  do 
nothing  but  cry  for  a  couple  of  hours.  We  must  provoke 
not  only  tears  but  laughter  as  well.  For  this  reason  I  for 
one  declare  that  the  American  comedies  are  necessary  to 
the  French  theatre  owner  if  he  wants  the  people  to  come 
to  his  theatre." 

There  were  speakers  on  the  other  side,  however,  who 
were  quite  sure  that  something  must  be  done  about  the 
foreign  competition  and  they  mentioned  not  only  American 
but  German  films.  At  the  end  of  the  discussion  nobody 
was  really  satisfied  and  the  not  unusual  course  of  appoint- 
ing a  committee  was  finally  thought  to  be  the  best  way  out. 
It  is  most  unlikely  that  this  committee,  which  was  duly  and 
solemnly  appointed,  will  ever  be  heard  from  again. 
Similar  symptoms  of  Yankeephobia  must  be  reported  from 
other  European  countries. 

The  little  group  of  Italian  producers  who  dream  away 
the  sunny  days  of  spring,  met  at  Turin  and  passed  a  reso- 
lution asking  the  Italian  government  to  double  the  tariff 
on  all  foreign  films  and  to  exempt  all  native  productions 
from  any  taxation  whatever  "in  order  to  build  up  the 
home  industry." 

The  attitude  of  Germany  toward  American  films  is  notor- 


iously hostile  and  the  government  is  constantly  tinkering 
with  the  tariff  and  inventing  all  sorts  of  regulations  and 
restrictions  to  hinder  the  import  of  our  films.  If  they 
were  not  afraid  of  reprisals  and  if  the  native  output  of 
quantity  at  least  were  within  30  per  cent  of  supplying  the 
domestic  needs  the  Germans  would  in  all  likelihood  bar  our 
films  absolutely. 

'  Poor  Austria  always  on  the  point  of  breathing  its  last 
comes  along  with  a  proposal  made  by  a  small  coterie  of 
producers  to  levy  a  tax  of  $300  on  every  foreign  film,  re- 
gardless of  every  thing.  Really  one  may  stay  in  Europe 
for  years  without  ever  being  able  to  discover  the  curious 
workings  of  the  European  mind.  The  folks  here  evidently 
cannot  grasp  the  patent  fact  that  no  government  can  create 
films  of  better  quality  and  that  no  legislation  will  in  the 
long  run  keep  out  foreign  films  of  merit.  The  only  way 
to  create  entertainment  values  with  an  international  draw- 
ing power  is  to  use  tne  right  directors,  the  right  stories, 
the  right  stars,  the  right  technical  equipments.  All  other 
recipes  are  futile  just  as  futile  as  the  constantly  recurring 
effort  to  belittle  American  success  by  attributing  it  to 
"luck"  or  to  superior  financial  resuorces. 

Europe  has  money  enough,  but  is  either  afraid  to  spend 
it  on  films  or  spends  it  foolishly  as  has  been  the  case  in 
Italy  with  disastrous  results. 

British  capital  under  the  guidance  of  Frank  Tilley  has 
formed  a  business  allliance  with  a  German  firm  for  produc- 
ing and  distributing  films  of  international  range  and  value. 
The  first  film  made  under  this  arrangement  has  just  been 
completed.  It  is  based  on  a  story  by  Sir  Philip  Gibbs. 
The  scenes  have  been  taken  partly  in  Germany  and  partly 
in  Italy.  The  cast  was  recruited  from  the  U.  S.  A.,  the 
British  Isles,  France,  Austria  and  Germany.  The  Amer- 
ican names  in  the  cast  do  not  sound  very  familiar. 

The  same  German  firm  also  in  connection  with  British 
interests  has  sent  an  expedition  into  India  to  make  a  film 
there  to  be  known  as  "The  Life  of  Buddha."  According 
to  reports  now  coming  in  from  this  expedition  good  prog- 
ress is  being  made.  All  the  principal  points  of  India  where 
atmosphere  for  the  film  can  be  obtained  are  being  visited. 
The  costumes  are  said  to  have  been  made  by  native  talent, 
ancient  and  authentic  patterns  being  used  and  insuring  in 
this  regard  at  least'  a  maximum  of  historical  accuracy. 
Only  natives  will  be  permitted  to  take  part  in  the  actual 
representations.  The  film  will  not  be  finished  until  fall 
when  the  expedition  will  return  to  Europe  by  way  of 
Bombay. 

In  many  of  the  great  dailies  of  Paris  and  Berlin  a  large 
sized  advertisement  has  appeared  and  continues  to  appear 
at  irregular  intervals  which  is  exciting  considerable  inter- 
est in  film  circles.  The  "ad"  says  there  are  "one  hundred 
rich  cash  buyers  who  want  to  purchase  motion  picture 
theatres."  "We  will  buy,"  the  text  goes  on  to  say,  "motion 
picture  houses  anywhere,  big  ones  or  little  ones.  We  will 
also  pay  cash  for  options  on  good  sites.  Will  consider 
purchase  of  houses  that  have  been  forced  to  close  or  houses 
that  for  lack  of  capital  were  never  finished."  There  is 
something  distinctly  American  about  the  style  of  the  "ad." 
It  is  signed  by  well-known  and  responsible  brokers,  but 
the  principals  can  only  be  guessed  at. 


248 


MOVING    PICTURE  WORLD 


July  18,  1925 


Coming  ami  Going 


Carl  Laemmle  and  his  son  and  daughter 
sailed  for  Europe  on  July  8. 


Colleen  Moore,  First  National  star,  paused 
six  days  in  New  York  on  her  return  from 
six  weeks  in  Europe.  She  arrived  from 
abroad  on  July  3. 


Morris  Davis,  an  outstanding  figure  in 
Montreal  exchange  circles,  visited  New  York 
recently,  having  traveled  through  New  Eng- 
land after  taking  unto  himself  a  wife  in 
Montreal.  Regal  Films,  Ltd.,  gave  him  a 
player  piano  before  he  left. 


Henry  Ginsberg  of  the  Henry  Ginsberg 
Distributing  Corporation  will  arrive  in  New 
York  later  in  July  from  the  West  Coast, 
after  visiting  some  of  the  key  cities. 


'ackie  and  Robert  Coogan  and  Mrs. 
Coogan  arrived  in  Los  Angeles  this  week 
after  seven  weeks  in  New  York.  Jackie's 
next  will  be  "Old  Clothes,"  a  sequel  to  "The 
Kag  Man,"  and  he  will  begin  work  on  it 
shortly. 


E.  E.  Shauer,  director  of  the  foreign  de- 
partment of  Famous  Players,  has  sailed  tor 
Europe.  He  expects  to  return  about  Sep- 
tembre  1, 


Harry  Rathner,  president  of  Astor  Dis- 
tributing Corporation,  left  New  York  last 
week  for  Milwaukee,  St.  Louis  and  Los 
Angelen. 


Edgar  B.  Hatrick,  general  manager  of  In- 
ternational Newsreel  and  vice-president  of 
Cosmopolitan  Productions,  returned  this 
week  from  a  six  weeks'  trip  to  Europe. 


Greta  Garbo,  Swedish  player,  and  ManrMs 
Stiller,  director,  have  arrived  in  New  York 
to  join  Metro-Goldwyn.  They  will  go  to  the 
West  Coast  in  about  two  weeks. 


W.  J.  Morgan,  sales  manager  of  Produc- 
ers' Distributing  Corporation,  is  in  Chicago 
and  will  visit  other  western  exchange  cities. 


Bebe  Daniels,  Harrison  Ford  and  company 
under  the  direction  of  Frank  Tuttle  have 
gone  to  Bermuda  to  film  exteriors  on  "Lovers 
in  Quarantine." 

Charles  Beahan  of  the  Producers'  Distribut- 
ing Corporation  scenario  department  has  gone 
to   the  West  Coast  to  study  production. 


Buffalo  Zone  Turns 

Down  Movie  Season 

Members  of  the  Buffalo  Zone,  M.  P.  T.  0., 
of  N.  Y.,  following  the  refusal  of  local  ex- 
changes to  defray  one-third  of  the  cost  of 
putting  over  the  Greater  Movie  Season  pro- 
ject, have  turned  down  the  plan,  so  that  the 
organization  will  not  be  behind  the  Movie 
Season.  At  the  recent  meeting  of  the  zone 
it  was  decided  to  get  behind  the  plan  if  the- 
distributors  will  come  through  with  a  third 
of  the  costs  and  a  communication  was  sent 
to  the  exchanges  asking  if  they  would  be  will- 
ing to  do  this.    The  exchanges  refused. 

However  most  of  the  leading  downtown  ex- 
hibitors held  a  meeting  and  decided  to  go  ahead 
with  the  campaign  themselves.  Al  Beckerich, 
manager  of  the  Loew  State,  was  named  chair- 
man. The  following  are  among  the  exhibitors 
and  houses  which  signed  up  at  the  meeting : 
Walter  Hays,  Victoria ;  Vincent  R.  McFaul, 
Shea's  Hippodrome ;  M.  Slotkin  and  Fred  M. 
Shafer,  Lafayette  Square ;  Jake  Rappaport, 
Lovejoy;  William  Dillemuth,  Broadway  Ly- 
ceum; J.  H.  Michael,  Regent;  F.  Nowak,  Lin- 
coln ;  Barney  Pohwinkle,  Oriole  and  N.  Vassi- 
liadis,  Clinton-Strand.  These  exhibitors  sub- 
scriho^  liberally  to  the  fund. 


Qreater  Movie  Season 
Qets  N.  Y.  Support 
Hays  Reports 

Fifty  thousand  dollars  for  the  New  York 
Greater  Movie  Season  campaign. 

Marcus  Loew  elected  chairman  of  the  execu- 
tive committee,  with  Joseph  Plunkett,  manag- 
ing-director of  the  Mark-Strand  Theatre,  and 
Charles  O'Reilly,  president  of  the  Theatre 
Owners'  Chamber  of  Commerce,  as  his  prin- 
cipal aides. 

Wells  Hawks  appointed  general  manager 
in  charge  of  local  activities. 

These  were  the  salient  results  of  the  final 
meeting  between  nationally  important  figures 
in  the  exhibiting  field  and  Will  H.  Hays,  presi- 
dent of  Motion  Picture  Producers  and  Dis- 
tributors of  America,  Inc.,  who  inaugurated 
the  August  drive. 

The  Fabian  circuit  in  New  Jersey  stands 
aligned  with  the  national  plan,  A.  M.  Fabian 
has  informed  Hays. 

"'Greater  Movie  Season  is  a  wonderful  idea," 
stated  Fabian.  "Our  entire  circuit  will  be  be- 
hind the  movement.  We  have  already  instructed 
our  publicity  department  to  lay  plans  for  the 
greatest  movie  season  New  Jersey  has  ever 
known." 

A  complete  survey,  according  to  the  Hays 
statement,  of  the  field  shows  that  73  coopera- 
tive campaigns  are  in  active  operation  with 
2,745  theatres  cooperating. 

Warner  Bros,  Take  Over 
Orpheum  in  Chicago 

The  second  official  announcement  concerning 
the  theatre  activities  of  Warner  Bros.,  came 
this  week  in  a  statement  that  they  have  closed 
a  contract  for  the  taking  over  of  the  Orpheum, 
in  Chicago 

The  final  arrangements  were  perfected  be- 
tween Sam  E.  Morris,  general  manager  in 
charge  of  distribution  for  Warner  Bros.,  and 
Aaron  Jones,  of  Jones,  Linick  &  Shaefer, 
owners  of  the  theatre,  when  Mr.  Morris  was 
in  Chicago  recently. 


Suspension! 


Enforcement  of  the  new  film  tax 
and  censorship  law  in  Connecticut, 
which  was  to  have  begun  on  July  8, 
has  been  suspended  pending  determina- 
tion of  its  constitutionality,  as  raised 
by  the  two  test  cases,  details  of  which 
appear  elsewhere  in  this  issue. 


Fitzpatrick-McElroy 
Qet  All  Mich.  City, 
hid.,  Theatres 

Fitzpatrick  &  McElroy  of  Chicago,  have 
purchased  the  controlling  interest  in  the  prop- 
erty, business  and  operation  of  all  motion  pic- 
ture theatres  in  Michigan  City,  Indiana. 

By  the  deal  which  has  just  been  completed 
with  Wallerstein  Brothers,  Fitzpatrick  &  Mc- 
Elroy have  further  extended  the  holdings  of 
their  circuit  by  adding  Indiana  to  the  other 
three  states  in  which  they  are  so  well  repre- 
sented— Illinois,  Michigan  and  Wisconsin.  At 
the  same  time  four  new  theatres,  are  added 
to  the  chain  and  the  total  seating  capacity  in- 
creased 3,500. 

On  July  first  this  circuit  took  over  the 
operation  of  the  Tivoli,  a  combination  vaude- 
ville and  picture  house,  and  the  Starland, 
Dreamland  and  Willard  devoted  to  motion  pic- 
tures exclusively. 

Associated  with  them  in  the  Michigan  City 
transaction  are  local  banking  and  property  in- 
terests represented  by  Dr.  Lebetter,  M.  O. 
Cushman,  and  Harry  Katz,  brother  of  Sam 
Katz,  president  of  the  Balaban  &  Katz  interests. 


BERINSTE1N  APPOINTED 

B.  N.  Berinsteln  of  Los  Angeles  has  been 
designated  a  member  of  the  Executive  Com- 
mittee at  Large  of  the  Motion  Picture  The- 
atre Owners  of  America.  Mr.  Berinstein 
was  for  several  years  a  member  of  the 
official  family  of  the   national  organization. 


Famous  Qets  Five  Rothchild 
Houses;  West  Coast  Deal  Off 

The  five  Market  Street  theatres  controlled  by  the  Herbert  Rothchild 
Entertainment  have  been  acquired  by  Famous  Players- Lasky  and  the 
management  will  pass  over  to  the  producing  organization  as  soon  as  the 
necessary  papers  can  be  drawn  up  and  signed. 

The  houses  included  in  the  deal,  one  of  the  most  important  of  its  kind 
ever  made  in  San  Francisco,  include  the  California,  Granada,  Imperial, 
Strand  and  New  Portola,  a  chain  that  has  been  developed  from  the  suc- 
cess of  the  old  Portola  Theatre. 

The  producing  organization  first  attempted  to  secure  control  of  West 
Coast  Theatres,  Inc.,  whose  leading  local  house  is  Loew's  Warfleld  The- 
atre, but  these  negotiations  were  not  consummated. 

No  changes  are  planned  at  present  in  the  management,  Ed  Baron  re- 
maining in  direct  charge  of  the  five  houses.  It  is  expected,  however,  that 
Sam  Den  bow,  who  has  been  purchasing  film  for  the  chain,  will  be  trans- 
ferred to  New  York. 

The  Strand  Theatre  property  was  purchased  outright  by  the  Rothchild 
interests  some  time  ago  and  has  since  been  transferred  to  the  new  owners. 
This  house  has  been  closed  for  remodeling  and  will  be  re-opened  as  the 
St.  Francis  Theatre  as  soon  as  the  work  is  completed. 


July  18,  1925 


MOVING   PICTURE    WORLD  249 


Hays  Heads  Fight  to  Enjoin  Conn. 
From  Enforcing  New  Tax*Censor  Law 


M.  P.  P.  D.  A,  Establishes  Bureau  for  All 
Exhibitor  Statistics — Pettijohn  and 
Dept.  of  Justice  Sound  Showmen  on 
Status  of  Film  Boards  of  Trade 

By  Tom  Waller 

HOW  a  battle  will  be  waged  to  restrain  the  State  of  Connecticut  from 
enforcing  its  new  law  on  taxation  and  censorship,  on  the  ground  that 
the  infant  statute  is  unconstitutional. 
The  birth  of  a  new  bureau  in  the  Hays  organization  defined  as  an  ABC  in 
exhibitor  statistics. 

The  collaboration  of  a  Department  of  Justice  Agent  and  Attorney  John 
Pettijohn  in  compiling  a  letter  to  determine  national  exhibitor  sentiment  on 
the  status  of  Film  Boards  of  Trade,  resultant  in  the  Hays  office  hearing  from 
about  90  per  cent  of  those  showmen  queried  in  the  thirty-two  trade  zones. 

These  were  the  subjects  made  known  and  discussed  at  a  conference  early 
this  week  among  executives  of  the  Motion  Picture  Producers  and  Distributors 
Association  of  America  and  members  of  the  trade  press.  Courtlandt  Smith, 
Will  Hays'  assistant,  then  revealed  that  this  is  the  first  of  a  series  of  such 
confabs  when  "cards  will  be  laid  on  the  table"  and  the  trade  papers  will  be 
able  to  get  a  "low  down"  in  unison  on  things  as  viewed  in  the  M.  P.  P.  D.  A. 
camp. 


Connecticut  Test  Cases 

Cases  to  test  the  validity  of  the  new  Con- 
necticut statute,  favorable  decisions  for  which 
would  mean  the  literal  shelving  of  this  law, 
will  soon  be  tried  in  the  United  States  Dis- 
trict Court.  Gabriel  Hess,  of  the  Hays  legal 
staff,  stated  that  complaints  in  this  respect  have 
already  been  filed.  Of  the  plaintiffs  in  these 
actions  the  William  Fox  Film  Corporation  and 
the  American  Feature  Film  Company  of  Bos- 
ton, are  two.  The  defendants  named  include 
the  following  Connecticut  officials :  Governor 
John  H.  Trumbull,  Tax  Commissioner  Blod- 
gett,  Deputy  Tax  Commissioner  John  J. 
Splain,  Commissioners  of  Police  Robbins  B. 
Stoeckel,  Frederick  W.  Salmon  and  Ernest  L. 
Isbel;  Superintendent  of  Police  Robert  T. 
Hurley. 

The  plaintiffs  mentioned  will  typify  to  the 
court  the  different  conditions  under  which  pic- 
tures are  distributed  in  the  Nutmeg  state,  Hess 
said,  since  the  first  is  a  member  of  the  M. 
P.  P.  D.  A.  and  subject  to  its  methods  while 
the  second  is  not,  consequently  working  under 
another  system. 

Primarily  the  battle  against  the  enforcement 
of  the  new  law  will  be  based  upon  the  ground 
that  it  is  unconstitutional.  Since  the  statute 
with  the  Governor's  approval  was  placed  upon 
the  state  ledger  and  cannot  be  eradicated  un- 
less such  action  is  taken  by  the  legislature, 
the  aggressive  forces  will  seek  what  will 
amount  to  a  permanent  injunction.  Should  this 
be  secured  it  will  provide  all  the  relief  that 
would  accompany  a  direct  repeal. 

Of  the  many  points  of  contention  which  will 
be  introduced  in  the  course  of  a  clash  of  legal 
talent,  a  most  brilliant  array  of  which  will 
be  headed  by  George  W.  Wickersham  for  the 
showmen,  an  outstanding  one  will  be  that  ship- 
ments are  an  interstate  transaction  and  are 
therefore  not  subject  to  taxation.    As  to  the 


relegating  of  censorship  to  the  police,  plain- 
tiff counsel  will  maintain,  Hess  said,  that  the 
determining  of  whether  or  not  a  picture  is 
offensive  is  not  within  the  judicial  province 
of  guardians  of  the  law. 

The  first  round  in  court  will  be  staged  in 
New  Haven  on  July  10  before  Judges  Rogers, 
Gavin  and  Thatcher.  Wickersham,  noted  New 
York  lawyer  who  has  been  retained  by  the 
Hays  organization,  will  be  aided  in  his  argu- 
ment by  Benedict  M.  Holden  of  Hartford. 
They  will  oppose  the  State's  Attorney  General 
and  his  battery  of  counsel. 

Smith  said  that  he  had  the  assurance  of  the 
M.  P.  P.  D.  A.'s  special  attorneys  that  the 
film  men  should  meet  with  victory.  He  was 
not  aprehensive  over  the  outcome  from  the 
present  perspective  of  things.  Should  the  court 
decree  the  law  to  be  successfully  effective, 
then,  Hays'  assistant  stated,  the  outcome  might 
prove  fatal  in  its  reflective  action,  nationally. 

In  this  connection  it  was  brought  out  by 
Hess  that  at  least  twenty  prominent  newspapers 
in  the  state  have  come  out  with  editorial  em- 
phasis against  the  law.  He  said  that  Connec- 
ticut represents  about  two  per  cent  of  the  en- 
tire intake  from  the  film  industry. 

Should  the  law  become  effective  the  penalty 
is  $100  or  sixty  days  or  both  for  a  violation 
of  any  of  its  clauses. 

Exhibitor  Statistics  Bureau 

The  Department  of  Exhibitor  Statistical  In- 
formation is  the  latest  leaf  to  be  added  to  the 
Hays  organization  booklet.  This  new  bureau 
is  presided  over  by  Bert  New,  a  man  who  has 
been  prominent  in  many  affairs  having  a  na- 
tional bearing.  Everything  relative  to  the  film 
showmen,  from  their  number  to  the  seating 
capacity  of  their  houses,  will  be  corraled  by 
Mr.  New.  This  information  will  be  on  file 
in  the  Hays  office  ready  for  public  inspection 
at  any  time. 


How  Conn.  Tax 
Will  Be  Imposed 

Describing  the  method  of  collecting 
the  new  Connecticut  tax,  Deputy  Com- 
missioner Splaine  said:  "Each  film 
dealer  will  be  required  to  obtain  state 
seals  at  my  office.  All  film  packages 
brought  into  the  state  must  have  one 
of  these  seals  attached,  showing  that 
tax  has  been  paid.  Shipments  that  do 
not  bear  these  seals  will  be  direct  vio- 
lations of  the  law  and  in  ail  such  in- 
stances penalties  as  provided  for  in  the 
law  will  be  applied." 

Commissioner  Blodgett,  in  a  state- 
ment said  that  all  applications  for 
registration  of  films  must  be  presented 
at  his  office  in  the  State  Capitol  in 
Hartford  or  to  Deputy  Commissioner 
Splaine,  whose  office  is  in  Poli's  Palace 
Theatre  Building,  New  Haven,  at  least 
seven  days  before  the  delivery  of  a 
subject   for  exhibition. 

Each  application  must  be  accom- 
panied by  payment  of  the  amount  of 
the  tax  due  the  state.  At  the  time  of 
registration  there  will  be  assigned  to 
each  film  a  serial  number  and  it  is  to 
be  placed  on  the  reels'  container.  The 
number  also  is  to  be  filmed  and  at- 
tached to  the  first  reel  immediately 
after  the  opening  title. 


Figures  and  facts  will  be  its  motto,  accord- 
ing to  Attorney  Pettijohn.  The  status,  politi- 
cally, of  a  town  and  state  will  also  comprise 
a  place  on  its  file  cards.  The  goal  of  this 
innovation  is  to  provide  any  exhibitor  any- 
where with  a  perfect  defense. 

Already  New,  it  was  announced,  has  com- 
piled the  correct  names  and  addresses  of 
14,000  exhibitors.  He  expects  that  this  list  will 
run  over  16,000. 

In  order  to  keep  the  list  up  to  the  minute 
in  accuracy  secretaries  of  Film  Boards  of 
Trade  have  been  instructed  to  check-up  on  the 
showmen  in  their  zone  every  thirty  days.  The 
check-up  will  then  be  compared  to  the  origi- 
nal files  in  the  Hays  office  when  any  necessary 
changes  will  be  made. 

Thus,  if  John  Jones  runs  a  first  run  house 
out  in  Tucson,  Ariz.,  with  1,000  seats,  pays 
$50  tax,  has  open  Sunday  and  possesses  so  many 
playdates,  all  this  is  scheduled  to  be  made 
known  in  the  Hays  bureau. 

The  bureau,  if  carried  out  according  to  pres- 
ent plans,  is  promised  not  only  to  be  a  boon 
to  every  one  in  the  film  industry,  but  also  as 
a  particularly  good  aid  to  matters  up  for  leg- 
islation. Smith  ^tressed  this  point  in  declar- 
ing that  the  bureau  was  created  as  a  help  to 
exhibitors. 

Film  Board  Opinions 

With  the  $300,000  action  filed  recently  by 
an  Ohio  exhibitor  developed  the  news  that 
Department  of  Justice  agents  were  investigat- 
ing Film  Boards  of  Trade.     Pettijohn  con- 


250  MOVING   PICTURE    WORLD  July  18,  1925 

Eighty  Letters  on  Film  Boards'  Status 


firmed  the  report  of  this  investigation  saying 
that  the  boards  had  afforded  the  agents  every 
means  of  co-operation. 

One  agent,  the  Hays  attorney  said,  called 
at  the  M.  P.  P.  D.  A.  headquarters.  After 
going  over  the  books  he  questioned  Pettijohn, 
the  lawyer  stated,  as  to  what  the  national 
sentiment  was  regarding  the  Film  Boards  of 
Trade. 

The  lawyer  said  he  replied  that  ninety-five 
per  cent  of  exhibitors  throughout  the  country 
approved  the  trade  units. 

Pettijohn  quoted  himself  as  suggesting  that 
a  letter  be  sent  out  to  substantiate  his  percent- 
age. The  agent  is  credited  with  having  agreed 
and  having  aided  Pettijohn  in  the  compiling 
of  this  note. 

Copies  of  this  letter  were  then  mailed  to 
the  presidents  of  the  Film  Boards  of  Trade  in 
their  prospective  zones,  thirty-two  in  all, 
throughout  the  country.  The  secretaries  of 
each  board  were  instructed  to  request  three 
representative  exhibitors  in  a  zone  to  express 
their  opinions  in  a  letter  to  the  Hays  organi- 
zation. 

Within  thirty  days  after  the  mailing  of  the 
letter  requesting  these  opinions,  or  this  week, 
Pettijohn  stated  he  is  in  receipt  of  about  80 
of  the  total  96. 

These  replies  were  on  the  table  before  the 
trade  press  representative  at  the  conference. 
Of  those  which  he  read  the  writer  found  only 
a  few  which  were  unalterably  opposed  to  the 
board  system. 

The  most  important  excerpts  from  the  major- 
ity of  these  replies,  excluding  through  courtesy 
the  names  of  the  authors,  are  as  follows : 

I  will  say  that  I  don't  think  a  hell  of  a 
lot  of  it.  It  seems  to  me,  from  my  personal 
observation,  that  it  is  becoming  an  enforce- 
ment, as  well  as  a  collective  agency. 

Where  a  man  is  oversold  on  price  or 
quantity,  the  Arbitration  Board  should  have 
the  privilege  of  adjusting  prices  and  scaling 
the  number  of  pictures  down  to  what  is  rea- 
sonable and  fair. 


known  method  that  I  know  of,  where  these 

matters  can  be  taken  care  of. 


Oral  testimony  should  be  permitted  before 
the  Board,  even  if  It  is  only  the  word  of 
the  exhibitor  against  that  of  the  salesman. 
It  would  be  up  to  the  Board  of  Trade  to 
determine  the  truth  and  act  accordingly. 

However,  with  all  of  its  disadvantages  to- 
ward the  exhibitor,  I  feel  that  the  Board  of 
Arbitration  has  proved  a  good  thing  for  the 
industry  as  a  whole,  for  in  the  rigid  enforce- 
ment of  contracts,  exhibitors  have  been 
taught  that  they  can't  go  out  and  tie  up 
most  of  the  pictures  in  the  market,  to  the 
disadvantage  of  his  competitor,  never  intend- 
ing to  play  them  at  all. 

I  have  only  had  one  experience  with  the 
Board,  but  the  treatment  I  received  from 
them  was  certainly  all  that  anyone  could 
ask,  and  I  am  sure  that  I  should  like  to 
see  it  continue  as  at  present. 

Having  been  a  member,  as  an  exhibitor, 
of  the  arbitration  board,  I  feel  that  I  am 
qualified  and  able  to  say  that  I  consider  the 
Arbitration  Plan,  adopted  by  the  Kxhibitors 
and  Distributors,  as  the  only  fair  way  to 
settle  disputes  and  protect  both  the  dis- 
tributors and  exhibitors. 

In  all  the  cases  that  were  taken  up  before 
the  Board  while  I  was  a  member,  while  95 
ner  cent  of  the  cases  were  decided  in  favor 
of  the  distributor,  I  feel  that  the  exhibitors 
were  also  very  fair  in  deciding  these  cases 
impartially.  There  are  so  many  angles  to 
our  business  and  so  many  controversies  that 
come  up  from  time  to  time  between  exhi- 
bitor and  distributor  that  this  is  the  only 


1.  How  has  it  affected  the  exchanges?  It 
has  put  their  work  upon  a  definite  basis 
which  enables  them  to  count  upon  the  play- 
ing of  all  pictures  for  which  they  have  the 
proper  contracts  with  the  exhibitors.  It  has 
led  to  the  prompt  playing  of  pictures  bought 
for  the  reason  that  exhibitors  have  felt  that 
they  must  live  up  to  their  agreements.  It 
has  given  the  exchanges  a  force  which  can 
be  applied  to  the  unfair  exhibitors  in  that 
a  great  many  exhibitors  do  not  desire  the 
publicity  of  being  brought  before  their 
brother  exhibitors  for  unfair  methods  and 
breaches  of  contract.  It  has  also  called  to 
the  attention  of  exchange  managers,  the 
unethical  and  sometimes  dishonest  method 
used  by  salesmen  with  the  result  that  there 
is  a  better  class  of  salesmen  in  this  territory 
than  before  the  coming  of  the  Board. 

2.  How  has  it  affected  the  exhibitors? 
The  greatest  benefit  I  have  noted  is  that  it 
has  ended  the  practice  of  so  many  exhibitors 
of  overbuying  either  through  ignorance  or 
the  desire  to  "sew  up  the  product"  in  a  par- 
ticular town.  It  has  also  led  to  more  busi- 
nesslike methods  upon  the  part  of  exhibitors 
in  keeping  to  their  obligations  and  respon- 
sibilities. It  has  enabled  the  small  exhibitor, 
who  formerly  had  little  redress  against  a 
large  producer  or  distributor,  to  have  his 
complaints  heard  and  adjusted  as  the  equit- 
ies and  justice  of  the  case  required.  In  the 
past  this  would  have  meant  expensive  and 
long-delayed  legal  action  for  him. 


New  Film  Boards 

Canada  will  have  four  Film  Boards 
of  Trade  since  the  Dominion  now  pos- 
sesses six  distributing  depots,  the 
M.  P.  P.  D.  A.  made  known  this  week. 

Arrangements  are  now  being  made, 
it  was  also  revealed,  for  the  establish- 
ment of  a  board  in  Mexico  City 

Charleston,  West  Va.,  has  just  been 
made  the  seat  of  a  trade  board.  This 
was  done  for  the  convenience  of  the 
exhibitors  in  that  territory  and  upon 
their  own  request,  Attorney  Pettijohn 
stated. 


3.  How  has  it  affected  the  industry  as  a 
whole  in  this  territory?  I  believe  that  it 
has  been  of  great  good  in  smoothing  out  all 
sorts  of  difficulties  and  in  the  promotion  of 
better  feeling  between  exhibitors  and  ex- 
changes. As  I  see  it,  it  has  been  a  good 
thing  from  many  angles  and  I  favor  Its 
continuance. 


I  do  not  hesitate  to  give  my  unqualified 
approval  to  the  work  that  has  been  and  is 
being  done  by  our  efficient  organization.  I 
am  sure  that  this  medium  of  solving  the  ex- 
hibitors' and  distributors'  problems  is  the 
only  feasible  and  fair  method  of  arbitra- 
tion. 


It  is  my  opinion  that  the  Arbitration  Board 
of  this  Film  Board  is  just  this — judge  and 
jury — settling  all  cases  to  their  own  satisfac- 
tion. It  is  an  illegal  combine  in  restraint  of 
trade  and  should  be  handled  as  any  other 
violation  of  the  law,  both  criminally  and 
civilly.   

Personally  I  think  it  is  a  God-send  to  the 
Film  Industry  and  the  light  is  gradually 
breaking  in  on  those  who  yet  have  to  rea- 
lize that  times  have  changed,  and  that  fair- 
ness in  the  Film  business  is  coming  into  its 
own  through  the  medium  of  the  Arbitration 
Boards. 


The  members  of  the  Joint  Boards  of 
Arbitration  have  been  very  fair-minded  and 
have  been  a  real  help  in  adjusting  what 
otherwise  might  have  proved  to  be  a  serious 
situation.   

It  is  a  real  pleasure  for  me  to  reply  to 
your  letter  and  assure  you  that  my  experi- 
ence with  the  above  mentioned  Board  has 
absolutely  convinced  me  that  they  are  acting 
without  ANT  partiality  between  exhibitor 
and  film  exchanges,  and  with  an  absence  of 
any  political  influence  to  govern  their  serv- 
ices In  any  way.   

On  Arbitration  in  this  zone,  will  say  that 
I  believe  that  it  has  been  for  some  time  past, 
and  is  now  being  carried  out  fairly,  Im- 
partially and  successfully  and  functioning  to 
the  best  interests  of  the  majority. 


It  has  been  the  opinion  of  the  Kunsky 
organization  ever  since  these  boards  were 
established  that  they  had  filled  a  long  felt 
want,  and  had  brought  about  a  feeling  of 
friendliness  and  good  will  between  the  ex- 
hibitor and  the  distributor,  which  was  sadly 
lacking  for  many  years. 


From  what  I  hear  from  the  other  ex- 
hibitors who  have  attended  the  board  meet- 
ings it  is  my  impression  that  the  board  func- 
tions with  great  success  locally  at  least. 


I  believe  that  the  Arbitration  Board  in 
this  district  has  been  working  for  the  good 
of  both  the  exhibitors  and  exchanges,  and 
that  the  work  of  this  board  has  saved  money 
for  both  interests. 

This  idea  is  based  on  my  knowledge  that 
litigation  In  court  is  very  expensive  and 
very  tedious,  and  practically  all  of  the 
troubles  in  our  trade  have  been  and  can  be 
settled  before  the  Board  of  Arbitration. 


Arbitration  Is  in  my  opinion  one  of  the 
great  steps  in  the  advancement  of  the  mov- 
ing picture  industry. 


It  Is  my  opinion  that  the  Oklahoma  Joint 
Board  of  Arbitration  is  doing  some  real,  con- 
structive work  in  the  industry  in  this  State 
and  from  my  experience  and  observation  it 
is  my  opinion  that  all  representatives  on 
this  Board  have  been  conscientious  and  fair 
in  their  decisions  on  claims. 


As  you  know,  I  have  been  a  member  of 
the  Arbitration  Board  since  its  birth,  and  I 
can  truthfully  say  that  every  case  has  been 
handled  in  an  honest  and  just  manner  by  the 
arbitrators.  This  Board  has  its  drawbacks, 
but  with  the  co-operation  of  the  Film  Board 
of  Trade  I  am  sure  that  these  difficulties  can 
be  ironed  out  to  everyone's  satisfaction. 


You  will  no  doubt  recall  your  requesting 
my  opinion  as  to  what  I  think  of  the  func- 
tioning of  the  Oklahoma  City  Film  Board  of 
Trade  and  the  Oklahoma  Joint  Board  of 
Arbitration. 

Both  of  these  organizations  have  been  a 
great  help  In  alleviating  some  very  trying 
situations  which  the  writer  had  thought  were 
due  to  remain  with  the  film  business  for- 
ever, inasmuch  as  all  previous  attempts  to 
put  matters  on  a  business-like  basis  had 
failed. 

The  spirit  of  co-operation  and  a  desire  to 
do  some  real,  constructive  work  for  both 
the  exchanges  and  the  theatre  owners,  I  am 
happy  to  say,  seems  to  be  the  controlling 
factor  In  both  of  the  above  organizations. 


The  Joint  Board  of  Arbitration  has  been 
functioning  very  effectively  and  satisfactor- 
ily and  is  doing  a  great  work  in  adjusting 
the  difficulties  between  distributors  and  ex- 
hibitors at  a  tremendous  financial  saving  in 
avoiding  the  law  courts  as  well  as  effecting 
more  amicable  settlements  of  disputes  be- 
tween  the  distributors  and  exhibitors. 


It   has   been   my   experience,   and   I  have 
served   on   the  Arbitration    Board  occaslon- 
(Continued  on  page  254) 


July  18,  1925 


MOVING    PICTURE  WORLD 


251 


Seider  Hurls  Defy  at  Hays  Lawyer's 
Claim  of  Film  Boards'  Efficiency 


Milwaukee  Demonstrated  True  Sentiment  of 
U.  S.  Exhibitors  Declares  M.  P.  T*  O.  A.  Ex- 
ecutive— Calls  80  Letters  "Nullity" — 
Bares  Burkan*Hess  Contract  Talk 

By  TOM  WALLER 

DECLARING  that  Film  Boards  of  Trade  and  Boards  of  Arbitration  can- 
not function  satisfactorily  and  successfully  until  an  equitable  contract, 
.  approved  by  exhibitors  as  well  as  producers  and  distributors,  is  estab- 
lished, Joseph  M.  Seider,  chairman  of  the  Motion  Picture  Theatre  Owners  of 
America's  committee  on  contract  and  arbitration,  puts  himself  on  record  as 
stamping  the  eighty  letters  received  by  the  Hays'  organization  as  a  nullity  in 
true  significance. 

Seider's  opinion  was  sought  by  the  writer  after  Attorney  Pettijohn  had 
made  the  statement  to  the  trade  press  early  this  week,  the  story  of  which 
appears  elsewhere  in  this  issue,  that  he  had  told  a  Department  of  Justice 
agent  that  fully  95  per  cent  of  exhibitors  throughout  the  country  favor  Film 
Boards  of  Trade. 

In  a  lengthy  interview  with  Moving  Picture  World  the  chairman  of  the 
National  committee  on  contract  and  arbitration  laid  bare  an  alleged  conference 
between  Attorney  Gabriel  Hess,  of  the  Hays  organization  and  Lawyer  Nathan 
Burkan  on  the  hatter's  contract.  Hess  is  credited  with  having  objected  stren- 
uously to  its  clause,  providing  for  the  designation  of  playdates  and  contend- 
ing that  the  exhibitor,  to  use  the  words  of  Seider,  "has  no  right  to  dictate  or 
request  particular  clauses  in  a  contract." 

In  the  course  of  the  interview  Seider  quoted  at  length  the  clause  referred 
to.  Incidentally,  this  is  the  first  time  any  verbatim  account  of  the  widely 
discussed  Burkan  project  has  been  obtained  for  publication.  So  that  there 
may  be  no  possible  misconstruence  of  Seider's  viewpoint  on  this  subject  we 
submit  his  answer  to  us  directly  to  you  as  follows : 


Elliott  Pledge 


At  the  meeting  this  week  of  the  In- 
dependent Motion  Picture  Association 
of  America  Managing  Director  Fred- 
erick Elliott  announced  the  appoint- 
ment of  a  committee  to  confer  with 
the  M.  P.  T.  O.  A.'»  committee  on  an 
equitable  contract.  This  is  Elliott's 
first  move  to  fulfill  his  pledge  made 
last  week  at  the  New  Jersey  conven- 
tion. The  committee  appointed,  com- 
posed of  three  members,  will  be  made 
known  next  week. 


"The  present  contract  speaks  for  itself.  Time 
and  again  we  have  pointed  out  what  was  wrong 
with  it  and  we  have  admitted  what  was  good 
in  it.    The  same  goes  for  arbitration. 

"The  demonstration  against  the  present 
contract  and  system  of  arbitration  at  the 
Milwaukee  convention  during  the  discussion 
of  these  matters  shows  clearly  the  inaccuracy 
of  the  statement  by  Mr  Pettijohn  to  the  De- 
partment of  Justice  agent  that  95  per  cent, 
of  the  theatre  owners  of  the  country  are 
satisfied  with  the  present  Film  Boards  of 
Trade  and  their  method  of  arbitration. 

"Why  does  not  the  Hays  organization  show 
wherein  we  are  wrong,  instead  of  submitting 
eighty  letters? 

"We  can  obtain  and  submit  hundreds  of  let- 
ters showing  the  opposite  view.  We  do  not  say 
that  those  who  speak  in  the  affirmative  for  the 
present  arbitration  system  are  entirely  wrong. 
Recause,  based  on  the  old  method  of  arbitration 
and  the  '57  varieties  of  contract'  as  expressed 
by  Charles  O'Reilly,  the  improvement  is  tre- 
mendous. Naturally,  instead  of  only  exchange- 
men  sitting  and  judging  the  theatre  owner  and 
deciding  what  they  want  to  do  with  him,  it  is 
very  helpful  to  have  an  equal  number  of  ex- 
hibitors with  an  equal  number  of  exchange- 
men  do  this.  Rut  yet  the  present  system  is 
very  bad  for  the  theatre  owner. 


"First — The  Film  Hoards  of  Trade  control 
the  arbitration  system  and  the  Film  Boards  of 
Trade  are  controlled  by  the  Hays  organization. 
The  Hays  organization  denies  this — yet  Mr. 
Pettijohn  is  general  counsel  and  Mr.  Hess  is 
general  attorney.  It  cannot  be  disputed  that 
both  of  these  gentlemen  are  connected  with  the 
Hays  organization. 

"Second — To  this  not  only  theatre  owners 
have  objection  but  many  independent  producers, 
as  is  manifested  by  the  withdrawal  of  Mr. 
Rromberg  in  Atlanta. 

"Third — The  exhibitor  has  not  the  right  to 
select  his  own  arbitrators.  They  are  appointed 
for  him. 

"Fourth — When  a  judgment  is  rendered 
against  the  theatre  owner  the  judgment  is  not 
carried  out  through  the  due  process  of  law. 
The  theatre  owner  is  practically  deprived  of 
his  property  through  all  the  exchanges,  mem- 
bers of  the  Film  Boards  of  Trade  refusing 
to  sell  or  deliver  him  pictures  until  the  award 
is  carried  out. 

"Fifth — The  producer,  it  is  contended,  pun- 
ished when  he  fails  to  carry  out  the  award  of 
the  arbitration  board  through  further  arbitra- 
tion being  denied  him.  This  tends  to  prove 
emphatically  that  the  Film  Boards  of  Trade 
and  arbitration  boards  as  now  constituted  are 
purely  collection  agencies  for  the  distributors. 

"Sixth— The  contract   itself   is  inequitable. 


It  has  been  characterized  by  a  New  Jer- 
sey judge  as  a  'one  way  street'  favoring  the 
distributors. 

"Seventh — Arbitration  as  constituted  today  is 
litigation — not  arbitration.  It  defeats  the  very 
purpose  of  arbitration.  Instead  of  the  arbitra- 
tors attempting  to  mediate  or  adjust  or  decide 
the  dispute  for  the  disputing  parties,  they  con- 
stitute themselves  a  court  and  rule  on  questions 
of  law  and  give  judicial  verdicts. 

"Eighth — An  inheritance  from  the  old  system 
of  motion  picture  arbitration  is  the  so-called 
Part  One  of  the  present  arbitration  method. 
Here  a  judgment  is  rendered  against  an  ex- 
hibitor who  does  not  appear  or  refuses  to 
arbitrate,  and  film  is  refused  him  in  accordance 
with  the  terms  of  this  biased  contract. 

"The  law  is  very  clear  on  this  last  subject. 
When  a  man  agrees  in  his  contract  to  arbitrate 
an  order  can  be  obtained  compelling  arbitra- 
tion. Of  course  the  contract  containing  this 
arbitration  agreement  must  be  fair  and  equit- 
able or  the  court  should  not  uphold  any 
clause  in  such  a  contract. 

"Perhaps  this  is  what  the  distributor  is 
afraid  of  and  this  is  the  reason  for  this  Part 
One  proceeding  which  amounts,  in  the  opinion 
of  many  theatre  owners,  to  their  being  coerced 
into  paying  for  peace  and  the  pursuit  of  their 
business  endeavors. 

"These  are  not  all  our  objections.  They  will 
serve,  I  think,  to  indicate  some  of  our  major 
contentions. 

"Just  recently  I  had  an  interesting  talk  with 
Mr.  Burkan.  He  told  me  that  he  had  sub- 
mitted his  contract  to  the  Hays  organization 
and  that  Mr.  Hess  claimed  that  the  exhibitors 
and  the  Hays  organization  at  their  recent  con- 
ferences on  the  re-drafting  of  the  uniform  con- 
tract had  agreed  upon  the  major  points  in  the 
dispute. 

"This  is  not  so.  We  did  not  agree  and  our 
negotiations  were  not  concluded.  At  the  very 
outset  of  my  report  rendered  at  the  Milwaukee 
convention  I  emphatically  stated  this  fact. 

"Mr.  Burkan  tells  me  that  Mr.  Hess'  main 
objection  was  to  the  clause  that  covers  the  des- 
ignation of  playdates.  I  also  went  fully  into 
this  subject  in  my  national  convention  report. 

"It  cannot  be  disputed  that  this  is  a  very 
vexatious  problem — one  which  must  be  solved. 
What  better  solution  can  there  be  for  this 
particular  and  very  important  phase  than  this 
clause  in  the  Burkan  contract  which  is  as 
follows: 


252  MOVING    PICTURE    WORLD  July  18,  1925 

Challenges  Hays  to  Meet  Contentions 


FOURTH — The  exhibition  date  of  each 
nuch  photoplay*  which  has  not  otherwise 
herein  been  specified,  sihnll  lie  fixed  as  fol- 
lows: 

(a)  For  all  purposes  under  this  contract, 
the  release  date  of  such  photoplay  shall  be 
construed  to  be  the  date  when  such  phot€>- 
play  shall  have  been  exhibited  for  the  first 
time  in  a  first-run  theatre  in  the  key  city 
in  the  district  in  which  the  thentre  herein 
is  located. 

Prompt  notice  of  such  exhibition  date  and 
the  date  of  the  expiration  of  the  protection 
period  of  said  first-run  theatre  shall  be  given 
to  the  exhibitor. 

From  and  nfter  the  date  of  the  expiration 
of  such  protection  period  (not  to  exceed  — 
days)  such  photoplay  shall  forthwith  be- 
come available  to  the  exhibitor  for  exhibi- 
tion nnder  this  contract. 

(b)  If  the  exhibitor  is  entitled  to  a  first- 
run  of  such  photoplay,  the  exhibitor  shall  fix 
an  exhibition  date,  such  date  to  be  within  a 
period  not  exceeding:  three  (3)  weeks  follow- 
ing the  expiration  of  the  protection  period 
aforementioned.  If  the  date  of  exhibition  so 
fixed  by  the  exhibitor  shall  not  be  available 
because  of  insufficiency  of  positive  prints, 
the  distributor  shall  so  notify  the  exhibitor 
and  the  exhibitor  thereupon  shall  have  an 
additional  period  of  seven  (7)  days  within 
which  to  fix  such  exhibition  date.  The  notice 
of  the  exhibitor,  fixing  the  exhibition  date 
as  aforementioned,  shall  be  given  to  the  dis- 
tributor at  least  two  (2)  weeks  prior  to  sueh 
exhibition  date. 

If  the  exhibitor  shall  fnll  to  fix  such  ex- 
hibition date  in  the  manner  above  provided, 
the  distributor  shall,  promptly  after  the  ex- 
piration of  three  (3)  weeks  following  the 
protection  period,  fix  sueh  exhibition  date 
such  date  to  be  within  two  weeks  following 
such  three  (3)  week  period,  and  In  such  case 
the  date  so  fixed  by  the  distributor  shall,  for 
all  purposes  hereunder,  be  deemed  the  ex- 
hibition date  of  snch  photoplay. 

(c)  In  case  the  exhibitor  shall  have  a  run 
subsequent  to  a  first-run,  then  the  exhibitor's 
exhibition  date  of  such  photoplay  shall  be 
fixed  in  like  manner  as  hereinabove  provided 
for  the  exhibition  with  respect  to  a  first-run, 
except  that  all  periods  shall  run  from  the 
date  of  the  expiration  of  the  protection 
period  of  the  exhibitor  having  a  run  imme- 
diately prior  to  that  of  the  exhibitor  named 
in  this  contract. 

(d)  In  the  event  any  of  such  photoplays 
shall  not  be  exhibited  In  a  first-run  theatre 
in  the  key  city  In  the  territory  embracing 
the  theatre  herein,  within  a  reasonable  time 
after  Its  production,  and  within  such  period 
no  definite  booking  therefor  shall  have  been 
fixed  by  any  such  first-run  theatre,  then  the 
distributor  obligates  Itself  to  fix  a  general  re- 
lease date  which  shall  be  within  a  reasonable 
time  after  the  completion  of  the  production 
of  such  photoplay  and  such  release  date  so 
fixed  shall  be  deemed  to  be  the  release  date 
for  all  purposes  under  this  article.  Said 
photoplay  shall  thereupon  forthwith  after 
such  date  become  available  for  exhibition 
under  this  contract,  with  the  same  force  and 
effect  as  if  such  release  date  were  the  date  of 
expiration  of  the  protection  period  herein- 
above in  the  preceding  subdivision  referred 
to. 

(e)  In  case  this  contract  shall  embrace  a 
series  of  feature  photoplays  five  reels  or  more 
In  length  and  featuring  a  particular  star  or 
director,  the  exhibitor  shall  not  be  required 
hereunder  to  exhibit  more  than  one  photo- 
play of  such  series  every  five  (5)  weeks. 

(f)  So  far  as  the  same  may  be  feasible, 
the  distributor  agrees  to  release  the  photo- 
plays embraced  hereunder  at  equal  Intervals 
apart,  to  the  end  that  the  exhibitor  shall  be 
enabled  to  exhibit  such  photoplays  so  far  aa 
practicable,  over  the  entire  term  of  this  con- 
tract, at  approximately  equal  intervals. 

"Mr.  Burkan  tells  me  in  this  never-to-be-for- 
gotten talk  we  had  during  the  banquet  in 
Asbury  Park  last  week  that  Mr.  Hess  argued 


that  the  exhibitor  has  no  right  to  dictate  or 
request  particular  clauses  in  a  contract.  Mr. 
Hess  contended  that  in  every  other  line  of 
business  the  seller  makes  his  contract  and 
the  buyer  either  buys  under  its  terms  or  not. 

"How  can  you  apply  this  argument  to  this 
business  of  ours?  In  this  business  all 
the  distributors  got  together  and  decided  to 
use  one  procedure  under  which  the  ex- 
hibitor must  buy — or  he  cannot  buy  at  all. 
Thus  the  exhibitor  has  no  chance  of  buying 
from  the  man  who  gives  him  a  squarer  deal. 
Every  distributor  uses  the  same  selling  methods 
and  the  exhibitor  has  no  alternative.  He  must 
take  it  or  leave  it 

"All  the  eighty  letters  which  the  Hays  or- 
ganization has  obtained  cannot  measure  up 
to  the  statement  of  one  man — Sol  Raives. 
He  has  given  up  all  of  his  time  to  arbitra- 
tion. He  is  a  true  exponent  of  the  principle 
of  arbitration  and  has  been  tied  up  with  it 
for  the  past  four  years. 

"Raives  tells  us  that  the  reason  there  is  not 
a  greater  realization  of  the  seriousness  of  this 
situation — of  this  one-sided  contract,  the  bad 
rules  governing  arbitration — is  because  arbitra- 
tors work  so  hard  and  exert  super-human 


Saw  61  fill  Posters 


During  the  first  six  months  of  1925, 
Martin  Singher  of  Montreal,  theatre 
poster  censor  of  that  city,  examined 
61,027  posters  and  other  display  signs 
for  use  in  theatre  lobbies  and  stands 
and  of  this  number  54,465  pieces  were 
accepted,  6,562  posters  being  rejected. 
The  report  for  the  period  ending  June 
30  issued  by  Mr.  Singher  thus  reveals 
that  more  than  10  per  cent,  of  theatre 
posters  were  banned  by  him. 

Receipts  for  the  examination  of  all 
posters  during  the  six  months  totaled 
$1,743.  The  report  gives  figures  for 
each  of  the  six  months  and  it  is  shown 
that  June  was  the  record  month,  no 
less  than  12,777  posters  being  examined 
in  that  month,  of  which  899  were  re- 
fused the  official  stamp  of  approval. 
The  total  number  of  posters  examined 
month  by  month  makes  enlightening 
data:  January,  9,769;  February,  9,000; 
March,  9,597;  April,  9,630;  May,  10,253; 
June,  12,777. 


DINE  ROSENBLUH 

The  friends  and  associates  of  Louis  Rosen- 
bluh,  executive  of  New  York  Exchange  of 
Pox  Film  Corporation,  gathered  recently  at 
the  Hotel  Astor  at  a  farewell  dinner  tendered 
in  his  honor  prior  to  his  departure  for 
Europe,  for  a  much  deserved  rest. 

Among  those  present  were  Harry  Thomas, 
vice-president  and  general  manager  of 
Merit  Film  Corporation;  Abe  Blumstein. 
general  manager  of  Commonwealth  Film 
Corporation;  Al  Marstyn.  prominent  New 
York  exhibitor;  Ben  Levine.  general  man- 
ager of  Oxford  Exchange;  Dave  Gross,  of 
First  National;  Leo  JuskoWltz,  Joseph  J. 
Felder,  Frank  Walsh,  Adolph  Weiss,  Nat 
Furst,  Jack  Meyers  and  Moe  Sanders. 

Louis  Phillips,  attorney  and  executive  sec- 
retary of  the  F.  I.  L  M.  Club,  acted  as  toast- 
master. 


efforts  to  obtain  a  square  deal  for  the  theatre 
owner  before  the  arbitration  board  in  spite 
of  the  one-sided  contract  on  arbitration  rules. 

"He  holds  out  to  us  the  promise  of  so  much 
better  arbitration  if  we  establish  an  equitable 
contract  and  fair  system  of  arbitration. 

"Mr.  Burkan's  contract  is  a  masterpiece.  I 
said  that  before  and  I  say  it  again.  However, 
I  do  not  consider  it  a  solution  because  he  has 
not  gone  far  enough. 

"This  comment  may  appear  laughable  in  view 
of  the  attitude  taken  by  Mr.  Hess  in  his  action 
in  rejecting  Mr.  Burkan's  contract. 

"But,  bear  this  in  mind.  We  cannot  go 
half  way  on  this  proposition.  We  must  bridge 
all  our  differences  with  a  single  sweep.  A  con- 
cession and  the  giving  to  us  of  half  our  rights 
would  temporarily  appease.  This,  however, 
would  only  throw  further  into  the  future  the 
solution  of  this  problem  which  is  so  necessary 
for  the  safeguarding  of  our  investments. 

"Just  as  getting  exhibitor  participation  in 
arbitration  without  correcting  the  fundamental 
wrongs,  only  tended  to  give  apparent  legal 
sanction  to  an  illegality  and  further  delaying  a 
solution,  just  so  would  our  accepting  a  com- 
promise without  getting  down  to  the  solution 
protract  safety,  a  square  deal  and  the  buy- 
ing and  selling  on  a  mutual  basis  of  con- 
fidence. 

"Why  do  the  distributors  fear  so  much  the 
establishment  of  a  fair  and  equitable  contract  ? 

"It  cannot  be  that  they  do  not  want  fair 
dealing.  I  am  inclined  to  believe  that  they 
judge  the  theatre  owner  not  as  he  is  today, 
but  as  he  was  in  1910. 

"It  now  takes  real  money  to  even  lease  a 
small  house.  The  theatre  owner  is  now 
financially  responsible.  He  has  'graduated 
from  the  store  front  type  of  'movie.'  He 
has  a  big  investment  at  stake. 

"The  exhibitor  ranks  of  today  are  filled 
with  men  from  all  walks  of  life  and  while 
the  exhibitor  end  of  the  business  has  grown 
the  opinion  of  the  distributor  for  the  theatre- 
owner  has  not  kept  pace.  We  find  distribu- 
tors applying  the  1910  customs  to  the  1925 
exhibitors. 

"The  distributor  can  well  afford  to  give  up 
the  advantage  held  by  him  over  the  exhibitor 
through  the  control  of  a  contract  and  arbitration. 

"The  theatre  owner  is  an  appreciative  sort, 
so  hungry  for  the  respect  to  which  he  is 
entitled  that  I  have  often  seen  a  showman  buy 
from  a  salesman  only  because  he  has  addressed 
him  as  'Mister.' 

"We  even  have  exhibitors  praising  the  present 
arbitration  system  because  it  is  such  an  im- 
provement over  its  predecessor. 

"The  establishment  of  a  fair  contract  and 
arbitration  will  go  further  than  is  now 
apparent.  Strip  both  the  exhibitor  and  the 
distributor  from  the  fear  which  they  now  have 
for  each  other.  Then  the  natural  coarse  of 
evolution  will  do  the  rest.  By  this  I  mean 
that  the  barterings  in  the  buying  and  selling  of 
pictures  will  be  eliminated. 

"Both  parties  will  sooner  come  to  the  point 
and  a  fair  rental  price  will  be  sooner  agreed 
upon  under  a  live  and  let  live  policy.  Unlike, 
as  illustrated  in  the  Gleichman  case  where 
neither  party  would  give  and  take,  accord- 
ing to  the  trial  justice — let  us  have  a  give 
and  take  method  of  doing  business." 


July  18,  1925 


MOVING    PICTURE  WORLD 


253 


Colby  Harriman  Astounds  N,  J* 

Convention  With  Presentations 

World's  Specialist  Stages  Qreatest  Entertain- 
ment Program  Asbury  Ever  Witnessed — 
His  Motto:  "Everything  for  Nothing" 


TO  Colby  Harriman  goes  the  credit  for  making  the  entertainment  program 
enjoyed  by  New  Jersey  exhibitors  last  week  in  Asbury  Park  one  of  the 
most  successful  ever  staged  at  any  convention. 
Not  only  the  good  songs  and  shapely  dancers  and  other  things  which  go  to 
make  up  Harriman's  presentations,  but  the  author-composer-manager's  exem- 
plary and  factful  address  on  "Bringing  Broadway  to  Main  Street,"  wherein 
were  tips  on  how  the  small  exhibitor  could  save  $400  out  of  $500,  made  Moving 
Picture  World's  Presentation  Editor  a  big  factor  for  the  New  Jerseyites. 

Harriman  did  everything  for  nothing  and  got  practically  everything  for 
nothing.  The  show  he  staged  would  have  set  a  vaudeville  agency  back  a  few 
"grands."  How  to  squeeze  a  dollar  and  get  all  the  benefit  of  the  untouched 
fruit  was  the  essence  of  Colby's  address.  Below  are  some  of  the  meaty  excerpts : 


There  are  only  two  streets  in  the  great  land 
of  show  business — Broadway  and  Main  Street. 
Both  are  equal  in  importance,  in  prestige.  Un- 
fortunately, there  has  been  a  wide  difference 
in  the  tonal  quality  of  the  product  which  car- 
ries the  brand  of  the  particular  street. 

We  may  attribute  this  difference  to  a  well 
defined  production  scheme  on  one  hand,  and 
a  fear  of  one's  limitations  and  under-estimated 
capabilities  on  the  other.  Broadway  has  had 
excellent  press  agents,  while  many  an  artistic 
presentation  has  bloomed,  unseen,  unsung,  be- 
cause of  a  certain  timidity  on  the  part  of  the 
producer, — in  plain  words — he  has  been  afraid 
to  place  his  work  in  proportionate  comparison 
with  that  of  his  Broadway  cousin. 

Main  Street  has  a  right  to  the  best  in  presen- 
tations and  there  is  no  logical  reason  why 
Broadway  should  have  a  monopoly  on  this 
newer  art.  Patrons  are  patrons  no  matter 
where  they  are,  they  are  just  as  capable  of 
appreciating  the  artistic,  the  better  things  in 
program  features  as  the  patrons  in  the  metro- 
polis, and  in  these  days  of  progression  in  pro- 
grams it  has  developed  to  a  point  where  there 
is  an  insistent  demand  on  the  theatre  manager 
to  incorporate  these  features  in  his  program 
surrounding   the  picture. 

But  many  have  attempted  to  bring  the  Broad- 
way idea  to  the  Main  Street  house  and  have 
failed.  This  may  be  attributed  to  the  lack  of 
attention  to  the  basic  principles  underlying  the 
inauguration  of  such  ideas.  A  man  who  at- 
tempts to  transplant  a  full  grown  tree  to  a 
small  box,  may  enjoy  the  verdure  and  beauty 
of  the  thing  for  a  time,  but  inevitably  it  will 
wither  and  die,  because  in  transplanting  it  he 
thought  only  of  the  immediate  effect  and  not 
of  its  future  growth  and  flourishing. 

I  could  cite  many  instances  where  smaller 
theatres  have  tried  to  present  the  better  things 
without  fixing  the  foundation.  But,  when  these 
have  been  tested  and  the  limitations  noted,  the 
type  of  producion  particularly  applicable  to 
the  theatre  can  be  devised  or  secured  and  suc- 
cess accorded  its  production. 

This  brings  us  to  the  keynote  of  our  argu- 
ment. It  is  possible  to  bring  a  truly  Broad- 
way type  of  presentation  to  a  smaller  theatre 
or  a  Main  Street  house  if  a  proper  basic  plan 


is  inaugrated.  When  this  transpires  .  the 
added  features  will  not  only  be  welcomed  with 
an  increasing  interest  but  will  attract  at  the 
box-office. 

Presentations,  Prologues  and  Epilogues,  and 
kindred  forms  of  artistic  expression  in  the  mo- 
tion picture  theatre  have  been  and  are  being 
developed  to  a  degree  where  it  is  possible  for 
us  to  talk  standardization,  not  only  in  the  mat- 
ter of  artistry,  but  in  costs  as  well.  There 
have  been  a  few  persisent  producers  who  have 
given  colossal  effort  to  the  work  of  develop- 
ment, until  today,  it  is  possible,  after  months 
of  testing,  trying,  eliminating,  and  adjusting,  to 
be  able  to  present  this  particular  form  of 
production  in  all  theatres. 

The  cost — which  is  the  most  vital  element  in 
the  whole  scheme  of  things — has  now  come 
within  the  range  of  common  sense.  The  cus- 
tom used  to  be — produce  and  then  figure.  To- 
day it  is  reversed.  With  basic  materials  at 
prices  and  in  such  forms  as  are  within  the 
reach  of  all,  the  scenic  and  lighting  investiture 
is  comparatively  simple.  Attractions  (artists) 
offer  such  a  wide  range  and  selection,  that 
these  can  be  secured  at  prices  commensurate 
with  the  financial  requirements  of  house  over- 
head. 

Presentations  pay  when  properly  introduced. 
There  is  no  reason  why  they  should  show  a 
loss  and  be  a  millstone  around  the  theatre  own- 
er's neck,  because  with  a  proper  exploitation, 
tying  them  up  to  the  program  like  a  short 
subject,  giving  them  equal  attention  in  the 
billing,  ballyhooing  them  occasionally,  they  can 
be  made  attractive  at  the  box  office,  and  that 
means  money. 

This  presentation  business  is  a  large  one 
full  of  problems,  and  no  exhibitor  should  plunge 
into  it  unless  he  has  tied  up  in  some  way  to 
a  producer  or  an  operating  theatre  who  will 
set  him  right  in  the  highway  towards  the 
goal. 

"Yes,"  some  of  you  are  saying,  "that's  just 
it.  How  can  we  afford  to  invest  in  a  produc- 
tion department?"  True,  that  a  capable  produc- 
tion department  costs,  but  based  on  personal 
observation,  it  has  been  my  good  fortune  to 
see  the  effect  of  the  co-operative  arrangement 
between  theatres,  whereby  a  group  have  ar- 
ranged with  an  established  production  depart- 


Report  B.  &  K.  Qet 
Big  Lynch  Chain 

The  big  event  of  the  past  week  in 
Chicago  movie  circles  was  the  reported 
purchase  of  the  Lynch  circuit  by  Bal- 
aban  and  Katz.  The  houses  reported 
in  the  deal  are  the  Tiffin,  the  Manor 
Theatre,  the  Crystal,  the  Apollo,  the 
Karlov,  the  Avon,  the  Milford,  the 
Famous,  the  Alvin,  the  York,  the  Rid, 
the  Plaisance  Parlct,  the  Lucille,  the 
Savoy,  the  Oakwyn  and  the  Fifth 
Avenue  Theatre  in  Maywood. 

At  the  Balaban  and  Katz  offices,  no 
one  in  authority  would  make  a  state- 
ment regarding  the  new  acquisition. 


CHICAGO    PLANS    $500,000  MOVIE 
SEASON  CAMPAIGN 

Mayor  William  E.  Dever  and  Governor  Len 
Small  will  be  asked  by  a  committee  of  Chi- 
cago motion  picture  exhibitors,  business 
men,  ministers,  civic  and  welfare  leaders,  to 
proclaim  the  month  of  August,  "Greater 
Movie  Season  Month,"  to  help  bring  before 
the  public  the  value  of  the  screen  as  an 
instrument  of  uplift  and  education,  as  well 
as  its  worth  as  an  agency  of  building  busi- 
ness in  general. 

More  than  $500,000,  it  is  said,  will  be  spent 
in  a  unified  advertising  campaign  in  Chicago 
alone.  The  Chicago  exhibitors  have  raised 
$50,000  to  spend  in  newspaper  advertising, 
not  so  much  to  bring  Chicagoans  into  the 
theatres,  as  to  clear  up  any  misconceptions 
that  might  exist  concerning  the  film  industry, 
and  to  point  out  just  what  the  exhibitor  of 
motion  pictures  means  to  every  community. 


ment  and  either  booked  the  presentation  or 
secured  the  basic  settings  for  the  action  which 
they  in  turn  arranged  for  locally. 

That  is  one  of  the  sure  ways  you  will  be 
able  to  bring  Broadway  to  Main  Street.  There 
must  be  a  definite  basis  of  operation  under 
the  guidance  of  an  experienced  producer  or  a 
man  who  has  been  trained  in  the  rudiments  of 
this  new  art,  who  will  make  the  necessary  ad- 
justments to  permit  a  proper  production  of  the 
presentation  on  stages  of  limited  capacity. 

During  the  past  few  years,  a  limited  num- 
ber of  us  have  been  experimenting  on  this 
very  idea,  as  the  presentation  has  outgrown 
the  locale  of  Broadway  and  the  larger  cities, 
and  how  to  present  these  necessary  program 
features  in  theatres  with  small  stages  or  cross- 
overs, at  a  very  low  cost,  and  still  maintain  the 
artistic  quality  of  the  feature,  has  not  only 
been  an  interesting  study,  but  has  rewarded 
us  by  developing  into  a  practical  and  possible 
fact. 

However,  talk  will  not  get  the  results  that 
actual  demonstration  can  prove.    If  the  the 
atre  owner  will  only  be  certain  at  the  outset 
that  he  has  started  on  the  right  foot,  the  rest 
of  the  journey  wil  be  profitable. 

Keeping  down  costs,  keeping  the  quality  of 
the  presentation  high,  watch  the  quantity,  elim- 
inate the  danger  of  over-loading.  These  are 
the  high-spots. 


254 


MOVING    PICTURE  WORLD 


July  18,  1925 


Eighty  Letters  on  Film  Board's  Status 


(Continued  from  page  250) 


ally,  that  every  facility  is  offered  for  fair 
adjustment  of  disputes  between  distributors 
and  exhibitors,  and  that  in  cases  in  which 
exhibitors  complained  against  appearing  in 
person  the  board's  value  is  incalculable  in 
bettering  the  relationship  between  the  con- 
tending parties. 


I  believe  that  the  Arbitration  Boards  of 
the  Film  Board  of  Trade,  from  my  personal 
experience  and  observation  during  the  time 
it  has  been  functioning  in  this  territory,  has 
done  wonders  in  bringing  the  distributor  and 
exhibitor  closer  together  and  settling  many 
grievances  without  going  to  court  and  saving 
considerable  expense  to  all  parties  con- 
cerned. 


The  functioning  of  the  Board  of  Arbitra- 
tion in  this  territory  is  an  absolute  nec- 
essity. Conserving  time,  expense,  good  will, 
with  it's  findings  generally  promptly  ac- 
cepted, and  not  to  my  knowledge  has  there 
been  an  appeal  to  a  Court  of  Law  in  the 
past  year. 

The  Film  Board  of  Arbitration  is  now  in 
step  with  like  practice  in  other  big  business. 


It  has  been  a  pleasure  indeed  to  have  sac- 
rificed from  business  whatever  time  has  been 
necessary  at  these  joint  meetings  and  it 
has  been  the  source  of  considerable  informa- 
tion as  well.  If  there  has  been  any  adverse 
criticism  of  the  actions  or  decisions  of  the 
local  board,  I  feel  quite  safe  in  saying  that 
it  has  been  made  by  those  who  are  misin- 
formed. 


In  reply  to  your  request  for  my  opinion 
of  the  Film  Board  of  Arbitration,  I  wish  to 
state  that  I  believe  it  is  fulfilling  a  good 
purpose. 

I  believe  that  exchangemen  as  well  as 
exhibitors  serving  on  this  Board,  have  given 
fair  and  impartial  decisions  on  all  ques- 
tions brought   before  them. 


Permit  me  to  congratulate  the  Arbitration 
Board  in  the  theatre  work  that  they  are  do- 
ing by  bringing  together  a  more  pleasant 
as  well  as  a  businesslike  feeling  between 
exhibitor  and   exchange  man. 


From  casual  observation,  it  appears  to  me 
that  the  Film  Board  of  New  Orleans,  as  well 
as  those  in  other  parts  of  tne  country,  are 
operating  on  a  businesslike  basis  and  un- 
doubtedly have  gone  a  Ion.;  way  toward 
reconciling  little  differences  between  ex- 
hibitors and  exchanges. 


As  having  served  for  foui  years  as  the 
representative  of  the  Marylr.nl  district,  f 
am  pleased  to  say  that  my  associate?  on  the 
Arbitration  Board  were  fai.-,  capable  and 
conscientious  in  the  decisions  rendered  to 
both  exhibitor  and  exchange. 


The  exchange  men,  in  my  opinion,  have 
been  more  than  fair  in  giving  the  exhibitors 
a  square  deal.  As  a  whole,  the  Arbitration 
Board  is  constructive  and  an  evolution  and 
step  for  higher  business  ethics  and  better 
understanding  and  relationship  between  the 
exhibitors,  producers  and  exchange  men,  in- 
dependent or  otherwise. 


biased.  I  have  every  respect  for  you  and 
your  associates,  but  I  cannot  see  the  real 
ne<  d  for  your  board. 


The  cost  of  the  Board  is  pa  i  by  the  ox- 
changes  voluntarily  with  none  asked  from 
the  exhibitor.  Exchanges  push  creation  of 
these  boards.  Therefore  they  figure  it  will 
benefit  them  and  be  worth  the  cost.  Few, 
very  few,  of  the  exhibitor  complaints,  mar.y 
just  and  right,  ever  come  before  the  boards, 
as  the  distance  and  trouble  and  the  natural 
peaceable  inclination  prevent  this.  P.x- 
changes  do  not  use  the  Board  as  much  as 
they  do  the  "bluff"  of  getting  an  exhibitor 
on  the  carpet  and  it  is  an  expens2  to  have 
to  go  before  them.  Therefore  the  exhibitor 
usually  comes  across  in  fine  shape  and  the 
Board  never  hears  of  it. 

My  candid  judgment  is  that  the  whole  mat- 
ter is  a  farce,  and  ought  to  be  abolished, 
letting  each  man  fight  his  own  battles  in 
Mississippi.  If  we  had  a  State  organization 
it  might  be  otherwise.  I  have  never  been 
"up"  or  threatened,  and  so  my  opinion  is  un- 


First,  I  believe  that  it  is  a  poor  man's 
court,  an  exhibitors'  court,  where  justice  is 
done  between  the  parties  in  which  each  is 
equally  represented. 

Second,  it  is  the  most  inexpensive  way  of 
settling  disputes  of  which  I  know  and  has 
saved  the  exhibitor  many  hundreds  of  dol- 
lars when  considered  from  the  standpoint  of 
what  it  might  have  cost  him  to  take  these 
matters  to  court  and  to  have  them  decided  tl! 
any  other  manner. 

Third,  it  has  never  been  necessary  to  call 
in  a  seventh  arbitrator  although  both  sides 
are  equally  represented. 

Fourth,  at  no  time  has  an  unfair  advantage 
been  taken  of  either  party  with  reference 
to  the  matter  in  dispute,  they  having  sub- 
mitted their  sides  in  a  manner  at  which  they 
can  set  forth  all  of  the  facts  without  em- 
ploying outside  assistance  such  as  attorneys 
or  others. 

I  have  been  in  the  exhibiting  end  of  the 
moving  picture  business  for  a  period  cover- 
ing over  nine  years  and  have  seen  it  in  all 
of  its  stages,  and  I  can  truthfully  state,  from 
a  private  capacity,  and  also  as  exhibitor 
member  of  the  Board  of  Arbitration  that  It 
has  been  a  means  of  salvation  for  both. 


ShowmenShouldSupply 
Arguments  Against 
Postal  Raise 

Exhibitors  using  parcel  post  service  in  the 
shipment  of  films  have  been  mailed  a  copy  of 
a  letter  written  George  H.  Moses,  chairman 
of  the  Special  Committee  of  the  United  States 
Senate,  by  President  R.  F.  Woodhull  of  the 
M.  P.  T.  O.  A.  This  committee  is  designated 
to  consider  the  Postal  Increase  Bill. 

Mr.  Woodhull's  letter  says  that  "thousands 
of  theatre  owners  throughout  the  country  use 
the  parcel  post  service  exclusively  in  the  deliv- 
ery and  shipment  of  films.  They  pay  the  fee 
and  have  complained  to  us  that  it  is  a  con- 
siderable increase  in  the  cost  of  operating 
their  theatres,  and  they  want  this  increase 
taken  off." 

The  letter  to  Senator  Moses  requests  that 
a  hearing  be  arranged.  Theatre  owners  should 
write  President  Woodhull  their  objections  to 
the  bill,  so  that  he  can  compile  evidence  for 
presentation  before  the  Senate  committee,  and 
also  write  their  senators  and  congressmen. 


Chicago  Qolf  Victors 

The  film  men  and  exhibitors  who  took  part 
in  the  golf  tournament  at  the  Olympia  Fields, 
Chicago,  had  plenty  of  fun  with  their  golf 
and  86  players  teed  off  for  the  annual  classic. 

Lewis  Nevvhafer  of  the  Ascher  circuit  had 
the  lowest  net  score  for  the  36  holes  and 
took  home  the  loving  cup  which  he  must 
win  two  times  more  to  "own"  it.  He  also 
captured  a  fine  diamond  studied  wrist  watch 
for  his  efforts. 

Harry  Balaban  took  first  prize  for  low  gross 
score  on  36  holes  and  his  trophy  was  a  leath- 
er golf  bag. 

R.  C.  Seery  came  away  with  a  silver  serv- 
ice set. 

Aaron  Jones  of  Jones  Linick  and  Schaefer 
circuit  won  the  champion  putting  contest  with 
31  putts  in  18  holes  and  took  the  loving  cup 
home  for  that  event. 


1924  Record 

In  1924  not  a  single  exhibitor  re- 
signed from  an  arbitration  board,  At- 
torney John  Pettijohn  of  the  Hays  or- 
ganization told  representatives  of  the 
trade  press  at  a  conference  this  week. 

During  that  year  there  were  fifty 
distributor  vacancies  caused  mostly  by 
transfers,  deaths  and  etc.,  the  lawyer 
stated. 


Work  on  Chicago's 
New  Theatres  Is 
Progressing 

The  Orpheum  Circuit,  Chicago,  has  a  large 
program  of  openings  for  the  early  fall  months 
and  preparations  are  being  made  now  for  the 
opening  next  month  of  the  new  Diversey  Thea- 
tre at  Diversey  Parkway  and  Gark  street. 
Louis  Judah  assistant  manager  of  the  State 
Lake  theatre  has  been  advanced  to  manager 
of  the  new  house  and  George  Burdick  former- 
ly with  Jones  Linick  and  Schaefer  circuit 
has  succeeded  him  at  the  State  Lake  theatre. 

The  new  Diversey  theatre  will  play  both 
pictures  and  vaudeville  and  has  a  very  large 
stage  with  a  pit  for  a  good  sized  orchestra. 

On  September  1st,  the  Orpheum  Circuit  is 
scheduled  to  take  over  the  Riveria  theatre 
from  the  Balaban  and  Katz  organization,  who 
expect  to  have  the  huge  new  Uptown  theatre 
ready  for  opening  by  that  date.  The  stage 
at  the  Riveria  theatre  will  be  enlarged  and 
several  other  changes  are  expected  to  be  made 
in  the  house,  as  the  Orpheum  policy  of  big 
time  vaudeville  acts  and  a  feature  photoplay 
will  no  doubt  prevail  under  their  management. 

Work  is  also  progressing  rapidly  on  the 
new  loop  house  that  is  going  up  for  the  circuit 
on  Randolph  street  between  LaSalle  and  Wells 
streets  and  the  steel  work  is  already  up  to  the 
fourth  floor  for  this  big  house. 


Find  Body  of  Pugh, 
Missing  Exchange 
Manager 

The  body  of  the  late  W.  C.  Pugh  who  up 
to  the  time  of  his  disappearance  early  in  April 
was  the  Manager  of  the  Associated  Exhibitors' 
Office  in  Portland,  Oregon,  has  been  found 
according  to  a  telegram  received  by  John  S. 
Woody,  President  of  the  organization. 

The  wire,  under  date  of  June  29,  stated  that 
the  body  of  W.  C.  Pugh  was  found  that  day 
in  the  Williamette  River  at  Portland.  The 
identification,  it  is  stated,  is  positive  and  com- 
plete. It  is  understood  that  the  conditions 
under  which  the  body  was  found  made  it  quite 
apparent  that  the  deceased  exchange  manager 
had  been  a  victim  of  foul  play. 

It  will  be  recalled  that  Mr.  Pugh  was  last 
seen  alive  on  Friday  April  3  about  11.30  P. 
M.  driving  an  auto  from  Ninth  and  Davis 
Streets,  toward  Broadway  Bridge  in  Port- 
land. 

At  the  time  of  his  reported  disappearance 
neither  his  wife  nor  any  of  Pugh's  fellow 
members  of  the  Elks  could  shed  any  light  on 
the  matter. 


July  18,  1925 


MOVING    PICTURE  WORLD 


257 


Confide  in  Fans  and  Win 

Independence,  Says  Senator 

By  Tom  Waller 


Kansas  City  Blast 
Yields  3  Bodies 

With  the  recovery  of  only  three 
bodies  from  the  ruins  of  the  Gillis 
Theatre,  Kansas  City,  which  was 
wrecked  by  an  explosion  last  week,  it 
is  believed  now  that  the  total  loss  of 
life  will  be  four,  including  a  fireman 
who  was  killed  in  attempting  to  rescue 
others.  Had  the)  explosion  occurred 
an  hour  later,  when  the  midnight  show 
would  have  been  started,  the  loss  of 
life  would  have  run  into  the  hundreds. 

Various  theories  are  being  investi- 
gated as  to  the  cause  of  the  explosion, 
one  being  that  recent  blasting  on 
"Hobo"  Hill  near  the  theatre  might 
have  weakened  the  gas  mains  which 
entered  the  house.  It  has  been  ru- 
mored that  gas  was  smelled  in  an  ad- 
joining restaurant  basement  on  the 
afternoon  of  the  explosion  that  night. 
Labor  trouble  also  was  advanced  as  a 
possible  cause,  but  nothing  logical  has 
yet  been  run  to  earth. 


ROYSTER  JOINS  WARNER  BROTHERS 

Nat  Li.  Royster,  one  of  the  best  known 
publicity  and  picture  theatre  managers  In 
the  country,  Joined  the  forces  of  Warner 
Bros,  this  week.  Announcement  was  made 
of  his  appointment  as  managing  director  of 
Warner  Bros.  Southern  Theatres,  Inc.,  with 
headquarters  in  Charlotte,  N.  C.  This  organ- 
ization comprises  the  string  of  five  southern 
theatres  recently  purchased  by  the  Warners, 
including  the  New  Broadway  at  Charlotte, 
the  New  Concord,  in  Concord;  the  Lexington, 
in  Lexington;  the  Lincoln,  in  Winston-Salem, 
and  the  Broadway,  In  Columbia,  S.  C. 


SCOTT  SIDNEY,  Al  Christie's  star 
director  who  is  now  preparing  to  film 
"Madame  Lucy"  as  a  successor  to  "Char- 
ley's Aunt,"  tells  an  interesting  story  of  the 
early  days  in  motion  picture  exhibitions  when 
he  was  manager  of  a  theatre  than  ran  seventy 
complete  shows  a  day,  using  300  feet  of  film. 

Sidney's  theatre  was  run  in  connection  with 
the  Nashville  Exposition  of  1897.  The  show 
was  owned  by  Henry  Roltaire,  the  illusionist, 
of  whom  Sidney  was  at  that  time  a  prutege, 
and  was  called  Edison's  Mirage. 

Occupying  a  huge,  square  hall,  Edison's 
Mirage  consisted  of  four  sectors  for  audiences 
much  after  the  fashion  of  a  four-part  apple 
pie,  while  in  the  center  of  the  hall  our  pro- 
jectors were  mounted  on  a  revolving  circular 
platform.  The  audience  entered  one  sector  and 
was  seated  while  the  platform  moved  to  the 
second  sector  where  moving  pictures  were  pro- 
jected from  the  center  of  the  "nie"  to  the  out- 
side wall.  One  hundred  feet  of  film  showing 
a  train  coming  down  a  railroad  track  was  pro- 
jected. Then  the  platform  moved  again,  the 
audience  remaining  seated  in  its  original  posi- 
tion to  see  one  hundred  feet  of  a  fire  engine 
coming  down  the  street  while  in  the  third 
sector  the  audience  was  being  treated  to  the 
moving  train  -film.  In  the  fourth  sector  May 
Irwin  and  John  Rice  grimacing  and  kissing 
each  other  was  the  show. 


UNITED  STATES  SENATOR  ED- 
WARDS, in  the  few  minutes  he  ad- 
dressed the  New  Jersey  conventionees 
at  Asbury  Park  last  week,  gave  a  bit  of  ad- 
vice that  should  serve  as  a  major  part  of  the 
solution  of  the  so-called  fight  for  indepedence. 

In  the  estimation  of  the  Senator  and  those 
who  heard  him,  his  remedy — that  of  enlisting 
the  public  aid— is  the  most  logical  and  the  most 
inexpensive. 

If  I  owned  a  theatre  I  would  not  stop  until 
I  had  personally  told  every  one  of  my  patrons 
that  I  was  fighting  for  independence ;  that  I 
was  not  using  certain  pictures  because  they 
would  not  aid  me  in  my  fight  and  because  using 
them  would  aid  their  producers  in  taking  from 
me  my  theatre.  Such  was  the  substance  of 
Senator  Edward's  expression  on  this  point. 

Viewed  from  this  angle,  the  fight  for  ex- 
hibitor independence  should  not  be  a  thing  of 
complexity.  It  should  not  engender  any  high 
financing.  It  would  mean  nothing  more  than 
a  series  of  heart-to-heart  talks  with  the  fans. 

Again  the  speaker  called  the  attention  of 
his  banquet  audience  to  the  fact  that  such  mat- 
ters as  industrial  fights  are  not  confined  to  the 
film  world.  He  cited  the  recent  radio  agita- 
tion— how  the  power  of  so-called  trusts  was 
soon  reduced  to  a  meagre  minimum  when 
smaller  radio  units  laid  bare  the  facts  to  the 
public  and  the  public  arose  in  its  might  and 
immediately  brought  about  a  condition  with 
which  everyone  is  familiar. 

Governor  Silzer  may  have  had  a  good  speech 
in  mind  but  if  that  were  so  he  discarded  it 
due  to  his  apparent  misinterpretation  of  the 


In  other  words,  the  three  projectors  in  the 
center  of  the  pie  were  continually  working 
and  three  audiences  were  looking  at  pictures 
while  in  the  fourth  sector  a  fresh  audience 
was  coming  in  and  being  seated. 

The  attraction  was  a  big  hit,  according  to 
Sidney,  because  like  all  good  exposition  shows 
it  was  short  and  novel.  People  could  see  the 
entire  performance  and  get  out  in  about  ten 
minutes.  However,  it  was  very  wearing  on 
the  film,  which,  by  the  way,  was  about  three 
times  the  size  of  the  moving  picture  film 
projected  nowadays  and  had  only  two  sprocket 
holes  on  each  frame  of  action. 

It  is  interesting  to  compare  this  early  show: 
of  Scott  Sidney's  with  "Seven  Days,"  the 
production  he  has  just  completed  at  the  Al 
Christie  Studio.  "Seven  Days"  is  7,000  feet. 
It  will  run  one  hour  and  ten  minutes  on  the 
screen,  and  according  to  conservative  estimate 
will  be  seen  by  ten  thousand  times  as  many 
people  as  saw  the  unique  movie  of  1897. 


PAUL  CAZENEUVE  DEAD 

Paul  Cazeneuve,  well-known  character 
actor  of  the  films,  died  at  his  home  in  Mont- 
real, Quebec,  on  Thursday,  July  2,  after  a 
lingering  illness.  He  had  been  living  a  re- 
tired life  during  the  past  year  because  of 
persistent  illness  but  previous  to  that  he 
had  filled  many  Important  roles  In  both 
California  and  New  York. 


use  of  the  word  "politics"  by  his  predecessor, 
Attorney  Nathan  Burkan. 

Burkan's  talk  was  strictly  from  the  trade 
angle.  As  such  it  was  particularly  appreciated 
by  the  audience  at  large,  composed  mostly  of 
theatre  owners.  But  it  was  obvious  from 
frowns  which  occasionally  furrowed  the  brow 
of  the  Governor  that  he  was  not  especially 
familiar  with  the  language  of  the  industry. 

Burkan  stated  that  he  was  a  Tammany  Hall 
district  leader,  but  that  he  never  mixed  busi- 
ness with  politics.  He  declared  that  the  two 
could  not  be  successfully  merged  in  the  film 
industry  and  that  the  situation  within  its  walls 
could  not  be  clarified  until  this  condition  was 
appreciated.  He  asserted  that  it  was  the  duty 
of  Governors  and  Senators  to  see  to  it  that 
one  organization  did  not  gain  control  of  the 
film  world. 

Governor  Silzer  immediately  rejoined  that 
both  government  and  business  were  based 
upon  politics.  He  stated  that  the  trouble  with 
some  people  was  that  they  were  too  lazy  to 
interest  themselves  in  the  political  sphere.  With- 
out politics,  the  Governor  stated  he  could  not 
see  how  the  film  industry  or  any  other  industry 
could  succeed. 

He,  like  Senator  Edwards,  maintained  that 
the  troubles  in  filmdom  were  not  original;  that 
there  was  a  simple  and  decisive  way  to  com- 
bat them,  the  same  as  that  used  and  being 
used  many  times  by  other  industries.  As  to 
"gouging"  and  "monopoly"  he  referred  to  the 
coal  situation.  The  price  per  ton  is  something 
which  most  of  us  agrees  is  exorbitant,  he 
said.  As  long  as  we  sit  by  and  pay  the  price 
we  will  continue  to  pay  it,  he  asserted.  That 
situation,  in  his  opinion,  is  one  where  an  ex- 
ertion of  political  forces  would  reach  a  satis- 
factory conclusion. 

Toastmaster  Robert  E.  Welsh,  editor  of 
Moving  Picture  World,  quickly  rallied  to  the 
support  of  Burkan.  He  explained  to  the  Gov- 
ernor that  Burkan  did  not  mean  politics  in 
the  sense  of  governmental  usage.  The  politics 
this  lawyer  referred  to,  Welsh  stated,  were 
those  of  a  "grabbing"  variety  peculiarly  in- 
digenous to  the  film  game. 

Burkan's  nod  and  the  Governor's  smile 
showed  that  Welsh  had  broken  up  a  situation 
which  had  been  increasing  in  tensity. 

National  President  R.  F.  Woodhull  of  the 
M.  P.  T.  O.  A.  paid  high  tribute  to  the  New 
Jersey  M.  P.  T.  O.  and  its  chairman,  Joseph 
M.  Seider.  He  indulged  in  light  puns  which 
proved  a  welcome  diversion. 

Ray  Lewis,  editor  of  the  "Spotlight,"  gave 
an  interesting  talk  on  conditions  in  England 
and  how  American  product  had  started  things 
moving  in  the  competitive  field  overseas.  She 
read  a  prayer  which  she  had  composed  for  the 
benefit  of  Independence.  This  recitation  was 
decidedly  impressive. 

President  Seider  terminated  the  banquet  by 
declaring  that  exhibitors  need  such  coopera- 
tion as  was  manifested  in  his  own  organiza- 
tion rather  than  a  generalissimo. 

The  New  Jersey  chieftain  sounded  something 
which  was  interpreted  by  many  as  a  warning 
when  he  declared: 

"Milwaukee  was  talked  of  and  harmony  was 
stressed.  We  paid  a  big  price  for  harmony. 
It  is  my  prayer  and  hope  that  the  title  to  unity, 
the  home  of  harmony,  shall  not  be  defective." 


Scott  Sidney  Qives  Close-up 

Of  Unique,  Oldtime  Theatre 


258 


MOVING    PICTURE  WORLD 


July  18,  1925 


Letters  to 


Robert  Welsh,  Editor, 
Moving  Picture  World. 

I  notice  that  the  Motion  Picture  Theatre 
Owners  of  New  Jersey  have  decided  not  to 
join  in  the  Greaater  Movie  Season  Campaign 
because  they  objected  to  "paying  one  per  cent 
of  August  profits  to  the  Hays  office  for  ex- 
pense." 

Evidently  the  New  Jersey  exhibitors  do  not 
understand  the  Greater  Movie  Season  plan. 

No  money  is  paid  to  the  Hays  office.  An 
explanation  service  is  given  free  to  those  ex- 
hibitors who  want  to  use  it.  It  is  a  plan  that 
has  proved  that  it  will  increase  August  busi- 
ness from  ten  to  fifty  per  cent  and  its  effeci 
is  felt  in  increased  business  throughout  the 
following  months. 

Exhibitors  decide  what  they  want  to  spend 
on  their  campaign  and  spend  it.  An  exhibitor 
in  a  small  town  can  put  on  a  Greater  Movie 
Season  Campaign  for  a  dollar,  by  buying 
ten  one-sheets,  some  slides  and  a  few  pennants. 
In  larger  cities  the  exhibitors  get  together, 
name  a  committee  of  their  own  to  collect  what- 
ever they  want  to  spend,  and  that  committee 
spends  it. 

As  to  the  date  of  starting — there  is  nothing 
to  prevent  exhibitors  from  opening  their 
Greater  Movie  Season  campaign  on  September 
1,  or  on  Christmas  Day  if  they  choose. 

But  unless  they  join  in  the  national  celebra- 
tion, which  is  during  August,  they  lose  the  ad- 
vantage of  the  many  national  tie-ups  that  will 
cause  the  whole  country  to  be  talking  and 
thinking  about  going  to  see  motion  pictures 
during  August. 

Last  year  in  the  hottest  August  California 
has  had  in  a  long  time,  the  Greater  Movie  Sea- 
son Campaign  gave  the  West  Coast  Theatres 
an  increase  of  20%  in  profit  over  the  previous 
August,  and  the  business  kept  on  building. 
Which  would  tend  to  prove  that  the  public 
was  satisfied  with  the  pictures  that  they  saw 
in  second  run,  as  well  as  first  run  theatres. 

There  can  be  no  "War"  on  the  Greater 
Movie  Season  Campaign.  It  is  an  exploitation 
idea  offered  to  exhibitors.  Several  thousand 
theatres  already  have  accepted  the  idea.  We 
naturally  have  never  expected  all  exhibitors 
to  adopt  it  the  first  year. 

A  number  of  exhibitors  in  California  did 
not  join  in  the  campaign  last  year.  This  year 
they  are  all  in,  because  they  know  now  that 
the  idea  is  sound. 

If  a  distributor  offers  an  exhibitor  a  press 
book  on  a  production,  and  exploitation  service 
that  has  proved  efficient  in  making  that  produ- 
tion  bring  business  at  the  box  office,  and  the 
exhibitor  says  he  doesn't  want  that  service, 
that  hardly  is  a  declaration  of  War. 

In  offering  this  practical  idea  to  exhibitors, 
in  making  National  Tie-ups  of  great  value  to 
aM  exhibitors,  in  preparing  advertising  mate- 
rial and  arranging  for  it  to  be  sold  at  cost, 
in  furnishing  a  service  so  complete  that  the 
smallest  exhibitor  can  take  advantage  of  it  as 
well  as  the  largest,  we  feel  that  our  obliga- 
tion is  ended. 

If  a  few  exhibitors  reject  it,  we  can  only 
accept  their  decision  with  regret  in  the  knowl- 
edge that  they  are  the  ones  who  would  profit 
by  it  and  that  certainly  the  loss  is  theirs. 

Sincerely, 

Jerome  Beatty, 
Director,  Greater  Movie  Season  Campaign. 


the  Editor 


Mr.  Jerome  Beatty  misunderstands  the  ac- 
tion taken  by  this  organization  in  relation 
to  the  Greater  Movie  Season  as  proposed  by 
the  Hays  organization. 

We  are  not  opposed  to  the  Greater  Movie 
Season  idea.  We  maintain,  however,  that  it 
would  be  inadvisable  for  the  theatre  owner  to 
participate  in  the  plan  as  proposed  and  at  the 
present  time. 

In  order  to  have  a  Greater  Movie  Season 
we  must  have  the  goods.  The  pictures  must 
meet  the  expectations  of  the  public. 

We  feel  that  a  movement  such  as  this,  in- 
volving the  patronage  of  the  movie-going  pub- 
lic, should  be  handled,  from  its  inception,  by 
the  Theatre  Owner — the  retailer — the  man  in 
contact  with  the  patron. 

To  first  run  theatres  only  the  good  pictures 
of  next  year's  release  will  be  available  and 
yet  the  theatre  must  take  all  the  financial  risk. 
He  will  pay  big  picture  prices  with  only  a  de- 
pleted population  to  draw  from.  It  cannot  be 
disputed  that  a  good  portion  of  a  city's  popula- 
tion migrate  in  the  summer  to  cooler  climes. 

We  do  understand  that  the  theatre  owner  is 
not  expected  to  pay  one  per  cent  of  his  re- 
ceipts in  the  month  of  August  direct  to  the 
Hays  organization.  The  proposition  as  pre- 
sented to  us  involved  our  joining  a  group  for 
a  concerted  effort  in  promoting  this  movement. 
We  were  to  individually  underwrite  the  ex- 
pense involved,  to  be  met  by  our  contributing 
one  per  cent  of  our  receipts  during  the  month 
of  August.  The  money  thus  raised  to  pay 
for  posters,  slides,  newspaper  advertising,  pub- 
licity stunts  and  the  publicity  staff  engaged 
by  the  Hays  organization. 

Since  we  have  to  pay  the  freight  New  Jer- 
sey has  decided  to  carry  out  the  Greater  Movie 
Season  Idea  in  its  own  way — in  zones — and 
in  seasons  best  suited  for  the  zones.  The  the- 
atre owner  is  fundamentally  a  showman,  ex- 
ploitation is  the  business  of  the  exhibitor. 
Greater  Movie  Season  is  nothing  more  than 
an  exploitation  idea,  to  be  carried  by  the  the- 
atre owner  to  the  public.  The  producer  ad- 
vertises and  publicizes.  The  exhibitor  exploits. 
The  theatre  is  best  qualified  to  promote  this 
movement,  with  the  assistance  of  all  distrib- 
utors and  their  publicity  staffs  so  as  to  obtain 
the  desired  result  for  all  concerned,  The  pub- 
lic— The  producer  and  distributor — The  the- 
atre owner. 

It  is  to  be  regretted  that  Mr.  Beatty  did  not 
attend  our  convention.  Had  he  done  so  he 
would  have  been  afforded  the  opportunity  to 
address  us.  He  would  have  heard,  first  hand, 
our  objections. 

A  vote  was  taken  only  after  every  theatre 
owner  in  the  Convention  Hall  spoke  on  the  sub- 
ject, and  when  the  vote  was  taken  the  roll  was 
called  and  each  member  voted  yes,  no,  or 
passed.  The  vote  was  unanimous  in  rejecting 
the  Greater  Movie  Season  plan  as  submitted. 

Joseph  M.  Seider, 
President,  M.  P.  T.  O.  of  New  Jersey. 


HEADS  METRO  ON  COAST 

David  Bershon,  one  of  the  foremost  ex- 
change men  in  the  West,  has  been  appointed 
district  manager  for  Metro-Goldwyn-Mayer 
of  the  Pacific  Coast,  succeeding  Harry  Lustig, 
who  has  just  resigned. 

Mr.  Bershon  comes  to  M-G-M  following 
two  years  of  managing  his  own  chain  of 
theatres  in  California.  Prior  to  this  he  was 
Los  Angeles  manager  of  the  First  National 
Exchange  and  was  later  in  entire  charge  of 
bookings  for  the  West  Coast  chain  of  the- 
atres. 


Copyright  Amendments 
To  Be  Urged  in 
Washington 

National  President  R.  F.  Woodhull  and  Syd- 
ney S.  Cohen,  chairman  of  the  Board  of  Di- 
rectors, represented  the  Motion  Picture  The- 
atre Owners  of  America  at  the  conference  of 
the  General  Committee  on  the  Copyright  Revi- 
sion Bill  held  July  8  at  the  Bar  Association 
Building,  New  York  City,  and  arranged  to 
file  with  the  Sub-Committee  of  the  Patents 
Committee  of  the  House  of  Representatives  at 
Washington,  recommendations  to  be  incorpo- 
rated into  the  new  copyright  bill  which  will 
be  presented  to  the  next  Congress  when  it 
convenes  in  December,  1925. 

Two  of  the  amendments  to  be  urged  follow : 

"That  when  any  author  or  composer  or  his  or 
her  adminstrator,  executor,  or  assigns  shall 
publish  or  cause  to  be  published  for  sale  to 
the  public  copies  of  any  copyrighted  musical 
composition  or  song,  the  sale  of  any  such  copy 
shall  free  the  same  from  further  contribution 
by  the  holder  thereof,  to  the  author  or  com- 
poser or  his  or  her  administrators,  executors 
or  assigns  in  case  of  public  performances  for 
profit."  Also  an  amendment  that  will  prevent 
the  pooling  of  copyrights  or  performing  rights 
as  is  the  practice"  now. 

Other  amendments  and  recommendations  are 
being  prepared  at  this  time  and  will  be  included 
in  those  filed  with  the  committee. 

Theatre  owners  in  all  parts  of  the  country 
are  urged  to  get  in  touch  with  their  Congress- 
men and  United  States  Senators.  Many  of 
their  representatives  are  now  at  home  and  ex- 
hibitors should  approach  them  as  their  consti- 
tuents, presenting  the  facts  to  them  and  asking 
that  relief  be  afforded  them. 


MORE  CANADIAN  PRODUCTION 

Ray  Peck,  director  of  the  Canadian  Gov- 
ernment Motion  Picture  Bureau,  Ottawa, 
Ontario,  who  recently  spoke  before  the 
Society  of  Motion  Picture  Advertisers  at 
New  York,  has  been  busily  engaged  with  the 
direction  of  the  bureau's  activities  In  the 
Maritime  Provinces  of  Canada  for  the  sum- 
mer film  production.  A  program  of  produc- 
tion was  drawn  up  with  the  assistance  and 
co-operation  of  the  Canadian  National  Rail- 
ways, a  series  of  pictures  being  made  In  New 
Brunswick  and  Nova  Scotia. 


Selling  1/aur  Seats 


I. em  Stewart  ciuuments  on  newspaper  mis. 

Clin'  Lewfa  irrts  Hearst  publicity. 

How    Hyman    wt    his    show    around  "The 

Tenner." 

Meyers  pays  patron*  who  patronise  ad- 
vertisers. 

Give  patrons  a  ehanee  on  "A  Kiss  In  the 
Dark." 

Paraded  to  tell  them  of  '•Charley's  Aunt." 
I'retty  hot  weather  for  a  nice-  red  hell. 
Put  a  snake  in  the  apple  In  "Eve's  Secret." 
A  nice  display  sells  "Oh  Doctor." 
Keal  wine  dealer  helps  "Wine  in  London." 
Builds  up   lobby  trailer  with  news  reeL 
Make  a  deputy  sheriff  to  grunrd  a  still  dis- 
play. 

A  ffood  idea  from  Harry  Gould  on  a  lobby 
display. 

Advertising  Ideas  on  "Phantom  of  the 
Opera."  "A  Thief  In  Paradise,"  "Mjne.  Sana 
Gene,"  "Sally,  The  Lady,"  "The  Hurricane 
Kid,"  and  "Contraband." 

(The  best  ideas  of  a  score  of  go-getters  arc 
yours  for  the  asking  if  you'll  turn  to  Selling 
the  Picture  to  the  Public.  ) 


July  18,  1925 


MOVING   PICTURE  WOULD 


295 


Tiffany  Twelve  and  Truart 
Pictures  Sold  to  Glucksmann 


M.  H.  HOFFMAN 
The  genial  general  manager  of  Tiffany 
Productions,  Inc.,  is  in  the  1925-26  "Battle 
for  Play  Dates"  with  offerings  that  seem 
tempting  enough  for  every  theatre  owner  to 
consider  deeply  before  going  elsewhere,  as 
the  Truart  publicity  expert  expresses  the 
situation. 


H.  HOFFMAN,  general  manager  of 
Tiffany  Productions,  Inc.,  and  the 
Truart  Film  Corporation,  left  for- 


Los  Angeles  last  week  to  personally  supervise 
the  productions  on  the  Big  Twelve  schedule  for 
1925-1926.  The  first  of  these,  "The  Sporting 
Chance,"  had  a  pre-release  showing  at  the  B. 
S.  Moss  Colony  Theatre  on  Broadway,  New 
York,  the  week  of  June  21  and  was  unani- 
mously hailed  by  newspaper  and  trade  paper 
critics  as  one  of  the  best  productions  of  its 
kind  that  has  been  shown  on  New  York's  main 
street. 

Mr.  Hoffman  before  leaving  for  the  West 
Coast  said  that  it  was  the  intention  of  his 
organizations  to  produce  the  foremost  quality 
productions  and  that  no  expense  is  to  be  spared 


MH.  HOFFMAN,  general  manager  of 
the  Tiffany-Truart  productions,  an- 
•  nounces  that  the  entire  production  out- 
put of  the  Tiffany  Big  Twelve  and  the  Truart 
productions  for  1925-26  has  been  sold  to  Max 
Glucksmann  of  Buenos  Aires,  Argentine  Re- 
public, for  all  the  South  American  countries, 
including  Argentine  Republic,  Uruguay,  Para- 
guay, Chili,  Peru,  Bolivia  and  Ecuador.  This 
contract  was  made  through  Jacobo  Glucks- 
mann, general  representative  in  the  United 
States  for  Max  Glucksmann. 

This  is  considered  one  of  the  largest  in- 
dependent foreign  deals  so  far  consummated 
for  1925-26,  Glucksmann  getting  the  entire  out- 
put after  spirited  bids  from  other  foreign 
representatives  for  the  Tiffany-Truart  pictures. 

The  deal  as  closed  by  Glucksmann  for  South 
American  countries  includes  the  Tiffany  Big 
Twelve  and  the  Truart  productions.  In  the 
Tiffany  Big  Twelve  are  "The  Sporting  Chance," 
"Souls  For  Sables,"  "Lightnin',"  "Morals  For 
Men,"  "Morganson's  Finish,"  "The  Travis 
Coup,"  "Tale  of  a  Vanishing  People,"  The 
Wrong  Coat,"  "The  Dumb  Head,"  "The  Life 
of  a  Woman"  and  one  other  to  be  announced, 


to  make  them  compare  with  the  very  best  of 
pictures  to  be  released  for  this  year. 

The  second  of  the  Tiffany  Bij  Twelve, 
"Souls  For  Sables,"  based  on  the  book  "Gar- 
land &  Co.,"  by  David  Graham  Phillips,  is 
in  the  course  of  production  in  the  Hollywood 
studios.  The  cast  includes  Claire  Windsor, 
Eugene  O'Brien,  Ethel  Clayton,  Anders  Ran- 
dolph, George  Fawcett  and  Taylor  Holmes. 

Further  details  of  new  Tiffany  pictures  will 
be  made  shortly. 

During  Mr.  Hoffman's  absence  on  the 
West  Coast,  A.  Carlos,  who  has  just  been 
elected  secretary  of  the  Tiffany-Truart  organ- 
izations, will  have  complete  charge  of  all 
affairs  in  New  York. 


all  based  on  the  stories  and  books  by  famous 
authors. 

In  the  Truart  program  the  South  American 
distributors  will  have  the  Six  Blue  Ribbon 
Series;  consisting  of  "Dollar  Down,"  "The 
Hurricane,"  "Salvage,"  ''Where  the  Worst 
Begins,"  "Age  of  Indiscretion,"  and  "Marry- 


J 

■Hi 

JACOBO  GLUCKSMANN 

Representing  his  brother,  Max,  Jacobo  has 
taken  the  T.  T.  R.  product  for  several  South 
American  countries. 


ing  Money;"  Four  Novelty  pictures,  "Three 
In  Exile,"  "The  Silent  Witness,"  "Pals"  and 
"The  Wild  Girl,"  featuring  Louise  Lorraine, 
Rex,  the  wonder  dog  and  Black  Beauty,  the 
marvelous  horse,  and  four  Cinemelodrama 
productions.  In  addition  to  these,  Mr.  Glucks- 
mann also  bought  the  South  American  rights 
to  the  Truart  Special  production,  "Romance 
Road,"  featuring  Raymond  McKee. 

Mr.  Glucksmann  expressed  himself  as  high- 
ly elated  in  being  able  to  consummate  this  deal 
and  is  preparing  one  of  the  greatest  exploita- 
tion campaigns  ever  attempted  for  the  South 
American  market. 


M.  H.  Hoffman  Goes  West 

To  Supervise  Productions 


Scenes  in  "Souls  for  Sables,"  a  Tiffany  Production  featuring  Eugene  O'Brien  and  Claire    Windsor,  for  release  by  Truart-Renown. 


296 


MOVING    PICTURE  WORLD 


July  18,  1925 


B.  P.  Schulberg  Announces 

Most  Ambitious  Program 


THE  biggest  production  program  he  has 
ever  undertaken  will  be  B.  P.  Schul- 
berg's  contribution  to  the  independent 
market  during  the  season  of  1925-1926. 

This  will  consist  of  Eighteen  Preferred  Pic- 
tures, an  increase  of  eight  releases  over  the 
previous  Schulberg  output  for  1924-1925. 
The  eighteen  productions  are  as  follows : 
"The  Plastic  Age,"  by  Percy  Marks.  This 


classic  by  Bronson  Howard.  A  favorite  for 
thirty-five  years. 

"Parisian  Love,"  by  F.  Oakley  Crawford.  A 
colorful  melodrama  laid  in  the  world's  most 
romantic  city. 

"The  Girl  who  Wouldn't  Work,"  by  Gertie 
D.  Wentworth-James.  A  novel  that  recently 
created   a   stir   in    England   and  America. 

"Lew  Tyler's  Wives,"  by  Wallace  Irwin.  The 


OFFICIALS  OF  B.  P.  SCHULBERG  PRODUCTIONS,  INC. 
B.  P.  Schulberg   (left),   President   of  Schulberg,   will   present   the   biggest   program  in 
1925-26  that  he  has  ever  attempted — eighteen  pictures  from  the  great  authors  and  the 
best  plays.    J.  G.  Bachmann,  Vice-President  and  General  Manager  of  Distribution  for 
the   B.   P.  Schulberg   productions,  will   continue   in   charge   of  all  releases. 


story  attained  the  highest  fiction  sale  of  any 
book  published  in  1924.  Subsequently,  it  has 
been  syndicated  as  a  serial  in  such  newspapers 
as  the  New  York  Journal. 

"Shennadoah,"  the  immortal  American  stage 


most  important  work  of  America's  leading 
novelist — author  of  "The  Golden  Bed." 

"With  This  Ring,"  by  Fanny  Heaslip  Lea. 
A  Saturday  Evening  Post  Serial,  now  a  best- 
seller, dealing  with  mad  marriage. 


GASNIER 

The  distinguished  director  is  making  a  new 
series  of  Preferred  Pictures  for  B.  P.  Schul- 
berg.   "Parisian    Love"    is    the  first. 

"The  Romance  of  a  Million  Dollars" — Eliza- 
beth Dejeans'  new  fiction  hit  telling  how  stu- 
pendous fortunes  are  made  and  spent. 

"Shameful  Behavior?",  by  Mrs.  Belloc 
Lowndes  in  which  the  author  tells  whether 
the  present  generation  is  worse  than  the  last. 

"The  Worst  Woman,"  Larry  Evans'  story 
of  a  modern  Magdalene  with  an  American  me- 
tropolis and  a  remote  South  Sea  settlement  as 
its  locale. 

"Dancing  Days,"  by  J.  J.  Bell.  A  story  of 
the  present  generation's  mad  quest  for  pleas- 
ure. 

"Studies  In  Wives,"  a  treatise  of  marriage  a 
la  mode  by  Mrs.  Belloc  Lowndes. 

"Shopworn,"  by  Patricia  Wetherill.  A  tale 
of  tarnish  and  moral  cleansing. 

"Eden's  Fruit,"  John  Goodrich's  story  of  a 
1925  Adam  and  Eve. 

"The  Aristocrat,"  by  Larry  Evans.  The  best 
story  of  this  great  box-office  writer,  orginally 
appearing  in  Hearst's  Magazine. 

"Horses  and  Women,"  a  spectacular  story 
of  the  turf  promising  a  big  production  flash. 

"Exclusive  Rights,"  by  Evelyn  Campbell. 
Does  the  marriage  ring  carry  a  property  deed 
along  with  it? 

"His  New  York  Wife,"  a  story  of  an  old- 
fashioned-boy  who  married  a  Broadway  bride. 

"The  Other  Woman's  Story,"  the  co-respon- 
dent's side  of  a  sensational  divorce  case,  by 
Peggy  Gaddis. 


Scenes  in  "Parisian  Love,"  the  B.  P.  Schulberg-Preferred  Picture,  featuring  Clara  Bow,  Lou  Tellegen  and  a  star  supporting  cas 


July  18,  1925 


MOVING   PICTURE  WORLD 


297 


MARCEL  DE  SANO 
"The  Girl  Who  Wouldn't  Work"  is  the  first 
of  a  series  which  this  noted  director  is  mak- 
ing for  B.  P.  Schulberg's  Preferred  Pictures 
program. 

Signs  Lilyan  Tashman 

Actress    Will    Be    Featured    in  Schulbere's 
New  Preferred  Picture 

B.  P.  Schulberg  announced  the  signing  of 
another  well  known  player  this  week  to  a 
long-term  contract  when  he  added  Lilyan  Tash- 
man to  his  stock  company  of  players.  Miss 
Tashman  was  well  known  on  the  legitimate 
stage  before  entering  pictures,  having  been 
featured  in  many  Broadway  productions  .  in- 
cluding "The  Gold  Diggers"  and  "Lillies  of 
the  Field."  She  was  at  one  time  a  member  of 
Florenz  Ziegfield's  famous  array  of  American 
beauties. 

The  new  Schulberg  player  will  be  given  her 
first  Preferred  Pictures  role  in  Gertie  D. 
Wentworth-James'  novel,  "The  Girl  Who 
Wouldn't  Work,"  now  being  made  by  Marcel 
De  Sano.  Subsequently  she  will  be  featured 
in  a  number  of  the  most  important  stories  to 
be  filmed  by  B.  P.  Schulberg  during  the  com- 
ing season. 


"The  Perfect  Clown" 

"The  Perfect  Clown,"  directed  by  Fred 
Newmeyer,  former  director  of  Harold  Lloyd 
comedies,  will  be  Larry  Semon's  second  offering 
on  the  Chadwick  1925-26  Program. 


Experts  Directing  Destinies  of 
B.  P.  Schulberg  Productions 


THE  direction  of  B.  P.  Schulberg's  eigh- 
teen Preferred  Pictures  for  the  new  sea- 
son has  been  entrusted  to  men  of  ex- 
perience. The  first  nine  will  be  directed  by 
Gasnier,  Marcel  De  Sano  and  Fred  C.  Winde- 
mere. 

Gasnier  has  been  directing  successful  mo- 
tion pictures  for  the  past  twenty  years.  His 
work  for  B.  P.  Schulberg  during  the  last 
three  seasons  has  produced  such  outstanding 
box-office  attractions  as  "Rich  Men's  Wives," 


Crawford,  "The  Other  Woman's  Story"  by 
Peggy  Gaddis,  "Eden's  Fruit"  by  John  Good- 
rich. 

Marcel  De  Sano — "The  Girl  Who  Wouldn't 
Work"  by  Gertie  D.  Wentworth-James,  "Lew 
Tyler's  Wives"  by  Wallace  Irwin  and  "Shen- 
andoah," the  celebrated  stage  play. 

Fred  C.  Windemere — "With  This  Ring"  by 
Fanny  Heaslip  Lea,  "The  Plastic  Age"  by 
Percy  Marks  and  "Horses  and  Women." 


B.  P.  SCHULBERG'S  DISTINGUISHED  STARS 
Alyce  Mills,  Donald  Keith  and  Clara  Bow  will  be  seen  in  forthcoming  Preferred  pictures. 


"Mothers-in-Laws,"  "Poor  Men's  Wives," 
"Maytime,"  "Poisoned  Paradise,"  "The  Boom- 
erang," "Faint  Perfume"  and  others. 

Marcel  De  Sano  is  announced  by  Mr.  Schul- 
berg as  one  of  the  most  important  directorial 
"finds"  ever  brought  forward.  He  is  a  Rou- 
manian with  a  decided  continental  viewpoint 
and  has  served  an  invaluable  apprenticeship 
as  script  writer  for  many  important  produc- 
tions. 

Fred  C.  Windemere  has  directed  innumer- 
able box-office  hits  having  made  this  season 
"The  Verdict"  and  "Soiled." 
The  assignment  of  stories  is  as   follows : 
Gasnier — "Parisian    Love"    by    F.  Oakley 


New  Schulberg  Players 

Donald  Keith  and  Alyce  Mills,  two  new 
players  brought  forward  this  year  by  B.  P. 
Schulberg  in  his  endeavor  to  create  new  star- 
ring talent,  will  both  be  members  of  the 
featured  cast  of  Gasnier's  first  Prefered  Pic- 
ture for  next  season,  "Parisian  Love,"  by  F. 
Oakley  Crawford. 

Clara  Bow,  another  player  discovered  and 
developed  by  Mr.  Schulberg  and  now  a  big 
box-office  name,  heads  the  "Parisian  Love" 
cast.  Others  featured  are  Lou  Tellegen,  Lil- 
lian Leighton,  Jean  de  Briac  and  Otto  Mathie- 
son. 


Scene*  from  "Free  to  Love,"  a  B.  P.  Schulberg  production  co-featuring  Clara  Bow  and  Donald  Keith,  soon  to  be  released. 


298 


MOVING    PICTURE  WORLD 


July  18,  1925 


Arrow  Has  Fine  Array  of 

Pictures  for  Next  Season 


ARROW  PICTURES  CORPORATION 
wishes  to  go  on  record  definitely  in 
stating  that  it  expects  the  forthcoming 
year  to  be  not  only  the  most  important  in 
its  own  history,  but  one  which  will  mark  a 
great  step  forward  for  the  Independents  as 
a  whole. 

Arrow  Pictures  Corporation  will  contribute 
twenty-four  first  run  pictures — known  and 
classified  as  "The  Golden  Arrow  Franchise." 
These  will  be  made  by  prominent  production 
executives  and  directors,  working  with  stories 
by  well-known  authors  and  with  stars  whose 
names  are  known  all  over. 

Among  those  who  will  contribute  to  the 
Arrow  program  is  Whitman  Bennett.  He  will 
sponsor  four  productions,  the  first  of  which, 
"Children  of  the  Whirlwind,"  is  now  completed. 
This  is  a  melodrama  of  society  and  those  who 
prey  upon  it,  written  by  LeRoy  F.  Scott.  It 
appeared  originally  in  Hearst's  "International 
Magazine,"  and  was  later  published  in  novel 
form  by  Houghton  Mifflin  &  Company,  when 
it  quickly  attained  "best-seller"  prominence. 
The  cast  is  headed  by  Lionel  Barrymore,  John- 
nie Walker  and  Marguerite  De  la  Motte. 

Mr.  Bennett's  second  production  will  be 
"Scandal  Street."  It  is  now  completed,  and  is 
in  the  course  of  editing  and  titling.  "Scandal 
Street,"  a  fast-moving  story  of  motion  pic- 
ture life  today  was  written  by  Frank  R. 
Adams,  and  published  originally  in  Hearst's 
"Cosmopolitan  Magazine."  The  cast  is  headed 
by  Madge  Kennedy  and  Niles  Welch.  Oth- 
ers are  Coit  Albertson,  Edwin  August  and 
Louise  Carter. 

Mr.  Bennett  will  also  sponsor  "The  Cleaner 
Flame,"  and  "The  Great  City,"  two  striking 


screen  originals,  the  first  of  which  was  writ- 
ten by  Clara  Beranger  and  Forrest  Halsey. 
Dorothy  Farnham  is  the  author  of  "The  Great 
City,"  a  dramatic  story  of  New  York  society 
life. 

There  will  be  four  Wilfred  Noy  productions 
released  beneath  the  Arrow  banner,  the  first 
of  which  will  be  "The  Substitute  Wife,"  star- 
ring Jane  Novak.  Niles  Welch  will  appear  in 
Miss  Novak's  support.  Miss  Novak  will  also 
be  the  star  of  the  other  three  productions, 
one  of  which  is  to  be  "Led  Astray,"  as  screen 
adaptation  of  Alphonse  Daudet's  world-known 
novel  "The  Little  Parish  Church."  Miss  No- 
vak's other  two  vehicles  are  thus  far  undecid- 
ed, but  it  can  be  safely  said  that  they  will  be 
on  the  same  plane  of  excellence  as  those  al- 
ready announced.  All  four  of  the  productions 
will  be  society  meodramas  of  a  high  type. 

Whitman  Bennett  will  also  supervise  and  di- 
rect two  Dr.  W.  E.  Shallenberger  special  at- 
tractions. Never  before  has  Dr.  Shallenberger, 
the  president  and  executive  head  cf  the  Ar- 
row Pictures  Corporation  given  his  name  to 
a  production. 

Dallas  M.  Fitzgerald,  associated  for  a  long 
time  with  the  Metro  organization,  will  con- 
tribute a  series  of  four  productions,  which  he 
himself  will  direct.  His  first  production — 
camera  work  has  just  been  begun — is  being 
made  under  the  workin  gtitle  of  "Tessie."  This 
is  the  screen  adaptation  of  Sevvell  Ford's  Sat- 
urday Evening  Post  story,  "Tessie  and  the 
Little  Sap,"  which  will  star  May  McAvoy. 
Miss  McAvoy's  supporting  cast  includes 
Myrtle  Stedman,  Bobby  Agnew  and  Lee 
Moran. 

There  will  be,  too,  four  Arthur  F.  Beck 
productions.  Mr.  Beck  offers  as  his  first  pro- 
duction "The  Primrose  Path,"  a  society  melo- 


W.  E.  SHALLENBERGER 
The  president  of  Arrow  ha*  turned  his  pub- 
licity expert  loose  on  as  choice  a  list  of 
feature  photoplays  as  a  theatre  owner,  any- 
where, could  wish  to  ponder.  Arrow  is 
definitely  in  the  1925-26  struggle  to  turn  out 
"the  best  pictures." 

drama  from  the  pen  of  E.  Lanning  Masters. 
Harry  O.  Hoyt  is  translating  it  to  the  screen 
with  a  cast  which  is  headed  by  Clara  Bow,  and 
which  also  includes  Wallace  MacDonald,  Tom 
Santschi,  Stuart  Holmes,  Arline  Pretty,  Lydia 
Knott,  Master  Pat  Moore,  Templar  Saxe  and 
George  Irving. 

Mr.  Beck's  second  production,  "The  Unknown 
Woman,"  Charles  E.  Blaney's  stage  success, 
will  boast  a  cast  headed  by  Katherine  Mac- 
Donald,  Herbert  Rawlinson,  Myrtle  Stedman 
and   Wanda  Hawley. 

Major  Maurice  Campbell  will  also  make  four 
productions  for  release  on  the  Golden  Arrow 
Franchise.  Major  Campbell  will  specialize  in 
stories  of  the  society  drama  type,  the  first  of 
which  has  already  been  selected.  It  is  "Wan- 
dering Fires,"  from  the  pen  of  Warner  Fabian. 

I.  E.  Chadwick  will  be  responsible  for  the 
productions  of  two  of  the  twenty-four  first 
run  pictures.  These  will  be  melodramas  made 
from  well-known  stage  successes.  Present 
plans  indicate  that  the  first  one  of  these  will 
be  "Driven  from  Home,"  a  play  which  has 
been  presented  in  every  city,  town  and  hamlet 
in  the  United  States,  and  which,  translated 
into  different  foreign  languages,  has  circled 
the  globe. 

This  is  the  line-up  of  quality  product  with 
which  Arrow  is  preparing  to  meet  the  demand 
for  excellence.  Sam  Zierler  of  New  York, 
president  of  Commonwealth  Film  Corporation, 
was  among  the  first  to  affix  his  name  to  an 
arrow  contract.  Another  who  has  signed  up 
is  Oscar  Neufeld  of  Philadelphia,  head  of  the 
De  Luxe  Film  Company.  Frank  Zambreno  of 
Chicago  is  another.  His  company, — Progress 
Pictures — will  distribute  the  Arrow  pictures 
throughout  Northern  Illinois,  Southern  Mis- 
souri and  the  State  of  Indiana. 

On  the  West  Coast,  Arrow  productions  will 
be  marketed  by  Gene  Emmick  and  W.  O.  Ed- 
munds. John  F.  Taylor,  well  and  favorably 
known  on  the  Continent,  is  marketing  the 
Arrowl  pictures  abroad.  So,  too,  is  Max 
Glucksmann,  prominent  in  film  activities  in 
Buenos  Aires  and  other  important  South  Amer- 
ican cities. 


The  expression  of  displeasure  on  Madge  Kennedy's  face  is  occasioned  by  the  fact  that 
she  has  just  caught  Friend  Husband  (Niles  Welch)  with  the  goods — "the  goods"  in 
this  particular  instance  being  represented  by  lovely  Louise  Carter.  A  tense  moment 
f rum  "Scandal  Street,"  a  W.  E.  Shallenberger  Special  Attraction,  directed  by  Whitman 
Bennett  from  Frank  R.  Adams'  Cosmopolitan  Magazine  story.    An  Arrow  release. 


July  18,  1925 


MOV  IS  G    PICTURE  WORLD 


299 


JOHNNY  WALKER 
One  of  the  outstanding  screen  stars  of  1925- 
26,  "Johnny"  has  a  leading  role  in  "Children 
of  the  Whirlwind,"  the  Whitman  Bennett 
production  for  Arrow  release.  A  star  cast 
interprets  the  LeRoy  Scott  story  of  the 
underworld. 

Praise  for  "Blue  Blood" 


Critics    and    Public    Approve    the  Newest 
George  Walsh-Chadwick  Picture 

Following  out  the  new  policy  of  giving 
productions  pre-release  showings  as  part  of 
regular  program  in  New  York  theatres,  the 
Chadwick  picture  "Blue  Blood,"  starring 
George  Walsh,  was  shown  to  a  capacity 
audience  at  one  of  the  theatres  regularly 
playing  Chadwick  pictures. 

The  star  so  impressed  the  audience  that 
after  the  show  the  enthusiastic  praises  of 
the  patrons  gave  evidence  of  the  picture's 
high  calibre  entertainment.  The  story  re- 
volves around  the  character  of  a  young 
scientist,  played  by  Walsh,  and  the  situ- 
ations which  provide  him  with  the  oppor- 
tunities to  display  his  thrilling  stunts  are  the 
most  plausible  yet  seen  in  this  type  of  en- 
tertainment. 

A  brilliant  supporting  cast  surrounds  the 
star  including  Cecille  Evans,  Philo  McCul- 
lough,  Joan  Meredith,  Harvey  Clark,  Robert 
Boulder,  G.  Howe  Black  and  Eugene 
Borden. 

An  announcement  from  the  office  of  the 
Chadwick  Picture  Corporation  makes  known 
the  purchase  of  a  new  story  for  Walsh.  This 
production  will  be  of  the  athletic  type 
which  brought  Walsh  fame,  and  for  which 
there  is  a  tremendous  demand. 


Fine  Cast  Assembled 

There  is  a  splendid  cast  assembled  for  the 
making  of  "The  Bashful  Buccaneer,"  produced 
by  Harry  J.  Brown  and  released  through  Ray- 
art  Pictures.  Reed  Howes  is  the  star.  Dorothy 
Dwan,  who  played  the  feminine  lead  in  "The 
Wizard  of  Oz,"  will  play  opposite  Mr.  Howes. 
Others  having  important  roles  are  Bull  Mon- 
tana, Sheldon  Lewis,  Jack  Herrick,  George 
French  and  Sam  Allen. 

"The  Bashful  Buccaneer"  is  the  third  of 
the  second  series  of  Harry  J.  Brown  comedy 
dramas  starring  Reed  Howes  and  released 
through  Rayart. 


First  Bernarr  Macfadden 

Film  for  Release  Aug.  5 


"t: 


l  HE  WRONGDOERS,"  the  first  Ber- 
narr Macfadden  True  Story  Film 
Company  production  will  be  released 
August  5th,  it  was  announced  this  week  by 
Harry  Rathner,  president  of  Astor  Distribut- 
ing Corporation. 

At  the  same  time  it  was  announced  that  the 
Bernarr  Macfadden  True  Story  Film  Com- 
pany would  operate  on  a  policy  of  continuous 
production  until  the  eight  pictures  are  com- 
pleted, thus  eliminating  a  lapse  of  time  be- 
tween productions. 

Studio  space  has  been  leased  in  the  Cosmo- 
politan studio  in  New  York,  which  is  an  as- 
surance that  all  of  the  Bernarr  Macfadden 
film  activities,  will  be,  for  the  time  at  least 
confined  to  the  east.  There  had  been  some 
talk  of  casting  and  producing  the  pictures  in 
Hollywood. 

Production  will  begin  with  two  units  as 
soon  as  Lewis  Allen  Browne  completes  con- 
tinuities on  "Rogue's  Riches"  and  "False 
Pride."  These  are  true-story  dramatic  nar- 
ratives founded  on  the  experience  of  the  person 
who  wrote  the  story. 

In  their  order,  the  productions  will  be  made 
as  follows :  "False  Pride,"  "Rogues'  Riches," 
"The  Harem  Girl,"  "The  Danger  Line,"  "Wives 
at  Auction,"  "Bad  Habits,"  and  "Broken 
Homes." 

"The  Wrongdoers,"  just  completed  under 
the  direction  of  Hugh  Dierker  and  starring 
Lionel  Barrymore,  with  Anne  Cornwall  and 
Henry  Hull  as  featured  players  is  receiving 
its  final  editing.  It  is  a  story  of  Robin  Hood 
sentiment  and  laid  in  New  York,  with  scenes 
in  Fifth  Avenue  homes,  Greenwich  Village  and 
elsewhere.  Barrymore  plays  the  part  of  a 
socialistic  philanthropist,  and  those  who  saw 
the  first  edited  run  of  the  picture  say  he  gave 
a  very  fine  portrayal. 


Owen  Moore  and  Constance  Bennett  have 
been  placed  under  contract  for  starring  roles 
in  the  forthcoming  Macfadden  True  Story 
productions  and  negotiations  are  on  with  other 
feminine  and  masculine  stars  of  assured  box 
office  value. 

There  will  be  four  releases  from  Astor 
Distributing  Corporation  for  August.  They 
will  be:  "A  Lover's  Oath,"  a  Ferdinand  Pin- 
ney  Earle  production  starring  Ramon  Novarro; 
"The  Wrongdoers,"  a  Bernarr  Macfadden  True 
Story  production  starring  Lionel  Barrymore, 
directed  by  Hugh  Dierker  and  with  Anne 
Cornwall  and  Henry  Hull  in  featured  roles ; 
"The  Shining  Adventure,"  a  Madeline  Bran- 
deis  production  directed  by  Hugo  Ballin,  star- 
ring Percy  Marmont,  with  Mabel  Ballin  and 
Ben  Alexander  prominently  cast ;  "The  Busi- 
ness of  Love,"  a  Jesse  Robbins  production 
starring  Edward  Everett  Horton  and  Madge 
Bellamy. 

On  the  fifth  of  each  month  beginning  with 
August,  Astor  will  release  one  production  a 
month  together  with  an  Astor  "Aristocrat" 
special,  "Child  Wives"  scheduled  for  release 
in  the  fall. 


Weiss-Steiner  Release 

Louis  Weiss,  Managing  Director  of  Clar- 
ion Photoplays,  Inc.  announces  that  he  has 
consummated  a  deal  with  William  Steiner 
under  the  terms  of  which  he  will  distribute 
the  new  1926  series  of  five-reel  action  dramas 
of  the  west  which  will  feature  the  popular 
riding  star  Leo  Maloney.  Appearing  with 
Leo  Maloney  in  these  pictures  will  be  his 
highly  trained  horse  Pico,  who  has  been  said 
by  many  who  have  seen  him  a  number  of 
times  to  have  almost  human  intelligence,  sup- 
plemented in  his  activities  by  Maloney's  con- 
stant companion,  a  terrier,  named  "Bullets." 


It  looks  bad  for  Johnny  Walker.  The  picture  of  Marguerite  de  la  Motte  seems  to 
have  wrecked  his  composure.  And  that  of  Lionel  Barrymore  as  well,  who  looks  on 
from  the  doorway.  This  scene  is  from  "Children  of  the  Whirlwind,"  Whitman  Bennett's 
stirring  picturization  of  LeRoy  Scott's  underworld1  story,  which  appeared  originally 
in  "Hearst's  International."   An  Arrow  release. 


300 


MOVING   PICTURE  WORLD 


July  18,  1925 


Ginsberg  Organization  Has 
Splendid  "Line-up"  for  Fall 


ONE  of  the  outstanding  achievements  of 
the  present  season  in  the  independent 
field  is  the  inception,  creation  and 
progress  of  the  Henry  Ginsberg  Distributing 
Corporation. 

With  the  basic  idea  of  specialization,  Henry 
Ginsberg,  in  a  few  short  months  has  launched 
a  full-fledged,  smooth  functioning  organiza- 
tion, practically  sold  his  entire  product  for 
America,  Europe  and  the  Latin  American 
countries,  is  ahead  of  schedule  on  production 
and  has  proven  to  independent  exchangemen 
that  his  ideas  of  segregation  of  production  a'nd 
sales  in  making  and  marketing  product,  is 
one  of  the  big  factors  in  creating  a  stability 
in  the  independent  market 

The  Henry  Ginsberg  Distributing  Corpora- 
tion for  the  current  season  is  distributing  two 
series  of  pictures,  the  first  Banner  Produc- 
tions, a  series  of  six  feature  productions,  the 
second  Royal  Pictures,  a  series  of  six  pictures 
of  the  stunt  and  thrill  type. 

The  Banner  Production  series  consists  of 
the  following :  "The  Love  Gamble,"  adapted 
from  the  Maysie  Greif  novel  featuring  Lillian 
Rich,  Robert  Frazer,  and  a  strong  cast  with 
Pauline  Garon,  Arthur  Rankin,  Brooks  Ben- 
edict, Kathleen  Clifford,  James  Marcus  and 
others. 

The  second  Banner  is  "Wreckage,"  adapted 
from  the  novel  "Salvage"  by  Izola  Forrester. 
This  production  also  has  an  excellent  cast 
including  May  Allison,  Holmes  Herbert,  John 
Miljan,  Rosemary  Theby  and  others. 

The  third  release  wil  be  "Wandering  Foot- 
steps," an  unusual  and  new  type  of  picture 
with  Estelle  Taylor,  Bryant  Washburn,  Alec 
B.  Francis,  Frankie  Darro  and  an  excellent 
cast. 

The  balance  of  Banner  subjects  is  "The 
Checkered  Flag,"  a  story  of  the  auto  racing 
game;  "Brooding  Eyes,"  a  John  Goodwin  mys- 
tery story,  and  "Whispering  Canyon." 

The  first  three  Banners  are  completed  and 


scheduled  for  release  and  are  all  Ben  Versch- 
leiser  productions.  Edward  LeSaint  and  Scott 
Dunlap  directed  the  first  and  second  pictures 
respectively. 

The  Royal  series  are  being  produced  by 
William  Russell  Production  and  the  first  Royal 
is  also  completed  and  scheduled  for  release. 
In  this  picture  Wiliam  Russell  is  featured, 
supported  by  a  strong  cast  including  Barbara 
Bedford,  Rex  Lease,  Alan  Roscoe  and  Brins- 
ley  Shaw. 

The  first  Royal  picture  is  "Before  Mid- 
night," and  the  balance  of  the  titles  are  "Big 
Pal" ;  "A  Desperate  Moment" ;  "The  Taxi 
Mystery" ;  "The  Phantom  Express,"  and  "The 
Millionaire  Policeman." 

One  of  the  features  of  the  Henry  Ginsberg 
Distributing  Corporation  is  the  complete  line 
of  publicity,  advertising  and  exploitation  fur- 
nished exchangemen  for  the  benefit  of  the 
exhibitor.  Everything  necessary  to  "carry  on" 
is  furnished  the  exhibitor  and  special  exploita- 
tion helps  are  sent  out  from  time  to  time. 

Henry  Ginsberg  is  now  on  the  West  Coast 
attending  to  production  details.  He  is  expected 
back  in  New  York  in  ten  days. 


Leeper  Goes  Abroad 

Dwight  C.  Leeper,  vice-president  of  Rich- 
mount  Pictures,  distributors  for  Rayart  Pic- 
tures in  the  foreign  market,  and  associated 
with  Harry  J.  Brown  in  the  production  of 
the  Reed  Howes  and  Billy  Sullivan  comedy- 
dramas  which  are  released  through  Rayart, 
sailed  this  week  on  the  George  Washington 
for  London. 

While  abroad  Mr.  Leeper  will  make  an  ex- 
haustive study  of  the  market  requirements  in 
various  parts  of  Europe  and  will  visit  London, 
Paris,  Berlin,  Bremen,  Hamburg  and  various 
points  in  Switzerland  and  Holland.  Mr.  Leeper 
will  remain  abroad  three  months,  devoting  his 
time  to  this  work. 


HENRY  GINSBERG 
President  of  the  Henry  Ginsberg  Distributing 
Corporation  is  a  comparatively  recent  arrival 
in  the  ranks  of  "the  big  distributors,"  and 
current  announcements  indicate  that  with 
each  new  releasing  contract  he  signs  inde- 
pendent producers  lean  closer  to  him  for 
future  releasing  arrangements.  Sittin'  pretty 
— that's  the  way  to  tell  Ginsberg's  story. 

Inter-Ocean  Pleased 


Foreign     Buyer     Gratified     With  Gotham 
Pictures  Screened  in  Advance 

The  saying  that  "a  pleased  customer  is  the 
best  advertisement"  was  exemplified  last  week 
by  L.  W.  Kastner,  President  of  Inter-Ocean 
Film  Corporation,  in  a  statement  concerning 
the  Independent  producers  of  today. 

Mr.  Kastner,  in  part,  states ;  "Our  organiza- 
tion must  view  a  motion  picture  production 
from  a  slightly  different  standpoint  than  the 
average  American  film  buyer  for  the  one 
reason  that  we  must  consider  not  only  the 
tastes  and  preferences  and  dislikes  of  the  pic- 
ture going  public  of  one  country,  but  on  ac- 
count of  our  varied  foreign  connections,  with 
practically  all  countries.  A  country  like  Spain, 
for  instance,  has  entirely  different  screen  tastes 
than  Norway  and  so  on.  We  must  therefore 
try  and  consider  pictures  from  an  international 
standpoint. 

"I  am  very  gratified  to  state  that  the  forth- 
coming Independent  American  product  for  the 
coming  season,  which  I  have  already  viewed 
has  more  than  come  up  to  my  expectations. 
Of  course,  I  have  not  seen  all  of  it,  or  even 
a  large  portion  of  the  Independent  product 
h«t  there  are  some  producers  that  I  know  who 
are  striving  with  every  effort  to  make  their 
pictures  the  best  that  money  and  talent  can 
produce. 

"I  recently  screened  'The  Overland  Lim- 
ited,' the  first  of  a  series  of  twelve  Gotham 
productions  which  the  Inter-Ocean  will  dis- 
tribute outside  of  the  United  States.  This 
production  is  an  excellent  example  of  what 
I  mean.  It  certainly  came  up  to  all  my  ex- 
pectations and  with  this  standard  maintained 
throughout  the  series  I  feel  sure  that  every- 
body will  be  satisfied." 


July  18,  1925 


MOVING    PICTURE  WORLD 


301 


Broadway  Distributing  Co. 
Announces  1925-26  Plans 


FRANK  J.  WHITTLE 


President  of  the  Broadway  Distributing  Co., 
Inc. 

Sax  Visiting  Exchanges 


President    of    Lumas    Arranging    Plans  for 
New  Gothams 

Sam  Sax,  president  of  Lumas  Film  Corpora- 
tion, producers  of  Gotham  Productions  is  again 
en  route  to  Los  Angeles,  but  will  make  stops 
at  various  exchange  centers  on  the  way. 

Mr.  Sax  made  his  first  stop  with  Harry 
Charnas,  of  Cleveland,  who  has  signed  to  dis- 
tribute the  twelve  new  Gothams  for  his  Cleve- 
land, Pittsburgh,  Cincinnati  and  Detroit  offices. 
While  there  Mr.  Sax  made  a  new  deal  where- 
by Mr.  Charnas  will  take  over  the  distribution 
of  the  first  six  Gothams  for  the  State  of  Ohio 
only.  Included  in  this  deal  are  the  subjects, 
"Women  and  Gold,"  "Unmarried  Wives," 
"Black  Lightning,"  "The  Night  Ship,"  "The 
Silent  Pal,"  "Shattered  Lives"  and  "Defying 
the  Law." 

Mr.  Sax  next  headed  for  Indianapolis  and 
Chicago  with  St.  Louis,  Kansas  City,  Omaha, 
Denver,  Salt  Lake  and  San  Francisco  scheduled 
before  reaching  Los  Angeles.  In  Hollywood 
he  will  O.  K.  his  latest  production  "The  Part 
Time  Wife"  and  start  production  in  the  next 
release  which  it  is  figured  will  be  entitled 
"Racing  Blood." 


Broadway  Liked  It 


"Boomerang"    Brought    Crowds    to  Capitol 
Theatre 

B.  P.  Schulberg's  screen  version  of  the 
celebrated  David  Belasco  play,  "The  Boomer- 
ang," by  Winchell  Smith  and  Victor  Mapes, 
was  accorded  its  New  York  premier  last  week 
at  the  Capitol  Theatre  where  one  of  the  high- 
est summer  figures  were  reached  at  the  end  of 
its  engagement.  The  film,  which  was  directed 
by  Gasnier  with  Anita  Stewart,  Bert  Lytell 
and  Donald  Keith  in  the  leading  roles,  was 
endorsed  by  Broadway's  critics  as  a  really 
worth  while  comedy  drama. 

Dorothy  Herzog  of  the  Mirror  said:  "An 
entertaining  romance  that  moves  along  airily." 

Irene  Thirer  of  the  News  said:  "Exceed- 
ingly entertaining." 

Mordaunt  Hall  of  the  Times  said:  Smooth 
running  in  its  course." 

George  Gerhard  of  the  Evening  World  said : 
"The  Boomerang  has  innumerable  chuckles  in 
it." 


FRANK  J.  WHITTLE,  President  of  the 
Broadway  Distributing  Co.,  Inc.,  is  very 
enthusiastic  about  the  coming  seasons 
for  the  Independents.  He  has  acquired  for 
the  Independent  market  the  distribution  of  a 
series  of  eight  action  dramas,  with  George 
Larkin  featured.  In  additioin,  they  have  con- 
tracted for  the  distribution  of  a  series  of  So- 
ciety-High Class  Dramas  featuring  the  well- 
known  stars,  E.  K.  Lincoln  and  Wanda  Haw- 
ley. 

Mr.  Whittle  issued  a  statement,  that  is  that 
the  fewer  and  better  pictures  the  Independent 
producer-distributor  makes,  the  better  off  he 
will  be.  The  field  is  rather  crowded  with  bad 
productions,  in  addition  to  which  the  Inde- 
pendent exchangcman  does  not  want  to  contract 
for,  he  says. 

Continuing,  Mr.  Whittle  said : 

"The  recent  meeting  held  at  Milwaukee 
opened  the  eyes  of  the  Independent  producers 
and  distributors  to  such  an  extent  that  the} 
have  been  given  the  most  wonderful  opportu- 
nity to  show  what  they  can  produce  and  deliver. 
The  motion  picture  business  can  be  placed  on 
a  very  sound  basis  if  every  one  will  co-operate. 
But  how  many  do? 

"We  have  read  of  good  intentions  and  prom- 
ises. But  where  are  they?  No  organization 
can  survive  without  proper  co-operation  be- 
tween the  Independent  exchangeman  and  the 
distributor  and  producer.  This  can  be  done 
only  when  the  producer  gives  the  very  best 
that  is  in  him,  and  is  follewed  in  turn  by  the 
distributor,  then  the  exchangeman  passes  it 
down  the  line  to  the  exhibitor  and  we  then 
have  the  complete  circuit.  We  can  only  beat 
the  so-called  'Trust'  by  treating  the  Theatre 
Owner  fair  and  giving  him  A-l  product. 

"It  is  the  aim  of  the  Broadway  Distribution 
Corporation  to  handle  not  quantity  but  qual- 
ity, and  co-operate  with  the  Independent  ex- 


changemen  throughout  the  country,  for  our 
motto  is  Service — and  that  is  all  that  the  pic- 
ture business  is,  merely  Service.  If  you  ren- 
der proper  service  to  the  exchangeman,  by 
giving  him  high  class  product,  he  will,  in  turn, 
give  you  proper  service  in  purchasing  your 
product. 

"Our  first  speed  thriller,  'Apache  Lovei,' 
which  has  just  arrived,  and  which  we  take  great 
pleasure  in  announcing,  has  been  sold  to  the 
Elvin  Film  Exchange  of  New  York,  has  met 
with  the  greatest  praise  ever  given  a  picture 
of  this  type.  It  is  a  picture  which  we  are  proud 
of,  and  the  second  of  the  series  will  be  even 
better,  and  so  on  until  we  have  completed 
the  entire  series  of  eight,  which  the  Elvin  Film 
Corporation  have  purchased. 

"Our  series  with  Wanda  Hawley  and  E.  K. 
Lincoln  will  be  the  best  that  these  stars  have 
ever  placed  before  the  public,  and  we  feel  very 
proud  that  for  our  initial  entry  into  the  In- 
dependent field  we  can  offer  such  excellent 
product  and  such  stars  as  we  have  on  our 
1925-26  program.  And  frankly,  we  intend  to 
keep  it  up. 

"We  are  also  negotiating  for  several  short 
subjects  which  will  contain  well-known  come- 
dians and  stars.  Let's  all  stick  together  and 
make  this  an  Independent  year  to  be  proud 
of  and  for  your  sake  as  well  as  for  the  ethics 
of  business  principles  let  us  give  the  Inde- 
pendent exchangeman  a  chance  to  buck  the 
other  fellow,  by  giving  them  high  class  prod- 
uct." 

Mr.  Whittle  stated  that  in  the  very  near  future 
his  concern  will  have  several  important  an- 
nouncements to  make  regarding  the  service  and 
co-operation  which  they  believe  should  be  ren- 
dered the  exchangeman  in  the  various  terri- 
tories throughout  the  U.  S. 

Mr.  Whittle  will  leave  shortly  for  a  tour  of 
the  key  cities  to  place  his  product  in  various 
exchanges. 


Clara  Bow,  in  a  scene  in  "Free  to  Love,"  a  B.  P.  Schulberg  production,  soon  to  be  released. 
The  "fade  in"  of  the  electric  chair  disturb*  our  little  tragedienne.  (Splendid  acting!) 


302 


MOVING    PICTURE  WORLD 


July  18,  1925 


State  Righters  Eager 

For  Chadwick  Program 


STATE  RIGHT  distributors  who  bought 
last  season's  Chadwick  features  smash- 
ed all  records  for  booking  in  the  State 
Right  market,  and  are  eagerly  looking  forward 
to  an  even  greater  year  this  year  after  the 
announcement  of  the  1925-26  program  of  this 
producer. 

The  confidence  of  distributors  in  the  Chad- 
wick product  is  evidenced  by  the  territories 
closed  by  S.  S.  Krellberg,  General  Manager  of 
Chadwick  Pictures,  on  his  tour. 

To  date,  territorial  sales  include:  Specialty 
Film  .Company  for  Texas,  Oklahoma,  Arkan- 
sas; Independent  Film  Corporation,  for  the 
New  England  States;  Midwest  Film  Distrib- 
utors, for  Western  Missouri  and  Kansas;  Fon- 
tenelle  Feature  Film  Company,  for  Iowa  and 
Nebraska  and  Independent  Film  Corporation, 
for  Eastern  Pennsylvania,  Southern  New  Jer- 
sey, Delaware,  Maryland,  District  of  Colum- 
bia and  Virginia. 

Merit  Film  Corporation,  for  Greater  New 
York  and  Northern  New  Jersey;  Standard 
Film  Service  Co.,  for  Ohio,  Michigan,  Ken- 
tucky, Western  Pennsylvania  and  West  Vir- 
ginia; Celebrated  Players  Film  Corporation, 
for  Northern  Illinois  and  Indiana  and  All 
Star  Feature  Distributors,  Inc.,  for  California, 
Arizona,  Nevada  and  the  Hawaiian  Islands. 

De  Luxe  Feature  Film  Company,  for  Wash- 
ington, Oregon,  Montana,  Northern  Idaho  and 
Alaska;  the  F.  &  R.  Film  Company,  for  Min- 
nesota, North  and  South  Dakota;  and  the 
De  Luxe  Feature  Film  Exchange  for  Colorado, 
Wyoming,  New  Mexico,  Utah  and  Southern 
Idaho. 

Next  year's  productions  include  some  of  the 
most  important  achievements  in  the  industry. 
The  return  to  the  screen  of  Theda  Bara  in 
"The  Unchastcned  Woman,"  an  adaptation  of 
the  famous  play  by  Louis  K.  Anspacher,  di-. 
rected  by  James  Young,  is  expected  to  be  one 
of  the  greatest  box  office  attractions  offered 
in  the  independent  market.  The  deep  interest  of 
motion  picture  audiences  in  the  return  of  this 
star  to  the  silversheet  gives  promise  of  sensa- 
tional receptions  wherever  this  picture  plays. 
Since  it  has  become  common  knowledge  that 
Miss  Bara  will  definitely  "come  back,"  the 
Chadwick  office  has  been  flooded  with  a  de- 
luge of  mail  from  all  parts  of  the  world  hail- 


ing the  newly  aroused  interest  in  this  star. 
And  here  is  a  ready  made  audience  for  the 
wise  exhibitor. 

The  box  office  value  of  Larry  Semon's  "The 
Wizard  of  Oz"  is  now  motion  picture  his- 
tory. Exhibitors  are  eagerly  awaiting  this 
production  to  play  their  houses  knowing  it 
guarantees  big  returns.  Another  production 
from  this  ever  popular  comedian,  "The  Per- 
fect Clown,"  for  next  season's  program  even 
overshadows  "The  Wizard,"  it  is  said.  The 
exploitation  possibilities  in  the  title,  the  assur- 
ance of  this  star's  consistent  high  calibre  en- 
tertainment, his  huge  following,  and  the  knowl- 
edge that  he  has  now  an  opportunity  to  pro- 
duce his  own  feature  length  comedies,  the 
value  of  which  is  evidenced  in  the  success  of 
"The  Wizard  of  Oz,"  is  the  best  possible 
assurance  that  could  be  offered  to  an  exhibitor. 

Another  achievement  worthy  of  this  producer 
is  the  acquisition  of  George  \\  alsh  for  a  series 
of  fast  moving  action  dramas  of  the  type  which 
brought  this  star  fame.  "American  Pluck" 
is  now  completed  and  has  been  reviewed  and 
acknowledged  by  the  trade  press  to  be  one  of 
the  best  productions  of  this  kind  to  be  seen. 
Walsh  is  the  creator,  and  by  far,  the  best 
exponent  of  the  athletic  hero  role,  and  his 
host  of  admirers  are  eagerly  awaiting  the  re- 
lease of  his  pictures.  "Blue  Blood"  and  "The 
Price  of  Broadway"  will  be  two  of  the  pic- 
tures included  in  this  series,  and  if  the  stand- 
ard set  by  "American  Pluck"  is  maintained  ex- 
hibitors are  assured  of  first  class  entertain- 
ment to  come. 

Lionel  Barrymore,  one  of  the  most  distin- 
guished figures  of  stage  and  screen,  will  also 
be  seen  in  two  Chadwick  productions,  which 
will  be  adapted  from  well  known  stage  plays. 
The  first  of  these  will  be  "The  Bells"  in  which 
Mr.  Barrymore  will  essay  the  role  made  im- 
mortal by  Sir  Henry  Irving,  and  the  second 
one  will  be  announced  in  the  near  future. 

In  addition  to  the  foregoing,  two  big  special 
productions  will  be  included  in  the  program 
with  all  star  casts,  stories,  and  directors  with 
established  box  office  value.  The  first  will  be 
"Winning  The  Futurity,"  a  thrilling,  smash- 
ing race  story,  to  be  followed  by  "The  Trans- 
continental Limited,"  an  epic  of  the  railroad 
that  will  beat  all  records  for  pictures  of  the 
absorbing  melodramatic  type. 


J.  E.  CHADWICK 
The  president  of  Chadwick  Picture*  Corpor- 
ation is  also  head  of  the  independent  motion 
picture  producers,  and  while  "on  the  move" 
constantly,  he  finds  time  to  select  material 
for  his  stars,  Charles  Ray,  Theda  Bara, 
George  Walsh,  Larry  Semon,  etc. 

"Titles  by  Hubert  Roemer" 

It  is  a  trite  expression  to  say  that  news- 
paper work  is  "good  training  to  have."  But 
the  trick  apparently  has  worked  in  the  case 
of  Hubert  Roemer,  who  has  just  completed 
the  titles  for  "Headlines,"  produced  by  St. 
Regis  Pictures,  Inc.,  for  an  Associated  Ex- 
hibitors release.  Roemer  is  the  latest  recruit 
from  the  journalistic  field  to  join  the  movies. 
He  started  with  The  New  York  Times  in  1919, 
and  later  went  to  Paris  where  he  wrote  on 
special  assignments  for  the  European  edition 
of  the  Herald-Tribune.  He  recently  returned, 
and  judging  from  the  reports  emanating  from 
the  St.  Regis  group,  he  has  succeeded  in  find- 
ing a  field  where  he  will  soon  be  prominent. 

Roemer,  a  graduate  of  Cornell  University, 
does  his  title  writing  and  pursues  the  gentle 
art  of  authorship  in  the  seductive  pastoral 
quietness  of  Westbury,  Long  Island. 


Second  Royal  Picture 

The  second  Royal  Picture  to  go  into  work 
is  "Big  Pal,"  an  original  story  written  especial- 
ly for  the  screen.  William  Russell  will  be 
featured  in  this  production,  which  is  distributed 
by  the  Henry  Ginsberg  Distributing  Corpora- 
tion. 


Charles  Ray  and  Duane  Thompson  in  "Some  Pun'kins,"  first  of  his  series  for  Chadwick  Pictures  Corporation,  soon  to  be  released. 


July  18,  1925 


MOVING   PICTURE  WORLD 


303 


SAM  SAX 

The  president  of  the  Lumas  Film  Corpora- 
tion, asserts  that  every  man  engaged  in 
production  should  set  a  high  example  for 
others  by  making  only  good,  clean  pictures. 

Third  Schulberg  Release 


Strong    Box    Office    Cast    in    "With  This 
Ring" 

Following  the  recent  announcement  that 
Alyce  Mills,  B.  P.  Schulberg's  latest  screen 
find,  would  have  the  leading  role  in  Fanny 
Heaslip  Lea's  story,  "With  This  Ring,"  the 
producer  chose  this  week  a  strong  supporting 
cast  to  play  in  this  forthcoming  Preferred  Pic- 
ture. Lou  Tellegen,  Forrest  Stanley,  Donald 
Keith;  Joan  Standing,  Martha  Mattox,  Eulalie 
Jensen  and  Dick  Sutherland  are  among  those 
selected  for  the  featured  parts. 

Fred  C.  Windemere,  recently  signed  by  the 
Schulberg  organization,  is  guiding  the  mak- 
ing of  this  film  play.  The  story  is  one  that 
attained  great  popularity  as  a  serial  in  Satur- 
day Evening  Post  and  is  now  registering  high 
sales  in  book  form.  It  will  be  released  as  the 
third  Preferred  Picture  for  next  year  and  will 
be  ready  for  playdates  subsequent  to  September 
5. 


Facts  and  Fish  Stories 

David  A.  O'Malley,  secretary  of  Columbia 
Pictures,  who  boasts  of  being  the  best  bluefish 
angler  of  Nantucket  when  he  is  away  from  the 
home  office  at  1600  Broadway,  New  York,  re- 
cently returned  from  an  especially  interesting 
trip  and  a  number  of  good  yarns. 

O'Malley's  father-in-law  is  the  celebrated 
Captain  John  Killen,  who  owns  half  of  the 
island  and  a  number  of  big  boats,  some  of 
which  have  been  used  for  big  sea  pictures. 

O'Malley  hinted  that  one  of  the  big  forth- 
coming Columbia  productions  may  have  some 
sea  atmosphere.    He  is  looking  at  "locations." 


"Fair  Play"  Goes  Big 

William  Steiner  says  that  his  star,  Edith 
•Thornton,  in  "Fair  Play"  supported  by  Lou 
Tellegen,  is  breaking  records  through  the 
New  England  States  and  return  dates  are  be- 
ing booked  by  John  Marks  of  the  Cadillic 
Film  Co.  of  Boston.  Mr.  Steiner  also  re- 
ports that  "The  Blood  Bond"  which  features 
Leo  Maloney  promises  to  be  the  greatest 
picture  of  this  young  star's  career. 


Sax  Considers  Box-office 

In  Mapping  Lumas  Program 


WHAT  is  looked  upon  as  one  of  the 
soundest  statements  issued  by  a  pro- 
ducer   and    distributor    this  season 
comes    from    Sam    Sax,    president    of  the 
Lumas    Film    Corporation,    distributors  of 
Gotham  Productions. 

Mr.  Sax  says :  "We  have  had  all  sorts  of 
statements  about  the  wonderful  improvement  in 
the  art  of  the  cinema  and  we  have  also  had 
a  great  many  productions  which,  while  they 
may  have  come  under  the  head  of  'art,'  spelled 
only  disaster  for  the  exhibitor.  While  I,  of 
course,  can  speak  only  for  my  organization, 
I  don't  mind  going  on  record  here,  and  now, 
as  saying  that  the  one  and  only  thing  worth 
while  considering  in  making  a  motion  picture 
is — Will  this  make  money  for  the  theatre  ?' 

"I  do  not  wish  to  be  misunderstood,  how- 
ever, as  saying  that  anything  that  will  make 
money  is  desirable.  There  is  a  big  difference. 
We  have  a  wonderful  industry  and  a  great 
power  in  our  hands,  and  it  must  not  be  abused, 
but  we  can  make  the  kind  of  pictures  the 
public  likes  and  still  make  them  clean,  whole- 
some and  desirable  from  every  standpoint. 

"Another  thing,  the  so-called  'sex  picture'  is 
rapidly  passing  out  and  good  wholesome  action 
drama  will  be  the  demand  for  the  coming 
season.  With  this  in  view,  we  have  arranged 
a  schedule  of  production  calling  for  twelve 
pictures,  every  one  of  which,  from  the  stand- 
point of  title,  story  and  action  will  satisfy  both 
the  exhibitor  and  the  public." 

The  titles  of  the  productions  to  be  released 
by  Lumas  bear  out  Mr.  Sax's  remarks,  and 
the  fact  that  it  is  also  stated  that  they  are  to 
be  backed  up  by  extensive  exploitation  and  ad- 


vertising demonstrates  that  the  exhibitor  has 
been  given  very  careful  consideration. 

The  first  Gotham  Production  to  be  released 
by  Lumas  is  entitled  "The  Overland  Limited." 
This  is  a  railroad  drama,  now  in  production, 
and  is  said  to  be  a  genuine  thriller.  This  will 
be  followed  by  "A  Little  Girl  In  a  Big  City," 
a  Metropoitan  melodrama  directed  by  Burton 
King,  with  Gladys  Walton  as  the  star  and  a 
supporting  cast  headed  by  Niles  Welch.  The 
third  release  stars  "Thunder,"  the  Marvel 
Dog,  in  "His  Master's  Voice,"  and  then  comes 
another  thrill  drama,  "The  Police  Patrol." 

An  unusual  story  of  "movie"  life,  "The 
Part  Time  Wife,"  comes  next  on  the  Lumas 
list.  "Racing  Blood,"  a  story  of  "the  sport  of 
kings,"  is  sixth,  and  then  comes  another  ex- 
citing photoplay,  "One  of  the  Bravest,"  which 
deals  with  the  fire-fighters.  A  startling  mystery 
play,  "The  Shadow  on  the  Wall,"  follows 
with  the  next  in  line  "The  Sign  of  the  Claw," 
an  entirely  new  type  of  dog  story  featuring 
"Thunder."  The  last  two  to  be  announced 
are  "Hearts  and  Spangles,"  a  circus  story,  and 
"Fast  and  Furious,"  a  rapid-fire  automobile 
drama. 

There  remains  one  more  to  be  announced, 
and  negotiations  are  now  under  way  for  an 
exceptionally  fine  vehicle. 

It  is  announced  that  the  entire  series  of 
twelve  will  be  made  and  delivered  before  the 
Fall  season  starts.  Three  of  the  series  are 
completed  and  production  units  on  both  the 
East  and  West  Coasts  are  working  simul- 
taneously to  complete  the  balance  of  the 
Gotham  Productions  to  be  released  through 
the  Lumas  Film  Corporation. 


Lionel  Barrymore  in  "A  Man  of  Iron,"  a  Chadwick  Pictures  Corporation  production. 

Supported  by  Mildred  Harris. 


304 


MOVING   PICTURE  WORLD 


July  18,  1925 


Weiss  Bros.  Start  Campaign; 
Large  Territories  Are  Sold 


WITH  final  arrangements  for  their  prod- 
uct for  the  season  of  1925-26  com- 
pleted, Weiss  Brothers  inaugurate 
their  campaign  for  the  distribution  of  their 
new  program. 

The  program  is  a  large  one,  consisting  of 
a  minimum  of  thirty-two  features.  These 
thirty-two  pictures  include  eight  five-reel  ac- 
tion picturse  featuring  Buddy  Roosevelt ;  eight 
featuring  Buffalo  Bill,  Jr.,  and  eight  featuring 
the  new  star,  Wally  Wales.  These  three  series 
will  be  released  under  the  Artclass  banner. 

Under  the  trade-mark  of  the  Clarion  Pho- 
toplays, Inc.,  Weiss  Brothers  will  present  also 
Leo  Maloney  in  a  series  of  eight  five-reel  West- 
ern Gems.  Leo  Maloney  is  a  well-established 
star  with  a  large  following  gained  through 
the  many  successful  features  in  which  he  has 
been  seen  in  the  past.  With  him  in  this  series 
will  be  his  trained  horse,  Senator,  and  his  in- 
separable companion,  a  dog,  "Bullets."  The 
stories  for  this  series  will  be  written,  as  in  the 
past,  by  Ford  Beebe.  New  sets  and  locations 
will  appear  in  this  series  and  no  effort  will 
be  spared  to  make  them  as  good  as  possible. 

The  program  of  last  year  released  by  Weiss 
Brothers  is  now  bearing  fruit  in  the  number 
of  excellent  reports  made  by  exhibitors  to 
the  trade  papers  and  to  exchanges.  A  num- 
ber of  exchanges  who  handled  the  pictures  in 
their  respective  territories  last  year  have 
opened  negotiations,  for  the  larger  1925-26 
program.  Territories  are  now  being  allotted  and 
in  every  instance,  Louis  Weiss,  Managing  Di- 
rector of  both  the  Artclass  Pictures  Corpora- 
tion and  the  Clarion  Photoplays,  Inc.,  is  giv- 
ing those  exchanges  who  handled  the  last 
year's  program  the  preference  in  their  terri- 
tories. A  number  of  those  exchanges  put  a 
great  deal  of  effort  out  to  put  the  Buffalo 
Bill,  Jr.,  series  and  the  Buddy  Roosevelt  series 
over  with  their  customers.  Through  the  high 
quality  of  these  pictures  the  exchanges  hand- 
ling them  gained  a  large  number  of  steadfast 
exhibitor  friends,  and  it  is  naturally  their  de- 
sire to  profit  by  their  own  efforts  and  the 
popularity  of  the  stars  and  their  pictures  with 
the  new  program. 


Mr.  Weiss  anticipates  no  difficulty  in  selling 
all  territories  early  in  the  season,  since  he  has 
had  a  number  of  inquiries  from  exchange  men 
who  did  not  handle  last  year's  program.  As 
a  last  resort  Mr.  Weiss  states  that  he  will  go 
into  all  territories  where  he  can  not  get  a 
good  opening  with  his  own  exchange.  These 
territories  will  be  covered  either  with  an  ex- 
change under  the  Artclass  name  or  by  the 
acquisition  of  an  interest  in  some  live  exchange 
where  the  Artclass  product  will  be  given  sales 
effort  and  attention. 

Two  large  territories  have  so  far  been  ac- 
tually signed.  They  are  the  Specialty  Film 
Company,  with  offices  at  1914  Main  St.,  Dal- 
las, Texas ;  1 122  Markham  St.,  Little  Rock, 
Arkansas,  and  306  West  Reno  St.,  Oklahoma 
City,  Oklahoma. 

The  other  territory  is  sold  to  the  Enterprise 
Distributing  Corporation  with  offices  at  326 
South  Church  St.,  Charlotte,  N.  C. ;  1000  Per- 
dido  St.,  New  Orleans,  La.,  and  87  Walton 
St.,  Atlrnta,  Ga. 

Mr.  Weiss  has  also  consummated  a  deal 
with  Renown  Pictures,  Inc.,  whereby  Art- 
class  will  have  its  own  branch  under  its  own 
name  in  the  offices  of  Renown  Pictures.  These 
branches  will  be  under  the  advice  and  direction 
of  Renown  and  the  actual  physical  distribution 
of  the  prints  will  be  done  by  them.  These 
Artclass  exchanges  will  be  located  in  the  Re- 
nown offices,  at  729  Seventh  Ave.,  New 
York  City,  for  Metropolitan  New  York  and 
Northern  New  Jersey ;  505  Pearl  Street,  Buf- 
falo, N.  Y.,  for  New  York  State,  and  806 
So.  Wabash  Ave.  for  Chicago  and  Northern 
Illinois. 

Another  office  will  be  opened  in  Indianapolis 
in  the  very  near  future.  M.  H.  Hoffman, 
Vice-President  and  General  Manager  of  Re- 
nown, is  now  in  Chicago,  making  final  ar- 
rangements for  this  opening,  and  following 
his  return  definite  announcement  in  regard 
to  the  Indianapolis  office  will  be  made.  Until 
the  opening  of  that  office  the  business  for  the 
territory  of  Indiana  will  be  handled  from  the 
Chicago  office. 

The  opening  of  its  own  direct  office  by  a 


LOUIS  WEISS 

The  managing  director  of  Artclass  Pictures 
admits  he's  been  trying  to  cover  "play  dates" 
for  his  attractions,  for  lo !  these  many  years 
— and  nearly  getting  away  with  it.  So  now, 
while  everybody's  talking  "play  dates"  Louis 
is    moving   faster   than  ever. 


State  Right  organization  may  be  something 
new  on  the  calendar,  but  circumstances  in  the 
market  have  made  it  necessary.  Certain  State 
Right  organizations  have  put  a  great  deal  of 
capital  in  the  production  end  of  their  busi- 
ness, and  too  many  times  have  signed  for  a 
territory  only  to  have  the  pictures  neglected, 
or,  at  least,  not  played  up  to  their  very  best. 

It  is  this  fact,  and  also  the  benefits  to  be  de- 
rived from  the  necessity  for  a  number  of  in- 
termediate handlings,  that  will  make  it  neces- 
sary for  producers  to  seek  national  releases  or 
their  own  exchanges. 

Independent  Producers  as  a  whole  do  not 
wish  to  go  into  their  own  distribution,  but 
where  their  pictures  can  not  be  assured  of 
proper  attention  they  will  do  so  to  protect 
themselves.  Artclass  has  a  schedule  for  this 
year  more  than  sufficient  to  justify  special 
handling,  and  it  is  the  intent  of  Mr.  Weiss  to 
see  that  the  pictures  get  attention. 


BUFFALO  BILL,  JR. 


BUDDY  ROOSEVELT 


WALLY  WALES 


July  18,  1925 


MOVING    PICTURE  WORLD 


305 


Exploitation  Helps  for 

Four  Gotham  Productions 


GORDON  CLIFFORD 
Appearing     in     Bear     Production;  Outdoor 
western;    "Oil    and    Romance"    is    the  first 
feature;    distributed  by  Aywon  Film  Corp. 


EXHIBITOR'S  booking  the  first  four 
Gotham  Productions  for  the  coming 
season  will,  in  addition  to  the  usual 
motion  picture  publicity,  receive  the  benefits 
which  accrue  from  national  co-operation  with 
large  organizations,  it  is  claimed  by  Sam  Sax, 
of  Lumas  Films,  distributors  of  the  Gotham 
product. 

Arrangements  are  now  being  completed 
whereby  "The  Overland  Limited,"  the  first 
Gotham  release,  will  receive  the  active  co- 
operation of  various  railroad  fraternal  organ- 
izations all  over  the  country  and  also  special 
publicity  in  towns  along  the  route  of  the  Union 
Pacific   Railroad  Co. 

Police  Departments  throughout  the  United 
States  are  being  lined  up  in  connection  with 
"The  Police  Patrol,"  scheduled  for  the  second 
Gotham  release.  A  special  trailer  and  title 
strip  of  film  is  being  made  for  each  police 


Outstanding  Casts  Picked 

For  Schulberg's  Pictures 


CASTS  in  which  the  oustanding  person- 
alities of  the  screen  will  be  featured, 
will  add  to  the  box-office  worth  of 
the  eighteen  Preferred  Pictures  which  B.  P. 
Schulberg  will  present  during  the  coming  sea- 
son. The  producer  is  building  up  a  stock  com- 
pany of  his  own  and  will  also  use  the  best 
available  talent  from  the  ranks  of  free-lance 
artists  or  players  who  may  be  borrowed  from 
other  organizations. 

Under  contract  to  Mr.  Schulberg's  company 
are  three  already  popular  players— Clara  Bow, 
Alyce  Mills  and  Donald  Keith. 

Clara  Bow,  discovered  two  seasons  ago  by 
Mr.  Schulberg,  is  one  of  the  most  prominent 
actresses  on  the  screen  today. 

Miss  Mills  went  to  the  coast  last  winter 
for  B.  P.  Schulberg  Productions  and  has  al- 
ready established  herself  in  the  lead  of  two 
Preferred  Pictures— "Faint  Perfume"  and  "My 
Lady's  Lips."  Other  producers  have  recognized 
her  ability  and  she  is  appearing  for  F.  B.  O. 
in  the  feminine  lead  in  their  big  special,  "The 
Keeper  of  the  Bees." 

Donald  Keith  is  another  new  personality 
recently  developed  by  Mr.  Schulberg.  He  made 
a  distinct  hit  in  "The  Boomerang"  and  in 
"Baree,  Son  of  Kazan." 

The  casts  for  the  first  two  Preferred  Pic- 
tures for  release  on  the  new  schedule  have  been 
announced,  and  are  typical  of  the  big  names 
with  which  Schulberg  will  endow  his  future 
pictures. 

"Parisian    Love"    F.    Oakley  Crawford's 

The  "Audience  Angle" 

Jack  Cohn,  of  Columbia  Pictures,  has  re- 
ceived a  number  of  letters  of  commendation  on 
the  first  of  each  of  the  Columbia,  Waldorf 
and  Perfection  releases  from  exchange  men 
all  over  the  country.  These  pictures  are :  "The 
Danger  Signal,"  "Enemy  of  Men"  and  "Fight- 
ing Youth,"  respectively.  "These  pictures  have 
the  real  audience  angle,"  the  consensus  of 
opinion  seems  to  be. 


novel  which  Gasnier  is  directing,  features  in 
its  cast  Clara  Bow,  Lou  Tellegen,  Donald 
Keith,  Alyce  Mills,  Hazel  Keener,  Lillian 
Leighton,  James  Gordon  Russell,  Jean  de 
Briac  and  Otfo  Mathieson. 

The  players  in  Gertie  D.  Wentworth-James' 
story,  "The  Girl  Who  Wouldn't  Work,"  are 
Lionel  Barrymore,  Marguerite  de  la  Motte, 
Henry  B.  Walthall,  Lilyan  Tashman,  and  For- 
rest Stanley. 


department  to  use  in  connection  with  the  local 
showing  of  the  picture. 

H.  L.  Gates,  author  of  "Joanna"  and  other 
well  known  fiction  serials  is  now  well  along 
with  the  work  of  serializing  "A  Little  Girl 
In  A  Big  City,"  which  will  be  syndicated 
through  the  Thompson  Feature  Service  in  every 
key  city  and  in  many  of  the  smaller  cities 
throughout  the  country. 

A  tie-up  with  the  Travelers  Aid  Society  is 
also  available  everywhere  for  this,  the  third 
Gotham  production.  Release  number  four  on 
the  Gotham  program  is  "His  Master's  Voice," 
featuring  Thunder,  the  Marvel  Dog.  Nego- 
tiations are  now  under  way  for  an  extensive 
commercial  tie-up  with  the  Victor  Talking 
Machine  Company  in  connection  with  this  pic- 
ture which  offers  some  unusual  and  unique 
angles  for  co-operation  between  Victor  dealers 
and  exhibitors. 

Mr.  Sax,  in  bringing  out  these  points,  de- 
clared himself  emphatically  in  favor  of  intensive 
exploitation  behind  each  production.  The  tie- 
ups  already  effected  for  the  first  four  pictures 
are  just  the  forerunners  of  the  season's  cam- 
paign as  similar  tie-ups  are  being  planned  for 
the  balance  of  the  twelve  Gotham  productions, 
all  of  which  have  exploitation  titles  and  which 
include;  "The  Part  Time  Wife,"  "Racing 
Blood,"  "One  of  the  Bravest,"  "The  Shadow 
on  the  Wall,"  "The  Speed  Limit,"  "The  Sign 
of  the  Claw,"  "The  Forest  of  Destiny,"  and 
"Hearts  and  Spangles." 


New  H.  B.  Wright  Film 

Formal  announcement  is  made  that  United 
Artists  Corporation  will  release  Sol  Lesser's 
forthcoming  film  version  of  Harold  Bell 
Wright's  famous  novel,  "The  Winning  of 
Barbara  Worth,"  which  production,  it  is  said, 
will  be  added  to  the  fall  schedule  of  releases. 


In  "The  Overland    Limited,"  shown  here,  Gotham  Pictures  signed  a  cast  that  includes 
Ralph  Lewis  (the  engineer),  Mary  Carr,  Alice  Lake,  Ethel  Wales,  John  Miljon,  Malcolm 
MacGregor,  Olive  Borden,  and  Charles  Post.   Frank  O'Neill  directed. 


MOVING    PICTURE  WORLD 


July  18,  1925 


The  Symbol 

of  Security 

for  Your  Theatre 


Producers,  Distributors  and  Exchanges  here  listed  are  members  of  the  Independent  Motion  Picture  Associa- 
tion of  America,  allied  with  the  Motion  Picture  Theatre  Owners  of  America  in  their  struggle  to  keep  their  theatres 
open  and  save  their  screens  from  Trust  Domination. 

They  are  supporting  the  Play  Date  Bureau  100  per  cent  with  Money  and  Product — They  are  living  up  to  the 
Milwaukee  Agreement. 

Avoid  the  padlock — keep  your  theatre  Independent  with  Independent  Pictures ! 


Producers  and  Distributors 

HOLLYWOOD 

BISCHOFF,  INC., 
1438   Gower  Street 
HERCULES   PRODUCTIONS.  INC., 
1438  Gower  Street 
SIERRA  PICTURES.  INC., 

1640  Vine  Street 
SUNSET  PRODUCTIONS 
7425   Sunset  Boulevard 

NEW  YORK 

ARROW    FILM  CORPORATION, 
220  West  42nd  Street 
ARTCLASS   PICTURES  CORP., 
1540  Broadway 
AYWON   FILM  CORP., 
729   Seventh  Avenue 
CARLOS  PRODUCTIONS,  INC., 

1540  Broadway 
CHADWICK  PICTURES  CORP., 
729   Seventh  Avenue 
CHESTERFIELD    MOTION  PICTURES 
CORP., 
729  Seventh  Avenue 
COLUMBIA   PICTURES  CORP., 
1600  Broadway 
DAVIS    DISTRIBUTING  DIVISION, 

218  West  42nd  Street 
HENRY  GINSBERG  PICTURE  CORP., 

1 540  Broadway 
INDEPENDENT    PICTURES  CORP., 
1540  Broadway 
IVAN  PLAYERS,  INC., 
729  Seventh  Avenue 
JANS  PRODUCTIONS.  INC., 
729  Seventh  Avenue 
LEE-BRADFORD  CORP., 
701   Seventh  Avenue 
LOWELL    FILM  PRODUCTIONS, 
151  West  44th  Street 
LUMAS  FILM  CORPORATION, 
1650  Broadway 
P.  D.  G.,  INC., 
1650  Broadway 
PEN  AND  PENCIL  FILM,  INC., 
729   Seventh  Ave. 
RAYART   PICTURES  CORP., 
723   Seventh  Avenue 
B.  P.  SCHULBERG,  INC., 
115  West  45th  Street 
WM.  STEINER  PRODUCTIONS, 
220  West  42nd  Street 
TIFFANY   PICTURES,  INC., 
1540  Broadway 
TRI-STONE    PICTURES,  INC., 
565  Fifth  Avenue 

SAN  FRANCISCO 

GERSON   PICTURES  CORP., 
1973  Page  Street 

Exchanges 

ATLANTA 

PROGRESS    PICTURES,  INC., 
106  Walton  Street 


MEMBER  r$P\ 

INDE  PENDENT  m 

MOTION  PICTURE  ASSOCIATION  OF  AMERICA  INC 

BOSTON 

AMERICAN  FEATURE  FILM  CO., 
37  Piedmont  Street 
ASTOR  PRODUCTION, 
49    Church  St. 
DEPENDABLE  PICTURES  CORP., 

44   Church  Street 
GOLDEN  DISTRIBUTING  CORP., 
57   Church  Street 
GRAND-ARROW    FILM  EXCHANGE, 
53   Piedmont  Street 
INDEPENDENT   FILMS,  INC., 
12  Piedmont  Street 
SUPREME  FILM  CORP., 
10  Piedmont  Street 

BUFFALO 

FIRST   GRAPHIC  EXCHANGE, 
257    Franklin  Street 

CHICAGO 

CAPITOL    FILM  EXCHANGE, 
723  So.  Wabash  Avenue 
CELEBRATED    PLAYERS    FILM  CORP., 
810  So.  Wabash  Avenue 
EXCLUSIVE    FILM  SERVICE, 

732  So.  Wabash  Avenue 
PROGRESS  PICTURES.  INC., 
808  So.  Wabash  Avenue 
REELCRAFT  FILM  EXCHANGE, 
810  So.  Wabash  Avenue 
RENOWN  PICTURES. 
806  So.  Wabash  Avenue 
SECURITY  PICTURES, 
808  So.  Wabash  Avenue 


NEW  YORK 

CAPITOL  FILM  EXCHANGE, 
729  Seventh  Avenue 
COMMONWEALTH  FILM  CORP., 
729  Seventh  Avenue 
DEPENDABLE  PICTURES. 
729  Seventh  Avenue 
KERMAN  FILMS.  INC., 

729  Seventh  Avenue 
MERIT  FILM  CORP., 
729  Seventh  Avenue 
RED   SEAL   PICTURES  CORP., 
1600  Broadway 
RENOWN  PICTURES, 
729  Seventh  Avenue 


OMAHA 

FONTENELLE  FILM  CO., 

1506  Davenport  Street 
INDEPENDENT  FILM  CO., 
Film  Exchange  Building 
LIBERTY    FILMS.  INC., 
1514  Davenport  Street 

PHILADELPHIA 


CINCINNATI 

PROGRESS   PICTURES  CO., 
Broadway    Film  Bldg. 

CLEVELAND 

PROGRESS  PICTURES  CO. 
Film   Exchange  Building 
SKIRBOLL    GOLD    SEAL  PRODUCTIONS, 
Film  Building 

DALLAS 

PROGRESS   PICTURES.  INC., 
Film  Exchange  Building 
SPECIALTY  FILM  CO., 
304    Harwood  Street 

INDIANAPOLIS 

STATE   FILM  SERVICE 
Wimmer  Building 

KANSAS  CITY 

STANDARD    FILM  SERVICE, 
111  West  18th  Street 

MILWAUKEE 

CELEBRATED    PLAYERS    FILM  CORP., 
715  Wells  Street 

MINNEAPOLIS 

ADVANCE   FILM  EXCHANGE, 
306   Film  Exchange  Building 

NEW  ORLEANS 

PROGRESS    PICTURES.  INC., 
730   Girod  Street 


AMERICAN  FEATURE  FILM  CO., 
1335  Vine  Street 
DE  LUXE  FILM  CO,  INC., 

1318  Vine  Street 
LIBERTY  FILMS  CORP., 

1339  Vine  Street 
CAPITOL    FILM  EXCHANGE, 
1314  Vine  Street 
IMPERIAL  PICTURES, 
1302  Vine  Street 
MASTERPIECE  FILM  ATTRACTIONS, 
1329  Vine  Street 
STANDARD    FILM  ATTRACTIONS, 
1332  Vine  Street 
20TH    CENTURY    FILM  CO., 
256    N.    13th  Street 
INDEPENDENT   FILM  CORP., 

1319  Vine  Street 


PITTSBURGH 


COLUMBIA    FILM  SERVICE, 
1010  Forbes  Street 
S.   S.   FILM  EXCHANGE, 
1020   Forbes  Street 
SUPREME  PHOTOPLAY  CO., 
1014  Forbes  Street 

ST.  LOUIS 

PROGRESS  PICTURES  CORP., 
3405  Olive  Street 
UNITED  FILM  SERVICE, 
3314  Lindell  Boulevard 

JACK  WEIL  PICTURES, 
3320  Lindell  Boulevard 

WASHINGTON,  D.  C. 

TRIO  PRODUCTIONS, 
926  New  Jersey  Avenue,  N.  W. 


INC., 


This  List  Is  Your  Security  and  Growing  Day  by  Day— Therefore 
Buy  Independent  Pictures  FIRST— and  do  it  NOW/ 

Independent  Motion  Picture  Association  of  America 


1650  BROADWAY 
NEW  YORK  CITY 


FREDERICK  H.  ELLIOTT 
General  Manager 


July  18,  1925 


MOVING   PIC"!  U  RE  WORLD 


307 


Billy  West  Forms  Company; 
Rayart  to  Distribute  Product 


GEORGE  WEST 
President  of   West  Productions,  Inc. 


"The  Unchastened  Woman" 


Photographic  Work  Ended,  and  Cutting  of 
Chadwick  Picture  Begins 

Theda  Bara,  who,  at  the  time  of  her  re- 
tirement, was  one  of  the  most  sensational  stars 
of  screcndom,  has  this  week  completed  the 
photographing  of  the  final  scenes  of  "The 
Unchastened  Woman,"  her  first  vehicle  for 
Chadwick  Pictures  Corporation. 

Director  James  Young  and  Douglas  Doty, 
screen  adaptor  of  the  famous  Louis  K.  Ans- 
pacher  stage  success,  are  now  engaged  in  cut- 
ting and  editing  the  picture  at  the  F.  B.  O. 
Studios  in  Los  Angeles,  where  the  production 
was  made. 

I.  E.  Chadwick,  President  of  the  Company, 
is  said  to  be  well  pleased  with  the  picture, 
which  represents  the  most  pretentious  effort 
of  his  company.  After  viewing  the  picture  in 
the  initial  stages  of  the  cutting,  he  said  he  is 
convinced  that  it  will  be  one  of  the  big  dramatic 
successes  of  the  coming  season. 


Wynne-Jones  Returning 

Due   Back   on   the   Homeric,  July   14,  From 
Conferences   With  Ufa 

Frederick  Wynne-Jones,  American  represen- 
tative of  Ufa  Films,  Berlin,  is  returning  from 
conferences  in  Germany  which  will  settle  the 
details  for  presenting  "Siegfried"  at  the 
Century  Theatre,  New  York  City,  next  month. 

Mr.  Wynne-Jones  has  been  conferring  on  the 
Continent  with  the  managing  directors  of  Ufa 
and  in  London  with  Lee  Shubert.  He  is 
scheduled  to  arrive  in  New  York  on  Tuesday, 
July  14,  on  the  Homeric. 

Mr.  Wynne  Jones  will  issue  an  extremely 
important  statement  shortly  after  he  comes 
ashore. 


"Graustark"  Bookings 

One  of  the  earliest  showings  of  First  Na- 
tional's new  Norma  Talmadge  picture, 
"Graustark,"  which  will  be  distributed  as  a 
special,  will  be  at  the  Metropolitan  Theatre. 
Atlanta,  Ga.  It  is  booked  for  a  pre-release 
showing  there  begining  August  17th,  during 
the  Greater  Movie  Season.  "Graustark"  is 
scheduled  for  general  showings  during  the 
month  of  August,  making  it  one  of  the  big- 
gest attractions  of  the  year  which  First 
National  has  made  available  for  the  Greater 
Movie  Season. 


ANEW  company  was  formed  in  New 
York  this  week  known  as  West  Pro- 
ductions, Inc.,  which  will  produce  a 
series  of  feature-length  comedies  starring 
Billy  West,  the  well  known  comedian.  The 
company,  organized  by  the  comedian  himself, 
is  headed  by  George  West,  the  comedian's 
brother,  as  president.  Billy  West  himself  will 
be  vice-president  and  general  manager. 

The  company  will  start  work  at  once  in 
Hollywood  on  the  production  on  a  series  of 
four  feature-length  comedies  starring  Mr. 
West,  surrounded  by  a  cast  of  popular  comedy 
favorites. 

It  will  be  remembered  that  Billy  West  has 
been  prominent  in  the  field  of  two-reel  come- 
dies for  many  years  past.  He  has  starred  in 
no  less  than  165  two-reel  comedies. 

The  new  West  Company  will  handle  physical 
distribution  of  their  product  through  W.  Ray 


SINCE  the  previous  announcement  that 
Alice  Calhoun  would  carry  the  leading 
and  title  role  in  "The  Part  Time  Wife," 
ntth  of  a  series  of  twelve  Gotham  productions, 
some  cast  changes  have  been  made  and  the 
complete  list  of  players  lined  up.  Alice  Cal- 
houn will  remain  as  the  leading  player  and 
Robert  Ellis  will  have  the  principal  male  role 
and  the  supporting  cast  consists  of  Arthur 
Hoyt,  Edwards  Davis  and  Freeman  Wood. 

Two  beautiful  and  accomplished  young 
women  will  also  have  important  roles  and  it 
is  not  too  much  to  state  that  their  names  will 
be  very  familiar  with  the  photoplay  public  be- 
fore many  months  have  past.  The  two  players 
referred  to  are  Patricia  Palmer  and  Janice 
Peters. 


HARRY  COHN,  production  manager  of 
Columbia  Pictures,  has  signed  James 
P.  Hogan,  one  of  the  best  directors  in 
the  business,  to  handle  the  megaphone  for 
Elaine  Hammerstein's  forthcoming  release, 
"SOS  Perils  of  the  Sea,"  one  of  the  biggest 
specials  ever  made  by  these  producers. 

Hogan  is  credited  with  some  of  the  biggest 
winners  of  the  past  few  seasons,  "Capital 
Punishment,"  "Black  Lightning,"  and  "My 
Lady's  Lips"  among  them. 

"SOS  Perils  of  the  Sea"  was  adapted  from 
a  story  published  in  a  leading  magazine,  by 
Lillian  Taft  Maiz,  whose  works  have  been 
turned  into  a  number  of  big  screen  successes. 

Miss  Hammerstein  is  now  engaged  in  mak- 
ing "The  Unwritten  Law,"  also  a  Columbia 
production,  and  although  the  pretty  star  has 


Johnston's  Rayart  Picture  Corporation,  also 
maintaining  head  quarters  and  sales  offices  at 
the  Rayart  Offices,  723  Seventh  avenue,  New 
Ycfrk  City. 

In  speaking  of  his  new  plans  the  comedian 
states : 

"The  cry  all  over  the  United  States — in  fact 
all  over  the  world — seems  to  be  for  comedy. 
The  people  in  seeking  their  amusement  want 
to  laugh  rather  than  study  problems  presented 
to  them  in  the  guise  of  screen  entertainment. 
From  all  parts  of  the  country  I  have  had 
letters  from  my  fans  asking  me  to  go  in  for 
the  high  type  of  clean,  fast  action,  fun-loving 
feature  comedies  that  have  endeared  other 
famous  comedians  to  their  hearts.  It  is  in 
answer  to  this  demand  that  we  are  going  into 
feature  production  and  will  produce  a  series 
of  four  speedy  comedy  features  for  release 
on  the  Rayart  program  for  the  1925-26  season." 


Some  unusual  twists  of  screen  technique  are 
in  preparation  for  this  story,  which  has  for 
its  characters  the  personnel  of  a  motion  picture 
studio.  While  the  plot  of  one  story  is  being 
unfolded  the  action  of  a  counter  plot  is  shown 
as  the  action  of  a  picture  being  made  in  the 
studio,  in  which  the  characters  the  maip 
story  are  working. 

Alice  Calhoun  will  have  the  best  oppor- 
tunity of  her  screen  career  in  this  story,  while 
Robert  Ellis  has  a  most  difficult  role  in  the 
character  of  the  poor  husband  of  a  wealthy 
screen  star. 

"The  Part  Time  Wife"  is  scheduled  for 
early  Fall  release,  but  it  is  part  of  the  Gotham 
policy  to  have  all  prints  and  advertising  mat- 
ter ready  at  least  a  month  or  more  in  advance. 


been  hopeful  of  running  off  for  a  two  weeks' 
vacation,  she  has  agreed  to  start  work  on  "SOS 
Perils  of  the  Sea"  as  soon  as  "The  Unwritten 
Law"  is  completed. 

A  number  of  well  known  character  actors 
now  under  contract  with  Columbia  will  play 
opposite  Miss  Hammerstein.  Actual  casting 
will  begin  shortly  after  Cohn  and  his  technical 
staff  complete  details  on  the  technical  end  of 
the  production. 


Begins  "The  Best  People" 

Sidney  Olcott  will  lose  no  time  in  beginning 
the  production  of  "The  Best  People"  for  Para- 
mount. He  has  only  recently  completed  "Not 
So  Long  Ago"  in  which  Betty  Bronson  and 
Ricardo  Cortez  are  featured.  This  week  he 
will  begin  "The  Best  People." 


James  P.  Hogan  To  Direct 

"SOS  Perils  of  the  Sea" 


Complete  Cast  Announced 
For  "The  Part  Time  Wife" 


308 


MOVING    PICTURE  WORLD 


July  18,  1925 


National  Exploitation  Tie-Ups 
For  First  Four  of  Gotham  Films 


A.  CARLOS 
Secretary  of  Tiffany-Truart- Renown 
Productions. 


Truart  Output  Sold 


All   Productions  To  Go   To  Australia,  New 
Zealand   and  Tasmania 

The  Hi-Mark  Film  Sales  Corporation,  220 
West  42nd  street,  New  York  City,  through 
Nat  Xathanson,  general  manager,  announces 
that  it  has  bought  the  entire  production  out- 
put of  the  Truart  Film  Corporaion  for 
Australia,  New  Zealand  and  Tasmania. 

The  negotiations  were  concluded  with  M.  H. 
Hoffman,  general  manager  of  the  Truart  Film 
Corporation,  just  prior  to  his  leaving  for  Los 
Angeles.  The  pictures  involved  are  the  six 
Blue  Ribbon  scries  titles,  "Dollar  Down," 
"The  Hurricane,"  "Salvage,"  "Where  the 
Worst  Begins,"  "Age  of  Indescretion"  and 
"Marrying  Money;"  four  Novelty  productions, 
"Three  In  Exile,"  "The  Silent  Witness," 
"Pals"  and  "The  Wild  Girl,"  featuring  Louise 
Lorraine,  Rex,  the  wonder  dog  and  Black 
Beauty,  the  marvelous  horse;  and  four  Cine- 
melodrama  series  and  the  Truart  Special, 
"Romance  Road,"  featuring  Raymond  McKee. 


To  Play  Opposite  Valentino 

Vilma  Banky,  noted  European  film  star,  has 
been  selected  to  play  opposite  Rudolph  Valen- 
tino in  his  new  iilm  and  his  first  production  for 
United  Artists  Corporation,  "The  Black 
Eagle,"  according  to  word  just  received  from 
Joseph  M.  Schenck  at  the  office  of  Hiram 
Abrams,  president  of  the  United  Artists  or- 
ganization. Additional  information,  from  Hol- 
lywood is  to  the  effect  that  work  has  already 
been  started  on  "The  Black  Eagle,"— which  for- 
merly had  been  tentatively  called  "The  Un- 
tamed." 


"Hell's  Highroad"  Finished 

Cecil  B.  De  Mille's  first  contribution  on  the 
altar  of  independent  film  production  is  finished. 
"Hell's  Highroad,"  a  Leatrice  Joy  starring  pic- 
ture, has  been  transferred  by  Director  Rupert 
Julian  from  the  stages  to  the  cutting  room.  It 
is  Mr.  De  Mille's  first  offering  under  his  new 
contract  with  Producers  Distributing  Corpora- 

ti0n-  T- 

"Hell's  Highroad"  was  adapted  by  Eve  Un- 
sell  and  Lenore  J.  Coffee  from  the  novel  by 
Ernest  Pascal.  Also  featured  are  Edmund 
Burns,  Robert  Edeson  and  Julia  Faye. 


EXHIBITORS  booking  the  first  four 
Gotham  Productions  for  the  coming 
season  will,  in  addition  to  the  usual 
motion  picture  publicity,  receive  the  benefits 
which  accrue  from  national  co-operation  with 
large  organizations  it  is  claimed  by  Sam  Sax 
of  Lumas  Films,  distributors  of  the  Gotham 
product. 

Arrangements  are  now  being  completed 
whereby  "The  Overland  Limited"  the  first 
Gotham  release,  will  receive  the  active  co- 
operation of  various  railroad  fraternal  organ- 
izations all  over  the  country  and  also  special 
publicity  in  towns  along  the  route  of  the 
Union   Pacific   R.   R.  Co. 

Police  Departments  all  over  the  country  are 
being  lined  up  in  connection  with  "The  Police 
Patrol"  which  is  scheduled  for  the  second 
Gotham  release.  A  special  trailer  and  title 
strip  of  film  is  being  made  to  use  for  each 


CURRENT  with  the  release  of  "The 
Overland  Limited"  there  comes  to 
notice  a  variation  in  the  style  and  make- 
up of  the  exhibitor's  campaign  book  issued  by 
the  Lumas  Film  Corporation  for  the  new  series 
of  Gotham  productions. 

The  sheet  is  made  up  in  regulation  news- 
paper tabloid  size  with  pages  sized  11x18  inches, 
with  five  newspaper  columns  set  in  standard 
measure.  The  paper  used  is  of  better  grade 
than  used  by  newspapers  to  allow  for  fine 
screen  half  tone  cuts. 

There  are  eight  pages,  and  in  compact  form 
will  be  found  everything  the  average  theatre 
can  use  in  formulating  a  campaign  for  the 
picture. 

The  first  page  is  devoted  to  a  condensed 


SAM  SAX  received  advices  from  the  West 
Coast  Studios  last  week  that  actual  pro- 
duction work  on  the  fifth  of  the  series 
of  twelve  Gotham  Productions  has  started. 
The  story  is  entitled  "The  Part  Time  Wife," 
an  adaptation  by  Victoria  Moore  of  Peggy 
Gaddis'  magazine  story  to  be  published  July 
20th  in  Snappy  Stories  Magazine. 

Alice  Calhoun  has  been  selected  for  the  title 
role  with  the  well  known  actor-director,  Rob- 
ert Ellis  in  the  chief  male  role.  Others  men- 
tioned for  the  supporting  cast  are,  Lloyd  Whit- 
lock,  Edwards  Davis  and  Laska  Winters. 

Some  very  unique  scenes  and  situations  are 
provided  for  in  this  story,  which  has  for  its 
principal  theme  the  trying  position  of  a  hard 
working  but  poor  young  man  who  marries  a 


police  department  to  use  in  connection  with 
the  local  showing  of  the  picture. 

H.  L.  Gates,  author  of  "Joanna"  and  other 
well  known  newspaper  fiction  serials  is  now 
well  along  with  the  work  of  serializing  "A 
Little  Girl  In  A  Big  City"  which  will  be 
syndicated  through  the  Thompson  Feature 
Service  in  every  key  city  and  in  many  of  the 
smaller  cities  throughout  the  country.  A  tie- 
up  with  the  Travellers  Aid  Society  is  also 
available  everywhere  for  this,  the  third  Gotham 
Productions.  Release  number  four  on  the 
Gotham  Program  is  "His  Master's  Voice" 
featuring  Thunder,  the  marvel  dog.  Negotia- 
tions are  now  under  way  for  an  extensive 
commercial  tie-up  with  the  Victor  Talking 
Machine  Company  in  connection  with  this 
pcture  which  offers  some  unusual  and  unique 
angles  for  co-operation  between  Victor  dealers 
and  exhibitors. 


synopsis  of  the  story,  complete  cast  and  bill- 
ing matter  and  an  editorial  comment  of  what 
type  of  production  it  is.  On  the  succeeding 
pages  are  condensed  advance  notices,  reviews, 
catchlines  and  feature  stories  written  in  typical 
newspaper  style  and  notable  for  their  brevity. 

A  most  comprehensive  exploitation  campaign 
is  laid  out  with  no  impossible  or  difficult  stunts 
for  the  smaller  exhibitor.  All  accessories  are 
illustrated  and  nine  different  style  of  line  ads. 
for  newspapers  are  provided. 

On  the  whole,  it  is  a  most  compact  and  use- 
ful, in  fact  indispensable,  article  for  the  ex- 
hibitor. The  sheet  was  compiled  and  edited 
by  Lon  Young,  whose  experience  in  advertising 
and  exploitation  matters  is  well  known  in  the 
industry. 


famous  and  wealthy  moving  picture  star.  The 
clash  of  temperaments  and  the  difference  in 
positions  provides  some  very  dramatic  mo- 
ments. 

Many  scenes  of  this  picture  should  prove 
very  fascinating  to  the  dyed-in-the-wool  film 
fans,  as  actual  production  work  on  a  motion 
picture  will  be  shown  as  part  of  the  story. 
Many  side  lights  of  studio  life  will  be  revealed. 

With  four  pictures  actually  delivered,  a  fifth 
started  and  preparatory  work  under  way  for 
the  balance  of  the  program,  Sam  Sax  esti- 
mates that  he  will  be  in  a  position  to  make 
delivery  of  his  entire  program  several  months 
ahead  of  the  promised  delivery  date  to  ex- 
changes. 


New  Style  Press  Sheet 

For  Gotham  Productions 


Renard  Hoffman  Casting 

for  New  Gotham  Picture 


July  18,  1925 


MOVING    PICTURE  WORLD 


309 


Chadwick  Pictures  To  Spend 
$2,000,000  for  Fall  Output 


WITH  the  completion  during  the  past 
week  of  three  important  productions 
on  the  Fall  schedule  of  the  Chadwick 
Pictures'  Corporation,  it  became  known  that 
I.  E.  Chadwick,  president  of  the  organization, 
and  one  of  the  foremost  factors  in  the  in- 
dependent film  field,  had  completed  plans  for 
the  making  of  at  least  fourteen  other  feature 
pictures,  involving  an  investment  of  approxi- 
mately two  million  dollars,  at  Los  Angeles 
studios  during  the  next   four  months. 

Mr.  Chadwick,  who,  in  addition  to  heading 
the  producing  and  distributing  organization 
bearing  his  name,  is  president  of  the  Inde- 
pendent Motion  Picture  Association  of  America, 
has  heretofore  confined  his  producing  activities 
exclusively  to  the  East.  Going  to  Los  Angeles 
a  few  months  ago,  merely  to  supervise  the 
filming  of  "The  Wizard  of  Oz,"  he  was  quick 
to  appreciate  the  advantage  of  picture  making 
there,  and  immediately  instituted  the  filming 
of  three  addiional  productions. 

The  success  which  has  marked  the  making 
of  these  pictures  has  been  such  as  to  con- 
vert the  Eastern  producer  completely  to  the 
West  Coast  as  a  centre  for  his  future  activities, 
and  with  the  possible  exception  of  two  offer- 
ings starring  Lionel  Barrymore,  who  is  under 
contract  to  the  Chadwick  organization,  and 
who  by  reason  of  stage  engagements  may  be 
unable  to  go  to  Los  Angeles,  all  of  the  produc- 
tions of  this  company  for  the  next  season  will 
be  made  there. 

In  addition  to  Lionel  Barrymore  and  Larry 
Semon,  the  company  has  under  contract  such 
widely  known  motion  picture  personalities  as 
Charles  Ray,  Theda  Bara  and  George  Walsh. 
Ray  has  just  completed  "Some  Pun'kins,"  the 
first  of  a  series  of  productions  which  he  is 
to  make  under  the  Chadwick  banner,  in  which 
he  is  supported  by  Duane  Thompson,  one  of 
the  1925  Wampas  Baby  Stars;  George  Faw- 
cett,  Bert  Woodruff,  William  Courtright,  and 
other  players  of  equal  prominence.  The  pic- 
ture was  directed  by  Jerome  Storm,  responsible 
for  many  of  the  star's  most  conspicuous  suc- 
cesses, and  made  under  the  supervision  of 
Joseph  De  Grasse,  who  has  also  been  long  as- 
sociated with  him.  It  is  said  to  excel  any  pro- 
duction ever  made  by  the  country  boy  favorite 
in  its  promise  of  popularity. 

"American  Pluck,'  first  of  a  series  of  special 
attractions  in  which  George  Walsh  is  to  be 
presented  under  the  Chadwick  banner,  was 
made  at  the  Selig  Studios,  under  the  direction 


of  Richard  Stanton.  It  is  the  type  of  thrilling 
action  stories  that  first  won  this  popular  player 
recognition  on  the  screen,  and  which  provides 
him  with  ample  opportunity  to  display  his  ex- 
traordinary athletic  ability.  Wanda  Hawley 
is  the  girl  for  whom  Walsh  risks  his  neck 
in  this  first  production.  Others  in  the  cast  in- 
clude Dan  Mason,  Leo  White,  Tom  Wilson, 
Frank  Leigh  and  Wilfred  North. 

Walsh  is  to  make  six  productions  for  the 
Chadwick  company,  the  script  for  the  second 
of  which  is  now  in  course  of  preparation  by 
Frank  Howard  Clark,  and  work  upon  which 
will  start  at  the  Selig  Studios  this  month. 

Of  particular  interest  in  the  schedule  of  this 
organizaion  is  the  adaptation  oi  Louis  K. 
Anspaclicr's  celebrated  stage  success,  "The  Un- 
chastened  Woman,"  in  which  Theda  Bara  will 
return  to  the  screen,  and  for  which  the  script 
was  written  by  Douglas  Doty,  who  was  re- 
sponsiDle  for  the  scripts  of  "The  Wife  of  a 
Centaur,"  King  Vidor's  Metro-Goldwyn  pro- 
duction; Monta  Bell's  first  triumph,  "Broad- 
way After  Dark,"  and  Mae  Murray's  most 
recent  release,  "Circe,  the  Enchantress." 

In  response  to  public  interest,  every  effort  is 
being  made  by  the  Chadwick  organization,  to 
assure  the  return  of  Miss  Bara  under  condi- 
tions that  will  provide  her  with  the  oppor- 
tunity for  the  fullest  play  of  those  talents 
which  have  won  for  her  such  a  wide  world 
f  ollowine. 


LEM  F.  KENNEDY 

The  producer  of  the  feature  picture,  "Down 
on  the  Suwanee  River,"  is  here  shown  visit- 
ing the  river  made  famous  in  the  old  song. 
This  spot  is  near  White  Springs,  Florida. 
A  Lee-Bradford  release. 

Val  Paul  Signed 

Hunt  Stromberg  has  engaged  Val  Paul  as 
Production  Manager  for  his  various  units. 
Paul  was  a  director  before  changing  over  into 
the  business  and  of  the  industry  and  comes  to 
the  Stromberg  Organization  with  a  record  that 
has  caused  him  to  be  considered  one  of  the 
best-versed  men  in  the  West  Coast  studios. 


Lent  Kennedy  Presents  Fine 
Players  in  "Suwanee  River 


99 


LEM  F.  KENNEDY  has  returned  to 
New  York  from  the  South  with  his 
picture,  '"Down  On  The  Suwanee  River," 
which  has  for  its  leads  Mary  Thurman  and 
Charles  Mack,  supported  by  Arthur  Donald- 
son, Walter  P.  Lewis,  Blanche  Davenport,  and 
the  promising  juvenile,  Wally  Merrill,  with 
other  well-known  players. 

When  speaking  of  his  experiences  in  taking 
"exteriors"  on  the  actual  river  of  the  immortal 
song,  Mr.  Kennedy  admits  that  he  was  agree- 
ably surprised  at  the  beauty  he  found.  He 
had  not  dreamed,  he  declares,  that  the  real 


Suwanee  River  was  so  beautiful  a  stream,  and 
goes  to  say  it  is  no  wonder  that  Stephen  C. 
Foster  made  it  the  theme  of  his  famous  me- 
lody. 

The  photoplay  was  written  by  Hapsburg 
Liebe,  author  of  "Bill  Apperson's  Boy"  for 
Jack  Pickford,  "Trimmed,"  for  Hoot  Gibson, 
etc. 

Mr.  Liebe  was  with  the  troupe  on  location. 
The  production  will  be  released  by  the  Lee- 
Bradford  Corporation.  Assisting  Mr.  Ken- 
nedy was  Mellville  J.  Shyer.  L.  E.  Williams 
had  charge  of  the  camera. 


George  Walsh  in  scenes  in  Chadwick's  "Blue  Blood,"  in  which  Cecille  Evans  and  Philo  McCullough  support  the  athletic  star. 


310 


MOVING    PICTURE  WORLD 


July  18,  1925 


FREDERICA  SAGOR 
The  adapter   of   Percy    Marks'   novel,  "The 
Plastic  Age,"  for  B.  P.  Schulberg's  program 
next  year,  is  one  of  the  best  scenarists  in 
the  artistic  end  of  the  industry. 

"Biggest  Year,"  Brandt  Says 

President  of  Columbia  Pictures  Sees  Record 
Breaker  Ahead 

Joe  Brandt,  President  of  Columbia  Pictures, 
has  arrived  in  California  and  is  conferring 
with  production  manager  Harry  Cohn.  Brandt 
states  that  the  present  season  should  be  the 
biggest  in  the  history  of  the  motion  picture 
industry  for  both  independent  producers  as 
well  as  the  independent  exhibitors. 

"They  are  still  discussing  the  workable  sug- 
gestions of  the  Milwaukee  Convention  and 
whenever  exhibitors  are  willing  to  discuss  a 
situation  for  several  months  in  succession," 
Brandt  explained,  "it  means  that  a  banner  year 
for  independent  pictures  is  in  sight." 


Harry  Cohen — Author! 

Production  manager  Harry  Cohn  of  Colum- 
bia Pictures  has  started  to  work  on  the  con- 
tinuity of  an  original  story  from  his  own  pen 
which  he  recently  wrote  for  lovely  Dorothy 
Revier,  "the  most  beautiful  girl  in  California." 
He  has  several  titles  in  mind,  and  will  not 
disclose,  until  he  is  finished  with  the  work- 
ing script,  the  specific  title  which  he  intends  to 
use. 


New  Star  Enters  Lists 

Under  Artclass  Banner 


AMONG  the  season's  crop  of  fast  action 
pictures  with  riders,  jumpers  and  acro- 
batic actors  in  general,  will  be  one 
chap  quite  noticeable  in  the  front  of  the  crowd. 
When  there  is  some  fast  riding  to  be  done  he 
will  do  it.  When  a  new  thrill  or  a  new  stunt 
is  performed,  his  smiling  youthful  face  will 
greet  the  spell-bound  audience.  When  a  new 
hero  is  found  for  the  feminine  fans  to  write 
admiring  letters  to  it,  it  will  be  Wally  Wales. 

Wally  Wales  is  a  young  man  with  the  back- 
ground of  his  early  years  spent  on  ranches  with 
his  legs  literally  tied  about  the  horse's  belly, 
punching  cows  for  a  living  when  he  should 
have  been  at  school,  finally  going  to  school 
in  a  shack  with  six  other  pupils,  receiving  the 
rudiments  of  an  education  which  is  all  the  early 
days  on  the  plains  offered  the  young  boy  when 
it  offered  anything. 

With  such  a  background  this  young  man 
came  to  Hollywood.  He  had  good  looks,  is 
tall,  slender  and  he  could  act,  but  chiefly  he 


could  ride  like  the  very  wind  itself,  and  he 
was  afraid  of  nothing.  He  could  do  any  stunt 
that  a  director  with  an  imagination  could 
think  of  and  then  invented  a  few  of  his  own. 

Lester  F.  Scott,  Jr.,  of  Action  Pictures, 
Inc.,  who  produces  pictures  for  Weiss  Brothers' 
Artclass  Pictures  corporation,  saw  Wally,  and 
found  that  he  had  great  possibilities  for  an 
acrobatic  rider  and  forthwith  engaged  him. 
He  will  be  featured  in  a  series  of  eight  five- 
reel  Acrobatic  Stunt  Thrillers  released  for 
distribution  by  Weiss  Brothers  on  their  1925- 
26  program. 

Two  pictures  in  his  series  have  been  com- 
pleted. They  are  "Tearin'  Loose"  and  "The 
Hurricane  Horseman."  The  first  of  the  series 
has  been  reviewed  with  great  approbation  by 
the  trade  press  as  a  whole,  and  the  second, 
according  to  advance  information,  is  even  bet- 
ter than  the  first.  He  has  all  the  elements  of 
a  popular  fan  star  and  great  things  are  pre- 
dicted for  him. 


Beautiful  Dorothy  Revier's 
First  Waldorf  Production 


DOROTHY  REVIER,  picked  as  the  prize 
California  beauty  in  a  recent  contest, 
and  a  1925-26  Wampas  star,  now  under  a 
long  term  contract  with  Columbia  Pictures, 
has  a  charming  role  in  her  first  Waldorf  pro- 
duction, "Enemy  of  Men,"  screened  for  the 
home  office  executives  this  week. 

When  Harry  Cohn,  Production  Manager, 
signed  this  lovely  star,  a  number  of  the  big- 
gest producers  were  angling  for  her  signa- 
ture. Mr.  Cohn  has  agreed  to  loan  her  to 
Rudolph  Valentino  for  his  forthcoming  "The 
Hooded  Falcon,"  in  which  production  she  is 
to  have  the  feminine  lead. 

A  few  years  ago  Miss  Revier  was  practically 
unknown  outside  of  San  Francisco,  her  native 
city,  where  she  was  the  featured  dancer  at  a 
leading  hotel.  Her  beauty  attracted  picture 
producers  soon  after  she  made  her  appearance  in 
Hollywood. 

Columbia  met  her  demands  before  the  other 


producers  woke  up,  but  she  will  undoubtedly 
be  "loaned"  from  time  to  time. 

"Enemy  of  Men"  has  a  large  cast,  including 
Charles  Clary,  Barbara  Luddy,  Caesare  Gra- 
vina.  Virginia  Marshall,  Leo  White  and  Laura 
La  Varnie.  Frank  Strayer  handled  the  mega- 
phone.   Douglas  Bronston  wrote  the  story. 

Miss  Revier  is  also  featured  with  Jane 
Xovak  and  Robert  Edeson  under  Erie  C. 
Kenton's  direction  in  the  first  of  the  Colum- 
bia brand  productions,  "The  Danger  Signal," 
considered  a  worthy  successor  to  "The  Mid- 
night Express." 


Adds  New  Directors 

Hal  Roach  has  announced  that  he  has  added 
two  new  directors  to  his  already  large  staff 
engaged  in  the  making  of  pictures  for  Pathe 
release.  Eddie  Dillon  and  Roy  Clements  are 
the  new  additions. 


Buddy  Roosev  Faye  -kless  Courage,"  first  of  the  1925-26  series  of  Rough  Riding  Romances  for  Artclass. 


July  18,  1925 


MOVING    PICTURE  WORLD 


311 


Splendid  Campaign  Booklet 
on  B.  P.  Schulberg  Pictures 


Clara  Bow  is  seen  here  in  "Parisian  Love," 
a  B.  P.  Schulberg-Preferred  Picture  release. 


ONE  of  the  most  attractive  announce- 
ments of  the  1925-26  season,  which 
comes  to  our  desk  in  the  form  of  a 
thirty-two  page  booklet  bound  in  an  especially 
attractive  soft  blue  embossed  four-page  cover, 
was  designed  by  Miss  Virginia  Morris,  of  B. 
P.  Schulberg  Productions,  Inc.,  117  West  45th 
Street,  New  York  City. 

Miss  Morris,  director  of  advertising  and 
publicity  for  the  Schulberg  organization,  has 
made  the  very  best  use  of  her  pages.  Follow- 
ing a  brief  summary,  Miss  Morris  devotes 
a  page  to  each  of  the  following  Preferred 
Pictures : 

"Shenandoah,"  "The  Plastic  Age,"  "With 
This  Ring,"  "Lew  Tyler's  Wives,"  Parisian 
Love,"  "The  Girl  Who  Wouldn't  Work,"  "The 


Weiss  Brothers  Have  Eight 
Features  Ready  to  Release 


PRODUCTION  on  the  new  1925-26 
series  being  released  by  Weiss  Brothers 
Artclass  Pictures  Corporation  is  well 
under  way.  It  is  the  intention  of  Louis  Weiss, 
Managing  Director  of  Artclass  Pictures,  that 
the  exhibitor  will  be  enabled  to  walk  into  his 
exchange  and  see  several  pictures  in  each 
series  before  he  books  them,  so  that  he  can 
have  a  definite  idea  of  just  what  he  is  getting 
when  he  writes  his  name  on  the  dotted  line. 

This  was  his  method  of  procedure  last  year 
and  the  results  have  only  too  well  justified  the 
procedure. 

Lester  F.  Scott,  Jr.,  head  of  Action  Pic- 
tures is  the  producer  of  the  Three  series  fea- 
turing Buffalo  Bill,  Jr.,  Buddy  Roosevelt  and 
Wally  Wales  respectively.  He  is  rushing 
production  as  fast  as  he  can  without  skimp- 
ing the  productions  in  any  way.  Nothing  is 
cheapened  to  make  time  but  efficiency  is  gained 
by  having  the  most  minute  details  of  produc- 
tion planned  far  in  advance. 

The  rotation  of  directors  in  interior  sets  and 
the  arrangements  for  exterior  locations  have 
all  been  set  and  when  a  director  receives  his 
script  he  has  everything  ready  to  go  ahead 


without  defay  and  complete  the  picture  with 
no  waste  of  time. 

This  method  of  procedure  has  enabled  the 
studios  to  complete  eight  features  in  the  1925-26 
program.  They  are  as  follows. 

In  the  Buddy  Roosevelt  Series  "Reckless 
Courage,"  "The  Galloping  Jinx"  and  "Action 
Galore."  In  the  Buffalo  Bill,  Jr.  Series  are 
"Quicker  'N  Lightnin' "  "The  Desert  Demon," 
and  "The  Saddle  Cyclone."  In  the  Wally  Wales 
Series  are  "Tearin'  Loose"  and  "The  Hur- 
ricane Horseman."  The  third  in  both  the 
Buffalo  Bill,  Jr.,  series  and  the  Wally  Wales 
series  are  now  under  way  and  will  be  com- 
pleted within  the  next  two  weeks. 

At  the  present  rate  of  progress,  Mr.  Weiss 
expects  that  the  whole  production  program 
will  be  completed  by  next  December,  three 
months  ahead  of  the  schedule  originally  an- 
nounced. 


Other  Woman's  Story,"  "Eden's  Fruit,"  "Ex- 
clusive Rights,"  "Shopworn,"  "The  Aristocrat," 
"Studies  in  Wives,"  "Shameful  Behavior?," 
"His  New  York  Wife,"  "Dancing  Days,"  "The 
Worst  Woman,"  "Horses  and  Women"  and 
"The  Romance  of  a  Million  Dollars." 

Two  pages  are  devoted  to  authors  signed 
by  Mr.  Schulberg.  This  list  includes  Percy 
Marks,  author  of  "The  Plastic  Age" ;  Fanny 
Heaslip  Lea,  author  of  "With  This  Ring" ; 
Evelyn  Campbell,  author  of  "Exclusive  Rights"; 
Larry  Evans,  author  of  "The  Aristocrat"  and 
"The  Worst  Woman";  Elizabeth  Dejans, 
author  of  "The  Romance  of  a  Million  Dol- 
lars" ;  Wallace  Irwin,  author  of  "Lew  Tyler's 
Wives" ;  John  Goodrich,  author  of  "Eden's 
Fruit"  and  Royal  A.  Baker. 

Miss  Morris  devotes  two  pages  of  her  an- 
nouncement booklet  to  some  of  the  principal 
stars  and  supporting  players  in  the  Schulberg 
casts.  This  remarkable  list  includes  Clara 
Bow,  Donald  Keith,  Claire  Windsor,  Lon 
Chaney,  Barbara  La  Marr,  Bert  Lytell,  Mae 
Busch,  Frank  Mayo,  Colleen  Moore,  Lou  Telle- 
gan,  Alyce  Mills,  House  Peters,  Betty  Blythe, 
Walter  Long,  Madge  Bellamy,  Alice  Joyce, 
Anita  Stewart,  Owen  Moore,  George  Hacka- 
thorne,  William  Powell,  Mary  Carr,  Bryant 
Washburn,  Myrtle  Steadman,  Ethel  Clayton, 
Elliott  Dexter,  Patsy  Ruth  Miller,  Jack  Mul- 
hall,  Phyllis  Haver,  Harrison  Ford,  Ruth  Clif- 
ford, Lloyd  Hughes,  Betty  Francisco,  Seena 
Owen,  Alec  B.  Francis,  Gladys  Hulette,  Es- 
telle  Taylor  and  Forrest  Stanley. 

Box-office  reports  on  a  number  of  Preferred 
Pictures  take  two  pages  of  the  book,  and  two 
pages  are  also  devoted  to  photoplay  achieve- 
ments on  previous  programs  of  the  Schulberg 
studios. 

This  booklet  has  been  mailed  to  a  number  of 
theatre  owners  and  copies  are  available  on  re- 
quest. Miss  Morris  is  very  justly  entitled 
to  our  congratulations  for  her  splendid 
achievement  in  presenting  the  facts  succinctly, 
and  at  the  same  time  bending  the  printer's 
art  to  her  every  whim.  Therefore,  we  con- 
gratulate Miss  Morris! — C.  E.  H. 


Betty  Bronson  Coming  East 

Betty  Bronson  will  leave  in  one  month  for 
Paramount's  Long  Island  studio  to  prepare 
for  the  leading  role  in  another  famous  Sir  J. 
M.  Barrie  play,  "A  Kiss  For  Cinderella," 
which  is  to  be  released  for  the  coming  Christ- 
mas season.  "A  Kiss  For  Cinderella"  is  to  be 
the  second  special  Christmas  feature  production 
of  a  Barrie  story  by  Paramount.  It  was  pre- 
pared for  the  screen  by  Willis  Goldbeck. 


"The  Wedding  Song" 

Having  completed  "Hell's  Highroad,"  her 
first  starring  picture  for  Cecil  B.  De  Mille, 
Leatrice  Joy  will  have  a  vacation  of  three 
weeks  before'  the  start,  early  in  July,  of  "The 
Wedding  Song,"  her  second  production  under 
De  Mille's  supervision. 


Weiss  Bros.  Announce  the  Release  of 
New  Short  Subjects  on  1925*26  Program 

Among  the  regular  series  of  action  pictures  which  Weiss  Brothers  Artclass  Pictures 
Corporation  will  distribute  this  coming  season  there  will  be  a  new  short  subject 
novelty. 

It  will  be  a  series  of  one  reel  films  and  will  be  entitled  "Guess  Who."  It  will  be  a 
reel  in  which  the  audience  will  take  part.  It  will  consist  of  a  number  of  shots  of 
famous  stars  who  are  well  known  to  the  public  as  a  whole.  Appropriate  titles  will 
give  vague  hints  as  to  the  star's  identity  and  it  will  be  the  part  of  the  audience  to 
mark  the  order  of  their  appearance  on  the  screen  oh  a  card  which  will  have  the 
list  of  stars'  names  printed  in  alphabetical  order.  These  cards  will  be  given  to  the 
audience  upon  its  entrance  to  the  theatre.  Suitable  prizes  can  be  given  to  the  winner. 
It  is  anticipated  that  this  film  will  be  of  great  interest  to  theatre  patrons  since  it  plays 
on  the  public's  well  known  ability  to  identify  many  screen  stars  immediately  upon  their 
being  seen  on  the  screen. 

The  card  which  is  given  at  the  entrance  to  the  theatre  has  a  place  for  the  name  and 
address  of  the  participant  and  on  the  reverse  side  has  enough  room  for  the  whole 
week's  program  for  that  theatre. 

There  will  be  six  of  these  reels  in  the  series  and  each  one  will  have  twenty-five  stars 
and  no  "repeats"  in  the  series. 


312 


MOVING   PICTURE  WORLD 


July  18.  1925 


Independent  Pictures  Corp. 
Speeding  Up  on  Production 


WITH  all  cylinders  hitting,  the  various 
departments  of  Independent  Pic- 
tures Corporation  are  teeming  with 
activity.  At  the  West  Coast,  production  activi- 
ties headed  by  Jesse  J.  Goldburg,  are  going 
ahead  with  all  possible  speed,  to  keep  pace  with 
the  demands  of  the  sales  organization. 

Besides  making  necessary  improvements  on 
the  studio  which  the  concern  acquired,  four 
companies  are  at  work  shooting  right  up  to 
schedule.  The  studio  is  being  enlarged  to  ad- 
equately house  the  units  at  work. 

Eleven  permanent  sets  are  now  in  the  course 
of  construction  to  accommodate  the  require- 
ments for  "Western  atmosphere." 

The  first  of  the  new  series  of  the  personal- 
ity-plus star.  Bill  Cody,  has  been  completed 
and  is  titled  "A  Man's  Fight.'*  Mr.  Goldburg 
promises  exchangemen  and  exhibitors  a  nov- 
elty surprise  in  this  subject.  He  claims  that 
"A  Man's  Fight"  is  the  best  picture  Bill  Cody 
has  made.  Featured  with  Bill  in  this  story  is 
"Flashlight."  the  human  horse,  and  if  reports 
are  half  correct — he  must  be  a  wonder. 

The  second  of  the  Bill  Cody's,  "Shooting 
Straight,"  is  in  preparation,  and  the  cameras 
will  start  clicking  just  as  soon  as  Bill  gets  off 
the  crutches  with  which  he  has  been  forced 
to  navigate  since  completing  "A  Man's  Fight." 

Adele  Buffington,  head  of  the  scenario  de- 
partment for  all  production  units  of  this  con- 
cern, personally  wrote  the  continuity  of  the 
first  of  the  Big  Timber  Productions,  featur- 
ing Lightnin',  the  super-dog  titled  "Lightnin' 
Strikes."  Lightnin'  is  now  undergoing  spe- 
cial training  daily  with  Harry  Marks,  the  well- 
known  trainer.  While  production  is  going 
ahead  with  full  speed  on  the  first  story,  every 
available  minute  that  can  be  spared  for  Light- 
nin' is  given  to  Marks  and  the  manner  in 
which  the  animal  is  responding  to  direction 
is  uncannv.    He  is  so  intelligent  and  has  ab- 


sorbed his  training  so  perfectly  that  one  re- 
hearsal on  the  set  is  all  that  Lightnin'  requires 
to  go  through  with  his  daily  dozen.  The  en- 
tire studio  force  is  enthusiastic  over  the  per- 
formance of  the  dog. 

The  third  unit  is  working  on  the  second 
Bob  Custer  series,  which  is  being  released  by 
F.  B.  O.  Bob  Custer  has  proven  himself  a 
tremendous  drawing  card  and  Goldburg  intends 
to  build  the  second  series  on  a  much  larger  basis 
than  heretofore. 

The  fourth  company  is  at  work  on  the  short 
subject  entitled  "The  Screen  Book  of  Knowl- 
edge." Reports  from  the  coast  indicate  that  this 
subject  will  be  one  of  the  finest  mediums  of- 
fered to  exchanges  in  the  short  subject  field 
for  the  coming  season.  As  the  title  suggests, 
it  is  calculated  to  give  the  tired  parents  a 
chance  to  rest  from  the  youngster's  usual 
series  of  queries  by  taking  him  to  a  theatre 
where  all  questions  that  a  kid  could  possibly 
ask  will  be  answered  direct  from  the  silver 
sheet. 


JESSE  J.  GOLDBURG 
President  of  Independent  Pictures  Corpora- 
tion, promises  a  high-class  program  to  his 
exhibitors.  In  addition  to  rapid-action 
Westerns  and  strong  dramas,  Independent 
will  produce  "The  Screen  Book  of 
Knowledge."  . 


Head  of  Aywon  Film  Corp. 
Announces  1925-26  Line-up 


TsV   T  ATHAX  HIRSH.  president  of  Aywon 
r^k^  Film  Corporation,  announces  the  biggest 
■*■  ™  line  of  attractions  for  exhibitors  they 
have  ever  handled. 

Foremost  on  their  list  for  1925-26  will  be 
three  series  of  six  productions  each  of  fea- 
tures starring  Kit  Carson,  Gordon  Clifford  and 
an  all-star  series  of  Marlborough  pictures. 
In  addition  there  will  be  added,  from  time  to 


4 


time,  big  special  reductions  of  various  kinds. 

Aywon  also  will  release  a  series  of  Jimmy 
Callahan  Comedies,  said  to  be  just  about  the 
last  word  in  laugh  makers. 

Several  of  the  Kit  Carson  features  have 
been  completed.  They  are  known  as  "Rocky 
Mountain  Knockouts."  being  a  different  sort 
of  outdoor  thriller,  with  a  connected  plot  and 
story'  carried  throughout,  and  some  really 
spectacular  "stunts"  are  performed  by  the  star. 
The  Kit  Carson  pictures  are  being  produced 
on  the  coast  by  Robert  J.  Horner  under  the 
supervision  of  Mr.  Hirsh. 

Gordon  Clifford,  supported  by  Charlotte 
Pierce,  is  appearing  in  a  series  of  Western  pic- 
tures. Gifford  is  considered  the  greatest 
"stunt"  man  in  Hollywood  and  his  pictures 
in  the  series  to  date  bear  out  this  reputation. 
In  every  one  of  them  he  risks  life  and  limb  to 
provide  genuine  thrills  for  the  movie  fans. 

Mr.  Hirsh  predicts  the  greatest  of  all  sea- 
sons for  the  independent  producer  and  exhi- 
bitor. The  market  for  good  pictures  has  never 
been  better,  he  says,  and  he  looks  forward  to 
greater  success  with  his  well  known  organiza- 
tion than  ever  before. 


Dorothy  Revier,  "the  most  beautiful  woman  in  California,"  who  is  featured  in  Columbia 
Pictures   Corporation's   Waldorf   series,   and   in   a  number   of  Columbia   brand  releases. 


First  of  O.  Henry's 

Having  selected  Marion  Harlan  to  be  the 
"O.  Henry  Girl"  of  the  films.  Fox  Film  Cor- 
poration now  announces  that  it  has  selected 
"Shoes"  as  the  first  of  the  celebrated  short  story 
writer's  works  that  it  will  transfer  to  the 
screen. 

To  Harold  Goodwin  falls  the  role  of  lead- 
ing man  opposite  Miss  Harlan.  Others  to  ap- 
pear in  this  picture  are  Brooks  Benedict, 
Charles  French  and  Harvey  Clark.  The 
remainder  of  the  cast  will  be  announced  later. 


July  18.  1925 


MOVING    PICTURE  WORLD 


313 


Bill  Steiner's  Line-up  Has 

Proven  Box-office  Values 


THE  season  of  1925-26,  which  promises 
to  be  the  biggest  year  the  Independents 
have  known,  will  find  William  Steiner, 
bronzed  veteran  of  many  seasons,  doing  busi- 
ness at  the  "old  stand"  in  No.  220  West  42nd 
Street,  with  a  line-up  of  action  features  and 
attractive  romantic  dramas  all  of  a  calibre 
warranted  to  keep  "Bill"  busy  for  the  next 
twelve  months. 

As  a  rule,  exhibitors  don't  have  to  be  told 
much  about  Bill  Steiner,  and  when  he  says  he's 
got  a  box-office  picture  the  showmen  who  have 
been  profiting  by  their  long  associations  with 
this  house  take  it  for  granted  that  they're  go- 
ing to  slip  a  little  money  to  the  bank  after 
giving  the  Steiner  pictures  a  play. 

Bill  Steiner  is  optimistic,  always.  Listen  to 
him : 

"I've  been  making  pictures  a  good  many- 
years.  I  hate  to  let  on  just  how  long,  for 
somebody  might  pick  me  up  with  the  trite  re- 
mark that  young  Methuselah  was  my  first  lead- 
ing man.  I'm  not  denying  anything,  however, 
for  an  astute  silence  sometimes  builds  up  'pub- 
licity.' And  besides  I'm  not  going  to  throw 
down  a  guy  like  Methuselah.  He  must  have 
been  the  right  sort  to  have  a  brand  of  liquor 
named  after  him  when  he  grew  old. 

"However,  it  has  been  my  experience  (this 
is  what  I  started  out  to  say)  that  such  beg- 
garly details  as  'who  wrote  the  story?,'  'who 
directed  it?.'  'who  paid  fur  the  production?,' 
'what  did  it  cost?'  mean  nothing.  The  only 
thing  that  counts  with  the  public  is  entertain- 
ment value.  Of  course,  the  name  of  a  'star' 
may  attract  people  to  the  box-office,  but  if 
the  story  is  not  suitable  to  the  'star'  then  it's 
'good-night'  so  far  as  the  public  is  concerned. 
For  that  reason,  I  always  insist  on  having  en- 


tertainment quality  embodied  in  every  release. 
The  best  of  us  sometimes  slip  a  cog  or  two, 
but  when  catering  to  the  masses  I  try  to  give 
them  something  that  will  'get  under  the  skin' 
and  some  wholesome  humor  to  lighten  the  story. 

"That  'wronged  woman'  and  'sex'  stuff  is 
'out'  with  me,  and  any  time  I  have  anything  to 
say  about  a  picture  it  will  be  'out.'  After 
a  day's  work,  who  wants  to  go  to  a  theatre 
and  weep  because  some  girl  has  become  en- 
entangled  in  the  meshes  of  some  he-vamp, 
and  tries  to  throw  herself  into  the  dark,  cruel 
river  that  never  gives  up  its  dead  ?  And  how 
father  risked  his  money  in  speculation  and  was 
'ruined' ;  and  the  family  that  always  had  plenty 
is  now  struggling  in  poverty  ?  Why  should  the 
public  cry  over  the  sap-head's  foolish  venture 
in  the  stock  market,  and  other  similar  se- 
quences ? 

"I  hate  to  see  the  dark  side  of  life  pictur- 
ized.  It's  not  entertainment.  It's  stark  tragedy. 
I  believe  in  getting  out  into  the  sunlight. 
Let  your  patrons  laugh,  with  now  and  then  a 
bit  of  real  sentiment  to  touch  the  heart  and 
bring  a  tear  and  then  dry  it  up  with  a  big 
laugh  at  some  clean,  wholesome  action.  Look 
at  the  records  of  famous  stage  plays  that  en- 
joyed sensationally  long  runs — 'Lightnin','  'The 
Old  Homestead,'  'Shore  Acres,'  'Abie's  Irish 
Rose.'  What  made  these  attractions  famous? 
Not  another  blessed  thing  but  the  human  ap- 
peal and  wholesome  laughter.  And  take  it 
from  me.  Brother  (you're  the  fellow  who  has 
to  worry  about  his  own  box-office),  this  goes 
for  motion  pictures  as  well  as  stage  plays. 

"There  may  be  a  few  (and  darn  few)  who 
would  rather  wallow  in  filthy,  suggestive  situa- 
tions in  pictures.  But  they  are  so  few  that 
it's  a  big  waste  of  time  and  money  to  cater 


WILLIAM  STEINER 
If  the  boys  will  step  right  up  and  hand  Bill, 
through  his  distributors,  a  big  flock  of  play 
dates  on  his  excellent  "line-up,"  Bill  says  he'll 
take  a  week's  vacation  in  the  Spring  of  1926. 


to  that  trade.  No  self-respecting  producer 
will  do  it,  and  life's  too  short.  There  is  an 
abundance  of  clean,  sweet  things  available.  So 
I  say  (and  say  it  right  out  loud)  :  Give  the  pub- 
lic pictures  that  will  entertain  them  and  send 
them  out  of  your  theatre  cheerful  and  happy, 
and  not  with  that  depressed  feeling  that  a 
gloomy  picture  has  on  them ! 

"I  pledge  myself  to  follow  what  I  preach 
for  all  time  to  come.  Clean  pictures  of  full 
value  in  'entertainment'  quality.  Edith  Thorn- 
ton in  'Fair  Play,"  supported  by  Lou-Tellegen 
and  other  well-known  screen  favorites,  has 
broken  theatre  records,  especially  through  New 
England,  where  John  Marks,  of  the  Cadillac 
Film  Company  of  Boston  is  booking  it  in  that 
territory.  This  is  one  of  my  offerings,  and  I 
am  proud  of  it. 

"Of  course,  the  lovers  of  thrill  and  stunt 
dramas  are  all  strong  for  Charles  Hutchi- 
son, the  creator  of  the  dare-devil  stuff.  And 
we  all  know  that  good  Western  subjects  please 
a  vast  number  of  people  who  love  them  better 
than  almost  any  other  type  of  picture.  The 
riding,  and  the  adventure  tin  the  big  open  thrills 
them.  They  love  to  see  their  hero  lick  the 
daylights  out  of  the  villain.  I  guess  it's  a  safe 
bet  that  this  class  of  picture  will  live  forever. 
I  give  my  clients  a  goodly  supply  of  'Westerns' 
with  such  stars  as  Leo  Maloney,  Neal 
Hart  and  Pete  Morrison,  all  feature  length 
pictures.    That's  my  story." 


Jack  Clifford  Signed 

Vaudeville  Star  Will  Play  in  Charles  Ray's 
New  Picture 

Jack  Clifford,  vaudeville  star,  has  been 
signed  for  an  important  role  in  Charles  Ray's 
second  picture  for  Chadwick  Pictures  Cor- 
poration. Clifford's  part  in  this  production, 
tentatively  entitled  "The  Winner,"  is  said  to  offer 
him  an  opportunity  to  appear  in  a  character 
similar  to  that  which  he  assumed  on  the  stage. 

Other  members  of  the  cast,  who  have  been 
selected  to  date,  are  Gertrude  Olmstead,  J. 
P.  Lockney,  Gertrude  Short,  Frank  Austin 
and  Sybil  Johnson. 

Jerome  Storm,  who  directed  "Some  Pun'kins," 
Ray's  first  for  Chadwick,  will  again  direct. 


Eugene  O'Brien  and  Claire  Windsor  in  "Soul,  for  Sables,"  a  Tiffany  Production. 


Exhibitors'  news  and  views 


EDITED  BY  SUMNER  SMITH 


Berinstein  of  Troy  Makes 

White  Elephant  Pay  Well 


Shake  hands  with  Julius  Berinstein  of  Troy. 
N.  Y.,  who  turned  a  veritable  white  elephant 
into  a  paying  proposition  by  the  simple  ex- 
pedient of  keeping  it  clean  and  running  it 
as  though  it  was  the  highest  priced  theatre 
in  town.  It  might  be  added  that  Mr.  Berin- 
stein conies  from  a  theatrical  family,  his 
late  father,  William  Berinstein,  having  been 
at  the  head  of  a  chain  of  houses  that  em- 
braced theatres  in  Albany,  Troy,  Schenec- 
tady, Elmira  and  elsewhere.  Perhaps  it  all 
comes  natural  to  Julius  Berinstein,  but  any- 
how it's  interesting.  His  house  is  a  900-seat 
affair  known  as  the  Palace,  several  blocks 
removed  from  the  business  center  of  the  city 
and  charging  a  10-cent  admission. 

Do  you  think  for  a  minute  that  Mr.  Berin- 
stein gets  the  riff-raff  simply  because  he 
charges  10  cents?  Well,  hardly.  His  house 
plays  to  the  best  people  in  Troy  for  the 
reason  that  it  is  spic  and  span,  as  cozy  as 
the  costliest  house  in  town,  with  ushers  that 
are  always  obliging  and  with  a  program  that 
measures  up  to  the  best.  Every  week  Mr. 
Berinstein  personally  inspects  the  house 
from  top  to  bottom,  even  going  so  far  as 
to  first  wash  his  hands  and  then  rub  his 
finger  over  the  top  of  the  lobby  frames,  or 
some  other  more  or  less  inaccessible  spot. 
If  there  is  dust,  woe  be  to  the  cleaner.  Mr. 
Berinstein  doesn't  stand  for  any  violations 
of  a  certain  code  of  rules  and  doesn't  hesi- 
tate to  lay  the  offender  off  for  a  day  or 
week,  without  pay.  There  have  been  in- 
stances where  he  has  boosted  some  em- 
ployee's pay,  and  then  perhaps  months  later 
reduced  that  person  when  he  found  that  he 
wasn't  measuring  up. 

Mr.  Berinstein  doesn't  stand  for  persons 
talking  over  the  seats,  or  any  slouching 
down  or  even  so  much  as  placing  the  arm 
over  the  back  of  the  seat,  three  ushers  and 
a  man  in  front  keeping  their  eyes  open  for 
offenders  along  this  line.  Another  little 
thing  that  gives  a  better  idea  of  the  type  of 
man  and  a  reason  for  his  success  is  the 
changing  of  the  candelabra  shades  each 
week.  Nothing  much,  but  it  simply  gives  a 
little  different  appearance  to  the  interior 
and  it  all  counts. 


Did  Harry  Lazarus,  who  runs  the  Audi- 
torium in  Kingston,  enjoy  the  Fourth?  We'll 
say  he  did.  And  he  wasn't  present  at  the 
big  celebration  either.  Just  fished  along  the 
Green  River.  Right  here  we'll  let  you  in  on 
a  little  secret.  He  used  the  despised  worms 
and  he  a  fly  fisherman  at  that. 


The  good  people  of  Albany,  or  at  least  that 
portion  in  the  vicinity  of  the  Hudson  The- 
atre, are  either  automobiling  or  taking  a  nap 
afternoons  these  days,  and  as  a  result 
George  Roberts  has  decided  that  there  will 
be  no  more  matinees  until  sometime  in  the 
early  fall. 


WILLIAM  A.  DILLON 

New  York  State  M.  P.  T.  O.  president.  He's 
an  oldtimer  in  the  business  and  comes  from 
a  family  long  known  in  the  theatrical  world. 
He  originally  came  from  Cortland,  N.  Y.,  but 
now  has  the  Strand  Theatre,  seating  1,600, 
in  Ithaca.  He  has  always  taken  an  active 
interest  in  exhibitor  affairs  and  at  conven- 
tions is  never  afraid  to  "speak  his  piece." 

termed  "Bargain  Mondays"  these  days  in  the 
hopes  of  bracing  up  business  a  bit.  The 
house  charges  10,  15  and  20  cents  and  on 
one  of  the  Bargain  Mondays  the  program  in- 
cluded "The  Man  from  God's  Country"  and 
"Fast  and  Fearless." 


The  Gateway  in  Little  Falls,  which  was 
recently  acquired  by  the  Schine  brothers 
and  which  has  been  handled  by  Robert  Wag- 
ner for  some  time  past,  closed  on  June  27  but 
will  reopen  early  in  the  fall  under  the 
Schine  banner.  In  the  meantime  the  theatre 
will  be  somewhat  altered. 


The  Star  in  Newburgh  is  offering  what  are 


Congratulate  Emrxl  Tetrnult  of  the 
Grand  in  Watervliet.  nnd  don't  forget  Mm. 
Ernest  nt  the  same  time.  The  couple  were 
married  last  week  and  had  in  a  ff\\  il:ns' 
honeymoon.  Mr.  Tofranil  is  once  more  bark 
at  the  theatre. 

With  his  eyes  a  bit  moist  as  he  parted 
from  an  old  friend,  one  that  had  stuck  by 
him  through  thick  and  thin,  through  winter 
and  summer,  for  the  past  twelve  years  oi 
more.  Benjamin  Apple  walked  out  of  the 
King  Theatre  in  Troy  last  Tuesday  night  and 
turned  over  the  key  to  James  Rose.  Mr. 
Apple  mav  eventually  secure  another  the- 
atre but  there  will  never  be  a  house  like  the 
old  King,  where  he  made  the  pile  that  was 
later  lost  in  the  American. 

In  what  appears  to  be  an  effort  to  force 
Paramount  pictures  in  Middletown,  the  Para- 
mount company  has  been  using  one-half  page 
newspaper  ads  in  that  city  addressed  to  the 
theatre-going   public  of  Middletown.  calling 


attention  to  the  fact  that  Paramount  pictures 
can  be  seen  at  the  Mitchell  in  Otlsville,  the 
Central  in  Goshen,  the  Lyceum  In  Florida 
and  the  Oakland  in  Warwick. 


The  city  of  Hudson  is  still  small  enough 
so  that  about  everybody  in  town  runs  to  the 
fire.  The  other  day  the  fire  alarm  sounded 
and  fully  two-thirds  of  the  people  attending 
the  matinee  at  one  of  the  local  picture 
houses  ran  out,  inquiring  whether  It  was 
"224"  or  "226."  Theatre  owners  in  that  city 
have  become  so  much  accustomed  to  the 
practice  that  they  pay  little  or  no  attention 
to  it.  probably  figuring  that  so  long  as  the 
people  have  paid  their  way  Into  the  house, 
they  should  be  allowed  to  leave  when  they 
choose.  The  city  is  peculiar  in  that  It  has 
no  second-run  house.  There  are  four  the- 
atres, the  Star  seating  373,  the  Park  475, 
the  Playhouse  1.200  and  the  Rialto  450. 
Everyone  runs  to  the  house  showing  the 
picture  first.  Only  one  house  has  a  balcony 
and  as  a  result  the  rich  man  rubs  elbows 
with  the  laborer. 


Having  accumulated  something;  like  n  mil- 
lion or  more,  Louis  Sehine  of  Glovemville, 
one  of  the  hends  of  a  ehain  that  numbers 
more  than  sixty-live  theatres  in  »>v  York 
State,  deeided  last  week  that  he  eould  afford 
a  vacation.  Mr.  Sehine  lost  no  time  in  head- 
ing CoV  \tlantie  City,  where  he  remained 
over  the  Fourth.  It  mil  s:iii|  that  the  vaca- 
tion «\a>  the  first  Mr.  sehine  has  taken  In 
many  a  year. 


Abe  Stone,  who  has  the  Delaware  and 
Arbor  Theatres  in  Albany,  looks  like  a 
fixture  for  the  Capital  City.  He  bought  a 
new  home  last  week,  and  while  he  will  not 
renew  his  lease  on  one  of  the  theatres  he  is 
now  running,  he  will  stand  by  with  the  other 
and  may  eventually  be  found  to  add  an- 
other. 


William  Smalley  leaves  no  stone  unturned 
in  getting  after  business.  Here's  a  fair 
sample.  In  advertising  in  the  Oneonta  paper, 
Mr.  Smalley,  figuring  that  automobiles  are 
like  flies  in  central  New  York  these  days, 
calls  attention  to  his  theatres  in  Coopers- 
town,  Sidney,  Stamford  and  Worcester,  not 
forgetting  a  dancing  pavilion  which  he  runs 
in  Cooperstown. 


The  most  honest  exhibitor  in  all  eentrnl 
New  i  i:rk.  and  tbis  eomefl  from  the  film  ex  - 
changes,  mind  you,  is  l.ouis  Seott,  who  runs 
the  Opera  House  in  Caxenovia  and  ahOWl 
pictures  nnee  a  week,  ••  \s  honest  as  the 
day  is  Ions,"  is  the  way  they  speak  of  Mr. 
Seott,  and  then  proceed  to  tell  numerous 
reaaona  (Thy.  In  facta  Mr.  Seott  has  been  »o 
tqnare  with  the  film  exchangee  that  even 
the  film  salesmen  are  frank  anil  open  in  de- 
claring; that  they  would  not  take  advantage 
uf  him. 


Ben  Stern,  assistant  manager  at  the  Troy 
Theatre  in  Troy,  spends  about  fifteen  hours 
of  the  day  on  the  job.  Here's  the  reason. 
Ben's  wife  Is  spending  the  summer  at  At- 
lantic City.  Ben  shows  up  shortly  before 
10  A.  M..  and  then  works  around  the  theatre 
until  11  P.  M.,  for  the  simple  reason,  as  he 
says,  that  he  has  "no  place  to  go." 


It  never  rains  but  it  pours,  for  Tony  Veil- 
ler,  manager  of  the  Lincoln  Theatre  in  Troy. 
Mr.  Veiller  lives  in  Albany  and  drives  his 
car  between  the  two  cities.  Just  as  he 
reached  the  cemetery  half  way  between  Al- 
bany and  Troy,  he  found  himself  minus  gas- 
oline. He  walked  a  half  mile  and  brought 
back  a  quart  or  so  and  then  drove  on  to  the 
next  supply  station,  the  owner  of  which  ln- 
(Continued  on  next  page) 


Tuly  18.  1925 


MOVING   PICTURE  WORLD 


315 


Salesmen  Worried 


Buffalo,  N.  Y.,  film  salesmen  are  be- 
coming alarmed  at  the  increasing  num- 
ber of  theatre  chains  and  declare  that 
their  jobs  are  threatened  by  the  move- 
ment. Chains  are  springing  up  all  oyer 
the  territory  and  some  of  the  boys  say 
they  won't  need  salesmen  soon. 

Western  New  York  now  has  the 
Schine  Theatrical  Corporation,  Genessee 
Theatrical  Enterprise,  Affiliated  The- 
atres, Inc.,  the  Sharondale  Corporation 
of  North  Tonawanda,  Western  New 
York  Theatrical  Enterprises,  Inc.,  the 
Shea  Amusement  Company  of  Buffalo 
and  many  others. 

In  fact,  it  now  looks  like  a  race  to  see 
which  company  can  get  the  most  houses 
in  this  neck  of  the  woods. 


Canada 

The  large  theatre  at  Petawana,  Ontario,  an 
important  military  camp  center  of  Canada, 
was  totally  destroyed  by  fire  on  July  3,  thus 
wiping  out  one  of  the  special  amusement 
places  of  the  war  days  in  the  Dominion.  The 
theatre,  which  was  a  big  auditorium  seating 
several  thousand  persons,  was  of  frame  con- 
struction and  had  been  erected  for  the  enter- 
tainment of  soldiers  during  the  days  when 
they  were  training  for  war  service.  It  was 
completely  equipped  for  the  presentation  of 
pictures  and  was  in  use  this  summer  for  the 
soldiers  now  in  encampment. 

Peter  Gorman  of  Ottawa,  Ontario,  one  of 
the  most  widely  known  theatre  men  of  Can- 
ada celebrated  his  sixtieth  birthday  on  July 
2  when  he  was  showered  with  messages  and 
gifts  from  his  legion  of  friends  ail  over  the 
Dominion.  He  was  born  in  London  in  1865 
and  made  his  first  appearance  on  the  stage 
in  Ottawa  in  1876,  becoming  a  great  clog 
dancer.  Later  he  undertook  theatre  manag- 
ing and  was  associated  for  eighteen  years 
with  the  late  Ambrose  J.  Small  of  Toronto, 
who  disappeared  over  live  years  ago.  Mr. 
Gorman  is  also  a  prominent  horse  owner  of 
Canada. 


Harold  Vance,  formerly  manager  of  the 
Starland  Theatre.  Montreal,  and  previously 
of  Ottawa,  has  been  appointed  manager  of 
the  Majestic  Theatre,  Ottawa,  by  the  pro- 
prietors, Messrs.  Froman  and  Petergorsky. 
Mr.  Vance,  who  is  an  experienced  showman 
of  years,  has  decided  on  a  policy  of  two  dis- 
tinct shows  only  per  day  at  35  and  25  cents, 
offering  photoplays,  short  film  subjects  and 
vaudeville. 


Manager  Coplan  of  the  Imperial  Theatre, 
Ottawa,  a  large  independent  house  of  the 
Canadian  Capital,  made  a  distinct  success 
with  the  presentation  of  "The  Fast  Worker" 
for  three  days,  July  1  to  3,  through  special 
advertising  stunts.  One  stunt  was  the  sur- 
charging of  24-sheet  posters  of  the  feature 
with  a  special  announcement  sheet  drawing 
the  attention  of  prospective  patrons  to  the 
effect  that  a  block  of  seats  would  be  reserved 
for  this  feature  and  urging  them  to  secure 
seats  in  advance  because  of  the  rush.  This 
had  direct  results  because  the  block  of  re- 
served seats  was  sold  out  at  every  night  per- 
formance. 

John  T.  Fiddes,  veteran  exhibitor  of  Win- 
nipeg, Manitoba,  has  taken  upon  himself  an 
important  sideline  for  the  summer.  In  addi- 
tion to  being  the  proprietor  of  the  Playhouse 
Theatre,  Winnipeg,  he  has  become  the  direc- 
tor of  entertainment  at  Winnipeg  Beach,  a 
large  watering  place  near  the  city.  The  fea- 
tures there  .are  under  the  personal  manage- 
ment of  Frank  Wade  for  Mr.  Fiddes.  In  this 
way,  Mr.  Fiddes  is  cashing  on  the  people's 
.amusement  winter  and  summer. 


Theda     Bara,     whose     first     production  for 
Chadwick   Pictures    Corporation   on   her  re- 
turn   to    the    screen    is    "The  Unchastened 
Woman,"  directed  by  James  Young. 

Buffalo,  N.  Y. 

Jacob  Farber,  Batavia,  clothing  dealer  and 
owner  of  the  new  Lafayette  Theatre  in  the 
town,  has  turned  the  building  over  to  Fred 
M.  Zimmerman,  president  of  Western  New 
York  Theatrical  Enterprises,  Inc.,  which  has 
leased  the  theatre  for  fifteen  years.  The 
theatre  is  complete  in  every  detail.  James 
Kelly,  formerly  at  the  Avondale,  North 
Tonawanda,  has  been  appointed  manager. 


Jake  Rappaport  of  the  Lovejoy,  a  popular 
Kuffalo  East  Side  community  house,  says  he 
remembers  way  back  when  it  used  to  be  a 
tough  job  to  get  'em  out  of  the  theatre 
while  now  it's  a  harder  job  to  get  'em  in. 
Jake  operated  a  theatre  when  they  came  in 
at  a  nickel  a  throw  and  brought  their  lunch 
and  bedding  with  them,  and  when,  having 
seen  the  same  picture  all  afternoon  and  eve- 
ning, asked  him  if  that  was  all. 


Elmer  Winegar  and  John  Kimberley  put 
over  a  tieup  with  the  Crystal  Beach  company 
this  week  through  which  tickets  were  dis- 
tributed at  the  theatres  good  for  Movie  Day 
at  the  beach.  On  this  day  a  two  reeler  was 
made  showing  a  couple  enjoying  the  amuse- 
ments at  the  resort.  This  film  will  be  shown 
next  week  at  the  theatres  which  gave  out 
the  tickets. 


Krieger  Hrothers  of  Batavia,  N.  Y.,  former 
exhibitors  in  Rochester,  will,  it  is  reported, 
take  over  the  Border  Amusement  Company 
houses  in  Bufi'nlo  on  July  15.  The  houses 
involved  in  the  deal  are  Ellen  Terry,  Mar- 
lowe  anil  Star. 


Arthur  L.  Skinner,  manager  of  the  Vic- 
toria Theatre,  a  popular  Buffalo  community 
theatre,  is  on  his  vacation  at  his  summer 
home  at  Point  Abino,  near  Crystal  Beach, 
Ontario.  He  is  spending  most  of  his  time 
chasing  the  elusive  perch  in  the  waters  of 
Lake  Erie. 


Rhode  Island 

A  theatre  that  will  cost  approximately 
$350,000  will  be  erected  in  Woonsocket,  R.  I., 
by  New  England  Theatres,  Inc.,  a  subsidiary 
of  Famous-Players-Lasky  Corporation. 


In  This  Issue 

Special  section  on  Independent  Pictures  to 
Help  Your  Bookings.    See  Page  259. 


Albany,  N.  Y. 

(Continued  from  preceding  page) 

formed  Mr.  Veiller  that  he  had  a  fiat  tire. 
As  he  started  to  change  the  tire,  rain  began 
to  fall.  That's  all,  but  enough  Is  enough, 
according  to  Tony. 


Like  the  Stars  and  Stripes  that  "were  still 
there,"  Jake  Rosenthal,  owner  of  the  Rose 
Theatre  in  Troy,  was  right  on  hand  the  other 
night  when  his  son  graduated  from  the  High 
School.  Jake  is  mighty  proud  of  his  son 
and  the  dimes  that  come  trickling  through 
the  wicket  at  the  Rose  will  help  pay  for  a 
college  education  during  the  years  to  come. 


Valentino's  popularity  had  absolutely  noth- 
ing to  do  with  Julius  Byck  naming  his  the- 
atres in  Hunter  and  Tannersville  the  Rudolf. 
It  seems  that  Mr.  Byck's  father's  name  Is 
Rudolf  and  the  houses  have  been  named 
after  him.  Mr.  Byck,  who  has  been  an  ex- 
hibitor for  fifteen  years,  was  along  Film 
Row  during  the  week  sporting  a  tie  loud 
enough  to  speak  for  itself.  He  was  accom- 
panied by  Barnet  Levy,  22  years  of  age, 
who  handles  the  house  in  Hunter.  With 
more  summer  folks  coming  these  days,  the 
house  in  Tannersville  added  a  player  piano 
and  violinist  during  the  past  week. 


The  house  at  Bolton  Landing  will  not 
operate  this  summer,  according  to  reports 
along  Film  Row.  The  same  holds  true  with 
the  one  at  Long  Lake.  Lake  George's  The- 
atre is  now  running  full  blast  with  Mrs. 
Carpenter  at  the  helm.  M  B.  Riddell  of  the 
Gem  in  Luzerne  is  spending  his  vacation  in 
the  West. 


Jake  Golden  conducted  the  finals  in  the 
dance  contest  which  he  has  been  running  at 
the  Griswold  in  Troy,  with  much  success. 
Prizes  were  awarded  last  Monday  night  with 
ten  dancers  competing.  The  results  of  the 
recent  screen  tests  will  be  shown  on  July  5, 
6  and  7  and  will  probably  pack  the  house  to 
the  doors. 


Benjamin  M.  Berinstein  of  Elmira  has  been 
named  as  supervising  manager  of  all  of  the 
Berinstein  houses  in  that  city,  with  George 
Roberts  of  Albany  continuing  as  general 
manager  of  the  circuit. 


There  were  some  anxious  days  for  Uly  S. 
Hill,  managing  director  of  the  Strand  group 
of  houses  in  this  city  and  Troy,  during  the 
past  week.  One  of  Mr.  Hill's  sons  was  taken 
to  a  local  hospital  on  Tuesday,  where  he  sub- 
mitted to  an  operation.  The  boy  was  brave 
and  is  now  on  the  road  to  recovery. 


A  trip  through  the  Catskill  region  during 
the  past  week  developed  the  fact  that  C.  R. 
Didsbury,  who  runs  a  theatre  bearing  his 
name  at  Walden,  is  a  mighty  good  exploita- 
tion man  and  extremely  popular  in  his  com- 
munity. Despite  the  size  of  the  place,  the 
house  operates  six  days  a  week  and  is  doing 
well.  The  same  holds  true  of  Jack  Beck, 
who  operates  the  Liberty  and  who  is  also  in 
the  insurance  business.  When  it  comes  to 
showmanship  the  whole  region  will  have  to 
take  off  its  hat  to  Fred  H.  Starck,  who  has 
turned  the  Rialto  in  Monticello,  from  a  liabil- 
ity into  an  asset.  Mr.  Starck  has  a  very 
pretty  theatre  and  isn't  afraid,  through 
newspaper  advertising  and  exploitation,  to 
acquaint  the  people  with  the  sort  of  pictures 
he  is  running. 


Sam  Hochstim  of  Hudson  manages  to  take 
a  day  off  once  a  week,  when  his  brother  Ed- 
ward, who  is  employed  along  Film  Row  in 
Albany,  journeys  down  for  the  Sunday.  In 
days  gone  by  this  selfsame  Edward  used  to 
be  a  sprinter  who  could  negotiate  the  100 
yards  In  ten  flat. 


Sam  Moroze  of  Albany  will  be  a  new 
comer  among  the  exhibitors  in  that  city  after 
September  15,  when  he  takes  over  the  Dela- 
ware Theatre,  a  residential  house.  Walter 
Suckno,  running  the  Albany  and  Regent  The- 
atres, will  look  after  the  exploitation  of  the 
Greater  Movie  Season. 


316 


MOVING    f  I  C  I  U  K  E  WORLD 


July  18.  1925 


Pittsburgh 

Several  managerial  changes  took  place  in 
Pittsburgh  theatres  the  week  of  June  29, 
beginning  with  the  resignation  of  Charles 
Johnston,  manager  of  Harry  Davis'  Ritz 
Theatre  in  downtown  Pittsburgh.  Mr. 
Johnston  has  gone  to  Canada  for  an  indefi- 
nite stay  in  quest  of  his  health. 

Samuel  De  Fazio,  for  two  years  manager 
of  Rowland  and  Clark's  Blackstone  Theatre, 
has  accepted  a  similar  position  at  the  Ritz. 
Incidentally,  De  Fazio  is  rounding  out  his 
fourteenth  year  on  "the  avenue,"  having 
begun  that  many  years  ago  as  assistant  to 
Manager  Antonoplos  of  the  Olympic  The- 
atre. Since  that  time  Sam  has  been  man- 
ager of  the  Minerva,  of  Isaac  Gucken- 
heimer's  Cameraphone  and  later  manager  of 
Guckenheimer's  Blackstone  for  the  two 
years  it  was  conducted  by  Guckenheimer, 
prior  to  its  sale  to  Rowland  and  Clark. 

De  Fazio  is  succeeded  at  the  Blackstone 
by  Joseph  Smouse,  who  for  a  year  and  a 
half  has  been  manager  of  Rowland  and 
Clark's  Arcade  Theatre  in  the  Southside. 
He,  in  turn,  is  being  succeeded  at  the  Ar- 
cade by  W.  L.  Otey,  who  for  seven  years 
has  been  manager  of  the  Colonial,  Elks'  and 
Rialto  Theatres  at  Bluefield,  W.  Va. 


C.  A.  Wagner,  manager  of  the  Soisson  and 
Paramount  Theatres.  Connellsville,  is  mak- 
ing ready  for  a  hunting  trip  to  Alaska.  He 
will  go  in  company  with  Charles  V.  Hoover 
of  TJniontown,  well-known  big  game  hunter. 
They  plan  to  leave  July  24  and  will  remain 
until  September. 


Larry  B.  Jacobs,  one  of  Pittsburgh's  best 
known  publicity  men,  for  the  past  nine 
months  doing  publicity  for  the  Browarsky 
Brothers'  Hippodrome  and  Variety  Theatres 
on  the  Northslde,  and  also  the  Rex,  East 
Liberty,  has  severed  his  connection  with  that 
organization,  and  on  July  6  took  up  his  new 
duties  as  publicity  director  for  Loew's  Al- 
dine  Theatre  in  Pittsburgh. 


Manager  E.  H.  Brient  of  the  State  Theatre 
in  downtown  Pittsburgh  has  ninety  window 
displays  to  boost  the  showing  of  "The  White 
Monkey"  at  the  State,  week  of  July  6.  Fifty 
of  these  displays  are  in  book  stores  and  the 
balance  in  music  shops.  Ninety  window  dis- 
plays sounds  like  a  record  for  Pittsburgh. 


The  Rowland  and  Clark  Theatres  worked 
an  exceptional  publicity  stunt  at  their  State 
Theatre  during1  the  week  of  June  29,  when 
"The  Early  Bird,"  starring  Johnny  Minis, 
was  the  attraction.  General  Manager  A.  S. 
Davis  of  the  R.  &  C.  chain  announced  that 
in  an  effort  to  swell  the  milk  and  Ice  fund 
for  the  benefit  of  the  poor  children  of  the 
city,  with  every  presentation  of  a  Rieek-Mc- 
Junkin  milk  bottle  cap  at  the  box-office  dur- 
ing the  week  he  would  give  10  cents  toward 
the  fund..  The  idea  was  a  great  success  and 
thousands  of  milk  bottle  caps  were  turned 
into  the  box  office. 


Louis  K.  Sidney,  managing  director  of 
Loew's  Aldine  Theatre,  Pittsburgh,  is  vaca- 
tioning in  Atlantic  City,  accompanied  by  his 
family,  having  made  the  trip  in  his  Packard 
Twin  Six.  It  is  "Sid's"  first  vacation  In  seven 
years,  and  he  says  he  is  resting  up  prior  to  a 
great  season  at  the  Aldine. 


"Bob"  Lynch  and  "Ed"  Lebby,  local  Hall- 
room  Boys,  paid  a  visit  to  their  friend  Pat 
Bayer,  of  the  Family  Theatre,  St.  Mary's, 
recently,  and  desire  to  report  that  when  it 
comes  to  hospitality  Pat  Bayer  is  there  with 
bells  on.  Pat  raises  his  own  fruits  and  vege- 
tables, and  Mrs.  Bayer  bakes  the  bread,  and 
the  Hallroom  Boys  say  they  had  the  feed  of 
their  life. 


J.  O.  Hooley,  who  three  years  ago  resigned 
the  managership  of  the  Sheridan  Square 
Theatre  in  East  Liberty  to  go  West,  has  re- 
turned and  again  taken  up  his  old  duties. 
Hooley  has  many  friends  here  who  are  as 
glad  to  see  him  return  as  he  is  to  get  back. 


Massachusetts 

Well,  if  here  ain't  another  New  England 
pioneer  exhibitor  going  back  into  the  picture 
business.  Louis  Brown,  who  built  the  Elm 
Theatre  in  Danvers  in  1911  and  then  sold  it 
in  1920,  again  is  the  owner  of  the  property. 
Mr.  Brown  recently  closed  the  famous  old 
Berry  Tavern  in  Danvers  and  now  he's 
going  to  return  to  the  film  field.  He  con- 
ducted the  Elm  for  a  number  of  years  be- 
fore he  disposed  of  it. 


Abraham  Goodside,  owner  of  the  Capitol 
Theatre  in  Springfield,  was  victorious  in  a 
suit  brought  against  him  by  a  husband  and 
wife  for  damages  for  injuries,  which  the 
woman  alleged  she  suffered  in  a  fall  while 
in  the  theatre.    They  sued  for  $6,000. 


Construction  work  is  to  be  started  soon  on 
a  theatre  to  be  erected  In  the  rear  of  the 
College  House  at  Harvard  Square,  Cambridge. 
It  will  seat  1,800  and  cost  more  than  * 300,000. 
While  it  is  expected  the  policy  will  be  ex- 
clusive motion  pictures,  a  complete  stage 
will  be  built.  Harry  N .  Steams  and  Georse 
L.  Dow  are  in  charge  of  the  project.  Charles 
A.  Newhall  is  the  owner  of  the  property. 


No  matter  how  hot  it  may  be,  you  never 
see  any  let-up  in  the  energy  of  Earle  Wil- 
son, manager  of  Gordon's  Olympia  Theatre 
in  Lynn.  He  just  sheds  his  coat,  rolls  up  his 
shirt  sleeves  and  buckles  down  to  the  job 
no  matter  what  need  be  done. 


The  Blanchard  Brothers  of  Southbridge 
will  spend  $45,000  on  remodeling  the  Hippo- 
drome, a  structure  that  has  been  utilized  as 
a  dance  hall,  into  a  first-class  theatre. 


W.  J.  Bradford  is  erecting  a  theatre  on 
Maple  and  Chestnut  streets,  Quincy,  to  cost 
$150,000. 


Iowa 

Sam  Crawford,  who  within  the  past  few- 
weeks  sold  his  interest  in  the  Strand  The- 
atre at  Griswold,  la.,  died  suddenly  on  June 
21  after  an  illness  of  one  day.  Apparently 
few  if  any  had  any  inkling  that  he  was  ailing 
and  his  death  was  a  great  surprise  to  all  his 
friends  and  relatives. 

The  Orpheum  Theatre  at  North  English, 
la.,  has  been  sold  by  B.  A.  Cheney  to  B. 
Graham. 


Park  &  Mitchell  have  sold  the  Opera  House 
at  Mitchell,  Neb. 


E.  H.  Robertson  of  the  Crystal  Theatre, 
Scribner,  Neb.,  and  M.  B.  Biemond  of  the 
Liberty  Theatre,  Loup  City,  Neb.,  were  in 
Omaha  recently. 


A.  Ziehl  has  sold  the  Lyric  Theatre  at 
Jewell,  la.,  to  D.  L.  Woodworth. 

B.  H.  Schepers  has  bought  the  Star  The- 
atre at  Calloway,  Neb.  M.  E.  Scheringer  & 
Son  were  the  former  owners. 


Jake  Cohen  has  sold  the  Lyric  Theatre  at 
Valley  Junction,  la. 


Mr.  Miller  has  sold  the  Princess  Theatre  at 
Odebolt,  la.,  to  H.  H.  Cone. 


G.  H.  Derry  has  sold  the  Colesium  Theatre 
at  Lainoni,  la.,  to  a  small  college  in  that 
place. 


The  American  Legion  Theatre  at  Leigh, 
Neb.,  has  been  closed. 


The  Colonial  Theatre  at  Grinnell,  la.,  has 
been  closed  for  the  summer. 


A.  H.  Blank  of  Des  Moines,  head  of  a  big 
chain  of  Nebraska  and  Iowa  theatres,  has 
plans  complete  to  build  a  fine  twelve-room 
house  on   one   of  the  fashionable  streets  of 

Des  Moines. 


"Looks  Like  a  Big  Leaguer,"  says  everybody 
who  sees  George  O'Brien,  William  Fox  star, 
in  action  on  a  baseball  lot.  And,  although  he 
is  not,  it  is  within  the  range  of  reason  to  say 
he  might  have  been  if  it  was  not  for  the  lure 
of  the  movies  and  the  keen  eyes  of  Tom 
Mix,  who  saw  in  the  youthful  camera  toter 
the  making  of  a  great  star  and  had  him 
signed  up  for  acting  instead  of  "totin'." 
George  has  never  forgotten  Tom's  boost  and 
shows  it  by  playing  on  the  Mix  team,  one  of 
the  hobbies  of  the  Western  star  in  which 
he  takes  much  pride.  In  the  above  photo 
George  is  all  ready  to  go  out  and  uphold  the 
Mix  honor  in  a  game  against  a  team  from 
one  of  the  other  studios. 


Kansas  City 

A  budget  of  $5,000  for  preliminary  ex- 
penses in  the  Greater  Movie  Season  cam- 
paign in  Kansas  and  Missouri  has  been  ar- 
ranged by  R.  R.  Biechele,  president  of  the 
M.  P.  T.  O.  Kansas-Missouri ;  Bruce  Fowler, 
manager  of  the  Newman  Theatre ;  Jack 
Roth,  manager  of  the  Isis,  and  Dave  Hard- 
ing of  Capitol  Enterprise.  An  extensive 
poster  display,  which  will  be  followed  by 
newspaper  advertising,  is  planned.  A  mer- 
chant co-operative  campaign  is  planned  for 
Kansas  City,  under  the  direction  of  Jay 
Means,  vice-president  of  the  M.  P.  T.  O. 
Kansas-Missouri. 


Among  out-of-town  exhibitors  in  Kansas 
City  last  week  were:  M.  W.  Jencks,  Or- 
pheum. Topeka.  Kas.;  C.  L  McVey,  Dream- 
land, Herrington,  Kas.;  Ed  Peskay,  Penn 
Theatre,  St.  Joseph,  Mo.;  Barney  Dubinsky, 
Tootle  Theatre,  St.  Joseph.  Mo.;  Mr.  and  Mrs. 
G.  H.  Frey,  Peoples  Theatre,  Pleasant  Hill, 
Mo.;  Stanley  Chambers,  Miller  Theatre, 
Wichita,  Kas.;  Charles  Sears,  Sears  Circuit, 
Nevada.  Mo.;  W.  H.  Webber,  Echo  Theatre, 
Great  Bend,  Kas. 


S.  A  ("Dad")  Davidson,  Neodasha.  Kas., 
exhibitor,  finally  found  his  way  to  Kansas 
City  movie  row  after  a  long  absence.  He 
brought  with  him  the  same  old  smile  which 
has  won  him  a  wide  acquaintance. 


An  invitation  which  in  all  probability  will 
be  accepted  wholesale,  has  been  extended  to 
Kansas  City  exhibitors  by  Roy  Churchill,  F. 
B.  O.  branch  manager.  Mr.  Churchill  pur- 
chased a  500-acre  farm  near  Chillicothe,  Mo., 
the  other  day  and  invited  "all"  exhibitors  to 
come  out  and  go  duck  hunting  next  fall. 


A  suburban  theatre  is  planned  for  the 
center  of  a  chain  of  store  buildings  to  be 
erected  at  Forty-third  street  and  Roanoke 
Tarkway,  although  details  of  the  house  have 
not    yet    been  planned. 


July  18,  1925 


MOVING   PICTURE  WORLD 


317 


St.  Louis 


N.  Fiorita  of  New  Orleans,  La.,  has  leased 
the  Criterion  Theatre,  Broadway  near  Olive 
Street,  owned  by  the  Super  Theatre  Corpor- 
ation of  which  Hector  M.  E.  Paszemoglu 
is  the  head.  Fiorita  has  been  operating  the 
Dream  Theatre  in  New  Orleans  and  takes 
charge  of  the  Criterion  at  once.  The  house 
has  654  seats  and  was  operated  by  the 
Famous  Players  Missouri  Corporation  before 
being  taken  over  by  Paszemoglu.  The 
Super  Theatres  Corporation  also  operates 
the  Delmar,  Congress,  Plaza  and  Yale  The- 
atres and  has  received  several  offers  for 
those  houses.  It  is  possible  that  a  deal  may 
be  consummated  for  them  in  the  near  future. 


Steele,  Mo.,  Is  to  have  a  handsome  new 
theatre.  James  L  Gatling  of  Memphis,  Tenn., 
has  drawn  plans  for  the  house.  J.  W.  Yar- 
borough  of  Steele,  Mo.,  will  be  the  owner. 
The  house  will  be  two  stories  with  a  front- 
age of  50  feet  and  a  depth  of  100  feet.  It 
will  be  of  brick  and  concrete  construction. 


Thursday  night,  July  2,  was  Motor  Boat 
Racing  Night  at  the  Grand  Central  Theatre, 
Grand  Boulevard  at  Lucas  Avenue,  owned  by 
Skouras  Brothers  Enterprises.  Handsome  sil- 
ver loving  cups  were  presented  to  the  win- 
ners of  the  four  big  races  held  on  the  Mis- 
sissippi River  Sunday,  June  28,  by  Joseph 
Mogler,  president  of  the  Motion  Picture  Ex- 
hibitors League  of  St.  Louis.  Spyros  and 
Charles  Skouras  took  an  active  interest  in 
the  revival  of  motor  boat  racing  in  the  St. 
Louis  Harbor  and  put  up  the  trophies  for 
which  the  racers  fought'.  They  also  served 
as  officials  for  the  races. 


A  stock  dividend  of  80  per  cent.,  totaling 
$440,000,  was  declared  by  the  board  of  direc- 
tors of  the  Park  Circuit  and  Realty  Company, 
which  owns  the  Forest  Park  Highlands 
Amusement  Park  in  St.  Louis  and  Fountain 
Ferry  Park,  Louisville,  Ky.  Permission  will 
be  asked  to  raise  the  capital  stock  from 
4560.000  to  91,000,000.  The  last  balance  sheet 
of  the  company  shows  assets  $1,108,854.28 
and  liabilities  of  but  $160,755. 


Mrs.  I.  W.  Rodgers  of  Poplar  Bluff,  Mo., 
and  Cairo,  111.,  was  in  town  arranging  her 
bookings  preparatory  to  dropping  out  to 
Colorado  for  several  weeks'  vacation.  Late 
in  August  she  will  move  over  to  New  York 
to  meet  her  son  who  Is  now  touring  Europe. 
She  plans  to  place  the  boy  in  Missouri  Uni- 
versity when  that  school  re-opens.  He  re- 
cently graduated  from  Western  Military 
Academy  at  Alton,  111. 


Visitors  of  the  past  week  included:  S.  E. 
Pertle,  Jersey ville,  111.;  Henry  Lory,  High- 
land, 111.;  Jim  Reilly,  Alton,  111.;  J.  W.  Cotter, 
Fourth  Street  Theatre,  Moberly,  Mo.,  and  Al 
McCormick,  Popar  Bluff,  Mo. 


Detroit 

George  Koppin  has  begun  to  extend  his 
theatre  building  operations  to  suburban 
cities.  He  has  announced  plans  for  a  2,000- 
seat  house,  costing  $400,000,  to  be  erected  in 
Ferndale,  a  thriving  suburb  situated  on  the 
new  Woodward  avenue  "Super  Highway" 
seventeen  miles  from  the  city. 


Edward  Ryan,  assistant  to  W.  S.  Butter- 
field,  president  of  Bijou  Theatres,  Inc.,  has 
left  for  Montreal  and  other  Canadian  points 
on  a  vacation  trip.  He  will  be  gone  several 
weeks. 


Liiyan  Tashman  in  "The  Girl  Who  Wouldn't 
Work,"  a  new   B.  P.  Schulberg  production. 


Cincinnati 


The  Palace  Theatre,  Cleveland,  which  has 
been  playing  Keith-Albee  vaudeville  and 
short  film  subjects  twice  daily  since  the 
house  was  originally  opened  some  two  years 
ago,  changed  its  policy  as  of  July  5  and  will 
show  six  acts  of  vaudeville  in  connection 
with  a  feature  picture,  on  the  three-a-day 
plan,  with  a  reduction  in  admission  prices  to 
75  cents  top,  as  compared  with  $1.10  hereto- 
fore prevailing.  The  new  arrangement  is  to 
remain  in  effect  for  eight  weeks,  by  way  of 
experiment,  after  which  time  the  future 
policy  will  be  determined.  The  initial  fea- 
ture was  "The  Iron  Horse." 


Incorporation  papers  have  been  filed  at 
Columbus  by  the  Laroy  Theatre  Co.,  Ports- 
mouth, Ohio,  by  Simon  and  Leona  Labold,  G. 
J.  Heisel  and  others,  in  amount  $100,000. 
Also  the  Weber  Theatre,  Dover,  Ohio,  $10,- 
000. 


Chicago 


The  Chicago  Herald  Examiner  carried  a 
story  about  the  success  of  Cooney  Brothers, 
owners  of  the  Capital,  Hamilton,  Stratford, 
Chatham  and  other  theatres  on  the  South 
Side.  It  said  that  about  six  years  ago  they 
started  with  a  capital  of  $5.65  and  today  the 
circuit  has  property  valued  in  excess  of 
$2,000,000.  It  tells  how  it  took  Ben  and  Jack 
Cooney  a  couple  of  years  to  build  their  first 
theatre,  the  Chatham  at  75th  and  Cottage 
Grove  avenue,  and  how  then  the  other 
houses  were  rapidly  added  to  the  chain,  until 
the  opening  of  the  big  Capital  on  79th  and 
Halsted  that  made  movie  theatre  history  in 
this  city  by  paying  from  the  start  and  using 
presentations  and  other  high  cost  entertain- 
ment features  and  drawing  business  away 
from  even  the  Loop  houses. 

Another  huge  new  house  is  going  up  at 
75th  and  Stony  Island  Avenue  for  the  Coo- 
ney circuit.  It  will  seat  3,500  and  be  within 
a  short  distance  of  Jackson  Park  and  Lake 
Michigan?.  This  house  will  jhave  a  large 
stage  and  the  successful  programs  of  the 
Capital  will  no  doubt  be  followed  by  the 
new  house,  which  will  be  ready  for  opening 
in  a  few  months.  In  addition  to  the  film 
booking  office  which  they  opened  recently, 
the  Cooney  Brothers  plan  to  open  a  vaude- 
ville and  booking  office  in  the  Loop  and 
Francis  Mangan  will  have  charge  of  this 
end  of  the  business,  with  Albert  E.  Short 
as  musical  director  of  the  whole  circuit. 


The  James  Building  Co.,  William  James, 
president,  operating  a  chain  of  houses  at 
Columbus,  Ohio,  will  erect  a  theatre  on 
South  Parsons  avenue,  Columbus,  and  an- 
other on  Main  street  of  that  city,  according 
to  late  building  reports. 


Among  recent  theatre  changes  are  noted 
the  sale  of  the  Ball  Park  Theatre  by  Mrs. 
Howard  Baird,  the  new  owner  being  Louis 
Silberburg.  The  Rialto  Theatre,  Toledo,  has 
been  taken  over  by  Mrs.  Edna  Bearse,  while 
at  Woodsfield,  Ohio,  Fred  Clemens  has  pur- 
chased the  Pleasant  Hour  Theatre  and 
changed  the  name  to  the  Alpine. 


Jules  Pincket.  former  owner  of  the  Grosse 
Point  Park  Theatre,  will  build  a  new  house 
to  be  known  as  the  New  Flamingo  on  the 
Seven  Mile  Road  between  Gratiot  and  Chal- 
mers avenue.  It  will  open  December  1  and 
seat  about  1,500. 


The  boys  along  the  Row  gave  Sam  Abra- 
hams a  nice  send-off  last  week.  He  expects 
to  make  an  extended  overseas  trip  and  be- 
fore returning  will  visit  his  aged  father  who 
is  living  in  Palestine.  Sam  owns  the  Gold 
Theatre  on  West  H(oosevelt  Road  and  is 
assistant  business  manager  of  the  Exhibitors 
Association  of  Chicago. 


Abe  Kohn,  who  has  managed  the  Monroe 
Theatre,  Chicago,  for  the  past  year,  while  the 
house  is  closed  for  the  summer,  will  act  as 
publicity  representative  of  the  Fox  Exchange 
on  Wabash  Avenue. 


Charley  Raymond,  radio  manager  for  Bala- 
ban  &  Katz,  has  resigned  and  is  now  at  Kan- 
sas City  with  Bruce  Fowler,  managing  direc- 
tor of  the  Paramount  theatres  in  that  city. 
Raymond  will  handle  publicity. 


The  Chicago  trade  has  been  advised  to  be 
on  the  look-out  for  Lester  Reeves  and  Mrs. 
Graham  Thatcher,  who  are  wanted  at  Peoria, 
111.,  for  the  alleged  collecting  of  tuition  fees 
from  prospective  movie  stars  to  learn  the 
movie  business.  Warrants  have  been  issued 
for  the  arrest  of  the  pair,  according  to  word 
from  Peoria  authorities. 


The  projectionists  at  the  Bijou  Theatre 
and  May's  Opera  House,  Piqua,  Ohio,  owned 
and  operated  by  the  Piqua  Amusement  Co., 
recently  quit  when  a  strike  was  called.  R. 
V.  Erk,  manager  of  both  houses,  states  that 
the  walk-out  occurred  when  he  refused  to 
retain  four  men  on  the  Opera  House  stage 
during  a  recent  legitimate  performance, 
Erk  maintaining  that  a  lesser  number  would 
be  sufficient.  The  musicians  at  both  houses 
are  still  on  duty  as  this  is  written,  and  Erk 
declares  that  there  will  be  no  interruption 
to  business,  as  other  men  have  been  secured 
to  replace  those  who  have  left. 

It  now  looks  as  though  Gifts  Theatre, 
located  at  the  corner  of  Sixth  and  Vine 
streets,  in  the  heart  of  the  downtown  busi- 
ness district  in  Cincinnati,  is  doomed,  the 
property  having  recently  been  purchased  by 
the  Seton  Realty  Co.,  who,  it  is  understood, 
will  erect  a  department  store  building  in  the 
site     The  house  is  one  of  the  Frankel  chain. 


Warner  Brothers  have  sublet  from  Jones, 
Linick  &  Schaefer  the  Orpheum  Theatre  at 
110  South  State  Street,  Chicago,  for  a  Loop 
showing  of  their  films  in  this  city.  The 
house  seats  791  and  has  an  organ  for  musical 
programs.  This  is  one  of  the  pioneer  movie 
houses  of  the  city  and  has  been  used  of  late 
for  extended  showing  of  feature  films  by 
the  J.  L.  S.  circuit.  Plans  for  a  Loop  location 
for  a  huge  movie  house  will  still  be  pushed, 
according  to  the  Warner  representatives  on 
the  job  here. 


The  real  estate  activities  of  Fitzpatrick  & 
McElroy  on  the  South  Side  of  Chicago  con- 
tinue unabated.  Last  week  they  took  title 
from  the  Western  Theatres  Company  on  the 
property  at  120th  Street  and  Lowe  Avenue 
for  an  indicated  $375,000.  During  this  year 
the  circuit  has  acquired  several  valuable 
pieces  of  real  estate  on  the  South  Side  that 
may.  be  of  use  later  on  for  movie  houses. 


The  Vendome  Theatre  Corporation  on 
South  State  Street,  Chicago,  has  surrendered 
its  charter  to  the  state,  according  to  word 
from  Springfield. 


318 


MOVING    PIC!'  U  HE  WORLD 


lulv  18.  1925 


California 

Manager  H.  W.  Sherburne  of  the  U.  C. 
Theatre,  Berkeley,  Cal.,  recently  featured 
the  usherettes  of  this  house  in  a  novel  revue 
which  included  violin  solos,  piano  selections, 
singing  and  dancing.  Some  splendid  talent 
was  discovered  and  the  act  made  a  distinct 
hit  with  patrons  of  the  house. 


Getting  merchants  to  help  sell  rickets 
proves  of  advantage  at  times  In  Ailing  a 
theatre.  H.  Ceccarelli,  manager  of  the  Cali- 
fornia Theatre,  Berkeley,  recently  lined  up 
twenty-one  downtown  merchants  willing  to 
donate  door  prizes  for  the  publicity  received 
by  them  for  the  event..  In  order  to  be 
eligible  for  a  prize  the  theatre-goer  had  to 
purchase  his  ticket  from  a  merchant  par- 
ticipating. 


Plans  for  the  new  Peninsula  Theatre  at 
San  Mateo,  Cal..  have  been  changed  to  pro- 
vide for  an  additional  500  seats,  bringing 
the  capacity  up  to  2,000. 


M.  E.  Fulton,  formerly  with  West  Coast 
Theatres,  Inc.,  has  purchased  the  Strand 
Theatre  at  Santa  Rosa,  Cal. 


Among  exhibitors  seen  on  San  Francisco's 
Film  Row  of  late  have  been  J.  W.  Bascom, 
Pastime  Theatre,  Mt.  Shasta  City;  Ed  Ord- 
way,  Jr.,  Mother  Lode  Theatre,  Angles 
Camp;  \V.  F.  Jacobs,  Auburn  Theatre,  Au- 
burn; Sam  Du  Bois,  Pastime  Theatre,  Chow- 
chilla;  Joe  Kenneaster.  Mystic  Theatre, 
Clovis;  D.  Pezzuto,  Loring  Theatre,  Crockett; 
E.  W.  Fischer,  Rialto  Theatre,  Oakdale; 
William  Englehart,  Donner  Theatre,  Truckee; 
Leo  Killingsworth,  Rialto  Theatre,  Willows, 
and  George  Roy,  Reno,  Nev. 


P.  W.  Hull,  of  the  Ely  Theatre,  Ely,  Nev., 
is  arranging  a  vacation  trip  to  the  Pacific 
Northwest,  including  a  swing  into  Canada, 
and  plans  to  be  in  San  Francisco  for  the 
Diamond  Jubilee  in  September. 


Indiana 

C.  C.  Cassady,  manager  of  the  Joy  Theatre, 
Cloverdale,  Ind.,  has  leased  the  Roachdale 
Hall,  Roachdale,  Ind.,  from  F.  C.  Rice,  who  is 
going  to  Michigan  for  his  health.  Mr.  Cas- 
sady will  run  it  in  connection  with  his  the- 
atre at  Cloverdale. 


CAROL  DEMPSTER 
Featured   in   "Sally   of   the    Sawdust,"   a  D. 
W.  Griffith  Production  for  release  by  United 
Artists  Corporation. 


Los  Angeles 

George  Russell,  manager  of  the  Hollywood 
Carmel,  will  use  several  acts  of  vaudeville 
during  the  summer.  Russell  said  he  put  on 
the  vaudeville  acts  to  keep  the  school  chil- 
dren coming  to  the  theatre  during  the  sum- 
mer vacation. 


J.  J.  Curl  of  the  Larchmont  has  gone  to 
Mexico  for  a  short  rest.  Associated  with 
Curl  and  Mark  M.  Hansen  in  the  operation 
of  the  Larchmont  is  Alice  Calhoun. 


Frank  L  Newman,  of  Kansas  City,  arrived 
in  Los  Angeles  this  week  to  take  active 
charge  in  the  management  of  the  Paramount 
downtown  theatres.  Including  the  Rialto, 
Metropolitan  and  Million  Dollar. 


George  M.  Clayton,  manager  of  the  Hip- 
podrome, has  had  a  pipe  organ  costing  more 
than  $50,000  installed  In  his  house.  Stanley 
Delmar,  formerly  the  crack  organist  of  the 
California,  has  been  engaged  to  operate  the 
new  instrument. 


Plans  are  being  prepared  for  a  three-story 
and  basement  theatre  to  be  built  by  T. 
Beverly  Keim  on  West  Seventh  street,  ex- 
tending through  to  Wilshire  boulevard  near 
Figueroa  street.  The  structure  will  be 
erected  by  the  Harold  Arnold  Company  and 
will  seat  1,200. 


There  has  been  no  movement  on  the  part 
of  West  Coast  Theatres  to  reopen  the  Cali- 
fornia and  Miller's  Main  Street  house  which 
they  closed  up  several  weeks  ago.  Fred  and 
Roy  Miller  sold  the  two  houses  to  West  Coast 
a  few  months  ago.  After  keeping  them  open 
for  about  three  weeks  they  were  closed  by 
the  new  owners. 


Oklahoma 

Tom  Boland  of  the  Empress  and  Bob 
Hutchinson  of  the  Liberty  at  Oklahoma  City 
have  returned  from  a  ten  days'  visit  to  New 
York  City,  where  they  have  been  on  business. 


Murphee  and  Walling  have  purchased  the 
Vale  Theatre  at  Henryetta,  Okla. 


Richard  Waters  has  purchased  the  Em- 
press at  Beggs,  Okla. 


Mrs.  J.  H.  Taylor  has  purchased  the  Prlnc 
ess  at  Sayre,  Okla. 


H.  G.  Stettmund  will  open  his  new  theatre 
at  Chandler,  Okla,  in  the  near  future. 


Spot  Dunbar  will  put  in  a  new  theatre  at 
Chandler,  Okla. 


Texas 

A  new  girl  arrived  at  the  home  of  Mr.  and 
Mrs.  S.  E.  Arledge  of  the  Lyric  Theatre. 
Garland,  Texas,  last  week. 


The  Dent-Musselman  Theatres,  Inc.,  con- 
trol fifteen  theatres  in  Texas  and  are  adding 
more  daily.  The  Palace  and  Dreamland  at 
Denton  and  the  Connollee  at  Eastland, 
Texas,  are  the  latest  additions. 


R.  R.  Cornes  opened  his  new  theatre  at 
Farmersville,  Texas,  July  1.  The  new  the- 
atre is  modern  in  every  particular. 


W.  F.  Sonneman  has  purchased  the  Bell 
Theatre  at  Temple,  Texas. 

Stallings  &  Marshall  will  open  their  new 
theatre  at  Terrell,  Texas,  in  the  near 
future. 


Stromberg  Signs  Dixon 

Hunt  Stromberg's  program  for  the  current 
season  is  so  extensive  that  he  has  signed  Ralph 
Dixon,  one  of  the  best  known  film  editors  in 
the  industry,  to  augment  his  editorial  staff, 
which  now  includes  Harry  L.  Decker  and 
Harry  Marker.  Dixon  was  Thomas  H.  Ince's 
editor-in-chief  for  four  years. 


NORMA  SHEARER 


The  Metro-Goldwyn- Mayer  star   is  wearing 
this    knitted   sport    outfit    between  pictures. 
She  is  now  playing  in  "The  Tower  of  Lies," 
opposite  Lon  Chaney. 

Denver 

J.  J.  Goodstein  has  departed  for  Philadel- 
phia after  spending  several  days  with  his 
three  theatres  in  Colorado.  He  assumed 
possession  of  the  Isis  Theatre,  Longmont, 
Col.,  on  July  16.  He  also  owns  and  operates 
the  beautiful  new  Longmont  Theatre  of  that 
city.  Ed.  Marquand,  former  owner  and  man- 
ager of  the  Isis  Theatre,  has  been  engaged 
to  manage  both  theatres  in  Longmont  for 
Mr.  Goodstein.  Mr.  McCormick,  former 
manager  of  the  Longmont  Theatre,  has  been 
transferred  to  the  Palm  Theatre,  Pueblo, 
Col.,  where  he  will  be  publicity  manager. 
The  Palm  Theatre  of  Pueblo,  also  one  of 
Mr.  Goodstein's  chain,  is  combination  vaude- 
ville and  high-class  first-run  picture  theatre. 


Something  new  In  the  way  of  exploita- 
tion has  been  just  put  over  by  Kick  Hlck- 
ctson,  manager  of  Rialto  and  Victory  The- 
atres of  Denver.  Simultaneous  with  the 
opening  of  the  world  premier  showing  of 
<mte  Peaei'l,"  the  snow  picture,  n  snow- 
ball fight  was  arrnnged  In  front  of  one  of 
the  leading  newspapers  of  Denver.  The 
snow  was  brought  from  fhe  nearby  moun- 
tains and  plied  In  the  city  streets..  A  real 
mid-winter  fight  resulted.  The  stunt  crea  t  etl 
OOnfltdemMe  attention*  especially  among  the 
thousands  of  tourists  nin\  flatting  Denver. 
"The  White  Desert"  "«s  filmed  at  the  en- 
trance of  the  Moffat  Tunnel  last  winter.  Just 
a  few  miles  from  Denver. 


Ed  Schoelkoph  is  the  owner  and  operator 
of  the  theatre  at  Idaho  Springs.  Col. 


W.  R.  Gwynn  of  Longmont  provides 
picture  entertainment  in  the  Park  Theatre, 
Estes  Park.  Col. 


In  Monitou  two  theatres  are  enjoying  good 
business.  They  are  the  Cameo  and  the 
Manitou  theatres. 


Thomas  Berta,  one  of  the  owners  and  man- 
agers of  the  Rialto  Theatre,  Rocksprings, 
Wyo.,  spent  a  few  days  in  Denver  visiting 
his  film  friends  before  leaving  for  Chicago, 
where  he  will  spend  his  vacation  with  close 
relatives  and  friends. 


Other  exhibitors  visiting  the  city  during 
the  past  week  were  Ed  Schoelkoph,  operat- 
ing the  Opera  House,  Idaho  Springs,  and 
Millard  Peterson  of  Flagler,  Col. 


Selling  the  Picture  to  the  Public 

EDITED  BY  EPES  WINTHROP  SARGENT 


Lem  Stewart,  in  His  Latest  Portfolio, 

Emphasises  the  Value  of  Qood  Display 


IT  is  to  be  regretted  that  space  does  not 
permit  us  to  give  in  full  the  latest  "port- 
folio" sent  by  Lem  Stewart  to  the  Para- 
mount Theatres  managers.  Moreover  Lem 
had  only  a  sufficient  quantity  to  supply  his 
immediate  needs,  and  cannot  comply  with 
any  requests  for  copies. 

Lem's  portfolios  are  issued  at  irregular 
periods.  They  cover  some  phase  of  the  work 
he  is  anxious  to  bring  to  the  attention  of  the 
managers  of  Paramount  theatres,  and  are 
gotten  out  in  uniform  size  that  they  may 
go  into  the  tickler  files  supplied  each  house. 
The  present  portfoli  carries  36  pages  of  ex- 
amples of  good  and  poor  advertising  work, 
22  of  which  are  good  examples,  four  mixed 
and  ten  just  plain  bad.  Taken  in  combina- 
tion they  are  a  complete  exposition  of  ad- 
vertising technique,  but  to  use  them  all  would 
clog  this  department  for  several  weeks,  and 
we  have  to  content  'durselves  with  two 
examples  which  bear  out  Lem's  contentions. 

In  his  introduction  to  the  good  advertising 
Lem  sums  up  his  opinion  in  these  words  : 
"These  advertisements   are  good  because 


they  adhere  to  the  rule  of  simplicity  so 
essential  in  the  art  of  newspaper  advertising. 
They  are  good  because  they  have  unity. 
They  are  good  because  both  copy  and  illus- 
trations are  arranged  in  orderly  fashion. 
They  are  good  because  most  of  these  ads  are 
excellent  in  proportion." 

In  his  comment  on  the  poor  examples  is 
found  this  comment: 

"These  ads  create  a  decided  impression  of 
carelessness,  almost  a  hopeless  attitude  on 
the  part  of  the  advertiser. 

"No  matter  how  large  or  small  the  town 
in  which  your  theatre  is  situated,  no  matter 
how  restricted  the  facilities  of  your  news- 
papers, there  is  really  no  excuse  for  the 
publication  of  ads  of  the  following  character. 

"Any  manager,  who  with  reasonable  effort 
cannot  get  better  results  than  those  illus- 
trated on  the  following  pages,  should  discon- 
tinue newspaper  work. 

"Space  costs  money.  Used  as  follows,  it 
represents  a  total  waste  of  cost  and  effort." 

That  last  paragraph  should  be  set  in  larger 
type.  Space  that  does  not  bring  in  a  return 


on  the  investment  is  not  worth  the  money 
it  costs.   It  is  a  waste  and  not  an  aid. 

Too,  Too  Much 

Most  of  the  poor  spaces  are  too  full.  They 
are  packed  with  cut  and  type  matter.  It 
may  be  likened  to  a  man  who  pays  for  a 
five  minute  long  distance  telephone  call  and 
then  talks  so  rapidly,  that  he  may  say  all 
he  wants  to,  that  none  of  it  is  understood. 

An  advertisement  too  full  of  type,  or  which 
is  so  stuffed  with  large  spaces  that  the  sug- 
gestion of  too  much  is  conveyed,  is  waste- 
ful because  none  of  it  will  be  read.  The 
title  may  possibly  get  over.  Nothing  else 
will.  Since  the  title  alone  gets  over,  it  would 
be  more  profitable  to  discard  the  rest  and 
ensure  a  proper  display  for  that  title. 

But  discarding  the  rest  of  the  type  will 
probably  give  room  for  two  or  three  clean- 
cut  sentences  that  wilt  sell. 

That  is  what  Lem  is  trying  to  drive  home. 
Look  these  two  examples  over.  Don't  you 
think  that  you  would  be  more  apt  to  read 
the  Empty  Hands  space  ? 

Your  Best  Baits 

People  are  not  compelled  to  read  your  ad- 
vertising.   They  must  be  coaxed,  and  white 


Going  Good  on  Screen 


What  would  you  do  ? 

If.  like  thc«c  two. 


how  they 

Jack  Holt 


menus  of  iivine  except  vbtl  you 

i-n  kniff  brc  thin  greot  story  of  t 
thrown  upon  Ihrir  own  mource* 
rved  llicir  way  tfl  salvation  and  lo 


Norma  Shearer 

IN 

"Empty  Hands" 


A  PARAMOUNT  PICTURE 
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Today — M  oncU  y — Tuciday 


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TWO  EXAMPLES  FROM  LEM  STEWART'S  PORTFOLIO  SHOWING  GOOD  AND  POOR  SPACES 
The  collection  on  the  right  are  smaller  in  scale  than  the  "good"  example  on  the  left,  but  this  is  rather  in  favor  of  the  poor  examples 
since  the  reduction  makes  them  look  cleaner  than  they  are  actual  size  where  the  excess  of  ink  gives  visual  offense.    Looking  at  the  poor 
example  you  do  not  see  anything  you  want  to  read.    The  good  space  is  clean  and  inviting.    It  does  not  have  to  be  large. 


320 


MOVING    PICTURE  WORLD 


July  18,  1925 


space,  clean  set  type  and  good  cuts  are  the 
beat  bait. 

This  is  what  we  tell,  week  after  week  in 
the  last  two  pages  of  this  department.  It  is 
what  Lem  tells  in  his  portfolio.  We  have 
been  telling  the  same  story  for  nearly  four- 
teen years.  And  still  we  get  plenty  of 
mighty  poor  displays  of  what  Lem  very 
happily  calls  the  "hopeless  attitude." 

We  do  not  imagine  that  he  expects  to 
revolutionize  the  work  of  his  managers,  but 
we  do  believe  that  these  hints  will  bring  im- 
provement. They  will  because  the  theatre 
managers  under  Mr.  Franklin  must  listen 
to  the  word  of  the  home  office. 

The  outsiders,  for  whose  benefit  we  re- 
produce these  displays  and  for  whom  the 
regular  department  is  conducted  are  not  com- 
pelled to  listen  to  what  we  have  to  say.  And 
many  of  them  give  the  matter  small  thought. 

Why  Not  Try? 

BUT — if  Lem  Stewart,  with  his  letters  of 
advice  can  cut  the  advertising  appropriations 
of  his  theatres  nearly  fifty  per  cent,  in  one 
year,  don't  you  think  it  is  worth  while  read- 
ing this  department  more  thoughtfully? 

Lem  more  than  halved  advertising  costs 
in  a  single  year.  You,  too,  can  cut  your 
costs  if  you  will  read  and  study  the  examples 
we  reproduce  week  after  week. 

Don't  read  with  blind  eyes,  don't  listen 
with  deaf  ears  just  because  Selling  the  Pic- 
ture cannot  fire  you  if  you  do  not  follow 
the  suggestions.  Get  in  line  with  the  pro- 
gressives. Save  money  while  making  more 
money. 

Follow  out  the  Stewart  formula  of  sim- 
plicity, unity  and  arrangement,  and  you  can 
cut  your  bills  and  increase  your  bank  de- 
posits with  one  movement. 


Production  Hints  from  Edward  L.  Hyman 

Managing  Director,  Mark-Strand  Theatre,  Brooklyn 


Cliff  Lewis  Qets 

Hearst  Publicity 

Zander  the  Great  is  the  first  Marion 
Davies  picture  to  be  played  at  the  Strand 
Theatre,  Syracuse.  Other  picures  have  been 
played,  but  not  at  the  Strand,  and  the  Tele- 
gram, the  Hearst  paper,  gave  no  particular 
cooperation  to  the  theatre. 

Cliff  knew  it  was  different  in  other  towns, 
and  figured  that  the  Strand  had  something 
coming  to  it,  so  he  went  after  the  publicity, 
and  got  a  lot  of  it. 

Naturally  he  used  the  orphan  matinee. 
That's  right  in  line  with  the  idea  of  the  pic- 
ture,  and   he   worked   two  well-advertised 


Two  musical  incidents,  an  Al  St.  John 
Comedy  called  "The  Iron  Mule"  and  the 
Topical  Review  together  with  the  feature 
photoplay,  "The  Teas- 
er," featuring  Laura  La 
Plante  and  Pat  O'Mal- 
ley,  made  up  a  show  of 
two  hours  and  seven- 
teen minutes.  One  hour 
and  seventeen  minutes 
of  this  was  required  for 
the  feature  picture, 
while  the  comedy  ran 
twenty  minutes  and  the 
Topical  Review  took  up 
its  accustomed  eight 
minutes.  This  left  thirty-two  minutes  for  the 
musical  presentations. 

Each  of  the  four  deluxe  performances 
opened  with  sketches  from  "Cavalleria  Rus- 
ticana"  by  Mascagni.  As  the  action  of  this 
opera  takes  place  in  front  of  a  church,  a 
large  transparent  church  window  lighted 
from  back  wall  by  light  blue  box  lamps  with 
one  spot  of  magenta  was  used.  A  black  cyclo- 
rama  masked  in  the  window.  On  the  small 
production  stage  were  steel  blue  and  light 
blue  spots.  The  larger  stage  in  blue  and  two 
navy  blue  Mestrum  floods  from  the  projec- 
tion room  on  orchestra.  The  opening  num- 
ber of  this  presentation  was  "Vio  la  Sapete" 
by  a  mezzo  soprano;  next  came  "Duet"  by 
soprano  and  tenor;  followed  by  "Inter- 
mezzo," played  by  the  orchestra  of  the  thea- 
tre; and  then  closing  with  "The  Prayer," 
sung  by  a  mixed  quartette,  when  all  spots 
and  floods  dimmed  off  with  the  exception  of 
three  overhead  light  blue  spots  on  the  sing- 


ers who  were  kneeling.  Twelve  minutes  for 
this  incident. 

Following  the  Topical  Review  came  an  in- 
cident programmed  as  "Impressions  of  the 
Foreign  Vogue  in  Songs."  This  presentation 
was  made  up  of  five  selections  having  their 
origination  in  shows  of  foreign  extraction. 
First  was  "Titina,"  danced  by  premiere  dan- 
seuse  in  abbreviated  French  costume,  with 
baritone  also  in  French  costume,  joining  in 
at  the  chorus.  This  was  done  "in  one,'.'  the 
chorus  being  sung  twice  by  the  baritone  as 
the  dancer  danced  it.  The  second  was  "Kath- 
arina,"  danced  by  six  girls  in  Russian  cos- 
tume and  sung  by  a  tenor  also  in  Russian 
costume.  This  was  on  "in  three"  with  back 
drop  typical  of  "Chauvis  Souris."  The  third 
selection  was  a  special  arrangement  of  "In- 
dian Love  Call"  and  "Rose  Marie"  played 
by  the  famed  Mark  Strand  Orchestra.  An 
orange  flood  from  the  projection  room  cov- 
ered the  musicians,  while  an  amber  flood  from 
the  dome  lit  the  purple  spangled  curtains 
closed  across  the  production  stage.  The  con- 
cluding selection  of  the  "Foreign  Impres- 
sions" was  "The  Parade  of  the  Wooden 
Soldiers"  by  ten  members  of  the  ballet  corp, 
costumed  as  in  the  original  show  "Chauvis 
Souris"  production.  This  presentation  re- 
quired twenty  minutes  altogether. 

The  foregoing  music,  from  the  "Cavalleria 
Rusticana"  selections  through  to  the  Topi- 
cal Review  and  including  the  foreign  songs, 
was  picked  up  by  microphone  direct  from 
the  stage  on  Sunday  night  of  the  week  and 
broadcast  through  Station  WNYC  as  the 
first  portion  of  the  regular  Sunday  night  con- 
cert through  that  station. 


parties,  with  motor  transport  and  all  the 
other  trimmings,  but  that  was  just  a  starter. 

He  got  an  eight  column  cut,  done  by  Fay 
King,  to  illustrate  one  of  the  orphan  parties 
and  then  he  persuaded  the  Mayor  and  other 
local  notables,  including  some  of  the  mem- 
bers of  the  local  stock  company,  to  see  the 
picture,  get  photographed  in  the  lobby, 
alongside  one  of  the  Zander  lobby  cards, 
and  this  gave  him  a  number  of  good  stories 
with  a  real  local  interest. 


Get  a  gallon  of  paint  for  votir  September 

lobbv. 


Played  to  Fathers 

Most  managers  made  much  of  Mothers' 
Day,  but  not  so  many  put  in  a  good  word 
for  the  old  man,  when  he  had  his  innings. 
R.  T.  Newton,  of  the  Capitol  Theatre,  Little 
Rock,  Ark.,  entertained  the  veterans  at  the 
Confederate  Home  at  a  performance  of 
Proud  Flesh.  As  he  was  not  open  on  Sun- 
day, the  guests  came  Monday,  arriving  in 
cars  supplied  by  a  local  auto  livery.  Each 
guest  was  presented  with  a  necktie  and 
made  to  feel  that  he  was  welcome,  and  the 
stunt  won  verv  favorable  comment. 


A  Warner  Brothers  Release 

A  PRE-RELEASE  DISPLAY  FOR  TRACKED  THROUGH  THE  SNOW  COUNTRY  FROM  LONG  BEACH 
The  ballyhoo  truck  and  the  lobby  display  used  by  Otis  Hoyt,  of  Hoyt's  Theatre,  Long  Beach,  Cal.     The  central  picture  shows  the  detail 
of  the  lobby  display  seen  at  the  left.    The  whole  proved  a  most  inviting  appeal  on  a  hot  June  day.     Most  of  the   frames  in  the  lobby  are 
for  the  vaudeville  acts,  with  an  improvised  poster  for  the  picture.    Keep  this  idea  for  later  use. 


July  18,  1925 


MOVING   PICTURE  WORLD 


321 


A  Producers'  Distributing  Release 

PARADED  CHARLEY'S  AUNT  FROM  STATION  TO  THEATRE 
Not  only  that,  but  Leo  G.  Garner,  of  the  I  sis  Theatre,  Bristol,  Va.,  persuaded  the 
merchants  to  join  in  the  demonstration  for  the  advertising  they  could  get  out  of  the 

stunt.    It  went  with  a  bang,  and  the  entire  town  hustled  in  to  see  it. 


Fred  Meyer  Pays 

Patrons  Who  Buy 

Fred  S.  Meyer,  of  the  Palace  Theatre, 
Hamilton,  Ohio,  has  another  brand  new  one, 
all  bright  and  shiny.  He  sprang  it  in  the 
last  issue  of  the  monthly  magazine  which 
serves  him  in  place  of  a  program. 

This  magazine  is  a  regular  issue  of  about 
50  pages,  running  up  to  one  hundred  pages 
or  more  for  specials,  and  carries  a  raft  of 
merchant  advertising.  This  stunt  ties  to  this 
advertising,  but  it  can  be  worked  just  as  well 
on  a  four  pager  as  on  a  fifty. 

The  idea  is  very  simple.  You  make  pur- 
chases from  any  three  advertisers.  You  send 
the  receipts  for  sales  and  the  clipped  ads  to 
the  Palace,  and  you  get  a  free  ticket. 

There  is  no  red  tape  and  no  stipulation  as 
to  how  large  the  purchases  must  be.  You 
can  get  anything  from  a  plate  of  ice  cream 
to  an  automobile,  and  most  anything  in  be- 
tween. 

The  main  idea  is  to  show  that  the  maga- 
zine is  not  only  read  but  studied,  and  we 
presume  that  the  merchants  are  given  a  prac- 
tical demonstration  of  the  pulling  power  of 
the  ads  in  the  form  of  their  receipts.  But 
apart  from  this,  the  tickets  are  singles,  and 
seldom  come  in  without  at  least  one  paid  ad- 
mission. 


when  ;i  slide  was  flashed  bearing  merely  the 
title.  Then  the  house  was  dark  for  another 
thirty  seconds. 

From  the  sounds  it  appeared  that  many  of 
the  patrons  were  able  to  take  a  hint.  It 
might  not  do  in  all  houses,  but  Settle  knew 
his  patrons.  It's  a  great  stunt  if  you  can 
work  it,  and  a  lot  better  than  just  shooting 
out  the  enveloped  kisses. 


Because  of  Rin-Tin-Tin,  Harry  Hardy 
played  up  dogs  at  the  Alhambra  Theatre, 
Charlotte,  N.  C,  for  The  Lighthouse  by  the 
Sea. 

Eighty  dogs  were  entered  in  a  contest  in 
which  prizes  were  offered  for  the  dog  most 
like  the  star,  the  largest,  smallest,  prettiest 
and  ugliest  dogs.  The  dogs  were  blanketed 
and  paraded  through  the  business  section  be- 
fore being  judged  and  Mr.  Hardy  got  a  big 
advertising  kick  for  five  dollars,  plus  the  cost 
of  the  blankets,  which  was  very  small. 


Paraded  Auntie  in 
a  Tennessee  Town 

Parading  a  film  can  is  not  wholly  a  novelty, 
but  Leo  G.  Garner,  of  the  Isis  Theatre,  Bris- 
tol, Va.,  added  a  kick  by  persuading  some 
of  the  local  merchants  to  banner  their  cars 
and  join  in  the  parade  which  escorted  the 
cans  of  Charley's  Aunt  from  the  station  to 
the  theatre  by  the  most  roundabout  way. 
That  first  car,  for  example,  tells  that 
"Evison's  Boot  Shop  makes  walking  easier," 
while  giving  the  largest  lettering  to  the  film. 

Mr.  Garner  started  in  a  couple  of  weeks  in 
advance  with  a  set  of  teasers,  one  and  two 
inch  singles  in  the  shape  of  letters  addressed 
to  Charley  and  signed  "Your  Aunt."  These 
announced  that  she  was  about  to  visit  him, 
and  threw  in  some  local  quips,  such  as  the 
hope  that  she  would  find  the  main  street  less 
muddy  than  it  was  on  the  occasion  of  her 
last  visit. 

There  was  nothing  in  these  to  connect  the 
ads  with  a  film  or  the  theatre ;  though  the 
public  may  have  had  its  suspicions,  and  they 
ended  with  a  single  three  (placed  upside 
down),  which  invited  the  public  to  "Join  the 
big  parade  Monday  morning  and  welcome 
Charley's  Aunt,  who  arrives  on  Train  No.  4 
at  11  A.  M." 

To  make  sure  of  a  parade,  Mr.  Garner  also 
inserted  a  classified  advertisement  for  100 
boys,  to  apply  two  hours  before  the  parade. 
He  knew  better  than  to  hire  them  Saturday. 
He  got  them  Monday  and  herded  them  down 
to  the  depot  with  a  lot  of  card  banners.  The 
boys  helped  to  string  out  the  line,  and  both 
Charley  and  his  Aunt  were  impersonated  by 
local  talent  to  give  color  to  the  affair.  It 
put  the  farce  over  to  a  cold  weather  business. 
Practically  everyone  saw  the  parade  and 
most  of  them  viewed  the  picture. 

The  week  before  Mr.  Garner  put  over  So 
Big  with  co-op  double  truck.  Most  of  the 
spaces  hooked  to  the  title  with  such  sug- 
■  gestions  as  that  your  building  deterioration 
would  not  be  So  Big  if  you  used  a  certain 
brand  of  paint.  It  held  business  up  for  a 
three  day  run. 


Qave  Patrons  Chance 
on  a  Darkened  Kiss 

Earl  Settle,  of  the  Palace  Theatre,  Musko- 
gee, Okla.,  used  the  candy  kiss  idea  for  A 
Kiss  in  the  Dark,  but  he  dressed  it  all  up  in 
ruffles  and  flounces  and  made  a  production 
on  it. 

In  the  first  place  his  kisses  were  tied  to  the 
cards  in  such  a  fashion  that  it  replaced  the 
word  in  the  title,  the  printing  merely  giving 
"A  (space)  in  the  Dark." 

These  were  given  out  for  two  days  before 
the  opening,  being  distributed  to  the  patrons 
by  four  little  girls  while  the  lights  were  full 
on. 

Wheit,  the  youngsters  got  back  to  the 
stage,  the  lights  all  went  off  for  thirty  seconds 


A  Fox  Release 

THE  INFERNO  IS  SCARCELY  A  HOT  WEATHER  TITLE 
But  W.  T.  Murray,  of  the  Rialto  Theatre,  Atlanta,  put  it  over  with  a  red  lobby  and 
some  very  realistic  flats,  the  centre  one  of  which  masked  the  box  office.    Openings  in 
the  side  pieces  were  draped  with  red  cloth  and  high  lighted. 


322 


MOVING    PICTURE  WORLD 


July  18,  1925 


Had  Real  Wine  Trucks 


A  Universal  Release 

THIS  TRUCK  ADVERTISES  REAL  WINE  AS  WELL  AS  THE  PICTURE 
Tbis  is  a  truck  used  in  London  to  advertise  the  wines  imported  by  Molinari,  and  Mike 
Simmons  tied  it  up  to  the  showing  of  the  Clara  Bow  picture  in  its  various  London 

bookings.    It  is  shown  here  working  for  the  Rialto  Theatre.    Can't  be  done  here. 


for  Clara  Bow  Picture 

Most  of  the  lobby  and  street  displays  on 
Wine  have  been  more  or  less  in  the  nature 
of  jokes;  old  wine  boxes  and  empty  bottles, 
but  over  in  London  they  still  have  real  wine, 
and  the  European  agency  tied  in  an  Italian 
importer,  Molinari,  to  the  exploitation  on  this 
picture. 


A  Universal  Release 

THE  LOBBY  DISPLAY 


The  large  cut  on  this  page  shows  the  de- 
livery truck  used  by  the  concern  carded  for 
a  showing  of  the  picture  at  the  Rialto  The- 
atre, while  the  smaller  shows  an  advertising 
dummy  bottle  and  some  fancy  chianti  flasks 
which  were  displayed  in  the  lobby  of  the 
Rialto.  The  dummy  bottle  is  twelve  feet 
tall  and  the  necks  of  the  larger  flasks  run 
them  up  almost  eight  feet. 


Snake  in  An  Apple 
Improved  a  Cutout 

Making  the  cutout  from  the  24-sheet  on 
Eve's  Secret  the  lobby  attractor  for  the  Ri- 
alto Theatre,  Augusta,  Ga.,  C.  F.  Creslein  cut 
out  the  outline  of  the  apple,  pasted  tracing 
cloth  over  the  opening  and  tinted  the  cloth 
with  transparent  aniline  color. 

Back  of  this  he  set  a  shadow  box,  in  front 
of  which  a  cut  out  snake's  head  moved  slowly- 
back  and  forth  in  response  to  the  urging  of 
a   geared    down    motor.     The    effect  was 


striking  and  brought  the  passers  by  to  a  dead 
halt.  That's  the  advantage  of  an  animated 
display,  no  matter  how  simple  the  anima- 
tion. People  will  stop  and  think  instead  of 
passing  without  being  fully  conscious  of  the 
display. 

This  was  the  only  special  stunt  used  on 
this  title,  but  it  was  a  material  aid  to  busi- 
ness and  found  its  reflection  in  the  box  office 
receipts. 

Stuffed  House  With 
an  Unusual  Display 

Charles  H.  Amos,  of  the  Garing  Theatre, 
Greenville,  S.  C.,  did  so  much  business  on 
Oh  Doctor!  that  he  was  a  bit  surprised  him- 
self. He  expected  a  good  house  but  not  a 
near-record. 

His  chief  appeal  was  a  battered  old  Ford 
wreck  with  a  cutout  of  Reginald  Denny 
bouncing  out  of  the  driver's  seat.  Over 
against  the  lobby  wall  a  cutout  nurse 
stretched  out  her  arms  to  make  a  catch.  A 
card  on  the  car  read:  "If  your  pretty  nurse 
is  leaving  because  you  are  well,  get  smashed 
up  again.    Oh  Doctor!" 

This  was  backed  by  a  window  in  a  drug 
store  with  Denny  in  bed  tended  by  his  nurse. 
The  remainder  of  the  space  was  taken  up 
w  ith  hospital  supplies  and  the  suggestion  that 
if  you  got  in  a  smash  the  store  could  min- 
ister to  your  comfort. 

It's  just  another  example  of  the  fact  that 
you  make  the  most  business  with  the  biggest 
displays,  but  you  have  to  back  it  with  a 
tfood  show. 


Showed  the  Book 

In  addition  to  using  the  cutout  of  Mary 
Brian  from  the  23-sheet  of  The  Little  French 
Girl,  Frank  J.  Miller,  of  the  Modjeska  The- 
atre, Augusta,  Ga.,  used  a  shadow  box  ban- 
ner above  the  entrance.  This  was  painted 
in  brilliant  colors  and  had  for  a  centerpiece 
a  reproduction  of  the  picture  on  the  insert 
card,  flanked  by  two  cutout  copies  of  the 
book  with  Miss  Brian's  picture  on  the  jacket. 


A  Paramount  Release 

MADE  AN  IMPROVEMENT  ON  THE  CUTOUT  FROR  EVE  S  SECRET 
Charles  Cresline,  of  the  Rialto  Theatre,  Augusta,  Ga.,  cut  out  the  apple,  re-covered 
the  hole  with  tracing  paper  and  in  a  shadow  box  back  of  it  set  a  snake's  head,  which 

squirmed  around  with  considerable  realism.    No  trouble  and  a  big  help. 


July  18,  1925 


MOVING   PICTURE  WORLD 


323 


ip» 


A  Paramount  Release 

BORROWED  TWO  STILLS  TO  ADVERTISE  CONTRABAND 
A  small  outfit  was  shown  in  the  lobby  of  the  Colonial  Theatre,  Tacoma,  and  this  300- 
gallon  hustler  was  perambulated  on  a  truck.    As  a  further  stunt  the  sheriff  appointed 
Manager  H.  B.  Sobottka  a  special  deputy  to  guard  the  stills. 

Keep  This  Idea  for        Added  News  Reel 


Next  Mothers*  Day 

Although  Louis  P.  Kramer,  who  handles 
the  publicity  for  Universal  in  the  Chicago, 
thinVs  that  his  biggest  stunt  was  hooking 
the  Tribune  to  an  exploitation  stunt,  we  like 
better  his  stunt  for  Mothers'  Day. 

The  Tribune  has  been  tied  to  contests  be- 
fore, but  never  to  an  out-and-out  exploit. 
Kramer  arranged  to  have  Carl  Laemmle  toss 
a  baseball  from  the  uncompleted  tower  of 
the  new  Tribune  building,  thoughtfully  plac- 
ing a  member  of  the  Chicago  White  Sox  un- 
derneath to  catch  it.  The  drop  was  460  feet; 
close  to  the  record  of  524  feet. 

It  was  a  good  stunt  and  won  yards  of  real 
reading,  but  it  was  a  nine-day  wonder  and 
it  was  all  over.  On  Mothers'  Day  flowers 
were  tied  to  the  corner  lamp  posts  in  many 
parts  of  the  city  above  cards  reading:  "From 
Carl  Laemmle,  President  Universal  Film  Co., 
to  the  Mothers  of  Chicago."  They  will  re- 
member that  long  after  the  baseball  stunt  is 
forgotten. 

Here  is  something  you  can  do  next  year, 
if  you  paste  this  up  now.  Get  them  up  near 
the  churches  and  you'll  reach  half  the  town 
with  the  least  effort. 


Two  Qood  Ones  for 
Take  a  Chance 

Getting  a  lobby  display  on  take-a-chance 
week,  when  you  cannot  advertise  star  or 
play,  is  one  of  the  problems  on  the  stunt. 
D.  Roscoe  Faunce  found  the  answer  in  a 
jack-in-the-box  in  the  lobby. 

The  clown  was  eccentrically  mounted  on  a 
wheel  so  that  it  rose  and  fell,  the  lid  of  the 
box  working  from  the  same  wheel.  It  gave 
a  lobby  display  that  held  interest  and  yet 
spilled  no  secrets. 

Even  better  was  a  distribution  of  put-and- 
take  tops  to  the  guests  at  the  various  busi- 
ness luncheons.  They  were  tied  to  small 
cards  urging  the  recipient  to  take  a  chance 
the  following  week,  but  most  of  them  start- 
ed in  right  there  and  then.  In  quantities 
the  tops  cost  only  thirty  cents  a  dozen  and 
there  was  not  one  that  did  not  earn  its  cost 
many  times  aver. 

The  picture  was  The  Goose  Hangs  High, 
which  got  away  with  an  awkward  title. 


to  Lobby  Trailer 

When  he  came  to  advertise  Man  and  Maid 
at  the  Strand  Theatre,  Pasadena,  Charles 
McManus  built  a  cage  for  a  projection  ma- 
chine that  threw  on  a  miniature  screen  the 
trailer  for  the  Elinor  Glyn  picture,  and  also 
a  brief  news  reel.  The  machine  was  thread- 
ed to  run  continuously,  and  with  a  black 
proscenium  it  could  be  seen  clearly  enough 
even  in  the  daytime. 

He  had  a  pair  of  attractive  side  signs 
painted  and  used  ribbons  to  connect  the  main 
show  to  these  side  announcements,  as  shown 
in  the  cut. 

Some  managers  may  object  that  the  box 
takes  up  rather  too  much  lobby  room,  but 
Mac  found  he  had  plenty  of  space  to  get 
them  up  to  and  past  the  box  office,  and  that 
was  all  he  needed. 


Was  Qiven  a  Badge 
to  Quard  a  Display 

Using  stills  to  advertise  booze  plays  is 
nothing  new,  but  there  are  still  some  new 
angles  to  the  old  stunt.  H.  B.  Sobottka,  of 
the  Colonial  Theatre,  Tacoma,  Wash.,  found 
one  the  other  day  when  he  came  to  adver- 
tise Contraband. 

In  spite  of  its  nearness  to  the  Canadian 
border,  Tacoma  has  a  fair  supply  of  boot- 
leggers, and  Sheriff  Desmond  has  them  in 
assorted  sizes  and  shapes. 

Mr.  Sobottka  borrowed  a  small  one  to  set 
up  in  the  lobby  of  the  Colonial,  with  the 
statement  that  "This  is  a  contraband  moon- 
shine still  confiscated  by  the  Sheriff.  See 
Mr.  Contraband  here  Wednesday." 

In  addition  he  had  a  still  of  300  gallon 
capacity,  capable  of  running  off  a  hundred 
gallons  of  white  mule  a  day.  This  he 
mounted  on  a  truck  and  perambulated  about 
town  with  "for  the  history  of  this  still  see 
Contraband,  Colonial,  Now." 

The  kicker  is  found  in  the  fact  that  the 
manager  was  appointed  a  deputy  sheriff  dur- 
ing the  period  of  exploitation  that  the  stills 
might  with  propriety  be  left  in  his  custody, 
and  this  was  good  for  an  additional  news 
interest. 


Another  Paper 

Add  Harper  Theatre  Topics  to  the  grow- 
ing list  of  useful  house  organs.  It  is  a  four- 
pager  gotten  out  by  the  Harper  Theatre, 
Detroit,  mostly  program  and  press  agent 
stuff,  but  with  enough  house  material  to 
make  it  worth  while. 

The  house  runs  six  changes  a  week,  and 
one  of  the  issues  features  a  letter  from  a 
patron  who  attended  five  of  the  six  shows 
the  previous  week,  and  liked  them  all. 

Nothing  works  harder  for  a  house  than  a 
well-edited  house  organ,  and  the  Topics 
qualifies  in  this  class. 


A  Metro-Goldwyn  Release 

HOW  McMANUS  FRAMED  A  DAYLIGHT  SHOWING  IN  PASADENA 
Charles  F.  McManus  framed  this  stunt  to  show  the  trailer  on  Man  and  Maid  and 
threw  in  a  short  news  reel  for  bait  in  the  lobby  of  the  Strand  Theatre.     Note  how 

the  ribbons  carry  the  glance  from  the  miniature  screen  to  the  side  displays. 


324 


MOVING    PICTURE  WORLD 


July  18.  1925 


Qot  a  Fine  Display 
at  a  Minimum  Cost 

Getting  a  gateway  and  steps  built  gave 
Harry  Gould,  of  the  Hippodrome  Theatre, 
Fort  Worth,  Texas,  a  fine  display  at  a  cost 
of  only  $25.50.  The  display  was  planned  by 
his  assistant,  Don  Harkleroad,  and  as  it  can 
be  changed  for  repeated  use,  the  cost  really 
is  less  than  this,  just  as  this  cost  is  kept 
down  because  the  backing  window  was  al- 
ready in  the  prop  room. 

The  steps,  pillars  and  gates  cost  $25  and 
the  two  insert  cards  represent  an  outlay  of 
fifty  cents.  The  potted  plants  were  borrowed, 
as  was  the  cutout,  which  looks  familiar, 
though  we  cannot  place  it. 

In  order  to  get  the  details  the  picture  was 
made  a  close-up  and  does  not  show  how  the 
display  dominates  the  entire  lobby,  while 
taking  up  very  little  real  room,  since  both 
entrance  and  exit  doors  are  left  free. 

A  few  pieces  like  this  are  a  real  asset  to 
the  careful  decorator,  and  we  think  that  at 
the  price  it  is  a  real  bargain.  It  made  more 
than  that  much  extra  business  for  The  Little 
French  Girl  and  is  all  profit  for  its  next  use. 


Real  Estate  Page 

One  of  the  oddest  hook  ins  was  worked 
on  Classmates  at  the  Fairfax  Theatre,  Miami. 

A  real  estate  company  took  a  page  to  an- 
nounce that  the  jungle  scenes  were  made 
on  their  new  development  and  offered  500 
free  tickets  to  the  show  to  those  who  applied 
at  their  offices.  The  jungle  stuff  in  Class- 
mates did  not  look  exactly  like  a  nice  home 
site,  but  it  seemed  to  be  worth  while  brag- 
ging about  and  the  company  got  500  people 
to  hand  circulars  to. 


A  Paramount  Release 

A  STRIKING  LOBBY  THAT  COST  ONLY  $25.50 
This  was  planned  by  Don  Harkleroad,  assistant  to  Harry  Gould  at  the  H ipprodromc 
Theatre,  Fort  Worth,  Texas.     This  does  not  include  the  cost  of  the  window,  which 
was  already  in  the  prop  room  and  the  plants  and  cutout  were  borrowed. 


Tied  to  Ice 

There  was  a  cool  suggestion  to  the  hook 
up  arranged  for  Frivolous  Sal  at  the  Knick- 
erbocker Theatre,  Nashville,  Tenn.  A  fur- 
niture store  gave  over  a  window  to  a  dis- 


play of  refrigerators  w-ith  a  sign  reading  : 

"Mount  Rainier,  always  clad  in  snow,  with 
its  wonderful  ice  caves,  is  the  background 
for  much  of  the  action  of  Frivolous  Sal  at 
the  Knickerbocker  but  Mount  Rainier  itself 
is  no  mightier  for  your  food  refrigeration 
than  a  White  Frost  refrigerator." 

Stills  or  cutouts  could  have  been  used  to 
advantage,  but  the  card  was  the  only  con- 
nection, whereby  both  the  house  and  the 
store  lost  a  part  of  the  value  of  the  stunt. 


Meredith  showing  Washington  crossing  the 
Delaware.  A  small  motor  gave  the  boat  an 
up  and  down  motion  which  greatly  enhanced 
the  effect  of  the  design.  American  flags 
were  displayed  at  either  end  of  this  shadow 
box  and  a  large  medallion  of  Miss  Davies 
hung  from  the  bottom  into  the  lobby  space. 
An  essay  contest  for  school  children  also 
helped  to  put  the  picture  over. 


Rocked  the  Boat 

Frank  J.  Miller,  of  the  Modjeska  Theatre, 
Augusta,  Ga.,   made  a    banner    on  Janice 


Poster  Uses 

On  The  Lighthouse  by  the  Sea  A.  S.  Grist, 
of  the  Strand  Theatre,  Asheville,  X.  C,  used 
two  poster  helps. 

One  was  a  24-sheet  across  the  house  front, 
spotted  from  across  the  street.  The  other 
was  an  eight  foot  cutout  of  the  dog  from 
another  24-sheet,  which  was  mounted  and 
placed  in  the  lobby  two  days  in  advance,  be- 
ing moved  from  the  corner  to  the  centre  when 
the  picture  opened.  Both  contributed  to- 
ward better  business. 


Semi  Centennials 

At  the  first  matinee  of  Old  Home  Week  al 
the  Sterling  Theatre,  Greely,  Col.,  the  door 
man  had  instructions  to  admit  without  ticket 
any  person  who  stated  his  or  her  age  as  over 
fifty  and  who  reasonably  looked  the  part. 

The  old  folks  made  so  much  talk  that  busi- 
ness was  good  that  evening  and  all  of  tht 
following  day.  If  you  work  it,  try  it  on  i 
picture  you  are  certain  the  old  folks  wil 


D 


A  Paramount  Release 

HIGH  HATS  FEATURED  GRIFFITH  IN  GREENVILLE,  S.  C. 
Charles  H.  Amos  used  a  large  hat  on  the  lobby  floor,  smaller  ones  on  the  banner  above 
the  Caring  Theatre  and  perambulated  a  flat  outline  hat  about  the  streets  to  give 
emphasis  to  the  Hi  Henry  worn  by  the  new  comedy  star. 


Built  a  Building 

To  get  over  the  idea  of  The  Shock  Punch 
~.  Roscoe  Faunce,  of  the  Strand  Theatre 
Birmingham,  Ala.,  built  a  section  of  a  struc- 
tural steel  building;  a  crossbeam  extending 
across  the  lobby,  with  two  uprights  near  tht 
centre.  Between  these  was  a  skyline  of  a  city 
A  cutout  of  Dix  stood  on  the  crossbeair 
while  the  lower  part  of  the  painting  showec 
a  falling  workman.  It  looked  interesting,  sc 
the  customers  invested  in  tickets. 


I 


July  18,  1925 


MOVING    PI  C  I  URE  WORLD 


325 


Poor  Typography 
Marks  Phantom  Ad 

This  advertisement  is  from  a  San  Fran- 
cisco newspaper,  but  it  looks  very  small  town. 
The  cut  is  strong,  but  the  inserted  lines  are 
about  as  poor  as  they  get  them.  That  top 
bank  is  a  wretched  display  of  all  caps  that 


A  MILLION  THRILLS  TO  THRILL  MILLIONS 
THIS  PICTURE  WAS  MADE  FOR 

YOU 

It  Team*  With  Action. 
IT  IS  REPLETE  WITH  INCIDENT. 
IT  TELLS  A  TENDER  LOVE  TALE 
IT  IS  COLORFUL  AND  MAGNIFICENT. 
IT  CHARMS  THE  EYE  AND  THE  MIND 


a  22-inch  column.  The  ad  man  has  not  made 
the  usual  error  of  filling  his  space  too  full 
of  cuts.  With  a  play  so  replete  with  hokum 
he  has  plenty  to  talk  about,  so  he  picks  out 
the  one  cut  he  thinks  will  make  the  most 
noise  and  uses  that  to  attract  attention  to 
his  type  talk  about  the  rest  of  the  punches. 
And  he  further  avoids  error  by  putting  these 
in  so  that  they  are  not  too  closely  packed.  It 
is  a  most  inviting  space.  You  come  upon  it 
with  a  feeling  that  it  must  be  interesting,  and 
you  are  apt  to  read  it  all  where  precisely  the 
same  copy,  set  in  large  faces  to  fill  the  entire 
area,  would  turn  the  reader  away  with  the 
text  unread.  A  ten  or  twelve  point  type  is 
just  as  easy  to  read  as  an  18  or  24,  provided 
it  does  not  have  too  much  of  the  larger  sizes 
to  fight,  and  the  twelve  will  give  room  for 
white  space  that  will  make  it  easier  to  read 
the  lines.  Breaking  up  the  punches  with 
boxes  and  banks  gives  a  further  isolation 
which  makes  for  emphasis  and  there  are  so 
few  large  lines  that  they  all  get  their  full 
effect.  Even  in  the  lesser  details  there  is 
shown  an  appreciation  of  the  niceties  of  lay- 
out that  mark  the  adept.  In  the  reduction 
the  square  sided  cut  will  not  look  as  crude 
as  in  the  original,  where  the  cropping  seems 
rather  abrupt,  but  you  may  be  able  to  note 
that  on  the  left  and  at  the  bottom  a  two 
point  rule  borders  the  cut.  This  is  very 
simple,  but  it  materially  improves  the  ap- 
pearance of  the  cut.  The  right  hand  side 
does  not  so  greatly  matter,  but  where  the 
head  is  cut  through  on  the  left  the  raw  cut 
looks  unfinished  and  the  border  rule  sup- 
plies a  badly  needed  touch;  a  point  to  keep 
in  mind  for  your  own  possible  use,  but  re- 
member, too,  that  to  make  a  U  of  the  border 
will  not  be  as  effective  as  this  L.  The  Cap- 
itol is  to  be  congratulated  upon  a  very  intel- 
ligent piece  of  work. 


-.crsal  Release 

VERY  POORLY  SET 

do  not  get  over  well  below  the  third  line.  In 
the  lower  section  there  is  a  poor  spacing 
which  brings  the  "supplementary"  directors 
name  down  to  where  it  appears  that  he  is  the 
supplementary  director  of  the  Curran  Thea- 
tre, and  at  the  same  time  makes  you  look 
close  to  see  where  the  picture  is  being  played. 
The  Phantom  of  the  Opera  is  an  unusual 
production,  but  here  there  is  no  suggestion 
of  bigness.  Rather  it  might  be  a  very  ordi- 
nary picture,  taking  a  large  space  only  be- 
cause there  was  a  large  cut.  That  cut  should 
not  have  been  used  in  this  space.  It  does  not 
permit  a  proper  display  of  the  type,  though 
such  typesetting  as  this  does  not  deserve  a 
display.  A  cut  that  size  needs  another  column 
down  the  side,  and  two  would  be  better. 


Victoria  Capitol 

Likes  Half  Pages 

The  Capitol  Theatre,  Victoria,  B.  C,  seems 
to  be  going  in, for  half  page  displays  or  even 
more  than  an  exact  half.  This  layout  on  A 
Thief  in  Paradise  is  a  cross  page  twelves  on 


effect  with  too  much  copy.  That  cut  works 
best  where  it  is  permitted  to  dominate  the 
space,  and  here  it  is  just  the  cut  tail  to  the 
type  dog,  and  it  can't  wag.  Sans  Gene  should 
not  require  so  much  selling,  and  some  of 


A  MOTION  PICTURE 
BOOKING  ACHIEVEMENT! 

Tbb,  the  Uleat  u>d  graateat  picture 
•nr  made  by  Gloria,  U  the  talk  of  the 
morion- picha-e  world.  We  have  been 
fortonata  in  being  able  to  play  it  ainnJ- 

1  —If  with  tie  New  York  grand  pre- 

mure,  for  which  performance  erery  Mat 
haa  been  aoU  for  fine  doDan  each 
--•HOWEVER--- 

The  CineajJ  reajolar  popular  price*  wfll 
premjj  dra-tnaj  thii 
—ENGAGEMENT- 


CENTURY 


Gloria  the  laondreea  guea 
down  upon  the  W—  of  royal 
epiendot  that  are  to  become 
part  of  bar  Ufa  when  the 
Emperor  Napoleon  make*  her 


Gloria 

SWANSON 

"MADAME  „ 
IANS  GENE 


Far  Too  Much  Copy 
Overshadows  Cut 

This  is  a  good  attractor  cut  on  Sans  Gene, 
but  the  Century  Theatre,  Baltimore,  hurts  the 


A  Paramount  Release 

TOO  TALKATIVE 

this  could  have  been  put  into  light  italic 
with  decided  benefit,  notably  the  reference 
to  the  five  dollar  opening  in  New  York.  This 
is  to  emphasize  the  "regular  prices"  line  just 
below,  but  the  five  dollar  bank  overshadows 
the  local  prices  to  the  point  where  the  latter 
is  lost.  This  display  would  have  been  very 
much  better  had  there  been  more  white  space 
and  less  talk.  This  suggests  that  the  house 
was  afraid  of  the  picture  and  was  using  every 
argument  to  get  it  over. 


CAPITOL 


ALL  THIS  WEEK 


CAPITOL 


The  Screen's  Most  Astounding  Eye 
Feast  in  an  Electric  Revelation 
of  Dramatic  Intensity! 


Imagine,  if  you  can.  a  picture  with  the 
moil  ha/r-raiiinc  thrills,  the  most  lavish 
letting!  and  towns,  romance  to  »et  your 
blood  tingling,  love  icenei  more  alluring 
than  any  Elinor  Clyn  hai  ever  written 
about— It  all  awaits  you— 

And  You  Will 
See — 

A  polo  maich— Blondei  vi.  Brunettei— an 
aeroplane  honeymoon,  diven  fighting  for 
pearli.  an  underica  dance,  'FriKO'i  Bohe- 
mia  The  moil  abounding  revelation  of 


AT  USUAL  PRICES 


"The  Ladies'  He'll  Steal  Your  Heart 

Worldlings"  Hc  Knoms  How! 

Come— Watch  Him! 


SEE!— 


Divert  light  the  perilous  China  teal  fa 

Fashion's  playground.  A  polo  match  c 
picked  beaut  les— Blondei  vi  Brunettea- 
in  bathing  suits 

The   undersea  dance — symbol  of  man' 


-  FEATURE TTES- 

Sunshine  Comedy  "Roarin-  Lions  il  Home" 
Hodge  Podge  Novelty  Reel 


He  ifffl/s  ktuet  ftom  honeyed  lips  -- 


All  ladtet  lot*  h,m-b«oiue  he  know  how  to  tleal  Ht  holdt  ,hc  bc*  <ot  ant*  heaf{- 


A  Thief  in  Paradise 

"'''a-  AILEEN  PRINGLE       RONALD  COLMAN        DORIS  KENYON 


Michelin 

al  the 

Organ 


A  First  National  Release 

A  NICELY  DISPLAYED  HALF  PAGE  FROM  VICTORIA,  B.  C. 


326 


MOVING    PICTURE  WORLD 


July  18,  1925 


Panel  Sales  Talk 

Is  Circle  Appeal 

Getting  away  from  the  old  style,  the  Circle 
Theatre,  Indianapolis,  is  using  paneled  sales 
talk,  with  no  paragraph  deeper  than  four 
lines.  Most  of  them  are  three  and  you  will 
be  surprised  to  find  that  the  average  reader 


costumed  figure  should  sell  a  star  not  so  well 
known  as  Miss  Talmadge.    It  apparently  is 


Sally's  In  The  Movies  Now! 

What  A  Joyous  Easter 
Attraction  This  Is 


TT-IE  biggeart  Kit  of  music*)  comedy — tha 
'  biggest  Kit  because  iU  laughs  and  Lean 
can  never  be  forgotten  I 

COLLEEN  MOORE  Uinta  it  to  you— 
and  the  *  Sally — and  oh  I  what  a  won- 
derful Sally  our  pretty  Colleen  makes. 

LEON  ERROL  help*  the  Laughs  along— 
and  if  you've  ever  teen  Leon  you  11 
laugh  at  the  mere  mention  of  his  name. 

DDNT  rum  Sally— there  may  never  be 
another  like  kl    It  *  the  beat  picture 
Colleen  has  ever  made. 


A  Music  Master 
Cinema  Overture 
-FRANZ  LISZT" 


Easier  Fashion  Revua 


Ceminfi  Sunday.  April  IVth 

PRISf  ILLA  DEAN 
On  The  Stage   —  "A  C*lc  In  Valro"  —   On  The  Sen 


A  First  National  Release 

PANELED  TALKS 

will  study  four  three-line  paragraphs  where 
the  same  copy  in  eleven  solid  lines  would  be 
passed  over.  This  space  is  175  by  3,  rather 
too  deep  for  the  best  effect,  but  the  small 
features  get  their  own  panel  and  take  up 
more  room  than  really  is  necessary.  It  is 
essential  to  the  best  selling  that  all  fea- 
tures shall  be  mentioned  and  displayed,  but 
it  can  be  done  in  smaller  space  than  this  with 
the  same  effect.  The  lettering  on  the  cut  is 
rather  weak.  With  such  a  title  to  sell,  it 
should  get  every  possible  aid,  and  yet  the 
"Sally's  in  the  movies  now"  is  much  more 
prominent  than  the  larger  letter  in  the  cut 
and  probably  does  most  of  the  selling  of  the 
title.  This  seems  to  be  a  local  drawing  rather 
than  a  lift  from  the  press  book.  The  sketch 
is  clever — decidedly  so,  but  the  title  is  the 
more  important,  since  many  sales  can  be 
made  on  the  titles  to  those  who  are  not  in- 
terested in  the  star. 


Inviting  Aspect 

Is  Aid  to  an  Ad 

Working  with  plan  book  material,  Frank 
H.  Burns  has  turned  out  an  exceptionally 
sightly  display  for  the  Beacham  Theatre, 
Orlando,  Fla.  We  particularly  like  the  place- 
ment of  the  selling  talk.   That  and  the  oddly 


.1  First  National  Release 

ANOTHER  FROM  BURNS 

made  up  of  two  casts  from  the  same  mat, 
for  if  you  look  closely  you  can  see  that  the 
loop  of  the  "g"  has  not  been  cropped  from 
the  shadow  of  the  figure,  and  the  same  loop 
in  the  name  has  not  been  completely  routed. 
Evidently  the  title  rested  too  closely  against 
the  name  to  fit  in  with  Mr.  Burns'  ideas,  so 
he  separated  them  slightly,  with  excellent  ef- 
fect. Most  managers  prefer  the  compact  cut 
with  the  title  and  illustration  set  together, 
so  this  cut  supplies  a  general  demand,  but 
when  it  is  desired  to  separate  them,  it  can 
be  done  with  a  gain  in  effect  and  at  small 
cost.  This  is  where  the  mat  is  superior  to 
the  cut.  You  can  have  two  or  more  casts 
made  and  cut  them  to  suit  where  you  might 
hesitate  to  destroy  two  purchased  cuts.  We 
are  using  a  number  of  displays  from  Mr. 
Burns  because  we  believe  that  they  supply 
unusually  good  models  for  small  town  use. 
For  that  matter  they  do  not  differ  materially, 
except  in  size,  from  those  used  by  the  Loew 
houses  in  Washington,  D.  C,  where  space  is 
more  costly.  But  this  is  a  three  nines,  more 
than  double  the  usual  Washington  space.  If 
you  get  a  mat  from  the  exchange  that  seems 
to  carry  excess  baggage,  it  is  simple  enough 
to  crop  away  the  excess.  There  is  still  a 
general  demand  for  the  "strong"  cut  with  a 
lot  of  detail,  but  managers  are  coming  more 
anr"  more  to  realize  that  the  heavy  cuts  are 
not  is  good  sellers  save  for  melodramas.  For 
mor*  polite  presentations  there  is  far  more 
app'  vl  to  the  light,  well  displayed  illustra- 
tion. 


Qood  Composition 
Helps  This  Layout 

It  would  have  been  very  easy  for  the  com- 
positor to  have  mussed  up  this  four  ten  and 
a  halfs  from  the  Orpheus  Theatre,  Halifax, 
N.  S.  Had  that  bank  of  copy  been  set  in  the 
usual  all  capitals,  it  would  have  been  an  al- 
most total  loss.  As  it  stands  there  are  few 
all-cap  lines  and  it  is  one  of  the  most  read- 
able displays  we  have  had  in  a  long  time. 
The  copy  is  well  done,  but  the  best  copy 


would  have  been  useless  had  it  been  too  diffi- 
cult to  read,  so  it  is  the  combination  of  copy 
and  composition  which  makes  this  stand  out 
above  the  average.  That  advertisement 
should  sell  on  its  merits,  and  if  you  are  not 
looking  for  theatre  advertisements,  we  think 
that  the  "She  was  wild"  line  will  catch  and 
hold  the  inattentive.  It  would  not,  had  it 
been  set  in  all  capitals.    A  novelty  is  that 


TOD  A  Y 

AND 

Saturday 


ORPHEUS 


She  Was  Wild  But  The  Kid  Tamed  Her 

HOOT  GIBSON 


"  The  Hurricane  Kid" 

Dainty  ■■  a  dancer,  wild  a*  a  hawk,  a  golden 
ilrtak  through  tar  iagr  brush— then  a  aianrtoua  rider 
phint (•  down  the  hillside  ta  pursuit.  Hoot  Gibson,  the 
irrealr't  of  all  rough  i  ding  photo  start,  it  after 
Pakomina.  the  outlaw  oaten  of  the  rangr.  See  hlaa 
hrrah  the  *isi  unfoxrnablr  horse  no  other  ttiiaf 
man  roole  ride  and  folkr*  hi*  temfk  race  as  ii.  ton 
for  the  ffri  h<  loird.  Don't  bsJss  (his  aasaahirif  acttnn- 
ful  outdoor  romance  parked  with  new  thrifts  from 
atari  la  faabh. 
A  Vm 


E'rnnJi'  tion 


MCSKU.  Tl«  T*M* 


Tlie  Last  Episode  of 
-THE  IRON  MAV 


ORCHESTR  * 
U«  Aatfn*  kkht 

"  "^SStaT™1   »  OIVES  .1  .Ik  NORTH 


A.  Universal  Release 

INTELLIGENTLY  SET 

panel  in  the  lower  right  hand  corner,  which 
sells  the  offering  at  a  sister  house  in  one  of 
the  outlying  towns.  It  sells  the  suburbanite 
his  own  show  and  also  sells  him  on  the  Or- 
pheus in  case  he  is  coming  to  town.  For  this 
reason  it  is  more  useful  in  the  space  it  occu- 
pies than  it  would  be  in  a  separate  space, 
and  has  the  additional  advantage  of  swelling 
the  general  measurement. 


Usual  Form  Is 

Qood  as  Always 

There  is  not  much  to  be  said  about  this 
space  from  Loew's  Palace  Theatre,  Washing- 
ton, D.  C.  It  is  about  the  usual  form,  and  the 
reason  we  run  these  is  because  this  is  a 
particularly  good  form.  We  think  that  if  the 
Loew  circuit  should  inaugurate  a  prize  con- 
test the  Washington  houses  would  be  en- 


MB  I 

LOIS  WILSON— NOAH  BEERY  ! 

.     MTHOaO  MITTOH  UTMOMO  M*lll  [] 


VEIN  I1UTIH  TOOIT-llifnrT    aftIL  I 

LOEW'S  PALACE  THEATRE 


A  Para  mou  nt  Release 

GOOD,  AS  USUAL 

titled  to  at  least  the  first,  second  and  third 
prizes,  for  they  get  uniformly  good  results 
week  after  week  through  sticking  to  a  gen- 
eral style  but  varying  the  cut  and  copy 
placement  to  suit  the  material  at  command. 


The  First  Run 

PRESENTATIONS         -      PROLOGUES      -  MUSIC 

Edited  by  Colby  Harriman 
MAINTAINING?  INTEREST  IN  PRESENTATIONS 


DIVERSITY  in  presentations  is  not  only  an  absolute 
necessity  but  is  the  keynote  of  any  successful  pro- 
gram. The  producer  often  finds  himself  confronted 
with  a  problem  when  he  follows  a  week-to-week  plan  in 
devising,  and  subsequently  mounting  these  divertisements 
because  the  complete  production  lacks  the  elements  suffi- 
ciently strong  to  contrast  the  current  presentation  with  the 
one  that  preceded  it. 

Sometimes  we  live  so  close  to  our  work  that  our  produc- 
tions suffer  as  the  result.  We  often  find  ourselves  in  a  rut 
as  the  outcome  of  such  a  cramped  field  of  operation,  and 
after  a  while  our  artistic  sensibilities  become  calloused  to 
the  point  where  we  simply  change  the  costumes,  rearrange 
the  sets,  but  basically  give  nothing  new. 

There  should  be  a  wide  range  in  the  character  of  the 
various  presentations  produced,  and  too  much  emphasis 
cannot  be  laid  on  the  point  that  the  successful  producer  will 
schedule  his  productions  weeks  ahead,  in  the  same  manner 
as  the  exhibitor  books  his  pictures. 

The  presentations  demand  a  great  amount  of  time  in  their 
preparation  in  order  that  they  may  be  truly  representative 
of  this  newer  art  of  the  theatre,  and  any  producer  who  per- 
mits carelessness,  haste,  or  indifference  to  enter  into  his 
methods  of  preparation  will  soon  find  himself  upon  the 
shoals  of  unpopularity.  It  is  really  lamentable  the  oppor- 
tunity which  so  many  producers  have  had  to  put  over  the 
presentation  and  failed  to  grasp.    They  have  had  large 


amounts  of  money,  excellent  staffs  to  assist  them,  and  a 
willing  public,  but  no  program  can  succeed  unless  it  is  de- 
vised and  produced  along  the  lines  which  bespeak  origi- 
nality, an  ever-increasing  and  changing  novelty,  and  above 
all,  the  elimination  of  monotony  which  comes  about  nat- 
urally with  a  diversified  program. 

It  is  suggested  that  the  producer  make  a  few  notes  as 
to  the  various  presentations  he  intends  to  feature  during 
this  season.  The  subject  matter  may  be  obtained  from  so 
many  sources  that  are  widely  different,  and  if  he  will  only 
prepare  a  schedule  and  adhere  to  it,  he  will  find  that  the 
interest  in  his  programs  and  offerings  will  increase,  not 
only  with  the  audiences,  but  will  prove  attractive  at  the 
box  office. 

There  are  so  many  scenes  from  Grand  Opera,  musical 
comedy,  a  bit  of  suggestion  from  some  of  the  older  plays 
which  can  be  brought  in  and  pantomimed  or  paraphrased. 
There  are  so  many  opportunities  offered  by  folk-lore,  and 
stories  of  the  nations  throughout  the  world,  of  peoples  in 
all  climes;  poetry  is  teeming  with  suggestions,  musical 
compositions  are  overloaded  with  ideas ;  take  a  trip  through 
the  art  galleries  or  consult  art  books,  magazines,  and  you 
will  be  surprised  with  the  suggestions  which  will  come 
flooding  in  upon  you.  Then  by  using  your  ingenuity  as  a 
showman  you  will  be  able  to  combine  ideas,  to  take  your 
suggestions  and  using  the  original  ideas,  develop  something 
that  will  not  only  embrace  the  artistry,  beauty,  poetry  of 
the  production,  but  will  carry  with  it  the  popular  accord. 


JAZZ-OPERA  IDEA  DEVELOPED  IN  SCORE 


MOTION  pictures  have  always  had  two  dimensions, 
and  more  recently  the  stereoscopics  have  given 
them  a  third,  but  Broadway  today  houses  the 
motion  picture  of  four  dimensions,  with  Sound  being  this 
dimension.  This  all  refers  to  the  "Beggar  on  Horseback," 
which  is  now  being  played  at  the  Criterion  Theatre  in 
New  York,  having  really  one  of  the  few  perfect  musical 
scores  ever  heard  which  was  created  by  Dr.  Hugo  Riesen- 
feld.  Josiah  Zuro,  Director  of  Presentations  for  the  Riesen- 
feld  theatres  (who,  also,  conducts  the  orchestra  at  the  Cri- 
terion) is  the  authority  for  the  statement  that  this  score 
is  the  first  jazz  opera  idea  this  country  has  ever  had. 

The  score  is  entirely  in  jazz  except  for  a  few  sentimental 
love  themes,  and  as  the  particular  picture  is  a  jazz  fantasy, 
the  pulsating  rhythm  of  this  new  American  music  provides 
the  correct  background  for  the  photoplay. 

The  various  characters  are  identified  with  themes  which 
are  indicative  of  their  temperaments.  Throughout  the  pic- 
ture these  themes  are  played  against  each  other  in  the  same 
way  that  dialogue  is  used  on  the  stage.  For  instance,  in 
that  part  of  the  picture  which  portrays  Neil's  dream,  the 
themes  are  distorted,  introduced  in  strange  moments  just 
as  they  would  be  in  real  dreams.    The  wedding  ceremony 


is  made  grotesque  by  use  of  a  syncopation  rhythm ;  the  score 
breaks  into  sudden,  unexpected  effects;  particularly  strik- 
ing is  the  brief  bit  where  the  composer  is  seen  dozing  off 
to  sleep,  a  few  bars  of  "Rockabye  Baby"  weirdly  arranged 
are  tossed  from  instrument  to  instrument,  and  played  a  lit- 
tle lower  each  time  to  suggest  the  gradual  approach  to 
sleep,  until  with  a  subdued  crash  of  chords  Neil  finds  him- 
self with  a  silk  hat  on  his  head,  and  his  dreams  broken. 

Various  instruments  are  made  use  of  backstage  to 
achieve  unusual  results.  There  are  several  jazz  bands 
playing  back  of  the  screen,  and  these  are  heard  when  the 
band  in  the  restaurant  below  Neil's  apartment  starts  its 
activities  and  destroys  his  inspiration.  The  harmonica  is 
heard  from  backstage,  and  when  the  symphony  in  the  pic- 
ture is  played  a  real  piano  plays  a  solo  from  the  wings, 
and  the  score  ceases  temporarily. 

Not  the  slightest  gesture  or  mood  is  overlooked  in  this 
remarkable  accompaniment.  Facial  expressions  are  given 
a  new  significance.  The  very  sound  of  voices  is  heard. 
Musicians  generally  are  commending  Dr.  Riesenfeld  for  his 
score,  and  Mr.  Zuro  for  his  conduction  in  one  of  the  most 
outstanding  musical  accompaniments  in  the  motion  picture 
theatre. 


328 


MOVING    PICTURE  WORLD 


July  18,  1925 


Big  First  Run  Presentations 


CAPITOL  THEATRE 
New  York  City 


Featured  Picture:  "The  White  Desert" 
( M  etro-Goldwyn-Mayer) 

Music 

Overture :  "Zampa"  by  Herold,  Capitol 
Grand  Orchestra  with  David  Mendoza  con- 
ducting. Dr\  Melchiorre  Mauro-Cottone  at 
the  Capital  Grand  Organ  plays  "If  Flowers 
Could  Speak"  by  Nama  Zucca.  Pietro  Capo- 
diferro,  First  Trumpet  of  the  Capitol  Grand 
Orchestra,  renders  solo  "Columbia"  by  Roll- 
inger. 

Divertissements 

Three  numbers  are  programmed  and  are 
presented  in  one  setting  which  is  a  conventional 
garden  set.  A  corner  of  a  set  house  is  down 
extreme  left  with  a  balcony  effect  on  a  but- 
tress platform  set  on  stage,  two  French  doors 
which  lead  from  the  house  onto  the  balcony. 
Upstage  a  platform  runs  across  from  right 
to  left  with  two  balustrades  with  large  posts 
at  center  marking  about  a  6-ft.  opening.  The 
post  is  surmounted  with  an  architectural  motif 
"winged  lions."  Three  steps  covered  with  grass 
mat  lead  from  platform  down  to  stage  at 
center  opening.  Four  sapling  trees  with  green 
leaved  tops  are  equally  distributed  on  the  plat- 
form with  a  superabundance  of  foliage  on  the 
downstage  side  of  the  balustrade,  and  com- 
pletely surrounding  the  base  of  the  set  house 
left.  A  marble  garden  bench  is  extreme  left 
center  with  a  rustic  seat  up  right  center.  A 
sapling  tree  down  extreme  right.  Black  eye 
used  to  back.  The  foliage  border  is  used. 
Green  foots  with  light  blue  floods,  purple  and 
green  from  the  sides  are  used  to  highlight 
the  various  scenic  units.  Magneta  and  canary 
and  some  amber  is  brought  in  from  the  sides 
to  highlight  the  platform  area.  Various  char- 
acters are  dressed  in  colonial  and  pre-Victorian 
costumes.    The  following  program  is  offered : 

(a)  Mile.  Gambarelli,  Prima  Ballerina,  and 
Aaron  Tamaroff,  "Serenade." 

(b)  Capital  Ballet  Corps  with  Gambarelli, 
Dorris   Niles,  "Gavotte." 

(c)  Caroline  Andrews,  assisted  by  Frank 
Moulan. 


RIVOLI  THEATRE 
New  York  City 


Featured  Picture:  "The  Lucky  Devil" 
{Paramount) 

Overture  Dansant 

A  novelty  is  offered  this  week  in  the  over- 
ture spot  with  the  introduction  of  Margaret 
Severn  &  Company  in  "Music  and  Visualiza- 
tion" assisted  by  the  Rivoli  Orchestra,  Willy 
Stahl,  conducting.  A  very  simple  setting  is 
used  which  has  been  designed  by  Joseph  Urban, 
and  in  the  first  scene  a  black  draped  arch  in 
a  true  arc  is  upstage.  Transparency  is  hung 
in  folds  over  the  opening  with  a  pink  and 
blue  sky  to  back,  and  in  the  foreground  up 
right  between  the  transparency  and  the  drop 
bay  trees  are  silhouetted.  A  large  green  moon 
is  visible  at  lower  right  of  the  arch.  Amber 


and  canary  with  green  foots  and  flood  are 
used  on  the  dancers  who  appear  in  the  con- 
ventional filmy  draperies.  The  second  part 
is  done  in  front  of  the  curtain  close-ins  with 
red  and  white  highlighting  the  characters. 
Third  scene  is  worked  full  stage  with  the 
black  eye,  black  close-ins  covering  the  opening 
of  the  arch.  White  spot  is  used  on  the  dancer. 
In  the  last  scene  the  close-ins  over  the  black 
draped  arch  are  opened  suggesting  a  Venetian 
scene.  Two  festoons  of  Japanese  lanterns  are 
let  down  in  one  which  carries  a  predominance 
of  primary  colors.  The  end  of  a  gondola  ap- 
pears extreme  left  of  the  arch  which  also  car- 
ries festoons  of  ribbons  with  here  and  there 
some  Japanese  lanterns.  A  spile  cluster  is  ex- 
treme right  of  the  arch.  Light  blue  flood  with 
the  sky  drop  tinged  blue  and  rose,  the  dancers 
working  in  amber  spots  highlighted  from  the 
side  in  the  warmer  tones.  Characters  appear 
in  Venetian  costume ;  spirited  finale : 

Scene  1.    Moods  of  the  Dance — Ensemble. 

(a)  "Silver  Hoops,"  MacDowell. 

(b)  "Love's  Joy,"  Kreisler. 

Margaret  Severn 

(c)  "Bubbles,"  Brahms — Ensemble. 

{Before  the  Curtain) 

Scene  2. 

(a)  "Fair  Rosmarin,"  Kreisler — Margaret 
Severn. 

(b)  "O  Marie,"  Italian  Folk  Song — Portia 
Cooper. 

(Before  the  Curtain) 
Scene  3    Mardi  Gras 

(a)  "Merry  Peasants,"  Ponchielli  —  En- 
semble. 

(b)  Finale — Margaret  Severn  and  Ensemble. 

In  the  dance  artist  ensemble :  Gladys  Patter- 
son, Elizabeth  Collins,  Miriam  Schakelton, 
Beatrice  Neal,  Comfort  Collins  and  Portia 
Cooper.    Jeanne  Ponselle,  Pianiste. 

Entire  Dance  production  by  Maryon  Vadie. 
Settings  by  Joseph  Urban.    Masks  by  W.  T. 
Benda. 

The  Jazz  Maniacs 

Riesenfeld's  second  Classical  Jazz  Festival 
not  only  correctly  emulates  the  spirit  of  Jazz, 
but  proved  to  be  a  popular  number.  A  film 
trailer  is  done  in  cartoons  which  carries  a  few 
humorous  titles  such  as  "the  world  being  made 
safe  for  maniacs,  etc."  is  flashed  on  the  screen, 
and  this  is  followed  with  "a  Jazz  craze  has 
swept  the  country,  and  everybody's  doing  it." 
A  framework  with  a  slider  opening  in  center 
is  led  down  which  resembles  bars  in  an  asylum. 
The  lights  come  up  revealing  a  jazz  band 
dressed  in  all  manner  of  ridiculous  costumes, 
each  inmate  doing  his  own  particular  lunatic 
stuff.  Setting  is  simple,  black  eye  with  two 
large  painted  posters  at  angles  on  the  back 
drop  right  and  left.  A  few  compo-board  set 
pieces,  such  as  the  tip  of  a  Russian  cathedral 
up  left,  a  figure  of  a  soldier  up  center.  The 
small  piano  up  right  center  is  camouflaged  in 
highly  colorful  garb,  etc.  A  traffic  semaphore 
directly  center.  A  large  gas  pipe  in  the  form 
of  a  chandelier  is  hung  in  left  center  on  which 
one  of  the  characters  does  several  acrobatic 
gyrations.  A  fantastic  chandelier  of  compo- 
board  hangs  down  right  center  with  candles 
protruding  in  all  directions.  This  is  tipped 
with  small  lamps  in  amber  tone.  Blue,  mag- 
enta and  canary  and  amber  are  shot  in  from 
the  sides  on  the  various  numbers.    The  selec- 


tions being  punctuated  with  the  character  of 
"Napoleon"  calling  for  "Lights"  following 
every  number.  Lights  flash  off  and  then  on  for 
the  next  change.  Characters  use  various  facial 
make-ups  hurriedly  adjusted.  One  young  lady 
dancer  makes  an  appearance  wearing  a  Benda 
mask  of  "A  Silly  Girl."  She  sits  in  a  bath 
tub  which  has  a  sail  on  it  and  is  mounted  on 
travellers  and  paddles  her  way  across  stage 
from  right  to  left.  She  reappears  and  does  a 
dance.  The  center  section  of  the  white  bars  is 
drawn  up  leaving  an  arched  opening. 


MARK  STRAND  THEATRE 
New  York  City 


Featured  Picture:  "The  Lady  Who  Lied" 
(First  National) 

Music 

The  overture,  "Gems  of  Friml,"  a  selection 
from  the  compositions  by  Rudolph  Friml  played 
by  the  Mark  Strand  Symphony  Orchestra, 
with  Carl  Edouarde  conducting.  Kitty  Mc- 
Laughlin, Soprano,  sings  "L' Amour  Toujour 
L'Amour."  The  singer  appears  dressed  in 
Colonial  costume  in  front  of  the  framework  of 
French  windows  with  an  hemispherical  cap 
which  is  set  against  black  patent  leather  drop; 
the  outline  of  the  white  framework  being  very 
effective  against  this  background.  A  leaf  cluster 
is  right  and  left  of  the  windows.  Amber  flood 
from  top  with  amber  and  canary  from  the 
sides  are  used  to  highlight  the  set  with  a  pink 
spot  used  on  the  soloist. 

The  Clown  and  the  Music  Box 

Edward  Albano.  Baritone,  dressed  in  clown 
costume  of  white,  appears  in  front  of  close 
in  and  sings  "Harlequin"  by  Sanderson,  work- 
ing in  a  white  spot.  Conclusion  of  number 
curtains  open  revealing  top  of  a  large  music 
box  which  occupies  about  two-thirds  of  the 
space  of  the  stage.  Music  box  is  painted  to 
resemble  a  balcony  framework  with  a  gold 
center  bearing  an  artistic  design.  A  large 
crank  is  left  of  the  box;  on  the  top  Mile. 
Klemova  poses  in  white  ballet  costume  with 
blue  bows  on  her  hair  and  back.  Albano  turns 
the  handle  and  the  dancer  does  a  mechancial 
doll  dance  to  Laidow's  "Music  Box,"  as  the 
clown  kneels  beside  the  set  piece.  Black  plush 
used  to  back  with  the  legs  of  the  patent  lea- 
ther being  gathered  together  in  folds  right 
center  and  left  center  over  the  black.  These 
are  highlighted  with  green,  magenta,  amber 
and  purple  from  the  sides  which  are  very  color- 
ful. White  spot  is  used  on  the  dancers.  Red 
borders  are  on.  White  spot  is  used  on  the 
singer  with  amber  from  the  left  highlighting 
the  dancer.  At  the  conclusion  of  the  dance 
the  song  of  the  baritone  is  again  resumed  for 
finale. 

The  Prologue 

One  of  the  most  colorful  stage  settings  which 
we  have  been  privileged  to  see  at  this  theatre 
is  offered  this  week  in  a  very  atmospheric  ar- 
rangement, as  an  introduction  to  the  featured 
picture.  The  setting  which  is  mechanically 
simple  is  very  massive  in  its  appearance  and 
extremely  effective.  A  four-arch  leg  drop  with 
long  narrow  openings  is  hung  down  in  one. 
Back  in  three  there  are  four  set  pilasters  with 


July  18,  1925 


MOVING    PICTURE  WORLD 


329 


spans  giving  a  triple-arch  effect.  A  platform 
is  back  of  the  arches  down  in  one  upon  which 
the  various  characters  work.  Two  railed 
gangplank  arrangements  are  right  center  and 
left  center  which  run  from  the  platform  in 
one  to  the  platform  back  of  the  arches  up- 
stage. The  tip  of  a  gondola  is  seen  left  of 
center.  Four  Venetian  lanterns  with  amber 
and  magenta  lamps  hang  in  the  down  stage 
arches.  Two  pilot  lights  on  standards  are 
placed,  one  down  right  and  one  up  left.  Gold 
fabrics  are  used  to  back  the  setting  and  these 
are  tinted  red  at  the  top  with  a  blend  down 
to  canary.  Ambers  and  greens  with  blues  mixed 
are  shot  in  from  the  sides.  A  strip  in  canary 
and  amber  is  at  the  base  of  the  drop  in  one 
which  highlights  the  characters  as  they  appear 
on  the  platform,  and  the  second  group  of  arches 
is  well  arranged  to  give  effect  of  space,  as 
though  water  was  in  evidence.  The  various 
characters  appear  in  Venetian  carnival  cos- 
tumes, Luigi  Guffrido,  Tenor,  sings  "Sere- 
nata"  (Toselli)  following  which  the  Ballet 
Corps  and  Ensemble  enter  and  dance  as  the 
/spirals  fall  from  the  top,  and  pom  poms  wave 
and  the  general  carnival  spirit  is  maintained. 


COLONY  THEATRE 
New  York  City 


Featured  Picture :  "Cyrano  De  Bergerac" 
{Atlas) 

Music 

The  Colony  Melody  Masters,  with  E.  Chas. 
Eggett,  conducting,  play  Massenet's  "Phedre." 
The  musical  settings  for  the  picture  have  been 
especially  arranged  by  Dr.  Edward  Kilenyi. 

The  Mystic  Voice 

Thie  feature  is  held  over  for  the  third  week. 
The  mysterious  singer  renders  Cadman's  "At 
Dawning."  A  slightly  different  lighting  ef- 
fect is  used  with  a  full  stage  screen  hung  down 
in  one  upon  which  a  cloud  effect  in  deep  blue 
tone  is  thrown  against  a  sky  of  rose  and 
canary. 

The  Prologue 

We  must  again  commend  the  Colony  for 
an  excellent  prologue  to  a  picture.  The  Colony 
is  surely  taking  a  step  in  the  right  direction  and 
offering  presentations  which  are  not  only 
worthy  of  the  name,  but  are  correctly  ar- 
ranged along  the  fundamental  lines  of  this 
newer  art.  The  prologue  to  the  picture  which 
was  conceived  and  staged  by  Howard.  W. 
McCoy,  Managing  Director,  was  given  a  cor- 
rect technical  production  with  the  assistance 
of  J.  De  Rosa,  as  technical  director,  and  Harry 
Shaw,  as  production  manager.  The  subject 
is  about  the  only  thing  which  could  be  used 
for  a  prologue  to  this  picture,  and  it  not  only 
created  the  atmosphere  but  it  counterparted 
the  colorful  scenes  which  the  picture  revealed. 
It  is  suggested  that  other  theatres  playing 
this  picture  use  the  Colony  idea  as  their  pro- 
logue. We  doubt  whether  this  idea  could  be 
improved  on  in  this  instance.  The  setting  re- 
veals a  garden  which  consists  of  a  set  house 
extreme  right  detailed  as  a  flat  running  on  an 
angle  up  stage  with  a  jog  carrying  off.  A 
practical  balcony  facing  on  stage  with  two 
stained  glass  windows  highlighted  from  inside 
with  canary.  The  vivid  colors  of  the  windows 
contrasted  with  the  deeper  tones  of  the  set. 
Below  the  balcony  is  an  arched  door  with  a 
backing  which  is  tinted  red.  A  hedge  row 
running  from  the  corner  of  the  set  house  up 


stage  at  right  across  to  left.  Two  large  flower- 
ing trees  up  right  center  and  left  center  with 
a  large  stunted  trunk  of  a  tree  and  green 
foliage  up  center.  There  are  several  smaller 
trees  scattered  about  the  stage  to  dress  and 
a  profusion  of  foliage  banks  masking  the 
hedge-row  and  used  in  various  decorative  posi- 
tions. An  amber  moon  box  is  visible  through 
the  blue  eye  up  center.  Foliage  border  hung 
down  in  one.  At  the  rise  an  old  friar  carry- 
ing a  lantern  appears  at  right  and  crosses  stage 
disappearing  left.  Renee  &  Lora-Frances  & 
Jeannette  appear  and  render  an  incidental  bal- 
let arranged  by  B.  Bernardi.  After  their  exit 
three  characters  made  up  to  resemble  the  prin- 
cipal actors  in  the  picture,  Roxanne,  Christian 
and  Cyranno  appear.  First  come  the  two  men 
from  right,  Mr.  Mario  Alvarez  as  "Christian" 
stands  center  and  sings  "Si  Mes  Vers  Avaient 
Des  Ailes"  by  Reynaldo  Hahn.  as  "Cyrano," 
played  by  Mr.  Arthur  Tracey,  stands  in  the  arched 
door-way  beneath  the  balcony.  Presently  Miss 
Virginia  Johnson  as  "Roxanne"  appears  on 
the  balcony  and  with  Mr.  Alvarez  sing  the 
duet  by  Gounod,  entitled  "Duo  D'Amour."  Blue 
foots  with  light  blue  and  green  and  white  from 
the  sides  highlight  the  various  colors  of  the 
set  which  is  rich  in  natural  pigments. 


RIALTO  THEATRE 
New  York  City 


Featured  Picture:  "The  Happy  Warrior" 
(Vitagraph) 

Music 

The  Rialto  Orchestra  with  Frank  Tours, 
as  Guest  Conductor,  plays  the  various  musical 
motifs,  used  to  interpret  the  scenes  of  "Men- 
delssohn," one  of  the  Famous  Music  Master 
Series  produced  by  James  A.  Fitzpatrick.  This 
is  one  of  the  first  of  the  pictures  produced 
by  Mr.  Fitzpatrick  in  his  series,  and  while  it 
has  been  shown  before  it  still  retains  interest. 
Another  version  of  Riesenfeld's  Classical  Jazz 
is  offered. 

Tandy  Mackenzie,  Tenor. 

This  singer,  dressed  in  tuxedo,  appears  in 
amber  spot  in  front  of  the  light  gray  fabrics 
which  are  toned  blue,  green,  and  sings  the  fol- 
lowing numbers : 

Lullaby  from  "Jocelyn,"  Goddard. 

"Mother  O'  Mine,"  Frank  Tours. 

Miriam  Lax 

This  popular  soprano  appears  in  a  very 
charming  gown  of  white  with  rhinestones,  in 
front  of  a  simple  setting  which  consists  of  a 
large  oriental  panel  with  a  mosaic  silver  base 
bearing  the  figure  of  a  spread  winged  crane 
in  white,  with  the  light  gray  fabrics  carrying 
off  from  right  and  left  of  center.  A  pink 
spot  is  used  on  the  singer. 

Dance  Divertissement 

Marley,  Alma,  Frances  and  Marguerite 
dressed  in  white  lace  dance  costumes  with  silver 
thread  spangles  and  trimmings,  appear  in  a 
setting  which  is  a  full  stage  view  of  the  ori- 
ental panel  used  in  part  as  the  backing  for 
the  previous  number.  The  panel  is  a  large 
square  silver  background  done  in  silvered 
mosaics,  spotted  with  reds  and  blues  bearing 
a  large  gold  border.  A  white  spread  winged 
crane  is  painted  center  over  a  cluster  of  flowers 
in  a  design  and  color  of  asters.  White  and 
canary  is  used  on  dancers. 


EASTMAN  THEATRE 
Rochester,  N.  Y. 


Featured    Picture :     "Are    Parents  People" 
(Paramount) 

Overture :   "Pomp  and  Circumstance,"  Ed- 
ward William  Elgar. 
Eastman  Theatre  Orchestra,  Guy  Fraser  Har- 
rison, Conducting. 
Organ  Recital :   "Bits  of  Jazz,"  "Why  Do 
I  Love  You?"  "Sweetheart  of  Sigma  Chi," 
"When  My  Sweetie  Walks  Down  the  Street," 
"Collegiat,"  Robert  Berentsen. 

Stella  Bloch,  Danseuse 

(a)  Duncan  Dances :  1.  Minuet  from  G. 
Minor  Symphony,  Mozart.  2.  Country  Dance, 
Weber,   Miss  Bloch. 

(b)  Tenor  Solos :  1.  "Ah,  Moon  of  My 
Delight,"  Liza  Lehmpnn.  2.  "Till  I  Wake," 
Amy  Woodforde-Finden,  Douglas  Steade. 

(c)  Javanese  Dances :  1.  Lady  of  the  Court. 
2.  Kembang  Katjang,  Miss  Bloch. 

(d)  Tenor  Solos :  I.  "Mah  Lindy  Lou," 
Strickland.  2.  "My  Old  Kerttucky  Home," 
Foster,  Mr.  Steade. 

(e)  American  Negro  Dances:  1.  Folk  Dance 
of  the  Nineteenth  Century.  2.  Folk  Dance  of 
Today,  Miss  Bloch. 

Music     Masters      Series,  Mendelssohn. 


CAPITOL  THEATRE 
Chicago 

Featured    Picture :     "Grounds  for  Divorce," 
(Paramount) 

Capitol  Grand  Orchestra,  Albert  E.  Short, 
Conductor. 

Overture :    "Aida,"  Verdi. 

"Celeste  Aida,"  (Heavenly  Aida)  played  by 
Robert  Summerhill,  Trombonist. 

"Verona,"  in  a  classic  dance  interpretation. 

Mr.  Charles  Hart,  in  a  stage  creation  of 
"The  Midnight  Waltz." 

Banks  Kennedy  at  the  Organ  playing,  "Don't 
Bring  Lulu." 

"Georgette,"  the  vivacious  dancing  violinist. 

Bobby  McLean,  World's  Champion  Ice 
Skater,  with  Jimmy  Bourke  and  Edna  Blue 
in  "Tons  of  Ice."  Assisted  by  the  Capitol  Ice 
Ballet. 


Rivoli   Policy   Creating  Interest 

New  York's  moviegoing  populace  is  looking 
forward  with  great  interest  to  the  new  jazz 
policy  which  will  be  inaugurated  by  Hugo 
Riesenfeld  at  the  Rivoli  next  week  starting 
Sunday.  Just  how  the  Ben  Bernie  jazz  or- 
chestra will  fit  into  the  picture  theatre  enter- 
tainment scheme  has  aroused  much  discussion 
and  rumors  are  flying  thick  and  fast  around 
Times  Square.  Mr.  Riesenfeld,  when  ques- 
tioned on  the  subject,  stated  that  the  perfor- 
mances will  be  radically  different  from  those 
now  in  vogue  and  all  designed  primarily  to 
"fit"  the  picture  production.  For  instance, 
next  week  the  film  attraction  contains  scenes 
showing  all  the  leading  New  York  night  clubs 
and  cabarets.  The  stage  and  musical  back- 
ground will  be  appropriate  and  centered  around 
the  Ben  Bernie  Organization.  Popular  enter- 
tainment, according  to  Riesenfeld,  is  to  be  the 
rule  at  the  Rivoli. 


Additional  Reviews  can  be  found  on 
page  331. 


330 


MOVING    PICTURE  WORLD 


July  18,  1925 


A  Moving  Picture  World  Presentation 


Detailed  information  relative  to  the  production  of  the  presen  tation  suggested  are  printed  herewith-  Permission  ia 
given  to  any  producer  or  exhibitor  to  use  the  Colby  Harriman  suggestions  appearing  in  this  section.  Any  other  informa- 
tion desired  to  stage  the  presentation  may  be  secured  upon  request. 


"IN  A  MONASTERY  GARDEN" 
An   Overture  Feature 
A  Moving  Picture  World  Presentation 
Devised  by  Colby  Harriman 


THE  presentation  which  we  are  offering 
this  week  is  one  suggested  by  a  musical 
composition  of  the  same  title.  While 
the  composition  is  not  a  recent  one  it  carries 
with  it  such  elements  as  will  enable  its  transi- 
tion to  the  stage  in  a  manner  to  serve  as  a 
presentation  and  also  as  an  overture  feature. 

It  also  affords  an  opportunity  for  the  intro- 
duction for  a  male  ensemble  and  while  there  is 
a  more  dignified  and  serious  note  than  usu- 
ally found  in  stage  offerings,  it  is  not  amiss 
nor  detrimental  to  the  program  to  occasionally 
inject  such  themes  into  a  program,  as  we  have 
found  by  experience  that  with  the  occasional 
offering  of  such  a  presentation  the  approval 
is  quite  universal. 

The  setting  has  been  devised  in  a  manner 
which  will  lend  itself  not  only  to  an  excellent 
lighting  treatment,  but  affords  a  mechanical 
progression  which  is  devised  with  the  thought 
of  novelty. 

The  pen  sketch  represents  a  section  of  a 
monastic  court  with  entrance  from  the  cloister 
hall  into  a  beatiful  and  colorful  garden.  The 
action  suggested  and  which  is  detailed  in 
musical  composition  should  be  carried  on  with 
the  dignity  and  impressiveness  which  the  music 
suggests. 

A  platform  1  ft.  high  and  about  four  ft. 
wide  should  run  across  the  entire  opening  in 
one.  Steps  can  be  placed  at  extreme  right 
and  left  of  the  platform  so  that  the  characters 
entering  will  give  the  effect  of  coming  down 
from  an  upper  room.  A  scrim  should  be 
hung  in  folds  at  the  curtain  line  in  front  of 
the  platform  and  this  is  to  be  taken  away  as 
the  action  progresses,  which  is  suggested  later 
on  in  the  details. 

A  cut  drop  with  arched  openings  is  hung 
at  one  back  of  the  platform.  The  3-step  pieces 
are  placed  in  the  opening  leading  from  the  plat- 
form upstage  so  the  characters  entering  from 
down  in  one  will  pass  through  the  opening,  and 
give  the  effect  of  going  down  into  the  garden. 
A  wall  should  be  placed  well  upstage  running 
across  extreme  right  to  left  with  the  ends  raked 
to  mask.  A  set  tree  should  be  placed  on  the 
downstage  side  of  the  wall  up  left,  another  set 
tree  on  the  upstage  side  of  the  wall  up  right. 
A  flower  row  should  be  placed  down  stage  side 
of  the  wall  and  foliage  pieces  right  and  left 
downstage.    Blue  cyclorama  to  back  and  mask. 

Scenic  Details 

Fig.  1  is  the  tracing  outline  in  which  the 
drop  should  be  cut  to  give  the  effect  of  the 
arch.  If  an  arched  drop  is  already  listed  in 
your  scenic  inventory  it  would  not  be  necessary 
*o  cut  another  drop  for  this  particular  scene, 
as  two  strips  sewn  together  to  form  a  "Y" 
could  be  made  and  fastened  to  the  center  of 
the  opening,  and  this  could  be  fastened  to  the 


Set-Tree 


Cot  D<-op  vu.th  Arch  Cjpe 


"Platform 


IPE0£5T«>- 
TUATf 


July  18,  1925 


MOVING    PICTURE  WORLD 


331 


bottom  batten  of  the  entire  drop.  If  desired, 
the  entire  arch  can  be  made  of  compo-board 
or  contrasted,  but  the  cut  drop  arrangement 
will  be  effective  and  less  expensive. 

In  Fig.  2  is  a  detail  of  the  treatment  of  the 
arch  with  Fig.  3  showing  the  various  angles 
and  thickness  to  be  emphasised  by  the  artist. 
Fig.  4  shows  the  outline  of  the  star-rosette 
motif  which  can  be  painted  and  shaded  in  a 
manner  to  suggest  thickness. 

In  front  of  the  arch  should  be  a  low  pedes- 
tal as  indicated  in  Fig.  5  upon  which  the 
statue  of  the  Virgin  or  a  patron  saint  can  be 
placed.  Pedestal  should  be  about  2  ft.  high 
and  wide  enough  to  mask  the  bottom  of 
center  truss. 

(a)  Represents  the  front  of  the  pedestal  show- 
ing the  various  sections  in  its  construction  and 

(b)  shows  the  outline  of  the  top  of  the  ped- 
estal. 

At  right  and  left  of  the  arched  opening  a 
candelabra  base  is  attached  to  the  drop.  This 
can  be  made  as  indicated  in  Fig.  6.  Fig.  (a) 
shows  the  front  elevation  of  the  candelabra 
base  and  (b)  the  side.  These  can  be  made 
by  taking  a  strip  and  screwing  smaller  strips 
in  a  horizontal  position  to  give  the  various 
sections,  and  covering  the  openings  with  con- 
vas  in  forms  as  indicated.  It  can  be  fastened 
to  the  wall  with  a  ring  at  the  back  of  the 
candelabra.  Three  small  tubes  can  be  fast- 
ened into  the  top  of  the  base  as  indicated  in 

(c)  and  three  candles  made  of  paper  with  a 
small  candle  power  lamp  to  tip. 

Scenic  Treatment 

The  Drop:  This  should  be  painted  to  give 
the  effect  of  stone-work  in  gray  and  reddish 
brown  tone.  Particular  attention  should  be 
given  to  the  highlighting  of  the  various  trusses 
which  comprise  the  arch.  The  various  thick- 
nesses being  gradually  highlighted  and  the  dec- 
orative motif  in  the  center  of  the  archways 
clearly  defined  and  shaded.  The  openings  in 
each  archway  and  in  the  area  over  the  head 
of  the  statue  should  be  cut  out  and  the  back- 
faced  with  strips  so  as  to  eliminate  any  rolling 
of  the  edges.  The  pedestal  upon  which  the 
statue  or  image  stands  should  be  painted  to 
resemble  old  marble.  The  treatment  in  the 
garden  must  be  very  colorful  so  as  to  form  a 
contrast  to  the  heavier  tones  in  the  foreground. 
The  garden  wall  should  be  painted  gray-green 


tone  with  the  foliage  set  pieces  carrying  a 
predominance  of  reds,  yellows  and  a  variety 
of  greens.  A  flowering  tree  should  be  up  right 
with  a  light  green  tree  up  left.  A  medium  blue 
cyclorama  highlighted  with  a  suggestion  of 
pink  for  the  background. 

Lighting  Treatment 

At  the  rise  everything  down  with  the  ex- 
ception of  the  blues  in  the  foots  and  first 
borders  which  should  be  down  next  to  last 
point  so  as  to  give  a  haze.  The  candles  should 
be  lighted  right  and  left  of  the  arched  open- 
ing with  an  amber  tip.  Through  the  scrim 
can  be  seen  the  deep  blue  of  the  sky  which 
silhouettes  the  upper  part  of  the  arches  and 
the  trees  in  the  garden.  As  the  action  pro- 
gresses an  amber  spot  off  right  is  placed  to 
throw  a  shaft  of  light  across  stage  to  left  cen- 
ter highlighting  the  right  side  of  the  statue 
on  the  pedestal.  At  this  point  a  blue  should 
be  brought  up  from  a  baby  spot  on  the  left 
side  of  the  statue.  The  lighting  in  the  garden 
should  gradually  ascend  through  the  morning 
tones ;  the  flower  row  being  highlighted  with 
canary  and  green  and  a  rose  tone  given  to  the 
blue  eye.  Spots  should  be  placed  to  highlight 
the  various  foliage  pieces  draped  about  the 
walls,  the  set  trees,  and  to  flood  the  area 
of  the  garden  between  the  arches  and  the 
wall.  A  cloud  effect  can  be  used  to  advantage 
on  the  eye. 

Costume 

The  ensemble  is  garbed  in  the  dress  of 
Friars  as  shown  in  Fig.  A.  The  brown  garb 
should  be  used.  Sandals  should  be  worn  and 
the  general  make-up  of  the  players  should  be 
that  to  emulate  in  wings,  etc.,  the  appearance 
of  Friars. 

STRATFORD  THEATRE 
Chicago 

Featured  Picture :    "Light  of  Western  Stars" 

"Sometime,"  A  Stratford  Presentation.  The 
Boy,  David  Reese ;  The  Girls,  Fern  Anderson 
and  Dorothy  Hughes. 

Jenny  and  Nylin.  A  sensational  acrobatic 
skating  novelty. 

Leo  Terry  at  the  Organ.  The  Celebrated 
Film  Comedian,  Smiling  Billy  Mason. 


To  All  First  Run 
Producers 

This  Department  is  Primarily 
a 

SERVICE 
BUREAU 

We  are  in  a  position  to 
give  you  advantageous 
information,  dependable 
data  and  facts  on  various 
materials  used  in  staging 
your  presentations  and 
prologues. 

This  service  is  free  to 
you  and  we  believe  it  will 
save  you  many  dollars  as 
we  know  where  the  best 
materials  are  manu- 
factured' or  sold  at  com- 
mon sense  prices. 

Let  us  help  you  with 
your  production  schedule 
for  this  season  and  show 
you  how  to  cut  down 
costs. 

Address 

Mr.  Harriman 


Note :  Beginning  a  series  of  weekly  reviews  on  valuable 
books  to  producers  and  musical  directors.  We  shall  be 
very  glad  to  put  you  in  touch  with  the  publishers  of  these 
excellent  aids. — Harriman. 


INSTRUCTIVE  COSTUME  DESIGN,  by  Emil  Alvin 
Hartmann,  is  a  book  which  should  be  in  the  workroom  of 
every  producer.  It  is  an  authoritative  textbook  in  which 
the  rudiments  of  costume  design  are  explained  in  simple 
non-technical  language. 

The  foreword  of  the  book,  sections  of  which  I  am  taking 
the  liberty  of  reprinting,  seems  to  me  to  contain  in  a  nut- 
shell the  elements  which  constitute  it: 

"This  is  a  book  of  practical  helpfulness,  of  practical  in- 
formation and  definite  instructions  in  the  matter  of  Costume 
Design.  No  effort  has  been  made  to  go  into  any  lengthy 
discussion  of  the  history  of  costumes  through  the  ages, 
particularly  the  history  of  the  female  costumes  through 
the  ages,  for  the  reason  that  libraries  and  museums,  es- 
pecially during  the  past  few  years,  have  provided  ample 
means  for  the  student  to  become  familiar  with  this  phase  of 
the  subject.    The  real  value  of  the  work  lies  in  its  concise 


instructions,  and  profuse  illustrations  of  the  method  of 
teaching  the  subject  of  Costume  Design.  Throughout  the 
book  the  author  has  endeavored  by  precept  and  illustra- 
tion to  have  the  student  actually  do  the  things  that  are 
suggested — to  have  the  mind,  the  eye  and  the  hand  work  in 
unison,  doing  the  practical  design  step  by  step  while  the 
theory  is  being  learned." 

Within  this  book  we  find  an  interesting  treatise  on  the 
subject  of  Costume  Design,  with  valuable  information  on 
how  designs  are  made — the  elements  of  a  costume  design- 
how  these  theories  may  be  intelligently  put  into  practice  and 
applied  in  proportion  to  the  human  figure.  The  entire 
category  runs  in  an  instructive  way  from  the  days  of  the 
Ancients  up  to  our  own  times.  There  is  an  interesting 
and  valuable  chapter  on  the  study  of  color,  particularly 
as  applied  to  the  various  types,  also  chapters  on  millinery, 
design,  etc.  All  these  phases  are  set  down  by  a  man  who 
knows  intimately  the  possibilities  and  limitations  of  Cos- 
tume Design,  and  of  all  the  books  which  I  have  ever  seen 
relative  to  this  particular  subject,  this  book  will  prove  a 
boon  to  the  producer  in  the  intelligent  designing  of  cos- 
tumes for  the  various  productions  offered. 

A  color  type  chart  is  added  which  will  also  prove  of  help- 
ful interest. 


STRAIGHTfrom  1te  SHOULDER  RtTORB 

A  Depafgtment  for.  The  Information  of  exhibiToju 


EDITED  BY  A.  VAN  BUREN  POWELL 


Associated  Exhibitors 

IS  LOVE  EVERYTHING?  (6,000  feet). 
Star  cast.  Very  fair  subject  with  a  good 
appeal.  Pleased  our  audiences.  Tone,  good. 
Sunday,  yes.  Appeal,  ninety  per  cent.  Ed. 
C.  Curdts,  Bijou  Theatre  (365  seats),  Green- 
ville, South  Carolina. 

F.  B.  O. 


AIR  HAWK.  (5  reels).  Star  cast.  Very 
good  picture  but  did  not  pull  patronage. 
Disappointed  with  its  business  getting.  Tone, 
fair.  Sunday,  no.  Special,  no.  Appeal, 
seventy-five  per  cent.  Middle  and  working 
class,  city  of  25,000.  Admission,  10-25.  Ed. 
C.  Curdts,  Bijou  Theatre  (365  seats),  Green- 
ville, South  Carolina. 

BANDIT'S  BABY.  (5  reels).  Star,  Fred 
Thomson.  Fred's  latest  and  it's  a  good  one. 
Comedy  in  it  will  make  them  howl.  Silver 
King  better  than  usual.  Good  appeal.  New 
print.  R.  A  Preuss,  Arvada  Theatre,  Arvada, 
Colorado. 

BREED  OF  THE  BORDER.  (4,920  feet). 
Star,  Lefty  Flynn.  A  good  picture  for  a  one- 
day  run.  Action,  thrills  and  comedy  usually 
combined  in  all  his  recent  pictures.  My  bunch 
likes  westerns,  with  a  good  amount  of 
comedy.  Tone  good.  Print  new.  R.  A. 
Preuss,  Arvada  Theatre,  Arvada,  Colorado. 

BREED  OF  THE  BORDER.  (4,920  feet). 
Star,  Lefty  Flynn.  Another  good  western 
that  will  please  most  anywhere.  Has  a  good 
touch  of  comedy  all  through  it  and  a  fine 
ending  that  sent  them  away  happy.  Tone, 
fair.  Sunday,  no.  Special,  no.  Appeal, 
ninety  per  cent.  Town  and  country  class 
town  of  700.  Admission,  10-20.  W.  P.  Den- 
ney,  Electric  Theatre  (250  seats),  Lowry 
City,  Missouri. 

BROKEN  LAWS.  (6,413  feet).  Star,  Mrs. 
Wallace  Reid.  A  good  picture  that  will 
please  most  people.  Only  the  dream  in  the 
picture  spoiled  it  for  me  and  most  other 
people.  Tone,  okay.  Special,  no.  Good  ap- 
peal. All  classes,  town  of  1,800.  Admission, 
10-25.  Miss  Zelma  Campbell,  Colonial  The- 
atre (450  seats),  Moulton,  Iowa. 

EVELYN  BRENT  PICTURES.  We  have 
played  "Silk  Stocking  Sal"  and  "Midnight 
Molly"  here.  The  attendance  increased  at 
each  successive  showing  and  we  believe  that 
Evelyn  Brent's  pictures  will  please  our  audi- 
ences. F.  A.  Verdon,  Capitol  Theatre,  Staten 
Island,  New  York. 

FIGHTING  SAP.  (5,138  feet).  Star,  Fred 
Thomson.  These  are  not  great  big  specials. 
Just  common  pictures  which  will  please  twice 
as  well  and  bring  in  twice  as  much  money 
as  any  special.  They  are  the  bread  and 
butter  for  small  towns  the  best  buy  In  pic- 
tures. Farmers  and  town  class,  town  of  800. 
Admission,  10-25.  Firkins  &  Laws,  Crystal 
Theatre  (200  seats).  Moravia,  Iowa. 

FORBIDDEN  CARGO.  (4,850  feet).  Star, 
Evelyn  Brent.  A  good  Saturday  picture.  I 
ran  it  with  the  "Go-Getters"  and  a  two-reel 
Mack  Sennett  comedy.  Fair  attendance. 
Program  pleased.  R.  A.  Preuss,  Arvada  The- 
atre, Colorado. 

GIRL  OF  THE  LIMBERLOST.  (6,500  feet). 
Star  cast.  A  good  program  picture  that 
should  bring  you  money.  Pleased  the  major- 
ity. Tone,  okay,  Special,  no.  Fair  appeal. 
All  classes,  town  of  1,800.  Admission,  10-25. 
Miss  Zelma  Campbell,  Colonial  Theatre,  (450 
seats),  Moulton,  Iowa. 

HIS  FORGOTTEN  WIFE.  (6,600  feet). 
Star,  Madge  Bellamy.  A  splendid  drama  that 
will  suit  most  any  audience.    Would  suggest 


These  dependable  tips  come  from  ex- 
hibitors who  tell  the  truth  about  pic- 
tures to  help  you  book  your  program 
intelligently.  "It  is  my  utmost  desire  to 
serve  my  fellow  man,"  is  their  motto. 

Use  the  tips;  follow  the  advice  of  ex- 
hibitors who  agree  with  your  experi- 
ence on  pictures  you  both  have  run. 

Send  tips  to  help  others.  This  is 
your  department,  run  for  you  and 
maintained  by  your  good-will. 


to  play  comedies  last  on  this  one.  Tone, 
okay.  Sunday,  no.  Special,  yes.  Appeal, 
ninety  per  cent.  Farm  and  town  class,  town 
of  400.  Admission,  10-25,  15-35.  A.  H.  Higley, 
Rushmore  Theatre  (260  seats),  Rushmore, 
Minnesota. 

JIMMIE'S  MILLIONS.  (5,167  feet).  Star, 
Dick  Talmadge.  Athletic  stunt  picture  that 
the  younger  generation  eat  up.  Especially 
the  boys.  Always  speed,  thrills,  and  romance 
in  all  his  pictures.  Print  good.  R.  A. 
Preuss,  Arvada  Theatre,  Colorado. 

LAUGHING  AT  DANGER.  (5,441  feet). 
Star,  Richard  Talmadge.  Fine  stunt  picture. 
They  all  like  this  boy;  a  hard  and  con- 
scientious worker.  Picture  was  fast  and 
cleverly  worked  out.  If  you  want  action, 
here  it  is.  Good  tone.  Appeal  seventy-five 
per  cent.  Tes  for  Sunday,  no  as  special. 
Draw  all  classes,  town  of  6,000.  Admission, 
10-20-30.  Frank  H.  Wotton,  Park  Theatre 
(600  seats),  Lebanon,  New  Hampshire. 

LAUGHING  IT  DANGER.  (5,442  feet). 
Star,  Richard  Talmadge.  About  the  average 
of  this  star's  pictures.  Weak  plot  but  full 
of  stunts.  Tone,  okay.  Sunday,  yes.  Special, 
no.  Good  appeal.  All  classes,  town  of  3,000. 
Admission,  15-25-35.  T.  L.  Barnett.  Finn's 
Theatre  (600  seats),  Jewett  City,  Connecti- 
cut. 

MIDNIGHT  MOLLY'.  (6,000  feet).  Star, 
Evelyn  Brent.  A  new  star  and  a  winner  In 
the  type  of  picture  Priscilla  Dean  played  in 
for  Universal.  Put  a  girl  in  an  underworld 
story  and  she  will  go  over.  Big  city. 
Stephen  G.  Brenner,  Eagle  Theatre,  Balti- 
more, Maryland. 

MIDNIGHT  MOLLY.  (6,000  feet).  Star, 
Evelyn  Brent.  Another  good  crook  picture 
for  this  star.  My  help  are  asking  when  her 
next  is  booked.  Also,  patrons  always  say 
"good"  on  all  her  pictures.  So  they  must  be 
worthy  of  mention.  "Silk  Stocking  Sal"  was 
the  one  she  made  the  biggest  hit  in.  R.  A. 
Preuss,    Arvada   Theatre,   Arvada,  Colorado. 

MILLIONAIRE  COWBOY.  (4,841  feet). 
Star,  Lefty  Flynn.  Good.  Some  different 
than  most  of  the  western  pictures.  Had 
some  favorable  comments.  Tone,  good.  Sun- 
day, yes.  Not  a  special.  Good  appeal.  Small 
town  class  and  farmers  town  of  600.  Admis- 
sion 10-20,  10-30.  H.  W.  Batchelder,  Gait 
Theatre  t.175  seats),  Gait,  California. 

PERILS    OF   PARIS.     Star,    Pearl  White. 

Pearl  White  is  very  good  in  this  picture  but 
it  is  made  by  a  foreign  company.  Better 
look  before  you  book.  No  complaints  here 
about  it.  Special,  no.  Fair  appeal.  Big  city. 
Stephen  G.  Brenner,  Eagle  Theatre,  Balti- 
more, Maryland. 

RIDIV  COMET.  Star,  Yakima  Canutt.  The 
star,  Canutt,  played  his  part  well,  but  the 
story  did  not  take  well;  it  did  not  hold  the 


interest  of  the  crowd.  Good  tone,  yes  for 
Sunday  but  not  as  special.  Appeal  sixty  per 
cent.  J.  M.  Blanchard,  Lone  Rock,  Kossuth 
County,  Iowa. 

RIDIN'  COMET.  Star,  Yakima  Canutt. 
A  good  thrill  western  with  a  good  story 
and  some  wonderful  thrills.  This  boy  is  a 
comer  if  they  don't  start  to  dress  him  up  In 
claw-hammer  coats  and  make  him  a  town 
dude.  Good  tone,  fair  appeal.  Yes  for  Sun- 
day, no  as  special.  Draw  miners  and  rail- 
road class,  town  3,500.  Giles  Master,  Strand 
Theatre,  Gallup,  New  Mexic. 

SPEED  WILD.  (4,700  feet).  Star,  Maurice 
Flynn.  A  real  good  picture.  Small,  but 
nevertheless  holds  the  attention  of  audience 
and  they  seemed  to  like  It  as  well  as  his 
previous  westerns.  Tone,  good.  Special,  no. 
Print  fine.  R.  A.  Preuss,  Arvada  Theatre. 
Arvada,  Colorado. 

STEPPING  LIVELY.  (5.317  feet).  Star, 
Richard  Talmadge.  Fair  action  picture,  but 
prints  in  very  bad  condition  from  Boston 
office.  No  excuse  for  this,  as  we  pay  a  very 
good  price  for  these  pictures.  Dick  isn't  as 
fast  as  when  he  was  with  State  Rights. 
Tone,  fair.  Sunday,  no.  Special,  no.  Ap- 
peal, fifty  per  cent.  All  classes,  town  of 
6,000.  Admission,  10-20-30.  Frank  H.  Wot- 
ton, Park  Theatre  (600  seats),  Lebanon,  New 
Hampshire. 

THAT  DEVIL  UUKM\DO.  (4,720  feet). 
Star,  Fred  Thomson.  Splendid  westerner. 
As  usual  with  all  Thomson's  drew  very  good 
and  gave  satisfaction.  My  audiences  are  al- 
ways better  when  a  western  picture  is  on 
the  program.  Tone,  good.  Sunday,  yes. 
Hardly  a  special.  Good  appeal.  Small  town 
class  and  farmers,  town  of  1,800.  Admission. 
10-30.  R.  Kuhn,  Kuhn  Theatre  (250  seats), 
Lebanon,  Oregon. 

THAT  DEVIL  UUEMADO.  (4.720  feet). 
Star,  Fred  Thomson.  A  fine  western  picture. 
I  have  played  tiie  entire  series  and  they 
have  pleased  the  fans.  Thomson  is  great. 
Tone,  fair.  Sunday,  no.  Special,  yes.  Fine 
appeal.  Town  and  country  class,  town  of 
7,800.  Admission,  10-25.  Herbert  Tapp,  Hip- 
podrome Theatre  (460  seats),  Sheridan, 
Indiana. 

THAT  DEVIL  0.1  EM  A  DO.  (4,720  feet). 
Star,  Fred  Thomson.  Two  days  to  good 
business.  Picture  only  fair.  Draw  general 
class,  city  35,000.  Admission,  25-35.  C.  D. 
Buss,  Strand  Theatre  (700  seats),  Easton, 
Pennsylvania. 

THAT  DEVIL  <tl  E>1  ADO.  (4,720  feet). 
Star,  Fred  Thomson.  (And  his  beautiful 
horse,  Silver  King,  is  worthy  of  praise). 
Thomson  not  as  popular  as  Mix;  but  must 
say  he  is  a  comer  and  his  stories  are  getting 
better  right  along.  Good  tone.  Good  paper — 
print  from  this  Exchange  always  first  class. 
R.  A.  Preuss,  Arvada  Theatre,  Arvada, 
Colorado. 

THAT  DEVIL  Q.UEMADO.  (4,720  feet). 
Star,  Fred  Thomson.  Hardly  think  this  one 
pleased  the  western  fans  as  well  as  some 
of  his  others,  but  the  ladies  liked  it.  Our 
patrons  like  to  see  a  lot  of  action  out  of 
■Silver  King.  Fred  is  some  boy  and  draws 
well  for  us  and  we  like  him.  Tone,  okay. 
Sunday,  yes.  Special,  no.  Appeal,  ninety  per 
cent.  General  class,  town  of  3,600.  Admis- 
sion, 10-20.  William  A  Clark,  Sr.,  Castle 
Theatre  (400  seats),  Havana,  Illinois. 

VANITY'S  PRICE.  (6,124  feet).  Star, 
Anna  Q.  Nilson.  Many  favorable  comments 
received  on  this  picture.  Tone,  good.  Sun- 
day, yes.  Special,  no.  Ninety  per  cent,  ap- 
peal. Robert  W.  Hines,  Hines  Theatre,  Loy- 
alton,  South  Dakota. 

WHITE  FANG.  (5,800  feet).  Star,  Strong- 
heart    (dog).     Agreeably   surprised   by  this 


July  18,  1925 


MOVING    PICTURE  WORLD 


333 


one's  pulling-  power  at  the  ticket  office.  Did 
not  exploit  it  much,  but  the  crowds  came  for 
two  nights  just  the  same,  and  enjoyed  what 
they  saw.  A  very  good  picture;  suitable  for 
any  type  house.  Tone  all  right;  appeal  ex- 
cellent. Yes  for  Sunday  and  as  special.  Draw 
mixed  class,  town  1,500.  Admission,  10-25. 
John  McGill,  Community  Theatre  (500  seats), 
Port  Orchard,  Washington. 

WHITE  FANG.  Drew  well;  pleased  all 
who  saw  it.  H.  Toungren,  State  Theatre, 
Two  Harbors,  Minnesota. 

WHITE  FANG.  (5,800  feet).  Star,  Strong- 
heart  (dog).  A  real  tonic  for  the  box  office 
during  the  summer  months.  A  good  northern 
picture  by  Jack  London.  Beautiful  scenery. 
Very  good  box  office  attraction.  Good  ap- 
peal. Tone,  good.  Paper  couldn't  be  better. 
Print  new.  R.  A.  Preuss,  Arvada  Theatre, 
Arvada,  Colorado. 

WHITE  THUNDER.  Star,  Yakima  Canutt. 
This  boy  is  a  comer  and  this  picture  pleased 
all  who  saw  it.  If  your  crowd  like  westerns 
give  them  these  as  they  are  all  good.  Tone, 
good.  'Sunday,  yes.  Special,  no.  Railroad 
class  and  miners,  town  of  3,500.  Admission, 
10-35.  Giles  Master,  Strand  Theatre,  Gallup, 
New  Mexico. 

First  National 

CHRISTINE    OF   THE    HUNGRY  HEART. 

(7,500  feet).  Star,  Florence  Vidor.  Another 
picture  of  the  eternal  triangle  type.  Alto- 
gether too  long  and  dragged  out.  The  type 
of  story  a  small  town  does  not  fall  for.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Poor  ap- 
peal. All  classes,  town  of  3,000.  Admission, 
25-35.  T.  L  Barnett,  Finn's  Theatre  (600 
seats),  Jewett  City,  Connecticut. 

DADDY.  (5,738  feet).  Star,  Jackie 
Coogan.  A  dandy  program  picture  that  is 
all  okay  for  any  house.  Good  story,  good 
acting.  Kids  will  sure  like  Jackie  in  this  one. 
Tone,  good.  Sunday,  yes.  Special,  no.  Town 
and  country  class,  town  of  700.  Admission, 
10-20.  W.  P.  Denney,  Electric  Theatre  (250 
seats),  Lowry  City,  Missouri. 

ENCHANTED  COTTAGE.  (7,120  feet). 
Star,  Richard  Barthelmess.  Splendid  acting, 
but  not  one  bit  of  entertainment  in  the  seven 
reels  here.  Tone,  okay.  Sunday,  yes. 
Special,  no.  No  appeal  here.  Small  town 
class,  town  of  1,000.  S.  G.  Harsh,  Princess 
Theatre  (249  seats),  Mapleton,  Iowa. 

HEART  OF  A  SIREN.  (6,705  feet).  'Star, 
Barbara  LaMarr.  Big  stars  in  a  small  pic- 
ture. Supposed  to  be  a  special,  but  lacks 
every  essential  except  players.  Box  office 
small  and  story  tame.  Just  go  by.  No  tone. 
Appeal  fifty  per  cent.  No  for  Sunday.  Draw 
all  classes,  town  6,000.  Admission,  10-20-30. 
Frank  H.  Wotten,  Park  Theatre  (600  seats), 
Lebanon,  New  Hampshire. 

HER  HUSRAND'S  SECRET.  (6,190  feet). 
Stars,  Moreno,  Miller.  Would  class  this  as  a 
fair  program  offering;  not  much  to  it.  A. 
Mitchell,  Dixie  Theatre  (small  town  patron- 
age), Russellville,  Kentucky. 

HER  NIGHT  OF  ROMANCE.  (7,211  feet). 
Star,  Constance  Talmadge.  A  delightful 
comedy  which  should  have  been  on  six  in- 
stead of  eight  reels.  Very  good  light  enter- 
tainment. Tone,  okay.  Sunday,  yes.  Special, 
no.  Appeal,  ninety  per  cent.  Small  town 
class,  town  of  1,000.  Admission,  10-35.  S. 
G.  Harsh,  Princess  Theatre  (249  seats), 
Mapleton,  Iowa. 

IDLE  TONGUES.  (5,447  feet).  Star,  Percy 
Marmont.  A  very  true  adaptation  of  the  fam- 
ous novel  "Dr.  Nye"  by  Joseph  C.  Lincoln. 
Not  an  extra  good  bet  for  a  small  town  as  it 
lacks  action,  but  it  is  one  nice  little  picture 
and  your  intelligent  fans  will  appreciate  it. 
Tone,  okay.  Sunday,  yes.  'Special,  no.  Fair 
appeal.  All  classes,  town  of  3,000.  Admis- 
sion, 15-25-35.  T.  L  Barnett,  Finn's  Theatre 
(600  seats),  Jewett  City,  Connecticut. 

IF  I  MARRY  AGAIN.  (7,401  feet).  Star, 
Doris  Kenyon.  Although  I  personally 
thought  that  this  was  rather  dragged  out, 
yet  it  seemed  to  please  the  audience  and  that 
is  what  counts,  after  all.  Doris  is  certainly 
a  beautiful-  woman  and  is  destined  to  be- 
come a  real  star  some  day.  Tone,  okay. 
Sunday,  yes.  Not  a  special.  Fair  appeal. 
All  classes,  town  of  3,000.    Admission,  25-35. 


Between  Ourselves 

A  get-together  place  where 
we  can  talk  things  over 

Summer  time  attendance  in 
the  small  town  is  bound  to  drop 
— if  you  don't  work  extra  hard 
to  keep  the  house  cooler  than 
outdoors  and  furnish  exceptional 
entertainment. 

The  pull  of  the  search  for  a 
cool  spot;  the  plentiful  outdoor 
sports;  the  prevalence  of  auto- 
mobile owners.  These  work 
against  you. 

If  ever  a  small  town  man 
needs  good  shows  he  needs  them 
to  keep  his  house  off  the  red  ink 
side  of  the  book  in  summer. 

That's  why  Straight  From  the* 
Shoulder  keeps  digging  at  you 
to  shoot  in  the  dependable  tips. 

If  a  fellow  can  select  a  strong, 
cool-atmosphere  picture  for  his 
feature;  if  he  can  choose  his 
comedy,  serial  or  other  short 
subject  with  the  feeling  that  it 
will  round  out  the  show,  send  the 
folks  away  in  a  frame  of  mind 
that  disposes  them  to  come  again, 
he's  a  whole  lot  better  off  than 
if  he  just  takes  the  feature  and 
the  short  subject  as  it  happens 
to  come. 

Shoot  in  tips,  folks.  This  is 
the  time  the  lemons  go  better  in 
lemonade  than  on  your  screen. 

VAN. 


T.  L  Barnett,  Finn's  Theatre  (600  seats), 
Jewett  City,  Consecticut. 

IN  EVERY  WOMAN'S  LIFE.  (4,258  feet). 
Star  cast.  I  cannot  say  too  much  about  this 
production.  It  has  everything  and  if  I  could 
buy  pictures  that  would  please  my  audience 
as  well  as  this,  then  I  would  be  happy  and 
sitting  pretty.  Make  some  more  like  this. 
Mr.  Exhibitor  grab  this  one.  Tone,  good. 
Sunday,  yes.  Special,  yes.  Good  appeal. 
|fcll  classes,  town  of  1,200.  Admission,  10-25. 
J.  E.  Lewis,  Everett  Theatre  (8,000  seats), 
Middletown,  Delaware. 

IN  HOLLYWOOD  WITH  POTASH  AND 
PERLMUTTER.  (6,750  feet).  Star,  Alex- 
ander Carr.  I  do  not  believe  this  one  will 
please  the  average  audience.  It  didn't  give 
much  satisfaction  here.  Some  of  the  comedy 
was  good  and  a  great  deal  of  it  went  over 
their  heads.  Don't  promise  too  much.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Fair  ap- 
peal. All  classes,  town  of  3,000.  Admission, 
15-25-35.  T.  L  Barnett,  Finn's  Theatre  (600 
seats),  Jewett  City,  Connecticut. 

LOVE  MASTER.  (6.779  feet).  Star. 
Strongheart  (dog).  A  very  good  picture. 
Pleased  all  who  saw  it  but  did  not  do  enough 
business  to  pay  rental  in  two  nights.  Not 
worth  extra  rental  to  us.  Tone,  good.  Sun- 
day, yes.  Special,  no.  Appeal,  ninety  per 
cent.  Farmers  and  town  class,  town  of  800. 
Admission,  10-25.  Firikins  &  Laws,  Crystal 
Theatre  (200  seats),  Moravia,  Iowa. 

OLIVER  TWIST.  (7,000  feet).  Star, 
Jackie  Coogan.  Ttiis  is  Dickens'  immortal 
story,  with  Jackie  Coogan  in  the  role  of 
Little  Oliver,  an  inmate  of  the  poorhouse, 
supported  by  Don  Chanqjy  p.s  Fagin,  the 
fence,  George  Seigmann  as  Bill  Sykes, 
Gladys  Brockwell  as  Nancy  Sykes,  and  Lionel 
Belmore  as  kind-hearted  Mr.  Brownlow,  gives 


you  a  fine  picturization  of  Dickens'  famous 
characters,  in  a  drama  of  life  in  old  Lon- 
don Town.  Whether  your  patrons  are  lovers 
of  Dickens  or  not,  they  should  like  the 
human  story  anyway.  By  all  means,  don't 
overlook  this  one.  Draw  city  and  country 
class,  town  of  3,000.  Admission,  20-30. 
George  W.  Walther,  Dixie  Theatre  (500 
seats),  Kerrville,  Texas. 

ONLY  WOMAN.  (6,700  feet).  Star,  Norma 
Talmadge.  A  very  good  picture  which 
pleased  everyone  who  saw  it;  and  one  of 
the  few  that  pulled  a  better  house  the  sec- 
ond night  than  the  first.  Good  tone  and 
appeal.  Yes  for  Sunday  and  as  special. 
Draw  miners  and  railroad  class,  town  3,500. 
Admission,  10-35.  Giles  Master,  Strand 
Theatre,  Gallup,  New  Mexico. 

PAINTED  PEOPLE.  (5,700  feet).  Star, 
Colleen  Moore.  Colleen  Moore  is  a  great 
favorite  here  and  this  is  one  of  her  best  pic- 
tures. Tone,  good.  Sunday,  yes.  Special, 
no.  Appeal,  ninety-five  per  cent.  Farmers 
town  of  200.  Admission,  10-25.  J.  M.  Blan- 
chard,  Community  Theatre  (200  seats).  Lone 
Rock,  Iowa. 

SANDRA.  (7,905  feet).  Star,  Barbara  La 
Marr.  Will  please  LaMlarr  fans.  About  the 
same  as  all  her  pictures.  Too  much  love 
scenes  and  not  much  action.  Tone,  okay. 
Sunday,  yes.  Special,  no.  Fair  appeal.  All 
classes,  town  of  3,000.  Admission,  25-35.  T. 
L  Barnett,  Finn's  Theatre  (600  seats), 
Jewett  City,  Connecticut. 

SO  RIG.  (8,562  feet).  Star,  Colleen  Moore. 
Very  good.  Better  than  story  which  it  did 
not  follow  too  closely.  Fine  cast.  Well 
acted  and  directed.  Should  go  anywhere. 
Tone,  okay.  Sunday,  yes.  Special,  no.  Ap- 
peal, eighty-five  per  cent.  Small  town  class, 
town  of  1,000.  Admission,  10-35.  S.  G. 
Harsh,  Princess  Theatre  (249  seats),  Maple- 
ton, Iowa. 

SUNDOWN.  (9,000  feet).  Star  cast.  This 
is  a  picture  that  is  quite  different.  It  offers 
much  in  natural  settings,  and  the  cattle,  well 
it  looks  like  they  had  them  all  and  then 
some.  It's  a  big  western  of  a  better  and 
cleaner  type,  will  appeal  to  all  classes. 
Pleased  my  patrons.  Tone,  good.  Sunday, 
yes.  Special,  yes.  Fair  appeal.  All  classes, 
town  of  1,200.  Admission,  10-25.  J.  E.  Lewis, 
Everett  Theatre  (8,000  seats),  Middletown, 
Delaware. 

Fox 

ARIZONA  ROMEO.  (4,694  feet).  Star, 
Buck  Jones.  The  first  Jones  I  ever  ran  here 
and  it  seemed  to  please  as  much  as  any 
western  drama.  I  think  Jones  is  fair  but  I 
don't  think  he  will  ever  be  a  big  favorite 
here.  That's  simply  my  impression.  Tone, 
okay.  Sunday,  yes.  Not  a  special.  Good 
appeal.  All  classes,  town  of  3,000.  Admis- 
sion, 25-35.  T.  L.  Barnett,  Finn's  Theatre 
(600  seats),  Jewett  City,  Connecticut. 

ARIZONA  ROMEO.  (4,694  feet).  Star. 
Buck  Jones.  A  poor  Jones  picture.  Not 
liked.  Fair  business.  General  class,  city  of 
35,000.  Admission,  25-35.  C.  D.  Buss,  Strand 
Theatre   (700  seats).  Easton,  Pennsylvania. 

CYCLONE  RIDER.  (6,672  feet).  Star  cast. 
A  fine  bet  for  a  small  town.  Action  galore. 
The  auto  race  is  a  pip.  If  your  audience 
likes  action,  give  them  this  one.  Tone,  okay. 
Sunday,  yes.  Special,  no.  Good  appeal.  All 
classes,  town  of  3,000.  Admission,  25-35.  T. 
L.  Barnett,  Finn's  Theatre  (600  seats), 
Jewett  City,  Connecticut. 

DAUGHTERS     OF     THE     NIGHT.  (5,470 

feet).  Star,  Alyce  Mills.  A  story  extolling 
the  merits  of  the  telephone  central.  Very 
much  overdrawn,  for  they  do  not  make  them 
that  way  and  in  most  places  they  are 
"cussed"  instead  of  praised.  Story  is  a  fast- 
moving  melodrama  and  has  lots  of  pep,  but 
does  not  draw  well.  Ben  L.  Morris.  Temple 
Theatre,  Bellaire,  Ohio. 

DICK  TURPIN.  (5,229  feet).  Star,  Tom 
Mix.  A  costume  picture  with  plenty  of  ac- 
tion; but  we  didn't  do  as  much  on  this  as 
his  regular  westerns.  Tony,  as  Black  Bess, 
dies  In  the  last  part  of  the  picture,  and  the 
kids  were  'all  downhearted.  Tone,  gtood. 
Print,  good.  R.  A.  Preuss,  Arvada  Theatre, 
Arvada,  Colorado. 

FLAMES  OF  DESIRE.  (5,438  feet).  Star 
cast.    Don't  promise  much  when  you  run  this 


334 


MOVING    PICTURE  WORLD 


July  18,  1925 


In  summer,  make  everything 
count  for  you.  Let  the  people 
KNOW  about  your  well-selected 
program.  Don't  skip  the  short 
subject.  Tell  them  what  a  laugh- 
bringer  you  have;  let  them  hear 
about  the  next  episode  of  the 
serial. 

And  help  the  other  fellow  to 
decide  when  to  step  heavy  and 
when  to  lay  back  on  the  adver- 
tising. 

Send  in  your  dependable  tips 
on  every  picture  you  show — 
features,  short  subjects! 

SEND  TIPS  ON  EVERY- 
THING. 


one;  nothing:  to  it,  and  you  will  probably  pay 
a  special  price  for  it.  as  that  is  the  only 
way  I  can  buy  Fox  pictures.  Draw  big  city 
type,  admission  ten  cents.  Stephen  G.  Bren- 
ner, Eagle  Theatre,  Baltimore,  Maryland. 

FLAMES  OF  DESIRE,  (5,438  feet).  Star, 
Diana  Miller.  Didn't  do  anything  to  speak 
of  on  this.  Picture  didn't  seem  to  have  much 
drawing  power.  The  public  are  seeing  too 
much  hot  stuff  such  as  "Flames."  R.  A. 
Preuss,  Arvada  Theatre,  Colorado. 

FOLLY  OF  VANITY.  Star  cast.  A  fair 
picture  which  seems  to  please  the  King  Nep- 
tune shots  are  wonderfully  done,  and  offers 
some  beautiful  settings  which  are  quite  dif- 
ferent from  anything  yet  offered.  It  will 
please  in  the  most  of  theatres  while  the  story 
is  weak.  Tone,  fair.  Sunday,  yes.  Special, 
no.  Fair  appeal.  All  classes,  town  of  1,200. 
Admission,  10-25.  J.  E.  Lewis,  Everett  The- 
atre   (8,000  seats),  Middletown,  Delaware. 

GOLD  AND  THE  GIRL.  (4,512  feet).  Star, 
Buck  Jones.  Buck's  are  all  pretty  good — 
that's  what  his  regular  followers  say.  They 
are  small  productions;  Buck  can  stand  big 
ones,  regular  specials!  He's  there!  R.  A. 
Preuss,    Arvada    Theatre,    Arvada,  Colorado. 

GOLD  HEELS.  (6,020  feet).  Star,  Robert 
Agnew.  Plugged  this  Saturday  night  and  it 
pleased  mostly  all.  A  race  track  classic, 
based  on  "Checkers"  with  good  appeal.  Print 
new.  No  as  special.  R.  A.  Preuss,  Arvada 
Theatre,  Arvada,  Colorado. 

HEARTS  AND  SPURS.  (5  reels).  Star, 
Buck  Jones.  Here's  Buck  Jone's  latest  and 
it's  a  peach.  The  comedy  in  it  is  a  scream. 
The  whole  cast  does  excellent  work.  Fine 
little  picture.  Print  new.  Tone,  good.  R. 
A.  Preuss,  Arvada  Theatre,  Colorado. 

(HUNTED  WOMAN.  (4,954  feet).  Star, 
Seena  Owen.  A  northern  picture  by  James 
Oliver  Curwood.  Good  picture  for  the  sum- 
mer months  as  it  is  taken  in  far  cold  north. 
Beautiful  scenery.  Tone,  good.  Special,  no. 
Print,  new.  R.  A.  Preuss,  Arvada  Theatre, 
Colorado. 

LAST  MAN  ON  EARTH.  (6,899  feet).  Star, 
Earl  Foxe.  A  snappy  show,  and  It's  very 
different  from  the  usual  run  of  films.  Some 
of  my  patrons  got  such  a  kick  out  of  it  that 
they  came  back  on  the  second  night  to  "Ha 
ha"  again.  It  can  be  classed  and  sold  to 
patrons  as  a  novelty  special.  R.  A.  Preuss, 
Arvada  Theatre,  Arvada,  Colorado. 

LAST  MAN  ON  EARTH.  (6,899  feet).  Star, 
Earl  Foxe.  An  enjoyable  eyeful;  comedy 
touches  very  good.  Pleased  my  patrons.  Some 
of  the  posters  are  a  little  loud  and  the  girls 
look  well  fed,  but  there  are  enough  of  the 
quiet  kind  of  posters  to  use  if  preferred. 
Draw  mixed  class,  town  1,500.  Admission, 
10-25.  John  McGill,  Community  Theatre  (500 
seats).  Port  Orchard,  Washington. 

LAST  OF  THE  DUANES.  (6,942  feet). 
Star,  Tom  Mix.  A  corking  good  western. 
First  time  I  have  shown  Mix  in  a  long  time 
and  it  went  over  with  a  bang.  Mix  is  there, 
believe  me,  and  he  has  a  wonderful  horse  in 
Tony.  Step  on  this  one,  boys.  She  will  stand 
it.  Tone,  okay.  Sunday,  yea.  Special,  no. 
Fine  appeal.  All  classes,  town  of  3,000.  Ad- 
mission, 15-25-35.  T.  L  Barnett,  Finn's  The- 
atre (600  seats),  Jewett  City,  Connecticut. 


OH  YOU  TONY.  (6,802  feet).  Star,  Tom 
Mix.  A  very  good  Mix,  lots  of  laughs  and 
the  race  Is  a  real  thriller,  but  seven  reels  Is 
too  long.  Tone,  good.  Sunday,  yes.  Special, 
no.  Appeal,  ninety  per  cent.  Working  class, 
town  of  2,800.  Admission,  15-25.  David  W. 
Strayer,  Mt  Joy  Theatre  (250  seats),  Mt. 
Joy,  Pennsylvania. 

RAINBOW  TRAIL.  (5.251  feet).  Star,  Tom 
Mix.  This  is  the  sequel  to  "Riders  of  the 
Purple  Sage."  and  it's  a  knockout.  Another 
Zane  Grey  story  that's  a  big  box  office  at- 
traction. Tone,  good.  Print,  new.  R.  A. 
PreUSS,   Arvada  Theatre,  Colorado. 

RIDERS  OF  THE  PURPLE  SAGE..  (5,578 
feet).  Star,  Tom  Mix.  Dust  off  the  empty 
seats  for  this  one.  It  will  no  doubt  bring 
in  the  dough  for  the  small  town  exhibitors. 
A  Zane  Grey  story  with  Mix  and  Tony  and 
a  good  supporting  cast.  Print,  new.  Good 
appeal,  tone  good.  R.  A.  Preuss,  Arvada 
Theatre,  Colorado. 

SOFT  BOILED.  (7.054  feet).  Star,  Tom 
Mix.  A  real  good  Mix  picture  that  drew 
poor  business  for  us.  Tone,  fair.  Sunday, 
no.  Special,  no.  Appeal,  ninety  per  cent. 
Town  and  rural  class,  town  of  1,028.  Admis- 
sion, 10-25.  W.  C.  Geer,  Princess  Theatre 
(175  seats),  Vermont.  Illinois. 


M.etrO'Qoldwyn 


BEAUTY  PRIZE.  (5,759  feet).  Star,  Viola 
Dana.  This  is  about  the  same  as  all  her 
pictures.  Nice  little  program  offering. 
Nothing  big  about  them  but  yet  they  seem 
to  please.  Tone,  okay.  Sunday,  yes.  Special, 
no.  Fair  appeal.  All  classes,  town  of  3,000. 
Admission.  25-35.  T.  L  Barnett,  Finn's  The- 
atre (600  seats),  Jewett  City,  Connecticut. 

BEAUTY  PRIZE.  (5,759  feet).  Star,  Viola 
Dana.  A  fair  picture  to  a  certain  class  but 
hasn't  a  general  appeal  and  at  times  Is 
draggy.  Would  say  just  an  average  program 
and  that's  all.  Tone,  okay.  Sunday,  yes. 
Special,  no.  Appeal,  fifty  per  cent.  General 
class,  town  of  3,600.  Admission,  10-20.  Wil- 
liam A.  Clark,  Sr.,  Castle  Theatre  (400  seats), 
Havana,  Illinois. 

DADDY'S  GONE  A-HUNTING.  (5,851  feet). 
Stars.  Percy  Marmont,  Alice  Joyce.  A  great 
love  drama.  Very  sad.  and  a  bit  heavy.  By 
the  man  who  made  "Humoresque."  Print, 
good.  Tone,  not  so  good.  No  as  special.  R. 
A.  Preuss,  Arvada  Theatre,  Arvada,  Colorado. 

DIXIE  HANDICAP.  (6,905  feet).  Star 
cast.  Four  days  to  very  good  business.  Pic- 
ture is  the  best  race  horse  story  screened,  in 
my  opinion.  Draw  general  class,  city  33,000. 
Admission.  25-35.  C.  D.  Buss,  Strand  Theatre. 
(700  seats),  Easton,  Pennsylvania. 

JANICE  MEREDITH.  Star,  Marion  Davies. 
We  ran  this  in  tie-ups  with  school  and  broke 
even.  It's  box  office  appeal  Is  weak  but  a 
better  production  is  hard  to  find.  It  Is 
great.  Tone,  good.  Sunday,  yes.  Special, 
yes.  Appeal,  one  hund.red  per  cent.  Farmers 
and  town  people,  town  of  800.  Admission, 
10-25.  Firkins  &  Laws,  Crystal  Theatre 
(200  seats),  Moravia,  Iowa. 

MARRIED  FLIRTS.  (6,705  feet).  Star, 
Conrad  Nagel.  Will  pass  as  a  program  pic- 
ture. Another  "Jazz"  picture.  Heavens 
knows  the  market  is  full  of  such  pictures. 
They  don't  draw  now.  Tone,  okay.  Sunday, 
yes.  Special,  no.  Fair  appeal.  All  classes, 
town  of  3,000.  Admission,  25-35.  T.  L.  Bar- 
nett, Finn's  Theatre  (600  seats),  Jewett 
City,  Connecticut. 

MONSTER.  (6,435  feet).  Star,  Lon 
Chaney.  A  weird  comedy-drama  that  drew 
well  on  advertising  Lon  Chaney.  Some  en- 
joyed it  fine,  while  others  didn't  care  for 
it  at  all.  Johnny  Arthur  is  a  new  one,  and 
is  good  in  this.  New  print.  No  as  a  special. 
R.  T.  Preuss,  Arvada  Theatre,  Arvada,  Col- 
orado. 

NAVIGATOR.  (5.600  feet).  Star,  Buster 
Keaton.  Pleased  one  hundred  per  cent.  I 
can't  see  why  any  house  shouldn't  enjoy 
this  one.  Buster  hasn't  been  popular  here- 
tofore but  now  they  want  more.  The  kids 
sure  liked  it.  Tone,  okay.  Sunday,  okay. 
Appeal,  one  hundred  per  cent.  Town  of 
4.000.  R.  L  Nowell,  Idlehour  Theatre,  Mon- 
roe, Georgia. 

PRAIRIE     WIFE.       (6,487     feet).  Star, 


Yakima  Canutt,  the  F.  B.  O.  Star  in  "The 
Human  Tornado." 


Dorothy  Devore.  Sounds  great,  doesn't  It? 
— but  boys,  don't  expect  too  much.  Patrons 
expected  to  see  Perils  of  the  Plains,  and  a 
wonderful  Romance  of  Pioneer  Life.  Didn't 
Hop.  but  it  didn't  please.  Paid  too  much. 
Good  print.  As  special,  never.  R.  A.  Preuss, 
Arvada  Theatre,  Arvada,  Colorado. 

PRAIRIE  WIFE.     (Star,  Herbert  Rawlin- 

■on).  I  personally  did  not  see  this  one  but 
i'tcjiii  what  I  heard  about  it,  it  seemed  to 
please.  It  is  a  semi-western.  Don't  promise 
too  much  and  then  you  will  not  disappoint 
anyone.  Tone.  okay.  Sunday,  yes.  Special, 
no.  Fair  appeal.  All  classes,  town  of  3,000. 
Admission,  25-35.  T.  L  Barnett,  Finn's  The- 
atre (600  seats),  Jewett  City,  Connecticut. 

RA<;  MAN.  (5,908  feet).  Star,  Jackie 
Coogan.  One  of  Jackie's  better  ones.  Had 
a  good  crowd  of  kids  and  that's  about  all,  as 
we  had  a  beautiful  storm  that  evening.  Still 
everyone  seemed  to  enjoy  It.  Not  much 
profit  as  Jackie's  pictures  come  high.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Good  ap- 
peal. All  classes,  town  of  3,000.  Admission, 
15-25-35.  T.  L  Barnett,  Finn  s  Theatre,  (600 
seats),  Jewett  City,  Connecticut. 

RECOIL.  (6,800  feet).  Star  cast.  Not  up 
to  other  Rex  Beach  stories.  Just  a  fair  pic- 
ture. Tone,  poor.  Sunday,  no.  Special,  no. 
Appeal,  sixty  per  cent.  Farmers  and  town 
class,  town  of  800.  Admission,  10-25.  Fir- 
kins and  Laws,  Crystal  Theatre  (200  seats), 
Moravia,  Iowa. 

SEVEN  CHANCES.  (5,113  feet).  Star, 
Buster  Keaton.  Not  as  good  as  "The  Navi- 
gator" but  well  received  by  patrons.  A  good 
entertaining  comedy.  General  class,  city  of 
35.000.  Admission  25-35.  C.  D.  Buss,  Strand 
Theatre.  Easton,  Pennsylvania. 

SEVEN  CHANCES.  (5,113  feet).  Star, 
liustei  Keaton.  Here's  a  good  laugh  pro- 
ducer in  six  reels  with  Keaton  surrounded  by 
7  777  brides.  Book  it.  It's  all  comedy  and 
some  of  it  is  a  riot.  Print  new.  Sunday, 
yes.  Special,  no.  R-  A.  Preuss,  Arvada  The- 
atre, Colorado. 

SHOOTING  OF  DAN  McGREW.  (6,318 
feet)  Star,  Barbara  LaMarr.  Must  say 
that  this  picture  was  quite  a  drawing  card 
In  mv  house  and  everyone  enjoyed  it.  Buy 
it  right  and  it  will  draw  for  you.  Tone.  fair. 
Sunday,  no.  Special,  no.  Good  appeal.  Town 
and  country  class,  town  of  7,800.  Admission, 
in-25.  Herbert  Tapp,  Hippodrome  Theatre, 
(460  seats),  Sheridan,  Indiana. 

SILBNT  ACCUSER.  (6  reels).  Star, 
Eleanor  Boardman.  Raymond  McKee  and 
the  dog  "Peter  the  Great"  are  in  the  cast 
also  This  one  proved  a  very  satisfactory 
picture  for  us  and  our  patrons  complimented 
us  on  it  Metro  should  make  more  like  it  IX 
thev  want  to  sell  the  little  fellow.  Tone, 
okay.  Sunday,  yes.  Special  no.  Appeal 
ninetv  per  cent.  General  class,  town  of 
1  600  Admission,  10-20.  William  A  Clark. 
|      Castle  Theatre  (400  seats).  Havana.  111. 


July  18,  1925 


MOVING   PICTURE  WORLD 


335 


SINNERS  IN  SILK.  (5.750  feet).  Star. 
Adolphe  Menjou.  XA  very  fine  society  picture 
with  a  good  moral.  Every  flapper  should 
see  this  one.  Menjou  certainly  does  fine 
work.  Conrad  Nagel  and  Eleanor  Board- 
man  also  good.  Frank  H.  Wotton,  Park 
Theatre  (600  seats),  Lebanon,  New  Hamp- 
shire. 

Paramount 

CALL  OP  THE  CANYON.  (6,982  feet). 
Star,  Lois  Wilson.  Another  Zane  Grey  pic- 
ture. The  name  drew  a  crowd  If  nothing 
else,  but  this  one  was  a  good  one.  Tone, 
okay.  Sunday,  no.  Special,  no.  Fair  appeal. 
All  classes,  town  of  1,800.  Admission,  10-25. 
Miss  Zelma  Campbell.  Colonial  Theatre  (450 
seats),  Moulton,  Iowa. 

FEET  OF  CLAY.  (9,746  feet).  Star,  Rod 
LaRoque.  Pleased  only  fifty  per  cent,  of  my 
audience  which  was  very  limited  on  both 
nights  of  playing.  Tone,  fair.  Sunday,  no. 
Special,  no.  Fair  appeal.  Town  and  country 
class  town  of  7,800.  Admission  10-25.  Her- 
bert Tapp,  Hippodrome  Theatre  (460  seats), 
Sheridan,  Indiana. 

FORBIDDEN  PARADISE.  (7  reels).  Star, 
Pola  Negri.  About  Pola's  best  but  that's  not 
saying  much.  Pola  Is  certainly  a  dead  one 
here.  I  hardly  gross  rental  on  any  of  her 
junk  and  this  was  no  exception.  Tone,  okay. 
Sunday,  yes.  Special,  ho.  No  appeal.  All 
classes  town  of  3,000.  Admission  25-35.  T.  L. 
Barnett,  Finn's  Theatre  (600  seats),  Jewett 
City,  Connecticut. 

FORTY  WINKS.  (6,186  feet).  iStar,  Ray 
Griffith.  A  feature  comedy  that  is  very  en- 
tertaining. CJriffith  is  jake  for  the  part  he 
has.  Is  bound  to  please  all  classes.  Print 
excellent.  Yes  for  Sunday,  special,  no.  R.  A. 
Preuss,   Arvada   Theatre,    Arvada,  Colorado. 

GOLDEN  BED.  (8,594  feet).  Star,  Rod 
La  Rocque.  A  special  in  price  only  is  my 
opinion  of  this  one.  There  are  some  big 
scenes  all  right,  but  it  could  have  been  cut 
down  a  couple  of  reels  and  it  would  have 
been  much  better.  DeMille's  pictures  do 
not  draw  here  for  some  reason.  Tone,  okay. 
Sunday,  yes.  Special,  no.  Fair  appeal.  All 
classes  town  of  3,000.  Admission  25-35.  T.  L. 
Barnett,  Finn's  Theatre  (600  seats),  Jewett 
City,  Connecticut. 

GOLDEN  BED.  (8,594  feet).  Star  cast.  A 
very  good  one  although  the  reports  that  I 
have  read  didn't  say  so.  The  old  saying 
still  holds  good,  "If  it's  a  Paramount  It's 
the  best  in  town."  Tone,  okay.  Special,  yes. 
Good  appeal.  All  classes  town  of  1,800.  Ad- 
mission 10-25.  Miss  Zelma  Campbell,  Co- 
lonial Theatre  (450  seats),  Moulton,  Iowa. 

LIGHT  THAT  FAILED.  Star,  Percy  Mar- 
mont.  A  fair  picture.  Tone,  good.  Sunday, 
yes.  Appeal,  ninety  ,per  cent.  Robert  Wj, 
Hines.  Hines  Theatre,  Loyalton,  South 
Dakota. 

M  IDAME  SANS  GENE.  (9,994  feet).  Star, 
Gloria  Swanson.  A  picture  for  first  run  thea- 
tres, where  they  will  appreciate  it.  No  good 
for  town  theatre.  Made  an  awful  flop  for 
me.  You  may  get  $5.00  a  chair  in  New 
Y'ork,  but  in  small  town  don't  raise  your  ad- 
mission price.  With  my  patrons  it  was  just 
a  picture.  Fair  tone.  Yes  for  Sunday.  Draw 
all  classes,  town  1,200.  Admission  10-25.  J.  E. 
Lewis,  Everett  Theatre  (800  seats),  Middle- 
town,  Delaware. 

MONSIEUR  BEAU  CA I  RE.  (9,932  feet). 
Star,  Rudolph  Valentino.  Fine  story,  photog- 
raphy, acting  and  sets,  but  my  what  a  flop 
at  the  box  office.  Paramount  stung  me  on 
price.  I  worked  hard  and  gave  them  my 
house  time  and  overhead  for  three  days  in 
order  to  show  Rudy.  Never  again.  Tone,  fair. 
Sunday,  yes.  Special,  no.  No  appeal.  Small 
town  class  and  farmers  town  of  600.  Admis- 
sion 10-20-30.  H.  W.  Batchelder,  Gait  Thea- 
tre (175  seats),  Gait,  California. 

NEW  LIVES  FOR  OLD.  (6,796  feet).  Star, 
Betty  Compson.  A  real  good  picture.  I  say 
"good"  because  when  a  picture  pleases  my 
patrons  a  hundred  per  cent,  then  it  deserves 
honorable  mention,  and  this  did  that  very 
thing.  A  picture  which  offers  Miss  Comp- 
son a  rare  chance  and  she  takes  advantage 
of  it.  Good  tone  and  appeal.  Yes  for  Sunday 
and  as  special.  Draw  all  classes,  town  1,200. 
Admission  10-25.  J.  E.  Lewis,  Everett  Thea- 
tre (800  seats),  Middletown,  Delaware. 


When  it's  hot,  humid,  sticky. 
When  the  sun  keeps  the  people 
off  the  street  in  the  daytime  and 
the  showers  hold  'em  home  at 
night — you  cerainly  need  to  know 
what  pictures  you  can  consider 
sure-fire. 

Dependable  tips  are  the  only 
positive  information.  Watch  how 
the  tips  on  pictures  you  have  run 
agree  with  your  experience,  then 
follow  those  tip-senders. 

And  of  course  you  can't  follow 
if  the  tips  stop. 

That's  why  everybody  needs  to 
keep  on  shooting  in  the  stuff — 
now  more  than  ever! 

On  features.  On  serials.  On 
comedies.  On  the  News  reels. 
On  the  instructive  film  that  is 
INTERESTING. 

SEND  TIPS  ON  EVERY- 
THING. 


NIGHT  CLUB.  (5,721)  feet).  Star,  Ray 
Griffith.  A  farce  comedy  that  kept  them 
laughing  the  biggest  part  of  the  time.  Good 
tone  and  appeal.  No  as  special.  R.  A.  Preuss, 
Arvada   Theatre,   Arvada,  Colorado. 

NORTH  OF  .10.  (7,908  feet).  Star,  Lois  Wil- 
son. My  patrons  well  pleased  with  this  pic- 
ture and  it  contains  much  of  real  entertain- 
ing interest.  Tone,  good.  Sunday,  no.  Spe- 
cial, no.  Appeal,  ninety  per  cent.  Town  and 
country  class  town  of  7,800.  Admission  10- 
25.  Herbert  Tapp,  Hippodrome  Theatre  (460 
seats),  Sheridan,  Indiana. 

NORTH  OF  30.  (7,908  feet).  Star  cast.  If 
you  have  not  booked  this  one  boys — you're 
"back  numbers."  It's  as  good  as  "The  Cov- 
ered Wagon,"  in  photography,  suspense  and 
plot,  and  has  thrills  throughout  the  story.  A 
splendid  lesson  in  Texas  history,  visualiz- 
ing the  great  Southwest  in  the  early  days 
of  the  Lone  Star  State  and  featuring  a 
great  cattle  drive  through  a  hostile  Indian 
territory  to  North  of  36.  Can't  be  beat  in 
romance  and  adventure.  A  superb  cast.  Get 
it  quick,  fellows,  it's  wonderful.  Draw  city 
and  country  class,  town  of  3,000.  Admission 
20-50.  George  W.  Walther,  Dixie  Theatre  (500 
seats),  Kerrville,  Texas. 

NORTH  OF  3«.  (7,908  feet).  Star,  Lois  Wil- 
son. A  far  better  picture  than  "The  Covered 
Wagon."  It  should  bring  you  money  if  the 
rent  on  the  picture  isn't  too  high.  Tone,  okay. 
Sunday,  yes.  Special,  yes.  Good  appeal.  All 
classes  town  of  1,800.  Admission  10-25.  Miss 
Zelma  Campbell,  Colonial  Theatre  (450  seats), 
Moulton,  Iowa. 

OLD  HOME  WEEK.  (6,780  feet).  (By 
George  Ade.)  Star,  Thomas  Meighan.  Ran 
this  on  Saturday  night  and  the  K.  K.  K. 
had  quite  a  doings  here,  so  didn't  do  as 
well  as  expected.  Patrons  reported  good 
on  this.  Now  print,  tone  good.  Yes  for 
Sunday,  no  as  special.  R.  A.  Preuss,  Arvada 
Theatre,  Arvada,  Colorado. 

PETER  PAN.  (9,593  feet).  .Star,  Betty 
Bronson.  Enjoyable  picture  for  young  and 
old.  The  kids,  however  made  up  most  of 
my  three  days  showing  of  this  picture  and 
in  consequence  account  of  paying  Adolf  a 
big  price  for  it,  made  no  profit,  just  about 
broke  even.  Adolf  does  not  have  to  worry 
where  his  money  is  coming  from  as  long  as 
us  small  country  boys  are  working  for  him 
gratis.  Small  town  class  and  farmers  town 
of  1,800.  Admission  10-30.  R.  Kuhn,  Kuhn 
Theatre  (250  seats),  Lebanon,  Oregon. 

SACKCLOTH  AND  SCARLET.  (6,732  feet). 
Star,  Alice  Terry.  Another  picture  to  give 
the  advocators  of  censorship  something  to 
talk  about:  this  picture,  "Open  All  Night" 
and   "Man   Who   Fights   Alone,"   from  Para- 


mount has  created  a  sentiment  for  censor- 
ship among  our  better  patrons;  first  reel-and- 
a-half  "very  indecent"  (remarks  from  patrons 
leaving  show).  If  you  run  this,  look  it  over 
first  and  cut  out  the  first  reel  or  more  and 
you  will  have  a  fair  show.  Draw  middle  class 
and  had  very  bad  business.  H.  D.  Wharton, 
Pastime  Theatre,  Warren,  Arkansas. 

SHOCK  PUNCH.  (6,151  feet).  -Star,  Richard 
Dix.  Here's  a  dandy,  one  that  will  please 
them — and  a  good  one  for  your  Saturday 
program.  A.  Mitchell,  Dixie  Theatre,  Rus- 
sellville,  Kentucky. 

SHOCK  PUNCH.  Star,  Richard  Dix.  All  Dix 
pictures  please  and  as  usual  majority  of 
fans  were  satisfied.  A  picture  with  a  good 
punch.  Tone,  good.  Special,  no.  Good  ap- 
peal. Mixed  class  town  of  1,800.  Admission 
twenty-five  cents.  Fred  S.  Widenor.  Opera 
House  (492  seats),  Belvidere,  New  Jersey. 

SPANIARD.  (6,676  feet).  Star,  Ricardo  Cor- 
tez.  Proved  a  splendid  attraction  for  me  and 
audiences  liked  Cortez  in  his  role  as  the 
Spaniard.  Tone,  okay.  Sunday,  yes.  Special 
no.  Good  appeal.  All  classes  city  of  95,000. 
Admission  40-50.  Guy  O.  Kenimer,  Arcade 
Theatre   (1152  seats),  Jacksonville,  Florida. 

SPANIARD.  (6,676  feet).  Star,  Ricardo  Cor- 
tez. Very  good.  A.  Mitchell,  Dixie  Theatre 
(small  town  patronage),  Russellville,  Ken- 
tucky. 

TOO  MANY  KISSES.  (6,750  feet).  Star. 
Ttichard  Dix.  This  star  certainly  goes  over 
with  a  bang.  He's  coming  fast,  and  is  very 
popular  here.  Good  title,  good  business. 
Lots  of  fast  action  In  this  one.  Tone,  good. 
Sunday,  no.  Special,  no.  Eighty  per  cent  ap- 
peal. All  classes  town  of  6.000.  Admission  10- 
20-30.  Frank  H.  Wotton,  Park  Theatre  (600 
seats),   Lebanon,    New  Hampshire. 

TOP  OF  THE  WORLD.  (7  reels).  Star, 
Anna  Q.  Nilsson.  Fair  program.  Good  acting 
of  two  stars,  it's  chief  merit.  Fair  enter- 
tainment. Tone,  okay.  Sunday,  yes.  Special, 
no.  Appeal,  seventy-five  per  cent.  Small  town 
class  town  of  1.000.  Admission  10-35.  S.  G. 
Harsh,  Princess  Theatre  (249  seats),  Maple- 
ton,  Iowa. 

Producers*  Dist.  Corp. 

ROARING  RAILS.  (5,753  feet).  Star,  Harry 
Carey.  Splendid  picture.  Not  altogether  a 
western  but  a  picture  of  real  interest  never- 
theless. Tone,  good.  Sunday,  no.  Special,  no. 
Good  appeal  for  those  who  like  Carey.  Town 
and  country  class  town  of  7,800.  Admission 
10-25.  Herbert  Tapp,  Hippodrome  Theatre 
(460  seats).  Sheridan,  Indiana. 

ROARING  RAILS.  (5,753  feet).  Star,  Harry 
Carey.  Wherever  Carey  is  a  favorite,  this 
will  please.  It  has  a  good  theme,  railroad 
story.  Something  which  always  pleases  here. 
I  would  class  it  as  a  very  good  program 
offering.  Tone,  okay.  Sunday,  yes.  Special,  no. 
Good  appeal.  All  classes  town  of  3,000.  Ad- 
mission 25-35.  T.  L.  Barnett,  Finn's  Theatre 
(600  seats),  Jewett  City,  Connecticut. 

SILENT  SANDERSON.  (4,641  feet).  Star, 
Harry  Carey.  Western  theatres  and  family 
theatres  can't  go  wrong  on  Carey.  The  Pro- 
ducers Distributing  Corporation  Carey's  make 
the  F.  B.  O.  Carey's  look  like  comedies.  I 
only  hope  that  they  continue  to  keep  up  the 
good  work.  Tone,  only  fair.  'Sunday,  no. 
Special,  no.  Appeal,  eighty  per  cent.  Masses 
city  of  230,000.  Admission  10-20.  R.  M.  Ken- 
nedy, Royal  Theatre  (350  seats),  Birming- 
ham, Alabama. 

SILENT  SANDERSON.  (4,641  feet).  Star. 
Harry  Carey.  Very  fair  western  drama. 
Story  of  the  Yukon,  where  men  are  men,  etc. 
Box  office,  medium.  Fair  tone,  appeal  sixty 
per  cent.  No  for  Sunday  or  special.  Draw  all 
classes,  town  6,000.  Admission  10-20-30.  Frank 
H.  Wotton,  Park  Theatre  (600  setas),  Leb- 
anon, New  Hampshire. 

STOP  FLIRTING.  (5,161  feet).  Star,  Wanda 
Hawley.  A  fair  comedy-drama  which  gets 
a  little  tiresome  and  ends  up  something  like 
a  serial.  Pleased  about  sixty  per  cent.  Good 
tone.  Yes  for  Sunday,  no  as  special.  Draw 
miners  and  railroad  class,  town  3,500.  Ad- 
mission 10-35.  Giles  Master,  Strand  Theatre, 
Gallup,  New  Mexico. 

TIGER      THOMPSON.      (5,700   feet).  Star, 


336 


MOVING    PICTURE  WORLD 


July  18,  1925 


Harry  Carey.  A  good  clean  western  with 
plenty  of  action,  well  photographed.  Just 
enough  comedy  and  Harry's  popularity  re- 
mains in  its  dominate  position  with  our 
patrons.  Even  the  "western  shunners"  come 
to  see  Carey.  Tone,  good.  Sunday  yes.  Spe- 
cial, no.  Appeal,  one  hundred  per  cent.  D. 
B.  Rankin,  Co-operative  Theatre,  Idana, 
Kansas. 

TIGER  THOMPSON.  (5,700  feet).  Star, 
Harry  Carey.  About  the  same  as  all  his  pic- 
tures and  are  good  bets  for  a  small  town. 
Nothing  big  but  will  pass  as  the  average 
western  program  offering.  It  seems  to  me 
that  there  are  not  as  many  good  westerns 
on  the  market  today  as  in  former  years. 
Tone,  okay.  Sunday,  yes.  Special,  no.  Good 
appeal.  All  classes  town  of  3,000.  Admission 
25-35.  T.  L.  Barnett,  Finn's  Theatre  (600 
seats),  Jewett  City,  Connecticut. 

WELCOME  STRANGER.  (6,618  feet).  Star, 
Florence  Vidor.  A  great  picture  and  one  of 
the  best  that  we  have  ever  shown.  Well 
acted  and  well  directed  and  full  of  good 
comedy  so  what  more  would  you  want.  Tone, 
good*  Sunda|y,  yes.  Special,  yes.  Railroad 
class  and  miners  town  of  3,500.  Admission 
10-35.  Giles  Master,  Strand  Theatre,  Gallup, 
New  Mexico. 

United  Artists 

THROUGH  THE  BACK  DOOR.  Star,  Mary 
Pickford.  Here  is  an  old  one  that  our  pa- 
trons enjoyed  much  more  than  some  of  her 
later  pictures.  A  dandy  story  and  good  act- 
ing. Tone,  good.  Sunday,  yes.  Special,  no. 
Good  appeal.  Town  and  rural  class  town  of 
1,029.  Admission  10-25.  W.  C.  Geer,  Princess 
Theatre  (175  seats),  Vermont,  Illinois. 


Universal 


RIDGEWAY  OF  MONTANA.  (4,842  feet), 
star,  Jack  Hoxie.  A  pretty  fair  western  fea- 
ture that  played  to  light  business.  This  star 
does  not  draw  here.  Tone,  fair.  Sunday,  no. 
Special,  no.  Fair  appeal.  Town  and  rural 
class  town  of  1,028.  Admission  10-25.  W.  C. 
Geer,  (Princess  Theatre  (175  seats),  Ver- 
mont, Illinois. 

RIDING  KID  FROM  POWDER  RIVER.  (5,- 
727  feet).  Star,  Hoot  Gibson.  Everyone 
seemed  to  enjoy  this  one  so  It  must  have 
pleased.  Hoot  is  becoming  quite  popular  here 
for  some  unknown  reason,  as  he  never  used 
to  be.  He  has  had  some  good  stories  lately. 
Maybe  that's  the  reason.  Tone,  okay.  Sun- 
day, yes.  Special,  no.  Good  appeal.  All 
classes  town  of  3,000.  Admission  25-35.  T.  J. 
Barnett,  Finn's  Theatre  (600  seats),  Jewett 
City,  Connecticut. 

RIDIN'  THUNDER.  Star,  Jack  Hoxie.  Here's 
a  good  western  that  will  keep  them  howl- 
ing. The  kids  think  Hoxie's  great  in  this 
one  and  he  actually  does  a  little  real  work 
outside  of  posing.  Tone,  fair.  Sunday,  yes. 
Special,  no.  Appeal,  seventy  per  cent.  All 
classes  city  of  230,000.  Admission  10-20.  R. 
M  Kennedy,  Royal  Theatre  (350  seats),  Bir- 
mingham, Alabama. 

ROARING  ADVENTURE.  Star,  Jack  Hoxie. 
About  as  poor  as  all  his  stories.  He  does  not 
draw  a  bit  here  now  and  I  don't  know  as 
I  can  blame  the  people.  I  consider  him  the 
poorest  western  actor  on  the  screen  today. 
Tone,  okay.  Sunday,  yes.  Poor  appeal.  All 
classes  town  of  3,000.  Admission  25-35.  T.  L. 
Barnett,  Finn's  Theatre  (600  seats),  Jewett 
City,  Connecticut. 

SMOULDERING  FIRES.  Star,  Pauline  Fred- 
crick.  This  is  a  yood  picture  and  pleased  a 
small  audience.  Have  had  too  much  sex 
stuff  lately  and  my  people  are  getting  tired 
of  it.  Tone,  good.  Sunday,  yes.  Special,  no. 
Fair  appeal.  Small  town  class  and  farmers 
town  of  1,800.  Admission  10-30.  R.  Kuhn, 
Kuhn  Theatre  (250  seats),  Lebanon,  Oregon. 

TAMING  THE  WEST.  (5,304  feet).  Star, 
Hoot  Gibson.  This  is  the  best  western  that 
Gibson  has  made  and  is  very  good  and  is 
a  picture  that  will  please  everybody  as  it 
is  full  of  good  comedy.  Tone,  good.  Sun- 
day, yes.  Special,  yes.  Railroad  class  and 
miners  town  of  3,500.  Admission  10-35.  Giles 
Master,  Strand  Theatre,  Gallup,  New  Mexico. 

TORNADO.  (6,576  feet).  Star,  House  Peters. 
One  great  picture  of  the  northern  woods  and 
lumber  camps.     Very   interesting  story  and 


Mary   Pickford    and   her   director,  William 
Beaudine,  who  directed   "Little  Annie  Roo- 
ney,"    a    United   Artists  picture. 


the  acting  of  entire  cast  is  excellent.  Scenes 
of  the  stor.m  are  very  vivid  and  realistic.  All 
in  all,  an  extra  good  picture.  Tone,  okay. 
Sunday,  yes.  Special,  no.  Good  appeal.  All 
classes  town  of  3,000.  Admission  25-35.  T.  L. 
Barnett,  Finn's  Theatre  (600  seats),  Jewett 
City,  Connecticut. 

WESTERN  WALLOP.  Star,  Jack  Hoxie.  All 
to  the  mustard;  pleased  the  patrons.  Always 
does.  This  is  the  kind  of  picture  they  want. 
Hoxie  always  good.  Tone,  good.  Sunday,  yes. 
Appeal,  ninety-nine  per  cent.  Middle  and 
working  class  city  of  25,000.  Admission  10- 
25.  Ed.  C.  Curdts,  Bijou  Theatre  (365  seats), 
Greenville,  South  Carolina. 

WINE.  (6,220  ft.)  Star  cast.  A  real,  honest- 
to-goodness  picture  and  when  you  run  this, 
step  on  it.  Boost  it  for  all  it's  worth.  New 
print.  God  tone.  Appeal  ninety-five  per  cent. 
Yes  for  Sunday  and  special.  Draw  big  city 
class.  Admission  ten  cents.  Stephen  6.  Bren- 
ner, Eagle  Theatre,  Baltimore,  Maryland. 


Vitagraph 


SCHOOL  FOR  WIVES.  Star,  Conway  Tearle. 
Good  picture,  heavy  drama,  and  made  for 
the  better  class.  Picture  is  a  little  far 
fetched,  he  who  refuses  to  touch,  200,000,000 
dollars  because  it  was  ground  out  of  the 
poor.  They  don't  make  those  kind.  Tone, 
good.  Sunday,  yes.  Special,  no.  Appeal,  sixty- 
five  per  cent.  All  classes  town  of  6,000.  Ad- 
mission 10-20-30.  Frank  H.  Wotton,  Tark 
Theatre  (600  seats),  Lebanon,  New  Hamp- 
shire. 

TWO  SHALL  BE  BORN.  (6  reels).  Star 
cast.  Good  picture  but  failed  to  draw  as  it 
should.  Tone,  good.  Sunday,  no.  Special,  no. 
Appeal,  eighty  per  cent.  Middle  and  work- 
ing class  city  of  25,000.  Admission  10-25. 
Ed.  C.  Curdts,  Bijou  Theatre  (365  seats), 
Greenville,  South  Carolina. 

WILDFIRE.  Star,  Aileen  Pringle.  This  is 
a  very  fine  race  horse  picture.  We  played 
it  right  out  of  can,  and  had  nothing  but 
•;ood  reports  from  the  audience.  We  will  be 
torry  when  the  Vitagraph  Exchanges  are  no 
more,  and  we  receive  wonderful  treatment 
from  them,  out  of  Boston.  Tone,  good.  Sun- 


day, yes.  Special,  yes.  Appeal,  seventy-five 
per  cent.  All  classes  town  of  6,000.  Admission 
10-20-30.  Frank  H.  Wotton.  Park  Theatre 
(600  seats),  Lebanon,  New  Hampshire. 

Warner  Brothers 

RECOMPENSE.  (7,400  feet).  Stars,  Monte 
Blue,  Marie  Prevost.  If  Will  Hays  put  a  ban 
on  "Simon  Called  Peter"  then  why  the  devil 
did  "Recompense"  get  by?  More  kicks  on  this 
picture  than  on  any  we  have  run  before 
Booked  for  two  days,  had  to  pull  it  oft  after 
first  two  shows.  Ministers  and  Calamity 
Howlers  on  my  duster  for  having  shown  such 
a  picture.  Somebody  promote  among  the 
producers,  "Cleaner  and  Better  Pictures!"  H. 
D.  Wharton,  Pastime  Theatre,  Warren.  Ark. 

THIS  WOMAN.  Star,  Irene  Rich.  Fair  pic- 
ture of  the  program  type.  Miss  Rich  gives 
a  very  creditable  performance;  rest  of  the 
cast  good.  Picture  appealed  to  the  feminine 
sex.  Box  office,  medium.  Fair  tone.  Appeal 
seventy-five  per  cent.  Yes  for  Sunday,  no  as 
special.  Draw  general  class,  town  6,000  Ad- 
mission 10-20-30.  Frank  H.  Wotton,  Park 
Theatre  (600  seats),  Lebanon,  New  Hamp- 
shire. 


Comedies 


BOY  FRIEND.  (Educational).  Star,  Larry 
Semon.  A  real  good  comedy  and  one  of 
Larry's  best.  Railroad  class  and  miners  town 
of  3,500.  Admission  10-35.  Giles  Master,  Strand 
Theatre,  Gallup,  New  Mexico. 

BROTHERS   UNDER  THE   CHIN.  (Pathe). 

Star,  Stan  Laurel.  Just  a  fair  comedy.  Stan 
Laurel  comedies  are  Pathe's  poorest  to  my 
notion.  Not  in  a  class  with  "Our  Gang"  com- 
edies. D.  B.  Rankin,  Co-operative  Theatre, 
Idana,  Kansas.  « 

PAJDL1  LIKE.  (Educational).  This  one  is 
a  wow,  a  laugh  a  second,  the  laughter  was 
so  loud  and  good  natured  that  they  nearly 
tore  the  building  apart.  Working  class  town 
of  2,800.  Admission  15-25.  David  W.  Strayer, 
Mt.  Joy  Theatre  (250  seats),  Mt.  Joy,  Penn- 
sylvania. 

MEET  THE  MISSIS.  (Pathe).  Star,  Glenn 
Tyron.  A  comedy  that  pleased  although  it  Is 
very  tame  compared  to  some  of  the  slap- 
stick comedies  on  the  market.  Print  new. 
Yes  for  Sunday.  Draw  big  city  type.  Stephen 
G.  Brenner,  Eagle  Theatre,  Baltimore,  Mary- 
land. 

MONSIEUR  DON'T  CARE.   (F.  B.  O.)  Star, 

Stan  Laurel.  A  burlesque  on  "Monsieur 
lieaucaire"  and  it  is  a  knockout.  Laughs  from 
start  to  finish  and  that's  Just  what  you  ex- 
pect in  a  comedy.  Print  new.  Draw  big  city 
class.  Stephen  G.  Brenner,  Eagle  Theatre, 
Baltimore,  Maryland. 

NECK    AND    NECK.    (Educational).  Good 

comedy.    Business  very  poor.  W.  D.  LaFerry, 
Roseville  Theatre,  Roseville,  Georgia. 

MP  O'  SCOTCH.  (Fox).  A  real  good  slap- 
stick comedy.  Print  new.  Draw  big  city 
types,  admission  always  ten  cents.  Stephen 
U.  Brenner,  Eagle  Theatre,  Baltimore,  Mary-  IE^, 

land. 

NOBODY    WORKS    BUT   FATHER.  (Fox). 

This  is  a  good  comedy  but  don't  expect  it  to 
be    anything    like    the    old    song,    tNobody  ( 
Works  but  Father."  Print  new.  Stephen  G.  i 
Brenner,    Eagle    Theatre,    Baltimore,    Mary-  , 
kind.  ,.. 

RADIO  RIOT.   (Fox).  Like   most  of  Fox's  I 
comics   only   fair.     A   few   laughs    now  and 
then.   Working  class  town  of  2,800.  Admis- 
sion 15-25.    David  W.  Strayer,  Mt.  Joy  Thea-    II  r"t 
tre  (250  seats),  Mt.  Joy,  Pennsylvania. 

KIMMIES     AN  D     RAZORS.      ( Vitagraph). 

Star,  Harry  Semon.  (Re-issue).  Just  a  good 
one-reel  comedy.  Stephen  G.  Brenner,  Eagle 
Theatre,  Baltimore,  Maryland. 

SOUTH   OF  THE   NORTH    POLE.  (Pathe). 

Spat  Family.  Not  as  good  as  they  used  to 
be  but  it'  will  go  over.  Print  new.  Big  city. 
Stephen  G.  Brenner,  Eagle  Theatre,  Balti- 
more, Maryland. 


t 

6 

C- 

n 

k. 
t 


FIRE  TROUBLE.  (Pathe).  "Our  Gang." 
Have  run  several  of  these  Gang  comedies  and 


July  18,  1925 


MOVING    PICTURE  WORLD 


337 


Fill  In  Tear  Out  Send  Along 

Straight  From  the  Shoulder  Report 

Van:  I  am  an  exhibitor.  I  want  to  help  exhibitor  Independence  from  poor  pictures.  So  I  send  this  tip  and  will  send  others 
if  you  will  send  me  your  regular  blanks.  I'll  live  up  to  the  ethics  of  "Our  Gang"  by  being  fair  to  picture  and  to  exhibitor. 
Here's  my  tip  on 

Title   Producer   Star   

My  report  

Audience  appeal  Suitable  for  Sunday?  A  Special?  

Signature   of  Exhibitor  

Theatre   No.  Seats  Town   State   


they  are  thoroughly  enjoyed  .  by  all.  They 
always  supply  plenty  of  laughs.  If  you  have 
one,  let  the  kids  know  it  and  they  will  bring 
the  grownups.  Town  of  4,000.  R.  D.  Nowell, 
Idlehour  Theatre,  Monroe,  Georgia. 

TROUBLE  MIAKER.  <F.  B.  O.)  Star,  Jim- 
mie  Aubrey.  Aubrey  is  noted  as  a  laugh  pro- 
ducer, but  this  is  about  the  worst  he  has 
made  so  far.  Due  to  using  very  old  gags. 
Print  new.  Stephen  G.  Brenner,  Eagle  Thea- 
tre, Baltimore,  Maryland. 

UPON  THE  FARM.  (Fox  Imperial).  A  very 
good  comedy  and  a  laugh  from  start  to  fin- 
ish. Railroad  class  and  miners  town  of  3,- 
600.  Admission  10-35.  Giles  Master,  Strand 
Theatre,  Gallup,  .New  Mexico. 

UPON  THE  FARM.  (Fox).  A  fairly  good 
two  reel  comedy  but  nothing  like  as  good 
as  the  Van  Bibber  series.  Fox  comedies  as  a 
whole  are  very  good.  All  classes  city  of  230,- 
000.  Admission  10-20.  R.  M.  Kennedy,  Royal 
Theatre   (350  seats),  Birmingham,  Alabama. 


Serials 


INTO  THE  NET.  (Pnthe).  Ran  the  first 
chapter  and  It  starts  off  good.  Believe  this 
one  is  going  over  although  have  had  some 
bad  experiences  with  serials.  Town  of  4.000. 
R.  L».  Nowell,  Idlehour  Theatre,  Monroe, 
Georgia. 

INTO  THE  NET.  (Pathe).  Star,  Jack  Mul- 
hall.  Have  just  finished  this  serial  and  want 
to  say  that  it  is  good.  I  never  thought  much 
of  serials  but  must  admit  that  this  one  has 
increased  the  business.  I  recommend  it  to 
any  exhibitor.  Tone,  okay.  Sunday,  yes.  Good 
appeal.  All  classes  town  of  3,000.  Admission 
25-35.  T.  L.  Barnett,  Finn's  Theatre  (600 
seats),  Jewett  City,  Connecticut. 

RIDDLE  RIDER.  (Universal).  Star,  Wil- 
liam Desmond.  I  have  played  four  episodes 
of  this  serial  and  it's  going  like  a  house 
afire.  Consider  it  the  best  serial  bet  with 
the  exception  of  "Into  the  Net"  that  I  have 
ever  run.  The  director  knows  his  business, 
and  puts  in  the  punch,  that  brings  them 
back  again.  Also  a  good  company  to  do 
business  with.  Tone.  good.  Sunday,  no.  Ap- 
peal, eightv  per  cent.  All  classes  town  of 
6,000.  Frank  H.  Wotton,  Park  Theatre,  Le- 
banon, New  Hampshire. 


Short  Subjects 

BY  HOOK  OR  CROOK.  (Pathe-Sportllght). 

This  should  appeal  to  the  men  who  like  fish- 
ing as  there  are  some  very  beautiful  scenes 
on  the  lakes  and  brooks.  Print  new.  Good 
appeal,  suitable  for  Sunday.  Big  city  draw. 
Stephen  G.  Brenner,-  Eagle  Theatre,  Balti- 
more, Maryland. 


FOX  NEWS,  NO.  70.  This  has  several  views 
of  Tom  Mix's  visit  to  Baltimore  and  the 
crowds  in  these  views  prove  Mix  is  very 
popular  here.  The  balance  of  this  reel  has 
interesting  subjects.  Stephen  G.  Brenner, 
Eagle  Theatre,  Baltimore,  Maryland. 

GO-GETTERS.  (F.  B.  O.)  (12  capters — 
each  complete  story).  Just  finished  this  sub- 
ject and  must  say  they  are  good.  "Pace- 
makers" sure  to  follow.  Prints  fine.  R.  A. 
Preuss,  Arvada  Theatre,  Arvada,  Colorado. 

PATHE  REVIEWS.  This  review  is  good 
enough  for  any  program  as  a  "filler"  and  it 
will  make  plenty  of  friends:  Pathecolor  in 
this  reel  is  very  beautiful.  Yes  for  Sunday, 
very  good  appeal.  Stephen  G.  Brenner,  Eagle 
Theatre,  Baltimore,  Maryland. 

Independents 

BORDER  JUSTICE.  (State  Right).  Star, 
Bill  Cody.  Fair  western,  rather  on  the  blood 
and  thunder  order  but  when  they  like  west- 
erns it  will  make  good.  Tone,  good.  Sun- 
day, yes.  Special,  no.  Fair  appeal.  Small 
town  class  and  farmers  town  of  600.  Admis- 
sion 10-20,  10-30.  H.  W.  Batchelder,  Gait 
Theatre  (175  seats).  Gait,  California. 

CRACKER.)  ACK.  (C.  C.  Burr).  Star, 
Johnny  Hines.  (7  reels).  Johnny's  latest  and 
it's  another  good  one.  Boys,  if  you  haven't 
played  Johnny's  other  two  "The  Speed  Spook" 
and  "The  Early  Bird,"  do  so  now.  They  are 
bound  to  make  money  for  you.  Good  tone, 
very  good  appeal.  Print  couldn't  be  better. 
R.  A.  Preuss,  Arvada  Theatre,  Colorado. 

DRUMS   OF  JEOPARDY.   (State  Right).  A 

good  program  picture.  Good  tone.  Appeal 
ninety  per  cent.  Yes  for  Sunday  but  no  as 
special.  Draw  farm  and  country  class  town 
1,000.  Admission  10-30.  Robert  W.  H'ines, 
Boyd's  Hall  Theatre  (550  seats),  Bowdle, 
•South  Dakota. 

FIGHTING  THE   FLAMES.    (State  Right). 

Star  cast.  Good  fire  picture.  Have  seen  bet- 
ter fire  scenes  but  not  often.  Tone,  good. 
Sunday,  yes.  Special,  yes.  Appeal,  seventy- 
five  per  cent.  Conservative  class  city  of  23,- 
000.  Admission  twenty-five  cents.  D.  J. 
Adams,  Auditorium  Theatre  (1,000  seats), 
Concord,  New  Hampshire. 

GAMBLING  WIVES.  (State  Right).  Star, 
Marjorie  Daw.  Just  fair,  well  acted  and  well 
directed  but  not  muoh  of  a  story.  Tone,  good. 
Sunday,  yes.  Special,  no.  Railroad  class  and 
miners  town  of  3,500.  Admission  10-25.  Giles 
Master,  Strand  Theatre,  Gallup,  New  Mexico. 

GIRLS  MEN  FORGET.  (Principal).  Star. 
Patsy  Ruth  Miller.  Two  days  to  good  busi- 
ness. A  flapper  story  liked  by  the  majority. 
Draw  general  class,  city  35,000.  Admission 
6,000.  Frank  H.  Wotton,  Park  Theatre,  Leb- 
anon, New  Hampshire. 


MAN   FROM   RIO   uiRANDE.   (State  Right). 

Star,  Art  Mix.  A  very  poor  attempt  to  im- 
itate the  inimitable  Tom  Mix  that  will  send 
the  audience  away  with  a  bad  taste  in  their 
mouths.  No  tone.  Sunday,  no.  Special,  no. 
Appeal,  thirty  per  cent.  All  classes  city  of 
230,000.  Admission  10-20.  R.  M.  Kennedy, 
Roya]  Theatre  (350  seats),  Birmingham,  Ala- 
bama. 

NIGHT  SHIP.  (Gotham  Production).  Star 
Mary  Carr.  A  good  action  picture.  Would 
class  it  as  a  good  program  offering.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Fair  appeal. 
All  classes  town  of  3,000.  Admission  25-35. 
T.  L.  Barnett,  Finn's  Theatre  (600  seats), 
Jewett  City,  Connecticut. 

OH  BILLY.  (State  Right).  Star,  Billy  West. 
Just  a  fair  comedy  a  little  overdone.  Print 
new.  Fair  appeal.  Big  city.  Stephen  G.  Bren- 
ner, Eagle  Theatre,  Baltimore,  Maryland. 

PLAYGROUND.  (State  Right).  First  time 
here,  well  liked.  Working  class  town  of  2.- 
S00.  Admission  15-25.  David  W.  Strayer,  Mt. 
Joy  Theatre  (250  seats),  Mt.  Joy,  Pennsyl- 
vania. 

RECKLESS    RIDIN'    BILL.    (State  Right). 

Star  cast.  The  star  in  this  one  is  unknown 
but  he  is  fair  and  will  satisfy  western  fans. 
It  is  very  good  story.  Print  new.  Tone, 
okay.  Sunday,  no.  Special,  no.  Fair  appeal. 
Big  city.  Stephen  G.  Brenner,  Eagle  Thea- 
tre,  Baltimore,  Maryland. 

RIDIN'  MAD.  (State  Right).  Star,  Yakima 
Canutt.  Aside  from  some  very  good  stunts 
by  the  star  who  surely  can  ride  a  horse 
but  cannot  act.  This  is  only  a  fair  pic- 
ture. It  takes  more  than  stunts  to  make  a 
picture.  Tone,  okay.  Sunday,  yes.  Special,  no. 
Good  appeal.  All  classes  town  of  3,000.  Ad- 
mission 25-35.  T.  L.  Barnett,  Finn's  Theatre 
(600  seats),  Jewett  City,  Connecticut. 

RIDIN'  WEST.  (State  Right).  Star  cast. 
Another  one  of  those  good  westerns.  Never 
fails  to  please  our  patronage.  Tone,  good. 
Sunday,  okay.  Appeal,  ninety-five  per  cent. 
Middle  and  working  class  city  of  25,000.  Ad- 
mission 10-25.  Ed.  C.  Curdts,  Bijou  Theatre 
(365  seats),  Greenville,  South  Carolina. 

RUSTLERS  AND  ROMANCE.  (Arrow).  Star, 
Yakima  Canutt.  Only  fair,  is  my  opinion  of 
this  one.  Very  weak  plot.  The  only  redeem- 
ing feature  of  it  was  the  riding  of  Can- 
utt. That  boy  can  ride  but  you  must  have 
more  than  riding  to  make  a  picture.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Good  appeal. 
All  classes  town  of  3,000.  Admission  15-25- 
35.  T.  L.  Barnett,  Finn's  Theatre  (600  seats), 
Jewett  City,  Connecticut. 

THROUGH   THE   FLAMES.    (State  Right). 

Star,  Richard  Talmadge.  Good  little  picture: 
nothing  big,  but  all  right  for  program  show. 
Good  tone  and  appeal.  Yes  for  Sunday,  no  as 
special.  Draw  small  town  and  farmers,  town 
600.  Admission  10-20,  10-30.  H.  D.  Batchelder, 
Gait  Theatre  (175  seats),  Gait,  California, 


Newest  Reviews  and  Comments 


EDITED  BY  CHARLES  S.  SEWELL 


"The  White  Desert" 


Unusually    Tens*    Drama    and  Tremendous 
Thrill  of  Avalanch  of  Snow  in  Metro- 
Coldwyn  Feature 

Reviewed  by  C.  S.  Sewell 

Under  the  title  "The  White  Desert"  which 
to  the  average  mind  conveys  no  idea  of  the 
real  nature  or  locale  of  the  story  and  in  fact 
will  probably  suggest  to  many  that  it  is  another 
sheik  picture,  Metro-Goldwyn  is  offering  a 
tensely  dramatic  story  of  railroad  building  in 
winter  through  the  heart  of  the  snow-covered 
mountains  of  the  West. 

Courtney  Riley  Cooper  supplied  the  story 
and  Reginald  Barker  directed ;  both  have  many 
successes  to  their  credit,  and  as  it  reaches  the 
screen  this  picture  should  prove  a  thoroughly 
entertaining  film  for  the  majority,  and  taking 
into  consideration  its  snow  stuff  should  prove 
considerably  above  the  average  as  a  hot-wea- 
ther attraction. 

This  picture  by  no  means  depends  on  its 
atmosphere,  however.  In  the  first  place  the 
big  scene  is  a  tremendous  and  absolutely  new 
thrill.  Pictures  with  big  flood  scenes  that 
sweep  everything  before  them  have  become 
commonplace,  but  here  we  have  similar  destruc- 
tion wrought  by  a  terrific  avalanche  of  snow. 
It  seems  as  if  millions  of  tons  come  sliding 
down  the  mountainside ;  you  actually  see  it  in 
huge  cataracts  falling  over  the  sheltered  place 
in  which  the  principals  are  imprisoned,  and 
in  another  scene  it  seems  to  entirely  engulf 
and  bury  a  score  of  workmen-  Oh  boy,  here 
is  a  real  thrill  that  will  bring  you  to  the 
edge    of    your  seat. 

While  this  scene  comes  fairly  early  in  the 
picture  it  does  not  anti-climax  what  follows, 
but  rather  serves  as  a  forceful  basis  for  a 
lot  of  stirring  action.  It  is  here  that 
the  real  drama  commences,  with  the  cam;) 
marooned  from  outside  help,  all  wires  down, 
and  without  food  and  with  a  blizzard  i  aging. 
Director  Barker  has  admirably  succeeded  in 
putting  over  the  tenseness  oi  the  drama  and 
by  a  number  of  skillful  touches  shows  the 
tremendous  nervous  tension  of  the  characters 
while  they  are  just  waiting  to  be  rescued,  un- 
able to  do  anything  and  slowly  starving. 

When  one  after  one  the  leading  characters 
start  out  for  help  and  are  brought  back  frozen 
and  finally  the  hero  and  his  brave  but  week 
companion  who  is  spurred  on  with  the  neces- 
sity of  obtaining  milk  for  his  new  born  babe, 
finally  succeeds  in  summoning  help  you  feel 
with  them  the  thrill  of  accomplishment  against 
terrific  odds. 

We  don't  recall  a  picture  in  which  the  en- 
tire atmosphere  of  the  production  is  better  sus- 
tained. There  is  snow,  and  more  snovv  and 
the  chilly  breath  of  winter  in  practically  every 
scene,  the  mountainside  and  entire  landscape 
is  covered  deeply  and  there  are  excellent  se- 
quences showing  tremendous  locomotive  snow 
removers  bucking  and  ploughing  through  heavy 
drifts. 

While  the  story  is  forceful  and  dramatic 


Features  Reviewed 
In  This  Issue 

Cyrano  de  Bergerac  (Atlas) 
Happy  Warrior,  The  (Vitagraph) 
Lady    Who    Lied;    The  (First 

National) 
Lucky  Devil,  The  (Paramount) 
Little  Giant,  The  (Universal) 
Passionate  Youth  (Truart) 
Texas   Trail,   The    (Prod.  Dist. 

Corp.) 

White    Desert,     The  (Metro- 
Gokfwyn) 


enough  without  it,  a  melodramatic  sequence 
which  packs  a  good  punch  has  been  introduced 
for  good  measure,  in  which  the  villain  at- 
tacks the  girl  and  she  keeps  him  at  bay  until 
the  hero's  arrival  by  throwing  a  pan  of  boil- 
ing water  in  his  face. 

While  Pat  O'Malley  has  the  leading  role, 
Claire  Windsor  and  Robert  Frazer  as  well  as 
the  others  in  the  cast  all  give  excellent  per- 
formances, but  it  is  really  the  tenseness  of 
the  drama  and  the  thrill  of  the  avalanche  that 
are  the  big  points. 

Cast 

Robinette   Claire  Windsor 

Barry   pat  O'MnHey 

Keith   Fohert  Frazer 

Foster   William  Fugrene 

Mrs.   Foster  I'riseilla  Ilonner 

Rani   Snitz  Edwards 

Doctor   Milton  Rose 

l!ui'k   Matthew  Betz 

Story   hy   Courtney   Riley  t'ooper. 
IJireeted  by  Reginald  Barker. 
Length,  6,4«4  feet. 
Story 

Work  is  being  rushed  on  a  tunnel  through 
the  mountains.  Keith  is  the  engineer  in 
charge  and  Barry  is  the  superintendent. 
Both  are  in  love  with  Robinette,  the  presi- 
dent's daughter.  Winter  comes  and  Barry 
warns  Keith  that  the  blasts  are  too  big  and 
are  liable  to  loosen  the  snow  above,  but 
Keith  anxious  to  make  a  record  does  not 
heed  the  warning.  Finally  a  tremendous 
avalanche  slides  down  the  mountain  side 
hurling  about  half  of  the  camp  over  the 
cliff,  destroying  the  commissary  and  tele- 
phone lines.  A  blizzard  adds  to  the  plight 
of  the  marooned  party.  Keith  goes  out  to 
try  and  get  word  through  but  fails,  then 
Barry  decides  to  go,  and  Robinette  confesses 
her  love  for  him.     During  all  this  time  the 


Mr.  Exhibitor:  Ask  at  the  Film  Exchanges 
for  the 


It's  little  to  ask  for,  but  it's  the  only 
reliable  aid  you  can  give  your  musicians 
to  help  put  the  picture  over. 


nerves  of  the  men  who  have  been  without 
food  and  awaiting  death  are  on  edge,  the 
tension  becoming  terrific.  Barry  gets  word 
through  and  a  relief  train  after  bucking  the 
heavy  snows  finally  arrives.  Barry  gets  to 
Robinette  just  in  time  to  save  her  from  the 
attack  of  a  maddened  brute  whom  she  has 
blinded  by  throwing  boiling  water  In  his 
face. 


"The  Lucky  Devil" 


Ajlhor   Vvho   Wrote   Wallace  Reid's  Breezy 
Stories  Supplies  a  Sure-Fire  One  for 
Richard  Dix 

Reviewed  by  t  .  >.  Sewell 

Remember  the  breezy  and  delightful  auto- 
racing  comedy  dramas  in  which  the  late  Wal- 
lace Keid  scord  such  big  hits?  Well,  Byron 
Nforgan  who  wrote  those  stories  is  the  author 
of  "The  Lucky  Devil,"  Richard  Dix's  newest 
starring  vehicle  for  Paramount. 

After  having  appeared  in  a  wide  variety  of 
roles,  Dix,  for  the  first  time  since  he  be- 
came a  box-office  magnet,  appears  as  a  real 
racing  driver,  piloting  a  speed  wagon  in  a 
big  road  race. 

The  plot  is  of  the  same  type  as  the  previous 
Morgan  stories,  which  means  that  there  is 
plenty  of  action  to  keep  up  the  interest.  The 
opening  flash  shows  Dix  as  a  man  of  the 
great  outdoors,  the  camera  moves  back  and 
you  see  it  is  a  display  in  a  department  store. 
Dix  wins  a  big  auto  in  a  raffle  and  despite 
the  fact  that  it  has  proved  a  hoodoo  starts  for 
California.  The  hoodoo  follows.  He  is  mis- 
taken for  the  real  owner,  is  robbed  and  gets 
in  bad  with  the  "Girl's"  aunt  but  through  the 
girl's  assistance  manages  to  enter  a  big  race 
and  wins  both  race  and  girl. 

While  possibly  it  is  not  quite  as  snappy 
and  spontaneous  as  some  of  this  author's 
previous  stories,  it  keeps  moving  at  a  good 
fast  pace  and  contains  a  lot  of  situations  that 
are  sure-fire  with  an  audience.  There  is  a 
pleasing  romance  with  just  the  right  amount 
of  pathos  and  sympathy  for  the  girl  and 
hero  when  they  go  broke.  Some  good  road- 
side scenes  show  the  way  the  "hoodoo"  seems 
to  be  always  after  Dix  as  one  thing  after 
another  happens  to  him.  There  is  a  good  snap- 
py ring  fight  with  a  real  "pug"  Gunboat  Smith 
in  which  Dix  is  subjected  to  some  pretty  good 
mauling  and  it  is  a  relief  to  find  he  does  not 
knock  him  out  but  he  does  stay  the  two 
rounds  necessary  for  the  prize  money. 

The  auto  race  occupies  quite  a  large  part 
of  the  film  and  to  sustain  the  interest  there  is 
considerable  by-play,  the  destruction  of  a  cart 
on  the  roadside,  splashing  of  mud  on  nice 
clean  clothes,  the  efforts  of  the  spectators  to 
watch  the  whizzing  cars  resulting  almost  in 
St.  Vitus'  dance  and  amusing  touches  even 
though  they  are  familiar  devices  to  get  laughs. 

There  is  good  pep  in  the  race  itself,  for  in 
addition  to  the  natural  interest  of  a  contest 
of  this  kind,  thrills  are  provided  by  the  efforts 
of  two  "difty"  drivers  to  ditch  the  hero's  car. 


July  18,  1925 


MOVING    PICTURE  WORLD 


339 


One  punch  scene  shows  several  cars  in  col- 
lision and  another  has  them  running  into  a 
pile  of  bales  of  hay  on  the  roadside. 

A  decidedly  novel  and  clever  finish  which 
introduces  a  pleasing  but  rather  improbable 
touch  is  the  winning  of  the  race  by  Dix  run- 
ning his  car  backwards  over  the  finish  line 
just  ahead  of  the  other  fellow. 

We  believe  "The  Lucky  Devil"  while  it  may 
not  appeal  to  the  blase  and  sophisticated  patron 
will  prove  splendid  entertainment  for  the 
majority  of  patrons  and  they  will  want  to 
see  Dix  in  more  pictures  of  this  type. 
Oast 

Randy    Farmnn  Richard  Dix 

Doris   McDee  Esther  Ralston 

Her  Aunt  Edna   May  Oliver 

Rudolph   Franklyne  Anthony  Jowitt 

Professor   Joe  Burke 

Mrs.  Hunt  Mary  Foy 

Sailor  Sheldon  "Gunboat"  Smith 

Sheriff   Charles  Sellon 

Story  by  Byron  Morgan. 
Scenario  by  Townsend  Martin. 
Directed  by  Frank  Tuttle. 
Length,  ."..<>;:.-,  feet. 

Story 

Randy,  employed  in  a  department  store  as 
demonstrator  of  a  camping  outfit  longs  for 
a  big  auto  on  display  and  wins  it  In  a  raffle. 
Starting  West  he  comes  upon  Doris  McDee 
and  is  attracted  to  her,  but  her  Aunt  does 
not  like  him.  He  learns  they  are  going  to 
Nampa  to  get  an  inheritance  from  her  uncle. 
Randy  is  robbed  but  manages  to  reach 
Nampa  and  learns  that  Doris'  inheritance 
was  only  a  delusion  of  her  uncle  who  is  in- 
sane. Both  are  "broke."  Doris  sells  her 
flivver  to  get  money  for  Randy  to  enter  a  big 
auto  race.  Despite  crooked  work  on  the 
part  of  other  drivers  Randy  finally  gains  the 
lead  when  his  gears  are  stripped  in  an  acci- 
dent, but  he  manages  to  win  by  crossing  the 
finish  line  in  reverse,  and  of  course,  wins 
Doris  also. 


"The  Happy  Warrior 

J.   Stuart  Blackton   Makes   Faithful  Trans- 
lation of  the  Hutchinson  Novel 
For  Vitagraph 
Reviewed  by  Epes  W.  Sargent 

If  your  patrons  liked  "The  Clean  Heart," 
they  will  like  "The  Happy  Warrior,"  for  it 
is  cut  off  the  same  cloth  to  the  same  pattern, 
and  has  been  transferred  to  the  screen  with 
the  same  care  that  marked  the  earlier  pres- 
entation, preserving  more  nearly  the  flavor 
of  the  novel  than  do  most  screen  transla- 
tions. 

The  present  story  carries  a  trifle  more 
physical  action  as  the  director  has  made 
the  most  of  the  fight  at  the  circus;  so  much, 
indeed,  that  the  action  sags  from  that  point 
through  contrast.  The  fight  comes  too  early 
to  aid  in  building  up  a  climax,  but  it  is 
glorious  while  it  lasts.  This  has  been  built 
up  to  a  high  pitch,  and  held  from  too  much 
stress  through  a  comedy  relief  in  the  fight 
between  the  fat  lady  and  the  living  skele- 
ton. 

If  your  patrons  like  A.  S.  M.  Hutchinson's 
stories,  they  will  like  this,  for  Mr.  Blackton 
has  used  every  technical  resource  to  en- 
hance the  production.  When  Egbert  goes 
to  trial  he  sees  his  accusers  distorted  in 
the  trick  mirrors  used  at  amusement  resorts, 
there  are  shadow  scenes,  silhouettes  through 
canvas,  and  once,  when  Ralph  is  standing 
on  his  head,  he  sees  the  clergyman  upside 
down  as  naturally  he  would.  Nothing  has 
been  left  undone.  But  if  you  do  not  like  the 
unusual  types  and  the  familiar  nit-wits  of 
Hutchinson  novels,  this  is  no  better  than  the 
others. 

Malcolm  McGregor  does  well  with  Ralph 
and  Mary  Alden  is  forceful  and  effective  as 


his  aunt.  Olive  Borden  is  almost  appealing 
as  the  circus  girl,  but  Alice  Calhoun  is 
handicapped  by  her  thankless  role.  Anders 
Randolph,  as  the  circus  owner,  is  the  one 
nearly  human  character  in  this  assemblage 
and  stands  out  forcefully  in  his  few  scenes. 
Otto  Mattieson  as  the  vengeful  servant 
gives  a  remarkable  character  study;  about 
the  best  of  the  lot.  The  rest  do  the  best 
they  can  with  what  they  are  given. 

The  Cast 

Ralph    Malcolm  McGregor 

Dora    Alice  Calhoun 

Aunt  Maggte    Mary  Alden 

Stingo  Hannaford    Anders  Randolf 

Ima    Olive  Borden 

Hollo    Gardner  James 

Egbert    Otto  Mattieson 

Mr.    Letham    Wilfrid  North 

Mrs.  Letham    Eulalie  Jensen 

Audrey    Andree  Tournier 

Foxey  Pinsent    Jack  Herrick 

Ralph,  8  years  old    Philippe  deLacv 

Hollo,  10  years  old    Bobby  Gordon 

Story  by  A.  S.  Hutchinson 
Directed  by   J.-  Stuart  Blackton 
Length,  7,865  feet. 

The  Story 

The  Lathams  are  suddenly  raised  to  the 
peerage  through  the  death  of  a  distant  rel- 
ative. The  claim  is  disputed  by  the  un- 
acknowledged widow  of  the  late  lord.  In 
her  weakened  condition  she  seeks  out  her 
sister  and  dies,  leaving  her  baby  to  the 
care  of  its  aunt,  Maggie.  The  latter  holds 
the  papers  determined  to  wait  until  Rollo, 
son  of  the  Lathams  comes  of  age.  Mean- 
while Ralph  defends  Rollo  from  the  bully. 
Not  only  does  a  strong  friendship  spring  up 
between  the  two  boys,  but  Ralph  has  won 
the  attention  of  Stingo  Hannaford,  proprietor 
of  a  circus,  and  joins  as  its  star  boxer. 
Another  member  is  the  bully  he  thrashed. 
Once  more  the  bully  attacks  Rollo,  who  has 
come  to  visit  Ralph,  and  Ralph  comes  to  the 
rescue  and  is  knocked  out  by  Pinsent,  who 
is  stabbed  by  Egbert.  Ima,  Stingo's  daugh- 
ter, nurses  Ralph  through  brain  fever. 
Stingo  gives  up  the  circus  business  for  horss 
trading  and  sends  Ralph  to  the  Argentine 
for  stock.  Several  years  }ater  he  comes 
home  to  find  that  Dora  is  to  marry  Rollo. 
The  aunt  thinks  this  a  good  time  to  wreak 
her  vengeance.  Ralph  starts  off  to  win  the 
title  and  the  girl,  but  his  better  nature 
prevents  him.  Egbert,  escaped  from  prison, 
takes  the  proofs  to  Rollo  but  Ralph  follows 
in  an  effort  to  prevent  him.  Egbert  shoots 
Mrs.  Letham  and  commits  suicide,  and  Ralph 
finds  that  he  loves  Ima. 


"Passionate  Youth9* 


NEGATIVE  RAW  STOCK 

is  the  rage  of  the 

NORTH  POLE 

Both  Arctic  Expeditions 

ROALD  AMUNDSEN 

and 

DONALD  B.  MacMILLAN 

are  carrying  it  exclusively. 
Sole  Distributors 

FISH-SCHURMAN  CORP. 

45  WEST  45th  STREET 
NEW  YORK  CITY 
1050  CAHUENGA  AVENUE 
LOS  ANGELES,  CAL. 


Divorce,    Parental    Neglect    and    Jazz  Are 
Outstanding   Elements   of  Melodrama 
Offered  by  Truart 

Reviewed  by  C.  S.  Sewell 

With  such  well-known  players  in  the  cast 
as  Beverly  Bayne,  Frank  Mayo1,  Pauline 
Garon  and  Bryant  Washburn,  Truart  Films 
is  offering  under  the  sensational  title  "Pas- 
sionate Youth"  a  melodramatic  production 
which  deals  with  parental  divorce  and 
neglect  of  a  growing  daughter  by  an  ambi- 
tious mother. 

The  title  suggests  jazz,  and  there  is  con- 
siderable of  it  in  this  picture,  with  scenes 
of  drinking  parties  in  restaurants,  wild 
parties  at  home  and  dancing  in  bathing  suits 
in  the  moonlight,  but  the  majority  of  the 
action  is  carried  on  by  the  older  members  of 
the  cast  and  it  is  really  the  mother  who  is 
the  center  of  the  story. 

The  plot  covers  a  lot  of  ground  starting 
out  with  the  father  as  a  minister  in  a  small 
church  and  his  wife  sharing  his  lot  until 
she  becomes  ambitious  for  her  daughter  just 
budding  into  womanhood.  She  strikes  out 
and  succeeds  but  in  so  doing  leaves  her 
daughter  to  her  own  resources  with  the  re- 
sult that  she  ends  in  shooting  a  worthless 
man  who  has  been  playing  with  them  both, 
and  having  to  face  a  trial  for  murder. 

The  constantly  changing  situations  and 
introduction  of  new  characters  develops  lines 
of  action  that  are  not  always  carried  out 
to  their  conclusion  nor  are  the  underlying 
motives  always  explained,  this  lack  of 
smoothness  results  in  the  story  at  times  be- 
coming involved  and  somewhat  confused  and 
a  number  of  the  situations  are  more  con- 
venient in  developing  the  plot  than  con- 
vincing. 

The  leading  players  all  give  capable  per- 
formance though  Frank  Mayo  does  not  seem 
quite  at  home  as  the  minister.  In  addition 
Carmelita  Geraghty  gives  a  good  character- 
ization as  a  gold-digger  whose  line  of  action 
is  never  clearly  explained. 

With  its  jazz  angles,  a  murder  and  trial 
scene  and  the  stressing  of  the  parental 
neglect  theme  this  picture  will  probably 
prove  a  fairly  pleasing  attraction  and  rate 
at  the  box-office  is  an  average  program 
offering. 

Cast 

Mary  Rand    Beverly  Bayne 

John  Rand    Frank  Mayo 

Henriettn  Rand    Pauline  Garon 

Bruce   Corbin    Bryant  Washburn 

Peggy  D'Arcy    Carmelita  Geraghty 

Jimmy  Wellington    Ernest  Wood 

Deacon    James  McElbern 

Story  and  Scenario  by  E.  Grubb  Alexander 
Directed  by  Dallas  M.  Fitzgerald 
Length,  6,400  feet. 
Story 

Both  John  Rand  and  Mary  his  wife  have 
graduated  as  lawyers,  but  John  has  entered 
the  less  lucrative  profession  of  the  ministry 
and  Mary  willingly  shares  his  lot  until  their 
daughter  Henrietta  grows  up.  Mary  finally 
persuades  John  to  allow  her  to  get  a  divorce 
so  that  she  can  get  a  professorship  of  law. 
She  later  enters  into  partnership  with  Bruce 
Corbin  and  falls  in  love  with  him.  She  meets 
with  success  and  is  finally  elected  district 
attorney.  Bruce^  however,  proves  untrue 
and  falls  in  love  with  Henrietta.  To  save 
Henrietta,  Mary  demands  that  Bruce  marry 
her  under  threat  of  exposure  account  of  his 
participation  in  a  crooked  deal.  Henrietta 
when  she  learns  of  Bruce's  engagement  to 
Mary  shoots  him  and  is  tried  for  murder.  In 
the  meantime  John's  divorce  is  discovered  by 
his  flock  and  he  is  asked  to  resign.  Pleading 
that  he  be  allowed  to  aid  in  the  defence  of 
his    daughter    he    produces    a  gold-digger, 


340 


MOVING    PICTURE  WORLD 


July  18,  1925 


,-eggy,  who  saw  Jimmy  Wellington  shoot 
Bruce  in  jealousy.  Jimmy  afterwards  was 
killed  in  a  speeding  auto  when  he  ran  into 
a  tree.  Mary  realizes  her  neglect  of  Hen- 
rietta made  the  whole  affair  possible  and  she 
and  John  become  reconciled  and  remarry. 


"The  Lady  Who  Lied" 


Stone,  Valli  and  Naldi  in  Colorful  First  Na- 
tional Adaptation  of  Typical  Robert 
Hichens  Story 
Reviewed  by  C.  S.  Sewell 

Those  familiar  with  the  novels  of  Robert 
Hichens  will  recognize  as  typical  of  his  style 
the  story  that  is  unfolded  in  First  National's 
"The  Lady  Who  Lied"  adapted  from  his  novel 
"Snake-Bite."  There  is  the  atmosphere  of  the 
Sahara  Desert  although  in  this  instance  it  is 
Algiers  and  not  Egypt  that  serves  as  the  locale 
of  most  of  the  action,  and,  as  in  some  of  his 
other  stories  the  feminine  element  of  the  ro- 
mantic triangle  is  a  married  woman. 

Opening  in  Venice  during  a  carnival,  switch- 
ing to  a  small  North  African  town  and  then 
to  scenes  on  the  desert  including  a  tent  that 
is  gorgeous  enough  for  a  prince  and  finally 
introducing  an  attack  of  the  native  tribesmen 
on  the  caraven,  the  production  is  colorful. 

The  plot  moves  forward  smoothly  but  too 
much  detail  and  deliberateness  of  tempo  causes 
the  interest  to  lag  at  times  and  the  film  could 
stand  cutting  to  considerably  less  than  its  pres- 
ent length. 

All  of  the  leading  roles  are  well  handled. 
Most  of  the  action  falls  on  Virginia  Valli  as 
the  wife,  and  Lewis  Stone  as  the  "other  man" 
while  Edward  Earle  as  the  husband  is  of 
scarcely  less  prominence.  Nita  Naldi's  work 
is  effective  as  an  adventuress  described  in  the 
subtitle  as  "a  woman  of  the  night"  but  she 
appears  only  in  a  few  scenes.  It  is  a  polite 
type  of  domestic  problem  story  with  prac- 
tically no  vigorous  drama  until  the  big  situa- 
tion is  reached.  Then  the  story  becomes  melo- 
dramatic when  the  other  man  is  bitten  by  a 
snake  just  as  the  doctor  husband  is  about  to 
"have  it  out  with  him"  and  he  refuses  to  use 
his  professional  skill  unless  the  wife  assures 
him  there  is  nothing  between  them.  Here  is 
where  the  title  comes  in  for  she  lies  to  save 
him. 

While  there  is  no  hint  of  unfaithfulness  on 
the  part  of  the  wife,  this  is  not  the  type  of 
story  that  will  appeal  to  certain  classes  of 
patrons,  for  Lewis  Stone  who  really  has  the 
leading  "heroic"  role  is  pictured  as  deliberate- 
ly plotting  to  win  the  wife  away  from  her 
husband.  This  alienates  sympathy  for  him; 
nor  is  there  any  strong  appeal  in  the  unhappy 
wife's  plight  for  the  husband  is  not  a  bad 
sort  of  fellow  after  all. 

Cast 

Horace    Pierpont  Lewl»  Stone 

Pay  Kennion  Virginia  Valli 

Sir  Henry  Kennion,  Louis  Payne 

Fifi    Nita  Naldi 

Alan    Mortimer  Edward  Earle 

Merlon   Leo  White 

Adapted  from  Robert  HIchen's  Novel  "Snake- 
Bite." 

Directed  by  Edwin  Carewe. 
Length,  7,111  feet. 

Story- 
Horace  Pierpont,  a  very  wealthy  American 
traveler,  during  a  carnival  in  Venice  wins 
the  love  of  Fay  Kennion,  but  when  she  sees 
another  woman  in  his  apartment  she  abrupt- 
ly breaks  the  engagement  and  marries  her 
former  sweetheart  Dr.  Mortimer,  stationed 
at  3  small  town  in  Algiers.  Pierpont  learn- 
ing where  Fay  has  .  gone,  follows  and  ar- 
ranges a  trip  over  the  desert  taking  Dr. 
Mortimer  along  as  his  physician.  Dr.  Morti- 
mer finally  becomes  suspicious  and  when  a 
poisonous   snake    bites  Pierpont   refuses  to 


save  him.  Fay,  lies  bravely  to  save  his  life 
and  denies  she  loves  Pierpont.  Mortimer 
saves  him.  Later  she  confesses  the  lie  but 
promises  to  send  Pierpont  away  and  they 
keep  their  promise.  A  year  later  Pierpont 
again  meets  Fay  in  Venice  and  learning  that 
Dr.  Mortimer  was  killed  when  the  Arab  troops 
attacked  the  caravan,  all  obstacles  to  their 
marriage  is  removed  as  Pierpont  has  ex- 
plained that  the  appearance  of  Fifi  in  his 
apartment  was  a  frame-up  on  her  part  for 
revenge. 


their  means.  The  washing  machines  ap- 
parently do  not  sell.  Uncle  Clem  comes  to 
live  with  the  Clintons  and  sells  many  ma- 
chines on  the  sly.  Royce  is  discovered  in- 
tercepting the  orders  and  destroying  them. 
Elmer  and  he  fight.  Elmer  turns  the  fast 
crowd  out  of  his  house,  forgets  snobbish- 
ness and  really  goes  to  work,  engaging  Uncle 
Clem  as  sales  advisor. 


"The  Little  Qiant" 

Glenn    Hunter  and   Edna   Murphy  Excellent 
in    Universal — Jewel    Comedy — Drama 
Reviewed  by   Sumner  Smith 

The  cry  has  gone  forth  tha  tthere  are  all 
too  few  pictures  attractive  to  those  small 
town  audiences  who  are  tiring  of  jazz  stuff. 
If  this  is  true  then  "The  Little  Giant,"  a 
Universal  Jewel  with  Glenn  Hunter  and 
Edna  Murphy,  ought  to  prove  successful  in 
towns  as  well  as  cities.  It  depends,  not 
upon  melodramatic  thrills  or  imposing  back- 
grounds or  forced  comedy,  but  upon  a  cer- 
tain humanness  that  originally  was  found 
in  the  Hugh  McNair  Kahler  story  from 
which  it  is  adapted.  Pathos  and  comedy 
are  deftly  mingled  by  Director  William 
Nigh,  the  acting  is  excellent,  and  so  the  pic- 
ture may  be  classed  as  one  that  does  not 
miss  fire  in  its  striving  toward  realism. 

The  story  is  a  fine  vehicle  for  the  un- 
doubted talents  of  engaging  Glenn  Hunter, 
and  the  star  does  a  great  piece  of  work. 
He  has  the  audience  laughing  at  him  one 
moment,  and  the  next  nursing  a  heart  ache. 
Miss  Murphy  is  an  able  foil,  especially 
where  pathos  succeeds  comedy,  doing  some 
of  her  best  work  in  the  dramatic  scene  where 
the  youthful  sales  manager  turns  against 
her  and  the  world. 

David  Higgins  as  the  aged  peddler  with 
the  rapid-fire  line  of  conversation  is  fully 
as  successful  as  Hunter  in  stirring  the  sym- 
pathies or  the  humor  of  the  audience.  He 
fits  in  the  part  like  a  glove.  Jim  Bradbury. 
Jr.,  and  Jean  Jarvis  contribute  a  lot  of 
comedy,  most  of  it  of  the  semi-burlesque 
type,  but  their  antics  never  detract  from  the 
realism  of  the  picture.  Miss  Jarvis  is  espec- 
ially funny  as  the  dumb,  staring  servant  girl. 
The  other  players  are  all  capable. 

It  may  be  said  that  "The  Little  Giant" 
holds  up  a  mirror  to  life  and  then  does  a 
few  legitimate  tricks  with  the  mirror, 
making  it  a  bit  concave  or  convex  at  times, 
to  enhance  the  appeal  of  the  mirror  charac- 
ters. It's  a  good,  clean  picture  of  unques- 
tioned entertainment  value,  and  it  ought  to 
please  every  type  of  audience. 

Cast 

Elmer  Clinton    Glenn  Hunter 

Myra    Clinton    Edna  Murphy 

Uncle  Clem    Ilavid  Higglns 

Rrn<l    Jim    Bradbury,  Jr. 

Olgn    Jenn  Jarvis 

Itoyce    Leward  Meeker 

Mrs.  Dansey    Louise  Mackintosh 

Mr.  Dansey    Thomas  MeGuire 

Mr.  Eniield    Dodson  Mitchell 

Dr.  Porter    Peter  Raymond 

Adapted  by  William  Nigh  from  Hugh  McNair 
Kahler's  Story 
Scenario  by  Walter  De  Leon 

Directed  by  William  Nigh 
Photographed   by   Sid  Hlekox 
Length,  «,850  feet 
Story 

Elmer  Clinton,  raised  from  childhood  by 
his  uncle,  Clem  Bixby,  an  itinerant  peddler, 
wins  the  post  of  sales  manager  with  a  wash- 
ing machine  company  and  tries  scientific 
selling.  Royce  Enfield,  son  of  the  owner  of 
the  company,  who  is  jealous,  flatters  Elmer 
into  thinking  he  is  a  "little  giant"  and  sur- 
rounds him  with  a  crowd  of  rum-loving 
spongers.     Elmer  and  his  wife  live  beyond 


"The  Texas  Trail 


Usual     Fast    Action     with     Comedy  Angle 
Heavily    Stressed    Characterizes  New 
Harry   Carey  Western 

Reviewed  by       s.  Sewell 

Following  one  of  the  formulas  of  the  regu- 
lation W  estern,  Harry  Carey  in  "The  Texas 
Trail,"  his  newest  picture  for  Producers  Dis- 
tributing Corporation,  is  cast  as  the  foreman, 
the  girl  as  an  Eastener  and  there  is  a  mort- 
gage on  the  ranch.  Theft  of  money  to  pre- 
vent foreclosure  supplies  the  villainy ;  efforts 
to  recover  it  afford  opportunities  for  building 
the  romantic  angle  and  together  they  provide 
basis  for  the  action. 

There  is,  however,  one  material  point  in 
which  this  story  differs  from  the  ordinary  run; 
this  is  in  stripping  from  the  star  in  the  open- 
ing scenes  the  usual  heroic  glamour.  He  is 
first  shown  submitting  tamely  to  being  held 
up  by  bandits  much  to  the  disgust  of  the  he- 
roine, and  the  subtitles  poke  good-natured  fun 
at  the  type  of  hero  who  fights  a  mob  of  men 
single-handed.  While  this  is  much  more  in 
accordance  with  real  life  it  is  a  question  as  to 
whether  hard-boiled  western  fans  will  like  to 
see  their  illusions  so  shattered,  although  be- 
fore the  film  is  finshed  the  hero  fully  estab- 
ishes  his  right  to  this  classification. 

Just  to  the  extent  that  the  heroic  angle  is 
subordinated  is  the  comedy  element  built  up. 
The  earlier  reels  are  all  fashioned  with  this 
idea  in  view  to  such  an  extent  that  at  times  it 
seems  amost  like  a  burlesque  on  the  conven- 
tional Western.  There  are  some  cleverly  de- 
vised situations  here  and  quite  a  lot  of  laughs 
and  Harry  Carey,  particularly  in  a  scene  where 
he  masquerades  as  a  woman,  reveals  unsus- 
pected comedy  ability. 

It  is  seeing  the  girl  he  loves  in  trouble  that 
awakens  the  fighting  spark  in  this  easy-going 
cowboy  and  when  he  gets  started  the  action 
is  fast  and  furious  enough  to  suit  anyone, 
culminating  in  a  smashing,  even  if  familiar, 
punch  scene  where  the  villain  in  a  fight  falls 
over  a  cliff. 

Harry  Carey  has  a  congenial  role  while 
dainty  little  Ethel  Shannon  scores  as  the  girl, 
especially  in  the  scenes  where  she  dons  a  cow- 
boy costume  and  poses  as  a  bandit.  Claude 
Payton  makes  a  particularly  convincing  vil- 
lain. Scott  R.  Dunlap  has  given  the  story  good 
direction  and  the  continuity  is  smoothly  de- 
veloped. 

While  this  method  of  treatment  may  not  ap- 
peal to  some  dyed-in-the-wool  western  fans, 
for  the  majority  it  has  the  element  of  novelty 
and  with  its  effective  comedy  angle  plus  the 
usual  fast  action  should  provide  good  enter- 
tainment for  the  average  patron. 

Cast 

Pete    Cniliucer  Harry  Carer 

Hetty    Foster  Ethel  Shannon 

Foster   Charles  French 

Dan    Merrill  Claude  Payton 

Ike   Callander  Sidney  Franklin 

Adapted   from    Novel   "Rangy   Pete"   by  Guy 
Morton. 

Directed  by  Scott  R.  Dunlap. 
Length,  4,720  feet. 
Story 

Betty  Foster,  an  Easterner,  goes  West  to 
visit  her  uncle.     Filled  with  romantic  ideas 
of  the  heroism  of  the  cowboys  she  is  dis- 
continued on  page  342) 


The  Pep  of  The  Program 

NEWS  AND  REVIEWS  OF  SHOPCr  SUBJECTS  AND  SERIALS 


"Daddy  Qoes 
A  Qrunting" 

(Pa the — Comedy — Two  Reels) 

While  Glenn  Tryon  is  the  star  of  this  Hal 
Roach  two-reel  comedy  distributed  by  Pathe, 
little  "Husky"  Hanes,  a  clever  baby  about  two 
years  old,  practically  steals  the  picture.  This 
is  a  domestic  comedy  of  married  life  in  which 
hubby,  who  is  a  chronic  grouch,  gets  a  lot  more 
than  he  bargained  for  and  learns  a  valuable 
lesson  when  wifey  gets  tired  of  his  nagging  and 
goes  away,  leaving  him  to  take  care  of  the 
baby.  He  scalds  his  feet  in  a  tub  of  hot 
water,  loses  his  clothes  and  wrapped  only  in 
a  towel,  falls  down  the  dumbwaiter  shaft  and 
shocks  the  other  tenants  of  the  apartment  house. 
Then  he  rushes  out  in  this  garb  and  climbs  the 
fire  escape  to  rescue  baby  who  keeps  dropping 
flower  pots  on  his  head  and  finally  creates 
a  regular  bedlam  of  excitement  when  he  be- 
lieves he  has  been  poisoned.  Everybody  gives 
him  a  different  medicine  and  he,  of  course, 
finally  does  get  sick.  Amusing  situations  filled 
with  good  gags  follow  one  another  at  break- 
neck speed,  so  that  you  are  not  over  one  smile 
or  laugh  before  there  is  another.  Never  a  let- 
up in  the  fun  from  start  to  finish.  There  is 
some  slapstick,  but  it  is  mostly  good  gags  and 
situations  and  should  prove  above  the  average 
as  a  laugh-getter  with  most  fans. — C.  S.  S. 


"Hot  and  Heavy" 

(Educational — Comedy — Two  Reels) 

Eddie  Nelson  has  the  lead  in  this  Jack  White- 
Mermaid  Comedy  directed  by  Stephen  Roberts. 
His  supporters  are  Otto  Fries,  Ford  West, 
Phil  Dunham  and  Estelle  Bradley.  Circum- 
stances lead  the  hero  to  be  engaged  as  bouncer 
in  a  noisy  restaurant,  superseding  a  very  husky 
individual.  He  also  acts  as  waiter  for  a  party 
of  the  select  on  a  slumming  trip,  and  manages, 
through  the  use  of  familiar  gags,  to  keep 
constantly  in  hot  water.  His  troubles  reach  a 
climax  with  the  return  of  the  original  bouncer, 
and  then  the  real  fun  begins.  Before  this 
bouncer's  return,  which  occurs  near  the  end  of 
the  picture,  the  fun  has  been  rather  ordinary 
and  forced.  But  when  Bouncer  No.  1  starts 
chasing  Bouncer  No.  2,  audiences  will  be 
treated  to  a  real  spectacle.  A  chase  across  roofs 
culminates  in  the  husky  being  trapped  on  a 
long  pole  stretched  between  two  houses.  This 
is  rolled  along  the  roofs  until  it  drops,  with 
the  man  still  clinging  to  it,  to  smaller  build- 
ings and  then  to  the  top  of  an  auto.  It's  a 
good  stunt  and  it  gives  the  picture  a  needed 
punch.  There  also  are  some  scenes  of  very 
attractive  kittens. — S.  S. 


"Pathe  ReviewNo.29" 

(Pathe — Magazine — One  Reel) 

This  interesting  issue  of  Pathe  Review  shows 
the  different  animals  in  the  zoo  being  fed 
and  what  appeals  to  each  species ;  "Submarine 
Salvage"  pictures  the  way  in  which  sunken 
treasures  are  recovered  by  the  diver  using  an 
under-water  torch  to  burn  a  hole  in  the  hull 
so  that  the  grappling  hooks  can  be  attached. 
San  Francisco  is  the  subject  in  the  series  of 


"Shorts"  Reviewed 
In  This  Issue 


Battle  of  Wits,  A  (Universal) 
Dad>dy  Goes  a  Grunting  (Pathe) 
Discord  in  "A"  Flat  (Universal) 
For  the  Love  of  a  Gal  (Pathe) 
Hot  and  Heavy  (Educational) 
Pathe  Review  No.  29  (Pathe) 
Polo  Kid,  The  (Universal) 
Sneezing  Beezers  (Pathe) 
Travel  Treasures  (Educational) 
When  Men  Were  Men  (Pathe) 


American  cities  presented  in  Pathecolor. — C. 
S.  S. 


"Discord  in  <A'  Flat" 

(Universal — Comedy — One  Reel) 

In  the  newest  of  Universal's  "Sweet  Six- 
teen" comedies  starring  Arthur  Lake,  he  is 
shown  as  trying  to  learn  how  to  play  the  violin. 
His  father  keeps  him  busy  by  hammering  on 
the  floor  whenever  he  stops.  Dad  goes  out 
and  a  mischievous  little  boy  comes  in  and  keeps 
ii [i  the  hammering,  leading  Arthur  a  merry 
chase.  The  kid  gets  a  razor  and  cuts  up 
everything  in  sight  including  the  telephone 
wire  when  Arthur  is  talking  to  his  sweetheart 
Marceline.  Eddie  the  rival  appears  on  the 
scene  and  finally  the  kid  breaks  the  violin. 
Arthur  is  jubilant  until  his  father  appears  with 
a  new  violin  he  has  won  at  a  raffle.  There 
is  not  as  much  "pep"  and  it  does  not  measure 
up  to  the  majority  of  the  series. — C.  S.  S. 


"EVOLUTION" 

A   Red  Seal  Special. 
The  most  timely  film  of  the  decade. 
Everybody  is  talking  about  it. 
Everybody  wants  to  know  about  it. 
Everybody  wants  to  see  the  film. 

GET  YOUR  DATES! 

HUGO  RIESENFELD  had  booked  it  for 
the  RIVOLI  beginning  July  12th. 

Dramatic!      Intriguing!  Authentic! 

Eighteen  months  in  production  by  the 
URBAN-KINETO  CORP. 

Edited  by  MAX  FLEISCHER. 

In  five  absorbing  reels.  Get  it  while 
"Evolution"   is  a  front-page  story. 

"A  good  program  mart  have  novtitims" 


New  York  City 


EDWIN  MILES  FAOMAN.  Pres. 


"Sneezing  Beezers" 

(Pathe — Comedy — Two  Reels) 

A  burlesque  on  the  romantic  mythical  king- 
dom type  of  dramas  is  this  two-reel  Mack 
Sennett  offering  directed  by  Del  Lord.  Billy 
Bcvan  is  cast  as  a  taxi  driver  who  is  engaged  to 
carry  the  ex-king,  now  a  lunch  wagon  owner, 
back  to  his  country  in  which  they  kill  off  the 
kings  every  few  days.  Madeline  Hurlock  is 
the  king's  daughter,  and  John  J.  Richardson 
the  chief  villain.  Bevan.  finding  the  country 
too  exciting,  hides  under  a  canvas  and  finds 
himself  inside  the  gas  bag  of  a  balloon  irt 
which  the  king  and  his  daughter  have  taken 
refuge  with  the  jewels  and  money.  He  cuts 
his  way  out  and  the  balloon  falls.  The  vil- 
lain follows  in  an  aeroplane,  all  land  in  the 
snow  country  among  the  Eskimos  and  there 
is  much  skiing,  etc.  These  two  reels  consist 
of  a  conglomeration  of  exceedingly  fast-mov- 
ing situations  filled  with  typical  Sennett  co- 
medy, a  lot  of  it  is  novel  and  there  are  several 
situations  that  are  not  only  amusing  slapstick, 
but  very  cleverly  handled  as  well.  Well  up  to 
the  Sennett  standard,  this  comedy  should  prove 
thoroughly  satisfactory  for  the  average  patron 
who  likes  rough  and  tumble,  fast-moving  co- 
medy.— C.  S.  s. 


"The  Polo  Kid" 

(Universal — Comedy — Two  Reels) 

Eddie  Gordon  is  starred  in  this  comedy  and 
not  only  is  it  the  best  in  which  he  has  ap- 
peared but  one  of  the  most  amusing  that  has 
been  produced  by  Century  in  quite  some  time. 
The  opening  gives  the  impression  that  Eddie 
is  a  polo  player  but  it  develops  that  he  is  a 
street  cleaner  and  what  seemed  to  be  his  mallet 
is  in  reality  a  broom.  There  are  a  number  of 
laughs  in  the  scenes  where  Eddie,  utterlv 
oblivious  to  the  presence  of  a  horse  crawls 
under  it,  in  and  out  between  its  legs,  in  at- 
tempting to  sweep  up  waste  paper.  After  this 
episode  the  comedy  follows  familiar  slapstick 
lines  with  Eddie  getting  in  bad  wth  a  big 
politican  when  he  jabs  his  back  in  attempting 
to  retrieve  a  piece  of  paper  and  knocking 
him  into  a  lake  rescues  him  with  a  harpoon. 
Eddie  saves  a  girl's  life  and  of  course  it  de- 
velops she  is  the  politician's  daughter  and  there 
is  considerable  "rough-housing"  before  matters 
are  straightened  out.  A  novel  finish  shows 
Eddie  being  rewarded  by  the  politician  tear- 
ing up  paper  for  Eddie  to  sweep  up.  Most 
audiences  will  find  this  quite  an  amusing  offer- 
ing.— C.  S.  S. 


"Travel  Treasures" 

(Educational — Magazine — One  Reel) 

Lyman  H.  Howe  Hodge-Podge  No.  36  takes 
the  spectator  all  over  the  earth  in  the  form 
of  a  loose-leaf  record.  The  photographs  are 
represented  as  being  on  the  leaves  of  an  al- 
bum and  the  art  work,  this  time  without  any 
still-to-action  effects,  is  generally  effective.  The 
photographic  bits  show  the  United  States, 
England,  France,  Italy,  Japan,  China,  Russia, 
Egypt  and  Australia.  Two  of  the  most  in- 
teresting are  those  of  a  mammoth  dredger  in 
the  Panama  Canal  and  laborers  in  China. — 
S.  S. 


342 

"A  Battle  of  Wits" 

(Universal — Comedy — One  Reel) 

More  than  the  usual  amount  of  heart  in- 
terest is  injected  into  this  Universal  western 
starring  Josie  Sedgwick.  Her  brother  is  ac- 
cused as  a  horse  thief  and  hounded  by  the 
villain  who  uses  this  as  a  club  to  try  and  make 
Josie  marry  him.  The  real  thief  is  captured 
and  the  villain  severely  whipped  by  the  sheriff 
who  is  in  love  with  Josie.  Edmund  Cobb  ap- 
pears as  the  hero.  Miss  Sedgwick  has  a 
chance  to  masquerade  in  boy's  attire  and  in- 
dulge in  strenuous  Western  stunts  including 
some  fine  riding.  It  is  up  to  the  standard  of 
the  series  and  should  prove  a  satisfactory  at- 
traction where  Westerns  are  in  favor — C.  S.  S. 


"For  Love  of  a  Qal" 

(Pathe — Cartoon— One  Reel) 

A  typical  Paul  Terry  offering  is  this  sub- 
ject in  which  the  familiar  mouse  in  his  fliv- 
ver has  his  girl  stolen  from  him  by  a  rival 
in  a  big  car.  The  girl  is  then  kidnapped  by 
a  band  of  pirate  cats.  The  mouse  gets  in  a 
cannon  and  is  "shot"  aboard  the  boat  and  with 
his  trusty  sword  kills  the  whole  crew.  Fin- 
ally it  is  blown  through  the  air  and  in  falling 
keeps  on  going  right  through  the  Earth,  land- 
ing in  China.  There  are  as  usual  amusing  and 
clever  imaginative  and  utterly  impossible  situ- 
ations and  it  is  up  to  this  cartoonist's  usual 
high  standard  as  a  merrymaker. — C.  S.  S. 

"When  Men 

Were  Men" 

(Pathe — Cartoon — One  Reel) 

Paul  Terry  has  taken  the  caveman  as  his 
principal  actor  in  this  highly  amusing  Aesop's 
Film  Fable.  The  caveman  makes  prehis- 
toric monsters  work  for  him  and  steals  his 
bride  in  the  approved  fashion.  The  familiar 
cat  is  of  course  present.  It  is  very  funny  and 
cleverly  drawn. — S.  S. 


"The  Texas  Trail" 

(Continued  from  page  340) 

gusted  with  Pete,  her  uncle's  foreman  when 
he  calmly  submits  to  a  hold-up  and  the  rob- 
bery of  $10,000  necessary  to  pay  the 
mortgage  on  the  ranch.  Pete,  gives  up  his 
job  saying  Betty  will  try  and  run  the  place. 
Betty  overhears  a  ranch  hand  say  that  Mer- 
rill has  the  money  and  it  will  be  shipped  in 
a  box  of  dried  apples  and  leading  the  cow- 
boys she  holds  up  the  post  office  but  gets  the 
wrong  box  as  Pete  has  spilled  paint  on  It 
and  substituted  another.  Pete  captures 
Betty  in  her  bandit  make-up  and  agrees  to 
help  her.  She  takes  matter  in  her  own 
hands,  however,  and  is  arrested.  Pete  gets 
her  out  of  Jail.  Merrill,  the  real  bandit  fol- 
lows them  to  the  hills  and  there  is  a  fierce 
fight  ending  with  Merrill's  being  thrown 
over  a  cliff  and  killed.  Betty  has  in  the 
meantime  recovered  the  money  to  save  the 
ranch  and  springtime  finds  her  engaged  to 
Pete. 


"Cyrano  De  Bergerac" 


Rostand's   (Immortal   Story1  of   a  Beautiful 
and    Pathetic   Love   Offered   in  Fine 
Italian-made  Film 

Reviewed  by  C.  S.  Sewell 

Edmund  Rostand's  beautiful  love  drama 
"Cyrano  De  Bergerac,"  a  classic  of  literature 
and  the  stage,  has  reached  the  screen  in  a 
production  made  in  Italy  and  offered  in  this 
country  by  Atlas  Distributing  Corporation. 


MOVING    PICTURE  WORLD 

There  is  probably  no  more  touching  story  in 
all  literature  nor  one  with  greater  beauty  of 
lines  or  delicacy  and  cleverness  in  its  shafts  of 
wit,  and  it  has  long  been  a  favorite  vehicle  with 
the  world's  greatest  actors  in  all  civilized  coun- 
tries as  a  supreme  test  of  their  ability  both 
because  of  the  possibilities  and  the  limitations 
of  the  role. 

Frankly  a  whimsical  story,  a  clever  creation 
of  the  author's  brain,  it  has  as  its  hero  a  man 
who  is  pictured  as  one  of  the  greatest  swords- 
men of  his  times  who  was  also  a  poet,  a  wit 
and  a  philosopher  and  altogether  a  delightful 
character  but  who  had  one  great  handicap,  a 
large  mis-shapen  nose  that  rendered  his  appear- 
ance grotesque.  Like  other  men  he  loved,  but 
because  of  this  deformity  refrained  from  de- 
claring his  love,  and  it  is  hard  to  conceive  of  a 
more  pathetic  situation  than  that  which  the 
author  has  devised  wherein  he  takes  the  oppor- 
tunity offered  by  the  infatuation  of  a  hand- 
some but  dull-witted  young  nobleman  for  the 
same  girl.  Through  this  man  he  poured  out 
second-handed  his  tremendous  love. 

The  original  story  has  been  faithfully  fol- 
lowed and  the  unhappy  ending  preserved,  for 
Cyrano,  even  after  the  young  noble  has  dis- 
covered his  great  love  and  sacrificed  his  life, 
feels  honor  bound  to  keep  silent  through  the 
years  and  only  when  he  is  old,  poor  and  mor- 
tally wounded  does  he  betray  what  has  al- 
ways been  in  his  heart.  But  no  other  outcome 
would  be  in  keeping  with  the  whole  spirit  of 
the  story. 

Although  it  is  a  costume  picture,  laid  in 
Paris  in  the  seventeenth  century  its  theme  is 
one  that  is  confined  to  no  period  or  race  in  its 
deep  tug  at  the  heart  strings  and  corresponding- 
ly even  though  the  entire  cast  is  composed  of 
French  and  Italian  players  whose  names  mean 
nothing  to  the  box-office,  the  magnificent  per- 
formance of  Pierre  Magnier  in  the  title  role 
is  one  that  any  one  who  likes  fine  acting  will 
enjoy.  Despite  the  handicap  of  the  exagger- 
ated make-up  so  sincere  and  altogether  superb 
is  his  work  that  he  makes  this  whimsical  char-  j 
acter  real  and  keeps  you  absorbed  in  his  por- 
trayal. 

The  entire  film  is  photographed  in  color  and  j 
apparently  a  hand-colored  or  stencil  process 
was  used,  but  aside  from  being  out  of  the  ordi-  t 


July  18,  1925 

nary  and  resulting  in  a  few  scenes  of  real 
beauty,  it  adds  litle  to  the  attractiveness  of  the 
film  and  even  at  times  is  disconcerting  when 
the  color  does  not  register  with  exactness. 

Those  who  have  seen  the  stage  play  or  read 
the  original  story  will  naturally  miss  the  ab- 
sence of  the  voice  and  much  of  the  beauty  of 
the  lines  although  some  of  the  latter  have  been 
used  as  subtitled.  While  there  are  big  battle 
sequences  and  mob  scenes  with  thousands  they 
are  overshadowed  by  the  story. 

This  is  an  ambitious  undertaking  and  thor- 
oughly creditable  reults  have  been  achieved. 
While  it  is  a  question  as  to  whether  it  will  be 
appreciated  by  the  masses  it  should  prove  a 
delight  to  intelligent  patrons. 

Cast 


fyrano    Pierre  Mag-nler 

Knxnnne    Linda  Moglla 

ChriHtlan    Angclo  Ferrari 

He  Guiche    Umberto  Caslllnl 

Ragueneau    Alex.  Bernard 

Duenna    Gemma  DeSanctln 


Based  on  piny  by  Kdmund  Hmland 
Directed  by  Augrunto  Genlna 

Story 

Cyrano,  one  of  the  greatest  swordsmen  in 
Paris  in  the  seventeenth  century  was  pretty 
much  of  a  bully  and  everyone  was  in  awe 
of  him.  Brave,  a  poet,  wit  and  gentleman,  he 
was  of  actually  grotesque  appearance  because 
of  a  misshapen  nose.  His  cousin  Roxanne 
was  the  belle  of  Paris.  Cyrano  loved  her 
but  realizing  his  deformity  hid  his  love.  The 
opportunity  came  to  pour  out  what  was  in 
his  heart  when  a  handsome  nobleman,  Christ- 
ian, who  was  bashful  and  slow  of  wit  sought 
to  woo  her.  Cyrano  taught  him  clever 
phrases  and  wrote  his  love  letters  for  him 
and  finally  Christian  married  Roxanne. 
Christian  and  Cyrano  were  sent  to  the  front 
during  the  war  and  Roxanne  visited  them. 
Christian  learning  of  Cyrano's  love  urged 
him  to  confess  it  and  allowed  himself  to  be 
killed.  Honor,  however,  sealed  Cyrano's  lips. 
Years  later,  Cyrano  still  as  brilliant  and 
clever  as  ever  was  reduced  to  poverty.  Once 
a  week  he  visited  Roxanne.  Finally  al- 
though set  upon  by  enemies  and  nearly  killed 
by  exercising  supreme  will  power  he  man- 
aged to  get  to  Roxanne.  In  reading  out 
loud  Christian's  last  letter,  Roxanne  realized 
that  it  was  Cyrano's  words  and  pretty 
phrases  that  had  won  her  love.  Cyrano, 
feeling  the  approach  of  death  struggled  to 
his  feet  and  with  sword  in  hand  and  wit  on 
his  lip  fought  the  grim  reaper  until  he 
finally  succumbed  to  his  wound. 


Buck  Jones,  the  William  Fox  star  (right)  in  a  scene  in  the  Wm.  Fox  special,  "Gold  and 

the  Girl. 


July  18,  1925 


MOVING    PICTURE  WORLD 


343 


Fox  Announces  Release  Dates  on  First 
Fifteen  1925-26  Supreme  Attractions 


PARDONABLE  pride  is  evident  in  the 
announcement  by  Fox  Film  Corporation 
of  the  exact  release  dates  for  its  "su- 
preme attractions"  to  be  distributed  to  ex- 
hibitors during  the  first  four  months  of  the 
1925-26  season. 

Totaling  fifteen,  the  releases  for  August, 
September,  October  and  November  will  stand 
comparison  with  any  lineup  of  pictures  in  the 
history  of  the  industry  for  entertainment 
value  and  box-office  promise,  Fox  insists. 

Starting  on  August  23  with  "Lightnin,' "  a 
John  Ford  production  based  on  John  Golden's 
record-breaking  stage  play,  these  fifteen  at- 
tractions seem  to  exclude  the  possibility  of 
duplication  in  anything  that  goes  to  make 
success. 

Following  "Lightnin' "  is  a  Tom  Mix  star- 
ring vehicle,  "The  Lucky  Horseshoe,"  which 
Tom  is  now  making  for  release  on  August 
30.  This  is  Tom's  first  picture  following  his 
sensational  tour  of  Europe  and  the  United 
States.  It  is  from  an  original  story  written 
by  Robert  Lord,  and  like  all  Mix  pictures  for 
the  coming  season  it  has  an  exceptional  cast 
of  screen  luminaries  in  the  supporting  roles. 

Billie  Dove  has  the  leading  feminine  role 
in  "The  Lucky  Horshoe"  while  an  unusual 
novelty  is  the  appearance  in  the  cast  of  Ann 
Pennington  of  Follies  and  dimpled  knee  fame. 
Others  are  J.  Farrell  MacDonald,  Malcolm 
Waite,  Clarissa  Selwynne  and  J.  Gunnis  Davis. 

"Kentucky  Pride,"  a  romance  of  the  race 
track  and  the  Blue  Grass  country,  is  the  third 
Fox  release,  with  September  6  as  the  date 
set.  This  is  another  John  Ford  production. 
In  addition  to  a  great  cast  of  human  actors,  it 
brings  to  the  screen  in  their  first  dramatic 
picture  such  equine  heroes  as  Man  O'  War, 
Negofol,  Morvich,  Fair  Play,  The  Finn  and 
the  brood  mares  of  these  great  stallions  and 
their  offspring.  J.  Farrell  MacDonald,  Henry 
B.  Walthall  and  Gertrude  Astor  have  the  lead- 
ing roles. 

"As  No  Man  Has  Loved,"  the  screen  version 
of  the  literary  classic,  "The  Man  Without  a 


Country,"  by  Edward  Everett  Hale,  which  was 
directed  by  Rowland  V.  Lee  and  had  a  Broad- 
way run,  is  the  Fox  release  on  September  13. 
This  production  has  been  nationally  advertised 
and  has  been  endorsed  by  almost  every  veterans' 
organization  in  the  country. 

"The  Wheel,"  another  of  the  John  Golden 
Unit  of  Clean  American  Productions,  follows 
the  Lee  masterpiece  on  the  release  schedule. 
Victor  Schertzinger  directed  "The  Wheel" 
with  a  cast  of  unqustioned  merit,  including 
Harrison  Ford,  Claire  Adams,  Mahlon  Hamil- 
ton, George  Harris,  Clara  Horton  and  Mar- 
garet Livingston  and  David  Terrence.  The 
release  date  is  September  20. 

A  Buck  Jones  starring  vehicle,  either  "Timber 
Wolf"  or  "Durand  of  the  Bad  Lands,"  will 
share  September  20  with  "The  Wheel." 

The  concluding  September  release,  on  the 
27th,  month  is  "Havoc,"  another  Rowland  V. 
Lee  production.  It  is  based  on  the  international 
stage  success  of  the  same  name  and  was 
adapted  to  screen  form  by  Edmund  Goulding, 
who  made  an  extensive  tour  of  the  battlefields 
of  France  in  order  to  assure  realism  in  the 
battle  scenes. 

"Havoc"  is  a  story  of  trench  life  and  high 
London  society  in  the  stress  of  wartime.  George 
O'Brien,  Madge  Bellamy,  Margaret  Living- 
ston, Walter  McGrail  and  Leslie  Fenton  have 
the  leading  roles. 

After  many  successful  pre-release  runs 
which  have  caused  it  to  be  anxiously  awaited, 
"The  Iron  Horse"  will  be  released  for  first 
runs  on  October  4.  Exhibitors  are  thoroughly 
familiar  with  this  production  and  nothing 
further  need  be  said  at  this  time. 

On  October  11,  Fox  will  release  two  pro- 
ductions which  deserve  more  than  passing  at- 
tention. The  first  is  "Thunder  Mountain," 
from  the  Golden  play,  "Howdy  Folks."  This 
is  being  directed  at  the  Fox  West  Coast  Studios 
by  Victor  Schertzinger,  with  Leslie  Fenton, 
who  has  recently  been  awarded  a  long  term 
contract  with  Fox,  in  a  prominent  part.  Alec 
Francis   is  playing  a  mountain  minister. 


The  other  release  on  this  date  is  a  Tom  Mix 
picture,  as  yet  untitled,  which  will  be  directed 
by  Emmett  Flynn. 

John  Griffith  Wray's  first  picture  for  Fox 
will  be  released  on  October  18.  It  is  titled 
"The  Winding  Stair,"  from  the  successful  novel 
of  the  same  name  by  A.  E.  W.  Mason. 

Another  Golden,  "Thank  You,"  also  directed 
by  John  Ford,  is  scheduled  for  release  on 
Octomber  25.  George  O'Brien  has  the  leading 
role  in  this  production,  which  marks  the  debut 
of  Jacqueline  Logan  in  Fox  pictures.  Alec 
Francis  plays  the  role  of  the  impoverished 
minister.  An  all  star  cast  supports  the  prin- 
cipals. 

"Smiling"  George  O'Brien's  first  starring 
vehicle  for  the  coming  season,  "The  Fighting 
Heart,"  is  the  November  1  release.  This  is 
based  on  Larry  Evans'  story,  "Once  to  Every 
Man,"  and  Billie  Dove  supports  the  star.  This 
is  still  another  Ford  production. 

A  distinct  novelty  will  be  offered  exhibitors 
by  Fox  on  November  8,  the  date  set  for  the 
release  of  the  screen  version  of  Owen  Davis' 
stage  play,  "Lazybones."  In  this  production, 
Charles  (Buck)  Jones,  Fox  Western  star,  enacts 
the  title  role. 

Incidentally,  "Lazybones"  is  Frank  Borzage's 
first  production  under  the  Fox  banner.  The 
cast  includes  Madge  Bellamy,  Leslie  Fenton, 
Jane  Novak  and  Zasu  Pitts. 

The  screen  version  of  Channing  Pollock's 
play,  "The  Fool,"  which  was  directed  by  Harry 
Millarde,  is  the  last  of  the  early  season  re- 
leases, with  November  15  as  the  date  set  for 
distribution.  This  production  is  another  that 
scored  tremendously  during  pre-release  runs 
on  Broadway  and  elsewhere. 


To  Direct  "Dance  Madness" 

Harry  Rapf,  associate  studio  executive  at 
the  Metro-Goldwyn-Mayer  studios,  has  just 
announced  the  signing  of  Irving  Cummings 
to  direct  "Dance  Madness,"  an  orginal  story 
by  S.  Jay  Kaufman  and  Max  Marcin. 


Howard  Greer  (left),  creator  of  Paramount  fashions,  takes  the  foot  measurement  of  Patsy  Gribble,  one  of  the  twelve  shoe  models  who 
appear  as  one  of  the  features  of  "The  Trouble  With  Wives,"  which  Malcolm  St.  Clair  directed  for  Paramount  with  Florence  Vidor, 
Tom  Moore,  Esther  Ralston  and  Ford  Sterling  in  the  featured  roles.  Ford  Sterling  (right)  searches  for  the  Cinderella  foot  among  the 
Models,  who,  reading  left  to  right  are:  Maracaline  Ferrar,  Margaret  Francisco,  Marcella  Arthur,  Opal  Evans,  Billie  Wilding,  La  Verne 
Lindsay,  Nita  Cavalier,  Thelma  Barron,  Barbara  Clayton,  Viola  Marvelle,  Patsy  Gribble  and  Ludmila  Daiger. 


344 


MOVING    PICTURE  WORLD 


July  18,  1925 


Corinne  Griffith,  Kenneth   Harlan,  Nita  Naldi  and   Edgar  Norton  in  "The  Marriage  Whirl,"  a  First  National  picture. 


Richard  A.  Rowland  Gives 
Two  "Unknowns"  a  Chance 


IN  accord  with  his  recently  announced 
plan  to  encourage  obscure  talent,  Richard 
A.  Rowland,  General  Manager  of  First 
National  Pictures,  has  picked  two  unknowns 
for  the  cast  of  the  new  Milton  Sills  starring 
picture,  "The  Knockout,"  which  is  now  in 
production  in  the  Canadian  logging  camps 
at  Beauchene,  Canada,  about  150  miles  north 
of  Ottawa. 

They  are  Lorna  Duveen,  formerly  an  ex- 
tra and  now  Milton  Sills*  leading  woman  in 
"The  Knockout,"  and  John  Philip  Kolb,  one- 
time electrician  and  cable-hoister,  who  was 
snatched  from  the  wheel  of  a  truck  to  as- 
sume the  role  of  "Black  Jack"  Ducane,  one 
of  the  most  prominent  roles  in  this  picture. 

Lorna  Duveen's  meteoric  rise  overnight 
from  extra  to  leading  woman  is  another 
astonishing  shift  of  fate.  After  bits  in  two 
comedies  which  never  were  released,  Miss 
Duveen  came  to  First  National  Studios  as 
an  extra  in  "The  Necessary  Evil."  Later  she 
was  cast  in  Milton  Sills'  first  starring  pic- 
ture, "The  Making  of  O'Malley"— merely  as 
a  "walk  on." 

But  she  attracted  notice  in  both  appear- 
ances. When  the  search  started  for  a  lead- 
ing woman  for  Sills'  next  vehicle,  Richard 
Rowland  and  Earl  Hudson,  after  a  prelim- 
inary test,  decided  to  give  Miss  Duveen  a 
chance. 

John  Philip  Kolb  was  driving  a  truck  when 
Rowland  discovered  him.  Kolb's  advent  in 
pictures  reads  like  a  fairy  tale.  Discharged 
from  the  Biograph  Studios,  where  he  was 
employed  as  electrician,  because  he  was  con- 
tinually loitering  to  watch  the  actqrs,  Kolb 
secured  a  job  hoisting  cables  with  the  New 
York  Edison  Company.  Just  when  the  cast- 

No  Appointments  Now 

There  has  been  much  speculation  in  the  busi- 
ness end  of  the  industry  as  to  whom  E.  A. 
Eschmann  of  First  National  would  appoint  to 
till  the  district  managership  vacancies  in  his  field 
force.  Information  now  comes  from  Mr.  Esch- 
mann that  he  will  not  make  these  appointments 
until  the  fall.  In  the  meantime  he  will  leave  the 
business  matters  that  customarily  devolve  upon 
the  district  manager,  on  the  shouders  of  the 
branch  managers  in  the  districts  where  there 
are  vacancies,  giving  their  acumen  and  admin- 
istrative ability  full  play. 


ing  directors  had  despaired  of  finding  the 
type  the  script  called  for  in  "The  Knockout," 
that  of  a  young  Titan,  Rowland  happened 
on  the  six-feet-seven  giant  by  the  merest 
chance,  and  tendered  him  one  of  the  most 
important  roles. 


Shows  Dare  Devil  Riders 

United  States  Cavalrymen  are  the  most 
amazing  dare-devil  riders  in  the  world,  bet- 
ter even  than  the  famous  Italians  and  Bou- 
doin  horsemen  it  is  proved  in  International 
Newsreel  No.  52  in  which  are  shown  exclu- 
sive pictures  of  U.  S.  Cavalrymen  in  their 
new  and  thrilling  stunt  riding. 

After  years  of  training,  culminating  in 
world's  supremacy  Uncle  Sam's  riders  have, 
for  the  first  time,  afforder  the  public  an 
opportunity  of  witnessing  their  amazing  ex- 
ploits. 


Humes  Starts  First  Picture 

Freddie  Humes,  famous  star  of  many  a 
rodeo  and  holder  of  several  titles  in  such 
events  as  the  Pendleton  Roundup,  Salinas 
Rodeos  and  western  classics,  has  started  his 
first  picture  as  a  full  fledged  Western  star 
for  Universal.  Humes  is  one  of  the  Universal 
Ranch  Riders  whose  consistent  work  was 
rewarded  with  stardom  following  the  recent 
visit  to  Universal  City  of  Carl  Laemmle. 

Humes'  first  picture  is  a  Mustang  Produc- 
tion, "Taking  Chances,"  which  William  Crin- 
ley  will  direct  with  Nancy  Deaver,  leading 
woman  in  "The  Circus  Cyclone,"  recently 
made,  in  the  principal  feminine  role.  His 
second  picture  will  be  "Buckin'  Through" 
with  the  same  leading  woman  and  same  di- 
rector. 


New  "U"  Westerns 

Production  has  been  started  on  two  new 
two-reel  westerns  at  Universal  City,  both 
with  new  stars  in  featured  roles.  Edmund 
Cobb  is  starring  in  "Hearts  of  the  Range," 
with  Ernst  Laemmle  directing.  The  other  is 
"The  Rustlin'  Kid,"  starring  Fred  Humes, 
under  William  Crinley's  direction.  Marceline 
Day  is  playing  opposite  Cobb. 


A  scene  in  the  Hal  Roach-Pathe  two-reel  comedy,  "Isn't  Life  Terrible,"  starring  Charles 
Chase  (left).    (Any  movie  fan  will  tell  you  who  the  little  black  kiddie  is!) 


July  18,  1925 


MOVING    PICTURE  WORLD 


345 


Carol  Dempster  in  scenes  in  "Sally  of  the  Sawdust,"  a  D.  W.  Griffith  production,   to   be   released   shortly   by   United   Artists  Corporation. 

If  Not  Baseball  What  Is  It? 

There  is  a  good  deal  of  real,  but  uninten- 
tional comedy  going  on  at  a  ball  lot  near 
New  Brunswick,  N.  J.,  where  Glenn  Hunter 
and  his  team  of  motion  picture  actors  are  try- 
ing to  play  baseball  as  part  of  "The  Pinch 
Hitter."  Glen  tried  for  live  hours  last  week 
to  smash  out  a  home  run,  and  Antrim  Short, 
fielder  and  captain  of  the  celluloid  nine  of 
which  Hunter  turns  out  to  be  the  star,  has 
let  so  many  balls  bound  away  from  him  that 
Joseph  Henabery  is  going  to  provide  him  with 
a  net.  Soon  after  Hunter  hits  his  home  run 
and  Short  learns  how  to  field,  the  picture  will 
be   released  by  Associated  Exhibitors. 


Whaling  Expeditioi 

i  for 

Warner-Bar 

rymore  Film 

F.  B.  O.  Enlarging  Studios 

The  work  of  joining  Stage  No.  1  and  Stage 
No.  2  into  one  huge  stage  is  progressing  rapidly 
at  the  F.B.O.  Studios.  The  forty-foot  alley- 
way between  the  two  buildings  is  being  roofed 
over  and  the  sides  of  the  two  structures 
knocked  out.  When  completed,  the  new  stage 
will  be  one  of  the  largest  in  Hollywood. 


WARNER  BROS,  have  decided  to 
make  ihc  biggest  production  in  their 
history  out  of  "The  Sea  Beast,"  the 
whaling  story,  announced  last  week  as  the 
forthcoming  Johr  Barryniore  picture  for  the 
company.  The  cast  is  being  assembled,  two 
ships  have  been  chartered  and  as  soon  as 
arrangements  are  completed  several  hundred 
persons  will  sail  out  of  Los  Angeles  harbor 
bound  for  the  coast  of  Java,  where  they  will 
pursue  the  sportive  whale  in  an  effort  to  ob- 
tain several  of  the  big  thrills  of  the  picture. 

Mr.  Barrymore's  role  in  the  forthcoming 
production  will  be  that  of  a  harpooner  of  an 
old  time  whaling  ship,  and  the  Warners 
promise  a  sensational  sea  epic  dealing  with 
the  pioneers  of  the  whaling  industry. 

Bess  Meredyth.  who  has  written  the 
scenario,  has  provided  a  tremendous  drama 


with  thrilling  climaxes  and  the  story  will  give 
Barrymore  a  vehicle  different  from  anything 
ever  attempted  by  him. 

Priscilla  Bonner  has  been  selected  as  the 
star's  leading  woman  and  will  accompany  the 
expedition  to  Java  for  about  as  exciting  an 
adventure  as  she  ever  will  have  in  her  career. 

From  Java  the  expedition  will  cover  sev- 
eial  points  on  the  other  side  of  the  world, 
finally  joining  the  whaling  fleet  off  the  coast 
of  Africa,  where  most  of  the  sea  mammoths 
are  obtained  in  these  days. 

The  expedition  will  go  out  fully  equipped 
for  a  cruise  of  several  months,  and  will  take 
along  a  complete  laboratory  so  that  the  film 
can  be  developed  as  soon  as  shot  and  the 
daily  rushes  viewed  the  same  as  at  the 
studio. 

Director  Millard  Webb  has  been  busy 
during  the  last  week  assembling  his  cast, 
which  will  number  among  its  personnel  sev- 
eral old  time  tarry  travelers  of  the  tearing 
tide  summoned  from  New  Bedford,  the  home 
of  the  whaling  industry,  who  will  keep  the 
company  straight  on  technical  matters. 


Airmen  Feted 


of 


A  scene  in  "On  the  Threshold,"  a  Renaud  Hoffman  production,  released  by  Producers 

Distributing  Corporation. 


International     Newsreel    Dines  Helpers 
Smoke   Screen  Pictures 

Officials  of  the  International  Newsreel  en- 
tertained at  luncheon,  at  the  Hotel  Hamilton, 
in  Washington,  last  week  all  those  who  had 
participated  in  making  the  remarkable  pic- 
tures of  laying  a  smoke  screen  around  the 
dirigible  "Los  Angeles,"  which  are  shown 
in  the  current  issue  of  International  News- 
reel. 

The  honor  guests  of  the  occasion  were 
Lieut.  Stanley  E.  Ridderhoff,  Lieut.  Frank  G. 
Cowie  and  Lieut.  H.  D.  Palmer,  the  pilots  of 
the  three  bombers.  Also  present  were  U.  K. 
Whipple,  Norman  Alley,  Herman  Stockhoff, 
J.  C.  Brown,  Wm.  Hearfield,  Frank  McKech- 
nie,  Edward  Morrison,  Harry  Van  Tine  and 
Joseph  Morrison  International  Newsreel 
cameramen;  Lieut.  T.  T.  Patterson  of  the 
Bureau  of  Aeronautics ;  Charles  Parmer, 
feature  writer  of  the  Washington  Herald  and 
Universal  Service ;  Jim  Ring,  of  the  Wash- 
ington Times;  Frank  Walker,  of  Interna- 
tional News  Service,  and  officials  of  Interna- 
tional Newsreel. 


346  MOVING    PICTURE  WORLD 


July  18.  1925 


A  scene  from  the  Educational-Bobby  Vernon  comedy,  "Air  Tight,"  distributed  by  Educa- 
tional Film  Exchanges,  Inc. 


Sol  Lesser  to  Release  on 

United  Artists  Program 


Century  Comedies  for  July 


Wanda  Wiley  and  Edna  Marian  Contribute 
Their   Latest   to   Sumner  Schedule 

Believing  that  the  best  way  to  help  the  ex- 
hibitor in  mid-summer  is  to  give  him  plenty  of 
good  comedies,  the  Century  Film  Corporation, 
makers  of  Century  Comedies,  have  scheduled 
an  unusually  large  number  of  these  comedies 
for  July  release. 

Four  popular  Century  stars  and  a  popular 
comedy  team  of  two  well-known  players  are 
represented  in  the  five  releases.  The  stars  in- 
clude Wanda  Wiley,  Edna  Marian,  Al  Alt  and 
Eddie  Gordon.  The  comedy  team  is  composed 
of  Jack  Singleton  and  Bartine  Burkett. 

The  five  releases  include  "Plenty  of  Nerve," 
starring  Edna  Marian;  "A  Rough  Party," 
starring  Al  Alt ;  "Just  in  Time,"  starring 
Wanda  Wiley ;  "The  Polo  Kid,"  starring  Eddie 
Gordon,  and  "Dry  Up,"  featuring  Jack  Single- 
ton and  Bartine  Burkett.  The  comedies  were 
made  by  such  established  comedy  directors  as 
William  Watson,  Charles  Lamont,  Edward  I. 
Luddy,  Jess  Robbins  and  Al  Herman. 


Sign  $150,000  Contract 

And  now  comes  "The  World's  Greatest  Jazz 
Contract,"  just  signed  by  Ben  Bernie,  famous 
jazz  orchestra  conductor  who  has  arranged 
with  Hugo  Riesenfeld,  managing  director  of 
the  Rialto  and  Rivoli  Theatres  to  inaugurate 
an  entirely  new  form  of  movie  entertainment 
on  Broadway.  Bernie's  contract  with  Riesen- 
feld involves  salary  expenditures  to  the  extent 
of  $150,000,  a  record  amount  and  takes  effect 
July  12,  when  the  policy  of  the  Rivoli  will  be 
altered  for  the  new  jazz  regime. 

Riesenfeld's  plan  for  the  Rivoli  is  progressive 
and  as  outlined,  indicates  the  modern  trend  to- 
ward popular  entertainment  in  the  bigger  movie 
palaces.  Bernie'  orchestra  is  well  known,  hav- 
ing recorded  for  many  phonograph  dies  and 
having  appeared  on  the  stage  and  before  the 
radio  microphones  in  every  large  city  in  the 
United  States. 


Strcmberg  Borrows  Edeson 

Hunt  Stromberg  has  borrowed  Robert  Ede- 
son from  the  Cecil  B.  De  Mille  stock  com- 
pany for  an  important  role  in  "The  Prairie 
Pirate,"  his  new  Harry  Carey  production.  This 
will  mark  the  first  time  that  Edeson  has  ap- 
peared in  a  screen  western. 

Other  members  of  the  supporting  cast  in- 
clude Trilby  Clark,  Lloyd  Whitlock,  Fred 
Kohler,  Evelyn  Selbie,  Tote  Ducrow  and  Jean 
Dumas.    Edmund   Mortimer   is  directing. 


HAROLD  BELL  WRIGHT'S  greatest 
novel,  "The  Winning  of  Barbara 
Worth,"  which  Sol  Lesser  will  pro- 
duce, is  to  be  released  by  United  Artists 
Corporation,  it  was  announced  yesterday  by 
Hiram  Abrams,  president  of  the  distribut- 
ing organization. 

This  ends  a  contest  in  -which  every  big 
distributing  concern  took  part,  the  explana- 
tion of  which  is  the  fact  that  "The  Win- 
ning of  Barbara  Worth"  has  been  the  big- 
gest seller  of  any  American  novel  ever 
written.  Its  sales  have  passed  well  beyond 
the  2,000,000  mark. 

Lesser  expects  to  start  production  around 
the  1st  of  August.  The  actual  locations,  as 
described  in  Wright's  book,  will  be  used  as 
the  setting.  This  means  that  the  magically 
fertile  Imperial  Valley  in  California,  and  the 
sun-blazed  expanses  of  Arizona,  will  be 
seen  on  the  screen  just  as  Wright  envisioned 
his  romance  in  traversing  them. 

To  produce  "The  Winning  of  Barbara 
Worth"  on  a  scale  which  will  do  justice  to 
the  American  reading  public's  best-loved 
novel,  Lesser  estimates  the  production  cost 
as  at  least  $500,000. 

Money  will  not  be  spared,  and  the  film- 
ing will  have  the  further  advantage  of  the 
personal  guidance  of  the  author.  This 
Western  romance  is  Wright's  favorite,  of 
all  his  novels,  and  for  this  reason,  he  has 
agreed  to  work  with  Lesser  in  preparing  it 
for  the  screen. 

The  alliance  with  United  Artists  Corpora- 
tion was  announced  by  President  Abrams 
with  much  elation.    Abrams  said: 

"It  is  a  real  coup  for  the  United  Artists 
Corporation  to  win  Mr.  Lesser's  agreement 
to  the  release  of  the  film  version  of  "The 
Winning  of  Barbara  Worth."  It  is  a  pic- 
ture which  the  public  has  been  wanting  to 


see  on  the  screen  for  years.  The  associa- 
tion with  a  writer  of  Mr.  Wright's  great 
popularity  and  a  producer  of  Mr.  Lesser's 
calibre  is  in  keeping  with  our  aim  to  offer 
the  greatest  in  film  plays." 

In  confirming  Abrams'  announcement,  Mr. 
Lesser  admitted  that  he  had  been  besieged 
by  every  big  distributing  concern  for  the 
releasing  rights. 

"In  finally  determining  on  the  United 
Artists  Corporation,"  said  Lesser,  "I  was 
actuated  by  my  friendship  for  Hiram 
Abrams,  its  president;  Joseph  M.  Schenck 
and  the  distinguished  artists  who  contribute 
to  the  organization's  program." 

Joseph  M.  Schenck,  chairman  of  the 
directorate  of  United  Artists  Corporation, 
took  occasion  to  extend  his  personal  praise 
of  Lesser. 

"I  have  known  Sol  Lesser  since  his  rise 
from  exhibitor  to  producer,"  he  said,  "and 
I  am  confident  that  he  will  give  'The  Win- 
ning of  Barbara  Worth'  as  great  a  success 
in  its  film  form  as  it  has  won  as  a  work  of 
fiction." 


Entertain  Police  Officials 

Forty  police  officials  from  New  York  and 
surrounding  towns,  all  members  of  the  Metro- 
politan Police  Association  of  New  York,  were 
the  guests  of  Richard  A.  Rowland,  general 
manager  of  First  National  Pictures,  and  Earl 
Hudson,  eastern  production  manager,  at  First 
National's  New  York  Studios  last  week. 

Following  dinner,  served  by  Sherry's  at  the 
studio  dining  room,  "The  Making  of  O'Malley" 
was  run  in  the  studio  projection  room  with 
special  music  by  the  studio  orchestra.  Row- 
land, Hudson  and  Milton  Sills,  star  of  "The 
Making  of  O'Malley"  were  among  the  speak- 
ers. The  evening  was  enlivened  by  "stunts." 


Chicago  Likes 
The  Lost  World" 


Originally  booked  for  a  four  weeks' 
run  at  the  Roosevelt,  Chicago,  the  First 
National-Rothacker  special,  "The  Lost 
World,"  which  Earl  Hudson  super- 
vised, has  been  held  over  for  a  fifth 
week,  as  a  result  of  the  great  business 
it  has  been  doing  there. 

The  attendance  during  the  fourth 
week  kept  at  such  a  large  figure  that 
it  was  evident  it  would  attract  big 
business  for  a  longer  period  and  ar- 
rangements for  holding  it  over  were 
mad"  by  Balaban  and  Katz. 

"The  Lost  World"  will  soon  begin 
its  extended  engagement  at  Grauman  s 
Million  Dollar  in  Los  Angeles. 


July  18,  1925 


MOVING   PICTURE  WORLD 


347 


Eddie  Nelson  in  the  Educational- Mermaid  comedy,  "Going  Great" 


Pathe  Gets  "Heir- Loons;" 

Made  by  Spitzer  and  Jones 


"Heir-Loons,"  a  feature-length  comedy 
drama  now  being  produced  with  an  all-star  cast 
by  Spitzer-Joncs  Production  at  the  F.  B.  O. 
Studios  in  California,  will  be  released  by  Pathe 
Exchange,  Inc.,  according  to  an  announcement 
made  this  week. 

Nat  H.  Spitzer  and  Grover  Jones,  executive 
heads  of  the  Spitzer- Jones  Productions,  are 
both  well  known  in  cinema  circles.  With  the 
exception  of  the  past  few  years,  which  he  has 
devoted  to  other  interests,  Spitzer  has  been 
connected  with  the  motion-picture  industry  in 
various  capacities  since  its  earliest  days.  Jones 
is  widely  recognized  as  a  scenarist  as  well  as 
a  director  of  marked  ability.  He  is  handling 
the  megaphone  on  the  firm's  productions. 

The  producers  state  that  "Heir-Loons"  will 
be  full  of  rapid-fire  action.  Thrills  of  the 
story  include  a  raging  flood,  a  broken  dam,  a 
fight  for  life  in  a  helpless  balloon,  an  ex- 
plosion which  wrecks  a  bakery  shop  and  a 
comedy  railroad  wreck.  There  is  also  a  well 
developed  love  theme  and  a  thread  of  senti- 
mental beauty. 

"Heir-Loons"  is  a  comedy  drama  of  the  so- 

Title  of  Marion  Davies*  Next 

Word  comes  from  the  Coast  that  "Lights 
of  Old  Broadway"  is  the  title  under  which 
Marion  Davies'  first  starring  vehicle,  which 
has  been  known  provisionally  as  "Lights  of 
New  York,"  will  reach  the  screen.  This  film 
is  now  in  production  at  the  Culver  City  studios 
under  the  active  direction  of  Monta  Bell,  who 
is  making  rapid  headway  with  it. 

Miss  Davies  plays  a  double  role  in  "Lights 
of  Old  Broadway,"  which  is  based  on  the 
Lawrence  Eyre  stage  success,  "Merry  Wives 
of  Gotham,"  adapted  to  the  screen  by  Carey 
Wilson,  and  heads  a  cast  that  includes  Conrad 
Nagel,  Charles  McHugh,  Eleanor  Lawson, 
Frank  Currier,  Julia  Swayne  Gordon,  Mathew 
Betz,  Wilber  Higbee  and  George  K.  Arthur. 


ciety  type.  The  Brockton  family,  its  central 
characters,  are  pscudo  aristocrats  living  on  the 
memories  of  past  glories.  They  are  described 
as  the  sort  "who  monopolizes  the  Mayflower." 

The  cast  is  an  all-star  one.  Wallace  Mac- 
Donald  is  cast  as  George  Brockton,  the  only 
one  of  the  family  who  work?  for  a  living. 
Other  members  of  the  Brockton  clan  are  por- 
trayed by  Stuart  Holmes,  Snitz  Edwards, 
Frank  Campeau,  Martha  Mattox,  and  Emily 
Gerdes.  Edith  Roberts  plays  Mary  Dale,  the 
adopted  daughter  of  the  Brocktons.  Cecile 
Fvans  is  cast  as  Marjie  Trenton,  the  small 
town  vamp.  Others  who  have  promient  roles 
are  Sam  De.  Grasse,  Ralph  Lewis  and  Max 
Asher. 


UTJOW  BAXTER  BUTTED  IN,"  the 
I  I  latest  Warner  release  starring  Matt 
Moore  and  Dorothy  Devore,  is  off 
to  a  fine  start,  newspaper  reviewers  in  Chicago 
and  New  York,  where  the  special  has  just 
had  runs,  giving  it  high  praise. 

Under  the  heading,  "Need  A  Laugh?  Then 
Be  Sure  to  See  This,"  the  Chicago  Tribune 
critic,  wrote  in  that  paper : 

"The  Baxter  picture  is  a  PIPPIN  !  I  laugh- 
ed like  a  fool  through  it,  and  so  did  every- 
body else  in  a  crowded  house.  Matt  Moore 
is,  without  question,  taking  his  place  in  the 
comedy  sun.  His  dreams  as  the  absentminded 
youth  are  wows,  and  guaranteed  to  hand  you 
the  sort  of  laughs  progressive  M.D.'s  declare 
are  better  than  medicine.  This  picture  is  a 
peach.     A  pippin,  did   I   say  before?  Well, 


See  "Limited  Mail" 

The  first  print  of  "The  Limited  Mail,"  one 
of  the  forty  special  attractions  on  Warner 
Bros.'  1925-26  schedule,  has  reached  New  York 
and  was  viewed  by  officials  and  executives  of 
that  company  and  a  group  of  exhibitors  and 
foreign  buyers. 

This  picture  will  be  the  first  release  on  the 
new  program.  The  verdict  of  the  exhibitors 
and  others  who  saw  it  was  that  if  the  thirty- 
nine  others  of  the  Warner  Forty  keep  up  the 
pace  set  in  this  one,  the  Warners  are  certain 
of  a  banner  year.  Already  contracts  have  been 
made  for  most  of  the  foreign  markets,  though 
the  official  release  is  still  several  weeks  in 
advance. 


Warner  Film  Opens  Theatre 

Warner  Bros.'  "Bobbed  Hair"  was  the  at- 
traction at  the  gala  opening  of  Bard's  Theatre, 
in  Pasadena,  Cal.,  the  evening  of  June  23  and 
during  the  entire  first  week  of  the  new  house. 

The  new  theatre  was  packed  for  the  dedica- 
tory exercises,  with  the  presentation  of  stars 
and  celebrities  of  the  theatrical  worlds  as  one 
of  the  features.  Huntly  Gordon,  Warner 
Bros,  star,  presided  as  master  of  ceremonies. 


Quick  Work  by  Hedwig 

The  motion  pictures  taken  of  the  Greb,  Wills 
and  Shade  bouts  at  the  Polo  Grounds  in  New 
York  City,  on  the  night  of  July  2,  for  the 
benefit  of  the  Italian  Hospital  Fund,  were 
processed  at  the  Rex  Hedwig  Laboratories. 
At  the  close  of  each  fight  the  negatives  were 
rushed  to  the  laboratory,  where  they  were  im- 
mediately developed,  printed,  cut  and  as- 
sembled, and  early  Friday  afternoon  they  were 
thrown  upon  the  screens  of  leading  theatre 
throughout   the    Metropolitan  aw 


To  Direct  "Dance  Madness" 

Word  comes  from  the  Coast  that  Irving 
Cummings  has  been  signed  by  Metro-Goldwyn- 
Mayer  to  direct  "Dance  Madness,"  by  S.  Jay 
Kaufman  and  Max  Marcin,  and  that  Aileen 
Pringle  and  Lew  Cody  are  to  be  featured  in 
this  production.  In  directing  "Dance  Madness" 
Cummings,  who  is  remembered  throughout  the 
industry  for  his  notable  work  as  former  lead- 
ing man  on  the  screen,  is  doing  his  first  work 
for  Metro-Goldwyn-Mayer. 


let's  do  a  Luther  Burbank  and  make  it  a 
cross  I" 

Said  reviewer  of  the  New  York  Evening 
Journal :  "A  corking  good  comedy  !  There's 
lots  of  enjoyable  nonsense  in  the  film,  and  is 
very  well  acted.  You'll  like  the  picture.  You 
may  even  find  it  inspiring." 

The  Morning  Telegraph  Critic  said:  "The 
picture  is  an  appealing  mixture  of  pathos  and 
humor  and  gives  Matt  Moore  ample  opportu- 
nity for  the  sort  of  thing  he  does  best.  Dorothy 
Devore  is  well  cast  and  plays  with  a  great 
deal  of  sparkle." 

The  Daily  News:  "Some  new  jokes,  mighty 
good  sub-titles,  the  pleasing.  Matt  Moore,  the 
vivacious  Dorothy  Devore,  an  entertaining  plot. 
Pretty  fair  average,  isn't  it?  Matt  Moore  fits 
snugly  into  his  role." 


"How  Baxter  Butted  In  "  Wins 
Praise  from  the  Newspapers 


348 


MOVING    PICTURE  WORLD 


July  18,  1925 


F.  B.  O.  and  Other  Units  to 
Spend  $10,000,000  This  Year 


UPWARDS  of  $10,000,000  will  be  in- 
vested in  motion  pictures  by  independent 
producers  at  the  Film  Booking  Offices 
studios  in  Hollywood  during  the  ensuing  year. 

Besides  F.  B.  O.'s  own  production  units, 
several  of  the  foremost  independent  stars  and 
producers  have  established  headquarters  at  the 
Melrose  and  Gower  street  lot,  including  Doug 
M'Lean,  Larry  Semon,  Monty  Banks  and  B. 
P.  Schulberg. 

More  than  §5,000,000  will  be  invested  by 
F.  B.  O.  in  sixty-four  features  and  short  sub- 
jects for  the  1925-26  program.  The  features 
will  embrace  twelve  specials  and  star  series 
featuring  Fred  Thomson,  Evelyn  Brent, 
Maurice  B.  ("Lefty")  Flynn  and  Richard  Tal- 
madge,  each  of  whom  will  produce  eight  at- 
tractions during  the  year.  Thomson  is  at  work 
on  "The  Wild  Bull's  Lair,"  by  Marion  Jack- 
son; Miss  Brent  on  "Lady  Robinhood,"  by 
Burke  Jenkins  and  Clifford  Howard;  Flynn 
on  Gerald  Beaumont's  "High  and  Handsome." 
and  Talniadge  on  James  Bell  Smith's  "South 
Sea  Gold." 

Among  the  F.  B.  O.  Specials  will  be  two 
Emory  Johnson  productions,  "The  Last  Edi- 
tion," a  newspaper  drama  starring  Ralph 
Lewis,  and  "Happiness,"  to  be  filmed  in 
Sweden.  Work  on  the  first  will  begin  in  two 
weeks.  Other  specials  will  be  "The  Midnight 
Flyer,"  a  railroad  melodrama;  Laura  Jean 
Libbey's  "When  His  Love  Grew  Cold;"  "The 
Futurity  Winner,"  a  turf  drama  by  Louis 
Joseph  Vance;  "Flaming  Waters,"  a  melo- 
drama of  the  oil  fields  by  E.  Lloyd  Sheldon; 
"The  Isle  of  Retribution,"  by  Edison  Mar- 


New  Sennett  Comedies 

Mack  Sennett  has  completed  "From  Rags  to 
Britches,"  and  "Isn't  Love  Cuckoo?"  two  new 
comedies  and  has  shipped  them  East  to  Pathe 
Exchange,  Inc. 

"From  Rags  to  Britches"  is  a  fashion  show 
burlesque,  which  was  directed  by  Del  Lord. 
Billy  Bevan  and  Madeline  Hurlock  are  featured 
in  this  two-reeler  and  the  famous  Sennett 
Bathing  Beauties  appear  as  models  introducing 
the  latest  in  bathing  suits. 

"Isn't  Love  Cuckoo?"  is  a  comic  romance 
which  was  directed  by  Lloyd  Bacon.  Raymond 
McKee,  Marvin  Lobach,  Ruth  Taylor,  Eugenia 
Gilbert,  Sunshine  Hart  and  Irving  Bacon  have 
the  principal  parts. 


shall ;  "A  Poor  Girl's  Romance,"  the  second 
Laura  Jean  Libbey  novel,  and  at  least  four 
others  to  be  announced  shortly.  James  Leo 
Median  has  just  finished  "The  Keeper  of 
the  Bees,"  written  by  his  mother-in-law.  Gene 
Stratton-Porter.    It  will  be  released  shortly. 

Announcement  has  been  made  that  Douglas 
M'Lean  will  film  all  his  attractions  at  the 
F.  B.  O.  studios,  as  will  B.  P.  Schulberg,  I. 

E.  Chadwick,  Larry  Semon,  Spitzer- Jones  pro- 
ductions, Inc,  Embassy  Productions,  of  which 
Arthur  Beck  is  the  leading  spirit,  and  Howard 
Estabrook  Attractions,  featuring  Monty  Banks, 
and  Strongheart,  the  dog. 

Mr.  Fineman  will  handle  the  supervision  of 

F.  B.  O.'s  own  attractions,  with  Fred  Smith 
handling  the  business  end  of  the  lot  and  Fred 
Myton  the  scenario  department. 


THE  sales  department  of  Film  Booking 
Offices,  under  the  supervision  of  Colvin 
W.  Brown,  recently  created  vice- 
president  in  charge  of  distribution,  and  Lee 
Marcus,  the  newly  appointed  sales  manager, 
continues  to  report  record  bookings  on  "Drusil- 
la  with  a  Million,"  the  Associated  Arts  Cor- 
poration F.  B.  O.  Gold  Bond  production, 
which  started  its  meteoric  career  at  the 
Capitol  Theatre,  Xew  York,  and  continues 
to  play  the  finest  theatres  in  the  country. 

Universal  Pictures  Corporation  has  booked 
"Drusilla"  to  play  in  several  of  its  theatres, 
including  the  Rialto,  Washington,  D.  C . 
Liberty,  Kansas  City;  American,  Denver; 
Broadway  Strand,  Detroit;  Clemmer,  Spo- 
kane; Columbia,  Seattle,  and  Alhambra,  Mil- 
waukee. 

Other  first-run  houses  which  will  play  the 
F.  B.  O.  Gold  Bond  production  in  the  near 
future  are:  Rivoli,  Portland,  Ore.,  Capitol, 
Dallas;  Dreamland,  Columbus,  Ohio;  Colonial, 
Indianapolis;  Alamo,  Louisville;  Fay's  Theatre, 
Providence;  American,  Salt  Lake  City;  Rivoli. 
Toledo,  Ohio,  and  Rialto,  Ft.  Worth;  Texas. 

The  excellent  notices  accorded  the  produc- 
tion in  the  New  York  newspapers  during  the 


Buys  "The  Lost  World" 

The  West  Coast  Circuit  has  closed  with  First 
National  for  the  showing  of  its  big  feature 
picture,  "The  Lost  World,"  in  its  circuit  of 
theatres  in  northern  and  southern  California 
H  the  immediate  future.  The  hit  scored  by 
"The  Lost  World"  at  Grauman's  Million 
Dollar  Theatre  in  Los  Angeles  is  of  phenomenal 
proportions  and  it  had  a  tremendous  pulling 
power  at  both  the  Wilkes  and  the  Imperial 
Theatres  in  San  Francisco. 

The  Broadway,  New  York,  showing  of 
"The  Lost  World"  at  regular  admission  prices 
will  take  place  sometime  in  September. 


Neatly  Completed 

A  telegram  received  from  Henry  Ginsberg 
at  his  Xew  York  offices  contains  the  informa- 
tion that  "Wreckage,"  the  second  of  the  Ban- 
ner Productions,  is  practically  completed.  It 
is  one  of  the  most  pretentious  features  that 
Ben  Verschleiser  has  made  and  was  directed 
by  Scott  Dunlap.  Ginsberg  is  on  the  West 
Coast  conferring  with  Sam  Briskin  of  Banner 
relative   to   production  details. 


Capitol  showing,  and  the  advertising  compaign 
which  will  be  inaugurated  by  F.  B.  O.  in  the 
pages  of  the  Saturday  Evening  Post,  com- 
mencing with  a  full  page  ad  in  the  August  15 
issue,  were  added  factors  in  the  prompt  de- 
cisions of  these  first  run  houses  to  play  the 
picture. 


Columbia  Press  Books 

Press  books  on  the  first  of  the  three  Co- 
lumbia Pictures  releases,  one  a  Columbia,  and 
the  other  two  being  Waldorf  and  Perfection, 
have  been  completed,  in  two  colors,  as  well  as 
the  posters  and  other  accessories  and  are  in 
exchanges  all  over  the  country. 


In  "Little  Eva"  Role 

Ann  Pennington,  she  of  the  twinkling  toes, 
is  scheduled  for  her  first  serious  role,  that  of 
"Little  Eva"  in  the  film  version  of  the  cele- 
brated stage  success,  "Uncle  Tom's  Cabin."  A 
troupe  of  Bulgarian  bloodhounds  have  been  im- 
ported to  Hollywood  by  the  Fox  studio  for  the 
production.  Ann  is  doing  her  "usual  stuff" 
in  a  Tom  Mix  starring  vehicle,  "The  Lucky 
Horseshoo."  at  the  present  time. 


Universal  Books  "Drusilla" 
For  Several  of  Its  Theatres 


Mabel  Ballin,  Forrest  Stanley  and  Henri  de  Beranger  in  scenes  in  "Beauty  and  the  Bad  Man,"  a  Producer*  Distributing  Corporatioi:  picture. 


July  18,  1925 


MOVING   PICTURE  WORLD 


349 


Make  Scenes  at  Club 


Sequences  for  Monty  Banks'  New  Associated 
Exhibitors'    Picture,    "Keep  Smiling," 
Staged   at    Exclusive  California 
Yacht  Association 

The  exclusive  California  Yacht  Club  on  Los 
Angeles  harbor,  the  home  of  some  of  the  most 
expensive  pleasure  craft  in  the  world,  appears 
in  "Keep  Smiling,"  Monty  Banks'  new  fea- 
ture comedy-drama  for  Associated  Exhibitors. 

For  more  than  a  week  the  Banks  company 
took  complete  possession  of  the  club  and  its 
attaches.  Yachtmen  stood  by  and  watched 
while  Banks  enacted  some  of  the  marine 
sequences  which  go  to  make  up  the  delight- 
fully amusing  story. 

As  a  background  for  many  of  the  scenes, 
expensive  yachts  of  California  millionaires 
swung  at  anchor.  Yachts  belonging  to  E.  L. 
Doheny,  the  oil  magnate ;  Hal  Roach,  Mack 
Sennett  and  the  Christie  Brothers,  comedy 
producers ;  Cliff  Durant,  automobile  builder 
and  racing  driver ;  Tom  Mix,  screen  star ;  the 
late  Thomas  H.  Ince,  Cecil  B.  DeMille  and 
many  others  appear  in  the  film. 

The  Ince  yacht  was  chartered  by  Banks  and 
used  for  many  scenes.  Interiors  of  the  lux- 
urious cabins  and  views  of  the  decks  are  in- 
terspersed through  the  picture. 

Banks  is  supporting  in  this  Associated  Ex- 
hibitors' picture  by  a  strong  cast  including 
Anne  Cornwall,  potite  leading  woman  and 
Wampas  baby  star,  Robert  Edeson,  Stanhope 
Wheatcroft,   Naldo   Morelli  and  others. 


First  Chapter  of  Pathe  Serial 
"Play  Ball"  on  July  19  List 


THE  first  chapter  of  the  new  Patheserial, 
"Play  Ball,"  a  Mack  Sennett  and  a  Hal 
Roach  comedy  lead  the  Pathe  program 
of  short  subject  entertainment  for  the  week  of 
July  19.  Other  pictures  listed  are  "Yes,  Yes, 
Nanette,"  a  Roach  one-reeler ;  "Topics  of  the 
Day,"  "Aesop's  Film  Fables,"  Pathe  Review,  and 
two  issues  of  Pathe  News. 

"Play  Ball"  is  a  timely  baseball  serial  adapted 
b>  Frank  Leon  Smith  from  an  original  story 
by  Manager  John  J.  McGraw  of  the  New  York 
Giants.  Although  it  is  essentially  a  story  with 
a  baseball  background,  the  action  is  in  no  way 
limited  to  diamond.  Romance,  foreign  in- 
trigue and  strong  melodrama  make  this 
Patheserial  a  film  teeming  with  action.  Al- 
lene  Ray  and  Walter  Miller  head  the  cast; 
while  Spencer  Bennet  is  responsible  for  the 
direction.  "To  the  Rescue"  is  the  title  of  the 
first  chapter  of  this  ten-episode  Patheserial. 

"Sneezing  Beezers"  is  a  two-reel  Mack  Sen- 
nett comedy  with  a  mythical  kingdom  locale. 
Andy  Clyde  plays  an  ex-King,  Madeline  Hur- 
lock  enacts  the  role  of  his  daughter,  John  J. 
Richardson  is  a  crook,  Kewpie  Morgan  ap- 
pears as  a  revolutionist  and  Billy  BeVan  is 
a  taxi-cab  pilot.    Del  Lord  directed  this  fun- 


Directors  Assigned  to 

Three  Warner  Pictures 


AS  work  proceeds  steadily  on  the 
preparation  of  the  Warner  Forty, 
forming  the  1925-26  release  schedule, 
and  with  several  production  units  constantly 
at  work,  information  comes  from  the  studios 
almost  daily  respecting  the  selection  of  play- 
ers and  directors  for  pictures  on  which  work 
is  soon  to  start. 

Announcement  was  made  this  week  of  the 
assignment  of  Roy  del  Ruth  to  direct 
"Hogan's  Alley,"  a  Gregory  Rogers  story. 
Darryl  Francis  Zanuck  has  finished  the 
scenario,  and  the  following  have  been  selected 
for  the  cast :  Kenneth  Harlan,  Patsy  Ruth 
Miller,  Louise  Fazenda,  Willard  Louis,  Eddie 
Gribbon,  Francis  Bond,  Max  Davidson,  the 


"Texas  Kid,"  Charles  Conklin  and  Nigel 
Barrie. 

Alan  Crosland  will  direct  Jay  Gelzers 
"Compromise,"  whose  cast  includes,  to  date, 
Irene  Rich,  Louise  Fazenda  and  Clive  Brook. 
E.  T.  Lowe,  Jr.,  in  preparing  the  scenario, 
has  the  co-operation  and  assistance  of  the 
author. 

"The  White  Chief,"  by  Gregory  Rogers, 
has  been  selected  as  Monte  Blue's  next 
starring  vehicle.  The  scenario  is  by  Will 
Lambert  and  Erie  Kenton  will  direct. 

Lucille  Ward  has  been  added  to  the  cast 
of  Harry  Leo.i  Wilson's  "His  Majesty, 
Bunker  Bean,"  the  production  of  which  is 
under  way,  with  Harry  Beaumont  directing. 
She  has  been  assigned  the  role  of  the  nurse. 


fest,  which  was  written  by  Jefferson  Morfitt 
and  Frank  Capra. 

"Daddy  Goes  A  Grunting"  is  a  Hal  Roach 
Star  comedy  in  two  reels,  directed  by  James 
W.  Home,  Glenn  Tryon  is  the  star  of  the 
comic  proceedings  and  "Husky"  Hanes,  the 
baby  marvel  discovered  by  F.  Richard  Jones, 
is  a  prominent  member  of  the  cast.  The  story 
is  a  domestic  situation  comedy  wherein  Tryon 
as  the  husband  has  to  act  as  nurse  for  the 
infant.  Kathleen  Collins  is  the  wife.  "Yes, 
Yes,  Nanette"  is  a  one-reel  Hal  Roach  comedy 
featuring  Jimmy  Finlayson. 

Pathe  Review  No.  29,  "For  Love  of  a  Gal," 
one  of  the  "Aesop's  Film  Fables" ;  Topics  of 
the  Day,"  and  two  issues  of  Pathe  News,  com- 
plete the  program. 


Completes  "Thank  You' 


John  Ford's  Third  Golden   Play  to  be  Fin- 
ished Has  Strong  Cast 

Another  of  the  John  Golden  plays  has  been 
completed  for  the  screen  at  the  West  Coast 
Studios  of  Fox  Film  Corporation.  The  latest 
is  "Thank  You,"  from  the  stage  success  by 
Winchell  Smith  and  Tom  Cashing. 

John  Ford,  who  directed  the  first  of  the 
Golden  unit  to  be  finished,  the  record  break- 
ing "Lightin',"  wielded  the  megaphone  for  the 
filming  of  "Thank  You."  According  to  the 
West  Coast  reports,  he  maintains  the  high 
standards  of  his  previous  directorial  efforts  in 
making  the  Golden  stage  success. 

An  excellent  cast  headed  by  George  O'Brien, 
Jacqueline  Logan  and  Alec  Francis  made  Di- 
rector Ford's  task,  as  far  as  acting  was  con- 
cerned, an  easy  one.  The  other  members 
of  the  cast  are :  J.  Farrell  MacDonald,  Cyril 
Chadwick,  Edith  Bostwick,  Vivian  Ogden, 
James  Neill,  Billy  Rinaldi,  Maurice  Murphy, 
Ida  Moore,  Robert  Milasch,  Lillian  Lawrence, 
Frankie  Bailey,  William  Courtright,  Mark 
Fenton,  Richard  Cummings,  Jack  Ganzhorn, 
Francis  Power.,  Marion  Harlan,  George  Faw- 
cett  and  Aileen  Manning. 


Signs  Stuart  Holmes 

Stuart  Holmes  has  been  engaged  by  Chad- 
wick Pictures  Corporation,  for  the  leading 
heavy  role  in  "The  Perfect  Clown,"  now  be- 
ing made  at  the  Charles  Ray  Studios. 


Ma 


Prevost,  Monte  Blue  and  John  Roach  in  scenes  in  "Kiss  Me  Again,"  an  Ernst  Lubitsch  production  for  Warner  Brothers. 


348 


MOVING    PICTURE  WORLD 


July  18.  1925 


F.  B.  O.  and  Other  Units  to 
Spend  $10,000,000  This  Year 


UPWARDS   of  $10,000,000  will  be  in- 
vested in  motion  pictures  by  independent 
producers  at  the  Film  Booking  Offices 
studios  in  Hollywood  during  the  ensuing  year. 

Besides  F.  B.  O.'s  own  production  units, 
several  of  the  foremost  independent  stars  and 
producers  have  established  headquarters  at  the 
Melrose  and  Govver  street  lot,  including  Doug 
M'Lean.  Larry  Semon,  Monty  Banks  and  B. 
P.  Schulberg. 

More  than  $5,000,000  will  be  invested  by 
F.  B.  O.  in  sixty-four  features  and  short  sub- 
jects for  the  1925-26  program.  The  features 
will  embrace  twelve  specials  and  star  series 
featuring  Fred  Thomson,  Evelyn  Brent, 
Maurice  B.  ("Lefty")  Flynn  and  Richard  Tal- 
madge,  each  of  whom  will  produce  eight  at- 
tractions during  the  year.  Thomson  is  at  work 
on  "The  Wild  Bull's  Lair,"  by  Marion  Jack- 
son; Miss  Brent  on  "Lady  Robinhood,"  by 
Burke  Jenkins  and  Clifford  Howard;  Flynn 
on  Gerald  Beaumont's  "High  and  Handsome," 
and  Talmadge  on  James  Bell  Smith's  "South 
Sea  Gold." 

Among  the  F.  B.  O.  Specials  will  be  two 
Emory  Johnson  productions,  "The  Last  Edi- 
tion," a  newspaper  drama  starring  Ralph 
Lewis,  and  "Happiness,"  to  be  filmed  in 
Sweden.  Work  on  the  first  will  begin  in  two 
weeks.  Other  specials  will  be  "The  Midnight 
Flyer,"  a  railroad  melodrama ;  Laura  Jean 
Libbey's  "When  His  Love  Grew  Cold;"  "The 
Futurity  Winner,"  a  turf  drama  by  Louis 
Joseph  Vance;  "Flaming  Waters,"  a  melo- 
drama of  the  oil  fields  by  E.  Lloyd  Sheldon; 
"The  Isle  of  Retribution,"  by  Edison  Mar- 


New  Sennett  Comedies 

Mack  Sennett  has  completed  "From  Rags  to 
Britches,"  and  "Isn't  Love  Cuckoo?"  two  new 
comedies  and  has  shipped  them  East  to  Pathe 
Exchange,  Inc. 

"From  Rags  to  Britches"  is  a  fashion  show 
burlesque,  which  was  directed  by  Del  Lord. 
Billy  Bevan  and  Madeline  Hurlock  are  featured 
in  this  two-reeler  and  the  famous  Sennett 
Bathing  Beauties  appear  as  models  introducing 
the  latest  in  bathing  suits. 

"Isn't  Love  Cuckoo?"  is  a  comic  romance 
which  was  directed  by  Lloyd  Bacon.  Raymond 
McKee,  Marvin  Lobach,  Ruth  Taylor,  Eugenia 
Gilbert,  Sunshine  Hart  and  Irving  Bacon  have 
the  principal  parts. 


shall ;  "A  Poor  Girl's  Romance,"  the  second 
Laura  Jean  Libbey  novel,  and  at  least  four 
others  to  be  announced  shortly.  James  Leo 
Meehan  has  just  finished  "The  Keeper  of 
the  Bees,"  written  by  his  mother-in-law.  Gene 
Stratton-Porter.    It  will  be  released  shortly. 

Announcement  has  been  made  that  Douglas 
M'Lean  will  film  all  his  attractions  at  the 
F.  B.  O.  studios,  as  will  B.  P.  Schulberg,  I. 

E.  Chadwick,  Larry  Semon,  Spitzer-Joncs  pro- 
ductions, Inc,  Embassy  Productions,  of  which 
Arthur  Beck  is  the  leading  spirit,  and  Howard 
Estabrook  Attractions,  featuring  Monty  Banks, 
and  Strongheart,  the  dog. 

Mr.  Fineman  will  handle  the  supervision  of 

F.  B.  O.'s  own  attractions,  with  Fred  Smith 
handling  the  business  end  of  the  lot  and  Fred 
Myton  the  scenario  department. 


Buys  "The  Lost  World" 

The  West  Coast  Circuit  has  closed  with  First 
National  for  the  showing  of  its  big  feature 
picture,  "The  Lost  World,"  in  its  circuit  of 
theatres  in  northern  and  southern  California 
in  the  immediate  future.  The  hit  scored  by 
"The  Lost  World"  at  Grauman's  Million 
Dollar  Theatre  in  Los  Angeles  is  of  phenomenal 
proportions  and  it  had  a  tremendous  pulling 
power  at  both  the  Wilkes  and  the  Imperial 
Theatres  in  San  Francisco. 

The  Broadway,  New  York,  showing  of 
"The  Lost  World"  at  regular  admission  prices 
will  take  place  sometime  in  September. 


Nearly  Completed 

A  telegram  received  from  Henry  Ginsberg 
at  his  New  York  offices  contains  the  informa- 
tion that  "Wreckage,"  the  second  of  the  Ban- 
ner Productions,  is  practically  completed.  It 
is  one  of  the  most  pretentious  features  that 
Ben  Verschleiser  has  made  and  was  directed 
by  Scott  Dunlap.  Ginsberg  is  on  the  West 
Coast  conferring  with  Sam  Briskin  of  Banner 
relative   to   production  details. 


Universal  Books  "Drusilla" 
For  Several  of  Its  Theatres 


THE  sales  department  of  Film  Booking 
Offices,  under  the  supervision  of  Colvin 
W.  Brown,  recently  created  vice- 
president  in  charge  of  distribution,  and  Lee 
Marcus,  the  newly  appointed  sales  manager, 
continues  to  report  record  bookings  on  "Drusil- 
la with  a  Million,"  the  Associated  Arts  Cor- 
poration F.  B.  O.  Gold  Bond  production, 
which  started  its  meteoric  career  at  the 
Capitol  Theatre,  New  York,  and  continues 
to  play  the  finest  theatres  in  the  countrv. 

Universal  Pictures  Corporation  has  booked 
"Drusilla"  to  play  in  several  of  its  theatres, 
including  the  Rialto,  Washington,  D.  C ; 
Liberty,  Kansas  City;  American,  Denver; 
Broadway  Strand,  Detroit;  Clemmer,  Spo- 
kane; Columbia,  Seattle,  and  Alhambra,  Mil- 
waukee. 

Other  first-run  houses  which  will  play  the 
F.  B.  O.  Gold  Bond  production  in  the  near 
future  are :  Rivoli,  Portland,  Ore.,  Capitol, 
Dallas;  Dreamland,  Columbus.  Ohio;  Colonial. 
Indianapolis;  Alamo,  Louisville;  Fay's  Theatre, 
Providence;  American.  Salt  Lake  City;  Rivoli. 
Toledo,  Ohio,  and  Rialto,  Ft.  Worth,*  Texas. 

The  excellent  notices  accorded  the  produc- 
tion in  the  New  York  newspapers  during  the 


Capitol  showing,  and  the  advertising  compaign 
which  will  be  inaugurated  by  F.  B.  O.  in  the 
pages  of  the  Saturday  Evening  Post,  com- 
mencing with  a  full  page  ad  in  the  August  15 
issue,  were  added  factors  in  the  prompt  de- 
cisions of  these  first  run  houses  to  play  the 
picture. 


Columbia  Press  Books 

Press  books  on  the  first  of  the  three  Co- 
lumbia Pictures  releases,  one  a  Columbia,  and 
the  other  two  being  Waldorf  and  Perfection, 
have  been  completed,  in  two  colors,  as  well  as 
the  posters  and  other  accessories  and  are  in 
exchanges  all  over  the  country. 


In  "Little  Eva"  Role 

Ann  Pennington,  she  of  the  twinkling  toes, 
is  scheduled  for  her  first  serious  role,  that  of 
'"Little  Eva"  in  the  film  version  of  the  cele- 
brated stage  success,  "Uncle  Tom's  Cabin."  A 
troupe  of  Bulgarian  bloodhounds  have  been  im- 
ported to  Hollywood  by  the  Fox  studio  for  the 
production.  Ann  is  doing  her  "usual  stuff" 
in  a  Tom  Mix  starring  vehicle,  "The  Lucky 
Horseshoo,"  at  the  present  time. 


Mabel  Ballin,  Forrest  Stanley  and  Henri  de  Beranger  in  scene*  in  "Beauty  and  the  Bad  Man,"  a  Producers  Distributing  Corporation  picture. 


July  18,  1925 


MOVING    PICTURE  WORLD 


349 


First  Chapter  of  Pathe  Serial 
"Play  Ball"  on  July  19  List 


Make  Scenes  at  Club 


Sequences  for  Monty  Banks'  New  Associated 
Exhibitors'    Picture,    "Keep  Smiling," 
Staged   at    Exclusive  California 
Yacht  Association 

The  exclusive  California  Yacht  Club  on  Los 
Angeles  harbor,  the  home  of  some  of  the  most 
expensive  pleasure  craft  in  the  world,  appears 
in  "Keep  Smiling,"  Monty  Banks'  new  fea- 
ture comedy-drama  for  Associated  Exhibitors. 

For  more  than  a  week  the  Banks  company 
took  complete  possession  of  the  club  and  its 
attaches.  Yachtmen  stood  by  and  watched 
while  Banks  enacted  some  of  the  marine 
sequences  which  go  to  make  up  the  delight- 
fully amusing  story. 

As  a  background  for  many  of  the  scenes, 
expensive  yachts  of  California  millionaires 
swung  at  anchor.  Yachts  belonging  to  E.  L. 
Doheny,  the  oil  magnate ;  Hal  Roach,  Mack 
Sennett  and  the  Christie  Brothers,  comedy 
producers ;  Cliff  Durant,  automobile  builder 
and  racing  driver ;  Tom  Mix,  screen  star ;  the 
late  Thomas  H.  Ince,  Cecil  B.  DeMille  and 
many  others  appear  in  the  film. 

The  Ince  yacht  was  chartered  by  Banks  and 
used  for  many  scenes.  Interiors  of  the  lux- 
urious cabins  and  views  of  the  decks  are  in- 
terspersed through  the  picture. 

Banks  is  supporting  in  this  Associated  Ex- 
hibitors' picture  by  a  strong  cast  including 
Anne  Cornwall,  petite  leading  woman  and 
Wampas  baby  star,  Robert  Edeson,  Stanhope 
Wheatcroft,   Naldo   Morelli  and  others. 


AS  work  proceeds  steadily  on  the 
preparation  of  the  Warner  Forty, 
forming  the  1925-26  release  schedule, 
and  with  several  production  units  constantly 
at  work,  information  comes  from  the  studios 
almost  daily  respecting  the  selection  of  play- 
ers and  directors  for  pictures  on  which  work 
is  soon  to  start. 

Announcement  was  made  this  week  of  the 
assignment  of  Roy  del  Ruth  to  direct 
"Hogan's  Alley,"  a  Gregory  Rogers  story. 
Darryl  Francis  Zanuck  has  finished  the 
scenario,  and  the  following  have  been  selected 
for  the  cast :  Kenneth  Harlan,  Patsy  Ruth 
Miller,  Louise  Fazenda,  Willard  Louis,  Eddie 
Gribbon,  Francis  Bond,  Max  Davidson,  the 


THE  first  chapter  of  the  new  Patheserial, 
"Play  Ball,"  a  Mack  Sennett  and  a  Hal 
Roach  comedy  lead  the  Pathe  program 
of  short  subject  entertainment  for  the  week  of 
July  19.  Other  pictures  listed  are  "Yes,  Yes, 
Nanette,"  a  Roach  one-reeler ;  "Topics  of  the 
Day,"  "Aesop's  Film  Fables,"  Pathe  Review,  and 
two  issues  of  Pathe  News. 

"Play  Ball"  is  a  timely  baseball  serial  adapted 
b>  Frank  Leon  Smith  from  an  original  story 
by  Manager  John  J.  McGraw  of  the  New  York 
Giants.  Although  it  is  essentially  a  story  with 
a  baseball  background,  the  action  is  in  no  way 
iimited  to  diamond.  Romance,  foreign  in- 
trigue and  strong  melodrama  make  this 
Patheserial  a  film  teeming  with  action.  Al- 
lene  Ray  and  Walter  Miller  head  the  cast; 
while  Spencer  Bennet  is  responsible  for  the 
direction.  "To  the  Rescue"  is  the  title  of  the 
first  chapter  of  this  ten-episode  Patheserial. 

"Sneezing  Beezers"  is  a  two-reel  Mack  Sen- 
nett comedy  with  a  mythical  kingdom  locale. 
Andy  Clyde  plays  an  ex-King,  Madeline  Hur- 
lock  enacts  the  role  of  his  daughter,  John  J. 
Richardson  is  a  crook,  Kewpie  Morgan  ap- 
pears as  a  revolutionist  and  Billy  Bevan  is 
a  taxi-cab  pilot.    Del  Lord  directed  this  fun- 


"Texas  Kid,"  Charles  Conklin  and  Nigel 
Barrie. 

Alan  Crosland  will  direct  Jay  Gelzer's 
"Compromise,"  whose  cast  includes,  to  date, 
Irene  Rich,  Louise  Fazenda  and  Clive  Brook. 
E.  T.  Lowe,  Jr.,  in  preparing  the  scenario, 
has  the  co-operation  and  assistance  of  the 
author. 

"The  White  Chief,"  by  Gregory  Rogers, 
has  been  selected  as  Monte  Blue's  next 
starring  vehicle.  The  scenario  is  by  Will 
Lambert  and  Erie  Kenton  will  direct. 

Lucille  Ward  has  been  added  to  the  cast 
of  Harry  Leo.i  Wilson's  "His  Majesty, 
Bunker  Bean,"  the  production  of  which  is 
under  way,  with  Harry  Beaumont  directing. 
She  lias  been  assigned  the  role  of  the  nurse. 


fest,  which  was  written  by  Jefferson  Moffitt 
and  Frank  Capra. 

"Daddy  Goes  A  Grunting"  is  a  Hal  Roach 
Star  comedy  in  two  reels,  directed  by  James 
W.  Home,  Glenn  Tryon  is  the  star  of  the 
comic  proceedings  and  "Husky"  Hanes,  the 
baby  marvel  discovered  by  F.  Richard  Jones, 
is  a  prominent  member  of  the  cast.  The  story 
is  a  domestic  situation  comedy  wherein  Tryon 
as  the  husband  has  to  act  as  nurse  for  the 
infant.  Kathleen  Collins  is  the  wife.  "Yes, 
Yes,  Nanette"  is  a  one-reel  Hal  Roach  comedy 
featuring  Jimmy  Finlayson. 

Pathe  Review  No.  29,  "For  Love  of  a  Gal," 
one  of  the  "Aesop's  Film  Fables" ;  Topics  of 
the  Day,"  and  two  issues  of  Pathe  News,  com- 
plete the  program. 


Completes  "Thank  You" 


John   Ford's  Third  Golden  Play  to  be  Fin- 
ished Has  Strong  Cast 

Another  of  the  John  Golden  plays  has  been 
completed  for  the  screen  at  the  West  Coast 
Studios  of  Fox  Film  Corporation.  The  latest 
is  "Thank  You,"  from  the  stage  success  by 
Winchell  Smith  and  Tom  Cashing. 

John  Ford,  who  directed  the  first  of  the 
Golden  unit  to  be  finished,  the  record  break- 
ing "Lightin',"  wielded  the  megaphone  for  the 
filming  of  "Thank  You."  According  to  the 
West  Coast  reports,  he  maintains  the  high 
standards  of  his  previous  directorial  efforts  in 
making  the  Golden  stage  success. 

An  excellent  cast  headed  by  George  O'Brien, 
Jacqueline  Logan  and  Alec  Francis  made  Di- 
rector Ford's  task,  as  far  as  acting  was  con- 
cerned, an  easy  one.  The  other  members 
of  the  cast  are:  J.  Farrell  MacDonald,  Cyril 
Chadwick,  Edith  Bostwick,  Vivian  Ogden, 
James  Neill,  Billy  Rinaldi,  Maurice  Murphy, 
Ida  Moore,  Robert  Milasch,  Lillian  Lawrence, 
Frankie  Bailey,  William  Courtright,  Mark 
Fenton,  Richard  Cummings,  Jack  Ganzhorn, 
Francis  Power.,  Marion  Harlan,  George  Faw- 
cett  and  Aileen  Manning. 


Signs  Stuart  Holmes 

Stuart  Holmes  has  been  engaged  by  Chad- 
wick Pictures  Corporation,  for  the  leading 
heavy  role  in  "The  Perfect  Clown,"  now  be- 
ing made  at  the  Charles  Ray  Studios. 


Directors  Assigned  to 

Three  Warner  Pictures 


Marie  Prevost,  Monte  Blue  and  John  Roach  in  scenes  in  "Kin  Me  Again,"  an  Ernst  Lubitsch  production  for  Warner  Brothers. 


350 


MOVING    PICTURE  WORLD 


July  18,  1925 


Charlie   Chaplin    in   a   scene   (left)   in   his  new  picture,   "The   Gold  Rush."  At    the  right, 

This  is  a  United  Artists  Release 


the   gold    seekers    climbing    Chilcoot  Pass. 


Fox  Supreme  Attractions  in 
Keith's  Cleveland  Theatre 


A TRIBUTE  was  paid  to  Fox  Film  Cor- 
poration by  E.  F.  Albee  and  J.  J.  Mur- 
dock,  executives  of  the  Keith-Albee  Cir- 
cuit of  Theatres,  when  they  booked  eight  Fox 
Supreme  Attractions  with  which  to  inaugurate 
their  new  policy  of  presenting  a  bill  divided 
between  pictures  and  vaudeville  at  their  monu- 
mental Palace  Theatre  in  Cleveland. 

That  these  men,  recognized  as  the  master 
showmen  of  the  American  theatrical  world, 
should  select  the  Fox  releases  exclusively  for 
eight  successive  weeks,  is  regarded  as  un- 
qualified recognition  of  the  worth  of  the  Fox 
Supreme  Attractions  for  the  forthcoming 
season. 

Recently  the  Keith  executives  annouced  that 
they  intended  to  change  the  policy  of  their 
Cleveland  house  from  straight  vaudeville  to 
bills  divided  between  pictures  and  variety,  and 
that  they  were  in  the  market  for  the  best  pic- 
tures avaiablc. 

Three  of  the  productions  booked  by  the 
Keith  executives  have  already  proven  their 
box  office  values.  These  are  "The  Iron  Horse," 
the  John  Ford  production  which  ran  a  year 
in  New  York,  four  record-breaking  months  at 
Grauman's   Egyptian   Theatre   in  Hollywood, 


one  month  at  the  Princess  Theatre  in  Montreal 
and  was  hailed  by  Chicago  critics  as  the  great- 
est production  ever  made ;  "As  No  Man  Has 
Loved,"  Rowland  V.  Lee's  adaptation  of  the 
story  classic,  "The  Man  Without  a  Country," 
and  Harry  Millarde's  screen  version  of  Chan- 
ning  Pollock's  drama,  "The  Fool."  The  last 
two  pictures  had  successful  runs  at  the  Central 
Theatre  on  Broadway. 

The  other  five  productions  include  three  of 
the  John  Golden  Unit  of  Clean  American 
Productions  which  Fox  is  releasing  for  1925- 
26,  The  three  Goldens  are  "Lightnin,'  "  from 
the  record-breaking  stage  play  of  the  same 
name,  "Thank  You"  and  "The  Wheel." 
"Havoc"  and  "East  Lynne"  round  out  this 
sensational  initial  booking.  They  are  both 
adaptations  of  international  stage  successes. 


To  Shine  Again 

Florence  Turner,  the  first  star  of  the 
silver  sheet,  is  returning  to  films.  Her 
comeback  will  be  made  at  Roma  in 
George  Fitzmaurice's  production  of 
"The  Dark  Angel." 

Miss  Turner's  return  will  be  wel- 
comed and  eagerly  watched  by  her 
countless  admirers,  who  will  remember 
her  from  the  old  Biograph  days. 

Besides  Florence  Turner,  Director 
George  Fitzmaurice  has  assembled  a 
noteworthy  cast  for  this  feature  pro- 
duction, with  Ronald  Colman,  Vilma 
Banky,  the  beautiful  Hungarian  miss 
recently  discovered  and  brought  to 
America  by  Samuel  Goldwyn;  Wynd- 
ham  Standing  and  Frank  Elliot. 

"The  Dark  Angel"  is  scheduled  for 
release  in  early  fall  by  First  National 
Pictures. 


Warner  Brothers  Announce 
Casts  of  New  Productions 


Three  in  One 


Three  famous  authors,  in  three  dis- 
tinct lines  of  writing,  have  had  a  hand 
in  making  the  finished  product  of 
"Seven  Days,"  Al  Christie's  latest 
laughing  feature  which  has  just  been 
completed  for  early  release  through 
Producers  Distributing  Corporation. 

First,  the  plot  was  written  in  book 
form  by  Mary  Roberts  Rinehart  under 
the  title  "When  a  Man  Marries." 
Next,  Avery  Hopwood  together  with 
Mary  Roberts  Rinehart,  wrote  the 
stage  farce  version  which  was  called 
"Seven  Days,"  and  then  Frank  Roland 
Conklin,  famous  screen  scenario 
writer,  took  the  work  of  the  Rinehart- 
Hopwood  combination  and  turned  the 
piece  into  its  film  version  which  is 
said  to  be  the  funniest  feature  yet  pro- 
duced on  the  Christie  lot. 


w 


rARNER  BROS,  this  week  announces 
the  full  cast  of  "The  Clash  of  the 
Wolves,"  now  in  production.  The 
famous  dog  actor,  Rin-Tin-Tin,  has  the  role 
of  Lobo,  leader  of  the  wolves,  while  June  Mar- 
lowe has  the  leading  woman's  part  and  the 
cast  further  includes  Charles  Farrell,  Charles 
Conklin,  Will  Walling  and  Bob  Thurston.  The 
story  and  scenario  are  by  Charles  Logue  and 
Noel  Smith  is  directing. 

Matt  Moore  and  Dorothy  Devore  are  the 
principals  in  "His  Majesty  Bunker  Bean,"  with 
Gecrge  Nichols,  Henry  Barrowes,  Dave  But- 
ler, Helen  Dunbar,  Norah  Cecil,  Frank  Leigh, 
Charles  Farrell  and  Gertrude  Clair  in  their 
support.  The  picture  is  an  adaptation  of  Harry 
Leon  Wilson's  famous  novel  and  play,  with 
scenario  by  Julien  Josephson.  Harry  Beau- 
mont is  the  director. 

Much  is  promised  in  Monte  Blue's  "Red 
Hot  Tires."  Patsy  Ruth  Miller  is  the  woman 
lead  and  in  the  cast  also  are  Frederic  Esmel- 
ton,  Lincoln  Stedman,  Tom  McGuire,  William 
Lowery,  Jimmy  Quinn  and  Malcolm  Waite. 
The  story  and  adaptation  are  by  Gregory 
Rogers  and  Erie  Kenton  is  directing. 


The  full  cast  in  support  of  Lowell  Sherman 
in  "Satan  in  Sables,"  his  first  picture  for 
Warner  Bros.,  includes  Pauline  Garon,  John 
Harron,  Gertrude  Astor,  Frank  Butler,  Otto 
Hoffman,  Frances  Raymond,  Francis  J.  Mc- 
Donald, Richard  Botsford,  Richard  Barry  and 
Don  Alvarado.  James  Flood  is  directing  this 
production,  the  story  and  scenario  of  which 
are  by  Bradley  King. 

In  "Ranger  of  the  Big  Pines"  are  Kenneth 
Harlan,  Helene  Costello,  Eulalie  Jensen,  Will 
Walling,  Lew  Harvey,  Robert  J.  Graves,  Eugene 
Paulette,  Harvey  Clark  and  Joan  Standing. 
Hope  Loring  and  Louis  Lighton  wrofe  the 
scenario  from  Hamlin  Garland's  story,  "Cava- 
naugh,  Forest  Ranger."  W.  Van  Dyke  handled 
the  megaphone. 

Another  announcement  from  the  Warners 
says  that  Monte  Blue,  instead  of  Kenneth  Har- 
lan, will  play  the  leading  man's  role  in  "Ho- 
gan's  Alley,"  and  that  after  finishing  this  pro- 
duction Blue  will  star  in  "The  White  Chief," 
for  which  Will  Lambert  is  now  writing  the 
scenario.  This  will  be  Erie  Kenton's  first  pro- 
duction for  the  Warners,  this  director  having 
recently  been  signed  to  a  long-term  contract. 


July  18.  1925 


MOVING    PICTURE  WORLD 


353 


Richard  Barthelmess,  Bessie  Love  and  Walter  Long  in  scenes  in  "Soul-Fire,"  a  First  National  picture. 


"Lost  World"  Has  Brilliant 

Opening  in  Los  Angeles 


THE  Los  Angeles  opening  of  the  First 
National-Rothacker  special,  "The  Lost 
World,"  produced  under  the  supervi- 
sion of  Earl  Hudson,  took  place  on  June 
18th,  at  Grauman's  Million  Dollar  Theatre 
and  was  a  most  brilliant  affair.  Half  of  the 
seats  in  the  house  at  the  first  showing  were 
reserved  for  motion  picture  stars  and  the 
line-up  of  patrons  eager  to  see  the  picture 
was  so  great  that  a  special  squadron  of  po- 
lice was  called  out  to  reserve  order  and 
keep  the  streets  free  for  vehicular  traffic. 
"The  Lost  World"  at  once  became  the  talk 
of  the  town.  It  was  preceded  by  a  compre- 
hensive and  thorough  campaign  and  the  re- 
views were  of  an  unusually  enthusiastic 
character. 

Florence  Lawrence,  critic  of  the  Los  An- 
geles Examiner,  wrote :  "Cinema  celebrities 
paid  homage  last  night  to  initiative  and  in- 
genuity. In  attending  en  masse  the  opening 
of  'The  Lost  World,'  the  notables  of  screen- 
land  gave  their  tribute  to  mechanical  art 
and  science,  and  to  something  quite  new  in 
the  making  of  photoplays.  No  famed  beauty 
or  idol  of  the  fans  has  ever  received  greater 
attention  than  that  bestowed  by  wondering 
and  amazed  crowds  as  the  parade  of  pre- 
historic animals  marched  across  the  screen. 
No  impassioned  love  story  or  domestic  com- 
plications has  ever  intrigued  an  audience 
more  keenly  than  did  this  strange  tale. 
Tremendous  crowds   assembled   outside  the 


theatre,  where  a  whole  platoon  of  policemen 
kept  order." 

On  the  same  page  of  the  Examiner  was 
a  signed  review  by  Gregory  Coss.  He  wrote  : 
"  'The  Lost  World'  is  a  brontosaurus  of  a 
picture,  and  First  National's  production  is 
pterodactyl.  Formerly  it  might  have  been 
described  in  terms  of  'whale'  and  'bird,'  but 
the  picture  at  Grauman's  Million  Dollar 
Theatre  brings  a  new  basis  of  comparison. 
The  scene  following  the  eruption  of  the  vol- 
cano, where  hundreds  of  these  huge  crea- 
tures are  hemmed  in  a  narrow  valley,  is  so 
awe-inspiring  as  to  deceive  the  very  elect. 
Everyone  connected  with  'The  Lost  World' 
is  entitled  to  the  highest  praise  for  putting 
out  a  novelty  on  so  gigantic  a  scale."  On 
the  same  page  was  a  signed  article  by  Cholly 
Angeleno  on  "The  Notables  Who  Were 
Present." 

Edwin  Schallert  in  the  Los  Angeles  Daily 
Times,  wrote :  "The  season  for  new  faces 
on  the  screen  has  at  last  reached  its  sum- 
mit. In  'The  Lost  World'  there  must  be 
nearly  a  hundred  who  have  seldom  before 
been  seen  in  the  films,  but  that  doesn't  make 
their  debut  any  the  less  thrilling.  'The  Lost 
World'  has  been  one  of  the  most  widely 
heralded  of  the  screen's  features,  and  it  is 
one  of  the  most  amazing  that  has  ever  been 
shown.  Probably  more  than  any  other  pic- 
ture that  has  ever  been  made.  'The  Lost 
World'  discloses  the  cleverest  film  technical 


devices  and  the  magic  of  the  camera.  It  is 
far  and  away  the  most  adventurous  feature 
that  I  have  ever  seen.  There  are  many  splen- 
did effects,  a  dinosaur  running  wild  in  the 
London  streets  is  just  about  as  exciting  as 
anything  that  has  happened  in  a  long  time." 
Mr.  Schallert  then  goes  on  to  give  fine  praise 
to  all  of  the  leading  players  in  the  cast. 

Kenneth  Taylor  in  the  Los  Angeles 
Record  :  "To  the  eye  of  the  camera  all  things 
are  possible.  Thus  'The  Lost  World'  shows 
huge  monsters  of  millions  of  years  ago  mov- 
ing about  so  naturally  that  the  picture  might 
well  be  called  'Haunts  and  Habits  of  the 
Brontosaurus.'  It  is  little  short  of  marvel- 
lous what  has  been  done  with  these  pre- 
historic monsters.  A  compelling  example  of 
good  workmanship,  'The  Lost  World'  is  a 
novelty  that  you  won't  want  to  miss.  The 
picture  boasts  a  cast  that  will  be  difficult 
to  improve  upon, 

Orlando  Northcutt  in  the  Los  Angeles  Eve- 
ning Express :  "An  exceptional  fantasy.  Sir 
Arthur  Conan  Doyle's  story  becomes  doubly 
interesting  in  celluloid.  'The  Lost  World' 
has  thrilling  dramatic  action  in  abundance 
and  clever  moments  of  comedy.  Too  much 
praise  cannot  be  given  to  Harry  C.  Hoyt, 
director,  and  Willis  O'Brien,  who  invented 
the  creatures  which  appear  so  lifelike  on  the 
screen." 

Los  Angeles  Illustrated  Daily  News :  "  'The 
Lost  World'  is  a  remarkable  photoplay.  Of 
course,  the  tricks  of  the  camera  have  been 
resorted  to,  to  make  the  picture,  but  these 
tricks  defy  detection  and  so  marvelously  are 
the  animals  constructed  that  to  all  appear- 
ances they  are  alive.  In  fact,  so  well  is  the 
picture  done,  it  is  only  by  an  effort  of  the 
mind  that  one  realizes  the  animals  are  artifi- 
cial." 


Colleen  Moore,  First  National  star,  with  Lloyd  Hughes  (right)  and  Kate  Price  (right)  in  scenes  in  her  current  First  National  picture,  "The 

Desert  Flower." 


354 


MOVING    PICTURE  WORLD 


July  18.  1925 


Fox  Preparing  to  Meet 

Great  Demand  for  "Shorts" 


ONE  of  the  first  of  the  big  production 
companies  to  hop  to  it  and  act  on  the 
realization  that  short  subject  films  are 
going  to  play  a  far  more  important  part  on 
theatre  programs  than  hitherto,  was  Fox  Film 
Corporation  and  the  farsighted  officials  of  this 
company  deserve  a  heap  of  praise  for  the 
manner  in  which  they  went  about  building  up 
and  strengthening  their  various  short  subject 
units. 

In  an  open  literary  market  the  Fox  Com- 
pany acquired  the  very  cream  of  potential  short 
material  in  the  form  of  the  entire  works  of  O. 
Henry,  America's  greatest  short  story  writer, 
and  Mabel  Herbert  Urner's  delectable  tales  on 
"  The  Married  Life  of  Helen  and  Warren," 
which  have  been  running  in  serial  form  in  over 
five  hundred  of  the  biggest  newspapers  in  the 
country  for  fifteen  years. 

The  picturization  of  sixteen  carefully  selected 
stories  from  the  works  of  the  above  men- 
tioned writers  will  supplement  a  new  series  of 
Van  Bibber  Comedies  from  the  stories  by 
Richard  Harding  Davis,  twenty  Imperial  Com- 
edies of  the  very  highest  standard,  twenty-six 
Fox  Varieties,  and  one  hundred  and  four 
issues  of  Fox  News,  which  make  up  the  short 
subject  novelty  chest  Fox  will  offer  to  exhibi- 
tors during  the  1925-26  season. 

This  gives  the  Fox  Company  as  imposing  a 
list  of  short  subjects  as  ever  has  been  an- 
nounced and  one  which  any  number  of  exhibi- 
tors have  already  booked  100  per  cent. 

In  addition  to  acquiring  the  very  best  material 
with  which  to  make  its  short  reel  films  the 
Fox  Company  has  created  a  new  short  subject 
production  unit  which  will  function  under  the 
supervision  of  George  E.  Marshall,  master  of 
the  art  of  packing  entertainment  value  into 
two-reelers,  as  is  proven  by  the  current  Van 
Bibber  releases  which  were  made  under  his 
direction.  -  4 

The  Marshall  unit  will  be  divided  into  four 
companies.  One  will  continue  making  the  Van 
Bibber  successes  under  the  direction  of  Robert 
Kerr,  another  under  the  direction  of  J.  G. 
Blystone  will  adapt  to  the  screen  the  Urner 
Stories,  a  third  will  make  the  Imperial  Com- 
edies, with  such  directors  as  Lew  Seiler,  Ben 
Stoloff,  Bryan  Foy,  while  the  other,  under  the 
direction  of  Daniel  Keefe,  will  bring  to  the 
screen  the  incomparable  humor  and  pathos  of 
the  great  master  O.  Henry. 

While  assuring  perfection  in  its  two-reel 


releases  the  Fox  Company  did  not  overlook  its 
one-reel  production  units,  namely,  Fox  Varie- 
ties and  Fox  News,  and  both  these  branches 
of  the  organization  have  been  immeasurably 
strengthened. 

Under  a  new  production  head  every  prepara- 
tion has  been  made  to  assure  that  the  twenty- 
six  Fox  Varieties  to  be  released  during  the 
coming  season  will  be  program  gems  worthy 
of  the  highest  class  theatres  and  indispensable 
to  the  average  motion  picture  house.  Ray  Hall 
is  the  new  director  of  the  Varieties  unit  and 
his  long  experience  in  the  short  subject  field 
at  the  head  of  the  list  as  regarding  judgment 
of  what  is  one-reel  entertainment  material. 

Truman  Talley  is  continued  as  director-in- 
chief  of  Fox  News  with  an  editorial  staff  that 
time  has  proven  its  worth  in  all  sorts  of 
emergencies  and  which  is  responsible  for  beats 
on  some  of  the  most  important  events  and 
happenings  of  the  past  year. 

Additions  to  the  camera  staff  of  Fox  Varie- 
ties and  Fox  News  have  given  these  units 
protection  at  every  stragetic  point  in  the  world, 
the  near  and  the  far  being  covered  with  the 
same  thoroughness. 

At  the  present  time  Mr.  Hall  has  five  expedi- 
tions penetrating  hitherto  unexplored  regions 
in  search  of  the  unique  and  unusual  for  Varie- 
ties short  subjects.  Those  travelers  are  under 
the  guidance  of  some  of  the  best  known  re- 
searchers and  explorers  and  the  celluloid  records 
of  their  discoveries  are  expected  to  cause 
wor/ld-wide  comment,  comparable  with  that 
caused  by  the  late  Lord  Carnarvon. 

Another  boon  to  the  exhibitors  in  connection 
with  the  Fox  short  subject  films  is  the  simplified 
release  schedule  that  has  been  devised.  By  this 
arrangement  all  short  subjects  are  released  at 
regular  intervals  thereby  avoiding  confusion 
and  allowing  exhibitors  to  put  their  hands  on 
forthcoming  releases  without  waste  of  time  or 
undue  research. 


Gilbert  to  Play  in  "La  Boheme" 

John  Gilbert  has  been  chosen  to  play  op- 
posite Lillian  Gish  in  "La  Boheme,"  which 
King  Vidor  is  to  direct  for  Metro-Goldwyn- 
Mayer  from  the  classic  story  by  Henri  Mur- 
ger,  adapted  to  the  screen  by  Mme.  Fred  De- 
gresac.  Gilbert  will,  accordingly,  play  the  role 
of  Rudolph,  one  of  the  four  Bohemians  about 
whom  the  story  centers  and  lover  of  the  frail 
heroine,  Mimi. 


Flora  Le  Breton  as  Victorine  Bicket  in  "The 
White  Monkey,"  a  Sawyer-Lubin  production 
directed  by  Phil  Rosen,  adapted  from  the 
novel  by  John  Galsworthy,  with  Barbara  La 
Marr,  Charles  Emmett  Mack,  Thomas  Hold- 
ing, Henry  Victor,  George  Marion,  Tam- 
many Young,  Colin  Campbell.  Adapted  by 
Arthur  Hoerl.    A  First  National  Picture 

Edna  Marion  Steps  Up 


Century  Comedy  Star  to  Have  Role  in  "The 
Still  Alarm" 

Edna  Marian,  who  has  been  featured  for 
the  past  year  in  Century  Comedies,  is  to 
make  her  bow  in  feature  productions.  She 
has  been  signed  to  play  the  second  feminine 
lead  in  "The  Still  Alarm,"  the  famous  old 
stage  melodrama  which  Edward  Laemmle  is 
directing  for  Universal. 

Miss  Marian  has  had  a  phenomenal  success 
in  pictures  since  her  start  on  the  screen,  a 
litlte  more  than  a  year  ago.  Officials  of  Cen- 
tury Comedies  were  so  impressed  with  her 
work  in  her  first  picture  that  she  was  given 
a  long-term  contract  to  star  in  two-reel 
comedies.  She  was  loaned  to  Universal  for 
"The  Still  Alarm." 

Helene  Chadwick  and  William  Russell  are 
playing  the  featured  roles  in  the  picture. 

Miss  Marian's  work  in  "The  Still  Alarm" 
is  not  expected  to  interfere  with  her  work 
in  Century  Comedies.  She  is  slated  to  make 
twelve  two-reelers  for  the  coming  season. 
Several  of  them  already  are  completed  and 
in  the  exchanges.  Others  remain  to  be 
filmed. 


Florence  Vidor,  Matt  Moore  and  Louise  Fazenda  in  scenes  in  "Grounds  for  Divorce,"  a  Paramount  June  release  in  which  Harry  Meyers 

also  is  seen. 


July  18,  1925 


MOVING    PICTURE  WORLD 


357 


"The  Beautiful  City" 

Kenneth  Webb  Will  Direct  Richard  Barthel- 
mess  in  an  Edmund  Goulding  Story 

Richard  Barthelm.ess  in  "The  Beautiful 
City,"  an  Inspiration  Pictures  production  for 
First  National  release,  will  be  directed  by 
Kenneth  Webb,  according  to  an  announce- 
ment just  received.  Elmer  Clifton  had  been 
engaged  to  direct  the  picture,  but  he  asked 
to  be  relieved  in  order  to  devote  his  entire 
time  to  the  cutting  of  several  motion  pic- 
tures filmed  upon  his  recent  tour  of  the 
Orient. 

Mr.  Webb,  a  graduate  of  Columbia,  has 
directed  for  Vitagraph,  Famous  Players, 
Realart,  William  Fox,  Whitman  Bennett  and 
other  producers  and  more  recently  with  the 
historical  productions  of  "The  Chronicles  of 
America"  by  Yale  University- 

"The  Beautiful  City"  is  based  upon  an 
original  story  by  Edmund  Goulding  and  is  a 
drama  of  the  East  Side  of  New  York  City. 
Mr.  Barthelmess  will  play  a  young  Italian 
boy,  Tony  Gilardi,  a  distinct  departure  for 
this  versatile  young  star. 


Gloria  Swanson  Coming  East 

Having  finished  her  latest  production,  "The 
Coast  of  Folly,"  which  required  several  weeks 
of  arduous  work,  Gloria  Swanson  is  spending 
her  time  more  leisurely  at  her  Beverly  Hills 
home. 

Much  of  her  "vacation"  between  pictures  is 
being  devoted  to  her  business  affairs  which 
had  been  neglected  while  her  latest  production 
was  in  the  making. 

Miss  Swanson  plans  to  remain  in  Los 
Angeles  for  about  two  weeks  before  returning 
to  New  York. 

"The  Coast  of  Folly,"  which  she  has  just 
completed,  was  directed  by  Allan  Dwan  for 
Paramount.  Dwan  is  in  New  York  with  mem- 
bers of  his  staff,  cutting  and  editing  the  new 
production  at  the  Paramount  Long  Island 
studio. 


Wyndham  Standing  Engaged 

Wyndham  Standing  has  been  engaged  to 
portray  the  debonair  role  of  Gerald  Shannon, 
in  the  forthcoming  George  Fitzmaurice  produc- 
tion of  the  famous  stage  play,  "The  Dark 
Angel,"  to  be  sponsored  by  Samuel  Goldwyn. 
Ronald  Colman  is  to  play  the  leading  male 
role,  Hilary  Trent,  another  English  officer. 

Vilma  Banky,  the  Budapest  discovery  re- 
cently brought  from  Europe  by  Samuel  Gold- 
wyn, will  make  her  American  debut  as  Kitty 
Vane,  opposite  Colman. 


Added  to  "Parisian  Love" 

Hazel  Keener,  Wampas  baby  star  and  Los 
Angeles  beauty  contest  winner,  has  been  added 
to  the  cast  of  "Parisian  Love,"  a  B.  P.  Schul- 
berg  Production  now  being  filmed  under  the 
direction  of  Gasnier.  Also  signed  for  a  prin- 
cipal role  is  Lillian  Leighton,  popular  character 
actress  who  is  scoring  a  hit  in  "Beggar  on 
Horseback."  Other  players  taking  prominent 
parts  are  Clara  Bow,  Donald  Keith,  Lou  Telle- 
gen,  Alyce  Mills  and  James  Gordon  Russell. 


Mae  Murray's  Next 

Harry  Rapf,  associate  production  executive 
at  the  Metro-Goldwyn-Mayer  studios,  announces 
that  Mae  Murray's  next  picture  will  be  "The 
Masked  Bride,"  by  Leon  Abrams,  and  that 
Josef  von  Sternberg  has  been  chosen  to  di- 
rect the  production.  So  excellent  a  vehicle 
for  Miss  Murray  is  "The  Masked  Bride"  that 
star  and  director  and  studio  officials  are  equal- 
ly enthusiastic  over  the  announcement. 


Douglas  Fairbanks  as  "Don  Q,  Son  of 
Zorro,"  the  United  Artists'  success. 


"The  Last  Frontier" 


Stromberg    Completing    Production  Planned 
by  the  Late  Thomas  H.  Ince 

Hunt  Stromberg  dispatcched  three  camera- 
men to  Prescott,  Arizona,  recently,  to  film 
the  great  ceremonial  of  the  Hopi  Indians 
gathered  there  from  all  parts  of  the  West. 

Stromberg  detailed  the  cameramen  that 
they  might  obtain  pictures  of  the  ceremonial 
in  all  its  phases  for  inclusion  in  "The  Last 
Frontier,"  the  special  production  that  he  is 
soon  to  make  for  Producers  Distributing 
Corporation.  The  Hopi  ceremonial  is  con- 
sidered the  most  remarkable  and  picturesque 
of  all  Indian  rites,  and  is  held  but  once  a 
year. 

Thos.  H.  Ince,  who  originally  planned 
"The  Last  Frontier,"  had  intended  to  film 
the  scenes  which  Stromberg  secured  and 
which  will  form  an  incident  in  the  picture 
which  Stromberg  is  completing  as  a  testi- 
monial to  the  famous  producer. 


Mildred  Ryan  Chosen 

C.  C.  Burr  has  selected  Mildred  Ryan,  blonde, 
seventeen-year-old  girl,  to  play  the  leading 
woman's  role  with  Johnny  Hines  in  his  'first 
production  for  release  by  First  National  Pic- 
tures, "The  Live  Wire,"  from  Richard  Wash- 
burn Child's  story,  "The  Game  of  Light." 
Mr.  Burr,  who  is  ever  on  the  lookout  for 
promising  screen  material,  saw  Miss  Ryan  play 
a  small  role  in  "Java  Head"  and  was  so  struck 
by  her  talent  that  he  kept  her  in  mind.  She 
had  a  personality  that  got  across  on  the  screen. 
She  has  recently  played  in  "The  Little  French 
Girl,"  in  "Zaza,"  "The  Wild,  Wild  Girl"  and 
has  just  completed  a  part  in  Booth  Tarking- 
ton's  original  screen  story  for  Thomas  Meighan, 
"The  Man  Who  Found  Himself." 


Schulberg  Signs  Star 

Marguerite  De  La  Motte  will  play  the  fem- 
inine lead  in  Gertie  D.  Wenthworth-James' 
novel,  "The  Girl  Who  Wouldn't  Work,"  for 
B.  P.  Schulberg,  the  producer  has  announced. 
She  will  be  co-featured  with  Lionel  Barry- 
more  who  left  New  York  last  week  for  Holly- 
wood where  the  picture  is  being  filmed.  This 
will  be  Marcel  De  Sano's  initial  production 
under  his  new  contract  with  Schulberg.  The 
supporting  cast  includes  Henry  B.  Walthall, 
Lilyan  Tashman  and  Forrest  Stanley. 


Boyd  Assigned 

Dashing  Young  Leading  Man  Has  Role  in 
Cecil  B.  DeMille's  New  Picture 

Cecil  B.  De  Mille  has  granted  William  Boyd 
the  opportunity  to  follow  in  the  footsteps  of 
the  cinema  immortals  by  giving  him  a  featured 
part  in  the  first  De  Mille-directed  independent 
production,  "The  Road  to  Yesterday,"  work  on 
which  starts  within  a  few  days. 

Boyd,  a  strapping  six-footer,  typically  Amer- 
ican in  appearance,  will  play  opposite  Vera 
Reynolds  in  this  picture,  adapted  by  Jeanie 
Macpherson  and  Beulah  Marie  Dix  from  the 
stage  success.  A  few  months  ago  he  was  get- 
ting only  small  parts,  but  De  Mille  saw  his 
ability  and  realized  how  well  he  would  fit  in 
with  the  theatre-going  public's  idea  of  the 
young  American— a  type  which  has  super- 
seded the  "Sheik"  in  popular  favor. 

Boyd  was  signed  to  a  long-term  contract  as 
a  member  of  the  De  Mille  Cinema  Stock  Com- 
pany, and  will  make  his  first  appearance  under 
De  Mille's  independent  banner  in  "The  Road 
to  Yesterday."  Joseph  Schildkraut  will  play 
the  male  lead  in  this  production. 


Virginia  Valli  Going  Abroad 

Virginia  Valli  has  announced  her  intention 
or  going  abroad  for  a  rest  following  the  com- 
pletion of  "The  Man  Who  Found  Himself" 
with  Thomas  Meighan.  She  will  leave  early 
next  week  accompanied  by  Carmelita  Geraghty, 
who  is  now  on  her  way  from  the  Coast  to 
join  her.  They  will  tour  France,  England  and 
Germany. 

While  abroad  Miss  Valli  may  decide  to  take 
advantage  of  one  of  several  flattering  offers 
she  has  received  to  make  pictures  there.  If  so, 
she  will  probably  accept  the  offer  of  the  Gains- 
boro  Pictures,  Ltd.,  a  British  company  with 
studio  facilities  at  Munich,  Germany,  to  star 
in  "Pleasure  Garden,"  adapted  from  the  story 
by  Oliver  Sandys.  She  does  not  expect  to  re- 
main in  Europe  longer  than  two  months. 


"Man  from  Red  Gulch" 

Harvey  Gates,  who  recently  signed  a  new 
long-term  contract  as  Scenario  Editor  for 
Hunt  Stromberg,  is  writing  the  adaptation  of 
"The  Man  from  Red  Gulch"  in  a  cabin  in  the 
San  Fernando  Mountains,  where  he  is  recuper- 
ating from  the  effects  of  a  nervous  break- 
down. "The  Man  from  Red  Gulch"  is  the  screen 
version  of  Bret  Harte's  novel,  "The  Idyll  of 
Red  Gulch,"  and  Stromberg  will  star  Harry 
Carey  in  it  for  Producers  Distributing  Corpor- 
ation release. 


Special  Field  Men 

Pathe  Exchange,  Inc.,  announces  this  week 
the  appointment  of  thirteen  Special  Represen- 
tatives whose  duties  will  center  around  the 
intensive  promotion  of  Harold  Lloyd's  newest 
feature  comedy,  titled  "The  Freshman."  The 
announcement  is  significant  of  the  unusual  im- 
portance which  Pathe  attaches  to  its  new  Har- 
old Lloyd  production. 


To  Write  Continuity 

Frances  Marion  was  engaged  by  Fox  Film 
Corporation  to  write  the  continuity  for  the 
screen  version  of  the  John  Golden  stage  suc- 
cess, "Thank  You." 

Besides  writing  the  continuity  for  "Thank 
You,"  Miss  Marion  also  has  written  the  sce- 
narios for  three  others  of  the  Fox  Pictures. 
They  are  "Lightnin',"  "Lazybones"  and  "The 
First  Year." 


358 


MO  V  I  X G    PICTURE  WORLD 


ADDITIONS  TO  GROWING  MEMBERSHIP  OF  UNITED  ARTISTS  CORPORATION 

Samuel  Goldwyn  will  release  his  productions  through  United  Artists  Corp  oration  on  the  completion  of  his  current  First  National  contract. 
Reading  left  to  right  are:  George  Fitzmaurice,  noted  Goldwyn  di  rector;  Vilma  Banky,  Viennese-Berlin  beauty  and  now  a  Goldwyn  star; 
Joseph  M.  Schenck,  chairman  of  the  Board  of  United  Artists  Corporation;    Hiram  Abrams,  president  of  United  Artists;  Henry  King,  Goldwyn 

director,  and  Ronald  Colman,  Goldwyn  star. 


Goldwyn  Joins  United  Artists; 
No  Change  in  Programs  Planned 


SAMUEL  GOLDWYN  has  joined  the 
reorganized  United  Artists  Corpora- 
tion. 

The  annexation  of  the  Goldwyn  producing 
strength  was  one  of  the  first  subjects  of  com- 
ment by  Hiram  Abrams,  United  Artists  Cor- 
poration president,  on  his  return  from  a  tour 
of  the  Middle  West. 

It  brings  to  the  organization  an  additional 
output  of  $2,000,000  in  feature  productions, 
and  the  further  strengthening  of  the  releasing 
program  by  the  series  of  elaborate  box-office 
attractions  planned  by  Mr.  Goldwyn  for  the 
coming  year. 

The  switch  from  First  National  carried  with 
it  the  services  of  George  Fitzmaurice  and 
Henry  King,  who  comprise  the  Goldwyn  di- 
recting staff.  There  will  be  no  change  in 
programs  already  arranged  by  these  producing 
directors. 

Players  under  contract  to  Goldwyn  and  the 
complete  production  personnel  remain  un- 
changed. This  brings  the  strength  of  the  Gold- 
wyn featured  players,  Ronald  Colman,  Vilma 
Banky,  Belle  Bennett  and  Lois  Moran,  into 
affiliation  with  the  great  array  of  ranking 
stars  who  form  the  center  of  the  United  Art- 
ists Corporation  expansion. 

President  Hiram  Abrams  voiced  enthusiasm 
over  the  acquisition  to  the  forces  under  his 
command.  "The  addition  of  Samuel  Gold- 
wyn and  the  benefit  of  his  experience  as  a 
box-office  producer,  is  in  line  with  the  plans 
of  United  Artists  Corporation,"  said  Abrams. 

"Our  aim  is  to  provide  exhibitors  with  films 
that  will  bring  the  public  into  their  theatres. 
The  stories  announced  by  Mr.  Goldwyn  for  cur- 
rent production,  I  can  say  with  assurance,  are 
of  this  order.  With  Samuel  Goldwyn's  prestige 
in  the  industry  and  his  experience  in  all  the 
phases  and  problems  of  film  play  production, 
I  am  happy  to  welcome  him  into  the  United 
Artists   Corporation  organization." 

Samuel  Goldwyn  took  occasion  to  voice  his 
satisfactions  with  the  new  arrangement  in  con- 
firming the  announcement  of  his  entrance  under 
the  United  Artists  Corporation  banner. 

"My  production  program  for  the  coming 
year  will  be  the  greatest  of  my  career  as  a 
producer,  and  will  measure  up  in  every  way 
to  the  high  standard  set  by  United  Artists 
Corporation  in  the  past,"  said  Goldwyn.  "If 
I  were  not  certain  of  their  standing  on  their 


own  merits  as  individual  successes,  I  would 
not  have  joined. 

"We  will  spend  over  $2,000,000  this  year  in 
George  Fitzmaurice  and  Henry  King  produc- 
tions. My  first  two  selections,  'Stella  Dallas' 
and  'The  Garden  of  Allah'  are  indications  of 
the  pretentiousness  of  the  others  to  follow. 
Both  in  expenditure  and  production  scope  the 
coming  year's  program  will  be  the  biggest  of 
my  career  as  an  independent  producer." 


Donaldson  with  De  Mille 

General  Manager  Fred  Kley  of  the  De  Mille 
Studios  announces  the  appointment  of  R.  M. 
Donaldson  as  the  unit  manager  for  the  Cecil 
B.  De  Mille  Picture  Corporation.  Mr.  Don- 
aldson will  take  immediate  charge  of  the  busi- 
ness affairs  of  the  Paul  Sloane  unit  making 
Rod  La  Rocque's  first  starring  picture,  "The 
Coming  of  Amos."  He  will  later  be  assigned 
to  other  units  as  they  go  into  work.  Mr.  Don- 
aldson is  well  known  in  the  picture  business. 
He  was  recently  assistant  general  manager 
for  Cosmopolitan  Pictures  and  assistant  to 
the  studio  manager  of  the  William  Fox  studio. 
Previous  to  that  time,  he  was  connected  with 
Ben  Hampton,   Universal   and  Triangle. 


Quimby  Has  Special  Staff 

Selling  Short-Reel  Films 


FOX  FILM  CORPORATION,  in 
strengthening  and  upbuilding  all  its  short 
production  units,  did  not  overlook  the 
important  departments  of  sales  and  distribu- 
tion, and  under  the  direction  of  Fred  C.  Quim- 
by has  organized  a  special  department,  func- 
tioning independently,  to  take  to  the  exhibitors 
of  the  country  the  exceptional  short  reel  films 
it  will  release  for  the  coming  season. 

In  line  with  this,  Mr.  Quimby  and  G. 
A.  Hill,  another  expert  on  short  subject  sales 
and  distribution,  have  organized  a  special  staff 
of  field  men  to  concentrate  solely  on  the  short 
film  output,  with  nothing  whatever  to  do  with 
the  dramatic  offerings  of  the  company. 

In  this  manner  the  exhibitors,  through  the 
medium  of  these  specialists,  are  given  the  op- 
portunity to  weigh  and  consider  with  as  much 
care  as  is  generally  given  their  feature  offer- 
ings, the  short  subject  part  of  their  programs. 
Through  Mr.  Quimby's  field  men  the  exhibitor 
is  fully  informed  of  every  phrase  of  the  little 
features  and  therefore  is  allowed  to  know 
beforehand  exactly  what  he  is  booking,  doing 
away  entirely  with  the  "hit  or  miss"  system 
often  in  vogue  in  selling  two-reel  pictures. 

"The  day  of  saying  to  an  exhibitor,  'with  these 
features  goes  so  many  comedies'  is  past," 
says  Mr.  Quimby.  "The  exhibitor  today  de- 
mands to  know  just  exactly  what  comedies 
they  are,  their  standard  and  everything  else 
about  them.  They  have  come  to  realize  that 
good  short  subjects  and  a  well  balanced  pro- 
gram are  just  as  essential  to  success  as  good 
feature  offerings,  and  they  are  just  as  finicky 


about  booking  their  short  subjects  as  they  are 
about  their  features.  In  many  cases  I  have 
found  exhibitors  paying  most  attention  to 
short  subjects. 

"The  cause  is  obvious.  If  'punk'  short  reel 
films  follow  a  good  feature,  any  audience  will 
forget  all  about  the  good  feature  and  leave 
the  theatre  feeling  that  they  have  been  bun- 
coed. One  hour  of  entertainment  is  not  suf- 
ficient for  the  blase  movie-goer  of  today.  They 
want  to  be  entertained  every  moment  they  are 
in  the  theatre  and  the  success  or  failure  of  an 
exhibitor  depends  on  seeing  that  they  are. 

"For  this  reason  I  predict  a  demand  for 
comedies  and  the  other  high  class  short  sub- 
ject films  that  will  be  unparalleled  in  the  his- 
tory of  the  industry,  and  for  this  reason  the 
organization  to  which  I  am  attached  is  mak- 
ing every  preparation  to  be  'Johnny  on  the 
spot'  to  meet  this  demand  with  an  unsurpass- 
able selection  of  comedies  and  novelties." 


Titles  Chosen  for  Gump  Comedies 

Titles  for  three  of  the  new  series  of  twelve 
Andy  Gump  Comedies,  now  being  made  at 
Universal  City  for  Fall  release,  have  been  se- 
lected, according  to  advices  from  the  coast. 
The  three  titles  are  "Andy  Takes  a  Flyer," 
"California  Here  We  Come"  and  "The  Found 
World."  The  Gump  Comedies  are  two-reelers 
and  will  reach  the  market  as  Special  Universal 
short  subject  releases.  They  are  being  made  by 
Sam  Van  Ronkel. 


July  18,  1925 


MOVING   PICTURE  WORLD 


359 


A  scene  from  "The  Sporting  Venus"  which 
Marshall  Neilan  directed  for  Metro-Gold wyn- 
Mayer    with    Blanche    Sweet    and  Donalid 
Coleman 

To  Play  Opposite  Barrymore 

Priscilla  Bonner,  who  was  acclaimed  one  of 
the  season's  cinema  finds  by  the  New  York 
newspaper  critics  because  of  her  remarkable 
interpretation  of  the  role  of  Sally  May,  the 
wistful  little .  drudge  in  the  Associated  Arts 
Corporation  F.  B.  0.  Gold  Bond  production 
"Drusilla  with  a  Million,"  which  played  the 
Capitol  Theatre,  New  York,  some  weeks  ago, 
has  been  rewarded  for  her  splendid  work  with 
a  role  which  makes  her  the  most  envied  girl 
in  Hollywood. 

Priscilla  has  been  selected  by  John  Barry- 
more  to  play  the  leading  feminine  role  op- 
posite him  in  "The  Sea  Beast,"  a  story  which 
deals  with  the  whaling  industry  in  New  Bed- 
ford around  1840. 


Barrie  to  Write 
Story  for  Famous 


An  original  screen  story  by  J.  M. 
Barrie — a  motion  picture  fantasy  by 
that  Scottish  master  of  charming  and 
poetic  writing — is  to  be  produced  as  a 
Paramount  picture  in  the  near  future. 
After  months  of  argument  and  many 
refusals,  Barrie  has  at  last  consented 
to  write  his  first  original. 

This  news  was  brought  to  the  offices 
of  the  Famous  Players-Lasky  Corpora- 
tion by  Herbert  Brenon,  who  arrived 
on  the  Paris  from  England,  where  he 
has  been  conferring  with  Barrie  about 
the  Paramount  production  of  "A  Kiss 
for]  Cinderella."  This  picture,  with 
Betty  Bronson,  of  "Peter  Pan"  fame  in 
the  leading  role,  will  l>e  Paramount's 
Christmas  offering  to  the  screen  pub- 
lic this  year. 

The  discussion  of  whether  or  not 
Barrie  would  write  an  original  story 
ran  through  the  many  conferences  that 
the  author  and  Mr.  Brenon  had 
about  "Cinderella,"  and  is  was  only  at 
the  last  talk  that  Barrie  finally  gave 
his  promise.  Just  when  he  wilt  write 
it,  not  even  Barrie  knows,  for  he  is 
one  of  the  few  authors  who  depends 
on  inspiration  for  his  writing. 


Six  Features  and  Six  "Shorts  " 
on  F.  B.  O's  August  Schedule 


THE  August  schedule  of  Film  Booking 
Offices  boasts  twelve  releases,  six  of 
which  are  features  and  six  short  sub- 
jects. The  feature  releases  will  be  headed  by 
"Jack  O'Diamonds,"  a  comedy  mystery  drama, 
with  Maurice  B.  "Lefty"  Flynn  portraying  the 
role  of  a  gentleman  Raffles.  An  aquatic  car- 
nival will  be  an  outstanding  feature  of  the 
production.  Harry  Garson  will  produce  and 
direct  the  picture,  which  will  be  Flynn's  sev- 
enth feature  for  the  distributing  corporation. 
"Jack  O'Diamonds"  will  be  released  on  Au- 
gust 2. 

The  fifth  Thomson  production,  as  yet  un- 
titled, a  romantic  western  replete  with  thrills, 
in  which  Fred  and  his  beautiful  horse,  Silver 
King,  dash  through  one  exciting  sequence  after 
another,  is  set  for  August  9th  release.  The 
supporting  company  and  director  have  not  yet 
been  announced. 

"Drusilla  with  a  Million,"  an  Associated 
Arts  Corporation  production,  and  F.B.O.'s  first 
Gold  Bond  picture  will  be  distributed  on  Au- 
gust 16th.  "Drusilla  with  a  Million"  is  based 
on  the  famous  novel  by  Elizabeth  Cooper  and 
was  brilliantly  adapted  for  the  screen  by  John 
Brownell  and  B.  P.  Fineman.  Mary  Carr, 
Priscilla  Bonner  and  Kenneth  Harlan  head  the 
cast  of,  distinguished  thespians,  with  Claire  Du 
Brey,  Henry  Barrows  and  William  Humphreys 
prominent  in  support. 

"The  Isle  of  Hope,"  Richard  Talmadge's  fifth 
production  for  F.B.O.  distribution,  will  also 
be  released  on  August  16.  The  story  is  by 
James  Bell  Smith.  In  support  of  Mr.  Tal- 
madge  are  Helen  Ferguson,  James  Marcus, 
Bert  Strong,  Howard  Bell,  Eddie  Gordon  and 
George  Reed.  Jack  Nelson  is  directing,  with 
Albert  Metzetti  assisting  him,  and  William  Mar- 
shall and  Jack  Stevens  at  the  cameras. 

"That  Man  Jack  !"  the  seventh  of  the  Texas 
Ranger  series  starring  Bob  Custer,  which  In- 


dependent Pictures  Corporation  is  making  for 
F.B.O.  distribution,  will  be  shown  on  August 
23.  The  story  is  by  George  Paul  Bauer,  with 
continuity  by  Adele  S.  Buffington.  In  support 
of  Mr.  Custer  are  Mary  Beth  Milford,  Monte 
Collins,  Heyford  Hobbs,  and  Buck  Moulton. 
William  James  Craft  directed,  with  Joe  Mur- 
phy assisting  him,  and  Art  Reeves  and  Bill 
Ries  behind  the  cameras. 

August  30  will  see  the  distribution  of  the 
first  of  the  series  of  Western  producions,  star- 
ring the  "Surprise  Western  Star,"  whose  name 
will  be  announced  shortly. 

The  last  of  "The  Pacemakers"  series,  titled 
"Miss  Me  Again,"  will  head  the  list  of  short 
subject  releases.  This  is  No.  12  of  the  H.  C. 
Witwer  stories,  co-starring  Alberta  Vaughn 
and  George  O'Hara,  which  Wesley  Ruggles  is 
directing.  "  Miss  Me  Again  "  will  be  released 
on  August  2nd. 

August  15  will  see  the  release  of  "Book 
Bozo,"  a  two-reel  comedy,  starring  Jimmy 
Aubrey,  which  Standard  Cinema  Corporation 
produced  for  F.B.O.  distribution. 

The  first  chapter  of  "The  Adventures  of 
Maisie,"  F.B.O.'s  new  series  based  on  stories 
by  Nell  Martin,  which  appeared  in  Top  Notch 
Magazine,  and  which  Ralph  Ceder  will  direct, 
starring  Alberta  Vaughn,  will  be  released  on 
August  16.  Larry  Kent,  Kit  Guard  and  Al 
Cooke  will  support  Miss  Vaughn  in  the  new 
series. 

August  16  also  is  set  as  the  release  date  for 
the  twelfth  of  the  Dinky  Doodle  Cartoons,  a 
one-reel  novelty  in  which  Dinky  Doodle,  the 
cartoon  creation  of  Walter  Lanz,  gets  him- 
self into  all  sorts  of  difficulties,  and  out  again. 

Chapter  2  of  "The  Adventures  of  Maisie" 
will  be  released  on  August  30,  as  well  as  "Half 
a  Man,"  a  two-reel  comedy  starring  Stan  Lau- 
rel, produced  by  Standard  Cinema  Corporation 
for  F.B.O.  distribution. 


HERMAN  F.  JANS  ON  LOCATION 
The  Jans   unit  making  "Married?"  on  location  in  the  Ausable  Chasm  section  of 
upper  New  York  State.    Seated  in  front  are  the  two  stars,  Owen  Moore  and  Constance 
Bennett.    Directly  behind  them,  seated,  is  Ben  Silvey,  production  manager,  and  Evan- 
geline Russell.   In  the  doorway,  left  to  right,  Director  George  Terwilliger  and  Mr.  Jans. 


360 


MOVING    PICTURE  WORLD 


July  18,  1925 


"No  Hokum "  in  Mark  Larkin  s 
New  York  "Don  Q"  Campaign 


ONE  of  the  most  effective  advance  pub- 
licity and  advertising  campaigns  ever 
conducted  was  that  which  Mark  Larkin, 
publicity  director  for  the  Douglas  Fairbanks 
company,  handled  in  connection  with  the  New 
York  world  premiere  of  "Don  Q,  Son  of  Zor- 
ro,"  now  showing  at  the  Globe  theatre. 

This  campaign  attracted  widespread  atten- 
tion because  of  the  simplicity  and  directness 
of  the  advertising,  and  on  account  of  the  space 
given  to  the  picture  by  the  newspapers.  The 
salient  features  of  the  work  are  set  forth  for 
the  benefit  of  those  exhibitors  who  have  book- 
ed "Don  Q,"  and  who  may  find  something  that 
can  be  adapted  to  local  conditions. 

Perhaps  the  most  important  feature  of  the 
campaign  was  the  policy  under  which  it  was 
conducted.  Harry  D.  Buckley,  special  business 
representative  for  Douglas  Fairbanks,  who 
came  to  New  York  from  Hollywood  to  handle 
the  premiere  showing,  issued  but  one  order. 
"No  hokum,"  he  said.  "Run  your  campaign 
on  a  strict  line  of  square  dealing." 

As  a  result  absolute  frankness  featured  the 
campaign.  No  attempt  was  made  to  hoodwink 
the  newspapers  with  so-called  exploitation 
stunt.  Xo  editor  was  tricked.  The  copy 
was  written  for  its  genuine  news  or  feature 
value,  and  placed  solely  on  that  basis.  The 
same  held  true  of  the  art.  Every  effort  was 
made  to  oblige  the  newspapers,  and  when  re- 
quests were  made  for  special  stories  they  were 
supplied  with  despatch. 

The  advertising  campaign  consisted  of  out- 
door display  on  billboards  and  in  windows, 
and  of  paid  newspaper  space. 

Eight  days  before  the  opening  of  the  pic- 
ture, a  one-half  motion  picture  showing,  con- 
sisting of  100  24-sheet  stands,  was  posted.  A 
"motion  picture  showing"  in  New  York  means 
billboards  situated  at  the  most  advantageous 
spots  in  the  city,  none  of  them  being  in  the 
theatrical  district. 

On  Wednesday  of  the  week  preceding  the 


opening,  advertising  began  in  the  newspapers 
with  35  lines — two  and  one-half  inches — in 
the  five  leading  morning  newspapers.  No  af- 
ternoon papers  were  used  until  the  day  of 
the  opening,  when  the  principal  "evenings" 
were  given  an  even  break  with  fifty  along  with 
the  morning  papers. 

The  opening  was  so  strong,  and  the  demand 
for  tickets  so  great  immediately  thereafter, 
that  the  advertising  was  scaled  down  to  ten 
lines  in  all  papers,  except  for  Sundays  when 
it  was  raised  to  twenty  lines,  and  on  Mondays 
when  it  was  increased  to  35  lines  in  most  of 
the  morning  papers,  and  to  80  lines  on  two 
columns  in  two  morning  publications. 

One  of  the  most  extensive  window  tie-ups 
on  record  was  arranged,  and  included  "Don 
Q"  photographs  in  500  windows ;  also  depart- 
ment store  window  displays  of  production  cos- 
tumes worn  by  Douglas  Fairbanks  and  Mary 
Astor,  his  leading  lady.  Through  the  adver- 
tising managers  of  the  stores,  displays  of  these 
picturesque  movie  clothes  were  obtained  for 
Fifth  avenue  and  other  principal  shopping  cen- 
ters. One  man  devoted  two  weeks  to  the 
placing  in  advantageous  store  locations  of  500 
beautifully  made,  and  highly  artistic  photo- 
graphs, each  hand-lettered  with  the  billing,  of 
the  picture,  the  theatre  name  and  opening  date. 

Several  advance  radio  tie-ups  were  effect- 
ed, including  a  talk  on  the  Australian  stock 
whip  by  Col.  Fred  Lindsay,  who  demonstrated 
its  use  in  the  prologue ;  also  a  description  of 
the  making  of  "Don  Q"  by  Mark  Larkin,  and 
the  rendition  of  the  musical  score  by  the  thea- 
tre orchestra  with  Mortimer  Wilson,  composer 
of  the  score,  conducting. 

A  most  interesting  feature  of  the  campaign 
was  the  amount  of  newspaper  publicity  that 
was  obtained.  The  first  publicity  break  was 
made  four  weeks  in  advance  and  from  the 
time  it  started  until  after  the  opening  of  "Don 
Q"  there  never  was  a  lull.  It  is  interesting  too, 
to  note  that  every  press  book  story  was  used 
without  anv  material  change  by  editors. 


MARK  LARKIN 
Douglas  Fairbanks'  high-powered  publicity 
man  comes  East,  takes  over  the  Globe  Thea- 
tre, and,  without  clamor,  starts  off  "Don  Q. 
Son  of  Zorro,"  on  its  sensational  run  with 
a  dignified  exploitation  campaign 

Signs  Alice  Calhoun 


Popular  Actress   is   Given   Leading   Role  in 
Gotham  Picture  "The  Part  Time  Wife" 

Alice  Calhoun  received  substantial  recog- 
nition of  recent  excellent  work  on  the  screen 
by  being  tendered  the  stellar  role  in  the 
next  and  fifth  Gotham  production  to  be  made 
this  season,  and  which  is  entitled  "The  Part 
Time  Wife." 

Sam  Sax  stated,  concerning  Miss  Cal- 
houn, "I  have  been  watching  the  work  of 
Alice  Calhoun  for  some  time  and  have  noted 
a  steady  and  consistent  development  of  her 
talent.  I  think  the  leading  role  in  my  next 
picture  'The  Part  Time  Wife'  offers  this 
charming  actress  just  the  opportunity  she 
needs  to  establish  her  as  a  star  of  the  first 
rank." 


Is  Hart's  Leading  Woman 

Barbara  Bedford  will  be  William  S.  Hart's 
leading  woman  in  "Tumblewceds,"  the  star's 
first  production  for  United  Artists  Corpora- 
tion release,  and  upon  which  actual  work  is 
scheduled  to  start  within  the  next  two  weeks, 
says  an  announcement  by  John  W.  Consi- 
dine,  Jr.,  general  manager  for  the  Joseph  M. 
Schenck  productions. 

With  the  acquistion  of  Miss  Bedford. 
Hart's  arrangements  are  complete  for  his  first 
starring  film  in  more  than  two  years.  Camera 
work  will  begin  within  two  weeks,  and  the 
picture  is  scheduled  for  release  in  September. 

King  Baggot  will  direct  the  picture. 


Claire  Windsor  and  Robert  Frazer  in  a  scene  in  "The  White  Desert,"  a  Reginald  Bar- 
ker production  for  Metro-Goldwyn-Mayer. 


"Wild  Justice"  a  United  Artist 
Release 

"Wild  Justice,"  a  vivid,  thrilling  and  ex- 
ceptionally fast-moving  story  of  the  North- 
land and  featuring  Peter  the  Great,  a 
specially  trained  German  police  dog  actor, 
has  been  taken  by  United  Artists  Corpora- 
tion for  general  release. 

"Wild  Justice"  is  a  Chester  M.  Franklin 
production.  The  story  is  by  C.  Gardner  Sul- 
livan, and  Peter  the  Great  is  presented  by 
John  W.  Considine,  Jr.  The  photography  is 
by  Ray  Binger. 


CURREMTand  ADVANCEllLM  RELEASES 

Containing  in  compact,  comprehensive  form,  the  title,  star,  kind  of  picture,  date  of  review  in  Moving  Picture  World,  and 

footage  on  past,  present  and  future  releases 


Kind  of  Picture 


Review.  Feet 


ARROW 


Come  On,  Cowboys  (Hatton)    Western  dr»mm   May  24..  4,701) 

Mysteries  of  Mah  Jong   Novelty   May  24..  2.UUU 

Two  After  One  (West)   Comedy   .....May  24..  2.0U0 

Lash  of  Pinto  Pete  (Dearholt)   Stunt  drama    4.43/' 

Two  Fisted  Sheriff  (Canutt)   Western  drama   Dec.    6..  4.625 

Sell  'em  Cowboy  (Hatton)   Western  drama    4.821 

Ridts'  Mad  (Canutt)   Western  dram*.   4.927 

Desert  Hawk    Western  drama.   4,828 

Horse  Sense  (Hatton)    Western  drama,   4.648 

His  Majesty  the  Outlaw  (Wilson)   Western  drama   4,069 

Romance  and  Rustlers  (Canutt)   Western  drama   Nov.  15..  4,939 

Rip  Snorter  (Hatton)   Western   Nov.  22..  4,998 

The  Fugitive  (Ben  Wilson)   Western  dr  Nov.  29..  4.920 

Lost  Chord  (Powell-Lake-Binney)   Heart  interest  dr  Dec.  20..  6,751 

Lena  Rivers  (Earle  Williams)  Drama    6,000 

ASSOCIATED  EXHIBITORS 

Spitfire  (all-star)   Modem  drama   July  5 

Racing  Luck  (Monty  Banks)   Comedy -drama   July  26 

Never  Say  Die  (MacLean)   Comedy  of  thrills   Sep.  13 

East  of  Broadway  (O.  Moore)    Police  drama   ...Nov.  22 

Price  of  a  Party  (H.  Ford)   Modern  drama   Oct.  18 

Barriers  Burned  Away   Spectacle   Dec.  27 

Is  Love  Everything?   Sex  melo  Nov.  15 

adventurous  Sex  (C.  Bow)  Action  drama  

Battling  Bunyan  (Barry)   uomedy-dr.   Dec.  27 

Greatest  Love  of  All  (Be ban)   Drama   Tan.  17 

Bad  Company  (Tearle)   Society  drama   Jan.  24 

Introduce  Me  (Douglas  MacLean)   .Comedy  thrills   Mar.  21, 

Sky  Raider  (Logan)   Drama   

Back  to  Life  (Patsy  Ruth  Miller)   Drama   Feb.  28. 

Camille  of  the  Barbary  Coast  Underworld  dr  

His  Buddy's  Wife  (Hynter)  Domestic  dr  

Manhattan  Madness  (Dempsey-Taylor). .. .Comedy-drama   


6,109 
6,01X1 
5,803 
5,785 

.  5,315 
6,236 
6.000 
5,039 
4,718 
6,48t> 
5.551 
6710 
6,638 
5,6<> 
5,600 
5.600 
5,500 


EDUCATIONAL  FILM  CORP. 


Short  Change   Hiers  comedy   Sep. 

Bright  Lights   Vernon  comedy   Sep. 

Her  Boy  Friend   Larry  Semon   Oct. 

Court  Plaster   .  Neal  Burns   Oct. 

The  Hoboken  Nightingale   Hurd  cartoon   Oct. 

Crazy -Quilt  of  Travel   Hodge  Podge   Oct. 

Fast  and  Furious  (Conley)  Comedy    .Oct. 

No  Foolin'  (Bowes)   .  Comedy   Oct. 

Sawmill  Four  Hurd  cartoon   Oct. 

Why  Hurry?  (Adams)   Comedy   Oct. 

Kid  Speed  (L.  Semon)   Comedy   Oct. 

Crushed  (L.  Hamilton)   Comedy  Oct. 

Empty  Heads  (Bowes)   Comedy   Nov. 

High  Gear  (Vernon)   Comedy   Nov. 

The  Mosquito   Instructive   Nov.  15. 

Artist's   Model   Hurd  cartoon   Nov.  IS. 

Poor  Butterfly   Mermaid  comedy   Nov.  IS. 

Watch  Your  Pep  (Bowes)  ..»  Cameo  comedy  ...  ...Nov.  22. 

Easy  Pickin's   Christie  com  Nov.  22. 

Cut   Loose   (Dunham-Vance)  Cameo  comedy  ....  ...Nov.  29. 

A  Fat  Chance  (W.  Hiers)   Comedy    ..Vov.  29. 

Go  Easv  (Bowes)   Cameo  com.     ■    .  ..Dec.  6. 

Low  Tide  (J.  White  prod.)   Comedy   Dec.  6. 

Little  People  of  the  Garden   Instructive   Dec.  13. 

Earth's  Oddities   Hodge  Podge   Dec.  13. 

Goat  Getters   Tuvenile  com  Dec  20. 

French  Pastry  (Vernon)   Christie  com  Dec.  20. 

Broadcasting  Hurd  cartoon    Dec.  27. 

Lovemania  (St.  John)   Tuxedo  comedy   Dec.  27. 

Mad  Rush  (Bowes)   Cameo  comedy   Jan.  3. 

Step  Lightly  (Lige  Conley)   Mermaid  com  Jan.  3. 


2,oon 
2,ntm 

2,01V 

l.orr 

1.  pnri 
l.or 
2,0* 
l.or* 
Z.0M 
2.00* 

2.  a*< 

2,000 
i. 01 

2,0nn 
l.onn 
LOT 
2.000 
1.00J1 

2,onn 

1,000 

LOT" 
1,000 
2,000 
LOW 
1,000 
2.ann 
2,000 
l.onri 
2,000 
1.nm 
2,000 


How  to  Use  This  Chart 

First — Booking!  Get  accurate  footage  and  look  np  date  review 
appeared  In  Moving;  Picture  World.  Then  yon  can  decide  If  the 
picture  will  milt  your  audience. 

Second — Play  date!  When  yon  set  your  play  date,  consult  this 
Chart  to  net  the  picture  on  a  date  that  will  not  conflict  with  pre- 
ceding and  following  picture*)  avoid  a  sequence  of  similar  type 
•f  atoryi  apace  out  your  specials. 

Third — Laying  Out  Program!  Thl»  chart  ahowa  star  and  kind  of 
story  as  well  as  accurate  length i  you  can  lay  out  a  balanced 
program  easily,  avoid  over— and  under-length  program. 

Fourth — Sexploitation!  Through  this  chart  find  the  review  In 
Moving  Picture  Worldi  this  wfll  give  a  good  synopsis,  the  all- 
Important  east  and  a  flne  line  on  exploitation  possibilities  as 
well  as  the  things  yonH  want  to  soft-pedal. 

Always!  Turn  to  thla  Chart  when  you  want  accurate  Informa- 
tion In  simple  form  and  easy  to  get  at  a  glance.  AND — 

File  Your  Moving  Picture  World 


Many  exhibitors  tell  ns  that  Moving  Picture  World  Guide  to 
Releases  Is  the  most  accurate  avaUable  to  them.  We  know  it  '» 
the  most  complete  In  that  It  Is  the  only  chart  containing  namea 
of  stars,  type  of  picture,  and  all  necessary  Information  to  the  ex- 
hibitor. 

We  want  It  to  be  absolutely  accurate — Moving  Picture  World 
recognizes  the  Importance  of  accurate  footage  Information,  etc. 

If  you  notice  an  error  in  FE  ATI  BE  footage,  or  any  other 
major  error,  we  will  pay  yon  SI  for  the  effort  on  your  part  of 
writing  us  a  letter  telling  ns  the  correct  facts. 

In  many  territories  local  censorship  cuts  alter  the  footage  to 
a  minor  extent.  Don't  write  to  tell  as  of  these  unimportant  var- 
iations. But  In  any  case  where  you  feel  that  our  figures  will  work 
a  real  hardship  on  the  exhibitor  following  them — shoot  ns  the 
word  and  we  will  shoot  the  dollar  for  your  trouble. 

Moving  Picture  World  is  willing  to  back  up  Its  complete  con- 
fidence In  the  accuracy  of  Its  chart  with  Its  money. 

We  can't  do  more.    No  one  else  d,oes  as  much.    We  thank  yon. 


Kind  of  Picture 


Hi- Fliers   Hodge- Podge   Jan. 

Hooked    (Hamilton)  Comedy   Jan. 

Weak   Knees   (Bowes)  ■  Cameo  Com.   Jan. 

Have  A  Heart  (Ruth  Hiatt)  Cameo  Com.   Jan 

Good  Spirits   Christie  com  Jan. 

Motor  Mad   Mermaid  com  Jan. 

5ea  Legs  (Neal  Burns)   *  Christie  com  Jan. 

Judge's  Crossword  Puzzles   Novelty   Jan. 

fans  Creations   ....Fashions   Feb. 

Topsy  Turvy  Travel   Hodge- Podge   Feb. 

His  High  Horse  (Lee  Moran)   Mermaid  com  Feb. 

He  Who  Gets  Socked  .Hard  cartoon   Feb.  14. 

High  Hopes  (CHS  Bowes)  «  Lameo  comedy   Feb.  14. 

Wild  Cat  Willie  Juvenile  com  Feb. 

Our  Six- Legged  Friends  Secrets  of  Life   Feb. 

Great  Guns  (Bobby  Vernon)  Comedy   Feb. 

Welcome  Danger  (Cliff  Bowes)  ..Cameo  comedy   Feb. 

Paris  Creations  in  Color  Fashions   Feb. 

Half  a  Hero  (Lloyd  Hamilton)  Comedy   Mar. 

Two  Cats  and  a  Bird  Cartoon   Mar. 

Lots  of  Knots  Hodge- Podge   Mar. 

Voice  of  the  Nightingale   Novelty   Mar. 

Love  Goofy  (Adams)   Christie  com  Mar.  14. 

Hello,  Hollywood  (Conley)  Mermaid  com  Mar.  14. 

Dynamite  Doggie  (Al  St.  John)  Tuxedo  com  Mar.  21.. 

Judge's  Crossword  Puzzles   Novelty   Mar. 

Merrymakers  (Cliff  Bowes)   Cameo  comedy   Mar.  ?!.. 

Karin'  Romeo  (Walter  Hiers)  Comedy   Mar.  28.. 

Red  Pepper  (St.  John)   White-Mermaid   Apr.  4.. 

Inside  Out  (Bowes)   Cameo  comedy   Apr.    4. . 

Movie  Morsels  Howe  Magazine   Apr.  4.. 

Mellow  Quartette   Hurd  cartoon   Apr.  4.. 

Why    Hesitate?    (Burns)  Comedy   April  11.. 

In  the  Spider's  Grip  Novelty   April  11.. 

Ship  Shape  (Bowes)  Comedy   Apr.  18. 

Iron  Mule  (St.  John)  Tuxedo  com  Apr.  18. 

Don't  Pinch  (Bobby  Vernon)  Comedy   Apr.  25. 

Dome  Doctor  (Larry  Semon)  Comedy   Apr. 

Village  School   Hodge-Podge   May 

Wide  Awake  (Lige  Conley)   Mermaid  comedy   May 

King  Cotton   Hamilton  comedy   May 

Dragon   Alley   Juvenile  comedy   May 

Rock   Bottom   (Bowes)   Cameo  comedy   May 

Tender   Feet  (Hiers)  Hiers  comedy   May 

Fares  Please  (St.  John)  Mermaid  com  May 

Only  a  Country  Lass  Novelty    May 

Wild  Waves  Cameo  comedy   May 

Balto's  Raca  to  Nome  Special   May  23. 

Curses  (St.  John)  Comedy   May  30. 

Hello  Goodbye  (Conley)  Mermaid  comedy   May  30. 

Two  Poor  Fish  Hurd  cartoon   Mav  30. 

Earth's  Other  Half  Hodge-Podge   Tune  6. 

Fun's    Fun    (Bowes)  Cameo  comedy    Tune  6. 

Clodhopper  (Larry  Semon)  Comedy    June  6. 

Air  Tight  (Vernon)  Christie  comedy   Tune  13. 

Gring  Great   Mermaid  comedy   TUna  13. 

Wake   Up   (Bowes)  Cameo  comedy   Tune  13. 

Baby  Blues   Tuvenile  comedy   Tune  20. 

Prop's  Dash  for  Cash  Hurd  cartoon  Tune  20. 

Call    a   Cop  Christie  comedy   .Tun 


Oh,  Bridget  (Walter  Hiers)  Hiers   comedy  Tune  27.. 

Mexican  Melody   Hodge- Podge   Tuie  27.. 

Never  Fear  (Bowes- Vance)  Comedy   Tuly  4.. 

T,ewis-Mann  Bout   Magazine   July  4.. 

Bobby  Bumps  &  Co  Hurd    cartoon  Julv  4.. 

Below  Zcto  (Lige  Conley)  Mermand  comedy   fitly  11.. 

Permit   Me   (Bowes)  CVvmedy   Tu'v  11.. 

Waiting  (Hamilton)   Hamilton  comedy   July  II.. 


Feei 

1,000 
2.UU0 
1,000 

l.OUU 

2.UIHJ 
2,000 
I.OOO 
1,000 
1.000 
2,000 
1,000 
1,000 
2,000 
1,000 
2,000 
1,000 
1,000 
2,000 
1,000 
1,000 
1,000 
2,000 
2,000 
2.0O6 
1,000 
1,600 
2,000 
2,000 
1,00* 
1,000 
1,000 
2,008 
1,000 
1,000 
2,000 
2,000 
2.000 
1.000 
2.000 
2,000 
2,000 
1,000 
.  2,000 
.  2,000 
1,000 

l.ono 

2.000 
2.000 
2.000 
1.000 
2.000 
1.000 
2.000 
2,000 
2.000 
1,000 
2,000 
1,000 
2.000 
2,000 
1,000 
1,000 
2.000 
1.000 
2.000 
l.onn 
2,000 


362 


MOVING    PICTURE  WORLD 


July  18,  1925 


{Continued  from  preceding  page) 

Kind  of  Picture 


Review.  Feet 


FILM  BOOKING  OFFICES  OF  AMERICA 

American  Manners  (R.  Talmadge)   Thrill-com.-dr  Sep.  6..  5,200 

Desert  Sheik  (Hawley)   ..  Sheik  picture   Sep.  20..  5,044 

Vanity's  Price  (A.  Q.  Niltson)   Society  drama   Sep.  20..  6,124 

Woman  Who  Sinned  (Buscb)   Society  drama    6,102 

Thundering  Hoofs  (F.  Thomson)   Western   Dec.  6..  5,033 

Stepping  Lively  (R.  Talmadge)   Comedy  drama    „   5,317 

Life's  Greatest  Game  (J.  Walker)                   Baseball  epic   Oct.  11..  7.010 

Millionaire  Cowboy  (M.  B.  Flynn)    Western    4,841 

Broken  Laws  (Mrs.  W.  Reid)   Drama   Jan.  31..  6.413 

Cheap  Kisses  (all-star)   Jazz  drama   Nov.  15..  6,538 

Go-Getters  Series   Thrill  comedy   Oct.  18..  2,000 

Dangerous  Flirt  (Evelyn  Brent)   Drama   Dec.  6..  5,297 

Miss  in  the  Daric  (Vaughn)   Go-getters   Dec.  6..  2,000 

On  The  Stroke  of  Three  (Harlan)   Drama   Dec.  13..  6,767 

Trigger  Fingers  (Bob  Custer)   Tex.  Ranger   Dec  13..  4,775 

Going  of  Cumming   Go-Getters   Dec  13..  2,000 

Laughing  at  Danger  (R.  Talmadge)   Thrill  drama   Dec  20..  5,442 

Air  Hawk  (Al  Wilson)   Airplane  dr  Dec.  20..  5,000 

Who's  Hooligan?  Go-getters   Dec  20..  2,000 

Heebie  Jeebies  (Aubrey)                               Comedy   Dec  27..  2,000 

Silk  Stocking  Sal  (Brent)   Underworld  dr  Jan.  3..  5,367 

Weil  of  Hot  Dog  (Stan  Laurel)   Comedy   Ian.  3..  2,000 

No-Cub   Man   (Lefty    Flynn)  Outdoor  melo  Jan,  17..  4,522 

Flashing  Spurs  (Bob  Custer)  Outdoor  melo.   Jan.  24..  5,068 

Youth  and  Adventure  (R.  Talmadge)  Outdoor  melo.   Jan.  24..  5,525 

Sleeping  Cutie  Go-Getters   Jan.  31..  2,000 

Midnight  Molly  fEvelyn  Brent)   Crook  drama   Feb.  7..  6.000 

Range  Terror  (Bob  Custer)  Western   Feb.  14..  4,738 

Cloud   Rider   (Al   Wilson)  Airplane- thrill   Feb.  21..  5,070 

fimmie's    Millions    (R.    Talmadge)  Athletic-stunt*   Feb.  28..  5,167 

Parisian  Nights  (Hammerstein-Tellegen). . Drama   Mar.  7..  6,278 

Welcome  Granger  (Vaughn)  Pacemakers   Mar.  7..  2,000 

Helping  Hand  (Aubrey)  Comedy   Mar.  7..  2,000 

Breed  of  the  Border  (Lefty  Flynn)  Western   Mar.  14..  4,930 

Love's  Bargain  (Marjorie  Daw)   Drama   Mar.  21..  6,000 

Captain  Kidd   ....Bray  cartoon   Mar.  21..  1,000 

Scar  Hanan  (Yakima  Canutt)  ..Western   Mar.  28..  6,020 

Galloping   Vengeance   (Bob  Custer)  Texas  Ranger  dr  Mar.  28..  5,005 

He  Who  Gets  Rapped  (Vaughn)  Pacemakers   Mar.  28..  2,000 

Forbidden  Cargo  (Evelyn  Brent)   Melodrama   Apr.  4..  4,850 

O.  U.  West  (Lefty  Flynn)  a  Western   April  11..  5,000 

That  Devil  Quemado  (Thomson)  Thrill  western  Apr.  18..  4,720 

Men  on  of  the   Goofies  Pacemakers   Apr.  18..  2,000 

Lilies  of  the  Streets  (V.  L.  Corbin)  Hum.   Int.  melo  Apr.  25..  7,216 

White  Fang  (Strongheart-dog)   Drama   May  2. .  5,800 

Tearing  Through  (R.  Talmadge)   Stunt  melodr  May  9..  4,714 

Great   Decide   Pacemakers   May  9..  2,000 

Fast  Male   Pacemakers   May  9..  2,000 

Texas  Bearcat  (Bob  Custer)  Western    drama  May  16..  4,770 

Speed  Wild  (Flynn)  Melodrama   May  23..  4,700 

Alias  Mary  Flynn  (Brent)  Regeneration    melo  May  30..  5,550 

Drusilla  With  a  Million   (Mary  Carr)  Human   Interest   dr  June  6..  7,391 

Fighting  Demon   (R.   Talmadge)  Thrill    drama  June  6..  5.470 

Three  Bases  East  Pacemakers   June  6..  2,000 

White  Thunder  (Yakima  Canutt)  Western   June  13..  4,550 

If  Marriage  Fails — ?  (Logan-Brook)  Domestic  drama   June  13..  6,000 

Navy  Blue  Days  (Stan  Laurel)  Comedy   June  13..  2,000 

Bandit's  Baby  (Fred  Thomson)  Western  comedy  drama  Tune  20..  5,291 

Smooth  as  Satin  (Brent)  Crook  drama   July  4..  6.043 

Human  Tornado  (Canutt)  Action   western  July  4..  4,472 

The  Bloodhound  (Bob  Custer)  Mounted  police   July  11..  4,800 

FIRST  NATIONAL 

Son  of  the  Sahara  (all-star)   Melodrama   May  24. 

Sea  Hawk  (all-star)   Romantic  drama   June  14. 

Marriage  Cheat  (all-star)   Drama   June  21. 

Those  Who  Dance  (Ince  prod.)  Drama   

White  Moth  (LaMarr)   Drama   June  21. 

Perfect  Flapper  (C.  Moore)   Comedy   June  28. 

Self  Made  Failure  (B.  Alexander)   Comedy   June  28. 

For  Sale  (all-star)   Drama   July  5. 

Born  Rich  (C  Windsor)   Society  drama  .  Dec.  20. 

Single  Wives  (C.  Griffith)   Society  drama   Aug.  9. 

Girl  in  the  Limousine  (Sermon)   Farce  comedy   Aug.  30. 

Flirting  With  Love  (C.  Moore)   Comedy   Sep.  6. 

Iu  Hollywood  With  Potash  and  Perlmutter 

(all-star)   Comedy   Sep.  20.. 

Husbands  and  Lovers  (all-star)   Dom.  drama   Nov.  8.. 

Madonna  of  the  Streets  (Nazimova)   Drama   Oct.  25.. 

Tarnish  (all-star)   Comedy-drama     

Her  Night  of  Romance  (C.  Talmadge)   Comedy   Dec  6.. 

In  Every  Woman's  Life  (all-star)   Drama   \Tov.  15.. 

Sandra  (LaMarr)   ..Drama   Dec.  6.. 

Classmates  (R.  Bart  helmets)   Drama   Nov.  29.. 

Christine  of  the  Hungry  Heart  (Vidor)   Drama   Nov.  1.. 

Silent  Watcher  (Glenn  Hunter)   Drama   Oct.  18.. 

Love's  Wilderness  (Griffith)  Drama   Dec.  20.. 

So  Big  (C  Moore)   Drama   Jan.  17.. 

If  I  Marry  Again  (Doris  Kenyon)   Drama   Jan.  24.. 

Idle  Tongues  (Marmont)   Comedy-drama   Dec.  27.. 

Sundown  (all-star)   Western  epic   Oct.  25.. 

The  Only  Woman  (N.  Tadmadge)   Domestic  dr  Vov.  8.. 

Inez  from  Hollywood  (Nilsson  -  Stone- Astor)  Heart  interest   .'Dec. 

Frivolous  Sal  (O'Brien  Busch-Alexander). .  Western  melo.   Jan. 

A  Thief  in  Paradise  (Doris  Kenyon)  Melodrama   Jan. 

As  Man  Desires  (Sills-Dana)  Melodrama   ,  Jan. 

Enticement  (Mary  Astor)   Drama   Feb. 

The  Lady  (Norma  Talmadge*   Emotional  dr  Feb. 

Her  Husband's  Secret  (Moreno- Miller)  Sentiment-dr.   Feb. 

Quo  Vadis  (Emil  Jennings)  Special  Feb. 

Lost  World  (Conan  Doyle  story)  Special  Feb. 

New   Toys   (Bart^.clmess)   — Comedy-drama   Feb. 

Playing  With  Souls  (Jacqueline  Logan). .  .  Drama   Mar, 


One  Year  to  Live  (Pringle)  Drama 

Learning  to  Love  (C.  Talmadge)  Tomedy-dr.  ... 

Heart  of  a  Siren  (La  Marr)   Drama   

Sally   (C.  Moore- Leon   Errol)  Stage  success  . 

Declasse  (Corinne  Griffith)   Society  dr.  ... 

One  Way  Street  (Lvon-Nilsson)   Society  dr.  ... 

My   Son    (Nazimova)  Emotional  dr... 

I  Want  My  Man  (Sills-Kenvon')  Drama   

Hit  Suprrme  Moment  (B.  Sweet)  Romantic  dr... 

Chickie   fMarkaim   Drama   

Soul  Fire  (BarthelmesO  Emotional  dr. 

The  Talker   (Nilsson. Stone)  Human  Interest  dr......... VTay 

Necessary    Evil    (Lyon-Dana)  Drama   May 


"or. 

.  Mar. 
-Mar. 
.Mar. 

Apr. 
.  Apr. 
.  Apr. 
.  Anr 
.  Aor. 
.May 

May 


7,603 
11,527 
6,622 
,  7,512 
6,571 
7,030 
7,285 
7.304 
7,389 
7.526 
5,260 
£.926 

6.685 
7,822 
7,674 
6.907 
7.211 
6,298 
7  905 
6,023 
7.678 
7.530 
7.037 
8.562 
7.401 

5  4-17 
8.641 
6,770 
6,967 
7,307 
7.231 
7.649 
6.224 
7,337 
6.150 
8.745 
9.700 
7.811 
5.831 
6.06J 
6.099 
6.700 
8.636 
7  am 
S.ivri 
6.5*2 

6  17< 
6.565 

7  rvm 

8.262 
7.861 
8,307 


Kind  of  Picture  Review 
Just  a  Woman  (Windsor-Tearle)  Drama   June  6. 

Desert   Flower  (C.  Moore)  Comedy   drama   June  13. 

White  Monkey   (LaMarr)  Society  drama   June  13. 

Making  of  O'Malley  (Sills)  Police    romance  July  4. 

FOX  FILM  CORP. 

A  Man's  Mate  (Gilbert)   Drama   

Circus  Cowboy  (Jones)   Western  drama 

Trouble  Shooter  (Mix)   Western  drama 

Lone  Chance  (Gilbert)   Western  drama 

When  Wite  Duckt  Meet   Comedy 


Apr. 
.May 
.  May 
.  May 

May 


5. 
3. 
17. 
24 

,  24. 

Western  Luck  (Jones)   Comedy-drama   June  28. 

Magic  Needle   "Etching"   Jane  28. 

Romance  Ranch  (Gilbert)   Comedy-drama   July 

Heart  Butter  (Mix)  Comedy-drama   -"'july 

Beaten  Gold   Educational   July 

Againat  All  Oddt  (Jonei)   Comedy-drama   Aug. 

Pain  as  You  Enter  (Moran)   Comedy   Aug. 

That  French  Lady  (Mason)   Comedy-drama  .........  Aug. 

Man  Who  Came  Back  (special)   Drama    Sep. 

It  Is  the  Law  (all-star)   Drama   Sep. 

Dante's  Inferno  (special)  Drama   Oct. 

Cyclone  Rider  (all-atar)   Drama   ! . ! !  Sep. 

Last  of  the  Duanet  (Mix)   Drama   !.Aug. 

Iron  Horse  (special)   Railway  drama    Sep. 

The  Fool  (all-atar)  Drama   '..  'Apr. 

Oh,  You  Tony  (Mix  and  Tony)   Comedy-drama   Sep. 


Winner  Take  All  (Jones)   Comedy-drama   Oct. 

Heartt  of  Oak  (all  star)   Drama    Oct. 

Great  Diamond  Myttery  (Mason)   Comedy-drama  .............Haw. 

Warrens  of  Virginia  (alt- star)   Drama   ...!Not. 

Ramblea  of  a  Raindrop   Instructive  .  Sep 

Daughters  of  the  Night  (all-atar)  Modem    drama.....'. Dec 

Painted  Lady  (Mackaill)  Modern    drama   Del.  4. 

Jerusalem   Today   Instructive   Oct.  4. 

Last  Man  on  Earth  Novelty  special   Dec  27. 

Gold    Heela  Race  track  dr  ...Feb.  7. 

Flames   of   Desire  Love  drama  

The  Dancers   Drama               Jan.  24. 

The  Folly  of  Vanity   Dramatic  fantasy    Feb  14 

Teeth  (Mix-Tony  Duke)  Western  drama    Nov  15 

Darwin   Was  Right  Monkey  novelty  com   Nov  8 

In  Love  With  Love  Comedy   drama   Jan  3 

Hunting  Wild  Animals  in  Hollywood  Novelty   

Honor  Among  Men  (E.  Lowe)  Romance-drama   Oct  18 

Unreal  New*  4   Novelty   .......Oct  11 

Van  Bibber  Seriea   Polite  com  ....Oct.  25 

Age  of  Oil  Educational   "  Nov  1 

Deep  Sea  Panic  (Parrott)   Comedy   Nov'  1 

Nickle  Plated  Weat   Sunshine  comedy  .  Nov  15 

The  Bull  Fight   Educational   '..  Nov'  is' 

My  Husband's  Wives  (Mason- Washburn) . .  Comedy-dr  Nov  22 

Paul  Jones,  Jr  Van  Bibber  com  ..Nov  22 

FingeT  Lakes   Instructive   Nov!  22 

Brass  Bowl  (Edmund  Lowe)   Adventure  dr  Nov.  29. 

Stolen  Sweeties  (Monkeys)  *.  Comedy  .Now  29 

Salt  of  the  Earth   Educational   Nov!  29. 

Gerald  Cranston's  Lady  (Jamet  Kirkwood).  Domestic  dr  .  .  Dec.  6. 

Masked  Marvel  (Parrott)   Comedy   Dee 

The  Roughneck  (George  O'Brien)   Melodrama    Dec 

The  Burglar   Van  Bibber   !.!!!Dec. 

Man  Who  Played  Square  (Jones)  Western    drama   Dec 

Deadwood  Coach  (Mix)   Western  drama   .....  Jan. 

Troublet  of  a  Bride   Melodrama   ..  Dec. 

Dick  Turpin  (Mix)   English    drama    Feb. 

Arizona  Romeo  (Jones)   Western  drama   Jan. 

Curlytop  (Mason)   Melodrama   Jan. 

Stardust  Trail  (Mason)   Melodrama   Mar. 

Scuttlers  (W.Farnum)   Western  drama   .!!!  . 

Movie-Mad  Maid  (Babe  London)   Slapstick   ..Dee. 

Roaring  Lions  at  Home   Sunshine  com  Jan. 

Uncommon  Clay   Educational   ! .  Jan. 

Up  On  the  Farm  (Lee  Moran)   Comedy   Jan. 

The  Violin  Speaks   Educational   !.!jan. 

Dangerous  Curves   Comedy    Jan. 

Milk  Bottle  Bandits   Comedy   !.!!jan. 

Ports  of  Call  (E.  Lowe)   Regeneration  dr    ......!..! Jan. 

Sleep  Walker  (Sid  Smith)  Comedy    Jan. 

Hell-Roaring    Range  Educational   !..Jan! 

Corsica  the  Beautiful   Educational    Jan 

Nobody  Works  But  Father   Slapstick   :  ...  Feb. 

Trail   Rider  (Jones)  Western   .Feb. 

Man  Without  a  Country  (all-star)  Special   Feb. 

Scarlet  Honeymoon  (Shirley  Mason)  Romantic  com.  dr  .....Mar 

Mysterious  Stranger   Comedy   Mar!  .-, 

Riders  of  the  Purple  Sage  (Mix)   Western   Mar  21 

House  of  Flickers  Imperial  com  Mar!  21 

Gold  and  the   Girl  (Jones)  Western   Mar.  28. 

Amateur   Detective  Van  Bibber   Mar.  28. 

Hunted  Woman  (Seena  Owen-Earl  Schenck) Curwood  dr  Apr.  4 

Butterfly  Man  (Sid  Smith)   Comedy   Apr.  4. 

From  Mars  to  Munich   "arieties"    Apr'  4* 

Marriage  in  Transit  (E.  Lowe)  Secret  service  dr.. ..'..'.'.'..  April  II. 

Where  the  Waters  Divide  "Varieties"   Apr  25. 

Rainbow  Trail  (Mix)   Zane  Gray  westn  May 

She  Wolves  (Rubens- Mulhall)   Drama    May 

Neptune's  Stepdaughter   Comedy   '.'.7.7. V  May 

Wings  of  Youth  (Bellamy-Clayton)   Modem  life  dr  May 

Concerning   Cheese   Varieties   May 

Kiss    Barrier   (Lowe)  Romantic  drama   May 

White  Paper  Varieties   May 


.  6.363 

.  6,837 

.  6.121 

.  7,496 


.  5,812 
.  6,400 
.  5.702 
.  4,385 
.  2,000 
.  5.00 
.  1.000 
.  4,471 
.  4,500 
.  1,000 
.  4,899 
.  2,000 
.  5,470 
.  8.273 

6,891 
.  5.480 
.  6.672 
.  6.942 
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.  9,500  <* 
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•  VOT.  J" 
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.  6.(>S6  k 

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4.960  X 

■  2,000  f* 
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.  75» 

-  2,000 
2.000  i 

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4.509  [ 

-  2,000  1 
1.000  fl 
5,861  | 
2,000  I 

-  1.008  E 
6,074  t 
2,000  1 

.  7,619  ( 
2,000  V 
6700  D 
6.346  I 
4.915  • 
6,716  F 
4,694  f 
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,  4,686  |  C 
4,686  I 
2.000  C 

.  2,000  1 

.  1,000  |  I 
2,000 

,  1,000 
2,000 
2.000 

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,  1.000 

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2.000 
4,752 
10.000 
5,080 
2.000 
5.S78 
2000  I  S 
4,512  > 
2,000  T 
4,954 
2,000 
1.000 
4,800 
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5.251 
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2.000 
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1.000 
5.000 
1.000 
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2.000 

4.365 
2,000 


2 
9. 
9. 
9. 
9. 
8, 

'•?"»'»  Paprlin?" ,cC"."—»V  —  comed'y"'.'.7.".'.'.'.'.:M.^  23.' 

Scandal  Proof  (Shirley  Mason)  Drama    Tune  6 

Scientific    Husband  Sunshine  comedy    June  6 

Everyman's  Wife  (Hammerstein-Rawiin- 

s"")   Domestic  drama   Tune  13. 

Honeymoon  Limited  (Lee  Moran)  Comedy   June  13. 

METRO-GOLDWYN 

Rejected  Woman   (Rubens  Nagel)  Drama   May    3..  7.761 

Heart    Bandit    (Dana)  Comedy-dr  Jan.    19..  4.909 

Fool's    Awakening    (Ford)  Drama   Feb.   16. .  5.763 

Man  Life  Passed  By  (Marmont)  Drama   Mar.    I.  .6.459 

Thy  Name  Is  Woman  (LaMarr)  Drama   Mar.    1..  9087 

Uninvited   Guest   (Tolley)  Drama   Mar.    8. .  6.145 

Happiness  (L.  Taylor)   Comedy-dr  Mar.    8..  7.414 

Women  Who  Give  (all-star)  Sea   drama  Mar   22..  7.500 

Boy  of  Flanders  (Coogan)...  Comedy-dr  Apr.    5..  7.018 

^hootine  of  Dan  McGrew  (all-star)  Drama   Apr.  12.  6.11s 

Sherlock.   Jr.    (Keaton)  Ornedy   Msv  17..  4  065 

Arab   (Novarro- Terry)    ......  "Smi   July   12. .  6J10 


July  18,  1925 


MOVING    PICTURE  WORLD 


363 


(Continued  from  frtetaing  pagt) 

Kind  of  Picture 


Kind  of  Picture 


Key  iew. 


.Drama   Auk.  2. 

.Drama   Aug.  9. 

.  Coraedy-dr  Aug.  16. 

.Drama   Aug.  16. 

.Drama   Jun. 


.Drama   July 

July 


Bread  (all-star)   

Tess  of  D'Urberville*  (Sweet)  

Little  Robinson  Crusoe  (Coogan)  — 

Broken  Barriers  (all-star)  

True  As  Steel  (all-star)  

Revelation  (Dana)   

Recoil  (Bly the- Hamilton)   Drama 

Wine  of  Youth   (all   star)  Drama   July  26. 

Along   Came   Ruth   (Dana)  Comedy-dr  Aug.  2. 

Red    Lily    (Bennett  Novarro)  Drama   Aug.  16.. 

Sinners   in   Silk    (Menjou- Boardman)  Drama   Aug.  30.. 

Circe,   The    Enchantress   (Murray)  Drama   Sep.  13.. 

His  Hour  (Pringle)  Drama   Sep.  20.. 

One  Night  in  Rome  (L.  Taylor)  Comedy-dr  Sep.  27.. 

Navigator    (Keaton)  Comedy   Sep.  13.. 

Bandolero  (all  star)  Drama   Oct.  11. 

Great  Divide  (all  lUr)  Diama   Feb.  21.. 

The  Snob  (all  star)  Drama   Nov.  8.. 

He  Who  Gets  Slapped  (Chaney)  Drama   Nov.  IS. . 

Rag    Man    (Coogan)  Comedy-dr  Mar.  14., 

Silent  Accuser  (Peter,  the  Great)  Dog  drama   Nor.  22. 

So  This  Is  Marriage  (all  star)  Comedy-dr  Jan.  3., 


•  Oct.  11. 


Feet 
6.726 
7,736 
6.126 
5.717 
6.454 
8,752 
7,089 
6,805 
5,161 
6,975 
5,750 
6.882 
6,300 
5383 
5.558 
6,904 
7,811 
6,513 
6.613 
5,908 
5,883 
6.300 
5750 


6.765 
12,974 
10.067 
6,408 
6,586 
6.905 
5.921 
5,084 
6,435 
,  5,851 
,  5.441 
.  4791 
.  5.113 
.  5,809 
.  5.000 
.  5,307 
.  5.77G 
.  6,487 
.  6,844 
,  5,958 


Beauty   Prize   (Dana)  Comedy-dr 

Ben  Hur  (special  cast)   Drama   

Merry    Widow    (Murray)   Comedy-dr  

Married  Flirts  (all-star)   Drama   Oct.  25. 

Romola  (Lillian  Gish)   Famous  novel   Dec  13. 

Greed  (Von  Stroheim  prod.)  Special   Dec.  20. 

Cbu-Chin-Chow  (B.  Blythe)   Spectacle   Feb.  21. 

Wife  of  the  Centaur   Drama   Jan.  17. 

Dixie  Handicap  (Windsor-Keenan)   Drama   Jan.  10. 

Cheaper  to  Marry  (All  Star)   Drama   Feb.  14. 

Excuse  Me  (Shearer- Nagel)   Farce-comedy   Feb.  7. 

Monster  (Chaney-Olmsted)  Weird  com.-dr  Mar.  7. 

Daddy's  Gone  a  Hunting  (Marmont)  Pathos  drama  Mar.  7. 

Lady  of  the  Night  (Norma  Shearer)  Underworld  dr  Mar.  14. 

Denial  (Claire  Windsor)   Drama   Mar.  21. 

Seven  Chances  (Keaton)  Comedy   Mar.  28. 

Confessions  of  a  Queen  (Terry-Stone)   Mythical  romance   Apr.  4. 

Way  of  a  Girl  (Boardman)  Thrill-comedy   April  11. 

Man  and  Maid  (Lew  Cody)  Elinor  Glyn  prod  Apr.  18. 

Proud  Flesh  (Eleanor  Boardman)  Romantic   com  Apr.  25. 

Prairie  Wife  (Rawlinson-Devore)  Domestic   dr  May  16. 

Zander  the  Great  (Marion  Davies)   Human  Interest   May  16. 

Sporting   Venus   (Sweet)  Romantic    drama   May  23. 

PARAMOUNT 

Man  Who  Fight*  Alone  (W.  Farnum)  Drama   Aug.    9..  6,337 

Monsieur  Beauc&ure  (Valentino)  Spectacle  melo  Aug.  23..  9.932 

Empty  Hands  (Holt)  Forest  Melo  Aug.  30..  6,976 

Lily  of  the  Dust  (Negri)  Drama   Sep.    6..  6,811 

The  Female  (Compson)  Society  dr  Sep.   13..  6.167 

Merton  of  the  Movies  (Hunter)  Travesty   Sep.  20..  7,655 

Sinners  in  Heaven  (Daniels- Dix)  Drama   Sep.  20..  6,621 

Open  All  Night  (all  star)  Demestic  dr  Sep.   20..  6.881 

Feet  of  Clay  (C  DeMille  prod.)  Drama   Oct.     4..  9.741 

Alaskan    (Meighan)  Drama   Sep.   27..  6.736 

Her  Love  Story  (Swanson)  Romance  dr.  Oct.    11..  6,736 

Story  Without  a  Name  (Ay res-Moreno)....  Prize   title  Oct.    18..  5,912 

Dangerous  Money   (Daniels)  Comedy-dr  Oct.   25..  6,864 

Border  Legion  (Moreno)  Drama   Nov.    1..  7,048 

Worldly  Goods  (Ayres)  Drama   Nov.  15— 6.055 

Fast  Set  (Compson-Menjou)  Domestic  dr  Nov.  29..  6.574 

Forbidden  Paradise  (Negri)  Drama   Nov.  29..  7,000 

Sainted  Devil  (Valentino)...  .......Drama   -Dec.    6..  8,633 

City  That  Never  Sleeps  (Cruze  prod.) ....  Mother-love  melo  Oct.   11..  6.097 

Manhattan  (Dix)   Romantic  com  Nov.    8. .  6,415 

Garden  of  Weeds  (Compson)   Drama   Nov.  15..  6.230 

Wages  of  Virtue  (Swanson)  Drama   Dec.    6..  7.093 

Tongues  of  Flame  (Meighan-Love)   Melodrama   Dec.  27..  6,763 

North  of  36  (Torrence-Holt-Wilson)   Historic  romance   Dec.  13..  7.908 

Argentine  Love  (Daniels-Cortez)   Spanish  romance  Jan.     3..  S.970 

Peter  Pan  (Betty  Br  on  son)   Barrie  classic   jan.  3.10,  9.593 

Locked  Doors  (Compson)   Original  story   jan.   24..  6,221 

Tomorrow's  Love  (Ayres)   Divorce  com-dr  Jan.   24..  5,903 

East  of  Suez  (Negri)   Drama   Jan.    17..  6,821 

Miss  Bluebeard  (Daniels)   .....The  stage  success   Feb.   14..  6,453 

Golden  Bed  (LaRocque)   Drama  of  classes   Jan.   31..  8,584 

Man  Must  Live  (Dix)   Newspaper  romance   Feb.    7..  6.116 

Coming  Through  (Meighan)   New  type  Meighan  story.. Feb.  21..  6,522 

The  Devil's  Cargo  (Starke)   Drama  of  Old  California. .  Feb.  21..  7,980 

Top  of  the  World  (Nilsson-Kirkwood)  Africa  and  England   Feb.  28..  7,167 

The  Swan  (Menjou  Howard)   Stage  success   Mar.  14..  5,889 

Contraband  (Wilson-Noah  Beery)   Bootleg  drama   Apr.     4..  6,773 

Madame  Sans  Gene  (Swanson)   World  Famous  drama   May    2..  9,994 

Thundering  Herd   (Holt-Wilson)  Buffalo  Stampede   Mar.    7..  7,187 

Forty   Winks  (Dana- Roberts-Griffith)  Comedy   Feb.   14..  6,293 

Goose  Hangs  High  (Cruze  production)  Typical   Mar.  21..  6,186 

New  Lives  for  Old  (Compson)  Drama   Mar.    7..  6,796 

Salome  of  the  Tenements  (Jetta  Goudnl) ...  Drama   Mar.    7..  7,017 

Too  Many  Kisses  (Richard  Dix)  Comedy   Mar.  14..  5,750 

Dressmaker  From  Paris  (Lea trice  Joy)...  Drama   Mar.  28..  7,nS0 

Air  Mail   (feature  cast)  Melodrama   Mar.  28..  ft.«jf 

Grass   •'  Drama   April  11..  6,000 

Sackcloth  and  Scarlet  (Alice  Terry)  Drama   April  11..  6,732 

Men  and  Women  (Dix)  Feature   April  11..  6,223 

Kiss  in  the  Dark  (Menjou)  Romantic  com  Apr    18..  5,767 

Charmer   (Pola    Negri)  Romantic  dr  Apr.  18..  6,076 

Code  of  the  West  (Moore-Bennett)  Westn    Rom.    com  Apr.  25..  6,777 

Adventure   (Moore-Starke-Beery)   Jack  London  dr  May    2..  6.602 

Crowded  Hour  (Bebe  Daniels)   Drama   May    9..  6,558 

Night  Club  (Raymond  Griffith)  Farce-comedy   May   16..  5,721 

Shock   Punch    (Richard    Dix)  Comedy-drama   ^iMajr  23..  6.151 

Welcome  Home   (Cruze  Prod.)  Domestic  com-dr  »*-.'..  May  30..  5,909 

Old  Home  Week  (Meighan)  Comedy   June   6..  6.780 

Any  Woman  (Star  cast)  Comedy  drama   June  13..  5,963 

Little  French  Girl  (Mary  Brian)  Drama   June  13..  5,628 

Are  Parents  People?  (Betty  Bronson)  Domestic  problems   June  20..  6,586 

Eve's  Secret  (Betty  Compson)  Romantic  drama   June  20..  6,205 

Beggar  on  Horseback  (all  star)  Imaginative   June  20  .  6,874 

Manicure  Girl  (Daniels)  Drama   Tune  27..  5.959 

Lost — A  Wife  (Menjou)  Sophisticated    com  July    4..  6.420 

Light  of  Western -Stars  (Holt)  Vivid  west  dr  July    4..  6.850 

Paths  to  Paradise  (R.  Griffith)  Whirlwind  comedy   July   11..  6,741 

Grounds  for  Divorce  (Vidor)  Drama   July  11..  5,692 


PATHE 

Into  the  Net  Mulhall-Murphy  serial   Aug. 

Alexander  Hamilton   "Chronicles"  aeries   ...Sep. 

Lizzies  of  the  Field   Sennett  comedy  Sep. 

Barnyard  Olympics  Terry  cartoon   Sep. 

South  of  the  North  Pole   "Spat  Family"   Sep. 

One  Third  Off   „  Cobb -Rice  comedy   Sep. 

The  Happy  Years   "Sportlight"   ,...Sep. 

Why  Men  Work   Charles  Chase   Sep. 

Message  From  the  Sea   Terry  cartoon   Sep. 

Luck  of  the  Foolish   Harry  Langdon   Sep. 

Outdoor  Pajamas   Charles  Chase  ,  Sep. 

Three  Foolish  Weeks   Ben  Turpin   Sep. 

fn  Good  Old  Summertime   Terry  cartoon   Sep. 

Danger  Lure   Sportlight   Oct. 

Dixie   Chronicles   Oct. 

Goofy  Age  (Glenn  Tryon)   Comedy  Oct. 

10  Scars  Make  a  Man  (Allene  Ray)   Serial   Oct. 

Black  Magic   Terry  cartoon   Oct. 

Sporting  Rhythm   Sportlight   Oct. 

Riders  of  the  Purple  Cow   Sennett  com  Oct. 

Every  Man  for  Himself   Our  Gang   Oct. 

Hot  Water  (Harold  Lloyd)   Feature  com   Oct. 

On  Leave  of  Absence   Detective   Oct. 

Bungalow  Boobs  (Chase)   Comedy   Oct. 

Sky  Plumber  (Arthur  Stone)   Comedy   Oct. 

Galloping  Bungalows   ..Sennett  com  Nov. 

Stunts   Sportlight   Nov. 

Hot  Stuff   Spat  family   Nov. 

Cat  and  the  Magnet   Terry  cartoon   Nov. 

Fast  Company   Our  Gang   Nov. 

She  Knew  Her  Man   Terry  cartoon   Nov. 

Gridiron  Glory   Sportlight   Nov. 

Love's  Sweet  Piffle  (R.  Graves)   Comedy   Nov. 

Are  Blond  Men  Bashful?  (Stone)   Comedy   Nov. 

Out  of  the  Storm   Detective   Nov. 

Good  Old  Circus  Days-   Terry  cartoon  Nov. 

All  Wet  (Chase)   Comedy   Nov. 

Deaf,  Dumb  and  Daffy   Spat  Family   Nov. 

Cannon-Bali  Express   ;  Sennett  com  Nov. 

Champions  Sportlight   Nov. 

Lumber  Jacks   Terry  cartoon   Nov. 

White  Sheep  (Glenn  Tryon)   Special  dr  Dec. 

Feet  of  Mud  (Sennett  cast)   Comedy   Dec. 

Meet  the  Missus  (Tryon)   Comedy   Dec. 

Bucking  the  Bucket  Shop   Detective  series   Dec. 

She's  In  Again   Terry  cartoon   Dec. 

Mysterious  M»«tery  Our  Gang   Dec. 

Off  His  Trolley  (R.  Graves)   Sennett  com  Dec. 

Noah's  Athletic  Club   Terry  cartoon   Dec. 

lust  a  Good  Guy  (Stone)   Comedy   Dec 

Royal  Razz  "7'nse)   Comedy   Dec. 

Mysteries  of         Chinatown   Terry  cartoon   Dec. 

Nature's    Rouge   Sportlight   Dec. 

Rubber    Neck   Spat  Family   Dec. 

Bull  and  Sand   Sennett  comedy   Dec. 

Invaders   Sportlight   Dec. 

Down   on    the   Farm   Terry  cartoon   Dec. 

The  Sea  Squawk   Sennett  com  Jan. 

On  the  Ice   Terry  cartoon   Jan. 

Galloping  Hoofs  (Allene  Ray)   Serial   Jan. 

Wages  of  Tin  (Tryon)   Comedy   Jan. 

Rat's  Knuckles  (Chase)   Comedy   Jan. 

Rough  and  Tumbling   Sportlight   Jan. 

Our  Game  Pup   Terry  cartoon   Jan. 

The  Big  Town  (Our  Gang)   Comedy   Jan. 

Plumber  (Graves)   Comedy   Jan. 

Wild  Goose  Chaser  (Turpin)  Sennett  Com  Jan. 

Hello  Baby  (Chase)  Comedy   Jan. 

Laugh  That  Off   Spat  Family   Jan. 

Honeymoon  Hardships   Sennett  comedy   Jan. 

Brain  and  Brawn   Sportlight   Jan. 

Boobs  in  the  Woods  (Langdon)  Sennett  comedy   Jan. 

Hold  That  Thought  Terry  cartoon   Jan. 

Fighting  Fluid  (Chas.  Chase)   Comedy   Jan. 

Beloved  Bozo  (R.  Graves)   Sennett  comedy   Feb. 

Circus  Fever   Our  Gang   Feb. 

Biting  the  Dust   ■  Terry  cartoon   Feb. 

Transatlantic  Flight   Terry  cartoon  

Change  the  Needle  (Arthur  Stone)  Comedy   Feb. 

Family   Entrance   (Chas.  Chase)  Comedy   Feb. 

Bigger  and   Better  Jails  Terry  cartoon   Feb. 

Fisherman's  Luck  Terry  cartoon   Feb. 

A   Fox  Hunt  Spat  Family   Feb. 

Sporting    Armor  Sportlight   Feb. 

Idaho   (Vivian    Rich)  Serial   Feb. 

Water  Wagons  Sennett  com  Feb. 

His  Marriage  Wow  (Langdon)  Comedy   Feb. 

Plain  and  Fancy  Girls  (Chas.  Chase)  Comedy   Feb. 

Hean-Up    Week  Terry   cartoon   Feb. 

Haunted  Honeymoon  (Glenn  Tryon)  Comedy   Feb. 

Raspberry  Romance  (Ben  Turpin)  Comedy   Feb. 

Neptune's  Nieces  Sportlight  —  Mar. 

Bashful  Jim  (Graves)  Mack  Sennett  com  Mar. 

In  Dutch  Terry  cartoon   Vfar. 

Dog  Days  Our  Gang   Mar. 

Percy  (Charles  Ray)  Typical  dr.   Mar. 

Should  Husbands  Be  Watched  Comedy   Mar. 

Hard  Boiled  (Chase)   .....Comedy   Mar. 

Tungle  Bike  Riders   Terry  cartoon   Mar. 

Excuse  Mt  Glove   Spat  Family   Mar. 

Giddap  (Billv  Be  van)   Comedy   Mar. 

Traps  and  Trouble*   ■  Sportlight   Mar. 

Pie  Man   Terry  cartoon   Mar. 

Zowiel   Stereoakopik   Mar. 

At  the  Zoo  Terry  cartoon   Mar. 

Is  Marriage  the  Bunk?  (Chase)  Comedy   Mar. 

Plain    Clothe*    (Langdon)  Comedy   Mar. 

Sailor    Papa    (Tryon)  Comedy   Mar. 

Breaking  the  Ice  (Graves)   Comedy   Apr. 

Love  Bug   Our  Gang   Apr. 

Housing  Shortage   Terry  cartoon   Apr. 

Marriage  Circus   (Turpin)  Sennett  com  April 

Bad   Boy   (Chase)  Comedy   April 

Are  Husbands  Hnmanr  (Findlayson)  Comedy   April 

Sunken  Silver  (Ray-Miller)  Serial   Apr. 

Lion's  Whisker*  Sennett  com  Apr. 


2.. 
6 

6.. 

6.. 

6.. 

6.. 

6.. 

6.. 

6.. 
13.. 
13.. 
13.. 
13.. 
11.. 
11.. 
11.. 
18.. 
18.. 
18.. 
18.. 
18.. 
18.. 
25.. 
25.. 
25.. 

1.. 

1.. 

1.. 

I.. 
15.. 
15.. 
15.. 
22. . 
22.  . 
22.. 
22.. 
29.. 
29.. 
29.. 
29.. 
29.. 

6.. 

6.. 

6.. 

6.. 

6.. 
13.. 
13.. 
13.. 
20. 
20. 
20. 
20.. 
27.. 
27.. 
27.. 
27.. 
3. 
3. 
3. 
3. 

10. 

10. 

10. 

10. 

10. 

17. 

17. 

24. 

24. 

24. 

31. 

31. 

31. 
?. 
7. 
7. 


3,000 
2,000 
1,000 
2.OU0 
2,000 
1,000 
1,000 
1,000 
2,000 
2.0UU 
2,000 
1,000 
1,000 
3,00* 
2,00* 

1,000 
1,000 
2,000 
2,006 
5,000 
2,006 
1,000 
2,001 
2,000 
1,000 
2,000 
1,000 
2,000 
1,000 
1,000 
2,000 
2,000 
2,000 
1,000 
1,000 
2,000 
2.000 
1,000 
1,000 
6,091 
2,000 
2,000 
2.000 
1,000 
2,000 
2,000 
1,000 
2.000 
1,009 
1,000 
1,000 
2,000 
2.000 
1,000 
1,000 
2,000 
1,000 

2,000 
1,000 
1,000 
1,000 
2,000 
2.000 
2,000 
1,000 
2,000 
2,000 
,  1,000 
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1,000 
1,000 
2  000 
2!000 
1,000 
1,000 

2.on» 

1.0*8 
1.008 

1.000 
2.000 
1,000 
10  ep. 
2,000 
2,000 
1,000 
1,000 
2,000 
2,000 
1.000 
2,000 
1.000 
2.000 
6.000 
1.000 
2,000 
1.000 
2.000 
2.000 
1.000 
1.000 
1.000 
1.009 
1.000 
2,000 
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2.000 
2.000 

l.ono 
2.000 
2.000 

1.000 
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2,000 


364 


MOVING   PICTURE  WORLD 


Kind  of  Pictuic 


Review.  Feet 


Hold  Mr  Baby  (Glenn  Try  on)  Comedy   Apr.  25.. 

S-O-S  Terry  cartoon   Apr.  25.. 

Adventures  of  Adenoid  Jerry  cartoon   Apr.  25.. 

Deep  Stuff  ICTLy,-<?.rtoon  Apr-  St" 

Beauty   Spots  Sportlight   Apr.  25.. 

Kemember  When  (Langdon)  Comedy   Apr.  25.. 

Shootin'  Injuns   Our  Gang  com  May  2.. 

Big  Red  Riding  Hood  (Chase)   Comedy   May  2.. 

Sporting  Judgment   Sportlight   Mfly  2.. 

He  Who  Gets  Smacked   Sennett  comedy   May 

Permanent  Waves    Terry  cartoon   May  2.. 

Looking  For  Sally  (Chase)   Comedy   May  9.. 

Grief   in   Bagdad   Comedy   May  9.. 

Darkest   Africa   Terry  cartoon   May  9. 

Wild   Papa   Spat  Family   May  16. 

Skinners  in  Silk  Sennett  com  May  16. 

Fast    Worker   Terry  cartoon   May  16. 

Luna-cy    Stereoskopik   May  16. 

Tell  it  to  a  Policeman  (Tryon)  Comedy   May  23. 

Sure  Mike  (Martha  Sleeper)  Comedy   May  23. 

Echoes  From  the  Alps  Terry  cartoon   May  23. 

Good  Morning  Nurse  Sennett  comedy   May  30. 

"Dude  Ranch"  Days  Sportlight   May  30. 

Ask  Grandma  Our  Gang  comedy   May  30. 

What  Price  Goofy?  (Chas.  Chase)  Comedy   June  6. 

Horace  Greeley,  Jr.   (Langdon)  Burlesque   June  6. 

The   Runt  Terry  cartoon   June  6. 

Royal  Four-flush   Spat  Family   June  13. 

Super-Hooper-Dyne  Lizzies   Sennett  comedy   June  13. 

Riders  of  the  Kitchen  Range  Comedy  June  13. 

End  of  the  World  Terry  cartoon   June  13. 

Thundering   Landlords    (Tryon)  Comedy   June  20. 

Twinkle-Twinkle   Sportlight   June  20. 

Runaway  Balloon   Terry   cartoon   June  20. 

Play  Ball  Allene  Ray-Miller)  Serial   June  27. 

Official  Officers   Our  Gang  com  June  27. 

Tn  the  Grease  (Jim  Findlayson)  Comedy   June  27. 

Animal  Celebrities   Sportlight   lune  27. 

Isn't   Life  Terrible?    (Chase)  Comedy   July  4. 

Wine,  Women  and  Song  Terry  cartoon   July  4. 

Chasing  the  Chaser  (Findlayson)  Comedy   July  4. 

Sherlock  Sleuth  (Stone)  Star  comedy   July  11. 

The  White  Wing's  Bride  (Langdon)  Comedy   July  11. 

Ough!   Stereoskopik   July  11. 

Learning  How   Sportlight   July  11. 


2,000 
1,000 
1,000 
1,000 
1,000 
2,000 
2,000 
,1,000 
1,000 
.  2,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2.000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  2.000 
.  2,000 
.  2,000 
.  1.000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.10  ep. 
.  2.000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1.000 
.  2.000 
.  2.000 
.  1.000 
.  1,000 


Kind   of  Picture 

UNIVERSAL 


PRINCIPAL  PICTURES 


May 
May 
May 
May 
June 
July 


Listen  Lester  (all-star)  Comedy-drama   , 

Daring  Youth  (Daniels)   Comedy-drama   

Daughters  of  Pleasure  (Prevost)   Drama   ,  

Masked  Dancer  (H.  Chadwick)   Mystery  drama   

Good  Bad  Boy  (Joe  Butterworth)   Comedy -dram*  

Captain  January  (Baby  Peggy)   Sea  story   , 

Helen's  Babies  (Baby  Peggy)   Comedy-drama   

Mine  With  Iron  Door  (all-star)  Adventure  drama   Dec. 

Re- Creation  of  Brian  Kent   Drama  Mar, 

PRODUCERS  DISTRIBUTING  CORP. 

Not  One  to  Spare  (all  star)  Pathos  dr  Apr.  19- 

Wandering  Husbands  (Lee-Kirkwood)  Drama   May  10. 

Hold  Your  Breath  (Devore)  Thrill  com  Jun-  '■ 

Miami  (Compson)  Drama   Jun-  }*■ 

Night  Hawk  (Carey)  Western   Jon.  14. 

Lightning  Rider  (Carey)  Western   Jun-  21. 

What  Shall  I  Do?  (MackaOl)  Drama   J"0-  fa- 
Legend  of  Hollywood  (Marmont)  DTama   J»°-  10- 

Wise  Virgin  (Miller)  Drama   

Welcome  Stranger  (Vidor)  Comtdy-dr  Oct.  25. 

Ramshackle  House  (Compson)  Comedy-dr  

Barbara  Frietchie  (Vidor)  Civ.  War  dr  Oct.  11. 

Chalk  Marks  (M.  Snow)  Drama   

House  of  Youth  (Logan)  Drama   

Roaring  Rails  (Carey)  Railway  dr  Oct.  25. 

Another  Scandal  (Lois  Wilson)   ...Sex  theme  ....  Nov.  1. 

Another  Man's  Wife  (Lee-Kirkwood)  Drama   

Trouping  With  Ellen  (H.  Chadwick)  Comedy-dr  

Reckless  Romance  Comedy  feature  Nov.  22. 

Siren  of  Seville  (Dean)  Drama   Nov.  29. 

Girl  on  the  Stairs  (Miller)  Comedy-dr  

Chorus  Lady  (Livingston)  Comedy-dr  Feb.  21. 

Cafe  in  Cairo  (Dean)  Drama   Mar.  28. 

Flaming  Forties  (Carey)  Western   

The  Mirage  (Vidor)  Drama   

Let  Women  Alone  (C/Malley-Hawley)  Drama   

Soft  Shoes  (Carey)  Western   

Off  the  Highway  (Logan)   Drama   

rharlev's  Aunt  (Syd  Chaplin)  Farce-comedy   Feb.  21. 

Her  Market  Value  (Ay res)  Drama   , 

Girl  of  Gold  (Vidor)  Drama   

On  the  Threshold  (all-star)  Drama   

Beyond  the  Border  (Carey)  Western   

Beauty  and  the  Bad  Man  (Star)  Western   

Friendly  Enemies  (Weber  &  Fields)  Comedy   dr  May  16. 

Crimson  Runner  (Priscilla  Dean)  Stromberg  melo  June  13. 

Silent   Sanderson   (Carey)  Cattle — gold   fields   June;  20. 

Stop  Flirting  (all  star)  Light  comedy   Tune.  27. 

Beauty  and  the  Bad  Man  (Mabel  Ballin). .  Drama    ...»  Tuly  4. 

Awful  Truth  (Agnes  Ayrcs)  Light  comedy   July  11. 

B.  P.  SCHULBERG  PROD. 


10..  6,242 
17..  5,975 
24..  6,000 
31..  4,987 
7..  5,198 
12..  6,194 


27..  7.800 
14..  6.878 


5,000 
6.300 
5.900 
6,317 
5,115 
6.000 
6.000 
5,414 
5,951 
6,618 
6,257 
7,179 

6,669 
5,753 
7.000 
5,015 
6,452 
5,530 
6,724 
6,214 
6,020 
.  5,656 
5,770 


7,243 


6.288 
4,775 
4.841 
5.161 
5.794 
5.917 


Breath  of  Scandal  (Blythe)   Society  drama    6.940 

White  Man  (Joyce)   Jungle  romance   Nor.  22..  6.370 

Triflers  (Busch-Mayo)   Paris  soc.  dr  Dec  27..  6.626 

Capital  Punishment  (Clara  Bow)   Prison  dr  Jan.    24..  5. "50 

Boomerang  (Clara  Bow)  Comedy-dr  Mar.  21..  4.714 

Parasite  (Bellamy-MooTe- Washburn)  Drama   Jan.   31..  S  tan 

Mansion  of  Aching  Hearts  (ail-star)  Melodrama   Mar.  14..  4.147 

Go  Stre;'*t  (Star  -ast)   Drama   May    9..  6.107 

Faint  Perfume  (Seena  Owen)  Romantic  drama   June  27..  6,228 

UNITED  ARTISTS 

Dorothy  Vernon  of  Haddon  Hall  (Pickford)  Romantic  drama   May   17..  9.351 

America  (Griffith   prod.)   Historical  drama   Mar.    8.. 11,442 

Isn't  Life  Wonderful?  (Dempster)   Realism   Dec   13..  8,250 

Thief  of  Bagdad  (D.  Fairbanks)   Fantasy   Mar.  29.. 12.000 

Salvation  Hunters  (Von  Sternberg  prod.).  Symbolical  dr  14..  J.WB 

Waking  Uo  the  Town  (I  Pie|rf'>rd-Rhearer)Cnmedy-dr   April  If-  4JJM 

Don  Q.  Son  of  Zorro  (D.  Fairbanks)  Typical  Fairbanks  June  27. .11,000 


Measure  of  a  Mao  (Desmond)  Drama   

Fast   Worker  (Denny -LaPlante)  Drama   

Between   Fire*  Western   , 

Rose  of  Paris  (Philbin)  Drama   

Western  Wallop  (Hoxie)   Ex-convict  dr  

Snappy  Eyes  (Wiley)   Comedy   

Pocahontas  &  John  Smith   Hysterical  hist.  

What  an  Eye   Comedy   

Ridin'  Kid  From  Powder  River  (Gibson) ...  Western   

Riddle  Rider  (Desmond-Sedgwick)   Serial   

Robinson  Crusoe   Hysterical  hist  

Some  Tomboy  (Wiley)   Comedy   

The  Tornado  (H.  Peters)   Melodrama   

Sweet  Dreams   Century  comedy   

Antony  and  Cleopatra   Gysterical  History 

Speed,  Boys  (Trimble,  Bobbles)   Century  (kid)   

Oh,  Doctor  (R.  Denny)   Co.jedy   

Omar  Khayyam  (Hysterical  history)  Comedy   

Double  Cross  (Sullivan)   Drama   

Smouldering  Fires  (Frederick-LaPlante)  ..Drama   

Hurricane  Kid  (Gibson)   Western  

Secrets  of  the  Night  (Kirkwood-Bellamy).  Drama   

Mad  Whirl  (May  MacAvoy)   Comedy-dr  

Saddle  Hawk  (Gibson)   Western  dr.  

Fifth  Avenue  Models  (Mary  Philbin)   Drama   

Hp  The  ladder  (Valli)   Drama   , 

Let  'Er  Buck  (Gibson)  Western   

Dangerous  Innocence  (LaPlante-CBrien). .  Drama   

Man  in  Blue  (Rawlinson- Bellamy)   Drama   

Taming  the  West  (Gibson)   Western   

Paul  Revere   Hysterical  histy  

Border  Maid  (Ed  Cobb)   Drama   

Family  Row  (Messinger)    Comedy   

Present  Arms  (Wiley)   Comedy   

Red   Age  (Sullivan)   Drama   

Ponce  de  Leon   Hysterical  history 

Pr^hipforir   Mao   Hvste  i>aj  history 

Sign  of  the  Cactus  (Hoxie)   Western   

Ridin'  Pretty  (Desmond- Forrest)  Western   com. -dr.  . 

tx»king  Down  (Wiley)   Comedy   

Xggravatin'  Kid  (Messinger)  Comedy   

Pistol  Point  Proposal  (Eddie  Polo)  Western  dr  

Whip  Hand  (Billy  Sullivan)  Western  dr  

Rembrandt   Hysterical  histy. 

Last  Laugh  (Emil  Jannings)   Human  drama  ... 

Fighting  Ranger  (Sedgwick-Daugherty). ..  Serial   

Roaring   Adventure    (Jack   Hoxie)  Western   

Sir  Walter  Raleigh  Hysterical  Histy.  ... 

Taming  the  East  (Messinger)  Comedy   

Tempest  Cody's  Man  Hunt  (Walcamp). ..  Western  series   

Seeing  Red   (Billy  Sullivan)  Cowboy  drama   

Lost  Chord   (Bert  Roach)  Comedy   

Nobody's  Sweetheart   (Wanda   Wiley)  Century  comedy  ... 

Itching  for  Revenge  (Eddie  Gordon)  Comedy   

Kicked  About  (Gordon)  Comedy   

Puzzled  by  Crosswords  (Gordon)  Comedy   

Olympic  Game*   Hysterical  histy.  . 

Dangerous  Peach  (Al  Alt)   Century  com.   

Don't  Worry  (Wanda  Wiley)   Century  com  

Cowpuncher's  Comeback   ...Mustang  westn.  .... 

Storm  King   Mustang  westn.  .... 

Both  Barrels   Mustang  westn.  .... 

Girl  Problem   Sweet  16  com.   

Headwinds  (H.  Peters-Patsy  R.  Miller)... Drama   

Fighting  Terror   (Sullivan)  Mustang  westn.  .... 

Powdered  Chickens  (Edna  Marian)  Century  com.   

Tenting  Out  (Neely  Edwards)  Comedy   

Burning  Trail  (Wm.  Desmond)  Western   

Loaded  Dice  (Ed.  Cobb)  Mustang  western. 

Papa's  Pet  (Roach-Edwards-Howell)  Bulls-eye  com  

Putting  On  Airs  (Edna  Marian)  Century  comedy 

Smoked    Out  Bulls-eye  com.  .. 

Getting   Trimmed    (Wiley)  Century  com  

Raisin  Cain  (Beth  Darlington)  Century  com  

Valley  of  Rogues  (Perrin)  Mustang    western. . . 

Black  Gold  Bricks  Bullseye  com  

Spook  Ranch  (Gibson)  Western   

Open    Trail    (Hoxie)  Blue   Streak  westn. 

Tourists  De  Luxe   Century  comedy   

Here's   Your  Hat  Comedy   

Line  Runners   Western  reissue   

Ridin'  Thunder   (Hoxie)   Western   

Raffles  (House  Peters)  Drama   

Oneen  of  Aces  (Wiley)  Century  comedy  

Roaring    Waters  Mustang  western 

Wild  West  Wallop  Mustang  western 

The  Meddler  (Desmond)  Western  melo.  ... 

Sleeping  Sickness  (Edwards)  Bulls-eye  comedy 

Rolling  Stones  (Chas.  Puffy)  "Fat  man"  com. 

love   Sick   (Lake)  Sweet  16  comedy. 

The  Teaser   (LaPlante-O'Malley)  Comedy-drama  .. 

Slick   Articles   (Karr-Engle)  Century  comedy.. 

T  fx-krd  Out  Sweet  16  comedy 

t'll  Show  You  the  Town  (Denny)  Comedy   

Nobody    Wins  Sweet  16  Comedy 

Showdown    (Art    Acord)  Mustang  western 

Price  of  Pleasure  (Valli-Kerry)  Romantic  drama 

Sneak  Freely  (Edna  Marian)  Century  comedy  . 

N-arly  Rich  (Cha«.  Puffy)  Pat  man  comedy. 

Kicked  Ahnut  (Eddie  Gordon)  Century  comedy  . 

Si*«e»  (Valli-O'Brien)  Drama   

Gridiron  Gertie  (Wiley)  Century  comedy  .... 

Oueen  of  the  Rnundun  (Ed  Cobb)  Mustang  western 

Outlaw  (Perrin -Lorraine)   Mustang  western 

Dog  Biscuits    Sweet  16  comedy  

T>-»  Cold   Sweet  16  comedy  

Wh-te  Outlaw  (Hoxie)  Western   

Nicelv  Rewarded  (Chas.  Puffy)  Comedy   

"ough   Partv   (Alt-Karr)  Centurv   cnmedv  — 

rvonto  Kid  (Fd  CohM  Mustang  western, 

''nw.lrnmp  (Chas.  Puffy)  Comedy  

rnentv  of  Nerve  (Edna  Marian)   Century  comedy  

TVantv  and   the  Bandit  (I.arkin)  Mustang  western  

Married    Neighbors   (En<*1e-Dar1ingtrm)  C  rnturv  comedv.. 

A  Luckv  Accident  (Puffv)  Fat  man  comedy. 

Tust  in  Time  (Wanda  Wiley)  Centurv  comedy 

Rooin'  Venus  (Josie  Sedgwick)  Mustang  western  .. 

Knockout  Man  (Perrin-Lorraine)  Reissue  western 


July  18,  1925 


MOVING   PICTURE  WORLD 


365 


continued  from  preceding  pagt) 

Kind  of  Picture 

VITAGRAPH 


Review.  Feet 


6,480 

,  6,425 
.10,680 
.  7,950 


.  6,640 
.  6,227 
.  5700 

.  6,279 


Code  of  the  Wilderness  (Bowers- Calhoun).  Modern  west  .  July  12. 

Behold  This  Woman  (Rich)   Movie  romance   Aug.  2. 

Captain  Blood  (Star  Cast)   Sabattni  romance   Sep.  20. 

Clean  Heart  or  Cruelties  of  Life   Modern  dr  Sep.  27. 

Greater  Than  Marriage  (Tellegen-Daw)  Theatre  dr  «  

Beloved  Brute  (De  La  Motte)   Melodrama   Nov.  22..  6,719 

Two  Shall  Be  Born  (Novak-Harlan)   Drama   

Pampered  Youth  (Landis-Calhoun)   Drama   a  Feb.  21. 

Redeeming  Sin  (Nazimova-Tellegen)   Apache  dr  Jan.  31. 

Fearbound  (Daw-Welch)   Melodrama  Feb.  14. 

Tides  of  Passion  Drama   May  2. 

Happy  Warrior   Special   

Road  That  Led  Home   .....Special   

Hnknown  Story   Special   •  

School  for  Wives  (Tearle-Holmquist)  Drama   April  11. 

Baree,  Son  of  Kazan  (Stewart)  Northern   drama   May  30. 

Wildfire  (Ailcen  Pringle)  Racing  melo  June  20. 

Steele  of  the  Royal  Mounted  N.  W.  Drama  June  27. 

WARNER  BROTHERS 

Babbitt  (all-star)   Character  drams  July  1. 

Being  Respectable  (all-star)   Society  drama   Aug.  16. 

How  to  Educate  a  Wife  (star  cast)   Society  drama   

Her  Marriage  Vow  (all-star)   Society  drams   

Cornered  (all-star)   ,  Society  drama   

Lovers'  Lane  (all-star)   Character  drama   Nov.  29. 

Tenth  Woman  (all-star)   ...Society  drama   

Find  Your  Man  (Rin-Tin-Tin)   Melodrama   Oct.  4. 

Phis  Woman  (Rich)   Society  drama   Nov.  1. 

Lover  of  Gamille  (all-star)   Romantic  drama   Nov.  29. 

Dark  Swan  (Prevost-Blue-Chadwick)  Drama   Dec.  6. 

Narrow  Street  (D.  Devore-Matt  Moore). .  Light  comedy   Jan.  17. 

Lighthouse  by  the  Sea  (Rin-Tin-Tin)   Melodrama   Tan.  10. 

Lost  Lady  (Irene  Rich)   Social  drama   Feb.  7. 

Broadway   Butterfly   (Devore-Landis)  Broadway  dr  

On  Thin   Ice   (Moore -Roberts)  Crook  drama   , 

Man  Without  a  Conscience  (Rich-Lewis)  Drama    

Recompense  (Prevost-Blue)  Society  drama   May  2. 

On  Thin  Ice  (T.  Moore- Edith  Roberts) ....  Drama   Mar.  21. 

Bridge  of  Sighs  (Dorothy  MacKaill)   Pathos  dr  Apr.  4. 


6,182 

6.893 
6.550 
5,700 


7,900 
6,040 
6,000 
7,100 
7,300 
5,100 
6,25<) 
.  7.300 
7,100 
7,180 
6,800 
6,700 
6,700 
6,700 
7,705 
7,298 
6,85* 
7,480 
7,046 
6,694 


My  Wife  and  I  (Rich)  Emotional  drama   May  30.. 

Man  Without  A  Conscience  (Louis-Rich). .  Drama   June  27.. 

How  Baxter  Butted  In  (M.  Mcore-Devore)Comedy   July  4.. 


MISCELLANEOUS 


7.183 
6.592 


IVAN  ABRAMSON 


.May    2..  7,000 


Lying  Wives  (C.  K.  Young)   Domestic  dr  

ARTCLASS  PICTURES  CORP. 

Biff  Bang  Buddy  (B.  Roosevelt)  Thrill  dr  Sep.  20. 

Fast  and  Fearless  (Buffalo  Bill,  Jr.)  Thrill  dr  Sep.  27. 

Walloping  Wallace  (B.  Roosevelt)   Thrill  western   Oct.  11. 

Hard  Hittin'  Hamilton  (Buf.  Bill,  Jr.)  Thrill  western   Oct.  18. 

Gold  and  Grit  (B.  Roosevelt)   Thrill  dr  April  11. 

Bringing  Home  the  Bacon  (Buffalo  Bill) ..  Thrill  dr  

After  Su  Days   Biblical  spec  

Woman  Who  Believed  (Ann  Luther)  

Deerslayer  (J.  W.  Kerrigan)   mem  

On  the  Go  (Buffalo  Bill,  Jr.)   Western   Apr.  4. 

Reckless  Courage  (Buddy  Roosevelt)   Thrill  western   May  2. 

Quicker  'N  Lightning  (Buffalo  Bill,  Jr.)... Thrill  drama   June  6. 

Tearin'  Loose  (Wally  Wales)  Stunt  western   June  13. 


4.500 
4,500 
4,700 

.5.000 
4,650 
4,650 

10,000 
5,700 
5.000 
4,825 
4,851 
5.000 
5,000 


BANNER  PRODUCTIONS 

The  Truth  About  Wives   Sherman-Hampton   Aug.  2.. 

The  Man  Without  a  Heart   Novak-Harlan   Aug.  2.. 

Those  Who  Judge   All  star   Aug.  2.. 

Empty  Hearts   Bow-Bowers   

Daughters  Who  Pay   All  star  cast  May  30.. 

B.  C.  R.  PRODUCTIONS 

Kivalina  of  the  Ice  Lands  Eskimo  life  July  M... 

COLUMBIA 

Battling  Fool  (R.  Fairbanks)   Prize  fight  

Foolish  Virgin  (E.  Hammerstein)   Social  drama   

Price  She  Paid  (A.  Rubens)   Marriage  dr  

Fight  for  Honor  (Fairbanks-Novak)   Railroad  dr  

Midnight  Express  (Hamnn^rstein)   Railroad  melo.   Dec  6.. 

After  Business  Hours   (Hammerstein)  Domestic  melo  July  4.. 

C.  C.  BURR 

Speed  Spook  (J.  Hines)   Thrill  drama   Aug.  30. 

Average  Woman  (Pauline  Garon)   Drama   »  Feb.  9. 

Lend  Me  Your  Husband  (Kenyon)   Drama   

Youth  for  Sale  (S.  Holmquist)   Drama   Oct.  18.. 

The  Early  Pi'd  'Hines)   Comedy  Dec.  27. 

Crackerjack  (Hines)  Typical  comedy   May  23., 

CHADWICK  PICTURES  CORP. 

Painted  Flapper  (all-star)   Comedy-drama   Oct. 

I  Am  the  Man  (L.  Barry mora)   Dom  melo.   Nov 

Flattery  (Bowers)   ..Political  dr  Nov. 

Tomboy  (Devore-Rawlinson)   Melodramatic  com  Ian 

Midnight  Girl  (Lila  Lee)  Drama   Mar 

Wizard  of  Oz  (Larry  Seraon)  Slapstick  com  "nr. 

Man  of  Iron  (L.  Barrymore)  Drama   July 

American  Pluck  (G.  Walsh)  Action  melodrama   July 

Unchastened  Woman  (Theda  Bara)  Domestic  drama   

Some  Pun'kins  (Chas.  Ray)  Rural  com. -dr.   

Prince  of  Broadway  (G.  Walsh)".  Action  romance   

The  Bells  (L.  Barrymore)  Drama   

Perfect  Clown  (Larry  Semon)  Typical  comedy   

Blue  Blood  (G.  Walsh)  Action  romance   

DAVIS  DISTRIBUTING  CORP. 


5.600 
6.000 
5,700 
6.300 
5,800 


5.700 


4,975 
5.900 
5,957 
4.570 
5.9S' 
5,600 


6,000 
6,400 
6.700 
6.500 
7.000 
6,700 


5.6W' 
7«rt 
6  on 

f,  nrv 
6.300 

6..W1 
6.200 

5.900 


Tales  of  1.001   Wsrhts  (French  Cast)... 

Red  Love  (Lowell-RusselD  

Fighting  Courage  (Ken  Maynard)  


Kind  of  Picture 


GINSBERG  DISTRIBUTING  CORP. 


Review  Fs»t 


Love  Gamble  (Lillian  Rich)  Melodrama   July   11..  5,766 

Before  Midnight  (Wm.  Russell)  Crook  melodrama   July   11..  4,895 

INDEPENDENT  PICTURES  CORP. 

Blood  and  Steel  (Desmond-Holmes)   Society  dr   5,000 

Calibre  45  (F.  Farnum)   Western  dr   4,950 

Courage  (F.  Farnum)   Western  dr   5,020 

In  Spider's  Web  (Alice  Dean)   Melodrama    6,000 

Moonshine  (B    Cody)   Western    4.980 

Drug-Store  Cowboy  (F.  Farnum)   Western  com.-dr   Feb.    7..  4356 

Riders  of  Mystery  (Bill  Cody)   Western   May    2..  5,000 

Gambling  Fool   (F.   Farnum)   Western   May   9...  5,000 

Fighting  Sheriff  (Bill  Cody)  Western   May  23..  5,000 

Border  Intrigue  (F.  Farnum)  Western   May  30. .  5,000 

LEE-BRADFORD  CORP. 

Pearl  of  Love  (Leslie)   6.000 

Lights  of  London  (Wanda  Hawley)   6,000 

Passion's  Pathway  (Estelle  Taylor)   6,000 

Unrestrained  Youth  (Brandon  Tynan)   6,000 

Passionate  Adventure   (Joyce-Brook)   I'mn 

Way  Down  Upon  the  Swanee  River   °,UUJ 

Wolfblood  (M.   Clayton)   6,000 

LUMAS  FILM  CORP. 

Overland  Limited   R-  R-  melodrama   6.00G 

A  Little  Girl  in  a  Big  City  Heart  int.  se   6.8W 

His  Masetr's  Voice  (Thunder,  dog)  Animal  dr   VgJ 

Shadow  on  the  Wall  Crock  drama   6.0SO 

Police    Patrol   Melodrama    *.«» 

Part-Time  Wife   Drama    6.075 


RAYART 


Battling  Brewster  (Farnum)   15  ep.  ser  

Easy  Money  (All-Star)  Drama   

Butterfly  Comedies  (Gloria  Joy)  

Super  Speed  (Reed  Howes)   Automobile  com.-dr. 

Geared  to  Go  (Howes)   Drama   

Right  Man  (Larkin)   Drama   

Winning  a  Woman  (Perrin-Hill)   Drama   

Getting  'Em  Right  (Larkin)   Drama   

Snob  Buster  (Howes)   Drama   

Quick  Change  (Larkin)   Drama   

Youths  Gamble  (Howes)   Drama   

Double  Fister  (Perrin)   Drama   

Fear  Fighter  

Crack  O'  Dawn  

Goat  Getter  


6,067 


....Feb.  7. 


5.227 
5,117 
4,571 
4,865 
4,669 


RED  SEAL  PICTURES  CORP. 

Cartoon  Factory   Cartoon  nov  Jan.  24. 

Mother  Goose  Land  Cartoon   Jan.  24. 

Storm  (Out  of  Inkwell)   Cartoon   Mar.  21. 

Do  You  Remember   Scenic  novelty   Mar.  21. 

Animated  Hair  (Issues  R  and  UU)  Marcus  cartoon   Mar.  28. 

Film  Facts  (Issue  D)  Magazine   Mar.  28. 

Ko-Ko  the  Barber  (Out  of  Inkwell)  Cartoon  novelty   Mar.  28. 

Day  With  the   Gypsies  Screen  Gem   April  11. 

Animated  Hair  Cartoon   F  Novelty   April  11. 

Shakespeare    (Special)  Life  of  poet  Apr.  18. 

Film  Facts  (Issue  E)  Magazine                            Apr.  18. 

Suwanee   River  Song  Car-tune  Apr.  25. 

Hair  Cartoons  (Subject  RR)  Marcus    cartoon  Apr.  25. 

Hair  Cartoons  (Issue  O.  O.)   Marcus  cartoon   May  2. 

Big  Chief  Ko-Ko  (Out  of  Inkwell)   Fleischer  cartoon   May  2. 

River  Conway   Scenic   May  9. 

Ko-Ko  Trains  'Em  (Out  of  Inkwell)   Fleischer  cartoon  May  9. 

Hair  Cartoons  (Issue  K  K)  Marcus  cartoon   May  23. 

Marvels   of   Motion  Novelty   May  30. 

Daisy    Bell  Song  Cartoon  May  30. 

Ko-Ko  Sees  Spooks...   Fleischer  cartoon   Junej  13. 

Hair  cartoons   Marcus  cartoon                     June  20. 

Ko-Ko  Celebrates  the  Fourth  Fleischer    cartoon  July  4. 

Hair  Cartoon  Marcus  cartoon  July  4. 


RUSSELL  PRODUCTIONS 


Passing  of  Wolf  MacLean  (All-Star) 
Courageous  Coward  (Jack  Meehan)  .. 


...Western  melo  Nov.  29. 

...Western   Dec.  6. 


WM.  STEINER  PROD. 

Virtue's  Revolt  (Thornton)   Stage  melodrama   ....Oct.  11., 

On  Probation  (Edith  Thornton)   Drama   •  Dec  1J. 

Across  the  Jead  Line   Western   

Always  Ridin'  to  Win   Western   

Hidden  Menace   Stunt  dr  

Branded  a  Thief   Western   

Verdict  of  the  Desert   Western   

Vallrv  of  Vanishing  Men   Western   •.  , 

Trouble   Buster   (Leo   Maloney)  Western   Feb.  21. 

SERING  D.  WILSON 

Wonder  Book  (Kellycolor)  Series   Apr.  25. 

Thundering  Waters  (Kellycolor)  Niagara    Falls  Apr.  25. 

In  a  Cottage  Garden  Kellycolor)  Floral  subject  Apr.  2S. 

Flying  Elephant   (Kellycolor)  Novelty   Apr.  25. 

TIFFANY  PRODUCTIONS,  INC. 

Souls  for  Sables  Drama   

Sporting  Chance  Drama   

Lightning   Drama   

Morals  for  Men  Drama   

Marrying  Money  Blue  ribbon  

Dollar    Down  Blue  ribbon  

Age  of  Indiscretion  Blue  ribbon  

Novelty  Series  

Cinemelodrama  Series  


1,000 
1.000 
1,00* 
l,0Or 

300 
1,000 
1,000 
1,000 

300 
1,000 
1,000 
1,000 

300 

300 
1,000 
1,000 
1,000 

300 
1,000 
1.000 
1,000 

300 
1.000 

300 


4,712 
4,052 


5,173 

5,000 
5,000 
5,000 
.5,000 
5,060 
4,745 
4,652 
5.000 


July  11, 


625 
700 
700 
650 


6,500 
6,500 
6,500 
6.500 
5,800 
5,800 
5,800 


.Arabian  Nights   Feb  14. 

,  T^HJ-tn   drama   Mav  ?t 

..Action  western   July  11. 


6.300 
f,  7nr> 

5,000 


TRUART 

Verdict  (feature-player  cast)  Mystery  Melo. 


June  27..  6.150 


PIUDJ  ECTION 


EDITED  BY  F.  H.  RICHARDSON 


All  Wet! 


A  mail  who  signs  himself  "A  Constant 
Reader,"  writes  from  Sacramento,  Califor- 
nia, as  follows : 

I  have  been  reading  the  Department.  The 
projectionists  who  talk  so  much  about  warn- 
ing signals  and  change-over  cues  are  all  wet. 
Why  blame  the  innocent  men?  The  exchanges 
are  as  much  to  blame  as  the  projectionist  or 
machine  operator,  as  they  will  not  adopt  a 
uniform  system. 

The  projectionist  wants  to  put  the  picture 
on  the  screen  and  keep  it  there,  but  the  ex- 
changes don't  want  their  Alms  mutilated. 
Well  here  is  a  remedy  which  I  think  would 
solve  the  matter  if  the  exchanges  would 
adopt  it. 

Let  the  exchanges  place  at  the  end  of  each 
reel  a  slow  fade-out.  Let  the  fade  cover  at 
least  fifteen  feet.  This  will  give  the  projec- 
tionist or  machine  attendant  (operator)  his 
cue,  unless  he  be  sound  asleep.  I  use  a  sig- 
nal and  have  them  set  for  about  twenty  feet. 
With  that  distance  by  the  time  I  light  my 
other  lamp  and  get  ready  the  change  time  is 
there.  As  a  matter  of  fact  I  don't  wait  for 
the  warning,  because  I  know  by  instinct  when 
the  time  for  change  over  approaches.  If  all 
exchanges  would  adopt  this  plan  I  think  film 
punching  would  cease. 

Brother  "Constant  Reader,"  you  must  not 
have  named  yourself  quite  right,  for  if  you 
were  really  a  constant  reader  you  would  have 
seen  this  scheme  discussed  in  this  department 
several  times. 

It  is  perhaps  as  feasible  a  plan  as  any  thus 
far  presented,  but  it  has  its  faults  in  that  wc 
still  have  many  machine  operators,  and  a 
machine  operator  naturally  cares  little  for 
anything  but  his  "machine."  These  men  join 
the  reels  into  two  thousand  footers,  and  when 
they  again  separate  them  they  just  whack 
them  in  two  somewhere  near  the  right 
place — probably  within  fifty  feet  of  the  right 
spot  anyhow,  with  result  that  the  fade-outs 
are  in  the  wrong  place  and  undependable. 

You  also  err,  friend  Constant  Reader  who 
don't  read  quite  constantly,  in  saddling  the 
exchanges  with  the  task  of  appending  the 
fade-out  at  the  end  of  each  reel.  That  could 
only  be  done  by  the  producer,  and  if  you 
or  any  other  living  man  can  get  the  pro- 
ducers as  a  whole  to  do  anything  directly  cal- 
culated to  help  projection  and  the  projec- 
tionist, I  would  very  much  like  to  watch  you 
do  it.  Of  course  individual  producers  have 
done  individual  things  tending  to  and  cal- 
culated to  help  projection,  but  they  have 
been  few  and  far  between,  and  in  this  I  am 
speaking  of  all  producers,  because  to  be 
really  effective  it  would  have  to  be  a  uni- 
versal practice. 


Bluebook  School 

Question  No.  326 — Upon  what  law  is 
the  action  of  an  electric  dynamo 
based. 

Question  No.  327 — Give  us  an  expla- 
nation of  the  action  of  an  elementary 
dynamo  armature — an  armature  carry- 
ing but  one  wire. 

Question  No.  328 — Describe  a  dynamo 
armature.  By  this  no  particular  type 
of  generator  is  meant.  Just  tell  us 
what  you  know  about  the  general  build 
and  operation,  or  electrical  action  of 
an  armature. 

Question  No.  329 — All  dynamo  arma- 
tures generate  alternating  current. 
Explain  to  us  just  why  this  is. 

Question  No.  330 — Just  what  is  an 
"armature  coil"  anyhow? 

Note:  Here  is  a  chance  for  some 
"practical  questions,"  such  as  brothers 
Thoreau  and  Clark  have  suggested. 
These  men,  in  a  recent  letter,  ask  if  it 
is  permitted  that  the  asker  of  the  ques- 
tion himself  answer  it;  that  such 
course  might  give  men  a  chance  to  ask 
a  question  and  then  "air"  their  knowl- 
edge by  answering  it. 

Well,  what  harm  will  that  do?  We 
don't  care  how  much  a  man  "airs"  his 
knowledge.  All  we  are  interested  in  is 
him  HAVING  the  knowledge.  Anyhow 
such  "airing"  would  indicate  a  pride  in 
the  knowledge  possessed,  and  that  kind 
of  pride  I  like  <to  see.  It  is  evident 
that  he  to  some  extent  anyhow,  values 
his  brains  and  is  using  them. 

I  would  therefore  suggest  that  as 
many  of  you  who  have  questions  deal- 
ing with  practical  operation  of  motor 
generator  sets,  motors,  or  other  elec- 
trical appliances  for  that  matter,  send 
them  in.  Very  likely  you  will  pro- 
pound some  I  won't  know  the  answer 
to  myself,  but  when  it  is  all  done  and 
finished  we  will  ALL  know  the  answer. 
Get  busy.  Good  chance  to  help  your 
brothers  to  knowledge,  without  in  the 
least  degree  working  any  possible 
injury  to  yourself. 


A.  P.  S. 

E.  J.  Rhynes,  Gulfport.  Mississippi,  wants 
information  concerning  the  A.  P.  S.,  as  fol- 
lows : 

After  having  been  lost  somewhere  In  the 
field  of  projection  for  half  a  year  or  so,  I  am 
coming  back  strong,  this  time  backed  by 
Hattisburg.  Mississippi.  Motion  Picture  Pro- 
jectionist and  Stage  Employees  Local  Union 
615  I.  A.  T.  S.  E.  &  M.  P.  M.  O.  Am  writing 
to  ask  Information  as  to  the  American  Pro 


jection  Society.  Am  anxious  to  learn  every- 
thing possible  about  it. 

I  think  it  will  not  hurt  to  again  briefly  set 
forth  certain  salient  points  concerning  the 
A.  P.  S.  for  the  benefit  of  those  not  already 
acquainted  with  them. 

The  A.  P.  S.  was  formed  several  years  ago 
by  a  small  number  of  the  best  men  in  the 
projection  field  of  New  York  City  at  that 
time.  It  was  and  is  not  intended  to  in  any 
manner  usurp  any  function  of  the  union.  It 
was  and  is  merely  designed  to  bring  the 
better  class  of  projectionists  together  so- 
cially, hold  lectures  tending  -to  improve  the 
-projectional  knowledge  of  the  members,  and 


provide  a  club  room  or  rooms  where  they 
might  meet  for  clean,  wholesome  amusement, 
and  for  friendly  talk  and  discussion. 

Here  in  New  York  City  it  has  done  all 
that.  Every  member  of  the  A.  P.  S.  is  a 
member  of  the  I.  A.  T.  S.  E.  &  M,  P.  M.  O., 
and  his  application  cannot  be  considered  un- 
less he  is  a  member  of  the  I.  A.,  except  in 
isolated  occasional  cases  where  a  high  clas> 
small  town  man  is  so  situated  that  joining 
the  union  is  impracticable.  He  must,  if  ac- 
cepted by  the  A.  P.  S.,  however,  in  such  cases 
agree  to  make  application  to  the  union  hav- 
ing nominal  jurisdiction  over  the  town  he 
works  in  as  soon  as  the  local  is  willing  to 
receive  him  into  membership. 

It  is  also  necessary  that  men  admitted  into 
membership  in  the  A.  P.  S.  be  of  good 
character — men  one  can  meet  socially  and 
enjoy  their  society.  This  does  NOT  mean 
that  A.  P.  S.  men  are  in  any  sense  snobs,  but 
that  they  desire,  and  I  hold  rightly  desire, 
to  confine  the  membership  to  membership 
to  men  other  than  what  we  style  "rough 
necks."  So  strict  was  the  line  drawn  in 
the  beginning  that  one  black  ball  served  to 
reject  an  application,  but  this  was  found  un- 
just, because  it  gave  the  power  to  one  man 
who  might,  without  just  cause,  have  a  dis- 
like for  a  worthy  man  and  a  high  grade 
projectionist,  to  keep  him  out.  The  lines  still 
are  pretty  tautly  stretched,  but  not  quite 
that  tight. 

The  A.  P.  S.  has  its  legitimate  field,  just 
as  has  the  I.  A.,  BUT  unless  a  sufficient  num- 
ber of  men  in  any  city  really  wish  to  follow 
along  the  lines  laid  down,  the  rough  out- 
line of  which  I  have  indicated,  then  there  is 
no  place  for  a  Chapter  (branch)  of  the  organ- 
ization in  that  city. 

The  A.  P.  S.  must  not  be  permitted  to  in- 
terfere in  matters  coming  properly  under  the 
jurisdiction  of  the  union.  In  a  city  of  con- 
siderable size  the  union  cannot,  in  the  very 
nature  of  things,  fill  the  entire  want.  This 
is  primarily  for  the  reason  that  the  union 
is  often  forced  by  circumstances  to  admit 
to  membership  men  who  have  no  right  place 
in  the  profession  of  motion  picture  projec- 
tion. They  are  men  who  cannot  possibly  make 
any  social'appeal,  except  to  what  is  known 
as  the  "rough  neck  element."  You  cannot 
mix  them  and  really  high  grade  men  any 
more  than  you  can  mix  oil  and  water.  In 
the  union  they  must  perforce  meet  for 
strictly  business  purposes.  They  call  each 
other  "brother,"  but  the  fact  remains  that 
there  is  no  "brotherhood"  possible,  except  in 
the  strictly  union  sense. 

The  high  grade  men  will,  in  the  end.  be 
the  salvation  of  the  profession,  and  they 
want  some  organization  open  ONLY  to  men 
who  they  feel  to  be  in  every  sense  their 
"brothers."  The  A.  P.  S.  fills  that  want, 
and  does  it  without  in  any  weakening  or  in- 
terfering with  the  union,  except  insofar  as 
the  better  class  of  men,  in  meeting  together, 
may  talk  over  various  things,  and  consciously 
or  unconsciously  co-operate  to  the  extent  of 
guiding  the  union  they  also  belong  to  along 
better  lines,  through  a  somewhat  concerted 


July  18,  1925 


MOVING   PICTURE  WORLD 


367 


action — a  thing  which  no  man  who  has  the 
welfare  of  the  profession  and  the  union  truly 
at  heart  could  legitimately  object  to.  And 
anyhow  that  is  never  either  the  official  or 
semi-official  action  of  the  A.  P.  S.  itself.  If 
it  ever  happens,  and  I  think  it  does,  it  is  mere- 
ly the  result  of  informal  discussion  caused 
by  these  men  meeting  together  in  the  club 
rooms  of  the  A.  P.  S.  The  A.  P.  S.  as  a 
body  permits  no  discussion  of  union  matters 
at  its  meetings. 


Foolish 

There  is  a  diversity  of  projector  magazine 
spindle  diameters  in  Europe.  The  Ernemann, 
Kalee,  Kamm,  Motiograph,  Omnia,  Powers, 
Pathe  and  Ross  projectors  use  spindles  13/32 
inches  in  diameter,  while  the  Gaumont  uses 
J^-inch  spindles  and  the  Simplex  5/16-inch. 

I  do  not  understand  that  there  is  a  dif- 
ference in  the  Simplex  and  the  Powers  and 
Motiograph  magazine  spindle  diameters  as 
put  out  in  North  and  South  America.  Cer- 
tainly the  same  reels  are  used  for  them  all, 
and  they  all,  so  far  as  I  know,  fit  all  right. 
At  least  I  do  not  remember  having  heard 
complaint  to  the  contrary,  though  as  used 
in  Europe  there  is  a  3/32-inch  difference — the 
Simplex  is  that  much  smaller. 

Well,  anyhow  the  diversity  of  diameters  is 
causing  much  trouble  over  in  European 
countries.  In  North  America,  and  as  I  re- 
member it  in  South  America  too,  of  late 
years,  films  are  shipped  to  theatres  on  reels, 
as  they  should  be.  In  European  countries 
films  are  shipped  to  theatres  in  the  roll  in 
tin  cans,  without  any  reel. 

Of  course  the  first  thing  the  projection- 
ist must  do  over  there  when  they  receive 
the  films  is  to  rewind  the  rolls  on  to  reels 
for  projection,  which  we  would  consider  as 
wasted  labor.  This  is  at  least  partly  because 
of  the  fact  that  the  three  projector  magazine 
spindle  diameters  make  it  impracticable  to 
use  any  reel  having  a  standard  diameter  spin- 
dle opening,  hence  each  theatre  must  have 
its  own  reels  which  fit  its  own  projectors. 
Rather  silly,  don't  you  think? 

Seems  a  bit  worse  that  foolish  for  the  in- 
dustry to  tolerate  three  diameters  for  a  thing 
which  must  receive  the  reel  upon  which 
films  are  projected.  Why  not  effect  a  stan- 
dardization of  such  an  important  item,  gentle- 
men of  Europe?  You  have  a  body  which 
corresponds  to  the  Society  of  Motion  Picture 
Engineers.  What  is  it  doing  that  it  has  not 
adopted  a  standard  as  fundamentally  im- 
portant as  this? 

That  the  situation  is  recognized  as  distinct- 
ly objectionable  is  proven  by  the  fact  that 
one  Hogg  has  invented  a  reel  which  has  a 
contrivance  enabling  the  projectionist  to 
change  the  diameter  of  the  central,  or  spindle 
hole,  to  any  one  of  three  diameters  by  mov- 
ing some  sort  of  a  duhickey  in  the  side  of 
the  reel,  and  First  National  Pictures,  Ltd., 
whose  headquarters  is  in  London,  England, 
has  placed  an  initial  order  for  6,000  of  them. 

European  moving  picture  nomenclature  and 
"film  talk"  is  sometimes  a  bit  puzzling  to 
our  western  ears.  Here  is  an  excerpt  of  the 
circular  letter  being  sent  out  by  First  Na- 
tional, Ltd. : 

Full  British  letters  patent,  and  full  patent 
rights  in  all  principal  countries  of  the  world 
have  been  taken  out.  (Referring  to  the 
Hogg  reel  patent. — Ed.)  The  advantages  of 
the  Hogg  spool  (Our  reel  becomes  a  "spool" 
over  there. — Ed.)  offers  to  both  renters  and 
exhibitors  is  obvious.  (They  don't  seem  to 
think  the  "spool"  offers  any  advantages  to 
the  projectionist — who,  by  the  way,  they  dub 
an  "Operator"  where  he  is>  referred  to  in 
the    circular    of    instruction    which  accom- 


panies the  reel,  thus  declaring  to  all  and 
sundry  that  they  consider  the  European  pro- 
jectionist as  merely  the  operator  of,  or  at- 
tendant upon,  a  machine. — Ed.)  The  ship- 
ping of  film  on  spools  which  is  made  possible 
by  the  interchangeable  core  means  protec 
tion  and  support  of  the  reels  (Yes,  they  said 
reels."  How  come? — Ed.)  in  transit  cases,  the 
scrapping  of  film  tine  (Cans  in  which  the  films 
without  reels — beg  pardon,  "spools" — are 
shipped. — Ed.)  minimum  rewinding  and 
handling,  prevention  against  scratching 
caused  by  pulling  and  loosening  of  the  coils 
of  the  reel  (Coils  of  the  film  are  presumably 
meant,  since  a  reel  or  spool  has  no  coils. — 
Ed.),  protection  of  the  sprocket  holes  against 
the  damaging  effects  of  thumping  to  get  the 
reels  level,  and  so  on. 

There  is  no  doubt  but  an  enormous  amount 
of  damage  to  films  which  reflects  upon  the 
renter,  and,  of  course,  on  the  exhibitor,  is 
caused  either  through  tightening  up  reels, 
or  through  thumping  them  to  get  them  level, 
in  one  case  bad  scratching  being  caused,  and 
in  the  other  serious  injury  to  the  sprocket 
holes. 

We  may,  I  think,  assume  that  "Tightening 
the  Reel"  really  means  what  we  call  "pull- 
ing down,"  which  is  not  tightening  the  reel 
at  all,  but  tightening  the  layers  of  film  on 
the  reel.  Just  what  "Thumping  the  reels  to 
get  them  level"  may  mean  is  something  else 
again,  and  you  are  as  much  entitled  to  guess 
as  I  am.  Will  one  of  our  European  readers 
be  good  enough  to  explain  why  they  "thump" 
a  reel,  and  whether  or  not  there  is  film  upon 
it  when  they  do;  also  why  the  aforesaid 
thumping  of  a  reel  injures  the  sprocket  holes 
in  the  film  thereon,  presuming  there  is  film 
on  it  when  the  thumping  takes  place.  It 
probably  is  all  very  clear  and  understand- 
able when  one  understands  what  is  meant, 
but  I  am  unable  to  think  of  any  procedure 
practiced  in  the  United  States  or  Canada 
by  comparison  with  which  "thumping  the 
reels"  could  be  understood. 

You  will  also  observe  that  in  this  case 


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&  Company 

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even  a  producer  seems  to  have  woke  up, 
because  he  makes  the  assertion  that  injury 
to  film  "reflects  upon  the  exhibitor,"  plainly 
meaning  that  it  reacts  upon  him  in  the  form 
of  higher  film  rentals — a  gospel  this  depart- 
ment has  been  preaching  for  YEARS,  though 
never  once  in  all  those  years  has  a  single 
producer,  so  far  as  I  have  observed,  given 
us  the  slightest  encouragement  in  our  attempt 
to  wake  the  projectionist  and  exhibitor  up 
to  that  fundamental  business  FACT. 

Oh  well,  all  things  comes  to  him  who 
waits — but  keeps  right  on  scrapping  while 
he  does  the  waiting — and  I  guess  bye  and 
bye  they  will  all  wake  up,  and  then  this 
IDIOTIC  waste  in  and  of  prints  will  be 
STOPPED,  and  thus  the  overhead  of  the 
industry  reduced  by  huge  sums  of  dollars 
a  year,  and  the  BOX  OFFICE  RECEIPTS 
INCREASED  BY  FROM  HALF  A  MIL- 
LION TO  A  MILLION  DOLLARS  A  DAY. 


WELDED  WIRE 

REELS 

For  Sale  by 

Howells  Cine  Equipment  Cc, 

7<0  7th  A™.,  New  York 

How  It  Is  Done 

Jack  Levine,  who  signs  himself  "Cinema 
Projectionist,"  (which,  bye  the  way,  is  "not 
so  bad")  who  shoots  stars,  starlets,  bureaus, 
buildings,  railroad  bridges  and  things  such 
as  ''bathing  beauties"  (who  might  die  of 
fright  if  ever  they  happened  to  get  really 
into  the  wet  water,  and  whom  some  of  us 
suspect  are  not  "bathing  beauties"  at  all,  and 
perhaps  not  beauties  at  all  if  their  legs  and 
bodies  had  the  usual  draperies)  at  the  screen 
of  the  Rialto  Theatre,  Leominster,  Massa- 
chusetts, says: 

There  are  many  men  who  would  like  to 
find  out  how  to  do  the  "Better  Projection" — 
the  sort  which  really  pays  both  them  and 
the  boss — but  who  would  not  ask  for  infor- 
mation, or  take  any  adequate  steps  to  find 
out. 

You  hear  these  wiseacres  say:  "Bill  runs 
a  good  show,  yes,  but  he  gets  good  fillums, 
and  lookut  what  his  boss  gives  'im'." 

Let  us  follow  "Bill"  to  his  job  and  once 
over  his  procedure.  We  find,  first  off,  that 
he  arrives  at  his  projection  room  an  hour  or 
more  before  show  time  on  change  days.  His 
first  act  is  to  remove  all  lenses  from  the 
projector  and  carefully  and  thoroughly  clean 
them.  Laying  the  lenses  aside  he  oils  the 
projector  machine,  NOT  squirting  oil  on  un- 
til it  runs  over  and  out  of  every  oil  hole,  but 
just  one  or  two  drops  on  each  bearing. 

When  he  has  finished  this  he  permits  each 
projector  to  run  at  maximum  projection 
speed  ior  a  momemt  or  two,  after  which  he 
wipes  them  clean  and  replaces  the  projec- 
tion lenses,  focusing  each  lens  on  the  screen 
by  means  of  a  bit  of  mica  with  lines 
scratched  on  it,  or  he  may  do  it  by  a  care- 
fully made  small  hole  in  the  dowser,  which 
will  just  let  through  sufficient  light  to  illu- 
minate a  bit  of  film,  when  the  projector  is 
standing  still  and  the  fire  shutter  raised, 
without  danger  of  firing  it. 

The  projector  mechanisms  are  now 
threaded  up  and  are  ready  for  use.  Next  he 
proceeds  to  clean  the  lamphouses,  trim  his 
lamp,  making  sure  that  the  wires  and  car- 


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HELP  WANTED 
WANTED.  MANAGER,  Motion  Picture. 
State  age,  qualifications,  where  last  employed 
— give  parties  3  first  letter.  Own  hand- 
writing. Onl^  seasoned  men  need  apply. 
Same  will  br  treated  confidentially.  Special 
opportunity  for  good  man.  Address,  K.  L. 
Corp.,  c/o  Moving  Picture  World,  New  York 
City. 


368 


MOVING   PICTURE  WORLD 


July  18.  1925 


bon  contacts  are  in  good  condition.  He  re- 
moves all  carbon  dirt  and  examines  the  vent 
screens  to  make  sure  they  are  free  and 
clear.  He  replaces  the  condenser  lenses 
which  he  has  cleaned  and  laid  aside  pre- 
viously. His  projectors  are  now  ready  for 
business. 

He  has  probably  consumed  twenty  minutes 
of  his  time  doing  these  various  things,  for 
"Bill"  does  not  dally  around,  but  works  en- 
ergetically when  he  is  working.  He  next 
proceeds  to  the  rewind  table  and  uses  both 
the  reinnd  and  his  head.  Assuming  that  he 
uses  2,000  foot  reels,  he  removes  the  trailer 
of  reel  one  and  the  leader  of  reel  two.  plac- 
ing th  ;m  in  prepared  and  marked  compart- 
ments in  a  metal  box  or  drawer.  He  joins 
reels  one  and  two  and  removes  the  trailer  of 
reel  two  (unless  it  be  a  proper  one),  affixing 
in  its  place  an  opaque  trailer  four  to  six 
feet  long,  examines  the  last  scene  and  writes 
down  his  warning  and  change-over  cues  on 
the  cue  sheet.  He  then  rewinds  slowly, 
watching  for  punch  marks,  stickers,  loose 
splices  and  other  faults.  This  procedure 
Bill  follows  through  all  the  reels  of  his 
show.  It  may  require  more  than  an  hour, 
but  BILL,  IS  PREPARING  FOR  HIS  "GOOD 
PROJECTION,"  and  when  he  has  finished  he 
IS  ABLE  TO  DELIVER  IT. 

We  find  "Bill's"  projection  room  to  be 
clean,  and  things  therein  in  order.  His  tools 
were  NOT  scattered  on  a  bench,  the  floor 
and  wherever  he  used  them  last.  The  floor  is 
NOT  dirty.  There  is  a  film  splicing  block  on 
the  rewind  table.  The  rewinder  units  are  in 
perfect  line  with  each  other,  and  the  motoi' 
driven  rewind  is  geared  down  to  slow  speed. 
His  tool  kit  does  not  consist  of  merely  a  ten 
cent  screwdriver  and  an  ancient  pair  of 
pliers,  but  he  has  all  those  things  necessary 
to  his  work. 

Bookshelf 

Over  the  workbench  is  a  shelf  with  books, 
NOT  dust-covered  either.  The  following 
were  noticed:  "The  Bluebook  of  Projection," 
by  F.  H.  Richardson;  "Hawkins  Electrical 
Guides."  by  Hawkins;  "Wiring  for  Light  and 
Power,"  by  Terril  Croft;  "The  American 
Projectionist,"  the  Moving  Picture  World, 
and  every  copy  of  the  Society  of  Motion  Pic- 
ture Engineers  Transactions. 

From  all  of  which  we  gather  that  perhaps 
there  is  a  reason  why  Bill's  boss  "lets  him 
have  things,"  and  why  Bill's  boss  may  add 
a  few  dollars  over  the  union  scale  to  his 
wage,  and  WHY  BILL  HAS  "GOOD  PRO- 
JECTION" ON  HIS  SCREEN,  and  wouldn't 
be  caught  dead  with  any  other  kind,  except 
it  be  due  to  faults  in  the  production  itself — 
poor  photography,  silly  posing  of  the  Cow 


Eye  or  idiotic  directing — things  over  which 
he  has  no  possible  control,  but  concerning 
which  he  uses  language  no  decent  printer 
would  print,  becaues  they  spoil  his  show  he 
has  labored  hard  and  well  to  make  a  good 
one!  > 

"There's  A  Reason" 

There,  gentlemen,  I  agree  with  brother 
Levine.  I  can  almost  guess  exactly  why 
"Bill"  has  "good  projection,"  and  why  his 
boss  is  ready  to  give  him  anything  within 
reason  that  he  asks  for,  though  at  that 
there  are  some  "bosses"  who  actually  do  not 
seem  to  have  the  slightest  appreciation  of 
careful  work  which  places  the  productions 
they  pay  good  money  for  before  their  audi- 
ences at  100  percent  box  office  value.  We 
still  have  exhibitors  and  theatre  mis-managers 
who  will  spend  money  cheerfully,  or  at  least 
liberally,  on  productions,  ventilation,  nice 
carpets,  advertising  and  everything  else 
UNTIL  it  comes  to  the  projection  room, 
when  bing!  Hey,  I  paid  a  hundred  dollars 
for  this  production,  what  d'  yuh  mean  by 
wastin'  that  inch  of  carbon,  n'  why  can't 
yuh  use  that  condenser  just  because  there's 
a  cuppla  cracks  in  it  and  its  face  bunged  up 
a  11*1  ! 

But  thanks  be  they  are  slowly  but  SURE- 
LY weeding  THEMSELVES  out  of  the  busi- 
ness, in  which  they  are  terrible  misfits. 

What  brother  Levine  has  tried  to  show 
you  is  that  "Bill"  has  good  projection  because 
he  is  not  too  shiftless  and  LAZY  to  do  the 
best  he  possibly  can  with  what  he  has  to 
do  with,  and  when  that  is  true  I  will  say 
that  any  theatre  MANAGER  will  respond  at 
least  reasonably  in  the  matter  of  giving  such 
a  "Bill"  decent  things  to  work  with.  The 
others— oh  well,  they  are  an  unfortunate  con- 
dition and  can't  be  helped,  so  "Bill,"  respect- 
ing himself  and  his  profession,  either  leaves 
them  flat,  or  if  circumstances  prevents  that, 
then  he  does  HIS  part  as  best  he  may,  with 
pity  for  the  bone-head  "manager"  who  is  his 
misfortune,  but  not  his  fault. 


Welcome  Quests 

Joseph  Bassoji,  Projectionist  Criterion  The- 
atre, New  York  City,  his  squaw  (who  really 
is  his  boss)  and  Princess  Dorothy,  their 
friend  daughter,  visited  the  Editor  at  his 
summer  home,  Point  O'  Woods  Beach,  South 
Lyme,  Conn.,  July  Fourth,  and  remained 
over  Sunday. 

Joe  is  President  of  New  York  City  Mo- 
tion Picture  Projectionists  Local  Union  306 
I.  A.  T.  S.  E.  &  M.  P.  M.  O.  of  the  U.  S.  and 
C,  but  when  one  can  manage  to  pry  his 
mind  loose  from  the  affairs  of  state  for  a 
moment  or  two,  he  is  nevertheless  very  ex- 
cellent company;  also  he  is  the  undisputed 
champion  arguer  of  the  U.  S.  and  Canada. 

During  his  stay  we  discussed  and  argued 
everything  from  the  German  reparations 
payments  to  and  including  the  probable  time 
of  the  next  total  eclipse  of  the  sun,  settling 
most  things  to  our  entire  satisfaction. 

On  Saturday,  July  Fourth,  our  conversa- 
tion went  something  like  this:  "Well  (bang) 
you  see,  Frank,  (Zip)  you  (poppity  pop)  are 
entirely  in  (Zip)  the  wrong  (Whang)  on  that 
(Whee  zip  !). 

Hon.  Self:  "Wrong?  (Bangety  bang!) 
What  d'y  mean  wrong?  (Crash)  I'm  never 
wro(Zip)ng!  Not  me!  (WhanRze  bang  pop 
pop)  Not  me,  (Zzzzzzip)  Joe !  Not  (Zam 
whang)  me" ! 

Well,  anyhow  I  enjoyed  the  Bassons'  visit, 
and  hope  they  will  come  again  real  soon. 
Arthur  Gray,  Boston,  Massachusetts,  and  his 
better.  51  per  cent,  is  coming  to  pay  a  visit 
July  17,  and  maybe  perhaps  Joe,  his  better 
five-eighths  and  the  Queen  of  their  tribe. 
Princess  Dorothy,  will  come  again  then.  I 
shall  thoroughly  enjoy  Gray's  visit  either 
way,  but  hope  the  Tribe  of  Basson  can  get 
here,  too. 


Chief  Projectice 

C.  B.  Burkhardt,  Director  of  Homer 
Park,  Homer,  Illinois,  asks  certain  informa- 
tion concerning  his  optical  system,  which 
he  paid  to  have  answered  by  mail.  In  the 
course  of  the  letter,  friend  Burkhardt,  who 
has  consulted  this  department  intermittently 
for  many  years,  says : 

I  don't  get  to  read  very  much  of  your  dope 
these  days,  but  this  morning  the  flies  were 
so  bad  I  couldn't  sleep,  hence  put  a  weight 
on  my  feet  early,  and  as  a  copy  of  the 
World  lay  at  hand  I  looked  it  over  and  found 
the  place  where  you  insisted  that  even  the 
small  town  show  ought  to  have  two  pro- 
jectors. 

That  may  read  very  well,  but  lemme  tell 
you.  friend  Richardson,  that  the  price  of  a 
first  class  projector  makes  you  set  right 
smack  up  and  take  very  noticeable  notice 
these  days.  Well,  anyhow  I  am  ordering  a 
Powers  this  morning — something  like  seven 
hundred  of  those  hard-grubbed  dollars  gone 
plumb  bluey.  Just  think  what  a  swell  Ford 
that  'ud  get  me,  and  here  am  I  still  driving 
my  old  1917  Dodge. 

Below  you  will  find  what  I  want  to  know. 
Haven't  had  time  to  look  it  up  lately,  so  my 
check  is  attached  for  sufficient  to  pay  for 
your  time  in  getting  it  together  and  sending 
it  along.  I  only  have  a  man  who  knows  how 
to  close  the  switch.  I  am  the  "Chief  PttO- 
JECTICE — the  other  chap  just  "runs  the 
machine."  Now  you  and  Griffin  know  what 
the  fellow  in  the  Cozy  Theatre  out  In  Okla- 
homa really  is." 

Again  I  remark,  Haw,  haw !  Well,  any- 
how you  must  have  thought  what  I  said 
sounded  like  good  reasoning,  else  you  would 
not  have  laid  the  World  down  and  grabbed 
an  order  blank,  huh??  Your  definition  of 
Chief  Projectice  is  distinctly  good.  I  will 
remember  it ! 


Not  Mere  Glass 

CINEPHOR  Projection  Lenses  and  Condensers  are  made 
from  select  optical  glass 

CINEPHOR  Projection  Lenses  are  regarded  as 
the  work  of  precision  optics — the  division  where 
the  measurement  of  a  millionth  of  an  inch  is  not 
left  to  the  imagination.  CINEPHOR  Condensers, 
made  of  clear,  white,  heat  resisting  optical  glass, 
supplement  and  should  be  used  with  CINEPHOR 
Projection  Lenses.  The  CINEPHOR  Optical 
System,  providing  approximately  50%  more  illumi- 
nation (when  used  with  Mazdas)  than  any  other 
combination  of  commercial  lenses,  is  invariably 
recognized  by  impartial  critics  as  superior. 

Arrange  today  with  vour  dealer  for  a  convincing  trial. 

BAUSCH  &  LOMB  OPTICAL  CO. 

654  St.  Paul  Street,  Rochester,  N.  Y. 


July  18,  1925 


MOVING   PICTURE  WORLD 

Bluebook  School — Answers  296  to  300 


369 


Question  No.  296 — If  a  circle  be  twenty- 
four  inches  in  diameter,  how  wide  will  one 
degree   of  its   circumference  be? 

My  Gawd,  what  a  bum  lotta  figerrers ! 
Some  of  you  are  even  worse  than  I,  and 
that's  entirely  useless.  Arthur  H.  Gray,  Bos- 
ton, Massachusetts  (Yes,  Gray  is  here 
again!),  C.  H.  Hanover,  Burlington,  Iowa; 
T.  R.  Guimond,  Mobile,  Alabama;  W.  C. 
Budge,  Springfield  Gardens,  Long  Island; 
Charles  C.  Colby,  Santa  Fe,  New  Mexico, 
and  G.  L.  Doe,  Chicago,  Illinois,  made  good. 
The  answer  is  .20944  of  an  inch. 

Budge  says : 

"This-  question  took  me  more  than  three 
hours  hunting-  through  the  Bluebook  and 
other  books.  At  last  I  found  what  I  wanted 
in  the  Starrett  Tool  Catalogue.  It  was  the 
constant  3.1416.  If  it  is  anywhere  in  the 
Bluebook,  please  tell  us  where  to  find  it. 

To  answer  this  question,  we  must  first  find 
the  circumference  of  the  circle,  which  is 
found  by  multiplying  the  diameter  by  the 
missing  link,  or  constant,  which  is  3.1416. 
This  gives  us  75.3984,  which  divided  by  360 
gives  us  .20944  as  the  answer." 

Note:  Guilty,  Brother  Budge!  So  far  as 
I  know  it  is  not  in  the  Bluebook,  but  you 
may  gamble  four  cents  and  a  toothpick  that 
it  will  be  in  the  next  printing.  Anyhow  I'll 
bet  you  won't  soon  forget  how  to  find  the 
length  of  the  circumference  of  a  circle  in  one 
big  hurry!  So  your  effort  is  or  was  not 
wasted. 

Gray  says  : 

"The  circumference  of  a  circle  24  inches  in 
diameter  is  equal  to  24  times  the  constant 
3.1416,  and  24  X  3.1416  =  75. 39S4  inches. 
Since  there  are  360  degrees  in  the  circum- 
ference of  our  circle,  and  since  its  circum- 
ference measures  75.3984,  it  follows  that  one 
degree  will  be  one  three  hundredths  and 
sixtieth  (1/360)  of  that  measurement,  or 
75.3984  -=-  360,  which  equals  .20944  of  an  inch, 
as  measured  on  the  arc  of  the  circle.  How- 
ever, it  may  be  well  to  add  that  this  is  not 
the  straight  line  distance  (the  width)  be- 
tween degrees  at  the  points  where  lines  rep- 
resenting the  degree  touch  the  line  repre- 
senting the  circumference.  The  straight  line 
distance — the  cord — is  about  .0002  of  an  inch 
less." 

Gosh!  I  had  not  thought  of  that  myself, 
but  I  think  the  right  answer  is  the  distance 
on  the  arc  of  the  circle.  What  Gray  means 
is  shown  in  the  drawing  I  have  made  to  il- 
lustrate. 


Question  No.  297 — Describe  a  B.  &  S. 
wire  gauge.  Tell  us  what  tool  other  than  a 
wire  gauge  may  be  used  to  measure  wires. 

Budge,  Gray,  Hanover,  Colby,  Guimond, 
Doe,  Wm.  A.  Burnett,  Newton,  Iowa;  Glenn 
G.   Wallace,    Muskegon,    Michigan;    H.  E. 


Hurlbutt,  Oshkosh,  Michigan,  and  Thoreau 
and  Clark  made  good  on  this  one,  though 
some  of  them  certainly  did  not  waste  much 
language  in  their  description. 

Gray  says:  "A.,  B.  &  S.  (Brown  and 
Sharpe)  wire  gauge  is  a  flat  circular  piece  of 
steel  varying  in  sizes  from  about  2%"  to 
perhaps  4"  in  diameter.  Around  the  edge  of 
this  disk  are  slits  of  varying  and  closely 
graduated  widths.  Each  slot  is  numbered 
and  will  just  permit  a  wire  of  a  gauge  cor- 
responding to  this  number  to  be  easily 
pushed  along  through  this  slot  and  into  a 
hole  at  its  base.  These  B.  &  S.  gauges  may 
be  had  in  several  sizes  and  prices,  the  differ- 
ence being  (if  genuine  B.  &  S.,  of  course)  not 
in  quality  or  accuracy  but  in  the  wider 
ranges  of  gauges  provided  for  in  the  larger 
sizes.  It  is  difficult  to  accurately  measure 
wires  of  very  small  size  with  this  gauge 
(especially  if  the  wire  be  of  soft  material) 
because  as  wire  becomes  smaller  in  size  the 
difference  in  diameter  between  successive 
gauges  becomes  less,  and  consequently,  un- 
less considerable  care  and  skill  be  exercised 
in  measuring  a  wire  it  may  be  forced  into  a 
slit  smaller  than  the  proper  one  and  will  re- 
sult in  an  incorrect  reading.  For  very  ac- 
curate measurement  and  where  it  is  neces- 
sary to  distinguish  between  wires  or  objects 
that  differ  only  slightly  from  each  other  in 
thickness,  it  is  perhaps  advisable  to  use  a 
reliable  micrometer  caliper.  I  think  these 
calipers  will  record  to  an  accuracy  of 
1/10,000  of  an  inch. 

Which  seems  to  me  to  be  about  as  excel- 
lent a  description  as  any  one  could  give,  so 
we  will  just  let  it  go  at  that. 

Question  No.  298 — Tell  us  what  a  horse- 
power is — what  it  represents.  What  is  an 
electrical  horsepower? 

Again  Gray  gives  a  most  excellent  answer, 
though  Doe  gives  him  a  close  race.  Gray 
says : 

A  horsepower  is  the  standard  theoretical 
unit  of  the  rate  of  work.  It  is  equal  to  33,- 
000  pounds  raised,  or  lifted,  a  distance  of 
one  feet  in  one  minute. 

We  are  informed  that  this  value  or  stand- 
ard was  obtained  and  established  by  Boulton 
and  Watts,  who  observed  that  the  average 
strong  dray  horse,  such  as  were  used  around 
the  London  breweries  (?????What's  that???? 
Ed.)  was  able  to  work  continuously  on  a 
whim-gin  (Also  something  used  in  connec- 
tion with  breweries)  at  an  estimated  rate 
equal  to  raising  22.000  feet  pounds  per  min- 
ute. It  was  reasoned  that  a  horse  working 
but  one  minute  at  a  time  would  be  able  to 
exercise  a  much  greater  power  during  that 
period  of  time,  so  they  arbitrarily  increased 
the  figure  22,000  to  33,000  foot  pounds,  which 
has  remained  the  accepted  standard  »ver 
since. 

It  might  be  assumed  from  the  above  ac- 
count that  the  study  of  electricity  might  not 
be  as  dry  as  one  would  expect!  (Wonder 
what  Gray  means!  Is  it  possible  he  has 
breweries  in  mind?  He  and  his  squaw  will 
visit  me  at  my  summer  home  in  the  midst  of 
this  month  (July),  and  I'll  find  out  then.  I'm 
looking  forward  to  that  visit. 

P.S. — When  I  read  that  last  in  correcting 
copy  I  saw  it  looked  suspicious.  I  assure 
you  I'm  not  expecting  Gray  to  bust  the 
XVIIIth  amendment  to  the  Con-sti-tu-t-ion. 
I'm  just  looking  forward  to  Gray's  visit  be- 
cause he's  the  kind  of  chap  I  shall  enjoy 
having  visit  my  house.  Then,  darn  your  sus- 
picious hides. — Ed.) 

An  electrical  horsepower  is  rated  at  746 
watts.  It  is  calculated  to  represent  the  elec- 
trical power  required  to  perform  the  same 
amount  of  work  as  outlined  above,  and  in 
the  same  space  of  time. 

Doe  savs : 

Thirty-three    thousand    pounds    is  sixteen 


and  one-half  tons,  and  of  course,  no  horse 
ever  built  could  lift  that  on  a  straight  pull. 
However,  work  performed  is  the  product  of 
time  and  energy.  Tou  could  not  yourself  lift 
one  thousand  pounds  a  foot  high  on  a 
straight  pull,  but  you  could  lift  it  a  foot 
high,  however,  by  using  a  series  of  pulleys 
and  ropes.  To  pull  or  lift  it  straight  up,  if 
it  could  be  done,  would  require  probably  a 
few  seconds.  To  lift  it  by  means  of  pulleys 
would  take  a  few  minutes.  It  is  one  appli- 
cation of  the  trite  saying,  or  law,  that  what 
we  gain  in  power  we  lose  in  motion. 

If  a  series  of  pulleys  be  attached  to  a 
weight  of  33,000  pounds,  and  the  pulley  train 
be  such  that  an  average  strong  horse  could 
just  walk  away  with  the  other  end  of  the 
train  by  exerting  his  full  power,  and  would 
by  so  doing  raise  the  weight  one  foot  while 
walking  one  minute,  then  the  power  applied 
to  the  rope  by  that  horse  would  represent 
and  be  equal  to  the  standard  "horsepower." 

One  horsepower  is  the  unit  of  power  es- 
tablished. It  is  equal  to  the  power  necessary 
to  lift  33,000  foot  pounds  a  distance  of  one 
foot  in  one  minute  of  time. 

An  electrical  horsepower  is  the  amount  of 
electrical  energy  necesary  to  lift  33,000  foot 
pounds  a  distance  of  one  foot  in  a  space  of 
time  equal  to  one  minute.  This  power  has 
been  fixed  at  746  watts,  which  at  the  prevail- 
ing line  voltage  of  110  would  be  approxi- 
mately 7.75  amperes  of  current,  or  half  that 
amount  at  220  volts  pressure.  It  would  be 
a  many  amperes  as  the  line  voltage  is  con- 
tained time  into  746. 

Not  so  bad.  Brother  Doe — not  so  bad ! 
Gray's  has  points  of  excellence,  and  is  very 
good  indeed  in  that  it  gives  us  the  origin 
of  the  standard,  but  he  goes  and  mixes  beer 
up  in  it,  and  I  hate  the  cursed  stuff  so  much 
that  I'd  utterly  destroy  any  (It's  a  hot  day) 
that  was  placed  before  me. 

Question  No.  299 — In  calculating  the  re- 
sistance of  our  projector  arc  circuit,  in  what 
way  do  we  make  allowance  for  the  resistance 
of  the  arc  ? 

Hanover  says : 

"In  calculating  the  resistance  of  a  projec- 
tor circuit,  when  an  electric  arc  is  the  light 
source,  it  is  customary  to  use  a  constant  to 
represent  the  voltage  drop  across  the  arc, 
which  same  of  course,  represents  the  resist- 
ance of  the  arc,  the  constant  suggested  by 
the  Bluebook  (Page  58  being  55  for  a  sixty 
ampere  arc. 

The  constant  is  substracted  from  the  line 
voltage,  thus:  110  volts  minus  55  volts  drop 
across  the  arc  equals  55.  The  resistance  of 
the  rest  of  the  circuit,  including  the  rheo- 
stat, then  is  55  divided  by  60  equals  .91666 
ohms. 

To  check  this  we  divide  the  line  voltage 
(110)  by  the  amperage  (60),  which  gives 
1.S333  as  the  number  of  ohms  resistance  in 
the  entire  circuit,  including  the  rheostat. 
We  now  divide  the  difference  between  the 
line  voltage  and  the  arc  voltage  drop  by  the 
amperage  (55  divided  by  60)  and  get  .91666 
ohms  as  a  result  and  .91666  plus  .91666  equals 
1.8333  plus,  which  is  the  same  as  the  entire 
circuit  resistance,  less  a  slight  fraction  of  an 
ohm,  due  to  not  carrying  the  decimal  out. 

However,  Brother  Richardson,  in  this  I 
disagree  with  the  Bluebook,  because  I  be- 
lieve we  should  have  gotten  past  the  use  of 
such  rough  and  ready  methods.  There  is  but 
one  way  of  knowing  the  exact  voltage  of  an 
arc — especially  one  which  varies  as  does  a 
projection  arc — and  that  is  to  measure  Its 
voltage  with  a  reliable  voltmeter.  Having 
done  this  we  may  then  proceed  as  per  the 
above,  using  the  actual  measurement  instead 
of  a  more  or  less  inconstant  "constant." 

Certainly,  Hanover.  No  one  could  dispute 
you  on  that  proposition,  BUT  what  is  the 
chap  to  do  who  has  no  voltmeter,  or  if  he 
has  one  and  had  no  way  of  testing  its  ac- 
curacy? Granted  that  the  constant  is  not 
very  constant,  still  I  am  of  the  opinion  that 
it  will  be  found  very  close  to  as  accurate  as 
the  average  voltmeter  to  which  a  projection- 
ist, save  in  exceptional  cases,  would  have 
access  for  measurement  purposes.    I  there- 


TYPHOON  POOLING  SYSTEM 

I     TYPHOON  FAN  CO.  345W.39'"ST.  NEW  YORK 


370 


MOVING   PICTURE  WORLD 


July  18,  1925 


tore  go  into  a  clinch  with  you  on  that  point, 
and  together  we  will  roll  on  the  mud,  or  in 
a  dry  place  if  one  can  be  found  out  doors — 
it  is  raining  hard  as  I  write  this. 
Doe  says  : 

"The  average  projectionist  does  not  have  a 
reliable  voltmeter  available,  hence  his  only 
possible  course  is  to  arrive  at  values  as 
closely  as  he  can  by  calculation.  Me  knows 
that  the  line  voltage  divided  by  the  amper- 
age at  the  arc  is  equal  to  the  total  resist- 
ance of  the  entire  system  and  all  its  acces- 
sories, in  ohms.  A  circuit  pulling  55  am- 
peres from  a  110  volt  line  would  have  110 
divided  by  55  equals  2  ohms  resistance. 
Looking  on  page  400  of  the  Bluebook  he 
selects  the  voltage  drop  according  to  his 
amperage,  and  whither  it  be  D  C  or  A  C  he  is 
using  at  the  arc.  He  then  subtracts  the  con- 
stant so  selected  from  the  line  voltage,  and 
divides  the  remainder  by  the  amperage.  The 
final  result  will  be  the  approximate  resist- 
ance of  the  entire  circuit,  including  rheo- 
stat, if  one  there  be,  except  the  resistance  of 
the  arc  itself.  He  may  then  check  against 
error  by  dividing  the  constant  representing 
arc  voltage  drop  by  the  amperage  and  adding 
the  two  results  together.  If  the  final  re- 
sult is  the  same  as  the  result  had  by  divid- 
ing the  line  voltage  by  the  amperage,  then 
he  knows  all  is  well,  and  his  figures  are  cor- 
rect. 

Question  No.  300 — Tell  us  how  you  would 
calculate  the  resistance  in  ohms,  voltage  and 
amperage  being  known. 

Burnett  says: 

"To  calculate  resistance  in  ohms,  it  is  only 
necessary  to  divide  the  voltage  by  the 
amperage.  The  result  is  the  total  resistance 
of  the  circuit,  in  ohms."  With  which  every 
one  agrees,  so  that's  that. 

Note — When  this  lot  was  all  finished 
correct  replies  to  them  all  were  received 
from  A.  L.  Fell,  Collingswood,  N.  J.  His 
answer  to  298  was  exceptionally  good. 


Childish  Talk 

From  no  matter  who,  who  is  no  matter 
where  (he  requests  that  his  name  be  not 
published)  comes  this : 

Dear  Brother  Richardson:  I  ask  that  you 
keep  my  name  and  address  to  yourself  if  you 
use  this  in  our  department,  because  what  I 
have  to  say  will  step  on  the  toes  of  men, 
and  those  men  may  have  the  chance  to  "get 
back"  at  me.  I  don't  in  the  least  fear  a  fair, 
even  fight,  but  "getting  even"  is  not  always 
a  fair  or  even  fight,  as  you  know. 

I  have  traveled  quite  a  bit  since  last  you 
heard  from  me,  and  on  my  way  have  had 
occasion  to  visit  many  theatres.  I  was  sur- 
prised to  find  a  considerable  number  of  men 
projecting  pictures  (Machine  attendants,  or 
machine  operators  they  were  in  truth.  Just 
that  and  nothing  more)  who  knew  nothing 
about  yourself,  your  books  or  the  Projection 
Department.  Often  when  I  told  them  of 
your  work,  they  could  see  no  possible  good 
in  it.  Many  could  see  no  sense  at  all  in 
reading  or  studying. 

One  chief  Projectionist,  whose  name  I  will 
supply  if  you  wish  it,  who  has  been  an  active 
union  man  for  years,  said  to  me:  "I  don't 
think  anything  of  Richardson's  dope.  It 
don't  help  me  any  in  my  position,  as  1  never 
expect  to  get  any  higher  than  I  am  now; 
not  with  this  company  especially,  because 
they  have  men  for  the  best  places  already, 
and  a  man  placed  as  I  am  will  never  get  a 
chance  at  the  bigger  JOBS." 

"Job»" 

You  will  observe  that  I  place  emphasis 
on  the  "jobs."  That  is  because  a  "job"  is  as 
high  as  the  aspirations  of  such  a  man  ever 
soar.  It  is  surprising,  and  a  bit  discourag- 
ing to  find  a  man  in  his  position,  who  seem- 
ingly has  capability  and  energy  and  who  is 
a  strong  union  man,  possessed  of  such  low 
grade  ideas.  In  the  course  of  conversation 
I  asked  him  what  spherical  aberration  Is. 
He  did  not  know — and  he  is  handling  and 
using  lenses  every  day. 

I  am  now  working  for  one  of  the  largest 
amusement  companies  in  the  south.  I  have 
a  Chief  Operator  (Pardon  the  title,  but  that 
is  precisely  what  he  is)  whose  lack  of 
knowledge  of  technical  matters  pertaining 
to  projection  is  amazing.  While  I  was 
standing  by  I  saw  him  drive  an  intermittent 
sprocket  on  the  shaft  with  a  carpenter's 
claw  hammer.  Yet  that  DUB  is  a  member  of 
the  union!  How  do  men  of  that  sort  get 
into  the  organization  anyhow?  And  if  they 
are  taken  in,  then  why  in  the  name  of 
Heaven  don't  the  union  force  them  to  learn 
at  least  something  besides  trimming  the 
lamp  and  threading  the  projector? 

This  company — the  one  I  am  working  for 


— doesn't  seem  to  realize  the  value  of  expert 
knowledge  in  the  projection  room;  also  it  is 
not  much  in  .favor  of  the  union.  For  this 
latter  I  don't  so  much  blame  them,  when  I 
see  members  pulling  the  claw  hammer- 
sprocket  stunt.  1  have  found  that  as  a  rule 
the  non-union  man  is  better  posted  In  tech- 
nical matters — has  better  knowledge  than 
the  union  man. 

I  AM  FOR  MAKING  OUR  UNION  AN 
ORGANIZATION  OF  HIGH-CLASS  PRO- 
JECTIONISTS. I  AM  FOR  SETTING  UP  A 
CONDITION  WHERE  THE  THEATRE 
MANAGER  WILL  KNOW  THAT  A  UNION 
MAN  IS  AN  EXPERT  PROJECTIONIST." 

So  Am  1 

So  am  I,  brother,  but  that  is  a  process  of 
evolution,  and  a  slow  one.  You  must  under- 
stand that  while  admitting  only  expert  men 
is  theoretically  sound  practice,  still  right 
there  theory  butts  into  practice  as  she  is, 
and  gets  bumped  off  the  track. 

The  union  is,  and  until  such  time  as  more 
attention  to  impressing  the  exhibitor  with 
the  value  of  theoretical  knowledge  and  ex- 
pert skill  in  projection  matters  will  continue 
to  be  forced  to  take  in  incompetent  men. 
This  is  for  the  simple  reason  that  as  matters 
now  are  the  only  weapon  the  men  have  is 
the  strike,  and  if  the  union  refused  to  accept 
only  expert  projectionists,  the  woods  would 
soon  be  full  of  the  half-baked  sort,  many  of 
whom  would  be  perfectly  wiling  to  "get 
back"  at  the  union  for  refusing  to  admit 
them.  They  might  not  be  competent  pro- 
jectionists, but  they  could  and  would  serve 
in  a  pinch — a  strike — and  THAT  is  the  why 
and  wherefore  of  the  admission  of  the  half- 
baked  variety. 

Deeper  Cause 

But  still  back  of  all  this  is  a  deeper  cause 
of  the  condition,  and  that  is  the  almost  total 
lack  of  any  competent  apprenticeship  system. 
Any  squarehead  may  "go  to  school"  for  a 
few  weeks,  or  dub  around  a  theatre  a  month 
or  so,  and  then  suddenly  blossom  forth  as  a 
"machine  operator."  He  don't  have  to  serve 
any  sort  of  an  apprenticeship  at  all.  In 
most  places  where  he  must  be  licensed  he  is 
"examined"  (?????)  by  an  official  who 
knows  no  more  about  projection  than  a 
crawfish  knows  about  a  Christmas  Tree,  is 
given  a  license,  and  is  thus  foisted  upon  the 
motion  picture  industry  by  some  brother 
squarehead  theatre  manager,  who  "gives  him 
a  job"  because  he  likes  the  color  of  his 
hair,  or  because  he  says  "please,  sir"  and 
humbly  asks  permission  when  he  wants  to 
blow  his  nose,  or  because  he  will  "work 
cheap."  He  then  is  a  full  fledged  "operator" 
and  is  permitted  to  work  his  sweet  will  upon 
the  finished  product  of  the  industry. 

Two  Years ! 

NO  MAN  OUGHT  TO  BE  PERMITTED 
TO  TAKE  CHARGE  OF  PROJECTION  IN 
ANY  THEATRE  UNTIL  HE  HAS 
SERVED  AT  LEAST  A  TWO-YEAR 
APPRENTICESHIP.  You  gasp  at  that,  but 
I  DEFY  ANY  LIVING  MAN  TO  ACCUM- 
ULATE THE  KNOWLEDGE  NECESSARY 
TO  EXPERT  WORK  IN  MOTION  PIC- 
TURE PROJECTION  IN  A  LESS  TIME! 
I  served  five — yes,  nearly  six — years  before 
I  was  permitted  to  run  a  locomotive. 

As  to  the  union  and  the  non-union  man, 
there  is  a  certain  amount  of  truth  in  what 
you  say  about  relative  ability.  This  is  for 
the  simple  reason  that  many  stop  dead  still 
the  moment  they  get  into  the  union.  They 
saddle  the  union  with  their  membership,  and 
proceed  to  ride  in  that  saddle,  EXPECT- 
ING THE  UNION  TO  LITERALLY 
CARRY  THEM.  They  make  absolutely 
NO  effort  to  advance  in  knowledge,  once 
they  have  "got  in."    "The  union  will  get  me 


a  job"  is  often  their  open  boast,  "so  why 
should  I  work  my  head  off  trying  to  learn 
things!"  I  have  had  that  remark  made  to 
me  by  union  men  a  number  of  times-!  Per- 
haps not  exactly  in  those  words,  but  that 
was  what  they  said  in  effect. 

As  to  the  "Chief  Operator"  who  "doesn't 
believe  in  Richardson's  dope,"  why  he  merely 
displays  his  own  weakness  and  non-progres- 
siveness  by  such  CHILDISH  TALK.  By 
his  assertion  that  he  never  expects  to  get 
higher,  he  merely,  in  another  form,  says:  "I 
am  too  damned  lazy  to  try  to  get  ahead, 
unless  getting  a  bigger,  better  job  is  guar- 
anteed him  before  I  start  to  study." 

Would  Fail  In  Big  Job 

Boiled  down  you  will  find  he  is  of  the  do- 
it-the-easiest-way,  and  -  that's  -  good-enough 
type.  In  a  big  job  he  would  NOT  succeed, 
and  he  would  not  be  able  to  understand  why 
he  failed.  I  can  tell  him  in  advance,  how- 
ever. It  would  be  because  once  he  had  the 
bigger  job  he  would  STOP  DEAD  STILL. 
Again  he  would  have  "reached  the  top," 
therefore  why  work  ?  To  him  work  is  a 
horrible  thing  anyhow. 

And  so  I  could  go  on  with  this  sermon 
indefinitely,  but  the  high  grade  man  doesn't 
need  it,  and  I  sometimes  get  fearfully  tired 
of  preaching  to  the  dumb-bells.  They  don't 
believe  in  Richardson's  dope!  Well,  Rich- 
ardson most  certainly  does  NOT  believe  in 
theirs,  in  any  degree,  so  there  you  are  and 
that's  that!  But  all  the  same  year  by  year 
"Richardson  men"  increase  in  numbers,  so 
I  guess  his  "dope"  must  have  some  merit 
anyhow. 


Don't  Qive  Up 

S.  Glauber  answered  one  of  the  Bluebook 
School  questions  in  such  manner  that  I  took 
him  to  task  for  not  having  made  his  mean- 
ing clear.    In  the  course  of  the  reply  he 

said : 

If  one  does  not  believe  in  a  theory,  that 
is  his  privilege.  From  your  letter  I  can  see 
how  badly  I  must  have  crippled  up  my 
previous  letter.  Were  I  a  good  writer  such 
a  thing  could  not  possibly  happen.  It  re- 
minds me  of  the  small  boy  who,  after  being 
spanked  by  his  big  brother,  said:  "You  Just 
wait  'till  I  grow  up,"  after  which  he  shook 
his  fist  and  ran  Immediately  away  from 
there.  HE  KNEW  HE  WAS  LICKED,  BUT 
DIDN'T  GIVE  UP  HOPE. 

There  is  much  of  the  philosophy  of  suc- 
cess in  that  small  boy's  angry  remark,  and 
its  implied  hope.  Getting  "licked"  means 
nothing  in  particular,  unless  the  licked  one 
accepts  the  thrashing  as  final.  Any  man  or 
woman  who  never  "gets  licked"  more  or 
less  soundly  in  and  by  the  affairs  of  life, 
most  certainly  never  tried  to  do  anything 
really  worth  while. 

Down  But  Not  Out 

One  is  never  "licked"  until  one  thinks  he 
is.  He  may  be  beaten  for  the  moment,  but 
there  are  other  moments,  and  the  "you  just 
wait  'till  I  grow  up"  represents  faith  in  one- 
self and  the  future.  If  you  ever  get  the 
worst  of  it  in  anything,  just  emulate  the 
little  boy,  shake  your  fist  defiantly  at  what- 
ever it  was  that  got  the  best  of  you  for  the 
time  being,  and  say,  out  loud  or  to  your  own 
soul:  "You  just  wait  awhile.  I'll  first  cure 
the  bruises  of  this  scrap,  and  then  I'm  going 
out,  climb  on  top  of  the  world,  sit  down 
there  and  get  busy  making  a  ladder  to  climb 
to  one  of  the  stars  I  Licked?  Yah  I  You're 
all  full  of  prunes.  I  haven't  only  just  be- 
gun to  fight !" 


MOVING    PICTURE  WORLD 


The  final  safeguard  for  success — 

EASTMAN 
POSITIVE  FILM 

To  make  the  most  of  a  picture  from 
the  box  office  view  point  you  carefully  plan 
the  publicity  notices,  newspaper  advertise- 
ments, lobby  displays,  tie-ups. 

But  one  more  safeguard  for  success 
remains — photographic  quality.  Look  in  the 
film  margin  for  the  black-lettered  identifi- 
cation "Eastman"  and  "Kodak"  and  you 
know  that  the  screen  will  show  all  the 
quality  of  the  negative. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


MOVING    PICTURE  WORLD 


The  Great  American  Game  is  the 
Background  of  the  Great 
American  Serial 


PLAY  BALL ! 

ith  Allene  Ray  and  Walter  Miller 

From  the  story  by  Johfl  J.  McOraW.  Manager  N.Y.  Giants 


The  inside  of  baseball  by  the  man  who  knows  best  "inside 
baseball." 

See  your  favorite  baseball  stars  on  the  screen. 

See  the  thrills  of  baseball  mixed  with  the  love,  tears  and 
laughter  of  delightful  romance.  You  don't  have  to  like 
baseball  to  realize  that  there's  a  home  run  for  your  house 
in  this  one. 


Y>ull  find  $  in  this  book 

Money  Making  Suggestions 


Have  tickets  printed  in  series,  each  series  a  differ- 
ent color.  Advertise  that  you  will  give  a  ticket 
to  each  boy  or  girl  who  sees  the  first  episode, 
and  that  on  the  day  you  show  the  second  episode 


you  will  announce  On  a  one  sheet  at  the  front  of 
your  house  that  all  holders  of  tickets  of  a  certain 
color  will  be  admitted  free.  Do  the  same  with 
each  succeeding  episode.  It  gets  the  business. 


Look  for  a  raft  of  other  suggestions  in  the  big  Campaign  Book. 


Directed  by  Spencer  Bennet 


Scenario  by  Frank  Leon  Smith 


Pafheserial 


July  25,  1925 


MOVING   PICTURE  WORLD 


375 


NIGHT  l/FE 

WrfoRK 


o?7t 

ALLAN  DWAN 

production 

Ma  with 
*W^_  RODLAROCQUE 
DOROTHY  GISH 
ERNEST  TORRENCE 
^   >GE0RGE  HACKATHORNE 

Texas  Guinan 
Moss-Fontana 


By  Edgar  Selwyn 
Screen  play  by 
Paul  Schofield 


r.[si»Tto  bv  AOOLPH  ZUKOR  »•  |ESSE  L  LASKY1 

CL  Qaramount  picture 


JAZZ — and  how  they  love  it! 


Sweet  daddy!  dash  up  to  the  Rivoli  this  week  and  see  the  mobs  working 
themselves  up  into  joy-hysterics  over  this  three-ring  "Night  Life  of  New 
York"  cinema-circus!  S.  R.  O.  PLUS  every  minute  the  theatre's  open.  (It 
broke  McVickers  record  in  Chicago  last  week.)  Dance,  dame's,  color,  lights, 
sparkle,  rosy  romance — that's  what  they  want,  and  that's  what  they  get  in 
"NightLife"!   


"  'Night  Life'  is  a  swell  picture !  The  phrase  is  bor- 
rowed from  a  lady  who  sat  behind  us,  and  she's 
right."  — N.  Y.  Herald  Tribune 

"Go  to  the  Rivoli.  You'll  laugh  out  loud  and  have 
a  swell  time.   The  audience  applauded  heartily." 

— N.  Y.  Telegram 


"It  has  a  jazz  tempo  that  is  altogether  enjoyable. 
Rod  LaRocque  is  great.  Dorothy  Gish  is  the  sweet- 
est thing  in  the  world.  Ernest  Torrence  got  many 
a  laugh.   The  rest  are  excellent." 

— N.  Y.  Eve.  World 

"Tremendously  entertaining.  As  snappy  as  you'd 
ever  want  to  see."  — N.  Y.  Mirror 


ONE  OF  THE  GREATER  FORTY 


376 


MOVING    PICTURE    WORLD  July  25,  1925 

new  box  office 
name 


(paramount* 


/ 


GRETA  N  ISSEN 


Greta  Nissen  is  handsome,  capable  and  und  erstanding. 
both  as  to  looks  and  to  acting  ability. — N.  Y.  Sun. 


She  is  a  real  "find" 


6Vf 


Miss  Nissen  is  an  exquisite  and  vibrant  young  creature,  half  the  childlike  ingenue 
and  half  the  wise,  sophisticated  continental.  The  combination  is  irresistible. 
She  is  by  all  odds  the  screen's  most  captivating  recent  acquisition." 

—N.  Y.  Herald  Tribune. 

She  is  a  Scandinavian  with  a  Parisian  cachet.  She  is  fair,  sure,  natural  and 
graceful.  She  is  alert  and  seemingly  gives  as  much  attention  to  her  hands  and 
feet  as  she  does  to  her  constantly  changing  gaze.  She  has  a  decided  and  delight- 
ful personality.  No  matter  how  frivolous  the  scenes  may  be, 'Miss  Nissen  gives 
a  sincere  and  earnest  portrayal,  always  obtaining  excellent  results  with  an 
originality  rarely  beheld  on  the  screen. — N.  Y.  Times. 

Miss  Nissen  is  a  glamorous  young  blonde  whose  radiant  good  looks  survive 
on  the  screen.  Certainly  she  is  the  most  decorative  thing  in  many  months  of 
of  super-spectacles. — N.  Y.  World. 

Miss  Nissen  is  what  Webster  must  have  thought  of  when  he  put  that  word 
"Beautiful"  in  his  dictionary.  As  anactress  and  as  an  optical  treat,  she  is  prob- 
ably as  big  an  acquisition  as  the  screen  has  made  this  year.  She  deports  herself 
attractively.  She  has  an  expressive  face,  and  not  the  dumb-doll  appearance  of 
some  other  screen  beauties.  And  she  can  wear  clothes  as  well  as  any  other 
woman  on  the  screen. — Variety. 

Miss  Nissen  has  caused  nothing  short  of  a  furore  in  the  film  world.  The  con- 
sensus seems  to  be  that  she  is  the  most  colorful  and  interesting  beauty  that 
has  appeared  on  the  picture  horizon  in  many  moons. — Motion  Pictures  Today. 


lyK*scn  appears  in  these  GREATER  FORTY  re 

H 


leases  = 


THE 


NAM  EOF  LOVE 


POLLY  OF  THE  BA 


Member   Motion   Picture  Producers  and  Distributors  of  America,  Inc.— Will  H    Mays.  President. 


July  25,  1925 


MOVING   PICTURE  WORLD 


377 


Another  TALMADGE  Production 

To  Keep  Your  Crowds  Coming 


HICHflDU 


Presented  by 

A.  CARLOS 

Continuity  by 
James  Bell  Smith 

Directed  by 
JACK  NELSON 

A  Richard  Talmadge 
PRODUCTION 


RICHARD  TALMADGE  has  established  a  reputation  for  thrilling  ACTION  pictures 
that  stands  "aces"  with  millions  of  fans  all  over  the  entire  country.  You  can  cash 
in  on  the  growing  popularity  of  TALMADGE. 

Fans  want  action.  Talmadge  gives  it  to  'em  —  plus  — .  Have  you  played  these 
winners  — AMERICAN  MANNERS  —  STEPPING  LIVELY  —  TEARING  THROUGH  — 
and  THE  FIGHTING  DEMON. 

Here  are  four  corking  ACTION  pictures  that  are  as  sure  fire  in  their  power  to 
"draw"  as  are  the  best  specials  on  the  market. 

You  simply  can't  go  wrong  on  any  Talmadge  picture  because  TALMADGE  gives 
the  people  exactly  what  they  want  and  they'll  pay  to  see  him. 

Contract  for  ALL  these  TALMADGE  pictures  now.  It's  like  having  money  in  the 
bank.    Distributed  only  through  — 

FILM  BOOKING  OFFICES 

7Z3  Seventh  Avenue,  New  York.    Exchanges  Everywhere. 


378 


MOVING    PICTURE    W  UKLD 


July  25,  1925 


Box- office  Records 


c4 

cihorouokbrea 
%lt  of  the, 
/  <Biwe  floods 

\l  ^  of  th& 

^  cBlutQrasst* 

LI  G  HTN  I  N'^  flie  play  that  hrohp  the  worlds  record ! 

Fox  Film  Corporation, 


July  25,  1925 


MOVING   PICTURE  WORLD 


379 


Will  Be  Smashed! 


J.  Fair  ell  MacDonald 


Henry  B.Walthall 


KENTUCKY 
PRIDE 

Jl  Homanct  of  %inqs  and  Qweens  of  the  ^urf 

Henry  B.  Walthall  lace  hoises  <=> 

Slm-v  bv  Dorothy  Yost  *=*  JOHN  FORD  (production?* 
LI  G  HTN  IN'^  the  play  that  brol\e  the  world's  record  I 

Fox  Film  Corporation. 


MOVING    PICTURE  WORLD 


EE  ALBEE  & 


J.J.MURDOCK. 

for  ojlbee  ^eatre  and 
^Victory  ^theatre  in 

PROVIDENCE,  R.I 


BUYERS 
AND 
BOOSTER/ 

LI  G  HTN  I  N  '  ^  the  play  that  broke  the  worlds  record ! 

fox  Film  Corporation,  | 


July  25,  1925 


MOVING    PICTURE  WORLD 


381 


ME 


o 


theE 


va. 


MIKE 
COMMERFORD 

over  50  theatres  in  ^ 

PENNSYLVANIA 


/OOZfOX 


LI  GHTN  I  N  '  ^      p/a//  //iaf  br<%  f he  woiftfr  record ! 

Fox  Film  Corporation, 


382 


MOVING   PICTURE  WORLD 


July  25,  1925 


FOX  SHORT  SUBJECTS 


On  the  job 

every  minute  ! 


MIGHTIEST  OF  ALL/)  { 


A VIVID,  stirring,  gripping 
presentation  of  the  great 
events  of  the  world  unfolded 
before  your  eyes.  The  scenes 
of  today  that  will  be  the  his- 
tory of  tomorrow  caught  by 
the  all -seeing  eye  of  the 
camera,  brought  to  you  with 
speed,  sincerity  and  truth — 
and  a  wonderful  feeling  for  the 
human  angle. 

And — always  first  and  foremost — 
Fox  News  Service  to  the  Exhibitor! 


EVERYWHERE 
ON  EARTH 

THE  FOX  NEWS  CAMERAMAN  IS  ON  THE  TRAIL  OF 
EVERY  NEWS   EVENT    YOUR  SCREEN  GETS 

FOX  NEWS  FIRST 


SHOUT    SUBJECT  PROGRAM 

Jf  ox  Jf  tlm  Corporation 


July  25,  1925 


MOVING   PICTURE  WORLD 


383 


FOR  LONG  PROFITS! 


V 

*1 


in  ,    „a\  product 


.  **** 


us,l»ess  & 

*>/^Se<*  «fc    ser'es  of  4?r?°«i 


EARLE  FOXE 

IN  NEW  SERIES  OF 

VAN  BIBBER. 

SOCIETY  COMEDIES 

IF  you've  played  the  first  eight  Van 
Bibber  comedies  you  already  know 
the  value  of  these  two-reel  knock- 
outs at  the  box-office  1 
Each  is  a  complete  story  with  drama, 
suspense,  and  real  comedy,  Earle  Foxe 
being  the  chief  funmaker  throughout. 
Eight  in  the  series;  the  first  four  to  be 
released  are: 

THE  BIG  GAME  HUNTER 
THE  SKY  JUMPER 
THE  WRESTLER 
A  PARISIAN  KNIGHT 
From  stories  written  by  Richard  Hard- 
ing Davis,  directed  by  George  Marshall 
and  Robert  P.  Kerr. 


Fox  Varieties 

SUBJECTS  of  interest 
gathered  from  all  parts 
of  the  world  will  give  your 
patrons  something  new — 
something  different  in 
screen  entertainment. 

These  one-reel  gems  are 
not  scenics — they're  chock 
full  of  novelty,  beauty  and 
adventure. 

The  World  We  Live  In 


Imperial 

Gomedieg 

\VfHEN  you  play  Imperial 
*  ~  Comedies,  you're  giving  your 
audience  the  acknowledged  best — 
ask  the  exhibitor  who  plays  them ! 
20  this  season — Two  Reels  each 
Among  the  first  to  be  released  are : 

ON  THE  GO 
SWEET  MARIE 
LOVE  AND  KISSES 

IMPERIALS 

Screams  of  the  Screen 


•OX  SHQfVT  SUBJECTS -UTTCE  WANTS  ot  vhe  SCREEN 

Jf  ox  Jf  tlm  Corporation 


384 


MOVING   PICTURE  WORLD 


July  25,  1925 


He's  building  up  a 
tremendous  following 

^Xfjk  advantage  of  fa 


INDEPENDENT  PICTURES  CORP. 


DIRECTED  BY  ' 

WILLIAM  CRAFT 


Bob  Custer  is  coming  like  a  house  afire.  Exhibitor  reports  show  him  to  be  a 
whale  of  a  draw.  Have  you  seen  his  two  previous  pictures  —  "THE  RANGE 
TERROR"  and  "THE  TEXAS  BEAR  CAT"— both  winners.  See  this  latest 
production — THE  BLOOD  HOUND,  and  you'll  begin  to  understand  why  Bob 
Custer  is  packing  theatres  everywhere.  Ride  the  winners.  Play  the  sure  fire 
attractions.  Play  every  one  of  these  Bob  Custer  pictures  and  get  your  contract 
signed  for  the  big  coming  8. 

FILM  BOOKING  OFFICES 

723  Seventh  Ave.,  New  York  City.   Exchanges  Everywhere 

Thematic  Music  Cue  Sheets  Available  on  All  of  Our  Features. 


If  you  want  the  real  Box  Office  Winners  this  season  you're  bound 

to  do  business  with  F.  B.  O. 


July  25,  1925 


MOVING    PICTURE  WORLD 


385 


LLOYD 
HAMILTON 

insures  the  success  of  any  program  on 
which  he  appears*  No  show  can  he  a 
Flop"  that  includes  a  Hamilton  Comedy. 


Hamilton  is  today  a  much  bigger  box-office  attraction  than 
most  feature  stars.  When  your  feature  is  a  bit  weak,  he'll 
save  the  day  for  you.  When  the  feature  is  O.K.,  he's  the 
guarantee  of  big  added  profits  for  you  if  you  exploit  him. 

One  of  your  best  assets  when  you  come  to  building  programs 
in  the  new  season  will  be  a  contract  for  the 

six  new  two-reel 


jy  AM  i  lto  N| 

I  H:      COMEDIES  //I 


For  foreign  rights  address 
FAR  EAST  FILM  CORPORATION 
729  Seventh  Avenue,  New  York,  N.  Y. 


"THE  SPICE  OF  THE  PROGRAM 


Member,  Motion  Picture  Producers 
and  Distributors  of  America,  Inc. 
Will  H.  Hays,  President 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


July  25,  1925 


MOVING    PICTURE  WORLD 


391 


392 


MOVING   PICTURE  WORLD 


July  25,  1925 


It's  oAmazing  / 

^When  one  considers  the  line  of  product 
that  is  being  released  by  First  National 
to  exhibitors  in  these  present  days, 

supposedly  the  time  "when  real  good 
pictures  are  hidden  out  of  sight — 
it's  amazing — 

Take  oAugust  for  example 

CONSTANCE  "HER  SISTER      The  biggest  picture  this  star  has  ever  made. 

TALMADGE     in     FROM  PARIS"    A  sure-fire  clean-up.  Aug.  2 

The  John.  M.  "FINE  With  Lewis  Stone,  Alma  Rubens,  Percy 

Stahl  Production  CLOTHES"  Marmont.  Another  real  audience  picture. 

Aug.  9 

The  Earl  Hudson       "The  HALF  With  Doris  Kenyon  and  Lloyd  Hughes.  One 

Production  WAY  GIRL"        of  the  greatest  thrillers  of  the  year.  Aug.  16 

MILTON  The  He  has  had  some  corkers  but  this  one  tops 

SILLS  in     KNOCKOUT"     them  all.  Aug.  23 

NORMA  "GRAUSTARK"    By  far  the  greatest  picture  this  star  has  ever 

TALMADGE       in    A  Modern  Romance     made.  Her  biggest  money-maker.  Aug.  30 

lirat  IlatioMl  Picture* 

Members  ef  Motion  Picture  Producers  and  Distributors  of  America  Inc.~-WH1  Hays  Jfauimt 


G/te 


Movikg  Picture 

WORLD 

Founded  in  ltyOJ J>y  %J,  P.  Chalmors 


Looking  'em  Over 


AND  then  we  come  to  First  National.  A  tough 
job.  A  mighty  tough  one.  Because  I  find  it 
difficult  to  work  up  the  same  enthusiasm  that 
I  have  previously  expressed  when  discussing  Fox 
and  Metro-Goldwyn. 

But  after  that  I  find  it  just  as  hard  to  analyze 
my  own  lack  of  enthusiasm.   It's  a  muddle. 

First  of  all,  the  fact  must  be  registered  that, 
aside  from  some  tapering  off  towards  the  end  of 
the  season,  First  National  delivered  a  consistently 
high  quality  of  product  last  season.  That  is  on  the 
records.   It  must  be  considered. 

Secondly,  I  have  to  admit  that  when  Eddie 
Eschmann  talks  to  me  about  the  coming  season 
he  comes  pretty  close  to  convincing  me  that  it  will 
see  a  higher  standard  of  releases.  Not  so  much 
by  what  he  says  as  by  the  way  he  says  it — by  his 
CONFIDENCE. 

Then  we  turn  back  to  the  list  and  find  our  con- 
fidence oozing. 

PERHAPS  that  isn't  entirely  fair.  Earl  Hud- 
son has  shown  that,  given  the  right  material, 
he  can  make  pictures  that  are  right.  Colleen 
Moore  is  still  on  the  list.  Milton  Sills  is  still  there. 
Sam  Goldwyn  has  been  lost  for  the  future,  but  he 
will  be  represented  on  the  next  group.  Sam  Rork 
was  lost,  but  has  returned  to  the  old  homestead  for 
one  picture. 

That  doesn't  shape  up  so  badly.    So  where  is 
our  quarrel? 
We've  got  it! 

It  is  with  the  majority  of  the  titles,  and  back 
of  the  titles,  the  feeling  bred  by  them  that  no 
one  seems  to  have  been  thinking  SHOWSHOP 
thoughts  when  the  Winner  Group  was  laid  out. 

That  is  where  all  our  troubles  come.  The  list, 
as  a  whole,  doesn't  seem  to  "strike  the  spark."  We 
like  Colleen  Moore  as  a  bet  for  any  picture  theater 
any  day — but  we  groan  when  we  read  "Colleen 
Moore  in  'Clarissa  of  the  Post  Road.'  "  Isn't  that 
sweet  ? 

There  is  no  brighter  "comer"— if  she  holds  to 
last  year's  pace  and  doesn't  allow  old  "Tempura- 
ment"  to  grab  the  reins— than  Corinne  Griffith. 
But  how  far  will  a  title  like  "Ashes"  get  if  the 
house  across  the  street  is  shouting  "Lightnin  ? 

Richard  Barthelmess?   Who  knows?   Dick  is 


experimenting,  and  despite  the  glowing  reviews 
on  his  last  "comedy-drama"  there  is  many  a  mile 
between  the  reviews  and  the  box  office.  Dick  is 
neither  a  Douglas  McLean,  a  Reginald  Denny,  nor 
a  Wallace  Reid.  If  he  isn't  going  back  to  the  stuff 
that  made  him  he  may  as  well  decide  that  in  the 
experiments  he  is  playing  second  fiddle  to  men 
who  know  their  game. 

Norma  Talmadge?  Constance  Talmadge?  You 
write  your  own  ticket. 

Milton  Sills  in  "The  Knockout."  I  like  that. 
Johnny  Hines  in  "The  Live  Wire."  That  too.  Col- 
leen Moore  in  "Irene."  There's  a  bearcat.  Johnny 
Hines  in  "Rainbow  Riley."  Right  again.  Leon 
Errol  in  "Clothes  Make  the  Pirate" — apt  to  be  one 
of  the  season's  big  surprises.  Corinne  Griffith  in 
"Forever  After."   Sounds  good. 

And  then  we  drop.  "Joseph  Greer  and  His 
Daughter."    "The  Beautiful  City."    "A  Husband 

For  George-Anne."  "Joanna."  "The  Love  Link." 

*     *  * 

SOMEONE  in  the  audience  is  going  to  arise 
and  remind  us  that  it  isn't  entirely  fair  to  take 
a  long  advance  look  at  a  program  and  not 
acknowledge  that  titles  are  often  going  to  be  radi- 
cally changed  before  pictures  reach  the  screen. 
Granted.  Righto !  But  the  way  it  looks  to  us  a  list 
worth  announcing  to  the  exhibitor  is  worth  selling 
to  the  exhibitor,  and  a  list  worth  selling  is  worth 
having  right.  And  who  is  going  to  guarantee  that 
there  will  be  any  greater  amount  of  SHOW 
thought  in  the  changed  titles  than  there  was  in 
the  SOLD  titles? 

So  there  you  have  it.  Except  for  this. 
The  prophet  is  always  allowed  to  use  that  word 
"except."  When  he  is  attempting  to  forecast  a 
program  and  is  discussing  one  that  looks  great  to 
him  he  is  privileged  to  add,  "IF  they  make  pictures 
that  measure  up  to  their  opportunities."  Likewise, 
when  he  glances  over  a  list  that  leaves  him  in  a 
state  of  apathy,  it  is  merely  using  the  inalienable 
ace  in  the  hole  to  add,  "BUT  they  may  make  pic- 
tures out  of  these  titles  that  will  overcome  all  ap- 
parent weaknesses." 

And  that  is  what  they  will  probably  do. 


394 


MOVING   PICTURE  WORLD 


July  25,  1925 


There's 
Extra 

MONEY 

in  the 
Short 
Subject 


Are  You 
Qetting 
YOURS  1 


Advertising 

Does 

It. 


Moving-"  P  ic  tiire 

WORLD 

EDITOR  ROBERT  E.  WELSH 

Published  Weekly  by  CHALMERS  PUBLISHING  COMPANY,  516  Fifth  Avenue,  New  York,  N.  Y. 
Telephone:  Murray  Hill  1610-1-2-3.    Member  Audit  Bureau  of  Circulations.  John  F.  Gialmen,  president; 

James  P.  Chalmers,  Sr.,  vice-president;  Alfred  J.  Chalmers,  vice-president;  Eliza  J.  Chalmers,  secretary 
and  treasurer,  and  Ervin  L.  Hall,  business  manager. 

Branch  Offices:  Joseph  Esler,  5434  Glenwood  Avenue,  Chicago;  W.  E.  Keefe,  1312  Stanley  Avenue, 
Hollywood,  Cai 

Managing  Editor — John  A.  Archer.  Advertising  Manager — Ben  H.  Grimm.  Circulation  Manager — 
Dennis  J.  Shea. 

Subscription  price:  United  States  and  its  possessions,  Mexico  and  Cuba,  $3.00  a  year;  Canada,  $3.50; 
foreign  countries  (postpaid),  $10.00  a  year.  Copyright,  1925,  Chalmers  Publishing  Co.  Copyright 
throughout  Great  Britain  and  Colonies,  under  the  provisions  of  the  Copyright  Act  of  1911.  (All  rights 
reserved.) 

Other  publications  :  Cine  Mundial  (Spanish).  Technical  books. 


VOLUME  75 


NUMBER  4 


To  Keep  You  Posted 

Editorial   393 

The  South  Vouches  for  the  Saengers   395 

A  Dollar  for  Each  "Short"  That  "Saved"  the  Feature    396 

No  Felix  Cat,  Much  Weeping   397 

Whistling  Boys  His  Orchestra   397 

Hays  Reports  More  Progress  on  Greater  Movie  Season   398 

Seider  Dares  Will  Hays  to  Debate  Arbitration  Before  U.  S.  Justices   399 

Connecticut  Defers  Enforcement  of  Tax  and  Censorship    400 

Ashers,  Coston  and  Karzas  Unite  in  Chicago   400 

Mark  Strand  Interests  Plan  New  Albany  Theatre    400 

Split  Impends  Between  M.  P.  T.  O.  A.  and  Allied  Group    401 

Showmen  Protests  Led  Lesser  to  Hold  West  Coast  Theatres   402 

West  Pennsylvania  Showmen  Charge  Exchange  Carelessness    402 

Balaban-Katz  Stock  Booming  in  Chicago   403 

Elliott  Names  Committee  on  Equitable  Contract   403 

Hannibal,  Mo.,  Excited  Over  Proposed  Universal  Theatre    403 

Free  Casting  Bureau  Formed  for  "Extras"  in  Hollywood    404 

Exhibitors'  News  and  Views    405 

Projection    462 

To  Sell  Your  Seats 

Selling  the  Picture  to  the  Public  (Department)    417 

Gives  Special  Free  Shows  to  Children  on  Fourth  of  July   417 

Production  Hints  from  Edward  L.  Hyman   418 

She  Sandwich  "Men"  Flirted  With  Love   418 

Pergola  Box  Office  Gets  the  Patrons   419 

Made  a  Production  in  a  Lobby  Niche   420 

Sent  3,000  Photos  of  Window  Display   421 

Puts  His  Banner  Over  Curb  Line   422 

The  First  Run   425 

To  Aid  Your  Bookings 

Straight  from  the  Shoulder  Reports   412 

Pep  of  the  Program   430 

Current  and  Advance  Releases   456 


#  >v*  *•    in     r/ke  c^teCct/ 


July  25,  1925 


MOVING   PICTURE  WORLD 


395 


The  South 
Vouches  for 
the  Saengers 

THEY  say — and  it's  true — that  the  motion  picture  indus- 
try is  like  the  Klondike  gold  rush.  In  the  beginning, 
quick,  large  profits  lured  reckless  men.  There  was  tur- 
moil. Then  leaders  with  vision  began  to  bring  order  out  of 
chaos. 

Each  section  of  the  country  has  its  motion  picture  leaders. 
They  are  steadying  the  development  of  the  industry.  The 
leaders  in  the  South  are  well  known  to  the  trade.  And  cer- 
tainly their  identities  are  no  secret  to  the  general  public,  for 
the  New  Orleans  Item,  a  newspaper  with  the  highest  of  editorial 
ideals,  has  come  out  with  a  remarkable  editorial  tribute  to  the 
motion  picture  brains  of  the  South — the  "Saenger  boys." 

What  does  New  Orleans  think  of  the  Saengers?  Under  the 
heading  of  "A  Theatre,"  the  Item  devotes  more  than  a  column 
on  its  editorial  page  to  a  survey  of  tlie  esteem  in  which  they 
are  held.  The  occasion  is  the  opening  of  a  new  Shreveport, 
La.,  theatre.    The  editorial  follows: 

Great  insight,  hard  work,  and  high  practical  ideals,  are  all 
embodied  in  the  opening  today  of  the  greatest  theatre  in  the 
South.  It  is  doubly  creditable  to  Louisiana  because  in  Louisiana 
and  built  by  Louisianians.  It  is  the  new  Strand,  dedicated  to 
its  purpose  in  Shreveport  by  the  Saenger  interests,  which  are 
the  formative  and  dominating  influence  in  the  motion-picture 
business  of  the  territory  surrounding  New  Orleans,  and  ex- 
tending into  Florida  and  Texas,  and  southward  into  Latin- 
America. 

We  say  nothing  descriptive  of  the  Shreveport  Strand.  It 
has  been  described  in  the  news  columns.  But  the  dedication 
of  it  presents  angles  that  give  it  genuine  significance  in  note- 
worthy respects. 

It  was  in  Shreveport  that  accident  turned  the  Saenger  boys 
aside  from  a  successful  pursuit  of  the  drug  business,  launched 
them  "into  the  pictures,"  spread  their  names  and  their  associa- 
tions and  activities  over  half  a  dozen  states,  and  finally  lodged 
in  New  Orleans  the  establishment  from  which  an  ever-expand- 
ing business  is  planned,  managed,  and  generally  directed.  It 
was  in  Shreveport  too  that  their  connection  with  E.  V.  Rich- 
ards was  formed ;  and  thence  his  unusual  showman's  insight 
into  human  nature  in  general,  and  his  peculiar  talent  for  busi- 
ness organization,  coupled  with  rare  ideals  for  the  great,  new, 
unshapen,  business  of  the  screen,  have  radiated  their  influence, 
with  the  Saenger  enterprise,  through  the  whole  Saenger  terri- 
tory. 

It  must  therefore  be  a  source  of  particular  pride  and 
gratification  to  the  working  heads  of  the  Saenger  organization 
to  go  back  in  person  to  Shreveport  today  to  present  the  city 
of  their  beginnings  with  the  magnificent  temple  of  clean  amuse- 
ment they  have  builded  there. 

We  don't  doubt  the  occasion  is  a  source  of  great  congratula- 
tion among  the  people  of  Shreveport  too.  For  Shreveport  is 
itself  almost  unique  in  the  rapidity  of  its  growth  and  in  the 
genuinely  astonishing  surplus  of  prosperity  and  progressive 
industry  that  native  talent  and  hard  work  have  enabled  its 
people,  in  the  half  of  a  single  generation,  to  work  out  of  their 
fine  farming  background  and  the  happy  accident  of  its  mineral 
wealth.  The  Saenger  Company,  with  its  Shreveport  impetus, 
and  its  Orleans  organization,  has  kept  pace  with  Shreveport, 
abroad,  which  is  much.  And  it  must  be  immensely  gratifying  to 
the  persons  and  the  communities  concerned  to  note  today  an 
occasion  signalizing  the  fact  that  the  Saenger  interests  have  kept 


New  Orleans  Item  Pays 
Sectional  Leaders 
Great  Tribute 

pace  with  Shreveport  at  home.  For  the jStmd is  worthy  of 
Shreveport,  as  Shreveport  is  worthy  of  the  Strand  An  this 
adds  to  our  pleasure  in  observing  that  an  Orleans  architect,  our 
own  friend  Weil,  conceived  and  supervised  it 

We  give  special  point  to  the  dedication  of  this  theatre  be 
cause  we  believe  it  to  be  a  mark  of  the  development  to  be 
expected  here,  and  throughout  the  Saenger  territory in ^  this 
important  field  of  public  amusement,  as  New  Orleans  and  the 
other  communities  in  the  area  progress.  We  are  shortly  to 
see  something  of  the  sort  ourselves  in  Canal  street. 

We  feel  that  a  word  for  public  understanding  and  apprecia- 
tion should  be  said  of  the  character  of  the  underlying  enterprise. 
The  titanic  structure  of  "the  picture  business,  towering,  in  its 
vast  investments,  among  such  ancient  leaders  at  the  top  of  the 
commercial  pyramid  as  banking  and  railroading,  has  reared  itselt 
to  that  immense  magnitude  in  little  more  than  20  years.  And 
the  structure  rose  on  the  infirm  foundations  of  the  little  penny- 
arcades"  and  the  picture  boxes  of  the  bootblack  stands,  barber 
shops,  and  saloons,  just  before  them. 

It  is  obviously  impossible  that  such  a  vast  and  complicated 
mushroom  can  have  taken  its  final  form  in  so  brief  a  time. 
Despite  the  civil  wars  this  short  period  has  seen  within  it,— 
and  the  revolutions  which  have  taken  place  in  the  status  and 
functions  of  its  producing  and  selling  and  exhibiting  depart- 
ments, its  artistic  and  its  commercial  elements —the  '  picture 
business"  is  still  unshaped.  It  has  still  to  find  a  final  form,  as 
it  has  yet  to  attain  its  fullest  usefulness  in  entertainment  and 
education.  „_,j 

Countless  petty  operators  of  low  ideals,  scant  responsibilities 
and  no  purposes  but  to  get  the  money,  get  it  quick,  and  get  it 
any  way  you  can,  became  suddenly  rich  in  the  Klondike  epoch 
of  the  movie  business.  Poor  men  don't  usually  change  very 
much  merely  because  they  get  rich.  When  they  do,  the  change 
is  often  for  the  worse.  If  they  were  irresponsible  before, 
wealth  increases  their  capacity  for  damage. 

So  the  picture  business  has  been  a  continuous  struggle  within 
itself  to  find  itself,  a  conflict  between  the  impulses  of  the  best 
and  worst  elements  that  one  of -fortune's  spectacular  accidents 
flung  together  less  than  25  brief  years  ago.  It  has  been  a  war 
such  as  every  other  business  in  the  world  that  approaches  the 
present  magnitude  of  the  picture  industry  had  fought  out  to 
more  or  less  fixed  methods  and  standards  while  the  world  was 
thousands  of  years  younger. 

And  throughout  the  turmoils  of  the  young,  green-sick,  but 
ever-growing,  picture  world,  the  Saenger  influence,  under  the 
insight,  foresight,  and  force  of  Richards,  has  been  wielded 
steadily  for  the  expression  of  higher  ideals  in  the  correction  of 
abuses,  the  improvement  of  moral  standards,  the  strengthening 
of  educational  values,  and  the  general  advancement  of  the  idea 
that  the  clean,  the  constructive,  and  the  useful  is  what  the  busi- 
ness of  the  screen  should  cultivate. 

The  superficial  reader,  observing  this  exhibition  or  that,  in 
this  territory  as  in  all  other  territories,  may  scoff  at  this  asser- 
tion. The  zealot  may  sneer  at  the  suggestion  that  there  is  any 
such  tendency  at  all,  anywhere  at  all,  in  the  picture  business. 
But  they  scoff  and  sneer  in  the  zeal  of  ignorance.  They  know 
nothing  of  the  confusions  and  disorders  attending  the  rise  of 
this  business,  nor  of  the  internal  revolutions  that  have  carried 
it  through  complicated  organizations  and  reorganizations,  for 
combinations  and  competitions.  But  the  war  to  retrieve  it  from 
(Continued  on  page  397) 


396  MOVING    PICTURE    WORLD  July  25,  1925 


A  Dollar  For 

Each  "Short"  That 
"Saved"  the  Feature 


By 

C.  L.  GRANT 


And  Wm.  Smalley's  Bankroll  Would  Be  Considerably  Larger 


WILLIAM  SMALLEY  of  Cooperstown,  N.  Y.,  today 
has  a  chain  of  fifteen  picture  theatres.  Nothing 
so  very  wonderful  about  that,  you  say?  But 
wait  a  moment.  William  Smalley  owns  fifteen  theatres 
today  instead  of  the  300-seat  house  he  started  with  be- 
cause he  was  business  man  enough  to  study  both  his 
audiences  and  his  program,  and  when  he  found  he  lacked 
something  he  played  up  his  short  subjects. 

In  other  words,  by  more  generously  advertising  his  short 
subjects  when  he  found  they  merited  it  Mr.  Smalley's 
chain  of  one  link  became  one  of  fifteen,  encircling  a  terri- 
tory which  contains  tens  of  thousands  of  persons  for  whom 
he  provides  the  sort  of  entertainment  that  has  brought  him 
business  that  begins  with  a  capital  "B,"  and  which  is 
synonymous  with  banking,  which  also  begins  with  a  capital 
"B." 

Maybe  you  have  no  hankering  for  a  chain  of  houses. 
All  right,  if  such  is  the  case,  but  why  not  take  advantage 
of  what  Mr.  Smalley  has  proved  fact  rather  than  theory 
and  use  it  in  your  own  theatre?  Not  a  bad  idea,  for  none 
of  us  are  in  business  for  our  health. 

If  Bill  Smalley,  and  we  might  just  as  well  begin  right 
here  in  getting  a  bit  chummy  and  call  him  "Bill,"  can  do 
it  so  can  you. 

There  are  altogether  too  few  "Bill  Smalleys"  among 
the  exhibitors  of  today,  and  altogether  too  many  of  the 
sort  who  never  go  farther  than  to  spend  a  few  minutes 
in  blocking  out  the  same  old  type  of  advertising,  the  into- 
|     the-rut  sort,  a  big  splash  for  the  feature  and  then  an  "and 
also  a  comedy  and  a  news  reel."   But  why  not  let  Bill, 
who  isn't  a  bit  bashful,  stand  up  and  speak  his  piece? 
"You  ask  how  I  came  to  give  so  much  prominence  in 
|     advertising  and  exploiting  my  short  subjects?  Simply  be- 
cause I  found  out  that  it  brought  more  business.  Stop 
and  figure  out  for  yourself  why  you  favor  this  or  that 
restaurant  and  the  same  answer  that  fits  the  eating  place 
fits  the  theatre. 

"Your  stomach,  just  as  your  eyes  or  your  brain  or  your 
very  make-up,  demands  variety  and  you  go  where  you 
are  sure  of  getting  it.  Don't  you  realize  that  you  have 
not  only  got  to  offer  these  days  a  diversified,  balanced 
bill  of  fare,  but  what  is  far  more  important,  you  must  ad- 
vertise your  menu? 

"Perhaps  I  may  be  getting  a  bit  reminiscent  for  the 
moment  to  state  that  when  I  first  bought  my  300-seat 
house  in  Mount  Upton  fourteen  years  ago,  following  an 
apprenticeship  as  an  operator — if  you  want  to  call  it  such 
—I  was  inclined  to  let  things  drift  alng  the  ordinary  chan- 
nels, a  common  everyday  newspaper  advertisement,  a  few 
single  or  three-sheets,  and  then  wait  for  the  people  to  find 
out  what  I  had  to  offer. 

"Then  came  a  day  when,  lo  and  behold,  I  discovered  that 
I  wasn't  in  a  business  that  would  run  itself  and  which 
would  keep  on  turning  in  the  dimes  and  quarters  without 
using  a  bit  of  gray  matter.  So  I  took  an  inventory  of 
things  generally  and  started  in  to  study  my  audiences.  I 
was  still  under  the  impression  that  the  feature  was  the 
whole  thing  and  became  all  worked  up  every  time  when 
I  started  writing  my  newspaper  advertising  as  I  enumer- 
ated the  old  time  hokum  to  tbe  effect  that  the  heroine  had 


been  'tossed  from  a  life  of  luxury  to  a  bitter  struggle  for 
existence.'  After  this  was  out  of  my  system  I  wound  up 
my  advertisement  by  adding  those  time-honored  words 
'a  mirthful  comedy'  and  a  'news  reel' 

"I  completely  overlooked  the  fact  that  there  are  comedies 
and  comedies,  and  that  comedians  can  have  a  following 
whose  money  is  just  as  acceptable  and  goes  just  as  far 
toward  meeting  one's  bills  as  that  which  comes  from  the 
most  temperamental  star. 

"I  completely  forgot  the  fact  that  the  millions  today 
read  the  newspapers  and  when  they  visit  the  picture 
theatre  they  never  let  their  eye  wander  from  a  newsreel 
and  are  often  heard  to  remark  that  they  wish  there  had 
been  more  of  it. 

"Try  this  experiment,  Mr.  Exhibitor,  while  your  news 
reel  is  running:  see  how  many  patrons  you  can  spot  who 
are  indulging  in  idle  chatter  or  whose  eyes  are  roving 
about  the  house. 

"One  more  thing,  and  it's  important.  Know  your  com- 
munity. If  there  is  a  boy  from  your  home  town  who  is 
taking  part  in  the  collegiate  boat  races,  don't  be  afraid 
to  advertise  the  fact.  The  chances  are  that  he  has  many 
relatives  and  hosts  of  friends. 

"Every  place  has  its  baseball  fans.  They  are  legion. 
Don't  get  writer's  cramp  when  you  show  a  reel  contain- 
ing a  few  shots  of  a  game. 

"On  more  than  one  occasion — and  I  am  mighty  glad 
when  I  look  at  my  bank  book  that  I  have  done  it — I  have 
featured  the  short  subject  above  the  feature  itself,  of  course 
knowing  beforehand  that  the  short  subject  was  a  good 
one,  having  pulling  power,  for  there  are  poor  short  sub- 
jects just  as  there  are  weak  features. 

"I  would  like  to  have  a  dollar  for  every  weak  feature 
that  I  have  bolstered  up  with  a  short  subject.  I  want  to 
say  right  here  that  I  give  my  short  subjects  just  as  much 
thought  as  my  features  from  start  to  finish,  and  by  that 
I  mean  when  I  buy  them,  when  I  advertise  them  and  when 
I  play  them. 

"There  was  a  time  when  I  would  see  men  and  women 
leaving  some  one  of  my  theatres  just  about  the  time  the 
feature  went  on. 

"'What's  wrong?'  I  would  ask,  knowing  full  well  that 
they  hadn't  seen  what  I  thought  was  the  very  reason 
they  had  come  to  the  theatre. 

"  'Oh,  we  just  came  to  see  the  newsreel  and  the  comedy,' 
was  the  invariable  reply,  an  answer  that  set  me  to  think- 
ing and  which  eventually  led  to  a  decision  on  my  part  to 
play  up  my  short  subjects. 

"And  you  can  bet  your  bottom  dollar  that  I  do.  I  have 
featured  many  an  'Our  Gang'  over  a  seven-reeler,  one  of 
the  kind,  and  you  all  know  them  well,  that  are  advertised 
as  'gripping  affairs  that  hold  the  audience  spellbound'  and 
which  prove  so  'gripping'  that  a  portion  of  your  audience 
drops  into  blissful  slumber  and  the  rest  wriggle  around 
in  their  seats.  I  have  found  that  Ben  Turpin,  Charlie  Chase 
and  a  whole  lot  of  others  have  box  office  values  far  superior 
to  many  a  feature.  I  have  found  out  that  it  not  only  pays 
to  spend  money  in  advertising  this  fact,  but  also  to  go 
the  limit  in  exploitation. 

{Continued  on  page  397) 


July  25,  1925 


MOVING   PICTURE  WORLD 


397 


No  Felix  Cat,  Whistling  Boys 

Much  Weeping  His  Orchestra 


A MAN  and  woman  stepped  into  the  Bellingham 
Theatres  Co.,  Bellingham,  Wash.,  offices  one  eve- 
ning. They  led  a  small  boy  who  was  howling 
lustily.  Addressing  Fred  Walton,  Company  manager,  the 
aggrieved  father  demanded  to  know  whether  any  faith 
was  to  be  placed  in  the  theatre  advertising,  or  whether  it 
was  all  "the  bunk"  and  merely  used  to  get  patrons  into 
the  house  under  false  pretenses.  Soothing  him  tactfully 
until  he  could  learn  the  cause  of  the  complaint,  Mr. 
Walton  between  the  child's  suppressed  whimpers  learned 
that : 

"You  advertised  a  Felix  Cat  cartoon.  John  here  has 
been  teasing  all  day  to  come  and  see  it.  We  like  these  cat 
comedies  ourselves  so  we  came  down  to  the  American 
for  an  evening's  pleasure.  We  sat  through  the  rest  of 
the  show,  saw  the  whole  thing  through  until  it  began 
again,  and  you  didn't  show  what  we  came  expressly  to 
see!  How  about  it?" 

An  inquiry  disclosed  the  fact  that  the  projectionist  to 
make  up  a  few  minutes  of  lost  time  had  elected  to  omit 
the  comedy.  The  ruffled  parent  was  soothed,  passes  were 
issued  for  the  next  day's  show  and  apologies  accepted  all 
around. 

This  one  little  incident  shows  how  very  much  some 
patrons  like  short  subjects.  Mr.  Walton's  policy  is  always 
to  build  around  his  feature,  according  to  its  length.  He 
states  that  the  majority  of  features  are  still  too  long  to 
admit  of  a  well  balanced  program  of  short  subjects,  and 
that  it  is  difficult  to  get  enough  good  one-reel  comedies 
to  supply  the  demands  of  several  houses  in  one  town.  With 
the  average  picture  he  presents  a  comedy  and  newsreel, 
and  if  the  feature  happens  to  be  within  six  to  seven  reels, 
he  also  uses  a  novelty.  Scenics  do  not  appeal  to  the  people 
of  Bellingham  for  the  simple  reason  that  they  are  sur- 
rounded by  some  of  the  most  beautiful  natural  scenery  on 
the  continent. 


SayS  Smalley  (Continued  from  page  396) 

"There  are  a  whole  lot  of  us  who  are  inclined  to  think 
that  the  feature  is  better  simply  because  it's  longer.  And 
I  am  inclined  to  think  that  there  are  a  whole  lot  of  us 
who  sometimes  feel  that  if  the  seven-reeler  had  been  cut 
to  two,  we  would  have  been  a  whole  lot  better  when  we 
counted  up  not  only  the  day's  receipts  but  the  impression 
that  has  been  left  in  the  community  and  which  can  not 
help  making  itself  felt  in  the  days  to  come. 

"Exploit  the  short  subject?  Why  certainly.  I  have  gone 
so  far  as  to  banner  my  newsreels  on  subjects  that  have 
been  carried  heavily  in  the  newspapers,  and  these  items 
become  to  me,  as  they  appear  on  the  screen,  just  as  im- 
portant to  may  house  as  any  story  that  may  have  appeared 
on  the  star  of  the  feature. 

"Do  you  realize  that  few  if  any  news  reels  disappoint? 
Give  them  more  thought  and  the  space  they  deserve. 

"When  it  comes  to  comedies  I  avoid  the  slapstick  vari- 
ety, as  I  firmly  believe  that  such  cater  to  a  rougher  element, 
while  a  good,  clean  comedy  possesses  a  general  appeal 
and  one  that  brings  back  your  crowds. 

"And  so,  believing  as  I  do — and  I  only  need  a  glance  at 
the  old  bank  book  to  reassure  me  if  I  ever  should  get  a 
bit  wobbly — I  advertise  my  short  subjects  as  business- 
getters,  for  they  are  the  shortcake  and  the  cherry  pie  to 
the  Smalley  circuit." 


ARTHUR  S.  THORNTON,  who  runs  the  Walden 
Theatre  in  Williamstown,  Mass.,  boasts  of  a  300- 
piece  orchestra  and  then  explains  that  it  consists 
of  299  whistling  students  from  Williams  College  and  the 
piano.  The  theatre,  which  seats  530,  has  been  run  by  Mr. 
Thornton  for  four  years  and  is  generally  referred  to  as 
the  "student  theatre,"  for  its  patronage  in  the  main  is 
made  up  of  college  boys.  They  are  allowed  to  razz  a  pic- 
ture if  they  see  fit  or  indulge  in  a  bit  of  by-play.  Mr. 
Thornton  charges  15  and  30  cents 

When  Mr.  Thornton  took  over  the  house  the  first  thing 
he  did  was  to  stop  the  students  smoking.  There  was  no 
great  objection  on  the  part  of  the  boys.  Mr.  Thornton 
says  that  he  has  never  had  a  mean  answer  from  any  of 
them. 

When  a  picture  portrays  a  fight,  the  chances  are  that 
all  the  students  will  start  battling.  It  is  impossible  for 
the  villain  to  creep  up  knife  in  hand  and  stab  the  hero, 
for  no  sooner  is  he  shown  on  the  screen  than  the  boys 
yell  a  warning.  One  night  this  past  spring,  when  the  pic- 
ture showed  the  star  in  her  bath  tub,  and  her  maid  ap- 
peared with  a  robe,  the  boys  got  up  and  demanded  their 
money  back. 


The  SaengerS       (Continued  from  page  395) 

confusion,  and  from  the  worst  of  the  ideas,  ideals  and  methods 
of  its  beginnings,  has  for  years  been  in  progress.  The  results 
begin  to  appear. 

In  the  phalanx  that  has  stood  fast  and  fought  steadily  through 
to  the  front  for  good  pictures,  clean  pictures,  and  useful  pic- 
tures, and  has  studied,  reflected,  planned,  schemed,  and  spent 
money,  to  make  that  kind  of  pictures  also  entertaining — to 
make  them  pay, — to  improve  a  public  taste  that  in  large  part 
needs  improvement  as  badly  as  putrid  pictures  needed  it, — 
Richards  has  been  a  pioneer.  He  has  borne  an  unfaltering  part, 
with  the  Saenger  influence  solidly  at  his  back  in  every  national 
or  regional  council. 

And  his  personal  abilities  have  won  him  a  place  in  these  coun- 
cils that  the  relative  importance  of  the  sparsely  settled  areas 
of  "The  Saenger  territory,"  in  cash  values  to  an  amusement 
enterprise,  would  never  have  gained.  It  is  matter  of  knowledge 
with  us  that  this  Orleanian,  scarcely  known  by  name  to  most 
of  his  fellow  citizens,  is  one  of  a  very,  very,  few  dozen  men  at 
the  very  top  of  the  inner  coterie  whose  counsels  sway  the 
course  of  the  prevailing  policies  in  this  vast  industry  covering 
our  continent, — notwithstanding  that  thousands  on  thousand 
of  others  are  concerned  in  it  equally  directly  and  that  hundreds 
and  hundreds  of  them  have  a  far  greater  cash  interest  in  it  than 
he  has. 

Richards  is  a  national  influence  in  his  chosen  business,  in 
his  own  right.    And  his  influence  has  been  steadily  used  for 
the  benefit  of  the  people  in  the  amusement  that  they  need,  as  i 
well  as  for  the  benefit  of  the  business  that  seeks  its  profit  in  sup- 
plying this  amusement. 

We  think  the  occasion  pertinent  for  saying  these  things.  We 
wish  space  permitted  an  appreciation  of  some  of  the  methods 
by  which  the  Saenger  interests  operate  and  amid  the  difficulties 
of  conflicting  pulls  to  which  all  large  picture  enterprises  are 
necessarily  subjected.  Lacking  that,  we  congratulate  them  on 
the  happy  nature  of  their  present  return  to  Shreveport,  as  we 
congratulate  the  public  that  an  enterprise  so  actuated  makes 
the  progress  that  the  occasion  for  it  betokens. 


398 


MOVING    PICTURE  WORLD 


July  25,  1925 


Hays  Reports  More  Progress 


On  the  Qreater  Movie  Season  ^Umg  your  Seais 


I  HE  entire  country  from  New  York 
to  Los  Angeles  stands  organized  for 
the  national  Greater  Movie  Season, 
beginning  in  August,"  says  a  statement  from 
Will  Hays.  "Field  representatives  of  the  Mo- 
tion Picture  Producers  and  Distributors  of 
America,  Inc.,  of  which  Will  H.  Hays  is  pres- 
ident, have  developed,  in  conjunction  with  ex- 
hibitors and  exchange  executives,  ninety  co- 
operative campaigns  all  territorial  in  scope. 
Cincinnati,  Baltimore,  Spokane,  Schenectady, 
Akron,  Houston  and  Birmingham,  Ala.,  adopt- 
ed the  national  plan  last  week,  with  William 

A.  Clark  of  the  Palace  Theatre,  general  man- 
ager for  Cincinnati;  Sam  R.  Abrams  of  the 
Rialto  Theatre,  for  Houston;  James  Roach 
of  the  State  Theatre,  for  Schenectady;  Ray 
Grombacher,  Liberty  Theatre,  for  Spokane, 
and  L.  J.  Callinan,  assistant  secretary  of  the 
Akron  Motion  Picture  Theatre  Owners  Asso- 
ciation, for  Akron. 

"Officers  and  committee-men  elected  at  a 
meeting  of  theatre  owners  in  Birmingham  are: 

B.  H.  Morney,  Trianon  Theatre,  chairman; 
R.  M.  Kennedy,  Capitol  Theatre,  secretary; 
D.  R.  Faunce,  Strand  Theatre,  finance.  E.  A. 
Vinson,  Loew's  Temple  Theatre,  director  of 
publicity  with  the  duties  of  general  manager. 

In  almost  every  center  parades  will  announce 
the  opening  of  the  season.  Besides  the  ex- 
hibitors the  principal  producing  and  distribut- 
ing companies  will  be  represented  by  floats  built 
in  accordance  with  standard  designs  that 
the  New  York  offices  are  sending  to  each  ex- 
change. Los  Angeles,  San  Francisco,  Seattle, 
Chicago  and  Salt  Lake  City  are  among  the 
cities  that  will  hold  movie  balls.  Chicago 
merchants  have  donated  $100,000  in  prizes 
for  the  Greater  Movie  Season  newspaper  con- 


Coming  and  (king 


Mark  Larkin  will  soon  go  to  New  Eng- 
land to  start  a  publicity  campaign  on 
"Don  Q,." 


J.  C.  De  Strelecki  of  Paris  has  arrived  in 
New  York  with  a  feature  picture  and  a  one- 
reeler.  His  headquarters  are  at  135  West 
44th  street. 


Lois  Wilson  has  returned  to  Hollywood 
after  a  month's  vacation  in  New  York. 


Paul  Bern  is  back  from  Mexico  City  where 
he  sought  locations  for  Pola  Negri's  "Flower 
of  Night." 


Jack  Cohn  of  Columbia  Pictures  is  back 
at  his  desk  after  a  business  trip  to  Chicago. 


W.  J.  Morgan,  sales  head  of  Producers 
Distributing  Corp.,  returned  this  week  from 
a  sales  tour. 


Henry  Ginsberg,  president  of  the  company 
which  bears  his  name,  is  expected  back  In 
New  York  the  latter  part  of  this  month. 
On  his  return  trip,  after  cleaning  up  office 
details  he  intends  to  visit  the  key  cities  and 
exchange  centers  where  his  product  is  being 
handled. 


Frederick  Wynne-Jones,  American  repre- 
sentative for  U.  F.  A.,  has  returned  from  a 
two  months'  business  trip  in  Europe  to  com- 
plete details  for  opening  "Siegfried"  at  the 
Century  Theatre,  New  York. 


test  there.  Also  in  Chicago  the  amount  of  co- 
operative advertising  is  estimated  at  $500,000 
over  and  above  the  $50,000  constituting  the 
exhibitors'  campaign  fund. 

"In  the  New  York  campaign  Wells  Hawks 
has  appointed  Bessie  Mack  of  the  Capitol  and 
George  Morris  of  the  Piccadilly  in  charge  of 
radio-work ;  Terry  Turner  of  Loew's  and  Ed- 
ward Olmstead  of  the  Rialto,  to  look  after 
parade  organization;  Fred  Hamlin  of  the 
Strand  Theatre,  to  assist  in  the  advertising 
and  Glen  Allvine  of  the  Criterion,  to  control 
publicity.  Other  committees  will  be  named 
later. 

"Through  arrangements  effected  by  the  Hays 
office,  the  National  Jewelers  Publicity  Associa- 
tion has  linked  that  industry  into  the  move- 
ment. 

"Kalamazoo  and  Pontiac  have  embarked  on 
vigorous  campaigns  under  the  leadership  of 
H.  L.  Dean  of  the  Orpheum  Theatre,  Kala- 
mazoo, and  A.  J.  Kleist  of  the  Rialto,  Pon- 
tiac." 


Making  the  most   of  the   Fourth  of  July. 
Oklahoma  exhibitor  makes  a  fine  dinosaur 
for  905.     Look  at  It. 

Sandwich  men  were  girls  for  Flirting  with 
Love. 

How  Hyman  supported;  O'Malley  at  the 
Mark  Strand,  Brooklyn. 

A  special  drive  was  good  for  His  Supreme 
Moment. 

Runs  this  toy  train  under  the  still  dis- 
play. 

Want   a    lulu   for    Raymond   Griffith  any 

picture? 

Uses  lobby  niche  for  exploitation  stage. 

Edgar  Hart  says  water  glass  sticks  posters 
to  the  lobby  floor. 

Purple  lights  give  effect  for  Purple  Sage. 

The  best  place  for  bus  banners  is  by  the 
entrance. 

Schade  shoots  his  banners  Into  the  street. 

Bought  apple  tree  for  Eve's  Secret. 

Advertising  examples  on  Sans  Gene, 
Charley's  Aunt,  Sally,  Head  Winds,  Isn't  Life 
Wonderful,  The  Man  Without  a  Conscience 
and  The  Dixie  Handicap. 

John  D.  Rockefeller  has  no  more  highly  paid 
helpers  than  some  of  these  tipsters,  and  look  at 
the  millions  he's  making.  Turn  over  to  Selling  the 
Picture  to  the  Public  and  take  down  a  few  dollars 
yourself  these  hot  days. 


Famous  Buys  Ottawa  Property; 
Trade  Expects  a  New  Theatre 


A NUMBER  of  years  ago  Famous 
Players  Canadian  Corp.,  Toronto, 
started  the  construction  of  a  large 
theatre  in  Ottawa  but  operations  ceased  at 
an  early  stage  because  of  labor  difficulties. 
The  partly  built  theatre  was  offered  for  sale 
but  there  were  no  particular  developments 
until  July  7,  when  announcement  was  made 
at  the  Canadian  capital  that  Famous  Players 
had  purchased  a  large  adjoining  property, 
this  comprising  a  104-foot  frontage  on  Sparks 
street,  the  city's  most  important  store 
thoroughface,  the  purchase  price  being  $225,- 
000.  This  gives  Famous  Players  just  about 
double  the  original  area  and  it  is  expected 
that  immediate  work  will  be  started  on  a 
huge  picture  palace  on  the  whole  property. 

The  new  frontage  is  added  to  a  28-foot 
property  on  Sparks  street  which  had  been 
bought  several  years  ago  for  the  entrance  to 
the  theatre  on  Queens  street,  the  other  side 
of  the  block.  A  considerable  number  of 
stores  and  business  firms  will  now  have  to 
move. 

Last  summer,  Famous  Players  made  an 
important  bid  for  the  Marcus  Loew  Theatre 
seating  2,600  people,  in  Ottawa,  offers  being 
made  by  N.  L.  Nathanson,  managing  direc- 
tor, and  Clarence  Robson,  director  of  the- 
atres, at  Toronto.  The  bids  were  unsuccess- 
ful, however,  and  the  Loew  house  was  ac- 
quired by  the  Keith-Albee  people,  being  re- 
named B.  F.  Keith's  Theatre.  Following 
this,  Famous  Players  announced  that  steps 
would  be  taken  in  Ottawa  for  the  erection 
of  a  large  new  house  to  compete  with  the 
Keith  Theatre.  It  is  believed  that  the  policy 
of  the  new  Famous  Players  Theatre  will  be 
to  give  a  combination  program  of  photo- 
plays and  Pantages  vaudeville,  Mr.  Nathan- 
son  having  control  of  Pantages  bookings  in 
the  Dominion. 

Famous  Players  already  have  one  import- 
ant theatre  in  Ottawa,  the  Regent,  which 
was  acquired  from  the  assets  of  the  defunct 


Allen  Theatres,  Ltd.,  Toronto.  This  is 
leasehold  property,  however,  and  has  only  a 
year  or  two  more  to  run,  it  is  understood. 
Harold  Hitohinson  of  Toronto,  supervisor  of 
theatres  for  Famous  Players,  has  been  in 
Ottawa  for  several  weeks  past  but  declined 
to  make  any  statement  about  current  de- 
velopments. 


Qreater  Movie  Season 
Is  Flivvering  in 
Albany 

The  Greater  Movie  Season  in  Albany,  Schen- 
ectady and  Troy,  N.  Y.,  has  apparently  fliv- 
vered  despite  efforts  on  the  part  of  Tony  Veil- 
ler,  who  was  named  to  handle  the  campaign  and 
bring  about  greater  co-operation  among  the 
theatres  in  the  Albany  Zone.  According  to 
Mr.  Veiller,  he  has  attempted  to  hold  four 
meetings  of  exhibitors  in  Albany,  but  with  little 
or  no  response,  one  of  the  meetings  having 
been  attended  by  just  one  lone  exhibitor  who 
runs  a  couple  of  small  residential  houses.  Sim- 
ilar attempts  in  Schenectady  and  Troy  were 
likewise  productive  of  no  results. 

As  a  final  effort  to  enlist  the  co-operation 
of  the  exhibitors,  E.  J.  Farrell  came  here 
last  Wednesday  from  New  York,  planning  to 
see  the  exhibitors  at  a  meeting  at  the  Albany 
Film  Board  of  Trade  rooms,  but  no  one  showed 
up  other  than  Mr.  Veiller  and  Uly  S.  Hill, 
with  whom  Mr.  Veiller  is  associated  in  hand- 
ling the  Strand  group  in  Troy. 

As  a  result  of  the  lack  of  interest  shown 
by  exhibitors  in  these  three  cities,  it  is  gen- 
erally conceded  that  no  further  attempt  will 
be  made  toward  putting  over  the  Greater  Movie 
Season  in  the  three  places. 


July  25,  1925 


MOVING   PICTURE  WORLD 


399 


Seider  Dares  Will  Hays  to  Debate 
Arbitration  Before  U.  S.  Justices 


Seek  Managers 

One  of  the  largest  theatre  circuits 
in  the  Chicago  territory  is  advertising 
in  the  classified  columns  of  the  news- 
papers for  men  to  join  their  organiza- 
tion and  work  up  to  be  managers. 
This  is  the  first  time  that  such  large 
space  has  been  used  to  secure  men  for 
the  business. 

It  places  the  age  limit  from  28  to 
38,  and  asks  applications  from  men 
with  college  education,  good  personal 
appearance,  pleasant  address,  clean 
habits  and  unblemished  records.  The 
work,  it  says,  will  appeal  to  single 
men,  as  there  is  more  or  less  traveling. 
Theatrical  experience  is  not  essential 
as  the  houses  are  operated  along  strict- 
ly business  lines. 


M.  P.  T.  O.  of  Ontario 
Is  Opening  New 
Club  Rooms 

The  monthly  luncheon  meeting  of  the 
Motion  Picture  Theatre  Owners  of  Ontario 
for  July,  held  at  the  King  Edward  Hotel, 
Toronto,  announced  that  appropriate  club 
rooms  are  being  opened  in  Toronto  for  the 
use  of  all  members  of  the  association  or 
those  who  were  in  sympathy  with  the  organi- 
zation. This  will  serve  as  a  club  and  busi- 
ness center  for  all  M.  P.  T.  0.  people  and 
independent  distributors. 

The  Ontario  M.  P.  T.  0.  has  adopted  a 
new  fee  schedule  for  out-of-town  independ- 
ent members  that  is  considerably  more  at- 
tractive than  the  old  fee-per-seat  plan.  The 
new  fees,  which  are  considerably  lower,  are: 
$5  a  year  for  each  independent  theatre  in 
villages  under  2,500  population,  and  $10  a  year 
for  theatres  in  cities  and  towns  over  2,500 
population.  It  was  felt  that  the  new  scale 
would  encourage  a  much  wider  membership 
among  exhibitors  outside  of  Toronto. 

Cordial  greetings  were  extended  to  Cana- 
dians who  have  been  elected  to  the  new 
executive  committee  of  the  Motion  Picture 
Theatre  Owners  of  America.  These  are: 
J.  C.  Brady,  owner  of  the  Madison  Theatre, 
Toronto;  A.  D.  Denis  of  Montreal,  president 
of  the  Quebec  branch  of  the  M.  P.  T.  O. ;  H. 
Alexander  of  the  Park  Theatre,  Toronto,  and 
Ray  Lewis  of  Toronto,  secretary  of  the  On- 
tario Division.  Mr.  Brady,  who  is  president 
of  the  Ontario  M.  P.  T.  O.,  was  chairman 
of  the  recent  luncheon  at  Toronto. 


PICQUET  NATIONAL  COMMITTEEMAN 

At  the  request  of  the  Motion  Picture  The- 
atre Owners  of  North  Carolina,  National 
President  R.  P.  Woodhull  has  designated  C. 
W.  Plcquet  of  Pinehurst,  N.  C,  as  national 
executive  committeeman  from  that  state  in 
the  Motion  Picture  Theatre  Owners  of 
America. 


High  Jurists  Would  Render  Decision  on  Merits 
of  the  Arguments — M.  P.  T.  O,  A.  Did  Not 
"Tip  Off"  Dept.  of  Justice 

THE  controversy  between  exhibitors  and  Will  Hays  over  the  so-called 
uniform  contract,  arbitration  and  Film  Boards  of  Trade  has  taken  a  sur- 
prising turn.  Joseph  M.  Seider,  chairman  of  the  Arbitration  and  Con- 
tract Committee  of  the  M.  P.  T.  O.  A.,  has  written  Mr.  Hays  asking  for  a  de- 
bate on  these  subjects,  decision  to  be  re  ndered  by  three  United  States  or  State 
Supreme  Court  Justices  on  the  merits.  Incidentally,  Mr.  Seider  charges  that 
statements  of  C.  C.  Pettijohn,  Hays'  attorney,  to  Department  of  Justice  agents 
that  95  per  cent,  of  theatre  owners  are  satisfied  with  the  situation  have  no  foun- 
dation in  fact.  He  adds  that  "we  did  not  refer  this  situation  (the  Film  Boards 
of  Trade  controversy)  to  the  Department  of  Justice  for  investigation." 
Mr.  Seider's  letter  to  Mr.  Hays  follows: 


"The  statement  made  by  your  office  that 
95  per  cent,  of  the  theatre  owners  of  America 
are  pleased  with  your  Film  Boards  of  Trade 
and  arbitration  as  practiced  in  this  industry, 
is  clearly  disproved  by  the  attitude  of  the 
theatre  owners  of  America  in  refusing  to 
ratify  your  contract  at  their  Chicago  conven- 
tion in  1923  and  again  at  Milwaukee  in  1925. 
At  the  latter  convention  a  demonstration 
against  the  Film  Board  of  Trade,  the  con- 
tract and  the  arbitration  system  was  made 
when  these  subjects  were  placed  before  the 
theatre  owners. 

"We  are  for  arbitration.  The  arbitration 
system  in  our  industry,  however,  controlled 
by  your  Boards  of  Trade,  is  not  arbitration 
but  litigation.  It  is  a  convenient  collection 
agency  for  your  members. 

A  Weak  Foundation 

"The  contract  itself  is  inequitable.  Pre- 
dicated on  a  contract  such  as  this,  no  arbi- 
tration system,  no  matter  how  honest,  earnest 
and  sincere  the  arbitrators  may  be,  can  be 
fair  to  the  theatre  owner. 

"When  a  theatre  owner  becomes  en- 
meshed in  your  arbitration  system,  he  not 
only  loses  his  right  to  trial  by  jury  but  also 
the  possibility  of  having  his  matter  reviewed 
by  a  court  of  competent  jurisdiction.  In- 
stead of  the  award  of  the  arbitration  board 
being  made  a  judgment  of  the  Supreme 
Court,  upon  proper  motion,  and  collectable 
through  its  legal  officers,  as  provided  by 
law,  the  members  of  your  Film  Boards  of 
Trade  refuse  to  deliver  pictures  to  exhibitor 
defendants.  The  exhibitor  must  either  pay 
or  close  his  theatre. 

"The  individual  cannot  take  advantage  of 
the  protection  afforded  him  by  law.  Injunc- 
tions are  expensive.  A  review  without  in- 
junction cannot  be  had  because  of  the  re- 
fusal of  all  the  distributors  at  the  same  time 
to  deliver  him  pictures.  And  if  he  can  pro- 
tect himself,  wherein  is  the  benefit  or  ad- 
visability of  arbitration? 

"To  be  compelled  to  arbitrate  after  agree- 
ing to  do  so  is  one  thing.  To  be  forced  to 
sign  a  contract  providing  for  arbitration  is 
another.    Where  the  theatre  owner  deletes 


the  arbitration  clause  from  his  contract  the 
contract  is  rejected.  And  every  distributor 
at  the  same  time  does  the  same  thing  to  the 
same  theatre  owner. 

"We  are  pleading  for  a  short,  clear,  fair 
contract,  in  simple  language,  so  that  all  our 
members  will  know  the  extent  of  their  obli- 
gations. 

"We  demand  the  right  to  appoint  50  per 
cent,  of  the  arbitrators  instead  of  their  being 
appointed  for  us. 

"Since  the  Film  Board  of  Trade  are  the 
nucleus  of  the  arbitration  system,  why  not 
actually  separate  it  from  your  organization? 
Then  form  a  Film  Board  of  Trade  composed 
of  distributors  and  exhibitors.  Thus  would 
the  Arbitration  Boards  cease  to  be  absolute- 
ly controlled  by  your  organization. 

"We  did  not  refer  this  situation  to  the 
Department  of  Justice  for  investigation.  We 
believe  that  our  interests  in  our  industry  are 
interlocked.  For  the  protection  of  our  in- 
dustry we  must  make  every  effort  to  adjust 
our  differences  within  the  industry.  Outside 
investigations  should  be  our  last  resort. 

"Pease  permit  me  here  to  reiterate  that 
the  statements  of  your  Mr.  Pettijohn  to 
the  Department  of  Justice  Agents  that  95 
per  cent,  of  theatre  owners  are  satisfied 
with  this  situation  has  no  foundation  of  fact. 

"Most  of  the  eighty  writers  of  letters  are 
arbitrators.  Naturally,  a  judge  feels  that 
hp  -Wirles  fairly.  And  in  a  sense  he  does, 
the  best  way  possible  under  existing  condi- 
tions. 

"Therefore  we  respectfully  offer  to  debate 
the  existing  contract,  arbitration  and  Film 
Boards  of  Trade  problem,  with  you  person- 
ally, at  time  and  place  to  be  mutually  agreed 
upon,  decision  to  be  rendered  by  three 
United  States  or  State  Supreme  Court  Jus- 
tices on  the  merits. 

"To  both  winner  and  loser  will  go  an 
equitable  contract,  real  arbitration,  mutually 
protective  rules  and  a  give-and-take,  a 
live-and-let-live  policy  of  doing  business." 


400 


MOVING   PICTURE  WORLD 


July  25,  1925 


Connecticut  Defers  Enforcement 
of  Picture  Tax  and  Censorship 


ENFORCEMENT  of  the  new  Con- 
necticut tax  and  censorship  on  motion 
pictures  has  been  suspended  pending 
the  decision  of  the  courts  as  to  whether  or 
not  the  statute  is  constitutional.  Attorneys 
for  the  film  interests  and  the  state  have 
been  ordered  to  file  briefs  in  the  case  in 
New  York  on  or  before  July  20. 

A  hearing  took  place  in  New  Haven  on 
July  10  before  Judge  Henry  Wade  Rogers, 
Judge  Henry  Goddard  and  Judge  Thomas 
Thacher,  all  of  the  United  States  Court  for 
the  southern  district  of  New  York.  The 
specific  cases,  the  first  to  be  brought  in  the 
fight  of  exhibitors  and  distributors  of  Con- 
necticut against  the  new  law,  were  those  of 
the  Fox  Film  Corporation  of  New  York  and 
the  American  Feature  Film  Company,  Inc., 
of  Boston.  George  W.  Wickersham  ap- 
peared as  counsel  for  the  film  interests  and 
the  state  was  represented  by  Arthur  L.  Ship- 
man. 

Mr.  Wickersham  argued  that  the  law 
violates  "freedom  of  commerce  among 
states"  and  violates  interstate  commerce 
regulations;  that  it  is  too  arbitrary  to  be 
practical  and  that  the  authority  to  enforce 
censorship  vested  in  one  man  might  cause 
harmful  results.  He  quoted  from  an  affi- 
davit that  the  product  of  the  Universal  Film 
Company  (headed  by  Carl  Laemmle),  pro- 
duced a  revenue  from  exhibitors  in  the 
state  of  $8,057,  and  further  that  if  they  are 
compelled  to  pay  the  tax,  $6,360  from  the 
gross  revenues  would  be  taken  for  taxes. 
A  gross  rental  of  $51,000  accruing  from  films 
distributed  during  a  year  by  the  Fox  com- 
pany would  pay  a  tax  of  $8,630,  the  attorney 
asserted. 

Attorney  Shipman,  answering  a  question 


by  Judge  Goddard,  stated  that  the  censorship 
clause  of  the  new  statute,  which  rules  that  a 
license  to  present  a  film  may  be  revoked  and 
the  tax  confiscated  without  a  hearing  being 
given  in  the  event  the  subject  should  be 
found  objectionable,  might  be  unconstitu- 
tional "if  the  clause  stood  alone."  He 
argued  that  the  entire  law,  however,  is  con- 
stitutional; that  Governor  Trumbull  had  con- 
ducted a  hearing  on  the  bill  before  he  had 
signed  it.  Attorney  Shipman  contended  that 
the  1  aw  should  be  enforced  inasmuch  as  it 
had  been  passed  and  the  governor  had 
signed  it  He  said  a  film  could  travel  indefi- 
nitely within  the  state  without  incurring 
more  than  the  initial  tax,  which,  according 
to  the  law,  is  to  be  paid  by  the  distributor. 

John  J.  Splain  of  New  Haven,  appointed 
agent  for  Tax  Commissioner  Blodgett  to 
enforce  the  law,  will  not  attempt  to  do  so 
until  its  status  has  been  settled.  However, 
he  has  ordered  exhibitors  to  keep  a  record 
of  all  films  they  show;  also  the  footage  and 
nature  of  the  subjects.  If  the  law  is  found 
to  be  constitutional  the  tax  will  be  collected 
on  these  pictures. 


WELL,  WHO  KNOWS? 

In  attacking  American  films  one  Britisher 
has  said  a  picture  purports  to  show  the  Ger- 
man fleet  surrendering-  to  the  United  States 
Xavy.  This  story  was  taken  up  at  the 
weekly  meeting  of  officials  of  Will  Hays'  or- 
ganization with  trade  paper  men,  as  part  of 
a  report  on  foreign  conditions  by  Major 
Herron.  C.  C.  Pettijohn  said  that  it  was  a 
dream  scene  in  a  comedy.  John  S.  Spargo  of 
the  Exhibitors'  Herald  declared  that  a  dis- 
tributor, "Not  an  American,"  had  bought  this 
picture  abroad  and  altered  the  continuity. 
Treasurer  Platten  reported  on  a  campaign  to 
end  illegitimate  film  stock  selling.  Court- 
land  Smith  presided. 


Ashers,  Costony  Karzas 

in  Chicago  Booking  Circuit 

THE  long  expected  combination  of  the  Ascher  Circuit,  Chicago,  and  several  other 
of  the  smaller  groups  has  taken  place.  Max  Ascher,  vice-president  of  the  Ascher 
Circuit,  has  announced  that  the  Ascher  Circuit  of  fourteen  theatres  and  four  new 
houses  building  has  combined  in  a  booking  agreement  with  the  National  Theatres 
Corporation  of  Cooney  Brothers,  the  Jimmy  Coston  group  of  theatres  and  the  Andrew 
Karzas  Circuit  of  four  theatres  and  two  new  ones  building,  under  the  probable  name 
of  the  Motion  Pictures  Theatres  Consolidated. 

This  may  not  be  the  permanent  name  of  the  new  booking  circuit  and  no  permanent 
officers  have  been  elected  as  yet.  These  will  come  at  the  subsequent  meetings  to  be 
held  during  the  next  week. 

The  Ascher  announcement  said  that  the  new  booking  circuit  is  a  move  to  protect 
and  increase  the  buying  power  of  the  associated  houses,  and  that  the  number  of 
theatres  to  start  the  new  circuit  will  reach  fifty  houses,  all  in  Chicago  and  suburbs. 
Inside  of  a  few  weeks,  he  expects,  the  circuit  will  be  increased  to  more  than  100 
theatres. 

The  amalgamation  of  the  Balaban  &  Katz  interests  with  the  Lubliner  &  Trinz 
circuit  and  the  later  projected  deal  of  the  Lynch  theatres  with  the  Lubliner  &  Trinz 
interests  is  said  to  have  hastened  the  formation  of  the  new  circuit. 

It  is  expected  that  the  booking  offices  of  the  larger  circuit  will  be  housed  in  the 
Ascher  Circuit  main  headquarters  at  509  South  Wabash  Avenue,  and  that  larger 
quarters  and  more  employes  will  be  taken  on  to  do  the  work  of  the  enlarged  group 
of  houses  in  the  new  circuit. 


In  a  telegram  to  Moving  Picture  World,  President  J.  J.  Cooney,  of  National  Theatres 
Corporation  of  Illinois,  says:  "Report  that  this  concern  has  consolidated  or  merged 
with  any  other  theatre  organization  is  positively  groundless." 


A  Ten-Strike 


Dunno  whether  it  was  William  Fox, 
Winnie  Sheehan  or  Jimmie  Grainger 
—but  someone  Up  at  the  Fifty-fifth 
Street  organization  made  a  ten-strike 
when  they  prevailed  upon  Henry  Bux- 
baum  to  take  over  the  post  vacated 
by  Louis  Rosenbluh's  promotion. 
"Bux"  knows  New  York's  exhibitors; 
New  York's  exhibitors  know  "Bux." 
"Bux"  gets  results,  and  what's  more — 
according  to  reports  on  his  last  year 
with  First  National— "Bux"  gets  these 
results  at  a  lower  selling  cost  than  the 
office  figures  have  previously  shown. 
And  one  thing  certain,  "Bux"  gets  these 
results  for  his  employer  while  still 
retaining  a  wealth  of  exhibitor  good 
will.— R.  E.  W. 


Mark  Strand  Interests 
Plan  New  Theatre 
in  Albany 

In  one  of  the  biggest  deals  that  has  char- 
acterized local  motion  picture  circles  in 
many  months,  the  Mark  Strand  interests 
have  acquired  the  old  municipal  building  in 
Albany,  N.  Y.,  and  will  erect  a  picture  the- 
atre costing  $500,000  and  seating  1,500.  The 
deal  was  consummated  after  several  weeks' 
negotiations.  Moe  Mark  of  New  York  City, 
president  of  the  Strand  company;  Walter 
Hays  of  Buffalo,  vice-president ;  Eugene 
Falk  of  Buffalo,  treasurer,  and  Joseph 
Levenson  of  Boston,  secretary,  were  pres- 
ent in  Albany  when  the  purchase  was  made. 
The  building  was  formerly  the  City  Hall, 
but  has  been  vacant  for  three  or  four 
months  following  the  construction  of  a  new 
municipal  building.  The  site  is  regarded  as 
the  best  one  in  Albany,  from  a  theatrical 
standpoint,  being  located  in  the  very  center 
of  business. 

Following  the  purchase  announcement 
was  made  to  the  effect  that  no  time  would 
be  lost  in  razing  the  old  structure  and  in 
constructing  one  of  the  finest  theatres  in 
this  section  of  the  state.  The  company  will 
spend  about  $500,000  on  the  enterprise. 

The  Strand  company  now  operates  the- 
atres in  Albany  and  Troy,  having  the  Mark 
Strand  in  Albany  and  the  Troy,  Lincoln 
and  American  in  Troy.  The  construction  of 
another  new  theatre  in  Albany  by  the 
Strand  interests  means  the  biggest  kind  of  a 
fight  with  the  Buckley  theatres,  managed  by 
Oscar  Perrin,  a  veteran  showman,  the  Le- 
land,  a  first-run  house,  being  within  100  feet 
of  the  site  upon  which  the  Strand  will  now 
erect  the  new  house. 


PLAN  THEATRICAL  HOSPITAL 

Incorporation  papers  were  filed  this  week 
in  Albany,  N.  Y.,  forming  a  $2,000,000  the- 
atrical hospital  at  2  East  63rd  Street,  New 
York  City,  formerly  the  town  residence  of 
William  Zeigler,  Jr.  Louis  Bevier  of  the  law 
firm  of  Denman,  Bevier  and  Scotti,  36  West 
44th  Street,  filed  the  incorporation  papers 
on  behalf  of  Dr.  Max  Rohdc.  persons  associ- 
ated with  him  in  the  medical  profession  and 
others  identified  with  theatrical  interests  of 
New  York  City.  It  is  expected  that  the  the- 
atrical hospital  will  be  in  operation  within 
six  months. 


July  25,  1925 


MOVING    PICTURE  WORLD 


401 


Split  Impends  Between  M.  P.  T*  O.  A, 
and  Allied  Qroup  of  the  Northwest 


Boy's  Firecracker 
Saves  Receipts 

A  small  boy  and  a  toy  torpedo 
saved  Miss  Margaret  Towers,  cashier 
of  the  Monarch  Theatre,  1443  North 
Nineteenth  Street,  St.  Louis,  Mo.,  from 
three  bold  bandits  on  the  night  of 
June  29. 

She  was  about  to  turn  over  the  re- 
ceipts when  a  small  boy  outside,  who 
was  prematurely  celebrating  the 
Fourth,  threw  a  toy  torpedo  against 
the  front  of  the  theatre.  The  explosion 
of  the  torpedo  unnerved  the  bandits 
and  they  fled,  leaving  all  the  money 
behind. 


May  Put  Daylight 
Saving  Up  to 
Referendum 

A STATEWIDE  referendum  upon  the 
question  of  daylight  saving  in  New 
York  State  may  be  sponsored  at  the 
next  session  of  the  State  Legislature,  as 
the  direct  outcome  of  a  movement  just 
launched  in  Syracuse,  where  Senator  George 
R.  Fearon  has  consented  to  introduce  a  bill 
next  January,  authorizing  an  official  referen- 
dum for  that  city  alone  on  daylight  saving. 
Now  that  the  movement  has  been  started  in 
Syracuse,  it  is  expected  that  other  cities 
around  the  State  which  have  daylight  saving 
and  where  there  has  been  a  serious  ques- 
tion as  to  just  how  popular  it  is,  will  ask 
for  similar  measures.  If  there  are  sufficient 
of  these  cities,  or  if  there  is  support  from 
the  Albany  and  the  Buffalo  Zones  of  the 
New  York  State  M.  P.  T.  O.,  there  is  no 
question  but  that  instead  of  having  a  refer- 
endum on  daylight  saving  for  one  or  two 
cities,  it  will  be  a  statewide  measure  and 
one  that  will  undoubtedly  pass  during  this 
coming  winter. 


Independent  Producers  Plan 
Tribute  to  Sydney  Cohen 

Prominent  leaders  among  the  Independent 
group  of  producers  and  distributors  in  New 
York  are  organizing  a  public  tribute  to  Syd- 
ney S.  Cohen,  chairman  of  the  board  of 
directors  of  the  Motion  Picture  Theatre 
Owners  of  America.  It  probably  will  take 
the  form  of  a  banquet. 

The  arrangements  committee  is  as  follows  : 
Chairman,  Samuel  Zierler,  president  of  Com- 
monwealth Film  Corporation  ;  Whitman  Ben- 
nett;  B.  P.  Schulberg,  head  of  the  company 
bearing  his  name ;  J.  G.  Bachman,  treasurer 
of  the  same  company;  Fred  H.  Elliott,  ex- 
ecutive secretary  of  the  Independent  Motion 
Picture  Association  of  America,  and  Ben 
Amsterdam  of  Philadelphia,  vice-president  of 
that  organization. 


Leader  Steffes  Threatens  to  Secede  if  Directors 
Meeting  Isn't  Called  in  Chicago— 
Woodhull  and  Cohen  Away 

AGAIN  a  split  impends  between  the  M.  P.  T.  O.  A.  and  the  Allied  group 
in  the  Northwest.  W.  A.  Steffes,  Northwest  unit  leader  and  a  member 
of  the  Board  of  Directors  of  the  national  organization,  delivered  an 
ultimatum  to  National  President  R.  F.  Woodhull  last  week,  demanding  that 
Woodhull  call  a  meeting  of  the  board  of  directors  of  the  association  in  Chicago 
not  later  than  July  15  and  threatening,  if  the  meeting  is  not  called,  to  secede 
and  to  make  public  "what  happened"  at  the  recent  meeting  of  the  finance  com- 
mittee. 


Efforts  to  get  in  touch  on  Wednesday  with 
National  President  Woodhull  and  Sydney  S. 
Cohen,  chairman  of  the  Board  of  Directors, 
failed.  At  the  national  offices  it  was  said  that 
both  were  out  of  town  and  their  whereabouts 
unknown.  Wednesday  was  July  15  and  it  was 
asked  if  they  were  in  Chicago. 

'We  do  not  know  where  they  are,"  was 
the  response. 

Steffes'  ultimatum  covered  three  particular 
points.  In  the  event  of  President  Woodhull's 
refusal  to  call  the  meeting,  he  said  he  would 
ask  six  other  board  members  to  join  with  him 
in  calling  the  meeting,  to  comply  with  the  by- 
laws stating  that  seven  directors  must  sound 
the  call  if  the  president  refuses  to  do  so. 

The  Northwest  leader  also  promised  to  rec- 
ommend the  withdrawal  from  the  national 
organization  of  the  Allied  group  and  other 
states  "not  in  favor  of  politics  within  the 
organization." 

The  third  promise  was  to  notify  theatre 
owners  of  what  transpired  at  the  recent  meet- 
ing of  the  finance  committee. 

The  session  of  the  finance  committee  is  a 
secret.  All  that  has  been  previously  known 
about  it  is  that  rumor  reported  differences 
between  the  committee  members  and  an  ad- 
journment without  the  transaction  of  any  busi- 
ness. Steffes  is  a  member  of  the  finance  com- 
mittee. 

In  the  past  the  Allied  group  has  charged  the 
national  organization  with  playing  too  much 
politics  and  thus  interfering  with  any  move- 
ments toward  real  exhibitor  progress.  Ap- 
parently the  same  "inactivity'  now  has  in- 
spired Steffes'  ultimatum. 


Changes  in  Warner  Branches 

Sam  E.  Morris,  general  manager  in  charge 
of  distribution  for  Warner  Bros.,  has  an- 
nounced a  number  of  appointments  of  ex- 
change managers.  E.  P.  Pickler  is  now  in 
charge  of  the  Charlotte  branch.  He  is  well 
known  in  film  circles,  particularly  in  the 
middle  west  where  until  recently  he  was  in 
charge  of  the  Indianapolis  office  of  Film 
Classics  of  Illinois. 

Paul  J.  Swift,  formerly  assistant  manager 
of  the  Vitagraph,  New  York  exchange,  has 
become  manager  of  the  Warner  branch  office 
in  New  Haven.  He  was  at  one  time  man- 
ager of  A.  B.  C.  Booking  Corporation  and 
later  held  an  executive  position  with  Pre- 
ferred Pictures. 

Thomas  E.  Burke,  newly-appointed 
branch  manager  in  Minneapolis,  enjoys  a 
wide  acquaintance  with  exhibitors  in  the 
middle  west  and  is  known  as  a  sales  execu- 
tive of  ability.  For  the  last  five  years  he 
has  been  selling  Warner  product  as  a  special 
representative  of  Finkelsteln  &  Rubin. 


There  is  little  question  but  that  Steffes  con- 
trols the  confidence  and  therefore  the  balance 
of  power  among  the  Northwest  exhibitors,  that 
he  is  in  a  position  to  make  good  his  threat 
to  secede  the  Northwest  group,  that  he  can 
bring  influence  to  bear  upon  at  least  a  few 
ether  groups  and  that  he  will,  as  he  threatens, 
"'Spill  the  beans"  about  the  finance  committee 
meeting. 


Modern  and  Capitol  in 
Providence  Qo  to 
Emery  Chain 

The  Modern  and  Capitol  Theatres  in 
Providence,  R.  I.,  have  passed  to  the  con- 
trol of  Alton  C.  Emery,  head  of  the  Emery 
Amusement  Corporation.  Thus  is  the  Emery 
Circuit  increased  to  five  houses  in  Provi- 
dence. The  other  theatres  are  the  Majestic, 
pictures;  Emery,  vaudeville  and  pictures,  and 
the  Rialto,  pictures.  The  Le  Roy  Theatre 
in  Pawtucket,  while  not  owned  by  Emery,  is 
controlled  by  him. 

Max  Nathanson,  who  has  beten  in  the 
theatrical  business  in  Providence  for  forty 
years,  has  sold  his  entire  interests  in  the 
Modern  and  Capitol. 

The  Modern,  closed  recently,  will  be  reno- 
vated and  reopened  in  August.  Martin  R. 
Toohey,  assistant  treasurer  of  the  Emery 
company,  will  continue  as  manager  of  the 
Emery  Theatre.  Matt  Reilly,  pioneer  Provi- 
dence exhibitor,  who  has  managed  the 
Majestic,  will  reopen  the  Modern  as  man- 
ager. Sol  Braunig,  who  has  been  in  charge 
of  the  Modern,  will  assume  the  post  as 
manager  of  the  Majestic.  The  Rialto  is  in 
charge  of  William  J.  Mahoney  and  Walter 
Part  is  manager  of  the  Capitol.  Roger  Ferri 
is  publicity  manager  of  all  the  houses. 

Alton  C.  Emery,  head  of  the  concern  that 
bears  his  name,  became  an  exhibitor  in 
Providence  about  twelve  years  ago  with  one 
theatre. 


EDWARDS— SNOW 

A  film  romance  of  several  years'  duration 
will  reach  its  climax  at  Christmas  in  the 
marriage  of  Neely  Edwards,  Universal  film 
comedy  star,  to  Marguerite  Snow,  one  of  the 
screen's  earlier  stars  who  returned  to  pic- 
tures recently. 

Announcement  of  the  engagement  was 
made  by  Miss  Snow  and  her  fiancee  recently. 
They  plan  to  make  the  coming  Christmas 
their  happiest  one  by  marrying  then. 


402 


MOVING   PICTURE  WORLD 


July  25,  1925 


Showmen  Protest  Led  Lesser 

To  Hold  West  Coast  Theatres 


Incorporations 


LOYALTY  to  the  field  in  which  they 
toiled  as  pioneers  were  the  prime  fac- 
tors in  keeping  Sol  Lesser  and  Gore 
Brothers  at  the  helm  of  West  Coast  Thea- 
tres and  kept  the  circuit  from  annexation  by 
other  interests. 

With  the  major  share  of  an  $8,000,000  sale 
offer,  the  biggest  deal  of  its  kind  yet  engi- 
neered, offered  them,  Lesser  and  the  Gore 
Brothers  decided  to  retain  their  hold  on  the 
syndicate  of  118  theatres  whose  building  up 
from  a  modest  enterprise  has  been  their 
life's  work. 

This  admission  was  made  by  the  prin- 
cipals in  explaining  their  refusal  to  consum- 
mate the  deal  after  Adolph  Ramish,  asso- 
ciate owner  of  West  Coast  had  disposed  of 
his  interest  to  Fox. 

In  their  final  breaking  off  of  negotiations 
Lesser  and  the  Gores  say  they  were  per- 
suaded by  a  storm  of  wired  entreaties  from 
exhibitors  all  over  the  country.  These  en- 
treaties strengthened  their  reluctance  to 
withdraw  from  an  organization  which  to- 
day constitutes  a  monument  to  their  efforts 
in  developing  the  exhibition  business  on  the 
Pacific  Coast. 

With  its  118  links,  West  Coast  Theatres 
is  a  bulwark  of  the  independent  cause.  Ever 
since  its  inception,  the  circuit  has  been 
operated  on  this  principle,  Lesser  and  the 
Gores  say,  selecting  the  best  product  offered 
and  upholding  the  independent  movement 
through  storm  and  calm. 

New  ownership  arrangements  will  not 
affect  the  conduct  of  the  West  Coast  chain 
along  the  course  it  has  been  following  say 
the  controlling  owners. 

Sol  Lesser  and  Abe  Gore,  who  participated 
in  the  negotiations  with  the  William  Fox 
representatives  in  New  York,  both  expressed 
their  satisfaction  with  the  outcome  of  the 
deal.  In  a  joint  statement  issued  after  an- 
nouncement of  the  transfer  by  Adolph  Ram- 
ish of  his  interest  they  said: 

"We  are  more  than  happy  to  have  as  our 
partners  William  Fox  and  E.  V.  Richards 
of  First  National.  An  alliance  with  the 
strength  of  these  men  and  their  organiza- 
tions brings  added  strength  into  West  Coast 
Theatres. 


"We  know  that  perfect  harmony  will  con- 
tinue to  prevail  through  our  new  associa- 
tion, and  that  the  expansion  program  to 
which  we  have  been  holding  will  go  on  with 
fresh  stimulus.  We  regret,  of  course,  the 
withdrawal  of  Adolph  Ramish,  whose  sup- 
port and  counsel  has  been  a  great  factor  in 
forging  the  West  Coast  chain. 

"You  can  say  for  us  that  we  are  glad  we 
did  not  sell  out,  in  spite  of  the  tempting 
offers  held  out.  The  announcement  that  we 
planned  to  sell  brought  wires  from  exhib- 
itors all  over  the  country  urging  us  to  stick 
with  them.  The  blood  of  the  showman  was 
in  our  veins  and  we  couldn't  quit  them." 

Lesser  has  been  a  leading  figure  in  the 
operation  of  West  Coast  film  theatres  since 
the  opening  of  his  first  house  in  San  Fran- 
cisco in  1907. 


The  motion  picture  business  In  New  York 
State,  from  the  standpoint  of  companies  In- 
corporating;, still  shows  evidence  of  the  usual 
summer  slump,  this  being-  especially  notice- 
able during:  the  past  week  when  but  six 
I'ompanie*  Incorporated  and  these  revealing: 
low  capitalisation  in  each  instance.  Those 
chartered  by  the  secretary  of  state  during: 
the  past  few  days  were:  Famenrt  Attractions, 
Inc.,  capitalized  at  $10,000,  with  Morris  It 
and  Isaac  Weinberg:,  William  RakofT,  New 
York  City;  Needle  Theatre  Corp.,  S25.000, 
Morris  Needle,  Louis  W.  Osterwels,  Michael 
Bresaler,  New  York  Cttys  Donwood  Theatre 
Corporation,  $2,000,  Thomas  E.  Donovan, 
Vincent  Paters,  Joseph  Tierney,  New  York 
City;  Clearftlm  Corporation,  Pelhnm  Manor, 
*10,O0O,  with  L«>n  Wagner,  Siground  Alter, 
B.  Salsman,  New  York;  Associated  Animators, 
Inc.,  91O.OO0,  Burton  F.  Glllett,  Edg;ewater, 
N.  J.;  Richard  M.  Haemer,  Stamford,  Conn.; 
Emanudl  Goldman,  New  York  City;  World's 
Fine  Arts,  Inc..  * '-•.-..< mm i.  j.  Harold  Kay,  New 
York;  Joseph  Lneetera,  Brooklyn;  Domlnlck 
Peparnto,  Newark,  N.  J. 


Western  Pennsylvania  Showmen 
Charge  Exchange  Carelessness 


THE  Motion  Picture  Theatre  Owners 
of  Western  Pennsylvania  held  a  grand 
rally  and  luncheon  meeting  at  the 
Hotel  Henry,  Pittsburgh,  at  noon  on  July  8. 
About  forty  exhibitors  were  present  as 
guests  of  the  organization. 

Out-of-town  exhibitors  complained  they 
are  receiving  their  film  shipments  with  ex- 
cess postage  thereon.  In  some  cases,  it  was 
said,  the  postage  on  the  film  cans  was  more 
than  twice  as  much  as  was  necessary,  and 
these  charges  the  exhibitor  has  to  pay.  It 
was  pointed  out  there  evidently  is  careless- 
ness in  the  shipping  rooms  of  the  exchanges 
which  the  managers  know  nothing  about. 
Accordingly,  the  organization's  Arbitration 
Board  has  arranged  to  meet  with  the  Film 
Board  of  Trade  and  endeavor  to  effect  a 
remedy. 

Fred  Herrington,  secretary  of  the  organ- 
ization, made  one  of  his  characteristic  ad- 
dresses. Fred  scored  the  "slackers,"  the 
theatre  owners  who  sit  back  and  let  "the 
other  fellow"  do  all  the  work.    He  stated 


Warner  Shows  "Something  Different" 

GOSH,  boys,  did  you  see  that  Warner  Brothers  insert  up  front? 
And,  aside  from  the  array  of  product  presented,  didn't  you  get  a 
thrill  to  see  someone  stepping  out  and  doing  something  new  and 
different? 

In  these  days  of  multi-colored  inserts  to  the  point  of  saturation, 
of  art  work  and  then  more  art  work,  of  high-speed  neck-and-neck  com- 
petition among  top-calibre  advertising  men,  the  Warner  forty  pages 
deserve  a  special  mention,.  Watt  Parker,  Director  of  Advertising  and 
Publicity,  and  his  assistant,  Matt  Taylor,  and  George  W.  Bonte,  artist, 
have  secured  a  striking  result  with  the  use  of  but  one  color — black. 

There  is  dignity,  strength,  clarity  and  all-around  effectiveness  to 
this  announcement  that  measures  up  to  the  importance  of  the  message 
it  carries.  The  insert  is  a  credit  to  the  man  who  produced  it  and  to  the 
organization  whose  product  it  sells. 

ROBERT  E.  WELSH. 


that  a  member  who  has  paid  his  dues  has 
merely  done  his  duty,  but  the  worthwhile 
member  goes  out  and  does  real  constructive 
work  for  the  organization.  Without  him 
the  body  could  not  stand.  He  praised  the 
work  of  the  Arbitration  Board,  stating  that 
the  members  of  the  board  gladly  give  their 
time  to  battle  for  the  exhibitors'  rights,  and 
in  many  cases  they  win  their  point  for  his 
benefit. 

The  greater  part  of  the  session  was  taken 
up  in  preparing  for  the  celebration  of 
Greater  Movie  Season.  The  principal  speak- 
ers on  this  event  were  Lee  Riley  of  New 
York,  representing  the  M.  P.  P.  D.  A.;  Harry 
Davis,  of  the  Harry  Davis  Enterprises;  D. 
A.  Harris,  of  the  Harris  Amusement  Com- 
pany, and  Milton  D.  Crandall,  of  the  Row- 
land and  Clark  Theatres. 

It  was  announced  that  Pittsburgh's  first- 
run  theatres  have  underwritten  the  expenses 
that  will  be  incurred  in  putting  over  Greater 
Movie  Season  in  the  local  territory.  How- 
ever, every  theatre  in  Western  Pennsylvania 
and  West  Virginia  is  expected  to  make  vol- 
untary contributions  to  the  fund.  The  money 
will  be  expended  chiefly  in  newspapers  and 
on  billboards.  These  advertisements  began 
their  appearance  in  the  local  territory  on 
July  17.  In  addition  to  the  billboard  stands 
that  the  organization  has  contracted  for,  the 
Pittsburgh  Billposting  Company  has  donated 
several  stands  to  the  campaign. 

Pittsburgh's  first-run  theatres  are  the 
Rowland  and  Clark  Theatres,  Harris  Amuse- 
ment Company,  Harry  Davis  Enterprises, 
Cameo  Theatre,  Olympic  Theatre,  Camera- 
phone  Theatre  and  Loew's  Aldine  Theatre. 


OPENS  DES  MOINES  BRANCH 

Producers  Distributing  Corporation  has 
opened  a  new  branch  office  at  1003  High 
Street,  Des  Moines.  This  Is  the  thirtieth 
branch  in  the  organization  and  is  in  charge 
of  E.  J.  Llpson,  formerly  Des  Moines  branch 
manager  for  Associated  Exhibitors. 

On  August  1.  Producers  Distributing  Cor- 
poration will  open  another  new  branch  office 
in  Portland,  Oregon. 


July  25,  1925 


MOVING   PICTURE  WORLD 


403 


Balaban-Katz  Stock  Booming; 

Near  High  Record  in  Chicago 


BALABAN  &  KATZ  was  active  near  its 
high  record  on  the  Chicago  Stock  Ex- 
change last  week  on  pool  operations 
backed  by  the  expectation  of  higher  earnings, 
due  to  the  opening  of  new  theatres,  and  on 
reports  of  the  continued  expansion  of  the  cor- 
poration in  the  motion  picture  field  of  the  Mid- 
dle West. 

Last  year  the  company  earned  around  $5.30 
a  share  on  its  common  stock,  but  increased 
business  and  mergers  during  the  current  year 
are  expected  to  add  very  materially  to  this 
figure,  according  to  sources  close  to  the  man- 
agement. The  six  Chicago  theatres  owned 
directly  by  the  corporation  are  now  showing 
to  about  275,000  people  a  week.  Early  in  August 
the  new  Uptown  Theatre  is  to  be  placed  in 
operation.  This  is  the  largest  of  the  circuit 
and  is  expected  to  show  to  around  70,000  a 
week,  bringing  the  local  attendance  to  over 
345,000. 


In  addition  to  the  theatres  directly  owned, 
an  interest  has  been  obtained  in  Lubliner  & 
Trinz,  who  control  nineteen  theatres  and  have 
five  more  theatres  building.  A  similar  co- 
operative agreement  has  been  effected  with  the 
Kunsky  Theatre  Enterprises,  Inc.,  which  con- 
trol a  number  of  large  theatres  in  Detroit  with 
a  capacity  of  about  50,000  persons  a  day. 

Two  additional  ventures  appear  even  more 
important  in  regard  to  the  position  of  the 
Balaban  &  Katz  group  in  the  picture  industry 
in  the  Middle  West.  One  of  these  is  the  Bala- 
ban &  Katz  Midwest  Theatres,  Inc.,  with 
stock  ownership  in  more  than  sixty  theatres 
outside  of  Chicago.  The  second  venture  is  the 
Balaban  Investment  Company,  which  was  or- 
ganized to  handle  the  Balaban  &  Katz  interest 
in  the  Associated  First  National  of  Illinois, 
Inc.,  the  Associated  First  National  Pictures, 
Inc.,  Delaware,  the  Second  National  Pic- 
tures of  Illinois,  Inc.,  and  the  Educational  Film 
Exchange  of  Illinois,  Inc. 


Elliott  Names  Committee  to 

Discuss  Equitable  Contract 


AT  the  New  Jersey  exhibitor  convention 
President  Joseph  M.  Seider  nailed  Fred- 
erick Elliott,  managing  director  of  the 
Independent  Motion  Picture  Association  of 
America,  to  a  pledge  that  his  organization 
would  within  two  weeks  appoint  a  committee 
to  confer  upon  an  equitable  contract.  Now 
Mr.  Elliott  writes  R.  F.  Woodhull,  president  of 
the  M.  P.  T.  O.  A,  that  he  has  fulfilled  this 
promise. 

The  letter  follows : 

"In  accordance  with  my  promise  to  you  and 
your  associates  at  the  annual  convention  of  the 
Motion  Picture  Theatre  Owners  of  New  Jer- 
sey, held  at  Asbury  Park  on  June  29,  I  de- 
sire to  advise  that  this  association  at  a  meeting 
held  on  the  8th  inst.  appointed  a  Conference 
Committee  of  three  members  to  confer  with 
a  similar  committee  from  the  Motion  Picture 
Theatre  Owners  of  America  on  the  question 
of  a  new  uniform-equitable  contract  fair  to 
all   parties   concerned.    This   committee  con- 


sists of  Oscar  Neufeldt,  De  Luxe  Films,  Phil- 
adelphia; Jack  Bellman,  Renown  Pictures, 
New  York,  and  Joe  Klein,  Chesterfield  Mo- 
tion Pictures  Corporation,  New  York. 

"Upon  receipt  of  advices  from  you  of  the 
appointment  of  your  committee,  I  will  be  glad 
to  confer  with  you  regarding  arrangements  for 
a  joint  meeting  in  New  York  at  a  place  and 
date  to  be  mutually  agreed  upon.  I  am  for- 
warding a  copy  of  this  letter  to  Sydney  S. 
Cohen,  chairman,  Board  of  Directors,  M.  P. 
T.  O.  A.,  also  to  Joseph  M.  Seider,  chair- 
man, Arbitration  Committee. 

"With  assurance  that  it  is  my  pleasure  to 
convey  the  report  of  the  action  taken  by  our 
association,  and  trusting  that  the  conference 
will  be  productive  of  an  equitable  agreement, 
of  mutual  benefit  to  the  organizations  which 
we  represent,  I  remain 

"Very  truly  yours, 
"FREDERICK  H.  ELLIOTT." 


Hannibal,  Mo*,  Excited  Over 

Proposed  Universal  Theatre 


UNIVERSAL  will  build  a  1,700-seat 
picture  theatre  to  cost  upwards  of 
$250,000  at  Hannibal,  Mo.  Announce- 
ment to  that  effect  made  by  the  St.  Louis 
offices  of  Universal  has  caused  a  sensation  in 
St.  Louis  and  Missouri  film  circles. 

"They  locked  us  out  of  the  town,"  was  the 
explanation  at  the  Universal  office. 

It  is  said  that  an  option  has  been  taken  on 
a  prominent  downtown  location  as  the  site  for 
the  new  house  and  that  construction  will  get 
under  way  in  the  near  future. 

At  present  all  of  the  theatres  in  Hannibal 
are  controlled  by  Mr.  and  Mrs.  C.  W.  Lilly. 
The  houses  are  the  Star,  Orpheum,  Opera 
House  and  a  small  popular  price  picture 
house.  The  Orpheum,  closed  for  the  sum- 
mer, plays  vaudeville  and  pictuj  s  on  Sat- 


urdays and  Sundays  during  the  regular  sea- 
son. The  Opera  House  has  not  been 
operated  for  many  months. 

The  decision  to  build  in  Hannibal  is  said 
to  have  followed  unsuccessful  efforts  to 
close  with  the  Lilly  houses  on  the  Universal 
product  for  the  new  season.  The  points  of 
contention  are  said  to  have  been  the  prices 
and  number  of  pictures  to  be  used.  Nego- 
tiations on  the  new  contracts  have  been 
under  way  for  some  time  and  resulted  in  a 
visit  of  a  special  representative  from  the 
home  offices  to  Hannibal. 

It  is  said  that  the  Hannibal  houses  were 
willing  to  take  some  of  Universale  Jewels 
and  a  large  block  of  the  program  pictures, 
but  that  they  wouldn't  agree  to  meet  the 
price  set  on  the  film. 


State  Rights  Sales 


Louise  Auerbach,  representing  Export  & 
Import,  closed  a  contract  last  week  with 
Warner  Bros,  for  the  distribution  in  Japan 
of  the  entire  Warner  output  for  1925-1920. 
This  includes  the  Warner  Forty  comprising 
the  coming  year's  schedule.  The  deal  is  said 
to  involve  a  record  price. 


William  Skirboll,  president  of  the  Skirboll- 
Gold  Seal  Productions  with  headquarters  at 
Cleveland  has  acquired  the  territorial  rights 
for  the  state  of  Ohio  for  Henry  Ginsberg 
productions,  Banner  Productions  and  Royal 
pictures. 

A  branch  office  of  Skirboll  productions  has 
also  been  established  at  Cincinnati  to  facili- 
tate shipments  and  service  to  exhibitors. 


A  distribution  contract  for  the  release  of 
B.  P.  Schulberg  Production's  new  program  of 
Eighteen  Preferred  Pictures  in  the  St.  Louis 
territory,  has  been  signed  between  J.  G. 
Bachmann,  general  manager  of  distribution 
for  the  Schulberg  organization,  and  Skouras 
Brothers,  owners  of  the  St.  Louis  Exchange. 

Cohen  Asks  Exhibitors 
For  Mailing-Cost 
Data  at  Once 

United  States  Senator  George  H.  Moses, 
chairman  of  the  special  committee  consid- 
ering the  Postal  I  ncrease  Bill  for  presen- 
tation to  Congress  next  December,  has 
written  National  President  R.  F.  Woodhull  of 
the  M.  P.  T.  O.  A.  that  a  hearing  has  been 
set  for  August  3  in  New  York  City.  At  that 
time  exhibitors  will  file  a  brief  of  objections 
to  a  continuation  of  the  proposed  increase. 
Other  hearings  will  be  held  throughout  the 
country. 

In  a  letter  to  Moving  Picture  World, 
Sydney  S.  Cohen,  chairman  of  the  Board  of 
Directors  of  the  M.  P.  T.  O.  A.,  says:  "We 
are  at  this  time  gathering  statistics  and 
facts  as  to  the  additional  cost  the  increase 
has  caused  theatre  owners,  but  it  will  be 
necessary  for  theatre  owners  to  forward  us 
at  once  data  and  information  as  to  the  effect 
of  this  advance  in  parcel  post  and  mail  costs 
has  had  on  them  in  the  operation  of  their 
theatres.  Because  of  the  shortness  of  time, 
we  would  appreciate  this  information  being 
sent  to  us  at  once." 

Fitzpatrick-'McElroy  Buy 
Valuable  Chicago  Site 

Deeds  have  been  executed  transferring  to 
Blair  McElroy,  treasurer  of  the  Fitzpatrick- 
McElroy  Company  of  Chicago,  and  to 
Charles  Haas,  pioneer  business  man  of  Blue 
Island,  three  pieces  of  property  located  at 
the  main  corners  of  Vermont  Street  and 
Western  Avenue,  Blue  Island. 

The  title,  taken  in  the  name  of  Blair 
McElroy  and  Charles  Haas,  covers  all  the 
business  frontage  on  Western  Avenue  and 
150  feet  on  Vermont  Street.  The  action 
of  all  parties  represented  in  the  transfer  in 
merging  this  property  into  one  extensive  and 
substantial  holding  makes  it  one  of  the  most 
— if  not  the  most — valuable  piece  of  subur- 
ban corner  property  in  Cook  County. 

No  announcement  has  been  made  as  to 
the  future  plans  for  the  development  of 
this  property. 


404 


MOVING   PICTURE  WORLD 


July  25,  1925 


Free  Casting  Bureau  Formed 

For  "Extras"  in  Hollywood 


AT  the  directors  meeting  of  the  Associa- 
tion of  Motion  Picture  Producers  held 
July  15  at  Hollywood,  it  was  unanimously 
decided  to  maintain  and  operate  their  proposed 
casting  bureau  for  extra  or  day  employees  on  an 
absolutely  free  basis.  Specifically,  this  means 
that  the  agents'  commission  that  has  been  paid 
by  the  extra  in  the  past  is  absolutely  eliminated. 
Heretofore  the  extra  has  paid  10  per  cent, 
and  upward  daily  to  an  agency  for  securing 
his  position.  Under  this  new  arrangement  the 
full  amount  of  the  voucher  will  go  to  the  em- 
ployee. 

The  decision  to  maintain  an  absolutely  free 
bureau  is  the  result  of  a  long  thorough  study 
by  the  association,  a  co-operative  survey  and 
helpful  suggestions  from  the  Russell  Sage 
Foundation,  and  with  the  approval  of  the  Cali- 
fornia State  Labor  Commission. 

This  is  considered  a  most  constructive  step. 
The  economic  results  of  establishing  this  bureau 
may  be  more  far  reaching  than  anything  yet 
done  in  relation  to  employees.  It  may  wipe 
out  of  existence  all  questionable  employment 
agencies,  make-up  schools,  schools  for  act- 
ing, scenario  schools  and  other  pretended 
agencies  preying  on  a  gullible  public  and  giving 
nothing  in  return. 

The  records  in  the  office  of  the  Labor  Com- 
mission show  that  in  the  past  ten  years  eighty- 
five  agencies  have  been  closed  because  of 
their  questionable  methods  or  have  gone  out 
of  business  through  lack  of  support.  This  en- 
tire matter  is  in  the  hands  of  the  executive 
committee  of  the  association  for  execution,  and 
in  the  near  future  they  will  arrange  for  the 
financing  of  this  bureau  and  the  establishment 
of  its  offices. 

It  is  the  determination  of  the  producers  to 
make  the  bureau  the  office  of  the  extras,  and 
it  will  be  operated  on  a  basis  of  absolute  fair- 
ness. It  is  interesting  to  note  that  annually 
this  industry  has  over  200,000  placements  of 
casual  labor,  the  largest  number  of  casual  labor 
placements  of  any  industry,  and  these  are 
divided  among  approximately  30,000  people. 

Davis  Sensitometer 
Hailed  as  Aid  to 
Better  Films 

Selection  of  movie  films,  camera  ;>latc;,  and 
printing  papers  suitable  to  the  work  in  ha  d 
is  to  be  aided  by  an  instrument  for  the  test- 
ing and  standardizing  of  light  sensitive  emul- 
sions developed  by  Raymond  Davis,  Chief  of 
the  Photographic  Laboratory  of  the  Bureau 
of  Standards,  of  the  Commerce  Department, 
and  known  as  a  sensitometer. 

The  emulsions  with  which  plates,  films,  an  i 
papers  are  coated  vary  considerably  in  sp-.'ei 
and  contrast,  and  in  sensitiveness  to  light  of 
different  colors.  All  of  these  properties  affect 
the  use  to  which  the  product  can  be  put.  A 
fast  plate  or  film  is  needed  for  recording 
swiftly  moving  objects,  a  contrasty  plate  for 
use  on  cloudy  days,  a  soft  plate  in  brilliant 
sunshine.  Brilliantly  colored  objects  are  rend- 
ered best  by  a  plate  and  color  filter  combina- 
tion giving  the  same  color  sensitiveness  as  the 
eye,  while  in  photographing  distant  mountains 


or  making  airplane  maps  a  greater  sensitive- 
ness to  red  is  needed. 

The  Davis  sensitometer  will  permit  the  exact 
measurement  of  all  these  factors,  and  the  set- 
ting up  of  standards  for  them.  It  is,  in  effect, 
an  instrument  for  giving  a  precisely  known 
set  of  exposures  to  a  strip  of  the  emulsion, 
and  for  making  these  exposures  with  a  light 
of  known  intensity  and  color.  The  darkness 
of  the  exposed  strips  is  measured  by  means  ot 
a  photometer  to  obtain  values  for  plotting 
curves  of  the  densities.  From  these  curves  the 
speed  and  other  characteristics  are  obtained. 


Philadelphia  Critics 

May  Review  "Shorts" 

The  short  subject  exploitation  work  recently 
begun  in  New  York  City  is  spreading  to  other 
cities.  Abe  L.  Einstein,  director  of  advertis- 
ing and  publicity  for  the  Stanley  Theatres  of 
America,  recently  was  host  at  a  luncheon  in 
Philadelphia  to  the  photoplay  editors  of  the 
Philadelphia  newspapers,  to  which  various  ex- 
change managers  handling  short  subjects  were 
invited.  Discussion  centered  around  the  ad- 
visibility  of  including  with  the  criticism  of  fea- 
tures a  review  of  the  short  subjects  on  the 
same  bill.  The  critics  agreed  that  it  should  be 
done. 

The  idea  of  such  promotion  work  was  con- 
ceived by  Gordon  S.  White,  director  of  adver- 
tising and  publicity  of  the  Educational  Film 
Exchange,  Inc.  C.  S.  Goodman,  manager  of 
the  Philadelphia  Educational  Exchange,  assisted 
in  planning  the  luncheon. 


NO  ACTION  ON  A.  M.  P.  A.  OUTING 

Chorus  girls,  if  they  be  pretty,  still  have 
the  power  of  attracting  a  good  attendance  of 
men  when  they  appear.  This  was  again 
proved  at  the  weekly  luncheon  of  the  As- 
sociated Motion  Picture  Advertisers  at  the 
White  Horse  Tavern  on  Thursday.  July  9. 
The  members  of  the  "My  Girl"  chorus,  play- 
ing at  the  Vanderbilt,  were  brought  over  by 
Lou  Levenson,  noted  student  of  feminine 
beauty  and  press  agent  for  the  sliow,  and 
introduced  one  by  one  to  a  numerous  and 
highly  appreciative  audience. 

The  guest  of  honor  and  principal  speaker 
was  Elliott  Nugent,  youthful  stage  star  and 
playwright  who  has  recently  attained  stellar 
honors  on  fhe  screen  with  "Headlines." 

There  was  some  talk  started  by  Frank 
Conklin  about  a  proposed  big  summer  outing 
and  show  of  the  A.  M.  P.  A.  at  a  Long  Island 
resort  under  consideration  for  the  month  of 
August,  but  no  action  will  be  taken  until 
the  matter  has  been  gone  over  more  carefully 
at  a  coming  closed  meeting  of  the  organiza- 
tion. 

The  session  was  presided  over  by  Vice- 
President  Charles  Barrell,  who  acted  as  bark- 
er in  the  absence  of  President  A.  M.  Botsford. 


BUYS    CONTROLLING    INTEREST  IN 
CIRCUIT 

The  controlling  interest  in  the  Harlem 
Theatres  conducted  by  Benj.  Sherman  and 
Jack  Steinman  has  been  purchased  by 
Charles  Steiner,  Harry  Blinderman  and  Jack 
Schwartz.  Incidentally,  Benjamin  Sherman 
and  Samuel  Freedman  will  remain  on  the 
Board  of  Directors. 

The  theatres  involved  In  the  transaction 
include  the  Harlem-Grand,  125th  Street;  the 
Harlem-King,  Third  Avenue  and  126th 
Street;  the  Stadium,  Third  Avenue  and  119th 
Street;  the  Palace,  122nd  Street  and  Second 
Avenue,  and  the  Cosmo,  116th  Street  and 
Third  Avenue. 


Canada  to  Qet  Full  Credit 
For  Locale  of  Sills  Film 

Official  confirmation  that  Canada  is  to 
receive  full  credit  in  the  new  First  National 
release,  "The  Knockout,"  starring  Milton 
Sills,  was  contained  in  a  letter  from  Earl 
Hudson  of  First  National  Productions,  New 
York,  to  Raymond  S.  Peck,  director  of  the 
Canadian  Government  Motion  Picture 
Bureau,  Ottawa,  portions  of  which  were 
published  in  the  Ottawa  Morning  Journal  on 
July  9.  This  followed  the  suggestion  in 
Canadian  Parliamentary  circles  that  legisla- 
tive action  would  be  recommended  in  the 
Canadian  House  of  Commons  if  American 
producers  intended  coming  into  Canada  for 
the  use  of  Canadian  scenery  only  to  have 
the  story  of  the  picture  indicate  some  other 
country.    Mr.  Hudson  wrote: 

"There  is  no  occasion  for  anyone  to  feel 
any  doubt  or  uncertainty  about  not  only  the 
willingness  but  the  determination  of  First 
National  to  give  Canada  and  that  portion  of 
its  natural  resources  visualized  in  the  pro- 
duc*:^n  full  and  complete  credit  on  the 
screen.  We  feel  that  the  Canadian  Govern- 
ment Motion  Picture  Bureau  and  its  execu- 
tive staff  are  entitled  to  this  public  expres- 
sion of  appreciation." 


DENIES    EXPORT   AND  IMPORT 
INJUNCTION 

Judge  Levy  of  the  Supreme  Court  denied 
the  injunction  asked  by  Export  &  Import 
Film  Company  to  restrain  B.  P.  Schulberg 
Productions  from  negotiating  with  other 
sources  for  the  foreign  distribution  of  the 
twenty  Preferred  Pictures  for  1925-1926. 
Export  &  Import  handled  the  foreign  sales 
of  the  Schulberg  product  during  the  past 
season  and  claiming  a  four  years'  contract, 
sought  to  prevent  B.  P.  Schulberg  Produc- 
tions from  offering  the  new  twenty  for  sale 
elsewhere. 

The  affidavit  filed  last  month  by  J.  G. 
Bachmann,  general  manager  of  distribution 
for  Schulberg  Productions,  answered  the  al- 
legations by  Export  with  the  claim  that  the 
contract  between  them  called  for  yearly  op- 
tions on  the  mutual  agreement  to  advances 
based  on  a  fair  sales  valuation.  Mr.  Bach- 
mann's  claims  were  upheld  by  the  court's 
decision. 


MOVIE  MEN  IN  REALTY  DEAL 

Weiss  Brothers,  operating  in  concert  with 
Nathan  Lamport,  Aaron  Mintz  and  Samuel 
Lesselbaum  of  the  Premier  Amusement  Com- 
pany, operating  a  circuit  of  motion  picture 
theatres  in  Brooklyn,  N.  Y.,  have  bought  the 
112  acre  Hillcrest  Golf  Course  at  Jamaica, 
L  t 

Weiss  Brothers  with  Aaron  Mintz  and 
Samuel  Lesselbaum  have  also  purchased  the 
old  Batterman  estate  of  82  acres  which  di- 
rectly adjoins  the  golf  course.  This  property 
has  been  in  the  family  of  the  famous  Broad- 
way, Brooklyn,  merchant  for  a  period  of  over 
twenty  years. 

The  purchasers  have  made  comprehensive 
plans  for  the  complete  development  of  this 
large  and  valuable  tract.  The  Batterman 
estate  will  be  cut  up  into  individual  home 
sites  and  will  offer  to  the  prospective  pur- 
chaser a  marvelous  opportunity  to  participate 
in  a  very  desirable  development  under  the 
most  modem  and  ideal  conditions. 


BUXBAUM  GETS  DIAMOND  RING 

Harry  H.  Buxbaum,  the  new  manager  of 
Fox  Film  Corporation's  New  York  Exchange, 
received  a  fine  tribute  from  his  former  co- 
workers in  the  New  York  Exchange  of  First 
National,  of  which  he  was  manager  until  his 
connection  with  the  Fox  company. 

As  a  token  of  their  esteem  the  employees 
of  the  local  First  National  Exchange  gave 
Mr.  Buxbaum  a  diamond  ring,  to  the  pur- 
chase of  which  every  one  In  the  office  con- 
tributed. 


EXHIBITORS'  NEWS  AND  VIEWS 

EDITED  BY  SUMNER  SMITH 


Port  Henry,  N.  Y,,  Coal  Mines 

About  to  Reopen,  Papers  Say 


Things  are  looking  a  little  better  for  Lew 
Fischer,  who  has  a  theatre  in  Port  Henry, 
N.  Y.,  the  newspapers  announcing  that  the 
iron  mines  there  are  about  to  resume  full 
blast.  If  such  proves  the  case,  it  will  mean 
hundreds  of  dollars  to  Mr.  Fischer.  For 
the  past  year  or  two,  since  the  mines  were 
closed  down,  Mr.  Fischer,  like  many  another 
business  man  in  the  little  village,  has  gone 
along  hoping  against  hope  and  making  little 
or  no  money. 


Little  more  than  mere  honor  attaches  it- 
self to  the  selection  of  Fred  Myers  of  the 
Mark  Strand  Theatre  in  Albany  as  delegate 
to  the  state  convention  of  the  Knights  of 
Pythias.  It's  all  right  to  be  named  as  dele- 
gate, but  not  when  the  convention  is 
scheduled  to  be  held  in  one's  home  city.  As 
delegate,  Mr.  Myers  will  have  to  walk  just 
about  two  blocks  to  the  convention. 


The  orchestra  at  the  Strand  in  Schenectady 
has  been  dispensed  with  and  an  organ  is  now 
supplying  music     W.    W.    Farley,  who 

runs  this  house  as  well  as  the  State  Theatre, 
is  planning:  to  install  a  large  orchestra  In 
the  latter  house  when  the  season  opens  In 
the  fall.  Under  the  management  of  Mr. 
Parley,  more  newspaper  advertising  is  being 
done  in  Schenectady  these  days  by  the 
Albany,  State  and  Strand  theatres  than  ever 
before.  Instead  of  cutting  down  his  news- 
paper ads  for  the  summer,  Mr.  Farley  has 
increased  them  three-fold. 


Having  completed  the  repairs  on  his  resi- 
dence, and  with  competent  help  throughout 
the  house,  Claude  Fish,  who  runs  the  Ameri- 
can Theatre  in  Schenectady,  doesn't  see  any 
reason  under  the  sun  why  he  should  spend 
seven  nights  out  of  the  week  cooped  up  in 
his  ticket  office.  All  of  which  is  by  way  of 
explaining  that  Mr.  Fish  was  enjoying  him- 
self in  his  automobile  last  Tuesday  night. 
With  summer  in  full  swing  in  Schenectady, 
Thursday  and  Friday  nights  are  better 
business  getters  these  days  than  Saturday 
and  Sundays,  when  thousands  are  motoring 
or  spending  the  day  in  the  country. 


Miss  Margaret  Sullivan  of  the  San  Souci, 
in  Watervliet,  left  Saturday  for  a  week's 
vacation.  Sh-h-h,  they  say  that  she  took 
the  train  for  Montreal. 


Uly  S.  Hill  looms  up  big  in  red  letters  on 
the  banner  stretching  across  the  building 
recently  acquired  in  Albany  and  which  will 
be  torn  down  and  replaced  by  a  $500,000 
theatre  owned  and  operated  by  the  Strand 
interests,  of  which  Mr.  Hill  is  the  managing 
director  in  Albany  and  Troy.  The  banner 
states  that  the  theatre  will  be  under  the 
personal  management  of  Mr.  Hill. 


Tom  Thornton,  who  runs  the  Orpheum  in 
Saugerties,  was  a  welcome  visitor  along  Film 
Row  one  day  last  week,  incidentally  meeting 
his  relative,  Arthur  S.  Thornton  of  Williams- 
town.  The  Thornton  boys  are  good  buyers 
and  no  sooner  do  they  arrive  along  Film 
Row  than  the  word  speeds  from  exchange  to 
exchange. 


It  was  so  hot  in  Schenectady  one  day  a 
week  or  so  ago  that  Miss  Betty  Feuer,  who 
runs  the  Crescent  Theatre  in  that  city,  stood 
outside  of  the  ticket  booth  rather  than  re- 
main in  the  rather  tiny  enclosure,  where  the 


mercury  hovered  around  the  100  mark.  From 
her  position  outside  Miss  Feuer  passed  out 
the  tickets  to  the  patrons,  made  the  change 
and  tried  to  keep  as  cool  as  possible. 


Joe  Braff,  who  is  known  along  Film  Row 


The  Loud  Pedal 


Here's  one  way  in  which  any  the- 
atre should  obtain  publicity  aplenty, 
providing  the  organist  is  willing.  The 
other  day  Ted  Meyn,  organist  at  the 
Pantages  Theatre,  Kansas  City,  snick- 
ered at  tradition  and  betook  upon  him- 
self a  permanent  wave  at  a  popular 
downtown  beauty  parlor.  The  next 
day  all  newspapers  were  literally 
"slopping  over"  with  news  of  the 
event,  the  Kansas  City  Star  using  a 
front  page  column,  while  the  Journal- 
Post  did  equally  as  well. 

"If  young  Mr.  Paris  of  Troy  were 
asked  to  judge  a  beauty  contest  in 
Kansas  City  today  he  probably  would 
pass  up  the  goddesses,  Venus,  Juno 
and  Minerva,  and  dump  a  peck  of 
'golden  apples  into  the  lap  of  Ted 
Meyn,  organist  at  the  Pantages  The- 
atre," began  the  Star's  story. 

Moving  Picture  World's  exploitation 
expert,  Epes  Winthrop  Sargent,  has  no 
comment  other  than  that  the  outlook 
for  baldness  never  was  brighter. 


as  "alias  Mr.  Proctor,"  and  who  has  been 
running  the  Lyric  in  Albany  and  the  Hudson 
in  Watervliet,  notified  all  the  exchanges  the 
past  week  that  he  had  decided  to  close  his 
houses  for  the  remainder  of  the  summer. 
There  is  a  rumor  to  the  effect  that  Mr.  Braff 
is  planning  to  re-enter  the  furniture  busi- 
ness. 


Take  any  warm  evening  and  it's  an  almost 
sure  bet  that  Walter  Suckno  of  the  Albany 
and  Regent  theatres  in  Albany  is  enjoying 
the  bathing  at  Ford's  Beach.  The  dip  serves 
a  two-fold  purpose,  giving  Mr.  Suckno  plenty 
of  pep  when  he  returns  in  time  for  the  nine 
o'clock  show,  and  incidentally  taking  off  a 
few  pounds  of  avoirdupois. 


George  Cohen,  with  a  chain  of  houses  in 
Newburgh  and  Poughkeepsie  and  a  new  the- 
atre in  process  of  construction  in  Newburgh, 
also  runs  the  Plaza  Hotel  in  that  city.  All 
ih  all,  Mr.  Cohen  is  almost  as  busy  as  his 
namesake  who,  howeverk  is  a  bit  better 
known. 


What  do  you  suppose  George  Roberts,  who 
used  to  run  the  Grand  in  -Scotia  and  a  couple 
of  houses  in  Rotterdam  and  Burnt  Hills,  is 
doing  these  days  to  gather  an  honest  dollar? 
Nothing  more  or  less  than  running  a  gasoline 
station  on  the  main  trunk  line  near  Amster- 
dam, and  so  successful  has  he  been  that  he 
has  erected  a  new  residence  nearby.  And 


now  comes  in  the  old  movie  hankering,  for 
he  is  considering  the  advisability  of  running 
a  couple  of  reels  a  night  for  free  entertain- 
ment of  tourists  spending  the  night  on  free 
camping  grounds  back  of  the  gas  station  and 
hot  dog  stand. 


E.  E.  Chase  of  Pine  Plains  and  Frank  L 
Asher  of  Rhinebeck  both  well  known  ex- 
hibitors in  Dutchess  county,  are  busy  these 
days  in  arranging  for  the  annual  county  fair. 
The  two  have  been  running  the  fair  for 
several  years. 


It's  time  that  Ollie  Stacey  of  the  Majestic 
in  Albany  searched  around  and  found  a  rab- 
bit foot.  Every  time  he  has  attempted  to 
run  the  fight  pictures  this  year,  he  has  had 
a  bad  break  with  the  weather  man  doing 
the  trick.  If  it  didn't  rain  cats  and  dogs  on 
the  night  the  pictures  were  shown,  then  the 
day  became  so  hot  that  no  one  came  down- 
town during  the  evening. 


James  E.  Roach,  recently  named  manager 
of  the  three  Farley  theatres  in  Schenectady, 
isn't  a  newcomer  in  the  business  by  any 
means,  although  he  hasn't  been  seen  around 
Sohenectadly  fox"  several  years.  Until  re- 
cently Mr.  Roach  ran  the  Idle  Hour  and  the 
Globe  theatres  in  Kansas  City,  coming  east 
when  he  received  word  that  one  of  his  par- 
ents was  ill.  Mr.  Roach  certainly  doesn't 
belong  to  any  union,  even  if  there  was  such 
a  thing  among  theatre  managers,  for  he  has 
been  arraving  at  the  State,  where  he  makes 
his  headquarters^  at  9  a.  m„  and  remaining 
until  midnight.  He  is  using  young  men  for 
ushers  instead  of  women,  in  all  three  houses, 
claiming  that  they  can  hold  their  heads  in 
handling  a  crowil  better  than  women.  Frank 
Hickey  is  still  treasurer  of  the  Farley  in- 
terests in  Schenectady. 


Oscar  Perrin  has  booked  "The  Iron  Horse" 
for  a  straight  two  weeks  at  the  Leland  in 
Albany  early  this  fall  and  may  possibly  use 
the  picture  as  marking  the  opening  of  his 
fall  season.  The  last  picture  to  be  run  for  a 
straight  two  weeks  at  the  Leland  was  "Little 
Old    New  York." 


What's  Harry  McNamara  of  Valatie  trying 
to  do?  Shift  some  of  the  work  over  to  Mrs. 
McNamara?  Certainly  looks  that  way,  for 
whenever  Mr.  McNamara  comes  to  Film  Row 
these  days  the  Mrs.  is  with  him  and  what's 
more  she  carries  the  book  containing  the 
theatre's  bookings. 


Don't  bother  asking  John  Myers,  who  runs 
the  Star  in  Schenectady  and  the  Grand  in 
Scotia,  in  conjunction  with  his  daughter,  as 
to  his  vacation  plans.  You  will  be  wasting 
your  breath.  In  the  first  place  Mr.  Myers 
works  during  the  day  as  a  guard  for  the 
Schenectady  Trust  Company,  spends  his  eve- 
nings— and  there  are  seven  show  nights  to 
the  week  in  Schenectady — at  the  theatres, 
and  then  if  he  has  any  time  left  on  his 
hands  gets  busy  as  an  organizer  and  dis- 
trict deputy  for  the  Woodmen  of  America. 
There  is  one  satisfaction,  however,  to  Mr. 
Myers,  and  that  is  that  both  houses  are  now 
paying  propositions  instead  of  being  the 
white  elephants  they  once  were. 


George  Dwore,  who  is  assisting  his  father 
in  running  the  Capitol  and  Cameo  theatres 
in  Schenectady,  and  who  was  recently  elected 
as  secretary  of  the  Albany  Zone,  is  spending 
considerable  more  time  in  Albany  and  along 
Film  Row  than  in  the  past.  Mr.  Dwore  is 
well  qualified  for  his  new  position,  and  hav- 
ing recently  graduated  in  law  brings  to  the 
Zone  a  legal  aspect. 


It  looks  as  though  there  will  be  many  ex- 
hibitors in  town  on  July  20  for  the  next 
meeting  of  the  Arbitration  Board.  Some- 
thing like  thirty  cases  are  scheduled. 


406 


After  a  five  months'  personal  appearance 
tour,  during  which  she  made  182  personal 
appearances,  addressed  24  women's  clubs  and 
dined  with  6  governors  and  14  mayors,  Pris- 
cilla  Dean  has  returned  to  Hollywood  to  re- 
sume her  starring  contract  with  Hunt 
Stromberg. 


Buffalo,  N.  Y. 

The  Kreiger  Brothers  have  taken  over  the 
Ellen  Terry,  Star  and  Marlowe  theatres, 
formerly  controlled  by  the  Border  Amuse- 
ment Company  in  Buffalo.  The  Ellen  Terry 
will  be  closed  for  a  month  for  repairs  and 
redecoration. 


Fred  Schweppe  has  closed  the  Amusu  In 
Elmira  for  the  summer.  He  will  enlarge  the 
capacity  to  1,200,  put  in  new  seats,  install 
a  new  organ  and  lighting  and  ventilating 
systems.     The  work  will  cost  about  $50,000. 


H.  M.  Addison,  manager  of  the  O.  S.  Hath- 
away theatres  in  Binghamton,  will  join  his 
family  at  Wildwood,  N.  J.,  the  latter  part  of 
July  for  a  brief  vacation. 


H.  L.  Averill  has  removed  his  motion  pic- 
ture equipment  from  the  Opera  House  in 
Palmyra,  N.  Y.,  to  Grange  Hall,  where  he  has 
started  a  film  program.  Meanwhile  repairs 
on  the  Opera  House,  necessitated  by  the 
recent  fire,  are  rapidly  approaching  comple- 
tion. 


The  committee  appointed  at  the  recent 
Syracuse  convention  of  the  M.  P.  T.  O.  of  N. 
Y.,  Inc.,  has  completed  the  new  by-laws,  a 
copy  of  which  has  been  sent  by  Committee 
Chairman  A.  C.  Hayman  of  Niagara  Falls  to 
the  chairman  of  the  Albany  zone  for  ap- 
proval. 


Arthur  L.  Skinner,  manager  of  the  Victoria, 
Buffalo,  is  spending  a  week's  vacation  at  his 
new  summer  home  at  Point  Ablno,  near 
Crystal  Beach,  Ontario. 


The  new  Palace  Theatre  which  Paramount 
has  leased  in  Lockport,  N.  Y.,  will  be  opened 
on  July  18. 


The  Shea  Amusement  Company  has  en- 
tered into  an  agreement  with  Barney  Woh- 
winkle  to  lease  the  new  picture  house  which 
the  latter  will  build  In  East  Genesee  Street, 
Buffalo.  The  house  will  seat  1,700.  It  will 
be  on  the  site  of  Mr.  Wohwlnkle's  present 
Oriole  Theatre,  which  he  has  operated  for 
the  last  decade. 


F.  N.'»  Charlotte  Branch  Moves 

First  National's  branch  office  In  Charlotte, 
N.  C,  has  been  moved  from  12  South  Church 
Street,  to  its  new  quarters  at  300  West  Third 
Street. 


MOVING    PICTURE  WORLD 


Ohio 

The  Family  Theatre,  Milford,  Ohio,  which 
Charles  T.  Johnson,  a  prominent  local  busi- 
ness man,  has  conducted  as  a  hobby  for 
several  years,  has  passed  into  possession  of 
Charles  Weigel,  Cincinnati  attorney,  who 
operates  a  number  of  houses  throughout  the 
Miami  Valley.  Weigel  will  remodel  the 
house  throughout. 


The  State  Theatre,  Salem.  Ohio,  is  under- 
going extensive  alterations,  including  a  new 
entrance  on  the  main  street.  Manager  C.  V. 
Rakestraw  says  the  original  entrance  on  a 
side  street  was  entirely  inadequate. 


The  Zeis  Motion  Picture  Attractions,  under 
management  of  Waid  Zeis,  began  a  tour 
recently  under  the  auspices  of  the  merchants 
in  a  circuit  of  Ohio  towns. 


Allen  Simmons  of  the  Allen  Theatre, 
Akron,  believes  that  some  of  the  Michigan 
waters  will  have  to  be  replenished  with  fish 
soon.  Simmons  is  now  on  a  three-weeks' 
fishing  trip  at  Nipissing,  Mich. 


Akron,  Ohio,  has  formed  a  local  theatrical 
club  for  social  purposes,  of  which  James 
Dunlevey,  manager  of  the  Strand  Theatre,  is 
the  executive  head. 


Walter  Hiers  in  a  scene  from  "Oh,  Bridget," 
an  Educational  release. 


Canada 

J.  M.  Franklin,  manager  of  B.  F.  Keith's 
Theatre,  Ottawa,  Ontario,  Is  frequently  in 
the  limelight  as  a  member  of  the  Rotary 
Club  of  Ottawa.  He  has  been  elected  chair- 
man of  the  club's  entertainment  committee 
and  the  meeting  of  the  club  held  on  July  13 
was  entirely  under  his  direction. 


A  popular  visitor  in  Ottawa,  Ontario,  has 
been  Capt.  Frank  Goodale  of  White  Plains, 
N.  Y.,  former  manager  of  the  Loew  Theatre 
at  Ottawa.  Capt.  and  Mrs.  Goodale  have 
been  spending  several  weeks  in  the  Northern 
Woodlands  of  Quebec  for  a  vacation,  but 
have  made  several  trips  into  Ottawa  to  meet 
old  friends.  Capt.  Goodale,  who  left  Ottawa 
in  August,  1924,  now  has  charge  of  two 
Loew  houses  in  White  Plains. 


Manager  Don  Stapleton  of  the  Centre 
Theatre,  Ottawa,  has  adopted  a  summer 
policy  of  changing  programs  twice  weekly 
during  the  remainder  of  the  hot  weather, 
changes  being  effected  Saturdays  and  Wed- 
nesdays. Incidentally,  Mr.  Stapleton  has  in- 
timated that  95  per  cent,  of  the  features 
booked  for  summer  showing  are  First  Na- 
tional productions. 


July  25,  1925 

Massachusetts 

S.  Z.  Poli  has  closed  the  Grand  Theatre  in 
Worcester  and  a  force  of  workmen  immedi- 
ately will  begin  work  on  remodelling  the 
building  to  make  it  the  largest  playhouse  in 
the  city.  Mr.  Poli  also  has  Poli's  and  the 
Plaza  theatres  in  Worcester.  He  has  used 
the  Grand  as  a  combination  policy  house. 


Ben  Prince,  former  manager  of  the  Wash- 
ington Square  Theatre  at  ftnlncy,  died  re- 
cently In  Memphis,  Tenn,  He  served  with 
the  Canadian  army  In  France  daring  the 
World  War  and  won  every  medal  offered  by 
England  for  special  bravery.  He  failed  to 
fully  recover  from  the  effects  of  having  been 
gassed. 


Despite  reports  to  the  contrary,  Gordon's 
Olympia  Theatre  in  Washington  Street. 
Boston,  is  not  closed  as  a  result  of  the  fatal 
collapse  of  a  building  housing  a  night  club 
adjacent  to  the  theatre  building.  The 
Olj-mpia  has  been  pronounced  safe  by  city 
authorities. 


The  Academy  of  Music  In  Northampton  Is 
being  kept  open  this  summer,  a  policy  of  ex- 
clusive pictures  to  prevail  until  October  L 


Olympia  Theatres,  Inc.,  of  IloMton  has  an- 
nounced dividends  of  I  ,  per  cent,  on  the 
preferred  .stock  and  •">"  cents  a  share  on  the 
common  stock  payable  on  July  15  to  stock- 
holders of  record  at  the  close  of  business  on 
July  1. 


R.  A.  (Al)  Somerby,  general  manager  of 
the  Old  Howard  and  Bowdoin  Square  The- 
atres in  Boston,  and  his  family  are  enjoying 
the  breezes  and  surf  at  Dennisport.  Mr. 
Somerby's  daughter,  Shirley,  is  looked  upon 
as  a  prospective  swimming  champion. 


Ground  has  been  broken  for  a  $150,000  the- 
atre in  Maiden  which  is  to  be  operated  by 
the  Ramsdell  Brothers  and  Green  and  Ellen- 
berg,  who  now  own  the  Orpheum  and  Mystic 
Theatres.    The  new  theatre  will  seat  3.000. 


Construction  work  on  a  theatre  to  cost 
more  than  $300,000  will  be  started  soon  in  the 
rear  of  the  College  House  at  Harvard 
Square  In  Cambridge.  There  will  be  1,800 
seats.  The  business  men  in  the  vicinity  of 
Harvard  Square  are  strongly  supporting  the 
project  and  their  assistance  Is  being  given 
through  Harry  N.  Stearns  and  George  L 
Dow.  The  owner  of  the  property  Is  Charles 
A.  Newhall. 


Mrs.  Elizabeth  Lothrop  and  Mrs.  Marie 
Lothrop  of  the  G.  E.  Lothrop  Theatres  Com- 
pany are  at  their  cottage  at  Lake  Marana- 
cook,  Me.,  for  the  summer.  The  Lothrop 
Company  operates  the  Old  Howard  and  Bow- 
doin Square  theatres  In  Boston. 


The  President  may  be  the  name  of  the  new 
theatre  on  Hollis  and  Tremont  Streets, 
Boston,  that  now  is  nearing  completion.  Its 
tentative  name  is  the  Capitol.  The  house 
will  have  4,400  seats  and  represent  an  out- 
lay of  nearly  $4,500,000.  The  Keith-Albee 
and  Famous  Players  Interests  will  operate 
the  house  with  a  de  luxe  picture  policy 
similar  to  the  Capitol  in  New  York  City. 


The  Gayety  Theatre  in  Boston  has  closed 
for  the  summer  and  will  be  redecorated. 
Manager  Tom  Henry  will  supervise  the  Im- 
provements.    Reopening  is  set  for  August. 


THEODORE  ROBERTS  RECOVERS 

Theodore  Roberts  "reports  for  work"  at 
the  Famous  Players-Lasky  studio. 

It  was  just  a  year  and  a  half  ago  that  the 
famous  actor  was  stricken  In  Pittsburgh 
during  a  vaudeville  tour.  Four  weeks  his 
life  hung  in  the  balance  and  it  was  months 
before  he  could  be  removed  to  his  Holly- 
wood home. 

Slight  gains,  followed  by  discouraging  re- 
lapses, have  featured  his  illness  during  the 
last  year  but  at  last  he  is  on  the  road  to 
full  recovery.  He  declared  today  that  with- 
in two  weeks  he  will  be  ready  to  resume 
his  place  under  the  klelg  lights. 


July  25,  1925 


MOVING   PICTURE  WORLD 


407 


Elka  Brink,  the  European  star,  who  has  the 
role  of  "Domitilla"  in  "Quo  Vadis?"  the  First 
ff  itional  picture  starring  Etnil  Jannings. 


Kansas  City 

Two  columns  and  a  photograph  were  de- 
voted by  the  Kansas  City  Star  in  a  feature 
story  on  Milton  Feld,  former  managing 
director  of  the  Newman  and  Royal  Theatres, 
who  left  with  Frank  L.  Newman  to  become 
production  manager  of  the  Million  Dollar, 
Metropolitan  and  Rialto  Theatres  in  Los 
Angeles.  The  story  was  a  farewell  tribute 
to  Mr.  Feld,  who  was  born  in  Kansas  City 
and  always  boasted  to  his  patrons  that  he 
was  a  native  son. 

"His  friends  can  rejoice  in  his  finding 
wider  fields  in  which  to  exercise  his  talents, 
but  the  Kansas  City  movie  public  will  miss 
the  tall  blond  fellow  who  always  kept  things 
running  smoothly  and  produced  so  many 
good  prologues  at  the  Newman,"  says  the 
Star. 


A  three-day  inquest  in  which  sixty-seven 
persons  were  summoned  wns  begun  in  Kansas 
City  this  week  in  connection  with  the  explo- 
sion and  destruction  of  the  Gillis  Theatre, 
combination  picture  and  burlesque  house,  the 
other  night.  Last  week  a  fourth  body  was 
found  in  the  ruins,  but  thus  far  has  not  been 
identified.  Jfp  cause  of  the  explosion  has  yet 
been  discovered. 


Omaha, 

Locations  for  two  large  new  picture  the- 
atres in  Omaha  have  been  announced.  A.  H. 
Blank,  owner  of  the  Rialto  and  Strand  the- 
atres in  Omaha  and  a  string  of  theatres  in 
Iowa  and  Nebraska,  has  taken  a  long-term 
lease  on  the  southwest  corner  of  Twentieth 
and  Farnam  Street,  where  he  has  plans  to 
build  a  theatre  to  seat  3,200  people.  The 
World  Realty  Co.,  owning  and  operating  the 
World,  Sun,  Moon,  Muse,  and  Express  the- 
atres at  Omaha,  has  announced  that  its  big 
new  theatre  is  to  be  at  the  northeast  corner 
of  Sixteenth  and  Douglas  Street,  on  the  site 
of  the  Bushman  Block.  This  will  necessitate 
tearing  down  the  Bushman  Block,  one  of  the 
old  landmarks  on  a  highly  valuable  corner  in 
the  heart  of  the  city.  The  World  Realty 
Company  already  has  two  big  theatres  on 
this  street,  the  World  and  Empress,  and  this 
new  one  will  give  them  three  huge  picture 
theatres-  on  the  same  street  and  in  the  same 
block.  It  will  almost  make  a  solid  block  of 
theatres  owned  and  operated  by  the  one 
concern. 


A.  J.  Weaver  is  building  a  $75,000  theatre 
at  Falls  City,  Neb.,  at  Eighteenth  and  Stone 
streets. 


C.  E.  Williams,  president  of  the  Motion 
Picture  Theatre  Owners  of  Nebraska  and 
Western  Iowa,  said  he  found  theatre  condi- 
tions much  more  encouraging  on  his  recent 
trip  throughout   the  state. 


The  Opera  House  at  Corning.  Ia.,  has  been 
reopened  by  Hal  Kelley. 


J.  A.  Peacock.  Wonderland  Theatre,  Bur- 
chard,  Neb.,  joined  up  with  the  Motion  Pic- 
ture Theatre  Owners  while  in  Omaha  re- 
cently. 


Arkansas 

Don  Milligan  and  Ray  A.  Wilson  have  pur- 
chased the  Gem  Theatre  at  DeWitt,  Ark. 


W.  A.  Tates  has  purchased  the  Movie 
Theatre  at  Evening  Shade,  Ark. 


Little  Billy  Piatt  feels  quite  proud  of  him- 
self, with  such  an  attractive  lady  as  Julia 
Faye  on  his  arm.  Billy  had  a  part  in  Lea- 
trice  Joy's  starring  picture,  "Hell's  High- 
road," and  the  two  struck  up  a  warm  friend- 
ship  at   the    De   Mille  Studio. 

Pittsburgh 

Daniel  P.  Wine,  for  twenty-one  years  man- 
ager of  picture  houses  in  Harrisonburg,  Va., 
will  retire  from  the  theatre  business  in  this 
city  on  August  1.  Weinberg  and  Sacks, 
operators  of  picture  theatres  in  Staunton, 
Lexington  and  Clifton  Forge,  have  leased  the 
new  Virginia  Theatre,  which  Mr.  Wine  has 
been  operating  since  1913.  Mr.  Wine  is  the 
original  picture  theatre  owner  in  Virginia. 
He  started  the  first  picture  show  there  twen- 
ty-one years  ago  when  there  were  only  two 
in  Washington.  The  seating  capacity  of  his 
first  theatre  was  only  60,  the  building  being 
located  on  West  Market  street.  Later  he 
opened  the  Edisonia,  and  following  that  he 
conducted  the  Palace.  About  twelve  years 
ago  the  new  Virginia  Theatre  Company  was 
organized. 


The  City  Plan  Commission  of  Kansas  City 
has  received  nine  letters  of  protest  against 
the  proposed  construction  of  a  picture  the- 
atre at  Fifty-fifth  street  and  the  Paseo, 
which  is  unusual  in  the  records  of  Kansas 
City.  The  letters  protested  against  the  pro- 
posed modification  of  the  zoning  law  to  per- 
mit construction  of  the  theatre.  The  modifi- 
cation was  requested  by  G.  M.  Baltis,  who 
filed  a  petition  of  160  property  owners  in 
the  neighborhood  in  support  of  his  request, 
which  has  been  taken  under  advisement. 


The  following  new  theatres  and  changes 
in  management  in  the  Kansas  City  territory 
have  been  announced:  New  theatre  to  be 
built  by  Frank  Amos  at  Forty-third  and 
Mercer  streets,  Kansas  City,  seating  1,000,  to 
be  ready  by  September  15;  Lyric  Theatre, 
Center,  Mo.;  purchased  by  L.  T.  Meyers  from 
R.  D.  Gardner;  and  Novelty  Theatre,  Topeka, 
Kan.,  will  open  August  1  with  A.  J.  Shober 
as  manager. 


A.  R.  Zimmer,  veteran  exhibitor  of  Marys- 
vine,  Kas.,  has  deserted  the  ranks  of  the 
theatre  owners  to  become  a  representative 
for  first  National.  He  has  been  assigned  to 
the  Northern  Kansas  territory. 


Among  the  out-of-town  exhibitors  in  the 
Kansas  City  market  last  week  were:  John 
Hostettler,  Hostettler  Amusement  Company, 
Omaha,  Neb.;  E.  McCord.  Gem,  -Stewartsville, 
Mo.;  H.  Trips,  Princess,  Marysville,  Kas.; 
Charles  Sears,  Sears  Circuit,  Nevada,  Mo.; 
C.  M.  Pattee,  Pattee  Theatre,  Lawrence,  Kas. 


Billy  Sullivan,  starring  in  Rayart  Pictures, 
is  visited  at  the  Harry  J.  Brown  Studios  in 
Hollywood  by  Ted  ("Kid")  Lewis,  former 
welterweight  champion  of  the  world,  who 
has  just  returned  from  Europe 


A  new  STOO.OOO  theatre,  to  be  named  the 
Richelieu,  will  be  built  at  Ilellcfonte,  Pa.,  by 
Charles  Richelieu  and  J.  Howard  Thompson, 
of  Curwensville.  The  contract  stipulates 
that  the  building-  be  completed  and  ready  for 
occupancy  by  September  1.  The  entire  build- 
ing will  be  CO  feet  wide  and  170  feet  deep. 
It  will  be  two  stories  high  with  a  basement 
55x(IO  feet,  which  will  be  occupied  by  a  busi- 
ness house.  The  stage  will  be  6©x30  feet, 
the  largest  in  this  section  of  the  state.  A 
00,000  pipe  organ  will  be  installed. 


The  Rowland  and  Clark  Theatres  of  Pitts- 
burgh have  just  completed  negotiations,  ac- 
cording to  General  Manager  A.  S.  Davis, 
whereby  they  have  secured  for  a  long  term 
lease  the  Aris  Theatre  at  Erie,  and  will  open 
the  house  on  September  7.  Several  months 
ago  the  Aris  was  practically  destroyed  by 
fire,  and  in  its  place  is  rising  a  modern  the- 
atre building.  The  Aris  is  the  fourth  the- 
atre in  Erie,  to  be  controlled  by  the  R.  &  C. 
chain,  the  others  being  the  Perry,  Strand  and 
State. 


Glassmere,  Pa.,  a  town  of  3,000,  is  soon  to- 
have  its  first  picture  theatre.  A.  Baczansky 
is  erecting  a  300-seat  brick  and  concrete 
building  which  he  expects  to  have  ready  for 
opening  early  in  August. 


Out-of-towners  who  visited  Film  Row  re- 
cently included:  Mike  Mianos  and  Paul 
Thomas.  Greensburg;  Mr.  Barnes,  Ellwood 
City;  Michael  Rosenbloom,  Charleroi  and  J. 
George  Schweitzer  of  Titusville. 


408 


MOVING    PICTURE  WORLD 


July  25,  1925 


Chicago 


Andrew  Karzas,  owner  of  the  Woodlawn, 
Stratford,  Trianon  and  several  new  houses 
that  are  being  built,  has  leased  the  property 
at  1160  and  1162  East  63rd  Street  from  Ella 
Harriet  and  Fannie  Hammett  for  99  years 
at  a  record  term  rental  for  that  district.  The 
site  is  the  center  of  population  for  that  dis- 
trict and  will  soon  be  improved  with  a  fine 
modern  movie  house.  The  record  rental  is 
based  on  an  average  of  over  $3,000  a  front 
foot. 

The  Lincoln  Robey  Theatre  that  Mr. 
Karzas  is  building  on  Lincoln  Avenue  and 
Robey  Street  will  be  ready  for  opening  in 
October  and  will  seat  2,800.  The  house  is 
equipped  with  a  large  stage  capable  of  car- 
ing for  the  largest  acts  and  presentations, 
and  the  equipment  is  the  finest  that  the 
management  could  secure.  Recently  work 
was  started  by  the  Karzas  circuit  on  a  3,200- 
seat  house  for  Hammond  and  the  founda- 
tion work  will  soon  be  ready  for  the  steel 
structure. 


Another  new  picture  theatre  is  projected 
for  the  West  Side  with  the  purchase  of  a  site 
125  feet  by  350  on  the  south  side  of  Ogden 
avenue  fifty  feet  east  of  Crawford  avenue. 
Prank  C.  Ransford  and  Clyde  C.  Anisler  of 
the  Ogden  National  Bank  said  the  bank 
would  build  a  large  new  office  building:  on 
the  corner  and  the  theatre  would  go  up  next 
door.  Albert  E.  Mandel  will  build  the  house. 
He  paid  $100,000  for  the  site,  which  is  one 
of  the  best  in  that  part  of  the  city. 


Frank  Ford  is  manager  of  the  Gold  The- 
atre on  West  Roosevelt  road  while  Sam 
Abrahams,  the  owner,  is  on  his  overseas  trip 
this  summer. 


A.  G.  Evans  has  been  made  manager  of 
the  Woodlawn  Theatre  of  the  Karzas  circuit, 
succeeding  Harry  Corbett  who  has  gone  to 
California. 


Roy  E.  Benson  and  Cy  Fangum  have 
opened  the  Crest  Theatre  at  Creston,  Iowa, 
and  will  show  popular  priced  programs. 


The  Victory  Theatre  at  Sheffield  is  now 
under  the  management  of  Lee  Baker,  who  is 
featuring  music  with  his  picture  programs. 

The  many  friends  of  Ben  PTince,  who 
opened  the  new  Washington  Square  Theatre 
at  Quincy,  111.,  for  the  Pinklemaji-Cary  Cir- 
cuit, will  sorrow  to  hear  of  his  death  from 
gas  poisoning  at  Memphis,  Tenn.,  last  week. 

Harry  Muelberger  has  sold  the  Eagle  The- 
atre at  Edgewood,  111.,  and  will  engage  in 
other  lines  of  business  for  the  present. 


The  boys  along  Film  Row  are  extending 
•congratulations  to  Henry  Stickelmaier,  gen- 
eral   manager    of    the    Theatres  Operating 
Company  of  Peoria,  liL.  on  his  marriage  last 
month  to  Miss  Rose  Marie  McMahon. 

Paschen  Brothers  will  build  the  new  the- 
atre to  be  erected  on  the  southwest  corner 
of  35th  and  Halsted  for  Harry  Reckas. 
Samuel  Klein  will  be  the  engineer  in  charge 
of  construction.  The  house  will  seat  2,200 
and  play  a  combination  policy. 


Will  Mueller  of  the  Lynch  circuit  is  in 
Italy  these  days  on  his  trip  around  the 
world  While  at  Florence,  Italy,  he  bought 
a  marble  statue  to  grace  the  lobby  of  the 
Milford  Theatre  for  Manager  Charley  Ryan. 

J  C  Casey  of  the  Tivoli  has  been  made 
assistant  to  Manager  Knight  of  the  Chicago 
Theatre. 

Newell  and  Retchin,  owners  of  the  How- 
ard Theatre  on  Howard  avenue,  co-operated 
xvith  the  merchants  of  that  district  last  week 
to  put  over  a  style  show  and  a  booster  fair. 
It  brought  thousands  of  people  into  the  dis- 
trict from  the  North  Shore. 


AL  COOKE 
One  of  the  outstanding  figures  in  the  comedy 
field.     Mr.  Cooke  will  be  seen  in  F.  B.  O.'s 
"The  Adventures  of  Maisie." 


St.  Louis 


Skouras  Brothers  and  William  Goldman 
have  perfected  an  arrangement  whereby 
the  Kings  and  Rivoli  theatres,  owned  by 
Goldman,  and  the  Grand  Central,  West  End 
Lyric,  Lyric  Skydome  and  Capitol  Theatres, 
controlled  by  Skouras  Brothers,  will  book 
many  of  the  pictures  released  during  the 
1925-26  season  on  a  day  and  date  basis.  The 
first  picture  shown  under  the  new  plan  was 
"Just  a  Woman,"  which  played  the  Capitol 
and  Kings  Garden  the  week  of  July  11. 


H.  L  Karr  has  purchased  the  Strand  at 
Pierce  City,  Mo. 


O.  W.  McCutcheon  has  disposed  of  his 
houses  in  Illmo,  Mo.,  and  Fornfeldt,  Mo. 


Belleville,  HI.,  has  raised  the  license  fees 
of  street  carnivals  to  sum  for  the  first  day 
and  $50  for  each  additional  day.  The  old 
rates  were  but  $35  and  $5. 


Charles  Hortzman  of  Chaffee,  Mo.,  has 
taken  over  the  Opera  House  at  Illmo,  Mo. 


John  A.  Collins  of  Paragould,  Ark.,  has 
purchased  the  house  at  Wynne,  Ark.,  for- 
merly owned  by  G.  Carey. 


The  Grand  Theatre,  Macon,  Mo.,  has  been 
taken  over  by  G.  C.  Craddock.  He  formerly 
sold  film  for  First  National  out  of  Kansas 
City. 


The  theatres  of  St.  Louis  have  formed  a 
hasebnll  league.  The  houses  represented 
are  the  Missouri  Theatre  with  two  nines, 
Loew'fl  State,  the  Kings  and  the  Lyric  sk\- 
domc.  In  a  pre-season  game  the  Missouri 
house  nine  beat  the  West  End  Lyrics,  10 
to  4. 


The  Fourth  Street  Theatre,  Moberly,  Mo., 
plans  to  give  Sunday  shows  commencing  on 
July  19.  Opposition  from  the  reform  element 
of  the  community  is  anticipated. 


Leo  Bernstein  of  the  Capitol,  Springfield, 
111.,  and  Charley  Goldman  of  the  Rainbow, 
St.  Louis,  are  motoring  to  Detroit  and  other 
points  in  the  vicinity  of  the  City  of  Lizzies. 


Spyros  Skouras,  William  Goldman  and 
Harry   Koplar  have  returned   from  Chicago. 


Visitors  seen  along  Picture  Row  during  the 
week  were:  Mr.  and  Mrs.  C.  W.  Lilly,  Han- 
nibal, Mo.;  S.  E.  Brady,  Cape  Girardeau,  Mo.; 
Sam  Hollowell.  Scenic  Theatre,  Assumption, 
111.;  Oscar  Wesley,  Gillespie,  111.;  John  Rees, 
Wellsville.  Mo.,  Melvin  Weeks,  Staunton,  111., 
and  Mrs.  I.  W.  Rodgers,  Cairo,  II. 


Detroit 


J.  O.  Brooks  has  arrived  in  Detroit  to 
assume  his  new  duties  as  assistant  to  General 
Manager  Edward  C.  Beatty  of  the  Bijou 
Theatrical  Circuit.  There  are  now  forty-six 
theatres  in  the  chain.  Brooks  is  a  former 
^[ichigan  exchange  manager. 


The  stork  visited  the  home  of  W.  A.  Brown, 
Grand  Rapids  exhibitor,  the  other  day,  de- 
positing Mary  Ann,  a  6%-pound  girl  with  the 
happy  parents.     Both  are  doing  well. 


Al  Ruttenberg.  manager  of  the  New  Home 
Theatre,  is  off  for  a  month's  vacation  to  be 
spent  at  Muskoka  Lake. 


Charles  H.  Miles,  who  operates  the  Regent, 
Ferry  Field  and  Miles  Theatres,  is  having 
plans  drawn  for  a  new  theatre  and  hotel 
building  to  be  erected  on  property  which  he 
acquired  some  time  ago  on  West  Adams 
Avenue,  in  the  heart  of  the  downtown  sec- 
tion. 


L.  H.  Gardner,  who  has  been  holding  an 
important  post  for  the  John  H.  Kunsky 
Enterprises  for  many  years,  is  off  for  Cali- 
fornia to  spend  a  month's  vacation.  He  re- 
cently received  a  bonus  check  for  $1,000  from 
Mr.  Kunsky  for  having  completed  ten  years 
of  service  with  the  organization. 


Arrangements  have  been  completed  where- 
by the  Shuberts  take  over  the  Orpheum  The- 
atre, which  heretofore  has  been  operated  as 
a  picture  house.  They  have  taken  an  86- 
year  lease  at  a  reported  cost  of  $300,000. 


Oklahoma 

Denial  of  the  service  and  privileges  of 
the  Motion  Picture  Theatre  Owners  of  Okla- 
homa to  persons  not  members  in  good  stand- 
ing was  directed  on  June  23  by  the  Board 
of  Directors  and  no  further  arbitration 
methods  will  be  employed. 


Oklahoma  City  theatres  are  planning  to 
launch  their  Greater  Movie  Season  on  Sep- 
tember 6,  and  it  is  reported  that  all  theatres 
in  the  state  will  also  put  on  a  Greater 
Movie  Season  at  the  same  time. 


N.  B.  Hinds  has  purchased  the  Lyric  The- 
atre at  Perry,  Okla.,  from  O.  L  Sullivan. 

Berryman  Bros,  have  purchased  the  Lyric 
Theatre   at  Bartlesville,  Okla. 


Fred  Jackson  has  closed  the  Jackson  The- 
atre at  Pawhuska,  Okla.,  until  August. 


Mrs.  J.  H.  Taylor  has  purchased  the  Prin- 
cess Theatre  at  Sayre,  Okla. 


Texas 

James  H.  Simon  and  Green  Morgan  are 
erecting  a  new  $125,000  theatre  at  Brenham, 
Texas,  which  will  open  about  September  15. 


J.  Levy,  former  owner  of  the  Fair  Theatre 
at  Amarillo,  Texas,  will  leave  with  his 
family  for  a  tour  of  Europe  in  the  near 
future. 


Jake  Cohen  has  purchased  the  theatre  at 
Murleson,  Texas.  It  will  be  operated  on 
Saturday   nights  only. 


R  L  Huntsman  &  Son  are  erecting  a 
modern  theatre  building  at  Lamesa,  Texas, 
to  open  about  August  1. 


D.  J.  Young  is  constructing  a  new  theatre 
building  at  Brownsville,  Texas,  to  be  used 
for  Mexican  patronage.  The  house  will  seat 
about  600. 


The  Mission  Theatre,  Clarksville,  Texas, 
was  destroyed  by  fire  last  week,  but  imme- 
diately reopened  in  an  airdome.  The  theatre 
will  be  rebuilt  at  once. 


July  25,  1925 


I 


409 


Seattle 

Joe  St.  Peter,  state  senator  from  Everett, 
Wash.,  and  his  4^2-year-old  son,  Joe,  Jr., 
narrowly  escaped  death  by  drowning  at  Sil- 
ver Lake  where  the  St.  Peters  have  a  sum- 
mer home.  Mr.  St.  Peter  is  owner  of  the 
Rose  Theatre,  an  olid-time  showman  and 
one  of  the  best  liked  men  in  his  district.  He 
was  stooping  over  the  stern,  working  over  a 
seventy-pound  outboard  motor,  when  the 
boat  capsized,  throwing  him  out  and  pinning 
the  lad  beneath.  J.  W.  Prewett,  manager  of 
the  Speedway  Service  Station,  heard  Mr. 
St.  Peter's  cries  from  the  shore,  and  suc- 
ceeded in  rescuing  first  the  lad,  and  then  his 
father  who  was  almost  exhausted  from  his 
efforts  to  save  his  son.  Mr.  St.  Peter  col- 
lapsed with  a  heart  attack  and  was  confined 
to  his  bed  for  three  days. 


Ray  Grombacher,  owner  of  a  circuit  of 
houses  in  Spokane,  has  booked  the  full  line 
of  United  Artists  productions  for  his  next 
season's  business.  This  includes  "Don  Q.," 
"Gold  Rush,"  "Little  Annie  Rooney,"  "The 
Untamed,"  "Sally  of  the  Sawdust"  and 
"Tumbleweed." 


"Don  Q."  has  been  booked  into  the  Jensen 
&  Vor  Herberg  Circuit  for  complete  show- 
ings at  all  the  company's  houses  at  a  record 
price. 


The  "little  bird"  that  whispers  rumors  tells 
us  that  Universal  is  dickering  with  Jensen 
&  Von  Herberg  for  the  sale  of  their  houses 
in  the  Pacific  Northwest.  This  includes 
Columbia  theatres  in  Seattle  and  Portland 
and  the  Clemmer  in  Spokane.  The  deal  is 
said  to  guarantee  an  outlet  for  all  Universal 
product. 


Harry  Brin.  formerly  in  the  office  of  L.  K. 
Brin's  Warner  Brothers'  exchange  in  Seattle, 
will  open  booking  offices  this  week  at  2016 
Third  Avenue,  assisted  by  Miss  Carrie 
Olness,  long  associated  with  this  company. 
These  offices  will  be  maintained  for  the  pur- 
pose of  booking  for  the  Astoria  Theatre, 
Astoria,  Ore.;  the  Ellensburg,  purchased 
from  E.  H.  Dickerson;  the  Connell,  purchased 
from  R.  E.  Connell,  Aberdeen,  Wash.,  and  a 
new  house  now  under  construction  In 
Hoquiam. 


Ray  Grombacher  has  installed  two  new 
Peerless  Reflector  lamps  in  his  Liberty  The- 
atre, Seattle.  B.  F.  Shearer,  Inc.,  handled 
the  work. 


Jensen  &  Von  Herberg  have  let  bids  for  a 
new   theatre   in   Suburban    Portland   at  38th 
nd  Hawthorne  Streets. 


Fire  which  broke  out  in  the  American 
Paint  and  Wall  Paper  Co.,  Spokane,  caused 
considerable  damage  to  the  Claris  A  Theatre. 
It  has  not  been  learned  whether  the  house 
was  a  total  loss,  but  damage  from  smoke 
and  water  will  be  great  as  the  house  was 
four  feet  deep  in  water  while  firemen  were 
seeking  to  save  the  building.  The  house  is 
owned  by   Ray  Grombacher. 


Pantages  Theatre  is  closed  for  two  weeks 
during  which  crews  of  workmen  are  doing 
three  eight-hour  shifts  daily  in  order  to  get 
the  renovations,  alterations  and  redecorating 
finished  within  that  period.  The  elaborate 
renovations  planned  by  E.  C.  Bostick,  North- 
west Pantages  Circuit  manager,  total 
$100,000. 


A  report  of  new  theatres  in  Montesano 
and  Elma,  Wash.,  which  will  be  placed  under 
construction  shortly,  has  been  received  in 
Seattle. 


Charles  McKee,  manager  of  the  Heilig 
Theatre  in  Seattle  and  general  manager  of 
the  Heilig  Circuit,  has  bought  the  Metro- 
Goldwyn  product  for  his  houses  in  Seattle. 
Tacoma,  Eugene.  Portland  and  Salem. 


Barbara  La  Marr  as  Fleur  in  "The  White 
Monkey,"  a  Sawyer-Lubin  production  di- 
rected by  Phil  Rosen,  adapted  from  the  novel 
by  John  Galsworthy,  with  Flora  Le  Breton, 
Henry  Victor,  Thomas  Holding,  Charles  Em- 
mett  Mack,  George  Marion,  Tammany 
Young  and  Colin  Campbell.  Adapted  by 
Arthur  Hoerl.  Supervised  by  Arthur  H. 
Sawyer.      A    First    National  picture. 


Los  Angeles 

Frank  L.  Newman  has  arrived  from  Kan- 
sas City  to  succeed  Albert  A.  Kaufman  as 
director  general  of  the  Paramount  houses. 
He  will  make  no  change  in  the  policy  or 
the  staff. 


West  Coast  Theatres  will  build  a  new  the- 
atre at  Mesa  Drive  and  Slauson  Avenue  to 
cost  $300,000.  This  organization  will  also  con- 
struct a  new  house  at  87th  street  and  Ver- 
mont Avenue  to  cost  $250,000. 


John  Golden  is  trying  out  amateur  vaude- 
ville acts  at  the  new  West  Coast  Boulevard 
Theatre  in  the  attempt  to  get  good  talent 
for  his  prologues. 


Plans  for  a  theatre  building  to  be  imme- 
diately erected  at  Hollywood  Boulevard  and 
Wilcox  'Street  are  announced  by  Harry  War- 
ner. The  construction  cost  will  approxi- 
mate $1,250,000  while  the  leasehold  will  total 
several  millions.  The  theatre  will  seat  3,-500 
and  will  be  ready  for  the  formal  opening  soon 
after  January  1. 


Denver 

Thomas  Love,  owner  and  operator  of 
theatres  in  Hanna,  Parco,  McGregor  and 
Megeath.  coal  mining  towns  in  Wyoming, 
paid  his  yearly  visit  to  Denver  this  week. 
Mr.  Love  is  very  popular  along  Film  Row 
and  the  exchange  men  helped  to  make  his 
visit  a  pleasant  one.  He  started  in  the 
theatre  business  a  few  years  ago  on  a  small 
scale  and  is  now  enjoying  one  of  the  most 
prosperous  businesses  in  the  State  of 
Wyoming. 


Tom  Kirby,  another  old  Wyoming  show- 
man, was  also  a  visitor  in  Denver  last 
week.  Mr.  Kirby  has  for  many  years  been 
operating  theatres  in  and  around  the  town  of 
Sheridan,  Wyoming,  and  in  the  Black  Hills 
district  of  South  Dakota.  He  has,  however, 
disposed  of  all  his  interests  excepting  the 
ownership  of  the  Gem  Theatre  in  Sheridan, 
and  is  now  concentrating  all  his  time  and 
attention  on  that  theatre.  The  Gem  has 
been  temporarily  closed  so  that  it  might  be 
renovated  and  new  equipment  installed,  but 
it  will  reopen  in  a  few  weeks. 


Other  out-of-town  exhibitors  seen  on  Film 
Row  this  week  were  John  Carper  of  Louis- 
ville, Col.;  M.  C.  Gerhart,  Empress  Theatre, 
Ft.  Collins,  Col.,  and  A.  Diaz  of  Boulder,  Col. 


San  Francisco 

The  Sutter  Theatre  has  supplanted  the  Re- 
public Theatre  at  Sutter  and  Steiner  streets, 
San  Francisco,  following  a  change  in  owner- 
ship and  management  and  extensive  altera- 
tions. This  house  was  recently  purchased  by 
Nathan  Mamlar,  C.  G.  Michaels  and  J.  C. 
Richards,  who  have  formerly  operated  in  the 
North  Beach  District.  The  lobby  has  been 
changed,  new  lighting  fixtures  added  and  a 
new  heating  and  ventilating  system  installed, 
together  with  an  attractive  marquis.  A  big 
organ  has  also  been  installed.  The  theatre, 
which  seats  about  2,000,  was  one  of  the  first 
large  houses  erected  following  the  great  fire 
of  1906.  Pictures  will  be  shown  exclusively 
by  the  new  owners  and  programs  will  be 
changed  four  times  a  week. 


Sol  Levis  of  the  FYnneesea  Theatre,  San 
Francisco,  is  much  like  the  man  who  lias 
rings  on  his  fingers  and  bells  on  his  toes. 
At  any  rate,  he  has  music  wherever  he  goes 
these  days.  He  recently  installed  a  specially 
designed  pipe  organ  with  double  roll  device  in 
the  theatre,  and  has  now  been  presented  by 
his  wife  with  a  lusty  8-pound  boy  to  make 
things  lively  at  home. 


Gus  Johnson  of  the  Star  Theatre,  Newman, 
was  a  recent  visitor  at  San  Francisco,  on  one 
of  his  periodical  booking  trips.  He  con- 
tinues to  operate  this  theatre  four  days  a 
week,  keeping  it  dark  Mondays,  Tuesdays 
and  Fridays.  This  gives  him  time  to  enjoy 
life  to  the  fullest. 


The  Hilts  Theatre,  Hilts,  Cal.,  conducted 
by  the  Fruit  Growers'  Supply  Co.,  is  being 
devoted  to  amusement  purposes  again.  Fol- 
lowing the  recent  disastrous  fire  at  Hilts  the 
theatre  was  used  as  a  dormitory  for  work- 
men for  a  time. 


J.  W.  Bascpm  of  the  Pastime  Theatre,  Mt. 
Shasta  City,  was  a  recent  visitor  at  San 
Francisco  and  suggested  that  a  new  house 
would  be  erected  in  that  city  at  an  early 
date. 


Ed.  Rowden,  of  the  T.  &  D.  Jr.  Enterprises, 
San  Francisco,  is  about  to  take  the  fatal 
plunge,  his  marriage  to  Miss  Stella  Breen 
being  scheduled  for  July  18. 


Hal  Neides,  formerly  manager  of  Loew's 
Warfield  Theatre,  San  Francisco,  and  now  in 
charge  of  the  Liberty  Theatre  at  San  Jose, 
for  the  National  Theatre  Syndicate,  is  in  a 
delightful  daz.e  these  days,  with  a  wee  daugh- 
ter in  the  family  circle. 


The  Pajaro  Theatre  formally  joined  the 
list  of  amusement  houses  at  Watsonville  on 
July  3.  It  is  operated  by  H.  V.  Harvey.  The 
program  will  be  changed  four  times  weekly. 


John  Carnikas  has  made  a  number  of  im- 
provements in  the  Virginia  Theatre  at 
Bakersfield,  Cal.,  of  late,  including  the  ad- 
dition of  Preddey  reflector  lamps  in  the  op- 
erating room. 


The  Glade  Theatre  and  Airdome  at  Lind- 
say, Cal.,  has  been  taken  over  by  Harry 
Fontant. 


The  Appleton  Theatre  Building  at  Watson- 
ville, Cal.,  has  been  leased  by  Markowitz 
Bros. 


Manager  L  E.  Doane  of  the  Cameo  The- 
atre, San  Francisco,  is  always  on  the  look- 
out for  something  new  and  different  for  the 
patrons  of  this  house  and  recently  secured 
the  services  of  the  Battleship  Cadet  Orches- 
tra, which  claims  to  have  the  greatest  as- 
sortment of  jazz  instruments  ever  gathered 
together. 

The  Star  Theatre,  554  Haight  street,  San 
Francisco,  has  been  purchased  by  its  former 
owner,  Mark  Harrison. 


Walter  Cree,  fromerly  with  Fox,  has  ar- 
ranged to  take  over  the  Lyceum  Theatre  at 
Fresno,  Cal.,  according  to  reports  from  the 
"Raisin  City." 


410 


MOVING    PICTURE  WORLD 


July  25,  1925 


|HORS'ESSTI\RIH| 
GREAT  PICTURE, 
SAYS  STEVENS 


"BLACK  CYCLONE."  ^ 
"*"*  THE  CAST. 


Hal  Roach 


presents 


in 


"eJo^as.  H*»h0r~"ar*T'!J^l 
mintlo  a.  m.mbw.  of  th6  LamJ- 
SS, all   th.  ch.valrlea.  i* 
SSU    Paaalon..    treach.rl..  andl 

nor^an-l  ta-matlr.,  r^""^ 

.  T  «„,i  ,hat  b.for«  th.  ween 
,S?u  i!?itb.  topic  otS.OOo  din- 1 
n.r  talks.  .  ^ 
THI  .honV      1Uon.  B?„l,JSS  "a 

,,i  this  Plec«-rooir'?iI.  a.  when 

rraw^^T£Srtbairay 

J^rat»ro^r"..o^ 

H«V  courage  up  t»  "    J       a  wln 

1,6  .^'Ltd?  55.4  «h.  tlm.  Is  aU 
baxjt  bra  Lady-    ~  .         ina  pleas- 

■»™t  ""CrSo  "  feel  that  W 
ur.,  causing-  y ""LrJ—n^j.  leading 
behave,  a.  no  .  detlnlte 

man.  but  «'°/<»n«  10  mW  to 
equln.  P°/°h?  iS..  Account  ot  th. 

S  mathematician, 
'after"  y.u  hav.  ...n  R«  P'»V 
'  Black  pydon..'  ^ .  + 

R  '"S  b5TK*  °y  nim. 
K  ,  am  doln ^  ™boay  glv.  him 
Be  need'  It.  =°™ unki„d  cut  In 
andhlsfeltov^amo.  plwi«.  that 
Variety,  aay'ng.  , *  J,  but  orjy 
they  werenj h orses 
clever  German    ay.  mag  ^  ^ 

N0.W.h.  hu^£n W»»gs  who  V?  °~ 
about  «h»  hJMnjui  picture 

ca^onauy  «™^?yP|ai,  But  Bex  >. 
we  might  let  »  i-— ■  ^mred 
toy  like  on.  ot  th.  ^  World.., 
monster,    in  Barry- 

type  writer' 


We  07(COOO 

Tr/dune 
|ff  You  Love 
Horses  Don't 
Miss  This  One 

t7iue  Yo»  Many  T/iHUg 


BLACK 


" BLACK  CYCLONE " 

Produced  by  Palhe. 
Dlr«L-ied  by  Fred  Jackman 
■tilled  *»  OnJieilrs  haU< 
THE  CAfiT. 
Rex 
Lady 

I  T«  K""r  „   .Ta.sucl". 

Tim  T.wKon   Comn  William* 

I  J^^:V......".....«a»'«a  C«*U.. 

Joe  Panjl.  Cbrwa.  Track 


By  Mat  Tinee. 

Good  mornlngl 

Everybody's  going  to  say  It.  » 
might  aa  well  travel  right  along  with  j 
I  ,he  crowd-Rex.  the  handsome  horse 
star  on  the  screen  at  Orcheatra  hall.l] 
acta  with  almost  human  Intelligence. 

He's  a  great,  big  beautiful  black- 
the  ebony  wonder  that  made  ine 
King-  ot  Wild  Horses  "  a  picture  to  taut 
I  about.  Patient  and  continuous  train 
ha.  made  ot  him  even  a  more 
,oth  and  resourceful  actor  that!  ho  I 
I  .sua  In  Lis  first  -aim,,  and.  In  "  The  | 
'  Black  Cyclone  "  h^hfyjjlsjjj.^1 


ho  is 
A  big  i 


marc 
Pale 


long  legged,  wistful  eyed  colli 
lien  you  flrat  see  him.  amblinK 
a  Wild  Lands  with  his  mother 
itllesnake  gets  busy  and  Mothci 
i.  no  more.    Th.  baby  stands  alone  | 
In  a  great  big  world  that  seems  to  be  II 
getUnr  *>lgg«r  every  minute.  | 
Timidly  he  essays  to  Join  a  herd  In, 
the  valley  below,  but  the  leader  of  the  | 
Bi  a  powerful  paint  horse  with  a. 
cold  eye.  doesn't  want  any  weak- 
la  bother  over  and  he  shows  the| 
black  baby  a  pair  of  heels  that! 
ind  him  scurrying  up  the  hillside.      , , 
I     From  then  on  Rex  shifts  for  hlmwlt  . 

He  gets  older  and  wiser.    Such  small 
i  mlehaps  as  what  happens  to  him  when 
he  tries  to  get  honey  from  some  beesj 
L I  before  the  bees  are  through  with  it 
I  leaches  him  to  think  before  he  acts.  i 
He  grows  up  into"a  sheik  of  a  horse  j 
and  has  no  difficulty  at  aU  In  winning 
the  Lovely  Lady  for  his  bride.  He] 
has  trouble  keeping  her.  though,  lor 
The   Killer   has  also   seen  her  and 
thought  her  fair,  and  The  KlUer  Is  no 
rival  to  sneeze  at. 

Rex's  affairs  of  the  heart  become  ex- 
ceedlngly  dramatic.  So  do  thoae  of  the 
man  who  saves  him  from  a  tragic, 
death,  and  through  the  latter  part  of 
the  nlm  the  stories  of  man  and  horse 
are  Intermingled. 

No  two  ways  a1>out  It— If  you  love 


animal 
I  Black 


1      ThP  ^'s 


""'  Tin 


fTflnnfi 





LttfS 


JOB) 


Sti 


Precedi 
I  Rice  sport 


i  how 


_.  _  'ie  thai.  o..«""  j  —   

I  the  animal  stars  are  trained  in  Holly- 
■  wood.  There  are  regular  schools  tor 
ithemv  Rex  is  a  pupil  and  you  see  him  ] 
lat  .his  lensons.wlth  his  training.  In- 1  \ 
IteresUne  9^  th*  dickens. 
'    See  you  tomorrow! 


LsDsAnge/es 

\  BLACK  CYCLONE 
GREAT  LOVER 
AMONG  HORSES 

By  ORLANDO  NORTHCUTT 


of  the 


t fi 6   phot i  ; n a y  itri 
:identa]  10  the  unraveling 
plot. 


in  struck 


 [  is  left  a  motherless 

the  hills  when  his  parent  i_ 
i  down  by  a  rattier.  He  shifta  for 
I  himself  and  eventually  meets  Lady. 
V  It  t>  love  at  first  sigh/ on  the  part 
R  of  Rex  and  he  proceeds  to  win  Jier. 
||  He  electa  hlnfaelf  her  protector  and 
he  two  roam  the  hills  together. 
The_  Killer,  the  villain— and  a 
■  pinto  with  a  bad  eye  this  t-: 
is— usually  takes  what  he 
Ji  wan.ts.  He  takes  Lady  from  Rex. 
U  The  latter  folio™-  ^—         ■-  ■-- 


the 


caught 
He  1 


■  —  -Tilre  -  of  quicksand 

R  saved  by  a  cowpuncher  and  scam 

■  «ers  off  to  find  Lady.    He  succeed 

i  getting  ber  away  from  the'K 


■  "O  •■w(s,jf    ,i  i  ■  r  1 1    I'll'    I  .  ,i 

d  and  they  live  happily  ever 


The 
ised  to 
ppear  in  the 
—  _jual. 
battle  between  Rex  and  the 
Killer,  the  fight  with  a  pack  of 
wolves  trailing  the  nearly  exhausted 
Lady,  the  stampede  of  the  wild 
horses  are  photographic  and  dra- 
matic highlights  of  a  film  that  will 
ibiy  proye  one    of  the 

„  ,.  — x  office  successes  of  the 

season.  It  Is  an  animal  picture  far 
above  the  average. 

Unprogramed  but  worthy  speein' 
mention  ts  the  comedy  relief,  thi 

Pest,  a  motH*eaten  if"'-  L  

a  cynical  expression. 
h"  -Ight  of  birth. 


I  of  this  fellt... 
I  Cvclone" 
— g*  ' 


i  littlfi  burro  With 
JO.    He  Is  a  clown 
_    The  Introduce 
-j  a  clever  bit.  'J^lack  | 


d  n.fn".ea,r;?0  J«  sur.,^ 
"""ore  and  ,J!   ^  "hen  real 

-"■•ma  a,  th.  n,?.  S  *  Du>« 


fng 

Mai  dra 

P"splrln»   dlr.^.'      "  P«»«nt 
SI   th«  "  nT^;0"",  ""o  have 
1  ">rough 


-  to 
their 


"hens  aoon 

Thealer 


.  'n  th 


■e  r- 

■'■'sier.  tonJTf' *  M»»on 

mai..  ot  pr.hi.,orl(.™™ 

m.anll 


r^  .n^  S  an, 

"stance,   eh*   .  ■u*«ml  lore. 


-n  ghty  „gbt  X 


"ex  kill.  ,  J^.'1"  "oItm.  7'J 


rldd 
th 


■r«»  for' 

"rnao  h.r 


t'  be. 


*»d  ... 

•»  throuTi.  °.r.  »n|mal  « 

Where   It    ,  th«  P'ctur..   ^  ™B* 

J'n°:u\\\  r°m»*"o  :„„■ 


rsecu. 

•torrn  i 
run., 


«hto  lin. 


Mr, 


'  "  *  «**»•  alo"» 
■■•rvou.n...  "h*rP  »PI>ar.„,,.  . 


July  25,  1925 


MOVING    PICTURE  WORLD 


411 


REX~,2fc?  Wild  Horse 

CYCLONE 

* 

kese  BtgExhibitors  Knew  a  Million  Dollar 
^icture  When  They  Saw  It,  and Booked  It/ 


|LOEW  CIRCUIT  (120  Days) 
SOUTHERN  ENTERPRISES  (app.  70  towns) 
PITTSBURGH:  STATE  and  LIBERTY 
LOS  ANGELES:  RIALTO  (Indefinite  Run) 
BAN  FRANCISCO:  GRANADA 
PORTLAND,  ORE.:  COLUMBIA 
(SEATTLE:  COLUMBIA 
[SPOKANE:  CLEMMER 
SALT  LAKE  CITY:  PARAMOUNT 
DENVER:  RIALTO 
KANSAS  CITY,  MO.:  ROYAL 
WASHINGTON:  RIALTO 
OKLAHOMA  CITY:  CRITERION 
HATTANOOGA:  TIVOLI 
IRMINGHAM:  STRAND 
ALLAS:  MELBA  or  PALACE 
TTLE  ROCK:  CAPITOL 


PROVIDENCE:  FAY'S 

BALTIMORE:  RIVOLI 

ROWLAND  and  CLARK  CIRCUIT 

FINKELSTEIN  and  RUBEN  CIRCUIT 

MINNEAPOLIS:  GARRICK 

ST.  PAUL:  PRINCESS 

MILWAUKEE:  ALHAMBRA 

CHICAGO:  ORCHESTRA  HALL 

DETROIT:  BROADWAY  STRAND 

TOLEDO:  VALENTINE 

NEW  YORK:  CAPITOL 

NEWARK,  N.  J.:  LOEW'S  STATE 

BOSTON:  LOEW'S  STATE 

BOSTON:  LOEW'S  ORPHEUM  (2nd  Run) 

ATLANTA:  HOWARD  or  RIALTO 

CHARLOTTE:  IMPERIAL 

FT.  WORTH:  PALACE 

MEMPHIS:  PALACE  or  STRAND 


Story  by 
fiALRoACH 


Pafh^picture 


TRADE 


MARK. 


D/recteaf  by 

/iR£D  Jack  at  A  a/ 


STRAIGHTfi  om  ilie  SHOULDER  REPORlS 

A  Department  for.  The  Information  of  exhibitors 

EDITED  BY  A.  VAN  BUREN  POWELL 


Associated  Exhibitors 

INTRODUCE  ME.  (4,710  feet).  Star, 
Douglas  MacLean.  Pretty  good  show.  Be- 
lieve it  could  be  shortened  some  and  im- 
proved. Pulled  fair,  however,  on  three  warm 
days.  Tone  O.  K.  Good  appeal.  Yes  for 
Sunday,  no  as  special.  Draw  family  and 
student  class,  town  4,000.  Admission  10-25. 
R.  J.  Relf,  Star  Theatre  (600  seats),  Decorah, 
Iowa. 

F.  B.  O. 

JUDGMENT  OP  THE  STORM.  (6.32fi  feet). 
Star  cast.  Those  who  saw  it  thought  it  a 
very  good  picture  but  they  weren't  enough 
to  make  its  run  a  success.  City  110,000. 
Admission  10-20.  Al  C.  Werner,  Royal  The- 
atre, Reading,  Pennsylvania. 

LAUGHING  AT  DANGER.  (5,442  feet).  Star, 
Richard  Talmadge.  A  very  good  stunt  pic- 
ture, with  a  good  plot,  and  provides  excellent 
entertainment.  Tone  all  right.  Appeal  very 
good.  Yes  for  Sunday,  no  as  special.  Draw 
mixed  class,  town  1,500.  Admission  10-25. 
John  McGill,  Community  Theatre  (500  seats). 
Port  Orchard,  Washington. 

LAUGHING  AT  DANGER.  (5,442  feet).  Star, 
Richard  Talmadge.  A  good  stunt  and  athletic 
picture;  will  please  an  audience  that  likes 
that  kind.  No  for  Sunday.  Town  1,800.  O. 
G.  Odell,  Odelphi  Theatre  (400  seats), 
Hughesville,  Pennsylvania. 

MAILMAN,  (7.150  feet).  Star,  Johnnie 
Walker.  A  picture  that  should  go  over  well 
in  any  theatre,  little  old.  but  for  a  change 
this  sob  stuff  is  fine,  and  if  you  get  it  push 
it.  Tone,  good.  Sunday,  yes.  Special,  yes. 
Appeal,  ninety  per  cent.  Mining  class.  Ad- 
mission 15-25.  John  Cleva,  Jr.,  Enterprise 
Theatre  (175  seats),  Glen  Alum,  West  Vir- 
ginia. 

NO-GUN  MAN.  (4,522  feet).  Star,  Lefty 
Flynn.  A  very  good  program  picture,  one 
that  will  please  the  majority  of  the  people. 
Sunday,  no.  Town  1,800.  O.  G.  Odell, 
Odelphi  Theatre  (400  seats),  Hughesville, 
Pennsylvania. 

RIDING  COMET.  Star,  Yakima  Canutt. 
This  was  terrible,  worse  than  the  first  one; 
If  F  B  O  thinks  that  it  has  another  Fred 
Thomson  here  in  this  star,  nothing  doing. 
He  may  go  over,  but  there  is  sure  lots  of  room 
for  improvement.  A.  Mitchell,  Dixie  Thea- 
tre, Russellville,  Kentucky. 

SILENT  STRANGER.  (5  reels).  Star, 
Fred  Thomson.  Nothing  more  can  be  said 
for  these  westerns;  they  are  all  good  and 
have  plenty  of  action.  He  and  Silver  King 
are  drawing  better  each  time.  Pull  all 
classes,  town  of  4,000.  R.  L.  Nowell.  Idle- 
hour  Theatre,  Monroe,  Georgia. 

THUNDERING  HOOFS.  (7,187  feet).  Star, 
Fred  Thomson.  A  picture  that  suits. 
Nothing  so  different  only  a  clean  interesting 
story  that  any  fan  should  enjoy.  Silver 
King  is  the  best  thing  yet  in  horses.  Tone, 
excellent.  Sunday,  yes.  Special,  no.  Appeal, 
ninety-five  per  cent.  Farmers  town  of  600. 
Admission  10-25.  H.  P.  McFadden,  Reel  The- 
atre  (200  seats),  Natoma,  Kansas. 

THUNDERING  HOOFS.  (6,915  feet).  Star, 
Fred  Thomson.  With  a  better  supporting 
oast,  and  with  the  experience  Fred  has 
gained,  this  picture  is  an  improvement  over 
previous  ones,  and  patronage  is  gradually 
building  up.  Silver  King  acquits  himself 
admirably,  and  is  just  as  much  a  drawing 
card  as  Thomson.  Tone,  okay.  Perhaps  suit- 
able for  Sunday.  Not  a  special.  Great  ap- 
peal. Rural  class  town  of  300.  Admission 
10-30.  Charles  W.  Lewis,  I.  O.  O  F.  Theatre 
(225  seats),  Grand  Gorge,  New  York 


These  dependable  tips  come  from  ex- 
hibitors who  tell  the  truth  about  pic- 
tures to  help  you  book  your  program 
intelligently.  "It  is  my  utmost  desire  to 
serve  my  fellow  man,"  is  their  motto. 

Use  the  tips;  follow  the  advice  of  ex- 
hibitors who  agree  with  your  experi- 
ence on  pictures  you  both  have  run. 

Send  tips  to  help  others.  This  is 
your  department,  run  for  you  and 
maintained  by  your  good-will. 


UNKNOWN  PURPLE.  (6.1)50  feet).  Star, 
cast.  Seemed  to  please  all  right.  Enough 
mystery  about  it  to  make  it  interesting. 
Draw  all  classes,  town  4.000.  R.  L.  Nowell, 
Idlehour  Theatre,  Monroe.  Georgia. 

First  National 

ARRAHAM  LINCOLN.  (9,759  feet).  Star 
cast.  A  truly  remarkable  production  that 
made    us    some    real    money.      The  schools 

gladly   get   behind    this    one.    Tone.  good. 

Sunday,  yes.  Special,  yes.  Very  good  audi- 
ence appeal.  Town  and  rural  class  town 
of  1,018.  Admission  10-25.  W.  C.  Geer, 
Princess  Theatre  (175  seats),  Vermont,  Il- 
linois. 

ARRAHAM  LINCOLN.  (9,759  feet).  Star, 
George  Billings.  Here  is  a  real  educational 
picture.  Historically  correct  to  the  minute 
detail.  I  would  recommend  it  for  any 
theatre.  You  can  boost  it.  There  will  be 
some  that  do  not  care  for  this  type  of  pic- 
ture, but  they  won't  kick,  as  they  cannot 
help  but  appreciate  it.  As  far  as  audience 
appeal  is  concerned  this  picture  appeals  to 
a  Southern  audience  just  about  as  well  as 
the  "Birth  of  a  Nation"  appeals  to  the 
Northern  audience.  The  Southerner  of  to- 
day does  not  hate  Lincoln  and  #411  like  this 
picture.  Tone,  one  hundred  percent.  Sun- 
day, yes.  Special,  yes.  Appeal,  one  hundred 
per  cent.  Farmers  town  of  412.  Admission 
10-25.  John  C.  Leveck.  Benoit  Auditorium 
(100   seats),  Benoit,  Mississippi. 

ARRAHAM  LINCOLN.  (9,759  feet).  Star, 
George  Billings.  Conceded  by  many  to  be 
the  best  picture  we  have  presented  to  our 
patrone,  from  the  standpoint  of  quality. 
While  it  is  somewhat  long,  the  scenes  are 
not  long  drawn  out  or  tiresome.  It  is  de- 
cidedly refreshing  to  be  able  occasionally 
to  present  substantial  entertainment  of  this 
type  that  has  a  decidedly  beneficial  effect 
on  the  industry  as  a  whole,  instead  of  the 
"frothy"  mushy  dramas  that  dull  the  movie 
appetite  and  yet  fail  to  satisfy.  Don't  be 
afraid  to  talk  about  "Abraham  Lincoln."  It's 
there.  Tone,  good.  Sunday,  yes.  Special, 
yes.  Exceptional  appeal.  Rural  class  town 
of  1,500.  Admission  10-30.  Charles  W.  Lewis, 
I.  O.  O.  F.  Theatre  (225  seats),  Grand  Gorge, 
New  York. 

AS  MAN  DESIRES.  (7,650  feet).  Star  Mil- 
ton Sills.  The  best  South  Sea  Island  story  I 
ever  have  had  the  pleasure  of  using.  Best 
tight  of  any  picture  for  sometime.  Consider  it 
good  enough  for  anyone.  Tone,  questionable. 
Sunday,  no.  Special,  yes.  Good  appeal.  Rural 
class  town  of  1,500.  Admission  10-30.  D.  C. 
Kennedy,  Electric  Theatre  (400  seats),  Glas- 
gow, Missouri. 

AS  MAN  DESIRES.  (7,650  feet).  Stars, 
Milton  Sills,  Viola  Dana.  Splendid  picture 
and  splendid  acting.  Believed  it  pleased 
everybody.     Both   stars   always   draw  well. 


Pull  classes,  town  4.000.  R.  L.  Nowell,  Idle- 
hour  Theatre,  Monroe,  Georgia. 

CHICKIE.  (7.600  feet).  Star  cast.  Don't 
promise  them  too  much  on  this  one.  It  will 
get  you  money  at  the  box  office,  as  so  many 
people  have  read  this  in  the  newspapers, 
but  don't  raise  your  admission  on  this.  A. 
Mitchell,  Dixie  Theatre,  Russellville,  Ken- 
tucky. 

CLASSMATES.  (6,983  feet).  Star,  Rich- 
ard Barthelmess.  'Tis  too  bad  that  the 
story  called  for  the  jungle  scenes  to  finish 
the  picture.  Not  that  they  are  poor,  but 
they  detract  from  an  otherwise  intensely  in- 
teresting exposition  of  the  U.  S.  Military 
Academy  at  West  Point.  It  seems  that  an 
opportunity  to  make  a  really  big  picture 
was  lost.  Tone,  good.  Sunday,  yes.  Gen- 
eral appeal.  Rural  class  town  of  300.  Ad- 
mission 10-30.  Charles  W.  Lewis,  I.  O  O.  F. 
Theatre  (225  seats).  Grand  Gorge,  New  York 

FOR  SALE.  (7.840  feet).  Very  pleasing 
society  picture.  Fine  photography,  but  the 
action  was  too  slow  for  some.  However, 
it's  a  good  program  picture.  Fair  tone  and 
appeal.  Maybe  for  Sunday;  no  as  special. 
Draw  from  general  class,  town  of  about  a 
Hhousand.  Admission  10-25,  15-35.  H.  H. 
Hedberg,  Amuse-U  Theatre,  Melville.  Louisi- 
ana. 

FRIVOLOUS  SAL.  (7,307  feet).  Star.  Eu- 
gene O'Brien.  Good  outdoor  picture.  Lots 
of  action  and  beautiful  scenery.  Tone,  good. 
Sunday,  no.  Special,  no.  Good  appeal.  Mixed 
class,  town  of  2,000.  Admission  10-30.  G.  F. 
Wallis,  Mainstreet  Theatre  (500  seats),  Rus- 
sell, Kansas. 

I  WANT  MY  MAN.  Star,  Milton  Sills.  A 
splendid  offering  for  any  audience.  The  en- 
tire cast  should  receive  special  mention,  for 
this  is  a  real  boost  for  better  pictures.  Ex- 
hibition value  about  right.  Advertise  it 
heavy  and  make  some  money.  Tone,  fine. 
Sunday,  yes.  Special,  yes.  Good  appeal. 
Average  American  class  town  of  1,200.  Ad- 
mission 10-40-50.  E.  L.  Wharton,  Orpheum 
Theatre   (335  seats),  Glasgow,  Montana. 

LOVE'S  WILDERNESS.  (7.057  feet).  Star, 
Corinne  Griffith.  Undoubtedly  the  best  pic- 
ture in  which  Miss  Griffith  has  ever 
appeared.  Here's  a  photoplay  that  has  been 
so  well  directed  that  It  holds  the  audience 
spellbound  from  start  to  finish;  and  it  has- 
the  added  qualification  of  being  suitable  for 
low-brow  as  well  as  high-brow  audiences. 
Many  good  comments  heard  as  patrons  de- 
parted after  the  show.  More  like  this,  Cor- 
inne, and  your  star  will  never  set.  Fair 
tone,  very  strong  appeal.  Maybe  for  Sun- 
day; yes  as  special.  Draw  general  class, 
town  of  about  a  thousand.  Admission  10- 
25,  15-35.  H.  H.  Hedberg,  Amuse-U  Theatre, 
Melville,  Louisiana. 

SALLY  (8,636  feet)  Star,  Colleen  Moore. 
An  exceptional  photo-play  in  every  way.  Far 
superior  to  any  previous  offering  from  this 
wonderful  little  lady.  It  is  a  wonderful 
piece  of  work  and  will  please  one  hundred 
percent,  in  any  theatre.  Step  on  it.  hard. 
Tone,  splendid.  Sunday,  yes.  Special,  yes. 
Perfect  appeal.  Average  American  audience 
town  of  1,200.  Admission  10-40-50.  E.  L. 
Wharton,,  Orpheum  Theatre  (335  seats) 
Glasgow,  Montana. 

SEA  HAWK.  (12,045  feet).  Star.  Milton 
Sills.  A  splendid  production.  A  good  story 
sustained  by  unusually  good  acting.  Picture 
not  marred  by  the  impossible.  Sills  especial- 
ly good.  Play  it.  Tone,  good.  Sunday,  no. 
Special,  yes.  Appeal,  ninety  per  cent.  Rural 
and  village  class  town  of  300.  Admission 
10-35.  Nelson  and  Ottem,  Rex  Theatre  (135 
seats),  Osnabrock,  North  Dakota. 

SINGLE  WIVES.  (7.308  feet).  Star,  Claire 
Windsor.  A  fair  program  picture  that  will 
get  over  as  such,  but  by  no  means  a  special. 
Will  please  the  average  audience  as  a  pro- 
pram.     Fair  tone,  appeal   seventy-five  per- 


July  25,  1925 


MOVING   PICTURE  WORLD 


413 


cent.  No  as  special.  Draw  industrial  class, 
town  6,000.  Admission  10-30.  L.  O.  Davis, 
Virginia  Theatre  (600  seats).  Hazard,  Ken- 
tucky. 

SUNDOWN.  (9,000  feet).  Star  cast.  Too 
long.  Should  be  cut  to  about  seven  reels. 
Rental  too  much.  Admission  10-30.  A.  C. 
Gordon,  Star  Theatre  (450  seats),  Weiser, 
Idaho. 

TWENTY-ONE.  (6,560  feet).  Star,  Rich- 
ard Barthelmess.  Splendid  program  picture 
that  should  go  over  in  any  house,  and  enough 
action  and  the  like  to  please  the  small  town. 
Tone,  good.  Not  suitable  for  Sunday.  Special, 
no.  Appeal,  seventy-five  per  cent.  Mining 
class.  Admission  15-25.  John  Cleva,  Jr., 
Enterprise  Theatre  (175  seats),  Glen  Alum, 
West  Virginia. 

Fox 

ALIAS  THE  NIGHT  WIND.  (4,145  feet). 
Star,  William  Russell.  Went  over  fairly  well 
but  really  a  weak  production.  City  110,000. 
Admission  10-20.  Al  C.  Werner,  Royal  The- 
atre, Reading,  Pennsylvania. 

DANTE'S  INFERNO.  (5,680  feet).  Star 
cast.  This  picture  is  gruesome  and  repulsive. 
The  acting  is  good;  the  sets  are  wonderful. 
While  it  sickened  some  of  the  ladies,  they 
all  agreed  that  it  was  a  magnificent  pro- 
duction that  everyone  should  see.  All  of 
my  regulars  came  out  for  it  and  also  a  big 
bunch  of  strangers  showed  up.  The  paper 
is  good;  it  is  easy  to  advertise;  it  got  the 
money.  Tone,  okay.  Good  appeal.  Yes  for 
Sunday  and  special.  Draw  all  classes  in 
small  town  of  3,000.  Admission  10-30.  M. 
W.  Larmour,  National  Theatre  (430  seats), 
Graham,  Texas. 

DESERT  OUTLAW.  Star,  Buck  Jones. 
About  the  same  as  all  his  pictures — -good 
westerns.  Will  please  where  he  is  a  favorite. 
Personally  I  do  not  like  him  a  great  deal. 
Tone,  O.  K.  Good  appeal.  Good  for  Sunday 
but  not  special.  T.  L.  Barnett,  Finn's  The- 
atre (600  seats),  Jewett  City,  Connecticut. 

GOLD  AND  THE  GIRL.  Star,  Buck  Jones. 
Haven's  seen  Buck  in  a  bad  one  yet.  A  fine 
Saturday  western.  Town  of  4,000.  R.  L. 
Nowell,  Idlehour  Theatre,  Monroe,  Georgia. 

GOLD  HEELS.  (6,000  feet).  Star  cast. 
Reports  have  been  fairly  good  on  this  pic- 
ture but  I  found  it  to  be  for  me  the  first  bad 
picture  from  Fox  this  year.  It  was  all  old 
stuff  to  my  bunch.  Even  the  horse  race  was 
just  a  horse  raca  Tone,  oka^y.  Appeal, 
none  here.  No  as  special.  Draw  all  classes, 
small  town  of  3,000.  Admission  10-30.  M. 
W.  Larmour,  National  Theatre  (430  seats), 
Graham,  Texas. 

HEARTS  OF  OAK.  (5,326  feet).  Star  cast. 
The  bunk  at  the  box  office.  Too  much  sob 
stuff.  Our  patrons  would  not  come  in  to 
see  it  if  you  run  a  free  show.  Sunday,  yes. 
Special,  no.  Admission  10-30.  A.  C.  Gordon, 
Star  Theatre  (450  seats),  Weiser,  Idaho. 

IN  LOVE  WITH  LOVE.  (5,677  feet).  Star 
cast.  Very  good  comedy  picture  which  went 
over  very  well.  Not  a  special  but  a  picture 
that  will  please  most  of  them.  Tone,  good. 
Sunday,  yes.  Good  appeal.  Railroad  class 
town  of  3,500.  Admission  10-35.  Giles 
Master.  Strand  Theatre  (750  seats),  Gallup, 
New  Mexico. 

TEETH,  (6,190  feet).  Sftar,  Tom  Mix, 
with  Duke  (dog)  and  Tony  (hor3e).  A  real 
western  that  will  please  everyone,  with  a 
wonderful  dog  in  the  picture  that  was  the 
real  star.  Good  tone  and  appeal.  Yes  for 
Sunday  and  as  special.  Draw  miners  and 
railroad  class,  town  3,500.  Admission,  10-35. 
Giles  Master,  Strand  Theatre,  Gallup,  New 
Mexico. 

WARRENS  OF  VIRGINIA.  (6,000  feet). 
Star  cast.  Three  days  to  good  business.  A 
good  picture  dealing  with  the  struggle  be- 
tween North  and  South.  General  class,  city 
of  35,000.  Admission,  25-35.  C.  D.  Buss, 
Strand   Theatre    (700  seats),  Easton,  Pa. 

'bAetYO'Qoldwyn 

DIXIE  HANDICAP.  (6,905  feet).  Star  cast. 
A  corking  good  race  track  picture.  Well  re- 
ceived by  all.  Big  business.  C.  D.  Buss, 
Strand  Theatre,  Easton,  Pennsylvania. 


Between  Ourselves 

A  get-together  place  where 
we  can  talk  things  over 


Straight  From  the  Shoulder  has 
achieved,  besides  exhibitor  con- 
fidence, another  thing  of  which  it 
is  mighty  proud — and  that  is  ex- 
hibitor loyalty! 

The  boys  don't  forget  the  re- 
ports even  this  time  of  year  when 
a  fan  is  mightier  than  a  pen. 

Some  theatres  are  closing,  and 
that  lays  a  heavier  burden  on 
those  houses  which  are  still  run- 
ning 

And  Roy  E.  Cline  voices  the 
exhibitor  spirit  when  he  writes: 

"Van,  In  looking  over  the  re- 
ports in  the  last  issue,  it  looks 
like  some  of  us  old-timers  are 
laying  down  on  the  job,  which 
will  not  do! 

"So — here  is  a  batch  to  make 
up,  JUST  BECAUSE  THE 
WEATHER  IS  HOT  IS  NO 
REASON  TO  QUIT  SENDING 
REPORTS." 

The  old-timers  aren't  laying 
down  in  most  cases;  some  are 
running  one  day  instead  of  three 
— or  two  instead  of  six. 

But  if — like  Roy — everybody 
will  send  in  "a  batch" — shorts  as 
well  as  features,  they're  import- 
ant parts  of  the  program! — we'll 
not  fall  down.  VAN. 


CHEAPER  TO  MARRY.  (5,921  feet).  Star, 
Lewis  Stone.  A  very  good  story  of  the  jazz 
age  which,  however,  has  no  drawing  power 
in  a  small  town.  Acting  of  cast  good  but 
they  simply  do  not  draw.  Tone,  O.  K.  Fair 
appeal.  Yes  for  Sunday,  no  as  special.  T. 
I*  Barnett,  Finn's  Theatre  (600  seats), 
Jewett  City,  Connecticut. 

EAGLE'S  FEATHER.  (6,500  feet).  Star, 
James  Kirkwood.  A  good  western,  well  liked. 
Tone  and  appeal  good.  No  for  Sunday  or 
special.  Draw  rural  class,  town  850.  Ad- 
mission 10-25.  Helen  Drexler,  Star  Theatre, 
(190    seats),    Crofton,  Nebraska, 

ETERNAL  STRUGGLE.  (7,374  feet).  Star, 
Earle  Williams.  A  good  one;  picturing  some 
daring  stunts;  plenty  of  pep  to  this.  Draw 
rural  class,  town  850.  Admission  10-25.  Helen 
Drexler,  Star  Theatre  (190  seats),  Crofton, 
Nebraska. 

HAPPINESS.  (7,700  feet).  Star,  Laurette 
Taylor.  This  is  a  very  good  picture.  Tone 
and  appeal  good.  Yes  for  Sunday;  a  fair 
special.  Draw  rural  class,  town  850.  Ad- 
mission 10-25.  Helen  Drexler,  Star  Theatre, 
(190  seats),  Crofton,  Nebraska. 

NELLIE,  THE  BEAUTIFUL  CLOAK 
MODEL.  (7.000  feet).  Star  cast.  Good  pic- 
ture, pleased  a  hundred  per  cent.  Full  house. 
Metro-Goldwyn  usually  pleases  audiences. 
Good  tone.  Yes  for  Sunday,  no  as  special. 
J.  J.  Parker,  Cozy  Theatre  (200  seats), 
Merom,  Indiana. 

RENO.  (7  reels).  Star  cast.  A  very  good 
modern  drama.  If  you  can  get  them  in  it 
will  please.  There  is  action,  comedy,  and 
good  information.  For  the  small  town  is 
just  fair.  Tone,  good.  Sunday,  yes.  Hardly 
suitable  for  special.  Appeal,  seventy-five 
per  cent.  Mining  class.  John  Cleva,  Enter- 
prise Theatre  (175  seats),  Glen  Alum,  West 
Virginia. 


ROUGED  LIPS.  (5,150  feet).  Star,  Viola 
Dana.  This  is  a  dandy  program,  which  they 
do  not  charge  a  fortune  for.  Good  tone,  fine 
appeal.  No  for  Sunday,  yes  as  special.  Draw 
rural  class,  town  850.  Admission  10-25. 
Helen  Drexler,  Star  Theatre  (190  seats), 
Crofton,  Nebraska. 

SINNERS  IN  SILK.  (5,750  feet).  Star 
cast.  We  received  5,000  of  the  advertised 
5,750  feet  of  this  picture.  It  certainly 
turned  out  to  be  a  lemon.  Any  more  like  this 
we  will  have  to  close  up  for  good.  Business 
bad  enough  without  getting  junk  like  this. 
Tone,  rotten.  Sunday,  no.  Special,  no.  No 
appeal.  Working  class,  town  of  2,800.  Ad- 
mission, 15-25.  David  W.  Strayer,  Mt.  Joy 
Theatre   (250  seats),  Mt.  Joy,  Pennsylvania. 

SNOB.  (6,513  feet).  Star,  Conrad  Nagel. 
Good  program  picture,  and  well  received  by 
the  audience.  No  complaints,  no  boosts.  Box 
office  medium.  Just  an  ordinary  picture. 
Tone,  good.  Sunday,  no.  Special,  no.  Appeal, 
fifty  per  cent.  All  classes,  town  of  6,000. 
Admission,  10-20-30.  Frank  H.  Wotton,  Park 
Theatre  (600  seats),  Lebanon,  New  Hamp- 
shire. . 

SOCIAL  CODE.  (5  reels).  Star,  Viola 
Dana.  Just  a  very  ordinary  program  pic- 
ture. Tone,  good.  Sunday,  no.  Special,  no. 
Appeal,  sixty  per  cent.  Farmers  and  town 
class,  town  of  800.  Admission,  10-25.  Fir- 
kins &  Laws,  Crystal  Theatre  (200  seats), 
Moravia,  Iowa. 

SO  THIS  IS  MARRIAGE.  (6,300  feet).  Star, 
John  Gilbert.  Nice  little  program  picture  of 
domestic  type.  Everybody  seemed  to  like 
it:  no  complaints  and  box  office  very  fair. 
Metro  pictures  average  better  for  us  than 
the  rest  of  the  big  three.  Good  tone.  Appeal, 
ninety  per  cent.  No  for  Sunday  or  special. 
Draw  general  class,  town  6,000.  Admission, 
10-20-30.  Frank  H.  Wotton,  Park  Theatre, 
(600  seats),  Lebanon,  New  Hampshire. 

SO  THIS  IS  MARRIAGE.  (6,300  feet)  Star, 
Eleanor  Boardman.  Some  said  "great"  while 
others  wanted  to  know  when  Tom  Mix  was 
coming  again.  My  patrons  are  getting  tired 
of  this  high  life  stuff;  the  colored  scenes  in 
this  are  beautiful  and  the  acting  is  good. 
New  print.  Special — maybe.  Audience  ap- 
peal divided.  R.  A.  Preuss,  Arvada  Theatre, 
Arvada,  Colorado. 

THREE  AGES.  (5,500  feet).  Star,  Buster 
Keaton.  This  was  good,  though  a  few  could 
not  see  the  point.  Tone  and  appeal  fair. 
Yes  for  Sunday,  fair  special.  Draw  rurai 
class,  town  850.  Admission  10-25.  Helen 
Drexler,  Star  Theatre  (190  seats),  Crofton, 
Nebraska. 

WIFE  OF  THE  CENTAUR.  (6,586  feet). 
Star,  John  Gilbert.  A  good  program  for  a 
high  class  audience.  Prlngle  and  Gilbert 
both  liked  here.  Wouldn't  class  the  story  as 
anything  wonderful  but  suits,  of  course,  a 
certain  class  of  patrons.  Picture  doesn't 
mean  much  to  the  average  person.  Tone, 
okay.  Sunday,,  yes.  Special,  no.  Appeal, 
sixty  per  cent.  General  class,  town  of  3,600. 
Admission,  10-20.  William  A.  Clark,  Sr., 
Castle  Theatre  (400  seats),  Havana,  Illinois. 

WOMEN  WHO  GIVE.  (7,500  feet).  Star 
cast.  While  the  title  almost  kills  the  pic- 
ture this  is  A.  No.  1  picture.  A  sea  story 
with  everything  which  goes  to  make  a  good 
picture.  Tone,  good.  Sunday,  yes.  Special, 
yes.  Appeal,  one  hundred  per  cent.  Farmers 
and  town  class,  town  of  800.  Admission,  10- 
25.  Firkins  and  Laws,  Crystal  Theatre  (200 
seats),  Moravia,  Iowa. 

Paramount 

ADVENTURE.  (6,602  feet).  Star,  T'om 
Moore.  Very  good  south  sea  island  story 
and  as  the  name  implies  there  is  plenty  of 
adventure  and  action  in  it.  Tone,  good. 
Sunday,  no.  Special,  no.  Good  appeal. 
Mixed  class,  town  of  1,800.  Admission, 
twenty-five  cents.  Fred  S.  Widenor,  Opera 
House,  Belvidere,  New  Jersey. 

ADVENTURE.  (6,700  feet).  Star,  Pauline 
Starke.  Above  the  average  program.  Plenty 
of  action.  Seemed  to  please.  Tone,  okay. 
Sunday,  no.  Special,  no.  Appeal,  eighty-five 
per  cent.  Small  town  class,  town  of  1,000. 
Admission,  10-35.  S.  G.  Harsh,  Princess  The- 
atre (249  seats),  Mapleton,  Iowa. 

ARGENTINE    LOVE.      (5,970    feet).  Star, 


414 


MOVING    PICTURE  WORLD 


July  25,  1925 


Bebe  Daniels.  A  thrilling  South  American 
drama  with  lots  of  action  and  thrills.  Bebe 
is  surely  a  cure  for  sore  eyes.  Would  not 
hesitate  to  recommend  it.  Tone,  okay.  Sun- 
day, yes.  Special,  no.  Good  appeal.  All 
classes,  town  of  3,000.  Admission,  25-35.  T. 
L  Barnett,  Finn's  Theatre  (600  seats), 
Jewett  City,  Connecticut. 

BORDER  LEGION.  (7,045  feet).  Star, 
lAntonio  Moreno.  This  Zane  Grey  story  is  a 
dandy.  Good  acting  and  wonderful  scenery 
are  the  highlights  of  this  drama.  All  Zane 
Grey's  pictures  are  great  and  this  one  is 
no  exception.  Tone,  pkay.  Sunday,  yes. 
Special,  no.  Appeal,  fine.  All  classes,  town 
of  3,000.  Admission,  25-35.  T.  L  Barnett. 
Finn's  Theatre  (600  seats),  Jewett  City,  Con- 
necticut. 

BORDER  LEGION.  (7,045  feet).  Star  cast. 
A  very  interesting  western  picture.  Name 
has  quite  a  bit  of  drawing  power.  It's  en- 
tertaining. Tone,  okay.  Sunday,  no.  Special, 
no.  Appeal,  eighty-five  per  cent.  Town  and 
country  class,  town  of  7,800.  Admission,  10- 
25.  Herbert  Tapp,  Hippodrome  Theatre  (460 
seats),  Sheridan,  Indiana. 

CODE  OF  THE  WEST.  (6,777  feet).  Star, 
Owen  Moore.  A  dandy  Zane  Grey  story,  well 
produced  with  real  action.  The  fire  scenes 
fcre  especially  good,  although  Constance 
Bennett  wasn't  very  convincing.  These  wild 
and  wooly  flappers  always  seem  out  of  place 
in  the  vast  open  spaces  where  a  man's  a 
man.  Tone,  good.  -Sunday,  no.  Special,  yes. 
Appeal,  seventy-five  per  cent.  All  classes 
town  of  6,000.  Admission  10-20-30.  Frank 
H.  Wotton,  Park  Theatre  (600  seats),  Leb- 
anon, New  Hampshire. 

CODE  OF  THE  WEST.  (6,777  feet).  Stars, 
Owen  Moore,  Constance  Bennett.  A  western 
romantic  comedy-drama  that  will  please 
most  anywhere.  Good  print;  flashy  paper. 
Mean  weather  made  receipts  look  sick.  B. 
A.  Preuss,  Arvada  Theatre,  Arvada,  Colorado. 

COMING  THROUGH.  (6,522  feet).  Star, 
Thomas  Meighan.  A  very  good  picture  but 
not  not  as  good  as  some  of  his  previous 
pictures.  The  ladies  don't  take  to  Tom  in 
overalls.  He  is  too  good  an  actor  for  rough 
and  tumble  work.  Box  office  fair.  We  ran 
it  special.  Tone,  good.  Sunday,  no.  Special 
yes.  Appeal,  seventy-five  percent.  All  classes 
town  of  6,000.  Admission  10-20-30.  Frank  H. 
Wotton,  Park  Theatre  (600  seats),  Lebanon, 
New  Hampshire. 

COMING  THROUGH.  (6,522  feet).  Star. 
Thomas  Meighan.  If  they  don't  give  Tommy 
some  better  stories,  he  wil  soon  be  a  has 
been.  This  one  isn't  more  than  his  previous 
ones.  I  have  also  noticed  that  he  is  not 
the  drawing  card  that  he  used  to  be.  Look 
out,  Tom.  Tone,  okay.  Sunday,  yes.  Special, 
no.  Good  appeal.  All  classes  town  of  3,000. 
Admission  25-35.  T.  L  Barnett,  Finn's  Thea- 
tre (600  seats),  Jewett  City,  Connecticut. 


Colleen    Moore    and    Kate    Price    in  "The 
Desert  Flower,"  the  current  "Colleen  Moore- 
First  National  Success." 


Welcome  Odell 


Mr.  O.  G.  Odell,  of  the  Odelphi 
Theatre,  Hughesville,  Pennsyl- 
vania, sends  in  tips  with  this  let- 
ter: 

"I  certainly  like  these  tips  and 
would  have  been  sending  in  tips 
myself  but  I  am  a  poor  hand  at 
that  kind  of  business  (you  won't 
agree  when  you  see  his  tips,  Ed) 
and  I  do  hate  to  write  letters. 

"Putting  it  off  to  the  very  last 
is  the  only  reason  that  I  have  not 
sent  in  tips. 

"Here  are  some;  you  can  add 
such  items  as  may  be  left  out  of 
some,  such  as  size  of  town,  etc."  . 

Glad  to.  And  mighty  glad  to 
see  friend  Odell  coming  in. 

Better  late  than  never! 

ANYBODY  ELSE? 


DANGEROUS  MONEY.  (6.864  feet).  Star. 
Bebe  Daniels.  Went  over  okay.  My  patrons 
like  Bebe  and  they  sure  complimented  this 
one.  Didn't  hear  a  single  kick.  Something 
unusual.  Town  of  4,000.  R.  L  Nowell,  Idle- 
hour  Theatre,   Monroe,  Georgia. 

DRESSMAKER  FROM  PARIS.  (7,080  feet). 
Star  cast.  Patrons  talked  about  this  picture 
more  than  any  in  a  long  time.  It  seems  to 
me  that  some  one  in  the  department  surely 
slipped  up  on  this  one.  because  they  failed 
to  call  it  a  "special"  but  it  is  better  than 
any  I  have  played  from  Paramount  in  a 
long  time.  Tone,  good.  Sunday,  yes.  Special, 
yes.  Good  appeal.  All  classes  town  of  1,200. 
Admission  10-25.  J.  E.  Lewis,  Everett  Thea- 
tre  (800  seats),  Middleton,  Delaware. 

FEET  OF  CLAY.  (9,746  feet).  Star  cast. 
Very  good  sex  picture.  Too  much  proces- 
sion of  the  departed  souls  in  the  last  two 
reels  outside  of  that  It  was  good  entertain- 
ment for  those  that  like  that  sort  of  pic- 
ture. Tone,  fair.  Sunday,  yes.  Special,  yes. 
Fair  appeal.  Small  town  class  and  farmers 
town  of  600.  Admission  10-20-10-30.  H.  W. 
Batchelder,  Gait  Theatre  (175  seats).  Gait, 
California. 

EMPTY  HANDS.  (6,976  feet).  Star,  Jack 
Holt.  A  picture  of  many  good  points,  mined 
by  a  mess  of  fast  living,  petting  parties, 
scanty  clothing  and  suggestive  scenes.  The 
type  of  flappers  that  patronize  Mrs.  Maxwell's 
daily  columns  will  rave  over  this.  If  you 
are  laboring,  with  pictures  like  "Abraham 
Lincoln,"  to  build  up  good  will  of  decent 
people,  lay  off  "Empty  Hands"  for  it  will 
tear  down  in  one  showing  the  accomplish- 
ment of  weeks  of  up-building.  With  me, 
"Empty  Hands"  was  empty  seats,  and  I  was 
glad  of  It.  Village  and  rural  class,  town 
400.  Admission  15-25.  E.  L.  Partridge,  Pyam 
Theatre  (250  seats),  Kinsman,  Ohio. 

ENEMY  SEX.  (7,861  feet).  Star  cast.  Did 
not  think  much  of  this  one  as  it  was  too 
long  and  draggy.  Story  not  much  as  it  has 
no  meaning.  Do  not  promise  anything  for 
this.  Tone,  questionable.  Not  suitable  for 
Sunday.  Special,  no.  No  good  appeal.  Rural 
class  town  of  1,500.  Admission  10-30.  D.  C. 
Kennedy,  Electric  Theatre  (400  seats),  Glas- 
gow, Missouri. 

FEMALE.  (6,176  feet).  Star,  Betty  Comp- 
son.  A  fair  program  show.  Compson  was 
good  drawing  card  but  we  lost  fifteen  dol- 
lars on  this  show.  We  are  closing  down  on 
Wednesdays  during  July  and  August.  No 
business.  Tone,  fair.  Special,  no.  Fair  appeal. 
Better  class  town  of  4,500.  Admission  10-15. 
C.  A.  Anglemire,  "Y"  Theatre  (404  seats), 
Nazareth,  Pennsylvania. 

FIGHTING  COWARD.  (6,501  feet).  Star 
cast.  A  fine  picture  that  was  enjoyed  by  the 
few  that  saw  It.  Did  not  do  film  rental  at 
the  box  office.  Tone,  good.  Sunday,  yes.  Spe- 
cial, no.  Appeal,  very  good.  Town  and  rural 


class  town  of  1,028.  Admission  10-25.  W.  C. 
Geer,  Princess  Theatre  (175  seats),  Vermont, 
Illinois. 

FLAMING  BARRIERS.  (5,821  feet).  Star, 
Jacqueline  Logan.  A  good  little  action  pic- 
ture that  we  are  glad  we  played.  Did  fine 
at  the  box  office.  Tone,  good.  Sunday,  no. 
Special,  no.  Good  appeal.  Town  and  rural  class 
town  of  1,028.  Admission  10-25.  W.  C.  Geer, 
Princess  Theatre  (175  seats),  Vermont,  Illi- 
nois. 

GOLDEN  BED.  (8.584  feet).  Star  cast.  A 
real  honest  to  goodness  picture.  Suitable  for 
any  house  big  or  small.  Bad  title  as  it  does 
not  mean  anything  to  picture.  Buy  It  and 
step  on  it.  Tone,  good.  Sunday,  yes.  Spe- 
cial, yes.  Good  appeal.  Rural  class  town  of 
1.500.  Admission  10-30.  D.  C.  Kennedy,  Elec- 
tric Theatre  (400  seats),  Glasgow,  Missouri 

HUMMING  BIRD.  (5,577  feet).  Star.  Gloria 
Swanson.  A  mighty  fine  picture  and  the  star 
does  great  work.  It  flopped  at  the  box 
office,  and  yet  we  are  glad  we  played  it.  Tone, 
good.  Sunday,  yes.  Special,  yes.  Very  good 
appeal.  Town  and  rural  class  town  of  1,028. 
Admission  10-25.  W.  C.  Geer,  Princess  Thea- 
tre (175  seats),  Vermont,  Illinois. 

MANHATTAN.  (6,415  feet).  Star,  Richard 
Dix.  A  mighty  fine  combination  of  box  office 
and  audience  picture.  A  little  old  but  a 
ringer  just  the  same.  Glad  to  recommend  this. 
Tone,  good.  Sunday,  yes.  Special,  yes.  Fine 
appeal.  Average  American  class  town  of  1,- 
200.  Admission  10-40-50.  E.  L.  Wharton. 
Orpheum  Theatre  (335  seats),  Glasgow,  Mon- 
tana. 

MERTON  OF  THE  MOVIES.  (7,655  feet). 
Star,  Viola  Dana.  This  seems  to  be  a  little 
above  the  heads  of  a  small  town  audience. 
It  is  not  very  entertaining.  It  is  not  even  a 
good  program  show.  Tone,  good.  Not  a 
special.  Better  class  town  of  4,500.  Admission 
10-15.  C.  A.  Anglemire,  "Y"  Theatre  (404 
seats),  Nazareth,  Pennsylvania. 

NIGHT  CLUB.  (5,721  feet).  Star  cast.  A 
big  time  comedy  with  Griffith  doing  stunts 
as  funny  as  any  Chaplin  or  Lloyd  ever  at- 
tempted. It  gets  a  laugh  all  the  way  and 
has  a  cast  that  helps  make  a  real  story, 
particularly  Vera  Reynolds  who  makes  up 
as  one  of  the  best  looking  little  ladies  of 
the  screen.  Ben  L,  Morris,  Temple  Theatre, 
Bellaire,  Ohio. 

NORTH  OF  3B.  (7,908  feet).  Star  cast. 
A  real  picture  which  pulled  strong  an»d 
pleased  after  they  came.  Better  than 
"Covered  Wagon"  in  every  way  but  box  office. 
Good  tone.  Appeal,  a  hundred  per  cent.  Yes, 
both  for  Sunday  and  as  special.  Firkins 
and   Laws,   Crystal   Theatre,   Moravia,  Iowa. 

TOO  MANY  KISSES.  (6,750  feet).  Star, 
Richard  Dix.  One  of  his  best;  full  of  good 
comedy.  Dix  is  a  comer,  in  my  opinion.  Give 
him  the  stories  and  he  will  do  the  rest.  Tone, 
O.  K.    Good  appeal.    Yes  for  Sunday,  no  as 


ANN  PENNINGTON 


The  dancing  nymph  of  the  Ziegfeld  Follies 
will   be  seen  in   Christie's  "Madame  Lucy," 
which    Producers    Distributing  Corporation 
will  release. 


July  25,  1925 


MOVING   PICTURE  WORLD 


415 


special.  T.  L.  Barnett,  Finn's  Theatre  (600 
seats),  Jewett  City,  Connecticut. 

TONGUES  OF*  FLAME,  (6,763  feet).  Star, 
Thomas  Meighan.  Possibly  the  poorest 
Meighan  picture  we've  had  yet.  Had  many 
unfavorable  comments.  Played  it  to  a  loss. 
City  110,000.  Admission  10-20.  Al  C.  Werner, 
Royal  Theatre,  Reading',  Pennsylvania. 

UNGUARDED  WOMEN.  (6,051  feet).  Star 
cast.  A  good  Saturday  night  program.  Well 
liked  by  all.  Film  okay.  Tone,  okay.  Sun- 
day, yes.  Special,  yes.  Good  appeal.  Rural 
class  town  of  850.  Admission  10-25.  Helen 
Drexler,  Star  Theatre  (195  seats),  Crofton, 
Nebraska. 

WAGES  OF  VIRTUE.  (7,083  feet).  Star, 
Gloria  Swanson.  Was  considered  here  a  very 
poor  and  illogical  picture  and  a  vehicle  un- 
fit for  the  star.  Had  many  kicks  from 
patrons  who  otherwise  are  followers  of  Miss 
Swanson.  Played  the  picture  at  a  loss.  City 
of  110,000.  Admission  10-20.  Al  C.  Werner, 
Royal  Theatre,  Reading,  Pennsylvania. 

WANDERER  OF  THE  WASTELAND.  (6,- 
700  feet).  Star,  Jack  Holt.  A  good  picture 
and  pleased  nearly  all.  Outside  of  "The 
Hunchback,"  this  picture  brought  me  more 
money  than  any  other  picture  this  year. 
Good  appeal:  yes  for  Sunday.  W.  A.  Simon, 
Liberty  Theatre  (250  seats),  Fromberg,  Mon- 
tana. 

WORLDLY  GOODS  (6,085  feet).  Star,  Agnes 
Ayres.  Fair  entertainment.  Tone,  okay.  Sun- 
day, yes.  Special,  no.  Appeal,  seventy  per 
cent.  Small  town  class  town  of  1,000.  Ad- 
mission 10-35.  S.  G.  Harsh,  Princess  Theatre 
249  seats),  Mapleton,  Iowa. 

Pathe 

CALL  OF  THE  WILD.  (5  reels).  Star  Buck 
(dog).  This  picture  is  one  that  is  not 
changed.  It  follows  the  book  as  close  as  any 
f.  have  ever  seen  and  it  will  please  the  ma- 
jority. Tone,  okay.  Sunday,  yes.  Special,  no. 
Good  appeal.  All  classes  town  of  1,800.  Ad- 
Jnission  10-25.  Miss  Zelma  Campbell,  Colonial 
Theatre   (450  seats),  Moulton,  Iowa. 

DYNAMITE  SMITH.  (5  reels).  Star,  Charles 
Ray.  This  boy  seems  to  have  lost  all  his 
drawing  power;  pulled  the  smallest  crowd 
we've  had  in  a  week.  Story  weak;  inter- 
pretation of  feading  man  unconvincing.  Will 
know  better  next  time.  Fair  tone,  appeal 
fifty  per  cent.  No  for  Sunday  or  special. 
Draw  all  classes,  town  6,000.  Admission  10- 
20-30.  Frank  H.  Wotton,  Park  Theatre  600 
seats),  Lebanon,  New  Hampshire. 


Principal 

RE-CREATION  OF  BRIAN  KENT.  Star 
cast.  Four  days  to  poor  business.  Harold  Bell 
Wright's  name,  as  author,  don't  mean  a 
thing  here.  Draw  general  class,  city  35,000. 
Admission  25-35.  C.  D.  Buss,  Strand  Thea- 
tre (700  seats),  Easton,  Pennsylvania. 

Producers7  Dist.  Corp, 

ANOTHER  MAN'S  WIFE.  Star,  James 
Kirkwood.  A  picture  with  a  good  hour's  en- 
tertainment attached  of  which  there  are 
very  few  nowadays.  'Something  just  a  little 
different,  not  spicy  as  the  title  indicates. 
Tone,  good.  Sunday,  yes.  'Special,  no.  Appeal, 
eighty  per  cent.  Working  class  town  of  2,- 
800.  Admission  15-25.  David  W.  Strayer,  Mt. 
Joy  Theatre  (205  seats),  Mt.  Joy,  Pennsyl- 
vania. 

RARBARA  FRIETCHIE.  (7,179  feet).  Star, 
Florence  Vidor.  We  ran  this  one  on  Mem- 
orial Day,  and  it  went  over  fine.  This  is 
hjndled  in  a  big  way  with  enough  patriotic 
appeal  to  keep  the  crowd  happy.  Also  good 
story.  Tone,  good.  Sunday,  yes.  Special,  yes. 
Appeal  ninety  per  cent.  All  classes  town  of 
6.000.  Admission  10-20-30.  Frank  H.  Wotton, 
Park  Theatre  (600  seats),  Lebanon,  New 
Hampshire. 

CHARLEY'S  AUNT.  (7,245  feet).  Star,  Syd 
Chaplin.  Paid  a  big  stiff  price  for  this,  but 
my,  how  they  did  come  and  laughed.  It 
sort  of  cheers  an  exhibitor  in  a  small  coun- 
try town  to  hear  them  laugh  and  enjoy  them- 


Charles    Ray    and    Duane    Thompson    in  a 
scene    in    "Some    Pun'kins,"    the    first    of  a 
series    for    Chadwick    Pictures  Corporation, 
shortly  to   be  released. 


selves  as  they  did  with  this  show.  Am  glad 
I  showed  it.  Tone,  good.  Sunday,  yes.  Spe- 
cial, yes.  Great  appeal.  Small  town  class 
and  farmers  town  of  1,800.  Admission  10-30. 
R.  Kuhn,  Kuhn  Theatre  (250  seats),  Lebanon, 
Oregon. 

LET  WOMEN  ALONE.  Star  cast.  Excellent 
picture  and  cast,  title  and  picture  pleased. 
Tone,  good.  Sunday,  yes.  Special,  yes.  Appeal, 
ninety-five  per  cent.  Middle  and  working  class 
(city  of  25,000.  Admission  10-25.  Ed.  C.  Curdts, 
Bijou  Theatre  (365  seats),  Greenville.  South 
Carolina. 

NIGHT  HAWK.  (5,115  feet).  'Star,  Harry 
Carey.  Very  good  western.  Carey  is  made 
here  now  and  all  his  pictures  go  over  good. 
Buy  'em  and  boost  'em.  Town  of  4,000.  R. 
L.  Nowell,  Idlehour  Theatre,  Monroe,  Georgia. 

United  Artists 

RODIN  HOOD.  Star.  Douglas  Fairbanks. 
Considered  a  wonderful  picture  here  and 
played  to  satisfactory  business.  City  of 
110,000.  Admission  10-20.  Al.  C.  Werner, 
Royal  Theatre,  Reading,  Pennsylvania. 

TAILOR  MADE  MAN.  (8,648  feet).  Star, 
Charles  Ray.  Very  old  picture  but  enjoyed 
by  few  who  saw  it.  Ray  no  drawing  card 
here  and  could  not  get  them  out.  Have  tried 
several  old  ones  and  lost  on  all..  Tone  and 
for  Sunday,  O.  K.  No  as  special.  Town  of 
4,000.  R.  L.  Nowell,  Idlehour  Theatre,  Mon- 
roe, Georgia. 

WAY  DOWN  EAST.  (10  reels).  Star, 
Lillian  Gish.  Our  first  picture  from  United 
Artists.  Print  not  in  very  good  condition, 
but,  at  that,  a  one  hundred  per  cent,  picture. 


Only  an  exhibitor  knows  just 
how  his  audience  takes  to  a  pic- 
ture. 

Therefore,  only  an  exhibitor 
can  give  an  honest  opinion  of 
the  picture's  performance. 

Every  tip  you  send  will  be  a 
beacon  to  some  other  exhibitor 
who  is  watching  for  tips  and 
worrying  about  that  picture. 

It's  a  service  that  costs  you 
little  and  accomplishes  a  great 
deal  of  good. 

The  short  subject  is  important. 

SEND  TIPS  NOW. 


Box  office  receipts  were  very  satisfactory. 
Good  tone.  Yes  for  Sunday  and  special.  Draw 
general  class,  town  600.  Admission  10-25, 
15-35.  W.  C.  Snyder,  by  F.  M.  Snyder,  Cozy 
Theatre  (265  seats),  Lamont,  Oklahoma. 

Universal 

BIG  TIMBER.  (4,650  feet).  Star,  William 
Desmond.  A  story  of  a  logging  camp  which 
pleased  a  capacity  attendance.  I  ran  it  on 
Saturday  and  found  it  very  good  for  the 
action  fans.  'Sunday,  no.  Special,  no.  Good  ap- 
peal. Big  city.  Stephen  G.  Brenner,  Eagle 
Theatre,   Baltimore,  Mlaryland. 

FAMILY  SECRET  (5,076  feet).  Star,  Baby 
Peggy.  Positively  the  best  picture  we  have 
run  for  a  long  time.  The  acting  of  Baby 
Peggy  was  marvelous.  This  picture  should 
please  any  type  of  patronage.  Book  it  and 
boost  it.  Good  tone.  Appeal  ninety-five  per 
cent.  Would  say  yes  for  Sunday  and  spe- 
cial. Draw  big  city  class.  Admission  always 
ten  cents.  Stephen  G.  Brenner,  Eagle  Thea- 
tre, Baltimore,  Maryland. 

FIGHT  FOR  HONOR.  Star,  Eva  Novak.  A 
fine  action  picture  played  Saturday  to  good 
houses.  Everybody  liked  it.  Lots  of  action 
and  Bill  Fairbanks  who  played  with  Eva, 
very  well  liked.  Tone,  good.  Sunday,  no. 
Special,  no.  Appeal,  seventy-five  per  cent. 
All  classes  town  of  6,000.  Admission  10-20-30. 
Frank  H.  Wotton,  Park  Theatre  (600  seats), 
Lebanon,  New  Hampshire. 

FOOL'S  HIGHWAY.  (6.800  feet).  Star,  Mary 
rhilbin.  One  of  the  rottenest  pictures  and 
about  five  years  old  on  the  market.  A  few 
like  this  one  and  would  have  to  close  the 
theatre.  Lots  of  kicks,  old  and  young  alike. 
Exhibitors  lay  off  of  this  one.  Print  good. 
Town  and  country  class  town  of  700.  Admis- 
sion 10-20.  W.  F.  Penney.  Electric  Theatre 
(250   seats),  Lowry  City,  Missouri. 

FORTY  HORSE  HAWKINS.  (5,148  feet). 
Star,  Hoot  Gibson.  Below  this  star's  aver- 
age. Did  very  light  business  in  fair  weather. 
Tone,  fair.  Sunday,  no.  Special,  no.  Poor 
appeal.  Town  and  rural  class  town  of  1.029. 
Admission  10-25.  W.  C.  Geer,  Princess  Thea- 
tre (175  seats),  Vermont.  Illinois. 

HUNCHBACK  OF  NOTRE  DAME.  (11.000 
feet).  Star/  Lon  Chaney.  A  strong,  vivid 
entertainment  for  which  we  paid  too  much. 
Did  not  appeal  to  our  patrons.  We  did  break 
even  on  this  one,  however.  Tone,  fair.  Sun- 
day, no.  Special,  yes.  Poor  appeal.  Town 
and  rural  class  town  of  1,028.  Admission  10- 
25.  W.  C.  Geer,  Princess  Theatre  (175  seats), 
Vermont,  Illinois. 

K,  THE  UNKNOWN.  (8,146  feet).  Star, 
Percy  Marmont.  This  seemed  to  please  my 
audience  very  much.  It  has  an  interesting 
plot  and  also  lots  of  good  comedy.  Acting 
of  entire  cast  is  very  satisfactory.  Consider 
it  a  great  deal  better  than  the  average  pro- 
gram picture.  Tone,  okay.  Sunday,  yes.  Spe- 
cial, no.  Good  appeal.  T.  L  Barnett,  Finn's 
Theatre,  Jewett  City,  Connecticut. 

K,  THE  UNKNOWN.  (8  reels).  Star,  Percy 
Marmont.  Fair  program  but  too  long.  Name 
didn't  mean  anything  at  the  box-office.  This 
hospital  stuff  is  very  poor  picture  material. 
Tone,  okay.  Sunday,  yes.  Special,  no.  Appeal, 
fifty  per  cent.  General  class  town  of  3,600. 
Admission  10-20.  William  A.  Clark,  Castle 
Theatre  (400  seats),  Havana,  Illinois. 

LAST  LAUGH.  Star,  Emil  Jannings.  Splen- 
did acting  by  star,  but  that's  about  all. 
Did  not  please  and  was  not  appreciated. 
Number  of  people  walked  out  during  show. 
Lost  plenty  on  a  three  day  showing,  how- 
ever, Universal  exchange  mail"  right  by 
crediting  me  with  twenty-five  dollars  on  pur- 
chase price.  No  more  German  pictures  for 
me.  Tone,  okay.  Sunday,  yes.  Special,  no. 
No  appeal.  'Small  town  class  and  farmers 
town  of  1,800.  Admission  10-30.  R.  Kuhn, 
Kuhn  Theatre  (250  seats),  Lebanon,  Oregon. 

LAW  FORBIDS.  (6,262  feet).  Star,  Baby 
Peggy.  A  picture  that  will  please  most  any 
audience.  Baby  Peggy's  good  in  this  one  as 
she  does  some  good  acting.  Tone,  good. 
Sunday,  yes.  Special,  no.  Town  and  coun- 
try class1  town  of  700.  Admission  10-20. 
W.  F.  Denney,  Electric  Theatre  (250  seats), 
Lowry  City,  Missouri. 

MAD  WHIRL.  (6,194  feet).  Star,  May  Mc- 
Avoy.  Another  of  these  jewels  which  they 
sell  as  a-  special  and  which  is  just  a  pro- 


416 


MOVING    PICTURE  WORLD 


July  25,  1925 


Fill  In  Tear  Out  Send  Along 

Straight  From  the  Shoulder  Report 

Van:  I  am  an  exhibitor.  I  want  to  help  exhibitor  Independence  from  poor  pictures.  So  I  tend  thii  tip  and  will  tend  othert 
if  you  will  tend  me  your  regular  blanks.  I'll  live  up  to  the  ethict  of  "Our  Gang"  by  being  fair  to  picture  and  to  exhibitor. 
Here't  my  tip  on 

Title   Producer   Star   


My  report 


Audience  appeal  Suitable  for  Sunday?  A  Special? 

Signature    of  Exhibitor  

Theatre   No.  Seats  Town   State 


gram  picture.  Tone,  good.  Sunday,  yes.  Spe- 
cial, no.  Railroad  class  and  miners  town  of 
3,500.  Admission  10-35.  Giles  Master,  Strand 
Theatre,  Gallup,  New  Mexico. 

RECKLESS  AGE.  (6,954  feet).  Star,  Regi- 
nald Denny.  Would  not  class  this  as  an 
extra  production  and  far  from  being  as 
good  as  "Sporting  Youth."  Picture  failed  to 
get  us  the  business  we  were  expecting  and 
almost  fell  flat  second  night.  Tone,  okay. 
Sunday,  "yes.  Special,  no.  Appeal,  sixty  per 
cent.  General  class  town  of  3,600.  Admission 
10-20.  William  A.  Clark,  Sr.,  Castle  Theatre 
(400  seats),  Havana,  Illinois. 

RECKLESS  AGE.  (6,954  feet).  Star,  Regi- 
nald Denny.  This  is  the  kind  of  picture  that 
"Ma"  can  induce  "Pa"  to  come  and  see.  Denny 
Is  a  sure  box  office  check  puller.  Yes  as  to 
audience  appeal  and  for  Sunday  but  no  as 
special.  Palladium  Theatre,  Lancaster,  Eng- 
land. 

RIDE  FOR  YOUR  LIFE.  (5,510  feet).  Star, 
Hoot  Gibson.  Just  a  fair  offering  from  this 
star  that  did  not  pull  average  business.  Tone, 
okay.  Sunday,  no.  Special,  no.  Appeal,  eighty 
per  cent.  Town  and  rural  class  town  of 
1,028.  Admission  10-25.  W.  C.  Geer,  Princess 
Theatre  (175  seats),  Vermont,  Illinois. 

Vitagraph 

BELOVED  BRUTE.  (6,710  feet).  Star  cast. 
Played  three  days  to  satisfactory  business. 
Picture  pleased  all  who  saw  it.  A  very  good 
show.  General  class  city  of  35,000.  Admis- 
sion 25-35.  C.  D.  Buss,  Strand  Theatre  (700 
seats),  Easton,  Pennsylvania. 

CLEAN  HEART.  Star  cast.  Very  interesting 
picture  but  rather  deep  for  small  town 
patronage.  If  I  had  seen  it  before  booking, 
I  would  not  have  run  it.  Fair  tone.  Appeal 
fifty  per  cent.  Yes  for  Sunday,  no  as  spe- 
cial. Draw  farmers  and  small  town,  town  600. 
Admission  10-20,  10-30.  H.  D.  Batchelder, 
Gait  Theatre  (175  seats),  Gait,  California. 

Warner  Brothers 

FIND  YOUR  MAN.  (7,300  feet).  Star. 
Rin-Tin-Tin  (dog).  Do  not  think  this  dog 
is  as  good  as  Strongheart  and  his  picture 
was  not  as  well  liked,  but  it  did  a  nice  busi- 
ness and  pleased.  Tone,  okay.  Good  appeal. 
No  as  special.  Draw  all  classes  in  small 
town  of  3,000.  Admission  10-30.  M  W.  Lar- 
mour,  National  Theatre  (430  seats),  Graham, 
Texas. 

Comedies 

GOOFY  AGE  (Pathe).  Nothing  to  it.  Not 
worth  the  money.  Town  of  4,000.  R.  L 
Nowell,  Idiehour  Theatre,   Monroe,  Georgia. 


GREEN  TIES.  (Universal).  This  one  reel 
comedy  is  very  good.  Have  used  several  of 
them.  They  always  get  a  laugh.  Tone, 
good.  "Sunday,  yes.  Good  appeal.  Small 
town  class  and  farmers,  town  of  600.  Ad- 
mission 10-20,  10-30.  H.  W.  Batchelder. 
Gait  Theatre  (175  seats),  Gait,  California. 

GUEST  OF  HONOR  (Fox).  Another  one  of 
those  feature  two-reel  comedies  that  will 
make  the  onlookers  sit  up  and  take  notice, 
besides  giving  them  something  to  split  their 
sides  laughing  at.  O.  K.  tone.  Ye^  for  Sun- 
day. .  Draw  from  masses,  city  230,000.  Ad- 
mission 10-20.  R.  M.  Kennedy,  Royal  The- 
atre, Birmingham,  Alabama. 

WAKE  UP  (Educational).  Star.  Cliff 
Bowes.  Another  Cameo  that  is  up  to  the 
average  set  by  the  rest  of  them.  They  sure 
help  out  with  these  long  features  that  we 
are  getting.  Tone,  O.  K.  Good  appeal.  Draw 
better  class,  town  4,500.  Admission  10-15. 
C.  A.  Anglemire,  "Y"  Theatre  (404  seats), 
Nazareth,  Pennsylvania. 

WHAT  A  NIGHT  (Educntionnl).  Star, 
Lige  Conley.  Another  Mermaid  comedy  that 
was  right  there  for  us.  Had  everybody 
daughing.  It  is  sure-fire  for  the  kids.  Good 
tone  and  appeal.  C.  A.  Anglemire,  "Y"  The- 
atre (404  seats),  Nazareth,  Pennsylvania. 


Serials 

FIGHTING  HANGER  (Universal).  Star, 
Jack  Dougherty.  I  have  just  run  the  opening 
chapter  of  this  serial  and  I  think  it  is  going 
to  go  over  nicely.  Serials  used  to  be  a  dead 
number  here  but  now  they  get  a  little  busi- 
ness for  me.  T.  La  Barnett,  Finn's  Theatre 
(600  seats),  Jewett  City,  Connesticut. 


Short  Subjects 

LIQUID  LAVA  (Educational).  A  good  short 
subject  fill  in  with  a  variety  of  interesting 
subjects;  some  have  comedy  and  others  are 
educational.  Fair  appeal.  Draw  better 
class,  town  4,500.  Admission  10-16.  C.  A. 
Anglemire,  "Y"  Theatre  (404  seats),  Nazareth, 
Pennsylvania. 

TELEPHONE    GIRL    SERIES.      (F.    B.  O.) 

These  are  good  but  do  not  pay  any  more 
than  a  two  reel  comedy.  Tone,  good.  Sun- 
day, no.  Fine  appeal.  Rural  class  town  of 
850.  Admission  10-25.  Helen  Drexler,  Star 
Theatre  (195  seats),  Crofton,  Nebraska. 

Independents 

COURAGE.  (State  Rlg-nt).  Star,  Pete  Mor- 
rison. A  good  western  though  a  little  old. 
Film  rather  old  too.  Drew  well  and  was 
liked.    Tone,  good.    Sunday,  no.    Special,  no. 


Good  appeal.  Rural  class  town  of  850.  Ad- 
mission 10-25.  Helen  Drexler,  Star  Theatre 
(195  seats),  Crofton,  Nebraska. 

DISCONTENTED  HUSR\>DS.  (State 
RiKht).  Star,  James  Kirkwood.  Good  show, 
but  star  not  up  to  par.  Suitable  for  any  day. 
Rialto  Theatre,  New  London,  Connecticut. 

DISOONTUIN'IKUU  III  S BANDS.  (State 
RiKht).  Star  cast.  Fair  picture  without 
much  .drawing  power  here.  City  110.000 
Admission  10-20.  Al  C.  Werner,  Royal  The- 
atre, Reading,  Pennsylvania. 

EMPTY  HEARTS  (nanner).  Star,  Patsy- 
Ruth  Miller.  Our  first  "Banner"  picture 
bought  through  Enterprise  Distributing  Cor- 
poration and  will  say  it  is  a  good  program 
picture  and  will  please  most  any  audience. 
Good  tone  and  appeal.  Yes  for  Sunday,  no 
as  special.  Draw  general  class,  town  600. 
Admission  10-25,  15-35.  W.  C.  Snyder,  by  F. 
M.  Snyder,  Cozy  Theatre  (265  seats),  Lamont, 
Oklahoma. 

ENEMIKS      OF     YOUTH      (State  Rl^ht). 

Mahlon  Hamilton.  Nice  little  program  pic- 
ture. Ran  it  as  part  of  a  double  feature 
show  and  it  seemed  to  please  very  nicely. 
Tone  O.  K.  Fair  appeal.  Yes  for  Sunday. 
No  for  special.  T.  L  Barnett,  Finn's  The- 
atre (600  seats),  Jewett  City,  Connecticut. 

POISON  (State  RiKht).  Star,  Chas.  Hutch- 
ison. Was  well  liked  and  did  fair  business. 
City  110,000.  Admission  10-20.  AI  C.  Wer- 
ner,  Royal   Theatre,   Reading,-  Pennsylvania. 

SOUTH  OF  NORTHERN  LIGHTS  (State 
RiKht).  Star,  Neal  Hart.  Good,  though  old 
—  (film  too).  Scenery  lovely.  Plenty  of 
action.  Drew  well.  Tone  and  appeal  good. 
No  for  Sunday  or  special.  Draw  rural  class, 
town  850.  Admission  10-25.  Helen  Drexler, 
Star  Theatre  (190  seats),  Crofton,  Nebraska. 

TEXAS  TRAIL.  (State  Right).    Star,  Harry 

Carey.  Unusually  entertaining  for  Carey. 
Audience  got  some  good  laughs  out  of  it. 
Sunday,  yes.  Attendance  fair.  Rialto  Thea- 
tre, New  London,  Connecticut. 

TOMBOY  (Chndwick).  Star,  Dorothy  De- 
vore.  A  rather  pleasing  comedy-drama. 
Good  for  one  day  or  on  a  double  bill.  Tone 
O.  K.  Fair  appeal.  Yes  for  Sunday,  no  as 
special.  Draw  family  and  student  class, 
town  4,000.  Admission  10-25.  R.  J.  Relf, 
Star  Theatre  (600  seats),  Decorah,  Iowa. 

WEEK    END    HUSBANDS    (State  RiKht). 

The  title  seemed  to  interest,  but  the  picture 
itself  didn't  hold  up  well.  City  110,000.  Ad- 
mission 10-20.  Al  C.  Werner,  Royal  Theatre, 
Reading,  Pennsylvania. 

WESTBOUND.     (Independent).    Star.  J.  B. 

Warner.  Can't  give  this  a  boost.  Very  ordi- 
nary picture.  Tone,  good.  Sunday,  yes. 
Special,  no.  Poor  appeal.  Small  town  class 
and  farmers  town  of  600.  Admission  10-20- 
10-30.  H.  W.  Batchelder,  Gait  Theatre  (175 
seats),  Gait,  California. 


July  25,  1925 


MOVING    PICTURE  WORLD 


419 


A  Universal  Release 


A  MINIATURE  RAILWAY  PLANNED  FOR  THE  SIGNAL  TOWER 
Designed  by  Dave  Morrison,  of  the  Rex  Theatre,  Creely,  Col.    The  train  ran  into  a 
tunnel  on  the  right  and  emerged  from  under  the  still  panel  on  the  left,  and  as  usual 
it  made  no  end  of  comment,  particularly  as  the  scene  was  so  well  made. 


Pergola  Box  Office 

Qets  the  Patrons 

Appreciating  the  value  of  cool  suggestions, 
George  B.  Peck,  of  the  Strand  Theatre, 
Tampa,  Fla.,  and  city  manager  J.  B.  Carroll, 
worked  out  a  pergola  effect  for  the  Strand 
lobby  that  has  all  of  the  value  of  a  lattice 
and  costs  much  less  to  build  in  a  wide  lobby, 
such  as  the  Strand. 

The  box  office  is  completely  enclosed  in 
a  lattice,  with  trailing  vines,  and  the  lobby 
cards  are  painted  to  conform  to  the  design. 

In  the  case  of  the  Strand  a  scenic  backing 
has  been  added  that  completely  covers  the 
back  wall,  but  a  few  festoons  of  colored 
paper  will  give  much  the  same  effect  if  the 
painting  is  too  costly. 

The  main  point  is  to  make  the  box  office 
look  cool  and  inviting.  No  one  likes  to 
hand  amusement  money  into  a  stove  these 
warm  days.  Lattice  the  box  office  if  that  is 
all  you  can  afford  to  do. 


Handed  Schedules 

During  the  run  of  Up  the  Ladder  at  the 
Piccadilly  Theatre,  New  York,  a  girl  in  a 
baseball  suit  handed  out  folders  giving  the 
schedule  of  "at  home"  games  for  the  three 
teams  representing  the  greater  city  in  the 
big  leagues.  She  worked  Broadway  morn- 
ings and  evenings  and  afternoons  she  handed 
out  the  folders  at  the  ball  grounds. 

The  back  of  the  sheet  was  printed  up  for 
the  picture  and  carried  the  line:  "Compli- 
ments of  Virginia  Valli,  Universal  star." 

The  Piccadilly  must  find  the  street  work- 
ers of  value,  for  they  are  used  in  some  stunt 
on  almost  every  picture  played  there. 


Had  No  Zem-Zem 

Here's  a  stunt  that  will  be  useful  for  Shrine 
events.  It  was  used  by  the  Owl  Drug  Stores, 
Los  Angeles,  during  the  recent  session  of  the 
Imperial  Council  there. 

Window  pasters,  ribbon  badges  and  throw- 
away  cards  were  printed  up  in  red  and  green 
on  yellow  (the  Shrine  colors),  all  reading: 


"Nobles,  having  no  Zem-Zem,  we  recommend 
a  Chickie  Sundae  (saucy  and  spicy),  just  like 
the  picture  Chickie,  now  playing  Loew's  State." 

Properly  Zem-Zem  is  water  from  the  holy 
well  of  that  name  in  the  sacred  enclosure  at 
Mecca,  reputed  to  be  the  spring  which  saved 
the  life  of  Ishmael,  from  whom  the  Arabs 
claim  descent.  In  the  Shrine  it  is  anything  to 
drink,  and  Zem-Zem  is  certain  to  get  the 
Shriner's  attention. 

Try  it  when  your  local  temple  holds  a  cere- 
monial. 


Sold  a  Sale 

One  of  the  real  helps  to  The  Crowded 
Hour  at  the  Empire  Theatre,  Montgomery, 
Ala.,  was  a  Crowded  Hour  Sale,  when  special 
bargains  were  offered  at  one  of  the  stores, 
bring  crowded  counters  for  the  crowded  hour. 
H.  C.  Farley  generously  contributed  a  set 
of  slides  in  return  for  the  lavish  adver- 
tising, in  and  out  of  the  newspapers,  done 
by  the  store.    He  felt  he  could  afford  to. 


Hereys  a  Qood  Stunt 
on  Raymond  Qriffiih 

E.  B.  Roberts  changed  an  old  one  slightly 
to  put  over  Raymond  Griffith  in  The  Night 
Club  at  the  Majestic  Theatre,  Austin, 
Texas. 

He  was  giving  a  midnight  matinee  to  put 
over  the  new  star,  and  he  played  up  an  offer 
to  admit  free  any  man  wearing  a  high  hat 
such  as  is  used  as  a  trade  mark  for  Griffith. 

Although  June  in  Texas  is  not  conducive 
to  high  hat  wearing,  a  lot  of  men  turned 
out,  g1-  d  that  it  was  a  midnight  matinee  and 
not  a  loonday  showing.  The  entire  crowd 
was  in' i;rested  and  is  each  silk  hat  wearer 
came  down  the  aisle  he  was  the  subject  of 
much  conversation.  It  will  work  on  any 
Griffith  picture. 

The  lobby  was  a  Spanish  inn  similar  to  that 
at  which  Griffith  met  the  fiery  dancer.  It  was 
good  atmosphere  and  helped  to  sell  the  play 
because  it  looked  cool.  A  lighted  six-sheet 
cutout  of  the  star  was  one  of  the  lobby 
decorations. 


Here's  a  Vet 

For  Zander  the  Great  at  Loew's  Palace  the- 
atre, Memphis,  a  number  of  stunts  were  used, 
including  the  one-piece  coat  and  suit  hanger 
"such  as  was  used  in  the  days  of  Zander  the 
Great." 

It  has  been  some  twelve  years  since  this  idea 
was  first  reported  to  this  department  from 
West  Point,  Ga.,  and  it  has  been  in  almost 
constant  use  ever  since.  Nothing  we  ever  dig 
out  seems  to  have  enjoyed  such  lasting  popu- 
larity. 


Well,  Which? 

E.  D.  Turner  used  a  clever  interest  ad  for 
His  Supreme  Moment  at  the  Imperial  Theatre 
Asheville,  N.  C. 

He  used  a  number  of  single  threes,  scattered, 
reading :  "What  is  the  Supreme  Moment  ?  Is 
it  the  second  before,  a  second  after,  or  during? 
See  His  Supreme  Moment,  Imperial  Theatre." 

But  he  doesn't  say  what  the  final  decision 
was.   Personally  we  would  vote  for  all  three. 


A  Universal  Release 


ANOTHER  GOOD  EXPLOIT  ON  THE  GREAT  CIRCUS  MYSTERY 
This  was  used  at  the  Odeon  Theatre,  Canton,  O.,  for  the  first  issue  of  the  chapter 
play,  and  was  apparently  worked  by  a  clown  who  formed  part  of  the  vaudeville  bill. 
Using  the  exercise  wagon  gave  a  fine  ballyhoo  at  no  extra  cost. 


420  MOVING   PICTURE    WORLD  July  25,  1925 


A  Metro-Goldwyn  Release 


ANOTHER  EXAMPLE  OF  A  RAILROAD  LOBBY  ON  EXCUSE  ME 
This  is  from  John  B.  Carroll,  of  the  Victory  Theatre,  Tampa,  Fla.    It  differs  from  most 
in  that  the  rear  ends  of  the  Pullmans  are  not  elevated.    The  left  hand  car  bears  a 
legend  "Please  don't  disturb  them.    They  were  just  married." 


Made  a  Production 
in  a  Lobby  Niche 

The  accompanying  cut  shows  how  E.  B. 
Roberts,  of  the  Majestic  Theatre,  Austin. 
Texas,  made  a  fine  display  at  a  very  small 
cost  for  Mme.  Sans  Gene. 


A  Paramount  Release 


THE  DISPLAY  NICHE 

This  niche  is  built  into  the  lobby  and  sports 
a  small  fountain.  The  water  was  cut  off  and 
the  basin  filled  in  with  earth,  sodded  over. 
The  back  wall  from  the  base  to  the  gilded 
arch,  which  shows  black  in  the  photograph, 
was  covered  with  beaverboard  on  which  a 
typical  landscape  was  painted  and  a  small 
stairway  was  run  up  to  the  level,  on  which 
was  pasted  a  small  cutout  of  the  star  in  char- 
acter. 

This  gave  a  maximum  of  effect  for  a  mini- 
mum of  work  and  should  be  suggestive  to 
other  managers  who  have  recesses  of  vari- 
ous sorts  in  their  lobbies. 

It  will  be  recalled  that  Joseph  H.  Hanley, 
of  the  Kingsway  Theatre,  Brooklyn,  makes 
his  spare  box  office  into  a  miniature  stage 


for  big  features.  This  is  along  the  same  idea, 
but  gives  a  more  elaborate  effect  because 
the  frame  is  larger. 

Uses  Watei  Qlass 

for  Floor  Posters 

Pasting  posters  to  the  floor  of  the  lobby  has 
been  a  favorite  stunt  with  Edgar  Hart  for  a 
long  time.  Others  who  have  tried  the  idea  com- 
plain that  the  posters  will  not  stick  to  the  floor 
very  long. 

Edgar  writes  that  the  trick  of  getting  the 
cutouts  to  stay  put  is  in  the  adhesive  used. 
The  stunt  is  practical  only  on  tiled  floors,  as 
the  paste  will  stick  too  well  to  wood,  but  with 
tile  ft  is  a  simple  matter  to  get  a  poster  to  stand 
up  for  two  to  four  days,  according  to  the 
weather  conditions  and  the  traffic. 

The  poster  is  cut  out  and  pasted  on  the  re- 
verse side  with  silicate  of  soda,  better  known 
as  waterglass ;  a  preparation  used  in  preserving 
eggs  for  winter  use.  It  generally  comes  in  the 
form  of  a  powder,  which  must  be  dissolved  in 


warm  water  and  should  be  available  at  any 
drug  store. 

The  wet  poster  is  put  on  a  clean  tile  floor  and 
patted  into  close  contact  with  a  cloth.  Then  it 
can  be  edged  with  a  watercolor  design  or  if 
you  have  no  artist  an  ornamental  border  of 
wall  paper  can  be  used. 

For  his  own  house,  Edgar  bought  a  head- 
light from  a  wrecked  Buick  for  §2  and  writes 
that  it  works  just  as  well  as  the  more  costly 
spotlights.  That's  another  idea  well  worth 
while. 

Edgar  is  hustling  along  in  his  new  job, 
running  the  Colonial  theatre,  Portsmouth,  N. 
H.,  and  overseeing  the  other  two  Grey  houses 
in  that  town,  and  he  writes  he  will  have  more 
ideas  as  soon  as  he  gets  oriented. 


Selling  the  Qoose 

Realizing  that  The  Goose  Hangs  High  is 
not  an  easy  title  to  sell,  Roy  L.  Smart,  of  the 
Noble  Theatre,  Anniston,  Ala.,  got  after  the 
contest  aids. 

First  he  used  the  origin  contest,  recom- 
mended by  the  Theatres  Advertising  De- 
partment, and  then  he  wrote  one  of  his  own. 
This  was  a  "family"  play,  so  he  arranged  with 
the  Star  to  admit  any  family  attending  in  a 
body  for  a  coupon  and  one  dollar,  with  a 
prize  for  the  largest  bona  fide  family,  par- 
ents and  children  only. 

The  first  prize  went  to  a  family  of  ten. 
The  paper  played  up  the  family  interest  in 
the  film  and  explained  that  the  title  didn't 
mean  anything,  and  the  result  was  a  better 
business  than  was  to  have  been  expected. 


Color  Effect 

Harry  Hardy,  of  the  Alhambra  Theatre, 
Charlotte,  N.  C,  seems  to  have  been  the  first 
to  use  color  for  Riders  of  the  Purple  Sage. 
He  used  a  compo  board  panel  across  the  entire 
top  of  the  foyer,  with  a  six-foot  opening  in 
the  centre,  back  of  which  was  a  cutout  of  Tom 
Mix  and  two  others,  taken  from  the  24-sheet. 
This  was  backed  by  a  deep  purple  drape  which 
was  not  only  cheaper  than  a  painted  scene,  but ' 
more  effective  through  its  contrast  with  the 
lighter  purple  of  the  board  banner,  on  which 
the  title  had  been  lettered.  It  was  striking  and 
yet  not  at  all  gaudy  and  it  gave  him  the  best 
receipts  he  has  taken  in  in  the  last  six  months. 


A  Universal  Release 

PUTTING  THE  POSTERS  WHERE  THEY  MUST  BE  SEEN 


Dave  Morrison,  of  the  Rex  Theatre,  Greeley,  Col.,  bannered!  the  local  and  interurban 
busses  for  Oh,  Doctor,  and  not  only  got  the  value  of  a  perambulator  but  each 
passenger  had  to  see  as  the  banners  were  placed  at  the  entrances. 


July  25,  1925 


MOVING   PICTURE  WORLD 


423 


A  Swanson  Cut  is 

Found  Very  Useful 

Here  is  a  display  from  the  Olympic,  Pitts- 
burgh, based  on  the  plan  book  cut  of  Gloria 
Swanson  in  Sans  Gene.  This  was  offered  in 
several  forms  and,  as  we  showed  at  the  time, 
could   be  adapted  to  any  size  display  by 

OLYMPIC 

orintr ave  -»dovntovn 

One  Wuk  Only  _<f  *„ 

In  tht  hanitms 
French  Comedy  Clairic 

MALWME 
A\  SANS, 
GENE 

isdaM  Dei  ilMay-  Care ) 


Comedy 
"Alice  Cans 
the  Cannibals  " 

INTERNA  l'lONAL 

NEWS 

Radio  Fans 

Tunc  in  Friday  Evenings 
jor  your  dinner  music  u.ith 

KDK  A 

cm  (lie 

OLYMPIC 

ORCHESTRAS 

Symphony  fc?  Jazz 
Programs 

N«t  Wcch 

ANY  WOMAN 

uttk 

Alice  Terry 


i 


A  Metro-Goldtvyn  Release 

A  MUCH-USED  CUT 

trimming  the  large  cut.  We  believe  this  is 
the  actual  cut  and  not  a  trim,  it  was  offered 
in  the  smaller  sizes.  This  does  not  tell  much 
about  the  picture,  which  evidently  has  been 
sold  through  other  media.  It  merely  gives 
the  announcement  of  the  showing  for  the 
opening,  and  this  Directoire  costume  makes  a 
striking  attractor,  though  it  does  not  sug- 
gest the  play  as  well  as  would  a  picture  of 
the  laundress.  But  the  drawing  is  striking, 
and  you  do  not  have  to  explain  Sans  Gene 
after  the  long  runs  of  the  play  on  the  stage. 
This  is  135  by  2,  and  makes  a  good  splash 
without  costing  too  much.  More,  it  gives 
emphasis  to  the  fact  that  Pittsburgh  can  give 
much  better  results  than  it  did  a  year  or  so 
ago.  It  is  only  recently  that  the  newspapers 
appear  to  have  laid  in  a  supply  of  good  small 
faces,  and  it  is  well  to  remember  that  Milt 
Crandall  set  the  pace  by  buying  his  own 
fonts  in  order  to  get  just  what  he  wanted. 
This  created  a  demand  the  newspaper  had 
to  meet,  so  it  really  was  Milt  who  dragged 
Pittsburgh  amusement  advertising  out  of  the 
sub-cellar. 


Second  Week  Ad  is 

Better  Than  First 

Although  Fox's  Terminal  Theatre,  Newark, 
put  out  a  very  nice  display  for  Charley's 
Aunt,  it  was  not  as  good  as  that  for  the 
holdover  which  is  shown  here.  This  is  a  little 
more  than  a  four  tens;  larger  than  the  usual 
space,  but  worth  it  to  put  over  a  business 
bringer.  The  two  panels  are  the  best  sellers. 
Both  are  all  written  and  read  convincingly. 
There  are  several  kickers  in  other  parts  of 
the  space,  but  these  two  alone  could  have 
sold  the  second  week.  We  like  the  moderate 
use  of  cut  material.  Cuts  do  not  help  mate- 
rially, and  a  single  cut  is  as  good  asa  dozen. 
The  big  fact  is  that  the  comedy  is  still  as 


H*ra  Terminal 


tsble  Syd  ind  r 

film  li  concluded 


"CHARLEY'S 
AUNT" 

SYD  CHAPLIN 


THE   CRITICS  GUARANTEE   THE  FUN: 


"My  Uiy'i  hflont" 

— Supporting  I  Uracuotu  

"A  Spanish  Romeo" 

"Ttu]  Hew  Jintcopilion" 

Trrminil  Orcfintr^ 

A  Producers'  Distributing  Release 

A  GOOD  REPEATER 

funny  as  it  was  years  ago,  and  this  is  what 
can  be  put  over  in  type  more  effectively  than 
in  cut.  One  cut  for  an  attractor  is  ample  on 
this  play.  The  big  thing  is  the  title.  That  is 
what  sells,  and  it  Has  been  selling  to  the 
limit  limit  everywhere.  The  best  line  gets 
the  smallest  type.  This  is  just  above  the  title 
and  runs:  "The  funniest  farce  the  world  has 
ever  known.  The  funniest  picture  the  world 
has  ever  seen."  This  is  set  in  two  sections, 
gaining  strength  through  this  simple  device. 
Set  as  one  running  statement  it  would  not 
have  half  the  farce.  You  can  see  how  this 
was  done,  though  the  lines  will  be  too  small 
*n  rpad. 


Uses  Full  Cut  to 

Tell  About  Sally 

Generally  Frank  H.  Burns,  of  the  Beacham 
Theatre,  Orlando,  Fla.,  trims  his  cuts  to  get 
his  white  space,  but  he  uses  the  entire  First 
National  three-column  cut  on  Sally  in  this 
three  nines.  He  did  so  much  advance  sell- 
ing on  this  picture  that  he  does  not  require 
much  ".elling  copy,  but  he  does  hook  to  his 
song-campaign  in  two  small  banks,  and  lets 
the  cut  do  the  rest.  This  example  is  inter- 
esting because  most  managers  who  use  First 
National  cuts  seem  fairly  to  wedge  them  in 
with  type.  Mr.  Burns  shows  that  the  cut 
and  little  else  can  be  made  to  sell.  Tastes 
differ,  but  personally  we  do  not  particularly 
like  that  dirty  faced  kid.  It's  Sally  in  her 
early  reels,  but  it  is  not  the  Sally  of  the  bulk 
of  the  play,  and  it  isn't  Colleen  Moore;  at 
least  not  the  Colleen  Moore  most  of  us  like 


best.  It  really  is  not  the  Colleen  Moore  of 
Sally,  for  her  make-up  is  not  so  pronounced 
as  it  necessarily  is  in  the  drawing.  There  is 
less  type  with  this  than  with  any  First  Na- 
tional cut  we  recall  seeing  used,  and  yet  it 
goes  over  as  well,  if  not  better.    Why  not 


BEACHAM 


Starting 
Today 


Colleen 
Moore 


HARRY  LANCDON 


A  First  National  Release 

SELLING  SALLY 

try  the  experiment  of  lay  off  the  excess  of 
words  and  let  the  illustration  do  some  of  the 
work?  It  can.  It  worked  for  Burns,  though 
he  backed  this  production  with  an  unusual 
campaign  because  he  wanted  to  get  unusual 
results. 


Jazzy  Cut  is  Qood 
for  Melodrama  Sale 

There  is  a  comparatively  poor  display  for 
the  title  in  this  stock  cut  for  Head  Winds, 
used  by  the  Hippodrome,  Cleveland,  but  the 
title  does  not  matter  much  with  such  a  cut. 
That  illustration  is  going  to  sell  you  to  the 
point  of  looking  for  the  title,  if  you  are  inter- 
ested in  the  cut,  and  if  the  cut  does  not 


•MB  [ 
WUKHHT 


HIPPodrOME 


ndMlef  ^ 


TOM  MIX  Sofa;?  10NV  ' 
THE  DCADWOOO  COACH 


A  Universal  Release 

PLENTY  OF  ACTION 

interest  you,  the  title  won't  sell  anyhow. 
Melodrama  sells  better  on  picture  than  on 
talk,  because  the  lover  of  strenuous  action 
responds  most  quickly  to  plenty  of  action 
in  a  cut.  It  is  not  easy  to  sell  the  melodrama 
lover  with  words.    You  have  to  interest  him 


424 

with  pictures  largely  because  the  melodrama 
lover  is  a  moron,  and  is  best  reached  through 
the  eye  than  through  the  mental  appeal. 
This  is  a  flashy  cut  that  serves  its  purpose 
well,  even  though  it  does  drown  Patsy  Ruth 
Miller  in  those  cru-el  waves.  It  takes  a  mag- 
nifying glass  and  a  life  preserver  to  bring 
her  name  up.  It's  just  below  Peters  and  just 
above  the  title,  in  case  you  wish  to  look  for 
it.  This  is  a  four  column  cut  and  the  space 
drops  about  seven  and  a  half  inches.  That 
reverse  strip  at  the  bottom  is  not  worth  the 
cost  of  the  cut,  let  alone  the  space,  but  the 
rest  is  well  done. 


MOVING    PICTURE  WORLD 

when  the  comedy  was  played  at  the  Allen 
Theatre,  Akron,  Ohio.  A  man  and  girl 
boarded  the  street  cars,  the  man  carrying 
an  ear  trumpet.  The  girl  shouted  into  the 
receiver  that  she  was  sure  they  were  on  the 
wrong  car  to  get  to  the  Allen  to  see  Buster, 
and  she  had  to  shout  so  loud  that  even 
pedestrians  could  hear  her. 

They  always  were  on  the  wrong  car,  so 
they  hopped  off  again.  Evidently  Akron 
does  not  use  pay-as-you-enter  cars  or  the 
stunt  would-  be  rather  expensive. 


Sells  Qrijfith  on 

Producer's  Name 

Most  managers  have  sold  D.  W.  Griffith 
rather  than  Isn't  Life  Wonderful,  appreciating 
the  fact  that  the  name  means  a  great  deal 
more  than  the  title.  The  Stillman  Theatre, 
Cleveland  gets  a  strong  letter  for  the  name 
and  singing  the  title  into  a  reverse  which 
backs  a  ourelv  conventional  figure.  This  is 


CAROL 

DEMPSTER  i 

NEIL  HAMILTON 

Another 
D  W  Griffith  Success 

Remember! 

"Birth  of  a  Nation'' 
"Way  Down  East" 
"Orphans  of  the  Storm" 

D  «    Griffilh'i  h'ewtsl  Picture 


A  United  Artists  Release 

SELLING  GRIFFITH 

only  about  half  the  display,  for  the  ad  drops 
well  down  the  page,  the  remainder  being 
given  to  the  announcement  of  the  supporting 
items.  This  is  the  essential  section  of  the 
space  and  it  works  out  very  nicely.  There 
is  not  much  to  the  picture  to  sell  and  the  ref- 
erence to  the  earlier  successes  is  better  sell- 
ing copy  than  talk  about  the  potato  tragedy, 
and  we  think  that  Mr.  Malaney  has  handled 
his  selling  problem  very  cleverly. 


Qood — and  Cheap 

Something  new,  good  and  cheap  was 
worked  for  Buster  Keaton  in  Seven  Chances 


Nice  Combination 

of  Cut  and  Text 

This  is  the  upper  portion  of  a  space  from 
the  Metropolitan  Theatre,  Baltimore;  the 
rest  being  one  of  the  two  column  Christie 
comedy  cuts.  Outside  of  the  all  caps  just 
below  the  signature,  the  space  is  very  well 
done. 


r 


BALTIMORE'S  NEWEST  AND  MOST  ATTRACTIVE 


^etropoutan 


NORTH  AVENUE  AT  PENNSYLVANI 


A  GRIPPING  DRAMA 
OF  A  MAN  WITHOUT 
A  CONSCIENCE! 

IRENE  RICHK^ 


A  Warner  Brothers'  Release 

WELL  MATCHED 

The  cuts  suggests  action  the  centre  sells  the 
players  and  the  panel  at  the  right  puts  the 
title  would  then  have  come  with  more  of  a 
story  in  its  most  inviting  light  and  in  very 
few  words.  It  packs  a  lot  of  punch  in  a 
space  about  9  1/2  inches  by  three.  The  three 
lines  at  the  top  arc  not  so  good.  It  would 
be  better  to  use  some  other  appeal  than  a 
sentence  working  in  the  title.  This  weakens 
the  subsequent  announcement  of  the  title, 
punch,  but  you  cannot  use  it  conversationally 
and  then  bounce  it  over.  It's  the  same  psy- 
chology as  holding  back  the  name  in  an  intro- 
ductory or  nominating  speech.  You  do  not 
nominate  John  Jones  and  then  tell  what  a 
wonderf  j1  fellow  he  is.  You  first  tell  all  about 
a  near-superman  and  then  for  the  smash 
tell  that  that's  John  Jones.  Apart  from  this 
the  text  and  copy  and  display  are  all  close 
to  par.  But  try  and  vision  how  much  more 
display  you  could  have  given  the  star  with- 
out those  three  all  cap  lines  to  wrestle  with. 


How   do   you   plan   to  start   up  in 
September  ? 


July  25,  1925 

Simple  Copy  Sells 
Metro  Racing  Play 

Ralph  Ruffner  does  not  send  in  his  adver- 
tising any  more.  He  explains  that  he  is  too 
busy  writing  it  to  shoot  "it  around  the  coun- 
try', but  now  and  then  a  specimen  floats  in 
and  this  two  tens  on  The  Dixie  Handicap  is 


FIVE    RACES  DAILY 

Bain  of  -Shine 
Beginning  MONDAY  at  the 


CAPITOL 


A  Metro-Goldwyn  Release 

SIMPLE  AND  SELLING 

Ruff  at  his  best.  The  fine  pen  sketch  of  a 
horse's  head,  from  the  press  book,  gets  the 
attention,  thanks  to  the  ample  white  space. 
The  brief  text  sells  well,  and  is  in  the  vein 
of  the  track  with  "five  races  daily."  It  is 
all  unified  and  carries  a  stronger  appeal  than 
would  be  the  case  were  the  entire  space  filled 
with  supposed  selling  appeal.  We  do  not 
know  of  anyone  better  able  to  sell  on  short 
copy  than  Ruff,  but  he  does  not  just  sit  down 
and  dash  off  the  line  or  two  which  does  the 
selling.  The  apparent  impromptus  are  the 
result  of  long  deliberation.  He  uses  so  few 
words  that  he  knows  they  must  carry  the 
fullest  appeal. 


Here  is  a  good  idea  from  H.  G.  Griffin,  of 
the  Plaza  Theatre,  St.  Petersburg,  Fla.  He 
has  a  truck  perambulator  which  is  a  frame- 
work over  which  white  cloth  is  stretched. 
The  design  and  lettering  is  sketched  in 
black  on  the  white  surface,  which  not  only 
makes  a  good  daylight  sign  but  at  night  it 
can  be  illuminated  from  inside  and  gets 
twice  the  attention. 


The  First  Run 


PRESENTATIONS 


PROLOGUES      -  MUSIC 

Edited  by  Colby  Harriman 


MARK  STRAND  PRESENTATIONS 
AT  HOSPITAL 

JOSEPH  PLUNKETT'S  presentations  are  practically 
exclusive  productions,  being  for,  by  and  of  the  Mark 
Strand  Theatre,  New  York  City. 
Recently,  Fred  Hamlin,  who  controls  the  publicity  des- 
tinies of  that  theatre,  showed  us  a  letter  he  had  received 
from  the  General  Medical  Superintendent  of  Bellevue  Hos- 
pital in  which  was  written: 

"I  am  under  great  personal  obligation  to  you  for  all  you 
have  done  to  help  make  things  go  here  at  Bellevue.  You 
can  never  know  just  what  the  various  entertainments  you 
have  brought  down  here  have  meant  to  the  patients  and 
to  me.  I  can  truthfully  say  no  other  entertainment  has 
contributed  as  much  pleasure  and  comfort  to  our  people 
as  yours." 

Presentations  seen  on  Broadway  transplanted  to  the  roof 
of  a  hospital,  where  in  the  floodlight  of  smiles  and  beam- 
ing eyes,  the  dances,  the  music,  the  comedy,  the  novelties, 
are  reenacted  before  one  of  the  most  appreciative  of 
audiences. 

This  is  a  most  commendable  thing.  Mr.  Plunkett  and 
Mr.  Hamlin  have  set  an  example  which  every  other  pro- 
ducer can  well  afford  to  follow.  Every  city  has  its  hospital 
with  its  crippled  and  unfortunates,  who  are  unable  to  leave 
their  beds  or  chairs,  and  bringing  the  amusements  which 
the  great  masses  enjoy  to  those  whose  hearts  are  yearn- 
ing for  the  freedom  will  gain  a  goodwill  for  the  theatre 
and  its  producer  which  cannot  be  reckoned. 

Too  often  we  cling  to  the  mercenary  angle.  We  become 
so  enmeshed  in  the  web  of  materialism,  in  competition,  in 
our  economic  rush  that  we  forget  about  the  happiness  of 
others  with  the  exception  of  those  "who  paid  to  get  in. 

The  attitude  taken  by  the  Mark  Strand  producer  is  one 
of  commonsense  fraternalism  which  rises  above  the  plane 
of  charity.  It  also  can  strike  a  sympathetic  chord  in  the 
great  heart  of  the  community  which  will  rebound  a 
hundred-fold  in  manifestations  of  good  willl.  It  is  the 
opportunity  to  prove  the  producers'  position  as  a  civic 
influence.  Above  all  comes  that  spirit  of  genuine  brother- 
hood which  the  theatre  can  reflect  in  so  many  ways. 

Isn't  it  one  of  the  real  things  after  all,  one  of  few  tangible 
things  in  the  Great  Scheme  of  Life  in  which  we  can  play 
a  part.    It  is  the  Golden  Rule  plus. 


Note  ■  A  series  of  weekly  reviews  on  valuable  books  to 
producers  and  musical  directors.  We  shall  be  very  glad 
to  put  you  in  touch  with  the  publishers  of  these  excellent 
aids. — Harriman. 


THE  NEW  POLICY  AT  THE  RIVOLI 

BEN  BERNIE  came,  saw  and  conquered  the  Rivoli 
audiences.  The  new  policy  at  the  Rivoli  Theatre, 
New  York  City,  seems  to  have  made  a  popular 
introduction,  and  judging  from  the  comments  in  the  local 
press  and  the  crowds  at  the  de  luxe  performances,  the 
orchestra  has  made  an  instantaneous  hit  as  an  attraction 
at  "the  coolest  place  in  town." 

Aside  from  the  elimination  of  the  regular  symphony 
orchestra  (which,  by  the  way,  has  been  one  of  Broadway's 
best  musical  aggregations,)  the  substitution  of  a  group 
of  youthful  syncopation  experts  under  the  leadership  of 
Bernie,  whose  personality  makes  up  for  much — there  is 
nothing  extraordinary  in  the  innovation. 

The  idea  is  an  excellent  one  for  a  limited  period — such 
as  the  summer  months — but  the  routine  of  orchestra 
numbers  worked  both  in  the  pit  and  on  stage  which  are 
prefaced  by  humorous  remarks  by  the  leader  cannot  be 
claimed  as  an  original  idea  as  certain  western  theatres  have 
previously  used  this  routine  during  special  weeks. 

However,  there  is  an  informal  note  dominating  the  con- 
duction of  the  program  which  is  refreshing.  The  house 
lights  are  kept  on  full,  and  the  atmosphere  of  a  "big  party" 
is  evidenced.  This  is  about  the  only  way  a  revue  program 
can  be  put  over  in  a  motion  picture  theatre. 

The  excellent  campaign  which  has  been  waged  to  pub- 
licize the  orchestra  is  bound  to  attract  the  public  and  for 
a  time  will  bear  fruit,  but  judging  from  audience  comment, 
and  certain  solicited  opinions,  we  fear  that  it  will  prove 
monotonous  if  it  becomes  a  regular  weekly  attraction. 
There  is  not  sufficient  range  in  which  diversity  can  be 
marshalled,  as  it  represents  only  one  type  of  entertainment, 
and  diversity  is  the  keynote  in  any  successful  picture  house 
program.  It  appears  that  the  old  established  form  de- 
veloped in  our  best  theatres,  which  includes  the  Rivoli,  will 
attract  more  people  consecutively  if  properly  sponsored. 
We  may  be  wrong,  but  we  believe  we  are  right,  as  theatri- 
cal history  has  raised  many  guide  posts — and  there  are 
many  tomb  stones. 

However,  Dr.  Riesenfeld  is  to  be  congratulated  for  his 
showmanship  in  the  methods  he  has  employed  in  making 
the  change.  The  featured  picture  also  helps,  likewise  the 
nightly  change  of  programs. 


INTERPRETIVE  COSTUME  DESIGN  by  Rose 
Netzorg  Kerr.  The  descriptive  leaflet  which  accompanies 
the  three  folios  constituting  this  excellent  work,  contains 
much  which  I  am  taking  the  liberty  of  reprinting. 

"Cosume  design  study  is  fast  becoming  an  artistic 
necessity  Costume  effects  are  carefully  coordinated  with 
modern  stage  setting  and  lighting.  Costume  is  an  organic 
part  of  the  dance ;  it  assists  the  plastic  scenery  of  the  panto- 
mime with  color  and  meaningful  design.  Historic  costume 
reference  material  in  the  past  has  not  been  accessible  to  the 


great  number  of  those  who  require  it.  Real  costumes  of 
history  are  housed  in  private  or  museum  collections. 
Museums  are  established  only  in  the  larger  cities;  books 
and  folios  being  chiefly  importations  have  been  too  high 
in  price.  It  is  the  aim  in  presenting  'Interpretive  Costume 
Design'  to  give  costume  reference  which  has  creative  de- 
sign together  with  historical  accuracy  at  a  price  easily 
within  reach  of  all." 

The  artist  and  her  publishers  are  to  be  congratulated 
for  having  effected  such  an  excellent  series  at  a  price  within 
the  range  of  all.  The  portfolios  which  are  of  a  handy  size 
each  plate  being  printed  on  a  separate  leaf  in  blacks  and 
whites  are  divided  into  three  groups,  the  first  is  entitled 
"The  Orient,"  in  which  we  have  a  costume  plate  of  An 
Arabian  Girl,  A  Desert  Sheik,  Hebrew  Maiden,  Judaean 
Shepherd,  Assyrian  King,  Three  Wise  Men,  Indian  Temple 
(Continued  on  page  427) 


426 


MOVING    PICTURE  WORLD 


July  25,  1925 


A  Moving  Picture  World  Presentation 

Detailed  information  relative  to  the  production  of  the  presentation  suggested  are  printed  herewith.  Permission  is 
given  to  any  producer  or  exhibitor  to  use  the  Colby  Harriman  suggestions  appearing  in  this  section.  Any  other  informa- 
tion desired  to  stage  the  presentation  may  be  secured  upon  req  uest. 


A  Greater  Movie   Season  Novelty 
"IN    THE    DAYS    OF   THE  FIRST 
RUN" 

A  Moving  Picture  World  Presentation 
Devised  By  Colby  Harriman 


WITH  interest  reaching  a  high  pitch, 
we  simply  could  not  let  the  opportu- 
nity go  by  without  contributing 
another  suggestion  to  producers  of  presen- 
tations, special  attention  being  made  to 
"Greater  Movie  Season."  This  department 
has  particularly  championed  the  Greater 
Movie  Season  idea  insofar  as  it  related  to 
presentations,  as  we  firmly  believe  that  a 
;;?ason  of  this  type  makes  demands  upon 
j  roducers  to  devise  and  present  a  galaxy  of 
their  best  ideas  and  novelties.  Surely  it  is 
no  period  for  mediocrity. 

We  have  already  suggested  four  subjects 
fir  this  season,  but  in  reading  "The  Editor's 
Views"  in  the  last  issue  of  the  Moving  Picture 
World,  we  found  an  idea  which  should  be 
recognized  by  all  producers. 

Robert  E.  Welsh  suggested  this  novelty 
and  we  are  taking  the  liberty  of  reprinting 
this  portion  of  his  editorial  to  act  as  an 
introduction  for  the  suggestion  this  week. 
Mr.  Welsh  says: 

"We  have  just  enjoyed  a  real  treat.  And 
with  it,  come  upon  what  strikes  us  as  the 
outstanding  novelty  for  presentation  as  part 
of  Greater  Movie  Season. 

"With  the  cooperation  of  those  pioneers, 
Thomas  A.  Edison  and  E.  S.  Porter,  'The 
Great  Train  Robbery'  and  a  number  of  still 
earlier  releases  have  been  combined  in  a 
single  reel  novelty  that  is  certain  to  arouse 
no  end  of  discussion  during  the  industry's 
jubilee  celebration. 

"Here  is  ready-made  ad  copy.  'The  first 
word — and  the  last  word  in  motion  pictures' 
—a  linking  up  of  the  short  reel  novelty  to 
the  current  features.  Here  is  certain  copy 
for  photoplay  editors. 

"And,  aside  from  business  thoughts,  for 
picture  men  here  is  a  treat  that  you  don't 
want  to  miss.  It  will  bring  back  many 
happy  memories,  give  you  many  a  chuckle." 

A  picture  of  the  type  suggested  by  Mr. 
Welsh  is  one  which  will  "bring  back  many 
happy  memories  and  give  you  many  a 
chuckle."  We  all  have  memories  of  the  old 
store  front  motion  picture  theatre  which  was 
called  a  "Nickelodeon,"  "Vaudette,"  "Orig- 
inal," "The  Idea,"  and  similar  titles  which 
have  long  been  discarded  for  more  preten- 
tious names,  such  as  "The  Capitol,"  "The 
Empress,"  "The  President,"  "Tivoli,"  etc., 
but  those  little  insignificant  and  unpreten- 
tious picture  houses  in  the  earlier  days  were 
the  cradles  of  this  industry,  now  the  most 
dominant  in  the  amusement  business  today. 
As  a  setting  for  this  particular  picture  which 
has  been  suggested,  the  accompanying 
sketches  present  the  idea  in  detail  which  can 
be  used  as  a  basis  for  much  comedy  and 
will  prove  a  popular  feature. 
The  presentation  is  divded  into  two  scenes, 


"SCEN£ 


"PAINTtP  ^tW- 

St9Eet  Stene. 


- —  * 

-  -F,G.  I- 

July  25,  1925 


MOVING   PICTURE  WORLD 


427 


The  set  for  the  prologue  to  "Cyrano  de  Bergerac"  at  the  Colony  Theatre,  New  York 
City.    An  effective  and  colorful  feature  held  over  with  the  picture  for  a  second  week. 
Conceived  by   Howard  W.   McCoy,   managing  director,  and  staged   by  J.   De  Rosa, 
technical  director  and  Harry  Shaw,  production  director. 


an  Exterior  and  an  Interior,  and  the  simpli- 
city of  the  construction  plus  its  compactness 
makes  it  available  for  almost  any  theatre,  as 
two  drops  and  a  framework  constitute  the 
principal  pieces  of  its  construction. 

Scene  I.  Exterior 

This  can  be  painted  on  a  drop  which  is 
hung  to  fall  back  of  the  frame  which  marks 
the  outline  of  the  center  building.  It  is  not 
necessary  to  have  the  doors  in  the  center 
building  practical  as  the  action  takes  place  in 
front  of  the  building. 
Scene  II.  Interior 

This  represents  the  inside  of  the  theatre 
which  appears  when  the  Exterior  drop  is 
taken  away.  The  back  drop  which  carries 
a  screen  may  be  stationary  as  it  can  be 
screwed  to  the  floor  giving  the  screen  a  cer- 
tain tautness.  The  framework  which  forms 
the  outline  of  the  building  also  acts  as  the 
proscenium. 

Ground  Plan  (Fig.  I.) 

A  framework  consisting  of  two  standards 
with  a  cross-piece  top  and  bottom  is  set  in 
one  at  dead  center.  Directly  back  of  the 
framework  is  the  painted  street  drop,  the 
opening  in  the  framework  being  filled  with 
the  center  decorated  scheme  of  the  building. 
When  this  is  taken  away  the  back  drop 
with  screen,  which  can  be  on  an  adjacent 
set  of  lines,  comes  into  view,  the  opening 
in   the  frame  work   being   filled  with  the 


screen.  A  small  piano  on  a  platform  which 
can  be  trucked  is  brought  on  from  left. 

Framework 

The  framework  which  forms  the  building 
outline  in  Scene  I  and  also  used  as  the 
proscenium  in  Scene  II  should  be  con- 
structed with  two  medium  pilasters  in  pro- 
portion to  the  opening,  with  a  cross  beam  at 
top  surmounted  by  an  ornamental  gable 
which  can  be  constructed  of  compoboard  and 
fastened  to  the  cross  beam.  The  lower  part 
of  the  frame  should  be  fastened  with  a  base- 
board arrangement.  The  framework  can  be 
pressed  to  the  floor  or  wires  attached  and 
sent  into  the  rigging  when  not  in  use. 

Painted  Drop — Scene  I 

This  drop  should  be  painted  in  a  highly 
colorful  tone  to  contrast  with  the  drab  tones 
of  the  Interior.  In  opening  the  center  of  the 
drop  which  would  carry  the  signs  on  the 
building  and  the  windows,  it  will  be  neces- 
sary to  give  particular  attention  that  when 
the  drop  is  in  place  back  of  the  frame,  that 
it  securely  fits,  so  that  no  gaps  are  visible 
between  the  drop  and  the  framework. 
Various  signs  announcing  coming  attractions 
but  not  of  the  modern  type  should  be  used. 
A  tip  of  a  phonograph  horn  similar  to  the 
one  suggested  in  Fig.  II  can  be  attached  so 
that  it  can  clear  the  framework  when  taking 
up  into  the  rigging.  Another  phonograph 
off  stage  can  be  used  to  give  the  effect  of 
the  primitive  ballyhoo. 


Back  Drop  with  Screen 

This  drop  should  be  painted  in  very  drab- 
colors,  a  dull  maroon  with  a  mahogany  base- 
board. The  screen  which  will  fill  the  open- 
ing of  the  framework  can  be  placed  on  the 
back  drop,  and  the  bottom  battan  screwed  to 
the  floor  so  that  the  screen  will  remain  taut. 
A  comedy  announcement  can  be  placed  on 
the  wall  right  of  the  screen;  a  painted  clock 
with  a  lamp  over  it  should  be  left  of  the 
proscenium  directly  over  it. 

Routine 

Practically  every  producer  has  his  own 
ideas  born  out  of  his  observation  and  char- 
acters in  the  early  days  of  the  picture  busi- 
ness, which  can  be  adapted  and  incorporated 
in  the  action  we  are  suggesting.  It  is  sug- 
gested that  a  character  dressed  in  the  small 
derby,  tight-fitting  coat  and  peg-top  trous- 
ers make-up  known  as  one  of  the  official 
"dandies"  of  twenty  years  ago,  enter  from 
right  and  is  met  by  a  couple  of  girls  in  wide 
picture  hats  and  voluminous  clothing  of  that 
time.  A  little  song  can  be  introduced  remi- 
niscent of  the  yesterdays,  such  as  some  of 
the  old-time  song  hits.  The  phonograph  in 
the  little  "Nickelodeon"  grinds  out  a  squeaky,, 
squawking  tune;  the  young  man  suggests 
that  it  is  time  for  them  to  go  in  and  open 
up  the  show.  There  is  a  comedy  dance  as 
they  start  to  exit  and  a  lobsterscope  should 
be  used  as  the  lights  dim  down  to  cover  up 
the  change  in  the  scene.  The  dance  in  the 
flickering  light  of  the  lobsterscope  will  elicit 
some  comedy  business,  and  when  the  lights 
come  up  on  the  second  scene  the  lobster- 
scope can  be  taken  off.  The  young  man 
goes  over  to  the  piano  begins  a  characteristic 
"tin-pan"  tune.  One  of  the  girls  enters 
from  right  taking  her  position  right  of  the 
proscenium,  and  sings  an  illustrated  song. 
This  should  be  in  a  comedy  vein  with  car- 
toon slides  and  titles  such  as  "Asleep  In  The 
Deep  By  Request";  or  "My  Bonnie  Lies 
Over  The  Ocean  With  Variations."  The 
pianist  should  do  a  great  amount  of  bur- 
lesqueing  and  prior  to  the  introduction  to 
the  moving  picture  some  of  the  well-known 
slides  are  used  to  be  thrown  on  the  screen 
as  suggested  in  Figs.  III.  The  pianist  may  in- 
troduce some  trick  sounds  with  squawker, 
whistle,  etc.  Then  the  picture  comes  on, 
"The  Great  Train  Robbery"  and  if  the 
musician  (the  pianist)  will  give  to  the  various 
scenes  particular  attention,  playing  the  motifs 
in  opposites,  a  "hurry"  during  a  love  scene 
and  something  sympathetic  during  a  fight,  a 
great  amount  of  comedy  can  be  devised. 
This  is  something  which  requires  thought 
and  preparation  on  the  part  of  the  pianist, 
but  we  are  confident  that  this  number 
carrying  with  it  a  review  of  one  of  the 
earliest  pictures  will  attain  what  Mr.  Welsh 
suggests — "no  end  of  discussion  during  the 
industry's  jubilee  celebration,"  and  "a  treat 
that  you  don't  want  to  miss." 


Review  of 

"Interpretive  Costume  Design" 

(Contiiiucd  from  page  425) 
Girl,  Prince  of  India,  Woman  of  India,  Chinese  Princess 
and  Mandarin,  with  a  plate  of  head-dresses  of  the  East. 
The  second  folio  which  is  entitled,  "The  Age  of  Chivalry" 
has  produced  in  full  dramatic  reality — the  Norman  English 
lady  of  the  12th  Century,  and  the  knight  of  the  same  period, 
then  a  French  knight  and  lady  of  the  Crusade  period;  a 
German  maiden  of  the  14th  Century;  an  English  prince  of 
that  period;  a  French  court  lady,  a  German  lad,  a  young 
minstrel,  a  French  peasant — all  of  the  Fifteenth  century,  a 


marvellous  plate  of  Joan  D'Arc,  and  a  plate  of  head-dresses 
of  the  Middle  Ages. 

The  third  folio  is  one  of  particular  interest  as  it  con- 
cerns American  costume  from  1620  to  1860.  It  begins  with 
the  Puritans  in  their  sober  garb,  skips  to  the  pre-Revolu- 
tionary  period  then  to  the  later  years  of  the  Nineteenth 
Century  and  the  crinolines  that  came  in  later. 

We  cannot  be  too  emphatic  in  our  recommendation  of 
this  group  of  folios  as  they  represent  far  more  value  than 
the  Three  Dollars  which  is  the  price  charged  by  the  pub- 
lisher. An  infinite  amount  of  painstaking  in  design  which 
necessitated  much  research  is  apparent  in  every  plate. 
Another  very  valuable  aid  to  a  producer. 


428 


MOVING   PICTURE  WORLD 


July  25,  1925 


Big  First  Run  Presentations 


CAPITOL  THEATRE 
New  York  City 


Featured  Picture :  "Pretty  Ladies" 
(Metro-Goldwyn-Mayer) 

Music 

Overture  selections  from  "Faust"  (Gounod). 
Albert  Rappaport 

The  debut  of  this  singer  is  given  in  a  simple 
but  effective  setting.  An  arched  drop  with 
scalloped  edges  hung  in  one  painted  to  re- 
semble rock.  A  rock  row  runs  across  face  of 
opening  upon  which  a  motion  picture  strip  of 
sea  waves  is  thrown  giving  the  effect  of  break- 
ers over  the  rocks.  A  rock  piece  on  profile  is 
left  of  center  ascending  in  a  steep  angle  off 
left.  Halfway  up  a  palm  tree  is  seen.  A  green 
blue  sky  drop  used  for  backing  with  water 
ripler  playing  on  lower  surface.  Blue  from 
sides  with  mixture  of  amber  highlights  the 
singer,  who  appears  in  costume  and  sings  "Ro- 
manza"  from  "The  Pearlfishers"  (Bizet). 

An  Hawaiian  Night 

A  tropical  exterior.  Cut  drop  of  palm  trees 
with  well-defined  fronds  and  narrow  trunks  is 
hung  in  two  against  a  blue  sky  drop  studded 
with  stars,  and  at  the  base  a  water  rippler  tint- 
ed with  purple  is  visible.  The  front  of  a 
thatched  cottage  with  light  green  grass,  roof 
and  sides  is  placed  right  of  center.  A  large 
canary  moon  box  is  left  of  center.  Characters 
appear  in  various  Hawaiian  costumes  group- 
ing themselves  on  stumps  which  are  set  in 
alignment  about  the  stage.  Light  blue  and  green 
support  sides  with  a  green  flood  and  amber 
brought  on  from  the  sides  to  highlight  the 
dancers.  The  following  program  constitutes 
the  action : 

(a)  "Kalua  Moon,"  Mr.  Lang  and  Ensemble. 

(b)  "Sweet  Flower,"  Messrs.  Phillip  and 
Jones. 

(c)  Hawaiian  Dances.  Music:  "Hilo  March," 
Miss  Niles  and  Capitol  Ballet. 


(d)  Finale :  "Sunset  Land,"  Mr.  McKenzie, 
Miss  Scheerer  and  Ensemble. 

A  Fantasy 

This  is  a  number  which  has  been  seen  be- 
fore. The  setting  suggests  a  dancing  studio. 
A  platform  is  up  center  upon  which  a  large 
frame  is  placed,  and  Gambarelli  in  a  white  bal- 
let costume  trimmed  with  silver  poses.  Steps 
left  of  the  painting  lead  up  on  to  a  platform 
which  carries  a  balustrade  leading  off  left. 
Dark  plush  to  back.  A  grand  piano  down 
extreme  left  and  an  armchair  at  left  of  the 
steps  center.  A  practice  rail  extreme  right. 
Canary  and  amber  from  the  sides  and  foots 
highlight  the  dancers  who  are  being  put 
through  a  routine  by  a  gray-haired  instructor. 
They  leave  the  set  at  the  conclusion  of  the 
lesson.  A  woman  brings  in  a  lighted  candle ; 
the  lights  dim  down ;  the  old  man  blows  out 
the  candle,  seats  himself  iin  the  chair,  falls 
asleep.  The  figure  in  the  painting  comes  to 
life,  does  an  exquisite  dance  and  at  finale  kisses 
the  face  of  the  sleeping  man,  resumes  her 
original  position  in  the  frame.  The  old  man 
awakens,  looks  at  the  frame,  sees  it  was  all  a 
dream,  exits. 


MARK  STRAND  THEATRE 
New  York  City 

Featured  Picture:  "The  Marriage  Whirl" 
(First  National) 

Music 

Overture  "Scotch  Airs" — an  excellent  ar- 
rangement which  introduces  "Annie  Laurie" 
sung  by  Emily  Day,  Coloratura  Soprano.  Miss 
Day,  dressed  in  Scotch  costume  appears  seated 
on  a  realistic  rock  wall  with  a  grassy  top. 
Deep  blue  sky  used  as  backing.  Light  amber 
from  left,  canary  from  right  highlights  the 
singer.  The  opening  which  is  about  8  ft.  is 
masked  and  carried  off  with  the  regular  dark 
plush  closings. 


Dancers  of  the  Mark  Strand  Ballet  Corps  in  one  of  the  special  Plunkett  Presentations, 
for  the  benefit  of  patients,  on  the  roof  of  Bellevue  Hospital,  New  York  City. 


The   Man  and  the  Marionettes 

Singer  dressed  in  silver  coat  and  silver  plug 
hat  made  up  in  the  character  of  an  old-time 
ringmaster  appears  in  front  of  the  house  close- 
ins  in  a  light  amber  spot  and  sings  "A  Mario- 
nette" (Herbert).  Curtain  opens  revealing  a 
small  proscenium  with  gold  curtains.  Curtain 
is  raised  and  three  dancers  in  colorful  cos- 
tumes of  the  period  when  Marionettes  were 
popular,  execute  a  dance.  Long  yellow  strands 
are  tied  to  the  arms  and  legs  of  each  dancer 
which  are  fastened  to  a  border  above,  and  dur- 
ing the  dance  gives  the  impression  that  the 
various  movements  are  being  manipulated  by 
a  controller  above.  Rose  plush  to  back.  The 
old-fashioned  footlight  reflectors  are  used  at 
the  base  of  the  platform  which  forms  the 
stage.  Amber  and  canary  from  the  sides  and 
from  the  improvised  foots  highlights  the  danc- 
ers who  also  operate  in  a  light  blue  flood. 

The  Prologue 

Joseph  Plunkctt's  prologue  to  "The  Mar- 
riage Whirl"  introduces  Blondell's  Saxophone 
Sextette,  who  present  popular  novelties.  The 
musicians  are  dressed  in  clown  costumes  of 
white  trimmed  with  red  tulle  pom-poms.  The 
musician  on  the  right  stands  on  a  pedestal 
eight  or  ten  feet  high  with  the  coat  of  his 
costume  covering  the  pedestal  giving  the  ap- 
pearance that  the  character  is  extremely  tall. 
The  other  musicians  are  similarly  garbed,  but 
on  pedestals  which  proportionally  graduate  on 
down  toward  left,  the  sixth  musician  stand- 
ing on  the  floor.  The  conical  hats  (dunce 
caps)  are  worn  by  each  musician  which  adds 
height  to  each  man.  The  black  eye  is  used 
to  back.  Blue  highlights  the  characters  at 
the  rise,  reds  are  brought  in  and  finally  a  spot 
from  the  bridge  is  used  on  each  man.  At  the 
finale  the  Mark  Strand  Ballet  Corps  of  6 
with  two  male  dancers  enter  in  cake-walk  cos- 
tumes and  with  the  vi-light  effect  the  faces  of 
the  dancers  change  to  black  as  they  dance  a 
spirited  finale. 


RIVOLI  THEATRE 
New  York  City 

Featured  Picture :  "Night  Life  of  New  York 
(Paramount) 

Music 

Ben  Bernie  And  His  Orchestra  plays  an 
American  Paraphrase  on  "Cavaleria  Rusticana" 
as  the  introduction  of  the  program. 

Manhattan  Nights— 1776-1925 

A  group  of  selections  with  very  simple  set- 
tings showing  the  progress  of  dance  attrac- 
tions from  the  Colonial  period  up  to  the  present 
day. 

(a)  Minuet. 

Green  foots  with  reds  brought  on  at  rise 
and  as  curtains  are  drawn  reveal  a  black  drop 
with  arched  opening  upstage  back  of  which 
tapestry  is  hung  on  black  background.  The 
tapestry  occupying  the  major  part  of  the  open- 
ing. Two  condelabras  made  of  profile  with 
spiral  standards  and  surmounted  with  candles 
tipped  with  amber  lamps  are  right  and  left 
of  the  arched  opening.  Blue  spot  from  booth 
used  on  two  dancers  dressed  in  Colonial  cos- 


July  25,  1925 


MOVING   PICTURE  WORLD 


429 


tumes.  Light  amber  and  pinks  from  sides 
highlight  performing  area. 

(b)  Waltz. 

Green  foots  on  closein  curtains  open  reveal- 
ing the  same  arch  with  a  wood  border  consist- 
ing of  a  large  branch  extending  from  right 
running  across  opening  and  large  red-brown 
leaves  falling  down  left  side  of  opening.  A 
sky  border  used  to  back.  Two  large  gilt  col- 
umns placed  right  and  left  of  the  opening.  The 
two  dancers  are  dressed  in  1860  costumes. 
Canary,  amber  and  purple  from  sides  highlight 
area. 

(c)  In  the  Shadow  of  Brooklyn  Bridge. 
Blue  foots  up,  painted  drop  hung  in  arched 

opening  represent  a  familiar  scene  of  Brook- 
lyn Bridge  with  Manhattan  sky  line.  Two 
dancers  dressed  in  Bowery  costume  do  a  char- 
acteristic dance  in  white  spot. 

(d)  On  the  stage  of  the  Metropolitan  Opera 
House. 

A  black  drop  used  to  mask  arched  opening 
making  the  background  entirely  the  same.  Four 
girls  in  white  ballet  costume  appear  and  render 
a  toe  routine.  Canary  and  amber  from  sides 
and  amber  foots  up,  working  in  a  white  flood. 

(e)  The  Swan. 

Miss  Edna  Kovey,  dressed  in  white  ballet 
costume  as  the  four  girls  in  the  previous  num- 
ber, exit,  and  renders  one  of  the  best  travesties 
on  the  Swan  which  we  have  seen.  This  dancer 
works  in  a  white  spot  and  her  various  tumbles 
and  her  acrobatic  maneuvres  elicit  many  laughs 
and  an  applause  which  mark  her  as  the  best 
thing  among  the  divertissements. 

(f)  Memory. 

A  singer  dressed  in  quaint  costume  appears 
in  front  of  closeins  and  sings,  "When  It's  Ap- 
ple Blossom  Time  in  Normandy" ;  works  in  an 
amber  spot  with  organ  accomnaniment. 

(g)  Night  Club  of  Today. 

The  major  part  of  the  Bernie  orchestra  ap- 
pears on  stage  in  the  final  number,  which 
introduces  several  dancers.  A  very  simple 
but  highly  colorful  setting  is  used  for  this 
part  of  the  program.  A  gorgeous  fabric  paint- 
ed in  a  line  motif  resembling  a  marble  vein 
done  in  silver  and  gold  which  is  highlighted 
with  pinks,  greens,  blues  and  canaries  from 
side.  Orchestra  appears  on  a  small  platform 
which  runs  across  stage.  A  crystal  chandelier 
is  hung  in  one. 


RIALTO  THEATRE 
New  York  City 

Featured  Picture:  "Marry  Me" 
{Paramount) 

Music 

The  overture  is  "Martha" — von  Flowtow. 
Riesenfeld  Classical  Jazz 

Four  numbers  constitute  this  unit  of  the  pro- 
gram. First  a  selected  number  played  by  the 
orchestra  typical  of  the  Riesenfeld  Classical 
Jazz,  the  musicians  being  lighted  with  red  and 
green  foots  overhead  and  balcony  breast.  A 
Jazz  Band  of  ten  musicians  dressed  in  tuxedo 
appears  on  platform  at  right  end  of  orchestra 
pit.  They  are  highlighted  with  canary  flood. 
"The  Collcgiates"  is  the  second  number  pre- 
sented by  the  orchestra  followed  by  song  "The 
Melody  That  Made  You  Mine"  which  intro- 
duces a  simple  stage  setting.  The  singer  stands 
in  the  pit.  Curtain  opens  revealing  a  painted 
drop  with  a  low  garden  wall.  At  left  center 
is  a  garden  bench  upon  which  a  girl  is  seated. 
An  orange  amber  moon  is  up  right  with  a 
rippler  working  back  of  a  painted  ripple  be- 
neath it  on  the  drop.  A  landscape  motif  with 
shore  is  painted  on  the  left  of  the  drop.  A 
blue  spot  is  thrown  on  the  girl  who  is  seated. 


The  last  number  is  a  dance  to  "Sweet  Georgia 
Brown" — dancer  in  a  very  simple  costume  ap- 
pears in  front  of  fabrics  flooded  green  and 
highlighted  red  and  blue  from  the  sides.  Dancer 
works  in  white  spot. 

CAPITOL  THEATRE 

Chicago 

Featured  Picture :  "Friendly  Enemies" 
Capitol  Grand  Orchestra,  Albert  E.  Short, 
Conductor. 

"II  Trovatore  (The  Troubadour),  by  Verdi, 
during  the  action  of  which  the  "Miserere"  (I 
Have  Sighed  To  Rest  Me)  was  staged  with 
Hazel  Eden  as  Leonora  and  Charles  Hart  as 
Manrico. 

"On  The  Road  To  Mandalay,"  Herbert 
Gould,  Basso. 

A  liberty  was  taken  in  the  stage  tableau 
depicting  the  action  of  this  number,  which 
was  not  authentic  and  merely  intended  as  a 
scenic  embellishment. 

Ten  girls  in  the  tableau. 

"Mighty  Lak  A  Rose,"  Banks  Kennedy  at 
the  Organ. 

Excerpts  from  "Mikado" : 

(a)  "The  Moon  And  I,"  Marjorie  Pringle 
as  Yum- Yum. 

(b)  "A    Wandering    Minstrel,"  Charles 
Hart  as  Nanki-Poo. 

STRATFORD  THEATRE 
Chicago 

Featured  Picture:  "The  Manicure  Girl" 
{Paramount) 
"A    Circus    Parade,"    Leo    Terry    at  the 
Organ. 

Circus  Day  : 

(a)  Before  The  Big  Top. 

(1-a)  "I  Pagliacci"  (Prologue),  David 
Reese. 

(b)  Inside  The  Big  Top. 

(1-b)  Geddis  Trio,  Marvelous  Horizontal 

Bar  Equilibrist. 

(2-b)  The  Tumbling  Clowns. 

(3-b)  Walter  Stanton,  The  Giant  Rooster, 

With  The  Mechanical  Egg  and  Chicks. 

(4-b)  Leoni  and  Leoni,  The  Gentleman  and 

The  Clown. 

(5-b)  The  Oriental  Five,  A  Whirlwind 
Tumbling  Act. 


QUESTION  BOX 
Production   Inquiries  Answered 


"How  can  I  get  an  Aurora  Borealis  effect 
without  a  disc?" — R.  D.  L.,  Boston. 


Take  an  oblong  drygoods  or  Victrola  box 
and  place  it  on  a  framework,  permitting  it 
to  revolve.  Fasten  a  series  of  mirrors  or 
riglily  reflective  material  on  the  oblong  sides 
of  the  box.  Place  four  baby  spot  lights  at 
the  bottom  of  the  back  drop  and  set  to  throw 
the  beams  of  light  on  the  sides  of  the  box, 
which  should  be  placed  about  four  feet  down 
stage  from  the  back  drop.  A  hand-crank  or 
a  motor  can  be  attached  to  the  axles  of  the 
box  and  as  the  box  revolves  away  from  the 
drop  the  light  will  be  thrown  up  at  an  angle 
on  the  drop  in  irregular  flashes,  giving  the 
effect  of  shooting  flashes  of  colored  light. 


"Will  you  kindly  suggest  a  simple  treat- 
ment for  changing  the  glow  of  a  sun-box 
during  a  scene  requiring  a  sunset?" — J.  F., 
El  Paso,  Texas. 


Place  two  slider-grooves  on  the  top  and 
bottom  of  the  face  of  the  sun-box.  Make 


To  All  First  Run 
Producers 

This  Department  is  Primarily 
a 

SERVICE 
BUREAU 

We  are  in  a  position  to 
give  you  advantageous 
information,  dependable 
data  and  facts  on  various 
materials  used  in  staging 
your  presentations  and 
prologues. 

This  service  is  free  to 
you  and  we  believe  it  will 
save  you  many  dollars  as 
we  know  where  the  best 
materials  are  manu- 
factured or  sold  at  com- 
mon sense  prices. 

Let  us  help  you  with 
your  production  schedule 
for  this  season  and  show 
you  how  to  cut  down 
costs. 

Address 

Colby  Harriman 


a  long  frame  to  be  used  as  a  medium.  Cover 
the  frame  with  sheets  of  plain  gelatine  to 
give  a  base  upon  which  can  be  superim- 
posed strips  of  colored  gelatine.  As  the  sun 
starts  to  descend  in  the  treatment,  the 
canary  gradually  gives  way  to  a  strip  of 
orange  amber  at  the  base,  which  gradually 
covers  the  entire  face  of  the  box  as  the 
slider  is  moved  across  the  face  of  the  sun. 
Deep  red  can  be  brought  in  at  the  base  as 
the  sun  sinks  from  view.  This  is  an  im- 
provement over  the  old  silk  mediums  used 
in  the  stage  sunset  effects  and  is  simpler 
than  a  series  of  lamps  in  the  sun-box  which 
are  brought  up  on  dimmers  and  brought 
down  in  routine. 


"What  would  you  suggest  as  a  novel  chan- 
delier for  a  'hunting  lodge'  scene." — S.  L., 
Springfield,  Mass. 


A  log  chandelier  would  be  about  the  most 
appropriate.  This  can  be  constructed  out  of 
stove  or  galvanized  pipe,  covered  with  can- 
vas and  painted  to  resemble  logs.  It  will  be 
fireproof,  easy  to  handle,  and  very  effective. 
In  constructing  it  would  be  wise  to  have  th:. 
chandelier  made  with  cross  beams  to  give  it 
solidity. 


The  Pep  of  The  Program 

News  and  reviews  of  ShofCT  Subjects  and  serials 


"Boys  Will  Be  Boys" 

(Pathe — Comedy — Two  Reels) 

In  this  "Our  Gang"  comedy  Mickey  and  his 
pals  build  their  own  Coney  Island  on  a 
vacant  lot.  Surveyors  for  a  new  building  try 
to  chase  them  away  after  they  have  erected 
merry-go-round,  ferris  wheel  and  other  fun 
devices.  The  president  of  the  company  tak- 
ing over  the  lot  is  not  too  old  to  remember 
that  he  was  a  boy  once.  He  deserts  an  im- 
portant board  meeting  to  join  with  the  gang 
in  operating  the  park.  The  directors  follow 
him  there  and  try  to  hold  him  in  the  meet- 
ing but  fail.  Soon  all  the  business  men  then 
help  the  boys  run  the  park  and  enjoy  its 
thrills  themselves.  Robert  McGowan  directed 
this  "Our  Gang"  comedy,  as  he  has  all  its 
predecessors,  and  it  is  typical  of  them. 
That  means  that  it  is  excellent,  wholesome 
fun  sure  to  appeal  to  boys  of  eight  and  boys 
•of  eighty. — S.  S. 


"Heart  Trouble" 

(Universal — Comedy — One  Reel) 

This  issue  of  Universal's  "Sweet  Sixteen" 
comedy  series  under  the  Bulls  Eye  Brand 
features  Arthur  Lake  and  a  new  girl,  Mar- 
celine  Day,  who  has  taken  the  place  of  Olive 
Hasbrouck.  The  action  shows  Arthur  get- 
ting in  bad  with  the  girl's  parents  on  ac- 
count of  breaking  up  valuable  vases,  and 
being  forbidden  the  house.  The  girl  sneaks 
him  in  during  a  masquerade  and  a  tough  guy 
takes  a  pair  of  handcuffs  and  shackles  Ar- 
thur to  his  rival,  Eddie.  Unable  to  free 
themselves,  Arthur  and  Eddie  have  to  go 
home  and  go  to  bed  chained  to  each  other. 
There  is  a  moderate  amount  of  amusing  sit- 
uations but  as  a  whole  it  falls  below  the 
standard  of  the  series. — C.  S.  S. 


Pathe  Review  No.  30 

(Pathe — Magazine — One  Reel) 

This  Pathe  Review  contains  the  following 
subjects:  "The  Wilderness  of  Water,"  a 
submerged  forest  in  the  Mississippi  valley; 
"The  Garden  of  Seville,"  Pathecolor  views 
of  the  city  of  Moorish  Spain,  and  "The  Two- 
Legged  Horse  Race,"  a  novelty  picture 
showing  ostriches  racing  backwards  and 
forwards.  These  subjects  are  excellently 
chosen  and  treated.  Those  of  the  sub- 
merged forest  are  especially  striking,  and 
the  novelty  picture  affords  a  pleasant  close 
to  the  reel. — S.  S. 


"The  Sleuth" 

(F.  B.  O.  Comedy— Two  Reels) 

In  this  Standard  Cinema  Corporation  com- 
edy distributed  by  F.  B.  O.,  Stan  Laurel  is 
the  star,  appearing  as  a  boob  detective  sum- 
moned by  a  wife  to  spy  on  her  husband.  He 
adopts  various  disguises  including  that  of  a 
maid  and  does  a  lot  of  clowning.  While 
mildly  amusing  it  is  hard  to  tell  at  times  just 
what  it  is  all  about.  Will  probably  provide 
a  few  laughs  for  fans  who  like  nonsense  and 
slapstick. — C.  S.  S. 


"Shorts"  Reviewed 
In  This  Issue 


Boys  Will  Be  Boys  (Pathe) 
Bugville  Field  Day  (Pathe) 
Cupid's  Boots  (Pathe) 
Dry  Up  (Universal) 
Heart  Trouble  (Universal) 
Pathe  Review  No.  30  (Pathe) 
Sleuth,  The  (F.  B.  O.) 
What  Price  Gloria?   (F.  B.  O.) 
Why  Kids  Leave  Home  (Pathe) 


"Dry  Up" 


(Universal — Comedy — Two  Reels) 

This  Century  Comedy  features  Jack  Sin- 
gleton and  Bartine  Burkett.  Al  Herman 
wrote  the  story  and  directed.  Jack  is  a 
correspondent  school  attorney  without  a 
license.  His  landlady  takes  his  clothes,  so 
Jack  lassoes  a  passerby,  ties  him  outside  the 
window  of  his  hall  bedroom  and  swipes  his 
clothes.  As  it's  breakfast  time  he  throws 
an  old  shoe  at  the  milkman,  who,  indignant, 
throws  a  bottle  of  milk  which  Jack  deftly 
catches.  The  same  method  results  in  a  loaf 
of  bread.  Jack  tries  to  represent  a  citizen 
over  whom  mortar  has  been  spilled,  but  the 
foreman  chases  him  away.  Then  he  tries  to 
represent  a  fair  woman  in  a  divorce  suit  only 
to  again  fly  when  he  discovers  that  the  fore- 
man is  her  husband.  The  subject  is  of  aver- 
age interest. — S.  S. 


KIT  GUARD 
One  of  the  funny  men  of  the  screen,  who 
will  be  seen  in  "The  Adventures  of  Maisie," 
an  F.  B.  O.  picture 


"Cupid's  Boots 


(Pathe — Comedy — Two  Reels) 

Ralph  Graves  is  the  man  and  Thelma  Hill 
the  girl  in  this  Mack  Sennett  Star  Comedy. 
Graves  is  bookkeeper  in  a  shoe  store  until 
inattention  to  business  caused  by  Thelma 
leads  to  his  "resignation."  His  opportunity 
to  prove  himself  a  hero  comes  when  Thelma 
and  her  parents  are  trussed  up  by  a  villain. 
Graves  rescues  them  after  many  hazardous 
and  laughable  experiences.  Again  it  must 
be  said  that  Mack  Sennett  knows  burlesque. 
It  is  not  always  broad  in  this  subject  but 
it  is  always  effective.  The  make-up  of 
some  of  the  characters  is  perfection. 
Graves  lends  a  pep  to  the  picture  that  keeps 
it  moving  at  all  times,  and  Miss  Hall  is  ideal 
opposite  him.  "Cupid's  Boots"  ought  to 
please  the  many  audiences  that  already  have 
signified  a  great  desire  to  see  this  series  of 
Graves  comedies. — S.  S. 


"What  Price  Qloria?" 

(F.  B.  O.  Series— Two  Reels) 

F.  B.  O.  series  "The  Pacemakers,"  reaches 
its  tenth  episode  in  this  issue  which  follows 
the  same  lines  as  the  earlier  chapters.  George 
O'Hara  and  Stanley  Taylor  are  competitors 
in  a  swimming  race  this  time  and  as  usual 
Taylor  tries  to  pull  some  crooked  work  to 
prevent  O'Hara  from  winning,  but  of  course 
fails.  The  title,  a  travesty  on  a  successful 
play,  refers  to  the  fact  that  Taylor  hires  a 
woman  with  this  name  to  aid  him  by  claim- 
ing she  is  O'Hara's  wife.  Albert  Cooke  and 
Kit  Gaurd  do  a  lot  of  amusing  clowning  in 
a  duel  scene  with  scimeters  and  have  a  few 
other  comedy  scenes.  This  issue  is  on  a  par 
with  the  remainder  of  the  series  and  should 
prove  generally  entertaining  although  lack- 
ing in  novelty. — C.  S.  S. 


"Why  Kids  Leave 
Home" 

(Pathe—  Sportlight— One  Reel) 

This  Grantland  Rice  Sportlight  is  easily 
one  of  the  best  to  date.  The  subject  is  the 
thrill  supplied  childhood  by  the  arrival  of  the 
circus  in  town.  A  subtitle  reads :  "Time 
may  bring  its  glory  and  thrills  but  they  are 
nothing  compared  with  any  kid's  first  circus." 
Various  circus  stunts  are  shown,  with  special 
attention  paid  the  more  exciting  ones  such  as 
bulldogging  a  steer  and  bucking  a  broncho. 
The  subject  has  been  expertly  produced, 
edited  and  titled  and  it  ought  to  make  a  hit 
with  theatre  audiences. — S.  S. 


"Bugville  Field  Day" 

(Pathe — Cartoon— One  Reel) 

In  this  Aesop's  Film  Fable,  Paul  Terry's 
cartoon  characters  have  a  field  day.  Their 
various  methods  of  transportation  to  the 
scene  are  amusingly  shown,  and  hilariously 
funny  are  the  sporting  events.  Terry  goes 
in  for  a  bit  of  melodrama  when  a  big  bug 
tries  to  steal  the  princess  bug  from  her  tiny 
fiance. — S.  S. 


Newest  Reviews  and  Com  menTs 


"The  Freshman 


A    Riot   of   Laughs    Combined    with  Pathos 
Makes     Harold     Lloyd's     Latest  for 
Pathe   His  Best  Comedy. 
Reviewed  by  C.  S.  Sewell 

Success  has  become  such  a  habit  with 
Harold  Lloyd  that  it  seems  commonplace 
and  savoring  of  repetition  to  say  that  "The 
Freshman"  his  newest  feature  comedy  for 
Pathe  is  another  link  in  his  unbroken  chain 
of  hits.  But  such  is  the  case,  in  fact  we  are 
strongly  of  the  belief  the  general  audience 
reaction  will  be  that  this  is  his  very  best 
production. 

While  not  as  breatHi-taking  as  "Safety 
Last"  as  filled  with  hilarious  farce  as  "Why 
Worry"  or  as  crammed  with  gags  as  "Hot 
Water"  it  is  nevertheless  better  entertain- 
ment than  any  of  these  for  it  combines  the 
best  laugh-getting  points  of  them  all.  In 
type  it  more  nearly  resembles  "Girl  Shy"  for 
the  laughs  have  been  hung  on  a  farce-com- 
edy framework  in  which  there  is  just 
enough  story  to  carry  them,  strong  human 
interest  and  a  plentiful  sprinkling  of  pathos. 

Harold  is  cast  as  a  lad  who  enters  college 
determined  to  become  the  most  popular 
student.  He  does  everything  anybody  sug- 
gests and  while  you  heartily  enjoy  his  mis- 
takes and  mishaps  you  feel  tugs  at  the  heart 
as  the  innocent  and  guileless  way  in  which 
he  takes  the  kidding  of  the  students  as  real 
admiration,  and  there  is  genuine  pathos  that 
grips  you  in  the  scene  where  he  learns  the 
truth. 

"The  Freshman"  is  an  extremely  well  con- 
structed picture  and  Sam  Taylor  and  the 
several  others  who  share  with  him  the  credit 
for  story  and  direction  are  entitled  to  a  lot 
of  praise.  We  suppose  that  the  others  listed 
are  the  gag  men,  for  they  certainly  should 
come  in  for  their  share.  The  comedy  is  not 
so  hilarious  at  the  start  but  the  laughs  build 
up  wonderfully,  increasing  in  quality  and 
quantity  to  the  whirlwind  finish  in  which 
Harold  wins  the  big  football  game.  Com- 
bined with  the  excitement  and  suspense  of 
the  game  there  is  some  of  the  best  comedy 
that  ever  reached  the  screen,  which  takes 
these  sequences  out  of  the  stereotyped  class 
and  makes  them  a  regular  riot  of  enjoyment. 

While  there  is  quite  a  play  on  the  pathos, 
each  time  it  is  followed  up  with  a  screaming- 
ly funny  gag,  and  oh  boy,  what  gags.  They 
will  keep  an  audience  in  an  uproar. 

Even  the  most  frozen-faced  patron  will 
find  himself  rocking  with  side-splitting 
laughter  when  Harold  goes  to  a  party  in  a 
dress  suit  that  is  only  basted  together  and 
as  one  part  after  another  rips  and  the  tailor 
comes  to  his  rescue  until  finally  the  whole 
thing  gives  way.  There  is  excellent  humor 
and  human  interest  in  the  kidding  of  the 
gang  when  he  first  reaches  college,  his 
speech  to  the  students  while  he  has  a  kitten 
fidgeting  under  his  sweater,  his  having  to 
treat  the  whole  school  to  ice  cream,  but  it  is 
in  the  climax  that  he  hits  the  high  water 
mark  of  mirth. 


EDITED  BY  CHARLES  S.  SEWELL 

Features  Reviewed 
In  This  Issue 

Evolution  (Red  Seal) 
Freshman,  The  (Pathe) 
Marriage     Whirl,     The  (First 

National) 
Marry  Me  (Paramount) 
My  Lady's  Lips  (Schulberg) 
Night  Life  of  New  York  (Para- 
mount) 

Pretty    Ladies  (Metro-Goldwyn- 

Mayer) 
That  Man  Jack  (F.  B.  O.) 
Woman  Hater,  The  (Warner) 


Of  course  it  is  Harold  who  wins  the  crucial 
game  at  the  last  minute  and  this  always 
provides  good  suspense  and  is  sure-fire  en- 
tertainment, but  it  is  the  way  he  does  it, 
his  screamingly  funny  mistakes  and  uproar- 
ous  stunts  that  make  it  a  regular  whiz  for 
laughter  and  fairly  sweeps  you  off  your  feet 
with  enjoyment. 

Grab  "The  Freshman"  for  with  Harold 
Lloyd*s  popularity  to  back  it  up  it  certainly 
should  leave  a  trail  of  broken  box-office 
records. 

Cast 

The  Freshman    Harold  Lloyd 

Peggy    Jobyna  Ralston 

Cad    Brooks  Benedict 

College  Hero   James  Anderson 

College  Bell    Hazel  Keener 

Tailor    Joseph  Harrington 

Coach    Pat  Harmon 

Story  by  Sam  Taylor,  John  Grey,  Ted  Wilde 

and  Tim  Whelan 
Directed  by  Sam  Taylor  and  Fred  Newmeyer 
Length,  <i«S3  feet. 
Story 

Harold  Lamb  saves  up  considerable  money 
and  when  his  father  sends  him  off  to  college 
he  is  determined  to  do  everything-  possible 
to  achieve  popularity.  This  willingness 
makes  him  an  easy  victim  for  the  college 
jokers  and  the  only  one  who  takes  him 
really  seriously  is  his  landlady's  daughter. 
He  is  persuaded  to  make  a  speech  in  which 
he  pulls  a  funny  little  jig  and  asks  all  to 
call  him  "Speedy"  just  as  he  saw  an  actor 
do  in  a  motion  picture.  He  tries  to  make 
the  football  team  and  even  consents  to  take 
the  place  of  the  dummy  at  practice  but  his 
pluck  is  only  rewarded  by  being  made  water 
boy  which  believing  he  is  a  substitute.  He 
is  kidded  into  giving  a  big  blowout  and  his 
new  evening  suit  is  only  basted  together  and 
it  comes  to  pieces  on  the  ballroom  floor.  The 
College  cad  gets  fresh  with  the  girl  and  he 
thrashes  him  and  then  learns  that  he  has 
been  kidded  all  along.       He  determines  to 


Mr.  Exhibitor:  Atk  at  the  Film  Exchange* 
for  the 


Jhematic  Music 

Cue  ^SAeer1 

lt'«  little  to  ask  for,  but  it's  the  only 
reliable  aid  you  can  give  your  musicians 
to  help  put  the  picture  over. 


make  good  in  the  big  game  and  finally  when 
no  one  else  is  left  he  is  sent  in.  He  makes 
a  lot  of  boob  plays  but  finally  scores  the 
winning  touchdown  and  becomes  the  college 
hero,  and  of  course  wins  the  girl. 


"That  Man  Jack" 


Bob  Custer's  Newest  for  F.  B.  O.  Actionful 
Western   with    Unusually  Snappy 
Riding  Stunts. 

Reviewed   by   C.  S.  Sewell 

While  previous  pictures  in  the  series  made 
by  Jesse  Goldburg  Production  and  released 
through  F.  B.  O.  have  shown  Bob  Custer  in 
the  role  of  an  officer  of  the  law  either  as  a 
Texas  Ranger  or  a  Northwest  Mounted 
Policeman,  in  his  newest  "That  Man  Jack'' 
he  is  cast  as  a  conventional  western  hero. 

Bob  is  seen  as  a  stranger  who,  after  falling 
In  love  with  a  girl,  learns  that  his  new  part- 
ner is  engaged  to  her  and  decides  to  continue 
on  his  journey.  Before  he  can  get  away  he 
is  accused  of  his  partner's  murder,  but  in  the 
end  proves  his  innocence  ^nd  wins  the  girl. 

The  action  is  built  along  familiar  lines,  the 
first  punch  being  where  he  rescues  the  girl 
from  a  runaway;  the  scene,  however,  is  very 
well  handled.  The  story  has  been  smoothly 
built  up  so  as  to  establish  a  strong  chain  of 
circumstantial  evidence  against  the  hero,  and 
there  is  plenty  of  dash  and  action  with  good 
suspense  in  the  sequences,  where  the  hero, 
after  escaping  from  the  sheriff,  visits  the  girl 
and  eludes  the  posse  while  ferreting  out  the 
murderer. 

Custer's  work  is  thoroughly  satisfactory 
and  he  has  some  unusually  good  stunts  of 
horsemanship,  notably  where  he  kicks  the 
sheriff  and,  turning  completely  over  in  the 
air,  lands  in  the  saddle,  and  again  where  he 
rides  head  downward  and  pulls  himself  up 
into  the  saddle. 

Mary  Beth  Milford  as  the  leading  woman, 
and  the  remainder  of  the  cast,  handle  their 
roles  satisfactorily,  and  "That  Man  Jack" 
should  prove  an  entertaining  offering  for 
"Western"  fans. 

Cast 

Jack    Bob  Custer 

Anita   Leland    Mary   Beth  Milford 

Joe  Leland    Monte  Collins 

Sammy  Sills    Hayford  Hobbs 

Bill  Stearns    Buck  Moulton 

Story  by  George  P.  Bauer 
Scenario  by  Adele  Buflington 
Directed  by  W.  L.  Craft 
Length,  5032  feet. 
Story 

Jack,  a  husky  stranger  saves  Anita  Leland 
when  her  team  runs  away  and  is  so  im- 
pressed with  her  that  when  easy-going 
Sammy  makes  him  an  offer  to  work  a  mine 
together  he  accepts  to  be  near  Anita.  In 
an  argument  Jack  beats  Bill  Stearns  and  in- 
curs his  enmity.  Jack  later  learns  that 
Sammy  and  Anita  have  been  childhood  sweet- 
hearts and  are  engaged  and  he  decides  to 
clear  out.  Sammy  insists  he  take  his  share 
of  the  gold.  Stearns  and  his  gang  attack  the 
cabin  and  kill  Sammy,  placing  suspicion  on 
Jack  and  when  gold  is  found  on  him  he  is 
arrested,  but  makes  his  escape.  Anita  goes 
to  the  cabin  and  finds  a  note  written  by 
Sammy  accusing  Stearns  who  sees  her  and 
tries  to  get  the  paper.  Jack  arrives  in  time 
to  save  her  and  Stearns  confesses.  Jack  wins 
Anita's  hand. 


432 


MOVING   PICTURE  WORLD 


July  25,  1925 


"Evolution" 


Red  Seal  Presents  in  Interesting  Form  and 
Simple  Language  Arguments  on  Which 
Theory  Is  Based. 

Reviewed  by  C.  S.  Sewell 

Of  singular  timeliness  in  view  of  the  Scopes 
trial  in  Tennessee  in  which  this  issue  is  in- 
volved is  the  4,200-foot  film,  "Evolution,"  dis- 
tributed by  Red  Seal  Pictures  Corp.  Column 
after  column  of  publicity  in  the  press 
has  focused  attention  on  this  scientific  ques- 
tion, evoking  wide-spread  discussion  and  a 
natural  curiosity  as  to  jusf  what  "Evolution"  is, 
and  this  film  is  a  comprehensive  presentation 
of  the  arguments  on  which  it  is  based,  presented 
in  pictorial  form  and  with  the  absence  of  high 
sounding  scientific  terms  or  explanations,  with 
the  result  that  it  is  readily  within  the  grasp 
of  the  average  intelligence. 

Preliminary  shots  show  how  man  has  har- 
nessed the  elements  as  evidenced  by  the  de- 
velopment of  the  locomotive,  radio,  the  aero- 
plane etc.  and  is  seeking  to  solve  the  riddle 
of  his  own  existence  on  this  earth.  Then  be- 
gins a  series  of  pictures  illustrating  the  theory 
of  the  birth  of  the  earth  starting  with  the 
passage  of  two  great  bodies  in  space  result- 
ing in  the  pulling  away  of  a  great  mass  of 
matter  from  the  sun  which  after  countless  ages 
became  the  planets  of  which  our  earth  is  one. 

The  development  of  the  earth  from  its 
molten  state  as  it  gradually  cooled  with  the 
separation  of  the  vapor  and  condensation  into 
oceans  is  traced  and  then  with  the  statement 
that  no  one  knows  how  it  started,  the  course 
of  life  from  the  lowest  forms  of  single  liv- 
ing cells  in  water,  up  through  more  complicated 
cell-masses  to  the  appearance  of  fish  with  back- 
bones, is  shown. 

Further  development  is  recorded  in  the  fish 
in  shallow  water  that  developed  lungs  and 
finally  rudimentary  feet  as  they  ventured  on 
land.  Then  comes  the  development  of  reptiles 
and  birds  with  reconstruction  of  the  gigantic 
prehistoric  reptiles  that  are  now  extinct.  The 
finding  of  fossil  remains,  drawings  of  prehis- 
toric man  and  comparisons  of  bodily  structures 
are  called  on  in  support  of  the  argument. 

Finally  the  more  modern  animals  are  shown, 
with  examples  of  links  between  different  species 
as  for  instance  the  tapir  which  resembles  both 
the  elephant  and  the  rhinoceros.  Adaptation  of 
life  to  changing  conditions  is  pictured  in  the 
protective  armor  of  certain  animals,  the  way 
in  which  bears  etc.  developed  so  as  to  exist 
when  the  glacial  age  covered  great  portions  of 
the  land  with  ice,  and  in  the  way  that  certain 
insects  resemble  leaves,  twigs,  etc. 

All  of  this  paves  the  way  to  the  crucial 
point  of  the  argument,  the  study  of  various 
types  of  the  monkey  group  beginning  with  a 
number  of  species  of  lemurs  each  showing  a 
higher  stage  of  development  up  to  the  gibbon 
which  is  the  lowest  form  to  begin  to  walk 
erect,  thence  to  the  baboon  and  highly  intel- 
ligent chimpanzee  and  the  gorilla  which  more 
nearly  in  size  resembles  man. 

Here  the  study  of  fossil  remains  comes  in 
with  reconstruction  of  the  ape-man  of  Java, 
the  Piltdown  and  Neanderthal  man  each  show- 
ing less  of  the  resemblance  to  the  ape  and 
more  to  man  until  the  man  of  today  is  reached 
and  the  wide  variety  of  men  illustrated  in  the 
different  races  is  pictured,  with  the  closing 
title  "Some  call  it  evolution,  others  the  work 
of  God." 

Anyone  of  an  inquisitive  turn  of  mind, 
whether  in  favor  of  or  against  the  theory  of 
evolution,  will  find  this  picture  interesting, 
entertaining  and   instructive   and.  in  view  of 


its  exceptional  timeliness  it  offers  excellent  op- 
portunities for  exploitation  and  should  prove  a 
good  box-office  attraction. 


"Night  Life  of 

New  York" 


Machine  Made  Paramount  Has  Strong  Box 
Office  Value  and  Makes  a  Snappy 
and   Amusing  Play. 

Reviewed  by  Epes  W.  Sargent. 

Here  is  another  production  on  which  the 
critics  and  the  box  office  are  apt  to  disagree. 
Considered,  as  literature  "Night  Life  of  New 
York"  is  pretty  poor  stuff,  forced,  illogical 
and  inconsequential.  But  both  night  life  and 
New  York  have  distinct  box  office  values, 
and  Allan  Dwan  has  made  the  most  of  a 
sprightly,  if  impossible,  scenario. 

It  moves  rapidly,  gives  action  in  plenty 
and  shows  half  a  dozen  of  the  best  known 
night  clubs  in  New  York,  much  of  the  action 
taking  place  in  the  El  Fey  Club,  now  known 
as  the  Del  Fey  Club  since  its  recent  padlock- 
ing. The  scenes  actually  were  made  in  and 
in  front  of  the  club  and  are  not  studio  stuff. 
It  gives  about  $500  worth  of  night  life  for 
whatever  admission  the  theatre  charges,  and 
it  is  all  authentic. 

Rod  Le  Rocque  and  Dorothy  Gish  have  the 
leads,  though  Ernest  Torrence  dominates 
many  of  the  scenes  in  the  well-considered 
role  of  a  small  town  manufacturer.  He  does 
not  intrude,  but  he  cannot  be  overlooked 
when  he  is  on  the  stage.  La  Rocque  takes  a 
two-fast  tempo  as  the  son  and  Miss  Gish 
over-plays  now  and  then,  though  mostly  she 
stays  within  the  frame.  Helen  Lee  Worth- 
ing makes  the  most  of  a  small  part  and 
Arthur  Housman  and  Riley  Hatch  hold  their 
own  well. 

The  production  is  not  always  well  handled. 
We  cannot,  for  example,  vision  a  consump- 
tive spending  his  time  with  a  saxophone,  nor 
can  one  look  out  of  the  windows  of  the 
Hotel  Commodore  and  see  Longacre  Square. 
But  it's  New  York  as  the  rural  visitor  sees 
it,  and  it  is  good  light  entertainment  if  you 
do  not  demand  logic.  It's  just  what  out-of- 
town  likes. 

Cast 

Ronald   Rentier  Ro,l   *«■  Rocque 

John    Rentley  Ernest  Torrence 

>Ieg   Dorothy  Gish 

Carrie    Reed  Helen    I.ee  Worthing 

Jimmy   George  Haekathorne 

Jerry   \rthnr  Housman 

William    Workman  Riley  Hatch 

Story  by  Paul   Schoneld.  . 

Directed  by  Allan  Dwan. 
Length  (MWS  feet. 

The  Story 

John  Bentley  left  New  York  after  his 
fiancee  jilted  him,  following  his  failure.  He 
did  not  go  back  when  a  manufacturing  en- 
terprise made  him  rich.  Instead  he  installed 
his  luckier  rival  as  New  York  manager.  But 
his  son,  Ronald,  felt  the  urge,  and  after  a 
sensational  scrape  Bentley  accepted  the  sug- 
gestion of  his  manager,  that  Ronald  be  given 
such  a  taste  of  the  town  that  he  would  be 
content  with  Iowa  ever  after.  An  actress, 
Carrie  Reed,  is  hired  to  teach  him  bis  lesson. 
She  quits  him  cold  the  first  night  out.  His 
pace  is  too  rapid.  He  buys  a  taxicab,  be- 
comes involved  in  a  robbery,  perpetrated  by 
the  brother  of  a  telephone  operator,  and  he 
keeps  silent  for  the  sake  of  the  girl.  She, 
however,  comes  forward  and  Ronald  is  ex- 
onerated and  Ronald  is  quite  content  to  go 
back  to  Iowa — with  the  girl— and  settle 
down.  On  the  other  hand  the  father,  having 
seen  his  long  lost  love  in  her  present  all-too- 
fieshy  state,  promotes  Workman  to  be  head 
of  the  factory  and  decides  to  remain  in  New 
York  and  make  up  for  lost  time. 


"Marry  Me" 


James    Cruze    Makes    a    Convincing  Para- 
mount Story  from  Utterly  Implausible 

Story  of  an  Egg. 
Reviewed   by  Epes   W.  Sargent. 

Perhaps  it  is  not  an  altogether  unmixed 
blessing  to  be  able  to  make  bricks  without 
straw.  James  Cruze  seems  to  frequently  get 
lightweight  stories  on  the  argument  that  he 
can  make  them  real  with  his  skillful  direc- 
tion. He  seems  to  be  regarded  as  an  ar- 
tistic pulmotor  around  the  Lasky  lot,  for 
he  always  manages  to  breathe  the  breath  of 
life  into  the  moribund  plot  and  he  has  made 
a  really  delightful  little  story  out  of  Anne 
Caldwell-  O'Day's  story  -  of  the  cold  storage 
egg. 

It  is  unfortunate,  except  perhaps  for  the 
box  office,  that  the  title  suggests  a  red  hot 
mamma  or  a  jazz  baby  daughter,  where  in 
reality  it  is  a  small  town  idyl,  but  this  can  be 
corrected  in  the  advertising,  and  an  effort 
should  be  made  to  appeal  to  those  who  like 
good,  light  entertainment. 

"The  Nest  Egg"  was  written  when  jazz 
still  was  "ragtime"  down  on  the  Bowery  and 
"syncopation"  around  Carnegie  Hall.  It's  a 
simple  little  story  that  gains  more  from  its 
telling  than  from  its  strained  plot.  It's  a 
picture,  rather  than  a  play,  but  a  very  de- 
lightful picture  of  small  town  life,  so  well 
cast  and  directed  that  it  possesses  real 
charm. 

It's  a  personal  triumph  for  Cruze  and  a 
credit  to  the  players,  though  Florence  Vidor 
is  not  well  cast  as  the  heroine.  She  does  not 
fit  into  the  picture  as  well  as  do  the  others. 
On  the  other  hand  Edward  Horton  does  a 
fine  bit  of  work  as  the  man  who  has  ruined 
his  digestion  on  cold  storage  eggs.  It  is  one 
of  his  best  drawn  characters.  Fannie  Midg- 
ley  is  delightful  as  the  grandmother  and  Ed 
Brady  is  photographic  as  the  small  town 
fatuous  chap.  The  others  all  fit  well  into  their 
characters  and  the  ensemble  is  evenly  good. 

It  is  thoroughly  delightful  entertainment 
throughout  and  should  be  a  good  box  office 
bet,  since  the  play  has  been  so  widely  done 
in  stock. 

Cast 

Hetty   Gaudy  Florence  Vidor 

John   Smith   No.  2.  .  .  .Edward  Everett  Horton 

John  Smith   \o.  1  John  Roche 

Sarah   Hume  Helen  Jerome  Kddy 

Granny   Fanny  Midgley 

Norman    Frisbie  Ed  Rrady 

Jenkins  Wall  Covington 

Mrs.    Hume  Anna  Schaefer 

Jackson   Erwin  Connelly 

From  the  Play  by   Anne  Caldwell  O'Day  . 
Adaptation  by  Walter  Woods. 
Scenario  by   Anthony  Coldewey. 
Directed  by  James  Cruse. 
Length,  5,526  feet. 

Story 

Hetty  Gandy,  called  home  from  her  vaca- 
tioning by  a  telegram,  leaves  an  egg  for 
John  Smith,  whose  proposal  of  marriage  she 
has  just  accepted.  The  egg  goes  into  cold 
storage  instead  of  reaching  John  and  for 
five  years  Hetty  patiently  waits  his  coming, 
resisting  the  importunities  of  Norman  Fris- 
bie. Then  a  wire  from  John  Smith  comes, 
asking  her  to  be  ready  to  go  to  a  nearby 
town  with  him,  and  the  whole  village  knows 
that  Hetty  is  to  be  married  at  last.  But  this 
is  another  John  Smith,  who  received  the  egg 
five  years  late  and  who  is  suing  the  dealer. 
He  merely  wants  Hetty  to  testify  for  him. 
Through  a  misunderstanding  Smith  and 
Hetty  have  to  spend  the  night  in  the  same 
hotel  room,  and  it  looks  pretty  much  like  a 
scandal,  but  John  Smith  is  more  of  a  man 
than  he  seems  to  be  and  so  all  ends  well, 
though  the  clouds  pile  up  with  alarming 
blackness. 


July  25,  1925 


MOVING   PICTURE  WORLD 


433 


"Pretty  Ladies" 

Gorgeous  Reproduction  of  "Follies"  Numbers 
in  Color  Plus  Good  Story  Makes  Fine 
Entertainment. 
Reviewed  by  C.  S.  Sewell 

Due  largely  to  Monta  Bell's  directorial 
skill  aided  by  the  excellent  and  sincere  per- 
formance of  Zasu  Pitts  in  a  sympathetic 
human  interest  role,  the  Metro-Goldwyn- 
Mayer  production  "Pretty  Ladies"  is  thor- 
oughly enjoyable  entertainment. 

A  strong  human  note  is  struck  in  the  plot 
of  this  picture  but  it  would  have  furnished 
a  rather  slight  basis  for  a  feature  length 
picture  if  played  up  from  its  straight 
dramatic  angle  alone  without  the  introduc- 
tion of  superfluous  material  to  lengthen  it 
out  which  would  probably  have  weakened 
the  story. 

The  story  centers  in  the  comedy  woman 
of  a  "Follies"  revue  who  sees  all  the  pretty 
ladies  in  the  show  with  their  sweethearts 
and  dreams  of  love  but  never  experiences  it 
until  love  finally  comes  to  her  in  the  person 
of  the  drummer  in  the  orchestra.  The  lead- 
ing woman  tries  to  vamp  him  after  he  is 
happily  married  and  he  does  fall  from  grace 
on  one  occasion.  His  wife  won't  listen  to 
him  or  let  him  explain  and  acts  as  if  she 
refused  to  believe  him  guilty,  finally  every- 
thing is  O  K  again  and  in  secret  she  prays 
that  it  will  never  happen  again. 

That  is  really  all  there  is  to  the  story,  but 
the  fact  that  the  background  is  that  of  the 
"Follies"  offered  a  fine  opportunity  to  build 
up  along  this  line  and  Mr.  Bell  has  taken  ad- 
vantage of  it.  Referring  obviously  to  the 
"Ziegfeld  Follies"  Ann  Pennington  one  of 
the  stars  of  this  noted  musical  show  appears 
in  person  and  there  are  impersonations  of 
several  of  the  other  principals. 

There  is  to  this  picture  the  zest  of  the 
peep  behind  the  stage  curtain  for  it  is  a 
story  of  backstage,  but  after  all  the  big 
thing  for  the  average  audience  is  the  fact 
that  Mr.  Bell  has  introduced  a  number  of 
spectacular  stage  numbers  with  full  ensem- 
ble and  an  abundance  of  "pretty  ladies"  and 
the  effect  has  been  enhanced  many  fold  by 
the  use  of  Technicolor.  They  are  simply 
gorgeous  and  with  the  predominance  of  soft 
colors  are  a  delight  to  the  eye.  This  is  the 
finest  example  of  color  work  we  have  ever 
seen,  and  the  appeal  of  these  numbers  alone 
should  make  the  picture  a  success. 

These  scenes  include  a  Japanese  setting 
that  changes  to  an  Alaskan  one  covered  with 
snow,  a  huge  chandelier  on  which  the  figures 
are  beautiful  living  women  and  individual 
studies  of  several  types  of  feminine  beauty. 
There  is  also  a  novelty  scene  in  which  the 
whole  stage  represents  a  kitchen  table  with 
shelves,  utensils,  etc.,  on  the  same  scale  mak- 
ing Zasu  Pitts,  costumed  as  a  fly,  and  the 
other  characters  appear  in  perfect  propor- 
tion. .  , 
The  way  the  picture  ends  is  clever  and 
truly  unusual  and  we  believe  will  provide 
general  satisfaction  for  after  all  it  was  the 
happiest  solution  of  the  situation. 

In  addition  to  Miss  Pitts'  fine  performance 
is  the  good  work  of  Tom  Moore  in  the  op- 
posite role  and  Lilyan  Tashman  as  the  vamp 
with  Norma  Shearer  and  Conrad  Nagel 
scoring  in  interpolated  bits. 

We  believe  that  this  picture  will  prove 
generally  pleasing  in  all  classes  of  houses  and 
that  the  scenes  in  color  will  appeal  especially 
to  those  who  have  not  had  an  opportunity 
to  see  »he  "Ziegfeld  Follies." 


Cast 

Maggie    Zasu  Pitts 

Al  Cassidy    Tom  Moore 

Ann  Pennington    Ann  Pennington 

Selma    Lilyan  Tashman 

Aaron  Savage    Bernard  Randall 

Adrienne    Helene  D'Algy 

Dream  Man   Conrad  Nagel 

Frances  White    Norma  Shearer 

Roger  Van  Horn    George  K.  Arthur 

Based  on  story  by  Adela  Rogers  St.  John 
Directed  by  Monta  Bell 
Length,  5828  feet. 
Story- 
Maggie,  the  comedy  woman  in  the  Follies, 
who  make  them  laugh  with  her  clowning, 
sees  all  the  other  girls  with  sweethearts 
but  none  of  the  men  ever  look  at  her.  The 
best  she  has  is  a  "dream  man"  whom  she 
imagines  pays  her  attentions.  An  accident 
when  she  falls  into  the  orchestra  and  breaks 
his  drum  starts  a  friendship  with  Al,  the 
drummer.  This  arouses  the  jealousy  of 
Selma,  the  leading  lady  who  tries  to  win 
him,  but  Al  who  has  written  a  big  song  suc- 
cess for  Maggie,  sticks  to  her  and  a  few 
years  later  they  have  a  happy  home  and  a 
baby.  Al  has  gained  fame  as  a  song  writer 
and  is  called  suddenly  to  Atlantic  City  to 
prepare  a  new  number  for  Selma.  There  he 
finally  falls  for  her.  A  busybody  rushes  and 
tells  Maggie.  When  Al  comes  in  he  is  con- 
trite and  prepared  to  tell  the  truth,  but 
Maggie  absolutely  refuses  to  listen  to  him. 
The  ending  shows  him  happy  with  the  baby 
while  Maggie  prays  that  it  will  not  happen 
again.   

"The  Woman  Hater" 

Helene  Chadwick  and  Clive  Brook  in  Dra- 
matic  Warner   Bros.  Picture. 
Reviewed  by  Sumner  Smith 

Warner  Brothers'  "The  Woman  Hater" 
provides  thoroughly  enjoyable  entertainment 
Presenting  an  excellent  cast  consisting  ot 
Helene  Chadwick,  Clive  Brook,  John  Harron 
Helen  Dunbar  and  Dale  Fuller,  the  story  of 
an  actress's  love  for  a  man  and  a  jealous 
youngster's  infatuation  for  her  begins  with 


Everybody  is  talking : 

"EVOLUTION" 

Everybody  wants  to  see : 

"EVOLUTION" 

At  the  Rivoli,  N.  Y.,  this 
week : 

"EVOLUTION" 

At  both  the  Rivoli  and  Rialto 
next  week 

"EVOLUTION" 

A  Front  Page  Story  in  Five 
Absorbing  Reels 

"EVOLUTION" 

An  Urban-Kineto  Production 
edited  by  Max  Fleischer. 


New  York 
City 


EDWIN   MILES   F ADMAN,  President 


a  minimum  of  effort  and  develops  great  sus- 
pense throughout,  with  clever  trick  photog- 
raphy of  a  race  through  New  York  traffic 
supplying  a  big  kick  at  the  end. 

The  actress  has  loved  and  lost  because 
misunderstood  and  suspected.  A  youngster 
comes  into  her  life  and  introduces  her  to  the 
other  man.  Both  men  come  to  distrust  her. 
The  story  is  from  Dorothy  Day's  excellent 
novel,  "The  Eleventh  Virgin.' 

Miss  Chadwick  has  the  role  of  the  actress 
and  is  at  her  best  in  emotional  scenes.  The 
man  she  loves  has  boarded  an  ocean  liner 
and  the  actress  must  reach  the  pier  before 
its  departure.  She  apparently  speeds  her 
auto  down  Riverside  Drive,  through  the 
dense  traffic  at  Times  Square  and  onto  the 
pier  at  breakneck  speed.  A  Fifth  Avenue 
'bus  looms  up  before  her  car  and  she 
swerves  out  to  avoid  it,  people  and  immense 
vans  cross  her  path  but  she  avoids  them. 

Evidently  this  was  done  by  superimposi- 
tion— the  careful  placing  of  a  negative  of 
Miss  Chadwick  in  a  studio  automobile  on  a 
negative  of  New  York  City  streets.  Careful 
calculation  of  when  the  racing  car  must  turn 
out  to  apparently  avoid  traffic  makes  it  real- 
istic. It  is  not  simply  a  shot  or  two  but  a 
couple  of  hundred  feet  of  film.  Audiences 
ought  to  eat  it  up  and  marvel  at  how  it  was 
done,  since  they  can  reason  that  no  traffic 
cop  would  let  Helene  get  away  with  any 
speeding  like  that. 

Cast 

Marie  Lamont  Helene  Chadwick 

Clive   Brook  Clive  Brook 

Philip  Tranter  John  Harron 

Mrs.  Tranter  Helen  Dunbar 

Secretary   Dale  Fuller 

Adapted    from    Dorothy    Day's    Novel,  "The 
Eleventh  Virgin." 
Directed  by  James  Flood. 
Length.  65&1  feet. 

Story 

Clive  Brook  has  left  Marie  Lamont,  actress, 
because  he  doubts  her  sincerity  and  love  for 
him.  Later,  through  Philip  Tranter,  a  young- 
ster infatuated  with  her,  he  meets  her  again 
and  undertakes  to  save  the  boy  from  her. 
To  show  the  boy  she  is  unworthy,  Brook 
forces  Marie  to  appear  in  public  with  him 
after  cutting  engagements  with  the  boy.  In- 
sanely jealous,  Philip  intrudes  upon  Brook 
and  the  actress  in  her  apartment  and  covers 
them  with  a  gun.  Marie  denounces  Brook  to 
make  him  leave,  he  not  having  seen  the 
danger,  and  she  herself  waits  for  the  shot. 
The  boy  confesses  he  evidently  hasn't  the 
capacity  to  return  love  like  hers.  She  speeds 
to  the  pier,  where  Brook  is  boarding  a  liner, 
explains  the  reason  for  her  harangue  and 
wins  his  love. 


"The  Marriage  Whirl" 

Corinne    Griffith    Gives    Excellent  Perform- 
ance in  Jazzy  Story  Adapted  from 
Stage  Production. 

Reviewed  by  C.  S.  Sewell 

As  the  newest  of  her  own  productions  re- 
leased through  First  National,  Corinne  Grif- 
fith appears  in  "The  Mariage  Whirl"  which 
is  adapted  from  "The  National  Anthem,"  a 
stage  play  by  J.  Hartley  Manners. 

The  story  shows  a  quiet  and  refined  girl 
who  does  not  care  for  the  mad  pace  of  the 
modern  seekers  of  pleasure,  impulsively 
marrying  one  of  the  foremost  of  this  s'et  on 
his  promise  to  reform.  The  .expected  hap- 
pens and  he  gradually  goes  back  to  his  old 
ways  and  finally  to  try  and  hold  him  she 
seeks  to  keep  up  the  pace  although  she 
abhors  it.  In  the  end,  however,  her  husband 
has  an  affair  with  a  notorious  woman  and  is 


434 


MOVING    PICTURE  WORLD 


July  25,  1925 


xilled  in  an  auto  accident  and  she  at  last 
finds  happiness  with  a  former  sweetheart  of 
her  own  type. 

With  the  exception  of  the  opening  scenes 
the  story  deals  entirely  with  a  succession  of 
jazz  scenes,  the  jazz  atmosphere  predomi- 
nates and  there  are  several  parties  and  high 
jinks  in  which  quantities  of  the  stuff  that  is 
prohibited  under  the  Volstead  law  is  con- 
sumed. In  fact  it  would  seem  that  one  of 
the  reasons  for  the  selection  of  this  story  for 
Miss  Griffith  is  the  opportunity  it  gives  her 
to  do  some  unquestionably  good  acting  in  a 
scene  where  she  is  supposed  to  be  intoxi- 
cated, although  it  may  not  appeal  to  some 
of  her  fans. 

Miss  Griffith's  role  is  a  sympathetic  one 
and  with  other  opportunities  such  as  scenes 
in  which  she  does  fine  emotional  work,  her 
performance  here  ranks  as  one  of  her  best. 
The  story,  however,  is  rather  indefinite  and 
pointless.  Two  of  the  scenes  with  the  great- 
est opportunities  for  drama  have  been  made 
melodramatic  by  overplaying  and  conse- 
quently fail  to  convince.  Particularly  is  this 
true  of  the  climax  where  in  a  rage  she  picks 
up  a  lamp  standard  and  drives  her  husband 
and  the  other  woman  out,  then  takes  poison 
by  mistake  and  as  the  drug  is  taking  effect 
wanders  out  into  the  crowded  ballroom  and 
demands  that  the  music  be  stopped.  And 
while  providing  the  happy  ending,  the  exped- 
ient of  killing  the  husband  in  an  auto  acci- 
dent is  theatric  and  decidedly  conventional. 

As  the  husband,  who  is  very  much  of  a 
cad,  Kenneth  Harlan  gives  a  good  perform- 
ance and  with  very  limited  opportunities 
Harrison  Ford  handles  the  role  of  the  other 
fellow  well.  Nita  Xaldi  successfully  imper- 
sonates the  Parisian  vamp. 

Even  taking  into  consideration  Miss  Griffith's 
work  and  personal  popularity  the  reception 
accorded  this  production  will  depend  largely 
on  the  extent  to  which  your  audiences  react 
to  jazz  themes.  As  a  general  proposition,  we 
do  not  consider  that  it  measures  up  to  the 
standard  of  her  recent  productions. 

Cant 

Marian  Hale    Corlnne  Griffith 

Arthur  Carrolton    Kenneth  Harlan 

Torn    Carrol    HnrriNon  Ford 

John  Carleton    E.  J.  RntclilTe 

Reuben  Hale    Churle*  Lane 

Dick  Mayne    Edgar  Rtayme 

Toinette    "Vita  Naldi 

Based  on  play  "The  National  Anthem*'  by  J. 
Hartley  Manners 
Directed  by  Al  S  ant  ell 
Length,  7,072  feet. 
Story 

Tom  Carrol  and  quiet  and  refined  Marian 
Hale  are  old-time  friends.  Marian  meets 
Arthur  Carrolton,  a  jazz  devotee,  who  takes 
her  to  a  round  of  parties  and  although  she 


does  not  fall  for  that  kind  of  stuff,  she 
really  gets  to  love  Arthur  and  when  he 
promises  to  reform  marries  him.  He  stays 
good  for  awhile  but  when  the  old  gang  calls 
on  them,  he  not  only  gets  intoxicated  but 
persuades  Marian  to  imbibe  and  she  takes 
too  much.  Her  father  seeing  her  in  that 
condition  is  so  hurt  that  he  dies.  Marian 
and  Arthur  go  abroad  and  Arthur  is  soon 
mixed  up  with  the  fast  set  in  Paris.  In 
trying  to  keep  up  the  pace  which  she  hates 
but  hoping  to  hold  Arthur  she  finally  starts 
to  drinking.  Arthur  has  an  affair  with 
Toinette,  a  dancer,  and  one  evening  when 
Marian  is  ill,  he  brings  Toinette  to  the  apart- 
ment. Marian  sees  him  making  love  to  her 
and  finally  waking  up  she  drives  them  out. 
By  mistake  she  takes  poison  and  in  despera- 
tion phones  Tom  to  come  to  her.  Toinette  and 
Arthur  are  killed  in  an  auto  wreck  and 
Marian  recovers  and  finds  happiness  at  last 
with  Tom. 


"My  Lady's  Lips" 


Schulberg    Offers    Crook    Story    With  Tre- 
mendous   Suspense   Denouncing  Bar- 
barity  of  "Third  Degree" 
Reviewed   by    C.   S.  Sewell 

Following  the  release  by  B.  P.  Schulberg 
Productions  of  "Capital  Punishment"  advo- 
cating the  abolition  of  the  death  penalty,  the 
same  company  is  now  offering  "My  Lady's 
Lips"  in  which  there  is  a  scathing  denounce- 
ment of  the  "third  degree"  used  by  the 
police  and  a  plea  for  a  less  barbarous  method 
for  the  detection  of  crime. 

While  the  possibility  of  the  death  penalty 
being  inflicted  on  an  innocent  man  furnished 
the  central  theme  in  the  previous  picture 
the  third  degree  situations  occur  late  in  "My 
Lady's  Lips"  and  are  but  one  angle  of  the 
plot.  James  P.  Hogan  directed  both  pictures. 

The  new  production  is  the  story  of  a  news- 
paper reporter's  successful  capture  of  a 
notorious  criminal  gang  by  going  among 
them  and  posing  as  one  of  them.  His  falling 
in  love  with  the  female  leader  caused  him 
to  shield  her  and  resulted  in  his  being  sent 
to  prison  when  the  police  by  means  of  the 
third  degree  forced  both  of  them  to  say  that 
he  was  actually  a  member  of  the  gang. 

Director  Hogan  in  a  minimum  number  of 
scenes  has  excellently  pictured  the  unhappy 
environment  and  then  the  reformatory 
which  lead  up  to  the  heroine's  career  of 
crime  and  the  romantic  element  is  not  intro- 
duced until  about  the  middle  of  the  picture. 
The  first  three  or  four  reels  dealing  with  the 
reporter's  experience  in  the  crook's  den 
where  he  is  suspected,  poses  as  being  blinded 
and  is  subjected  to  various  tests  to  catch  him, 
develop  tremendous  suspense  that  is  ex- 
cellently sustained  at  high  tension  and  never 
allows  the  interest  to  waver  for  a  moment. 


Unfortunately,  the  strength  and  promise  of 
these  early  reels  is  not  maintained  at  the 
same  level.  The  romantic  angle  is  suddenly 
introduced  and  only  slightly  motivated;  in 
fact  it  is  never  clearly  shown  as  to  why  the 
hero  should  have  gone  to  such  extreme 
lengths,  including  a  jail  term,  to  shield  this 
woman.  The  introduction  of  a  denouncement 
of  the  third  degree  by  a  prominent  police 
official  breaks  the  dramatic  continuity  and 
the  scene  showing  the  infliction  of  this  men- 
tal and  physical  torture  are  designed  to  ac- 
centuate their  cruelty. 

William  Powell  has  the  leading  role  and 
gives  a  very  fine  performance,  his  best  since 
"Romola"  and  Alyce  Mills  does  well  as  the 
female  crook.  Clara  Bow  is  effective  in  a 
minor  role.  Indeed  the  entire  cast  is  high 
class  and  contains  a  number  of  other  players 
whose  names  have  box-office  value. 

With  its  strong  dramatic  values,  fine  cast 
and  the  tremendous  suspense  and  nerve- 
racking  tension  developed  :"  the  earlier 
reels  "My  Lady's  Lips"  rates  above  the  aver- 
age as  a  story  of  the  underworld  and  should 
prove  a  good  box-office  attraction  for  the 
majority  of  houses. 

Cant 

Lola    Lombard  Clara  Bow 

Potrbea   Lombard   Crank  KeeMi 

Dura    lllake   Htlla 

Scott    scildon  William  Powell 

Smike  Ford  Sterling 

Inspector   John  Sainpoll. 

Crook    Girl  Gertrude  Short 

Eddie   Grail  Matthew  lletr. 

Story    and    continuity    by    John  Goodrich 
Directed    by   Jame*    I*.  Hogan. 
Length,  <MMM>  feet. 
Story 

Lola  Lombard,  daughter  of  a  newspaper 
owner  tells  her  father  she  was  in  a  gambling 
place  that  the  police  raided,  but  it  develops 
that  it  was  a  frame-up  of  the  notorious 
Blake  gang.  Scott  Seddon,  star  reporter, 
sees  a  chance  for  a  scoop  by  rounding  up  the 
gang.  He  gets  into  their  underground  head- 
quarters and  poses  as  a  crook  but  they  are 
suspicious.  Afraid  to  shoot  him  they  decide 
to  give  him  poison  that  will  blind  him.  He 
detects  the  scheme  but  simulates  blindness 
and  they  try  all  sorts  of  tests  without  trip- 
ping him.  Finally  in  an  unguarded  moment 
Dora  Blake  uncovers  the  deception — Seddon 
signals  for  the  police  and  when  they  arrive 
he  succeeds  in  getting  Dora  to  safety  and 
refuses  to  tell  her  whereabouts.  He  Is  ar- 
rested charged  with  being  a  member  of  the 
gang  and  Dora  gives  herself  up  to  save  him. 
but  through  third  degree  methods  both  are 
made  to  confess  and  are  sent  to  jail.  Un- 
able to  face  him,  Dora  goes  back  to  her  old 
life  and  opens  a  gambling  hall.  Scott  wanders 
in  and  denounces  her  for  not  keeping  her 
promise  to  go  straight.  A  disgruntled  loser 
shoots  Dora  and  Scott  takes  her  in  his  arms 
and  kissing  her  lips  declares  he  still  loves 
her. 


-Scenes  in  "Parisian  Love,"  the  B.  P.  Schulberg  Preferred  Picture,  featuring  Clara  Bow,  Lou   Tellegen  and  a   star   supporting  cast. 


July  25,  1925 


MOVING    PICTURE  WORLD 


437 


PRODUCER  AL  CHRISTIE  AND  THE  STARS  WHO  WILL  BE  SEEN  IN  CHRISTIE  FEATURES 
Top  row — left  to  right:    Al  Christie,  Lionel  Belmore,  Hallam  Cooley,  Creighton  Hale,  Julian  Eltinge,  Scott  Sidney.    Bottom  row — left  to 
right:    Ann  Pennington,  Edward  Gribbon,  Lilyan  Tashman,  Lillian  Rich,  Mabel  Julienne  Scott,  Tom  Wilson. 


Christie  Sets  Complete  Schedule 

for  Short  Comedies  and  Features 


AL  CHRISTIE  has  completed  the  line- 
up of  product  which  will  be  made  in 
his  comedy  studios  this  season,  in- 
suring not  only  an  increased  program  of 
two-reel  star  series  and  Christie  Comedies, 
but  also  at  least  three  full-length  features 
to  be  completed  during  the  summer  months. 

The  series  of  ten  Christie  Comedies  are 
the  first  to  go  into  production,  the  initial 
comedy  in  this  series  now  being  made  under 
the  direction  of  William  Watson,  recently 
signed  by  Christie  to  direct  during  the  com- 
ing year.  In  the  Christie  Comedies  will  be 
all  star  casts  featuring  such  players  as 
Billy  Dooley,  just  signed  from  the  Orpheum 
circuit  in  which  he  appeared  in  the  act 
called  "The  Misfit  Sailor,"  Neal  Burns,  Jack- 
Duffy,  Vera  Steadman,  Natalie  Joyce,  Bill 
Irving,  Eddie  Baker,  Lincoln  Plumer,  Rosa 
Gore,  Bill  Blaisdell  and  others. 

Bobby  Vernon  Comedies  will  have  six 
pictures.  Frances  Lee,  also  from  the  Or- 
pheum Circuit,  has  been  signed  as  Vernon's 
leading  lady. 


Walter  Hiers  will  also  make  a  series  of 
six  comedies.  His  first  series  last  year  is 
said  to  have  established  records  for  booking, 
and  Christie  some  time  ago  exercised  the 
option  which  he  had  on  Hiers'  services  as 
far  as  two-reel  comedies  are  concerned. 
Hiers  may  possibly  appear  in  several  outside 
features,  but  the  series  of  comedies  will  be 
his  chief  work  for  the  year. 

Jimmie  Adams  has  been  elevated  to  the 
head  of  a  comedy  unit  and  will  make  six 
two-reel  releases.  Adams  has  been  seen  on 
the  Christie  program  before  but  this  year 
will  head  a  starring  series  for  the  first  time. 
Molly  Malone  has  been  assigned  as  leading 
woman  with  the  Jimmie  Adams  comedies. 

These  four  series  will  make  twenty-eight 
comedies  from  the  Christie  studios  all  told, 
to  be  directed  by  Watson,  Archie  Mayo, 
Harold  Beaudine  and  Walter  Graham. 
Frank  Roland  Conklin,  Hal  Conklin,  Ray- 
mond Ross,  Robert  Hall  and  Sigmund  TeT- 
zig  are  writing  the  stories  for  these  com- 
edies.   Arthur  Forde  has  joined  the  Christie 


staff  as  stage  director  to  collaborate  with 
Thomas  Brierly,  are  director,  in  creating 
sets  and  handling  production  details. 

The  first  of  the  new  Al  Christie  features 
to  be  released  will  be  "Seven  Days"  from 
the  Mary  Roberts  Rinehart  book  and  the 
Avery  Hopwood  stage  play.  This  is  being 
filmed  by  Scott  Sidney,  the  Christie  star  direc- 
tor who  shot  "Charley's  Aunt"  and  other 
successes.  The  complete  cast  for  "Seven 
Days"  includes  Lillian  Rich,  Creighton  Hale, 
Lilyan  Tashman,  Mabel  Julienne  Scott,  Hal- 
lam Cooley,  Eddie  Gribbon,  Tom  Wilson, 
William  Austin,  Rosa  Gore  and  Charley 
Clarey. 

"Madame  Lucy,"  production  of  which 
should  start  July  14th,  will  have  a  big  cast 
in  addition  to  Julian  Eltinge  who  has  already 
been  announced.  Ann  Pennington,  Lionel 
Belmore,  Lilyan  Tashman,  Jack  Duffy  and 
Hallam  Cooley  are  slated  to  appear  in  the 
picture. 

Christie  will  film  another  feature  comedy 
during  the  late  summer. 


STARS  WHO  WILL  BE  SEEN  IN  CHRISTIE  SHORT  SUBJECTS 

Top  row  left  to  right:    Jean  Lorraine,  Frances  Lee,  Billy  Dooley,  Bobby  Vernon,  Bill   Irving,   Walter   Heirs,   Molly   Malone,  Vera 

Steadman     Bottom  row — left  to  right:    Lincoln  Plumer,  Jimmie   Adams,  Natalie  Joyce,  Doris  Wynn,  Evelyn  Francisco,  Neal  Burns, 

Jack  Duffy. 


438 


MOVING    PICTURE  WORLD 


July  25,  1925 


Release  Schedule  Is  Issued 
For  New  Schulberg  Program 


J j.  BACHMANN,  general  manager  of 
distribution  for  B.  P.  Schulberg  produc- 
*  tions,  issued  this  week  a  tentative  release 
schedule  for  the  first  half  of  the  program  of 
eighteen  preferred  pictures  to  be  released  dur- 
ing 1925-1926. 

The  new  schedule  will  be  inaugurated  on 
July  27  when  "Parisian  Love,"  a  Gasnier  pro- 
duction, will  be  delivered  to  exhibitors  through- 
out the  country.  This  colorful  Apache  story 
was  written  by  F.  Oakley  Crawford  and  will 
feature  in  its  screen  version  Clara  Bow,  Lou 
Tellegen,  Donald  Keith,  Myce  Mills,  Hazel 
Keener,  Lillian  Leighton  Jeane  de  Briac  and 
J.  Gordon  Russell. 

The  next  release  will  come  on  August  15 — 
"The  Girl  Who  Wouldn't  Work."  Marcel  De 
Sano,  new  director  find,  is  transferring  to  the 


PRELIMINARY  work  on  one  of  the 
biggest  pictures  to  be  filmed  on  the  new 
program  of  B.  P.  Schulberg  Produc- 
tions, was  begun  this  week  when  production 
plans  were  laid  out  for  the  Saturday  Evening 
Post  novel,  "The  Biography  of  a  Race  Horse" 
which  will  be  released  under  the  title  "Horses 
and  Women."  L.  B.  Yates  is  the  author  of  this 
unusual  story  which  ran  serially,  last  winter, 
in  the  Saturday  Evening  Post  and  was  much 
discussed  for  the  originality  of  its  theme  and 
treatment.  Issued  recently  in  book  form,  it 
is  now  recording  high  sales. 


screen  this  society  story  by  Gertie  D.  Went- 
worth-James.  Lionel  Barrymore,  Marguerite 
De  La  Motte,  Henry  B.  Walthall,  Lilyan  Tash- 
man  and  Forrest  Stanley  head  the  cast. 

On  September  5  will  be  released  the  Satur- 
day Evening  Post  serial  by  Fanny  Heaslip 
Lea,  "With  This  Ring."  Fred  C.  Windemere 
is  directing  this  story. 

The  next  six  will  be  released  in  the  follow- 
ing order — September  25,  "The  Other  Woman's 
Story;"  October  16,  "Lew  Tyler's  Wives;" 
November  6,  "The  Plastic  Age,"  November 
27,  "Eden's  Fruit ;"  December  18,  "Shenan- 
doah," and  January  7,  "Horses  and  Women." 

The  balance  of  nine  pictures  will  follow  at 
approximately  three-week  intervals.  The  order 
of  their  production  has  not  yet  been  decided 
upon. 


The  screen  transcription  of  "The  Biography 
of  a  Race  Horse"  will  be  produced  on  an 
elaborate  scale,  making  it  one  of  the  outstand- 
ing pictures  on  the  Preferred  schedule.  It  will 
combine  all  the  interests  of  a  horse  picture 
with  the  flash  of  a  tense  society  drama. 

B.  P.  Schulberg,  who  will  supervise  produc- 
tion, has  chosen  Fred  C.  Windemere  to  direct 
this  story.  It  will  be  ready  for  late  Autumn 
release.  Windemere  is  now  at  work  on  an- 
other Saturday  Evening  Post  novel,  "With 
This  Ring,"  by  Fanny  Heaslip  Lea,  his  first 
production  for  Mr.  Schulberg's  organization. 


Georgia  Hale  and  Malcolm  Waite  in  Charles 
Chaplin'*     "The     Gold     Rush,"     for  United 
Artists. 


Stromberg  Picture  Goes  Big 

"Off  the  Highway"  Makes  Hit  in  Audience 
Test  in  California 

"Off  The  Highway"  Hunt  Stromberg's  first 
special  feature  on  the  coming  program  of 
Producers  Distributing  Corporation  was  pre- 
viewed be/ore  a  regular  audience  at  the  Glen- 
dale  Theatre,  Glendale,  this  week  with  the 
gratifying  result  indicated  in  the  following 
telegram  sent  to  John  C.  Flinn  by  William  A 
Howe  lessee  and  manager  of  the  theatre. 

"Previewed  'Off  The  Highway'  Monday 
night.  Audience  reaction  wonderful.  Many 
expressions  to  effect  best  picture  ever  to  reach 
the  screen.  Picture  a  certain  winner  and  one 
of  the  finest  productions  I  have  ever  witnessed. 
Screened  'The  Bad  Lands'  tonight  to  enthu- 
siastic audience.  Believe  this  best  picture  Harry 
Carey  has  made.  Hunt  Stromberg  is  to  be 
congratulated  as  the  most  consistent  and  pro- 
lific producer  I  know  of." 

"Parisian  Love"  Completed 

As  soon  as  Gasnier  finishes  the  supervision 
of  cutting  "Parisian  Love,"  his  first  B.  P. 
Schulberg  Production  on  the  new  program 
of  Eighteen  Preferred  Pictures,  he  will  be- 
gin directing  "The  Other's  Woman's  Story," 
according  to  word  just  received  from  the 
coast.  The  choice  of  the  leads  for  this 
coming  production  is  now  being  made.  The 
novel  by  Peggy  Gaddis  from  which  the  pic- 
ture is  adapted  tells  the  co-respondent's  side 
of  a  sensational  divorce  case.  It  is  said  to- 
be  inspired  by  an  actuality. 


Cast  Picked  for  De  Mille  Film 

Clara  Beranger,  scenarist  for  William  de 
Mille,  has  returned  to  Hollywood  from  New 
York  with  the  completed  script  for  "New 
Brooms."  Production  starts  the  latter  part 
of  July,  with  Bessie  Love,  Neil  Hamilton  and 
Robert  McQuadc  in  the  featured  roles. 


Henry  B.  Walthall  in  a  strong  scene  in  "On  the  Threshold,  a  Producers  Distributing 
Corporation  release.    Robert  Gordon  and  Gladys   Hulette  at  right. 


B.  P.  Schulberg  Will  Screen 
"Biography  of  Race  Horse" 


July  25,  1925 


MOVING    PICTURE  WORLD 


439 


CLARA  BOW 
'One  of  the  exceptional  cast  in  the  F.  B.  O. 
picture,   "The    Keeper   of   the  Bees." 

To  Do  Pryde  Novel 

"Spanish  Sunlight,"  Barbara  La  Marr's  Next 
First  National  Release 

Associated  Pictures  Corporation  announces 
that  the  next  Sawyer-Lubin  vehicle  in  which 
Barbara  La  Marr  will  appear  for  release 
through  First  National  Pictures,  Inc.,  will  be 
"Spanish  Sunlight."  This  popular  novel  by 
Anthony  Pryde,  has  just  been  purchased  for 
Miss  La  Marr's  use. 

It  is  further  stated  that  this  production  will 
be  made  on  the  West  Coast  in  the  United 
Studios  of  First  National  under  the  super- 
vision of  June  Mathis. 

The  making  of  "Spanish  Sunlight"  in  Cali- 
fornia will  mark  the  resumption  of  Sawyer- 
Lubin  producing  unit's  activities  in  Hollywood 
inasmuch  as,  prior  to  the  arrival  of  this  com- 
pany in  New  York  last  year,  all  productions 
■  of  this  company  were  made  in  California  under 
the  supervision  of  Arthur  H.  Sawyer. 

Actual  production  will  start  the  middle  of 
August  from  the  scenario  by  Miss  Mathis. 


Editing  "Unchastened  Woman" 

James  Young,  who  directed  Chadwick 
Pictures  Corporation's  "The  Unchastened 
Woman,"  which  will  mark  the  return  to  the 
screen  of  Theda  Bara,  is  now  engaged  in 
editing  and  titling  that  production  at  the 
F.  B.  O.  Studios,  where  the  picture  was 
filmed.  It  is  expected  the  completed  picture 
will  be  ready  for  a  preview  showing  at  an 
outlying  Los  Angeles  theatre  within  two 
weeks.  A  completed  print  will  be  in  New 
York  by  August  1  and  will  be  shown  to  the 
trade  press  for  review  immediately. 


Rock  Signs  with  Standard; 
To  Make  Comedies  for  F.  B.  O. 


JOE  ROCK,  well  known  comedy  pro- 
ducer, who  recently  completed  two  series 
of  two-reel  comedies  starring  Stan  Laurel 
and  Jimmy  Aubrey,  which  F.  B.  O.  is  releas- 
ing, has  signed  a  new  contract  with  Standard 
Cinema  Corporation,  by  the  terms  of  which 
he  will  start  work  immediately  on  two  new 
series  of  twenty-six  comedies  for  the  dis- 
tributing company. 

The  first  series  will  be  known  as  "Blue  Rib- 
bon" comedies.  Mr.  Rock  plans  to  use  almost 
a  ton  of  heavies  in  each  picture,  and  announces 
that  the  Blue  Ribbon  series  will  be  on  the  order 
of  a  grown-up  "Our  Gang."  Work  on  the 
first  comedy  of  this  series  has  been  started,  and 
featured  in  the  production,  which  is  as  yet 


untitled,  are  Frank  Alexander,  Hilliard  Karr 
and  Bill  Ross.  The  total  weight  of  these  three 
men  is  over  half  a  ton.  Billie  Rhodes'  has 
been  cast  as  leading  woman,  and  James  Davis 
will  direct. 

The  second  series  of  thirteen  two  reel  com- 
edies will  be  known  as  the  "Parisian  Standard" 
comedies,  and  will  feature  some  of  the  best 
known  comedians  on  the  screen.  Joe  Rock's 
latest  "find,"  a  young  woman  from  Paris,  who 
will  be  billed  on  the  screen  as  "Helen  from 
Paris,"  will  play  opposite  the  stars. 

Shooting  on  the  first  of  the  "Parisian 
Standard"  comedies  will  commence  this  week 
at  Universal  City,  and  prints  will  be  in  the 
F.  B.  O.  Exchanges  on  September  1. 


Bray  Studios  Will  Make  26 
Two-Reel  Comedies  for  F.  B.  O. 


THE  Bray  Studios  are  taking  additional 
space  at  130  West  46th  Street,  New 
York,  the  building  in  which  they  are 
housed,  in  order  to  accommodate  the  increased 
art  staff  which  has  been  engaged  for  the  pro- 
duction of  twenty  six  subjects  which  Bray 
will  make  for  F.  B.  O.  release  for  the  1925-26 
season. 

These  twenty  six  subjects  will  consist  of 
thirteen  Dinky  Doodle  cartoons,  and  thirteen 
comedies  which  will  be  known  as  "Unnatural 
History"  cartoons.  The  Dinky  Doodle  cartoons 
will  be  burlesques  of  famous  fairy  tales  and 
burlesques  of  the  best  known  feature  pictures 
of  the  current  year.  "Don  Q"  will  be  the  first 
big  production  to  be  burlesqued  by  Walter 
Lantz,  well  known  cartoonist.  Work  on  this 
short  subject  will  commence  immediately  that 
Lantz  completes  the  thirteenth  of  the  Dinky 
Doodle  cartoons,  a  burlesque  on  the  story  of 
Rip  Van  Winkle. 


The  "Unnatural  History"  cartoons  will  also 
be  burlesques,  and  the  titles  of  the  first  four 
subjects,  "Where  The  Leopard  Got  His  Spots," 
"How  The  Elephant  Got  His  Trunk,"  "Where 
The  Camel  Got  His  Hump"  and  "Where  The 
Zebra  Got  His  Stripes,"  are  indicative  of  the 
laugh-creating  possibilities  in  comedies  of  this 
nature. 


Third  "Potash  &  Perlmutter" 

Close  upon  the  heels  of  his  announcement 
of  his  affiliation  with  United  Artists,  Samuel 
Goldwyn  announces  that  besides  the  forth- 
coming George  Fitzmaurice  productions  and 
Henry  King's  "Stella  Dallas"  and  "The 
Garden  of  Allah,"  the  third  Potash  &  Perl- 
mutter  production',  by  Montague  Glass, 
adapted  from  the  Broadway  stage  play,  en- 
titled "Partners  Again,"  will  also  be  released 
under  the  United  Artists'  banner. 


Cline  to  Direct  "Old  Clothes" 

Eddie  Cline,  one  of  the  best  known  comedy 
■  directors  in  the  industry,  has  been  selected  by 
Jack  Coogan,  Sr.,  to  direct  "Old  Clothes," 
by  Willard  Mack,  Jackie's  first  picture  on  his 
new  Metro-Goldwyn  contract.  The  closing  of 
this  contract  with  Cline  marks  the  director's 
fourth  consecutive  picture  with  the  juvenile 
•star.  The  scenario  for  "Old  Clothes"  is  be- 
ing written  by  Kenneth  Clark. 


Robert  Frazer  in  "The  Keeper  of  the  Bees,"  an  F.  B.  O.  picture. 


440 


MOVING    PICTURE     W  O  RLD 


July  25.  1925 


F.  B.  O.  Announces  Record 
Bookings  for  New  Product 


THE  sales  department  of  Film  Booking 
Offkcs,  under  the  supervision  of  Colvin 
W.  Brown,  vice-president  in  charge  of 
distribution,  and  Lee  Marcus,  newly  appointed 
sales  manager,  announces  record  bookings  on 
F.  B.  O.'s  entire  1925-26  output. 

The  following  theatres  have  booked  all  of 
F.  B.  O.'s  productions  for  the  new  season : 

Fay's  Theatre,  at  Providence,  R.  I„  Roches- 
ter, N.  Y..  and  Philadelphia,  Pa.;  Dreamland, 
Columbus,  Ohio;  Regun,  Harlem  Fifth  Ave- 
nue, Stadium.  Harlem  Grand  and  Palace  The- 
atres. New  York,  N.  Y. ;  Premier,  Sheffield, 
Stadium,  Stone,  Supreme  and  Capitol  The- 
atres, Brooklyn,  N.  Y. ;  Royal  Theatre,  Waco, 
Texas:  Martini  Theatre,  Galveston.  Texas; 
Capitol,  Hamilton  and  Chatham  Theatres, 
Chicago,  111.;  Academy.  Waukegan,  111.; 
Grand,  Middletown,  Ohio;  Princess-Hippo- 
drome, Springfield,  Ohio;  Columbus,  Dayton, 
Ohio;  Eagle,  Hamilton.  Ohio;  Olympia,  Sioux 
Falls,  S.  D. ;  Ogden,  Ogden,  Utah;  Ansonia, 
Rutte,  Montana;  Madison,  Madison,  Wiscon- 
sin; State,  Utica,  N.  Y.;  American,  Troy,  N. 
Y. ;  New  Glove,  Gloversville,  N.  Y. 

Oneonta,  Oneonta,  N.  Y. ;  Strand,  Carthage, 
N.  Y.;  Park,  Cobleskill,  N.  Y. ;  Strand.  Dolge- 
ville,  N.  Y. ;  Grand.  Auburn,  N.  Y. ;  Temple, 
Lockport,  N.  Y.;  Princess,  Corning,  N.  Y.; 
Regent,  Geneva,  N.  Y.;  Capitol,  Oswego,  N. 
Y. ;  Strand,  Salamanca,  N.  Y. ;  Strand,  Nor- 
wich. N.  Y. ;  Granite,  Newark,  N.  Y. ;  Park, 
Medina,  N.  Y. ;  the  Regent  Theatre.  Bath,  N. 
Y.;  Rialto,  East  Rochester,  N.  Y. ;  Craig, 
Rayne,  La.;  Community,  Queens  Village,  L  L, 
and   the   Elliott   Theatre,   Independence,  Mo. 

The  Ascher  Brothers  Circuit,  Chicago,  for 
their  eleven  houses,  including  the  Calo,  Col- 
umbus, Commercial,  Crown,  Frolic,  Portage, 
Park,  Vista,  Lane  Court,  Metropolitan,  Oak- 
land Square  and  Terminal  Theatres,  Chicago, 
lit 

The  Columbia  Theatre,  Niagara  Falls,  N. 
Y. ;  War  Theatre,  War,  W.  Va.;  Princess, 
Humboldt,  Tenn.;  Lillian,  Martin,  Tenn.; 
Scout,  Alamo,  Tenn.;  states,  Chicago,  111.; 
Smith's  Barnesboro,  Pa.;  Annette,  Cicero, 
111.;  Wlgrwam,  Altus,  Okla.;  Empress,  Hollis. 
Okla.;  Criterion,  Tonkwawa,  Okla.;  Fairy,  St. 
I>ouis,  Mo.;  Adams.  Decatur,  Ind.;  Majestic, 
Rialto  and  Star  Theatres,  Portland,  Ore.; 
VVintergarden,  Seattle,  Wash.;  Rialto,  As- 
bury  Park,  N.  J.;  Plattsburg,  Plattsburg,  N. 
Y. ;  Regent,  Eureka,  Kan.;  Vaudelle,  Muncie, 
Ind.;  Savoy,  Shawnee,  Okla.;  Rex-Novelty, 
Portland,  Ore.;  Lincoln,  Chicago,  111.;  Kra- 
mer, Detroit,  Mich.;  Columbus,  Hammond, 
Ind.:  Lyceum  and  Jennings  Theatres,  Cleve- 
land, O. :  Rivoli,  Toledo,  O.;  Yorksville. 
Yorksville,  O. ;  Majestic,  Appleton,  Wis. 

Popular,  Philadelphia,  Pa.;  Princess,  Sud- 
bury, Ontario,  Photoplay,  Watertown,  S.  D. ; 
Crystal,  Salinas,  Cal.;  Imperial,  Oakland. 
Cal.;  Victory,  San  Jose,  Cal:;  Garden,  Water- 
bury,  Conn.;  Monroe,  Key  West,  Fla.;  20th 
Century,  Chicago.  111.;  Rosedale  and  Dix 
Theatres,   Detroit,    Mich.;   Grand,  Circleville, 


Ohio;  Baby-Grand,  Elm  wood,  Ind.;  Alham- 
bra,  Cincinnati,  O. ;  Norka  and  Regent  The- 
atres. Akron,  O.;  Cinderella,  Coshocton,  O.; 
Sun,  Cleveland,  O.;  Popularville,  Popular- 
ville.  Miss.;  Wuperba,  Dennison.  Texas; 
Queen,  Santa  Anna,  Texas;  Odeon,  White- 
wright,  Texas;  Palace  and  Gem  Theatres, 
Wichita  Falls,  Texas;  Rubidaux,  Riverside, 
Cal.;  Woodland,  Woodland.  Cal.;  Seelyo, 
Abilene,  Kan.;  Chescent,  Noodosha,  Kan.; 
Glendale,  Glendale.  Cal.;  Greenfield,  Mil- 
waukee, Wis.;  New  Variety  and  Burke  The- 
atres. Pittsburgh,  Pa.;  American,  Erie,  Pa.; 
Richelieu,  Bedford.  Pa.;  Richelieu,  Belle- 
fonte,  Pa.;  Grant,  National  and  New  Grand 
Theatres,  Portland,  Ore.;  O'Fallon,  St.  Louis. 
Mo.,  and  the  Valentine,  U.  S.,  Kingsbridge 
and  Concourse  Theatres,  New  York,  N.  Y. 

Rex,  Sapulpa,  Okla.;  American,  Ada,  Okla.; 
Regent,  Blackwell,  Okla.;  Columbia,  Cushing, 
Okla.;  Annex,  Perry,  Okla.;  Walmur,  Bristow, 
okla.;  Diamond,  Clinton.  Okla.;  Lyric,  Lub- 
bock, Texas;  Edgemont  and  Stratford  The- 
atres, Philadelphia,  Pa.;  Lyric,  Shenandoah, 
Pa.;  Hollywood,  Pottsville,  Pa.;  Family, 
Braddock,  Pa.;  Regent,  Washington,  Pa.; 
Casino,  Greensburg,  Pa.;  Strand,  New  Ken- 
sington, Pa.;  Comfort,  Sharpsburg,  Pa.; 
Strand,  Woodlawn,  Pa. 

Colonial,  Green  Bay,  Wis.;  Rex,  Sheboygan, 
Wis.;  Majestic,  Eldorado,  Ark.;  Haubers, 
Camden.  Ark.;  New  Dixie,  Norphleet,  Ark.; 
Gem,  Jackson,  Tenn.;  Palace,  Morristown. 
N.  J.;  Academy,  Central,  Monticello  and  Ritz 
Theatres,  Jersey  City,  N.  J.;  Hill,  Newark, 
N.  J.;  Playhouse,  Great  Neck,  L  I.;  Strand, 
Sioux  City,  Iowa;  Strand.  Lincoln,  Nebraska; 
Crown,  Houston,  Texas;  Amusu-Aldine-Ideal, 
Corpus  Christi,  Tex.;  Majestic,  Hillsboro, 
Tex.;  Grand,  Mineral  Wells,  Tex.;  Criterion- 
Empress,  Washington,  D.  C. ;  Strand,  Colo. 
Springs,   Colo.;  Babcock,   Billings,  Mont. 

Holland,  Holland,  Mich.;  Broadway,  Mt. 
Pleasant,  Mich.;  Grand,  Logansport,  Ind.; 
Strand,  Frankfort,  Ind.;  Indiana.  Anderson, 
Ind.;  Globe,  Kansas  City,  Mo.;  Iris,  Eldorado, 
Kan.;  Crystal,  Topeka,  Kan.;  Royal,  Salina, 
Kan.;  Strand,  Arkansas  City,  Kan.;  Best,  In- 
dependence, Mo.;  Empress,  St.  Joseph,  Mo.; 
Colonial.  Danville,  111.;  Clintonian,  Clinton. 
111.;  Garden  and  New  Home  Theatres,  Indiana 
Harbor,  Ind.;  American,  Moline,  111.;  Gem, 
bawrenceburg,  Ind.;  Grand,  Newark,  O.;  Ohio. 
Alliance,  O.;  National,  Akron,  O.;  Waldorf. 
Ritz  and  Strand  Theatres,  Cleveland,  O. ; 
Capitol  and  Rex  Theatres,  Steubenville,  O. ; 
Elvira,  Lorain,  O. ;  Mozart  and  Odeon,  Can- 
ton, O. ;  and  Park  and  Whiteway,  Mansfield, 
Ohio, 

Orpheum,  Amsterdam,  N.  Y.;  Majestic- 
Strand,  Elmira,  N.  Y.;  Ideal  and  Rex  Thea- 
tres, Winston  Salem,  N.  C. ;  Pastime,  Con- 
cord, N.  C. ;  Broadway  &  Rose,  Fayetteville, 
N.  C;  Alkrama,  Elizabeth  City,  N.  C;  Na- 
tional &  Imp,  Greensboro,  N.  C;  Princess, 
Shelby,  N.  C;  Broadway,  High  Point,  N.  C.i 
Liberty,  Anderson,  S.  C;  Lyric,  Wadesboro, 
N.  C;  Paris  &  Savoy,  Durham,  N.  C;  Rialto, 
Jacksonville,  111.;  New  Grand,  Mexico,  Mo.; 
Colonial,  Gillespie,  111.;  Belasco,  Qulncy. 
III. 


Imperial  and  Margaret  Theatres,  Ana- 
conda, Mont.;  Isis.  Bingham,  Utah;  Hippo- 
drome, Warren.  O. ;  Princess,  Sudbury,  Ont.; 
Opera  House.  Monticello,  la.;  Ihrens,  Ameri- 
can Falls,  Idaho;  Playhouse,  Mt.  Vernon,  N. 
V.;  Orpheum,  Tulsa,  Okla.;  Strand,  Stockton, 
Cal.;  Rivoli,  Spracuse,  N.  T.J  Lincoln,  Buffalo, 
N.  Y. ;  Gem,  Sherman.  Texas;  Park,  Omaha, 
Neb.;  Broadway  and  Strand  Theatres,  St. 
Louis,  Mo.;  Broadway.  Hannibal,  Mo.; 
Princess,  Kirksville,  111. 

Kansas,    Kansas   City,   Mo.;   Gem,  Temple, 
Texas;  New  Albany,  Brooklyn,  N.  Y.;  Mardi 
Gras.  Coney  Island,  N.  Y.;  Gem,  Kansas  City, 
Mo.;  Rex,  Rutherfordton,  N.  C. ;  Horns,  Forest 
City,    N.    C.J   Opera   House,    Frostburg,  Md.; 
Sell  wood  &  Roach,   Portland.  Ore.;   De  Luxe 
and  Lincoln  Theatres,  Newark,  N.  J.;  Folly, 
Houston,   Tex.;   Gaiety  or   Fox,   Waco,  Tex.; 
Central,  Martinsburg,  W.  Va.;  Colonial,  Win- 
chester,   W.   Va.;    Palace,    Hagerstown,  Md.; 
Scenic,  York,  Pa.;  Carmen,  Philadelphia,  Pa.; 
4*ea    Side,    Somers    Point,    N.    J.;  Majestic, 
Rridgeton,    N.    J.;    Opera    House,  Franklin, 
Ind.;  Apollo,  Ottawa,  111.;  Liberty  and  Hard- 
ing Theatres,   Chicago,   111.;   Princess,  Aber- 
deen, S.  D.;  Golden,  La  Grange,  111.;  and  the 
Lyric  Theatre,  Hogansville,  111. 


To  Play  Leading  Role 

0 ill ie  Dove  was  selected  to  play  the  lead- 
ing feminine  role  of  "Antoinnette  St.  Ives,"  in 
the  Irvin  Willat  production  of  "The  Ancient 
Highway,"  for  Paramount. 

This  is  the  James  Oliver  Curwood  story 
which  gets  its  title  from  the  fact  that  much 
of  the  stirring  adventure  and  romance  takes 
place  on  a  famous  stream  which  runs 
through  the  regions  around  Quebec  known 
as  "The  Ancient  Highway." 


Scenes  in   Evelyn   Brent'i  forthcoming  picture,  "Lady   Robin   Hood,"  which   F.  B.  O.  will  rele»»e. 


July  25,  1925 


MOVING    PICTURE  WORLD 


441 


New  Productions  Started 

At  Warner  Bros.  Studios 


MR.  AND   MRS    SAM  WARNER 
One    of    the    famous    Warner   Brothers  has 
taken  unto  himself  a  wife — Lina  Basquette, 
of  the  Follies,  the  diminutive  screen  prodigy 
of  not  so  many  years  ago. 


TO  THE  list  of  productions  for  the 
Warner  Bros.  1925-26  schedule,  finished 
or  under  way,  two  have  been  added 
in  the  last  few  days  and  work  is  to  start 
on  four  others  as  soon  as  studio  sets  are 
available. 

"The  Love  Hour,"  with  Ruth  Clifford, 
Huntly  Gordon,  Louise  Fazenda  and  Willard 
Louis  heading  the  cast,  is  well  started,  with 
Herman  Raymaker  directing.  Mr.  Raymaker 
directed  Rin-Tin-Tin  in  his  last  two  pictures, 
but   this  is  the  first  comedy-drama  to  be 


Warner  Productions  on 

New  Schedule  Finished 


MORE  than  25  per  cent  of  the  attractions 
on  the  Warner  Bros.  1925-26  schedule 
already  are  completed,  a  start  which 
it  is  believed  no  company  ever  had  before  at 
this  time  of  the  year.  Six  companies  are  now 
in  production  and  four  others  are  making 
feverish  preparations  to  begin  work  as  soon 
as  studio  space  is  available. 

Harry  M.  Warner  has  just  arrived  at  the 
studio,  to  find  it  busier  than  ever  before  in  its 
history.  Because  of  matters  constantly  re- 
quiring his  attention  in  the  past  Mr.  Warner, 
on  his  return,  will  take  Mrs.  Warner  and  their 
three  children  with  him,  to  make  their  perma- 
nent home  in  New  York. 

It  is  safe  to  say  that  his  more  than  periodic 
trips  to  the  West  Coast  will  continue,  how- 
ever, and  it  is  equally  certain  that  if,  and 
when,  a  regular  transcontinental  airplane  passen- 
ger service  is  established  no  one  will  welcome 
it  more  warmly  than  Mr.  Warner.  On  his 
arrival  here  he  complained  of  the  many  hours 
lost  in  a  coast-to-coast  trip  by  the  only  means 
of  transportation  now  available. 

What  a  single  day's  saving  in  time  in  the 
cross-continent  journey  would  mean  to  the 
senior  member  of  the  Warner  organization  can 
be  computed  only  roughly,  when  present  studio 
activities  are  set  against  New  York  demands, 
but  it  would  be  considerable.    He  was  able 


to  assign  only  three  weeks  to  the  present  trip 
which,  when  the  ten  days  devoted  to  travel  are 
deducted,  leaves  him  a  scant  eleven  days  in 
which  to  attend  to  business  in  Los  Angeles. 


made  by  him  under  the  Warner  banner. 

"Hogan's  Alley,"  with  an  all-star  cast 
composed  of  Monte  Blue,  Patsy  Ruth  Miller, 
Louise  Fazenda,  Willard  Louis,  Eddie  Grib- 
bon,  Frank  Bond,  Max  Davidson,  "Texas 
Kid"  and  Nigel  Barrie,  was  started  the 
early  part  of  last  week.  This  is  a  rare  story, 
built  around  the  prize  ring  and  the  slums. 
It  offers  a  great  opportunity  for  pathos  and 
fund  and  is  expected  to  be  one  of  the  high 
spots  on  the  Warner  program.  Roy  del 
Ruth  is  directing,  under  the  personal  super- 
vision of  Bennie  Zeidman. 

Preparations  are  being  made  by  E.  T. 
Lowe,  Jr.,  to  start  production  soon  on  "Com- 
promise," a  novel  by  Mrs.  Jay  Gelzer.  Irene 
Rich,  Louise  Fazenda  and  Clive  Brook  will 
have  the  principal  roles,  with  others  in  the 
cast  to  be  announced  soon.  Alan  Crosland 
will  direct. 

As  soon  as  he  finishes  "Hogan's  Alley," 
Monte  Blue  will  start  work  on  "The  White 
Chief,"  under  the  direction  of  Erie  Kenton. 
Julian  Josephson  is  now  preparing  the 
script  for  "Lady  Windermere's  Fan,"  the 
famous  Oscar  Wilde  drama  that  Ernst 
Lubitsch  is  to  produce. 


Lowell  Sherman's  Next 

Upon  the  completion  of  "Satan  In  Sables," 
now  nearing  an  end  at  Warner  Bros.  Holly- 
wood studio,  it  has  been  decided  definitely 
that  Lowell  Sherman's  next  picture  for  the 
Warners  will  be  "The  Love  Toy"  from  the 
pen  of  an  anonymous  author. 

This  is  the  book  that  created  quite  a  sen- 
sation when  it  was  first  published  around  the 
first  of  the  year,  and  so  far  its  author  has 
remained  in  the  background.  It  is  a  lively 
story  of  New  York  Life  and  should  prove  a 
picture  of  considerable  box  office  value. 


Warners  Take  Over  Product 

Since  they  acquired  their  own  extensive 
system  of  branch  exchanges,  Warner  Bros, 
have  been  rapidly  taking  over  product 
formerly  handled  by  franchise  holders.  The 
latest  announcement  tells  of  the  acquiring 
of  product  from  Kwality  Pictures,  Inc.,  and 
its  placing  in  the  hands  of  the  Seattle  Ex- 
change. This  includes  all  Warner  product 
to  date. 


May  Make  New  Comedy  Team 

In  return  for  their  good  work  in  several 
pictures  over  the  last  few  months,  Warner 
Bros,  are  considering  starring  Willard  Louis 
and  Louise  Fazenda  as  a  team.  They  have 
worked  together  so  well  that  the  Warners 
believe  if  given  a  story  and  company  of 
their  own,  they  should  produce  some  excep- 
tional comedies. 


Close  for  Warner  Pictures 

Exhibitors  in  every  part  of  the  country- 
are  booking  the  complete  Warner  Forty, 
comprising  the  Warner  Bros,  schedule  for 
1925-26.  In  one  week,  John  H.  Young, 
Warner  branch  manager,  closed  contracts  by 
which  nine  theatres  in  Detroit  book  all  forty 
attractions.  These  theatres  are  the  Rialto, 
Boulevard,  Rivola,  Delthe,  Maxine,  Your, 
Grosse  Pointe  Park,  Sawn  and  Rialto. 


Scenes  in  "The  Woman  Hater,"  featuring  Helene  Chadwick  and  Clive  Brook.    A  Warner  Bros,  production  pre-released  at  the  New  York 

Piccadilly. 


442 


MOVING    PICTURE  WORLD 


July  25,  1925 


Organizes  New  Division 


Brand    Appointed    to     Install  Exploitation 
Department  for  United  Artists 

Harry  Brand,  veteran  director  of  the 
Jososeph  M.  Schcnck  publicity  activities  in 
Hollywood  and  current  president  of  the 
Wampas,  has  been  appointed  by  Hiram 
Abrams,  president,  to  organize  and  head  an 
exploitation  department  for  United  Artists 
Corporation. 

In  line  with  the  extensive  increase  of 
operations  planned  by  United  Artists  Cor- 
poration, Mr.  Abrams  also  has  increased  the 
publicity  and  advertising  departments  ot 
which  Charles  E.  Moyer  is  head.  Moyer 
has  worked  out  a  program  of  national  scope, 
embracing  every  phase  of  production  ex- 
hibitor and  public  contact,  of  which  the 
prompt  enlargement  of  his  department  con- 
stitutes Mr.  Abrams'  approval. 

Associated  with  Brand  in  exploitation  of 
United  Artists  Corporation  product  will  be 
Nathan  S.  Syches,  who  has  been  heading 
the  publicity  department  of  Earl  Hudson's 
units  of  First  National  in  New  York. 

 _ 

Burton  King  Signed 


Burton  King,  well-known  director,  has  been 
signed  to  make  a  picture  for  release  by  Asso- 
ciated Exhibitors  in  their  new  season's  program 
of  guaranteed  pictures. 

Continuity  for  the  new  Burton  King  pro- 
duction is  now  being  prepared  by  Arthur  Hoerl. 
The  working  title  of  this  Associated  Exhibi- 
tors' picture  will  be  "The  Attorney  for  the 
Defense." 


Comedy  Relief  in  "Sky  Rocket" 

Comedy  relief  in  the  first  independent 
Marshall  Neilan  Production,  "The  Sky 
Rocket,"  which  Mr.  Neilan  personally  direc- 
ted for  Celebrity  Pictures,  Inc.,  includes 
Hank  Mann,  Bull  Montana,  Otto  Ledder,  and 
Sammy  Cohen,  who  left  "Harry  Carrol's 
Pickin's"  stage  show  to  return  to  the  screen 
on  a  wire  from  Mr.  Neilan. 


FRANK  CURRIER 
This    sterling    actor    plays    "Arrius"    in  the 
Metro-Goldwyn-Mayer       production,  "Ben 
Hur." 

New  Stromberg  Film 


Finish   Casting    First   of   New    Harry  Carey 
Pictures 

Casting  of  "The  Prairie  Pirate"  the  first  of 
Hunt  Stromberg's  new  series  of  Harry  Carey 
westerns  was  completed  this  week  with  the 
selection  of  Evelyn  Selbie,  Lloyd  Whitlock, 
Tote  Ducrow,  Fred  Kohler  and  Jean  Dumas 
for  the  principal  roles  opposite  the  star  and 
his  leading  lady. 

Trilby  Clark,  recently  placed  under  a  long 
term  contract  by  Stromberg  with  a  view  to 
eventual  stardom,  will  make  her  second  ap- 
pearance as  Carey's  leading  lady  in  this  new 
feature. 

"The  Prairie  Pirate"  will  be  an  elaborate 
picturization  of  W.  C.  Tuttle's  Liberty  Maga- 
zine story,  "The  Yellow  Seal."  It  will  be  the 
first  Stromberg  release  on  the  1925-26  schedule 
of  Producers  Distributing  Corporation. 

Edmund  Mortimer,  recently  with  Fox  will 
direct  with  George  Benoit  in  charge  of  the 
camera  work. 


Working  on  Third  St.  Regis 

Preparing  Continuity  of  "The  Million  Dollar 
Doll,"  for  Associated  Exhibitors 
Release 

The  continuity  for  "The  Million  Dollar 
Doll,"  which  will  be  the  third  St.  Regis  Pic- 
ture for  Associated  Exhibitors'  release,  is  now 
being  prepared  by  Arthur  Hoerl.  This  pic- 
ture is  being  adapted  from  Mrs.  C.  N.  Wil- 
liamson's successful  novel  of  the  same  name. 

"Headlines,"  the  second  St.  Regis  Picture 
made  for  Associated  Exhibitors,  was  recently 
completed  by  Director  E.  H.  Griffith.  Alice 
Joyce  heads  the  cast  of  this  newspaper  ro- 
mance by  Dorian  Neve.  The  supporting  cast 
includes  Harry  T.  Morey,  Virginia  Lee  Corbin 
and  Malcolm  MacGregor. 

"Bad  Company,"  the  first  St.  Regis  Picture, 
was  also  directed  by  E.  H.  Griffith  and  co- 
starred  Conway  Tearle  and  Madge  Kennedy. 
It  is  now  being  shown  in  the  theatres.  Re- 
cently "Bad  Company"  scored  heavily  with 
audiences  at  the  Academy  of  Music  in  New 
York. 

It  is  planned  to  produce  "The  Million  Dollar 
Doll"  on  a  large  scale  and  have  it  ready  for 
release  in  the  third  group  of  Associated  Ex- 
hibitors pictures  for  the  new  season. 


New  Stories  for  Menjou 

Adolphe  Menjou  will  soon  begin  work  at 
the  Lasky  Studio  in  Hollywood  on  a  screen 
play  adapted  from  "The  Grand  Duchess  and 
the  Waiter,"  it  was  announced  by  Paramount. 
The  picture  is  scheduled  to  go  into  produc- 
tion on  July  6  with  Malcolm  St.  Clair  as  di- 
rector. 

Immediately  following  this  production,  Mr. 
Menjou  will  assume  another  great  role  in 
"The  King  on  Main  Street,"  which  Monta 
Bell  has  been  engaged  to  direct. 


Booked  Solid 

First  National  pictures  will  be  shown  100 
per  cent,  in  Sig.  Samuel's  Metropolitan  Theatre, 
Atlanta,  and  in  1.  J.  Hoffman's  Strand  Theatre, 
Hartford,  Conn.,  during  the  months  of  August 
and  September.  For  those  two  months  both 
theatres  will  play  First  National  pictures  ex- 
clusively. 


First  National  executives  in  Los  Angeles  took  advantage  of  the 
parade  staged  there  recently  by  the  Shriners  to  gain  publicity 
for  its  new  Corinne  Griffith  picture,  "The  Marriage  Whirl,"  from 
Hartley  Manners'  play,  "The  National  Anthem,"  and  for  First 
National  pictures  as  a  group.  This  was  done  by  means  of  two  floats, 
entered  in  the  parade.  Photos  of  them  were  reproduced  in  some 
of  the  Los  Angeles  newspapers.  An  entire  float  was  devoted  to 
"The  Marriage  Whirl,"  soon  to  be  released.  It  was  built  on  a 
flat  truck  and  banked  with  flowers  and  foliage.  In  the  center  was 
a  dais,  upon  which  stood  a  man  and  a  woman  in  bridal  costume. 
On  the  side  of  the  dais  was  the  name  of  the  star;  below  her 
name  the  title   of  the  picture,  made  of  flowers;    beneath  the  title 


was,  "A  First  National  Picture."  On  the  front  of  the  float  stood 
two  Negroes,  wearing  loin  cloths,  with  arms  folded.  Each  stood 
on  a  little  platform  labeled  "Noise."  Two  other  Negroes  stood  on 
little  platforms  labeled  "Bedlam"  on  the  rear  of  the  float.  Another 
First  National  float  was  emblematic  of  the  world-wide  distribution 
of  its  product.  A  globe  made  of  flowers  and  foliage  bore  the  adver- 
tisement, "First  National  Pictures."  The  rest  of  the  truck  was 
concealed  by  clouds  made  of  white  cloth.  At  the  rear  was  a  beau- 
tiful young  woman  in  a  crescent  moon,  while  here  and  there  over 
the  truck  were  cut-outs  of  stars  supported  by  rods,  each  carrying 
the  name  of  a  current  First  National  picture,  or  of  its  producers 
and  editorial  directors.     The  floats  attracted  widespread  attention. 


July  25,  1925 


MOVING    PICTURE  WORLD 


443 


M-G-M's  "The  White  Desert" Is 
Acclaimed  by  New  York  Critics 


Sally   O'Neil,    Metro-Goldwyn-Mayer's  new- 
est "discovery,"  is  being  spanked,  in  "Don't, 
a    Rupert    Hughes    story.     Mamma  (Ethel 
Wales)  is  using  a  hairbrush,  reversed,  while 
papa  (Dewitt  Jennings)  is  aiding  in  the  task. 


REGINALD  BARKER'S  "The  White 
Desert,"  opening  at  the  Capitol  Theatre, 
has  been  acclaimed  with  enthusiasm  by 
botli  critics  and  public.  This  new  Metro- 
Goldwyn-Mayer  triumph  is  a  picturization  of 
the  Courtney  Ryley  Cooper  story  by  Monte  M. 
Katterjohn,  Lew  Lipton  and  L.  G.  Rigby. 
Claire  Windsor,  Pat  O'Malley  and  Robert 
Frazer  have  the  featured  roles. 

"A  movie  which  is  terrifyingly  beautiful!" 
exclaims  the  New  York  Daily  News.  "And 
visibly  perilous !  'The  White  Desert'  is  prob- 
ably one  of  the  most  venturesome  productions 
ever  screened.  It's  certainly  one  of  the  most 
entrancing,  most  spell-binding  and,  indeed, 
most  interesting." 

"Suspense  quivered  in  the  air,"  reports  the 
New  York  American,  "from  the  first  scene  of 
'The  White  Desert.'  And,  as  the  story  pro- 
gressed, the  audience  at  the  Capitol  became 
tense  with  excitement.   This  is  one  thriller  that 


Ballin  and  Lynch  Added 
to  F.-P.-L's  Production  Staff 


AFTER  many  conferences  designed  to 
create  a  staff  of  supervising  editors 
adequate  for  the  greatest  production 
boom  in  Paramount's  history,  Hector  Turn- 
bull,  supervisor  of  productions  at  Paramount's 
West  Coast  studios,  this  week  announced  that 
he  has  added  Hugo  Ballin  and  John  Lynch  to 
his  organization. 

In  addition  to  these  two  new  supervising 
editors,  Mr.  Turnbull's  staff  now  includes 
Walter  Woods,  Lucian  Hubbard,  Bernard 
McConville  and  Garnett  Weston,  who  served 
as  Mr.  Turnbull's  assistant  and  whose  pro- 
motion to  supervising  editor  has  just  been 
made  known.  Kenneth  Hawks,  formerly  as- 
sistant to  Clarence  Badger,  director,  becomes 
Mr.  urnbull's  assistant. 

"It  is  only  through  highly  perfected  organ- 
ization that  Paramount  has  been  able  to  main- 
tain a  consistently  fine  standard  of  produc- 
tions," said  Mr.  Lasky.  "By  strengthening  this 
very  important  part  of  the  producing  organiza- 
tion we  will  be  in  a  position  to  achieve  even 
more  splendid  results  in  the  future.  Mr.  Turn- 
bull  and  I  feel  that  we  now  have  the  finest 
staff  of  supervising  editors  available. 

"The  extensive  production  schedule  on  which 
this  corporation  is  at  present  engaged  places 
great  responsibilities  on  Mr.  Turnbull's  depart- 
ment. The  addition  of  Mr.  Ballin,  Mr.  Lynch 
and  Mr.  Weston  as  supervising  editors  will 
enable  Mr.  Turnbull  to  cope  with  the  heavy 
and  important  work  which  faces  him." 

Mr.  Ballin  has  been  associated  with  the 
drama  since  he  was  fourteen  years  of  age.  He 
has  won  fame  as  a  portrait  painter,  author, 
scenario  writer  and  director.  He  directed  for 
Goldwyn  for  three  years,  and  was  an  inde- 
pendent producer  for  a  time.  While  produc- 
ing he  wrote  and  directed  "The  Journey's  End," 
the  first  feature  picture  shown  without  titles. 
"East  Lynne,"  "Jane  Eyre"  and  "Vanity  Fair," 
were  among  his  notable  successes.   His  most 


recent  picture,  to  be  released,  is  "The  Shining 
Adventure,"  with  Mabel  Ballin  and  Percy  Mar- 
mont.  He  is  the  author  of  several  successful 
novels,  including  "The  Broken  Key,"  "The 
Woman  at  the  Door"  and  "Night  Lights." 

John  Lynch  is  one  of  the  most  brilliant  play- 
wrights and  scenarists  in  motion  pictures  to- 
day. He  was  educated  at  Cornell  and  George- 
town Universities  and  has  been  engaged  in 
screen  work  for  thirteen  years.  "Enemies  of 
Women"  may  be  pointed  out  as  one  of  his 
best  efforts,  and  he  has  written  scripts  for  and 
supervised  a  'great  number  of  successful  pic- 
tures. 


I 

really  thrills.  The  shots  of  the  great  snow 
avalanche  slowly  creeping  down  the  mountain- 
side, toppling  buildings  over  the  cliff,  com- 
pletely swallowing  up  a  village — they  are  ter- 
rific. Then,  for  good  measure,  a  blizzard,  a 
famine  and  a  madman  are  thrown  in.  If  you 
enjoy  thrillers,  you  will  find  this  one  of  the 
best." 

"There  is  a  soul-stirring  thrill  in  nearly  every 
inch  of  'The  White  Desert,'  "  observes  the  New 
York  Evening  World.  "As  the  name  implies, 
'The  White  Desert'  has  to  do  with  man's  her- 
culean battle  against  billions  of  tons  of  snow 
in  the  Rocky  Mountains  during  the  construc- 
tion of  a  transcontinental  railroad.  It  dem- 
onstrates anew  the  aptness  of  Shakespeare's 
observation  that  'the  play's  the  thing.'  This 
feature  has  the  advantage  of  a  stellar  cast — ■ 
but  its  story  is  so  grippingly  realistic  that  al- 
most any  cast  could  have  made  it  convincing. 
Claire  Windsor  and  Pat  O'Malley  carry  most 
of  the  action,  and  neither  was  ever  better. 
Robert  Frazer  and  Priscilla  Bonner  also  were 
splendid,  but  they  have  less  to  do." 

"One  of  the  appeals  at  this  particular  mo- 
ment of  'The  White  Desert'  ",  says  the  New 
York  Times,  "is  its  continuous  snow  scenes, 
which  strike  the  eye  gratefully  at  this  season 
of  the  year.  The  scene  of  the  snowslide  is  one 
of  the  best  effects  of  its  kind  seen  recently 
in  pictures.  It  is  very  impressively  managed. 
The  sequence  of  the  relief  train's  approach 
also  has  moments  of  high  effectiveness.  There 
is  skillful  direction  of  the  crowd  in  the  ruined 
camp,  in  which  a  sense  of  their  desperate  plight 
and  their  shattered  nerves  is  well  conveyed." 


G.  K.  Arthur  Signed  by  M.-G.-M. 

George  K.  Arthur,  who  gained  fame  as  the 
boy  in  Josef  von  Sternberg's  "The  Salvation 
Hunters,"  has  been  signed  to  a  new  contract 
by  Louis  B.  Mayer,  executive  in  charge  of 
production  at  the  Metro-Goldwyn-Mayer 
studios.  For  the  past  four  months  Arthur  has 
worked  every  day  at  the  Culver  City  studios. 

Arthur  is  now  playing  in  support  of  Marion 
Davies  in  "Lights  of  Old  Broadway,"  directed 
by  Monta  Bell  from  the  successful  play,  "Mer- 
ry Wives  of  Gotham,"  by  Lawrence  Eyre. 
Carey  Wilson  has  adapted  this  production  to 
the  screen. 


Ray  Completing  "The  Winner" 

Charles  Ray  is  now  working  on  the  final 
scenes  of  his  second  rural  comedy  drama  for 
Chadwick  Pictures  Corporation,  which  is  be- 
ing produced  under  the  tentative  title  of 
"The  Winner."  This  picture,  which  will  be 
released  following  "Some  Pun'kins,"  will  be 
completed  next  week.  The  cast  includes 
Gertrude  Olmstead  in  the  leading  feminine 
role;  Gertrude  Short,  J.  P.  Lockney,  Frank 
Austin  and  Sybil  Johnson.  Jerome  Storm, 
director  of  "Some  Pun'kins,"  is  directing 
under  the  supervision  of  Joseph  De  Grasse. 


Alice  Joyce  in  Hollywood 

Alice  Joyce,  who  has  just  arrived  from 
New  York  to  portray  the  role  of  Helen  Mor- 
rison in  Samuel  Goldywn's  production  of 
"Stella  Dallas,"  has  brought  her  two  charm- 
ing kiddies  west  with  her. 

A  beautiful  bungalow  in  Beverly  Hills  has 
been  leased  for  the  summer,  which  mother 
and  the  two  kiddies  will  occupy  during  the 
making  of  "Stella  Dallas,'  which  Henry  King 
is  directing  for  United  Artists  release  in  the 
early  Fall. 


Theatre  in  Cleveland 
Available  For  Rental 

The  Colonial  Theatre,  located  in 
downtown  business  district,  Supe- 
rior Avenue,  1560  seats,  large 
stage,  moving  picture  booth. 
Formerly  housing  Shubert  At- 
tractions. Available  for  season 
1925-26,  or  longer. 
For  rates  write  or  wire 

H.  A.  EDWARDS 

600  Union  Trust  Building 
Cleveland,  Ohio 


444 


MOVING    PICTURE  WORLD 


July  25,  1925 


Fourteen  First  Nationals 

Are  Now  in  Preparation 


FIRST  NATIONAL  PICTURES  and  the 
producers  distributing  through  it  are 
confronted  by  one  of  their  busiest  sum- 
mers. Nine  productions  are  now  in  work,  six 
in  the  cutting  room,  and  preparatory  work  is 
in  progress  on  fourteen  new  pictures. 

Pictures  now  in  production  are  "Classified," 
from  Edna  Ferber's  story,  starring  Corinne 
Grilifith,  with  Charles  Murray,  Carrol  Nye, 
Jack  Mulhall  and  Ward  Crane;  "Joseph  Greer 
and  His  Daughter,"  from  the  Henry  Kitchell 
Webster  novel,  with  Lewis  Stone,  Shirley 
Mason,  Ethel  Grey  Terry,  Barbara  Bedford, 
John  Patrick,  Hugh  Allen,  David  Torrence, 
Tom  Wilson,  Lewis  Dayton  and  Joyce  Comp- 
ton;  "The  Viennese  Medley,"  directed  by  Kurt 
Rehfeld,  with  Conway  Tearle,  Anna  Q.  Nils- 
son,  May  Allison,  Ian  Keith,  Lucie  Beaumont, 
Nigel  de  Brullier,  John  Sainpolis,  Edward 
Earle,  Hale  Hamilton,  Carrie  Daumery  and 
Cora  Macey. 

"The  Sea  Woman,"  produced  by  Edwin 
Carewe  from  Willard  Robinson's  play,  with 
Blanche  Sweet,  Victor  McLaglen,  Constance 
Bennett  and  Robert  Frazer;  Samuel  Goldwyn 
and  George  Fitzmaurice*s  production  from 
the  play  "The  Dark  Angel,"  with  Ronald 
Colman,  Vilma  Banky,  Wyndham  Standing, 
Charles  Lane,  Frank  Elliot  and  Florence  Turn- 
er; "The  Knockout,"  from  M.  D.  C.  Craw- 
ford's novel,  "The  Come-Back,"  starring  Mil- 
ton Sills,  with  Tully  Marshall,  Lorna  Duveen, 
Claude  King,  John  Kolb  and  many  others. 

"The  Pace  That  Thrills,"  directed  by  Webster 
Campbell  from  a  story  by  Byron  Morgan, 
with  Ben  Lyon  and  Mary  Astor  featured; 
"The  Live  Wire,"  starring  Johnny  Hines,  a 
C.  C.  Burr  production,  with  Mildred  Ryan. 
J.  Barney  Sherry  and  Edmund  Breese  in  the 
cast;  "The  Beautiful  City,"  starring  Richard 
Barthelmess,  with  Dorothy  Gish  playing  op- 
posite him  and  Kenneth  Webb  directing. 

The  six  productions  now  in  the  cutting  room 
are:  "Her  Sister  from  Paris,"  starring  Con- 
stance Talmadge;  "Graustark,"  starring  Norma 
Talmadge;  Frank  Lloyd's  special,  "Winds  of 
Chance,"  from  Rex  Beach's  novel;  John  M. 
Stahl's  production  of  "Fine  Clothes,"  from 
the  Franz  Malnar  comedy,  "Fashions  for  Men ;" 
"The  Half-Way  Girl,"  featuring  Doris  Kenyon 
and  Lloyd  Hughes;  and  "Shore  Leave,"  In- 
spiration's new  production  starring  Richard 
Barthelmess. 

Productions  now  in  preparation  on  the  West 
Coast  are:  Joseph  M.  Schenck's  new  starring 
vehicle  for  Constance  Talmadge,  "The  Man 
She  Bought,"  from  Pearl  Dole  Bell's  novel; 
Israel  Zangwill's  latest  play,  "We  Moderns," 
a  starring  vehicle  for  Colleen  Moore;  the 
musical  comedy,  "Irend"  also  designed  for 
Miss  Moore;  Frank  Lloyd's  next  production 
from  Vingie  E.  Roe's  new  novel,  "The  Splen- 
did Road";  Owen  Davis's  play,  "Forever 
After,"  starring  Corinne  Griffith;  Reginald 
Goode's  play,  "Ashes,"  also  for  Miss  Griffith; 
Tohn  M.  Stahl's  next  production,  "Memory 
Lane." 

East  Coast  productions  now  in  the  prepara- 
tory stages  are  "The  Scarlet  Saint,"  with  Mary 
Astor  in  the  lead;  the  big  special,  "Men  of 
Steel,"  based  on  R.  G.  Kirk's  story  of  the 
steel  mills,  "United  States  Flavor,"  with  Mil- 


ton Sills  and  Doris  Kenyon ;  Robert  Kane's 
first  production  for  First  National  release, 
"Invisible  Wounds,"  from  Frederick  Palmer's 
novel,  with  Blanche  Sweet  and  Dorothy  Sebas- 
tian in  the  cast ;  the  second  Robert  Kane  pro- 
duction, "Bluebeard's  Seven  Wives ;"  Sam 
Rork's  "Clothes  Make  the  Pirate,"  from  Hol- 
man  Day's  novel,  starring  Leon  Errol;  Rain- 
bow Riley,"  C.  C.  Burr's  second  Johnny  Hines 
picture  for  First  National,  from  Thompson 
Buchanans  play,  "The  Cub." 

Pictures  recently  out  of  the  cutting  room 
are  Corinne  Griffth's  "The  Marriage  Whirl" 
from  J.  Hartley  Manners'  play  "The  National 
Anthem,"  and  Edwin  Carewe's  production,  "The 
Lady  Who  Lied,"  from  Robert  Hichens'  novel, 
"Snake-Bite." 


ANNOUNCEMENT  of  an  increased 
production  program  at  First  National's 
eastern  studio  was  made  this  week  by 
General  Manager  Richard  A.  Rowland.  Ac- 
cording to  the  plans  of  First  National's  big 
chief,  four  feature  productions  will  be  started 
at  the  organization's  own  studio  within  the 
next  month.  These  pictures,  to  be  made  by 
Earl  Hudson  units,  will  be  begun  as  soon  as 
the  three  pictures  now  in  production  are  com- 
pleted, and  while  these  are  being  made. 

This  schedule  will  not  only  tax  the  capacity 
of  the  present  studio  but  will  also  make  it 
necessary  to  engage  "shooting"  space  at  an- 
other New  York  studio. 

The  coming  week  will  see  the  completion  at 
the  eastern  studio  of  camera  work  on  Milton 
Sills'  starring  vehicle,  "The  Knockout,"  and 
"The  Pace  That  Thrills,"  a  rapid-fire  auto- 
mobile racing  story  in  which  Ben  Lyon  and 
Mary  Astor  are  to  be  featured.  Actual  shoot- 
ing of  "The  Half-Way  Girl,"  a  featuring 
vehicle  for  Doris  Kenyon  and  Lloyd  Hughes, 
was  finished  last  week  and  is  now  being  titled 
and  edited  by  Marion  Fairfax. 

Two  of  the  next  series  to  be  started  under 
the  supervision  of  Earl  Hudson  are  "The 
Scarlet  Saint,"  based  on  Gerald  Beaumont's 
"The  Lady  Who  Played  Fidele,"  with  Mary 
Astor  and  Robert  Frazer,  and  "The  Savage," 
an  Ernest  Pascal  story,  for  Ben  Lyon  and 
Doris  Kenyon. 

With  the  completion  of  "The  Knockout,"  a 
rugged  story  of  a  prize-fighter's  love  adventures 
in  the  lumbering  country,  Milton  Sills  will  take 
a  brief  rest  preparatory  to  the  filming  of  his 
big  special,  based  on  the  steel  industry,  "Men 
of  Steel."  Much  of  the  incidental  and  at- 
mospheric action  of  this  R.  G.  Kirk  story  has 
already  been  taken  but  the  more  intimate  part 
of  the  story  will  not  be  filmed  until  after  Sills' 
return  from  a  well-earned  vacation. 

Research  and  experimental  work  on  Earl 
Hudson's  "Atlantis,"  a  sequel  to  "The  Lost 
World,"  his  biggest  motion  picture  success  to 
date,  has  been  under  way  for  several  months 


Maurice  ("Lefty")  Flynn,  the  F.  B.  O.  star, 
has  taken  unto   himself  a  wife.    Mrs.  Flynn 
remains  Viola  Dana  in  professional  life. 


at  the  eastern  studios  and  it  is  expected  that 
actual  work  on  this  "special"  will  be  begun 
before  the    completion    of    the  forthcoming 

series. 

Among  other  stories  now  being  placed  into 
continuity  for  early  production  in  the  East  are 
"Pals  First,"  Francis  Perry'  Elliott's  novel 
which  was  presented  as  a  play  by  Lee  Wilson 
Dodd  and  had  a  long  run  on  Broadway  sev- 
eral seasons  ago  with  William  Courtenay  and 
Tom  Wise  featured ;  Lenore  Coffee's  "Bed 
and  Board,"  for  Doris  Kenyon  ;  "Mademoiselle 
Modiste,"  an  adaptation  of  the  famous  comic 
opera,  probably  with  Dorothy  Mackaill,  and 
"The  Boss  of  Little  Arcady,"  Henry  Leon 
Wilson's  story  of  the  same  title. 


Fox  Names  Cast 


Madge     Bellamy     and     Leslie     Fenton  in 
"Thunder  Mountain" 

Madge  Bellamy  and  Leslie  Fenton  head  the 
brilliant  cast  with  which  Victor  Schertzinger 
has  launched  into  production  of  "Thunder 
Mountain,"  the  film  version  of  John  Golden's 
successful  play,  "Howdy  Folks,"  at  the  Fox 
Film  Corporation's  West  Coast  Studios. 

Mr.  Schertzinger  had  no  sooner  finished 
filming  "The  Wheel,"  another  supreme  at- 
traction in  the  John  Golden  Unit  and  his  first 
picture  under  the  Fox  banner,  than  he  started 
searching  for  actors  to  portray  the  picturesque 
mountain  characters  in  this  virile  drama  of  a 
girl  whose  soul  was  saved  against  her  will. 

Alec  B.  Francis  was  hard  at  work  as  the 
kindly  clergyman  in  "Thank  You,"  anothei 
of  the  John  Golden  plays,  when  Mr.  Schert- 
zinger gave  him  the  role  of  the  mountain 
preacher  in  "Thunder  Mountain."  Paul  Panzer 
is  the  villain  of  the  piece.  Otis  Harlan  has 
been  cast  in  a  comic  role.  Others  in  the  cast 
are  Zasu  Pitts,  Emily  Fitzroy,  Arthur  House- 
man, Dan  Mason,  Natalie  Wirfield  and  Maine 
Geary. 


First  National  Increasing 
Eastern  Production  Program 


July  25,  1925 


MOVING    PICTURE  WORLD 


445 


i 


PERCY  MARKS 
Author  of  "The  Plastic  Age,"  to  be  a  Pre- 
ferred Picture. 

Listed  for  December 

"The    Ancient     Mariner"    Will    be  Special 
Christmas   Season  Release 

"The  Ancient  Mariner,"  adapted  to  the 
screen  by  Henry  Otto  from  Samuel  Taylor 
Coleridge's  celebrated  poem,  "The  Rime  of 
the  Ancient  Mariner,"  will  be  released  on 
December  20  by  Fox  Film  Corporation  for 
the  Christmas  season,  according  to  an  an- 
nouncement from  the  Fox  company. 

The  appropriateness  of  the  theme  of  tol- 
erance and  human  kindness  running  through 
the  photoplay,  coupled  with  the  fact  that  a 
picturization  of  the  Coleridge  poem  will  be 
particularly  appealing  to  students  at  home 
from  school  for  the  holidays,  brought  about 
the  decision  to  release  "The  Ancient 
Mariner"  for  the  Christmas  season. 

Henry  Otto  was  selected  to  direct  the  pic- 
ture because  of  his  skill  in  bringing  fantasy 
to  the  screen,  as  demonstrated  in  his  re- 
markably successful  production  for  Fox, 
"Dante's  Inferno." 


In  Lead  Roles 

Ronald  Colman  and  Vilma  Banky  have 
been  selected  to  play  the  leading  roles  in 
"The  Garden  of  Allah,"  the  second  of  the 
Samuel  Goldwyn-Henry  King  productions  to 
be  released  by  United  Artists.  Henry  King 
will  film  the  story  of  Biskra,  as  near  as 
possible  to  the  actual  locations  described  by 
Robert  Hitchens  in  his  famous  novel. 


Barrymore  Picks 
Dolores  Costello 


Personally  selected  by  John  Barry- 
more,  Dolores  Costello,  one  of  the  two 
daughters  of  Maurice  Costello,  will  play 
the  feminine  lead  in  "The  Sea  Beast," 
the  first  of  the  special  productions 
which  Barrymore  is  to  make  for 
Warner  Bros. 

Tha  star  is  now  working  on  the 
story,  in  co-operation  with  Miss  Bess 
Meredyth,  the  scenario  writer,  and 
Millard  Webb,  who  is  to  direct. 


Barker  Starts  Work  On 
Fox's  "When  the  Door  Opened" 


BECAUSE  of  a  combination  of  author, 
director  and  cast  so  especially  fitted  for 
a  production  based  on  life  in  the  North- 
west, "When  the  Door  Opened,"  which  has 
just  gone  into  production  at  the  West  Coast 
Studios  of  Fox  Film  Corporation,  is  expected 
to  make  one  of  the  greatest  outdoor  pictures 
ever  brought  to  the  screen. 

The  reason  for  this  heroic  prediction  is  that 
"When  the  Door  Opened"  is  an  adaptation  of 
the  thrilling  novel  of  the  same  name  by  James 
Oliver  Curwood,  whose  name  is  second  to  none 
for  ability  to  write  tales  of  the  great  out- 
doors on  the  frontiers  of  the  North  American 
continent.  Reginald  Barker  will  bring  Cur- 
wood's  characters  to  life  on  the  screen  with 
the  aid  of  an  exceptional  cast  headed  by 
Jacqueline  Logan  and  Walter"  McGrail.  J. 
Farrell  MacDonald,  Margaret  Livingston, 
Robert  Cain-  and  Frank  Keenan  are  cast  in 
strong  supporting  roles. 

Exhibitor  and  fan  alike  know  what  to  ex- 
pect from  the  brilliant  and  capable  Mr.  Barker 
when  his  script  is  based  on  a  tale  of  the  lives 
of  men  who  wrestle  with  nature  when  the 
"survival  of  the  fittest"  is  a  law  and  not  merely 
a  phase. 

Mr.  Barker's  reputation  as  one  of  the  great- 
est directors  in  the  industry  is  built  on  his 
numerous  successes,  most  of  which  have  been 
based   on    stories   of    American   outdoor  life. 


He  has  to  his  credit  such  pictures  as  "Carmen 
of  the  Klondike,"  "Turn  of  the  Wheel,"  "The 
Flame  of  the  Desert,"  "Hell  Cat,"  "Girl  From 
Outside,"  "Dangerous  Days,"  "Godless  Men." 
"The  Branding  Iron,"  "Snow  Blind,"  "The 
Old  Nest,"  "The  Storm,"  "Eternal  Struggle," 
"Hearts  Aflame,"  "Broken  Barriers,"  and 
"Women  Who  Give." 

Mr.  McGrail,  who  has  just  signed  a  con- 
tract to  appear  exclusively  in  William  Fox 
pictures,  had  completed  his  dramatic  portrayal 
of  Captain  Dunton  in  "Havoc"  when  he  was 
secured  as  leading  man  in  the  dynamic  Cur- 
wood story.  The  charming  Jacqueline  Logan 
had  no  sooner  finished  acting  the  role  of  the 
clergyman's  niece  in  "Thank  You,"  based  on 
the  John  Golden  play,  than  she  was  whisked 
into  the  romantic  atmosphere  of  the  North- 
west as  the  heroine  of  "When  the  Door 
Opened." 

J.  Farrell  MacDonald  will  have  an  oppor- 
tunity to  display  his  versatility  in  portraying 
humorous  roles  by  appearing  as  the  servant 
of  the  story.  Robert  Cain  is  cast  as  a  "heavy" 
in  which  hole  he  excels. 

Margaret  Livingston  will  have  a  part  to  her 
liking  as  the  vampire.  Frank  Keenan,  dis- 
tinguished player  of  character  parts,  will  be 
Grandfather  Grenfal. 

Bradley  King  wrote  the  scenario. 


Madge  Bellamy  Is  One  of  the 
Busiest  Players  on  West  Coast 


Probably  the  busiest  feminine  star  in  the 
Hollywood  motion  picture  colony  is  Madge 
Bellamy,  exclusive  Fox  artist. 

In  spite  of  the  fact  that  she  has  already 
played  the  leading  roles  in  three  of  the  big- 
gest Fox  releases  for  the  coming  season,  name- 
ly, "The  Iron  Horse,"  "Havoc"  and  "Light- 
nin',"  this  little  actress  is  now  "doubling  in 
brass"  in  two  pictures  now  in  the  course  of 
production  at  the  Fox  West  Coast  studios. 

From  the  Fox  studios  comes  the  announce- 
ment that  Madge  is  playing  the  role  of  Azalea 
in   "Thunder    Mountain,"   under  the  direction 


of  Victor  Scheartzinger,  and  when  that  di- 
rector is  through  with  her  she  jumps  over  to 
the  "Lazybones"  set  and  enacts  for  director 
Frank  Borzage  the  part  of  Kit,  freckle  faced 
country  heroine,  opposite  Charles  (Buck) 
Jones. 

And  no  satisfied  with  that,  it  is  reported, 
Madge  takes  home  under  her  arm  a  copy  of 
the  script  of  two  other  productions,  one  of 
which  will  not  be  released  until  the  1926-27 
season,  in  order  that  she  may  thoroughly  fa- 
miliarize herself  with  the  roles  she  is  already 
scheduled  to  interpret. 


Harry  Carey  Wins  Lawsuit; 
Retains  Valuable  Acreage 


HARRY  CAREY.  Hunt  Stromberg's 
Western  screen  star,  has  just  won  his 
three  year  legal  fight  with  the  govern- 
ment by  the  decision  of  Secretary  of  the  In- 
terior Work,  awarding  him  a  clear  deed  to 
his  "Harry  Carey  Rancho,"  in  San  Francis- 
quito  Canyon,  forty  miles  from  Los  Angeles. 

In  1918,  Carey  took  out  his  homestead  entry 
on  this  property  and  since  then  has  spent  near- 
ly $40,000  in  improvements.  He  recently 
established  a  Trading  Post  there  that  has  be- 


come one  of  the  points  of  interest  around 
Los  Angeles. 

Three  years  ago  the  government  intervened 
and  declared  that  as  the  land  had  oil  pos- 
sibilities it  was  not  subject  to  homesteading. 
The  land  officials  finally  decided,  however,  that 
the  oil  possibilities  were  too  indefinite  to  de- 
prive Carey  of  his  claim. 

During  the  litigation,  Carey  has  continued 
work  on  his  latest  picture  "The  Prairie 
Pirate." 


446 


MOVING    PICTURE  WORLD 


July  25,  1925 


Dorothy  Devore,  Matt  Moore  and  Ward  Crane  in  scenes  in  "How  Baxter   Butted    In,"    the   newest    of   the    Warner   Brothers  pictures, 
which   "knocked   'em   dead"   at   the   Piccadilly,   in   New   York   City,   last  week. 


San  Francisco  Critics 

Applaud  "Black  Cyclone" 


"B 


LACK  CYCLONE,"  Hal  Roach's  un- 
usual Pathe  picture  starring  Rex, 
the  wild  horse,  has  consistently  re- 
ceived notices  worded  in  superlatives  in  all 
cities  where  it  has  been  shown.  Typical  of 
these  newspaper  commendations  are  those  writ- 
ten by  Elford  Eddy  in  the  San  Francisco  Call 
and  Post,  and  Curran  D.  Swint  in  the  San 
Francisco  Daily  News. 

"A  marvelous  picture — 'Black  Cyclone,'"  en- 
thused Mr.  Eddy  in  the  Call  and  Post :  "What 
'Black  Beauty'  is  to  literature,  'Black  Cyclone' 
is  sure  to  become  in  filmature.  Had  anyone 
told  us,  before  we  caw  'Black  Cyclone,'  these 
things  could  be  done  with  animals — not  trained 
but  wild  beasts — we'd  have  led  him  aside,  gent- 
ly but  firmly,  and  told  him  he  was  a  delightful 
madman  and  interested  us  hugely. 

"These  things  have  been  done  with  wild 
animals  in  the  Pathe  picture.  It  is  one  of  the 
most  remarkable  things  accomplished  in  the 
picture  line  since  Edison,  in  the  days  of  his 
youth,  brought  forth  the  kinetoscope. 

"  'Black  Cyclone'  is  a  picture  drama  in  which 
both  men  and  beasts  are  actors,  but,  without 
crying  down  the  work  of  the  trained  actors, 
and  good  ones,  it  can  be  said  in  all  truth  that 
what  they  do,  the  grip  they  get  on  the  audience 
is  insignificant  compared  with  the  way  two 
wonderful  horses  win  the  heart.  You  have 
heard   audiences,   in  exciting  moments,  burst 


into  applause  as  the  hero  rushes  to  the  rescue. 
Well,  the  audiences  are  doing  that  as  Rex,  the 
'Black  Cyclone'  of  the  Wild  Lands,  dashes  to 
the  aid  of  'his  man'  and  his  mate,  both  in  dis- 
tress. These  beasts,  together  with  the  cow- 
boys and  Kathleen  Collins,  enact  a  story  which 
is  an  epic  of  the  desert  and  mountains,  told 
in  epic  grandeur,  as  full  of  dramatic  interest 
and  romance,  skuldruggery  and  comedy  as  a 
story  could  be.  The  amazing  part  of  it  is 
that  Fred  Jackson,  who  directed  this  Hal 
Roach  production,  was  able  to  obtain  the  results 
he  did." 

"There  is  something  new  under  the  cinema 
sun  I"  exclaimed  Curran  D.  Swint  in  his  review- 
in  the  San  Francisco  Daily  News :  "It  is 
'Black  Cyclone,'  a  picture  so  original,  so  dif- 
ferent from  the  usual  that  it  stands  out  on 
the  screen  like  a  beacon  of  hope  to  eyes  that 
have  become  jaded,  perhaps,  and  brain  some- 
what dulled  from  viewing  picture  after  pic- 
ture, many  of  them  good,  yes,  but  all  along 
conventional  lines. 

"  'Black  Cyclone'  is  not  to  be  considered  an 
'animal'  picture.  It  is  drama,  well  thought  out 
and  well  acted,  horses  and  human  beings  work- 
ing in  complete  accord.  There  is  never  a  dull 
moment  in  its  unfolding.  It  has  its  full  quota 
of  suspense  and  delightful  incidental  comedy. 
It  is  filled  with  nerve  tingling  action.  And 
through  it  all  run  two  appealing  stories,  the 


Capitol  Books  Big 
Cosmopolitan  Film 

The  Cosmopolitan  Corporation  an- 
nounces the  world  premiere  of  "Never 
the  Twain  Shall  Meet,"  Peter  B.  Kyne'i 
famous  story  of  California  and  the 
South  Seas,  at  the  Capitol  Theatre, 
Sunday,  July  26. 

This  latest  Cosmopolitan  production, 
directed  by  Maurice  Tourneur,  was  pic- 
turized,  for  the  most  part,  in  Tahiti 
and  Moorea,  two  of  the  famous  islands 
of  the  South  Sea  group.  An  all-star 
cast  includes  such  players  as  Anita 
Stewart,  Bert  Lytell,  Huntly  Gordon, 
Justine  Johnstone,  George  Siegmann, 
Lionel  Belmore,  William  Norris,  Emily 
Fitzroy,  Princess  Marie  de  Bourbon 
and  Florence  Turner.  More  than  3,000 
natives  of  the  South  Seas  also  appear 
in  the  picture,  including  200  of  the 
most  famous  beauties  of  Tahiti  and 
Moorea. 

"Never  the  Twain  Shall  Meet"  is  to 
be  released  by  Metro-Goldwyn  in  the 
leading  cities  of  the  country  following 
its  New  York  run. 


one  between  Rex  and  Lady,  and  the  other  be- 
tween the  Man  and  the  Woman. 

"The  wonder  of  it  is  that  these  horses  could 
so  faithfully  do  the  things  they  do  with  the 
guiding  hand  of  the  director  never  being  in 
evidence." 


! 


Seines  in  "Kentucky  Pride,"  a  William  Fox  Special,  directed  by  John  Ford,  with  J.  Farrell  MacDonald,  Gertrude  Astor  and  Henry  B. 
Wulthall.    This  is  a  romance  of  the  kings  and  queens  of  the  turf,  in  which  Man  o'  War,  Morvich,  Fair  Play  and  half  a  dozen  other 

celebrities  are  shown. 


July  25,  1925 


MOVING    PICTURE  WORLD 


449 


First  National  Retains  Colleen  Moore; 
Twelve  Pictures  Promised;  Four  a  Year 


RICHARD  A.  ROWLAND,  general  man- 
ager, announced  this  week  that  First 
National  Pictures  has  signed  a  new  con- 
tract with  John  E.  McCormick,  whereby  Mr. 
McCormick  will  present  Colleen  Moore  in  a 
series  of  twelve  big  feature  productions.  There 
will  be  four  a  year. 

Immediately  following  the  signing  of  the 
contract,  Miss  Moore  and  her  husband,  Mr. 
McCormick,  left  for  Los  Angeles,  where  work 
on  the  screen  version  of  Israel  Zangwill's  "We 
Moderns"  will  be  completed. 

In  signing  the  new  contract  for  Colleen 
Moore  pictures,  all  previous  agreements  were 
set  aside.  The  salary  to  be  received  by  the 
young  star  is  not  stated,  but  it  is  understood 
that  the  figure  is  an  exceedingly  high  one, 
justified  by  the  great  popular  demand  for  her 
pictures  both  in  this  country  and  abroad.  Zang- 
will's "We  Moderns"  and  "Irene,"  an  adapta- 
tion of  the  successful  musical  comedy,  will  be 
the  two  first  productions  under  the  new  agree- 
ment. Various  plays  and  novels  are  now  being 
considered  for  subsequent  use. 

No  player  is  more  firmly  identified  with  the 
First  National  organization  than  Colleen  Moore 
and  none  is  more  popular  with  First  National 
exhibitors.  Reports  received  from  all  parts  of 
the  country  during  the  past  year  have  indicated 
a  steady  increase  in  the  demands  for  her  pic- 
tures and  recent  releases  have  further  strength- 
ened her  hold  on  the  public.  Mr.  Rowland 
recognized  Miss  Moore's  potential  abilities  two 
years  ago,  at  which  time  First  National  de- 
cided to   launch   its   own  production  unit. 

Miss  Moore  had  proven  her  unique  ability 
in  a  number,  of  contrasting  roles,  but  not  until 
she  came  to  First  National  did  she  have  an 
opportunity  to  display  her  talent  to  the  fullest. 
She  has  advanced  with  startling  rapidity  dur- 
ing the  last  two  years.  It  will  be  recalled  that 
one  of  her  greatest  triumphs  was  in  "Flam- 


COLLEEN  MOORE 


ing  Youth,"  a  picture  that  definitely  placed 
her  in  the  star  class.  This  was  followed  by 
"Painted  People"  and  "The  Perfect  Flapper" 
and  other  productions  that  still  more  firmly 
established  her  as  an  ideal  exponent  of  the 
modern  American  girl.  Then  came  the  wonder- 
ful characterization  in  Edna  Ferbe-'s  "So  Big" 
and  her  outstanding  success  in  "Sally."  Miss 
Moore  has  demonstrated  her  ability  to  por- 
tray widely  dissimilar  characters  with  equal 
success. 

Commenting  on  the  signing  of  the  new  con- 
tract, Mr.  Rowland  said : 

"Speaking  for  the  directors  of  First  Na- 
tional as  well  as  myself,  I  cannot  express  too 
strongly  our  gratification  at  securing  Colleen 


Moore  for  coming  seasons.  Colleen  is  the 
first  daughter  of  First  National's  own  produc- 
tions and  is  now  a  star  entirely  unspoiled  by 
success.  It  is  a  pleasure  to  be  associated  with 
her.  We  know  from  actual  figures  that  Miss 
Moore  is  one  of  the  topmost  stars  on  the  screen 
at  the  present  time.  Furthermore,  her  public 
is  growing  with  each  new  production  and  it 
is  my  belief  that  no  artist  shows  greater 
promise  for  the  future.  Miss  Moore  has  the 
gift  of  a  winning  personality  that  is  liked  by 
all  types  of  audiences.  She  is  a  natural  come- 
dienne and  ajso  an  actress  capable  of  putting 
a  genuine  note  of  pathos  into  her  characteriza- 
tions. An  unusual  combination  of  qualities 
makes  her  a  distinct  personality.  In  her  own 
broad  field  of  activities,  I  think  she  is  with- 
out a  rival." 

Before  leaving  for  the  Coast,  Miss  Moore 
said  that  she  never  felt  happier  in  her  life. 

"In  all  my1  motion  picture  experience,  I 
never  found  a  more  inspiring  man  to  work 
with  than  Mr.  Rowland,"  Miss  Moore  said, 
"and  I  don't  feel  as  though  I  ever  want  to 
be  with  any  company  other  than  First  Na- 
tional. From  the  time  I  signed  my  first  con- 
tract, in  the  Spring  of  1923,  I  have  been  offered 
every  opportunity  to  give  the  best  that  is  in 
me,  and  I  am  confident  that  my  next  twelve 
pictures  will  surpass  anything  I  have  ever  done. 
I  feel  extremely  grateful  to  Mr.  Rowland  and 
to  every  one  associated  with  First  National 
Pictures." 

Mr.  McCormick  was  equally  enthusiastic. 
He  said : 

"There  is  not  much  for  me  to  say,  now,  be- 
yond giving  the  assurance  that  we  are  going 
to  expend  every  energy  in  giving  Miss  Moore 
productions  of  outstanding  quality.  We  are 
looking  for  the  very  best  stories  available  and 
can  assure  Supporting  casts  of  the  highest 
calibre.  The  pictures  will  speak  for  them- 
selves." 


MERRILL  THEATRE,  MILWAUKEE,  EXPLOITS  SHORT  REEL  OVER  FEATURE 
"Balto's  Race  to  Nome,"  Educational  two-reel  special,  gets  principal  position  in  lobby  display. 


450 


MOVING    PICTURE    W ORLD 


July  25.  1925 


tj  Scenes  in  "Gold  and  the  Girl,"  the  William  Fox  production  starring  Buck  Jones.    The  girl  is  Elinor  Fair. 


Pathe  Releases  Arctic  Film 
At  Start  of  Movie  Season 


"K 


IVALINA  OF  THE  ICE  LANDS," 
Earl  Rossman's  sensational  photo- 
drama  of  the  Arctic,  which  evoked 
the  highest  praise  from  the  public  and  press 
during  its  recent  showing  at  the  Mark  Strand 
Theatre  in  New  York,  has  been  acquired  for 
distribution  by  Pathe  Exchange,  Inc.,  accord- 
ing to  contracts  between  the  releasing  con- 
cern and  B.  C.  R.  Productions,  Inc.,  under 
whose  auspices  the  unusual  picture  was  made. 

August  9  is  the  release  date  set  by  Pathe  for 
this  Arctic  epic  of  screen  plays. 

Two  whole  years  of  hard  work,  privation 
and  suffering  were  spent  by  Rossman  in  the 
frigid  Arctic  for  the  making  of  this  picture. 
The  photographer-director-explorer  has  made 
a  photodramatic  story  of  the  intimate  life  of 
the  hardy  Eskimos  who  eke  out  their  existence 
amid  the  isolation  of  the  frozen  North.  It 
was  enacted  by  native  Eskimos,  against  a  back- 
ground of  igloos,  the  Aurora  Borealis,  and  end- 
less expanses  of  ice  and  snow 

Kivalina  is  the  heroine  of  this  Iceland  ro- 
mance, and  she  plays  the  role  herself.  She 
is  an  Eskimo  belle.  The  hero  is  played  by 
Aguvaluk ;  Nashuluk  is  the  Witch  Doctor ; 
Tooktoo  is  in  the  role  of  Kivalina's  brother, 
and  Nuwak  is  the  Master  Hunter. 

The  story  is  simply  told  but  replete  with 
dramatic   situations   which   are   intensified  bv 


the  straightforward  unreeling  of  the  romance. 

All  through  the  telling  of  this  romance  the 
daily  life  of  the  Arctic  people  is  reflected  in 
scenes  of  great  interest.  The  everyday  haz- 
ards encountered  in  the  frigid  North  are  re- 
vealed in  thrilling  actuality. 

An  outstanding  highlight  of  this  new  Pathe 
picture  is  the  sequence  in  natural  colors  which 
reveals  the  Aurora  Borealis  in  all  its  super- 
lative radiancy.  This  is  the  first  effort  ever 
made  to  photograph  the  Northern  Lights 
phenomena  in  color. 

Pathe  is  releasing  this  unusual  feature  at 
the  very  start  of  the  "Greater  Movie  Season," 
giving  exhibitors  an  unusual  hot  weather  at- 
traction which  cannot  fail  to  register  cash  re- 
sults at  the  box  office. 


Darling  Appointed  Supervisor 

Scott  Darling,  author  of  many  popular 
screen  stories  has  been  appointed  by  Carl 
Laemmle  as  supervisor  of  comedy  units  at 
Universal  City.  Under  Darling's  supervision 
fifty-two  comedies,  including  the  Charles 
Puffy  series,  featuring  Europe's  adipose 
laughmaker,  the  new  "Married  Life"  series, 
which  C.  R.  Wallace  will  direct,  and  the 
Zion  Myers  "Sweet  Sixteen"  stories,  will  be 
made. 


'Winking  Idol"  Starts 


Desmond  in  Ten- Episode  Adventure  Picture 
for  Universal 

William  Desmond,  one  of  the  screen's  most 
popular  serial  stars,  begins  work  next  week 
on  a  new  ten-episode  picture  entitled  "The 
W  inking  Idol."  This  is  an  Adventure  Picture 
produced  by  Universal  and  is  one  of  a  group  of 
serials  which  Universal  is  offering  to  the  pub- 
lic under  the  name  of  "The  Lucky  Six."  In  ad- 
dition to  Desmond,  Universal  will  star  Jack 
Daugherty  and  Joe  Bonomo  in  these  serials. 

"The  Winking  Idol"  is  based  on  the  old 
romantic  legend  of  the  so-called  "lost  Aztec 
lode"  a  rich  vein  of  gold  believed  to  be  located 
in  Arizona  near  the  border.  Among  the  play- 
ers are  Eileen  Sedgwick,  Grace  Cunard.  Helen 
Broneau,  Jack  Richardson.  Bert  Sutch  and  Les 
Sailor.    Francis  Ford  wil  direct. 


Farnum  Returns  to  Screen 

After  forsaking  the  stage  and  screen  for 
more  than  a  year,  Dustin  Farnum,  interna- 
tionally famous  star,  will  return  once  more  to 
his  chosen  profession.  He  signed  a  contract 
this  week  to  play  a  featured  role  in  "On  the 
Frontier,"  the  epic  of  the  West  which  Uni- 
versal Pictures  Corporation  is  to  produce  on  a 
tremendous  scale,  according  to  announcement 
by  Raymond  L.  Schrock,  studio  general  man- 
ager. 

Edward  Sedgwick  will  direct.  The  story 
which  will  be  taken  from  Sedgwick's  novel, 
soon  to  be  published,  has  a  historical  back- 
ground, with  General  Custer  as  one  of  its 
prominent  characters.  Norman  Kerry  also  will 
play  a  prominent  part. 


Scenes  in  "Don  Coo  Coo,"  the  eleventh  story  in  "The  Pacemakers'  "  series,    released    by    the    Film    Booking    Offices    of    America.  Inc. 


July  25,  1925 


MOVING   PICTURE  WORLD 


451 


Harold  Lloyd's  "Freshman" 
Booked  Nationally  Sept.  20 


LEWIS  STONE 
R.   A.    Rowland,    general   manager   of  First 
National  Pictures,  has  signed  this  great  actor 
to  a  long  contract 


ALL  indications  point  to  practically 
every  important  key-center  being  booked 
on  Harold  Lloyd's  new  feature  comedy 
for  Pathe,  "The  Freshman,"  by  September  20, 
which  will  mark  the  national  release  of  this 
production. 

Prominent  showmen  in  all  sections  are  re- 
ported to  be  signing  up  the  new  Lloyd  comedy 
for  early  fall  presentation  so  as  to  take  full  ad- 
vantage of  the  football  tie-up  possibilities  which 
the  production  accords.  Pathe  has  lined  up 
a  series  of  sure-fire  practical  helps  for  the 
exhibitor  in  exploiting  this  picture — all  tying 
up  with  the  college  and  football  angles  em- 
phasized in  the  production. 

A  feature  of  the  bookings  recorded  to  date 
is  the  frequency  of  indefinite-run  engagements. 
The  first-run  exhibitors  and  theatre  managers 
who  have  seen  the  new  Lloyd  picture  are  so 


confident  that  in  this  comedy  Lloyd  has  creat- 
ed the  greatest  comedy  characterization  of 
his  career  that  they  are  signing  with  the  idea 
of  extending  the  picture  over  an  indefinite 
period  at  their  houses. 

Among  the  prominent  first-run  engagements 
closed  during  the  past  week  are  Balaban  and 
Katz's  Roosevelt  Theatre  in  Chicago  to  open 
on  or  about  September  20  for  an  indefinite 
run;  J.  H.  Kunsky's  ■  Adams  Theatre,  Detroit, 
on  or  about  September  20  for  an  indefinite 
engagement :  I.  Libson's  Walnut  at  Cincinnati 
on  September  20  for  an  indefinite  run;  the 
Alary  Anderson  Theatre,  Louisville,  Ky.,  to 
open  September  20  for  an  indefinite  run;  the 
Southern  Theatre  at  Columbus,  O.,  to  start 
September  20  for  an  indefinite  run ;  the  State 
Theatre  at  Dayton,  O.,  also  on  September  20 
for  an  indefinite  engagement. 


Lewis  Stone  Signed  by  First 
National  for  Long  Term 


LEWIS  STONE,  recognized  as  one  of 
the  most  popular,  intelligent  and  adroit 
of  screen  actors,  has  been  signed  for  a 
term  of  years  to  appear  in  First  National  Pic- 
tures, according  to  an  announcement  made 
by  General  Manager  Richard  A.  Rowland, 
thereby  adding  another  important  name  to  the 
steadily  growing  list  of  leading  players  signed 
during  the  past  few  months. 

Mr.  Stone,  who  recently  completed  the  lead 
in  Edwin  Carewe's  production  of  "The  Lady 
Who  Lied,"  from  Robert  Hichens'  novel, 
"Snake-Bite,"  and  is  now  acting  in  "Joseph 
Greer  and  His  Daughter,"  from  Henry  Kitchell 
Webster's  new  novel,  has  appeared  in  many 
productions  released  by   First  National.  Mr. 


Katherine  Hilliker  Signs  New 
Contract 

Katherine  Hilliker,  one  of  the  best  known 
title  writers  in  the  industry,  has  signed  a 
new  contract  with  Metro-Goldwyn-Mayer 
and  will  contribute  to  the  success  of  important 
productions  forthcoming  from  the  Culver  City 
studio's  early  this  fall  and  throughout  the 
coming  season. 

Miss  Hilliker's  last  work  for  this  produc- 
ing organization  was  the  editing  and  titling 
of  Hugo  Ballin's  "The  Prairie  Wife"  in  col- 
laboration with  H.  H.  Caldwell.  This  suc- 
cessful picturization  of  the  Arthur  Stringer 
story  featured  Dorothy  Devore,  Herbert 
Rawlinson  and  Gibson  Gowland. 


Title  Changed 

Rudolph  Valentino's  new  vehicle,  which 
lias  just  been  put  into  production  in  Holly- 
wood under  the  title  of  "The  Untamed,"  will 
hereafter  be  known  as  "The  Black  Eagle." 

Change  of  title  to  "The  Black  Eagle"  was 
approved  by  Hiram  Abrams,  president  of 
United  Artists  Corporation,  through  which 
organization  the  Valentino  films  are  being 
released. 


Stone  had  been  on  the  stage  for  some  years 
before  beginning  his  screen  career. 

Mr.  Rowland  has  several  important  roles  in 
forthcoming  productions  in  mind  for  Mr.  Stone, 
which  require  the  deft,  natural  and  human 
touches  which  the  actor  gives  to  all  of  his 
characterizations. 


New  Century  Comedy 

"A  Rough  Party,"  a  two-reel  Century 
Comedy  starring  Al  Alt,  with  Constance 
Darling  and  Hilliard  Karr  in  important  sup- 
porting roles,  is  announced  for  release  this 
week  through  all  Universal  Exchanges. 

Constance  Darling  is  the  young  actress 
being  groomed  by  Century  for  starring  roles. 
In  this  comedy  she  has  excellent  opportunity, 
in  support  of  Al  Alt,  to  develop  her  comedy 
capabilities.  The  two  reeler  is  built  around 
the  idea  of  grown-ups  holding  a  kid  party, 
and  dressing  in  rompers  and  other  childhood 
garments.  Constance  Darling  in  rompers 
gives  much  added  appeal  to  the  comedy. 


Presentation 


Hollywood  of  a  Gold  Cup  to  the  F.  B.  O.  Studios  for  winning  the 
Beauty  Prize  in  the  Float  Pageant  during  the  recent  Shriners'  Convention.  Reading 
left  to  right  are:  Richard  Northmore,  Judge,  L.  A.  Gas  and  Electric  Co.;  B.  P.  Fineman, 
General  Manager  F.  B.  O.  West  Coast  studios;  Charles  Coulter,  Judge,  So.  California 
Edison  Co.;  William  T.  Osterholt  of  L.  A.  Sheriffs  Office;  Richard  Grace,  Sheriff's 
Office;  Major  H.  C.  S.  Thomson,  Managing  Director  of  F.  B.  O.;  Julian  Davis,  Judge; 
Bureau  of  Power  and  Light,  and  Harry  D.  Brown,  Chairman  Motion  Pictures  Electrical 

Pageant  Committee. 


452 


MOVING    PICTURE  WORLD 


July  25.  1925 


Splendid  Comedy  Offerings 
On  Pathe's  July  26  Program 


TWO-REEL  comedies  heading  the  Pathe 
release  program  of  the  week  of  July 
26th  are  "Boys  Will  Be  Boys"  with 
"Our  Gang,"  and  "Cupid's  Boots"  with  Ralph 
Graves.  The  second  chapter  of  the  Pathc- 
serial  "Play  Ball,"  a  Grantland  Rice  "Sport- 
light''  entitled  "Why  Kids  Leave  Home," 
"Topics  of  the  Day,"  one  of  the  "Aesop's  Film 
Fables,"  a  Pathe  Review  and  two  issues  of 
Pathe  News  complete  the  schedule  of  short- 
"Cupid's  Boots"  is  a  Mack  Sennett  Star 
Comedy  with  Ralph  Graves,  popular  comedian, 
in  the  leading  role.  Graves  is  seen  as  a  book- 
keeper in  a  shoe  store  who  finds  romance  in 
the  visits  of  a  certain  young  lady  customer.  He 
resigns  his  position,  and  his  endeavors  to  win 
the  miss  lead  to  a  fun-riot.  Thelma  is  the 
"girl."  Ed.  Kennedy  directed  the  film  from  a 
story  by  Frank  Capra. 

"Boys  Will  Be  Boys"  is  one  of  Hal  Roach's 
"Our  Gang"  fun-films.  The  inventive  genius 
of  Mickey  and  his  little  pals  results  in  their 
making  their  own  "Coney  Island"  on  a  vacant 
lot.  While  they  are  enjoying  their  merry-go- 
'round,  ferris  wheel  and  other  fun  devices, 
surveyors  try  to  chase  them  away.  The  "gang" 
manage  to  reach  the  owner  of  the  property 
who  consents  to  their  having  their  little  part. 
The  direction  is  by  Robert  McGowan. 

"The  Flaming  Float"  is  the  title  of  the  sec- 
ond chapter  of  the  latest  Patheserial  "Play 
Ball,"  written  by  Manager  John  J.  McGraw 
of  the  New  York  Giants.  Allene  Ray  and 
Walter  Miller  are  the  featured  players.  They 
are  supported  in  this  episode  by  J.  Barney 
Sherry,  Harry  Semels,  Mary  Milnor  and  Wally 
Oettel.  Frank  Leon  Smith  adapted  the  Mc- 
Graw story  for  the  screen,  and  Spencer  Ben- 
net  directed  the  chapter-play. 


"Why  Kids  Leave  Home"  is  one  of  the  most 
entertaining  of  the  Grantland  Rice  "Sport- 
lights"  presented  thus  far.  It  reveals  all  the 
thrills  that  every  child  gets  when  the  circus 
comes  to  town  and  pitches  tents  on  the  old  ball 
field.  Time  may  bring  its  glory  and  its  thrills 
but  they  are  nothing  compared  with  any  kid's 
first  circus. 

Pathe  Review  No.  30  presents  a  trio  of  di- 
versified subjects:  "The  Wilderness  of  Water," 
a  submerged  forest  in  the  Mississippi  Valley ; 
"The  Garden  of  Seville,"  Pathecolor  views  of 
the  Flowery  City  of  Moorish  Spain,  and  "The 
Two-Legged  Horse  Race,"  a  novelty  race  re- 
corded by  the  "process-camera." 

"Bugville  Field  Day"  is  the  latest  of  the 
Paul  Terry  creations  in  "Aesop's  Film  Fables." 
The  other  subjects  which  Pathe  will  release 
the  week  of  July  26  arc  "Topics  of  the  Day" 
and  two  issues  of  Pathe  News. 


Bebe  Daniels,  the  Paramount  star,  with  Ed 
mund  Burns,  her  leading  man  in  "The  Mani- 
cure Girl,"  her  current  release  on  the  Para- 
mount Program. 


Three  Principal  Pictures  for 
Release  in  August  by  Astor 


THREE  productions  from  Principal  Pic- 
tures Corporation  will  be  released  in 
August  by  Astor  Distributing  Cor- 
poration, it  was  announced  this  week  by  Harry 
Rathner,  president  of  Astor. 

"A  Lover's  Oath,"  the  first  of  the  series 
is  a  Ferdinand  Pinney  Earle  production.  Ra- 
mon Novarro  is  the  star  and  playing  opposite 
him  is  Kathleen  Key.    The  story,  while  one 


of  oriental  flavor,  contains  a  story  of  tense 
interest  and  strong  drama. 

"The  Business  of  Love,"  the  second  produc- 
tion, is  what  some  exhibitors  have  come  to 
refer  to  as  "hot  weather  tonic."  The  story 
was  built  fof  laughing  purposes,  although  in- 
terwoven with  it  are  a  number  dramatic  situa- 
tions, and  throughout  the  whole  is  a  quaint 
thread  of  pathos.  Edward  Everett  Horton  is 
the  star.  He  is  supported  by  Barbara  Bed- 
ford, Tom  Ricketts,  Zasu  Pitts,  Carl  Stock- 
dale  and  Dorothy  Wood.  "Business  of  Love" 
is  a  Jesse  Robbins  production  and  was  directed 
by  Robbins. 

The  third  Principal  picture  is  "The  Shining 
Adventure."  This  is  a  Madeline  Brandeis 
production  and  was  made  in  California.  The 
story  deals  with  the  unconscious  abuse  of 
money  and  the  misdirection  of  charity.  Percy 
Marmont,  of  "If  Winter  Comes"  and  other 
successes  is  the  star.  The  cast  includes  Mabel 
Ballin  and  Ben  Alexander.  Hugo  Ballin  di- 
rected. 


TEA  TIME  AT  THE  STUDIO 
Director  Robert  Z.  Leonard  and  the  players  in  "Time,  the  Comedian,"  call  "time  out"  for 
a  sip  of  tea  (only  in  this  instance  it  chances  to  be  MILK).    Lew  Cody  juggles  a  paper 
cud  in  one  hand  and  a  sandwich  in  the  other,  while  Mae  Busch  manipulates  a  bottle  of 
milk  in  true  picnic  fashion.    Gertrude  Olmstead,  Creighton  Hale  and  Robert  Ober  are 

"looking  on." 


Added  to  Cast 

D.  W.  Griffith  has  added  to  the  cast  of 
"That  Royle  Girl"  his  first  Paramount  pro- 
duction, a  number  of  well  known  players. 
Marie  Chambers,  one  of  the  principals  of 
"Is  Zat  So?"  one  of  Broadway's  best  liked 
shows,  will  have  the  role  of  Adele  Ketlar,  the 
estranged  wife  of  Harrison  Ford. 

Ida  Waterman,  recently  seen  as  the 
mother  of  "The  Swan"  will  have  a  promi- 
nent role,  as  will  Gladys  Coburn  of  Zieg- 
feld's  Follies,  and  Mrs.  John  Harriman  who 
has  been  seen  recently  in  a  number  of  pic- 
tures. 

In  featured  parts  are  Carol  Kempster, 
James  Kirkwood,  Harrison  Ford  and  George 
Rigas. 


July  25,  1925 


MOVING    PICTURE  WORLD 


453 


CHARLES  EMMETT  MACK 
One  of  the  prominent  screen  actors  support- 
ing Barbara  La  Marr  in  "The  White  Mon- 
key,"  a   Sawyer-Lubin   production   for  First 
national  release. 

Hunter's  New  Play 


"The  Pinch  Hitter"  for  Associated  Exhibitors 
is  A.  C.  Gardner  Sullivan  Story 

"The  Pinch  Hitter"  in  which  Glenn  Hunter 
is  starring  for  Associated  Exhibitors  under  the 
management  of  Oscar  Price  and  the  direction 
of  Joseph  Hennaberry,  is  one  of  the  best  known 
screen  stories  written  by  C.  Gardner  Sullivan. 

Sullivan  wrote  "The  Pinch  Hitter"  original- 
ly as  a  vehicle  for  Charles  Ray  when  the  fam- 
ous Triangle  pictures  were  at  their  heyday 
As  the  title  implies  it  is  a  baseball  story  and 
in  addition  to  the  sport  interest  contains  much 
humor  and  heart  throbs. 

Constance  Bennett  appears  opposite  Glenn 
Hunter  in  "The  Pinch  Hitter." 


Dorothy  Cumming  Returns  East 

Dorothy  Cumming,  who  was  the  only 
woman  engaged  in  the  East  to  support 
Gloria  Swanson  in  her  first  production  after 
her  return  from  France,  has  again  received 
unusual  recognition  of  her  screen  ability. 
Immediately  upon  the  completion  of  her 
Swanson  picture  she  received  a  wire  re- 
calling her  to  New  York,  to  play  one  of  the 
principle  roles  in  a  new  First  National  Pro- 
duction "Invisible  Wounds"  which  is  being 
held  up  pending  her  arrival. 


Lenore  Coffee  Signed 

Lenore  Coffee,  who  with  Eve  Unsell  adapted 
Leatrice  Joy's  first  starring  picture,  "Hell's 
Highroad,"  made  such  an  impression  on  Cecil 
B.  De  Mille  by  her  work  that  he  has  signed 
her  under  a  long-term  contract.  The  next  pic- 
ture which  will  be  entrusted  to  her  literary 
talent  is  "Eve's  Leaves,"  janother  Leatrice 
Joy  starring  vehicle  which  is  to  be  directed  by 
Paul  Sloane. 


Barrymore  Signed  by  Paramount 

Lionel  Barrymore,  one  of  the  outstanding 
actors  of  stage  and  screen,  was  signed  to 
play  a  featured  role  in  Raoul  Walsh's  forth- 
coming' Paramount  picture  "The  Lucky 
Ladv."  Others  chosen  for  featured  roles  are 
William  Collier,  Jr.,  Greta  Nissen,  and  Marc 
MacDermott. 


"Danger  Signal"  Booked  Fast 
By  Chicago  Showmen,  Says  Cohn 


T  I  ^  HEY  liked  it  immensely  and  want 
I  more  of  our  1925-26  Columbia  pro- 
A  duct,"  was  the  first  statement  Jack 
Cohn  of  Columbia  Pictures  stated  on  arriv- 
ing at  the  home  office  after  an  intensive 
business  trip  in  the  Chicago  territory  for  a 
few  days. 

Cohn  made  a  special  trip  at  the  request 
of  Henry  Ellman,  head  of  the  Capitol  Film 
Exchanges  of  Chicago  and  Indianapolis,  to 
attend  a  special  showing  of  "The  Danger 
Signal,"  first  of  the  Columbia  productions. 
A  number  of  prominent  exhibitors  were 
present  and  immediately  after  the  screen- 
ing, every  one  of  them  booked,  the  picture. 

"Several  actually  booked  the  entire 
series,"  Cohn  stated,  "and  all  insisted  that 


it  is  really  a  more  powerful  picture  than  'The 
Midnight  Express.' 

"Jane  Novak  has  perhaps  the  best  role  of 
her  career  in  'The  Danger  Signal,'  first  as 
the  young  widow,  then  as  the  struggling 
mother.  Dorothy  Revier,  an  entrancingly 
appealing  beauty,  has  the  romantic  lead. 
Robert  Edeson,  Gaston  Glass,  Robert  Gor- 
don, Lincoln  Stedman,  Lee  Shumway  and 
Mayme  Kelso  also  are  featured.  Erie  Ken- 
ton directed. 

"Reports  have  come  into  the  office  from 
other  parts  of  the  country,"  Cohn  concluded, 
"from  exchangemen  and  exhibitors  who 
write  the  most  enthusiastic  praise.  They  be- 
lieve it  is  a  winner  and  they  are  backing 
their  belief  by  booking  it." 


Goodman  to  Make  Special 
Foreign  Survey  for  Fox  Film 


D ELBERT  GOODMAN,  manager  of 
Fox  Far  East  Corporation,  who  has 
been  visiting  the  home  office  of  Fox 
Film  Corporation  in  New  York,  has  been  as- 
signed to  make  a  special  survey  of  foreign  ter- 
ritories for  the  Fox  company  which  will  take 
him  into  most  of  the  important  cities  in  Europe, 
Asia  and  Africa. 

In  this  mission  Mr.  Goodman  will  have  made 
a  complete  tour  of  the  world  before  he  gets 
back  to  his  desk  in  Tokio,  Japan,  where  the 
headquarters  of  Fox  Far  East  Corporation  are 
located. 

Mr.  Goodman  sailed  from  New  York  on 
July  9  with  London  scheduled  as  the  first  stop. 
After  a  series  of  conferences  with  Fox  man- 
agers  in  the   English  capital,  he  will  fly  to 


Paris,  where  he  will  consult  executives  of  the 
Fox  offices  there.  These  talks  are  necessary 
because,  in  the  course  of  his  tour,  Mr.  Good- 
man will  visit  territories  and  possessions  of 
Great  Britain  and  France. 

From  the  French  capital  Mr.  Goodman  will 
go  to  Marseilles  and  thence  to  Bombay  and 
Calcutta,  India.  When  he  has  finished  his 
business  in  India,  he  will  make  a  long  jump 
to  Johannesburg  and  Capetown,  South  Africa. 
Then  he  will  start  back  to  Japan,  stopping  over 
at  Singapore,  Federated  Malay  States,  Saigon, 
French  Indo-China  and  Shanghai,  China. 

Goodman  left  Japan  on  May  4,  arriving  in 
Seattle  on  May  16  and  in  New  York  on  June 


Cecil  B.  De  Mille's  Daughter 
Makes  Hasty  Screen  Debut 


CECILIA  DE  MILLE,  attractive  young 
daughter  of  Cecil  B.  De  Mille,  has  gone 
into  the  "movies." 
She  will  appear  in  her  father's  personally 
directed  production,  "The  Road  to  Yesterday," 
now  being  filmed. 

Part  of  this  picture  has  the  Grand  Canyon 
for  a  setting,  so  when  De  Mille  took  his  com- 
pany to  the  canyon-  for  location  shots,  Cecilia 
went  along  for  a  vacation. 

However,  De  Mille  interrupted  his  daughter's 
vacation  and  drafted  her  into  service  as  an 
actress,  as  he  needed  another  character  in  a 


hurry.  Cecilia  gave  ample  evidence  of  her 
heredity  in  dramatics  by  playing  her  part  na- 
turally, and  without  being  "camera  conscious." 
She  appears  in  several  scenes. 

Cecilia  has  an  imposing  list  of  cinema 
celebrities  connected  with  her  screen  -debut, 
for  not  only  is  Cecil  B.  De  Mille  directing 
"The  Road  to  Yesterday,"  but  Jeanie  Mac- 
phcrson  and  Beulah  Marie  Dix  wrote  the 
adaptation,  and  the  list  of  featured  players 
includes  Vera  Reynolds,  Joseph  Schildkraut 
Jetta  Goudal,  William  Boyd,  Trixie  Friganza 
and  Julia  Faye. 


"Speed  Mad"  Ready 

"Speed  Mad,"  second  of  the  Perfection  re- 
leases which  are  being  distributed  by  Colum- 
bia Pictures,  has  been  cut,  titled  and  is  be- 
ing sent  to  exchanges  this  week.  This  pic- 
ture stars  William  Fairbanks  with  a  large 
cast  under  Jay  Marchant's  direction.  Dorothy 
Howell  wrote  this  story  which  was  originally 
slated  for  release  under  the  title  of  "The 
Speed  Demon." 


Buys  Robert  Morton  Organs 

J.  A.  G.  Schiller,  general  manager  of  th< 
Robert  Morton  Organ  Co.  reports  the  sale  o: 
Four  Robert  Morton  Units  to  the  West  Coas 
Theatres,  Inc.  for  their  newest  and  lates 
theatres,  the  Royal  at  Los  Angeles,  the  Nev 
Capitol  in  Sacramento,  as  well  as  the  nev 
theatres  under  construction  at  87th  and  Ver 
mont  Streets,  Los  Angeles,  and  Slauson  i 
Mesa  Street,  also  in  Los  Angeles. 


454 


MOVING    PICTURE  WORLD 


July  25.  1925 


Meador  Signs  Robertson  to 

Direct  Trucraft  Specials 


JOHN'  S.  ROBERTSON,  a  leading  direc- 
torial figure  in  the  film  industry,  was 
signed  this  week  by  J.  E.  D.  Meador, 
president  of  Truecraft  Pictures,  Inc.,  for  a 
series  of  special  pictures  to  be  known  as 
John  S.  Robertson  Productions.  The  first 
of  the  series,  which  will  go  into  production 
immediately,  is  "Queen  Calafia,"  Blasco 
Ibanez's  recent  best-seller. 

Mr.  Robertson,  accompanied  by  Mrs. 
Robertson  and  his  production  staff,  will  go 
abroad  at  once,  followed  shortly  by  the 
stellar  cast.  Exteriors  of  "Queen  Calafia" 
will  be  filmed  on  their  actual  locale  in  Spain 
and  Monte  Carlo.  Blasco  Ibanez  will  assist 
in  the  production  in  an  advisory  capacity. 

The  Robertson-Meador  special  productions 
following  "Queen   Calafia"  will  be  selected 


ON  his  latest  trip  en  route  to  California 
where  he  will  complete  all  arrange- 
ments for  finishing  production  work 
on  the  remaining  Gotham  productions  to  be 
released  this  year,  Sam  Sax  stopped  over 
and  closed  three  important  territorial  deals 
in  the  key  cities  of  St.  Louis,  Kansas  City 
and  Omaha  for  the  distribution  of  the  new 
series  of  twelve  pictures. 

The  distribution  contract  for  the  St.  Louis 
Territory  was  made  with  Jack  Weil  Pictures, 
Inc.,  of  3320  Lindell  Blvd.,  St.  Louis,  Mo. 

Negotiations  for  the  Kansas  City  district 
were  completed  with  Mr.  E.  C.  Roden 
representing  the  Midwest  Film  Distributors 
of  130  West  18th  St.,  Kansas  City,  Mo.,  and 
for  Omaha  the  Gotham  Product  will  be 
handled  by  the  Independent  Film  Co.,  1304 
Farnham    St.,   Omaha,    Neb.    The  contract 


JG.  BACH M ANN,  general  manager  of 
distribution  for  B.  P.  Schulberg  Pro- 
•  ductions,  announced  the  consummation 
of  a  deal  whereby  Harry  Charnas,  head  of 
the  Standard  Film  Service  acquires  distribu- 
tion rights  on  thirty  Preferred  Pictures. 

In  the  Cleveland  and  Cincinnati  territories 
Mr.  Charnas  will  release  the  ten  Schulberg 
iroductions  made  during  the  1924-1925  sea- 
son. They  are  "The  Breath  of  Scandal," 
•White  Man,"  "The  Triflers,"  "Capital 
Punishment,"  "The  Parasite,"  'The  Mansion 
if  Aching  Hearts,"  "The  Boomerang,"  "Go 
Straight"  and  "My  Lady's  Lips." 

The  new  program  of  eighteen  Preferred 
Pictures  for  1925-1926  will  be  distributed  by 
Mr.  Charnas  in  Cleveland,  Cincinnati,  Pitts- 


from  Blasco  Ibanez  stories  controlled  by 
Mr.  Meador  that  include  "The  Cabin," 
"Sacrifice,"  "La  Bodega,"  "The  Mayflower" 
and  "Sonica."    Other  works  are  also  under 

consideration. 


Ahead  in  Summer  Bookings 

In  First  National's  summer  play  date  con- 
test the  Vancouver  branch  held  first  place  at 
the  end  of  the  fifth  week  in  the  percentage  of 
bookings  actually  played.  Its  standing,  with 
a  percentage  based  on  last  year's  actual  played 
time  was  160.40%.  Chicago  is  now  in  second 
place  and  Atlanta  third. 

The  final  standings,  on  which  the  prizes  will 
be  awarded,  will  be  determined  upon  the  num- 
ber of  bookings  actually  played  at  the  end 
of  the  twelve  weeks'  playing  period. 


is  now  being  closed  by  Mr.  J.  O.  Stern. 

Sam  Sax,  in  connection  with  the  consum- 
mation of  the  above  transaction,  states,  "I 
am  very  happy  to  announce  that  St.  Louis, 
Kansas  City  and  Omaha  territories  will  con- 
tinue to  be  handled  by  the  organizations 
representated  by  Mr.  Jack  Weil,  Mr.  E.  C. 
Rhoden  and  Mr.  J.  L.  Stern.  These  gentle- 
men distributed  my  product  last  year  on  the 
six  Gotham  productions  and  the  simple  fact 
that  they  have  signed  up  this  year  to  handle 
exactly  double  the  amount  of  pictures 
demonstrated  in  an  unmistakeable  manner 
their  faith  in  not  only  my  productions  but 
in  the  Independent  market." 

Negotiations  are  now  pending  and  which 
are  expected  to  be  closed  in  a  few  days 
which  will  complete  the  entire  territorial 
disposition  for  the  new  Gotham  product. 


burgh  and  Detroit.  The  releases  coming 
under  this  phase  of  the  contract  are: 
"Shenandoah,"  "The  Plastic  Age,"  "Lew 
Tyler's  Wives,"  "  With  This  Ring,"  "Parisian 
Love,"  "The  Girl  Who  Wouldn't  Work," 
"The  Other  Woman's  Story,"  "Eden's 
Fruit,"  "Horses  and  Women,"  "The  Worst 
Woman,"  "Shopworn,"  "His  New  York 
Wife,"  "The  Aristocrat,"  "Dancing  Days," 
"Studies  in  Wives,"  "Shameful  Behavior?" 
"The  Romance  of  a  Million  Dollars"  and 
"Exclusive  Rights." 

"Free  to  Love,"  and  "The  Lawful 
Cheater,"  two  additional  Schulberg  pictures, 
featuring  Clara  Bow  are  acquired  by  the 
Standard  Film  Service  for  Cleveland,  Cin- 
cinnati, Pittsburgh  and  Detroit. 


Douglas    MacLean    will    begin    his    first  pro- 
duction for  Paramount  soon. 

Closes  Foreign  Deal 


Weiss  Brothers  Sell  Three  Series  of  Pictures 
to  South  America 

Louis  Weiss,  managing  director  of  Weiss 
Brothers'  Artclass  Pictures  Corporation,  an- 
nounces that  he  has  arranged  for  the  dis- 
tribution of  his  program  for  the  season  of 
1925-26  in  South  America.  The  deal  was 
consummated  between  Jacobo  Glucksman 
who  represented  Max  Glucksman. 

The  deal  is  concerned  with  the  series  of 
eight  five-reel  Rough  Riding  Romances  fea- 
turing Buddy  Roosevelt,  eight  five-reel 
Thunderbolt  Thrillers  featuring  Buffalo  Bill, 
Jr.,  and  the  new  series  of  eight  five-reel 
Acrobatic  Stunt  Thrillers  featuring  the  new 
star  Wally  Wales  (The  Cowboy  Prince). 

The  territory  covered  includes  the  greater 
part  of  South  America  and  includes  Argen- 
tina, Uruguay,  Paraguay,  Chile,  Peru,  Bolivia 
and  Ecuador.  Max  Glucksman  handled  the 
two  series  of  eight  five-reel  features  made 
last  year  and  which  featured  Buddy  Roose- 
velt and  Buffalo  Bill,  Jr.  The  great  demand 
for  this  class  of  product  from  South  Ameri- 
can exhibitors  has  caused  Mr.  Glucksman  to 
assure  himself  of  a  dependable  supply  of 
these  pictures  early  in  the  season. 


A  Correction 


Due  to  an  error,  the  title  of  Zane 
Grey's  story,  "LIGHTNING,"  which 
Tiffany  Productions,  Inc.,  announce  as 
one  of  "The  Twelve"  on  their  1925-26 
programme,  appeared  in  an  advertise- 
ment on  Page  264  of  the  issue  of  Mov- 
ing Picture  World  dated  July  18,  with- 
out the  final  letter,  "G."  The  Fox  Film 
Corporation  is  producing  the  John 
Golden-Frank  Bacon  stage  success, 
"LIGHTNIN',"  and  in  order  that  ex- 
hibitors may  not  be  misled,  as  a  result 
of  the  error  in  the  Tiffany  ad.,  a  cor- 
rection has  been  requested  by  M.  H. 
Hoffman,  general  manager  of  Tiffany, 
and  Moving  Picture  World  gladly 
publishes  this  correction. 


Sax  Closes  More  Territories 
For  New  Gotham  Productions 


Charnas  Gets  Franchise  for 

30  Schulberg  Productions 


July  25,  1925 


MOVING   PICTURE  WORLD 


455 


\ 


MILDRED  RYAN 
This  dainty  young  lady  has  been  chosen  to 
play  the  feminine  lead  in  support  of  Johnny 
Hines  in  "The  Live  Wire,"  a  First  National 
release. 


To  Start  on  "Thoroughbred" 


First  Peter  B.  Kyne  Story  to  be  Picturized 
by  Fox 

"Thoroughbred"  is  the  title  of  the  first 
original  story  for  the  screen  to  come  fiom 
the  peri  of  Peter  B.  Kyne,  America's  most 
popular  writer  of  fiction,  under  his  contract 
with  Fox  Film  Corporation,  according  to  an 
announcement  from  the  Fox  offices. 

Actual  production  work  on  the  Kyne  story, 
the  announcement  continues,  will  be  started 
in  the  near  future  under  the  direction  of 
Victor  Schertzinger,  from  a  scenario  by 
Gerald  C.  Duffy,  with  "Smiling"  George 
O'Brien  in  the  leading  role. 

The  locales  of  the  first  Kyne  story,  the 
Fox  announcement  states,  are  Old  Virginia 
and  the  Western  plains. 


Report  Big  Bookings 

All  Star  Features  Distributors  of  San 
Francisco  and  Los  Angeles,  who  have  the 
Coast  rights  for  Banner  and  Royal  product 
distributed  by  the  Henry  Ginsberg  Distribut- 
ing Corporation,  report  that  a  number  of 
bookings  have  been  made  for  first  run  show- 
ing of  The  Love  Gamble,  the  first  of 
the  Banner  productions. 

Louis  Hyman,  general  manager  of  the  All 
Star,  in  a  wire  to  the  New  York  office  of 
Henry  Ginsberg,  stated  that  if  the  first  Ban- 
ner was  a  criterion  for  the  balance  of  the 
releases,  that  he  was  assured  of  a  "perfect 
100  per  cent."  booking  in  his  territory. 


Books  "Play  Ball"  for 
Entire  Circuit 


Pathe  reports  that  Jack  Hattam  has 
booked  through  the  New  York  Pathe 
branch  the  new  Patheserial  "Play 
Ball"  for  all  the  houses  in  his  circuit. 

The  Hattam  circuit  includes  the  fol- 
lowing houses:  Marcy,  Sumner,  State, 
Kismet,  Gem,  Palace,  Hyperion,  Vic- 
toria, Maspeth,  Astoria  Grand,  Stein- 
way  and  Messerole. 


Flinn  Addresses  Managers 
Of  New  P.  D.  C.  Territories 


THE  first  meeting  of  the  managers  of 
the  eight  new  territorial  divisions  of 
Producers  Distributing  Corporation  was 
held  in  Chicago  this  week,  presided  over  by 
John  C.  Flinn,  vice-president  and  general 
manager,  who  is  now  on  his  way  to  Los 
Angeles. 

The  Chicago  meeting  was  called  by  Mr. 
Flinn  for  the  purpose  of  discussing  the  order 
in  which  the  thirty-seven  big  productions  listed 
by  Producers  Distributing  for  the  coming 
season  will  be  released. 

"The  order  of  release,"  said  Mr.  Flinn,  "is 
a  matter  of  prime  importance.  Productions 
should  be  arranged  as  a  program  in  the  strict 
sense  of  that  word  and  not  issued  on  a  hap- 
hazard schedule  that  has  no  significance  other 
than  commercial  detail. 

"The  order  in  which  productions  are  re- 
leased should  constitute  a  real  program  for 
the  season  that  is  as  carefully  worked  out  in 
its  diversity  as  the  daily  program  offered  by 
a  theatre.  When  we  aim,  as  we  do,  to  have 
our  pictures  booked  and  shown  in  consecutive 
order  at  the  first  run  theatre,  we  must  arrange 
our  releasing  schedule  to  present  constant 
variety  in  theme,  color  and  action." 

In  addressing  the  district  managers  at  the 
Chicago  meeting,  Mr.  Flinn  sought  their  sug- 


gestions in  the  arrangement  of  the  coming  re- 
lease schedule  after  carefully  explaining  the 
theme  and  locale  of  each  of  the  thirty-seven 
subjects  so  far  selected  for  the  1925-26  season. 

"We  want  to  arrange  the  release  of  these 
pictures  on  a  schedule  that  will  constitute  a 
real  program,"  said  Mr.  Flinn.  "Our  list  of 
attractions  includes  every  element  of  show- 
manship— straight  drama,  straight  comedy, 
melodrama,  farce  comedy,  epics,  allegories, 
spectacles  and  Westerns,  in  just  the  right 
proportions  to  imake  a  perfectly  balanced 
whole. 

"It  was  with  the  idea  of  offering  a  show- 
manlike  program  that  we  assembled  our  pres- 
ent groups  of  subjects.  Each  picture  is  typical 
of  the  best  in  its  class  and  the  group  as  a 
whole  represents  the  widest  diversity  possible 
to  secure  from  the  stage  and  the  literary  field. 

"And  when  these  pictures  are  arranged  in 
their  final  order  of  release,  they  may  be  booked 
solid  for  consecutive  showings  with  the  abso- 
lute assurance  of  perfect  balance." 

After  further  conference  on  this  subject  with 
Cecil  B.  De  Mille,  Hunt  Stromberg,  George 
Melord,  Marshall  Neilan,  Frances  Marion  and 
Al.  Christie,  Mr.  Flinn  will  be  ready  to  an- 
nounce definite  dates  for  all  the  Producers 
Distributing  releases. 


Riesenfeld  Books  "Evolution" 
For  Rivoli  and  Rialto  Theatres 


"E 


VOLUTION,"  the  Red  Seal  Feature 
playing  at  the  Rivoli,  New  York, 
this  week,  has  drawn  so  much  ap- 
plause that  Hugo  Riesenfeld,  managing  direc- 
tor, has  booked  the  film  for  both  the  Rivoli 
and  the  Rialto  next  week. 

The  New  York  critics  hailed  the  film  en- 
thusiastically. Harriette  Underhill,  in  the 
Herald-Tribune,  declared :  "Don't  miss  it 
whatever  you  do.    We  sat  through  it  twice." 

The  Sun  reviewer  declares  that  "Evolution" 
is  "an  absorbing  picture  tracing  the  ascent 
of  man.  Your  beliefs,  pro  or  con,  do  not 
prevent  your  enjoyment  of  an  exhibition  pre- 
senting in  pictorial  form  the  beliefs  and  de- 
ductions of  the  best  known  scientists  of  the 


world.  A  wave  of  applause  swept  over  the 
audience." 

"Absorbing,  timely  and  well-done,"  says 
Rose  Pelswick  in  the  Journal.  Quinn  Mar- 
tin, in  the  World,  called  it  "Enlightening  and 
amusing."  "Unusually  interesting  and  in- 
structive as  well,"  is  the  verdict  of  the  Post. 
"Fascinating,"  says  Dorothy  Herzog  in  the 
Mirror,  and  adds,  "Hugo  Riesenfeld  should 
really  issue  a  special  invitation  to  William 
Jennings  Bryan."  The  Times  put  its  offi- 
cial stamp  of  approval  on  it  with  "The  audi- 
ence applauded  'Evolution,'  which  proved  in- 
teresting as  a  means  of  popularizing  an  ab- 
stract question."  "Applauded  for  almost  a 
minute,"  recorded  the  Telegraph. 


Morgan,  Back  from  Sales  Tour, 
Reports  Many  Big  Bookings 


AFTER  closing  practically  all  of  the  key 
cities  in  the  middle-west,  W.  J.  Morgan 
sales  manager  of  Producers  Distribut- 
ing Corporation  returned  to  New  York  this 
week  enthusiastic  over  the  prospects  of  a  tre- 
mendously prosperous  year. 

This  was  Mr.  Morgan's  first  sales  tour  since 
his  appointment  as  General  Manager  of  Pro- 
Dis-Co.  He  visited  the  Cleveland,  Detroit, 
Chicago,  Milwaukee,  Minneapolis,  Des  Moines, 
St  Louis,  Indianapolis  and  Cincinnati  branches 


of  the  company  and  returns  with  the  report 
of  an  unprecedented  volume  of  business  being 
booked  by  each  exchange. 

With  few  exceptions  the  entire  1925-26  pro- 
gram of  Producers  Distributing  Corporation 
has  been  booked  for  first  runs  in  Cleveland, 
St.  Louis,  Cincinnati,  Indianapolis,  Louisville, 
Dayton,  and  Nashville  in  the  territory  covered 
by  Mr.  Morgan  on  his  trip  and  contracts  are 
in  negotiation  for  every  other  key  point. 


CURRENTand  ADYANCEflLM  RELEASES 

Containing:  in  compact,  comprehensive  form,  the  title,  star,  kind  of  picture,  date  of  review  in  Moving  Picture  World,  and 

footage  on  past,  present  and  future  releases 


Kind   of  Picture 


Review.  Feet 


ARROW 


Come  On,  Cowboys  (Hatton)   .Western  drama   May  24. 

Mysteries  of  Man  Jong   Novelty   May  24. 

Two  After  One  (West)   Comedy   .....May  24. 

Lash  of  Pinto  Pete  (Dear  holt)   Stunt  drama   

Two  Fisted  Sheriff  (Canutt)  Western  drama   Dec.  6. 

Sell  *em  Cowboy  (Hatton)   Western  drama   

Ridirj'  Mad  (Canutt)   Western  drama  

Desert  Hawk    Western  drama  

Horse  Sense  (Hatton)   Western  drama  

His  Majesty  the  Outlaw  (Wilson)   Western  drama   

Romance  and  Rustlers  (Canutt)   Western  drama   

Rip  Snorter  (Hatton)   Western   

The  Fugitive  (Ben  Wilson)   Western  dr  Nov.  29. 

Lost  Chord  (Powell  Lake  Binney)   Heart  interest  dr  Dec.  20. 

Lena  Rivers  (Earle  Williams)  Drama    


.  Nov. 
.Nov. 


ASSOCIATED  EXHIBITORS 

Spitfire  (all- star)   Modern  drama   July  S. 

Racing  Luck  (Monty  Banks)   Comedy-drama   July  26. 

Never  Say  Die  (MacLean)   Comedy  of  thrills   Sep.  13. 

East  of  Broadway  (O.  Moore)     Police  drama   Nov.  22. 

Price  of  a  Party  (H.  FoTd)   Modern  drama    ...Oct.  18. 

Barriers  Burned  Away   Spectacle   Dec.  27. 

Is  Love  Everything?   Sex  melo  Nov.  IS. 

Adventurous  Sex  (C.  Bow)  Action  drama  

Battling  Bunyan  (Barry)   Comedy -dr  Dec.  27. 

Greatest  Love  of  All  (Beban)   Drama   Jan.  17. 

Bad  Company  (Tearle)   Society  drama   Jan.  24. 

Introduce  Me  (Douglas  MacLean)   .Comedy  thrills   Mar.  21. 

Sky  Raider  (Logan)   Drama   

Back  to  Life  (Patsy  Ruth  Miller)   Drama   Feb.  28. 

Camille  of  the  Barbary  Coast  Underworld  dr  

His  Buddy's  Wife  (Hynter)  Domestic  dr  

Manhattan  Madness  (Dempsey-Taylor)... .Comedy-drama   


EDUCATIONAL  FILM  CORP. 

Her  Boy  Friend   Larry  Semon   Oct.  4. 

Court  Plaster   Neal  Burns   Oct.  4. 

The  Hoboken  Nightingale   Hurd  cartoon   Oct.  4. 

Crazy-Quilt  of  Travel   Hodge  Podge   Oct.  U. 

Fast  and  Furious  (Conley)   Comedy   Oct.  11. 

No  Foolin'  (Bowes)   Comedy   Oct.  18. 

Sawmill  Four  Hurd  cartoon   Oct  18. 

Why  Hurry?  (Adams)   Comedy   Oct.  25. 

Kid  Speed  (L.  Semon)   Comedy   Oct.  25. 

Crushed  (L.  Hamilton)   Comedy   Oct.  25. 

Empty  Heads  (Bowes)   Comedy   Nov.  1. 

High  Gear  (Vernon)   Comedy   Nov.  1. 

The  Mosquito   Instructive   Nov.  15. 

Artist's  Model   Hurd  cartoon   Nov.  15. 

Poor  Butterfly   Mermaid  comedy   ....Nov.  15. 

Watch  Your  Pep  (Bowes)   Cameo  comedy  ...         ...Nor.  22. 

Easy  Pickin's   Christie  com  Nov.  22. 

Cut   Loose   (Dunham-Vance)  Cameo  comedy  —          ...Nov.  29. 

A  Fat  Chance  (W.  Hiera)   Comedy                           ...Nov.  29. 

Go  Eaav  (Bowes)   Cameo  com.                     ..Dec.  6. 

Low  Tide  (J.  White  prod.)   Comedy   Dec.  6. 

Little  People  of  the  Garden   Instructive   Dec.  13. 

Earth's  Oddities   Hodge-Podge   Dec  13. 

Goat  Getters  Juvenile  com  Dec  20. 

.Christie  com  Dec.  20. 


French  Pastry  (Vernon) 

Broadcasting   Hurd  cartoon   Dec.  27 

Lovemania  (St.  John)   Tuxedo  comedy   Dec.  27. 

Mad  Rush  (Bowes)   Cameo  comedy   Jan.  3. 

^tep  Lightly  (Lige  Conley)   Mermaid  com  Tan.  3. 

Hi-FlieTS   Hodge- Podge   Tan.  17. 

Hooked    (Hamilton)  Comedy   Jan.  17. 


4,700 

2,000 
2,000 
4.-137 
4.625 
4.821 
4.927 
4,828 
4.648 
1,069 
4,939 
4.998 
4  920 
6.7S1 
6,000 


6.109 
6.0U0 
5,803 
5,785 
5,315 
6,236 
6.0nn 
5,039 
4,718 
6,48c 
5.551 
6,710 
6.638 
5,628 
5,600 
5.600 
5.500 


2.00b 
1.000 

l.nrm 

LOOT 
2.000 
1.9s. 
?,0»» 

2.001 

2.000 
,  2.000 
i.nrsi 
2.000 
1.000 
l.ono 
2.000 
l.onn 
2.om 
1.000 
i.onn 

1,000 

2.000 
1.000 
1.000 
7-00 

2.000 

i.ono 

2.000 

l.ono 

2.000 
1.000 
2,000 


How  to  Use  This  Chart 

First — Booking!  Get  accurate  footage  and  look  up  date  review 
appeared  In  Moving  Picture  World.  Then  you  can  decide  If  the 
picture  will  suit  ysnr  audience. 

Second — Play  date!  When  yon  set  yonr  play  date,  eonanlt  thin 
Chart  to  act  the  pletnre  on  a  date  that  will  not  conflict  with  pre- 
ceding; and  following;  pictures  t  avoid  a  sequence  of  similar  type 
•f  atom  apace  out  yonr  specials. 

Third — Laying  Ont  Program!  This  chart  ahowa  star  and  kind  of 
story  aa  well  aa  accurate  length;  yon  can  lay  out  a  balanced 
program  easily,  avoid  over    and  under-length  program. 

Fourth — Exploitation!  Through  this  chart  find  the  review  In 
Moving  Picture  World,  this)  will  give  a  good  synopsis,  the  all- 
Important  east  and  a  fine  line  on  exploitation  poselbilltlee  aa 
well  aa  the  things  you'll  want  to  soft-pedal. 

Always:!  Turn  to  thla  Chart  when  you  want  accurate  Informa- 
tion In  aim  pie  form  and  eaay  to  get  at  a  glance.  AND — 

File  Yonr  Moving  Picture  World 


Many  exhlbltora  tell  us  that  Having  Picture  World  Guide  to 
Releasee  la  the  moat  accurate  available  to  them.  We  know  It  «e 
I  he  most  complete  In  that  It  Is  the  only  chart  containing  names 
of  stars,  type  of  picture,  and  all  necessary  Information  to  the  ex- 
hibitor. 

We  want  It  to  he  absolutely  accurate — Moving  Picture  World 
recegnlxea  the  Importance  of  accurate  footage  Information,  etc 

If  yon  notice  an  error  in  Ftl  ATI  KE  footage,  or  any  other 
major  error,  we  will  pay  yen  (1  for  the  effort  on  your  part  of 
writing  ns  a  letter  telling  aa   the  correct  facta. 

In  many  territories  local  censorship  cuts  alter  the  footage  to 
a  minor  extent.  Don't  write  to  tell  ns  of  theae  unimportant  vsr- 
latlons.  Bnt  In  any  case  where  yon  feel  that  our  figures  will  work 
h  real  hardship  on  the  exhibitor  following  them — shoot  ns  the 
"ord  and  we  will  ahoot  the  dollar  for  your  trouble. 

Moving  Picture  World  la  willing  to  back  up  Ita  complete  con- 
fidence In  the  accuracy  of  Ita  chart  with  Its  money. 

We  can't  do  more.     No  one  else  does  as  much.    We  thank  you. 


Kind  of  Picture 


Reviet 


Fee. 


Weak  Knees  (Bowes)  Cameo  Com.   Jan.  17. 

Have  A  Heart  (Ruth   Hiatt)  Cameo  Com.   Jan.  24. 

Good  Spirits   Christie  com  Jan.  24. 

Motor  Mad   Mermaid  com  Jan.  31. 

Sea  Legs  (Neal  Burns)   Christie  com  Jan.  31. 

Judge's  Crossword  Puzzles   Novelty   Jan.  31. 

Paris  Creations   Fashions   Feb.  7. 

Topsy  Turvy  Travel   Hodge-Podge   Feb.  7. 

His  High  Horse  (Lee  Moran)   Mermaid  com  Feb.  7. 

He  Who  Gets  Socked  Hurd  cartoon    Feb.  14. 

High  Hopes  (Cliff  Bowes)  cameo  comedy   Feb.  14. 

Wild  Cat  Willie  Juvenile  com  Feb.  21. 

Our  Six- Legged  Friends  Secrets  of  Life   Feb.  21. 

Great  Guns  (Bobby   Vernon)  Comedy   Feb.  21. 

Welcome  Danger  (Cliff  Bowes)  ..Cameo  comedy   Feb.  28. 

Paris  Creations  in  Color  Fashions   Feb.  28. 

Half  a  Hero  (Lloyd  Hamilton)  Comedy   Mar.  7. 

Two  Cats  and  a  Bird  Cartoon   Mar.  7. 

Lots  of  Knots  Hodge- Podge   Mar.  7. 

Voice  of  the  Nightingale   Novelty   Mar.  14. 

Love  Goofy  (Adams)   Christie  com  Mar.  14. 

Hello,  Hollywood  (Conley)  Mermaid  com  Mar.  14. 

Dynamite  Doggie  (Al  St.  John)  Tnxedo  com.   Mar.  21. 

Judge's  Crossword  Puzzles   Novelty   Mar.  21. 

Merrymakers  (Cliff  Bowes)   Cameo  comedy   Mar.  fi. 

Rsrin'  Romeo  (Walter  Hiers)  Comedy   Mar.  28. 

Red  Pepper  (St.  John)   White-Mermaid   Apr.  4. 

Inside  Out  (Bowes)   Cameo  comedy   Apr.  4. 

Movie  Morsels   Howe  Magazine   Apr.  4. 

Mellow  Quartette   Hurd  cartoon   Apr.  4. 

Why   Hesitate?    (Burns)  Comedy   April  11. 

In  the  Spider's  Grip  Novelty   April  11. 

Ship  Shape  (Bowes)  Comedy   Apr.  18. 

Iron  Mule  (St.  John)  Tuxedo  com    Apr. 

Don't  Pinch  (Bobby  Vernon)  Comedy   Apr. 

Dome  Doctor  (Larry  Semon)  Comedy   Apr. 

Village  School   Hodge-Podge   May 

Wide  Awake  (Lige  Conley)   Mermaid  comedy   May 

King  Cotton   Hamilton  comedy   May 

Dragon   Alley    Juvenile  comedy   May 

Rock  Bottom   (Bowes)     Cameo  comedy   May 

Tender   Feet  (Hiers)  Hiers  comedy  May 

Fares   Please  (St.  John)  Mermaid  com  May 

Only  a  Country  Lass  Novelty    May 

Wild  Waves  Cameo  comedy   May 

Balto's  Race  to  Nome  Special   May  23.. 

Curses  (St.  John)  Comedy   Mar  30.. 

Hello  Goodbye  (Conley)  Mermaid  comedy   May  30.. 

Two  Poor  Fish  Hurd  cartoon   Mav  30.. 

Earth's  Other  Half  Hodge-Podge   June  6.. 

Fun's    Fun    (Bowes)  Cameo  comedy    June  6.. 

Clodhopper  (Larry  Semon)  remedy    June  6.. 

Air  Tight  (Vernon)  Christie  comedy   June  13.. 

Gfing  Great   Mermaid  comedy   Tune  13.. 

Wake   LTp  (Bowes)  Cameo  comedy   June  13.. 

Baby  Blues   Juvenile  comedy   June  20.. 

Prop's  Dash  for  Cash  Hurd  cartoon   Tune  20.. 

Call   a   Cop  Christie  comedy   June  20.. 

Oh.  Bridget  (Walter  Hiers)  Hiers   comedy  Tune  27.. 

Mexican  Melody   Hodge-Podge   Tune  27., 

Never  Fear  (Bowes-Vance)  Comedy   July  4.. 

Lewis-Mann  Bout   Magazine   July  4.. 

Bobby  Bumps  &  Co  Hurd    cartoon  July  4.. 

Below  Zero  (Lige  Conley)  Mermand  comedy   [Uy,  11.. 

Permit  Me   (Bowes)....*  Comedy   Tuly  II.. 

Waiting  (Hamiltonl   Hamilton  comedy   Tulv  11.. 

Hot  and  Heavv  (Eddie  Nelson)  Mermaid  comedy   Tuly  18. 

Travel  Treasures   Hodce   Podge   July  18.. 


18. 

25 
25. 

2.. 

2. 

9. 

9.. 

9., 
16. 
16. 
16. 
23. 


1.600 
2,000 
2.600 
1.00S 

1,000 
1.000 
2,000 
1,800 
1.000 
2,000 
2,000 
2,000 
1.000 
2.000 
2,000 
2,000 
1.090 
2.000 
2.000 
1.000 

i.ono 

2.000 
2.000 
2  000 
1.000 
2.0D0 
1.000 

2.onn 

2.O0O 
2.000' 
1.000 
2.000 
1,000 
2.000 
2.«» 
1.000 
1.000 
2.000 
1.000 

2.oon 
i.oon i 

2.000 
2.0001 

i.nor 


456 


July  25,  1925 


MOVING    PICTURE  WORLD 


457 


(Contmvtd  from  prtctding  pat*) 

Kind  ot  Picture 


Review.  Feet 


8 FILM  BOOKING  OFFICES  OF  AMERICA 

merican  Manners  (R.  Talmadge)   Thrill-com.-dr  Sep.  6. 

'csert  Sheik  (Hawlev)   bheik  picture   Sep.  20., 

anity's  Price  (A.  Q.  Nilsson)   Society  drama   Sep.  20. 

/oman  Who  Sinned  (Busch)   Society  drama 

hundering  Hoofs  (F.  Thomson)   Western   Dec.  6. 

tepping  Lively  (R.  Talmadge)   Comedy  drama 

ife's  Greatest  Game  (J.  Walker)                  Baseball  epic   Oct.  11. 

lillionaire  Cowboy  (M.  B.  Flynn)   Western   

roken  Laws  (Mrs.  W.  Reid)   Drama   Jan.  31., 

heap  Kisses  (all-star)                                .lazz-drama   Nov.  15., 

o- Getters  Series   Thrill  comedy   Oct.  18., 

langerous  Flirt  (Evelyn  Brent)   Drama   Dec.  6. 

lis*  in  the  Dark  (Vaughn)   Go-getters   Dec.  6.. 

in  The  Stroke  of  Three  (Harlan)   Drama   Dec.  13. 

gger  Fingers  (Bob  Custer)                        Tex.  Ranger   Dec.  13. 

ng  of   dimming                                      Go-Getters   ..Dec.  13., 

aughing  at  Danger  (R.  Talmadge)             Thrill  drama   1  cc.  20. 

Hawk   (Al   Wilson)                               Airplane  dr  Dec.  20. 

Vho's  Hooligan?                                          Go-getters   Dec  20. 

feebie    leebies  (Aubrey)                               Comedy   Dec.  27. 

ilk  Stocking  Sal  (Brent)                             Underworld  dr  Jan.  3. 

Vest  of  Hot  Dog  (Stan  Laurel)   Comedy   Jan.  3., 

o-Gun   Man   (Lefty    Flynn)  Outdoor  melo  Jan.  17.. 

lashing  Spurs  (Bob  Custer)  Outdoor  melo                      Jan.  24.. 

.,uth  and  Adventure  (R    Talmadge)  Outdoor  melo  Jan.  24., 

leeping  Cutie  Go-Getters   Jan.  31, 

lidnight  Molly  (Evelyn  Brent)   Crook  drama   Feb.  7. 

lange  Terror  (Bob  Custer)  Western   reb.  14. 

loud   Rider   (Al    Wilson)  Airplane- thrill   Feb.  21. 

immie's    Millions    (R.    Talmadge)  Athletic-stunts   Feb.  28. 

arisian  Nights  (Hammerstein-Tellegen). .  Drama   Mar.  7. 

Welcome  Granger  (Vaughn)   Pacemakers   Mar.  7. 

"elp'ng  Hand  (Aubrey)  Comedy   Mar.  7., 

reed  of  the  Border  (Lefty  Flynn)  Western   Mar.  14., 

ovt's  Bargain  (Marjorie  Daw)   Drama   Mar.  21. 

aptain  Kidd   ....Bray  cartoon  Mar.  21. 

car  Hanan  (Yakima  Canutt)  ..Western   Mar.  28., 

a  Hoping  Vengeance   (Bob  Custer)  Texas  Ranger  dr  Mar.  28. 

e  Who  Gets  Rapped  (Vaughn)  Pacemakers   Mar.  28., 

'orbidden  Cargo  (Evelyn  Brent)   Melodrama   Apr.  4. 

).  U.  West  (Lefty  Flynn)  Western   April  11.. 

Tiat  Devil  Quemado  (Thomson)  Thrill  western  Apr.  18. 

— Verton  of  the  Goofies  Pacemakers   Apr.  18. 

Hies  of  the  Streets  (V.  L.  Corbin)  Hum.  Int.  melo  Apr.  25. 

yhite  Fang  (Strongheart-dog)   Drama   May  2. 

earing  Through  (R.  Talmadge)   Stunt   melodr  May  9. 

ireat  Decide  Pacemakers   May  9., 

ast  Male   Pacemakers   May  9. 

exas  Bearcat  (Bob  Custer)  Western    drama  May  16. 

peed  Wild   (Flynn)  Melodrama   May  23.. 

klias  Mary  Flynn  (Brent)  Regeneration    melo  May  30. 

'JJgrusilla  With  a   Million   (Mary  Carr)  Human   Interest   dr.  June  6., 

ighting  Demon   (R.  Talmadge)  Thrill   drama  June  6. 

fhree  Bases  East  Pacemakers   June  6. 

Vhite  Thunder  (Yakima  Canutt)  Western   June  13., 

W  f  Marriage  Fails — ?  (Logan-Brook)  Domestic  drama   June  13. 

*  lavy  Blue  Days  (Stan  Laurel)  Comedy   June  13. 

'•M  landit's  Baby  (Fred  Thomson)  Western  comedy  drama  Fune  20. 

1,H  mooth  as  Satin  (Brent)  Crook  drama   July  4. 

i,H  [uman  Tornado  (Canutt)  Action  western  July  4. 

'#  he  Bloodhound  (Bob  Custer)  Mounted  police   July  11, 

1,11 
V 


5,200 
5,044 
6,124 
6.102 
5,033 
5,317 
7,010 
4,841 
6.413 
6,538 
2,000 
5,297 
2,000 
6,767 
4,775 
2,000 
5,442 
5,000 
2,000 
2,000 
5,367 
2,000 
4,522 
5,068 
5,525 
2,000 
6,000 
4,738 
5,070 
5,167 
6,278 
2,000 
2,000 
4,930 
6,000 
1,000 
6,020 
5,005 
2,000 
4,850 
5,000 
4,720 
2,000 
7,216 
5,800 
4,714 
2,000 
2,000 
4,770 
4,700 
5,550 
7,391 
5.470 
2,000 
4,550 
6,000 
2,000 
5,291 
6,043 
4,472 
4,800 


FIRST  NATIONAL 


ea  Hawk  (all-star)   Romantic  drama   June  14. 

(arriage  Cheat  (all-star)   Drama   June  21. 

hose  Who  Dance  (Ince  prod.)  Drama   

IThite  Moth  (LaMarr)   Drama   June  21. 

"erfect  Flapper  (C.  Moore)   Comedy   June  28. 

elf- Made  Failure  (B.  Alexander)   Comedy   June  28. 

'or  Sale  (all-star)   Drama   July  5. 

orn  Rich  (G  Windsor)   Society  drams  Dec. 

ingle  Wives  (C.  Griffith)   Society  drama   Aug. 

irl  in  the  Limousine  (Sernon)   Farce  comedy   Aug. 

lirting  With  Love  (C.  Moore)   Comedy   Sep. 

Hollywood  With  Potash  and  Perlmutter 

(all-star)   Comedy   Sep. 

usbanda  and  Lovers  (all-star)   Dom.  drama   Nov. 

adonna  of  the  Streets  (Nazimova)   Drama   Oct. 

arnish  (all-star)   Comedy- drama   

ler  Night  of  Romance  (C.  Talmadge)   Comedy   Dec.  6. 

0  Every  Woman's  Life  (all-star)   Drama   Nov.  15. 

J'jjj  andra  (LaMarr)   Drama   Dec. 

'jo  Classmates  (R.  Barthelmess)   Drama   Nov. 

m  Ihristine  of  the  Hungry  Heart  (Vidor)   Drama   Not. 

iilent  Watcher  (Glenn  Hunter)   Drama   Oct. 

uore's  Wilderness  (Griffith)  Drama   Dec. 

iO  Big  (C.  Moore)     Drama   Jan. 

f  I  Marry  Again  (Doris  Kenyon)   Drama   Jan. 

die  Tongues  (Marmont)   Comedy-drama   Dec 

iundown  (all-star)   Western  epic   Oct. 

rhe  Only  Woman  (N.  Tadmadge)  .........Domestic  dr  Nov. 

nez  from  Hollywood  (Nilsson-Stone-Astor)  Heart  interest   Dec. 

frivolous  Sal  (O'Brien- Busch- Alexander)..  Western  melo.   Jan. 

\  Thief  in  Paradise  (Doris  Kenyon)  Melodrama   Jan. 

U  ks  Man  Desires  (Sills-Dana)  Melodrama   Jan. 

It  Enticement  (Mary  Astor)   Drama   Feb. 

[lie  Lady  (Norma  Talmadge)   Emotional  dr  Feb. 

ler  Husband's  Secret  (Moreno- Miller).... Sentiment-dr  Feb. 

)uo  Vadis  (Emil  Jennings)  Special   Feb. 

-«st  World  (Conan  Doyle  story)  Special   Feb. 

Jew  Toys  (Barthelmess)  Comedy-drama   Feb. 

Playing  With  Souls  (Jacqueline  Logan)... Drama   Mar. 

)ne  Year  to  Live  (Pringle)  Drama   *»r. 

Learning  to  Love  (C.  Talmadge)  Comedy-dr  Mar. 

Heart  of  a  Siren  (La  Marr)   Drama   Mar.  21 

Sally  (C  Moore-Leon  Errol)  Stage  success   Mar.  28. 

Declasse  (Corinne  Griffith)   Society  dr  Apr.  4. 

One  Way  Street  (Lyon-Nilsson)   Society  dr.  Apr.  4. 

My   Son    (Nazimova)  Emotional  dr  Apr.  18. 

f  Want  My  Man  (Sills-Kenvon)  Drama   Apr  18. 

His  Sopreme  Moment  (B.  Sweet)  Romantic  dr  Apr.  25. 

Chickie  (Mackaill)   Drama   May  9. 

Soul  Fire  (Barthelmess)  Emotional  dr  May  16, 

The  Talker   (Nilsson-Stone)  Human  Interest  dr  Way  23. 

Necessary    Evil    (Lyon-Dsna)  Drama   May  23. 

Just  a  Woman  (Windsor-Tearle)  Drama   June  6 


6.. 
29.. 

1.. 
18., 
20., 
17. 
24., 
27. 
25. 

8.. 
13. 
17. 
24. 
31. 

7. 
14. 
21. 
28. 
28. 
28. 

7. 

7. 

7. 


11,527 
6,622 

,  7,512 
6,571 
7,030 
7,285 
7,304 
7,389 
7,326 
5,260 
£.926 

6,685 
7,822 
7,674 
6.907 
7,211 
6,298 
7,905 
6,923 
7,678 
7,530 
7,037 
.  8,562 
,  7. 401 
,  5.447 
,  8,641 
6,770 
,  6,967 
.  7,307 
.  7,231 
.  7,649 
.  6,224 
.  7,357 
.  6,150 
.  8,745 
.  9.700 
,  7,811 
.  5.831 
.  6,064 
.  6.099 
.  6700 
.  8.636 
.  7.869 
.  5,600 
.  6.552 
.  6.175 
.  6.565 
.  7.600 
.  8.262 
.  7.861 
.  8.307 
.  6.363 


Kind  of  Picture  Review.  rW, 

Desert   Flower  (C.  Moore)  Comedy   drama   June  13..  6,837 

White  Monkey   (LaMarr)  Society  drama   June  13..  6,121 

Making  of  O'Malley   (Sills)  Police    romance  July    4..  7,496 

Lady  Who  Lied  (Stone-Valli-Naldi)  Algerian  drama   July   18..  7,111 

FOX  FILM  CORP. 

A  Man's  Mate  (Gilbert)   Drama   Apr.  5.. 

Circus  Cowboy  (Jones)   Western  drama   May  3.. 

Trouble  Shooter  (Mix)   Western  drama   May  17.. 

Lone  Chance  (Gilbert)   Western  drama   May  24.. 

When  Wise  Ducks  Meet   Comedy   May  24.. 

Western  Luck  (Jones)  Comedy-drama   June  28.. 

Magic  Needle   "Etching"   June  28.. 

Romance  Ranch  (Gilbert)   Comedy-drama   July  12.. 

Heart  Buster  (Mix)   Comedy-drama   July  19.. 

Beaten  Gold   Educational   July  19.. 

Against  All  Odds  (Jones)   Comedy-drama   Aug.  9.. 

Pain  as  You  Enter  (Moran)  ..„  Comedy   Aug.  9.. 

That  French  Lady  (Mason)   ;. ...Comedy-drama   Aug.  16.. 

Man  Who  Came  Back  (special)   Drama   Sep.  6.. 

It  Is  the  Law  (all-star)   Drama   Sep.  13.. 

Dante's  Inferno  (special)   ,.  Drama   Oct.  11.. 

Cyclone  Rider  (all-star)   Drama   Sep.  20.. 

Last  of  the  Duanes  (Mix)   Drama   Aug.  30.. 

Iron  Horse  (special)  Railway  drama   Sep.  13.. 

The  Fool  (all-star)  Drama   Apr.  25., 

Oh,  You  Tony  (Mix  and  Tony)   Comedy-drama   Sep.  27., 

Winner  Take  All  (Jones)   Comedy-drama   Oct.  25.. 

Hearts  of  Oak  (all  star)   Drama   Oct.  11.. 

Great  Diamond  Mystery  (Mason)   Comedy-drama    Nov.  1.. 

Warrens  of  Virginia  (all-star)   Drama   Nov.  1.. 

Rambles  of  a  Raindrop   Instructive   Sep.  27.. 

Daughters  of  the  Night  (all-star)  Modem    drama   Dec  13. 

Painted  Lady  (Mackaill)  Modern   drama  Oct.  4.. 

Jerusalem   Today   Instructive   Oct.  4.. 

Last  Man  on  Earth  Novelty  special  Dec.  27.. 

Gold    Heels... v  Race  track  dr  Feb.  7.. 

Flames   of   Desire  Love  drama  

The  Dancers   Drama   Jan.  24.. 

The  Folly  of  Vanity   Dramatic  fantasy    Feb.  14.. 

Teeth  (Mix-Tony  Duke)  Western  drama    Nov.  15., 

Darwin  Was  Right  Monkey  novelty  com  Nov.  8.. 

In  Love  With  Love  Comedy   drama  Jan.  3., 

Hunting  Wild  Animals  in  Hollywood  Novelty   j  .....! 

Honor  Among  Men  (E.  Lowe)  Romance-drama   Oct!  *'l'8.'. 

Unreal  News  4  ....   Novelty   Oct.  11.. 

Van  Bibber  Series   Polite  com  Oct.  25.1 

Age  of  Oil  Educational   Nov.  I.! 

Deep  Sea  Panic  (Parrott)   Comedy   Nov.  I.', 

Nickle  Plated  West   Sunshine  comedy   Nov  15 

The  Bull  Fight   Educational   Nov.  is! ! 

My  Husband's  Wives  (Mason- Washburn) ..  Comedy-dr  Nov!  22!! 

Paul  Jones,  Jr  Van  Bibber  com  Nov!  22!! 

Finger  Lakes  ,  Instructive   Nov!  22.. 

Brass  Bowl  (Edmund  Lowe)   Adventure  dr  Nov.  29.. 

Stolen  Sweeties  (Monkeys)   Comedy   Nov.  29.. 

Salt  of  the  Earth   Educational   Nov.  29.! 

Gerald  Cranston's  Lady  (James  Kirkwood).  Domestic  dr  Dec.  6.. 

Masked  Marvel  (Parrott)   Comedy   Dec.  6.. 

The  Roughneck  (George  O'Brien)   Melodrama   Dec.  13.. 

The  Burglar   Van  Bibber   Dec!  13.! 

Man  Who  Played  Square  (Jones)  Western   drama   Dec.  20.. 

Dead  wood  Coach  (Mix)   Western  drama   Jan.  10.. 

Troubles  of  a  Bride   Melodrama   Dec.  27. . 

Dick  Turpin  (Mix)   English    drama   Feb.  7.. 

Arizona  Romeo  (Jones)   Western  drama   Jan.  31.. 

Curlytop  (Mason)   Melodrama    Jan.  10.. 

Stardust  Trail  (Mason)   Melodrama   Mar.  7. 

Scuttlers  (W.Farnum)   Western  drama   

Movie-Mad  Maid  (Babe  London)   Slapstick   Dec.  20., 

Roaring  Lions  at  Home   Sunshine  com  Jan.  3. 

Uncommon  Clay   Educational   Jan.  3. 

Up  On  the  Farm  (Lee  Moran)   Comedy   Jan.  3. 

The  Violin  Speaks   Educational   Jan.  10. 

Dangerous  Curves   Comedy   Jan.  10., 

Milk  Bottle  Bandits   Comedy   Jan.  10. 

Ports  of  Call  (E.  Lowe)   Regeneration  dr  Jan.  24. 

Sleep  Walker  (Sid  Smith)  Comedy    Jan.  24. 

Hell-Roaring    Range  Educational   Jan.  24. 

Corsica  the  Beautiful   Educational   Jan.  31. 

Nobody  Works  But  Father   Slapstick   Feb.  7. 

Trail  Rider  (Jones)  Western   ..  Feb.  21. 

Man  Without  a  Country  (all-star)  Special   Feb.  28. 

Scarlet  Honeymoon  (Shirley  Mason)  Romantic  com. -dr  Mar.  14. 

Mysterious  Stranger   Comedy   Mar.  14. 

Riders  of  the  Purple  Sage  (Mix)   Western   Mar!  21. 

House  of  Flickers   Imperial  com  Mar.  21.'! 

Gold  and  the  Girl  (Jones)  Western   Mar.  28. 

Amateur  Detective  Van  Bibber   Mar.  28. 

Hunted  Woman  (Seena  Owen -Earl  Schenck) Curwood  dr  Apr.  4. 

Butterfly  Man  (Sid  Smith)   Comedy   Apr.  4. 

From  Mars  to  Munich   "arieties"   Apr!  4! 

Marriage  in  Transit  (E.  Lowe)  Secret  service  dr  April  11. 

Where  the  Waters  Divide  "Varieties"   Apr  25 

Rainbow  Trail  (Mix)   Zane  Gray  westn  May  2. 

She  Wolves  (Rubens-Mulhall)   Drama    May  9 

Neptune's  Stepdaughter   Comedy   May  9 

Wings  of  Youth  (Bellamy-Clayton)   Modern  life  dr  ..  May  9 

Concerning   Cheese   Varieties   .May  9' 

Kiss   Barrier  (Lowe)  Romantic  drama   ".May  23 

White  Paper  Varieties   May  23! 

apas  Darling.. ......... .    ....   Sunshine  comedy   May  23. 

Scandal  Proof  (Shirley  Mason)  Drama   June  6. 

Scientific    Husband  Sunshine  comedy    June  6 

Everyman's  Wife  (Hammerstein-Rawlin- 
son)  Domestic  drama  June  13. 

Honeymoon  Limited  (Lee  Moran)  Comedy   June  13. 


5.812 

6,400 
5,702 
4,385 
2,000 
5,000 
1,000 
4,471 
4,500 

I,  000 
4,899 
2,000 
5,470 
8,273 
6,89: 
5,480 
6,672 
6,942 

II.  40f 
9,500 
6,302 
5,949 
5,336 
5,096 
6,535 
1,000 
5,701 
6,936 
1,000 

6.O20 
5,438 
6,656 
5.250 
6,190 
4,992 
5,677 

4,960 

2,000 
2,000 
750 
2,000 
2,000 

Loss 

4,509 
2,000 
1,000 
5,861 
2,000 
1,009 
6,074 
2,000 
7,619 
2,000 
6,700 
6,346 
4.915 
6,716 
4,694 
5,828 
4,686 
4,686 
2,000 
2,000 
.  1,000 
2,000 
,  1,000 
2,000 
2,000 
.  5.500 
,.2,000 
,  1.000 
,  i.OOO 
,  2,000 
.  4,752 
10,000 
5,080 
2,000 
5,578 
2.000 
.  4,512 
.  2,000 
.  4,954 
,  2,000 
1,000 
4,808 
.  1,000 
5,251 
,  5,783 
,  2,000 
.  5,340 
.  1,000 
.  5,000 
.  1.000 
2,000 
.  4,400 
.  2,000 

.  4.365 
.  2,000 


METRO-GOLDWYN 

Heart   Bandit   (Dana)  Comedy-dr  Jan  19. 

Fool's   Awakening   (Ford)  Drama   Feb.  16. 

Man  Life  Passed  By  (Marmont)  Drama                                Mar  1 

Thy  Name  Is  Woman  (LaMarr)  Drama   .  Mar  1 

Uninvited  Guest   (Toiler)  Drama                                Mar'  8~ 

Happiness  (L.  Taylor)  Comedy-dr  .  Mar'  8 

Women  Who  Give  (all-star)  Sea  drama  Mar  22 

Boy  of  Flanders  (Coogan)  Comedy-dr  '.Apr  5 

Shooting  of  Dan  McGrew  (all-star)  Drama   Apr  12 

Sherlock.   Jr.   (Keaton)                                Comedy                                 May  17' 

Arab   (Novam- Terry)   ,.,.,t«,"Sma   .'T.tlv  19. 

Bread  (all-star)   Drama   Aug  2 


4,909 
5,763 
6,459 
9.087 
6.145 
7.414 
7.5O0 
7.018 
6,318 
4.065 

6jnn 

6.726 


458 


MOV  IN  U    FUTURE  WORLD 


July  25,  192! 


,  .  {Continued  from  prtctatnf  fof*) 

Kind  of  Picture  fceview. 

Tess  of  D'Urbervilles  (Sweet)  Drama   Aug.  9. 

Little  Robinson  Crusoe  (Coo gin)  Comedy -dr  Aug.  16.. 

Broken   Barriers  (all-star)  Drama   Aug.  16.. 

Tree  As  Steel  (all-star;  Drama   Jun.  28.. 

Revelation    (Dana)   Drama   July  5.. 

Recoil  (Blythe-Hamilton)   Drama   July  12.. 

Wine  of  Youth   (all  star)  Drama   July  26.. 

Along   Came  Ruth   (Dana)  Comedy-dr  Aug.  2.. 

Red    Lily    (Bennett-Novarro)  Drama   Aug.  16.. 

Sinners   in   Silk    (Menjou-Boardman)  Drama   Aug.  30.. 

Circe,    The    Enchantress    (Murray)  Drama   Sep.  13.. 

His   Hour  (Pringle)  Drama   Sep.  20.. 

One  Night  in  Rome  (L.  Taylor)  Comedy-dr  Sep.  27.. 

Navigator    (Keaton)  Comedy   Sep.  13.. 

Bandolero  (all  star)  Drama   Oct.  11., 

Great  Divide  (all  star)  Drama   Feb.  21.. 

The  Snob  (all  star)  Drama   Nov.  8.. 

He  Woo  Gets  Slapped   (Chancy)  Drama   Nov.  15. . 

Rag    Man    (Coogan)  Comedy-dr  Mar.  14.. 

Silent  Accuser  (Peter,  the  Great)  Dog  drama   Mot.  22., 

So  This  Is  Marriage  (all  »tar)  Comedy-dr  Jan.  3.. 

Beauty   Prize    (Dana)  Comedy-dr  Oct.  JJ,., 

Ben  Hur  (special  cast)   Drama   

Merry    Widow    (Murray)   Comedy-dr  

Married  Flirts  (all-star)   Drama   Oct.  25., 

Romola  (LUlian  Gish)   Famous  novel   Dec  13., 

Greed  (Von  Stroheim  prod.)  Special   Dec.  20. 

Chu-Chin-Chow  (B.  Blythe)   Spectacle   Feb.  21. 

Wife  of  the  Centaur   Drama   jan.  17. 

Dixie  Handicap  (Windsor-Keenan)   Drama   

Jan.  10. 

Cheaper  to  Marry  (All  Star)   Drama   Feb.  14. 

Excuse  Me  (Shearer-Nagel)   Farce-comedy   Feb.  7. 

Monster  (Chaney-Olmsted)  Weird  com.-dr  Mar.  7. 

Daddy's  Gone  a  Hunting  (Marmont)  Pathos  drama  .  Mar.  7. 

Lady  of  the  Night  (Norma  Shearer)  Underworld  dr  ....Mar.  14. 

Denial  (Claire  Windsor)   Drama   Mar.  21. 

Seven  Chances  (Keaton)  Comedy   Mar.  28. 

Confessions  of  a  Queen  (Terry-Stone)   Mythical  romance   Apr.  4. 

Way  of  a  Girl  (Boardman)  Thrill-comedy   April  11.. 

Man  and  Maid  (Lew  Cody)  ...Elinor  Glyn  prod  Apr.  18.. 

Proud  Flesh  (Eleanor  Boardman)  Romantic  com  Apr.  25.. 

Prairie  Wife  (Rawlinson-Devore)  Domestic   dr  May  16.. 

Zander  the  Great  (Marion  Davies)   Human  Interest   May  16.. 

Sporting   Venus   (Sweet)  Romantic   drama   May  23.. 

White  Desert  (Wmdsor-O'Malley)  Snow-R.R.  drama   July  18.. 

PARAMOUNT 

Monsieur  Beaucaure  (Valentino)  Spectacle  melo  Aug.  23.. 

Empty  Hands  (Holt)  Forest  Melo  Aug,  30.. 

Lily  of  the  Dust  (Negri)  Drama   Sep.  6.. 

The  Female  (Compsoo)  Society  dr  Sep.  13.. 

Merton  of  the  Movies  'Hunter)  Travesty   Sep.  20.. 

Sinners  in  Heaven  (Daniels- Dix)  Drama   Sep.  20.. 

Open  All  Night  (all  star)  Demestic  dr  Sep.  20.. 

Feet  of  Clay  (C.  DeMille  prod.)  Drama   Oct.  4.. 

Alaskan    (Meighan)  Drama   Sep.  27.. 

Her  Love  Story  (Swan son)  Romance  dr  Oct.  11.. 

Story  Without  a  Name  (Ayres-Moreno)  Prize   title  Oct.  18.. 

Dangerous  Money   (Darnels)  Comedy-dr  Oct.  25.. 

Border  Legion  (Moreno)  Drama   Nov.  1.. 

Worldly  Goods  (Ayrea)  - Drama   Nov.  15— 

Fast  Set  (Compson-Menjou)  Domestic  dr  Nor.  29 

Forbidden  Paradise  (Negri)  Drama   Nov.  29.. 

Sainted  Devil  (Valentino)...  .Orama   -Dec.  6.. 

City  That  Never  Sleeps  (Cruze  prod.) — Mother-love  melo.   Qc»  11 

Manhattan  (Dix)   Romantic  com  g" 

Garden  of  Weeds  (Compson)   Drama   Nor  15 

Wages  of  Virtue  (Swanson)   P/'i1""  Dec.  6 

Tongues  of  Flame  (Meighan- Love)   Melodrama   27 

North  of  36  (Torrence-Holt- Wilson)   Historic  romance   Dec  13. 

Argentine  Love  (Daniels- Cortez)   Spanish  romance   Jan.  3 

Peter  Pan  (Betty  Bronson)   J*arrie  classic   Jan  3.10' 

Locked  Doors  (Compson)   Original  story   Jan  24.'. 

Tomorrow's  Love  (Ayres)   Divorce  com-dr  jaD  24 

East  of  Suez  (Negri)   Drama   jtD\  17" 

Miss  Bluebeard  (Daniels)   ....The  stage  success   Feb.  14.. 

Golden  Bed  (LaRocque)   Drama  of  classes   Jan.  31.! 

Man  Must  Live  (Dix)   Newspaper  romance   Feb.    7. , 

Coming  Through  (Meighan)   New  type  Meighan  story..  Feb.  21.. 

The  DevD's  Cargo  (Starke)   Drama  of  Old  California. . Feb.  21 !! 

Top  of  the  World  (Nilsson-Kirkwood)  Africa  and  England   Feb.  28.  ! 

The  Swan  (Menjou- Howard)   Stage  success   Mar.  M.J 

Contraband  (Wilson-Noah  Beery)   Bootleg  drama   Apr.     4. . 

Madame  Sans  Gene  (Swanson)   World  Famous  drama   May  2.. 

Thundering  Herd  (Holt-Wilson)  Buffalo  stampede   Mar.  7 

Forty  Winks  (Dana-Roberts-Griffith)  Comedy   ,  Feb.  14!! 

Goose  Hangs  High  (Cruze  production)  Typical   Mar.  21. 

New  Lives  for  Old  (Compson)  Drama   Mar.  7.. 

Salome  of  the  Tenements  (Jetta  Goudol) ...  Drama   Mar.  7! 

Too  Many  Kisses  (Richard  Dix)  Comedy   Mar.  14 

Dressmaker  From  Paris  (Lea trice  Joy)... Drama   Mar.  28. 

Air   Mail   (feature  cast)  Melodrama   Mar.  25.! 

Grass   Drama   April  11.. 

Sackcloth  and  Scarlet  (Alice  Terry)  Drama   April  11.! 

Men  and  Women  (Dix)  Feature   April  11.! 

Kjss  in  the  Dark  (Menjou)  Romantic  com  Apr.  is!! 

Charmer    (Pola    Negri)  Romantic  dr..  Apr.  18.'! 

Code  of  the  West  (Moore-Bennett)  Westn   Rom.    com  Apr!  2s! 

Adventure   (Moore-Starke-Beery)   Jack  London  dr  May  2.. 

Crowded  Hour  (Bebe  Daniels)   Drama   May  9.'. 

Night  Club  (Raymond  Griffith)  Faree-comedy   May  16 

Shock  Punch   (Richard   Dix)  Comedy-drama   sKaa-May  23  ° 

Welcome  Home  (Cruze  Prod.)  Domestic  com-dr  "May  30 

Old  Home  Week  (Meighan)  Comedy   June   6.  . 

Any  Woman  (Sjtmr  cast)  Comedy  drama   June  13!! 

Little  French  Girl  (Mary  Brian)  Drama   June  13*' 

Are  Parents  People?  (Betty  Bronson)  Domestic  problems   June  20.. 

Eve's  Secret  (Betty  Compson)  Romantic  drama   Tune  2o!! 

Beggar  on  Horseback  (all  star)  Imaginative   Tune  20  ! 

Manicure  Girl  (Daniels)  Drama   Tune  27.. 

Lost — A  Wife   (Menjou)  Sophisticated    com  July  4! 

Light  o(  Western  Stars  (Holt)  Vivid  west  dr  Tuly  4.. 

Paths  to  Paradise  (R.  Griffith)  Whirlwind  comedy   July  11.! 

Grounds  for  Di\*orce  (Vidor)  Drama   July  11.! 

Lucky  Devil  (Richard  Dix)  Auto  race  comedy  July  18.. 


Kind  of  Pictun. 


Feet 
7.736 
6.126 
5.717 
6.454 
8752 
7,089 
6,805 
5,161 
677S 
5750 
6,882 
6,300 
5,883 
S.I53 
6,904 
7,811 
6,513 
6.613 
5,908 
5,883 
6,300 
5750 


6.765 
12,974 
.10,067 
.  6,408 
,  6,586 
.  6,905 
5,921 
.  5,084 
.  6,435 
.  5,851 
.  5.441 
.  4791 
.  5,113 
.  5.809 
.  5.000 
.  5.307 
.  S77C 
.  6,487 
.  6,844 
.  5.958 
.  6.464 


9.932 

6,976 

6.811 

6.167 

7,655 

6.621 

6.881 

9741 

6736 

6.736 

5,912 

6,864 

7,048 

6,055 

6,574 

7,000 

8,633 

6,097 

6.415 

6.230 

7,093 

6763 

7.908 

5.970 

9.593 

6.221 

5.903 

6,821 

6,453 

8,584 

6.116 

6,522 

7.980 

7,167 

5,889 

6.773 

9,994 

7,187 

6,293 

6.186 

6,796 

7,017 

5750 

?/50 

«,» 

6.000 

6,732 

6.223 

5.7*7 

6,076 

6,777 

6,602 

6,558 

5,721 

6.151 

5.909 

6,780 

5,963 

5,628 

6,586 

6.205 

6.874 

5.959 

6.420 

6.850 

6,741 

5  «•> 

5,935 


PATHE 

Into  the  Net   Mulhall-Murphy  serial   Aug. 

One  Third  Off  Cobb- Rice  comedy   Sep. 

The  Happy  Years   ,  "Sportlight"   ...Sep. 

Why  Men  Work   Charles  Chase   Sep. 

Message  From  the  Sea   ,  Terry  cartoon   Sep. 

Luck  of  the  Foolish   Harry  Langdon   Sep. 

Outdoor  Pajamas   Charles  Chase  ..   Sep. 


Three  Foolish  Weeks   Ben  Turpin 

In  Good  Old  Summertime   Terry  cartoon 

Danger -Lure   Sportlight   

Dixie   Chronicles   

Goofy  Age  (Glenn  Tryon)   Comedy   

10  Scars  Make  a  Man  (Allene  Ray)   Serial   

Black  Magic   Terry  cartoon 

Sporting  Rhythm   Sportlight  .... 

Riders  of  the  Purple  Cow   Sennett  com.  . 

Every  Man  for  Himself   Our  Gang   

Hot  Water  (Harold  Lloyd)   Feature  com. 

On  Leave  of  Absence   Detective 


Bungalow  Boobs  (Chase) 


.Sep. 
.Sep. 

.  Oct. 
.  Oct. 
.Oct. 
.Oct. 
.  Oct. 
.Oct. 
.  Oct. 
.Oct. 
.Oct. 
.Oct. 


.  Comedy   Oct. 


Sky  Plumber  (Arthur  Stone)   Comedy   Oct. 

Galloping  Bungalows   ..Sennett  com  Nov. 

Stunts   Sportlight   Nov. 

Hot  Stuff  Spat  family   Nov. 

Cat  and  the  Magnet   Terry  cartoon  Nov. 

Fast  Company   Our  Gang   Nor. 

She  Knew  Her  Man   Terry  cartoon   Nov. 

Gridiron  Glory   Sportlight   Nov. 

Love's  Sweet  Piffle  (R.  Grave*)   Comedy   Nov. 

Are  Blond  Men  Bashful?  (Stone)   Comedy   Nor. 

Out  of  the  Storm   Detective   Nov. 

Good  Old  Circus  Days  Terry  cartoon  Nor. 

All  Wet  (Chase)   Comedy   Nov. 

Deaf,  Dumb  and  Daffy   Spat  Family   Nor. 

Cannon- Ball  Express   Sennett  com  Nov. 

Champions  Sportlight   Nov. 

Lumber  Jacks   Terry  cartoon  Nov. 

White  Sheep  (Glenn  Tryon)   Special  dr  Dec 

Feet  of  Mud  (Sennett  cast)   Comedy   Dec. 

Meet  the  Missus  (Tryon)   Comedy   Dec. 

Bucking  the  Bucket  Shop   Detective  series   Dec. 

She's  In  Again   Terry  cartoon   Dec. 

Mysterious  M»atery  Our  Gang   Dec. 

Off  His  Trolley  (R.  Grave*)   Sennett  com.   Dec 

Noah's  Athletic  Club   Terry  cartoon   Dec 

Tust  a  Good  Guy  (Stone)   Comedy   Dec 

Royal  Razz  'Otae)   Comedy   Dec 

Mysteries  of         Chinatown   Terry  cartoon   Dec 

Nature's  Rouge   Sportlight   Dec- 
Rubber    Neck   Spat  Family   Dec. 

Bull  and  Sand    Sennett  comedy   Dec. 

Invaders   Sportlight   Dec. 

Down  on   the   Farm   Terry  cartoon   Dec. 

The  Sea  Squawk   Sennett  com  Jan. 

On  the  Ice   Terry  cartoon   Jan. 

Galloping  Hoofs  (Allene  Ray)   Serial   Jan. 

Wages  of  Tin  (Tryon)   Comedy   Jan. 

Rat's  Knuckles  (Chase)   Comedy   Jan. 

Rough  and  Tumbling   Sportlight   Jan. 

Our  Game  Pup   Terry  cartoon   Jan. 

The  Big  Town  (Our  Gang)   Comedy   Jan. 

Plumber  (Graves)   Comedy   Jan. 

Wild  Goose  Chaser  (Turpin)  Sennett  Com. 

Hello  Baby  (Chase)  Comedy   Jan. 

Laugh  That  Off  Spat  Family  ... 

Honeymoon  Hardships   Sennett  comedy 

Brain  and  Brawn   Sportlight   

Boobs  in  the  Woods  (Langdon)  Sennett  comedy 

Hold  That  Thought  Terry  cartoon  1' 

Fighting  Fluid  (Chas.  Chase)   Comedy   

Beloved  Bozo  (R.  Graves)   Sennett  comedy   Feb. 

Circus  Fever   Our  Gang   Feb. 

Biting  the  Dust   Terry  cartoon   Feb. 

Transatlantic  Flight   Terry  cartoon   

Change  the  Needle  (Arthur  Stone)  Comedy   Feb. 

Family  Entrance   (Chas.   Chase)  Comedy   Feb. 

Bigger  and  Better  Jails  Terry  cartoon   Feb. 

Fisherman's  Luck  Terry  cartoon   Feb. 

A   Fox  Hunt  Spat  Family   Feb. 

Sporting    Armor  Sportlight   Feb. 

Idaho   (Vivian    Rich)  Serial   Feb. 

Water  Wagons  Sennett  com  Feb. 

His  Marriage  Wow  (Langdon)  Comedy   Feb. 

Plain  and  Fancy  Girls  (Chas.  Chase)  Comedy   Feb. 

Clean-Up    Week  Terry    cartoon   Feb. 

Haunted  Honeymoon  (Glenn  Tryon)  Comedy   Feb. 

Raspberry  Romance  (Ben  Turpin)  Comedy   Feb. 

Neptune's  Nieces  Sportlight   Mar. 

Bashful  Jim  (Graves)  Mack  Sennett  com  Mar. 

In  Dutch  ,  Terry  cartoon   War. 

Dog  Days  Our  Gang   Mar. 

Percy  (Charles  Ray)  Typical  dr.   Mar. 

Should  Husbands  Be  Watched  Comedy   Mar. 

Hard  Boiled  (Chase)   .....Comedy   Mar. 

Tungle  Bike  Riders   Terry  cartoon   Mar. 

Excuse  My  Glove   Spat  Family   Mar. 

Giddap  (Billy  Bevan)   Comedy  Mar. 

Traps  and  Troubles  Sportlight   Mar. 

Pie  Man   Terry  cartoon   Mar. 

Zowiet   '.  Stereoakopik   Mar. 

At  the  Zoo  Terry  cartoon   Mar. 

Is  Marriage  the  Bunk?  (Chase)  Comedy   Mar. 

Plain    Clothes    (Langdon)  Comedy   Mar. 

Sailor   Papa   (Tryon)  Comedy   Mar. 

Breaking  the  Ice  (Graves)   Comedy   Apr. 

Love  Bug   -.  Our  Gang   Apr. 

Housing  Shortage   Terry  cartoon   Apr. 

Marriage   Circua   (Turpin)  Sennett  com.   April 

Bad  Boy  (Chase)  Comedy   April 

4re  Hushands  Human?  (Findlayson)  Comedy   April 

Sunken  Silver  (Ray-Miller)  Serial   Apr. 

Lion's  Whiskers  Sennett    com.  :..  Apr. 

Hold  My  Baby  (Glenn  Tryon)  Comedy   Apr. 

S-O-S   Terry  cartoon   Apr. 

Adventures  of  Adenoid  Terry  cartoon   Apr. 

Heep  Stuff  Terrv  cartoon   Apr. 

Beauty  Spots  Sportlight   Apr. 


2.00 

1.  u», 

1..*! 

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2,  uJ 
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uly  25,  1925 


MOVING   PICTURE  WORLD 


459 


Kind  of  Pictuic 


Review,  feet 


ernember  When  (Langdon)  Comedy   Apr. 

hootin'  Injuns   ....Our  Gang  com  May 

Jiig  Red  Riding  Hood  (Chase)   Comedy   May 

,  porting  Judgment   Sportlight   May 

lie  Who  Gets  Smacked   Sennett  comedy   May 

*ermanent  Waves  Terry  cartoon   May 

.coking  For  Sally  (Chase)   Comedy   May 

"  irief  in   Bagdad   Comedy   May 

*  )arkest   Africa   Terry  cartoon   May 

,   Vild  Papa   Spat  Family   May 

!{  Ikinners  in  Silk  Sennett  com  May 

f.  ?ast    Worker   Terry  cartoon   May 

;  .una-cy    Stereoskopik   May 

*  'ell  it  to  a  Policeman  (Tryon)  Comedy   May 

lure  Mike  (Martha  Sleeper)  Comedy   May 

Cchoes  From  the  Alps  Terry  cartoon   May 

Sood  Morning  Nurse  Sennett  comedy   May 

rDude  Ranch"  Days  Sportligbt   May 

.sk  Grandma  Our  Gang  comedy   May 

7hat  Price  Goofy?  (Chas.  Chase)  Comedy   June 

brace  Greeley,  Jr.   (Langdon)  Burlesque   June 

he   Runt  Terry  cartoon   June 

.oyal  Four- flush   Spat  Family   June 

uper-Hooper-Dyne  Lizzies   Sennett  comedy   June 

tiders  of  the  Kitchen  Range  Comedy   June 

End  of  the  World  Terry  cartoon   June 

"hundering   Landlords    (Tryon)  Comedy   June 

winkle-Twinkle   Sportlight   June 

'.unaway  Balloon   Terry  cartoon   June 

lay  Ball  Allene  Ray-Miller)  Serial   June 

ifficial  Officers   Our  Gang  com  June 

l  the  Grease  (Jim  Findlayson)  Comedy   June 

nimal  Celebrities   :  Sportlight   June 

jn't   Life  Terrible?    (Chase)  Comedy   July 

Wine,  Women  and  Song  Terry  cartoon   July 

Chasing  the  Chaser  (Findlayson)  Comedy   July 

Tier-lock  Sleuth  (Stone)  Star  comedy   Ju  y 

e  White  Wing's  Bride  (Langdon)  Comedy   July 

ghl   Stereoskopik  July 

_arning  How   Sportlight   July 

addy  Goes  a-Grunting  (Tryon)  Comedy   July 

neezing  Beezers  Sennett  comedy   July 

or  Love  of  a  Gal  Terry  cartoon   Ju  y 

hen  Men  Were  Men  Terry  cartoon   July 

PRINCIPAL  PICTURES 

iiten  Lester  (all-star)   Comedy-dram*  May 

•ring  Youth  (Daniels)   Comedy -drama   May 

aught ers  of  Pleasure  (Prevoet)   Drama  May 

asked  Dancer  (H.  Chadwtck)   ..Mystery  drama   May 

jod  Bad  Boy  (Joe  Butterwortb.)   Comedy-drama   June 

.aptain  January  (Baby  Peggy)   Sea  story   July 

Men's  Babies  <Baby  Peggy)   Comedy-drama   ••  

Uine  With  Iron  Door  (all-star)   Adventure  drama   Dec. 

Re- Creation  of  Brian  Kent   Drama  Mar. 


2,000 
2,000 
,1,000 
1,000 
2,000 
1,000 
,  2,000 
.  1,000 
1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
2,000 
1.000 
1,000 
2,000 
,  1,000 
.  2.000 
,  2,000 
,  2,000 
,  1,000 
,  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
,10  ep. 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.  2.000 
.  2.000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 


6,242 
5,975 
6,000 
4,987 
5,198 
6,194 

7.800 
6,878 


PRODUCERS  DISTRIBUTING  CORP. 


tendering  Husbands  (Lee-Klrkwood)  Drama   May 

'lid  Your  Breath  (Devore)  Thrill  com  J""- 

f mi  (Compson)  Drama   

fight  Hawk  (Carey)  Western  ... 

f h tiling  Rider  (Carey)  Western  ... 
at  Shall  I  Do?  (MackafU)  Drama   

egend  of  Hollywood  (Mann ant)  Drama   

rise  Virgin  (Miller)  Drama   

Welcome  Stranger  (Vidor)  Comedy-dr. 


UIL 

,  tin. 
un. 
un. 
an. 


.Oct.  25. 


.Oct,  11. 


.mshackle  House  (Compson)  Comedy-dr. 

arbara  Frietchie  (Vidor)  Civ.  War  dr 

balk  Marks  (M.  Snow)  Drama   

ouse  of  Youth  (Logan)  J?™m»  ••:  vv- 

•ring  RaDs  (Carer)  Railway  dr  Oct. 

other  Scandal  (Lois  Wilson)   ...Sex  theme  Nov. 

her  Man's  Wife  (Lee-Klrkwood)  Drama   

uping  With  Ellen  (H.  Chad  wick)  Comedy-dr  

kfess  Romance  Comedy  feature  Nov. 

ren  of  Seville  (Dean)  Drama   Nov. 

'ri  on  the  Stairs  (Miller)  ,  Comedy-dr  

„.oru>  Lady  (Livingston)  Comedy-dr  Feb. 

fofe  in  Cairo  (Dean)  Drama   Mar. 

Flaming  Forties  (Carey)  Western   

The  Mirage  (Vidor)  Drama   

Let  Women  Alone  (CMalley-Hawley)  Drama   , 

Soft  Shoes  (Carey)  

(Off  the  Highway  (Logan)   Drama  

Charlev's  Aunt  (Syd  Chaplin)  Farce-comedy   Feb. 

Her  Market  Value  (Ayres)  Drama   

[Girl  of  Gold  (Vidor)  ...Drama   

I6n  the  Threshold  (all-star)  Drama   

[Beyond  the  Border  (Carey)  Western   

Beauty  and  the  Bad  Man  (Star)  Western   

Friendly  Enemies  (Weber  &  Fields)  Comedy  dr.....  May 

Crimson  Runner  (Priscilla  Dean)  Stromberg  melo  June 

Silent  Sanderson   (Carey)  Cattle— gold  fields   Junej 

Stop  Flirting  (all  star)  Light  comedy   June 

Beauty  and  the  Bad  Man  (Mabel  Ballin).. Drama   July 

Awful  Truth  (Agnes  Ayrcs)  Light  comedy   July 

Texas  Trail  (Carey)  Typical  western   July 


6.300 

s.ioo 

6.317 
5,115 
6.000 
6,000 
5,414 
5,951 
6,618 
6,257 
7,179 

6,669 
5,753 
7.000 
5,015 
6,452 

,  5,530 
6,724 

.  6,214 
6,020 

.  5,656 
5,770 


21..  7,243 


B.  P.  SCHULBERG  PROD. 


U   Breath  of  Scandal  (Blythe)   Society  drama  

11  White  Man  (Joyce)   Jungle  romance   Nov. 

i  Tri fieri  (Batch-Mayo)   Paris  soc.  dr.   Dec 

ll  Capital  Punishment  (Clara  Bow)   Prison  dr  Jan. 

!J  Boomerang  (Clara  Bow)   Comedy-dr  Mar. 

II   Parasite  (Bellamy-Moore- Washburn)  Drama   Jan. 

II   Mansion  of  Aching  Heart*  (all-star)  Melodrama  Mar. 

•I  <C.n  Stra'-*t  (Star  *ast)   Drama   May 

m  Faint  Perfume  (Seena  Owen)  Romantic  drama  June 


TIFFANY  PRODUCTIONS,  INC. 


Souls  for  Sables  Society  drama 

H  The  Sporting  Chance  R.?1"?  drama 

J 
I 


JlLightnin'   Prama  . 

"*  Mora's  for  Men....:  Society  drama 

She  Lodge  in  the  Wilderness  Drama   

Moruan son's  Fi-'ish   Drama   

Tale  of  a  Vanishing  People  Drama   

The   T-avis   Cup  "rama   

The   Wrong  Coat  "rama   

The  Dumb  Head  Drama   

The  Life  of  a  Woman  Drama   


6.288 

4,775 
4,841 
5,161 
5,794 

5.917 
4,720 


6,940 
6.370 
6,626 
5.950 
6714 
5.140 
6.147 
6.107 
6,228 


6,500 
6,500 
6,500 
6.500 
6.500 
6.5nn 
6.5m 

6.500 
6.5<YI 
6.500 


TRUART  FILM  CORPORATION 


Passionate  Youth   Society  drama  .... 

Marrying  Money   Society  drama  .... 

Dollar   Down   Society  drama  .... 

Age   of   Indiscretion  Drama   

"Where  the  Worst   Begins"  Comedy   drama  .. 

The  Hurricane   '.  Drama   

Salvage   Drama   

Romance   Road   Drama   

The  Fighting  Cub  Newspaper  drama 

NOVELTY  SERIES 

Three  in  Exile  

The  Wild  Girl  

Pals 


The  Silent  Witness  

UNITED  ARTISTS 

Dorothy  Vernon  of  Haddon  Hall  (Pickfori)  Romantic  drama   May 

America  (Griffith  prod.)   Historical  drama   Mar. 

Isn't  Life  Wonderful  ?  (Dempster)   Realism   Dec. 

Thief  of  Bagdad  (D.  Fairbanks)   Fantasy   Mar. 

Salvation  Hunters  (Von  Sternberg  prod.). Symbolical  dr  Feb. 

Waking  Up  the  Town  (J.  Pickford-Shearer)'  omedy-dr   April 

Don  Q,  Son  of  Zorro  (D.  Fairbanks)  Typical  Fairbanks   June 

UNIVERSAL 

Robinson  Crusoe   Hysterical  hist  Nov. 

Some  Tomboy  (Wiley)   Comedy   Nov. 

The  Tornado  (H.  Peters)   Melodrama   Nov. 

Sweet  Dreams   Century  comedy   Nor. 

Antony  and  Cleopatra   Gysterical  History   Nov. 

Speed,  Boys  (Trimble,  Bobbles)   ....Century  (kid)   Nov. 

Oh,  Doctor  (R.  Denny)   .Ccr.jedy   Nov. 

Omar  Khayyam  (Hysterical  history)  Comedy   Nov. 

Double  Cross  (Sullivan)   Dram*   Nov. 

Smouldering  Fires  ( Frederick- LaPlante)  ..Drama   Dec 

Hurricane  Kid  (Gibson)   Western  Jan. 

Secrets  of  the  Night  (Kirkwood-Bellamy).  Drama   Dec 

Mad  Whirl  (May  MacAvoy)  Comedy-dr  Dec. 

Saddle  Hawk  (Gibson)   Western  dr.  Mar. 

Fifth  Avenue  Models  (Mary  PhDbin)   Dram*   Jan. 

Up  The  Ladder  (V»lli)   Drama   Jan. 

Let  'Er  Buck  (Gibson)  Western   Jan. 

Dangerous  Innocence  (LaPlante  O'Brien) .  .  Drama   Mar. 

Man  in  Blue  (Rawlinson-Bellamy)   Drama  .Fab. 

Taming  the  West  (Gibson)   ,  Western  Feb. 

Paul  Revere   Hysterical  histy  Dec 

Border  Maid  (Ed  Cobb)   Drama   Dec 

Family  Row  (Messinger)    Comedy   Dec 

Present  Arms  (Wiley)   Comedy   Dec 

Red  Age  (Sullivan)   Drama  Jan. 

Ponce  de  Leon   Hysterical  history   Jan. 

Prehistoric  Man  Hyste  ical  history  Jan, 

Sign  of  the  Cactus  (Hoxie)   Western   Jan. 

Ridin'  Pretty  (Desmond- Forrest)  Western  com.-dr  Jan. 

Looking  Down  (Wiley)   ...Comedy   ..Jan. 

Aggravatin'  Kid  (Messinger)  Comedy   Jan. 

Pistol  Point  Proposal  (Eddie  Polo)  Western  dr.   Jan. 

Whip  Hand  (Billy  Sullivan)  Western  dr.   Jan. 

Rembrandt   Hysterical  histy  Jan. 

Last  Laugh  (Emil  Janninga)   Human  drama   Feb. 

Fighting  Ranger  (Sedgwick-Daugherty). ..  Serial   ,  Feb. 

Roaring  Adventure   (Jack   Hoxie)  Western   Feb. 

Sir  Walter  Raleigh  Hysterical  Histy  Feb. 

Taming  the  East  (Messinger)  Comedy   Feb. 

Tempest  Cody's  Man  Hunt  (Walcamp) ...  Western  series   Feb. 

Seeing  Red  (Billy  Sullivan)  Cowboy  drama   Feb. 

Lost  Chord   (Bert  Roach)  Comedy   Feb. 

Nobody 's  Sweetheart  (Wanda  Wiley)  Century  comedy  Feb. 

Itching  for  Revenge  (Eddie  Gordon)  Comedy   Mar. 

Kicked  About  (Gordon)  Comedy   Mar. 

Puzzled  by  Crosswords  (Gordon)  ...Comedy   Mar. 

Olympic  Game*   ..Hysterical  histy.  Mar. 

Dangerous  Peach  (Al  Alt)   Century  com  Mar. 

Don't  Worry  (Wanda  Wiley)   Century  com  Mar. 

Cowpuncher't  Comeback   ...Mustang  westn,   Mar. 

Storm  King   Mustang  westn.   Mar. 

Both  Barrels  .-.  Mustang  westn.   Mar. 

Girl  Problem   Sweet  16  com.   Mar. 

Headwinds  (H.  Peters- Patsy  R.  Miller) ...  Drama  Mar. 

Fighting  Terror   (Sullivan)  Mustang  westn  Mar. 

Powdered  Chickens  (Edna  Marian)  Century  com.   Mar. 

Tenting  Out  (Neely  Edwards)  Comedy   Mar. 

Burning  Trail  (Wm.  Desmond)  Western   April 

Loaded  Dice  (Ed.  Cobb)  Mustang  western  -April 

Papa's  Pet  (Roach-Edwards-Howell)  Bulls-eye  com  April 

Putting  On  Airs  (Edna  Marian)  Century  comedy   April 

Smoked   Out  Bulls-eye  com  April 

Getting  Trimmed   (Wiley)  Century  com  Apr. 

Raisin  Cain  (Beth  Darlington)  Century  com  Apr. 

Valley  of  Rogues  (Perrin)  Mustang   western  Apr. 

Black  Gold  Bricks  Bullseye  com  Apr. 

Spook  Ranch  (Gibson)  Western   May 

Open   Trail    (Hoxie)  Blue  Streak  westn  May 

Tourists  De  Luxe   Century  comedy   May 

Here's   Your  Hat  Comedy   May 

Line  Runners   Western  reissue   May 

Ridin'  Thunder  (Hoxie)   Western   May 

Raffles  (House  Peters)  Drama   May 

Queen  of  Aces  (Wiley)  Century  comedy  May 

Roaring   Waters  Mustang    western  May 

Wild  West  Wallop  Mustang   western  May 

The  Meddler  (Desmond)  Western  melo  May 

Sleeping  Sickness  (Edwards)  Bulls-eye  comedy   May 

Rolling  Stones  (Chas.  Puffy)  "Fat  man"  com  May 

Love  Sick   (Lake)  Sweet  16  comedy  May 

The  Teaser  (LaPlante-O'Malley)  Comedy-drama   May 

Slick  Articles  (Karr-Engle)  Century  comedy  May 

Locked  Out  Sweet  16  comedy   May 

HI  Show  You  the  Town  (Denny)  Comedy   june 

Nobody    Wins  Sweet  16  Comedy  June 

Showdown    (Art    Acord)  Mustane  western   June 

Price  of  Pleasure  (Valli-Kerry)  Romantic  drama   June 

Sneak  Freely  (Edna  Marian)  Century  comedy   Tune 

v»-irly  Rich  (Chas.  Puffy)  Fat  man  comedy  Tune 

K^rWod  About  fEddie  Gordon)  Century  comedy   Tune 

«iecre  fValli-O'Brien)  Drama   Tune 

Gridiron  Gertie  (Wiley)  Century  comedy   Tune 

Oneen  of  the  Roundup  (Ed  Cobb)  Mustang  western   Tune 

Outlaw  f Perrin-Lorraine)   Mustang  western   Time 

finer  Biscuits   Sweet  16  comedy  Tune 

Ice  Cold   Sweet  16  comedy  June 


5,800 
5,800 
5,800 
5,800 
5,800 
5,800 
5,800 
5,800 
5.803 

5,800 
5,800 
5,800 
5,800 


.  9,351 
,11,442 
.  8,250 
12,000 

4.8R2 

.11.000 


1.. 

I.  . 

15.. 
15.. 
15.. 
22.. 
29.. 
29.. 
29.. 
13.. 

3.. 
20.. 
27.. 

7.. 
24.. 
31.. 

3.. 
28.. 
28.. 
28.. 
20.. 
20.. 
20.. 
27.. 

3.. 

3.. 

3.. 
10.. 
17.. 
24.. 
31.. 
31.. 
31.. 
31.. 

7.. 

7.. 
14.. 
14.. 
14.. 
21.. 
21.. 
21.. 
21.. 

7.. 

7.. 

7.. 
14.. 
14.. 

a.. 

21.. 
21.. 
21.. 
21.. 
28.. 
28.. 
28.. 
28.. 

II.  . 
11.. 
11.. 
11.. 
11.. 
18.. 
18.. 
18.. 
25.. 

2.. 

9.. 

9.. 

9.. 

9.. 
16. 
16. 
16.. 
16.. 
16.. 
23.. 
23.. 
23.. 
23. 
30,., 
30,. 
30.. 

6. 

6.. 

6.. 
13.. 
13.. 
13., 
13.  . 
20. . 
20., 
20.. 
20.. 
20 
20., 


1,000 
2,000 
6,375 
2,000 
1,000 
2,000 
6,587 
1,000 
2,000 
7,356 
5,296 
6,138 
6.184 
4,419 
6,581 
5,922 
5.500 
6,759 
5,624 
5,304 
1,000 
2,000 
2,000 
2,000 
2,000 
1,000 
1,000 
4,938 
4,812 
2,000 
2,000 
2,000 
2,000 
1,000 
6,500 

4.801 

1,008 
2,00s 

2,000 
2,000 
1,000 
2,000 
2.000 
2,000 
2,000 
1,000 
2,000 
2,000 
2,000 
2.000 
2,000 
1,000 
5,486 

2,000 

z/xa 

1,000 
4.783 
2,000 
1,000 
2,000 
1.000 
2,00} 
2,000 
2,000 
1.000 
5,147 
4,800 
2,000 
1,000 
2,000 
4,354 
5,537 
2,000 
2,000 
2,000 
4,890 
1,000 
1.000 
2.000 
6,800 
2,000 
1.000 
7.40T) 
1.000 

2.nnn 

6.618 
2.000 

i.ono 

2.000 
6.426 
2.000 
2  000 
20no 
1.000 
1,000 


460 


MOVING    PICTURE  WORLD 


ILonnnutd  from  feci  ding  fat*) 
Kind  of  Picture 


Review.  Feet 


White  Outlaw  (Hoxie)  Western   June  27..  4,850 

Nicely  Rewarded  (Chas.  Puffy)  Comedy   June  27..  1,000 

Rough  Party    (Alt-Karr)  Century    comedy  June  27..  2.000 

Pronto  Kid  (Ed  Cobb)  Mustang   western,  June  27..  2.00G 

Unwelcome  (Chas.  Puffy)  Comedy   -  June  27..  1,000 

Plenty  of  Nerve  (Edna  Marian)  Century  comedy  July  4..  2,000 

Beauty  and  the  Bandit   (Larkin)  Mustang  western  July  4..  2,000 

Married  Neighbors  (Engle-Darlington)  Century    comedy  July  4..  2.000 

A  Lucky  Accident  (Puffy)  Fat  man  comedy  July  11..  1.000 

Just  in  Time  (Wanda  Wiley)  Century  comedy   July  11..  2,000 

Ropin'  Venus  (Josie  Sedgwick)  Mustang  western   July  11..  2.000 

Knockout  Man  (Perrin-Lorraine)  Reissue  western   July  11..  2.000 

Little  Giant  (Hunter-Murphy  Comedy   July  18..  6,850 

Discord  in  "A"  Flat..  Sweet  16  comedy  July  18..  1.000 

Polo  Kid  (Eddie  Gordon)  Comedy   July  18..  2,000 

Battle  of  Wits  (Josie  Sedgwick)  Western   July  18..  2,000 


VITAGRAPH 


Nov.  22..  6,719 


Beloved  Brute  (De  La  Motte)   Melodrama   

Two  Shall  Be  Born  (Novak  Harlan)   Drama   

Pampered  Youth  (Landis-Calhoun)   Drama  ...   Feb.  21. 

Redeeming  Sin  (Nazimova-Tellegen)   Apache  dr   Jan.  31. 

Fearhound  (Daw-Welch)   Melodrama   1-eb  1*. 

Tides  of  Passion  Drama   May  2. 

Happv  Warrior   Special   July  IS. 

School  for  Wives  (Tearle-Holmquist)  Drama   April  11. 

Baree,  Son  of  Kazan  (Stewart)  Northern   drama   May  30. 

Wildfire  (Aileen  Pringle)  Racing  melo  June  20. 

Steele  of  the  Royal  Mounted  N.  W.  Drama  Tune  27. 

Happy  Warrior   Drama    July  18. 

WARNER  BROTHERS 

How  to  Educate  a  Wife  (star  cast)   Society  drama   

Her  Marriage  Vow  (all-star)   Society  drams   

Cornered  (all-star)   Society  drama   

Lovers'  Lane  (all-star)   Character  drama   Nov.  29. 

Tenth  Woman  (all-star)   Society  drama   

Find  Your  Man  (Rin-Tin-Tin)   Melodrama   Oct.  4. 

This  Woman  (Rich)   Society  drama   Nov.  1. 

Lover  of  Camitle  (all-star)   Romantic  drama   Nov.  29. 

Dark  Swan  (Prevost- Blue-Chadwick)  Drama   Dec.  6. 

Narrow  Street  (D.   Devore  Matt   Moore). .  Light  comedy   Jan.  17. 

Lighthouse  by  the  Sea  (Rin-Tin-Tin)   Melodrama   (an.  10. 

Lost  Lady  (Irene  Rich)   Social  drama   Feb.  7. 

Broadway    Butterfly   (Devore-Landis)  Broadway  dr  

On  Thin  Ice  (Moore-Roberts)  Crook  drama   

Man  Without  a  Conscience  (Rich -Lewis) Drama   •  

Recompense  (Prevost-Blue)  Society  drama   May  2. 

On  Thin  Ice  (T.  Moore-Edith  Roberts) ....  Drama   Mar.  21. 

Bridge  of  Sighs  (Dorothy  MacKaill)   Pathos  dr  Apr.  4. 

My  Wife  and  I  (Rich)  Emotional  drama   May  30. 

Man  Without  A  Conscience  (Louis-Rich) ..  Drama   June  27. 

How  Baxter  Butted  In  (M.  Moore-Devore)Comedy   July  4. 


MISCELLANEOUS 
IVAN  ABRAMSON 

Lying  Wives  (C.  K.  Young)   Domestic  dr  

ARTCLASS  PICTURES  CORP. 


6,640 

6.227 
5,700 

6.279 

7.865 
6.182 

6.89.1 
6.550 
5.700 
.  7,865 


6,000 
7,100 
7,300 
5,100 
6.250 
7.300 
7.100 
7,180 
6.800 
6,700 
6.700 
6,700 
7,705 
7^98 
645* 
7,480 
7,046 
6,694 

7.182 
6,592 


.May    2..  7,000 


Biff  Bang  Buddy  (B.  Roosevelt)  Thrill  dr  Sep.  20. 

Fast  and  Fearless  (Buffalo  Bill,  Jr.)  Thrill  dr  Sep.  27. 

Walloping  Wallace  (B.  Roosevelt)   Thrill  western   Oct.  11. 

Hard  Hiftin'  Hamilton  (Buf.  Bill,  Jr.)  Thrill  western   Oct  18. 

Gold  and  Grit  (B.  Roosevelt)   Thrill  dr  April  11. 

Bringing  Home  the  Bacon  (Buffalo  Bill) ..  Thrill  dr  

After  Six  Days   Biblical  spec  

Woman  Who  Believed  (Ann  Luther)   

Deeralayer  (J.  W.  Kerrigan)   ,  

On  the  Go  (Buffalo  Bill,  Jr.)   Western   Apr.  4. 

Reckless  Courage  (Buddy  Roosevelt)   Thrill  western   May  2. 

Quicker  'N  Lightning  (Buffalo  Bill,  Jr.) .. .Thrill  drama   June  6. 

Tearin'  Loose  (Wally  Wales)  Stunt  western   June  13. 


4. 500 
4.500 
4,700 

.5.000 
4,650 
4,650 

10,000 
5,700 
5.000 
4.825 
4,851 
5.000 
5,000 


ATLAS  DISTRIBUTING  CORP. 

Cyrano  de  Bergerac  (Italian  cast)  Famous  novel   July  18.. 

BANNER  PRODUCTIONS 

The  Truth  About  Wives   Sherman-Hampton   Aug.   2..  5.600 

The  Man  Without  a  Heart   Novak-Harlan   Aug.   2..  6.000 

Those  Who  Judge   All  star   Aug.    2..  5,700 

Empty   Hearts   Bow- Bowers    6.300 

Daughters   Who   Pay    .   All  star  cast  May  30..  5,800 


B.  C.  R.  PRODUCTIONS 

alina  of  the  Ice  Lands  Eskimo  life   July   11..  5,700 


COLUMBIA 

Battling  Fool  (R    Fairbanks)   prize  fight   

Foolish  Virgin  (E.  Hammerstein)   Social  drama   

Price  She  Paid  (A.  Rubens)   Marriage  dr  

Fight  for  Honor  (Fairbanks-Novak)   Railroad  dr  

Midnight  Express  eHammerstrinl  ...  Railroad  melo.   TVc  6. 

After   Business   Hours    (Hammerstein)  Domestic  melo  July  4., 

C.  C.  BURR 

Speed  Spook  (J.  Hines)   Thrill  drama    Aug.  30. 

Average  Woman  (Pauline  Garon)   Drama   Feb.  9. 

Lend  Me  Your  Husband  (Kenyon)   Drama  

Youth  for  Sale  (S.  Holmquist)   Drama    Oct.  18.. 

The  Early  Pird   (Hines)   Comedy    Dec.  27. 

Crackerjack  (Hines)  Typical  comedy   May  23. 

CHADWICK  PICTURES  CORP. 

Painted  Flapper  (all-star)   Comedy -drama   Oct.  25.. 

I  Am  the  Man  (L.  Barry  more)   Dom.  melo.   Nov.  1. 

Flattery  (Bowers)   ..Political  dr  Nov.  8. 

Tomboy  (Devore-Rawlinson)   Melodramatic  com  Ian.  3. 

Midnight  Girl  (Lila  Lee)  Drama   Mar.  28. 

Wizard  of  Oz  (Larry  Semon)  Slapstick  com  Apr.  25. 


4,975 
5.900 
5,957 
4.570 

S.»C 

5,600 


6,000 
6,400 
6.700 
6.500 
7,000 
6.700 


5.600 

s.om 

6.onr. 

6.300 


Kind  of  Picture 


July  25,  192 


Heview  Fa 


Man  of  Iron  (L.  Barrymore)  Drama   July  4..  64 

American  Pluck  (G.  Walsh)  Action  melodrama   Julv  11..  5,9 

Unchastened  Woman  (Theda  Bara)  Domestic  drama   

Some  Pun'kins  (Chas.  Ray)  Rural  com.-dr  

Prince  of  Broadway  (G.  Walsh)  Action  romance   

The  Bells  (L.  Barrymore)  Drama  

Perfect  Clown  (Larry  Semon)  Tvpical  comedy   

Blue  Blood  (G.  Walsh)  Act  ion  romance   

DAVIS  DISTRIBUTING  CORP. 

Tales  of  1.001  Nights  (French  Cast)  Arabian  Nights   Feb  14..  6,31 

Red  Love  (Lowell-Russell)  Indian  drama   May  23..6J1 

Fighting  Courage  (Ken  Maynard)  Action  western   Tuly  11..  5,01 


GINSBERG  DISTRIBUTING  CORP. 


Love  Gamble  (Lillian  Rich)  Melodrama   

Before  Midnight  (Wm.  Russell)  Crook  melodrama 


July 
•July 


3 


INDEPENDENT  PICTURES  CORP. 


Blood  and  Steel  (Desmond-Holmes)   Society  dr   5,01 

Calibre  45  (F.  Farnum)   Western  dr   4,9 

Courage  (F.  Famum)   Western  dr   ifi 

In  Spider's  Web  (Alice  Dean)   Melodrama    6,0 

Moonshine  (B    Cody)   Western    4,9 

Drug  Store  Cowboy  (F.   Famum)   Western  com  dr   Feb     r..  4J! 

Riders  of  Mystery  (Bill  Cody)   Western   May    2..  5,0C 

Gambling   Fool  (F.   Farnum)   Western   May   9..  5 

Fighting  Sheriff  (Bill  Cody)  Western   May  23..  5« 

Border  Intrigue  (F.  Farnum)  Western   May  30. .  5,0t 

LEE-BRADFORD  CORP. 

Pearl  of  Love  (Leslie)   6,0 

Lights  of  London  (Wanda  Hawley)   6,0 

Passion's  Pathway  (Estelle  Taylor)   6,(~ 

Unrestrained  Youth  (Brandon  Tynan)  6, 

Passionate  Adventure   (Joyce-Brook)   8, 

Way  Down  Upon  the  Swanee  River  6 

Wolfblood  (M.  Gay  ton)  6, 

LUMAS  FILM  CORP. 

Overland  Limited   R.  R.  melodrama   6J 

A  Little  Girl  in  a  Big  City  Heart  int.  se   6J 

His  Masetr's  Voice  (Thunder,  dog)  Animal  dr   5i 

Shadow  on  the  Wall  Crock  drama   6,61 

Police    Patrol   Melodrama    5.8 

Part-Time  Wife   Drama    6,0f 

RAYART 

Battling  Brewster  (Farnum)   15  ep.  ser  

Easy   Money  (All-Star)  Drama   

Butterfly  Comedies  (Gloria  Joy)   

Super  Speed  (Reed  Howes)   Automobile  com.-dr. 

Geared  to  Go  (Howes),  Drama   

Right  Man  (Larkin)   Drama  

Winning  a  Woman  (Perrin-HUl)   Drama   

Getting  'Em  Right  (Larkin)   Drama   

Snob  Buster  (Howes)   Drama   

Quick  Change  (Larkin)   Drama   

Youths  Gamble   (Howes)   Drama   

Double  Fister  (Per rin)   Drama   

Fear  Fighter  

Crack  O'  Dawn  

Goat  Getter  


6.0S 


...Feb.  7. 


RED  SEAL  PICTURES  CORP. 

Cartoon  Factory   Cartoon  nov  Jan.  24. 

Mother  Goose  Land  Cartoon   Jan.  24. 

Storm  (Out  of  Inkwell)   Cartoon   Mar.  21.. 

Do  You  Remember   Scenic  novelty   Mar.  21.. 

Animated  Hair  (Issues  R  and  UU)  Marcus  cartoon   Mar.  28. 

Film  Facts  (Issue  D)  Magazine   Mar.  28., 

Ko-Ko  the  Barber  (Out  of  Inkwell)  Cartoon  novelty   Mar.  28. 

Day   With  the   Gypsies  Screen  Gem   April  11.. 

Animated  Hair  Cartoon   F  Novelty   April  11.. 

Shakespeare    (Special)  Life  of  poet  Apr.  18.. 

Film  Facts  (Issue  E)  Magazine                            Apr.  18.. 

Suwanee   River  Song  Car-tune  Apr.  25.. 

Hair  Cartoons  (Subject  RR)  Marcus    cartoon  Apr.  2S.. 

Hair  Cartoons  (Issue  0.  O.)   Marcus  cartoon   May  2.. 

Big  Chief  Ko-Ko  (Out  of  Inkwell)   Fleischer  cartoon   May  2.. 

River   Conway   Scenic   May  9.. 

Ko-Ko  Trains  'Em  (Out  of  Inkwell)   Fleischer  cartoon  May  9.. 

Hair  Cartoons  (Issue  K  K)  Marcus  cartoon   May  23., 

Marvel9  of   Motion  Novelty   May  30.. 

Daisy    Bell  Song  Cartoon  May  30.. 

Ko-Ko  Sees  Spooks  Fleischer  cartoon   June/ 13.. 

Hair  cartoons   Marcus  cartoon   June  20.. 

Ko-Ko  Celebrates  the  Fourth  Fleischer    cartoon  July  4., 

Hair  Cartoon   Marcus  cartoon  July  4.. 

RUSSELL  PRODUCTIONS 

Passing  of  Wolf  MacLean  (All-Star)   Western  melo  Nov.  29. . 

Courageous  Coward  (Jack  Meehan)   Western   Dec.  6.. 

WM.  STEINER  PROD. 

Virtue's  Revolt  (Thornton)   Stage  melodrama    Ort    11 . . 

On  Probation  (Edith  Thornton)   Drama  Dec.  13., 

Across  the  Jead  Line   Western   

Always  Ridin'  to  Win   Western   

Hidden  Menace   Stunt  dr  

Branded  a  Thief   Western   

Verdict  of  the  Desert   Western   

Valley  of  Vanishing  Men   Western   

Trouble   Buster  (Leo   Maloney)  Western   Feb.  21., 


SERING  D.  WILSON 

Wonder  Book  (Kellycolor)  Series   Apr.  25. 

Thundering  Waters  (Kellycolor)  Niagara    Falls  Apr.  25. 

In  a  Cottage  Garden  Kellycolor)  Floral  subject  Apr.  25. 

Flying  Elephant   (Kellycolor)  Novelty   Apr.  25. 


62S 
700 
700 

650 


July  25,  1925  MOVING    PICTURE    WORLD  461 


462 


MOVING    PICTURE  WORLD 


July  25,  1925 


PPJ3J  ECTION 


EDITED  BY  F.  H.  RICHARDSON 


"For  High  Brows" 

Gosh!  S.  Glauber,  projectionist,  Colonial 
Theatre,  Brooklyn,  writes  about  electrons, 
and  how  they  revolve  in  their  orbits  and — 
gosh!  Here  is  the  letter.  I'll  print  it  just 
to  show  him  I'm  not  afraid  of  him.  He 
says : 

In  the  projection  department  of  June  6, 
in  your  comment  on  the  reply  of  Brothers 
Clark  and  Thoreaus'  answer  to  Bluebook 
School  question  No.  267,  you  ask  what  it  is 
that  forces  the  current  back  to  the  generator 
if  we  are  to  assume  that  the  entire  volt- 
age is  consumed  in  overcoming  the  resistance 
in  the  electric  power  devices  in  the  circuit, 
etc. 

It  is  well  known  that  electric  current  in 
or  on  an  electric  circuit  is  very  similar  in 
its  action  to  water  in  a  hydraulic  circuit,  and 
as  water  is  present  in  all  parts  of  a  hydraulic 
circuit,  so  is  electric  current  (electrons)  al- 
ways present  in  all  parts  of  an  electric  cir- 
cuit, and  that  the  electric  generator  furnishes 
the  pressure  to  overcome  the  resistance  of 
the  circuit,  just  as  does  the  dump  in  the 
hydraulic  circuit.  — 

Let  us  now  examine  the  action  of  the 
hydraulic  circuit,  but  for  the  sake  of  clear- 
ness let  us  substitute  steel  balls  for  water, 
as  per  diagram  1. 


0 


°0000Q0©©©©( 


^ — *  inrm 


There  are  twenty-six  balls  in  the  diagram, 
each  are  numbered.  Below  is  a  pump,  or 
wheel,  of  which  wings  A  B  hold  ball  No.  1 
in  place.  Above  is  what  is  supposed  to  be 
a  motor,  wings  C  D  of  which  are  held  in 
position  by  ball  15.  These  balls  are  all 
presumed  to  be  in  contact  with  each  other, 
and  carried  in  a  pipe  just  a  bit  larger  than 
themselves. 

It  is  of  course  seen  that  under  this  con- 
dition if  the  wheel  representing  the  pump 
be  rotated  counter  clockwise,  wings  A  B  will 
force  ball  No.  1  one  space  to  the  left,  and 
this  will  automatically  shift  all  the  balls  the 
same  distance,  in  the  same  direction,  which 
process  will  be  repeated  every  time  the 
pump  wheel  rotates  one-sixth  of  a  turn. 

It  is  of  course  seen  that  this  shifting  of 
the  balls  will  rotate  the  wheel  representing 
the  motor,  and  in  the  same  direction. 
Absolutely  no  time  is  lost  in  this  shifting 
of  balls.  By  that  I  mean  that  when  ball  No. 
1  moves,  every  ball  in  the  circuit  moves  at 
precisely  the  same  instant  of  time  and  pre- 
cisely the  same  distance-.  The  force  nec- 
essary to  move  ball  No.  1  is  the  force  nec- 
essary to  overcome  the  resistance  of  the 
motor,  for  the  time  neglecting  the  inertia 
and  comparatively  slight  resistance  of  the 
walls  of  the  pipes. 


Bluebook  School 


Question  No.  331 — (Thii  is  a  "prac- 
tical" question,  submitted  by  G.  F. 
Doe,  Chicago,  111.)  If  you  have  a  220 
volt  induction  motor,  is  it  possible  to 
get  satisfactory  service  from  it,  by 
changing  its  connections,  on  110  volt 
alternating  current,  single,  cycle,  two 
iyele  or  three  cycle? 

Question  No.  332 — Explain  commuta- 
tion— how  is  direct  current  obtained 
from  an  altesnating  cusrent  dynamo 
armature  ? 

Question  No.  333 — Are  all  dynamo 
armature  coils  inter-connected? 

Question  No.  334 — Describe  an  ordi- 
nary elementary  generator  such  as  is 
illustrated  in  accompanying  drawing. 


Question  No.  335 — Upon  what  will 
the  voltage  of  the  generator  illustrated 
in  accompanying  cut  depend? 


IT 


Let  us  now  examine  diagram  II,  which 
represents,  at  A,  six  atoms  of  matter  not 
electrically  connected  in  any  circuit.  Within 
each  atom  there  are  five  electrons  (Gr-r-r-r. 
Ed.),  revolving  about  their  respective  cir- 
cuits (orbits). 

At  B  these  same  electrons  are  electrically 
connected  in  an  electric  circuit.  You  will 
note  that  an  electron  is  passed  left  to  right 
from  atom  to  atom  at  the  same  instant. 
(I'm   getting  dangerous.  Ed.). 

Examining  an  electric  circuit  we  will  try 
to  compare  it  to  the  circuit  of  balls  in 
diagram  I,  for  the  sake  of  simplicity  sub- 
stituting a  dry  cell  for  the  dynamo  or  gen- 
erator. 

The  chemical  action  of  the  battery  is  such 
that  it  will  cause  the  atoms  of  the  anode, 
which  is  exposed  to  the  electrolysis,  to  loose 
some  of  its  electrons,  which  same  would  be 
transferred  to  the  nearest  atom  of  the  elec- 
trolysis (Wow!  Ed.),  and  at  the  same  time 
cause  the  latter  to  loose  electrons  to  their 
neighbors,  and  so  on  to  the  atoms  of  the 
cathode,  and  to  the  external  circuit  and  back 
to  the  anode.  •  •  •  •  The  force  causing  the 
first  number  of  electrons  to  leave  the  anode  Is 
equal  to  the  force  which  is  required  to  over- 
come the  resistance  encountered  by  the  cur- 
rent from  positive  back  to  negative  of  the 
battery,  or  generator.  That  is  to  say,  prac- 
tically all  the  E.  M.  F.  is  consumed  in  over- 
coming the  total  resistance. 

The  asterisks  above  represent  about  three 
closely  written  pages  of  matter,  but  I  think 
I    have   used   sufficient   So   make  Brother 


Glauber's  argument  clear.  It  is  the  electron 
THEORY.  It  is  very  similar  to  the  "mole- 
cular bombardment"  theory,  as  I  understand 
it.  I  have  always  balked,  or  at  least  what 
little  mind  I  have  has  balked,  at  accepting 
any  theory  which  presumed  that  any  actual 
thing  traveled  over  or  through  a  wire  at 
the  rate  of  (as  I  remember  it — maybe  I'm 
in  error  as  to  speed)  close  to  eight  thousand 
miles  per  second. 

Certainly  electricity  is  some  sort  of  an 
impulse,  but  just  as  certainly  the  electron 
theory,  as  set  forth,  don't  appeal  to  my  mind 
as  the  answer  to  the  query  I  put.  Frankly, 
Brother  Glauber,  I  think  I  will  never  get 
a  satisfactory  answer  unless  some  one  finds 
out  for  sure  (theories  not  admitted)  just 
what  electricity  is  before  I  die — and  I  doubt 
that  being  done,  though  it  may  be. 


Fade'Away  Reasons 

A  projectionist  out  in  that  gr-r-r-rand  old 
state  of  Illinois  wants  to  know  the  under- 
lying reason  why  some  screen  surfaces  give 
"fade-away,"  and  other  do  not;  also  he  asks: 
"It  has  been  stated  that  in  several  large 
theatres  it  has  been  found  necessary  to  re- 
place the  projector  intermittent  movements 
frequently  on  account  of  the  long  projection 
distance.  They  said  that  unsteadiness  was 
more  pronounced  at  such  great  distance,  with 
which  statement  I  could  not  agree,  though 
after  studying  the  matter  I  was  unable  to 
arrive  at  a  satisfactory  conclusion,  hence  am 
asking  you. 

"In  discussing  this  matter  with  a  brother, 
he  advanced  the  theory  that  the  point  where 
the  light  rays  crossed  in  front  of  the  lens 
acted  as  a  fulcrum,  and  any  unsteadiness  was 
therefore  increased  as  projection  distance 
was  increased.  However,  it  seems  to  me 
that,  with  a  picture  of  given  size  at  a  long 
or  short  distance  of  projection  there  would 
be  no  appreciable  difference." 

As  to  the  screen  and  fadeaway,  those  with 


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July  25,  1925 


MOVING   PICTURE  WORLD 


463 


Bluebooks  can  have  the  matter  explained  by 
reading  pages  222  and  223,  and  parts  of 
pages  225  and  226  and  examining  figures 
66  and  67. 


In  the  drawing  you  see  screen  surface 
A  A,  the  left  end  of  which  is  what  is  called 
a  "good  diffusing  surface"  and  the  right  hand 
end  a  poor  diffusing  surface.  You  will  ob- 
serve that  ray  B,  being  incident  upon  the 
good  diffusing  surface,  is  "broken  up"  and 
reflected  evenly  in  every  direction,  which 
means  that  a  person  who  views  the  screen 
from  an  agle  will  have  just  as  much  light 
reflected  in  his  direction  as  will  the  chap 
seated  directly  in  front  of  the  point  where 
ray  B  is  incident  upon  the  screen.  A  light 
ray  is  said  to  be  "incident"  upon  a  surface 
when  it  meets  that  surface. 

Ray  C,  however,  is  incident  upon  the  poor 
diffusing  surface,  and  as  you  may  see  by 
the  drawing,  it  is  not  reflected  evenly  in 
every  direction,  but  mostly  almost  directly 
back  within  the  angle  B  D.  With  such  a 
screen  surface  a  person  seated  within  the 
angle  indicated  by  B  D  will  see  a  brighter 
light  from  this  ray— and  all  other  rays  in- 
cident upon  the  surface  at  or  near  that  point, 
than  he  could  see  from  any  point  of  view 
with  the  good  diffusing  screen,  BUT  on  the 
other  hand,  when  he  gets  outside  that  nar- 
row angle  he  will  have  a  poorer  light  than 
he  would  have  at  any  point  of  view  with 
the  other  surface. 

I  shall  not  explain  further,  because  I  think 
the  good  brother  has  a  Bluebook,  and  if  he 
has  a  further  study  of  its  pages  will  en- 
lighten him. 

I  will  add  this,  however:  A  smooth, 
polished  surface,  such  as  a  mirror,  diffused 
light  only  to  a  very  small  degree.  It  re- 
flects almost  entirely  along  the  lines  of  the 
law  that  the  "angle  of  reflection  equals  the 
angle  of  incidence,"  as  per  figure  222  of  the 
Bluebook.  On  the  other  hand  a  surface 
which  is  optically  rough— such  as,  for  in- 
stance, plaster,  breaks  the  incident  ray  up 
and  reflects  it  according  to  the  drawing 
herewith  shown,  the  extent  of  "breaking  up," 
hence  the  degree  of  perfect  diffusion,  being 
dependent  upon  how  optically  rough  the 
surface  is. 

"Rough" 

However,  remember  that  there  is  a  dis- 
tinct difference  between  the  term  "rough" 
and  "optically  rough."  The  rough  sur- 
face may  be  optically  smooth,  as,  for  in- 
stance, ribbed  glass.  The  optically  rough 
surface  may  be  what  we  would  call  smooth, 
such  as  fine  bleached  muslin,  paint,  kalso- 
mine  or  plaster.  The  term  "optically  rough" 
I  have  merely  coined  in  the  effort  to  make 
the  idea  clear  to  you. 

As  to  the  projector  intermittent  and  un- 
steadiness, whoever  told  you  that  was  him- 
self in  error.  Distance  of  projection  would 
make  no  difference  in  unsteadiness  in  any 
movement  which  was  inherent  in  the 
mechanism  itself,  though  picture  size  would. 

On  the  other  hand,  any  movement  of  the 
projector  as  a  whole,  due  for  instance,  to 
an  unsteady  floor,  would  be  magnified  at 
the  screen,  if  the  unsteadiness  were  such  as 
rocked  the  projector  backward  and  forward, 
but  the  "fulcrum"  would  not  be  at  the  point 


in  front  of  the  lens  where  the  rays  cross, 
but  at  the  lens  itself.  If  your  lens  have  a 
6-inch  E.  F.,  and  the  aperture  moved  up 
and  down  (not  sidewise — that  would  not  be 
increased  at  the  screen  in  any  degree,  unless 
there  were  a  twisting  movement  1  /64th  of 
an  inch  with  relation  to  the  E.  F.  point  of 
the  lens,  then  the  movement  on  the  screen 
would  be  (projection  distance  SO  feet)  100 
times  1  /64th,  or  about  one  and  six-tenths 
inches  It  would  be  100  times  l/64th  instead 
of  fifty  times  that  figure,  because  the  E.  F. 
is  only  half  a  foot. 

On  the  other  hand  if  the  projection  dis- 
tance be  100  feet,  then  the  movement  would 
be  200  times  1  /64th  of  an  inch,  or  a  little 
more  than  3.1  inches.  If  I  am  in  error  in 
my  figuring  of  this  you  can  check  me  up. 
Anyhow  what  I  have  tried  to  show  you  is 
the  difference  in  picture  movement  which 
emanates  in  the  projector  mechanism,  and  is 
confined  strictly  to  the  action  within  the 
light  beam  boundaries  at  the  screen,  and 
movement  which  involves  the  light  beam  as 
a  whole,  causing  it  to  move,  as  a  whole,  at 
the  screen,  which  latter  the  mechanism  of 
the  projector  cannot  do.  To  move  the  light 
beam  as  a  whole  at  the  screen,  either  the 
lens  or  the  aperture,  or  both,  themselves 
move. 


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Peerless  Arc 

Walter     Munn,     Projectionist,  Braumarl 

Theatre,  Iron  Mountain,  Michigan,  appears 

to   like   the    Peerless    reflector    type  lamp 

equipment.    At  least  I  infer  from  what  he 

says  that  he  does.    Judge  for  yourself.  Here 

is  his  letter  : 

Dear  Brother  Richardson:  I  was  much  in- 
terested in  your  comments  on  the  Peerless 
reflector  type  lamp  equipment,  in  a  recent 
issue  of  Moving  Picture  World.  As  we  were 
among  the  very  first  to  install  them  I  thought 
you  might  be  interested  in  hearing  of  the 
success  here. 


Peerless  Equipment  As  It  Looks 

When  our  new  Braumart  Theatre  opened 
I  pulled  twenty  amperes,  using  the  Peerless 
lamps.  The  picture  is  a  sixteen  footer,  and 
the  screen  a  "Raven."  I  found  the  illumina- 
tion too  brilliant,  and  reduced  to  seventeen 
amperes.  The  theatre  seats  1,000,  all  on  one 
floor.  I  enclose  some  small  photographs  to 
give  you  some  idea  of  the  theatre  auditorium 
and  the  Peerless  equipment. 


No  "Knot  Hole"  Ports  Here 

Brother  M  unn,  I  thank  you  for  the  report, 
but  must  call  your  attention  to  a  few  things, 
not  in  the  way  of  criticism,  but  to  direct 


464 


MOVING    PICTURE  WORLD 


July  25.  1925 


your  attention  to  the  fact  that  a  report  of 
performance  may  be  a  bit  misleading  unless 
one  knows  ALL  the  facts. 

In  the  first  place  please  understand  that 
I  believe  the  Peerless  to  be  strictly  high- 
grade  equipment.  I  am  firmly  convinced 
that  the  twenty  to  twenty-five  ampere  re- 
flector type  arc  can  be  made  to  duplicate 
the  performance  of  a  well  handled  75  to  80 
ampere  D.  C.  ordinary  arc. 

However,  when  you  say  your  screen  was 
too  brilliant  with  20  amperes,  that  statement 
must  be  accompanied  by  other  information 
in  order  that  we  avoid  possible  error,  in 
forming  our  conclusions. 

In  the  first  place,  remember  that  all  the 
equipment,  including  the  screen,  was  new, 
hence  giving  probably  as  nearly  its  maxi- 
mum performance  as  it  could  ever  be  ex- 
pected to.  I  would  say  that  after  six  months 
there  may  be  a  considerable  falling  off.  That 
is  in  the  very  nature  of  things.  I  have  often 
objected  to  statements  of  efficiency  which 
have  been  made  after  shop  tests.  Such  per- 
formances will,  in  all  human  probability, 
vary  from  what  the  performance  will  be 
after  the  equipment  has  been  in  actual  serv- 
ice for  a  short  while,  and  the  variance  may 
be  very  great  indeed  if  the  equipment  falls 
into  inexpert  hands. 

In  your  case  at  the  end  of  six  months 
the  screen  surface  will  have  dulled  to  some 
extent.  It  will  not  have  quite  the  reflective 
power  it  had  when  new.  That  is,  I  think, 
true  of  any  screen,  except  possibly  the  glass 
bead  surface,  and  I  am  not  so  sure  but  that 
also  would  show  a  falling  off,  though  the 
surface  of  the  glass  would,  of  course,  not 
suffer  from  time. 

Therefore  the  exact  performance  of  the 
equipment  could  be  better  judged  after 
from  three  to  six  months'  use.  If  you  have 
had  it  that  long  I  would  like  to  hear  from 
you  as  to  exactly  how  the  equipment  has 
"stood  up."  There  is  much  complaint  about 
reflector  type  lamp  reflectors  not  standing 
the  gaff.  I  would  appreciate  reports  from 
projectionists  using  various  makes  of  re- 
flector type  arc  lamps,  as  to  what,  if  any, 
trouble  of  this  sort  they  have  experienced. 

Another  Thing 

Another  thing:  If  your  auditorium  is  fairly 
well  lighted  and  the  sixteen  foot  picture 
was  "too  brilliant,"  using  a  high  diffusive 
power  screen,  then  that  is  indeed  a  remark- 
able performance.  If,  however,  the  audi- 
torium is  rather  dark,  or  quite  dark,  that 
would  be  something  else  again.  Screen 
illumination,  or  brilliancy,  is  largely  a  mat- 
ter of  light  tones  and  contrasts,  you  know. 

Two  screens  which  the  photometer  tells 
us  are  illuminated  to  exactly  the  same  de- 
gree of  brilliancy,  will  appear  entirely  dif- 
ferent in  brilliancy  to  our  eyes,  if  one  be 
illuminated  with  a  white  light  and  the  other 
with  a  light  slightly  tinted  with  amber  or 
yellow. 

Also  two  screens  which  give  the  same 
photometric  reading  will  appear  totally  dif- 
ferent as  to  brilliancy  if  one  be  in  a  well 
lighted  auditorium  and  the  other  in  a  dark 
auditorium. 

You  will,  therefore,  see  that  your  "too 
bright  screen"  means  very  little,  unless  we 
know  just  what  the  conditions  of  contrast 
are  as  between  it  and  the  auditorium. 

More  Details 

Now  please  don't  think  I  am  criticizing 
yQU.  Your  report  is  entirely  acceptable,  only 
next  time  try  and  give  more  details. 

As  to  the  photographs,  I  would  draw  the 


attention  of  those  who  object  to  large  pro- 
jection room  port  openings  to  these.  At  a 
guess  I  would  say  they  are  two  feet  high 
by  three  wide — the  large  ones. 

Dangerous?  Not  so,  for  the  fire  shutter 
will  close  them,  to  all  intents  and  purposes, 
as  quickly  as  they  would  the  glorified  knot 
holes  still  insisted  on  in  some  localities. 

Noise?  Well,  yes,  but  if  that  proves  ob- 
jectionable, they  may  be  covered  with  a 
hinged  frame  in  which  plate  glass  is  em- 
bedded, with  a  hole  cut  therein  for  occa- 
sional unobstructed  observation  of  the 
screen.  The  projectors  certainly  do  look 
small  with  the  little  lamphouse  of  the  Peer- 
less. LET  US  HEAR  FROM  OTHERS 
USING  REFLECTOR  TYPE  LAMPS  AS 
TO  THEIR  EXPERIENCE,  ESPECIALLY 
AS  REGARDS  THE  MIRROR  BACKING. 


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State  Theatre  Building 

Scranton,  Penna. 


Location  of  Switches 

Walter  Munn,  Projectionist,  Brauniont 
Theatre,  Iron  Mountain,  Michigan,  sends  us 
the  following  epistle,  all  written  in  green 
ink,  though  he  evidently  is  no  greenhorn  : 

May  I  direct  attention  to  one  phase  of 
projection  room  practice,  or  construction, 
which  has,  so  far  as  I  am  aware,  not  been 
given  the  attention  its  importance  warrants. 
It  is  the  matter  of  intelligently  locating  the 
various  switches,  control  levers  and  handles 
used  during  the  progress  of  a  performance. 
In  altogether  too  many  cases  the  location  of 
these  things,  which  is  so  vital  to  the  suc- 
cessful handling  of  a  show,  is  left  either  to 
an  electrician  or  an  architect,  instead  of  a 
projectionist.  This  course  usually  results  in 
the  projectionist  thereafter  working  under 
more  or  less  unnecessary  difficulties — 
difficulties  which  could,  as  easily  as  not, 
have  been  avoided. 

This  is  especially  of  importance  in  theatres 
large  enough  to  be  fully  equipped,  yet  not 
large  enough  to  justify  the  employment  of 
two  projectionists  to  the  shift.  In  such  cases 
one  man  must  handle  two  motion  picture 
projectors,  a  dissolving  stereopticon  and  a 
spotlight,  along  with  dimmers,  curtain  con- 
trols, etc.  (Brother  Munn  says:  "Two 
machines,  a  double  dissolving  stereopticon. 
a  spotlight,  dimmers,  curtain  controls,  etc." 
May  I  ask  him  if  it  is  not  a  fact  that  ALL. 
those  devices  are  not  "machines?"  And  if  so 
why  single  out  the  projectors  and  tack 
"machine"  to  them.  Also  a  dissolving 
stereopticon  is  correct — not  a  "double  dis- 
solver."  There,  darn  yuh!  Use  correct  terms 
or  I'll  take  you  out  to  the  woodshed.  Ed.). 
Me  is  apt  to  have  momentary  delays,  or 
anyhow  some  sort  of  a  bobble  In  the  pro- 
gram, if  he  must  move  from  projectors 
to  spot,  or  from  dissolver  to  dimmers,  etc. 
No  great  time  involved,  certainly,  but  Just 
the  same  a  delay  of  even  a  few  seconds  ought 
not  to  occur  in  any  program,  unless  it  be 
unavoidable,  and  it  is  entirely  unavoidable 
if  the  various  things  be  correctly  located. 

Projectionists  in  this  type  of  theatre  should 
be  especially  careful  in  the  planning  of  the 
location  of  the  various  switches  and  controls. 
Effort  and  thought  expended  in  careful,  in- 
telligent planning  of  such  things  is  effort 
and  thought  well  expended. 

A  very  satisfactory  plan  is  in  use  here  in 
the  Braumart  Theatre.  The  control  switches 
for  all  equipment  are  grouped,  in  order  that 
the  operations  which  should  be  simultaneous 
may  be  so.  From  either  of  two  gang  switch 
boxes  any  piece  of  equipment  may  be 
started  or  stopped.  Three-point  switches 
are  used  on  all  motor  circuits,  including  cur- 
tain control  and  magnetic  dowsers.  One  of 
these  gang  boxes  is  placed  bewteen  the  two 
motion  picture  projectors  (You  have  it  right 
here — why  the  "machines"  in  the  go  off? 
Ed.),  and  the  other  between  the  right  hand 
projector  and  the  spotlight. 


The  dimmer  handles  are  within  easy  reach 
from  the  spotlight.  All  arc  lamps,  including 
the  dissolver  lamps,  are  equipped  with  mag- 


July  25,  1925 


MOVING    PICTURE  WORLD 


465 


netic  dowsers,  which  can  also  be  controlled 
from  either  gang  box. 

This  arrangement  makes  it  possible  for 
one  man  to  handle  our  equipment  without 
a  second  of  delay.  From  beside  his  pro- 
jector or  spotlight  the  projectionist  has 
every  piece  of  equipment  within  control, 
which  results  in  smooth  running  programs 
regardless  of  how  many  overtures,  organ 
numbers  with  slides  or  vaudeville  acts  there 
may  be. 


o 

o  o  o  o 

o 

o  o  o  o 

t      t      t  t 

J.ptOTtCTO*  * 

v.piiff scroti  Mse*s 
g.pRoTtcTOK  B 


t-D/SSOLVf* 

x-CURTfi/*  CCmoO- 
0  mro/l 


Of  course  it  costs  a  bit  more  to  wire  a 
projection  room  in  this  manner,  but  the  addi- 
tional cost  is  fully  justified.  The  snap 
switches  on  the  projectors  are  not  used  at 
all.  the  ones  in  the  gang  boxes  taking  their 
place. 

Yes,  you  certainly  are  dead  right,  Brother 
Munn.  Not  only  are  carefully,  properly 
grouped  switches  and  controls  necessary  to 
smooth  operation  when  there  is  but  one  man 
on  duty,  but  also  such  an  installation  makes 
for  better  work  and  the  saving  of  much  use- 
less labor  even  when  two  men  are  on  duty. 

I  venture  the  assertion  that  not  one  pro- 
jection room  in  ten,  even  in  the  more  modern 
installations,  has  switches  and  controls 
placed  in  the  best  possible  manner.  Even 
projectionists  either  do  not  seem  to  sense  the 
importance  to  them  of  carefully  placed  and 
grouped  switches  and  controls,  or  else  they 
must  not  like  to  do  things  the  easiest  and 
best  way.  I  have  often  and  often  had  a 
high  grade  projectionist  boast,  as  he  showed 
me  his  installation,  that  he  planned  the 
whole  thing — sometimes  saying  that  he  had 
a  free  hand  to  do  anything  he  liked — and 
have  noted  an  almost  utter  lack  of  intelli- 
gent grouping  and  placing  of  switches  and 
controls. 

Brother  Munn  says  the  comparatively 
email  aded  cost  of  wiring  to  place  the  con- 
trols and  switches  as  they  should  be  is 
juvitified.  I  will  go  further,  and  say  that 
if  nrjded  cost  were  the  only  thing  which 
pr? rented  such  installation  I  would  think 
the  failure  to  expend  that  money  little 
short  of  idiotic.  The  proper  grouping  and 
placing  of  controls  and  switches  is  worth 
not  ten,  but  an  hundred  times  whatever  ex- 
tra it  may  cost. 

I  would  appreciate  It  if  those  who  have 
such  installations,  which  they  think  are 
good,  would  send  description  and  drawings 
or  photographs  of  same. 


B  and  one  Motiograph,  1916  model.  The 
light  source  is  Mazda,  type  H.  M.  C,  Form  B, 
hand  controlled.  Voltage  100-125.  Sixty 
cycle  current. 

Have  had  trouble  lately.  We  are  supposed 
to  be  on  a  110  volt  line,  but  it  has  been 
stepped  up  lately,  though  how  much  I  have 
been  unable  to  find  out.  The  town  is  on  day- 
light saving  time  and  the  show  starts  at  8  P. 
M.,  thus  making  us  one  of.  if  not  the  first  to 
use  current  in  the  evening.  All  the  houses 
are  company  tenements  (It  is  a  mill  village) 
and  all  the  lights  go  on  at  once,  which  is 
any  old  time  after  8  P.  M.,  and  since  the 
show  is  on  the  same  line,  it  drops  the  volt- 
age some.  However,  I  cannot  depend  upon 
that,  as  they  are  not  switched  on  in  time  to 
help  me  at  the  start  of  the  show. 

TJndepcndnble 
I  cannot  use  the  lamps  in  day  time  at  all 
without  taking  a  chance  of  burning  them 
out.  In  the  morning  I  note  by  the  lamps 
(  I  have  no  voltmeter)  the  voltage  is  down. 
Then  it  will  register  25  amperes  when  I 
light  the  lamp  at  the  lowest  current.  If  I 
light  the  lamp  before  7.45  P.  M.,  the  needle 
on  the  ammeter  jumps  at  once  to  the  black 
SI>aCe — about  %  of  an  inch  into  it.  This  is 
at  the  lowest  current  control  point.  Have 
burned  out  two  or  three  old  lamps,  and  now 
I've  burned  out  a  new  one. 

Before  closing  I  would  like  to  say  a  word 
□  bout  the  New  Haven  exchanges.  One  day 
last  year  a  Mr.  Ke'.ley,  from  the  Film  Board 
of  Trade  of  New  Haven,  dropped  in  on  me. 
He  was  himself  a  projectionist,  and  ex- 
plained that  the  exchanges  wanted  to  send 
film  in  better  condition,  and  desired  the  co- 
,, pi  ration  of  all  projectionist  to  that  end. 
He  examined  my  projectors  and  O  K'ed  them 
both  He  then  asked  that  I  report  all  bad 
prints  received  from  that  time  on.  Also  he 
asked  that  I  send  him  all  bad  parts  I  found 
it  necessary  to  cut  out. 

Only  One  Had  Print 
1  have  only  had  to  report  one  bad  print 
since  that  time,  and  all  prints  received  from 
New  Haven  exchanges  are  better  than  those 
received  from  Boston.  The  Paramount 
people  send  the  best  prints— to  me  at  least 
1  have  watched  the  department  for  news  of 
this  I  think  the  New  Haven  exchanges 
should  be  given  credit  for  the  improvement. 
Would  like  to  hear  from  other  projectionists 
in  this  district  as  to  what,  if  any,  improve- 
ment they  have  noted  since  this  innovation. 

Mentioned  Twice 

The  matter  was  mentioned  in  the  depart- 
ment twice,  friend  Oldman,  though  quite 
some  while  ago.  You  must  have  overlooked 
it  The  New  Haven  exchanges  started  at 
the  matter  a  bit  foolishly  in  one  way,  and 
we  had  a  go-round  with  them  about  it,  but 
they  have  accomplished  a  good  work,  and 


Variable  Voltage 

Hugh  H.  Oldham,  Projectionist,  Plain- 
field,  Connecticut,  is  having  trouble,  which 
he  describes  thus : 

"Though  I  have  read  our  department  for 
years,  this  is  my  first  time  to  consult  it.  Am 
projectionist  of  the  Lily  Theatre  in  this  place. 
It  is  the  only  show  in  town  and  we  only 
run  four  nights  a  week.  Population  about 
3  000  Of  course,  I  must  work  at  something 
else,-  so  it's  the  mill  for  mine  in  daytime.  We 
onlv  run  one  show  a  night. 

The  equipment  consists  of  one  Power  six 


have  cleaned  things  up  to  a  very  consider- 
ble  extent.  In  large  measure  they  applied 
exactly  the  procedure  this  department  has 
advocated  for  six  or  seven  years,  though  in- 
termittently, it  is  true. 

As  to  your  high  line  voltage,  it  seems  to 
me  it  is  up  to  the  light  company  to  do  as 
they  agreed  (In  an  unquoted  part  of  the 
letter  Oldham  says  the  power  company 
promised  to  reduce  the  voltage),  and  unless 
it  does  so,  the  situation  is  a  bad  one.  I 
shall  refer  the  matter  to  the  engineering  de- 
partment of  the  General  Electric  Company. 
They  will  doubtless  communicate  with  you, 
and  may  be  able  to  offer  some  better  way 
of  handling  the  matter  than  what  I  can  sug- 
gest. 

Meanwhile  you  can  construct  a  shunt  as 
per  the  drawing  I  am  making,  in  which  A 
is  a  single  pole,  double  throw  switch,  cap- 
able of  carrying  30  to  35  amperes  of  current. 
B  is  a  coil  which  you  can  make  of  soft  iron 
wire  about  the  size  of  No.  10  copper  wire. 
Any  ordinary  wire  which  you  can  get  at  the 
hardware  store  will  do.  Connect  wire  D  to 
the  regulator,  just  as  it  now  is.  Cut  wire 
C — the  other  wire,  now  connected  to  the 
regulator — and  connect  it,  as  shown,  to  the 


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HELP  WANTED 
WANTED,  MANAGER,  Motion  Picture. 
State  age,  qualifications,  where  last  employed 
—■rive  "particulars  first  letter.  Own  hand- 
writing Only  seasoned  men  need  apply. 
Same  will  be  treated  confidentially.  Special 
opportunity  for  good  man.  Address,  K.  K 
Corp.,  c/o  Moving  Picture  World,  New  York 
City. 


ami  equipment  used.  Robt.  W.  Housworth,  Strand 
Theatre,  Carrollton,  Ga. 


HE5 


_J>  I  1 


center  pole  of  the  switch.  Connect  the  coil 
of  iron  resistance  wire  as  shown,  and  wire 
C  as  shown.  When  the  voltage  is  high  in 
the  afternoon,  you  have  only  to  throw  the 
switch  in  the  opposite  position  from  what  it 
now  is,  and  your  resistance  will  be  in  series 
with  the  regulator  and  all  will  be  well. 
When  the  voltage  drops  to  a  safe  point, 
which  you  soon  will  be  able  to  tell  from 
experience,  throw  over  the  switch  and  the 
resistance  will  be  cut  out. 

How  much  of  the  iron  wire  ?  Well,  inas- 
much is  I  don't  know  how  high  the  excess 
voltage  is,  I  can't  tell  you  that.  I  could 
not  anyhow  unless  I  knew  exactly  the  re- 
sistance of  the  wire.  But  finding  out  is  easy. 
Make  a  coil  about  an  inch  in  outside  diam- 
eter. This  may  be  done  by  winding  it  tight- 
ly on  the  small  part  of  an  ordinary  broom- 
stick. Fasten  one  end  of  the  wire  in  a  vice 
and  the  other  to  the  stick,  and  roll  the  stick, 
at  the  same  time  pulling  against  the  wire. 
Continue  until  it  is  all  wound  up.  At  a 
guess  I  would  try  say  ten  feet  of  wire. 

Wind  the  spirals  close  and  then  stretch 
the  coil  until  its  spirals  do  not  touch  at  any 
point,  and  instal  it.  The  fault  in  this  is  that 
while  cold  the  wire  will  not  offer  nearly  so 
much  resistance  as  it  will  when  hot.  Rheo- 
stat coils  would  be  better,  but  that  fault  is 
present  to  some  extent,  in  any  wire  that  I 
know  of.  And  after  connecting  the  coil  you 
will  have  to  determine  its  right  length  by 
setting  the  switch  to  use  the  coil  and  then 
with  the  wire  and  coil  disconnected  at  X  and 
everything  set  to  start  on  the  lowest  point, 
touch  the  end  of  the  wire  X  to  the  end  of 
the  coil  and  note  what  the  ammeter  regis- 
ters. If  too  high  then  your  coil  is  not  long 
.  enough.  If  not  high  enough,  then  move  the 
contact  back  until  it  is — the  contact  point 
of  the  coil  and  the  copper  wire  I  mean,  and 
then  cut  the  coil  off  there  and  make  your 
joint. 

Not  so  good?  No  it  is  not,  but  it  is  the 
best  thing  I  know  of,  unless  the  G.  E.  can 
supply  you  with  a  regulator  to  take  care  of 
the  excess  voltage. 


466 


MOVING    PICTURE  WORLD 

Bluebook  School — Answers  301  to  305 


July  25,  1925 


Question  No.  301 — Quote  Ohm's  law  and 
explain  how  it  is  applied  in  practice. 

Arthur  H.  Gray,  Boston,  Massachusetts; 
C.  H.  Hanover,  Burlington,  Iowa ;  W.  C. 
Budge,  Springfield  Gardens,  Long  Island;  R. 
L.  Emory,  New  York  City;  G.  L.  Doe,  Chi- 
cago, Illinois;  Thoreau  and  Clark,  Vancouver, 
British  Columbia;  Glenn  G.  Wallace,  Muske- 
gon, Michigan;  H.  E.  Hurlbutt,  Oskosh,  Wis- 
consin ;  Chas.  C.  Colby,  Santa  Fe,  New 
Mexico;  T.  R.  Guimond,  Mobile,  Alabama, 
and  Robert  Steinway,  St.  Louis,  Missouri, 
all  gave  satisfactory  answ-ers  to  this  one. 

I  think  perhaps  Colby's  answer  is,  every- 
thing considered  best,  though  many  of  the 
others  are  equally  good,  except  as  to  their 
wording,  and  nearly  so  in  that.    Colby  says  : 

Ohm's  law  is  the  fundamental  law  of  elec- 
tric action.  It  reads  that  electromotive  force 
divided  by  resistance  in  ohms  equals  amper- 
age. Put  in  another  form,  electromotive  force, 
or  voltage,  divided  by  resistance  in  ohms, 
equals  current  flow  in  amperes. 

In  practice  this  means  that  if  we  divide 
the  impressed  voltage  of  a  circuit  by  the 
total  resistance  of  that  circuit,  including  the 
power  producing  or  current  using  device 
through  which  it  (the  current)  flows,  the 
result  will  be  the  number  of  amperes  flow- 
ing through  that  particular  device.  Or  if 
we  add  the  resistance,  in  ohms,  of  several 
devices  together,  and  to  that  add  the  resist- 
ance of  the  circuit  wires,  and  then  divide 
the  impressed  electromotive  force  (voltage) 
by  the  sum  thus  obtained,  the  final  result 
will  be  the  current  strength  as  expressed  in 
amperes.  Or  if  we  divide  the  total  resistance 
of  a  device  by  the  exact  voltage  impressed 
at  its  terminals,  the  result  will  be  the  num- 
ber of  amperes  flowing  through  it. 

H 

This  formula  is  exressed  as  1= — ,  in  which 

R 

I  stands  for  current  strength  in  amperes,  E 
for  electromotive  force  in  volts  and  R  for 
resistance,  in  ohms. 

In  practice  we  use  three  variations  of  this 
formula.     If  we  know  the  value  of  any  two 
of  the  three  factors  we  can  find  the  other 
by  using  this  symbol — see  page  59  of  Blue- 
E 

book  I — .    If  you  cover  any  one  letter  what 
IR 

remains  indicates  how  to  find  the  value  of 
the  one  so  covered,  provided  we  know  the 
value  of  the  other  two,  thus:  suppose  we 
want  to  know  the  current  flow,  in  amperes, 
knowing  the  voltage  and  ohms  resistance. 
We  cover  the  letter  I,  which  stands  for  cur- 
rent strength,  or  amperes.  We  have  this  re- 
E 

maining  — ,  which  means  voltage  divided  by 
I 

ohms  resistance  will  give  the  value  of  I. 
Or  we  want  to  find  R,  knowing  the  values  of 
E  and  I.  Covering  R.  we  find  that  voltage 
divided  by  amperes  flowing  will  give  the 
desired  result.  Of  if  we  want  E.  knowing 
the  value  of  I  and  R,  we  cover  E  and  find 
that  I  X  R  will  give  the  value  of  E. 

Which  seems  to  be  an  excellent  explana- 
tion of  the  whole  matter,  if  you  ask  me. 
Don't  you  think  so? 

Question  No.  301 — Explain  how  you  would 
calculate  the  number  of  amperes  a  known 
voltage  would  force  through  a  known  re- 
sistance, giving  an  example. 

All  the  above  named  gave  essentially  the 
same  answer.  Gray  puts  it  perhaps  in  a  bit 
the  best  form.    He  says : 

It  is  calculated  by  means  of  one  of  the 
formulae  worked  out  under  Ohms'  law.  To 
find  the  amount  of  current,  in  amperes,  flow- 
ing in  any  circuit,  the  resistance  to  which 
such  current  flow  is  opposed  and  the  electro- 
motive force  being  known,  it  is  only  nec- 
essary to  divide  the  electro  motive  force, 
(voltage),  by  the  total  resistance  in  ohms, 
to  get  the  desired  result,  because  I  equals 
E  divided  by  R. 

If  we  have  an  impressed  voltage  of  110, 
and  there  is  a  total  opposing  resistance  of 
five  ohms  in  any  circuit  through  which  cur- 
rent flows,  then  there  would  be  110  divided 


by  5  equals  22  amperes  of  current  flowing 
over  that  circuit. 

To  quote  other  replies  would  be  to  all  in- 
tents and  purposes  merely  to  repeat  the  fore- 
going. 

Question  No.  303 — For  purposes  of  calcula- 
tion, what  is  meant  by  the  "arc  voltage  con- 
stant"?    Can  accurate  results  be  had  by  its 

use. 

Doe  says : 

Motion  picture  projectionists  and  others 
familiar  with  the  operation  of  arcs  used  for 
motion  picture  projection,  know  that  such 
arcs  give  best  results  in  light  production  for 
the  purpose  named  when  operating  at  a  cer- 
tain voltage  drop,  and  that  drop  is  the  "volt- 
age constant."  There  is  a  different  constant 
for  each  current  strength  (amperage),  and 
the  same  current  strength  will  have  a  more 
or  less  varying  constant  with  different  makes 
of  carbons,  or  carbons  in  different  condition 
as  to  dampness,  or  for  varying  working  con- 
ditions. 

Carbon  manufacturers  have  carefully 
worked  out  the  voltage  constants  for  vary- 
ing amperage  for  their  own  carbons.  The 
constants  for  two  makes  of  carbon  will  be 
found  in  tables  21  and  22,  pages  395  and  400 
of  the  Bluebook.  Given  ordinary  working 
condition  as  to  lamphouse  ventilation,  and 
carbons  thoroughly  dry,  these  constants  may- 
be relied  upon  for  close  accuracy  for  the 
carbons  they  are  made  for. 

However,  since  different  makes  of  carbons 
are  used,  working  conditions  do  vary,  and 
carbons  are  not  always  thoroughly  dry,  such 
constants  cannot  be  relied  upon  for  anything 
more  than  approximately  correct  results. 
Unless  the  conditions  are  all  accurately 
known,  and  the  constant  for  the  carbon  be- 
ing used  is  available,  the  only  way  to  insure 
accurate  results  is  to  measure  the  actual 
voltage  of  the  arc — voltage  drop — with  a 
reliable  voltmeter,  its  terminal  wires  at- 
tached as  closely  as  may  be  to  the  carbon 
tip. 

Excellent,  Brother  Doe.  Excellent !  Who 
could  possibly  read  such  replies  as  we  have 
to  these  questions  without  improving  his 
understanding  and  knowledge?  I  would 
suppose  that  even  the  most  rabid  "anti" 
could  not  help  but  admit  the  benefit  of  such 
\york  as  this. 

Brother  Gray  also  put  the  matter  very 
well,  as  did  some  others.    Gray  says  : 

The  term  "arc  voltage  constant"  refers  to 
the  potential  drop  across  the  burning  arc  in 
a  stated  case,  and  is  expressed  in  terms  of 
the  "number  of  volts."  It  is  resultant  upon 
the  resistance  of  the  arc  when  the  carbon 
tips  have  been  properly  spaced  to  assure  the 
most  efficient  performance  of  the  carbons  of 
a  certain  make  and  diameter,  and  burning 
at  a  certain  amperage.  Its  value  is  of  prac- 
tical importance  in  determining  the  ohmic 
resistance  of  the  arc  in  order  to  calculate  the 
amount  of  total  resistance  there  is  in  the 
circuit.  The  value  of  any  general  "arc  volt- 
age constant"  for  a  given  amperage  can  only 
be  approximate,  and  voltmeter  readings  taken 
at  various  times  and  with  different  makes  of 
carbons,  under  the  same  identical  conditions 
of  amperage  and  spacing,  will  show  results 
differing  by  several  volts.  As  only  a  small 
variation  occurs,  however,  a  reading  obtained 
under  one  stated  condition,  may,  for  practical 
purposes,  be  applied  to  all  similar  cases,  ex- 
cept where  accurate  figures  are  required,  in 
which  case  an  accurate  reading  of  potential 
drop  must  be  obtained. 

Question  No.  304 — How  would  you  calcu- 
late the  ohmic  resistance  of  your  projector 
arc? 

Gray  says : 

The  easiest  way  to  ascertain  the  ohmic 
resistance  of  a  projector  arc  is  to  take  a 
reading  of  its  potential  drop  by  means  of  a 
voltmeter  connected  across  the  arc  when  it 
is  in  operation.  It  is  then  only  necessary  to 
divide  the  reading  thus  obtained  by  the  num- 
ber of  amperes  flowing.  The  result  will  be 
the  number  of  ohms  resistance  In  the  arc. 
'Sail  very  well,  Brother  Gray,  and  correct 


too,  only  how  many  projectionists  have  volt- 
meters with  which  to  make  measurements? 
Hanover  says : 

The  only  right  way  is  to  measure  the  volt- 
age drop  across  the  arc  with  a  voltmeter, 
and  the  amperage  with  an  ammeter  Unfor- 
tunately, however,  while  most  modern  pro- 

!l«'  rf™TS  b°aSt  an  a"""<^r.  compara- 
tively few  have  a  reliable  voltmeter,  or  any 
at  all.  for  that  matter.  It  therefore  follows 
that,  assuming  the  amperage  to  be  a  knowr 
quantity,  one  may  arrive  at  an  approximately 
correct  answer  by  utilizing  the  voltage  drop 

W  'eu  21  a"d  22  of  the  Bluebook 
and  dividing  the  voltage  drop,  or  "voltage 
of  the  arc  by  the  number  of  amperes  flow- 
ing. The  result  is  the  number  of  ohms  resist- 
ance offered  by  the  arc,  as  nearly  as  it  is 
possible  to  get  it  without  knowing  the  exact 
amperage  and  voltage  drop 
cal\lLa\*°>  'Tsj,ble'  if  be  "sing  the  data 
table  21,  page  395  of  the  Bluebook,  to  closely 
approximate  the  amperage  if  there  be  no  am- 
meter available.  Approximating  both  voltage 
and  amperage  by  means  of  the  tables,  would 
however,  probably  result  in  only  a  rather 
rough  approximation  of  the  correct  arc  re- 
sistance. 

Wallace  says: 

To  calculate  the  resistance  of  a  projector 
arc,  we  apply  the  formula:  Electromotive 
force  (volts)  divided  by  current  strength 
(amperes)  equals  resistance,  in  ohms.  Taking 
my  own  projector  arc  for  example:  The  outfit 
is  equipped  with  an  ammeter,  but  there  is  no 
voltmeter,  hence  I  must  make  use  of  the  arc 
voltage  constant  found  in  table  22  page  400 
of  the  Bluebook.  I  have  a  35  ampere  series 
type  generator,  hence  when  the  ammeter  is 
registering  35.  the  voltage  constant,  as  per 
table  22,  is  53.  It  therefore  follows  that  the 
ohmic  resistance  of  the  arc  Is  equal  to  53 
(voltage  of  arc)  divided  by  35  (amperes), 
which  is  1.514  plus. 

Question  No.  305— How  would  you  calcu- 
late the  area  of  cross  section  of  a  round 
wire?    Give  two  examples. 

Thoreau  and  Clark  says : 

By  measuring  the  diameter  in  mills  (which 
means  in  thousandths  of  an  inch)  and  squar- 
ing same,  the  result  is  the  area  of  cross  sec- 
tion in  circular  mills.  Thus:  A  wire  .460  of 
an  inch  in  diameter,  is  460  mills  in  diameter, 
and  that  squared  equals  211.600  circular  mills. 
Likewise  a  wire  measuring  .0403  is  40.3  mills 
in  diameter,  which  squared  is  1,624.09  cir- 
cular mills  area. 

Hurlbutt  answers  it  this  way : 

To  find  the  area  of  cross  section  of  a 
round  wire,  it  is  necessary  to  first  know  its 
diameter  in  "mills,"  which  means  in  thou- 
sandths of  an  inch,  for  one  mill  is  equal  to 
1/1000  of  an  inch. 

Knowing  this  dimension,  we  proceed  to 
"square  it,"  which  means  to  multiplv  it  by 
itself.  The  result  will  be  the  area  of  cross 
section  of  the  wire  in  circular  mills.  For 
instance,  having  a  wire  the  diameter  of 
which  is  20  thousandths  of  an  inch,  or  twenty 
"mills."  we  have  but  to  multiply  twenty  by 
itself  to  get  the  area  of  cross  section,  thus: 
20x20  equals  400,  hence  the  area  of  cross 
section  is  400  circular  mills,  or  400  CM. 

Again,  assuming  that  we  have  a  wire 
measuring  1/8  inch  in  diameter.  One  inch  is 
1,000 

— .  hence  one-eighth  of  an  inch  will  be  one 
1,000 

eighth  of   .  or  1,000  divided  by  8,  which 

1.000 

equals  125  thousandths  of  an  inch,  or  125 
mills.  This  then  is  the  diameter  of  the  wire 
in  mills,  and  squaring  this  gives  125x125 
equals  15,625  circular  mills  as  the  area  of 
cross  section  of  the  wire. 

Gray  adds  a  bit,  in  this  way: 

In  electrical  work  the  cross  sectional  area 
of  a  wire  is  expressed  in  terms  of  "circular 
mills,"  and  from  its  area,  expressed  in  this 
form,  is  computed  its  carrying  capacity.  To 
determine  the  cross  sectional  area  of  a  wire 
by  this  method  we  first  find  its  diameter  in 
mills  (a  mill  is  .001  inch).  We  then  square 
this  figure  and  the  product  is  the  area  of 
the  wire  in  circular  mills.  For  example: 
No.  0000  wire  has  a  diameter  of  460  mills. 
The    square   of   460    (460   times    460)  equals 


July  25,  1925 


MOVING   PICTURE  WORLD 


467 


21  1,600  circular  mills,  and  this  figure  will  be 
found  to  check  up  with  that  of  the  Under- 
writers table,  and  thus  prove  itself.  We  may 
also  find  the  area  of  this  same  wire  (or  any 
other  for  that  matter)  in  equare  inches  by 
using  the  formula,  area  of  a  circle  equals 
the  radius  squared  times  3.1416.  Thus  No. 
0000  wire  has  a  diameter  of  .460  inch,  and  a 
radius  of  .230  in.  .230  inches  squared  equals 
.0529,  and  this  multiplied  by  3.1416  equals 
.1661,  or  .1661  of  a  square  inch  is  the  area 
of  the  wire. 


Kind  of  Screen 

Henry  E.  Lang,  Kingman,  Arizona,  makes 
a  number  of  kindly  remarks  concerning  the 
Bluebook  and  this  department,  of  which  he 
says  he  is  a  "constant  reader."  He  then 
.asks  : 

Am  considering  making  some  new  instal- 
lations in  my  small  theatre,  but  before  doing 
-so  thought  it  best  to  write  and  find  out 
whether  or  not  my  judgment  Is  correct.  I 
Tiave  arrived  at  my  conclusions  mostly 
through  the  Bluebook  and  the  Department. 

My  house  is  small.  It  is  a  remodeled 
store  building.  I  have  dropped  the  front 
•end  of  the  floor  into  the  basement  in  order 
to  secure  an  incline,  etc.  The  auditorium  is 
twenty-four  feet  wide,  and  about  eighty-five 
feet  long.  The  projection  distance  is  78  feet. 
The  picture  is  thirteen  feet  and  the  drop  from 
projection  lens  to  center  of  screen  is  sixteen 
feet.    I  propose  to  Install  a  new  screen;  and 

from  information  gathered  I  think  a   

 screen  will  be  best  suited  to  the  con- 
ditions outlined.     Am  I  correct  V 

I  am  now  using  sixty  amperes  A.  C.  at  the 
arc,  but  have  considered  changing  from  that 
to  a  900-watt  Mazda.  Would  this  be  best, 
or  would  the  reflector  type  lamps  be  best? 
Please  give  me  names  and  addresses  of 
those  making  equipment  you  regard  as  suit- 
able for  my  little  theatre. 

The  good  brother  inclosed  a  check  in  pay- 
ment for  a  personal  answer,  but  inasmuch  as 
I  see  no  objection  he  would  have  to  publicity, 
and  the  fact  that  what  I  have  to  say  to  him 
may  be  of  interest  and  value  to  other  small 
town  men,  I  am  using  the  matter  in  the 
department. 

In  the  first  place,  the  screen  people  re- 
ferred to  have  not  submitted  samples  of 
their  screen  for  test,  as  per  page  260  of  the 
Bluebook,  hence  we  have  no  available,  au- 
thentic data  as  to  exactly  what  the  effect 
as  per  figures  66,  page  223  and  67,  page  226 
of  the  Bluebook  is,  and  this  is  a  HUGELY 
important  matter  in  almost  any  theatre. 

However,  inasmuch  as  your  house  is  very 
narrow  I  think  it  probably  will  give  excellent 
results  as  viewed  from  a  large  proportion  of 
your  seats. 

I  have  tried  to  impress  upon  you  all  the 
facts  that  when  you  ask  information  con- 
cerning screen  surfaces  for  individual  the- 
atres you  MUST,  in  order  to  get  a  really 
competent  reply,  send  a  floor  plan  of  your 
house,  with  all  measurements  marked  there- 
on, or  else  give  these  dimensions :  (A)  width 
of  picture.  (B)  distance  from  screen  to  first 
and  to  last  row  of  seats.  (C-  width  of  first 
row  of  seats — that  is  to  say,  from  end  seat 
to  end  seat. 

With  this  information  I  can  give  you  exact 
information  as  to  what  the  results  will  be, 
provided  the  surface  has  been  tested — see 
page  260  of  Bluebook.  When  the  tests 
were  made  from  which  the  table  on  page 
260  was  made  up,  several  screen  manufac- 
turers declined  to  submit  samples  for  test, 
while  others  who  consented  to  submit 
samples,  refused  to  permit  the  results  of  the 
tests  to  be  made  public. 

From  this  you  may  gather  the  idea  that 
probably  those  were  the  very  ones  which 
SHOULD  have  been  tested,  and  the  results 
published.  J  shall  presently  request  all  screen 
makers  to  submit  samples  of  their  screen 
surfaces  to  a  competent  authority,  and  an 
entirely  disinterested  one,  for  test,  which 
same  tests  will  be  published.    The  names  of 


those  who  refuse  test,  if  any,  may  be  given 
you  later. 

I  believe,  if  you  are  satisfied  that  you  can 

clean  the  screen  efficiently,  it 

will  give  you  very  good  results.  As  I  have 
said,  the  house  is  narrow  and  there  will  be 
objectionable  fadeaway  only  from  a  com- 
paratively few  front  side  seats,  if  there  is 
any  objectionable  fadeaway  at  all.  I  cannot 
say  as  to  that,  not  knowing  either  the  angle 
at  which  the  front  side  seats  will  be,  or  the 
exact  diffusing  power  of  the  screen. 

As  to  light  sources :  With  a  13  foot  picture 
and  a  900  watt  Mazda  you  should  get  ex- 
cellent results,  especially  with  a  brilliant  sur- 
face. The  light  will  be  soft,  and  of  a  yel- 
lowish tone.  By  this  I  do  NOT  mean  that 
it  will  APPEAR  yellow.  It  won't.  I  mean 
that  it  would  look  very  yellow  if  it  were 
compared  with  the  arc  light  illumination  you 
now  have. 

The  reflector  type  lamp  would  give  you 
a  brilliant,  white  light.  They  are  both  ex- 
cellent in  their  place,  and  your  conditions  fit 
cither  fairly  well.  I  believe  that  situation 
may  be  summed  up  thus :  If  you  want  a 
brilliant,  highly  contrasty  screen  picture,  use 
the  reflector  arc  and  about  fifteen  to 
twenty  amperes  would  be  ample  current.  If 
you  want  a  soft,  well  illuminated,  very 
pleasing,  but  not  so  contrasty  picture,  then 
use  the  900  watt  Mazda. 

I  shall  send  you  names  and  addresses  by 
mail. 


Screen  and  Lenses 

J.  F.  McCoy,  Indianapolis,  Indiana,  asks : 

"Will  you.  if  it  is  not  asking  too  much, 
advise  me  as  to  what  size  screen  and  what 
lenses  should  be  used  in  a  theatre  44  feet 
wide  by  88  feet  long,  in  order  that  the  best 
results  be  had. 

"I  also  would  appreciate  an  expression  of 
opinion  as  to  whether  Mazda  or  reflector 
type  lamps  would  produce  the  most  satis- 
factory results,  the  supply  being  110  volt 
A.  C." 

As  to  you  "asking  too  much,"  why  friend 
McCoy,  it  is  a  part  of  the  service  of  this 
department  to  give  advice  of  this  sort. 

However,  when  you  merely  advise  me  that 
the  theatre  is  a  certain  size,  you  leave  alto- 
gether too  much  to  the  imagination.  For  in- 
stance, in  all  human  probability  when  you 
say  a  "theatre  44  feet  wide  by  88  feet  long," 
you  really  mean  an  auditorium  of  those 
dimensions.  Still,  as  you  put  it  I  have  a 
perfect  right  to  suppose  the  theatre,  outside 
measurements,  is  44  x  88  feet.  Then,  too,  if 
really  100  per  cent,  advice  is  to  be  given  I 
must  know  other  things,  such  as,  for  in- 
stance, the  distance  from  front  row  of  seats 
to  the  screen  surface  also  the  distance  from 
rear  row  of  seats  to  screen.  Of  course,  it  is 
fairly  safe  to  assume  that  the  latter  will  not 
be  less  than  80  feet,  and  very  likely  may  be 
88  feet,  and  anyhow  the  variation  would 
hardly  be  enough  to  seriously  affect  mat- 
ters. The  distance  front  row  of  seats  to 
screen  surface  is,  however,  quite  another 
matter,  and  is  very  important. 

For  instance,  I  have  seen  small  theatres 
with  seats  jammed  right  up  within  eight  or 
ten  feet  of  the  screen.  Under  such  a  con- 
dition a  picture  size  which  would  be  best  for 
the  rear  seats  would  be  an  outrage  from  the 
front  seats  point  of  view. 

Well,  anyhow  I  will  do  the  best  I  can  for 
you.  For  a  theatre  such  as  that  I  would 
not  myself  use  a  picture  size  in  excess  of 
twelve  (12)  feet  wide,  and  if  I  proposed  to 
have  a  rather  brilliant  screen  illumination  I 


would  cut  that  a  bit  down  to,  say,  ten  or 
eleven  feet. 

A  ten  foot  picture,  if  brilliantly  illumi- 
nated is,  in  my  opinion,  large  enough  for  a 
maximum  viewing  distance  of  88  feet.  How- 
ever, if  you  think  the  patrons  would  like 
something  a  bit  larger,  then  make  it  eleven 
or  twelve  feet.  With  a  ten  foot  picture  and 
no  distortion — a  level,  or  approximately 
level  projection — you  would  have  to  spread 
whatever  projection  light  you  may  have 
available  over  only  75  square  feet  of  screen 
surface.  With  a  twelve  footer,  and  no  dis- 
tortion, you  would  have  to  spread  it  over 
108  square  feet,  which  acts  to  reduce  the 
screen  brilliancy  by  something  more  than 
one-quarter. 

Also  remember  this :  (A)  Whatever  film 
faults  (rain,  etc.),  there  may  be,  will  show 
up  less  prominently  in  the  smaller  picture, 
and  (B)  It  is  very  much  more  comfortable 
to  view  the  smaller  picture  from  the  front 
seats.  The  smaller  picture  will  appear  in 
every  way  better  from  those  seats. 

I  therefore  advise  you  to  have  two  sets 
of  lenses  (projection)  sent  with  the  projec- 
tor (I  assume  it  is  a  new  theatre),  one  to 
project  a  ten  foot  picture  and  one  a  twelve 
footer.  Try  them  both,  and  keep  the  lenses 
which  project  the  picture  YOU  like  best.  BUT 
be  sure  to  view  the  two  sizes  of  picture 
from  all  parts  of  the  theatre  seating  space. 
I  am  not  telling  you  the  focal  length  of  the 
lenses,  because  you  have  not  told  me  the 
exact  projection  distance,  and  anyhow  the 
best  way  is  to  tell  the  man  you  buy  the 
lenses  from  that  you  want  a  picture  of  a 
certain  width,  giving  him  the  EXACT  dis- 
tance from  lens  to  screen.  You  thus  put  it 
up  to  the  lens  man  to  provide  what  you 
want,  and  it  is  his  business  to  do  so. 

As  to  light  source — well  that  depends.  If 
you  want  a  soft,  pleasing,  but  just  fairly 
brilliant  screen  illumination,  Mazda  will  fill 
the  bill  under  your  conditions,  thougth  I 
think  the  Mazda  folk  will  probably  advise 
you  to  have  a  larger  picture,  than  a  ten 
footer,  because  that  would  necessitate  a 
rather  long  projection  working  distance, 
which  is  a  thing  the  Mazda  men  do  not  es- 
pecially hone  for,  though  I  believe  they  can 
get  fairly  efficient  results  by  using  a  Cine- 
phor  condenser.  I  would  like  to  see,  and 
to  have  for  publication,  some  photographs 
of  the  light  beam,  using  Mazda  and  Cinephor 
condenser. 

On  the  other  hand,  if  you  want  a  brilliant, 
white  light,  the  reflector  type  lamp  will  give 
it;  also  it  will  handle  the  long  projection 
lens  working  distance  well  and  efficiently. 

It  is  very  difficult  to  give  satisfactory  ad- 
vice in  matters  of  this  kind,  partly  for  the 
reason  that  individual  ideas  of  just  what 
constitutes  the  best  results  vary  somewhat 
widely,  due  probably  to  inability  of  many  to 
examine  and  compare  the  results  obtained 
under  varying  conditions  with  various  light 
sources. 

One  man  will  literally  rave  over  the  soft- 
tone  light  of  the  Mazda,  while  another  will 
prefer,  and  quite  possibly  very  decidedly 
prefer,  the  brilliant  white  light  of  the  arc. 
Why  not  visit  a  few  theatres  using  Mazda 
and  others  using  reflector  type  lamps? 
You  thus  will  be  in  position  to  judge  for 
yourself  which  you  like  best.  Surely  both 
types  are  now  in  use  in  or  near  Indianapolis. 
That  would  seem  to  me  to  be  the  better 
way,  but  don't  let  any  one  talk  you  into 
either  the  one  or  the  other.  Examine  them 
and  their  performance,  and  then  judge  for 
yourself. 


468 


MOVING   PICTURE  WORLD 


July  25,  1925 


Screen  Painting 

J.  H.  Collins,  Xashville,  Tennessee,  asks : 

I  am  contemplating  an  experiment  in  the 
way  of  a  traveling  show,  and  will  need  a 
screen  which  may  be  rolled  up  tot  shipment. 
Will  you  be  kind  enough  to  give,  me  direc- 
tions lor  painting  such  a  screen? 

Yes,  but  1  would  advise  you  to  get  a 
"Raven''  screen  for  such  a  purpose.  If  you 
are  careful  with  it  it  will  last  a  long  while 
and  give  you  good  service.  You  can  get 
their  address  from  the  advertising  columns. 

Your  letter  reminded  me  of  something,  and 
I  got  busy  digging  down  into  a  huge  pile  of 
matter  laid  aside  from  time  to  time  through 
the  years,  because,  while  not  available  for 
use  just  at  the  time,  I  thought  it  might  be 
some  day.    I  finally  found  what  I  sought. 

So  long  ago  that  its  pages  were  numbered 
648  to  253  with  the  new  numbering  machine 
I  got  to  number  the  department  Mss.  with, 
which  now  stands  at  2,110,  O.  F.  Allen, 
Chelsea,  Vt.,  asked  for  directions  for  paint- 
ing a  screen  to  roll  up.  I  supplied  the  direc- 
tions and  printed  them,  whereupon  a  gentle- 
man down  in  Xew  Jersey  took  exception  to 
my  directions,  and  supplied  some  of  his 
own.  His  handwriting  was  so  hard  to  read 
that  when  I  had  his  letter  copied  I  sent  it 
to  him  for  O.  K.,  whereupon  he  asked  that 
I  wait  until  he  could  find  time  to  re-write 
the  whole  thing,  so  it  was  laid  aside,  and 
there  it  has  lain  until  now.  I  think 
this  man  knows  what  he  is  talking  about, 
hence  I  am  going  to  use  that  old  article  to 
answer  friend  Collins,  with  the  suggestion 
that  he  "try  it  out"  first  on  a  sample  say 
two  feet  square.    Here  it  is  : 

Friend  Richardson:  I  have  followed  your 
writings  for  the  past  eight  years  and  have 
found  that  you  usually  know  what  you  are 
talking  about.  When  you  come  to  screen 
painting,  however,  you  stub  your  toe  and 
fall  flat.  I  don't  like  to  butt  in,  as  my  time 
is  pretty  well  taken  up,  but  for  the  benefit 
of  all  concerned  I  will  do  it,  prefacing  my 
remarks  by  saying  that  I  was  a  practical 
working  boss  painter  in  Newark  and  New 
York  City  for  twenty-five  years.  Ill  health 
forced  me  out  of  the  painting  busines,  and 
I  have  be,en  in  the  hotel  business  ever  since 
— making  a  success  of  it,  incidentally. 

O.  F.  Allen,  Chelsea,  Vt.,  asked  advice 
about  making  a  roll-up  screen,  January  14 
issue,  (Heavens  only  knows  what  year.  Ed.) 
and  the  advice  you  gave  him  you  evidently 
have  not  yourself  tried  out.  Were  Allen  to 
paint  a  screen  according  to  that  direction,  it 
would  look  like  a  crocodile's  skin  when  he 
rolled  it  up,  and  ou  made  it  worse  by  adding 
a  coat  of  paint  on  the  back  of  the  screen. 

In  the  first  place,  just  forget  about  add- 
ing the  blue  to  the  white,  as  it  is  a  rather 
dangerous  experiment  in  the  hands  of  a 
novice.  I  will  describe  the  main  process  to 
be  followed  in  painting  a  screen  to  be  rolled 
up. 

First,  get  wide,  unbleached  muslin.  It 
may  be  had  twelve,  and  I  think  even  fifteen 
feet  wide.  If  you  cannot  get  it  wider  than 
twelve  feet,  and  want  a  screen  say  fourteen 
feet  the  narrowest  way,  add  two  feet  to 
both  the  top  and  bottom,  making  a  flat  seam 
— that  is  to  say,  place  the  edges  together 
like  the  leaves  of  a  book  and  sew  them. 
The  object  of  adding  to  both  top  and  bottom 
is  to  keep  the  seam  away  from  center  of 
screen  as  far  as  possible,  as  it  will  show  less 
prominently  near  the  edges,  even  though 
there  be  two  seams  instead  of  one.  By  add- 
two  feet  on  top  and  bottom,  there  is  one 
foot  left  for  working  space,  border,  etc. 

Burlap  can,  I  think,  be  had  eighteen  feet 
wide,  and  for  a  wide  house  it  woul^  make 
a  good  screen. 

For  a  roll-up  screen  there  is  nothing  bet- 
ter than  the  scenic,  or  distemper  method, 
same  as  is  used  for  scene  painting.  It  is 
nothing  but  glue,  whiting  and  water. 

Make  a  frame  out  of  1%  inch  by  6  inch 
white  pine  trim  for  permanent  artist's  frame. 
Any  stout  timbers  will  do  to  stretch  a  roll- 
up  screen  on  for  painting. 

Tack  muslin  on  frame  with  six  ounce  tacks, 
but  drive  them  part  way  in  only,  as  they 
must  come  out  again. 

Dissolve  about  one  pound  of  good  ground 
glue  in  a  pail  of  hot  water.  Stir  in  about 
one  pound  of  sifted  whiting,  and  size  the 
cloth  with  the  mixture,  using  a  calcimine 
brush.     Let  it  dry  thoroughly. 

Next,  mix  whiting  to  paste  form  in  cold 
water,  adding  to  it  a  little  of  the  size  mix- 
ture just  described,  and  thin  down  to  work- 
ing consistency  with  water.  Coat  the  screen 
with  this.    A  little  soapy  water  or  molasses 


added  will  slow  up  the  drying  and  help  you 
get  it   on  without  laps. 

Or  after  the  sizing  coat  described,  a  good 
coat  of  ready  prepared  calcimine  will  make 
a  good  screen,  which  will  roll  without  crack- 
ing or  wrinkling,  but  that  sort  of  screen 
absorbs  light  and  do.es  not  give  so  brilliant 
a  picture  as  a  screen  with  a  metallic  sur- 
face, and  in  the  country  town  I  find  they 
want  a  brilliant  picture. 

For  a  roll-up  metallic  surface  screen,  pro- 
ceed as  follows:  Size  the  cloth,  as  before 
directed — glue  and  whiting  mixture,  being 
sure  the  cloth  is  stretched  tight,  and  is  not 
baggy.  Procure  one  quart  of  best  Elastic 
Finishing  Body  Varnish.  This  is  important. 
Pour  in  large  pail,  add  one  pint  clean  turpen- 
tine and  stir  thoroughly.  Procure  one  pound 
of  the  best  white  aluminum  bronze — made 
for  screen  purposes. 

Your  canvas  being  sized  evenly  and  thinly 
and  thoroughly  dry,  place  back  side  of 
frame  against  a  wall  and  work  from  two 
step  ladders  with  a  plank  across  them,  form- 
ing a  platform- in  front  of  the  screen.  Painl 
the  whole  surface  evenly  and  thinly,  being 
very  sure  that  the  coating  IS  even.  The 
reason  for  carriage  varnish  is  that  it  dries 
slowly,  and  gives  you  time  to  get  over  the 
entire  surface,  but  brush  it  out  very  evenly 
and  thinly,  even  though  it  be  necessary  to 
go  over  it  again  with  the  brush. 

When  coated  evenly  all  over,  lay  the  screen 
down  flat  on  two  trestles,  or  "horses."  and 
sprinkle  the  bronze  powder  on  the  surface, 
having  a  wide  floor  brush,  such  as  is  used 
to  sweep  with.  They  are  of  horse  hair  and 
about  two  feet  wide.  Be  sure  the  brush  is 
clean,  and  then  brush  the  bronze  powder 
over  the  surface.  Continue  to  brush  for 
fifteen  minutes  or  more,  or  until  the  surface 
will  absorb  no  more  powder  and  you  nave 
a  good  polish  on  the  screen.  Do  only  as 
much  on  the  screen  as  is  needed  for  pro- 
jection surface,  of  course,  with  an  inch  or 
two  over  to  extend  under  the  border.  Sweep 
off  surplus  bronze,  hang  screen  in  place,  pro- 
ject the  light  to  it  and  mark  corners.  Snap 
lines  between  corners  as  directed  in  the 
handbook.  This  is  for  a  plain,  or  roll-up 
screen. 

For  a  matte  surface,  size  and  proceed  as 
before,  but  before  applying  bronze,  paint  en- 
tire surface  with  white  lead  paint,  mixed 
half  linseed  oil  and  half  turpentine.  There 
is  no  boiled  oil  today,  or  practically  none. 
What  is  termed  "boiled  oil"  is  just  ordinary 
linseed  oil  with  japan  dryer  added.  When 
this  coat  of  paint  is  dry,  mix  enough  plaster 
of  paris  into  some  of  the  paint  until  it  is 
a  semi  paste — just  so  it  can  be  brushed  on 
the  surface — and  cover  that  part  of  the 
screen  used  for  projection  surface  thickly. 
Allow  it  to  get  semi  dry,  then  stipple  it. 
which  means  jab  it  all  over  with  the  end  of 
your  paint  brush — end  of  the  bristles.  This 
will  give  an  excellent  matte,  or  rough  sur- 
face, called  a  "pebble  grain."  Allow  this 
to  dry  thoroughly  and  then  give  finishing 
coat  as  before  described,  remembering  that 
the  varnish  must  be  very  evenly  and  thinly- 
distributed.    Much  depends  on  that. 

When  using  lampblack  for  border,  never 
use  oil.  Mix  the  lampblack  to  paste  form 
with  good  japan  dryer,  add  a  little  varnish, 
but  not  much,  and  thin  with  turpentine.  Re- 
sult will  be  a  dead  velvet  black. 

Burlap  can  be  treated  the  same  way  as 
directed  for  muslin. 

An  "artist's  frame"  which  is  suitable  for 
frame  mounting,  as  set  forth  in  the  hand- 
book, can  be  made  out  of  H4x6  Inch  white 
pine  trim,  with  a  piece  of  lattice  stock 
around  the  outer  edge.  Lattice  strips  are 
about  lM>x%  inch.  End  view  would  look 
like  A  in  the  drawing.  This  keeps  the  can- 
vas from  contact  with  the  frame,  thus  pre- 
senting a  perfectly  smooth  surface  clear  to 
the  outer  edge.  A  simple  way  to  make  cor- 
ners of  frame  adjustable  to  tighten  screen 
is  as  per  B  in   the  illustration. 

Holes  in  the  frame  should  be  to  take  %- 
inch  x  3-inch  carriage  or  flat  head  bolts,  and 
must  be  through  corner  braces,  but  holes  in 
braces  must  be  slotted.  They  should  be  put 
in  before  canvas  is  tacked  on,  with  large 
washers  on  rear  side,  and  nut  drawn  up 
fairly  tight.  To  tighten  frame  slack  off  on 
nuts  and  drive  large,  thin  wedge  into  joint, 


as  indicated,  after  which  re-tighten  bolts. 
The  slots  allow  the  corner  braces  to  give. 
The  braces,  which  should  be  made  of  1x6 
inch  stuff,  are  necessary  to  hold  screen 
square  and  brace  it. 

For  a  roller  for  roll-up  screen,  use  lattice 
strips  (white  pine  %xlV4  inch)  nailed  to 
wood  rings,  or  wheels  spaced  about  two 
feet  apart.  Wrap  this  spirally  with  muslin 
strips,  glued  down,  the  same  way  an  auto 
tire  is  wrapped  with  paper.  For  metallic 
surface  screen  the  roller  diameter  should 
be  six  inches,  but  it  may  be  less  for  a  cal-, 
cimine  screen.  This  description  is  crude. 
I  can  do  the  job  better  than  I  can  describe 
it,  but  you  will  find  it  practical  in  all  de- 
tails; also  it  is  easy  to  do.  Should  you  wish 
any  further  details,  write  me. 

On  behalf  of  myself  and  those  many  who 
will  appreciate  the  effort  of  a  friend  to  help, 
I  most  cordially  thank  him.  I  shall,  how- 
ever, take  issue  with  his  conclusions  in  one 
or  two  points,  leaving  it  to  friend  reader 
himself  to  decide  who  is  right  and  who  is 
wrong. 

In  the  first  place  I  freely  grant  that  I 
have  not  actually  tried  out  the  directions  I 
gave  friend  Allen.  Maybe  our  Xew  Jersey 
friend  is  correct  though  I'm  danged  if  I'm 
so  certain  about  that.  I  am  unable  to  see 
why  flat  paint  should  crack,  especially  when 
applied  in  thin  coats.  I  do  believe,  however, 
that  in  the  matter  of  painting  the  back  of 
the  screen  I  was,  in  all  probability,  in  error. 

Anyhow  I  will  yield  the  point,  because 
Xew  Jersey  is  a  man  who  has  had  wide  ex- 
perience with  paints.  If  Allen  has  tried  out 
my  directions  I  want  to  know  what  hap- 
pened. If  it  won't  stand  rolling  he  is  here- 
by directed  to  make  another  screen,  ac- 
cording to  the  directions  supplied  by  Xew 
Jersey,  and  send  me  a  bill  for  the  cost  of 
the  spoiled  one,  upon  receipt  of  which  I 
will  send  a  perfectly  good  check  to  cover 
the  loss.    There,  that  is  fair  enough,  I  think. 

And  now  as  to  the  distemper.  Well,  per- 
haps so!  Frankly  it  is  one  too  many  for 
me,  but  darn  it  all,  man,  you  can't  get  a 
really  good  projection  surface  with  distem- 
per, though  as  I  understand  you  (not  very 
clear  on  that  point)  you  suggest  sizing  with 
the  glue  and  whiting  mixture  and  then  coat- 
ing with  calcimine,  which  will  make  a  very 
good  projection  surface  in  a  permanent  lo- 
cation and  if  the  surface  •will  stand  rolling 
without  cracking — of  which  I  have  small 
doubt,  then  it  is  a  good  surface  for  a  roll- 
up  screen.  Within  reason  high  brilliancy 
may  be  had  on  it  by  the  use  of  high  am- 
perage. 

And  now  as  to  the  main  point  of  difference 
between  Xew  Jersey  and  I.  If  it  is  pos- 
sible to  make  a  metallic  Surface  screen  with 
but  little  brushing,  then  I  agree  that  his  di- 
rections are  the  first  I  have  ever  seen  which 
appear  to  be  practical,  because  a  polish  is 
exactly  what  is  XOT  wanted  on  a  metallic 
surface  screen.  Polish  sets  up  superimposed 
reflection,  and  that  is  the  reason  for  the 
"haze"  so  many  have  complained  of  in  front 
of  a  metallic  surface  screen.  If  you  can  just 
dump  the  powder  on  the  size  and  brush  it 
around  until  it  has  covered  every  portion  of 
the  surface,  but  with  great  care  to  produce 
XO  polish,  then,  while  I  do  not  wish  to  be 
understood  as  recommending  that  novices 
try  making  a  metallic  surface  screen,  still 
the  directions  given  do  look  practical. 

As  to  the  matter  of  brilliancy,  in  my  opin- 
ion small  town  exhibitors  would  better  se- 
cure it  by  using  the  whitest  surface  possible 
(which  is  white  zinc,'  so  far  as  I  know, 
mixed  almost  entirely  flat  for  the  last  coat) 
with  reduced  size  of  picture  and  higher  am- 
perage. 


July  25,  1925 


MOVING    PICTURE  WORLD 


469 


Interior  views  of  the  West  Coast  Theatre,  Long  Beach,  Cal. 


Two  Splendid  Houses  Added  to  Chain 

Operated  by  Coast  Theatres,  Inc. 


TWO  splendid  theatres  have  been  added 
to  the  growing  chain  controlled  by  the 
West  Coast  Theatres,  Inc. 
The  West  Coast  Theatre  in  Long  Beach, 
Cal.,  was  thrown  open  to  the  public  on  June 
6,  and  stands  as  one  of  the  best  examples  of  its 
kind  in  the  West  Coast  Theatres,  Inc.,  chain. 
This  large  edifice  seats  2,300  and  with  facili- 
ties of  the  most  modern  type  in  every  way,  is 
one  of  the  very  latest  additions  to  the  great 
circuit  of  playhouses. 

Among  the  prominent  features  in  this  house 
are  a  large  three-manual  orchestral  pipe  organ  ; 
expensive  opera  chairs  and  large  leather  loge- 
divans;  projection  equipment  of  the  very  latest 
type ;  stage  equipment  that  is  without  peer  in 
any  theatre  in  the  country ;  an  intensive  ventil- 
ating system ;  lighting  effects  that  can  be  oper- 
ated both  from  the  stage  and  the  booth,  on  many 
circuit  dimmers,  giving  any  desired  effect ;  and 
a  decorative  scheme  which  is  pronounced  by 
criticics  as  one  of  the  most  beautiful  in  any 
Western  theatre. 

Browne  Assumes  Charge 
The  theatre  is  under  the  resident  manager- 
ship of  Frank  L.  Browne,  widely-known  Long 
Beach  theatrical  executive,  who,  prior  to  as- 
suming charge  of  the  new  house,  operated  the 
Liberty  Theatre  in  that  city  for  several  years 
for  the  West  Coast  Theatres,  Inc.,  and  who 
will  continue  to  manage  both  houses.  The  Long 
Beach  houses  are  under  the  direct  personal 
supervision  of  A.  M.  Bowles,  General  Manager, 
of  the  West  Coast  Theatres,  Inc.,  direction  of 
Gore  Bros.,  Ramish,  and  Sol  Lesser. 

A  fourteen-piece  orchestra  will  be  a  part  of 
the  regular  staff,  and  the  policy  calls  for  a  split- 
week  change,  with  the  fore  part  of  the  week 
being  devoted  to  big  pictures  and  elaborate 
stage  presentations  produced  by  Fanchon  and 
Marco,  widely-known  Pacific  Coast  stage  pro- 
ducers, who  have  charge  of  the  Production  De- 
partment of  the  West  Coast  Theatres,  Inc. 


West  Coast  Theatre,  Long  Beach,  Cal. 

The  latter  part  of  the  week  will  be  devoted  to 
standard  big  Orpheum  vaudeville,  and  pictures. 

The  furnishings,  tapestries,  carpeting,  and 
other  similar  accoutrements  are  of  the  very 
best  that  can  be  obtained  anywhere.  Seven 
thousand  people  attended  the  gala  opening,  and 
among  the  prominent  visitors  present  were  all 
of  the  high  officials  of  the  West  Coast  Theatres, 
Inc.,  as  well  as  prominent  Long  Beach  citizens, 
headed  by  Mayor  Clark,  who  was  the  prin- 
cipal speaker  on  the  program.  General  Man- 
ager A.  M.  Bowles  responded  to  Mayor  Clark's 
address  on  behalf  of  the  West  Coast  Theatres, 
Inc. 

San    Bernardino    House  Opened 

The  West  Coast  Theatre  in  San  Bernardino, 
Cal.,  formally  opened  on  May  20,  takes  rank 
with  the  most  atractive  and  most  comfortable 
houses  in  the  celebrated  chain  from  which  the 
house  derives  its  name.  One  of  the  very  new- 
est links  in  the  West  Coast  chain,  it  is,  with- 


out doubt,  one  of  the  finest  theatres  of  its  type 
in  the  entire  West.  With  a  seating  capacity  of 
1,600;  a  huge  stage  with  equipment  excelled  in 
no  other  theatre  of  its  size  in  the  country; 
projection  equipment  of  the  finest,  and  a  decor- 
ative motif  that  stamps  it  as  artistically  beau- 
tiful in  every  respect,  the  West  Coast  The- 
atre is  everywhere  regarded  as  one  of  Cali- 
fornia's most  elaborate  show  places. 

This  big  theatre  is  part  of  the  Piatt  Building 
m  San  Bernardino,  and  the  opening  of  the 
building  and  the  theatre  simultaneously  marked 
a  new  era  in  that  city's  forward  march  of  prog- 
ress. A  throng  estimated  at  6,000  attended  this 
event,  and  visitors  included  all  the  prominent 
officials  of  the  West  Coast  Theatres,  Inc.,  as 
well  as  representative  citizens  of  San  Bernar- 
dino, and  the  speakers'  program  was  under  the 
direction  of  the  San  Bernardino  Chamber  of 
Commerce.  Mayor  Holcomb  was  the  principal 
speaker  on  the  program,  and  response  was  made 
by  A.  M.  Bowles,  General  Manager  of  the 
West  Coast  Theatres,  Inc. 

Hart  man  in  Charge 

H.  L.  Hatrtman,  formerly  a  Division  Man- 
ager, is  in  personal  resident  charge  under  the 
supervision  of  General  Manager  Bowles. 

The  policy  of  the  house  calls  for  a  three 
per  week  change,  with  high  calibre  pictures, 
elaborate  stage  presentations,  produced  by  Fan- 
chon and  Marco,  production  experts  of  the 
West  Coast  Theatres,  Inc.,  and  two  days  of 
tha  week  devoted  to  high  class  vaudeville  bills. 

San  Bernardino  is  a  city  of  35,000,  and  the 
acquisition  of  this  big  show-house  at  once 
places  this  city  among  the  prominent  theatrical 
communities  of  Southern  California. 

The  theatre  is  under  the  direction  of  Gore 
Bros.,  Banish,  and  Sol  Lesser,  and  the  build- 
ing arid  completion  of  the  theatre,  was  under 
the  personal  supervision  of  M.  Gore,  President. 


Interior  views  of  the  West  Coast  Theatre,  San  Bernardino,  Cal., 


470 


MOVING   PICTURE  WORLD 


July  25,  1925 


The  Warwick,  Kansas  City,  Mo., 

to  Be  Entirely  Remodeled 


ONE  of  Kansas  City's  largest  suburban 
theatres,  the  Warwick,  will  undergo 
complete  reconstruction.  Day  and  night 
forces  will  be  employed  to  complete  the  task 
in  five  months.  More  than  $150,000  will  be 
spent  in  making  the  theatre  one  of  the  best 
suburban  houses  in  the  Middle  West,  contain- 
ing a  seating  capacity  of  2,200,  according  to 
E.  W.  Werner,  manager.  This  announcement 
comes  on  the  heels  of  Mr.  Werner's  pre- 
viously announced  plans  to  construct  the  largest 
suburban  house  in  the  city,  a  $1,000,000  com- 
bination theatre  and  office  building,  at  Broad- 
way and  Valentine  road.  The  Warwick  is  lo- 
cated at  3927  Main  street,  six  blocks  from  the 
site  of  the  proposed  new  theatre,  which  will  be 
known  as  the  Werner. 

Plans  for  rebuilding  the  Warwick  followed 
the  signing  of  a  95-year  lease  Saturday  by  Mr. 
Werner.  Reconstruction  of  the  theatre  will  be- 
gin not  later  than  June  15,  the  theatre  to  be 
dark  for  five  months.  Only  the  side  walls  of 
the  present  structure,  which  is  elaborate  com- 
pared to  many  theatres,  will  be  retained.  The 
new  building  will  be  supported  by  steel  and 
concrete  frames  and  will  be  72  feet  deeper  than 


the  present  structure,  the  theatre  becoming  235 
feet  in  depth.  The  leasehold  acquired  by  Mr. 
Werner  includes  a  60-foot  strip  of  ground  ex- 
tending from  Main  to  Walnut  streets.  The 
main  floor  of  the  new  building  will  contain  1.500 
seats,  an  orchestra  pit  large  enough  for  forty 
musicians  and  a  stage  ample  for  large  pro- 
logues. A  balcony  will  provide  loge  seats  for 
300  persons  and  400  chairs,  such  as  will  be  on 
the  main  floor,  increasing  the  seating  capacity 
to  2,200.  The  seats  will  be  of  the  usual  width, 
being  more  than  20  inches  broad. 

A  large  entrance  foyer  will  be  finished  in 
travertine  stone  and  marble  and  there  will  be  a 
separate  exit  lobby.  An  innovation  here  will 
be  the  "cry  room,"  just  off  the  main  lobby  and 
ii.side  the  theatre,  where  its  occupants  may 
witness  the  picture  through  the  double  plate 
glass  partitions,  which  will  comprise  the  walls. 
The  "cry  room,"  of  course,  will  be  for  fretful 
children. 

The  principal  lobby,  25  feet  deep  and  the 
width  of  the  building,  which  will  be  dis- 
tinguished from  the  entrance  foyer,  will  be 
heavily  carpeted  and  finished  in  dark  walnut. 
From  this  room  stairways  will  lead  to  a  prome- 


Warner's  Egyptian  Theatre  Is 

Architecturally  Picturesque 


TEMPLE-LIKE  lines,  spaciousness,  a 
rtplica  of  the  golden  throne  of  an 
Egyptian  king,  are  just  a  few  things 
that  help  to  make  Henry  Warner's  East  Pasa- 
dena Egyptian  Theatre,  typical  in  architecture 
of  the  country  from  which  it  derived  its  name. 

The  theatre,  opened  May  6th,  under  auspi- 
cious circumstances,  with  a  bevy  of  stars  in  at- 
tendance and  with  the  world  premiere  of  Al 
Christie's  "Stop  Flirting,"  provided  a  gala  eve- 
ning long  to  be  remembered. 

Designed  by  Kenneth  A.  Gordon,  of  J.  H. 
Woodworth  &  Son,  massiveness,  simplicity  and 
dignity  mark  its  construction:  the  Woodworth 
firm  also  supplied  material  for  the  structure, 
and  managed  construction  and  financing. 

The  theatre  accommodates  900.  There  is  a 
spacious  foyer,  above  which  will  be  found  a 
nursery  and  the  lounge  rooms. 

An  unusual  feature  of  the  organ  installation 
is  that  it  is  located  above  the  stage,  the  tones 
being  carried  to  the  auditorium  by  way  of  an 
especially  arranged  grill  In  the  ceiling. 


The  projection  room  is  given  importance  in 
the  plans,  and  approximately  $7,000,  was  appor- 
tioned to  this  feature.  Everything  of  the  most 
modern  type  is  used. 

Henry  Wrarner,  who  operates  the  new  the- 
atre, has  been  in  the  exhibiting  activities  for 
many  years,  graduating  to  his  present  standing 
from  very  modest  beginnings. 

The  total  cost  of  the  building  approaches 
$165,000. 


nade,  which  will  be  an  intermediate  level  be-  . 
tween  the  main  floor  and  the  lobby. 

The  front  of  the  theatre  will  be  pulsichrome 
terra  cotta,  with  ornamentations  in  gold.  An 
indirect  lighting-  system  in  three  colors  will  be 
installed,  enabling   various  effects  to  be  ob- 1 
tained,  both  across  the  face  of  the  building  and  t 
the  main  lobby.    Equipment  will  include  a  cool-  I 
ing  system  which  will  change  air  in  the  theatre 
every  three  minutes,  and  a  Hope-Jones  pipe  f 
organ  to  cost  $40,000.    Boiler  Brothers  of  Kan- 
sas City  are  the  architects. 

The  annual  rental  to  be  paid  by  Mr.  Werner 
will  be  $8,000  net  for  the  next  ten  years  and 
$8,500  net  for  the  remainder  of  the  lease.  Be- 
sides all  carrying  costs  of  the  property,  Mr. 
Werner  also  must  pay  income  tax  on  the  rent, 
according  to  the  terms  of  the  lease. 


East  Aurora  Qets 

800-Seat  House 

Featuring  the  western  Xew  York  premiere 
of  Gloria  Swanson  in  "Madame  Sans  Gene," 
the  beautiful  new  Aurora  Theatre  was 
opened  in  East  Aurora,  Xew  York, 
"•ecently.  Roycrofttown  may  well  be 
proud  of  this  fine  new  800-seat  motion  pic- 
ture theatre  fireproof  to  the  highest  degree, 
most  attractivery  decorated  and  featuring 
equipment  equal  to  the  largest  houses  in  the 
land. 

Merritt  A.  Kyser  is  the  manager  of  the 
Aurora  and  the  following  are  members  of 
the  board  of  directors:  Elbert  Hubbard  II, 
son  of  the  famous  "Fra,"  president;  Irving 
Price,  vice-president;  James  W.  Persons, 
Robert  Xorth,  Lyman  S.  Loomis,  Cecil  M. 
Jackson,  secretary  and  treasurer. 

The  house  is  built  of  brick  and  hollow  tile 
with  concrete  floors,  wide  aisles  and  more 
exits  than  the  law  requires.  The  lobby  is  of 
fireproof  construction.  The  building  is  plas- 
tered on  metal  lath  and  is  fully  equipped 
with  sprinklers.  It  has  the  lowest  insurance 
rate  of  any  structure  in  the  town.  The  roof 
is  supported  by  structural  steel  girders  on 
brick  piers  with  independent  foundations  be- 
low the  frost  line  and  the  structure  conforms 
with  the  most  rigid  city  building  inspection 
codes.  Comfort  as  well  as  safety  is  essential 
in  every  modern  public  building  and  the 
owners  have  looked  after  this  feature  with 
great  care.  The  800  seats  are  roomy,  with 
deep,  curved  backs  and  upholstered  seats. 
The  simplex  projection  machines  are  used  in 
the  modernly  equipped  "oom.  Comfortable 
dressing  rooms,  a  large  stage  32  by  25  feet, 
footlights,  border  lights,  dimmers,  etc.,  are 
ample  to  meet  all  possible  demands  for  local 
performances  if  needed. 


Views  of  the  interior  and  lobby  of  Warner's  Egyptian  Theatre,  Easf   Pasadena,  Cal. 


MOVING    PICTURE  WORLD 


The  final  safeguard  for  success — 

EASTMAN 
POSITIVE  FILM 

To  make  the  most  of  a  picture  from 
the  box  office  view  point  you  carefully  plan 
the  publicity  notices,  newspaper  advertise- 
ments, lobby  displays,  tie-ups. 

But  one  more  safeguard  for  success 
remains — photographic  quality.  Look  in  the 
film  margin  for  the  black-lettered  identifi- 
cation "Eastman"  and  "Kodak"  and  you 
know  that  the  screen  will  show  all  the 
quality  of  the  negative. 


EASTMAN  KODAK  COMPANY 


ROCHESTER,  N.  Y. 


MOVING    PICTURE  WORLD 


Pathe  gets 


Kivalina  *  *  Icelands 


Lovc\  devotion  and  perils  in  the  shadow 
of  the  Northern  Lights 

"Kivalina"  was  a  sensation  at 
New  York's  Strand. 

It  not  only  played  to  very 
good  business,  but 

It  was  praised  bv  the  news- 
paper critics  as  being  a  true 
Classic,  a  picture  that  would 
live,  a  delight  to  the  eye  and 
a  credit  to  the  screen. 

A  magnificent  hot  w  eather 
attraction. 

Easy  to  exploit.  Easy  to  get 
business  with. 

Produced  and  Get  Your  dates  ffi 

directed  by 
Earl  Rossman 


1^*  W^M  »Ae  <^4m| 

oving-'  Picture 


/OL.  75,  No.  5 


AUGUST  1,  1925 


PRICE  25  CENTS 


8. 


8**  * 


Published  by  CHALMERS  PUBLISHING  COMPANY  Siw'SScSS 


Entered  as  second  class  matter  June  17,  1906,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.    Printed  weekly.    $3  a  year. 


Telegraph  Companies 

are  kept  busy 
these  days 
delivering 
messages 
like 
this 


Fomi  1204 


1 


If  none  of  ~Bten>r  -"^fnbola 

appears  after  the  crrenr(nurnber  of 
words)  this  is  a  telegram.  Other- 
wise its  character  Is  indicated  by  the 
symbol  appearing  after  the  check. 


NEWCOMB  CARLTON,  president 


GEORGE  W.  E.  ATKINS.    FIRST  VICE-PRESIDENT 


CLASS  OF  SERVICE 

SYMBOL 

Telegram 

Day  Letter 

Blue 

Night  Message 

Nfte 

Night  Letter 

N  L 

If  none  of  these  three  symbols 
appears  after  the  check  (number  of 
words)  this  is  a  telegram.  Other- 
wise its  character  is  indicated  by  the 
symbol  appearing  after  the  check. 

RECEIVED  AT 


JULY  14  1925 


METRO  GQLDWYN  MAYER 
1540  BROADWAY  N  Y  C 


HAPPENED  TO  BE  AT  ST  JAMES  THEATRE  ASBURY  PARK  LAST  NIGHT 
AND  AUDIENCB  UPON  LEAVING  THEATRE  RAVED  ABOUT  THE  UNHOLY 
THREE  WITH  LON  CHANEY  IF  THE  REST  OF  THE  PRODUCT  IS  AS 
GOOD  AS  THIS  YOU  CAN  RAISE  MY  PRICE 

WALTER  RxlADE 


7  ^xxq^oldwy n  -^jayer 


mber  Motion  Picture  Producers  and  Distributors  of 

leiica,  Inc.— Will  II.  Hays,  President 


about 


August  1,  1925 


MOVING   PICTURE  WORLD 


s 


475 


THE  LUCKY  DEVIL 

Unsolicited  telegram  from  C.  Frederick, 
Pittsfield,  Mass. 

"  'Lucky  Devil'  an  absolute  knockout.  Conserva- 
tive Pittsfield  stood  and  yelled.  Race  is  a  wow. 
Dix  has  arrived  with  both  feet  firmly  entrenched. 
Congratulations." 

One  of  the  Greater  Forty  Paramount  Pictures 


THE  TEN  COMMANDMENTS 
Telegram  from  W.  S.  Lester,  Turlock,  Cal. 

"  'Ten  Commandments'  first  night  beat  'Covered 
Wagon'  in  attendance  by  eighty-three  people.  It 
was  necessary  to  run  the  'Wagon'  an  extra  day 
to  take  care  of  the  overflow." 


Another  telegram  from  Mr.  Lester 

"Second  night  'Commandments'  breaks  all 
records  in  this  theatre.  House  sold  out  before 
show  opens.  Lobby  full  of  people.  Holding  over 
another  night  to  accommodate  all." 


Letter  from  C.  L.  Roser,  Al.  Ringling  Theatre, 
Baraboo,  Wis. 

"While  we  are  never  given  to  attempts  to  get  ourselves 
into  print,  I  am  today  mailing  AMUSEMENTS  a  report 
on  'THE  TEN  COMMANDMENTS,'  believing  it  might 
help  distributor  and  exhibitors  alike.    The  report : — 

Opinion — One  of  the  biggest  and  best  produced  to 
date.  Deserves  all  the  boosting  that  can  be  given 
it— and  it  should  be  BOOSTED  heavily.  A  won- 
derful picture  anytime,  anywhere.  We  stressed 
the  fact  that  it  is  in  two  parts,  one  Biblical  and 
one  Modern,  thus  appealing  to  all  classes.  PLAY 
IT! 

Suitable  for  Sunday — Emphatically. 
Rating — Splendid. 

"If  the   above   doesn't  describe  it,  it  is  because  we 

couldn't  find  more  adequate  adjectives — for  we're  glad 

we  played  it,  and  that's  saying  it  all. 

"Incidentally  our  Greater  Movie  Season  is  ON,  ushered 

in  by  'The  Ten  Commandments'  and  we're  proud  of  that, 

too,  for  what  could  be  more  fitting  for  a  pace-setting 

staTter?" 


Editorial  in  Greater  Amusements, 
Minneapolis,  Minn. 

"Paramount's  'The  Ten  Commandments'  is  being  given 
a  warm  welcome  in  the  territory  by  the  clergy.  Ministers 
and  preachers  of  all  denominations  are  going  out  of  the 
way  to  plug  this  DeMille  spectacle.  Don't  overlook  this 
bet.  It  gets  to  a  class  of  people  that  newspaper  ads  and 
lithos  mean  nothing  to.  At  Mantorville,  Minn.,  where 
Sunday  shows  have  been  taboo  for  years,  Ferrin  & 
Joslyn,  Liberty  Theatre,  got  one  of  the  leading  ministers 
there  so  enthused  that  church  services  will  be  called  off 
so  the  flock  may  witness  the  picture.  In  exploiting  'The 
Ten  Commandments'  it  would  be  wise  to  make  two 
.separate  and  distinct  appeals:  one  to  the  better  element 
by  way  of  the  church ;  the  other  through  circus  billing, 
stressing  the  entertainment  qualities  of  the  picture,  and 
overcoming  the  impression  the  title  may  create  that  the 
picture  is  a  preachy  one.  The  picture  can  stand  the 
limit  of  both." 

One  of  the  Greater  Forty  Paramount  Pictures 


THE  TROUBLE  WITH  WIVES 

Telegram  from  Arch  Reeve,  Lasky  Studio, 
Hollywood,  Cal. 

"Malcolm  St.  Clair  has  turned  in  another  winner 
in  'Trouble  With  Wives.'  With  remarkable  title, 
tremendous  exploitation  possibilities,  and  one 
hundred  percent  entertainment,  this  picture  is 
sure  fire.  It  was  previewed  at  Florence  Theatre, 
Pasadena,  and  was  given  tremendous  reception." 

One  of  the  Greater  Forty  Paramount  Pictures 


A  SON  OF  HIS  FATHER 

Telegram  from  Herman  Wobber, 
San  Francisco,  Cal. 

"I  personally  previewed  'Son  of  His  Father'  and 
you  can  set  this  one  down  as  one  of  the  greatest 
outdoor  pictures  we  have  ever  handled.  It  is  of 
an  entirely  different  flavor  from  the  great 
majority  of  outdoor  pictures  and  should  prove  a 
great  audience  release.  The  locations  are  good, 
the  cast  is  faultless  and  with  the  name  of  Harold 
Bell  Wright  as  author  it  should  prove  a  great 
drawing  card.    It  is  box  office  all  over." 

One  of  the  Greater  Forty  Paramount  Pictures 


MOVING    PICTURE  WORLD 


August  I,  1925 


THE  KING  OF  ALL  I 

ind  of  i 


HORSE 


BILLIE  DOVE -ANN  PENNINGTON  -        >  NAPOLEON, 
MALCOLM  WAITE  ~I FARRELL  ff 'DONALD  an   9hc  horse  marvel  \ 

fox  Film  Corporation, 


August  1,  1925  MOVING   PICTURE    WORLD  477 

WE  S  TE  RN   S  TARS 
typical  7YIL%  thrills 

First  of  his  pictures  for  the  new  season — 
ready  now  for  August  play-dates — and  the 
best  Mix  attraction  you  ever  played! 

WILIIAM  FOX  "presents 

%in  'Wlk 


in 


LUCKY 

SHOE 

A  Cowboy  of  the  Wild  West  Romances  in  old  Spain 

hory  hy  %)bertjprd  ^  J.G.BLYSTONE  froductton, 
I  Fox  Film  Corporation. 


478 


MOVING   PICTURE  WORLD 


August  1,  1925 


0  ^    ■  H» 

'^^^N^^^SBif,  —  


Hi 


Nailed! 


4  solid 

for  box-office 


SKouidS  Bros. 

and 

William  Goldnwt 

in 

St.  Louis 

'fe  product  means 
^ox  Office  fiospzrityl 

Fax  Film  Carporatioru 


August  1,  1925 


MOVING   PICTURE  WORLD 


479 


Riveted! 

foundation 

prosperity 


Jensen  & 

Von  Herberfif 


Seattle  Portldnd  Leonid 

Astoria  *  OlympU 

, .    (  Seattle  )       John  Hamrick 

and  m   I  K  for  his 

I  Taconta  J   Blue  Mouse  Theatres 
and  Charles  McKee,Helig  Theatre,  Seattle 

Fox  Film  Corporation. 


480 


MOVING    PICTURE  WORLD 


August  1.  192 


Here  is  a  pleasing  novelty  for  your  patrons! 
The    exhibitor    is    fortunate    who    has  Kentucky 
Pride     among    his     Fox     Supreme  Attractions — 

a  picture  dealing  with  the  excitement  and  the  romance 
of  race  horse  breeding  in  the  Blue  Grass  region  of 
Kentucky,  and  the  fortunes  of  the  great  families 
whose  history  is  linked  to  that  of  the  thoroughbred. 


KENTUCKT 
PRIDE 


A  beautiful  picture,  splendidly  produced  by  William 
Fox,  directed  by  John  Ford,  with  Man  O'War, 
NegofoL  Morvich,  Fair  Play,  The  Finn,  Virginia's 
Future,  Confederacy  and  other  great  race  horses  as 
the  equine  actors,  and  Henry  B.  Walthall,  Gertrude 
Astor  and  J.  Farrell  MacDonald  in  the  merely  human  A 
roles.  / 


V 


j 


LI  A\T(~\  P  GEORGE  O'BRIEN- MADGE  BELLAMY  —  LESLIE  FENTON 

ll/YV  UL   MARGARET  UVINGSTON  -  WALTER  MCGRAIL  —  EULALIE  JENSEN 

Fox  Film  Gorporatiori, 


HAVOC 


August  1,  1925 


MOVING   PICTURE  WORLD 


JAY 
HUN' 


it 


m 


Fotis 

'HARLAN 


BRANDON 
HURST 


Now  Playing 

KEITH -ALBEE 

Magnificent  $5,000,000 

PALACE  THEATRE 

CLEVELAND,  OHIO 

Following  triumphant  pre-release  show- 
ing at  New  York  Strand  Theatre 

New  Box-Office  Records  Will  Be 
Established  with  the 

WILLIAM  FOX 

motion  picture 


NADGE 
BELLAMY 


i 


J.  FARRELL 
Mac  DONALD 


John  Qolden'S  stage  triumph 

l  GIhe  play  that  hro\\e  the  'world's  record" 
JOHN  FORD  cProdudlion 

Scenario  by     prances  Marion 
flay  by  'fvan^  Bacon  and  cWinchell  Smith, 


ETHEL 

CLAYTON 


EDYTHE 
CHAPMAN 
fr  f  - 


HAVOC       mighty  drama  of  war-dazed  women! 


}nx  Film  rnrnnratinn 


482 


MOVING   PICTURE  WORLD 


August  1,  1925 


In  the  cBest  ^Theatres 

FOX   SHORT  SUBJECTS 


H*  A.  Schwahn 

O'Klare  Theatre,  Eau  Claire,  Wise. 

Toohey  Brothers 

Jewell  Theatre,  Sioux  Falls,  S.  D. 

M.  Hirshfield 

State  and  Stacey  Theatres,  Trenton,  N.  J. 

Bijou  Amusement  Co. 

Bijou  and  Empire  Theatres,  Mobile,  Ala. 

R  Dolle 

Alamo  and  Strand  Theatres,  Louisville,  Ky. 

William  Hawley 

Sun  and  Keith  Theatres,  No.  Platte,  Nebr. 

T*  Brown' 

Strand  Theatre,  low, 

/ 

Mikfy 

Roman 


Nathan  Yamins 

Rialto  Amusement  Co.,  Fall  River,  Mass. 

Keith  Circuit 

Victory  or  Albee  Theatres,  Providence,  R.  I. 

Mike  Comerford 

Roman  and  American  Theatres 
Scranton,  Pa. 

Wm.  Bernstein 

Regent,  Majestic  and  Strand  Theatres 
Elmira,  N.  Y. 

Rowland  &  Clark 

State  and  Blackstone  Theatres 
Pittsburgh,  Pa. 

Ascher  Brothers 

12  Theatres,  Chicago,  I1L 

William  James 

James  Theatre,  Columbus,  O. 

D.  C.  Shiarella 

Rialto  and  Virginian  Theatres 
Charlestown,  W.  Va. 


KMC  *  1.000,000    SHOUT    SUBJECT  PROGRAM 

fox  Film  Corporation 


August  1,  1925 


MOVING    PICTURE  WORLD 


483 


you  "will  find  them 

LONG     ON  QUALITY 


A,  C.  Himmelein 

Plaza  Theatre,  Sandusky,  Ohio 

E.  Mandelbaum 

Temple  Theatre,  Toledo,  Ohio 

G.  FL  Foster 

Marion  Theatre,    Marion,  Ohi 

Dye,  Ford  &  Roger 

Palace,  Olympic  and  Mission  The 
Wichita  Falls,  Tex. 

Will  Horowitz,  Jr 

Irish  and  Texan  Theatres,  Houst< 

Dent  &  Musselman 

Elloney  Theatre,  El  Paso,  Tex 

J.  N.  Robertson,  En 

Roosevelt  Theatre,  Detroit,  Mici 

C.  H.  Miles 

Regent  Theatre,   Detroit,  Mich 

Lee  Gunnison 

Royal  Theatre,  Atchinson,  Kan. 


M.  Hirshfield 

State  and  Stacey  Theatres,  Trenton,  N.  J. 

»«^^Sl  Wood 

O.  HENRY  Series  S^™— 


8  FOR  THE  SEASON 

me  MARRIED  LIFE  of 
HELEN  WARREN 


8  FOR  THE  SEASON 


EARLE  FOXE  in  new  series  of 
VAN  BIBBER  society  comedies 


8  FOR  THE  SEASON 


Imperial  Comedies 

20  FOR  THE  SEASON 


Fox  Varieties 

9fie  World  We  live  in  -26  FOR  THE  SEASON 

Fox  N  ews 

104  ISSUES  ANNUALLY 


tens 

if  City,  N.  J. 


mngfield,  111. 

Guthrie 

Salem,  Ore. 

tr 

Point,  N.  C. 

[aclay 

Dubuque,  la. 

Wood 

len  Theatres 
Y. 


G.  Kerasotes 

Strand  and  Savoy  Theatres,  Springfield,  111. 


Toohey  Brothers 

Jewell  Theatre,  Sioux  Falls,  S.  D. 


POX  SHORT  SUBJECTS  -UTILE  HANTS  of  vhe  SCREEN 

fox  Film  Corporation. 


484 


MOVING   PICTURE  WORLD 


August  1,  1925 


appearing  in  the  August  i5th  issue  oi 

THE  SftWRdAY  EVENING  POS 

on  our  first  MSHM  BSH®  SfflKHMMI 
to  sell  this  great  picture 
to  10,000,000  people/ 


m  ss;*  vzm 


and  this  is  only  the  sta  ri- 
ot a  tremendous  exploitation 
campaign  to  be  put  behind  all 


F.  B.  O.  PROMISED  THE  EXHIBITORS  OF  AMERICA  THAT  IT 

would  advertise  the  first  Gold  Bond  Picture  in  The  Saturday  Evening  Post.   Here's  the  ad 

as  we  promised.  And  that's  only  half  of  it  for  backing  up  this  full  page  smash  is  a  nation  wide  exploitation, 
advertising  and  publicity  campaign  on  "DRUSILLA"  that  will  pour  millions  of  dollars  into  thousands  of  exhibitors'  box 

offices. 

TWELVE  WONDERFUL  GOLD  BOND  PICTURES  COMING  FROM 
F.  B.  O.  beginning  with  "DRUSILLA"  and  followed  by  "PARISIAN  NIGHTS"  with 

Elaine  Hammerstein,  Lou  Tellegen  and  Renee  Adoree, — played  the  Capitol,  N.  Y.,  to  capacity  for  one 
solid  week.  "IF  MARRIAGE  FAILS,"  C.  Garden  Sullivan's  great  picture,  at  Moss'  Colony  for  one  solid  week.  Gene 
Stratton-Porter's  "THE  KEEPER  OF  THE  BEES"  running  serially  and  being  advertised  simultaneously  in  McCall's 
magazine  for  four  solid  months. 

EMORY  JOHNSON'S  BIG  WINNER  "THE  LAST  EDITION"  STARRING 
Ralph  Lewis, — followed  by  Johnson's  next  big  winner  "HAPPINESS" — Then  two  Laura 
Jean  Libbey  stories— "WHEN  HIS  LOVE  GREW  COLD"  and  "A  POOR  GIRL'S  ROMANCE"— then 
"FLAMING  WATERS"  a  great  oil  field  story— Then  the  big  racing  picture  'THE  FUTURITY  WINNER" — then  the  rail- 
road thriller  "THE  MIDNIGHT  FLYER" — and  then  "THE  ISLE  OF  RETRIBUTION"  ...  12  wonderful  Gold 
Bond  Pictures  all  backed  by  exploitation  and  big  time  publicity.    Get  your  contracts  now!    !  ! 

FILM  BOOKING  OFFICES 

723  Seventh  Ave.,  New  York — Exchanges  Everywhere 


August  1,  1925 


MOVING    PICTURE  WORLD 


485 


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EVE 


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^Warner 


ervice  i 


CLyy  7ARNER'S  national  advertising,  in  1,100  daily  newspapers  on  its  1925- 
UU  26  product,  is  the  greatest  actual  service  in  building  box  office 
returns  you  have  ever  encountered  in  your  experience  as  an  exhibitor. 

This  advertising— on  individual  pictures— is  to  your  patrons  at  the  very 
time  you  are  showing  this  picture.  It  is  advertising  concentrated  on  your 
customers  when  they  are  ready  to  buy. 

And  serialization!  Warner  stories  have  already  been  placed  for  publi- 
cation in  newspapers  on  a  scale  never  before  accomplished.  And  each 
newspaper,  in  every  instalment,  will  publicize  the  forthcoming  Warner 
picture  which  you  will  show. 

Lastly— this  advertising  is  BONDED.  It  is  part  of  your  Warner  contract. 
It  MUST  appear  as  scheduled. 

Watch  for  the  complete  story  of  Warner's  BONDED  ADVERTISING.  It 
is  coming  to  you  by  mail. 


brty 


for  19254926 


MRNERBRQC 

"  Classics  of  the  Screen  M 


What  Cecil 


WITH  brilliant  directorial,  scenario  and 
production  staffs  working  as  a  unit 
under  his  direct  supervision  —  with  stars 
of  proved  box-office  value  ideally  cast  in 
great  stories  by  world-famous  authors — 
Cecil  B.  De  Mille  is  working  out  a  group 
of  twelve  master  productions  that,  indi- 
vidually  or  as  a  unit,  surpass  any  pro- 
ductions ever  offered  to  motion  picture 
exhibitors  in  the  history  of   the  industry. 


Jetta  Goudal  and 
Noah  Beery 

Directed  by 

PAUL  SLOANE 


'•ore  n>*n 


First  rumblings  of  a  mighty 
avalanche  of  entertainment 


/RELEASED  BY 


PRODUCERS  DISTRJBUTING 

F.  C.  MUNROE,  President      RAYMOND  PAWLEY,  Vice-President  and  Treasurer      JOHN  C.  /LINN,  Vice-President  and  General  Manager 


DeMille 

is  going  to  do 


THE  tremendous  scope  and  superlative  quality  of  the  Cecil  B.  De  Mille  product  for  the  coming 
year  are  forecast  in  the  showmanship  calibre  of  his  first  three  attractions  for  1925-26. 

"THE  ROAD  TO  YESTERDAY,"  the  first  of  two  big  Specials  directed  by  Cecil  B.  De  Mille,  is  a 
production  to  which  the  word  stupendous  can  be  fittingly  applied.  Big  in  theme,  spectacular  in 
action,  rich  in  scenic  investiture,  with  a  cast  of  extraordinary  distinction,  this  picture  will  equal 
anything  Cecil  B.  De  Mille  has  ever  done. 

This  big  personally  directed  Special,  with  the  first  two  personally  supervised  productions,  will 
serve  as  a  criterion  by  which  the  entire  product  can  be  gauged. 

"HELL'S  HIGHROAD,"  the  initial  production  starring  Leatrice  Joy,  with  Edmund  Burns,  Julia 
Faye  and  Robert  Edeson  heading  a  brilliant  cast,  directed  by  Rupert  Julian,  is  a  smashing  drama 
of  the  New  York  "gold  coast,"  with  all  the  spectacular  thrill  of  "The  Ten  Commandments"  and 
with  a  story  that  out-romances  "Male  and  Female." 

"THE  COMING  OF  AMOS"  stars  Rod  La  Rocque  in  the  first  of  his  four  pictures.  It  is  a  graphic 
picturization  of  the  world-famous  William  J.  Locke's  most  popular  novel,  sales  of  which  have 
already  reached  six  figures.  It  is  a  melodramatic  comedy  —  swift  in  action  —  with  the  festive 
Monte  Carlo  and  the  Riviera  as  background.    Paul  Sloane  directs. 


These  three  attractions  are  typical  of  the 
super-excellence  of  the  Cecil  B.  De 
Mille  product — a  product  that  has 
consistently  led  the  industry 
in  box-office  successes. 


OKPOKATION 


Member  Motion  Picture 


Producers  and  Distributors  of  America.  Inc.-Will  H.  Hays,  President. 


490 


MOVING    PICTURE  WORLD 


August  1,  1925 


ARE  YOU  CLAIMING 

"The  Best  Projection  In  Town"? 

A  selling  point  with  the  public  that  is  far  too  often  neglected  is 
Perfect  Projection. 

You  book  good  pictures;  you  advertise  them;  you  stunt  them,  and 
you  ballyhoo  them. 

But— 

Do  you  back  them  up  with  Perfect  Projection?  Are  you  telling  your 
public  not  only  how  good  your  pictures  are  but  also  how  clearly  and 
perfectly  you  are  projecting  them? 

It's  an  appealing  argument  to  Mr.  and  Mrs.  Public.  Many  times  it's 
the  deciding  factor  with  them.  Furthermore  they  will  advertise  it 
for  you.  Perfect  Projection  will  give  your  theatre  the  very  best  kind 
of  word-of-mouth  advertising. 

Start  improving  now  and  be  all  ready  to  shout  "Perfect  Projection 
— the  very  best  in  town"  when  Fall  business  comes. 

For  quickest  and  best  results  consult  F.  H.  Richardson's  4th  Edi- 
tion HANDBOOK  OF  PROJECTION— the  straight-line  ap- 
proach to  Perfect  Projection. 


Price  $^)00  Postpaid 


AT  YOUR  DEALERS  OR  DIRECT  FROM 


CHALMERS  PUBLISHING  CO. 


516  FIFTH  AVENUE 


NEW  YORK  CITY 


Rtigust  1,  1925 


M  01'  1  NG    PICTURE  WORLD 


491 


%e  Greatest 

Sma 

in  Screen 
History  ^ 


Watch  Universal-It  s  ahead  of  all! 


UNIVERSAL 
JEWEL 


'Everything  a  Qood 

Movie  Should  Be!" 

-Declared  the  N.  Y.  Evening  Post 
during  its  run  at  the  Capitol  Theatre 

VIRGINIA  VALLI 

and 

EUGENE  O'BRIEN 

with  Mary  Alden  and  an 
All  Star  Supporting  Cast 

A  Svend  Qade  Production 


"Any  kind  of  audience 
anywhere  will  revel  in  it!" 

Proclaimed  the  N.Y. Telegraph  during 
its  run  at  the  Strand  Theatre,  N.  Y. 

LAURA  LAPLANTE 
and  PAT  O'MALLEY 

in  the  Picturization  of  the 
Wm.  A.  Brady  Stage  Success 


Adelaide  Mathews  and  Martha 
M.  Stanley. 

A  William  Seiter  Production 


UNIVERSAL 
JEWEL 


Univer  sal's  Showmanship  Pictures 
-Miles  Ahead  of  Them  All! 


UNIVERSAL  JEWEL 


America's  Qreatest  Male  Star 
in  His  Finest,  Funniest  Picture! 

HARRY  POLLARD'S 
PRODUCTION 

of  Byron  Morgan's  hilariously 
thrilling  comedy -drama 


Universal  s  Showmanship  Pictures 
-Miles  Ahead  of  Them  All! 


Universalis  Cut. Loose  Again!!! 


JEWEL 


Universale  Showmanship  Pictures 
—  Miles  Ahead  of  Them  All! 


J 


Universal  Has  No  Close  Second  Now! 


Universalis  Showmanship  Pictures 
-Miles  Ahead  of  Them  All! 


496 


MOVING    PICTURE  WORLD 


August  1.  1925 


I  AM  BOOKING  THE  BEST  IN  BOX  OFFICE 

drawing  power  when  I  book  Universal  Pictures. That 's 
why  I  signed  up  100%  for  Universale  la*  White  List.' 


O.L  MEISTEK 


WHITE  HOUSE  THEATRE 
MILWAUKEE,  WIS. 


^  Watch 
gflMVERSAL! 

1  It  s  miles 
5-  ahead 
%,    of  all ! 


If  ^  ^giP'Thank  ^ 
'/  /  /  /  Heaven  for  f§» 


UNIVERSAL  S  % 

White  List 


SMASH 


Through  to  Bigger 
Box  Office  Profits 

with 

^  UNIVERSALIS 

V  White  fist 


While  Pictures  ♦  White  Contracts 
White  Treatment 


Has  No 
5?  Close  Second 
Now 


Everybody 
demands 

Universe's  224 

White  List  ^ 


Presented  by 

CARL  LAEMMLE 


G/ie 


MoviTntg  Picture 

WORLD 

Founded  jn  ltyOJ bu  J.  P.  Chalmers 


Looking  yem  Over  Again 


OUT  of  the  hat  comes  a  slip  marked  "Warner 
Brothers."     We  turn  to  the  job  with 
pleasure.   For  the  first  page  of  the  season's 
announcement  is  before  us. 

We  like  that  line-up  of  titles.  There's  a  "some- 
thing" there  that  gets  a  response.  They  seem  to 
be  the  sort  of  titles  that  we'd  like  to  see  in  the  elec- 
tric lights  if  our  bank  account  were  paying  the  bills. 

"The  Limited  Mail."  "Three  Weeks  in  Paris." 
"Bobbed  Hair."  "Rose  of  the  World."  "The 
Pleasure  Buyers."  "Broken  Hearts  of  Hollywood." 
"My  Official  Wife."  And  so  on.  And  then  some 
more.  And  then  some. 

We  have  just  taken  a  hop,  skip,  and  a  jump 
through  those  titles.  There's  an  alternate  for 
every  one  we  have  mentioned  that  might  have 
struck  the  next  fellow  as  even  better.  It's  a  great 
list.    It  hits  home. 

*  *  * 

THERE'S  a  workmanship  about  that  entire 
announcement  and  line-up  that  strikes  a 
responsive  chord  in  a  mind  thinking 
"SHOW"  thoughts.  For  example,  up  near  the  top 
of  the  list  of  stars  we  find  Syd  Chaplin.  Might 
mean  a  lot,  might  mean  nothing.  Let's  turn  a  few 
pages  and  see  what  vehicles  they  are  putting  Syd  in. 

"The  College  Widow."  "The  Man  on  the  Box." 
(Remember  Henry  Dixey  in  that  one?)  They 
ring  true.  That's  hitchin'  the  star  to  the  vehicle. 
That's  edging  towards  another  "Charley's  Aunt." 

John  Barrymore's  name  is  on  the  list.  Let's  see 
what  he  is  presented  in.  "The  Sea  Beast."  Never 
heard  of  it.  Then  we  read  the  fine  print  and  dis- 
cover that  it  is  an  adaptation  of  "Moby  Dick." 
Now  we  know  something.  The  fellow  who  bought 
that  story  for  pictures  knew  what  he  was  about. 
And  the  chap  who  changed  its  title  for  picture  pur- 
poses knew  even  more. 

And  so  it  goes.  Do  you  get  what  we  mean  when 
we  say  "workmanlike?" 

*  *  * 

THEN  comes  what  may  seem  a  minor  point 
to  some  folks,  but  is  a  pretty  important 
one  to  us.    The  heading  on  the  page  reads 
"Scenarios  By  Proven  Experts."    After  which  we 
read: 


"The  finest  story,  scenarized  by  an  experienced 
and  capable  screen  writer,  will  become  a  finer  pic- 
ture. To  the  scenarist  is  entrusted  the  work  of 
injecting  those  points  of  audience  appeal  that  mean 
increased  box  office  returns." 

After  which  we  read  the  roster  of  folks  who  will 
do  the  continuity  job  for  Warner  Brothers. 

A  minor  point — to  some  folks.  But  here  is  our 
thought:  We  have  looked  at  many  line-ups  that 
struck  us  as  one  hundred  per  cent  and  then  found 
ourselves  saying,  'But  I  don't  see  any  names  on 
that  scenarists  list  that  hit  us  right."  We  have 
checked  other  lists  that  didn't  strike  us  favorably 
and  soliloquized,  "Wish  they  only  told  us  who 
would  do  the  continuities — it  might  make  all  the 
difference  in  the  world." 

It  does  make  all  the  difference  in  the  world. 
Someone  at  Warner  Brothers  is  wise  enough  to 
know  that.  And  then  still  wiser  when  he  gives  it 
the  importance  of  a  separate  page  and  warm  en- 
dorsement in  the  annual  announcement. 

Again  we  say,  "workmanlike." 

*    *  * 

WE  could  go  into  details  for  inches  and  inches 
more.    But  we  are  not  going  to.  Because 
there  is  one  thought  that  is  going  to  take 
all  the  space  that  is  left  to  us.    That  thought  is 
named : 

Ernst  Lubitsch. 

Here  is  the  man  who  could  open  a  School  for 
Directors  tomorrow  and  take  on  all  comers.  Here 
is  the  man  who  is  technical  finesse  down  to  his 
finger  tips. 

He  has  made  many  fine  pictures  since  coming 
to  this  country.  Some  that  didn't  mean  so  much 
because  they  didn't  have  stories  that  had  any  par- 
ticular reason  to  exist.  But,  every  time,  the  fine 
hand  of  Ernst  Lubitsch  has  been  there.  And 
evident. 

Now,  here  is  our  thought.  Some  day — why  not 
this  year? — this  man  Lubitsch  is  going  to  get  HIS 
story,  the  BIG  STORY.    When  he  does! 

Clear  the  track  of  locals  and  freights,  and  make 
way  for  the  express! 


498 


MOVING    PICTURE  WORLD 


August  1,  1925 


There's 
Extra 

MONEY 

in  the 
Short 
Subject 


Are  You 
Qetting 
YOURS  1 


Advertising 

Does 

It. 


Moving^  Pictirre 

WORLD 


EDITOR  ROBERT  E.  WELSH 


Published  Weekly  by  CHALMERS  PUBLISHING  COMPANY,  516  Fifth  Avenue,  New  York,  N.  Y. 
Telephone:  Murray  Hill  1610-1-2-3.    Member  Audit  Bureau  of  Circulations.    John  F.  Chalmers,  president: 

James  P.  Chalmers,  Sr.,  vice-president;  Alfred  J.  Chalmers,  vice-president;  Eliza  J.  Chalmers,  secretary 
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V  OLUME  75 


NUMBER  5 


To  Keep  You  Posted 

Editorial    4971 

The  Secret  of  Full  Houses — Salesmanship   499 

Ealand  Helps  Critic  to  Review  "Shorts"  in  His  Home   500 

His  "Shorts"  More  Than  Fillers   500 

Film  Congress  Stands  Postponed;  America  "Too  Busy'"   501 

"Break"  Reports  Premature,  Says  Woodhull   502 

Poli  and  Paramount  Consider  Exhibition  on  Division  Basis   502 

Exhibitor  Court  Action  to  Test  Worthiness  of  Uniform  Contract   503  ' 

McCormick  General  Manager  of  First  National  on  Coast   504 

Another  Fox  Suit  Over  Art  Mix  Advertising   504 

Fox  News  Now  Operating  Its  Own  Airplane  Service   505 

Chicago  Asks  Dawes  to  Lead  Greater  Movie  Season  Parade   505 

Film  Players'  Frolic  to  Aid  Unfortunate  People  of  Films   506 

Thomson  of  F.  B.  O.  Discusses  "Bread  and   Butter"  Pictures   506 

Shallenberger  Sees  Success  of  the  Independent  Movement   507 

Public  Relations  Department  Announced  by  Pathe  Exchange   507 

N.  Y.  State  Showmen  Have  Bitter  Fight  with   Exchanges   509 

Sawyer-Lubin-Rothafel  Plan  New  York  Theatre  Circuit   509 

Exhibitors'  News  and  Views   510? 

Warner  Brothers'  Announcement...   540  ] 

Projection    581 1 

To  Sell  Your  Seats 

Selling  the  Picture  to  the  Public   520 

McDowell  Finds  Way  to  Get  Them  In  Dur  ing  Counter  Pull  of  Festival   520 

Production  Hints  From  Edward  L.  Hvman     5211 

Tattered  Kiddies  for  "The  Rag  Man"   522 

Sold  "Charley's  Aunt"  on  Numerous  Stunts   523 

Got  Them  Laughing  Before  They  Entered   523 

"Truth  Well  Told"  is  Shimon  Slogan   524 

Strong  Dog  Storv  an  Aid  to  "Raffles"   525 

The  First  Run..'   528  I 

To  Aid  Your  Bookings 

Straight  From  the  Shoulder  Reports   5Li 

Reviews   533* 

Pep  of  the  Program   539 

Releases    5761 


August  1,  1925  MOVING  PIC 

Secret  of 
Full  Houses — 
Salesmanship 


{  {^"T"^  H  l;  RK  never  was  a  time  when  the  public  went  shop- 
I  ping  for  what  they  want  as  they  do  now,"  declared 
Maurice  \Y.  Jencks,  joint  manager  with  G.  L. 
Hooper  of  the  National  Theatres  Corporation  of  Topeka,  Kan- 
sas. "And  the  theatre  shopper  is  the  most  discriminating  of 
any. 

"You  can  exploit  a  picture  all  you  want  to;  you  can  put  ads 
all  over  the  theatre.  You  can  buy  up  white  space  in  half  a 
dozen  dailies;  if  your  picture  isn't  what  they  want,  they  will 
go  elsewhere.  The  public  has  graduated  from  stereotyped  plots 
and  is  fed  up  on  bromidic  situations.  No  longer  can  we  run  the 
soldiers  up  around  the  hill  and  get  away  with  it.  We  have  to 
give  them  real  pictures.  It  is  a  day  of  expert  salesmanship,  in 
the  movie  business  as  in  all  others ;  but  the  most  clever  sales- 
manship cannot  sell  a  wary  public  inferior  films." 

In  Theatre  Game  Twenty-two  Years 

Mr.  Jencks  has  been  in  the  theatre  business  more  than 
twenty-two  years.  In  1902  he  started  in  Yankton,  South  Da- 
kota, with  the  New  Theatre.  Later  for  eleven  years  he  had  a 
circuit  of  theatres  with  headquarters  at  Sioux  City,  Iowa.  He 
built  five  theatres  for  the  government  during  the  war  at  Camp 
Funston  and  Fort  Riley.  He  operated  these  theatres,  too.  At 
the  close  of  the  war  he  came  to  Topeka.  His  partner,  G.  L. 
Hooper,  has  been  in  the  theatre  business  in  Topeka  for  ten 
years. 

These  two  men  operate  the  Novelty,  vaudeville ;  the  Isis. 
pictures ;  the  Orpheum,  pictures,  and  the  New  Grand,  legiti- 
mate attractions,  all  in  Topeka.  They  rebuilt  the  Grand  Theatre 
last  summer,  making  it  one  of  the  finest  theatres  in  the  middle 
west  for  legitimate  attractions.  This  summer  they  will  rebuild 
the  (  trpheum  Theatre,  increasing  the  seating  capacity.  They 
will  enlarge  the  Isis  Theatre  as  well,  adding  to  the  convenience 
of  the  public.  A  new  picture  house  seating  1,400  persons  will 
lie  constructed  during  the  coming  year  by  Mr.  Hooper  and  Mr. 
Jencks. 

Exhibitor  Must  Judge  Product 

"We  have  a  splendid  box  office  business  with  big,  unusual 
pictures.  The  different,  the  novel,  the  unexpected,  these  get 
us  the  money.  It  is  exceedingly  hard  to  put  across  the  common 
garden  variety  of  film. 

"No  man  in  the  exhibition  business,"  affirmed  this  manager, 
"can  afford  to  buy  pictures  on  faith.  He  must  use  his  knowl- 
edge of  the  theatre  business  to  gauge  box  office  value.  He 
must  determine  whether  a  big  picture  feature  is  really  big  or 
just  amazing.  It  is  not  enough  that  he  has  read  all  the  stu- 
pendous statistics  associated  with  the  production  of  the  film. 
It  is  not  enough  that  he  has  listened  to  the  high-voltage  selling 
talk  of  the  salesman.  HE  MUST  SEE  AND  JUDGE  THE 
PICTURE  PERSONALLY.  He  must  view  it  as  an  exhibitor  ; 
but  he  must  also  look  through  the  eyes  of  his  potential  audi- 
ence, see  the  film  as  a  college  man,  a  bricklayer  and  a  woman 
in  quest  of  diversion.  If  he  hesitates  on  the  merits  of  a  given 
picture,  he  may  be  very  sure  that  a  fair  per  cent,  of  his  spec- 
tators will  feel  the  same  uncertaintv  as  to  the  bigness  of  the 
film. 

"One  of  our  biggest  problems  is  repetition  of  type.  When  a 
good  picture  with  a  novel  setting  is  released  a  dozen  films  are 
made,  in  sort  of  a  second  and  third  carbon  copy  of  the  first  one. 


URE    WORLD  499 

M.  W.  Jencks  Tells  Why 

By 

A.  M.  Pearson 


We  have  a  South  Sea  island  success.  Overnight  spring  up 
other  pictures  in  pale  imitation.  Then  comes  a  film  covered 
with  prairie  schooners  and  pioneers,  follow  two  others  in  rapid 
succession. 

"One  bad  feature  is  that  perhaps  the  original  film  is  not  the 
biggest  of  the  lot.  Perhaps  the  first  patriotic  production  is  not 
quite  a  success ;  then  the  second  or  third,  which  may  be  far 
bigger,  operate  under  the  handicap  of  the  failure  of  the  first 
to  strike  fire.  A  producer  may  have  spent  a  fortune  trying  to 
build  a  big  picture.  It  may,  after  all,  be  unconvincing,  and  have 
little  box-office  value.  The  producer  knows,  probably,  that  it 
misses  somehow,  if  he  is  honest  with  himself,  but  out  go  his 
six  publicity  men,  his  special  pleaders,  and  do  the  best  they  can 
to  get  the  film  sold.  Probably  they  succeed. 

"We  should  have,  I  am  convinced,  fewer  and  better  pictures," 
added  this  exhibitor.  "The  market  is  flooded  with  mediocre 
films.  We  would  rather  buy  twelve  box-office  successes  than 
twelve  ordinary  pictures  and  twenty-eight  cheap  ones,  which 
we  cannot  unload  without  a  loss  of  money  and  confidence." 

Honest  with  Fans 

"And  what  do  you  do  when  a  patron  calls  up  and  asks  you 
about  a  show?" 

"I  never  tell  him  anything  but  the  truth.  If  he  calls  and 
asks  about  the  cast,  I  tell  him  it  is  the  original  New  York  cast 
or  it  isn't.  You  must  get,  and  keep,  the  confidence  of  your 
patrons.  That  is  a  sound  principle  and  policy  for  every  theatre 
man  to  build  business  upon.  Never  let  the  public  come  to  the 
playhouse  under  a  delusion.  The  effect  is  disastrous  to  all  con- 
cerned. Of  course  I  don't  urge  any  exhibitor  who  has  been 
caught  with  a  weak  bill  to  send  out  sandwich-board  announce- 
ments bearing  tlie  legend:  THIS  SHOW  IS  PUNK.  STAY 
AWAY  AND  SAVE  YOUR  MONEY.  But  when  a  man  or 
woman  asks,  I  tell  them  the  truth,  and  my  patrons  know  they 
can  trust  my  word  to  the  end  of  the  chapter,"  concluded  Mr. 
lencks. 

"There  is  no  doubt  that  the  picture  business  is  a  gamble  for 
the  producer,  the  exhibitor,  and  the  ultimate  consumer — the 
public.  Some  people  buy  price  first  and  attraction  second. 
What  will  suit  one  theatre-goer  will  disgust  another."  laughed 
.Mr.  Jencks.  "Tastes  differ  as  widely  as  names,  and  personality 
is  a  pretty  sacred  thing.  The  man  who  operates  one  theatre 
must  rather  take  turns  to  please  some  of  the  people  all  the  time, 
and  here  the  man  with  several  theatres  can  solve  his  problem  by 
running  certain  types  of  picture  for  certain  habitual  audiences 
in  each  house." 

Tells  of  "Bigger  Thing" 

"What  is  the  biggest  thing  you  have  learned  in  twenty-two 
years?"  Mr.  Jencks  was  asked. 

"  Just  this :  People  don't  want  to  be  preached  at  nor  educated. 
They  are  afraid  of  the  truth.  It  is  unfortunate  for  our  busi- 
ness, for  we  could  do  a  lot  of  good  if  people  would  see  and  hear 
the  plays  which  make  moral  truths  clear.  Never  was  a  better 
play  on  the  legitimate  stage  than  Kennedy's  Servant  in  the 
House.  P>ut  it  didn't  make  money.  The  Passing  of  the  Third 
Floor  Back  was  a  great  show,  and  succeeded.  Rut  its  success 
was  due  more  to  the  fact  that  Forbes  Robertson  played  the  title 
role  than  to  the  popularity  of  the  play.  People  who  admired 
Robertson  just  tolerated  the  drama  to  see  him." 


500 


MOVING    PICTURE  WORLD 


August  1,  1925 


Ealand  Helps 

Critic  to  Review  Harold  Heffermi 

Shorts  in  His  Home 


TOM  EALAND,  manager  of  the  Regent  Theatre,  at 
Grand  Rapids,  Mich.,  devotes  space  in  his  news- 
paper ads  on  Sunday  and  throughout  the  week  to 
announcements  and  cuts  bearing  on  his  short  subjects, 
but  this  practice  he  contends  is  perfunctory  and  should  be 
carried  through  by  every  exhibitor  who  advertises  at  all. 

How  Mr.  Ealand  develops  interest  in  his  short  subjects 
by  making  it  convenient  for  the  motion  picture  editor 
of  his  leading  newspaper  to  see  them  is  a  story  all  its  own. 
and  it  demonstrates  how  a  little  thought  and  foresight 
will  turn  up  profits  at  the  box  office. 

The  motion  picture  editor  of  the  leading  newspaper  of 
Grand  Rapids  was  induced  to  take  unto  himself  a  home 
projector  some  time  ago  and  now  Mr.  Ealand,  in  co-opera- 
tion with  the  various  exchanges  who  book  him  short  sub- 
jects, sees  to  it  that  the  editor  is  supplied  with  "the  big 
little  events  on  the  program." 

When  Mr.  Ealand  receives  a  batch  of  short  subjects  for 
screening,  he  selects  those  he  intends  to  purchase  and  sends 
them  over  to  the  editor  for  screening.  Through  this  sys- 
tem the  Regent  has  secured  some  very  advantageous 
"copy"  on  various  short  subjects  it  has  played  from  time 
to  time. 

When  "The  Voice  of  the  Nightingale,"  a  one-reel  feature 
dealing  with  the  bird's  life,  was  released,  Ealand  was  so 
impressed  with  its  artistic  value  and  the  wide  scope  of 
appeal  it  presented  that  he  immediately  got  in  touch  with 
his  editor  and  informed  him  he  had  something  very  un- 
usual for  him  to  see. 

When  the  editor  screened  the  picture  at  his  home,  it 
so  happened  that  one  of  his  associates  was  on  hand.  Both 
were  highly  impressed  with  the  little  picture.  The  asso- 
ciate returned  to  the  office  the  next  day  and  found  the  pic- 
ture still  haunting  his  brain.  The  result  was  that  he 
wrote  a  striking  editorial  and  published  it — an  unusual 
tribute  for  a  metropolitan  newspaper  to  give  to  a  single 
reel  short  subject. 

"If  you  make  it  convenient  for  newspapermen  who 
handle  copy  on  your  theatre  to  see  your  short  subjects  in 
advance,"  says  Mr.  Ealand,  "there  is  no  reason  why  much 
valuable  newspaper  reading  matter — away  from  the  adver- 
tising colunms — will  result." 

His  Shorts  Are 
More  Than  Fillers 

By  C.  M.  Patterson 

WILL  STEEGE,  manager  of    the  Liberty  Theatre, 
Great  Falls,  Mont.,  is  a  firm  believer  in  the  value 
of  short  subjects,  properly  put  over,  as  an  aid  to 
box  office  receipts.  Says  Mr.  Steege : 

"I  think  short  subjects  should  be  advertised  the  same 
as  your  feature  pictures.  Too  many  exhibitors  do  not 
realize  to  just  what  extent  different  subjects  interest  their 
patrons.  I  am  now  speaking  for  the  town  in  which  I  live 
and  manage  theatres.  It  is  possible  that  in  some  other 
localities  people  may  be  different,  but  as  a  rule  I  think 
they  are  practically  the  same  everywhere. 

"When  I  have  a  feature  comedy  I  always  try  to  build 


up  the  balance  of  my  program  with  a  news,  a  novelty  reel 
and  a  sport  review.  Quite  often  I  have  heard  the  remark 
from  patrons  going  out,  that  they  did  not  care  for  the 
feature  but  they  got  their  money's  worth  with  the 
comedy  and  short  reels.  Take  the  Pathe  Review,  for  in- 
stance. Each  week  they  take  a  different  American  city. 
I  always  make  it  a  point  to  find  out  what  city  is  going  to 
appear  in  the  Review  that  we  are  running  and  give  it 
publicity.  If  you  have  any  patrons  who  have  been  in  that 
particular  city  or  lived  there,  nine  chances  out  of  ten  that 
one  point  will  bring  them  in. 

"Take  a  sport  review.  If  it  deals  with  the  subject  of 
thoroughbred  horses,  or  swimming,  or  thoroughbred  dogs, 
etc.,  let  your  patrons  know  it,  because  it  may  interest  a 
particular  class  of  people. 

"At  this  time  of  year,  and  during  the  hot  weather,  a 
scenic  of  mountains,  snow,  etc.,  is  always  cool  and  refresh- 
ing to  an  audience  and  is  always  a  nice  little  filler  on  any 
program." 

Some  time  ago  Mr.  Steege  proved  his  point  on  the  worth 
of  stepping  out  on  a  short  subject,  when  he  was  running 
a  "Felix"  comedy  with  Douglas  MacLean  in  "Going  Up." 
He  made  a  tie-up  with  a  well  located  store,  dressing  up 
a  window  in  black  and  white.  Aeroplanes  swung  on  cords 
from  the  top  of  the  window.  Felix  bestrode  the  largest 
of  these.  Then  there  was  a  vast  procession  of  Felixes  in 
marching  order,  as  the  announcement  card  stated:  "Felix 
on  his  way  to  see  Douglas  MacLean  in  'Going  Up'  at  the 
Liberty.  He  and  Douglas  MacLean  are  on  the  same  bill. 
It's  a  laugh  riot !" 

Mr.  Steege  has  a  special  method  of  exploiting  the  Felix 
subjects.  He  always  arranges  to  run  them  on  Friday, 
Saturday  and  Sunday,  knowing  that  parents  will  bring  or 
send  their  children  on  those  nights  because  they  do  not 
interfere  with  schoolday  bedtime  schedules.  He  also  ar- 
ranges his  feature  bookings  to  be  suitable  to  children,  be- 
ing careful  not  to  have  a  picture  that  could  give  offense  or 
arouse  criticism  on  the  part  of  parents.  Felix  is  always 
given  a  musical  presentation  that  delights  the  youngsters 
as  well  as  the  "oldsters." 

In  short,  Mr.  Steege  builds  his  programs  according  to 
his  belief  that  short  subjects  are  just  as  important  on  a 
program  as  a  feature. 


August  1,  1925  MOVING    PICTURE    W ORLD  .  501 

Film  Congress 
Stands  Postponed; 

America  "Too  Busy"  W.  Stephen  Bush 


THE  Great  International  Film  Congress,  arranged  by 
the  League  of  Nations,  which  was  to  have  begun 
a  three-day  session  in  Paris  next  week  has  been 
postponed — some  say  for  good,  others  claim  that  it  will 
positively  take  place  toward  the  middle  of  October.  The 
three  distinguished  Frenchmen  in  whose  hands  had  been 
placed  the  charge  of  sending  out  the  invitations  and  pre- 
paring the  program  are  very  sure  that  the  Congress  will 
be  held  in  October  at  the  latest.  None  of  these  gentle- 
men, it  must  be  borne  in  mind,  is  a  practical  film  man. 
M.  Julien  Luchaire  has  an  enviable  reputation  as  a  teacher 
and  leader  of  intellectual  movements  in  and  out  of  France 
and  is  one  of  the  experts  in  the  cultural  department  of  the 
League  of  Nations;  the  second,  Mr.  Frederick  Cornelissen, 
headed  a  committee  for  "considering  the  international 
aspects  of  the  film"  appointed  by  the  League  of  Nations, 
and  the  third  is  a  member  of  the  French  Chamber  of 
Deputies— M.  Locquin,  a  gentleman  known  for  his  dis- 
interested and  competent  judgment  in  all  matters  per- 
taining to  art  and  culture. 

It  seems  that  the  expectations  of  answers  from  the 
United  States  were  somewhat  disappointed.  All  the  prom- 
inent people  who  had  been  invited  were  courteous  enough 
to  respond,  but  in  many  cases  the  response  amounted  to  a 
request  to  be  excused.  Summing  up  the  general  tone  and 
character  of  the  American  replies  received  by  the  ^com- 
mittee, it  would  seem  that  everybody  was  "too  busy"  just 
at  this  time.  Many  of  the  answers  declared  that  the  direc- 
tor, being  unable  to  leave  his  work  at  this  time,  would 
nevertheless  be  glad  to  send  a  substitute  or  transmit  a 
paper  which  might  be  read  to  the  members  of  the  Con- 
gress. It  is  intended  to  make  a  new  effort  and  a  determined 
one  to  get  the  Americans  to  attend,  for  it  is  felt  by  all 
that  without  a  strong  and  representative  delegation  from 
across  the  water  the  Congress  would  entirely  lose  its  in- 
ternational character  and  the  great  purposes  underlying 
the  convocation  of  the  Congress  by  the  League  of  Na- 
tions, as  I  have  outlined  them  in  a  previous  letter,  would 
be  entirely  defeated.  One  of  these  purposes  which  was 
emphasized  anew  by  all  three  gentlemen  in  charge  of 
the  Congress,  is  to  either  abolish  censorship  through  in- 
ternational co-operation  of  all  the  great  producers  of  the 
world  or  to  keep  it  within  bounds  and  to  hold  the  vast 
army  of  cranks  and  fanatics  at  a  safe  distance.  It  is 
proposed  to  enlist  the  full  power  of  the  League  of  Na- 
tions for  this  object.  n 

"While  the  resolutions  we  might  pass  at  this  Congress, 
said  one  of  the  leaders  to  me,  "are  not  vested  with  any 
legal  force  or  authority,  it  must  be  remembered  that  a 
good  deal  can  be  accomplished  through  diplomatic  chan- 
nels which  of  course  the  League  of  Nations  will  always 
find  open  and  willing  to  serve.  The  moral  effect  of  our 
action,  leaning  as  it  does  on  the  prestige  of  the  League  of 
Nations  itself,  is  bound  to  be  great  throughout  the  civil- 
ized world,  even  in  countries  which  do  not  at  this  time 
belong  to  the  league. 

"A  strong  and  unanimous  pronouncement  against  unfair 
methods  might  help  us  here  in  France  particularly.  We 
have  a  very  bad  custom  here  in  regard  to  the  censoring  of 
films.  According  to  common  usage,  any  member  in  the 
Chamber  of  Deputies  has  it  in  his  power  to  suppress  any 


him  that  he  does  not  like.  He  merely  makes  a  motion  to 
that  effect  and  as  a  matter  of  parliamentary  courtesy  the 
house  will  always  sustain  him,  irrespective  of  any  party 
affiliations.  The  objections  of  the  deputy  need  not  be 
stated  at  all  and  his  motives  are  not  always  ethical  nor 
even  political.    It  generally  is  just  a  whim 

"Thus,  as  you  know,  the  wonderful  film  of  your  country- 
man showing  the  war  of  independence  in  which  France 
took  such  an  active  part,  was  kept  out  of  the  French  pic- 
ture theatres  for  many  years  merely  because  some  mem- 
ber of  the  Chamber  did  not  like  it.  We  are  grateful  to 
Moving  Picture  World  for  the  attention  it  has  given  to 
our  efforts  and  hope  it  will  continue  this  friendly  attitude." 

A  decided  sensation  has  been  caused  in  France,  and  in- 
deed in  all  countries  where  the  rapid  new  advance  of 
American  pictures  is  feared,  by  the  announcement  that 
Gaumont  has  made  a  five-year  contract  with  Metro- 
Goldwyn  for  its  entire  program.  M.  Gaumont  is  not  an 
easy  man  to  interview  and  jokingly  remarks  that  he  does 
not  want  the  general  public  to  believe  there  is  such  a 
man  as  Gaumont,  preferring  to  remain  "in  mysterious  se- 
clusion like  Santa  Claus." 

From  excellent  sources,  however,  I  am  in  a  position  to 
state  that  Gaumont  has  stopped  producing  for  the  present 
at  least.  He  feels  that  with  the  increasing  cost  of  pro- 
duction in  France  and  with  no  market  except  that  of 
France  and  some  minor  states,  it  is  becoming  increasingly 
difficult  to  find  a  profitable  return  of  the  investment.  In 
reply  to  all  kinds  of  criticism,  both  in  the  daily  and  in  the 
trade  press,  the  Gaumont  offices  declare  that  the  contract 
was  a  business  necessity  as  films  of  the  right  kind  and 
in  sufficient  quantity  were  needed  to  keep  the  Gaumont 
theatres  open. 

The  publication  of  the  figures  showing  the  export  of 
American  films  into  Europe  in  the  course  of  the  last  few 
months  has  caused  a  good  deal  of  nervous  prostration  in 
all  countries  which  are  still  engaged  in  the  manufacture 
of  films.  Nowhere  is  the  cry  of  distress  louder  than  in 
Germany.  To  think  that  the  brave  little  spurts  they  have 
made  of  late  have  been  so  completely  surpassed  by  the 
renewed  efforts  of  American  "invaders"  simply  breaks 
their  hearts,  and  in  the  halls  of  the  Reichstag  one  hears 
frantic  demands  for  more  protection  of  the  native  in- 
dustry. 

A  well-known  Berlin  daily  casts  a  horrible  horoscope. 

"The  day  is  at  hand,"  the  journal  says,  "when  the  Ameri- 
cans with  their  unlimited  resources  will  buy  theatres  in 
this  city  for  their  first-run  exploitation  and  then  all  the 
key  cities  of  the  Reich  will  eventually  belong  to  different 
American  circuits  beginning  here  in  Berlin.  The  Americans 
will  then  exploit  all  their  features  themselves  and  any 
number  of  German  film  exchanges  will  go  out  of  business. 
German  production,  which  of  late  bids  fair  to  revive  and 
conquer  new  markets,  will  gradually  dwindle  and  that  will 
be  the  beginning  of  the  end." 

The  paper  suggests  two  remedies :  One  is  to  have  the 
government  come  in  and  protect  the  domestic  product ; 
the  other  is  to  make  only  standard  films  of  the  highest 
quality.  The  latter  remedy  seems  to  be  the  better,  but 
the  prescription  is  hard  to  fill. 


?02 


THE  threat  of  William  A.  Steffes, 
Northwest  Allied  leader,  to  secede 
from  the  M.  P.  T.  O.  A.  unless 
National  President  R.  F.  Woodhull  called  a 
directors'  meeting  in  Chicago  not  later  than 
July  15  has  resulted  only  in  the  reiteration  by 
Mr.  Woodhull  of  the  announcement  that  the 
regular  directors'  meeting  will  be  held  in 
Detroit  on  July  30.    His  statement  follows: 

"Acceptances  to  date  indicate  full  meeting  of 
the  National  Board  of  Directors,  Detroit,  July 
30.  Any  reports  of  break  prior  to  this  meet- 
ing are  manifestly  premature  and  must  be 
receiving  encouragement  from  sources  un- 
friendly to  exhibitor  organization." 

Nothing  further  has  been  heard  from  Mr. 
Steffes. 


Poli 


CLOSELY  following  a  denial  from  S. 
Z.  Poli  that  the  Famous  Players-Lasky 
Corporation  was  to  take  over  his 
theatres  came  the  announcement  in  New  Haven, 
Conn.,  on  July  14  by  Mr.  Poli  that  negotiations 
for  a  working  agreement  between  the  Poli 
interests  and  Famous  Players  to  obtain  pic- 
tures jointly  and  exhibit  them  on  a  division 
basis  through  both  circuits  of  theatres  were 
under  way.  Mr.  Poli  intimated,  however,  that 
it  was  quite  possible  the  proposed  arrange- 
ment would  not  be  effected. 

Mr.  Poli  denied  a  report  that  he  had  acquired 
Gordon's  Olympia  Theatre  in  New  Haven  on 
July  15,  the  date  that  Famous  Players  took 
over  the  operation  of  the  thirty-seven  Gordon 
theatres  in  New  England. 

In  connection)  with  the  contemplated  ar- 
rangement between  Famous  Players  and  Poli 
is  the   fact  that  Poli  shows   Paramount  pic- 


Letters  to  the  Editor 


Robert   B.   Welsh,  Editor, 
gloving  IMctnre  World: 

I  notice  in  several  of  the  Chicago  papers, 
also  in  the  Xew  York  papers,  under  date  of 
July  7,  a  news  item  to  the  effect  that  Jndge 
Morgan  of  Chicago  has  issued  a  fugitive  war- 
rant against  one  Xat  Royster,  former  man- 
ager of  the  IjaSalle  Theatre  in  Chicago  and 
most  recently  a  press  agent   in   \cw  York. 

1  would  certainly  deem  it  a  lircnt  favor  if 
you  would  inform  your  reader*:  that  there  is 
no  relationship  between  the  .Nat  Royster  In 
the  above  named  news  story  and  myself. 

I  have  been  in  the  South  practically  all  of 
my  life  but  have  hundreds  and  hundreds  of 
friends  throughout  the  I  nited  States  in  the 
motion  picture  and  legitimate  theatrical  busi- 
ness who  might  possibly  become  confused  at 
the  story  in  question,  therefore  I  trust  you 
will  be  kind  enough  to  once  more  inform 
your  readers  that  I  am  doing  my  best  to 
put  over  a  circuit  of  theatres  for  Warner 
Brothers  Pictures,  Inc.,  have  a  wife  and  only 
one  child  and  am  thoroughly  satisfied  with 
said  wife  and  child  and  do  not  care  to  leave 
them  flat.  I  am  enjoying  the  best  of  health 
in  the  performance  of  my  daily  work. 

Thanking  you  and   with  very  best  wishes 
and  kindest  personal  regards,  I  am 
S.  L.  ROYSTER, 
Managing  Director, 
Warner  Bros.  Southern  Theatres, 
Charlotte.  X.  ('. 


MOVING    PICTURE  WORLD 


A  possible  split  in  the  organization  has  been 
a  source  of  conversation  everywhere,  though 
not  always  credited.  The  Missouri  and 
Kansas  tei  ritory  is  apprehensive,  according  to 
Moving  1  icture  World's  correspondent,  who 
quotes  R  K.  Bicchele,  a  director  of  the  M.  P. 
T.  O.  A.,  president  of  the  M.  P.-T.  O.,  Kansas 
Missouri,  and  a  former  Allied  director,  as 
saying : 

"The  meeting  (in  Detroit)  may  determine 
a  great  deal  and,  again,  it  may  mean  nothing. 
We  have  demanded  that  the  national  organiza- 
tion adopt  an  active  program.  Unless  this  is 
done  it  is  only  reasonable  to  presume  that 
something  will  happen.  Any  rumor  now  con- 
cerning a  possible  split  is  premature.  Every- 
thing will  depend  upon  what  is  done  at  the 
Detroit  meeting." 


tures  in  all  his  theatres  in  New  England,  using 
this  product  almost  exclusively.  Of  course,  in 
such  cities  as  Bridgeport,  where  he  has  more 
than  one  theatre,  other  producers  are  rep- 
resented on  the  Poli  screen,  although  more 
Paramount  features  are  used  than  the  films 
of  other  concerns.  In  New  Haven,  Paramount 
films  are  shown  at  the  Bijou,  while  at  Poli's 
Palace  Universal  and  Metro-Goldwyn  are 
shown. 

Nathan  Gordon,  who  retired  from  the  active 
direction  of  the  Gordon  Olympia  circuit  on 
July  15,  started  in  the  show  business  in  New 
Haven  more  than  twenty-five  years  ago.  He 
established  one  of  the  first  picture  theatres  in 
the  United  States — the  Park  Theatre  at 
Worcester,  Mass. 

Testimonial  Dinner  to 
Independence,  Not 
Sydney  Cohen 

The  New  York  banquet  designed  as  a  testi- 
monial to  Sydney  S.  Cohen,  past  president  and 
now  chairman  of  the  Board  of  Directors  of 
the  M.  P.  T.  O.  A.,  by  Independent  producers 
and  distributors  will  take  the  form  of  a  dinner 
to  independence,  if  Mr.  Cohen's  wishes  are 
acceded  to. 

This  is  made  clear  in  a  letter  from  Mr. 
Cohen  to  Samuel  Zicrler  of  the  Common- 
wealth Film  Corporation,  replying  to  the  lat- 
trr's  communication  to  Mr.  Cohen  stating  that 
Abr;>rvm  Carlos,  Oscar  A.  Price.  Whitman 
Bennett.  W.  E.  Shallenberger,  Ben  Amster- 
dam, J.  G.  Bachmann,  Ray  Johnston  and 
Arthur  James  have  accepted  his  invitation  to 
join  with  him  in  arranging  a  testimonial  din- 
ner. 

Declining  to  be  singled  oU»  for  especial 
honor.  Mr.  Cohen  suggests  that  the  i>!ans  "take 
the  form  of  a  dinner  to  independence,  one  that 
you  can  broadcast  throughout  the  land,  one 
that  can  focus  the  attention  of  the  world  on 
the  fight  we  are  waging  for  our  freedom  in 
this  industry  and  to  keep  our  screens  free 
from  the  restraint  and  control  of  monopoly 
for  our  people" 


August  1.  1925 


PRESIDENT  R.  F.  WOODHULL 

HOGARD  VS.  CASSADY,  MARION,  KY. 

It  is  reported  from  Marion,  Ky.,  that  W.  P. 
Hogard,  editor  of  the  Crittenden  Press,  has 
filed  suit  in  Circuit  Court  against  Charles  I* 
Cassady,  formerly  connected  with  the  Aero- 
dome  Theatre,  Marion,  and  S.  M.  Jenkins,  of 
a  utilities  company,  holding  that  following 
the  destruction  of  the  theatre  by  fire  de- 
fendants secured  J1.000  of  insurance  money, 
that  Cassady  endorsed  the  draft  and  turned 
it  over  to  Jenkins  in  payment  of  a  personal 
matter,  without  Hogard's  knowledge  or  con- 
sent. It  was  alleged  that  Jenkins  held  a 
mortgage  on  Cassady's  equity  in  the  enter- 
prise, but  that  the  insurance  was  on  the 
building  and  Hogard  as  well  as  Cassady  were 
entitled  to  share  in  the  insurance  money. 


LOUISVILLE  YEGGMEN  FAIL 

Louisville.  Ky..  July  20. — Yeggmen  made  an 
unsuccessful  effort  to  rob  the  Kentucky  The- 
atre, on  Fourth  street,  late  Saturday  night 
or  early  Sunday  morning,  opening  two  office 
safes  but  securing  only  a  couple  of  rolls  of 
admission  tickets.  Like  many  others,  the 
company  sends  its  daily  receipts  to  hotel  or 
hank  vaults  for  safekeeping,  and  doesn't 
carry  much  cash  overnight. 


Selling  I/our  Seats 

McDowell,  of  ByrMVMi  flndN  a  way  to  beat 
it  celebration  and  mnkp  money  by  homing  In. 

Ori'hnn  matinee  In  npeclally  Indicated  for 
/under  the  <.reat. 

DrcM*ing  the  hoo*e  *o  I  d  (|uo  Yadi*  in  Se- 
attle. 

PailB.ee  won  four  banner*  for  Chnrle>'» 
\unt. 

A  clever  prologue  for  New  Toy*. 

Hymr-n'ri  Hupportern  for  Klvnltna  at  the 
Mark   Strand,  Brooklyn. 

Lnrmour  offei-M  idem*  on  cheap  lobby  from*. 

Tattered  klddleM  make  a  good  content  for 
The   Rag  Man. 

It ii  i  1 1    compo  house  for  Wel<*ome  Home. 

Frank  Miller'*  great  campaign  on  Charley'* 
kut. 

t'hlneMc  curio**  lntere*t  In  t'hu  Chin  Chow. 
Gave      special      preview      to     flappers  on 
<  hlckJe. 

Lonll    C   Shimon    find*   t  nithful  advcrtinlng 

pay*  best. 

Tolled  patron*  in  to  Hunchback  with 
cathedral  chime. 

Tut  over  KaffleM  w  ith  a  tl  el l-p la n ncil  fake. 

\  d  \  ert  i*ing  exam  pi  e*  on  <  ha  r  lc  j  '*  Aunt. 
Sally,  The  Great  Divide.  Coming  Throuuh. 
Isn't  Life  Wonderful.  The  I.ady.  Port?  Wink- 
and   HuMbnnd*  and  I,o\cr*. 

(//  you  had  to  pay  tohat  these  uleas  really  %cer*' 
uorth  to  you,  you  mujht  value  them  still  more. 
Selling  the  Picture  to  the  Public  department  i* 
north  real  mo>\ey  to  your  box  office.) 


"Break"  Reports  Premature, 

Says  Woodhull;  Meet  July  30 


and  Paramount  Consider 
Exhibition  on  Division  Basis 


August  1,  1925 


MOVING    PICTURE  WORLD 


503 


Exhibitor  Court  Action  to  Test 

Worthiness  of  Uniform  Contract 


Lying  on  the  Desk 


Joseph  M.  Seider'i  "dare"  to  Will 
Hays  to  arrange  for  a  debate  on  the 
uniform  contract  has  not  yet  officially 
come  to  Mr.  Hays'  attention  and  there- 
fore no  cognizance  of  Mr.  Seider's 
open  letter  will  probably  be  taken  un- 
til the  head  of  the  M.  P.  P.  D.  A. 
returns  to  New  York  City  from  Cali- 
fornia. 

C.  C.  Pettijohn,  attorney  of  the  pro- 
ducers' organization,  said  on  Monday 
of  this  week  that  the  Seider  letter  was 
lying  on  his  desk  awaiting  Mr.  Hays' 
return.  Other  mail  has  been  forwarded 
to  Mr.  Hays  in  the  West  but  the 
Seider  letter  was  not,  therefore  the 
conclusion  is  drawn  that  the  Hays  or- 
ganization thinks  that  the  matter  can 
wait  a  while.  In  fact,  since  Nathan 
Burkan  and  Gabriel  Hess,  authorities 
with  Mr.  Pettijohn  on  arbitration  mat- 
ters, are  on  vacations,  the  chances  are 
that  there  will  be  little  doing  in  an 
arbitration   way  for  a  few  weeks. 

The  attitude  of  the  Hays  organiza- 
tion toward  the  Seider  letter  was  an- 
nounced at  the  weekly  meeting  of 
Hays  executives  with  trade  paper  rep- 
resentatives. Various  matters  were  dis- 
cussed, with  Courtland  Smith  presiding, 
but  conversation  on  each  one  was  pre- 
faced by  the  request  that  it  be  kept 
confidential. 


PLAYHOUSE  BOOKS  "LEGITIMATE" 

A  new  policy  has  been,  adopted  at  the 
Great  Neck  Playhouse  by  Irving  M.  Lesser, 
owner,  whereby  not  only  legitimate  plays 
which  are  billed  for  Broadway  but  also  those 
which  already  have  played  Broadway  will  be 
seen  there.  In  short,  the  Great  Neck  Play- 
house now  will  take  its  place  with  the  legiti- 
mate theatres. 

This  innovation  for  a  motion  picture  the- 
atre was  brought  about  by  Lesser  through  a 
working  alliance  with  such  producers  as 
John  Golden,  Sam  Harris,  Arthur  Hopkins,  A. 
ti.  Erlanger,  the  Selwyns  and  the  Shuberts. 


SEVEN  TEXAS  THEATRES  SOLD 

Purchase  of  seven  theatres  in  Port  Arthur, 
Texas — the  People's,  Strand,  Pearce,  Cameo, 
Liberty.  Greentree  and  Victory — has  been  an- 
nounced by  the  Jefferson  Amusement  Com- 
pany of  Beaumont,  Texas. 

A  half  interest  in  the  theatres  has  been 
acquired  by  the  Saenger  Amusement  Com- 
pany. 

MILWAUKEE  ELECTS  LEVINE 

George  Levine,  veteran  manager  of  the 
Universal  Film  Exchange,  has  been  elected 
vice-president  of  the  Milwaukee  Film  Board 
of  Trade,  to  succeed  Ed  Tunstal,  formerly  of 
the  Tunstal  Film  Exchange,  Milwaukee.  Mr. 
Levine  has  some  years  back  served  as  presi- 
dent of  the  old  Film  Club  in  Milwaukee  and 
has  been  a  staunch  worker  ever  since.  He 
was  unanimously  elected  by  the  members  of 
the  Milwaukee  Film  Board  of  Trade. 

GROSS  JOINS  FOX  N.  Y.  EXCHANGE 

Dave  Gross,  with  First  National  for  the 
past  10  years,  has  joined  the  Fox  New  York 
Exchange,  as  assistant  to  Sales  Manager 
H.  H.  Buxbauni. 


Wellenbrink  of  New  Jersey  Involved  in  Legal 
Dispute  With  Apollo  Exchange — Seider 
Declares  Hays  Evades  Debate 

AN  announcement  by  Joseph  M.  Seider,  chairman  of  the  Committee  on  Con- 
tracts of  the  M.  P.  T.  O.  A.  and  president  of  the  New  Jersey  organiza- 
tion, declares  that  Will  Hays  has  "ignored"  his  challenge  to  debate  the 
present  arbitration  system  and  that  its  merits  will  now  be  decided  in  the 
courts.  The  case  is  the  Apollo  Exchange  of  New  York  versus  Harry  H.  Wel- 
lenbrink, a  New  Jersey  exhibitor.  Behind  the  plaintiff  stands  the  legal  array 
of  the  F.  I.  L.  M.  Club  of  New  York  and  behind  the  defendant  that  of  the  ex- 
hibitor organization.  The  case  is  set  on  the  calendar  for  Friday,  July  24,  in 
the  Supreme  Court  of  New  York,  New  York  County.  "Thereby,"  says  Mr.  Seider, 
"a  legal  determination  of  the  validity  of  the  high-priced  clause  will  be  obtained 
in  spite  of  the  attitude  of  the  Hays  organization." 
His  statement  follows: 


"We  feel  that  we  have  exhausted  every 
effort  to  show  the  merits  of  our  claims  to 
those  in  whose  hands  lies  the  power  to  give 
to  the  theatre  owners  of  the  country  an  equi- 
table contract,  and  based  on  a  fair  contract, 
arbitration,  unencumbered  by  rules  and  pro- 
cedure that  take  away  from  the  theatre 
owner  his  property  rights. 

"It  was  our  sincere  hope  that  this  situa- 
tion would  be  settled  within  the  industry. 
What  fairer  method  could  there  be  than  a 
debate  on  the  merits?  Yet  Mr.  Hays  has 
seen  fit  to  ignore  our  invitation.  We  know 
that  Mr.  Hays  is  not  in  town,  but  his  office 
has  not  even  extended  us  the  courtesy  of 
acknowledging  the  receipt  of  our  letter. 
Further,  they  have  caused  statements  to  be 
printed  to  the  effect  that  they  will  ignore 
our  offer  to  debate  the  issues. 

"The  challenge  to  Mr.  Hays  to  debate  the 
issues  involved  is  equal  to  an  offer  to  arbi- 
trate the  shortcomings  of  the  present  arbi- 
tration system,  predicated  on  an  unfair  con- 
tract. 

"We  feel  that  we  are  justified,  in  taking 
steps  to  compel  a  legal  determination  of  our 
rights.  Our  members  must  be  protected.  We 
cannot  continue  longer  without  relief  of  the 
condition  of  terrorism  in  our  industry,  par- 
ticularly as  it  relates  to  dealings  arising  out 
of  the  purchase  and  booking  of  pictures. 

"Mr.  W.  Gavazzi  King,  in  his  report  to  the 
British  organization  on  the  Milwaukee  Con- 
vention, stated  in  part:  'But  the  M.  P.  T. 
O.  has  been  negotiating  with  the  Renters 
organization  and  a  standard  contract  of  ab- 
normal length  and  of  a  character  which 
would  have  produced  a  revolt  amongst  your 
members  has  been  framed.'  Of  course  the 
M.  P.  T.  O.  of  America  is  not  responsible 
for  the  contract.  It  has  consistently  refused 
to  accept  it. 

"Mr.  Pettijohn,  attorney  for  the  Hays  or- 
ganization and  the  Film  Board  of  Trade,  has 
repeatedly,  forcibly  stated  that  they  want 
'teeth'  in  the  arbitration  clause.  They  paid 
$10,000  to  a  firm  of  lawyers,  outside  of  their 
organization,  to  put  the  'teeth'  in. 

"The  reason  so  much  money  was  paid  for 
the  drafting  of  this  one  clause  is  that  the 
procedure  is  illegal.  The  great  desire  for 
the  'teeth'  in  the  clause,  by  the  Hays  or- 


ganization, was  the  cause  for  the  effort  to 
obtain  from  high-priced  lawyers  some  kind 
of  clause  that  would  pass  legal  scrutiny.  This, 
to  our  minds,  is  the  reason  for  the  fear  of 
the  Hays  organization  to  submit  the  ques- 
tion to  an  unbiased  and  equitable  tribunal. 
They  would  prefer  to  rely  on  the  condition 
of  terrorism  now  prevalent — on  their  belief 
that  the  theatre  owner  is  a  coward  and 
would  not  resist — on  the  belief  that  the  the- 
atre owner  is  not  organized. 

"The  theatre  owner  is  organized  and  he 
will  resist  and  his  organization  is  behind  hint 
to  the  extent  of  all  its  resources. 

"In  order  to  collect  from  an  exhibitor,  who 
denies  the  right  of  the  distributor  to  cite 
him  before  the  arbitration  board,  claiming 
that  he  had  been  compelled  to  sign  the  con- 
tract with  the  arbitration  clause,  under  the 
penalty  that  he  would  not  be  sold  any  film, 
the  Film  Boards  of  Trade,  controlled  by  the 
Hays  organization,  obtain  a  judgment  by  de- 
fault and  proceed  to  collect  this  judgment, 
by  all  members  of  the  Film  Board  of  Trade 
concertedly  refusing  the  theatre  owner  film. 
The  Film  Boards  of  Trade  claim  the  right 
to  this  procedure  under  the  arbitration  clause 
for  the  drawing  of  which  they  paid  $10,000. 

"But  this  is  1925.  The  New  York  F.  I.  L. 
M.  Club  tried  this  on  Harry  H.  Wellenbrink, 
who  operates  three  theatres  in  New  Jersey. 
Mr.  Wellenbrink  refused  to  become  terror- 
ized. He  came  to  his  organization  for  pro- 
tection. Mr.  Wellenbrink  acceded  to  the  de- 
mands of  all  the  members  of  the  New  York 
F.  I.  L.  M.  Club  with  whom  he  did  business 
and  put  up  with  each  exchange  $250  and  had 
faith  in  himself  and  in  his  being  right  and 
in  his  organization. 

"Finding  that  Mr.  Wellenbrink  refused  to 
become  'buffaloed'  or  scared  by  the  bugaboo, 
the  Apollo  Exchange,  through  the  attorney 
for  the  F.  I.  L.  M.  Club,  Louis  Phillips,  did 
what  they  could  and  should  have  done  in  the 
first  place.  They  applied  to  the  courts  for 
an  order  compelling  arbitration.  Whether 
they  will  receive  such  an  order  will  soon  be 
determined.  They  surely  would  receive  the 
order  compelling  arbitration  if  their  contract 
were  equitable,  if  their  procedure  were  fair, 
if  they  would  not  concertedly  force  the  the- 
(Continued   on   next  page) 


504 


MOVING    PICTURE  WORLD 


August  I,  1925 


Court  Action 


McCormick  Qeneral  Manager 

Of  First  National  on  Coast 


JOHN  E.  McCORMICK  has  been  appoint- 
ed general  manager  of  West  Coast  pro- 
ductions of  First  National  Pictures,  Inc., 
in  which  capacity  he  will  be  the  executive 
head  of  First  National's  own  units  on  the 
West  Coast,  according  to  an  announcement 
just  made  by  General  Manager  Richard  A. 
Rowland.  He  will  continue  to  act  as  Coast 
representative  of  First  National  in  dealings 
with  independent  producers. 

On  his  return  to  Los  Angeles  last  week. 
Mr.  McCormick  assumed  his  new  office  and 
already  is  placing  in  operation  plans  for  draw- 
ing First  National's  own  producing  units 
closer  together.  It  is  probable  that  in  the  near 
future  three  or  four  units  will  be  working  con- 
tinuously at  the  Coast  studios.  Announce- 
ments of  other  equally  important  developments 
in  the  production  branch  of  First  National 
Pictures  are  expected  within  the  next  few 
weeks. 

Since  the  engagement  of  June  Mathis  as 
scenario  editor  on  the  Coast,  Miss  Mathis  and 
Mr.  McCormick  have  worked  in  the  closest 
harmony,  not  only  in  the  selection  of  story 
material,  but  in  all  phases  of  production.  The 
present  plan  of  operation,  according  to  Mr. 
Rowland,  is  calculated  to  bring  Mr.  McCormick 
and  Miss  Mathis  into  even  closer  partnership 
in  the  development  of  First  National  product. 
Whether  or  not  there  will  be  other  changes 
or  additions  to  the  Coast  studio  personnel  has 
not  been  disclosed. 

"The  rise  of  Mr.  McCormick  to  his  present 
position  of  responsibility  is  entirely  due  to 
his  display  of  merit  since  his  association  with 
First  National."  said  Mr.  Rowland.  "Mr.  Mc- 
Cormick has  been  with  this  company  for  about 
five  years,  during  which  period  he  has  spent 
most  of  his  time  on  the  Coast  as  our  repre- 
sentative. He  has  shown  executive  ability  of 
the  highest  order,  has  displayed  unusual  ini- 
tiative and  has  been  an  instrumental  factor 
in  the  making  of  many  of  our  finest  pictures. 
Our  executives  have  every  confidence  in  his 
ability  to  provide  exhibitors  with  productions 
that  they  will  be  proud  to  show.  There  is  no 
more  loyal  or  conscientious  worker  in  the 
organization  and  it  is  a  source  of  personal 
gratification  to  me  that  he  should  be  given  this 
opportunity." 

In  commenting  on  his  new  work,  Mr.  Mc- 


Cormick said  that  he  will  bend  every  effort 
toward  preserving  the  unity  of  action  which 
now  exists  in  First  National.  He  said  that 
everything  is  in  readiness  at  the  studios  for 
the  most  active  season  in  the  history  of  the 
company. 

Another  Fox  Suit  Over 

Art  Mix  Advertising 

Leaving  no  legal  stone  unturned  to  obviate 
confusion  in  the  minds  of  the  moving  picture 
public  in  connection  with  the  William  Fox 
Productions  of  Tom  Mix  pictures,  another  suit 
has  been  filed  in  Denver  by  Fox  Film  Corpo- 
ration against  the  distributor  and  exhibitor  of 
Art  Mix  Production  to  restrain  the  exhibition 
and  advertising  of  Art  Mix  Productions  by 
the  Colonial  Theatre  of  Denver  in  a  "mislead- 
ing manner." 

Only  recently  Art  Mix  Productions,  Inc.,  was 
enjoined  by  a  California  court  from  advertis- 
ing pictures  under  the  title  "Art  Mix"  in  such 
manner  as  to  create  the  impression  that  "Art 
Mix"  is  a  motion  picture  actor,  and  a  violation 
of  the  order  of  the  court  led  to  a  subsequent 
proceeding  in  contempt  in  which  the  defendants 
were  fined.  Another  similar  suit  was  institut- 
ed in  the  United  States  Court,  Southern  Cali- 
fornia District,  against  William  (Bill)  Mix 
Productions,  and  that  corporation  was  like- 
wise restrained  from  the  use  of  their  chosen 
title  "Mix"  in  a  manner  that  might  indicate 
that  an  actor  by  the  name  of  "Mix"  was  ap- 
pearing in  their  pictures. 


REGAL  HITTERS  WIN 

The  baseball  team  of  Regal  Films,  Ltd., 
Toronto,  captured  the  first  half  of  the  sched- 
uled series  of  the  Toronto  Motion  Picture 
Baseball  League  with  a  total  of  four  wins 
and  two  losses.  Regal  gained  the  final  lead 
when  Famous  Players  team  walloped  First 
National  in  the  last  game  of  the  first  series 
by  8  to  6,  thus  forcing  First  National  into 
second  place  with  three  wins  and  three  losses. 
Famous-Lasky  Film  Service,  Ltd..  tied  with 
First  National  with  a  similar  standing  and 
Famous  Players  Film  Corporation  finished  in 
fourth  place  with  two  victories  and  four  de- 
feats. In  the  last  game  played  by  Regals 
they  lost  to  Famous-Usky  by  12  to  10. 


(Continued  from  preceding  page) 

atre  owner  to  sign  the  contract  with  the  ar- 
bitration clause  under  the  penalty  of  not  re- 
ceiving any  film.  Thus  it  is  clear  that  there 
is  no  need  of  this  $10,000  clause  that  makes 
the  Film  Board  of  Trade  arbitration  system 
both  the  judge  and  the  sheriff.  They  ren- 
der the  judgment  and  then  proceed  to  col- 
lect it. 

Apollo  vs.  Wellmont 

"The  case  referred  to  is  now  pending  in 
the  Supreme  Court  of  the  State  of  New  York, 
New  York  County.  The  title  is  'Apollo  Ex- 
change, Inc.,  plaintiff,  versus  Wellmont  The- 
atre, Inc.,  defendant.'  It  is  scheduled  for 
hearing  next  Friday.  Our  attorney,  Norman 
H.  Samuelson,  is  appearing  for  our  member. 
Additional  counsel  has  been  engaged,  who 
will  make  their  appearance  in  due  time.  In 
addition,  our  attorney  has  been  instructed  to 
prepare  a  complaint  in  an  action  in  the 
United  States  Court  for  damages  sustained 
by  Mr.  Wellenbrink  through  exchanges  at 
the  same  time  refusing  him  film,  unless  he 
paid  the  default  judgment  or  deposited  with 
each  of  them  the  sum  of  $250.  In  this  action 
the  arbitrators  not  selected  by  Mr.  Welle-n- 
brink,  who  took  the  law  in  their  own  hands 
and  gave  a  default  judgment,  will  be  in- 
cluded. 

"Thereby  a  legal  determination  of  the 
validity  of  the  high-priced  clause  will  be  ob- 
tained in  spite  of  the  attitude  of  the  Hays 
organization.  Just  another  form  of  debate, 
only  officially  before  the  same  court,  as  sug- 
gested in  my  letter.  The  only  difference  is 
that  in  this  way  the  decision  will  be  abso- 
lutely binding.  Just  another  way  of  obtain- 
ing for  the  theatre  owner  a  square  deal,  only 
more  expensive,  and  it  is  thrashed  out  in  pub- 
lic instead  of  within  the  industry. 

Editors  Silent 

"Although  these  matters  have  been  pend- 
ing for  a  long  time,  in  fact  before  the  Mil- 
waukee convention,  the  trade  paper  editors 
have  refrained  from  editorial  comment  on 
this  troublesome  subject.  We  are  sorry.  The 
investment  of  the  theatre  owner,  who  is  the 
outlet  of  the  production  of  this  industry,  is 
jeopardized  and  yet  the  unbiased  branch  of 
this  industry  is  silent. 

"The  fight  is  not  the  writer's.  The  fine 
tribute  received  by  him  during  and  after  the 
New  Jersey  convention  would  satisfy  the 
most  vain  person  and,  therefore,  he  could  not 
truthfully  be  charged  with  seeking  publicity. 
It  is  the  very  existence  of  the  theatre 
owner  that  is  at  stake.  This  and  the  avail- 
ability to  him  of  quality  product. 

Elliott   Group  "Square" 

"Mr.  Elliott's  group  apparently  are  play- 
ing square.  When  a  fair  contract  and  a 
good  system  of  arbitration  is  agreed  upon, 
when  the  members  of  the  Independent  Pro- 
ducers and  Distributors  of  America  resign 
from  the  F.  I.  L.  M.  Club  or  Film  Boards  of 
Trade  consisting  of  both  distributors  and  ex- 
hibitors, when  a  penalty  is  placed  for  the 
bringing  of  unmeritorious  claims  and  when 
the  custom  of  distributors  bringing  claims 
promiscuously  in  amounts  of  $2.50  up  is 
stopped,  then  the  theatre  owner  will  have 
the  choice  of  buying  from  the  company  giv- 
ing him  a  square  deal  and  which  does  not 
take  away  from  him  the  property  rights 
granted  him  by  law." 


JOHN  E.  McCORMICK 
Appointed  General  Manager  of  West  Coast  Productions  for  First  National. 


August  1,  1925 


MOVING    PICTURE  WORLD 


505 


Fox  News  Is  Now  Operating 

Its  Own  Airplane  Service 


ROBERT  S.  HORSLEY 


Robert  S.  Horsley  has  resigned  as  New 
York  exchange  manager  for  Warner  Bros. 
His  future  plans  are  to  be  announced  soon. 
He  is  considering  three  offers.  Horsley  has 
been  associated  with  the  industry  for  more 
than  sixteen  years.  For  eight  years  he  was 
attached  to  the  Vitagraph  organization,  first 
as  "graveyard  territory"  salesman  in  New- 
York  State,  then  in  Brooklyn  and  later  as 
sales  representative  in  New  York  City  alone. 
Vitagraph  nv.Ule  him  branch  manager  in 
Philadelphia.  After  a  year  there  he  re- 
turned to  New  York  as  local  exchange  man- 
ager for  Vitagraph.  That  was  a  year  and 
a  half  ago.  He  is  one  of  the  best  liked 
men   In   the   motion   picture  business. 


Harry  Reichenbach  for 
President  of  the 
A.  M.  P.  A. 

At  its  closed  business  meeting  at  the  White 
Horse  Tavern  at  noon  on  July  16  the  nominat- 
ing committee  appointed  by  officials  of  the 
Associated  Motion  Picture  Advertisers,  Inc., 
presented  their  nominations  for  officers  for  the 
ensuing  year.  The  committee  consisted  of  P. 
A.  Parsons,  chairman;  Bert  Adler,  Fred  Baer, 
Paul  Gulick,  Victor  Chapiro,  C.  L.  Yearsley 
and  Lon  Young. 

The  following  names  were  presented  as  the 
sole  and  unanimous  choice  of  the  committee: 
For  president— Harry  Reichenbach;  for  vice- 
president— Jerome  Beatty;  for  treasurer- 
Charles  Einfeld;  for  secretary— Russell  Hol- 
man.  For  five  members  of  the  board  of  di- 
rcctors_Glendon  Allvine,  Walter  Eberhardt, 
Charles  Barrell,  E.  O.  Brooks  and  Gordon 
White.  For  members  of  the  auditing  commit- 
tee—Sam Palmer,  chairman;  H.  C.  Bate,  Hal 
Howe.  For  managing  editor  of  the  A.  M. 
P.  A.  Bulletin,  W.  E.  Mulligan.  For  business 
manager  of  the  Bulletin— Ed  McNamee.  For_ 
the  finance  committee— Edward  Klein,  Mel 
Shauer  and  Lon  Young.  For  trustees  of 
treasurer's  fund— Paul  Gulick,  three  years; 
Victor  Shapiro,  two  years;  P.  A.  Parsons,  one 
year. 


FATHER  OF  WEISS  BROTHERS  DIES 

It  is  with  great  regret  that  Louis  Weiss 
announces  the  death,  after  a  protracted  ill- 
ness, of  his  father.  Samuel  Weiss,  at  the  age 
of  seventy,  on  Friday,  July  17. 

The  late  -Mr.  Weiss  was  born  in  Austria- 
Hungarv  and  came  to  this  country  in  his 
early  vouth.  He  was  retired  from  active 
business  during  the  past  fifteen  years.  He 
leaves  his  wife,  Mrs.  Lena  Weiss;  his  sons, 
Messrs.  Adolph,  Max  and  Louis  Weiss,  and  a 
daughter,  Mrs.  Anna  Kosack. 


iLT  CHRISTEN  thee  Fox  News"  said 

I  Mrs.  William  Fox  as  she  smashed 
a  bottle  against  the  propeller  of  a 
glistening  Oriole  at  Fox  News  Hangar  at 
Curtiss  Field,  Mineola,  L.  I.,  this  week,  and 
then  waved  a  greeting  as  Lieutenant  George 
A.  Wies,  Jr.,  the  pilot,  sent  the  machine  into 
the  air  and  soared  towards  New  York  on 
its  maiden  trip. 

On  either  side  flew  a  squadron  of  eight 
other  Curtiss  machines  as  escorts  and  not 
less  than  1,000  men  and  women  stood  about 
Mrs.  Fox  and  joined  with  her  in  waving 
congratulations  as  this  unique  step  forward 
in  commercial  aviation  was  taken. 

With  the  launching  of  this  plane,  Mrs. 
Fox  participated  in  a  most  interesting  func- 
tion, for  the  machine  is  the  property  of  Fox 
Film  Corporation  It  will  be  operated  solely 
in  the  interests  of  Fox  News  and  dedicated 
to  the  gathering  and  distributing  of  pictures 
for  news  reels.  With  it  awaiting  instant 
call  to  speed  to  some  distant  point,  Fox 
News  becomes  the  only  news-gathering 
agency  in  the  world  to  maintain  a  hangar 
and  operate  its  own  plane. 

Evidently  the  unusual  importance  of  the 
event  was  appreciated  by  those  who  were 
invited  to  attend  the  christening  of  the 
"ship."  Friends  and  relatives  of  Mrs.  Fox 
were  present  in  large  numbers ;  represen- 
tatives of  trade  and  technical  motion  pic- 
ture magazines  and  newspapers,  general 
newspapers,  state  and  city  officials,  members 


of  aeronautical  societies,  many  men  promi- 
nent in  the  motion  pictures  and  theatrical 
world  and  even  more  whose  lives  are  devoted 
to  forwarding  aviation. 

Especially  enthusiastic  were  the  leading 
executives  and  experts  of  the  Curtiss  Avia- 
tion Company.  They  had  made  an  earnest 
study  of  the  unusual  tasks  a  plane  devoted 
to  news-gathering  would  be  called  upon  to 
perform.  As  night  flying  is  hazardous,  many 
suggestions  tending  to  increase  safety  and 
efficiency  had  been  made,  and  the  men  who 
had  perfected  the  additional  safeguards  were 
present  to  inspect  and  to  explain. 

"She's  a  beauty,"  said  a  Curtiss  engineer 
as  the  yellow-bodied  machine  passed  out  of 
sight.  "With  favorable  conditions,  Lieut. 
Wies  can  carry  the  men  to  a  point  250  miles 
distant  in  160  minutes.  The  plane  will  do 
more  than  100  miles  an  hour  on  account  of 
that  newly  devised  metal  propeller." 

Speed  is  the  requisite  in  news-gathering, 
but  safety  has  been  added  to  speed  in  this 
machine.  It  is  equipped  with  three  para- 
chutes for  pilot  and  cameramen  passengers, 
flares  for  night  landings,  compass,  speed  and 
altitude  indicators  and  balloon  tires  on  land- 
ing gear.  A  radical  improvement  has  been 
made  through  the  installation  of  an  extra 
"gas"  tank  which  broadens  the  cruising  ra- 
dius from  400  to  750  miles.  Thus  equipped, 
the  "Fox  News"  can  make  a  non-stop  flight 
from  New  York  to  Chicago  in  seven  hours, 
or  cross  the  continent  with  but  two  stops 
for  "gas"  and  oil,  it  is  claimed. 


Chicago  Asks  Dawes  to  Lead 

Qreater  Movie  Season  Parade 


CHARLES  G.  DAWES,  Vice-President, 
has  been  invited  by  Will  H.  Hays  to 
lead  the  "Greater  Movie  Season" 
parade,  planned  for  August  1  as  a  "curtain 
raiser"  for  the  Chicago  campaign,  it  is  an- 
nounced by  Ralph  T.  Kettering,  general  man- 
ager. According  to  Russell  Moon,  chairman 
cif  the  arrangements,  the  parade  promises  to 
be  the  most  unusual  and  interesting  ever  held 
in  Chicago,  as  animated  representations  of 
products  made  and  distributed  here,  as  well  as 
many  novel  features,  will  be  shown. 

Preceding  Vice-President  Dawes  and  Mr. 
Hays,  will  be  a  beautiful  floral  float  provided 
by  the  Allied  Florists'  Association  for  the  King 
and  Queen  of  the  movies,  to  be  elected  in  a 
popular  contest.  Thousands  of  dollars  worth 
oT  flowers  will  be  strewed  along  the  line  of 
march.  Perfume  will  also  be  sprayed  along 
the  route,  making  it  the  first  perfumed  parade 
the  world  has  ever  had. 

Another  feature  of  the  parade  will  be  the 
Clvcago  Evening  American  photographer's 
float,  who  will  take  pictures  along  the  road  of 
the  crowds.  These  pictures  will  be  published 
in  the  Silver  Jubilee  section  of  the  American. 

The  post-office  department  is  providing  an 
unusual  demonstration.  The  mail  carrier's 
band  will  be  followed  by  mail  trucks  with 
mail  clerks  at  work  showing  how  mail  is 
sorted.  This  will  be  followed  by  the  first  air- 
mail plane  to  make  the  night  trip  from  Chi- 
cago to  New  York. 

The  Yellow  Cab  Company  is  placing  a  series 
of  cabs  in  the  parade,  the  first  being  one  of  the 
initial  cabs,  the  Inst   will  he  the  latest  model. 


so  as  to  show  the  progress  made  in  taxi  trans- 
portation. 

The  Western  Union  Telegraph  Company 
will  have  its  messenger  boys'  band,  followed  by 
mounted  messengers  and  a  float  depicting  the 
progress  of  message  delivery  from  the  days 
of  the  old  pony  express.  The  Daily  News- 
boys' band,  as  well  as  military  and  civic  organ- 
ization bands,  will  be  in  the  parade. 

Twenty  noted  film  stars  are  coming  from 
Hollywood  and  New  York.  Floats  will  also  be 
filled  with  girls  from  the  musical  comedy  shows 
now  playing  in  Chicago. 

The  opening  of  the  campaign  in  Chicago  will 
culminate  in  three  great  movie  balls,  which 
will  be  attended  by  Will  Hays  and  the  visiting 
stars.  During  August  local  theatres  will  make 
every  endeavor  to  show  not  only  the  best  of 
the  feature  films  but  will  also  provide  excep- 
tional travel,  science  and  news  pictures. 


JOHN  E.  WEIER  DEAD 

John  E.  Weier,  editor  of  Fox  Folks,  the 
Fox  Film  Corporation  monthly  magazine,  has 
passed  on.  The  end  came  with  dramatic  sud- 
denness on  July  17.  He  was  stricken  with 
apoplexy  while  in  a  tea  room  near  his  home 
in  Flushing  and  died  shortly  after  being 
taken  to  the  hospital. 

Like  most  veterans,  Weier  died  in  the  har- 
ness. He  was  at  the  Fox  offices  spreading 
his  irrepressible  cheerfulness  the  day  before 
and  talked  hopefully  of  plans  for  the  future. 
His  sudden  end  left  his  legions  of  friends  in 
the  newspaper  and  moving  picture  fields 
stunned.  He  is  survived  by  a  wife  and  two 
sons. 


MOVING    PICTURE    WORLD  August  1,  1925 


Film  Players'  Frolic  to  Aid 

Unfortunate  People  of  Films 


Wholesale  Murder 


Every  craft  hat  its  own  language 
and  the  bill-posting  profession  it  no 
exception  to  the  rule. 

A  note  written  by  H.  R.  ("Dutch") 
Reimer  some  time  ago  to  his  boss, 
referring  to  advance  three-sheet  bill- 
ing in  San   Francisco,  read: 

"I  have  Galli-Curci  in  a  panel  at 
the  Civic  Auditorium  and  will  let  her 
live  another  week.  Monday  I  will 
kill  Heifitz  at  Post  and  Powell  and 
will  cover  him  with  Ysaye-Elman.  The 
fifteen  Calli-Curcis  will  be  dead  in 
Oakland  the  21st." 


AN"  unusual  social  event  in  the  form  of  a 
"Midsummer  Night's  Frolic"  is  to  be 
given  by  a  group  of  prominent  film 
stars  at  the  Hotel  Astor,  Wednesday  evening, 
July  29,  for  the  benefit  of  the  recently  or- 
ganized Film  Players'  Relief  Fund,  according 
to  a  statement  issued  by  James  Kirkwood, 
chairman  of  the  Supervisory  Board  of  fund. 

Raymond  Hitchcock  is  to  be  master  of  cere- 
monies for  the  affair,  which  is  to  be  a  mid- 
night supper  dance  and  entertainment,  so  the 
statement  reads,  in  which  many  film  stars  and 
stage  celebrities  will  personally  appear  in 
novel  and  impromptu  acts.  The  affair  is  open 
to  the  public.  Tickets,  including  supper  and 
all  other  features  of  the  frolic,  are  $25  each; 
private  tables,  seating  six,  $150. 

Among  the  film  and  stage  stars  named  as 
sponsoring  the  affair  are  included  James 
Kirkwood,  Ethel  Barrymore,  Barbara  La 
Marr,  Hope  Hampton,  Holbrook  Klinn,  Ray- 
mond Hitchcock,  Lila  Lee,  Fay  Templeton, 
Sigrid  Holmquist,  Frank  McGlynn,  Johnny 
Hines,  Otto  Kruger,  Nita  Naldi,  Maurice  Cos- 
tello,  Cecilia  Loftus,  Ben  Lyon  and  Flora  Le 
Breton. 

"The  function  of  the  Film  Players'  Relief 


By  SUMNER  SMITH 

AFTER  talking  to  Major  H.  C.  S.  Thom- 
son, managing  director  of  F.  B.  O.,  one 
cannot  but  feel  that  the  opportunity  of 
a  lifetime  lies  in  becoming  a  small-town  ex- 
hibitor. And  the  feeling  is  strengthened  by  see- 
ing the  pictures  that  F.  B.  O.  is  getting  out. 
"Bread  and  butter  pictures,"  Major  Thomson 
calls  them,  meaning  that,  except  for  a  dozen 
or  so  higher-priced  ones,  F.  B.  O.  is  special- 
izing in  good  entertainment  to  exhibitors  who 
cannot  afford  the  great  rentals  asked  nowadays 
for  many  features. 

The  conversation  turned  to  a  film  man's  re- 
cent declaration  (He  isn't  with  F.  B.  O.)  that 
F.  B.  O.  signs  more  New  York  City  contracts 
than  any  other  distributor. 

"That  may  be  so,"  Major  Thomson  said. 
"Of  course,  because  of  our  moderate  rentals, 
we  wouldn't  claim  the  greatest  cash  business 
in  New  York,  but  I  do  know  that  we  are  sign- 
ing a  tremendous  number  of  contracts,  not 
only  in  a  single  locality  like  New  York  but 
throughout  the  country.  To  date,  'The  Third 
Alarm'  contracts  number  9,200,  and  our  older 
films  average  3,500. 

"We  are  specializing  in  offering  the  smaller 
houses  a  complete  change  of  program.  Our  po- 
sition is  sound  and  we  arc  making  satisfactory 
profits.  We  are  operating  on  a  mind-your-own- 
business  and  live-and-let-live  policy  toward  ex- 
hibitors and  toward  other  producers  and  dis- 
tributors, and  we  are  going  to  continue  to  do 
so. 

"The  western  studios  are  beehives  of  activity, 
getting  out  the  fifty  and  more  pictures  sched- 
uled for  the  coming  year.  I  was  three  weeks 
on  the  West  Coast  and  I  was  impressed  by  the 
results  our  men  are  attaining.  Their  hard  work 
and  co-operative  spirit  are  gaining  rapid  re- 
sults.  In  fact,  I'm  proud  of  the  organization. 


Fund,  for  which  the  affair  is  being  given," 
the  statement  says,  "is  to  do  for  the  unfortu- 
nate people  of  the  films  what  the  Actors  Fund 
does  for  the  unfortunates  of  the  speaking  stage. 
As  there  is  an  immensely  greater  number  of 
people  engaged  in  supplying  amusement  and 
entertainment  to  the  public  on  the  screen  than 
on  the  speaking  stage,  there  is  a  correspond- 
ingly larger  number  of  cases  of  distress  re- 
quiring relief  in  the  films  than  among  other 
actor  folk. 

"A  special  work  of  the  fund  is  to  return 
disillusioned  'film-struck'  girls  to  their  homes. 
These  are  by  far  the  most  unfortunate  cases 
coming  to  our  attention,  and  are  caused  by 
the  constant  flow  of  ambitious  young  girls  to 
the  film  centers  of  the  country  seeking  fame 
and  fortune  on  the  silver  screen.  Perhaps  one 
in  a  thousand  of  them  has  even  a  chance  of 
success;  the  other  999  are  foredoomed  to  fail- 
ure and  blasted  hopes.  It  is  in  this  moment 
of  disillusionment  their  need  is  greatest  for 
the  sympathetic  ministration  of  an  understand- 
ing friend.  It  is  the  function  of  the  Relief 
Fund  to  supply  this  need  and  to  either  find 
these  young  friends  suitable  employment  or 
return  them  to  their  homes." 


There  are  no  internal  politics  and  the  boys  all 
pull  together.  We  have  been  fortunate  in  our 
work  and  arc  making  better  and  better  pictures. 
Smooth  as  Satin,'  with  Evelyn  Brent,  played 
the  Capitol  here.  It  was  a  program  picture  and 
it  is  being  sold  in  a  series,  but  it  was  good 
enough  for  the  Capitol.  Our  only  hard  blow- 
recently  was  the  sad  death  of  Harry  Berman. 
We  miss  him." 

F.  B.  O.'s  product  will  range  from  fifty  to 
sixty  pictures  a  year.  The  company  has  Fred 
Thomson  and  his  horse,  Silver  King,  in  west- 
erns. Bob  Custer  in  westerns  and  a  new  west- 
ern "find"  in  the  person  of  Tom  Tyler,  who 
has  just  started  his  first  picture.  "Lefty" 
Flynn  will  supply  comedy-dramas,  Evelyn 
Brent  a  series  of  melodramas  and  Richard  Tal- 
madge  stunt  dramas.  There  may  be  a  big 
western  special  with  Fred  Thomson.  Twelve 
Gold  Bond  specials,  designed  to  especially  at- 
tract the  small-town  exhibitors,  will  be  made. 
Among  these  will  be  two  Laura  Jean  Libby 
stories,  an  Emory  Johnson  newspaper  story 
and  several  melodramas,  to  say  nothing  of 
"Drusilla  with  a  Million,"  "Parisian  Nights" 
and  "If  Marriage  Fails,"  which  have  been 
completed. 

Other  product  will  include  the  Bray  cartoons, 
t'  'enty-four  two-reelers  of  the  type  of  "Fight- 
ing Blood"  and  twenty-six  slapstick  comedies. 


BRITISH  EXECUTIVE  HERE 

W.  A.  Lott,  head  of  the  print  department 
of  First  National  Pictures.  Ltd.,  London,  ar- 
rived in  New  York  last  Wednesday,  aboard 
the  Homeric.  His  visit  was  for  the  purpose 
of  gaining  a  thorough  knowledge  of  the  man- 
ner in  which  the  home  office  print  depart- 
ment is  handled,  and  he  hopes  to  take  many 
new  ideas  back  with  him.  To  use  his  own 
words,  Mr.  Lott  feels  that  his  end  of  the 
business  can  be  much  improved  upon,  and 
it  is  his  intention  of  bringing  his  department 
up  to  the  standard  set  by  the  American  office. 


AN  EDUCATIONAL  JAM 

What  promises  to  become  a  lively  public 
issue  has  developed  at  Ottawa.  Ontario, 
through  the  request  of  the  Amusements 
Branch  of  the  Ontario  Provincial  Treasurer's 
Department  at  Toronto,  that  the  Ottawa 
School  Board  take  out  theatre  licenses  for 
i-ach  of  its  fifteen  public  schools  possessing 
an  assembly  hall. 

The  matter  came  to  a  head  when  a  letter 
was  received  from  the  Provincial  Govern- 
ment demanding  that  theatre  licenses  be 
applied  for  at  the  regular  annual  fee  for  the 
numerous  schools  because  of  the  amusement 
features  which  were  being  staged  in  the 
school  halls.  The  secretary  .of  the  Ottawa 
School  Board  replied  that  any  performances 
held  in  the  schools  had  been  for  educational 
and  charitable  purposes.  It  was  reported  to 
the  school  board  that  the  committee  of  man- 
agement for  the  Ottawa  schools  had  decided 
not  to  obtain   the  theatre  licenses. 


Coming  and  Going 


.1.  I>.  W  ill.;,  n will  Mail  on  Jul>  -.*»  for 
Clirope,  taking  with  him  (he  foreign  prim 
of   "*  ohrn." 


Dr.  A.  H.  GMaillBl  of  the  Knst  KUer  Na- 
tional Hank  will  Ball  soon  for  a  <  unit  ion 
ahroad. 


""'►inns  MHtfhail  ami  a  compnn>  <>l  fifteen 
"ill  ^ail  un  July  26  to  Mini  "Shamrock"  in 
I  r  land. 


Dallas  FltlgBWlM  h  on  Ml  wnj  nisi  i.i  I » ■  j  > 
two   llroadw         BanSe  pla>>. 


.John  1, 4*roY  iTirKlMITll  of  the  Frank  Lloyd 
Organisation    is    in     New     \  ork    with    a  print 

of  **\\indN  of  Chaw  oat" 


I.,  j.  Harmon  r,  ylcc-jereatdcnl  of  standard 

'  'in  em  a  Corpora  t  ion,  left  New  1  ork  for  Hol- 
lywood to  confer  with  Joe  Rock  about  pro- 
duct ion  p i ,i I. *  tir  the  aerica  of  t h i rteen  ill »«■ 
itii.hoii  and  thirteen  Parisian  Sta  nda  rd  come- 
dies that   Hock   is  producing  for  F,   II.  O.  re— 

leane* 

M.    .1.    Mint/;,   inventor   and    patentee   of  the 

"Thematic  Manic  One  sheet,**  is  n^ain  buck  at 

hi  si  desk  after  an  illness  which  confined  him 
to   his   bed   f»r  more   than   two  weeks. 


I.  Em  Chadwlck.  president  of  Chadwick  PlC- 
uire*  Corporation,  who  has  been  personally 
•  npervtalng  all  production  of  hi*  company  in 
Lot  Ingelest  arrived  in  New  **  ork  thi*  week 
with  three  recently  completed  production*. 
H«    Intends   to   remain   In    New    *  ork   for   *C1  - 

ern|  weeks  before  retaining  to  California  to 
start  piodiiction  on  two  n«  w  special*.  "Win- 
ning the  Fiiturit>"  and  ♦•The  Tranneoatlnentnl 

Limited*"  and  the  third  Charles  Raj  picture, 
as  yet  unnamed. 

Gloria  SwanaOB  I*  ft  Hollywood  for  New 
*l  ork    on    Jul?     Is    to    make    "*tnue  struck." 

lllnn  Dwan  "ill  direct. 


Thomson  of  F.  B.  O.  Discusses 

"Bread  and  Butter"  Pictures 


The  greatest  business  -getter 
the  business  has  ever  had  in 
the  greatest  business  -  getter 


DUCED 


His  Greatest  Triumph 

By  Harold  Lloyd  Corporation 


U  tribute  to  a  triumph 


OT  long  since  Pathe  publicly  voiced  appreciation 
for  the  splendid  and  most  unusual  spirit  dis- 
played by  the  Harold  Lloyd  Corporation  in  spend- 
ing upon  "THE  FRESHMAN,"  their  last 
pifture  under  the  Pathe  contrail,  a  sum  far  exceeding  their 
contractual  obligation. 

Now  Pathe  desires,  in  all  sincerity,  to  voice  equal  appreci- 
ation of  the  faft  that  this  picture,  representing  a  cost  far 
beyond  the  producer's  obligation,  represents  also  a  supreme 
effort  in  feature  comedy  making,  a  really  monumental  achieve- 
ment in  mirth-creation. 

Pathe  congratulates  Mr.  Lloyd  personally  and  the  Harold 
Lloyd  Corporation  upon  their  greatest  triumph, — "THE 
FRESHMAN." 

Pathe  assures  exhibitors  of  its  profound  conviftion  that 
"THE  FRESHMAN"  is  not  only  Mr.  Lloyd's  greatest 
picture,  but  also  the  greatest  pifture  and  the  greatest  busi- 
ness-getting pifture  this  business  has  ever  seen. 

Pathe  is  proud  to  present  this  supreme  testimonial  of  the 
friendship  and  intimate  relations  enjoyed  for  eleven  years 
with  Harold  Lloyd. 


Pathe'  Exchange,  Inc. 


August  1,  1925 


MOVING   PICTURE  WORLD 


507 


Shallenberger  Sees  Success 

Of  the  Independent  Movement 


WE.  SHALLENBERGER,  president 
of  Arrow  Pictures  Corporation  and 
•  one  of  the  most  important  figures 
among  the  independent  distributors  and  pro- 
ducers of  motion  pictures,  says : 

"The  present  movement  of  the  independent 
producers  with  the  co-operation  of  the  motion 
Picture  Theatre  Owners  will  result  in  the  suc- 
cessful attainment  of  an  objective  that  will 
stimulate  box  office  activity  and  divide  the  in- 
dustry into  its  two  natural,  component  parts, 
namely,  the  production  end  in  the  hands  of 
producers  and  the  operation  of  theatres  rest- 
ing solely  with  the  theatre  owners.  This  will 
bring  about  a  solid  and  permanent  perpetua- 
tion of  the  industry  in  its  entirety." 

Mr.  Shallenberger  continues:  "The  history 
of  any  large  industry,  whether  it  be  the  manu- 
facture of  steel,  textile  products,  railroads  or 
any  other  industrial  activity,  discloses  that 
when  competition  is  throttled,  quality  output 
is  lessened. 

"No  less  an  authority  than  Judge  Elbert 
Gary,  chairman  of  the  board  of  the  United 
States  Steel  Corporation,  has  said  repeated- 
ly, 'It  is  not  the  policy  nor  the  intent  of  this 
company  to  monopolize  the  steel  industry.  On 
the  other  hand  competition  is  invited,  as  it  is 
rivalry  with  other  producers  that  brings  about 
an  activity  that  keeps  our  selling  organization 
on  their  toes  and  the  manufacturing  depart- 
ment keenly  alive  to  the  importance  of  keep- 
ing up  the  quality  of  product  as  well  as  more 
efficient  and  economical  cost  of  manufacture.' 

"This  country  has  grown  too  large  for  any 
one  man  or  group  to  control  any  particular 
branch  of  our  industrial  and  commercial  life. 
The  independent  producer  of  motion  pictures 
asks  that  he  be  permitted  to  enter  into  legitimate 
competition  with  other  organizations  and  that 
price  and  quality  of  product  be  the  determin- 
ing factors  of  success. 

"The  spirit  of  live  and  let  live  is  too 
thoroughly  American  to  be  killed  by  any  group 
or  organization  or  individual.  The  United 
States  Government  has  always  and  still  insists 
to  this  day  that  no  nation  or  nations  can  close 
the  doors  of  commerce  to  American  products. 
It  is  this  policy  of  the  perpetuation  and  main- 
tenance of  the  open  door  which  Uncle  Sam 
stands  for.  So  strong  is  our  government  com- 
mitted to  the  open  door  that  time  and  again 
our  presidents  have  told  the  world  that  men 
and  money  and  all  other  resources  of  our 
government  are  committed  to  freedom  of  com- 
merce. 

"The  independent  motion  picture  producers 
demand  as  their  inalienable  right  as  American 
citizens  and  American  institutions  to  sell  their 
goods  within  the  borders  of  the  United  States 
to  any  exhibitor  on  a  basis  of  quality  of  product 
and  price. 

"The  exhibitor  whose  theatre  is  his  only  means 
of  income  and  livelihood  is  also  vitally  con- 
cerned with  the  policy  of  the  open  door.  With 
the  present  tendency  of  the  large  picture  com- 
panies coralling  theatres,  it  is  only  a  question 
of  time  if  they  be  permitted  to  continue  when 
the  independent  exhibitor  will  be  as  extinct 
as  the  dodo.  There  are  enough  independent 
theatres  in  the  United  States  who,  if  they 
booked  independent  pictures  in  the  same  num- 
bers as  they  .have  booked  trust  pictures  in 
the  past,  could  within  six  months  bring  about 
an  entire  change  of  present  and  possible  future 
conditions   so  that   from   henceforth  the  in- 


dependent theatres  will  never  need  to  fear 
dictation  or  possible  ownership  at  the  hands 
of  inimical  interests." 

The  chain  store  idea,  concludes  Mr.  Shal- 
lenberger, has  been  made  possible  in  the  grocery 
business  by  the  apathy  of  the  individual  grocer, 
and  it  is  up  to  the  independent  exhibitor  to 
see  that  it  does  not  swallow  the  motion  pic- 
ture industry,  by  "energetically  watching  his 
rights  and  privileges  instead  of  sleeping  on 
his  opportunities." 


DAVID  SELZNICK  WITH  DAVIS 

David  J.  Selznick,  one  of  Pittsburgh's  best 
known  exchangemen,  having  for  years  man- 
aged the  Selznick  exchange,  and  more  re- 
cently conducting  his  own  exchange,  known 
as  the  Preferred  Pictures,  Inc.,  has  deserted 
the  ranks  of  the  exchangemen  and  entered 
the  theatre  end  of  the  business.  He  has  been 
selected  by  Harry  Davis,  head  of  the  Harry 
Davis  Enterprises,  to  act  as  his  assistant 
and  to  be  a  general  supervisor  of  the  com- 
pany, which  controls  several  picture  the- 
atres, as  well  as  a  number  of  legitimate 
houses. 

"Dave"  will  look  after  the  countless  de- 
tails necessary  to  the  operation  of  a  chain 
of  picture  theatres,  and  will  also  do  the 
buying  for  practically  all  of  the  houses.  He 
is  a  brother  to  Lewis  J.  Selznick,  at  one 
time  head  of  the  old  Selznick  Pictures  Cor- 
poration. 


Public  Relations  Department 

Announced  by  Pathe  Exchange 

A 


DEPARTMENT  of  Public  Relations 
is  being  established  by  Pathe  to  render 
■  personal  contact  service  to  exhibitors, 
Elmer  Pearson,  vice-president  and  general 
manager  of  the  distributing  concern,  announced 
this  week.  To  direct  this  new  work  Mr.  Pearson 
has  engaged  Miss  Regge  Doran,  who  inaugur- 
ated the  idea  with  the  West  Coast  Theatre 
Circuit  in  California,  where  the  Public  Re- 
lations Department  was  a  highly  successful 
factor  in  building  up  goodwill  as  well  as  in- 
creased box-office  returns. 

According  to  Mr.  Pearson,  Pathe  believes 
that  they  can  go  further  in  aiding  exhibitors 
by  the  type  of  personal  contact  service  than  by 
limiting  the  co-operation  merely  to  the  regular- 
ly accepted  forms  of  publicity  and  advertising. 
The  Department  of  Public  Relations,  although 
a  separate  entity,  will  work  in  close  co-opera- 
tion with  the  Exploitation,  Publicity  and  Ad- 
vertising Departments  of  Pathe  Exchange,  Inc. 

In  citing  Miss  Doran's  work  op  the  Pacific 
Coast,  Mr.  Pearson  recalled  one  example  which 
was  especially  beneficial  to  exhibitors  and  mo- 
tion pictures  generally  in  California.  In  this 
instance,   Miss  Doran  so  interested  a  prom- 


inent social  group  in  the  real  purpose  of  motion 
picture  entertainment  that  the  entire  body  and 
its  state  affiliations  backed  her  work  and 
adopted  the  excellent  slogan,  "Make  the  Best 
Pictures  Pay."  As  the  well-worded  slogan 
suggests,  the  best  way  to  make  pictures  bet- 
ter is  for  patrons  to  support  the  theatres  show- 
ing the  best  pictures  and  thus  encourage  the 
continued  production  of  higher  calibre  films. 
Miss  Doran  will  join  Pathe  on  August  3. 


BREAK  GROUND  FOR  NEW  HOUSE 

On  Friday,  July  18,  the  wrecking  crew 
started  razing  the  City  Hall  at  Owosso,  Mich., 
which  site  is  to  be  utilized  for  the  new 
1,200-seat  Capitol  Theatre,  which  will  be  op- 
erated by  the  Butterfleld  interests.  The  cere- 
mony of  the  breaking  of  the  ground  will  take 
place  on  August  1.  Plans  call  for  comple- 
tion of  the  theatre  by  the  middle  of  De- 
cember, and  the  formal  opening  will  take 
place  during  the  Christmas  holidays. 

Plans  for  the  new  theatre  at  Ann  Arbor, 
Michigan,  are  being  completed,  and  Colonel 
Butterfleld  announces  that  construction  work 
will  be  under  way  by  fall.  Also  that  work 
on  the  new  Capitol  Theatre  at  Flint  will  com- 
mence in  the  very  near  future. 


WE  WILL 

Lease 
Build 
Buy 

Or  Operate  in  Conjunction 
With  Present  Owners — 

Theaters  in  Good  Locations 


United  Theatres  of  America,  Inc. 

1  Clinton  Street  Newark,  N.  J. 


508  MOVING    PICTURE    WORLD  August  1.  1925 


Real  Picture'Selling 
Idea 


Did  you  notice  that  eight-page 
Metro-Goldwyn  insert  up  front?  It'» 
our  idea  of  a  real  picture-selling  idea 
— presented  in  a  forceful  and  unusual 
manner.  It  is  the  work  of  Si  Seadler, 
now  advertising  manager  of  Metro- 
Goldwyn,  who  has  been  associated  with 
Howard  Dietz,  Director  of  Advertis- 
ing and  Publicity,  since  the  days  of  the 
old  Goldwyn  company. — B.  H.  G. 


MetrO'Qoldwyn  May 
Be  Buyers  of  Kansas 
City  Site 

A  block  of  boulevard  frontage  at  the  north- 
east corner  of  Linwood  boulevard  and  Troost 
avenue,  Kansas  City,  has  been  designated  as 
the  sit  for  a  fourteen-story  shop  building  and 
the  largest  picture  theatre  in  Kansas  City,  a 
90-day  option  to  purchase  the  tract  having 
been  given  by  M.  H.  Cohen  of  Des  Moines 
to  W.  C.  Gumm,  who  was  represented  by 
Al  Finklestein  of  the  Harry  Finklestein  Realty 
and  Theatres  Company.  The  price  stipulated 
was  $500,000. 

It  has  been  persistently  rumored  in  Kansas 
City  for  the  last  two  months  that  Metro- 
Goldwyn  was  negotiating  for  a  large  suburban 
theatre.  Mr.  Gumm  admitted  negotiations 
were  pending  for  the  leasing  of  the  theatre  to 
a  large  producer  but  declined  to  name  the 
company. 

Plans  are  being  prepared  by  H.  Alexander 
Drake,  architect.  They  provide  for  a  theatre 
on  the  ground  floor  level,  seating  3,760.  The 
theatre  stage,  as  outlined,  would  be  one  of  the 
largest  in  the  city,  being  adequate  for  the 
largest  of  prologues.  The  estimated  cost  of 
the  building,  as'shown  in  the  architect's  plans, 
would  be  $2,500,000,  which,  with  the  ground, 
would  be  a  total  investment  of  $3,000,000.  A 
steel  frame  will  support  the  building,  accord- 
ing to  Mr.  Drake,  the  exterior  walls  to  be  of 
light  cream  colored  brick  and  terra  cotta. 
Construction,  it  is  said,  will  begin  in  September. 


THALBERG  RETURNS   TO  STUDIOS 

Irving  G.  Thalberg  has  returned  to  the 
Culver  City  studios,  where  he  has  resumed 
his  administrative  duties  as  associate  execu- 
tive after  an  absence  of  sveeral  weeks  due 
to  an  attack  of  influenza.  His  return  was 
the  occasion  of  considerable  enthusiasm 
throughout  the  studios,  Louis  B.  Mayer  and 
Harry  Rapf  giving  a  luncheon  in  his  honor. 
Mr.  Thalberg  spent  a  week  on  the  golf  links 
at  Coronado  just  before  returning  to  his 
work  and  Is  now  again  in  excellent  health. 


Chicago  Theatre  to  Have 
J eweledDome,  Radio  Station 

Another  huge  picture  theatre  is  projected 
for  Chicago's  West  Side.  This  time  it  is  the 
Marks  Brothers  who  have  the  project  in  hand. 
The  house  will  be  called  the  Paradise  Theatre 
and  will  seat  5.000. 

Features  will  be  a  jeweled  dome,  a  huge 
stage  for  presentations  and  vaudeville  acts  and 
a  broadcasting  station. 

The  site  selected  is  on  the  north  side  of 
Madison  street,  350  feet  west  of  Crawford 
avenue,  and  the  plans  are  by  J.  H.  Woodworth 
and  Son,  and  Kenneth  A.  Gordon.  Louis  L. 
and  Meyer  S.  Marks  are  the  owners  of  the 
Marks  circuit.  They  have  a  large  building 
program  outlined  for  the  coming  year. 


COMPANY  DISSOLVED 

The  Chaplin-Mayer  Picture  Company  of 
New  York,  voluntarily  dissolved  through  the 
action  of  its  board  of  directors,  filed  papers 
to  this  effect  last  week  with  the  secretary 
of  state  at  Albany.  The  company  was  incor- 
porated on  September  30,  1919,  with  a  capital- 
ization amounting  to  $1,000,000.  The  officers 
included  Louis  B.  Mayer.  Hollywood,  presi- 
dent; Colman  Levin.  Boston,  vice-president; 
J.  Robert  Rubin,  New  York,  secretary,  and 
Oscar  Grosberg,  Boston,  treasurer. 


NO  CHANGES  IN  EAST  SIDE  HOUSES 

Charles  Steiner,  president  of  the  Allwon 
Corporation,  New  York  City,  announced  that 
there  had  been  no  change  whatsoever,  al- 
though rumors  would  have  it,  In  the  owner- 
ship of  the  East  Side  theatres  controlled  by 
the  aforementioned  corporation.  The  Allwon 
group  includes  the  New  Delancy,  the  Flor- 
ence, New  14th  Street,  Sunshine,  Atlantic  and 
Casion  Theatres. 


LEE  HEADS  JERSEY  TERRITORY 

Joseph  Lee  will  take  charge  as  New  Jer- 
sey sales  manager  for  Fox  Film  Corporation, 
next  Monday,  leaving  a  similar  position  with 
Famous  Players-Lasky  Corporation.  An- 
nouncement that  Mr.  Lee  had  been  engaged 
was  made  July  10  by  Harry  H.  Buxbaum,  the 
new  manager  of  the  Fox  New  York  exchange. 


TO  START  ON  WARNER'S  THEATRE 

Plans  have  been  completed  and  given  the 
approval  of  H.  M.  Warner  for  the  new 
Warner's  Hollywood  Theatre  at  Hollywood 
Boulevard  and  Wilcox  Avenue.  Work  will 
start  on  the  building  In  sixty  days. 

The  theatre  Itself  Is  to  be  a  modern  style 
of  architecture  and  its  seating  capacity  will 
be  3,600.  The  building  will  be  four  stories 
in  height  and  will  house  In  addition  to  the 
theatre  auditorium,  an  Immense  ballroom, 
a  roof  garden  and  promenade,  with  the  bal- 
ance of  the  structure  devoted  to  high-class 
shops  and  offices. 

There  will  be  a  huge  stage,  capable  of 
accommodating  the  most  elaborate  prologue 
or  stage  presentations.  The  orchestra  pit 
will  be  fashioned  to  accommodate  100  pieces. 
An  order  has  been  placed  for  a  mammoth 
organ.  Plans  are  also  under  consideration 
to  transfer  the  Warner  radio  broadcasting 
station  to  the  new  theatre  so  that  the  en- 
tire country  may  have  an  opportunity  to 
hear  the  talent  and  music  offered. 


MARCUS— MARCUS.    MARK  US! 

Freda  A.  Marcus,  private  secretary  to  Her- 
man F.  Jans,  president  of  Jans  Pictures,  has 
been  married  to  the  owner  of  the  Wood- 
bridge  Theatre,  in  Woodbridge,  N.  J.  Freda's 
new  name  Is  the  same  as  the  old,  only  she  Is 
"Mrs."  now,  not  "Miss."  Many  friends  of 
the  Jans  offices  expressed  their  disappoint- 
ment on  learning  that  Freda,  who  Joined  the 
Jans   organization    in    1914,   had  resigned. 


MRS.  J.  S.  BURKS  DIES 

Mrs.  Jean  S.  Burks,  the  wife  of  A.  Landon 
Burks,  exploiteer  on  the  home  office  exploita- 
tion staff  of  the  Universal  Pictures  Corpora- 
tion, died  recently  at  her  homo  In  New 
York  City  as  the  result  of  cancer.  She  had 
suffered  for  many  months.  The  Burks  wero 
married  eight  years  ago.  There  is  one  chl'.d, 
a  boy  of  5.  Interment  was  in  the  Lutheran 
Cemetery,  Brooklyn. 


KENNETH  HARLAN  HAS  OPERATION 

Wnrncr  Bros,  received  word  at  their  New 
YorV  office  this  week  that  Kenneth  Harlan, 
who  'ias  just  been  appearing  In  "Ranger  of 
The  'tig  Pines,"  was  recovering  in  St.  Vln- 
cenl  i  Hospital,  Hollywood,  from  an  opera- 
tion 'or  appendicitis.  Mr.  Harlan,  who  is 
the  I  usband  of  Marie  Prevost,  was  taken 
wlttl  an  acute  attack  of  the  ailment  last  Sat- 
urday. 


State  Rights  Sales 


W  illiam  sklrholl.  president  of  the  Sklrbull 
(...id  Seal  Productions  with  headquarters  at 
Cleveland  has  acquired  the  territorial  right* 
for  the  state  of  Ohio  for  Henry  Glnaber* 
productions.  Ilnnner  Productions  old  Royal 
pictures. 

V  branch  office  of  Sklrboll  productions  has 
also  been  established  at  Cincinnati  to  facili- 
tate shipments  and  service  to  exhibitors. 


The  Rudolph  Valentino  Medal  for  Screen  Acting  is  presented  to  John  Barrymore  in 
Hollywood  with  elaborate  ceremonies.  The  decision  was  made  by  a  vote  of  the  leading 
critic*  of  the  country.  Barrymore  won  with  his  performance  in  "Beau  Brummtl,"  rated 
the  best  of  any  picture  generally  released  in  1924.  Left  to  right:  Rudolph  Valentino, 
John  Barrymore  and  Rupert  Hughes,  master  of  ceremonies. 


August  1,  1925  MOVING    PICTURE    WORLD  509 


Incorporations 


New  York  State  Showmen  Have 
Bitter  Struggle  with  Exchanges 


Renewed  activity  in  the  number  of  com- 
panies Incorporating  and  entering  the  motion 
picture  business  was  evident  last  week, 
when  the  secretary  of  state  of  IVew  York 
fawned  ten  charters  to  companies  proposing 
to  engage  In  the  business.  This  shows  a 
good  record  for  the  summer  months,  both  in 
the  number  of  companies  tiling  papers  and 
In  the  amount  of  capitalization  represented. 
The  ten  compnnies  were:  Hornell  Motion  Pic- 
ture Corporation,  Hornell,  $200,000,  with  Ben- 
jamin Liebmann,  Brooklyn;  John  and  Betty 
Jordan,  New  York  City.  Cargross  Exhibition 
Company,  Inc.,  $25,000,  Cecil  E.  Carter,  Con- 
rad A.  Ross,  David  E.  Grange,  New  York. 
Irving  Theatres  Corporation,  $500,000,  Marion 
I..  Elkin,  Mollle  Sallt,  Anne  Elchel,  New  York 
City.  Heisler  Amusement  Corporation,  $10,- 
000,  Abraham  W.  Felnberg,  Bernice  E.  Well. 
Leonard  I..  Helburn,  New  York.  C.  &  D. 
Amusement  .Corporation,  .910,000,  .Albert 
Cooper,  David  Davis,  Jacob  W.  Kers,  New 
York  City.  Hamilton  Avenue  Exhibition  Com- 
pany, Inc.,  $2^000,  Pauline  Malter,  Brooklyn; 
Sophie  C.  Edelhertfc,  Dora  L,.  Bernstein,  New 
York  City.  W.  &  I.  Amusement  Corporation. 
910,000,  David  Schneider,  Samuel  Bedell, 
Brooklyn;  Samuel  Ottensteln,  New  York 
City.  Baldwin  Amusement  Corporation,  $5,000, 
Baldwin,  N.  Y.,  Robert  T.  Rasmussen,  George 
Rasmusscn,  Freeport;  Beatrice  Smith,  Roose- 
velt, N.  Y.  New  Blake  Theatre  Corporation, 
$10,000,  Hymnn  Bernstein,  Bronx;  Isidore  Le- 
vine,  Isaac  Knfko,  Brooklyn;  and  the  Valley 
Theatre  Corporation,  capitalization  not 
stated,  with  Genevieve  Meyers,  Anna  Rndc- 
loff,  Louis  Mehl,  Brooklyn. 


CONNECTICUT'S  MEMORY  TEST 

Under  date  of  July  14  Connecticut  ex- 
hibitors were  notified  by  Tax  Commissioner 
Blodgett  that  they  should  have  their  projec- 
tionists keep  a  detailed  list  of  all  films  shown 
since  July  8  and  until  such  time  as  the  con- 
stitutionality of  the  tax  law  is  determined. 

Lester  S.  Tobias  of  the  Yale  Film  Exchange 
in  New  Haven,  speaking  for  the  exchange- 
men,  expressed  an  opinion  it  was  virtually 
an  impossibility  for  a  projectionist  to  search 
his  memory  to  ascertain  the  films  he  has 
shown  since  July  8,  especially  the  exact  length 
of  each  reel,  since  he  did  not  receive  any 
intimation  of  the  necessity  of  doing  this  un- 
til the  receipt  of  the  letter  from  Commis- 
sioner Blodgett  on  July  8. 

In  issuing  the  order  that  a  record  be  kept 
of  the  films  shown,  the  commissioner  said  he 
was  acting  under  orders  of  Attorney  General 
Frank  E.  Healy. 


ROCHESTERITES  ON  PICNIC 

Many  prominent  figures  in  the  motion  pic- 
ture Industry  were  guests  at  the  annual  pic- 
nic of  the  Rochester  Motion  Picture  Ex- 
hibitors' League  held  on  July  21  at  Point 
Pleasant.  The  guests  included  R.  F.  Wood- 
hull,  president  of  the  M.  P.  T.  O.  of  A.;  Syd- 
ney Cohen  of  New  York  and  Michael  F. 
O'Toole  of  Scranton.  Most  of  the  managers 
of  the  Buffalo  distributing  companies  attend- 
ed, as  did  several  Syracuse,  Auburn,  Hornell 
and  neighboring  towns.  Jules  Greenstone, 
president  of  the  Rochester  exhibitors,  ar- 
ranged the  program  of  entertainment,  assist- 
ed by  Michael  F.  Carr,  secretary  of  the  league. 
The  exhibitors  left  the  Lyndhurst  Theatre  at 
noon  and  motored  to  Point  Pleasant.  There 
was  a  baseball  game  and  other  sports. 


FIRST  NATIONAL  HOLDS  OUTING 

The  annual  outing  and  picnic  of  the  First 
National  Club,  held  at  Indian  Point,  up  the 
Hu.dson,  on  Saturday,  July  18,  was  the  most 
largely  attended  and  enjoyable  of  First  Na- 
tional employes'  outings.  '  About  150  persons 
were  on  board  the  river  steamship  Chauncey 
M.  Depew  when  it  left  the  West  42nd  street 
pier  at  9:30.  They  returned,  tired  but  happy, 
at  10  o'clock  in  the  evening. 

The  athletic  events  were  carried  out  as 
scheduled  except  that  one  of  the  contestants 
In  the  finals  of  the  tennis  match  for  the  Esch- 
mann  cup  was  away  on  his  vacation.  The 
finals  will  be  played  off  upon  his  return. 


By  SUMNER  SMITH 

ROCHESTER  exhibitors  and  exchange- 
men  met  on  the  field  of  battle  this  week, 
with  National  President  R.  F.  Wood- 
hull  taking  a  prominent  part  in  the  controversy. 
Before  a  cessation  of  the  hostilities,  exchange- 
men  loudly  proclaimed  that  favoritism  was 
being  extended  Woodhull  and  advanced  other 
serious  charges.  The  exhibitors  responded  in 
kind.  Just  what  effect  this  bitter  struggle  will 
have  on  the  motion  picture  situation  nationally 
can  only  be  conjectured.  And  we  haven't  the 
nerve  to  conject. 

The  trouble  is  said  to  have  arisen  in  the 
third  inning.  Woodhull  was  at  bat  for  the  ex- 
hibitors. He  got  a  base  on  balls,  exchange- 
men  allege,  though  they  say  their  pitcher's 
curves  bisected  the  plate.  Then,  they  charge, 
the  umpire  whispered,  "Go  down  to  second, 
Pete,  and  I'll  call  you  safe."  "Pete"  went 
down  to  second  and,  it  is  rumored,  was  called 
safe  though  "out"  by  ten  feet. 

Naturally,  "Pete,"  playing  shortstop,  starred. 
Another  star  was  Jules  Greenstone,  who  guard- 
ed exhibitor  interests  at  first  base.  He  isn't 
exactly  a  spring  chicken,  but  not  a  single  error 
was  charged  up  against  him.  For  reasons  of 
courtesy,  Frank  Koch,  Rochester  deputy  com- 
missioner of  charities,  was  allowed  to  catch 


ARTHUR  H.  SAWYER,  Herbert  Lubin 
and  S.  L.  Rothafel  will  build  a  circuit 
of  huge  motion  picture  theatres  in 
New  York  City.  This  announcement  comes 
upon  the  heels  of  the  deal  recently  consum- 
mated by  the  Sawyer-Lubin-Rothafel  combina- 
tion whereby  the  "Roxy"  Theatre,  the  world's 
largest  amusement  palace,  will  be  erected  at 
Fiftieth  street  and  Seventh  avenue,  New  York, 
with  actual  construction  beginning  on  or 
about  September  15  of  this  year. 

It  is  planned  to  erect  at  least  six  theatres 
of  enormous  seating  capacity  and  luxurious 
appointment  at  carefully  chosen  spots  in 
Greater  New  York,  with  Roxy,  as  he  is 
familiarly  known  to  millions  of  movie  fans 
and  radio  listeners-in,  presiding  over  the 
entire  circuit  as  director  and  embodying  in 
each  new  theatre  his  personal  genius  in 
matters  of  presentation  and  screen  entertain- 
ment. 

The  "Roxy"  will  be  designed  by  Walter 


for  the  exhibitors,  and  for  practical  as  well 
as  courteous  reasons,  he  was  allowed  to  catch 
on  first  bounce. 

The  score?  Ninety-nine  to  forty.  Both 
sides  agree  on  that,  as  exhibitors  and  exchange- 
men  occasionally  will  agree.  Of  course,  they 
agree  sometimes.  But  who  got  the  ninety-nine 
and  who  got  the  forty  is  another  bone  of  con- 
tention that  threatens  to  rock  the  industry  to 
its  very  foundations.  Moving  Picture  World, 
the  foremost  trade  paper  (Don't  you  listen 
to  anybody  who  tries  to  tell  you  different.), 
has  to  date  received  7,654  telegrams  from  New 
York  exhibitors  (subscribers)  and  4,567  tele- 
grams from  exchangemen  (also  subscribers) 
presenting  various  evidence  and  asking  us  to 
arbitrate.  We  will:  Score,  exhibitors,  7,654; 
exchangemen,  4,567;  game  called  at  end  of 
seventh  on  account  of  exhaustion. 

Well,  it's  customary  to  tell  where  a  thing 
happens.  This  happened  on  Tuesday,  July  21, 
at  Point  Pleasant,  Irondequoit  Bay,  and  the 
occasion  was  the  annual  picnic  and  field  day 
of  the  Rochester  Motion  Picture  Theatre 
Owners.  President  Woodhull  was  the  guest 
of  honor.  Besides  playing  baseball  he  spoke 
briefly  on  the  progress  and  aims  of  the  na- 
tional organization,  and  congratulated  Ro- 
chester theatre  men  on  their  initiative  and 
loyalty. 


W.  Ahlschlager,  internationally  famous  archi- 
tect of  Chicago,  who  has  been  responsible  for 
the  plans  for  several  of  the  largest  theatres  in 
the  Middle  West  and  who  will  also  design  each 
of  the  houses  in  the  "Roxy"  circuit. 

The  first  theatre  in  the  Sawyer-Lubin- 
Rothafel  combination  will  have  6212  seats,  in- 
volving an  expenditure  placed  at  $7,000,000, 
covering  real  estate  and  construction,  and  will 
offer  to  the  public  for  the  first  time  a  reserved 
loge  section  of  1,100  seats. 

Many  innovations  in  the  matters  of  seating, 
lighting,  stage  construction  and  general  ap- 
pointment will  be  placed  into  effect  in  the 
"Roxy/'  by  the  man  for  whom  the  theatre 
is  named,  and  who,  through  his  successful 
direction  of  the  Strand,  Rialto,  Rivoli  and 
Capitol  during  the  past  ten  years,  has  become 
one  of  the  most  distinctive  personalities  in  the 
theatre  and  radio  world. 

Extraordinary  provisions  regarding  radio 
broadcasting  have  been  made  in  the  plans  by 
Walter  W.  Ahlschlager, 


BUILDERS  OF  NEW  YORK  NEWEST  CIRCUIT 
Left  to  right:  Herbert  Lubin,  Arthur  H.  Sawyer  and  S.  L.  (Roxy)  Rothafel 


Sawyer-Lubin-Rothafel  Plan 

New  York  Theatre  Circuit 


Exhibitors'  news  and  mews 


EDITED  BY  SUMNER  SMITH 


Wuxtry!  Albany  Believes  Fish 
Stories  of  Hays  and  Moe  Mark 


If  Walter  Hays  of  Buffalo  and  Moe  Mark 
of  New  York  City,  high  Moguls  in  the  Strand 
chain  of  theatres,  with  houses  also  in  Albany 
and  Troy,  happen  to  mention  the  fact  that 
they  were  taking  the  black  bass  two  at  a 
time  and  on  a  fly  at  that,  don't  make  them 
swear  to  the  story  on  a  stack  of  Bibles.  Mr. 
Hays  and  Mr.  Mark  were  in  town  the  other 
night,  returning  from  a  fishing  trip  to  Liv- 
ingston Lake,  a  private  preserve  north  of 
here  and  which  is  said  to  have  the  finest 
black  bass  fishing  in  the  entire  state.  Mr. 
Hays  continued  on  to  Buffalo,  while  Mr.  Mark 
took  the  night  boat  for  the  metropolis.  Frank 
P.  Dolan  of  Albany,  a  real  estate  dealer,  ac- 
companied Mr.  Hays  and  Mr.  Mark  on  the 
trip  and  took  along  his  colored  chef  from  his 
camp  on  Crooked  Lake.  In  words  of  Mr. 
Dolan,  while  both  Mr.  Hays  and  Mr.  Mark- 
are  good  fishermen,  the  latter  is  character- 
ized as  being  a  d         good  fisherman.  The 

bass  were  so  thick  and  so  ravenous  that  as 
the  flies  whipped  out  over  the  water,  the  fish 
would  rise  two  at  a  time,  all  running  a  pound 
or  better.  It  may  be  that  Mr.  Hays  and  Mr. 
Mark  will  include  themselves  in  a  group  of 
ten  or  a  dozen  men  who  will  acquire  the 
preserve. 


Bill  Smalley  of  Cooperstown  doesn't  pay 
much  attention  to  talk  about  the  "usual  sum- 
mer slump."  He  is  running  the  "Ten  Com- 
mandments" over  his  circuit,  with  special 
music  and  all  the  fixin's,  much  as  he  did  with 
"The  Thief  of  Bagdad."  While  some  of  the 
other  exhibitors  are  inclined  to  play  all  of 
the  left-overs  and  weaklings  these  days  and 
then  complain  of  poor  business,  Mr.  Smalley 
is  running  fully  as  high-class  pictures  this 
month  and  next  as  during  any  time  of  the 
year. 


I*  L  Connors  of  Cambridge,  W.  H.  Linton 


GLORIA  SWANSON 
The  Paramount  star  is  wearing  a  sport  outfit 
of  Scotch  plaid,  the  color  being  a  tobacco 
brown. 


of  Utica  and  Louis  Buettner  of  Cohoes  were 
welcome  visitors  along  Film  Row  during  the 
week.    Mr.  Linton  continued  on  to  New  York 

City. 


Charles  Mclver  has  just  leased  the  Empress 
In  Norfolk  and  the  Star  in  Norwood  from  A. 
E.  Curry,  who  has  been  running  the  former 
house  for  many  years  and  the  latter  for 
about  twelve  months.  The  two  houses  have 
been  recently  renovated  and  improved.  Mr. 
Mclver  states  that  the  same  type  of  pictures 
will  be  continued  and  that  at  times  there 
will  be  vaudeville  as  well  as  amateur  nights. 
An  orchestra  has  been  installed  at  the  Star, 
and  as  soon  as  arrangements  can  be  com- 
pleted, additional  music  will  be  provided  at 
the  Empress. 


They  are  telling:  a  good  story  along;  Film 
Row  based  on  a  remark  made  by  Mr.  Lefko- 
witz,  of  Uuittner  and  Lefkowitz,  who  run  the 
State  Theatre  in  Mlddletown.  It  seems  that 
in  connection  with  the  vaudeville  which  is 
run  with  the  pictures  one  of  the  actors  came 
to  the  office  to  protest  ngninst  this  or  that. 
Mr.  Lefkowitz  listened  for  a  time  and  then 
interrupted:  "You  are  paid  to  act,  not  to  com- 
plain." The  answer  was  sufficiently  to  the 
point  and  Mr.  Lefkowitz  returned  to  the 
perusal  of  his  mail,  the  actor  to  the  stage. 


George  Roberts,  managing-director  of  the 
Rerinstein  chain  of  houses,  who  makes  his 
home  in  Albany,  is  spending  a  week  or  ten 
days  in  Elmira  superintending  the  installing 
of  an  organ  in  the  Majestic  Theatre  there. 
Ormond  Roberts,  who  runs  the  Hudson  In 
Albany,  but  who  is  also  looking  after  the 
Colonial  during  his  father's  absence,  was 
heard  to  declare  during  the  week  that  be- 
fore he  decided  where  he  would  spend  his 
vacation  he  must  first  know  when  it  was 
coming.  It  now  looks  as  though  Mr.  Roberts' 
vacation  will  consist  of  a  day  or  two  now  and 
then  right  out  in  front  of  the  grandstand  at 
the  Saratoga  meet.  The  Hudson  is  being 
renovated  and  painted  this  month. 


The  s>nipalhy  of  all  readers  of  (lie  Moving 
Picture  World  Is  extended  to  C.  L,.  Gardner  of 
i In-  Pine  Hills  Theatre  in  Albany  In  the  loss 
of  his  mother  a  week  or  so  ago.  The  house 
was  closed  for  a  couple  of  days.  Mr.  Gardner 
is  now  running  matinees  on  Wednesday  and 
Saturday,  but  will  drop  out  the  Wednesday 
one  as  soon  us  school  starts,  as  the  two  are 
pretty  much  confined  to  children.  Mr.  Gard- 
ner states  that  business  is  "not  so  bad,"  the 
evenings  .in   Albany   remaining  cool. 


Definite  announcement  has  been  made  that 
the  American  in  Troy  will  open  on  August  15. 
A  piano  will  furnish  the  music,  it  having 
been  decided  to  dispense  with  an  orchestra. 
Selection  of  a  manager  will  be  made  from 
out  of  the  Strand  staff.  Admission  will  be 
15  cents,  the  house  operating  as  a  first-run 
theatre,  split-weeks  to  prevail. 

Having  journeyed  in  vain  to  Utica  on  many 
an  occasion,  some  of  the  film  boys  are  sug- 
gesting that  Nate  Robbins  of  that  city,  head 
of  a  considerable  chain,  should  buy  a  com- 
mutation ticket  good  between  Utica  and  New 
York,  or  transferable  between  Utica  and  Mr. 
Robhins'  camp.  They  declare  that  Mr.  Rob- 
bins  is  one  of  the  hardest  exhibitors  in  the 
whole  state  to  locate  and  always  seems  to 
be  on  the  go. 


Dorothy  Revier,  "the  most  beautiful  woman 
in  California,"  who  is  being  featured  in 
Columbia  Pictures  Corporation's  Waldorf 
Series,  and  in  a  number  of  Columbia 
releases. 

last  Monday  with  Bob  Pierce  of  Dion,  son- 
in-law  of  Ben  Young,  when  he  dropped  into 
town  to  do  a  bit  of  booking.  Mr.  Pierce  Is 
a  prime  favorite  along  the  Row. 


When  the  Altamont  Fair  officials  Jumped 
up  the  price  concession  rights,  John  Mat- 
tice,  who  runs  the  Novelty  Theatre  In  Mid- 
dleburgh  and  doles  out  hot  frankfurters  by 
the  thousands  at  county  fairs,  decided  to  pass 
up  the  Altamont  gathering.  At  the  present 
time  Mr.  Mattlce  is  booking  both  pictures 
and  fairs  and  promises  something  new  this 
fall.  When  asked  just  what  this  would  be, 
the  other  day,  he  winked  and  replied  that  he 
knew  which  shell  the  pea  is  under. 


Harry  Hellman  of  the  Royal  in  Albany, 
having  absorbed  a  bit  of  the  Lake  Placid 
atmosphere  last  winter,  has  just  bought  him- 
self a  country  home  at  Crooked  Lake,  outside 
of  Troy.  The  summer  home  is  beautifully  lo- 
cated In  a  group  of  pines  and  has  nearly  200 
feet  of  lake  frontage.  Mr.  and  Mrs.  Hellman 
will  keep  right  on  running  the  theatre,  how- 
ever, driving  in  each  day.  They  will  be 
joined  soon  by  their  daughter  and  son-in- 
law,  the  latter  being  a  well  known  song 
writer,  numbering  among  his  hits  such  songs 
as  "Jealous"  and  others. 


Exhibitors  will  be  interested  to  know  that 
up  to  the  present  time,  nothing  has  been 
done  In  Albany  by  the  Film  Board  of  Trade, 
relative  to  changing  the  shipment  of  film 
from  parcel  post  to  express.  The  matter  was 
up  for  a  further  discussion  at  Monday's 
meeting  of  the  Film  Board  of  Trade,  but 
owing  to  the  fact  that  several  members  were 
away  on  their  vacations  It  was  decided  not 
to  take  final  action  on  the  matter  until  a 
month  or  so  later. 


Louis  Buettner  of  Cohoes  put  on  the  fight 
pictures  last  Saturday  and  played  to  big 
business.  Mr.  Buettner's  Majestic  will  reopen 
on  Labor  Day. 


Everyone  In  the  film  colony  shook  hands 


Following  his  custom  of  redecorating  his 
theatre  once  a  year,  'Samuel  Hochstim  of  the 
(Continued  on  next  page) 


August  1,  1925 


MOVING   PICTURE  WOULD 


511 


Louise  Fazenda,  popular  Warner  Bros,  play- 
er, and   the   great   Warner   dog   actor,  Pal. 
They're  real  pals,  too ! 

Detroit 

A.  J.  Petersmarck,  proprietor  of  the  Baker 
and  Bluebird  theatres,  is  in  bed  as  a  result  of 
a  fall  from  a  ladder  in  front  of  his  theatre. 
While  repairing-  the  marquise  Petersmarck 
slipped  and  fractured  his  heel  in  four  places. 


The  Film  Building-  baseball  team  will 
jorney  to  Imlay  City  on  August  9  for  a  ball 
game  with  a  team  representing  that  city. 
Arrangements  were  made  by  Harry  Holberth, 
manager  of  the  Maxine  Theatre  at  Imlay  City 
and  he  is  planning  some  advertising  tie- 
ups  for  the  occasion. 


Roy  Tillson  of  the  Fuller  Theatre,  Kala- 
mazoo, has  left  on  an  extended  motor  trip  to 
Niagara  Falls  and  New  York  City. 


The  deal  pending  between  the  Consolidated 
Theatres,  Inc.,  at  Grand  Rapids  and  the  But- 
terfield  interests  has  been  closed.  Under  the 
terms  of  the  transaction  the  Butterfield  cir- 
cuit takes  over  control  of  the  Majestic,  Or- 
pheum,  Isis  and  Strand  theatres  in  the  Fur- 
niture City.  With  Powers  Theatre  already 
under  Butterfield  control,  this  gives  the  De- 
troit operating  concern  an  unusually  strong 
foothold  in  the  second  city. 


Minneapolis 

There  is  much  speculation  here  regarding 
the  future  of  the  new  Lyceum.  The  theatre 
was  opened  last  winter  by  Clinton  &  Meyers 
of  Duluth  with  movies  and  dancing.  Busi- 
ness was  big  at  opening  but  gradually  drop- 
ped off.  The  theatre  closed  for  the  summer 
and  according  to  rumors  may  be  taken  over 
by  Warner  Brothers. 


Mo  new  developments  have  occurred  sinee 
the  announcement  l>y  Phil  Dunns,  branch 
manager,  that  Universal  would  build  a  $1,- 
(MMMMM)  first-run  house  on  Hennepin  Avenue. 
The  site  has  not  been  selected  and  Mr.  Dunas 
when  pressed  for  additional  details  declares 
he  is  awaiting  word  from  Universal  officials. 


W.  A.  Steffes  is  directing  the  plans  for  ex- 
ploiting Greater  Movie  Season  in  Minneapolis. 
He  is  co-operating  with  Eddie  Ruben  and 
Harold  D.  Finkelstein  of  the  Finkelstein  & 
Ruben,  who  control  most  of  the  theatres  in 
the  Twin  Cities. 


Len  Brown,  formerly  manager  of  new 
Lyceum  in  Minneapolis,  is  now  manager  of 
the  Majestic  and  Parkway  theaters  at  Madi- 
son, Wis. 


Fred  Pfaender  of  New  Ulm,  Minn.,  besides 
being  a  bood  showman  is  a  good  fisherman. 
Pfaender  was  recently  named  president  of 
the  state  Fishermen's  association.  He  op- 
erates the  Turner  Theatre  at  New  Ulm. 


Hugh  Andress,  formerly  manager  of  La- 
goon, F-R  house  in  Minneapolis,  has  become 
manager  of  the  Tower  Theatre  in  St.  Paul. 
The  Tower  is  operated  by  Joseph  Friedman 
and  is  the  largest  opposition  house  to 
Finkelstein  &  Ruben  in  St.  Paul.  Andress 
succeeds  William  E.  Mick  as  manager. 


A  new  Finkelstein  &  Ruben  theatre  cost- 
ing $225,000  will  be  erected  at  Sioux  Falls, 
S.  D.  Jay  Dundas  is  associated  with  the  F-R 
organization  in  the  building  of  the  theatre. 
Contracts  have  been  let. 


Oklahoma 

A  fifty-foot  extension  and  other  improve- 
ments are  being  made  by  the  Amusy  Thea- 
tre at  Frederick,  Okla.  A  stage  for  road  at- 
tractions will  also  be  added. 


Mr.  and  Mrs.  N.  H.  Hinds  have  purchased 
the  Lyric  Theatre  at  Perry,  Okla. 


Albany,  N.  Y. 

(Continued  from  preceding  page) 

Star  in  Hudson  now  offers  a  spick  and  span 
house  of  ivory  finish  with  lighting  effects 
changed  and  one  that  brings  him  many  words 
of  praise  from  patrons.  Mr.  Hochstim  takes 
his  business  in  a  serious  way,  and  after  sev- 
eral years  as  a  salesman  in  Albany,  is  well 
equipped  to  buy  just  the  type  of  pictures  his 
people  want. 


Miss  Noma  Suckno,  who  with  her  brother 
Walter  handles  the  Albany  and  Regent  thea- 
tres in  Albany,  will  take  a  two  weeks'  vaca- 
tion in  the  near  future.  Miss  Suckno  de- 
votes most  of  her  time  to  the  Albany  Thea- 
tre, doing  an  excellent  business  with  even  a 
week's  run  this  month. 


Mrs.  Finley  J.  Shepherd,  who  was  formerly 
Helen  Gould,  is  somewhat  of  an  exhibitor 
herself,  with  small  anil  decidedly  exclusive 
audiences.  The  Shepherd  home  is  a  beautiful 
nfYnir  near  Koxbury,  south  of  Albany.  Mrs. 
Shepherd  sent  for  lOdward  Hochstim,  a  local 
I'atlic  salesman,  one  day  last  week,  and 
selected,  anions  other  things,  "The  Chronicles 
Of  America"  for  a  showing  at  her  home  with 
the  four  adopted  children  making  up  a  por- 
tion of  the  audience. 


The  Empire  in  Glens  Falls  is  cutting  down 
on  the  size  of  its  newspaper  advertisements 
during  the  summer.  The  house  is  doing  an  ex- 
cellent business  under  the  direction  of  Man- 
ager Garry,  with  Oscar  Perrin  running  up 
from  Albany  three  days  each  week. 


A.  A.  Elliott  of  the  Playhouse  and  Rialto 
in  Hudson  returned  home  last  week  from  a 
day  or  two  in  New  York  City,  where  he  con- 
ferred with  Sydney  Cohen  on  a  number  of 
matters,  including  the  reservation  of  play 
dates  for  independent  productions. 


There  is  one  thing  certain  and  that  Is 
that  whatever  happens,  Alec  Sayles,  manager 
of  the  Clinton  Square  Theatre  in  Albany,  will 
never  return  to  the  newspaper  game.  Before 
he  started  to  handle  the  Clinton  Square  Thea- 
tre, Mr.  Sayles  was  on  the  city  desk  of  an 
Albany  newspaper.  He  works  in  his  shirt- 
sleeves when  occasion  demands  and  is  a  first- 
class  critic  when  it  comes  to  pictures.  Speak- 
ing of  titles,  Mr.  Sayles  declared  last  week 
that  there  were  many  that  had  absolutely  no 
bearing  on  the  picture  showing.  Mr.  Sayles 
reports  business  as  holding  up  well  and  with 
plenty  of  good  pictures  coming. 


William  Benton's  nights  were  sleepless  last 
week,  as  his  little  son  struggled  to  keep  the 
spark  of  life  following  pneumonia  that  de- 
veloped with  the  removal  of  the  lad's  tonsils 
a  few  days  before.  Exchange  managers  and 
others  kept  in  touch  with  Mr.  Benton's  home 
in  Saratoga  and  were  overjoyed  on  Wednes- 
day to  hear  that  the  crisis  had  passed  and 
that  the  boy's  heart  was  somewhat  stronger. 
Mr.  Benton  runs  the  Congress  in  Saratoga 
Springs,  as  well  as  another  house  in  Flatts- 
burg,  and  will  open  a  third  in  Mecbanicville 
on  Columbus  Day. 


After  inquiring  just  how  many  fish  he 
could  bring  back  from  Canada,  Uly  S.  Hill, 
managing-director  of  the  Strand  chain  in 
Albany  and  Troy,  accompanied  by  his  son, 
Norman,  left  this  week  on  a  trip  over  the 
line  and  to  the  Rideau  lakes  section.  Father 
and  son  are  both  expert  anglers  and  some 
interesting  tales  will  probably  be  forthcom- 
ing on  their  return. 


It's  a  foregone  conclusion  that  the  fight 
between  the  new  theatre  to  be  erected  by 
the  Strand  interests  in  Albany  and  the  neigh- 
boring Leland  will  be  to  the  bitter  finish. 
Announcement  was  made  this  week  that  a 
25-cent  admission  will  prevail  at  the  new 
theatre,  which  will  seat  1,400  and  work  upon 
which  will  begin  almost  immediately.  The 
Leland  has  always  charged  25  cents  and  as  a 
first-run  house  has  been  showing  the  best 
pictures  obtainable.  At  the  other  Strand 
Theatre  in  Albany  a  50-cent  admission  pre- 
vails. 


Meyer  Schine  of  Gloversville,  in  town  the 
other  day,  Journeyed  on  to  New  York  via  the 
night  boat. 


DONT  MISS  PARAMOUNT^  "THE  TROUBLE  WITH  WIVES" 
These  charmers  will  be  seen  in  Mai  St.  Clair's  production,  which  features  Florence  Vidor, 
Esther  Ralston,  Tom  Moore  and  Fred  Sterling.     Glancing  from  left  to  right  we  see 
Ludmila  Daiger,  Jane  Arden,  Gladys  Richardson  and  Helene  Best. 


512  MOVING    PICTURE  WORLD 

News  of  the  Canadian  Territory 


August  1.  1925 


J.  M.  Franklin,  manager  of  B.  F.  Keith's 
Theatre,  Ottawa,  Ontario,  had  complete 
charge  of  the  luncheon  of  the  Rotary  Club 
of  Ottawa  which  was  held  at  the  Chateau 
Laurier,  on  July  13,  which  was  attended  by 
Mayor  J.  P.  Balharrie  of  Ottawa  and  other 
notables.  Mr.  Franklin  was  chairman  of  the 
meeting  and  directed  the  whole  program. 


Manager  McNeil  of  the  Rideau  Theatre, 
cfmiths  Falls,  Ontario,  made  a  special  play 
for  patronage  during  the  Old  Home  Week 
celebration  which  was  conducted  in  Smiths 
Falls  during  the  week  of  July  13.  He  gained 
a  real  slice  of  business  despite  numerous 
counter-attractions  by  staging  a  number  of 
novelties  and  putting  over  good  advertising. 
Features  booked  included  "The  Dixie  Handi- 
cap," "Zeebrugge,"  the  British  naval  picture, 
and  "Charley's  Aunt." 


The  regular  picture  and  vaudeville  per- 
formances at  B.  F.  Keith's  Theatre,  Ottawa, 
Ontario,  on  August  7  are  being  cancelled  by 
Manager  Joe  Franklin  to  provide  for  a  tran- 
sient treat,  the  concerts  of  Sousa's  Band  at 
both  matinee  and  evening  appearances.  Last 
year  Sousa's  Band  played  under  the  direct 
auspices  of  the  Rotary  Club  of  Ottawa  in  the 
Ottawa  Auditorium,  but  this  year  Mr.  Frank- 
lin secured  control  of  the  feature. 


Donat  Paquln,  proprietor  of  the  two  pic- 
ture theatres  in  Hull,  Quebec,  is  sparing  no 
expense  in  the  remodelling:  and  re-equipping 
of  the  Laurier  Theatre  which  he  will  reopen 
in  August.  The  other  day,  for  instance,  Mr. 
Paquln  walked  into  the  showrooms  of  C.  W. 
Lindsay.  Ltd.,  and  purchased  a  Stein  way 
grand  piano  for  the  use  of  the  Laurier  The- 
atre orchestra  during  the  coming  fall  and 
winter.  The  Eden  Theatre,  Hull,  which  Mr. 
Paquln  also  owns,  is  running  full  blast 
throughout  the  summer. 

Universal's  first  prize  for  the  best  exploita- 
tion for  the  serial,  "The  Great  Circus  Mys- 
tery," consisting  of  a  cheque  for  $100,  was 
won  by  Howard  Snook,  manager  of  the  Co- 
lumbia Theatre,  Winnipeg,  Manitoba,  a  bright 
suburban  house  owned  by  George  Bannister 
of  Winnipeg. 


A  free  moving  picture  performance,  one  of 
a  series  which  Is  being  conducted  in  Mon- 
treal, Quebec  under  municipal  and  university 
auspices,  was  held  at  the  Palace  Theatre  on 
July  18  under  the  direction  of  Manager 
George  Rotsky  for  a  group  of  1,500  under- 
privileged children.  The  feature  of  the  pro- 
gram was  "Christopher  Columbus."  Various 


ERNEST  TORRENCE 
he    splendid    Famous    Players'  character 
nctor  is  seen  here  as  "Ascension  Jones"  in 
"The  Pony  Express,"  which  James  Cruze  has 
begun  to  produce  for  Paramount. 


free  morning  picture  shows,  giving  pictures 
of  natural  resources,  safety  first,  scenic  and 
other  subjects,  have  been  presented  in  Mon- 
treal during  the  summer  for  adults  and  chil- 
dren. 


The  Regent  Theatre,  Ottawa,  Ontario,  now 
has  its  manager  back,  Leonard  Bishop  hav- 
ing returned  after  a  month's  sojourn  In  Los 
Angeles,  where  he  visited  his  father,  mother 
and  sisters  and  also  spent  some  time  in  the 
big  studios.  He  had  an  advance  view  of 
"The  Gold  Rush,"  Charlie  Chaplin's  latest, 
which  he  will  play  early  in  the  fall. 


The  wives  of  former  Ottawa.  Ontario,  the- 
atre managers  were  prominent  in  the  social 
news  of  the  Canadian  Capital  on  July  18 
when  Mrs.  Oral  Cloakey  entertained  at  the 
Chateau  Laurier,  Ottawa's  famous  hostelry. 
In  honor  of  Mrs.  Frank  Goodale,  wife  of  Cap- 
tain Coodnle,  manager  of  two  Loew  theatres 
in  W  hite  Plains,  Si.  Y.  Captain  Goodale  was 
formerly  manager  of  Loew's  Theatre,  Ottawa, 
while  Oral  Cloakey  was  manager  of  the  Ot- 
tawa Regent.  Mr.  Cloakey  is  now  in  the  gold 
mining  business. 


The  "Take-a-Chance  Week"  has  become 
quite  a  stunt  among  Canadian  theatre  man- 
agers. It  was  put  over  in  great  style  by 
Manager  Harry  S.  Dahn  of  the  Capitol  The- 
atre, Montreal,  during  the  week  of  July  12. 
Another  "Chance"  week  has  also  been  staged 
by  Manager  Ralph  Ruffner  of  the  Capitol 
Theatre  in  Vancouver,  B.  C,  with  equally 
satisfying  results. 


The  annual  flapper  and  baby  shows  of  the 
Capitol  Theatre,  Winnipeg,  Manitoba,  were 
staged  during  the  week  of  July  25  under  the 
direction  of  H.  M.  Thomas,  director  of  the- 
atres in  Western  Canada  for  Famous  Players 
Canadian  Corporation. 


Griffin's  Theatre  at  St.  Catharines,  Ontario, 
has  been  closed  for  the  summer  but  Manager 
George  J.  Forhan  is  as  busy  as  ever  because 
of  extensive  alterations  undertaken  in  th« 
theatre. 


Buffalo,  N.  Y. 

Fairport,  N.  Y.,  is  to  have  a  new  picture 
theatre.  The  J.  Meyer  Schine  Theatre  Cor- 
poration will  build  a  house  in  West  avenue, 
just  west  of  the  Jacobson  block.  The  Schine 
company  operated  the  Rivoli  Theatre  in  the 
same  town. 


The  petition  of  the  Riverside  Amusement 
Company  for  a  permit  for  the  construction 
and  operation  of  a  picture  theatre  at  Tona- 
wanda  and  Prairie  streets  was  denied  this 
week  by  the  Buffalo  city  council.  Property 
owners  and  residents  in  the  vicinity  were  op- 
posed to  a  permit.  It  is  likely  that  the  peti- 
tioner will  apply  for  a  mandamus  order  com- 
pelling the  council  to  grant  the  permit.  The 
house  was  to  have  cost  $200,000  and  It  was 
reported  that  the  Shea  Amusement  Company 
was  Interested  in  leasing  It. 


J.  B.  Strayllne  has  purchased  the  Grand 
Theatre  In  Geneseo,  N.  T.  The  house  for- 
merly was  operated  by  Carrie  Aprlle.  Mr. 
Strayllne  will  redecorate  and  remodel. 


Ben  Wallerstein,  manager  of  the  Broadway 
Theatre,  was  seen  on  the  promenade  at  Crys- 
tal Beach  last  week  end,  demonstrating  what 
a  well  dressed  young  man  should  wear. 


Vincent  R.  McFaul,  managing  director  of 
Shea's  Hippodrome,  is  vacationing  at  his  sum- 
mer home  at  Niagara-on-the-Lake. 


Texas 

The  Lyric  Theatre  at  Terrell, 
closed  for  repairs. 


The  Cleveland  Theatre  at 
Texas,  has  closed  for  repairs. 


S.  C.  Fry  will  open  a  new 
Omaha,  Texas,  in  the  near  future. 


Texas,  has 


Rochester, 


theatre  at 


Bullseye  for  Cupid 


A  true  love  story  reached  a  climax 
in  Ottawa,  Ontario,  on  July  11  when 
J.  C.  Kennedy,  manager  of  the  Or- 
pheum  Theatre,  Fort  William,  Ontario, 
came  back  to  the  Canadian  Capital  to 
take  unto  himself  a  wife,  Miss  Blanche 
Gauvreau,  cashier  of  the  Regent  The- 
atre, Ottawa,  for  some  years.  The  the- 
atre men  of  Ottawa  turned  out  in  large 
numbers  for  the  event  and  one  of  the 
handsome  gifts  was  a  set  of  table  cut- 
lery from  the  staff  of  the  Regent. 

Mr.  Kennedy  was  manager  of  the 
Ottawa  Regent  some  time  ago  when 
he  was  the  boss  of  Miss  Gauvreau. 
He  went  away,  however,  becoming 
manager  of  the  Capitol  at  Petersboro 
and  then  manager  of  the  Fort  William 
Orpheum.  Some  months  ago  he  re- 
turned to  Ottawa  on  a  personal  visit  of 
great  importance  and  shortly  after- 
wards the  engagement  was  announced. 

After  a  honeymoon  down  through  the 
eastern  states  the  couple  will  reside  in 
Winnipeg,  Manitoba,  where  Mr.  Ken- 
nedy has  received  an  important  ap- 
pointment from  the  Famous  Players 
Canadian  Corporation,  Toronto.  He 
will  be  associated  with  H.  M.  Thomas 
of  Winnipeg,  western  supervisor  of  the- 
atres for  Famous  Players. 


Connecticut 

Irwin  Wheeler  has  been  denied  permission 
to  conduct  film  shows  on  Sunday  nights  at 
his  Playhouse  In  New  Canaan  by  the  Board 
of  Wardens  and  Burgesses.  It  is  expected 
that  the  question  will  be  settled  when  It  is 
placed  before  the  voters.  New  Canaan  resi- 
dents have  indicated  that  they  desire  Sun- 
day film  shows,  for  a  vote  taken  by  a  news 
paper  showed  fully  two-thirds  of  the  popu- 
lation In  favor  of  the  Sunday  entertainment. 


The  state  police  department  has  approved 
the  plans  of  John  E.  Panora  for  the  con- 
struction of  a  theatre  In  Winsted.  The  new 
playhouse  will  utilize  the  space  in  the  rear 
of  the  Opera  House.  The  entrance  will  be 
from  Main  street. 


The  Palace  Theatre  In  Norwich,  which  was 
closed  during  May,  has  been  reopened. 


Approximately  2,000  tickets  were  stolen  by 
thieves,  believed  to  be  boys,  from  the  box 
office  of  the  Capitol  Theatre  in  New  Britain. 


The  Empress  Theatre  in  Danbury  Is  sched- 
uled to  begin  its  fall  and  winter  policy  on 

September  7. 


That's  What  We're 
Here  For 


D.  Serrao,  proprietor  of  the  Savoy 
Theatre,  Ford  City,  Pa.,  writes: 

"The  Princess  Theatre  of  Ford  City, 
Pa.,  is  now  under  new  management,  D. 
Serrao,  owner  of  the  Savoy  Theatre,  of 
Ford  City,  Pa.  The  Princess  Theatre 
has  had  the  name  changed  to  the  Pal- 
ace Theatre.  From  now  on  it  will  be 
Palace  Theatre  instead  of  Princess 
Theatre. 

"If  you  want  to  run  any  news  in  re- 
gard to  this  matter  I  will  appreciate  it 
very  much.  And  it  will  make  it  easier 
for  the  exchanges  to  get  it  on  their 
books." 


August  1,  1925 


MOVING   PICTURE  WORLD 


513 


Kansas  City 

Just  fourteen  days  ago  last  Monday  Adolph 
Eisner,  former  president  of  the  M.  P.  T.  O. 
Kansas  City,  assumed  charge  of  the  Circle 
Theatre,  a  Kansas  City  suburban  house  which 
had  been  doing  a  weekly  "flop"  for  several 
months.  Today  Mr.  Eisner's  books  will  show 
a  daily  increase  over  the  previous  day — and 
he  hasn't  even  started  his  exploitation  cam- 
paign on  the  hou_se.  How  did  he  do  it? 
Simple  enough.  A  large  sign  in  front  of  the 
theatre,  bearing  the  words,  "Summer  Price 
10  Cents,"  started  them  coming.  When  they 
''got  there,"  the  congenial  smile  of  Mr.  Eis- 
ner made  a  staunch  friend  of  virtually  every 
patron.  But  the  price  will  remain  at  10  cents 
permanently. 

"Why  should  I  worry  about  charging  10 
cents  when  my  gross  receipts  show  more  than 
the  house  formerly  did  at  15  cents?"  asked 
Mr.  Eisner.  "That's  what  counts  with  me." 


Through  tie-up  arrangements  with  the 
Midwest  Film  Distributors,  Inc.,  of  Kansas 
City,  the  M.  P.  T.  O.  K-M.  will  receive  a 
substantial  percentage  on  the  earnings  of  the 
serial,  "Battling  Brewster,"  which  will  be 
recommended  to  the  organization's  member- 
ship as  a  means  of  obtaining  additional  or- 
ganization funds. 


When  out-of-town  directors  of  the  M.  P. 
T.  O.  Kansas-Missouri  attend  the  next  direc- 
tors' meeting  in  Kansas  City  next  month  their 
railroad  fares  will  be  defrayed  by  the  organ- 
ization, that  policy  having  been  adopted  by 
the  M.  P.  T.  O.  K.-M.,  according  to  C.  E. 
Cook,  business  manager. 


A  second  arrest  w a h  made  Inst  week  in 
connection  with  the  bombing  of  the  VVorld- 
In-Motion  Theatre,  Kansas  i  i(>  ,  last  Febru- 
ary. William  McKinstry,  business  agent  for 
the  Motion  Picture  Operators?  Union,  was 
arrested  and  charged  in  an  indictment  re- 
turned against  him  with  malicious  destruc- 
tion of  property.  He  formerly  was  with  the 
Victory  Theatre,  Kansas  City. 


Among  the  out-of-town  exhibitors  in  the 
Kansas  City  territory  last  week  were:  Mr. 
and  Mrs.  Roy  Pierce,  World  Realty  Company, 
Omaha,  Neb.;  Perry  Ryan,  Liberty,  Fort  Scott, 
Kas. ;  G.  L.  Hooper,  Orpheum,  Topeka,  Kas. ; 
C.  M.  Pattee,  Pattee  Theatre,  Lawrence,  Kas.; 
Mr.  and  Mrs.  C.  J.  Caskey,  Best  Theatre,  In- 
dependence, Kas.;  Edward  Shanberg,  Mid- 
land Circuit,  Hutchinson,  Kas.;  John  Tackett, 
New  Tackett,  Coffeyville,  Kas. 


With  the  acquisition  of  the  Isis  Theatre  of 
Arkansas  City,  Kas.,  Roy  Burford  now  con- 
trols that  town,  he  also  owning  the  Bur- 
ford,  Rex  and  Strand  there. 


St.  Louis 

Alleging  that  the  lease  on  the  house  pro- 
vided that  negroes  should  not  be  barred,  Hy- 
man,  Sarah  and  Sam  Komm  and  the  Frank- 
lin Amusement  Company  have  filed  a  suit  in 
the  St.  Louis  Circuit  Court  to  prevent  Ed- 
ward P.  Laurent  and  the  Little  Theatre  Cor- 
poration from  operating  the  New  Palace 
Theatre,  1310  Franklin  avenue,  exclusively 
for  whites.  The  suit  alleges  that  the  house 
was  leased  to  Jesse  S.  Horwitz  on  February 
28,  1924,  and  that  a  stipulation  in  the  lease 
provided  that  the  house  was  to  admit  both 
negroes  and  whites  but  that  it  could  be  op- 
erated exclusively  for  negroes. 


No  loot  was  obtained  by  two  young  men 
who  held  up  Miss  Elsie  Betzold,  cashier  of 
the  Kings  Theatre,  near  the  Chouteau  Trust 
Company,  St.  Louis,  Mo„  at  10:30  a.  ni.,  July 
13.  Miss  Betzold  was  on  her  way  to  the  bank. 
On  May  18  two  employes  of  the  Kings  The- 
atre were  robbed  of  $1,700  while  en  route 
to  the  bank. 


The  new  picture  theatre  recently  completed 
at  Pine  Lawn,  St.  Louis  County,  will  be  op- 
erated by  James  Drake.  The  house  accom- 
modates 600  persons. 


H.  Roman  of  Benld,  111.,  and  Green  Luttrell 
of  Jacksonville,  111.,  were  among  the  visitors 
of  the  week. 


Omaha 

Ralph  Johnson  has  sold  the  Gay  Theatre 
at  Wilcox,  Neb. 


Dalby  Hall  at  Lewiston,  Neb.,  has  been 
closed. 


O.  R.  Bennett  of  Auburn,  Neb.,  has  bought 
the  Lyric  at  Brock,  Neb.  R.  R.  Blankenship 
was  former  owner. 


Julia  Ross  has  sold  the  Lincoln  at  Elm 
Creek,  Neb.,  to  Ethel  Hansen. 


C.  B.  Zellers  has  bought  the  Royal  at 
Ainsworth,  Neb. 


W.  A.  Bowker,  of  the  Opera  House  at 
Onawa,  la.,  was  an  Omaha  visitor  recently. 


J.  T.  Graham  has  sold  the  Princess  at  Eagle 
Grove,  la. 


C.  E.  Belford  has  sold  the  Lyria  at  Clay 
Center,  Neb.,  to  Becker  and  Birdsall. 


Chicago 

The  National  Theatres  Corporation  of  Illi- 
nois, owners  of  the  New  Capital,  Stratford, 
Chath  am,  Cosmopolitan,  Hamilton,  Avalon 
and  Paradise  in  Chicago,  the  last  two  under 
construction  through  President  J.  J.  Cooney, 
issue  a  denial  that  they  have  merged,  amal- 
gamated or  consolidated  with  any  other 
theatre  firm,  nor  is  such  action  contemplated. 
The  company  used  paid  newspaper  space  in 
addition  to  the  news  stories  sent  out,  to  give 
the  denial  as  much  publicity  as  possible.  The 
cause  of  all  this  disturbance  was  a  story  in 
the  newspapers  last  week  that  the  Ascher 
circuit,  the  Cooney  circuit  and  the  Karzas 
and  Coston  group  of  theatres  had  combined 
for  mutual  protection  in  the  booking  of  pic- 
tures for  this  territory.  The  newspaper  story 
gave  the  impression  that  the  Ascher  cir- 
cuit had  bought  the  other  houses.which  was 
not  true;  the  only  object  the  promoters  had 
was  for  a  booking  combination  which  is  still 
in  effect,  according  to  Max  Ascher. 

Emil  Stern  of  Lubliner  and  Trinz  is  out  of 
the  city  for  a  few  weeks  on  a  vacation  trip. 


Mike  Fuegel  has  sold  the  New  Home  Thea- 
tre on  Armitage  avenue,  Chicago,  to  Joe 
Salinsky. 


Will  Mueller  of  the  Milford  and  Famous 
Theatres,  Chicago,  has  written  friends  from 
abroad  that  he  expects  to  be  back  from  his 
tour  around  the  world  about  September.  He 
is  accompanied  by  his  family. 


Carl  Barrett  has  sold  his  interest  in  his 
Central  Theatre  on  East  "Van  Buren  street  to 
Leo  Sexton,  well  known  South  Side  exhibi- 
tor. 


Charles  Dubuque  of  the  Palace  Theatre  is 
going  to  the  West  Coast  for  his  vacation  and 
will  be  away  several  weeks.  Everett  Hayes, 
manager  of  the  Majestic,  is  back  on  the  job 
from  a  few  weeks'  rest  and  now  his  assist- 
ant, Fred  Ackerman,  will  leave  for  a  four 
weeks'  vacation. 


It  Is  reported  along  film  Row  that  Fltz- 
patrick  &  McElroy  have  a  working  agree- 
ment with  Balaban  &  Katz  not  to  enter  the 
Chicago  field  if  the  big  circuit  does  not  work 
in  the  towns  where  Fitzpatrick  and  McElroy 
now  have  houses  established. 


The  American  Theatre  at  Cambria,  111., 
under  the  management  of  C.  C.  Jones  has 
been   closed   for   the  summer. 


The  boys  are  extending  congratulations  to 
Bill  Hersberg  owner  of  the  Schindler,  Cameo 
and  other  theatres,  on  his  engagement,  an- 
nounced recently  to  the  trade. 


Manager  l/ouis  H.  Franks'  Halsted  street 
theatre  was  damaged  by  a  fire  last  week 
which  wrecked  the  screen  organ  and  stage. 
He  expects  to  rebuild  in  time  for  the  fall 
business. 


Ben  L  Berve,  F.  E.  Allaben  and  Howard 
E.  Crossland  have  organized  the  Berve  Alla- 
ben Theatres  Company  at  Rochelle,  111.,  with 
a  capital  of  $40,000,  to  operate  theatres  in 
that  territory.  The  boys  are  all  well  known 
to  the  trade  and  will  have  quite  a  circuit  in 
that  part  of  the  state  when  their  plans  are 
completed. 


Lewis  R.  Lipstone,  well  known  to  the  musi- 
cal circles  of  the  city,  has  been  made  business 
manager  of  the  orchestras  of  the  Balaban 
&  Katz  circuit.  He  will  look  after  the  per- 
sonnel of  the  musical  organization,  while 
Nathaniel  Finston,  musical  director  of  the 
Chicago  Theatre,  will  engage  the  artists  for 
the  stage  shows  that  play  the  Balaban  & 
Katz  circuit.  In  the  other  houses,  the  musi- 
cal directors  of  the  theatre  will  build  up 
their  own  programs  to  fit  the  stage  shows 
that  play  the  Chicago  Theatre  and  then  go 
over  the  circuit.  Burton  Bidwell  has  been 
named  as  chief  of  the  art  department  of  the 
chain. 


John  Graham  has  added  the  Strand  Thea- 
tre to  his  circuit  at  Valley  Junction. 


Ricardo  Cortez  and  Greta  Nisson  in  "In  the  Name  of  Love,"  a  Paramount  picture. 


514 


MOVING   PICTURE  WOKLU 


August  1.  1925 


Seattle 

William  F.  Code,  owner  of  the  Paramount 
Theatre,  Seattle,  has  broken  all  records  here 
for  long-time  suburban  runs  with  "Charley's 
Aunt,"  which  did  a  tremendous  business  for 
six  days  notwithstanding  the  fact  that  Mr. 
Code's  nearest  competitor,  the  Neptune  The- 
atre, played  the  same  picture  day  and  date 
for  four  of  the  six  days.  Mr.  Code  goes  in 
heavily  for  exploitation  and  puts  in  some  ex- 
cellent lobbies  in  addition  to  playing  all  good 
pictures  during  the  summer.  He  is  so  for- 
tunately situated  as  to  get  advertising  benefit 
from  small  district  newspapers  reaching  five 
districts  with  a  total  distribution  of  30,000. 
Starting  next  month  Mr.  Code  will  add  a 
balcony  with  considerably  augmented  seating 
capacity. 


Benjamin  W.  Fey  is  moving  from  his  Se- 
attle home  to  a  new  home  in  Renton,  Wash., 
whieh  has  several  advantages.  He  will  be 
near  his  new  Kenton  Theatre,  eliminating  the 
long-distance  commuting,  ami  he  will  be  bet- 
ter able  to  become  a  part  of  the  life  of  his 
community  and — they  do  say  the  Cedar  River 
be  full  of  fish! 


E.  A.  Hallberg  of  the  Lincoln  Theatre,  Port 
Angeles,  Wash.,  is  reported  to  be  building-  a 
new  house  in  Mount  Vernon  opposite  the 
beautiful  new  Court  House.  This  will  give 
opposition  to  Ulsh  &  Ruth,  who  now  operate 
the  only  houses  in  town.  The  new  exhibitor 
is  already  booking,  so  it  is  probable  the  house 
will  be  rushed  for  an  early  opening. 


Bill  Armour  of  Montesano,  Elma  and  Cleary, 
Wash.,  is  in  Seattle  for  a  day  or  so  arrang- 
ing bookings  for  his  circuit. 


R.  E.  Charles,  manager  of  the  new  Everett 
Theatre,  is  working  wonders  with  the  beau- 
tiful lighting  effects  for  which  the  house  is 
noted.  He  is  doing  much  in  the  way  of  pres- 
entation of  well  balanced  shows  and  is  run- 
ning a  list  of  splendid  novelty  short  reels 
with  special  exploitation. 


The  Metropolitan  Building  Company  of  Se- 
attle admits  that  negotiations  are  under  way 
for  the  construction  of  a  huge  downtown  the- 
atre on  the  site  of  the  old  Hippodrome,  which 
was  recently  torn  down.  Ownership  is  being 
carefully  guarded  at  present. 


San  Francisco 

Harry  M.  Seigler,  who  recently  purchased 
property  at  California  and  Fillmore  streets, 
San  Francisco,  has  announced  plans  for  the 
erection  of  a  picture  house  to  cost  $250,000. 
The  theatre,  which  will  seat  2,000,  has  been 
leased  to  Samuel  H.  Levin. 

The  Egyptian  and  Aztec  Theatres,  San  Fran- 
cisco, have  adopted  a  special  admission  price 
BOhedUle  for  the  summer,  all  seats  being 
offered  at  25  cents.  The  Grecinn  Theatre,  ad- 
joining the  Granada  Theatre  on  Market  street, 
will  be  added  to  the  chain  shortly. 


The  new  Bay  Shore  Theatre  in  Visitacion 
Valley,  San  Francisco,  is  nearing  completion 
and  will  be  ready  for  occupancy  in  August. 


H.  C.  Oastler  of  the  American  Theatre, 
Winnemucca,  Nev.,  paid  San  Francisco's  Film 
Row  a  visit  the  middle  of  July.  Mr.  Oastler 
is  chairman  of  the  Rodeo  Association  of  that 
city  and  advised  that  a  great  show  is  be- 
ing arranged  for  the  fall. 


E.  B.  Anderson  of  Coalinga,  Cal.,  and  W. 
S.  Lester  of  the  California  Theatre,  Turlock, 
were  r<  cent  visitors  in  San  Francisco. 


Charles  Kurtzman,  director  of  publicity  for 
the  California  Theatre,  San  Francisco,  de- 
parted on  his  annual  vacation  the  middle  of 
July,  heading  for  the  Southland. 


The  Hippodrome  Theatre  at  Taft,  Cal.. 
partly  destroyed  by  Are  a  few  weeks  ago,  Is 
to  be  rebuilt  and  plajis  for  the  new  house 
will  be  prepared  at  once.  A.  B,  Crawford  Is 
manager. 


Pittsburgh 

Among  the  exhibitors  who  attended  Para- 
mount's  recent  exploitation  conference  at  the 
William  Penn  Hotel,  Pittsburgh,  were: 
Thomas  Shrader,  Pittsburgh;  Al  Hicks,  Co- 
lumbus Amusement  Company,  New  Kensing- 
ton; C.  M.  McCloskey  and  K.  V.  Woodward, 
Penn-State  Amusement  Company,  Union- 
town;  Mike  Marks,  Oil  City;  Spear  Mar- 
ousis,  New  Castle;  Frank  Panoplos  and 
Charles  J.  Eggers,  McKeesport. 


Johnny  Harris,  Jr.,  son  of  Senator  J.  p. 
Harris,  President  of  the  Harris  Amusement 
Company,  is  back  at  his  duties  again  as  gen- 
eral manager  of  the  Harris  Enterprises,  hav- 
ing been  confined  to  a  local  hospital  for  a 
week  by  a  nasal  operation. 


Max  H.  Barnett  of  Charleroi  is  having  plans 
prepared  for  the  erection  of  a  $250,000  build- 
ing at  the  corner  of  Brighton  and  Washing- 
ton streets,  to  house  a  picture  theatre,  eight 
storerooms  and  apartments.  The  building,  of 
brick  and  steel  construction,  will  be  three 
stories  in  height  and  situated  on  a  plot  of 
ground,  120  by  90  feet. 


M.  A.  Tauber,  owner  of  the  Oakland  Thea- 
tre, Pittsburgh,  is  spending  a  two-weeks  va- 
cation at  Cambridge  Springs,  Pa. 


Louis  K.  Sidney,  managing  director  of 
boew's  Aldine  Theatre,  l'ittsbui-gh,  has  re- 
lumed from  his  fortnight's  vacation  in  At- 
lantic City.  It  was  "Sid's"  first  vacation  in 
seven  years. 


William  G.  Maute  of  Maute's  Theatre, 
Irwin,  is  spending  his  vacation  camping  in 
Canada. 


James  B.  Clark,  head  of  the  Rowland  and 
Clark  Theatres,  Pittsburgh,  is  back  in  his 
office  after  a  two-weeks  fishing  trip  with  a 
party  of  friends  in  Canada.  Mr.  Clark  says 
luck  is  not  with  the  fishermen  this  year,  prac- 
tically every  nimrod  making  the  same  re- 
port. 


Jack  Maple  of  Pt.  Marion,  Pa.,  and  the 
Sybert  Brothers  of  Moundsville,  W.  Va.,  were 
recent  Pittsburgh  visitors,  and  gave  Film 
Row  a  thrill  by  stating  that  business  is  good. 


Denver 

Many  interesting  events  competed  with  the 
hot  weather  in  bringing  exhibitors  to  Den- 
ver during  the  last  two  weeks.  First  and 
foremost  was  the  annual  picnic  held  by  the 
Denver  Film  Board  of  Trade.  This  picnic  is 
always  well  attended,  every  exhibitor  who 
can  possibly  get  away  is  usually  on  hand 
and  this  year  was  no  exception.  The  picnic 
was  held  at  the  Mt.  Morrison  Hotel,  Mor- 
rison. Prominent  exhibitors  seen  at  the  pic- 
nic were  Mrs.  Kate  Cramer  and  family.  An- 
nex Theatre,  Denver;  Gordon  B.  Ashworth, 
Federal  Theatre,  Denver;  Frank  Culp,  Rex 
Theatre,  Denver;  Harry  Long,  America  The- 
atre, Denver;  A.  J.  Hamilton,  Ivy  Theatre, 
Denver;  Leonard  Levand,  Palace  Theatre, 
Denver. 


A  day  or  two  before  the  picnic,  H.  W. 
Braly,  local  manager  of  Famous  Players- 
Lasky,  held  an  exploitation  meeting  for  the 
purpose  of  giving  to  his  customers  exploita- 
tion hints  which  will  be  useful  in  putting 
over  the  new  block  of  Paramount  pictures. 
Among  the  exhibitors  who  attended  this 
meeting  were  the  following:  Fred  Bezold, 
Lotus  Theatre,  Sheridan,  Wyo.;  Jim  Hughes, 
Imperial  Theatre,  Alliance,  Neb.;  Russell 
Hardwick,  Lyceum  Theatre,  Clovis,  N.  M. ; 
.Miss  Maud  Buford,  Avalon  Theatre,  Grand 
Junction,  Col.;  Henry  Fulkerson,  Lyric  The- 
atre, Powell,  Wyo.;  Paul  Krier,  Star  The- 
atre, Walsenburg,  Col.;  Dave  Hess,  Iris  The- 
atre, Monte  Vista,  Col.;  George  Frantz,  Mt. 
Rose,  Col.;  Ed.  Marquand,  Isis  Theatre  and 
Longmont  Theatre,  Longmont,  Col.;  William 
Ostenburg,  Orpheum  Theatre.  Scotts  Bluff, 
Neb. 


Other  exhibitors  visiting  in  Denver  the  last 
week  were  Mrs.  Sudie  I.  Henry  of  the  Lib- 
erty Theatre,  Des  Moines,  N.  M.,  and  R.  V. 
Davis  of  the  Gem  Theatre,  Fleming,  Col. 


Tweedledee,  the  midget,  is  surprised  in  the 
dead  of  night  by  the  little  daughter  of  the 
house  which  he  plans  to  rob.  A  dramatic 
moment  in  "The  Unholy  Three,"  which  Tod 
Browning  directed  for  Metro-Goldwyn- 
Mayer  with  Lon  Chaney,  Mae  Busch  and 
Matt  Moore  in  the  leading;  roles. 

Ohio 

Sol  Bernstein,  who  came  to  Canton.  Ohio, 
from  New  York  City  last  February,  follow- 
ing the  purchase  of  the  Lyceum  Theatre,  has 
had  plans  drawn  for  a  new  house  seating  2,- 
500,  representing  an  investment  of  $1,225,000. 
The  site  is  at  corner  of  Market  and  Sixth 
streets,  one  of  the  most  prominent  points  in 
Canton. 


While  returning  from  a  motor  trip  to  Can- 
ada, Roy  H.  Beattie,  manager  of  the  Palace 
Theatre,  Cincinnati,  met  with  an  accident  a 
few  miles  from  Erie,  Pa.  Beattie  was  forced 
to  apply  the  brakes  suddenly  to  avoid  hitting 
a  machine  just  ahead  of  him.  In  doing  so  his 
car  skidded  off  the  road,  hitting  a  tree,  caus- 
ing considerable  damage  to  the  machine.  Mrs. 
Beattie,  who  accompanied  her  husband  on 
the  trip,  was  injured  by  broken  glass  from 
the  windshield.  Mr.  Beattie  escaped  injury. 


The  McGuire  Estate,  Chillicothe,  Ohio,  will 
erect  a  theatre  in  that  city  at  an  estimated 
cost  of  $25,000,  the  general  contract  having 
recently  been  let. 


Joe  Blau,  publicity  manager  of  the  Jewel 
Photoplay  Co.,  Hamilton,  Ohio,  was  married 
recently  to  Miss  Helene  Menzer  of  that  city. 


The  Circle  Theatre,  Cleveland,  has  been 
closed  for  July  and  August.  Manager  Prlntz 
will  make  extensive  repairs  during  this  time, 
additional  balcony  seats  being  one  of  the 
items  included  in  the  repair  program. 


The  Opera  House,  Prospect,  Ohio,  has 
passed  into  possession  of  W.  M.  Hatch,  who 
will  make  some  changes  in  the  place. 


Jules  Frankel  of  Gifts  Theatre,  Cincinnati, 
is  in  Florida  for  awhile,  where  he  and  his 
father  are  negotiating  some  real  estate  trans- 
actions. Another  Cincinnati  manager  to  throw 
off  the  yoke  of  regular  business  is  Paul  Mayo 
of  the  Morris  Theatre,  who  is  angling  for 
the  elusive  finny  tribe  in  Michigan. 


The  Warner  Program 

The  Warner  program  has  been  en- 
larged to  the  formidable  list  of  forty 
specials.  This  issue  of  Moving  Picture 
World  gives  you  full  details  about  them. 
Turn  to  page  540. 


STRAIGHTfrom  £e  SHOULDER  REPORTS 

A  DEPAFOTMeNT  FOR.  THE  INFORMATION  OF  EXHIBlTOKS 

EDITED  BY  A.  VAN  BUREN  POWELL 


Associated  Exhibitors 

LONE  WOLF.  (6  reels).  Star,  Jack  Holt.  . 
Another  semi-foreign  mystery  picture  which 
neither  brought  them  in  nor  pleased;  in 
fact,  the  comedy,  "Giants  vs.  Tanks"  (Our 
Gang)  is  all  that  kept  them  from  howling. 
Good  tone.  Appeal  forty  per  cent.  No  for 
Sunday  or  special.  Firkins  and  Laws, 
Crystal  Theatre,  Moravia,  Iowa. 

NEVER  SAY  DIE.  (6  reels).  Star, 
Douglas  MacLean.  Stay  off  of  this  picture 
as  for  comedy  it  is  absolutely  a  failure.  No 
good  at  all.  .Star  not  much  here  after  pic- 
tures of  this  sort.  Tone,  fair.  Sunday,  no. 
Special,  no.  No  appeal.  Rural  class  town 
of  1,500.  Admission  10-30.  D.  C.  Kennedy, 
Electric  Theatre  (400  seats),  Glasgow, 
Missouri. 

F.  B.  O. 

BANDITS  BABY.  (5,291  feet).  Star,  Fred 
Thon. aon.  Keep  'em  coming,  Fred.  Each  one 
is  better  than  the  previous,  and  this  one 
would  draw  smiles  at  a  Baptist  convention. 
Fine  tone.  Appeal  excellent.  Yes  for  Sun- 
day and  as  special.  Draw  mixed  class,  town 
of  1,200.  Admission  10-25.  John  A.  McGill, 
Community  Theatre  (500  seats),  Port  Or- 
chard, Washington. 

BANDIT'S  BABY.  (5,291  feet).  Star,  Fred 
Thomson.  I  have  run  many  a  good  picture, 
specials  and  so-called  specials,  but  when  it 
comes  to  real,  hundred  per  cent  pictures  I 
would  class  this  as  that — plus!  as  this 
pleased  everyone  who  saw  it  and  caused  more 
favorable  comment  than  any  picture  I  have 
ever  run.  Here  is  to  Fred  and  Silver  King. 
Tone,  yes.  Appeal  a  hundred  per  cent — plus. 
Yes  for  Sunday  and  for  special.  Draw  small 
town  class,  town  of  300.  Admission  10-25. 
Roy  E.  Cline,  Osage  Theatre  (200  seats), 
Osage,  Oklahoma. 

BANDIT'S  BABY.  (5,291  feet).  Star,  Fred 
Thomson.  Fred's  newest  and  it  is  a  dandy. 
Silver  King  better  than  ever.  In  my  opinion 
thi8  horse  is  the  most  intelligent  horse  on 
the  screen  today.  Here  he  is  more  of  a 
favorite  than  Thomson  is.  Tone  okay.  Sun- 
day, yes.  Special,  no.  Fine  appeal.  All 
classes,  town  of  3,000.  Admission  25-35.  T. 
Li.  Barnett,  Finn's  Theatre  (600  seats),  Jewett 
City,  Connecticut. 

BANDIT'S  BABY.  (5,291  feet).  Star,  Fred 
Thomson.  Another  good  one  for  Fred.  This 
boy  has  arrived.  The  people  like  him  and 
so  does  the  box  office.  That  tells  the  story. 
His  stories  are  clean,  action  fast,  and  plenty 
of  comedy.  Tone  good.  Sunday,  yes.  Special, 
no.  Appeal,  ninety  per  cent.  All  classes, 
town  of  6,000.  Admission  10-20-30.  Frank 
H.  Wotton,  Park  Theatre  (600  seats),  Leb- 
anon, New  Hampshire. 

BREED  OF  THE  BORDER.  (4,920  feet). 
Star,  Lefty  Flynn.  A  good  western,  suitable 
for  a  Sunday  night  crowd.  Flynn  is  a  comer. 
O.  G.  Odell,  Hughesville,  Pennsylvania. 

FOOLS  IN  THE  DARK.  (7  reels).  Star, 
Patsy  Ruth  Miller.  A  dandy  good  program 
picture.  Bought  right  and  patrons  were  well 
pleased.  Had  opposition,  so  didn't  make  any 
money.  F.  B.  O.  is  sending  out  some  good 
pictures  and  good  prints.  Tone  fair.  Sun- 
day, no.  Special,  no.  Appeal,  eighty  per  cent. 
General  class,  town  of  600.  Admission  10-25, 
15-35.  W.  C.  Snyder,  Cozy  Theatre  (265 
seats),  Lamont,  Oklahoma, 

FORBIDDEN  CARGO.  (4,850  feet).  Star, 
Evelyn  Brent.  A  nice  little  picture,  but  too 
short.  There  is  nothing  to  keep  Miss  Brent 
from  being  a  winner  if  she  is  properly  han- 
dled. We  like  her  here;  she  is  a  little 
actress,  and  pleasing  to  look  at.  All  she'll 
need  is  story  and  direction.    Tone  okay.  Ap- 


These  dependable  tips  come  from  ex- 
hibitors who  tell  the  truth  about  pic- 
tures to  help  you  book  your  program 
intelligently.  "It  is  my  utmost  desire  to 
serve  my  fellow  man,"  is  their  motto. 

Use  the  tips;  follow  the  advice  of  ex- 
hibitors who  agree  with  your  experi- 
ence on  pictures  you  both  have  run. 

Send  tips  to  help  others.  This  is 
your  department,  run  for  you  and 
maintained  by  your  good-will. 


peal.  90  per  cent.  Yes  for  Sunday.  No  as 
special.  Draw  general  class,  town  of  3,600. 
Admission  10-20.  William  A.  Clark,  Sr., 
Castle  Theatre   (400  seats),  Havana,  Illinois. 


First  National 

AS  MAN  DESIRES.  (7,650  feet).  Star, 
Milton  Sills.  A  sure  bet  for  any  house  large 
or  small.  Best  fight  I  have  seen  for  a  long 
time.  Comedy  in  picture  good.  Buy  it  and 
boost  it.  You  can't  go  wrong.  Tone,  good. 
Sunday,  yes.  Special,  yes.  Gpod  appeal. 
Rural  class  town  of  1,500.  Admission  10-30. 
D.  C.  Kennedy,  Electric  Theatre  (400  seats), 
Glasgow,  Missouri. 

AS  MAN  DESIRES.  (7,650  feet).  Star, 
Milton  Sills.  Here  is  my  idea  of  a  picture. 
Has  thrills,  action,  comedy,  pathos  and  a 
nice  little  love  story.  Sills  is  great  and 
Miss  Dana  is  also  very  good.  Should  please 
everybody,  and  everywhere.  Tone  O.  K.  Good 
appeal.  Yes  for  Sunday,  but  no  as  special. 
T.  L  Barnett,  Finn's  Theatre  (600  seats), 
Jewett  City,  Connecticut. 

BELL  BOY  13.  (3,940  feet).  Star,  Douglas 
MacLean.  A  mighty  funny  comedy  drama. 
Film  fine.  Tone,  fine.  Sunday,  yes.  Special, 
fair.  Fine  appeal.  Rural  class  town  of  850. 
Admission  10-25.  Helen  Drexler,  Star  Thea- 
tre (195  seats),  Crofton,  Nebraska. 

GALLOPING  FISH.  (6  reels).  Star,  Syd 
Chaplin.  A  very  clever  seal  and  some  good 
comedians  put  this  picture  over  nicely.  Tone, 
good.  Sunday,  yes.  Special,  no.  Railroad 
class  and  miners,  town  of  3.500.  Admission 
10-35.  Giles  Master,  Strand  Theatre  (750 
seats),  Gallup,  New  Mexico. 

MIGHTY  LAK  A  ROSE.  (8,026  feet).  Star 
cast.  Every  one  pleased  with  picture.  Good 
for  two  days,  I'd  say,  any  place.  Good  as 
many  specials.  Yes  for  Sunday.  Tone, 
ninety  per  cent,  or  more.  O.  G.  Odell, 
Odelphi  Theaitre  (400  seats),  Hughesville, 
Pennsylvania. 

PERFECT  FLAPPER.  (7,000  feet).  Star, 
Colleen  Moore.  A  very  nice  program  picture 
that  pleased  majority.  Tone,  all  right. 
Special,  no.  Appeals  to  mining  town.  Ad- 
mission 15-25.  John  Cleva,  Jr.,  Enterprise 
Theatre  (175  seats),  Glen  Alum,  West  Vir- 
ginia. 

ftUO  VADIS.  (8,745  feet).  Star,  Emll 
Jannings.  A  very  good  special;  advertised 
heavily  and  got  results.  Don't  be  afraid  to 
boost  this  one.  Good  audience  appeal.  Suit- 
able for  Sunday  and  special.  Goodrich 
Brothers,  Strand  Theatre  (225  seats),  Callao, 
Missouri. 

SALLY.  (8,636  feet).  Star,  Colleen  Moore. 
A  good  show,  but  a  little  too  long.  The 
comedian  shares  honors  with  Colleen  in  this. 
Color  effects  add  good  novelty.    Tone,  O.  K. 


Good  appeal.  Yes  for  Sunday  and  as  special. 
Draw  student  and  family  class,  town  4,000. 
Admission  10-25.  R.  J.  Relf,  Star  Theatre 
(COO  seats).  Decorah,  Iowa. 


Fox 

CUPID'S  FIREMAN.  (5,000  feet).  Star,  Buck 
Jones.  With  Richard  Harding  Davis  on  the 
story  end  and  a  capable  editing  and  direct- 
ing force  this  is  just  about  the  best  fire  pic- 
ture I  have  seen.  It  fully  justifies  the  en- 
dorsement of  the  firemen  who  see  it  and  who 
will  give  their  endorsement.  Fine  to  run  a 
free  show  for  firemen.  Tone,  good.  Sunday, 
no.  Special,  no.  Appeal,  ninety  per  cent. 
Town  of  3,500.  Admission  15-30.  Henry  W. 
Nauman,  Moose  Theatre  (700  seats),  Eliza- 
bethtown,  Pennsylvania. 

DARWIN  WAS  RIGHT.  (4,982  feet).  Star 
cast.  Only  a  two-reel  comedy  made  into  a 
five-reel  so-called  special  by  Fox  and  you  pay 
three  times  as  much  for  it.  Sunday,  no.  Spe- 
cial, no.  Audience  appeal,  not  any  better 
than  any  good  two-reel  monkey  comedy.  O. 

G.  Odell,  Hughesville,  Pennsylvania. 

DEADWOOD  COACH.  Star,  Tom  Mix.  Boys, 
here  is  a  picture.  Talk  about  action  and 
comedy.  I  think  this  is  Mix's  best  offering 
in  some  time.  It  is  so  interesting  that  even 
my  cashier  became  so  interested  in  it  that 
he  refused  to  count  up  his  cash  until  after 
the  show.  Tone,  okay.  Sunday,  yes.  Spe- 
cial, yes.  Appeal  great.  All  classes,  town 
of  3,000.  Admission  25-35.  T.  D.  Barnett, 
Finn's  Theatre  (600  seats),  Jewett  City,  Con- 
necticut. 

DEADWOOD  COACH.  Star,  Tom  Mix.  Sub- 
stituted just  eight  hours  before  show  time 
for  the  "Cyclone  Rider,"  consequently  we  lost 
the  benefit  of  a  little  exploitation  on  Mix's 
name  and  the  attendance  was  far  less  than 
it  would  have  been  had  we  known  a  day  or 
two  ahead  that  Mix  was  to  be  played.  This 
is  an  excellent  western  picture  with  the  best 
western  star  in  the  world  as  the  hero.  H. 

H.  Hedberg,  Amuse-U  Theatre,  Melville, 
Louisiana. 

DICK  TURPIN.  (5,224  feet).  Star,  Tom  Mix. 
Personally,  did  not  care  very  much  for  this 
one,  but  it  got  over  good  with  the  audience, 
so  what  pleases  them  satisfies  me.  Okay 
tone  and  appeal.  Yes  for  Sunday.  Draw 
small  town  class,  town  of  300.  Admission  10- 
20.  Roy  E.  Cline,  Osage  Theatre  (200  seats), 
Osage,  Oklahoma. 

DICK  TURPIN.  '5,224  feet).  Star,  Tom  Mix. 
A  fine  picture.  Really  a  little  too  good  for  a 
Saturday  crowd.  Wish  I  had  run  it  during 
the  week.  Would  have  been  appreciated 
more.  Town  of  4,000.  B.  L  Nowell,  Idlehour 
Theatre,  Monroe,  Georgia. 

GREAT  DIAMOND  MYSTERY.  (6,056  feet). 
Star,  Shirley  Mason.  Pleasing,  well  done 
melodrama  with  action  and  suspense.  Ranks 
pretty  well  with  anything  this  little  star  has 
put  over.  Has  pleasing  characters  and 
seemed  to  please  the  small  crowd  that  it  at- 
tracted. Draw  general  class,  city  of  15,000. 
Ben  D.  Morris,  Temple  Theatre,  Bellaire, 
Ohio. 

IN  LOVE  WITH  LOVE.  5,677  feet).  Star 
cast.  Well  done  throughout.  Contains  some 
good  laughs,  and  will  be  especially  appre- 
ciated by  the  younger  set.  Tone  okay.  Good 
appeal.  Sure  for  Sunday,  no  as  special.  Draw 
general  class,  city  of  25,000.  Admission  20- 
30.  Frank  J.  Framer,  Empire  Theatre  (1,100 
seats),  New  London,  Connecticut. 

IT  IS  THE  LAW.  (6,000  feet).  Star  cast.  A 
fair  business  for  three  days.  Picture  liked 
by  the  greatest  majority.  General  class,  city 
of  35,000.  Admission  25-35.  C.  D.  Buss, 
Strand  Theatre  (700  seats),  Easton,  Penn- 
sylvania. 


516 


MOVING    H  I  t  1  U  ME  WORLD 


August  1,  1925 


LAST  OF  THE  DUANBS.  (6,942  feet).  Star, 
Tom  Mix.  Drew  the  usual  Mix  fans,  who 
were  pleased  with  it.  Tone  all  right.  Ap- 
peal good.  Yes  for  Sunday,  no  as  special. 
Draw  mixed  class,  town  of  1,200.  Admission 
10-25.  John  A.  McGill,  Community  Theatre 
(500  seats).  Port  Orchard,  Washing-ton. 

MAN  HUNTER.  Star,  William  Farnum. 
The  minute  this  hits  the  screen  one  can 
tell  that  it  is  the  oldest  kind  of  "junk"  and 
by  the  time  it's  over  they  are  fully  con- 
vinced that  it  is  even  worse  than  that.  No 
tone,  no  for  Sunday  or  special.  Appeal,  forty 
per  cent.  Draw  masses,  city  230,000.  Ad- 
mission 10-20.  R.  M.  Kennedy,  Royal  The- 
atre, Birmingham,  Alabama. 

SHADOWS  OF  THE  EAST.  (5,874  feet). 
Star,  Frank  Mayo.  The  only  thing  special 
about  this  picture  was  the  price.  People 
here  considered  this  picture  well  below  the 
average.  No  box  office  value.  Town  110,000. 
Admission  10-20.  Al  C.  Werner,  Royal  The- 
atre, Reading,  Pennsylvania. 

WARRENS  OF  VIRGINIA.  (6,000  feet). 
Star  cast.  Very  poor  at  the  box  office  but 
not  a  bad  picture.  Sunday,  yes.  A.  C. 
Gordon,  Star  Theatre  (450  seats),  Weiser, 
Idaho. 

MetrO'Qoldwyn 

BEAUTY  PRIZE.  (5,789  feet).  Star,  Viola 
Dana.  Just  a  good  program  picture.  Story 
not  so  heavy  or  peppy  as  one  might  expect 
from  the  title.  Advertising  foreign  to  story, 
as  the  print  we  had  was  minus  the  bathing 
suits.  Tone,  fair.  Sunday,  no.  Special,  no. 
Appeal,  sixty  per  cent.  All  classes,  town  of 
6,000.  Admission  10-20-30.  Frank  H.  Wot- 
ton,  Park  Theatre  (600  seats),  Lebanon,  New 
Hampshire. 

HOY  OF  FLANDERS.  (7,018  feet).  Star, 
Jackie  Coogan.  A  very  good  picture  that  did 
not  please  the  children  as  well  as  something 
in  a  lighter  vein.  Adults  were  lavish  in  their 
praise  of  this  feature.  A  little  sad  for  the 
kiddies  but  a  fine  offering  just  the  same. 
Moral  tone  good.  Sunday,  yes.  Special,  no. 
Guy  C.  Sawyer,  Town  Hall,  Chester,  Ver- 
mont. 

CHEAPER  TO  MARRY.  (5,921  feet).  Star, 
Lewis  Stone.  Supported  by  an  exceptional 
cast.  Very  good  society  picture.  Points 
moral  in  a  pleasant  way.  Hot  weather  hurt 
business.  Pretty  good  tone.  Tes  for  Sun- 
day. As  special,  no,  but  it's  above  program. 
R.  A.  Preuss,  Arvada  Theatre,  Arvada,  Colo- 
rado. 

DIXIE  HANDICAP.  (6,905  feet).  Star  cast. 
A  very  good  program  picture  with  a  South- 
ern race  track  as  a  background.  Plenty  of 
thrills,  entertainment;  lack  of  padding  makes 
this  particularly  good  for  hot  weather.  A 
well  selected  cast  includes  Claire  Windsor, 
Lloyd  Hughes,  Frank  Keenan  and  Otis  Har- 
lan. Had  many  favorable  comments.  Moral 
tone  is  good  and  it  is  suitable  for  Sunday 
but  not  strong  enough  for  a  special.  Guy  C. 
Sawyer,  Town  Hall,  Chester,  Vermont. 

DIXIE  HANDICAP.  (6,905  feet).  Star,  Claire 
Windsor.  We  class  this  as  a  high  class  rac- 
ing story  with  plenty  of  negro  comedy.  Good 
races  and  a  consistent  story,  well  acted  and 
directed,  with  Lloyd  Hughes  and  Frank 
Keenan  in  the  cast.  Wish  we  could  get  more 
as  good  as  this  one.  Good  tone.  Appeal,  90 
per  cent.  Yes  for  Sunday.  No  as  special. 
Draw  general  class,  town  of  3,600.  Admis- 
sion 10-20.  William  A.  Clark,  Sr.,  Castle  The- 
atre (400  seats),  Havana,  Illinois. 

ETERNAL  STRUGGLE.  (7,374  feet).  Star 
Earle  Williams.  A  very  good  picture  all  the 
way  through;  pleased  all.  Good  tone.  Yes 
for  Sunday,  no  as  special.  Draw  farmers, 
town  750.  Admission  10-25.  Jack  Schneider, 
Kalona  Theatre  (360  seats),  Kalona,  Iowa. 

ETERNAL  STRUGGLE.  (7,374  feet).  Star 
Cast.  Three  days  to  fair  business.  Would 
have  done  more  if  weather  hadn't  been  so 
hot.  General  class  city  of  35,000.  Admis- 
sion 25-35.  C.  D.  Buss,  Strand  Theatre  (700 
seats),  Easton,  Pennsylvania. 

EXCUSE  ME  (5,084  feet).  Star,  Conrad 
Nagel.  One  of  the  best  comedy  dramas  of 
the  year.  We  had  "Hot  Water"  against  us 
and  the  general  verdict  was  that  "Excuse 
Me"  was  the  best  picture.  Norma  Shearer 
does  some  very  nice  work  in  this  picture  and 
so  does  Nagel.    Walter  Heirs  very  funny  as 


Between  Ourselves 

A  get-together  place  where 
we  can  talk  things  over 

By  the  time  you  read  this  the 
sad  Cape  May  surf  will  be  whis- 
pering a  report  to  the  effect  that 
Van  in  a  bathing  suit  is  no  picture 
at  all — no  appeal,  not  suitable  for 
Sunday,  and  everything. 

I  want  to  thank  "Our  Gang" 
for  making  it  possible  for  me  to 
get  away  for  a  while  by  guar- 
anteeing enough  tips  so  that  ex- 
hibitors will  be  sure  of  a  steady 
flow  of  reports. 

For  kind  expressions  of  good 
will  and  good  wishes,  thanks 
"from  the  heart"  are  due  to: 

Carl  Anglemire,  Hedberg  and 
Johnson,  Guy  Sawyer,  John  A. 
McGill  and  Ed.  Malhiot. 

If  I'm  not  at  the  desk  I'm  with 
you  in  spirit  and  thank  you  for 
making  me  sure  that  the  good 
work  will  go  right  on,  while  I'm 
away  a  couple-a-weeks.  VAN. 


the  porter.  Tone,  good.  Sunday,  yes.  Spe- 
cial, yes.  Appeal,  one  hundred  per  cent. 
All  classes  town  of  6,000.  Admission  10-20- 
30.  Frank  H.  Wotton,  Park  Theatre  (600 
seats),  Lebanon,  New  Hampshire. 

IN  SEARCH  OF  A  THRILL.  Star,  Viola 
Dana.  A  very  good  program  picture. 
Pleased  all  who  saw  it.  Business  rotten. 
Good  tone.  Appeal  80  per  cent..  For  Sunday 
or  special,  no.  Draw  farmers,  town  750. 
Admission  10-25.  Jack  Schneider,  Kalona 
Treatre  (360  seats),  Kalona,  Iowa. 

LITTLE  OLD  NEW  YORK.  (10,000  feet). 
Star,  Marion  Davies.  A  picture  that  would 
have  pleased  better  If  it  had  been  three 
reels  shorter.  People  were  restless  before 
it  was  over,  and  I  was  sleepy  myself.  Don't 
see  why  they  made  'em  so  long!  (I  might 
not  be  a  howling  success  as  a  director,  but 
by  gosh  I'd  save  money  on  film!  I'd  try  to 
make  quality  without  so  much  quantity). 
Moral  tone  good.  Sunday  yes.  Special  yes. 
Guy  C.  Sawyer,  Town  Hall,  Chester,  Ver- 
mont. 

Paramount 

ADVENTURE.  (6,602  feet).  Star,  Tom 
Moore.  Very  good  South  Sea  Island  story 
and  as  she  wins  in  this  there  is  plenty  of 
adventure  and  action  in  it.  Good  tone  and 
appeal,  no  for  Sunday  or  special.  Draw 
mixed  class,  town  1,800.  Admission  26.  Fred 
S.  Widenor,  Opera  House  (492  seats),  Belve- 
dere, New  Jersey. 

AFTER  THE  SHOW.  Star  cast.  Well  re- 
ceived. Print  okay.  Plenty  of  pep  all 
through.  Tone  and  appeal  fine.  Draw  rural 
class,  town  850.  Admission  10-25.  Helen 
Drexler,  Star  Theatre  (190  seats),  Crofton, 
Nebraska. 

BEDROOM  WINDOW.  (4,550  feet).  Star 
cast.  A  good  picture,  but  not  good  drawer 
for  small  town.  Tone,  good.  Sunday,  yes. 
Special,  no.  Appeal,  eighty-five  per  cent. 
Farmers"  town  of  600.  Admission  10-25.  H. 
P.  McFadden,  Reel  Theatre  (200  seats),  Na- 
toma,  Kansas. 

BORDER  LEGION.  (7,645  feet).  Star  cast. 
Best  western  I  have  had  the  pleasure  of 
using  for  a  long  time.  Lots  of  action  and 
pretty  scenery.  Tone,  fair.  Sunday,  no. 
Special,  yes.  Good  appeal.  Rural  class  town 
of  1,500.  Admission  10-30.  D.  C.  Kennedy, 
Electric  Theatre  (400  seats),  Glasgow,  Mis- 
souri. 


BORDER  LEGION.  (7,045  feet).  Had 
several  flattering  comments  on  this  picture 
but  despite  this  it  didn't  show  up  well  at 
the  box  office.  City  110,000.  Admission  10-20. 
Al  C.  Werner,  Royal  Theatre,  Beading, 
Pennsylvania. 

BORDER      LEGION.      (7,045      feet).  Star 

cast.  A  Zane  Grey  story;  that  should  be 
sufficient  for  a  money-getter.  It's  a  great 
story  of  the  West,  with  suspense  all  the 
waty  through,  the  best  western  we  ever 
showed.  No  cheap  stuff  here,  thrills  galore 
an,d  tremendously  interesting.  Antonio 
Garrido  Monteagudo  Moreno  (Get  That!) 
Helene  Chadwick  are  splendid  and  Rockcliff 
Fellowes  is  a  villain  you'll  like.  Get  wise! 
City  and  country,  town  of  3,000.  Admission 
10-30.  George  W.  Walther,  Dixie  Theatre, 
Kerrville,  Texas. 

CALL  OF  THE  CANYON.  (6,982  feet). 
Star,  Richard  Dix.  Very  good.  A  good  draw- 
ing title  helped  out  by  the  author's  name 
Zane  Grey.  Tone,  good.  Sunday,  yes. 
Special,  no.  Appeal,  seventy-five  per  cent. 
Farmers'  town  of  600.  Admission  10-25.  H. 
P.  McFadden,  Reel  Theatre  (200  seats),  Na- 
toma,  Kansas. 

COMING  THRU.  (6,522  feet).  Star, 
Thomas  Meighan.  Meighan  is  a  favorite  and 
pulls  a  good  crowd  whenever  we  show  his 
pictures.  Pleased  a  hundred  per  cent.  Good 
tone  and  appeal.  No  as  special.  Draw  mixed 
class,  town  1,800.  Admission  25.  Fred  S. 
Widenor,  Opera  House  (492  seats),  Belvedere, 
New  Jersey. 

COMING  THRU.  (6,522  feet).  Stars. 
Thomas  Meighan,  Lila  Lee.  This  one  is  bet- 
ter than  his  last  and  drew  fairly  good  also. 
He  is  not  a  big  drawing  card  with  the  kids 
for  us.  Meighan  and  Lila  Lee  makes  a  good 
team.  Good  tone  and  appeal.  A  family  pic- 
ture. Not  as  a  special.  Draw  better  class, 
town  4,500.  Admission  10-15.  C.  A.  Angle- 
mire, "Y"  Theatre  (404  seats),  Nazareth, 
Pennsylvania. 

COMING  THRU.  (6,522  feet).  Stars, 
Thomas  Meighan,  Lila  Lee.  Everyone  seemed 
to  enjoy  it.  Perhaps  it  was  because 
Meighan  is  popular.  Nothing  big,  but  should 
go  over,  especially  in  small  towns  where 
they  like  this  star.  Tone,  and  for  Sunday, 
O.  K.  Appeal,  ninety  per  cent.  Town  of 
1,000.  R  J .  Nowell,  Idlehour  Theatre,  Mon- 
roe, Georgia. 

EAST  OF  SUEZ.  (6,821  feet).  Star  cast. 
Rental  too  high.  Poor  business.  Just  an 
average  picture.  Admission  10-30.  A.  C. 
Gordon,  Star  Theatre  (450  seats),  Weiser, 
Idaho. 

FORBIDDEN  PARADISE.  (7  reels).  Star, 
Pola  Negri.  Notwithstanding  the  fact  that 
this  is  one  of  Pola  Negri's  best  American- 
made  pictures,  fails  to  please  and  my  people 
simply  will  not  pay  to  see  her  emote  any 
more.  Never  again  will  I  try  to  get  them  in 
on  this  forgotten  star.  Too  bad  she  didn't 
stay  in  Europe  last  winter.  Fair  tone.  Ap- 
peal ninety  per  cent  of  audience.  No  for  Sun- 
day or  special.  Draw  industrial  class,  town 
6,000.  Admission  10-30.  L  O.  Davis,  Virginia 
Theatre  (600  seats),  Hazard,  Kentucky. 

FORBIDDEN  PARADISE.  (7  reels).  Star, 
Pola  Negri.  Will  not  draw  in  small  towns. 
Advise  small  towns  to  keep  away  from 
Negri.  Appeal,  forty  per  cent.  No  for  Sun- 
day or  as  special.  J.  M.  Krouse,  Grand  The- 
atre (800  seats),  Ephiston,  Pennsylvania. 

GOLDEN  BED.  (8,584  feet).  Star  cast. 
Good  picture.  Pleased  all  who  saw  it.  Sun- 
day, yes.  Admission  10-30.  A.  C.  Gordon, 
Star  Theatre  (450  seats),  Weiser,  Idaho. 

HERITAGE  OF  THE  DESERT.  (5,785  feet). 
Star  cast.  Not  so  good.  A  Zane  Grey  with 
a  good  title  but  a  rather  weak  production. 
Tone,  good.  Sunday,  yes.  Special,  no.  Ap- 
peal, seventy  per  cent.  Farmers'  town  of 
600.  Admission  10-26.  H.  P.  McFadden,  Reel 
Theatre  (200  seats).  Natoma,  Kansas. 

HER  OWN  MONEY.  Star,  Ethel  Clayton. 
Personally  I  love  Mass  Clayton.  This  was  a 
nice  picture,  well  liked  by  those  not  caring 
for  rough  stuff.  Fine  tone  and  appeal.  Yes 
for  Sunday;  fair  special.  Draw  rural  class, 
town  850.  Admission  10-25.  Helen  Drexler, 
Btar  Theatre  (190  seats),  Crofton,  Nebraska. 

LIGHT  OF  THE  WESTERN  STARS.  (6,650 

feet).     Star,  Jack  Holt.     A  very  good  box 


August  1,  1925 


MOVING   PICTURE  WORLD 


517 


If  you  are  not  reporting  the 
short  subjects  you  run,  put  the 
tips  in  on  them  too,  won't  you? 

Many  a  time,  a  short  subject 
that  was  strong  has  saved  the 
show  where  a  feature  fell  down 
in  quality  or  appeal. 

The  boys  want  to  know  about 
the  short  subjects  so  they  can  step 
an  the  advertising  and  let  the  pub- 
lic know  that  the  shorts  have  ad- 
vanced right  along  with  feature 
improvements. 

SEND  SHORT  SUBJECTS 
TOO! 


office  picture.  Patrons  liked  characters  and 
story.  Tone,  okay.  Sunday,  yes.  Special, 
no.  Very  good  appeal.  All  classes,  city  of 
100,000.  Admission  40-50.  Guy  O.  Kenimer, 
Arcade  Theatre  (1,152  seats),  Jacksonville, 
Florida. 

LOCKED  DOORS.  (6,621  feet).  Star, 
Betty  Compson.  A  modern  society  drama 
dealing  with  a  young  wife  married  to  a  man 
much  older  than  herself  who  meets  her  fate 
in  the  younger  man.  You  would  naturally 
suppose  that  with  William  DeMille  directing, 
Clara  Beranger  putting  the  story  on  the 
screen  and  Betty  Compson  and  a  fine  sup- 
porting cast  you  would  be  getting  something 
good,  but  the  entertainment  value  Is  very 
poor.  I'm  sorry  boys,  to  knock  Betty  Comp- 
son, but  I  wouldn't  get  this  one,  too  much 
mush  from  beginning  to  the  end.  Otherwise 
a  line  picture  with  Betty  charming  as  ever 
but  much  better  in  her  crook  roles.  City  and 
country  class  town  of  3,000.  Admission  10-30. 
George  W.  Walther,  Dixie  Theatre  (500 
seats),  Kerrville,  Texas. 

MADAME  SANS  GENE.  (9.994  feet). 
Star,  Gloria  Swanson.  A  few  highbrows  told 
me  Gloria  "Clowned"  the  part  too  much, 
don't  know  about  this  myself,  but  I  do  know 
I  was  the  "goat"  for  it  was  poison  at  the 
box  office.  She  may  be  a  knockout  in  New 
York  but  here  and  surroundings  she  is 
"worser"  than  nix,  wish  some  one  would 
outbid  Paramount  for  her  if  I  am  to  con- 
tinue further  Paramount.  Joe  Hewitt,  Strand 
Theatre,  Robinson,  Illinois. 

MADAME  SANS  GENE.  (9,904  feet).  Star. 
Gloria  Swanson.  This  picture  was  a  com- 
plete flop.  People  positively  will  not  come 
out  to  see  a  costume  picture,  regardless  of 
who  is  in  it.  A  ten  dollar  western  or  a  fif- 
teen dollar  program  picture  will  at  least 
hold  them  In  their  seats.  This  super  (?) 
failed  to  hold  the  few  who  came  out  to  see 
it.  At  one  time  Gloria  was  the  most  popular 
actress  in  my  house.  Now  her  pictures  do 
not  do  ordinary  business.  I  wonder  why 
they  do  not  give  her  some  popular  stories. 
Tone  ?  ?  ?  ?  Appeal,  here  none.  Sunday 
?  ?  ?  ?  As  special,  no.  Draw  all  classes, 
small  town  of  3,000.  Admission  10-30.  M. 
W.  Larmour,  National  Theatre  (430  seats), 
Graham,  Texas. 

MAN  WHO  FIGHTS  ALONE.  (6,337  feet). 
Star,  William  Farnum.  Just  an  ordinary  pic- 
ture but  is  a  pretty  good  one.  Didn't  have 
any  kicks  or  any  compliments.  Fair  tone. 
Appeal  eighty  per  cent.  Yes  for  Sunday,  no 
as  special.  Draw  farmers  and  merchants, 
town  450.  Admission  15-30.  William  A. 
Simon,  Liberty  Theatre  (250  seats),  From- 
berg,  Montana. 

MAN  WHO  FIGHTS  ALONE.  (6,337  feet). 
<5tar,  William  Farnum.  From  reports  I  had 
read  thought  this  one  would  be  a  bum  show. 
Had  a  number  of  nice  comments  on  picture 
and  personally  myself  thought  it  was  good. 
Tone,  good.  Sunday,  yes.  Not  suitable  for 
special.  Good  appeal.  Rural  class  town  of 
1,500.  Admission  10-30.  D.  C.  Kennedy, 
Electric  Theatre  (400  seats),  Glasgow, 
Missouri. 

MARRY  ME.  Star,  Florence  Vidor.  One 
of  the  screen's  most  appealing  stars.  Spoiled 
by  the  wrong  kind  of  a  picture.    One  in  fact 


that  should  not  have  been  made.  It  lacks 
every  element  that  goes  to  make  a  popular 
story.  The  crowd  does  not  like  to  see 
romance  spoiled,  comedy  hero  wins  the  girl; 
nor  long  lapses  in  stories.  A  picture  that 
would  be  better  left  unmade  and  unplayed. 
Ben  L.  Morris,  Temple  Theatre,  Bellaire, 
Ohio. 

MISS  BLUEBEARD.  (6,453  feet).  Star, 
Bebe  Daniels.  Another  show  from  Para- 
mount that  lost  money  for  us.  It  drew  a 
little  extra,  but  not  enough  compared  to 
the  rest  of  our  Wednesday  nights,  the  past 
month.  Good  tone  and  appeal.  Not  for  a 
special.  Draw  better  class,  town  4,500.  Ad- 
mission 10-15.  C.  A.  Anglemire,  "Y"  The- 
atre (404  seats),  Nazareth,  Pennsylvania. 

MANHATTAN.  (6,415  feet).  Star,  Richard 
Dix.  This  was  considered  a  good  show,  and 
results  were  satisfactory.  City  of  110,000. 
Admission  10-20.  Al  C.  Werner,  Royal  The- 
atre, Reading,  Pennsylvania. 

NORTH  OF  36.  (7,908  feet).  Star  cast. 
Good  picture  for  me  equal  to  the  "Covered 
Wagon."  It  should  go  good  any  place. 
Don't  be  afraid  to  get  behind  it.  Tone,  good. 
Sunday,  yes.  Special,  yes.  1  Good  appeal. 
Small  town  class  and  farmers,  town  of  600. 
Admission  10-20,  10-30.  H.  W.  Batchelder, 
Gait  Theatre  (175  seats).  Gait,  California. 

NORTH  OF  36.  (7,908  feet).  Star  cast. 
Had  expected  to  do  a  smashing  business 
with  this  picture,  but  for  some  inexplicable 
reason  it  flopped  badly  throughout  its  entire 
run.  However,  in  my  estimation,  it's  a  good 
picture.  City  of  110,000.  Admission  10-20. 
Al  C  Werner,  Royal  Theatre,  Reading,  Penn- 
sylvania. 

OPEN  ALL  NIGHT.  (6,867  feet).  Star 
cast.  A  sin  to  waste  a  cast  like  this  on  such 
mediocre  or  worse  story.  Some  patrons  got 
sarcastic  and  asked  if  I  got  paid  for  running 
such  stuff.  City  of  110,000.  Admission  10-20. 
Al  C.  Werner,  Royal  Theatre,  Reading,  Penn- 
sylvania. 

PATHS  TO  PARADISE.  (6,741  feet).  Star, 
Betty  Compson.  Excellent  entertainment  in 
a  farce  comedy.  Griffith  and  Compson  draw 
well  for  us.  Sorry  Paramount  will  not  have 
her  for  the  "Greater  40''  group.  She  does 
some  honest  to  goodness  acting  in  this  pic- 
ture. Tone,  good.  Special,  no.  Residential 
appeal.  Residential  class  town  of  2,000.  Ad- 
mission 10-30.  James  N.  Fisher,  Lyric  The- 
atre (250  seats),  Versailles,  Kentucky. 

PATHS  'TO  PARADISE.  (6,741  feet).  Star, 
Betty  Compson.  Here's  an  entertainer  of  the 
first  rank.  It  just  can't  be  beat,  and  will  pull 
them  in  any  house  like  it  has  for  me.  Worlds 
of  comedy,  suspense  and  action.  It's  too  bad 
there  aren't  more  pictures  of  this  type.  All 
classes  city  of  95,000.  Admission  40-50.  Guy 
O.  Kenimer,  Arcade  Theatre  (1,152  seats), 
Jacksonville,  Florida. 

PETER  PAN.  (9,593  feet).  Star  cast.  This 
is  the  immortal  fairy  tale  by  Sir  James  M. 
Barrie  faithfully  transferred  to  the  screen 
with  all  its  spirit  and  charm  by  Herbert 
Brenon.  The  acting  of  Betty  Bronson  in  a 
personification  of  Peter  Pan  is  wonderful 
indeed,  as  she  takes  you  to  Never  Never  Land 
and  Eternal  Youth.  Ernest  Torrence  is  "Cap- 
tain Hook,"  the  pirate.  He  has  never  done 
anything  better.  Don't  cheat  the  children 
out  of  this  one.  George  W.  Walther,  Dixie 
Theatre,  Kerrville,  Texas. 

PETER  THE  GREAT.  (7  reels).  Star 
cast.  A  good  picture  that  pleased  the  ma- 
jority. City  of  110,000.  Admission  10-20.  Al 
C  Werner,  Royal  Theatre,  Reading,  Pennsyl- 
vania. 

PIED  PIPER  MALONE.  (7,264  feet).  Star, 
Thomas  Meighan.  Tom  sure  goes  over  with 
my  fans  as  they  will  come  in  any  kind  of 
weather  to  see  him.  I  did  not  like  the  short 
ending  on  this  picture  but  it  got  by  all  right. 
Good  tone.  Fine  appeal.  Yes  for  ©unday,  no 
as  special.  Draw  all  classes,  town  600.  Ad- 
mission 10-25.  Jack  Stanton,  Movies  The- 
atre (200  seats),  Onamia,  Minnesota. 

RUGGLES  OF  RED  GAP.  (7,500  feet). 
Star,  Ernest  Torrence.  About  as  good  a 
comedy  as  I  have  had  for  some  time.  Al- 
though the  picture  is  not  exactly  on  the 
book,  nevertheless  it  is  a  dandy.  Good  tone 
and  appeal.  Yes  for  Sunday,  no  as  special. 
Draw  all  classes,  town  600.  Admission  10-25. 
Jack  Stanton,  Movies  Theatre  (200  seats), 
Onamia,  Minnesota. 


Corinne  Griffith  and  Kenneth  Harlan  in  "The 
Marriage   Whirl,"  a   First   National  Picture. 

SACKCLOTH  AND  SCARLET.  (6,732  feet). 
•Star,  Alice  Terry.  The  best  picture  I  have 
used  here  for  months.  Made  me  lots  of 
friends  here  as  a  number  came  the  second 
night  that  were  never  in  the  house  before. 
Tone,  excellent.  Sunday,  yes.  Special,  yes. 
Good  appeal.  Rural  class,  town  of  1,500.  Ad- 
mission 10-30.  D.  C.  Kennedy,  Electric  The- 
atre  (400   seats),  Glasgow,  Missouri. 

SHOCK  PUNCH.  (6,151  feet).  Star,  Rich- 
ard Dix.  This  is  one  of  the  best  Dix  has 
made.  Plenty  of  thrills  on  a  skyscraper 
that  was  great.  Dix  is  becoming  more  popu- 
lar right  along.  Tone,  okay.  Sunday,  yes. 
Special,  no.  Appeals  to  residential  class. 
Residential  class  town  of  2,000.  Admission 
10-30.  Jame3  N.  Fisher,  Lyric  Theatre  (250 
seats),  Versailles,  Kentucky. 

SIDESHOW  OF  LIFE.  (6,511  feet).  Star 
cast.  While  the  majority  agreed  it  was  a 
good  picture  it  had  no  pulling  power  and  it 
showed  a  bad  loss.  City  of  110,000.  Admis- 
sion 10-20.  Al  C.  Werner,  Royal  Theatre. 
Reading,  Pennsylvania. 

SINNERS  IN  HEAVEN.  (6,621  feet).  Star, 
Richard  Dix.  A  pleasure  for  exhibitors  to 
run  pictures  of  this  kind.  Both  stars  popu- 
lar here.  Not  a  special  but  could  be  used  as 
such.  Tone,  good.  Sunday,  no.  Special, 
yes.  Good  appeal.  Rural  class  town  of  1,500. 
Admission  10-30.  I.  I.  Kennedy,  Electric  The- 
atre (400  seats),  Glasgow,  Missouri. 

SINNERS  IN  HEAVEN.  (6,621  feet).  A 
fair  program  picture  made  from  a  story  that 
is  rather  improbable  but  if  one's  imagination 
Is  working  all  right  it  will  go  down.  Miss 
Daniels  and  Richard  Dix  are  popular  here, 
so  that  may  have  helped  to  put  the  picture 
over.  One  feminine  patron,  who  might  be 
described  as  a  trifle  "highbrow"  remarked 
that  "it  was  certainly  romantic" — but  I 
guess  it  pleased  seventy-five  per  cent. 
Moral  tone  is  questionable  and  it  is  not  a 
Sunday  picture  nor  a  special.  Guy  C.  Saw- 
yer, Town  Hall,  Chester,  Vermont. 

STORY  WITHOUT  A  NAME.  (7,912  feet). 
Star,  Agnes  Ayres.  Splendid  show.  Pleased 
small  audience.  Tone,  good.  Sunday,  no. 
Special,  no.  Good  appeal.  All  classes  town 
of  1,000.  Admission  15-25.  J.  J.  Parker. 
Cozy  Theatre,  (200  seats),  Merom,  Indiana. 

THUNDERING  HERD.  (7,187  feet).  Star 
cast.  Good  special,  but  not  in  with  "Covered 
Wagon"  or  "North  of  '36."  Sunday,  yes. 
Special,  yes.  Admission  10-30.  A.  C.  Gordon, 
Star  Theatre  (450  seats),  Weiser,  Idaho. 

TIGER  LOVE.  (5,325  feet).  Star,  Estelle 
Taylor.  A  fair  program  picture.  Tone,  good. 
Sunday,  yes.  Special,  no.  Appeal,  eighty-five 
per  cent.  Farm  class  town  of  150.  Admis- 
sion 15-30.  Robert  W.  Hines,  Hines  Theatre 
(300  seats),  Loyalton,  South  Dakota. 

TOO  MANY  KISSES.  (6,750  feet).  Star, 
Richard  Dix.     Good  picture,   a  little  above 


518 


MOVING    PICTURE  WORLD 


August  1,  1925 


Is  that  feature  for  next  Satur- 
day a  SATURDAY  picture? 

Is  that  comedy  coming  along 
with  the  feature  you're  sort  of 
leery  of  likely  to  hold  up  the 
standard  or  help  make  the  feature 
seem  a  flop? 

Is  the  serial  you're  thinking  of 
hooking  going  to  hold  up? 

Nobody  can  tell  you  but  an  ex- 
hibitor who  has  had  experience 
with  those  pictures. 

You  send  tips  to  help  him,  and 
he  will  be  more  likely  to  send 
tips  to  help  you! 


ALYCE  MILLS 
One  of  the  newest  of  our  stars  will  be  seen 
in  "The  Keeper  of  the  Bees,"  an  F.  B.  O. 
release 

program  schedule.  Worth  seeing.  Good 
tone.  Fair  appeal.  Tes  for  Sunday,  no  as 
special.  Draw  merchants  and  farmers, 
widely  scattered  town  1,650.  Mrs.  J.  B. 
Travelle,  Elite  Theatre,  Placerville,  Cali- 
fornia. 

TOP  OF  THE  WORLD.  (7,167  feet).  Star, 
Anna  Q.  Nilsson,  James  Kirkwood.  Good 
production.  Tone  and  appeal  good.  Yes  for 
Sunday.  Draw  merchants  and  farmers, 
widely  scattered  town,  1,650.  Mrs.  J.  B.  Tra- 
velle, Elite  Theatre,  Placerville,  California. 

W  ANDERER  OF  THi:  WASTELAND.  (6,700 
feet).  Star,  Jack  Holt.  This  made  a  nice 
program;  the  colors  were  fine.  Film  was  in 
fair  shape.  Every  one  pleased.  We  did  poor 
business  on  this,  but  no  fault  of  picture;  bad 
weather.  Good  tone  and  appeal.  Yes  for 
Sunday  and  special  some  places.  Draw  farm- 
ers, town  150.  Admission  10-25.  Jack 
Snyder,  Casino  Theatre  (310  seats),  Rich- 
mond, Iowa. 

WILD  HILL  HICKOK.  (6,892  feet).  Star, 
William  S.  Hart.  Same  as  "Call  of  the  Can- 
yon." If  you  get  a  good  print  which  I  did 
not;  badly  cut  out.  Several  historical  parts 
of  the  old  west  in  it.  Sunday,  no.  O.  G. 
O'Dell,  Hughesville,  Pennsylvania. 

Pathe 

KINO  OF  WILD  HORSES.  (5  reels).  Star, 
Rex  (horse).  About  one  hundred  per  cent, 
better  than  the  human  actors  was  the  Won- 
der horse,  Rex,  seen  for  the  first  time  here. 
This  is  a  western  show  with  all  the  old 
time  hokum  but  the  horse  puts  it  across  with 
a  slam.  Exploit  the  horse  big.  Tone,  good. 
Sunday,  no.  Special,  no.  Appeal,  ninety  per 
cent.  Working  class  town  of  3,500.  Admis- 
sion 15-30.  Henry  W.  Nauman,  Moose  The- 
atre (700  seats),  Elizabethtown,  Pennsyl- 
vania. 

DR.  JACK.  (4,700  feet).  Star,  Harold 
Lloyd.  1  have  been  waiting  for  more  than 
two  years  for  Pathe  to  bring  their  film  rent- 
als down  from  the  (for  me)  region  of  the 
clouds  o.n  Lloyd  pictures,  to  the  vicinity  of 
a  small  town  man,  that  he  might  view  at 
closer  range.  I  got  "Dr.  Jack"  for  my  first 
Lloyd  feature  and  although  I  paid  too  much 
for  it,  that  fact  did  not  spoil  my  enthusiasm 
for  its  merit.  Comedies  of  this  order  are 
good  for  my  business.  To  my  mind,  Lloyd 
starts  In  where  the  other  comedians  leave  off. 
"Dr.  Jack"  is  a  very  good  comedy,  suitable 
for  Sunday,  with  a  moral  tone  that  is  one 
hundred  per  cent,  pure — (even  better  than 
Ivory) — but  as  special,  no.  Guy  C.  Sawyer, 
Town  Hall,  Chester,  Vermont. 

Principal 

GIRLS     MEN     FORGET.       Star,  Johnny 


Walker.  A  very  good  drama  of  the  times.  A 
little  different  kind  of  picture  and  pleased 
most  of  the  audience.  Good  tone.  Appeal 
seventy-five  per  cent.  No  for  Sunday  or 
special.  Firkins  and  Laws,  Crystal  Theatre, 
Moravia,  Iowa. 

RE-CREATION    OF    BRIAN    KENT.  Star 

cast.  Harold  Bell  Wright's  worst  picture  to 
date.  A  few  said  it  was  good  but  the  ma- 
jority did  not  like  it  at  all.  Business  was 
fair  the  first  night,  but  fell  off.  The  paper 
was  not  as  good  as  on  the  former  Wright 
pictures.  Tone,  okay.  Fair  appeal.  No  as 
special.  Draw  all  classes,  small  town  3,000. 
Admission  10-30.  M.  W.  Larmour,  National 
Theatre  (430  seats),  Graham,  Texas. 

Producers'  Dist.  Corp. 

\  \  OTHER  M  AN'S  WIFE.  (5  reels).  Star 
cast.  Good  picture.  Bought  right  and  it 
will  please  everyone.  Tone,  good.  Sunday, 
yes.  Special,  no.  Good  appeal.  Railroad 
class,  town  of  3,500.  Admission  10-35.  Giles 
Master,  Strand  Theatre  (750  seats),  Gallup. 
Xew  Mexico. 

SOFT  SHOES.  Star,  Harry  Carey.  No 
matter  what  kind  of  a  play  Harry  is  called 
upon,  he  always  has  proven  he  can  take  care 
of  it.  Especially  so  from  Western  to  this 
one.  Harry's  pictures  always  please  our 
patrons,  this  one,  is  as  good  as  the  rest  from 
Producers  Distributing  Corporation.  Tone, 
good.  Sunday,  no.  Special,  no.  Appeal, 
eighty  per  cent.  Mining  class.  Admission 
15-25.  John  Cleva,  Jr.,  Enterprise  Theatre 
(175  seats),  Glen  Alum,  West  Virginia. 

STOP  FLIRTING.  Selected  cast.  Good  in 
spots,  but  rather  tame  after  "Charley's 
Aunt."  Suitable  for  one  night  or  double  bill. 
Tone,  O.  K.  Fair  appeal.  Yes  for  'Sunday, 
no  as  special.  Draw  family  and  student 
class,  town  4,000.  Admission  10-25.  R.  J. 
Relf,  Star  Theatre  (600  seats),  Decorah,  Iowa. 

TIGER  THOMSON.  (5.700  feet).  Star, 
Harry  Carey.  A  good  western  with  all  action 
desired.  Am  trying  to  buy  second  series; 
first  one  went  over  O.  K.  Town  of  4,000.  R. 
L.  Nowell,  Idlehour  Theatre,  Monroe, 
Georgia. 

TROUPING  WITH  ELLEN.  Star,  Helene 
Chadwick.  Good  one-day  picture.  Helene 
Chadwick  very  pretty  in  this  one,  and  story 
is  fair.  Tone,  O.  K.  Fair  appeal.  Yes  for 
Sunday,  no  as  special.  Draw  student  and 
family  class,  town  4,000.  Admission  10-25. 
R.  J.  Relf,  Star  Theatre  (600  seats),  Decorah, 
Iowa. 

Schulberg 

APRIL  SHOWERS.  Was  well  liked  and 
played  to  fair  business.  City  110,000.  Ad- 
mission 10-20.  Al  C.  Werner,  Royal  Theatre, 
Reading,  Pennsylvania. 

Universal 

DARXJNG  OF  M-:\\  illKK,  (6,260  feet). 
Star,  Baby  Peggy.  Very  good  program  sub- 
ject. Appeals  especially  to  children.  Tone, 
excellent.  Sunday,  yes.  Special,  no.  Appeal, 
eighty  per  cent.  Farmers,  town  of  600.  Ad- 
mission 10-25.  H.  P.  McFadden,  Reel  The- 
atre (200  seats),  Natoma,  Kansas. 

HIT  AND  RUN.  (5,508  feet).  Star,  Hoot 
Gibson.  A  good  one.  Tone,  okay.  Sunday, 
no.  Special,  no.  Appeal,  ninety  per  cent. 
Farmers,  town  of  600.  Admission  10-25.  H. 
P.  McFadden,  Reel  Theatre  (200  seats),  Na- 
toma, Kansas. 

LET  'ER  BUCK.  Star,  Hoot  Gibson.  Hoot's 
pictures  arc  always  a  drawing  card.  This 
proved  no  exception  and  was  enjoyed  by  all. 
Tone,  all  right.  Appeal,  O.  K  Yes  for  Sun- 
day, no  as  special.  Draw  mixed  class,  town 
1,500.  Admission  10-25.  John  McGill,  Com- 
munity Theatre  (500  seats).  Port  Orchard, 
Washington. 

LET  'ER  BUCK.  Star,  Hoot  Gibson.  Extra 
good  program,  western.  The  roundup  scenes 
are  O.  K.  Hoot  seems  to  be  popular  here  so 
I  did  a  good  business  in  the  face  of  tricky 
competition.  Tone,  okay.  Appeal,  good.  No 
as  special.    Draw  all  classes  In  small  town 


of  3,000.  Admission  10-30.  M.  W.  Larmour, 
National  Theatre  (430  seats),  Graham,  Texas. 

SIGNAL  TOWER.  (6.714  feet).  Star.  Vir- 
ginia Valli.  This  Is  a  splendid  railroad  pic- 
ture and  pleased  everyone.  Wallace  Beery 
as  the  man  who  is  "Hell  with  the  women" 
incites  the  usual  detestation  that  his  re- 
markable ability  as  a  heavy  usually  does. 
Tone,  okay.  Sunday,  no.  Special,  yes.  Ap- 
peal, one  hundred  per  cent.  D.  B.  Rankin. 
Co-operative   Theatre,  Idana,  Kansas. 

THUNDERING  DAWN.  (6,600  feet).  Star, 
Doris  Kei^yon.  Fair  picture  with  a  big 
storm  scene;  it  had  no  box  office  value  nor 
did  they  get  excited  over  it.  Good  tone. 
Appeal,  sixty  per  cent.  No  for  Sunday  and 
as  special.  Firkins  and  Laws,  Crystal  The- 
tre,  Moravia,  Iowa. 

TORNADO.  (6,576  feet).  Star.  House 
Peters.  A  good  show,  only  we  paid  too 
much  for  it  as  the  amount  of  business  we 
are  doing  just  now  does  not  warrant  such  a 
high  rental.  It  drew  mostly  kids  for  us. 
Draw  better  class,  town  of  4,500.  Admission 
10-15.  C.  A.  Anglemire,  "Y"  Theatre  (404 
seats),  Nazareth,  Pennsylvania. 

WOMAN'S  FAITH.  Star.  Alma  Rubens. 
Starts  out  fair  but  the  rest  just  drags  along. 
Last  'two  reels  shows  weeping  Percy  In  dif- 
ferent churches.  Why  do  they  waste  time  on 
such  awful  draggy  pictures?  Pleased  no- 
body. Tone,  oivay.  Sunday,  no.  Special,  no. 
No  appeal.  Railroad  class  and  miners,  town 
of  3,500.  Admission  10-35.  Giles  Masters, 
Strand  Theatre  (750  seats),  Gallup,  New 
Mexico. 


Vitagraph 

DARKE,    SON    OF   KAZAN.    .Had    a  good 

audience  on  this  one  and  they  enjoyed  it 
and  boosted  it  fine  for  the  second  night's 
run.  Tone,  all  right.  Appeal,  very,  very 
good.  Yes  for  Sunday  and  special.  Draw 
mixed  class,  town  1,500.  Admission  10-25. 
John  McGill,  Community  Theatre  (500  seats), 
Port  Orchard,  Washington. 

BELOVED  BRUTE.  (6,710  feet).  Was 
considered  a  good  picture  here  and  the  com- 
ments were  very  favorable.  Did  satisfactory 
business.  City  110,000.  Admission  10-20.  Al 
C.  Werner,  Royal  Theatre,  Reading,  Pennsyl- 
vania. 

CAPTAIN  BLOOD.  (10,680  feet).  Star 
cast  includes  J.  Warren  Kerrigan.  This  is 
the  type  of  picture  which  does  not  pull  or 
interest  a  small  town  audience,  in  propor- 
tion to  high  rental  charged  by  Vitagraph. 
Tone,  all  right.  Fair  appeal.  Yes  for  Sun- 
day and  yes  as  special  In  cities.  Draw 
mixed  class,  town  1,500.  Admission  10-25. 
John  McGill.  Community  Theatre  (500  seats), 
Port  Orchard.  Washington. 

MYSTERY  OF  LONE  RANCH.  Star,  Pete 
Morrison.  I  believe  this  was  a  good  picture, 
or  would  have  been  if  they  had  not  balled 
things  up  in  the  assembling  of  the  print  at 
laboratories.  A  lot  of  repeat  stuff — and  I 
had  first  run  on  it.  Vitagraph  made  a  very 
fair  adjustment  with  me.  Draw  mixed 
class,  town  1,500.  Admission  10-25.  John 
MlcGill,  Community  Theatre  (600  seats),  Port 
Orchard,  Washington. 


August  1,  1925 


MOVING   PICTURE  WORLD 


519 


Fill  In  Tear  Out  Send  Along 

Straight  From  the  Shoulder  Report 

Van:  I  am  an  exhibitor.  I  want  to  help  exhibitor  Independence  from  poor  pictures.  So  I  send  this  tip  and  will  send  others 
if  yoo  will  send  me  your  regular  blanks.  I'll  live  up  to  the  ethics  of  "Our  Gang"  by  being  fair  to  picture  and  to  exhibitor. 
Here's  my  tip  on 

Title   Producer   Star   

My  report   


Audience  appeal  Suitable  for  Sunday?  A  Special? 


Signature   of  Exhibitor 


Theatre   No.  Seats 


ONE  LAW  FOR  THE  WOMAN.  (6  reels). 
This  one  might  please,  but  it's  doubtful.  The 
director  lacked  the  ability  t'p  inject  the 
much-needed  pep  and  the  audience  patiently 
waited  until  the  hero  saved  the  girl,  etc. 
Tone  none.  Suitable  for  Sunday  but  no  as 
special.  Appeal,  fifty  per  cent.  Draw  from 
masses,  city  230,000.  Admission  10-20.  R. 
M.  Kennedy,  Rofral  Theatre,  Birmingham, 
Alabama. 

SCHOOL  FOR  WIVES.  Star,  Conway 
Tearle.  This  is  very  good.  Fine  acting  and 
scenery.  The  young  people  will  like  it.  Will 
appeal  eighty  per  cent.  Very  good  for  Sun- 
day. Special,  yes.  New  Empress  Theatre 
(500  seats),  Philadelphia,  Pa. 

SCHOOL.  FOR  WIVES.  (6,182  feet).  Star, 
Conway  Tearle.  Pretty  good  domestic  drama. 
Well  mounted  and  well  acted.  Pleases  the 
class  of  people  who  like  love  stories.  City 
trade,  city  15,000.  Admission  20-40.  Ben  L. 
Morris,  Temple  and  Olympic  Theatres,  Bell- 
aire,  Ohio. 

Warner  Brothers 

CONDUCTOR  14»2.  (6,500  feet).  Star, 
Johnny  Hines.  Even  the  old  grouches  com- 
plimented me  on  the  picture  as  they  came 
out.  Went  over  big.  Just  what  the  small 
town  demands  outside  of  westerns.  But 
one  possible  adverse  criticism,  seven  reels 
is  at  least  one  too  many  for  small  towns 
with  only  one  machine,  although  this  one 
did  not  seem  to  drag  with  the  audience  at 
any  time.  Appeal,  one  hundred  per  cent.  Sun- 
day, yes.  Not  a  special.  Ed.  F.  Cox,  Princess 
Tlieatre.  Bristol,  Colorado. 

Comedies 

HIGH  LIFE.  (Educational).  Cood  of  its 
kind  but  my  people  get  tired  of  this  class  of 
comedy.  Unfortunately  I  have  a  fifty-two 
weeks'  contract  with  Educational  and  must 
stick  it  out  even  though  I  lose.  Tone,  ques- 
tionable. Sunday,  no.  Special,  no.  Appeal, 
fifty  per  cent.  All  classes  town  of  1,000.  Ad- 
mission 15-25.  J.  J.  Parker,  Cozy  Theatre 
(200  seats),  Merom,  Indiana. 

LOVE'S  SWEET  PIFFLE.  (Pathe).  Noth- 
ing much  to  it.  Can't  see  a  thing  to  Ralph 
Graves.  Town  of  4,000.  R.  I*  Nowell,  Idle- 
hour  Theatre,  Monroe,  Georgia. 

ONE  HORSE  PLAY  (F.  O.  B.)  Pop  Tuttle 
Comedy.  Pretty  good  because  it  is  a  little 
different  from  the  usual  comedy.  This  one 
is  pretty  old,  but  went  over  just  the  same. 
Good  tone;  yes  for  Sunday.  Drew  farmers 
atid  merchants,  town  450.  Admission  15-30. 
William  A.  Simon,  Liberty  Theatre  (250 
seats),  Fromberg,  Montana. 

PAPA'S  DARLING  (Fox).  A  very  good 
Fox    comedy    that    will    make    them  laugh 


Town 


aplenty.  Draw  masses,  city  230,000.  Admis- 
sion 10-20.  R.  M.  Kennedy,  Royal  Theatre 
(350  seats),  Birmingham,  Alabama. 

RARIN'  ROMEO.  (Educational).  Star, 
Walter  Heirs.  Poor  Walter.  If  this  is  the 
best  he  can  do,  give  him  another  job.  Pa- 
trons were  unanimous  in  saying  that  this 
was  a  bum  comedy.  Tone,  fair.  Sunday, 
yes.  Special,  no.  No  appeal.  General  class 
town  of  1,000.  Admission  10-25,  15-35  on  spe- 
cials. H.  H.  Hedberg,  Amuse-U  Theatre, 
Melville,  Louisiana. 

RED  PEPPER  (Educational).  Star,  Al  St. 
John.  This  comedy  is  good  enough  to  save 
any  show,  no  matter  how  weak  the  feature 
is.  Draw  rural  class,  town  300.  Admission 
10-30.  Chas.  W.  Lewis,  I.  O.  O.  F.  Hall,  Grand 
Gorge,  New  York. 

ROMANCE    AND    RASCALS  (Vitagraph). 

Star,  Larry  Semon.  Another  Semon  re-issue 
that's  not  much  of  a  comedy.  Draw  masses, 
city  230,000.  Admission  10-20.  R.  M.  Ken- 
nedy, Royal  Theatre  (350  seats),  Birming- 
ham, Alabama. 

SEA  LEGS.  (Educational).  Star,  Jimmie 
Adams.  A  fair  comedy.  Nothing  more. 
Tone,  okay.  Sunday,  yes.  Fair  appeal.  Gen- 
eral class  town  of  1,000.  Admission  10-25, 
15-35  on  specials.  H.  H.  Hedberg,  Amuse-U 
Theatre,  Melville,  Louisiana. 

Short  Subjects 

PATHE  NEWS  No.  3®.  (Pathe).  A  good 
news  subject,  very  interesting.  E.  N.  Pres- 
cott  Circuit  (250  seats).  Union,  Maine. 

SPANISH  ROMEO.  (Fox).  Star,  Earle 
Fox.  The  best  two-reel  subject  of  the  1924- 
1925  season.  Every  exhibitor  should  get 
this  one  and  tell  'em  about  it.  They'll  go 
out  pleased  even  if  the  feature  on  the  same 
program  is  a  rotten  one.  A  bull  fight  in  this 
subject  that  wasn't  just  simply  flashed  off  at 
the  best  part.  It  was  on  the  screen  long 
enough  for  everybody  to  get  so  thrilled  that 
they  screamed  in  several  instances.  Tone, 
good.  Sunday,  yes.  Special,  no.  Appeal,  one 
hundred  per  cent.  General  class  town  of 
1,000.  Admission  10-25,  15-35  on  specials.  H. 
H.  Hedberg,  Amuse-U  Theatre,  Melville, 
Louisiana. 

Independents 

PAINTED  FLAPPER  (Chadwick).  (5,600 
feet).  Star,  Pauline  Garon.  Far  better  than 
name  implies.  Another  title  would  help  the 
box  office  a  lot.  Fair  tone.  Sunday  yes,  spe- 
cial no.  Draw  conservative  class,  city  22,000. 
Admission  25.  D.  J.  Adams,  Auditorium  The- 
atre (1,000  seats),  Concord,  New  Hampshire. 

RACING  FOR  LIFE  (State  Right).  "Stars, 
Faii-bank-Novak.    This  is  a  very  good  fea- 


State 


ture;  has  an  auto  race  that  is  a  whiz.  Tone, 
appeal  and  for  Sunday,  yes.  No  as  special. 
Draw  small  town  class,  town  300.  Admis- 
sion 10-25.  Roy  E.  Cline,  Osage  Theatre 
(200  seats),  Osage,  Oklahoma. 

RANCHES  AND  ROMANCE  (State  Right). 

Star,  Leo  Maloney.  The  best  picture  Leo 
Maloney  has  ever  made,  and  I  have  run  them 
all;  the  audience  laughed  until  their  sus- 
pender buttons  came  off;  the  operator  (Pro- 
jectionist Richardson  will  want  him  called) 
got  so  interested  in  the  picture  that  he  let 
the  screen  go  white;  and  the  piano  player 
forgot  to  play — but  I  will  not  say  what  the 
boss  did.  Tone  okay.  Appeal — you  bet! 
Yes  for  Sunday,  no  as  special.  Draw  small 
town  class,  town  300.  Admission  10-25. 
Roy  E.  Cline,  Osage  Theatre  (200  seats), 
Osage,  Oklahoma. 

RANGER    BILL.     (Bill    Mix  Productions). 

Star,  Richard  Carter.  Good  average  west- 
ern program  story  that  holds  those  who  like 
the  action  pictures.  Not  a  wonderfully  ex- 
pensive story  to  make,  but  is  up  to  the  aver- 
age for  one  day  play.  Draw  general  class, 
city  15,000.  Ben  L  Morris,  Temple  Theatre, 
Bellaire,  Ohio. 

STAGE    COACH    DRIVER    (State  Right). 

Star,  Tom  Mix.  This  is  the  worst  lemon  that 
I  have  ever  had  the  "privilege"  of  running; 
a  bunch  of  old  two  reelers  hashed  up  and 
miscalled  a  feature.  Leave  this  alone  if  you 
value  your  reputation  as  a  showman;  run 
this  and  you  will  sure  regret  it;  for  every 
quarter  that  I  have  taken  in  on  this  one,  it 
has  cost  me  a  dollar.  Shun  it  like  you  would 
the  smallpox.  Tone,  none.  Appeal,  zero. 
Nope  for  Sunday.  As  special — it  is  to  laugh. 
Draw  small  town  class,  town  300.  Admission 
10-25.  Roy  E.  Cline,  Osage  Theatre  (200 
seats),  Osage,  Oklahoma. 

TOMBOY  (State  Rights).  Star,  Dorothy 
Devore.  Fairly  good  story  with  a  suspected 
surprise  finish.  Bootlegging  and  thrills. 
Would  probably  go  best  as  a  second  feature. 
Draw  general  class,  city  25,000.  Admission 
25-30.  Frank  J.  Framer,  Empire  Theatre 
(1,100  seats).  New  London,  Connecticut. 

TWO  GUN  SAP.  (State  Right).  Star, 
Franklyn  Farnum.  A  picture  with  some  ac- 
tion, but  I  did  not  like  it  Very  well.  Will 
get  by  for  "Saturday.  Sunday,  no.  Special, 
no.  All  classes  town  of  3,000.  Admission 
10-25.  D.  C.  Smith,  Lyric  Theatre  (300  seats), 
Fordyce,  Arkansas. 

WINGS    OF   THE   TURF.      (State  Right). 

Star  cast.  Might  as  well  be  all  blanks. 
This  is  rank.  An  old  print  and  a  poor  pic- 
ture on  it.  The  pathos  was  dipped  out  by 
the  bucket  and  the  glycerin  tears  flowed 
freely  while  the  villain  still  pursued  her. 
Bah.  Tone,  punk.  Sunday,  no.  Special,  no. 
Appeal,  fifty  per  cent.  Working  class  town 
of  3,500.  Admission  15-30.  Henry  W.  Nau- 
man,  Moose  Theatre  (700  seats),  Elizabeth- 
town,  Pennsylvania. 


Selling  the  Picture  to  the  Public 


EDITED  BY  EPES  WINTHROP  SARGENT 


McDowell  Finds  a  Way  to  Qet  Them  In 

During  the  Counter  Pull  of  a  Festival 


FILL  a  niche  in  the  Exhibitors'  Hall  of 
Fame  for  Walter  D.  McDowell,  man- 
ager of  the  Strand  Theatre,  Syracuse, 
N.  Y.  He  kept  the  house  out  of  the  red  ink 
during  a  local  celebration,  when  there  was 
a  wealth  of  free  attractions  to  lure  the 
amusement  seeker.  He  used  it  for  a  cen- 
tennial, but  you  can  work  it  on  an  old  home 
week  or  a  county  fair,  if  you  switch  it  around 
a  little. 

Some  time  ago  Cliff  Lewis,  the  publicity 
annexer,  wrote  to  know  if  we  had  any  dope 
on  a  stunt  to  grab  business  with  free  shows 
all  over  the  place.  We  frankly  admitted  that 
we  did  not  know  what  could  be  done.  We 
have  seen  a  lot  of  money  spent  for  extra 
big  attractions  in  the  hope  that  the  size  of 
the  offering  would  pull  them  away  from  the 
grand  street  parade,  but  we  never  saw  it 
done. 

Figured  It  Could 

Syracuse  was  about  to  celebrate  its 
hundreth  year.  There  were  to  be  all  sorts 
of  things  happening,  and  it  looked  like  a 
good  time  to  book  in  a  good  cheap  show  and 
go  fishing. 

But  that  advice  did  not  suit  McDowell  at 
all.  He  could  not  see  why  he  should  not  do 
better  than  usual  business  with  twice  the 
usual  number  of  people  in  town,  so  he  started 
to  figure  and  he  figured  until  he  hit  on  an 
idea  that  tied  right  into  the  celebration 
scheme. 

He  dug  out  fifteen  of  the  oldest  photo- 
graphs of  the  city  he  could  find.  He  got 
more  than  these,  but  he  picked  the  fifteen 
that  looked  the  most  interesting,  and  had 
these  made  into  slides. 

Meanwhile  he  arranged  with  a  local 
photographer  to  make  about  a  reel  of  sky 
shots  ot  the  city;  the  first  aerial  pictures 
ever  made  of  the  town. 

This  gave  him  the  basis  of  an  attraction 
that  covered  the  idea  of  a  century  of  prog- 
ress, though  none  of  the  pictures  went  back 
that  far.  He  called  it  the  Centennial  Re- 
view. 

To  get  advertising,  the  ever-useful  Herald 
was  let  in  on  the  scheme  and  the  title  of 
Syracuse  Herald-Strand  Theatre  Centennial 
Review  was  given  the  production.  The  paper 
did  an  immense  amount  of  advance  work, 
(without   charge),   and    during   the  festival 


One  Co'Opper 

A  little  different  from  the  usual  run  was 
a  co-operative  page  arranged  by  the  Kings 
and  Rivoli  Theatres,  St.  Louis,  or  I'll  Show 
You  the  Town.  The  difference  was  that  there 
was  only  one  co-operator,  an  automobile  con- 
cern. 

They  dealt  in  used  cars  and  tied  in  strongly 
to  the  idea  that  their  cars  could  show  you 
the  town.  Goldman  took  the  upper  half  for 
the  theatre  ad  and  the  company  paid  for  the 
remainder,  and  both  got  full  page  value. 


week  ran  one  of  the  old  pictures  each  day, 
with  a  two  column  cut  and  from  half  to  a 
quarter  column  reader,  always  hooking  up 
to  the  full  display  at  the  Strand. 

With  the  centennial  uppermost  in  every- 
one's thoughts,  the  presentation  exerted 
more  pull  than  the  film  attraction,  and  the 
house  did  an  excellent  business  in  spite  of 
the  numerous  counter  attractions.  It  was 
virtually  made  a  part  of  the  celebration, 
and  visitors  and  residents  alike  wanted  to 
see  what  Syracuse  used  to  look  like  and 
what  it  looked  like  from  the  sky  today. 

With  the  newspaper  doing  all  of  the  ad- 
vertising, the  cost  was  very  small  and  the 
stunt  is  well  within  the  reach  of  the  average 
town,  though  the  smaller  houses  may  have  to 
cut  out  the  aerial  review. 


Put  Up  a  Front 

What  is  said  to  have  been  the  first  false 
front  ever  built  on  the  Cameraphone  Theatre, 
Pittsburgh,  was  erected  for  Man  and  Maid 
and  is  reported  to  have  excited  the  East 
Liberty  section  as  much  as  it  would  have 
impressed  in  a  small  town. 

This  was  backed  by  a  crossword  puzzle 
contest  with  a  single  ticket  to  every  solver. 


Dressed  the  House 
To  Sell  Quo  Vadis 

Realizing  that  it  would  take  a  little  extra 
effort  to  put  Quo  Vadis  over  properly,  the 
Strand  theatre,  Seattle,  made  that  effort  With 
the  exception  of  Jannings,  the  players  were 
unknown,  and  the  fact  that  it  was  a  big  pro- 
duction had  to  be  gotten  over  through  some 
special  effort. 

An  electric  sign  was  made  to  cover  the  usual 
two-st'  ry  Strand  sign,  to  throw  the  title  in 
letters  of  light  up  and  down  the  street. 
Festoois  of  greenery  with  bunting  and  cut- 
outs, completed  the  festival  suggestion  above 
the  marquise  line. 

The  foliage  decoration  was  brought  down 
below  the  canopy  and  draped  around  a  cross 
banner  over  the  doors  with  the  title  in  electric 
lights,  and  the  entrance  doors  were  paneled  with 
painted  cards  carrying  sales  material  from  the 
press  sheets. 

The  result  was  that  the  patrons  were  im- 
pressed with  the  idea  that  Quo  Vadis  was 
something  unusual,  and  so  they  turned  out. 
Being  in  the  proper  frame  of  mind  they  fully 
valued  picture  instead  of  merely  regarding 
it  as  "one  of  those  foreign  things."  You 
can't  make  a  patron  like  a  poor  picture,  but 
you  assuredly  can  help  him  to  properly  value 
a  good  production  by  showing  it  some  extra 
respect  yourself. 


Qet  the  Orphans 

Because  of  its  story,  Zander  the  Great  is 
especially  indicated  for  the  orphans'  matinee 
and  the  Metro-Goldwyn  exploitation  men 
are  playing  this  angle  with  great  success. 
But  you  don't  have  to  wait  for  a  M-G  man 
to  suggest  it  to  you.  Play  it  on  your  own 
with  the  help  of  the  newspaper,  and  you  will 
find  it  a  winner. 


Four  Banners 

Banners  on  the  streets  in  Birmingham  re- 
quire a  special  municipal  dispensation,  but 
D.  Roscoe  Faunce  persuaded  the  City  Com- 
missioner that  the  showing  of  Charley's 
Aunt  was  a  matter  of  sufficient  importance 
to  warrant  a  display  and  he  got  permission 
to  erect  four  of  them,  which  aided  the  laugh- 
ing cat  in  the  lobby  to  run  the  crowds  up 
to  the  box  office. 


BUSTEI 
KEATOf 

Seven 
Chance 


A  M etro-Goldwyn  Release 

TOOK  SEVEN  CHANCES  ON  SEVEN-ELEVEN  AND  CAUGHT  THE  TOWN 
The  Jones  Theatre,  Canon  City,  Col.,  put  out  two  boys,  one  dressed  as  Buster  Keaton 
and  the  other  in  burnt  cork.    Both  placcarded  for  Seven  Chances  and  played  craps  all 
over  the  business  district  for  about  three  hours  a  day.    The  best  stunt  yet. 


August  1,  1925 

New  Toys  Prologue 
Helped  the  Picture 

Russell  F.  Brown,  of  the  Rex  Theatre, 
Eugene,  Oregon,  got  out  a  two-piece  banner 
for  Barthelmess  in  New  Toys,  the  top  being 
his  usual  rosin  paper  effect  while  the  bottom 
was  done  on  compo  board  since  it  was  sub- 
ject to  more  strain. 

Most  of  Brown's  banners  are  done  on  this 
cheap  paper,  but  after  the  paint  is  put  on  it 
looks  just  as  good  as  a  cloth  sign  and  it 
costs  but  a  small  proportion  of  what  cloth 
would  come  to.  M.  W.  Larmour  uses  3 
somewhat  similar  paper,  which  is  used  to 
line  freight  cars  in  which  grain  is  shipped, 
and  he  writes  that  he  gets  enough  for  a 
banner  for  thirty  or  forty  cents.  It  might 
be  well  to  remember  that  George  Schade 
leads  the  list.  Several  years  ago  he  was  us- 
ing corrugated  paper  for  his  marquise  work 
instead  of  the  more  costly  compo  board. 
The  others  seem  to  have  followed  his  lead. 

Mr.  Brown  stiffens  the  paper  with  lath 
to  gain  rigidity  and  gets  a  very  pleasant 
effect.  The  two  sections  are  more  nearly 
the  same  shade  orange  to  touch  it  up. 

The  sign  in  the  lower  right  hand  corner  is 
an  announcement  of  a  very  effective  pro- 
logue, which  immediately  preceded  the  pic- 
ture. In  this  two  youngsters  enter  on  the 
curtained  stage  at  the  close  of  the  March 
of  the  Wooden  Soldiers.  They  meet  in  the 
center  and  dance  around  when  the  boy  spies 
a  new  top;  a  rocking  horse,  and  deserts  his 
little  playmate  for  the  novelty.  This  brings 
her  to  tears  and  the  penitent  lad  comes  to 
comfort  her. 

The  back  curtains  part,  disclosing  a  large 
box,  the  lid  of  which  rises  to  reveal  a 
mechanical  doll,  who  conies  forward  and 
does  a  stiff-joint  dance,  a  large  rachet,  off 
stage,  suggesting  the  creak  of  the  mechan- 
ism. 

At  the  close  of  the  dance  she  reenters  the 
box  and  the  lid  slides  into  place,  the  curtains 
closing.  After  a  momentary  pause  the  chil- 
dren timidly  draw  the  curtains  aside,  re- 
vealing the  screen  with  the  main  title. 

It  was  inexpensive,  but  it  made  for  an 
unusually  good  business. 


MOVING    PICTURE  WORLD 


521 


Production  Hints  from  Edward  L.  Hyman 

Managing  Director,  Mark-Strand  Theatre,  Brooklyn 


The  Fates  decreed  that  "Kivalina  of  the 
Icelands"  be  the  attraction  in  what  was  prob- 
ably the  hottest  week  of  the  year.  That  fact 
in  itself,  far  from  being  harmful,  was  on  the 
contrary  helpful  as  "Kiva- 
lina of  the  Icelands" 
was  widely  advertised  as 
one  of  the  coolest  pic- 
tures available.  The  pro- 
gram, of  which  it  was 
the  feature,  was  made  up 
of  four  stage  presenta- 
tions and  two  additional 
film  subjects,  making  a 
whole  show  that  rounded 
out  an  even  two  hours' 
entertainment.  "Kivalina 
of  the  Icelands"  was  1  hour  and  4  minutes,  the 
comedy,  an  Educational  called  "Baby  Blues," 
was  15  minutes  long  and  the  usual  Mark 
Strand  Topical  Review  was  8  minutes  long. 
The  remaining  33  minutes  of  the  two  hours 
were  given  over  to  the  stage  numbers. 

The  overture  was  selections  from  "The 
Princess  Pat,"  the  operetta  by  the  late  Victor 
Herbert.  These  numbers,  all  of  the  lighter 
sort,  helped  to  get  the  program  under  way  by 
putting  the  customers  in  a  pleasant  mood  right 
at  the  start.  The  lighting  effects  for  this  were : 
an  amber  Mestrum  flood  of  160  amperes  on 
the  orchestra  from  the  dome ;  an  overhead 
spot  of  light  green  on  the  vase  in  each  trans- 
parent window  at  either  side  of  the  orchestra 
stage;  foots  and  borders  of  large  stage  in 
blue;  entrance  spots,  one  green  and  one  blue, 
crossing  on  ceiling  drapes;  4  amber  spots  hit- 
ting the  pleats  of  the  gold  draw-curtains 
closed  across  the  small  production  stage ;  2  green 
Mestrum  floods  on  these  curtains  from  the 
projection  room.  The  overture  required  8 
minutes. 


The  second  stage  incident  was  the  Brook- 
lyn debut  of  the  Russian  National  Orchestra 
of  twenty-five  pieces,  under  the  directorship 
of  Stephan  Stephanoff.  This  organization,  all 
strings,  was  billed  as  "direct  from  a  six  year 
world  tour."  They  were  pyramided  on  the 
stage  all  in  Russian  costumes,  of  green  tunics, 
blue  trousers  and  tan  boots.  The  black  cyclo- 
rama  served  as  the  back-drop  for  this  number 
and  at  either  side  was  a  fabric  column  hand 
painted  by  P.  Dodd  Ackerman  in  fantastic 
colors  typical  of  the  Chauve-Souris.  At  the 
base  of  one  column  was  a  magenta  spot  light 
and  in  the  other  an  orange  spot  for  the  open- 
ing number.  Toward  the  close  of  the  act  the 
magenta  in  one  column  was  dimmed  down 
and  a  green  dimmed  up.  The  lighting  for  the 
set  from  the  dome  and  projection  room  in- 
cluded straw  floods,  amber  and  white.  The 
selections  by  the  orchestra  were :  excerpts  from 
Russian  operas,  a  Russian  dance,  the  "Second 
Hungarian  Rhapsody,"  another  Russian  dance, 
"Katharina"  and  as  an  encore  "Bright  Shines 
the  Moon."  This  incident  required  16  minutes. 

Immediately  after  the  Topical  Review  came 
Estelle  Carey,  programmed  as  "Brooklyn's 
favorite  soprano."  She  sang  "Meneenia." 
Lights  were  as  follows:  lemon  spot  on  singer 
from  the  dome  and  two  variegated  Mestrum 
floods  on  orchestra  and  spangled  draw- 
curtains  closed  across  the  production  stage. 

The  prologue  to  "Kivalina  of  the  Icelands" 
was  programmed  "Northern  Lights"  and  rep- 
resented an  eskimo  igloo  in  a  field  of  snow. 
In  the  foreground  was  a  property  sled  loaded 
with  furs  and  standing  by  the  sled  was  a  basso 
in  full  eskimo  trappings.  He  sang  a  song  called 
"Northern  Lights"  and  at  the  chorus  a  snow 
on  the  lamp  in  the  dome  gave  a  very  realistic 
effect  of  falling  snow.  This  number  ran  4 
minutes,  with  lighting  from  sides  and  overhead. 


Shot  the  Fathers 

E.  P.  Briggs  used  the  neckties  sent  all 
Paramount  theatres  to  be  given  out  on 
Father's  Day,  but  he  went  beyond  this.  He 


had  a  local  cameraman  shoot  all  fathers 
w.ho  entered  the  Rialto  Theatre,  Pubelo,  Col., 
between  one  and  half  past  on  that  day.  The 
picture  was  shown  later  in  the  week  and 
will  be  shown  again  next  year. 


Rcwq  DAOT.NCSS 


A  First  National  Release 

THE  LOBBY  DISPLAY  AND  A  SCENE  FROM  THE  PROLOGUE  ON  NEW  TOYS  IN  EUGENE,  OREGON 
Russell  F.  Brown  made  this  display  of  rosin  paper  on  a  lath  foundation.    It-is  blended  from  light  to  dark  blue  with  orange  border  and  a 
bright  title  letter.    The  cutout  from  the  six  sheet  is  mounted  on  compo  board  and  the  colors  match  the  banner.    The  prologue  was  a 

mechanical  doll  dance  dressed  up  with  a  little  allegory  done  by  a  pair  of  clever  children.    It  helped  to  get  the  crowd. 


522 


MOVING    PICTURE  WORLD 


August  1,  1925 


A  M etro-Goldwyn  Release 

THE  RAGAMUFFIN  CONTEST  WILL  HELP  JACKIE  COOGAN 
This  is  a  variant  on  the  impersonation  idea  and  was  originated  by  John  Hannon,  of  the 
Rex  Theatre,  Sumter,  S.  C.    A  prize  was  offered  for  the  most  ragged  child  and  all  were 
admitted  to  see  The  Rag  Man.    Only  these  nine  responded,  but  the  stunt  made  good. 


Larmour's  Hints 

On  Fancy  Fronts 

For  some  reason  M.  W.  Larmour,  of  the 
National  theatre,  Graham,  Texas,  is  unable 
to  get  out  good  photographs  of  his  fronts. 
He  cannot  afford  professional  negatives  and 
his  hand  camera  turns  up  prints  that  suggest  a 
too-warm  toning  bath,  but  he  sends  in  some 
good  suggestions,  though  the  pictures  will  not 
reproduce. 

The  most  elaborate  of  his  recent  efforts  was 
for  Peter  Pan.  This  is  built  in  a  shadow  box 
about  16  feet  long  and  four  feet  high,  with 
a  1x4  frame  in  front.  Instead  of  cloth  he 
uses  a  sort  of  sheathing  paper,  which  he  can 
purchase  very  cheaply  and  which  serves  for 
a  short  time  as  well  as  muslin.  For  Peter  he 
painted  the  front  frame  with  supporting  columns 
of  paper  with  a  tesselated  pavement  effect. 

Back  of  this  was  a  paper  backing,  painted 
blue  to  represent  the  sky.  This  was  cut  out 
for  the  title  and  a  moon,  the  latter  being  yel- 
low tissue  with  the  lettering  in  deep  green 
crepe  paper,  brush  shaded  with  blue.  Both  were 
lighted  from  behind. 

In  front  of  this  sky  were  placed  cutouts  of 
Peter  and  others  from  the  small  posters,  with 
artificial  flowers  and  vines  to  sketchily  sug- 
gest a  garden  effect. 

As  Mr.  Larmour  does  all  his  own  work,  the 
cost  was  very  small  and  the  effect  decidedly 
good. 

For  The  Dressmaker  from  Paris  he  copied 
the  mannequins  from  the  fashion  sheet  on  this 
production  and  mounted  them  on  top  of  a 
straight  banner,  lettered  with  the  title  and 
players.  The  dresses  were  done  in  vivid  colors 
to  contrast  with  the  plain  white  banner  let- 
tered in  red  and  black,  with  a  green  border. 

On  The  Goose  Hangs  High  he  used  an  oval 
banner  with  the  flapper  daughter  on  the  left 
facing  her  prim  mother  on  the  extreme  right- 
Here  the  card  was  a  light  yellow,  with  orange 
and  dark  blue  border,  orange  title,  outlined  in 
black,  and  a  row  of  silver  moons.  These  last 
were  made  by  varnishing  circles,  powdering 
them  with  aluminum  paint  when  nearly  dry 
and  burnishing  the  metal  when  fully  dried. 
This  is  a  wrinkle  we  do  not  recall  having 
reported  before. 


Making  it  Harder 

A  cutout  puzzle  of  Hoot  Gibson's  face  on 
a  circus  style  throwaway  was  the  exploitation 
for  Let  'er  Buck  at  the  Pullman  Theatre, 
Chaffee,  Mo.  All  you  had  to  do  to  get  a  pass 
was  to  paste  the  puzzle  together  neatly.  The 
neatest  fifteen  got  passes  to  later  shows. 

But  you  also  had  to  identify  the  star  by 
name,  and  to  make  this  part  more  difficult,  he 
was  connected  with  his  eight  previous  releases 
and  his  name  was  plastered  all  over  the  front 
of  the  theatre. 

No  one  contracted  brain  fever  solving  the 
mystery. 


Tattered  Kiddies 

for  The  Rag  Man 

Getting  away  from  the  Jackie  Coogan  im- 
personation, John  Hannon  gave  a  new  quirk 
to  an  old  idea  when  he  played  The  Rag  Man 
at  the  Rex  theatre,  Sumter.  He  offered  a  prize 
to  the  most  ragged  child,  and  four  boys  and  five 
girls  responded  to  the  rollcall  at  the  appointed 
time. 

The  chief  of  police  was  the  judge  of  the  con- 
test, and  an  unofficial  jury  of  several  hundred 
endorsed  his  verdict.  The  winner  was  given  a 
small  prize  and  all  of  them  were  awarded  a 
pass  to  see  the  picture. 

Nine  Were  Enough 

Nine  is  a  small  turnout,  even  in  a  small  town, 
but  they  drew  a  large  crowd,  and  seemed  to 
help  business. 

The  regular  lobby  stunt  was  a  display  of 
ragged  clothing  which  flapped  in  the  wind. 
When  there  was  no  wind  an  electric  fan  was 
turned  on  to  get  the  desired  movement. 

Now  that  vacation  time  is  here,  an  imper- 
sonation stunt  for  the  youngsters  should  be 
staged  on  any  picture  giving  half  an  excuse, 
and  this  ragamuffin  idea  is  new.  Use  that  if 
you  can  hitch  it  to  any  title. 


A  different  style  of  lobby  display  will  get 
you  better  attention.    Change  over. 


Flayed  to  Dad 

Next  year  remember  that  Frank  J.  Miller 
got  a  lot  out  of  Fathers'  Day  by  hooking 
the  newspaper  to  a  search  for  the  oldest 
man  in  Augusta,  Ga.  When  they  found  him 
they  let  him  invite  six  of  his  cronies  to  be 
his  guest  at  a  Monday  showing  of  Her 
Xight  of  Romance  at  the  Modjeska  Theatre. 

Any  man  who  could  show  that  he  was  85 
or  older  was  made  the  guest  of  the  house, 
but  he  got  no  party.  The  old  men  at  the 
County  Home  were  special  guests. 

Another  stunt  was  a  huge  painted  post- 
card which  was  displayed  in  the  lobby  the 
latter  half  of  the  previous  week,  addressed 
"To  Father,  all  over  the  World." 


A  Paramount  Release 

A  LOBBY  DISPLAY  ON  WELCOME  HOME  THAT  COST  $42.25 
Harry  Gould  made  this  for  the  Hippodrome  Theatre,  Fort  Worth,  Texas.    The  material 
cost  $15,  the  art  work  was  $25,  hauling  was  $2  and  tracing  paper  for  the  windows 
25  cents.    It  made  a  knockout  flash  and  can  be  used  again  with  a  little  painting. 


August  1,  1925 


MOVING   PICTURE  WORLD 


523 


Sold  Charley's  Aunt 
on  Numerous  Stunts 


A  Producers'  Distributing  Release 


HOW  THE  MODJESKA  WAS  DRESSED  FOR  CHARLEYS  AUNT 
Frank  J.  Miller,  of  Augusta,  Ga.,  spread  himself  on  this  farce,  and  the  house  front  was 
only  one  item  of  a  campaign  that  brought  him  an  astonishing  summer  business.  The 
large  signs  on  either  side  of  the  marquise  carried  laughing  record*. 


One  of  the  best  campaigns  on  Charley's  Aunt 
is  reported  by  Frank  J.  Miller,  of  the  Alod- 
jeska  theatre,  Augusta,  Ga.  He  knew  he  had 
something  that  was  able  to  make  good  for  the 
best  he  could  do,  so  he  shucked  his  coat  and 
hustled. 

One  of  his  best  stunts  was  worked  by  a 
female  impersonator  who  pulled  various  stunts 
three  days  before  and  during  the  run  of  the 
farce.  This  particular  one  was  to  call  from 
the  grand  stand  to  one  of  the  favorites  of  the 
local  team.  This  player,  previously  coached, 
called  back,  "On  my  word.  It's  Charley's  Aunt, 
from  Brazil,  where  the  nuts  come  from." 

The  Aunt  promptly  rushed  on  the  field  and 
embraced  him,  and  then  was  introduced  to  the 
large  crowd  as  being  the  guest  of  the  Mod- 
jeska. 

The  impersonator  was  also  perambulated  in 
an  old-fashioned  horse-drawn  carriage  with  a 
venerable  darkey  driver.  She  handed  out  cards 
at  dismissal  time  around  the  schools  and  did 
not  overlook  the  downtown  district.  By  the  end 
of  the  second  day  practically  everyone  in  town 
had  seen  her. 

During  the  showing  times  she  sat  in  a  rocker 
in  front  of  the  theatre,  busily  knitting,  appar- 
ently oblivious  of  the  crowds  she  was  attract- 
ing. 

The  lobby  was  masked  in  with  compo  board 
with  a  black  cat  painted  either  side  of  the 
entrance.  Over  the  door  was  "Enter  for  laugh- 
ing purposes  only"  with  the  title  and  other 
catchlines.  Above  this  was  a  shadow  box  the 
width  of  the  opening,  containing  nine  black  cats 
silhouetted  against  vari-colored  lights  set  be- 
hind them.  Larger  black  cats  were  on  either 
■end  of  the  marquise.  On  either  side  of  the 
marquise,  against  the  house  front,  was  a  ban- 
ner with  an  opening  masked  by  scrim,  back  of 
which  were  phonograph  horns,  the  laughing 
record  being  used.  These  read :  "Inside  they 
are  laughing  at  Charley's  Aunt." 

Mr.  Miller  obtained  a  special  permit  to 
parade  a  small  boy,  a  black  cat  and  six  black 
kittens  around  the  street.  It  would  be  interest- 
ing to  know  how  he  induced  the  cats  to  follow 
the  kid.  The  boy,  of  course,  carried  the  usual 
sign  to  the  effect  that  Charley's  Aunt  was 
enough  to  make  a  cat  laugh. 

A  large  department  store  let  in  a  large  cat 
with  animated  head  and  tail,  and  smaller  cats 
were  landed  in  numerous  other  stores. 

And  over  it  all  was  spread  the  idea :  "You'll 
forget  the  hot  weather  when  you  see  Charley's 
Aunt  at  the  Modjeska,  the  coolest  spot  in 
town." 


It's  not  only  the  racing  titles  that  can 
use  riders.  A  girl  in  a  very  toppy  riding 
habit  perambulated  Boston  recently  in  the 
interest  of  The  Sporting  Venus  at  the  State 
Theatre.    She  got  them  in  by  the  bunch. 


Qot  Them  Laughing 
Before  They  Entered 

Often  a  lobby  stunt  will  prove  to  be  as 
good  as  a  prologue  in  getting  the  patron  in 
the  right  frame  of  mind.  W.  Irvin  found  this 
to  be  the  case  the  half-week  he  played 
Charley's  (Aunt  at  the  Imperial  Theatre, 
Charlotte,  N.  C. 

His  main  lobby  attractor  was  a  black  cat 
five  feet  high,  lettered  with  the  title  and  the 
familiar  "It's  enough  to  make  a  cat  laugh." 
The  mouth  of  the  cat  was  masked  with 
scrim,  which  permitted  the  laughing  record 
to  filter  through.  Patrons  came  up  to  the 
box  office  with  their  laugh  already  started, 
and  went  in  to  see  the  picture  in  the  proper 
frame  of  mind. 

As  Mr.  Irvin  had  not  used  the  record  on 
Harold  Lloyd  pictures,  it  was  brand  new 
and  the  first  couple  of  days  it  not  only 
halted  the  pedestrian  but  vehicular  traffic 
was  stopped  while  the  drivers  tried  to  figure 
it  out.  The  stunt  was  worth  a  lot  of  extra 
money  to  the  house  and  the  comedy  played 
to  the  best  business  in  more  than  six  months. 

The  lobby  idea  was  supplemented  by  a 
street  worker;  a  man  dressed  as  a  woman, 
who  carried  a  suit  case,  properly  labeled, 
and  a  basket  of  tagged  nuts.  Some  1,200 
of  these  were  given  out,  as  well  as  1,000 
heralds,  and  the  perambulator  supplemented 
this  with  a  lot  of  breezy  talk  as  he  went 
along  the  streets  and  through  the  stores. 

For  a  clincher,  a  display  advertisement 
was  used  the  Sunday  before  the  opening. 
As  it  is  not  customary  to  advertise  the  last- 
half  attraction  on  Sunday,  this  simple  stunt 
carried  an  unusual  amount  of  conviction. 


Chinese  Curios 

Sold  Chin  Chow 

Selling  Chu  Chin  Chow  is  largely  a  matter 
of  selling.  You  can't  get  it  off  to  a  good 
start  with  the  usual  campaign.  You  must 
sell  the  difference  in  style  and  create  an 
atmosphere.  Earl  Settle  did,  and  made  money 
with  the  title. 

He  created  an  Oriental  atmosphere  in  the 
foyer  for  four  days  in  advance,  being  aided 
by  a  wealthy  resident  of  Oklahoma  City  who 
is  an  enthusiastic  collector  of  Oriental  art 
treasurers.  He  put  his  collection  at  the  dis- 
posal of  Settle  and  the  latter  changed  the 
lobby  of  the  Capitol  into  an  Oriental  cozy 
corner  in  advance  of  the  showing. 

No  Cost  for  Loan  of  Antiques 

A  wonderful  inlaid  cabinet  was  the  center- 
piece, and  this  was  filled  with  rare  porce- 
lains. Teakwood  and  ebony  chairs  and 
tabourets  were  disposed  in  front,  with 
Chinese  rugs  for  drapes.  The  value  of  the 
collection  ran  well  into  five  figures,  yet  the 
loan  was  made  at  no  cost  as  the  collector 
was  proud  to  exhibit  his  treasures. 

Most  of  this  display  was  made  in  the 
foyer,  but  the  open  doors  permitted  the  ob- 
jects to  be  seen  from  the  street.  In  the 
lobby  proper  two  sphinxes  guarded  the  box 
office,  standing  on  cedar  chests.  They  were 
not  Chinese,  but  they  were  effective  and 
helpful.  Further  front  a  cutout  from  the 
sheet  was  centered  and  flanked  on  either 
side  wall  by  cutouts  from  the  threes.  Red  and 
amber  lighting  aided  the  effect  at  night. 

With  a  comparatively  small  newspaper 
campaign  the  picture  was  put  over  to  a 
handsome  profit. 


Quessed  on  Stills 

Most  identification  stunts  are  based  on 
star  portraits,  but  Norman  W.  Pyle,  a 
Metro-Goldwynner,  worked  it  more  effective- 
ly on  a  still.  He  ran  a  picture  in  the 
Morgantown,  W.  Va.,  Post  and  offered 
tickets  for  the  identifications.  The  scene 
was  from  Zander  the  Great,  shortly  to  play 
at  the  Metropolitan  Theatre,  so  everyone 
guessed  Marion  Davies,  but  they  studied 
the  press  stories  to  get  the  other  names. 


A  First  National  Release 


A  CLEVER  UNDERLINE  DISPLAY  FROM  THE  CIRCLE 
Ace  Berry,  of  the  Circle  Theatre,  Indianapolis,  used  this  foyer  design  for  the  advance 
on  Chickie.    Each  block  is  of  a  different  color,  with  a  cutout  from  the  one-sheet  atop. 

It  made  a  fine  flash  and  helped  to  a  literally  enormous  business. 


524 


MOVING   PICTURE  WORLD 


August  1,  1925 


A   United  Artists  Release 

TWO  GOOD  POSTERS 
The  Oriental   picture  lends 

Milwaukee  Theatre,  Milwaukee,  does  not  have  to  wait  for  a  self -suggestor.    He  does 
capital  work  every  week,  though  few  photograph  well  on  account  of  the  color. 


ON  THE  THIEF  DONE  BY  SHIRBY  YOUNGBECK 
itself   to   striking   designs,   but   the  house   artist   of  the 


Exhibitor  "Uncle" 

Likes  His  Title 

Because  of  his  genial  ways,  Thomas  Sher- 
lock, of  the  Castle  Cinema,  Northwitch,  Eng- 
land, is  known  to  the  youngsters  as  "Uncle 
Tom,"  and  gradually  everyone  has  come  to 
think  of  him  by  the  same  title. 

He  is  proud  of  the  name  and  clever  enough 
to  realize  its  commercial  value,  so  his  bill- 
boards, erected  along  the  roads  leading  into 
town,  carry  the  title,  as  shown  in  a  cut  on  this 
page.  Being  a  First  National  fan,  he  adver- 
tises his  showing  of  that  brand. 

You  never  heard  of  a  grouch  being  called 
"Uncle"  by  others  than  those  who  have  to 
through  relationship  It's  as  much  of  a  title  of 
affection  as  it  is  a  certification  of  good  fellow- 
ship, and  to  be  held  in  such  popular  esteem 
is  a  business  asset  as  well  as  a  matter  of  pride. 
We  don't  blame  him  for  going  to  the  billboard 
with  his  title. 


in  the  paper,  with  pictures  of  three  cf  the 
girls  to  liven  it  up. 

The  Press  threw  in  a  box  on  the  page  con- 
taining the  day's  instalment  of  the  sequel  stat- 
ing that  the  picture  made  from  the  original 
story  was  to  be  seen  at  the  Stillman,  and  also 
printed  a  two  column  scene  cut. 

Everyone  who  read  that  page  was  interested 
in  Chickie.  It  was  the  best  sort  of  hand-picked 
advertising,  and  well  worth  the  slight  trouble 
involved  in  showing  the  picture  in  the  private 
projection  room. 

Malaney  helped  along  with  a  two  inch 
streamer  ad  across  the  bottom  of  the  page, 
and  all  told  managed  to  get  winter  business 
in  a  summer  temperature. 


"Truth  Well  Told" 
Is  Shimon  Slogan 

Louis  C.  Shimon,  of  the  Milwaukee  theatre, 
Milwaukee,  Wis.,  has  sent  in  a  number  of 
clever  poster  and  card  designs  done  by  Shirby 
Youngbeck,  the  staff  artist,  but  most  of  these 
will  not  reproduce  since  the  camera  will  not 
yield  the  color  values  and  the  photographs  sel- 
dom are  satisfactory.  We  show  on  this  page 
two  designs  on  The  Thief  of  Bagdad  which 
came  through  better  than  usual. 

Mr.  Shimon  also  sends  in  a  rubber  stamp 
impression  reading  "Truth  Well  Told"  with 
the  name  of  the  house  in  a  surrounding  circle. 
This  is  the  slogan  of  the  Advertisers'  Club  of 
the  World,  of  which  he  is  a  member,  and  all 
Theatre  posters  are  stamped  with 
It  is  also  played  up  in  the  press 


Milwaukee 
this  design 
work. 


Helps  the  House 


He  writes  that  it  has  materially  helped  the 
house.  Good  pictures  are  offered  merely  as 
"good"  and  not  "great,"  and  lair  pictures  are 
slid  over  without  lying,  with  the  result  that 
they  can  make  a  clean-up  with  the  big  pictures 
and  do  not  lose  business  on  the  others,  since 
the  uniform  use  of  "good"  is  just  as  good 
as  the  uniform  use  of  "great"  while  leaving 
the  latter  to  collect  extra  business. 

Mr.  Shimon  writes  that  if  any  manager  de- 
sires to  correspond  with  him  on  this  matter 
he  will  be  glad  to  explain  his  methods  and 
tell  results.  Years  ago  George  Bleich  built  a 
wonderful  following  on  this  policy.  It  is 
just  as  good  today;  perhaps  better,  for  the 
public  has  grown  wiser  meantime.  Whv  not 
drop  Mr.  Shimon  a  line? 


Like  a  Church 

Salamanaca,  N.  Y.,  is  small  enough  to  rely 
on  the  church  bells,  and  so  the  bells  were  used 
to  put  over  The  Hunchback  of  Notre  Dame. 
A  large  bell,  obtained  from  the  local  railroad 
shops,  was  hung  over  the  marquise  and  was 
rung  thirty  and  fifteen  minutes  before  the 
showing  of  the  picture  at  the  Andrews 
theatre. 

The  free  taxi  if  it  rains  stunt  also  was 
used,  but  it  didn't  rain. 


Flapper  Preview  is 
Qood  Chickie  Angle 

M.  A.  Malaney,  of  the  Love  Theatres  in 
Cleveland,  pulled  an  extra  good  one  on  Chickie 
at  the.  Stillman  theatre. 

He  knew,  of  course,  that  Chickie  is  pre- 
eminently a  flapper  picture.  He  knew,  too, 
that  the  Geveland  Press  is  running  the  sequel 
to  the  story. 

Selected   Ten  Flappers 

He  permitted  the  editor  to  select  ten  typical 
flappers,  for  whom  he  gave  a  special  advance 
showing  of  the  picture.  Then  they  were  asked 
if  Chickie  came  up  to  their  idea  of  the  modern 
girl.  Six  said  "yes"  and  four  took  the  nega- 
tive, but  all  ten  were  quoted  in  a  long  story 


UNCLE  TOM  SHOWS  ARE  SOMETHING  ELSE  IN  WALES 
They  are  not  the  once  familiar  "Tom  show"  of  the  Stowe  story,  but  the  capitalization 
of  a  title  bestowed  by  th 
witch,  Wales.  The 


i  kiddies  on  Thomas  Sherlock,  of  the  Castle  Cinema,  North- 
kids  started  it,  but  now  he  is  "Uncle  Tom"  to  everyone. 


August  1,  1925 


MOVING   PICTURE  WORLD 


525 


Strong  Dog  Story 

an  Aid  to  Raffles 

Making  a  dog  story  the  chief  stunt  for 
Raffles  at  the  Isis  Theatre,  Grand  Rapids, 
Mich.,  F.  R.  Cleaver,  a  Universalist,  helped 
put  over  the  stunt  in  a  way  that  made  for  real 
advertising. 

Through  the  friendship  of  the  general  man- 
ager of  the  Consolidated  Theatres,  the  Chief 
of  Police  was  sold  on  the  story  and  prom- 
ised his  help  to  put  it  over.  He  was  the  only 
outsider  in  the  secret. 

Shortly  before  the  showing  of  the  House 
Peters  picture  at  the  Isis,  a  truckman  drove 
up  to  Police  Headquarters  with  a  strong  box 
which  he  said  he  had  received  from  two  men 
who  were  standing  beside  a  broken  down  auto- 
mobile some  distance  out  of  town.  One  of 
the  men  started  to  ride  in  with  him,  but  was 
unaccountably  missing  when  town  was  reached. 
This  looked  suspicious,  so  he  brought  the  box 
direct  to  the  police. 

Discovering  the  stencil  of  the  U.  S.  Quarter- 
master's Department  almost  obliterated  by  dirt 
and  age,  the  Chief  called  up  Camp  Custer,  but 
was  told  that  no  such  box  was  missing. 

The  police  reporters  were  given  the  story 
as  more  or  less  of  a  mystery,  and  they  all 
carried  stories  the  next  morning.  Through 
the  forenoon  efforts  were  made  to  claim  the 
box  and  remove  it,  but  at  last  the  box  was 
claimed  by  C.  Hurd,  of  the  Isis,  who  ex- 
plained that  it  contained  the  film  of  Raffles, 
also  50  bottles  of  perfume,  as  many  packages 
of  toilet  powder  and  other  articles  intended 
to  be  given  out  as  souvenirs  on  the  picture. 
He  announced  that  the  combination  had  been 
lost  and  that  he  would  pay  a  reward  to  any- 
one who  would,  open  the  box  before  the  pic- 
ture was  due  to  open,  adding  that  the  sou- 
venirs would  be  distributed  to  those  who  might 
be  in  the  lobby  when  the  box  was  opened. 

For  several  days  the  box  stood  in  the  lobby 
where  all  who  wished  might  try  their  luck 
with  the  combination. 

Saturday  morning  Mr.  Hurd  came  out  with 
the  announcement  that  if  the  box  were  not 
opened  by  noon  he  would  dynamite  it,  if  nec- 
essarry,  to  get  the  films,  but  that  he  had  sent 
for  a  safe  expert. 

Naturally  this  crowded  the  lobby  at  noon 
when  the  expert  went  to  work.  He  opened 
the  box  with  little  delay,  since  he  had  the  com- 
bination and  only  worked  on  it  long  enough  to 
make  it  look  difficult. 


A  Paramount  Release 


A  SPIRITED  PAINTING  SOLD  THE  SPANIARD  IN  BIRMINGHAM 
This  is  a  two-plane  setting  used  in  the  lobby  of  the  Galax  Theatre  by  Rodney  Bush. 
The  toreador  and  bull  are  set  in  advance  of  the  background.     On  the  backing  the 
ornamental  column  not  only  saves  detail  work,  but  it  permits  the  use  of  the  space  a* 
a  mount  for  the  stills  of  this  production. 


The  films  were  found  to  be  intact  and  the 
souvenirs  were  handed  out,  as  promised.  But 
fearful  of  a  real  Raffles,  Mr.  Hurd  had  put 
the  things  in  only  that  morning.  He  was  tak- 
ing no  chancer. 

The  stunt  gave  several  good  news  stories 
and  made  for  real  interest  so  the  picture  went 
over  to  big  business. 


Mr,  Larmour's  Idea 
On  Cooling  Appeal 

It's  a  little  late  for  this  season,  but  it  will 
pay  to  remember  next  Spring  that  M.  W. 
Larmour,  of  the  National  Theatre,  Graham, 
Texas,  cools  his  house  with  fans  and  psy- 
chology. 

He  switches  to  "The  Cool  National"  just 
before  Texas  warms  up,  and  he  starts  his  fans 
about  a  week  before  they  really  are  needed, 
so  that  some  people  will  complain  that  the 
house  is  too  cold.  That  idea  persists  after 
the  weather  warms  up,  and  the  tradition  of 
cold  house  is  carried  through  the  summer 
with  a  perceptible  improvement  in  business. 
But  Mr.  Larmour  says  it  is  as  bad  to  turn  the 
fans  on  too  soon  as  too  late. 

You  may  be  interested  in  his  annual  adver- 
tisement. This  year  it  ran  as  two  thirds  of 
a   three   sevens.    It   runs : 


A  Fox  Release 

USING  A  TWENTY-FOUR  SHEET  TO  REINTRODUCE  TOM  MIX 
Don  Nichols,  of  the  Paris  and  Savoy  Theatres,  Durham,  N.  C.,  had  not  run  a  Mix 
picture  recently  so  he  used  the  entire  sheet  for  Riders  of  the  Purple  Sage  when  he 

played  that  title  at  the  Paris.    It  worked  better  than  any  smaller  display. 


WHY  THE  NATIONAL  IS  ALWAYS 
COOL : 

1.  Every  Minute  the  Air  Is  Changing. 

As  you  enter,  notice  how  pure,  sweet  and 
cool  the  used  air  remains.  We  draw  it 
from  the  shady  side  of  the  building,  from 
under  the  spreading  limbs  of  a  large  oak 
and  blow  it  through  the  theatre  to  the 
street.  But  first  it  passes  through  our 
cooling  and  cleaning  plant. 

2.  All  Air  Entering  the  National,  Is  Washed, 
Cooled  and  Dried. 

In  the  right  hand  wall  near  the  screen 
you  can  see  an  eight  foot  blow  fan.  The 
air  from  this  fan  is  drawn  from  the  shade, 
through  sprays  of  cold,  circulating  water, 
dried,  and  delivered  to  you. 

3.  An  Abundance  of  Ceiling  Fans  Keep  this 
Pure,  Cold  Air  Stirred  Up,  Blowing  It  to  All 
Parts  of  the  Theatre. 

You  sit  in  a  slow  moving  breeze  of  washed 
and  cooled  air,  and  also  receive  a  direct 
breeze  from  the  ceiling  fans  overhead. 

Note:  To  Those  Who  Find  the  National  Too 

Cold. 

If  you  do  not  sit  directly  under  the  ceil- 
ing fans,  you  will  still  get  the  clean,  cool 
air  from  our  air  washing  plant  without 
the  direct  draft  from  the  ceiling  fans 
overhead. 


Tried  Prologues 

Newburgh,  N.  Y.,  got  its  first  taste  of  the 
prologue  idea  on  Code  of  the  West,  when 
Charles  R.  Hammerslough,  of  the  Broadway 
Theatre,  used  two  costumed  singers  offering 
West  of  the  Great  Divide  in  a  scenic  set- 
ting. The  people  liked  the  idea,  and  it 
helped  to  draw  business. 

As  a  by-product  cards  were  tied  to  auto- 
mobiles reading  that  the  recipient  had 
violated  the  Code  of  the  West,  and  sum- 
moning him  to  see  the  picture.  It's  a  bit 
old,  but  it  was  new  in  Newburgh,  where 
they  are  just  waking  up. 


The  title  writing  contest  did  so  well  for 
Janice  Meredith  it  has  been  shunted  over  to 
Zander  the  Great  in  towns  where  it  was  not 
worked  on  Janice.  Giving  a  newspaper  a 
set  of  tickets  for  prizes  also  enabled  the 
Columbia  Theatre,  Sharon,  Pa.,  to  edge  in 
the  crossword  puzzle.  Digging  still  further 
back,  an  orphan's  matinee  was  given,  all  of 
which  helped  Zander  to  pay  the  rent. 


II 


526 


MOVING    PICTURE  WORLD 


August  1.  1925 


Page  AdMelped 

Prolong  the  Run 

Getting  Charles;  Aunt  for  its  first  show- 
ings in  the  StjJC"  the  I  si  s  Theatre,  Cedar 
Rapids,  la.,  not  only  got  a  week  of  big  busi- 
ness but  got  two  extra  days  for  the  final 
clean-up.  One  of  the  big  selling  points  was 
a  well-handled  full  page  that  preceded  the 
showing.    This  was  mostly  cut  and  title,  with 


A  Producers  Distributing  Release 


A  WINNING  FULL  PAGE 

the  result  that  the  sales  talk  is  all  read,  be- 
cause there  is  comparatively  little  of  it.  It 
does  not  take  a  page  of  argument  to  sell 
this  comedy,  but  a  splash  page  will  sell  the 
argument  through  the  creation  of  a  sense  of 
bigness,  and  so  cut  it  better  than  more  copy. 
The  halftone  did  not  come  through  very  well, 
but  it  is  reasonably  clear  and  gets  the  idea 
of  the  character  over,  but  with  all  its  years 
in  stock  Charley's  Aunt  is  too  well  known  to 
be  dependent  upon  any  one  factor.  In  this 
display  we  particularly  like  the  boxing  in 
of  the  main  copy.  Taken  by,  large  and  side- 
ways this  is  an  unusually  good  display. 


Strong  Display  in 
Simple  Typography 

This  50  by  6  from  the  Rialto  Theatre,  Bur- 
lington, la.,  is  far  from  being  a  good  ex- 
ample of  artistic  typography;  indeed  it  is 
quite  the  reverse,  and  yet  it  is  not  without 
its  interesting  points.  It  gives  an  excep- 
tionally strong  display  to  Meighan's  name; 
and  most  of  the  selling  will  be  done  through 
Meighan  rather  than  his  play.  There  is  some 
lost  space  over  at  the  left,  where  it  does  not 
count  as  white  space  attractor,  and  a  column 
might  have  been  saved  without  losing  any  of 
the  effect.  The  rule  work  is  part  of  the  at- 
tention-getting appeal.  It  does  not  mean  any- 
thing and  does  not  form  any  particular  de- 
sign, and  yet  the  six  point  rule  gives  a  real 
sense  of  strength  to  the  space.  It  seems  to 
belong  as  much  as  the  type,  chiefly  because 
of  its  boldness.  It  might  have  helped  had 
the  "Filmed  in  the  picturesque  coal  fields  of 
Alabama"  been  shoved  over  to  the  left,  under 
the  sales  talk,  which  would  have  permitted 
a  better  spacing  between  the  title  and  Miss 
Lee's  name,  but  it  does  not  matter  much, 


since  Meighan's  name  has  already  won  at- 
tention for  the  space  and  you  cannot  well 
overlook  the  rest  if  you  are  interested  in  this 
star.  The  placement  of  the  small  features  is 
unusual,  but  it  is  good,  since  it  gives  them 
more  importance  than  they  could  have  gained 
below  the  star  name.  Below  they  would 
have  been  the  tail  to  the  dog.  Above  they 
seem  to  be  more  important.  Generally  this 
placement  would  pull  the  layout  out  of  shape. 
Here  it  has  a  reverse  effect.  It  actually 
helps.  It's  not  a  "pretty"  advertisement,  but 
it  is  a  good  seller,  and  therefore  a  good  ad- 
vertisement. It  was  framed  by  Harold  D. 
Barnes,  the  manager. 


Uses  Local  Events 

to  Scale  Up  Sally 

Tell  a  man  that  a  thing  is  six  feet  tall  and 
he  will  have  a  better  idea  of  the  height  than 
if  you  mentioned  two  meters.  On  the  same 
line  N.  L.  Royster,  managing  director  of  the 
Broadway  Theatre,  Charlotte,  N.  G,  uses  two 
local  happenings  as  his  measuring  stick  for 
Sally  in  an  effective  two  fives.  The  lower 
part  of  the  space  is  worded  to  suggest  a  per- 
sonal appearance,  which  we  do  not  believe 


TWO  BIG  EVENTS 


Have  taken  place  in  the  city  of  Charlotte 
this  year  The  Grand  Auto  Races  and 
the  Mecklenburg  Pageant,  both  of  which 
were  wonderful  successes. 


THE 

THIRD  BIG  EVENT 

will  take  place  Monday,  June  first,  when 
that  very  charming  young  lady 

"SALLY" 


will  make  her  bow  to  the  citizens  of 
Charlotte.  She  will  distribule  beautiful 
photos  of  herself  to  those  who  see  her. 
Get  ready  and  be  on  time  She 
rive  promptly  at  I  P  M  June  1*1 


/ill  ar- 


A  Special  Reverse 

for  Qreat  Divide 

This  display  from  the  Sun  Theatre,  Omaha, 
does  not  seem  to  be  press  book  stuff,  but  a 
locally  drawn  title  plate,  very  appropriate 
when  you  realize  that  the  design  is  that  of 
an  Indian  blanket.  It  escapes  the  usual  ob- 
jection to  reverse  by  being  so  large  that  it 
cannot  be  mudded  in.    As  printed  it  is  a 


THIS 
WEEK 


ENDING 
FRIDAY 


BPECIAL  KASTER  WEEK  ATTBACTION 


ALICE  TERRY 

IN  ONE  OF  AMERICA'S  GREAT/EOT  LOVE  STORIES 


WHILE  THREE  MEN 
FOUGHT  TO  OWN 
HER,  SHE  STOOD 
AT  WY 

<  A  lonrlj  fbi  m  th«  p#nl- 
mi  Und*  at  Um  WmL 
Thej  pUjed  tt  card*  for 
her  «mL  Acfeantura  u*»t 
hart  gripped  UmmxmuvU 
t  ne  tba  «U«a  thrill  afta 
i  gUmmm  film. 


GREAT 
DIVIDE 


WITH  A  tH-EWVW  ftrrroiTTPO  CAfT  UtCLUDDTO 

CONWAY  TEARLE 


rwo  reels  or  son  run 

WILL  ROGERS 


|  "Goo  Whiz  Gonevi.vo' 


.-(  Fi'rjr  National  Release 

SELLING  SALLY  STRONGLY 

was  intended.  What  is  meant  is  that  rotos  are 
to  be  given,  but  some  are  apt  to  show  up 
with  the  idea  that  Colleen  Moore  will  be 
there,  too,  to  hand  them  out.  It  would  have 
been  better  to  have  made  this  a  little  more 
definite,  but  the  general  idea  of  the  space  is 
capital  and  stacking  Sally  up  against  the  auto 
races  and  the  pageant  will  do  more  to  sell 
that  production  than  the  flashiest  full  page 
ad  ever  slipped  into  a  form.  A  full  page  is 
just  cuts,  but  the  auto  race  is  a  definite  and 
tangible  standard  of  comparison.  Ten  inches 
did  more  selling  than  the  average  page.  is  ; 

STARTING  SUNDAY 


A  Met  ro-Qoldwyn  Release 

A  SPECIAL  PLATE 

strong  black,  which  materially  helps  the  ef- 
fect, but  such  bold  lettering  cannot  be  wholly 
lost  even  in  a  weak  grey,  and  it  is  particu- 
larly effective  in  that  it  throws  into  promi- 
nence a  title  that  already  has  been  sold  to 
the  possible  patrons  through  its  long  stage 
use.  In  general  the  type  is  well  laid  in.  The 
section  starting  "while  three  men — "  is  in 
all  ca'ps,  but  there  are  not  more  than  three 
words  to  the  line  and  these  are  well  spaced, 
so  even  this  is  not  as  objectionable  as  usual. 
Using  light  Roman  above  and  below,  the  star 
name  gives  a  display  to  Miss  Terry  that 
could  not  come  from  the  use  of  any  size  of 
full  face  for  the  lesser  lines,  and  while  here 
an  upper  and  lower  would  have  been  better, 
the  lines  are  not  important  and  their  partial 
1  iss  does  not  affect  the  general  result.  This 
is  a  three  elevens  and  we  think  the  Sun  got 


Felix  the  Cat,  "Felix  Baffled  by  Banjos." 


"TO  WOIBIU 

la  tut  inwi  nasoi  * 


THOMAS  MEIGHAN 


"Coming  Through" 

With  LI  LA  LEE  *»Z£Vc* 

■M*  M  CU. 

Pum*d  Ib  um  FktwMqM  Owl  T*IA*  *t  Alabta* 

Last  Nfcht  Saturday,  Elinor  Glyn's  "HOW  TO  EDUCATE  A  WIFE,"  Benefit  American  Ufion. 


Faclaf  a  hoetilt,  lawltaa  mirui.j  camp,  Dfhtuaj  for  mcccia, 
honor  and  a  girl't  love— Tons  my  comta  through  with  a  amaah- 
Af  bit 


A  Paramount  Release 

A  STRIP  IN  WHICH  THE  SMALL  STUFF  RIDES  AT  THE  TOP 


August  1,  1925 


MOVING   PICTURE  WORLD 


527 


what  it  was  paying  its  money  for — a  good 
display.  A  little  hand  lettering  would  have 
made  this  space  floppy,  but  type  throws  it 
well  up,  and  offers  greater  strength.  The 
Sun  could  well  afford  the  services  of  a  staff 
artist  did  it  consider  hand  lettering  desirable, 
but  it  knows  better  than  to  hand  letter  where 
type  does  better. 


This  Ad  Sells  on 

the  Qriffith  Play 

Most  theatres  have  sold  Isn't  Life  Wonder- 
ful on  the  strength  of  the  producer's  name, 
but  the  Hippodrome  Theatre,  Baltimore, 
plays  up  the  name  and  then  adds  the  criti- 
cism from  the  Telegram-Mail,  of  New  York, 
set  into  the  cut.  This  cut  seems  to  have 
been  locally  produced,  and  works  out  very 
well. 


HIPPODROME 

DWGRI 

'T  LI 
DER 


*  PRESENTS 


WON 

i>f  Simple.  Romanes,  of  Zone,  and  Potatoes " 


A  United  Artists  Release 

NAME  AND  CUT 

We  like  this  selling  angle.  This  picture  is 
so  different  from  the  usual  product  that  some 
advance  explanation  is  essential  if  the  patron 
is  not  to  be  disappointed,  and  the  line  "A 
simple  romance  of  love  and  potatoes"  backs 
up  the  comment  of  the  reviewer  and  gives 
the  prospect  some  idea  of  what  to  expect. 
Having  some  idea,  he  is  better  able  to  appre- 
ciate this  excursion  into  untrodden  fields.  The 
better  you  educate  your  clients,  the  better 
they  will  be  pleased.  Get  them  in  expecting 
to  see  the  usual  Griffith,  show  them  some- 
thing entirely  different,  and  before  they  have 
had  time  to  get  used  to  it,  they  have  decided 
that  they  do  not  like  it.  Play  on  the  pro- 
ducer, but  prepare  your  patrons  for  some- 
thing unusual. 


Hand  Lettering  is 
Hurtful  to  Display 

Here  is  another  example  of  a  poorly  let- 
tered display  from  Lowe's  Valentine  Theatre, 
Toledo.  The  artist  gave  it  up  on  the  quoted 
speech  below  the  head,  but  the  printer  was 
right  with  him — he  set  it  in  all  caps.  The 
rest  looks  as  though  the  space  had  been 
slapped  together  in  a  hurry,  for  the  lettering 
is  sloppy  in  the  extreme,  and  the  spacing  is 
almost  inexcusable  in  spots.  Probably  the 
average  reader  will  know  that  the  panel  is 
trying  to  tell  him  that  there  is  a  Charley 
Chase  comedy,  a  cross  word  puzzle  film  and 


the  news  reel,  but  what  it  announces  is  "A 
Charley  Chase  comedy,  Crossword  News." 
With  all  that  space  at  command,  there  was 
plenty  of  room  for  a  better  exposition  of 
the  added  attractions,  but  it  looks  as  though 
it  had  been  put  in  by  one  of  the  ushers.  It's 


A  TENDER  LOVE  DRAMA  FOB  AIL  THE  WOBID  TOjEE/ 

^  m  ^^fc.  k    A     A  STOCy  OF  THE  MUSIC 

WMm  MD  ALLS  OF  OEAO  OL'  LUNNOn' 


A  First  National  Release 

ROOM  FOR  IMPROVEMENT 

a  shame  to  waste  four  nines  like  this,  even 
though  Norma  Talmadge  probably  sold  the 
show  on  her  name  alone.  If  she  can  do 
that,  it  would  have  been  better  to  have  left 
out  the  rest,  rather  than  offer  such  a  mess. 
The  Valentine  does  good  type  work  now  and 
then.  It  is  a  pity  it  does  not  hold  the  artist 
to  his  proper  place. 


Qets  Title  Over 

With  Little  Copy 

This  space  from  Loew's  Theatre,  Nash- 
ville, Tenn.,  is  mostly  plan  book  cut,  but 
when  the  cut  can  sell  the  idea  of  Husbands 
and  Lovers  so  well,  it  is  scarcely  necessary 
to  add  much  copy.  The  sale  is  made  through 
the  cut,  with  the  announcement  of  the  fea- 
tured players  to  add  to  the  interest.  But  the 
house  and  the  printer  made  a  workmanlike 
job  of  packing  in  the  type,  and  it  makes  a 
nice  three  tens  with  a  minimum  of  effort. 


LOEWS 


Lew  Cody,  Lewis  Stone  and  Florence  Vidor 


W  S  MA&AZ1NE 
CBOMWOBD  N 


PARIS  CREATIONS 
HOPE  HAMPTON  , 


-EXCUSE  ME."  with  Noma  Shearer  and  Conrad  Nagel 


J 


You  have  the  girl  the  proffered  heart  and 
the  wedding  ring.  Of  course  you  know  the 
censors  will  insist  upon  the  wedding  ring, 
but  the  situation  suggests  that  it  has  inter- 
esting points  and  the  chances  are  that  you 
are  sold  before  you  come  upon  the  three 
line:  "Something  new  about  lovers.  Some- 
thing new  about  husbands.  Something  new 
about  Wives."  You  scarcely  need  that,  but 
it  certainly  does  not  hurt. 

This  Double  Frame 
Qives  Prominence 

Frank  H.  Burns,  of  the  Beacham  Theatre, 
Orlando,  Fla.,  sends  in  a  strong  small  ad  on 
Forty  Winks  in  which  he  gets  a  powerful 
kick  out  of  a  double  frame.  The  space  is 
only  a  three  sixes,  but  a  quarter  page  would 


A  paramount  Release 

VERY  EFFECTIVE 

have  given  no  better  display.  The  founda- 
tion is  from  the  plan  book,  but  Mr.  Burns 
has  worked  the  cut  out  to  get  something  en- 
tirely different.  He  handles  white  space 
about  as  well  as  anyone  we  know  of,  and  he 
knows  the  value  of  cutting  into  the  space  to 
get  extra  attention.  Both  the  house  name 
and  the  "Today  only"  strike  the  eye  the  first 
thing,  though  it  is  the  odd  cut  which  probably 
gets  the  most  attention.  That  small  line  at 
the  bottom  of  the  space  reads,  "Personally 
endorsed  as  a  peach  of  a  fun  film  for  every- 
one," and  the  small  letters  inside  the  inner 
frame  are  jazz  copy  urging  everyone  to  be 
sure  and  see  it.  He  does  not  try  to  tell  what 
it's  all  about.  He  has  the  reading  notices  to 
look  after  this.  This  space  comes  to  cash  in 
on  the  advance,  and  it  did  just  what  was  re- 
quired of  it.  It's  a  nice  example  of  open 
spacing,  but  most  of  his  displays  are  that. 


A  First  National  Release 

TELLS  ITSELF 


Sold  Extra  Star 

Because  His  Supreme  Moment  and  The 
Sporting  Venus  have  the  same  players,  E. 
Irvin  of  the  Imperial  Theatre,  Charlotte,  N. 
C,  made  the  most  of  the  fact  that  The 
Sporting  Venus,  which  he  was  playing,  has 
one  more  star  than  the  other  picture.  He 
did  not  come  right  out  and  say  this,  but  he 
played  up  his  cast  in  larger  newspaper 
spaces  than  usual  and  the  people  got  the 
idea  that  if  Venus  required  one  more  star 
than  a  Supreme  Moment,  it  must  be  a  better 
picture. 

Then  he  did  more  by  playing  up  the 
Hamilton  comedy,  King  Cotton,  which  na- 
turally is  an  attractive  title  in  the  cotton 
belt.  Giving  the  comedy  a  share  of  the 
lobby  display  brought  in  a  nice  addition  to 
the   box  office  roll. 


The  First  Run 


PRESENTATIONS 


PROLOGUES      -  MUSIC 


Edited  by  Colby  Harriman 

Riesenfeld  Jolts  Broadway  Orchestras         The  Hays  Office  Speaks  of  Better  Programs 


IF  Dr.  Riesenfeld  has  accomplished  but  one  thing  with 
the  "Engagement  Extraordinary  of  Ben  Bernie,  Himself 
and  His  Band,"  that  one  thing  is — a  general  recognition 
of  the  fact  that  if  the  Symphony  Orchestra  is  to  survive  in 
the  moving  picture  theatre,  it  must  offer  a  variety  of 
musical  compositions  in  the  overture  spot  which  are  in 
direct  contrast  one  to  the  other,  not  bordering  along  a 
familiar  strain. 

There  are  some  overtures  which  may  be  perfectly  proper 
in  a  concert  hall,  but  which  have  no  place  whatsoever  in  a 
motion  picture  program.  The  overture  should  reflect  a 
certain  spontaneity,  a  life,  a  colorful  tonal  treatment.  It  is 
the  beginning  of  the  show,  and  necessarily  it  is  a  dominant 
factor  in  setting  the  tempo  which  the  audience  uncon- 
sciously absorbs,  and  reflects  during  the  balance  of  the 
program.  There  are  some  overtures  which  have  been 
offered  in  picture  houses  which  have  so  lowered  the 
temperament  of  an  otherwise  appreciative  audience  with 
their  slow,  dreary,  dismal  movements,  that  all  of  the  comedy 
subjects  and  excellent  presentation  features  have  had  a 
terrific  battle  to  win  the  good  will  back  again. 

Jazz  music  is  one  form  of  music  and  a  limited  form  at 
that.  A  jazz  orchestra  may  be  classed  as  "nerve  disturbers." 
They  shock  one's  emotions  like  an  electric  vibrator,  but  in 
the  range  of  music  which  is  available  to  the  Symphony 
Orchestra  there  are  so  many  forms,  so  many  excellent  com- 
positions, so  many  good  things  which  are  practically  over- 
looked by  the  average  conductor  that  we  are  confident  when 
the  Symphony  Orchestra  settles  down  to  business  some 
real  results  will  be  attained. 

It  is  high  time  that  orchestras  begin  to  clean  house  by 
the  elimination  of  the  old  standard  numbers  plus  the 
temptation  to  repeat  compositions.  Let  us  have  an  influx 
of  original  compositions,  of  new  arrangements,  without 
having  two  theatres  playing  the  same  overture  at  the  same 
time.  There  is  absolutely  no  excuse  for  such  a  condition. 
The  orchestras  in  the  five  leading  Broadway  motion  picture 
houses  have  long  been  recognized  as  the  finest  of  music 
aggregations.  They  have  excellent  conductors,  are  com- 
posed of  talented  artists,  and  there  is  no  reason  why  the 
music  should  not  be  of  such  scintillating  character  as  to  be 
one  of  the  drawing  powers  of  the  house.  The  large 
orchestras  cost  enough,  we  know,  and  the  theatre  should 
get  value  received  as  well  as  the  patron.  This  will  not  come 
with  a  strict  adherence  to  the  old  stuff. 


WE  are  grateful  for  a  statement  recently  received  from 
the  Greater  Movie  Season  Division  of  the  Motion 
_      Picture  Producers  and  Distributors  of  America,  In- 
corporated, which  we  are  printing  here  in  its  entirety. 

"Unseen  workers  will  make  history  during  Greater 
Movie  Season.  Producers,  directors  and  camera-men  who 
stand  on  studio  sidelines  have  created  better  motion  pic- 
tures. Producing-directors  and  technicians  in  back-stage 
areas  of  first-run  theatres  will  provide  better  motion  pic- 
ture entertainment. 

"Too  much  praise  cannot  be  accorded  the  development 
of  their  particular  art.  In  fostering  that  art  'The  First 
Run'  department  of  the  Moving  Picture  World  has  con- 
tributed importantly ;  for  a  theatre's  methods  of  presenta- 
tion, the  atmosphere  with  which  it  surrounds  the  screen, 
enhance  public  receptivity  and  make  possible  the  produc- 
tion of  still  finer  and  more  thoughtful  photoplays  with  some 
certainty  of  popular  appreciation.  An  audience  prepared 
for  the  spirit  of  a  classic  by  the  advance  presentation,  then 
kept  in  that  spirit  by  the  orchestral  accompaniment,  natur- 
ally will  respond  in  a  manner  that  would  be  impossible 
were  the  picture  flashed  coldly  upon  them.  To  that  great 
extent  do  producing-directors  govern  public  emotion  and, 
because  emotion  makes  entertainment,  the  success  or 
failure  of  the  screen's  worth-while  efforts. 

"Entertainment  is  the  film  industry's  basis.  The  ratio 
of  presentation  to  picture  in  creating  that  entertainment 
cannot  be  gauged,  although  the  box-office  tells  the  story  in 
terms  of  50c  or  more  as  against  25c  admission. 

"Mr.  Hays'  statement  in  launching  the  national  drive 
might  well  be  borne  in  mind.  'Greater  Movie  Season  be- 
gins in  August.  It  continues — not  for  a  week  or  a  month, 
but  for  as  long  as  theatres,  by  the  entertainment  they  afford, 
iustify  the  enthusiastic  support  that  this  season  will  inspire 
nationally. 

"Greater  Movie  Season  aims  directly  at  the  40%  of  the 
American  people  listed  as  irregular  patrons.  That  per- 
centage includes  the  body  that  prefers  to  think  of  pictures 
as  they  were  eight  or  ten  years  ago — in  the  era  of  flickers, 
illustrated  ballads,  a  discordant  piano  with,  perhaps,  a 
fiddle  and  cornet  extra  on  Saturday  night.  The  advances 
in  screen-art  will  surprise  the  critics,  but  what  the  men 
behind  the  screen  have  done  for  the  art  of  presentation — 
lifting  it  as  high  as  the  best  production  standards  of  the 
stage — will  amaze  them." 


(NOTE:  A  scries  of  weekly  reviews  on  valuable  books  for 
producers  and  musical  directors.  We  sliall  be  glaa  to  put  you 
in  touch  with  the  publishers  of  these  excellent  aids. — Harriman.  ) 


NATIONAL  COSTUMES  OF  THE  SLAVIC 
PEOPLES,  with  drawings  by  Margaret  Hubbard,  and  de- 
scriptive notes  and  color  plate  by  Esther  Peck. 

This  book  clearly  and  concisely  informs  one  of  the  correct 
costuming  of  the  various  Slavic  people.  The  purpose  of  the 
book  is  to  "facilitate  the  difficult  problems  of  this  particular 
costuming  by  eliminating  individual  research  and,  through 
practical  suggestions,  to  minimize  the  expense  of  making 
the  costumes.     The  collection  has  been  developed  from 


authentic  sources,  not  so  much  from  the  historical  as  the 
point  of  view  which  selects  as  significant  for  its  use,  line 
and  color  effects  rather  than  the  details  of  decoration  and 

execution." 

Some  very  interesting  subject  matter  is  included  in  the 
book  which  embraces  a  description  of  costumes,  etc.  at- 
tendant on  the  holidays  and  festivals  of  the  Slavic  Peoples. 
This  includes  data  relative  to  the  important  holidays  in 
Bulgaria,  Czecho-Slovakia,  Poland,  Russia  and  Serbia. 

There  are  practical  suggestions  for  making  the  Slavic 
costumes.  The  various  costume  plates  are  sketched  in 
black  and  white,  but  with  a  simple  key  which  links  the 
drawings  with  the  color  plan  for  the  costumes  described, 
specifying  the  shade,  material  and  other  details. 

(Continued  on  page  532) 


August  1,  1925 


MOVING    PICTURE  WORLD 


529 


Big  First  Run  Presentations 


CAPITOL  THEATRE 
New  York  City 

Featured  Picture:  "A  Slave  of  Fashion" 
(M-G-M) 

Overture 

"i.tradella"     (Flotow)     Capitol  Grand 
Orchestra,  David  Mendoza  conducting. 
Capitol  Ballet  Corps 

A.  fabric  drop  hung  in  two,  toned  rainbow 
colors  from  the  sides  with  reds,  greens,  blues 
and  pinks  which  blend  in  a  manner  to  cover 
the  entire  surface  of  the  drop.  The  two 
returns  down  in  one  are  caught  back  about 
two-thirds  of  the  way  up,  the  surface  of  the 
returns  being  toned  a  deep  blue  from  the 
sides.  Four  girls  dressed  in  green  ballet 
costumes  enter  with  four  men  wearing  green 
tights,  black  sleeveless  jackets  and  white 
shirts,  and  form  a  ballet  background  to 
Gambarelli,  who  enters  in  a  white  ballet 
costume  with  silver  trimming,  and  dances  to 
"Valse  Celebre"  (Moszkowski).  Canary  from 
the  sides  and  foots  highlights  the  dancing 
area,  with  the  ballerina  dancing  in  a  pink 
spot. 

Duet  from  "Carmen" 

An  artistically  painted  set  of  a  street  in  a 
Spanish  quarter  similar  to  a  scene  in  Bizet's 
opera  "Carmen,"  which  consists  of  a  cut 
drop  hung  in  two  with  a  masonry  span 
running  from  a  painted  house  left  over  to 
some  structures  at  right  center,  and  the 
balance  of  the  set  in  three.  A  blue  sky 
gradually  ascends  to  a  red  tint  visible 
through  the  small  passageway  up  center. 
Singers  dressed  in  costumes  characteristic  of 
the  play  are  highlighted  with  blue  from  the 
right  and  light  amber  from  left,  with  light 
amber  spot  and  red  foots.  A  small  chair  is 
placed  right  center. 

The  Spirit  of  the  Rainbow 

An  unusual  number  which  combines  a  bit 
of  motion  picture  film  with  a  dance.  At  the 
opening  of  the  number  a  motion  picture 
scenic  shot  of  a  water  falls  in  the  distance 
falling  into  a  rocky  chasm  is  shown  on  the 
screen  and  fades  into  a  closeup  of  a  water 
falls  similar  to  that  of  Niagara.  A  wide 
angle  lens  on  the  projection  machine  widens 
the  frame  so  that  the  picture  fills  the  entire 
proscenium  opening.  This  is  thrown  on  a 
scrim  hung  in  one  with  black  to  back. 
Presently  a  rainbow  is  thrown  in  at  right 
center  and  the  figure  of  Gambarelli  appears 
center  in  a  scarf  dance  emulating  the  various 
movements  of  the  falling  water.  Red  from 
the  sides  highlights  the  form  of  the  dancer 
who  graduallv  comes  down  to  the  stage  floor 
on  an  invisible  stairway,  and  the  lighting  in 
the  various  positions  changes  from  green  to 
purple  and  rose.  The  general  effect  is  that 
of  dancing  "spirit  of  the  water  falls"  amid 
the  cataract. 

Ye  Olde  English  Tavern 

A  plain  interior  suggestive  of  an  English 
tavern  with  buff  walls,  an  alcove  at  center 
with  casement  windows,  a  door  at  the  rieht 
of  the  alcove  leading  off  center,  two  double 
casement  widows  over  the  alcove.  A  brown 
wainscoatine  and  casings  comprise  scenic 
treatment  of  the  set.  This  is  all  done  on  a 
drop  hung  in  two.   A  landscape  droo  painted 


in  colorful  fashion  with  a  thatched  roof 
visible  through  the  top  casement  windows  is 
hung  in  three  to  back.  Old  English  benches 
and  other  similar  furniture,  including  a  cask 
on  a  "horse,"  was  used  to  dress.  Amber 
from  the  sides  and  canary  to  flood  were  used 
in  the  performing  area.  Old  English  cos- 
tumes of  about  100  years  ago  were  worn  by 
the  various  artists.  The  ballet  appeared  for 
the  finale  dressed  in  hunting  costumes  of  red 
coats  and  white  breeches,  with  one  character 
dressed  as  a  fox,  entering  through  the  win- 
dow at  center. 

(a)  "A  Duchess  He  Did  Make  of  She" 

Mr.  Moulan 

(b)  "Fill  Up  a  Flagon". ..  .Capitol  Ensemble 

(c)  "Farewell  to  the  King's  Highway" 

Mr.  Wetzel 

(d)  "A  Bold  Bandit  Am  I"  Mr.  Moulan 

(e)  "Fox  Chase"  Ballet 

Miss  Xiles  and  Capitol  Ballet  Corps 

(f)  Finale  :  "The  Chase  is  Over" 

Entire  Ensemble 


MARK  STRAND  THEATRE 
New  York  City 


Featured  Picture  :  "Lightmn'  "  {Fox) 
Overture 

"Ethiopian     Rhapsody,"     Lucius  Hosmer 
(The  first  performance  in  New  York).  Mark 
Strand     Symphony    Orchestra    with  Carl 
Edouarde  conducting. 
A  Little  Bit  of  This  and  That 

Joseph  Plunkett  presents  four  numbers  in 
a  group  of  divertisements. 

(a)  Duet  from  "II  Trovatore"  (Verdi) 

Two  singers  dressed  in  characteristic  cos- 
tumes of  this  particular  opera  appear  before 
red  fabric  drop  and  work  in  a  steel  blue 
spot.  Red  foots,  blue  and  green  from  the 
sides  on  the  singers  constitute  the  general 
lighting  treatment. 

(b)  The  Chantal  Sisters 

A  piano  duet  featuring  (1)  "Scherzo"  .  .  . 
Saint-Saens ;  (2)  "Dizzy  Fingers"  .  .  .  Con- 
f rey ;  (3)  "Popular  Fantasy."  Setting  con- 
sists of  seven  light  red  silk  panels  hung  in 
columnar  folds  at  about  3-ft.  intervals  over 
black  plush.  Two  mahogany  grand  pianos 
at  center  set  back  to  back  with  pianists 
dressed  in  silver  cloth  gowns,  down  at  right 
and  left  center.  Red  foots  and  border  tone 
the  set.  Shafts  of  white  from  the  sides  high- 
light the  faces  and  backs  of  the  musicians. 

(c)  "In  a  Garden" 

A  garden  scene  which  is  very  effective. 
A  gate  at  center  with  two  S-ft.  green  posts 
with  a  white  split  gate  that  is  practical,  over 
which  is  a  heart  shaped  arch  covered  with 
flowers  in  amber  tones.  A  hedge  row  in 
block  formation  leads  off  right  and  left  from 
the  gate.  First  section  is  about  3-ft.  high. 
At  left  center  another  section  about  7  ft. 
high  surmounted  with  small  bay  tree  leads 
to  left,  which  is  joined  to  another  hedge 
section  which  is  about  12  ft.  high.  A  small 
hedge  row  is  back  of  the  gateway.  A  blue 
eye  to  back.  Blue  foots  and  borders  with 
amber,  canary-  and  green  to  highlight. 
Dancer  who  appears  first  in  the  gateway 
wears  a  white  dancing  costume  with  jewelled 


headgear.  Two  men  enter  for  finale  wear- 
ing tuxedoes,  tile  hats  and  carrying  canes. 
They  work  in  a  white  spot. 

(d)  The  Eight  Volga  Singers 

(From  the  Ed  Wynn  Show) 

Eight  singers  in  Russian  Folk  Songs 
dressed  in  colorful  cossack  coats  with  gray 
lambs  wool  hats,  oil  cloth  boots  and  sheathed 
knives  worn  in  the  center  of  the  belt.  They 
stood  in  alignment  against  a  black  patent- 
leather  drop  hung  in  one  which  was  tinted 
red  from  the  border  with  red,  green  and  blue 
from  sides  in  vivid  colors.  Singers  were 
flooded  with  white  from  the  booth  and  amber 
foots  up. 


COLONY  THEATRE 
New  York  City 

Featured  Picture:  "Under  the  Rouge" 
(Associated  Exhibitors) 

Music: 

Overture :  "Waters  of  the  Minnetonka" 
(Lieurance),  played  by  the  Colony  Melody 
Masters,  with  E.  Charles  Eggett  conducting. 
"The  Mystic  Voice,"  held  over  for  a  fifth 
week,  still  entertains  patrons.  The  number 
this  week  is  "Somebody  We'll  Meet  Again" 
(Hock  and  Van  Loan),  with  console  accom- 
paniment by  John  Priest. 

Mexico  City  Grand  Opera  Company: 

Harold  McCoy,  managing  director,  has 
brought  an  excellent  quintet  of  artists  to  the 
Colony  and  with  very  simple  scenic  treat- 
ment presents  the  singers  in  an  excellent 
manner.  This  is  the  New  York  debut  of 
the  company  and  judging  from  the  reception 
accorded  by  the  audience  this  organization 
proved  an  instantaneous  success.  The  cast 
includes  Carlos  Mejia,  tenor;  Rodolpho 
Hoyos,  baritone;  Diana  M.  Milicua,  colora- 
tura soprano;  Margarita  Cueto,  mezzo  so- 
prano; Rosa  De  Carli,  dramatic  soprano. 
They  present  a  group  of  the  most  impressive 
selections  from  the  foremost  operas. 

The  first  number  introduces  the  "Rigoletto 
Quartette."  Four  singers  in  characteristic 
costume  standing  in  one  at  right  center.  A 
scrim  is  hung  at  the  curtain  line,  and  black 
plush  in  two  to  back.  The  singers  are  high- 
lighted from  right  and  bridge  with  canary 
and  light  amber.  The  ''cameo"  effect  is  well 
done.  Lights  dim  down,  a  black  plush  tab 
curtain  is  raised  at  left  center,  the  lights 
come  up,  revealing  a  "flash  setting."  The 
corner  of  a  Spanish  house.  A  flat  with  door, 
with  balcony  and  window  above  it,  runs  par- 
allel with  the  black  plush  backing.  The  ad- 
joining flat  with  an  upper  window  covered 
with  a  striped  awning  of  Spanish  style,  and 
a  bright  colored  shawl  hanging  from  the  win- 
dow ledge  is  obliqued  down  stage  to  extreme 
left  with  a  plain  flat  to  match  and  carry  off. 
A  "senorita"  sits  on  a  table  against  the 
obliqued  flat,  and  sings  a  song  to  the  ac- 
companiment of  a  guitar  played  by  a  char- 
acter dressed  in  Spanish  costume  standing  in 
the  doorway  of  the  house.  Amber  from  the 
bridge  highlights  the  singer  and  the  guitar 
player.    Lights  dim  down,  the  tab  curtain  at 


530 


MOVING   PICTURE  WORLD 


August  1,  1925 


left  is  lowered  and  the  one  at  right  center  is 
raised.  The  lights  are  brought  up  at  right, 
revealing  a  half  section  of  the  arched  en- 
trance to  an  arena.  A  top  piece  painted  to 
give  the  effect  of  a  tiled  roof  supported  with 
an  upright  painted  to  resemble  stonework. 
Black  plush  masks  the  opening.  A  singer 
dressed  as  a  "Toreador"  enters  and  sings  the 
famous  song  from  "Carmen."  Canary,  light 
amber  and  amber  from  right  and  from  bridge 
highlights  the  singer.  The  lights  dim  down, 
tab  curtain  is  lowered.  The  lights  are  grad- 
ually brought  up,  as  the  scrim  is  taken  away, 
the  black  plush  is  drawn  at  center,  present- 
ing a  full  stage  set  which  consists  of  a  land- 
scape painted  on  a  cut-out  row,  backed  with 
blue  eye.  The  entire  company  appear  in  col- 
orful Mexican  costumes  for  a  finale.  Amber 
foots,  canary  and  amber  from  right  and  left, 
with  a  pink  flood  on  artists. 

"On  the  Bowery": 

An  atmospheric  presentation  used  in  the 
spot  preceding  the  picture.  The  scene  rep- 
resents a  portion  of  the  water-front  on  the 
lower  East  Side  (New  York  City).  A  set 
building  representing  the  entrance  to  "the 
old  saloon"  is  at  left.  A  flat,  with  practical 
entrance  and  swinging  bar-room  doors, 
obliqued  on  stage,  with  another  flat  complet- 
ing the  building  to  mask  and  carry  off.  Two 
windows  are  cut  at  the  top  of  each  flat,  the 
openings  covered  with  light  colored  shades. 
The  end  of  a  fire  escape  is  visible  at  the  ex- 
treme up  stage  corner  of  set  piece.  One  step 
platform  leads  from  the  building.  A  painted 
row  to  represent  the  border  beams  of  a 
wharf,  with  an  occasional  cap  of  a  spile  being 
noticeable,  set  across  stage  at  back.  The  un- 
der structure  of  the  "elevated"  is  hung  di- 
rectly over  the  row,  a  "steel"  support  at  right 
center.  The  blue  eye  is  used  to  back.  An 
old-fashioned  street  lamp  is  placed  on  the 
right  of  the  "support."  Black  plush  legs  are 
used  at  right  to  mask  and  carry  off.  The 
routine  opens  with  a  singer  dressed  in  navy 
uniform  standing  beside  the  lamp  post  right 
center.  Blue  from  right  and  dark  amber 
from  bridge  highlight  the  character.  A  po- 
liceman dressed  in  the  uniform  of  other  days, 
helmet  and  long  coat,  enters  from  left,  ap- 
proaches the  sailor,  questions  him,  and  is  an- 
swered with  a  song,  "If  You  See  That  Gal 
of  Mine'  Send  Her  Home."  At  the  finale  of 
the  song,  the  policeman  exits  left,  the  singer 
at  right.  A  character  dressed  in  a  typical 
"Bowery  outfit,"  tight-fitting  gray  checked 
suit,  with  rolled  rimmed  derby,  enters  from 
the  bar-room  at  left.  He  is  joined  by  a  girl 
dressed  in  characteristic  Bowery  garb,  who 
enters  from  right.  They  do  a  clever  "Bow- 
ery Dance,"  ending  with  an  acrobatic  routine. 
The  lighting  treatment  consists  of  blue  and 
red  foots  dimmed  down  about  half,  blue  bor- 
ders on  full.  Amber  within  set  building  left, 
with  shafts  of  amber  coming  through  the 
opening  above  and  below  the  swinging  doors. 
Amber  tone  back  of  window  shades  in  house, 
amber  light  in  lamp  post,  with  amber  from 
bridge  and  sides  spotting  the  area  near  the 
lamp  post  at  right  center.  Amber  from  left 
is  shot  across  upright,  and  blue  from  right 
to  left  on  face  of  building 


EASTMAN  THEATRE 
Rochester,  N.  Y. 

Featured  Picture:  "The  Night  Club" 
(Paramount) 

An  organ  overture,  "Northern  Rhapsody" 


(Lucius  Hosmer),  is  offered  in  substitution 
for  the  regular  orchestral  program.  The 
number  is.  played  alternately  by  Robert  Ber- 
entsen  and  Harold  Osborn  Smith.  What  the 
composer  did  for  the  South  in  his  "Southern 
Rhapsody,"  which  was  played  a  few  weeks 
ago  by  the  Eastman  Theatre  Orchestra,  he 
has  in  his  "Northern  Rhapsody"  done  for  the 
North.  The  "Northern  Rhapsody,"  like  its 
Southern  counterpart,  is  a  free  treatment  of 
motives  and  melodies  dear  to  the  people  of 
the  section  of  the  country  from  which  it 
takes  its  name,  interspersed  with  original 
ideas.  An  introduction,  including  excerpts 
from  "Hail,  Columbia,"  and  "When  Johnnie 
Comes  Marching  Home,"  is  followed  by  the 
principal  movement,  founded  on  the  dances 
of  old  New  England  freely  and  elaborately 
developed.  An  original  treatment  of  "Home, 
Sweet  Home"  follows  and  the  composition 
concludes  with  a  martial  finale  reminiscent 
of  old-time  war  songs.  The  working  up  of 
the  three  counter-melodies  with  "Yankee 
Doodle"  as  a  basis  makes  a  brilliant  and 
thrilling  climax. 

As  an  extra  attraction,  the  Russian  Na- 
tional Orchestra  with  Stephan  Stephanoff, 
conductor,  is  presented.  The  orchestra  is 
assisted  by  a  soprano  and  two  solo  dancers 
from  the  Ballet  Russe. 

The  second  of  the  big  musical  features 
which  will  be  presented  at  the  Eastman  The- 
atre during  the  absence  of  the  orchestra, 
which  is  enjoying  its  annual  three  weeks' 
vacation,  will  be  Al  Jolson's  Jubilee  Singers. 
The  group  of  ten  musicians  will  open  on 
Sunday  for  a  week's  engagement,  presenting 
a  varied  program  of  comedy,  song  and  dance 
to  their  own  stringed  instrument  accompani- 
ment. 


Mcdonald  theatre  prologue: 


The  new  McDonald  Theatre  in  Eugene, 
Oregon,  is  to  be  congratulated  for  the 
special  prologues  being  produced  under  the 
supervision  of  Russell  F.  Brow-n  and  Donald 
McDonald. 

We  are  in  receipt  of  a  flashlight  and  de- 
scription of  the  prologue  devised  for  "A 
Thief  in  Paradise,"  which,  according  to  re- 
ports, attracted  much  attention  and  pleased 
comment  from  the  patrons. 

The  blue  foots  are  brought  up  on  the  close- 
in  curtains  as  guitar  and  ukes  are  heard  off 
stage  with  aid  of  magnavox  playing  "Aloha." 
The  organ  starts  introduction  of  "My  Isle 
of  Golden  Dreams,"  voices  off  stage  sing 
verse,  during  which  the  plush  curtains  slowly 
open,  revealing  a  tropical  island  setting.  The 
door  of  a  hut  with  a  pent  roof  at  left.  Wings 
painted  with  palm  tree  and  tropic  grass  base 
is  used  as  returns  right  and  left,  the  one  at 
left  masking  the  down  stage  side  of  the  hut. 
Set  palm  trees  up  left  center  with  a  foliage 
border  to  mask.  Up  stage,  a  row  upon  which 
is  painted  a  scene  depicting  a  beach,  a  palm 
tree  growth  and  distant  volcano,  set  across 
from  right  to  left,  the  volcano  at  center. 
S"'y  drape  curtain  is  used  for  backing.  A 
man  and  a  girl  are  discovered  seated  on  the 
ground  in  front  of  the  hut,  singing  and 
strumming  the  ukes.  At  the  end  of  the  song 
they  arise  and  enter  the  hut,  left.  A  dancer 
dressed  in  Hawaiian  costume  enters  from 
right  and  dances  to  "Beach  at  Wakiki."  At 
the  conclusion  of  her  dance  she  exits,  as  a 
character  dressed  as  a  "beachcomber"  enters, 
sings  "Dreamer  of  Dreams"  and  exits.  The 
man  and  girl  enter  from  hut,  left.  A  dra- 
matic note  is  injected  into  balance  of  the 
prologue  wherein  the  girl,  unable  to  persuade 


her  lover  from  leaving  her,  invokes  the  aid 
of  the  spirit  of  the  volcano.  Her  invocation 
includes  the  song,  "One  Fine  Day,"  from 
"Madame  Butterfly."  At  the  end  of  the  solo, 
the  deep  blue  lighting  treatment  of  the  set 
changes  slowly  to  purple,  then  red,  as  the 
sky  back  of  the  volcano  tinges  with  pink  to 
red.  Rumble  is  heard  off  stage,  and  in- 
creases in  volume  as  smoke  and  steam  spouts 
from  the  volcano,  the  crest  breaking,  with 
rocks,  lava  and  kindred  effects  being 
brought  into  action.  The  prayer  is  answered 
as  the  hula  dancer  who  has  joined  her  in 
supplication  is  seen  by  the  beachcomber,  who 
rushes  to  their  aid.  As  the  volcano  effect 
dims  down,  the  lover  returns.  The  reds  dim 
down  and  out  as  blues  are  brought  in  fuH. 
The  hula  dancer  exits,  as  the  two  lovers 
sing  "Rose  Marie"  for  a  finale  which  is  aug- 
mented with  a  bit  of  action  closing  into  the 
main  titles  of  the  picture. 


CAPITOL  THEATRE 
Chicago 


Featured  Picture:  "Are  Parents  People" 
(Paramount) 

CAPITOL  GRAND  ORCHESTRA 
Albert  E.  Short,  Musical  Director 
Mauritz  Hillbloom,  Conducting 

(a)  Overture — "Light  Cavalry"  Suppe 

(b)  Classical  Jazz — "Carmen  Capers". .  Black 
BROADWAY  TO  HAWAII 

A  color  change  lighting  effect. 

(a)  "When  You're  Away" — 

Marjorie  Pringle,  Soprano 

(b)  Keep  Smiling  at  Trouble 

Eight  Girls  of  the  Color  Change  Ballet. 

(c)  Frank  Libuse  The  Funny  Waiter 

(d)  On  the  Beach  at  Waikiki  The  Ballet 

(e)  My  Lulau — 

Jean  Moebius,  Hawaiian  Dancer 

(f)  My  Honolulu  Hula  Girl- 

Color  Change  Ballet 
Banks  Kennedy  at  the  Organ. 
REMINISCENCES  OF  CIVIL  WAR  DAYS 

(a)  The  Veranda  of  a  Southern  Home — 
Evelyn  Going  and  Bernice  Bell,  Harmonists 

(b)  Uncle  Joe's  Cabin  in  the  Moonlight — 

Herbert  Gould  as  the  Old  Darkie 

(c)  Memorial  Day  in  a  Northern  City — 

Foster  Ball  and  Tudor  Cameron 
in 

Reminiscence  of  1861 


RIALTO  THEATRE 
New  York  City 


Featured    Picture  :  "Rugged  Water" 
(Paramount) 

Overture 

Selection  from  "Rigoletto"  (Verdi).  Rialio 
Orchestra.  Willy  Stahl  conducting. 

Risenfeld's  Classical  Jazz 

Jazz  Orchestra,  ten  pieces,  wearing  tuxedos 
seated  on  a  raised  platform  right  of 
orchestra  pit  with  blue  green  flood  from 
balcony  breast,  pink  spot  on  trombone 
soloist,  green  foots  and  borders  come  up  on 
fabric  close-ins  w'hich  presently  open  reveal- 
ing a  black  drop  with  a  square  design  painted 
to  resemble  a  hugh  handkerchief  hung  at 
angles  at  center;  design  carries  a  wide 
orange  border  with  blue  body  upon  which  is 
(Continued  on  pa<»e  532) 


August  1,  1925 


iW  ui-  l  A  o    PICTURE  WORLD 


531 


A  Moving  Picture  World  Presentation 


Complete  working  plans  of  the  presentation  suggested  herewith,  including  blueprints,  color  charts,  costume  plates, 
music  cue  sheets,  and  other  necessary  information,  are  prepared  for  each  subject.  The  folios  are  available  for 
IMMEDIATE  DELIVERY  without  charge  to  any  producer  or  exhibitor  engaged  in  actual  production  work,  and  desiring 
to  avail  himself  of  the  Colby  Harriman  suggestions. 


IN  THE  SPELL  OF  PARADISE 
A  Midsummer  Novelty 
A  Moving  Picture  World  Presentation 
Devised  by  Colby  Harriman 

PRACTICALLY  the  major  part  of 
audiences  will  have  reached  the  peak 
of  their  vacationing  within  the  next 
fortnight,  and  it  will  not  be  amiss  to  pre- 
sent a  feature  which  will  recall  some  of  the 
high  lights  of  their  lazy  days  spent  in  rec- 
reation in  the  great  outdoors.  There  will  be 
vivid  memories  of  glowing  camp-fires,  of 
winding  streams,  of  gorgeous  landscapes,  of 
distant  vistas  clothed  in  Nature's  glorious 
colors  bathed  in  wondrous  sunsets. 

This  presentation  has  been  devised  to 
permit  a  breadth  of  action,  but  it  seems  to 
us  that  the  proper  routine  should  be  solely 
musical  as  in  the  Great  Outdoors  song  means 
more  than  the  dance.  There  are  so  many 
constantly  changing  forms  in  Nature  which 
are  in  themselves  suggestive  of  rythm  that  a 
dance  by  mortals,  unless  it  bears  the  char- 
acteristics of  the  primitive  peoples,  would 
not  seem  fitting. 

The  setting  which  is  comparatively  simple 
will  prove  an  effective  background  for  songs 
which  bespeak  of  Nature,  Romance  of  the 
open  spaces  and  other  kindred  compositions. 
A  lighting  treatment  naturally  lends  to  the 
beauty  of  this  setting.  The  general  details 
follow: 

GROUND  PLAN  OF  SET 

In  Fig.  2  the  ground  plan  indicates  the 
simplicity  of  the  general  setup.  A  ground 
row  is  placed  down  in  one,  hack  of  it  are 
placed  the  canoe  cut-outs  which  may  be 
fastened  to  a  shorter  row  or  built  on  stand- 
ards and  placed  on  an  angle,  giving  the 
effect  of  the  ends  of  the  canoe  being 
"beached."  A  sub-water  row  is  placed  di- 
rectly back  of  the  canoe  cut-outs ;  the  top 
of  it  should  be  stretched  on  a  wire  and  not 
placed  on  a  frame,  so  that  it  will  form  a  per- 
fect blend  with  the  bottom  of  the  back  drop. 
This  will  carry  out  the  effect  of  the  canoes 
being  partly  in  the  water  and  will  also  carry 
out  the  idea  of  an  expansive  stream.  The 
back  drop  should  carry  eye  arms  and  the 
balance  of  the  scene  painted  upon  it.  The 
water-falls  at  left  can  be  painted,  with  a 
water  falls  effect  focused  upon  it,  although 
the  suggestion  made  later  will  perhaps  prove 
more  effective. 

CONSTRUCTION  DATA 

In  Fig.  3  is  a  cross-angle  view  of  the 
upper  units  comprising  the  set.  and  particu- 
lar attention  is  called  to  certain  phases  to 
note  in  constructing  the  various  units : 

(a)  Ground  Row: 

This  row  should  be  constructed  so  that 
the  right  end  is  higher  than  the  left  run- 
ning on  an  angle  that  will  correspond  with 
the  shore  line  painted  on  the  back  drop. 


"PfMNTEDDoOP 


OP 


Frame 
For  * 
Tinsel 


■ 


L.c,Kt  Blue 


® 


StramOS  cp  LflMP- 
t  <  is  jeu 


AM0CP 


532 


MOVING   PICTURE  WORLD 


August  1,  1925 


It  .should  be  cut  and  painted  to  resemble 
an  uneven  and  rock-studded  shore  leading 
gradually  to  the  stage. 

(b)  Canoe  Cut-outs: 

These  can  be  made  of  beaver-board  and 
placed  on  standards.  If  desired  a  small 
platform  can  be  placed  back  of  the  canoe 
so  that  a  person  can  stand  or  sit  in  back 
of  same  giving  the  appearance  that  they 
are  in  the  canoe. 

(c)  Sub  Water-Row: 

This  water-row  is  a  very  important  unit  in 
the  setting.  It  is  suggested  that  a  wire 
netting  be  placed  over  the  top  upon  which 
can  be  super-imposed  the  edges  of  the  mus- 
lin, permitting  a  thin  line  at  the  top  which 
will  make  it  an  easy  blend  with  the  bottom 
of  the  painted  drop.  It  should  be  trans- 
parent so  that  it  can  be  hooked  into  the 
lighting  scheme  dominating  the  back  drop. 
It  is  also  suggested  that  the  ends  of  the 
canoe  cut-outs  be  placed  in  slits  cut  in  the 
water-row  giving  the  effect  that  the  ends 
of  the  canoe  are  in  the  water. 

(d)  Drop: 

The  back  drop  carries  the  major  part  of 
the  scenic  treatment.  The  trees  and  rocks 
should  be  painted  and  opaqued  from  the 
back  so  that  the  lighting  treatment  back  of 
the  drop  for  the  sunset  effect  and  for  the 
water  tone  treatment  could  be  worked 
effectively.  The  water  falls  may  be  painted 
but  not  opaqued  permitting  a  treatment  to  be 
given  it  with  the  effect  machine.  The  spaces 
marked  "A"  on  the  back  drop  and  sub  water- 
row  indicate  the  parts  which  should  not  be 
opaqued.  The  shaded  portions  indicate  the 
opaqued  areas. 

WATER  FALLS 

This  is  one  of  the  most  effective  parts  of 
the  setting  from  a  mechanical  standpoint.  A 
simple  method  which  will  respond  to  an 
artistic  lighting  treatment  and  will  prove 
effective,  may  be  achieved  with  a  simple  de- 
vice as  indicated  in  Fig.  4.  A  frame  should 
be  constructed  to  mask  in  the  opening  cut  for 
the  water  falls.  The  opening  on  the  drop 
should  be  covered  with  a  scrim  which  may 
be  dyed  a  blue.  On  the  top  and  front  of  the 
frame  strands  of  silver  tinsel  should  be  fas- 
tened and  placed  about  one  inch  apart  across 
the  opening.  Directly  back  of  the  tinsel 
several  strands  should  be  hung  loosely  so  that 
they  will  flutter  back  and  forth.  The  back 
part  of  the  frame  should  carry  a  masking 
piece  painted  blue.  A  bunch  light  or  two 
spots  with  blue  mediums  should  be  placed  to 
highlight  the  tinsel.  A  fan  placed  at  the 
lower  corner  of  the  frame  and  set  for  low 
speed  is  used  to  agitate  the  various  strands 
of  tinsel  and  from  the  front  will  give  the 
effect  of  falling  water  glistening  in  the 
light. 


SCENIC  TREATMENT 

The  artist  should  make  this  setting  very 
colorful.  The  foreground  should  carry  the 
browns  and  greens  of  the  short  line,  the 
canoes  painted  to  resemble  old  birch  bark 
and  the  back  drop  should  present  a  picture 
of  Nature  at  its  best,  with  a  varying  of 
greens  in  the  trees  and  lower  foilage,  with 
a  flower  studded  short  and  a  distant  horizon 
of  deep  green  hills  shrouded  in  a  purple 
haze.  The  glistening  waterfall  will,  of  course, 
add  life  to  the  setting  which  will  lend  a  com- 
pleteness to  the  colorful  treatment  of  the 
drop.  The  river  and  water-row  should  be 
dyed  in  the  greens  and  blues  of  the  usual 
stream. 

LIGHTING  TREATMENT 

The  foreground  should  carry  a  dark  amber 
done  with  green  highlighting  the  ground 
row.  Canary  and  light  amber  spots  can  be 
shot  across  stage  from  sides  in  the  area  of 
the  canoes.  The  back  drop  should  be  spotted 
with  greens  and  ambers.  At  the  top  of  the 
foliage  purple  brought  in  at  extreme  right, 
with  a  mixture  of  blues  and  greens  extreme 
left,  and  a  canary  spot  tipping  the  rocks 
edging  the  water-falls.  The  river  should 
be  toned  a  deep  blue  at  the  upper  part 
gradually  blending  in  a  light  blue,  green  with 
a  canary  rippler  in  the  foreground.  The 
lighting  treatment  on  the  river  should  be  done 
from  the  back  of  the  drop  if  possible.  The 
sky  should  be  a  deep  blue,  rose  toned  clouds 
floating  over  the  surface  of  it  and  as  the 
action  progresses  the  sunset  colors  brought 
in  using  a  variegated  medium  as  indicated 
in  Fig.  S  on  the  olivettes  used  to  flood  the 
sky  area  of  the  drop.  A  glow  from  a  camp 
fire  off  right  can  be  brought  in  to  highlight 
the  character  in  the  foreground.  For  finale 
the  lights  should  be  gradually  dimmed  down 
leaving  only  a  dim  suggestion  of  the  rippler 
on  the  river;  the  foreground  in  darkness,  the 
trees  on  the  back  drop  in  silhouette  against 
the  red  sky  with  blue  brought  in  at  the 
top  and  the  water  falls  dimly  visible. 

COSTUMES 

It  is  suggested  that  the  regulation  rough- 
ing clothes,  consisting  of  breeches,  blouse, 
puttees,  etc.  be  used.  An  Indian  character 
can  be  introduced  as  well  as  an  old  woods- 
man. 


Presentations 

(Continued  from  page  530) 

painted  four  large  roses,  with  small  white 
flower  clusters  intermittently  displayed. 
Drop  toned  red  from  borders  and  sides.  Two 
compo-board  candelabras  with  spiral  base 
are  placed  right  and  left  of  the  panel  on  the 
drop.  Singer  in  a  silver  cloth  gown  appears 
in  a  pink  spot  and  sings,  "Listening."  At  the 
finale  of  the  song  the  closeins  are  drawn, 
amber  floods  are  brought  up  on  the  Jazz 
Orchestra.  A  member  of  the  orchestra  wear- 
ing a  slouch  hat  and  a  wired  mustache  stands 


on  the  orchestra  rail  in  an  amber  spot,  and 
sings  "Ah  Ha."  This  is  followed  with 
another  song  by  a  member  of  the  orchestra 
who  sings  from  the  pit  in  a  pink  spot  a 
number  entitled  "Spain."  At  the  chorus  of 
this  number  the  closeins  are  opened  reveal- 
ing the  same  setting,  previously  used,  only 
the  lighting  has  been  subdued  and  the  amber 
lamps  on  the  candelabras  are  brought  urx 
A  singer  enveloped  in  a  light  colored  Spanish 
shawl  appears  in  an  amber  spot  and  joins  in 
a  duet  with  the  singer  in  the  pit.  For  the 
finale  a  male  dancer  dressed  in  black  Spanish 
costume  with  red  sash  appears,  does  a  few 
Spanish  steps  with  the  lady  on  the  stage. 
The  members  of  the  Jazz  Orchestra  wear 
Spanish  hats  for  this  number. 


RIVOLI  THEATRE 
New  York  City 


Featured  Picture:  "The  Street  of 
Forgotten  Men" 

Ben  Bernie  and  His  Orchestra  at  Mont- 
marte 

(Paramount) 

The  title  suggests  the  entire  program,  set 
in  a  French  atmosphere,  such  as  is  common 
to  the  view  in  the  French  City  of  "laughs 
and  tears."  The  orchestra,  dressed  in  smocks 
and  soft  tarns,  is  seated  on  raised  platform 
outside  of  what  is  representative  of  the  lobster 
palace  catering  to  the  French  night  life.  Paint- 
ed masking  piece  running  down  left  shows 
cabaret  exterior,  festoons  of  vari-colored 
paper-tape  loosely  bunched  formed  background! 
through  which  stretched  black  velvet,  giving 
night  effect.  Hung  from  top  across  stage  were 
some  bunched  paper-tape  and  Chinese  lanterns, 
lighted  with  different  colored  bulbs.  Broad 
awning  striped  scolloped  border  hangs  in  two. 
Several  tables  with  several  guests  seated  at 
them  complete  the  setting.  N'o  attempt  was. 
made  at  lighting  effects. 

The  entertainment  opened  with  a  mottled 
light  effect  on  the  close-in  curtains  with  blue 
and  rose  foots.  At  opening,  the  stage  is 
flooded  with  canary  and  blue,  amber  spot  on 
Ben  Bernie  who  introduces : 

(a)  "Overture  Francaise." 

(b)  Mile.  Fi  Fi,  who  sings  "So  this  is  Love"" 
by  Ray  Goetz. 

(c)  "Danse  Apache."  Effectively  executed 
by  Jack  De  Fey  and  Frances  Nanine,  the 
climax  of  each  routene  was  spotted  with  white. 

(d)  "A  Street  Gamin."  Semon  Krivoff  does 
his  interpretation  of  the  dance  of  a  Cossack. 

(e)  "Tango  du  'Reve." 

(f)  "Can-Can."  Ben  Bernie  and  Ensemble. 
At  conclusion  of  the  program  there  was  a 

shower  of  vari-colored  paper  streamers  across 
two,  with  the  four  graceful  dancing  girls  com- 
pleting their  very  pretty  dance  in  front  of 
this  shower. 

Harold  Ramsbottom,  feature  organist  at  the 
Rivoli,  is  presenting  a  novelty  this  week  en- 
titled "Songs  that  You  Have  Sung." 


Review  on  "National  Costumes  of  the  Slavic  People' 


(Continued  from  page  528) 


There  are  some  simple  scene  motifs,  such  as  a  "Russian- 
Scene — Bringing  the  Ikon  to  the  Village,"  "A  Russian  In- 
terior," "Moravian  Village  in  Czecho-Slovakia/'  and  a 
"Siberian  Village."  The  costume  plates  include  designs  of 
costume  or  clothes  worn  by  the  people  in  Western,  South- 
ern and  Northern  Russia,  Ukrainians,  and  a  Ruthenian  girl. 
Polish  folk,  Czechs,  Slovakians,  Moravians,  Dalmatians, 
Bosnians,  Jugo-Slavs,  Serbians,  Croatians,  Montenegrins, 
and  Bulgarians. 


This  book  is  an  excellent  production  aid,  especially  in 
arranging  scenes,  or  song  and  dance  specialties  appertain- 
ing to  these  particular  types  of  people.  The  simplicity  which 
constitutes  the  instructions,  plates,  and  general  data,  makes 
it  available  to  all  producers,  as  an  expert  costumer  is  not 
needed  to  make  the  various  garbs.  It  is  one  of  the  most 
comprehensive  we  have  seen  on  this  particular  subject,  and 
the  price  of  One  Dollar  does  not  make  its  purchase  pro- 
hibitive. 


Newest  Reviews  and  Comments 


"Lightnin' 


yy 


One  of  Stage's  Greatest  Successes  Reaches 
Screen  as  Unusually  Satisfying  and 
Pleasing  Picture 

Reviewed  by  C  S.  Sewell 

As  a  play,  "Lightnin' "  was  one  of  the 
stage's  greatest  successes.  In  fact,  by  running 
for  three  years  ^in  New  York  City  it  broke 
all  records  up  to  that  time  and  has  since  been 
topped  by  only  one  other  production.  Its  pre- 
sentation now  in  film  form  by  Fox  Film  Cor- 
poration as  the  first  of  the  John  Golden  unit 
which  will  transfer  to  the  screen  this  producer's 
big  successes,  makes  it  an  event  of  especial 
significance. 

Frances  Marion  in  her  scenario,  and  John 
Ford  in  his  direction,  have  followed  closely 
the  original,  making  it  an  unusually  faithful 
adaptation,  retaining  the  story  in  its  entirety 
with  its  tremendous  audience  appeal  and  as 
many  of  the  clever  and  amusing  lines  as  pos- 
sible, and  it  should  duplicate  on  the  screen  its 
stage  success  and  prove  a  big  box-office  winner. 

The  keynote  of  the  story's  appeal  lies  in 
the  character  that  gives  it  the  title,  "Light- 
nin' "  Bill  Jones,  a  thoroughly  human  and  lov- 
able old  fellow  with  a  heart  of  gold  and  a 
strong  sense  of  humor,  but  who  like  most  of  us 
had  his  faults,  for  he  wasn't  much  of  a  pro- 
vider and  did  like  his  little  nips  of  something 
stronger  than  water. 

Much  of  the  success  of  the  picture  depends 
on  the  rendition  of  this  character  and  in 
Jay  Hunt,  Fox  has  found  an  excellent  sub- 
stitute for  Frank  Bacon,  who  died  at  the  height 
of  his  success  in  this  role.  Mr.  Hunt  is  an 
excellent  type,  possesses  the  necessary  qualifica- 
tions for  the  role  and  makes  it  one  that  will 
endear  the  character  to  the  spectators. 

You  just  can't  help  liking  old  Lightnin'  Bill 
and  sitting  back  with  satisfaction  enjoying 
his  homely  humor  and  feeling  intense  sym- 
pathy for  his  misfortunes.  Consequently  you 
follow  with  pleased  interest  his  experiences 
and  those  of  his  little  family.  When  he  takes 
to  heart  his  wife's  hasty  remark  and  moves 
to  the  old  soldiers'  home  you  will  feel  a  big 
tug  at  your  heart  and  when  he  gets  up  in  court 
and  tells  of  his  failure  as  a  husband  and  says 
his  wife  can  have  her  divorce  if  she  wants  one 
there  will  be  many  in  the  audience  with  moist 
eyes  and  lumps  in  their  throats. 

There  are,  however,  other  points  of  appeal. 
The  story  is  absolutely  clean  and  every  one 
of  the  characters  is  well  cast  and  each  adds 
his  bit  to  the  enjoyment.  Especially  is  this 
true  of  J.  Farrell  MacDonald  as  the  judge, 
and  we  must  not  overlook  the  clever  little 
dog  that  continually  retrieves  the  bottle  for 
Lightnin'.  There  is  a  pleasing  little  romance 
and  the  picture  is  just  filled  with  sure-fire 
situations  and  excellent  comedy.  Otis  Har- 
land  as  the  old  man's  pal  contributes  a  gen- 
erous share -and  when  his  two  fat  boys  imitate 
the  peculiar  walk  of  their  father  it  is  a  scream. 

With  its  finely  balanced  humor,  pathos  and 
heart  appeal  "Lightnin"'  stands  as  an  un- 
usually pleasing  and  satisfying  picture,  one  that 


EDITED  BY  CHARLES  S.  SEWELL 

Features  Reviewed 
In  This  Issue 

Camille    of    the    Barbary  Coast 

(Assoc.  Exhib.) 
Fifty-Fifty  (Assoc.  Exhib.) 
Goose  Woman,  The  (Universal) 
Headlines  (Assoc.  Exhib.) 
His  Buddy's  Wife  (Assoc.  Exhib.) 
Keep  Smiling  (Assoc.  Exhib.) 
Lightnin'  (Fox) 

Manhattan    Madness  (Assoc 
Exhib.) 

Never  Weaken  (Assoc.  Exhib.) 
Private  Affairs  (Prod.  Dist.  Corp.) 
Slave  of  Fashion,  A  (M-G-M) 
Street  of  Forgotten  Men  (Para- 
mount) 

Tracked    in    the   Snow  Country 

(Warner) 
Under  the  Rouge  (Assoc  Exhib.) 


you  will  continue  to  enjoy  long  after  you  have 
seen  it.  Fox  is  to  be  congratulated  on  pro- 
ducing this  picture  and  we  predict  for  it  great 
success. 

Cast 

I  i  K  Ik  ii  1 11'  Bill  Jones  Jay  Hunt 

Mil  1 1.   Madge  Bellamy 

John  Marvin  Wallace  McDonald 

Judge  Townsend  J.  Farrell  MacDonald 

Margaret  Davis  Ethel  Clayton 

Raymond  Thomas  Richard  Travers 

Sheriff  James  Marcus 

Zeb  Otis  Harlan 

Mother  Jones  Edythe  Chapman 

Based  on  play  by  Wlnchell  Smith  and 
Frank  Bacon. 
Scenario  by   Francis  Marlon. 
Directed  by  John  Ford. 
Length,  s,©r.O  feet. 

Story 

Mother  Jones  runs  a  small  hotel  on  the 
border  line  between  California  and  Nevada 
and  Lightnin'  Bill  is  her  easy-going',  good 
natured  husband  who  is  quite  partial  to  a 
little  drink  now  and  then.  A  couple  of 
schemers  plan  to  buy  the  hotel  with  worth- 
less bonds  and  resell  it  to  the  railroad  com- 
pany. John,  a  friend  of  Lightnin',  comes  to 
aid  him  and  finds  that  Millie,  his  adopted 
daughter,  is  the  girl  he  saw  once  and  fell  in 
love  with  him.  Millie  gets  angry  with  him 
when  he  denounces  the  schemers  and  per- 
suades Lightnin'  not  to  sign  the  bill  of  sale. 
Mother  Jones  tells  Lightnin'  she  is  through 
with  him  and  he  goes  to  an  Old  Soldiers' 


Mr.  Exhibitor:  Ask  at  the  Film  Exchanges 
for  the 


It's  little  to  ask  for,  but  it's  the  only 
reliable  aid  you  can  give  your  musicians 
to  help  put  the  picture  over. 


Home.  The  schemers  persuade  Mother  to  sue 
for  a  divorce  so  that  she  may  sell.  Lightnin' 
pleads  his  own  case  but  finally  says  that 
many  of  the  charges  are  true  except  the  one 
that  he  was  cruel,  and  if  Mother  wants  to 
divorce  him  he  is  willing,  but  Mother  breaks 
down  and  takes  him  back.  John  convinces 
Millie  of  his  love,  the  schemers  are  arrested 
and  Lightnin',  again  happy,  is  soon  up  to  his 
old  trick  of  sneaking  a  drink  and  signaling 
his  pal,  Zeb,  to  come  and  share  one  with  him. 


"The  Qoose  Woman" 

Remarkable  Character  Work,  Excellent  Mur- 
der Mystery  and  Tremendous  Drama  Make 
Exceptionally   Fine  Production 

Reviewed  by  C.  S.  Sewell 

In  "The  Goose  Woman,"  listed  as  a  Jewel, 
Universal  has  a  picture  that  is  truly  worthy 
of  this  brand  name  in  all  that  it  signifies. 
Viewed  "cold"  in  a  projection  room,  it  received 
applause  from  an  audience  of  hard-boiled 
critics  and  the  writer  does  not  recall  ever  hav- 
ing witnessed  more  absorbing  entertainment. 

What  is  the  reason  for  this?  First,  the  in- 
tense drama  resulting  from  one  of  the  finest 
characterizations  ever  seen  on  the  screen. 
Louise  Dressers  performance  of  the  title  role 
is  a  magnificent  piece  of  work.  The  character 
is  not  a  sympathetic  one,  far  from  it.  The  re- 
action towards  this  woman,  formerly  a  grand 
opera  star,  now  a  dirty,  slatternly,  drunken 
hag  who  lives  in  squalor,  sore  at  the  world  and 
even  hating  her  own  son,  whose  birth  was  the 
cause  of  her  losing  her  voice,  is  decidedly  un- 
pleasant and  so  realistic  that  it  is  at  times  even 
loathsome ;  but  there  is  no  denying  its  force 
or  the  compelling  drama  that  keeps  your  eyes 
glued  to  the  screen. 

This  alone  is  sufficient  to  make  "The  Goose 
Woman"  take  high  rank,  but  there  is  another 
angle  equally  fascinating.  For  dovetailed  into 
this  woman's  story  is  an  absorbing  murder 
mystery  which  has  been  handled  with  excep- 
tional cleverness,  leading  up  to  a  climax  with 
a  tremendous  punch  where  this  unnatural 
woman  in  her  thirst  for  publicity  finds  that  she 
has  unwittingly  placed  her  own  son  in  the  very 
shadow  of  the  gallows  and  all  her  latent  mother 
love  is  suddenly  awakened. 

The  heavy  drama  is  lightened  by  excellent 
comedy  touches  and  a  pleasing  romance  be- 
tween the  son  and  an  actress,  who  is  true  blue, 
with  Jack  Pickford  and  Constance  Bennett  in 
these  roles.  The  entire  cast  is  high  class  and 
such  care  has  been  used  in  its  selection  that 
Marc  MacDermott  was  chosen  for  a  role  that 
is  little  more  than  a  "bit." 

Not  only  has  Clarence  Brown  given  this  pic- 
ture exceptional  direction  but  with  an  excellent 
story  to  begin  with  the  continuity  has  been  de- 
veloped with  unusual  smoothness  and  skill.  The 
various  elements  sandwich  perfectly  and  while 
the  identity  of  the  slayer  is  hidden  so  that  few 
will  guess  it,  there  is  no  placing  of  suspicion 
on  innocent  parties  nor  is  there  a  dearth  of 
"leads"  pointing  to  the  guilty  man.  The  alto- 
gether admirable  construction  and  development 
aids  in  making  it  an  exceedingly  well-rounded 
production. 

There  are  a  few  touches  where  some  patrons 


MOVING    PICTURE  WORLD 


534 

may  feci  that  unpleasant  realism  has  been  car- 
ried farther  than  necessary  but,  regardless  of 
these,  we  believe  that  "The  Goose  Woman"  will 
afford  splendid  entertainment  for  the  great 
majority  of  patrons  of  all  classes. 

Cant 

Mary  Holme*  I.ouliie  PuMBl 

i.i-nilil    Ho  1 111  en  .1.1,  i,  I'lekford 

Hnxel    Wo<m1m  t.'omttnnce  Hennett 

Jacob  1(Ikk»  SpOttlBWOOde  Ailkrn 

Itepnrfcr   (^rorKi1  Cooper 

HUtrlct   Attorney  Guntuvr  tun  ienTeiUf 

Detective  George  ,\lehnli* 

AmoM    in  Miirc  MitcDemiott 

lliiscd  on  story  by  Hex  lleneh. 
Adapted   •>>'   Melville  llrown. 
Directed  by  <  'lit  rence  llriMvri. 
Length,  7,3<MI  feet. 
Story 

Marie  DeNardl  a  famous  opera  sinner  gives 
birth  to  a  boy  and  loses  her  voice.  She  takes 
to  drink  and  sinks  lower  and  lower  finally 
becoming  a  sloverly  old  hag,  who  spends  her 
time  In  a  dirty  shabby  house  where  she  raises 
geese,  continually  thinking  of  her  past 
glories  and  blaming  her  son  who  grows  up 
unloved.  Despite  his  surroundings  the  boy 
is  an  upright  manly  fellow  who  wins  the 
love  of  the  leading  lady  Hazel  In  the  local 
theatre.  The  owner  of  the  theatre  who  has 
wrecked  the  lives  of  many  girls  starts  to 
win  Hazel  and  is  suddenly  found  murdered. 
The  only  witness  was  the  opera  singer 
known  only  as  Mary  Holmes.  Seeing  a  chance 
to  gain  publicity  and  again  get  her  name 
before  the  public  reveals  her  Identity  to  the 
district  attorney  who  turns  her  over  to 
beauty  specialists,  gets  her  swell  clothes  and 
finally  presents  hor  to  the  reporters,  creating 
a  sensation.  Her  testimony  pointed  to  a 
man  In  a  new  liivver  with  a  defective  light, 
which  the  police  found  was  owned  by  her 
son  Gerald  and  he  was  arrested.  Called  upon 
to  Identify  the  murderer  she  found  him  to 
be  her  own  son  and,  her  mother  love  sud- 
denly awakened  she  stated  that  her  story 
was  all  lies.  The  district  attorney  told  her, 
however,  he  had  sufficient  evidence  to  hang 
the  boy  on  her  own  testimony.  At  this 
juncture  the  police  arrived  with  the  old 
stage  door  keeper  whom  they  had  traced  by 
a  gun  that  fired  the  fatal  shot.  The  old 
man  confessed  that  he  killed  to  save  Hazel. 
Cerald  exonerated  found  happiness  with  his 
regenerated  mother  and  Hazel  who  had  stuck 
by  him. 

"The  Street  of  For- 
gotten Men" 

Paramount  Offers  Very  Out-of-the-Ordinary 
Story  of  the   Underworld  That 
Should  Please  Majority 

Reviewed  by  C.  S.  Scwell 

Paramount  is  offering  a  decidedly  out-of- 
the-ordinary  picture  in  the  Herbert  Brenon 
production,  "The  Street  of  Forgotten  Men," 
based  on  a  magazine  story  by  George  Kibbe 
Turner,  with  Percy  Marmont,  Neil  Hamilton 
and  Mary  Brian  in  featured  roles. 

The  title  refers  to  a  fictitious  street  run- 
ning off  of  New  York's  Bowery,  the  haunt 
of  the  dregs  of  the  great  city's  life.  The 
opening  scenes  take  the  spectator  back  to 
the  days  of  the  tough  Bowery  saloon  of  a 
generation  ago  and  Director  Brenon  has  in- 
jected a  lot  of  colorful  atmosphere  with  a 
variety  of  underworld  types  and  the  women 
in  the  quaint  costumes  of  the  period. 

We  believe,  however,  that  audiences  will 
find  the  back  room  of  this  saloon  of  un- 
usual interest.  Here  is  a  so-called  cripple 
factory  and  there  is  shown  the  tricks.of  the 
trade  whereby  able-bodied  men  are  dis- 
guised so  as  to  appear  as  crippled,  blind, 
deformed,  mis-shapen,  in  order  that  they  may 
go  out  and  seek  charity  from  the  soft- 
hearted. 

It  is  one  of  this  number  who  is  the  hero 
of  the  picture  figuring  in  a  story  that  holds 
the  attention  and  develops  a  lot  of  human 


interest.  This  chap,  Easy  Money  Charlie, 
admirably  played  by  Percy  Marmont,  is  per- 
suaded by  a  dying  unfortunate  to  adopt  her 
baby  daughter  and  he  rears  her  in  luxury, 
keeping  his  occupation  a  secret.  Finally  he 
realizes  what  a  cheat  and  faker  he  has  been 
and  discovering  that  the  girl  has  fallen  in 
love  with  him  he  disappears,  leaving  her  to 
find  happiness  with  a  young  chap  who  adores 
her. 

Considerable  drama  is  developed  in  the 
unfolding  of  this  story  and  especially  force- 
ful and  logical  is  the  ending  where  this  beg- 
gar returns  in  his  rags  and  secretly  watches 
the  girl's  wedding.  There  are  a  number  of 
other  good  touches  throughout,  including  a 
fight  between  the  fake  cripple  and  a  fake 
blind  man  who  is  the  villain,  with  a  good 
punch  in  a  second  fight  between  these  two, 
as  they  are,  without  their  disguises,  ending 
with  the  villain  going  blind.  Exceedingly 
melodramatic  but  effective.  Another  excel- 
lent scene  with  strong  emotional  force  is  the 
death  of  the  kid's  mother. 

There  is  good  concentration  of  interest  in 
this  picture,  for  although  there  are  a  large 
number  of  characters,  only  four  of  them  are 
of  any  importance. 

Rivaling  the  fine  work  of  Percy  Marmont 
is  that  of  John  Harrington  in  the  particularly 
exacting  role  of  a  crook  who  throughout  al- 
most the  entire  picture  feigns  blindness, 
showing  only  the  whites  and  a  bit  of  the 
iris  of  his  eyes,  and  even  standing  the  test 
of  a  lighted  match  in  front  of  his  face  with- 
out blinking.  Mary  Brian  is  charming  as  the 
young  girl  and  Neil  Hamilton  makes  a  good 
appearance  opposite  her  but  has  very  little 
to  do. 

This  story  is  decidedly  impressive,  out-of- 
the-ordinary  and  interesting  and  we  believe 
that  it  will  be  quite  generally  liked. 

Cant 

Baa]    Honej    Charlie  Percy  Marmont 

Harj    \  on  her  ii  Mary  llriiin 

Philip  Pert  on  Nell  Hamilton 

Bridgeport  White-Eye  John  Harrington 

K;"'"  r   Jnliet  Drrnon 

Hutch  Holly  Josephine  Deltry 

Adolphe   a.  Ilargnto 

Hlnmond  Mike.  Itlley  Hatch 

Willow    Mct.ee  Dorothy   Will  tern 

Baaed   »n  nmgnzinc  story  by  George  Kibbe 
Turner. 
Adapted    by  John    Itoss,  II. 
Directed  by  Herbert  Ilrenon. 
Length,  li;UHI  feet. 
Story 

A  dive  located  on  a  street  near  the  Bow- 
ery in  New  York  run  by  Diamond  Mike, 
is  known  as  the  Dead  House.  It  Is  a  re- 
sort for  crooks  and  In  the  back  room  Is  a 
"factory"  where  whole  and  healthy  men  are 
made  up  as  blind,  crippled,  legless,  armless, 
etc.  The  leader  among  these  is  Easy  Money 
Charlie,  whose  one  affection  in  life  Is  for  his 
dog.  Charlie  poses  as  having  but  one  arm. 
Whlte-Kye  Is  the  only  one  who  disguises  the 
fact  that  he  Is  not  deformed,  and  always 
appears  as  being  blind.  Jealous  of  Charlie, 
he  kills  his  dog.  Fancy,  a  woman  of  the 
streets,  knowing  Charlie  is  kind-hearted,  per- 
suades him  to  take  her  little  girl  when  she 
dies.  Charlie  raises  her  in  secret  and  years 
later  she  has  become  a  beautiful  young  wo- 
man, reared  in  luxury  in  the  suburbs  and 
sought  after  by  Philip,  a  young  lawyer. 
Philip  proposes  but  Mary  loves  Charlie,  whom 
she  believts  to  be  a  successful  business  man. 
White-Eye  learns  about  Mary  when  he  sees 
Charlie  with  her  all  dressed  up.  A  cop  learns 
that  Charlie  Is  not  crippled  and  tells  him  he 
is  a  liar,  cheat  and  faker  and  unfit  for  decent 
people.  This  preys  on  Charlie  and  he  reveals 
his  secret  to  Philip  and  disappears,  word 
coming,  later  that  he  was  drowned  at  sea. 
After  several  months  Philip's  engagement  to 
Mary  is  announced.  White-Eye  sees  a  chance 
for  blackmail,  but  Charlie  shows  up  and  In 
a  fight  White-Eye  really  goes  blind.  Charlie 
takes  care  of  him  and  when  Mary  and  Phil- 
lip are  married  Charlie  stands  unobserved 
outside  the  church  In  his  cripple's  rags,  con- 
fident of  her  happiness. 


August   1.  1925 

"Private  Affairs" 


Renaud   Hoffman     Feature     Interests  with 
Finely    Drawn    Character   Studies  of 
Small   Town  Types 

Reviewed  bp  C.  S.  Sevrell 

Renaud  Hoffman  is  the  director  of  "Private 
Affairs"  a  Producers  Distributing  Corpora- 
tion picture  and  like  "Not  One  to  Spare" 
his  first  feature  released  through  that  com- 
pany it  is  a  simple  picturization  of  real 
life  without  a  villain  and  even  without  a 
hero  or  "plot"  in  the  usual  screen  sense  of 
the  term. 

This  picture  in  its  construction  and  treat- 
ment differs  greatly  from  the  average  pro- 
duction. It  is  in  reality  a  series  of  char- 
acter studies  of  small  town  types  such  as 
were  probably  more  comtnon  before  the 
age  of  jazz,  sophistication  and  the  automo- 
bile. They  do  not  differ  materially  from  the 
usual  screen  or  play  types  of  their  kind 
except  for  the  fact  that  Mr.  Hoffman  has 
succeeded  in  making  them  less  exaggerated 
and  more  human.  Many  will  be  able  to 
pick  out  characters  whose  counterparts  they 
know  in  real  life  and  consequently  find  their 
affairs,  the  little  problems  of  their  daily 
life,  more  interesting  and  realistic. 

Most  persons  live  a  rather  humdrum  ex- 
istence and  to  secure  the  dramatic  angle 
necessary  to  round  out  a  story,  a  situation 
has  been  introduced  showing  a  package  of 
letters  which  was  lost  and  reached  their 
destination  five  years  late.  The  effect  on 
the  receipients  is  worked  out  in  detail  giving 
rise  to  some  scenes  that  are  humorous  and 
some  pathetic.  The  only  real  drama  in  the 
story  is  in  the  case  of  a  girl  who  married 
another  man  when  she  did  not  hear  from 
her  sweetheart  and  when  she  found  out 
he  did  write  to  her  she  wanted  to  leave  her 
husband  and  children  and  go  to  him.  This 
is  possibly  a  little  exaggerated,  but  the  re- 
appearance of  the  former  beau  who  has  de- 
veloped into  a  conceited  fop  makes  her 
realize  she  has  married  the  right  man  after 
all  and  adds  a  satisfying  note. 

An  unusual  point  in  this  production  is  the 
fact  that  there  is  no  concentration  of  the 
story  on  any  one  set  of  characters,  and  the 
romance  of  two  of.  the  girls  is  of  about 
equal  importance. 

Mr.  Hoffman  has  shown  great  skill  in  de- 
veloping his  characters  almost  entirely 
through  their  actions  rather  than  the  method 
too  frequently  used  by  painting  character- 
izations in  subtitles,  in  fact  we  do  not  re- 
call a  single  subtitle  of  this  kind  although 
each  of  the  principals  is  clean-cut. 

The  lack  of  drama  and  action  tends  to 
slow  down  the  narrative,  but  we  believe  that 
"Private  Affairs"  will  please  a  great  many 
people  because  of  its  fine  characterizations. 
Cast 

Agnes  Ilomnr  Gladys  Ilulattr 

Erred  Henley  Robert  Ague" 

\mv  I.ufkln  Mildred  I  turns 

I         Cross  David  Butler 

\lf  Stacy  Arthur  Hojt 

Irniii    Stito  Hetty   Fran  H  BOW 

Howard    Ilomnr  Willis  Mark» 

Joe  Min,  s  Cbnrle*  Sellon 

V  nil  y    Otlleaple  Hardee  Klrklitnd 

John  Mndtlox  J.  Frank  Qtoadoa 

Hen  Morse  Frank  ConTyu 

•sum   Hsaka  Chariest  W.  Mack 

Baaed    on    *tory    'The    Ledsrer   of    Life"  by 
l.corgc  I'atullo. 
Adapted  by  Alfred  A.  Colin. 
Directed  by  Itenaud  HolTman. 

Length,  i,  r:_  feet. 


August  1.  1925 


MOVING    PICTURE  WORLD 


535 


Story 

In  the  small  town  of  Two  Forks  Agnes 
Bomar,  the  postmaster's  daughter  has  fallen 
for  the  blandishments  of  Lee  Cross  who,  how- 
ever, is  in  love  with  Amy  Lufkin.  Cross  gets 
an  opportunity  to  go  West  during  an  oil 
boom  and  promises  to  send  for  Amy.  The 
letter  does  not  come  and  five  years  later  finds 
her  married  to  John  Maddox.  During  this 
period  there  have  been  few  changes,  Alf 
Stacy  the  drug  clerk  now  owns  the  store  and 
is  married  to  Irma  his  sweetheart.  Young 
Fred  Henley  who  is  always  trying  new 
schemes  to  get  rich  is  still  in  love  with 
Agnes  and  has  bought  police  dogs  to  raise 
puppies.  Agnes'  father  gets  bad  news  and 
falls  dead.  An  officious  politician  Sam  Hanks 
is  made  postmaster  and  he  finds  a  package 
of  letters  five  years  old  behind  a  desk  and 
puts  them  in  the  mail.  They  cause  all  sorts 
of  confusion.  Those  to  Irma  and  Alf  are 
from  their  old  sweethearts  and  come  near 
causing  a  divorce.  The  greatest  tragedy 
happens  to  Amy  when  she  receives  Lee's  de- 
layed letter.  Regardless  of  her  children  she 
plans  a  divorce.  Lee,  however,  returns  to 
town  apparently  prosperous  but  when  Amy 
sees  he  is  a  shallow  and  conceited  dandy  she 
is  content  and  tells  her  husband  it  Is  won- 
derful for  a  woman  to  learn  that  she  married 
the  right  man.  Lee  calls  on  Agnes  and  at- 
tempts to  embrace  her  but  Fred  gives  him  a 
good  beating  and  he  leaves  town.  Andy,  the 
town  drunkard  learns  from  the  delayed  letter 
he  has  inherited  a  fortune  and  when  Fred's 
scheme  of  raising  dogs  fails,  he  tells  him  he 
must  come  along. 


"A  Slave  of  Fashion" 

Excellent  Work  of  Norma  Shearer  and  Lew 
Cody  Makes  Pleasing  Entertainment 
of   Improbable  Story 

Reviewed  by  C.  S.  Sewell 

Can  a  story  purporting  to  deal  with  life 
and  not  fantasy  be  made  into  an  enjoyable  pic- 
ture if  based  on  an  utterly  improbable  founda- 
tion? The  Metro-Goldwyn-Mayer  production 
"A  Slave  of  Fashion,"  starring  Norma  Shearer 
and  Lew  Cody,  would  seem  to  answer  in  the 
affirmative. 

This  picture  hinges  on  the  masquerading  of 
a  charming  and  innocent  country  girl  as  an- 
other woman,  using  her  beautiful  wardrobe 
and  even  occupying  the  apartment  of  a  wealthy 
stranger  during  his  absence.  Circumstances 
cause  her  to  pose  as  being  married  to  this  man 
and  complications  and  embarrassment  result 
from  his  unexpected  return,  although  the  final 
outcome  can  be  readily  guessed. 

On  this  slight  and  preposterous  basis  is  built 
a  story  in  which  inconsistencies  develop,  but 
cleverly  built-up  situations,  skilful  direction,  a 
good  set  of  amusing  substitutes  and  above  all 
the  excellent  work  of  Miss  Shearer  and  to 
only  a  slightly  lesser  degree  that  of  Mr.  Cody, 
because  he  only  figures  in  the  climax,  succeed 
in  holding  the  attention  and  providing  en- 
joyment for  the  patrons  who  are  willing  to 
forsake  logic  for  the  sake  of  being  enter- 
tained. 

We  don't  believe  we  have  ever  seen  Miss 
Shearer  do  better  work  than  in  the  situations 
after  her  "husband"  unexpectedly  returns, 
where  for  minutes  at  a  time  she  sits  as  if 
dumbfounded,  but  still  holds  your  attention. 
She  also  registers  in  the  emotional  sequences 
and  her  stunning  clothes  will  delight  the  wom- 
en. Once  again,  Lew  Cody  gets  away  from 
"villainous"  rol'es  and  his  work  as  a  sophisti- 
cated man  of  the  world  is  a  delight.  Mary 
Carr  has  a  chance  to  put  over  some  very  ef- 
fective mother-love  scenes  and  Vivian  Ogden 
is  excellent  as  the  gossiping  country  aunt. 
Cast 

Katherine    RmerKon  A'orma  Sheari-r 

Nicholas   Wentworth  Lew  Cody 

Dick  Wayne  William  Haines 

Mother  Ksinwn  Mary  Carr 

Father  Emrnon  lames  Corrlgan 


Aunt  Sophie  Vlvla  Ogden 

Madeline   Miss  Dnpont 

Mayme   F.stelle  Clark 

1 1..  I. s,,n   Sidney  Hracy 

Story  by  Samuel  Shlpman. 
Scenario  by  Jane  Murfln. 
Directed  by  Hobart  Henley. 
Length,  5,906  feet. 
Story 

Katherine  Emerson,  who  lives  in  a  small 
town  in  Iowa,  determines  that  she  will  come 
to  New  York  and  make  good.  En  route,  the 
train  is  wrecked  and  Katherine,  who  is  un- 
injured, finds  the  beautiful  hand  bag  of  an 
attractive  woman  on  the  train  and  discovers 
in  it  a  note  in  which  Nicholas  Wentworth 
offers  this  woman,  Madeline,  his  apartment 
while  he  is  away,  with  the  stipulation  that 
she  leave  before  his  return  on  May  1.  Kath- 
erine decides  to  take  a  chance  for  a  glorious 
adventure  and  poses  as  Madeline.  She  en- 
joys herself  immensely  and  revels  in  wealth 
and  beautiful  clothes.  Suddenly  her  family 
appears  and  she  tells  them  she  has  married 
Wentworth;  she  continues  to  allow  Dick 
Wayne  to  call  on  her  and  her  mother  finally 
writes  to  Wentworth.  Katherine  is  flabber- 
gasted when  he  returns  suddenly  and  seeing 
no  way  out  of  dilemma  determines  to  tell  her 
family  the  truth.  Wentworth,  however,  falls 
in  love  with  Katherine  and  she  accepts  his 
proposal  that  she  become  Mrs.  Wentworth  in 
reality. 


"Tracked  in  the  Snow 
Country* 


Warner    Brothers    Present    Rin-Tin-Tin  in 
Story   That   Should   Please  the 
Majority  of  Spectators 

Reviewed  by  C.  S.  Sewell 

As  the  newest  production  starring  the  re- 
markable dog  Rin-Tin-Tin,  Warner  Brothers 
are  offering  a  story  of  the  snow-covered 
Northwest,  "Tracked  in  the  Snow  Country," 
which  should  prove  decidedly  entertaining  to 
the  majority  of  patrons. 


What  MARCUS  LOEW  thinks  of 

"EVOLUTION" 

A  Red  Seal  Feature 


Booked  it  for  the  entire 
Loew  Circuit  in  the  Metro- 
politan District  for  115  days 
solid. 


What  FILM  DAILY  said  of 

"EVOLUTION" 

A  Red  Seal  Feature 


Should  be  shown  by  every  live 
exhibitor.  Splendid  timely  pic- 
ture dealing  with  subject  uni- 
versally talked  of.  Should  pack 
them  in.  Don't  miss  this. 


1600 
Broadway 


New  York 
City 


EDWIN   MILES   FAD  MAN,  President 


A  nuniDer  01  pictures  nave  already  demon- 
strated that  there  is  an  unusual  appeal  in  the 
performance  of  an  intelligent  dog  and  in  this 
picture  the  dog  has  a  more  than  ordinarily 
prominent  role,  being  really  and  truly  the 
center  of  the  action. 

Exceptional  sympathy  is  developed  for  Rin- 
Tin-Tin  early  in  the  picture,  for  on  circum- 
stantial evidence  he  is  accused  of  the  mur- 
der of  his  master  and  tracked  with  a  price 
on  his  head.  Cast  as  a  dog  that  is  half  wolf 
and  whose  father  was  a  killer,  when  turned 
on  by  his  human  friends  he  returns  to  the 
wilds  and  mates  with  a  she-wolf.  Eventually, 
however,  the  real  murderer  is  discovered, 
Rin-Tin-Tin  gets  his  revenge  in  a  scene  that 
is  rather  gruesome,  where  he  prevents  this 
man  from  getting  out  of  a  hole  in  the  ice 
through  which  he  has  fallen. 

The  casting  of  suspicion  on  Rin-Tin-Tin  is 
rather  inconclusive,  but  it  affords  opportuni- 
ties for  a  lot  of  good  melodrama  and  gives 
this  intelligent  animal  many  chances  to  do 
some  really  remarkable  work.  He  keeps 
your  interest  keyed  up  to  a  high  pitch  every 
minute  he  is  on  the  screen  and  he  is  in  al- 
most every  scene.  | 

There  are  a  lot  of  good  melodramatic  sit- 
uations between  the  dog  and  the  villain  and 
exceptional  punch  in  the  fight  scenes  where 
Rin-Tin-Tin  leaps  through  the  air  at  his 
throat  and  they  grapple  and  roll  on  the 
ground.  A  pleasing  touch  at  the  end  shows 
this  dog  rocking  a  cradle  containing  twins 
and  then  showing  his  master  his  own  family, 
a  litter  of  newborn  pups. 

Mitchell  Lewis  gives  a  fine  performance  in 
the  arduous  role  of  the  villain  and  the  spec- 
tators certainly  won't  envy  him  in  his  en- 
counters with  the  dog,  for  they  are  intensely 
realistic.  The  other  principals  do  good  work, 
but  after  all  it  is  the  dog  that  is  practically 
the  whole  show. 

Cast 

Rin-Tin-Tin    Rln-Tln-Tln 

Joan  Hardy  ..June  Marlowe 

Terry  Moulton  ..David  Rutler 

Jules  Renault  Mitchell  Lewis 

Simon  Hardy,  Charles  Sellon 

Wah  Wah  Princess  Lea 

Based  on  original  story  by  Edward  Meagher. 
Directed  by  Herman  Raymnker. 
Lengrth.  7,139  feet. 
Story 

Simon  Hardy  and  his  daughter  journey  to 
the  north  country  and  Hardy  discovers  a  vein 
of  gold  but  keeps  the  location  secret.  His 
daughter  Joan  adopts  a  wolf-dog  puppy  and 
when  Hardy  is  found  murdered,  this  animal, 
now  grown  up,  is  blamed.  He  escapes  and 
returns  to  the  wilds  and  mates  with  a  she- 
wolf.  The  real  murderer  comes  back  to  the 
cabin  for  a  map  which  shows  the  location  of 
the  claim,  and  is  tracked  to  the  mine  by 
Joan's  sweetheart.  He  arrives  in  time  to 
witness  a  fight  between  the  villain  and  the 
dog  and  hear  the  villain  threaten  to  kill  the 
animal  as  he  did  his  master.  There  is  a 
terrific  fight  and  the  villain  escapes  and  falls 
through  a  hole  in  the  ice  and  Rin-Tin-Tin 
keeps  him  from  being  rescued.  Joan  and  her 
sweetheart  find  happiness  together  and  are 
blessed  with  twins,  while  Rin-Tin-Tin  him- 
self is  presented  with  a  fine  litter  of  pups 
by  his  mate. 


"A  Yarn  About  Yarn" 

(Pathe; — Cartoon— One  Reel) 

This  Aesop's  Film  Fable  is  a  delight. 
The  farmer  and  the  cat  are  engaged  in  wind- 
ing yarn  only  to  be  interrupted  by  mis- 
chievous mice,  who  turn  the  tables  on  their 
ancient  enemy  and  cause  the  farmer  many 
heart-rending  moments.  Paul  Terry's  artists 
have  done  an  especially  fine  bit  of  work  in 
drawing  this  subject.  The  facial  expressions 
of  the  cat  are  wonders. — S.  S. 


536 


MOVING    PICTURE  WORLD 


August  1,  1925 


ASSOCIATED  EXHIBITORS  PROGRAM 


FOR  the  first  time  since  the  plan  of 
establishing  programs  of  feature  re- 
leases was  adopted  by  the  distributing 
organizations,  a  trade  paper  is  in  position  to 
furnish  in  one  issue  reviews  of  a  company's 
entire  product  for  an  extended  period. 

Through  the  co-operation  of  Associated 
Exhibitors,  Moving  Picture  World  has  been 
able  to  view  the  eight  pictures  which  will 
be  released  from  August  to  November,  in- 
clusive, and  believing  that  this  constitutes 
a  distinct  service  for  exhibitors  in  arranging 
their  bookings,  our  opinion  of  eacli  produc- 
tion is  printed  herewith. 

This  program  shows  considerable  variety. 
There  are  two  comedies :  "Never  Weaken," 
a  Harold  Lloyd  re-issue  which  should  prove' 
highly  amusing,  and  a  Monty  Banks  feature, 
"Keep  Smiling,"  filled  with  gags  and  slap- 
stick that  should  get  many  laughs.  "Man- 
hattan Madness,"  a  mystery  melodrama,  of- 
fers the  opportunity  to  exploit  Jack  Dempsey 
and  his  wife,  Estelle  Taylor.  "Headlines" 
is  an  entertaining  story  of  a  mother's  sacri- 
fice for  a  daughter  who  is  an  ultra-jazzy 
flapper.  "His  Buddy's  Wife"  also  introduces 
the  element  of  self-sacrifice  in  an  appealing 
sentimental  romance.  "Fifty-Fifty"  is  a 
sophisticated  domestic  triangle  story  featur- 
ing Hope  Hampton  and  Lionel  Barrymore. 
The  underworld  is  represented  by  two  pic- 
tures in  which  regeneration  figures.  One  is 
"Camille  of  the  Barbary  Coast,"  a  colorful 
heart-interest  story  of  a  dance  hall  woman 
and  a  youth  convicted  of  forgery.  The  other, 
"Under  the  Rouge,"  is  an  excellent  crook 
melodrama  with  strong  heart  interest,  drama 
and  comedy  and  an  exceptionally  thrilling 
climax. 


"Manhattan  Madness" 


Associated    Exhibitors    Star   Jack  Dempsey 
and  Estelle  Taylor  in  New  Version  of 
Fairbank's  Film. 
Reviewed  by  C.  S.  Sewetl 

With  heavyweight  champion  Jack  Demp- 
sey and  his  bride  Estelle  Taylor  in  the  stellar 
roles,  Associated  Exhibitors  is  offering  a 
new  version  of  "Manhattan  Madness"  which 
in  its  original  form  served  as  one  of  Douglas 
Fairbank's  earliest  successes. 

Much  of  the  appeal  of  the  picture  is  staked 
on  keeping  the  audience  mystified  regarding 
the  reason  for  a  series  of  exciting  happen- 
ings. The  plot  concerns  a  westerner  who 
complains  that  New  York  offers  no  excite- 
ment. He  becomes  interested  in  a  pretty 
girl  and  soon  finds  himself  in  the  midst  of 
much  more  excitement  than  he  bargained 
for.  It  developes  that  it  was  all  a  frame- 
up  on  the  part  of  his  friends,  but  he  "kid- 
naps" the  girl  nevertheless  and  marries  her. 

The  series  of  mysterious  happenings  in 
the  count's  home  in  which  Jack  comes  to 
the  rescue  of  the  girl  follows  closely  along 
the  lines  of  the  original  version  ;  the  action 
leading  up  to  this,  however,  has  been 
changed  considerably.  A  couple  of  reels  are 
used  in  bringing  the  star  to  New  York  and 
another  in  planting  the  frame-up.  During 
this  time  there  is  not  a  corresponding  ad- 
vance in  the  plot  action  the  footage  being 
used  largely  for  introducing  obvious  and 
somewhat  forced  comedy  supplied  by  two 
"green"   cowboys   on    the    train   and  more 


scenes  between  them  and  the  negro  porter 
in  an  exclusive  club. 

The  plot  does  not  really  take  shape  until 
about  the  fourth  reel;  then  the  action  gets 
fast  and  furious,  so  much  so  that  you  are 
apt  to  wonder  whether  it  is  burlesque  melo- 
drama, as  some  of  the  scenes  are  so  over- 
played. Dempsey  is  confronted  at  every  turn 
by  a  new  adversary  and  so  effectively  does 
he  use  his  celebrated  fists  that  once  he  has 
a  half  dozen  knocked  out  in  one  room  and 
as  many  more  sprawling  in  another  room. 
A  mysterious  jewel  case  has  been  introduced 
and  there  are  trap  doors  galore,  sliding 
panels  and  hands  that  strangely  appear  from 
unusual  places. 

Jack  Dempsey  anoears  to  best  advantage  in 
the  scenes  where  he  has  a  chance  to  use  his 
fists.  Estelle  Taylor  gives  a  satisfactory 
performance  as  the  girl,  while  the  lesser 
roles  are  portrayed  by  such  well-known 
actors  as  George  Seigmann,  Frank  Campeau 
and  Bull  Montana. 

While  the  climax  reveals  the  whole  thing 
as  a  frame-up  some  of  the  earlier  develop- 
ment leading  up  to  the  "thrills"  is  not  ex- 
plained, and  the  use  of  so  much  footage  for 
the  comic  by-play  retards  the  story  and  les- 
sens the  interest. 

As  a  whole  "Manhattan  Madness"  seems 
to  lack  dash  and  spontanity  and  will  prob- 
ably register  with  the  majority  as  average 
program  entertainment.  The  presence  of 
Dempsey  and  his  bride,  however,  offers  good 
opportunity  for  exploitation. 

Cast 

Steve  O'Dare  Jack  Dempsey 

The  Girl  EMtelle  Tnylor 

Harlan  George  Selgman 

Bntler  Frank  Campeau 

Chauffeur  Bull  Montnnn 

Maid  Jane  Starr 

Count  Theodore  Lorch 

Hank  Bill  F*raney 

Zeke  Nelson  McDowell 

Porter  Tom  Wilson 

Murphy  Glenn  Oavender 

Story  by  Charles  T.  and  Frank  Dasey. 
Adapted  by  E.  V.  Durllng-. 
Directed  by  John  McDermott 
Length   5,580  feet. 
Story 

Steve  O'Dare  receives  a  summons  from 
friends  in  New  York  to  como  in  reference  to 
a  contract  for  horses  and  wires  that  he 
hopes  for  excitement  while  there,  as  New 
York  cannot  compare  with  the  West.  On 
the  train  he  overhears  conversation  regard- 
ing himself  and  Harlan,  another  rancher, 
and  also  is  attracted  to  a  mysterious  girl. 
Arriving  in  New  York  he  again  sees  her  in 
a  cabaret  with  Harlan  and  she  seems  to  be 
in  trouble.  Going  to  the  Count  regarding 
the  contract  she  appears  on  the  scene  and 
appeals  to  him  for  help.  Steve  comes  to  her 
rescue  and  is  beset  on  all  sides  by  a  gang, 
during  which  he  knocks  several  of  them 
out  and  two  or  three  get  shot.  It  is  all  a 
mystery  and  centres  around  possession  of  a 
mysterious  box  which  every,  time  he  gets, 
mysterious  hands  reach  out  anti  grab. 
Finally  the  house  suddenly  appears  to  be 
deserted  and  he  opens  a  door  to  find  every- 
one seated  at  dinner.  It  is  explained  it  was 
a  frame-up  to  provide  him  with  excitement. 
He  turns,  the  tables  by  grabbing  the  girl 
and  taking  her  off  to  a  preacher. 


"Under  the  Rouge" 


Crook  Story  With   Intense  Drama,  Comedy 
and  Heart  Interest  Is  Excellent 
Entertainment 

Reviewed  by  C.  S.  Sewell 

About  a  year  ago  Associated  Exhibitors  re- 
leased "The  Chechacos"  the  first  picture  filmed 


entirely  in  Alaska,  thus  focussing  attention  on 
Lewis  H.  Moomaw  its  producer.  Now  this 
company  is  offering  another  Moomaw  produc- 
tion "Under  the  Rouge"  which  is  of  an  entirely 
different  type. 

"Under  the  Rouge"  is  a  story  of  the  under- 
world. Its  leading  characters  are  crooks  and 
some  of  its  situations  melodramatic,  but  it 
differs  greatly  from  the  familiar  type  of  crook 
melodrama.  It  throws  no  glamour  over  the 
commission  of  crime  and  is  concerned  en- 
tirely with  the  better  natures  of  a  man  and  a 
girl  whose  circumstances  had  made  them  crooks. 

Mr.  Moomaw  has  succeeded  in  developing 
strong  dramatic  tenseness  right  at  the  outset 
and  a  sympathy  for  the  characters  despite  the 
fact  that  they  are  not  in  the  least  ashamed 
of  their  profession.  Several  deft  touches  and 
original  twists  make  the  characters  exceeding- 
ly human  and  establish  intense  earnestness  and 
sincerity. 

So  well  established  is  this  angle  that  the 
story  sustains  the  suspense  and  holds  the  at- 
tention despite  the  fact  that  so  many  new 
characters  are  continually  being  introduced 
that  the  theme  becomes  rather  involved.  This 
lack  of  dramatic  concentration  would  cause 
the  interest  to  waver  were  it  not  for  the  fact 
that  it  is  over-balanced  by  the  power  of  the 
main  theme. 

"Under  the  Rouge"  has  a  great  melodramatic 
climax  which  develops  additional  punch  be- 
cause it  comes  when  you  are  sure  that  you 
are  going  to  see  old  stuff.  There  is  certainly 
nothing  new  in  seeing  the  hero  start  out  in  a 
boat  to  rescue  the  heroine  who  is  being  swept 
through  the  rapids  towards  a  waterfall,  but 
when  you  see  them  swept  over  the  edge  of  the 
falls  and  saved  by  grasping  a  tree  at  the  waters 
edge  there  is  an  honest  to  goodness  thrill. 

It  is  along  human  interest  lines,  however, 
that  Mr.  Moomaw  really  shows  to  best  ad- 
vantage and  makes  his  characters  unusually 
convincing  and  appealing,  in  fact  this  is  the 
keynote  of  the  production.  He  makes  you  feel 
that  Whitey,  though  a  crook,  is  every  inch  a 
man.  his  friendship  for  his  young  pal  and 
his  devotion  to  the  girl  who  is  persecuted  will 
warm  your  heart  and  there  is  a  tremendous 
tug  in  the  scene  where  he  gives  his  own  war 
medal  to  his  pal's  mother  to  make  her  believe 
he  died  a  hero  instead  of  while  fleeing  from 
the  police.  And  an  unusual  and  effective  note 
is  the  detective  who  instead  of  hounding 
Whitey,  aids  him  at  every  turn  and  urges 
him  to  go  straight. 

The  work  of  the  entire  cast  is  excellent. 
Tom  Moore  and  Eileen  Percy  have  the  lead- 
ing roles  with  Eddie  Phillips  as  the  pal,  James 
Mason  as  the  villain,  Claire  DeLorez  as  a 
vamp,  Mary  Alden  as  the  mother  and  Car- 
melita  Geraghty  as  the  susceptible  village  girl. 
In  the  role  portrayed  by  Wm.  V.  Mong,  that 
of  a  confidence  man  who  turned  evangelist, 
there  is  a  suggestion  of  a  "Miracle  Man" 
theme. 

This  picture  should  please  the  majority  and 
rate  well  above  the  average  as  a  box-office 

attraction. 

Cast 


Kitty  Eileen  Percy 

Whitey  Tom  Moore 

Sk.-e«er  Eddie  Phillips 

Mai  James  Mason 

Daisy  Claire  DeLorea 

D<)C  Wm.   V.  Monsjr 

Mr.   Fleck  Cheater  Conkllng- 

Jim    Condon  Stanley  Blyatone 

Evelyn  Cnrmellta  Geraa-hty 


August  1,  1925 


MOVING   PICTURE  WORLD 


537 


f.Ulli-  Tommy  Brace  Gnerln 

Fred  Morton  Tom  Gallery 

Constable  Wm.  Dills 

Story  and  Scenario  by  A.  P.  Younger. 
Directed  by  Lewis  H.  Moomaw. 
Length,   0,055  feet. 
Story 

.Several  years  after  the  Great  War,  Whitey, 
who  won  a  hero  medal,  and  his  pal,  Skeeter, 
are  crooks,  while  their  friend,  Jim,  is  a  de- 
tective. Whitey  loves  Kitty,  who  is  also  a 
prook,  and  Mai,  a  confidence  man,  is  his 
rival,  and  Whitey  earns  Kitty's  gratitude 
when  he  saves  her  from  an  attack  by  Mai. 
While  pulling  a  job  Skeeter  shoots  a  watch- 
man and  is  himself  killed.  Whitey  is  held 
as  a  witness,  but  Jim  secures  his  freedom 
on  Whitey's  promise  to  go  straight.  This  he 
gives  as  he  wants  to  see  Kitty  who  has  gone 
to  the  country  to  recover  from  a  nervous 
breakdown.  Whitey  hides  his  own  love  when 
he  believes  Kitty  is  in  love  with  Morton,  the 
cashier  of  the  local  bank,  and  is  given  a  job 
In  the  bank.  Whitey  finds  out  that  the  old 
lady  with  whom  Kitty  is  living  is  Skeeter's 
mother  and  he  tells  her  that  Skeeter  died  a 
war  hero  and  gives  her  his  own  medal  to 
prove  it.  Mai,  the  advance  agent  for  Doc,  a 
confidence  man  who  is  posing  as  an  evangelist 
and  working  the  small  towns,  lures  Evelyn, 
the  old  lady's  daughter,  and  Kitty  tries  to 
save  her.  Whitey  finally  thrashes  Mai. 
There  is  a  shortage  at  the  bank  and  Whitey 
Is  suspected,  but  when  Morton  throws  Kitty 
down  on  hearing  about  her  past,  Whitey 
exposes  him  as  the  crook.  Kitty,  despondent, 
tries  to  kill  herself  by  going  over  the  falls, 
but  Whitey  saves  her  just  at  the  edge  and 
they  find  happiness  together. 


"His  Buddy's  Wife" 


Glenn  Hunter  Featured  in  Appealing  Senti- 
mental Story  of  Youthful  Romance 
and  Self-Sacrifice 
Reviewed  by  C.  S.  Sewell 

Against  backgrounds  of  the  World  War  and 
a  small  New  England  village  there  is  un- 
folded a  touching/  and  tender  romance  of 
youth  in  the  Associated  Exhibitors  produc- 
tion "His  Buddy's  Wife"  with  Glenn  Hunter 
in  the  leading  role. 

Using  a  magazine  story  by  T.  Howard  Kel- 
ley  as  the  basis  and  preparing  his  own  adapta- 
tion, Director  Tom  Terriss  has  turned  out  a 
picture  that  is  filled  with  charm  and  beautiful 
sentiment.  He  has  left  no  angle  untouched 
that  would  add  to  the  building  up  of  sympathy 
or  the  bringing  out  of  the  pathos  of  the  two 
leading  roles,  for  sadness  and  sacrifice  are 
the  keynotes  of  this  little  story  which  is  in- 
tense in  its  heart  interest. 

Glenn  Hunter  was  an  ideal  selection  for 
the  role  of  the  fellow  who  felt  his  first  thrill 
of  love,  when  in  the  trenches  he  saw  a  pic- 
ture of  his  buddy's  wife  and  who,  true  to  his 
promise  when  his  buddy  failed  to  return  from 
a  raid,  went  to  the  village  and  devoted  his 
life  to  the  girl.  His  sincerity  and  splendid 
handling  of  the  emotional  angle  makes  the 
character  very  real  and  causes  a  tug  at  the 
heart.  Edna  Murphy  gives  a  good  performance 
as  the  girl  who,  while  deeply  grateful  to  the 
boy,  finally  came  to  his  rescue  when  he  was 
threatened  with  jail  for  defending  her  name 
and  bravely  declared  her  intention  of  marry- 
ing him  although  her  real  love  was  for  her 
missing  husband. 

Up  to  this  point  the  story  is  smoothly  de- 
veloped with  an  increasing  hold  on  the  emo- 
tions. Then,  there  is  an  anti-climax  with  the 
return  of  the  missing  husband  and  we  believe 
that  many  patrons  would  prefer  to  have  it 
ended  here  for  this  new  development  brings 
about  a  situation  which,  while  fraught  with  con- 
siderable suspense  as  to  the  final  outcome, 
must  necessarily  disappoint  some  patrons  which- 
ever way  it  works  out.  The  solution  used  by 
Mr.  Terriss  is  the  more  logical  one  and  keeps 
up  the  note  of  self-sacrifice  for  the  hero  who 


stifles  his  own  feelings  to  bring  happiness  to 
the  woman  he  loves. 

Mr.  Terriss  has  handled  both  the  war  and 
village  scenes  well  and  despite  the  fact  that 
the  romance  does  not  turn  out  happily  for  the 
hero,  we  believe  that  the  strong  pathos  and 
human  interest  and  fine  work  of  Glenn  Hunter 
will  appeal  to  the  majority  of  patrons  especial- 
ly the  women. 

Cast 

Jimmy  Me  Morrow    Glenn  Hunter 

Mary    Mullaney  Edna  Murphy 

Dr.  Summerfleld  Gordon  Begg 

Mr.   Jones  Harlan  Knight 

Mrs.  Jones  Cora  Williams 

Mirandy   Flora  Finch 

Mother   Mullaney.  .       ....Blanche  Davenport 

Bill  Mullane.v  Douglas  Gilmore 

Based    on    Magazine    Story    by    T.  Howard 
Kelley. 
Scenario  by  Tom  Terriss, 
Directed  by  Tom  Terriss. 
Length,   .".--n;  feet. 
Story 

At  the  outbreak  of  the  World  War  Bill 
Mullaney  enlists,  leaving  his  young  wife 
Mary  with  his  mother.  In  France  he  and 
Jimmy  McMorrow  become  buddies.  Jimmy 
falls  in  love  with  Mary's  photograph  and 
when  Bill  goes  on  a  scouting  expedition  and 
does  not  return,  Jimmy  is  glad  to  heed  his 
last  request  to  take  care  of  Mary.  The  Mul- 
laneys  live  in  a  small  New  England  town. 
Just  after  Jimmy  arrives  old  Mrs.  Mullaney 
dies  and  the  doctor  persuades  Jimmy  to 
stay  and  run  the  farm.  To  avoid  talk  he 
lives  in  the  barn,  but  when  Mary  faints 
Jimmy  kisses  her  and  gossips  see  him.  This 
starts  slander  and  when  Jimmy  defends 
Mary's  name  he  is  arrested.  Mary  comes 
to  his  rescue  and  announces  she  is  going  to 
marry  him.  As  they  are  preparing  for  the 
wedding,  Bill  who  was  captured  by  the  Ger- 
mans returns,  and  realizing  that  Mary  still 
loves  him  Jimmy  sacrifices  his  own  love  and 
leaves  them   to  their  happiness. 


"Headlines" 


Mother's     Sacrifice     to     Save     Her  Jazzy 
Daughter's  Reputation  Makes  Story 
That   Should  Appeal 

Reviewed  by  C.  S.  Sewell 

Two  possible  angles  are  suggested  by  the 
title  of  the  Associated  Exhibitors  release 
"Headlines."  One  that  it  is  a  story  of  news- 
paper lifq  and  the  other  th.^t  it  involves 
something  that  would  make  good  newspaper 
headlines.  Both  of  these  figure  in  the  plot 
to  a  limited  extent,  for  the  story  opens  in 
the  editorial  rooms  of  a  big  daily,  two  of 
the  principals  are  members  of  the  staff  and 
there  is  a  threat  of  a  "headline"  story  in  the 
big  climax. 

The  predominating  point  of  the  production, 
however,  is  the  unhesitating  sacrifice  of  her 
good  name  by  a  mother  to  save  her  daughter's 
reputation.  This  occurs  when  the  mother  fol- 
lows her  daughter  to  the  villain's  apartment 
and  hiding  her  in  a  bedroom  comes  out  and 
faces  the  irate  wife  looking  for  divorce 
evidence.  While  by  no  means  new,  such  a 
situation  is  always  effective  if  well  handled 
as  it  is  in  this  instance.  Of  course  all  turns 
out  right  eventually  and  the  mother's  sacrifice 
is  appreciated  by  the  man  she  loves. 

The  principal  character,  in  the  drama  is  a 
woman  feature  writer  who  has  kept  secret  the 
fact  that  she  has  a  grown  daughter,  but  from 
the  minute  this  girl  appears  on  the  scene  she 
is  the  centre  of  interest.  Posing  as  her  mother's 
younger  sister  she  turns  out  to  be  an  ultra- 
modern flapper  with  exceedingly  advanced  ideas 
of  independence.  This  introduces  a  decided 
jazz  atmosphere  and  the  sex  angle  is  rather 
daringly  suggested  in  some  of  the  scenes. 

Alice  Joyce  gives  a  sincere  and  thoroughly 
symathetic  portrayal  of  the  mother  while 
Virginia  Lee  Corbin  is  excellent  as  the  jazz- 


baby  daughter.  The  male  members  of  the 
cast  have  roles  of  less  importance  but  acquit 
themselves  creditably  although  Elliott  Nugent 
seems  rather  miscast  as  the  city  editor. 

The  production  details  are  adequate,  the 
continuity  smooth  and  the  direction  well 
handled,  and  "Headlines"  should  provide  satis- 
factory entertainment.  Patrons  who  may  be  fed 
up  on  jazz  and  sex  will  find  that  this  angle  is 
counteracted  by  the  appeal  of  the  mother's 
role. 

Cast 

Phyllis  Dale  Alice  Joyce 

"Bobby"  Dale  Virginia  Lee  Corbin 

Lawrence  Emmett  Malcolm  McGregor 

Donald  Austen  Harry  T.  Morey 

Stella   Austen  Ruby  Blaine 

Roger   Hillman  Elliott  Nugent 

Story  by  Dorian  Neve. 
Adapted  by  Peter  Milne. 
Directed  by  Edward  H.  Griffith. 
Length,  5.00O  feet. 
Story 

Phyllis  Dale,  feature  writer  on  a  news- 
paper, keeps  secret  the  fact  that  she  has  a 
grown  daughter.  This  girl,  "Bobby,"  is  a 
regular  jazz  baby  and  when  she  is  expelled 
from  school  for  a  prank  she  returns  home 
but  begins  to  pose  as  Phyllis'  sister.  Phyllis, 
however,  tells  her  sweetheart,  Lawrence  Em- 
mett, the  truth,  and  Lawrence  takes  an  in- 
terest in  the  girl  and  seeks  to  curb  her. 
Bobby  turns  down  easy-going  Roger,  the  city 
editor,  for  a  wealthy  philanderer,  Austen, 
whose  wife  is  seeking  evidence  for  a  divorce. 
Bobby  falls  in  love  with  Lawrence  and  tells 
her  mother  they  are  engaged.  Stella,  learn- 
ing Bobby  is  to  visit  Austen  at  his  apart- 
ment, follows  her  and  is  found  by  Austen's 
wife  and  to  sava  Bobby  assumes  the  appear- 
ance of  guilt.  Lawrence  is  heartbroken  and 
Bobby,  realizing  her  mother's  sacrifice,  is 
greatly  chastened.  Roger  comes  to  the  res- 
cue and  arranges  to  bring  Stella  and  Law- 
rence together  and  there  is  a  reconciliation 
and  Bobby,  having  learned  her  lesson,  is  glad 
to  accept  Roger. 


Fifty-Fifty" 


Hope  Hampton,  Lionel  Barrymore  and  Louise 
Glaum  in  Sophisticated  Domestic 
Triangle  Story 

Reviewed  by  C.  S.  Sewell 

With  Hope  Hampton,  Lionel  Barrymore  and 
Louise  Glaum  in  featured  roles  as  the  three 
sides  of  a  marital  triangle,  Associated  Exhibitors 
are  offering  "Fifty-Fifty"  produced  in  this 
country  by  the  noted  French  director  Henri 
Diamant  Berger. 

Mr.  Berger  is  on  familiar  ground  in  making 
this  picture  for  the  locale  of  the  earlier  part 
of  the  story  is  Paris.  Miss  Hampton  has  the 
role  of  a  young  French  modiste's  model  and 
the  story  is  somewhat  continental  in  flavor. 
The  title  refers  to  the  fact  that  when  the  young 
French  wife  saw  a  fascinating  widow  winning 
her .  wealthy  husband  away  from  her  she  re- 
taliated by  making  him  believe  that  what  was 
fair  for  him  was  equally  fair  for  her,  a  fifty- 
fifty  proposition.  This  was  all  a  pose,  however, 
and  while  the  story  is  sophisticated  there  is 
only  one  situation,  where  there  is  a  frame-up 
to  get  divorce  evidence,  that  is  at  all  risque. 

There  are  rather  too  many  scenic  shots  of 
Paris  at  the  start  of  the  picture,  but  the  story, 
while  it  never  develops  much  drama  has  some 
good  light  comedy  touches  and  smooth  de- 
velopment and  should  prove  moderately  enter- 
taining. A  clever  touch  shows  a  notorious 
French  underworld  resort  to  be  all  a  fake 
for  catching  American  tourists,  and  another 
good  touch  is  the  exceedingly  polite  Grand 
Duke  who  has  no  trouble  in  serving  summonses 
on  the  unsuspecting  wealthy. 

Hope  Hampton  has  several  opportunities  to 
appear  in  beautiful  gowns,  but  she  also  gives 
a  good  account  of  herself  and  reveals  more 


538 


MOVING   PICTURE  WORLD 


August  1.  1925 


acting  ability  when  in  less  spectacular  rai- 
ment. Lionel  Barrymore  is  convincing  as  the 
wealthy  American  husband  and  Louise  Glaum 
who  returns  to  the  screen  after  a  long  absence 
is  thoroughly  at  home  as  the  fascinating  vamp- 
ing widow.  Jean  Del  Val  is  especially  good 
as  the  French  dancer  and  the  other  roles  are 
well  handled. 

"Fifty-Fifty"  will  probably  provide  average 
enjoyment  for  the  masses  and  appeal  more  to 
sophisticated  patrons. 

Cast 

Ginette   Hope  Hampton 

Frederick    Harmon  Lionel  Barrymore 

Nina  Olmstead  Louis  Glaum 

Charley   O'Malley  J.  Moy  Bennett 

Grand   Duke  Arthur  Donaldson 

Jean   Jean  Del  Val 

Story  by  Alan  Divan. 
,        Directed   by  Henri  Diamant-Berger. 
Length,  5,531  feet. 
Story 

Frederick  Harmon,  an  American  million- 
aire enjoying  himself  in  Paris  is  attracted 
To  Ginette,  a  mannequin  in  a  fashionable  es- 
tablishment. On  a  slumbering  tour  he  is 
surprised  to  see  her  as  an  Apache  dancer. 
He  learns  later  that  she  is  a  good  girl  and 
that  the  supposed  Apache  resort  is  really  a 
fake  to  kid  the  American  tourists.  Harmon 
marries  Ginette  and  brings  her  to  New  York. 
He  again  meets  Mrs.  Olmstead,  a  scheming 
adventuress  and  becomes  infatuated  with 
her.  Mrs.  Olmstead  conspires  with  a  down 
and  out  grand  duke  to  frame  a  scene  between 
Ginette  and  Jean  a  former  admirer  and 
secures  a  compromising  photograph,  hoping 
to  bring  about  a  divorce.  Jean  learns  of  the 
plot  and  tells  Ginette  who  finally  through  a 
ruse  gets  the  photos  from  Mrs.  Olmstead. 
When  Harmon  confronts  Ginette  she  pro- 
duces them,  exposes  the  whole  frame-up  and 
Harmon,  denouncing  Mrs.  Olmstead  becomes 
reconciled   to  Ginette. 


"Keep  Smiling" 


Monty  Banks'  Newest  Feature  Comedy  Has 
Plenty   of   Good   Gags   and  Snappy 
Boat  Racing  Sequence 
Reviewed  by  C.  S.  Sewell 

Very  much  like  his  former  picture  "Racing 
Luck"  in  type  is  Monty  Banks'  newest  As- 
sociated Exhibitors  production  "Keep  Smil- 
ing." In  the  former  he  was  mistaken  for  an 
auto  racing  driver  and  forced  to  drive  a  car 
in  an  international  road  race  while  in  this 
picture  a  similar  combination  of  circumstances 
causes  him  to  drive  a  motor  boat. 

The  picture  starts  out  with  a  melodramatic 
sequence  in  which  a  mother  and  baby  are  res- 
cued in  a  shipwreck  while  the  father  is  drowned, 
and  in  planting  the  groundwork  for  the  story 
there  is  more  drama  than  comedy ;  in  fact  it 
is  not  until  the  hero  starts  out  to  interview  a 
steamship  owner  regarding  his  invention  of  an 
automatic-inflating  life  preserver  that  the 
comedy  element  really  develops. 

Herman  Raymaker  and  Clyde  Bruckman, 
experienced  gag  men,  has  from  this  point  on 
provided  a  rapid  succession  of  amusing  gags 
and  while  not  adding  anything  to  the  convinc- 
ing quality  of  the  story  do  provide  situations 
that  should  get  a  lot  of  laughs  from  the 
average  spectator.  Most  of  these  gags  occur 
during  the  boat  race.  The  various  things  that 
happen  to  the  boat  and  the  hero  are  utterly 
improbable  but  they  have  been  cleverly  worked 
out  and  keep  the  comedy  element  moving  at  a 
rapid  pace. 

Possibly  because  of  the  similarity  of  the 
stories  the  laughs  here  do  not  seem  so  spon- 
taneous and  the  effort  to  build  up  the  comedy 
is  more  obvious  than  in  the  former  production. 
However  "Keep  Smiling"  should  provide  a 
number  of  laughs  for  patrons  who  like  comedies 
built  on  gags. 

There  is  naturally  a  romantic  angle  and 
while  Monty  Banks  is  not  so  well  suited  to 


the  heroic  role,  he  gives  a  good  account  of  him- 
self in  the  comedy  situation.  Anne  Cornwall  is 
attractive  as  the  girl  and  the  remainder  of  the 
cast  entirely  satisfactory. 

Cnst 

The   Boy  Monty  Banks 

J.  P.  Ryan  Robert  Edeson 

Hose  Ryan  Anne  Corniw.ll 

Gerald  Deane  Stanhope  Wheatcroft 

Double-Cross  Glenn  Cavender 

Bordanni   Donald  Morelll 

Mother   Martha  Franklin 

Story  by  Herman  Raymaker  and  Clyde 
Bruckman. 

Directed    by    Albert    Austin    and   Gilbert  W. 
Pratt. 
Length,  5,400  feet. 
Story 

An  ocean  disaster  resulted  in  the  rescue  of 
a  tiny  boy  and  his  mother,  although  his 
father  was  drowned,  and  the  boy  grew  up 
intensely  afraid  of  water,  with  the  one  de- 
sire to  conquer  it.  He  spent  his  time  invent- 
ing a  life  preserver  that  inflated  automatically 
when  it  touched  water.  A  girl  fell  in  the 
water  and  the  Boy  saved  her.  Reading  of  an 
offer  by  Ryan,  head  of  a  steamer  line,  for 
such  a  device,  he  sought  to  see  him.  Ryan 
had  entered  his  speed  boat  in  a  race  and  ex- 
pected the  arrival  of  a  driver.  Through  an 
accident  their  letters  of  introduction  were  ex- 
changed and  the  Boy  was  received  as  the 
racing  driver,  and  found  that  the  girl  he 
saved  was  Ryan's  daughter.  His  rival,  Deane, 
saw  his  opportunity  to  win  both  race  and 
girl  and  arranged  it  so  that  The  Boy  had  to 
drive  the  speed  boat  in  the  race,  but  to  make 
sure,  placed  his  own  crooked  mechanic  in  the 
boat  to  aid  the  boy.  The  Boy's  absolute  ig- 
norance and  the  crooked  work  of  the  me- 
chanic were  responsible  for  a  lot  of  exciting 
complications,  near  accidents,  etc.,  including 
the  loss  of  the  stopping  lever  and  disman- 
tling of  the  steering  wheel.  The  boy  won  the 
race  but  wound  up  by  running  into  a  boat 
loaded  with  explosives.  His  new  life  pre- 
server saved  him  and  he  won  the  girl  and 
the  contract  to  fit  out  all  of  Ryan's  steam- 
ships. 


"Camille  of  the  Bar- 
bary Coast" 


Mae  Busch  and  Owen  Moore  Score  in  Pleas- 
ing and  Dramatic  Story  of  the  Seamy 
Side  of  Life 
lli  vii'iiill   DJ    C.  S.  Sewell 

Many  a  picture  has  for  its  climax  a  court 
room  scene  with  the  hero  on  trial,  but  in  the 
Associated  Exhibitors  production  "Camille  of 
the  Barbary  Coast"  the  end  of  the  trial  and 
the  sentence  of  the  hero  to  jail  for  forgery 
opens  the  picture  and  provides  a  punch  that 
makes  the  spectator  sit  up  and  take  notice. 

A  few  flashbacks  quickly  cover  the  events 
leading  up  to  this  situation;  the  hero's  prison 
term  ends  quickly  and  then  in  the  sordid  and 
drab  surroundings  of  San  Francisco's  centre 
of  underworld  and  half-world,  The  Barbary 
Coast,  there  begins  an  appealing  story  of  re- 
generation based  on  human  kindness  and 
awakened  self-respect. 

The  woman  is  a  disillusioned  frequenter 
of  a  questionable  dance  hall,  a  sort  of  Camille 
type  hence  the  title.  Something  about  the 
stranger  awakens  her  better  nature;- she  offers 
to  aid  him  and  this  rekindles  ambition.  To- 
gether they  fight  their  way  back  up  the  ladder. 

Mae  Busch  gives  one  of  the  best  characteri- 
zations of  her  career  bringing  unusual  sin- 
cerity and  intense  human  appeal  to  the  title 
role  and  Owen  Moore  is  a  good  type  for  the 
man.  The  other  roles  are  all  in  capable  hands 
with  Tammany  Young  providing  some  out  of 
the  ordinary  comedy. 

Mr.  Dierker  has  used  to  advantage  con- 
siderable footage  in  establishing  the  proper 
atmosphere  for  the  story  by  developing  various 
types  around  the  dance  hall  and  made  this 


section  interesting  besides  enhancing  the  dra- 
matic value. 

The  final  reconciliation  with  the  father  is 
not  entirely  convincing  and  is  more  a  conces- 
sion to  a  happy  ending,  but  the  story  as  a 
whole  is  an  excellent  characterization  of  a 
girl  of  the  underworld,  and  with  its  unusually 
intense  sympathetic  note  should  provide  pleas 
ing  entertainment  for  the  majority. 

('list 

Camille    Hae  Busch 

Robert    Morton    Owen  Moore 

Maggie  Smith    Frit*l  Brunette 

Henry    Norton  Burr  Mcintosh 

McCarthy    Harry  Morey 

Barbary  Bennie    Tammany  Young 

Dora  Malcolm    Dorothy  King 

Son,a    Dag-ma  Godowsky 

Story  by  Forrest  Halxey 
Scenario  by  K,  E.  Holland 
Directed  by  Hugh  Dierker 
Length,  5,:tos  feet. 
Story 

Robert  Morton  becomes  Infatuated  with 
Dora  Malcolm,  a  grafter,  and  to  supply  her 
extravagances  forges  his  father's  name, 
swearing  by  his  dead  mother's  memory  that 
he  is  innocent.  When  he  confesses  at  the 
trial,  his  father  lets  him  go  to  prison.  Two 
years  later  he  is  freed  and  wanders  into  a 
Barbary  Coast  resort  where  he  attracts  the 
attention  of  Camille,  one  of  the  women.  She 
becomes  interested  in  him  and  when  she 
tries  to  buy  him  an  overcoat  it  awakens  his 
manhood.  He  gets  a  job  but  is  fired  on  account 
of  being  a  convict  but  finally  lands  another 
one,  and  gradually  works  his  way  back  to 
self-respect.  His  father,  now  repentant, 
finally  calls  on  him  and  tries  to  persuade 
him  to  leave  Camille,  but  although  she  tries 
to  make  out  that  she  is  going  back  to  her 
old  life  and  has  no  real  interest  in  him, 
Robert  defends  her  and  sticks  by  her,  say- 
ing she  is  already  his  wife.  His  father 
finally  surrenders  and  takes  them  home. 


"Never  Weaken 


yy 


Reissued  Harold  Lloyd  Three-Reeler  Chock 
Full  of  Laugh- Provoking  Gags  and 
Thrill  Stuff 
Reviewed  by  C.  S.  Se».-li 

Included  in  Associated  Exhibitors'  program 
for  the  first  four  months  of  the  new  season 
is  a  Harold  Lloyd  reissue  "Never  Weaken." 
This  comedy,  which  has  been  re-edited,  was 
one  of  the  first  Lloyd  pictures  to  exceed  two 
reels,  in  fact  in  its  present  form  it  is  only  2339 
feet  but  every  foot  is  filled  with  laughs  or 
thrills  or  both. 

The  early  part  of  the  picture  is  devoted  to 
amusing  scenes  showing  Harold  carrying  on 
a  romance  with  Mildred  Davis,  who  is  now 
Mrs.  Harold  Lloyd  in  real  life.  Seeing  her 
in  the  arms  of  another  he  determines  to  com- 
mit suicide  and  the  various  schemes  which  he 
tries  and  discards  as  unsatisfactory  introduce 
a  fine  collection  of  laugh-getting  gags  with 
a  lot  of  uproarious  and  quite  a  little  subtle 
comedy. 

After  he  has  mistaken  the  bursting  of  an 
electric  globe  for  the  report  of  a  pistol  he 
has  rigged  up,  a  steel  girder  lifts  his  chair  out 
of  the  window  and  up  to  the  top  of  a  sky- 
scraper The  situation  where  he  removed  a 
bandage  from  his  eyes  and  sees  the  figure 
of  an  ingel  on  the  corner  of  a  building  and 
hears  the  angel's  chorus  being  played  on  a 
harp  by  a  girl  inside  one  of  the  offices,  and 
thinks  he  is  in  heaven,  is  one  of  the  best  comedy 
situations  ever  filmed. 

A  lot  of  thrill  comedy  follows  with  Harold 
scrambling  over  the  steel  framework  contin- 
ually meeting  with  mishaps  and  having  a  lot 
of  near  falls.  This  picture  is  just  as  amus- 
ing today  as  when  it  was  first  issued  and  foot 
for  foot  should  be  able  to  hold  its  own  with 
the  majority  of  his  later  releases. 


The  Pep  of  The  Program 

NEWS  AND  REVIEWS  OF  SHOPS  SUBJECTS  AND  SERIALS 


"Tee  For  Two" 

(Pathe — Comedy — Two  Reels) 

Alice  Day,  petite  and  charming,  makes  her 
debut  as  star  in  two-  reel  comedies  in  "Tee 
For  Two,"  a  Mack  Sennett  subject  for  Pathe 
release.  Motion  picture  fans  should  wel- 
come her,  for  she  has  plenty  of  personality 
as  well  as  good  looks  and  acting  skill,  and 
it  is  likely  that,  after  witnessing  her  first 
two-reel  vehicle,  they  will  look  forward  to 
more  starring  her.  This  subject  deals  with 
a  little  Scotch  girl  who,  arriving  in  the 
United  States,  tries  to  support  herself  as 
maid-of-all  work  and  is  relieved  of  domestic 
burdens  by  a  romance.  Raymond  McKee  is 
the  fortunate  actor  cast  opposite  Miss  Day. 
He  does  not  appear  particularly  impressive 
— at  times  almost  awkward — but  that  is  partly 
the  fault  of  the  director,  who  seems  to 
have  given  Miss  Day  all  the  best  of  it. 
The  supporting  cast  also  includes  Thelma 
Parr,  Eva  Thatcher  and  William  McCall.  Di- 
rector Eddie  Cline  has  seen  to  it  that  the 
action  is  kept  moving  fast  and  that  the 
most  is  made  of  Miss  Day's  daintiness.  From 
the  early  scenes,  which  show  her  presumably 
at  Ellis  Island  with  her  clever  Scotch  terrier, 
to  the  hug  and  kiss  of  the  final  footage,  the 
star  dominates  and  charms.  She  has  a  dis- 
tinctive personality  partly  due  to  quick,  bird- 
like movements,  and  should  readily  win 
many  friends. — S.  S. 


"The  Milky  Way" 

(Universal — Comedy — One  Reel) 

Charles  Puffy  is  the  star  of  this  Bullseye 
Comedy,  which  was  directed  by  Richard 
Smith  and  supervised  by  Z.  Myers.  The  cast 
includes  Mildred  June  and  Billy  Engle.  The 
story  deals  with  the  love  of  a  wealthy  fat 
man  with  the-  daughter  of  a  milk  man. 
Puffy  milks  the  cows  and  sells  the  milk,  out- 
doing competitors  by  giving  away  a  photo  of 
himself  with  each  quart.  The  villain  un- 
hitches Puffy's  horse  from  the  milk  wagon 
and  substitutes  a  race  horse  which  leads 
Puffy  a  wild  chase  until  boys  stretch  a  tape 
across  the  road.  True  love  as  exemplified 
by  Puffy's  labors  wins  the  fair  maid's  hand. 
The  subject  is  of  average  interest. — S.  S. 


"Beware 


11 


(Educational — Comedy — Two  Reels) 

This  Jack  White  Production  has  Lige 
Conley  in  the  principal  part  and  a  sup- 
porting cast  consisting  of  Otto  Fries,  Estelle 
Bradley,  Bobbie  Burns  and  Peg  O'Neill. 
Quoting  an  early  subtitle,  "An  eminent  com- 
poser from  Dixie  visits  the  Swiss  Alps  to 
inject  a  few  yodles  into  his  mammy  songs." 
Most  of  the  action  is  based  on  the  "Castle 
de  Switzo,"  which  has  been  turned  into  an 
inn  to  save  the  family  fortunes.  There  has 
to  be  a  chase  of  some  sort,  and  in  this  sub- 
ject a  tiger  does  the  chasing.  That  might  be 
anticipated,  .for  a  dark  man  is  in  the  pic- 
ture. A  skeleton  also  does  some  pursuing. 
All  in  all,  it  ought  to  please  slapstick  audi- 
ences, with  its  chases  and  trap  doors  and 
characters  hiding  in  armor. — S.  S. 


"Shorts"  Reviewed 
In  This  Issue 

Beware  (Educational) 
Fighting  Schoolmarm,  The  (Uni- 
versal) 

Innocent  Husbands  (Pathe) 
Look  Out  (Educational) 
Pathe  Review  No.  31  (Pathe) 
Paging  A  Wife  (Universal) 
Short  Pants  (Universal) 
Tee  for  Two  (Pathe) 
Yarn  About  Yarn,  A  (Pathe) 


"Look  Out" 

(Educational — Comedy — One  Reel) 

Cliff  Bowes,  Virginia  Vance,  Eddie  Nel- 
son and  Zelma  O'Neal  are  the  principal 
players  in  this  Cameo  Comedy  directed  by 
Albert  Ray.  The  opening  scene  is  the  fitting 
room  of  Pierre's  modiste  shop  where  "gowns 
make  blind  men  discontended,"  then  the  ac- 
tion switches  abruptly  to  "Suicide  Alley,  so 
hardboiled  the  chickens  lay  cobblestones." 
Here  Spike  Dugan  and  Cabbagehead  Mur- 
phy engage  in  a  battle  with  bricks.  Next 
the  hero  impersonates  a  dummy  and  is 
lugged  around  the  shop.  The  fun  is  cer- 
tainly of  the  burlesque  sort,  with  many 
tumbles  and  other  mishaps,  and  it  will  make 
burlesque  audiences  uproarious. — S.  S. 


"Short  Pants 


yy 


(Universal — Comedy — One  Reel) 

Most  of  the  series  of  "Sweet  Sixteen" 
comedies  produced  by  Universal  has  been 
good  laugh-getters  with  amusing  situations 
that  appeal  particularly  to  the  growing  gen- 
eration, and  while  this  one  is  not  the  best 
of  the  series,  it  is  above  the  average.  The 
gang  goes  on  a  picnic.  Arthur  falls  off  the 
truck  into  a  mud  puddle  and  they  wont  let 
him  get  back  on.  Arriving  at  the  girl's 
home  her  mother  comes  to  the  rescue  and 
gives  him  a  suit  that  is  too  big.  While  chang- 
ing clothes  the  gang  surprises  him  and  he 
runs  around  in  his  underwear.  Finally  he 
corners  Marcelline  and  starts  to  propose.  She 
eludes  him  and  a  cow  takes  her  place  and 
he  kisses  the  cow  much  to  the  amusement 
of  the  gang. — C.  S.  S. 


Pathe  Review  No,  31 

(Pathe — Magazine — One  Reel) 

"The  Indian  Cathedral,"  an  old  Spanish 
mission  in  Arizona;  chapter  nine  of  "The 
Origin  of  Man"  series  called  "The  Treas- 
ure Hunt,"  and  "Rochester,  the  Flour  City," 
one  of  the  Pathecolor  "Visiting  Our  Own 
America"  series,  make  up  this  issue  of  the 
magazine.  All  are  hugely  interesting,  with 
the  reviewer  inclining  especially  toward  the 
unearthing  of  mastodon  bones  in  Mongolia. 
Pictures  of  the  cathedral  are  works  of  pho- 
tographic art. — S.  S. 


"Innocent  Husbands" 

(Pathe — Comedy — Two  Reels) 

As,  an  innocent  husband  Charley  Chase 
takes  the  cake.  It  is  a  good  role  that  Hal 
Roach  has  given  him  in  this  comedy  and 
the  situations  and  his  acting  result  in  one 
of  the  best  Chase  vehicles  yet  supplied  Pathe 
for  release.  In  fact,  it's  a  humdinger.  Kath- 
erine  Grant  is  excellent  as  the  jealous  wife, 
and  efficient  support  is  given  by  Lucien 
Littlefield,  Jane  Sherman,  William  Gillespie, 
Kay  De  Lys  and  Jimmy  Finlayson.  Leo 
McCarey  directed.  The  story  has  to  do  with 
a  party  across  the  hall  from  the  Chase  apart- 
ment. Mrs.  Chase  is  at  a  spiritualistic 
meeting  inquiring  about  hubby.  The  meet- 
ing adjourns  to  the  Chase  apartment  just 
after  Chase,  a  friend  and  two  women  hide  in 
it.  Their  problem  is  to  escape  without  be- 
ing seen  by  Mrs.  Chase,  and  this  they  ac- 
complish by  posing  as  ghosts  called  forth 
by  the  spiritualist.  It  must  be  admitted  that 
in  this  story  there  are  the  germs  of  many 
familiar  comic  situations,  but  it  must  also 
be  said  that  few  other  comedians  would 
have  extracted  so  much,  hilarious,  whole- 
some fun  from  them  as  has  Charley  Chase. 
— S.  S. 


"Paging  a  Wife" 

(Universal — Comedy — Two  Reels) 

AI  Alt  is  the  star  of  this  Century  Com- 
edy with  Hilliard  Karr  as  his  pal.  Karr  bids 
goodbye  to  his  wife  at  the  station  and  pro- 
ceeds to  step  out.  He  picks  up  Al  in  his 
car  and  soon  the  speed  cops  are  after 
them.  Al  is  persuaded  to  pose  as  a  doctor 
rushing  to  attend  a  sick  mother  and  child. 
The  cop  is  suspicious  and  goes  with  them. 
Al  poses  as  the  mother  but  the  cop  demands 
the  presence  of  both  together,  so  Al  rushes 
out  and  persuades  a  flapper  to  aid  him.  About 
this  time  wifie  returns  and  there  is  great 
excitement  until  wifie  discovers  the  flapper 
is  a  friend  of  hers.  The  cop  returns  and 
takes  them  all  to  jail.  A  slapstick  comedy 
of  average  amusement  value. — C.  S.  S. 


"The  Fighting 

Schoolmarm" 

(Universal — Drama — Two  Reels) 

This  is  another  western  starring  Josie 
Sedgwick.  In  the  title  role  she  has  charge 
of  a  small  school  of  which  Hooper,  a  skin- 
flint who  seeks  to  buy  her  mothers  ranch, 
is  the  trustee.  His  son  Willie  is  a  pre- 
sumptuous kid  and  a  tattletale,  while  his 
older  son  Jeff  is  in  love  with  Josie.  Cliff,  a 
stranger  is  hounded  by  Hooper  and  takes 
refuge  in  the  school.  Josie  aids  him  and 
loses  her  job.  Willie  climbs  to  the  belfry 
and  smokes  a  cigarette.  The  school  catches 
on  fire  and  Josie  saves  the  boy  with  the 
aid  of  Cliff.  It  develops  that  Hooper  wants 
the  farm  because  he  believes  the  land  con- 
tains oil  and  Cliff  saves  it  from  his  grasp 
and  wins  Josie.  Hardly  up  to  the  standard 
of  the  earlier  issues  in  this  series. — C.  S.  S. 


540 


MOVING   PICTURE  WORLD 


August  1,  1925 


Warner  Bros*  Home  Office  Executives  and  Department  Heads 


August  1,  1925 


MOVING    PICTURE  WORLD 


541 


Warners1  Qenius  for  Organization 
Overcame  Serious  Disappointments 


No  Conflict  of  Authority,  No  Overlapping  of 
Effort  Allowed — Perservered  Despite 
Many  Early  Difficulties 

ANNOUNCEMENT  of  the  1925-26  production  schedule,  which  in  extent, 
range  and  appeal  of  subjects  and  in  eminence  of  stars  and  authors, 
brought  general  recognition  that  it  marked  the  high  water  so  far  attained 
by  Warner  Bros.  By  various  stages  the  Warner  program  has  been  enlarged 
from  a  single  outstanding  offering  to  a  formidable  list  of  forty  specials.  And 
all  this  has  been  accomplished  in  eight  years,  which  justifies  the  use  of  the 
adjective  "meteoric"  in  describing  the  organization's  rise. 

Yet  there  are  substantial  reasons  for  this  advance.  A  summary  of  the  forces 
which  have  contributed  would,  of  course,  include  will  power,  business  acumen 
and,  of  marked  importance  in  an  industry  devoted  to  entertainment  catering, 
close  study  and  acquaintance  with  the  public  which  the  company  serves.  But 
if  any  one  factor  is  outstanding  it  is,  perhaps,  the  Warners'  genius  for 
organization. 


Harry  M.  Warner,  eldest  of  the  four 
brothers,  remarked  recently  that  one  thing 
the  brothers  had  to  learn  through  the  years 
of  their  business  association  was  the  part 
each  was  best  fitted  to  play.  It  was  a  case 
of  "A  place  for  every  man  and  every  man  in 
his  place."  Each  brother  is  in  his  place,  now, 
with  the  result  that  there  is  no  conflict  of 
authority,  no  overlapping  of  effort. 

Thus  Albert  and  Sam  Warner  devote  them- 
selves largely  to  supervision  of  the  work  at 
the  home  offices,  though  Albert  is  now  in 
Europe  inspecting  the  foreign  theatre  situa- 
tion, and  Sam  keeps  in  close  touch  with  the 
exchanges  throughout  the  United  States  and 
Canada.  Jack  Warner  spends  his  entire  time 
on  the  West  Coast  as  general  supervisor  of 
studio  activities,  while  Harry  divides  his  at- 
tention between  New  York  and  Los  Angeles, 
making  frequent  cross-continent  trips. 

It  was  back  in  1903  that  the  Warners 
opened  a  ninety-seat  theatre  in  Newcastle, 
Pa.  In  the  next  year  they  launched  into 
film  distribution,  forming  the  Duquesne 
Amusement  &  Supply  Company  to  serve  that 
territory.  For  a  time  this  enterprise  flour- 
ished, but  when,  six  years  later,  its  supply 
of  product  for  distribution  was  cut  off  by  the 
organization  of  the  General  Film  Company, 
it  was  forced  to  sell  out  at  an  extremely  low 
figure. 

Four  months  after  this  set-back  the  War- 
ners contracted  with  the  Film  Sales  Company 
for  the  right  to  establish  a  distributing  agency 
for  its  pictures  in  the  Pittsburgh  territory. 
Unfortunately,  the  films  were  frequently  late 
in  arriving  and  proved  of  a  quality  inferior 
to  that  they  had  expected,  so  once  again  they 
had  to  dispose  of  their  business  at  a  loss. 

But  they  remained  an  undaunted  crew — 
this  quartette  of  brothers.  They  decided  that 
if  they  couldn't  obtain  the  kind  of  ready- 
made  productions  they  wanted  they  would 
do  their  own  producing.  Accordingly  they 
transferred  their  activities  to  New  York  and 
established  Warners'  Features.  Their  "Re- 
demption," "The  Glass  Coffin"  and  "Perils  of 
the  Plains,"  which  formed  the  original  War- 
ner schedule,  were  welcomed  by  picture  fans 
and  won  recognition  for  their  sponsors.  Still, 


as  events  proved,  they  were  not  yet  fairly 
launched  on  the  road  to  success.  Their  ig- 
norance of  corporation  matters  proved  cost- 
ly, so  costly  that,  in  spite  of  a  brave  struggle, 
the  brothers  lost  control  of  their  company. 

There  was  just  one  thing  left  to  do — -to 
start  all  over  again — and  that  they  did.  This 
time  they  organized  on  a  more  complete  and 
elaborate  scale,  determined,  after  a  careful 
study  of  business  methods  and  conditions, 
to  overlook  no  safeguard  needed  to  insure 
permanency.  They  formed  Warner  Brothers 
Pictures,  Inc.,  with  the  production  unit  in 
Los  Angeles  and  the  distribution  unit  in  New 
York.,  and  Warner  Brothers'  "Classics  of  the 
Screen"  came  into  being. 

It  was  back  in  1917  that  the  new  company 
first  did  "something  really  big"  and  it  was 
"My  Four  Years  in  Germany"  that  put  the 


Warners  on  the  map.  At  first  James  W. 
Gerard,  who  had  been  Ambassador  to  Ger- 
many at  the  outbreak  of  the  war  and  was 
author  of  this  work,  was  sceptical  respecting 
the  screen  possibilities  of  the  book.  But 
when,  the  Warners  having  prepared  a 
scenario,  submitted  it  for  his  inspection,  he 
gave  his  consent.  The  production  was  made 
and  proved  a  big  winner. 

This  success  was  followed  by  others,  such 
pictures  as  "Lost  City,"  "Why  Girls  Leave 
Home,"  "School  Days,"  "Rags  to  Riches," 
"The  Beautiful  and  Damned,"  "Heroes  of  the 
Street,"  "The  Little  Church  Around  the  Cor- 
ner," "Brass,"  "Main  Street"  and  "A  Dan- 
gerous Adventure,"  each  scoring  a  hit  with 
both  exhibitors  and  the  general  public. 

The  purchase  of  the  Belasco  plays  for 
screen  reproduction  proved  another  winning 
move.  By  1923-24  the  Warner  schedule  had 
grown  to  eighteen  pictures,  including  such 
big  ones  as  Belasco's  "Tiger  Rose"  and  "Dad- 
dies," and  Clyde  Fitch's  play,  "Beau  Brum- 
mel,"  starring  John  Barrymore.  These  were 
received  with  enthusiasm  all  over  the  world. 

Last  year's  schedule,  with  twenty  features, 
was  not  only  the  largest  but  the  most  suc- 
cessful schedule  which  had  been  prepared  so 
far.  And  now  comes  the  1925-26  program — a 
leap  from  an  even  score  to  the  "Warner 
Forty,"  a  line-up  which  gives  assurance  of 
triumph  with  a  big  "T." 

An  outstanding  move  of  the  last  few  months 
was  the  acquiring  of  a  complete  and  ex- 
tensive branch  exchange  system,  by  which 
the  company  is  now  serving  exhibitors  di- 
rectly instead  of  through  franchise  holders. 
This,  apparently,  was  all  that  was  needed  to 
round  the  organization  into  perfect  form. 

Fair  treatment  and  the  utmost  considera- 
tion for  exhibitors  have  been  the  constant 
care  of  Warner  Brothers. 


542 


MOVING    PICTURE  WORLD 


August  1,  1925 


Full  Line-up  of  Warners'  Forty 

Constitutes  Notable  Achievement 


Brilliant  Stars,  Popular  Authors,  Capable 
Directors  All  Combine  to  Attract 
Showman  and  Fan  Alike 

THE  list  of  the  "Warner  Forty"  forming  the  production  schedule  for  1925- 
1926  reads  like  a  catalogue  of  wonders.    Warner  Bros,  confidently  be- 
lieve that  no  producing  organization  ever  had  greater  justification  for 
pride  in  offering  a  year's  program  to  exhibitors  and  the  public  than  have  they 
in  presenting  this  array  of  attractions. 

That  this  confidence  is  not  misplaced  is  demonstrated  by  the  consider- 
able number  of  showmen  who  already  have  booked  the  entire  list  for  their 
theatres.  As  in  thousands  of  houses  a  run  comprises  an  entire  week  at  the 
minimum,  this  means  that  many  exhibitors  will  depend  upon  Warner  product 
almost  exclusively  during  the  coming  year. 


In  fact,  one  influential  Broadway  exhibitor 
has  signed  a  contract  with  Warner  Brothers, 
binding  himself  to  show  the  offerings  of  no 
other  producer  at  any  time  during  a  term  of 
fifty-two  weeks.  It  was  Lee  A.  Ochs,  man- 
aging director  of  the  Piccadilly  Theatre,  New 
York,  who  was  so  impressed  by  the  Warner 
product  that  he  determined  to  give  his  pa- 
trons no  other. 

Half  a  dozen  factors  combine  to  make  the 
new  schedule  a  truly  notable  one.  A  bril- 
liant company  of  stars  has  been  assembled. 
The  works  they  are  to  interpret  are  the  clas- 
sics of  well  known  and  popular  authors — 
writers  who  already  have  "sold"  themselves 
and  their  works  to  the  public.  The  directors 
have  been  chosen  with  as  meticulous  care  as 
the  stars  and  vehicles,  and  the  players  ap- 
pearing in  the  productions  so  far  made  or  for 
which  preparations  are  well  under  way  are 
a  guarantee  that  supporting  casts  will  be  up 
to  the  highest  possible  standard. 

The  subjects  treated  in  the  productions 
cover  a  wide  range,  giving  every  picture  fan 
assurance  that  among  these  forty  his  particu- 
lar preferences,  whatever  they  may  be,  will 
be  met  more  than  once.  Most  picture  lovers, 
however  discriminative  they  may  be,  are 
pretty  certain  to  be  attracted  by  the  entire 
double  score  of  offerings. 

Six  of  the  productions  are  frankly  melo- 
dramas. Slightly  more  than  a  dozen  are  com- 
edies or  comedy  dramas,  although  the  War- 


ners have  arranged  to  distribute  a  list  of  com- 
edies independently  of  those  on  this  list.  The 
remaining  attractions  cover  the  whole  gamut 
of  human  emotions,  supplying  adventure, 
mystery,  romance — every  form  of  dramatic 
entertainment. 

Herewith  is  a  list  of  the  Warner  Forty, 
arranged,  as  nearly  as  is  possible  thus  early, 
in  the  order  of  their  release : 

"The  Limited  Mail,"  from  Elmer  E.  Vance's 
thrilling  play,  starring  Monte  Blue,  with 
George  Hill  directing  from  a  scenario  by 
Darryl  F.  Zanuck. 

"The  Wife  Who  Wasn't  Wanted,"  a  do- 
mestic drama  by  Gertrude  de  Wentworth- 
James,  starring  Irene  Rich.  James  Flood  will 
direct  from  scenario  by  Bess  Meredyth. 

"Bobbed  Hair,"  from  the  widely  read  novel 
which  was  the  composite  work  of  twenty 
popular  authors.  Marie  Prevost  will  have 
the  priacipal  role  and  Alan  Crosland  will 
direct.    The  scenario  is  by  Lewis  Milstone. 

"Three  Weeks  in  Paris,"  a  Gregory  Rogers 
comedy,  will  be  interpreted  by  Matt  Moore 
and  Dorothy  Devore,  with  a  carefully  select- 
ed cast.  Roy  del  Ruth  is  the  director  and 
Darryl  F.  Zanuck  the  scenarist. 

The  melodrama,  "Below  the  Line,"  by 
Charles  A.  Logue,  will  feature  Rin-Tin-Tin, 
the  famous  dog  actor.  The  author  is  his  own 
scenarist  and  Herman  Raymaker  directed  the 
production. 

Bradley  King's  "Satan  in  Sables"  has  been 


selected  as  Lowell  Sherman's  first  starring 
vehicle.  Miss  King  has  prepared  the 
scenario  and  James  Flood  directed. 

"Syd"  Chaplin  will  star  in  Harold  Mc- 
Grath's  comedy,  "The  Man  on  the  Box,"  with 
Charles  Francis  Reisner  directing.  Charles 
A.  Logue  and  Mr.  Reisner  prepared  the 
scenario. 

Patsy  Ruth  Miller  is  starred  in  Kathleen 
N'orris'  "Rose  of  the  World,"  which  was  di- 
rected by  Henry  Beaumont  from  the  scenario 
by  Julien  Josephson. 

Monte  Blue  and  Patsy  Ruth  Miller  will  be 
seen  in  the  comedy-drama,  "Hogan's  Alley," 
directed  by  Roy  del  Ruth. 

Oscar  Wilde's  most  celebrated  drama, 
"Lady  Windermere's  Fan,"  is  to  be  pictur- 
ized  by  Ernst  Lubitsch,  an  all-star  cast  ap- 
pearing in  the  production. 

"Red  Hot  Tires,"  an  adventure  drama  star- 
ring- Monte  Blue,  was  directed  by  Erie  C. 
Kenton.  E.  T.  Lowe,  Jr.,  wrote  the  script 
from  the  work  of  the  author,  Gregory 
Rogers. 

Irene  Rich  will  star  in  Arthur  Somers 
Roche's  well  known  novel,  "The  Pleasure 
Buyers."  Hope  Loring  and  Louis  Lighton 
wrote  the  scenario  and  Chester  Withey  is 
directing. 

Lewis  Milestone's  drama,  "The  Easiest 
Road,"  will  have  Marie  Prevost  in  the  lead- 
ing role.  Mr.  Milestone  will  direct  from  the 
scenario  which  he  and  Darryl  F.  Zanuck  pre- 
pared in  collaboration. 

The  Matt  Moore-Dorothy  Devore  combina- 
tion will  appear  again  in  Harry  L.  Wilson's 
comedy,  "His  Majesty  Bunker  Bean,"  under 
the  direction  of  Harry  Beaumont.  Julien 
Josephson  was  the  scenarist. 

Charles  A.  Logue's  "The  Clash  of  the 
Wolves"  is  Rin-Tin-Tin's  second  attraction 
on  the  schedule.  H.  Raymaker  will  direct 
from  Mr.  Logue's  scenario. 

"The  Love  Toy"  will  be  the  second  pro- 
duction starring  Lowell  Sherman.  E.  T. 
Lowe,  Jr.,  is  the  scenarist  and  James  Flood 
will  direct. 

John  Barrymore's  first  picture  will  be  "The 
Sea  Beast,"  from  Herman  Melville's  cele- 
brated epic  of  the  sea,  "Moby  Dick."  Millard 

(Continued  on  opposite  page) 


Scenei  in  "Satan  in  Sables,"  the  Warner  Bros,  picture  in  which  Lowell  Sherman  is  starred. 


ft 


■  I 


August  1,  1925 


MOVING   PICTURE  WORLD 


545 


Warner  Exchanges  in  World-Wide  System 


ALONG  step  forward  in  the  perfecting 
of  their  organization  was  taken  by 
Warner  Bros,  a  few  months  ago  in 
acquiring  an  extensive  system  of  branch  ex- 
changes throughout  the  United  States  and 
Canada,  as  well  as  the  British  Isles,  the  con- 
tinent of  Europe  and  Africa. 

Theretofore,  the  distribution  of  Warner 
product  had  been  through  franchise-holders. 
Under  the  arrangement  now  prevailing,  the 
company,  through  duly-accredited  represen- 
tatives, conies  into  direct  contact  with  the 
showman.  Exhibitors  hailed  the  change  with 
enthusiasm,  for  the  operation  of  the  branch 
office  system  permits  a  degree  of  cooperation 
impossible  under  other  conditions.  This  is 
in  line  with  the  long-established  policy  of 
Warner  Bros,  to  hold  the  wants  of  the  ex- 
hibitor paramount  to  any  other  consideration. 

When  Warner  Bros,  decided  to  operate  an 
exchange  system  it  took  over  twenty-nine 
established  offices  on  the  American  con- 
tinent, in  addition  to  twenty  in  Europe  and 
Africa.  It  has  since  added  several  to  the 
list,  to  make  certain  that  the  entire  exhibi- 
tion field  will  be  adequately  covered.  As 
illustrating  the  calibre  of  the  men  in  the 
field  organization,  it  may  be  stated  that 
among  the  twenty-nine  branch  managers 
first  signed,  the  average  of  service  with  a 
single  company  was  an  almost  even  six 
years.  This  is  admittedly  a  remarkable  show- 
ing in  the  picture  industry. 

Samuel  E.  Morris,  general  manager  in 
charge  of  distribution,  is  the  general  ac- 
tively in  charge  of  this  vast  field  force. 
From  his  office  in  New  York  he  directs  the 
work  of  the  entire  field  organization,  using 
not  only  the  mails  but  the  telegraph  wires 
and  the  cables  in  keeping  in  touch  with 
every  important  move. 

Occasionally,  also,  he  enters  the  field  him- 
self, conferring  not  only  with  his  staff  of 
captains  and  lieutenants  in  their  several  sec- 
tors, but  meeting  personally  the  army  of  ex- 
hibitors whom  they  serve.  It  is  believed  that 
no  man  in  the  industry  enjoys  a  wider  or 
closer  personal  acquaintance  with  showmen 
than  Mr.  Morris. 

The  exchanges  now  maintained  by  Warner 
Bros,  in  the  United  States  and  Canada,  with 
the  branch  managers  in  charge  of  each, 
are  as  follows : 

Albany,  N.  Y.,  S.  N.  Burns;  Atlanta,  Ga., 
Ira  P.  Stone ;  Boston,  Mass.,  Chester  W. 
Sawin;  Buffalo,  N.  Y.,  C.  W.  Anthony; 
Charlotte,  N.  C,  E.  P.  Pickler ;  Chicago,  Ill- 
John  A.  Steinson ;  Cincinnati,  O.,  James  V. 
Allan;  Cleveland,  O.,  J.  E.  Beck;  Dallas, 
Tex.,  J.  E.  Huey;  Denver,  Colo.,  Charles  R. 


Gilmour;  Detroit,  Mich.,  John  H.  Young; 
Indianapolis,  Ind.,  Calvin  Bard;  Kansas  City, 
Mo.,  C.  A.  Schultz;  Los  Angeles,  Calif.,  M. 
A.  Hulling;  Milwaukee,  Wis.,  F.  F.  Nine; 
Minneapolis,  Minn.,  Thomas  A.  Burke;  New 
Orleans,  La.,  Thomas  G.  Guinan ;  New  Haven, 
Conn.,  Paul  J.  Swift;  New  Jersey  (office  in 
New  York),  Nat  Beier;  New  York  City, 
Robert  S.  Horsley ;  Oklahoma  City,  Okla.,  J. 
N.  Byrd;  Omaha,  Neb.,  E.  F.  Tarbell;  Phila- 


Webb  will  direct  from  Bess  Meredyth's 
scenario. 

Patsy  Ruth  Miller  and  Kenneth  Harlan  will 
star  in  William  McLeod  Raine's  "The  Fight- 
ing Edge." 

Ruth  Cross'  novel,  "The  Golden  Cocoon," 
is  to  be  interpreted  by  an  all-star  cast.  Mil- 
lard Webb  directed  and  Hope  Loring  and 
Louis  Lighton  are  the  scenarists. 

Another  starring  vehicle  for  Monte  Blue 
is  "The  White  Chief,"  by  Bess  Meredyth. 

Beatrice  Burton's  "His  Jazz  Bride"  will  be 
the  work  of  an  all-star  cast. 

Jay  Gelzer's  "Compromise"  will  have  Irene 
Rich  as  the  central  figure,  Chester  Withey 
directing  from  a  scenario  by  E.  T.  Lowe,  Jr. 

Marie  Prevost  is  to  star  in  Catherine 
Brody's  "Why  Girls  Go  Back  Home."  James 
Flood  is  to  direct  from  C.  Gardner  Sullivan's 
script. 

In  "The  Sap,"  from  the  famous  play,  the 
inimitable  comedy  team,  Matt  Moore  and 
Dorothy  Devore,  will  appear  again  on  the 
schedule. 

Rin-Tin-Tin's  third  melodrama  will  be  "The 
Night  Cry,"  Herman  Raymaker  directing. 

The  tile  of  a  second  Ernst  Lubitsch  pro- 
duction, with  an  all-star  cast,  is  to  be  an- 
nounced later. 

"Syd"  Chaplin  is  to  star  in  "The  College 
Widow,"  from  the  novel  by  Frank  Howe, 
with  Charles  Francis  Reisner  directing  the 
production. 

Patsy  Ruth  Miller  and  Kenneth  Harlan 
will  interpret  "Broken  Hearts  of  Hollywood," 
by  Gregory  Rogers. 

"Hell  Bent  for  Heaven,"  the  famous  prize 
play  by  Thatcher  Hughes,  will  star  Monte 
Blue,  William  Beaudine  directing  from 
Julien  Josephson's  scenario. 


delphia,  Pa.,  J.  S.  Hebrew;  Pittsburgh,  Pa- 
Frank  W.  Redfield;  Salt  Lake  City,  Utah, 
R.  S.  Stackhouse;  San  Francisco,  Calif- 
Morgan  A.  Walsh;  Seattle,  Wash.,  H.  A. 
Black;  St.  Louis,  Mo.,  A.  Danke  ;  Washing- 
ton, D.  C,  Stanley  Spoehr;  Montreal,  Can- 
ada, C.  R.  Osborn;  St.  John,  N.  B.,  R.  Rom- 
ney;  Toronto,  Canada,  Frank  Meyers;  Van- 
couver, B.  C,  David  Farquhar;  Winnipeg, 
Canada,  A.  S.  Clatworthy. 


Rex  Beach's  "The  Vengeance  of  Durand" 
will  have  Irene  Rich  as  star.  Bess  Meredyth 
is  the  scenarist. 

E.  Phillips  Oppenheim's  "The  Passionate 
Quest"  will  star  Marie  Prevost,  James  Flood 
directing  from  Bess  Meredyth's  scenario. 

The  Matt  Moore-Dorothy  Devore  team 
will  star  in  the  famous  musical  comedy,  "The 
Honeymoon  Express,"  from  the  scenario  by 
E.  T.  Lowe,  Jr. 

Rin-Tin-Tin's  next  offering  is  to  be  "A 
Hero  of  the  Big  Snows." 

Patsy  Ruth  Miller  and  Kenneth  Harlan  will 
be  co-starred  in  Gelet  Burgess'  "The  Cave 
Man." 

Rex  Beach's  "The  Barrier  That  Was 
Burned"  will  have  Monte  Blue  as  its  star. 

Irene  Rich  will  be  the  central  figure  in 
Charles  K.  Harris'  "Silken  Shackles." 

The  star  of  Charles  Hanson  Towne's  "The 
Gay  Ones"  is  Marie  Prevost.  Millard  Webb 
will  direct. 

Matt  Moore  and  Dorothy  Devore  will  ap- 
pear in  E.  Phillips  Oppenheim's  "The  In- 
evitable Millionaires,"  with  Roy  del  Ruth  di- 
recting from  Darryl  F.  Zanuck's  scenario. 

Patsy  Ruth  Miller  and  Kenneth  Harlan 
are  to  interpret  "The  Social  Highwayman," 
by  Elizabeth  P.  Traine. 

A  special  all-star  cast  is  scheduled  to  ap- 
pear in  the  comedy  drama,  "The  Little  Irish 
Girl." 

It  is  an  interesting  fact  that  already  25 
per  cent  of  this  production  schedule  has  been 
completed.  It  is  believed  that  never  before 
has  such  a  large  number  of  attractions  on  a 
program  so  ambitious  been  finished  thus  far 
in  advance.  The  studios  are  busier  than  ever 
before,  with  six  companies  now  at  work  and 
four  others  actively  preparing  to  begin  early 
production  activities. 


Full  Line-up  of  Warner's  Forty 

(Continued    from   opposite  page) 


544 


MOVING    PICTURE  WORLD 


August  1,  1925 


Warner  Bros*  Three  Studios  Ready 
To  Produce  40  or  400  Productions 


WTH  three  large  studios,  two  in 
California  and  one  in  Brooklyn, 
Warner  Bros,  own  complete  and 
extensive  production  facilities.  The  central 
plant  in  Hollywood,  covering  thirteen  acres, 
an  entire  hlock  in  the  very  heart  of  the  city, 
not  only  is  one  of  the  show  places  of  the 
"movie"  capital,  but  a  marvel  to  every  one 
interested  in  the  film  industry.  A  vast  com- 
munity in  itself,  it  is  fitted  throughout  with 
the  most  modern  equipment  to  meet  every 
conceivable   demand   of  picture  production. 

With  their  several  studios,  Warner  Bros, 
are  placed  in  a  position  to  make  40  or  400 
pictures. 

Jack  L.  Warner  is  the  master  mind  in 
charge  of  all  production  activities.  Every 
department  of  the  central  plant  in  Hollywood 
is  under  his  constant  supervision  and  every 
detail  of  operation  receives  his  personal  at- 
tention or  that  of  Bennie  Zeidman,  who  is 
associate  executive  to  Mr.  Warner. 

Within  the  main  studio  building  on  Sun- 
set Boulevard  are  four  stages  having  a  com- 
bined floor  area  of  85,000  square  feet  and 
capable  of  accommodating  from  twelve  to 
fifteen  companies  at  one  time. 

The  second  Warner  studio  in  Hollywood 
is  equipped  with  three  open-air  and  four 
closed  stages,  covering  an  area  of  97,525 
square  feet. 

Housed  on  the  Warner  lot,  within  or  ad- 
joining the  main  building,  are  a  lumber  yard, 
an  iron  mill,  a  blacksmith  shop,  a  garage,  a 
camera  repair  shop,  drapery  shops,  property 
rooms,  an  aviary,  a  menagerie,  a  huge  lab- 
oratory, an  architectural  department  and  cut- 
ting and  projection  rooms.  Herein  are  facili- 
ties to  satisfy  any  requirement  which  could 
possibly  arise. 

The  laboratory  where  the  film  shot  by  the 
various  Warner  producing  units  is  developed 
and  printed  is  a  huge  affair,  capable  of  hand- 
ling 2,000,000  feet  of  film  every  twenty-four 
hours. 

Expert  cutters  and  film  editors  are  occu- 
pied constantly  in  the  twelve  cutting  rooms. 
The  projection  rooms  also  number  twelve, 
four  of  these  being  used  by  the  inspectors, 
who  view  every  foot  of  film  before  it  leaves 
for  distribution  throughout  the  world. 


The  main  electrical  power  station  is  suffi- 
ciently large  to  supply  the  needs  of  a  city 
of  60,000  population.  To  pour  a  flood  of 
light  over  the  largest  of  sets,  131  overhead 
pieces  are  used.  Generator  sets,  two  of 
which  are  the  largest  of  their  kind  ever  made, 
are  mounted  on  nine  motor  Irucks,  to  furnish 
artificial  lighting  wherever  required,  on  loca- 
tions or  elsewhere. 

The  Warner  Bros,  radio  station,  KFWB, 
from  which  programs  are  broadcast  daily 
with  Warner  stars  serving  as  announcers,  is 
an  interesting  and  helpful  feature  which  has 
been  added  recently. 


The  Warner  Bros,  studio  in  Brooklyn  is 
a  pioneer  among  picture  making  plants. 
Its  two  stages  are  not  now  in  use,  for  all 
Warner  production  is  being  carried  on  at 
the  West  Coast,  but  the  laboratories 
are  scenes  of  much  activity. 

The  perfection  of  their  production  facili- 
ties shows  that  the  physical  requirements  for 
picture  making  have  been  met  by  the  War- 
ners exactly  as  has  the  human  element — by 
securing  the  very  best  obtainable.  The  studios 
are  big  in  the  sense  of  excellence  as  well  as 
in  number  and  extent. 


Warner  Publicity 
News  Outlet 

KEEPING  the  public  advised  of  the  ac- 
tivities of  a  producing  organization 
and  of  picture  stars  is  of  vital  impor- 
tance because  it  carries  a  world  of  help  to 
the  exhibitor.  And  picture  publicity,  to  be 
everlastingly  effective,  must  be  incessant. 

A  periodic  spurt,  an  occasional  drive  won't 
do.  The  story  Warner  Bros,  have  to  tell  is 
an  all-the-year-around  story.  Progress  is 
being  made,  there  is  some  new  development 
of  interest  and  importance  every  day.  And 
the  exhibitor  rightly  demands  and  must  re- 
ceive constant,  uninterrupted  service. 

So  it  is  not  an  accident  that  in  every  ham- 
let that  boasts  a  picture  theatre — and  that 
means  nearly  every  settlement,  wherever  lo- 
cated— some  information  having  to  do  with 
Warner  Bros.,  their  productions  and  players, 
is  always  being  placed  before  the  public. 

At  work  all  the  time  on  the  home  office  is 
a  staff  of  trained  writers — specialists  in  the 
preparation  and  dissemination  of  publicity. 

A  majority  of  these  papers  have,  too,  their 
own  staffs  of  writers,  but  it  is  one  part  of 
the  mission  of  the  publicity  department  in 
New  York  to  see  that  they  are  never  lacking 
for  fresh  material,  for  tips  on  stories  and  for 
the  weapons,  photographic  and  otherwise,  to 
put  stories  across  in  the  most  appealing  and 
effective  form. 


Reaches  Every 
All  Year  Around 

Here  is  a  summary  of  some  of  the  services 
which  are  being  supplied  constantly  and 
systematically. 

500  of  the  best  newspapers  in  the  United 
States  receive  special  articles  from  the 
Warner  offices  every  week  in  the  year. 

2,000  newspapers  receive  a  regular  Warner 
news  service  twice  monthly. 

A  special  woman's  page,  carrying  a  parti- 
cular appeal  to  mothers  and  daughters — and 
they  constitute  the  bulk  of  motion  picture 
fans — is  used  by  500  newspapers  every  month. 

Several  hundred  newspapers  receive  and 
take  advantage  of  a  regular  illustrated  mat 
service. 

Every  newspaper  which  has  facilities  for 
handling  features  in  rotogravure — pictures 
of  stars  and  of  scenes  in  Warner  productions 
— constantly  is  supplied  with  material. 

Several  important  syndicates,  serving  1  un- 
dreds  of  thousands  of  readers,  are  regul  .rly 
publishing  special  stories  furnished  by  the 
Warner  publicity  department. 

More  than  one  hundred  of  the  best  kn.  t/n 
and  most  widely  circulated  newspapers  of 
the  ciuntry  make  regular  use  of  a  special 
Sunday  feature  service. 

A  c"aily  bulletin  service,  calling  attention 
to  the  highlights  in  Warner  activities,  is  sup- 
plied— and  use  is  made  of  it — to  newspapers 


Scene*  in  "The  Man  on  the  Box,"  the  Warner  Bros,  picture  starring  "Syd"  Chaplin. 


Two  of  the  Warner  Brothers'  Three  Studios 

and  Executives  in  Charge  of  Production 


In  the  upper  left  hand  corner  is  the  mam  Hollywood  studio;  diagonally  opposite  is  the  Warner  B( 
in  Brooklyn;  Jack  Warner  is  smiling     at  the  right  and  Beanie  Z>**kw*  is  at  left. 


546 


MOVING    IICTURE  WORLD 


Au£u>t  1.  l'L'5 


Warners7  "Bonded  Advertising77 

To  Appear  in  1,100  Newspapers 


WARNER  BROS,  are  about  to  launch 
what  they  believe  will  prove  the 
most  gigantic  and  comprehensive 
national  advertising  campaign  in  motion  pic- 
ture history.  The  purpose  is  to  call  the  at- 
tention of  the  public  to  the  Warner  product, 
thereby  backing  up  the  exhibitors  who  play 
these  pictures. 

Not  only  will  the  campaign  lie  notable  be- 
cause of  the  vast  field  to  be  covered,  the 
extraordinary  number  of  publications  to  be 
reached  and  the  vast  amount  of  material  pub- 
lished, but  it  will  be  unique  in  the  fact  that 
the  advertising  will  be  bonded  advertising. 

Exhibitors  will  receive  certificates  which 
will  be,  in  effect,  gilt-edged  pledges  that 
Warner  Bros,  will  make  good  their  promise 
to  advertise  exactly  in  accordance  with  every 
feature  of  the  plan  as  outlined  to  them  in  ad- 
vance. These  certificates  will  be  an  essen- 
tial part  of  the  contract  between  the  com- 
pany and  the  exhibitors  to  whom  Warners 
sell  their  "Forty." 

All  details  of  the  campaign  were  worked 
out  by  Myer  Lesser,  president  of  the  Blaine- 
Thompson  Advertising  Company  of  Cincin- 
nati, who  has  taken  a  desk  in  the  Warner 
Bros,  offices  in  Xew  York  and  will  personally 
direct  every  move  in  the  drive  until  its  com- 
pletion. The  campaign  is  set  to  start  be- 
tween August  10  and  15. 

The  campaign  is  to  be  carried,  on  pro- 
gressively. In  the  beginning  approximately 
100  newspapers  in  forty-five  leading  cities — 
key  centers — of  the  country  will  carry  the 
opening  messages.  About  ten  pieces  of  ad- 
vertising copy,  some  of  them  filling  an  en- 
tire page  each,  will  be  placed  in  each  of  these 
publications.  These  advertisements  will  have 
to  do  with  Warner  Bros.'  product  in  general 
and  with  personalities. 

The  presence  in  the  Warner  line-up  of 
such  a  world  famous  star  as  Tohn  Barry- 
more,  such  a  celebrated  director  as  Ernst 
Lubitsch    and    the    famous    Warner  Bros. 


stock  company  will  be  impressed  upon  the 
minds  of  the  theatre  goers  of  the  country. 

As  the  next  move,  advertising  bearing  di- 
rectly on  individual  pictures  on  the  1920-26 
schedule  will  be  carried  in  approximately 
6,000  daily  newspapers  not  included  in  the 
original  list.  Each  will  print  about  thirty 
pieces  of  copy  of  column  length.  This  ad- 
vertising will  be  timed  to  coincide  with  the 
run  of  a  given  picture  in  each  city  and  will 
appeal  particularly  to  picture  fans. 

Impressive  and  all-important  is  the  fact 
that  the  campaign  contemplates  advertising, 
as  Mr.  Lesser  expresses  it,  not  to  the  ex- 
hibitor but  for  him.  It  is  believed  that  such 
an  example  of  service  and  co-operation  was 
never  before  given.  As  an  example,  there 
is  about  to  be  issued  an  elaborate  Sales  Help 
Book,  of  forty-eight  pages,  crammed  with 
information  showing  the  exhibitor  exactly 
what  Warner  Bros,  purpose  doing  and  in 
what  respects  it  is  to  his  advantage  to  grasp 
the  opportunity  offered  him. 

Meanwhile,  the  very  essence  of  motion  pic- 
ture fandom  will  be  reached  through  page 
advertising  to  be  run  through  a  year  in  five 
of  the  leading  fan  magazines  of  the  country. 
These  are  all  publications  of  more  than  na- 
tion-wide circulation. 

Supplementing  the  advertising  campaign 
is  the  publication  in  leading  newspapers  of 
serializations  of  many  of  the  most  appealing 
stories  picturized  for  release  on  the  coming 
year's  schedule.  This  service  is  to  be  given 
the  publications  absolutely  without  charge, 
and  assurances  already  have  been  received 
that  1,000  newspapers  will  take  advantage  of 
it.  It  is  certain  to  be  a  powerful  aid  to  the 
exhibitor  in  "putting  over"  a  production  in 
his  town. 

"The  launching  of  this  campaign  on  an 
unprecedented  scale,"  said  Mr.  Lesser,  "is 
justified  by  the  superior  quality  and  the  vast 
quantity  of  Warner  Bros,  product.  For  the 
same  reason  we  are  enabled  to  extend  to 


the  exhibitor  lavishly  liberal  facilities,  such 
as  were  never  offered  him  in  the  past. 

"In  advertising  for  him,  not  to  him,  we  are 
giving  a  practical  demonstration  of  the  time- 
honored  Warner  Bros,  policy,  which  makes 
the  welfare  of  the  exhibitor  the  company's 
chief  concern.  We  do  not  pretend  to  believe, 
of  course,  that  all  the  benefits  accruing  will 
be  enjoyed  by  him  alone,  for  whatever  helps 
the  exhibitor  is  certain  to  help  the  producer 
and  distributor  also. 

"The  fact  remains,  however,  that  despite 
sometimes  extravagant  representations,  no 
other  organization  has  ever  dared  to  offer 
a  service  which  meant  anything  like  so  much 
in  beneficial  results  to  the  showmen. 

"Bonded  advertising,  too,  is  something  en- 
tirely new  in  the  motion  picture  industry. 
Too  often  in  the  past  have  some  producers 
and  exhibitors  given  intimations  that  they 
would  back  up  the  exhibitor  with  extensive 
advertising,-  only  to  fail  him  when  put  to 
the  test. 

"The  certificate  we  shall  issue  will  preclude 
the  possibility  of  failure  to  make  good  our 
word.  It  will  be  as  much  of  a  contract  with 
the  exhibitor  as  a  contract  for  one  of  our 
productions.  It  is  Warner  Bros.'  bond,  guar- 
anteeing our  sincerity  of  purpose  and  rend- 
ering impossible  the  cancellation  of  any  part 
of  the  advertising  promised. 

"We  believe  this  campaign  will  mark  an 
epoch  in  motion  picture  advertising  for  the 
exhibitors  and  shall  be  disappointed  if  one 
of  its  lasting  effects  is  not  the  perfecting  of 
a  closer  bond  between  the  producer  and  the 
exhibitor." 


To  Direct  Beach  Drama 

William  Beaudine  has  been  engaged  by  War- 
ner Bros,  to  direct  "The  Vengeance  of  Du- 
rand,"  Rex  Beach's  stirring  drama  of  Ameri- 
can life  in  which  Irene  Rich,  the  star,  has 
a  powerful,  emotional  role. 


Three  of  the  first  full-page  newspaper  advertisements  used  in  Warner  Brothers'  $500,000  National  Advertising  Campaign. 


August  1,  1925 


MOVING    PICTURE  WORLD 


547 


Warner  Brothers  Star  Stock  Company 
I     Possesses  Formidable  List  of  Names 


THE  first  task  of  a  motion  picture  pro- 
ducing company  or  distributor  is,  of 
course,  to  provide  winning  entertain- 
ment. Many  other  factors  are  influential  in 
governing  the  relations  of  a  producer  and  the 
army  of  exhibitors  he  serves  but,  however  high 
a  company's  reputation  for  fair  dealing  and 
however  perfect  its  facilities  for  distribution, 
without  attractive  product  the  machinery  would 
amount  to  nothing. 

"Who  are  your  stars?"  is  the  first  question 
asked  by  the  showman  and  the  fan  alike.  The 
list  of  names  in  the  Warner  Bros,  aggregation 
is  one  of  the  most  impressive  in  the  picture 
world.  The  Warners  arc,  indeed,  in  the  fortu- 
nate position  of  enjoying  the  confidence  of  both 
the  exhibitor  and  the  public,  not  only  because 
of  the  service  they  extend  and  the  standard  of 
their  business  dealings,  but  because  of  the  con- 
sistently high  quality  of  the  entertainment 
which  they  provide. 

The  Warner  stock  company  is  a  much  ad- 
mired aggregation.  The  Warners  scoured  the 
theatrical  and  picture  worlds  to  obtain  its  stars 
and  featured  actors.  Merit  and  the  reputation 
based  upon  it  were  the  sole  demand  made  in 
their  selection.  Only  the  best  was  good  enough 
and  no  effort  or  expense  was  too  great  to  line 
up  the  persons  who  were  wanted. 

The  name  of  every  artist  in  the  list  of 
twenty-seven  is  known  wherever  motion  pic- 
tures are  known  or  true  art  is  appreciated. 
Showmen  have  learned  through  actual  profit- 
able experience  that  each  of  these  twenty-seven 
is  a  winning  box-office  bet  in  himself,  for  every 
one  of  them  numbers  a  host  of  devoted  ad- 
mirers and  enthusiastic  champions  among  regu- 
lar attendants  at  picture  theatres. 

Because  these  artists  are  known  universally 
and  because  their  individual  records  of  achieve- 
ments are  so  formidable,  extended  comment  on 
any  one  name  would  be  superfluous.  It  may  be 
of  special  interest,  however,  to  speak  of  just 
three,  in  particular,  whose  world-wide  prestige 
is  notably  high. 

Any  company  having  as  stars  John  Barry- 
more,  Lowell  Sherman  and  Syd  Chaplin — or 
any  one  of  the  trio — might  be  said  to  be 
"made,"  so  far  as  its  standing  as  a  purveyor 
of  entertainment  is  concerned.  In  enlisting  all 
three  under  its  banner,  Warner  Bros,  not  only 
demonstrated  anew  their  determination  tc  give 
exhibitors  and  the  public  the  superlative  l>est, 


but  performed  a  stroke  of  enterprise  which, 
in  itself,  was  an  extraordinary  and  memorable 
achievement. 

In  artistry,  Barrymore,  Sherman  and  Chaplin 
each  occupies  a  unique  field  of  his  own,  though 
the  appeal  of  each  is  universal.  A  glance  at 
the  entire  Warner  list  will,  in  fact,  reveal 
that  in  the  selection  of  every  individual  star 
and  stock  company  member,  the  utmost  care 
was  taken  to  recruit  at  least  one  person  truly 
representative  of  one  particular  department  of 
dramatic  endeavor.  In  the  ensemble,  therefore, 
the  Warner  list  "has  everything."  Whether 
the  demand  is  for  a  tragedian,  a  comedian,  a 
juvenile  or  an  ingenue,  or  for  one  whose  abili- 


ties cover  the  entire  range,  that  demand  can 
always  be  supplied. 

Here  is  the  amazing  aggregation  of  popular 
favorites  whose  possession  is  increasing  the 
fame  and  prestige  of  Warner  Bros. :  John 
Barrymore,  Lowell  Sherman.  Syd  Chaplin, 
Irene  Rich,  Monte  Blue.  Marie  Provost,  Louise 
Fazenda,  Kenneth  Harlan,  Patsy  Ruth  Miller, 
John  Patrick,  Matt  Moore,  Dorothy  Devore, 
John  Harron,  Clive  Brook,  Willard  Louis, 
John  Roche,  Huntly  Gordon,  Gayne  Whitman, 
Don  Alvarado,  Helene  Costello,  Dolores  Cos- 
tello,  June  Marlowe.  Charles  Farrell,  Charles 
Conklin,  Alice  Calhoun,  Myrna  Loy  and  the 
marvelous  dog  actor,  Rin-Tin-Tin. 


Lowell  Sherman  Will  Appear  in 

Warner  Bros.  1925-26  Forty 


T 


lO  obtain  the  best  the  stage  had  to 
offer  in  the  way  of  stars  whose  pop- 
ularity would  prove  a  sure  box  office 
asset   as  well  as   contribute   to  the  screen 


LOWELL  SHERMAN 


unusual  talent  and  personality,  Warner 
Bros,  reached  out  recently  and  put  under 
a  limited  contract  Lowell  Sherman,  an 
artist  whose  successes  in  roles  that  caught 
popular  fancy,  has  won  for  him  thousands 
of  admirers  and  the  approval  of  a  critical 
press. 

Mr.  Sherman  will  appear  in  productions 
of  the  Warners,  which  they  believe  will 
stand  out  prominently  in  the  1925-26  Forty, 
and  create  a  new  demand  for  more  of  this 
artist  and  his  pictures. 

The  first  of  these  is  "Satan  In  Sables"  by 
Bradley  King  under  the  direction  of  James 
Flood,  and  those  who  know  Mr.  Sherman 
will  find  that  the  story  fits  him  like  a  glove. 

The  picture  to  follow  with  Mr.  Sherman 
as  a  star  is  "The  Love  Toy,"  a  sensational 
story  of  New  York's  Greenwich  village,  by 
an  anonymous  author  which  has  proved  to 
be  one  of  the  sensational  novels  of  the  year. 

This  artist  is  not  new  to  pictures  although 
this  is  the  first  time  he  has  appeared  as  a 
screen  star  in  his  own  right.  Those  who  re- 
member D.  W.  Griffith's  "Way  Down  East" 
will  recall  the  fine  performance  of  the  villain 
in  that  remarkable  production.  The  part 
was  played  by  Mr.  Sherman. 


Scenes  in  "Bobbed  Hair,"  the  Warner  Brother*  picture  in  which  Marie  Prevost  is  starred,  with  a  cast  including  Kenneth  Harlan,  Louise 

Fazenda,  Walter  Long  and  John  Roach. 


548 


MOVING    PICTURE  WORLD 

Scenario  Staff  Regarded  One  of  Best 


August  1,  1925 


WARNER    BROS,    boast    a  scenario 
staff  which   is   comprised   of  many 
prominent  writers.    The  work  of  its 
individual  members  speak  for  itself. 

Possibly  Bess  Meredyth's  most  ambitious 
script  was  that  for  "Ben  Hur,"  though  she 
has  been  the  scenarist  of  all  the  Fred  Niblo 
productions.  The  scenarios  of  "The  Wife 
Who  Wasn't  Wanted"  and  "The  Sea  Beast," 
in  which  John  Barrymore  is  to  star,  are  by 
Miss  Meredyth. 


Warners  to  Re-issue 
Semon  Comedies 


Twelve  Larry  Semon  reissues,  two- 
reelers  which  played  a  conspicuous 
part  in  raising  this  laugh-provoker  to 
his  present  high  position  among  fea- 
tured comedians,  are  being  distributed 
by  Warner  Bros.,  and  are  going  fast 
according  to  reports. 

They  are  typical  Semon  comedies, 
destined  to  demonstrate  to  young  per- 
sons who  never  saw  him  in  pictures 
before  very  recent  years  that  the  in- 
imitable Larry  always  was  chockfull 
of  fun  and  from  the  start  of  his  screen 
career  has  been  stirring  the  risibilities 
of  all  onlookers. 

The  titles  give  a  good  indication  of 
what  is  contained  in  the  plots.  They 
are:  "Bears  and  Bad  Men,"  "Frauds 
and  Frenzies,"  "Humbugs  and  Hus- 
bands," "Scamps  and  Scandals,"  "Reaps 
and  Tangles,"  "Pluck  and  Plotters," 
"The  Grocery  Clerk,"  "The  Fly  Cop," 
"School  Days,"  "Solid  Concrete,"  "The 
Stage  Hand,"  "The  Suitor." 


Julien  Josephson  has  to  his  credit  the  scen- 
arios of  "Main  Street"  and  "Brass,"  among 
Warner  productions,  and  he  will  be  repre- 
sented on  the  1925-26  program  by  "His  Ma- 
jesty Bunker  Bean,"  to  mention  one  at- 
traction. 

C.  Gardner  Sullivan  needs  no  introduction 
for  he  has  been  with  many  producers  and 
prepared  the  scenarios  for  a  host  of  screen 
successes.  His  first  picture  on  this  year's 
program  will  be  "Why  Girls  Go  Back  Home." 

Bradley  King,  writer  both  of  original  stor- 
ies and  adaptations,  was  scenarist  for  Thomas 
H.  Ince  many  years.  She  is  author  and 
scenarist  of  "Satan  In  Sables,"  Lowell  Sher- 
man's starring  production  for  Warner  Bros. 

The  outstanding  work  of  Edward  T.  Lowe, 
Jr.,  to  date,  is  "The  Hunchback  of  Notre 
Dame,"  though  his  list  of  achievements  is 
an  extended  one.  He  has  lately  signed  a 
contract  with  Warner  Bros,  and  his  first 
work  for  Warners  will  be  "Red  Hot  Tires." 

Among  other  continuities  which  were  pre- 
pared by  Sonya  Levien  were  "The  Top  of 
the  World,"  "The  Snow  Bride"  and  "First 
Love."  Her  wide  experience  covers  maga- 
zine editing  and  the  authorship  of  fiction,  as 
well  as  continuity  writing. 

Well  known  among  both  scenario  writers 
and  directors  is  Charles  A.  Logue,  who  adapt- 
ed "My  Four  Years  in  Germany."  Besides 
his  work  as  scenarist  he  was  written  several 
original  stories  for  Rin-Tin-Tin. 

The  name  of  Lewis  F.  Milestone  is  another 
which  appears  also  in  the  list  of  authors. 
"The  Easiest  Road,"  on  the  new  Warner 
schedule,  is  an  original  story  by  him  and 
Darryl  F.  Zanuck,  and  he  is  directing  the 
production. 

C.  Francis  ("Chuck")  Reisner,  gag  man 
for  and  co-director  with  Charles  Chaplin,  is 
at  once  an  author,  actor  and  director.  With 
Charles  A.  Logue  he  prepared  the  scenario 
for  "The  Man  on  the  Box"  and  then  di- 
rected it. 


HAL  WALLIS 

In    charge   of    Warner    Brothers'  West 
Coast  Studio  publicity. 

Darryl  F.  Zanuck  was  the  author  of  "Find 
Your  Man,"  "The  Lighthouse  by  the  Sea," 
"The  Broadway  Butterfly"  and  "On  Thin 
Ice,"  all  Warner  Bros,  successes,  and  among 
the  stories  which  he  adapted  for  screening 
was  "Eve's  Lover." 

Well  known  among  teams  in  "movie"  cir- 
cles is  that  of  Hope  Loring  and  Louis  Ligh- 
ton.  "The  Woman  Hater,"  on  the  Warner 
1924-25  schedule,  was  their  work  and,  among 
other,  the  scenarios  of  "The  Golden  Cocoon" 
and  "The  Pleasure  Buyers,"  on  the  new 
schedule,  are  from  their  pens. 


SCENARISTS  WHO  ADAPT  WARNER  BROTHERS'  CLASSICS  OF  THE  SCREEN 

Top  row,  left  to  right:   Sonya  Levien,  C.  Gardner  Sullivan,  Louis  Lighton,  Darryl  Francis  Zannuck,  Bradley  King.     Lower  Row:  Hope 
Loring,  Julien  Josephson,  Edmund  T.  Lowe,  Jr.,  Chas.  A.  Logue  and  Bess  Meredyth. 


August  1,  1925 


MOVING    PICTURE  WORLD 


551 


Scenes  in  "Rose  of  the  World,"  the  Warner  Brothers  picture  from  the  novel  by  Kathleen  Norris,  in  which  Patsy  Ruth  Miller  is  featured, 
supported  by  Alan  Forrest,  Rockcliffe  Fellowes,  Helen  Dunbar,  Pauline  Garon  and  Alec.  Francis. 

Box'Oflice  Records  of  Warner  Directors 


IT  is  one  of  the  many  proud  boasts  of 
Warner  Bros,  that  they  possess,  as  they 
confidently  believe,  the  greatest  staff  of 
capable  directors  to  be  found  with  any  pro- 
ducing organization.  As  in  the  case  of  their 
stars  and  featured  players,  every  name  in  the 
Warner  list  is  one  of  importance.  Proof,  if 
proof  were  needed,  is  to  be  found  in  the  pro- 
ductions they  have  made. 

Possibly  the  average  fan  takes  little  thought 
of  the  man  behind  the  megaphone.  He  likes 
the  star  or  he  doesn't.  The  general  impression 
created  by  a  given  picture  is  or  isn't  favorable. 
But  exhibitors  know  that  many  an  otherwise 
good  film  has  been  marred  by  indifferent  or 
incompetent  direction. 

It  is  manifestly  impossible  to  determine  the 
exact  value  of  the  director's  work  in  the 
making  of  a  picture — with  relation  to  the  work 
of  other  contributing  factors — but  that  it  is 
tremendous  no  one  having  the  slightest  ac- 
quaintance with  production  will  dispute. 

Warner  Bros,  were  early  to  recognize  this. 
Hence  they  exercise  the  same  careful  attention 
in  the  selection  of  their  directors  as  they  give 
to  stars,  casts  and  stories.  And — results  tell. 
In  the  Warner  list  are  directors  fitted  for  the 
handling  of  any  theme,  of  any  type  of  picture. 
They  are  alike  in  their  wide  experience  and 
their  ability. 

To  the  credit  of  Ernst  Lubitsch  are  such 
outstanding  pictures  as  "The  Marriage  Circle," 
"Three  Women,"  and  "Kiss  Me  Again,"  and  to 
him  has  been  entrusted  the  making  of  Oscar 
Wilde's  "Ladv  Windermere's  Fan."  on  the 
1925-1926  schedule. 


Among  Harry  Beaumont's  great  achieve- 
ments are  "Beau  Brummel"  and  "Recompense," 
the  success  of  which  won  for  him  the  assign- 
ment to  make  also  "Rose  of  the  World,"  "His 
Majesty  Bunker  Bean"  and  other  important 
pictures. 

William  Beaudine's  "The  Narrow  Street," 
"How  Baxter  Butted  In"  and  other  Warner 
attractions  so  impressed  Mary  Pickford  that 
she  borrowed  his  services  for  the  production 
of  "Little  Annie  Rooney."  He  will  start  work 
soon  on  the  Warner  "Hell  Bent  for  Heaven." 

Millard  Webb  is  the  youngest  of  the  direc- 
tors, but  a  brilliant  future  is  predicted  for 
him.  His  work  thus  far  has  been  so  favorable 
that  he  has  been  selected  to  direct  John  Barry- 
more  in  "The  Sea  Beast."  Among  his  best  last 
year  were  "My  Wife  and  I"  and  "The  Dark 
Swan." 

"The  Man  Without  a  Conscience"  and  "The 
Woman  Hater"  are  among  James  Flood's  out- 
standing successes.  He  has  lately  finished  "TV- 
Wife  Who  Wasn't  Wanted"  and  is  now  direct- 
ing Lowell  Sherman  in  "Satan  in  Sables." 

"Eve's  Lover,"  one  of  the  great  successes  on 
the  Warner  1924-1925  schedule,  was  a  tall 
feather  in  the  cap  of  Roy  del  Ruth,  who  has 
recently  completed  "Three  Weeks  in  Paris" 
for  the  coming  year's  program.  This  is  to  be 
followed  by  "The  Inevitable  Millionaires." 

Herman  Raymaker  directed  Rin-Tin-Tin  in 
the  big  triumph,  "Tracked  in  the  Snow  Coun- 
try," and  among  the  Rin-Tin-Tin  pictures  he 
will  make  on  the  new  schedule  are  "Below  the 
Line"  and  "The  Night  Cry." 

Such  productions  as  "Enemies  of  Women" 


and  "I'nder  the  Red  Robe''  are  among  the  past 
achievements  of  Alan  Crosland.  He  has  just 
finished  "Bobbed  Hair,"  the  picturization  of 
the  current  successful  novel  by  twenty  famous 
writers. 

George  Hill,  who  enjoys  a  wide  reputation 
as  a  premier  melodramatic  director,  with  such 
works  as  "Get  Your  Man"  and  "While  the 
Devil  Laughs"  to  his  credit,  has  lately  finished 
"The  Limited  Mail"  for  the  coming  year's 
schedule. 

Chet  Withey,  who  directed  "Romance" ; 
Dorothy  Gish  in  "The  Hun  Within"  and  John 
Barrymore  in  "On  the  Quiet,"  has  just  com- 
pleted "The  Pleasure  Buyers,"  and  will  start 
work  on  "Compromise"  soon. 

Erie  C.  Kenton,  recently  signed  to  a  long 
time  contract,  made  "Tea  with  a  Kick"  and 
"The  Leather  Pushers,"  among  other  successes. 
His  first  picture  for  Warner  Bros,  is  "Red 
Hot  Tires." 

Noei  Smith,  signed  by  the  Warners  because 
of  the  long  line  of  successes  he  has  made,  is  at 
work  now  on  "The  Clash  of  the  Wolves,"  in 
which  the  dog  actor,  Rin-Tin-Tin,  is  featured. 

Charles  (Chuck)  Reisner  co-directed  with 
Charles  Chaplin  "A  Dog's  Life,"  "The  Pil- 
grim," "The  Kid,"  "Shoulder  Arms"  and  "The 
Gold  Rush.''  He  will  be  represented  in  the 
new  Warner  schedule  by  "The  Man  on  the 
Box"  and  "The  College  Widow." 

Lewis  Milestone,  who  wrote  the  scenario  of 
"Bobbed  Hair,"  has  just  finished  the  direction 
of  "The  Easiest  Road,"  the  story  and  scenario 
of  which  he  wrote  with  Darryl  F.  Zanuck. 


Scenes  in  "The  Pleasure  Buyers,"  the  Warner  Brothers  picture  in  which  Irene  Rich  is  starred.    Others  in  this  exceptional  cast  are  Clive 

Brook,  June  Marlowe  and  Gayne  Whitman. 


552 


MOVING    PICTURE  WORLD 


August  1,  1925 


"Man  on  the  Box"  a  $2  Picture, 
Says  Warner  of  Chaplin's  First 


IT  was  generally  conceded  that  Warner 
Bros,  captured  a  comedy  star  of  the  first 
magnitude  when  they  signed  "Syd" 
Chaplin.  That  this  opinion  was  correct  is 
evidenced  by  the  following  telegram  received 
at  the  New  York  office  from  H.  M.  Warner. 

"Just  saw  Syd  Chaplin's  picture  'The 
Man  On  The  Box.'  If  this  isn't  a  $2.00  pic- 
ture, there  never  was  one  and  no  picture 
ever  will  be.  It  is  a  rare  production.  To 
my  mind  it  surpasses  'Charley's  Aunt.'  Just 
imagine  this  picture  included  in  our  Forty." 

Here  is  a  telegram  of  good  news  to  ex- 
hibitors. In  a  line  or  two,  Mr.  Warner  tells 
exhibitors  "The  Man  On;  the  Box"  sur- 
passes "Charley's  Aunt,"  one  of  the  big 
laugh  hits  and  money  getters  this  season. 
And  that  is  not  all  that  Warner  Bros,  ex- 
pect to  deliver  exhibitors  from  "Syd"  Chap- 
lin. His  next  production  will  be  the  famous 
"College  Widow"  adapted  from  the  novel 
by  Frank  Howe.  He  will  have  with  him 
Charles  Francis  (Shuck)  Reisner,  the  same 
director  who  has  just  finished  "The  Man  On 
The  Box." 


COMING  to  America  from  Europe,  and 
entering  upon  screen  work  after  a 
successful  stage  career,  Ernst  Lub- 
itsch  brought  to  picture  direction  a  world- 
wide outlook  and  an  experience  covering 
every  field  of  dramatic  effort.  Critics  re- 
gard as  one  of  his  strongest  points  the  fact 
that  he  is  able  to  inject  into  every  player 
whom  he  directs  his  own  personality  and 
emotions,  while  his  residence  on  two  con- 
tinents, equips  him  to  adapt  himself  to  what- 
ever situation  is  demanded  by  a  given  script. 

It  will  be  years  before  "The  Marriage 
Circle,"  a  Lubitsch  production  for  Warner 
Bros.,  is  forgotten.  Of  the  many  lists  of 
"Ten  Best  Pictures  of  the  Year,"  compiled 


by  reviewers  in  every  section  of  the  coun- 


ERNST  LUBITSCH 
This  brilliant  director  will  announce  several 
future    features    shortly,    through  Warner 
Brothers. 


"SYD"  CHAPLIN 


try,  not  one  failed  to  contain  the  name  of 
this  special.  "Three  Women,"  a  drama  of 
another  type,  also  won  for  Warner  Bros,  and 
Mr.  Lubitsch  as  well  as  the  players  partici- 
pating, unstinted  praise. 

When  "Kiss  Me  Again"  appeared,  com- 
parison with  "The  Marriage  Circle"  was  in- 
evitable, and,  following  the  rule  in  the  con- 
sideration of  Lubitsch  offering,  most  critics 
declared  this  superior  to  the  former  triumph. 
Although  "Kiss  Me  Again"  is  yet  to  have  its 
first  New  York  run,  so  enthusiastic  was  the 
dramatic  editor  of  a  leading  New  York  news- 
paper, who  had  a  pre-view,  that  on  two  suc- 
cessive Sundays  in  recent  weeks  he  has  de- 
voted his  lead  article  to  appreciations  of 
the  production  and  its  director. 


Warner  Bros*  Add 
First  Vamp  to 
Stock  Company 

For  her  excellent  work  in  "Satan  In  Sables" 
with  Lowell  Sherman,  Warner  Bros,  have 
just  signed  Myrna  Loy,  known  as  "a  new 
type  of  vamp,"  to  a  long  term  contract, 
making  her  the  twenty-seventh  member  of 
their  stock  company.  She  is  the  only  vamp 
in  the  Warner  featured  player  line-up,  and 
the  company  intend  to  cast  her  in  important 
roles. 

Miss  Loy  is  a  graduate  of  the  Ruth  St. 
Dennis  School  of  Dancing  and  first  attracted 
attention  when  she  appeared  in  several  of 
Sid  Grauman's  prologues  at  his  Egyptian 
Theatre  in  Hollywood.  She  attracted  the 
attention  of  Henry  Waxman,  the  well  known 
photographer,  and  through  him  she  obtained 
a  part  in  "What  Price  Beauty."  This  was 
followed  by  a  prominent  role  in  "Pretty 
Ladies."  Her  engagement  for  "Satan  In 
Sables"  followed. 


MYRNA  LOY 
Who   recently  joined  the   Warner  Brothers 
Stock  company. 


Warner  Bros.  Accessories  Are 

Known  for  Box  Office  Pull 


IT  is  generally  conceded  that  the  success 
of  Warner  Bros,  pictures  at  box-offices 
has  been  due  to  the  high  grade  adver- 
tising accessories  which  this  company  makes 
a  practice  of  providing  for  each  release. 
Warner  Bros,  believe  that  no  product  is  so 
good  that  it  cannot  be  made  even  better  by 
intelligent  advertising  presentation. 

While  the  so-called  mechanics  of  produc- 
tion of  Warner  Bros,  advertising  accessories 
are  important,  the  general  excellence  of  the 
posters,  heralds,  window  cards,  etc.,  provided 
for  each  Warner  Bros,  release  is  accom- 
plished through  the  method  used  in  creating 
the  basic  idea  on  which  the  advertising  ac- 
cessories are  built. 

No  individual  piece  of  advertising  litera- 
ture used  by  Warner  Bros,  is  a  "one-man 
job."  The  one  man  whose  job  it  is  to  see 
that  the  posters,  the  heralds,  the  window 
cards,  or  what  not  are  ready  for  exhibitors 
when  they  want  them  is  only  the  "engineer." 


A  dozen  others,  representing  the  combined 
showmanship  sense  of  the  entire  Warner 
Bros,  organization,  give  material  help  on 
everything  that  is  produced. 

In  discussing  this  matter  of  the  careful 
preparation  of  advertising  accessories  in  its 
relation  to  the  Warner  Bros.  1925-26  prod- 
uct, Sam  E.  Morris  had  this  to  say: 

"We  have  always  been  extremely  parti- 
cular in  the  matter  of  selling  our  pictures 
to  the  public  through  the  medium  of  the 
exhibitor's  advertising  on  billboards,  in  his 
lobby,  etc.  In  moving  the  1925-26  product 
we  are  going  to  be  even  more  careful.  We 
have  bigger  and  better  product  to  sell  and, 
with  a  national  advertising  campaign  on  in 
important  newspapers  throughout  the  coun- 
try, it  is  only  reasonable  that  this  other  form 
of  advertising  intended  to  accomplish  iden- 
tically the  same  results  as  the  newspaper  ad- 
vertising should  be  given  the  greatest  pos- 
sible care." 


Injects  Own  Personality  Into 

Players,  Says  Critics  of  Lubitsch 


August  1,  1925 


MOVING   PICTURE  WORLD 


553 


Serials  Based  on  New  Warner  Pictures 

Now  Appearing  in  1,100  Newspapers 


THE  most  stupendous  publicity 
campaign  ever  successfully  undertaken 
by  Warner  Bros,  to  promote  public 
interest  in  motion  pictures  stands  back  of 
Warner  Bros.'  1925-26  Forty.  Read  these 
facts : 

One  thousand  newspapers  are  publishing 
every  day  in  the  year  serial  novels  from 
which  the  great  Forty  have  been  produced. 

The  circulation  of  these  publications,  ac- 
cording to  the  certified  statements,  amounts 
to  the  amazing  number  of  10,000,000  buyers. 
According  to  advertising  experts,  five  per- 
sons read  every  copy  of  a  daily  newspaper, 
making  more  than  40,000,000  readers  who  see 
every  day  Warner  Bros.'  stories. 


The  space  gladly  allotted  to  these  novels 
by  the  newspaper  editors  reaches  the  as- 
tounding total  of  more  than  250,000  columns 
of  type. 

Exhibitors  cannot  afford  to  pass  lightly  by 
this  extraordinary  effort  at  popularizing 
Warner  Bros,  pictures.  Ready-made  audi- 
ences are  waiting  for  the  big  Forty.  Among 
the  novels  which  are  being  serialized  are  : 

"The  Limited  Mail,"  by  Elmer  E.  Vance. 

"The  Wife  Who  Wasn't  Wanted,"  by  Ger- 
trude S.  Wentworth-James. 

"Bobbed  Hair,"  by  twenty  famous  authors. 

"Satan  in  Sables,"  by  Bradley  King. 

"The  Golden  Cocoon,"  by  Ruth  Cross. 


"Why  Girls  Go  Back  Home,"  by  Catherine 
Brody. 

"The  Gay  Ones,"  by  Charles  Kanson 
Towne. 

"The  Pleasure  Buyers,"  by  Arthur  Somers 
Roche. 

"His  Jazz  Bride,"  by  Beatrice  Burton. 

"Rose  of  the  World,"  by  Katheleen  Norris. 

"The  Inevitable  Millionaires,"  by  E.  Phil- 
lips Oppenheim. 

The  pulling  power  to  the  box  office  of  this 
continuous  daily  presentation  of  Warner 
Bros.'  Forty  before  the  reading  public,  the 
men  and  women  who  buy  motion  theatre 
tickets,  cannot  be  underestimated.  It  means 
dollars  in  increased  attendance. 


Signing  John  Barry  more  a  Master  Stroke 


WARNER  BROTHERS  never  made  a 
more  enterprising  stroke  than  when 
they  signed  John  Barrymore.  Per- 
haps the  greatest  of  American  stage  actors, 
Barrymore  is  regarded  by  many  as  the 
premier  screen  star  also.  Warners'  success 
in  obtaining  him  to  make  big  pictures  for 
them  was  a  triumph  achieved  in  the  face  of 
strqng  competition,  for  there  is  not  a  pro- 
ducing company  which  would  not  glory  in 
having  him  for  a  star. 

For  the  coming  season's  work,  Barrymore 
proceeded  to  Hollywood  early  this  summer 
almost  immediately  upon  his  return  from 
London,  where,  during  a  season  in  "Hamlet," 
he  elevated  the  reputation  abroad  of  Ameri- 
can dramatic  art  to  a  new  high  level.  His 
work  was  a  revelation  to  the  discriminating 
London  critics,  who  joined  in  acclaiming  him 
one  of  the  greatest  interpreters  of  Shakes- 
pearian roles  of  all  time. 

However,  both  on  the  stage  and  the  screen 
JoTin  Barrymore  has  demonstrated  his  extra- 
ordinary versatility.  There  is  scarcely  a  role 
in  any  department  of  dramatic  characteriza- 
tion which  he  cannot  interpret  in  a  manner 
equal  to  the  very  best,  while  in  most  fields 
he  is  without  a  peer. 
His  "Beau  Brummel,"  a  Warner  Brothers 


triumph,  proved  not  only  the  outstanding  pic- 
ture of  the  year  in  which  it  made  its  pre- 
miere, but  one  of  the  greatest  screen  attrac- 


J 


JOHN  BARRYMORE 


tions  of  all  time.  Moreover,  Mr.  Barry- 
more's  individual  performance  won  for  him 
the  Valentino  Medal  as  the  most  nearly  per- 
fect of  the  year. 

This  year  Mr.  Barrymore  has  made  a  still 
more  radical  departure  in  selecting  "The 
Sea  Beast,"  based  on  the  celebrated  whaling 
story,  "Moby  Dick,"  as  the  first  of  his  pro- 
ductions. This  epic  of  the  sea — specifically 
it  is  a  highly  colorful  tale  of  the  New  Bed- 
ford whaling  industry — contains  action  suffi- 
cient for  half  a  dozen  pictures. 

The  selection  was  approved  in  response  to 
Mr.  Barrymore's  request  for  an  adventure 
story,  in  which  he  should  appear  in  a  truly 
masculine  role  in  a  virile,  moving  story. 
Elaborate  preparations  are  being  made  for 
this  production  and  predictions  are  ventured 
by  many  picture  lovers  that  Mr.  Barrymore's 
work  in  it  will  raise  him  to  new  heights. 

As  a  box  office  attraction  this  star  is  al- 
most without  a  rival.  The  name  Barrymore 
has,  of  course,  been  a  drawing  card  to  Amer- 
ican theatres  for  generations.  The  children 
of  Maurice  Barrymore  are  upholding  the  tra- 
ditions established  by  their  distinguished 
father,  and  in  pictures,  as  on  the  stage,  John 
has  established  for  himself  a  prestige  that 
few  men  have  enjoyed. 


"Eddie"  Bonns  to  Inject  "Selling  Punch" 


A 


MONG  the  big  plans  under  way  by 
Warner  Brothers  as  exhibitor  aids  is 
a  nation-wide  exploitation  service 
which  will  take  in  districts  from  coast  to 
coast  and  is  aimed  to  help  sell  the  picture  to 
the  public  for  the  local  exhibitors. 

As  rapidly  as  possible  capable  exploitation 
men  will  be  engaged;  men  experienced  in 
newspaper  work,  theatre  management  and 
who  are  proven  showmen.  One  of  the  im- 
portant bits  of  knowledge  they  must  have  is 
territorial  information.  They  will  not  tell  the 
exhibitors  what  to  do,  but  will  go  out  and 
do  it. 

Campaigns  on  all  Warner  pictures  are  now 
being  laid  out  at  the  New  York  office  by 
"Eddie"  Bonns,  who  is  in  charge  of  national 
exploitation,  and  showmen  who  know  "Eddie" 


are  aware  that  he  generally  puts  his  exploita- 
tion over  with  a  punch  that  gets  across  to 
the  public. 

Although  the  exploitation  men  in  the  field 
will  be  under  the  supervision  of  the  home 
office,  their  work  in  localities  will  be  guided 
entirely  by  the  branch  managers  and  the  re- 
quirements of  individual  exhibitors.  In  other 
words,  the  men  will  work  in  districts  instead 
of  individual  branch'  offices,  and  will  be  sent 
to  the  spot  where  aid  is  especially  needed,  so 
that  exhibitors  can  call  on  the  Warner  local 
exchange  for  help  any  time  and  be  sure  that 
there  are  exploitation  men  in  the  district  to 
give  it  to  him. 

According  to  Bonns,  there  are  big  exploita- 
tion   plans    for    trans-continental  outdoor 


stunts,  and  especial  attention  will  be- paid  to 
newspapers  and  the  radio.  The  radio, -reach- 
ing the  large  field  of  motion  picture  fans 
that  it  does,  will  be  widely  used,  and  several 
stunts  are  under  cover  to  use.this- medium  for 
selling  the  Warner  product  to  the  public. 

Among  them  may  be  mentioned  a  travelling 
radio  exploitation  man,  whose  business  it  wilj 
be  to  go  into  cities  and  towns  and  talk  about 
Warner  Brothers  pictures  playing  the  local- 
ity at  the  time.  There  can  be  no  surer  way 
of  letting  the  public  know  what  pictures  are 
playing  local  theatres  than  by  telling  them 
directly. 

Exhibitors  who  play  Warner  Brothers' 
pictures  during  the  coming  season  will  be 
backed  up  with  exploitation  that  really  ex- 
ploits. 


554 


MOV  I  N\G    1'  I  CT  U  H  H    IV  0  8  L  D 


August  1,  1925 


:cenes    from    "In    the    Name   of   Love,"   with    Ricardo    Cortez  and     Greta  Nissen.    A  Paramount  production.    To  be  released  in  August. 


Christie  Scenarists  Busy 
On  Script  of  "Madame  Lucy" 


THERE  is  a  great  whirr  of  activity  in 
in  the  little  "private"  offices  at  the 
Christie  studio  where  McGrew  Willis 
and  his  staff  of  "laugh  manufacturers"  are  now 
busy  making  the  adaptation  of  Jean  Arlette's 
French  farce  "Madame  Lucy." 

The  production  will  go  into  work  this  week 
under  the  direction  of  Scott  Sidney  and  the 
adapters  are  staking  their  reputations  on  giv- 
ing the   director   a    "sure-fire"  script. 

following  the  usual  conference  custom  at 
Christie's,  half  a  dozen  brilliant  creators  of 
laughs  are  taking  a  hand  in  the  preparation 
of  this  story. 

Midnight  oil  is  burned  while  Al  Christie, 


WITH  the  definite  announcement  that 
Samuel  Goldwyn's  screen  version  of 
Olive  Higgins  Prouty's  novel,  "Stella 
Dallas,"  will  be  released  through  United  Artists 
Corporation,  comes  the  added  news  that  pro- 
duction work  on  this  feature  is  progressing 
rapidly,  and  interest  in  the  film  is  increased 


Scott  Sidney,  F.  McGrew  Willis,  Norman  Mc- 
Leod,  chief  of  the  gag  staff,  and  others,  con- 
sult over  each  sequence  as  it  is  prepared  for 
shooting. 

"Madame  Lucy"  is  called  "a  sister  to  'Char- 
ley's Aunt,' "  because  the  story,  while  much 
different  in  episodes  from  the  famous  English 
classic,  will  present  the  hero,  Julian  Eltinge, 
in  a  wild  scramble  in  feminine  clothes. 

Christie  has  lined  up  a  great  cast  for  this 
picture,  which  includes  beside  Eltinge,  Ann 
Pennington,  the  Follies  star ;  Lionel  Belmore, 
Hallam  Cooley,  Jack  Duffy  and  Lilyan  Tash- 
man. 


with  the  assurance  that  it  will  be  ready  for 
early  fall  distribution. 

Vera  Lewis  is  announced  as  the  latest  ad- 
dition to  a  cast  of  well  known  players,  which 
is  headed  by  Belle  Bennett  in  the  title  role. 

Others  in  the  supporting  cast  for  Miss  Ben- 
nett are  Ronald  Colman,  who  will  be  seen  as 
Stephen  Dallas,  Alice  Joyce  as  Helen  Morri- 
son; Lois  Moran,  who  has  been  characterized 
as  an  "unsophisticated  and  untnodernized"  child 
wonder  discovery  of  Samuel  Goldwyn,  making 
her  American  debut  in  the  role  of  Laurel,  the 
daughter;  Douglas  Fairbanks,  Jr.,  in  the  juve- 
nile lead  opposite  Lois  Moran  iin  the  role  of 
Richard  Grosvenor ;  and  Jean  Horsholt  as  the 
riding  master. 

The  scenario  is  by  Frances  Marion  and 
Henry  King  is  the  director. 


Added  to  Cast 

Gladden  James  has  been  added  to  the  sup- 
porting cast  for  Leatrice  Joy's  next  starring 
picture,  "The  Wedding  Song,"  shooting  on 
which  starts  soon  at  the  De  Mille  Studio, 
under  Alan  Hale's  direction.  James,  always  in 
demand,  is  one  of  the  busiest  free-lance  players 
in  motion  pictures. 


Bachmann  on  Tour 


Distribution  Head  of  Schulberg  Productions 
Goes  to  West  Coast 

J.  G.  Bachmann.  general  manager  of  dis- 
tribution of  B.  P.  Schulberg  Productions,  Inc., 
will  leave  New  York  Saturday  with  the  Pre- 
ferred studio  in  Hollywood  as  his  immediate 
destination. 

The  purpose  of  Mr.  Bachmann's  trip  is  to 
formulate  a  production  and  release  schedule  on 
the  entire  program  of  eighteen  new  Preferred 
Pictures.  His  arrival  has  been  timed  to  see 
two  of  their  biggest  stories  put  into  produc- 
tion. These  are  "The  Plastic  Age"  by  Percy 
Marks  which  Wesley  Ruggles  will  direct  and 
"Lew  Tyler's  Wives"  by  Wallace  Irwin  to 
be  filmed  by  Marcel  De  Sano. 

Mr.  Bachmann  will  also  assist  in  planning 
two  spectacular  Preferred  Pictures,  Bronson 
Howard's  celebrated  play  "Shenandoah"  and 
"The  Biography  of  a  Race  Horse"  adapted 
from  the  Saturday  Evening  Post  novel,  by 
L.  B.  Yates,  the  latter  picture  to  be  released 
under  the  title  of  "Horses  and  Women." 

Before  returning  to  New  York  Mr.  Bach- 
mann will  visit  the  Schulberg  exchanges  on 
the  Pacific  coast.  He  will  be  absent  from  the 
home  office  about  six  weeks. 


Fitzgerald  Engages  Short 

Gertrude  Short,  who  has  scored  so  heavily 
in  "Beggar  on  Horseback,"  one  of  James  Cruz's 
productions  for  Famous  Players-Lasky,  has, 
according  to  a  telegram  received  at  the  home 
office  of  Arrow  Pictures  Corporation,  from 
Dallas  M.  Fitzgerald,  been  engaged  by  Mr. 
Fitzgerald  f6r  an  important  role  in  "Tessie," 
the  first  Dallas  M.  Fitzgerald  Production  to 
be  released  by  Arrow. 

The  others  in  the  cast — which  is  headed  by 
May  McAvoy — are  Bobby  Agnew,  another 
Famous  Players-Lasky  player,  Lee  Moran,  and 
Myrtle  Stedman. 

."Tessie"  is  by  Sewell  Ford,  author  of  the 
"Torchy"  stories,  and  was  published  original- 
ly in  the  Saturday  Evening  Post. 


Author  to  Adapt  for  Screen 

Donald  Ogden  Stewart,  rapidly  becoming 
one  of  the  most  prominent  figures  in  modern 
American  literature,  has  been  engaged  by  the 
Metro-Goldwyn-Mayer  corporation  to  adapt 
his  novel  "The  Crazy  Fool"  to  the  screen.  The 
purchase  of  this  book  was  announced  recently. 

This  will  be  Sewart's  first  affiliation  with 
motion  pictures,  and  will  open  up  an  entire- 
ly new  field  for  his  humor. 


Ascher  Bros.  Circuit 
Books  Qold  Bond  Films 

J.  J.  Sampson,  branch  manager  of 
Film  Booking  Offices*  Chicago  ex- 
change, announces  that  he  this  week 
closed  a  deal  with  the  Ascher  Brothers 
Circuit,  Chicago,  for  the  entire  array 
of  F.  B.  O.  Gold  Bond  productions,  to 
be  made  and  released  during  1925-26. 

The  Gold  Bond  pictures  will  play 
the  following  theatres  on  the  Ascher 
circuit:  Calo,  Columbia,  Commercial, 
Crown,  Frolio,  Portage  Park,  Vista, 
Lane  Court,  Metropolitan,  Oakland 
Square,  and  Terminal,  Chicago. 


Goldwyn's  "Stella  Dallas"  h 
Moving  Fast  In  Production 


August  1,  1925 


MOVING    PICTURE  WORLD 


555 


Scenes  in  the  William  Fox  Special,  "Greater  Than  a  Crown,"  starring  Edmund  Lowe. 


Hart  Offers  Trophy 

Bronze  Statue  of  "Two-Gun  Man"  Given  for 
Rodeo  Event 

William  S.  Hart,  two-gun  man  of  the  screen, 
has  contributed  a  $1,500  bronze  statue  of  him- 
self in  Wild  West  costume,  as  a  trophy  for 
one  of  the  events  of  the  Cheyenne  Frontier 
Days  to  be  held  July  20-24.  This  big  affair 
will  bring  together  the  world's  most  famous 
riders,  ropers  and  exponents  of  western  skill 
with  horse,  rope  and  steer,  it  is  said. 

Hart  plans  to  be  working  on  his  first  screen 
production  for  United  Artists  Corporation  re- 
lease, "Tumbleweeds,"  at  the  time,  so  wi'll  not 
be  able  to  attend  the  celebration,  but  has  shown 
his  interest  by  sending  the  statue,  the  work 
of  C.  C.  Cristadoro,  and  is  one-half  life  size. 

A  cast  from  the  original  model  also  has 
been  sent  by  Hart  to  New  York  and  will  be 
placed  on  exhibition  in  a  few  days  in  the  foyer 
of  the  Mark  Strand  theatre,  Broadway,  where 
"Tumbleweeds\"  has  been  booked  even  thus 
far  in  advance  of  production  completion. 


Ray  Finishes  "The  Winner" 

Charles  Ray  has  completed  "The  Winner," 
his  second  rural  comedy  drama  for  Chadwick 
Pictures  Corporation,  which  will  be  released 
on  November  15.  Ray's  first  production  for 
Chadwick  "Some  Pun'kins,"  will  be  released 
on  September  1st.  Jerome  Storm,  who  has 
directed  both  these  Ray  pictures,  and  the  star 
will  start  preparations  immediately  for  the 
filming  of  his  next  production.  The  cast  of 
"The  Winner"  includes  Gertrude  Olmstead, 
Gertrude  Short,  J.  P.  Lockney,  Frank  Austin, 
Jack  Clifford  and  Sybil  Johnson.  The  produc- 
tion was  personally  supervised  by  Joseph  de 
Grasse. 


Starts  on  Conrad  Story 

"The  Silver  Treasure,"  an  adaptation  from 
Joseph  Conrad's  world-renowned  novel,  "Nos- 
tromo,"  is  the  latest  of  the  forthcoming  Fox 
supreme  attractions  to  be  put  "in  work"  at 
the  West  Coast  studios  of  that  company. 

Rowland  V.  Lee  has  been  selected  to  wield 
the  megaphone  over  the  filming  of  the  Conrad 
story,  which  is  scheduled  to  be  released  to  ex- 
hibitors in  December. 

To  play  the  leading  role  Mr.  Lee  picked 
George  O'Brien.  Inez  Rene  is  the  stellar  per- 
former selected  to  play  opposite  O'Brien  in 
the  leading  feminine  role  of  Giselle  Viola. 


Changes  Picture  Title 

"The  Lure  of  the  North"  is  the  new  title 
which  Columbia  Pictures  has  selected  instead 
of  "The  Lure -of  Broadway,"  originally  se- 
lected. This  production  will  be  released  later 
in  the  year.  One  of  the  best  known  screen 
dogs  is  to  be  featured  with  a  cast  of  feature 
prominence,  according  to  production  manager 
Harry  Cohn. 


Universal  Has  Sixteen  Westerns 
in  Work;  Record,  Say  Officials 


SIXTEEN  productions  with  western  locales 
are  now  in  production  or  preparation  for 
Universal,  with  at  least  three  of  them 
being  made  on  an  unusually  elaborate  scale. 
This  is  a  studio  record  for  westerns,  Uni- 
versal officials  say. 

Hoot  Gibson,  with  an  army  of  players,  cam- 
eramen, cowboys  and  technical  workers,  is 
in  Canada,  filming  two  pictures  at  once.  One, 
"The  Calgary  Stampede,"  is  being  made  with 
the  famous  Rodeo  as  its  background ;  the 
other,  "Chip  of  the  Flying  U,"  is  being  filmed 
on  the  ranch  of  the  Prince  of  Wales  in  Al- 
berta, Canada.  Herbert  Blache  is  directing 
both  pictures. 

"On  the  Frontier,"  an  epic  of  the  West, 
with  American  history  as  a  background,  will 
go.  into  production  shortly,  under  the  direction 
of  Edward  Sedgwick,  who  wrote  the  novel 


from  which  the  story  is  adapted.  Norman 
Kerry  and  Dustin  Farnum  have  been  elected 
for  two  of  the  principal  roles. 

Cliff  Smith  is  directing  Art  Acord  in  "Sky 
High  Corral" ;  Robert  North  Bradbury  is  film- 
ing "Slipper  Tongue,"  with  Jack  Hoxie  as  the 
star;  while  William  Desmond  and  Eileen  Sedg- 
wick are  busy  on  a  ten-episode  serial,  "The 
Winking  Idol"  with  Francis  Ford  at  the  mega- 
phone. 

Other  westerns  in  action  are :  "Montana 
of  the  Range,"  starring  Josie  Sedgwick;  Ed- 
mund Cobb  in  "The  Thrill  Hunter,"  directed 
by  Ernest  Laemmle ;  Fred  Humes  in  "The  Call 
of  Hazard"  and  "Ike's  Holiday,"  starring  Gil- 
bert Holmes  and  Men  Corbet.  Stories  in  pre- 
paration are  "The  Rustler's  Secret,"  "The 
Emergency  Man,"  "The  Fighting  Fool,"  "Gun 
Shy,"  and  several  others. 


UFA  Signs  to  Release  40M-G-M 
In  Its  European  Theatre  Circuit 


FREDERICK  WYNNE-JONES,  man- 
aging-director of  UFA-USA,  has  re- 
turned after  a  five  weeks'  trip  to  Berlin, 
with  the  announcement  that  UFA  had  signed 
with  Metro-Goldwyn-Mayer  to  release  forty 
pictures  in  the  UFA  circuit  of  theatres  in 
Central  Europe. 

Mae  Murray  has  been  engaged  to  make  pic- 
tures in  Germany  for  one  year,  beginning  Sep- 
tember 1.  Her  first  picture  has  not  yet  been 
decided  on.  Other  American  female  stars 
have  been  engaged.  UFA  is  looking  for  an 
American  male  star  to  work  at  the  UFA 
studios  at  Neubabelsberg. 

UFA  will  make  36  pictures  in  Germany  this 
year,  of  which  twenty  will  come  to  America. 
Among  the  first  to  reach  this  country  will  be 
"Tartuffe,"  based  on  Moliere's  comedy,  with 
Emil  Jannings,  Lil  Dagover  and  Werner 
Krauss  in  the  leading  roles,  directed  by  F.  W. 
Murnau,  "Variety"  with  Emil  Jannings  and 
Lya  de  Putti,  directed  by  I.  A.  Dupont ;  "The 
Way  to  Strength  and  Beauty"  and  "Siegfried," 
which  opens  at  the  Century  theatre  August  23. 

UFA  has  built  a  new  indoor  studio  at 
Neubabelsberg,  385  ft.  long  and  120  ft.  wide, 
which  can  be  divided  into  four,  three  or  two 


studios  with  soundproof  doors  separating  the 
companies. 

UFA  controls  over  three  hundred  theatres 
in  Central  Europe,  126  of  them  first  run 
houses,  the  largest  in  each  city,  and  which 
charge  a  higher  admission  than  similar  theatres 
in  America. 


C.  G.  Baker  With  Inspiration 

C.  Graham  Baker,  for  many  years  editor- 
in-chief  of  the  Vitagraph  scenario  force,  and 
more  recently  connected  with  the  William  Fox 
Company,  has  been  engaged  by  Inspiration 
Pictures,  Inc.,  to  aid  in  the  picturization  of 
their  forthcoming  releases. 

Baker,  who  is  one  of  the  best-known 
scenarists  in  the  country,  brings  to  Inspira- 
tion Pictures  a  wealth  of  experience  both  as 
a  scenario  expert  and  as  a  film  editor.  The 
script  of  practically  every  Vitagraph  special 
up  to  a  few  months  ago  was  prepared  by  him. 
He  recently  edited  and  titled  "Captain  Blood," 
"The  Clean  Heart,"  "The  Redeeming  Sin," 
and  others.  For  the  Fox  organization  he  pic- 
turized  "The  Kreutzer  Sonata,"  Sir  John  Gal- 
worthy's  play,  "Loyalties,"  and  A.  E.  W. 
Mason's  novel,  "The  Winding  Stair." 


556 


MOVING    PICTURE  WORLD 


August  1, 


Maloney  Ready  to  Start 

Advices  from  Leo  Maloney  on  the  West 
Coast  state  that  he  has  completed  his  last 
picture  for  William  Steiner  and  that  he  is 
now  ready  to  start  his  new  series  for  1925-26 
which  will  be  distributed  by  Weiss  Brothers 
under  tthe  Clarion  Photoplays,  Inc.,  trade- 
mark. 

His  contract  with  Weiss  Brothers  calls  for 
eight  five-reel  features  and  under  its  terms 
Leo  Maloney  .will  take  with  him,  intact,  the 
same  organization  that  surrounded  and 
helped  him  win  the  success  that  he  gained 
while  he  was  making  his  two  series  for 
William  Steiner. 

The  first  three  pictures  in  the  series  will 
be  as  follows  :  "Win,  Lose  or  Draw,"  "Luck 
And  Sand,"  "The  Blind  Trail,"  in  the  order 
named. 


Cutting  De  Sano's  First 

Camera  work  has  been  completed  on  B. 
P.  Schulberg's  Preferred  Picture,  "The  Girl 
Who  Wouldn't  Work,"  This  production, 
adapted  from  the  sensational  English  novel 
by  Gertie  D.  Wentworth-James,  is  the  first 
release  to  be  made  by  Marcel  De  Sano, 
the  new  director  "find."  According  to  tele- 
graphic word  received  from  Mr.  Schulberg 
by  the  New  York  office,  the  rushes  indicate 
that  De  Sano  is  an  extremely  significant 
addition  to  the  industry's  directional  ranks. 
The  release  of  "The  Girl  Who  Wouldn't 
Work"  will  follow  "Parisian  Love,"  the  first 
on  the  new7  program. 


"Perfect  Clown"  Progressing 

Fred  Newmeyer  is  making  rapid  progress 
with  "The  Perfect  Clown"  starring  Larry 
Semon,  which  he  is  making  for  Chadwick 
Pictures  Corporation.  It  is  expected  that 
this  picture  will  be  completed  in  about  three 
weeks. 

"The  Perfect  Clown,"  which  is  being  made 
on  the  same  lavish  scale  as  "The  Wizard  of 
Oz,"  is  an  original  story,  written  especially 
for  the  star.  Dorothy  Dwan  and  Oliver 
Hardy,  who  supported  Semon  in  "The 
Wizard  of  Oz"  are  in  the  cast  of  the  new 
production.  Other  well-known  players  are 
Stuart  Holmes,  Kate  Pricey  Otis  Harlan, 
Alice  Fletcher  and  Sam  Allen. 


Sartov  Signed  M.-G.-M. 

Henrik  Sartov,  formerly  in  D.  W.  Griffith's 
camera  department,  has  been  signed  by  Metro- 
Goldwyn-Mayer  to  photograph  Lillian  Gish  in 
"La  Boheme,"  upon  whuth  King  Vidor  is 
shortly  to  begin  work.  Sartov  was  considered 
the  finest  still  photographer  in  the  industry 
until,  a  few  years  ago,  he  deserted  this  branch 
of  photography  and  took  up  moving  pictures. 
John  Gilbert  plays  opposite  Miss  Gish  in  "La 
Boheme,"  which  has  been  adapted  to  the  screen 
from  the  Henri  Murger  classic  by  Mme.  Fred 
Degresad  and  continuitized  by  Edmund  Gould- 
ing. 


Barrymore  in  California 

Lionel  Barrymore,  Chadwick  Pictures 
Corporation  star,  has  recently  arrived  in 
Los  Angeles,  where  he  will  soon  start  work 
on  his  first  picture  to  be  made  in  a  Holly- 
wood studio.  All  of  this  star's  former  pro- 
ductions have  been  made  in  New  York  City, 
as  he  had  never  before  consented  to  forsake 
the  stage  for  so  long  a  period  as  one  of  his 
special  productions  requires. 


ALBERTA  VAUGHN 
This    scintillating    star    will    be   "Maisie,"  in 
the   F.   B.   O.   picture,   "The   Adventures  of 
Maisie" 


De  Mille  Signs  Jean  Acker 

The  signature  of  Jean  Acker  is  the  latest 
addition  to  the  collection  of  famous  autographs 
now  owned  by  Cecil  B.  De  Mille,  for  Miss 
Acker,  formerly  Mrs.  Rudolph  Valentino,  has 
affixed  her  name  to  a  long-term  contract  to 
appear  in  De  Mille  productions. 

For  the  past  year,  Miss  Acker  has  been 
featured  in  vaudeville  in  a  skit  entitled  "A 
Regular  Girl,"  but  was  conspicuously  success- 
ful in  screen  work  before  her  season  behind 
the  footlights. 

Miss  Acker  has  been  loaned  by  De  Mille 
to  the  Metropolitan  Features  to  appear  in 
"Simon  the  Jester,"  but  is  soon  to  be  cast  in 
a  De  Mille  production. 


Introducing — Miss  Upton! 

Lucille  Upton,  beautiful  young  sister  of 
Peggy  Hopkins  Joyce,  is  to  play  a  flapper 
in  "The  Pace  That  Thrills,"  which  an  Earl 
Hudson  unit  is  producing  for  First  Na- 
tional, with  Ben  Lyon  and  Mary  Astor  in 
the  co-featured  roles.  Lucille  is  bound  to 
make  a  name  for  herself  other  than  "Peggy 
Hopkins  Joyce's  sister"  for,  according  to 
Director  Webster  Campbell,  the  girl  has  not 
only  the  personality  and  pulchritude,  but 
ability  as  well. 


Brandt  Writes  a  Special 

President  Joe  Brandt  of  Columbia  Pictures 
has  written  a  special  story  which  will  be 
produced  as  a  Columbia  release  some  time 
this  year.  Mr.  Brandt  is  in  Hollywood  at 
present  discussing  production  matters  with 
production  manager  Harry  Cohn  who  likes 
the  story.  A  title  is  yet  to  be  announced, 
according  to  Brandt,  as  well  as  the  details  of 
this  popular  film  executive's  literary  effort. 


Buys  for  Europe 

The  Hi-Mark  Film  Sales  Corporation  of 
Xo.  220  West  42nd  Street,  through  Nat 
Xathanson,  general  manager,  announces 
that  they  have  bought  the  entire  produc- 
tion output  of  the  Truart  Film  Corporation 
for  Australia,  New  Zealand  and  Tasmania. 


Play  Up  Warner  Product 

Of  four  exclusive  first  run  theatres  de- 
voted entirely  to  motion  pictures,  in  Okla- 
homa City,  three  played  Warner  Bros,  pro- 
ductions during  the  week  of  July  5.  This  is 
believed  to  be  a  record  for  one  producing 
company  in  a  city  of  110,000. 

The  feature  pictures  shown  during  what 
might  well  have  been  called  Warner  Bros. 
Week,  were  "Eve's  Lover"  at  the  Cri  erion, 
"Steele  of  the  Royal  Mounted"  at  the  Em- 
press, and  "The  Unknown  Lover"  at  the 
Liberty. 

Only  a  few  weeks  ago  "Wildfire"  played 
the  Liberty  Theatre  and  "Recompense"  the 
Capitol,  simultaneously.     Both  are  Warner 

pictures. 


New  Leonard  Picture 

Pending  completion  of  the  designs  for  both 
sets  and  costumes  which  Erte,  internationally 
famous  artist  and  delineator  of  fashions,  is 
creating  for  "Paris,"  the  Carey  Wilson  story 
which  Robert  Z.  Leonard  is  producing  for 
Metro-Gold wyn- Mayer  with  Lew  Cody  and 
Pauline  Starke  in  the  leading  roles,  Director 
Leonard  will  produce  Richard  Connell's  "A 
Little  Bit  of  Broadway,"  a  story  of  theatrical 
life  in  New  York  which  has  been  adapted  to 
the  screen  by  Jessie  Burns.  Pauline  Starke  will 
have  the  leading  role  of  Pansi  Delaney,  a 
Broadway  chorus  girl  who  learns  that  a  little 
bit  of  Broadway  goes  a  long  way. 


"Wreckage"  Nearly  Complete 

In  a  telegram  received  from  Henry  Gins- 
berg, who  is  now  on  the  coast,  he  makes 
the  prediction  that  "Wreckage,"  the  second 
of  Banner  productions,  will  prove  one  of  the 
most  pretentious  pictures  of  the  year.  The 
picture  is  practically  completed  except  slight 
editing  corrections  and  prints  are  expected 
in  New  York  very  shortly. 

The  production  adapted  from  Izola 
Forrester's  "Salvage"  is  replete  with 
dramatic  scenes,  especially  the  storm  at  sea 
and  the  sinking  of  the  ocean  liner  being 
masterpieces  of  screen  realism. 


Completing  "Live  Wire" 

C.  C.  Burr  reports  that  in  the  five  weeks 
since  he  began  filming  Johnny  Hines'  first 
production  for  First  National  release,  "The 
Live  Wire,"  from  Richard  Washburn  Child's 
novel,  "The  Game  of  Light,"  photography  has 
been  nearly  three-fourths  completed.  Filming 
is  expected  to  be  concluded  by  the  first  of 
August. 

"The  Live  Wire"  entails  a  heavy  production 
schedule  due  to  the  big  circus  sequences  which 
give  the  star,  Johnny  Hines,  unusually  effective 
opportunities  for  displaying  his  gifts  for  breezy 
comedy  acting. 


Making  "Souls  for  Sables" 

Jack  Bellman,  manager  of  the  New  York 
Exchange  of  the  Renown  Pictures,  Inc.,  an- 
nounces that  the  Tiffany  Production,  "Souls 
for  Sables"  based  on  the  book  "Garland  & 
Co."  by  David  Graham  Phillips  is  now  being 
filmed  w-ith  a  cast  of  prominent  screen  play- 
ers. 

The  cast  of  players  include  Claire  Wind- 
sor, Eugene  O'Brien,  Ethel  Clayton,  Anders 
Randolph,  George  Fawcett  and  Taylor 
Holmes.  "Souls  for  Sables"  is  scheduled  for 
release  on  the  Renown  Program  on  Sep- 
tember 1. 


August  1,  1925 


MOVING   PICTURE  WORLD 


557 


Grainger,  Back  From  Tour,  Believes 

Coming  Season  Will  Be  the  Greatest 


BACK  at  his  desk  at  the  home  office 
after  having  completed  a  tour  which 
took  him  to  all  of  the  branch  offices  in 
the  linked  States  and  Canada,  James  R. 
Grainger,  general  sales  manager  of  Fox 
Film  Corporation,  is  in  an  exceedingly  op- 
timistic frame  of  mind  over  the  prospects  for 
a  big  season  in  the  motion  picture  industry 
and  more  particularly  for  the  company  which 
he  represents. 

"Indications  point  to  the  biggest  season 
motion  pictures  have  ever  known,"  said  Mr. 
Grainger.  "I  have  made  a  careful  survey  of 
business  conditions  in  all  big  cities  of  the 
United  States  and  Canada  and  as  a  result 
of  this  survey  I  do  not  hesitate  to  make  the 
prediction  that  the  season  of  1925-26  will  be 
the  greatest  in  point  of  business  the  motion 
picture  industry  has  ever  known.  One  rea- 
son why  I  feel  so  optimistic  is  that  every- 
body seems  to  have  plenty  of  money  and 
willing  to  spend  it.  Another  reason  is  that 
the  finest  picture  yet  produced  will  go  into 
the  motion  picture  theatres  during  the  com- 
ing season.  Competition  has  been  exceed- 
ingly keen  during  the  past  few  years  and 
the  larger  producers  of  pictures  have  come 
to  a  realization  that  they  must  bend  every 
effort  towards  superior  production.  While 
more  money  is  going  into  pictures  than  ever 
before.  I  believe  the  vast  amount  of  cap- 
'  ital  is  being  expended  more  sanely  and  more 
wisely. 

"Speaking  for  Fox  Film  Corporation  I 
have  it  from  scores  of  exhibitors  themselves 
that  the  Fox  line-up  of  productions  for  the 
coming  season  far  exceeds  anything  we  have 
ever  attempted  before.  That  these  same  ex- 
hibitors are  sincere  in  their  expression  of 
opinion  is  borne  out  by  the  fact  that  Fox 
Film  Corporation  has  more  accepted  con- 
tracts in  the  home  office  than  ever  before 
at  this  stage  of  the  selling  season.  The  time 
for  putting  anything  over  on  the  wise  ex- 
hibitor has  passed.  He  has  a  pretty  fair  idea 
of  what  he  is  going  to  do  as  soon  as  he  has 
analyzed  and  digested  the  annual  announce- 
ments of  the  more  important  corporations. 
When  they  read  the  Fox  announcement 
which  was  published  in  the  trade  papers  and 
later  sent  to  them  direct  from  the  various 
branch  exchanges,  in  which  their  theatres 
are  located,  they  were  no  doubt  impressed 
with  the  calibre  of  product  Fox  was  going 
to  offer  them.  Without  going  into  exten- 
sive details  or  endeavoring  to  put  over  a 
sales  talk  at  this  time,  it  is  evident  the  im- 
pression they  gained  was  deeply  set,  for 
many  of  the  larger  circuits  and  individual 
e\uibitors  in  both  the  United  States  and 
Canada  have  already  placed  their  signatures 
on  the  dotted  lines  for  Fox  product  during 
the  coming  season. 

"Among  those  are  Finkelstein  and  Rubin 
of  Minneapolis,  St.  Paul,  and  Duluth ;  Ike 
Libson  of  Cincinnati,  Dayton  and  Louis- 
ville ;  Dolle  and  Sterle  of  Louisville ;  Row- 
land &  Clark  of  Pittsburgh;  the  Butterfield 
Circuit  of  Michigan ;  L.  H.  Abrams  of  Can- 
ton;  the  Hoblitzelle  Circuit  of  Dallas,  Fort 
Worth  and  Birmingham;  the  Ascher  Bros.' 
thirteen  Chicago  theatres;  William  James' 
five  theatres  in  Columbus,  Ohio;;  Mandel- 
baum  of  Toledo;  Yamin's  Circuit,  Fall  River, 
Mass.;  Toohey  Bros.,  Sioux  Falls,  S.  D. ; 


Harry  Goldberg,  Omaha;  John  McLay, 
Duluth,  Minn. ;  J.  S.  Newman,  Newcastle, 
Pa.;  H.  S.  Himmlea,  Sandusky,  Ohio;  Ar- 
thur G.  White,  Amsterdam,  N.  Y. ;  Peter- 
son &  Woods,  Jamestown,  N.  Y. ;  Harry  T. 
Knowles,  Creeling,  Colo. ;  James  N.  Robert- 
son, Detroit;  Dye,  Ford  &  Rodgers,  Wichita 
Falls,  Texas ;  W.  F.  Boxs,  Waco,  Texas ;  E. 
F.  Albee,  J.  J.  Murdock  for  Keith's  Palace, 
Cleveland,  and  for  the  Albee  Theatre  and 
Victory  Theatre,  Providence,  R.  I.;  William 
Berenstein,  Elmira,  N.  .Y;  Mike  Commerford 
for  the  entire  circuit  of  over  fifty  theatres 
in  Pennsylvania;  A.  Hyman,  Huntington,  W. 
Va. ;  M.  E.  Riley.  Richmond,  Ind. 

"In  addition  to  these  and  of  great  import- 
ance was  the  sale  of  our  picture,  "The  Iron 
Horse"  to  the  Rivoli  and  Rialto  Theatres, 
New  York  City ;  the  seven  Tom  Mix  produc- 


FOLLOWING  the  completion  of  "With- 
out Mercy"  the  first  Mettopolitan  pro- 
duction through  Producers  Distributing 
Corporation,  George  Melford  is  now  busy  se- 
lecting the  cast  he  will  direct  in  "Simon  the 
Jester,"  the  first  Frances  Marion  production 
on  the  Pro-Dis-Co  program. 

"Simon  the  Jester"  is  rated  as  one  of  Wil- 
liam J.  Locke's  finest  stories.  It  was  adapted 
to  screen  presentation  by  Frances  Marion  who 
claims  its  picture  values  rate  even  higher  than 


tions  to  the  Rialto  Theatre ;  "Lightnin' "  to 
the  Strand  Theatre,  New  York  City  and 
Strand  Theatre,  Brooklyn;  and  "The  Iron 
Horse"  to  the  Strand  Theatre,  Brooklyn. 
This  is  only  the  beginning,  but  it  being  the 
best  in  the  history  of  Fox  Film  Corpora- 
tion, I  feel  that  when  the  1925-26  selling  sea- 
son is  over  we  will  have  established  a  new 
high  record  for  revenue,  also  for  class  in 
superior  productions." 

Mr.  Grainger  has  made  a  number  of  im- 
portant changes  in  the  selling  organization 
since  he  became  general  sales  manager,  it 
being  his  desire  to  surround  himself  with  a 
most  capable  and  efficient  selling  organ- 
ization in  the  industry.  He  expects  to  de- 
vote considerable  time  to  covering  the  prin- 
cipal selling  points  in  this  country  and  Can- 
ada several  times  before  the  first  of  January. 


any  of  the  other  splendid  stories  that  Locke 
has  given  to  the  screen. 

Lillian  Rich  and  Eugene  O'Brien  will  be 
leatured  at  the  head  of  a  big  all-star  cast 
that  includes  Henry  B.  Walthall. 

William  Sistrom  producing  executive  at  the 
Hollywood  studios  says  William  J.  Locke, 
Frances  Marion  and  George  Melford  on  the 
producing  end  lends  three  big  box-office  names 
to  "Simon  the  Jester"  that  supplement  the 
drawing  power  of  its  real  all  star  cast. 


A  JOLLY  GATHERING  OF  GOOD  FELLOWS 
Left  to  right  we  tee  Sol.  M.  Wurtzel,  manager  of  Fox  West  Coast  Studios;  Tom  Mix 
in  the  costume  he  wears  in  "The  Lucky  Horseshoe";  Genera]  Sales  Manager  James  R. 
Grainger  and  Pacific  Coast  District  Manager  Howard  J.  Sheehan,  on  the  lot  of  the  Fox 
West  Coast  Studios,  Los  Angeles. 


Big  Box-Office  Names 

in  "Simon  the  Jester" 


558 


MOVING    PICTURE  WORLD 


August  1.  1925 


Pretty  Ladies"  Sensational 
Hit  at  Capitol,  New  York 


FEW  pictures  have  met  with  as  much  en- 
thusiastic acclaim  from  the  Manhattan 
critics  as  has  Monta  Bell's  "Pretty 
Ladies"  on  opening  at  the  Capitol  Theatre  in 
New  York,  last  week.  This  new  Metro-Gold- 
wyn- Mayer  production  is  a  stirring  picturiza- 
tion  of  the  Adela  Rogers  St.  Johns  story,  fea- 
turing ZaSu  Pitts,  Tom  Moore,  Ann  Penning- 
ton and  Lilyan  Tashman,  while  Norma 
Shearer,  Conrad  Nagel  and  George  K.  Arthur 
appear  in  bits.  Alice  D.  G.  Miller  made  the 
screen  adaptation. 

"Monta  Bell  has  done  it  again,"  exclaims 
Harlow  J.  Peters  in  the  New  York  Morning 
Telegraph.  "Which  means  that  in  'Pretty 
Ladies'  he  has  turned  out  a  picture  of  re- 
markable entertainment  value.  With  Adela 
Rogers  St.  Johns'  story  of  the  trials  and  tribu- 
lations of  a  'Follies'  star  to  work  with,  he  has 
evolved  a  beautifully  balanced  and  continually 
interesting  film.  It  gives  ZaSu  Pitts  the  best 
role  she  has  ever  had;  it  contains  some  of  the 
best  natural  color  scenes  yet  made,  and  it 
dares  to  give  frank  information  about  some 
features  of  chorus  girl  life.  Miss  Pitts  is  su- 
perb in  the  leading  part." 

"If  I  had  a  hat  on,"  declares  the  New  York 
Evening  Journal,  "I'd  take  it  off  to  Monta 
Bell,  who  directed  'Pretty  Ladies.'  It's  one  of 
the  best  pictures  of  the  season.  Monta  Bell 
directs  a  picture  like  a  painter  paints  one.  He 
takes  an  idea  and  presents  it  with  such  deftness 
that  it  leaves  an  impression  beyond  mere  visual 
entertainment.  Some  musical  comedy  producer 
should  urge  Bell  to  come  to  New  York  and 
stage  a  revue.  There  are  gorgeous  scenic 
effects,  a  clever  house-fly  scene  that  would  be 
a  sensation  on  the  stage,  beautiful  chorus  girls 
and  a  living  chandelier,  with  some  of  the 
scenes  done  in  color.  It's  a  great  picture.  Don't 
miss  it." 

"One  good  turn  deserves  another,"  writes 
Mildred  Spain  in  the  New  York  Daily  News. 
"After  years  of  glorifying  the  American  girl, 
Mr.  Ziegfeld  and  his  'Follies'  come  in  for  a 
large  portion  of  glorifying  in  the  movies. 
Monta  Bell  is  the  bright  boy  who  did  it.  And 
he  did  a  neat  job!  There's  a  glamor  about  the 
piece  that  holds  one  until  the  fadeout.  The 
color  scenes  of  the  'Follies'  and  the  gorgeous 
girls  are  distinctly  lovely.  'Pretty  Ladies'  is  a 
darned  good  show.  Don't  say  that  I  didn't 
tell  you  to  see  it." 

"  'Prettv  Ladies'  is  a  pictorial  gem."  remarks 


Di.rothy  Herzog  in  the  New  York  Daily  Mir- 
ror, "respleiidenl  with  gorgeous  scenes,  beau- 
tiful girls  and  superb  acting  by  ZaSu  Pitts. 
It  offers  the  kind  of  entertainment  for  which 
one  ordinarily  pays  $5.50  and  checks  up  an- 
other directorial  triumph  for  Monta  Bell. 
Drama  and  humor  and  pathos  swirl  around 
the  whimsical  Maggie  Keenan,  played  by  ZaSu 
Pitts.  The  atmosphere  of  the  'Follies,'  the 
lavish  settings  and  the  little  game  known  as 
'ace  of  hearts,'  is  woven  into  this  picture  with 
a  convincing,  a  cunning,  a  sympathetic  touch. 
Be  sure  and  put  'Pretty  Ladies'  on  your 
MUST  list.  It  is  the  kind  of  picture  you'll 
enjoy  seeing  more  than  once." 

"You'll  want  to  see  'Pretty  Ladies'  at  the 
Capitol,"  observes  Regina  Cannon  in  the  New 
York  Daily  Graphic,  "and  when  you've  s^en 
it  our  bet  is  that  you'll  want  to  see  it  again. 
For  'Pretty  Ladies'  is  the  best  back-stage  pic- 
ture  thai   has  ever  been   put  on.    Mr.  Bell 


kiiows  as  much  about  directing  as  a  fish  knows 
about  swimming— and  that  is  everything.  Each 
shot  of  this  film  is  interesting,  unique  and  to 
the  point.  There's  everything  in  the  picture 
that  goes  to  make  an  hour's  entertainment  per- 
fect. The  stage  shots  are  gorgeously  colored, 
and  alone  are  worth  the  price  of  admission,  and 
if  you  think  beauty  isn't  cheap  out  Hollywood 
way  just  take  a  look  at  those  'Pretty  Ladies.' 
It  has  all  the  charm  of  the  stage  'Follies'  with 
the  movies  thrown  in  for  good  measure.  Ann 
Pennington  is  in  the  picture,  doing  the  dance 
that  the  tired  business  man  pays  §5.50  to  see 
at  the  New  Amsterdam." 

"  'Pretty  Ladies,' "  reports  the  New  York 
Herald-Tribune,  "is  an  intelligent,  effective  and 
frequently  impressive  screen  drama  which  de- 
picts with  surprising  authenticity  a  section  of 
life  which  the  average  photoplay  maligns  ab- 
surdly. Monta  Bell  has  something  of  the 
factulty  for  telling  a  story  and  for  creating 
believable  character  through  the  camera  that 
belongs  to  Von  Stroheim.  He  has  a  touch  of 
Lubitsch's  gift  for  suitable  and  ironical  detail 
and  more  than  a  trace  of  Chaplin's  genius  for 
significant  indirection.  All  of  these  qualities 
joined  to  a  shrewd  use  of  artistic  photographic 
composition  go  to  make  'Pretty  Ladies'  an  im- 
portant picture." 


ZaSu   Pitts,  dances  off   the   Follies   stage  a 
orchestra  pit,  in  a  scene  in  "Pretty  Ladies," 
Goldwyn- Mayer  program.  With 


nd  into  Tom  Moore's  kettle  drum  in  the 
the  Monta  Bell  production  for  the  Metro- 
this  "fall"  the  romance  begins. 


August  1,  1925 


MOVING    PICTURE  WORLD 


559 


F.  B.  O.  Sets  Releases  on 

Program  for  September 


THE  increased  activity  on  the  F.  B.  O. 
lot  for  the  last  three  months,  both  of 
the  F.  B.  0.  production  forces  and  the 
other  units  working  there,  resulted  in  an 
unusually  heavy  releasing  schedule  for  the 
month  of  September.  The  distributing  com- 
pany boasts  no  less  than  13  productions  on 
its  chart,  eight  of  which  are  feature  pic- 
tures and  the  remaining  five  short  subjects. 

The  September  program  is  headed  by  the 
first  of  the  Tom  Tyler  western  pictures,  as 
yet  untitled.  Tom  Tyler  is  the  "surprise" 
western  star,  who,  as  recently  announced  by 
F.  B.  O.  will  make  a  series  of  eight  action 
western  pictures  for  the  releasing  company. 
Tom  Tyler  No.  1  will,  appropriately,  be  dis- 
tributed on  September  1. 

September  6  is  set  as  the  release  date  for 
"If  Marriage  Fails — ?"  an  F.  B.  O.  Gold 
Bond  production,  which  recently  played  B.  S. 
Moss'  Colony  Theatre,  New  York,  to  cap- 
acity audiences.  The  photoplay  was  written 
and  produced  by  C.  Gardner  Sullivan,  with 
Jacqueline  Logan  and  Clive  Brook  sharing 
starring  honors,  and  Belle  Bennett,  Jean 
Hersholt,  Cissy  Fitzgerald  and  Mathilde 
Comont  in  support.  John  Ince  directed  this 
gorgeously  dressed  and  lavishly  mounted 
society  drama. 

"High  and  Handsome,"  in  which  Maurice 
B.  "Lefty"  Flynn  plays  the  role  of  a  fight- 
ing cop,  will  be  shown  on  September  13. 
The  story  is  an  adaptation  by  Rex  Taylor 
of  the  magazine  story  by  Gerald  Beaumont. 
Supporting  the  former  Yale  luminary  in  his 
latest  comedy  drama  are  Kathleen  Myers, 
Lydia  Knott,  Tom  Kennedy,  Ralph  Mc- 
Cullough  and  Gene  Perry.  Harry  Garson 
directed. 

"Three  Wise  Crooks,"  Evelyn  Brent's 
next  vehicle,  will  be  released  on  September 
14.  The  story  is  by  John  Brownell  and  Fred 
Kennedy   Myton  and   the  continuity  by  E. 


LARRY  KENT 
One  of  the  purveyors  of  humor  in  F.  B.  O.'s 
•tar   comedy   cast   of   "The   Adventures  of 
Maisie." 


Richard  Schayer.  "Three  Wise  Crooks," 
as  its  title  would  indicate,  takes  Miss  Brent 
back  into  the  crook  characterizations  for 
which  she  has  become  famous. 

The  eighth  Texas  Ranger  production  star- 
ring Bob  Custer,  as  yet  untitled,  is  set  for 
September  20,  while  "Parisian  Nights,"  the 
second  Gold  Bond  production  on  the  F.  B.  O. 
program,  will  be  distributed  on  September 
27.  "Parisian  Nights"  began  its  meteoric 
career  at  the  Capitol  Theatre,  New  York, 
world's  largest  playhouse.  It  is  a  drama  of 
the  Paris  underworld,  and  co-stars  Elaine 
Hammerstein  and  Lou  Tellegen  with  Renee 
Adoree,  Gaston  Glass,  William  J.  Kelly  and 
Boris  Karloff  in  support.  Al  Santell  con- 
tributed of  his  directorial  genius,  based  on 
the  story  by  Emil  Forst. 

"The  Wall  Street  Whiz"  gives  Richard  Tal- 
madge  an  opportunity  to  jump  through  six 
reels  of  fast  moving  comedy  drama,  and  is 
also  set  for  September  27th  release.  The 
story  and  continuity  come  from  the  pen 
of  James  Bell  Smith. 

Dick  is  supported  by  Marceline  Day,  Lil- 
lian Langdon,  Dan  Mason,  Carl  Miller  and 
Belle  Bennett  in  his  latest  stunt  drama. 
Jack  Nelson  directed. 

Still  another  September  27  release  is 
"Riding  the  Wind,"  the  title  of  which  will 
probably  be  changed,  in  which  Fred  Thom- 
son and  his  wonder  horse,  Silver  King,  will 
dash  through  many  whirling  sequences. 

The  short  subjects  are  headed  by  the  first 
of  the  "Blue  Ribbon"  comedies  which  Joe 
Rock  is  producing  for  Standard  Cinema 
Corporation  and  F.  B.  O.,  in  which  Chester 
Conklin  will  be  featured.  Jay  A.  Howe  is 
directing  the  entire  "Blue  Ribbon"  series. 
"Blue  Robbon"  No.  1  will  be  released  Sep- 
tember 6. 

On  September  13  "Amazing  Mazie,"  No.  1 
of  F.  B.  O.'s  new  series,  "The  Adventures  of 
Mazie"  will  be  ready  for  exhibitors.  "The 
Adventures  of  Mazie"  come  from  the  pen  of 
Nell  Martin,  well  known  short  story  writer, 


SAM  SAX,  producer  of  Gotham  produc- 
tions and  president  of  Lumas  Film  Corp., 
wires  from  Los  Angeles  that  camera  and 
studio  work  on  the  fifth  Gotham  production, 
"The  Part  Time  Wife"  was  completed  this 
week  and  that  the  picture  is  now  in  the  final 
process  of  cutting,  editing  and  titling.  Mr. 
Sax  also  advises  that  the  negative  and  prints 
of  the  first  of  the  new  pictures  featuring 
"Thunder,"  the  Marvel  Dog,  and  entitled 
"His  Master's  Voice,"  have  been  shipped 
East  ready  for  forwarding  to  exchanges. 

This  puts  the  producer  and  distributor  of 
the  Gotham  product  in  the  enviable  position 
of  having  completed  and  delivered  about 
fifty  per  cent,  of  the  scheduled  program  six 
weeks  before  the  opening  of  the  Fall  season. 
Mr.  Sax  is  now  arranging  for  the  sixth 


leased   by   the   Metro-Goldwyn  Distributing 
Corporation. 

and  appeared  as  a  series  in  Top  Notch  Mag- 
azine. Alberta  Vaughn  will  be  starred,  with 
Larry  Kent,  F.  B.  O.'s  new  juvenile  find; 
Al  Cooke  and  Kit  Guard  in  support  of  the 
star.  Doris  Anderson  is  adapting  the  stories 
for  the  screen,  and  Ralph  Ceder  has  been 
selected  to  direct  the  entire  series,  which 
will  consist  of  twelve  two  reel  episodes. 

The  first  of  the  new  Standard  Fat  Men 
Comedies,  which  Joe  Rock  is  also  produc- 
ing for  Standard  Cinema  Corporation  and 
F.  B.  O.,  featuring  "Fat"  Carr,  "Tiny"  Alex- 
ander and  "Kewpie"  Ross,  the  most  famous 
fat  men  on  the  screen,  whose  total  weight 
is  over  half  a  ton,  will  be  released  on  Sep- 
tember 20.  James  Davis  is  scheduled  to  di- 
rect the  entire  Fat  Men  series. 

The  same  day  will  see  the  distribution  of 
the  first  of  the  new  Bray  cartoons,  a  one 
reel  novelty,  which  Walter  Lantz  is  now  pre- 
paring, and  on  September  27  the  second 
episode  of  "The  Adventures  of  Mazie"  will 
be  released. 


Gotham  production  which  is  to  be  a  new 
type  of  racing  drama  entitled  "Racing 
Blood."  Production,  work  on  this  picture  is 
scheduled  to  start  at  once,  and  the  complete 
cast  will  be  announced  next  week.  Sam 
Sax  will  remain  in  California  for  several 
weeks  to  complete  final  details  for  the  pro- 
duction of  the  remaining  Six  Gothams  and 
also  to  prepare  preliminary  work  for  the 
big  comedy  special  "McFadden's  Row  of 
Flats"  which  is  scheduled  to  be  one  of  the 
season's  outstanding  film  farces. 

The  five  Gotham  productions  already  com- 
pleted are  "The  Overland  Limited,"  "The 
Police  Patrol,"  "A  Little  Girl  in  a  Big  City," 
"His  Master's  Voice"  and  "The  Part  Time 
Wife." 


Studio  Work  Completed  on 
Five  New  Gotham  Pictures 


560 


MOVING    PICTURE  WORLD 


August  1.  1925 


Hurray !  Here's  another  season  announced  which  will  be  part  of  the  activities  of  Greater  Movie  season.  It's  Al  Christie's  Greater 
Laugh  Season.  The  comedians  lined  up  for  it  (reading  from  left  to  right)  are:  Bobby  Vernon,  Walter  Heirs,  Jimmie  Adams,  Neal  Burns, 
Billy  Dooley,  Jack  Duffy,  Eddie  Baker  and  Bill  Irving.    The  side-splittin  g  antics  of  these  comedians  will  be  distributed  by  Educational 

Pictures 


Wizard" and  "American  Pluck 
Listed  by  Chadwick  for  August 


New  Stromberg  Picture 


CHADWICK  PICTURES  CORPORA- 
TION which  has  announced  seventeen 
productions  for  the  coming  season,  will 
release  two,  "The  Wizard  of  Oz"  and  "Ameri- 
can Pluck,"  in  August. 

"The  Wizard  of  Oz,"  which  is  scheduled  for 
release  on  August  1,  is  Larry  Semon's  first 
offering  of  the  new  season.  Based  on  the  well 
known  book  and  play  of  the  same  name  by 
L.  Frank  Baum,  "The  Wizard  of  Oz"  is  a 
spectacular,  fantastic  comedy. 

In  its  several  pre-release  showings  in  New 
York,  Los  Angeles  and  other  key  cities,  this 
production  has  been  acclaimed  by  the  critics. 
In  addition  to  Semon,  the  cast  includes  sev- 
eral other  players  of  stellar  rank.  Dorothy 
Dwan  plays  the  leading  role  opposite  the  star, 
and  Bryant  Washburn  essays  the  character 
of  Prince  Kynd.   Others  are  Charles  Murray, 


Virginia  Pearson,  Mary  Carr,  Josef  Swickard, 
Otto  Lederer,  Oliver  Hardy.  "Fatty"  Alex- 
ander and  G.  Howe  Black. 

"American  Pluck,"  which  will  be  released  on 
August  15th,  is  the  first  of  a  series  of  six 
modern  action  romances,  which  George  WaUh 
will  make  for  Chadwick  this  year.  "American 
Pluck,"  which  was  directed  by  Richard^  Stan- 
ton, is  Ralph  Spence's  adaptation  wt  ."Blaze 
Derringer,"  the  popular  novel  by  Eugene  P. 
Lyle,  Jr.  The  cast  of  this  picture  includes,  in 
addition  to  George  Walsh,  Wanda  Hawley. 
Tom  Wilson,  Leo  White,  Frank  Leigh,  Wil- 
fred North,  Sydney  De  Grey  and  Dan  Mason. 
The  production,  which  is  typical  of  the  action 
stories  for  which  Walsh  is  noted,  is  said  to 
provide  the  star  with  many  opportunities  to 
display  his  unusual  aptitude  for  athletic 
stunts. 


Wesley  Ruggles  Signed  to 

Direct  for  B.  P.  Schulberg 


BP.  SCHULBERG  announced  the 
signing  of  Wesley  Ruggles  to  direct 
•  the  screen  version  of  Percy  Marks' 
novel,  "The  Plastic  Age,"  which  is  one  of  the 
outstanding  works  of  popular  fiction  to  be  filmed 
during  the  coming  year.  The  story  will  be  re- 
leased as  one  of  the  Preferred  Pictures  on 
the  new  season's  program.  Plans  for  the  mak- 
ing of  this  important  property  are  quickly 
taking  shape  on  the  west  coast  where  camera 
work  will  start  shortly. 

"The  Plastic  Age"  is  the  record  of  the  moral 
development  of  modern  boy  and  the  part  that 
home  influence  and  college  life  play  in  mould- 
ing his  character.  It  caused  sensational  com- 
ment in  every  section  of  the  country  upon  its 
publication  by  the  Century  Company  last  year, 
with  the  result  that  it  lead  the  best-sellers  list 
for  ten  consecutive  months.  More  recently 
it  has  reached  a  tremendous  audience  through 


syndication  to  many  newspapers  such  as  the 
New  York  Evening  Journal. 

The  cast  for  "The  Plastic  Age"  is  now  be- 
ing asscmbld  by  Mr.  Schulberg.  Donald  Keith 
who  made  a  signal  hit  as  the  juvenile  in  "The 
Boomerang,"  is  to  have  the  leading  role  of 
Hugh.  Cynthia,  by  whom  Mr.  Marks  has 
typified  the  modern  girl,  will  be  portrayed  by 
Clara  Bow.  Other  players  will  be  chosen  in 
the  course  of  a  few  days. 

According  to  releasing  plans  recently  an- 
nounced by  J.  G  Bachmann,  "The  Plastic  Age" 
is  scheduled  for  the  first  week  in  November. 


Walsh  Signs  Contract 

Following  a  pre-view  of  "The  Wanderer" 
by  Paramount  officials,  Raoul  Walsh,  who 
directed  that  photoplay,  was  signed  to  a 
long-term  contract  by  Famous  Players- 
Lasky  Corporation. 


Producer   Will   Do   Race  Track  Special  for 
Chadwick  Pictures  Corporation 

Hunt  Stromberg,  who  has  recently  completed 
the  direction  of  "The  Romance  of  an  Actress" 
for  Chadwick  has  contracted  to  direct  "Win- 
ning The  Futurity,"  another  special  production 
for  the  same  company.  The  production  will  be 
released  about  December. 

"Winning  The  Futurity"  is  a  stage  play 
with  two  generations  of  unbroken  success  be- 
hind it.  The  screen  version  will  follow  closely 
the  original  play,  which  is  considered  one  of 
the  classic  dramas  of  the  turf.  The  produc- 
tion will  be  elaborate  in  setting  and  treatment. 
Several  of  the  race  track  scenes  for  this  pic- 
ture, which  have  already  been  photographed, 
were  made  during  one  of  the  biggest  races 
of  the  season. 


Broadway  Bcoks  Columbia 

The  first  of  the  Columbia  1925-26  produc- 
tions, "The  Danger  Signal"  considered  to  be  a 
worthy  successor  to  Columbia's  previous  sea- 
son's hit.  "The  Midnight  Express,"  opens  this 
week  at  B.  S.  Moss'  Broadway  theatre  at 
Times  Square,  and  will  play  for  the  entire 
week. 

Jane  Novak  heads  a  large  cast  which  in- 
cludes Dorothy  Revier,  Robert  Edeson,  Gas- 
ton Glass,  Robert  Gordon,  Lincoln  Stedman, 
Maymc  Kelso  and  Lee  Shumway,  under  Earlc 
C.  Kenton's  direction.  Douglas  Z.  Doty 
wrote  the  story.  Prints  of  this  production 
were  in  every  Columbia  exchange  early  in 
June. 


Fox-O.  Henry  Ready 

Daniel  Keet'e,  recently  promoted  to  the 
directorial  staff  of  the  West  Coast  Studios  of 
Fox  Film  Corporation,  has  completed  camera 
work  on  his  initial  production,  "Shoes,"  ba^ed 
on  several  pen  sketches  written  by  O. 
Henry.  W  hile  the  film  is  still  in  the  first 
stages  of  assembly,  reports  coming  fronj  the 
cutting  room  indicate  that  "Danny"  has  hit 
the  mark  with  his  first  film.  "Shoes"  is  the 
first  of  a  series  of  pictures  based  on  the 
celebrated  stories  of  O.  Henry,  and  was 
directed  under  the  supervision  of  George 
Marshall,  who  oversees  also  the  Van  Bibber, 
and  the  Helen  and  Warren  stories. 


August  1,  1925 


MOVING    PICTURE  WORLD 


563 


Trackless  Train  Reaches  Chicago  on 

Way  from  New  York  to  Los  Angeles 


MET  R  0-G  O  L  D  W  Y  N-MAYER'S 
Trackless  Train,  whose  successful  trip 
across  the  continent  from  New  York 
to  Los  Angeles  continues  to  arouse  extra- 
ordinary interest,  has  reached  Chicago  and  has 
been  accorded  an  ovation  by  the  Windy  City 
equalling  in  enthusiasm  the  tumultuous  recep- 
tions given  it  by  New  York,  Philadelphia, 
Buffalo  and  Detroit. 

The  special's  first  stop  in  Chicago  was  in 
the  exchange  district  in  Wabash  Avenue,  where 
it  disorganized  the  entire  district.  The  train 
then  proceeded  down  Wabash  Avenue  and 
turned  into  Madison,  the  heart  of  the  loop  dis- 
trict. At  the  corner  of  State  Street  and  Madi- 
son,  Chicago's  busiest   intersection,  thousands 


upon  thousands  of  people  milled  about  the 
train,  while  newspaper  men  took  photographs 
of  the  transportation  surrounded  by  the  throngs. 

A  tour  was  then  made  of  the  Loop,  the  special 
proving  an  enormous  sensation.  It  was  later 
parked  in  Hearst  Square  before  the  offices 
of  the  Chicago  American  and  the  Chicago 
Examiner.  Multitudes  congregated  about  the 
train  here,  and  new  photographs  were  made. 
A  second  tour  of  the  Loop,  made  in  the  after- 
noon, was  applauded  by  new  thousands. 

Since  leaving  Kalamazoo,  Mich.,  the  train's 
progress  has  been  a  triumphal  tour.  Ann 
Arbor,  Ypsilanti,  Pontiac,  Flint,  Saginaw, 
Lansing.  Grand  Rapids,  Holland,  Saugatuck, 
South  Haven,  Benton  Harbor  and  St.  Joseph 


were  among  the  Michigan  towns  which  turned 
out  in  full  force  to  cheer  the  arrival  of  the 
special.  In  Grand  Rapids  it  was  inspected  by 
the  Mayor  of  the  town,  while  Young  Stribling, 
the  fighter,  was  photographed  on  the  observa- 
tion platform. 

Equally  enthusiastic  were  the  receptions  ac- 
corded the  train  by  the  Indiana  towns  where 
the  train  made  stops.  South  Bend,  Elkhart, 
LaPorte,  Michigan  City  and  Gary  staged  pub- 
lic demonstrations  in  honor  of  its  arrival.  Ex- 
hibitors throughout  the  country  are  congratulat- 
ing Metro-Goldwyn-Mayer  on  the  success  of 
the  Trackless  Train,  which  continues  to  be 
characterized  by  the  press  as  "a  greater  attrac- 
tion than  a  circus  parade." 


TRIUMPHAL  TOUR  OF  METRO-GOLDWYN-MAYER'S  "TRACKLESS  TRAIN"  TOLD  IN  PICTURES 

1.  John  Kunsky,  owner  of  the  Madison  Theatre,  and  his  associates  on  the  observation  platform  of  the  Trackless  Train  in  Detroit,  Mich, 

where  the  special  was  accorded  a  stirring  reception.  Metro-Goldwyn- Mayer  is  sponsoring  the  train's  historic  trip  across  the  continent  from 
New  York  to  Los  Angeles  in  the  interests  of  better  roads  and  better  motion  pictures.  2. — The  Trackless  Train,  photographed  in  front  of 
Ford's  offices  in  Detroit,  Michigan.  3. — The  Mayor  and  city  officials  of  Toledo,  Ohio,  photographed  aboard  Metro-Goldwy n-Mayer's  Track- 
less Train.  The  special  is  being  met  everywhere  with  enormous  interest  and  enthusiasm.  4. — Toledo  found  the  crowds  so  great  that  a 
special  convoy  of  motorcycle  cops  was  detailed  to  help  the  Trackless  Train  in  its  efforts  to  keep  out  of  traffic  jams.  5. — In  Youngstown, 
Ohio,  the  train  stopped  in  front  of  the  Liberty  Theatre,  where  an  enormous  crowd  had  awaited  its  arrival.  The  congestion  was  so  great 
that  mounted  police  had  to  straighten  out  Youngstown's  traffic.  6. — In  Kenton,  Ohio,  the  crowds  expressed  great  interest  in  the  Track- 
Jess  Train.  The  city  officials,  as  in  other  cities,  motored  through  the  streets  in  the  magnificent  observation  car.  7. — The  ten  special 
motorcycle  policemen  in  Toledo  had  to  clear  a  path  for  the  Metro-Goldwyn- Mayer  "special"  in  order  to  allow  it  to  stop  in  front  of  the 
Valentine  Theatre.     8. — This  view  of  the  Kenton,  Ohio,  crowds  indicates  the  delay  to  traffic  caused  when  the  M.-G.-M.  train  entered  the 

city  to  call  on  the  Mayor. 


564 


MOVING    PICTURE  WORLD 


August  1,  1925 


Scenes  in  "Never  the  Twain  Shall  Meet,"  the  Cosmopolitan  picture  released  by  the  Metro -Goldwyn  Distributing  Corporation  featuring 
Anita  Stewart,  assisted  by  Bert  Lytell,  Huntly  Gordon  and  Justine  Johnstone  among  the  players  in  an  all-star  cast. 


M.-G.-M.  Has  Four  Pictures 
For  Greater  Movie  Season 


AMONG  the  most  important  contributions 
to  Greater  Movie  Season  are  Metro- 
Goldwyn-Mayer's     releases     for  the 
month  of  August. 

Four  epoch-making  pictures  have  been  lined 
up  for  release  by  this  organization  for  the 
forthcoming  30-day  motion  picture  carnival : 
Monta  Bell's  "Pretty  Ladies,"  scheduled  to 
reach  exhibitors  on  the  first  of  the  month;  Tod 
Browning's  "The  Unholy  Three,"  to  be  re- 
leased on  the  sixteenth ;  "Romola,"  starring 
Lillian  Gish,  scheduled  for  release  on  the 
twentieth,  and  Hobart  Henley's  "A  Slave  of 
Fashion,"  to  be  released  on  the  twenty-third. 

A  preview  showing  of  "Pretty  Ladies"  at  the 
Capitol  Theatre  in  New  York  has  been  met 
with  enthusiastic  acclaim  by  the  Gotham 
critics,  who  have  endorsed  it  as  "a  directorial 
triumph   for  Monta   Bell"  and  "the  kind  of 


entertainment  for  which  one  ordinarily  pays 
$5.50."  This  extraordinary  tribute  has  been 
earned  by  the  gay  and  swirling  scenes  repro- 
ducing the  Xew  York  "Follies,"  in  which  Ann 
Pennington  plays  herself  against  a  decorative 
background  made  up  of  what  is  said  to  be  the 
most  beautiful  chorus  ever  assembled  for  a 
motion  picture.  Much  of  the  film  has  been 
photographed  in  technicolor.  Tom  Moore, 
ZaSu  Pitts  and  Lilyan  Tashman  have  the  fea- 
tured roles  in  this  film,  while  Norma  Shearer, 
Conrad  Nagel  and  George  K.  Arthur  appear 
in  bits.  "Pretty  Ladies"  tells  a  soul-stirring 
and  engrosing  story  of  theatrical  life  in  the 
metropolis. 

Tod  Browning's  "The  Unholy  Three,"  fea- 
turing Lon  Chaney  and  Mae  Busch.  is  a  mys- 
tery melodrama  in  which  mystery  and  sus- 
pense and   fear  have  been  grotesquely  inter- 


woven with  pathos,  humor  and  romance,  with 
the  result  that  this  picturization  of  the  Tod 
Robbins  story  is  one  of  the  most  profoundly 
fascinating  stories  of  the  underworld  ever 
screened.  A  sinister  ventriloquist,  played  by 
Chaney,  a  malignant  dwarf  played  by  Harry 
Farlcs  and  a  giant  played  by  Victor  McLaglen 
comprise  the  evil  trio  suggested  by  the  title, 
while  Matt  Moore  has  a  sympathetic  and  hon 
est  role  opposite  Miss  Busch  in  this  gripping 
photoplay.  Waldemar  Young  has  adapted  the 
story  to  the  screen. 

"Romola,"  the  Inspiration  production  for 
Metro-Goldwyn-Mayer  release,  photographed 
abroad  by  Henry  King,  is  one  of  the  most 
movingly  beautiful  screen  presentations  ever 
made,  and  presents  Lillian  Gish,  foremost 
actress  of  the  screen,  supported  by  a  perfect 
cast  of  players  which  includes  Dorothy  Gish, 
who  is  featured,  and  Ronald  Colman.  This 
artistic  triumph  has  played  throughout  the  sea- 
son at  George  M.  Cohan's  Theatre  on  Broad- 
way at  advancd  prices.  "Romola"  is  an 
elaborate  picturiztion  of  the  George  Eliot 
classic. 

Norma  Shearer  is  featured  opposite  Lew 
Cody  in  "A  Slave  of  Fashion,"  a  Samuel  Ship- 
man  story  directed  by  Hobart  Henley  from 
the  screeii  adaptation  made  by  Bess  Meredyth. 
W  illiam  Haines,  Mary  Carr,  James  Corrigan. 
Yivia  Ogden,  Miss  Dupont,  Estelle  Clark  and 
Sidney  Bracy  comprise  the  unusually  strong 
cast  of  this  swiftly-moving  and  thoroughly 
modern  story.  Miss  Shearer,  whose  meteoric 
rise  to  stardom  has  been  a  sensational  feature 
of  recent  screen  history,  has  made  the  most 
of  her  many  opportunities  in  this  eagerly 
awaited  production.  A  number  of  elaborate 
scenes  In  technicolor  are  a  feature  of  the  film. 


Anita   Stewart   (left)   in   a   scene  in   "Never   the   Twain   Shall  Meet," 
picture  released  by  Metro-Goldwyn. 


osmopohtan 


Goes  to  Cecil  B.  DeMille 

I.  S.  Liner  to  Be  Unit  Manager  for  Various 
Companies 

The  addition  of  I.  S.  Liner  to  the  business 
staff  of  the  De  Mille  Studio  is  announced  by 
General  Manager  Fred  Kley. 

Liner  goes  to  De  Mille  with  a  reputation 
built  up  largely  by  his  expert  handling  of 
the  colossal  task  of  managing  the  location 
company  in  the  production  of  "The  Ten  Com- 
mandments." Thousands  of  men,  women  and 
children,  and  hundreds  of  animals  were  en- 
camped on  this  location,  and  Liner  was  in  com- 
plete charge  of  the  entire  company. 

In  his  new  position  Liner  will  act  as  unit 
manager  for  various  production  companies, 
his  first  work  being  scheduled  in  handling  the 
business  details  of  "The  Wedding  Song," 
Leatrice  Joy's  second  starring  vehicle. 


August  1,  1925 


MOVING    PICTURE  WORLD 


567 


Scenes  in  "Sneezing  Beezers,"  the  Mack  Sennett  comedy  released  by  Pathe. 

'Kivalina  of  the  Ice  Lands "  Wins  High 
Praise  from  Metropolitan  Reviewers 


"K 


1VALINA  OF  THE  ICE  LANDS," 
Earl  Rossman's  romance  of  the  Arctic 
regions,  which  Pathe  will  release  on 
August  9th,  received  superlative  praise  from 
the  New  York  newspaper  critics  during  its 
week's  showing  at  the  Mark  Strand  on  Broad- 
way. 

"As  an  antidote  to  the  sultry  weather,  'Kiva- 
lina  of  the  Ice  Lands,'  "  the  principal  attraction 
at  the  Mark  Strand  this  week,  undoubtedly 
served  a  purpose  yesterday,"  declared  Mor- 
daunt  Hall  of  the  New  York  Times,  "as  for 
more  than  an  hour  one  felt  all  the  cooler  for 
centering  one's  attention  upon  a  frozen  back- 
ground with  scenes  of  the  'restless  Arctic 
Ocean,  silenced  by  the  grip  of  the  deadly 
winter.'  One  of  the  most  stirring  chapters  is 
where  Aguvaluk  is  caught  in  a  terrific  bliz- 
zard, and  to  save  himself  he  has  to  construct 
an  igloo  in  great  haste.  There  is  a  deal  to  be 
learned  from  this  picture,  and  much  credit  is 
due  Mr.  Rossman  for  his  courage  and  energy 
in  putting  forth  such  a  production." 

"  'Kivalina  of  the  Ice  Lands'  is  a  distinct 
screen  achievement,"  enthused  George  Gerhard 
of  the  Evening  World.  "It  is  one  of  the  most 
interesting  and  informative  pictures  seen  on 
Broadway  in  months,  and,  coming  as  it  does 
so  soon  after  the  return  of  Amundsen,  it  is 
bound  to  exert  a  tremendous  appeal  wherever 
it  is  shown.  Earl  Rossman,  big  game  hunter 
and  explorer,  is  responsible  for  this  excellent 
effort.  He  spent  two  long  years  with  the 
Eskimos  at  the  northermost  tip  of  the  North 
American  Continent,  and  has  turned  out  a 
striWngly  vivid  picture  of  the  manner  in  which 
these  natives  wrest  a  precarious  living  from 
a  storm-tossed  world.  The  story  is  profoundly 
dramatic.  Interwoven  through  it  is  a  pretty 
little  Arctic  romance,  with  untrained  Eskimos 
portraying  all  the  characters,  and  an  appealing 
thing  it  is,  too.  Breath-taking  Arctic  scenery 
is  just  crammed  into  every  scene  of  the  picture 
and  its  contents  will  prove  a  boon  to  students 
of  Eskimo  life.  No  wonder  that  every  Boy 
Scout  in  New  York  City  has  been  urged  to 
see  it — he  certainly  will  learn  a  lot  about  scout- 
craft  by  so  doing.  Toward  the  end  there  is  a 
colored  picture  of  the  Aurora  Borealis.  It  is 
awe-inspiring."  . 

"No  more  wonderful  picture  of  the  Arctic 
has  ever  been  filmed,  not  excepting  'Ranook  of 
the  North,' "  declared  Regina  Cannon  of  the 
Evening  Graphic.  "Probably  the  most  wonder- 


ful scenes  of  the  Arctic  region  ever  photo- 
graphed are  displayed.  'Kivalina  of  the  Ice 
Lands'  is  not  only  an  entertaining  picture  but 
an  educational  one.  You  cannot  afford  to  miss 
it." 

"Every  now  and  then  a  human  interest  cinema 
document  of  much  beauty  and  interest  reaches 
the  silversheet,"  stated  Dorothy  Herzog  of  the 
Daily  Mirror.  "The  Mark  Strand  offers  such 
a  production  this  week  in  Earl  Rossman's 
Kivalina  of  the  Ice  Lands.'  The  film,  which 
required  two  years  to  shoot,  is  rich  with  gor- 
geous photography,  thrilling  reindeer  scenes, 
and  entertaining  human  touches.  Of  particular 
interest  is  the  first  picturization  of  the  Aurora 
Borealis  in  natural  colors.  The  picture  opens 
and  closes  with  thse  shots,  showing  magnificent 
beams  of  colors  shooting  through  the  sky 
forming  a  kaleidoscopic  maze  of  melancholy 
beauty.  You'll  revel  in  this  magnificent  adven- 
ture romance  of  the  Arctic  regions,  if  films  of 
this  nature  intrigue  you  at  all." 

"Here  is  one  of  the  most  interesting  and  un- 
usual films  to  grace  Broadway  in  a  cinema 
season,"  declared  the  Daily  News'  critic.  "The 
cast  is  capable  and  interesting  to  behold.  And 
the  colored  sequences  showing  the  Aurora 
Borealis — this  must  positively  not  be  forgotten 
— are  gorgeous  beyond  words.    Everybody  in- 


Buck  Jones  and  Elinor  Fair  in  "Gold  and  the 
Girl,"  a  William  Fox  special. 


terested  at  all,  in  anything  having  to  do  with 
people  whose  lives  we  little  know,  will  be 
wholly  appreciative  of  this  delightful  produc- 
tion. Don't  let  it  get  by  without  seeing  it." 

"  'Kivalina  of  the  Ice  Lands'  is  a  wholly 
admirable  offering,"  declared  the  Sun's  critic. 
"Its  chilling  scenes  are  excellent  antidotes  for 
summer  weather.  In  its  reels  one  may  see  rein- 
deer round-ups,  caribou  hunts,  seal  hunts  and 
whale  hunts.  The  film  depicts  the  barren, 
frozen  life  the  Eskimos  lead  and  is  a  pictur- 
esque successor  to  'Nanook  of  the  North.'  It 
is  a  wholesome  diet  for  those  who  are  fed  up 
with  the  trivial  stuff  of  the  films.  It  is  real." 

"One  of  the  most  fascinating  of  all  the 
screen  novelties  is  on  view  at  the  Strand  this 
week,"  said  the  Morning  World  reviewer. 
'Kivalina  of  the  Ice  Lands'  presents  a  play  by 
Eskimos,  the  entire  action  of  the  drama  taking 
place  in  the  bleak  and  merciless  coldness  of 
the  Arctic.  If  for  no  other  reason  than  that  it 
brings  to  every  man's  home  town  a  reproduc- 
tion in  faithful  pictures  of  a  land  few  of  us 
will  ever  see,  it  is  a  valuable  and  interesting 
document.  But  'Kivalina'  is  much  more  than 
this.  The  scenes  in  full  color  of  the  Aurora 
Borealis  are  magnificent.  In  the  race  of  Kiva- 
lina's  sweetheart  over  the  expanses  of  ice  and 
snow  in  which  he  sets  out  to  win  her  hand 
by  his  resourcefulness  and  courage,  beset  by 
fearful  storms  and  ravaging  of  hunger  and 
desolation,  there  is  drama  such  as  few  Holly- 
wood studios  are  capable  of  grinding  out." 

"One  of  the  most  absorbing  dramas  that 
Broadway  has  seen  for  many  weeks.  For  two 
years  Earl  Rossman  lived  in  the  Arctic  re- 
gions, studying  the  ways  of  its  people,"  stated 
the  New  York  American  critic.  "Slowly  he 
gathered  mtaerial  for  his  film.  Actors  he  se- 
lected from  among  the  villagers.  They  knew 
nothing  of  acting,  they  had  never  heard  of 
movies,  but  they  were  willing  to  continue  their 
usual  mode  of  living  while  the  handle  of  the 
strange  black  box  continued  to  turn.  And  their 
usual  mode  of  living  contains  enough  thrills 
for  twenty  pictures." 

"I  only  regret  that  I  have  but  one  hat  to 
take  off  to  Earl  Rossman,  who  produced 
'Kivalina  of  the  Ice  Lands,' "  stated  Dorothy 
Day  in  the  Morning  Telegraph.  "The  scenery 
is,  to  say  the  least,  awe-inspiring.  It  is  a  truly 
gorgeous  picture,  refreshing  and  clean,  and, 
despite  all  lack  of  'sex  appeal,'  it  ought  to  ap- 
peal to  almost  everyone." 


568 


MOVING   PICTURE  WORLD 


August  1.  1925 


Gertrude  Short,  the  inimitable  comedienne,  and  Edward  Horton  in  scenes    in    Faramount'i   "Beggar   on    Horseback,"   which   played  three 

months  at  the  New  York  Criterion. 


Harry  Is  a  Mean  Man 


That  Villain,  Semels,  in  Pathe's  "Play  Ball," 
Has  a  Record 

Harry  Semels,  screen  villain,  plays  one  of 
the  "meanest  parts  of  his  career  as  a  con- 
spirator in  pursuit  of  helpless  heroines  in 
the  new  Patheserial  "Play  Ball."  John  J. 
McGraw,  manager  of  the  Giants,  wrote  this 
story  which  Frank  Leon  Smith  adapted  for  the 
screen.  Allene  Kay  is  the  star.  In  addition 
to  his  many  Pathe  pictures,  Semels  has  been 
seen  in  D.  \Y.  Griffith's  "America"  and  with 
Gloria  Swanson  in  "Wages  of  Virtue."  Be- 
fore entering  pictures,  he  appeared  in  musical 
comedies  with  Fritz  Scheff,  Rock  and  Ful- 
ton. Hattie  Williams  and  Sam  Bernard,  and 
in  dramas  with  Ellen  Terry  and  Mrs.  Leslie 
Carter. 


Roach  in  Leading  Comedy  Role 

Bert  Roach,  Metro-Goldwyn-Mayer  player 
who  has  ranked  as  one  of  the  screen's  fore- 
most comedians  since  his  sensationally  funny 
work  in  Rupert  Hughes'  "Excuse  Me,"  has 
been  given  the  leading  comedy  role  in  "Dance 
Madness."  Production  on  this  original  screen 
story  by  S.  J.  Kaufman  under  the  direction 
of  Irving  Cummings  is  to  begin  next  week 
at  the  Culver  City  studios.  Aileen  Pringle  and 
Lew  Cody  appear  in  the  featured  roles. 


MacLean's  First  for  F.  P.-L. 

Douglas  MacLean's  first  comedy  for  Para- 
mount will  be  a  picturization  of  George  M. 
Cohan's  great  stage  success,  "Seven  Keys  to 
Baldpate,"  it  was  announced.  The  director  and 
the  cast  for  "Seven  Keys  to  Baldpate"  will 
be  selected  immediately  and  production  will 
start  at  once. 


Harold  Lloyd  at  Work 

Popular  Comedian  Starts  on  His  First  Pro- 
duction for  Paramount 

"W  ho's  Who  in  America"  will  be  well  repre- 
sented in  the  background  of  Harold  Lloyd's 
first  comedy  for  Paramount  distribution,  for 
some  of  the  more  important  scenes  will  be  shot 
on  the  grounds  of  the  Hotel  Aml>HS.sador,  and 
other  fashionable  places  around  Los  Angeles 
and  Beverly  Hills.  The  Lloyd  company  is  now 
working  on  the  grounds  of  the  Ambassador, 
with  the  famous  natatorium  of  the  big  hotel 
furnishing  the  "setting"  for  a  number  of 
comedy  scenes.  With  the  details  of  his  new 
story  now  virtually  worked  out,  Lloyd  expects 
to  move  ahead  rapidly  in  his  production 
schedule,  and  if  everything  continues  smoothly 
he  expects  to  complete  his  first  Paramount  by 
December. 

Present  plans  of  the  Lloyd  corporation  call 
for  the  completion  of  two  pictures  by  next 
May,  in  order  to  give  Mr.  and  Mrs.  Lloyd  an 
opportunity  to  take  a  long  planned  trip  to 
England  and  the  continent. 

Jobyna  Ralston,  will  again  be  seen  opposite 
the  bespectacled  funster  in  his  current  pro- 
duction. 

The  next  Lloyd  story  is  a  tale  of  a  carefree, 
rich  boy,  who  drifts  into  the  slums  of  a  big 
city,  becomes  interested  in  missionary  activities  ; 
working  out  the  salvation  of  souls. 


Morgan  Signed  by  Paramount 

Byron  Morgan  was  signed  to  a  long-term 
contract  by  Famous  Players-Lasky  Corporation. 
All  of  the  literary  product  of  the  popular 
author  of  romantic,  fast-moving  stories  about 
dashing  young  American  men  and  lovely  girls 
will  be  used  by  Paramount  exclusively  for  a 
period  of  years. 


Praises  Music  Cue  Sheets 

Isadore  Schwiller,  leader  of  the  orchestra 
at  the  Rialto  Theatre,  London,  England,  also 
in  charge  of  musical  settings  for  the  Universal 
Film  Corporation's  productions  in  Great  Britain, 
recently  paid  a  pisit  to  M.  J.  Mintz,  president 
and  general  manager  of  the  Cameo  Music 
Service  Corporation  to  voice  his  praise  of  the 
Thematic  Music  Cue  Sheet.  The  English  musi- 
cian related  many  instances  where  he  was  com- 
pelled to  give  important  premiere  showings  on 
short  notice,  and  in  every  case  the  aid  given 
him  by  the  Thematic  Music  Cue  Sheet  was 
considerable. 


"Fighting  Youth"  Booking  Fast 

"Fighting  Youth,"  first  of  the  Perfection 
releases  featuring  Pauline  Garon  with  Wil- 
liam Fairbanks  under  Reeves  Eason's  direc- 
tion, has  been  the  reason  for  the  solid  book- 
ing of  the  entire  Perfection  series  of  six 
1925-26  pictures,  exchangemen  from  all  over 
the  country  report.  This  picture  is  a  rapid- 
action  story  of  a  two-fisted  society  sports- 
man, and  it  teems  with  thrilling  episodes  of 
proven  audience  appeal. 


Truart  Official  on  Tour 

John  N.  Weber,  assistant  general  manager 
of  the  Tiffany-Truart  Productions  left  for 
Chicago  where  he  will  consult  with  Jerry 
Abrams,  district  manager  of  the  Renown  Pic- 
tures, Inc.  in  establishing  a  new  Renown 
branch  office  in  Indianapolis. 

After  an  office  has  been  located  in  that  city, 
Mr.  Weber  will  make  a  trip  through  the  Middle 
West  visiting  the  various  Tiffany-Truart 
Franchise  Holders. 


Scenes  in  "The  Police  Patrol,"  a  Gotham  production  starring  James  Kirkwood,  supported  by  Edna  Murpby  and  a  distinguished  cast. 


August  1,  1925 


MOVING    PICTURE  WORLD 


569 


"They're  Off!" 


Eighteen     Pupils     Begin     Studies  in 
Screen    Acting    at    Paramount's  Long 
Island    City    Studios — Jesse    L.  Lasky 
Advises  Enthusiasts 


^^^^^^^       A  REVOLUTION- 
A\     ARY  step  in  the 
history  of  motion 
BK  V     picture  making  began  on 

W^f  Tuesday,   July  21,  with 

*    j  .       the    Paramount  Picture 
B  — >»»v^B      School,  Inc.,  when  eight- 

jj^k  een  of  the  finest  screen 

''^j^k     ;1'  't,  30,000  applicants 

^^^^  representing  all  sections 

of  the  United  States  as- 
sembled in  the  Astoria,  Long  Island  City, 
studio  of  the  Famous  Players-Lasky  Corpora- 
tion, where  classes  will  be  held. 

Of  those  chosen  for  the  first  term  of  the 
school,  which  will  last  for  six  months,  nine 
are  young  women  between  the  ages  of  six- 
men,  between  eighteen  and  thirty. 

First  announcement  of  the  winners  in  the 
most  comprehensive  search  for  beauty,  per- 
sonality and  acting  talent  ever  conducted  in 
America,  follows  : 

Josephine  Dunn,  Robert  Andrews,  Greg 
Blackton,  Charles  Brokaw,  Claud  Buchanan, 
Walter  J.  Goss,  John  Luden,  Ethelda  Kenvin 
and  Mona  Palma  of.  New  York  City;  Lor- 
raine Eason,  Wilbur  Dillon,  and  Laveme 
Lindsay  of  Hollywood,  Cal. ;  Irving  Hartley 
of  Culver  City,  Cal.;  Marian  Ivy  Harris  of 
Atlanta,  Ga. ;  Harriett  Krauth  of  Medford 
Hillside,  Mass.;  Dorothy  Nourse  of  Roxbury, 
Mass.;  Thelma  Todd  of  Lawrence,  Mass.,  and 
Charles  E.  Rogers  of  Olatha,  Kan. 

Appropriate  exercises  launched  the  new 
school,  which  it  is  hoped  will  supply  some  of 
the  future  stars  of  the  cinema.  Adresses  were 
made  by  the  Rev.  Dr.  John  Haynes  Holmes 
and  Adolph  Zukor,  President  of  Famous 
Players. 

Jesse  L.  Lasky,  vice-president  in  charge  of 
production,  -who  is  in  Hollywood,  Cal.,  pre- 
pared an  address,  which  was  read.  In  part, 
Mr.  Lasky  said : 

"On  this,  the  opening  day  of  the  first  term 
of  the  Paramount  School,  it  is  a  matter  of 
profound  regret  to  me  that  I  am  unable  to 
be  present  and  to  extend  my  personal  greet- 
ings to  the  faculty  and  students.  However,  I 
want  to  assure  every  one  of  you  that  I  am 
with  you  in  spirit,  and  I  shall  watch  your 
progress  with  an  interest  that  springs  from  a 
great  personal  enthusiasm  for  the  school,  its 
purposes  and  accomplishments. 

"The  Paramount  Picture  School  is  a  project 
that  is  very  close  to  my  heart,  as  you  will 
appreciate  when  I  recount  the  reasons  back 
of  its  formation  and  the  hopes  we  have 
founded  on  its  ultimate  success.  For  you  must 
know  that  the  School  was  inspired  by  condi- 
tions which  had  their  germ  back  in  the  days 
when  the  motion  picture,  as  we  know  it  to- 
day, first  came  into  existence. 

"When  I  first  interested  myseif  in  motion 
pictures,  more  than  a  decade  ago,  it  was  only- 
the  man  of  great  vision  and  great  courage  who 
could  discern  in  the  motion  picture  infant  of 
that  day  the  great  screen  giant  of  today. 

"Up  to  that  time  the  players  in  motion  pic- 
tures, save  for  a  few  brilliant  exceptions,  were 
unknown.   They  had  had  little  or  no  experi- 


ence on  the  speaking  stage ;  and  their  efforts 
toward  expression  on  the  screen  were  not  taken 
seriously,  and,  for  the  most  part,  were  ob- 
scured in  anonymity.  At  about  that  time,  some 
of  us  conceived  the  idea  of  bringing  well 
known  stage  performers  to  the  screen. 

"You  see,  we  looked  up  to  the  stage  as  the 
screen's  big  brother — and  rightly  so,  in  those 
days.  But  how  the  younger  brother  has  grown 
in  these  few  crowded  years! 

"This  move  was  as  successful  as  it  was 
revolutionary.  Soon  the  motion  picture,  shout- 
ing the  names  of  well-known  stage  stars  and 
famous  stage  plays,  made  itself  heard  through- 
out the  land.  The  screen  took  on  new  dignity ; 
it  was  lifted  by  the  force  of  higher  aspiration 
and  it  grew  swiftly  in  its  power  to  entertain 
the  great  American  public  with  great  plays 
enacted  by  famous  artists. 

"But  as  it  grew,  the  motion  picture  began 
to  prove  to  its  own  leaders  that  it  was  not 
the  little  brother  of  the  sage.  It  was  an  entity 
of  its  own,  with  its  own  problems  and  its  own 
technique,  both  of  writing  and  acting.  And 
while  the  artists  from  the  stage  had  been  of 


BETTY  BRONSON 
Featured  with  Ricardo  Cortez  in  Paramount's 
"Not  So  Long  Ago." 


great  help  in  bringing  public  dignity  and  favor 
to  the  motion  picture  art,  it  was  upon  the  men 
and  women  who  had  grown  up  in  the  studios 
that  the  screen  chiefly  depended. 

"Amid  all  the  clamor  of  the  motion  pic- 
ture's early  industrial  growth,  they  had  stuck 
to  their  tasks  in  the  studio,  and  slowly,  after 
many  stumblings  and  much  groping  in  the 
dark,  they  had  evolved  the  art  of  acting  before 
the  motion  picture  camera — an  art  as  distinctive 
from  stage  acting  as  the  stage  play,  presented 
within  three  walls,  is  as  distinctive  from  the 
photoplay  with  the  whole  world  as  its  back- 
drop. 

"All  honor  to  this  splendid  company  of  men 
and  women  players  of  the  screen;  they  found 
the  motion  picture  a  toy  and  made  it  an  art 
that  today  shapes  the  thought  of  nations  and 
brings  happiness  and  education  into  the  lives  of 
all  mankind. 

"But  only  a  few  years  ago  the  feature  pic- 
ture as  we  know  it  now  was  a  rarity — or,  at 
best,  was  few  in  numbers.  Today,  however, 
there  are  nearly  600  motion  pictures  of  feature 
length  produced  each  year  in  the  United  States 
alone. 


"This  swift  development  of  the  motion  pic- 
lure's  popularity  long  ago  brought  about  a 
serious  situation.  The  producers,  despite  the 
march  of  an  army  of  aspiring  young  actors  on 
Hollywood,  found  themselves  facing  a  scarcity 
of  good  actors  and  actresses,  men  and  women 
who  combined  the  skill  of  their  craft  with  that 
elusive  personality  that  endears  the  great  stars 
to  the  public.  All  the  producers  realized  the 
problem,  but  the  search  for  new  personalities 
was  for  the  most  part  haphazard  and  in- 
effectual. 

"Just  as  it  was  Paramount  that  years  ago 
brought  the  stars  of  the  stage  to  the  screen 
and  lifted  the  motion  picture  out  of  the  bog 
of  mediocrity,  so  it  is  Paramount  today  that 
is  trying  to  solve  this  problem.  About  a  year 
ago  we  conceived  the  idea  of  forming  a  school 
wherein  would  be  trained  those  young  men  and 
women  who  gave  promise  of  being  successful 
on  the  screen.  All  over  this  vast  land  of  ours 
thousands  of  boys  and  girls  have  left  their 
homes  and  stormed  the  studios  of  Hollywood. 
There  in  the  rush  of  picture  making,  nobody 
could  find  the  time  from  his  studio  work  to 
hear  them,  judge  them  and  give  them  an  op- 
portunity. Out  of  the  countless  hundreds,  only 
a  few,  through  lucky  opportunity,  found  their 
way  through  that  camel's  eye  that  is  the  door 
to  screen  success.  But  in  that  army  of  the  un- 
successful surely  there  must  have  been  some 
of  the  very  people  that  the  studios  were  beg- 
ging for. 

"Therefore,  the  Paramount  School,  while 
performing  the  selfish  function  of  providing 
additional  players  for  the  screen,  also  opens 
the  door  to  the  young  men  and  women  of 
America  who  seek  their  fame  and  fortune 
in  the  motion  picture. 

"And  you  are  the  first  to  enter  that  door ! 
Before  you  stretches  a  golden  avenue  of  oppor- 
tunity. At  the  end  of  that  avenue  dwells  Suc- 
cess, and  in  its  home  some  of  you  will  find 
wealth  and  fame  and,  above  all,  the  opportunity 
to  bring  high  adventure  and  happiness  to  mil- 
lions throughout  the  world.  Truly  yours  is  a 
glorious  heritage. 

"But  it  is  a  heritage  that  must  be  won  by 
work,  hard,  unremitting  work — work  of  body, 
work  of  mind  and  work  of  soul.  Never  forget 
that.  This  is  an  opportunity  that  millions  have 
sought.  Be  sure  you  measure  up  to  your  great 
chance. 

"I  shall  not  speak  of  your  studies.  The 
courses  will  be  outlined  to  you  by  others.  I 
merely  wish  to  remind  you  that  these  courses 
have  been  chosen  out  of  our  long  experience  as 
those  most  essential  to  a  screen  player  and  that 
they  will  be  given  by  men  and  women  who 
stand  at  the  top  of  their  various  lines  of 
endeavor.  Whether  you  ever  are  great  stars 
or  not,  you  will  be  better  men  and  women, 
better  citizens,  better  equipped  to  live,  for 
Raving  studied  them. 

"But  I  do  want  to  talk  to  you  of  your  re- 
sponsibility. I  speak  from  fifteen  years'  ex- 
perience as  the  active  producing  executive  of 
the  biggest  studio  in  the  world.  I  have  seen 
players  come  and  go.  I  have  seen  extra  girls 
rise  to  the  dizziest  heights  of  stardom,  and 
I  have  seen  the  brightest  stars  lose  their  luster 
and  pass  into  obscurity.  Therefore,  my  dear 
young  ladies  and  gentlemen,  at  the  risk  of 
being  a  bore,  for  the  moment  I  am  going  to 
be  fatherly  and  give  you  some  advice  about 
the  responsibility  which  the  screen  places  on 
your  shoulders.  I  am  going  to  show  you  the 
other  side  of  that  great  shining  light  which 
we  call  public  favor. 

"The  public  is  lavish  to  its  favorites.  Wealth, 
fame  and  happiness  are  showered  upon  the 
lucky  mortals  who  win  its  smile.  But  while  it 
(Continued  on  page  572) 


570 


MOVING   PICTURE  WORLD 


August  1.  1925 


Hunt  Stromberg  Completes 
Three  Feature  Productions 


THAT  the  Hunt  Stromberg  organization 
is  working  at  top  speed  on  the  Pro- 
ducers Distributing  Corporation  releases 
is  indicated  by  the  official  report  that  three  pro- 
ductions were  fully  completed  this  week  and 
the  negatives  with  sample  prints  are  now  on 
the  way  east 

The  productions  include  "The  Bad  Lands," 
the  last  picture  in  the  current  series  of  Harry 
Carey  westerners,  and  "The  Prairie  Pirate," 
the  first  Carey  in  the  new  series  for  the 
1925-26  season,  and  "Off  the  Highway,"  a  Hunt 
Stromberg  special  production  with  an  all  star 
cast 

"Off  the  Highway"  is  the  production  origi- 


nally scheduled  to  be  produced  by  Thos.  H. 
Ince  and  which  under  Stromberg's  supervision 
was  elaborated  to  a  point  where  an  increased 
exhibition  value  was  made  necessary.  But 
under  a  recent  ruling  by  Producers  Distribut- 
ing all  exhibitors  who  signed  contracts  for 
this  subject  as  an  Ince  production  will  be  given 
the  option  of  showing  the  picture  at  the  origi- 
nal booking  price  or  canceling. 

"The  Prairie  Pirate,"  the  first  picture  in 
the  new  Harry  Carey  series  is  an  adaptation 
of  W.  C.  Tuttle's  story  "The  Yellow  Seal,"  in 
which  Stromberg  will  again  present  Trilby 
Clark  as  the  star's  leading  lady.  Edmund 
Mortimer  directed  with  George  Benoit  in 
charge  of  the  picturesque  camera  work. 


Balanced  Cast  Selected 

For  "The  Wedding  Song" 


CASTING  of  Leatrice  Joy's  second  star- 
ring vehicle,  "The  Wedding  Song," 
which  will  be  released  through  Produc- 
ers Distributing  Corporation  was  practically 
completed  this  week  with  the  selection  of  Rob- 
ert Ames  to  play  opposite  the  star,  Louis 
Natheaux  for  the  heavy,  and  Ethel  Wales  and 
Rosa  Rudami  for  featured  roles. 

Rosa  Rudami  is  the  olive  skinned  Sicilian 
beauty  whom  De  Mille  signed  after  noting  her 
work  in  several  foreign  productions.    In  "The 


Wedding  Song"  she  will  make  her  debut  in 
American  pictures. 

The  selection  of  Ethel  Wales,  whose  work 
in  "The  Covered  Wagon"  won  nation-wide 
recognition,  lends  particular  strength  to  the 
cast.  In  her  four  years  of  screen  effort  she 
has  achieved  unusual  success  in  the  portrayal 
of  character  roles. 

Robert  Ames  is  already  established  as  one 
of  the  foremost  leading  men  and  Louis 
Natheaux  has  come  rapidly  to  the  front  as  a 
suave  heavy  in  several  of  De  Mille's  previous 
pictures. 


Buck  Black  plays  the  role  of  "Buck"  in  "The 
Bad  Lands,"  Hunt  Stromberg's  current  Harry 
Carey    feature    for    Producers  Distributing 
Corporation. 

Picture  in  Service  Again 

"The  Sea  Hawk"  Released  Again  For  First 
Runs  in  September 

"The  Sea  Hawk,"  which  First  National 
took  out  of  service  at  the  end  of  May,  for 
three  months,  has  been  released  again  for 
first  run  showings  beginning  Sept.  1. 

The  first  of  the  new  first  run  showings 
has  been  contracted  for  by  Thomas  Spry, 
branch  manager  in  Boston,  for  the  week  of 
September  6th,  at  the  Rialto  Theatre,  Provi- 
dence, R.  I. 

"The  Sea  Hawk"  had  a  first  run  of  two 
weeks  to  enormous  business  in  Providence 
last  season.  Many  other  new  first  run  book- 
ings on  this  special  have  been  made,  but  the 
Providence  showing  is  the  earliest  in  date. 
Exhibitor  interest  in  "The  Sea  Hawk"  re- 
mains unabated  and  E.  A.  Eschmann  of  the 
First  National  organization  reports  that  it 
will  receive  a  very  large  number  of  return 
first  runs  in  the  important  key  city  points. 


"The  Wedding  Song" 

The  famous  "Ship's  Graveyard"  of  San 
Francisco,  scene  of  many  Jack  London  tales, 
will  form  the  background  for  initial  scenes  of 
Leatrice  Joy's  second  starring  vehicle,  "The 
Wedding  Song,"  which  starts  next  week. 
Pearls,  crooks,  romance,  southern  moons — all 
these  are  in  this  number  by  Ethel  Watts  Mum- 
ford.  Alan  Hale  will  direct  the  production 
under  the  supervision  of  Cecil  B.  De  Mille. 
Robert  Ames,  Rosa  Rudami,  Clarence  Burton, 
Gertrude  Claire  and  Ethel  Wales  are  in  the 
cast.  It  will  be  a  Producers  Distributing 
Corp.  release. 


Clara  Bow  and  Donald  Keith,  B.  P.  Schulberg  stars,  in  "Free  to  Love." 


Cowboys  and  Cowgirls  Here 

The  Wild  West  Show  and  Rodeo  on  the 
athletic  field  at  Luna  Park,  Coney  Island,  has 
several  noted  rodeo  contestants,  including 
"Bridle  Bill"  Selman,  probably  the  most  noted 
cowboy  and  roper  in  the  country,  who  has 
lately  been  featured  in  the  "movies."  Bill 
Gorman,  a  noted  cowboy,  who  has  lately  ap- 
peared in  several  Paramount  pictures,  has  just 
joined  the  rodeo,  as  has  Miss  Rose  Herlin, 
a  dainty  cowgirl,  who  is  well  known  to  mo- 
tion picture  fans.  At  the  close  of  the  Coney 
Island  season,  the  motion  picture  element  at 
Luna  Park  will  return  to  Hollywood. 


August  1,  1925 


MOVING   PICTURE  WORLD 


571 


Smashing  Campaign  on  Wm.  Fox  Special, 
"The  Iron  Horse, "  at  Keith 's  Cleveland 


JOHN  R.  ROYAL,  manager  of  Keith's 
Palace,  Cleveland,  inaugurated  the  new 
policy  of  that  theatre,  and  incidentally 
opened  the  Greater  Movie  Season  in  Ohio 
with  a  smashing  publicity  and  advertising  cam- 
paign on  the  William  Fox  production,  "The 
Iron  Horse."  The  fact  that  on  the  opening 
day  many  thousands  were  unable  to  secure  ad- 
mission justified  his  campaign  and  repaid  him 
for  his  efforts. 

An  outline  of  Royal's  campaign,  which  he  se- 
cured from  the  press  book,  follows : 

Starting  two  weeks  in  advance,  he  opened 
his  newspaper  campaign  by  runnning  a  half- 
inch  slug,  scattered  over  different  pages  of  the 
local  papers,  reading  "The  Iron  Horse  Is 
Coming."  Then  on  Sunday  he  ran  a  display 
"ad"  5  inch,  2  col.  reading  "Thundering  Into 
Cleveland  Next  Sunday."  This  was  illustrated 
with  a  line  cut  from  the  press  book. 

This  ad  was  alternated  with  others,  all  taken 
from  the  campaign  book,  and  with  a  series  of 
bulletins  giving  facts  about  "The  Iron  Horse," 
opinions  of  the  New  York  reviewers,  and  other 
information  regarding  the  making  and  presen- 
tation of  the  picture. 

On  Saturday,  the  day  previous  to  the  open- 
ing, Royal  ran  a  large  display  "ad"  running 
the  depth  of  the  page  by  2  columns  in  width, 
announcing  the  opening  on  the  following  day. 

On  the  opening  day,  Sunday,  he  used  the 
same  number  of  lines,  but  spread  it  into  4  col. 
by  11  inches,  heading  the  "ad"  with  the  an- 
nouncement, "Never  Before  A  Success  Like 
This,"  following  this  up  on  Monday  with  an- 
other 20  inches  by  2  col.  smash,  reading  "It 
Crashed  Through   To   Success  Yesterday." 

In  addition  to  this  he  was  compelled  to  run 
another  "ad"  on  Monday,  an  apology  to  those 
who  were  turned  away  on  the  opening  day. 

Commencing  on  Tuesday,  the  third  day  of 
the  engagement,  a  series  of  advertisements  ap- 
peared in  the  dailes,  each  day  quoting  a  prom- 
inent Clevelander's  opinion  and  praise  of  the 
productioa 

Many  Columns  of  Publicity 

Using  the  material  contained  in  the  cam- 
paign book  furnished  by  the  William  Fox  Ex- 
change, he  was  able  to  secure  many  columns 
of  advance  publicity  in  the  Cleveland  dailies. 
Because  of  the  unusual  appeal  of  the  subject, 
and  the  nation  wide  interest  in  the  picture  it- 


self, "The  Iron  Horse"  was  given  much  more 
space  than  is  usually  allotted  to  advance 
readers. 

In  addtiion  to  this,  the  Cleveland  News  ran 
a  front  page  special  on  Sunday,  the  opening 
day,  devoting  half  the  page  to  a  colored  pic- 
torial layout,  composed  of  stills  from  the  pic- 
ture and  original  drawings  in  cartoon  form. 
Needless  to  say  this  added  to  the  already  great 
interest  in  the  picture. 

The  reviewers  were  quite  fulsome  in  their 
praises  of  The  Iron  Horse  as  the  follow  ex- 
cerpts from  their  reviews  testify  :  "  'The  Iron 
Horse'  is  a  good  story  of  the  early  west,  and 
is   recommended." — Cleveland   Plain  Dealer. 

"About  everything  you  could  ask  for  is  in 
'The  Iron  Horse.'  It  moves  faster  and  moie 
interestingly  than  the  'Covered  Wagon.' " — 
Cleveland  Press. 

"A  wonderful  piece  of  screen  engineering — 
about  the  greatest  mile  and  three-quarters  of 
celluloid  that  has  passed  this  way  in  a  long 
while." — Cleveland  News. 

Thorough  Exploitation  Campaign 

No  exploitation  angle  was  overlooked  in 
bringing  "The  Iron  Horse"  to  the  attention  of 
the  theatre  goers  of  Cleveland,  with  the  result 
that  the  message  of  the  picture  was  carried 
to  them  in  a  most  effective  and  thorough  man- 
ner. There  were  many  store  window  tie-ups 
which  because  of  their  dignity  and  appeal  were 
placed  in  high  class  stores,  that  never  before 
had  permitted  their  windows  to  be  used  for 
this  purpose.  This  was  accomplished  by  using 
the  framed  enlargements  in  quite  a  few  cigar 
stores  and  drug  stores. 

The  leading  book  stores  made  special  dis- 
plays in  their  windows  of  the  novelization  of 
the  "The  Iron  Horse."  In  these  displays  were 
included  a  generous  assortment  of  black  and 
white  stills  and  some  framed  enlargements 
of  scenes  from  the  photoplay. 

All  of  the  window  displays  included  a  good 
sized  card  bearing  the  name  of  the  theatre  and 
the  play  date. 

Train  in  Lobby 

From  the  passenger  office  of  the  Erie 
Railroad,  Royal  secured  the  loan  of  a  miniature 
practical  working  model  of  a  complete  rail- 
road train,  including  the  engine  and  tender. 
This  was  enclosed  in  a  large  glass  show  case 


which  was  placed  in  the  lobby  of  the  theatre 
a  week  before  the  picture  opened  and  remained 
there  throughout  the  entire  run.  It  was  il- 
luminated by  small  electric  lights  placed  inside 
the  cars. 

Novel  Street  Ballyhoo 

A  street  ballyhoo  which  attracted  attention 
was  a  large  float,  the  sides  of  which  were 
masked  with  grass  mats  and  bore  banners 
reading  "This  Week,  B.  F.  Keith's  Palace, 
'The  Iron  Horse' ".  The  front  end  of  the 
float  carried  a  life  sized  papier  mache  horse, 
painted  with  bronze  to  resemble  iron.  The  rear 
end  held  a  trappers'  hut  or  log  cabin,  on  the 
outside  walls  of  this  cabin  were  other  banners 
announcing  the  engagement.  Spotlights  were 
placed  on  the  float  so  as  to  play  on  the  horse 
and  the  cabin  as  it  was  driven  through  the 
principal  streets  at  night. 

Public  Library  Helps 

The  Cleveland  Public  Library  placed  in  the 
main  entrance  an  attractive  display  of  the 
novelized  version  together  with  an  attractively 
lettered  card  recommending  "The  Iron  Horse" 
to  its  readers.  It  also  distributed  ten  thousand 
book  marks  advertising  "The  Iron  Horse" 
engagement  at  Keith's  Palace  and  a  list  of 
books  dealing  with  that  particular  period  of 
American  History. 

Railroads  and  Unions  Also  Assist 

In  all  places  where  their  employees  could 
see  them  such  as  official  bulletin  boards,  sta- 
tions, shops,  rest  room  and  waiting  rooms  the 
railroads  posted  five  hundred  one  sheets  read- 
ing 

RAILROAD  MEN 
AND  THEIR  FAMILIES 

should  see 
"THE    IRON  HORSE" 
Starting  Sunday,  July  5 

B.  F.  Keith's 
PALACE  THEATRE 
A  $2.00  PHOTOPLAY 
AT  POPULAR  PRICES 
30,  50  and  75c. 

By  special  arrangements  with  the  Railroad 
labor  union  officials  ten  thousand  post  cards 

(Continued  on  page  572) 


HOW  JOHN  R.  ROYAL,    OF    KEITHS,    CLEVELAND,  PUT  OVER   "THE    IRON  HORSE" 


Left-  "Iron  Horse"  exploitation  display  consisting  of  miniature  working  model  of  modern  locomotive  loaned  by  Erie  Railroad  and  dis- 
played in  electrically  lighted  glass  case  in  lobby  of  theatre  before  engagement.  Center:  "Iron  Horse"  exploitation  float  consisting  of 
papier  mache  horse  painted  in  bronze  with  driver  enclose  in  Trapper's  hut.  Right:  Exploitation  stunt  worked  in  conjunction  with  Cleve- 
land Public  Library  consisting  of  decorated  window  at  entrance  to  Library  containing  copies  of  books  on  Railroading. 


572 


MOVING    PICTURE  WORLD 


August  1,  1925 


Scenes  in  "Not  So  Long  Ago,"  a  Sidney  Olcott  production  for  release  in  September  by  Paramount.  Betty  Bronson  and  Ricardo  Cortez  are 

featured. 


Jesse  L.  Lasky  Addresses  Screen  School  Pupils 


(Continued  from   page  569) 

smiles,  it  also  demands  the  strictest  obedience 
to  its  laws;  and  disobedience  brings  punish- 
ment that  is  as  swift  as  it  is  terrible. 

'Never  for  one  moment  forget  this  responsi- 
bility. If  you  win  great  material  success  in 
your  new  profession  beware  of  the  temptations 
which  follow  in  the  wake  of  your  victory. 
Constant  pitfalls  lurk  in  the  path  of  the  suc- 
cessful, no  matter  what  profession  they  adopt. 
They  are  no  more  numerous  in  motion  pic- 
tures than  in  any  other  line  of  endeavor,  and 
character  arid  sensible,  wholesome  living  will 
make  you  prevail  against  them  here  as  well  as' 
elsewhere.  But  when  you  are  a  motion  picture 
player  you  are  a  public  character,  and  your 
actions  and  your  conduct  are  a  matter  of  pub- 
lic concern    You  must  govern  yourselves  ac- 


cordingly, and  let  nothing  you  do  bring  the 
slightest  smirch  upon  the  profession  which  to- 
day is  accepting  you  as  one  of  its  members. 

"Illusions?  Why.  of  course!  But  when  you 
are  older  you  will  know  that  there  is  nothing 
more  precious  in  life  than  illusions — not  even 
life  itself. 

"So,  in  your  own  life,  in  your  own  conduct, 
do  nothing  that  will  affront  our  most  prized 
dreams.  Be  honorable,  be  loyal  to  your  teach- 
ers, loyal  to  your  company,  loyal  to  the  best 
in  your  profession  and,  above  all,  be  loyal  to 
that  great  multitude  of  vour  friends,  the  pub- 
lic." 

Tom  Terriss,  the  director,  who  will  be  the 
principal  of  the  school,  also  spoke. 

Following  a  studio  luncheon,  a  faculty  re- 
ception was  held. 


In  addition  to  Mr.  Terriss,  the  faculty  will 
consist  of  George  Currie,  pantomime;  H.  M. 
K.  Smith,  modern  attire ;  Hal  Clarendon,  pe- 
riod costume  and  make-up;  Morgia  Lytton, 
period  costumes;  Virginia  Terhune  Van  de 
Water,  etiquette;  John  G.  Toomey,  physical 
training;  Lee  Tover,  photographer,  and  Ran- 
dolph Rogers,  business  manager. 

Members  of  the  school  will  be  taught  every- 
thing that  a  finished  motion  picture  actor  needs 
to  know.  All  those  displaying  suitable  ability 
will  be  offered  contracts  to  appear  in  Para- 
mount pictures.  These  contracts  will  be  for 
one  year  but  will  carry  an  option  for  five  more 
years.  All  who  complete  the  course  satisfac- 
torily, however,  will  be  given  a  certificate  by 
Mr.  Lasky  which  will  serve  as  a  recommenda- 
tion for  work  with  other  movie  companies. 


Smashing  Campaign  on  "The  Iron  Horse" 


(Continued  from   page  571) 

were  mailed  to  the  members  of  these  or- 
ganizations, reading : 

RAILROAD  MEN! 
"THE  IRON  HORSE" 
A  tremendous  drama  of  the  building 
of  the  first  transcontinental  railroad, 
will  make  you  prouder  than  ever  to  say, 
"I  am  a  Railroad  Man."    It  is  a  picture 
for  you  and  yours ! 
STARTING  SUNDAY,  JULY  Sth, 
for  ONE  WEEK  ONLY! 
B.  F.  KEITH'S  PALACE 
World's  most  magnificent  playhouse. 
Also  6  Big  Acts 


Keith-Albee 
Super-Vaudeville 
Popular  Summer  Prices,  30c,  50c,  and  75c. 
Attractive  Theatre  Front 

The  marquee  and  front  of  the  theatre  were 
tastefully  decorated  with  banners.  At  each 
side  of  the  entrance  were  placed  railroad  cross 
tree  warnings  reading  "STOP,  LOOK  AND 
LISTEN,"  together  with  several  framed  en- 
largements. Inside  the  lobby  there  was  a  dis- 
play of  black  and  white  stills,  colored  11  x  14 
photos  and  one  sheet  posters  properly  framed. 

Turned  Them  Away 

Taking   advantage   of   the    fact   that  many 


people  were  unable  to  secure  admission,  and 
turning  it  to  good  account,  Royal  had  a  large 
card  lettered : 

PLEASE 
EXCUSE  US! 

WE  HAD 

TO  STOP 

SELLING 

TICKETS 
COME  AGAIN 

This  card  was  placed  on  a  three  sheet  board 
in  front  of  the  entrance.  It  made  a  story  for 
the  papers  on  the  following  days  and  furnished 
copy    for  ,  additional  advertising. 


William  Fox  presents  Tom  Mix  in  "The  Lucky  Horseshoe,"  with  Billie  Dove,  Ann  Pennington,  Malcolm  Waite  and  J.  Fan-ell  MacDonald, 

in  which  a  cowboy  of  the  Wild  West  romance*  in  old  Spain. 


August  1.  1925 


MOVING    PICTURE  WORLD 


573 


Seven  Days"  to  Inaugurate 
"Greater  Laughter  Season" 


Trilby  Clark,  Hunt  Stromberg's  new  screen 
"find,"  whom  he  has  under  contract  for  three 
years  and  who  plays  the  leading  feminine 
role  with  Harry  Carey  in  "The  Bad  Lands," 
a  Producers  Distributing  Corporation  release. 


COINCIDENT  with  the  industry's  Great- 
er Movie  Season  drive,  the  Christie  pro- 
ducing forces  are  instituting  an  inde- 
pendent movement  to  create  a  "Greater  Laughter 
Season"  to  begin  with  their  Greater  Movie 
Season  contribution,  "Seven  Days." 

Director  Scott  Sidney  has  finished  camera 
work  on  the  Mary  Roberts  Rinehart-Avery 
Hopwood  stage  success  "Seven  Days"  and  Al. 
Christie's  entire  force  of  editors  and  cutters 
arc  now  making  every  effort  to  whip  this  new 
feature  into  form  for  special  preview  showing 
at  the  beginning  of  Greater  Movie  Season. 

"As  far  as  our  organziation  is  concerned," 
sail  Al.  Christie,  "we  are  going  to  try  to  make 
Greater  Movie  Season  mean  "Greater  Laughter 
Season"  with  feature  comedies  of  hilarious  en- 
tertainment. That  is  why  we  selected  "Seven 
Days"  for  the  first  feature  length  comedy 
to  be  released  during  "Greater  Movie  Season." 


Pony  Express 99  Cast  Complete; 
Cruze  Special  for  Paramount 


A NOTABLE   cast    has    been  assembled 
for   James    Crufee's    forthcoming  -big 
special,  'The  Pony  Express,"  for  Para- 
mount. 

Betty  Compson  has  been  selected  to  play  the 
leading  feminine  role,  Molly  Jones,  a  girl  of 
the  pioneer  life  of  Julesburg,  Colorado,  in  1860. 

Ricardo  Cortez  will  appear  as  Jack  Weston, 
a  pony  express  rider  and  a  strong  supporter  of 
the  Union  cause  in  California  in  the  dark 
days  just  preceding  the  Civil  War. 

Ernest  Torrence,  the  beloved  guide  of  "The 
Covered  Wagon,"  also  appears  in  "The  Pony 
Express,"  as  "Ascension  Jones,"  a  blacksmith 
and  religious  fanatic  plying  his  trade  on  the 
frontier. 

Wallace  Beery's  part  in  "The  Pony  Express" 
is  "Rhode  Island  Red,"  a  lovable  vagabond  and 
soldier  of  fortune,  stranded  in  California  but 
hopeful  always  of  getting  back  to  his  native 
state  of  Rhode  Island. 

George  Bancroft,  veteran  character  actor,  is 
taking  the  villain  part,  Jack  Slade,  Superintend- 
ent of  the  Overland  Stage  in  Julesburg. 

Sign  With  William  Fox 

Walter  McGrail  and  Lou  Tellegen,  cele- 
brated actors  of  stage  and  screen,  have  just 
.signed  long  term  contracts  to  appear  ex- 
clusively in  Fox  Film  Corporation  motion 
pictures.  Announcement  that  the  two  ver- 
satile Thespians  had  been  engaged  by  Fox 
followed  their  successful  portrayal  of  villain 
roles  in  "Havoc"  and  "East  Lynne,"  two 
Fox  supreme  attractions  to  be  presented 
during  the  coming  season. 


An  interesting  characterization  is  that  of  the 
half-breed  Indian,  Charlie  Brent,  played  by 
Frank  Lackteen,  John  Fox,  Jr.,  who  has  grown 
considerably  since  he  played  the  part  of  the 
tobacco  chewing  boy  in  "The  Covered  Wagon," 
also  has  an  important  role. 

Al  Hart  is  playing  Senator  Glen,  William 
Turner,  the  part  of  William  Russell,  and  Rose 
Tepley  is  the  aunt. 

Walter  Woods  wrote  the  screen  play  from 
the  story  by  himself  and  Henry  James  Fonnan 


On  the  stage  it  was  a  wonderful  laughing  hit, 
confirming  the  success  of  its  original  version 
in  Mary  Roberts  Rinehart's  book  under  the 
title  "When  A  Man  Marries."  With  this  ma- 
terial to  start  with,  Scott  Sidney  has  direct- 
ed another  big  feature  that  fully  upholds  the 
reputation  he  made  in  directing  "Charley's 
Aunt." 

The  Christie  staff  is  publicly  previewing 
"Seven  Days"  while  the  cutting  and  editing  is 
being  done,  eliminating  or  amplifying  scenes 
according  to  actual  audience  reactions.  The 
previews  are  put  on  unannounced  before  wide- 
ly varying  types  of  audiences  so  that  the  best 
material  can  be  kept  and  the  least  laughable 
sequences  cut  down  or  eliminated.  Quite  a 
sizeable  jury  sits  every  night  while  this  impor- 
tant work  is  being  done  including  Al.  Christie, 
Scott  Sidney  and  his  assistant,  James  Clem- 
ens; Frank  Roland  Conklin,  the  continuity 
writer ;  Norman  McLeod,  gag  man,  and  F. 
McGrew  Willis,  who  is  writing  the  titles. 

Lillian  Rich  heads  the  cast  of  "Seven  Days," 
with  Creighton  Hale,  Lilyan  Tashman,  Eddie 
Gribbon,  Mabel  Julienne  Scott,  Hal  Cooley, 
Tom  Wilson,  Rosa  Gore,  Charles  Clary  and 
William  Austin.  "Seven  Days"  is  a  situation 
farce  comedy  and  those  who  saw  the  stage 
play  will  remember  that  it  is  based  on  the  idea 
of  several  adopted  couples,  a  fussy  old  maid 
aunt,  a  burglar,  a  policeman  and  others  being 
marooned  in  a  home  for  seven  days  because 
of  a  smallpox  scare.  The  resulting  situations 
lend  themselves  excellently  to  farcical  treat- 
ment and  prolonged  laughs. 

"Seven  Days"  will  be  released  by  Producers 
Distributing  Corporation ;  probably  in  seven 
reels. 


To  Play  Gen.  Custer 

Dustin  Farnum,  recently  signed  to  play 
in  "On  the  Frontier,"  Universal's  big  west- 
ern spectacle,  will  impersonate  the  char- 
acter of  General  George  A.  Custer,  one  of 
the  most  romantic  figures  in  American  his- 
tory. In  addition  to  General  Custer  and 
Sitting  Bull,  other  historic  figures  will  appear. 


"WE  DIDN'T  DO  IT!" 
So  when  "Little  Annie  Rooney"  pleads  with  the  sergeant  in  the  police  station,  her  "gang" 
g»t  off  free.    This  is  a  scene  in  "Little  Annie  Rooney,"  starring  Mary  Pickford,  a  United 

Artists  release. 


574 


MOVING    PICTURE  WORLD 


August  1,  1925 


Scenes  in  the  current  "Our  Gang"  comedy,  "Boys  Will  Be  Boys,"  released  by  Pa  the,  in  which  the  famous  kiddies  create  their  own  "Coney 

Island"  effect. 


Carl  Laemmle  Felicitated  on 
Fine  Quality  of  "Home  Maker" 


HE  HOME  MAKER,"  a  King  Bag- 
I  got-Universal  Jewel  Production, 
adapted  from  Dorothy  Canfield's 
popular  novel,  with  Alice  Joyce  and  Clive 
Brook  in  the  featured  roles,  has  arrived 
in  the  East  and  is  acclaimed  by  Universal 
officials  one  of  the  best  all  around  pictures 
ever  produced.  It  is  a  Second  White  List 
production  and  will  reach  the  screen  late  in 
the  Fall. 

The  most  striking  reports  on  this  pic- 
ture come  from  T.  F.  McCoy,  manager  of 
the  Florence  Theatre,  Pasadena,  Cal.,  where 
a  pre-view  showing  of  the  production  recently 
was  held,  and  from  Dr.  C.  V.  Cowan,  of  the 
Board  of  Review  of  Pasadena. 

In  forwarding  Dr.  Cowan's  report  to  Carl 
Laemmle,  president  of  the  Universal  organ- 
ization, McCoy  wrote  as  follows: 

"I  am  enclosing  a  letter  I  received  from 
the  Board  of  Review  of  the  City  of  Pas- 
adena, after  the  president  of  this  board  wit- 
nessed the  pre-view  of  King  Baggot's  latest- 
picture,  'The  Home  Maker.'  The  letter 
speaks  a  language  that  you  can  understand, 
and  a  lot  of  other  producers  will  learn  to 


understand  sooner  or  later.  And  that  is  this 
— from  now  on  pictures  must  come  to  the 
public  clean  and  devoid  of  sex  appeal  and 
salaciousness. 

"I  believe  Universal  stands  in  a  class  by 
itself. 

"You  are  in  a  position  to  take  the  lead  in 
this  industry  for  you  have  the  right  idea 
about  what  is  right." 

Dr.  Cowan's  letter,  referred  to  by  McCoy, 
was  as  follows  :  "It  was  an  occasion  of  great 
delight  for  our  board  to  be  in  attendance 
at  your  preview  of  'The  Home  Maker'  on 
Thursday  night  and  note  with  what  interest 
and  applause  our  people  received  that  good 
and  entertaining  'home  play.' 

"The  heroic  sacrifice  therein  displayed  on 
the  part  of  the  parents,  and  ready  response 
of  the  children  to  kind  treatment,  could  not 
help  but  have  a  lasting  impression  upon 
both  parents  and  children  present. 

"If  it  be  true  that  the  home  is  the  founda- 
tion of  our  government,  then  let  us  have 
done  with  so  many  pictures  that  display 
the  unnatural  sexual  life,  and  marriage  and 
divorce  scenes." 


Cincinnati  First  Run  Theatres  Continue 
To  Feature  the  Pathe  Two-Reel  Comedies 

Pathe  two-reel  comedies  are  the  vogue  with  Cincinnati  first  run  theatres.  Fol- 
lowing two  successful,  consecutive  weeks  with  two-reel  comedies,  the  B.  F.  Keith, 
Strand,  Family  and  Palace  Theatres  have  signed  up  with  the  local  Pathe  exchange 
for  more  of  this  popular  screen  entertainment  to  be  played  during  three  additional 
consecutive  weeks.  These  bookings  follow  immediately  after  the  first  two  weeks' 
showings  making  a  total  of  five  consecutive  weeks  of  big  representation  of  Pathe 
two-reel  comedies  in  this  Ohio  city. 

The  week  of  July  12th,  the  bookings  were: 

Strand  Theatre:  "Our  Congressman,"  a  Will  Rogers  comedy  made  by  Hal  Roach; 
Family  Theatre:  "Dog  Days,"  an  "Our  Gang"  fun-film;  B.  F.  Keith's  Theatre: 
"Giddap,"  a  Mack  Sennett  comedy  with  Billy  Bevan  among  the  fun-makers;  Palace 
Theatre:   "Wild  Papa,"  a  "Spat  Family"  two-reeler  from  the  Hal  Roach  Studios. 

The  week  of  July  19th,  the  bookings  are: 

Strand  Theatre:  "The  Big  Town,"  an  "Our  Gang"  fun-fest;  Family  Theatre: 
"Water  Wagons,"  a  Mack  Sennett  film  with  Billy  Bevan  and  Madeline  Hurlock  in 
the  cast;  B.  F.  Keith's  Theatre:  "Are  Blond  Men  Bashful?"  a  Hal  Roach  comedy 
with  Arthur  Stone;  Palace  Theatre:  "The  Reel  Virginian,"  a  Mack  Sennett  film 
with  Ben  Turpin. 

The  week  of  July  26th,  the  bookings  are: 

Strand  Theatre:  "Horace  Greely,  Jr."  a  Harry  Langdon  comedy  produced  by 
Principal  Pictures;  Family  Theatre:  "The  Love  Bug,"  an  "Our  Gang"  comedy; 
Palace  Theatre:  "Daddy  Goes  A'  Grunting,"  a  Hal  Roach  comedy  with  Glenn  Tryon. 


Big  One  for  Denny 

"Skinner's  Dress  Suit,"  Purchased  by  Uni- 
versal as  Starring  Vehicle  for 
Comedian 

What  is  expected  to  be  the  greatest  Reg- 
inald Denny  picture  ever  made  was  fore- 
cast this  week  by  officials  of  the  Universal 
Pictures  Corporation  when  it  was  announced 
at  the  Universal  Home  Office,  730  Fifth 
Avenue,  that  screen  rights  have  been  ob- 
tained for  the  world  famed  Henry  Irving 
Dodge  novel,  "Skinner's  Dress  Suit." 

"Skinner's  Dress  Suit"  is  an  amusing  story 
based  on  the  theme  that  clothes  make  the 
man,  and  is  regarded  as  an  exceptionally 
suitable  vehicle  for  the  Universal  star. 

When  negotiations  were  first  instituted  by 
Universal  looking  towards  the  purchase  of 
this  story,  it  was  intended  to  produce  it  as 
a  Jewel  feature  for  the  Third  White  List,  to 
be  released  during  the  1926-1927  season. 
Since  the  purchase,  it  has  been  decided  to 
put  it  into  immediate  production,  so  that 
it  will  be  ready  for  release  during  the  com- 
ing season,  1925-1926,  as  a  part  of  the  Second 
White  List. 


"Winner  Group"  Goes  Big 

First   National   Productions  Are  Contracted 
for  Quickly  by  Exhibitors 

First  National's  Winner  Group  of  pictures 
for  the  coming  year  is  living  up  to  its  name ; 
it  has  won  the  body  of  exhibitors  on  the 
box-office  performance  of  First  National 
pictures  in  the  past  and  on  the  line-up  of 
story  material,  players  and  directors. 

Out  of  255  key  city  points  of  25,000  popula- 
tion and  over,  in  the  United  States  and  Can- 
ada, the  Winner  Group  of  releases  has  al- 
ready been  sold  to  a  representative  first  run 
theatre  in  212  of  the  cities. 

In  the  cities  of  5,000  to  25,000  population  in 
the  United  States  and  Canada,  contracts  have 
been  closed  for  a  first  run  showing  of  the 
Winner  Group  in  629  out  of  the  1,231  cities 
with  that  range  in  population.  This  gives 
a  percentage  of  sales  of  51.08  i  ntowns  under 
25,000. 


Mary  Astor  in  "Scarlet  Saint" 

Mary  Astor,  now  working  at  First  Na- 
tional's New  York  Studios  in  "The  Pace  That 
Thrills,"  in  which  she  is  to  be  co-featured 
with  Ben  Lyon,  will  start  work  in  "The  Scar- 
let Saint"  as  soon  as  the  present  production 
is  completed,  according  to  an  announcement 
by  Earl  Hudson,  head  of  First  National's 
Eastern  production  units. 

"The  Scarlet  Saint"  is  an  adaptation  of 
Gerald  Beaumont's  successful  magazine  storyt 
"The  Lady  Who  Played  Fidele." 


August  1,  1925 


MOVING   PICTURE  WORLD 


575 


Alice  Day's  Star  Comedy  on 
Pathe  Program  for  Aug.  2 


•CATHERINE  BENNETT 
One  of  the  outstanding  players  in  the  F.  B.  O. 
picture,  "The  Wild  Bull's  Lair" 


ALICE  DAY'S  first  two-reel  comedy 
starring  vehicle,  a  Charley  Chase  two- 
reeler  and  the  third  chapter  of  the 
Patheserial  "Play  Ball,"  written  by  Manager" 
John  J.  McGraw  of  the  New  York  Giants,  are 
highlights  of  the  Pathe  short  subject  program 
for  the  week  of  August  2nd.  On  this  schedule 
are  also  listed  one  of  the  "Aesop's  Film 
Fables,"  "Topics  of  the  Day,"  a  Pathe  Review 
and  two  issues  of  Pathe  News. 

Dainty  Alice  Day  makes  her  debut  as  a  star 
in  two-reel  comedies  in  a  fun  concoction  en- 
titled "Tee  for  Two,"  from  the  Mack  Sennett 
Studios.  In  this  comedy,  Alice  appears  as  a 
little  Scotch  girl  who  attempts  to  find  her  way 
about  America  as  a  maid  of  all  work,  and  as 


Alfred  Goulding  Signed  by 
Mack  Sennett  for  Comedies 


MACK  SENNFTT  has  again  added  to 
his  personnel  engaged  in  the  produc- 
tion of  comedies  for  Pathe  release. 
In  pursuance  of  the  policy  of  increased  pro- 
duction Sennett  has  added  a  director,  a  beau- 
tiful girl  and  a  child  actress.  He  has  also 
•obtained  a  trained  canine  actor. 

Alfred  Goulding  is  the  latest  directorial 
addition.  He  is<  one  of  the  most  popular 
comedy  directors  of  the  day  and  recently  fin- 
ished several  feature-length  comedies  at  the 
Metro-Goldwyn  Studio.  His  most  notable  suc- 
cess was  "Excuse  Me,"  from  the  pen  of  Rupert 
Hughes.  Goulding's  first  assignment  is  a  new 
comedy  featuring  Alice  Day.  Danny  O'Shea, 
Eugenia  Gilbert,  and  Barney  Helium  have  im- 
portant parts  in  this  new  Pathe  fun-film. 

Ruth  Hiatt  is  the  latest  beautiful  girl  to 
affix  her  name  to  a  long-term  contract  with 
Sennett.  She  first  came  to  the  producer's  at- 
tention when  he  was  looking  for  a  leading 
lady  for  Harry  Langdon's  first  feature  com- 
edy, "His  First  Flame."  Ruth  won  the  part 
with  Langdon,  and  has  since  played  the  lead 
with  Raymond  McKee  in  "Smith's  Baby"  and 
"Smith's  Vacation"  under  the  direction  of 
Eddie  Cline.  Miss  Hiatt  will  now  be  seen 
in  Sennett  comedies  for  Pathe  for  the  next 
two  years. 

Two-year-old  Mary  Ann  Jackson  is  the 
child  actress  who  has  been  engaged  by  Sennett. 
She  is  probably  the  youngest  actress  in  Holly- 
wood, at  least  the  only  baby  to  boast  of  a 
real  contract.  Mary  Ann  was  discovered  on 
the  set  one  day  when  she  came  to  the  studio 
to  watch  her  brother  work.  An  added  scene 
in  the  picture  called  for  a  baby  to  walk  through 
some  custard  pies  on  a  table.  Mary  Ann  got 
her  chance,  and  never  were  custard  pies  trod 
upon  with  such  dignity  and  poise.  So  Mary 
Ann  will  be  a  Sennett  starlet  for  some  time  to 
come.  She  is  the  sister  of  Peaches  and  Bobby 
Jackson,  well-known  screen  children. 

The  new  canine  actor  at  Sennett's  is  "Cap," 
the  grandchild  of  old  "Teddy,"  the  great  Dane 


made  famous  by  the  comedy  produced  five  years 
ago.  "Cap"  is  eight  months  old  and  already 
is  three  inches  higher  than  "Teddy"  was.  He 
is  spotted  black  and  white  and  known  as  a 
Harlequin  Dane.  The  clever  dog  has  played 
prominent  parts  in  "Smith's  Baby"  and 
"Smith's  Vacation."  "Cap"  will  be  a  member 
of  the  Sennett  stock  company  for  the  next  few 
years. 

Del  Lord  has  completed  a  barber  shop  com- 
edy for  Mack  Sennett  and  has  taken  his  fam- 
ily to  Oceanside  on  a  camping  trip.  Billy 
Bevan,  Madeline  Hurlock,  and  Andy  Clyde 
are  featured  in  Del  Lord's  new  comedy,  for 
which  Felix  Adler  is  writing  the  titles. 


the  title  implies  the  business-man's  sport — golf 
— provides  a  locale  for  plenty  of  action.  Ray- 
mond McKee,  Thelma  Parr,  Eva  Thatcher  and 
Wm.  McCall,  support  this  new  Sennett  star 
and  the  direction  is  by  Eddie  Cline. 

Charley  Chase  stars  in  a  Hal  Roach  two- 
reeler  entitled  "Innocent  Husbands,"  which  is 
a  delightful  domestic  situation  fun-fest.  Kath- 
erine  Grant,  in  the  role  of  Chase's  wife,  sum- 
mons a  medium  to  tell  her  what  her  husband 
is  doing  when  she  is  away  from  home.  Sud- 
denly she  decides  that  she  would  like  to  con- 
tinue the  seance  at  home  and  then  things  hap- 
pen for  the  husband.  Lucien  Littlefield,  Jane 
Sherman,  William  Gillespie,  Kay  De  Lys,  and 
Jimmie  Finlayson  are  in  the  cast.  Leo  Mc- 
Carey  directed  this  Roach  comedy. 

"Betrayed !"  is  the  title  of  the  third  chapter 
of  the  Patheserial,  "Play  Ball,"  written  by 
Manager  McGraw  of  the  New  York  Giants. 
In  this  episode,  Jack  Rollins  is  discovered  to 
be  the  son  of  Senator  Hornell,  who  is  conduct- 
ing an  investigation  against  Thomas  W.  Sut- 
ton, father  of  the  heroine,  Doris  Sutton.  Al- 
lene  Ray  is  Miss  Sutton  and  Walter  Miller 
plays  Jack  Rollins.  Others  in  this  episode  are 
J.  Barney  Sherry,  Mary  Milnor,  Wally  Oettel, 
Harry  Semels.  and  numerous  ball  players. 
Frank  Leon  Smith  is  the  adaptor  of  the  story 
and  Spencer  Bennet  is  the  director. 

Pathe  Review  No.  31  presents:  "The  Indian 
Cathedral,"  an  old  Spanish  mission  in  Arizona ; 
Chapter  VII  of  "The  Origin  of  Man"  series 
entitled  "The  Treasure  Hunt"  ;  and  Rochester, 
the  flower  city,  one  of  the  Pathecolor  "Visiting 
Our  Own  America"  series. 

Completing  the  Pathe  schedule  of  August 
2nd  are  "A  Yarn  About  Yarn,"  one  of  the 
"Aesop's  Film  Fables";  "Topics  of  the  Day"; 
and  two  issues  of  last  minute  news  events  in 
Pathe  News  Nos.  64  and  65. 


Mrs.  William  Fox,  after  christening  of  Fox  News  airplane  at  Fox  News  Hangar,  Curtiss 
Field,  Mineola,  L.  I.,  with  the  pilot,  Lieut.  George  A.  Weis,  Jr.,  who  will  drive  Fox  News 
plane,  and  Edmund  Reek,  star  aerial  cameraman  of  Fox  News  New  York  staff. 


CURRBSfTand  ADWWCEFILM  RELEASES 

Containing  in  compact,  comprehensive  form,  the  title,  star,  kind  of  picture,  date  of  review  in  Moving  Picture  World,  and 

footage  on  past,  present  and  future  releases 


Kind  of  Picture 


Review.  Feel 


ARROW 


Come  On,  Cowboys  (Hatton)   .Western  drama   May  24 

Mysteries  of  Man  Jong   Novelty   May  24 

Two  After  One  (West)   Comedy   .....May  24 

Lash  of  Pinto  Pete  (Dearholt)   Stunt  drama   

Two  Fisted  Sheriff  (Canutt)   Western  drama   Dec.  6 

Sell  'em  Cowboy  (Hatton)   Western  dram*  

Ridin'  Mad  (Canutt)   Western  drama  

Desert  Hawk   Western  drama  

Horse  Sense  (Hatton)    Western  drama  .......  

His  Majesty  the  Outlaw  (Wilson)   Western  drama   .......  

Romance  and  Rustlers  (Canutt)   Western  drama   Nov.  15 

Rip  Snorter  (Hatton)   Western   ....Nov.  22 

The  Fugitive  (Ben  Wilson)   Western  dr  Nov.  29 

Lost  Chord  (Powell- Lake- Binney)   Heart  interest  dr  Dec.  20 

Lena  Rivers  (Earle  Williams)  Drama  


ASSOCIATED  EXHIBITORS 

Spitfire  (all-star)   Modern  drama   ..July  5 

Racing  Luck  (Monty  Banks)   Comedy-drama   ,  July  26 

Never  Say  Die  (MacLean)   Comedy  of  thrills   Sep.  13 

East  of  Broadway  (O.  Moore)    Police  drama  m Nov.  22 

Price  of  a  Party  (H.  Ford)   Modern  drama   Oct.  18 

Barriers  Burned  Away   ...Spectacle   Dec.  27 

Is  Love  Everything?   Sex  melo  Nov.  IS 

Adventurous  Sex  (C.  Bow)   .  Action  drama  

Battling  Bunyan  (Barry)   Comedy-or  Dec.  27 

Greatest  Love  of  All  (Beban)   Drama   Jan.  17 

Bad  Company  (Tearle)   Society  drama   Jan.  24 

Introduce  Me  (Douglas  MacLean)   Comedy  thrills   Mar.  21 

Sky  Raider  (Logan)   Drama   

Back  to  Life  (Patsy  Ruth  Miller)   Drama   Feb.  28 

Camille  of  the  Barbary  Coast  Underworld  dr  

His  Buddy's  Wife  (Hynter)  Domestic  dr  

Manhattan  Madness  (Dempsey-Taylor).... Comedy-drama   


4,700 
2,000 
2,000 
4.437 
4,625 
4.821 
4.927 
4,828 
4.648 
1,069 
4,939 
4,990 
4.920 
6.751 
6.000 


6,109 
6,000 
5,803 
5785 

5,315 
6.236 

6.nm 

5.039 
4,718 
6,4X0 

5.551 
6.710 

6,638 
S.tfc* 
5,600 

5.600 
5.500 


EDUCATIONAL  FILM  CORP. 


Her  Boy  Friend   Larry  Semon   Oct. 

Court  Plaster  Neal  Burn*  Oct. 

The  Hoboken  Nightingale   Hurd  cartoon   Oct. 

Crazy-Quilt  of  Travel   Hodge  Podge   Oct. 

Fast  and  Furious  (Conley)   Comedy   Oct. 

No  Foolin'  (Bowes)   Comedy   Oct. 

Sawmill  Four   _  Hurd  cartoon   Oct. 

Why  Hurry?  (Adams)   Comedy   Oct. 

Kid  Speed  (L.  Semon)   >  Comedy   Oct. 

Crushed  (L.  Hamilton)   Comedy  Oct. 

Empty  Heads  (Bowes)   Comedy   Nov. 

High  Gear  (Vernon)   Comedy   Nov. 

The  Mosquito   Instructive   -  Nov.  15 

Artist's  Model   Hurd  cartoon   Nov.  15 

Poor  Butterfly   Mermaid  comedy   ». . .  Nov  15 

Watch  Your  Pep  (Bowes)  Cameo  comedy  Nov.  22 

Easy  Pickin's  Christie  com  Nov. 

Cut   Loose   (Dunham- Vance)  Cameo  comedy  ....  ....Nov. 

A  Fat  Chance  (W.  Hiers)   Comedy    ...Nov. 

Go  Easv  (Bowes)   Cameo  com,-        .  ..Dec. 

Low  Tide  (J.  White  prod.)   Comedy   Dec. 

Little  People  of  the  Garden   Instructive   Dec. 

Earth's  Oddities   Hodge- Podge   Dec 

Goat  Getters   Juvenile  com  Dec 

French   Pastry   (Vernon)   Christie  com  Dec. 

Broadcasting   ,  Hurd  cartoon   Dec. 

Lovemania  (St.  John)   Tuxedo  comedy   Dec. 

Mad  Rush  (Bowes)  Cameo  comedy   Jan. 

Step  Lightly  (Lige  Conley)   Mermaid  com  Ian 

Hi-Fliers   Hodge- Podge    Tan. 

Hooked    (Hamilton)  Comedy   Jan. 


.  2,000 
.  1,000 

.  l.ono 

LOOT 
.  2.000 

1.  Mt 

?,<m 

.  2.001 

.  2.000 
.  2.000 

.  i.onn 

.  2.000 
1.000 
.  1.000 
.  2.000 
.  1.000 
.  2.000 
1.000 
l.orn 
1,000 
2.000 

l.ono 

1.000 

2.  fw 
2,000 
l.nno 
2,om 
l.nm 

2.000 
1.000 
2.000 


How  to  Use  This  Chart 

First — Bookings!  Get  accurate  footage  and  look  ii|>  date  MVlew 
appeared  in  Moving  Picture  World.  Then  you  ean  deride  if  the 
picture    \vi  II   suit   your  audience. 

Second — Play  Dale!  When  you  set  your  play  date,  consult  this 
Chart  to  set  the  picture  on  a  date  that  will  not  conflict  uilh  pre- 
ceding and  following  pictures;  avoid  a  xe«|uenee  of  similar  type 
of  story;  space  out  ?our  specials. 

Third — Laying  Out  Program!  This  ehart  shows  star  and  kind 
of  story  as  well  as  accurate  length;  you  can  lay  out  a  balanced 
program  easily,  avoid  over-  anil  undcr-length  programs. 

Fourth — Exploitation !  Through  this  ehart  find  the  review  In 
Moving-  Picture  World;  this  will  give  a  good  synopsis,  the  all- 
important  cast  and  fine  line  on  exploitation  possihillt les  as  well 
as  the  things  you'll  want  to  soft-pedal. 

Always!  Turn  to  this  Chart  when  you  want  accurate  informa- 
tion in  simple  form  and  eacy  to  get  at  a  giance.     AJfD — 

File  Your  Moving  Picture  World 


Man]  exhlblton  toll  n*  thai  Moiiim  Pleta  re  World  (.nidc  i<> 
Release*  is  the  most  nrt-iiriitt-  nvuilahle  to  them.  IV*  know  It  Is 
the  most  complete,  in  that  it  is  the  only  chart  rsiltatltMfJ  names 
of  ."tars,  type  of  picture,  ami  all  necessary  informaV  ion  to  the 
<  vhihitor. 

We  want  it  to  he  ahsolntely  accurate — Movinic  IMIelire  World 
recognizes  the  importance  of  accurate  footiiKc  information,  etc. 

If  .ion  notice  an  error  in  FEATURE  footage,  or  any  other 
major  error,  are  will  pay  you  #1  for  the  effort  on  your  part  of 
writing  ns  a  letter  telling  us  the  correct  fact*. 

In  many  territories  local  censorship  cuts  after  the  footauc  to 
a  minor  extent.  DtHaf  ftTtte  to  tell  us  of  these  unimportant 
variations.  Hut  in  any  case  where  you  feel  that  our  figure*  Mill 
work  a  real  hardship  on  the  c\hil>it»r  following  them — shoot  us 
the  word  anil  Me  Mill  shoot  the  dollar  for  fan  trouhle. 

Moving  rictlire  World  is  Milling  to  hack  up  its  coiuplefc 
cniifiilciic c  in  the  BCeauaej   of  ils  chart  with  its  money ■ 

We  can't  do  more.     No  one  else  does  as  much.     We  thank   )  mi. 


Kind  of  Picture 


Revies 


Weak   Knees   (Bowes)  Cameo  Com.   Jan.  17.. 

Have  A  Heart  (Ruth  Hiatt)  Cameo  Com.   Jan.  24.. 

Good  Spirits   Christie  com  Jan.  24. 

Motor  Mad   Mermaid  com  Jan.  31. 

5ea  Legs  (Neal  Barns)   ,  Christie  com  Jan.  31. 

Judge's  Crossword  Puzzles   Novelty   Jan.  31. 

Paris  Creations   ....Fashions   Feb.  7. 

Topsy  Turvy  Travel   Hodge- Podge   Feb.  7. 

His  High  Horse  (Lee  Moran)   Mermaid  com  Feb.  7. 

He  Who  Gets  Socked  Hard  cartoon   Feb.  14. 

High  Hopes  (Clifl  Bowes)  Lameo  comedy   Feb.  14. 

Wild  Cat  Willie  Juvenile  com  Feb.  21. 

Our  Six- Legged  Friends  Secrets  of  Life   Feb.  21. 

Great  Guns  (Bobby   Vernon)  Comedy   Feb.  21. 

Welcome  Danger  (Cliff  Bowes)  ..Cameo  comedy   Feb.  28. 

Paris  Creations  in  Color  Fashions   Feb.  28. 

Half  a  Hero  (Lloyd  Hamilton)  Comedy   Mar.  7. 

Two  Cats  and  a  Bird  Cartoon   Mar.  7. 

Lots  of  Knots  Hodge-Podge   Mar.  7. 

Voice  of  the  Nightingale   Novelty   Mar.  14. 

Love  Goofy  (Adams)   Christie  com  Mar.  14. 

Hello,  Hollywood  (Conley)  Mermaid  com  Mar.  14. 

Dynamite  Doggie  (Al  St.  John)  ....  Tuxedo  com.   Mar.  21. 

Judge's  Crossword  Puzzles   Novelty   Mar.  21. 

Merrymakers  (Cliff  Bowes)   Cameo  comedy   Mar.  PI, 

Rarin'  Romeo  (Walter  Hiers)  Comedy   Mar.  28. 

Red  Pepper  (St.  John)   White-Mermaid   Apr.  4. 

Inside  Out  (Bowes)   Cameo  comedy   Apr.  4. 

Movie  Morsels   Howe  Magazine   Apr.  4. 

Mellow  Quartette   Hurd  cartoon   Apr.  4. 

Why    Hesitate?    (Burns)  Comedy   April  11. 

In  the  Spider's  Grip  Novelty   April  11. 

Ship  Shape  (Bowes)  Comedy   Apr.  18. 

Iron  Mule  (St.  John)  Tuxedo  com  Apr.  18. 

Don't  Pinch  (Bobby  Vernon)  Comedy   Apr.  25. 

Dome  Doctor  (Larry  Semon)  Comedy   Apr.  2S. 

Village  School   Hodge-Podge   May  2.. 

Wide  Awake  (Lige  Conley)   Mermaid  comedy   May  2. 

King  Cotton   Hamilton  comedy   May  9.. 

Dragon   Alley   Juvenile  comedy   May  9.. 

'lock   Bottom   (Bowes)   Cameo  comedy   May  9.. 

Tender   Feet  (Hiers)  Hiers  comedy   May  16.. 

Fares   Please   (St.  John)  Mermaid  com  May  16.. 

Only  a  Country  Lass  Novelty    May  16.. 

Wild  Waves  Cameo  comedy   May  23.. 

Balto's  Race  to  Nome  Special   May  23.. 

Curses  (St.  John)  Comedy   May  30.. 

Hello  Goodbye  (Conley)  Mermaid  comedy   May  .V)  . 

Two  Poor  Fish  Hurd   cartoon   Mav  30.. 

Earth's  Other  Half  Hodge-Podge    June  6.. 

Fun's    Fun    (Bowes)  Cameo  comedy    Tune  6.. 

Clodhopper  (Larry  Semon)  Comedy    .Tune  6.. 

Air  Tight  (Vernon)  Christie  comedy   tune  13.. 

Hting  Great   Mermaid  comedy   Tune  13.. 

Wake   L'p  (Bowes)  Cameo  comedy   Tune  13.. 

Bahy  Blues   Juvenile  comedy   Tune  20.. 

Prop's  Dash  for  Cash  Hurd  cartoon   Tune  20.. 

Call   a   Cop  Christie  comedy   Tune  20.. 

Oh,  Bridget  (Walter  Hiers)  Hiers   comedy  Tune  27.. 

Mexican  Melody   Hodge-Podge   Tune  27.. 

Never  Fear  (Bowes- Vance)  Comedy   Tuly  4.. 

f.ewis-Mann  Bout   Magazine   July  4.. 

Bobby   Bumps  &  Co  Hnrd    cartoon  July  4.. 

Relow  Zero  (Lige  Conley)  Mermand  comedy    fuly  11.. 

Permit   Me   (Bowes)  Comedy   Tuly  11.. 

Waiting  (Hamilton  1   ITimilton  comedy   Tuly  11.. 

Hot  and  Heavy  (Eddie  Nelson)  Mermaid  comedy   July  18.. 

Travel  Treasures     Hodge   Pnrf?e   July  18.. 


reel 

1,001 

1.  UUU 

2.  UU0; 
2.UU0 
2.000 
1.000 
1.000 
1.000 
2,000 
1,000 

.  1,000 
2.000 

.  1.000 

.  2,000 
1,000 

.  1,000 
2.000 

.  l.< 

.  i.< 

.  u 

2,001 

:,oo» 
2,m 

1,000 

1,000 
2,00* 

2,000 
1,001 

1.000 

1.000 

2,000' 

1.000 

1,000 

2.000 

2.000  I 

2.000 

1.000 

2.000 

2.000 

2.001 

1.001 

2.000  : 

2.000 

1  noo 

l.ono  i 

2.000  1 

2.000 

2.000 

1  000 

2  mo 
1.000 
2  mo 
2  000 
2  'TOO 
1.000 
2.000  j 
1.000 

2  100 
2.000 
1,000 
1.000 
2.000 
1.000 
2.001 
1.000 
2.000 
2.000 
1. 000 


kugust  1,  1925 


MOVING   PICTURE  WORLD 


(Conttnucd  from  preceding  page) 

Kind  ot  Picture 


Review.  Feet 


FILM  BOOKING  OFFICES  OF  AMERICA 


foman  Who  Sinned  (Busch)   Society  drama   

hundering  Hoofs  (F.  Thomson)  ,.A  Western   ..Dec.  6. 

itepping  Lively  (R.  Talmadge)   Comedy  drama   »  

iie's  Greatest  Game  (J.  Walker)    Baseball  epic   Oct.  U. 

lillionaire  Cowboy  (M.  B.  Flynn)    Western   

rokeo  Laws  (Mrs.  W.  Reid)  ..,  Drama   Jan.  31. 

heap  Kisses  (all-star)    Ja«  drama   Nov. 

o-Getters  Series   Thrill  comedy   „  Oct. 

langerous  Flirt  (Evelyn  Brent)   Drama   Dec. 

liss  in  the  Dark  (Vaughn)  Go-getters   Dec. 

In  The  Stroke  of  Three  (Harlan)   Drama   Dec. 

rigger  Fingers  (Bob  Custer)    Tex.  Ranger   Dec. 

oing  of   Cumming    Go-Getters   Dec. 

aughing  at  Danger  (R.  Talmadge)    Thrill  drama   ...Tec. 

ir  Hawk   (Al   Wilson)    Airplane  dr  Dec. 

Vho's  Hooligan?    Go-getters   Dec. 

leebie  Jeebies  (Aubrey)    Comedy   Dec. 

Jk  Stocking  Sal  (Brent)    Underworld  dr  Jan. 

feat  ot  Hot  Dog  (Stan  Laurel)   Comedy   Jan. 

O-Gun  Man   (Lefty    Flynn)  Outdoor  melo  Jan. 

lashing  Spurs  (Bob  Custer)  Outdoor  melo  Jan. 

outh  and  Adventure  (R.  Talmadge)  Outdoor  melo  Jan. 

leeping  Cutie  Go-Getters   Jan. 

[idnight  Molly  (Evelyn  Brent)   Crook  drama   Feb. 

ange  Terror  (Bob  Custer)  Western   Feb. 

loud   Rider   (Al    Wilson)  Airplane-thrill   Feb. 

mraie's    Millions    (R.    Talmadge)  Athletic-stunts   Feb. 

arisian  Nights  (Hammerstein-Tellegen). .  Drama   Mar. 

Welcome  Granger  (Vaughn)  Pacemakers   Mar. 

elp<ng  Hand  (Aubrey)  Comedy   Mar. 

reed  of  the  Border  (Lefty  Flynn)  Western   Mar. 

ove's  Bargain  (Marjorie  Daw)   Drama   Mar.  21. 

aptain  Kidd   ....Bras'  cartoon   Mar.  21. 

car  Marian  (Yakima  Canutt)  Western   Mar.  28. 

alloping   Vengeance   (Bob  Custer)  Texas  Ranger  dr  Mar.  28. 

e  Who  Gets  Kapped  (Vaughn)  Pacemakers   Mar.  28. 

brbidden  Cargo  (Evelyn  Brent)   Melodrama   Apr.  4. 

U.  West  (Lefty  Flynn)  Western   April  11. 

hat  Devil  Quemado  (Thomson)  Thrill   western  Apr  18. 

>rton  of  the   Goofies  Pacemakers   Apr.  18. 

ilies  of  the  Streets  (V.  L.  Corbin)  Hum.   Int.  melo  Apr.  25. 

/hite  Fang  (Strongheart-dog)   Drama   ..h...  May 

earing  Through  (R.  Talmadge)   Stunt   melodr  «^y...May 


reat  Decide   Pacemakers   ..May 

aat  Male   Pacemakers        .May 

exas  Bearcat  (Bob  Custer)  Western    drama  '.  Z~. .....  May 

peed  Wild   (Flynn)  Melodrama   May 

lias  Mary  Flynn  (Brent)  Regeneration    melo  May 

rusilla   With  a   Million    (Mary  Carr)  Human   Interest   dr  June 

ighting  Demon   (R.   Talmadge)  Thrill    drama  June 

hree  Bases  East  Pacemakers   June 

fhite  Thunder  (Yakima  Canutt)  Western   June  13.. 

Marriage  Fails—?  (Logan-Brook)  Domestic  drama   June  13.. 

avy  Blue  Days  (Stan   Laurel)  Comedy   June  13.. 

audit's  Baby  (Fred  Thomson)  Western  comedy  drama  lune  20.. 

nooth  as  Satin  (Brent)  Crook  drama   July  4.. 

uman  Tornado  (Canutt)  Action   western  July  4.. 

he  Bloodhound  (Bob  Custer)  Mounted  police   July  11.. 

hat  Man  Jack  (Bob  Custer)   Action   western   July  25.. 

he  Sleuth  (Stan  Laurel)   Comedy   July  25.. 

/hat    Price   Gloria?   Pan-makers   July  25.. 


.  6.102 
.  5,033 
.  5,317 
.  7,010 
.  4,841 
.  6.413 
6,538 
2,000 
5,297 
2,000 
6,767 
4,775 
2,000 
5,442 
5,000 
2,000 
2,000 
5,367 
2,000 
4,522 
5,068 
5,525 
2,000 
6.000 
4,738 
5,070 
5,167 
6,278 
2,000 
2,000 
4,930 
6,000 
.  1,000 
.  6,020 
.  5,005 
.  2,000 
.  4,850 
.  5,000 
.  4,720 
.  2,000 
7,216 
5,800 
4,714 
2,000 
2,000 
4,770 
4,700 
5.550 
7,391 
5,470 
2.000 
4,550 
6,000 
2,000 
5,291 
6.043 
4,472 
4.800 
5.632 
2.000 
2.000 


FIRST  NATIONAL 


.June  14. 


ta  Hawk  (all-star)  Romantic  drama  .... 

hose  Who  Dance  (Ince  prod.)  Drama   

Thite  Moth  (LaMarr)   Drama     June 

rfect  Flapper  (C.  Moore)   Comedy   June 

df-Made  Failure  (B.  Alexander)   Comedy   June 

or  Sale  (all-star)   Drama   July 

orn  Rich  (C  Windsor)   Society  drama   Dec. 

ingle  Wives  (C.  Griffith)   Society  drama   Aug. 

irl  in  the  Limousine  (Sermon)   Farce  comedy   Aug. 

lirting  With  Love  (C.  Moore)   Comedy   Sep. 

i  Hollywood  With  Potash  and  Perlmutter 

l(all-atar)   Comedy   Sep. 

lusbands  and  Lovers  (all-star)   Dom.  drama   Nov. 

Badonna  of  the  Streets  (Nazimova)   Drama   Oct. 

arnish  (all-star)   Comedy-drama   

ler  Night  of  Romance  (C.  Talmadge)   Comedy   Dec 

a  Every  Woman's  Life  (all-star)   Drama   Nov. 

andra  (LaMarr)   ..Drama   Dec. 

Classmates  (R.  Barthelmess)   Drama   Nov. 

fhristine  of  the  Hungry  Heart  (Vidor)  ....Drama   Nor. 

Urat  Watcher  (Glenn  Hunter)   Drama   Oct. 

[ore's  Wilderness  (Griffith)  Drama   Dec. 

|o  Big  (C.  Moore)    Drama   Jan. 

I  I  Marry  Again  (Doris  Kenyon)   Drama   Jan. 

pie  Tongues  (Marmont)   Comedy-drama   Dec. 

rundown  (all- star)   Western  epic   Oct. 

Fne  Only  Woman  (N.  Tadmadge)   Domestic  dr  Nov. 

Pier  from  Hollywood  (Nilsson  Stone- Astor)  Heart  interest   Dec. 
rivolous  Sal  (O'Brien-Busch- Alexander). .  Western  melo.   Jan. 

ft  Thief  in  Paradise  (Doris  Kenyon)  Melodrama   Jan. 

ks  Man  Desires  (Sills-Dana)  Melodrama   Jan. 

Enticement  (Mary  Astor)   Drama   Feb. 

fhe  Lady  (Norma  Talmadgev   Emotional  dr  Feb. 

ler  Husband's  Secret  (Moreno- Miller)  Sentiment-dr  Feb. 

Duo  Vadis  (Emil  Jennings)  Special   Feb. 

Lost  World  (Conan  Doyle  story)  Special   Feb. 

Hew  Toys   (Bart'.:rlmess)  Comedy-drama   Feb. 

Playing  With  Souls  (Jacqueline  Logan)... Drama   Mar. 

One  Year  to  Live  (Pringle)  Drama   ™»r. 

Learning  to  Love  (C.  Talmadge)  Comedy-dr  Mar. 

Beart  of  a  Siren  (La  Marr)   Drama   Mar. 

pally   (C.  Moore-Leon   Errol)  Stage  success   Mar. 

Declasse  (Corinne  Griffith)   .Society  dr   Apr. 

Dne  Way  Street  (Lyon-Nilsson)   Society  dr    Apr. 

Wy  Son    (Nazimova)  Emotional  dr  Apr 

f  Want  My  Man  (Sills-Kenvon'i  Drama   Anr 

Hia  Supreme  Moment  (B.  Sweet)  Romantic   dr  Act 

phtckie  (MackailH   Drama   Mav 

poul  Fire  (Barthelmess)  Emotional   dr  May 

rhe  Talker   (Nilsaon-Stone)  Human  Interest  dr  Way 

Necessary    Evil    (Lyon-Dana)  Drama   Wav 

|Tust  a  Woman  (Windsor-Tearle^  Drama    ...Tune 

Desert   Flower  (C.  Moore)  Comedy   drama   June 


11,527 

,  7,512 
6,571 
7,030 

.  7,285 
7.304 

.  7,389 
7.526 
5,260 
f.926 

6,685 
,  7.822 

7,674 

6.907 
.  7,211 

6.298 

7,905 
.  6,923 
.  7,678 
.  7,530 
.  7,037 
.  8,562 
.  7  .401 
.  5  447 
.  8.641 
.  6,770 
.  6,967 
.  7,307 
.  7,231 
.  7.649 
.  6.224 
.  7,357 
.  6.150 
.  8,745 
.  9.700 
.  7.811 
.  5.831 
.  6.064 
.  6.099 
.  6.700 
.  8.636 
.  7.869 
.  5.6O0 
6.552 
.  6171 
.  6.565 
.  7.600 

.  8.262 
.  7.861 
.  8.307 
«.t« 

.  6.837 


White  Monkey  (Lai 
Making  of  O'Malley 
Lady  Who  Lied  (Sto 
Marriage  Whirl  (Cor 


577 

Kind  of  Picture 

Review. 

6,121 

7,496- 

 July  18. 

7,111 

Drama   

 July  25. 

.  7,672 

FOX  FILM  CORP. 


A  Man's  Mate  (Gilbert)   Drama   Apr. 

Circus  Cowboy  (Jones)   Western  drama   May 

Trouble  Shooter  (Mix)   Western  drama   May 

Lone  Chance  (Gilbert)   Western  drama   May 

When  Wise  Ducks  Meet   Comedy   May 

Western  Luck  Qones)  Comedy-drama   June 

Magic  Needle   "Etching"   June 

Romance  Ranch  (Gilbert)   Comedy-drama   July 

Heart  Buster  (Mix)  Comedy-drama   July 

Beaten  Gold   Educational   July 

Against  All  Odds  (Jones)   Comedy-drama   Aug. 

Pain  as  You  Enter  (Moran)  Comedy   Aug. 

That  French  Lady  (Mason)   Comedy-drama   Aug. 

Man  Who  Came  Back  (special)   Drama   Sep. 

It  Is  the  Law  (all-star)   Drama   Sep. 

Dante's  Inferno  (special)  Drama   Oct. 

Cyclone  Rider  (all-star)   Drama   Sep. 

Last  of  the  Duanes  (Mix)  Drama   Aug. 

Iron  Horse  (special)  Railway  drama   Sep. 

The  Fool  (all-star)  Drama   Apr. 

Oh,  You  Tony  (Mix  and  Tony)   Comedy-drama   Sep. 

Winner  Take  All  (Jones)   „.  Comedy-drama   Oct. 

Hearts  of  Oak  (all  star)   Drama   Oct. 

Great  Diamond  Mystery  (Mason)   Comedy-drama   Nov. 

Warrens  of  Virginia  (all-star)   Drama   Nov. 

Rambles  of  a  Raindrop   Instructive   Sep. 

Daughters  of  the  Night  (all-star)  Modern    drama  Dec. 

Painted  Lady  (Mackaill)  Modern    drama  Oct. 

Jerusalem    Today   Instructive   Oct. 

Last  Man  on  Earth  Novelty  special  Dec. 

Gold    Heels  Race  track  dr  Feb. 

Flames   of   Desire  Love  drama  

The  Dancers   Drama   Jan. 

The  Folly  of  Vanity   Dramatic  fantasy   Feb. 

Teeth  (Mix-Tony  Duke)  Western  drama   Nov. 

Darwin   Was  Right  Monkey  novelty  com  Nov. 

In  Love   With   Love  Comedy    drama  Jan. 

Hunting  Wild  Animals  in  Hollywood  Novelty  

Honor  Among  Men  (E.  Lowe)  Romance-drama   Oct. 

Unreal  News  4  Novelty   Oct. 

Van  Bibber  Series   Polite  com  Oct. 

Age  of  Oil  Educational   Nov. 

Deep  Sea  Panic  (Parrolt)   Comedy   Nov. 

Nickle   Plated  West   Sunshine  comedy   Nov. 

The  Bull  Fight   Educational   Nov. 

My  Husband's  Wives  (Mason  Washburn). .  Comedy  dr  Nov. 

Paul  Jones,  Jr  Van  Bibber  com  Nov. 

Finger  Lakes   Instructive   Nov. 

Brass  Bowl  (Edmund  Lowe)   Adventure  dr  Nov. 

Stolen  Sweeties  (Monkeys)   -..Comedy   Nov. 

Salt  of  the  Earth  Educational   Nov. 

Gerald  Cranston's  Lady  (James  Kirkwcod).  Domestic  dr  Dec. 

Masked  Marvel  (Parrott)   Comedy   Dec. 

The  Roughneck  (George  O'Brien)   Melodrama    Dec. 

The  Burglar   Van  Bibber   Dec. 

Man  Who  Played  Square  (Jones)  Western    drama   Dec. 

Deadwood  Coach  (Mix)   Western  drama   Jan. 

Trouble*  of  a  Bride   Melodrama   Dec. 

Dick  Turpin  (Mix)   English    drama   Feb. 

Arizona  Romeo  (Jones)   Western  drama   Jan. 

Curlytop  (Mason)   Melodrama   Jan. 

Stardust  Trail  (Mason)   Melodrama   Mar. 

Scuttlers  (W.Farnum)   Western  drama   

Movie-Mad  Maid  (Babe  London)   Slapstick   Dec. 

Roaring  Lions  at  Home   Sunshine  com  Jan. 

Uncommon  Clay   Educational   Jan. 

Up  On  the  Farm  (Lee  Moran)   Comedy   Jan. 

The  Violin  Speaks   Educational   Jan. 

Dangerous  Curves   Comedy   Jan. 

Milk  Bottle  Bandits   Comedy   Jan. 

Ports  of  Call  (E.  Lowe)  ...Regeneration  dr  Jan. 

Sleep  Walker  (Sid  Smith)  Comedy   Jan. 

Hell-Roaring   Range  Educational   Jan. 

Corsica  the  Beautiful   Educational   Jan. 

Nobody  Works  But  Father   Slapstick   Feb. 

Trail  Rider  (Jones)  Western   Feb. 

Man  Without  a  Country  (all-star)  Special   Feb. 

Scarlet  Honeymoon  (Shirley  Mason)  Romantic  com.  dr  Mar. 

Mysterious  Stranger   Comedy   Mar. 

Riders  of  the  Purple  Sage  (Mix)   Western   Mar. 

House  of  Flickers  Imperial  com  Mar. 

Gold  and  the  Girl  (Jones)  Western   Mar. 

Amateur  Detective  Van  Bibber   Mar. 

Hunted  Woman  (Seena  Owen-Earl  Schenck)Curwood  dr  Apr. 

Butterfly  Man  (Sid  Smith)   Comedy   Apr. 

From  Mars  to  Munich   "arieties"   Apr. 

Marriage  in  Transit  (E.  Lowe)  Secret  service  dr  April 

Where  the  Waters  Divide  „  "Varieties"   Apr. 

Rainbow  Trail  (Mix)   Zane  Gray  westn  May 

She  Wolves  (Rubens-Mulhall)   Drama   May 

Neptune's  Stepdaughter   Comedy   .May 

Wings  of  Youth  (Bellamy-Clayton)   Modern  life  dr  May 

Concerning   Cheese   Varieties   May 

Kiss   Barrier   (Lowe)  Romantic  drama   May 

White  Paper  Varieties   May 

°apa's  Darling  Sunshine  comedy   May 

Scandal  Proof  (Shirley  Mason)  Drama   Tune 

Scientific    Husband  Sunshine  comedy   June 

Everyman's  Wife  (Hammerstein-Rawlin- 

son)  Domestic  drama   June 

Honeymoon  Limited  (Lee  Moran)  Comedy   June 

METRO-GOLDWYN 

Fool's   Awakening    (Ford)  Drama   Feb. 

Man  Life  Passed  By  (Marmont)  Drama   Mar. 

Thy  Name  Is  Woman  (LaMarr)  Drama   Mar. 

Uninvited  Guest   (Tolley)  Drama   Mar. 

Happiness  (L.  Taylor)  Comedy-dr  Mar. 

Women  Who  Give  (all-star)  Sea  drama  Mar. 

Boy  of  Flanders  (Coogan)  Comedy-dr  Apr. 

Shooting  of  Dan  McGrew  (all-star)  Drama   Apr. 

Sherlock.   Jr.   (Keaton)  —  Comedy   Mav 

4rab   fNr>var^»- Terry)   r*-«ma   T.,i, 

"read  (a11-«t»»*    Hrama   Ana 

Teas  of  D'Urbervillea  (Sweet)  Drama   Aug. 


5,812 
6,400 
5,702 
4,385 

2,000 
5,000 
1,000 
4,471 
4,500 
1,000 
4,899 
2,000 
5,470 
8,273 
6,89£ 
5,480 
6,672 
6,942 

11.41V 

9,500' 
6.302 
5,949 
5,336 
5,096- 
6.535 
1.00U 
5,701 
6,936 
1,001 

6.O20 
5,438 
6.f>56 
5,250 
6,190 
4.992 
5,677 

4,960 
2,100 
2,000 
75ft 
2,000 
2,000 
1,086 
4,509 
2,006- 
1,000 
5,861 
2,000 
1.00C 
6,074 
2,000' 
7,619 
2,000 
6,700' 
6,346 
4.915 
6,716 
4,694 
5,828 
4,686 
4,686 
2,000 
2,000 
1,000 
2,000 
1,000 
2,000 
2,000 
5,500 
.2,000 
1,000 
1,000 
2,000 
4,752 
10,000 
5,080 
2,000 
5,57* 
2000 
,  4,512 
.  2,000 
4,954 
2,000 
1,000 
4,800 
,  1,000 
5,251 
5,783 
2,000 
5,340 
1,000 
.  5.000 
.  1.000 
2.000 
.  4.400 
.  2.000 

.  4,365 
.  2,000 


16..  5.763 
1..  6.459 
I.,  9.087 
8..  6.145 
8..  7.414 
22..  7,500 
5..  7.018 
12.  6.318 
17..  4.065 
1»  6.71(1 
7...  «.72f 
9..  7,736 


578 


MOVING    PICTURE  WORLD 


August  1,  1925 


,Cont\nu*d  from  prtctatng  pat*) 

Kind  of  Picture  *eview.  Feet 

Little  Robinson  Crusoe  (Coogan)  Comedy-dr  Aug-  16.  ■  6,126 

Broken   Barrier*  (all-star)  Drama   Aug.  16..  5717 

Tree  As  Steel  (all-star)  Drama   Jun.   28..  6,454 

Revelation   (Dana)   Drama   July    5..  8,752 

Recoil  (Blythe- Hamilton)   Drama   July   12..  7,089 

Wine  of  Youth   (all  star)  Drama   July  26..  6,805 

Along   Came   Ruth    (Dana)  Comedy- dr  Aug.    2..  5,161 

Red    Lily    (Bennett- Novarro)  Drama   Aug.  16..  6.975 

Sinners   in   Silk   (Menjou-Boardman)  Drama   Aug.  30..  5750 

Circe,   The    Enchantress   (Murray)  Drama   Sep.   13..  6,882 

His   Hour   (Pringle)  Drama   Sep.   20. .  6.300 

One  Night  in  Rome  (L.  Taylor)  Comedy-dr  Sep.   27..  5.883 

Navigator    (Keaton)  Comedy   Sep.    13..  £.153 

Bandolero  (all  star)  Drama   Oct.    11..  6,904 

Great  Divide  (all  star)  Drama   Feb.  21..  7,811 

The  Snob  (all  star)  Drama   Nov.    8..  6,513 

He  Who  Gets  Slapped  (Chancy)  Drama   Nov.  15..  6.613 

Rag    Man    (Coogan)  Comedy-dr  Mar.  14..  5,908 

Silent  Accuser  (Peter,  the  Great)  Dog  drama   Mot.  22..  5,883 

So  This  Is  Marriage  (all  star)  Comedy-dr  Jan.     3..  6,300 

Beauty   Prize    (Dana)  Comedy-dr  Oct.   11..  5750 

Ben  Hur  (special  cast)   Drama   

Merry    Widow    (Murray)   Comedy-dr  

Married  Flirts  (all-star)   Drama   Oct.    25..  6.765 

Romola  (Lillian  Gish)   Famous  novel   Dec  13..12,y74 

Greed  (Von  Stroheim  prod.)  Special   Dec.  20.. 10,067 

Chu-Chin-Chow  (B.  Blythe)   Spectacle   Feb.  21..  6,408 

Wife  of  the  Centaur   Drama   Jan.  17..  6,586 

Dixie  Handicap   (Windsor- Keenan)   Drama   Jan.    10..  6.905 

Cheaper  to  Marry  (All  Star)   Drama  Feb.  14..  5,921 

Excuse  Me  (Shearer-Nagel)   Farce-comedy   Feb.     7..  5,064 

Monster   (Chaney-Olmsted)  Weird  com-dr  Mar.    7..  6,435 

Daddy's  Gone  a  Hunting  (Mannont)  Pathos  drama  . ..  Mar.    7..  5,851 

Lady  of  the  Night  (Norma  Shearer)  Underworld  dr.   ....Mar.  14..  5.441 

Denial  (Claire  Windsor)   Drama   Mar.  21..  4,791 

Seven  Chances  (Keaton)  Comedy   Mar.  28..  5,113 

Confessions  of  a  Queen  (Terry-Stone)   Mythical  romance   Apr.    4..  5,809 

Way  of  a  Girl  (Boardman)  Thrill -comedy   April  11..  5,000 

Man  and  Maid  (Lew  Cody)  Elinor  Glyn  prod.  Apr.  18..  5^307 

Proud  Flesh  (Eleanor  Boardman)  Romantic  com  Apr.  25..  5,770 

Prairie  Wife  (Rawlinson-Devore)  Domestic    dr  May   16..  6,487 

Zander  the  Great  (Marion  Davies)   Human  Interest   May   16..  6,844 

Sporting   Venus   (Sweet)  Romantic   drama   May  23..  5,958 

White  Desert  (Windsor-O'Malley)  Snow-R.R.  drama   July  18..  6.464 

Pretty    Ladies  (Pitts-Moore-Pennington). .  Human  int.  dr  July  25..  5^828 

PARAMOUNT 

Lily  of  the  Dust  (Negri)  drama   Sep. 

The  Female  (Compson)  Society  dr  Sep. 

Merton  of  the  Movies  (Hunter)  Travesty   Sep. 

Sinners  in  Heaven  (Daniels- Dix)  Drama   Sep 

Open  All  Night  (all  star)  Demestic  dr  Sep! 

Feet  of  Clay  (C  DeMille  prod.)  Drama   Oct, 

Alaskan    (Meighan)  Drama   Sep. 

Her  Love  Story  (Swanson)  Romance  dr  Oct. 

Story  Without  a  Name  (Ayres-Moreno)  Prize   title  Oct. 

Dangerous  Money   (Daniels)  Comedy-dr  Oct. 

Border  Legion  (Moreno)  Drama   Not 

Worldly  Goods  (Ayres)  Drama   Nov'. 

Fast  Set  (Compson-Menjou)  Domestic  dr  Nov 

Forbidden  Paradise  (Negri)  Drama   Nov" 

Sainted  Devil  (Valentino)  Drama   ry  ' 

City  That  Never  Sleeps  (Cruze  prod.)  Mother-love  melo  Qct 

Manhattan  (Dix)   Romantic  com  jjov 

Garden  of  Weeds  (Compson)   Drama   jjov 

Wages  of  Virtue  (Swanson)   Drama   Dec 

Tongues  of  Flame  (Meighan-Love)   Melodrama   j)  ' 

North  of  36  (Torrence-Holt- Wilson)   Historic  romance   

Argentine  Love  (Daniels-Cortez)   Spanish  romance    Ts 

-         —      / n . tj  \  Ti^         „i  •  J« 


6.. 
13.. 
20.. 
20.. 
20.. 
4.. 
27.. 
11.. 
18.. 
25.. 
1.. 
15- 
29.. 
29.. 
6.. 
11.. 
8.. 
15.. 
6.. 
27.. 
13.. 
3 


Peter  Pan  (Betty  Bronson)   Barrie  classic   j,  "  ,  ,« 

Locked  Doors  (Compson)   Original  story   jaD/ 

Tomorrow's  Love  (Ayres)   Divorce  com-dr  jan' 

East  of  Suez  (Negri)   Drama   jan| 

Miss  Bluebeard  (Daniels)   ....The  stage  success   Feb. 

Golden  Bed  (LaRocque)   Drama  of  classes   Jan. 

Man  Must  Live  (Dix)   Newspaper  romance   Feb. 

Coming  Through  (Meighan)   New  type  Meighan  story. .Feb 

The  Devil's  Cargo  (Starke)   Drama  of  Old  California ..  Feb! 

Top  of  the  World  (Nilsson-Kirkwood)  Africa  and  England   Feb!  28 

The  Swan  (Menjou -Howard)   Stage  success  «  Mar.  M*" 

Contraband  (Wilson-Noah  Beery)   Bootleg  drama   Apr. 

Madame  Sans  Gene  (Swanson)   World  Famous  drama   May 

Thundering  Herd  (Holt-Wilson)  Buffalo  stampede   Mar 

Forty   Winks  (Dana-Roberts-Griffith)  Comedy   ,  Feb 

Goose  Hangs  High  (Cruze  production)  Typical   Mar 

:New  Lives  for  Old  (Compsou)  Drama   Mar 

Salome  of  the  Tenements  (Jetta  Goudal) ...  Drama   !"Mar 

Too  Many  Kisses  (Richard  Dix)  Comedy   ".'.'.'.'..Mar 

Dressmaker  From  Paris  (Leatrice  Joy)...  Drama   !..Mar 

Air  Mail   (feature  cast)  Melodrama    '."'.Mar!  2s" 

Grass   Drama   April  II*' 

Sackcloth  and  Scarlet  (Alice  Terry)  Drama    Anrfl  n" 

Men  and  Women  (Dix)  Feature   .'-".'.' April  11  ' 

iKjss  in  the  Dark  (Menjou)  Romantic  com  Apr  18." 

Charmer   (Pola   Negri)  Romantic  dr   Am- 

Code  of  the  West  (Moore- Bennett)  Westn   Rom.    com...    ""  Aor 

Adventure   (Moore-Starke-Beery)   Jack  London  dr  ""Mav 

Crowded  Hour  (Bebe  Daniels)   Drama    \tt 

Night  Club  (Raymond  Griffith)  Farce-comedy  .'.  '. \fVL 

c.wv  P,,nrh   iRirh.rd   Dix)  Comedy-drama  .    '    'L^LlxtZZ  »i" 


18.. 
25. 

2.. 

9.. 


.Shock   Punch  (Richard 

"Welcome  Home  (Cruze  Prod.)  Do 


Old  Home  Week  (Meighan 


roa-)  Domestic  com-dr   Maf 

>  Comedy   Jmfe 


30.. 
6.. 


Any  Woman  (Sjtar  cast)  Comedy  drama   Tim-  i* 

Little  French  Girl  (Mary  Brian)  Drama     t""°  H" 

Are  Parents  People?  (Betty  Bronson)  Domestic  problems Tun-  in" 

Eve's  Secret  (Betty  Compson)  Romantic  drama  T.,n.  on" 

n.„,.,.-  —  rr„,„»K,^i,  /,n    June  zu. . 


4.. 


Beggar  on  Horseback  (all  star)  Imaginative   !!!!!!!      Tune  20 

Manicure  Girl  (Daniels)  Drama  T„n-  %y 

Lost-A  Wife  (Menjou)  Sophisticated    com'.'. Tulv 

Light  of  Western  Stars  (Holt)  Vivid  west  dr   '     Tulv  < 

Paths  to  Paradise  (R.  Griffith)  Whirlwind  comedy  ........July  11 

Grounds  for  Divorce  (Vidor)  Drama   ■■•!!!    July  11  " 

Lucky  Devil  (Richard  Dix)  Auto  race  comedy..! Tnlv  in" 

flight  Life  of  New  York  (All-star)   Come.lv-drama    .  "  Tu  v 

Marry  Me  (Vidor)   Small  town  idyl  .'.'!.'!.'!  July  25" 


6.811 
6,167 
7,655 
6.621 
6.881 
9741 
6,736 
6,736 
5,912 
6,864 
7,048 
6.055 
6,574 
7,000 
8,633 
6.097 
6,415 
6.230 
7.093 
6.763 
7.908 
5,970 
9,593 
6.221 
5,903 
6,821 
6,453 
8.584 
6.116 
6,522 
7,980 
7,167 
5,889 
6,773 
9,994 
7,187 
6.293 
6.186 
6796 
7,017 
5750 
7.CS0 
S.W 
6.000 
6732 
6,223 
5,767 
6,076 
6,777 
6.602 
6,558 
5,721 
6.151 
5,909 
6.780 
5,963 
5,628 
6,586 
6,205 
6,874 
5.959 
6,420 
6.850 
6,741 
5.692 
5.935 
6.908 
5.526 


.fcep. 
.Sep. 
.Sep. 
.Sep. 
.Oct. 
.Oct. 
.Oct. 
.Oct. 
.Oct. 
.Oct. 
.Oct. 
.Oct. 
.Oct. 
.Oct. 
.Oct. 
.Oct. 
.Nov. 


Kind  of  Picrara 

PATHE 

Luck  of  the  Foolish   Harry  Langdon  ... 

Outdoor  Pajamas   .Charles  Chase  .. 

Three  Foolish  Weeks   Ben  Turpin   

In  Good  Old  Summertime   Terry  cartoon   

Danger  Lure   Sport  light   , 

Dixie   Chronicles   

Goofy  Age  (Glenn  Tryon)   Comedy  

10  Scars  Make  a  Man  (Allene  Ray)   Serial   

Black  Magic   ,  Terry  cartoon   

Sporting  Rhythm   Sportlight   

Riders  of  the  Purple  Cow   Sennett  com  

Every  Man  for  Himself   Our  Gang   

Hot  Water  (Harold  Lloyd)   Feature  com  

On  Leave  of  Absence   Detective   

Bungalow  Boobs  (Chase)   Comedy   

Sky  Plumber  (Arthur  Stone)   Comedy   

Galloping  Bungalows   Sennett  com  

Stunts   Sportlight   Nov. 

Hot  Stuff   Spat  family   Nov. 

Cat  and  the  Magnet   Terry  cartoon  Nor. 

Fast  Company   Our  Gang   Nov. 

She  Knew  Her  Man   Terry  cartoon   Nov. 

Gridiron  Glory   Sportlight   Nov. 

Love's  Sweet  Piffle  (R.  Gravea)   Comedy   ....Nov. 

Are  Blond  Men  Bashful?  (Stone)   Comedy   Nov. 

Out  of  the  Storm   Detective   Nov. 

Good  Old  Circus  Days  Terry  cartoon  Nov. 

All  Wet  (Chase)   Comedy   Nov. 

Deaf,  Dumb  and  Daffy   Spat  Family   Nov. 

Cannon- Ball   Express   Sennett  com  Nov. 

Champions  Sportlight   Nov. 

Lumber  Jacks   Terry  cartoon  Nov. 

White  Sheep  (Glenn  Tryon)   Special  dr  Dec 

Feet  of  Mud  (Sennett  cast)  Comedy   Dec. 

Meet  the  Missus  (Tryon)   Comedy   Dec. 

Bucking  the  Bucket  Shop     Detective  series   Dec. 

She's  In  Again  Terry  cartoon   Dec. 

Mysterious  Mastery  Our  Gang   Dec 

Off  His  Trolley  (R.  Grave*)   Sennett  com  Dec 

Noah's  Athletic  Club   Terry  cartoon   Dec 

Just  a  Good  Guy  (Stone)   Comedy   Dec 

Royal  Raza  'Oik)   Comedy   Dec. 

Mysteries  of  rid  Chinatown   Terry  cartoon   Dec. 

Nature's    Rouge   Sportlight   Dec. 

Rubber    Neck   Spat  Family   Dec. 

Bull  and  Sand   Sennett  comedy   Dec. 

Invaders   Sportlight   Dec. 

Down   on   the   Farm   Terry  cartoon   Dec. 

The  Sea  Squawk   Sennett  com  Jan. 

On  the  Ice   Terry  cartoon   Jan. 

Galloping  Hoofs  (Allene  Ray)   Serial   Jan. 

Wages  of  Tin  (Tryon)   Comedy   Jan. 

Rat's  Knuckles  (Chase)   Comedy   Jan. 

Rough  and  Tumbling   Sportlight   Jan. 

Our  Game  Pup   Terry  cartoon   Jan. 

The  Big  Town  (Our  Gang)   Comedy   Jan. 

Plumber  (Graves)   Comedy   Jan. 

Wild  Goose  Chaser  (Turpin)  Sennett   Com  Jan. 

Hello  Baby   (Chase)  Comedy   Jan. 

Laugh  That  Off  Spat  Family   Jan. 

Honeymoon  Hardships   Sennett  comedy   Jan. 

Brain  and  Brawn   Sportlight   Jan. 

Boobs  in  the  Woods  (Langdon)  Sennett  comedy   Jan. 

Hold  That  Thought  Terry  cartoon   Jan. 

Fighting  Fluid  (Chas.  Chase)   Comedy   Jan. 

Beloved  Bozo  (R  Gravea)   Sennett  comedy   Feb. 

Circus  Fever   Our  Gang   Feb. 

Biting  the  Dust   Terry  cartoon   Feb. 

Transatlantic  Flight   Terry  cartoon  

Change  the  Needle  (Arthur  Stone)  Comedy   Feb. 

Family  Entrance  (Chas.  Chase)  Comedy   Feb. 

Bigger  and   Better  Jails  Terry  cartoon   Feb. 

Fisherman's  Luck  Terry  cartoon   Feb. 

A   Fox   Hunt  Spat  Family   Feb. 

Sporting    Armor  Sportlight   Feb. 

Idaho    (Vivian    Rich)  Serial   Feb. 

Water   Wagons  Sennett  com  Feb. 

His   Marriage   Wow   (Langdon)  Comedy   Feb. 

Plain  and  Fancy  Girls  (Chas.  Chase)  Comedy   Feb. 

Clean-TJp    Week  Terry    cartoon   Feb. 

Haunted  Honeymoon  (Glenn  Tryon)  Comedy   Feb. 

Raspberry  Romance  (Ben  Turpin)  Comedy   Feb. 

Neptune's  Nieces  Sportlight    Mar. 

Bashful  Jim  (Graves)  Mack  Sennett  com  Mar. 

In  Dutch  Terry  cartoon   Mar. 

Dog  Days  Our  Gang   Mar. 

Percy  (Charles  Ray)  Typical  dr.   Mar. 

Should  Husbands  Be  Watched  Comedy   Mar. 

Hard  Boiled  (Chase)   .....Comedy   Mar. 

Tungle  Bike  Riders   Terry  cartoon   Mar. 

Excuse  My  Glove   Spat  Family   Mar. 

Giddap  (Billy  Bevan)   Comedy   Mar. 

Traps  and  Troubles  Sportlight   Mar. 

Pie  Man   Terry  cartoon   Mar. 

Zowiel   Stf reoskopik   Mar. 

At  the  Zoo  Terry  cartoon   Mar. 

Is  Marriage  the  Bunk?  (Chase)  Comedy   Mar. 

Plain    Clothes    (Langdon)  Comedy   Mar. 

Sailor   Papa   (Tryon)  Comedy   Mar. 

Breaking  the  Ice  (Graves)   Comedy   Apr. 

Love  Bug   Our  Gang   Apr. 

Housing  Shortage   Terry  cartoon   Apr. 

Marriage   Circus   (Turpin)  Sennett  com  April 

Bad   Boy   (Chase)  Comedy   April 

Are  Husbands  Human?  (Findlayson)  Comedy   April 

Sunken  Silver  (Ray-Miller)  Serial   Apr. 

Lion's  Whiskers  Sennett    com  Apr. 

Hold  My  Baby  (Glenn  Tryon)  Comedy   Apr. 

S-O-S   Terry  cartoon   Apr. 

Adventures  of  Adenoid  Terry  cartoon   Apr. 

Deep  Stuff  Terry  cartoon   Apr. 

Beauty   Spots  Snortlisrht   Apr. 

Remember  When  (Langdon)  Comedy   Apr. 

Shootin'  Injuns   Our  Gang  com  May 

Big  Red  Riding  Hood  (Chase)   Comedy   Way 

Snorting  Judgment   Sportlight   May 

He  Who  Gets  Smacked   Sennett  comedy   May 


Fee. 


2,000 
2,000 
2,000 
1,000 
1,000 
3,000 
2.000 

1.000 
1,000 
2,000 
2,000 
5,000 
2,000 
1.000 
2,000 
2,000 
1,000 
2,000 
1,000 
2,000 
1,000 
1.000 
2.000 
2,000 
2,000 
1,000 
1,000 
2,000 
2000 
1,000 
1.000 
6.091 
2,000 
2,000 
2.000 
1,000 
2.000 
2,000 
1,000 
2.000 
1,001' 
1,000 
1.000' 
2,000' 
2,000' 
1,000' 
1,000' 
2,000' 
1,000' 

2,000' 

1,000' 

1,000' 

1,000' 

2.000> 

2,000' 

2,000' 

1.000' 

2.000' 

2.000' 

1.000' 

2.000' 

1.000' 

1.000' 

?  009' 

2.'000' 

1,000' 

1.000 

2.000 

1.001 

1.001 

1.000' 

2.000' 

1.000' 

10  ep. 
2.000' 
2.000 
1.000 
1.000' 
2.000 
2.000 
1.000 
2.000 
1,000 
2.000 
6.000 
1.000 
2,000 
1.000 
2.000 
2,000 
1,00* 
1.000 
1.001 
1,000 
1,000 
2,000 
1000 
2.000 
2.001 
1.000 
2.000 
2,000 
1.000 

.  lOep 
2.000 
2.000 
1.000 
1.000 
1. 000 
1.000 
2.000 
2.000 
1.000 
1.000 
2.000 


August  1,  1925 


MOVING    PICTURE  WORLD 


579 


Rind  of  Picture 


Review,  reet 


Permanent  Waves   a.....  Terry  cartoon 

booking  For  Sally  (Chaae)   Comedy   

Grief  in   Bagdad   Comedy   

Darkest  Africa   Terry  cartoon 

Wild  Papa   Spat  Family  .. 

Skinners  in  Silk  Sennet t  com.  . 

I  Fast    Worker  Terry  cartoon 

|  Luna-cy    Stereoskopik  .. 

Tell  it  to  a  Policeman  (Tryon)  Comedy 


 Hay 

 May 

 May 

 May 

 May 

 May 

 .May 

 May 

 .  May 

I  Sure  Mike  (Martha  Sleeper)  Comedy   May 

I  Echoes  From  the  Alps  Terry  cartoon   May 

Good  Morning  Nurse  Sennett  comedy   May 

I  "Dude  Ranch"  Days  Sportlight   May 

Ask  Grandma  Our  Gang  comedy   May 

What  Price  Goofy?  (Chas.  Chase)  Comedy   June 

Horace  Greeley,  Jr.  (Langdon)  Burlesque   June 

The  Runt  Terry  cartoon   June 

Royal  Four-flush   Spat  Family   June 

Super-Hooper-Dyne  Lizzies   Sennett  comedy   June 

Riders  of  the  Kitchen  Range  Comedy  June 

End  of  the  World  Terry  cartoon   June 

Thundering  Landlords   (Tryon)  Comedy   June 

Twinkle-Twinkle   Sportlight   June 

Runaway  Balloon  Terry   cartoon   June 

Play  Ball  Allene  Ray-Miller)  Serial   June 

Official  Officers   Our  Gang  com  June 

In  the  Grease  (Jim  Findlayson)  Comedy   June 

Animal  Celebrities   Sportlight   •  June 

Isn't   Life  Terrible?    (Chase)  Comedy   July 

Wine,  Women  and  Song  Terry  cartoon   July 

Chasing  the  Chaser  (Findlayson)  Comedy   July 

Sherlock  Sleuth  (Stone)  Star  comedy   July 

The  White  Wing's  Bride  (Langdon)  Comedy   July 

Oughl   Stereoskopik   July 

Learning  How   Sportlight   July 

Daddy  Goes  a-Grunting  (Tryon)  Comedy   July 

Sneezing  Beezers   ■•  Sennett  comedy   July 

For  Love  of  a  Gal  Terry  cartoon   July 

When  Men  Were  Men  Terry  cartoon   July 

The  Freshman  (Harold  Lloyd)   College  comedy   July 

Boys  Will  be  Boys'   Our  Gang  comedy   July 

Cupid's  Boots  (Graves)   Comedy   July 

Why  Kids  Leave  Home   Sportlight   July 

Bugville  Field  Day   Terry  cartoon   July 

PRINCIPAL  PICTURES 

Listen  Lester  (all-star)  Comedy-drama   May  10. 

Daring  Youth  (Daniels)   Comedy-drama   May  17. 

Daughters  of  Pleasure  (Prevost)  Drama   .  M»T  24. 

Masked  Dancer  (H.  Chadwick)   Mystery  drama   May  31. 

Good  Bad  Boy  (Joe  Butterworth)   Comedy-drama   June  7. 

[Captain  January  (Baby  Peggy)   Sea  story   July  12. 

Helen's  Babies  <Baby  Peggy)   Comedy-drama   "•• 

Mine  With  Iron  Door  (all-star)  Adventure  drama   Dec.  27. 

Re-Creation  of  Brian  Kent   Drama  Max.  14. 


.  1,000 
.  2,000 
.  1,000 
1,000 

.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
1,000 
1,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
1,000 
1,000 
2,000 
1,000 
1,000 
10  ep. 
.  2,000 
1,000 
1,000 
2,000 
1,000 
1,000 
2,000 
2,000 
1,000 
1,000 
2,000 
2,000 
1,000 
1,000 
6,883 
2,000 
2,000 
1.000 
1,000 


6,242 
5,975 
6,000 
4.987 
5,198 
6,194 

7.800 
6,878 


Kinri    of  Pirture 

TRUART  FILM  CORPORATION 


Review 


PRODUCERS  DISTRIBUTING  CORP. 


10. 
7. 
14. 
14. 
21. 
28., 
10. 


.Oct.  25. 


Wandering  Husbands  (Lee-Kirkwood)  Drama   May 

Bold  Your  Breath  (Devore)  Thrill  com  Jun. 

Miami  (Compson)  Drama   Jun- 

Niffbt  Hawk  (Carey)  Western   Ju°- 

Lightning  Rider  (Carey)  Western   Jun- 

What  Shall  I  Do?  (Mackaill)  Drama   J00- 

Legend  of  Hollywood  (Marmont)  Drama   Jan- 

Wise  Virgin  (Miller)  Drama  ... 

Welcome  Stranger  (Vidor)  Comedy-dr. 

Ramshackle  House  (Compson)  Comedy-dr  

Barbara  Frietchie  (Vidor)  Civ.  War  dr  Oct.  11. 

Chalk  Marks  (M.  Snow)  Drama   

Bouse  of  Youth  (Logan)  Drama   

Soaring  Rails  (Carey)  Railway  dr  Oct.  25.. 

Another  Scandal  (Lois  Wilson)   ...Sex  theme  Nov.  1.. 

Another  Man's  Wife  (Lee-Kirkwood)  Drama   

Trouping  With  Ellen  (H.  Chadwick)  Comedy-dr  

Reckless  Romance  Comedy  feature  Nov.  22.. 

Siren  of  Seville  (Dean)  Drama   Nov.  29.. 

Girl  on  the  Stairs  (Miller)  Comedy-dr  

Chorus  Lady  (Livingston)  Comedy-dr  Feb.  21.. 

Cafe  in  Cairo  (Dean)  Drama   Mar.  28.. 

Flaming  Forties  (Carey)  Western   

The  Mirage  (Vidor)  Drama   

Let  Women  Alone  (OMalley-Hawley)  Drama   

Soft  Shoe*  (Carey)  Western   

Off  the  Highway  (Logan)   Drama   

Charlev's  Aunt  (Syd  Chaplin)  Farce-comedy   Feb.  21.. 

Her  Market  Value  (Ay res)  Drama   

Girl  of  Gold  (Vidor)  ...Drama   

On  the  Threshold  (all-star)  Drama   

Beyond  the  Border  (Carey)  Western   

Beauty  and  the  Bad  Man  (Star)  Western   m 

'Friendly  Enemies  (Weber  A  Fields)  Comedy  dr  May  16.. 

Crimson  Runner  (Priscilla  Dean)  Stromberg  melo.   June  13.. 

I  Silent  Sanderson   (Carey)  Cattle— gold  fields   ...June/  20.. 

Stop  Flirting  (all  star)  Light  comedy   Tunei  27.. 

Beauty  and  the  Bad  Man  (Mabel  Ballin) ..  Drama   ,  July  4.. 

Awful  Truth  (Agnes  Ayres)  Light  comedy   July  11.. 

Texas  Trail  (Carey)  Typical  western   July  18.. 

B.  P.  SCHULBERG  PROD. 

White  Man  (Joyce)   Jungle  romance   Nor.  22.. 

Triflers  (Busch-Mayo)   Paris  soc.  dr.   Dec.  27.. 

I  Capital  Punishment  (Clara  Bow)   Prison  dr  Jan.  24.. 

Boomerang  (Clara  Bow)  .„  Comedy-dr  Mar.  21.. 

.Drama   Jan.  31. 


6.300 
5JO0 
6,317 
5.115 
6,000 
6,000 
5,414 
5,951 
6,618 
6,257 
7,179 

6,669 
5,753 
7,000 
5,015 
6,452 
5,530 
6,724 
6,214 
6,020 
5,656 
5,770 


Parasite  (Bellamy-Moore-Washburn) 

Mansion  of  Aching  Hearts  (all-star)  ..Melodrama  Mar.  14. 

Go  Stra:»*t  (Star  «ast)   Drama   May  9. 

Faint  Perfume  (Seena  Owen)  Romantic  drama  Tune  27. 

My  Lady's  Lips  (Clara  Bow)   Crook  drama   July  25. 

TIFFANY  PRODUCTIONS,  INC. 

Souls  for  Sables  Society  drama   

The  Sporting  Chance  Racing  drama   

Lightnin'   Drama   

Morals  for  Men  :  Society  drama   

The  Lodge  in  the  Wilderness  Drama   

Morganson's  Finish   Drama   

Tale  of  a  Vanishing  People  Drama   

The  Travis  Cup  Drama   

The  Wrong  Coat  Drama   

The  Dumb  Head  Drama   

The  Life  of  a  Woman  Drama   


7.243 


6.288 
4,775 
4,841 
5,161 
5,794 
5.917 
4,720 


6,370 
6,626 
5.950 
6714 

5.140 
6.147 

6.107 
6.228 

6,009 


6,500 
6,500 
6,500 
6,500 
6,500 
6,500 
6.500 
6.500 
6,500 
6,500 
6,500 


Passionate  Youth  Society  drama  .... 

Marrying  Money   Society  drama   

Dollar  Down   Society  drama  .... 

Age   of   Indiscretion  Drama   

"Where  the  Worst  Begins"  Comedy   drama  .. 

The  Hurricane   Drama   

Salvage   Drama   

Romance  Road   Drama   

The   Fighting  Cub  Newspaper  drama 

NOVELTY  SERIES 

Three  in  Exile   

The  Wild  Girl  

Pals 


The  Silent  Witness  

UNITED  ARTISTS 

Dorothy  Vernon  of  Haddon  Hall  (PickforcO  Romantic  drama   May 

America  (Griffith  prod.)   Historical  drama   Mar. 

Isn't  Life  Wonderful  ?  (Dempster)   Realism   Dec. 

Thief  of  Bagdad  (D.  Fairbanks)   Fantasy   Mar. 

Salvation  Hunters  (Von  Sternberg  prod.). Symbolical  dr  Feb. 

Waking  Up  the  Town  (J.  Pickford-Shearer)  Comedy -dr   April 

Don  Q,  Son  of  Zorro  (D.  Fairbanks)  Typical.  Fairbanks   June 

UNIVERSAL 

The  Tornado  (H.  Peters}   Melodrama   Nov. 

Sweet  Dreams   Century  comedy   Nov. 

Antony  and  Cleopatra   Gysterical  History   Nov. 

Speed,  Boys  (Trimble,  Bobbles)   ....Century  (kid)   Nov. 

Oh,  Doctor  (R.  Denny)   ...Co.jedy   Nov. 

Omar  Khayyam  (Hysterical  history)  Comedy   Nov. 

Double  Cross  (Sullivan)   Drama   Nor. 

Smouldering  Fires  ( Frederick -LaPlante)  ..Drama   Dec. 

Hurricane  Kid  (Gibson)   Western   <  Jan. 

Secrets  of  the  Night  (Kirkwood-Bellamy).  Drama   Dec. 

Mad  Whirl  (May  MacAvoy)  Comedy-dr  Dec. 

Saddle  Hawk  (Gibson)   Western  dr.  Mar. 

Fifth  Avenue  Models  (Mary  Philbin)   Drama   Jan. 

Up  The  Ladder  (Valli)   Drama   Jan. 

Let  'Er  Buck  (Gibson)  Western  Jan. 

Dangerous  Innocence  ( LaPlante- O'Brien) ..  Drama   Mar. 

Man  in  Blue  (Rawlinaon-Bellamy)   Drama   .Feb. 

Taming  the  West  (Gibson)   Western   ,  Feb. 

Paul  Revere   Hysterical  histy  Dec. 

Border  Maid  (Ed  Cobb)   Drama   Dec 

Family  Row  (Messinger)    Comedy   Dec 

Present  Arms  (Wiley)   Comedy   Dec. 

Red  Age  (Sullivan)   Drama   .....Jan. 

Ponce  He  Leon   Hysterical  history   Jan. 

Prehistoric  Mao  -  <•         Hvste  icai  history      . —  Jan. 

Sign  of  the  Cactus  (Hoxie)   Western   Jan. 

Ridin'  Pretty  (Desmond- Forrest)  Western  com.-dr  Jan. 

Looking  Down  (Wiley)  .Comedy   ..Jan. 

Aggravatin'  Kid  (Messinger)  Comedy   Jan. 

Pistol  Point  Proposal  (Eddie  Polo)  Western  dr  Jan. 

Whip  Hand  (Billy  Sullivan)  Western  dr.   Jan. 

Rembrandt  Hysterical  histy  Jan. 

Last  Laugh  (Emil  Jannings)   Human  drama   Feb. 

Fighting  Ranger  (Sedgwick-Daugherty)... Serial   Feb. 

Roaring  Adventure   (Jack  Hoxie)  Western   Feb. 

Sir  Walter  Raleigh  Hysterical  Histy  Feb. 

Taming  the  East  (Messinger)  Comedy   Feb. 

Tempest  Cody's  Man  Hunt  (Walcamp) ...  Western  series   Feb. 

Seeing  Red  (Billy  Sullivan)  Cowboy  drama   Feb. 

Lost  Chord   (Bert  Roach)  Comedy  Feb. 

Nobody's  Sweetheart   (Wanda  Wiley)  Century  comedy  Feb. 

Itching  for  Revenge  (Eddie  Gordon)  Comedy   Mar. 

Kicked  About  (Gordon)  Comedy   Mar. 

Puzzled  by  Crosswords  (Gordon)  Comedy   Mar. 

Olympic  Games   Hysterical  histy.  Mar. 

Dangerous  Peach  (Al  Alt)   Century  com  Mar. 

Don't  Worry  (Wanda  Wiley)   Century  com  Mar. 

Cowpuncher'a  Comeback   ...Mustang  westn.   Mar. 

Storm  King   Mustang  wests.   Mar. 

Both  Barrels   Mustang  westn.   Mar. 

Girl  Problem   Sweet  16  com.   Mar. 

Headwinds  (H.  Peters- Patsy  R.  Miller). ..  Drama  Mar. 

Fighting  Terror   (Sullivan)  Mustang  westn.   Mar. 

Powdered  Chickens  (Edna  Marian)  Century  com  Mar. 

Tenting  Out  (Neely  Edwards)  Comedy   Mar. 

Burning  Trail  (Wm.  Desmond)  Western   April 

Loaded  Dice  (Ed.  Cobb)  Mustang  western  April 

Papa's  Pet  (Roach-Edwards-Howell)  Bulls-eye  com  April 

Putting  On  Airs  (Edna  Marian)  Century  comedy   April 

Smoked   Out  Bulls-eye  com  April 

Getting  Trimmed   (Wiley)  Century  com  Apr. 

Raisin  Cain  (Beth  Darlington)  Century  com  Apr. 

Valley  of  Rogues  (Perrin)  .Mustang   western  Apr. 

Black  Gold  Bricks  Bullseye  com  Apr. 

Spook  Ranch  (Gibson)  Western   May 

Open   Trail    (Hoxie)  Blue  Streak  westn  May 

Tourists  De  Luxe   Century  comedy   May 

Here's   Your  Hat  Comedy   May 

Line  Runners   Western  reissue   May 

Ridin'  Thunder  (Hoxie)   Western   May 

Raffles  (House  Peters)  Drama   May 

Queen  of  Aces  (WDey)  Century  comedy  May 

Roaring   Waters  Mustang   western  May 

Wild  West  Wallop  Mustang    western  May 

The  Meddler  (Desmond)  Western  melo  May 

Sleeping  Sickness  (Edwards)  Bulls-eye  comedy   May 

Rolling  Stones  (Chas.  Puffy)  "Fat  man"  com  May 

Love  Sick  (Lake)  Sweet  16  comedy  May 

The  Teaser  (LaPlante-O'Malley)  Comedy-drama   May 

Slick  Articles  (Karr-Engle)  Century  comedy  May 

Locked  Out  Sweet  16  comedy   May 

Til  Show  You  the  Town  (Denny)  Comedy  June 

Nobody    Wins  Sweet  16  Comedy  Tune 

Showdown    (Art    Acord)  Mustang  western   June 

Price  of  Pleasure  (Valli-Kerry)  Romantic  drama   June 

Speak  Freely  (Edna  Marian)  Century  comedy   Tune 

Nearly  Rich  (Chas.  Puffy)  Fat  man  comedy  Tune 

Kicked  About  (Eddie  Gordon)  Century  comedy    Tune 

Siege  (Valli-O'Brien)  Drama   Tune 

Gridiron  Gertie  (Wiley)  Century  comedy   Tune 

Queen  of  the  Roundup  (Ed  Cobb)  Mustang  western   Tune 

Outlaw  (Perrin- Lorraine)   Mustang  western   Tune 

Dog  Biscuits   Sweet  16  comedy  June 

Tee  Cold   Sweet  16  comedy  Tune 

Heart  Trouble   Sweet  16  com  July 

Dry  Up  (Jack  Singleton)   Century  com  July 


Feet 


5,800 
5,800- 
5,800 
5,800" 
5,800 
5,800 
5,800 
5,800- 
5,800 

5,800' 
5,800 
5,800 
5,800 


.  9,351 
,11,442 
.  8,250 
12,000 
5330 
4.892 
.11.000' 


15.. 
15.. 
15.. 
22.. 
29.. 
29.. 
29.. 
13.. 

3.. 
20.. 
27.. 

7.. 
24.. 
31. 

3.. 
28.. 
28.. 
28.. 
20.. 
20.. 
20.. 
27.. 

3.. 

3.. 

3  . 
10.. 
17.. 
24.. 
31.. 
31.. 
31.. 
31.. 

7.. 

7.. 
14.. 
14.. 
14.. 
21.. 
21.. 
21.. 
21.. 

7.. 

7.. 

7.. 
14.. 
14.. 
21.. 
21.. 
21.. 
21.. 
21.. 
28.. 
28.. 
28.. 
28.. 
II.. 
11.. 
11.. 
11.. 
II.. 
18.. 
18.. 
18.. 
25.. 

2.. 

9.. 

9. 

9.. 

9.. 

16. 

16. 
16.. 
16.. 
16.. 
23.. 
23. 
23.. 
23. 
30... 
30... 
30.. 

6. 

6. . 

S, 

13.. 
13.. 
13., 
13.. 
20.. 
20., 
20.. 
20.. 
20., 
2D.. 

25. 

25.. 


6,375 
2,000 
1,000 
2,000 
6,587 
1,000 
2,000 
7,356 
5,296 
6.138 
6.184 
4,419 
6,581 
5.922 
5.500 
6,759- 
5,624 
5,304 
1,000 
2,000 
2,000 
2,000 
2,000 
1,000 
1.000 
4,938 
4,812 
2,000 
2,000 
2,000 
2,000 
1,000 
6,500 

4.80» 

1,008 
2.001 

2,000 
2,000 
1,000 
2,000 
2.000 
2,000 
2,000 
1,000 
2,000 
2,008 
2,008 
2,000 
2,000 
1,000 
5,486 
2,000 
2.009 
1.000 
4,783 
2,000 
1,000 
2,000 
1.009 
2,CX» 
2,000 
2,000 
1,000 
5,147 
4,800 
2,000 
1,000 
2.000 
4,354 
5,537 
2,000 
2,000 
2,000 
4,890 
1.000 
1.000 
2,000 
6,800 
2,000 
1,000 
7.400 
1.000 
2.000 
6.618 
2.000 
1.000 
2000 
6.426 
2.000 
2.000 
2.000 
1.000 
1.000 
1.000 
2.000 


580 


MOVING   PICTURE  WORLD 


(L«hH»m4  tram  pT»c»4imt  pmjt) 

Kind  of  Picture 


Review.  Feet 


White  Outlaw  (Hoxie)  Western   June  27.. 

Nicely  Rewarded  (Chas.  Puffy)  Comedy   -  June  27.. 

Rough  Party    (Alt-Karr)  Century   comedy  June  27.. 

Pronto  Kid  (Ed  Cobb)  Mustang   western.  June  27.. 

Unwelcome  (Chas.  Puffy)  Comedy   •  June  27.. 

Plenty  of  Nerve  (Edna  Marian)  Century  comedy  July  4.. 

Beauty  and  the  Bandit  (Larkin)  Mustang  western  July  4., 

Married  Neighbors  (Engle-Darlington)  Century    comedy  July  4., 

A  Lucky  Accident  (Puffy)  Fat  man  comedy  July  11.. 

Just  in  Time  (Wanda  Wiley)  Century  comedy   July  11.. 

Ropin'  Venus  (Josie  Sedgwick)  Mustang  western   July  11.. 

Knockout  Man  (Perrin-Lorraine)  Reissue  western   July  11.. 

Little  Giant  (Hunter- Murphy  Comedy   July  18.. 

Discord  in  "A"  Flat  Sweet  16  comedy  July  18.. 

Polo  Kid  (Eddie  Gordon)  Comedy   July  18.. 

Battle  of  Wits  (Josie  Sedgwick)  Western   July  18.. 

VITAGRAPH 

Beloved  Brute  (De  La  Motte)   Melodrama   Nov.  22.. 

Two  Shall  Be  Born  (Novak-Harlan)   Drama   , 

Pampered  Youth  (Landis-Calhoud)   Drama   ,  Feb.  21.. 

Redeeming  Sin  (Nazimova-Tellegen)   Apache  dr  Jan.  31. 

Fearbound  (Daw-Welch)   Melodrama   ,  Keb.  14. 

Tides  of  Paasion  Drama   May  2.. 

Happv  Warrior   Special   July  18.. 

School  for  Wives  (Tearle-Holmquist)  Drama   April  11. 

Baree.  Son  of  Kazan  (Stewart)  Northern  drama   May  30.. 

Wildfire  (Aileen  Pringle)  Racing  melo  June  20.. 

Steele  of  the  Roval  Mounted  N.  W.  Drama  Time  27.. 

Happy  Warrior   Drama    July  18. 

WARNER  BROTHERS 

Her  Marriage  Vow  (all-atar)   Society  drama   

Cornered  (all- star)   Society  drama   

Lovers'  Lane  (all-atar)   Character  drama   Nov.  29., 

Tenth  Woman  (all-atar)   Society  drama   

Find  Your  Man  (Rin-Tin  Tin)   Melodrama   Oct.  4. 

This  Woman  (Rich)   Society  drama   Nov.  1.. 

Lover  of  Camilla  (all-atar)   Romantic  drama   Nov.  29. 

Dark  Swan  (Prevost-  Blue- Chad  wick)  Drama   Dec.  6. 

Narrow  Street  (D.  Devore-Matt  Moore). . Light  comedy   Jan.  17. 

Lighthouse  by  the  Sea  (Rin-Tin-Tin)   Melodrama   Jan.  10. 

Loat  Lady  (Irene  Rich)   Social  drama   Feb.  7. 

Broadway   Butterfly   (Devore-Landis)  Broadway  dr  

On  Thin   Ice  (Moore-Roberta)  Crook  drama  

Man  Without  a  Conscience  (Rich-Lewis) Drama   ■»••  

Recompense  (Prevost- Blue)  Society  drama   May  2. 

On  Thin  Ice  (T.  Moore-Edith  Roberta) ....  Drama   Mar.  21.. 

Bridge  of  Sighs  (Dorothy  MacKaill)   Patboa  dr  Apr.  4. 

My  Wife  and  I  (Rich)  Emotional  drama   May  30. 

Man  Without  A  Conscience  (Louis-Rich) ..  Drama   June  27., 

How  Baxter  Butted  In  (M.  Moore-Devore)  Comedy   July  4. 

Woman  Hater  (Chadwick-Brook)   Love  drama   July  25. 


4,850 
1,000 
2,000 
2,000 
1,000 
2,000 
2,000 
2,000 
1,000 
2,000 
2,000 
2,000 
6.850 
1,000 
2,000 
2,000 


6,719 

6,640 

6.227 
5.700 

6.279 

7,865 
6.182 
6.893 
6,550 
5.700 
7,865 


7,100 
7,300 
5,100 
6,250 

.  7,300 
7,100 
7,180 
6.800 
6,700 
6700 
6,700 
7,705 
7.298 
6.85. 

.  7,480 
7,046 

,  4,694 

7,182 
6,592 

,  6,591 


.May    2..  7,000 


MISCELLANEOUS 
IVAN  ABRAMSON 

Lying  Wives  (C.  K.  Young)   Domestic  dr  

ARTCLASS  PICTURES  CORP. 

Biff  Bang  Buddy  (B.  Roosevelt)  Thrill  dr  Sep.  20. 

Fast  and  Fearleis  (Buffalo  Bill,  Jr.)  Thrill  dr  Sep.  27. 

Walloping  Wallace  (B.  Roosevelt)   Thrill  western   Oct.  11. 

Hard  Hittin"  Hamilton  (Buf.  Bill,  Jr.)  Thrill  western   Oct  18. 

Gold  and  Grit  (B.  Roosevelt)   Thrill  dr  April  11. 

Bringing  Home  the  Bacon  (Buffalo  Bill) ..  Thrill  dr  

After  Six  Days   Biblical  spec  ,  

Woman  Who  Believed  (Ann  Luther)   

Deerslayer  (J.  W.  Kerrigan)   a  

On  the  Go  (Buffalo  Bill,  Jr.)   Western   Apr.  4. 

Reckless  Courage  (Buddy  Roosevelt)   Thrill  western   May  2. 

Quicker  'N  Lightning  (Buffalo  Bill,  Jr.) ...  Thrill  drama   June  6. 

Tearin'  Loose  (Wally  Wales)  Stunt  western   June  13. 

ATLAS  DISTRIBUTING  CORP. 

Cyrano  de  Bergerac  (Italian  cast)  Famous  novel   July  18. 

BANNER  PRODUCTIONS 

The  Truth  About  Wives  Sherman-Hampton   Aug.  2.. 

The  Man  Without  a  Heart   Novak-Harlan   Aug.  2. 

Those   Who  Judge   All  star   Aug.  2. 

Empty   Hearts   Bow- Bowers   

Daughters   Who   Pay   All  star  cast  May  30. 


4,500 
4,500 
4,700 

.5.000 
4,650 
4,650 

10,000 
5,700 
5.000 
4,825 
4.851 
5.000 
5,000 


5.600 
6.000 
5,700 
6.300 
5,800 


B.  C.  R.  PRODUCTIONS 

Kivalina  of  the  Ice  Lands  Eskimo  life   July   11..  5.700 


COLUMBIA 

Battling  Fool  (R.  Fairbanks)   Prize  fight  

Foolish  Virgin  (E.  Hammeratein)   ..Social  drama   

Price  She  Paid  (A.  Rubens)   Marriage  dr  

Fight  for  Honor  (Fairbanks-Novak)   Railroad  dr  

Midnight  Express  (Hammerstein)   Railroad  melo  Dec  6.. 

After   Business   Hours    (Hammerstein). .. .Domestic  melo  July  4.. 

C.  C.  BURR 

Speed  Spook  (J.  Hinea)   Thrill  drama   Aug.  30.. 

Average  Woman  (Pauline  Garon)   Drama   ,  Feb.  9.. 

Lend  Me  Your  Husband  (Kenyon)   Drama   

Yooth  for  Sale  (S.  Holmquiat)   Drama   Oct.  18.. 

The  Early  Bird  (Hinea)   Comedy   Dec.  27.. 

Crackerjack  (Hines)  Typical  comedy   May  23.. 

CHADWICK  PICTURES  CORP. 

Painted  Flapper  (all-atar)   Comedy-drama   Oct.  25.. 

T  Am  the  Man  (L.  Barry  mora)   Dom.  melo.   Nov.  1 

Flattery   (Bowera)   ..Political  dr  Nov.  8.. 

Tomboy  (Devore-Rawlinson)   Melodramatic  com  Tan.  3.. 

Midnight  Girl  (Lila  Lee)  Drama   Mar.  28. 

Wiaard  of  Oz  (Larry  Semon)  Slapstick  com  Apr.  25 


4.975 
5.9O0 
5.957 
4.570 
S.9K> 
5,600 


6,000 
6,400 
6700 
6.500 
7.000 
6.700 


5.600 
7  601' 
6.0TI 
6.nr» 
6.300 
6.300 


Kind  of  Pietura 


August  1,  1925 

Review  Fast 


Man  of  Iron  (L.  Barrymore)  Drama   July    4..  6.208 

American  Pluck  (G.  Walsh)  Action  melodrama   July   11..  5,900 

Unchasttned  Woman  (Theda  Bara)  Domestic  drama   

Some  Pun'kins  (Chas.  Ray)  Rural  com. -dr  

Prince  of  Broadway  (G.  Walsh)  Action  romance   

The  Bell9  (L.  Barrymore)  Drama   

Perfect  Clown  (Larry  Semon)  Typical  comedy   

Blue  Blood  (G.  Walsh)  Action  romance   

DAVIS  DISTRIBUTING  CORP. 

Talea  of  1,001   Nighta  (French  Caat)  Arabian  Nighta   Feb    14. .  6.300 

Red  Love  (Lowell -Russell)  Indian  drama   May  23..  6.300 

Fighting  Courage  (Ken  Maynard)  Action  western   July   11..  5,000 

GINSBERG  DISTRIBUTING  CORP. 

Love  Gamble  (Lillian  Rich)  Melodrama   July   11..  5,766 

Before  Midnight  (Wm.  Russell)  Crook  melodrama   July   11..  4,895 

INDEPENDENT  PICTURES  CORP. 

Blood  and  Steel  (Desmond-Holmes)   Society  dr   5,000 

Calibre  45  (F.  Farnum)   Western  dr   4,950 

Courage  (F.  Farnum)   Western  dr   5,020 

In  Spider's  Web  (Alice  Dean)   Melodrama   6,000 

Moonshine  (B    Cody)   Western    4,980 

Drug-Store  Cowboy  (F.  Farnum)   Western  com.-dr  Feb.    7..  4J58 

Riders  of  Mystery  (Bill  Cody)   Western   May    2..  5.000 

Gambling  Fool  (F.   Farnum)   Western    May   9,..  5,000 

Fighting  Sheriff  (Bill  Cody)  Western   May  23..  5  000 

Border  Intrigue  (F.  Farnum)  Western   May  30..  5,000 

LEE-BRADFORD  CORP. 

Pearl  of  Love  (Leslie)  6.000 

Lights  of  London  (Wanda  Hawley)   6.000 

Passion's  Pathway  (Estelle  Taylor)   6.000 

Unrestrained  Youth  (Brandon  Tynan)   6,009 

Passionate  Adventure   (Joyce- Brook)   8,000 

Way  Down  Upon  the  Swanee  River   6.000 

Wolfblood  (M.  Clayton)   6.000 


LUMAS  FILM  CORP. 


Overland  Limited   R.  R.  melodrama. 

A  Little  Girl  in  a  Big  City  Heart  int.  se  

His  Masetr's  Voice  (Thunder,  dog)  Animal  dr  

Shadow  on  the  Wall  Crook  drama  

Police    Patrol   Melodrama   

Part-Time  Wife   Drama   


RAYART 

Battling  Brewster  (Farnum)   IS  ep-  ser  

Easy  Money  (All-Star)  Drama   

Butterfly  Comediea  (Gloria  Joy)   

Super  Speed  (Reed  Howes)   Automobile  com.-dr  Feb. 

Geared  to  Go  (Howes)   Drama   

Right  Man  (Larkin)   Drama   

Winning  a  Woman  (Perrin-Hill)   Drama   

Getting  'Em  Right  (Larkin)   Drama   

Snob  Buster  (Howea)   Drama   

Quick  Change  (Larkin)   Drama   

Youths  Gamble  (Howes)   Drama   

Double  Fister  (Perrin)   Drama   

Fear  Fighter  

Crack  O'  Dawn  

Goat  Getter  


6.006 
6.890 
5,750 
6.050 
5.689 
6,07$ 


6.067 


5.227 
5,117 
4,571  I 
4,865 
4,669 


RED  SEAL  PICTURES  CORP. 

Mother  Goose  Land  Cartoon   Jan.  24. 

Storm  (Out  of  Inkwell)   Cartoon   Mar.  21  . 

Do  You  Remember   Scenic  novelty   Mar.  21 . . 

Animated  Hair  (Issues  R  and  UU)  Marcus  cartoon   Mar  28. 

Film   Facts  (Isaue  D)  Magazine   Mar.  28.. 

Ko-Ko  the  Barber  (Out  of  Inkwell)  Cartoon  novelty   Mar.  28. 

Day   With   the   Gypsies  Screen  Gem   April  11.. 

Animated   Hair  Cartoon   F  Novelty   April  11.. 

Shakespeare    (Special)  Life  of  poet  Apr.  18.. 

Film  Facts  (Issue  E)  Magazine    Apr.  18.. 

Suwanee   River  Song  Car-tune  Apr.  25.. 

Hair  Cartoons  (Subject  RR)  Marcus    cartoon  Apr.  25.. 

Hair  Cartoons  (Issue  O.  O.)   Marcus  cartoon   May  2.. 

Big  Chief  Ko-Ko  (Out  of  Inkwell)   Fleischer  cartoon   May  2.. 

River   Conway     Scenic   May  9.. 

Ko-Ko  Trains  'Em  (Out  of  Inkwell)   Fleischer  cartoon  May  9.. 

Hair  Cartoons  (Issue  K  K)  Marcus  cartoon   May  23. 


Marvels  of   Motion  Novelty 


May  30. 
30. 


Daisy    Bell  Song  Cartoon  May 

Ko-Ko  See9  Spooks  Fleischer  cartoon   Jun^  13 

Hair  cartoons   Marcus  cartoon   June  20.. 

Ko-Ko  Celebrates  the  Fourth  Fleischer    cartoon  July  4.. 

Hair  Cartoon   Marcus  cartoon  July  4.. 

Evolution   Timely  novelty  (feature). .  July  25.. 

RUSSELL  PRODUCTIONS 

Passing  of  Wolf  MacLean  (All-Star)   Western  melo.   Nov.  29. . 

Courageous  Coward  (Jack  Meehan)   Western   Dec.  6.. 

WM.  STEINER  PROD. 

Virtue's  Revolt  (Thornton)   Stage  melodrama   Oct.  11.. 

On  Probation  (Edith  Thornton)   Drama   Dec.  13.. 

Across  the  Jead  Line   Western  

Always  Ridin'  to  Win   Western   

Hidden  Menace   Stunt  dr  

Branded  a  Thief   Western   

Verdict  of  the  Desert   Western   

Valley  of  Vanishing  Men   Western   

Trouble   Buster   (Leo   Maloney)  Western   Feb.  21.. 

SERING  D.  WILSON 

Wonder  Book  (Kellycolor)  Series   Apr.  25. 

Thundering  Watera  (Kellycolor)  Niagara    Falls  Apr.  25. 

In  a  Cottage  Garden  Kellycolor)  Floral  subject  Apr.  2S. 

Flying   Elephant   (Kellycolor)  Novelty   Apr.  25. 


l  imr 
lot 

1,00» 

300 
1,000 
l.()00 
1,000 

300 
1,000 
1.000 
1,000 

300 

300 
1.00C 
1.000 
1.000 

300 
1.000 

i  ono 

1.000 
30Q 

1  ooo 

300 

4.200 


4.ri; 
4.0H- 


5.17! 

S.nra 

s.ooc 

5.001 
5.0» 
5.069 
4,745 
4.653 


5.000 

5 

650 


PP^OJ  ECTION 


EDITED  BY  F.  H.  RICHARDSON 


As  to  Screens 

From  South  Dakota  comes  a  letter  from 
the  manager  of  what  seems  to  be  an  enor- 
mous auditorium  which  is  to  be  used  for 
motion  pictures,  or  is  now  so  being  used.  It 
is  advertised  as  the  largest,  finest  auditorium 
in  the  mid-west.  Advice  is  wanted  with  re- 
gard to  the  screen.  The  information  is  that 
the  present  picture  is  19  feet  wide.  The  pro- 
jection distance  is  142  feet.  The  auditorium 
is  150  feet  wide.  There  is  a  balcony.  Dis- 
tance front  row  of  seats  to  screen  25  feet. 
Screen  to  rear  row  of  seats  91  feet,  whch  is 
to  be  increased  by  38  feet  additional  seating 
space.  Seating  space  is  60  feet  wide 
throughout  its  entire  length.  Screen  sets  on 
stage,  seven  feet  above  main  floor.  It  is 
twenty-four  feet  squares— a  plastered  sur- 
face. 


As  you  may  see  by  consulting  the  drawing 
I  have  made,  there  are  two  problems  in- 
volved, viz,  diffusion  and  distortion.  The 
drawing  is  not  precisely  accurate,  but  is 
plenty  close  enough  to  serve  the  purpose  for 
which  it  is  intended.  Its  scale  is  %  inch 
equals  one  foot. 

I  do  not  like  to  be  unduly  critical,  but 
may  I  ask  why  the  man  in  charge  of  pro- 
jection in  this  theatre  has  not  given  his 
Manager  the  information  I  am  asked  to  set 
forth.  Any  projectionist  of  today  ought  to 
understand  such  simple  projection  problems 
as  this.  I  presume,  however,  the  man  is  a 
"moving  picture  machine  operator,"  and  of 
course  "running  a  machine"  does  not  include 
projection  problems.  I  will  say,  however, 
that  inasmuch  as  this  theatre  apparently  is 
a  rather  large  undertaking,  it  would  seem  the 
part  of  wisdom  to  place  a  motion  picture  pro- 
jectionist in  charge — a  man  who  thoroughly 
understands  motion  picture  projection,  which 
includes  such  simple  matters  as  these,  as 
well  as  many  others  not  so  simple,  but  just 
as  important,  to  good  and  efficient  work,  and 
uniformly  high  class  screen  results. 

Examining  the  drawing,  you  will  observe 
that  A  B  and  O  O  are  respectively  the  front 
row  of  seats,  60  feet  wide,  and  the  picture, 
19  feet  wide,  the  two  spaced  25  feet  from 
each  other  and  the  front  row  of  seats, 
spaced  25  feet  from  each  other. 

At  the  extreme  right  end  of  the  front  row 
the  man  who  bought  the  ticket  which  drew 
that  seat  will  have  a  40  degree  viewing 
angle  of  the  right  side  of  the  screen,  a  50 
degree  viewing  angle  of  the  center  of  the 
screen  and  a  67  degree  viewing  angle  of  its 
left  edge.    He  will  therefore,  in  the  nature 


Bluebook  School 

Question  No.  336 — Describe  the 
method  by  means  of  which  current 
generation  is  started  in  a  self-exciting 
dynamo. 

Question  No.  337 — Suppose  you  have 
charge  of  a  motor  generator  which 
vibrates  considerably.  Where  would 
you  seek  the  cause?  In  other  words 
what  thing  or  things  might  cause  a 
motor  generator  to  vibrate  or  shake? 

Question  No.  338 — Tell  us  all  you 
know  about  the  brushes  of  a  motor 
generator  set  and  their  operation. 

(Note:  I  am  breaking  the  rule  this 
time  and  only  giving  you  three  ques- 
tions, because  at  least  two  of  them 
will  take  considerable  thought  and 
writing  to  answer  fully.  I  would  sug- 
gest that  before  tackling  the  brush 
question  you  give  the  matter  some 
thought.  The  brush  operation  of  a  D. 
C.  dynamo  is  a  very  important  item  in 
efficiency.  I'm  not  asking  about  the 
care  of  the  commutator  now,  mind  you, 
except  insofar  as  it  may  be  necessary 
to  touch  upon  that  in  dealing  with 
brushes.     That  will  come  later.) 


of  things,  have  what  we  might  call  progres- 
sive distortion,  in  an  aggravated  form. 

Distortion 

For  a  moment  imagine  this  patron  to  have 
moved  to  the  extreme  left  side  and  seat  of 
the  front  row.  Suppose  the  heavy  black 
mark  at  the  extreme  right  hand  side  of  the 
screen  to  be  an  object  four  feet  wide.  Re- 
member the  drawing  is  made  to  scale,  hence 
what  you  see  is,  aside  from  the  possible 
slight  inaccuracies  spoken  of,  exactly  what 


SPECIAL 

ROLL 

TICKETS 


Your  own  special  Ticket, 
any  colors,  accurately  num- 
bered; every  roll  guaranteed. 

Coupon  Tickets  for  Prize 
Drawings;  5.000  for  $7.00. 

Prompt  shipments.  Cash 
with   the   order.      Get  the 
Stend  diagram  for  Reserved 
Seat  Coupon  Tickets,  serial  or  dated. 
All  tickets  must  conform  to  Govern- 
ment regulation  and  bear  established 
Ice  of  admission  and  tax  paid. 

SPECIAL  TICKET  PRICES 

Five  Thousand   $3. SO 

Ten  Thousand    6.00 

Fifteen  Thousand    7.00 

Twenty-five  Thousand    9.00 

Fifty    Thousand   12.50 

One  Hundred  Thousand..  .18.00 

National  Ticket  Co.      Shamokin,  Pa. 


actually  does  happen.  Lines  F  F  show  what 
he  actually  sees,  or  rather  line  G  does,  for 
he  will  see  the  four-foot-wide  object  as  of 
a  width  exactly  the  length  of  line  G,  which 
is  approximately  two  feet  and  four  inches 
long.  At  the  other  edge  of  the  screen,  how- 
ever, his  distortion  won't  be  quite  so  fierce. 
He  will  see  any  object  four  feet  wide,  which 
may  be  located  there,  as  of  a  width  equal 
with  the  length  of  line  I,  which  is  approxi- 
mately three  feet.  Dot  J  is  the  length  of 
line  I,  and  shows  you  that  the  distortion  on 
one  side  of  the  screen  is  reduced  by  about 
one-half  as  against  the  distortion  on  the 
other,  as  viewed  from  the  end  front  seats. 

Should  the  patron  now  change  to  the  seat 
represented  by  point  K,  the  distortion  would 
be  reduced,  as  shown  by  the  broken  lines, 
but  it  still  would  be  midway  between  that 
at  either  side  of  the  screen  when  viewed 
from  the  end  seats,  though  from  point  A 
of  the  screen  it  would  be  unobjectionable. 

The  answer  to  all  this  is  that  the  front 
side  seats  are  unfit  to  be  sold  to  your  patrons. 
You  can  yourself  lay  the  matter  out  on 
paper  and  decide  what  seats  produce  ob- 
jectionable distortion,  but  the  better  way  is  to 
just  sit  yourself  down  in  the  end  seat  of 
the  front  row  and  note  the  pretty  awful 
effect,  especially  on  the  side  of  the  screen 
farthest  from  you.  Now  move  over  from 
seat  to  seat  until  you  reach  a  point  where 
you  consider  the  distortion  unobjectionable, 
whereupon  eliminate  allseats  outside  a  line 
from  the  farthest  side  of  the  picture, 
through  and  on  past  the  seat  you  are  in.  So 
much  for  that,  except  to  say  that  it  should 
be  done  out  of  courtesy  to  your  patrons.  It 
is  hardly  the  thing  to  sell  a  seat  which  you 
yourself  know  the  buyer  cannot  get  good 
service  from. 

Again  examining  the  end  front  seats,  we 
find  (right  hand  side)  that  the  patron  in  the 
end  seat  will  have  a  fairly  heavy  angle  of 
view  of  the  right  side  of  the  screen  (40  de- 
grees), and  the  literally  terrific  angle  of  the 
left  side  of  sixty-seven  degrees. 

This  means  that  for  excellence  of  service 
you  are  limited  to  a  screen  having  a  high 
power  of  diffusion.  Plaster  is  most  excellent 
in  this  respect,  but  its  reflection  power  is 
relatively  low.  Were  it  not  for  the  peculiar 
condition  (an  auditorium  150  feet  wide)  I 
would  say  cut  down  the  picture  size  some, 
but  that,  I  think,  would  hardly  do. 

Assuming  that  there  is  plenty  of  potential 
patronage — patronage  which  can  be  had  if 
the  show  is  satisfactory — I  w-ould,  if  I  were 
in  your  place,  coat  that  plaster  surface  with 
shellac,  and  then  paint  it  with  zinc  white 
mixed  "flat."  That  is  to  say,  I  would  have 
a  good  painter  give  the  surface  about  three 
coats,  the  last  one  very  "flat."  He  will  know 
how  to  mix  it  and  tell  him  "whiten"  the 
last  coat  with  "ultramarine  blue."  Impress 
upon  him  that  you  want  it  as  white  as  it 
is  possible  to  get  it. 

I  would  then  outline  the  light  with  about 
three  feet  of  steel  gray,  letting  it  extend  in- 
side the  light  by  an  inch  or  an  inch  and  a 


582 


MOVING   PICTURE  WORLD 


August  I,  1925 


half.  I  have  always  advocated  dead  black 
for  a  screen  border,  but  I  now  believe  a 
dark  steel  gray  is  perhaps  better. 

I  would  then  instal,  if  you  have  not  al- 
ready put  them  in,  120  ampere  high  intensity 
arcs,  and  a  projectionist  who  knows  his 
business  thoroughly. 

I  am  telling  you  what  I  would  consider 
BEST,  under  what  I  understand  to  be  your 
conditions.  You  can  of  course,  do  part  of 
it,  or  none  at  all,  as  best  suits  you.  If  you 
don't  like  the  painted  screen,  then  you  can 
put  in  any  high  powered  diffusion  screen. 

The  screen  you  have  is,  as  I  have  said, 
all  right  as  to  diffusion,  but  it  is  relatively 
low  in  reflection  power. 


Common  Sense 

I  received  a  surprise  today.  A  letter  came 
from  Ansonia,  Connecticut,  and  I  of  course 
supposed  it  was  from  John  Griffith.  Imagine 
the  jolt  I  got  when  I  read  this : 

"Dear  Mr.  Richardson:  My  dad  is  going 
to  try  to  make  a  motion  picture  projection- 
ist out  of  me,  and  has  instructed  me  to  get 
busy  on  the  bluebook  questions.  Here,  there- 
fore, is  my  first  attempt,  embracing-  ques- 
tions 311  to  315."    Signed  John  Griffith,  Jr. 

Well  I'll  be  da — rned  I  Last  time  I  saw 
that  young  squirt  he  was  just  knee  high  to 
a  grasshopper,  and  now  he's  a  young  man 
and  starting  to  learn  the  thing  he  proposes 
to  make  his  work  in  the  days  to  come. 

Well,  young  feller,  I  think  between  your 
Dad  and  I  (for  you'll  certainly  have  any 
help  I  can  give  you)  we  can  manage  to  make 
a  motion  picture  projectionist  out  of  you, 
PROVIDED  you  do  YOUR  part.  Success 
does  not  come  easily,  however.  It  is  not 
plucked  from  a  bush,  like  a  rose,  or  from  a 
tree,  like  an  apple.  You  have  to  get  down 
and  DIG,  and  keep  right  on  digging  as  long 
as  you  live — that  is  to  say  if  you  really  want 
to  be  a  real  success  in  anything.  If  you 
want  to  be  just  one  of  the  crowd,  that's  easy. 
If  you  want  to  be  a  SUCCESS  in  the  affairs 
of  life,  that's  work,  WORK  and  then  some 
more  W*0*R*K. 

Study  and  Work 

But  gosh,  my  boy,  the  man  who  amounts 
to  anything,  or  ever  will,  by  any  possible 
chance,  make  a  real  success,  is  not  afraid  of 
work,  provided  it  be  something  constructive. 


Such  a  one  wants  to  get  ahead — to  forge  for- 
ward— to  EXCEL.  If  he  starts  using  a  No. 
2  shovel  you  will  find  him  studying  how  best 
to  accomplish  his  task,  and  before  long  you 
will  find  he  is  the  boss  of  a  gang — later  he 
will  be  much  higher  than  that.  If  he  is  a 
motion  picture  projectionist  he  wants  to  be 
THE  BEST  PROJECTIONIST  IN  THAT 
NECK  O'  THE  WOODS.  He  is  not  dis- 
couraged because  he  makes  no  visible  prog- 
ress in  a  month,  a  year,  or  even  in  three 
years.  He  just  keeps  plugging  along,  try- 
ing to  improve  himself,  remembering  that 
the  young  medical  student  who  "gets  ahead" 
in  his  profession  in  ten  years  thinks  he  has 
done  exceedingly  well ;  that  the  locomotive 
fireman  "fires"  for  from  five  to  six  or  eight 
years  before  he  makes  any  progress — gets 
on  the  other  side  of  the  cab. 

Your  Dad  has  showed  that  good  sense  I 
have  always  conceded  to  him,  when  he  said 
"get  busy  on  the  Bluebook  questions."  You 
could  enter  no  better  preparatory  school,  and 
surely  even  the  greatest  doughead  of  them 
all  will  admit  that  your  Dad  knows  as  to 
that. 

Unions  might  have  done  themselves  and 
the  motion  picture  industry  a  great  service, 
had  they  officially  recognized  the  importance 
of  the  Bluebook  school  and  obliged  their 
apprentices,  and  even  their  members  to  take 
it  up  and  carry  on  through  the  entire  course. 
When  it  is  finished  they  would  have  had  a 
very  complete  technical  knowledge  of  about 
all  things  pertaining  to  motion  picture  pro- 
jection. You  are  welcome  to  the  "school," 
John,  Jr.,  and  I  wish  for  you  all  possible  suc- 
cess for  all  the  future  of  your  days  upon 
earth. 


What  Keeps  Him  in 

T.  Edgar  Beard,  Coalville  Opera  House, 
Coalville,  Utah,  says : 

"I  like  the  Projection  Department.  It  Is 
the  projection  end  of  things  which  keeps  me 
in  the  game — not  the  dollar,  as  that  last 
'animal'  is  hard  to  find  motion  picturally 
in  a  town  of  this  size. 

"Here  is  my  layout:  One  Power  6  A  and 
one  Power  6  B  improved,  Mazda  equipped. 
Bausch  and  Lomb  Clnephor  condenser  and 
No.  2  Projection  lens.  Argus  beaded  screen, 
8%  (I  think  you  must  have  meant  8  degrees 
— Ed.)  slant.  Projection  distance  90  feet. 
Black  border  painted  around  the  screen  and 


a  black  canopy  over  its  top  and  side  to  hold 
light.  I  shall  be  glad  to  receive  any  sug- 
gestion  for  improvement." 

For  a  small  town  you  seem  to  have  excel- 
lent equipment  indeed.  I  cannot  offer  sug- 
gestions, because  I  don't  know  some  of  the 
essential  things.  For  instance,  while  you 
say  you  have  a  "black  border  painted 
around  the  screen  and  black  canopy  over 
it,"  you  do  not  say  how  wide  the  border  is, 
or  offer  any  explanation,  which  tells  me 
what  the  necessity  is  for  a  black  canopy  over 
it.  "To  hold  the  light,"  you  say.  Well, 
brother,  what  light  is  it  that  needs  to  be 
"held"? 

You  say  you  have  a  Bead  screen.  Now  if 
I  knew  the  exact  dimensions  of  the  audi- 
torium and  its  seating  arrangement  I  could 
immediately  tell  you  whether  or  not  that 
screen  is  suited  to  your  theatre.  It  is  a  ' 
narrow  angle  screen,  hence  is  suitable  only 
for  use  in  a  long,  narrow  theatre,  unless 
there  be  a  good  distance  between  it  and  the 
front  seats,  or  the  front  rows  of  seats  be 
themselve?  quite  narrow. 

"Guessing" 

There  was  a  time  when  a  man  gave  cer- 
tain information,  and  we  then  answered  by 
"guessing"  he  needed  this  or  needed  that. 
That  time  is,  praise  be,  passed  and  gone. 
We  now  ask  for  full,  detailed  information, 
and  when  we  have  it  we  are  able  to  give 
pretty  close  to  scientifically  correct  an-  j 
swers  to  most  projection  problems,  except 
such  things  as  may  depend  to  a  greater  or 
less  extent  upon  individual  ideas,  such  as, 
for  instance,  the  choice  of  different  types 
of  light  source,  where  one  exhibitor  may 
prefer  a  soft-toned  light  and  another  a  very 
brilliant  dead  white  screen,  with  many  pos- 
sible preferences  between. 

In  order  to  pass  judgment  upon  the  suit- 
ability of  any  screen  surface  for  any  par- 
ticular theatre  it  is  ABSOLUTELY  NECES- 
SARY that  we  know  in  how  wide  an  angle 
it  is  necessary  that  the  light  be  reflected  in 
order  to  serve  patrons  seated  in  all  the 
seats. 

Recently,  in  a  pamphlet  issued  by  a  man- 
ufacturer, I  saw  a  statement  to  the  effect 
that,  insofar  as  concerns  "fade-away,"  some 
of  the  extreme  front  side  seats  might  be 
disregarded. 

While  I  understood  the  idea  in  the  mind  of 


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the  writer  of  the  pamphlet,  and  that  he  in- 
tended no  wrong,  still  I  question  the  Tight- 
ness of  that  statement.  I  have  never  yet 
seen  the  theatre  where  any  less  price  is 
charged  for  the  "extreme  front  side  seats" 
than  for  any  other  seats  in  that  section  of 
the  theatre.  This  being  true,  does  it  not  fol- 
low that  just  as  much  attention  should  be 
given  to  providing  that  the  view  from  those 
seats  be  as  good  as  it  can  be  made,  as  is 
paid  to  making  the  screen  view  good  from 
any  other  seats? 

I  of  course  know  there  is  the  argument 
that  by  disregarding  these  extreme  seats  the 
view  can  be  improved  (more  brilliant  pic- 
ture) from  other  seats.  Well,  granting  the 
truth  of  that,  does  not  common  honesty  de- 
mand that  those  extreme  seats  should  be  re- 
moved from  the  theatre,  or  the  price  charged 
for  them  reduced? 

On  the  whole  I  hold  that  every  possible 
effort  should  be  made  to  give  the  best  pos- 
sible screen  view  from  every  theatre  seat 
sold,  or  held  for  sale.  If  the  seating  at  the 
front  of  the  auditorium  is  such  that  a  wide 
viewing  angle  is  set  up — which  carries  with 
it  a  heavy  distortion  as  well  as  fade  away — 
then  it  is  up  to  the  management  to  provide 
a  screen  surface  having  wide  diffusive  power, 
providing  necessary  brilliancy  by  increase  in 
screen  illumination. 

The  Trouble 

Tho  trouble  mostly  is  that  instead  of  hav- 
ing a  projection  engineer  lay  out  a  projec- 
tion working  plan  BEFORE  the  ground  is 
turned  over  to  the  architect,  and  the  archi- 
tect instructed  and  ORDERED  to  plan  to 
accommodate  that  projection  plan  (a  PER- 
FECTLY FEASIBLE  PROPOSITION  by 
the  way),  things  are  almost  invariably  gone  at 
backwards.  The  architect,  who  usually  knows 


little  or  nothing  about  projection  problems 
and  the  things  allied  thereto,  is  told  to  cover 
ground  of  certain  dimensions  with  a  thea- 
tre, keeping  within  a  certain  limit  of  cost. 
That  is  about  what  his  instructions  amount 
to  in  most  cases.  The  architect  then  pro- 
ceeds to  plan  as  "beautiful"  a  building  as 
he  knows  how,  ALONG  WELL  RECOG- 
NIZED LINES.  But  "well  recognized  lines," 
as  a  general  proposition,  gives  small  heed  to 
either  «-fK~;«r><-v  or  excellence  in  projection, 
so  the  architect  PERPETUATES  THE 
NOW  -  GETTING  -  HOARY  PERFECTLY 
NEEDLESS  PROJECTION  MONSTROSI- 
TIES OF  THE  PAST. 

Faults 

There  is  distortion  due  to  excessive  pro- 
jection angle,  no  matter  what  seat  of  them 
all  the  screen  be  viewed  from.  There  is 
sometimes  an  added  enormous  distortion 
from  a  very  considerable  number  of  front, 
side  seats.  There  is  light  waste  due  to  the 
abnormal  lens  system  compelled  by  the  exces- 
sive projection  distance — though  of  late  we 
are  overcoming  this  to  a  considerable  ex- 
tent by  improved  condensers  (cinephor). 
There  is  more  or  less  damage  to  definition 
because  of  the  excessive  viewing  distance 
forced  upon  the  projectionist,  and  there  are 
other  bad  effects  which  are  the  divided  result 
of  such  IDIOTIC  procedure. 

Well,  friend  Beard,  I  have  let  my  mind 
wander  into  channels  not  contemplated  by 
you  when  you  wrote  the  letter.  Forgive  the 
sermon.  One  thing  just  led  to  another  in 
my  thoughts,  and  it  all  "fits  in." 

I  will  close  by  saying  that  if  the  narrow 
angle  bead  screen  "fits"  your  auditorium, 
then  it  seems  to  me  from  what  you  have 
said,  that  your  conditions  are  good. 


From  Arizona 

From  R.  A.  Hooker,  Globe,  Arizona,  a 
small  mining  town  located  in  the  desert 
mountains,  comes  a  letter,  the  front  part  of 
which  recites  some  most  excellent  human 
philosophy,  but  which  has  no  bearing  on 
projection,  except  that  the  man  who  lives  in 
accordance  with  what  is  there  set  forth 
should  be  a  good  citizen  and  a  good  man  in 
whatever  calling  in  life  he  may  choose. 
Hooker  then  comes  down  to  projection 
matters  and  says : 

Everybody  seems  to  want  to  tell  how  they 
make  their  cue  sheet,  and  so  do  I.  Long 
ago  I  learned  not  to  place  my  trust  in  the 
projectionable  condition  of  films  received 
from  the  average  exchange.  I  found  the 
only  safe  way  was  to  examine  the  films  be- 
fore attempting  to  project  them.  Rewind- 
ing slowly  I  find  and  repair  all  loose  splices 
and  other  serious  faults. 

The  following  is  a  cue  sheet  I  made  for 
"The  Charmer,"  featuring  Pola  Negri.  The 
second  figures  are  the  number  of  scenes 
after  the  sub-title  which  follows.  Remem- 
ber, this  is  the  work  of  a  man  who  has  al- 
ways been  in  a  small  town,  and  don't  be 
too  hard  on  it.  It  really  works  well,  and 
Is  all  done  on  the  rewind  table,  before  pro- 
jection. If  there  are  too  many  scenes  I  take 
some  action  that  stands  out  more  than  the 
rest,  and  not  more  than  ten  scenes  from 
the  end.  If  the  last  scene  is  a  long  one  I 
pick  out  some  action  the  best  I  can  at  the 
bench  to  let  me  make  a  good  change,  the 
first  time  and  then  correct  the  sheets  after 
the  first  projection. 

I  don't  quite  "get"  the  good  brother's 
meaning,  I  am  afraid.  I  think  he  must  mean 
"frames"  when  he  says  scenes,  though  that 
doesn't  seem  to  work  out  either.  Here  is 
the  cue  sheet : 

Reel  1-3  Mariposa — fadeout. 

Reel  2-6,  Why  you  not  tell  me  thees  North 
America.  Fadeout. 

Reel  S — Isn't  that  the  dancing  girl  we 
saw?    Change  of  subtitle. 


3£tk*  y  :j 


Mr.  Exhibitor ! 

Some  things  in  the 
Theatre  Business  are  be- 
yond your  power  to  con- 
trol. You  have  to  use 
your  best  judgment  — 
and  gamble. 
But  you  can  control  the 
quality  of  your  Projection 
because  it  is  a  purely 
mechanical  process  gov- 
erned  hy  definite  knotvL 
edge. 

The  Public  Follows 
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Edition  HANDBOOK 
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August  1,  1925 


Reel  4-4 — I  hear  what  you  say  but  don't 
believe.  Fadeout. 

Reel  5-2 — I'm  sorry  you  didn't  listen  to 
me.  Fadeout. 

Reel  6 — Mariposa,  I'm  going-  to  be  frank 
with   you.    Change   on  title. 

Reel  7 — The  end. 

This  probably  is  an  excellent  cue  sheet, 
provided  one  understands  it,  but  your  ex- 
planation is  not  at  all  clear.  Take  Reel  2, 
for  instance.  Surely  you  cannot  mean  that 
you  fade  out  at  six  frames  (six  pictures)  be- 
yond the  subtitle !  And  six  scenes  might 
be  anything  from  a  hundred  to  500  feet  of 
film. 

I'm  NOT  saying  this  to  criticize  you,  friend 
Hooker,  but  to  point  out  to  you  and  to  others 
how  necessary  it  is  to  explain  your  meaning 
clearly.  YOU  know  exactly  what  it  is  all 
about,  hence  it  is  all  very  clear  to  you. 
Often  I  write  answers  to  questions  myself 
which  I  tear  up  and  rewrite  for  the  simple 
reason  that  when  I  see  that  while  what  I 
have  said  is  almost  childishly  clear  to  me 
because  I  understand  the  whole  thing  in 
minute  detail,  still  to  the  fellow  who  doesn't 
understand,  my  answer  would  be  just  plain 
Greek.  Don't  be  discouraged  because  of 
this  adverse  criticism  of  the  way  you  have 
set  your  ideas  forth,  but  try  again  and  see 
if  you  can't  make  the  matter  clear  to  us. 


A  Complaint 

F.  H.  Moore,  Projectionist  Casino  Theatre, 
Taunton,  Mass.,  pertinently  remarks : 

Have  waited,  before  writing,  to  see  if  the 
other  departments  of  the  Moving  Picture 
World  would  not  wake  up,  adopt  modern 
nomenclature  and  stop  prattling  about  "Ma- 
chine" and  "Booths,"  etc. 

Whenever  these  departments  speak  of  new 
theatres,  for  anstance,  and  the  projection 
room  or  projectors,  they  become,  in  the  hands 
of  the  editors  of  those  departments,  "Booths" 
and  "Machines."  Also  these  other  depart- 
ments more  or  less  use  the  worn-out  names 
of  the  past,  thus  discrediting  us,  our  depart- 
ment and  the  Society  of  Motion  Picture  En- 
gineers which  has  officially  stamped  the  mod- 
ern names  as  proper  and  correct. 

Seems  to  me,  Brother  Richardson,  that 
"habit"  is  a  mighty  poor  excuse,  if  it  is  any 
excuse  at  all  for  one  department  discrediting 
the  constructive  work  o£  another  department 
of  the  same  paper,  particlarly  when  the  de- 
partment thus  scoffed  at  is  many  times  old- 
er than  even  the  eldest  of  them,  except  that 
of  Sargent,  and  is  much  older  than  even  his. 

Friend  Moore  is  right  in  every  particular. 
This  department  has  put  up  a  fight  for  im- 
proved, advanced  nomenclature  which  has 
been  sufficiently  vigorous  that  it  has  secured 


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the  backing  of  the  Society  of  Motion  Pic- 
ture Engineers,  the  backing  of  a  large  num- 
ber of  locals  of  the  I.  A.  to  the  extent  of 
officially  adopting  at  least  one  of  the  new 
names  into  their  constitution  and  by-laws 
and  into  their  stationery,  though  they  have 
no  official  right  to  do  so  and  faced  the  pos- 
sible displeasure  of  their  international  offi- 
cers for  so  doing,  though  the  said  interna- 
tional officials  saw  the  wisdom  of  the  change 
and  exhibited  good  judgment  and  sense  by 
raising  no  objections. 

Even  great  states  and  Canadian  provinces 
"saw  the  light"  and  adopted  the  new  nomen- 
clature into  their  laws,  BUT  that  is  more 
than  my  own  paper  did,  as  is  properly  set 
forth  by  Brother  Moore. 

As  Moore  says,  "habit"  is  a  poor  excuse. 
I  hold  that  it  is  the  DUTY  of  those  who 
write  for  this  paper  to  break  bad  habits 
which  interfere  seriously  with  the  work  of 
another  department,  and  even  cause  many 
to  smile  with  derision  when  I  ask  THEM 
to  discard  "machine,"  "booth"  and  "oper- 
ator." Many  times  have  I  had  the  fact  flung 
back  at  me  :  "What  are  you  talking  about ! 
Why  can't  I  use  'em  when  your  own  paper 
does — all  except  your  own  department.  So 
that's  that!  The  writers  in  question,  like 
many  others  of  and  not  of  the  writing  trade, 
don't  know  much  about  projection,  and  see 
no  reason  why  names  should  make  much 
if  any  difference.  They  don't  really  mean 
to  fight  me  in  our  own  paper.  They  just 
don't  see  or  know  that  THE  NAMES 
"MACHINE,"  "BOOTH"  and  "OPERATOR" 
constitute  one  of  the  greatest  preventatives 
of  the  securing  of  really  high  grade  projec- 
tion possible. 

They  do  not  understand  such  matters. 
They  Wave!  not  studied  them,  and  think 
Richardson  just  a  well-meaning  crank,  whom 
it  is  well  to  humor  if  and  when  they  happen 
to  think  of  it.  They  don't  see  that  "Booth,' 
as  applied  to  the  projection  room,  cheapens 
the  whole  thing.  It  sets  up  the  unconscious 
idea  of  a  "BOOTH" — a  small,  unimportant 
place  which  is  merely  a  necessary  nuisance. 
PROJECTION  ROOM  SETS  UP  AN  EN- 
TIRELY DIFFERENT  IDEA.  When  one 
speaks  of  projection  room  one  just  naturally 
and  automatically  thinks  of  a  decent  ROOM 
— not  a  little,  cramped-up  hole  called  a 
"booth." 

When  one  speaks  of  a  "Machine"  (which 
is  entirely  meaningless  because  they  usually 
are  at  least  two  widely  different  types  of 
machine  in  the  projection  room  and  thous- 
ands of  them  outside  projection  rooms,  by 
the  way — an  organ  is  really  a  wind  machine, 
but  you  try  calling  it  a  machine  once  and 
see  what  happens  to  vou — one  just  auto- 
matically VISUALIZES  PROJECTION  AS 
A  PURELY  MECHANICAL  OPERATION, 
whereas  the  mechanical  part  of  it  is  the 
LEAST  PART  OF  IT,  and  the  least  impor- 
tant part,  too.  Also  given  a  "Booth"  and  a 
"Machine,"  the  theatre  manager's  reaction 
to  that  combination  is  a  CHEAP  MAN  OR 
BOY  TO  "RUN  THE  MACHINE,"  and 
that's  that.  To  deny  that  this  is  true  is  akin 
to  denying  the  sun  rises  in  the  east.  You 
may  "deny"  it,  but  the  sun  rises  there  just 
the  same. 


TYPHOON  POOLING  SYSTEM 

I     TYPHOON  FAN  CO.  345W.39'ST  NEW  YORK 


Mistaken  Procedure 

Out  in  a  small  town  in  Illinois  a  young 
chap  held  a  position  as  projectionist  in  a 
little  theatre.  He  was  not  very  well  posted, 
as  is  evidenced  by  a  letter  I  received  from 
him,  BUT  he  was  willing  to  learn  and  was 
trying  to  do  so;  also  he  was  making  prog- 
ress. 

This  little  theatre,  which  presumably  sup- 
plies all  the  theatrical  amusement  that  that 
community  enjoys,  is  owned  and  managed 
by  a  woman,  and  this  woman  unfortunately 
has  jtdopted  what  we  hold  to  be  an  enor- 
mously mistaken  policy,  as  follows:  She  gets 
pictures  which  are,  for  a  small  town,  excel- 
lent. She  takes  great  pains  with  the  furnish- 
ings of  the  theatre,  and  with  everything  con- 
nected with  it,  until  it  comes  to  the  ONE 
THING  SHE  HAS  TO  SELL,  viz.:  the  pic- 
ture on  the  screen. 

Arriving  at  that  point,  bang!  on  goes  the 
expense  lid,  and  it  is  clamped  down  hard 
and  tight  The  projectors  are  old  type  and 
in  a  wretched  state  of  repair  This  promis- 
ing young  projectionist  she  has  fired,  and 
has  emplyoed  a  man  at  one  dollar  and  a 
whole  half  dollar  besides,  per  night — the 
other  man  got  twice  that.  She  uses  A.  C.  at 
the  arc. 

In  other  words  she  has  intrusted  the  pres- 
entation of  the  only  thing  she  has  to  sell,  to 
a  man  who  is  only  able  to  earn  that  pitiful 
sum  per  day,  or  else  he  works  days  and  pro- 
jects pictures  nights,  in  which  event  we  may 
certainly  conclude  that  he  is  not  going  to 
have  much  time  to  study  and  improve  his 
knowledge,  and  thus  be  able  to  present  a 
picture  which  will  bring  the  box  office  re- 
ceipts up  to  the  highest  possible  point  and 
keep  them  there,  or  to  be  able  to  present  a 
picture  efficiently  as  to  projection. 

I  wonder  if  the  time  will  ever  come  when 
theatre  managers  as  a  whole  will  learn  that 
it  is  something  very  much  worse  than  folly 
to  have  anything  but  the  BEST  one  can 
get  in  the  projection  room,  regardless  of 
whether  it  be  a  large  or  a  small  theatre? 

The  fact  remains,  however,  that  RELA- 
TIVELY they  can  have  it.  The  small  the- 
atre CAN  have  two  good,  relatively  late 
model,  rebuilt  second-hand  projectors,  and 
its  manager  CAN  pay  a  projectionist  suffi- 
cient to  encourage  him  to  improve  his 
knowledge,  and  strive  to  fit  himself  to  give 
both  efficient  and  high-grade  projection. 
The  manager  of  the  small  theatre  CAN  pro- 
vide the  theatre  with  a  Bluebook  of  Pro- 
jection, and  INSIST  that  his  or  her  projec- 
tionist study  it  and  make  use  of  it.  The  man- 
ager of  the  small  theatre  CAN  absorb  the 
simple,  easily  understood  proposition  that 
it  is  utter  foolishness  to  rent  a  high  class 
production,  paying  a  substantial  sum  of 
money  for  it,  and  then  by  projection  room 
economy  (?????)  make  it  utterly  impossible 
to  place  that  production  before  the  audience 
in  a  way  that  makes  the  most  of  its  worth. 

Good  projectors  in  perfect  repair,  the  cor- 
rect lens  system,  sufficient  electric  power  to 
illuminate  the  screen  with  at  least  a  fair 
degree  of  brilliance,  and  a  good  projectionist 
in  charge,  are  all  absolutely  essential  to  high 
grade  results  on  the  screen  and  a  maximum 
box  office  income.  This  is  true  of  ANY 
theatre,  big  or  little,  either  on  Broadway  or 
in  the  smallest  village  in  the  land.  The  the- 
atre MANAGER  understands  this,  and  ad- 
heres to  it  religiously.  The  others  plug 
along,  "saving"  nickles  in  the  projection 
room  of  losing  DOLLARS  in  the  box  office. 


gust  1,  1925 


MOVING   PICTURE  WORLD 

Bluebook  School — Answers  306-310 


585 


Note  :  A.  L.  Fell,  Collingswood,  New  Jer- 
sey, sent  correct,  and  in  the  main,  excellent 
answers  to  the  last  series — 301  to  306 — which 
were  displayed.    Apologies  to  brother  Fell. 

Question  No.  306— If  you  were  using  a 
Transverter,  or  other  series  arc  type 
machine  of,  for  example,  75  —  75  ampere 
capacity,  and  there  was  no  other  source  of 
current  supply  available  in  the  projection 
room,  how  would  you  proceed  in  the  mat- 
ter of  showing  slides,  such  as  slides  for 
illustrated  songs,  to  avoid  excessive  break- 
age? 

This  one  proved  rather  a  poser.  Arthur 
Gray,  Boston,  Mass.;  Thoreau  and  Clark, 
Vancouver,  British  Columbia ;  C.  H.  Han- 
over, Burlington,  Iowa ;  C.  M.  Bender,  Min- 
neapolis, Minnesota,  and  John  Griffith, 
Ansonia,  Connecticut,  were  the  only  ones 
who  pulled  through  with  what  I  would  call 
right  answers,  though  Harry  Dobson,  Tor- 
onto, Ontario,  proposed  using  the  field  re- 
sistance, to  which  Griffith  agreed,  though 
the  latter  made  good  by  suggesting  the 
method  of  shunt  resistance. 

The  thing  might  possibly  be  done  Dobson's 
way,  but  I  personally  would  not  consider  it 
as  practicable.  As  the  question  is  put,  we 
have  the  right  too  assume  that  no  other  pro- 
jection will  be  in  progress,  since  it  would 
not  be  expected  that  a  stereo  and  motion  pic- 
ture would  be  in  progress  at  the  same  time, 
and  while  this  eliminates  the  necessity  for  a 
second  well-burning  arc,  still  I  don't  believe 
the  field  resistance  plan  is  a  good  plan,  or 
even  a  practical  one. 


3.-  spot  Aye 

C-  STeREo  TF  /r/s  fi 

Most  or  coiffSt 
Be  /*  series, 
flTH  /t  THVNT  ffl  4 
titCH  Afr>. 

Jj.p  SHONT  t£SIS7MffT. 


So  well  am  I  convinced  that  this  is  the 
case  that  I  am  making  the  following  the  first 
of  the  second  series  of  questions  following 
the  issue  this  appears  in:  "Do  you  consider 
it  practicable  to  reduce  and  regulate  the  cur- 
rent output  of  a  series  arc  type  motor  gen- 
erator (when  it  is  either  necessary  or  un- 
necessary to  burn  one  of  the  motion  picture 
projector  arcs  at  the  same  time  or  if  the 
M.  P.  Projector  be  used  for  slide  projection, 
than  to  burn  both  projector  arcs  simultane- 
ously) by  means  of  the  generator  field  rheo- 
stat. In  this  we  will  arbitrarily  assume  that 
the  necessary  reduction  in  amperage  will  be 
from  75  to  30,  and  that  the  machine  is  a  75 
—  75  ampere  capacity  one. 

Even  Doe,  of  Chicago,  Guimond,  of  Mo- 
bile, Ala.,  and  Colby,  of  Santa  Fe,  N.  M., 
who  have  been  sending  in  almost  uniformly 
correct  and  excellent  replies  to  the  various 
questions,  stubbed  their  toes  on  this  one. 

Here  is  Gray's  reply,  which,  believe  you 
me.  is  a  darned  good  one : 


The  question,  boiled  down,  amounts  to  this. 
"How  to  connect  resistance  for  use  with  the 
stereo  arc,  in  order  to  obtain  the  required 
low  amperage  under  the  outlined  conditions 
of  current  supply."  While  the  designation 
75-75  would  seem  to  me  to  indicate  a  75 
volt  constant  potential  generator  with  a 
capacity  of  75  amperes,  the  statement  that 
same  is  a  series  type  machine  indicates  a 
75  ampere  constant  current  outfit,  and  I 
think  this  is  what  is  intended  for  discus- 
sion. (You  knew  that  very  well;  darn  you.— 
Ed.) 

Any  number  of  arcs  may  be  connected  in 
series  with  the  circuit  of  a  constant  cur- 
rent generator,  and  be  so  arranged,  with 
individual  short  circuiting  switches,  that 
any  one  of  the  arcs  may  be  burned  con- 
tinuously, or  any  two  arcs  burned  for  a 
limited  period  of  time.  The  arcs  being  con- 
nected in  series,  they  will  all  burn  at  the 
same  amperage.  The  Transverter  is  deliver- 
ing a  current  of  75  amperes,  and  while  this 
is  the  amount  of  current  required  for  the 
projection  arcs,  it  is  too  high  to  be  prac- 
ticable to  use  for  the  projection  of  slides, 
or  for  use  with  the  spot  lamp. 

If  any  added  resistance  is  introduced  in 
series  with  any  one  arc,  it  will  also  be  in 
series  with  all  of  them,  hence  will  affect 
the  entire  circuit.  It  will  have  the  effect 
of  causing  an  immediate  rise  of  voltage  in 
order  to  force  the  current  through  the  in- 
creased resistance,  and  the  current  in  the 
circuit  will  be  of  the  same  strength  as  be- 
fore. Thus,  we  establish  the  impossibility 
of  introducing  series  resistance  with  the 
stereo  or  spot  lamp  arcs  to  reduce  them  to 
the  desired  amperage. 

It  might  be  well  to  explain  here  that  a 
constant  current  generator  is  provided  with 
a  field  rheostat  which  may  be  used  to  regu- 
late the  relative  intensities  of  the  armature 
and  field,  thereby  varying,  within  a  certain 
limited  range,  the  strength  of  the  current 
output.  Its  function,  primarily,  is  to  aid 
in  maintaining  a  constant  current  strength 
by  compensating  for  variations  in  the  arc 
potentials,  and  while  this  function  may  be 
extended  to  include  the  raising  or  the  low- 
ering of  the  current  to  quite  a  few  amperes 
more  or  less  than  the  rated  normal  capacity 
of  the  machine,  it  cannot  be  expected  to 
perform  over  such  a  wide  range  of  amperage 
as  is  here  involved,  which  let  us  arbitrarily 
assume  is  75-30  amperes. 

Now  if  we  shunt  a  resistance  across  the 
stereo  arc,  or  arcs,  (the  resistance  must 
be  so  arranged  that  it  can  be  short  circuited 
along  with  the  arc  when  the  arc  is  not 
in  use)  we  will  have  provided  two  paths 
at  this  point  for  the  current  to  divide  and 
flow  through.  Current — as  much  of  it  as 
can — will  flow  through  the  path  of  least 
resistance,  and  in  this  case  part  of  the  cur- 
rent will  flow  through  the  arc,  and  part 
through  the  shunted  resistance.  The  pro- 
portionate amount  of  current  that  will  flow 
through  these  two  paths  will  be  in  exact  re- 
lation to  the  proportionate  amount  of  re- 
sistance in  the  two  paths.  The  resistance  of 
the  shunt  must  be  just  enough  to  allow  ap- 
proximately 45  amperes  to  flow  through  this 
path,  allowing  the  other  30  amperes  to  flow 
through  the  arc.  < 

This  resistance  should  be  variable,  and 
may  be  obtained  from  the  manufacturers 
of  these  machines,  and  at  least  one  manu- 
facturer, calibrates  their  resistances  directly 
to  show  in  amperes,  what  the  current 
strength  of  the  arc  will  be  when  the  leads 
are    connected    to    the    respective  contacts. 

In  the  foregoing,  I  have  elected  to  ex- 
plain things  in  detail,  so  far  as  I  understand 
the  subject,  rather  than  to  attempt  an  ex- 
planation by  means  of  a  diagram.  This,  be- 
cause I  personally  think  the  reasons  and 
causes  in  this  subject  are  as  Important  and 
interesting  as  the  effects,  the  results,  or 
even  the  method. 

Thoreau  and  Clark  illustrate  their  answer 
by  a  drawing.  They  say : 

The  accompanying  diagram  shows  a  par- 
allel or  shunt  resistance  connected  across 
the  arc.  As  current  will  aways  flow  through 
parallel  paths  In  exact  proportion  to  their 
respective  resistances,  it  is  possible,  to  con- 
nect a  shunt  resistance  path  as  indicated, 
the  path  to  have  sufficient  resistance  to  per- 


mit of  any  desired  proportion  of  the  total 
of  seventy  five  amperes  to  flow  through  the 
arc. 

Dobson  says : 

If  a  regular  dissolver  is  in  use,  it  should 
be  connected  in  series  just  the  same  as  an 
ordinary  arc  lamp  and  should  be  operated 
in  the  same  way. 

Assuming  that  we  are  going  to  use  the 
motion  picture  projector  arcs  to  show  our 
slides,  and  that  these  slides  will  be  shown 
at  the  conclusion  of  a  reel  of  film,  I  would 
light  up  the  arc  that  is  not  in  use,  get  it 
settled  down  nicely  and  have  the  slide  in  the 
carrier  all  ready  and  centered  on  the  screen, 
so  that  at  the  finish  of  the  reel  of  film  I 
could  show  the  slide  on  the  screen. 

As  soon  as  the  slide  is  showing  on  the 
screen,  use  the  field  rheostat  to  cut  down  the 
amperage  to  about  40  amperes,  this  can  be 
done  quite  easily  if  a  little  time  and  patience 
Is  used,  and  care  is  taken  to  nurse  the 
other  arc  along  at  the  same  time. 

Both  projectors  can  be  used  at  the  same 
time,  and  good  dissolving  effects  obtained. 
With  reasonable  care,  song  slides  of  the 
newer  type,  (single  glass  only)  can  be  pro- 
jected with  out  breaking  a  single  one. 

Question  No.  307 — How  would  you  arrange 
to  use  a  spot  lamp  off  a  Transverter  or  other 
series  type  motor  generator  used  for  motion 
picture  projection? 

Answered  in  reply  to  306. 

Question  No.  308— If  you  have  a  75  ampere 
high  intensity  lamp  and  are  using  a  full 
diameter  lens,  the  feature  is  dense  or  medium, 
but  the  comedy  and  news  reel  thin,  or  mostly 
so,  how  would  you  manage  to  overcome  the 
glare  and  flattening  of  photography  due  to 
excess  in  illumination,  without  deduction  of 
your  projection  lens  diameter? 

Griffith  says : 

In  such  a  case  I  do  not  think  the  light 
source  ought  to  be  tampered  with.  When  the 
light  beam  is  obstructed  at  or  near  the 
condenser  plane,  no  shadow  of  such  ob- 
struction will  show  upon  the  screen.  It 
therefore  follows  that  the  amount  of  light 
reaching  the  screen  may  easily  be  regu- 
lated by  partially  closing  the  regular  dowser, 
though  if  an  iris  dissolver  were  installed  at 
or  near  the  condenser  plane,  a  big  improve- 
ment in  depth  and  definition  in  cases  where 
the  full  light  is  not  needed  on  the  screen 
would  be  noted.  In  very  many  cases  light 
scenes  are  literally  murdered  by  too  much 
light.  I'm  going  to  bed  now.  Maybe  if  I 
feel  ambitious  I'll  tackle  the  next  one  when 
I  hoist  myself  out  of  the  hay. 

Evidently  he  felt  ambitious,  for  he  tackled 
the  next  one.  I  wasn't  expected  to  print  that 
line,  but  y'  never  c'n  tell  wat'll  happen,  John  ! 
And  anyhow  I  doubt  your  scheme  of  partially 
closing  the  dowser.  Pin-hole  experiments 
apparently  show  that  each  pin  point  of  the 
surface  of  the  converging  condenser  lens 
sends  its  rays  forward  to  a  certain,  definite 
place  on  the  screen. 

Now,  John,  I'm  admittedly  a  bit  rusty  on 
this  dope,  as  I  have  done  no  active  work  on 
such  matters  for  several  years.  Maybe  you're 
right.  I  know  the  shadow  really  does  not 
show,  as  you  have  said,  when  some  obstruc- 
tion is  placed  in  the  beam  at  or  near  the 
condenser,  but  I  doubt  its  not  showing  if  the 
thing  were  carried  to  the  extent  of  partly 
closing  the  dowser — closing  it  as  much  as 
would  be  necessary  in  some  cases  of  this 
sort. 

And  if  it  is  true  that  it  won't  then  what 
about,  for  instance,  figure  39,  page  169  of  the 
Bluebook,  in  the  making  of  which  you  your- 
self had  a  hand,  in  my  basement  over  in 
Brooklyn?  Also  notice  figure  38,  page  168.  In 
this  matter  seems  to  me  figure  39  is  a  case 


5,X(, 


MUVING    PICTURE  WORLD 


August  1,  1925 


nt  one  .uul  one  make  two!  Get  out  your  ex- 
plainer, John,  or  else  go  way  back  'n  sit  down. 
Then  can  anil  C  lark  say  : 

K<  ih   IVi'ii  diameter  of  converging  con- 
denser lens  liy  inriiiiH  of  an  Iris  shutter.  Kn- 
liirgcinont  of  H|iot  or  reduction  of  amperage 
would  ruin  tone  of  Unlit  with  hlKh  In- 
tensity. 

I )oe  says  : 

Vou  cunnot  reduce  tin-  amperage  niato- 
rliilly.  If  for  no  other  rMIOD  than  that  a 
high  amperage  arc  mtiHt  operate  practically 
at  rated  amperage  In  order  that  the  light 
bo  of  good  tone;  hIho  reducInK  amperage 
would  alter  the  crater  size,  and  Increasing 
It  would  necessarily  alter  II  iiKain.  II  would 
tnlco  time  for  a  crater  to  adjust  Itself  to 
chanKO  of  uniperaKO,  and  such  changes  would 
JuHt  servo  to  gum  Ihlngs  up  and  produce  a 
worse  effoel  than  the  one  n  In  sought  to 
avoid. 

Tlicrc  are  two  methods  I  would  favor.  I 
am  not  certain  which  is  better.  One  is  to 
install  an  Iris  dissolver  just  in  front  of  the 
face  of  the  converging  lens  of  the  con- 
denser. The  other  is  an  Iris  installed  at  the 
front  end  of  the  projection  lens. 

Re-reading  the  question,  however,  I  see 
that  the  projection  lens  Iris  is  "out",  as  it 
(the  question)  provides  against  reduction  of 
projection  lens  diameter. 

Gray  suggests  two  revolving  shutters  with 
varying  width  of  blade,  but  in  this  1  think  he 
pulled  a  flivver.  Probably  did  not  stop  to 
consider  the  matter  from  all  its  angles.  He 
suggests  changing  shutters  when  the  news 
and  comedy  come  on,  hut  this  stunt  ought  to 
be  available  for  light  scenes  in  a  production — 
available  at  all  times  and  instantly. 

Another  thing:  by  changing  shutter  blade 
width  you  would  be  monkeying  with  flicker 
tendency.  No,  Brother  Gray,  I  think  you 
pulled  a  boner  that  trip,  but  we'll  have  to 
accept  your  'umble  apology,  because  I've 
pulled  many  a  one  myself. 

Somehow  I'm  not  altogether  satisfied  with 
this  matter.  To  my  way  of  thinking  the 
question — which  was,  I  believe,  one  pro- 
pounded by  Tboreau  and  Clark,  eliminated 
the  one  best  way,  probably  in  order  to  test 
the  ingenuity  of  us  in  finding  another  way. 
I  hold,  however,  that  the  Iris  on  the  front 
of  the  projection  lens  is  best. 

Question  No.  309— What  it  the  difference 
between  A.  C.  and  D.  C? 

Gosh  all  hemlock  1  Only  one  (1)  answer 
gets  itself  published,  and  that's  Gray's.  Where 
in  II  eck  did  you  dig  up  all  that  any- 
how? Maybe  you  flivvercd  on  308,  but  you 
landed  on  iW>  with  both  feet  and  all  ten 
toes,  I'll  tell  the  waiting  world.  Here  is 
his  "brief"  answer: 

In  discussing  the  difference  between  alter- 
nating and  direct  currents  It  would  seem  as 
If  their  common  characteristics  should  be 
considered,  as  well  as  the  dissimilar  ones,  if 
a  comprehensive  understanding  of  the  sub- 
ject Is  to  be  attained.  Furthermore,  the 
functions  and  the  effects  produced  by  the 
two  kinds  of  current  are  so  closely  allied 
to,  and  dependent  upon  their  respective  char- 
acteristics of  flow,  that  it  seems  advisable 
to  consider  both  phases  as  being  of  equal 
importance,  and  as  within  the  scope  of  the 
question. 

Alternating  and  direct  currents  are  both 
a  How  of  electricity,  and  have  the  power 
of  producing  generally  similar  magnetic, 
thermal  and  chemical  effects,  although  each 
kind  of  current  has  properties  that  will  pro- 
duce certain  phenomena  that  cannot  be  re- 
produced by  the  other.  A  direct  current 
maintains  a  constant  direction  of  flow,  which 
may  be  either  at  a  steady  continuous  pres- 
sure or  In  the  nature  of  a  rapid  succession 
of  surges  that  fluctuate  in  pressure,  but  are 
constant  In  direction.  An  alternating  cur- 
rent   reverses    Its    direction    of    flow    in  a 


l>e  lie  manner.  iIsIiir  from  zero  to  maxi- 
mum strength,  returning  to  zero,  and  then 
going  through  similar  variations  In  strength 
In    the    opposite    direct  Ion. 

( ieiieiii  I  ly  speaking  the  properties  of  A.  C. 
are  more  complex  than  those  ot  D.  C,  the 
miiKiieilc  effect s  produced  are  of  far  more 
Importance  and  several  factors  not  Inci- 
dental at  all  to  the  Mow  of  D.  C.  become  of 
prime  Import  when  considering  the  action 
of  A.  C. 

Both  currents  aro  subject  to  Ohm's  Ldiw, 
lull  whereas  In  L).  C.  the  opposition  to  Its 
How  Is  muIi  I'.  ile|iendent  upon  the  conductive 
propel  ties  of  I  he  material  of  which  the  cir- 
cuit In  composed,  a  different  condition  exists 
with  an  alternating  current  where.  In  addi- 
tion lu  Ho  ohmio  resistance  of  the  circuit, 
there  arises  nnoiher  form  of  opposition  to 
the  Bow  of  current  that  occurs  because  of 
Peculiarities  In  the  action  of  the  current  it- 
self. 

In  applying  i  Hun's  ljiw  to  an  alternating 
current  It  Is  necessary  to  determine  the  en- 
tire opposition  to  the  current  flow  and  this 
Is  expressed  lu  the  form  of  Impedance,  and 
Is  calculated  upon  the  relative  existent  values 
in  the  circuit  of  ohmlc  resistance,  and  ln- 
ilucilve  and  capacity  reactance. 

The  property  of .  Inductance  has  many  valu- 
able applications  in  various  phaseB  of 
electrical  work,  and  makes  possible  the  trans- 
formation of  an  A.  C.  of  stated  voltage  to 
one  of  higher  or  lower  voltage,  with  the 
Incidental  loss  of  but  little  energy.  An  ex- 
ample of  a  commercially  valuable  utiliza- 
tion of  this  property  is  the  method  by 
which  long  distance  transmission  of  heavy 
voltage  alternating  currents  can  be  effl- 
clently  and  economically  effected. 

It  Is  quite  tho  opposite  with  D.  C,  where. 
If  the  voltage  of  the  circuit  is  greater  than 
that  needed  for  the  operation  of  an  appli- 
ance or  apparatus  connected  to  the  line,  then 
tho  difference  of  potential  must  be  waste- 
fully  dissipated  In  the  form  of  heat  by  means 
of  a  rheostat  or  similar  resistance.  Tho  two 
currents  also  differ  widely  In  their  respec- 
tive applications  to  projection  work.  A.  C. 
Is  preferable  for  use  with  an  Incandescent 
lllamenl  light  source,  because  of  the  eco- 
nomical method  by  which  the  line  voltage 
can  be  transformed  down  to  the  amount  re- 
quired across  the  terminals  of  the  filament. 
Tho  factor  of  economy  Is  tho  Important  con- 
sideration in  this  case  because  the  actual 
heating  of  the  lllument  can  bo  accomplished 
equally  well  with  either  kind  of  current.  On 
the  other  hand,  D.  C.  Is  preferable  for  an 
arc  light  source,  primarily  because  of  Its 
posltlvo-crater-formlng  characteristic,  and 
incidentally  because  this  direct  current  crater 
produces  not  only  a  more  desirable  and  steady 
projection  light,  hut  because  the  light  In- 
tensity In  screen  foot  candles  is  higher  per 
>irc  ampere  than  with  an  A.  C.  arc. 

Both  kinds  of  current  will  flow  through,  or 
along,  tho  same  kinds  of  conducting  mate- 
rial but  whereas  tho  flow  of  a  direct  cur- 
rent Is  apparently  evenly  distributed 
throughout  the  entire  cross  sectional  area 
of  the  conductor,  an  alternating  current  has 
a  tendency  to  flow  along,  and  over  the  sur- 
face of  a  conductor,  rathor  than  through  It. 
The  higher  the  frequency  tho  more  pro- 
nounced becomes  this  effect,  and  on  very  high 
frequencies  It  becomes  decidedly  advan- 
tageous to  use  a  stranded  conductor  in  order 
to  obtain  an  aggregate  greater  surface  area 
Unin  exists  on  a  solid  conductor  of  equal  cir- 
cular mills  area. 

A  difference  also  exists  In  respect  to  the 
manner  In  which  a  current  of  one  kind  lends 
Itself  to  the  process  of  conversion  into  a  cur- 
rent of  the  other  kind.  Thus,  an  alternating 
current  can  be  rectified  into  a  pulsating,  di- 
rect current  by  several  methods,  I.  e. 
mechanical  vibrating  rectifier,  mercury  arc 
rectifier,  or  a  rotating  electrical  convenor 
such  us  the  Wagner,  etc  A  reverse  adapta- 
bility does  not  hold  true  and  the  only  man- 
ner in  which  a  D.  C.  can  lend  itself  to  the 
generation  of  an  A  C.  Is  by  having  Its 
electrical  energy  applied  through  some  In- 
termediate means,  to  drive  the  armature  of 
an  alternating  current  generator  or  alter- 
nator. 

The  armature  of  a  generator,  from  the 
very  nature  of  Its  construction,  action  and 
location  In  a  magnetic  field,  generates  alter- 
nating current,  but  the  kind  of  current  that 
is  transmitted  through  the  external  circuit 
mny  be  optional,  and  is  D.  C.  if  commutated. 


and  A.  C.  if  the  Innate  alternating  surge* 
are  transmitted,  unaltered  in  character,  by 
means  of  so  called  collecting  rings. 

A  flow  of  current  generated  wholly  or  in 
part  by  chemical  methods,  such  as  a  storage 
battery  or  a  wet  or  dry  cell,  Is  a  direct  and 
continuous  current.  Direct  current  haa  the 
property  of  effecting  chemical  changes  In 
certain    metals    and    materials    that    Is  not 

I  I    bj    alternating    current,   and  tills 

properly  is  utilized  In  the  processes  of 
charging  storage  batteries,  electroplating,  re- 
finement of  certain  metals,  etc.  There  are 
othel  differences  In  the  characteristics  of 
the  two  currents,  und  even  differences  In 
the  characteristics  of  low  and  high  fre- 
quency alternating  currents,  such  as  the 
use  of  the  latter  in  medical  research  work, 
but  1  am  already  afraid  of  being  ruled  out 
because  of  unduo  length.  The  foregoing 
Is  somewhat  lengthy,  but  I  think  it  to  be 
all  gcrmain  and  within  the  scope  of  the 
subject,  it  is  an  interesting  and  important 
subject,  and  cannot,  in  my  opinion,  be 
casually  dismissed  In  one  or  two  paragraphs. 
That's  my  excuse,  Mr.  JOdltor.  Laugh  that 
off. 

Hurlbutt,  of  Oshkosh,  Hanover,  I  De,  Thor- 
eau  and  Clark,  Guimond,  John  Griffith,  Dob- 
son,  Colby,  Bender  and  Budge  all  made  ac- 
ceptable answers,  but  none  of  them  could 
even  touch  Gray's  effort,  so  that's  that. 

Question  No.  310 — How  would  you  cal- 
culate the  capacity  of  any  round  copper 
wire  ? 

Dobson,  Hanover,  Gray,  Doe,  Bender,  Hurl- 
butt,  Guimond,  Budge  and  Colby  all  made 
acceptable  answers.  Dobson  says : 

The  quickest  way  would,  of  course,  be 
to  use  a  reliable  wire  gauge  and  then  con- 
sult uny  correct  wire  capacity  table  for  the 
safe  rating  for  a  wire  of  that  size. 

To  calculate  the  capacity,  first  ascertain  the 
exact  diameter  of  the  round  wire  under  con- 
sideration. This  may  be  done  with  either  a 
wire  gauge  or  a  micrometer  caliper.  If  the 
diameter  Is  obtained  in  the  fraction  of  an 
Inch,  this  measurement  must  be  divided  by 
1,000  to  reduce  It  to  mils.  Having  ascer- 
tained the  diameter  in  mils,  we  "square"  the 
.liaiiieter  by  multiplying  It  by  Itself.  The 
result  will  be  the  area  of  cross  section,  In 
circular  mils,  whereupon  we  consult  a  wire 
capacity  table  to  ascertain  the  number  of 
amperes  a  wire  of  that  area  of  cross  sec- 
tion  will  safely  carry. 

Fox  example.  Suppose  our  wire  Is  1/8  of 
an  Inch  in  diameter.  Since  there  are 
1, 000/1, OOOths  In  an  Inch,  the  diameter  of  the 
wire  would  be  one  eighth  of  1,000,  or  1.000 
divided  by  8,  which  is  125.  Our  1/8  Inch 
wire  then  is  125/1000  or  .125  of  an  inch,  or 
.126  mils  In  diameter.  We  then  "square  the 
diameter"  by  multiplying  125  by  126,  which 
gives  us  16,626  as  the  circular  mil  area  of 
cross  section.  Consulting  table  No.  1.  page 
"0  of  the  rtluebook,  we  find  that  a  No.  10 
wire  has  10,380  C.  M.  area  of  cross  section,  a 
No.  8  has  16.610  and  a  No.  6  has  26.250.  Our 
wire  then  is  (loser  to  a  No.  8  than  any 
other,  and  a  No.  8  may  carry  36  amperes.  If 
rubber  covered. 


A  Little  Stunt 

Thoreau  and  Clark,  Vancouver,  British 
Columbia,  in  writing  of  other  matters  say: 

Here  Is  a  little  stunt  we  have  found  valu- 
able. As  you  know,  the  high  intensity  posl- 
ilvi  carl   contact  pits  and  burns.  Wo  or- 
dered two  spares  and  one  guide  plate  and 
support  for  same.  The  old  contacts  wo  had 
built  up  and  milled  out.  The  muchinlst  had 
our  spare  guide  plate  and  support,  hence  was 
able  in  make  the  contacts  line  up  correctly, 

We  have  used  them  three  weeks,  and  find 
them  to  stand  up  Just  as  well,  and  to  give 
Just  as  good  service  as  the  new  ones.  The 
Job  cost  us  live  dollars  a  pair. 

Not  so  bad!  As  I  understand  it,  the  boys 
had  them  "built  up"  by  the  spot  welding 
process.  I  don't  believe  the  resistance  of  the 
metal  would  be  materially  increased,  and  if 
that  is  true  there  is  no  reason  apparent  to 
me  why  the  built  up  parts  are  not  fully  equal 
to  new  ones. 


MOVING   PICTURE  WORLD 


It's  expected 

"Eastman"  and  "Kodak,"  in  black 
letters  in  the  margin,  identify  the 
genuine  Eastman  product — the  film 
that  carries  quality  through  to  the 
screen. 

Eastman  Positive  Film  assures 
the  kind  of  photographic  reproduc- 
tion that  audiences  are  entitled  to — 
and  expect. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


They  Spent  Two  Years  in  the  Very  Shadow 
of  the  North  Pole  to  Photograpl 
the  Aurora  Borealis 


/// 


1% 


/-at. 


..  ••  •;•*••••'. ;  * 

{]   Kivalina  of  Icelands 


I  FILM 


F.4DS 


'»  I'"01*    ,  ,.!    "'"  ""' 


"Kivalina  of  the  fee  Lands 
A  Wonderful  Film 


|  The  Newpilm, 


-and  returned  with  a  most 
amazing  human  document 
of  life  in  that  bleak  desolation? 

Played  at  the 

MARK  STRAND 

New  York,  to  big  and  enthusiastic  audiences 


lepicture 


TRADE 


i 


L.  75,  No.  6 


AUGUST  8,  1925 


PRICE  25  CENTS 


Every  Week  A  Big  Star  In 

Quality  - 

52 


1 


One  week  after  another 
in  August  these  big  names 

LON  CHANEY 
NORMA  SHEARER 
LILLIAN  GISH 


in  these  great  money  hits 

(See  inside  this  cover) 


lember  Motion  Picture  Producers  and  Distributors  of  America,  Inc. — 
/ill  H.   Hays,  President 


Published  h  CHALMERS  PUBLISHING  COMPANY 

Entered  as  second  class  matter  June  17,  1906,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.    Printed  weekly.   $3  a  year. 


Nationwide 
August 
23d 


Nationwide 
August 
30th 


LON 
CHANEY 

in 

The  Unholy  Three 

with  Mae  Busch 
Matt  Moore 

*  TOD  BROWNING 

Production 

by  Tod  Robbins 


NORMA 
SHEARER 

with  Lew  Cody 

A  Slave 

of  Fashion 

by  Samuel  Shipman 

A  HOBART  HENLEY 


Production 


LILLIAN 

GISH  in 

ROMOLA 

with  Dorothy  Gish 

by  George  Eliot 

A  HENRY  KING 

Production 

An  Inspiration  Picture 
Chas.  H.  Duell,  Pres. 


The-Talk-of-the-lndustry^Pictures 


jugust  8,  1925  MOVING   PICTURE    W  ORLD  591 


Off  to  a  flying  start— PARAMOUNT'S  GREATER  FORTY! 

"THE  LUCKY  DEVIL"  shown  to  mid-winter  business  in  mid- July  at  the 
Rivoli,  New  York,  and  hailed  as  the  greatest  auto-race  thriller  ever  made. 
Richard  Dix  in  Class  AA  as  a  star. 

"NIGHT  LIFE  OF  NEW  YORK"  knocks  'em  cuckoo  in  New  York  and 
Cleveland,  and  it'll  do  the  same  for  you. 

"STREET  OF  FORGOTTEN  MEN"  shown  and  hailed  as  another  "Mir- 
acle Man." 

"IN  THE  NAME  OF  LOVE."  With  Greta  Nissen,  about  whom  they're 
all  raving.  Ricardo  Cortez.  Wallace  Beery.  Raymond  Hatton.  The 
Sweetheart  Special.    Something  easy  to  sell  the  public. 

GLORIA  SWANSON  in  "THE  COAST  OF  FOLLY."  And  what  a 
Gloria!  Gowns — what  gowns!  Comedy.  Society.  Palm  Beach.  From  a 
best-selling  novel.  Allan  Dwan,  producer.  Luxury !  Something  easy  to 
sell  the  public. 

"NOT  SO  LONG  AGO."  Gay  romance  of  young  New  York.  Betty  Bron- 
son  ("Peter  Pan").  Ricardo  Cortez.  Sidney  Olcott  ("Little  Old  New 
York"),  producer.   Big  stage  play.   Something  easy  to  sell  the  public. 

ZANE  GREY'S  "WILD  HORSE  MESA."  Man,  how  good  this  one  is! 
Shades  of  "Thundering  Herd"  and  all  other  Zane  Greys — this  one  has  'em 
stopped!  Jack  Holt,  Noah  Beery,  Billie  Dove,  Doug,  Jr.,  5000  stampeding 
mustangs.   Something  easy  to  sell  the  public. 


592 


MOVING   PICTURE  WORLD 


August  8,  192! 


AND  ALSO  WATC 

THOMAS  MEIGHAN  in  "THE  MAN  WHO  FOUND  HIMSELF." 
Guaranteed  a  great  Meighan  entertainment.  Booth  Tarkington  original 
story.  Marvelous  cast — Virginia  Valli,  Julia  Hoyt,  and  others.  Something 
easy  to  sell  the  public. 

"WILD  WILD  SUSAN."  Starring  BEBE  DANIELS.  With  Rod  La- 
Rocque.  Daniels  great!  Wild  comedy.  Liberty  Magazine  story.  Bebe 
a  twelve-cylinder  society  tomboy.   Something  easy  to  sell  the  public. 

HAROLD  BELL  WRIGHT'S  latest  novel,  "A  SON  OF  HIS  FATHER." 
Herman  Wobber,  one  of  the  industry's  squarest  shooters,  writes:  "Have 
personally  previewed  'A  Son  of  His  Father,'  and  it  is  one  of  the  greatest 
outdoor  pictures  Paramount  ever  handled.    It's  box  office  all  over." 

Something  easy  to  sell  the  public. 

"THE  TROUBLE  WITH  WIVES."  Florence  Vidor.  Tom  Moore. 
Esther  Ralston.  Ford  Sterling.  Mai  St.  Clair,  laugh  director  of  "Are 
Parents  People?"   Something  easy  to  sell  the  public. 


all  of 
these 
are 
finished 


THESE  ARE  StlUTO  CoiAE 

Just  samples  of  future  Qreater  Forty  releases: 
"THE  PONY  EXPRESS" — James  Craze's  greatest. 
"THE  VANISHING  AMERICAN"— Zane  Grey's  greatest. 
"STAGE  STRUCK"— Gloria  Swanson's  greatest. 
"ON  DRESS  PARADE"— Raymond  Griffith's  greatest. 
"THAT  ROYLE  GIRL"— D.  W.  Griffith's  greatest. 

EVERY  ONE  OF  THEM— SOMETHING  EASY  TO  SELL 
_  THE  PUBLIC! 

you  can  bet  your  life  on  >=' 


THE  GREATER  FORTY 

(Paramount  Qictures 


Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc. — Will  H.  Hays,  President. 


ugust  8,  1925 


MOVING   PICTURE  WORLD 


593 


FheyAll  Agree 


'One  of  the  greatest  movies  ever  made" — 

CLEVELAND  Plain  Dealer 

'The  high  spot  of  his  career" — 

LOS  ANQELES  Examiner 

'A  genuine  diverting  comedy  drama" — 

CHICAQO  American 

1  One  of  the  best  photoplays  ever  made  " — 

SYRACUSE  Telegram 

'Once  more  Mr.  Lubitsch  has  turned  the  trick" — 

BOSTON  Transcript 

Another  'Marriage  Circle'  in  more  ways  than 

MILWAUKEE  Sentinel 


one" — 


(I  laughed  so  that  I  disturbed  the  audience" — 

OMAHA  News 

'We  are  certain  that  it  is  one  of  the  best 
photoplay  comedies  ever  made.  It  is  in  every 
way  as  fine  an  achievement  as  'The  Marriage 
Circle'"  

NEW  YORK  Tribune 


and  now— 

tAeNewYork 

PICCADILLY^ 

GREATER 
MOVIE  SEASON 
PICTURE 

week  of 
August  Is 


anErnst 
Lubitsch 

Production 


iss  Me 


WITH 


Afjain" 

^L^P  by  HANS  KRAELY 

Marie  Prevost 
Monte  Blue 

Clara  Bow  John  Poche 
Willard  Louis 


DIRECTED  BY 


Ernst  Lubitsch 

warmer  brqc 

Classic  r>P  the  Sr.ren  I 


The  Last  Word  in 
Theatre  -  Cooling 
Equipment — 


As  just  installed  in  the 
Capitol  Theatre,  New  York 


"At  first  motion  picture  theatres 
featured  only  motion  pictures.  Then 
they  introduced  orchestras,  divertisse- 
ments, lighting  effects,  and  vaudeville 
numbers.  And  now  they  point  with 
pride  to  their  cooling  systems. 

"We  stopped  in  the  Capitol  the  other 
day  and  found  the  theatre  so  delight- 
fully cool  that  we  went  down  into  the 
basement  to  investigate.  It  was  thor- 
oughly explained,  but,  all  we  remember 
is  that  there  were  large  motors  and 
condensers,  twelve  thousand  feet  of 
cooling  pipes,  and  six  thousand  feet  of 
condensing  coils.  Water  is  pumped 
through  the  roof,  thereby  cooling  off 
the  theatre.  We  also  registered  little 
gasps  of  astonishment  at  the  huge 
machinery  and  the  compressors,  but 
can't  recall  whether  our  guide  said  the 
water  was  taken  from  gas,  or  gas  taken 
from  the  water.  Anyway,  the  theatre 
is  refreshingly  cool." 
—ROSE  PELSWICK,  N.  Y.  Ev.  Jour. 


THE  CAPITOL  THEATRE  has  just  completed 
the  installation  of  the  largest  theatre  cooling 
plant  in  the  world.  The  problem  of  cooling  the 
air  of  the  world's  largest  theatre  was  a  particularly 
unique  one,  because  of  its  enormous  size  and  seat- 
ing capacity.  After  an  extensive  study  of  the 
various  types  of  refrigerating  plants,  Major  Edward 
Bowes,  managing  director,  arranged  with  the 
Helmer  Air  Conditioning  Company  for  the  con- 
struction of  a  special  type  of  plant  which  will  meet 
the  required  conditions.  This  cooling  plant  is  the 
largest  installed  in  any  theatre  in  the  world  and 
has  a  capacity  of  400  tons  of  reirigeraticn. 


Spray  chambers  showing  I 
Helmer  (Pat.)  revolting  spn 
nozzles  which  sprays  iced  wat 
through  which  the  air  must  pa 
reducing  the  air  to  a  low  let 
pcrature  and  eliminating  sn 
plus  fnoisture. 


Helmer  Air  Conditioning  Corp. 

103  PARK  AVENUE      Engineers  and  Contractors      NEW  YORK  CIT 


August  8,  1925 


MOVING   PICTURE  WORLD 


595 


THE  SPICE  OF^THE  PROGRAM"  ; 


18 

new  two-reel 


MERMAID  COMEDIES 

Jack  White  Productions 

Five  years  as  pace-setters  in  the  field  of  broad,  fast^action 
comedies!  With  this  wonderful  record  behind  them, 
you  can  count  on  Mermaid  Comedies  in  19254926  as 
absolutely  sure-fire  when  you  want  a  two^reel  fun^fest 
that  is  full  of  thrills  and  high  speed  stunts  as  well  as 
crammed  to  the  last  inch  with  laughs* 

And  the  stars!  Lige  Conley,  the  high-speed  boy  of  comedy. 
Al  St.  John,  whose  excellent  work  in  Mermaid  and  other  comedies 
has  put  him  in  great  demand  with  exhibitors.  Real  box-office  bets, 
both  of  them.  Supported  by  Estelle  Bradley,  Virginia  Vance, 
Otto  Fries,  Jack  Lloyd,  and  a  host  of  other  well-known  players. 

For  five  years  exhibitors  themselves  have  been  declaring 
^Aermaid  Comedies  the  leaders  in  their  field.  You'll  have 
to  step  lively  to  get  the 

18  new  two-reel 

MZRMAIV 

COMSVIES 

A  Mermaid  Comedy  will  always  bring  many  added 
patrons  to  the  box-office  if  you  tell  them  you're 
showing  it.  Advertise  your  Short  Subjects! 


For  foreign  rights  address: 

Far  East  Film  Corporation,  729  Seventh  A  venue,  New  York,  N.Y. 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


Member,  Motion  Picture  Producers 

and  Distributors  of  America,  Inc.,  Will  H.  Hays,  President 


36 


MOVING   PICTURE  WORLD 


EXHIBITORS 


NOTE.    This  page  advertisement 
reprinted  from 

THE  AMERICAN  LEGION  WEEKLY 


August  8,  1925 


ieup 


HOH?^nSt  or  U*1* "Ln  of 


TO® 


The 


v 


9k. 


tfAEE'S 


/ 


coupon  Jot  J 


CO 


Me* 


Of* 


pto 


fttabV 


tie-up 

un^- 


Make  your 
arrangements  now 


Fox  Film  Corporation. 


August  8,  1925 


MOVING   PICTURE  WORLD 


597 


with  the  American  Legion! 

AS  NO  MAN 


HAS 


4 


DVED 


The  William  Tax  photoplay  epic  based  on  ddward  fiverettHahl 

"THE  MAN  WITHOUT  A  COUNTRY' 

Exhibitors!  Dwell  on  These  Facts, 

7)  R.  HALE'S  novel  has  been  endorsed  by  tru 
11,129  American  Legion  posts  in  America 
— Exhibitors  should  communicate  with  their 
nearest  Legion  Post  Commander,  and  arrange 
a  tie-up  and  play-date.  An  American  Legion 
benefit  night  means  a  house  crowded  with  the 
best  people,  and  honor,  and  glory,  and  CASH 
for  you — These  benefits  should  be  arranged  or 
a  basis  of  mutual  profit. 

Help  the  Legion  and  the  Legion 
Will  More  Than  Help  You!  , 


\ 


JL  HIS  striking  adver- 
tisement in  two  colors 
forms  one  of  the  cover 
pages  of  the  American 
Legion  Weekly  for  June 
26 — This  ad  appears  for 
your  benefit — It  goes  to 
all  members  of  the 
Legion  and  their  fami- 
lies, which  means  a 
reading  circulation  of 
3,000,000  men,  women 
and  children! 


Fox  Film  Corporation, 


Roll  the  Dollars  to 


The  Picture  Version  of  JOHN  GOLDEN'S  Stage  Play  ! 

By  Winchell  Smith 

Titles  by  MONTAGUE  GLASS 

VICTOR  SCHERTZINGER  PRODUCTION 

A  vital,  human  drama  of  life's  temptations! 

fox  Film  Corporation, 


Your  Box  Office  ! 


WILLIAM  FOX 

SUPREME 
ATTRACTION  f}^ 


Fox  Film  Corporation 


of  the  product  is  in  the 
booking 


NATIONAL  THEATRE  SYNDICATE 

for  their  theatres  in 
Tonopah,  Nev.  Chico,  Cal. 

San  Jose,  Cal.  Marysvillc,  Cal. 

Stockton,  Cal.  Woodland,  Cal. 

Madera,  Cal.  Modesto,  Cal. 

Portcrville,  Cal. 


ROBB     ROWLEY  CIRCUIT 

for  their  theatres  in 


Durant,  Okla. 
Sweetwater,  Texas 
San  Angelo,  Texas 
Laredo,  Texas 
McKinney,  Texas 
Big  Springs,  Texas 


Kingsville,  Texas 
Cisco,  Texas 
Ennis,  Texas 
Palestine,  Texas 
Hillsboro,  Texas 
Sherman,  Texas 


C.  D.  BUSS 

Strand  and  Wil-Bor  Theatres,  Easton,  Pa. 


WHITEHURSTS  THEATRES 

New,  Garden.  Century  and  Parkway  Theatres, 
Baltimore,  Md. 


B.  DEPKIN 

Metropolitan  Theatre, 


Baltimore,  Md. 


ROBBING  AMUSEMENT  CO. 

Eckel  Theatre,  Syracuse.  N.  Y. 


CHAMBERLAIN  CIRCUIT 

for  their  theatres  in 
Shamokin,  Pa.  Lansford,  Pa. 

Tamaqua,  Pa.  Mt.  Car mcl,  Pa. 

Mahanoy  City,  Pa. 


HAVOC 


rwiifc  GEORGE  O'BRIEN -MADGE  BELLAMY  —  LESLIE  FENTON 
MARGARET  LIVINGSTON -WALTER  M'GRAIL-  EULAUE  JENSEN 

Fox  Film  Corporatioru 


HAVOC 


Here's 

what, 
they're 

buying 


CONTRACT 
1925-26 

PRODUCT 


35— SUPREME 

ATTRACTIONS 

7— TOM  MIX  Pictures 

7—  BUCK  JONES  productions 

SHORT  SUBJECTS 

20— IMPERIAL  COMEDIES 

8—  V4,N  BIBBER  C0K?4ES  EARLE  FOXE 
8— O.  HENRY  COMEDIES 
8— MARRIED  LIFE  OF  HELEN 

AND  WARREN  COMEDIES 

26— F  OX  VARIETIES 

104  — FOX  NEWS 


SEE  A  FOX  manager  for  your  profit's  sake  ! 

lVOC       mighty  drama  of  war-dazed  women! 

fox  Film  Corporation, 


Fnx  Film  fnrrmraflnn 


'  Gthe  screen  version  of  the 
-  International  Stage  Success 

Thy  by  Henry  Wall  ^  Scenario  by  ddmund  Goulding 
ROWLAND  V.  LEE  Vwdudion 


7 


August  8,  1925  MOVING   PICTURE    WORLD  605 


Opportunity 
Is  Pounding 
On  Your  Door! 

If  you  want  to  play 
"The  Phantom  of 
the  Opera"  in  Oc- 
tober, wire  without 
a  moment's  delay  to 


Universal  Pictures  Corporation 

730  Fifth  Avenue  New  York  City 


606 


MOVING    PICTURE  WORLD 


August  8,  1925 


The  Straight  Line  Approach  to 

Perfect  Projection  Theatre  Advertising 


PICTURE 
THEATRE 
ADVERTISING 


EPES  WINTHROP  SARGENT 


. .-=  pusujmo  f  -.—  '  -  

THE  MOVING  PICTURE  'WORLD 
CHALMERS  PUBLISHING  COMPANY 
NEW  YORK  CITY 


Qet 
Ready 
for 
Fall 
Business  I 


Every  Theatre  Manager  and  Projectionist  Needs  F.  H. 
Richardson's  New  4th  Edition  Handbook  of  Projection. 


It  is  a  974  page  book. 

It  has  375  illustrations. 

It  gives  full  instructions  on 
care  and  operation  of  Power, 
Simplex,  Proctor,  Motio- 
graph  and  Baird  projectors. 

It  contains  a  full  account  of 
Mazda  Lamp  projection. 

It  describes  the  G.  E.  Sun- 
light, and  Simplex  high  in- 
tensity arc  lamps. 

It  treats  fully  on  generators, 
insulation,  grounds,  lenses, 
light  action,  mercury  arc 
rectifiers,  motor  generators, 
picture  distortion,  practical 
projection  optics,  the  projec- 


tion room,  the  screen,  speed 
indicators,  transformers,  etc. 

7.  It  asks  and  answers  842  ap- 
propriate questions. 

8.  It  has  a  complete,  fast  work- 
ing index. 

9.  It  is  up-to-date  and  authen- 
tic. 

10.  It  is  written  by  an  author 
who  knows  what  he's  writ- 
ing about,  who  writes  in 
plain  understandable  Eng- 
lish, and  who  is  the  only 
projection  author  who  has 
already  written  and  com- 
pletely sold  out  three 
large  previous  editions  of  a 
book  on  projection. 


Epes  W.  Sargent,  who  during  the  past  fourteen  years 
has  examined  and  edited  more  theatre  advertising  than  any 
other  man  in  the  business,  condenses  the  fundamentals  you 
need  to  know  in  the  following  chapters  of  this  book: — 


ii. 
in 

IV. 

v 

VI. 
VII. 
VIII. 
IX. 
X. 
XI. 
XII. 
XIII. 
XIV. 
XV. 


Introduction  XVI. 
The  Personality  of  the  XVII. 
Theatre  XVIII 
The  Lobby  as  an  Advertise- 
ment XIX. 
Advertising  Features  for  the  XX 
House  XXI 
The  Importance  of  House  XXII 
Trade  Marks  XXIII 
Music  as  an  Advertisement  XXIV 
Tabulating  Information  XXV, 
Catchlines 

Advertising  on  the  Screen  XXVI. 

Lithographs  and  Billboards  XXVII. 

Doing  Press  Work  XXVIII. 
Newspaper  Advertising 

Type  and  Typesetting  XXIX. 

Halftone  and  Line  Cuts  XXX. 

Printing,    Paper  and   Cuts  XXXI. 

Preparing  Advertising  Copy  XXXII. 


Distributed  Matter 
Novelty  Advertisement 
House   Program   Forms  and 
Advertisements 
Copy  for  House  Programs 
Methods  of  Distributing 
Form  Letters 
Street  Advertising 
Getting  Matinee  Business 
Prize  and   Contest  Schemes 
Premium  and  Coupon 
Schemes 

Various  Schemes 
Advertising    Special  Seasons 
Handling     Specials  and 
Serials 

Summer  Advertising 
Rainy  Day  Advertising 
Opening  a  House 
Opposition 


Price,  $6,00  Postpaid 


Price,  $2.00  Postpaid 


At  Your  Dealer's  or  Direct  from 
CHALMERS  PUBLISHING  COMPANY 


516  FIFTH  AVENUE 


NEW  YORK  CITY 


Gfie 


MoviKg  Picture 

WORLD 

Founded  In  ltyOJ  by  J.  P.  Chalmers 


The  Editor's  Views 


I 


T  started  about  six  weeks  ago.    One  of  the  reviewers 
entered  our  office  and  declared  himself: 

"When  you  get  around  to  Universal  in  your  'Look- 
ing 'Em  Over'  series  be  sure  that  you  have  already  seen 
Reginald  Denny  in  'I'll  Show  You  the  Town'— it  will  give 
you  an  idea  of  what  this  boy  is  apt  to  mean  as  a  drawing 
card  before  the  next  season  is  over." 

So  we  journeyed  to  Broadway  to  view  "I'll  Show  You 
the  Town."  And  we  are  glad  we  did.  Now  we  are  waiting 
anxiously  for  "California  Straight  Ahead."  Put  this  chap 
Denny  in  ANY  of  your  calculations  for  next  year. 


A 


FEW  weeks  later  another  of  the  reviewers  stepped 
up  to  the  desk.  He  didn't  know  about  the  first 
one's  approach  so  he  repeated  the  introduction. 


"You  can't  be  fair  to  Universal  and  exhibitors  in  your 
'Looking  'Em  Over'  series  until  you  have  seen  the  picture 
that  was  just  shown  for  review.  'Siege'  is  the  name,  Sven 
Gade  directed,  and  I  am  here  to  say  that  we  have  a  new 
name  to  take  into  account  when  considering  the  front  rank 
directors. 

"I  never  saw  a  roomful  of  blase  critics  so  tightly  held — 
'Siege'  will  be  Universal's  biggest  this  year  and  as  big  as 
any  that  anyone  will  offer." 

*    *  * 

TUESDAY  of  this  week  the  same  critic  came  in  to 
apologize.  "I  was  wrong  about  'Siege,'  "  he  started. 
"It  is  all  that  I  said  it  was — except  that  it  won't  be 
Universal's  biggest  this  year. 

"Wait  until  you  see  'The  Homemaker!'  King  Baggot 
has  made  a  masterpiece.  This  is  without  a  doubt  the — 
etc.,  etc.,  etc.,—"  and  on  and  on  he  went.  Well  let  you 
read  the  continuation  of  his  remarks  in  the  review  section 
of  this  issue.   There  are  physical  limits  to  this  page. 

So,  we  ask  you,  how  is  a  humble  editor  going  to  attempt 
the  role  of  prophet  when  an  organization  keeps  pushing 
the  goods  out  so  consistently  as  to  relegate  him  to  the  less 
dignified  role  of  reporter? 


There  is  no  need  to  go  any  further.  Carl  Laemmle  hit 
the  line  pretty  steadily  in  his  First  White  List — just  now 
day  to  day  happenings  are  showing  that  he  is  able  to  main- 
tain the  pace. 

Incidentally,  sympathy  has  so  often  been  extended  to 
poor  Carl  on  his  production  and  studio  problems,  that  we 
feel  it  apropos  to  mention  that  if  our  personal  information 
is  correct  it  was  Carl  Laemmle's  faith — plus  some  oppor- 
tune encouragement  by  William  A.  Johnston — that  finally 
brought  "The  Homemaker"  to  the  screen.  Like  all  the 
great  successes  it  seems  to  have  passed  through  the  embryo 
stage  where  it  was  nearly  pro  and  conned  to  oblivion. 


An  Industrial  Saga 

AT  the  first  flush  of  America's  industrial  development, 
Ida  M.  Tarbell  wrote  a  classic  of  fact  literature  in 
telling  the  story  of  Standard  Oil  and  the  rise  of 
the  Rockefeller  fortunes.  And  in  so  doing  established  her 
own  firm  place  in  the  world  of  letters. 

Opportunity  beckons  to  the  writer  with  the  facilities  and 
the  ability  to  depict  the  amazing  expansion  of  Famous 
Players — with  human  interest  coloring  given  to  the  recital 
by  the  story  of  Adolph  Zukor  and  Sydney  Kent. 

The  current  items  of  the  news  columns  give  only  a  faint 
impression  of  the  real  story.  There  is  a  deep,  underly- 
ing, big  story  of  epic  proportions — an  industrial  saga. 

Opinions  may  differ,  as  they  have  in  the  case  of  Standard 
Oil,  as  to  the  ultimate  effect  on  an  industry  at  large  and 
on  the  public,  of  development  on  such  a  gigantic  scale. 
But  they  can  in  no  way  detract  from  the  story  as  a  story, 
nor  lessen  the  height  of  the  figures  involved  in  the  drama. 

Adventure,  daring,  vision,  resourcefulness,  and  patient 
upbuilding  of  a  remarkable  machine  are  the  ingredients 
of  this  Romance  of  Today. 

Page  a  successor  to  Ida  M.  Tarbell. 


There's 
Extra 

MONEY 

in  the 
Short 
Subject 


Are  You 
Qetting 
YOURS  ? 


Advertising 

Does 

It. 


Moving"  Picture 

WORLD 


EDITOR  ROBERT  E.  WELSH 


Published  Weekly  by  CHALMERS  PUBLISHING  COMPANY,  516  Fiftk  Avenue,  New  York,  N.  Y. 
Telephone:  Murray  Hill  1610-1-2-3.   Member  Audit  Bureau  of  Circulations.   John  F.  Chalmers,  president; 

James  P.  Chalmers,  Sr.,  vice-president;  Alfred  J.  Chalmers,  vice-president;  Eliza  J.  Chalmers,  secretary 
and  treasurer,  and  Ervin  L.  Hall,  business  manager. 

Branch  Offices:  Joseph  Esler,  5434  Glenwood  Avenue,  Chicago;  W.  E.  Keefe,  1312  Stanley  Avenue, 
Hollywood,  Cal. 

Managing  Editor — John  A.  Archer.  Advertising  Manager — Ben  H.  Grimm.  Circulation  Manager — 
Dennis  J.  Shea. 

Subscription  price:  United  States  and  its  possessions,  Mexico  and  Cuba,  $3.00  a  year;  Canada,  $3.50; 
foreign  countries  (postpaid),  $10.00  a  year.  Copyright,  1925,  Chalmers  Publishing  Co.  Copyright 
throughout  Great  Britain  and  Colonies,  under  the  provisions  of  the  Copyright  Act  of  1911.  (All  rights 
reserved.) 

Other  publications:  Cine  Mundial  (Spanish).    Technical  books. 


VOLUME  75 


NUMBER  6 


To  Keep  You  Posted 

Editorial    607 

Europe's  Chief  Enemy — The  Tax  Burden   609 

Features  Stars  in  Short  Subjects   609 

Playing  Up  Short  Subjects  Is  Just  Horse  Sense    610 

Arbitration-Contract  Situation  Arousing  Country;  Seider  and  Pettijohn  Clash  Openly  611 

Business  Manager's  Status  May  Be  Deciding  Point  in  National  Crisis   615 

Board  of  Trade  and  Commerce  Puts  Over  Independence  Week   615 

Coolidge  Endorses  Great  Movie  Season     616 

Eliott  Predicts  Full  Membership  in  Sixty  Days    616 

British  Producers  Unite   616 

Canadian  Composers  to  Push  Law   617 

Atkinson  Announces  New  Affiliation   617 

E.  J.  Smith  Made  Warners'  Eastern  Sales  Head    618 

Ruben  Adds  Thielen's  Chain  to  Circuit   618 

Shallenberger  Says  Exhibitors  Pay  Producers'  Overhead    619 

Friend  Plans  New  England  Chain   619 

Exhibitors'  News  and  Views   621 

Projection    670 

To  Sell  Your  Seats 

Selling  the  Picture  to  the  Public   631 

•\ddison  Will  Include  Chautauqua  in  Plans  for  Next  Season   631 

How  Tod  Browning  Beat  the  Circus   631 

Sun  Takes  Record  With  Six  Weddings   6-52 

Paraded  Models  for  Fashion  Show   633 

Police  Help  in  Boosting  O'Malley   634 

Different  Crosswords  Won  Place  in  Paper   635 

Gave  Prize  Tickets  to  Want  Ad  Writers   637 

The  First  Run   638 

To  Aid  Your  Bookings 

Straight  From  the  Shoulder  Reports   626 

Reviews    °™ 

Pep  of  the  Program   °47 

Releases    665 


August  8,  1925 


MOVING    PICTURE  WORLD 


609 


Europe's 
Chief  Enemy — 
The  Tax  Burden 


PROMINENT  representatives  of  the  motion  picture 
industry  in  every  country  on  the  European  continent 
are  realizing  that  their  great  enemy  is  not  the  film 
imported  from  the  States,  but  the  staggering  burden  of 
domestic  taxation.  In  Germany,  France  and  Italy  there  is 
an  organized  effort  to  fight  this  evil.  The  press  and  other 
factors  within  the  various  countries  are  wisely  employing 
their  energy  to  battle  against  excessive  taxation  instead 
of  indulging  in  more  or  less  sentimental  denunciations 
against  "foreign  films."  In  Germany  alone  picture  the- 
atres are  being  closed  at  the  rate  of  about  one  a  day  for  the 
last  six  months  simply  because  the  owners  are  unable  to 
pay  the  taxes  and  make  their  livelihood  at  the  same  time. 

The  New  York  representative  of  the  UFA  company, 
Wynne-Jones,  took  pains  on  his  arrival  in  Berlin  to  clear 
away  the  foolish  prejudice  of  European  producers  against 
the  American  attitude  toward  foreign  films.  He  made  it 
plain  to  the  reporters  that  no  prejudice  exists  in  the  States 
against  films  merely  because  they  are  foreign.  It  is  only 
a  matter  of  suiting  the  taste  of  the  American  public.  He 
deplored  the  talk  heard  in  Germany  of  a  boycott  against 
American  films  in  retaliation  for  America's  refusal  to  ac- 
cept foreign-made  films  indiscriminately.  As  for  methods 
of  disposing  of  foreign  films  in  the  American  market,  Mr. 
Jones  said  that  the  best  plan  was  to  treat  each  feature  as 
a  separate  entity  and  to  get  the  most  advantageous  terms 
wherever  they  could  be  found.  Tying  up  to  one  concern 
for  all  productions  was,  in  his  opinion,  not  the  wisest  course 
to  pursue. 

The  Theatre  Owners  Society  of  the  Italian  Kingdom  held 
its  annual  convention  in  Rome  the  last  week  of  June.  Their 
deliberations  lasted  for  three  days.  It  was  the  first_  time 
in  the  history  of  their  organization  that  a  journalistic  re- 
presentative of  the  country  which  furnishes  them  with 
most  of  their  films  attended  their  convention.  The  greetings 
and  good  wishes  of  Moving  Picture  World  were  well  re- 
ceived and  attested,  in  the  opinion  of  the  delegates,  the 
truly  international  spirit  which  animates  the  world  of  the 
screen. 

Three  distinct  and  different  currents  of  opinion  were 
represented  in  the  attitude  of  the  delegates.  While  all  of 
them  agreed  "that  something  must  be  dbne  to  rehabilitate 
Italian  production,"  they  disagreed  as  to  the  means  and 
methods.  A  majority  probably  was  in  favor  of  raising 
the  tariff  on  foreign  films,  others  thought  that  the  exces- 
sive governmental  taxation  of  picture  theatres  ought  to 
be  remedied  as  the  first  step  toward  a  permanent  im- 
provement, while  a  minority  expressed  the  opinion  that 
the  whole  system  of  production  in  Italy  must  be  thoroughly 
re-organized  on  the  basis  of  fewer  and  better  pictures. 
An  element  of  humor  was  injected  into  the  debate  by  one 
delegate  who  said  that  in  many  respects  the  Italian  films 
were  even  now  much  better  than  the  American. 

Having  attended  one  previous  convention  of  the  Italian 
theatre  owners,  I  was  impressed  by  the  great  improve- 
ment in  the  personnel  of  the  convention  and  by  the  intel- 
ligence and  clear  business  vision  of  most  of  the  delegates. 
The  Italian  press  takes  a  very  lively  interest  in  every  at- 
tempt to  revive  the  Italian  picture  industry;  not  only  the 
trade  press,  but  all  the  great  dailies  of  Rome,  Naples  and 
the  populous  cities  of  the  North.  The  editors  are  under 
no  delusions.  They  advise  the  convention  not  to  put  its 
trust  in  resolutions. 


By 

W.  Stephen  Bush 


The  comment  of  one  editor  is  worthy  of  being  repro- 
duced here  as  it  seems  to  be  addressed  to  all  Europeans 
who  still  think  that  quality  in  films  can  be  fought  with 
import  duties  and  resolutions :  "The  trouble  with  our  mo- 
tion picture  folks  in  Italy  has  been  too  much  flamboyant 
advertising  to  justify  it;  general  incompetency  from  the 
lowest  up  to  the  highest;  a  refusal  to  spend  money  in  order 
to  produce  results;  the  lack  of  good  taste  and  the  fierce 
opposition  to  any  radical  reform  and  proper  organization." 

The  theatre  owner's  real  paradise  just  now  is  the  dough- 
ty little  Kingdom  of  Holland.  There  are  just  a  little 
less  than  200  theatres  in  Holland  and  about  fifty  film  ex- 
changes. Even  the  Dutch,  generally  slow  in  perceiving 
the  humor  of  a  situation,  cannot  help  smiling.  There  would 
appear  to  be  happier  avocations  than  that  of  a  film  salesman 
in  Holland.  Holland  uses  American  films  almost  exclus- 
ively. They  are  generally  sold  outright  to  a  native  ex- 
change. 

The  tidal  wave  of  European  production,  lately  at  its 
crest,  has  receded  rapidly.  Looking  over  the  market  in 
the  principal  producing  countries,  one  cannot  find  any- 
thing that  looks  to  have  any  value  beyond  the  borders  of 
the  producing  country.  Looking  at  the  programs  of  ten 
large  houses  in  Berlin,  not  counting  the  theatres  owned 
by  UFA,  the  American  films  have  an  even  break  with  the 
native  productions;  in  ten  theatres  in  Paris  the  American 
films  have  a  slight  lead  over  all  others;  in  London  the  pro- 
grams are  almost  100  per  cent.  American. 


Features  Stars 
In  Short  Subjects 

RE.  CHARLES,  manager  of  the  new  Everett 
Theatre,  Everett,  Wash.,  has  had  a  wealth  of  ex- 
perience managing  various  houses  in  the  Pacific 
Northwest.  Mr.  Charles  is  thoroughly  sold  on  the  strong 
appeal  of  the  novelty  short  reel  of  today.  His  complaint 
is  that  there  are  not  enough  of  these  to  supply  his  needs 
along  these  lines.  He  presents  these  with  an  excellent 
musical  setting,  playing  them  up  in  slides  on  his  preced- 
ing bill. 

Comedy  and  other  short  slides  are  used  at  each  show, 
giving  them  an  even  break  with  features  on  this  type  of 
exploitation.  He  uses  such  mats  as  are  available  on  short 
subjects  in  his  newspaper  advertising,  giving  from  one- 
eighth  to  one-fourth  of  his  newspaper  space  to  the  short 
subject  announcements  and  always  using  the  brand  name. 

Mr.  Charles  believes  that  the  brand  or  star's  name  sells 
the  short  subject  to  the  public  as  readily  as  the  star's  name 
in  a  feature.  Comedies  help  to  build  up  an  excellent  matinee 
trade  in  his  town,  as  the  children  attend  the  daytime  shows. 
This  is  where  slides  bring  repeats  for  the  next  program 
change. 

Mr.  Charles  cuts  his  news  weekly,  stressing  certain  of 
its  items  in  his  publicity.  He  carefully  fits  his  short  sub- 
jects to  his  features.  At  the  present  time  he  has  built 
up  an  excellent  and  well  sustained  interest  in  the  song 
films,  for  which  the  appropriate  musical  score  is  always 
rendered. 


610 


MOVING    PICTURE  WORLD 


August  8,  1925 


Playing  Up 

Short  Subjects 

Is  Just  Horse  Sense 


By 

E.  H.  Mayer 


"W 


*'HAT  would  be  your  reaction  if  you  were 
thoroughly  enjoying  a  delicious  meal  at  a  good 
hotel,  and  were  served  with  a  dessert  so  ter- 
rible that  it  almost  turned  your  stomach  and  you  walked 
out  on  it?  You'd  probably  figure  that  you  had  had  a 
mighty  poor  run  for  your  money.  Wouldn't  the  dessert 
that  crabbed  the  meal  be  remembered  long  after  the  ex- 
cellence of  the  other  food  had  been  forgotten?  And,  real- 
ly, would  you  be  entirely  justified  in  taking  a  chance  at 
another  meal  at  that  hotel,  or  recommending  the  place  to 
your  best  friend?   Neither  would  I. 

"Well,  when  it  comes  to  short  subjects  on  a  picture  pro- 
gram, the  exhibitor,  unless  he  watches  his  step,  is  placed 
in  much  the  same  position  as  the  pastry  cook.  No  mat- 
ter how  good  the  main  meal  has  been,  the  entire  effect 
will  be  utterly  ruined,  and  the  patron  dissatisfied  to  the 
point  of  never  coming  back,  if  the  dessert  is  wrong." 

Thus  spoke  John  C.  Schumacher,  who  looks  after  the 
Jewel  Theatre,  Hamilton,  Ohio,  and  who,  incidentally, 
manages  to  maintain  a  pleasant  disposition  while  swelter- 
ing under  a  load  of  some  two  hundred  pounds  avoirdupois, 
with  the  thermometer  hovering  around  95  in  the  shade. 
Schumacher  is  comparatively  new  to  the  film  game,  as 
age  is  reckoned  among  the  old-timers,  but  he  has  very 
clearly  demonstrated  by  his  past  performances  that  his 
mind  is  not  a  single  track  affair,  neither  has  it  become 
warped  by  precedent  in  the  matter  of  booking. 

"Almost  any  damn  fool  can  book  pictures,  if  he  can 
read  and  write,"  he  continued,  "but  to  properly  book  and 
put  over  short  subjects  is  something  which  cannot  be 
done  by  mere  guesswork.  It  requires  thought,  study  and 
sometimes  scheming,  for  the  wrong  short  subject,  even  if 
it  be  in  the  right  place,  or  the  right  short  subject  in  the 
wrong  place  will  kill  your  program  mighty  quick,  and 
if  you  repeat  this  sort  of  thing  too  often  your  patrons  are 
not  slow  in  getting  wise  to  the  fact  that  something  is 
radically  wrong,  and  your  business  will  soon  hit  the 
toboggan. 

"People  watch  the  short  subjects  more  closely  now  than 
they  ever  did  before.  I  have  had  patrons  come  to  my 
house  to  see  a  certain  short  subject  who  did  not  care  to 
remain  for  the  feature,  ascertaining  in  advance  just  when 
the  particular  subject  would  be  on.  This  refers  particu- 
larly to  comedies,  and  when  I  say  comedies,  I  mean  good, 
consistent  ones,  and  not  the  slap-stick,  pie-throwing 
variety. 

"My  opinion  is  that  people  generally  are  passing  up  the 
grotesque,  ridiculous  and  silly  stuff  which  has  too  long 
been  masquerading  under  the  guise  of  comedy,  preferring 
the  higher-class  comedies  in  some  of  which  the  technique, 
acrobatics  and  general  business  are  superior  to  the  much- 
flaunted  full-length  features.  Just  as  many  persons  prefer 
to  read  short  stories  in  newspapers  and  magazines  rather 
than  read  an  entire  book,  just  so  are  people  becoming 
educated  to  the  short  subjects  on  the  picture  program — 
something  they  can  'get'  quickly  and  without  too  much 
strain  or  effort. 

"Very  often  the  very  feature  on  my  program  which  I 
expect  to  go  over  with  a  wallop  will  prove  a  darb,  but  the 
comedy  invariably  comes  to  the  rescue  at  the  eleventh 


hour  simply  because  I  exercise  as  much  care  and  foresight 
in  booking  my  short  comedy  as  my  main  feature.  When 
it  comes  to  news  reels,  I,  for  one,  am  a  strong  advocate 
of  showing  these  on  every  program,  provided,  however, 
they  contain  live,  current  material,  otherwise  an  exhibitor 
is  better  off  without  a  news  reel,  for  it  is  just  as  much 
an  insult  to  a  patron's  intelligence  to  show  a  news  reel 
after  it  becomes  history  as  it  is  to  offer  him  a  newspaper 
to  read  that  is  thirty  days  old. 

"Educational  subjects  have  their  place  on  the  program, 
too,  if  they -do  not  deal  with  high  brow  matters  which  are 
liable  to  bore  the  average  patron.  Technical  subjects 
should  be  avoided,  but  industrial  subjects,  if  they  deal  with 
the  manufacture  of  objects  in  everyday  use,  are  both  in- 
teresting and  enjoyable  to  young  and  old.  Travel  pictures 
also  are  desirable,  if  properly  selected.  One  of  my  rules 
is  to  show  snow  and  kindred  pictures  in  summer  and 
tropical  pictures  in  winter,  as  far  as  it  is  possible  to  do 
this.  In  other  words,  I  try  to  book  only  such  short  sub- 
jects as  I  consider  have  the  greatest  appeal,  of  course 
taking  into  consideration  the  nature  of  my  feature." 

Asked  concerning  exploitation  and  advertising  of  the 
short  subject,  Schumacher  said: 

"I  was  just  coming  to  that  phase  of  the  proposition. 
There  certainly  are  no  hidden  mysteries  nor  secret  for- 
mulas when  it  comes  to  making  the  short  subjects  pay 
big  dividends  at  the  box  office.  It's  merely  a  matter  of 
using  a  little  common  horse  sense.  Not  only  do  I  play 
up  my  short  subjects  to  the  skies  in  my  billboard  and  litho- 
graph advertising,  I  also  drive  them  home  in  my  slide 
announcements,  etc. 

"But  the  most  important,  and  perhaps  the  most  effective, 
is  the  newspaper  space.  I  figure  that  the  full-length  feature 
on  my  program  should  have  not  more  than  60  per  cent, 
of  my  newspaper  space,  while  the  'additional  features' 
(never  billed  as  'short  subjects')  should  occupy  the  re- 
maining 40  per  cent,  of  my  space  and  should  be  properly 
illustrated. 

"What  is  the  psychological  effect?  Many  persons,  you 
know,  shop  for  their  moving  picture  entertainment  just 
as  they  shop  for  anything  else.  If  at  home,  they  naturally 
look  up  the  advertisements.  If  the  feature  occupies  prac- 
tically all  the  space,  and  the  short  subjects  only  a  line 
or  two  at  the  bottom,  the  short  subjects  are  overlooked, 
or,  if  seen,  they  make  very  little  mental  impression. 

"Alternatively,  if  the  space  is  divided  as  I  have  stated, 
and  the  shopper  sees  a  well-balanced  advertisement,  he 
involuntarily  concludes  that  the  program  is  a  well-balanced 
and  diversified  one.  In  other  words,  he  is  sold  on  your 
entire  program  in  advance  and  enjoys  it  more ;  other- 
wise, the  short  subjects  are  more  or  less  unexpected  and 
the  patron  unconsciously  feels  that  they  were  either 
thrown  in  for  good  measure  or  used  to  pad  out  the  pro- 
gram, and  it  sometimes  leaves  a  disagreeable  aftertaste. 
Let  the  public  in  on  your  entire  menu.  Play  up  your  des- 
sert as  strongly  as  you  do  our  main  meal.  Then  your 
patrons  know  what's  coming  and  will  be  eager  to  see  it. 
I  have  found  that  by  doing  this  I  have  not  had  to  use  red 
ink  in  the  box  office  for  a  long  time." 


August  8,  1925 


MOVING    PICTURE  WORLD 


611 


Arbitration-Contract  Situation  Arousing 

Country;  Seider -Petti john  Clash  Openly 

Lawyer  Denies  That  He  Substituted  for  Hays  in 
Quizzing  of  Exhibitor  Head — Seider  Rejoins 
M.P. P. D.A.Camp  Fears  Airing— Rembusch 
Calls  Letters  uPetti\ohn  Poison**" 

By  Tom  Waller 

JUST  before  he  stepped  aboard  the  train  for  Detroit,  Joseph  M.  Seider  in- 
formed the  writer  that  one  of  the  most  important  things  the  national  di- 
rectorate will  do  at  its  second  major  session  in  Michigan  on  July  30  will 
be  to  concentrate  the  power  of  the  Motion  Picture  Theatre  Owners  of  America 
into  something  which  will  spell  finality  and  solution  for  the  apparent  chaotic 
state  of  the  industry's  contract  formula  and  arbitration  system. 

The  chairman  of  the  national  committee  on  contract  and  arbitration  upon 
whom  the  eyes  of  the  industry  have  been  centered,  especially  during  the  past 
few  months,  stepped  further  into  the  limelight  this  week  when  he  was  unex- 
pectedly precipitated  into  a  red  hot  debate  with  Attorney  Charles  Pettijohn 
of  the  Hays  organization. 

The  controversy  between  Seider  and  the  Hays  forces,  details  of  which 
first  appeared  in  Moving  Picture  World  type,  has  led  to  this  publication  re- 
ceiving a  literal  maze  of  statements.  In  most  of  these  are  incorporated  sug- 
gestions, the  utilization  of  which,  the  various  writers  maintain,  would  tend  to 
relieve,  if  not  solve,  the  present  condition.  Conspicuous  among  these  are 
twenty  leads  from  Frank  J.  Rembusch,  president  of  the  Indiana  theatre  own- 
ers, who  terms  the  eighty  letters,  mostly  approving  the  Film  Boards  of  Trade, 
now  filed  in  Pettijohn's  desk  as  "Pettijohn  Poison  Propaganda."  Another  is 
from  Sol  Raives  who  suggests  that  the  M.  P.  T.  O.  A.  appoint  a  knowing 
traveling  representative  who  should  impart  his  knowledge  to  the  various  ar- 
bitration boards  throughout  the  country. 

Finally  comes  a  report  from  the  World's  Canadian  correspondent  that 
the  Dominion's  new  arbitration  clause  for  film  contracts  has  just  been  an- 
nounced effective  for  October  1. 


The  outstanding  sensation  in  the  arbitration 
and  contract  sphere  was  the  tilt  between  the 
producer  attorney  and  the  exhibitor  chieftain. 
Seider  had  been  invited  to  address  members  of 
the  A.  M.  P.  A.  When  he  arrived  at  their 
noon-hour  conclave  he  found  in  attendance 
Courtlandt  Smith  and  John  Pettijohn,  both  of 
whom  are  members  of  the  advertisers  asso- 
ciation. Seider's  denunciation  of  Pettijohn's 
recent  statement  that  95  per  cent,  of  the  coun- 
try's exhibitors  approve  the  present  system  un- 
der which  the  Film  Boards  of  Trade  are  con- 
ducted, together  with  the  meeting  for  the  first 
time  since  that  utterance  of  these  two  men, 
immediately  sensed  the  atmosphere  of  the 
White  Horse  Tavern  with  the  tensity  of  ex- 
pectation. 

The  storm  broke  shortly  after  Seider  had 
launched  into  his  scheduled  talk  when  Petti- 
john secured  the  permission  of  the  organiza- 
tion to  question  the  speaker  in  his  capacity  as 
one  of  its  members  and  not  as  a  part  of  the 
M.  P.  P.  D.  A. 

The  fact  that  Seider's  open  door  challenge 
to  debate  Will  Hays  on  the  subject  of  contract 
and  arbitration  had  just  been  printed  also  fur- 
ther augmented  an  undercurrent  which  already 
was  running  high  immediately  prior  to  Petti- 
john confronting  the  speaker. 

When  Pettijohn  insisted  upon  an  immediate 
debate  with  Seider  the  question  arose  in  the 
minds  of  some  in  the  audience  as  to  whether 
the  lawyer  was  answering  the  challenge  to  his 
superior  by  substituting  for  Hays. 


In  order  to  clarify  any  such  impression  the 
World  got  in  touch  with  Pettijohn  just  before 
this  issue  went  to  press. 

"Mr.  Hays  reads  his  own  mail.  The  chal- 
lenge was  to  him,  not  to  me." 

"I  am  aware  of  that,"  the  interrogator  per- 
sisted, '-'but  were  you  by  any  chance  substi- 
tuting for  Mr.  Hays  on  this  occasion?" 

"Pinch  hitting?"  the  lawyer  rejoined. 

"That's  the  word,"  we  replied. 

"Mr.  Hays  is  able  to  do  his  own  batting. 
He  has  never  needed  a  pinch  hitter.  No,  I 
didn't  do  any  pinch  hitting  for  him  at  that 
A.  M.  P.  A.  luncheon.  Seider  simply  made  a 
few  remarks  which  I  thought  should  be  ex- 
plained to  the  boys,  so  I  took  the  floor  for  a 
few  minutes." 

Seider  when  approached  after  the  debate 
told  the  writer:  "Mr.  Pettijohn  represented  the 
Hays  organization  at  the  A.  M.  P.  A.  meet- 
ing, his  statement  to  the  contrary  notwith- 
standing." 

The  New  Jersey  president  said  that  up  to 
then  he  had  received  no  reply  from  Hays  in 
answer  to  the  challenge  and  that  it  was  his 
opinion  that  it  would  be  ignored  because  "the 
Hays  organization  is  afraid  of  baring  the  in- 
ner facts  to  the  public." 

Seider  was  fully  confident  in  his  expres- 
sions at  this  time  that  he  had  scored  over 
Pettijohn  in  the  verbal  wrangle.  He  com- 
mented : 

"The  fact  that  Mr.  Pettijohn  diligently 
avoided  going  into  the  facts  and  debating  the 


ATTORNEY  CHARLES  PETTIJOHN 

merits  of  the  contract  and  arbitration  system 
as  practised  in  this  industry  is  conclusive  proof 
that  the  Hays  case  on  these  matters  is  very 
weak.  Mr.  Pettijohn  resorted  instead  to  per- 
sonal attacks." 

The  national  director  was  of  the  impres- 
sion that  a  defeat  for  Apollo  Exchange  in  its 
suit  against  Wellinbrink,  New  Jersey  exhib- 
itor, will  establish : 

"That  the  arbitration  clause  is  illegal ;  that 
the  contract  is  inequitable;  that  the  fact  that 
the  theatre  owner  was  forced  to  sign  this  con- 
tract under  the  penalty  he  would  not  receive 
film  from  any  member  of  the  Film  Board  of 
Trade  is.  duress." 

The  precedent  which  this  case  should  thus 
establish  was  made  obvious  by  the  speaker. 
An  array  of  noted  legal  talent  is  being  re- 
tained by  his  state  organization,  Seider  said,  to 
defend  Wellinbrink.  The  suit  will  make  its 
bow  in  a  New  York  County  court  on  the  morn- 
ing of  July  31.  It  will  be  ushered  in  by  a 
preliminary  motion  with  the  case  calendered 
for  a  speedy  trial  thereafter. 

The  full  text  of  the  debate  before  the  A.  M. 
P.  A.  with  the  questions  put  by  Pettijohn  and 
replied  to  by  Seider  is  in  substance  as  follows : 
Mr.  Pettijohn :  I  have  a  few  questions  to 
ask. 

Mr.  Seider :  I  am  perfectly  willing  to  answer 
any  questions  that  you  put. 

Mr.  P.:  Are  you  a  theatre  owner? 

Mr.  S. :  Yes,  but  will  you  answer  in  which 
way  this  is  material. 

Mr.  P. :  We  will  come  to  that  later.  Did  you 
buy  any  film  in  the  last  six  months? 

Mr.  S.:  No. 

Mr.  P. :  Would  you  care  to  state  the  name 
of  theatre  or  theatres  which  you  own  or 
control  ? 

Mr.  S. :  I  would  not,  and  I  can  give  you 
very  good  reasons  therefore. 

Mr.  P. :  The  answer  is  sufficient.  I  do  not 
care  for  the  reasons.  I  just  want  to  point  out 
Mr.  Seider  has  no  right  to  represent  anybody. 


612  MOVING   PICTURE    WORLD  August  8,  1925 

Debate  Now  Marks    Wide  Open  Conflict 


Mr.  S. :  The  constitution  of  the  Motion 
Picture  Theatre  Owners  of  New  Jersey  pro- 
vides that  a  person  must  be  a  theatre  owner 
in  order  to  hold  office  therein,  therefore  it  is 
evident  by  the  fact  that  since  I  am  President 
of  the  Motion  Picture  Theatre  Owners  of  New 
Jersey  that  I  am  a  theatre  owner.  Motion  Pic- 
ture Theatre  Owners  of  America  adopted  my 
report  on  the  contract  and  arbitration  rendered 
by  the  Milwaukee  Convention.  The  Board  of 
Directors  at  New  York  unanimously  elected 
me  chairman  of  the  arbitration  and  contract 
committee  of  the  M.  P.  T.  O.  A. 

.Mr.  P.:  Whom  do  you  represent? 

Mr.  Charles  Barell,  chairman  of  the  A.  M. 
P.  A.  meeting,  interrupted  the  question  at  this 
point,  stating  that  there  were  other  speakers 
and  the  argument  had  to  be  limited  to  two 
minutes.  Other  members  claimed  that  all  the 
time  necessary  be  allowed  and  Mr.  Seider  be 
permitted  to  decide  whether  he  cared  to  continue 
the  argument  as  he  was  a  guest  of  the  Asso- 
ciated Motion  Picture  Advertisers  and  perhaps 
Mr.  Pettijohn  was  taking  an  unfair  advantage 
since  his  presence  at  the  meeting  was 
unexpected. 

Mr.  S. :  Our  cause  is  right.  I  am  ready 
to  answer  anybody,  at  any  place,  at  any  time. 
I  represent,  as  the  President  of  the  Motion 
Picture  Theatre  Owners  of  New  Jersey,  the 
theatre  owners  of  New  Jersey ;  and  on  arbitra- 
tion and  contract,  the  Motion  Picture  Theatre 
Owners  of  America  as  chairman  of  its  contract 
committee. 

Here  again  there  was  an  interruption,  and  it 
was  suggested  that  the  entire  of  next  week's 
session  of  the  A.  M.  P.  A.,  be  handed  over 
to  Messrs.  Seider  and  Pettijohn  to  continue 
their  discussion.  Mr.  Pettijohn  demurred  that 
he  was  a  busy  man  and  that  some  people  with 
whom  he  was  associated  would  be  unwilling  to 
let  him  speak;  that  he  wanted  to  continue 
right  then  and  there  and  would  take  but  three 
minutes.  The  chairman,  Mr.  Barell,  pointed 
out  that  Mr.  Seider  had  been  invited  to  address 
the  body  and  not  to  enter  a  debate.  This  the 
members  overruled.  Mr.  Seider  stated  that 
he  refused  to  go  into  anything  else  but  the 
contract  and  arbitration  problems  as  he  was 
a  poor  politician  and  he  did  not  want  to  be 
forced  into  a  corner  where  he  would  have  to 
discuss  other  subjects  on  which  there  were  men 
more  capable  than  himself  in  the  M.  P.  T. 
O.  A,,  qualified  to  speak. 

Mr.  P.:  Have  you  had  any  difficulty  with 
the  Film  Boards  of  Trade? 

Mr.  S. :  No  sir. 

Mr.  P.:  Then  how  are  you  qualified  to  take 
care  of  this  matter? 

Mr.  S.:  This  is  just  it.  I  am  qualified  be- 
cause I  have  nothing  personal  involved. 
Because  we  are  fighting  for  a  cause  and  there 
is  no  personal  motive  behind  my  activities 
whatever. 

Mr.  P.:  We  have  satisfied  Film  Boards  of 
Trade  in  New  York,  Albany.  Buffalo,  Philadel- 
phia, Atlanta,  Dallas,  (Mr.  P.  continued  to  call 
off  all  the  Film  Board  centers.)  ;  and  yet  there 
is  no  complaint  whatsoever  from  any  theatre 
owner.  They  are  all  satisfied  with  the  arbitra- 
tion system. 

Mr.  S. :  We  are  satisfied  with  arbitration. 
We  are  not  opposed  to  arbitration,  but  we  want 
fair  arbitration  predicated  on  a  fair  contract. 
There  are  four  lawsuits  pending  in  every  part 
of  the  country.  There  were  six  hundred  theatre 
owners  in  the  convention  hall  at  Milwaukee ; 


all  six  hundred  unanimously  voted  against  the 
present  contract  and  your  arbitration  system. 
The  statement  you  have  just  made  is  just  as 
true  as  your  previous  statement  that  95%  of 
the  theatre  owners  of  the  country  are  satisfied 
with  your  Film  Boards  of  Trade  and  arbitra- 
tion. You  mentioned  the  city  of  New  York 
as  a  model.  Sol  Raives,  the  chairman  of  the 
Theatre  Owners  Chamber  of  Commerce 
Arbitration  Committee,  stated  at  the  New 
Jersey  Asbury  Park  Convention,  clearly  and 
distinctly  that  it  is  only  because  of  the  extra- 
ordinary efforts  of  the  exhibitor-arbitrators, 
that  the  exhibitor  does  not  realize  more  fully 
his  danger  under  the  present  system,  and  that 


JOSEPH  M.  SEIDER 


very  much  better  arbitration  would  result  on 
the  establishment  of  a  fair  contract. 

Mr.  P. :  There  is  one  in  Texas  that  is  settled 
and  there  is  one  in  Ohio.    There  is  no  other 

case. 

Mr.  S. :  Don't  you  know  of  the  Wellinbrink 
case,  and  have  you  forgotten  the  Samuelson 
matter  ? 

Mr.  P. :  Oh,  the  Wellinbrink  case  is  only  an 
Apollo  and  the  Samuelson  case  has  been  pend- 
ing two  and  a  half  years. 

Mr.  S. :  Mr.  Samuelson  says  that  you  have 
delayed  the  trial. 

Mr.  P. :  I  am  ready  to  try  it  tomorrow  at 
9.30.  I  personally  think  that  the  contracts 
are  legal,  and  if  you  want  to  determine  the 
legality  of  the  arbitration  clause  or  whether 
or  not  there  is  restraint  of  trade,  bring  an 
action, — go  to  court, — go  to  it. 

Mr.  S. :  I  will  tell  Samuelson  that  you  will 
not  delay  any  further  the  trial  of  his  action. 
You,  an  exponent  of  arbitration,  tell  us  to  go 
to  court.  You  have  left  us'  no  other  alterna- 
tive.   We  have  already  done  so. 

Mr.  P. :  Are  you  responsible  for  the  article 
in  the  Times? 

Mr.  S. :  Yes  sir. 

Mr.  P. :  Now,  gentlemen,  you  are  the  future 
mouthpieces  of  the  industry.  Right  here  and 
now  we  should  debate  this  matter.  Joe  Seider 
has  gone  into  this  thing  for  personal  publicity 
and  advancement.  Nothing  can  be  tried  out 
in  the  press.  Nothing  should  be  spoken  about 
in  the  press.  He  has  hurt  the  industry.  Right 
here  is  the  place  to  settle.    Seider  says  to 


straighten  things  out  within  the  industry.  The 
press    is    not    the    place    to    straighten  out 

differences. 

Mr.  S. :  So  you  fear  the  public's  knowledge  of 
these  matters.  It  isn't  a  fact,  Mr.  Pettijohn, 
that  we  have  written  a  letter  to  Mr.  Hays 
asking  him  to  debate  these  questions  in  an 
open  forum  before  an  unbiased  tribunal,  and 
Mr.  Hays  has  not  even  extended  to  us  the 
courtesy  of  a  response. 

Mr.  P. :  The  letter  was  acknowledged  and 
the  letter  was  forwarded  to  Mr.  Hays. 

Mr.  S. :  No  sir,  I  did  not  receive  any  answer. 

Mr.  P. :  The  answer  was  sent  by  Miss  Kelly. 

Mr.  S. :  I  did  not  receive  an  acknowledgment 
from  anybody. 

Mr.  P. :  Didn't  we  have  a  continuing  com- 
mittee, and  didn't  we  try  to  get  together.  You 
sat  in  for  two  days  and  we  were  getting  along. 

Mr.  S. :  Mr.  Pettijohn,  who  appointed  this 
continuing  committee? 

Mr.  P.:  We  did — that  is,  we  requested  Mr. 
O'Toole,  President  of  the  M.  P.  T.  O.  A.; 
Mr.  O'ReilTey,  President  of  the  T  O.  C.  C, 
and  Mr.  Beachle,  a  square  man,  President  of 
the  Theatre  Owners  of  Kansas. 

Mr.  S. :  You  will  note,  Mr.  Pettijohn,  that 
all  these  gentleman  with  the  exception  of  Mr. 
O'Toole  (in  his  place  Mr.  Commerford),  are 
on  the  committee  elected  by  the  theatre  owners 
organization.  Won't  you  concede  that  a  com- 
mittee elected  by  the  board  of  directors  of  the 
M.  P.  T.  O.  A.,  is  a  committee  representing 
the  theatre  owners  even  more  so  that  a  com- 
mittee appointed,  as  you  admit,  by  your  organ- 
ization— a  producers  organization?  You  know 
our  objections  to  the  present  contract.  Why 
have  you  not  continued  with  this  committee 
or  submitted  to  them  a  draft  of  a  new  contract 
acceptable  to  you,  that  could  be  accepted  by 
the  theatre  owners? 

Mr.  P. :  The  finance  committee  or  some  other 
committee  engaged  Mr.  Burkan  and  Mr.  Burkan 
took  it  up  with  our  office.  He  went  to  Europe 
and  Mr.  Hess  is  on  a  vacation,  and  that's 
the  reason  nothing  was  done. 

Mr.  S. :  I  cannot  speak  for  finance  com- 
mittees and  about  what  they  did.  That  is 
another  subject.  As  to  Mr.  Burkan,  however, 
permit  me  to  Inform  you  that  he  has  written 
a  letter  to  four  others  and  myself,  in  which 
he  stated  that  Mr.  Hess  refused  to  consider 
the  contract  submitted  by  Burkan  and  in- 
formed him  that  the  theatre  owners  have  prac- 
tically agreed  to  a  new  contract.  You  know 
that  this  is  untrue,  Mr.  Pettijohn,  because  you 
know  that  we  did  not  agree  on  a  contract  and 
that  we  did  not  include  our  negotiations.  Mr. 
Burkan  further  wrote  me  and,  quoting  Mr. 
Burkan,  You  can  see  by  this  that  we  did 
not  get  very  far  with  them.  Mr.  Burkan  has 
told  me  personally  that  Mr.  Hess  claims  that 
a  buyer  has  no  right  to  request  a  form  of 
contract ;  that  in  every  other  line  of  business 
the  seller  dictates  the  form  of  contract  and 
the  buyer  must  either  take  it  or  leave  it.  It 
was  only  after  receiving  this  information  that 
we  sent  our  invitation  to  Mr.  Hays  to  debate. 

Mr.  P.:  What  was  the  date  of  this  letter? 

Mr.  S. :  My  conversation  with  Mr.  Burkan 
was  on  July  1st;  the  date  of  his  letter  was 
on  July  13,  and  received  by  me  on  that  date. 

Mr.  P.:  Gentlemen,  I  do  not  think  that  Mr. 
Seider  knows  that  there  were  1400  pieces  of 
adverse  legislation  introduced  and  that  it  was 
our  efforts  that  saved  the  theatre  owners ;  that 
I  have  personally  travelled  at  my  own  expense 


August  8,  1925 


MOVING    PICTURE  WORLD 


613 


Rembusch  Wants   Light  on  "Dirty  Linen" 


and  worked  with  the  theatre  owners  through- 
out the  country. 

Mr.  S. :  I  do  know,  Mr.  Pettijohn,  that  a 
bill  sponsored  by  you  in  New  Jersey,  Assembly 
Bill  438/,  was  up  for  passage  and  did  not  pass 
because  it  affects  us,  and  you  people  sponsored 
the  bill  without  consulting  us. 

Mr.  P.:  What  bill  was  that? 

Mr.  S. :  The  bill  relating  to  inflammable 
film. 

Mr.  P. :  We  had  nothing  to  do  with  that 
bill. 

Mr.  S. :  Mr.  Pettijohn,  you  know  that  you 
told  me  in  the  presence  of  Mr.  Woodhull  and 
Mr.  Rosenthal  that  you  had  been  asked  to 
speak  to  me  about  this  bill  and  that  you  had 
not  had  the  time,  and  that  you  further  told 
me  that  the  bill  should  not  have  been  opposed 
by  us,  and  that  I  told  you  that  if  you  wanted 
us  to  support  a  bill  in  New  Jersey  that  it 
was  necessary  for  you  to  go  into  the  merits 
of  the  bill  with  us.  Any  bill  affecting  us 
should  not  have  been  sponsored  by  you  without 
first  taking  up  the  matter  with  us. 

Mr.  P. :  I  did  not  send  for  you,  I  never 
will  send  for  you,  I  never  will  have  anything 
to  do  with  you. 

Mr.  S. :  Why  should  you  say  this?  What 
have  I  ever  done  to  hurt  you?  With  whom, 
inside  or  outside  of  this  industry,  have  I  been 
anything  but  fair,  frank,  earnest  and  honest? 

Mr.  P.:  I  am  out  of  the  shell,  they  wanted 
me  out  of  the  shell,  but  I  am  speaking  for 
myself.  My  organization  probably  will  not 
stand  for  my  talking.  I  may  be  censored  for 
what  I  am  saying,  but  I  am  speaking  for 
myself  only. 

Mr.  S. :  What  I  am  saying,  I  am  saying  with 
full  authority  and  the  responsibility  for  what 
I  am  saying  is  mine. 

Mr.  P.:  Oh,  I  know  the  contract  could  be 
improved  upon,  arbitration  could  be  improved 
upon.  Why,  we  can  get  together  on  this,  we 
can  talk  about  it.  Where  is  your  committee? 
We  can  talk  this  thing  over  and  it  can  be 
solved.  Everything  can  be  improved  upon. 
Seider  is  here  and  he  did  not  write  his  speech. 
I  know  the  man  who  writes  his  speeches,  the 
man  is  here  and  will  send  copies  to  the  papers 
who  are  not  here.  I  know  the  man  who  sends 
out  his  photographs.  I  do  not  recognize  Seider 
as  a  spokesman.  This  is  my  reason  for  not 
having  anything  to  do  with  him. 

Mr.  S. :  Mr.  Pettijohn,  you  are  untruthful 
in  this  as  you  have  been  untruthful  in  every- 
thing else.  Nobody  writes  a  word  of  copy  for 
Joe  Seider.  Why  don't  you  say  that  my 
answers  to  your  questions  today  have  been 
written  for  me? 

Mr.  P. :  That's  why  you  made  a  rotten  speech 
today. 

Mr.  Pettijohn  was  then  interrupted  and  a 
motion  was  made  to  adjourn  with  thanks  to 
Mr.  Seider  for  his  attending  and  address.  Mr. 
Pettijohn  seconded  this  motion.  Mr.  Eberhard 
stated  that  he  hoped  that  Mr.  Seider  was  not 
offended  and  thanked  him  for  the  interesting 
views  he  had  expressed. 

Mr.  Seider  concluded  with  the  statement  that 
he  was  not  offended;  and  that  Mr.  Pettijohn's 
attitude  reflected  the  weakness  of  his  argu- 
ments against  the  theatre  owners'  cause. 

Heartily  approving  Seider's  plan  of  debating 
the  issue  on  contract  and  arbitration,  Frank 
J.  Rembusch  submits  a  list  of  leading  ques- 
tions. These  interrogations  are  compiled  for 
anv  in  the  industrv  who  are  interested  as  well 


as  the  principals,  according  to  Rembusch's 
letter  to  Moving  Picture  World.  For  their 
reason  the  writer  of  this  communication  states : 

"If  we  are  going  to  wash  dirty  linen,  let's 
put  it  out  on  the  line  in  the  daylight  so  all 
can  see  where  the  dirt  comes  from.  Let's  have 
the  following  questions  washed  up  and  answered 
and  see  if  arbitration  is  Godly  or  Satanic." 

The  questions  are  as  follows : 

If  the  Film  Board's  arbitration  system  is 
so  good,  why  does  it  need  a  defense  of  eighty 
letters? 

Why  don't  the  names  of  those  who  wrote 
the  letters  appear,  because  if  the  Film 
Board  is  so  virtuous,  those  who  are  defend- 
ing it  should  be  willing  to  make  a  signed 
statement  so  we  know  who  is  giving  praise 
to  Its  work? 

How  many  of  these  letters  were  written 
by  persons  affiliated  with  the  Hays-Petti- 
john  organization? 

How  many  of  them  were  written  on  the 


FRANK  REMBUSCH 


solicitation  of  the  Hays-Pettijohn  organiza- 
tion? 

Will  Mr.  Pettijohn  deny  that  he  has  re- 
quested certain  persons  to  write  letters  In 
favor  of  the  Film  Board?  WE  KNOW  PETTI- 
JOHN TECHNIC  AND  COULD  GUESS  THAT 
MUCH  BUT  IN  THIS  INSTANCE  WE  HAVE 
SEEN  THE  LETTER. 

Will  Mr.  Pettijohn  deny  that  these  per- 
sons who  wrote  these  letters  mostly  re- 
ceived special  favors  from  the  Hays-Petti- 
john organization? 

I  asked  the  local  Film  Board  "just  how 
does  the  Film  Board  function"  and  got  the 
reply,  "It  is  none  of  your  damn  business." 
Why  should  not  the  President  of  the  In- 
diana Exhibitors  know  what  is  going  on  at 
the  Film  Board  meetings? 

What  other  reason  could  there  be  for  the 
operation  of  the  Film  Board  except  to  raise 
the  prices  of  pictures  and  control  the  film 
market?  (Our  legislature  in  Indiana  will  not 
meet  again  for  two  years.) 

Why  do  we  need  the  Film  Board  at  all 
in  Indiana?  Is  it  not  a  fact  that  these  meet- 
ings are  contrary  to  law  and  have  injured 
theatre  owners  to  such  a  degree  as  to  cause 
the  Department  of  Justice  to  take  a  hand? 

Why  not  publish  the  list  and  details  of  the 
theatre  owners  who  have  been  injured  by  the 
Film  Boards  of  Trade?  There  are  eighty 
times  eighty  of  them.  Is  Pettijohn  willing  to 
print  the  specific  case  of  oppression  of  Ella 


Coffman  from  Will  Hays'  own  town  in  Sul- 
livan, Indiana? 

Hundreds  more  can  be  given.  My  case  of 
$60,000.00  because  I  refused  to  appear  be- 
fore the  ALMIGHTY  SUPREME  COURT  OF 
THE  MOVIES  is  the  limit. 

Why  not  publish  the  opinion  of  our  at- 
torney who  quotes  "the  uniform  contract 
as  the  most  one-sided  document  the  ingenu- 
ity of  man  could  invent,  lacking  every  ele- 
ment of  fairness  and  mutuality?" 

Why  is  the  Hays-Pettijohn  organization 
trying  to  prevent  the  Department  of  Jus- 
tice from  carrying  on  their  investigations? 

Why  were  records  of  the  Film  Boards  de- 
stroyed so  that  the  Department  of  Justice 
could  not  see  them?  Why  the  pussyfooting? 

How  can  Mr.  Hays  create  a  system  of  op- 
pression and  despotism  on  one  hand,  then 
say,  "We  would  not  think  of  being  respon- 
sible for  any  decision  of  a  local  board"?  Is 
Mr.  Hays  unwilling  to  be  responsible  for 
his  own  creation?  Did  Pettijohn  remit  an 
award  of  $800.00  for  a  friendly  exhibitor? 
How  many  of  the  exhibitor  members  of  the 
arbitration  boards  were  suggested  and  prac- 
tically appointed  by  Pettijohn?  (Mostly.) 

Is  it  not  a  fact  that  every  one  who  takes 
part  on  the  arbitration  board,  whether  he 
be  Exhibitor,  Producer,  or  Distributor  is 
liable  to  civil  and  criminal  prosecution?  (Ask 
Mr.  Dennis  O'Brien  of  United  Artists.  He 
knows.  United  Artists  don't  seem  to  need 
an  uniform  contract  to  do  business.) 

Why  was  Sydney  Cohen,  who  has  been  the 
Commander-in-Chief  of  the  Theatre  Own- 
ers for  five  years,  let  the  Hays  organiza- 
tion get  away  with  all  of  this  unless  he  is 
allied  with  Hays? 

If  Sydney  is  a  saviour,  why  not  do  some 
saving?  If  he  is  Moses  to  take  us  out  of 
the  BULLRUSHES  into  the  Promised  Land 
of  equity  and  right,  why  does  he  allow  the 
Red  Sea  to  drown  us? 

Why  has  he,  during  his  administration  al- 
lowed marketing  conditions  to  get  in  a  shape 
so  that  a  Theatre  Owner  cannot  book,  buy, 
cancel,  or  contract  for  a  picture  unless  he 
allows  Hays-Pettijohn  to  put  a  rope  around 
his  neck?  Sydney  should  get  in  action  or 
get  out. 

Mr.  Seider,  of  New  Jersey,  is  right.  Let  us 
debate  the  question.  Defy  the  Hays-Petti- 
john group  and  their  eighty  letter  writers  to 
show  in  a  debate,  in  person  or  through  the 
trade  journals,  whereby  or  how  the  Film 
Boards  and  Arbitration  Boards  are  good  for 
either  the  Producer,  Exhibitor,  or  Dis- 
tributor. If  I  were  a  Producer,  I  would  sell 
them  on  merit  or  shelf  them.  No  good  pic- 
tures need  a  uniform  contract  to  enforce 
play  dates. 

Without  the  uniform  contract  a  lot  of  pic- 
tures would  never  have  been  shown  and 
business  ruined.  Competition — Pictures  of 
Merit — makes  good  business. 

If  there  is  one  good  thing  in  the  Arbitra- 
tion, uniform  contract,  etc.,  we  should  like 
to  discover  it.  The  more  we  investigate,  the 
more  we  hold  our  nose. 

Sol  Raives,  well  known  member  of  the 
Theatre  Owners  Chamber  of  Commerce  of 
Greater  New  York  and  a  student  of  arbitra- 
tion, suggests,  among  other  things,  that  the 
arbitrary  medium  in  the  film  industry  might 
be  benefited  if  the  M.  P.  T.  O.  A.  designated 
a  "traveling  representative."  This  man  should 
essentially  be  well  versed  in  arbitration  matters 
and  wjould  impart  tefuch  knowledge  to  the 
various  boards  in  his  swing  about  the  country. 
Raives  writes  to  Moving  Picture  World: 

"After  noting  the  controversy  now  existing 
in  the  various  trade  papers  regarding  the  uni- 
form contract  and  arbitration  I  would  like  to 
express  my  views  regarding  the  latter. 

"I  have  been  interested  in  arbitration  work  in 
New  York  city  for  the  past  three  years  and 
have  taken  an  active  part  in  the  work.  While 
I  am  not  qualified  to  discuss  out  of  town  boards 
I  have  a  complete  knowledge  of  the  workings 
of  the  N.  Y.  C.  board. 


614  MOVING   PICTURE    WORLD  August  8,  1925 

Raives  Advocates  Traveling  "Arbitr avian" 


"Notwithstanding  the  fact  that  the  uniform 
contract  itself  could  be  improved  upon  I  am 
convinced  that  arbitration  work  can  very  easily 
be  made  to  function  on  a  fair  and  just  basis. 

"The  proof  of  this  is  the  record  of  the  N. 
Y.  C.  board  for  the  past  three  years.  I  am 
sure  that  any  exhibitor  or  exchangeman  who 
had  occasion  to  use  our  board  will  agree  that 
they  received  fair,  just  and  honest  treatment, 
our  records  bear  out  this  statement.  If  these 
results  can  be  attained  in  N.  Y.  C,  why  not 
all  over  the  country? 

"I  would  suggest  that  the  M.  P.  T.  O.  A. 
appoint  a  representative  who  is  versed  in 
arbitration  work  and  let  him  visit  the  various 
boards  throughout  the  country  when  they  meet 
and  give  them  the  benefit  of  his  experience  and 
knowledge,  somewhat  after  the  manner  of  the 
Hays  organization  who  send  a  man  out  in 
their  behalf. 

"It  seems  strange  to  me  that  out-of-towr 
exhibitors  and  exchangemen  cannot  see  the 
benefits  of  an  arbitration  board  that  functions 
honestly.  It  is  wonderful  work  especially  so 
for  our  business  where  so  many  petty  disputes 
arise.    Think  of  the  time  and  money  it  would 


CCS^]  EXERALLY  modern  motion  pic- 
I  -  tures  are  of  high  character  and 
'  quality.  Their  tendency  is  for  an 
influence  equal  to  the  press,  over  the  welfare 
of  the  community.  In  the  four  years  that 
Isadore  Hirshblond  has  been  showing  pic- 
tures in  Toms  River  it  has  been  only  on  very 
rare  occasion  that  the  pictures  shown  there 
could  be  subjected  to  criticism,"  thus  spoke 
the  Rev.  Dr.  Rowland  Nichols  following  an 
address  by  President  Joseph  M.  Seider  to 
seventy-five  Kiwanians  and  the  board  of  di- 
rectors of  the  Motion  Picture  Owners  of  New 
Jersey  at  Toms  River  last  Tuesday. 

Seider  described  the  mechanics  of  the  mo- 
tion picture  industry,  the  exhibition  branch 
in  particular.  He  pointed  out  that  the  im- 
pressions generally  held  by  the  public  that 
Mr.  Will  H.  Hays  represented  the  entire  in- 
dustry was  erroneous.  He  described  the  ac- 
tivities of  the  Motion  Picture  Theatre  Own- 
ers of  America  and  the  Xew  Jersey  organiza- 
tion along  public  and  community  service 
lines.  One  of  the  highlights  of  Seider's  ad- 
dress which  decidedly  stirred  his  audience 
was  his  revelation  that  an  investigation  had 
been  contemplated  by  the  Xew  Jersey  State 
Legislature  into  the  alleged  practice  of  some 
Xew  York  theatres  in  relation  to  protection 
over  theatres  located  in  Xew  Jersey.  In  this 
respect  Seider  made  known  that  the  investi- 
gation had  been  averted  through  a  confer- 
ence between  State  Senator  McKay  of  Ber- 

President  Seider  concluded  his  address  with 
the  offer  of  local  screens  for  the  meritorious 
local  work  contemplated. 

The  hospitality  so  characteristic  of  the 
South  was  greatly  surpassed  by  Director  I. 
M.  Hirshblond.  Following  the  Kiwanis  meet- 
ing the  directors  held  their  first  session  since 
the  Asbury  Park  convention. 

At  this  meeting  Sidney  Samuelson  was 
elected  chairman  of  the  directorate.  A  busi- 
ness matter  of  such  importance  was  taken  up 


SOL  RAIVES 


that  it  was  found  necessary  to  call  a  special 
meeting  for  Tuesday  of  next  week  in  Xew 
York  City. 

Proceeding  this  meeting  the  directors  ad- 
journed to  the  home  of  Mr.  Hirshblond  where 
they  were  royally  entertained. 

At  seven  o'clock  the  next  morning  the  New 
Jersey  board  ascended  the  gangplank  of  a 
Toms  River  steamer.  The  power  rates,  Sun- 
day opening  legislation  and  the  reduction  in 
insurance  rates  were  among  the  chief  subjects 
discussed. 

President  Seider  rendered  a  very  enlighten- 
ing report  which  was  unanimously  endorsed. 
This  covered  the  recent  state  convention  at 
Asbury  Park,  the  latest  developments  in  the 
arbitration  and  contract  situation,  financial 
expenditures  engendered  by  the  convention 
at  Asbury  Park  and  the  organization's  stand 
to  aid  Wellinbrink  in  his  fight  against  the 
Apollo  Exchanges. 

The  resignation  of  Henry  P.  Nelson  as  sec- 
retary was  accepted  with  regret.  His  suc- 
cessor will  be  elected  at  Tuesday's  meeting. 

President  Seider  was  given  a  further  testi- 
monial of  the  high  esteem  in  which  he  is 
held  by  his  organization  when  the  M.  P.  T. 
O.  of  N.  J.  as  a  unit  presented  him  with  a 
beautiful  diamond  ring.  This  marks  the  sec- 
ond ring  that  Mr.  Seider  has  received  since 
the  Asbury  conclave.  At  the  Hotel  Monterey 
he  was  the  recipient  of  the  first  precious 
stone  from  his  board  of  directors. 

The  directors  attending  the  meeting  at 
Toms  River  included :  President  Seider,  Vice- 
Presidents  Chas.  Hildinger,  Peter  Adams  and 
Louis  Rosenthal,  Leon  Rosenblatt,  William 
Keegan,  Sidney  Samuelson,  I.  M.  Hirshblond, 
Benjamin  Schindler,  I.  A.  Roth,  Jacob  Fox. 
The  invited  guests  were:  Ray  Swain,  super- 
intendent of  the  tenement  house  department 
of  the  State  of  New  Jersey;  Attorney  Nor- 
man H.  Samuelson,  Martin  J.  Star,  Al  Hodes 


cost  if  these  cases  had  to  go  through  the 
regular  courts. 

"As  I  said  before  strenuous  efforts  should 
be  made  in  behalf  of  arbitration  by  everyone 
connected  with  our  industry  as  it  is  now  one 
of  the  most  important  factors  in  our  business. 

"Constructive  suggestions  and  honest  critic- 
isms will  help  arrive  at  an  amicable  solution 
of  this  matter  much  quicker  than  the  petty 
bickering  that  now  exists." 

Canadian  Clause 

'The  new  arbitration  clause  for  film  contracts, 
as  drawn  up  by  the  Motion  Picture  Distributors 
and  Exhibitors  of  Canada,  will  be  effective  in 
all  contracts  in  Canada  by  October  1st,  accord- 
ing to  the  official  announcement  from  the  head- 
quarters at  Toronto,  Ontario,  of  the  Canadian 
association.  A  considerable  number  of  the 
chief  film  exchange  companies  of  the  Dominion 
have  already  incorporated  the  arbitration  clause 
in  their  rental  contracts  and  the  few  remainder 
are  expected  to  adopt  it  in  their  printed  agree- 
ments before  the  end  of  September,  it  is  stated. 
The  new  arbitration  clause  is  operated  under 
the  laws  of  the  Province  of  Ontario,  in  which 
Province  there  is  a  statute  which  provides  for 
arbitration  operations  between  buyers  and 
sellers,  this  having  been  intended  primarily 
for  grain  growers  and  milling  companies,  but 
which  is  applicable  to  the  film  business. 

The  arbitration  clause  is  carried  out  in 
conjunction  with  the  Film  Boards  of  Trade 
which  are  being  established  in  key  cities  of 
Canada,  the  Motion  Picture  Distributors  and 
Exhibitors  of  Canada  having  already  organized 
such  boards  at  Toronto  and  Montreal. 

Questions  referred  for  arbitration  are  con- 
sidered by  a  Board  of  Trade  and  the  latter  is 
empowered  to  render  judgments  according  to 
the  evidence.  A  distributor  may  require  an 
exhibitor  to  make  a  payment  of  from  $100  to 
$500  to  cover  any  possible  loss  or  possible 
damages  designated  by  a  board.  If  the  ex- 
hibitor refuses  to  make  such  payment,  it  is 
provided  that  the  distributor  may  notify  the 
exhibitor  within  seven  days  in  writing  that 
further  film  service  will  be  discontinued. 

When  a  distributor  is  found  to  be  at  fault, 
the  board's  decision  must  be  obeyed  by  the 
exchange  or  the  exhibitor  can  cancel  his  con- 
tracts with  that  exchange  and  the  exchange 
is  denied  the  privilege  of  redress  on  this  or 
any  other  questions  before  the  Film  Board  of 
Trade  until  the  board's  instructions  are  followed 


African  Business 


Nairobi,  Africa,  ha*  two  moving  pic- 
ture theatres,  and  Mombasa  has  one, 
that  gives  performances  nightly,  except 
Sunday.  The  larger  Nairobi  theatre, 
the  "Royal,"  has  two  cinematographs 
and  the  others  each  have  one  machine. 
The  theatres  are  only  partially  filled  for 
single  performances  on  Monday  and 
Saturday  nights,  and  other  nightly  per- 
formances do  not  have  sufficient  audi- 
ences to  pay  for  the  electric  current 
consumed.  The  reason  for  this  is  the 
scattered  European  settlement  on 
farms  throughout  the  Colony,  and  the 
indifference  of  the  greater  number  of 
the  4,000  townspeople  to  cinema  at- 
tractions. 


Seider  Says  McKay-Schenck 

Confab  Averted  Investigation 


August  8,  1925 


MOVING    PICTURE  WORLD 


615 


Business  Manager's  Status  May  Be 
Deciding  Point  in  National  Crisis 


M.  P.  World's  Story 
Official  Record 

Moving  Picture  World's  story  of  the 
New  Jersey  convention  in  Asbury  Park 
appearing  in  the  July  11  issue  has  been 
adopted  by  the  organization's  board  of 
directors  as  the  official  record  of  the 
affair,  acknowledged  to  be  the  most  im- 
portant in  exhibitor  history  in  that 
state. 

This  is  one  of  many  flattering  testi- 
monials the  World  is  constantly  re- 
ceiving, not  only  from  exhibitor  or- 
ganizations but  from  producers  and  in- 
dividual readers.  The  latest  illustra- 
tion speaks  best  for  the  World's  de- 
cided supremacy  over  the  nearest  of  its 
competitors  and  testifies  for  the  stabil- 
ity of  its  slogan — "First  in  the  Field." 


Future  of  M.  P.  T.  O.  A.  Hinges  on  Directorate's 
Action  in  Detroit — Rickey,  Month  Late,  Not 
Yet  in  New  Job — Full  Attendance  Assured 

By  Tom  Waller 

^YTTE'RE  all  going  out  tonight.    No  statements." 

\f\  That  was  Sydney  S.  Cohen's  reply  today,  July  29,  to  Moving 

Picture  World's  query: 
"How  about  Detroit?" 

The  meeting  of  the  board  of  directors  of  the  Motion  Picture  Theatre 
Owners  of  America  will  be  getting  underway  at  the  Hotel  Wolvertine,  De- 
troit, at  one  o'clock  tomorrow,  July  30,  or  just  about  the  time  the  presses  are 
being  oiled  to  get  out  this  issue.  Thus  the  futility  of  even  generalizing  at 
this  time.  > 


KANSAS  CITY  PROJECTIONISTS 

The  annual  controversy  with  the  operators' 
union  now  is  confronting  Kansas  City  ex- 
hibitors. This  year  the  operators  are  de- 
manding' an  increase  of  30  cents  an  hour — 
from  $1.45  to  $1.75.  Several  increases  have 
been  granted  the  operators  in  the  last  few 
years,  but  this  year  sentiment  among  ex- 
hibitors is  decidedly  against  the  increase. 
A  meeting  between  exhibitors  and  operators 
probably  will  be  held  in  a  few  days. 


It  is  confidently  expected  that  every  di- 
rector, thirty  in  all,  will  be  in  attendance  at 
Detroit.  It  is  also  understood  that  the  un- 
finished business  of  the  first  meeting  of  the 
new  directorate,  held  in  Manhattan  in  June, 
will  come  up  for  a  further  grilling.  Therein 
would  seem  to  lie  the  future  status  of  the 
national  organization — whether  it  will  remain 
undivided  or  whether  the  pre-convention 
groups  will  be  revived. 

The  assurance  of  a  complete  attendance 
speaks  volumes.  We  are  informed  that  about 
22  of  the  30  directors  responded  to  the  roll 
call  at  the  Hotel  Roosevelt. 


Board  of  Trade  and  Commerce 
Puts  Over  Independence  Week 


THERE  was  a  meeting  of  the  Committee 
of  the  Board  of  Trade  and  Commerce 
on  Wednesday,  July  29,  at  which 
Nathan  Yamins  of  Fall  River,  Mass.;  A. 
Julian  Brylawski  of  Washington,  D.  C. ;  L. 
M.  Sagal  of  New  Haven,  Conn.;  Sydney  S. 
Cohen  of  New  York,  members  of  the  Commit- 
tee of  the  Board  of  Trade  and  Commerce  affi- 
liated with  the  Motion  Picture  Theatre  Own- 
ers of  America  were  present.  Members  of  the 
Committee  representing  the  Independent  Motion 
Picture  Association  of  America  and  on  the 
Board  Committee  in  assembly  also  were  Fred- 
erick H.  Elliott,  general  manager  of  the  In- 
dependent Motion  Picture  Association  of  Amer- 
ica, W.  E.  Shallenberger,  A.  Carlos,  J.  Bell- 
man and  Harry  Thomas. 

The  Committee  endorsed  the  various  activi- 
ties carried  out  by  the  Committees  in  charge 
in  connection  with  Board  of  Trade  and  Com- 
merce functioning.  The  producers  stating  that 
the  results  of  the  formation  of  the  Board  were 
actually  in  operation  and  were  of  a  most  grati- 
fying nature.  Independent  product  was  get- 
ting its  chance;  and  the  inroads  of  monopoly 
upon  this  industry  were  being  slowly  but  surely 
checked. 

A  resolution  by  the  Committee  inaugurating 
an  Independent  Week,  beginning  Sunday,  Oc- 
tober 18,  across  the  American  continent,  was 
unanimously  adopted;  and  this  Committee  im- 
mediately precedes  its  Independence  campaign 


by  zoning  America  into  six  districts,  to  which 
will  be  sent  special  sales  and  publicity  men, 
augmented  by  auxiliary  staffs  furnished  by 
the  Independent  producers  to  make  Independ- 
ence Week  known  to  the  peoples  of  America 
and  register  for  the  theatre  owners  and  pro- 
ducers during  that  week  a  record  week's  busi- 
ness. 

Preceeding  Independence  Week  the  public 
will  be  introduced  to  the  Cause  and  Purpose 
of  Independence,  to  the  Independent  theatre 
owners  backing  Independence  and  to  Inde- 
pendent product  and  their  producers. 

Each  theatre  in  each  of  these  zones  will  be 
visited  many  times  and  Independent  product 
offered  the  theatre  owner  together  with  the 
greatest  publicity  campaign,  national  and  local, 
to  make  the  theatre  owner  in  our  industry  in- 
dependent, and  to  thereby  assure  for  the  people 
of  America  that  their  screens  shall  remain 
free  for  them  to  control  through  the  patron- 
age of  what  they  desire  upon  their  screens. 

Independent  producers  promise  that  the  the- 
atre owners  shall  be  given  product  of  such 
quality  and  importance  for  presentation  dur- 
ing Independence  Week,  that  no  longer  will 
the  theatre  owner  question  the  marketable  value 
of  Independent  product. 

The  public  will  be  told  that  it  is  the  In- 
dependent product  which  has  always  furnished 
them  with  the  entertainment  they  still  talk 
about  in  pictures. 


In  New  York  after  the  first  meeting  there 
were  received  reports  that  Al  Steffes,  chief- 
tain of  the  former  mid-west  insurgent  group, 
had  very  strenuously  pushed  ex-Governor 
Preuss  of  Minnesota  for  the  job  of  general 
director,  or  generalissimo  of  the  exhibitors 
at  a  salary  of  $25,000  per  annum.  It  was 
then  gleaned  that  action  in  the  filling  of  this 
reported  position  had  been  postponed.  At 
about  the  same  time  the  news  came  out  that 
H.  M.  Richey  had  been  appointed  to  a  newly 
created  and  lesser  job,  that  of  business  man- 
ager, at  a  salary  of  $17,500. 

Richey,  it  was  then  said,  was  to  take  up 
his  new  duties  with  the  M.  P.  T.  O.  A.  about 
July  1  of  this  year.  The  fact  that  he  had 
been  mentioned,  at  least,  was  corroborated 
by  the  statement  of  the  M.  P.  T.  O.  of  Mich- 
igan, congratulating  Richey  in  jumping  from 
$10,000  to  $17,500  and  stressing  the  point  that 
his  old  job  with  their  organization  was 
open  to  him  any  time  he  wanted  to  return. 

July  1  did  not  find  Richey  in  M.  P.  T.  O.  A. 
headquarters  at  25  West  43rd  street,  Man- 
hattan. Neither  was  he  behind  a  desk  at  that 
address  on  July  29.  There  were  on  other 
dates  in  July  reports  that  Richey  would  not 
come  to  New  York  in  the  new  capacity  until 
after  he  had  put  over  Greater  Movie  Season 
in  Michigan,  which  commences  August  3. 

The  Detroit  meeting  tomorrow  may  find 
Richey  one  of  the  main  subjects  for  discus- 
sion. Preuss,  also,  judging  from  Al  Steffes' 
reported  manifestations  at  the  New  York 
session,  should  afford  the  conventionees  with 
verbal  material. 

The  settlement  of  these  two  propositions, 
especially  the  lesser  job,  seems  to  hold  the 
keynote  to  the  outcome. 


QUIETS  PORTLAND  AUDIENCE 

Asa  Learning-,  film  operator  in  the  Rex  The- 
atre, Portland,  Oregon,  proved  himself  a  hero 
this  week  when  a  fire  broke  out  in  the  booth. 
He  calmly  asked  the  audience  of  150  persons 
to  file  out  quietly,  when  fire  broke  out  in  one 
projection  machine  while  Learning  was  oiling- 
the  other.  He  was  severely  burned  about  the 
face  and  hands.    The  loss  was  about  $1,000. 


LOEW'S  BOSTON  FOUNTAIN 

A  miniature  reproduction  of  a  Venetian 
fountain  has  been  installed  in  the  south- 
eastern corner  of  the  main  lobby  of  Loew's 
State  Theatre  in  Boston.  Its  cost  is  esti- 
mated at  more  than  $5,000. 


616 


MOVING    PIC'l  URE  WORLD 


August  8,  1925 


President  Coolidge  Writes  Hays 
Endorsement  of  Movie  Season 


IN  a  letter  written  from  Swampscott,  Mass., 
to  Will  H.  Hays,  president  of  the  Motion 
Picture  Producers  and  Distributors  of 
America,  Inc.,  President  Coolidge  declares : 
"My  attention  has  been  called  to  the 
fact  that  you  are  taking  the  twenty-ninth 
anniversary  of  the  moving  picture  industry 
as  an  occasion  to  inaugurate  a  Greater 
Movie  Season  Campaign.  Such  a  move- 
ment to  emphasize  the  desirability  of  worthy 
motion  pictures  will  be  of  real  public  value. 
The  progress  that  has  been  made  in  both 
education  and  entertainment  in  this  tremen- 
dous enterprise  is  an  outstanding  achieve- 
ment of  the  opening  years  of  this  cen- 
tury. I  congratulate  you  and  wish  you  a 
continuation  of  your  success. 

Very  truly  yours, 
(Signed)  Calvin  Coolidge. 
Thirty  newspapers  with  an  aggregate  daily 
circulation  of  3,049,000  are  now  conducting 
the  Greater  Movie  Season  essay  contest  that 
has  a  trip  for  two  around  the  world  on  the 
Red  Star  liner  Belgeland  and  vacations  for 
two  in  Los  Angeles  and  Miami  as  the  prin- 
cipal national  prizes,  the  Hays  organization 
also  announces. 

As  a  feature  of  the  general  opening  celebra- 
tions, Monday,  August  3,  the  latest  announce- 
ment makes  known,  a  radio  pageant  linking 

Farley  Announces  Big 
Schenectady  Deal 
With  Famous 

Announcement  by  W.  W.  Farley,  of  Albany, 
N.  Y.,  during  the  past  week,  that  he  had  vir- 
tually completed  negotiations  with  the  Famous 
Players-Lasky  Company,  by  which  he  would 
dispose  of  one-half  of  his  holdings  in  four 
theatres  in  Schenectady,  which  he  lately 
acquired,  and  two  houses  in  Catskill,  came 
as  a  veritable  bombshell  to  other  exhibitors 
in  the  Capital  District  during  the  past  week. 
It  is  understood  that  the  deal  has  been  pend- 
ing for  some  little  time,  and  in  fact  the  rumor 
to  the  effect  that  Famous  Players  would  either 
build  or  buy  in  Schenectady,  started  soon  after 
Mr.  Farley  bought  the  interests  of  William 
Shirley  and  William  Rafferty  in  the  State, 
Strand,  Albany  and  Barcli  Theaters  in  Schenec- 
tady. Previous  to  taking  over  these  houses, 
Mr.  Farley  had  also  secured  the  Community 
Theatre  in  Catskill  as  well  as  the  Smalley  house 
there,  these  two  being  included  in  the  group 
which  has  been  sold  to  Famous  Players. 

Coincident  with  the  announcement  of  Mr. 
Farley's  successful  negotiations  with  Famous 
Players,  came  another  report  to  the  effect  that 
the  company  would  either  build  or  buy  in  Al- 
bany in  the  near  future.  This  is  of  particular 
interest,  in  view  of  the  fact  that  the  Strand 
interests  have  just  purchased  a  site  in  Albany, 
upon  which  to  erect  a  $500,000  house  at  once. 

During  the  past  week,  Famous  Players  also 
took  over  the  Robbins  chain  of  houses  in 
Syracuse,  Utica  and  Watertown,  three  of  the 
leading  upstate  cities,  Watertown  with  a  popu- 
lation of  about  30,000  hav.ng  some  of  the  most 
beautiful  theatres  in  all  northern  New  York 
and  being  generally  regarded  as  one  of  the 
best  motion  picture  cit.es  in  the  entire  state. 


east  and  West  has  been  arranged.  From  10.15 
P.  M.  to  midnight,  station  WEAF  (New 
York)  will  broadcast  a  special  program  to 
which  famous  artists  of  stage  and  screen  and 
the  combined  orchestras  of  the  Capitol,  Rivoli, 
Rialto  and  Piccadilly  Theatres  will  contribute 
Hook-ups  with  distant  stations  will  carry  this 
program  as  far  west  as  Davenport,  Iowa, 
while  on  the  same  evening  filmfolks  have  ar- 
ranged an  aerial  demonstration  from  Los  An- 
geles with  radio  greetings  for  the  fans  from 
their  favorite  players  as  an  additional  at- 
traction 

Naval  co-operation  secured  at  the  commence- 
ment of  activities  has  already  gone  into  effect 
with  the  result  that  6,500  Navy  boards  oc- 
cupying picked  street-locations  throughout  the 
country  carry  the  Greater  Movie  Season  poster 
that  the  U.  S.  Navy  prepared. 


Sanr  Ifr.  3«i: 

'X,  attention  Kfia  t*  .   gCt)  to  tfc« 
faot  that         nxo  taor.6  tae  twonty-alatt 
aaalToraar?  of  it*  B?«lae  plotoro  laataStB 
aL  ooonalcm  to  lnsifnrata  a  Groator  Uortt 
Saisoa  Onrjni^n..    Suoa  a  Tattrat  to  arrnnalaa 
tM  CaelrttUity  of  acrtty  setlja  ylttoraa  all) 
bo  or  raal  ?etUo  valaa.    ?i#  pr^raaa  ttat  tea 
coca  anno  in  lotr.  adaaatloB  a£3     ■  o.- . _.:r.- . r. *. 
la  '.Ul  tra_acC9aji  odtarprlao  la  ox  oatatctalaf 
&:h     ■  of  taa      '  r..r.    jirjg  of  tala 

oanlirr.    1  tor^ratiiat*  70c  ud  man  70a  a 
•nctlautlaa  aoa^aoa. 

Tor;  tmly  ysva. 


for..  Bill  S.  Ew 
46*  fifta  a-  :  .1 

sr..  ion  c.tj. 


Photograph   of   President's   letter  to 

Hays. 


Will 


Elliott  Predicts  Full  Membership 
Of  Independents  Within  Sixty  Days 


WITHIN  sixty  days,  virtually  every 
reputable  independent  producer,  dis- 
tributor and  exchange  in  the  coun- 
try will  be  a  member  of  the  Independent  Mo- 
tion Picture  Association  of  America,  accord- 
ing to  Frederick  H.  Elliott,  general  manager 
of  the  organization.  He  bases  his  forecast  on 
the  number  of  new  members  recently  elected 
and  upon  reports  from  seventeen  Regional  Di- 
rectors who  have  been  making  a  survey  of 
the  situation  under  his  direction. 

Since  the  election  of  Elliott  as  general  man- 
ager June  15,  thirty-five  new  members  have 
been  added  to  the  organization,  which  now  in- 
cludes twenty-six  producer-distributor  mem- 
bers and  sixty-four  exchanges,  a  total  of  ninety 
organizations.  The  association  has  representa- 
tion in  every  key  center.  New  members  taken 
in  since  July  15  include:  First  Graphic  Ex- 
change, Albany;  Franklin  Film  Company,  Bos- 
ton; Franklin  Film  Company,  New  Haven; 
Progress  Pictures,  Inc.,  Charlotte,  N.  C. ;  Pro- 
gress Pictures,  Inc.,  Indianapolis;  Progress 
Pictures,  Inc.,  Oklahoma  City;  Skirboll  Gold 
Seal  Productions,  Inc.,  Cincinnati;  Renown 
Pictures,  Buffalo;  Independent  Films,  Inc., 
New  Haven;  American  Feature  Films,  New 
Haven;  Celebrated  Players  Film  Exchange, 
Indianapolis;  Reelcraft  Pictures  Corporation, 
Indianapolis;  Pen  and  Pencil  Films,  New 
York;  Imperial  Pictures,  Philadelphia;  Astor 
Productions,  Inc.,  Boston.  Erwin  S.  Kleeblatt 
Press,  Inc.,  N.  Y.,  Associate  members. 

Elliott  declares  that  the  product  being  of- 
fered by  the  members  of  his  association  com- 
pares favorably  with  any  which  is  being  mar- 
keted to  exhibitors  for  the  new  season. 

"Our  members,"  he  declares,  "realize  that 
without  good  product  they  cannot  hope  to 
for  play  dates,  regardless  of  how  well 
disposed  towards  them  exhibitors  may  be.  Con- 

BEIER  NAMED  MANAGER 

Samuel  E.  Morris,  of  Warner  Brothers,  an- 
nounced the  appointment  of  Nat  Beler  as 
manager  of  the  New  York  exchange.  Mr. 
Beier  was  named  a  few  weeks  ago  to  have 
charge  of  New  Jersey  territory.  In  his  new 
position  he  will  continue  to  exercise  super- 
vision over  that  field.  As  New  York  man- 
ager he  succeeds  Robert  S.  Horsley,  resigned. 


sequently  they  have  gone  to  extraordinary  ex- 
pense in  procuring  suitable  stories,  stars  and 
directors  for  their  programs. 

"The  Independent  producer,  distributor  and 
exchangemen  all  feel  that  this  is  to  be  their  big 
year  and  they  have  spared  no  expense  in  mak- 
ing their  pictures  par  with  the  best  of  them. 
I  do  not  think  anyone  can  dispute  the  fact 
that  independent  pictures  for  1925-26  season 
are  bigger  and  better  than  at  any  time." 


British  Unite 

The  formation  of  Cinema  Produc- 
tions, Ltd.,  in  London  this  week  is  gen- 
erally regarded  as  the  initial  move  of 
the  British  film  industry  to  strenuously 
contest  the  virtual  American  monopoly 
of  their  market  by  American  dis- 
tributors. This  new  organization  will 
be  the  holding  company  for  the  par- 
ticipating companies,  which  continue 
their  separate  businesses.  The  chief 
figure  behind  the  Cinema  Productions 
is  Sir  Oswald  Stoll.  Americans  will  re- 
call that,  not  long  ago,  he  failed  in  an 
attempt  to  invade  the  United  States 
market  with  British  pictures. 

In  advocating  this  new  British  at- 
tempt to  regain  control  of  their  own 
market  Stoll  has  said  that  if  the  new 
company  could  be  assured  of  270  the- 
atres in  Great  Britain  a  big  studio 
could  be  supported.  Now  that  the 
company  has  been  formed  it  seems 
likely  that  he  has  nearly  that  number 
of  theatres  tied  up. 

Dispatches  mention  the  formation  of 
a  similar  company  on  the  Continent  but 
do  not  give  its  name.  The  possibility 
is  that  a  working  agreement  is  being 
made  between  Cinema  Productions  in 
England  Ufa  in  Germany  and  Ober  in 
France  to  exchange  pictures  and  to- 
gether "fight  the  American  picture 
menace." 


August  8,  1925 


MOVING    PICTURE  WORLD 


617 


Atkinson's  New  Affiliation 

Is  Officially  Announced 


Miles  Plans  Six  in  Detroit 


THE  announcement  of  last  week,  to  the  effect  that  Charles  H.  Miles 
will  erect  six  new  theatres  in  Detroit,  beginning  immediately  in  the 
downtown  section  with  the  building  of  what  will  be  known  as  "The 
New  Miles"  forms  the  most  important  bit  of  news  in  the  Michigan  terri- 
tory since  the  amalgamation  of  the  Kunsky  theatres  with  Balaban  and 
Katz  about  one  year  ago. 

Detroit  dailies  devoted  first  page  space  last  week  to  Mr.  Miles'  plans. 
The  program  has  for  its  aim,  according  to  Mr.  Miles,  the  placing  of  a 
Miles  theater  within  easy  reach  of  every  neighborhood  in  the  Motor  City. 
On  top  of  this  an  additional  seating  capacity  of  20,000  seats  will  be  added 
to  theatres  already  operated  in  Detroit  by  Miles.  These  include  the  Ferry, 
Field,  Regent  and  Miles. 

First  of  the  group  to  be  built  has  been  tentatively  named  "The  New 
Miles."  It  will  be  situated  on  Adams  Avenue  West,  opposite  the  Hotel 
Tuller  and  in  the  immediate  neighborhood  of  the  present  Kunsky  theatres 
and  those  under  construction.  It  will  seat  3,500.  That,  it  is  planned,  will 
be  the  only  downtown  unit  in  the  new  group.  None  will  seat  less  than 
3,000  and  two  will  be  designed  to  seat  4,000  persons.  All  will  be  devoted 
to  motion  pictures,  some,  however,  sharing  their  programs  with  vaude- 
ville. 

Miles  opened  his  first  Detroit  Theatre,  the  Miles,  in  1910. 


Canada  Now  Has  Its 
Composers9  Unit 
to  Push  Law 

A  new  trouble  now  appears  in  the  offing  for 
Canadian  exhibitors  through  the  formal  an- 
nouncement at  Toronto,  Ontario,  of  the  forma- 
tion of  the  Canadian  Performing  Right  Society, 
with  headquarters  in  Toronto  and  H.  T.  Jamie- 
son,  a  chartered  accountant  of  that  city,  des- 
ignated as  president  of  the  Canadian  society 
to  control  the  operations  in  Canada. 

This  announcement  has  been  made  by  John 
Woodhouse  of  London,  England,  who  is  the 
director  of  the  Performing  Right  Society  of 
England.  Woodhouse,  incidentally,  has  just 
paid  a  visit  to  the  headquarters  at  New  York 
of  the  American  Society  of  Authors  and  Com- 
posers for  the  purpose  of  seeking  a  co-operative 
working  agreement  with  the  American  con- 
trolling body.  He  has  announced  that  his  so- 
ciety has  just  completed  the  establishment  of 
a  branch  society  in  South  Africa. 

The  object  of  the  society  is  to  protect  and 
enforce  the  rights  of  composers  and  authors 
and  other  copyright  owners  in  the  Dominion, 
as  they  are  protected  and  operated  in  Great 
Britain  and  other  countries.  Woodhouse  states 
that  the  Canadian  Copyright  Act  is  reciprocal 
with  the  British  Law  in  regard  to  the  per- 
forming right  in  music  and  that  it  is  the :  in- 
tention of  the  Canadian  society  to  establish 
agencies  for  the  purpose  of  collecting  fees  for 
the  performance  of  music  comprised  in  the 
extensive  repertoire  it  controls,  both  in  British 
and  foreign  music. 

The  Performing  Right  Society  is  very  much 
in  favor,  he  says,  of  the  amendments  which 
came  up  before  the  last  session  of  the  Cana- 
dian Parliament  giving  composers  authority  to 
collect  royalties  on  copyrighted  music  presented 
in  theatres  of  Canada.  This  did  not  actually 
become  law  but  the  Performing  Right  Society 
can  go  ahead  with  its  own  list,  it  is  intimated. 
It  is  proposed  to  collect  a  flat  royalty  for 
the  presentation  of  its  controlled  musical  com- 
positions in  the  theatres.  Organized  exhibitors 
in  Canada  are  giving  the  matter  their  serious 
consideration. 


Incorporations 


A  real  midsummer  slump  made  Itself  ap- 
parent daring  the  past  week  in  New  York 
State  in  the  number  of  companies  incorpo- 
rating in  the  erection  of  new  theatres  or  in 
the  motion  picture  business  generally.  All 
told,  there  were  but  four,  and  these,  aside 
from  one,  carried  low  capitalization.  The 
number  is  the  smallest  in  months.  The  four, 
with  capitalization  and  directors,  follow:  Ar- 
thur Kober,  Inc.,  $13,000,  Arthur  Kober. 
Henry  I.  Myers,  New  York;  Ruth  Tree,  of 
Mollis.  Manlove  Amusement  Corporation, 
913,000,  Benjamin  and  Jennie  Guttman, 
Brooklyn;    Israel    Sablove,    New    York  City. 

Mil  l.i    Theatre,    Inc.,    *150,000,    Ralph  W. 

Latham,  Alexander  D.  Latham.  J.  Alfred  Val- 
entine, of  Mineola.  2404  Amusement  Co.,  Inc., 
capitalization  not  specitted,  Max  Sheinart, 
Brooklyn;  Frieda  V.  Goldstein,  Tessie  Gold- 
berg, of  New  York  City. 


Recent  new  Massachusetts  corporations  are: 
Apollo  Theatres,  Boston;  capital  $15O,0OO; 
John  Henes  and  Christos  Hencs,  both  of  Re- 
vere, and  Trlantos  Rodes  of  Winthrop.  Uni- 
versity Theatres,  Inc.,  Cambridge;  capital 
*1(MI.<I«X»;  president  and  treasurer,  Charles  E. 
Hatfleld  of  West  Newton  and  Henry  I>.  Whit- 
tlesey. 


AS  was  published  exclusively  in  Moving 
Picture  World  a  month  ago,  William 
E.  Atkinson  has  resigned  a  vice-presi- 
dency of  Metro-Goldwyn  to  become  associated 
with  Arthur  H.  Sawyer,  Herbert  Lubin  and 
S.  L.  Rothafel  in  "the  erection  of  a  circuit 
of  mammoth  motion  picture  theatres  in  Greater 
New  York." 

In  an  official  announcement  of  this  change, 
made  during  the  past  few  days,  Atkinson  is 
credited  with  stating : 

Reason  for  Change 

"On  my  return  to  New  York  from  an  ex- 
tended vacation,  Sawyer  and  Lubin  invited  me 
to  become  associated  with  them  in  their  un- 
dertaking with  Mr.  Rothafel.  While  I  na- 
turally regret  severing  a  business  relationship 
which  has  lasted  almost  eleven  years  and  which 
has  been  a  source  of  great  pleasure  to  me, 
due  to  the  excellent  men  with  whom  I  have 
been  associated,  a  careful  study  of  the  enor- 
mous theatre  project  planned  for,  influenced 
me  to  tender  my  resignation  as  Vice-President 
and  General  Manager  of  the  Metro-Goldwyn 
Pictures  Corporation.  I  expect  to  take  up  my 
new  work  in  August. 

"It  is  my  sincere  belief  that  the  erection  of 
the  "Roxy"  at  50th  Street  and  7th  Avenue,  the 
world's  largest  motion  picture  theatre  as  the 
first  link  in  the  circuit  of  Roxy  houses  to  be 
placed  in  carefully  chosen  locations  in  New 
York,  Brooklyn  and  the  Bronx,  will  revolu- 
tionize motion  picture  theatre  history  in  the 
outlying  districts  of  New  York,  at  the  same 
time  bringing  to  the  great  host  of  local  screen 
followers  the  type  of  entertainment  which  in 
some  sections  they  have  long  been  denied. 

Lauds  "Roxy" 

"With  Mr.  Rothafel  presiding  as  director 
for  this  circuit  of  huge  capacity  houses,  his 
genius  in  matters  of  atmosphere,  presentation 
and  original  entertainment   will  be   given  a 


scope  heretofore  impossible  and  never  before 
attempted  by  those  who  supply  diversion  to  the 
motion  picture  going  thousands.  The  impor- 
tance of  a  circuit  of  beautiful  motion  picture 
theatres,  each  one  offering  in  its  particular 
locality  an  original  and  distinctive  style  of 
entertainment  conceived  and  personally  spon- 
sored by  Roxy,  is  self-evident.  Plans  for  the 
erection  of  the  "Roxy"  at  50th  Street  and 
7th  Avenue  are  rapidly  being  pushed,  and  we 
will  have  in  our  hands  this  week  the  first 
architectural  sketches  of  Walter  W.  Ahl- 
schlager,  internationally  famous  specialist  in 
the  designing  of  modern  theatres.  Upon 
Rothafel's  return  from  Canada  where  he  is 
at  present  enjoying  a  vacation  as  a  guest  of 
the  Canadian  Government,  details  will  be  at 
hand  concerning  many  of  the  original  and  re- 
markable features  which  he  intends  to  incor- 
porate in  this  huge  theatre." 


WILLIAM  E.  ATKINSON 


618 


MOVING    PICTURE  WORLD 


August  8,  1925 


Ruben  Adds  Thielens' 
Chain  to  His  Circuit 


Frank  Thielens'  vaudeville  and  pic- 
ture theatres  were  sold  this  week. 
Jules  J.  Ruben  bought  the  chain  to 
combine  it  with  the  Ruben  Circuit. 
The  picture  policy  will  be  booked  out 
of  Balaban  &  Katz  Midwest  Agency, 
while  the  vaudeville  will  be  continued 
to  be  looked  after  by  the  Western 
Vaudeville  Managers  Association. 

It  is  said  Thielen  received  over 
$1,000,000  for  his  SO  per  cent,  interest. 
It  was  a  cash  deal,  outside  of  about 
$400,000  in  real  estate.  Thielen  with 
the  money,  it  is  reported,  bought  the 
real  estate  on  which  the  theatres  are 
located.  The  lease  to  Ruben  on  the 
circuit  is  for  fifteen  years,  with  no 
raise  in  rentals  over  what  Thielen  has 
been  paying.  It  is  said  Thielen  will 
devote  his  entire  time  to  the  Central 
States  Fair  and  Exposition  located  in 
Aurora,  of  which  he  is  president. 

The  deal  takes  in  the  Strand,  Fox, 
Rialto  and  Star  in  Aurora;  Rialto, 
Crocker  and  Grove  in  Elgin;  Orpheum, 
Princess,  Crystal  and  a  new  theatre 
under  construction  in  Joliet;  Majestic, 
Bloomington;  Orpheum,  Galesburg,  and 
Thielen's  interest  in  the  Lincoln  Square 
in  Springfield  and  his  Midway  in 
Rockford.  Jules  Ruben  will  be  gen- 
eral manager  of  the  entire  circuit. 


LOU  KRAMER  GETS    BIG   JOB  WITH 
LUBLINER-TRINZ 

Louis  P.  Kramer,  chairman  of  the  pub- 
licity committee  of  the  Chicago  "Greater 
Movie  Season"  campaign,  has  resigned  from 
Universal  to  become  director  of  publicity  and 
advertising  for  Lubliner  &  Trinz.  He  will 
have  charge  of  the  exploitation  of  more  than 
twenty-five  big  houses,  including  some  of 
the  finest  in  America. 

Kramer  has  had  a  wide  range  of  experi- 
ence in  all  phases  of  film  advertising,  pub- 
licity and  exploitation.  He  has  conceived 
and  carried  to  a  successful  conclusion  many 
outstanding  stunts,  and  made  an  enviable 
record  for  himself  in  his  handling  of  both 
of  Mrs.  Wallace  Reid's  personal  appearance 
tours  throughout  the  United  States  and 
Canada. 


Herbert     Elder,     the  newly-appointed 
Southern   division  manager  for  Warner 
Brothers. 


Philadelphia  Exhibitors 

All  Set  for  "Birdie" 

The  Philadelphia  territory  is  to  have  a  golf 
tournament,  the  first  ever  held  by  the  motion 
picture  industry  there.  The  date  has  been 
set  for  August  18,  at  the  Green  Valley  Coun- 
try Club,  and  the  tournament  will  be  followed 
by  a  dinner  dance  in  the  evening. 

Trophies  to  the  value  of  $1,000  have  already 
been  contributed  to  the  tournament  by  the  fol- 
lowing:  Jules  E.  Mastbaum,  president  of  the 
Stanley  Company  of  America;  M.  E.  Comer- 
ford  ;  Wilmer  and  Vincent ;  Carr  and  Schad ; 
Frank  Buhler,  managing  director  of  the  Stan- 
ley Company  of  America;  Joe  Snellenburg, 
manager  of  the  Stanley  Company's  theatres 
in  Atlantic  City ;  Harry  Jordan,  manager  of 
the  B.  F.  Keith  interests  in  Philadelphia; 
Adolph  Zukor;  William  Fox,  Carl  Laemmle, 
Richard  A.  Rowland ;  Elmer  R.  Pearson ;  Oscar 
Neufeld,  president  of  the  Philadelphia  Film 
Board  of  Trade;  Len  L.  Berman,  Independent 
Pictures;  Dr.  Walter  G.  Steumpfig  of  the 
Germantown  theatre,  and  "The  Exhibitor." 

A  committee  on  arrangements  has  been  ap- 
pointed composed  of  Dr.  Walter  G.  Steumpfig ; 
Jack  Greenburg,  secretary  of  the  Film  Board 
of  Trade;  Joe  Cunningham  (Roof us  Mc- 
Goofus)  ;  William  Doyle,  of  the  Universal  Ex- 
change ;  Paul  Green,  sports  editor  of  "The  Ex- 
hibitor," and  George  Griffin,  the  Green  valley 
"pro." 

ROTHSTEIN  OFF  ON  HOLIDAY 

Nat  G  Rothstein,  director  of  publicity,  ad- 
vertising and  exploitation  for  Film  Booking 
Offices,  leaves  on  Friday,  July  31,  for  a  four 
weeks'  holiday  at  Cobbossee  Colony,  Maine. 
Mr.  Rothstein  will  concentrate  on  golf  dur- 
ing his  sojourn  in  Maine,  and  expects  to  re- 
turn to  the  directorial  desk  on  September  1. 


Coming  and  Going 


Colvln  VV.  Brown,  vice-president  in  charge 
ot  distribution  of  Film  Hooking  Offices,  left 
on  July  24,  for  brief  tour  of  the  exchanges 
at  Chicago.  Minneapolis  antl  Detroit. 


Abe  Stone,  of  the  Delaware  and  Arhnr 
Hill  Theatres  in  llbany,  is  baek  home  after 
a  l,04H)-mlle  automobile  trip  to  Ni  "  ^  ork, 
ltlantlc.  City,  Washington,  as  well  as  the 
battlefields  of  Gettysburg. 


Claude  S.  Jensen  arrived  in  Seattle  this 
week  with  his  bride.  The  Jensens  are  visit- 
ing Mr.  anil  Mrs.  Von  Herberg,  Mr.  Jensen** 
business  partner. 


Harold    Mercer,  of   Rowland   and  Harks 

Publicity    Depart  lit.    has    departed    lor  a 

two-weeks  vacation,  whieh  he  will  spend 
earn  ping  near  Auburn,  N.  Y, 


\.  C.  Broxnberg,  president  of  the  Progres- 
sive Pictures  was  an  Oklahoma  City  visitor 
the  past  week,  en  route  home  from  Cali- 
fornia. 


Among  the  out-of-town  exhibitor  visitors 
to  Pittsburgh  during  the  past  few  days,  were 
Charles  F.  Silveus.  F.elipse  Theatre,  WsyneS- 
burgj  Mr.  Haer,  Colonial,  Altoona;  Adolph 
Parkas,  Rialto,  Johnstown;  Mr.  Anton,  of  the 
Anton  Theatre,  Monongahela  and  Mr.  Mur- 
ray, of  the  Cambridge  Springs  Theatre. 


L.  W.  Ramey,  district  manager  for  Fox 
was  an  Oklahoma  City  visitor  the  past  week. 


Edgar  11.  Hatrick,  vice-president  and  gen- 
eral manager  of  Intcrnationl  Xewsreel  and 
Cosmopolitan  Productions,  left  this  week  for 
California  in  the  interest  of  both  organiza- 
tions. He  will  be  absent  from  \ew  York 
about  four  weeks. 


E.  J.  Smith,  appointed  Eastern  sales  man- 
ager for  Warner  Brothers. 


E.  J.  Smith  Is  Made 
Warner's  Eastern 
Sales  Head 

Five  important  announcements  of  additions 
to  the  field  organization  of  Warner  Bros,  were 
made  this  week  by  Sam  E.  Morris,  general 
manager  in  charge  of  distribution.  Districts 
in  the  east,  the  south  and  the  west  are  af- 
fected. 

E.  J.  Smith,  one  of  the  best  known  sales 
executives  in  the  industry,  becomes  eastern 
sales  manager  for  Warner  Bros.,  with  head- 
quarters in  New  York.  Smith  was  with  Uni- 
versal many  years.  He  organized  the  English 
offices  for  that  organization  and  afterwards 
became  sales  manager.  More  recently  he  has 
been  eastern  district  manager  for  F.  B.  O. 

Elder  in  South 

Herbert  Elder  is  the  new  Warner  southern 
division  manager,  with  office  in  Atlanta.  He 
has  been  with  the  Famous  Players-Lasky  Cor- 
poration many  years,  occupying  a  post  in  the 
home  office  recently.  He  is  thoroughly  con- 
versant with  conditions  in  the  South  and  en- 
joys a  wide  acquaintance  with  exhibitors. 

George  H.  Dumond,  who  has  been  in  the 
picture  industry  twenty-one  years,  becomes  gen- 
eral manager  of  the  theatres  controlled  by  the 
Warner  organization.  For  two  years,  up  to 
about  a  year  ago,  he  was  with  the  Warners 
as  home  office  representative.  Recently  he  has 
been  managing  the  State  Theatre  in  Cleve- 
land and  had  charge  of  production  for  all 
the  Loew  houses  in  that  city.  At  one  time 
he  was  general  manager  of  the  W.  H.  Gune 
interests  in  Los  Angeles. 

H.  O.  Martin,  a  veteran  branch  exchange 
manager,  has  been  appointed  manager  of  War- 
ner Bros.'  exchange  in  Washington.  He  for- 
merly was  manager  of  United  Artists'  office 
in  Chicago  and  previous  to  that  was  Pathe 
manager  in  that  city. 

Another  new  member  of  the  Warner  or- 
ganization is  M.  A.  Hullings,  who  becomes 
branch  manager  at  Los  Angeles.  Hulling  also 
has  had  wide  experience  as  a  salesman  and 
executive  and  he  is  familiar  with  Warner  prod- 
uct, having  been  with  a  Warner  franchise- 
holder  several  years. 


August  8,  1925 


MOVING    PICTURE  WORLD 


619 


New  England  Chain 
Planned  by  Friend 


Arthur  S.  Friend,  formerly  associated 
with  Famous  Players,  heads  a  New 
York  syndicate  that  is  reported  as 
planning  the  establishment  of  a  chain 
of  large  film  and  vaudeville  theatres  in 
New  England  and  which  has  started 
the  second  of  its  enterprises  at  New 
London,  Conn.  At  a  cost  of  $650,000 
Friend  has  acquired  property  on  Main 
street,  in  the  business  section  of  New 
London,  and  there  contemplates  the 
erection  of  a  large  office  building  in 
which  will  be  located  a  motion  picture 
theatre. 

A  building  such  as  the  one  planned 
for  New  London  now  is  being  erected 
in  New  Haven  under  the  direction  of 
Mr.  Friend. 


SANCTIONS  COLORED  SEGREGATION 

Compelling'  negroes  to  go  to  the  balcony 
of  the  New  Palace  Theatre,  1310  Franklin 
avenue,  St.  Louis,  complies  with  a  provision 
of  the  lease  on  the  house  that  it  shall  play 
to  "mixed  audiences,"  Circuit  Judge  Miller 
ruled  in  refusing  an  injunction  sought  by 
the  Franklin  Amusement  Company  et  al 
against  the  Little  Theatre  Corporation, 
lessee  of  the  New  Palace.  The  plaintiffs 
sought  to  compel  the  defendants  to  admit 
negroes  to  any  part  of  the  house. 


Jersey  Moves 

Headquarters  of  the  Motion  Picture 
Theatre  Owners  of  New  Jersey  on  Au- 
gust 1  will  remove  from  727  Seventh 
avenue,  New  York  City,  to  the  sixth 
floor  of  745  Seventh  avenue,  corner  of 
49th  street.  The  new  telephone  num- 
bers are:  Circle  6625-6. 


Selling  1/our  Seats 


H.  M.  Addison  will  continue  Chautauqua 
lectures  next  season. 

Played  S.  R.  O.  circus  week.  That's  what 
Tod  Browning  did. 

New  York  display  on  The  Beggar  on  Horse- 
back. 

John  Rosenflcld  is  rediscovered  at  last. 

How  Edward  L.  Hyman  treated  The  Lady 
Who  Lied  at  the  Mark-Strand. 

Life  savers  for  Dangerous  Innocence. 

A  stage  wedding  a  day  held  business  up  on 
Cheaper  to  Marry. 

Showed  The  Lost  World  to  Selig  lions. 

Paraded  fashion  models  to  show  they  were 
real  girls. 

Jay  Emanuel  builds  a  compo  board  tent. 
A  nifty  shadow  box  for  Sally  cutout. 
Police  sold  The  Making  of  O'Malley. 
Different  crossword  climbed  into  the  paper. 
Swanke's    design    for    a    Love's  Paradise 
lobby. 

Slate  lobby  cards  gave  a  Lesson  in  Love. 

Paints  wings  to  build  up  n  cutout. 

Begged  arrest  to  boom  Charley's  Aunt. 

Advertising  examples  on  Let  'Er  Buck, 
Fifth  Avenue  Models,  His  Supreme  Moment, 
The  Rag  Man,  Zander  the  Great  and  A  Thief 
In  Paradise. 

(you  can  double  your  hot  weather  receipts  with- 
out the  use  of  a  fan  if  you  turn  to  Selling  the  Pic- 
ture to  the  Public  and  utilize  these  clever  ideas  of 
inventive  managers.) 


Shallenberger  Says  Exhibitors 

Pay  the  Producers'  Overhead 


ON  the  final  analysis  in  the  determining 
of  price  values  which  every  exhibitor 
must  take  into  consideration  in  order 
that  he  may  establish  the  danger  line  between 
expense  and  income,  the  one  item  over  and 
above  all  others  is  not  so  much  the  overhead 
of  the  theatre  which  he  is  managing,  but  the 
overhead  the  picture  producer  has  to  add  on 
his  product  in  order  to  make  ends  meet  and 
insure  a  profit  on  his  investment,"  W.  E. 
Shallenberger,  President  of  the  Arrow  Film 
Corporation,  and  one  of  the  leading  forces 
among  the  Independent  Motion  Picture  Pro- 
ducers, said,  when  discussing  the  independent 
situation  this  week. 

"As  has  been  proven  in  many  instances, 
no  one  producer  has  a  monopoly  in  the  making 
of  good  pictures.  Today,  as  a  result  of  ex- 
perience and  observation,  the  independent  pro- 
ducer is  employing  the  best  brains  and  talent 
in  turning  out  a  product  that  will  stand  the 
acid  test  of  public  approval.  He  can  sell  his 
pictures  for  far  less  money  and  still  make  a 
legitimate  profit  because  he  has  no  carrying 
charge  of  inflated  executive  expense  and  home 
office  maintenance  to  add  to  the  cost  of  his  re- 
leases. The  average  cost  of  distribution  of 
pictures,  it  has  been  learned,  runs  between 
thirty  and  forty  per  cent  of  the  gross  income 
for  the  big  combinations.  This  cost  is  double 
and  triple  what  it  costs  any  other  large  in- 
dustrial organization  to  carry  on  its  business. 

"Who  pays  the  freight?  The  question  almost 
answers  itself.  In  fact,  there  is  but  one  answer. 
The  exhibitor!  It  is  he  who  guarantees  this 
expense.  The  public  only  pays  a  certain  stated 
admission  fee.  The  cost  of  product  to  the  ex- 
hibitor can  only  come  down  when  the  exhibitor 
picks  and  chooses  his  pictures  instead  of  buy- 
ing in  block.  Every  condition  in  the  industry 
is  susceptible  to  betterment  and  every  indi- 
vidual exhibitor  is  the  best  doctor  for  the  ail- 
ment. 

"Present  day  conditions  are  not  creatures 
of  a  moment.    The  cancer  that  is  slowly  but 


surely  eating  into  the  vitals  of  the  exhibitor 
began  its  deadly  course  years  ago  until  now, 
through  the  indifference  or  apathy  of  the  ex- 
hibitor, it  has  reached  a  point  where  the  sur- 
geon has  to  cut  deep  and  quick  to  save  the 
patient.  The  Declaration  of  Independence 
which  sounded  the  death  knell  of  tyranny  and 
oppression  to  the  Colonies,  and  resulted  in  the 
establishment  of  the  Republic  of  the  United 
States,  was  not  a  document  created  by  the 
inspiration  of  the  minute.  On  the  other  hand, 
years  of  suffering  and  threatened  annihilation, 
political  and  financial,  brought  it  about. 

"It  is  the  same  story  with  every  man  who 
operates  his  theatre  that  he  bought  and  owns 
as  a  result  of  toil  and  savings.  If  left  to  fol- 
low the  course  laid  out  for  the  motion  picture 
industry  by  the  monopolistic  octopi,  there  will 
be  no  independent  exhibitor  in  five  years  from 
now.  The  producer  will  operate  your  theatre 
and  maybe,  if  you  are  lucky,  you  can  get  the 
job  of  janitor." 


HOWELLS  BUY  IN  DALLAS 

Two  of  the  Foy  neighborhood  houses  in 
Dallas,  Texas,  the  Colonial  and  Parkway, 
have  been  purchased  by  S.  G.  and  H.  O. 
Howell. 


Ten-Year  Fight 

Despite  the  protests  against  the  erec- 
tion of  a  theatre  at  Harvard  Square, 
Cambridge,  for  more  than  ten  years, 
Mayor  Quinn  has  stated  that  he  will 
issue  a  permit  after  the  playhouse  has 
been  built  and  has  been  approved  by 
state  authorities.  An  operating  com- 
pany, to  be  known  as  Cambridge 
Theatres,  Inc.,  will  conduct  the  thea- 
tre. County  Treasurer  Charles  E.  Hat- 
field is  head  of  the  enterprise. 


WE  WILL 

Lease 
Build 
Buy 

Or  Operate  in  Conjunction 
With  Present  Owners — 

Theaters  in  Good  Locations 

United  Theatres  of  America,  Inc. 

1  Clinton  Street  Newark,  N.  J. 


620 


MOVING   PICTURE  WORLD 


August  8,  1925 


Films  Wall  Street's  Latest  Toy, 

Chadwick  Tells  Independents 


Shouras'  Six  Months 
Net  $126,193 

Skouras  Brothers  Enterprises,  Inc., 
during  the  first  six  months  of  1925  had 
net  earnings  of  $126,193.67  before  de- 
ducting federal  income  taxes  but  after 
making  allowances  for  interest,  de- 
preciation, expenses,  etc.  On  July  3 
quick  assets  totaled  $426,596.17  includ- 
ing $310,051.50  in  cash  and  current 
liabilities  but  $116,544.67.  The  net 
worth  was  placed  at  $2,111,159.44. 

The  Board  of  Directors  July  24  voted 
a  dividend  of  40  cents  per  share  on 
the  Class  B  stock  in  addition  to  the 
regular  quarterly  dividend  of  75  cents  a 
share  on  outstanding  A  stock.  The 
dividends  will  be  paid  August  1  to 
stockholders  of  record  July  25.  Net 
earnings  for  the  first  two  quarters  of 
the  year  were:  First  quarter,  $58,- 
979.17;  second  quarter,  $67,214.50.  The 
outlook  for  the  last  six  months  is  very 
good.  A  stock  reached  a  new  high 
record  July  25  closing  at  $43  per  share. 


DECLARING  motion  pictures  the  new 
plaything  of  Wall  Street,  I.  E.  Chad- 
wick, president  of  the  Independent 
Motion  Picture  Association,  asserted  in  an 
address  to  members  of  the  assocation  at  a 
meeting  in  the  Hotel  Astor  on  July  29  that 
production,  distribution  and  exhibition  of 
films  are  being  made  secondary  considera- 
tions. 

"The  main  idea  of  the  manipulators  to- 
day is  rigging  the  stock  market,"  he  said. 
"The  whole  thing  is  a  repetition  of  what 
happened  in  the  steel  business,  the  auto- 
mobile industry  and  in  other  lines  where  the 
American  ideal  of  industrial  combination  and 
centralization  lent  itself  to  the  purpose  of 
money  power.  Steel,  automobiles  and  the 
other  big  industries  have  been  stabilized 
and  standardized  and  so  Wall  Street  needs 
a  new  toy. 

"Motion  pictures  supply  that  need,  so  they 
are  going  about  the  work  of  playfully  rigging 
the  market  for  an  overnight  rise  of  any- 
where from  ten  to  fifteen  points.  In  order 
to  do  this,  they  have  to  have  something  to 
build  on  and  theatre  control  satisfies  that 
necessity.  It  is  all  being  done  to  create  a 
structure  on  which  they  can  sell  stock  issues 
to  the  public,  thereby  rigging  the  market. 

"It  stands  to  reason  that  men  who  can 
make  millions  simply  by  rigging  the  stock 
market  do  not  care  about  the  relatively  small 
profits  to  be  made  out  of  legitimate  picture 
production,  distribution  and  exhibition. 

"Out  in  Los  Angeles,  where  picture  pro- 
duction is  the  main  thought,  they  believe  that 
the  picture  is  the  thing.  They  know  nothing 
whatever  of  the  distribution  or  exhibition 
phases  which,  in  the  final  analysis,  are  the 
really  important  ones.  For  no  matter  how 
good  a  picture  may  be,  unless  it  is  dis- 
tributed and  exhibited  it  is  worthless.  And 
these  producers  who  are  making  pictures 
and  turning  them  over  to  the  big  companies 
honestly  believe  they  are  creating  fine  things, 
individualistic  and  artistic. 

"As  practical  picture  men  and  business 
men,  we  know  that  this  is  not  true.  Already 
the  dominant  forces  of  this  industry  have 
standardized  picture  production  to  the  point 
where  individuality  no  longer  counts.  It  is 
a  repetition  of  what  happened  to  the  in- 
dividuals in  steel  and  automobiles.  They 
simply  become  spokes  in  the  big  wheel  of 
centralization,  from  the  highest  to  the  lowest 


among  them.  And  the  same  thing  is  be- 
coming true  in  the  picture  production  field. 

"It  is  a  regrettable  thing  that  such  things 
are  permitted  to  happen  in  this  country,  for 
industrial  combination  and  centralization 
stifle  the  opportunity  and  individuality  of 
our  children  and  the  future  generations.  And 
some  day  we  will  pay  heavily  for  it. 

"The  independent  steel  companies  and  the 
other  industries  which  were  the  playthings 
of  Wall  Street  lost  their  individuality  be- 
cause they  did  not  fight — and  the  success  of 
the  independent  picture  industries,  produc- 
tion, distribution  and  exhibition,  depends 
entirely  on  the  amount  of  fight  they  put 
up.  I  cannot  too  strongly  urge  upon  these 
elements  and  especially  the  members  of  this 
association  the  necessity  of  meeting  the 
opposition  with  the  same  weapons  they  use 
against  us.  We  must  meet  them  with  the 
same  forces  and  our  forces  must  be  equal 
to  theirs  in  numbers  and  intelligence.  It  is 
a  game  in  which  we  must  have  the  same 
number  of  players  as  they  have  and  it  is 
up  to  us  to  get  them. 

"To  do  this  it  will  be  necessary  for  us  to 
make  sacrifices,  to  forget  selfish  interests  and 
to  put  all  of  our  power  into  the  punch  for 
defense  and  independence." 

Seider  Tells  M.  P.  T.  O. 
Exhibitor  Requirements 

What  exhibitors  need  in  the  way  of  adver- 
tising and  publicity  helps  from  producers  and 
distributors  was  outlined  to  members  of  the 
Associated  Motion  Picture  Advertisers  at  their 
weekly  luncheon  on  July  23  at  the  White  Horse 
Tavern,  by  the  speaker  and  guest  of  honor 
of  the  day,  Joseph  M.  Seider,  president  of  the 
New  Jersey  M.  P.  T.  O.  Mr.  Seider  was  in 
troduced  by  John  Spargo  of  the  Exhibitors' 
Herald,  the  guest  "barker"  for  the  occasion 

Mr.  Seider  told  the  advertisers  that  exhibi- 
tors want  more  publicity  stories  on  the  pic- 
tures and  not  so  much  on  the  stars  and  the 
players.  He  also  described  some  of  the  wrongs 
which  he  said  the  exhibitors  suffered,  stating 
that  in  many  instances  it  was  impossible  to 
get  their  grievances  heard  and  adjusted. 

At  the  close  of  his  speech,  C.  C.  Pettijohn 
of  the  Hays  organization  took  issue  with  Mr. 
Seider  and  the  inability  of  exhibitors  to  get 
their  grievances  adjusted  and  a  heated  argu- 
ment ensued 

F.  Wynne-Jones  of  the  UFA  was  intro- 
duced to  the  motion  picture  advertisers  as  the 
speaker  at  the  next  weekly  luncheon. 

It  was  voted  to  change  the  meeting  place 
from  the  White  Horse  Tavern  to  the  new  Hof- 
brau  House  at  Fifty-second  street  and  Broad- 
way, which  can  furnish  more  ample  space  for 
the  meetings. 

Vice-President  Charles  Barrell  presided. 


HARRY  M.  WARNER 

RETURNS  TO  NEW  YORK 

Accompanied  by  Mrs.  Warner,  Harry  M. 
Warner,  of  Warner  Brothers,  returned  to 
New  York  last  week  from  Hollywood,  where 
he  had  been  inspecting  production  work  on 
the  attractions  to  be  released  on  the  com- 
pany's 1925-26  schedule. 


Building  Competition 

Tense  in  Kansas  City 

Hardly  had  the  announcement  of  the  com- 
plete rebuilding  of  the  Warwick  Theatre,  large 
suburban  house  of  Kansas  City,  been  made 
then  construction  of  a  3,000-seat  motion  picture 
theatre,  to  cost  more  than  $200,000,  is  announced, 
the  location  to  be  within  one  block  of  the  War- 
wick— at  Thirty-ninth  and  Main  streets — mak- 
ing the  seventh  new  theatre  within  two  months 
planned  for  Kansas  City. 

The  new  house  is  being  promoted  by  George 
Trinastich,  who  will  operate  it,  and  R.  L. 
Willis,  owner  of  the  property.  The  house  will 
be  patterned  after  the  Isis  Theatre  of  Kansas 
City  and  be  somewhat  larger.  The  theatre  will 
have  a  65- foot  frontage  and  be  165  feet  deep. 
Trinastich,  president  of  the  Blackstone  Amuse- 
ment Company,  which  operates  the  Isis,  will 
take  a  25-year  lease  on  the  new  house.  Con- 
struction of  the  theatre  will  begin  in  twenty 
days,  it  is  said,  and  will  be  open  on  New  Year's 
Day.  The  theatre  will  be  under  the  same  man- 
agement as  the  Isis,  Jack  Roth  being  manag- 
ing director  of  both  houses.  The  new  house 
will  maintain  a  first  run  policy.  Plans  for  the 
building  include  a  cooling  system,  inside  lob- 
by, nursery,  smoking  rooms  for  men  and  wo- 
men and  a  large  check  room. 


Thirty  Try 


The  state  assembly  chamber  at  the 
Capitol  in  Albany  was  the  scene  dur- 
ing the  past  week  of  civil  service  ex- 
aminations in  connection  with  the  later 
appointment  of  reviewers  to  the  New 
York  State  Motion  Picture  Commis- 
sion. More  than  thirty  men  and 
women  took  the  examination.  The 
position  pays  $1,600  a  year  in  the  up- 
state counties  and  $1,800  in  the  metro- 
politan district,  traveling  expenses,  of 
course,  being  allowed. 


Truly  Obstructed! 


The  Castle  Creek  Theatre,  La  Voye, 
Wyoming,  has  been  reopened  by  C.  H. 
Reeder.  Mr.  Reeder  was  ordered, 
along  with  the  rest  of  the  town  of  La 
Voye,  to  move.  The  order  was  given 
by  Judge  Kennedy  of  the  U.  S.  District 
Court  of  Cheyenne  as  the  result  of  a 
petition  filed  by  an  oil  company  stating 
that  residents  of  La  Voye  were  occupy- 
ing their  lands.  All  the  buildings  of 
the  town  were  moved  for  a  distance  of 
three  miles.  Reeder  moved  his  theatre 
building  along  with  the  rest  of  the 
structures. 


I 


Exhibitors'  News  and  views 

EDITED  BY  SUMNER  SMITH 


Rural  New  Yorker  Lets  the  Fans 
in  on  "Economy;"  "Pans"  Free  Show 


Suppose  that  you  were  running  a  theatre 
and  getting  25  cents  admission,  that  someone 
inquired  just  how  many  reels  he  could  see 
for  15  cents,  and  that  after  permitting  him 
to  witness  the  entire  show,  hear  him  remark 
that  it  had  been  rotten?  Wouldn't  you  feel 
justified  in  committing  murder  and  then  later 
on  look  to  the  jury  to  acquit  you?  That  is 
the  belief  of  John  Mattice,  who  with  his 
brother  Manley  runs  the  Novelty  Theatre  in 
Middleburg,  a  town  of  900. 

Mr.  Mattice  was  along  Film  Row  during 
the  week  and  told  of  the  rather  unusual  oc- 
currence. It  seems  that  Mrs.  Mattice  looks 
after  the  ticket  booth,  with  either  Manley  or 
John  keeping  track  of  things  inside.  A 
young  stranger  approached  and  asked  how 
much  the  admission  was.  Upon  being  in- 
formed that  it  was  25  cents,  he  inquired  how 
many  reels  he  could  see  for  15  cents.  Mrs. 
Mattice  suggested  his  entering  and  inquiring 
of  her  husband  inside.  This  the  young-  fel- 
low did,  slipping  quietly  into  a  seat  and  com- 
ing out  an  hour  or  so  later,  turning  to  Mrs. 
Mattice  and  saying,  "Rotten  show." 


Pictures  will  continue  at  Harmanus 
Bleecker  Hall  throughout  the  fall  and  win- 
ter, according  to  an  announcement  made  dur- 
ing the  past  week,  denying  a  report  that 
stock  would  hold  forth  at  the  theatre  during 
the  fall,  following  its  closing  at  the  Capitol 
Theatre. 


County  fairs  aren't  what  they  used  to  be, 
according  to  Jake  Rosenthal  of  the  Rose  The- 
atre in  Troy.  He  knows  what  he  is  talking 
about  when  it  comes  to  county  fairs,  for  in 
the  dim  and  distant  past,  when  dollars  were 
few  and  far  between,  Mr.  Rosenthal  worked 
at  many  a  county  fair  and  slept  on  the 
ground  at  night  with  newspapers  as  his  only 
covering.  He  isn't  a  bit  ashamed  of  the  fact 
and  whenever  he  becomes  a  bit  reminiscent 


Alberta  Vaughn's  hand  embroidered  hosiery 
in  F.  B.  O.'s  "Mazie." 


SHIRLEY  MASON 
One  of  the  principal  players  in  "The  Talker," 
a  First  National  picture. 


he  indulges  in  stories  of  the  times  when  he 
sold  matches  on  the  streets  of  Troy  or  worked 
an  entire  day  for  something  like  50  cents. 


Many  improvements  are  being  installed  at 
the  Gateway  in  Little  Falls  these  days.  A 
brand  new  electric  sign  was  placed  during 
the  past  week  in  readiness  for  the  reopen- 
ing of  the  house  on  August  1.  Bob  Wagner, 
who  handled  the  house  before  it  was  ac- 
quired by  the  .Schines,  is  still  busily  engaged 
in  getting  outstanding  stock,  having  bought 
something  over  700  of  the  750  outstanding 
shares. 


According  to  a  report  that  has  reached  Al- 
bany, the  Schine  brothers,  with  headquarters 
in  Gloversville  and  who  now  have  about 
sixty-live  theatres  in  New  York  State,  are 
planning  to  create  divisions  of  from  twelve 
to  fifteen  theatres,  these  to  be  under  the  di- 
rection of  a  district  manager  who  will  be 
held  responsible  for  the  business  done  by  the 
houses.  I  .  J.  Carkey,  who  has  been  handling 
the  three  Schine  houses  in  Carthage,  has  just 
been  appointed  a  district  manager  for  the 
Schines  and  will  be  located  hereafter  in  Lit- 
tle Falls.  George  J.  Carkey  will  succeed  him 
as  manager  of  the  Carthage  houses. 


W.  W.  Mase  has  a  150-seat  theatre  in 
Prattsville  which  is  now  running  one  day  a 
week  with  admission  prices  of  25  and  35 
cents.  Mr.  Mase  was  in  town  during  the 
past  week  and  said  that  while  his  theatre 
was  not  keeping  him  very  busy,  fortunately 
he  had  a  garage  and  what  he  lost  in  the 
summer  from  the  theatre  he  more  than  made 
up  on  the  automobile  traffic. 


Ben  Apple,  former  manager  of  the  Ameri- 
can and  King  theatres  in  Troy,  is  looking 
for  a  position  as  manager  of  some  picture 
theatre  and  may  leave  Troy  permanently. 
Mr.  Apple  is  one  of  the  old  timers  in  the 
game,  knowing  the  business  from  start  to 


finish,  and  will  no  doubt  locate  with  some 
chain  in  the  near  future. 


Unless  you  know  Walter  Roberts  well,  and 
Mr.  Roberts,  by  way  of  introduction,  is  man- 
ager of  the  Troy  Theatre  in  the  Collar  City, 
don't  attempt  to  borrow  his  umbrella  on  a 
rainy  night.  The  umbrella  is  one  of  Mr. 
Roberts'  most  treasured  possessions,  having 
been  presented  him  by  employes  of  his  the- 
atre some  time  ago.  Whenever  Mr.  Roberts 
loans  the  umbrella,  he  even  has  to  secure 
the  consent  of  Mrs.  Roberts,  which  isn't  the 
easiest  thing  in  the  world,  at  least  so  far  as 
the  umbrella  is  concerned. 


The  Majestic  in  Elmira,  which  has  been 
closed  for  the  past  month  or  so,  is  scheduled 
to  reopen  the  first  week  in  August  with  Ben- 
jamin Berinstein  still  looking  after  things 
generally. 


Jimmy  Rose,  who  has  just  taken  over  the 
King  Theatre  in  Troy,  must  have  been  In- 
dulging in  a  flight  of  temperament  when  he 
ordered  the  signs  that  have  just  been  placed 
in  the  lobby.  Right  over  the  exit  there  ap- 
pears one  sign  which  reads:  "Enter  the  realm 
of  joyousness  and  happy  moments."  Some- 
one inquired  of  Mr.  Rose  if  the  sign  was  In- 
tended for  those  leaving  the  theatre.  An- 
other sign  reads:  "Keep  posted.  Watch  our 
business  grow." 


Lew  Fischer  of  the  Bradley  Theatre  in 
Fort  Edward  has  started  making  expensive 
repairs  to  the  house,  having  let  a  contract 
for  a  new  lighting  system  as  well  as  the 
redecorating  of  the  interior.  The  old  seats 
have  been  taken  out  and  are  to  be  replaced 
by  fine  leather  upholstered  ones.  In  connec- 
tion with  pictures,  vaudeville  is  also  to  be 
shown. 


As  Exhibitor  Tweedy  of  Mechanicsville 
was  talking  last  week  to  Harold  Filkins,  a 
salesman  for  F.  B.  O.  out  of  Albany,  the  lat- 
ter was  stricken  with  an  attack  of  appen- 
dicitis, so  acute  that  it  became  necessary  for 
Mr.  Tweedy  to  rush  him  to  his  home  in  Al- 
bany. A  doctor  was  called  and  after  diag- 
nosing the  case,  Mr.  Filkins  was  hurried  to 
a  hospital  and  operated  upon. 

(Continued  on  next  page) 


Matt  Moore  and  Dorothy  Devore  in  "His 
Majesty,  Bunker  Bean,"  a  Warner  Brothers 
picture. 


622 


MOVING    PICTURE  WORLD 


August  8.  1925 


A  scene  in  "The   Limited  Mail,"  the   Warner   Brothers   picture   starring   Monte  Blue, 
assisted  by   Vera   Reynolds,   Willard   Louis  and   Eddie  Gribbon. 


Buffalo,  N.  Y, 

Perhaps  the  biggest  news  of  the  week  is 
that  Charlie  Bowe,  veteran  theatre  man  of 
Buffalo,  where  he  now  manages  the  Frontier, 
is  to  be  married  this  fall.  The  news  has 
"shocked"  both  exhibitors  and  exchange  men, 
but  it  only  goes  to  prove  that  you  can't  keep 
a  good  man  down.  Charlie  was  "on  the  job" 
'way  back  in  the  days  when  they  used  to 
show  films  of  speeding  trains  in  stores  in 
lower  Main  street. 


H.  P.  Lally  of  the  Regent  and  Capitol  in 
Dunkirk,  N.  Y.,  is  down  in  Florida  taking  a 
peek  at  that  much  boosted  real  estate. 


Capacity  houses  were  the  order  of  the  first 
week  of  the  new  Palace  Theatre  in  Lock- 
port,  N.  Y.,  and  Manager  George  T.  Croasen 
was  showered  with  compliments  on  the  splen- 
did staging  of  the  program.  It  was  Old 
Home  Week  in  the  Lock  City  and  there  were 
thousands  of  visitors  in  town,  all  of  whom 
were  enthusiastic  over  the  splendid  temple 
of  amusement. 


The  musicians'  union  in  Jamestown,  N.  Y., 
has  started  something.  The  men  have  been 
receiving  $45  for  a  seven-day  week.  Now 
they  want  the  same  amount  for  a  six-day 
wet  k  and  $9  extra  for  the  seventh  day.  The 
exhibitors  wili  fight  the  move. 


Vincent  R.  McFaul,  managing  director  of 
Shea's  Hippodrome,  has  returned  from  a  mo- 
tor tour  to  the  Thousand  Islands  and  is  all 
set  for  the  busiest  season  in  the  history  of 
the  big  Buffalo  house. 

The  Regent  Theatre  in  Corning,  N.  Y., 
which  has  been  closed  for  some  time,  is  being 
renovated  for  formal  opening  some  time  in 
•September.  The  house  is  to  be  operated  by 
the  J.  Meyer  Schine  Theatre  Corporation, 
which  also  controls  the  State  and  Princess 
in  the  same  city.  The  house  will  be  under 
the  direct  supervision  of  Charles  J.  Rose, 
district  manager. 


The  mayor  and  members  of  the  city  coun- 
cil of  Buffalo  have  been  served  with  an  order 
directing  them  to  show  cause  in  Supreme 
Court  why  they  should  not  be  compelled  to 
issue  a  permit  to  the  Riverside  Amusement 
Company  for  a  picture  theatre  at  822-824 
Tonawanda  street.  The  council  has  refused 
the  permit.  Property  owners  near  the  site 
objected  to  the  house. 


Pittsburgh 

In  the  current  issue  of  "Barney's  Blue 
Book"  Carl  Maple's  house  organ  in  the  in- 
terests of  his  Barney's  Theatre,  Point 
Marion,  Pa.,  Carl  devotes  a  front-page  edi- 
torial to  his  testimony  that  he  is  enjoying 
good  business  this  year  because,  instead  of 
going  to  Canada  and  letting  his  theatre  run 
into  the  ground  with  any  old  show  as  he  did 
in  former  summers,  believing  there  was  no 
business,  this  year  he  stayed  on  the  job, 
made  the  shows  even  better  than  in  the  cold 
weather,  paying  special  attention  to  cooling 
the  theatre,  etc.,  and  as  a  result  the  people 
of  Point  Marion  have  even  increased  their 
attendance  during  the  hot  weather,  as  those 
he  has  talked  to  have  told  him  that  Barney's 
Theatre  is  really  the  nicest  place  there  is  in 
Point  Marion  in  the  hot  weather. 


Louis  K.  Sidney,  managing  director  of 
Loew's  Aldine  in  Pittsburgh  and  also  Loew's 
State  in  St.  Louis,  made  one  of  his  hurry-up 
trips  to  the  Missouri  town  during  the  week 
of  July  20. 


Mr.  Underhill,  who  conducts  an  airdome  at 
Clayville.  was  in  town  recently  and  impart- 
ed the  information  that  he  is  contemplating 
the  erection  of  a  new  picture  theatre  in  that 
town,  which  he  expects  to  have  ready  for 
opening  when  the  cooler  weather  comes. 


>\  alter     Caldwell,     resident     manager  of 

I  «•*   Aldine  Theatre,  Pittsburgh,  reccnily 

made  nn  automobile  trip  from  Philadelphia 
to  Pittsburgh  which  kept  him  on  the  road 
for  forty-eight  hours,  due  to  tire  trouble 
and  other  grief. 


Russell  Bovim,  assistant  manager  at  Loew's 
Aldine  Theatre  in  Pittsburgh,  is  in  Harris- 
burg  presiding  as  manager  of  Loew's  Regent 
Theatre  while  the  resident  manager,  Sidney 
Cates,  is  vacationing. 


W.  C.  Ballard,  owner  of  the  Pictureland 
Theatre,  Jane  Lew,  W.  Va.,  is  erecting  a  new 
300-seat  theatre  which  he  expects  to  open 
late  In  August,  at  which  time  he  will  dis- 
continue the  operation  of  his  present  house. 
A  name  for  the  new  house  will  be  selected 
via  the  contest  route. 


Albany,  N.  Y. 

(Continued  from  preceding  page) 

All  Glens  Falls  is  looking  forward  to  a 
battle  royal  which  is  promised  as  soon  as 
Fred  Mossert  opens  his  new  theatre.  The 
work  is  progressing  satisfactorily,  the  past 
week  having  seen  the  completion  of  the  bal- 
cony. 


A  new  theatre  is  assured  for  the  village 
of  Coxsackie.  Ground  has  already  been 
broken  and  the  house  will  be  rushed  to  com- 
pletion. 


Although  L.  L.  Connors  will  retain  the  the- 
atre which  he  has  been  running  for  some 
time  past  in  Cambridge,  he  will  leave  the 
management  almost  entirely  to  Mrs.  Connors 
and  the  boys.  Mr.  Connors  has  just  become 
associated  with  the  local  F.  B.  O.  office  and 
as  a  salesman  will  cover  the  section  north 
of  here. 


Mike  Kallet,  who  runs  the  Strand  in  Rome, 
is  enjoying  himself  these  days  at  his  sum- 
mer home  in  Old  Forge.  Harry  Lazarus  of 
the  Auditorium  in  Kingston  may  not  have  a 
summer  home,  but  you  can  bet  your  bottom 
dollar  that  he  will  have  two  enjoyable  weeks 
this  month  with  Mrs.  Lazarus  and  their  4- 
years-old  son  at  Lake  George. 


Dvhibitors,  film  salesmen  and  in  fact 
everyone  connected  with  the  busdmeee  is  to 
receive  an  Invitation  to  the  Film  Hoard  of 
I  ra4e  outing  which  will  be  held  on  Sep- 
itinlHT  I.".  nt  Luther's  Hotel  at  Saratoga 
Lake.  It  is  expected  that  about  thirty  auto- 
mobiles will  leave  this  city  on  the  day  of 
the  outing.  There  Mill  be  a  baseball  game 
licttvccii  the  exchange  managers  and  the 
salesmen.  Gene  Tuiincy,  <he  lighter,  will  be 
In  training  :ii  Luther's  at  the  time,  ond  will 
go  several  rounds  for  the  entertainment  of 
representatives  from  Film  Row.  The  enter- 
tainment committee  consists  of  J.  H.  Mac- 
lilt  >  r t ■ .  Jack  Kr.in-c,  Leon  Medem  and  Her- 
man Stearn. 


Jake  Rosenthal  is  putting  on  professional 
try-outs  each  Friday  night  In  Troy  and  pack- 
ing his  house  to  the  very  doors.  Everyone 
is  called  upon  to  chalk  down  15  cents  ad- 
mission, even  the  children.  Although  Mr. 
Rosenthal's  house  is  ordinarily  classed  as  a 
10-cent  one,  he  is  now  getting  15  cents  four 
nights  a  week  and  will  probably  make  it  a 
straight  week  soon. 


When  Tom  Bush  and  F.  A.  Sullivan,  own- 
ing a  theatre  in  Middleburg.  appeared  before 
the  Arbitration  Board  here  last  Monday,  they 
took  no  chances  and  were  accompanied  by  a 
lawyer.  The  men  have  leased  the  theatre  to 
Robert  Fleck  and  are  now  engaged  in  han- 
dling a  garage.  After  explaining  matters  to 
the  Arbi.tration  Board  the  dispute  was 
smoothed  out  to  the  satisfaction  of  all. 


Mrs.  Francis  McGraw,  long  the  proprietor 
of  the  Gem  Theatre  in  Little  Falls,  will  not 
lose  her  position  even  though  the  Schines 
have  taken  over  the  house.  The  theatre  is 
still  running  and  the  Schines  have  engaged 
Mrs.  McGraw  to  remain  at  the  helm. 


Sam  Hochstim,  a  well  known  exhibitor  in 
Hudson,  may  some  day  become  a  producer. 
His  brother  Edward  is  employed  in  one  of 
the  local  exchanges.  He  admitted  the  other 
day  that  such  was  the  aim  of  both  himself 
and  his  brother,  and  then  cited  the  Warner 
Brothers  as  an  example.  The  two  Hochstlms 
are  certainly  hustlers  and  the  dream  of  to- 
day may  eventually  become  the  reality  of 
tomorrow. 


Massachusetts 

A  strike  of  union  employes  is  in  progress  at 
the  Strand  Theatre  in  New  Bedford.  In- 
junction proceedings  have  been  instituted  by 
the  operating  company  to  prevent  picketing. 


George  Elmore,  popular  New  England  ex- 
hibitor, now  is  in  charge  of  Gordon's  Central 
Square  Theatre  In  Cambridge. 


August  8,  1925 


MOVING    PICTURE  WORLD 


623 


Kansas  City 

Louis  Charnins'<y  is  a  much  occupied  man 
at  the  Pantages  Theatre,  Kansas  City.  Be- 
sides directing  the  orchestra  Louie  has  been 
appointed  temporary  manager  to  succeed  W. 
L.  Fenny,  who  resigned.  Louis  also  sings 
a  funny  song  in  connection  with  a  stage  num- 
ber, attends  to  buying  the  first-run  pictures 
and  looks  after  things  in  general.  Fenny 
has  not  announced  his  plans  for  the  future. 


A  fourth  arrest  in  the  bombing  of  the 
World-In-Motion  Theatre,  Kansas  City,  last 
February  was  made  in  Kansas  City  last 
week.  G.  F".  Ilunker,  former  pieket  at  the 
theatre  shortly  before  it  was  wrecked  and  a 
member  of  the  Kansas  City  Motion  Picture 
Operators'  Protective  Union,  was  arrested 
find  held  for  preliminary  hearing'. 


The  New  Theatre,  one  of  the  oldest  build- 
ings in  Salina,  Kans.,  will  give  way  soon  to 
a  seven-story  hotel  structure. 


Fred  Sears,  who  for  several  years  has  man- 
aged various  theatres  on  the  Columbia 
Amusement  Circuit,  has  been  appointed  man- 
ager of  the  Empress  Theatre,  Kansas  City. 
The  Empress  is  operated  by  the  Columbia 
Amusement  Circuit. 


Harry  Kieffer  now  is  with  the  Midland  The- 
atre Circuit,  operating  the  Midland  and  Royal 
theatres  in  Hutchinson,  Kans.,  while  G.  C. 
Craddock,  formerly  with  First  National,  has 
taken  over  the  Macon  Theatre  of  Macon, 
Mo.  I,  Wienshienk,  former  owner  of  the 
Penn  Valley  Theatre,  has  joined  the  First 
National  force,  being  in  charge  of  the  ac- 
cessory department. 


H.  L.  ("Shake")  Davidson  of  the  Burford 
Theatre,  Arkansas  City,  Kans.,  exceeded  even 
his  own  expectations  the  other  day  in  at- 
tempting to  exploit  "The  Spirit  of  the  U.  S. 
A."  The  "plot"  was  to  have  several  army 
"75s"  drawn  through  town,  heavily  placard- 
ed, but  an  hour  before  mounting  the  signs 
the  horse  ran  away  and  scattered  signs  for 
eight  blocks.  "As  far  aa  attracting  attention 
is  concerned,  I  probably  would  have  been  ar- 
rested had  there  been  any  more  attracted," 
said  "Shake." 


Vermont 

The  Mahaiwe  Block  in  Great  Barrington, 
containing  the  Mahaiwe  Theatre,  has  been 
purchased  by  a  bank. 


George  Bunny,  brother  of  the  famous  John 
Bunny,  pioneer  screen  comedian,  who  is  ap- 
pearing in  the  George  Melford  production, 
"Without  Mercy,"  through  Producers  Dis- 
tributing Corporation. 


Ohio 

R.  Schuster,  manager  of  the  Opera  House, 
Green  Springs,  Ohio,  who  suffered  painful 
injuries  because  of  a  can  of  gasoline  explod- 
ing in  his  hand  while  on  a  recent  camping 
trip,  is  reported  well  on  the  road  to  recovery, 
although  still  confined  to  the  hospital.  The 
Opera  House  was  closed  on  account  of  the 
accident,  but  present  indications  point  to  re- 
opening during  the  early  autumn. 


"William  M.  Brown,  who  has  been  manager 
of  Keith's  105th  Street  Theatre,  Cleveland, 
ever  since  the  house  originally  opened  in  1921, 
has  quit  the  game  to  look  after  other  in- 
terests in  the  East.  Frank  Hines,  who  has 
been  assistant  to  Manager  John  F.  Royal  at 
Keith's  Palace,  Cleveland,  is  in  charge  of  the 
105th  street  house. 


The  new  Ritz  Theatre,  Mansfield,  Ohio,  was 
formally  opened  late  in  July  and  the  event 
was  marked  with  unusual  celebrating 
throughout  the  city.  Ilombs  were  exploded 
in  the  air  shortly  after  7  P.  m.,  and  there 
were  other  manifestations  of  various  kinds 
in  celebration  of  the  event.  Harry  t"Tim") 
Roberts  owns  the  new  house. 


The  Toledo  Theatre,  Toledo,  Ohio,  is  to  be 
practically  rebuilt,  according  to  Ed  Sourbeir 
of  Indianapolis,  who  owns  the  house.  The 
entire  interior  is  to  be  torn  out,  and  within 
the  four  remaining  walls  complete  remodel- 
ing is  to  take  place,  including  the  very  latest 
in  equipment  and  decorations.  The  seating 
capacity  will  be  increased  to  1,200.  Plans  call 
for  completion  of  the  job  by  September  1, 
at  a  total  cost  of  $100,000.  The  house,  when 
opened,  will  be  looked  after  by  Howard  Feig- 
ley,  who  has  been  in  charge  of  the  Rivoli, 
Toledo. 


The  Majestic  Theatre,  Sidney,  Ohio,  which 
has  been  in  the  hands  of  a  receiver  for  some 
time,  is  to  be  sold,  according  to  an  order 
from  the  court. 


The  Marlow  Theatre,  Portsmouth,  Ohio,  Is 
now  under  management  of  Leo  Gardner,  who 
was  originally  connected  with  one  of  the  film 
exchanges  at  Washington,  D.  C„  but  more 
recently  in  charge  of  a  house  in  Tennessee. 


Howard  Betas,  who  pilots  the  destiny  of  the 
Dreamland  Theatre,  Minerva,  Ohio,  is  enjoy- 
ing a  fishing  trip  in  Canadian  waters.  An- 
other exhibitor  who  is  trying  his  hand  with 
the  rod  is  George  Moore,  who  owns  houses 
at  Ducyrus  and  Bellevlew,  Ohio,  while  Bert 
Botzum  of  the  Strand  Theatre,  Canton,  and 
the  Orphenm,  Akron,  is  breaking  in  on  the 
fishing  game,  having  recently  purchased  a 
summer  cottage  on  the  shore  of  one  of  the 
lakes  in  the  vicinity  of  Akron. 


Manag'er  Schwalm  of  the  Rialto  Theatre, 
Hamilton,  and  Managing  Director  Fred  Meyer 
of  the  Palace  of  that  city  played  hsots  to 
the  wards  of  the  local  Children's  Home  re- 
cently. 


John  A.  Schwalm  of  the  Rialto,  Hamilton, 
is  making  his  house  more  popular  by  flashing 
the  pictures  of  all  the  mayoralty  candidates 
on  the  screen,  regardless  of  party  affiliations. 


Canada 

The  Bloor-Runneymede  Theatre  Company, 
Toronto,  has  arranged  to  build  the  new  Run- 
neymede  Theatre  on  Bloor  street,  Toronto,  to 
serve  the  new  residential  section  of  Runney- 
mede.  The  house  will  accommodate  1,300  per- 
sons. 


The  Tivoli  Theatre,  former  chief  Allen  the- 
atre in  Toronto,  has  been  closed  temporarily 
by  Manager  Tommy  Daly  for  the  installation 
of  a  new  pipe- organ  and  for  other  construc- 
tional work. 


Arthur  Cohen,  secretary  of  the  Famous 
Players  Canadian  Corporation,  Ltd.,  Toronto, 
has  a  theatre  which  is  his  own  personal  prop- 
erty. This  is  the  Globe  Theatre  on  Queen 
street  west,  Toronto.  It  was  closed  for  a 
time  but  was  reopened  on  July  20  after  an 
overhauling. 


JOHN  PATRICK 


Featured    in    Warner   Bros,   production  and 
rapidly  climbing  the  ladder  to  a  successful 
career  in   motion   picture  work. 


Oklahoma 

Walter  Kinkaid  of  the  Kinkaid  Theatre  at 
Mulhall,  Okla.,  is  convalescing  after  an  op- 
eration at  a  hospital  at  Guthrie. 


Emmerson  Hale  has  purchased  the  Majestic 
Theatre  at  Jenks,  Okla. 


W.  D.  Pesterfield  has  purchased  the  Salina 
Theatre  at  Salina,  Okla. 


I.  A.  Bower  has  purchased  the  St.  Denis 
Theatre  at  Sapulpa,  Okla.,  and  changed  its 
name  to  the  Iris. 


It  is  reported  that  Ned  Pedigo  plans  to 
open  a  new  theatre  at  his  old  home  town, 
Guthrie,  Okla.,  in  the  near  future. 


The  Senate  and  Osage  at  Shidler,  Okla., 
have  been  consolidated.  The  Senate  has  been 
closed  for  the  present. 


Jack  Johnson  has  leased  the  Log  Cabin 
Theatre  at  Sulphur,  Okla. 


H.  H.  Unger  has  leased  the  Rex  at  Holden 
ville,  Okla. 


Douglas  Fairbanks,  Jr.,  who  is  featured 
in  Paramount  Pictures. 


624 


MOVING    PICTURE  WORLD 


August  8,  1925 


St.  Louis  Denver  Chicago 


Dorothy  Jester,  10  years  old,  through  her 
father,  M.  E.  Jester,  3923  Olive  street,  filed 
suit  in  the  Circuit  Court  against  Charles  H. 
Thimmig,  owner,  and  Charles  Vollmer,  man- 
ager of  the  Midway  Theatre,  Grand  boule- 
vard at  Washington  avenue,  asking  $25,000 
damages  for  injuries  alleged  to  have  been 
suffered  May  16,  last,  when  attacked  by  a 
dog  in  the  picture  show. 


Moberly  and  Columbia,  Mo.,  are  hopeful  of 
winning  Snnday  amusements.  Both  are  closed 
towns  at  present.  J.  W.  Cotter  of  the  Fourth 
Street  Theatre  Is  leading:  the  fight  in  Moberly, 
while  Rex  Barrett  of  the  Cozy  is  bearing-  the 
brunt  of  the  Columbia  struggle. 


The  Missouri  Theatre,  St.  Louis,  has  a  new 
cooling  system.  The  cost  is  estimated  at 
$145,000.  The  installation  was  by  the  Car- 
rier Engineering  Company,  Newark,  N.  J.  The 
Venus  Theatre,  4264  West  Finney  avenue,  op- 
erated by  A.  Sanowsky,  has  installed  a  Ty- 
phoon fan. 


W.  W.  Watts  will  spend  his  vacation  in 
Oregon,  Washington  and  California.  Mr.  and 
Mrs.  C.  W.  Lilly  of  Hannibal,  Mo.,  are  motor- 
ing to  Wisconsin,  while  Julius  Schmidt  of  the 
Grand,  Breese,  111.,  is  en  route  to  Yellowstone 
Park  via  auto. 


The  St.  Louis  film  world  was  grieved  to 
learn  of  the  sudden  death  last  week  of  Wil- 
liam Finite,  proprietor  of  the  Opera  House  at 
California,  Mo. 


Granite  City's  new  600-seat  theatre  is  ready 
for  the  grand  opening.  S.  Zertanian  is  the 
owner. 


McNally  &  Snyder's  new  Ewing  Theatre  at 
Ewing,  Mo.,  selected  "Thundering  Hoofs"  as 
its  premier  offering.  This  house  seats  300 
and  represents  an  investment  of  $40,000. 


The  Bijou,  Palmyra,  Mo.,  will  also  open 
with  "Thundering  Hoofs."  A.  S.  Graham  is 
the  owner. 


The  Cozy  Theatre,  Bethany,  111.,  has  opened. 
Charles  Harned  is  manager. 


The  Majestic,  Oran,  Mo.,  has  been  taken 
over  by  the  Pullman  Theatre  Company,  Chaf- 
fee, Mo. 


Prank  Speros  of  the  Marquette  and  John 
Karzin  of  the  Casino  motored  to  Springfield, 
111.,  to  visit  Gus  Kerasotas. 


The  Colorado  Theatre  has  opened  with  a 
premiere  showing  of  "The  Scarlet  West,"  a 
Colorado-made  picture  produced  by  Frank  J. 
Carroll.  There  is  more  interest  among  local 
exhibitors  over  this  picture  than  has  been 
evidenced  for  a  long  time,  especially  over  on 
the  western  slope  of  Colorado  where  the  pic- 
ture was  made.  At  Mancos  and  Cortez,  just 
a  few  miles  from  where  many  of  the  scenes 
were  made,  the  picture  has  been  booked  solid 
for  two  weeks.  These  towns  have  a  popula- 
tion of  about  500  each. 


Mrs.  Lena  Roth,  mother  of  Joe  Roth,  man- 
ager of  the  Isis  Theatre,  submitted  to  a  seri- 
ous operation  last  Monday.  Her  condition  at 
the  present  time  Is  reported  to  be  very  seri- 
ous. The  attending:  physicians  hold  little 
hope  for  her  recovery. 


Max  Schubach  Is  back  after  a  pleasant 
vacation  in  California.  Max  is  associated 
with  the  Midwest  Theatres  Company,  operat- 
ing a  chain  of  theatres  in  the  Denver  ter- 
ritory. 


Among  the  exhibitors  visiting  Denver  dur- 
ing the  past  week  were  I.  C.  Floersheim, 
Pastime  Theatre,  Springer,  N.  M.;  Paul  Dunn, 
Jewel  Theatre,  Valentine,  Neb.,  and  R.  V. 
Mallory,  Rialto  Theatre,  Brighton,  Colo. 


Patrons  attending  the  Ogden  Theatre,  the 
largest  suburban  house  in  Denver,  are  com- 
menting on  the  wonderful  "new  organ"  Just 
installed.  Jacob  Eppler,  the  manager,  an- 
nounces that  it  is  the  same  organ  they  have 
been  listening  to  for  years  but  that  the  en- 
tire instrument  has  been  overhauled  and  a 
new  console  Installed.  The  organist,  Carlos 
Hahnewald,  now  has  an  instrument  which 
will  convey  to  his  listeners  music  commen- 
surate with  the  ability  he  possesses. 


The  Victory  Theatre  has  made  a  change  In 
policy.  Rick  Ricketson  announces  that  the 
Victory  will  show  only  the  very  best  pictures 
available,  each  picture  running  for  a  period 
of  several  weeks.  The  new  policy  started 
with  "The  Ten  Commandments,"  which  will 
be  followed  by  the  latest  United  Artist  re- 
leases. 


O.  J.  Thomas,  theatre  owner  of  Raton,  N. 
M.,  has  returned  after  his  first  trip  as  sales 
representative  for  Film  Booking  Offices.  Mr. 
Thomas  reports  his  new  experience  as  very 
interesting  and  satisfactory.  He  has  proven 
to  the  boys  his  ability  to  sell  as  well  as  he 
can  buy,  which  is  going  some. 


The  status  of  the  Lynch  theatre  circuit  and 
Lubliner  &  Trinz  affiliation  is  that  the  papers 
have  been  drawn  up,  according  to  an  ex- 
ecutive of  the  circuit,  and  await  the  final  sig- 
natures of  the  principals  of  both  circuits.  A 
few  minor  points  are  being  ironed  out  and 
it  is  expected  that  within  the  next  few  weeks 
the  latest  acquisition  to  the  Balaban  &  Katz 
interests  will  be  approved. 


No  arrests  have  been  made  In  the  Strat- 
ford Theatre  robbery  of  the  Cooney  circuit. 
Manager  Joe  McKeown  and  Miss  Elizabeth 
Kelly,  cashier  of  the  house,  were  taking  the 
money  to  the  office  of  the  theatre  from  the 
box-office  when  three  young  bandits  stuck 
guns  at  them,  grabbed  the  money  bag  from 
Miss  Kelly,  ran  downstairs  to  the  street  and 
made  their  escape  in  a  motor  car. 


Herman  Stern  and  Barney  Balaban  of  Bala- 
bnn  A  Katz  have  returned  from  a  business 
trip  to  New  York  where  It  Is  reported  that 
the  negotiations  with  the  Paramount  inter- 
ests over  the  Chlcag-o  situation  are  In  prog- 
ress, with  rumors  that  the  B.  *  K.  circuit 
wtU  soon  put  over  a  working  agreement 
with  Famous  Players-Lasky. 


Balaban  &  Katz  will  soon  open  the  Up- 
town Theatre,  their  big  new  de  luxe  house 
on  the  North  Shore,  on  August  3  and  the  mer- 
chants of  that  district  will  have  a  week's 
celebration  beginning  the  same  day,  with  pa- 
rades, shop  decorations  and  electric  Illumina- 
tions In  honor  of  the  event.  "The  Desert 
Flower"  Is  the  tentative  selection  for  the 
opening  bill.  The  house  personnel  will  be 
announced  in  a  few  weeks.  The  house  will 
seat  5,000,  being  the  largest  of  the  Balaban 
&  Katz  houses. 


Lubliner  &  Trinz  announce  the  work  on 
the  four  new  houses  going  up  for  the  circuit 
as  progressing  satisfactorily  and  It  Is  ex- 
pected they  will  be  finished  within  the  sched- 
uled time  set  for  the  house.  The  Harding 
Theatre  on  the  West  Side  will  be  ready  this 
fall,  as  will  the  new  Belmont  on  Belmont 
avenue.  The  State  on  the  West  Side  and 
Tower  on  East  63rd  street  will  not  be  ready 
until  in  the  spring  of  next  year.  When  these 
are  completed  the  circuit  will  have  twenty- 
three  houses.  . 


U.  J.  Hermann,  manager  of  the  Cort,  has 
returned  from  Hopedale,  Labrador,  where  he 
left  the  Donald  McMillan  Polar  expedition. 


Will  Singer,  manager  of  the  State  Lake, 
and  Mort  H.  'Singer,  Jr.,  son  of  the  manager 
of  the  Orpheum  Circuit,  are  in  Wisconsin  on 
a  fishing  trip.  Floyd  Stokes  came  up  from 
the  Rialto  at  St.  Louis  to  look  after  the 
business  for  Mr.  Singer  while  he  is  away. 


Another  new  movie  theatre  for  the  North- 
west Side  will  go  up  soon  at  3163  to  3177 
Klston  avenue,  as  contracts  have  been  let  for 
a  house  to  coat  $250,000  and  seat  1,000.  A. 
Shatz  will  build  the  house  and  has  leased  It 
to  G.  A.  Stathls,  William  Alexander  and 
Alexander  Geranlos. 


Aaron  Jones  of  Jones,  Llnick  &  Sohaefer 
has  returned  from  an  extended  sojourn  in 
the  East  where  he  was  the  guest  of  Adolpn 

Zukor. 


S.  R.  Claggett,  manager  of  the  Calo,  will 
spend  two  weeks  of  his  vacation  touring  thCi 
East  with  Mrs.  Claggett. 


Connecticut 

Work  has  been  started  on  clearing  the  sit' 
for  the   Yale  Theatre  to   be  built  in  Ne» 

Haven. 

Among  the  live  wire  managers  of  the  Nut 
meg  State  is  Frank  Quinlan  of  Waterburj 
He  has  charge  of  the  Rialto  Theatre  and  i  , 
is  one  of  the  most  popular  play  houses  I 
that  city.  r 


Edmund  Lowe  in  a  scene  in  "Greater  Than  a  Crown,"  a  William  Fox  special  production. 


Be   sure   to    send    reports    to    Van  f« 
"Straight  From  the  Shoulder"  Department.  • 


August  8,  1925 


MOVING   PICTURE  WORLD 


627 


but  she  will  never  become  a  favorite  here. 
Some  of  her  former  pictures  are  foolish  but 
this  one  will  please  the  average  audience. 
Tone,  good.  Sunday,  yes.  Special,  no.  Fair 
appeal.  All  classes,  town  of  3,000.  Admis- 
sion 25-35.  T.  L.  Barnett,  Finn's  Theatre  (600 
seata),  Jewett  City,  Connecticut. 

IN  HOLLYWOOD  WITH  POTASH  AND 
PERLMUTTER.  (6,750  feet).  Star  cast.  Per- 
sonally think  this  better  than  the  first  Pot- 
ash and  Perlmutter  picture;  cast  is  perfec- 
tion itself,  and  Constance  and  Norma  Tal- 
madge  have  bigger  parts  than  expected.  Had 
I  known  this,  would  have  said  something 
about  them  in  the  advertising.  But  I'm  sorry 
to  say  that  our  people  can't  appreciate  this 
type  of  picture,  so  we  lost  money.  Tone, 
okay.  Fair  appeal.  Yes  for  Sunday,  no  as 
special.  Draw  rural  class,  town  of  300.  Ad- 
mission 10-30.  Chas.  W.  Lewis,  I.  O.  O.  F. 
Hall,  Grand  Gorge,  New  York. 

LOVE'S  WILDERNESS.  (7,057  feet).  Star, 
Corlnne  Griffith.  Very  good  picture.  Inter- 
esting. Good  tone  and  appeal.  Yes  for  Sun- 
day and  special.  Draw  merchants  and  farm- 
ers, town,  widely  scattered,  1,650.  Mrs.  J.  B. 
Travelle,  Elite  Theatre,  Placerville,  Cali- 
fornia. 

NEW  TOYS.  (7,811  feet).  Stars,  Richard 
Barthelmess,  Mary  Hay.  Good  program  at- 
traction, but  not  up  to  Dick's  standard.  Good 
tone.  Yes  for  Sunday,  no  as  special.  Draw 
conservative  class,  city  of  22,000.  Admis- 
sion 25.  D.  J.  Adams,  Auditorium  Theatre, 
Concord,  New  Hampshire. 

ONE  WAY  STREET.  (5,600  feet).  Star, 
Anna  Q.  Nilsson.  Pretty  good  program  pic- 
ture. Nothing  big,  however.  The  cast  really 
made  it.  Tone,  okay.  Sunday,  okay.  Special, 
no.  Appeal,  seventy-five  per  cent.  Town  of 
4,000.  R,  L.  Nowell,  Idlehour  Theatre,  Mon- 
roe, Georgia. 

PENROD  AND  SAM.  (6,275  feet).  Star,  Ben 
Alexander.  This  is  a  good  kid  picture  but 
for  adults  it  isn't  very  much.  It's  a  good 
comedy  picture.  Good  tone.  Draw  all 
classes,  town  of  806.  Admission  10-20.  W. 
C.  Herndon,  Liberty  Theatre  (250  seats), 
Valiant,  Oklahoma. 

PERFECT  FLAPPER.  (7,000  feet).  Star, 
Colleen  Moore.  Just  as  good  as  "Flaming 
Youth."  Contains  more  comedy  than  "Flam- 
ing routh."  Draws  merchants  and  better 
class  of  people.  Appeal,  good.  Sunday,  yes. 
Special,  no.  F.  L.  Wadsworth,  Jr.,  Airdome 
Theatre  (350  seats),  Tuskegee,  Alabama. 

TALKER.  (7,861  feet).  Star,  Lewis  Stone. 
Very  nice  picture  and  pleased  well.  Drew 
very  good  against  hot  weather  and  carnival. 
Lewis  Stone  in  any  picture  gives  assurance 
of  at  least  satisfying  quality.  Joe  Hewitt, 
Strand  Theatre,  Robinson,  Illinois. 
■ 

Fox 

MAN  HUNTER.  Star,  William  Farnum.  An 
old  re-issue.  Will  get  by  and  that  is  about 
all,  if  you  have  it  bought.  It  will  not  create 
any  excitement  when  you  run  it.  If  you 
have  not  bought  it,  let  it  alone.  Tone,  yes. 
Not  much  appeal.  No  for  Sunday  or  special. 
Draw  small  town  class,  town  of  300.  Admis- 
sion 10-25.  Roy  E.  Cline,  Osage  Theatre  (200 
seats),  Osage,  Oklahoma. 

OH  YOU  TONY.  (6,802  feet).  Star,  Tom  Mix. 
Mix  is  always  good  drawing  card  for  me 
here  and  this  is  one  of  his  best.  O.  G.  Odell, 
Hughesville,  Pennsylvania. 

N  RAINBOW  TRAIL.  (5,251  feet).  -Star,  Tom 
Mix.  Patrons  enjoyed  it — it  was  really  good; 
but  why  don't  someone  give  Tom  Mix  a  few 
lessons  on  how  to  dress  for  his  parts?  People 
are  getting  thoroughly  disgusted  with  the 
way  their  favorite  western  star  dresses  as 
a  "dude"  cowboy.    We  hear  their  comments 

It    as  they  come  out.     Yes  for  appeal,  Sunday 

0  and  as  special.  C.  E.  Anderson,  Liberty  The- 
atre (600  seats),  Kalispell,  Montana. 

id  RIDERS  OF  THE  PURPLE  SAGE.  (5,578 
11    feet).  Star,  Tom  Mix.    Four  days  to  big  busi- 

1  ivess.     Picture  liked  by  all.    Best  Mix  in  a 
I    long  time.    General  class,  city  of  35,000.  Ad- 
mission  25-35.     C.  D.  Buss,  Strand  Theatre 
(700  seats),  Easton,  Pennsylvania. 

TRAIL  RIDER.  (4,752  feet).  Star,  Buck 
il  Jones.  A  good  western  that  lives  up  to  the 
,    standard  of  1925  Jones  pictures.    Tone  okay. 


Between  Ourselves 

A  get-together  place  where 
we  can  talk  things  over 


Sitting  on  a  front  porch.  Fight- 
ing mosquitos.  Hot!  Humid!  Sun- 
set. 

"Well,"  says  dad,  "how  about 
a  spin  in  the  car?" 

Mrs.  Van  is  for  it.  Van  on  the 
fence,  not  particular. 

Dad  starts  for  the  garage. 

"Well,"  says  mother,  "how 
about  the  movies  after  a  little 
spin?" 

(One  fan  in  the  family). 

"Hot!"  that's  all  dad  says. 

"But  there's  a  good  picture — " 

"Aw,"  says  dad. 

"And  they're  advertising  one 
of  those  kid  comedies — " 

"Then  I'm  for  it,"  says  dad. 

They're  advertising — 

Tips  on  shorts  help  'em  know 
what  short  subject  to  advertise. 

VAN. 


Appeal  85  per  cent.  Yes  for  Sunday,  no  as 
special.  Draw  masses,  city  of  230,000.  Ad- 
mission 10-20.  R.  M.  Kennedy,  Royal  The- 
atre (350  seats),  Birmingham,  Alabama. 

TRAIL  RIDER.  (4,752  feet).  Star,  Buck 
Jones.  A  fine  western  with  all  the  action 
one  could  desire.  All  you  have  to  do  is  say 
Buck  Jones  and  then  stand  back  and  watch 
them  pile  in.  Town  of  4,000.  R.  L  Nowell, 
Idlehour  Theatre,  Monroe,  Georgia. 

VAGABOND  TRAIL.  (4,502  feet).  Star,  Buck 
Jones.  This  Is  a  real  virile  western  that 
will  be  eaten  up  by  any  crowd  of  western 
fans.  Seemed  to  please  very  well;  however, 
didn't  think  it  was  as  good  as  previous  films. 
Good  tone.  Appeal  85  per  cent.  Sunday  or 
special,  no.  Draw  working  class,  town  of 
3,500.  Admission  15-30.  Henry  W.  Nauman, 
Moose  Theatre  (700  seats),  Elizabethtown, 
Pennsylvania. 

WARRENS  OF  VIRGINIA.  (6,000  feet).  Star 
cast.  Showed  on  the  Fourth  of  July  and  fit- 
ted nicely  to  that  date.  It  is  okay.  Good 
tone.  Appeal,  85  per  cent.  No'  for  Sunday, 
yes  as  special.  Draw  miners,  few  farmers, 
town  of  2,000.  Admission  10-25.  Arch  Cata- 
lano,  Victory  Theatre  (300  seats),  Rossiter, 
Pennsylvania. 

WARRENS  OF  VIRGINIA.  (6,000  feet).  Star 
cast.  A  mighty  fine  picture  of  the  Civil  War 
times.  Special,  yes.  O.  G.  Odell,  Hughesville, 
Pennsylvania. 

WINNER  TAKE  ALL.  (5,949  feet).  Star, 
Buck  Jones.  Here  is  one  that  makes  them 
sit  up  and  take  notice;  this  is  a  pip  of  a 
good  picture.  Lost  money,  but  it  was  no 
fault  of  the  picture  but  because  the  exchange 
failed  to  send  us  any  paper.  Tone,  okay. 
Appeal  a  hundred  per  cent.  No  for  Sunday. 
Draw  small  town  class,  town  of  300.  Admis- 
sion 10-25.  Roy  E.  Cline,  Osage  Theatre  (200 
seats),  Osage,  Oklahoma. 

MetrO'Qoldwyn 

LITTLE  ROBINSON  CRUSOE.  (6,216  feet). 
Star,  Jackie  Coogan.  Four  days  to  fair  busi- 
ness. Picture  well  patronized  by  the  kids. 
A  different  Coogan  story.  General  class  city 
of  35,000.  Admission  25-35.  C.  D.  Buss, 
Strand  Theatre  (700  seats),  Easton,  Pennsyl- 
vania. 

NAME  THE  MAN.  (8  reels).  Star  cast. 
Good.  Pleased.  Tone,  good.  Sunday,  no. 
Special,  no.  Appeal,  eighty  per  cent.  All 
classes  town  of  1,000.     Admission  15-25.  J. 


J.  Parker,  Cozy  Theatre  (200  seats),  Merom, 
Indiana. 

NAVIGATOR.  (5,600  feet).  Star,  Buster 
Kcaton.  Very  good  picture;  good  stunts, 
plenty  of  laughs.  Good  tone  and  appeal. 
Yes  for  Sunday  and  as  special.  Draw  farm- 
ers and  merchants,  town  1,650,  widely  scat- 
tered. Mrs.  J.  B.  Travelle,  Elite  Theatre, 
Placerville,  California. 

NELLIE  THE  BEAUTIFUL  CLOAK 
MODEL.  (7,000  feet).  Star  cast.  Good. 
Tone,  no.  Sunday,  no.  Special,  no.  Appeal, 
eighty-five  per  cent.  College,  resort  and 
farmer  class  town  of  1,000.  Admission  15- 
25.  J.  J.  Parker,  Cozy  Theatre  (200  seats), 
Merom,  Indiana. 

OUR  HOSPITALITY.  (6,220  feet).  Star, 
Buster  Keaton.  A  fair  comedy;  but  I  have 
seen  better  ones.  Tone  none.  Appeal  75 
per  cent.  Yes  for  Sunday,  no  as  special. 
Draw  farmers,  town  750.  Admission  10-25. 
Jack  Schneider,  Kalona  Theatre  (360  seats), 
Kalona,  Iowa, 

PRAIRIE  WIFE.  (6,687  feet).  Stars, 
Dorothy  Devore,  Herbert  Rawlinson.  W© 
were  surprised  to  see  how  this  picture  came 
back  for  second  night's  run:  The  name  had 
a  drawing  power  with  us  and  yet  picture  is 
not  bad.  Dorothy  Devore  put  a  nice  angle  in 
it.  Good  Saturday  night  show.  Tone  Okay. 
Appeal  80  per  cent.  Yes  for  Sunday,  no  as 
special.  Draw  general  class,  town  3,600.  Ad- 
mission 10-20.  William  A.  Clark,  Sr.,  Castle 
Theatre  (400  seats),  Havana,  Illinois. 

,  RED  LILY.  (6,975  feet).  Star,  Ramon 
Navarro.  Most  people  thought  this  would  be 
another  Apache  picture  and  stayed  home. 
Turned  out  fine  with  a  ghost  of  an  original 
idea  in  the  sewer  dodges  through  the  under- 
world of  Paris.  Not  bad.  Tone,  punk.  Sun- 
day, no.  Special,  no.  Appeal,  eighty-five 
per  cent.  Working  class  town  of  3,500.  Ad- 
mission 15-30.  Henry  W.  Nauman,  Moose 
Theatre  (700  seats),  Elizabethtown,  Penn- 
sylvania. 

REVELATION.  (8,732  feet).  Star,  Viola 
Dana.  A  very  nice  little  picture  that  pleased 
the  majority.  The  story  is  good  and  so  is  the 
acting.  All  classes  town  of  3,000.  Admis- 
sion 10-25.  D.  C.  Smith,  Lyric  Theatre  (300 
seats),  Fordyce,  Arkansas. 

SINNERS  IN  SILK.  (5,750  feet).  Star, 
Adolphe  Menjou.  Played  to  two  days  good 
business.  A  very  fine  show  that  was  liked 
by  all.  General  class  city  of  35,000.  Admis- 
sion 25-35.  C.  D.  Buss,  Strand  Theatre  (700 
seats),  Easton,  Pennsylvania. 

TRUE  AS  STEEL.  (7  reels).  Star  Cast. 
Fine.  Drew  a  big  crowd  and  pleased  them. 
Tone,  good.  Sunday,  no.  Special,  yes.  Ap- 
peal, one  hundred  per  cent.  All  classes  town 
of  1,000.  Admission  15-25.  J.  J.  Parker, 
Cozy  Theatre  (200  seats),  Merom,'  Indiana. 

WAY  OF  A  GIRL.  (5,000  feet).  Star, 
Eleanor  Boardman.  This  will  please  because 
it  bas  a  very  unusual  plot  and  also  some 
very  good  trick  photography.  Because  of 
its  unique  features  it  will  be  very  acceptable 
to  your  audience.  Tone,  okay.  Sunday,  yes. 
Special,  no.  Fair  appeal.  All  classes  town 
of  3,000.  Admission  25-35.  T.  L  Barnett, 
Finn's  Theatre  (600  seats),  Jewett  City,  Con- 
necticut. 

WILD  ORANGES.  (7  reels).  Star  cast.  A 
fair  program  picture  especially  for  the  place 
where  action  is  wanted.  Good  tone.  Appeal 
75  per  cent.  Special  no.  Draw  miners,  few 
farmers,  town  2,000.  Admission  10-25.  Arch 
Catalano,  Victory  Theatre  (300  seats),  Ros- 
siter, Pennsylvania. 

Paramount 

A  MAN  MUST  LIVE.  (6,116  feet).  Star, 
Richard  Dix.  Just  ordinary  picture  as  we 
could  see  it.  Dix  deserves  something  better. 
I'd  like  to  see  him  in  a  real  big  picture.  Be- 
lieve me  he  could  put  it  over.  Tone,  okay. 
Sunday,  okay.  Appeal,  seventy-five  per  cent. 
Town  of  4,000.  R  L.  Nowell,  Idlehour  The- 
atre, Monroe,  Georgia. 

ADVENTURE.  (6,602  feet).  Stars,  Tom 
Moore,  Pauline  Starke.  A  very  pleasing  and 
entertaining  adventure  picture.  Lots  of 
humor  in  it  and  holds  together  nicely.  Kind 
of  a  picture  that  every  one  likes.  Adver- 
tising- on  It  is  not  good;  too  many  black 


628 


MOVING   PICTURE  WORLD 


August  8,  1925 


Although  the  fellow  who  puts 
your  dependable  tips  into  alpha- 
betical order  for  our  department 
is  not  at  the  desk,  don't  "lay  off" 
sending  in  the  reports. 

Keep  'em  coming,  so  there  will 
be  a  lot  to  keep  the  linotype  hus- 
tling when  I  get  back. 

KEEP  TIPS  COMING! 


natives.  Work  of  Beery  and  Raymond  Hat- 
ton  is  fine  and  causes  lots  of  amusement. 
Good  tone  and  appeal.  Draw  general  classes, 
city  15,000.  Ben  L  Morris,  Temple  Theatre, 
Bellaire,  Ohio. 

ALASKAN.  (6,758  feet).  Star,  Thomas 
Meighan.  James  Oliver  Curwood  and  the 
Paramount  trademark  drew  a  particularly 
good  crowd  to  see  "The  Alaskan.''  The  pic- 
ture did  the  rest.  Consider  this  a  one  hun- 
dred per  cent,  program  picture  having  a 
good  moral  tone  that  is  suitable  for  Sunday 
but  is  not  a  special.  Guy  C.  Sawyer,  Town 
Hall,  Chester,  Vermont. 

BIG  BROTHER.  (7,080  feet).  Star,  Owen 
Moore.  Here's  a  good  picture  and  has  a  fine 
appeal.  Moore  and  Bennett  the  kid  are  real 
good.  Fine  tone  and  appeal.  Yes  for  Sun- 
day, no  as  special.  Draw  farmer  class, 
town  412.  Admission  10-25.  Johl  C.  Leveck, 
Benoit  Auditorium  (100  seats),  Benoit,  Mis- 
sissippi. 

CALL  OF  THE  CANYON.  Star  cast.  One 
of  Zane  Grey's  stories  and  it  was  sure  fine. 
Good  for  two  days  in  any  town  and  it  will 
stand  all  of  the  advertising  you  can  give  it. 
O.  G.  Odell,  Hughesville,  Pennsylvania. 

CHARMER  (6,076  feet).  Star,  Pola  Negri. 
Think  that  this  is  the  best  that  Miss  Negri 
has  appeared  in  for  a  long  time.  Several  of 
my  patrons  told  me  that  this  was  a  good  one 
— something  very  unusual  for  them  to  boost 
this  star.  Small  town  patronage.  A  Mitchell, 
Dixie  Theatre,  Russellville,  Kentucky. 

CODE  OF  THE  WEST.  (6,777  feet).  Star 
cast.  Very  good  production.  Tone  and  ap- 
peal good.  Yes  for  Sunday  and  special. 
Draw  farmers  and  merchants,  town  1,650, 
widely  scattered.  Mrs.  J.  B.  Travelle,  Elite 
Theatre,  Placerville,  California. 

CONFIDENCE  MAN.  (6,600  feet).  Star, 
Thomas  Meighan.  Another  story  of  a  man 
gone  wrong  made  to  go  right.  Meighan  al- 
ways pleases  here.  Nice  comedy  mixed  up  in 
this,  which  helps  any  picture.  Good  tone  and 
appeal.  Yes  for  Sundays,  no  as  special. 
Draw  all  classes,  town  600.  Admission  10-25. 
Jack  Stanton,  Movies  Theatre  (200  seats), 
Onamia,  Minnesota. 

CONTRABAND.  (6,775  feet).  Stars,  Lois 
Wilson,  Noah  Beery.  Good  production.  Tone 
and  appeal  good.  Yes  for  Sunday  and  spe- 
cial. Draw  merchants  and  farmers,  widely 
scattered  town  of  1,650.  Mrs.  J.  B.  Travelle, 
Elite  Theatre,  Placerville,  California. 

DANGEROUS  MONEY.  (6,864  feet).  Stars, 
Bebe  Daniels,  Tom  Moore.  Pleasing  program 
picture;  nothing  to  get  excited  about,  but  it 
will  get  by  all  right.  I  had  no  bouquets, 
but  as  I  had  no  cabbages  either,  I  assume 
that  it  passed  along  all  right.  Moral  tone 
good.  Sunday  yes.  Special  no.  Guy  C.  Saw- 
yer, Town  Hall,  Chester,  Vermont. 

DANGEROUS  MONEY.  (6,864  feet).  Star 
cast.  Not  so  good.  Tone,  good.  Sunday,  no. 
Special,  no.  Appeal,  fifty  per  cent.  All 
classses  town  of  1,000.  Admission  15-25.  J. 
J.  Parker,  Cozy  Theatre  (200  seats),  Merom, 
Indiana. 

FEET  OF  CLAY.  (9,746  feet).  Star  cast. 
Truly  a  good  picture,  but  title  does  not  draw 
well,  but  with  lots  of  exploitation  you  should 
be  able  to  make  some  dough  on  this  one. 
Tone,  good.  Sunday,  yes.  Special,  yes.  All 
classes  town  of  3,000.  Admission  10-25.  D. 
C.  -Smith,  Lyric  Theatre  (300  seats),  Fordyce, 
Arkansas. 

FEET  OF  CLAY.  (9,746  feet).  DeMIlle 
production.  A  fine  society  drama  with  a 
superb  cast.  DeMille  draws  a  good  crowd 
always  so  his  pictures  must  have  that  elusive 


"something"  that  makes  the  public  like 
them.  This  is  very  good.  Moral  tone  good. 
Sunday  and  special  yes.  Guy  C.  Sawyer, 
Town  Hall,  Chester,  Vermont. 

FIGHTING  COWARD.  (6,501  feet).  Star, 
Ernest  Torrence.  We  all  thought  this  picture 
good;  had  no  kicks  on  this  one  as  it  seems 
to  please  all  classes.  Good  tone  and  appeal. 
Yes  for  Sunday,  no  as  special.  Draw  all 
classes,  town  600.  Admission  10-25.  Jack 
Stanton,  Movies  Theatre  (200  seats),  Onamia, 
Minnesota. 

FLAMING  BARRIERS.  (5,821  feet).  Stars, 
Antonio  Moreno,  Jacqueline  Logan.  As  an 
interesting  picture  this  is  good  and  the  forest 
fire  scenes  are  better.  Was  a  picture  that 
every  one  seemed  to  like.  Good  tone  and 
appeal.  Yes  for  Sunday,  no  as  special.  Draw 
all  classes,  town  600.  Admission  10-25.  Jack 
Stanton,  Movies  Theatre  (200  seats),  Onamia, 
Minnesota. 

FORTY  WINKS.  (6,203  feet).  Stars,  Viola 
Dana,  Raymond  Griffith.  A  big  melodramatic 
comedy  In  which  Griffith  is  better  than  lots 
of  the  Harold  Lloyd  stuff.  If  they  like  the 
foolish  stuff  with  lots  of  laughs  very  well 
done — this  is  it.  Griffith  looks  to  me  to  be 
the  best  comedy  bet  of  the  year!  Draw  gen- 
eral closs,  city  15,000.  Ben  L  Morris,  Temple 
Theatre,  Bellaire,  Ohio. 

FORTY  WINKS.  (€,203  feet).  Star,  Viola 
Dana.  Good  comedy-drama.  Good  tone  and 
appeal.  Sunday  and  special,  yes.  Draw  farm- 
ers and  merchants,  town  1,650,  widely  scat- 
tered. Mrs.  J.  B.  Travelle,  Elite  Theatre, 
Placerville,  California. 

GARDEN  OF  WEEDS.  (6,250  feet).  Star, 
Betty  Compson.  About  -the  same  as  all 
Betty's  pictures.  They  are  all  pretty  good 
but  for  some  reason  or  other  she  does  not 
mean  a  great  deal  to  me  as  a  drawing 
power.  Tone,  oka.  Sunday,  yes.  Special,  no. 
Fair  appeal.  All  classes  town  of  3,000.  Ad- 
mission 25-35.  T.  L  Barnett,  Finn's  The- 
atre (600  seats),  Jewett  City,  Connecticut. 

HER  LOVE  STORY.  (6,736  feet).  Star, 
Gloria  Swanson.  A  fair  picture  for  its  kind. 
Nothing  to  brag  on.  Moral  tone,  none.  Ap- 
peal 70  per  cent.  Yes  for  Sunday,  no  as  spe- 
cial. Draw  farmers,  town  750.  Admission 
10-25.  Jack  Schneider,  Kalona  Theatre  (360 
seats),  Kalona,  Iowa. 

HUMMING  BIRD.  (5,577  feet).  Star, 
Gloria  Swanson.  Can  only  voice  the  same  on 
this  as  the  other  brother  exhibitors,  as  this 
picture  has  been  in  a  good  many  times  be- 
fore. It  is  good  and  I  got  the  first  raise  out 
of  my  fans  that  1  have  had  for  a  long  time. 
Fine  comments  on  the  war  scenes.  Good 
tone  and  appeal.  Yes  for  Sunday  and  as 
special.  Draw  all  classes,  town  600.  Ad- 
mission 10-25.  Jack  Stanton,  Movies  Theatre 
(200  seats),  Onamia,  Minnesota. 

LOCKED  DOORS.  (6,621  feet).  Star.  Betty 
Compson.  Considered  a  fair  picture,  but  the 
weather  was  so  unmercifully  hot  that  I  ran 
it  at  a  loss.  City  of  110,000.  Admission  10- 
20.  Al  C.  Werner,  Royal  Theatre,  Reading, 
Pennsylvania. 

LOST  A  WIFE.  (6,420  feet).  Star  Adolphe 
Menjou.  Our  patrons  were  very  much  pleased 
with  Greta  Nissen's  first  starring  picture- 
Plenty  of  pretty  clothes,  and  that  is  what  the 
ladies  like.  Tone,  okay.  Special,  yes.  Resi- 
dential appeal.  Town  of  2,000.  Admission 
10-30.  James  N.  Fisher,  Lyric  Theatre  (250 
seats),  Versailles,  Kentucky. 

MANHANDLED.  (6,998  feet).  Star,  Gloria 
Swanson.  A  few  said  they  liked  it;  others 
said  "nothing  to  it."  Gloria  draws  here  so 
I  had  a  fair  turnout;  but  personally  would 
not  call  it  a  small  town  picture.  Fair  tone 
and  appeal.  Yes  for  Sunday,  no  as  special. 
Draw  small  town  and  farmer  class,  town  600. 
Admission  10-20,  10-30.  Henry  D.  Batchelder, 
Gait  Theatre  (175  seats),  Gait,  California. 

MANICURE  GIRL.  (5,989  feet).  Star,  Bebe 
Daniels.  Fair  picture.  Slow  moving  drama 
that  tried  to  be  comedy  frequently  but  didn't 
make  it  here  in  the  sticks.  Tone  O.  K.  Ap- 
peal 48  per  cent.  Yes  for  Sunday,  no  as  spe- 
cial. Draw  small  town  class,  town  1,000.  Ad- 
mission 10-35.  S.  G.  Harsh,  Princess  Thea- 
tre (249  seats),  Mapleton,  Iowa. 

MISS  BLUEBEARD.  (6,453  feet).  Star,  Bebe 
Daniels.  Clever  comedy  drama  that  was  very 
good  entertainment  for  the  masses.  Light  but 
not  objectionable.  Tone  O.  K.  Appeal  85  per 


DOLORES  COSTELLO 
who  is  to  play  the  leading  woman  role  op- 
posite John  Barrymore  in  "The  Sea  Beast" 
which  Warner  Bros,  will  release. 


cent.   Yes  for  Sunday,  no  as  special.  Draw 

small  town  class,  town  1,000.  Admission  10- 

35.    S.    G.    Harsh,     Princess  Theatre  (249 

seats),  Mapleton,  Iowa. 

OPEN  ALL  NIGHT.  (6.867  feet).  Star,  Viola 
Dana.  Absolutely  no  excuse  for  making  this 
one,  not  even  a  good  program  offering.  Poor 
tone.  Appeal  none.  No  for  Sunday  or  spe- 
cial. B.  Jaffe,  Norwood  Theatre,  Birming- 
ham, Alabama. 

PATHS  TO  PARADISE.  (6,741  feet).  Star. 
Raymond  Griffith.  Very  light,  but  very  good 
entertainment;  seemed  to  please  here.  Tone 
O.  K.  Appeal  90  per  cent.  Yes  for  Sunday, 
no  as  special.  Draw  small  town  class,  town 
1,000.  Admission  10-35.  S.  G.  Harsh,  Princess 
Theatre  (249  seats),  Mapleton,  Iowa. 

PETER  PAN.  (9,593  feet).  Star,  Betty  Bron- 
son.  There's  always  something  of  the  child 
in  all  of  us  and  therefore  this  picture  ap- 
peals to  all.  Betty  Bronson  is  truly  great  in 
this.  Excellent  tone.  Appeal  a  hundred  per 
cent.  Yes  for  Sunday  and  special.  Draw  aver- 
age American  citizens,  town  500.  Admission 
usually  20-30.  C.  S.  Chapman,  Belvedere  Thea- 
tre (250  seats),  Grove  Hill,  Alabama. 

Pathe 

CALL  OF  THE  WILD.  (5  reels).  Star. 
Buck.  dog.  A  very  fine  picture  from  every 
point  of  view.  The  snow  scenes  were  fine 
throughout.  Every  one  pleased  with  Buck. 
Good  tone.  Fine  appeal.  Yes  for  Sunday,  no 
as  special.  Draw  farmers,  town  160.  Ad- 
mission 10-25.  Jack  Snyder,  Casino  Theatre 
(310  seats),  Richmond,  Iowa. 

HOT  WATER.    (5,000  feet).    Star,  Harold 

Lloyd.  A  good  picture.  Good  tone  and 
appeal.  Yes  for  Sunday  and  as  special. 
Draw  widely  scattered  merchants  and  farm- 
ers,  town   1,650.     Mrs.   J.   B.  Travelle,  Elite 

Theatre,  Placerville,  California. 

Producers'  Dist.  Corp. 

ANOTHER  MAN'S  WIFE.    (5  reels).  Star, 

Lila  Lee.  Won't  ever  turn  any  one's  box 
office  receipts  Into  a  pot  of  gold.  An  aver- 
age audience  picture.  Neither  good  nor  bad. 
One  might  like  it  better  after  seeing  It  a 
couple  of  times.  General  class  city  of  25,000. 
Admission  20-30.  F.  J.  Framer,  Empire  The- 
atre (1,100  seats),  New  London,  Connecticut. 

BARBARA  FRIBTCHIE.  (7,179  feet). 
Stars,  Florence  Vldor,  Edmund  Lowe.  Very, 
very  good  picture.  It  drew  well  In  extremely 
hot  weather  and  pleased  ninety-five  per  cent. 
Many  people  came  to  see  "Barbara  Frletchie" 
who  are  not  "Movie  Fans"  and  they  waited 
to  tell  me  how  much  they  enjoyed  the  show. 
This  sort  of  picture  means  new  friends  for 


August  8,  1925     "  MOVING    PICTURE    WORLD     '  629 


ANITA  STEWART 
in  a  dramatic  moment  from  Cosmopolitan's 
"Never  the  Twain  Shall  Meet"  which  Metro- 
Goldwyn-Mayer  will  release. 


the  movies.  Moral  tone  good.  Yes  for  Sun- 
day and  as  special.  Guy  C.  Sawyer,  Town 
Hall,  Chester,  Vermont. 

CRIMSON  RUNNER.  (4,775  feet).  Star. 
Priscilla  Dean.  A  very  good  program  pic- 
ture which  centers  around  the  Apache  quar- 
ters. Good  story,  direction,  and  plot,  plenty 
of  action  with  a  beautiful  ending.  Play  it. 
Tone,  good.  Special,  no.  Good  appeal.  Gen- 
eral class  town  of  1,200.  Admission  15-25. 
E.  N.  Prescott,  Prescott  Circuit  (250  seats), 
Union,  Maine. 

FLAMING  FORTIES.  (5,770  feet).  Star, 
Harry  Carey.  Carey  has  some  friends  here; 
his  pictures  are  going  good  in  all  the  small 
towns.  This  one  is  not  at  his  standard  but 
it  seemed  to  satisfy.  Good  tone.  Appeal  85 
per  cent.  Questioned  for  Sunday  or  special. 
Draw  miners  and  few  farmers,  town  2,000. 
Admission  10-25.  Arch  Catalano,  Victory 
Theatre  (300  seats),  Rossiter,  Pennsylvania. 

FLAMING  FORTIES.  (5  reels).  Star, 
Harry  Carey.  A  good  program  picture  that 
is  good  for  Saturday.  I  featured  Bret  Harte 
as  Carey  is  not  well  known  here,  and  drew 
a  fair  crowd  which  seemed  to  like  the  pic- 
ture. Moral  tone  good.  Sunday  no,  special 
no.  Guy  C.  Sawyer,  Town  Hall,  Chester. 
Vermont. 

HOLD  YOUR  BREATH.  (5  reels).  Star, 
Dorothy  Devore.  Also  Walter  Hiers  and 
Tully  Marshall  in  a  fast  moving  comedy  that 
takes  away  one's  breath  in  spite  of  the  ad- 
vice to  "hold"  it.  Very  good  program  pic- 
ture. Moral  tone  good.  Sunday  yes.  Special 
no.  Guy  C.  Sawyer,  Town  Hall,  Chester  Ver- 
mont. 

HOLD  YOUR  BREATH.  (5  reels).  Star, 
Dorothy  Devore.  A  whiz  of  a  picture. 
Thrills  and  action,  romance,  lots  of  it.  Some- 
thing different.  Tone,  good.  Sunday,  yes. 
Special,  yes.  Appeal,  ninety-eight  per  cent. 
Farm  class  town  of  150.  Admission  15-30. 
Robert  W.  Hines,  Hines  Theatre  (300  seats), 
Loyalton,  South  Dakota. 

United  Artists 

mark  OF  ZORRO.  Star,  Douglas  Fair- 
banks. A  very  fine  picture  and  one  that  will 
take  with  any  audience  and  the  same  with 
"Loving  Lies"  with  Monte  Blue  as  the  star, 
but  "Garrison's  Finish,"  Jack  Pickford  star, 
not  so  good,  yet  a  fairly  good  picture.  Not 
a  special.  O.  G.  Odell,  Hughesville,  Pennsyl- 
vania. 

ONE  EXCITING  NIGHT.  (11,000  feet). 
Star  cast.  Picture  is  fair  but  quite  too  long. 
Name  means  nothing.  Wouldn't  advise  even 
as  a  program  for  the  footage  is  too  long  to 
make  any  money  out  of  it;  has  no  drawing 
power.  Tone  Okay.  Appeal,  none.  Yes  for 
Sunday,  no  as  special.    Draw  general  class, 


town  3,600.  Admission  10-20.  William  A. 
Clark,  Sr.,  Castle  Theatre  (400  seats), 
Havana,  Illinois. 

WAKING  UP  THE  TOWN.  (4,987  feet). 
Star,  Jack  Pickford.  Poor  picture;  name  in- 
dicates a  live  one,  but  no  action.  Nobody 
liked  it.  Jack  is  about  dead  with  us  and 
this  one  carried  the  last  shovel  of  dirt. 
Tone  Okay.  Appeal,  none.  Yes  for  Sunday. 
No  as  special.  Draw  general  class,  town 
3,600.  Admission  10-20.  William  A.  Clark, 
Sr.,  Castle  Theatre  (400  seats),  Havana,  Illi- 
nois. 

Universal 

BUTTERFLY.  (7,472  feet).  Star,  Laura 
LaPlante.  Lots  of  stars  but  not  enough 
places  to  use  them.  Not  a  picture  for  gen- 
eral patronage.  We  couldn't  put  it  over  and 
lost  money  by  running  it.  Tone  Okay.  Ap- 
peal fifty  per  cent.  Draw  general  class, 
town  3,600.  Admission  10-20.  William  A. 
Clark,  Sr.,  Castle  Theatre  (400  seats), 
Havana,  Illinois. 

FAMILY  SECRET.  (5,076  feet).  Star, 
Baby  Peggy.  Good  program  picture.  Should 
please  any  audience.  Tone  and  appeal  good. 
Yes  for  Sunday.  Special,  no.  Draw  mer- 
chants and  farmers,  widely  scattered  town 
1,650.  Mrs.  J.  B.  Travelle,  Elite  Theatre, 
Placerville,  California. 

HURRICANE  KID.  Star,  Hoot  Gibson. 
Two  days  to  ordinary  Gibson  business.  I 
think  it  is  a  good  show.  General  class  city 
of  35,000.  Admission  25-35.  C.  D.  Buss, 
Strand  Theatre  (700  seats),  Easton,  Pennsyl- 
vania. 

HURRICANE  KID.  Star,  Hoot  Gibson.  An 
extraordinarily  fine  picture,  brought  them  in 
and  pleased  after  the>  were  in.  Give  us 
more  like  it.  Tone  and  appeal  yes.  Yes  for 
Sunday.  Draw  small  town  class,  town  300. 
Admission  10-25.  Roy  E.  Cline,  Osage  The- 
atre  (200  seats),  Osage,  Oklahoma. 

I'LL  SHOW  YOU  THE  TOWN.  (7,400 
feet).  Star,  Reginald  Denny.  An  excellent 
comedy-drama.  As  good  as  any  Lloyd. 
Pleased  everybody  and  only  adverse  com- 
ments were  made  by  a  couple  of  lady  ad- 
mirers who  said  Reggie  was  getting  too 
heavy  around  the  waistline.  Fine  tone. 
Appeal  excellent.  Sunday  and  as  special, 
yes.  Draw  mixed  class,  town  1,200.  Admis- 
sion 10-25.  John  A.  McGill,  Community  The- 
atre (500  seats),  Port  Orchard,  Washington. 

JEWELS.  Carl's  Jewels  are  weak  in  our 
house;  we  can't  make  them  draw  and  on 
second  night's  run  we  completely  break 
down.  William  A.  Clark,  'Sr.,  Castle  The- 
atre (400  seats),  Havana,  Illinois. 

SADDLE  HAWK.  Star,  Hoot  Gibson. 
This  is  the  last  review  I  will  write  on  the 
Universal  western  dare-devils  Gibson  and 
Hoxie.  Why  they  make  pictures  I  don't 
know  and  I  detest  them  so  badly  that  I 
won't  give  my  opinion  of  their  pictures. 
Our  people  usually  wink  and  stay  at  home 
when  they  see  the  names  on  the  boards. 
Working  class  town  of  3,500.  Admission  15- 
30.  Henry  W.  Nauman,  Moose  Theatre  (700 
seats),  Elizabethtown,  Pennsylvania. 

SADDLE  HAWK.  Star,  Hoot  Gibson.  A 
good  little  western.  Although  there  is  noth- 
ing big  or  unusual  about  it,  still  it  will  go 
over.  Hoot  is  becoming  quite  a  favorite  here. 
Keep  him  in  westerns.  Tone,  okay.  Sunday, 
yes.  Special,  no.  Good  appeal.  All  classes 
town  of  3,000.  Admission  25-35.  T.  L.  Bar- 
nett,  Finn's  Theatre  (600  seats),  Jewett  City, 
Connecticut. 

SIGN  OF  THE  CACTUS.  Star,  Jack  Hoxie. 
Usual  western  with  very  little  action  and 
no  thrills  at  all.  Town  of  4,000.  R.  L. 
Nowell,  Idlehour  Theatre,  Monroe,  Georgia. 

Vitagraph 

BELOVED  BRUTE.  (6,710  feet).  Star, 
Marguerite  DeLaMotte.  Very  good  mining 
camp  story.  Some  good  scraps.  Plenty  of 
action  and  I  believe  that  is  what  the  average 
movie  fan  wants.  Tone,  fair.  Sunday,  yes. 
Special,  yes.  Good  audience  appeal.  Small 
town  class  and  farmers  town  of  600.  Ad- 
mission 10-20,  10-30.  H.  W.  Batchelder,  Gait 
Theatre  (175  seats),  Gait,  California. 


If  you  want  to  help  fight  the 
pull  of  the  evening  ride  in  the 
car,  the  picnic  grounds,  the  ten- 
nis court,  the  fair  grounds,  the 
swimming  pool — and  all  the  sum- 
mer inducements  outside  your 
theatre — 

SEND  TIPS  ON  PICTURES! 


CODE  OF  THE  WILDERNESS.  (7,008 
feet).  Stars,  John  Bowers,  Alice  Calhoun. 
A  very  good  western  with  a  title  that  means 
money  at  the  box  office  in  small  towns.  Otis 
Harlan  furnished  plenty  of  laughs.  Miss 
Calhoun  was  her  own  charming  self,  and 
John  Bowers  had  the  best  part  he  has  ap- 
peared in  in  this  town.  Lot  of  favorable 
comment  and  no  complaints.  Moral  tone  so- 
so.  No  for  Sunday  or  as  special.  Guy  C. 
Sawyer,  Town  Hall,  Chester,  Vermont. 

CODE  OF  THE  WILDERNESS.  (7,000 
feet).  Star,  John  Bowers.  Everybody  who 
saw  this  one  liked  it.  Had  no  kicks  on  it. 
Did  fair  business  on  it.  Good  tone  and  ap- 
peal. Yes  as  special.  Draw  all  classes, 
town  806.  Admission  10-20.  W.  C.  Herndon, 
Liberty  Theatre  (250  seats),  Valiant,  Okla- 
homa. 

EMPTY  SADDLE.  Star,  Pete  Morrison.  A 
fairly  good  picture.  I  think  this  series  will 
be  fairly  good.  Sunday,  no.  Special,  no.  All 
classes  town  of  3,000.  Admission  10-25.  D. 
C.  Smith,  Lyric  Theatre  (300  seats),  Fordyce, 
Arkansas. 

MAN  FROM  BRODNEY'S.  (7,100  feet). 
Star,  Alice  Calhoun.  A  good  program  pic- 
ture. Paid  too  much  for  it,  so  didn't  make 
any  money.  Tone,  good.  Sunday,  no.  Spe- 
cial, no.  Appeal,  seventy  per  cent.  General 
class  town  of  600.  Admission  10-25,  15-35. 
F.  M.  Snyder,  Cozy  Theatre  (265  seats),  La- 
mont,  Oklahoma. 

MASTERS  OF  MEN.  (6,800  feet).  Star, 
Cullen  Landis.  A  fairly  good  sea  story.  Cul- 
len  puts  a  few  punches  of  action  in  it.  Tone, 
okay.  Sunday,  no.  Special,  no.  All  classes 
town  of  3,000.  Admission  10-25.  D.  C.  Smith, 
Lyric  Theatre  (300  seats),  Fordyce,  Arkan- 
sas. 

NINETY  AND  NINE.  Star  cast.  A  fair 
program  picture  that  failed  to  draw  or  to 
excite  much  comment.  Colleen  Moore  and 
Lloyd  Hughes  head  the  cast.  Very  good  fire 
scenes  save  the  picture  from  mediocrity. 
Sunday  yes.  Special  no.  Guy  C.  Sawyer, 
Town  Hall,  Chester,  Vermont. 

WILDFIRE.  (6,550  feet).  Star,  Aileen 
Pringle.  Drew  well,  and  crowd  seemed  sat- 
isfied. A  few  remarked  that  the  picture  did 
not  bring  out  some  of  the  strongest  parts 
of  the  book.  Have  not  read  the  book  myself, 
so  cannot  judge.  Tone  all  right.  Appeal 
good.  Yes  for  Sunday.  Maybe  as  special. 
Draw  mixed  class,  town  1,200.  Admission 
L0-2)5.  John  A.  MfcGill,  Communilty  The- 
atre (500  seats),  Port  Orchard,  Washington. 

Warner  Brothers 

AGE  OF  INNOCENCE.  Star  cast.  Rather 
slow.  Didn't  find  much  success  with  those 
who  came  and  not  many  came.  We  blame 
the  hot  weather  though.  Special,  no.  Gen- 
eral class  city  of  25,000.  Admission  20-30. 
F.  J.  Framer,  Empire  Theatre  (1,100  seats), 
New  London,  Connecticut. 

AGE  OF  INNOCENCE.  Star,  Beverly 
Bayne.  A  fair  picture  with  a  title  not  appro- 
priate. Not  a  small  town  picture.  Tone 
medium,  appeal  fair.  Yes  for  Sunday.  No 
as  special.  Draw  mixed  class,  town  of  1,200. 
Admission  10-25.  John  McGill,  Community 
Theatre  (500  seats),  Port  Orchard,  Washing- 
ton. 

BROADWAY  AFTER  DARK.  (6,300  feet). 
Star,  Norma  Shearer.  Goo'*  picture  that 
pleased  fairly  well  as  a  program  feature. 
This  picture  probably  made  a  hit  on  Broad- 
way as  a  good  many  legitimate  stage  stars 
were  introduced  in  the  first  reel,  but  out 
here  in  the  jungles,  most  folks  didn't  know 


630 


MOVING   PICTURE  WORLD 


August  8,  1925 


F'H  In  Tear  Out  Send  Along 

Straight  From  the  Shoulder  Report 

Van:  I  am  an  exhibitor.  I  want  to  help  exhibitor  Independence  from  poor  pictures.  So  I  send  this  tip  and  will  send  other* 
if  you  will  send  me  your  regular  blanks.  I'll  live  up  to  the  ethics  of  "Our  Gang"  by  being  fair  to  picture  and  to  exhibitor. 
Here's  my  tip  on 

Title   Producer   Star  

My  report  

Audience  appeal  Suitable  for  Sunday?  A  Special?  

Signature  of  Exhibitor  

Theatre  No.  Seats  Town   State  


what  It  was  all  about.  Story  was  interesting 
though.  Tone,  fair.  Sunday,  possibly.  Spe- 
cial, no.  Fair  appeal.  General  class  town 
of  1,000.  Admission  10-25,  15-35  on  specials. 
H.  H.  Hedberg,  Amuse-U  Theatre,  Melville, 
Louisiana. 

MARRIAGE  CIRCLE.  Star  cast.  A  pic- 
ture that  lives  up  to  its  reputation  as  one 
of  the  ten  best.  A  story  for  high-class, 
critical  audiences  who  can  get  the  subtle 
stuff.  Adolphe  Menjou  puts  over  a  very 
clever  performance  in  this.  A  special  that 
gives  a  few  twists  to  the  marriage  ques- 
tion. Draw  general  class,  city  15,000.  Ben  L. 
Morris,  Temple  Theatre,  Bellaire,  Ohio. 


Comedies 

A  FAT  CHANCE  (Educational).  Star, 
Walter  Hiers.  Had  some  good  laughs  in  it. 
Hiers  is  NOT  a  knockout  in  our  house.  He 
had  slim  attendance  and  it  takes  a  crowd 
really  to  laugh  at  a  comedy.  Good  tone. 
Fair  appeal.  C.  A  Anglemire,  "Y"  Theatre 
(400  seats),  Nazareth,  Pennsylvania. 

CHASED  BRIDE  (Educational).  Star, 
Neal  Burns.  A  good  one,  and  got  a  lot  of 
laughs.  However,  Bums  Isn't  a  real  com- 
edian and  doesn't  always  get  across.  Good 
tone;  yes  for  Sunday.  Draw  farmers  and 
merchants,  town  450.  Admission  15-30. 
William  A.  Simon,  Liberty  Theatre  (250 
seats),  Fromberg,  Montana. 

COURT  PLASTER  (Educational).  Star, 
Neal  Burns.  This  one  had  some  good  gags 
in  it  that  brought  forth  hearty  laughter 
from  every  one  in  our  audience.  A  good 
Christie  comedy.  Tone  O.  K.  Good  appeal. 
C.  A.  Anglemire,  "T"  Theatre  (404  seats), 
Nazareth,  Pennsylvania. 

EDUCATIONAL.  COMEDIES.  These  are 
good  comedies  but  I  have  been  showing  one 
every  week  and  that  is  too  much.  Draw 
miners,  few  farmers,  town  2,000.  Admis- 
sion 10-25.  Arch  Catalano,  Victory  Theatre 
(300  seats),  Rossiter,  Pennsylvania. 

FEET  OF  MUD.  (Pathe).  Star,  Harry 
Langdon.  This  very  much  overrated  com- 
edian has  a  dandy  comedy  in  this.  His  stunt 
and  gag  workers  were  doing  overtime  on  a 
polo  game  that  gets  lots  of  laughs.  I  believe 
a  half  dozen  other  comedians  could  have  done 
the  same  stunts  and  gotten  more  laughs. 
Draw  general  class,  city  15,000.  Ben  L.  Mor- 
ris, Temple  Theatre,  Bellaire,  Ohio. 

FIGHTING  FLUID.  (Pathe).  Star,  Charles 
Chase  A  single  reel  subject  that  is  very 
~ood  and  contains  many  funny  gags.  Tone, 
good.  Appeal,  good.  E.  N.  Prescott,  Prescott 
Circuit,  Union,  Maine. 

HUtRV  LANGDON  COMEDIES  (Pathe). 
These  comedies  are  all  good  and  sure  pull  up 
a  weak  program.  Good  appeal  and  unusually 
clean     Draw  farmer  class,  town  412.  Admis- 


sion 10-25.  John  C.  Leveck,  Benoit  Auditor- 
ium (100  seats),  Benoit,  Mississippi. 

Short  Subjects 

AESOP'S  FABLES.  (Pathe).  Have  been 
playing  these  for  some  time  and  they  are 
very  popular  with  everybody.  Town  of  4,000. 
R.    L    Nowell,    Idlehour    Theatre,  Monroe, 

Georgia. 

GIBBONS-TUNNEY  FIGHT  PICTURES 
(Pathe).  Our  first  experience  with  fight  pic- 
tures, and  our  last.  Have  had  several  re- 
quests for  fight  pictures  and  this  was  an 
opportune  time  to  try  them  out;  but  they 
failed  dismally.  The  pictures  were  clear  and 
distinct,  and  where  one  has  a  sporty  element 
among  his  patrons,  ought  to  go  good.  It 
seemed,  though,  that  they  were  too  fast  al- 
though we  slowed  down  as  much  as  pos- 
sible. Fair  appeal.  No  as  special.  Draw 
rural  class,  town  300.  Admission  10-30. 
Chas.  W.  Lewis,  L  O.  O.  F.  Hall  (225  seats), 
Grand  Gorge,  New  York. 

GO-GETTERS  (F.  H.  O.)  Stars,  Alberta 
Vaughn,  George  O'Hara.  These  are  good,  en- 
tertaining pictures  but  I  notice  some  of  the 
fans  are  getting  tired  if  they  see  too  much 
of  them.  Good  tone  and  yes  for  Sunday. 
Draw  miners,  a  few  farmers,  town  2,000. 
Admission  10-25.  Arch  Catalano,  Victory 
Theatre  (300  seats),  Rossiter,  Pennsylvania. 

GO-GETTERS  (F.  B.  O.)  Stars,  Alberta 
Vaughn,  George  O'Hara.  It's  a  knockout. 
Don't  pass  it  up,  for  it's  a  good  one.  Don't 
need  any  comedy  with  it.  Good  tone,  appeal 
a  hundred  per  cent.  Yes  for  Sunday.  Draw 
all  classes,  town  806.     Admission  10-20.  W. 

C.  Herndon,  Liberty  Theatre  (250  seats), 
Valiant,  Oklahoma. 

Independents 

BRINGING  HOME  THE  BACON.  (Artclnns). 

Star,  Buffalo  Bill,  Jr.  Only  a  fair  program 
western  which  lacks  direction.  The  negro 
comedian  is  exceptionally  poor.  Tone  good. 
Appeal  70  per  cent.  Sunday  yes.  Special  no. 
Draw  masses,  city  230,000.  Admission  10-20. 
R.  M.  Kennedy,  Royal  Theatre  (350  seats), 
Birmingham,  Alabama. 

DESERT  HAWK  (State  RlghtH).  Stars, 
Yakima  Canutt,  Ben  Lyon.  All  right  for 
western  audiences,  but  nothing  extra.  Good 
tone.  Sunday  yes.  Special,  no.  Draw  con- 
servative  class,   city    22,000.     Admission  26. 

D.  J.  Adams,  Auditorium  Theatre  (1,000 
seats),  Concord,  New  Hampshire. 

DUPED  (State  Right).  Stars,  Desmond, 
Holmes.  A  picture  of  the  program  type; 
not  a  knockout  but  will  entertain  the  ma- 
jority and  they  will  go  out  satisfied.  Tone 
okay.     Appeal  sixty  per  cent.    No  for  Sun- 


day.   Draw  small  town  class,  town  300  Ad- 

Xf'°n  f10;2^    R°y  E'  Cline'  °sa«e  Theatre 

(200  seats),  Osage,  Oklahoma. 

FIGHTING     THE      I  I.AMES  (Columbia). 

Stars,  Haines,  Devore.  Could  not  class  this 
as  a  special  even  though  I  bought  it  for  one 
and  the  producers  call  it  one;  it  is  a  pro- 
gram feature  and  that  is  all.  Tone  okay 
Appeal  fifty  per  cent.  Yes  for  Sunday,  no  as 
special.  Draw  small  town  class,  town  300 
Admission  10-25.  Roy  E.  Cline,  Osage  The- 
atre (200  seats),  Osage,  Oklahoma. 

FILL  SPEED  (ArtclatM).  Star,  Buffalo 
Bill,  Jr.  A  bang-up  comedy  western,  lots 
of  comedy  and  action  that  sure  pleased  the 
fans.  Bring  on  some  more!  Tone  and  appeal 
okay.  Draw  small  town  class,  town  300. 
Admission  10-20.  Roy  E.  Cline,  Osage  The- 
atre (200  seats),  Osage,  Oklahoma. 

LOVELESS     MEN.     (State     Right).  Star. 

Neal  Hart.  Just  a  fair  western.  Tone,  good. 
Sunday,  yes.  Special,  no.  Fair  appeal. 
Small  town  class  and  farmers  town  of  600. 
Admission  10-20,  10-30.  H.  W.  Batchelder, 
Gait  Theatre  (175  seats),  Gait,  California. 

MIDNIGHT     EXPRESS.       (State  Right). 

Star,  Elaine  Hammerstein.  Play  this  one  if 
you  have  to  shelve  something  else.  Will 
stand  an  extra  ten  cent  raise  and  pleased 
them  one  hundred  per  cent.  Wonderful 
scenery.  Scenery,  action,  and  story  great. 
Wish  I  could  have  more  as  good.  Tone,  good. 
Special,  yes.  Good  appeal.  General  class 
town  of  1,200.  Admission  15-25.  E.  N.  Pres- 
cott, Prescott  Circuit,  (250  seats),  Union, 
Maine. 

ONE    GLORIOUS    NIGHT.     (State  Right). 

Star,  Elaine  Hammerstein.  While  this  was  a 
rather  dark  print  in  first  two  reels,  balance 
was  good  with  good  plot  and  story  that 
pleased  my  people.  A  good  program  picture. 
Tone,  good.  Special,  no.  Good  appeal.  Gen- 
eral class  town  of  1,200.  Admission  15-25. 
E.  N.  Prescott,  Prescott  Circuit  (250  seats), 
Union,  Maine. 

RIDERS    OF    MYSTERY.      (State  Right). 

Star,  Bill  Cody.  A  western  program  picture 
that  did  a  very  nice  business.  City  of  110,- 
000.  Admission  10-20.  Al  C.  Werner,  Royal 
Theatre,  Reading,  Pennsylvania. 

RIP      ROAH1V      ROBERTS.        ( Artclaaa). 

Star,  Buddy  Roosevelt.  A  dandy  picture  for 
any  day  of  week.  Thrills  and  action  galore. 
Tone,  good.  Sunday,  yes.  Special,  no.  Ap- 
peal, ninety-five  per  cent.  Middle  and  work- 
ing class  of  23,000.  Admission  10*25.  Ed.  C. 
Curdts,  Bijou  Theatre  (365  seats),  Green- 
ville. South  Carolina. 

TAINTED   MONEY.      (State   Right).  Star, 

Eva  Novak.  Fair  picture  with  plenty  oi 
action.  Tone,  fair.  Sunday,  no.  Special,  no. 
Appeal,  eighty  per  cent.  Middle  and  work- 
ing ciass  of  23,000.  Admission  10-25.  Ed.  C. 
Curdts,  Bijou  Theatre  (365  seats),  Greenville, 
South  Carolina. 


kii<> 


SELLING  thePlCTURE  to  the  PUBLIC 


EDITED  BY  EPES  WINTHROP  SARGENT 


H.  M.  Addison  Will  Include  Chautauqua 

In  His  Theatre  Plans  for  Next  Season 


LAST  spring  we  told  of  the  experiment 
of  H.  M.  Addison,  of  the  Binghamton 
Theatres  Company,  in  using  Chau- 
tauqua lecturers  in  conjunction  with  his  film 
programs.  We  also  reported  the  successful 
issue  of  the  first  experiment. 

Now  that  the  season  is  over,  Mr.  Addison 
has  been  good  enough  to  give  the  results 
of  his  observations.  Three  men  were  tried 
in  the  Spring  and  the  best  commentary  is 
found  in  the  fact  that  the  bookings  for  the 
coming  season  will  include  from  four  to  six 
lecturers.  Six  men  of  national  prominence 
have  been  approached,  and  all  will  be  used 
if  they  can  be  induced  to  accept  the  proposi- 
tion. 

Mr.  Addison  finds  that  they  are  a  success, 
but  only  if  they  are  presented  to  the  public 
in  a  properly  dignified  manner.    He  writes: 

Like  a  Concert 

"Chautauqua  lecturers  are  a  big  success 
either  in  conjunction  with  Vaudeville  or 
Moving  Pictures  if  propertly  exploited.  It 
must  really  be  handled  from  the  concert 
angle. 

"By  that,  I  mean  in  a  high  class,  dignified 
manner.  It  would  seem  a  non-profitable  pro- 
position unless  the  local  manager  had  the 
fullest  co-operation  of  the  newspapers.  It 
should  not  be  tied  up  too  closely  with  the 
feature  or  entertainment  presented  in  the 
house. 

"Care  should  be  taken  in  the  selection  of 
the  calibre  of  entertainment  presented  at 
the  time  with  the  lecture.  The  regular 
routine  should  be  used  advertising  the  regu- 
lar attraction  playing  and  separate  ads 
and  notices  should  be  used  on  the  lecture 
with  a  tag  line  at  the  bottom  reading: 

"'Dr.  So-and-So  will  appear  in  conjunction 
with  the  regular  theatre  program.'  " 

Watch  Your  Program 

"These  lectures  draw  a  class  of  patrons 
to  the  theatre  that  is  unusual.  Many  are 
not  interested  in  your  theatrical  entertain- 
ment and  come  solely  for  the  purpose  of 
hearing  the  lecturer.  And  getting  them  into 
your  theatre  would  seem  to  have  a  tendency 
to  create  new  theatre-goers  but  after  all  the 
only  thing  that  counts  is  the  gross  that 
night. 

"We  tried  out  three  different  men  in  Bing- 
hamton last  season  and  intend  to  have  four 
to  six  men  the  coming  season.  Experience 
has  taught  me  however,  that  ministers  should 
be  eliminated  as  ministers  naturally  are  in- 
terested in  religion  and  some  of  them  overdo 
the  religious  end  of  it  which  may  perhaps 
be  objected  to  by  the  regular  theatre-goers. 

Plans  for  Six 

"Our  plans  for  the  coming  season  include 
men  nationally  known  in  affairs  of  the  Na- 
tional Government.  Brigadier  General  Hugh 
A.  Drum,  Secretary  Jardine  and  several  sen- 
ators have  been  asked  for  engagements  in 


our  theatres  next  year.  The  fact  that  a  man 
of  international  fame  appears  at  your  thea- 
tre will  create  attention,  get  publicity  and 
bring  the  crowd. 

"However,  the  plan  is  one  that  depends 
entirely  upon  the  manager  and  the  way  it  is 
handled." 

And  we  would  particularly  emphasize  Mr. 
Addison's  warning  regarding  the  proper  film 
program.  Look  over  every  item  of  your 
proposed  program  to  assure  yourself  that 
the  pictures  and  other  features  will  match 
up  to  the  dignity  of  the  occasion.  Don't 
try  to  mix  a  statement  and  a  jazz  picture. 


Red  Eyed 

J.  Wright  Brown's  best  bet  on  The  Mon- 
ster at  the  Egyptian  Theatre,  Greenville,  S. 
C,  was  the  monster  himself. 

Brown  reproduced  the  giant  shadow,  as 
found  on  the  six  sheet,  in  a  shadow  box  in 
his  lobby,  but  he  gave  the  shadow  an  eye 
of  red  tissue  paper  and  had  a  red  tissue  title. 
A  flasher  set  helped  to  get  attention.  Stress- 
ing the  mystery  angle  in  his  newspaper 
work,  he  sold  the  picture  to  unusual  advan- 
tage and  pleased  the  customers.  It  was  the 
best  date  the  house  has  had  since  hot 
weather. 


Beat  the  Circus 

If  you  can  play  to  standing 
room  with  the  Ringling  Circus  in 
town,  you  can  figure  you  are  doing 
something. 

That's  what  Tod  Browning,  of 
the  Olympia  Theatre,  New  Haven, 
did  recently. 

Absolute  standing  room  in  July 
with  the  circus  in  town. 

He  put  on  a  kiddie  revue  with 
123  youngsters  and  had  a  week  of 
capacity  business.  And  the  circus 
days  were  just  as  good  as  the  rest 
of  the  week.  He  sends  in  a  photo- 
graph with  84  children  on  the 
stage. 

Don't  cuss  bad  business.  Turn 
to  local  acts  and  make  money. 

A  dummy  bride  and  groom  in  front  of  an 
improvised  altar  was  the  lobby  display  on 
So  This  Is  Marriage  devised  by  Earle  M. 
Fain,  of  the  Vendome  Theatre,  Nashville, 
Tenn.  The  marquise  was  dressed  with  crepe 
paper  bells  and  other  wedding  accessories. 

For  a  special  they  used  a  man  in  evening 
dress  with  "Ladies  see  my  back"  stenciled 
on  his  shirt  front.  His  back  told  them  not 
to  miss  Eleanor  Boardman  and  Conrad  Nagel 
in  the  picture. 


A  Paramount  Release 

THE  NEW  YORK  DISPLAY  FOR  BEGGAR  ON  HORSEBACK 
How  they  worked  it  for  the  Criterion  Theatre.    The  letters  are  orange  and  canary  on 
a  blue  ground.    The  screen  in  the  lower  left  hand  corner  is  swung  out  at  night  and 
scenes  from  the  play  are  projected  from  a  booth  on  the  right.    The  orchestra  is  cutout. 


632 


MOVING    PICTURE  WORLD 


August  8,  1925 


John  Rosenfield 
Is  Amusement  Editor 

John  Rosenfield.  who  was  Claud  Saunders' 
assistant  in  the  Exploitation  Department  of 
Paramount  for  several  years,  is  now  the 
Amusement  Editor  of  the  Dallas  News  and 
is  putting  his  inside  knowledge  to  good  use 
in  telling  the  Texans  all  about  it. 

He  is  getting  out  a  very  good  page  with 
a  couple  of  ideas  that  might  interest  your 
own  dramatic  editor.  For  example,  he  pre- 
faces his  criticisms  with  a  three  to  five  line 
condensation  of  the  story  that  the  man  in 
a  hurry  can  read  with  speed.  In  the  same 
line  he  runs  four  lines  of  explanation  in  his 
"Where  to  Go"  column  instead  of  merely 
listing  the  houses  and  titles. 

It  all  helps  to  make  his  page  the  local 
authority  on  amusement,  and  he  is  putting 
it  over  with  the  same  thoroughness  that 
marked  his  work  up  here. 


Production  Hints  from  Edward  L.  Hyman 

Managing  Director,  Mark-Strand  Theatre,  Brooklyn 


Sun  Takes  Record 
With  Six  Weddings 

Most  managers  point  with  pride  when 
they  can  accomplish  a  stage  wedding  to  put 
over  a  marriage  story,  but  the  Sun  Theatre, 
Omaha,  has  set  up  a  mark  to  shoot  at  that 
will  stand  for  a  long  time.  It  had  one 
wedding  a  night  for  the  six  day  run  of 
Cheaper  to  Marry.    Laugh  that  off. 

The  Bee  was  tied  to  the  quest  for  bridal 
couples  and  took  a  lot  of  space  the  ten  days 
in  advance  to  tell  all  about  it.  It  ran  stories 
daily  and  encouraged  the  local  merchants  to 
kick  in  with  presents  until  about  $600  worth 
of  gifts  had  been  accumulated. 

In  addition  each  couple  received  $25  in 
cash  from  the  house,  the  ring,  the  license  and 
the  minister,  \vhile  a  local  company  took 
them  to  and  from  the  theatre  in  one  of  its 
cabs  and  a  florist  presented  each  bride  with 
her  bouquet. 

The  ceremonies  were  performed  by  the 
Rev.  Henry  De  Long,  of  Council  Bluffs;  just 
across  the  river,  who  has  a  record  of  1,627 
weddings  in  his  long  ministerial  career. 

Even  in  summer  the  stunt  drew  an 
enormous  business. 


Five  stage  presentations  and  the  Mark 
Strand  Topical  Review  made  up  the  accom- 
panying program  with  "The  Lady  Who 
National  attraction  with 
Lewis  Stone  and  Vir- 
ginia Valli.  Two  hours 
and  five  minutes  were 
consumed  by  this  show, 
of  which  time  the  fea- 
ture photoplay  took  up 
one  hour  and  twenty 
minutes.  This  left  eight 
minutes  for  the  Topical 
Review  and  thirty- 
seven  minutes  for  the 
five  presentations. 
Von  Suppe's  "Light  Cavalry"  was  the  over- 
ture played  by  the  Famed  Mark  Strand  Or- 
chestra, running  eight  minutes.  Lights : 
Foots  and  border  of  large  stage  in  blue ; 
two  orange  Mestrum  floods  of  150  amperes 
from  the  dome  on  the  orchestra;  spangled 
purple  draw  curtains  closed  over  production 
stage  and  lighted  by  green  foots,  two  lemon 
arch  spots  and  two  straw  arch  spots ;  mir- 
ror mosaic  vases  in  transparent  windows  at 
either  side  of'  stage  lighted  by  green  and 
pink  spots. 

Harry  Breur,  xylophone  virtuoso  of  the 
orchestra,  played  his  own  special  arrange- 
ment of  "Kitten  on  the  Keys,"  in  three 
minutes.  Lights  were  the  same  as  for  the 
overture  with  the  exception  of  an  orange 
flood,  which  was  spotted  on  the  soloist. 
Stage  presentation  No.  3  marked  the  re- 


turn of  Carlton  Gerard,  basso,  after  a  Eu- 
ropean tour.  In  typical  Southern  negro, 
make-up  he  sang  "Old  Black  Joe"  and  "Carry 
Me  Back  to  Ole  Virginny."  The  painted 
back  drop  represented  cotton  fields,  with  a 
transparent  moon  in  the  center.  A  set  fence- 
row  ran  across  in  front  of  the  drop  and  a 
property  log  cabin  was  to  the  left.  A  bench 
was  outside  the  door,  the  singer  standing  for 
the  first  song  and  sitting  on  the  bench  for 
the  second.  All  lights  on  the  set  steel  blue, 
with  purple  floods  on  the  orchestra  from 
projection  room.  Blue  foots  and  borders  on. 
large  stage. 

After  the  Topical  Review  came  Carlo  Fer- 
retti,  operatic  baritone,  who  appeared  on  the 
apron  of  the  large  stage  in  conventional  con- 
cert attire.  He  sang  an  aria  from  Plan- 
quette's  "Chimes  of  Normandy,"  and  as  an 
encore  used  "Mattina."  Mettaline  draw 
curtains  closed  over  production  stage,  light- 
ed by  blue  foots  and  two  light  blue  Mestrum 
■floods  from  the  projection  room  which  also 
covered  the  musicians.  Orange  spot  on. 
singer  from  the  dome.    Seven  minutes. 

"Smiles"  was  an  elaborate  presentation  in 
a  garden  set,  with  painted  back  drop  of  gar- 
den and  brick  wall,  and  with  property  ar- 
bors, benches,  bird  baths,  etc.  The  selec- 
tions were :  "A  Smile  Will  Go  a  Long,  Long 
Way,"  by  soprano;  "The  Sunshine  of  Your 
Smile,"  tenor ;  "Smiles,"  danced  by  six  mem- 
bers of  the  ballet,  and  "Smiling  Thru,"  by 
soprano,  tenor  and  the  ballet.  Twelve 
minutes. 


Safety  First 


Harry  Hardy  tied  Life  Savers  to  Danger- 
ous Innocence  when  he  played  the  picture. 
One  was  fastened  to  each  card  reading 
"Take  a  life  saver  and  get  aboard  ship  with 
Eugene  O'Brien  and  Laura  La  Plante  in  the 
breeziest,  snappiest,  most  refreshing  ro- 
mance you  ever  saw."  There  were  three 
more  lines  of  selling  talk  and  the  informa- 
tion it  was  to  be  seen  at  the  Alhambra  Thea- 
tre, Charlotte,  N.  C,  on  Monday  and  Tues- 
day. 


Hung  Them 

Realizing  that  The  Shock  Punch  was 
pretty  much  like  one  of  the  old  Harold  Lloyd 
comedies,  W.  Murray,  of  the  Rial  to  Theatre,. 
Atlanta,  used  the  same  advertising  idea.  He 
suspended  two  dummies  from  steel  beams 
on  the  roof  of  the  theatre,  and  a  lot  of 
people  came  in  to  see  how  good  a  climber 
Dix  is.  This  was  just  before  school  closed 
and  Mr.  Murray  further  swelled  the  audience 
by  giving  out  children's  tickets  which  let 
them  see  Dix  and  the  first  of  the  Pace 
Makers  series. 


A  First  National  Release 

HOW  THEY  PUT  OVER  TWO  COLLEEN  MOORE  PICTURES  IN  DUBLIN  DAY  AND  DATE 
So  Big  was  at  the  Metropole  and  Sally  at  the  Scala.    The  latter  used  burnt  cork  men  with  "No  wonder  I  look  black,  I  cannot  tee  Sally, 
etc.,"  while  a  man  "so  big"  and  another  "so  small"  put  over  So  Big  at  one-fourth  the  investment  in  man  power.    They  made  up  in  idea, 
what  was  lacking  in  numbers.    Both  pictures  went  over  to  unusually  good  business  because  they  helped  each  other. 


August  8,  1925 


MOVING    PICTURE  WORLD 


633 


A  Universal  Release 

PARADED  THE  MODELS  TO  PROVE  IT  WAS  A  REAL  SHOW 
Harry  Gantz  u«ed  the  girls  from  hi*  stock  tab  company  to  stage  a  fashion  show  at 
the  Globe  Theatre,  Philadelphia,  borrowing  the  car  for  a  screen  slide.    The  costumes 
were  obtained  from  a  local  store  and  were  real  Fifth  Avenue  Models. 


Paraded  His  Models 
for  a  Fashion  Show 

Harry  Gantz,  of  the  Globe  Theatre,  Phila- 
delphia, maintains  a  permanent  stock  com- 
pany for  his  tabloids,  so  it  did  not  cost  him 
anything  extra  to  stage  a  fashion  show  in 
conjunction  with  the  showing  of  Fifth  Ave- 
nue Models  since  the  local  stores  were  glad 
to  supply  the  dresses  in  return  for  the  ad- 
vertising. 

To  assure  his  public  that  the  models  really 
were  "in  person,"  Gants  got  a  car  from  a 
local  agency  in  return  for  a  screen  slide  and 
paraded  the  chorines  up  and  down  Market 
Street  at  times  when  they  were  not  required 
at  the  theatre.  The  only  cost  was  for  the 
signs  and  they  cost  very  little.  The  cos- 
tumes came  from  a  nearby  store,  which 
might  be  expected  to  profit,  and  not  from 
the  larger  "downtown"  stores. 

To  further  business  he  also  obtained  lov- 
ing cups,  four  of  which  were  voted  to  the 
most  popular  women  in  the  audience. 
Tickets  were  votes  and  he  gained  a  strong 
ticket  sale. 

Al  Feinman,  of  Universal,  helped  him  to 
put  the  ideas  over. 


Selig  Lions  Saw 

Lost  World  Films 

Copying  somewhat  similar  stunts,  Fred 
McClellan,  who  was  putting  over  The  Lost 
World  at  Grauman's  Million  Dollar  Theatre, 
Los  Angeles,  had  a  special  showing  of  the 
films  for  the  animals  at  the  Selig  Zoo.  He 
got  a  nice  layout  of  the  lions  springing  at 
the  dinosaur  and  similar  more  or  less  im- 
aginary poses  that  gave  him  a  five  column 
layout  in  the  Examiner. 

Another  god  stunt  was  the  plantnig  of  a 
dino  skeleton  in  a  city  park  where  the  fossi- 
lized remains  of  a  prehistoric  monster  had 
been  found  some  time  ago.  This  was  not 
a  dog  story,  for  the  bones  were  clearly 
labeled  as  from  The.  Lost  World,  now  show- 
ing at  Grauman's,  but  it  got  attention. 

A  tie-up  was  made  with  the  toy  dino  in  the 
ever-willing  Owl  Drug  Company's  stores, 
(we  don't  know  what  the  L.  A.  agents  would 
do  without  the  Owl,)  and  the  stills  of  Lewis 
Stone  smoking  a  certain  style  of  pipe  was 
good  for  20  cigar  store  windows  while  the 
typewriter  shown  in  a  couple  of  scenes  was 
good  for  three  windows. 

For  a  bally  two  men  were  made  up  as 
Stone  in  the  play  and  worked  the  downtown 
streets,  staring  into  the  sky  with  binoculars 
and  then  distributing  advertising  novelties 
to  the  crowds  they  collected. 


Passed  Sallys 

Realizing  that  it  is  still  a  good  stunt,  Guy 
Kenimer  of  the  Arcade  Theatre,  Jacksonville, 
announced  that  all  girls  named  Sally  were 
on  the  free  list  when  he  showed  the  Colleen 
Moore  picture.  Of  course  the  Sallys  did 
not  come  alone,  and  the  others  had  to  pay. 
He  bettered  business  and  landed  a  special 
story  in  the  paper  on  the  number  of  Sallys 
in  Jax  that  got  other  people  interested  in 
the  play. 


For  New  Toys,  G.  A.  Cross,  of  the  Garden 
Theatre,  Battle  Creek,  persuaded  a  local 
store  to  fill  a  window  with  toys  and  let  a 
couple  of  youngsters  play  with  them.  They 
were  even  better  than  the  toy  train  for  get- 
ting business. 


Free  Drinks 

Something  different  in  exploitation  was 
worked,  by  Harry  Long,  of  the  America 
Theatre,  Denver,  on  I'll  Show  You  the  Town. 
He  gave  10,000  paper  cups,  printed  for  the 
Denny  picture,  to  a  bottled  water  company 
for  distribution  to  its  patrons.  Denny  was 
talking  to  the  hard  drinkers  in  every  office 
building  in  town. 

Windshield  stickers  with  "I'll  show  you 
the  town"  were  carried  by  both  passenger 
and  private  automobiles  and  10,000  folders 
were  used  in  hotel  mail  boxes  reading  in 
part,  "After  you've  seen  Colorado's  glorious 
parks  and  drives  I'll  show  you  the  town." 

This  helped  to  get  the  tourists  in,  and 
Denver  exudes  tourists  in  the  summer. 


Remember  September  is  coming  and  you 
will  need  to  pull  them  back. 


Supplied  a  Card 

To  keep  the  idea  to  the  fore,  Charles  R. 
Hammerslough,  of  the  Broadway  Theatre, 
Newburgh,  N.  V.,  supplied  a  card  for  reply 
when  he  used  the  "origin"  contest  for  The 
Goose  Hangs  High. 

The  question  was  asked  on  one  side  of 
the  card,  (slightly  larger  than  a  postcard), 
and  lines  were  provided  on  the  back  for 
the  reply.  The  best  ten  replies  were  re- 
warded with  seats  for  Mme.  Sans  Gene,  and 
gave  this  attraction  a  little  advertising,  too, 
though  the  main  idea  was  to  help  put  over 
the  Goose  title. 


A  First  National  Release 

INEZ  BROUGHT  HER  BAGGAGE  WITH  HER  TO  NASHVILLE 
Matching  up  the  cutout,  Dewey  Mousson  used  real  luggage  from  a  local  store,  with 
a  credit  card  to  defray  the  cost.   The  actual  baggage  was  so  out  of  place  in  the  lobby 
that  it  attracted  more  than  its  normal  share  of  the  attention. 


634 


MOVING   PICTURE  WORLD 


August  8,  1925 


I  MSA  HCt 


A  l/nwersal  Release 

JAY  EMANUEL'S  IDEA  OF  A  NIFTY  CIRCUS  OUTFIT 
Jay  used  a  compo  board  front  for  The  Great  Circus  Mystery  at  the  Ridge  Avenue 
Theatre,  Philadelphia,  and  got  something  he   can  put  up  easily  with  each  chapter 
showing.    No  kids  are  going  to  crawl  under  the  canvas  with  Jay  around. 


Jay  Emanuel  Used 
Compo  Board  Tent 

Launching  The  Great  Circus  Mystery  at 
the  Ridge  Avenue  Theatre,  Philadelphia,  Jay 
Emanuel  had  a  compo  board  front  made  to 
stand  at  the  top  of  the  flight  of  steps  leading 
into  the  theatre.  This  is  more  easily  put 
up  and  taken  down  than  a  cloth  front,  and 
after  the  serial  has  run  out  Jay  can  have  it 
repainted  and  used  for  something  else. 

No  kids  can  crawl  under  Jay's  tent,  but  he 
provided  for  this  by  hooking  to  a  locality 
paper,  the  Ridge  Avenue  Economist,  which 
was  permitted  to  print  a  coupon  giving  any 
child  under  sixteen  a  free  admission  to  the 
first  chapter.  Jay  figured  that  he  could 
clean  up  on  the  rest  of  the  chapters  and 
make  the  newspaper  give  him  all  sorts  of 
advertising  in  return  for  the  privilege.  It 
did.    It  gave  him  a  three  column  spread. 

Them  Were  the  Days ! 

There  was  a  time  Jasper  was  a  regular 
contributor  to  this  department,  but  he  seems 
to  have  gone  sour  in  his  old  age.  His 
memory  is  failing,  too.  We'll  bet  he  has 
entirely  forgotten  that  he  promised  six  years 
ago  to  come  over  "soon"  and  take  us  out 
to  lunch. 

Police  Assist  in 

Boosting  O'Malley 

Roger  Ferri,  manager  of  the  Majestic 
Theatre,  Providence,  got  a  special  showing 
of  The  Making  of  O'Malley  for  the  police 
heads  in  advance  of  the  opening,  and  this 
brought  him  a  lot  of  concessions. 

For  one  thing  he  was  permitted  to  put 
a  banner  across  the  street  reading  "Public 
cooperation  with  the  Police  of  Providence 
makes  for  100  per  cent,  efficiency.  The 
Making  of  O'Malley  proves  it.  Help  the  po- 
liece  help  you." 

In  addition  to  this  Roger  got  four  cutouts 
at  prominent  traffic  points  reading  "Help  the 
traffic    police    and    see    The    Making  of 


O'Malley  at  Emery's  Majestic  Theatre." 

And  the  Superintendent  wrote  a  strong  let- 
ter, which  was  made  into  effective  newspaper 
copy. 

The  banner  was  strung  from  the  theatre  to 
the  mosque  of  Palestine  Temple  of  the  Mys- 
tic Shrine,  and  as  Shriners  make  crippled 
children  their  especial  charge,  a  crippled  chil- 
dren's matinee  was  arranged  which  got  space 
in  all  of  the  papers.  It  was  Shrine  news  and 
'not  theatrical  copy  and  it  got  good  posi- 
tion. 


Sporty 

An  exhibition  of  fancy  diving  at  a  local 
bathing  beach  was  a  bally  for  The  Sporting 
Venus  at  the  Strand  Theatre,  Evansville, 
Ind.  It  got  the  crowd  where  it  could  be 
talked  to,  and  sent  a  lot  of  business  to  the 
house. 


Animated  Swan  is 

Nice  Lobby  Seller 

Luther  Cummings  sends  in  a  display  on 
The  Swan  he  made  for  the  Grand  Theatre, 
Mineral  Wells,  Texas.  The  photograph  is 
not  very  strong,  but  you  can  get  the  idea. 


A  Paramount  Release 


THE  SWAN  DISPLAY 

The  bird  has  a  movement  of  three  inches 
and  the  waves  four,  which  give  an  animated 
effect  that  is  not  suggested  by  the  photo- 
graph. Mr.  Cummings  writes  that  this  is 
only  one  of  many  he  has  built  for  the  house. 


Tied  to  a  Local 

Recently  the  police  department  of  Galves- 
ton held  a  benefit  with  a  bloodless  bullfight 
as  the  chief  attraction,  the  performers  being 
Mexican  experts.  Eddie  Collins  had  The 
Spaniard  booked  for  the  Queen. 

It  took  him  less  than  thirty  seconds  to  de- 
cide to  tie  in  to  the  benefit  and  he  spattered 
the  town  with  the  bull  ring  stills  and  the 
advice  to  see  the  bloodless  battles  at  the 
benefit  and  compare  them  with  the  real  thing 
in  The  Spaniard.  It  made  business  for  both 
shows. 


Told  Why 

An  effective  advertisement  for  Abraham 
Lincoln  at  the  Palace  Theatre,  Petersburg, 
Va.,  was  an  open  letter  from  Manager  W. 
F.  Harris  telling  why  he  had  booked  the  pic- 
ture. It  helped  to  deaden  some  local 
prejudice. 


August  8,  1925 


MOVING   PICTURE  WORLD 


635 


Different  Crossword 


A  Metro-Goldwyn  Release 


THE  NEW  YORK  SKYLINE  SOLD  LADY  OF  THE  NIGHT 
This  may  not  be  a  very  accurate  picture  of  the  most  famous  skyline  in  the  world, 
but  it  was  effective  in  selling  tickets  to  the  Capitol  Theatre,  Little  Rock,  Ark.,  and 
R.  T.  Newton  was  satisfied.    It  was  posted  on  the  side  wall  of  the  house. 


Put  a  Half  Wall 
On  Love's  Wilderness 

Arthur  Swanke  sends  in  a  design  on 
Love's  Wilderness  that  is  one  of  the  best 
things  he  has  done  in  a  long  time.  He 
writes  that  it  helped  give  the  Rialto  Theatre, 
El  Dorado,  Ark.,  a  nice  four  day  business 
with  Corinne  Griffith.  She  is  popular  with 
Rialto  patrons,  but  a  hot  wave  hit  the  town 
with  the  opening  and  might  have  hurt  had 
the  lobby  been  less  inviting. 

The  design  is  done  in  black  and  white, 
star  and  title  outlined  with  yellow.  The 
wall  is  lavender  where  the  stone  is  suggested, 
with  yellow  highlights.  Two  profile  trees, 
which  barely  show  in  the  cut,  were  set 
against  the  rear  wall  of  the  lobby  to 
heighten  the  suggestion  of  entering  a  garden 
and  cool  colors  were  used  for  the  night 
illumination. 

The  design  is  so  good  that  it  can  be  used 
repeatedly  and  with  real  or  artificial  foliage 
could  be  made  a  standing  decoration  for  the 
Summer  weeks.  Mr.  Swanke's  foliage  is 
painted  in,  but  for  longer  use  we  think  that 
artificial  vines  would  well  repay  their  cost, 
if  they  are  not  in  stock.  It  will  help  a  lot 
to  drape  these  loosely  along  the  top  of  the 
wall  and  keep  them  in  motion  with  concealed 
fans,  showing  so  that  the  breeze  goes  over 
the  top  of  the  wall. 

Loaned  His  Theatre 
for  College  Affair 

Greeley,  Colroado,  has  a  college  and  the 
Summer  School  course  is  opened  with  a  re- 
ception to  the  students.  Appreciating  the 
local  interest  taken  in  the  affair,  E.  T. 
Perrin  loaned  the  auditorium  of  the  Sterling 
Theatre  for  the  event. 

This  was  timed  for  the  second  night  show 
on  the  last  day  of  Welcome  Home,  and 
while  it  cut  the  receipts  a  trifle,  it  made 
for  a  crowded  house  on  the  first  showing, 
so  the  loss  was  not  as  large  as  might  be 
expected,  and  this  slight  loss  was  more  than 
made  up  in  th'e  good  will  engendered,  not  to 
consider  the  favorable  introduction  of  the 
students  to  the  theatre. 

From  this  angle  alone  he  made  a  hand- 


some eventual .  profit,  but  this  was  merely 
supplemental  to  the  good  will  of  the  town- 
folks,  all  of  whom  regard  the  annual  influx 
of  the  Summer  student  as  a  local  event. 

A  number  of  addresses  were  interspersed 
with  entertainment  features,  everything  be- 
ing arranged  by  the  municipal  authorities, 
and  each  speaker  paid  a  neat  tribute  to  the 
generosity  of  Manager  Perrin. 

If  eventual  gain  means  more  to  you  than 
an  immediate  loss,  you  will  find  these  stunts 
well  worth  while.  It's  even  worth  while  to 
manufacture  an  opportunity  if  none  presents 
itself. 


Three  years  ago  John  D.  Jones,  of  the  San 
Angelo,  (Tex.,)  Amusement  Co.,  had  his  safe 
blown  and  the  contents  abstracted.  He  sent 
the  box  to  the  prop  room  and  has  been  using 
it  ever  since  on  crook  plays.  The  busted  safe 
has  come  close  to  bringing  back  the  stolen 
funds  in  its  exploitation  value. 

It's  last  use  was  for  the  Universal  produc- 
tion of  Raffles  with  a  card  explaining  that 
this  safe  might  have  been  blown  by  Raffles. 
That's  a  libel  on  Raffles,  who  was  far  too- 
slick  to  descend  to  "souping,"  but  it  got  the 
crowd  in. 


Won  Place  in  Paper 

Because  the  crossword  puzzle  craze  is  on 
the  wane,  it  is  not  as  easy  to  unload  these 
on  the  newspapers,  but  the  crossword  puzzle 
on  Lady  of  the  Night  paid  its  way  in  Little 
Rock,  Ark.,  where  the  newspaper  ran  it  with 
the  remark  that  "Here's  a  corking  good 
crossword  puzzle,  much  out  of  the  ordinary, 
furnished  the  Daily  News  by  Bill  May,  as- 
sistant manager  of  the  Little  Rock  Amuse- 
ment Company,  and  has  to  do  with  a  picture 
now  showing  at  the  Capitol  Theatre.  It's 
got  some  advertising  value  for  the  Capitol 
and  the  picture  in  question,  but  it's  so 
darned  good  that  the  Daily  News  decided 
to  use  it  just  the  same." 

This  was  a  three  column  mat  with  a 
clock  face  on  a  black  ground,  with  the  in- 
evitable skyline  lightly  indicated.  There 
were  thirty  divisions  around  the  clock  and 
five  rings,  providing  for  vertical  and  cir- 
cular words.  It  had  the  title  across  the  top 
in  such  a  shape  that  it  could  be  sawed  off, 
but  the  News  let  it  run,  title  and  all.  That's 
the  sort  of  press  book  aid  that  brings  real 
results. 

R.  T.  Newton,  the  manager,  repeated  the 
skyline  idea  with  a  painted  poster  on  his 
side  wall,  which  fronts  the  main  street,  and 
he  backed  this  with  cutouts  and  miniatures 
in  the  lobby  in  advance  of  showing. 

A  real  novelty  was  the  adaptation  of  the 
old  idea  of  tagging  stores  on  a  holiday.  Five 
of  the  leading  shops,  which  close  at  six, 
showed  large  cards  on  their  doors  reading : 
"Closed.  We  have  all  gone  to  the  Capitol 
to  see,  etc."  Where  a  sufficient  number  of 
cards  can  be  placed,  this  is  even  better  than 
the  doorknob  from  which  the  stunt  was  de- 
rived. Being  inside  the  glass,  it  denotes 
store  cooperation. 


Fans  printed  with  the  statement  that  it 
was  not  too  hot  to  see  Lady  of  the  Night 
at  the  Vendonie  Theatre,  Nashville,  Tenn., 
were  so  popular  that  Earle  Fain  could  have 
gotten  rid  of  twice  the  three  thousand  he 
had  printed. 

They  were  given  out  at  luncheons  to 
women's  clubs,  at  the  ball  park  and  car  trans- 
fer stations  and  on  the  street;  the  distribu- 
tion being  limited  to  women. 


A  First  National  Release 


A  SUMMERY  DESIGN  FROM  SWANKE  ON  LOVE'S  WILDERNESS 
This  gives  a  big  effect  without  entirely  enclosing  the  lobby,  making  for  the  sug- 
gestion of  coolness.    This  is  suggestive  of  the  old  Smilin'  Through  gates,  but  is  more 
summery.    Mr.  Swanke  writes  that  it  helped  to  hold  up  hot  weather  business. 


636 


MOVING    PICTURE  WORLD 


August  8,  1925 


Here's  an  AlLType 
from  the  Valentine 

Loew's  Valentine  Theatre,  Toledo,  does 
some  of  the  worst  hand  lettering  for  its  Sun- 
day ads  that  can  be  found  anywhere,  and  the 
funny  part  is  that  it  can  do  good  type  work. 
Here's  a  three  tens  that  is  readable  in  every 


Compart  iht  PletvM  o 

MARY  PICKFORD  In  "Little  Red  Rldlnc  Hood" 

CHARLIE  CHAPLIN  In  "In  tho  Parti" 
"BRONCHO  BILLY"  In  "The  Settler'.  Daughter" 


A  Metro-Goldwxn  Release 

YOU  CAN  READ  THIS 

Compare  this  with  some  of  the  all  hand 
lettered  examples  we  have  been  running.  This 
Jackie  Coogan  can  be  read.  When  they  can 
do  as  well  as  this,  it  seems  strange  that  they 
should  let  any  hand  work  in,  but  probably 
the  management  imagines  that  hand  work 
lends  distinction  or  gives  prominence  or 
something.  There  is  a  good  idea  at  the  bot- 
tom of  this  space,  the  "old  time"  week,  with 
three  one-reelers.  We  hope  they  threw  in 
an  illustrated  song  with  some  old  slides,  to 
make  it  complete.  This  is  a  good  summer 
novelty,  for  it  will  create  a  lot  of  talk  and 
the  reels  will  not  cost  much. 


Seattle  Changes 

Its  Ad  Layouts 

Lately  the  Strand  Theatre,  Seattle,  has 
changed  over  from  the  long  and  narrow  space 
to  the  cross  page  style,  to  the  decided  im- 
provement of  its  displays.  For  years  the 
Seattle  spaces  were  three  or  four  columns 
wide  running  pretty  well  down  the  page.  The 
eye  had  to  run  up  and  down  the  space  to  get 
the  effect.  Now  the  drop  is  a  seven  or  eight 
across  the  page,  and  the  result  is  uniformly 
better.  There  is  a  greater  chance  to  display 
the  titles,  and  the  eye  takes  it  all  in  at  a 
glance.  This  display  is  for  A  Thief  in  Para- 
dise, at  the  Strand.  The  title  would  have 
to  be  doubled  up  for  a  four  column  layout. 
Going  across  the  page  it  can  be  read  in  a 
single  line  and  at  the  same  time  the  eye  will 
get  the  kiss,  particularly  as  the  lower  part  of 
the  cut  is  broken  into  the  panel.  Getting  this 
far,  it  is  only  natural  to  read  the  rest  of  the 


type  and  the  sale  is  clinched,  if  it  has  not 
already  been  made.  If  you  have  been  wedded 
to  the  long  and  deep  style,  look  at  this  dis- 
play, and  then  do  a  little  experimenting.  You 
do  not  have  to  go  across  the  page,  but  you 
will  find  that  many  titles  can  be  displayed  to 
greater  advantage  in  a  layout  in  this  form. 
You  may  have  to  crop  some  of  the  cuts,  but 
a  lot  of  cuts  would  be  better  from  some  trim- 
ming. 


Double  Showing  is 

a  Help  to  Zander 

Both  the  Century  and  Parkway  Theatres, 
Baltimore,  played  Zander  the  Great  for  its 
first  run,  and  the  fact  that  it  is  showing  in 
two  houses  is  a  help,  since  the  double  show- 
ing suggests  a  picture  too  big  to  be  given  a 
single  house.  There  is  a  moral  effect  to  the 
double  run  that  makes  for  moral  effect.  The 


Century-  ParkwaY 


She'll  Steal  Into  Your  Heart! 

You'll  laugh-You'll  cry-You'll  be 
thrilled  because  here's  a  picture 
that's  truly  great! 

H" 


iARION 
DAVIES 


Zander  "  Great 


A  Metro-Goldwyn  Release 

FOR  A  DOUBLE  SHOWING 

top  lines  are  particularly  well  displayed.  It 
gives  just  the  appeal  that  will  reach  a  lot 
of  people  who  have  been  surfeited  with  the 
historical  and  costume  plays  in  which  Miss 
Davies  has  appeared;  indeed  we  think  that  it 
would  have  been  well  to  have  given  addi- 
tional emphasis  to  the  fact  that  the  star  was 
appearing  in  a  strictly  modern  story.  This 
is  shown  in  the  cut  material,  but  type  would 


have  helped  to  emphasize  the  fact.  A  lot  of 
persons  do  not  think.  They  do  not  deduce. 
You  have  to  tell  them  in  so  many  words 
that  this  is  a  story  of  today,  or  they  will 
look  at  the  purely  modern  cuts  and  still  think 
that  it's  "another  of  those  costume  pictures." 
Often  a  copy  writer  gives  his  readers  credit 
for  too  much  sense.  It's  better  to  come  right 
out  and  tell  them  in  type. 


Too  Much  Boldface 
Impairs  Legibility 

This  75  by  2  from  the  Strand  Theatre,  New 
Orleans,  carries  a  pretty  heavy  load  of  copy 
for  a  space  little  more  than  a  double  five, 
and  it  would  have  ridden  better  had  the  bold 
face  been  discarded  in  favor  of  a  regular 


A  First  National  Release 

TOO  HEAVY 

Roman  in  six  and  eight  point.  It  takes  nerve, 
perhaps  to  use  Roman  in  a  display  advertise- 
ment, but  bold  face  is  too  heavy  for  the 
contracted  space  and  a  lighter  face  would 
have  been  very  much  easier  to  read.  The 
silhouette  and  the  reverse  title  could  have 
been  looked  to  for  the  display,  and  with  light 
Roman  instead  of  bold,  these  would  have 
been  more  prominent.  The  artist  uses  a  min- 
imum of  hand  work,  lettering  only  where 
he  cannot  well  use  type,  and  he  has  done 


STHftND 


Now! 


It  Has  Come  at  Last  ' 

YOUR  IDEAL  SCREEN 
ENTERTAINMENT 

And  You  Will  Stt— 


A  Thief  In 


AILEEN  P  FUN  CLE      -      RONALD  COLMAN      —      DORIS  KENYON 


A  First  National  Release 

THE  BEST  SHAPED  AD  TO  DISPLAY  THE  LONG  TITLE 


J 


August  8,  1925 


MOVING    PICTURE  WORLD 


637 


his  part  well,  but  whoever  marked  the  type 
did  not  realize  the  value  of  contrast.  You 
don't  put  a  red  letter  against  a  red  ground 
to  get  contrast.  You  use.  a  yellow  ground, 
if  you  do  not  use  white.  It  is  the  same 
idea  here.  A  heavy  frame  and  title  slug 
does  not  gain  contrast  from  heavy  letters, 
even  though  those  letters,  be  small. 


Plays  Up  Locale 

in  Denver  Space 

Because  some  of  the  scenes  in  Let  'Er 
Buck  were  made  at  the  Pendleton  Round-up, 
the  Rodeo  classic  of  the  west,  the  American 
Theatre,  Denver,  plays  this  up  strongly  both 
in  type  and  the  hand  lettered  cut.    The  cut 


AMERICA- 


A.  Universal  Release 

PLAYING  UP  THE  RODEO 

is  from  the  press  book,  and  is  used  without 
change,  though  mortising  the  lower  space  and 
setting  the  same  statement  in  type  would 
have  given  added  value.  Realizing  that  this 
hand  lettered  stuff  will  not  show  up  well,  the 
house  repeats  in  a  type  bank  in  the  upper 
left  hand  corner.  The  drawing  is  much  bet- 
ter than  a  halftone  would  have  been.  There 
is  strength  to  the  sketch  that  no  halftone 
possesses,  for  there  is  more  contrast  in  the 
strong  blacks  and  whites  than  in  the  more 
uniform  graduations  of  the  halftone  and  the 
cut  is  better  fitted  to  this  type  of  story. 


Plenty  of  Sales 

in  Small  Single 

This  advertisement  from  the  Kinema,  Salt 
Lake  City,  is  original  size,  a  three  inch  single. 
It  gets  plenty  of  display,  three  sales  lines,  two 
stars  and  a  "now  playing"  in  that  space.  You 
could  ask  no  more  from  twelve  inches  instead 
of  three.  Much  of  the  display  value  in  this 
comes  from  the  white  above  and  below  the 
title,  due  in  part  to  the  oversize  5  to  the  left, 
his  part  well,  but  whoever  marked  the  type 
did  not  realize  the  value  of  contrast.  You 
don't  put  a  red  letter  against  a  red  ground 
but  in  default  of  a  figure  or  large  initial  the 
space  could  be  used,  through  proportioning. 


The  main  point  is  that  there  is  nothing  to 
detract  from  the  title,  and  so  this  commands 
attention.  This  is  the  essence  of  the  good 
small  ad.    Only  one  attractor  line  and  some 


E 


KIMEMA 


NOW  PLAYING 


A  plcturs  of  high  speed  civilization, 
youth,  beauty,  gaiety  and  pleasure, 
where  lights  burn  brightest. 

Featured  Players — 

NORMAN  KERRY 
MARY .  "pHILBIN 

A  Universal  Release 

ONLY  THREE  INCHES 

white  space  will  put  over  a  three  or  even  a 
two  to  good  effect,  where  a  too  heavy  larger 
display  will  be  just  a  blur  without  distinction. 


Builds  Qood  Space 
Around  a  Book  Cut 

This  three  nines,  the  ideal  proportioning, 
from  the  America  Theatre,  Denver,  on  Fifth 
Avenue  Models,  is  mostly  a  plan  book  cut, 
but  the  circle  has  been  notched  to  let  in  the 
announcement  of  an  "in  person"  style  show. 

A  Powerful  Film 

uut 

Fashion  Show  Combined  ■ 

Th«  !■""* "  maty  of  a  ImUob  mod*\  •  lifs  fit- 
tnmqulr  told  1b  fr*pMo  ItUB,  md- 

■  n«i  Mmeu  tad  tUborsta  Tublm  Ban* 


MRU  ■->'*  ■  v^iwji  a 

ERICA* 


A  Universal  Release 

USING  A  PLAN  BOOK  CUT 


The  rest  has  been  put 
mitted,  and  it  looks  a 
are  so  few  long  lines 
better  than  it  would 
banks.  In  the  circle 
a  little  from'  the  title, 
feet  is  excellent  and 
welL 


in  wherever  space  per- 
bit  crowded,  but  there 
that  the  effect  is  much 
have  been  with  longer 
the  star  names  detract 
but  in  general  the  ef- 
the  cut  works  in  very 


Qets  Big  Display 

in  His  Two  Fives 

Here's  another  Cliff  Lewis  ad  from  the 
Strand  Theatre,  Syracuse,  in  which  a  two 
fives  tells  all  that  a  three  or  four  tens  could, 
and  at  a  smaller  cost.  Cliff  has  packed  an 
unusual  amount  of  copy  in  this  ten  inch  space, 
but  with  six  point  readers  he  gets  ample 
display  for  the  stars  in  a  twelve  point,  and 


■11  Mir   world  I 


pholographril 


RONALD 

COLMAN 


BLANCHE 


SWEET 


BOBBY  VERNON  in  "Don  t  Pinch 


r.MOTII  i  I;  -     I>AY  PRESENTATION 
FrHturlac  JACKIE  SHANNON,  popu  I 
ssssrar  """"" m"""" 
A   T  Id  It  l  T  t    TO  A  ll  MOTHERS 


A  First  National  Release 

AN  EFFECTIVE  TWO  FIVES 

if  you  can  get  display  in  that  size,  it  is  fool- 
ish to  use  a  thirty-six.  Even  Cliff  does  not 
get  as  much  into  a  space  this  size  as  a  rule, 
though  he  is  one  of  the  best  little  type- 
packers  in  the  game.  He  tells  a  lot  and  yet 
the  space  never  seems  to  be  crowded.  Look 
this  over  and  see  what  you  can  do.  If  you 
can  do  as  well,  please  send  it  in. 


Qave  Prize  Tickets 
to  Want  Ad  Writers 

With  the  idea  of  training  the  public  in  the 
uses  of  want  ads,  the  Syracuse  Herald  has 
been  running  a  series  of  contests  for  the  best 
written  ads.  It  was  not  required  that  these 
advertisements  be  inserted  in  the  paper.  The 
idea  was  not  to  get  immediate  revenue,  but 
to  put  over  the  idea. 

Each  day  a  picture  was  shown,  and  an 
advertisement  had  to  be  written  around  the 
picture.  One  day  it  was  a  furnished  room 
for  rent,  another  dealt  with  the  disposal  of 
old  furniture  while  a  third  called  for  an 
advertisement  for  a  position  as  stenographer. 

Each  day  an  outline  of  how  to  frame  the 
advertisement  was  given,  varying  with  the 
subject. 

The  prizes  were  $5,  $3  and  $2  in  cash  and 
twenty  theatre  tickets,  the  latter  supplied 
by  the  Strand  Theatre,  in  return  for  men- 
tion in  the  papers  announcements,  and  be- 
cause Cliff  Lewis,  publicity  winner  for  the 
tion  in  the  paper's  announcements,  and  be- 
left  out  of  any  of  the  Herald's  stunts. 

The  idea  seems  to  be  copyrighted,  but 
there  can  be  no  copyright  on  an  educational 
campaign  for  better  written  advertisements, 
and  you  may  be  able  to  interest  your  local 
paper  if  you  have  worked  the  old  classified 
schemes  to  a  finish. 


Your  patrons  like  pictures  but  it  takes 
more  than  a  cut  to  sell  your  titles. 


The  First  Run 


PRESENTATIONS 


PROLOGUES      -  MUSIC 


Edited  by  Colby  Harriman 

News,  Comments  of  the  Week  and  Quide  to  New  Material 


EVOLUTION  IN  PRACTICE 

EVOLUTION  means  Progress.  It 
means  advancement  and  devel- 
opment. The  motion  picture  in- 
dustry itself  is  a  sufficient  example. 
We  believe  in  progress,  in  listening  to 
the  other  fellow's  idea  provided  it  is 
a  step  ahead,  and  we  know  by  co- 
operating and  giving  the  other  fellow 
what  he  wants  which  will  help  him  in 
his  work,  we  are  in  the  line  of  the  pro- 
gressives. This  is  true  of  our  Depart- 
ment. We  are  inaugurating  a  ■  few 
features  this  week  which  we  will  add 
to  the  service  we  are  already  render- 
ing the  First  Run  managers  and  pro- 
ducers. This  page  will  be  devoted  to 
lews,  comments,  personalities,  market 
suggestions,  tips  on  new  ideas  and 
equipment  and  other  information 
which  we  find  worthy  of  passing 
along. 


BON  VOYAGE  "S.  L." 

IT  it  with  a  note  of  regret  to  learn 
that  "Roxy"  leaves  the  Capitol 
jefore  the  first  of  the  year,  but  this 
,veek  marks  his  farewell.  It  seems 
hat  Rothafel  and  the  Capitol  Theatre, 
\'ew  York  City,  are  synonymous. 
During  his  five  years  as  presentation 
lirector  he  has  contributed  vitally  to 
he  advancement  of  this  art.  Within 
mother  year  he  will  be  in  his  own 
heatre,  and  possibly  at  the  head  of 
i  chain  of  New  York  theatres.  We 
tave  every  reason  to  expect  that  dur- 
ng  the  year  in  which  he  will  be  at 
iberty  to  travel  and  develop  new 
deas,  that  his  programs  will  mark  a 
lew  era  in  the  presentation  art,  be- 
ause  he  is  a  developer  of  new  ideas 
.nd  has  the  ability  to  sell  them  to  the 
uiblic. 


TAGE  FOR  "ROOKIE  MANAGERS" 

[T  has  been  announced  that  one  of 
the  features  in  connection  with 
he  activities  of  Paramount's  theatre 
managers  training  school,  will  be  a 
ully  equipped  stage  in  which  the 
oung  managers-to-be  will  be  intro- 
uced  in  the  mysteries,  tricks,  limita- 
ions  and  possibilities  of  the  area  in 
/hich  prologues,  presentations  and 
ther  stage  features  are  presented, 
"he  stage  is  to  be  installed  on  the 
fth  floor  of  Loew's  New  York 
heatre  building 


RIVOLI  RADIO  WEEK 

A PROGRAM  novelty  marks  Radio 
Week  now  current  at  the  Rivoli 
Theatre, 'New  York  City.  Dr.  Riesen- 
feld  arranged  a  program  of  particular 
interest  to  radio  listeners,  which  in- 
cluded the  jazz  orchestra  at  the 
theatre  and  augmented  by  the  per- 
sonal appearance  of  many  microphone 
favorites.  The  announcers  who  ap- 
peared are,  Joe  Barnet  of  WOR  on 
Monday  evening ;  Thos.  Cowan  of 
WNYC,  Tuesday;  "Bugs"  Baer  on 
Wednesday ;  Major  Andrew  White  on 
Thursday;  Niles  T.  Grantland  on  Fri- 
dav. 


PLUNKETT  PREPARES  SPECIALS 

WITH  a  galaxy  of  the  leading 
pictures  booked  for  the  new 
season  at  the  Mark  Strand  Theatre, 
New  York  City,  Joseph  Plunkett  has 
announced  that  he  has  several  spec- 
tacular presentation  features  in  the 
course  of  preparation  to  accompany 
the  various  featured  pictures.  Mr. 
Plunett's  prologue-presentations  for 
"The  Sainted  Devil,"  "Monsieur  Beau- 
caire,"  and  "The  Swan"  are  still  the 
talk  of  patrons,  and  with  the  present 
program  as  outlined  for  next  season 
these  excellent  productions  and  evi- 
dences of  good  showmanship  will  be 
surpassed. 


FLAME-PROOF  SATINE 

WE  have  learned  that  a  reputable 
firm  that  specializes  in  theatri- 
cal fabrics  have  developed  a  special 
processed  flame-proof  satine  for  scenic 
purposes  with  the  luster  retained. 
This  material  can  be  had  in  all  the 
leading  shades.  This  prepared  material 
should  be  popular  as  heretofore  it  has 
been  found  that  the  luster  of  satine  is 
lost  after  flameproofing. 


LUMINOUS  PAINT  OFFER 

ANOTHER  firm  has  made  us  an 
offer  of  luminous  paint.  Four 
ounces  of  assorted  colors  can  be  pur- 
chased for  ten  dollars.  The  paint  can 
be  applied  to  beaver  board  surfaces 
and  painted  in  flower  designs  which 
are  effective  on  dark  backgrounds 
when  the  vi-lite  effects  are  used. 


U.  F.  A.'S  PRESENTATIONS 

ALEXANDER  OUMANSKY,  who 
was  identified  with  the  Capitol 
Theatre,  New  York  City,  for  more 
than  three  years  as  its  ballet  master, 
and  more  recently  in  a  similar  capa- 
city at  the  Famous  Players  houses  in 
Los  Angeles,  has  been  engaged  by 
U.  F.  A.  of  Germany  as  production 
manager.  Mr.  Oumansky  will  sail 
shortly  for  Berlin,  where  he  will  have 
charge  of  the  presentations  at  the 
leading  motion  picture  theatres  in 
Germany.  It  is  his  plan  to  cooperate 
with  the  German  film  interests  in  their 
endeavor  to  introduce  into  presenta- 
tions the  artistic  quality  that  now  pre- 
vails in  the  United  States.  In  a  sense, 
he  will  be  a  pioneer  in  this  work  and 
his  efforts  will  be  viewed  with  great 
interest  by  motion  picture  theatre 
managers  and  producers  both  here 
and  abroad. 


SILKOLETTE 

A FABRIC  which  will  prove  popu- 
lar is  named  Silkolette  and  is  an 
Oriental  pattern  about  nine  inches  in 
width,  picturing  an  Oriental  scene  of 
various  types.  The  figures,  scene  and 
characters  are  engraved  in  gold  on  a 
background  of  lustrous  satine  which 
has  the  appearance  of  heavy  satine. 
It  can  be  secured  in  any  desired  color, 
being  particularly  effective  in  jade  or 
black,  with  the  gold  engraving.  This 
fabric  can  be  used  for  costumes,  drapes 
or  hangings,  and  costs  One  Dollar  a 
yard  with  a  width  of  36  inches.  Sample 
sent  on  request. 


STAGE  SET  MADE  OF 
CREPE  PAPER 

AN  interesting  experiment  is  being 
made  by  Max  Manne,  director  of 
effects  at  the  Rialto  Theatre,  this 
week,  who  has  created  an  entire  stage 
setting  in  crepe  paper.  The  imitation 
of  painting  is  so  well  done  that  it  is 
almost  impossible  to  detect.  Mr. 
Manne  originated  the  idea  and  is 
enthusiastic  over  the  fact  that  Manag- 
ing Director  Riesenfeld  was  himself 
deceived.  The  setting  in  question  is 
used  in  connection  with  one  of  the 
Classical  Jazz  specialties  and  is  a 
source  of  interest  to  New  York's  scenic 
artists. 


August  8,  1925 


MOVING    PICTURE  WORLD 


639 


A  Moving  Picture  World  Presentation 


Complete  working  plans  of  the  presentation  suggested  herewith,  including  blueprints,  color  charts,  costume  plates, 
music  cue  sheets,  and  other  necessary  information,  are  prepared  for  each  subject.  The  folios  are  available  for 
IMMEDIATE  DELIVERY  without  charge  to  any  producer  or  exhibitor  engaged  in  actual  production  work,  and  desiring 
to  avail  himself  of  the  Colby  Harriman  suggestions. 


"RECOLLECTIONS" 
Haunting  Memories  of  Old  Melodies 
A  Moving  Picture  World  Presentation 
Devised  by  Colby  Harriman 


THERE  arc  so  many  good  musical  com- 
positions which  dominated  the  seasons 
in  the  past  and  left  an  indelible  mem- 
ory. With  a  suggestion  such  as  we  are  offer- 
ing this  week  we  feel  confident  that  the  pro-  • 
ducers  will  receive  a  surprise  at  the  cordial 
reception  given  the  presentation  of  some  of  the 
songs  from  musical  comedies  or  the  popular 
songs  of  yesterday. 

The  effect  which  lends  a  novelty  to  this  sug- 
gestion is  one  which  is  simple  to  construct,  yet 
gives  a  logical  reason  for  the  introduction  of 
various  singers  or  dancers  dressed  in  the  cos- 
tumes of  the  character  or  singer  related  to  the 
particular  song.  The  routine,  which  is  simple, 
depends  entirely  upon  the  various  song  num- 
bers. 

At  the  rise  can  be  seen  the  form  of  an  old 
musician  seated  at  a  piano,  the  pianist  and  the 
instrument  in  bold  silhouette  against  a  large 
window.  The  lighting  treatment  suggested 
herein  is  generally  subdued  and  as  the  intro- 
duction of  a  song  is  played  by  the  musician 
a  character  is  suddenly  revealed  standing  on 
the  cover  of  the  piano,  and  as  the  song  begins 
comes  down  invisible  steps  to  the  stage,  renders 
the  song  with  the  attendant  action  and  disap- 
pears in  the  hazy  recesses  right  or  left. 

The  entire  setting  is  simple  to  construct,  and 
its  beauty  rests  greatly  upon  a  correct  manipu- 
lation qf  the  lighting  equipment,  and  the  grad- 
ual ascendancy  in  the  popularity  of  the  num- 
bers. Three  or  four  numbers  will  be  suffi- 
cient. One  of  the  numbers  could  be  a  duet 
with  a  dance  specialty.  One  could  represent  a 
well-known  character  of  the  yesterdays.  The 
last  character  might  use  a  group  of  songs 
which  could  be  put  over  in  such  a  way  as  to 
end  the  act  with  the  audience  joining  in  the 
choruses.  One  will  be  surprised  at  the  readi- 
ness with  which  audiences  the  country  over 
join  in  singing  the  old  favorites  which  domi- 
nated the  musical  shows  a  few  years  ago. 

Ground  Plan — Fig.  2 

A  platform  wide  and  long  enough  to  hold 
grand  piano  and  still  permit  sufficient  space  to 
give  the  effect  of  a  music  room  should  be 
placed  at  center  of  the  downstage  and  flush 
with  the  velvet  curtains  hung  in  one  used  to 
carry  off  from  the  opening.  Three  steps  should 
be  placed  leading  from  the  platform  to  the 
stage.  At  the  opposite  side  of  the  platform  a 
large  window  running  the  entire  height  of  the 
opening  should  occupy  at  least  a  third  of  the 
area.  Two  black  plush  legs  can  be  used  to 
mask  and  carry  off,  the  sides  of  the  plush  ad- 
joining the  window  caught  back  at  the  bottom 
in  a  drape  effect.  A  black  plush  leg  tied  to  a 
eye  arm  and  attached  to  the  battan  holding 
the  black  plush  legs  at  the  upstage  side  of  the 
platform  should  be  placed  at  the  right  end  of 
the  platform;  at  the  left  end  it  is  suggested 


""Plush 


® 


640 


MOVING    PICTURE  WORLD 


August  8,  1925 


a  flat  piece  with  a  flipper  running  on  stage  as 
indicated  should  be  placed  and  covered  with  black 
plush.  This  can  be  hung  if  desired,  although 
a  flipper  will  be  necessary  to  mask  the  opening 
and  eliminate  the  visibility  of  such  an  opening 
from  the  opening.  Between  the  flipper  and  the 
left  plush  leg  a  runway  attached  to  a  platform 
off  stage  at  left  should  come  on  a  direct  line 
with  the  end  of  the  grand  piano,  and  narrow 
steps  leading  from  the  platform  to  the  floor. 
This  should  all  be  covered  with  black  plush,  a 
heavy  plush  throw  being  used  over  the  end  of 
the  piano.  A  tab  sky  drop  can  be  used  as  a 
back  for  the  window.  A  gauze  should  be 
hung  in  folds  over  the  window,  which  will 
soften  the  outline  of  the  framework  and  per- 
mit a  softer  tone  from  the  background.  Two 
gauze  legs  hung  right  and  left  in  the  opening 
directly  back  of  the  plush  returns  hung  down 
in  one — they  should  be  brought  on  to  a  direct 
line  parallel  to  the  window.  This  will  permit 
a  hazy  effect  to  be  achieved.  At  the  rise  a 
very  good  effect  may  be  had  by  having  the 
gauze  cover  the  entire  opening,  and  as  the 
lights  are  brought  up  the  gauze  gradually 
drawn  apart  until  they  reach  a  given  line  leav- 
ing the  open  space  whereby  the  musician  will 
be  visible.  The  various  characters  coming 
downstage  enter  through  the  gauze  opening 
down  the  steps  and  work  in  one. 

Construction  Data 

Fig.  3  is  an  elevation  sketch  showing  the 
arrangement  of  the  platform  leading  to  the 
piano,  and  the  steps  (IV)  leading  to  the  plat- 
form (III)  to  the  stage.  It  is  suggested  that 
this  be  constructed  about  2  ft.  wide  and  high 
enough  to  be  on  a  level  with  the  top  of  the 
piano ;  the  steps  can  be  the  same  width.  Cov- 
tring  the  platform  and  steps  with  black  plush 
will  render  them  invisible  from  the  audience 
as  this  corner  of  the  stage  must  be  in  shadows. 
The  plush  leg  at  left  (I)  must  be  hung  on  a 
straight  line  and  running  off  sufficiently  to 
mask  the  opening  between  this  leg  and  the 
flipper.  The  flat  with  flipper  (II)  is  placed 
directly  in  front  of  the  runway  so  that  charac- 
ters entering  appear  through  an  invisible  open- 
ing. The  window  opposite  can  be  constructed 
of  lathe  or  narrow  strips  for  the  framework 
and  strips  of  wide  tape  can  be  used  to  form 
the  various  pane  outlines. 


PRODUCERS! 

ATTENTION! 

Each  week  we  are  running 
valuable  information  on  new 
materials,  equipment  and 
other  valuable  aid. 

Let  us  help  you  save 
money  and  cut  down  your 

costs. 


Scenic  and  Lighting  Treatment 

The  entire  setting  is  dominated  by  shadows 
and  a  manipulation  of  the  lighting  equipment 
to  highlight  certain  zones  of  the  set.  Use 
black  plush  for  the  entire  treatment  in  the  al- 
cove. The  window  frame  should  be  painted 
dark  brown.  Red  plush  can  be  used  down  in 
one  as  the  returns.  The  platform  should  be 
painted  dark  brown  with  a  dark  rug  placed 
upon  it ;  the  steps  should  be  painted  dark  with 
a  runner  rug  thrown  across  the  center.  The 
backing  should  be  painted  light  blue  with  a 
deeper  blue  and  green  for  stipling.  Use  deep 
blue  or  green  transparencies.  At  the  rise  the 
blue  foots  and  first  borders  are  brought  up 
about  half  way.  A  green  strip  on  the  stage 
floor  back  of  the  window  set  to  tone  the  bot- 
tom of  the  backing  with  the  blue  borders  on 
to  flood  the  top  of  the  backing  and  blend  with 
the  green  from  below  are  brought  on  grad- 
ually as  the  blues  are  brought  in  on  the  fore- 
ground. As  the  gauze  opens  at  center  a  spot 
hung  on  a  battan  in  two  highlights  the  surface 


of  the  chandelier  hung  center  and  also  out- 
lines the  head  and  shoulders  of  the  pianist, 
seated  at  the  piano  at  center.  This  should  be 
in  amber.  Spots  should  be  placed  down  in 
one  right  and  left  to  highlight  the  folds  of 
the  returns  and  also  outline  the  furniture 
placed  to  dress.  It  is  suggested  that  red  from 
left  blend  with  a  deep  blue  from  right.  Two 
spots  should  be  set  down  in  one  to  be  brought 
on  and  off  as  the  various  characters  appear  and 
work.  The  amber  mediums  masked  down  to 
eliminate  any  spill  light  on  the  returns  and  to 
be  wide  enough  to  cover  an  area  permitting 
freedom  of  action  to  the  artist.  A  spot  should 
be  placed  directly  over  the  runway  which  leads 
from  left  to  the  corner  of  the  piano  and  this 
should  be  controlled  with  a  dimmer.  It  should 
be  set  so  that  the  characters  standing  on  the 
cover  of  the  piano  will  be  highlighted,  and  it 
should  be  angled  to  spill  on  the  downstage 
side  of  the  steps  and  not  on  the  stairway  or 
the  platform,  in  order  to  give  the  illusion  of 
the  character  walking  down  an  invisible  stair- 
way; in  other  words,  a  suspension  effect.  The 
chandelier  should  be  toned  orange  amber  at 
the  base  with  a  deep  blue  green  at  the  top.  The 
chandelier  can  be  constructed  as  indicated  in 
Fig.  4.  The  top  should  be  two  large  hoops 
covered  with  muslin,  the  surface  covered  with 
strands  of  tinsel ;  the  pendant  portion  of  the 
chandelier  can  be  a  muslin  bag,  the  top  of 
which  can  be  attached  to  the  lower  hoop,  the 
surface  covered  with  silver  spangles,  the  small 
discs  which  can  be  sewn  to  the  muslin.  The 
bag  is  covered  with  a  circlet  of  tinsel  and 
tipped  with  a  large  tinsel-covered  ball  upon 
which  are  sewn  spangles.  A  very  inexpensive 
chandelier  and  the  spangles  and  tinsel  making 
it  as  effective  as  though  crystals  were  used. 

Costumei 

The  pianist  should  be  dressed  in  dark  clothes 
and  wearing  a  gray  wig.  It  is  suggested  that  if 
the  make-up  resemble  one  of  the  old  music- 
masters  it  would  be  suitable.  Costumes  of  the 
various  singers  depend,  of  course,  upon  the 
numbers  selected,  but  they  should  be  colorful 
and  if  a  character  from  a  play  is  used,  such 
as  "The  Yama  Yama  Girl"  or  "The  Merry 
Widow,"  the  costumes  should  "be  as  worn  in 
the  play,  and  if  it  is  to  be  a  period  such  as 
the  early  90"s  the  costumes  should  correspond. 


NOTE:  A  series  of  weekly  reviews  on  valuable 
books  for  producers  and  musical  directors.  We  shall 
be  glad  to  put  you  in  touch  with  the  publishers  of  these 
excellent  aids. — Harriman. 


ENCYCLOPEDIA  OF  MUSIC  FOR  PICTURES  by 
Erno  Rapee,  is  one  book  which  should  be  in  the  possession 
of  every  musical  director  engaged  in  motion  picture  theatre 
work — presentations  or  scoring  of  pictures.  We  were 
amazed  as  we  have  looked  thru  the  book,  noted  its  prac- 
tical form,  and  found  that  at  last  something  had  been  com- 
piled to  be  of  the  utmost  value  in  the  work  of  the  musical 
director. 

Mr.  Rapee,  who  is  one  of  the  leading  musical  directors  in 
the  motion  picture  business,  has  spent  over  three  years 
of  untiring  efforts  in  association  with  the  publishers  to 
arrive  at  a  point  permitting  the  publication  of  the  book. 
It  is  complete  in  every  detail,  and  is  a  "Webster,"  a  refer- 
ence book,  to  the  musical  profession.  No  matter  what  the 
subject  or  the  character  of  the  scene  may  happen  to  be, 
this  book  will  offer  a  suggestion  for  the  selection  to  be 
used  to  lend  a  musical  background. 


The  arrangement  of  the  book  is  very  well  done,  making 
it  simple  to  use.  If  you  desire  music  for  bird  scenes,  look 
up  the  heading,  "birds" ;  if  you  have  a  sea  picture,  look  under 
"sea  music,"  "nautical."  In  fact,  it  would  be  difficult  to 
conceive  of  general  things  which  might  happen  on  the 
screen  for  which  a  multitude  of  compositions  suitable  for 
that  particular  purpose  have  not  been  mentioned. 

The  title  of  every  musical  number  is  accompanied  by 
the  name  of  the  composer  and  its  publisher.  Over  ten 
thousand  compositions  have  been  classified  under  over  five 
hundred  atmospheric  headings  with  hundreds  of  subdivi- 
sions and  explanations.  After  every  classification,  addi- 
tional space  has  been  allotted  for  the  purpose  of  enabling 
the  musician  to  add  new  works  or  permit  him  to  reclassify 
such  compositions  he  desires.  Another  important  feature 
is  a  space  noted  with  dotted  lines  preceding  the  title  of  each 
composition  for  the  purpose  of  enabling  the  musician  to 
check  the  numbers  contained  in  his  own  Library  or  proba- 
bly mark  his  Library  number  into  the  book. 

We  earnestly  recommend  the  purchase  of  this  book. 
The  cost  is  Eight  Dollars  but  its  value  is  far  in  advance  of 
its  cost.  We  congratulate  Mr.  Rapee  and  his  publishers. 
This  book  is  really  worth  while. 


August  8,  1925 


MOVING   PICTURE  WORLD 


641 


Big  First  Run  Presentations 


CAPITOL  THEATRE 
New  York  City 


Featured  Picture:   "Never  The  Twain  Shall 
Meet"  (Metro-Goldwyn-Mayer) 

Music  Features 

Overture  "William  Tell"  by  Rossini.  Um- 
berto  Corrado,  First  Trombone  player  with 
Capitol  Grand  Orchestra  renders  "Thoughts 
of  Love,"  Pryor. 

Presentations  include  two  features  : 

1.  Caroline  Andrews 

This  singer  renders  the  "Shadow  Song" 
from  "Dinorah"  by  Meyerbeer.  The  set  con- 
sists of  a  cut  wood  drop  hung  in  two  repre- 
senting the  trunks  of  large  trees  in  a  forest. 
A  foilage  border  cut  and  draped  in  folds  is 
hung  in  one.  A  black  plush  is  used  for  back- 
ground. Green  flood  used  on  entire  set  high- 
lighting foliage  border;  red  and  blue  from 
sides  blending  to  form  a  purple  tone,  high- 
light the  cut  drop.  Light  green  from  spots 
right  and  left  in  one  highlight  the  singer  who 
appears  dressed  in  characteristic  costume  of 
the  opera. 

2.  Ballet  Divertissements 

(a)  Doris  Niles  and  Capitol  Ballet  Corps 
in  "Polish  Dance."  The  set  is  a  repeat  num- 
ber using  the  cut  drop  of  a  large  flowering 
tree  with  trunk  at  center,  the  branches  of 
the  tree  extending  right  and  left  to  cover  bal- 
ance of  drop.  Pink  flowers  are  on  the  tree, 
a  ground  row  used  to  mask.  Sky  drop  for 
backing.  Amber  foots  and  canary  floods  used 
on  dancers  who  appear  dressed  in  Polish 
peasant  costumes.  Amber,  rose  and  greens 
from  the  sides  tone  the  drop  with  the  sky 
drop  being  toned  blue  at  the  base  descend- 
ing to  pink. 

(b)  "Dance  Vanite."  Gambarelli  appears  in 
a  charming  number.  The  set  is  an  interior 
representing  a  boudoir  with  highly  decorative 
treatment.  A  black  plush  background  with  a 
large  Colonial  window  placed  at  center  draped 
with  gauze,  a  doorway  in  the  window  leading 
out  to  a  balcony  noted  with  a  low  balustrade. 
A  chaise  longue  at  right  center  covered  with 
white  silk  drapery  with  tinsel  trimmings,  and 
two  larger  circular  cushions,  one  at  the  head 
and  one  at  the  foot  of  the  chaise  longue.  At 
the  left  a  dressing  table  with  accompanying 
furniture  is  given  a  backing  of  white  Em- 
pire drapings,  the  draperies  running  from  a 
large  rosette  on  the  drop  with  two  sweeping 
streamers  fastened  back  of  the  dressing  table. 
A  large  vase  of  pink  flowers  is  up  right  cen- 
ter back  of  the  longue.  An  arched  border  cut 
from  transparency  with  two  3/4  legs  is  hung 
in  one.  This  is  toned  green.  The  set  is  flooded 
amber  with  red  foots  brought  in.  The  sky 
backing  for  the  window  is  toned  blue  at  the 
base  descending  to  green.  Light  amber  spot 
is  used  on  the  dancer. 

(c)  "Gallop."  The  Capitol  Ballet  Corps 
dressed  in  short  red  costumes  appear  before 
the  silver  cutains  which  are  flooded  green  and 
tinted  canary,  blue  and  rose  from  the  sides 
highlight  the  folds  of  the  curtains.  Amber 
foots  used  on  the  dancers  in  one.  Gambarelli 
enters  for  the  finale  dressed  in  white. 


MARK  STRAND  THEATRE 
New  York  City 


Featured  Picture:   "The  Half-way  Girl" 
(First  National) 

Music  Features 

Overture  "Carneval,"  by  Dvorak. 
Presentations  include  two  features. 

1.  "Melodie" 

A  cut  drop  with  sapling  birch  trees,  light 
trunks  and  yellow  and  brown  foliage  is  hung 
in  one  over  light  blue  transparency  which  is 
tinted  rose  at  the  base.  A  blue  flood  tones 
the  drop  and  upper  part  of  transparency. 
Black  plush  for  backing.  Two  singers,  dressed 
in  1860  costumes,  enter  and  sing  "Song  of 
Songs,"  Moya.  As  they  exit  the  red  foots 
and  blue  flood  are  dimmed  down  as  the  lights 
back  of  the  transparency  are  brought  up  re- 
vealing Klemova  and  Daks  dressed  in  white 
ballet  costumes  rendering  an  interpretation 
of  "Valse"  by  Chopin.  White  spots  from  right 
and  left  highlight  the  dancers  who  work  in 
two.  The  foreground  is  in  silhouette,  the 
black  plush  used  for  the  backing.  At  the  end 
of  the  dance  the  lights  are  dimmed  back  of 
the  transparency  as  the  lights  are  brought  up 
on  the  foreground  on  singers  entering  for  the 
finale. 

2.  "Mound  City  Blue  Blowers" 

This  popular  quartette  of  musicians  re- 
turns after  successes  in  England. 

The  set  represents  the  backyard  of  a  tene- 
ment district.  Set  buildings  are  placed  right 
and  left  constructed  out  of  flats  set  at  angles. 
Buildings  are  painted  to  represent  red  bricks. 
Two  tiers  of  fire  escapes  are  attached  to  the 
flats  on  both  buildings.  A  high  planked  fence 
with  uneven  top  is  placed  up  stage,  the  ends 
adjoining  the  set  buildings  right  and  left, 
the  fence  is  painted  brown.  Two  clothes  lines 
run  from  fire  escapes  at  left  to  right  upon 
which  are  hung  various  garments.  The  sky 
backing  used.  Four  members  of  the  Quar- 
tette dressed  as  bowery  types  sit  on  crude 
stools  down  in  one.  They  work  in  a  white 
spot.  The  set  is  subdued  in  tones  of  amber 
with  deep  blue  from  borders  and  strips  back 
of  the  fence  on  the  sky  backing.  At  the  con- 
clusion of  their  group  of  numbers  two  danc- 
ers dressed  in  bowery  costumes  enter  and  do 
a  "Tintype  Classic"  which  is  some  clever 
acrobatic  dancing.  White  spots  from  the 
sides  are  brought  in  on  the  dancers  during 
their  number. 

Prologue 

Joseph  Plunkett's  prologue  fo  the  featured 
picture  introduces  Edward  Albano  in  a  selec- 
tion not  programmed. 

The  set  represents  a  part  of  a  wharf  below 
a  bridge  or  super-structure.  A  quarter  arc 
with  the  base  at  left  forms  the  opening.  A 
spile  left  of  center  protruding  over  a  row 
set  to  represent  the  edge  of  the  pier.  A  set 
piece  cut  to  represent  the  end  of  a  scow  is  at 
extereme  left,  the  end  protruding  from  the 
base  of  the  arch,  a  rope  being  attached  at 


the  point  of  the  scow  running  to  the  spile. 
A  blue  sky  backing  is  used.  The  singer  is 
highlighted  with  amber  from  right.  The  set 
is  subdued  in  tone. 


RIALTO  THEATRE 
New  York  City 


Featured  Picture:  "The  Ranger  of  the  Big 
Pines"  (Vitagraph) 

Music 

Rialto  Orchestra  under  the  direction  of 
Willy  Stahl,  renders  Overture,  "If  I  Were 
King,"  Adolph  Adams. 

Riesenfeld's  Classical  Jazz,  supplemented 
by  the  Rialto  orchestra  presents  a  pleasing 
series  of  song  and  dance  numbers  so  blended 
together  as  to  constitute  a  continuous  per- 
formance. Beginning  with  a  screen  announce- 
ment of  the  program  and  the  Rialto  orches- 
tra playing  the  introduction  of  the  first  num- 
ber Mr.  Frank  Cornwell,  seated  in  wicker 
chair  beside  a  bamboo  table  upon  which  is  a 
shaded  lamp  shedding  a  rosy  glow  (from  rose 
cross  spots  on  balcony  breast)  the  setting  is 
upon  a  raised  platform  on  left  of  'orchestra 
while  the  Jazz  band  occupies  a  similar  place 
on  the  right  of  orchestra.  The  melody  of  the 
song  numbers  were  all  carried  by  the  orches- 
tra :  "Girls  of  My  Dreams,"  is  the  series. 

1.  "Tulip  Time  in  Holland."  The  little 
Dutch  Girl.  As  the  song  reaches  the  chorus 
the  curtains  part  and  a  girl  appears  in  a 
white  spot,  dressed  in  the  native  costume  of 
Holland.  The  backing  in  two  is  the  soft 
velvet  folds  of  the  screen  curtain,  lighted 
foots  and  proscenium  sides  and  top,  soft  blues 
and  from  sides  and  top  in  second  there  is 
green,  high  lighting  the  drop.  The  girl  does  a 
Holland  "coax  me"  dance  to  the  singer  as  a 
finish  for  this  number,  going  back  to  first 
position  in  spot,  which  dims  out  for  second 
song. 

2  "Mary,  You're  Little  Bit  Old  Fashioned." 
The  Country  Lass.  As  song  begins,  a  girl 
dressed  in  costume  of  the  hoop  skirt  period, 
is  revealed  in  white  spot  does  dainty  dance 
to  chorus  for  finish  and  closes  as  first  num- 
ber. 

3  "Madelon."  French  Girl.  This  number 
treated  in  same  manner  with  dancer  dressed 
in  very  full  skirt,  permitting  the  graceful  ex- 
ecution of  a  type  dance  of  a  few  years  ago. 
The  dancer  working  direct  to  the  singer  most 
of  the  time.  This  closed  in  the  spot  on  dim- 
mers. 

4.  "Venetian  Moon."  Gianina.  In  this  num- 
ber the  singer,  plays  several  passages  on  the 
violin  during  the  dancing.  The  dancing  cos- 
tumed colorfully  in  Venetian  gala  dress,  does 
a  pretty  dance  finishing  in  same  manner  as 
the  other  numbers  as  orchestra  vamps  intro- 
duction for  the  next  song. 

5.  "Seventeen."  This  number  is  a  duet  be- 
tween soprano  and  tenor.  Soprano  is  dis- 
covered in  rose  colored  spot,  dressed  in  mod- 
ern costume,  of  gray.  For  the  finish  of  this 
number  the  dancers  in  the  foregoing  numbers 
are  assembled  in  a  pretty  tableau.  Rose  spot 
is  broadened  with  "barn  door"  effect  cutting 
top  and  bottom  so  that  the  figures  only  are 


642 


MOVING   PICTURE  WORLD 


August  8,  1925 


in  rose  light  while  the  blend  of  blue  and  green 
from  foots  and  borders  high  light  the  hanging 
piece.  This  concludes  the  stage  numbers. 

6.  Orchestra  members  dressed  m  tuxedo 
sing  "All  Aboard  for  Heaven"  (Joseph 
Meyer),  with  "Fuzzy"  Knight  and  Ri- 
alto  Ensemble.  After  the  announcement 
the  spot  is  shifted  to  the  drummer 
who  is  dressed  as  a  candy  butcher  on 
a  train,  doing  a  clever  dance.  The  piece 
is  finished  in  the  usual  classy  jazz  style  with 
the  orchestra  helping  out  with  train  effects 
and  to  carry  the  refrain  in  soft  contrast  with 
the  wilder  syncopation  of  the  jazz  band.  The 
lights  are  brought  up  and  the  close  in  cur- 
tains part  revealing  a  very  effective  and  a 
silhouette  of  tall  mountains  with  pine  trees 
skirting  a  river,  the  moon  is  peeping  from  be- 
hind the  highest  peak  casting  a  reflection 
on  the  water  (water  rippler  operated  through 
a  slit  in  mask)  the  approach  of  the  train  is 
heard  very  faintly  then  grows  in  volume  and 
the  train  is  seen  to  speed  on  it's  way  along 
the  base  of  the  mountains,  all  lights  in  the 
train  are  casting  their  amber  glow  which  is 
reflected  in  the  water  as  the  train  crosses  the 
scene  as  the  curtain  closes  in. 


COLONY  THEATRE 
New  York  City 

Featured  Picture:  "A  Woman's  Faith" 
{Universal  Jewel) 

Overture 

The  Colony  Melody  Masters  render  a  sym- 
phonic paraphrase  of  "Meditation"  by  Mas- 
senet. 

The  Mystic  Voice  (Revealed) 

The  popular  singer  who  has  been  enter- 
taining Colony  audiences  for  six  weeks  is  in- 
troduced in  person,  singing  "I  Wonder  Where 
We've  Met  Before"  (Knecht)  with  console 
accompaniment  by  John  Priest.  The  close-in 
curtains  are  drawn  revealing  black  plush 
hung  in  two.  Suspended  at  center  against 
the  plush  is  the  figure  of  a  man  barely  visible. 
He  is  dressed  in  white.  A  large  radio  cabi- 
net with  chair  and  candelabra  is  at  left  and 
a  victrola  and  accompanying  furniture  at  right. 
During  the  song  the  singer  is  slowly  lowered 
to  the  floor.  When  he  reaches  stage  he 
comes  down  center,  finishes  song  being  high- 
lighted green  from  right  and  blue  from  left. 
The  radio  and  victrola  are  spotted  blue  from 
the  bridge.    A  very  effect  number, 

Colony  Dance  Creation 

A  number  introducing  several  dance  spe- 
cialties is  rendered  in  a  set  which  consists  of 
black  patent  leather  hung  back  over  which 
gold  ribbons  are  hung  to  cover  the  entire  sur- 
face. Back  of  the  streamers  at  center  a  white 
marble  statue  on  a  pedestal  is  placed.  Two 
large  floor  vases  painted  silver  are  placed 
right  and  left  with  flowers  to  dress.  Ambers 
and  greens  from  the  sides  highlight  the 
dancer.  White  and  light  blue  spots  flood  and 
spots  being  used  for  specialty  numbers. 

Atmospheric  Prelude 

A  very  effect  number  used  as  a  prologue 
to  the  picture  introducing  a  singer  render- 
ing "Ave  Maria."  The  set  consists  of  a  large 
window  painted  to  represent  the  Madonna 
and  accompanying  ecclesiastical  figures.  This 
is  placed  at  center  occuping  about  a  quarter 
of  the  opening.  Pyramidal  steps  painted  red 
are  placed  at  center  in  front  of  the  window. 
The  singer  dressed  in  a  nun's  garb  of  white 
with  two  long  veils  running  from  her  head 


down  across  the  steps  at  angles.  At  right 
and  left  four  girls  dressed  as  nuns  in  white 
kneel  on  the  steps.  Two  flats  with  stained 
glass  window  effects  are  used  right  and  left 
for  returns.  These  are  highlighted  magenta 
and  blue  which  is  also  the  tone  used  on  the 
characters.  The  singer  is  spotted  white  from 
the  bridge;  a  scrim  is  hung  down  in  one. 


RIVOLI  THEATRE 
New  York  City 

Featured  Picture:  "Not  So  Long  Ago" 
{Paramount) 

Super  Radio  Week 

A  general  program  of  features  marks  the 
entertainment  offered  for  this  particular  week 
featuring  Ben  Bernie  and  his  Orchestra.  The 
curtains  are  drawn  with  a  blackout,  blue  foots 
are  brought  up  about  a  quarter  revealing  a 
large  disc  placed  in  two  against  a  back- 
ground of  black.  The  disc  represents  the  face 
of  a  microphone  and  during  the  opening  num- 
ber lights  placed  back  of  the  circular  open- 
ings on  the  border  of  the  disc  are  brought 
up  revealing  the  head  of  a  musician.  This 
spotting  is  carried  on  during  the  entire  num- 
ber, and  for  finale  the  lights  come  up  as  the 
large  disc  is  taken  away  revealing  the  orches- 
tra seated  on  a  large  step  platform  against  a 
painted  drop  in  marble  line  design.  The 
front  of  the  platform  is  painted  to  match  with 
the  back  drop,  the  edges  of  the  platform  be- 
ing trimmed  with  tinsel.  The  grand  piano  is 
placed  at  right  upon  which  a  large  micro- 
phone is  set.  Bernie  brings  on  a  regular 
microphone  on  a  small  gilt  pedestal  places 
at  center,  and  introduces  the  various  numbers 
from  this  spot.  The  lighting  is  ambers  be- 
ing full  up  during  the  action.  During  the  num- 
ber the  close-in  curtains  are  drawn  and  when 
opened  the  archestra  is  discovered  seated 
on  gilt  chairs  against  the  background  of 
black  plush.  The  following  program  is 
offered. 

1  Ben  Bernie  and  His  Orchestra. 

2  Rosa  Polnariow,  violin  soloist. 

3  The  National  Male  Quartette. 

4  Joseph  Termini,  guitar  virtuoso. 

5  Ben  Bernie  and  His  Orchestra. 

6  The  National  Male  Quartette. 

7  Ruby  Keeler,  Tap  Dancer. 

8  Finale 

Trio  from  "Faust" 
Mariam  Lax,  Martin  Brefel    and  James 
Donaghy.     With  Ben  Bernie  and  His  Or- 
chestra. 

The  Rivoli  Dancers 

Four  girls,  two  dressed  as  youths  all  wear- 
ing mid-Victorian  costumes  appear  right  and 
left  in  the  orchestra  pit,  ascent  a  stairway  to 
a  platform  erected  in  center  of  the  orches- 
tra pit.  They  render  a  charming  little  dance 
with  a  pink  flood  being  used.  At  the  finale 
the  curtains  are  halfway  drawn  permitting  the 
dancers  to  exit  on  stage. 


CAPITOL  THEATRE 
Chicago 

Featured  Picture:   "The  Verdict" 
Music  features 

The  Capitol  Grand  Orchestra,  Albert  E. 
Short,  musical  director,  with  Mauritz  Hill- 
bloom,  conducting  in  (a)  "Overture  "Beauti- 
ful Galathea,"  (Suppe),  (b)  Classical  Jazz, 
"Lusiania"  (Black.)  Banks  Kennedy  at  the 
organ  plays  "Yes  Sir!  That's  My  Baby!" 

Presentations  include  (a)  "Bonnie  Sweet 


Bessie,"  with  two  characters,  a  "lassie  and 
a  lad,"  (b)  "In  the  Land  of  Dreams,"  a 
novelty  featuring  Paul  Kleist  and  company, 
(c)  "The  Enchanted  Forest,"  an  electrical 
novelty  presented  by  Les  Klicks,  (d)  Joe 
Thomas  Sax-O-Tette  of  five  talented 
musicians  in  harmonistic  selections  with  the 
saxophone. 


STRATFORD  THEATRE 
Chicago 

Featured    Picture:    "Introduce  Me" 
{Associated  Exhibitors) 
Music  features 

Leo  Terry  at  the  organ  playing  "Nuts,"  and 
Miss  Pearl  Frank,  soprano,  singing  "My 
Hero"  from  "The  Chocolate  Soldier."  ' 

Presentations  include  (a)  Brundage  and 
Kramer,  "the  harmony  boys"  from  Radio  Sta- 
tion, WQJ,  Chicago,  (b)  "Harpland,"  five 
versatile  girls  in  harmonistic  rendition  on 
the  harp,  cello,  banjo  and  voilin. 

CHICAGO  THEATRE 
Chicago 

Featured  Picture:   "Zander  The  Great" 
{Metro-Goldwyn~Mayer) 

Music  features,  Chicago  Theatre  Orches- 
tra, Nathanial  Finston  conducting  in  over- 
ture, "The  Bohemian  Girl,"  by  Balfe.  A 
musical  accompaniment,  "Just  a  Little  Drink." 

Presentations  include  (a)  "Hawaiian  Moon- 
light," introducing  Princess  Angle  and  her 
Royal  Hawaiians,  (b)  "The  Serenading  Cava- 
lier," with  Don  Jose  Mojica,  tenor,  of  the 
Chicago  Civic  Opera. 

TIVOLI  THEATRE 

Chicago 

Featured  Picture :  "Soul  Fire" 
{First  National) 
Music  features,  the  Tivoli  Theatre  Orches- 
tra, direction  of  H.  Leopold  Spitalny,  in  over- 
ture, "Scenes  Hongroise."  Milton  Charles  at 
the  organ  plays  "Milton's  Return  From  Vaca- 
tion." 

Presentations  include  (a)  "A  Piano  Inter- 
lude," introducing  M.  Kharum,  Persian  pian- 
ist, (b)  "Ballet  Divertissements,"  arranged  by 
Pavley-Oukrainsky  with  Mile.  Charlotte  Du 
Jonge,  premier  danseuse. 

RIVIERA  THEATRE 

Chicago 

Featured  Picture :  "Just  A  W oman" 
Special  week  features :  With  a  program 
billed  as  the  "biggest  show  on  earth,"  Circus 
Week  is  presented  with  a  program  including 
the  following  artists :  Beekee  and  Hassan, 
Hank  the  Mule,  The  Great  Lester,  Madame 
Marie  and  Pals,  Morton  Spurr,  John  Lam- 
bert, Gaudesmith  Brothers,  Henri  Therrion, 
Stanley  Gordon,  Yip  Yip  Yaphankers,  and  the 
Riviera  Theatre  Orchestra,  Adolph  DuMont, 
conductor. 


EASTMAN  THEATRE 
Rochester 


Featured  Picture:  "The  Manicure  Girl" 

{Paramount) 
Music  features  :  Organ  overture,  "Martha" 
(von  Flotow),  with  Harold  Osborn  Smith  and 
Robert  Barentsen  at  the  organ  on  alternate 
performances.    Al  Jolson's  Jubilee  Singers. 


Newest  Reviews  and  Com  menTs 


"The  Home  Maker" 


Universal  Produces,  With  Alice  Joyce  and 
Clive  Brook,  One  of  the  Finest 
Pictures  Ever  Made 

Reviewed  by  Sumner  Smith 

"The  Home  Maker,"  with  Alice  Joyce  and 
Clive  Brook,  will  be  an  outstanding  picture  of 
the  coming  season.  Exhibitors  will  throw  their 
hats  in  the  air  and  cheer  when  they  see  its 
effect  upon  their  audiences,  for  in  addition  to 
its  unquestionable  box-office  value,  it  is  the 
sort  of  clean,  wholesome,  gripping  domestic 
drama  which  will  do  the  reputation  of  the  whole 
industry  a  world  of  good.  Universal  has 
been  making  some  fine  pictures  lately  and 
"The  Home  Maker"  will  be  near  the  top  of  the 
White  List,  if  it  doesn't  lead  them  all. 

This  is  a  box-office  picture  par  excellence  for 
all  audiences.  It  is  hard  to.  conceive  an  audience 
that  will  dislike  it.  The  drama  is  simply  done 
but  so  tense  and  absorbing  in  its  import  that 
it  will  hold  the  eyes  glued  on  the  screen.  Wo- 
men will  eat  it  up,  and  cry,  and  men  will  like 
it  fully  as  well  as  the  women,  for  it  does  man 
no  injustice  by  putting  woman  on  an  unscal- 
able pinnacle. 

"The  Home  Maker's"  many  points  of  in- 
terest— and  its  wonderful  exploitation  angles 
— may  be  analyzed  without  a  single  justifiable 
criticism  except  that  of  length,  and  on  that 
point  there  is  ample  ground  for  argument.  The 
general  opinion  of  reviewers  who  sat  en- 
thralled throughout  its  7,755  feet  was  that  it 
might  be  cut  a  few  hundred  feet,  but  nobody 
insisted  that  eliminations  were  imperative.  Pos- 
sibly the  critics  couldn't  believe  that  here  was 
a  picture  which  couldn't  be  criticized.  Oh 
yes,  two  of  the  subtitles  are  too  flowery. 

King  Baggot  is  responsible  for  "The  Home 
Maker"  and  Universal  owes  him  a  flock  oj. 
congratulatory  telegrams  and  a  museum  of 
medals. 

The  picture  is  really  wonderful  in  the  sim- 
plicity of  its  story  and  settings  and  acting.  It 
is  a  perfect  emotional  unit  from  start  to  finish. 
An  accident  in  which  the  husband  is  crippled 
and  a  fire  threatening  loss  of  life  might  have 
been  over-stressed,  but  they  have  been  care- 
fully subordinated  to  the  telling  of  the  story. 

"The  Home  Maker"  opens  with  scenes  of  or- 
dinary domestic  routine.  The  wife  is  perform- 
ing her  daily  work,  stopping  only  to  reprove 
the  children.  In  this  role  Alice  Joyce  is  per- 
fect. She  does  the  ordinary  things  which  we 
see  done  from  day  to  day,  does  them  simply 
and  naturally,  yet  rivets  attention  on  herself. 
The  same  is  true  of  Clive  Brook.  These  two 
accomplished  artists — may  their  tribe  increase 
— bring  a  wealth  of  humanity  to  the  picture 
that  assures  the  utmost  in  realism.  We  can- 
not for  the  moment  recall  any  picture  which 
is  so  real  as  "The  Home  Maker." 

While  the  entire  cast  does  expert  work,  two 
other  members  deserve  especial  mention. 
Martha  Maddox  is  superb  as  a  sour-faced, 
dyspeptic  old  maid.  Her  work  is  restrained 
like  that  of  the  others,  but  remarkably  effec- 
tive. 

The  other  player?    Say,  you  must  see  little 


EDITED  BY  CHARLES  S.  SEWELL 

Features  Reviewed 
In  This  Issue 


Eve's  Lover  (Warner) 
Half -Way  Girl,  The  (First,  Na- 
tional) 

Home  Maker,  The  (Universal) 
Lorraine  of  the  Lions  (Universal) 
Never    the    Twain    Shall  Meet 

(M.  G.  M.) 
Not  So  Long  Ago  (Paramount) 
Ranger  of  the   Big   Pines,  The 

(Vitagraph) 
Rugged  Water  (Paramount) 
Wild  Bull's  Lair,  The  (F.  B.  O.) 


Billy  Kent  Schaffer.  In  this  picture  he  ranks 
with  Jackie  Coogan,  not  as  Jackie  is  now,  an 
experienced  actor,  but  as  he  was  when  about 
Billy's  age — four  years.  Little  Billy  is  called 
upon  to  sulk  and  he  does  it  in  such  delightfully 
realistic  fashion  that  women's  arms  will  go  out 
toward  him ;  he  is  called  upon  to  smile  and 
there  was  never  a  more  winning  baby  seen 
on  the  screen. 

In  closing,  a  word  about  the  exploitation 
angles  of  this  picture.  They  are  there — big 
and  self-evident.  The  wife  takes  the  husband's 
place  as  the  wage-earner,  having  failed  to  in- 
spire happy  children ;  the  husband,  a  business 
failure,  succeeds  in  the  home.  In  the  end, 
smiles  replace  scowls  on  the  children's  faces 
and  there  is  joy. 

Don't  fail  to  book  this  picture.  It  will  please 
your  patrons  as  few  pictures  have  done;  it 
will  do  your  prestige  as  a  theatre  owner  untold 
good.  Book  it,  boost  it,  get  the  clergy  to  see  it, 
for  they  will  preach  about  it,  and  you'll  live  in 
the  hope  that  the  gods  will  be  kind  and  give 
you  another  picture  just  as  good  sometime  in 
the  not  too  distant  future. 

Cast 

Eva  Knapp  Alice  Joyce 

I. ester   Knapp  Clive  Brook 

Stephan   Billy  Kent  Schaffer 

Henry   Maurice  Murphy 

Helen   Jacqueline  Wells 

Harvey  Bronson  Frank  Newburgp 

Dr.  Merritt  George  Fnvceett 

Aniit  Mattie  Parnum  Margaret  Campbell 

Mrs.  Anderson  Martha  Matto.v 

John  (janitor)  Alfred  Fisher 

Miss  Went  Alice  Flower 

Mrs.  T'routy  Virginia  Boardman 

Molly  Prouty  Elaine  Ellis 


Mr  Exhibitor:  Auk  at  the  Film  Exchanges 
for  the 


It's  little  to  ask  for,  but  it's  the  only 
reliable  aid  you  can  give  your  musicians 
to  help  put  the  picture  oyer. 


Mrs.   Hennessey  Mary  Gordon 

Mr.  Willings  Lloyd  Whltloek 

Adapted  by   Mary  O'Hara  from  Dorothy 
Canfield's  story  of  the  same  name. 
Directed  by  King  Baggot. 
Photographed  by  John  Stumar. 
Length,  7,75."  feet. 
Story 

Lester  Knapp  fails  to  obtain  promotion  in 
the  office  of  his  department  store.  He  hates 
the  work.  Eva  Knapp,  his  wife,  hates  house 
work,  knowing  herself  to  be  fitted  for  greater 
things.  An  accident  cripples  Lester.  He 
stays  in  the  home,  Eva  works  in  the  store. 
Lester  makes  the  children  happy.  Eva  had 
misunderstood  them  and  they  had  resented 
her  efficiency.  One  day  as  he  sleeps  Eva 
sees  his  legs  move.  To  her  that  symbolizes 
a  return  to  drudgery  in  the  home,  but  she 
calls  a  physician.  Lester  begs  him  to  tell 
Eva  that  he  is  still  crippled,  arguing  that 
the  time  has  not  arrived  for  him  to  walk. 
The  doctor  agrees  and  there  is  no  rift  in  the 
family  happiness. 


"Never  the  Twain 
Shall  Meet" 


Colorful  South   Sea  Island  Atmosphere  and 
Enjoyable  Comedy  in  Newest 
Cosmopolitan  Feature 

Reviewed  by  C.  S.  Sevcell 

Kipling's  famous  line  about  "East  is  East 
and  West  is  West"  furnishes  the  idea,  while 
the  last  five  words  of  the  quotation  supplies 
the  title,  for  the  Cosmopolitan  production, 
"Never  the  Twain  Shall  Meet,"  distributed 
through  Metro-Goldwyn-Mayer,  with  Anita 
Stewart,  Bert  Lytell  and  Huntley  Gordon  in 
the  leading  roles. 

There  are  a  couple  of  surprises  in  the  early 
part  of  this  film  that  lift  it  out  of  the  routine 
of  stories  based  on  this  theme.  In  the  first 
place,  the  usual  location  of  the  action  in  some 
Asiatic  country  is  missing  and  instead  the 
heroine  is  a  native  of  one  of  the  Pacific  isles. 
Then,  after  sufficient  introduction  to  plant 
her  character,  she  is  transferred  to  San  Fran- 
cisco. 

This  gives  the  story  a  good  twist,  for  it 
brings  about  thoroughly  amusing  situations 
caused  by  the  heroine's  ignorance  of  the  cus- 
toms and  conveniences  of  civilization.  Anita 
Stewart  handles  these  scenes  admirably  and 
her  experiences  with  an  elevator,  call  bells 
and  switchboard  in  an  office,  and  the  efforts 
of  the  butler  to  help  her  during  a  formal  din- 
ner, provide  excellent  entertainment.  They 
kept  the  audience  at  the  Capitol  Theatre, 
New  York,  continually  chuckling. 

In  this  portion  of  the  film  there  is  also  an 
exceedingly  well  handled  pathetic  bit  where 
her  father,  a  French  sea.  captain,  learns  that 
he  is  a  leper,  and  with  a  smile  on  his  lips, 
takes  his  own  life  by  leaping  into  the  ocean. 
Lionel  Belmore,  handicapped  with  an  enor- 
mous beard,  gives  an  excellent  performance 
of  this  role. 

About  the  middle  of  the  film,  the  action 
shifts  back  to  the  South  Seas.  The  heroine, 
misunderstanding  the  hero's  attitude,  returns 
home  and  the  hero  follows.  There  is  a  melo- 
dramatic punch  based  on  coincidence  which 


644 


MOVING   PICTURE  WORLD 


August  8,  1925 


shows  him  arriving  after  a  journey  of  several 
thousand  miles  just  at  the  moment  to  save 
her  from  an  attack  by  the  white  villain.  Then 
follows  an  extremely  colorful  sequence  show- 
ing their  wedding  according  to  native  cus- 
tom. Director  Maurice  Tourneur  is  especial- 
ly in  his  element  here  and  has  provided  in- 
terest-holding scenes  showing  apparently 
hundreds  of  natives  engaged  in  these  festivi- 
ties, against  striking  backgrounds. 

Up  to  this  point,  the  picture  has  provided 
amusing  and  colorful  entertainment,  with  the 
romantic  angle  rounded  out.  Apparently, 
however,  with  the  idea  of  justifying  the  title, 
the  hero  is  shown  to  have  "feet  of  clay."  The 
glamour  with  which  he  has  been  surrounded 
is  destroyed;  he  finds  his  surroundings  irk- 
some and  eagerly  embraces  an  opportunity 
to  return  to  the  states,  while  another  white 
man,  his  best  friend,  takes  his  place.  This 
provides  a  half-way  happy  ending  but  it  is 
not  convincing  and  smashes  the  idea  carried 
in  the  title.  We  believe  a  large  number  of 
patrons  would  prefer  to  have  the  story  end 
with  the  conclusion  of  the  wedding  ceremony, 
before  the  hero's  weakness  is  revealed. 

Both  in  the  colorful  island  surroundings 
and  in  the  San  Francisco  scenes  Anita  Stew- 
art is  attractive  and  does  excellent  work,  and 
Bert  Lytell  is  capable  as  the  hero-weakling. 
Huntley  Gordon  is  effective  in  the  minor 
role  of  the  other  man. 

Cast 

Tamea  Anita  Stewart 

Dan  Pritchard  Bert  Lytell 

Mark  Mellenger  Huntley  Gordon 

Maisie  JnKtlne  Johnstone 

Muggrldge  George  Seta-man 

Lnrrleau  Lionel  Belmore 

Butier  WiUlam    N  orris 

Mrs.  Pippy  Emily  Fitzhugh 

Doctor  Deeley 

Based  on  Story  by  Peter  B.  Kyne 
Directed  by  Maurice  Tourneur 
Length,  8,143  feet. 
Story 

When  her  father,  a  French  Sea  captain,  is 
ready  to  sail,  Tamea  whose  mother  was 
queen  of  the  little  South  Sea  Isle,  goes 
with  him  as  the  Pag-an  priest  has  said  he 
would  not  return.  Arriving-  in  San  Fran- 
cisco, her  father  is  found  to  be  a  leper  and 
after  leaving-  Tamea  in  care  of  his  young 
employer  Dan  Pritchard,  he  ends  his  life 
by  jumping  overboard.  Tamea  proves  a 
problem  and  Dan  enlists  his  friend  Mellenger 
a  reporter  and  Maisie  his  old  sweetheart. 
Speculation  causes  Dan's  firm  to  fail  and 
when  he  refuses  to  let  Tamea  help  him  with 
her  money,  she  returns  to  her  island.  Dan 
follows  her  arriving  in  time  to  rescue  her 
from  an  attack  by  Muggrldge,  a  renegade. 
They  marry  according  to  the  island  custom, 
but  Dan  soon  tires  of  idleness  and  his  love 
cools.  Mellenger  arrives  from  the  states 
with  a  letter  from  Tamea  to  Maisie  saying 
that  she  and  Dan  are  of  different  worlds 
and  were  not  meant  for  each  other.  Dan 
seizes  the  opportunity  to  return,  but  Mellen- 
ger stays  behind  and  there  is  a  hint  of 
romance  in  the  future. 


"TheWild  Bull's  Lair 


Rather  Improbable  But  Pleasing  Story  Gives 
Fred  Thomson  A  Chance  to  Bull- 
Dog  A  Real  Bull 
Reviewed  by  C.  S.  Sewell 

Peppy  entertainment  with  plenty  of  oppor- 
tunities for  the  star  and  his  wonderful 
horse,  seems  to  be  the  goal  of  the  producers 
of  the  series  of  pictures  released  through 
F.  B.  0.  starring  Fred  Thomson.  This  has 
resulted  in  several  that,  while  unmistakably 
"Western"  in  flavor,  have  shown  consider- 
able variety  and  gotten  away  from  the  con- 
ventional type,  for  example  "That  Devil 
Quemado"  and  "The  Bandit's  Baby." 

Now  comes  "The  Wild  Bull's  Lair"  which 


is  of  still  another  type.  It  is  a  rather  im- 
probable story  of  a  university-bred  Indian 
who  reverting  to  the  primitive  seeks  to  drive 
the  white  man  out  of  the  west  and  in  fur- 
therance of  his  scheme  uses  a  wild  bull 
the  product  of  cross  breeding  cattle  and 
bison. 

Fred  appears  as  a  government  secret  ser- 
vice man  who  thwarts  this  scheme  and  of 
course  there  is  a  romantic  angle  introduced. 
He  does  not  have  much  opportunity  for  ac- 
tion, instead,  there  is  a  lot  of  rather 
mechanical  comedy  involving  a  dude  East- 
erner which  however  should  be  good  for 
several  laughs,  and  a  surprise  thrill  comedy 
situation  where  Fred  charges  a  "wild  bull" 
that  invades  the  barn  dance  and  finds  it  is 
only  a  peaceful  cow. 

As  practically  the  whole  development  has 
been  centered  on  the  climax  the  interest 
doesn't  hold  up  quite  as  well  as  usual.  The 
climax,  however,  develops  considerable  melo- 
dramatic tenseness  and  is  suggestive  of  the 
big  scene  at  the  end  of  a  serial  episode,  for 
the  girl's  father  is  fastened  in  front  of  the 
ferocious  bull  which  is  held  by  a  peg  at- 
tached to  a  rawhide  thong  which  as  it  shrinks 
causes  the  peg  to  pull  out  gradually.  Of 
course  the  hero  arrives  in  time  to  save  the 
father  and  also  rescue  the  girl  from  the 
renegade  Indian. 

As  usual,  Thomson's  horse,  Silver  King, 
comes  in  for  a  large  share  of  the  interest. 
There  is  a  good  stunt  where  he  awakens 
his  master  by  taking  a  towel  and  dipping  it 
in  water  and  then  brushing  it  over  Fred's 
face.  His  big  scene,  which  will  make  the 
children  howl  even  if  it  does  appear  too  over- 
drawn for  the  grownups,  shows  Fred  rigging 
up  a  device  so  that  every  time  an  Indian  ap- 
pears on  a  projecting  rock  the  horse  pulls  a 
string  attached  to  the  trigger.  As  a  result, 
three  Indians  are  made  to  "bite  the  dust." 

The  supporting  cast  is  entirely  adequate, 
Catherine  Bennett  is  attractive  as  the  girl 
and  Frank  Hagney  is  exceptionally  "villain- 
ous" both  in  appearance  and  acting,  as  the 
bad  Indian. 

Fred  has  little  chance  for  cowboy  stunts 
except  where  he  bull-dogs  a  bull.  Here  is  a 
real  thriller,  for  he  uses  no  steer  but  a  real 
bull  which  gives  him  a  real  fight  before  it  is 
subdued.  Several  times  the  bull  gets  Fred 
down  in  such  a  position  that  he  is  between 
the  animal's  horns. 

As  a  general  proposition,  we  don't  think 
this  picture  measures  up  to  several  of  the 
others,  but  it  will  doubtless  prove  good  en- 
tertainment for  Fred's  rapidly  enlarging  circle 
of  admirers. 

Cant 

Dan  Allen  Fred  Thompson 

Eleanor  Harbison  Catherine  Bennett 

James  Harbison  Herbert  Prior 

Henry  Harbison  Tom  Carr 

Vuma   Frank  Abbott 

Bed  Pane  Frank  Hagney 

Silver  King  Himself 

Story  and  scenario  by  Marion  Jackson. 
Directed  by  Del  Andrews. 
Length,   S.ITNO  feet. 
Story 

The  ranchers  in  the  neighborhood  of  Skull 
Mountain  become  excited  over  the  fact  that 
this  mountain  seems  to  be  haunted.  In  reality 
it  is  the  headquarters  of  a  band  of  Indians 
led  by  Red  Fang,  a  university  graduate 
whose  ambition  is  to  get  rid  of  the  white 
men.  Dan  Allen  is  sent  by  the  government 
to  investigate  it.  He  visits  the  Harbison 
ranch  and  falls  in  love  with  Eleanor,  and 
finds  that  her  father  has  a  ferocious  bull 
which  at  the  instigation  of  Red  Fang,  posing 
as  Mr.  Redfern,  is  the  result  of  crossing  a 
bull  with  a  bison.  This  bull  escapes  and 
goes  to  Skull  Mountain.  Red  Fang  persuaded 
Harbison  to  go  there  with  him  and  then 
lures   Eleanor  there   and   demands   that  she 


become  his  wife.  He  ties  Harbison  and  ar- 
ranges a  device  so  that  in  a  certain  length 
of  time  the  bull  will  be  free  and  attack  him. 
Dan,  learning  of  this,  arrives  and  with  the 
help  of  Silver  King  keeps  the  Indians  at  bay 
and  rescues  Eleanor  and  her  father  and  wins 
her  consent  to  marry  him. 


"Not  So  Long  Ago" 


Sidney  Olcott  Makes  Real  and  Entertaining 
a  Story  of  the  Last  Century,  Featuring 
Betty  Bronson 
Kevlewed  by  Epes  W.  Sargent 

"Not  So  Long  Ago"  is  largely  what  Sidney 
Olcott  made  it,  for  as  a  play  the  dramatic 
material  is  decidedly  thin.  In  many  hands  the 
story  would  sink  almost  to  travesty  and  in 
others  it  would  be  flat  and  commonplace,  but 
with  a  carefully  selected  cast  and  admirable 
direction  Mr.  Olcott  has  worked  it  into  a 
charming  and  at  times  almost  a  thrilling  play. 
He  gets  you  so  interested  in  the  characters  and 
the  atmosphere  that  you  overlook  the  lack  of 
dramatic  smash. 

This  is  a  story  of  New  York  of  the  early 
fifties  of  the  last  century,  thirty  years  back 
of  the  perfection  of  the  automobile  and  half 
that  distance  from  the  old  fashioned  high 
wheeled  bicycle ;  the  days  when  stage  coaches 
were  filled  with  straw  in  Winter  to  keep  the 
passengers'  feet  warm,  and  when  the  Brook- 
lynite  went  home  over  the  Fulton  Ferry  in- 
stead of  the  Brooklyn  Bridge. 

It  is  an  interesting  and  very  faithful  pic- 
ture of  its  period  and  the  backgrounds  have 
the  charm  of  a  series  of  old  prints.  This  prob- 
ably will  possess  greater  sales  value  than  the 
story,  but  does  not  indicate  that  the  story  is 
lacking  in  value,  though  it  gains  much  through 
the  personality  of  the  players.  Betty  Bron- 
son is  charming  as  the  little  sewing  girl  who 
builds  her  dreams  around  the  handsome  son 
of  her  fashionable  employer.  She  has  not 
yet  developed  full  depth  of  emotion,  but  her 
work  is  a  very  decided  advance  over  her  two 
previous  roles  and  in  her  lighter  moments  she 
is  wholly  delightful. 

Ricardo  Cortez,  as  the  somewhat  floppish  man 
of  fashion  keeps  the  role  from  becoming  effem- 
inate, and  the  finely  drawn  character  of  Sam 
Robinson  is  delightfully  handled  by  Laurance 
Wheat.  You  have  to  recall  him  in  other  char- 
acters to  realize  that  he  is  acting  and  not 
merely  being  himself.  Surprisingly  good  work 
is  done  by  Dan  Crimmins  as  the  old  inventor. 
Part  of  the  time  he  aids  in  supplying  the  com- 
edy and  at  other  moments  he  must  contribute 
to  the  pathos,  yet  not  once  does  he  lose  sym- 
pathy through  overstressing  the  comedy. 

The  production  has  been  most  carefully  made 
and  the  director  has  been  singularly  happy  in 
his  handling  of  the  larger  scenes.  His  mobs 
have  the  same  pictorial  value  as  the  artistic 
groupings  of  the  smaller  scenes.  The  pic- 
ture is  thoroughly  good  entertainment  with  an 
abundance  of  natural  comedy. 

Cast 

Betty   Dover  Betty  Bronson 

Hilly  Ballard  Bicardo  Cortes 

Jerry  Flint  Edwards  Davis 

Mrs.   Ballard  Julln  Swayne  Gordon 

Ban    Itoliinson  Laurance  Wheat 

Crania   Kent  Jacqueline  Gadson 

Michael    Dover  Dan  Otmmins 

From  the  play  by  Arthur  Hlchman. 
*■<■»■  n;i  rio  i)y    \  iolet  Clnrk. 
Directed  by  Sidney  Ulcott. 
Length,  «,»4:l  feet. 
Story 

Michael  Dover  Is  working  to  perfect  a 
steam  propelled  vehicle.  His  experiments  eat 
up  the  scanty  family  fortune  and  he  is  forced 
to  turn  to  Jerry  Flint,  a  money  lender,  for 
assistance.  Flint  realizes  that  the  idea  may 
have  value  and  frames  the  note  so  that  the 


August  8,  1925 


MOVING   PICTURE  WORLD 


645 


invention  becomes  his  property  in  the  event 
of  non-payment.  Betty,  Dover's  daughter,  ob- 
tains employment  as  seamstress  in  the  home 
of  the  fashionable  Mrs.  Ballard  and  becomes 
enamored  of  her  son,  William,  who  is  en- 
gaged to  Ursula  Kent,  largely  because  his 
mother  wishes  him  to  marry  her  wealth  and 
position.  Pestered  by  the  attentions  of  Sam 
Robinson,  Betty  permit*  him  to  infer  that 
Ballard  has  been  making  love  to  her  and  the 
jealous  Sam  persuades  her  father  to  ask  Bal- 
lard his  intentions.  Getting  to  him  before 
the  two  men  arrive,  Betty  confesses  her  de- 
ception to  Ballard,  who  good  naturedly  prom- 
ises toi  aid  her  pretense,  and  in  pursuance  of 
this  asks  her  father's  permission  to  call.  He 
falls  genuinely  in  love,  so  the  jealous  Sam 
tries  another  device  and  informs  Mrs.  Bal- 
lard, who  promptly  discharged  Betty  after 
telling  her  of  her  son's  engagement.  When 
Ballard  seeks  to  come  to  the  financial  aid  of 
Dover,  she  will  have  none  of  his  assistance. 
Flint  assents  to  a  trial  of  the  vehicle,  for  ad- 
vertising purposes,  and  Sam  undertakes  to 
walk  against  the  device.  But  it  is  the  old 
story  of  the  hare  and  the  tortoise.  Sam  drops 
in  for  a  drink  and  the  car  beats  him  to  the 
finish  line.  Flint  claims  the  car,  but  it  blows 
up,  and  he  is  glad  to  get  the  money  from 
Ballard,  who  tells  Betty  that  Ursula  has 
given  him  his  release  because  she,  too,  loves 
another. 

"The  Half-Way  Qirl" 

Real    Fire   and    Explosions   Aboard  Ocean 
Liner  Provide  Exceptional  Thrills 
in  Exciting  Story 
Reviewed  by  C.  S.  Sewell 

There  is  one  sequence  in  the  First  National 
production  "The  Half-Way  Girl"  which  alone 
would  insure  its  cordial  reception  by  excite- 
ment-loving picture  fans.  That  is  the  actual 
blowing  up  of  a  big  ship  at  sea.  Here  is  a 
real  thriller.  A  fire  breaks  out  aboard,  smoke 
and  then  flames  are  seen  bursting  out  through 
the  hatches  and  soon  the  ship  is  ablaze,  with 
passengers  rushing  madly  to  and  fro.  To  add 
to  the  effect,  the  flames  are  in  natural  color. 
Lifeboats  are  lowered,  even  the  crew  is  shown 
jumping  off  to  a  raft  while  fire  bursts  from 
the  deck  and  through  the  portholes. 

The  fact  that  you  know  high  explosives  and 
matches  have  been  loaded  in  the  hold  adds  to 
the  suspense,  which  reaches  a  high  pitch  with 
the  rescue  of  the  hero  who  is  locked  in  "the 
brig"  between  decks.  As  if  this  were  not 
enough  punch  for  one  situation,  a  leopard  gets 
loose  and  causes  the  passengers  to  leap  from 
a  lifeboat,  finally  is  routed  by  the  hero  with 
an  oar  and  lands  on  an  upturned  boat  to  which 
the  villain  is  clinging.  Out-and-out  melodrama 
this,  but  externally  effective,  and  convincing 
because  it  is  the  real  thing.  But  this  is  not 
all:  after  the  passengers  have  left,  the  ship 
is  shown  rocked  by  three  distinct  explosions, 
each  hurling  parts  of  the  vessel  into  the  air, 
and  finally  it  is  seen  sinking  beneath  the 
waves.   These  scenes  are  also  in  color. 

AH  of  this  comes  at  the  climax  of  a  story 
that  will  hold  the  interest  of  melodrama  lov- 
ers throughout.  The  locale  is  Singapore  and 
the  action  concerns  a  half-way  girl,,  neither 
good  or  bad,  and  a  man  who  is  a  derelict,  dis- 
illusioned by  war  and  a  faithless  woman.  The 
romance  and  regeneration  is  worked  out  in  the 
midst  of  colorful  oriental  settings.  There  is 
plenty  of  action,  for  the  hero  kills  a  man  in  a 
brawl  and  is  hunted  by  his  own  father,  the 
head  of  the  secret  service,  who  also  hounds  the 
woman,  sending  her  to  lowest  of  the  waterfront 
dives  believing  her  to  be  an  adventuress  seeking 
to  fleece  his  son. 

Right  up  to  the  finish  there  is  action,  cul- 
minating in  a  fight  in  the  dark  between  father 
and  son,  neither  recognizing  the  other.  While 
adding  to  the  physical  thrills,  this  seems  a 
needly  sacrifice  of  sympathy  for  the  heroine 


who,  to  get  revenge  on  the  father,  deliberately 
brings  about  this  situation  which  ends  in  gun- 
play with  the  possibility  that  either  father  or 
son  might  have  been  killed.  It  ends,  of  course, 
with  recognition  and  forgiveness. 

Doris  Kenyon  gives  an  excellent  perfor- 
mance, making  the  title  role  exceedingly  real, 
and  Lloyd  Hughes  is  thoroughly  acceptable 
opposite.  Hobard  Bosworth  gives  another  of 
his  vigorous  performances  as  the  father  with 
Tully  Marshall  in  a  character  bit. 

With  proper  exhibition,  "The  Half-Way 
Girl"  should  prove  a  real  box-office  attraction. 
Cast 

Poppy  La  Rue  Doris  Kenyon 

Philip  Douglas  Lloyd  Hughes 

John  Guthrie  Hobart  Bosworth 

The    Orab  Tully  Marshall 

Jardine  Sam  Hardy 

Gibson.  Charles  Wellesley 

Miss  Brown  Martha  Madison 

Based  on  original  story  by  E.  Lloyd  Sheldon 
Directed  by  John  Francis  Dillon 
Length,  7,570  feet. 
Story 

When  a  theatrical  troupe  is  stranded  In 
Singapore  Poppy  La  Rue  stays  behind  to 
take  care  of  one  of  the  girls  who  is  sick. 
This  girl  dies  and  with  the  alternative  of 
facing  jail  because  of  the  big  hotel  bill, 
Poppy  becomes  a  private  hostess  and  makes 
the  acquaintance  of  Philip  Douglas.  John 
Guthrie,  head  of  the  Indian  secret  service 
comes  to  Singapore  and  informs  his  subordi- 
nate that  his  son  Philip  has  left  home,  dis- 
illusioned because  of  the  war  and  an  affair 
with  a  woman.  Philip  seeing  his  father  dis- 
appears and  goes  to  a  dive  where  he  drinks 
heavily  and  is  robbed  and  in  attempting  to 
recover  his  wallet  shoots  the  keeper.  He 
gets  away  and  with  the  aid  of  Poppy  by 
boarding  a  steamer  bound  for  Penang.  Poppy 
returns  to  the  hotel  and  going  to  Philip's 
room  to  get  his  luggage  meets  his  father 
who  thinks  she  is  an  adventuress  and  using 
his  power  sends  her  to  a  dive.  Jardine,  her 
former  boss  gets  her  out  on  condition  that 
she  accompany  him  to  Penang.  A  fire  breaks 
out  in  the  hold  and  Philip  is  forced  to  come 
on  deck  where  he  rescues  Poppy  from  Jar- 
dine and  is  locked  in  the  brig.  After  the 
others  leave  the  ship,  Poppy  helps  him  get 
out  and  an  escaped  leopard  adds  to  their 
menace  but  they  finally  get  in  a  boat  just 
before  the  ship  explodes,  and  are  rescued 
by  another  ship.  Philip's  father  cornea 
aboard  and  Poppy  contrives  so  that  they 
fight  and  almost  kill  each  other  in  the  dark 
to  get  her  revenge.  Philip  then  discloses 
that  they  are  married  and  love  each  other. 


Los  Angeles,  Too ! 

"EVOLUTION" 

An  Urban-Kineto  Production 
Edited  by  Max  Fleischer 

OPENED  SATURDAY 

FAMOUS  PLAYERS' 
RIALTO,  LOS  ANGELES 

FRANK  NEWMAN, 

Managing  Director 

to 

CAPACITY  CROWDS 
Special  Surrounding  Progra  m 
YOU'RE  NEXT 


If  you  wire  to 


1600 
Broadway 


New  York 
City 


EDWIN   MILES   FAD  MAN,  President 


"Lorraine  of  theLions" 

Story   of   Girl    Reared   by   Jungle  Animals 
Makes    Entertaining    and  Colorful 
Universal-Jewel  Feature 

Reviewed  by  C.  S.  Sewell 

It  is  a  story  of  the  Tarzan  type  that  is  un- 
folded in  the  Universal-Jewel  production, 
"Lorraine  of  the  Lions,"  with  Norman  Kerry 
as  the  star  and  Patsy  Ruth  Miller  featured 
in  the  title  role.  While  fanciful  and  highly 
improbable,  it  should  provide  good  entertain- 
ment for  the  majority  of  patrons.  It  is  color- 
ful, with  good  melodramatic  punches  and 
amusing  comedy. 

A  ship  with  a  circus  aboard  is  wrecked. 
All  are  lost  except  a  little  girl  who  is  saved 
by  a  pet  gorilla.  They  land  on  an  uninhab- 
ited tropical  island  along  with  a  cage  of  lions. 
Regardless  of  the  title,  however,  it  is  the 
gorilla  and  not  the  lions  that  figures  largely 
in  the  action. 

Isadore  Bernstein  has  provided  a  smooth 
running  story  and  Edward  Sedgwick  has 
capably  directed  the  production,  and  com- 
bined with  the  excellent  work  of  the  players 
the  interest  is  held  throughout.  Especially 
striking  is  the  manner  in  which  Mr.  Sedg- 
wick has  produced  the  jungle  scenes,  the  at- 
mosphere being  colorful,  but  aside  from  the 
unusual  nature  of  the  story,  the  biggest  single 
factor  is  the  performance  of  Patsy  Ruth  Mil- 
ler. As  the  simple  child  of  the  wilderness, 
with  only  the  faintest  recollection  of  her 
people,  she  gives  an  excellent  and  convincing 
performance,  never  once  getting  out  of  char- 
acter, admirably  shading  her  work  so  as  to 
indicate  the  effect  of  civilization  after  she  is 
brought  back  to  this  country. 

There  is  some  excellent  comedy  in  the  sit- 
uation where  Norman  Kerry  attempts  to  show 
Miss  Miller  how  to  don  conventional  feminine 
garments  and  she  succeeds  in  mixing  things 
up  generally.  Mr.  Kerry  handles  his  role 
well  throughout  but  is  overshadowed  by  Miss 
Miller.  The  others  in  the  cast  are  thorough- 
ly capable  and  especially  fine  is  the  work  of 
Fred  Humes  as  the  gorilla.  In  many  of  the 
situations  the  illusion  is  perfect. 

A  good  melodramatic  climax  has  been  pro- 
vided in  the  scenes  where  the  gorilla  escapes 
from  his  cage  during  a  severe  storm  and, 
thoroughly  terrified,  grabs  the  heroine  and 
starts  off  with  her,  climbing  up  on  a  roof. 
There  is  plenty  of  punch  and  excitement  when 
the  hero  climbs  up  after  this  animal  and  res- 
cues the  girl  but  comes  near  forfeiting  his 
own  life  when  this  powerful  brute  turns  on 
him ;  but  you  feel  a  pang  of  regret  when  a 
timely  shot  kills  the  gorilla,  for  it  has  been 
a  real  friend  and  companion  for  the  girl  and 
saved  her  on  several  occasions. 

Of  course  there  is  a  romance  and  it  has 
been  pleasingly  worked  out. 

Cast 

Don  Mackay  Norman  Kerry 

Lorraine   Patsy  Ruth  Miller 

Bimi   Fred  Humes 

Livingston,  Sr  Joseph  J.  Dovrling 

Hartley   Philo  McCullough 

Colby  Harry  Todd 

Lorraine,  age  7  Doreen  Turner 

Story  by  Isadore  Bernstein. 
Adapted  by  Karl  Krusada  and  Isadore 
Bernstein. 
Directed  by  Edward  Sedgwick. 
Length,  6,700  feet. 
Story- 
Young  John  Livingston  married  a  circus 
woman  and  his  father  never  forgave  him,  but 
offered  to  take  their  child,  Lorraine,  and  care 
for  her.    While  coming  to  America  with  their 
circus  the  ship  struck  a  derelict  and  sank 
and  all  were  reported  lost.    Lorraine's  com- 
panion, Bimi,  a  gorilla,  saved  her  and  they 


646 


MOVING    PICTURE  WORLD 


August  8,  1925 


land  on  a  tropical  island  with  an  elephant 
and  a  cage  of  lions.  In  an  apparition  Lor- 
raine's grandfather  sees  her  and  is  so  im- 
pressed that  for  years  he  visits  fortune  tell- 
ers to  try  and  get  some  news  of  her  where- 
abouts. Finally  Don  Mackey,  student  of  the 
occult,  is  nearly  run  over  by  the  old  man's 
car.  Don  reads  a  crystal  and  sees  Lorraine 
and  the  party,  including  Hartley,  a  nephew, 
who  seeks  the  Livingston  fortune.  They  find 
Lorraine,  who  has  grown  up  as  a  child  of 
nature  with  only  the  old  gorilla  as  a  com- 
panion. At  last  she  is  persuaded  to  return 
with  them  to  San  Francisco.  During  a  din- 
ner when  Lorraine  is  ill  at  ease,  Kimi  acts 
badly  and  is  put  in  a  cage.  Later  a  storm 
comes  up  and  without  Lorraine  to  comfort 
him  he  becomes  ferocious,  breaks  out,  invades 
the  house  and  starts  off  with  Lorraine.  Don 
succeeds  in  rescuing  her  and  is  attacked.  The 
gorilla  is  finally  shot.  Don  starts  to  leave, 
saying  his  work  is  finished,  but  Lorraine  says 
if  he  must  go  she  will  go  with  him. 


"Eve's  Lover" 


Irene  Rich,  Lytell,  Louis  and  Clara  Bow  in 
Entertaining  Warner  Brothers 
Picture 
Reviewed  by   Sumner  Smith 

Two  vivid  characters,  opposites,  hold  the 
center  of  the  stage  in  "Eve's  Lover,"  a  War- 
ner Brothers  Classic  of  the  Screen,  with  Irene 
Rich,  Bert  Lytell,  Clara  Bow  and  Willard 
Louis.  Miss  Rich  is  a  steel  magnate,  Lytell 
a  handsome  rounder.  They  marry  as  a  result 
of  the  machinations  of  a  business  man,  played 
by  Louis,  and  the  story  revolves  around  the 
rounder's  new-found  love  for  the  woman  and 
his  difficulties  with  former  playmates,  among 
them  a  flapper  played  by  Miss  Bow. 

With  these  strong  characters  and  a  strong 
though  not  unusual  plot,  "Eve's  Lover"  proves 
good  entertainment.  It  is  the  first  big  direc- 
torial effort  of  Roy  Del  Ruth,  previously 
identified  with  slapstick  comedies,  and  a 
creditable  work. 

The  climax  is  particularly  well  directed.  It 
concerns  a  strike  and  stampede  of  mill  em- 
ployes which  various  men  try  to  check  and 
which  ends  to  the  satisfaction  of  all  but  the 
villain. 

Miss  Rich  is  a  most  dependable  actress  and 
in  "Eve's  Lover"  she  is  eminently  pleasing. 
Some  of  the  transitions  afforded  by  change 
of  make-up  and  dress  are  striking,  as  she 
becomes  the  elemental  rather  than  the  busi- 
ness woman.  Lytell's  performance  as  the 
rounder  is  finished  in  all  respects,  and  Wil- 
lard Louis  again  scores,  this  time  in  the  role 
of  the  crude  business  man.  Clara  Bow  is  a 
flash  of  temper  as  the  aggrieved  flapper. 

"Eve's  Lover"  is  a  good  program  picture 
and  ought  to  please  in  a  majority  of  thea- 
tres. The  cast  is  excellent  and  the  work  of 
its  members  expert. 

Cast 

Eve  Burnside  Irene  Rich 

Baron  Maddox  Bert  Lytell 

Renn  Clara  Bow 

Austin    Starfield  Willard  l.oiii* 

Burton  Gregg  lohn  Steppling 

Amos  PottH  \rthur  Hoyt 

The  Agitator  Ltw  Harvey 

From  the  story  by  Mrs.  W.  K.  Clifford. 
Directed  by  Roy  Del  Ruth. 
Photographed  by  George  Winkler. 
Length,   7.ZIt7  feet. 
Story 

Baron  Maddox,  breaker  of  women's  hearts, 
marries  Eve  Burnside.  business  woman  to 
whom  love  has  previously  been  only  a  word, 
at  the  instigation  of  Austin  Starfield,  busi- 
ness competitor  of  the  Burnside  steel  factory, 
who  plans  to  force  its  sale.  Maddox  falls  in 
love  with  his  wife  and  refuses  to  heed  Star- 
field.  Rena.  a  flapper  in  love  with  Maddox, 
leads  Eve  to  believe  that  Maddox  has  only 
married  for  money.  Starfield  engineers  a 
strike  at  the  Burnside  factory.  Maddox 
breaks  this  up  and  convinces  Eve  he  loves 
her. 


"The  Ranger  of  the 
Big  Pines" 

Eulalie    Jensen's    Excellent  Characterization 
Is  Outstanding  Feature  of  Vitagraph 
Western 

Reviewed  by  C.  S.  Sewell 

One  of  Hamlin  Garland's  novels,  "Cava- 
nagh,  Forest  Ranger,"  has  been  adapted  to 
the  screen  and  is  being  offered  by  Vitagraph 
under  the  title,  "The  Ranger  of  the  Big 
Pines,"  with  Kenneth  Harlan  and  Helene 
Costello,  the  daughter  of  Maurice  Costello, 
in  the  leading  role. 

From  the  standpoint  of  story  and  action 
the  picture  is  an  average  western  with  a  con- 
flict between  cattle  barons,  who  refuse  to  pay 
tax  for  grazing  on  government  land,  and  the 
defending  forest  ranger  as  opponents.  Fol- 
lowing one  of  the  variations  of  the  familiar 
formula,  there  is  an  attack  on  the  ranger, 
with  the  girl  riding  ahead  to  give  warning 
and  a  posse  following  to  the  rescue,  giving 
opportunities  for  plenty  of  hard  riding  and 
gunplay. 

The  picture  is  lifted  out  of  the  ordinary, 
however,  by  a  single  character,  admirably 
played  by  Eulalie  Jensen,  that  of  the  deserted 
wife  struggling  along  as  manager  of  a  fron- 
tier hotel,  losing  beauty,  refinement  and  even 
neatness  to  keep  her  daughter  in  luxury  in 
the  East.  Here  is  splendid  character  draw- 
ing, accentuated  by  the  distaste  of  the  daugh- 
ter, who,  arriving  unnoticed,  finds  her  ideas 
rudely  shattered.  Miss  Jensen  holds  strictly 
to  the  character  and  finally  wins  real  sym- 
pathy for  a  distasteful  role.  Fighting 
through  the  barrier  of  unloveliness  by  sheer 
force  of  personality  and  artistry,  she  gives 
the  picture  individuality. 

Due  to  faults  either  in  continuity  or  direc- 
tion, the  story  is  lacking  in  smoothness.  For 
instance,  the  opening  scenes  show  the  girl 
arriving  home  and  being  received  with  great 
acclaim.  She  is  then  pictured  as  aboard  the 
train  and  this  is  confusing  until  her  real  ar- 
rival under  totally  different  circumstances  es- 
tablishes the  previous  scenes  as  a  dream.  The 
comedy  relief,  while  amusing,  is  considerably 
overplayed. 

Kenneth  Harlan  is  well  cast  as  the  ranger, 
carrying  out  the  romantic  idea  of  the  role  ad- 
mirably. Helene  Costello  gives  a  creditable 
performance  as  the  girl  but  does  not  seem 
as  yet  quite  sure  of  herself.  With  a  make- 
up that  is  none  too  good  Eugene  Pallette 
struggles  with  the  unconvincing  role  of  the 
girl's  father  who  returns  in  disguise  and 
seems  miscast. 

Cast 

Ross  Cnvnnagh  Kenneth  Ifnrlan 

Virginia  Weatherford  Helene  Costello 

Mrs.  Weatherford  Eulalie  Jensen 

Sam  Gregg  Will  Walling 

.loe  Gregg  Lew  Harvey 

Redfleld    Hubert  J.  Grave* 

Edwards   Eugene  Pallette 

Pinkie   Hnrvery  Clark 

Maine   Joan  Standing 

Baaed   on   novel   "fiivniinsli,   Forest  Ranger," 
b]    Hamlia  Garland. 
Directed  bj  u .  g.  Van  iijkc. 
Length,  7.<>:t-'  feet, 
Story- 
After   being   away  '  from    her  mother  for 
ten  years,  Virginia  Weatherford  returns  west 
filled    with    rosy   hope    and    is   shocked  to 
find  that  her  mother  an  unkempt  woman  run- 
ning a  hotel   catering   to   rough   men  and 
has  become  as  rough  and  hardened  as  the 
men   are.     Virginia   meets    Boss  Cavanagh 
a  ranger  who  takes  up  for  her  mother  and 
her    influence    softens    her.      Gregg,  leader 
of  the  cattle  barons  who  resent  a  govern- 
ment tax  on  grazing  on  public  lands,  sends 


his  son  out  with  the  cattle  and  Cavanagh 
accepting  a  challenge  whips  him  in  a  fight. 
Later,  Pinkie  the  hotel  waiter  overhears 
Gregg  plan  to  send  his  men  to  attack 
Cavanagh  and  make  way  with  him  if  neces- 
sary. Virginia  rides  to  warn  him  and  he  is 
also  aided  by  a  rough  character  who  con- 
fesses to  Cavanagh  that  he  is  Virginia's 
father  who  disappeared  years  before  charged 
with  a  crime.  Finally  the  attackers  are  re- 
pulsed but  this  man  is  killed  and  Cavanagh 
keeps  secret  the  fact  that  he  Is  her  father. 


"Rugged  Water" 


Exciting  Rescue  from  Storm-Tossed  Vessel 
Is   Big  Punch  in  Paramount  Version 
of  Lincoln  Novel 

Reviewed  by  C.  S.  Sewell 

Some  authors  excel  in  the  delineation  of 
character,  others  in  developing  action,  and 
the  same  is  true  of  directors.  Joseph  C.  Lin- 
coln, who  wrote  the  novel  on  which  the  Para- 
mount production,  "Rugged  Water,"  is  based, 
belongs  to  the  former  class,  while  Irvin  Wil- 
lat  is  an  exponent  of  the  latter. 

Like  all  of  Lincoln's  novels,  this  one  is  a 
story  of  the  rugged  folk  who  live  along  the 
shores  of  Cape  Cod  and  the  entire  action 
takes  place  in  a  small  village  or  the  life- 
saving  station  nearby.  Naturally  there  are 
several  scenes  that  justify  the  title  and  the 
sequences  when  the  crew  go  to  the  rescue  of 
a  sinking  ship.  These  are  well  handled,  be- 
sides being  in  many  instances  pictorially 
beautiful.  Mr.  Willat  is  at  his  best  here. 
From  the  point  where  the  hero  asserts  him- 
self, overrides  the  authority  of  the  cowardly 
captain  and  orders  the  men  out  into  the  rag- 
ing water,  there  is  plenty  of  punch.  The 
rescue,  with  the  crew  boarding  the  storm- 
tossed  vessel,  is  dramatic  and  realistic,  and 
the  same  is  true  of  a  later  scene  where  the 
hero  rescues  the  girl's  father  during  a  storm, 
though  it  loses  some  of  its  effect  because 
of  the  previous  scene. 

There  is  an  amusing  sequence  showing  the 
clever  village  belle  forcing  the  hero  into  a 
proposal  but  not  much  action  or  incident  be- 
fore the  big  climax.  The  highlights  of  the 
story  are  here,  the  characters  keep  the  plot 
in  motion  but  they  have  not  been  sufficiently 
developed  to  keep  you  intensely  interested  in 
their  movements.  Lincoln's  popularity  de- 
pends more  on  the  way  he  builds  his  char- 
acters to  make  their  actions  convincing  than 
in  what  they  actually  do,  and  it  is  this  com- 
pelling motivation  that  is  lacking  in  this 
story,  which  as  a  result  loses  much  of  its 
force. 

This  is  especially  true  of  the  old  captajn. 
He  is  introduced  as  a  religious  fanatic  but 
his  physical  cowardice,  which  he  cloaks  with 
religion,  comes  as  a  surprise,  for  there  has 
been  nothing  to  establish  or  explain  this 
angle. 

Lois  Wilson  and  Warner  Baxter  give 
capable  performances  in  the  romantic  leads, 
and  Phyllis  Haver  is  capital  as  the  scheming 
village  belle,  while  the  minor  roles  are  all 
well  handled.  Walace  Beery  gives  a  sterling 
performance  as  the  old  sea  captain,  but  we 
doubt  whether  this  character  in  which  he 
"shows  the  white  feather"  will  appeal  to  his 
public  who  are  accustomed  to  seeing  him  in 
roles  which  while  not  often  sympathetic  are 
always  vigorous. 

Mr.  Willat  has  excellently  established  the 
ruggedness  and  bleakness  of  the  surround- 
ings and  the  atmosphere  of  the  life-saving 
station  is  convincing.  The  production 
details  are  excellent. 

(Continued    on    page  647) 


August  8,  1925 


MOVING    PICTURE  WORLD 


651 


Robert  Kane  Picks  Higgin 
to  Direct  "Invisible  Wounds" 


Daniel  Keefe,  latest  Fox  director  now 
wielding  the  megaphone  over  the  first  of  the 
O'Henry  series,  "Shoes."  Mr.  Keefe  has  just 
been  promoted  to  directorship,  having  for 
several  years  been  assistant  to  Rowland 
V.  Lee. 


TWO  years  ago  Robert  Kane  said  that 
future  directing  talent  would  have  to 
be  sought  in  the  writing  branch  of  the 
business. 

"The  old  directors  hold  to  old  ideas  and 
cannot  be  made  to  change,"  said  Kane,  "the 
writers  have  the  new  ideas  and  we  must 
develop  them  as  directors." 

Kane  instanced  a  number  of  writers  who 
had  been  given  a  chance  to  direct — and  two 
years  have  borne  out  his  prophecy :  the  men 
are  successful  directors  today. 

When  Mr.  Kane  became  an  independent 
producer  and  signed  a  First  National  con- 
tract, he  bought  Frederick  Palmer's  book, 
"Invisible  Wounds,"  and  assigned  Sada 
Cowan  and  Howard  Higgin  to  the  continuity. 
So  impressed  was  Kane  with  their  treat- 
ment, that  he  gave  up  negotiations  with  a 
famous  director  who  wanted  to  produce  the 
picture,  and  now  First  National  announces 


Exhibitors  and  Writers 

Acclaim  New  Director 


that  Higgins  will  handle   the  megaphone. 

"I  selected  Mr.  Higgin  after  giving  the 
matter  much  thought,"  states  Mr.  Kane,  "and 
because  the  treatment  he  prepared  with  Miss 
Cowan  showed  real  genius.  He  seems  to  me 
the  type  of  writer  who  has  a  future  as  a 
director,  and  should  make  good  on  his  vis- 
ion of  'Invisible  Wounds.'  I  claim  that  the 
finished  scenario-continuity  writer  has  the 
fundamentals  of  direction  at  his  finger-tips. 
He  should  not  find  it  difficult  to  transfer 
his  vision  of  the  story  to  the  screen.  The 
mechanics  of  the  work  of  reproduction  are 
his  least  worry." 

And  so,  suiting  action  to  belief,  Kane  has 
given  Higgin  his  chance  and  production  com- 
mences about  July  20th  in  New  York  City. 
A  strong  cast,  headed  by  Blanche  Sweet,  is 
being  assembled  for  the  picture. 

Lewis  King,  younger  brother  of  Henry 
King,  has  been  appointed  assistant  to  Di- 
rector Higgin. 


Rossman  on  the  Air 


HE  GIRL  WHO  WOULDN'T 
WORK,"  the  first  directorial  work 
of  the  young  Rumanian,  Marcel  De 
Sano,  was  previewed  last  week  in  Holly- 
wood at  a  special  showing  arranged  by  B. 
P.  Schulberg  under  whose  supervision  this 
new  Preferred  Picture  was  made. 

The  performance  was  attended  by  a  group 
of  California  exhibitors  and  the  West  Coast 
representatives  of  motion  picture  magazines 
and  newspapers.  De  Sano's  work  was  gen- 
erally acclaimed  as  indicating  that  he  is  one 
of  the  most  significant  young  directors  to  be 
introduced  to  the  industry  in  many  months. 

He  came  to  this  country  alter  several  years 
service  in  the  French  diplomatic  corps,  and 
received  his  picture  training  as  a  scenario 
and  title  writer  with  Universal  and  Metro- 


Goldwyn.  Two  months  ago,  B.  P.  Schul- 
berg gave  him  his  first  opportunity  at  the 
megaphone.  His  next  production  to  follow 
"The  Girl  Who  Wouldn't  Work"  will  be  the 
screen  Version  of  Wallace  Irwin's  novel, 
"Lew  Tyler's  Wives." 

This  first  picture,  however,  will  serve  as 
the  first  example  of  his  directing  technique. 
It  is  adapted  from  the  novel  by  Gertie  D. 
Wentworth-James  that  was  widely  discussed 
in  London  last  fall.  Marguerite  De  La  Motte, 
Lionel  Barrymore,  Forrest  Stanley,  Lilyan 
Tashman,  Henry  B.  Walthall  and  others  are 
in  the  cast. 


Producer  of  "Kivalina  of  the  Iceland"  Talks 
via  Radio  on  Arctic  Data 

Earl  Rossman,  who  spent  two  years  in  the 
frigid  North  making  the  screen-drama  "Ki- 
valina of  the  Ice  Lands,"  which  Pathe  will 
release  on  August  9,  is  telling  radio  fans  of 
the  experiences  encountered  in  making  his  pic- 
ture. 

Through  the  New  York  studio  of  Station 
WOR,  Rossman  is  giving  a  series  of  five  talks 
on  how  he  managed  to  photograph  the  aurora 
borealis ;  how  he  persuaded  the  native  Eski- 
mos to  act  out  his  story  before  the  camera ; 
how  he  lived  in  an  igloo  with  the  Eskimos  and 
other  interesting  subjects.  He  calls  his  series 
of  talks  "Tales  of  the  Arctic,  or  Making  Pic- 
tures Under  the  Midnight  Sun." 

He  has  also  broadcast  over  WNYC.  the  New 
York  City  Municipal   Broadcasting  Station. 


Convention  of 

First  National 


A  call  for  a  national  convention  of 
Fir«t  National  branch  and  district  man- 
agers has  been  sent  out  by  E.  A.  Esch- 
mann  for  Tuesday,  Wednesday  and 
Thursday,  August  25,  26  and  27  in  New 
York  City. 

The  main  feature  of  the  convention 
will  be  the  presentation  to  the  field 
force  of  the  selling  plans  on  the  new 
product,  though  many  other  features 
for  the  betterment  of  First  National 
service  to  the  exhibitor  will  be  gone 
into. 


A  scene  in  the  Educational-Mermaid  comedy  "Going  Great," 

starred 


in  which   Eddie  Nelson  is 


r,52 


MOVING    P  f  C  1  (IRE  WORLD 


AupusF»f'-l925 


Four  Comedy  Two-Reelers 

From  Century  This  Month 


FOUR  proven  comedy  successes  will  be  re- 
leased for  general  showing  during  the 
month  of  August  by  the  Century  Film 
Corporation.  They  arc  two-reel  Century  Com- 
edies made  with  such  well-known  stars  as 
Wanda  Wiley,  Edna  Marion,  Al  Alt  and  Eddie 
Gordon. 

The  first  to  reach  the  screen  will  be  "After 
a  Reputation,"  starring  Edna  Marian.  This 
young  comedienne  has  built  up  such  a  wide- 
spread reputation  in  Century  Comedies,  she 
has  been  borrowed  by  the  Universal  Pictures 
Corporation  to  play  an  important  role  in  one 
of  Universale  forthcoming  Second  White  List 
Jewels,  "The  Still  Alarm."  In  "After  a  Repu- 
tation," which  was  directed  by  William  Wat- 
son, Miss  Marian  was  given  unusual  opportu- 
nities to  display  her  ability  to  draw  laughs.  It 
is  a  hilarious  take-off  on  the  adventures  of  a 
home-town  girl  who  has  stage  aspirations.  It 
contains  some  jazzy  back-stage  chorus  scenes 
and  also  is  notable  by  the  appearance  of  Pinto 
Colveg,  the  man  with  the  funny  face.  Matty 
Roubert  plays  the  principal  supporting  role. 
This  comedy  will  be  released  through  Uni- 
versal Exchange  August  S. 

The  next  Century  to  reach  the  screen  will 
be  "Paging  a  Wife,"  starring  Al  Alt.  Charles 
Lamont,  the  director,  pilots  Alt  and  a  strong 
cast  through  an  amusing  series  of  comic  situ- 
ations which  make  for  good  screen  entertain- 
ment. Included  in  the  cast  are  such  well-known 
comedy  players  as  Hilliard  Karr,  Charles  King, 
who  has  been  promoted  to  be  a  Century  Com- 
edy star  in  his  own  right,  and  Lillian  Worth. 
The  comedy  has  a  number  of  angles,  including 
funny  automobile  and  golf  scenes.  It  is  her- 
alded as  the  best  Al  Alt  comedy  ever  made. 
It  will  be  released  August  12. 

The  third  Century  Comedy  for  August  will 
be  a  Wanda  Wiley  Comedy.  It  is  called  "Won 
By  Law,"  and  shows  Miss  Wiley  in  an  en- 
tirely new  type  of  comedy.  It  is  a  true  situ- 
ation comedy,  with  a  strong  plot  and  a  rapid 
sequence  of  amusing  situations.  It  concerns 
a  blase  young  heiress  who  can't  get  a  thrill  out 
of  life  until  she  is  kidnapped  by  a  cave-man 
from  the  wooly  west.  An  enforced  stay  in  his 
mountain  cabin  makes  a  new  girl  out  of  her. 

Popular  Bob  Reeves  has  the  chief  support- 
ing in  this  comedy.    Others  in  the  cast  are 


Lillian  Worth  and  Frank  Whitson.  It  will 
be  released  August  19. 

The  last  Century  release  for  August  is 
"Crying  For  Love,"  starring  Eddie  Gordon. 
Noel  Smith  directed  it.  Eddie  has  the  role  of 
an  adventurous  young  bride-groom,  with  husky 
I'.lanch  Payson  playing  the  bride.  Eddie  finds 
that  being  the  new  husband  of  a  six-foot  cave- 
woman  has  its  drawbacks,  especially  when  he 
lakes  an  interest  in  smaller  and  outer  brands 
of  girlhood.  This  comedy  is  slated  for  release 
August  26. 

The  August  Centuries  mark  the  wind-up  of 
that  company's  1924-1925  product,  and  because 
of  the  exhibitor's  need  for  strong  comedy  offer- 
ings at  this  time  of  the  year,  have  been  select- 
ed with  unusual  care.  They  all  arc  heralded 
as  excellent  box-office  pictures. 


SONYA  LEVIEN 
This    brilliant    scenarist    has    signed   a  long 
term  contract  with  Warner  Bros. 


C.  Edward  Davenport  Will 

Produce  Feature  Series 


C EDWARD  DAVENPORT  announced 
this  week  the  incorporation  of  a  pro- 
educing  company,  the  name  of  which  will 
be  made  public  shortly,  and  for  which  com- 
pany he  will  make  a  series  of  feature  photo- 
plays. 

Mr.  Davenport  states  that  he  is  associated 
with  Wally  Gluck,  of  New  York  City,  son  of 
former  State  Assemblyman  Samuel  A.  Gluck, 
of  Brooklyn,  sponsor  of  the  New  York  State 
Sunday  Opening  Bill,  under  which  certain 
forms  of  theatrical  entertainment  are  per- 
mitted, including  the  presentation  of  mo- 
tion pictures. 

Some  years  ago,  Mr.  Davenport  was  serious- 
ly burned  in  a  studio  fire  when  making  a  pic- 
ture for  J.  V.  Ritchey  and  Arthur  Sawyer. 
The  trade  press  and  newspapers  at  the  time 
published  Mr.  Davenport's  obituary  notice.  But 
he  didn't  die.  He  lived,  and  fought  his  way 
back  through  the  scars,  wrecked  tissues  and 
nerves,  following  the  fire.  His  recent  affili- 
ations have  been  with  the  legitimate  stage, 
whence  he  came  originally  to  the  screen. 

Mr.  Davenport  was  associated  with  the  old 


Reliance  company,  Majestic,  Lubin,  All-Star 
and  others,  both  as  an  actor  and  as  director. 
He  produced  "Broken  Barriers." 

The  series  of  "Safety  First"  pictures,  di- 
rected by  Mr.  Davenport  for  the  railroads, 
are  in  use  by  five  big  railroad  systems  in  the 
United  States  and  Canada. 

With  the  announcement  of  the  name  of  the 
producing  company,  which  will  have  tempo- 
rary offices  in  1486  Broadway,  Mr.  Davenport 
will  announce  further  details  regarding  stories, 
stars  and  players,  and  studio  arrangements. 


Maloney  Starts  New  Series 

Louis  Weiss,  managing  director  of  Weiss 
Brothers'  Clarion  Photoplays,  Inc.,  announces 
that,  according  to  advices  just  received,  Leo 
Maloney  has  just  started  production  on  the 
first  of  his  series  of  eight  five-reel  Western 
Gems  which  Clarion  will  distribute  this  com- 
ing season.  The  preliminary  work  for  the 
series  has  been  completed  in  full.  The  first 
picture  of  the  series  will  be  released  under 
the  title  of  "Win,  Lose  or  Draw." 


Scenes  in  "Without  Mercy,"  a  George   Melford  production,  with  Vera   Reynolds,   Dorothy   Phillips,    Robert   Ames   and    Rockcliffe  Fel- 

lowes,   released   by    Producers    Distributing  Corporation. 


.-.gust  S;  1925 


MOVING   PICTURE  WORLD 


653 


Fox  Gives  Titles  and  Dates  on  First 

Group  of  Short  Subject  Releases 


TITLES  and  release  dates  for  its  initial 
group  of  short  subject  productions  for 
the  season  beginning  in  August  are 
contained  in  an  announcement  just  issued  by 
Fox  Film  Corporation. 

Numbering  twenty-two,  exclusive  of  the  Fox 
News  releases,  with  pictures  from  each  of  its 
five  short  reel  units,  the  initial  Fox  announce- 
ment contains  an  imposing  group  of  short  reel 
films. 

There  are  four  of  the  second  series  of  Rich- 
ard Harding  Davis  "Van  Bibber''  comedies,  the 
first  series  of  which  have  been  hailed  as  com- 
edy triumphs  of  the  current  season;  three  of 
.the  new  O.  Henry  series,  which  Fox  is  making 
from  the  cream  of  that  great  American  genius' 
works;  three  of  the  "Married  Life  of  Helen 
and  Warren"  laugh-getters  from  the  widely 
read  newspaper  stories  by  Mabel  Urner;  three 
Imperial  Comedies,  which  need  no  introduction 
to  exhibitors,  and  nine  Fox  Varieties,  one-reel 
gems  of  the  world  we  live  in. 

The  four  Van  Bibber  releases  mentioned  in 
the  announcement  are  "The  Big  Game  Hunter," 
"The  Sky  Jumper,"  "The  Wrestler"  and  "A 
Parisian  Knight" ;  the  O.  Henry  selections  in- 
clude "Shoes,"  "Transients  in  Arcadia,"  and 
"Failure";  the  initial  Married  Life  films  are 
"A  Business  Engagement,"  "All  Aboard"  and 
"The  Peacemakers" ;  the  Imperial  Comedy  trio 
includes  "On  The  Go,"  "Sweet  Marie"  and 
"Love  and  Lions." 

The  nine  one-reelers  which  make  up  the  first 
group  of  Fox  Varieties  include  "The  West 
Wind,"  "In  a  China  Shop,"  "My  Own  Car- 
olina," With  Pencil,  Brush  and  Chisel,"  "Cuba 
Steps  Out,"  "The  Sky  Tribe,"  "White  Paper," 
"The  River  Nile"  and  "Toiling  for  Rest." 

The  Van  Bibber  "The  Big  Game  Hunter"  is 
the  first  Fox  short  subject  release  for  the  new 
season,  with  August  16  as  the  date  set.  In 
this  humorous  tale  Earle  Foxe,  starring  in 
the  title  role,  excels  anything  he  has  ever  done. 
His  antics  as  a  big  game  hunter  and  the  laugh 
getting  incidents  that  follow  one  after  another 
make  this  first  release  a  "wow"  it  is  said. 

'  "On  the  Go,"  an  Imperial,  and  "The  West 
Wind,"  a  Varieties,  are  the  next  releases  on 
August  23.  The  adventures  of  a  group  of 
city  cliff  dwellers  in  the  wide  open  spaces  is  : 
the  basis  of  the  humorous  laughs  in  the  com- 
edy production.   Full  of  surprises  and  beauty  is  • 


"The  West  Wind,"  which  is  a  new  idea  for  a 
picture  with  the  most  novel  of  treatment. 

"A  Business  Engagement,"  the  first  of  the 
Married  Life  of  Helen  and  Warren  series  to 
be  released,  is  set  for  August  30.  This  pic- 
ture is  a  scream  which  will  be  appreciated  by 
any  couple  whose  peace  is  threatened  by  "busi- 
ness engagements"  on  the  part  of  friend  hus- 
band says  a  Fox  official. 

"Shoes,"  O.  Henry's  tale  of  Alabama  cockle- 
burrs  and  bare  Central  American  feet,  is  sched- 
uled for  release  September  6,  with  the  Im- 
perial "Sweet  Marie"  and  "In  a  China  Shop," 
a  Fox  Varieties.  The  O.  Henry  story  is  too 
well  known  to  need  repeating.  "Sweet  Marie" 
moves  around  the  misadventures  of  the  suitors 
of  a  sweet  young  thing  to  innumerable  real 
hearty  laughs.  "In  a  China  Shop"  is  a  unique 
subject  having  to  do  with  the  history  of  making 
porcelain. 

"The  Sky  Jumper,"  a  Van  Bibber,  "Love  and 
Lions,"  an  Imperial,  and  "My  Own  Carolina," 
a  Fox  Varieties,  will  be  released  on  September 
20.  If  you  have  ever  seen  any  one  trying  to 
learn  how  to  ski,  you  can  easily  imagine  how 
funny  this  Van  Bibber  is,  for  it  is  based  on 
the  initiation  of  Van  and  his  clique  into  the 
mysteries  of  the  famed  Norwegian  sport. 
"Love  and  Lions"  is  one  of  those  inimitable 
lion  comedies  which  Fox  produces  so  well.  The 
yearning  of  all  the  songs  that  express  a  long- 
ing to  go  back  to  the  Sunny  South  are  rolled 
together  in  "My  Own  Carolina." 

An  intimate  glimpse  of  genius  is  "With 
Pencil,  Brush  and  Chisel,"  scheduled  for  re- 
lease October  4.  Into  his  marvelous  New 
York  Studio,  this  Fox  Varieties  takes  you  to 
spend  interesting  minutes  with  Emil  Fuchs, 
one  of  America's  foremost  artistic  geniuses.  The 
second  Married  Life  Picture,  "All  Aboard,"  is 
scheduled  for  release  October  11  and  the  humor 
and  pangs  of  a  couple's  parting  are  shown 
here  in  an  amusing  manner. 

On  October  18  another  O.  Henry,  "Tran- 
sients in  Arcadia,"  and  "Cuba  Steps  Out,"  a 
Fox  Varieties,  will  be  released.  The  O.  Henry 
release  is  said  to  be  the  most  typical  of  that 
author's  work  and  brings  to  the  screen  in  a 
convincing  manner  the  humor  and  pathos  for 
which  he  was  justly  celebrated.  "Cuba  Steps 
Out"  takes  one  to  that  playground  of  the 
Western  Hemisphere,  which,  despite  its  num- 


erous pleasure  seekers,  ministers  to  the  needs 
of  the  world  with  its  great  crops  of  sugar  and 
tobacco.  It  is  a  picture  of  unusually  interest- 
ing contrasts. 

A  Van  Bibber,  "The  Wrestler,"  and  a 
Varieties,  "The  Sky  Tribe,"  made  up  the 
November  1  releases.  The  slender  Earle  Foxe 
as  an  adventurer  into  the  land  of  catch-as- 
catch-can  is  claimed  to  give  more  laughs  per 
foot  than  any  comedy  ever  made.  "The  Sky 
Tribe"  is  the  result  of  the  daring  of  the  ad- 
venturous Miss  Elizabeth  Pickett  into  high 
mesas  that  rim  the  deserts  of  the  Southwest, 
where  dwell  the  Eagle  Men,  the  Pueblo  In- 
dians. Truly  a  picture  of  rare  beauty  and  in- 
tense interest  to  lovers  of  the  strange  and  unique 
sights  of  the  world. 

"White  Paper,"  based  on  the  transformation 
of  a  tree  into  a  newspaper,  the  million-tongued 
crier  of  modern  civilization,  is  the  interesting 
Varieties  scheduled  for  release  on  November 
15. 

On  November  22  "The  Peacemakers,"  third 
of  the  Helen  and  Warren  series,  will  be  avail- 
able for  distribution.  One  may  easily  imagine 
the  humorous  situations  that  can  be  built 
around  the  entrance  of  olive  branch  bearers 
into  a  quarrel  between  Helen  and  Warren, 
which  is  the  background  of  this  two-reeler. 

"The  River  Nile,"  a  Varieties,  and  "Fail- 
ure," an  O.  Henry,  make  up  the  November  29 
releases.  "The  River  Nile"  is  a  photographic 
record  of  an  expedition  to  the  best  known  river 
in  the  world,  showing  Egypt  going  ahead  to- 
day with  its  work  as  it  did  5,000  years  ago  in 
the  days  of  King  Tut.  "Failure,"  despite  its 
ominous  title,  has  enough  humor  sprinkled 
through  it  to  be  clasesd  as  a  comedy  rather 
than  a  tragedy  and  is  considered  by  many  as 
O.  Henry's  greatest  story. 

Concluding  the  initial  group  of  releases  on 
December  13  are  "A  Parisian  Knight,"  a  Van 
Bibber,  and  "Toiling  for  Rest,"  a  Varieties. 
As  a  "Parisian  Knight"  Earle  Foxe  has  a 
fertile  field  for  his  inimitable  comedy  stunts. 
"Toiling  for  Rest"  shows  a  band  of  hardy 
vacationsits  setting  out  in  search  of  rest  in  the 
heart  of  the  Canadian  Rockies.  This  picture 
gives  the  thrill  of  adventure  and  at  the  same 
time  is  one  of  real  beauty  in  its  scenic  set- 
ting. 


Scenes  in  the  William  Fox  photoplay  version  of  the  John  Golden  stage  success,  "Lightin',"  with  Jay  Hunt,  Madge  Bellamy,  Ethel  Clayton, 
J.  Farrell  MacDonald,  Otis  Harlan  and  Wallace  McDonald.    This  is  a  John  Ford  production,  from  a  scenario  by  Frances  Marion. 


654 


MOVING   PICTURE  WORLD 


August  8,  1925 


Florence  Turner  to  Play  for 
Columbia  Under  Tony  Gaudio 


EXHIBITORS  and  fans  are  always 
anxious  to  get  a  little  word  about  the 
great  favorites  of  the  early  days.  And 
when  they  hear  that  Florence  Turner,  the 
famous  Vitagraph  star  of  twenty  years  ago 
has  come  back  to  Hollywood,  they  will  be  all 
the  more  interested — especially  when  they  re- 
alize that  one  of  the  pioneers  in  the  screen 
world,  Tony  Gaudio,  who  "shot"  her  early 
productions  when  Blackton  was  her  director,  is 
the  man  who  will  handle  the  megaphone  for 
Columbia  in  the  second  of  its  Waldorf  re- 
leases, "The  Price  of  Success." 

Miss  Turner  recently  returned  from  Eng- 
land where  for  the  past  eight  years  she  has 
been  heading  her  own  company  and  has  scored 
considerable  success  in  the  biggest  features  made 
during  that  period  in  the  British  Isles. 

"It  makes  me  feel  great  to  get  back  to  the 
States,"  Miss  Turner  told  Gaudio  after  the  two 
had  greeted  each  other  and  had  also  recounted 
some  of  the  interesting  phases  of  the  early 


VIRGINIA   BUSHMAN,  of  Baltimore, 
daughter  of  Francis  X.  Bushman,  has 
signed  a  contract  with  Metro-Goldwyn- 
Mayer  to  appear  on  the  screen. 

Miss  Bushman,  who  is  19,  was  given  a 
small  part  with  her  sister  Lenore,  17,  in  Monta 
Bell's  "Lights  of  Old  Broadway,"  adapted 
from  the  stage  play  "Merry  Wives  of  Gotham," 
when  the  girls  recently  left  their  Baltimore 
home  to  pay  a  visit  to  their  father  in  Holly- 
wood. Later  Robert  Mclntyre,  casting  director 
for  the  Culver  City  studios,  selected  Miss 
Bushman  from  among  800  extras  without  be- 


days  of  motion  pictures  when  they  were  on  the 
same  lot. 

"I  am  enthusiastic  about  my  treatment  abroad 
as  I  was  given  the  best  consideration  wher- 
ever I  went.  But  I'm  glad  to  make  pictures 
again  in  the  United  States  because  I  feel  that 
there  is  ample  scope  for  my  ability  here.  I 
am  delighted  with  the  story,  'The  Price  of  Suc- 
cess,' and  elated  with  the  part  I  play  in  it." 

Miss  Turner  has  been  given  offers  to  play 
in  a  number  of  big  Hollywood  productions,  and 
expects  to  get  right  back  into  the  swing  of 
picture  work  here,  beginning  with  "The  Price 
of  Success." 

Alice  Lake  heads  the  cast  of  "The  Price 
of  Success,"  and  a  number  of  well-known 
favorites  have  also  been  included :  Gaston  Glass, 
Lee  Shumway,  Alma  Bennett,  Speck  O'Donnell 
and  Tom  Rickets,  seasoned  troupers  who  have 
appeared  in  some  of  the  best  pictures  of  the 
year. 


ing  aware  of  her  identity,  and  subsequently  se- 
cured her  signature  to  a  contract. 

Mrs.  Bushman,  interviewed  at  her  Baltimore 
home,  has  expressed  great  pleasure  over  Vir- 
ginia's success. 

"I  knew  about  Virginia's  good  fortune,  of 
course.  She  wrote  me  immediately.  Both  Vir- 
ginia and  Lenore  are  very  pretty  girls  and  are 
of  the  type  that  screen  well.  They  are  enrap- 
tured with  the  idea  of  careers  on  the  screen." 

Mr.  Bushman  is  now  playing  at  the  Culver 
City  studios  opposite  Mae  Murray  in  "The 
Masked  Bride." 


James  C.  Burger,  newly-elected  Imperial 
Potentate  of  the  Shrine,  called  on  Mary 
Pickford  and  Douglas  Fairbanks  recently 
and  talked  over  old  times  in  Denver,  his 
home  town,  with  Doug,  a  Denver  native. 


F.  X.  Bushman  Cast 

Will    Play    Leading    Role    Opposite  Mae 
Murray  in  "The  Masked  Bride" 

Francis  X.  Bushman  has  been  signed  to  play 
opposite  Mae  Murray  in  "The  Masked  Bride." 
Bushman  will  have  the  straight  role  of  Rich- 
ard Grover,  second  in  importance  only  to  that 
of  the  star. 

Bushman,  who  began  his  career  in  films  with 
Essanay  in  the  early  days  of  pictures,  returned 
to  the  stage  several  years  ago,  but  was  recently 
lured  back  to  the  screen  to  play  Messala  in 
Fred  Niblo's  production  of  "Ben  Hur." 


Directing  "Souls  for  Sables" 

James  C.  McKay  is  directing  the  Tiffany 
Production  "Souls  For  Sale,"  suggested  from 
Garlan  &  Co.  by  David  Graham  Phillips. 
McKay  has  had  an  intensive  training  in  var- 
ious branches  of  the  motion  picture  business  and 
has  heretofore  directed  a  number  of  excellent 
pictures.  Before  joining  Tiffany  Productions 
he  was  associated  as  an  assistant  with  Herbert 
Brenon  and  then  with  the  Cosmopolitan  Pro- 
ductions. 


"Action  Galore"  Started 

Advices  from  Lester  F.  Scott,  Jr.,  on  the 
West  Coast  announce  the  start  of  production 
on  "Action  Galore,"  the  third  in  the  series 
of  eight  Five  Reel  Rough  Riding  Romances 
featuring  Buddy  Roosevelt. 

The  story  is  adapted  from  "The  Valley  of 
Jeopardy"  by  Ralph  Cummins,  which  was  pub- 
lished in  Action  Stories  Magazine. 

The  picture  is  under  the  direction  of  Robert 
Eddy  from  the  continuity  by  Betty  Burbridge. 


"Bunker  Bean"  Finished 

News  to  the  Warner  Bros.'  head  offices  in 
New  York  tells  of  the  completion  of  produc- 
tion work  on  "His  Majesty  Bunker  Bean," 
one  of  the  specials  on  the  1925-26  schedule. 
This  is  Julien  Josephson's  adaptation  of  Harry 
Leon  Wilson's  widely  read  and  popular  novel, 
with  the  inimitable  comedian,  Matt  Moore,  in 
the  name  part,  and  Dorothy  Devore  in  the  lead- 
ing woman's  role. 


Florence  Turner,  famous  Vitagraph  star  of  the  pioneer  days,  with  Alice  Lake  and 
Director  Tony  Gaudio,  who  are  to  make  "The  Price  of  Success"  for  Waldorf  Picture*, 

which  Columbia  distributes. 


Metro-Goldwyn-Mayer 

Signs  Virginia  Bushman 


August  8,  1925 


MOVING   PICTURE  WORLD 


655 


"Paris  After  Dark "  Announced 
As  Norma  Talmadge  Picture 


RIZA  ROYCE 


A  charming  stage  personality  won  this  New 
York  celebrity  a  contract  in  pictures  from 
B.  P.  Schulberg.  Miss  Royce  has  gone  to 
the  Coast  for  her  first  role  in  the  Preferred 
Picture,  "Lew  Tyler's  Wives." 

Ray  in  M.-G.-M.  Picture 

Will  Have  Role  Opposite  Pauline  Starke  in 
"A  Little  Bit  of  Broadway" 

Charles  Ray,  one  of  the  most  famous  and 
best  loved  motion  picture  actors  in  the  world, 
has  signed  a  contract  with  Metro-Goldwyn- 
Mayer,  according  to  an  announcement  made  by 
Harry  Rapf,  associate  production  executive  at 
the  Culver  City  studios. 

Ray  will  be  co-featured  with  Pauline  Starke 
in  "A  Little  Bit  of  Broadway"  under  the  di- 
rection of  Robert  Z.  Leonard. 


"Hurricane  Horseman"  Arrives 

Louis  Weiss,  managing  director  of  Weiss 
Brothers  Artclass  Pictures  Corp.,  announces 
that  he  has  received  the  negative  and  first 
print  of  "The  Hurricane  Horsemen"  from 
Lester  F.  Scott,  Jr.,  its  producer. 

This  picture  is  the  second  of  the  series  of 
Eight  Five  Reel  Acrobatic  Stunt-Thrillers 
featuring  Wally  Wales  (The  Cowboy  Prince). 
Those  who  have  seen  the  picture  fully  agree 
that  it  lives  up  to  its  title  which  implies  fast 
riding. 


Signs  for  Columbia 

R.  C.  Fox,  president  of  Freedom  Film  Cor- 
poration of  Rochester,  New  York,  has  signed 
with  Columbia  Pictures  to  distribute  in  upper 
New  York  State  a  number  of  their  big  suc- 
cesses:  "Traffic  in  Hearts,"  "Her  Accidental 
Husband,"  and  "Pal  O'  Mine,"  as  well  as 
twenty  two-reel  westerns  featuring  Dick  Hat- 
ton,  and  Screen  Snapshots.  The  Freedom  ter- 
ritory lies  east  of  Buffalo  and  beyond  Al- 
bany. 


Titling  "Wrong  Doers" 

John  Krafft  has  completed  editing  and  titling 
"The  Wrong  Doers,"  directed  by  Hugh 
Dierker,  the  first  of  the  Bernarr  MacFadden 
series,  and  is  now  writing  final  titles  for  Johnny 
Hines'  forthcoming  comedy  feature,  "The  Live 
Wire,"  produced  by  C.  C.  Burr  under  direc- 
tion of  Charles  Hines  as  the  initial  offering 
under  their  new  contract  with  First  National. 


£/-p\ARIS  AFTER  DARK"  will  be  Norma 
Talmadge's  next  starring  vehicle  for 
-1  First  National,  according  to  word  re- 
ceived yesterday  from  the  Hollywood  offices 
of  Joseph  M.  Schenck. 

The  announcement  that  the  story  goes  into 
production  immediately  on  completion  of  her 
current  vehicle,  "Graustark,"  confirms  the  in- 
dication that  1925  will  be  the  busiest  production 
year  of  the  star's  career. 

"Paris  After  Dark"  is  an  original  story  by 
John  W.  Considine,  Jr.,  for  the  past  several 
years  production  manager  of  Joseph  M. 
Schenck  productions,  and  who  recently  made 
his  debut  as  an  independent  producer.  It  had 
been  previously  titled  "Sun  of  Montmartre," 
but  with  its  definite  selection  as  Norma's  next 
film  the  switch  in  title  was  decided  upon. 

Additional  news  value  was  given  the  advice 
received  at  the  First  National  offices  here  from 
Schenck  in  the  announcement  that  Samuel 
Goldwyn  had  agreed  to  lend  the  services  of 
the  popular  Ronald  Colman  as  Norma  Tal- 
madge's leading  man  in  "Paris  After  Dark." 


WARNER  BROS,  have  decided  to  use 
every  member  of  their  stock  com- 
pany and  every  one  of  their  stars — 
with  the  possible  exception  of  John  Barry- 
more  and  Lowell  Sherman,  in  "Broken  Hearts 
of  Hollywood,"  one  of  the  productions  of  their 
1925-26  schedule. 

Plans  now  under  way  and  just  revealed  in 
information  coming  from  Hollywood  call  for 
one  of  the  biggest  specials  ever  made. 


Sidney  Franklin,  who  directed  "Smiling 
Through,"  will  handle  the  megaphone.  The 
photoplay  will  be  known  as  a  Sidney  A.  Frank- 
lin Production. 

Norma's  next  vehicle  will  mark  her  return 
to  the  type  of  role  in  which  she  reigned  in 
public  favor  before  the  era  of  such  character 
roles  as  she  had  in  "Secrets"  and  "The  Lady." 
In  "Paris  After  Dark"  she  will  be  an  impudent 
spitfire,  an  idol  of  the  Apaches  of  the  Mont- 
martre. It  is  a  role  of  fire  and  dash,  in  radi- 
cal contrast  to  the  sweet,  devoted  character- 
izations of  her  recent  mother  roles. 

Roland  West,  author  and  producer  of  sev- 
eral mystery  plays  and  photoplays,  such  as 
"The  Unknown  Purple"  and  "The  Monster," 
will  have  production  supervision  of  the  new 
Norma  Talmadge  film.  As  the  action  in- 
volves a  mingling  of  mystery  and  melodrama 
with  comedy  and  pathos,  West  was  deemed  the 
logical  selection  for  production  command. 

"Paris  After  Dark"  is  scheduled  to  be  put 
into  production  about  August  15th. 


Among  the  stars  and  featured  players  ap- 
pearing will  be  Syd  Chaplin,  Monte  Blue, 
Marie  Prevost,  Irene  Rich,  Louise  Fazenda  and 
Patsy  Ruth  Miller,  to  take  just  a  few  names 
from  the  formidable  Warner  list.  It  is  even 
possible  that  a  dog  part  will  be  found  for 
Rin-Tin-Tin. 

Roy  del  Ruth  will  direct  the  production  from 
the  scenario  by  Darryl  Francis  Zanuck. 


John  McGraw,  manager  of  the  New  York  National  baseball  team  ("The  Giants"),  with 
Allene  Ray,  Patheserial  star  of  "Play  Ball,"  written  by  McGraw. 


All  Warners  Stock  Company 
Stars  to  Appear  in  Big  Special 


656 


MOVING    PICTURE  WORLD 


August  8,  1925 


Lilyan  Tashman  Signed 

A  potential  star  of  meteoric  appearance  has 
been  secured  by  Metropolitan  Pictures  in  the 
signing  of  Lilyan  Tashman  under  a  three-year 
contract. 

Miss  Tashman  has  been  in  Hollywood  but 
fourteen  months  and  in  that  short  period  has 
appeared  in  fifteen  productions  including  "I'll 
Show  You  the  Town,"  "Pretty  Ladies,"  "Broad- 
way Butterfly"  and  Al  Christie's  newest  fea- 
ture "Seven  Days." 

Immediately  upon  the  completion  of  her  work 
in  "Seven  Days,"  William  Sistrom,  general 
manager  of  Metropolitan  Pictures  signed  her 
to  appear  in  featured  roles  exclusively  in  the 
productions  to  be  released  through  Producers 
Distributing  Corporation. 


"Lovers  in  Quarantine"  Completed 

Bebe  Daniels  has  completed  her  latest  com- 
edy under  Frank  Tuttle's  direction,  "Lovers 
in  Quarantine,"  adapted  from  the  play  "Quar- 
antine," which  evoked  hearty  laughter  for 
many  months  on  Broadway  where  it  was 
played  by  Helen  Hayes  and  Sidney  Blackmer. 

The  star's  principal  aids  in  the  gaieties  that 
followed  her  elopement  with  her  sister's  suitor 
were  Harrison  Ford,  Alfred  Lunt,  Eden  Gray, 
Ivan  Simpson,  Edna  May  Oliver,  Diana  Kane 
and  Marie  Shotwell. 


Add  to  "Big  Parade"  Cast 

Word  comes  from  the  Coast  to  the  effect 
that  Hobart  Bosworth,  Claire  Adams,  Robert 
Ober  and  Claire  McDowell  have  joined  the 
cast  of  "The  Big  Parade,"  John  Gilbert's  first 
starring  vehicle  for  Metro-Goldwyn-Mayer. 
Bosworth  will  have  the  role  of  Mr.  Apperson, 
the  hero's  father  and  Claire  Adams  is  to  play 
young  Apperson's  southern  sweetheart.  Robert 
Ober  has  been  cast  as  Conrad,  one  of  the  Gil- 
bert's buddies  in  the  picture,  and  Claire  Mc- 
Dowell is  to  have  the  role  of  Mrs.  Apperson. 

King  Vidor  is  making  rapid  progress  with 
this  Laurence  Stallings  story  and  hopes  to 
complete  it  shortly. 


A  Galsworthy  Original 

Associated  Pictures  Corporation  is  nego- 
tiating with  John  Galsworthy  for  an  original 
scenario  for  Barbara  La  Marr,  who  played  the 
leading  role  in  the  Sawyer-Lubin  production 
of  "The  White  Monkey,"  by  Galsworthy,  for 
First  National  Pictures. 

This  vehicle  probably  will  follow  "Spanish 
Sunlight,"  an  adaptation  of  the  novel  by  An- 
thony Pryde,  which  has  been  announced  as 
Miss  La  Marr's  next  picture,  and  is  to  be  made 
on  the  Coast  under  the  personal  supervision  of 
June  Mathis. 

Completes  "The  Perfect  Clown" 

"The  Perfect  Clown,"  Larry  Semon's  sec- 
ond special  comedy  production  for  the  new 
Chadwick  Pictures  Corporation  program,  has 
been  completed.  "The  Perfect  Clown"  is 
scheduled  for  release  on  October  IS,  but  ar- 
rangements have  already  been  completed  for  a 
special  pre-release  engagement  on  Broadway  in 
September.  The  cast  includes  Dorothy  Dwan, 
Oliver  Hardy,  Stuart  Holmes,  Kate  Price,  Otis 
Harlan,  Alice  Fletcher  and  Sam  Allen. 


"The  Auction  Block" 

Hope  Loring  and  Louis  Lighton,  one  of  the 
best  known  teams  of  scenarists  in  the  motion 
picture  industry,  have  started  the  continuity 
from  their  adaptation  of  Rex  Beach's  novel 
"The  Auction  Block,"  which  will  be  produced 
in  the  near  future  by  Metro-Goldwyn-Mayer. 


BETTY  BRONSON 
Featured  in  Paramount's  "Not  So  Long  Ago." 


New  Thriller  for  Walsh 

"The  Prince  of  Broadway,"  the  well  known 
Broadway  stage  success,  which  will  be  George 
Walsh's  next  vehicle  under  the  Chadwick  ban- 
ner, is  well  under  way  in  Los  Angeles.  The 
story,  which  is  a  fast-moving  comedy,  is  said 
to  provide  this  athletic  star  with  opportu- 
nities for  a  greater  variety  of  his  thrilling  stunts 
than  has  ever  before  been  attempted  in  any 
picture.  "The  Prince  of  Broadway"  will  be 
completed  within  three  weeks  and  is  sched- 
uled for  release  on  September  15.  "American 
Pluck,"  the  first  of  the  Walsh  series,  with 
Wanda  Hawley,  Tom  Wilson,  Leo  White, 
Frank  Leigh,  Wilfred  North,  Sydney  De  Grey 
and  Dan  Mason  in  the  supporting  cast,  will  be 
released  on  August  IS. 

W.  S.  McNutt  Signed 

William  Slavens  McNutt,  fiction  writer,  has 
signed  a  contract  with  Metro-Goldwyn-Mayer 
to  write  scenarios,  and  has  gone  to  the  Coast  to 
join  the  staff  of  writers  now  at  the  Culver 
City  studios. 


West  and  Considine,  Jr. 
to  Produce  for  United 

United  Artists  Corporation  announces 
that  Roland  West  and  John  W.  Consi- 
dine, Jr.,  have  become  associate  pro- 
ducers. 

Word  came  in  a  message  from 
Joseph  M.  Schenck,  chairman  of  the 
board  of  directors  of  United  Artists 
Corporation,  now  at  Hollywood,  to 
Hiram  Abrams,  president  of  the  cor- 
poration. Messrs.  West  and  Considine 
have  been  serving  Mr.  Schenck  as  pro- 
duction supervisors  for  Norma  and 
Constance  Talmadge. 

The  selection  also  places  West  and 
Considine  on  the  executive  roster  of 
the  newly  organized  Art  Finance  Cor- 
poration. 

This  step  was  interpreted  by  Mr. 
Schenck'*  first  move  toward  trans- 
forming United  Artists  Corporation 
from  the  basis  of  a  few  pictures  a  year 
to  a  full,  all-year  releasing  schedule. 


Changes  Titles 

First  National  Pictures  has  selected  the  re- 
lease titles  for  two  of  its  new  productions. 

"What  Fools  Men"  is  the  new  title  for  the 
picture  that  George  Archainbaud  has  been  di- 
recting from  the  new  Henry  Kitchell  Webster 
novel,  "Joseph  Greer  and  His  Daughter." 
Photography  on  "What  Fools  Men"  was  com- 
pleted on  July  13th.  Cutting  and  titling  is 
now  in  progress. 

"Dangerous  Currents"  is  the  title  of  the 
photoplay  Edwin  Carewe  is  making  from  Wil- 
lard  Robinson's  play  "The  Sea  Woman,"  on 
which  rapid  progress  is  being  made.  Mr. 
Carewe  will  soon  announce  his  next  production 
for  First  National. 


Tourneur  to  Direct 

Sam  Rork  has  engaged  Maurice  Tourneur  to 
direct  his  new  production  for  First  National 
release,  "Clothes  Make  the  Pirate,"  from  Hol- 
man  Day's  novel.  He  expects  to  star  photo- 
graphy this  week. 

Leon  Errol,  the  musical  comedy  star  who 
made  such  a  hit  with  his  first  screen  appearance 
in  "Sally"  with  Colleen  Moore,  will  be  the 
star  of  the  production.  Mr.  Rork  has  signed 
up  several  noted  screen  players  to  appear  with 
him,  notably  Dorothy  Gish,  Shirley  Mason, 
Nita  Naldi,  Tully  Marshall,  George  Marion 
and  Frank  Lawlor. 


Begins  on  Second  Macfadden 

Casting  began  this  week  on  the  second  series 
of  eight  Bernarr  Macfadden  True  Story  film 
productions.  The  Pathe  studios  in  the  Bronx 
will  be  used  by  the  Macfadden  company,  which 
is  releasing  through  Astor  Distributing  Cor- 
poration. 

R.  R.  Riskin  has  temporarily  taken  charge 
of  the  Macfadden  film  enterprise,  it  was  stated 
this  week  at  the  office  of  the  True  Story  Film 
Company  in  the  Macfadden  building,  1926 
Broadway.  The  first  picture  to  be  produced 
under  the  supervision  of  Riskin  will  be  "The 
Danger  Line,"  a  Macfadden  "true  story." 


Foster's  Rise  to  Fame 

Louis  Foster,  who  handles  a  multitude  of 
detail  work  concerning  comedy  production  as 
an  assistant  to  F.  Richard  Jones,  vice-president 
and  director-general  of  Hal  Roach  studios,  is 
one  of  the  individual  examples  of  Roach's 
policy  of  giving  deserved  positions  to  any  em- 
ployee in  preference  to  seeking  new  people 
from  outside  the  studio.  Foster  started  as  a 
property  boy  with  Roach  and  in  three  years 
has  progressed  through  various  channels  of 
production  work  to  his  present  post. 


"The  Vanishing  American"  Cast 

Casting  for  "The  Vanishing  American," 
the  production  which  marks  one  of  the  most 
ambitious  filming  efforts  ever  attempted  by 
Paramount,  was  completed  with  the  addition 
of  nine  players  to  Richard  Dix,  Lois  Wilson, 
Noah  Beery,  Malcolm  McGregor  and  Shan- 
non Day.  The  eight  new  names  include 
George  Magrill,  Gert  Woodruff,  Bernard 
Siegel,  Charles  Stevens,  Joseph  Ryan,  John 
Webb  Dillion,  James  Corey  and  James 
Spencer. 


Peggy  Browne  Is  In  Town 

Peggy  Browne  is  back  in  New  York  this 
week  after  a  protracted  stay  in  Hollywood, 
where  she  appeared  in  a  number  of  Warner 
Bros,  pictures,  and  is  headed  straight  for  the 
cast  of  "Riquette,"  which  will  be  an  operetta 
to  be  presented  in  the  metropolis  this  month. 


August  8,  1925 


MOVING    PICTURE  WORLD 


657 


Joins  De  Mille  Staff 

Cecil  B.  De  Mille  announces  a  valuable  ad- 
dition to  his  scenario  staff  in  the  person  of 
Douglas  Z.  Doty,  a  former  editor  of  Century 
Magazine,  whose  signature  has  just  been  se- 
cured to  a  long  term  contract. 

Doty  recently  completed  the  continuity  for 
Leatrice  Joy's  next  starring  picture,  "The  Wed- 
ding Song,"  which  is  now  being  produced  under 
the  direction  of  Alan  Hale,  and  his  work  so 
pleased  De  Mille  that  he  offered  Doty  a  con- 
tract. Doty  is  credited  with  the  scenario  work 
on  numerous  successful  pictures,  among  them 
"Broadway  After  Dark"  and  "Circe  The  En- 
chantress." 


To  Start  "The  Bells" 

Preparations  for  the  production  of  "The 
Bells,"  Lionel  Barrymore's  next  special  for 
Chadwick  Pictures  Corporation,  are  being  com- 
pleted by  James  Young,  who  will  direct  the 
picture.  In  "The  Bells"  Lionel  Barrymore  will 
portray  the  character  of  Mathias,  which  was 
immortalized  by  the  Late  Sir  Henry  Irving  on 
the  stage. 

Production  on  "The  Bells"  will  be  started 
as  soon  as  I.  E.  Chadwick,  president  of  the 
company,  who  is  now  in  New  York  City,  re- 
turns to  the  Coast.  The  production  will  be  re- 
leased early  next  fell. 


"The  Live  Wire" 

So  rapid  has  been  the  advance  made  by  Di- 
rector Charles  Hines  on  C.  C.  Burr's  first 
Johnny  Hines  production  for  First  National 
release,  "The  Live  Wire,"  that  photography 
will  be  completed  in  early  August  at  the  rate 
of  progress  now  being  maintained.  The  film- 
ing of  the  exterior  circus  scenes,  made  at 
Sheepshead  Bay,  marked  the  end  of  the  most 
elaborate  scenes.  "The  Live  Wire"  will  be 
released  as  one  of  its  Winner  Group  of  pictures 
by  First  National  early  in  October. 


Change  Title  to  "Lone  Eagle" 

With  the  announcement  that  production 
work  has  started  and  is  well  under  way  on 
Rudolph  Valentino's  first  starring  feature  for 
United  Artists  Corporation,  comes  the  added 
statement  that  the  title  again  has  been  changed 
to  "The  Lone  Eagle." 

The  title  change  was  made  necessary,  it  was 
explained,  because  of  a  conflict  with  the  title 
of  another  big  feature  picture  which  is  being 
produced  for  United  Artists  Corporation  re- 
lease. 


"With  This  Ring" 

B.  P.  Schulberg  Productions  has  arranged 
a  book  tie-up  with  Grosset  and  Dunlap  for 
a  special  photoplay  edition  of  the  novel, 
"With  This  Ring,"  by  Fanny  Heaslip  Lea, 
which  will  be  the  September  release  on  the 
new  schedule  of  Preferred  Pictures.  The 
production  is  now  being  directed  by  Fred 
C.  Windemere  with  a  cast  that  includes 
Alyce  Mills,  Lou  Tellegan,  Forrest  Stanley, 
Donald  Keith,  Martha  Mattox,  Dick  Suth- 
erland and  others. 


"The  Masked  Bride" 

The  first  scenes  of  "The  Masked  Bride," 
Mae  Murray's  new  starring  vehicle  for  Metro- 
Goldwyn-Mayer,  have  been  begun  at  the  Cul- 
ver City  studios  under  the  direction  of  Josef 
von  Sternberg.  "The  Masked  Bride"  is  based 
on  a  story  by  Leon  Abrams.  Francis  X.  Bush- 
man has  the  leading  role  opposite  Miss  Mur- 
ray. 


JULIA  FAYE 
This  delightful  player  has  been  seen  in  all 
of  the  bis  specials  created  by  Cecil  B.  De 
Mille  since  "Male  and  Female,"  and  she  is 
featured  in  De  Mille's  "Hell's  Highroad,"  a 
Producers  Distributing  Corporation  release. 


"Memory  Lane" 

John  M.  Stahl,  who  will  direct  "Memory 
Lane"  for  First  National  Release  at  the  Metro- 
Goldwyn-Mayer  studio,  has  completed  his  tech- 
nical organization  and  camera  work  will  begin 
this  week.  Sidney  Algier  is  his  assistant. 
Percy  Helburne  will  be  the  cameraman,  as- 
sisted by  Eddy  Fitzgerald.  Charles  R.  Con- 
don, former  head  of  the  Metro-Goldwyn-Mayer 
publicity  department  at  the  studio,  is  unit 
manager.  "Memory  Lane"  is  a  screen  adapta- 
tion of  an  original  story  by  Stahl.  The  con- 
tinuity was  prepared  by  Benjamin  Glazer  and 
the  picture  will  be  released  by  First  National. 
Eleanor  Boardman,  Conrad  Nagel  and  William 
Haines  will  be  seen  in  the  leading  roles. 


Studio  Visitors 

Will  Hays  was  a  recent  visitor  at  the  Metro- 
Goldwyn-Mayer  studios,  at  Culver  City,  Cal., 
in  company  with  James  P.  Goodrich,  ex-Gov- 
ernor of  Indiana. 


"Lost  World"  Breaks 
Qrauman's  Record 

The  record  playing  time  at  Grau- 
man's  Million  Dollar  Theatre  in  Los 
Angeles  has  been  won  by  the  First  Na- 
tional-Rothacker  special,  "The  Lost 
World,"  produced  under  the  supervision 
of  Earl  Hudson.  It  played  Ave  weeks 
at  that  big  theatre,  piling  up  receipts 
that  seldom  have  been  equalled  in  that 
city. 

Frank  Newman  gave  "The  Lost 
World"  an  additional  fifth  week  be- 
cause of  the  great  business  done 
through  the  first  four  weeks  of  the  run. 
The  highly  laudatory  reviews  in  the 
newspapers  and  the  high-powered  ex- 
ploitation campaign  got  the  photoplay 
off  to  a  big  start  and  after  that  the 
word-of-mouth  advertising  received 
from  those  who  had  seen  the  film  drew 
capacity  houses  week  after  week. 


Sells  Two  Series  for  Japan 

Louis  Weiss,  managing  director  of  Artclass, 
announces  that  he  has  sold  his  series  of  Eight 
Five  Reel  Rough  Riding  Romances  featuring 
Buddy  Roosevelt  and  his  series  of  Eight  Five 
Reel  Thunderbolt  Thrillers  featuring  M.  Klein- 
erman  of  New  York,  for  the  territory  of  the 
Japanese'  Empire. 

According  to  Mr.  Kleinerman  there  is  a 
great  demand  in  Japan  for  American  action 
pictures  and  he  states  that  there  is  no  doubt  that 
his  purchase  of  the  right  for  this  territory 
will  .be  very  satisfactory  to  himself  and  the 
producers. 


Charles  Ray  to  Start 

Having  completed  "Some  Pun'kins"  and  "The 
Winner,"  his  first  two  rural  comedy  dramas 
for  Chadwick  Pictures  Corporation,  Charles 
Ray  and  Jerome  Storm,  his  director,  are  pre- 
paring to  start  work  on  the  third  one  shortly. 
The  third  story,  the  title  of  which  has  not  yet 
been  determined,  will  be  another  original  writ- 
ten especially  for  the  star.  The  script  is  now 
being  prepared  at  the  Ray  studios,  the  Chad- 
wick western  production  headquarters  in  Cali- 
fornia, and  the  actual  photographing  will  start 
immediately  on  Mr.  Chadwick's  return  to  the 
Coast. 


Signs  New  Contract 

Cecil  B.  De  Mille  has  secured  the  services 
of  Lillian  Rich  for  the  next  five  years. 

Lillian  signed  a  contract  with  the  Cecil  De 
Mille  Pictures  Corporation  this  week  which 
supersedes  an  arrangement  that  had  been  oper- 
ative before  De  Mille  entered  the  independent 
field  and  which  only  recently  expired.  Her 
first  work  at  the  De  Mille  Studio  will  be  the 
feminine  lead  in  Rod  La  Rocque's  next  star- 
ring picture,  "Red  Dice,"  on  which  Director 
Paul  Sloane  is  scheduled  to  start  shooting  in 
August. 


Constance  Bennett  Signed 

Constance  Bennett  has  been  signed  by  Oscar 
Price  to  make  two  more  film  productions  for 
Associated  Exhibitors'  release,  following  her 
appearance  with  Glenn  Hunter  in  "The  Pinch 
Hitter." 

Miss  Bennett  will  next  appear  in  "The  Clod 
Hopper"  with  Hunter  and  then  will  assume 
the  featured  role  in  "Peggy."  The  latter  was 
originally  made  with  Billie  Burke  in  the  star- 
ring role  under  the  auspices  of  the  old  Triangle 
organization. 


Puts  on  Warner  Week 

J.  E.  Courter,  owner  and  managing  director 
of  the  Courter  Theatre,  Gallatin,  Mo.,  has  de- 
cided to  put  on  a  solid  Warner  week  from 
Novembmer  22  to  28.  He  has  contracted  to 
show  at  that  time  "Tracked  in  the  Snow  Coun- 
try," "The  Beloved  Brute,"  "Captain  Blood" 
and  "The  Code  of  the  Wilderness."  In  ad- 
dition, Mr.  Courter  arranged  to  show  one 
Warner  picture  every  week,  starting  in  Sep- 
tember. 


"Spanish  Sunlight" 

The  first  role  assigned  to  Lewis  Stone  under 
his  long  term  contract  with  First  National  Pic- 
tures is  a  co-featured  part  with  Barbara  La 
Marr  in  "Spanish  Sunlight,"  the  picture  which 
Sawyer-Lubin  are  producing  for  First  Na- 
tional from  Anthony  Pryde's  new  novel. 
"Spanish  Sunlight"  will  be  produced  on  the 
West  Coast  under  the  supervision  of  June 
Mathis  who  is  preparing  the  continuity. 


658 


MOVING    PICTURE  WORLD 


August  8,  1925 


Napoleon,  Marvel  Horse,  Mix 
Co-Star  in  "Lucky  Horseshoe" 


FINDING  a  horse  to  wear  the  mantle  of 
fame  which  has  been  achieved  by  the 
celebrated  Tony,  has,  for  several  years, 
been  an  important  concern  of  Tom  Mix,  Fox 
Film  Corporation  star. 

For  nearly  a  decade,  Tony  has  labored  con- 
stantly with  Tom  in  the  pictures.  Tony  is  now 
past  twelve,  and  therefore,  for  a  horse,  in 
the  middle  age  of  life. 

Several  years  ago  Mr.  Mix  realized  that  a 
worthy  successor  to  Tony  must  be  found  and 
for  four  or  five  years  he  has  constantly  cast 
his  eye  about  for  an  animal  that  would  some 
day  have  the  keen  intelligence  and  fine  re- 
sources necessary  to  inherit  Tony's  shoes.  Mr. 
Mix  spent  his  odd  moments  visiting  horse 
ranches  and  sales  stables.  Foreman  Pat 
Chrisman  of  the  Mix  ranch,  and  a  score  and 
more  of  cowboys  who  work  with  Mix,  also 
have  been  on  the  lookout  for  a  bright,  promis- 
ing colt  that  could  be  developed  into  a  cow- 
pony  of  the  Tony  type. 

Colt  after  colt  was  examined  by  both  veteri- 
narians and  Mr.  Mix.  Several  times  it  was 
believed  a  worthy  successor  for  the  famous 
Tony  had  been  found.  Yet  some  blemish  or  bad 
trait  was  discovered  which  resulted  in  the  find 
being  abandoned.  Ultimately,  a  promising  bay 
colt  was  discovered.  It  was  critically  ex- 
amined by  the  veterinarians  and  pronounced 
good  of  wind  and  limb.  The  colt,  named 
Napoleon,  gave  promise  of  being  very  bright 
mentally  and  free  from  the  petty,  mean  tricks 
so  frequently  found  in  young  horses.  Napoleon 
was  purchased  and  sent  to  the  corral  at  Mix- 
ville,  California.  For  two  years  or  more  Na- 
poleon has  been  tutored  by  Mix  and  the  Mix 
cowboys  in  the  exacting  commands  of  picture- 
making  and  now,  in  "The  Lucky  Horseshoe," 


the  new  horse  makes  his  first  public  bow  for 
recognition. 

Although  crude  in  many  ways,  Napoleon 
gives  promise  of  one  day  becoming  a  very  tal- 
ented cow  horse. 

In  the  meantime,  the  sedate  and  dignified 
Tony  Mix  will  be  given  a  long  vacation  and  a 
rest,  after  which  he  and  Napoleon  will  alter- 
nate in  Mix  photoplays. 


V 


Gwen  Lee  Signed 

Gwen  Lee,  who  played  the  part  of  the  chorus 
girl  who  kept  her  baby  in  a  traveling  bag  in 
her  dressing  room,  in  Monta  Bell's  "Pretty 
Ladies,"  has  bee  signed  on  a  long  term  contract 
by  Metro-Goldwyn-Mayer.  Miss  Lee  made  her 
first  appearance  on  the  screen  four  months  ago 
in  "Lady  of  the  Night." 


1 


Earle 


Foxe   is  starred 
series  for  Fox  Fill 


i  the  Van  Bibber 
Corporation. 


Mix  Starts  Third  Picture 

Under  Direction  of  Flynn 


FOR  the  first  time  since  their  joint  ef- 
forts resulted  in  that  greatest  of  all  Tom 
Mix  Pictures,  "The  Untamed,"  the  cel- 
ebrated Western  star  and  Emmett  Flynn,  vet- 
eran Fox  Film  Corporation  director,  are  to- 
gether again  as  director  and  star.  Mix,  hav- 
ing completed  "The  Lucky  Horseshoe"  under 
the  direction  of  J.  G.  Blystone,  has  started  on 
his  third  1925-26  production  under  the  direction 
of  Flynn. 

Katharine  Fullerton  Gerould's  thrilling  novel, 
"The  Conquistador,"  supplies  the  stellar  West- 


ern performer  with  his  vehicle  this  time,  and 
Eve  Unsell  contributed  the  scenario  from  which 
Flynn  will  direct. 

The  production  will  be  made  under  the  work- 
ing title  of  "The  Conquistador,"  which  will  be 
changed  to  a  more  suitable  English  title  be- 
fore release. 

Olive  Borden,  beautiful  and  talented  screen 
actress,  has  been  secured  to  play  the  leading 
feminine  role  opposite  Mix,  with  the  most  im- 
portant character  portrayal  in  the  hands  of 
Margaret  Livingston.  Tom  Kennedy  and 
Francis  MacDonald  will  enact  the  "heavy" 
roles  in  this  Mix  production.  Others  in  the 
cast,  which  is  not  yet  completed,  are  Kathryn 
Hill,  Martha  Mattox,  Raymond  Wells,  Gene 
Paletto,  Harry  Seymour  and  J.  Kranz. 


"Prisoners" 

First  National  Pictures  last  week  bought 
the  screen  rights  to  "Prisoners,"  the  new  novel 
by  Franz  Molnar,  the  Viennese  plawright, 
known  for  his  plays,  "The  Devil,"  "The  Swan," 
"Fashions  for  Men,"  the  latter  recently  filmed 
for  First  National  release  by  John  M.  Stahl, 
under  the  title  of  "Fine  Clothes." 


A  Cowboy  of  the  Wild  West  romances  in  Spain  in  "The  Lucky  Horseshoe"  in  which 
William  Fox  will  present  Tom  Mix  and  Napoleon,  the  marvel  horse 


Qrainger  Again 
Traveling 

Hardly  stopping  to  catch  his  breath 
in  New  York  after  his  nation-wide  tour 
of  the  branch  offices  of  Fox  Film  Cor- 
poration, James  R.  Grainger,  general 
sales  manager  of  the  Fox  company,  is 
again  making  Pullman  compartments 
his  headquarters  as  he  visits  Chicago, 
Detroit  and  Boston  for  the  purpose  of 
closing  a  number  of  important  con- 
tracts with  some  of  the  biggest  ex- 
hibitors of  these  cities. 


August  8,  1925 


MOVING    PICTURE  WORLD 


661 


Brandt  Pleased  at  Progress 

of  Independent  Producers 


Harrison  Ford,  who  recently  signed  a 
long-term  contract  with  Paramount  to 
play  leading  roles.  He  is  seen  opposite 
Bebe  Daniels  in  "Lovers  in  Quarantine," 
and  in  D.  W.  Griffith's  production,  "That 
Royle  Girl." 


HE  "best  hated  man  on  the  screen," 
Erich  von  Stroheim  is  going  to  act 
again. 


This  was  the  surprise  note  accompanying 
word  from  the  offices  of  Joseph  M.  Schenck  in 
Hollywood  yesterday  that  the  illustrious  di- 
rector-actor had  been  signed  to  direct  Con- 
stance Talmadge  in  her  next  First  National 
starring  vehicle,  "East  of  the  Setting  Sun." 

For  close  observers  of  cinema  affairs  this 
news  contains  a  double  significance,  for  while 
it  is  the  first  time  Constance  Talmadge  has 
been  given  a  director  of  the  -von  Stroheim 
type,  it  is  the  first  time  the  amazing  director 
has  signed  with  a  producer  of  the  Joseph  M. 
Schenck  type. 

Schenck's  propensity  for  disregarding  ex- 
pense to  get  the  lavish  effects  that  distinguish 
Norma  and  Constance  Talmadge's  films  prom- 
ises for  "East  of  the  Setting  Sun"  the  scope 
for  prodigality  characteristic  of  all  of  von 
Stroheim's  productions. 

This  forthcoming  First  National  attraction 
will  be  von  Stroheim's  first  appearance  as  an 
actor  since  his  memorable  portrayal  in  "Fool- 
ish Wives,"  which  he  also  directed  as  well  as 
acted  in.  In  the  new  Constance  Talmadge  film 
he  will  wear  the  monocle,  uniform  and  all  the 
other  accoutrements  of  the  villain  which  in 
"Foolish  Wives"  earned  him  the  title  of  "best 
hated  man  on  the  screen." 

"East  of  the  Setting  Sun"  is  from  a  serial 
by  George   Barr   McCutcheon,   which   is  in 


New  Freckled  Protege 

Junior  Coghlan,  probably  one  of  the  home- 
liest boys  on  whom  the  sunshine  of  Southern 
California  has  dwelt  long  enough  to  form 
abundant  freckles  has  been  signed  as  a  regular 
member  of  the  De  Mille  Stock  Company. 

Junior  Co'ghland,  eight  years  old,  played  so 
splendidly  with  William  Boyd  in  early  sequences 
of  "The  Road  to  Yesterday"  that  De  Mille  has 
signed  him*  to  a  long  term  contract 


ON  his  arrival  at  the  home  office,  Presi- 
dent Joe  Brandt  of  Columbia  Pictures 
announced  that  he  was  greatly  pleased 
at  the  progress  the  independent  producers  are 
making  in  Hollywood  this  season. 

"Independent  producers  on  the  Coast,"  Mr. 
Brandt  explained,  "are  backing  up  their  prom- 
ises which  were  made  a  number  of  months  ago 
by  more  than  the  best  of  intentions  as  they  ac- 
tually have  pictures  made — better  ones  than 
ever  before  in  their  history,  and  will  make 
good  the  promises  which  were  made  to  the  ex- 
hibitor. 

"On  our  own  lot  we  have  advanced  so  far 
with  our  stories  and  scenarios  that  we  have 
only  two  more  stories  to  complete — and  these 
two  are  in  skeleton  form  today  which  means 
that  in  a  month  or  so  our  entire  production 
for  the  1925-26  season  will  be  completely  under 
way. 


preparation  for  appearance  in  book  form.  Mc- 
Cutcheon is  the  author  of  Norma  Talmadge's 
current  romance,  "Graustark,"  which  was  one 
of  the  best-selling  novels  written  by  an  Ameri- 
can. The  locale  of  "East  of  the  Setting  Sun" 
is  in  Central  Europe,  in  that  group  of  small 
countries  which  are  now  keeping  the  Continent 
in  ferment  by  their  "bad  boy"  squabbles  over 
boundary  limits.  It  is  a  colorful  story,  well 
suited  to  the  comedy  tinge  of  Constance  Tal- 
madge's portrayals  and  the  Continental  touch 
of  von  Stroheim's  directing. 


"Our  studios  are  operating  under  full  swing 
today,  three  distinct  producing  units,  the  Co- 
lumbia, Waldorf  and  Perfection  productions  are 
being  made  at  the  same  time.  This  will  mean 
that  the  exhibitor  will  have  an  opportunity  to 
see  independent  pictures  before  he  books  them, 
which  is  keeping  the  promises  made  to  him. 

"Another  big  factor  is  the  star  array  who 
play  in  our  pictures  this  season.  In  our  desire 
to  give  the  exhibitor  the  best,  we  have  ob- 
tained the  expensive  services  of  a  number  of 
very  famous  stars  and  character  actors  who 
mean  money  at  the  box-office  because  of  their 
reputations  and  ability. 

"Another  big  factor  which  will  aid  our  ex- 
hibitors is  the  fact  that  we  have  established 
a  special  still  department  to  make  publicity  and 
exploitation  stills  of  quality. 

"Several  big  exploitation  and  advertising 
ideas  were  also  worked  upon  before  I  left  pro- 
duction manager  Harry  Cohn,  and  I  expect 
they  will  be  fully  prepared  within  a  few 
months.  I  realize  the  value  of  direct  adver- 
tising and  although  I  cannot  say  at  present  as 
to  how  far  we  will  go  with  this  idea,  I  expect 
that  we  will  try  to  back  up  the  exhibitor  in 
a  'big  time'  way  and  help  him  to  do  more  busi- 
ness with  our  pictures." 


New  "U"  Western 

"The  Thrill  Hunter,"  a  two-reel  western 
starring  Edmund  Cobb  is  now  being  produced 
at  Universal  under  the  direction  of  Ernst 
Laemmle.  In  the  cast  are  Velma  Conner,  Wil- 
liam Steele,  Ted  Henderson,  Robert  Rose,  Fred 
Burns  and  Jack  Gavin.  Fred  Humes  is  cast 
in  the  featured  role  in  the  "Call  of  Hazard," 
another  two-reel  western  being  made  at  Uni- 
versal. William  Crinley  is  directing.  Sup- 
porting Humes  are  Virginia  Bradford,  Anton 
Vaverka,  Buck  Moulton  and  Morgan  Brown. 


Here  we  have  beautiful  Bebe  Daniels,  gorgeously  arrayed,  with  Edmund  Burns,  her 
leading  man,  in  a  scene  in  her  current  Paramount  picture,  "The  Manicure  Girl."  Thir 
is  the  famous  "dream  scene."  Dorothy  Cumming,  at  right. 


Von  Stroheim  Will  Direct 
Constance  Talmadge  Picture 


662 


MOVING   PICTURE  WORLD 


August  8,  1925 


Scenes  in  "Hell's  Highroad,"  starring  Leatrice  Joy  and  featuring  Edmund  Burns,  Julia  Faye  and  Robert  Edeson.    This  is  the  first  Cecil  B. 
De  Mille  personally  supervised  production  released  by  Producers  Distributing  Corporation. 


Six  Producers  Dist.  Releases 
Ready;  Working  on  Second  Six 


THE  first  six  productions  on  the  coming 
season's  program  of  Producers  Dis- 
tributing Corporation  have  been  fully 
completed  and  work  on  the  second  six  is  now 
in  full  swing  at  the  De  Mille,  Hollywood  and 
Christie  studios. 

The  completed  productions  include  "The 
Coming  of  Amos,"  the  first  starring  vehicle 
for  Rod  La  Rocque  from  the  De  Mille  studio, 
"Seven  Days,"  the  Al.  Christie  six-reel  com- 
edy featuring  Lillian  Rich,  "Without  Mercy," 
the  first  George  Mel  ford  production  from 
Metropolitan  Pictures,  featuring  Vera  Reyn- 
olds. "Hell's  Highroad,"  De  Mille's  first 
Leatrice  Joy  starring  picture,  "The  Prairie 
Pirate,"  the  first  of  Hunt  Stromberg's  new 
series  of  Harry  Carey  westerns,  and  Strom- 
berg's first  special  production,  "Off  The  High- 
way," featuring  William  V.  Mong,  Marguerite 
De  La  Motte  and  John  Bowers. 

All  of  these  subjects  have  been  made  on  a 
lavish  scale  with  exceptionally  strong  support- 
ing casts.  "The  Coming  of  Amos"  has  Jetta 
Goudal,  Noah  Beery,  Trixie  Friganza,  Richard 
Carle,  Arthur  Hoyt,  Clarence  Burton  and  Ruby 
Lafayette  opposite  Rod  La  Rocque.  "Hell's 
Highroad"  has  Edmund  Burns,  Robert  Ede- 
son, Julia  Faye  and  Helene  Sullivan  support- 
ing Leatrice  Joy.   "Without  Mercy"  has  Doro- 


thy Phillips,  Rockliffe  Fellowes,  Patricia  Pal- 
mer, Lionel  Belmore,  Robert  Ames,  Sidney 
D'Albrook,  Fred  Malatesta  and  Gene  Pallette 
in  support  of  Vera  Reynolds.  "Seven  Days" 
presents  Creighton  Hale,  Lilyan  Tashman,  Ed- 
die Gribbon,  Mabel  Julienne  Scott,  Hal  Cooley, 
William  Austin,  Tom  Wilson,  Rosa  Gore  and 
Charles  Clary  supporting  Lillian  Rich.  "The 
Prairie  Pirate"  has  Robert  Edeson  and  Strom- 
berg's new  find,  Trilby  Clark,  in  support  of 
Harry  Carey.  And  "Off  The  Highway"  Chas. 
Gerrard,  Buddy  Post,  Joseph  Swickard,  Gino 
Corrado  and  Smoke  Turner  supporting  Wil- 
liam V.  Mong,  Marguerite  De  La  Motte  and 
John  Bowers  in  the  three  featured  roles. 

The  six  features  now  in  course  of  produc- 
tion include: 

"The  Road  to  Yesterday,"  Cecil  B.  De  , 
Mille's  personally  directed  production,  which 
is  now  in  its  fifth  week  of  work  with  Joseph 
Schildkraut,  Jetta  Goudal,  Vera  Reynolds, 
William  Boyd  and  Julia  Faye  in  featured  roles. 
It  is  expected  that  this  big  special  will  be  fin- 
ished by  September  20. 

"The  Wedding  Song,"  starring  Leatrice  Joy 
under  Alan  Hale's  direction  is  in  its  second 
week  at  the  De  Mille  studio  with  Robert  Ames, 
Gertrude  Claire,  Charles  Gerrard  and  Rosa 
Rudami  in  the  supporting  cast. 


Meighan  Signs  New  Contract 

Before  sailing  Saturday  for  Ireland,  where 
he  will  make  a  picture  for  Paramount,  Thomas 
Meighan  signed  a  new  agreement  with  Famous 
Players-Lasky  Corporation  by  the  terms  of 
which  he  will  be  a  Paramount  star  for  several 
years  to  come,  it  was  announced  yesterday  by 
the  company. 

"Simon  the  Jester,"  Frances  Marion's  pro- 
duction is  in  work  at  the  Hollywood  Studio 
under  the  direction  of  George  Mel  ford  with 
Eugene  O'Brien  and  Lillian  Rich  in  the  fea- 
tured roles  supported  by  Edmund  Burns  and 
Henry  B.  Walthal. 

Hunt  Stromberg  has  two  productions  under 
way  in  "The  People  vs.  Nancy  Preston,"  a 
special  feature  with  John  Bowers  and  Mar- , 
guerite  De  La  Motte  in  the  featured  roles,  and 
"The  Man  From  Red  Gulch,"  starring  Harry 
Carey  with  Trilby  Clark  in  the  feature  role 
under  the  direction  of  Henry  Mortimer. 

"Madame  Lucy,"  Al.  Christie's  big  feature 
comedy,  is  in  work  under  Scott  Sidney's  di- 
rection with  Julian  Eltinge,  Ann  Pennington, 
Lionel  Belmore,  Stanhope  Wheatcroft,  Evelyn 
Francisco  and  Jack  Duffy  contributing  their 
talent  to  make  this  production  a  worthy  suc- 
cessor to  "Charley's  Aunt." 

In  addition  to  this  activity,  preparations  are 
being  made  at  the  Hollywood  Studio  for  the 
early  starting  of  Stromberg's  big  western  epic, 
"The  Last  Frontier,"  while  at  the  De  Mille 
Studios  plans  are  almost  complete  for  the  im- 
mediate starting  of  "Three  Faces  East,"  under 
Rupert  Julian's  direction  and  "Red  Dice,"  star- 
ring Rod  La  Rocque  under  the  direction  of 
Paul  Sloane. 


Scenes  in  "The  Man  Who  Found  Himself,"  the  Thomas  Meighan  starring  vehicle  for  Paramount  release,  completed  a  few  hours  before 
the  star  sailed  for  Ireland,  last  Saturday,  to  start  work  on  his  next  picture.    "The  Man  Who  Found   Himself"  was  directed  by  Alfred 

Green,  and  will  be  released  in  September.    The  girl  is  Virginia  Valli. 


August  8,  1925 


MOVING   PICTURE  WORLD 


663 


Anita  Stewart  and  Bert  Lytell  in  scenes  in  "Never  the  Twain  Shall  Meet,"  a  Cosmopolitan  production  released  by  the  Metro-Goldwyn 

Distributing  Corporation. 


"A  Slave  of  Fashion"  Goes 
Over  Big  With  N.  Y.  Critics 


Gloria  Swanson's  Next 


NORMA  SHEARER'S  first  starring  ve- 
hicle for  Metro-Gdldwyn-Mayer,  "A 
Slave  of  Fashion,"  has  opened  at  the 
Capitol  Theatre  in  New  York,  and  has  met 
with  enthusiastic  approval  from  both  public 
and  critics.  Hobart  Henley  directed  this  Sam- 
uel Shipman  story  from  the  screen  adaptation 
by  Bess  Meredyth.  Lew  Cody  plays  opposite 
Miss  Shearer  in  this  picture,  and  heads  a  sup- 
porting cast  that  includes  William  Haines, 
Mary  Carr,  Vivia  Ugden,  Miss  Dupont  and 
other  popular  players. 

"If  you  were  to  have  your  choice,"  writes 
Mildred  Spain  in  the  New  York  Daily  News, 
"for  the  ideal  starring  story  for  Norma  Shearer 
you  couldn't  do  better  than  'A  Slave  of  Fash- 
ion.' It's  a  Cinderella  story  with  Fifth  Avenue 
trimmings.  The  sub-titles  fairly  snap  with 
humor  and  the  direction  is  as  smooth  at  Nor- 
ma's  hair.  Norma  Shearer,  a  gal  that's  good 
for  a  twenty-four-hour  look,  never  tires  one. 
Lew  Cody  is  suave  and  charming  as  the  gen- 
tleman who  discovers  he  had  a  wife  on  his 
return  home.  Vivia  Ogden  comes  in  for  her 
share  of  the  laughs  as  Aunt  Sophie,  who  never 
missed  a  beauty  sleep.  Norma  Shearer  is  cer- 
tainly a  star.  'A  Slave  of  Fashion'  is  just  the 
picture  for  you  and  me." 

"Norma  Shearer,"  remarks  the  Brooklyn 
Daily  Engle,  "is  making  her  bow  as  a  full- 
fledged  star  in  'A  Slave  of  Fashion'  this  week 


at  the  Capitol  Theatre  and  is  demonstrating 
(as  if  a  demonstration  were  still  necessary) 
that  she  deserves  her  elevation.  Miss  Shearer 
has  been'  very  much  present  in  previous  pic- 
tures, but  this  reviewer  cannot  recall  one  in 
which  she  was  more  engaging.  Miss  Shearer 
and  Cody  come  off  with  the  principal  honors, 
but  Vivia  Ogden  shines  in  the  small  part  of  the 
girl's  aunt." 

"Norma  Shearer  again  proves  versatile,"  ob- 
serves Geo.  E.  Bradley  in  the  New  York 
Morning  Telegraph,  "in  a  story  cleverly  di- 
rected and  sumptuously  dressed.  The  whole 
affair  is  extremely  well  done,  in  the  better 
class  of  movie  fare,  with  Norma  Shearer  prov- 
ing conclusively  her  value  as  a  box-office  at- 
traction. The  writer  must  admit  that  Cody  is 
better  in  a  sympatheic  role  than  as  the  deep- 
dyed  villain  of  old.  'A  Slave  of  Fashion'  will 
please  our  feminine  movie  goers." 

"Major  Edward  Bowes,  the  managing  di- 
rector of  this  ever  popular  playhouse,  reports 
the  New  York  Evening  Journal,  "displayed  his 
accustomed  keen  judgment  when  he  picked  A 
Slave  of  Fashion.'  It  would  be  difficult  to  find 
a  film  to  furnish  Miss  Shearer  with  a  finer  ve- 
hicle for  attainment  to  stardom.  It  is  an  eye- 
filling  picture  throughout — plenty  of  action, 
plenty  of  romance,  plenty  of  everything.  You 
will  enjoy  'A  Slave  of  Fashion.'  " 

"Norma  Shearer  is  far  too  beautiful  and  al- 


FoIIowing  "The  Coast  of  Folly,"  She  Will 
Play  in  "Stage  Struck" 

Gloria  Swanson  has  lost  no  time  in  getting 
started  on  her  next  picture  for  Paramount, 
"Stage  Struck,"  which  is  to  be  produced  by 
Allan  Dwan  in  the  Long  Island  Studio.  She 
arrived  in  New  York  late  Wednesday  after- 
noon, began  conferences  on  the  story  details 
early  Thursday  morning  and  approved  a  num- 
ber of  costumes  before  Friday  noon. 

Actual  camera  work  will  start  within  a  week 
or  two.  The  story  is  from  the  novel  by  Frank 
R.  Adams.  The  screen  adaptation  has  been 
done  by  Forrest  Halsey,  who  did  the  adapta- 
tions on  all  of  the  recent  Gloria  Swanson 
pictures. 

While  preparing  for  the  start  of  "Stage 
Struck,"  Mr.  Dwan  is  also  supervising  the  cut- 
ting and  editing  of  Miss  Swanson's  last  Para- 
mount picture,  "The  Coast  of  Folly,"  made  in 
California. 


Sprinkler  System 

A  new  sprinkler  system  on  the  West  Coast 
is  now  being  installed  at  the  Metro-Goldwyn- 
Mayer  studios  in  Culver  City,  Cal.  The 
sprinklers  will  protect  every  office,  storeroom 
and  stage  from  a  main  supply  reservoir  hold- 
ing 600,300  gallons  of  water. 

luring!"  testifies  the  New  York  Herald- 
Tribune.  "She  dazzles  the  eye.  'A  Slave  of 
Fashion'  is  a  good  story.  Lew  Cody  is  the 
hero  instead  of  the  villain,  and  William  Haines 
is  the  villain  instead  of  the  hero.  An  exciting 
picture  1" 


Constance  Talmadge  in  her  forthcoming  First  National  release,  "Her  Sister  from  Paris,"  with  Ronald  Colman. 


664 


MOVING    PICTURE  WORLD 


August  8,  1925 


MARTHA  FRANCIS 
This    charming     player    will     be    seen  as 
"Harriet  Kinnard"  in  "The  Scarlet  West,"  a 

First  National  release. 


New  Screen  Personality 


Splendid  Acting  by  Charming  Martha  Francis 
Stands  Out  in  "The  Scarlet  West" 

Reviewers  who  have  caught  an  advance 
glance  at  "The  Scarlet  West,"  the  Frank  J. 
Carroll  production  to  be  released  by  First  Na- 
tional, are  talking  about  a  new  screen  acquisi- 
tion in  the  person  of  Martha  Francis.  Miss 
Francis,  who  plays  the  important  part  of  Har- 
riett Kinnard  in  the  big  Western  special, 
stepped  into  the  role  at  a  moment's  notice  from 
her  part  in  real  life  of  society  leader  and  prom- 
inent daughter  of  the  South,  with  a  previous 
experience  limited  to  amateur  theatricals. 

Unusual  interest  in  the  screen  debut  of 
Martha  Francis  will  also  undoubtedly  be  felt 
in  the  South,  as  she  is  the  daughter  of  the  late 
Dr.  Dixie  Douglas,  of  Nashville,  Term.,  famed 
during  his  lifetime  as  one  of  the  greatest  sur- 
geons below  the  Mason  and  Dixon  line.  Miss 
Francis  is  a  graduate  of  Ward  Belmont,  Dixie- 
land's  elite  college  for  women,  located  at  Nash- 
ville, Tena  Reviewers  declare  that  she  brings 
to  the  screen  the  charm"  of  the  South's  fair 
daughters,  intelligence  and  native  histrionic 
ability. 


Southern  Enterprises  Take 
1925-26  Century  Comedies 


CONTRACTS  have  just  been  closed  with 
the  Southern  Enterprises,  the  Southern 
theatre  organization  of  Famous  Play- 
ers-Lasky,  for  the  showing  of  the  entire  new 
1925-1926  output  of  Century  Comedies  in  all 
Southern  Enterprises  houses,  it  is  announced 
by  H.  M.  Herbel,  sales  manager  of  the  Cen- 
tury Film  Corporation.  The  contract  was 
closed,  on  the  part  of  the  Universal  Pictures 
Corporation,  which  distributes  Century  Com- 
edies, by  Ned  E.  Depinet,  Universal  sales  di- 
rector, and  Dan  E.  Machalove,  assistant  sales 
director. 

The  contract  covers  52  two-reel  comedies, 
including  a  series  of  twelve  Wanda  Wiley 
Comedies,  twelve  Edna  Marian  Comedies,  the 
series  of  twelve  Buster  Brown  Comedies 
which  Century  is  introducing  this  fall  as  a 
film  novelty,  based  on  the  famous  Buster 
Brown  newspaper  comics;  six  comedies  star- 
ring Al  Alt,  six  starring  Eddie  Gordon  and 
four  starring  Charles  King. 

This  is  the  most  comprehensive  booking 
ever  made  between  Universal  and  the  South- 
ern Enterprises  for  Century  Comedies,  and 
will  place  the  two-reelers  in  towns  and 
houses  never  before  included  in  their  repre- 
sentation. It  is  regarded  by  Herbel  as  the 
first  big  gun  in  Century's  announced  Fall 
Drive  to  put  that  company's  two-reelers  in 
second  place  to  none  in  the  comedy  field.  In 
this  connection,  attention  is  called  by  Herbel 
to  last  winter's  announcement  by  Julius  and 
Abe  Stern,  the  officials  of  the  Century  or- 
ganization :  "We  have  increased  our  studio 
facilities  and  we  are  now  out  to  make  com- 
edies which  will  surprise  the  industry  next 
fall." 

The  extent  to  which  Wanda  Wiley  has  de- 
veloped in  public  favor  as  a  comedy  is  indi- 
cated in  the  fact  that  the  Southern  Enter- 
prises officials  put  a  premium  on  her  comedies 
in  booking  them  for  the  vast  S-E  chain.  This 
took  the  form  of  extra  prices  for  her  com- 
edies and  the  understanding  that  they  will 
be  featured  when  shown.  This  same  atti- 
tude was  taken  as  regards  the  Buster  Brown 
Comedies,  which  are  being  put  out  by  the 
Century  company  as  a  special  series  of  un- 


usual box-office  value,  and  for  which,  it  is 
reported,  higher  prices  are  being  obtained. 

The  Buster  Brown  series  is  now  in  the 
making.  Several  already  have  been  made  and 
previewed,  with  results  immensely  satisfac- 
tory to  the  Stern  Brothers.  The  Wanda 
Wiley  comedies  included  in  the  Southern  En- 
terprises arrangement  are  well  on  towards 
completion,  six  having  already  been  com- 
pleted. They  are  "Cupid's  Victory,"  "A  Win- 
ning Pair,"  "A  Speedy  Marriage,"  "Going 
Good,"  "Her  Lucky  Leap"  and  "Yearning  for 
Love."  Those  which  have  been  previewed 
are  classed  as  exceptional  Wanda  Wiley 
comedies. 

The  cities  and  towns  covered  by  the  Cen- 
tury Comedy-Southern  Enterprises  arrange- 
ment include  the  following:  Asheville,  Augus- 
ta, Chattanooga,  Columbus,  Gadsden,  Green- 
ville, Greenwood,  Jackson,  Jacksonville, 
Johnson  City,  Knoxville,  Maryville,  Macon, 
Miami,  Montgomery,  St.  Petersburg,  Savan- 
nah, Spartanburg,  Sumter,  Tampa,  Sanford, 
Gainesville,  Cocoa,  Ft.  Lauderdale,  Lake 
Worth,  New  Smyrna,  Ft.  Smith,  Little  Rock, 
West  Palm  Beach,  Raleigh,  Dallas,  Houston 
and  others. 


To  Start  "We  Moderns' 


Colleen  Moore  in  Hollywood;  Jack  Mulhall 
Opposite  the  Star 

With  the  arrival  of  Colleen  Moore  in 
Hollywood,  preparations  for  "We  Moderns," 
the  next  First  National  production  in  which 
the  little  comedienne  will  appear,  have  been 
speeded  materially.  Photographic  work  is  ex- 
pected to  be  started  this  week. 

John  Francis  Dillon,  according  to  a  re- 
cent announcement,  will  handle  the  business 
end  of  the  megaphone  on  Colleen's  first  film 
offering  to  be  made  since  she  signed  her  new 
First  National  contract.  Jack  Mulhall  will 
play  opposite  the  star. 

A  tentative  cast  for  "We  Moderns"  has 
been  selected  and  is  only  awaiting  the  sig- 
nature of  John  McCormick,  Western  rep- 
resentative for  the  First  National  company 


Scenes  in  "Souls  for  Sables,"  a  Tiffany  production  with  Claire  Windsor,  Eugene  O'Brien,  Anders  Randolf,  Claire  Adams,  Eileen  Percy 

and  George   Fawcett,  to   be  released   by  Truart-Renown. 


CURRENTand  ADYANCEllLM  ASES 

Containing  in  compact,  comprehensive  form,  the  title,  star,  kind  of  picture,  date  of  review  in  Moving  Picture  World,  and 

footage  on  past,  present  and  future  releases 


Kind  of  Picture 

ARROW 


Review.  Feet 


Ejorse  Sense  (Hatton)    Western  drama  

bit  Majesty  the  Outlaw  (Wilton)   Western  drama  

romance  and  Rustlers  (Canutt)   Western  drama   Nov.  15.. 

Wp  Snorter  (Hatton)   Western   ....Nov.  22.. 

The  Fugitive  (Ben  Wilson)   Western  dr  Nov.  29.. 

Lost  Chord  (Powell-Lake-Binney)   Heart  interest  dr  Dec.  20.. 

Lena  Rivers  (Earle  Williams)  Drama   

ASSOCIATED  EXHIBITORS 

Never  Say  Die  (MacLean)   Comedy  of  thrills   Sep.  13. 

Jtast  of  Broadway  (O.  Moore)   Police  drama  .....Nov.  22. 

Price  of  a  Party  (H.  Ford)   Modern  drama   Oct.  18. 

Barriers  Burned  Away   ...Spectacle   ,  Dec.  27. 

Iti  Love  Everything?   Sex  melo  Nov.  15. 

Adventurous  Sex  (C.  Bow)  \ction  drama  

Battling  Bunyan  (Barry)   comedy -ar  Dec.  27. 

Greatest  Love  of  All  (Beban)   Drama   Jan.  17. 

Bad  Company  (Tearle)   Society  drama   Jan.  24. 

Introduce  Me  (Douglas  MacLean)   .Comedy  thrills   Mar.  21. 

Sky  Raider  (Logan)   Drama  

Back  to  Life  (Patty  Ruth  Miller)   Drama   Feb.  28. 

Camille  of  the  Barbary  Coast  Underworld  dr  

His  Buddy's  Wife  (Hynter)  Domestic  dr  

Manhattan  Madness  (Dempsey -Taylor). ..  .Comedy-drama   

Manhattan  Madness    (Dempsey -Taylor) ...  Action  melodrama   Aug.  1. 

Under  the  Rouge  (Percy-T.  Moore)  Crook  drama   Aug.  1. 

His  Buddy's  Wife  (Glenn  Hunter)  Sentiment  drama   Aug.  1. 

Headlines  (Alice  Joyce)  Sacrifice  drama   Augi.  1. 

Fifty-Fifty  (Hampton-L.  Barrymore)  Drama   Aug.  1.. 

Keep  Smiling  (Monty  Banks)  Comedy   Aug.  1.. 

Camille  of  Barbary  Coast  (O.  Moore-Busch)  Drama  Aug.  I., 

Never  Weaken  (Harold  Lloyd)   Reissued  comedy   Aug.  1.. 

CHADWICK  PICTURES  CORP. 

Painted  Flapper  (all-star)     Comedy-drama   Oct.  25..  5.600 

I  Am  the  Man  (L.  Barrymore)   Dom.  melo.   Nor.  1..  7.600 

Flattery  (Bowers)   ..Political  dr  Nov.  8  .6.001 

Tomboy  (Devore-Rawlinson)   Melodramatic  com  Tan.  3..  6,000 

Midnight  Girl  (Lila  Lee)  Drama   Mar.  28..  6,300 

Wizard  of  Oz  (Larry  Seraon)  Slapstick  com  Apr.  25..  6.300 

Man  of  Iron  (L.  Barrymore)  Drama   July  4..  6,200 

American  Pluck  (G.  Walsh)  Action  melodrama   July  11..  5,900 

Unchastened  Woman  (Theda  Bara)  Domestic  drama   

Some  Pun'kins  (Chas.  Ray)  Rural  com. -dr  

Prince  of  Broadway  (G.  Walsh)  Action  romance   

The  Bells  (L.  Barrymore)  Drama   

Perfect  Clown  (Larry  Semon)  Typical  comedy   

Blue  Blood  (G.  Walsh)  Action  romance   

EDUCATIONAL  FILM  CORP. 


4.648 
4,069 
4,939 
4,998 
4.920 
6,751 
6.000 


,  5,803 
.  5,785 

.  5,315 
.  6,236 
.  6.000 
.  5,039 
4,718 
.  6,48o 
.  5,551 
6,710 
.  6,638 
5,628 
5,600 
5,600 
5.500 
5,580 
6,055 
5,226 
5,600 
5,531 
5,400 
5,308 
3,000 


Easy  Pickin's   Christie  com.  . 

Cut  Loose  (Dunham -Vance)  Cameo  comedy 

A  Fat  Chance  (W.  Hiera)   Comedy   

Go  Easv  (Bowet)  Cameo  com.-.. 

Low  Tide  (J.  White  prod.)   Comedy 


 Not.  22..  2,000 

...Nov.  29..  1.000 
...Nov.  29..  1.000 
..Dec.  6..  1,000 
 Dec.  6..  2,000 

Little  People  of  the  Garden   Instructive   Dec.  13. .  1,000 

Earth's  Oddities   Hodge- Podge   Dec.  13..  1,000 

Goat  Getters   Juvenile  com  Dec  20. .  2.600 

French  Pastry  (Vernon)   Christie  com  Dec.  20..  2,000 

Broadcasting  Hurd  cartoon   Dec.  27..  1,000 

Lovemania  (St.  John)   Tuxedo  comedy   Dec.  27..  2,000 

Mad  Rush  (Bowes)  Cameo  comedy   Jan.  3..  1,000 

Step  Lightly  (Lige  Conley)   Mermaid  com.   Jan.  3..  2,000 

Hi- Fliers  Hodge-Podge   Jan.  17..  1,000 

Hooked    (Hamilton)  Comedy   Jan.  17..  2.000 

Weak  Knees  (Bowea)  Cameo  Com.   Tan.  17..  1,000 

Have  A  Heart  (Ruth  Hiatt)  Cameo  Com.   Jan.  24..  1,000 


How  to  Use  This  Chart 

First — Bookings!  Get  accurate  footage  and  look  up  date  review 
appeared  In  Moving  Picture  World.  Then  you  can  decide  If  the 
picture  will  suit  your  audience. 

Second— Play  Date!  When  you  met  your  play  date,  consult  this 
Chart  to  set  the  picture  on  a  date  that  will  not  conflict  with  pre- 
ceding and  following  pictures!  avoid  a  sequence  of  similar  type 
of  story  i  space  out  your  specials. 

Third — Laying  Out  Program!  This  chart  shows  star  and  kind 
of  story  as  well  as  accurate  length)  you  can  lay  out  a  balanced 
program  easily,  avoid  over-  and  under-length  programs. 

Fourth — Exploitation!  Through  this  chart  find  the  review  In 
Moving  Picture  World  i  this  will  give  a  good  synopsis,  the  all- 
important  cast  and  fine  line  on  exploitation  possibilities  as  well 
as  the  things  yon'U  want  to  soft-pedal. 

Always!  Turn  to  this  Chart  when  you  want  accurate  Informa- 
tion in  simple  form  and  easy  to  get  at  a  glance.  AND — 

File  Your  Moving  Picture  World 


Many  exhibitors  tell  us  that  Moving  Picture  World  Guide  to 
Releases  Is  the  most  accurate  available  to  them.  We  know  It  is 
the  most  complete,  in  that  it  is  the  Only  chart  containing  names 
of  stars,  type  of  picture,  and  all  necessary  information  to  the 
exhibitor. 

We  want  it  to  be  absolutely  accurate — Moving  Pitcure  World 
recognizes  the  importance  of  accurate  footage  information,  etc. 

If  you  notice  an  error-  In  FEATURE  footage,  or  any  other 
major  error,  we  will  pay  you  $1  for  the  effort  on  your  part  of 
writing  us  a  letter  telling  us  the  correct  facts. 

In  many  territories  local  censorship  cuts  after  the  footage  to 
a  minor  extent.  Don't  write  to  tell  us  of  these  unimportant 
variations.  But  in  any  case  where  you  feel  that  our  figures  will 
work  a  real  hardship  on  the  exhibitor  following  them — shoot  us 
the  word  and  we  will  shoot  the  dollar  for  your  trouble. 

Moving  Picture  World  Is  willing  to  back  up  its  complete 
confidence  in  the  accuracy  of  its  chart  with  its  money. 

We  can't  do  more.    No  one  else  does  as  much.    We  thank  you. 


Kind  of  Picture 


Review.  Feet 


Good  Spirits   Christie  com  Jan.  24. 

Motor  Mad   Mermaid  com  Jan.  31. 

Sea  Legs  (Neal  Barns)   Christie  com  Jan.  31. 

Judge's  Crossword  Puzzles   Novelty   Jan.  31. 

Pans  Creationa   ....Fashions   Feb.  7. 

Topsy  Turvy  Travel   Hodge-Podge   Feb.  7. 

His  High  Horse  (Lee  Moran)   Mermaid  com  Feb.  7. 

He  Who  Gets  Socked  Hard  cartoon   Feb.  14. 

High  Hopes  (Cliff  Bowel)  Cameo  comedy   ...Feb.  14. 

Wild  Cat  Willie  Juvenile  com  Feb.  21. 

Our  Six- Legged  Friends  Secrets  of  Life   Feb.  21. 

Great  Guns  (Bobby  Vernon)  Comedy   ,  Feb.  21. 

Welcome  Danger  (Cliff  Bowet)                   Cameo  comedy   Feb.  28. 

Paris  Creations  in  Color  .Fashions   Feb.  28. 

Half  a  Hero  (Lloyd  Hamilton)  Comedy   Mar.  7. 

Two  Cats  and  a  Bird  Cartoon  Mar.  7. 

Lots  of  Knott  :  Hodge-Podge   Mar.  7. 

Voice  of  the  Nightingale   Novelty   Mar.  14. 

Love  Goofy  (Adamt)   Christie  com  Mar.  14. 

Hello,  Hollywood  (Conley)  Mermaid  com  Mar. 

Dynamite  Doggie  (Al  St.  John)  Toxedo  com.   Mar. 

Judge's  Crossword  Puzzles   Novelty   Mar. 

Merrymakers  (Cliff  Bowet)   Cameo  comedy   Mar. 

Rarin'  Romeo  (Walter  Hiera)  Comedy   Mar. 

Red  Pepper  (St.  John)  White-Mermaid   Apr. 

Inside  Out  (Bowes)   .....Cameo  comedy   Apr. 


Movie  Morsels   Howe  Magazine 

Mellow  Quartette   ....Hurd  cartoon 

Why  Hesitate?    (Burnt)  Comedy   

In  the  Spider's  Grip  Novelty 


.Apr. 
.  Apr. 
April  11. 
.April  11 


Ship  Shape  (Bowet)  Comedy   ,.  Apr.  18 

Iron  Mule  (St.  John)  Tuxedo  com  Apr.  18 

Don't  Pinch  (Bobby  Vernon)  Comedy   Apr.  25 

Dome  Doctor  (Larry  Semon)  Comedy   Apr.  25. 

Village  School   Hodge-Podge   May  2. 

Wide  Awake  (Lige  Conley)   Mermaid  comedy   May  2. 

King  Cotton   Hamilton  comedy   May  9. 

Dragon  Alley   Juvenile  comedy   May  9. 

Rock  Bottom  (Bowes)   Cameo  comedy   May  9. 

Tender  Feet  (Hiers)  Hiers  comedy   May  16. 

Fares  Please  (St.  John)  Mermaid  com  May  16. 

Only  a  Country  Lass  Novelty   May  16. 

Wild  Waves  Cameo  comedy   May  23.. 

Balto's  Race  to  Nome  Special   May  23.. 

Curses  (St.  John)  Comedy   May  30.. 

Hello  Goodbye  (Conley)  Mermaid  comedy   May  30.. 

Two  Poor  Fish  Hurd  cartoon   May  30. 

Earth's  Other  Half  Hodge-Podge   June  6. 

Fun's    Fun    (Bowes)  Cameo  comedy   June  6. 

Clodhopper  (Larry  Semon)  Comedy   June  6. 

Air  Tight  (Vernon)  Christie  comedy   June  13. 

Going  Great   Mermaid  comedy   Tune  13. 

Wake  Up  (Bowes)  Cameo  comedy   June  13. 

Baby  Blues   Juvenile  comedy   June  20. 

Prop's  Dash  for  Cash  Hurd  cartoon   June  20. 

Call   a   Cop  Christie  comedy   June  20. 

Oh,  Bridget  (Walter  Hiers)  Hier9  comedy  Tune  27. 

Mexican  Melody   Hodge-Podge   June  27. 

Never  Fear  (Bowes- Vance)  Comedy   July  4. 

Lewis-Mann  Bout   Magazine   July  4. 

Bobby  Bumps  &  Co  Hurd   cartoon  July  4. 

Below  Zero  (Lige  Conley)  Mermand  comedy   July  11. 

Permit  Me  (Bowes)  Comedy   July  11. 

Waiting  (Hamilton)   Hamilton  comedy   July  11. 

Hot  and  Heavy  (Eddie  Nelson)  Mermaid  comedy   July  18. 

Travel  Treasures   Hodge  Podge   July  18. 

Beware   Comedy   Aug.  1.. 

took  Out    Comedy   Aug.  1.. 


.  2,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  1.000 
.  2,080 
.  1,000 
.  1.009 
.  2,080 
.  1,000 
.  2.000 
.  1,000 
.  1,000 
.  2,000 

.  i.ooe 

.  1,008 
.  1.000 
.  2,000 
.  2,000 
.  2.000 
.  1,000 
.  l.GOO 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
1.000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  2,000 
.  1.000 
2,000 
2,000 
1,000 
1,000 
2,000 
2,000 
2.000 
1.000 
2,000 
.  1,000 
.  2,000 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
2,000 
1.000 
.  2.000 
.  2,000 
.  1.000 
2,000 

l.om 


666 


MOVING   PICTURE  WORLD 


August  8,  1925 


(Contnuttt  from  prtctdimt  P'f) 

Kind  of  Picture 


Review.  Feet 


FILM  BOOKING  OFFICES  OF  AMERICA 

Little  Robinson  Crnioe  (Coogan)  Comedy-dr  Aug.  16. 

Woman  Who  Sinned  (Bosch)   Society  drama   ■■  

Thundering  Hoofs  (F.  Thomson)  Western   Dec  6. 

Stepping  Lively  (R.  Talmadge)   Comedy  dram*.  

Life's  Greatest  Game  (J.  Walker)   Baseball  epic   Oct.  11. 

Millionaire  Cowboy  (M.  B.  Flynn)   Western  

Broken  Laws  (Mrs.  W.  Reid)  Drama   Jan.  31. 

Cheap  Kisses  (all-star)   Jazz-drama  Nov.  15. 

Go- Getters  Series   Thrill  comedy   .....Oct.  18. 

Dangerous  Flirt  (Evelyn  Brent)   Drama  Dec.  6. 

Miss  in  the  Dark  (Vaughn)   Go-getters   Dec.  6. 

On  The  Stroke  of  Three  (Harlan)   Drama  Dec.  13. 

Trigger  Fingers  (Bob  Custer)    Tex.  Ranger   Dec.  13., 

Going  of   Cumming    Go-Getters   Dec  13.. 

Laughing  at  Danger  (R.  Talmadge)  ....    Thrill  drama   Tec  20., 

Air  Hawk   (Al   Wilson)    Airplane  dr  Dec.  20. 

Who's  Hooligan?    Go-getters   Dec  20., 

Heebie  Jeebies  (Aubrey)    Comedy  Dec  27. 

Silk  Stocking  Sal  (Brent)    Underworld  dr  Jan.  3. 

West  of  Hot  Dog  (Stan  Laurel)   Comedy  Jan.  3. 

No-Gun  Man  (Lefty   Flynn)  Outdoor  melo.   Jan.  17. 

Flashing  Spurs  (Bob  Custer)  Outdoor  melo.   Jan.  24. 

Youth  and  Adventure  (R.  Talmadge)  Outdoor  melo  Jan.  24. 

Sleeping  Cutie  Go- Getters   Jan.  31. 

Midnight  Molly  (Evelyn  Brent)   Crook  drama   Feb.  7. 

Range  Terror  (Bob  Custer)  Western   Feb.  14. 

Cloud  Rider  (Al   Wilson)  Airplane- thrill   Feb.  21. 

Jimmie's    Millions    (R.   Talmadge)  Athletic-stunts   Feb.  28. 

Parisian  Nights  (Hammer»tein-TeHegen). . Drama   Mar.  7. 

Welcome  Granger  (Vaughn)  Pacemakers   Mar.  7. 

Helping  Hand  (Aubrey)  Comedy   ....Mar.  7. 

Breed  of  the  Border  (Lefty  Flynn)  Western   Mar.  14. 

Love's  Bargain  (Marjorie  Daw)   Drama   Mar.  21. 

Captain  Kidd   ....Bray  cartoon  Mar.  21. 

Scar  Han  an  (Yakima  Canutt)  ..Western   Mar.  28. 

Galloping  Vengeance  (Bob  Custer)  Texas  Ranger  dr  Mar.  28. 

He  Who  Gets  Rapped  (Vaughn)  Pacemaker*   Mar.  28. 

Forbidden  Cargo  (Evelyn  Brent)   Melodrama   Apr.  4. 

O.  U.  West  (Lefty  Flynn)  Western   April  11. 

That  Devil  Quemado  (Thomson)  Thrill  western  Apr  18. 

Merton  of  the  Goofies  Pacemakers   Apr.  18. 

Lilies  of  the  Streets  (V.  L.  Corbin)  Hum.   Int.  melo  Apr.  25. 

White  Fang  (Strongheart-dog)   Drama   May  2. 

Tearing  Through  (R.  Talmadge)   Stunt   melodr  May  9. 

Great  Decide   Pacemakers   May  9. 

Fast  Male   Pacemakers   May  9. 

Texas  Bearcat  (Bob  Custer)  Western    drama  May  16. 

Speed  Wild  (Flynn)  Melodrama   May  23. 

Alias  Mary  Flynn  (Brent)  Regeneration   melo  May  30. 

Drusilla  With  a  Million   (Mary  Carr)  Human   Interest   dr  June  6. 

Fighting  Demon   (R.   Talmadge)  Thrill    drama  June  6. 

Three  Bases  East  Pacemakers   June  6. 

White  Thunder  (Yakima  Canutt)  Western   June  13. 

If  Marriage  Fails—?  (Logan-Brook)  Domestic  drama   June  13. 

Navy  Blue  Days  (Stan  Laurel)  Comedy   June  13. 

Bandit's  Baby  (Fred  Thomson)  Western  comedy  drama  June  20. 

Smooth  as  Satin  (Brent)  Crook  drama   July  4. 

Human  Tornado  (Canutt)  Action   western  July  4. 

The  Bloodhound  (Bob  Custer)  Mounted  police   July  11. 

That  Man  Jack  (Bob  Custer)   Action   western   July  25 

The  Sleuth  (Stan  Laurel)   Comedy   July  25, 

What   Price  Gloria?   Pacemakers   July  25, 

FIRST  NATIONAL 

Sea  Hawk  (all-star)  Romantic  drama   June  14. 

Those  Who  Dance  (Ince  prod.)  Drama   •  

White  Moth  (LaMarr)   Drama   June 

Perfect  Flapper  (C.  Moore)   Comedy   June 

Self-Made  Failure  (B.  Alexander)   Comedy  June 

For  Sale  (all-star)   ..Drama   July 

Born  Rich  (G  Windsor)   Society  drama  Dec. 

Single  Wives  (C.  Griffith)   ...Society  drama  Aug. 

Girl  in  the  Limousine  (Sera on)   Farce  comedy  £u*- 

Flirting  With  Love  (C.  Moore)   Comedy  Sep. 

Iu  Hollywood  With  Potash  and  Perlmutter 

(all-star)   Comedy   Sep. 

Husbands  and  Lovers  (all-star)   Dora,  drama   Nor. 

Madonna  of  the  Streets  (Nazimova)   Drama   Oct. 

Tarnish  (all-star)  Comedy-drama   

Her  Night  of  Romance  (C.  Talmadge)   Comedy   Dee. 

In  Every  Woman's  Life  (all-star)   Drama   Nov. 


.  6426 
6.102 
5,033 
5,317 
7,010 
,  4,841 
.  6,413 
.  6,538 
.  2,000 
5,297 
2,000 
6,767 
4^75 
2,000 
5,442 
5,000 
2,000 
2,000 
5,367 
2,000 
4,522 
.  5,068 
.  5,525 
.  2,000 
.  6.000 
.  4,738 
.  5,070 
.  5,167 
.  6,278 
.  2,000 
.  2,000 
.  4,930 
.  6,000 
.  1,000 
.  6,020 
.  5,005 
.  2,000 
.  4.8S0 
.  5,000 
.  4.720 
.  2,000 
.  7,216 
.  5 .800 
.  4,714 
.  2,000 
.  2,000 
.  4,770 
.  4,700 
.  5,550 
.  7,391 
.  5,470 
.  2,000 
.  4,550 
.  6,000 
.  2,000 
.  5,291 
.  6.043 
.  4,472 
.  4,800 
.  5,632 
.  2,000 
.  2,000 


11,527 
.  7,512 
6,571 
,  7,030 
,  7,285 
,  7,304 
,  7,389 
7.526 
5,260 
£.926 


Sandra  (LaMarr) 

Classmates  (R.  Barthelmess)   

Christine  of  the  Hungry  Heart  (Vidor) 

Silent  Watcher  (Glenn  Hunter)  

Love's  Wilderness  (Griffith)  

So  Big  (C.  Moore)   

If  I  Marry  Again  (Doris  Ken  yon)  .... 

Idle  Tongues  (Marmont)   

Sundown  (all-star)   .Western  epic 

The  Only  Woman  (N.  Tadmadge)  — .  Domestic  dr 


Drama   Dec. 

Drama   Nov. 

Drama   Nor. 

Drama   Oct. 

Drama   Dec 

Drama   Jan. 

Drama   Jan. 

Comedy-drama   Dec 

Oct. 
Nov. 


Inez  from  Hollywood  (Nilsson-Stone-Astor)  Heart  interest   Dec. 

Frivolous  Sal  (CBrien-Busch-Alexander)..  Western  melo.   Jan. 

A  Thief  in  Paradise  (Doris  Kenyon)  Melodrama   Jan. 

As  Man  Desires  (Sills- Dana)  Melodrama   Jan. 

Enticement  (Mary  Astor)   Drama   Feb. 

The  Lady  (Norma  Talmadge)   Emotional  dr  Feb. 

Her  Husband's  Secret  (Moreno- Miller)  Sentiment-dr  Feb. 

Quo  Vadis  (Emil  Jennings)  Special   Feb. 

Lost  World  (Conan  Doyle  story)  Special   Feb. 

New  Toys   (Barthelmess)  Comedy-drama   Feb. 

Playing  With  Souls  (Jacqueline  Logan)... Drama   Mar. 

One  Year  to  Live  (Pringle)  Drama   *»r. 

Learning  to  Love  (C.  Talmadge)  Comedy-dr  Mar. 

Heart  of  a  Siren  (La  Marr)   Drama   Mar. 

Sally  (C.  Moore-Leon  Errol)  Stage  success   Mar. 

Declasse  (Corinne  Griffith)   Society  dr   Apr. 

One  Way  Street  (Lyon-Nilsson)   ...Society  dr  Apr. 

My   Son   (Nazimova)  Emotional  dr  Apr. 

I  Want  My  Man  (Sills- Ken  von)  Drama   Apr. 

His  Supreme  Moment  (B.  Sweet)  Romantic  dr  Apr. 

Chickie  (Mackaill)   Drama   May 

Soul  Fire  (Barthelmess)  Emotional  dr  May 

The  Talker   (Nilason-Stone)  Human  Interest  dr  Way 

Necessary    Evil    (Lyon-Dana)  Drama   May 

Just  a  Woman  (Windsor-Tearle)  Drama   June 


.  6,685 
.  7,822 
,  7,674 

6,907 
.  7,211 

6,296 
,  7.905 
.  6,923 
.  7.678 
.  7,530 
.  7,037 
.  8,562 
.  7.401 
.  5,447 
.  8,641 
.  6.770 
.  6,967 
.  7,307 
.  7.231 
.  7,649 
.  6,224 

.  7, nr 

.  6.150 
.  8.745 
.  9.700 
.  7.811 
.  5.831 
.  6.064 
.  6.099 
.  6700 
.  8.636 
.  7.869 
.  5.600 
.  6.552 
.  6.171 
.  6,565 
.  7.600 
.  8.262 
.  7.861 
.  8,307 
.  6.363 


Kind  of  Picture  Review.  F»ei 

Desert  Flower  (C.  Moore)  Comedy  drama   June  13..  6,837 

White  Monkey  (LaMarr)  Society  drama   June  13..  6,121 

Making  of  O'Malley  (Sills)  Police    romance  July    4..  7,496 

Lady  Who  Lied  (Stone  Valli-Naldi)  Algerian  drama   July  18..  7.1U 

Marriage  Whirl  (Corinne  Griffith)   Drama   July  25..  7,02 


FOX  FILM  CORP. 


Circus  Cowboy  Gone*)   Western  drama   

Trouble  Shooter  (Mix)   Western  drama  

Lone  Chance  (Gilbert)   Western  drama   

When  Wise  Ducks  Meet   Comedy   

Western  Luck  Gone*)  Comedy-drama   

Magic  Needle   "Etching"   , 

Romance  Ranch  (Gilbert)   Comedy-drama   

Heart  Buster  (Mix)  Comedy-drama   , 

Beaten  Gold   Educational  

Against  All  Odds  (Jones)   Comedy-drama   , 

Pain  as  You  Enter  (Moran)  Comedy   

That  French  Lady  (Mason)   Comedy-drama   Aug. 

Man  Who  Came  Back  (special)   Drama   Sep. 


May 
May 

.May 
May 

.June 
.June 
.July 


.July 
•  July 
.Aug. 
.  Aug. 


.Sep. 
Oct. 
.  Sep. 
.  Aug. 
.  Sep. 
.Apr. 
Sep. 
.Oct. 
.Oct. 


It  Is  the  Law  (all-star)   Drama 

Dante's  Inferno  (special)  Drama   

Cyclone  Rider  (all-star)   Drama   

Last  of  the  Duanes  (Mix)   Drama   

Iron  Horse  (special)  Railway  drama 

The  Fool  (all-star;  Drama   

Oh,  You  Tony  (Mix  and  Tony)   Comedy-drama 

Winner  Take  All  (Tone*)   ..Comedy-drama 

Hearts  of  Oak  (all  star)   Drama   

Great  Diamond  Mystery  (Mason)   Comedy-drama   Nov, 

Warrens  of  Virginia  (all-star)   ..Drama   Nov. 

Rambles  of  a  Raindrop  Instructive   Sep. 

Daughters  of  the  Night  (all-star)  Modem    drama  Dee. 

Painted  Lady   (Mackaill)  Modern    drama  Oct. 

Jerusalem   Today   Instructive   Oct. 

Last  Man  on  Earth  Novelty  special  Dec 

Gold    Heels  Race  track  dr  Feb. 

Flames  of  Desire  Love  drama  

The  Dancers   Drama   Jan. 

The  Folly  of  Vanity   Dramatic  fantasy   Feb. 

Teeth  (Mix-Tony  Duke)  Western  drama   Nov. 

Darwin  Was  Right  Monkey  novelty  com  Nov. 

In  Love  With  Love  Comedy   drama  Jan. 

Hunting  Wild  Animals  in  Hollywood  Novelty   

Honor  Among  Men  (E.  Lowe)  ■  Romance-drama   Oct. 

Unreal  News  4   Novelty   Oct. 

Van  Bibber  Serie*  Polite  com  ....Oct. 

Age  of  Oil  Educational   Nov. 

Deep  Sea  Panic  (Parrott)   Comedy   Nov. 

Nickle  Plated  West   Sunshine  comedy   Nov. 

The  Bull  Fight   Educational   Nov. 

My  Husband's  Wive*  (Mason- Washburn). .  Comedy-dr  Nov. 

Paul  Jones,  Jr  ■  Van  Bibber  com  Nov. 

Finger  Lakes   Instructive   Nov. 

Bras*  Bowl  (Edmund  Lowe)  Adventure  dr  Nov. 

Stolen  Sweeties  (Monkey*)   Comedy   Nov. 

Salt  of  the  Earth   Educational   Nov. 

Gerald  Cranston's  Lady  (James  Kirkwood).  Domestic  dr  Dec. 

Masked  Marvel  (Parrott)   Comedy   Dec. 

The  Roughneck  (George  O'Brien)   Melodrama   Dec 

The  Burglar   Van  Bibber  Dec 

Man  Who  Played  Square  (Jones)  Western   drama   Dec 

Dead  wood  Coach  (Mix)  Western  drama   Jan. 

Troubles  of  a  Bride   Melodrama   Dec. 

Dick  Turpin  (Mix)   ..English    drama   Feb. 

Arizona  Romeo  (Jones)  Western  drama   Jan. 

Curlytop  (Mason)   Melodrama   Jan. 

Stardust  Trail  (Mason)   Melodrama   Mar. 

Scuttlers  (W.Farnum)   Western  drama   

Movie- Mad  Maid  (Babe  London)   Slapstick   Dec. 

Roaring  Lions  at  Home   Sunshine  com.   Jan. 

Uncommon  Clay   Educational   Jan. 

Up  On  the  Farm  (Lee  Moran)   Comedy   Jan. 

The  Violin  Speaks   Educational   Jan. 

Dangerous  Curves   Comedy   Jan. 

Milk  Bottle  Bandits   Comedy   Jan. 

Ports  of  Call  (E.  Lowe)   ...Regeneration  dr  Jan. 

Sleep  Walker  (Sid  Smith)  Comedy   Jan. 

Hell-Roaring   Range  Educational   Jan. 

Corsica  the  Beautiful   Educational   Jan. 

Nobody  Works  But  Father   Slapstick   Feb. 

Trail  Rider  (Jones)  Western   Feb. 

Man  Without  a  Country  (all-star)  Special   Feb. 

Scarlet  Honeymoon  (Shirley  Mason)  Romantic  eom.-dr  Mar. 

Mysterious  Stranger   Comedy   Mar. 

Rider*  of  the  Purple  Sage  (Mix)   Western   Mar. 

House  of  Flicker*  Imperial  com  Mar. 

Gold  and  the  Girl  (Jones)  Western   Mar. 

Amateur  Detective  Van  Bibber   Mar. 

Hunted  Woman  (Seena  Owen-Earl  Schenck)  Curwood  dr  Apr. 

Butterfly  Man  (Sid  Smith)   Comedy   Apr. 

From  Mars  to  Munich   "arieties"   Apr. 

Marriage  in  Transit  (E.  Lowe)  Secret  service  dr  April 

Where  the  Waters  Divide  "Varietie*"   Apr. 

Rainbow  Trail  (Mix)   Zane  Gray  westn.   May 

She  Wolves  (Rubens-Mulhall)   Drama   May 

Neptune's  Stepdaughter   Comedy   May 

Wings  of  Youth  (Bellamy-Clayton)   Modern  life  dr  May 

Concerning   Cheese   Varieties   May 

Kiss   Barrier   (Lowe)  Romantic  drama   May 

White  Paper  Varieties   May 

"apa's  Darling  Sunshine  comedy   May 

Scandal  Proof  (Shirley  Mason)  Drama   June 

Scientific    Husband  Sunshine  comedy   June 

Everyman's  Wife  (Hammerstein-Rawlin- 

son)   Domestic  drama   June 

Honeymoon  Limited  (Lee  Moran)  Comedy   June 

Lightnin'   (all   star)  Famous  stage  drama —  Ang. 


6,400 
5,703 
4,385 

2.000 
5,000 
1,000 
4,471 
4.500 
1,000 
4.899 
2,000 
5,470 
8,273 
6,891 
5,480 
6,672 
6.948 
11.401 
9,500 
6,302 
5,949 
5,336 
5,096 
6,535 
1,000 

5.7m 

6,936 
1,006 

6.U20 
5,438 
6.656 
5.250 
6.19* 
4,992 
5,677 

4.960 

2,000 
2.000 

m 

2,000 
2,000 
1.900 
4,509 
2,000 
1.000 
5.861 
2,000 
1,001 
6,074 
2,000 
7,619 
2,000 
6.700 
6.346- 
4.915 
6,716 
4,69+ 
.  5.828 
4,686 
4,686 
2.00C 
2,001 
1,00! 
2,001 

l.oor 

2.00C 
2,001 

5.5a 

.2,001 
i.orj 
;  or* 

2.(0 

4,75: 

10,00 
S.0H 
2,001 
5,S7f 
2.00C 

4,51; 

2,00 

4.95- 
2,09 
1.001 
4.801 

1.00 
S.2S 
5.78 
2,00 
5.34 
1.00 
5.00 
1.00 
2,00 
4.40 
2.00 

4.36 
2.00 
8,05 


METRO-GOLDWYN 

Man  Life  Passed  By  (Marmont)  Drama   Mar.  1..  6. 49 

Thy  Name  Is  Woman  (LaMarr)  Drama   Mar.  1..  9.0K 

Uninvited   Guest   (Tolley)  Drama   Mar.  8..  6.14 

Happiness  (L.  Taylor)  Comedy-dr  Mar.  8..  7,41 

Women  Who  Give  (all-star)  Sea  drama  Mar.  23..  7.501 

Boy  of  Flanders  (Coogan)  Comedy-dr  Apr.  5..  7.01: 

Shooting  of  Da*)  McGrew  (all-star)  Drama   Apr.  12.  6.31 

Sherlock.   Jr.   (Keaton)    „.. Comedy   May  17..  4.06 

\mb   (Novar«->. Terry)   ...."-tmi   TmIv  13. .  *.71i 

Bread  (all-star)   Drama   Ang.  2..  « 77 

Tess  of  D-Urberville*  (Sweet)  Drama   Ang.    9..  7,73 


August  8,  1925 


MOVING   PICTURE  WORLD 


667 


(Continued  from  preceding  pate) 

Kind  of  Picture  Review. 

Broken  Barriers  (all-star)  Drama   Aug.  16.. 

True  As  Steel  (all-star)  Drama   Jun.  28.. 

Revelation   (Dana)   Drama   July  5.. 

Recoil  (Blythe-Hamilton)   Drama   July  12.. 

Wine  of  Youth   (all  star)  Drama   July  26.. 

Along   Came   Ruth    (Dana)  Comedy -dr  Aug.  2.. 

Red    Lily    (Bennett -Nor arro)  Drama   Aug.  16.. 

Sinners   in   Silk   (Menjou-Boardman)  Drama   Aug.  30.. 

Dree,   The    Enchantress   (Murray)  Drama   Sep.  13. 

His  Hour  (Pringle)  Drama   Sep.  20. 

One  Night  in  Rome  (L.  Taylor)  Comedy-dr  Sep.  27. 

Navigator    (Keaton)  Comedy   Sep. 

Bandolero  (all  star)  Drama   Oct. 

Great  Divide  (all  star)  Drama   Feb. 

The  Snob  (all  star)  Drama   Nov.  . 

He  Who  Gets  Slapped  (Chaney)  Drama   Nov.  15 

Rag    Man    (Coo  (ran)  Comedy-dr  Mar.  14.. 

Silent  Accuser  (Peter,  the  Great)  Dog  drama   Nov.  22. 

So  This  Is  Marriage  (all  star)  Comedy-dr  Jan.'  3.', 

Beauty  Prize   (Dana)  Comedy-dr  Oct.  11.. 

Ben  Hur  (special  cast)   Drama  

Merry    Widow    (Murray)   Comedy-dr  .'..'.'.'.'.".'.'! 

Married  Flirts  (all-star)   Drama   Oct.  25., 

Romola  (Lillian  Gish)   Famous  novel   Dec.  13! , 

Greed  (Von  Stroheim  prod.)  Special   rjec'  20 

Chu-Chin-Chow  (B.  Blythe)   .  Spectacle   Feb.'  21. 

Wife  of  t'ae  Centaur   Drama   jln.  17. 

Dixie  Handicap  (Windsor-Keenan)   Drama   jan.  in. 

Cheaper  to  Marry  (All  Star)   Drama   Feb.  14] 

Excuse  Me  (Shearer- Nagel)   .  Farce-comedy   .  Feb.  7. 

Monster  (Chaney -Olmsted)  Weird  com.-dr  Mar.  7. 

Daddy's  Gone  a  Hunting  (Marmont)  Pathos  drama  . ..  Mar!  7! 

Lady  of  the  Night  (Norma  Shearer)  Underworld  dr  ....Mar.  m! 

Denial  (Claire  Windsor)   Drama   Mar.  21. 

Seven  Chances  (Keaton)  Comedy   Mar.  26. 

Confessions  of  a  Queen  (Terry-Stone)   Mythical  romance   Apr.  4. 

Way  of  a  Girl  (Boardman)  Thrill-comedy   April  ll! 

Man  and  Maid  (Lew  Cody)  ... Elinor  Glyn  prod...,  Apt.  18! 

Proud  Flesh  (Eleanor  Boardman)  Romantic  com  Apr!  25! 

Prairie  Wife  (Rawlinson-Devore)  Domestic    dr  May  16. 

Zander  the  Great  (Marion  Davies)   Human  Interest   May  16. 

Sporting   Venus   (Sweet)  Romantic   drama   May 

White  Desert  (Windsor-O'Malley)  Snow-R.R.  drama  .. 

Pretty    Ladies  (Pitts-Moore-Pennington). .  Human  int.  dr  

Slave  of  Fashion  (Norma  Shearer)  Drama    Aug!  11 


Kind  of  Picture 


ateview.  Fee* 


13. 
11. 
21. 

8.. 


23. 


.July  18. 
.July  25. 


Feet 
5.717 
6,454 
8,752 
7,089 
6,805 
5,161 
6.975 
5,750 
6,882 
6,300 
5383 
£.553 
6,904 
7,811 
6,513 
6,613 
5,908 
5,883 
6,300 
S.750 


6.765 
12,974 
10,067 
6,408 
6,586 
6,905 
5,921 
5,084 
6,435 
5,851 
5.441 
4791 
.  5,113 
,  5,809 
5,000 
5,307 
5,770 
.  6,487 
6,844 
5.958 
6,464 
.  5.828 
5,906 


PATHE 


PARAMOUNT 


13.. 
20.. 
20.. 
20.. 

4.. 
27.. 
11.. 
18.. 
25.. 

1.. 
15- 


The  Female  (Compson)  Society  dr  Sep. 

Merton  of  the  Movies  (Hunter)  Travesty   Sep. 

Sinners  in  Heaven  (Daniels-Dix)  Drama   Sep 

Open  All  Night  (all  star)  Demestic  dr  Sep. 

Beet  of  Clay  (C  DeMille  prod.)  Drama   Oct. 

Alaskan    (Meighan)  Drama   Sep. 

Ber  Love  Story  (Swanson)  Romance  dr  Oct. 

Story  Without  a  Name  (Ayres-Moreno)  Prize   title  Oct. 

Dangerous  Money  (Daniels)  Comedy-dr  Oct. 

B order  Legion  (Moreno)  Drama   Nov 

Worldly  Goods  (Ayres)  Drama   Nov  m 

it  Set  (Compson- Menjou)  Domestic  dr  Nov  29 

forbidden  Paradise  (Negri)  Drama   Nov  29 

Stinted  Devil  (Valentino)  .  Drama   Dec'  6" 

City  That  Never  Sleeps  (Cruze  prod.)  Mother-love  melo  Oct'  ll" 

Manhattan  (Dix)   Romantic  com  Nov  8 

Garden  of  Weeds  (Compson)   Drama   Nov'  15" 

Wages  of  Virtue  (Swanson)   Drama   rjec'  6" 

Tongues  of  Flame  (Meighan-Love)   Melodrama   r)ec'  07" 

North  of  36  (Torrence- Holt  -Wilson)   Historic  romance   Dec'  13" 

Argentine  Love  (Daniels-Cortez)   Spanish  romance  .Jan 

Peter  Pan  (Betty  Bronson)  Barrie  classic   jan' 

Locked  Doors  (Compson)  Original  story   

Tomorrow's  Love  (Ayres)  Divorce  com-dr  jan' 

East  of  Suez  (Negri)   Drama   jan' 

Miss  Bluebeard  (Daniels)   ....The  stage  success   Feb. 

Golden  Bed  (LaRocque)   Drama  of  classes   Jan.' 

Man  Must  Live  (Dix)   Newspaper  romance   Feb. 

Coming  Through  (Meighan)  ....  New  type  Meighan  story.. Feb. 

The  Devil's  Cargo  (Starke)   Drama  of  Old  California ..  Feb! 

Top  of  the  World  (Nilsson-Kirkwood)  Africa  and  England   Feb. 

The  Swan  (Menjou-Howard)   Stage  success  Mar. 

Contraband  (Wilson-Noah  Beery)   Bootleg  drama   Apr. 

Madame  Sans  Gene  (Swanson)   ....World  Famous  drama  May 

Thundering  Herd  (Holt-Wilson)  Buffalo  stampede  Mar. 

Forty  Winks  (Dana-Roberts-Griffith)  Comedy  Fej,.' 

Goose  Hangs  High  (Cruze  production)  Typical   Mar. 

New  Lives  for  Old  (Compson)  Drama   Mar. 

Salome  of  the  Tenements  (Jetta  Goudal)... Drama   Mar! 

Too  Many  Kisses  (Richard  Dix)  Comedy   Mar! 

Dressmaker  From  Paris  (Leatrice  Joy). ..Drama    Mar. 

Air   Mail   (feature  cast)  Melodrama 

Grass 


3.. 
3-10, 
24.. 
24.. 
17.. 
14.. 
31.. 

7.. 
21.. 
21.. 
28.. 
14.. 

4.. 

2.. 

7.. 
14.. 
21.. 

7.. 

7.. 
14.. 


28.. 

•  ■Mar.  25.. 

.  Drama   .  April  11 

Sackcloth  and  Scarlet  (Alice  Terry)  Drama   .April  11.! 

Men  and  Women  (Dix)  Feature   April  11 !! 

I^isa  in  the  Dark  (Menjou)  .  Romantic  com  Apr.  18.'.' 

Charmer   (Pola   Negri)  Romantic  dr  Apr  18.'! 

Code  of  the  West  (Moore- Bennett)  Westn    Rom.    com  Apr!  25.' 

Adventure  (Moore-Starke-Beery)   Jack  London  dr  May  2.. 

Crowded  Hour  (Bebe  Daniels)   Drama   May  9. 

Night  Club  (Raymond  Griffith)  .  Farce-comedy   May  16  ' 

Shock  Punch   (Richard   Dix)  Comedy-drama   May  23°" 

Welcome  Home  (Cruze  Prod.)  Domestic  com-dr  May  30 

Old  Home  Week  (Meighan)  Comedy   June  6.! 

Any  Woman  (S^ar  cast)  Comedy  drama   June  13.'. 

Little  French  Girl  (Mary  Brian)  Drama   June  13.! 

Are  Parents  People?  (Betty  Bronson)  Domestic  problems   .June  2o!° 

Eve's  Secret  (Betty  Compson)  Romantic  drama   June  2o!°. 

Beggar  on  Horseback  (all  star)  Imaginative   June  2fl!! 

Manicure  Girl  (Daniels)  Drama   June  27!! 


Lost— A  Wife  (Menjou)... 
Light  of  Western  Stars  (Holt).. 
Paths  to  Paradise  (R.  Griffith)... 

Grounds  for  Divorce  (Vidor)  

Lucky  Devil  (Richard  Dix)  

Night  Life  of  New  York  (All-star) 
Marry  Me  (Vidor) 


•  July 


...Sophisticated  com. 

. . .  Vivid  west  dr  

...Whirlwind  comedy 

...Drama   , 

...Auto  race  comedy  July 

...Comedy-drama   July 

Small  town  idyl  July 


 July 

 July 

 July 


Street  of  Forgotten  Men  (all  star)  Bowery  drama   Aug, 


4.. 

4.. 
11.. 
11.. 
18.. 
25.. 
25.. 
1..  6 


6.167 
7.655 
6,621 
6,881 
9.741 
6,736 
6,736 
5,912 
6,864 
7,048 
6,055 
6,574 
7,000 
8,633 
6,097 
6,415 
6.230 
7,093 
6,763 
7.908 
5,970 
9,593 
6.221 
5,903 
6.821 
6,453 
8,584 
6.116 
6,522 
7,980 
7,167 
5,889 
6,773 
9,994 
7,187 
6,293 
6,186 
6,796 
7,017 
5,750 
7.0SO 
&9F 
6,000 
6,732 
6,223 
5,767 
6,076 
6,777 
6,602 
6,558 
5,721 
6,151 
5,909 
6,780 
5,963 
5,628 
6,586 
6,205 
6,874 
5,959 
6,420 
6,850 
6,741 
5.692 
5.935 
6,908 
5.526 


In  Good  Old  Summertime   Terry  cartoon   Sep. 

Danger  Lure   Sportlight   Oct. 

Dixie   Chronicles   Oct. 

Goofy  Age  (Glenn  Tryon)   Comedy  Oct. 

10  Scars  Make  a  Man  (Allene  Ray)   Serial   Oct. 

Black  Magic   ,  Terry  cartoon   Oct. 

Sporting  Rhythm   Sportlight  Oct. 

Riders  of  the  Purple  Cow   Sennett  com  Oct. 

Every  Man  for  Himself   Our  Gang   Oct. 

Hot  Water  (Harold  Lloyd)   ...Feature  com  .Oct. 

On  Leave  of  Absence   Detective   Oct. 

Bungalow  Boobs  (Chase)  Comedy   Oct. 

Sky  Plumber  (Arthur  Stone)   Comedy   Oct. 

Galloping  Bungalows   ..Sennett  com  Nov. 

Stunts   Sportlight   Nov. 

Hot  Stuff   a  Spat  family   Nov. 

Cat  and  the  Magnet   Terry  cartoon  Nov. 

Fast  Company   Our  Gang   Nov. 

She  Knew  Her  Man   Terry  cartoon   Nov. 

Gridiron  Glory  Sportlight   Nov. 

Love's  Sweet  Piffle  (R.  Graves)   Comedy   Nov. 

Are  Blond  Men  Bashful?  (Stone)   Comedy   Nov. 

Out  of  the  Storm   Detective   Nov. 

Good  Old  Circus  Days  Terry  cartoon  Nov. 

All  Wet  (Chase)   Comedy   Nov. 

Deaf,  Dumb  and  Daffy   Spat  Family   .Nov. 

Cannon-Bali  Express   Sennett  com  Nov. 

Champions  Sportlight   Nov. 

Lumber  Jacks   Terry  cartoon  Nov. 

White  Sheep  (Glenn  Tryon)   Special  dr  Dec 

Feet  of  Mud  (Sennett  cast)  Comedy   Dec. 

Meet  the  Missus  (Tryon)   Comedy   Dec. 

Bucking  the  Bucket  Shop   Detective  series   Dec. 

She's  In  Again  Terry  cartoon   Dec. 

Mysterious  M»stery  Our  Gang   Dec. 

Off  His  Trolley  (R.  Graves)   Sennett  com  Dec. 

Noah's  Athletic  Club   Terry  cartoon   Dec. 

Just  a  Good  Guy  (Stone)   Comedy   Dec 

Royal  Razz  'Oise)   Comedy   Dec. 

Mysteries  of  >"1d  Chinatown   <  Terry  cartoon   Dec. 

Nature's    Rouge   Sportlight   Deo. 

Rubber    Neck   ....Spat  Family   Dec. 

Bull  and  Sand   Sennett  comedy   Dec. 

Invaders   Sportlight   Dec. 

Down  on  the  Farm   Terry  cartoon   Dec. 

The  Sea  Squawk  Sennett  com  Jan. 

On  the  Ice   Terry  cartoon   Jan. 

Galloping  Hoofs  (Allene  Ray)   Serial   Jan. 

Wages  of  Tin  (Tryon)   Comedy   ,  Jan. 

Rat's  Knuckles  (Chase)   Comedy  Jan. 

Rough  and  Tumbling   ,  Sportlight   Jan. 

Our  Game  Pup   Terry  cartoon   Jan. 

The  Big  Town  (Our  Gang)   Comedy   »  Jan. 

Plumber  (Graves)  Comedy   .  Jan. 

Wild  Goose  Chaser  (Turpin)  „  Sennett  Com  Jan. 

Hello  Baby  (Chase)  Comedy   Jan. 

Laugh  That  Off   Spat  Family   Jan. 

Honeymoon  Hardships  Sennett  comedy   Jan. 

Brain  and  Brawn   Sportlight   Jan. 

Boobs  in  the  Woods  (Langdon)  Sennett  comedy   Jan. 

Hold  That  Thought  ,  Terry  cartoon  Jan. 

Fighting  Fluid  (Chas.  Chase)   Comedy   Jan. 

Beloved  Bozo  (RL  Graves)   Sennett  comedy   Feb. 

Circus  Fever  Our  Gang   Feb. 

Biting  the  Dust   Terry  cartoon  Feb. 

Transatlantic  Flight   Terry  cartoon  

Change  the  Needle  (Arthur  Stone)  Comedy   Feb. 

Family  Entrance   (Chas.  Chase)  Comedy   Feb. 

Bigger  aDd  Better  Jails  Terry  cartoon   Feb. 

Fisherman's  Luck  Terry  cartoon   Feb. 

A   Fox  Hunt  Spat  Family   Feb. 

Sporting   Armor  Sportlight   Feb. 

Idaho   (Vivian   Rich)...  ...  Serial   „  Feb. 

Water  Wagons  Sennett  com  Feb. 

His  Marriage  Wow  (Langdon)  Comedy   Feb. 

Plain  and  Fancy  Girls  (Chas.  Chase)  Comedy   Feb. 

Clean -Up   Week  Terry   cartoon   Feb. 

Haunted  Honeymoon  (Glenn  Tryon)  Comedy   Feb. 

Raspberry  Romance  (Ben  Turpin)  Comedy   Feb. 

Neptune's  Nieces  Sportlight  Mar. 

Bashful  Jim  (Graves)  Mack  Sennett  com  Mar. 

In  Dutch  Terry  cartoon  Mar. 

Dog  Days   „  Our  Gang   Mar. 

Percy  (Charles  Ray).....  .Typical  dr.   Mar. 

Should  Husbands  Be  Watched  Comedy   .Mar. 

Hard  Boiled  (Chase)   .....Comedy   Mar. 

Jungle  Bike  Riders   Terry  cartoon   Mar. 

Excuse  My  Glove   Spat  Family   Mar. 

Giddap  (Billy  Be  van)   Comedy  Mar. 

Traps  and  Troubles  Sportlight   Mar. 

Pie  Man   Terry  cartoon   Mar. 

Zowie  1   Stereoakopik   Mar. 

At  the  Zoo  Terry  cartoon   ..Mar. 

Is  Marriage  the  Bunk?  (Chase)  ...Comedy   Mar. 

Plain    Clothes    (Langdon)  Comedy   Mar. 

Sailor   Papa    (Tryon)  Comedy   Mar. 

Breaking  the  Ice  (Graves)   Comedy   Apr. 

Love  Bug   Our  Gang   Apr. 

Housing  Shortage   Terry  cartoon   Apr. 

Marriage   Circus   (Turpin)  Sennett  com  April 

Bad  Boy  (Chase)  Comedy   April 

Are  Husbands  Human?  (Findlayson)  Comedy   April 

Sunken  Silver  (Ray-Miller)  ,  Serial   Apr. 

Lion's  Whiskers  Sennett   com  Apr. 

Hold  My  Baby  (Glenn  Tryon)  Comedy   Apr. 

S-O-S   Terry  cartoon   Apr. 

Adventures  of  Adenoid  Terry  cartoon   Apr. 


13.. 
11.. 
11.. 
11.. 
18.. 
18.. 
18.. 
18.. 
18.. 
18.. 
25.. 
25.. 
25.. 

1.. 

1.. 

1.. 

1.. 
15.. 
15.. 
15.. 
22.. 
22.. 
22.. 
22.. 
29.. 
29.. 
29.. 
29.. 
29.. 

6.. 

6.. 

6.. 

6.. 

6.. 
13.. 
13.. 
13.. 
20.. 
20.. 
20.. 
20.. 
27.. 
27.. 
27.. 
27.. 

3.. 

3.. 

3.. 

3.. 
10.. 
10.. 
10.. 
10.. 
10.. 
17.. 
17.. 
24.. 
24. 
24. 
31.. 
31.. 
31., 

7 

7!! 
7.. 


Deep  Stuff  

Beauty  Spots  

Remember  When  (Langdon)... 

Shootin'  Injuns   

Big  Red  Riding  Hood  (Chase) 

Sporting  Judgment   

He  Who  Gets  Smacked   

Permanent  Waves   

Looking  For  Sally  (Chase)   Comedy 

Grief  in  Bagdad   Comedy 


.Terry  cartoon   Apr. 

.Sportlight   Apr. 

.Comedy   Apr. 

Our  Gang  com  May 

Comedy   May 

Sportlight   May 

Sennett  comedy   ..May 

Terry  cartoon   May 

.May 
.  May 


1,000 
1,000 
3,001 
2,00* 

1,000 
1,000 
2,001 
2,001 

5,000 
2,001 
1,000 
2.00C 

2,000 
1,000 
2,000 
1,000 
2,000 
1,000 
1,000 
2,000 
2,000 
2,000 
1,000 
1,000 
2,000 
2.000 
1,000 
1,000 
6,091 
2,000 
2,000 
2,000 
1,000 
2,000 
2,000 
1,000 
2,000 
1,009 
1,000 
1,000 
2,000 
2,000 
1,000 
1,000 
2,000 
1,000 

2,000 
1,000 
1,000 
1,000 
2,000 
2,000 
2,000 
1,000 
2,000 
2,000 
1,000 
2,000 
1.000 
1,000 
2  000 

i'ooo 

1,000 
1,000 
MM 
1.6N 
1,0H 
1,000 
2,000 
1,000 
10  ep. 
2,000 
2,000 
1,000 
1,000 
2,000 
2,000 
1,000 
2,000 
1,000 
2,000 
6,000 
1,000 
2,000 
1,000 
2,000 
2,000 
1,00ft 
1,00ft 
1,00ft 
1,000 
1,000 
2,000 
2.000 
2,000 
2,000 
1.000 
2,000 
2,000 
1,000 
lOep 
2.000 
2,000 
1,000 
1.000 
1,000 
1,000 
2,000 
2,000 
fl.ODO 
1.0D0 
2.000 
1,000 
2,000 
1,000 


668 


MOVING    PICTURE  WORLD 


August  8,  1925 


Kind  of  Picture 


Review,  reet 


Darkest   Africa   Terry  cartoon   May  9. 

Wild   Papa                                                  Spat  Family   May  16. 

Skinners  in  Silk  Sennett  com  Mav  16. 

Fast    Worker                                              Terry  cartoon   May  16. 

Luna  cy                                                        Stereoskopik   May  16. 

Tell  it  to  a  Policeman  (Tryon)  Comedy   May  23. 

Sure  Mike  (Martha  Sleeper)  Comedy   May  23. 

Echoes  From  the  Alps  Terry  cartoon   May  23. 

Good  Morning  Nurse...  Sennett  comedy   May  30. 

"Dude  Ranch"  Day*  Sportlight   May  30. 

Ask  urauUma  Our  Gang  comedy   May  30. 

What  Price  Goofy?  (Chas.  Chase)  Comedy   June  6. 

Horace  Greeley,  Jr.    (Langdon)  Burlesque   June  6. 

The   Runt  Terry  cartoon   June  6. 

Royal  Four-flush   Spat  Family   June  13. 

Super-Hooper-Dyne  Lizzies   Sennett  comedy   June  13. 

Riders  of  the  Kitchen  Range  Comedy   June  13. 

End  of  the  World  Terry  cartoon   June  13. 

Thundering   Landlords    (Tryon)  Comedy   June  20. 

Twinkle-Twinkle   Sportlight   June  20. 

Runaway  Balloon   Terry   cartoon   June  20. 

Play  Ball  Allene  Ray-Miller)  Serial   June  27. 

Official  Officers   Our  Gang  com  June  27. 

In  the  Grease  (Jim  Findlayson)  Comedy   June  27. 

Animal  Celebrities   Sportlight   lune  27. 

Isn't   Life   Terrible?    (Chase)  Comedy   July  4. 

Wine,  Women  and  Song  Terry  cartoon   July  4. 

Chasing  the  Chaser  (Findlayson)  Comedy   July  4. 

Sherlock  Sleuth  (Stone)  Star  comedy   July  11. 

The  White  Wing's  Bride  (Langdon)  Comedy   July  11. 

Oughl   Stereoskopik   July  11. 

Learning  How   Sportlight   July  11. 

Daddy  Goes  a-Grunting  (Tryon)  Comedy   July  18. 

Sneezing  Beezers   Sennett  comedy   July  18. 

For  Love  of  a  Gal  Terry  cartoon   July  18. 

When  Men  Were  Men  Terry  cartoon   July  18. 


The  Freshman  (Harold  Lloyd)   College  comedy   July  25. 

Boys  Will  be  Boys   Our  Gang  comedy   July  25 

Cupid's  Boots  (Graves)   Comedy   July  25. 

Why  Kids  Leave  Home   Sportlight   July  25. 

Bugville  Field  Day   Terry  cartoon   July  25. 

A  Yarn  About  Yarn                                    Terry  cartoon   Aug.  1. 

Tee  for  Two  (Alice  Day)                           Sennett  comedy   Aug.  I. 

Innocent  Husbands   (Chase)                         Comedy   Aug.  1. 

PRINCIPAL  PICTURES 

Listen  Lester  (all-star)  Comedy-drama   May 

Daring  Youth  (Daniels)   Comedy -drama   May 

Daughters  of  Pleasure  (Prevost)   Drama  May 

Masked  Dancer  (H.  Chadwick)   Mystery  drama   May 

Good  Bad  Boy  (Joe  Butterworth)   Comedy-drama   June 

Captain  January  (Baby  Peggy)   Sea  story   July 

Helen's  Babies  (Baby  Peggy)   Comedy-drama   

Mine  With  Iron  Door  (all-star)  Adventure  drama   Dec. 

Re-Creation  of  Brian  Kent   Drama  Mar. 


.  1,000 

.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1.000 
.  2,000 
.  1,000 
.  2.000 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.10  ep. 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
:  6,883 
.  2,000 
.  2,000 
.  1,000 
.  1.000 
.  1,000 
.  2,000 
.  2,000 


10. .  6,242 
17..  5,975 
24..  6,000 
31..  4,987 
7..  5,198 
12..  6,194 


27..  7.800 
14..  6,878 


PRODUCERS  DISTRIBUTING  CORP. 


Jun.  7. . 

;jun.  14.. 

Jun.  14.. 

Tun.  21.. 

Jun.  28.. 


.Oct.  25.. 


Wandering  Husbands  (Lee-Kirkwood)  Drama   May  10. 

Hold  Your  Breath  (Devore)  Thrill  com  Jun. 

Miami  (Compson)  Drama   

Night  Hawk  (Carey)  Western   

Lightning  Rider  (Carey)  Western   

What  Shall  I  Do?  (Mackafll)  Drama   

Legend  of  Hollywood  (Marmont)  Drama   Jan-    10  - 

Wise  Virgin  (Miller)  Drama   

Welcome  Stranger  (Vidor)  Comedy-dr  

Ramshackle  House  (Compson)  Comedy-dr  

Barbara  Frietchie  (Vidor)  Civ.  War  dr  Oct.  11.. 

Chalk  Marks  (M.  Snow)  Drama   

House  of  Youth  (Logan)  Drama   

Roaring  Rails  (Carey)  Railway  dr  Oct.  25.. 

Another  Scandal  (Lois  Wilson)   ...Sex  theme  Nov.  1.. 

Another  Man's  Wife  (Lee-Kirkwood)  Drama   

Trouping  With  Ellen  (H.  Chadwick)  Comedy-dr  

Reckless  Romance  Comedy  feature  Nov.  22.. 

Siren  of  Seville  (Dean)  Drama   Nov.  29.. 

Girl  on  the  Stairs  (Miller)  Comedy-dr  

Chorus  Lady  (Livingston)  Comedy-dr  Feb.  21.. 

Cafe  in  Cairo  (Dean)  Drama   Mar.  28.. 

Flaming  Forties  (Carey)  Western   

The  Mirage  (Vidor)  Drama  

Let  Women  Alone  (O'Malley-Hawley)  Drama   

Soft  Shoes  (Carey)  Western  

Off  the  Highway  (Logan)   Drama   

Charlev's  Aunt  (Syd  Chaplin)  Farce-comedy   Feb.  21.. 

Her  Market  Value  (Ayres)  Drama   

Girl  of  Gold  (Vidor)  ...Drama   

On  the  Threshold  (all-star)  Drama   

Beyond  the  Border  (Carey)  Western   

Beauty  and  the  Bad  Man  (Star)  Western   

Friendly  Enemies  (Weber  &  Fields)  Comedy   dr  May  16.'. 

Crimson  Runner  (Priscilla  Dean)  Stromberg  melo  June  13.'.' 

Silent   Sanderson    (Carey)  Cattle — gold  fields   June}  20.! 

Stop  Flirting  (all  star)  Light  comedy   June  27! 

Beauty  and  the  Bad  Man  (Mabel  Ballin).  .Drama   _.  July    A.  . 

Awful  Truth  (Agnes  Ayres)  Light  comedy   July  11.! 

Texas  Trail  (Carev)  Typical  western   July  18.. 

Private  Affairs    (Hulette)  Character  drama   Aug.    1..  6 


6.300 
5J00 
6.317 
5.115 
6.000 
6,000 
5,414 
5,951 
6,618 
6,257 
7,179 

6,669 
5,753 
7.000 
5,015 
6,452 
5,530 
6,724 
6.214 
6,020 
5,656 
5,770 


7.243 


6.288 
4.775 
4.841 
5,161 
5,794 
5.917 
4.720 
132 


B.  P.  SCHULBERG  PROD. 

White  Man  (Joyce)   Jungle  romance   Nov.  22..  6.370 

Triflers  (Busch-Mayo)   Paris  soc.  dr  Dec  27..  6,626 

Capital  Punishment  (Clara  Bow)   Prison  dr  Jan.    24..  5!950 

Boomerang  (Clara  Bow)   Comedy-dr  Mar.  21..  6714 

Parasite  (Bellamy-Moore- Washburn)  Drama   Jan.    31..  5.140 

Mansion  of  Aching  Hearts  (all-star)  ..Melodrama  Mar.  14..  6.147 

Go  Stra:«*t  (Star  -ast)   Drama   May     9..  6.107 

Faint  Perfume  (Seena  Owen)  Romantic  drama  Tune  27..  6.228 

My  Lady's  Lips  (Clara  Bow)   Crook  drama   July  25..  6.009 

TIFFANY  PRODUCTIONS,  INC. 

Souls  for  Sables  Society  drama    6.500 

The  Sporting  Chance  Racing  drama    6,500 

Lightning   Drama    6.500 

Morals  for  Men  Society  drama    6.500 

The  Lodge  in  the  Wilderness  Drama    6.500 

Morganson's  Finish   Drama    6.500 

Tale  of  a  Vanishing  People  Drama    6.500 


Kind   of    Picture  Review  Feet 

The  Travis  Cup  Drama    6,500 

The   Wrong  Coat  Drama    6,500 

The  Dumb  Head  Drama   •.   6,500 

The  Life  of  a  Woman  Drama    6,500 

TRUART  FILM  CORPORATION 

Passionate  Youth   Society  drama    5,800 

Marrying  Money   Society  drama    5,800 

Dollar  Down   Society  drama    5,800 

Age   of   Indiscretion  Drama    5,800 

"Where  the  Worst  Begins"  Comedy   drama    5,800 

The  Hurricane   Drama    5,800 

Salvage   Drama    5,800 

Romance  Road   Drama   ,   5,800 

The  Fighting  Cub  Newspaper  drama    5,800 

NOVELTY  SERIES 

Three  in  Exile    5,800 

The  Wild  Girl  ,   5,800 

Pals    5.800 

The  Silent  Witness   5,800 

UNITED  ARTISTS 

Dorothy  Vernon  of  Haddon  Hall  (Pickforo)  Komantii  drama   May  17..  9,351 

America  (Griffith   prod.)   Historical  drama   Mar.  8..  11,442 

Isn't  Life  Wonderful?  (Dempster)   Realism   Dec.  13..  8,250 

Thief  of  Bagdad  (D.  Fairbanks)   Fantasy   Mar.  29.. 12,000 

Salvation  Hunters  (Von  Sternberg  prod.).  Symbolical  dr  heb.  14..  5JO0 

Waking  Up  the  Town  (J.  Pickford-Shearer)'  omedr  dr   April  11..  4JH 

Don  Q,  Son  of  Zorro  (D.  Fairbanks)  Typical  Fairbanks               June  27. .11,000 

UNIVERSAL 

Omar  Khayyam  (Hysterical  history)  Comedy   Nov.  29.. 

Double  Cross  (Sullivan)   Drama   Nor.  29. 


Smouldering  Fires  ( Frederick- LaPlante)  ..Drama   Dec. 

Hurricane  Kid  (Gibson)   Western   Jan. 

Secrets  of  the  Night  (Kirkwood-Bellamy).  Drama   Dec 

Mad  Whirl  (May  MacAvoy)  Comedy-dr  Dec 

Saddle  Hawk  (Gibson)   Western  dr  Mar. 

Fifth  Avenue  Models  (Mary  Philbin)   Drama   Jan. 

Up  The  Ladder  (Valli)   Drama   Jan. 

Let  'Er  Buck  (Gibson)  Western  Jan. 

Dangerous  Innocence  (LaPlante-O'Brien) ..  Drama   M»r. 

Man  in  Blue  fRawlinson- Bellamy )   Drama   .Feb. 

Taming  the  West  (Gibson)   Western  Feb. 

Paul  Revere   Hysterical  histy  Dec. 

Border  Maid  (Ed  Cobb)   Drama   Dec 

Family  Row  (Messinger)    Comedy   Dec 

Present  Arms  (Wiley)   Comedy   Dec. 

Red  Age  (Sullivan)   Drama   Jan. 

Ponce  dc  Leon   Hysterical  history   Ian. 

Prehistoric  Man   --m  Hvste  <»"aJ  history   Jan. 

Sign  of  the  Cactus  (Hoxie)   Western   Jan. 

Ridin'  Pretty  (Desmond- Forrest)  Western   cotn.-dr  Jan. 

Looking  Down  (Wiley)   Comedy   ..Jan. 

Aggravatin'  Kid  (Messinger)  Comedy   Jan. 

Pistol  Point  Proposal  (Eddie  Polo)  Western  dr  Jan. 

Whip  Hand  (Billy  Sullivan)  Western  dr  Jan. 

Rembrandt   Hysterical  histy  Jan. 

Last  Laugh  (Emil  Jannings)   Human  drama   Feb. 

Fighting  Ranger  (Sedgwick  Daugherty).  ..Serial  Feb. 

Roaring   Adventure    (Jack    Hoxie)  Western   Feb. 

Sir  Walter  Raleigh  Hysterical   Histy  Feb. 

Taming  the  East  (Messinger)  Comedy   Feb. 

Tempest  Cody's  Man   Hunt  (Walcamp) ...  Western  series   Feb. 

Seeing  Red   (Billy  Sullivan)  Cowboy  drama   Feb. 

Lost   Chord    (Bert   Roach)  Comedy   Feb. 

Nobodj's  Sweetheart   (Wanda    Wiley)  Century  comedy   Feb. 

Itching  for  Revenge  (Eddie  Gordon)  Comedy   Mar. 

Kicked  About  (Gordon)  Comedy   Mar. 

Puzzled  by  Crosswords  (Gordon)  Comedy  Mar. 

Olympic  Games   Hysterical  histy  Mar. 

Dangerous  Peach  (Al  Alt)   Century  com  Mar. 

Don't  Worry  (Wanda  Wiley)   Century  com  Mar. 

Cowpuncher's  Comeback   ...Mustang  westn.   Mar. 

Storm  King   Mustang  westn.   Mar. 

Both  Barrels   Mustang  westn.   Mar. 

Girl  Problem   Sweet  16  com  Mar. 

Headwinds  (H.  Peters-Patsy  R.  Miller). ..  Drama   Mar. 

Fighting   Terror   (Sullivan)  Mustang  westn  Mar. 

Powdered  Chickens  (Edna  Marian)  Century  com  Mar. 

Tenting  Out  (Neely  Edwards)  Comedy   Mar. 

Burning  Trail   (Wm.  Desmond)  Western   April  11.. 

Loaded  Dice  (Ed.  Cobb)  Mustang  western  April  11.. 

Papa's  Pet  (Roach-Edwards-Howell)  Bulls-eye  com  April  11.. 

Putting  On  Airs  (Edna  Marian)  Century  comedy   April  11.. 

Smoked    Out  Bulls-eye  com  April  11.. 

Getting   Trimmed    (Wiley)  Century  com  Apr.  18.. 

Raisin  Cain   (Beth  Darlington)  Century  com  Apr.  18.. 

Valley  of  Rogues  (Perrin)  Mustang    western  Apr.  18.. 

Black  Gold  Bricks  Bullseye  com  Apr.  25.. 

Spook  Ranch  (Gibson)  Western   May  2.. 

Open   Trail    (Hoxie)  Blue  Streak  westn  May  9.. 

Tourists  De  Luxe   Century  comedy   May  9.. 

Here's  Your  Hat  Comedy   May  9.. 

Line  Runners   Western  reissue   May  9.. 

Ridin'  Thunder   (Hoxie)   Western   May  16.. 

Raffles  (House  Peters)  Drama   May  16.. 

Queen  of  Aces  (Wiley)  Century  comedy  May  16.. 

Roaring    Waters  Mustang    western  May  16.. 

Wild  West  Wallop  Mustang    western  May  16.. 

The  Meddler  (Desmond)  Western  melo  May  23.. 

Sleeping  Sickness  (Edwards)  Bulls-eye  comedy   May  23.. 

Rolling  Stones  (Chas.  Puffy)  "Fnt  man"  com  May  23.. 

Love  Sick   (Lake)  Sweet  16  comedy  May  23.. 

The  Teaser   (LaPIante-O'Malley)  Comedy-drama   May  30,.. 

Slick   Articles   (Karr-Engle)  Century  comedy  May  30... 

Locked  Out  Sweet  16  comedy   May  30.. 

T'll  Show  You  the  Town  (Denny)  Comedy   June  6.. 

Nobody    Wins  Sweet  16  Comedy  June  6.. 

Showdown    (Art    Acord)  Mustang  western   June  6.. 

Price  of  Pleasure  (Valli-Kerry)  Romantic  drama   June  13.. 

Sneak  Freely  (Edna  Marian)  Century  comedy   June  13.. 

Nearly  Rich  (Chas.  Puffy)  Fat  man  comedy  Tune  13.. 

Kicked  About  (Eddie  Gordon)  Century  comedv   June  13.. 

Siege  (Valli  O'Brien)  Drama   June  20.. 

Oridiron  Gertie  (Wiley)  Century  comedy   June  20.. 

Queen  of  theRoundup  (Ed  Cobb)  Mustang  western   Tune  20.. 

Outlaw  (Perrin-Lorraine)   Mustang  western   June  20.. 

Dog  Biscuits   Sweet  16  comedy  June  20.. 


13. 

3.. 
20.. 
27., 

7.. 
24.. 
31. 

3.. 
28. 
28.. 
28. 
20.. 
20., 
20., 
27.. 

3. 

3. 

3.. 
10. 
17. 
24. 
31. 
31. 
31. 
31. 

7. 

7. 
14.. 
14.. 
14.. 
21. 
21. 
21. 
21. 

7. 

7. 

7. 
14., 
14.. 
21.. 
21.. 
21.. 
21.. 
21.. 
28. 
28.. 
28.. 
28., 


1,000 
2.000 
1.356 
5.296 
6.138 
6.184 
4,419 
6,581 
5,922 
5.500 
6,759 
5.624 
5,304 
1.000 
2,000 
2,000 
2.000 
2,000 
1.000 
1.000 
4.938 
4,812 
2.OP0 
2.000 
2.000 
2,000 
1.000 
6,500 

4,« 
1,001 
2.0H 

2,000 
2,000 
1,000 
2.000 
2,000 
2,000 
2,000 
1,000 
2,000 
2,000 
2,000 
2,000 
2,000 
1,000 
5,486 
2,000 

1,000 
4,783 
2,000 
1,000 
2,000 
1,000 
2.001 
2.000 
2.000 
1.000 
5.147 
4,800 
2.000 
1,000 
2.000 
4,354 
5,537 
2,000 
2.000 
2,000 
4,890 
1.000 
1.000 
2,000 
6.800 
2.000 
1.000 
7,400 
1.000 
2.000 
6.618 
2.000 
1.000 
2,000 
6.426 
2.000 
2.000 
2.000 
1  000 


August  8,  1925 


MOVING    PICTURE  WORLD 


669 


{.connnued  from  preceding  fag*) 
Kind  of  Picture 


Kind  of  Picture 


Review  Fee* 


Review.  Feet 


Ice  Cold   Sweet  16  comedy  June  20. 

Heart  Trouble   Sweet  16  com  July  25. 

Dry  Up  (Jack  Singleton)   Century  com  July  25. 

White  Outlaw  (Hoxie)  Western   June  27. 

Nicely  Rewarded  (Chas.  Puffy)  Comedy   »  June  27. 

Rough  Party   (Alt-Karr)  Century   comedy  June  27. 

Pronto  Kid  (Ed  Cobb)  Mustang   western,  June  27. 

Unwelcome  (Chas.  Puffy)  Comedy  June  27. 

Plenty  of  Nerve  (Edna  Marian)  Century  comedy  July  4. 

Beauty  and  the  Bandit  (Larkin)  Mustang  western  July  4. 

Married  Neighbors  (Engle-Darlington)  Century   comedy  July  4. 

A  Lucky  Accident  (Puffy)  Fat  man  comedy  July  11. 

Just  in  Time  (Wanda  Wiley)  Century  comedy   July  11. 

Ropin'  Venus  (Josie  Sedgwick)  Mustang  western   July  11. 

Knockout  Man  (Perrin-Lorraine)  Reissue  western   July  11. 

Little  Giant  (Hunter-Murphy  Comedy   .  July  18. 

Discord  in  "A"  Flat  Sweet  16  comedy  July  18. 

Polo  Kid  (Eddie  Gordon)  Comedy   July  18. 

Battle  of  Wits  (Josie  Sedgwick)  Western   Tuly  18. 

Goose  Woman  (Louise  Dresser)  Drama   Aug.  1.. 

Milky  Way   (Puffy)  Comedy   Aug.  1.. 

Short  Pants   Sweet  16  comedy  Aug.  1.. 

Paging  A  Wife  (Al  Alt)  Century  comedy   Aug.  1.. 

Fighting  Schoolmarm  (Sedgwick)  Short  western   Aug. 


1. 


1,000 

,  1,000 
2,000 
4,850 
1,000 
2,000 
.  2.00G 
1,000 
2,000 
2,000 
2,000 
1,000 
2,000 
2,000 
2.000 
6.850 
1,000 
2,000 
2,000 
7,500 
1,000 
1,000 
2,000 
2,000 


VITAGRAPH 

Beloved  Brute  (De  La  Motte)   Melodrama   Nov.  22.. 

Two  Shall  Be  Born  (Novak -Harlan)   Drama 


Pampered  Youth  (Landis  Calhoun)   Drama   ,  Feb.  21. 

Redeeming  Sin  (Nazimova-Tellegen)   Apache  dr  Jan.  31 

Fearbound  (Daw-Welch)   Melodrama   .  Feb.  14 

Tides  of  Passion  Drama   May  2. 

Happv  Warrior   Special   July  18. 

School  for  Wives  (Tearle-Holmquist)  Drama   ..April  11 

Baree,  Son  of  Kazan  (Stewart)  Northern   drama   May  30. 

Wildfire  (Aileen  Pringle)  Racing  melo  June  20. 

Steele  of  the  Royal  Mounted  N.  W.  Drama  June  27. 

Happy  Warrior   Drama    July  18 


6,719 

7  6,640 

.  6.227 
.  5,700 

.  6.279 
.  7,865 
.  6,182 

.  6.893 
.  6.550 
.  5.700 
.  7,865 


WARNER  BROTHERS 


.Nov. 


Cornered  (all-star)   ,  Society  drama   

Lovers'  Lane  (all-star)   Character  drama  .... 

Tenth  Woman  (all-star)   ...Society  drama   

Find  Your  Man  (Rin-Tin-Tin)   Melodrama   Oct. 

I  This  Woman  (Rich)   Society  drama   Nov. 

Lover  of  Camille  (all-star)   Romantic  drama  Nov. 

Dark  Swan  (Prevost-Blue-Chadwick)  Drama   Dec. 

Narrow  Street  (D.  Devore-Matt  Moore). . Light  comedy   Jan. 

Lighthouse  by  the  Sea  (Rin-Tin-Tin)   Melodrama   Jan. 

Lost  Lady  (Irene  Rich)   Social  drama   Feb. 

Broadway   Butterfly   (Devore-Landis)  Broadway  dr  

On  Thin  Ice  (Moore-Roberta)  Crook  drama  

Man  Without  a  Conscience  (Rich-Lewis) Drama  

Recompense  (Prevost-Blue)  Society  drama   May 

On  Thin  Ice  (T.  Moore- Edith  Roberta) ....  Drama   Mar. 

Bridge  of  Sighs  (Dorothy  MacKaill)   Pathos  dr  Apr. 

My  Wife  and  I  (Rich)  Emotional  drama   May 

Man  Without  A  Conscience  (Louis-Rich) ..  Drama   June 

How  Baxter  Butted  In  (M.  Moore-Devore)Comedy   July 

Woman  Hater  (Chadwick-Brook)   Love  drama   July 

Tracked  in  Snow  Country  (Rin-Tin-Tin) ..  North  drama   Aug. 


MISCELLANEOUS 


IVAN  ABRAMSON 

Lying  Wives  (C.  K.  Young)   Domestic  dr  May    2..  7,000 


....  7,300 
29..  5,100 

 6,2"50 

4..  7,300 
1..  7,100 
29..  7,180 
6..  6,800 
17..  6,700 
10..  6,700 
7..  6,700 

  7,705 

  7.25B 

  635* 

2..  7,480 
21..  7,046 
4..  6,694 
30.. 

27..  7,182 
4..  6,592 
25..  6.591 
1..  7,139 


.  4,500 

.  4,500 

.  4,700 
..5.000 

.  4,650 

.  4,650 
.10,000 

.  5,700 

.  5,000 

.  4.825 

.  4,85J 

.  5.000 

.  5,000 


ARTCLASS  PICTURES  CORP. 

Biff  Bang  Buddy  (B.  Roosevelt)  Thrill  dr  Sep.  20. 

Fast  and  Fearless  (Buffalo  Bill,  Jr.)  Thrill  dr  Sep.  27. 

Walloping  Wallace  (B.  Roosevelt)   Thrill  western   ....Oct.  11. 

Hard  Hittin'  Hamilton  (Buf.  Bill,  Jr.)  Thrill  western   Oct  18. 

Gold  and  Grit  (B.  Roosevelt)   Thrill  dr  April  11. 

Bringing  Home  the  Bacon  (Buffalo  Bill) ..  Thrill  dr  

After  Sii  Days   Biblical  spec  

Woman  Who  Believed  (Ann  Luther)   

Deerslaver  (J    W.  Kerrigan)   „  

On  the  Go  (Buffalo  Bill,  Jr.)   Western   Apr.  4. 

Reckless  Courage  (Buddy  Roosevelt)   Thrill  western   May  2. 

Quicker  'N  Lightning  (Buffalo  Bill,  Jr.)... Thrill  drama   June  6. 

Tearin'  Loose  (Wally  Wales)  Stunt  western   June  13. 

ATLAS  DISTRIBUTING  CORP. 

Cyrano  de  Bergerac  (Italian  cast)  Famous  novel   July  18.. 

BANNER  PRODUCTIONS 

The  Truth  About  Wives   Sherman-Hampton   Aug.  2..  5,600 

The  Man  Without  a  Heart   Novak-Harlan   Aug.    2..  6.000 

Those  Who  Judge    All  star   Aug.    2. .  5,700 

Empty   Hearts   Bow-Bowers    6.300 

Daughters  Who  Pay   All  star  cast  May  30..  5,800 

B.  C.  R.  PRODUCTIONS 

Kivalina  of  the  Ice  Lands  Eskimo  life   July  11..  5,700 

COLUMBIA 

Battling  Fool  (R.  Fairbanks)   Prize  fight   4,975 

Foolish  Virgin  (E.  Hammerstein)   ..Social  drama    5.900 

Price  She  Paid  (A.  Rubens)   Marriage  dr   SJ9S7 

Fight  for  Honor  (Fairbanks- Novak)   Railroad  dr.    4.570 

Midnight  Express  (Hammerstein)   Railroad  melo.   TVr.     6. .  5.WP 

After  Business  Houra   (Hammerstein)  Domestic  melo  July    4..  5,600 


C.  C  BURR 


Speed  Spook  (J.  Hines)   Thrill  drama   Aug.  30.. 

Average  Woman  (Pauline  Garon)   Drama  Feb.  9.. 

Lend  Me  Your  Husband  (Kenyon)   Drama  

Youth  for  Sale  (S.  Holmquiat)   Drama  Oct.  18.. 

The  Early  Bird  (Hines)   Comedy  Dec.  27.. 

Crackerjack  (Hines)  Typical  comedy   May  23.. 

DAVIS  DISTRIBUTING  CORP. 

Tales  of  1,001  Nights  (French  Cast)  Arabian  Nightt   Feb  14.. 

Red  Love  (Lowell-Russell)  Indian  drama   May  23.. 

Fighting  Courage  (Ken  Maynard)  Action  western   July  11.. 

GINSBERG  DISTRIBUTING  CORP. 


Love  Gamble  (Lillian  Rich)  Melodrama   

Before  Midnight  (Wm.  Russell")  Crook  melodrama 


•  July 
July 


6,000 
6,400 
6,700 
6,500 
7,000 
6,700 


6,300 
6.300 
5,000 


5,766 
4,895 


INDEPENDENT  PICTURES  CORP. 


5,000 
4,950 
5,020 
6,000 
4.980 
4.356 
5,000 
5,000 
5,000 
5,000 


Blood  and  Steel  (Desmond-Holmes)   Society  dr  

Calibre  45  (F.  Farnum)   Western  dr  

Courage  (F.  Farnum)  Western  dr  

In  Spider's  Web  (Alice  Dean)   Melodrama   

Moonshine  (B.  Cody)   Western   

Drug-Store  Cowboy  (F.  Farnum)   Western  com.-dr  Feb.  7. 

Riders  of  Mystery  (Bill  Cody)   Western   May  2. 

Gambling  Fool  (F.  Farnum)   Western   May  9,. 

Fighting  Sheriff  (Bill  Cody)  Western   May  23. 

Border  Intrigue  (F.  Farnum)  Western   May  30. 

LEE-BRADFORD  CORP. 

Pearl  of  Love  (Leslie)   6,000 

Lights  of  London  (Wanda  Hawley)   6,000 

Passion's  Pathway  (Estelle  Taylor)   6,000 

Unrestrained  Youth  (Brandon  Tynan)   6,000 

Passionate  Adventure  (Joyce-Brook)   f'Z£ 

Way  Down  Upon  the  Swanee  River   6,000 

Wolfblood  (M.  Dayton)   6,000 

LUMAS  FILM  CORP. 

Overland  Limited   R.  R.  melodrama  

A  Little  Girl  in  a  Big  City  Heart  int.  se  

His  Masetr's  Voice  (Thunder,  dog)  Animal  dr  

Shadow  on  the  Wall  Crook  drama  

Police    Patrol   Melodrama   

Part-Time  Wife   Drama   


6.00G 
6,890 
5,750 
6,050 
5,689 
6,075 


RAYART 

Battling  Brewster  (Farnum)   15  ep.  ser  , 

Easy  Money  (All-Star)  Drama   

Butterfly  Comedies  (Gloria  Joy)   

Super  Speed  (Reed  Howes)   Automobile  com.-dr. 

Geared  to  Go  (Howes)   Drama   

Right  Man  (Larkin)   Drama  

Winning  a  Woman  (Perrin-Hill)   Drama   

Getting  'Em  Right  (Larkin)   Drama   

Snob  Buster  (Howes)   Drama   

Quick  Change  (Larkin)   Drama   

Youths  Gamble  (Howes)   Drama   

Double  Fister  (Perrin)   Drama   

Fear  Fighter  

Crack  O'  Dawn  

Goat  Getter  


6,067 


.Feb. 


5.227 
5,117 
4,571 
4,865 
4,669 


RED  SEAL  PICTURES  CORP. 

Mother  Goose  Land  Cartoon   Jan.  24. 

Storm  (Out  of  Inkwell)   Cartoon   Mar.  21. 

Do  You  Remember   Scenic  novelty   Mar.  21., 

Animated  Hair  (Issues  R  and  UU)  Marcus  cartoon   Mar.  28. 

Film  Facts  (Issue  D)  Magazine   Mar.  28. 

Ko-Ko  the  Barber  (Out  of  Inkwell)  Cartoon  novelty   Mar.  28. 

Day  With  the  Gypsies  Screen  Gem   April  11.. 

Animated  Hair  Cartoon  F  Novelty   April  11.. 

Shakespeare    (Special)  Life  of  poet  Apr.  18. 

Film  Facts  (Issue  E)  Magazine                            Apr.  18. 

Suwanee   River  Song  Car-tune  Apr.  25. 

Hair  Cartoons  (Subject  RR)  Marcus    cartoon  Apr.  25. 

Hair  Cartoons  (Issue  O.  O.)   Marcus  cartoon   May  2. 

Big  Chief  Ko-Ko  (Out  of  Inkwell)   Fleischer  cartoon   May  2. 

River  Conway   Scenic   May  9. 

Ko-Ko  Trains  'Em  (Out  of  Inkwell)   Fleischer  cartoon  May  9. 

Hair  Cartoons  (Issue  K  K)  Marcus  cartoon   May  23. 

Marvels   of   Motion  Novelty   May  30. 

Daisy    Bell  Song  Cartoon  May  30. 

Ko-Ko  Sees  Spooks  Fleischer  cartoon   Junej  13. 

Hair  cartoons   Marcus  cartoon                     June  20. 

Ko-Ko  Celebrates  the  Fourth  Fleischer    cartoon  July  4. 

Hair  Cartoon   Marcus  cartoon  July  4. 

Evolution   Timely  novelty  (feature) .  .  July  25. 

RUSSELL  PRODUCTIONS 

Passing  of  Wolf  MacLean  (All-Star)  .....  Western  melo  Nov.  29. 

Courageous  Coward  (Jack  Meehan)   Western   Dec.  6. 

WM.  STEINER  PROD. 

Virtue's  Revolt  (Thornton)   Stage  melodrama   ....Oct.  11. 

On  Probation  (Edith  Thornton)   Drama  Dec.  1J. 

Across  the  Dead  Line   Western   

Always  Ridin'  to  Win   Western   

Hidden  Menace   •  Stunt  dr.  

Branded  a  Thief   Western   

Verdict  of  the  Desert   Western   

Valley  of  Vanishing  Men   Wettem   

Trouble  Buster  (Leo  Maloney)  Western   Feb.  21. 


1.000 
1,09» 
1,00* 

300 
1,000 
1,000 
1,000 

300 
1,000 
1,000 
1,000 

300 

300 
1.000 
1,000 
1,000 

300 
1,000 
1.000 
1,000 

300 
,  1.000 

300 
.  4.200 


4.712 

4,057 


S.17J 
S.OOf 
5,000 
5,000 
.5,000 
5,060 
4745 
4.652 
5.000 


SERING  D.  WILSON 

Wonder  Book  (Kelly color)  Series   Apr.  25. 

Thundering  Waters  (Kellycolor)  Niagara    Falls  Apr.  25. 

In  a  Cottage  Garden  Kellycolor)  Floral  subject  Apr.  25. 

Flying  Elephant  (KellycoloT)  Novelty   Apr.  25. 


625 
700 
700 
650 


PP^OJ  ECTION 


EDITED  BY  F.  H.  RICHARDSON 


Cue  Sheet  Suggestion 

Russel  Cecil,  Projectionist  Lewis  Theatre, 
Wynona,  Oklahoma,  makes  the  following 
suggestion  regarding  cue  sheets.  Looks 
"not  so  bad"  to  me.  What  do  you  think 
about  it? 

"I  read  the  story  of  Brother  Pyle — that 
was  the  name,  if  I  rightly  remember — who 
said  something  about  making  a  cue  sheet 
and  pasting  it  in  the  lid  of  the  box  contain- 
ing the  reel.  I  also  noted  your  criticism  on 
the  proposal. 

.  It  is  true,  as  you  said,  that  reels  may  not 
be,  and  in  fact  seldom  are  re-shipped  from 
the  exchange  in  the  same  box,  and  after 
reading  the  article  I  found  myself  in  a  rare 
mood.  I  was  thinking!  And  here  is  what 
my  think  works  doped  out:  Why  not  type- 
write the  cue  and  paste  it  on  the  reel  band, 

something   like   this:     Reel   No  .  Scene 

 .     Padeout  at  (Cue)  . 

Courtesy  (Projectionist's  name),  if  he  wishes 
to  add  his  name. 

This  may  easily  be  pasted  or  glued  on  the 
reel  band,  near  the  place  where  the  title  and 
number  of  the  reel  is  printed  or  stamped. 
If  it  be  a  new  wrapper,  then  it  might  be 
stamped  on.    Don't  you  think  so? 

And  now  about  the  cue.  Who  should 
make  it  out?  I  believe  exchanges,  in  event 
of  a  plan  such  as  this  being  adopted,  should 
require  their  inspectors  to  make  the  original 
cue,  and  to  change  it  at  any  time  it  may 
become  necessary.  But  I  am  sure  any  pro- 
jectionist who  has  any  reel  interest  in  his 
profession  will  be  glad  to  make  a  cue. 

I  have  used  this  plan  myself.  I  make  my 
cue  by  selecting  a  scene  or  title  at  the  proper 
distance  from  fade-out  point — about  four 
feet  is  my  idea  of  what  is  right  as  to  dis- 
tance. If  it  is  a  scene  (frame)  I  mark  a 
cross  after  "scene,"  and  then  describe  the 
scene.  If  there  is  a  fade  in  and  out  I  mark 
F.  I  and  O.  "Yes."  If  it  is  a  subtitle,  but 
no  fade,  then  I  mark  Sub  title.  F.  I  &  O. 
"No." 

I  place  my  name  at  the  bottom,  merely  to 
see  if  there  would  be  any  letters  of  com- 
mendation or  adverse  criticism.  Have  been 
thinking  of  having  a  lot  of  gummed  labels 
printed  as  I  have  described,  but  concluded 
to  wait  and  see  what  you  might  have  to  say 
about  the  plan.  1  may  also  add  that  as 
soon  as  I  get  the  cue,  I  cut  out  all  the  punch 
marks  and  other  "signal"  marks,  so  often 
placed  there  by  some  jackass  of  an  "oper- 
ator"— that  being  what  the  type  of  man  who 
thus  damages  film  proudly  (and  nightly), 
calls  himself. 

In  my  opinion  the  man  who  deserves  to  be 
known  as  a  motion  picture  projectionist  will 
not  employ  such  crude  methods  as  punch 
marks,  etc.  Some  men  say:  "Oh,  it's  too 
much  like  work  to  make  a  cue  sheet.  I 
have  not  got  time,  and  besides  I  don't  get 
any  money  for  it. 

Yes,  it  is  a  bit  of  work,  but  did  any  one 
ever  see  a  really  successful  man  in  any  line 
of  human  endeavor — any  man  who  lifted  him- 
self out  of  the  ruck  and  above  the  CROWD 
who  did  things  the  easiest  way,  regardless 
of  what  the  effect  might  be?  Possibly  you 
may  have,  but  I  have  yet  to  see  the  first  one, 
or  even  to  hear  of  one. 

Well,  so  long!  Hope  you  don't  give  my 
poor  effort  too  severe  a  criticism.  I  just 
had  to  get  it  out  of  my  system. 

The  foregoing  comes  from  a  young  man. 
I  said  his  plan  looked  good,  but  after  all  I'm 
not  so  certain.  The  possible  trouble,  as  I 
see  it,  would  be  the  mix-up  of  reel  bands 
when  they  are  amputated  in  making  1,000 
foot  reels  into  2,000  footers,  as  is  now  the 


Bluebook  School 


Question  No.  339 — Do  yc»j  consider 
it  practicable  to  reduce  and  regulate 
the  current  output  of  a  series  arc 
type  motor  generator  (when  it  is 
either  necessary  or  unnecessary  to 
burn  one  of  the  motion  picture  pro- 
jector arcs  at  the  same  time,  or  if 
one  projector  arc  is  used  for  slide  pro- 
jection, then  to  burn  both  projector 
arcs  simultaneously)  by  means  of  the 
field  rheostat?  In  this  we  will  arbi- 
trarily assume  that  the  necessary  re- 
duction in  amperage  will  be  from  75 
to  30,  and  that  the  machine  is  a  75 — 
75  ampere  capacity  one. 

Question  No.  340 — What  is  meant  by 
a  "field  coil,"  and  what  does  it  do  ? 
What  is  the  practical  effect  of  increas- 
ing current  flow  through  the  field  coil? 

Question  No.  341 — May  a  genera- 
tor have  more  than  two  poles,  or  more 
than  one  field  winding  ? 

Question  No.  342 — Suppose  you  have 
a  motor  generator  set  which  is  quite 
old.  Its  generator  commutator  has  been 
recently  turned  up  and  is  in  apparently 
excellent  condition,  yet  the  brushes 
spark  excessively  and  continually  and 
the  whole  commutator  heats  unduly. 
Where  would  you  expect  to  find  the 
trouble?  (Note:  This  is  a  "practical 
question"  submitted  by  the  editor.) 

Question  No.  343 — What  is  the  prac- 
tical effect  of  additional  poles,  over 
and  above  two,  in  a  motor  or  gen- 
erator ? 

An  apology:  I  guess  the  heat  you 
chaps  kick  about  got  me,  too.  Some 
utterly  inexcusable  repetitions  of  ques- 
tions occurred  in  the  last  two  or  three 
sets  of  questions.  I  shall  endeavor  not 
to  let  it  happen  again. 


SPECIAL 

ROLL 

TICKETS 


Your  own  special  Ticket, 
any  colors,  accurately  num- 
bered; every  roll  guaranteed. 

Coupon  Tickets  for  Prise 
Drawings;  5,000  for  J7.00. 

Prompt  shipments.  Cash 
with   the  order.     Get  the 
rsamples.     Send  diagram  for  Reserved 
Seat  Coupon  Tickets,  serial  or  dated- 
All  tickets  must  conform  to  Govern- 
ment regulation  and  bear  established 
price  of  admission  and  tax  paid. 

SPECIAL  TICKET  PRICES 

Five  Thousand   $3  .SO 

Tea  Thousand    (.00 

Fifteen  Thousand    7.00 

Twenty-five  Thousand    9.00 

Fifty    Thousand   12.50 

One  Hundred  Thousand..  .18.00 

National  Ticket  Co.      Shamokin,  Pa. 


common  practice  in  many  theatres.  When 
the  time  comes  to  separate  the  reels  again, 
Mr.  Doitthe  Easyway  is  done  with  them  and, 
being  Mr.  Doitthe  Easyway,  he  don't  care 
Adam  about  them  or  what  happens  to  the 
next  fellow  who  must  use  them,  so  instead 
of  being  careful  to  get  the  right  band  back 
on  the  right  reel  he  just  grabs  a  band, 
while  asking  an  usher  if  Lizzie  is  waiting 
down  below,  sticks  it  on,  and — God  help  the 
next  chap  who  depends  upon  the  cue. 

Now,  that  is  my  final  reaction  to  this 
scherie — which  seems  to  me,  aside  from  the 
possiUe  mix-up  described,  to  have  consid- 
erable merit. 

Personally  more  and  more  I  come  to  the 
conclusion  that  all  these  things  will  finally 
be  cleared  up  ONLY  through  the  exchanges. 
When  those  birds  come  to  the  point— and 
they  seem  to  be  slowly,  oh,  so  slowly  arriv- 
ing—where they  will  have  films  THOR- 
OUGHLY inspected,  and  all  points  in  con- 
nection witth  them  carefully  checked  up, 
handing  out  reel  FINANCIAL  PUNISH- 
MENT to  any  theatre  which  does  not  send 
back  the  films  in  the  same  condition  in 
which  they  were  shipped,  except  for  ordi- 
nary wear  and  tear  of  course,  or  the  results 
of  accident,  a  statement  of  which  must  ac- 
company the  films. 


He  Wonders 

X.  Y.  Zee,  whose  real  name  is  supplied, 
but  not  for  publication,  Los  Angeles,  says: 

I  wonder — when  exchanges  will  thoroughly 
Inspect  and  repair  every  reel  of  film  sent  out 
to  theatres? 

I  wonder — when  twenty  four  reels  will  be 
the  maximum  per  day  of  eight  hours  for  an 
exchange  film  Inspector,  Instead  of  from  sixty 
to  ninety,  as  now. 

I  wonder — when  exchanges  will  clean  and 
polish  each  reel  of  film,  each  time  It  comes  to 
the  exchange,  and  writ<s  on  each  reel  band  the 
dated  statement  of  the  exact  footage  con- 
tained on  the  reel — the  two  operations  per- 
formed at  one  time. 

I  wonder — when  exchanges  will  send  out 
with  each  show  accurate  change-over  cue 
sheets  for  every  multiple  reel  production. 

I  wonder — when  exchanges  will  take  a 
tumble  and  ship  on  2,000  foot  reels. 

I  wonder — when  exchanges  will  ship  film 
on  really  good  reels,  instead  of  the  lop-sided, 
bent,  broken  tin  poor  Imitations  of  a  reel  they 
now  use. 

I  wonder — when  producers  will  supply  ex- 
changes with  an  extra  fifty  foot  of  the  be- 
ginning and  ending  of  each  reel  of  film,  so 
that  when  the  said  ending  and  beginning  be- 
come "pretty  well  shot,"  though  In  fair  shape 
between,  the  new  stuff  can  be  put  In  and  the 
picture  thus  greatly  Improved. 

I  wonder — if  some  machine  operators  will 
ever  come  to  an  understanding  of  the  fact 
that  film  is  only  LOANED  to  them,  and  that 
some  one  else  must  use  It  when  they  have 
done  with  it,  and  suffer  for  all  the  abuse  they 
heap  upon  It. 

I  wonder — If  some  of  those  "Aw-what-th'- 
Ell's-th'-dlfference"  chaps  will  ever  get  the 
excellent  habit  of  scraping  the  emulsion 
from  titles  and  trailers  when  splicing  them 
back  on  the  films  after  having  made  1,000 
footers  Into  2,000  footers  and  vice  versa. 

I  ALSO  WONDER — what  these  same  ginks 
say  when  THEY  receive  a  show  some  other 
one  of  those  same  use-sallva-for  cement  ginks 


August  8,  1925 


MOVING   PICTURE  WORLD 


671 


have  used,  who,  having  no  patching  light  and 
glass,  took  the  one-In-four  chance  of  making 
a  splice  in  frame-and-lost. 

I  also  wonder — how  many  reams  of  paper  It 
would  take  to  enumerate  all  the  various 
things  which  should  be  but  "ain't",  but  the 
coming  of  evening  and  its  cooling  breezes 
have  brought  the  patient  out  of  his  spell,  and 
with  careful  nursing  he  should  soon  again  be 
all  right. 

Well,  maybe  most  of  your  "wonders"  are 
not  so  bad;  also  maybe  others  have  done 
the  same  job  of  wondering  some  few  thou- 
sands of  times.  Personally  I  think  it  all  pos- 
sibly may  be  all  summed  I  WONDER  when 
exhibitors  will  demand  the  same  careful  pre- 
cision in  all  things  pertaining  to  projection 
in  their  theatres  that  they  demand  in  other 
things  connected  with  their  business. 

That  extra  fifty  feet  of  film,  for  each 
reel  is,  it  seems  to  me,  most  excellent,  espe- 
cially as  to  the  last  fifty  feet  of  each  reel.  If 
when  productions  were  first  put  into  ser- 
vice, such  a  "spare"  lay  in  the  exchange 
vaults,  to  be  tacked  on  when,  as  friend  Zee 
says,  the  fifty  feet  nearest  the  end  gets  full 
of  rain,  etc.,  it  certainly  would  be  a  mighty 
darned  fine  stunt,  or  at  least  it  seems  so  to 
me.  What  do  YOU  think? 


Qray  Says 

Arthur  Gray,  Boston,  Massachusetts, 
says  : 

For  the  love  of  Mike  use  a  little  hot 
weather  discretion,  and  avoid  bunching  a 
group  of  man-size  questions  (Bluebook 
School,  he  means)  into  any  one  series.  Tou 
place  your  earnest  students  in  a  very  un- 
enviable position — half  way  between  deter- 
mination and  desperation.  They  are  tempted 
to  be  concise,  due  to  that  good  ole  heat,  but 
hesitate  to  descend  to  brevity  and  plati- 
tudes when  the  subject  seems  to  demand  or 
Warrant  extended  treatment  and  considerable 
amplification. 

Question  309  Is  the  biggest  one  question  so 
far  asked  in  the  school,  and  darn  it,  you 
knew  it,  too.  Yet  answers  to  306  and  307 
are  not  so  good  unless  the  whys  and  where- 
fores are  Included.  Question  308  in  a  very  im- 
portant one  too  (If  you  have  a  75  ampere 
high  intensity  lamp  and  are  using  a  full 
diameter  lens,  the  feature  is  dense  or  medium 
and  the  comedy  and  news  reel  mostly  thin, 
how  would  you  manage  to  overcome  the  glare 
and  a  flattening  of  the  photography  without 
reducing  the  projection  lens  diameter?  is 
question  308. — Ed.)  because  it  deals  with  a 
phase  of  modern  projection  which  has  been 
given  far  too  little  consideration  and  de- 
velopment. 

And  so  on.  What's  the  answer?  To  cram 
or  to  crib?  To  do  or  not  to  do.  That's  the 
question.  (Pardon  reference  to  Skakespeare  in 
our  department,  but  you've  got  my  angorla  in 
this  series — series  in  June  20  issue,  he  means. 
—Ed.) 

But — the  current  issue  of  the  department 
brings  forgiveness  and  excuses  all  your 
faults.  My  admiration  goes  forth  to  Brother 
Whltt — he  of  piscatorial  ability  extraor- 
dinary! There's  a  MAN  for  you!  A  true  dis- 
ciple of  Isaac  Walton.  A  man  of  the  Great 
Out  Doors!  A  true  sportsman!  The  salt  of 
earth!  One  who  gives  the  fish  a  fair  fighting 
chance,  and  then  thrills  to  the  spirit  of  fair 
competition.  He  may  go  down  to  the  sea  in 
ships,  or  down  to  a  brook  on  foot,  but  he 
knows  the  lure  of  the  whirling  reel.  His 
heart  Is  attuned  to  a  true  appreciation  of 
that  ancient  and  noble  sport  which  you, 
friend  Editor,  are  unfortunately  immune  to. 

Gosh  darn  you,  man,  I  never  could  see 
the  sport  of  sticking  a  steel  barb  into  liv- 


ing flesh  and  compelling  the  critter,  even 
though  only  a  fish,  to  pull  for  its  life  against 
that  barb.  Nope.  I  d*o*n*t  like  to  hurt  or 
to  kill  anything.  I'd  much  rather  be  hurt 
myself.  If  that  fish  had  a  hook  in  YOUR 
living  flesh,  and  it  was  which  one  of  you  gave 
in  first,  then  I  might  possibly  see  the  "sport- 
ing or  a  fair  fighting  chance."  Sometime  you 
catch  a  live  fish,  tie  your  fishline  to  it,  stick 
the  hook  in  YOUR  mouth,  throw  him  in  the 
water  and  let  the  fish  have  some  sport 
playing  YOU.  Gosh ! 

There,  I've  disgraced  myself  before  all  of 
you  bad  blamed  fishermen.  Well,  g'wan  and 
fish,  darn  you.  Not  me. 

As  to  the  other — well,  Gray,  I  realize  there 
is  a  lot  in  what  you  say  about  spreading 
things  around,  but  it  is  not  always  so  easy. 
As  it  is  I  haven't  been  to  a  show  in  weeks. 
Just  simply  have  not  had  time.  I'm  doing 
a  big  job  this  summer.  You'll  understand 
when  you  come  here — as  you  have  said 
you  would,  and  I'm  looking  for  you. 

However,  as  to  space  in  the  department, 
I  don't  care  so  much  how  long  the  answers 
to  questions  are  now.  Correspondence  is  al- 
ways comparatively  light  in  summer,  so  I  can 
use  more  space  for  the  "School."  I  will, 
however,  try  not  to  bunch  so  many  really 
big  questions  together  in  future. 


WELDED  WIRE 
REELS 


For  Sal*  by 

Howells  Cine  Equipment  Co., 

740  ilk  An..  N<»  Ttrk 


You  want  Phelco!  " 
Charles  W.  Phellis 
&  Company 

Incorporated 
130  West  42nd  Street 
New  York 


WHY  PAY  MORE? 

Roll  Tickets 

Your  Own  Special  Wording 

100,000  for  $15.50 

10,000  for  $4.50,  20,000  for  $7-50 
50,000  for  $10.00 

Standard  Rolls  of  2.000 

KEYSTONE  TICKET  CO. 

DeptW.  SHAMOKIN,  PA. 

The  Union  Label  if  you  want  it 


Have  been  printing  Roll  Tickets  (or 
10  years  and  no  better  can  be  had  at  any  price. 


Which  Is  Which? 

From  W.  C.  Budge,  Springfield  Gardens, 
Long  Island,  comes  the  following  letter.  (Mr. 
Budge  was  a  musician  prior  to  becoming  a 
motion  picture  projectionist. 

A  short  time  ago  you  had  an  editorial  in 
the  department  in  which  you  made  the  asser- 
tion that  the  musician,  or  to  put  it  exactly 
correct,  the  music  could  be  dispensed  with, 
and  no  great  inconvenience  would  be  exper- 
ienced. 

This  statement  set  me  thinking.  I  hope  you 
will  read,  not  one  but  many  times,  page  954, 
June  27th  issue  of  the  Moving  Picture  World. 
As  I  have  been  a  part  of  the  "game"  in  a  seat 
immediately  under  the  screen  in  a  place  be- 
side the  motion  picture  projector,  I  am  able  to 
see  BOTH  sides  of  such  a  question  as  this. 

My  three  years  beside  the  projector  have 
taught  me  that  very  much  of  the  junk  I  pro- 
ject might  well  be  dispensed  with,  and  the 
audience  be  better  entertained  by  having  the 
orchestra  play;  also  the  manager  would  save 
money  on  his  current  bills  by  pursuing  this 
course. 

Music  Immortal 

A  great  deal  of  music  is  immortal.  Can 
you  name  me  just  one  silent  drama  that  the 
public  will  care  to  see  over  again?  When  I 
traveled  with  the  "Birth  of  a  Nation,"  many 
of  the  audience  spoke  of  the  music,  instead 
of  the  picture.  Many  persons  in  the  audi- 
ence will  close  their  eyes  and  let  the  music 
thrill  them. 

The  day  will  come  when  the  wise  director 
will  use  the  orchestra  to  direct  his  ideas, 
Instead  of  the  actors.  When  such  a  director 
comes,  he  will  be  a  genius,  and  that  is  what 
the  silent  drama  needs  very  badly  today. 

God  pity  the  projectionist  who  has  an  ar- 
tistic temperament  when  he  has  to  watch 
the  screen  upon  which  so  much  pure  JUNK  Is 
being  shown. 

Musical   Taste  Acquired 

Just  such  a  letter  as  I  would  expect  from 
a  real  musician.  It  is  characteristic  of  the 
musician — the  true  musician — that  to  him 
music  is  the  alpha  and  omega  of  everything. 
It  actually  thrills  him.  He  or  she  can  sit 
and  listen,  with  keenest  enjoyment,  for  liter- 
ally hours,  to  an  aria  which  would  merely 
bore  four  out  of  every  five  who  listened 
to  it.  In  proof  of  the  fact,  that,  while  I 
concede  that  there  is  a  goodly  sprinkling 
of  music  lovers  in  most  any  average  audi- 
ence, the  average  person  don't  care  for  it, 
I  have  sat  in  the  audience  at  a  grand  opera 
and  watched  the  "Golden  Horseshoe"  box 
occupants  closely.  Four  out  of  five  did  not 
listen  to  the  opera  at  all.  They  conversed, 
and  did  other  things,  merely  glancing  at  the 
stage  occasionally  and  applauding  at  the 
places  where  the  audience  in  general  ap- 
plauded. 

What  they  in  the  boxes  were  doing  I  think 
we  may  assume  the  audience  in  general 
would  have  done,  had  there  been  oppor- 
tunity. To  me,  for  instance,  while  I  respect 
the  musician,  and  dearly  love  soft,  dreamy 
music,  or  a  softly  sung  ballad,  the  average 
orchestra  is  nothing  less  than  a  (deleted) 
bore.  I'm  glad  when  it  gets  through  and 
shuts  up,  or  the  picture  comes  on. 

You  say  much  of  the  stuff  you  project 
is  pure  junk.  Well,  yes  and  no.  A  lot  of  it 
is,  but  a  silent  drama  does  not  have  to  be 
immortal  to  supply  good  amusement,  and  I, 
for  one,  often  look  at  a  photoplay,  and  am 
well  entertained,  while  I  would  not  care  to 
see  it  again.  The  same  is  true  of  very  many, 
I  think. 

You  say  much  music  is  immortal.  Truel 
Also  much  music  is  very  much  worse  than 
junk,  or  so  I  think. 

You  ask  if  I  can  name  any  silent  drama 
(Continued  on  page  674) 


TYPHOON  POOLING  QYSTEM 

I     TYPHOON  FAN  CO.  345 W.39'"ST.        •»*    NEW  YORK 


672 


MOVIftG    PICTURE  WORLD 


Aufcast  8,  1925 


POWERLITE 


This  company  has  long  been  fully  aware  of  the 
value  of  the  reflector  lamp  but  did  not  feel  justified  in 
placing  one  on  the  market  until  a  lamp  of  this  type 
could  be  offered  to  the  motion  picture  industry  which 
would  fully  five  up  to  the  reputation  we  have  estab- 
lished for  Power's  Projectors  and  Power's  Products. 
In  offering  Powerlite  we  feel  that  a  reflector  lamp  has 
finally  been  produced  which  overcomes  the  serious  de- 
fects of  the  earlier  lamps  and  in  addition  has  a  number 
of  important  improvements  and  patented  features 
which  will  win  the  strong  approval  of  exhibitors,  man- 
agers and  projectionists. 

Control  apparatus  is  very  neat  and  compact  and  is 
attached  inside  the  lamphouse,  thus  eliminating  the 
necessity  for  extra  shafts,  gears  and  control  handles. 
Constructed  so  that  perfect  control  of  the  arc  is  se- 
cured and  carbons  fed  intermittently  and  automatical- 
ly upon  an  infinitesimal  rise  of  voltage  brought  about 
by  the  burning  of  the  carbons.  Control  apparatus  is 
thoroughly  protected  and  it  is  impossible  for  the  cur- 
rent to  reach  the  motor  until  the  arc  is  struck  regard- 
less of  whether  the  line  switch  is  open  or  closed.  This 
permits  the  control  motor  to  be  wound  for  proper  arc 
voltage  and  to  operate  positively  at  full  voltage  as  soon 
as  it  is  brought  into  the  circuit.  The  control  mechan- 
ism forms  part  of  the  lamp  itself  and  only  the  neces- 
sary controls  project  from  the  rear  of  the  lamphouse. 


The  method  of  inserting  carbons  will  be  found  a 
real  convenience  to  the  projectionist.  It  is  merely 
necessary  to  press  a  lever,  insert  carbons  into  the  car- 
bon holders  FROM  THE  SIDE  and  release  the  lever. 
The  carbons  are  then  locked  into  position  ready  for 
operation  without  the  use  of  tools.  Vertical  adjust- 
ment of  the  negative  carbon  and  lateral  adjustment 
of  the  positive  carbon  have  been  provided  for  in  a 
manner  which  will  be  found  very  satisfactory  to  the 
projectionist  and  Powerlite  also  permits  an  exception- 
ally long  carbon  trim.  An  improved  friction  device  i 
allows  the  arc  to  be  struck  and  fed  without  unlocking 
it  from  the  motor  feed  system. 

Special  attention  has  been  given  to  the  design  and 
construction  of  the  mirror  which  has  been  made  ac- 
cording to  our  own  specifications.  Improved  insulated 
mirror  supports  and  latch  allow  the  mirror  to  be 
readily  removed  for  cleaning.  A  radical  departure 
and  a  great  improvement  in  lamphouse  construction 
has  been  made  in  Powerlite  by  having  the  door  slide 
quickly  and  easily  into  the  top  of  the  lamphouse.  This 
action  is  similar  to  that  of  the  door  in  a  sectional  book- 
case and  leaves  the  interior  clear  and  accessible  for 
the  projectionist's  manipulation.  The  lamp  slides 
easily  into  or  out  of  the  lamphouse  and  this  will  be 
found  extremely  convenient  when  cleaning  or  making  ! 
replacements. 


Powerlite  can  be  attached  in  about  five  minutes  to  Power's,  Simplex  or  Motiograph 
and  no  lining-up  or  similar  adjustments  are  required. 


LAMP  PARTLY  OUT  OF  LAMPHOUSE 
WITH  DOOR  HALF  OPEN 


DOOR  SLIDES  EASILY  INTO 
TOP  OF  LAMPHOUSE 


NICHOLAS  POWER  COMPANY 

N  i  n  ety  Colo  St.  New  Yowb  .  N.Y. 


■August  8.  1925 


MOVING   PICTURE  WORLD 


673 


EFLECTOR  LAMP 


iOWING  POWERLITE  REFLECTOR  LAMP  READY  FOR  OPERATION 


POWERLITE  REFLECTOR 
LAMP 

Lamphouse 

Powerlite  lamphouse  is  of 
ample  capacity  and  this  is 
extremely  important  as  the 
reflector  lamp  requires  a  cer- 
tain minimum  space  in  order 
to  secure  the  most  efficient 
results. 

Stereopticon  attachment 
may  be  easily  swung  into 
position  for  projecting  slides, 
operating  in  a  manner  similar 
to  that  of  the  ordinary  arc 
lamp. 

Entire  lamphouse  is  fin- 
ished in  black  crystallized 
lacquer  and  makes  a  very 
attractive  appearance. 


ECONOMIES 


Practical  tests  and  actual  use  in  thousands  of  thea- 
•es  have  definitely  shown  the  tremendous  economies 
ifected  by  the  use  of  the  reflector  arc  lamp.  The  fig- 
res  given  on  this  page  may  therefore  be  accepted 
tithout  doubt  or  hesitancy,  and  investigation^  will 
illy  substantiate  all  statements  made. 

Powerlite  Reflector  Lamp  using  approximately  20 
mperes  actually  delivers  more  light  and  of  a  better 
uality  than  the  ordinary  arc  lamp  using  75  to  80 
tnperes  direct  current.  This  means  that  an  immedi- 
te  saving  is  effected  of  75%  in  current  consumption 
one  in  addition  to  the  superior  results  obtained  upon 
le  screen.  A  house  using  75  ampere  arcs  (ignoring 
itirely  the  fact  that  two  of  them  are  burnt  for  a  por- 
on  of  the  day  and  taking  only  one  into  consideration) 
lying  for  current  at  the  rate  of  5c  per  kilowatt  and 
inning  ten  hours  a  day  for  one  year,  by  using  Pow- 
'lite  Reflector  Lamp  will  effect  a  saving  of  over 
1,000  in  current. 

A  large  saving  is  also  effected  in  carbons  as  the 
rdinary  D.  C.  arc  using  from  70  to  80  amperes  re- 
nires  7/8  x  12  positive  carbons  and  7/16  x  6  negative 
irbons.  At  least  two  negative  carbons  will  be  used 
»r  each  positive  carbon  consumed.  Using  1,000  posi- 
ve  carbons  per  year  at  $161.00  per  thousand  and 
000  negative  carbons  at  $72.00  per  thousand,  the 
nount  paid  for  carbons  during  the  year  would  be 


approximately  $305.00.  As  against  this  1,000  sets  of 
carbons  for  the  reflecting  arc  will  cost  at  the  most  $85 
and  only  one  negative  is  necessary  for  each  positive 
consumed.  Figuring  that  only  1,000  sets  of  carbons 
are  used  per  year  (and  this  estimate  is  fairly  conserv- 
ative) the  carbon  saving  with  Powerlite  would  be 
$220.00 — a  saving  of  approximately  70%. 

The  method  of  carbon  support  in  the  Powerlite 
permits  the  stubs  to  be  burned  extremely  short  and 
this  of  course  prevents  unnecessary  waste.  Other  econ- 
omies are  also  effected  through  the  elimination  of 
condenser  breakage  and  on  such  items  as  carbon  hold- 
er replacements. 

Powerlite  Reflector  Lamp  will  also  be  found  more 
reliable  than  the  ordinary  reflector  lamp  and  its  sim- 
plicity and  convenience  will  make  a  strong  appeal  to 
the  projectionist. 

The  economies  secured  through  the  use  of  Power- 
lite seem  so  extraordinary  and  the  figures  are  so  start- 
ling it  may  be  difficult  at  first  to  believe  they  are  not 
exaggerated.  Making  reasonable  allowances  for  the 
size  of  the  house,  the  number  of  hours  the  projectors 
are  operated  and  other  conditions  of  a  similar  na- 
ture, the  figures  will  be  found  approximately  correct 
but  we  will  be  very  glad  to  furnish  further  detailed 
information  based  upon  the  current  consumed  in  any 
particular  theatre. 


m  NICHOLAS  P0WKR  COMPANY 


Nikpty  GoldSt.  New Youk.N.Y. 


674 


MOVING    PICTURE  WORLD 


August  8,  192S 


(Continued  from  page  671) 

that  the  public  would  care  to  see  over  again. 

Yes,  several  silent  dramas  have  been  re- 
produced because  the  public  asked  for  their 
reproduction.  There  is,  I  am  told,  right  now, 
a  demand  for  the  reproduction  of  "Where  is 
My  Wandering  Boy  Tonight"  and  "Fair  and 
Warmer."  I  saw  "Fair  and  Warmer"  three 
times  when  it  was  running,  and  I'd  like 
darned  well  to  see  it  again.  I  would  go  to 
see  "Where  is  My  Wandering  Boy  Tonight" 
again,  or  any  one  of  a  good  many  others  I 
could  name,  were  they  reproduced  and  as 
good  as  they  were  originally. 

Padding 

However,  I  grant  you  that  there  is  much 
JUNK,  but  as  a  general  proposition  I  think 
the  GREAT  BULK  OF  "JUNK"  CONSISTS 
IN  PADDING.  A  director  has  a  good  or  an 
excellent  five  reel  story.  But  he  MUST  make 
six  or  seven,  or  maybe  eight  reels.  He  intro- 
duces cow-eye  poses,  close-ups  and  a  lot  of 
stuff  which  all  but  entirely  ruins  what  would 
have  been  a  corking  good  play,  had  it  been 
kept  down  to  its  legitimate  length. 

TO  MY  WAY  OF  THINKING  FOOTAGE 
PADDING  IS  ONE  OF  THE  BIG 
CURSES  OF  THE  MOTION  PICTURE  IN- 
DUSTRY OF  TODAY.  I  have  watched  the 
cow-eyed  "hero"  pose  and  pose  and  pose 
and  pose,  until  I  could  cheerfully  throw  a 
brick  at  the  screen.  And  the  female  cow- 
eye  does  exactly  the  same  thing.  AND  a 
scene  which  ought  to  consume  fifty  feet,  is 
STRETCHED,  by  peurile  and  sometimes 
idiotic  nonsensical  action,  until  the  fifty  be- 
comes two  hundred  and  fifty  or  maybe  even 
five  hundred. 

I  do  NOT  hold  the  music  to  be  non  essen- 
tial. Not  at  all.  What  I  said,  or  what  I  in- 
tended to  say,  was  that  as  between  the  two, 
the  picture  is  THE  thing  the  audience  pays 
to  see,  and  is  therefore  the  more  important 
of  the  two.  Also  the  AVERAGE  theatre  has 
an  orchestra  which  could  stand  some  con- 
siderable fixing.  It  is  NOT  a  thing  of  un- 
adulterated joy  or  harmonious  harmony.  In 
a  theatre  such  as  the  Capitol,  New  York 
City,  the  orchestra  of  nearly  seventy  pieces 
does  play  a  large  part  in  the  entertainment. 
No  doubt  of  it,  but  just  the  same  I'll  bet 
dollars  to  boiled  no  good  onions,  that  if  the 
pictures  were  eliminated  from  the  Capitol 
program  and  the  music  retained,  the  falling 
off  in  attendance  would  be  at  least  twice  as 
great  as  it  would  were  the  picture  continued 
and  the  music  dispensed  with.  It  would,  how- 
ever, be  worse  than  foolish  to  dispense  with 
either.  I  have  seen,  right  here  in  New  York 
City,  a  little  theatre  operating  on  the  second 
floor,  without  even  a  piano  most  of  the 
time,  and  doing  capacity  business  week  in 
and  week  out.  Try  and  do  that  with  music 
alone. 

Picture    Main  Thing 

And  now  what  is  the  gist  of  all  this? 
Why  just  this.  I  have  objected  to  the  or- 
chestra leader  being  given  the  power  or 
authority  to  direct  projection  speed  at  will, 
so  that  it  will  synchronize  with  what  he 
conceived  to  be  the  best  speed  for  the  music. 
I  hold  the  picture  to  be  the  main  thing,  and 
that  the  music  should  be  the  thing  to  suffer 
from  over  or  under  speed,  if  either  must 
suffer. 

Granting  that  the  picture  may  be  junk — 
and  a  goodly  percentage  of  the  music  as 
rendered  by  the  average  theatre  orchestra  is 
JUNK,  too— still  it  is  the  thing  that  has 
brought  the  main  part  of  the  audience  to 
the  theatre. 


I  know  your  viewpoint,  and  can  sym- 
pathize with  you,  Brother  Budge.  I  have 
no  doubt  but  that  you  were  a  good  musician. 
You  seem  starting  out  to  be  a  good  pro- 
jectionist. I  can  sympathize  with  your  view- 
point, but  cannot  agree  with  your  con- 
clusions. 

Oh  yes,  by  the  way.  When  you  traveled 
with  "The  Birth  of  a  Nation"  I  think  you 
were  a  musician.  Naturally  you  heard  the 
comments  favorable  to  the  music.  A  music 
lover  will  seek  out  a  musician  and  tell  him 
of  his  enjoyment.  Did  you  ever  hear  of  a 
picture  fan  seeking  out  the  projectionist  and 
telling  HIM  of  his  enjoyment?  You  did  NOT. 


Joining  the  Union 

From  a  certain  mid-west  city  comes  the 
following: 

Have  been  keeping  up  with  the  Bluebook 
School,  though  I  have  not  tried  to  send  in 
answers.  If  you  publish  this,  kindly  withhold 
my  name  and  location  for  certain  personal 

reasons. 

I  want  to  know  how  to  get  into  the  union. 
I  known  I  am  not  yet  qualified,  but  am  go- 
ing to  keep  on  studying  and  trying  to  per- 
fect myself.  Is  there  any  certain  age  you 
must  be  before  becoming  a  member  of  the 
union?  To  what  union  should  I  apply  when 
the  time  comes? 

Well,  that's  that,  and  now  I  will  tell  you 
something  of  myself.  My  father  owns  the 
Rivoli  Theatre  here,  and  I  manage  it,  which 
means  that  I  am  everything  from  bill  poster 
to  projectionist — at  least  I  am  trying  to  be 
the  latter,  though  perhaps  "operator"  would 
fit  better  for  a  while  yet. 

Simplex  Projectors 

We  have  a  couple  of  Simplex  projectors, 
which  "buzz"  fairly  well,  considering  their 
age  and  consequent  infirmities.  But  friend 
Pather-boss  is  figuring  on  putting  in  an  en- 
tire new  "pitcher  show."  If  he  does  I  will 
have  all  new  equipment,  which  I  certainly 
will  be  mighty  proud  of. 

I  have  one  of  your  Third  edition  books,  and 
intend  soon  to  have  one  of  the  latest  Blue- 
books. 

Many  Want  to  Know 

You  suggested  that  I  answer  by  mail,  but 
the  number  of  similar  inquiries  received  of 
late,  asking  how  to  join  the  union,  makes 
your  letter  of  use  in  the  department,  because 
they  show  it  is  time  to  again  explain  that 
matter. 

In  the  first  place,  you  are  within  the  juris- 
diction of  a  union  but  a  comparatively  short 
distance  to  the  south.  Inasmuch  as  I  have 
concealed  your  name  and  location,  I  will 
transmit  the  location  of  the  union  and  name 
of  its  Secretary  to  you  by  mail. 

Men  working  as  motion  picture  projec- 
tionists in  a  place  where  there  is  no  union 
of  the  I.  A.  T.  S.  E.  &  M.  P.  M.  O.  OF  THE 


ROLL — Mach  ine — Coupon 

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TRIMOUNT  PRESS 

LARGE8T    AMUSEMENT    TICKET  PRINTERS 
IN    NEW    ENGLAND    FOR    17  YEARS 

119  ALBANY  ST,  BOSTON,  MASS. 


U.  S.  &  C.  are  working  within  the  jurisdic- 
tion of  the  local  union  which  is  nearest  to- 
them  in  point  of  miles. 

Local  unions  have  almost  absolute  "local 
atonomy,"  and  I  think  that  includes  the  mat- 
ter of  age.  In  other  words  a  local  can  set  a 
minimum  age  limit,  though  some  of  them  do- 
not.  Also  some  of  them  do.  At  least  that  is 
my  recollection  of  the  matter. 

A  local  union  may  accept  you  or  may  not, 
with  or  without  just  reason,  or  without  giv- 
ing any  reason  at  all.  Many  locals  are  re- 
luctant to  admit  small  town  men  working 
within  their  jurisdiction  because  they  fear 
the  man,  if  admitted,  will  seek  employment 
in  the  city,  which  he  will  then  have  the  right 
to  do,  and  thus  further  crowd  what  is  pos- 
sibly an  already  overcrowded  field.  On  the 
face  of  it  a  union  ought  to  admit  any  man 
working  within  its  jurisdiction  who  can  prove 
himself  to  be  eligible  in  the  matter  of  char- 
acter and  ability  as  a  motion  picture  pro- 
jectionist. However,  in  practice  this  operates 
to  set  up  a  possible  very  bad  condition,  for 
the  reason  stated,  hence  locals  are  not  to 
be  too  much  blamed  for  slowness  in  admit- 
ting small  town  men.  I  think  it  is  not  im- 
possible that  this  might  be  handled  by  a 
carefully  worked  out  plan  that  the  competent 
small  town  man  be  admitted,  with  a  proviso 
that  he  have  the  first  opening,  in  his  turn, 
in  the  city,  new  members  to  take  the  small 
town  jobs  and  transfer  members  the  same. 
Oh  yes,  I  hear  you  chaps  poo  pooing  such  a 
crazy  proposal,  BUT  anyhow  suppose  you 
give  it  a  bit  of  careful  consideration.  It  also 
is  a  bit  "crazy"  to  refuse  membership  to 
competent  men  working  within  your  juris- 
diction also,  is  it  not? 

I  don't  mean  the  exact  plan  I  have  out- 
lined could  be  used,  but  possibly  something 
somewhat  along  those  lines  might  be  found 
available,  and  certainly  the  competent  small 
town  man  who  is  working  within  the  juris- 
diction of  a  local,  which  same  local  claims 
absolute  jurisdiction  over  the  territory,  has  a 
RIGHT  to  some  consideration. 

Condition* 

In  order  to  join  the  union  you  must  (A) 
have  been  working  as  a  motion  picture  pro- 
jectionist within  the  jurisdiction  of  the  local 
you  apply  to  for  a  period  of  at  least  six 
months.  You  must  make  application  to  the 
union  in  accordance  with  its  by  laws,  which 
same  vary  in  different  places.  You  must  pay 
the  sum  demanded,  and  stand  the  examina- 
tion given  to  you  by  the  local  examining 
board,  which  same  way  be  a  very  competent 
examination  and  may  be  one  which  would 
make  a  cow  of  ordinary  intelligence  smile 
with  derision. 

One  thing  is  flat,  however,  and  that  is  that 
so  long  as  you  work  as  "Manager,"  you  will 
NOT  be  admitted.  I'm  not  criticising  the 
"manager-projectionist"  stunt,  mind  you.  It 
is  the  necessary  thing  in  many  small  towns 
where  the  possible  patronage  will  not  admit 
of  the  employment  of  both,  but  you  will 
readily  see  that  a  labor  union  could  not  very 
well  admit  either  a  manager,  or  a  man  hold- 
ing down  two  jobs. 

If  I  were  you,  when  you  get  ready  to  join 
and  think  you  are  eligible,  I  would  make  a 
trip  up  to  the  city,  find  the  president  of  the 
local  which  you  may  do  by  inquiring  of  the 
projectionist  of  any  theatre  there),  and  have 
a  talk  with  him.  In  that  way,  at  no  excess  of 
cost,  as  you  are  not  far  away,  you  will  get 
first  hand  information,  and  can  make  appli- 
cation right  then  and  there,  if  he  is  willing 
to  take  it  and  thinks  you  eligible. 


August  8,  1925 


MOVING   PICTURE  WORLD 


675 


American  Seating  Company 

CHICAGO 

Ojjices  in  All  Principal  Cities 
Installation  Everywhere 


676  MOVING    PICTURE    WORLD  August  8,  1925 

Bluebook  School — Answers  311  to  315 


S.  Glauber,  Brooklyn,  New  York,  had  a 
correct  answer  to  all  the  last  set  of  ques- 
tions. They  either  came  too  late  or  were 
mislaid — I  don't  know  which. 

Question  No.  311 — Suppose  you  took  charge 
of  a  new  installation,  or  an  old  one  for  that 
matter,  and  suspected  the  projection  room 
leads  were  too  small.  How  would  you  pro- 
ceed to  calculate  the  voltage  drop  in  the  cir- 
cuit, and  what  voltage  drop  would  you  con- 
sider as  being  permissible? 

I  don't  know  whether  this  one  floored  a 
lot  of  you,  or  whether  you  just  couldn't  get 
up  steam  enough,  notwithstanding  the  heat, 
to  answer.  Anyhow  only  John  Griffiths,  Jr., 
Ansonia,  Connecticut ;  F.  H.  Moore,  Taun- 
ton, Massachusetts;  C.  H.  Hanover,  Burling- 
ton, Iowa;  Arthur  H.  Gray,  Boston,  Massa- 
chusetts; G.  L.  Doe,  Chicago,  Illinois,  and  T. 
R.  Guimond,  Mobile,  Alabama,  came  any- 
where near  replying  correctly,  and  only  one, 
Gray,  gave  a  thoroughly  comprehensive  an- 
swer. Again  I  must  remark  upon  Gray's 
reply  as  remarkable  in  its  completeness. 
Gray  told  me  last  week  that  what  he  doesn't 
know  he  hunts  up,  often  having  much  labor 
in  finding  the  required  information.  He  said 
to  me :  "Rich,  the  man  who  follows  this 
school  as  he  should,  and  says  he  is  not 
helped,  either  is  a  fool  or  a  liar."  In 
which  I  hold  him  to  be  absolutely  right. 
No  man  can  possibly  read  such  replies  to 
questions  as  what  follows  without  learning, 
ALWAYS  PROVIDED  HE  READS  THE 
REPLY  UNDERSTANDINGLY.  Merely 
to  read  hastily,  and  without  study,  is  next  to 
useless.  But  after  all,  the  man  who  gets  the 
really  big  benefit  is  the  one  who  does  as 
Gray  does,  and  DIGS  UP  THE  INFORMA- 
TION NECESSARY  TO  THE  ANSWER 
HIMSELF.   Gray  says: 

When,  as  In  this  case,  we  speak  of  the 
wires  of  a  circuit  being  too  small,  we  mean 
that  they  are  not  capable  of  carrying  the 
amount  or  volume  of  current  they  are  or  may 
be  called  upon  to  carry,  without  causing  an 
unnecessary  and  undesirable  consumption  of 
electric  energy — unnecessary  because  such 
consumption  may  be  reduced  to  almost  any 
desired  degree  by  Installing  larger  con- 
ductors— the  exact  effect  in  reduction  of  loss 
being  predetermined  by  calculation  through 
the  use  of  carefully  worked  out  available 
formulae  contained  in  the  "Bluebook,"  or  In 
any  standard  book  treating  of  electric  wir- 
ing. 

The  voltage  drop  across  a  circuit,  or  across 
any  part  thereof,  is  dependent  upon  the 
strength  or  volume  of  current  flow  as 
measured  in  amperes,  and  the  resistance  of 
the  circuit  up  to  the  point  at  which  the 
measurement  is  made.  This  resistance  is  cal- 
culated by  applying  Ohm's  law  in  one  of  Its 
forms,  viz:  E  equals  I  X  R,  in  which  I  rep- 
resents the  amperes  flowing,  or  which  it  is 
proposed  to  cause  to  flow  over  the  circuit,  E 
the  electromotive  force,  or  voltage,  and  R 
the  resistance  of  the  circuit,  in  ohms. 

Knowing  the  number  of  amperes  and  the 
resistance  of  the  circuit,  in  ohms,  we  may 
calculate  the  voltage  drop,  or  put  in  another 
way,  we  may  calculate  the  number  of  volts 
of  electric  energy  which  will  be  consumed 
in  forcing  the  current  against  the  resistance 
— in  this  case  the  resistance  of  the  circuit 
wires  or  conductors. 

The  resistance  of  the  conductors  depends 
upon  (A)  the  conducting  characteristics  of 
the  kind  of  metal  from  which  the  wires  are 
made — see  Table  No.  2,  page  72  and  page  65 
of  the  Bluebook,  (B)  its  temperature,  (C) 
the  area  of  cross  section  of  the  conductors, 
and  (D)  the  length  of  the  conductors. 

The  first  two  factors  named  (kind  of  metal 
and  temperature)  are  often  termed  the 
"specific  resistance  of  the  metal"  and  the  ap- 
plication of  this  unit  to  resistance  calcula- 
tions takes  the  form  of  the  so-called  "mil- 
foot  standard"  of  resistance — see  page  73  of 
Bluebook.     It   is  based  upon   the  resistance 


of  a  certain  kind  of  wire  (Commercial  cop- 
per.— Ed.)  at  a  given  temperature,  the  said 
wire  being  one  mil  in  diameter  and  one  foot 
long. 

Knowing  the  resistance  of  a  mil-foot  of 
wire  at  a  stated  temperature,  in  order  to 
ascertain  the  resistance  of  a  wire  or 
conductor  made  from  the  same  metal 
(all  copper  wires  are  made  from  "commercial 
copper"  of  a  fixed  standard  of  fineness,  the 
same  as  the  mil-foot  resistance  is  calculated 
from. — Ed.)  we  have  but  to  know  its  length 
and  cross  section  area  in  order  to  make  ac- 
curate calculations.  We  have  but  to  multiply 
the  resistance  of  the  mil-foot  by  the  total 
length  of  the  wire,  which  would  be  twice 
the  one-way  length  of  the  circuit,  and  divide 
that  result  by  the  area  of  cross  section  of  the 
wire  expressed  in  circular  mils,  which  gives 
us.  as  a  result,  the  total  resistance  of  the 
circuit  wires,  in  ohms.  Having  this  we  have 
but  to  multiply  the  resistance  in  ohms  by 
the  current  flow,  in  amperes,  to  ascertain  the 
voltage  drop  of  the  circuit. 

For  example:  The  projection  room  leads  in 
question  have,  we  will  assume,  a  one-way 
length  of  fifty  feet.  The  maximum  current 
flow  through  the  circuit  is  sixty  amperes. 
The  wires  are  No.  4. 

Turning  to  table  No.  1,  page  70  of  the 
Bluebook,  we  find  No.  4  wires  have  an  area 
of  cross  section  of  41,740  circular  mils. 

The  mil-foot  standard  of  resistance  for 
commercial  copper  (page  73  Bluebook)  is  10.5 
ohms.  What  then  is  the  voltage  drop  in  this 
fifty  foot  circuit,  which  contains  100  feet  of 
wire? 

K  X  I  X  L> 

Using  the  formula  E  equals   , 

01 

in  which  E  represents  voltage  drop,  K  the 
mil-foot  standard  of  resistance,  in  ohms 
(10.5),  L  the  length  of  the  wire  in  feet  (100) 
and  d2  the  square  of  the  diameter  of  the 
wire  (its  cross  section  in  cm.)  we  have  the 
whole  question  stated.  Substituting  figures 
10.5  X  60  X  100 

for  letters  we  have  E  equals  , 

41,740 

which  gives  us,  as  a  final  result,  1.27  as  the 
voltage  drop. 

(Note:  Gray  evidently  struck  the  wrong 
typewriter  key.  as  he  gave  it  as  41,742,  in- 
stead of  41,740  as  in  the  Bluebook  table.  I 
mention  this  because  I  corrected  it  in  the 
formula,  and  it  might  possibly  make  a  slight 
difference  in  the  final  result,  though  it  would 
be  very  small.) 

If  we  now  multiply  1.27,  the  voltage  drop, 
by  sixty,  the  flow  In  amperes,  we  get  76.2 
as  a  result,  which  is  the  number  of  watts  of 
electric  energy  lost  through  resistance  of  the 
circuit  wires  themselves.  This  energy  is  reg- 
istered on  the  meter,  and  must  be  paid  for, 
and  now  I  suppose  I  am  in  for  an  argument, 
because  I  shall  make  the  statement  that  we 
also  pay  for  the  energy  consumed  In  all  other 
parts  of  the  circuit  as  well,  though  the  ques- 
tion deals  with  the  projection  room  feeders 
only,  and  that  is  what  we  are  considering. 

The  operation  of  a  projection  arc  requires 
a  certain  amount  of  resistance  other  than 
that  inherent  in  the  arc  itself,  hence  it  re- 
quires a  greater  potential  drop  across  the 
Input  terminals  than  actually  occurs  across 
the  arc. 

It  makes  no  difference,  or  so  It  seems  to 
me,  either  in  the  operation  cost  or  the  per- 
formance of  the  arc  itself,  whether  this  drop 
occurs  across  a  rheostat,  or  Is  distributed,  in 
part  at  least,  along  the  circuit  wires.  In 
this  I  of  course  assume  that  none  of  this 
resistance  occurs  because  of  loose  or  cor- 
roded connections,  which  would  tend  to  In- 
troduce irregularities  in  current  flow,  or  be- 
cause the  wire  carrying  the  current  is  work- 
ing above  permissible  carrying  capacity, 
which  would  tend  to  introduce  a  potential 
fire  hazzard  and  to  injure  the  insulation  of 
the  wires. 

Just  as  long  as  the  wires  carrying  the  cur- 
rent are  not  overloaded — are  not  carrying 
more  than  the  current  permitted  by  the  Na- 
tional Board  of  Fire  Underwriters — there  is, 
in  my  opinion,  only  two  limiting  conditions 
to  "permissible  voltage  drop"  as  applies  to 
the  projection  room  feeders,  and  those  are 
(A)  in  cases  where  the  voltage  drop  affects 
the  operation  of  a  motor  or  motors — the  tol- 
erance here  may  be  from  5  to  10  or  12  volts 
— and  (R)  where  the  combined  drop  in  the 
leads  and  across  the  minimum  rheostat  re- 


sistance prevents  the  desired  volume  of  cur- 
rent from  flowing  through  the  arc  or  arcs. 

Come  on,  men  !  Y'  going  to  let  Gray  get 
away  with  this  sort  of  thing  without  giving 
him-  a  run  for  his  money?  There  are  good 
men  in  this  "school."  If  Gray  can  dig  up 
such  an  answer  as  this,  what  sort  of  excuse 
are  you  chaps  who  have  equal  capabilities 
but  who  crawl  back  into  some  ice  house  and 
go  to  sleep?  And  what  have  you  thousands 
who  do  just  exactly  nothing  at  all  got  t'  say, 
Huh?  Do  you  mean  to  tell  me  that  the 
relatively  few  actively  enrolled  in  the  Blue- 
book  "School"  are  the  only  capable  men  in 
this  country  and  Canada — the  only  ones  with 
ability  and  energy  enough  to  get  in  on  such 
a  thing  as  this? 

No,  I  shall  not  argue  with  you  on  the 
point  you  have  raised,  Brother  Gray,  ex- 
cept to  say  that  I  personally  do  NOT  con- 
sider it  good  practice  to  depend  upon  the 
resistance  of  the  circuit  wires  for  arc  re- 
sistance or  ballast.  My  way  would  be  to 
reduce  the  projection  room  feeder  circuit  to 
the  resistance  which  would  be  economical 
in  any  other  circuit,  and  to  use  my  rheo- 
static  resistance  ENTIRELY  for  arc  bal- 
last. I  grant  you  there  is  room  for  argu- 
ment here.  I  would  like  to  hear  from  Benne- 
witz,  from  Dobson,  from  Fell,  Hanover  and 
the  rest  as  to  their  views  on  the  matter. 

Question  No.  312 — How  would  you  cal- 
culate the  size  wires  necessary  to  carry  a 
given  amperage  at  a  given,  predetermined 
voltage  drop? 

All  the  above,  plus  Andrew  Coates,  St. 
Paul,  Minnesota  and  P.  R.  Sedgwick,  Win- 
nipeg, Manitoba  (I  nearly  dnopped  dead 
from  shock  when  I  saw  that  Winnipeg  had 
woke  up)  made  good  on  this  one. 

Moore  says : 

There  are  many  methods,  but  I  would  pre- 
fer to  turn  to  page  74  of  the  "Bible  of  Pro- 
jection," the  Bluebook,  using  formula  No.  4. 

Which  is  correct,  but  just  the  same, 
brother  Moore,  you  might  have  been  con- 
siderably more  explicit  in  the  matter  of 
explanation.  What  I  am  getting  at  is  that, 
while  such  an  answer  "gets  you  by"  be- 
cause it  really  is  correct,  still — well,  see 
Gray's  reply  to  311  and  ponder. 

Hanover  says : 

The  question  may  be  answered  by  refer- 
Ing  to  formula  No.  4  on  page  75  of  the 
Bluebook,  but  an  added  explanation  seems 
proper.  If  I  were  going  to  calculate  the 
matter  without  the  No.  4  formula  I  would 
first  ascertain  what  resistance  would  be 
necessary  to  cause  the  voltage  drop  decided 
upon.  To  do  this  we  have  but  to  divide  the 
voltage  drop  by  the  number  of  amperes  to 
find  the  ohmic  resistance  necessary  to  cause 
the  voltage  drop. 

For  example:  If  we  propose  to  have  a  five 
volt  drop  at  a  fifty  ampere  current  flow  we 
have  only  to  divide  five  by  fifty  to  know 
that  It  will  require  one  tenth  (.1)  of  an  ohm 
resistance  to  accomplish  the  desired  result. 

Consulting  any  reliable  wire  resistance 
table,  such  as  Table  No.  2,  page  72  of  the 
Bluebook,  we  find  that  No.  6  wire,  which 
(see  table  No.  1,  page  70  of  the  Bluebook) 
is  rated  at  50  amperes  R.  C.  has  a  resistance 
of  0.4002  of  an  ohm  per  1,000  feet,  or  say  .4 
of  an  ohm,  which  is  close  enough  for  our 
purpose. 

If  one  thousand  feet  of  such  wire  has  .4 
of  an  ohm  resistance,  then  of  course  one 
quarter  of  that,  or  250  feet,  would  have  one 
quarter  as  much  resistance,  or  .1  of  an  ohm. 
It  therefore  follows  that  a  circuit  125  feet 
long  would  have  .1  ohm  resistance  which 
would  cause  a  five  volt  drop. 

Question  No.  113 — What  is   the  area  of 
cross   section  of  a  wire  one  eighth  of  an 
(Continued   on   page  678) 


August  8,  1925 


MOVING    PICTURE  WORLD 

"One  Minute 


677 


While  We  Change  Reels" 

IN  the  early  days  of  motion  pictures  no  one  cared  much  about  the  tech- 
nique or  quality  of  projection.  W  hen  the  operator  announced — "One 
minute  while  we  change  reels" — the  audience  was  glad  of  the  opportu- 
nity to  rest  its  eyes  from  the  flash  and  glare  of  the  screen.  It  accepted  the 
annoyances  of  poor  projection  without  protest. 

I  But  it  is  quite  a  different  story  today.  The  manner  in  which  a  picture  is 
presented  is  as  important  a  matter  as  the  quality  of  the  picture  itself. 

But  projection  today  is  either  an  asset  or  a  liability.  It  either  attracts  patronage  or  drives 
it  away.  The  large  percentage  of  unsuccessful  theatres  that  have  poor  projection  is  tangible 
proof  that  people  know  the  difference  between  good  and  bad  projection  and  that  they  give 
their  patronage  to  theatres  that  offer  the  best. 

Good  projection  is  a  matter  of  good  business.     Besides  being  an  unfailing  means  o£ 

increasing  patronage  it  actually  costs  less  in  the  long 
run.  If  you  have  faulty  projection  you  also  have 
expensive  repairs  of  machines  and  reels,  less  box  office 
receipts,  and  the  good  will  value  of  your  theatre  is  nil. 
But  if  you  have  perfect  projection,  the  kind  you  get 
from  a  Simplex  projector,  you  have  no  repair  bills, 
larger  box  office  returns,  a  high  investment  value  in 
your  machine,  and  the  reputation  of  your  theatre  ex- 
tends more  and  more  every  day. 

Buy  a  Simplex  on  Easy  Terms 

The  Simplex  represents  maximum  value  in  motion 
picture  projectors.  It  is  sturdily  built  and  can  be 
depended  upon  to  give  uninterrupted  service  over  a 
long  period  of  time. 

The  perfect  manner  in  which  a  Simplex  presents 
pictures  is  due  to  the  correctness  of  its  design  and  to 
the  mechanical  precision  of  each  working  part. 

The  Simplex  can  be  purchased  on  an  easy  time  pay- 
ment plan. 

MADE  AND  GUARANTEED  BY  l 

-.-r-p.  mm  p  t —  For  full  description,  prices,  terms,  etc.,  write  the 

JHEPRECISION  MACHINE  VP.  INC,       "Precision  Machine  Company,  Inc.,"  317  E.  34th  St., 
317 East  34th:St-  NewTfork         New  York,  N.  Y. 


Every 


Presentation  Builds  a  Quality  Reputation 


678 


MOVING   PICTURE  WORLD 


August  8,  1925 


(Continued  from  page  676) 

inch  in  diameter?  Of  a  wire  100  mills  in  di- 
ameter? 

AH  the  before-named  answered  correctly. 
Moore  says: 

To  find  the  area  o£  cross  section  of  a  wire 
one  eighth  of  an  inch  in  diameter,  first 
reduce  the  diameter  to  thousandths  of  an 
inch.  There  are  one  thousand  one  thou- 
sandths in  one  inch,  hence  in  one  eighth  of 
an  inch  there  are  as  many  thousandths  as 
eight  is  contained  in  one  thousand,  which  is 
125,  hence  our  wire  is  125/1000  or  .125  of 
an  inch  in  diameter.  To  find  the  area  of 
cross  section  of  a  round  wire,  square  the 
diameter  in  thousandths  of  an  inch,  which 
means  multiply  the  diameter  by  itself  and 
125  X  125  =  15,625,  which  is  the  area  of  cross 
section  In  circular  mils. 

Examining  table  No.  1,  page  70  of  the 
Bluebook,  we  find  that  the  wire  lacks  the 
difference  between  15,625  and  16,510  c.  m. 
of  being  a  No.  8  wire.  Put  in  another  way 
it  lacks  3.5  mils  of  having  the  diameter  of  a 
No.  8  wire.  As  to  the  100  mil  diameter  wire 
by  the  same  rule  100  X  100  =  10,000  c.  m. 

Doe  says : 

The  rule  is  that  multiplying  the  diameter 
of  a  round  wire,  expressed  in  thousands  of 
an  inch,  by  itself — called  "squaring  the  di- 
ameter"—  give  its  cross  sectional  area  in 
circular  mils.  Frankly  I  have  never  been 
able  to  quite  understand  why  this  should  be, 
apparently  it  is,  so,  as  the  editor  so  often  re- 
marks, that's  that! 

One  eighth  of  an  inch  is  reduced  to 
thousandths  by  dividing  1,000  by  8,  which 
gives  us  125  as  the  result.  The  wire  then  is 
125  of  an  inch  in  diameter,  which,  multi- 
plied by  itself,  gives  15.625  c.  m.  as  the 
area  of  cross  section  of  the  wire.  That  is 
885  c.  m.  less  than  a  No.  8  wire.  By  the  same 
rule  a  wire  100  mils  in  diameter  would  be 
100  X  100  =  10,000  c.  m.  in  area  of  cross  sec- 
tion. 

Question  No.  314— How  would  you  cal- 
culate the  voltage  it  would  require  to  force 
a  given  number  of  amperes  through  a  given 
resistance  ? 

Guimond  says : 

By  ohm's  law,  voltage  is  equal  to  current 
flow  in  amperes,  divided  by  resistance.    It  is 

I 

expressed  by  the  formula  E  =  ,  in  which 

R 

E  stands  for  electromotive  force,  or  volts,  I 
for  current  flow  in  amperes,  and  R  for  re- 
sistance in  ohms.  Therefore  to  cause  ten  am- 
peres to  flow  through  1  ohm  resistance,  10 
amperes  divided  by  1  ohm  equals  10  volts 
pressure  is  required. 

Question  No.  315—  What  is  the  area  of 
cross  section  of  a  wire  1/1,000  of  an  inch  in 
diameter? 

Coates  says : 

Since  one  circular  mil  is  the  area  of  cross 
section  of  a  circle  one  one  thousandth  of  an 
inch  in  diameter,  and  since  we  may  pre- 
sume that  the  wire  in  question  is  a  round 
one  and  since  its  diameter  is  one  one 
thousandth  of  an  inch,  it  follows  that  its 
area  of  cross  section  is  one  circular  mil. 


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SITUATIONS  WANTED 


ORGANIST— Expert,  reliable  young  man.  Union. 
Large  library.  Conservatory  graduate.  Unit  organ 
preferred  if  good.  Tricks  and  imitations  used  on  unit 
organs.  Novelty  solos  and  slides.  Write,  J.  Clarence, 
309  S.  Dithridge  St.,  Pittsburgh,  Pa. 

WANTED — Position  as  projectionist.  Am  graduate 
of  Detroit  Movie  Operators  School,  with  two  years' 
experience  using  Mazda  and  Carbon  projectors.  Will 
work  anywhere,  but  prefer  Illinois  or  Indiana.  Will 
guarantee  satisfaction.  Answer  by  letter.  Floyd  Clark, 
664  Woodland  Ave.,  Detroit,  Mich. 


As  to  Carbon  Sizes 

From  time  to  time,  averaging  maybe  a 
half  dozen  or  so  a  week  the  year  around, 
come  inquiries  as  to  what  are  the  best  sizes 
of  carbon  to  use  for  different  amperages. 

Again  I  repeat:  THE  CORRECT  SIZE 
POSITIVE  FOR  D.  C.  IS  THAT 
DIAMETER  WHICH  WORKS  AT  FULL 
CAPACITY,  AND  AT  A  POINT  ABOUT 
FIVE  AMPERES  BELOW  THE  LOAD 
WHICH  CAUSES  IT  TO  START  TO 
PENCIL. 

That  is  the  really  best  and  most  efficient 
load,  since  with  it  you  obtain  the  maximum 
crater  area  to  be  had  with  the  amperage 
used,  without  an  unnecessary  body  of  rela- 
tively cool  carbon  adjacent  to  the  crater. 
Also  the  crater  area  is  not  reduced  by 
"penciling"  through  overload. 

However,  experience  has  amply  shown 
that  relatively  few  motion  picture  projec- 
tionists will  take  the  trouble  to  make  care- 
ful tests  to  determine  just  what  size  comes 
nearest  to  fulfilling  the  above  specification, 
and  for  those  who  will  not,  the  National 
Carbon  Company  engineering  department 
has  compiled  a  table  of  carbon  sizes  de- 
signed to  cover  the  entire  range  used  in 
motion  picture  projection.  I  think  we  may 
safely  say  that  these  tables  are  quite  suf- 
ficiently accurate  for  users  of  National  Car- 
bons, except  that  of  course  difference  in 
operating  conditions,  may  possibly  alter  the 
figures  supplied  to  some  extent. 

Under  ordinary  conditions,  however,  I  am 
very  certain  the  tables  will  be  found  en- 
tirely adequate,  and  I  would  suggest  that 
they  be  cut  out,  framed  in  a  "Woolworth" 
(10-cent)  frame,  under  glass,  and  hung  on 
the  wall  of  the  projection  room.  Here  they 
are : 

NATIONAL  CORED  AND  SILVERTIP 
PROJECTOR  COMBINATIONS 
For  Direct  Current  Low  Intensity  Lamps 
Amperage 
at  Arc  Size 

25-50      5/8  xl2 — National  Cored  Projector 

5/16x  6 — National  Sllvertip  Solid  or 
Cored  Projector 
50-65      3/4  xl2 — National  Cored  Projector 

ll/32x  6 — National  Sllvertip  Solid  or 
Cored  Projector 
65-70      7/8  xl2 — National  Cored  Projector 

ll/32x  6 — National  Sllvertip  Solid  or 
Cored  Projector 
70-85      7/8  xl2 — National  Cored  Projector 

3/8  x  6 — National  Sllvertip  Solid  or 
Cored  Projector 
85-100       1  xl2 — National  Cored  Projector 

7/16x  6 — National     Silvertip  Cored 
Projector 

100-120       1  xl2 — National  Cored  Projector 

7/16x  6 — Special    R-4    National  Sll- 
vertip Cored  Projector 
120-140  1-1/8x12 — National  Cored  Projector 

1/2  x  6— Special  W-5  National  Sll- 
vertip Cored  Projector 

NATIONAL  WHITE  FLAME  A  C  PROJECTOR 
CARBONS 
For  Alternating  Current  Only 

Arc  Amperage  Size 

25-40  1/2"  Combination 

40-60  5/8"  Combination 

60-75  3/4"  Combination 

75-10C  7/8"  Combination 

NATIONAL  HIGH   INTENSITY  PROJECTOR 
CARBONS    FvjR    GENERAL  ELECTRIC 
AND  SUN-LIGHT  ARC  HIGH  IN- 
TENSITY PROJECTOR  LAMIPS 
For  General  Electric  Lamps 
50  amperes — 9  m/mx20      National      H.  I. 

White  Flame  Pro- 
jector 

11/32x9  National  Silvertip 

Cored  Projector 
75  amperes — 11  m/mx20     National      H.  I. 

White  Flame  Pro- 
jector 

8/8x9  Special    R-4  Na- 

tional Silvertip 
Cored  Projector 

4 


100  to  13,6  m/mx20   National     H.  L 

White  Flame  Pro- 
jector 

120  amperes — 7/16x9  Special  R-4 

National  Silvertip 
Cored  Projector 
For  Sun-Light  Arc  (Sperry)  Lamps 
50  amperes — 9  m/mx20       National      H.  I. 

White  Flame  Pro- 
jector 

6/16x9  National  Sllvertip 

Cored  Projector 
75  amperes — llm/mx20      National     H.  I. 

11/32x9  White  Flame  Pro- 

jector 

National  Sllvertip 
Cored  Projector 
100  to  13,6  m/mx20  National      H.  L 

White  Flame  Pro- 
jector 

120  amperes — 3/8x9  ©pedal    R-4  Na- 

tional Silvertip 
Cored  Projector 

NATIONAL    CORD    &    SOLID  PROJECTOR 
CARBONS      FOR  REFLECTOR 

TYPE  ARC  LAMPS 
Horizontal  Trim  Lamps,  such  as 
American  Reflecting  Arc 
Helios  Reflecting  Arc 
McAuley  Reflecting  Arc 
Morllte  Reflecting  Arc,  etc 
Arc  Amperage  Size 

10-  15  Incl.    9  m/mx8      National  Cored  Projec- 

tor 

6.4m/mx8  National  Solid  Projec- 
tor 

16-20  Incl.    10  m/mx8    National  Cored  Projec- 
tor 

7  m/mx8     National  Solid  Projec- 

tor 

21-25  incl.    12  m/mx8    National  Cored  Projec- 
tor 

or  8  m/mx8      National  Solid  Projec- 
tor 

8  m/mx8      National  Cored  Projec- 

tor 

26-30  Incl.    13  m/mx8    National  Cored  Projec- 
tor 

9  m/mx8      National  Cored  Projec- 

tor 

31-35  incl.    14  m/mx8    National  Cored  Projec- 
tor 

10  m/mx8    National  Cored  Projec- 

tor 

Angular  Trim  Lamps  such  as 
Hahn  Goers  Reflecting  Arc 
6-10  Incl.    9  m/mx8     National  Cored  Projec- 
tor 

8  m/mx8     National  Cored  Projec- 

tor 

11-  15  Incl.    10  m/mx8    National  Cored  Projec- 

tor 

9  m/mxS     National  Cored  Projec- 

tor 

16-20  incl.    12  m/mx8    National  Cored  Projec- 
tor 

10  m/mx8    National  Cored  Projec- 

tor 


What  Is  It? 

From  Marietta,  Ohio,  comes  word  that  a 
projectionist  by  the  name  of  Deming  Mc 
Cullogh,  or  McCullough,  has  invented  a  de- 
vice for  steadying  the  film  while  it  runs 
through  the  "machine."  It  also  is  claimed 
to  eliminate  all  chance  of  film  breakage. 

Just  what  this  may  be  I  don't  know.  The 
film  runs  through  a  number  of  "machines," 
and  there  is  no  statement  as  to  which  one 
it  is.  Presumably,  however,  since  the  in 
ventor  is  said  to  be  a  motion  picture  pro- 
jectionist, it  is  the  projector,  though  it  may 
also  be  the  camera,  the  printer,  the  per 
forator  or  the  rewinder,  all  of  which  equally 
are  "machines." 

Just  in  what  way  the  film  is  "steadied" 
deponent  sayeth  not.  If  further  and  more 
detailed  information  arrives  we  will  advise 
you. 


Get  your  copy  of  Richardson's  Bluebook  on 
Projection  now.  Present  edition  going  fast. 
Postage  prepaid  $6.00. 


MOVING   PICTURE  WORLD 


It's  expected 

"Eastman"  and  "Kodak," in  black 
letters  in  the  margin,  identify  the 
genuine  Eastman  product — the  film 
that  carries  quality  through  to  the 
screen. 

Eastman  Positive  Film  assures 
the  kind  of  photographic  reproduc- 
tion that  audiences  are  entitled  to — 
and  expect. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Mack. 

SENJVETT 


presents 


HA'R'RV 


"LUCK.V  STAHS" 


A  tbvo  reel  comedy 


Langdon  is  the  man  specifically  mentioned  by  newspaper 
critics,  trade  papers  and  exhibitors  as  the  greatest  comedy 
find  of  years. 

When  you  have  a  personality  like  his,  that  pulls  people  to 
your  show,  why  keep  it  a  secret?  Why  not  play  him  up  in 
your  advertising  as  big  as  or  bigger  than  the  feature? 


Geo.  C.  MacKinnon,  Boston  Advertiser,  says: 
"A  Harry  Langdon  comedy  was  the  funniest  film 
seen  by  these  tired  eyes  since  New  Year's.  Lang- 
don is  a  real  comedian." 

Leah  Du  Rond,  Register  and  Tribune- News,  Des 
Moines:  "Harry  Langdon  is  the  only  genuine  com- 
edian making  short  comedies  today." 

R.  Addison  Adams,  Indianapolis  Star:  "Lang 
don  is  the  biggest  comedy  bet  since  Chaplin." 

Chester  B.  Bahn,  Syracuse  Telegram  and  Sun- 
day American:  "The  Harry  Langdon  comedies  are 
one  of  the  three  best  comedy  series  in  two  reels." 


Carlton  Miles.  Minneapolis  Journal:  "I  think 
the  Harry  Langdon  comedies  are  the  best  short 
subjects  this  year." 

Arthur  Sheenian,  St.  Paul  News:  "Of  the  year's 
events  concerning  short  subjects  I  think  nothing 
was  so  important  as  the  extraordinary  advance- 
ment, altogether  deserved,  of  Harry  Langdon.  I 
would  place  him  second  only  to  Chaplin  " 

Walter  U.  Hickman,  Indianapolis  Times: 
"l.angdon  has  made  himself  more  popular  with  his 
two-rcelers  than  even  he  or  his  distributing  com- 
',;,nv  r"liz«"  (FILM  DAILY). 


HooK.  and  "Boost  Him  for  ^our  "Better  'Business 


Pafhd  comedy 


i  <*wm 

mov: 


oving"  Picture 


WOR 


|L.  75,  No.  7 


AUGUST  15,  1925 


PRICE  25  CENTS 


men  old 
Broadway 
was  young 
andgay 


Produced rjbg 
the  director  of 
"little  Old 
NewYork" 


#  BETTY  BRONSON  and  RICARDO  CORTEZ 

From  the  play  by  Arthur  Richman  Screen  play  by  Violet  Clark 


uramoun 


Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc.   Will  H.  Hays,  President. 

Published  by  CHALMERS  PUBLISHING  COMPANY  lliw"^K^ 

Entered  as  second  class  matter  June  17,  1906,  at  the  Post  Office  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  Printed  weekly.   $3  a  year. 


$63,11825 

IN  ONE  WEEK 
at  the  CAPITOL,  N.  Y 


And  In  July,  Too 


»8T  _  -V-- 


herein  inr.intJ  JU 
Twain 


Monday 

<j  o  t  al 


V.758.25 
a  048.75 

7 ,074.10 
11^26^5 


MEET 


by  Peter  B.  Kyne 

directed  by 

Maurice  Tourneur 

with  an  All-Star  Cast 


SB*.** 


Rector 


settings  by 
Joseph  Urban 


adapted  by 
Eugene  Mullin 


A  Cosmopolitan 
Production 


The  Talk  of  the  Industry 

Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc.    Will  II.  Hays,  President. 


August  15,  1925  MOVING   PICTURE    WORLD  683 

— it  was  only  what  everyone  expected! 

CECIL  B.  DEMILLE'S  production 

"THE  TEN  COMMANDMENTS" 

Story  by  Jeanie  Macpherson 

So  great  was  the  business  that  the  civic  authorities 
gave  the  exhibitor  permission  to  run  his  theatre  Sun- 
day.  Something  unheard  of  in  that  town. 

More  people  paid  admission  (75c  top)  in  7  days  than 
ever  before  since  the  theatre  opened.  And  this  is  the 
middle  of  Summer! 

Beat  "Covered  Wagon"  first  night  by  83  people.  Sec- 
ond night  broke  all  records.  House  sold  out  before 
show  opens.  Held  over  another  night. 

Arthur  Pollock  says  "can  we  hold  it  another  day.  We 
turned  'em  away  today.  Wire  at  once  and  say  yes." 

C.  L.  Roser  says  "A  wonderful  picture,  anytime,  any- 
where. Can't  find  adequate  adjectives.  Play  it!" 

Ministers  called  off  church  services  so  their  flocks 
could  look  at  the  picture. 

Did  $16,000  in  4  days,  after  playing  over  a  year  at  the 
Egyptian. 

This  one  of  Paramount's  Qreater  Forty 
is  the  Biggest  Box 'Office  Bet  of  all  time  I 

Member  Motion   Picture   Producers  and  Distributors  of  America,  Inc.— Will  H.  Hays.  President. 


in  Albany,  Qa. 

in  San  Antonio,  Tex. 

in  Turlock,  Calif. 

in  Calistoga,  Calif, 
in  Baraboo,  Wise, 
in  Mantorville,  Minn* 
in  Los  Angeles,  Cal. 


684  MOVING    PICTURE     WORLD  August  15,  192: 


The  newest- the  latest- the  bkfofest  in  popular  demand 

SOMETHING  EASY  FOR  YOU  TO  SELL/ 
^      THAT'S  THE  CALIBRE  OF - 

[faramount's  GREATER  FORTY* 


Member  Motion  Picture  Producers  &  Distributors  of  America,  Inc.   Will  H.  Hays,  Pres. 


.ugust  15,  1925 


MOVING   PICTURE  WORLD 


685- 


Slory  by 

F.  OAKLEY  CRAWFORD 


With 

Clara  Bow 
Alyce  Mills 
Lillian  Leighton 
Hazel  Keener 


B.  P.  Schulberg  presents  his  initial  release 


Eductions 

J.llSacttffunn  Vlc«-Pm 


PREFERRED 
PICTURES 


liiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiMiij 


686 


MOVING    PICTURE  WORLD 


August  15,  1925 


Greatest* 


Lovt 
Horn  an ce 
Jldventure 
Comedy 


Willi  am 
Fox 

presents 

'Torn 


_ne  iin. .  it 


nd  what  ac- 
How  hu- 
5n-tin"  and 
frt"    are  in 
ions  of  fear, 
love  and 
does  not 
Hhe  gallant 
these  dogs 
'ous  intelli- 
;  their  movie 
the  vil- 
"who  does 
sn  "Tony, 
\'orse,"  tears 
monients 
^nger,  in 
'fom  Mix, 
I  ally,  earn 
enormous 

I,  in  the 
ecorrf,  re- 
e  wonders 
,vhat  these 


Is 


introduce 
«e  stars — 
i  *he  horse. 
V;  leading 
\  women,." 
Inals  havo 
\">rs,  mon- 
ers,  and 
i  fleas. 
J  b  be  so 
ytke  feel- 
movie 
log  and 
are  receiv- 
salary  as 
foremost 


'ht 


hoodoos?  They 
mascot  dolls  so 
in  France,  whi 
were  known  as 
tin  and  Nannel  • 
even  in  Fr  in  \ 
were  many  wbl 
know  the  good-l 
that  led  to  '.hi 
of  the  dolls. 

During  th 
of  the  war, 
Kluek  was  dr 
Paris,  a  Fre 
was  wiped 
bombardment 
the  French  re 
there  were  onlj 
vivors,  a  boy  a\ 
They  were  swe 
who  had  clung 
in  the  hope/ 
would  save  J 
girl  was 
tho  boy  wasl 
the  childhool 
of  Rin-tinJ 
story  of  thj 
sdzed  '  the 
agination,) 
started 
dolls  for^ 
sweethearts] 
idea    that  1 
would  save 

These     t  , 
would  be  foi 
were  not  foi , 
rn  in  Fra 


.at/ 

w 


to-day.    Of  course,  they  do  not  receive  such  a 
paid/^T Gloria  Swanson.  whoJ^trenorted  iQj 


became  tho  particular  pets 
back  homo  >lith  hiiV 


do, 

shepherd ! 
bocn  cap! 
Germans  J 
Two  pur 
and  tht 
named  theiA 
and  Nannc 
Li,  ut.  Lee  Dunca 


y   y  is  j)mn^)  oiona  owranson^.  ^niix^ipni'q  \oy     ■»»ur'luoacK  nomeisiui  uiiy~^^— »:tr. 

A  LDOOf  HORSESHOE 


with  BILLIE  DOVE    —    ANN  PENNINGTON 
MALCOLM  WAITE  —    J.  FARRELL  MAC  DONALD  | 
TONY,  the  vsorxdez  horse 

A  Cowboy  of  the  Wild  West  Romances  in  Old  Spain 

Story  by    ROBERT  LORD 


ly  by 

kJ  .   G  .    BLV  STONE 


pffwODo  cti   o  r>i 


Fax  Film  Corp  a  rati  do. 


vugust  15,  1925 


MOVING   PICTURE  WORLD 


687 


°^The  screen 
version  of  the 
international 
stage  success 


Fox  Film  Corporation, 


688 


MOVING    PICTURE  WORLD 


August  15,  1925 


Favorites  in  first  run 


VKVS 


o 


tt 


0 


Si 


104  issues 
a  year 


do 


to- 


1 

I 

fflt 

(  MIGHTIEST  DF  ALL/)  [ 

.free  ',ctvite 


boo 


26  Single  Reels  for  the  Season 
Gathered  Everywhere  for  Every  One! 

Nou>  Ready/ 

"THE  WEST  WIND" 
"IN  A  CHINA  SHOP" 
"MY  OWN  CAROLINA" 

Book  Now!    For  Early  Release 


SHOUT    SUBJECT  PROGRAM 

Fox  Film  Corporation, 


ugust  15,  1925 


MOVING   PICTURE  WORLD 


691 


THtCipCl/S  ARTACOfo) 


C¥CLO|^| 


7u;o  JSig*  Shows 
in  One! 

I'fOU  know  what  a  circus  picture  means 
to  you!  You  know  what  a  box-office 
I J  wallop  a  Blue  Streak  Western  packs! 
N,  here  you've  got  them  both — in  One 
■ire,  a  whale  of  a  combination  that  will  go 
nss  like  a  house  afire.    There's  enough  in 

■  one  picture  to  make  it  a  big  special.  But 
i  versa!  made  it  into  a  Blue  Streak  Western 
■icause  Blue  Streak  must  have  the  best, 

Everything  here  for  a  big  circus 

■  n-up.    Get  in  on  it,  pronto! 


692 


MOVING   PICTURE  WORLD 


August  15,  1925 


whelm 


in 


MiiltA 


WBNE 

"  Classics  a 


August  15,  1925  MOVING   PICTURE  WORLD 


694 


MOVING    PICTURE  WORLD 


August  15,  1925 


What  the  name 


Christie's  Greater 
iau£h  Season 

The  successful  showman  is  the  one  who 
has  his  finger  on  the  public  pulse. 

The  vital  spot — the  most  sensitive  and 
responsive  fiber  of  that  public  pulse — -it 
the  "laugh  center." 

That's  why  the  good  old  public  pays  mill- 
ions for  a  laugh — and  not  a  centime  for 
a  crepe-hanger. 

If  you  can  make  a  cat  laugh,  you  have 
achieved  the  ultimate.  As  a  figure  of 
speech,  "Enough  to  make  a  cat  laugh" 
means  that  the  risibilities  of  millions  of 
human  beings  will  be  jazzed  into  a 
merry,  rhythmic  syncopation  when  they 
see  the  Christie  Specials. 

The  Christies  have  been  titillating  the 
public  diaphragm  for  many  years,  while 
the  cash  registers  of  exhibitors  have 
played  a  jolly  little  "Dough  -  Ray  -  Me" 
symphony  of  their  own. 

Christie  Specials  are  the  Champion 
Classical  Jazz  Symphonies  of  the  screen 
—and  the  CHAMPION  MONEY  — 
GETTERS  OF  ALL  TIME! 

a  Cat  Laugh? " — 


"^Ke  first  special 
production  on  the 
Christie  schedule 


"Enough  to  Make 
Tea,  bo! 

In  the  patois  of  this  Jazz  Age 
THE  CATS  WHISKERS! 


-They're 


with 

LILLIAN  RICH 

Creighton  Hale  -  Lily  an  Tashman- 
Eddie  Cribbon- Mabel  Julienne  Scott 
Hal  Cooley 

oAdapted  by  Frank  Roland  Conklin 
from  the famous  stage  farce  by 

MARY  ROBERTS  R1NEHART 

and  AVERY  HOPWOOD 

Directed  by 

Scott  Sidney 


means  to  you  Mr.  Exhibitor 

With  an  established  reputation  of  fifteen  years  as  producers  of  fast-moving,  rol- 
licking comedy  of  proved  box  office  quality — backed  by  the  most  elaborate  and 
up-to-date  studio  equipment  for  the  creation  of  de  luxe  productions — the  Christie 
Feature  Comedies  for  the  coming  year  will  Surpass  the  magnificent  records  made 
by  the  Christie  Product  in  the  past. 

His  long  and  brilliant  career  has  won  for  Al  Christie  the  title  of  Master  Farceur  of  Motion  Picture 
Production.  That  rare  faculty  of  detecting  the  humor  possibilities  in  a  situation  and  that  still  rarer 
ability  to  grasp  the  kind  of  humor  that  turns  laughs  into  plethoric  box-office  receipts,  is  the  reason  Al 
Christie  leads  in  the  Feature  Comedy  field. 

The  Past  Performances  of  the  Christies  have  made  their  name  synonymous  with  Box  Office  Success. 
When  you  book  a  Christie  picture,  you  book  an  Assured  Success — the  product  of  men  who  have 
proved  their  ability  to  gauge  the  public  demand  for  Entertainment  and  have  met  that  demand  with  the 
maximum  percentage  of  Showmanship  Productions. 

The  stupendous  success  of  "CHARLEY'S  AUNT"  demonstrated  that  the  Christies  stand  atone  in  the  Feature  Comedy  field. 

"ChARLEY'S  AUNT"  BROKE  ALL  RECORDS  AT  EVERY  FIRST  RUN  HOUSE  IT  PLAYED  SINCE  DATE  OF 
RELEASE!    It  is  acknowledged  to  be  the  greatest  screen  comedy  ever  produced. 

"SEVEN  DAYS"  and  "MADAME  LUCY"  will  measure  up  to  the  superlative  quality  which  the  Christies  demand  and  the 
public  expect  in  the  Christie  Feature  Comedies. 

AL  and  CHARLES 

The  men  who  gave  you 

"Charleys  Aunt" 

RELEASED  BY 

PRODUCERS  DISTRIBUTING  CORPORATION 

F.  C.  MUNROE.  Prnideni     RAYMOND  PAWLEY,  Vlct-PrMldmi  ind  Trtaiurrt     JOHN  C  FUNN.  Vlce-Preeidem  and  General  M.n.rrr 


cJIMMIE 


BY  POPULAR  DEMAND,  JIMMIE  ADAMS 

^  moves  up  into  a  starring  series  of  six  two- reel 

"JIMMIE  ADAMS  COMEDIES" 

-  -  backed  by  his  work  of  proven  merit  in 
previous  Christie  and  Mermaid  Releases* 

JIMMIE  ADAMS  has  an  unbroken  record  of  laugh 
delivery  on  Educational's  program. 

In  his  first  starring  series  he  has  the  support  of  Al  Christie's 
wonderful  producing  organization  and  studio  facilities.  Making 
but  six  pictures  for  the  year,  the  Jimmie  Adams  unit  will 
devote  as  much  time  and  energy  in  the  making  of  two-reel 
laugh  pictures  as  is  spent  on  the  average  feature  film. 

A  NEW  SERIES  TO  EXPLOIT  • 
SIX  GREAT  BETS  TO  BOOK 

through 

EDUCATIONAL  FILM  EXCHANGES,  INC. 


European  Office, 
Christie  Film  Sales,  Ltd. 
12  D'Arblay  St.,  London 


698 


MOVING    PICTURE  WORLD 


August  15,  1925 


Follow  the  Straight -Line  Approach  to- 


lb 


THEATRE  ADVERTISING  CONDENSED 

m^8Z£  JZ£Z£jl£.  dUnng  9"  pa5t  ,our,«n  «™  h"  «amined  and  ed.t 
,„  „ '  ,i ,?  advertising  than  any  other  man  in  the  business,  give  you  in  condens 
form  the  benefits  of  his  nch  experience  in  ,h„  highly  specialU  form  of  advert 


CONTENTS 


With  the  Aid  of  This  Book  You 
Can  Give  Your  Patrons  the  Best 
Projection  in  Town. 


ntroduction 
I.  The  Personality  if  the  Theatre 
I.  The  Lobby  as  an  Advertisement 
III.  Advertising  Feature!  tor  the  House 
IV.  The  Importance  ot  House  Trade  Marks 
V.  Musle  as  an  Advertisement 
VI.  Tabulating  Information 
VII.  Catehlines. 
VIII.  Advertising  on  the  Screen 
Lithograph*  and  Billboards 
X.   Doing  Press  Work 
XI.  Newspaper  Advertising 
XII.  Type  and  Typesetting 
III    H-Htone  and  Line  Cuts 
XIV.  Printing.   Paper  and 
Cuts 

XV.  Preparing  Advertls. 
Ing  Copy 


Distributed  Matter 

XVII.  Novelty  Advertisement 

XVIII.  House  Program  Forms  and 
Advertisements 

XIX.  Copy  tor  House  Programs 

XX.  Methods  of  Distributing 

XXI.  Form  Letters 

XXII.  Street  Advertising 

XXIII.  Getting  Matinee  Business 

XXIV.  Prize  and  Contest  Schemes 
XXV.  Premium  and  Coupon  Sehrmes 

XXVI.  Various  Schemes 

XXVII.  Advertising  Special  Season 

XXVIII.  Handling  Specials  and  Serials 

XXIX.  Summer  Advertising 

XXX.  Rainy  Day  Advertising 

XXXI.  Openinp  a  House 

XXXII.  Opposition 


OUTSTANDING  FACTS 


Price,  $6.00 
Postpaid 


1.  It  is  a  974  page  book. 

2.  It  has  375  illustrations. 

3.  It  gives  full  instructions  on 
care  and  operation  of  Power, 
Simplex,  Proctor,  Motio- 
graph  and  Baird  projectors. 

4.  It  contains  a  full  account  of 
Mazda  Lamp  projection. 

5.  It  describes  the  G.  E.  Sun- 
light, and  Simplex  high  in- 
tensity arc  lamps. 

6.  It  treats  fully  on  generators, 
insulation,  grounds.  lenses, 
light  action,  mercury  arc 
rectifiers,  motor  generators, 
picture  distortion,  practical 
projection   optics,   the  projec- 


tion room,  the  screen,  speed 
indicators,  transformers,  etc. 
It  asks  and  answers  842  ap- 
propriate questions. 
It  has  a  complete,  fast  work- 
ing index. 

It  is  up-to-date  and  authen- 
tic. 

It  is  written  by  an  author 
who  knows  what  he's  writ- 
ing about,  who  writes  in 
plain  understandable  Eng- 
lish, and  who  is  the  only 
projection  author  who  has 
already  written  and  com- 
pletely sold  out  three 
large  previous  editions  of  a 
booh  on  projection. 


Price, 
Po 


$2.00 
stpaid 


At  Your  Dealer  or  Direct  from 


CHALMERS  PUBLISHING  COMPANY     /  **» 

516  Fifth  Avenue,  New  York  City  s'     ^  ^ 


G/ie 


MoviKg  Picture 

WORLD 

Founded  Jn  ltyOJ hu  J.  P.  Chalmers 


The  Editor's  Views 


WHETHER  it  was  the  opening  of  Greater 
Movie  Season  or  just  "this  time  of  the 
year" — no  matter  what  the  cause,  the 
motion  picture  bills  presented  on  New  York's 
Broadway  this  week  certainly  gave  warm  en- 
couragement to  all  who  are  looking  forward  to  the 
coming  season. 

Up  and  down  the  avenue — and  not  a  misfit 
among  them.  And  some  really  "great"  as  enter- 
tainment. 

About  this  period  of  the  year  it  is  customary 
to  wax  enthusiastic  over  the  wealth  of  picture 
offerings.  But,  checking  back  over  the  years,  it 
seems  to  us  that  this  has  usually  been  due  to  the 
presence  of  several  spectacles  of  the  "million  dol- 
lar" variety. 

This  year  the  story  is  different.  We  are  en- 
thusing about  plain,  ordinary — but  how  cherished 
— "entertainment."  Even  Doug  Fairbanks  is 
drawing  them  to  the  box  office  with  a  picture  that 
does  not  have  to  rely  on  the  dollar  sign  but  goes 
back  to  the  first  principles  of  his  popularity. 

*  *  * 

U  T"^  NTERTAINMENT."     How   simple  to 
|^     say,  how  easy  to  demand — but  how  hard 
'  to  get.   Take  a  look  at  "Kiss  Me  Again." 
As  simple  a  plot  as  was  ever  told  in  twenty  words. 
But  what  Lubitsch  has  done  with  it ! 

Lubitsch  is  acknowledged  a  master  craftsman. 
Unfortunately,  after  giving  a  man  such  a  label, 
there  is  a  tendency  in  this  industry  to  decide  when 
he  does  an  extra  good  job  that  he  is  "shooting  over 
the  heads"  of  the  average  audience. 

We  stood  in  line  at  Lee  Ochs'  cozy  Piccadilly 
Theatre  twenty  minutes  the  other  night,  and  then 
sat  through  "Kiss  Me  Again"  with  an  "average" 
audience.  And  if  there  is  a  "fine"  point  in 
Lubitsch's  work  that  this  "average"  audience 
missed  we'd  like  to  know  where  it  is. 

*  *  * 

SOMEDAY,  when  this  theatre  opening  fever 
reaches  the  point  that  someone  decides  to 
start  a  course  for  directors  we  are  going 
to  nominate  Ernst  Lubitsch  for  the  Chair  of 
Technique.  For  fine  points,  for  sheer  artistry,  for 
delicate  touches  that  have  a  world  of  meaning — 


whether  the  vehicle  be  spectacle  or  intimate  do- 
mestic drama — we'll  walk  a  mile  to  see  a  Lubitsch 
picture. 

To  the  credit  of  Warner  Brothers,  let  it  also  be 
added,  they  let  Lubitsch  do  that  which  he  can  do. 
There's  a  lot  in  that. 

*  *  * 

ELSEWHERE  on  Broadway.  "Sally  of  the 
Sawdust,"    "The    Unholy    Three,"  "The 
Goose    Woman,"    "The    Trouble  With 
Wives."    Just  entertainment,  every  one  of  them. 
And  corking  good  entertainment. 

David  Griffith  is  one  who  does  shoot  "over 
their  heads"  every  now  and  then — and  then  for  his 
next  effort,  gives  us  a  box  office  sure  thing  like 
"Way  Down  East" — or,  now  added  to  the  list, 
"Sally  of  the  Sawdust." 

Here  is  an  audience  picture  if  ever  there  was 
one.  It  is  David  Griffith  plus  a  liberal  dash  of  the 
original  Sennett.  Appears  as  though  Griffith  is 
about  to  set  himself  right  again  with  low  brow  box 
office  standards  just  in  time  to  give  Famous  a  fly- 
ing start  on  his  new  series. 

"The  Goose  Woman" — Universal  maintaining 
the  pace  that  we  spoke  of  last  week.  "The  Trouble 
With  Wives" — a  dash  of  Lubitsch,  plus  very  broad 
Ford  Sterling  comedy  that  the  folks  down  front 
just  ate  up. 

And  "The  Unholy  Three."  Give  thanks  to  the 
fates  that  once  in  a  while  bring  an  original  idea  to 
the  screen.  Here  is  one — delightful  in  its  concep- 
tion, delightful  in  its  execution. 

*  *  * 

The  concluding  thought.  Whether  it  was  the 
opening  of  Greater  Movie  Season — or  just  "the  pic- 
tures"— we  do  not  know,  but  the  box  office  line-ups 
in  average  Summer  weather  taught  some  sort  of  a 
moral.  Give  the  credit  to  the  Greater  Movie  Sea- 
son if  you  want  to.  For  our  part,  without  detract- 
ing in  the  least  from  the  value  of  that  excellent 
effort,  we  hand  the  bouquets  to  the  pictures.  First, 
last,  and  all  the  time — the  pictures. 


700 


MOVING    PICTURE  WORLD 


There's 
Extra 

MONEY 

in  the 
Short 
Subject 


Are  You 
Qetting 
YOURS  1 


Advertising 

Does 

It. 


August  15,  1925 


Moving-"  Picture 

WORLD 


EDITOR    -  ROBERT    E.  WELSH 


Published  Weekly  by  CHALMERS  PUBLISHING  COMPANY,  516  Fifth  Avenue,  New  York,  N.  Y. 
Telephone:  Murray  Hill  1610-1-2-3.  Member  Audit  Bureau  of  Circulations.  John  F.  Chalmers,  president; 
James  P.  Chalmers,  Sr.,  vice-president;  Alfred  J.  Chalmers,  vice-president;  Eliza  J.  Chalmers,  secretary 
and  treasurer,  and  Ervin  L.  Hall,  business  manager. 

Branch  Offices:  Joseph  Esler,  5434  Glenwood  Avenue,  Chicago;  W.  E.  Keefe,  1312  Stanley  Avenue, 
Hollywood,  Cal. 

Managing  Editor — John  A.  Archer.   Advertising  Manager — Ben  H.  Grimm.    Circulation  Manager — 

Dennis  J.  Shea. 

Subscription  price:  United  States  and  its  possessions,  Mexico  and  Cuba,  $3.00  a  year;  Canada,  $3.50; 
foreign  countries  (postpaid;,  $10.00  a  year.  Copyright,  1925,  Chalmers  Publishing  Co.  Copyright 
throughout  Great  Britain  and  Colonies,  under  the  provisions  of  the  Copyright  Act  of  1911.    (All  rights 

reserved.) 

Other  publications:  Cine  Mundial  (Spanish).    Technical  books. 


VOLUME  75 


(TRADES,  


NUMBER  7 


To  Keep  You  Posted 

Editorial   699 

Europe  Awaits  Independent  Fight  with  Apprehension    701 

Italy  Is  Nature's  Film  Studio    702 

M.  P.  T.  O.  A.  Unseared  by  Detroit  Bonfire;  Little  Is  Accomplished    703 

Shallenberger  Quotes  "Informant"  on  Atlanta  Board  Activities    704 

Famous  Launches  Big  Coupon  Ticket  Plan  in  Canada    704 

Greater  Movie  Season  Pennant  Is  Now  Flying  in  1.500  Towns    705 

Statisticians  Show  Columbia  Has  Most  of  Canada's  Fans   706 

N.  Y.  Extends  Peace  Pipe  to  State  Organization,  O'Reilly  Writes   707 

Storey,  Scott  and  Campbell  Get  Promotions  in  Pathe  Organization    708 

.^.OOO.OOO  Chicago  House  Underway  by  B.  &  K.  and  L.  &  T   708 

Exhibitors'  News  and  Views    709 

Projection    7f\ 

To  Sell  Your  Seats 

Selling  the  Pictures  to  the  Public  (Department)    719 

Stan  Brown  Makes  the  Children  Agents  For  Sale  of  Summer  Ticket  Blocks   719 

Production  Hints  from  Edward  L.  Hyman   720 

Blanchard  Hustles  for  Greater  Movie  Season   720 

Got  Packed  Houses  with  a  Trick  Car    721 

Night  Club  Idea  Intrigued  a  Town    721 

Slate  Show  Boards  Lessons  in  Love   722 

He  Courted  Arrest  tor  "Charley's  Aunt'    722 

Larmour  Cleans  Up  on  a  Fox  Reissue   723 

Monsters  in  Fire  at  a  London  Show    723 

Exceptional  Lobby  For  "The  Maincure  Girl"   724 

The  First  Run   727 

To  Aid  Your  Bookings 

Straight  from  the  Shoulder  Reports   714 

Pep  of  the  Program   •.   73- 

Reviews  •   733 

Releases   766 


L 


August  15,  1925 


MOVING    PICTURE  WORLD 


731 


I  Europe  Watches 
Independent  Fight 
With  Apprehension 

EUROPE  is  very  much  interested,  not  to  say  aroused, 
as  it  watches  the  great  struggle  going  on  in  the  States 
between  what  is  here  called  "the  great  combination" 
and  the  "independents."  Columns  of  space  are  devoted 
to  what  is  described  as  a  contest  between  giants.  Almost 
unanimously  the  sympathies  of  the  press  seem  to  be  with 
the  so-called  independent  forces,  though  there  are  no  pas- 
sionate outbursts. 

In  almost  every  case,  however,  there  is  an  undercurrent 
of  apprehension  in  the  editorial  comments.  Nor  is  the 
fear  confined  to  editors  alone.  Indeed  the  editors  only 
echo  the  sentiments  of  the  producers  of  the  principal  coun- 
tries on  the  European  continent.  There  is  an  uneasy  feel- 
ing in  France,  Germany,  Italy  and  all  the  former  parts  of 
the  old  Austrian  Empire  that  whatever  side  wins  in  the 
States,  or  even  if  the  great  battle  ends  with  a  happy  com- 
promise, it  will  be  Europe's  turn  next  to  feel  the  effects  of 
American  initiative  and  enterprise  and  learn  by  observa- 
tion and  experience  what  American  organization  can  do 
by  way  of  intensive  selling. 

Of  course,  the  Europeans  do  not  put  it  just  this  way. 
In  fact,  even  a  hard-boiled  optimist  will  try  in  vain  to  de- 
tect any  note  of  "Welcome  to  our  fair  land"  in  the  com- 
ments of  our  European  friends.  Quite  the  contrary. 

Listen  to  the  lament  of  the  Bavarian  film  producers, 
even  if  you  have  never  heard  of  them  before.  These  good 
people  are  plainly  displeased  with  the  present  state  of 
affairs. 

"The  U.  S.,"  they  say,  "does  not  absorb  our  films,  but 
we  take  almost  their  entire  output.  The  Americans  want 
to  control  the  German  market  just  as  they  have  conquered 
the  British,  Franch  and  Italian  markets.  Their  ultimate 
object  is  to  destroy  all  European  film  industries.  The 
Americans  intend  to  annihilate  and  exterminate  the  Ger- 
man film  industry  and  their  first  step  will  be  to  establish 
their  own  exchanges  throughout  Germany." 

The  Bavarian  film  producers  take  no  pains  to  conceal 
their  fear  of  the  moral  and  artistic  consequences  of  this 
threatening  American  victory.  They  flatly  declare  that 
German  "kultur"  will  eventually  disappear  unless  some- 
thing is  done  in  a  hurry.  A  special  tax  for  American  films 
is  suggested  as  a  means  of  keeping  back  the  flood.  The 
rest  of  the  German  film  producers,  while  expressing  much 
the  same  painful  prophecies  for  the  future,  have  gone  on 
record  with  a  resolution  against  imposing  special  taxes 
on  American  films.  A  film  industry  which  cannot  breathe 
except  with  the  aid  of  such  artificial  respiration  as  taxes 
on  foreign  competitors  cannot  live  long. 

The  apprehension  in  the  ranks  of  European  film  pro- 
ducers has  not  been  lessened  by  a  page  "ad"  appearing  in 
all  the  big  cities  seeking  "immediately"  suitable  quarters 
for  film  exchanges. 

It  does  seem  as  if  the  statements  appearing  periodically 
in  the  trade  press  here  and  in  the  States  that  Europe  was 
getting  tired  of  Yankee  films  were  based  on  nothing  very 
substantial.  The  situation  has  not  been  softened  by  the 
plain  and  honest  comments  of  the  commercial  attache 
of  the  American  legation  in  Berlin.  This  gentleman, 
speaking  of  the  efforts  of  the  German  government  to  force 
an  exchange  of  German  and  American  films  as  the  basis 


By 

W.  Stephen  Bush 

of  every  permit  to  import  our  films  into  Germany,  re- 
marked : 

"To  enable  him  to  bring  in  as  many  first-class  American 
films  as  possible  the  German  producer  makes  as  many  of 
the  cheapest  possible  films  as  he.  can.  The  cost  of  the 
negative  varies  from  $20,000  to  $35,000.  In  these  films 
generally  one  or  at  the  most  two  sets  are  used." 

Those  readers  of  Moving  Picture  World  who  are  in- 
terested in  future  film  events  may  take  note  of  a  great 
feature  which  will  be  released  in  1931.  This  most  unusual 
production  is  being  made  in  France  by  the  strangest  di- 
rector I  ever  met  in  a  long  career  of  writing.  I  am  speak- 
ing of  M.  Abel  Gance  and  his  ambitious  undertaking  to 
produce  a  minute  and  complete  screen  biography  of 
Napoleon  I. 

The  plan  of  M.  Gance  is  to  present  the  world  not  merely 
with  two  or  three  hours  of  entertainment,  but  with  a 
work  of  monumental  size  and  extraordinary  quality. 
Films  dealing  with  the  subject  of  Napoleon  have  been  com- 
mon enough  from  the  earliest  days  of  the  industry.  The 
efforts  to  reproduce  the  great  man  and  his  life  on  the  screen 
have  persisted  to  this  very  minute. 

M.  Gance  has  no  intention  of  competing  with  any 
previous  effort  of  this  kind.  His  aim  is  infinitely  higher. 
He  is  painting  Napoleon  for  the  screen  in  all  his  struggles 
with  Fate  and  for  this  purpose  has  divided  the  life  of  the 
conqueror  into  two  periods :  The  early  period  when  Fate 
seemed  to  obey  Napoleon  and  the  other  period  when 
Napoleon  seemed  but  a  toy  of  Fate.  As  M.  Gance  him- 
self puts  it :  "As  General  Bonaparte  he  skirted  the  edge 
of  the  maelstrom ;  as  emperor  he  was  drawn  into  the  very 
midst  of  it." 

Space  here  is  too  precious  for  a  detailed  account  of  M. 
Gance's  labors.  The  director  has  planned  everthing  care- 
fully with  a  view  to  thoroughness.  There  are  to  be  seven 
parts  of  the  feature,  each  part  to  take  just  one  year.  One 
part  is  half  finished,  Mr.  Gance  having  commenced  work  on 
it  last  January.  All  the  early  scenes  have  been  taken  in 
Corsica  around  Ajaccio,  the  birthplace  of  Napoleon. 

I  mention  this  because  it  indicates  the  scale  on  which 
the  enterprise  is  planned.  Three  or  possibly  four  differ- 
ent actors  will  take  the  part  of  Napoleon  as  he  appeared 
in  the  great  phases  of  his  career.  The  "Societe  Abel 
Gance"  has  been  founded  with  international  capital.  It 
its  claimed  that  the  director  will  have  60,000,000  francs  at 
his  disposal.  One  cannot  help  thinking  of  the  vast  ad- 
vantage of  advertising  a  film  for  seven  long  years. 

According  to  reports  given  out  in  Berlin,  Paramount  has 
not  renewed  its  contract  with  the  German  concern  which 
has  heretofore  distributed  its  films.  It  is  not  known  what 
arrangements  Paramount  will  make  in  the  future.  The 
agency  which  has  until  now  distributed  Paramount  films 
has  made  a  contract  with  Cecil  de  Mille's  company.  It  is 
supposed  to  be  based  on  a  reciprocity  arrangement  by  which 
at  least  a  limited  number  of  German-made  films  are  to 
be  distributed  by  the  Producers  Distributing  Corp. 
through  its  exchanges  in  the  States.  These  German  films 
intended  for  absorption  in  the  American  market  are  to 
have  the  same  star  for  the  first  three  or  four  times  at 
least.  It  is  also  intended  to  have  American  actors  in  the 
casts  of  these  films. 


702 


MOVING    PICTURE  WORLD 


August  15,  1925 


Italy 

Is  Nature's 


Film  Studio 

i 

EVERY  producer  who  wants  to  make  better  pictures 
should  read  the  recent  report  of  Commercial  Attache 
H.  C.  MacLean  to  the  Department  of  Commerce.  The 
extracts  published  in  the  Moving  Picture  World  of  July  4, 
1925,  were  both  interesting  and  valuable.  Mr.  MacLean 
deserves  great  praise  for  the  film  facts  he  has  so  painstak- 
ingfly  gathered  and  for  his  correct  summing  up  of  the  pro- 
ducing conditions  existing  in  Italy. 

I  know  from  personal  observation,  close  study  right  on 
the  premises,  and  from  actual  experience  that  Italy  has 
been  but  little  and  poorly  used,  and  that  her  present  state 
of  well-nigh  total  inertia  is  directly  traceable  to  the  native 
producers'  CAN'T  and  the  foreign  producers'  WON'T. 
Some  months  ago  I  named  Italy,  "NATURE'S  FILM 
STUDIO."  It  is  that  and  more.  It  is  a  studio  which, 
viewed  from  any  and  ever)-  angle,  shows  its  towering  su- 
periority over  all  others.  And  yet  Italy,  climatically  peer- 
less, photographically  ideal,  scenically  supreme,  artistically 
unrivaled,  politically  serene  and  economically  sound,  in- 
stead of  being  first  in  motion  picture  production,  is  almost 
at  the  rear  of  the  procession. 

Studios  Are  Idle 

Scores  of  studios,  that  but  a  decade  ago  hummed  with 
activity,  are  now  padlocked — mute  evidence  of  the  film  pri- 
mate which  once  was  Italy's!  Directorial  brains  going  to 
seed  and  acting  talent  robbed  of  an  outlet !  A  big  industry 
that  should  thrive  the  most  in  Italy  is,  alas!  almost  mori- 
bund. What  is  wrong?  Who  is  to  blame?  Where  is  the 
remedy?  No  doubt  the  World  War  and  its  aftermath  did 
much  in  paralysing  film  production  in  Italy.  But,  more 
than  war,  the  native  producers  are  at  fault,  for,  despite 
their  undisputed  excellence  in  artistic  values,  they  know 
nothing  and  care  less  for  commercial  ones.  Hence  their 
pictures,  except  for  a  scattering  few,  have  been  financial 
failures.  Little  wonder  Italian  financiers  have  tired  of 
losing  money  for  Art's  sake  and  steer  clear  of  film  produc- 
ing propositions ! 

Last  but  not  least,  some  of  the  blame  may  rightly  be 
laid  at  the  door  of  American  producers,  who,  through  some 
reason  or  another,  have  overlooked  the  advantages  and  the 
benefits  that  Italy  offers  them.  True,  a  very  small  number 
of  American  productions  have  been  made  in  the  land  of 
Mussolini ;  but  inconsistent  and  sporadic  efforts  do  not  ac- 
complish anything  tangible. 

Can  Make  Big  Pictures  in  Italy 

Personally  I  am  at  a  loss  to  understand  this  aloofness 
of  the  American  producers,  especially  of  those  who  have 
already  enjoyed  a  dip  in  the  delightful  and  profitable  pro- 
ducing waters  of  Italy.  They,  if  any,  should  know  that 
producing  in  Italy  PAYS  and  pays  right  well.  Verily  it 
is  not  philanthropy  but  good  business  to  produce  pictures 
in  Italy.  Sixteen  years  of  production  and  distribution  ex- 
perience together  with  my  inherited  and  practical  know- 
ledge of  Italy  and  Italians  enable  me  to  state  most  em- 
I  phatically  that  bigger  and  better  pictures  can  be  made  in 
Italy  for  less  than  the  cost  of  mediocre  features  made  any- 
where else. 


By 

Charles  Simone 

I  am  strong  for  home  trade,  and  do  not  advocate  an 
exodus  of  American  producers.  I  believe,  however,  that 
not  more  than  90  per  cent  of  American  pictures  should  be 
made  in  the  United  States  and  that  the  remainder,  particu- 
larly spectacular  productions,  should  be  staged  in  Italy 
with  American  directors  and  mixed  casts  of  Italian  and 
American  players.  "The  White  Sister"  and  "Romola" 
were  so  produced.  Both  unquestioned  successes,  artistic- 
ally and  commercially. 

Inactivity  Due  to  American  Films 

Because  of  two  potent  reasons,  viz :  lack  of  capital  and 
inability  to  make  pictures  of  world-wide  appeal,  the  Ital- 
ians are  helpless  and  cannot  lift  the  picture  industry  to 
the  heights  that  Italy  demands.  Germany  is  trying  to 
help;  but  Germany,  notwithstanding  some  luminaries,  lacks 
the  experience  and  the  sure  touch  of  American  producers. 
The  Italian  producers,  or,  rather,  a  small  coterie  of  them, 
attribute  their  inactivity  to  the  influx  of  American  films,  and 
ask  their  government  to  crush  this  "foreign  evil." 

Clamoring  for  governmental  protection  will  be  of  no 
avail.  There  is  nothing  to  protect  anyway.  When  the 
Italian  producer  has  learned  the  trick  of  making  market- 
able pictures  he  will  forget  all  about  "invasion,"  "evil"  and 
"protection."  Just  now,  instead  of  crying  for  protection, 
he  should  shout  his  loudest  for  the  co-operation  of  Ameri- 
can producers.  It  is  America  and  America  alone  that  can 
aid  in  putting  Italy  solidly  on  the  moving  picture  map. 
And  Italy,  though  she  may  never  regain  the  lost  premier- 
ship, will,  if  adequately  helped,  be  certain  of  second  place 
— second  only  to  America. 

Should  Send  Italy  Help 

With  the  exception  of  capital,  American  know-itive- 
ness  and  American  commercial  wizardry,  Italy  has  every- 
thing (  the  best  of  everything)  to  make  successful  motion 
pictures,  no  matter  what  the  theme,  the  period  or  the  locale. 
America  should  not  hesitate  to  lend  Italy  a  hand  for  the 
amelioration  of  producing  conditions  there  and  for  the 
general  good  of  the  film  industry  throughout  the  world. 
And  right  here  it  is  well  to  bear  in  mind  the  fact,  that, 
though  such  a  move,  America  has  all  to  gain  and  nothing 
to  lose. 

The  Italian  hand  is  beckoning  from  across  the  seas. 
Who  will  be  the  first  to  heed  it?  Where  and  who  is  the 
far-seeing  American  producer  ready  to  grasp  this  golden 
opportunity  and  send  a  producing  unit  to  Italy  to  make 
a  series  of' bigger  and  better  box-office  attractions?  Much 
could  be  written  anent  the  whys  and  wherefores  Americans 
should  do  some  regular  producing  in  Italy,  but,  for  the 
present,  I  shall  merely  add  that,  while  better  pictures  for 
less  money  may  be  made  anywhere,  the  American  producer 
is  sure  of  them  in  Italy.  It  is  essential  to  first  secure  the 
services  of  a  capable  and  conscientious  manager  having  a 
sound  knowledge  of  Italy,  preferably  an  American  of  Ital- 
ian origin.  The  American  producer,  who  can  appreciate 
these  truths  and  act  accordingly,  will  make  hay  while  the 
sun  shines.    And  the  sun  shines  longest  in  Italy. 


August  15,  1925 


MOVING   PICTURE  WORLD 


703 


M.  P,  T.  (X  A.  Unseated  by  Detroit 

Bonfire;  Little  Is  Accomplished 


Faction  War  Features  Personalities — Richey 
Out — Finance  Status  Started  Infectives 
— Play  date  Bureau  Remains  Unshaken 

By  TOM  WALLER 

THE  national  directorate  session  reddened  the  Detroit  sky  one  night  last 
week  with  all  the  brilliance  of  a  conflagration.  As  such  it  was  regarded 
then  but,  with  the  reduction  of  the  flare  to  smouldering  crisps,  its  signifi- 
cance is  already  being  likened  to  a  single  bale  of  ignited  dry  straw,  the  flames  of 
which  possibly  scorched  the  barn  door. 

No  duel  of  machine  gun  batteries  could  have  flung  faster  into  one  another 
leaden  pellets  which  in  Detroit's  case  were  substituted  by  writhing  bits  of 
scalding  sarcasm.  For  the  hour  they  made  what  some  may  have  considered  good 
"news"  copy.  But  with  the  cooling  days  which  have  followed  the  broth  has 
simmered  down  to  a  clear  consomme,  the  essence  of  which  is  an  M.P.T.O.A. 
none  the  worse  nor  the  better,  excepting,  possibly,  a  few  surface  scratches. 


Excluding  indulgences  in  one  another's  per- 
sonalities, the  M.  P.  T.  O.  A.  directors  re- 
turned to  their  homes  last  Friday  afternoon, 
leaving  as  things  of  accomplishment  on  the 
Detroit  record : 

(1)  The  denning  of  the  powers  of  finance 
committee  and  election  of  an  administrative 
unit. 

(2)  The  authorization  by  the  board  for  the 
administrative  committee  to  engage  a  business 
manager. 

(3)  The  removal  of  the  M.  P.  T.  O.  A.  seal 
from  the  playdate  bureau,  but  the  pledge  by 
the  organization  to  cooperate  for  the  success- 
ful functioning  of  the  bureau. 

(4)  All  of  the  directors,  with  the  exception 
of  Steffes,  Cole  and  Cross,  allowing  their  paid 
pledges  to  remain  in  the  organization's  treasury. 

(5)  Approval  of  Seider's  plan  for  the  solu- 
tion of  the  contract  and  arbitration  situations. 

(6)  Approval  of  Independence  Week,  start- 
ing October  18,  and  pledge  of  cooperation  with 
independent  producers  for  its  success. 

With  Allied  returning  to  the  fold  at  Mil- 
waukee, it  was  generally  surmised  then  that 
there  would  be  some  internal  rupture  before 
matters  as  a  whole  in  the  M.  P.  T.  O.  would 
be  smoothed  out  under  the  new  program. 

Some  expected  that  the  outburst  would  be 
lealized  at  the  first  session  of  the  new  direc- 
torate. The  former  insurgents  were  apparently 
satisfied  with  the  placements  they  received  on 
executive  committees  at  their  closed  gathering 
in  New  York. 

What  is  said  to  have  inspired  the  Detroit 
battle  of  epithets  is  now  credited  to  a  secret 
meeting  of  the  old  finance  committee,  following 
by  exactly  two  weeks  the  session  of  the  direc- 
torate held  in  the  Roosevelt  Hotel.  This  com- 
mittee meeting  is  said  to  have  been  held  in  a 
private  suite  in  the  Biltmore  Hotel.  Cohen,  it 
is  said,  it  also  developed  at  Detroit,  then 
claimed  that  Louis  Sagal  as  treasurer  was  au- 
tomatically a  part  of  the  finance  unit.  Steffes 
and  Cross,  at  that  time,  it  is  also  reported,  re- 
fused to  recognize  Sagal  since  this  would  hav; 
made  President  Woodhull's  vote  as  an  ex- 
officio  member  a  deciding  factor  for  the  East. 
Instead  of  waiting  for  the  directors'  meeting 
Cross  and  Steffes  are  said  to  have  quit  the 
finance  committee  at  that  New  York  confab. 


This  situation,  it  is  further  reported,  led  to 
a  demand  from  the  middle  west  for  the  latest 
session  of  the  national  directorate  in  Detroit. 

When  in  Michigan  the  request  of  Board 
Chairman  Cohen  for  a  report  by  the  finance 
committee  was  reached  the  general  question, 
"Who  is  the  finance  committee?"  came  from 
all  corners  of  the  hall. 

The  finance  committee  situation  then  dis- 
closed itself  with  Steffes,  it  is  said,  claiming 
Sagal  was  not  eligible  and  Cohen  maintaining 
to  the  contrary.  Seider  interjected  that  both 
directors  were  wrong  and  that  the  constitution 
prescribed  that  the  finance  committee  was 
legally  composed  of  only  three:  Cohen,  Com- 
merford  and  Davis.  For  parliamentary  rea- 
sons at  the  time  these  three  resigned  to  be  im- 
mediately re-elected. 

The  Playdate  Bureau  also  had  its  innings. 
The  question  of  its  relationship  to  the  national 
organization  and  its  status  in  general  were 
touched  upon  in  a  series  of  heated  discussions. 
Whether  or  not  the  bureau  should  be  abolished 
was  never  put  to  a  vote,  the  World  is  informed. 
The  subject  which  caused  a  temporary  deadlock 
but  which  was  later  alleviated  by  a  parlia- 
mentary ruling  was  the  fifteen  for  and  the 
fifteen  against  the  acceptance  of  a  report  being 
rendered  before  the  delegates  on  the  bureau's 
activities. 

Next  in  order  was  the  question  by  some  of 
the  mid-western  leaders  as  to  the  validity  of 
the  organization  seal  in  connection  with  bureau 
correspondence  and  administration.  Some  of 
the  Allied  heads  are  reported  to  have  voted 
against  its  discontinuance  when  it  appeared 
that  no  strenuous  objections  would  be  regis- 
tered against  the  move.  Cohen,  it  is  said,  was 
one  of  those  who  voted  for  the  omission  of 
the  seal  hereafter  in  any  connection  with  the 
bureau,  which  matter  was  carried. 

The  selection  of  the  new  administrative  com- 
mittee was  made  in  a  unique  way.  Cohen 
picked  five  men  to  his  left  and  Steffes  selected  a 
similar  number.  These  ten  adjourned  in  cau- 
cus and  reported  the  following  committee 
which  was  endorsed :  Brylawski,  Wells,  Cross, 
Commerford  and  Davis.  This  unit  will  have 
for  its  deliberation  the  naming  of  a  business 
manager.  Their  selection,  it  was  pointed  out, 
will  be  only  tentative  and  before  becoming  final 


Entrance  for  Aged 

The  Strand  Theatre,  Hamilton,  On- 
tario, now  has  a  "family  entrance"  in 
addition  to  its  main  front  entrance  as 
a  result  of  the  discovery  by  Manager 
H.  E.  Wilton  that  quite  a  few  old  or 
infirm  people  were  being  denied  the 
pleasure  of  attending  the  moving  pic- 
ture theatre  because  of  their  inability 
to  walk  into  a  theatre  from  an  auto- 
mobile or  carriage. 

Manager  Wilton  heard  from  a  num- 
ber of  regular  patrons  that  there  were 
old  folks  at  home  who  would  like  to 
come  to  the  show  but  who  did  not  like 
the  idea  of  being  brought  into  the  main 
door  of  the  theatre.  He  therefore  hit 
upon  the  plan  of  making  a  large  side 
exit  doorway  a  special  entrance  for 
these  people.  He  then  passed  the  word 
around  that  old  people  could  be  car. 
ried  into  the  auditorium  through  this 
entrance  and  the  result  has  been  that 
many  old  people  have  now  enjoyed 
their  first  movie  in  years.  The  side 
entrance  leads  directly  to  seats  which 
are  well  up  to  the  front. 


HEUST1S  WITH  NEILAN 

Reed  Heustis  has  taken  over  the  coast  pub- 
licity of  Marshall  Neilan  Productions  at  the 
Marshall  Neilan  Studios  in  Edendale,  Los  An- 
geles. Haustis  will  work  in  conjunction  with 
Raymond  Cavanagh,  director  of  publicity  for 
Celebrity  Pictures  in  New  York. 

will  have  to  meet  with  the  endorsement  of  the 
national  directorate  as  a  whole. 

As  reported  in  last  week's  World  the  busi- 
ness manager  proposition  was  another  move 
which  greatly  fanned  the  political  wrangle  at 
Detroit. 

In  this  connection  H.  M.  Richey,  the  tenta- 
tive choice  of  the  original  finance  committee, 
is  definitely  out.  It  is  said  that  one  of  the 
main  reasons  for  the  break  is  due  to  a  contract 
which  he  submitted.  This  is  described  as  an 
ironclad  document  which  made  the  managerial 
job  one  of  great  exhibitor  power.  One  of  its 
clauses  is  reported  to  have  demanded  a  continu- 
ous amount  of  $500  monthly  at  the  disposal  of 
the  holder.  Among  other  things  the  contract 
is  said  to  have  demanded  access  to  all  of  the 
organization's  books  and  papers  by  the  busi- 
ness manager. 

Thirty  exhibitors  were  in  attendance  on  the 
first  day  of  the  Detroit  session.  Sixteen  of 
the  thirty  put  in  an  appearance  on  the  second 
day.  The  absentees  are  reported  to  have  been 
mostly  Allied  leaders.  Eleven  members  consti- 
tute a  quorum,  so  Friday's  meeting  got  under- 
way and  terminated  harmoniously.  Then  the 
plan  submitted  by  Joseph  M.  Seider,  chairman 
of  the  committee  on  arbitration  and  contract, 
for  a  solution  of  the  arbitration  and  contract 
solution  was  endorsed.  Approval  was  also  re- 
corded of  Independence  Week,  commencing 
October  18,  as  inaugurated  by  the  Independent 
Motion  Picture  Producers  Association  of 
America. 


704 


M  O  I'  I  X  (7    PICTURE  WORLD 


August  15,  1925 


Shallenberger  Quotes  "Informant" 
On  Activities  of  Atlanta  Board 


WE.  SHALLF.XBERGER,  president 
of  Arrow  Pictures  Corporation,  this 
•  week  submitted  to  Moving  Picture 
World  information  which  he  quotes  as  hav- 
ing to  do  with  the  activities  of  the  Atlanta 
Film  Board  of  Trade  and  "furnished  me  by  a 
man  who  was  a  member  of  this  organiza- 
tion." Although  it  is  not  included  in  his 
statement,  this  man  is  presumably  Mr.  Brom- 
berg  of  Atlanta,  about  whom  considerable 
was  recently  written  in  connection  with  his 
relation  with  the  Atlanta  board.  Shallen- 
berger quotes  his  informant  as  follows  : 

First:  All  national  local  members  were 
stripped  of  authority  and  could  only  act  and 
render  decisions  under  instructions  promul- 
gated by  their  home  offices. 

Second:  It  was  the  policy  of  the  members 
of  the  Arbitration  Board  to  enforce  unfair 
contracts  without  going  into  a  statement  of 
facts  leading  up  to  the  signing  of  the  con- 
tract by  the  exhibitors. 

Third:  The  defendant  was  not  given  an 
opportunity  to  introduce  evidence  necessary 
to  support  his  reasons  for  not  going  through 
with  the  contract  that  was  in  controversy. 

Fourth:  We  honestly  believe  that  the 
functioning  of  the  board  was  not  fair  to  the 
exhibitors. 

Fifth:  All  local  exhibitor  members  of  the 
Arbitration  Committee  were  handicapped  due 
to  the  fact  that  they  were  sitting  on  the 
board  with  distributor  managers  with  whom 
they  were  dealing  each  week,  and  in  a 
measure  this  brought  about  coercion  on  the 
part  of  the  non-members  of  the  Arbitration 
Committee,  as  no  local  exhibitor,  or  even  an 
out-of-town  exhibitor  who  was  brought  to  the 
city  to  act  upon  the  board,  at  any  stated 
meeting,  did  not  feel  at  liberty  to  find  in 
favor  of  the  exhibitor,  due  to  the  fact  that 
the  company  interested  (in  practically  every 
case)  was  one  with  which  he  (the  exhibitor 
member)  was  doing  business  from  time  to 
time. 

Sixth:  The  local  membership  was  stripped 
of  all  authority  by  reason  of  the  fact  that 
they  could  not,  of  their  own  free  will  and  ac- 
cord, do  any  act  other  than  that  which  had 
the  stamp  of  approval  of  the  Hays  organiza- 
tion. The  independent  membership  was  in  the 
minority. 

Seventh:  The  local  organization  consisted 
of  fourteen  members  and  of  this  number  three 
were  independent  and  eleven  national  or- 
ganizations. 

Eighth:  By  virtue  of  our  membership  in 
the  local  Film  Board  of  Trade  we  were  forced 
to  support  claims  made  against  exhibitors  and 
hold  up  and  suspend  service,  even  though  in 
our  opinion  the  claim  was  illegal,  unjust  and 
the  contract  or  contracts  were  secured 
through  unfair  methods. 

Ninth:  We  believe  the  board  was  operated 
contrary  to  the  Federal  Statutes  regulating 
such  orsanizations. 

Tenth:  The  Film  Board  of  Trade,  as  op- 
erated, was  contrary  to  "Common  Law  Prin- 
ciples" and  deprived  not  only  exhibitors  but 
film  exchanges  of  their  property  rights,  with- 
out due  process  of  law,  and  was  confiscatory. 

Eleventh:  The  membership  failed  to  co- 
operate 100  per  cent  and  would  not  live  up 
to  what  is  known  as  a  "gentleman's  agree- 
ment" and  all  members  were  distrustful  of 
one  another  and  were  frequently  guilty  of 
putting  "something  over." 

Twelfth:  Our  experience  in  the  findings  of 
the  Arbitration  Committee  demonstrated 
clearly  that  when  an  exhibitor  bought  or 
contracted  for  service  for  a  specific  day  in 
the  week  and  for  some  reason,  beyond  his 
control,  the  exhibitor  was  forced  to  close  his 
theatre  on  that  particular  day,  it  was 
the  policy  of  the  members  of  the  Arbitration 
Committee  to  ignore  the  fact  that  that  par- 
ticular service  was  bought  for  a  stated  day 
in  the  week,  and  endeavor  to  force  the  ex- 
hibitor to  play  the  product  contracted  for  on 
some  other  day  in  the  week,  disregarding  the 
fact  that  some  other  distributor  had  service 
under  contract  for  that  day  in  the  week,  thus 
depriving  the  distributor,  who  was  logically 


and  rightfully  entitled  to  its  protection  (to 
play  dates)',  thus  depriving  distributor  from 
receiving  the  revenue  it  was  so  justly  en- 
titled to,  thereby  favoring  some  national  or- 
ganization. 

Thirteenth:  Under  a  resolution  adopted  by 
the  local  Film  Board  of  Trade  (which  was 
prepared  by  the  general  attorney  of  the  Film 
Board  of  Trade,  469  Fifth  avenue,  New  York) 
all  revenue  accruing  to  the  local  board  was 
transmitted  and  deposited  direct  with  the 
Film  Board  of  Trade  in  New  York,  which  is 
in  direct  conflict  with  Section  Four,  Article 
Three  of  the  By-Laws  of  the  local  Film 
Board  of  Trade,  thus  denying  the  local  board 
supervision  of  disbursements. 

Fourteenth:  The  local  Film  Board  of 
Trade,  being  a  Georgia  corporation  and 
clothed  with  power  to  sue  and  to  be  sued, 
was  stripped  of  all  authority  in  the  matter 
of  finances. 

Fifteenth:  In  the  event  an  exhibitor  or 
body  of  exhibitors  saw  fit  to  file  suit  of  com- 
plaint against  the  local  Film  Board  of  Trade 
and  its  members,  our  company  and  three 
others  would  have  been  the  only  members 
who  were  residents  of  the  State  of  Georgia 
and  authorized  by  law  to  do  business  in 
Georgia  and  our  assets  could  have  been  tied 
up  instantly  by  attachment  or  otherwise. 
Whereas  a  majority  of  the  membership  con- 
sisted of  non-resident  corporations  whose 
home  offices  were  in  states  other  than  the 
State  of  Georgia. 

Sixteenth:  Little  or  no  authority  was 
vested  in  the  local  membership  and  no  ini- 
tiative could  be  indulged  In  by  same,  due  to 
the  fact  that  all  national  members  were  sub- 
ject to  instructions  or  home  office  officials  in 
New  York. 

Seventeenth:  During  our  membership  not 
a  single  decision  of  the  Arbitration  Committee 
met  with  the  approval  of  exhibitor  and  dis- 
tributor alike. 

Eighteenth:  Those  who  were  found  against 
or  lost  their  case  before  the  Film  Board  of 
Trade  evaded  the  rulings  as  far  as  possible 
and  in  this,  when  it  was  to  the  interest  of 
some  particular  company,  they  were  aided  and 
abetted  by  the  manager  of  other  members  of 
the  organization  and  that  particular  company 
was  the  beneficiary.  In  many  instances  ex- 
hibitors were  taught  how  to  evade  a  con- 
tract that  they  wished  to  avoid. 

Nineteenth:  I  know  of  not  less  than  three 
cases  where  exhibitors  who  had  their  service 
held  up  by  distributor  members,  during  the 
suspension  and  pending  a  final  hearing,  na- 
tional members  of  the  Atlanta  Film  Board  of 
Trade  continued  to  serve  product  despite  the 
fact  that  letters  of  deposit  had  gone  out  from 
all  exchanges  to  the  defendant  exhibitor. 

At  Waycross,  Ga,,  while  the  exhibitor  was 
under  suspension  not  less  than  two  ex- 
changes continued  to  serve  this  exhibitor  to 
the  detriment  of  all  other  members. 

At  DeFuniak  Springs,  Fla.,  while  that  ac- 
count was  under  suspension,  Pathe  exchange 
having  a  claim  against  him,  Famous  Players- 
Lasky  continued  to  serve  that  account  to  the 
exclusion  of  other  member  distributors. 

One  distributor  member  continued  to  serve 
various  accounts  that  were  suspended,  claim- 
ing that  they  had  a  right  to  do  so  under  certain 
franchises  and  it  was  our  opinion  that  the 
franchise  was  of  no  more  value  and  had  no 
superior  rights  over  a  specific  contract  for  a 
series  or  group  of  pictures. 

Jasper,  Ala.,  circuit  consisting  of  four 
towns  was  suspended  and  during  the  suspen- 
sion two  of  the  national  organizations, 
Famous  Players-Lasky  and  Fox,  and  possibly 
others  continued  to  serve  this  exhibitor 
despite  the  fact  that  Progress  Pictures,  Inc., 
and  other  organizations  were  forced  to  with- 
hold service  and  return  checks  sent  In  by 
this  exhibitor,  a  settlement  of  the  claim  hav- 
ing been  made  over  the  telephone  without 
conferring  or  consulting  with  the  entire  mem- 
bership of  the  Atlanta  Film  Board  of  Trade, 
thus  causing  other  members  to  lose  revenue 
and  hold  up  contracts  that  represented  a  con- 
siderable investment.  The  national  organiza- 
tions attempted  to  absorb  all  playing  time 
and  tie  up  the  exhibitors  with  block  contracts 

for  more  playing  time  than  the  exhibitor  had 


Calls  It  "Silly 


When  Shallenberger's  statement  on 
the  activities  of  the  Film  Board  of 
Trade  in  Atlanta  was  called  to  the  at- 
tention of  the  Hays  office,  Courtland 
Smith,  assistant  to  Will  Hays,  ob- 
served: 

"It  is  too  silly  to  comment  on." 


Famous  Launches  in 
Canada  Big  Coupon 
Ticket  Plan 

A  gigantic  plan  for  the  co-operative  selling 
of  books  of  coupon  tickets  is  being  put  into 
operation  by  the  Famous  Players  Canadian 
Corp.,  Toronto,  under  a  scheme  which  is  known 
as  the  "Scrip  Book  Plan."  These  tickets  will 
be  sold  at  each  of  57  selected  theatres  of  the 
huge  chain  of  approximately  100  houses  owned 
and  controlled  by  the  corporation  in  Canada, 
the  books  of  coupons  being  identical  in  design 
for  all  the  designated  theatres. 

The  new  feature  is  being  organized  by  Wal- 
ter F.  Davis,  formerly  the  manager  of  the 
Metropolitan  Theatre  at  Winnipeg,  who  has 
been  appointed  an  official  of  the  head  office  at 
Toronto  for  the  purpose.  He  has  arranged  for 
the  launching  of  the  scrip  book  plan  simulta- 
neously in  all  Canadian  cities  and  it  will  be 
one  of  several  important  "flashes"  for  the  in- 
auguration of  the  "Capitol  Season  of  Enter- 
tainment" for  the  fall  and  winter  season  of 
1925-26.  A  considerable  amount  of  advertising 
matter  has  been  devised  for  the  first  announce- 
ments, these  including  attractive  24-sheet  pos- 
ters, trailers,  newspaper  advertising  displays, 
window  cards  and  slips  for  distribution  at  the 
theatres. 

The  books  of  tickets  will  come  in  two  book 
quantities,  the  designated  number  of  tickets  in 
each  instance  selling  at  stated  prices,  which  will 
mean  a  saving  to  purchasers.  The  tickets  will 
be  recognized  as  regular  admission  tickets  <tt 
each  of  the  57  theatres  regardless  of  where 
they  have  been  bought  and  they  are  transfera- 
ble, the  scrip  books  being  suitable  as  gifts  to 
friends  or  relatives,  prizes  or  otherwise.  They 
will  also  afford  considerable  convenience  to 
patrons  at  theatre  entrances. 


PARAMOUNT  REPRESENTATIVE  SAILS 

H.  J.  Lorber,  special  representative  for 
Paramount,  sailed  Wednesday,  August  5,  for 
Paris  en  route  to  Stockholm  where  he  will 
assist  in  the  installation  of  modern  exchange 
methods.  Mr.  Lorber  recently  returned  from 
Fiance,  where  he  had  spent  several  months 
on  the  same  mission. 


and  when  the  exhibitor  failed  to  absorb  the 
product  tendered  they  were  threatened  with 
the  Film  Board  of  Trade  and  were  forced  to 
play  out  unfair  contracts  to  the  exclusion  of 
other  members  who  had  equal  rights. 

Twentieth:  We  resigned  because  we  felt 
that  we  were  competent  to  conduct  our  own 
business  in  our  own  way  without  being  dic- 
tated to  by  officials  In  New  York  who  had  no 
knowledge  of  the  territory  or  specific  con- 
ditions. 

In  view  of  the  above  and  many  other  facts 
which  could  be  mentioned  we,  as  Independent 
distributors,  did  not  feel  that  it  was  to  our 
interest  or  the  exhibitors  in  this  territory  to 
retain  our  membership  in  the  Film  Board  of 
Trade  and  by  withdrawing  we  put  the  world 
on  notice  that  we  did  not  approve  of  the 
methods  employed  by  the  local  board  and  the 
edicts  issued  by  the  national  board  In  New 
York,  as  we  did  not  believe  that  we  could 
consistently  live  up  to  our  trade  mark  as  an 
independent  distributor. 

W.  E.  SHALLENBERGER. 


August  15,  1925 


MOVING    PICTURE  WORLD 


705 


Qreater  Movie  Season  Pennant 

Is  Now  Flying  in  1,500  Towns 

Hays  Office  Reports  Movement  Qets  Underway 
to  Brilliant  Start — Chicago  Opening  Said 
to  Eclipse  Others  in  Magnitude 


Reformers  Plan 


Another  attempt,  it  is  reported,  will 
be  made  this  coming  winter  to  pass  a 
bill  in  the  New  York  State  Legisla- 
ture to  stop  Sunday  motion  picture 
shows  in  that  state.  The  Lord's  Day 
Alliance,  a  well  known  reform  or- 
ganization which  was  back  of  a  similar 
bill  known  as  the  Jenks  measure  that 
was  introduced  at  the  last  session  of 
the  Legislature,  and  which  got  no 
further  than  being  referred  to  a  com- 
mittee and  a  subsequent  public  hear- 
ing that  ended  up  in  more  or  less  of 
a  row,  will  be  back  of  the  coming  bill. 


Between  Sermons  He 
Projects  Film  in 
Mass*  Town 

Motion  picture  shows  in  Pepperell,  Mass., 
not  only  are  conducted  under  the  direction  of 
a  minister,  but  he  is  the  projectionist  as  well. 
The  Rev.  Robert  W.  Drawbridge,  pastor  of 
the  community  church,  holds  a  first-class  Massa- 
chusetts projectionist's  license. 

Several  years  ago  the  residents  of  Pepperell 
felt  that  they  would  like  to  have  motion  pic- 
ture shows  in  their  midst.  Accordingly,  pro- 
jection equipment  was  purchased  and  installed 
in  the  church. 

The  Rev.  Mr.  Drawbridge  now  says  the  mo- 
tion pictures  have  grown  much  better  and  still 
are  shown  in  the  church.  He  says  that  all  the 
best  subjects  are  presented,  including  features, 
comedies,  educational  and  news  reels. 


Selling  1/our  Seats 


Gets  Summer  business  through  letting 
children  sell  tickets. 

Got  n  bus  card  with  a  good  nrgument. 

J.  M.  Blanchard  gets  Mayor  to  endorse 
Greater  Movie  Season. 

How  Hyman  surrounded  The  Marriage 
Whirl. 

Gave  away  2,54)0  bottles  of  grape  drink. 
Used  stars  and  bars  for  Barbara  Frietchie. 
Hyman  Kessler  profitably  makes  his  own 
"weeks." 

Fordham  (not  Ford)  has  an  educated  auto- 
mobile. 

Threat  of  "Night  Club  stirred  a  town. 
M.  AY.   I, armour   packs  Texas   house   on  a 
reissue. 

How  P.  R.  Toumey  cleaned  up  The  Ten 
Commandments. 

A  smashing  lobby  design  for  The  Manicure 
Girl  from  D.  H.  Faunce. 

Farewell*  one  serial  to  open  another. 

Took  classified  ad  for  Introduce  Me. 

Advertising  examples  on  Learning  to  Love, 
Chickie,  Quo  Vndis.  Lost — a  Wife,  Confessions 
of  a  Queen  and  Sally. 

(All  this  in  eight  pages  in  the  Selling  the  Picture 
to  the  Public  department.    Don't  miss  it.) 


GREATER  MOVIE  SEASON  is  in  full  swing.  More  than  fifteen  hun- 
dred cities  and  towns  are  flying  the  pennant  this  week  and  will  continue 
their  campaigns  throughout  August,  the  Hays'  office  reports.  Brilliant 
openings  are  reported  generally  in  telegrams  to  the  national  service  bureau 
that  organized  the  drive  from  the  Will  H.  Hays  office.  A  salute  of  guns  in  At- 
lantic City;  a  parade  in  Chicago  witnessed  by  more  people  than  any  like  event 
since  the  Armistice  celebrations;  a  radio  pageant  broadcast  from  New  York; 
a  demonstration  in  Denver  that  amounted  to  a  get-together  of  civic  officials, 
theatre-owners  and  business  men  on  a  basis  of  mutual  co-operation ;  every  city 
with  some  outstanding  achievement  by  way  of  emphasising  the  public  import- 
ance of  motion  pictures.  So  runs  the  history  of  the  first  national  Greater 
Movie  Season  backed  by  exhibitor  exploitation  of  an  unprecedented  nature. 


Personal  appearances  of  D.  W.  Griffith, 
Carol  Dempster,  W.  C.  Field  and  other  popu- 
lar screen  players  commenced  proceedings  at 
the  New  York  Strand.  Special  presentations 
at  the  Capitol,  Rivoli,  Rialto  and  Piccadilly 
carried  the  "greater  movie"  theme ;  and  an 
intensive  newspaper,  billboard  and  front-of- 
house  campaign  brought  immediate  results 
at  all  the  seventy-five  participating  theatres 
throughout  Greater  New  York. 

The  drive  nationally  developed  as  many 
surprises  as  an  election.  Atlanta,  for  in- 
stance, contradicted  the  general  belief  that 
the  season's  principal  advantages  were  for 
first-run,  down-town  houses.  "Reports  from 
all  theatres  here  indicate  from  ten  to  forty 
per  cent,  increase  in  business  over  the  past 
three  months,"  Willard  C.  Patterson  tele- 
graphed. "Community  and  second  run  thea- 
tres show  the  greatest  increase.  The  most 
outstanding  feature  of  our  campaign  was 
the  splendid  co-operation  from  big  business 
concerns  and  newspapers,  showing  that  the 
people  of  Atlanta  hold  their  picture  thea- 
tres in  high  regard.  Greater  Movie  Season  is 
a  success.  Let's  have  it  every  year." 

From  present  indications  Chicago  staged 
the  most  spectacular  function.  The  highlight 
proved  to  be  the  "King  and  Queen  of  Movies" 
Contest  sponsored  by  the  Herald-Examiner. 
Thirty-six  hundred  young  men  and  women 
entered  and  all  participated  in  the  parade  as 
Ladies-and  Gentlemen-in-Waiting  to  the  win- 
ners, Bert  Douglas  and  Anne  Teeman.  More 
than  a  million  and  a  half  people  thronged 
the  line  of  march — the  greatest  crowd  to  wit- 
ness a  parade  since  the  Armistice  Day  dem- 
onstrations, according  to  one  Chicago  news- 
paper. Exhibitors  throughout  Chicago  re- 
ported one  of  the  best  Saturdays  and  Sun- 
days in  their  experience,  proving  that  al- 
ready the  campaign  has  taken  effect. 

Under  direction  of  Ralph  T.  Kettering, 
everything  planned  was  carried  to  a  success- 
ful conclusion.  Two  contests  were  conducted 
simultaneously  in  the  Chicago  papers — the 
essay  contest  in  the  Evening  American  and 
the  "King  and  Queen"  contest  in  the  Herald 
and  Examiner.  All  the  other  publications 
were  generous  in  support.  More  than  17,920 
lines  of  free  publicity  were  secured  in  the  six 
newspapers,  which  at  the  regular  advertis- 
ing rates  would  have  cost  $54,760.  The  writ- 


ing and  placing  of  the  stories  was  handled  by 
Louis  P.  Kramer,  chairman  of  the  publicity 
committee.  Credit  for  the  parade,  declared 
to  be  the  greatest  thing  arranged  by  any 
industry  in  Chicago,  goes  to  Russell  Moon  of 
Paramount. 

Chicagoans  had  a  second  opportunity  to 
pay  homage  to  the  movie  king  and  queen  and 
to  continue  the  celebration  of  Movie  Season 
at  Trianon  Ballroom  when  both  Mr.  Douglas 
and  Miss.  Teeman  received  diainond  rings 
valued  at  $1,000.  The  "royal  couple"  were 
also  awarded  paid-up  life  insurance  policies 
for  $1,000'  and  parcels  of  Florida  real  estate. 
Other  prizes  to  the  value  of  $10,000  were 
awarded  competitors. 

"There  can  be  no  doubt  that  the  campaign 
has  helped  to  bring  together  various  factions 
in  the  motion  picture  industry,"  says  Louis 
P.  Kramer,  chairman  of  the  publicity  com- 
mittee. "Exhibitors  and  their  executives,  who 
were  at  sword's  point  before  the  start  of  the 
campaign,  are  now  working  in  harmony,  hav- 
ing learned  the  value  of  unified  effort  through 
Greater  Movie  Season.  The  campaign  has  also 
aided  business  in  Chicago  in  general.  One 
newspaper  handling  the  Chicago  contest  has 
increased  its  July  advertising  by  more  than 
four  hundred  columns  over  the  same  period 
of  last  year,  and  built  circulation  instead  of 
losing  it  as  most  newspapers  do  when  peo- 
ple are  away  on  vacations.  The  industry  has 
not  only  benefited,  but  has  made  many 
friends  who  now  fully  understand  the  value 
of  motion  pictures  and  motion  picture  thea- 
tres." 

Three  hundred  Michigan  theatre-owners 
conducted  the  campaign  simultaneously  and 
according  to  H.  M.  Richey,  "reports  indicate 
a  remarkable  public  interest.  It  has  been  a 
big  job  but  it  will  be  worth  the  effort."  No 
less  than  fifty  special  window  displays  were 
arranged  in  Detroit.  One  enterprising  Michi- 
gan exhibitor  in  a  town  of  twelve  thousand 
is  offering  two  automobiles  as  prizes  to  his 
patrons;  while  in  Lansing,  where  the  effort 
behind  the  national  contest  is  particularly 
aggressive,  twenty  valuable  local  awards 
have  been  secured. 

Washington,  Minneapolis,  St.  Paul,  Okla- 
homa City,  Tulsa  and  Louisville  have  de- 

(Continued  on  next  page) 


706 


MOVING   PICTURE  WORLD 


August  15,  1925 


Qreater  Movie  Season  Pennants  Fly 

(Continued  from  preceding  page) 


ferrcd  their  season  for  two  weeks  in  order 
to  develop  full  publicity  impetus. 

Telegraph  dispatches  from  other  centers 
where  the  season  has  opened,  follow : 

Atlantic  City — A  salute  of  fourteen  guns, 
one  for  each  theatre,  fired  by  the  Janeway 
Battery  Saturday  morning,  formed  the  open- 
ing shots  of  Greater  Movie  Season.  This 
brought  thousands  on  the  run  to  the  beach 
where  boy  scouts  displayed  large  banners 
reading:  "Atlantic  City  Welcomes  Greater 
Movie  Season  Which  Opens  To-Day."  From 
there  the  parade  moved  down  Atlantic 
Avenue.  All  theatres  and  most  of  the  ex- 
changes were  represented  by  floats ;  thea- 
tre employees  marched  together  with  pla- 
toons of  militia,  scouts,  and  mounted  police. 
The  country  for  twenty  miles  around  is 
twenty-four-sheeted;  the  fronts  of  street- 
cars carry  one-sheets ;  and  the  Greater 
Movie  Season  slogan  is  borne  on  the  wind- 
shields of  over  two  hundred  jitneys  as  well. 
There  are  fifty  thousand  visitors  in  Atlantic 
City  at  present  and  with  the  intensive  three 
weeks'  campaign  that  has  been  directed  at 
them,  all  houses  and  the  two  piers  are  get- 
ting extra  money. 

Wire*  Tell  Story 

New  Orleans — The  season  has  been 
launched  auspiciously,  ably  supported  by 
ninety  per  cent,  of  the  leading  theatre  own- 
ers. The  campaign  has  been  sound  and  prac- 
tical and  without  unnecessary  trimmings.  It 
is  felt  that  exhibitors  have  learned  much 
that  will  prove  valuable  next  year. 

Des  Moines — "The  public  is  in  accord  with 
our  campaign  and  know  that  greater  and 
better  motion  pictures  are  to  be  shown  dur- 
ing the  coming  season,"  said  A.  G.  Stolte, 
of  the  A.  H.  Blank  Enterprises,  whose  ef- 
forts have  been  largely  responsible  for  the 
successful  start  of  Greater  Movie  Season 
here.  "The  present  lineup  of  attractions  be- 
ing   booked    from    August    to  December 


Loew  Projectionists 

Strike  in  New  England 

As  a  result  of  refusal  to  re-employ  Thomas 
Hayden,  projectionist  at  the  Music  Hall  Thea- 
tre in  Pawtucket,  R.  I.,  a  strike  has  been  called 
in  virtually  all  of  the  theatres  in  New  England 
controlled  and  operated  by  E.  M.  Loew,  it  is 
reported.  The  strike  is  among  the  musicians, 
stage  employes  and  projectionists  in  the  Loew 
theatres  at  New  Bedford,  Lowell,  Lynn,  Fitch- 
burg,  Dorchester. 

The  theatres  affected  by  the  strike  are  Strand, 
New  Bedford;  Capitol  and  Dreamland,  Lynn; 
Majestic,  Fitchburg ;  Rialto,  Lowell,  and  Dor- 
chester at  Dorchester. 


ROCHESTER  MAN  SUES  PARTNER 

Alleging-  that  he  has  been  "frozen  out"  in 
the  management  of  the  Plymouth  Theatre, 
Rochester,  and  that  his  partners  are  conduct- 
ing the  place  "improvidently  and  negligent- 
ly," Harry  Tischoff  has  brought  suit  for  dis- 
solution of  his  partnership  with  Isidore  Rubin 
and  Morris  Bachmuth,  both  of  Kodak  Town. 
Tishcoff  claims  that  Rubin  and  Bachmuth 
failed  to  keep  an  agreement  to  assign  to  him 
a  third  interest  in  the  lease  and  have  failed 
to  consult  him  in  the  management  of  the 
theatre. 


promises  exceptional  business,  and  we  are 
convincing  the  public  of  the  sincerity  of  the 
Greater  Movie  slogan." 

Dallas — The  season  opened  with  capacity 
audiences  all  day.  Newspapers  have  given 
splendid  editorial  support.  While  no  actual 
figures  regarding  box-office  increases  can 
be  quoted,  Si  Charninsky  of  the  Capitol,  for 
one,  declares  himself  thoroughly  sold  on  the 
movement  and  looks  forward  to  it  as  a  yearly 
event. 

Indianapolis — Greater  Movie  Season  open- 
ing on  Sunday  was  a  big  success  at  all  thea- 
tres. In  addition  to  special  advertising  space, 
the  season  was  featured  in  individual  dis- 
plays. The  campaign  here  illustrated  so 
graphically  the  manner  in  which  public  spirit 
and  enthusiasm  can  be  developed  by  a  co- 
operative drive,  that  city  officials  and  busi- 
ness men  will  adapt  the  working  plans  for  a 
civic  demonstration  to  be  known  as  Greater 
Indianapolis  week,  scheduled  for  September. 

Toledo — All  theatres  participating  in  Great- 
er Movie  Season  have  started  off  to  in- 
creased business,  according  to  F.  E.  Walters 
of  the  Temple  Theatre,  who  controlled  the 
campaign.  The'  mayor  issued  a  general  proc- 
lamation which  was  published  in  all  news- 
papers. Theatre  fronts  are  decorated  and  a 
huge  banner  is  stretched  across  the  main 
thoroughfare.  The  Toledo  News-Bee,  con- 
ducting the  essay  contest,  is  offering  thirteen 
hundred  and  seventy  three  prizes  in  addi- 
tion to  the  three  national  awards. 

Encouraged  by  the  campaign's  success,  the 
large  theatres  intend  to  carry  the  season 
through  into  September. 


Albany  Zone  By-laws 

to  Be  Augmented 

Fxhibitors  in  the  Albany  zone  have  made 
certain  suggestions  which  are  to  be  embodied 
in  by-laws  that  will  be  used  to  govern  the 
Albany  and  Buffalo  zones  in  the  near  future.  A 
draft  of  the  by-laws  promulgated  by  the  Buf- 
falo zone,  was  recently  received  in  Albany,  and 
copies  were  then  sent  to  the  officials  and  mem- 
bers of  the  board  of  directors  of  the  zone, 
consisting  of  Louis  Buettner,  of  Cohoes;  Uly 
S.  Hill,  of  Troy ;  George  Dwore,  of  Schenec- 
tady;  Rae  Candee,  of  Utica;  W.  W.  Farley, 
of  Albany ;  Robert  Wagner,  of  Little  Falls ; 
L.  L.  Connors,  of  Cambridge;  Lew  Fischer  of 
Fort  Edward ;  and  Meyer  Schine,  of 
Gloversville. 

An  expression  was  asked  of  each  relative  to 
rejection,  approval  or  amendments.  As  a 
result,  some  excellent  suggestions  have  been 
received  for  possible  amendments.  A  meeting 
of  the  Zone  Committee  will  be  called  in  Albany 
the  latter  part  of  August  or  the  fore  part  of 
September  to  give  consideration  to  the  by-laws. 


ALBANY  PIANIST  AVERTS  PANIC 

What  might  have  been  a  panic  at  the 
Arbor  Hill  Theatre  in  Albany,  N.  Y..  one 
night  last  week,  when  an  unknown  person 
yelled  "fire,"  was  averted  by  Peter  Reilly, 
the  pianist,  who  kept  cool  and  continued  to 
play  on  as  though  nothing  had  happened  al- 
though a  badly  frightened  crowd  was  jam- 
ming the  exits.  One  woman  fainted  but  was 
revived  later  on  and  was  taken  home.  Abe 
Stone,  manager  of  the  house,  later  on  offered 
a  reward  of  J25  for  the  arrest  of  the  person 
who  had  caused  the  near-panic. 


United  Artists  Qets 
Big  Interest  in 
Foreign  Firm 

In  line  with  its  program  of  expansion,  the 
United  Artists  Corporation  has  reached  into 
Germany  and  consummated  a  deal  acquiring 
a  large  interest  in  the  Internacionale  Action 
Gesselshaft,  one  of  the  largest  distributing 
companies  of  that  country. 

The  deal  was  completed  August  4  by  Joseph 
M.  Schenck,  chairman  of  the  board,  and  Hi- 
ram Abrams,  president  of  the  United  Artists 
Corporation,  who  agreed  to  all  terms  submit- 
ted through  their  representative  in  Berlin. 

Included  in  the  deal  is  a  part  in  the  man- 
agement of  the  company's  holdings,  which 
comprise  six  exchanges  in  Germany,  a  build- 
ing in  Berlin  and  sixteen  German-made  films. 
The  United  Artists  Corporation  is  to  have 
representation  on  the  board  of  directors  and 
to  participate  in  the  administration  of  dis- 
tribution as  well  as  production. 

The  disposition  of  the  sixteen  German  films 
acquired  in  the  deal  waits  upon  their  viewing 
by  Mr.  Schenck,  who  will  pass  upon  their 
suitability  for  release  in  the  United  States. 
If  satisfactory,  they  will  be  released  through 
the  United  Artists  Corporation. 


Jersey  Directorate 
Lauds  Cohen  and 
Playdate  Men 

At  a  special  meeting  in  New  York  this 
week  the  New  Jersey  M.  P.  T.  O.  board  of 
directors  passed  two  resolutions.  The  first, 
in  part,  states :  "that  we  commend  the  cour- 
ageous stand  of  those  directors  of  the  Motion 
Picture  Theatre  Owners  of  America,  who 
stood  steadfast  in  their  support  of  the  Play 
Date  Bureau  and  so  preserved  the  cause  of 
the  independent  theatre  owner,  producer  and 
distributor." 

The  second  resolution  follows  in  part : 
"that  the  work  of  Sydney  S.  Cohen,  as  a 
theatre  owner  leader,  be  commended  and  that 
we  offer  to  Mr.  Cohen  our  hearty  congratu- 
lations and  appreciation  for  his  efforts  to  pro- 
tect and  advance  the  cause  of  the  independent 
theatre  owner  of  this  country." 

Other  business  taken  up  was  the  election 
of  Henry  Hecht  of  Passaic  to  fill  the  unex- 
pired term  of  Henry  P.  Nelson  as  a  director, 
and  the  creation  of  an  associate  directorate, 
including  Lee  Newbury,  Belmare ;  E.  Thorn- 
ton Kelly,  Papasades;  J.  J.  Ungerm,  Newark; 
A.  W.  Hill,  Paulsboro;  Lew  Pizor,  Audubon: 
L.  Morton  Lewis,  Atlantic  Citv. 


Incorporations 

The  motion  picture  business  continues  to 
reflect  the  uxual  midnummer  slump  In  New 
York  State,  with  three  companies  obtaining 
charters  from  the  secretary  of  state  durlnK 
the  past  week,  for  the  purpose  of  engaging; 
in  some  branch  of  the  Industry.  The  newly 
Incorporated  companies  Included  the  Depend- 
able Film  Corporation,  amount  of  capitalisa- 
tion not  stated,  with  Charles  S..  Betty  and 
William  Goets  of  New  York  City  as  directors i 
The  Village  Follies  Attractions,  Inc.,  *10O,0OO. 
with  William  Kaufman,  Israel  Flnkcl  and  Ida 
Hh munis.  New  York;  4J>tli  and  Broadway  Cor- 
poration, capitalisation  not  stated,  with  David 
Blum,  Irving:  M.  Greenfield  and  Matle  Ham- 
mersteln.  New  York  City. 


August  15,  1925 


MOVING    PICTURE  WORLD 


707 


j  N.  Y*  Zone  Extends  Peace  Pipe  to 
|    State  Organization,  O'Reilly  Writes 

President  Dillon  Agreeable  to  a  Conference 
on  Subject  of  T*  O.  C.  C,  Participation 
in  Empire  Unit's  Activities 

FIRST  overtures  to  bring  about  harmony  in  the  New  York  State  M.  P.  T.  O., 
have  been  made  by  Charles  L.  O'Reilly,  of  New  York,  president  of  the 
Theatre  Owners'  Chamber  of  Commerce,  and  former  head  of  the  state 
organization.  In  a  letter  to  William  A.  Dillon,  of  Ithaca,  who  was  elected 
president  nf  the  State  M.  P.  T.  O.,  at  Syracuse,  several  weeks  ago,  by  the 
Albany  and  Buffalo  zones,  and  without  the  metropolitan  zone  participating  in 
any  way,  shape  or  manner,  O'Reilly  has  now  come  forward  with  a  suggestion 
that  a  conference  be  held  between  Jules  Michaels,  head  of  the  Buffalo  Zone; 
Louis  Buettner,  of  Cohoes,  chairman  of  the  Albany  Zone,  President  Dillon, 
Charles  Hayman  of  Niagara  Falls,  and  himself,  in  order  that  matters  may  be 
ironed  out  and  the  break  that  came  weeks  ago,  be  repaired. 

Dillon  has  already  replied  in  a  favorable  way  to  O'Reilly's  suggestion 
for  a  conference,  and  then  forwarding  O'Reilly's  communication  to  Zone 
Chairmen  Michaels  and  Buettner,  has  received  assurance  of  a  desire  on  their 
part  to  co-operate  and  bring  about  a  unification  of  the  exhibitors  in  the  Empire 
State. 


MACK  D.  WEINBERGER 
V*ho  has  resigned  as  sales  manager  of  B. 
P.  Schulberg  Productions. 

Schulberg  Sales  Post 
Is  Vacated  By 
Weinberger 

Mack  D.  Weinberger,  one  of  the  best  known 
figures  in  the  sales  end  of  the  motion  picture 
industry,  it  became  known  this  week  ihas 
resigned  as  sales  manager  of  B.  P.  Schulberg 
Productions.  No  announcement  of  Mr.  Wein- 
berger's future  plans  has  yet  been  made  though 
it  is  known  that  his  action  of  this  week  comes 
as  a  result  of  a  desire  to  broaden  his  field  of 
operations  and  is  in  perfect  harmony  with  the 
Schulberg  organization.  J.  G.  Bachmann,  in 
charge  of  distribution  for  the  latter  concern, 
is  enthusiastic  regarding  the  results  obtained 
by  Mack  Weinberger  in  securing  nation-wide 
representation  for  the  Schulberg  product  during 
the  past  year. 

Previous  to  his  connection  with  the  Schulberg 
organization  Mack  Weinberger  held  many 
responsible  positions  in  the  sales  field,  principally 
with  national  sales  organizations  and  including 
a  number  of  years  as  sales  director  of  the  D. 
W.  Griffith  enterprises.  He  is  known  from 
coast  to  coast,  both  by  exhibitors  and  terri- 
torial buyers,  and  in  particular  has  a  specialized 
knowledge  of  the  Eastern  field. 

In  recent  weeks  there  have  been  rumors  at 
various  times  that  he  had  signed  for  important 
sales  posts  with  two  different  national  organiza- 
tions and  there  is  a  possibility  that  the  resigna- 
tion announced  this  week  may  have  some  con- 
nection with  these  whisperings. 


Outstanding  features  of  O'Reilly's  letter 
and  Dillon's  reply  include: 

Assurance  from  O'Reilly  of  his  personal 
and  loyal  support. 

Assertion  from  O'Reilly  that  ever  since 
the  Washington  convention  there  has  ex- 
isted a  lack  of  cohesive  effort  in  organiza- 
tion work. 

Declaration  on  the  part  of  O'Reilly,  that 
steps  should  be  taken  to  do  away  with 
the  present  system  forcing  an  exhibitor  to 
pay  dues  to  three  distinct  organizations  in 
order  to  be  100  per  cent  organization. 

Suggestion  from  President  Dillon  that  one 
or  two  delegates  be  named  from  each  Zone 
in  New  York  state  to  confer  with  a  like 
number  of  delegates  from  the  Theatre 
Owners  Chamber  of  Commerce  on  matters 
of  statewide  importance. 

Declaration  on  the  part  of  Chairman 
Buettner  that  the  present  method  of  func- 


PICTURE  CAMERA 

EXPORTS  SHOW  GAIN 

One  hundred  and  twenty-three  motion  pic- 
ture cameras  were  exported  from  the  United 
States  during  the  month  of  June  in  compari- 
son with  69  for  June,  1924.  This  was  shown 
in  preliminary  Department  of  Commerce  fig- 
ures, which  further  gave  the  value  of  these 
as  $29,271  as  compared  with  $12,192  last  year. 

For  the  fiscal  year  ended  June  30,  1925,  ex- 
ports of  motion  picture  cameras  totalled  1,140 
valued  at  $289,057,  while  for  the  fiscal  year 
1923-24,  1,039  cameras  were  shipped  abroad 
at  a  total  value  of  $342,062. 


AUTO  KILLS  PRITCHARD 

Charles  C.  Pritchard,  Pathe  News  staff  cam- 
eraman stationed  in  Chicago,  came  safely 
through  the  dangers  attached  to  his  calling 
In  the  photographing  of  Important  news 
stories,  only  to  meet  death  under  the  wheels 
of  an  automobile  while  crossing  the  street 
In  front  of  his  home. 

Pritchard  had  recently  finished  his  work  at 
the  Scopes  trial  in  Dayton,  Tennessee,  and 
was  off  duty  when  the  accident  occurred.  The 
funeral  was  held  in  Chicago. 


Conn*  LosesMillion 


The  reduction  in  the  state  admission 
tax  on  amusement  places  in  Connecti- 
cut caused  a  drop  of  nearly  a  million 
dollars  in  revenue  from  that  source 
during  the  fiscal  year  ended  June  30, 
last.  The  total  revenue  from  amuse, 
ments,  chiefly  theatres,  was  $298,943. 


tioning  of  the  Albany  and  Buffalo  zones 
must  not  be  disturbed  and  that  exhibitors  in 
these  two  zones  are  today  receiving  quicker 
action  and  quicker  results  than  ever  before. 

The  letter  from  Mr.  O'Reilly  to  Presi- 
dent Dillon  came  as  a  distinct  surprise  to 
many  of  the  officers  in  both  the  Albany  and 
the  Buffalo  zones  and  likewise  to  the  few 
exhibitors  who  have  been  acquainted  with 
the  fact  that  a  movement  has  been  launched 
to  once  more  harmonize  matters  in  New 
York  state,  and  that  the  first  step  was 
taken  by  O'Reilly,  apparently  representing 
the  metropolitan  zone,  a  section  which  saw 
fit  for  several  months  to  absolutely  ignore 
the  other  two  zones  and  apparently  the  state 
association  itself. 

At  the  Syracuse  convention,  at  which 
Dillon  was  chosen  to  head  the  New  York 
state  M.  P.  T.  O.,  Walter  Hays  of  Buffalo, 
the  retiring  president,  emphasized  the  fact 
that  the  New  York  City  zone  had  absolutely 
repudiated  its  agreement  of  several  months 
before  to  meet  its  share  of  the  running  ex- 
penses. Hays  at  that  time  called  attention 
to  the  fact  that  the  New  York  one  had 
never  taken  the  trouble  to  acknowledge  a 
letter  or  a  wire,  and  as  for  forwarding  their 
check,  such  thing  had  never  occurred.  The 
Albany  and  Buffalo  zones,  far  from  being 
discouraged  through  the  desertion  on  the 
part  of  New  York  City,  proceeded  to  elect 
Dillon  as  state  president,  even  though  the 
two  zones  did  not  represent  the  state  as  a 
whole.  O'Reilly's  letter  apparently  concedes 
the  fact  that  Dillon  has  been  regularly 
elected,  and  heads  the  state  organization, 
and  should  be  recognized  as  such. 

The  coming  conference,  which  is  expected 
to  restore  harmony  in  the  ranks  of  the  ex- 
hibitors in  this  state,  will  be  held  in  either 
Albany  or  New  York,  probably  the  former 
in  view  of  the  fact  that  the  state  head- 
quarters is  permanently  located  in  the  Mark 
Strand  building  in  Albany.  The  conference 
will  take  place  the  latter  part  of  August  or 
the  fore  part  of  September. 


708 


MOVING    PICTURE  WORLD 


August  15,  1925 


OFFICIALS  OF  PATHE  EXCHANGE,  INC. 


From  left  to  right:   Pat  Campbell,  new  feature  sales  manager;  Elmer  Pearson,  vice  president  and   general  manager;    J.   E.  Storey, 

assistant  general  manager;  Harry  Scott,  general  sales  manager. 


Storey,  Scott  and  Campbell  Qet 
Promotions  in  Pathe  Organization 


THE  continued  growth  of  Pathe  Ex- 
change, Inc.,  and  the  expansion  of  its 
business  horizon  during  the  past  few 
years  are  emphasized  in  an  official  statement 
released  this  week  by  Elmer  Pearson,  vice- 
president  and  general  manager  of  the  com- 
pany, in  which  announcement  is  made  of  a 
newly  created  office  in  the  Pathe  system 
and  three  important  executive  promotions. 

The  past  year  has  witnessed  so  over- 
whelming an  increase  in  the  duties  and  re- 
sponsibilities of  Mr.  Pearson,  due  to  the  re- 
markable growth   of  the  company's  busi- 


COLUMBIA  SALESMAN  ROBBED 

Milton  J.  Goldbaum,  Southern  Illinois  sales- 
man for  Columbia  Pictures  Corporation,  was 
held  up  by  two  bandits  on  a  road  near  Har- 
risburg,  111.,  early  on  July  31.  He  reported 
that  the  highwaymen  took  two  diamond  rings 
valued  at  $3,000,  a  suit  case  containing  his 
clothing,  $150  in  cash  and  a  Ford  sedan  be- 
longing to  the  picture  company.  The  machine 
was  later  recovered. 


Coming  and  Going 


General  Sales  Manager  James  Grainger  of 
the  Pox  Corporation  left  this  week  on  an 
Important  trip  to  the  Count. 


ness  during  this  period,  that  officials  of  the 
company  decided  to  create  the  new  post  of 
assistant  general  manager.  To  this  im- 
portant post  has  been  appointed  John  E. 
Storey,  formerly  general  sales  manager.  Mr. 
Storey  will  he  succeeded  in  the  office  of  gen- 
eral sales  manager  by  Harry  Scott,  who  has 
been  serving  as  feature  sales  manager  for 
the  past  two  years.  The  post  of  feature  sales 
manager  will  be  filled  by  "Pat"  Campbell, 
special  feature  representative.  The  promo- 
tions became  effective  on  Monday,  August  3. 

To  fill  the  important  position  of  assistant 
general  manager,  the  Board  of  Directors  and 
company  officials  selected  the  logical  man  in 
J.  E.  Storey.  He  has  been  with  Pathe  over 
so  extended  a  period  of  years  and  has  been 
so  closely  associated  with  the  firm's  per- 
sonnel and  administrative  activities  that  he 
is  admirably  qualified  to  assist  Mr.  Pear- 
son. 


CHANGES  IN  F.  P.-L.  MANAGERS 

Owing  to  the  request  of  M.  C.  Hughes  to 
be  relieved  of  duty  as  Paramount  branch 
manager  at  Pittsburgh,  on  account  of  illness, 
there  have  been  several  changes  made  in  the 
exchange  personnel  by  George  W.  Weeks, 
general  manager  of  Paramount's  department 
of  distribution. 

Mr.  Hughes  is  succeeded  by  J.  E.  Fontaine, 
Cleveland  branch  manager,  who  in  turn  Is 
succeeded  by  E.  H.  Brauer,  branch  manager 
at  Columbus.  Carl  Weeks,  salesman  in  the 
Columbus  exchange,  has  been  promoted  to 
branch  manager  at  Columbus. 

Mr.  Hughes  has  been  in  poor  health  for 
nearly  a  year. 


State  Rights  Sabs 


\V.  P.  ShnllvnlMTuer.  president  of  Arrow 
Picture*  Corporation,  announces  the  comple- 
tion of  arrangements  with  Pdward  A.  Golden, 
president  of  Goldea  Distributing  Corporation, 
T>7  Church  street,  Boston,  Mass.,  under  the 
terms  of  which  Mr.  Golden's  organization  will 
market  in  the  New  England  territory  the 
Twenty-Pour  Pirst-Kun  Picture*  which  make 
up  The  Golden  Arrow  Franchise1. 


Colvin  Brown  has  returned  to  Nen  York 
fitter  a  tour  of  P.  B.  O.  exchanges. 


Richard  K.  Rowland  of  PIrst  National  has 
gone  to  the  Coast. 


Al  Bonsberg  has  returned  to  the  P.  B,  O. 
headquarters  after  a  western  sojourn. 


Mr.  and  Mrs.  M.  P.  Commerford,  with  their 
daughter,  Muriel,  and  Mr.  and  Mrs.  William 
Cadoret  sailed  for  Europe  this  Meek. 


Alice  Lake  is  in  New  York  from  the  H  est. 


H.  Goerz,  manufacturer,  has  arrived  in  Man- 
hattan from  Germany. 


Bruce  Johnson,  First  National's  foreign 
manager,  has  returned  from  a  visit  abroad. 


Charlie  Chaplin  arrived  in  New  York  this 
week  to  attend  the  "premiere  showing  of  his 
latest  pieture. 


$4,000,000  Chicago  House 
Underway  by  B.  &  K. — L.  &  T. 

PLANS  for  a  $4,000,000  movie  theatre  at  Washington  boulevard,  Crawford  and 
West  End  Avenues,  Chicago,  are  just  announced  by  Balaban  &  Katz.  The 
structure  will  be  the  first  to  be  erected  by  the  recently  organized  company 
owned  by  Balaban  &  Katz  and  Lubliner  &  Trinz. 

A  miniature  movie  theatre,  where  children  may  be  left  under  the  care  of  attend, 
ants  to  view  pictures  especially  selected  for  them  while  their  parents  enjoy  the  big 
features  upstairs,  will  be  an  innovation. 

The  building  will  be  situated  125  feet  east  of  Crawford  avenue  and  will  extend  332 
feet  north  of  West  End  avenue.  It  will  front  165  feet  on  Washington  boulevard. 
A  "jeweled"  tower  will  rise  seven  stories  above  the  street.  In  addition  to  the  chil- 
dren's theatre,  a  completely  equipped  kindergarten,  nursery  and  playroom  will  be 
maintained. 

The  new  house  will  be  in  Spanish  Renaissance  architecture  with  immense  lob- 
bies, carved  pillars,  mural  paintings,  highly  decorated  promenades,  lounges,  rest 
rooms  and  cosmetic  parlors  finished  in  the  elegance  of  that  period.  Orchestra  pits 
and  organ  consoles  on  elevators,  a  gigantic  freezing  plant  and  a  new  form  of  in- 
direct lighting  from  hidden  coves  will  be  notable  items..  A  stage  larger  than  any 
now  in  use  in  the  Balaban  &  Katz  theatres  will  be  installed.  Construction  will  be- 
gin this  fall. 


A 


Exhibitors'  News  and  views 


EDITED  BY  SUMNER  SMITH 


Buettner  Opens  Closed  House 

To  Aid  Fire  Sufferers'  Fund 


Big  hearted  Louis  Buettner  of  Cohoes,  N. 
Y.,  as  square  as  a  die,  became  the  idol  of  the 
hour  last  week  when  he  donated  the  entire 
proceeds  of  the  Majestic  Theatre  on  Wed- 
nesday night  to  the  stricken  families  who 
have  lost  everything  through  a  fire  that  swept 
over  one  section  of  the  city  a  few  days  ago. 
While  others  were  passing  the  hat  and  seek- 
ing contributions  from  this  and  that  source, 
Louis  Buettner  stepped  forward  with  the  an- 
nouncement that  he  would  reopen  his  the- 
atre, ordinarily  closed  throughout  the  sum- 
mer, and  give  every  cent  that  came  through 
the  ticket  window  to  the  fire  sufferers. 

Maybe  the  announcement  didn't  score  a  hit. 
Dozens  stopped  as  they  left  the  theatre  and 
personally  thanked  Mr.  Buettner  for  the  op- 
portunity that  had  been  given  them  to  con- 
tribute and  at  the  same  time  enjoy  an  eve- 
ning's pleasure.  More  than  one  man  shov- 
ing a  bill  through  the  wicket  for  his  seats, 
told  the  cashier  to  keep  the  change. 

It  was  only  last  week  that  Mr.  Buettner 
and  his  partner,  L.  J.  Shearer,  bought  the 
Majestic  outright,  a  house  of  1,000  seats 
which  they  had  been  leasing  for  ten  years. 
As  a  general  thing,  Mr.  Buettner  has  been 
closing  the  theatre  each  summer,  saying  that 
he  is  money  in,  but  this  year  things  have 
been  different.  Such  crowds  flocked  to  the 
recent  Saturday  night  showing  of  the  fight 
pictures  that  Mr.  Buettner  has  decided  to 
run  the  theatre  each  Saturday  night  from 
now  until  September,  when  it  will  reopen 
full  blast  for  the  fall  and  winter  season. 


Of  course,  if  appendicitis  really  came  from 
the  food  one  ate,  something-  might  be  said 
•concerning  the  bride's  first  efforts.  But  that 
theory  was  long  ago  dispelled  and  as  a  re- 
sult John  Garry,  manager  of  the  Empire  in 
Glens  Falls,  now  back  home  following  an 
operation  for  appendicitis,  can  lay  the  at- 
tack to  almost  anything.  Mr.  and  Mrs.  Garry 
returned  only  recently  from  a  honeymoon. 
He  was  stricken  rather  suddenly,  for  at  10 
o'clock  in  the  evening  he  telephoned  the 
amount  of  the  day's  receipts  to  C.  H.  Buck- 
ley in  Albany  and  four  hours  later  was  on 
his  way  to  the  hospital. 


Remember  the  days  when  the  words  "mop- 
ping up"  had  an  altogether  different  meaning 
from  the  present?  Tet  they  fit  in  pretty 
well  with  the  business  William  Smalley  did 
in  Cooperstown  with  "The  Ten  Command- 
ments," for,  as  Mr.  Smalley  says,  he  literally 
mopped   up  the  section. 


L.  L.  Elliott  of  Hudson  has  a  German  po- 
lice dog,  who  could  probably  get  a  job  behind 
the  bat  with  almost  any  baseball  club.  Mr. 
Elliott  divides  his  time  between  his  theatres 
and  his  kennels,  taking  both  fun  and  money 
out  of  both.  He  does  his  own  training  just 
as  he  does  his  own  buying.  One  of  the  dogs 
has  been  taught  to  catch  the  swiftly  pitched 
ball,  while  others  leap  hurdles  that  would 
seemingly  defy  even  a  deer. 


It  looks  as  though  some  of  the  wealthy 
exhibitors  around  here  are  tn  take  a  flier  in 
Florida  laud  values.  W.  W.  Farley  of  Al- 
bany, who  recently  sold  his  holdings  in 
Schenectady  and  latskill  to  Famous  Players, 
and  who  is  generally  able  to  write  his  check 
for  anything  in  six  figures,  is  hack  from  Flor- 
ida and  once  more  away  on  a  ten  days*  vaca- 
tion. William  Shirley  »f  Schenectady,  who 
recently  pocketed  a  check  for  something  oyer 
>  mm;. 1:1111  for  his  holdings  in  Farash  Thea- 
tres, Inc.,  of  that  city,  is  also  said  to  be  in- 
terested in  Florida  possibilities. 


What's  doing?  was  asked  Lew  Fischer,  of 
Fort  Edward,  the  other  day  as  he  strolled 
along  Park  Row.  "Not  a  thing  to  report," 
replied  Mr.  Fischer,  "other  than  the  price  of 
film  is  still  too  high."  It  is  perhaps  unneces- 
sary to  add  that  Mr.  Fischer  booked  no  pic- 
tures during  his  stay. 


Thrills  on  the  screen  these  days  are  as 
nothing  to  Uly  S.  Hill,  managing  director  of 
the  Strand  interests  in  Albany  and  Schenec- 
tady, whose  car  did  a  flip  flop  the  other  day 
just  outside  of  Albany,  while  Mr.  Hill  was' 
doing  his  level  best  to  avoid  a  collision. 
Down  the  embankment  went  the  Hill  ma- 
chine, turning  completely  over  with  father 
and  son  inside.  The  boy  managed  to  climb 
through  a  broken  window,  first  yelling  to 
his  dad  if  he  had  been  injured.  Mr.  Hill 
scrambled  out,  uninjured  with  the  exception 
of  a  cut  in  the  palm  of  one  hand  from  broken 
glass.    The  pair  had  been  on  a  fishing  trip 


"WHO  SAID  IT'S  HOT?" 
Clara  Horton  is  reading  a  summer  month 
issue  of  the  Moving  Picture  World,  but  that's 
the  only  thing  in  the  picture  to  show  it  was 
taken  in  July.  Miss  Horton,  who  recently 
completed  a  part  in  "The  Wheel"  for  Fox, 
calls  this  refuge  her  "Eskimo  bath"  and  has 
made  it  quite  a  fad  in  Hollywood.  It's  a  good 
place  to  wear  summer  furs,  too,  she  says. 

and  one  in  which  the  son  at  times  proved  a 
better  angler  than  the  father. 


Literally  as  well  as  figuratively,  Tony 
Veiller  of  the  Lincoln  in  Troy  received  a  jolt 
on  the  jaw  the  other  day.  Eight  times  did 
the  dentist  jab  his  gum  with  alleged  pain- 
killing  dope,  after  which  he  scraped  the  bone 
and  then  finished  both  the  operation  and  Tony 
by  handing  over  a  bill  for  $25. 


Jake  Golden  of  the  Griswold  in  Troy,  busy 
as  ever,  trotting  back  and  forth  from  New 
York  or  figuring  out  new  schemes  to  catch 
the  attention  of  the  people  in  the  Collar  City, 
is  having  his  house  reseated  and  newly  car- 
peted. Mr.  Golden  Is  going  to  indulge  in  the 
advantages  of  the  Greater  Movie  Season,  but 
will  not  start  the  ball  to  rolling  until  Au- 
gust 8,  owing  to  an  agreement  to  start  at 
the  same  time  as  the  Lincoln  and  Troy. 
(Continued  on  next  page) 


Scenes  from  "Love  Sick,"  a  two-reel  Century  Comedy  featuring  Constance  Darling  and  the  Century  Follies  Girls.    Arthur  Lake  plays  op 

posite  Miss  Darling.    It  is  a  hilarious  take-off  on  "puppy  love." 


710 


MOVING   PICTURE    WORLD  August  15,  1925 


Buffalo,  N.  Y. 


News  of  the  Albany  Territory 


(Continued  from  preceding  page) 

Bill  Benton  of  Saratoga  Springs,  mecca  of 
the  racing  world  this  month,  you  have  the 
right  idea!  With  thousands  of  men  and  wo- 
men from  the  bigger  cities  in  town,  you 
couldn't  afford  to  run  any  old  kind  of  pic- 
tures, simply  because  that  you  are  affording 
one  of  the  few  means  of  entertainment  dur- 
ing the  evenings.  Here's  the  way  Mr.  Benton 
will  stack  up  for  August:  "The  Ten  Com- 
mandments." "Lost  World,"  "Graustark," 
"Marriage  Whirl,"  etc.  No  wonder  the  vis- 
itors remark  on  the  Spa's  up-to-dateness. 


Mrs.  A.  E.  Walton,  who  runs  the  Happy 
Hour  in  Lake  Placid  and  is  entrusted  with 
the  bookings  for  the  exclusive  Lake  Placid 
Club,  has  arranged  for  a  presentation  of  "The 
Iron  Horse"  at  the  club  during  the  latter 
part  of  August.  Motion  pictures  are  shown 
at  the  club  under  almost  ideal  conditions  and 
attract  the  elite  of  the  country. 


Well,  Meyer  Sehine,  If  what  we  hear  along 
Film  Ron-  is  so,  the  World  offers  Its  heartiest 
congratulations  to  yourself  and  the  bride-to- 
be.  Some  of  the  exchange  managers  came 
hack  during  the  week  and  announced  that 
Mr.  Schine  would  next  month  forsake  the 
ranks  of  bachelorhood,  and  in  announcing 
the  fact  passed  around  the  cigars. 


From  now  on,  if  Abe  Stone  worries  about 
business,  and  it  is  a  question  whether  or  not 
he  does,  for  he  always  has  a  smile,  the  worry 
will  center  around  but  one  theatre,  for  Mr. 
Stone  has  given  up  his  lease  of  the  Dela- 
ware in  Albany  and  is  confining  his  entire 
efforts  to  the  Arbor  Hill  Theatre. 


Film  Row  had  a  new  visitor  during  the 
past  week.  George  Cohen,  with  theatres  in 
Newburgh  and  Poughkeepsie,  and  who  ordi- 
narily books  out  of  the  New  York  City  ex- 
changes, showed  up  for  a  nice  chat  as  well 
as  a  little  luncheon  with  his  old  friend,  Char- 
lie Walder,  who  handles  the  Fox  product  in 
Albany. 


Oscar  Perrin  isn't  going  to  take  any  vaca- 
tion this  summer,  declaring  that  he  has  al- 
ways been  more  tired  when  he  gets  back 
from  a  vacation  than  when  he  started.  Of 
course  the  mere  fact  that  Mr.  Perrin  is  at 


the  present  time  looking  after  three  thea- 
tres, not  forgetting  extensive  improvements 
under  way  at  the  Leland  in  Albany,  may 
have  something  to  do  with  It.  At  any  rate, 
the  Leland  blossomed  forth  last  week  with 
a  brand  new  carpet  that  was  so  thick  it  was 
almost  luscious. 


The  Rose  in  Troy,  ordinarily  a  10-cent 
second  or  third  run  house,  bloomed  forth  last 
week  with  the  first  run  in  Troy  for  the  Glb- 
bons-Tunney  fight  pictures,  and  charging  10 
cents  at  that!  It  goes  without  saying  that 
the  house  was  packed  from  top  to  bottom 
with  a  whole  lot  of  people  who  read  the 
newspaper  advertisements  journeying  In 
from  Green  Island  and  Cohoes.  The  Rose  is 
giving  away  candy  on  Friday  nights  and 
advertising  its  amateur  nights  fully  as  large 
as  the  biggest  pictures  shown. 


The  beads  of  perspiration  were  certainly 
standing  out  on  Ben  Stern  last  Sunday  morn- 
ing as  he  endeavored  to  handle  the  crowds 
at  the  Lincoln  in  Troy,  while  Walter  Roberts 
was  in  much  the  same  shape  at  the  Troy 
Theatre  with  "The  Desert  Flower"  playing 
to  the  best  Sunday  night  thus  far  this  sum- 
mer. Mr.  Roberts  took  the  next  night  off 
and  had  his  fun  at  the  ringside,  where  he 
spends  each  Monday  night. 


Fred  Hathaway,  who  is  connected  with  the 
Robhins  houses  in  Utien,  has  a  little  extra 
vacation  money  this  summer,  amounting  to 
$25,  which  came  his  way  as  an  additional 
prize  from  Universal  for  extra  work  done  on 
the  third  and  fourth  episodes  of  the  "Great 
Circus  Mystery." 


When  the  American  in  Troy  reopens  it 
will  try  out  the  drawing  power  of  a  serial, 
something  rather  new  for  a  Strand  house  in 
this  part  of  the  state.  "Play  Ball,"  the  Pathe 
serial,  was  booked  during  the  past  week  and 
will  be  shown  during  August. 


Nate  Robbins  of  Utica  is  grinning  from  ear 
to  ear  these  days,  having  been  named  as  one 
of  the  chief  factotums  of  the  New  York  The- 
atrical Enterprises,  which,  in  other  words,  is 
the  Famous  Players,  as  they  have  taken  over 
the  Robbins  group  of  houses. 


These  rainy  Sundays  are  certainly  tough 


An  Erie,  Pa.,  paper  tells  the  world  that 
George  E.  Eichenlaub  of  that  city  has  been 
selected  to  draw  plans  for  a  proposed  the- 
atre in  Buffalo,  but  does  not  give  the  name 
of  the  house  or  its  site.  The  story  says: 
"It  is  reported  in  certain  quarters  that  the 
new  theatre  may  be  the  central  hub  of  a 
new  chain  of  theatres  in  western  New  York 
and  Pennsylvania  operated  by  a  new  or- 
ganization functioning  as  a  separate  unit 
from  the  older  groups,  with  an  independent 
policy  of  booking  feature  films  and  vaude- 
ville attractions." 


Union  stage  hands  have  asked  for  a  wage 
boost  in  Buffalo.  Increases  of  $7,  $1 2  and 
$22  a  week  are  fixed  for  three  classes  of 
stage  help.  The  electrical  and  property  de- 
partments are  to  be  independent  of  the  reg- 
ular stage  crew.  In  Syracuse  union  projec- 
tionists have  asked  for  an  increase  from  $44 
to  149  and  $47  to  J52  weekly.  It  is  re- 
ported that  exhibitors  will  offer  a  $2.50  boost 
as  a  compromise. 


"Nothing  that  we  hare  heard  about,"  was 
the  way  Walter  Hays,  vice-president  of  the 
Mark-Strand  Interests,  disposed  of  the  story 
In  a  theatrical  weekly  that  the  Fox  Film 
Company  was  dickering'  for  the  Mark-Strand 
chain  of  houses  In  >ew  York  State. 


Keith's  Theatre  in  Syracuse  has  definitely 
embarked  upon  a  new  combination  policy  and 
it  is  rumored  that  the  Temple,  the  Keith 
house  in  Rochester,  may  follow  suit. 


Manager  George  T.  Cruzen  of  the  new  Pal- 
ace Theatre,  Lockport,  N.  Y.,  put  over  a  good 
stunt  when  he  presented  J.  E.  Pool,  a  native 
of  the  Lock  City,  in  the  exact  costume  used 
during  the  making  of  "The  Lucky  Devil." 


William  A.  Dillon  of  Ithaca,  N.  Y.,  presi- 
dent of  the  M.  P.  T.  O.  of  N.  Y.,  Inc..  is 
planning  with  B.  R  MacMillan  of  the  staff 
of  the  Cornell  Medical  College  to  make  a 
moving  picture  of  Congressman  Carence  Mac- 
Gregor,  chairman  of  the  Committee  on  Ac- 
counts of  the  68th  Congress,  who  is  now  at 
Cornell  taking  a  summer  course  in  economics. 
Mr.  MacGregor  is  a  real  friend  of  the  ex- 
hibitors, he  having  been  prominent  in  aiding 
the  elimination  of  the  admission  tax.  Mr. 
MacGregor's  home  is  in  Buffalo. 


on  Julius  Boxhorn  of  the  Mark  Strand  in 
Albany.  When  Mr.  Boxhorn  was  living  in 
New  York  City  the  hardest  day  of  the  week 
was  Sunday,  and  as  for  a  little  trip  out  into 
the  country,  it  couldn't  be  thought  of.  After 
coming  to  Albany,  Mr.  Boxhorn  purchased  a 
Ford,  and  on  a  Sunday — providing  it  doesn't 
rain — he  journeys  out  to  some  one  of  the  his- 
toric spots  and  spends  a  day  communing  with 
nature. 


Ormond  Roberts  of  the  Hudson  Theatre  in 
Albany,  together  with  Mr.  Hill  and  Mr.  Buett- 
ner,  served  at  a  special  meeting  of  the  Arbi- 
tration Board  during  the  past  week  when 
several  matters  were  cleaned  up  that  had 
been  hanging  fire  for  some  little  time  past. 
It  was  Mr.  Roberts'  first  appearance  on  the 
board. 


Harry  l.ux  is  coming  dona  from  1  tfoa  for 
the  annual  outing  of  the  Albany  Film  Hoard 
of  Trade  on  September  14.  a  date  which  Inci- 
dentally means  a  legal  holiday  being  declared 
along  Film  Bow.  He  will  find  many  other 
fellow  exhibitors  present,  for  the  tickets  are 
going-  like  wild  Are.  The  exchange  man- 
agers, salesmen,  \lbnny  '/.one  committee  and 
Film  Board  of  Trade  have  them  for  sale. 
Null  said. 


Osmyn  Brownell  of  Carthage,  formerly  con- 
nected with  the  Colligan  Theatre  and  later 
the  Hippodrome  and  Strand  theatres  in  that 
village,  has  just  received  word  that  he  will 
be  accepted  as  a  student  at  the  Paramount 
Theatre  Managers  Training  School,  and  will 
leave  for  the  Big  Town  on  August  14. 


Contributions  to  this  department  are 
solicited  from  all  exhibitors. 


Lewis  Stone,  famous  screen  star  (seated),  has  affixed  his  signature  to  a  contract  with 
First  National  Pictures  for  a  term  of  years.    Al  Rockett,  representing  First  National, 
at  left,  and  Freddie  Fralick,  Stone's  business  manager,  at  right. 


August  15,  1925 


MOVING   PICTURE  WORLD 


711 


Detroit 

George  E.  Guise,  for  seven  years  general 
manager  of  the  Charles  H.  Miles  theatres  in 
Detroit,  has  resigned,  effective  immediately. 
The  announcement  followed  Miles'  announce- 
ment that  he  planned  to  immediately  erect 
six  large  theatres  in  various  sections  of  the 
city,  including  one  in  the  downtown  section. 


Mayor  Bert  Silver  of  Greenville,  one  of  the 
oldest  exhibitors  in  Michigan,  paid  Detroit  a 
visit  last  week.  This  was  his  second  visit  to 
the  Motor  City  in  ten  years. 


The  opening  date  of  the  new  Roosevelt 
Theatre  has  been  set  for  August  17.  This  is 
a  new  combination  vaudeville  and  picture 
theatre  located  at  Gratiot  and  May  avenues. 
It  will  be  run  in  connection  with  the  Cin- 
derella and  De  Luxe  by  George  W.  Sampson. 


The  front  of  the  Imperial  Theatre,  703O 
Michigan  avenue,  was  destroyed  early  one 
morning-  last  week  by  a  bomb  which  poUce 
say  had  been  "planted"  in  the  ticket  office. 
Besides  damaging  the  theatre,  the  explosion 
broke  windows  in  nearby  stores  and  homes. 
The  management  can  offer  no  reason  for  the 
out  ra  are. 


The  Strand  Theatre,  owned  by  E.  S.  Brewer 
at  Owosso,  has  passed  into  the  hands  of  An- 
gell  and  Codd,  who  operate  houses  in  Niles, 
Adrian  and  Owosso. 


Harold  Shuckert,  who  operates  a  chain  of 
theatres  in  the  Thumb  district,  is  up  and 
around  after  a  serious  automobile  accident 
that  fractured  his  ankle  and  badly  bruised 
his  head. 


Massachusetts 

Sunday  film  shows  at  Ware  is  the  sub- 
ject of  a  lively  controversy  and  the  matter 
probably  will  be  put  up  to  the  voters  for  a 
decision. 


Herbert  W.  Johnson,  theatrical  manager  of 
Boston,  and  Elizabeth  M.  Marliavo,  also  of 
Boston,  have  taken  out  marriage  intentions. 


A.  T.  Proctor  of  Springfield  is  visiting  his 
brother,  F.  P.  Proctor,  head  of  the  Proctor 
Theatres,  in  New  York  City. 


Mr.  and  Mrs.  Joe  Cook  of  Boston  are  the 
parents  of  a  daughter,  born  July  23.  Mr. 
Cook  is  manager  of  the  Hollis  Theatre. 


"Don  Q"  will  open  the  Colonial  Theatre  in 
Boston  on  August  17. 


Monte    Blue,    Eddie    Gribbon    and  Millard 
Louit    in    "The   Limited    Mail,"    a  Warner 
Brothers  picture. 


Canada 

During  Stampede  Week  at  Calgary,  Al- 
berta, Manager  John  Hazza  of  the  Capitol 
Theatre  gained  considerable  notice  for  the 
theatre  by  transforming  the  front  into  a 
"Bronco  Filling  Station."  This  consisted  of 
an  elaborate  false  front  representing  an  old- 
time  western  hostelry  with  hitching  rail, 
porch  and  other  details.  Facilities  were  pro- 
vided for  the  feeding  of  horses  at  the  hitch- 
ing post,  thus  carrying  out  the  idea  of  a 
bronco  feeding  place,  and  various  typical 
western  outfits  of  cowboys  and  Indians  set 
up  their  camps  temporarily  in  front  of  the 
theatre. 

It  was  here  that  Earl  Haig,  who  was  a 
visitor  in  Calgary  during  the  Stampede, 
donned  his  new  regalia  as  a  Sarcee  Indian 
chief  and  partook  of  flapjacks  on  horseback, 
the  flapjacks  beinc  served  at  the  time  by  the 
ranchers  from  Willow  Creek,  who  had 
camped  outside  of  the  Capitol.  Pictures 
were  taken  of  Earl  Haig  as  he  enjoyed  the 
impromptu  breakfast  on  his  horse  in  front 
of  the  Capitol's  front  and  these  were  sold 
far  and  near  as  souvenir  postcards  of  the 
Calgary  celebration.  The  theatre  front  was 
also  featured  in  a  special  edition  of  a  local 
newspaper. 


The  unusual  news  comes  from  Manager 
Pete  Egan  of  the  Strand  Theatre,  Calgary, 
Alberta,  that  one  of  his  ushers,  Fred  Tickell, 
has  passed  with  high  honors  in  the  vocal  ex- 
aminations at  the  Toronto  University  of 
Music.  Arrangements  are  being  made  for 
"personal  appearances'"  of  the  usher  in  sing- 
ing features  at  the  Strand. 


J.  M.  Franklin,  manager  of  the  B.  F. 
Keith's  Theatre,  Ottawa,  Ontario,  secured  per- 
sonal distinction  recently  in  connection  with 
a  movement  in  Scotland  to  erect  a  national 
memorial  to  Erskine  Nicol,  famous  Scotch 
artist.  Cabled  and  other  reports  mentioned 
some  of  the  outstanding  paintings  of  the 
artist,  who  has  now  been  dead  some  years, 
and  reference  was  made  to  the  fact  that  the 
only  known  original  Nicol  painting  in  Can- 
ada was  owned  by  Mr.  Franklin  of  Ottawa. 


Famous  Players  Canadian  Corporation, 
Toronto,  has  secured  the  Russell  Theatre  at 
Ottawa,  Ontario,  under  a  special  arrangement, 
whereby  the  company  will  book  certain  at- 
tractions into  the  Ottawa  house  regularly 
throughout  the  season.  Little  has  been  done 
with  the  Russell  Theatre  for  several  years 
past,  but  Famous  Players  will  now  undoubt- 
edly give  the  house  a  new  lease  of  life. 


H.  M.  Thomas  of  Winnipeg,  Manitoba, 
western  general  manager  for  Famous  Play- 
ers Canadian  Corporation,  has  returned  from 
a  two  weeks'  visit  to  New  York  City  where 
he  visited  leading  theatres  and  various  ex- 
changes in  search  of  ideas.  On  his  return 
to  Winnipeg  he  supervised  the  finishing 
touches  to  the  Metropolitan  Theatre  which  is 
reopening  August  3. 

When  the  war  memorial  in  St.  John,  N.  B., 
was  unveiled  a  few  days  ago,  Manager  W. 
H  Golding  of  the  Imperial  Theatre  conducted 
a  ceremonial  in  the  theatre  which  coincided 
with  the  formal  ceremony  at  the  park  where 
the  statue  was  being  unveiled.  At  a  signal, 
the  performance  at  the  Imoerial  was  stopped, 
the  orchestra  rose  to  their  feet  and  the  "Last 
Post"  was  sounded  simultaneously  with  the 
sounding  of  this  call  at  the  park,  followed 
by  the  playing  of  the  National  Anthem  in 
the  theatre,  the  audience  remaining  standing. 
The  incident  was  commented  upon  as  a  mark 
of  community  spirit  on  the  part  of  the  man- 
ager. 


Arkansas 

Eli  Whitney  Collins  and  W.  L.  Mack  will 
commence  the  construction  of  a  new  $75,000 
theatre  at  Jonesboro,  Ark.,  in  the  near  future. 
It  will  be  named  the  Strand. 


D  W  Strong  will  erect  a  new  $10,000  the- 
atre building  at  Pine  Bluff,  Ark.,  in  the  near 
future. 


Patsy  Ruth  Miller,  featured  in  "Rose  of  the 
World,"    by    Kathleen    Norris,    a  Warner 
Brothers  picture.    Rockcliffe  Fellowes  plays 
with   Miss  Miller. 


Oklahoma 

Tom  H.  Roland,  the  popular  manager  of 
the  Empress  Theatre  at  Oklahoma  City, 
Okla.,  is  being  extensively  talked  of  for  nom- 
ination and  election  as  mayor  of  Oklahoma 
City  at  the  next  election,  and  afterwards  as 
governor  of  the  state.  Tom  Boland  is  a 
go-getter  and  a  winner  in  all  of  his  un- 
dertakings and  has  never  been  beaten  for 
anything  that  he  went  after.  If  he  can  be 
induced  to  run  he  will  be  a  most  for- 
midable candidate. 


John  and  Pete  Sinolpulo  are  fast  making 
their  Orpheum  Theatre  at  Oklahoma  City, 
one  of  the  best  vaudeville  and  first-run  pic- 
ture houses  in  the  Southwest,  as  nothing  but 
first-class  attractions  and  first-run  pictures 
are  booked  and  nightly  there  are  capacity 
houses. 


Incorporation:  Ritz  Theatre,  Inc.,  Tulsa, 
Okla.,  capital  stock  $250,000;  incorporators 
Ralph  Talbot,  Harry  Castle  and  Willah  Wave 
Talbot. 


Ralph  Noble,  manager  for  the  Palace  Thea- 
tre of  the  Southern  Enterprises,  Inc.,  at  Mc- 
Alester,  Okla.,  won  first  prize  of  $100  for  his 
recent  exploitation  of  "The  Thundering 
Herd,"  a  Paramount  picture. 


Connecticut 

Well,  well,  if  we  haven't  gone  and  discov- 
ered another  lady  exhibitor  in  New  England. 
There's  plenty  of  'em,  a'right,  but  they're  too 
modest  to  let  anyone  know  about  it.  So  once 
in  a  while  we  just  sort  of  stumble  on  them, 
accidental  like.  Miss  Julia  Smith  is  manager 
of  the  Strand  Theatre  in  Waterbury,  Conn., 
an  up-and-coming  picture  house,  conducted 
in  such  a  way  as  to  give  ample  evidence  that 
Manageress  Smith  knows  the  business  as  well 
ae  knowing  how  to  get  It,  too. 


Morris  Rosenthal,  manager  of  Poli's  Majes- 
tic Theatre  in  Bridgeport,  has  been  vacation- 
ing at  Myrtle  Beach.  Mrs.  Rosenthal  plans 
to  pass  the  remainder  of  the  summer  there. 


Alfred  Straus  is  reported  to  have  taken 
an  option  on  the  lease  of  the  proposed  half- 
million  dollar  theatre  to  be  erected  in  Derby. 
Mr.  Straus  conducts  a  number  of  theatres  in 
Southern  Connecticut.  The  plans  for  the  new 
playhouse  now  are  being  revised,  but  it  is 
expected  actual  construction  work  will  be 
started  during  this  month. 


712 


MOVING    PICTURE  WORLD 


August  15,  1925 


Chicago 

Another  community  theatre  is  nearing  com- 
pletion in  Chicago  and  will  be  ready  for 
opening  in  September,  according  to  W.  T. 
McCarthy,  president  of  the  M.  and  H.  The- 
atres Corporation,  which  is  building  it  at 
5823  West  Division  street  on  the  far  West 
Side  of  the  city.  The  new  house  will  be 
known  as  the  Ambassador  and  will  seat  2,500, 
with  1,800  on  the  main  floor  and  700  in  the 
balcony.  It  will  combine  a  Spanish  and 
Italian  scheme  of  architecture  and  have  a 
large  stage  with  ample  orchestra  room  for  a 
symphony  organization  under  a  well  known 
leader. 

The  M.  and  H.  Theatres  Corporation  was 
originally  organized  with  a  capital  stock  of 
$500,000  and  it  is  reported  to  have  about  2,500 
stockholders.  Last  week  the  company  was 
given  permission  by  the  Secretary  of  State 
to  increase  the  capital  stock  to  $1,000,000. 
The  officers  are  W.  T.  McCarthy,  president; 
George  Drallmeier,  secretary,  and  Joseph 
Wassell  of  the  North  Austin  Trust  Company, 
treasurer. 


Norman  E.  Field,  general  manager  of  Jones, 
Linick  &  Schnefer,  celebrated  his  fifty-first 
birthday  and  twenty-fifth  year  with  the  cir- 
cuit last  week  with  a  dinner  for  five  of  his 
fellow  workers.  Will  Rosenblum,  manager 
of  the  Rialto,  for  twenty-three  years  in  the 
service  of  the  organization;  George  Moore, 
manager  of  the  Orpheum,  twenty-two  years 
with  the  circuit;  John  G.  Burch,  with 
eighteen  years  to  his  credit;;  Ralph  T.  Ket- 
tering, publicity  manager  fifteen  years,  and 
Sigmund  Faller,  the  general  auditor,  headed 
the  gang  with  twenty-six  to  his  credit,  mak- 
ing a  total  of  129  years  for  the  half  dozen 
veterans  in  the  service  of  the  organization. 


Claude  D.  Raber,  George  C.  Bunge  and  Karl 
Gruenwald  have  organized  the  Broadway 
Film  Laboratories  with  headquarters  at  6227 
Broadway.  The  new  organization  has  a  cap- 
ital of  $225,000  for  the  production  and  manu- 
facture of  moving  pictures,  according  to  the 
records. 


Charles  Pyle  will  open  his  new  theatre  at 
Danville,  111.,  on  September  7.  He  recently 
added  the  Victory  at  Kokomo  to  his  circuit 
and  soon  will  take  on  other  houses. 


W.  H.  Heasman  of  the  Colonial  at  Danville, 
111.,  has  returned  from  a  sojourn  on  the  West 
Coast  and  Ted  Schlanger  of  the  Gregory  the- 
atres is  down  Florida  way  hobnobbing  with 
the  real  estate  millionaires. 


The  many  friends  of  Ralph  Kettering  of 
Jones,  Linick  &  Schaefer  will  be  surprised 
to  hear  that  he  intends  to  leave  publicity 
work  for  the  firm  with  which  he  has  been 
connected  for  seventeen  years  and  take  up 
other  work.  During  the  past  week  he  was 
at  Peoria,  111.,  helping  the  boys  there  get 
ready  for  Movie  Week. 


The  Clark  Theatre  on  North  Clark  street,, 
under  the  management  of  Elmer  Rutishauser, 
has  been  closed  for  a  few  weeks  while  being 
overhauled  and  redecorated.  A  new  organ 
will  be  installed. 


Lou  Houseman,  manager  of  the  Adelphi,  is 
laid  up  with  a  badly  sprained  ankle. 


Marcus  Heiman,  president  of  the  Orpheum 
Circuit,  denies  the  rumor  that  the  company 
will  increase  the  dividend  of  the  common 
stock.  Market  manipulators  have  been  try- 
ing to  boost  the  price  of  the  stock,  and  Hei- 
man said  the  circuit  is  not  involved  in  any 
merger  or  consolidation  that  might  be  used 
for  that  basis  by  the  stock  promoters. 


Charles  Harned,  who  managed  the  Vadakin 
Theatre  at  Bethany,  111.,  will  open  another 
picture  theatre  in  the  Bishert  building  in  that 
town  and  expects  to  have  it  ready  in  the 
early  fall. 


The  policy  of  the  Randolph  Theatre  under 
Manager  Harris  has  been  changed.  Prices 
have  been  reduced  to  35  cents  and  the  pro- 
gram pictures  have  been  changed  to  conform 
with  the  new  house  policy. 


Irene  Rich,  Warner  Bros,  star,  photographed 
at    her    Beverly    Hills    home    with    her  blue 
ribbon  wolfhounds. 


St.  Louis 

The  Palace  Theatre,  Creal  Springs,  111.,  has 
been  purchased  by  M.  Whitehead.  W.  P. 
Walker  is  the  former  owner.  Walker  has 
taken  over  the  house  at  Vienna,  111. 


Joe  Desberger  is  installing  a  Typhoon  cool- 
ing system  in  his  Washington  Square  The- 
atre, Quincy,  111. 


iS.  E.  Pertle  plans  to  open  his  new  house 
at  Bushnell,  111.,  soon. 


"The  Iron  Horse"  will  be  the  opening  ve- 
hicle of  Dominic  Fresena's  Capitol  Theatre, 
Taylorville,  111. 


Ferris  Brothers  are  again  in  charge  of  the 
theatre  at  Lovington,  111. 


The  Dixie,  Wynne,  Ark.,  is  under  the  man- 
agement of  John  Collins.  He  also  has  the 
Majestic,  Paragould,  Ark. 


Visitors  of  the  week  included:  Oscar  Wes- 
ley, Gillespie;  Sam  Taylor,  O'Fallon,  111.;  C. 
W.  Mourning,  Jerseyville,  and  Chester  Gru- 
ber.  Collinsville,  111. 


CLARA  BOW 
plays  the  most  colorful  role  of  her  career  as 
the  Apache  girl  in  "Parisian  Love,"  a  Pre- 
ferred Picture  presented  by  B.  P.  Schulberg. 


Pittsburgh 

Plans  for  the  erection  of  a  new  picture  the- 
atre in  the  downtown  section  of  New  Ken- 
sington have  been  announced  by  Samuel 
Haimovitz,  general  manager  of  the  Columbus 
Amusement  Company.  The  new  theatre  will 
be  located  on  Fifth  avenue  above  Tenth 
street,  and  work  will  be  started  within  a  few 
days.  The  house  will  have  a  frontage  of 
twenty-five  feet  in  Fifth  avenue,  will  extend 
back  a  width  of  25  or  40  feet,  where  it  will 
widen  out  to  the  full  width  of  the  building 
or  50  feet.  The  main  room  of  the  new  the- 
atre will  be  120x50,  with  40  feet  for  a  foyer 
and  lobby.  Plans  call  for  a  capacity  of  650, 
with  a  possible  increase  to  1,500  as  soon  as 
existing  leases  in  parts  of  the  building  ex- 
pire. The  approximate  cost  of  the  new  the- 
atre will  be  $35,000  at  present.  Haimovitz 
also  announced  the  suspension  of  the  State 
Theatre,  also  operated  by  the  same  company, 
on  September  1,  the  lease  having  been  trans- 
ferred the  past  week. 


Bart  Dattola  has  his  plans  completed  for  a 
beautiful  new  picture  theatre  to  be  situated 
on  the  site  of  his  present  Alhamhm  Then  re. 
close  to  the  proposed  new  theatre  to  be 
erected  by  the  Columbus  Vmusement  t'om- 
pany.  Mr.  Dattola'x  new  house  will  occupy, 
besides  his  present  site.  Forty-five  feet  addi- 
tional frontage  adjacent  to  the  present  the- 
atre building  on  Fifth  avenue.  The  frontage 
will  be  seventy  feet  and  the  depth  I'M  feet. 
It  la  estimated  that  the  nevt  house  Mill  cost 
a  quarter  of  a  million  dollars  to  build,  nnd 
will  scat  l.ttOO.  Construction  will  begin  in  a 
few  months  when  leases  expire. 


Manager  Gerald  Gallagher  of  the  Cameo  in 
downtown  Pittsburgh  announces  that  the 
house  will  be  closed  during  August  17  to  21, 
inclusive,  during  which  time  a  triple  shift  of 
workmen  will  make  every  minute  count  in 
completely  transforming  the  decorative 
scheme  of  the  house  both  inside  and  out.  Mr. 
Gallagher  promises  many  interesting  changes 
and  wants  the  exhibitors  to  come  in  and  look 
the  house  over  when  the  alterations  are  com- 
pleted. Several  other  changes  will  be  noted 
at  the  Cameo.  The  prices  will  be  raised  to 
40  cents  instead  of  30  cents  as  at  present.  An 
orchestra,  under  the  direction  of  John  M. 
Boyd,  will  furnish  the  music.  Young  men 
will  act  as  ushers,  instead  of  the  young  ladies 
who  are  now  doing  the  work.  The  Cameo 
will  play  the  Universal-Jewels,  with  a  com- 
plete change  of  bill  each  Saturday. 


F.  L  Watson  and  W.  D.  Ray,  newcomers 
to  the  picture  theatre  business,  have  taken 
over  John  Hando's  Garfield  Theatre  at  5139 
Penn  avenue,  Pittsburgh,  the  new  owners 
having  taken  charge  on  July  25.  Mr.  Hando 
contemplates  a  visit  to  his  old  home  in  Aus- 
tria before  his  return  here  to  look  for  an- 
other theatre. 


X.  Rosen  of  the  Model  Theatre,  Butker 
street,  Pittsburgh,  has  his  own  male  quar- 
tette now,  the  latest  member  having  been 
born  on  July  IK.  Singing  performance*  are 
given  dally  at  Mr.  and  Mrs.  Rosen's  home 
mi  Monilngside  avenue,  and  as  mother  and 
son  are  doing  line  the  World  extends  Its  best 
n isln's. 


Recent  exhibitor  visitors  to  Film  Row  in- 
cluded; C.  B.  Pascoe,  Somerset;  Mr.  Murray, 
Cambridge  Springs;  the  Figard  Brothers,  G. 
L  and  W.  R.,  of  Six  Mile  Run;  William  Lam- 
proplos.  Latrobe;  B.  E.  Cupler  and  Nat  Wal- 
ken,  Washington. 


Samuel  Haimovitz,  president  and  general 
manager  of  the  Columbus  Amusement  Com- 
pany, New  Kensington,  has  returned  to  his 
duties  after  a  week's  business  trip  to  New 

York  City. 


Johnny  Harris.  Jr.,  took  care  of  things  at 
the  Majestic-  Theatre.  Butler,  the  past  few 
days,  while  the  resident  manager,  M.  M. 
Wear,  was  recovering  at  his  home  in  Charles- 
ton, W.  Va.,  from  a  minor  operation  on  his 
leg. 


August  15,  1925  MOVING    PICTURE    IV  (J  R  L  D  713 


Seattle  Exhibitor  News 


Frank  Edwards  has  recently  put  into  ef- 
fect a  15-cent  policy  in  his  Winter  Garden 
Theatre.  This  is  the  first  time  prices  have 
been  over  10  cents  since  Mr.  Edwards  took 
over  the  house  several  years  ago.  He  has 
made  a  signal  success  of  his  undertaking  and 
reports  that  the  new  policy  is  working  out 
splendidly. 


Film  Row,  film  theatres  and  film  folk  of 
Seattle  and  the  surrounding  territory  all  had 
their  part  in  the  colorful  Knights  Templar 
conclave  in  Seattle  this  week.  Noticed  in  the 
line  of  march  in  their  various  commanderies 
during  the  big  parade  were  Prank  Graham 
of  Centralia,  Mr.  McMillan  of  Palouse,  Clar- 
ence Farrell  of  Ellensburg  and  Ray  Grom- 
bacher  of  Spokane.  There  were  probably 
others.  If  we  have  overlooked  any  names 
it  is  only  because  the  entire  parade  was 
such  a  gorgeous  pageant  that  it  was  vir- 
tually impossible  to  see  everybody! 


John  Hnmrick,  owner  of  Bine  Moose  the- 
atres in  Seattle,  Tacomi  mid  Portland,  is  an 
ardent  fisherman,  lie  returned  from  a  week- 
end trip  with  fifty-eight  line  trout,  caught  by 
himself  and  Mrs.  Hantrlck,  who  also  is  an 
adept  at  the  sport.  A  feast  was  declared  and 
the  entire  Seattle  staff  dined  on  speekled 
heauties  on  Monday.  John  refuses  to  tell  us 
where  he  goes.  He  says  It  is  a  hundred 
miles  away.  We  don't  mind  his  keeping  the 
secret,  but  we're  awfully  fond  of  trout,  too! 

Hal  Daigler,  manager  of  the  Capitol  The- 
atre, Minneapolis,  is  spending  his  vacation  in 
Seattle  with  Mrs.  Daigler.  Hal  has  a  host  of 
friends  in  Seattle,  where  he  was  prominent 
for  a  number  of  years  as  manager  of  several 
leading  houses. 


G.  E.  Dickinson  of  the  Ellensbiirg  Theatre, 
Ellensburg,  Wash.,  was  in  Seattle  this  week 
lining  up  new  product. 


Ed  Dolan  of  Aberdeen  and  Hoquiam  was 
also  in,  and  we  met  Adrian  Cormier  of  the 
Twin  City  Amusement  Company  (Centralia 
and  Chehalis).  We  presume  all  the  rest  of 
the  boys  were  in  during  this  big  week,  and 
we  hope  they  all  enjoyed  the  parade. 


Ned  Edris,  manager  of  the  Tacoma  Blue 
Mouse  Theatre,  entertained  all  the  city's  or- 
phans at  a  huge  matinee  party  to  see  "The 
Silent  Pal."  He  had  the  co-operation  of  news- 
papers and  automobile  companies.  The 
youngsters  were  given  souvenirs  and  eats 
and  the  party  was  a  huge  success. 

Herbert  Sobottka,  manager  of  the  Colonial. 
Tacoma,  Wash.,  is  a  hound  for  exploitation 
and  advertising  stunts.     He  can  think  'em 


Henry  B.  Walthall,  one  of  the  splendid 
players  featured  in  "On  the  Threshold,"  a 
Producers  Distributing  Corporation  release. 


up  faster  than  he  can  use  them.  Recently 
when  the  city  opened  some  new  water  mains, 
polluting  the  entire  water  supply  with  a 
strong  creosote  taste,  Sobottka  hastened  to 
arrange  with  a  local  spring  water  company 
for  an  ample  supply  of  pure,  fresh  water. 
He  then  placed  a  sign  in  his  lobby,  "Puritas 
water  free  inside,"  and  ran  in  his  ads  the 
announcement  that  the  Colonial  was  the  only 
theatre  in  town  "serving  drinks"  of  pure 
fresh  water  in  its  foyer.  Twenty  gallons 
were  consumed  the  first  day,  proving  that 
this  one  stunt  alone  was  worth  the  effort. 


A  recent  press  announcement  in  comment- 
ing on  the  new  1,800-seat  theatre  costing 
$500,000  to  be  erected  in  the  Broadway  dis- 
trict by  Jensen  &  Von  Herberg  states  that 
this  company  plans  the  erection  of  a  series 
of  five  elaborate  residential  section  theatres, 
of  which  the  new  Broadway  is  to  be  the  first. 
The  house  is  to  occupy  the  entire  block  on 
the  west  side  of  Broadway  between  Mercer 
and  Republican  streets.  It  is  to  be  of  Span- 
ish design,  with  special  attention  paid  to 
courts,  sunken  gardens,  rare  shrubbery  and 
enclosed  automobile  courts.  The  house  will 
probably  handle  first  runs,  being  operated 
along  the  lines  of  Grauman's  Egyptian. 


Kansas  City 

The  comedy  in  the  Prospect  Theatre,  a 
suburban  house  of  Kansas  City  owned  by 
Jay  Means,  flickered  out  the  other  night  and 
amused  men,  women  and  children  filed  out. 
A  few  doors  away  the  crowd  stopped.  A  gov- 
ernment raid  on  a  drug  store  was  in  full 
progress.  Even  as  in  the  comedy,  coatless 
men  with  revolvers  strapped  around  them 
hurried  in  and  out  of  the  store.  The  next 
day  when  Mr.  Means  went  down  to  an  ex- 
change to  see  about  his  films  for  the  night, 
he  jokingly  was  told  that  his  rate  would  have 
to  be  doubled  in  view  of  the  fact  that  the 
exchange  manager  had  passed  by  and  seen 
him  "standing  them  up." 


Work  was  begun  last  week  on  a  new  pic- 
ture theatre  at  the  southeast  corner  of 
Twelfth  street  and  College  avenue,  Kansas 
City,  for  George  A.  Maloney  and  H.  H.  Bar- 
rett, who  have  leased  the  building  for  five 
years  from  Gary  M.  Baltis.  Mr.  Barrett  also 
operates  the  Colonial  at  Thirty-ninth  street 
and  Woodland  avenue.  Fireproof,  the  new 
theatre  will  be  of  Spanish  design  with  ex- 
terior finish  of  two-tone  tan  brick  and  tile 
roof.  A  tower  will  rise  at  either  front  cor- 
ner. The  theatre  will  be  60  by  115  feet.  The. 
opening  is  expected  to  be  about  October  1, 
with  a  name  yet  to  be  selected  for  the  house. 
Interior  features  will  include  a  lobby,  44  by 
10  feet,  a  balcony  capable  of  seating  350  per- 
sons, a  blower  fan  cooling  system  and  stage, 
with  space  at  one  side  of  the  stage  for  an 
orchestra.  The  two  exhibitors  will  pay  an 
annual  rental  of  $3,900  for  the  theatre.  The 
house  will  cost  $30,000  and  seat  1,100. 


Charles  Raymond,  new*  manager  of  the 
Newman  Theatre,  Kansas  City,  recently  taken 
over  by  Paramount,  lost  no  time  in  sUpping 
in  a  boost  for  Greater  Movie  Season  when 
he  was  called  upon  to  speak  before  the  Ad- 
vertising Club  of  Kansas  City  at  a  luncheon 
at  the  Hotel  Baltimore  the  other  day.  En- 
tertainers from  the  Mainstreet  Theatre  also 
were  on  the  program  and  a  film  was  made 
of  the  luncheon.  The  importance  of  motion 
pictures  in  civic  life  and  the  future  outlook 
of  the  screen  were  analyzed  by  Mr.  Ray- 
mond. 


Earl  H.  Roraback,  manager  of  the  World- 
in-Motion  Theatre,  Kansas  City,  last  week 
leased  the  Grand  Theatre,  formerly  a  legiti- 
mate house.  The  house,  which  seats  about 
2  000  having  three  balconies,  will  be  re- 
opened soon  as  a  picture  and  vaudeville  the- 
atre. 

Among  the  out-of-town  exhibitors  in  the 
Kansas  City  market  last  week  were:  F.  G. 
Weary,  Farris  Theatre,  Richmond,  Mo.; 
Laurence  Brenninger,  Cozy  and  Crystal,  To- 
peka,  Kans.;  J.  R.  Burford,  New  Burford,  Ar- 


NEIL  HAMILTON 
This  sterling  actor  is  supporting  Betty  Bron- 
son  in  "The  Golden  Princess,"  which  Clarence 
Badger  is  producing  for  Paramount. 

kansas  City,  Kans.;  Charles  Sears,  Sears  Cir- 
cuit, Nevada,  Mo.;  F.  W.  Meade,  Meade  The- 
atre. Kingham,  Kans.;  Blaine  Cook,  Perkins 
Theatre,  Holton,  Kans.;  Ed  Peskey,  Penn 
Theatre,  St.  Joseph,  Mo.;  C.  M,  Pattee,  Pattee 
Theatre,  Lawrence,  Kans. 


Long  has  the  name  of  the  Star  Theatre 
been  familiar  with  theatre  patrons  of  Ot- 
tawa, Kans.,  but  it  soon  will  be  wiped  out, 
the  name  of  the  theatre,  which  is  owned  by 
C.  A.  Whitney,  to  be  changed  to  the  Royal. 
The  theatre  is  being  remodeled. 


"Well,  jsvell,  this  is  not  so  hard  to  take 
after  all."  mused  Theodore  P.  Davis  of  the 
Liberty  Theatre,  Parsons,  Kans.,  as  he  re- 
ceived $50  as  second  prize  for  the  best  ex- 
ploitation of  Universal  serials  in  the  entire 
country. 


Texas 

Jeff  Custer  will  open  his  new  theatre  at 
Slaton.  Texas,  in  the  near  future.  It  will 
seat  about  700. 


A.  Martini  has  opened  his  rebuilt  Dixie 
Theatre  at  Galveston,  Texas.  The  house  is 
strictly  fireproof. 


Charles  Lagadinos  has  taken  over  the  Joy- 
land  Theatre  at  Stamford,  Texas. 


Abe  Silverberg  has  purchased  the  Folly 
Theatre   at  Houston,  Texas. 


T.  H.  Hodge  will  erect  a  new  theatre  build- 
ing at  Winters,  Texas,  soon. 


P.  A.  Preddy  is  erecting  a  new  theatre 
building  at  Robstown,  Texas. 


Joseph  Stanzel  has  let  a  contract  to  re- 
model his  Opera  House  at  Hallettsville, 
Texas. 


Senter  &  Senter  will  erect  a  new  theatre 
in  the  oil  fields  near  Holliday,  Texas,  in  the 
near  future. 


Fire  did  $1,500  damage  to  the  Mission  The- 
atre at  Dalhart,  Texas,  last  week. 


Omaha 

A.  H.  Blank,  big  theatre  operator  of  Omaha 
and  Des  Moines,  announced  in  Omaha  a  few 
days  ago  that  he  plans  to  build  a  big  pic- 
ture theatre  in  Paris  soon.  He  is  working 
out  the  plans  now  for  a  big  new  theatre  at 
Twentieth  and  Farnam  streets  in  Omaha,  and 
immediately  when  that  is  well  under  way  he 
expects  to  begin  building  in  Paris. 


STRAIGHTfrom  ^SHOULDER  REPORB 

A  Department  for.  The  Information  of  exhibiTobj  ' 


EDITED  BY  A.  VAN  BUREN  POWELL 


Associated  Exhibitors 

RACING  LVCK,  (5  reels).  Star,  Monty  Blue. 
This  one  surely  got  the  laughs  and  many 
patrons  stopped  to  tell  how  good  It  was. 
Subtitles  were  especially  good,  and  the  ex- 
plosions of  mirth  when  Monty  took  his  first 
driving  lesson  were  reminiscent  of  a  July 
4th  celebration.  Step  on  the  advertising,  if 
you  buy  this,  and  you'll  have  no  cause  for 
regret.  Tone  okay.  General  appeal.  Yes  for 
Sunday,  no  as  special.  Draw  rural  class, 
town  of  300.  Admission  10-30.  Chas.  W. 
Lewis,  I.  O.  O.  F.  Hall  (225  seats),  Grand 
Gorge,  New  York. 

RACING  LUCK.  (5  reels).  Star,  Monty 
Banks.  A  fast  moving  comedy  that  pleased 
the  majority.  Laughs  were  plentiful  through- 
out the  picture,  which  does  not  have  a  dull 
moment.  Helen  Ferguson  is  very  satisfac- 
tory as  the  sweetheart  and  is  easy  on  the 
ey*s.  The  kids  ate  this  one  up,  and  the 
grcwnups  were  as  pleased  in  a  less  demon- 
strative way.  It  is  good  exercise  for  the 
children's  lungs  if  that  sort  of  applause  is 
allowed.  Moral  tone  good.  Sunday  yes, 
special  no.  Guy  C.  Sawyer,  Town  Hall,  Ches- 
ter, Vermont. 


F.  B.  O. 


ALIMONY.  (7  reels).  Star  cast.  People 
thought  it  fair  and  if  it  hadn't  been  for  hot 
spell  might  have  done  some  business.  City 
of  110,000.  Admission  10-20.  Al  C.  Werner, 
Royal  Theatre,  Reading,  Pennsylvania. 

BANDIT'S  BABY.  (5,291  feet).  Star,  Fred 
Thomson.  A  knockout  western.  Not  quite 
as  good  as  "That  Devil  Quemado,"  but  all 
right.  Thomson  makes  good  with  us.  Tone, 
good.  Sunday,  yes.  Special,  no.  Appeal, 
ninety  per  cent.  Middle  and  working  class 
city  of  23,000.  Admission  10-25.  Ed.  C. 
Curdts,  Bijou  Theatre  (365  seats),  Greenville, 
South  Carolina. 

KICKED  OF  THE  BORDER.  (4,920  feet). 
Star.  Lefty  Flynn.  Plenty  of  action,  but  no 
story'-  Failed  to  catch  the  thread.  Tone, 
Fair.  Sunday,  no.  Special,  no.  Appeal, 
seventy-five  per  cent.  Middle  and  working 
class  city  of  23,000.  Admission  10-25.  Ed.  C. 
Curdts,  Bijou  Theatre  (365  seats),  Greenville, 
South  Carolina. 

BY  DIVINE  RIGHT.  Star  cast.  This  was 
too  stilted  and  sugary  sweet  to  please.  People 
walked  out  on  it  and  the  result  was  loss. 
City  of  110,000.  Admission  10-20.  Al  C. 
Werner,  Royal  Theatre,  Reading,  Pennsyl- 
vania. 

CHEAP  KISSES.  (6,438  feet).  Star,  Cul- 
len  Landis.  A  good  program  but  named 
badly  for  a  drawing  card.  "Cheap  Kisses" 
doesn't  mean  anything  to  the  passerby,  and 
the  stars  as  yet  haven't  attained  much  indi- 
vidual draft.  Tone,  okay.  Sunday,  yes. 
Town  of  3,600.  Admission  10-20.  Wil- 
liam Clark,  Sr.,  Castle  Theatre  (400  seats). 
Havana,  Illinois. 

DANGEROUS  COWABD.  (6  reels).  Star, 
Fred  Thomson.  This  one  was  a  dandy.  Lots 
of  action  all  the  way  through  and  that  is 
what  my  people  want.  We  played  this  to 
a  packed  house  on  the  hottest  day  this  year. 
That's  a  test  for  any  picture.  Tone  O.  K. 
Appeal  90  per  cent.  Yes  for  Sunday.  No  as 
special.  Draw  merchants  and  farmers,  town 
400.  Admission  15-30.  William  A.  Simon,  Lib- 
erty Theatre  (250  seats),  Fromberg,  Mon- 
tana. 

GALLOPING  VENGEANCE.  Star,  Bob  Cus- 
ter. An  excellent  western  program  offering 
that  went  over  with  a  bang.  Patrons  even 
complimented  us  as  they  passed  out  and 
asked  when  we  were  going  to  show  Bob 
again.  The  man  who  played  the  villain  in 
this  feature  assisted  greatly  in  putting  this 


These  dependable  tips  come  from  ex- 
hibitors who  tell  the  truth  about  pic- 
tures to  help  you  book  your  program 
intelligently.  "It  is  my  utmost  desire  to 
serve  my  fellow  man,"  is  their  motto. 

Use  the  tips;  follow  the  advice  of  ex- 
hibitors who  agree  with  your  experi- 
ence on  pictures  you  both  have  run. 

Send  tips  to  help  others.  This  is 
your  department,  run  for  you  and 
maintained  by  your  good-will. 


picture  over  as  he  was  "some"  villain  and 
his  every  appearance  caused  the  audience 
to  shudder.  Moral  tone  somewhat  rough. 
Audience  appeal — strong  wherever  westerns 
are  liked.  Draw  general  class,  town  about 
a  thousand.  Admission  10-25,  15-35.  H.  H. 
Hedberg,  Amuse-U  Theatre,  Melville,  Louis- 
iana. 

HUMAN  TORNADO.  (4,472  feet).  Star,  Yak- 
ima Canutt.  Very  poor  western  and  this  boy 
is  starting  to  fall  back  into  the  ham-and- 
egg  class  here.  Canutt  used  to  be  a  draw- 
ing card  here  but  he  will  have  to  do  better 
and  if  he  is  champion  cowboy  of  the  world 
patrons  want  to  see  some  good  broncho  rid- 
ing as  he  certainly  can't  act.  Tone  good.  Ap- 
peal none  here.  Yes  for  Sunday,  no  as  spe- 
cial. Draw  farmers  and  railroaders,  town  3,- 
500.  Admission  10-35.  Giles  Master,  Strand 
Theatre    (730   seats),    Gallup,    New  Mexico. 

JIM,MIE'S  MILLIONS.  (5,167  feet).  Star. 
Richard  Talmadge.  Very  good  program  offer- 
ing in  six  reels  that  would  have  pleased 
much  better  with  one  reel  less  in  the  pro- 
duction. A  somewhat  loosely  put  together 
story  but  Dick's  presence  saved  the  day. 
Fair  tone  and  appeal.  Yes  for  Sunday,  no 
as  special.  Draw  general  class,  town  of  about 
a  thousand.  Admission  10-25  to  15-35  on  spe- 
cials. H.  H.  Hedberg,  Amuse-U  Theatre,  Mel- 
ville, Louisiana. 

LILIES  OF  THE  STREETS.  (7,216  feet). 
Star,  Johnny  Walker.  Here  Is  a  real  pic- 
ture and  one  that  will  go  over;  well  directed, 
and  the  acting  is  all  that  could  be  asked. 
Boost  this  picture  to  the  limit,  as  people 
all  like  this  class  of  picture.  Good  tone, 
excellent  appeal.  Yes  for  Sunday  and  spe- 
cial. Draw  farmers  and  railroaders,  town  of 
3,500.  Admission  10-35.  Giles  Master,  Strand 
Theatre   (730  seats),  Gallup,  New  Mexico. 

LULLABY.  (7,179  feet).  Star,  Jane  Novak. 
People  here  told  me  this  picture  was  a  won- 
der and  it  pleased  the  majority  very  well. 
Owing  to  very  hot  weather  the  result  at  the 
box  office  was  unsatisfactory.  City  of  110,- 
000.  Admission  10-20.  Al  C.  Werner,  Royal 
Theatre,  Reading,  Pennsylvania. 

MAILMAN.  (8,475  feet).  Star  cast.  This 
picture  pleased  a  hundred  per  cent.  Won- 
derful scenes  showing  the  U.  S.  Navy  in 
action.  Play  this  by  all  means.  Excellent 
tone.  Yes  Sunday  and  special.  Draw  average 
Americans.  R.  V.  Chapman,  Belvedere  Thea- 
tre, Grove  Hill,  Alabama. 

MASK  OF  LOPEZ.  (4,900  feet).  Good  Sat- 
urday night  picture.  The  kids  eat  the 
Thomsons  up.  Film  was  cut  up,  rainy  and 
jumpy.  Tone  O.  K.  Appeal  seventy-five 
per  cent.  No  for  Sunday  or  special.  Draw 
small  town  class,  town  1,000.  Admission  10- 
35.  S.  G.  Harsh,  Princess  Theatre  (249  seats), 
Mapleton,  Iowa. 

KANGE  TEBBOB.  (4.738  feet).  Star,  Bob 
Custer.  The  best  Custer  today  and  a  nice 
western   picture   that    pleased   our  western 


fans.  Tone,  okay.  Sunday,  yes.  Special,  no. 
Appeal,  seventy-five  per  cent.  General  class 
town  of  3,600.  Admission  10-20.  Al  C.  Wer- 
ner, Royal  Theatre,  Reading,  Pennsylvania. 

SMOOTH     AS     SATIN.     (6,043  feet).  Star. 

Evelyn  Brent.  A  good  crook  story.  I  con- 
sider this  the  best  of  Miss  Brent's  starring 
vehicles  for  F.  B.  O.  Tone  O.  K.  Good  appeal. 
Questioned  for  Sunday.  No  as  special.  Draw 
better  class,  town  5.333.  Admission  10-30.  C. 
W.  Davis,  Broadway  Theatre  (500  seats), 
Reidsville,  North  Carolina. 

THC  NDERING  HOOFS.  (6,915  feet).  Star, 
Fred  Thomson.  Did  a  fair  business  and  was 
generally  liked.  City  of  110,000.  Admission 
10-20.  Al  C.  Werner,  Royal  Theatre,  Reading, 
Pennsylvania. 

WHITE  FANG.  (5,800  feet).  Star,  Strong- 
heart  (dog).  Just  a  program  picture,  very 
badly  directed,  and  just  when  you  expect 
the  dog  to  do  something,  the  scene  changes. 
The  fact  that  this  is  a  Strongheart  picture 
will  put  it  over  but  don't  promise  much  be- 
cause it  is  not  there.  Good  tone,  fair  ap- 
peal. Yes  for  Sunday,  no  as  special.  Draw 
farmers  and  railroaders,  town  3,500.  Admis- 
sion 10-35.  Giles  Master,  Strand  Theatre  (730 
seats),  Gallup,  New  Mexico. 

ON 'TIME.  (6,030  feet).  Star.  Richard  Tal- 
madge. Went  over  fairly  well.  City  of  110,- 
000.  Admission  10-20.  Al  C.  Werner,  Royal 
Theatre,  Reading,  Pennsylvania. 

First  National 

ABRAHAM  LINCOLN.  (9,759  feet).  Star, 
George  Billings.  A  wonderful  production 
that  should  be  seen  by  every  American!  While 
a  historical  subject,  it  was  so  cleverly  di- 
rected that  it  held  the  interest  of  the  audi- 
ence from  start  to  finish  and  Billings'  char- 
acterization of  the  martyr  President  was  ab- 
solutely perfect.  There  is  only  one  fault  with 
the  picture;  the  photography  was  poor  In 
many  places.  Excellent  tone,  very  strong 
appeal.  Yes  for  Sunday  and  special.  Draw  gen- 
eral class,  town  about  a  thousand.  Admission 
on  specials  15-35.  H.  H.  Hedberg,  Amuse-U 
Theatre,  Melville,  Louisiana. 

ABRAHAM  LINCOLN.  (9.759  feet).  Star 
cast.  The  greatest  picture  we  have  ever 
shown.  Pleased  everybody,  old  and  youms. 
In  spite  of  a  carnival  and  extreme  hot 
weather,  we  showed  to  three  good  houses. 
We  could  not  say  too  much  for  this  one. 
Tone,  fine.  Sunday,  yes.  Special,  yes.  Ap- 
peal, extra  good.  Farming  class  town  of 
600.  Admission  10-25,  15-35.  Goodrich 
Brothers.  Strand  Theatre  (225  seats),  Callao, 
Missouri. 

DANGEROUS  AGE.  (7,204  feet).  Star 
cast.  This  story  deals  with  the  ever-present 
problem  of  American  home  life,  the  danger- 
ous age  when  romance  leaves  the  heart  of 
the  husband  and  wife  and  they  seek  other 
fields  but,  of  course,  it  all  ends  well  and 
they  see  the  error  of  their  ways  and  live 
nappy  ever  afterward.  A  good  cast  with 
Lewis  P.  Stone  and  Cleo  Madison  in  the 
leads.  A  worth  while  picture  and  bound  to 
please.  City  and  country  class  town  of  3.- 
000.  Admission  10-30.  George  W.  Walther. 
Dixie  Theatre  (500  seats),  Kerrville,  Texas. 

MAKING  OF  O'MALLEY.  Star,  Milton  Sills. 

A  mighty  fine  production  that  pleased  Im- 
mensely and  drew  fine  the  second  night.  Title 
seemed  to  be  attractive  and  Sills  proved  a 
drawing  card  for  the  first  time.  Step  on  this 
and  you  need  not  worry  about  it  not  pleas- 
ing. Joe  Hewitt,  The  Strand  Theatre,  Robin- 
son, Illinois. 

SELF  MADE  FAILURE.  (8  reels).  The 
tragedy  made'  you  laugh  and  the  comedy 
made  you  want  to  cry.  Ben  Alexander  good. 
Hamilton    rotten.   Tone   O.    K     Appeal  hard 


August  15,  1925 


MOVING    PICTURE  WORLD 


717 


Constance  Talmadge  and  Ronald  Colman  in 
the    coming    First    National    picture,  "Her 
Sister  From  Paris." 


Universal 

BROADWAY  OR  BUST.  (5,272  feet).  Star, 
Hoot  Gibson.  Fair  program  picture  that 
pleased  the  majority  but  business  was  below 
the  average.  City  110,000.  Admission  10-20.  Al 
C.  Werner,  Royal  Theatre,  Reading,  Pennsyl- 
vania. 

DRIFTING.  (7,334  feet).  Star,  Priscilla 
Dean.  Had  several  fair  comments  on  this  pic- 
ture and  it  went  over  passably.  City  of  110, 
000.  Admission  10-20.  Al  C.  Werner,  Royal 
Theatre,  Reading,  Pennsylvania. 

EXCITEMENT.  (4,912  feet).  Star  cast. 
Not  considered  much  of  a  production  here 
and  it  flopped  badly.  City  of  110.000.  Ad- 
mission 10-20.  Al  C.  Werner,  Royal  Theatre, 
Reading,  Pennsylvania. 

FOOL'S  HIGHWAY.  (6,800  feet).  Stai 
cast.  This  was  considered  a  good  picture 
ture  and  it  went  over  passably.  City  of  110,- 
Admission  10-20.  Al  C.  Werner,  Royal  The- 
atre, Reading,  Pennsylvania. 

FORTY  HORSE  HAWKINS.  (5,148  feet). 
Star,  Hoot  Gibson.  Even  Hoot  couldn't  entice 
them  in  with  the  thermometer  around  one 
hundred.  A  fair  program  picture,  City  of 
110,000.  Admission  10-20.  Al  C.  Werner, 
Royal  Theatre,  Reading,  Pennsylvania. 

I'LL,  SHOW  YOU  THE  TOWN.  (7,400  feet). 
Star,  Reginald  Denny.  The  best  picture  Reg- 
inald Denny  ever  made  and  he  is  on  his  way 
to  the  front.  Tone  good.  Very  good  appeal. 
Good  for  Sunday.  Yes  as  special.  Draw  neigh- 
borhood class,  city  325,000.  Admission  10-20. 
L.  R.  Markum,  Dream  Theatre  (500  seats), 
Indianapolis,  Indiana. 

LADY  OF  QUALITY.  (8,640  feet).  Star 
oast.  Was  considered  a  good  picture  and 
if  it  hadn't  been  for  hot  spell  might  have  done 
some  business.  City  of  110,000.  Admission 
10-20.  Al  C.  Werner,  Royal  Theatre,  Read- 
ing, Pennsylvania. 

LAW  FORBIDS.  (6,262  feet).  Star,  Baby 
Peggy.  Did  a  very  nice  business.  Not  a  big 
picture  by  any  means,  but  seemed  to  plea&e 
the  majority.  City  of  110.000.  Admission 
10-20.  Al  C.  Werner,  Royal  Theatre,  Reading, 
Pennsylvania. 

RIDE  FOR  YOUR  LIFE.  (5,510  feet).  Star, 
Hoot  Gibson.  Nothing  to  rave  over  but  Gib- 
son just  managed  to  pull  through.  City  of 
110,000.  Al  C.  Werner,  Royal  Theatre,  Read- 
ing, Pennsylvania. 

RIDIN'  PRETTY.  Star,  William  Desmond. 
A  piece  of  cheese.  Failed  to  please  the  mere 
few  patrons  fooled  in  on  It.  Tone,  question- 
able. Sunday,  no.  Special,  no.  Appeal,  none. 
Middle  and  working  class  city  of  23,000.  Ad- 
mission 10-25.  Ed.  C.  Curdts,  Bijou  Theatre 
'365  seats),  Greenville,  South  Carolina, 


SADDLE  HAWK.  Star,  Hoot  Gibson.  Good 
name,  but  can't  say  picture  is  unusual.  Just 
an  ordinary"  Western.  Hoot  is  okay  for 
Saturday  with  the  country  folks.  Tone,  okay. 
Sunday,  yes.  Special,  no. '  Appeal,  seventy- 
five  per  cent.  General  class  town  of  3.600. 
Admission  10-20.  William  A.  Clark,  Sr.,  Cas- 
tle Theatre  (400  seats),  Havana,  Illinois. 

SMOULDERING  FIRES.  Star,  Pauline  Fred- 
erick. This  one  is  a  peach.  Pauline  is  ex- 
cellent in  this  one  and  so  are  Laura  La 
Plante  and  Malcolm  MacGregor.  A  good  story 
with  an  interest  that  lasts  to  the  end.  Never 
had  a  kick  and  got  lots  of  compliments.  Good 
tone.  A  hundred  per  cent,  appeal.  Yes  for 
Sunday  and  special.  Draw  merchants  and 
farmers,  town  400.  Admission  15-30.  William 
A.  Simon,  Liberty  Theatre  (250  seats),  From- 
berg,  Montana. 

TAMING  OF  THE  WEST.  Star,  Hoot  Gib- 
son. This  is  one  of  Hoot's  best,  and  that  s 
saying  a  lot.  He  is  irrepressible,  and  in  a 
class  by  himself.  The  fans  are  for  him,  and 
it  would  be  hard  to  get  a  better  Saturday  pic- 
ture. Tone,  good.  Sunday,  no.  Special,  no. 
Appeal,  ninety  per  cent.  All  classes  town  of 
6,000.  Admission  10-20-30.  Frank  H.  Wotton, 
Park  Theatre  (600  seats).  Lebanon,  New 
Hampshire. 

WESTERN  WALLOP.  Star,  Jack  Hoxle. 
Just  another  western  that  pleased  a  Satur- 
day attendance.  Print  good.  Tone  O.  K.  Good 
appeal.  No  for  Sunday  or  special.  Draw  all 
classes,  big  city.  Admission  ten  cents.  Stephen 
G.  Brenner,  Eagle  Theatre,  Baltimore,  Mary- 
land. 

WHITE  TIGER.  (7,117  feet).  Star,  Pris- 
cilla Dean.  Was  considered  a  very  good  pic- 
ture by  the  majority,  and  despite  very  hot 
weather  went  over  fairly  well.  City  of  110,- 
000.  Admission  10-20.  Al  C.  Werner,  Royal 
Theatre,  Reading,  Pennsylvania. 


Vitagraph 

BAREE  SON  OF  KAZAN.  (6,800  feet). 
Star,  Anita  Stewart.  This  is  a  picture  thai 
should  be  boosted  to  the  skies.  Pleased  a 
good  patronage.  Would  like  at  least  one  a 
week  similar.  Tone,  extra  good.  Sunday, 
yes.  Special,  yes.  Appeal,  one  hundred  per 
cent.  Middle  and  working  class  city  of  23,- 
000.  Admission  10-25.  Ed.  C.  Curdts.  Bijou 
Theatre  (365  seats),  Greenville,  South  Caro- 
lina. 

CAPTAIN  BLOOD.  (10,680  feet).  Star,  J. 
Warren  Kerrigan.  The  majority  was  en- 
thusiastic about  this  picture  and  a  number 
of  people  were  anxious  to  tell  us  how  much 
they  enjoyed  it.  Despite  very  hot  weather  It 
did  a  nice  business.  City  110,000.  Admission 
10-20.  Al  C.  Werner,  Royal  Theatre,  Read- 
ing, Pennsylvania. 

FEARBOUND.  Star  cast.  Considered  a  very 
good  picture  here,  and  did  a  fair  business. 
City  110,000.  Al  C.  Werner,  Royal  Theatre, 
Reading,  Pennsylvania. 

FLOWER  OF  THE  NORTH.  Stars,  Henry  B. 
Walthall,  Pauline  Starke.  This  is  a  very 
good  picture  and  appeals  to  any  audience 
who  want  to  get  away  from  that  sex  stuff.  I 
had  several  compliments  on  this  one.  Tone  O. 
K.  Appeal  85  per  cent.  Draw  town  and  coun- 
try class,  town  400.  Admission  10-25,  15-35.  A. 
H.  Higley,  Rushmore  Theatre  (250  seats), 
Rushmore,  Minnesota. 

GREATER  THAN  MARRIAGE.  Star.  Lou 
Tellegen.  A  splendid  production.  Well  done 
and  pleased.  Good  patronage.  Tone,  extra 
good.  Sunday,  yes.  Special,  questionable. 
Appeal,  ninety-five  per  cent.  Middle  and 
working  class  city  of  23,000.  Admission  10- 
25.  Ed.  C.  Curdts,  Bijou  Theatre  (365  seats), 
Greenville,  South  Carolina. 

SCHOOL  FOR  WIVES.  Star,  Conway  Tearle. 
As  usual,  a  very  good  picture  from  Vita- 
graph.  Star  and  supporting  cast  very  good. 
Print  new.  Good  tone  and  appeal.  Yes  for 
Sunday  and  special.  Draw  all  classes,  big 
city.  Admission  ten  cents.  Stephen  G.  Bren- 
ner, Eagle  Theatre,  Baltimore,  Maryland. 

Warner  Brothers 

CONDUCTOR     14»2.     (6,500     feet).  Star, 


There  are  a  lot  of  theatres  run- 
ning so  close  to  release  date  that 
they  argue  "The  old  picture  re- 
ports don't  do  me  any  good — why 
bother  to  send  in  tips?" 

Boys — don't  feel  that  way! 

Figure  it  that  a  few  minutes  a 
week  on  your  part  will  help  thou- 
sands of  exhibitors. 

For  the  sake  of  the  game — 

SHOOT  IN  THE  TIPS! 


Johnny  Hines.  Very  good  comedy,  suitable 
any  day,  any  audience;  but  print  was  in 
such  bad  shape  that  they  did  not  know  what 
half  of  it  was  about.  Good  tone.  Appeal  90 
per  cent.  Yes  for  Sunday,  no  as  special.  B. 
Jaffe,  Norwood  Theatre,  Birmingham,  Ala- 
bama. 

FIND  YOUR  MAN.  (7,300  feet).  Star,  Rin- 
Tin-Tin  (dog).  Fair  picture  that  did  not  com- 
pare favorably  with  or  please  like  the  old 
Strongheart  pictures  did.  Tone  O.  K.  Appeal 
75  per  cent.  Yes  for  Sunday,  no  as  special. 
Draw  small  town  class,  town  1,000.  Admis- 
sion 10-35.  S.  G.  Harsh,  Princess  Theatre  (249 
seats),  Mapleton,  Iowa. 

ON  THIN  ICE.  Stars,  Tom  Moore,  Edith 
Roberts.  Fair  entertainment.  Tone  O.  K.  Yes 
for  Sunday,  no  as  special.  Draw  small  town 
class,  town  1,000.  Aldmission  10-35.  S.  G. 
Harsh,  Princess  Theatre  (249  seats),  Maple- 
ton,  Iowa. 

Comedies 

AMATEUR  DETECTIVE.  (Fox).  Star,  Earle 
Fox.  The  last  of  the  Van  Bibber  series.  This 
was  far  inferior  to  the  others.  Of  the  entire 
series  of  eight  the  first  and  the  last  ones 
were  not  much,  but  the  other  six  were  some 
of  the  BEST  short  subjects  we  have  ever 
played.  Of  the  entire  series,  "The  Spanish 
Romeo"  was  a  hundred  per  cent,  perfect  and 
we  hope  that  the  next  series  will  be  as  full 
of  pep  as  this  one  was.  The  moral  tone  was 
O.  K.  and  the  audience  appeal  for  the  entire 
series  was  strong.  H.  H.  Hedberg,  Amuse- 
U  Theatre,  Melville,  Louisiana. 

CAVE  INN  SHEIK.  (F.  B.  O.).  Star,  Jimmie 
Aubrey.  This  was  not  up  to  Aubrey  stand- 
ard but  it  went  over.  Print  good.  Fair  ap- 
peal. Draw  all  classes,  big  city.  Admission 
ten  cents.  Stephen  G.  Brenner,  Eagle  Thea- 
tre, Baltimore,  Maryland. 

DESERT  BLUES.  (Educational).  Star,  Cliff 
Bowes.  A  good  one  reel  comedy  that  pleased 
all  who  saw  it.  Some  very  comical  incidents 
in  this  little  subject.  Tone  O.  K.  Good  ap- 
peal. Yes  for  Sunday.  Draw  general  class, 
town  about  a  thousand.  H.  H.  Hedberg, 
Amuse-U  Theatre,  Melville,  Louisiana. 

HOLD  TIGHT.  (Educational).  Star,  Lige 
Conley.  The  first  part  of  this  comedy  hasn't 
got  a  laugh  in  it  but  the  last  part  makes 
up  for  the  first.  Draw  merchants  and  farm- 
ers, town  400.  Admission  15-30.  William  A. 
Simon,  Liberty  Theatre  (250  seats),  Frora- 
berg,  Montana. 

KID  DAYS.  (Universal-Snooky).  Very  good 
one  reel  comedy.  I  think  the  animal  com- 
edians are  all  good.  Good  tone  and  appeal. 
Yes  for  Sunday.  Draw  small  town  and  farmer 
class,  town  600.  Admission  10-20.  10-30.  Henry 
D.  Batchelder,  Gait  Theatre  (175  seats).  Gait, 
California. 

LOVE  GOOFY.  (Educational).  Star,  Jimmie 
Adams.  Just  a  fair  comedy,  pleasing  to  ths 
majority.  Draw  general  class,  town  about  a 
thousand.  H.  H.  Hedberg,  Amuse-U  Theatra, 
Melville,  Louisiana. 

ONE  OL'  CAT.   (Educational-cartoon).  An 

animated  cartoon  subject  that  pleased  a  hun- 
dred per  cent.  This  is  a  novelty  that  can  be 
added  to  any  program  and  will  create  much 
favorable  talk.  Fine  tone,  strong  appeal.  Yas 
for  Sunday.  Draw  general  class,  town  about 
a  thousand.  H.  H.  Hedberg.  Amuse-U  Thea- 
tre, Melville,  Louisiana. 

RED  PEPPER.  (Educational).  Star,  Al  St.. 


718 


MOVING    PICTURE  WORLD 


August  15,  1925 


Fill  In  Tear  Out  Send  Along 

Straight  From  the  Shoulder  Report 

Van:  I  am  an  exhibitor.  I  want  to  help  exhibitor  Independence  from  poor  pictures.  So  I  send  this  tip  and  will  send  others 
if  you  will  send  me  your  regular  blanks.  I'll  live  up  to  the  ethics  of  "Our  Gang"  by  being  fair  to  picture  and  to  exhibitor. 
Here's  my  tip  on 

Title   Producer   Star   

My  report   

Audience  appeal  Suitable  for  Sunday?  A  Special?  


Signature   of  Exhibitor  

Theatre   No.  Seats 


John.  Good  comedy  with  some  wonderful 
trick  bicycle  riding  by  Al.  Plot  thin,  as  in 
nearly  all  comedies,  and  the  laughter  was 
provoked  by  the  antics  of  the  star.  Good 
tone,  fair  appeal,  yes  for  Sunday.  Draw 
general  class,  town  about  a  thousand.  H.  H. 
Hedberg,  Amuse-U  Theatre,  Melville,  Louis- 
iana. 


Serials 

RIDDLE  RIDER.  (Universal).  Star,  Wil- 
liam Desmond.  I  just  started  this  serial  and 
it  went  good  the  first  night.  It  is  full  of  ac- 
tion and  mystery  and  that's  what  we  want 
in  serials.  Draw  farmers  and  merchants,  town 
400.  Admission  15-30.  William  A.  Simon,  Lib- 
erty Theatre  (250  seats),  Fromberg,  Mon- 
tana. 

Short  Subjects 

AESOP'S  FABLES.  (Pathe).  The  best  car- 
toon on  the  market.  Always  good.  Tone  O. 
K.  Fair  appeal.  Yes  for  Sunday.  Draw  bet- 
ter class,  town  5,333.  Admission  10-30.  C. 
W.  Davis,  Broadway  Theatre  (500  seats), 
Reidsville,  North  Carolina. 

EMPTY  STALL.  (Universal-Fast  Steppers). 

Star,  Billy  Sullivan.  This  is  a  good  short 
subject.  Just  started  using  these  shorts  and 
they're  all  right.  They  sure  help.  Draw 
merchants  and  farmers,  town  400.  Admis- 
sion 15-30.  William  A.  Simon,  Liberty  The- 
atre (250  seats),  Fromberg,  Montana. 

FOX  .NEWS.  A  very  good  News,  with  good 
photography.  C.  W.  Davis.  Broadway  The- 
atre (500  seats),  Reidsville,  North  Carolina. 

GO-GETTERS.  (P.  B.  O.).  Star,  Alberta 
Vaughn.  Not  as  good  as  "Fighting  Blood." 
These  are  too  draggy,  and  all  about  alike. 
Good  tone,  yes  for  Sunday.  Draw  farmers 
and  railroaders,  town  3,500.  Admission  10- 
35.  Giles  Master,  Strand  Theatre  (730  seats), 
Gallup,  New  Mexico. 

NEPTUNE'S    NIECES.     (  Pathe-Sportligmt). 

Bathing  girls  and  the  underwater  scenes  were 
very  good.  Print  new.  Tone  O.  K.  Appeal 
good.  Yes  for  Sunday.  Draw  all  classes,  big 
city.  Admission  ten  cents.  Stephen  G.  Bren- 
ner, Eagle  Theatre,  Baltimore,  Maryland. 

PACEMAKERS.  (F.  B.  O.).  Stars,  Alberta 
Vaughn,  George  O'Hara.  They  are  better 
than  comedies;  brings  'em  back  better  than 
serials.  Good  tone  and  appeal.  Yes  for  Sun- 
day. Draw  better  class,  town  5,333.  Admis- 
sion 10-30.  C.  W.  Davis,  Broadway  Theatre 
(500  seats),  Reidsville,  North  Carolina, 

Independents 

ACROSS  THE  DEADLINE.     (State  Right). 


Town 


Star,  Leo  Maloney.  A  dandy  western  picture. 
This  pleased  our  western  fans.  Tone,  okay. 
Sunday,  yes.  Special,  no.  Appeal,  eighty 
per  cent.  General  class  town  of  3,600.  Ad- 
mission 1020.  William  A.  Clark,  Sr.,  Castle 
Theatre  (400  seats),  Havana,  Illinois. 

AFTER  A  MILLION.    (State  Right).  Star, 

Katherine  McDonald.  A  program  picture  that 
seemed  to  please.  City  of  110.000.  Admission 
10-20.  Al  C.  Werner,  Royal  Theatre,  Reading, 
Pennsylvania. 

BARRIERS  OF  THE  LAW.  (Independent). 

Stars,  Wm.  Desmond,  Helen  Holmes.  A  very 
good  picture  of  the  melodrama  type.  Should 
please  those  who  like  this  sort  of  entertain- 
ment. Print  new.  Good  tone  and  appeal.  No 
for  Sunday  or  special.  Draw  all  classes,  big 
city.  Admission  ten  cents.  Stephen  G.  Bren- 
ner, Eagle  Theatre,  Baltimore,  Maryland. 

BILLY    THE    KID.    (State    Right).  Star. 

Franklyn  Farnum.  Just  picture — that's  all! 
City  110,000.  Al  C.  Werner,  Royal  Theatre, 
Reading.  Pennsylvania. 

BRINGING  HOME  THE  BACON.  (Artclass). 

Star,  Buffalo  Bill,  Jr.  Oh  boy,  oh  joy,  this  is 
the  kind  that  makes  'em  grip  their  seats. 
His  pictures  are  all  good  to  date.  Tone,  good. 
Sunday,  yes.  Special,  questionable.  Appeal, 
one  hundred  per  cent.  Middle  and  working 
class  city  of  23,000.  Admission  10-25.  Ed.  C. 
Curdts,  Bijou  Theatre  (365  seats),  Greenville, 
South  Carolina. 

DANGER  AHEAD,  (stale  Right).  Fair  stunt 

picture;  some  mystery  worked  in  and  the 
usual  Talmadge  stunts.  Good  tone.  Fair  ap- 
peal. Yes  for  Sunday,  no  as  special.  Draw 
small  town  and  farmer  class,  town  600.  Ad- 
mission 10-20,  10-30.  H.  D.  Batchelder,  Gait 
Theatre  (175  seats),  Gait,  California. 

DRUMS  OF  JEOPARDY.  (Trunrt).  Star 
cast.  Not  considered  very  good  here.  Showed 
up  badly  at  the  box  office.  City  of  110.000. 
Admission  10-20.  Al  C.  Werner.  Royal  The- 
atre, Reading,  Pennsylvania. 

EMPTY  HEARTS.  (Banner).  Star,  Clara 
Bow.  Was  considered  a  good  picture,  but 
owing  to  hot  weather  business  was  poor. 
City  of  110,000.  Admisison  10-20.  Al  C. 
Werner,  Royal  Theatre,  Reading,  Pennsyl- 
vania. 

FAS  l    AND    FEARLESS.      (State  Right). 

Star,  Buffalo  Bill.  Went  over  fairly  well. 
City  of  110,000.  Admission  10-20.  Al  C. 
Werner,  Royal  Theatre,  Reading,  Pennsyl- 
vania. 

HARD    HITTIN'     HAMILTON.     I  Artclass). 

Star,  Buffalo  Bill,  Jr.  This  little  picture  did 
a  very  nice  business  despite  the  fact  that  the 
star  is  not  well  known  here,  nor  was  the 
picture  anything  great.  City  of  110,000.  Ad- 
mission 10-20.  Al  C.  Werner,  Royal  Theatre, 
Reading,  Pennsylvania. 


State 


HIDDEN   MENACE.     (State  Right).  Star, 

Charles  Hutchison.  A  lot  of  exposed  film 
but  same  old  stuff,  no  difference.  Tone,  okay. 
Sunday,  no.  Special,  no.  Appeal,  fifty  per 
cent.  Middle  and  working  class  city  of  23.- 
000.  Admission  10-25.  Ed.  C.  Curdts.  Bijou 
Theatre  (365  seats),  Greenville,  South  Caro- 
lina. 

HUTCH   OF  THE   U.  S.  A.     (State  Right). 

Star.  Chas.  Hutchison.  (8,312  feet).  Went 
over  fairly  well.  Fair  production.  Citv  of 
110,000.  Admission  10-20.  Al  C.  Werner. 
Royal  Theatre.  Reading,  Pennsylvania. 

JAZZ    BOUT.    (Independent).    Star,  Benny 

Leonard.  Another  action  subject  and  the 
best  of  the  series.  Print  good.  Fair  appeal. 
Draw  all  classes,  big  city.  Admission  ten 
cents.  Stephen  G.  Brenner,  Eagle  Theatre, 
Baltimore,  Maryland. 

M  VDEMOISELLE  MIDNIGHT.  (State 
Right).  Star,  Mae  Murray.  People  told  me 
it  was  a  good  picture,  but  it  had  no  drawing 
power  and  flopped  badly  during  its  run. 
City  of  110,000.  Admission  10-20.  Al  C.  Wer- 
ner, Royal  Theatre,  Reading.  Pennsylvania. 

MARRIAGE  MARKET.  (Columbia).  Star 
Jack  Mulhall.  A  good  program,  as  are  most 
of  the  Columbia  pictures,  but  this  one  did  not 
draw.  Hot  weather  kept  women  away.  Men 
folks  want  action  on  hot  nights.  The  mai - 
riage  question  is  overworked  just  now. 
Tone.  okay.  Sunday,  yes.  Special,  no.  Poor 
appeal.  General  class  town  of  3,600.  Admis- 
sion 10-20.  William  A.  Clark,  St.,  Castle  The- 
atre (400  seats),  Havana,  Illinois. 

MIDNIGHT     SECRETS.      (Rayart).  Star, 

George  Larkin.  A  reporter  story,  full  of  ac- 
tion and  very  good.  Print  good.  Good  tone 
and  appeal.  No  for  Sunday  or  special.  Draw 
all  classes,  big  city.  Admission  ten  cents. 
Stephen  G.  Brenner,  Eagle  Theatre,  Balti- 
more, Maryland. 

MOCCASINS.  (Stnte  Right).  Star.  Bill 
Cody.  Just  a  picture  that  did  as  well  as  the 
rest  of  them  during  the  hot  spell.  City  ui 
110,000.  Admission  10-20.  Al  C.  Werner,  Royal 
Theatre,  Reading,  Pennsylvania. 

TRUTH   ABOUT  WOMEN.   (Banner).  Star. 

Hope  Hampton.  People  liked  this  picture  and 
it  went  over  fairly  well.  City  of  110,000. 
Admission  10-20.  Al  C.  Werner,  Royal  The- 
atre, Reading,  Pennsylvania. 

TWO    FISTED    SHERIFF.    (Arrow).  Star. 

Yakima  Canutt.  I  did  not  see  this  but  re- 
ports were  very  good.  Good  appeal.  Draw 
all  classes,  big  city.  Admission  ten  cents. 
Stephen  G.  Brenner,  Eagle  Theatre,  Balti- 
more, Maryland. 

WALLOPING     WALLACE.    (State  Right). 

Star,  Buddy  Roosevelt.  Just  a  western  pro- 
gram that  did  fairly  good  business.  City  of 
110,000.  Admission  10-20.  Al.  C.  Werner, 
Koyal  Theatre,  Reading,  Pennsylvania. 


Selling  the  Picture  to  the  Public 


EDITED  BY  EPES  WINTHROP  SARGENT 


Stan  Brown  Makes  the  Children  Agents 

For  the  Sale  of  Summer  Ticket  Blocks 


SPLITTING  sales  with  church  and  wel- 
fare organizations  has  been  modified 
into  a  Summer  stunt  by  Stan  Brown, 
of  the  Strand  Theatre,  Milwaukee.  He  writes 
that  he  has  gotten  the  idea  off  to  a  fine 
start  and  that  it  is  growing  weekly.  In  es- 
sence it  is  merely  to  permit  children  to  sell 
tickets  and  retain  half  the  profits.  In  addi- 
tion, the  members  of  the  "club"  are  given 
a  weekly  morning  performance  at  the  the- 
atre. 

This  scheme  is  devised  to  get  patrons  for 
a  downtown  house  in  the  hot  weather,  but  it 
can  be  adapted  to  the  neighborhood  houses, 
perhaps  with  a  smaller  percentage  to  the 
children,  though  it  pays  to  give  them  as 
large  a  share  as  possible. 

Simply  Handled 

The  idea  is  very  simple.  On  July  3,  the 
first  vacation  period,  the  Fourth  coming  on 
Saturday,  a  special  performance  was  given 
at  the  Strand  at  nine  o'clock.  Admission  to 
this  was  by  card,  the  cards  being  distributed 
to  adult  patrons  the  early  part  of  the  week. 
They  were  also  given  to  such  children  as 
applied  at  the  box  office.    The  text  read  : 

This  ticket  admits  one  child  to  our  Free 
Children's  Matinee 
Friday,  July  3rd,  at  9  A.  M. 
Let  the  Children  be  our  guests  on  this  day. 

Special  comedy  show. 
We're  going  to  tell  them  a  plan  to  make 

some  extra  vacation  money. 
Let  them  enjoy  this  treat  before  starting 
their  Glorious  Fourth  Celebration. 

We'll  take  good  care  of  them. 

Telling  the  Idea 

Meanwhile  circulars  had  been  oreoared 
giving  the  idea,  the  copy  reading:  To  Mil- 


waukee Parents.  Teach  your  children  self- 
defense  and  thrift.  Let  them  join  the  Strand 
Theatre  Juvenile  Thrift  Club  and  earn  their 
pocket  money  for  the  entire  vacation  season 
beside  enjoying  a  special  matinee  perform- 
ance every  Saturday  morning  at  nine  o'clock. 

For  particulars  read  the  following  outline. 
You  will  find  the  proposition  absolutely  fair 
and  square. 

Every  Saturday  morning  from  now  until 
Aug.  30th  a  free  performance  will  be  held 
at  9  o'clock  for  members  of  the  Strand 
Juvenile  Thrift  club.  Each  child  who  at- 
tends and  brings  the  sum  of  one  dollar  will 
be  presented  with  four  tickets  (valued  at 
two  dollars)  good  for  any  evening  perform- 
ance to  the  Strand  Theatre  any  time  be- 
tween now  and  Sept.  1st.  The  children  will 
receive  certificates  entitling  them  to  sell  the 
tickets  in  their  neighborhood.  The  certifi- 
cate will  also  serve  as  admittance  to  the 
following  club  meeting  performance  when 
they  may  reinvest  their  dollar  profit  for  four 
more  tickets  on  which  they  may  make  an- 
other profit  of  100  per  cent.  By  a  weekly  re- 
investment of  the  original  dollar  a  child  may 
easily  earn  a  profit  of  eight  dollars,  beside 
seeing  a  special  performance  every  week. 

If  you  are  willing  to  give  your  child  this 
opportunity  sign  the  attached  coupon  which 
will  be  accepted  as  an  admission  ticket  to 
the  next  Saturday  morning  performance. 

Parental  Consent 

The  lower  portion  of  the  circular  was  a 
form  to  be  signed  by  the  parent.  It  ran  :  I 
hereby  signify  my  approval  of  the  Strand 
Theatre  Juvenile  Thrift  Club  and  have  given 
my  child  the  sum  of  One  Dollar  ($1.00), 
the  child  to  receive  Four  Tickets  good  for  ad- 
mission at  the  Strand  Theatre  at  any  per- 


formance before  September  1st,  1925,  and  a 
certificate  entitling  the  resale  of  them  for 
Two  Dollars. 

Signed  

This  slip  had  to  be  presented  along  with 
the  dollar,  but  once  on  file  the  renewal  of 
the  certificate  given  each  week  was  sufficient. 

Kept  Up 

Mr.  Brown  gave  the  youngsters  an  in- 
formal talk,  telling  them  how  to  approach  a 
possible  purchaser  and  warning  them  against 
importunity. 

Of  course,  not  all  persons  were  purchasers, 
but  they  heard  about  the  show  at  the  Strand 
and  probably  many  of  them  decided  later  to 
drop  in.  And  most  children  experienced  little 
difficulty  in  selling  four  tickets  and  their  suc- 
cess has  added  others  to  the  club  until  i1 
promises  to  reach  a  membership  of  one 
thousand. 

There  is  no  book  keeping  involved  and 
no  risk,  since  the  tickets  are  paid  for  in  ad- 
vance, and  if  the  child  sells  only  two  of  the 
four  tickets  there  is  an  even  break,  and  the 
family  can  use  the  other  two. 

The  idea  in  its  present  form  works  well 
for  Mr.  Brown.  It  can  be  changed  for 
Winter  work,  and  it  can  be  adapted  to  suit. 


Qood  Argument 

L.  L.  Pollock,  of  the  Kettler  Theatre,  West 
Palm  Beach,  Fla.,  got  an  idea  that  he  would 
like  a  card  in  the  busses  which  run  from 
Palm  Beach  to  the  Number  Two  town.  He 
also  had  the  idea  that  he  did  not  want  to 
pay  a  fancy  price. 

He  argued  with  the  bus  line  that  if  his 
Paramount  pictures  drew  the  crowds  at- 
tracted by  cards  in  the  bus  the  bus  would 
get  extra  fares,  so  he  gets  a  card  each  week 
at  the  cost  of  a  single  pass  to  each  bus. 
That's  better  than  paying  for  the  cards  and 
it  is  an  argument  that  can  be  offered  any 
interurban  line. 


A  First  National  Release 

HAND  PAINTED  POSTERS  ARE  COMMON  IN  LOS  ANGELES,  BUT  NORTH  BEND  IS  DIFFERENT 
That',  a  none  too  large  town  in  Oregon,  and  these  hand  painted  24- sheets  for  The  Desert  Flower  got  more  attention  than  would  a  circu. 
parade  in  a  larger  place.    The  drawing  is  crude,  but  it  is  spirited,  and   specially  painted  Posters  for  only  a  two-day  run  is  going  some. 

Naturally,  they  made  for  better  than  usual  business  at  the  Liberty    I  heatre. 


720 


MOVING    PICTURE  WORLD 


August  15,  1925 


Blanchard  Hustles 
For  Qreater  Movie 

If  all  the  managers  got  behind  Greater 
Movie  Season  the  way  J.  M.  Blanchard,  of 
Sunbury,  Pa.,  did,  the  season  would  have 
been  a  walloper.  Mr.  Blanchard,  who  has 
been  located  there  for  so  many  years  that 
he  is  a  part  of  the  town,  got  the  Mayor  to 
give  his  official  endorsement  to  the  move- 
ment in  the  form  of  a  semi-proclamation. 
The  meat  of  the  letter  is  found  in  this  para- 
graph : 

"Because  of  the  prominent  place  motion 
pictures  hold  in  the  public  regard,  their  qual- 
ities of  entertainment  and  their  educational 
influence  I  hereby  urge  the  citizens  and 
commercial  bodies  of  Sunbury  to  participate 
in  Greater  Movie  Season  that  screen-art  may 
continue  to  advance  to  our  personal  happi- 
ness and  industrial  good." 

With  this  for  a  starter,  Mr.  Blanchard  ran 
it  as  an  advertisement  and  then  got  the  news- 
paper to  give  him  a  column  story,  three- 
fourths  of  which  ran  on  the  front  page  with 
a  turn  to  the  inside.  It  carried  a  single 
column  head  between  the  two  three  column 
splashes,  and  was  the  only  single  to  rise  to 
the  top  of  the  front  page. 

With  such  a  start  he  naturally  got  a  lot 
of  stuff  about  the  Strand's  attractions  in 
later  stories.  He  sold  the  paper  on  the  idea 
in  order  to  sell  them  extra  press  work  for 
his  own  shows.  The  paper  knew  that  was 
what  he  was  after,  but  since  it  could  make 
it  news,  it  was  willing  to  use  extra  press 
stuff. 


Production  Hints  from  Edward  L.  Hyman 

Managing  Director,  Mark-Strand  Theatre,  Brooklyn 


With  the  theme  of  "Marriage  Whirl"  as 
an  inspiration,  the  biggest  stage  number  with 
that  First  National-Corinne  Griffith  attrac- 
tion was  programmed  as  Modern  Love  Lyrics 
and  embraced  a  group 
of  five  selections  intro- 
ducing singers  and  the 
ballet  corps.  Besides 
this  there  were  three  ad- 
ditional incidents  on  the 
musical  program,  and 
the  Mark  Strand  Top- 
ical Review,  rounding 
out  a  show  of  two  hours 
and  four  minutes.  The 
feature  picture  was  one 
hour  and  twenty-six  minutes  long,  while  the 
Review  was  its  accustomed  eight,  leaving 
thirty  minutes  for  the  stage  presentations. 

Offenbach's  "Orpheus"  was  the  overture 
selected  to  start  each  deluxe  performance,  of 
which  there  are  four  each  day.  The  Mark 
Strand  orchestra  put  this  over  under  two 
soft  orange  Mestrum  floods  from  the  pro- 
jection room,  augmented  by  two  Mestrums 
of  the  same  color  from  the  dome.  Purple 
beaded  draw  curtains  closed  over  the  produc- 
tion stage  and  were  lighted  by  floods  named 
above  in  addition  to  side  spots  of  rose  pink 
and  amber.  Foots  of  small  stage  soft  blue, 
and  foots  and  borders  of  large  stage  same 
color.    Overture  eight  minutes. 


Harry  Reser,  noted  recording  banjoist,  fol- 
lowed the  overture,  appearing  on  the  apron 
of  the  large  stage  in  front  of  the  orchestra. 
Lights  remained  as  for  the  overture,  with  the 
addition  of  a  white  spot  on  the  soloist  from 
the  dome.  His  numbers  were  "Pickins"  and 
a  medley  of  popular  tunes,  with  "Tell  Me 
More"  as  an  encore.    Six  minutes. 

Stage  presentation  No.  3  was  the  Mark 
Strand  Mixed  Quartette  of  tenor,  soprano, 
basso  and  contralto,  in  the  "Good  Night" 
Quartette  from  Flowtow's  "Martha."  They 
appeared  on  the  apron  of  the  production 
stage,  before  gold  draw  curtains.  Costumed 
concert  style  and  lighted  by  white  spots  from 
the  sides  and  overhead.  Moonlight  blue 
floods  on  the  musicians  from  the  projection 
room.    Four  minutes. 

Following  the  Mark  Strand  Topical  Re- 
view, with  its  especially  scored  and  timed 
music,  was  the  Modern  Love  Lyrics  pres- 
entation, in  full  stage.  The  set  was  rural 
back  drop  with  set  cottage  center  stage  and 
prop  tree  to  the  right.  Flower  boxes  at  win- 
dows of  cottage  and  settee  to  the  left. 
Transparent  window  of  house  lighted  from 
inside  by  amber  open  box  lamp.  The  selec- 
tions :  "I  Love  You  Truly,"  by  mixed  quar- 
tette, assisted  by  dancers ;  "The  Love  Nest," 
basso  and  soprano;  "Love  Sends  a  Little 
Gift  of  Roses,"  premiere  danseuse ;  "I  Love 
Thee,"  tenor;  "I  Love  You,"  ensemble. 
Twelve  minutes. 


Fenced  His  Cats 

Most  Southern  Enterprises  theatres  have 
used  the  black  cats  for  Charley's  Aunt,  back- 
ing them  with  phonographs  and  laughing 
records,  but  John  B.  Carroll,  of  the  Victory 
Theatre,  Tampa,  Fla.,  put  his  cats  on  back 
fences  to  make  them  more  realistic. 

He  had  as  guests  the  inmates  of  the  Old 
People's  Home,  a  local  bus  line  supplying 
the  transportation,  and  he  gave  them  a  won- 
derful time.  Also  he  got  unusually  good 
business. 


Used  Radio 

Midweek  in  the  run  of  Are  Parents  People? 
Frank  H.  Ricketson,  Jr.,  of  the  Rialto  The- 
atre, Denver,  gave  a  radio  demonstration,  the 
KOA  program  for  that  evening  being  sent 
out  from  the  theatre  stage  with  the  artists 
and  announcers  in  full  view  of  the  audience. 

It  not  only  got  a  large  audience,  but  all 
sorts  of  publicity  through  the  radio  columns, 
and  verbal  advertising  from  those  who  saw 
the  show. 


Stars  and  Bars 

Making  a  belated  showing  of  Barbara 
Frietchie  at  the  Rialto  Theatre,  Chattanooga, 
Tenn.,  J.  L.  Cartwright  made  his  lobby  deco- 
ration the  old  flag  of  the  Confederacy. 

Through  the  News  he  invited  all  veterans 
and  their  wives  to  be  the  paper's  guests, 
whether  they  fought  for  North  or  South, 
and  the  response  was  large. 

A  section  of  the  six  sheet,  mounted  on 
compoboard,  was  used  for  a  lobby  painting. 


AuQra&e   Is  The  Dixie  Favorite  u*£itn» 
„    CLAIRE  WINDSOR 

.e7tV£k  the  dixie  handicap"  u 


IpfelS  THE  DIXIE  MWORITE 

-Have  a.  Drink,- F.R  BE 
and  see  that  Great  Picture 

THE  DIXIE  HANDICAP 

cA  love  Romance  of  Old  Keatuclcy 
HERE  ALL  NEXT  WEEK.    ^  ~^/^/pictu« 


III  IMP  U  J 


THEYRE  OFF      THE  BIG  RACE 

S££  rH£  /wosr  exc/r/AfG  Mice  or  rows 

'The  Dixie  Handicap] 

CLAIRE  WNDSOR  •  FRANK  KEENAN  •  ILWD  HUGHES 

ALL  NEXT  WEEK   A  <JfeS)j(b.tor>  Wrtuir 


A  Metro-Goldwyn  Release 

TWO  LOBBY  STUNTS  WORKED  IN  LOEWS  VENDOME  THEATRE,  NASHVILLE,  ON  THE  DIXIE  HANDICAP 
The  drink  stand  dispensed  2,500  bottles  of  the  beverage,  the  stock    being  donated  by  the  company.    The  tie-up  also  included  the  bannering 
of  the  trucks  used  for  delivery  to  the  trade  through  that  section.    The  miniature  race  track  balanced  this  display,  but  the  horses  apparently 
were  not  animated.    The  hookup  was  arranged  by  C.  D.  Haug,  Metro- Goldwynner. 


August  15,  1925 


MOVING    PICTURE  WORLD 


721 


A  First  National  Release 

A  HIGHLY  GIFTED  CAR  FROM  ERIE,  PA.,  THAT  MADE  A  HIT 
Thomas  J.  Fordham  entered  it  in  an  Elks  Parade  early  in  July  and  he  did  a  packed 
business  that  evening  in  spite  of  the  weather.    If  you  can  use  the  S.  R.  O.  sign  in  July, 
it's  a  good  stunt.    The  car  had  a  hidden  driver  who  worked  the  stunts. 


His  Own  Weeks 

Nyman  Kessler,  of  the  Atlantic 
Theatre,  Atlantic,  Mass.,  is  not 
worrying  about  greater  movie 
seasons  and  all  that  sort  of 
thing.  He  rolls  his  own  for  the 
summer  months,  and  by  careful 
booking  he  can  get  any  style 
"week."  His  most  successful  was 
his  recent  Comedy  Week  with 
Going  Up  and  The  Love  Nest  for 
one  program  and  five  short  com- 
edies and  a  serial  chapter  for  the 
other. 

"Making  it  a  "week"  gives 
many  times  the  emphasis  that  the 
bare  announcement  of  the  pro- 
gram would  give.  It  entails  a 
little  more  writing  for  the  pro- 
gram copy,  but  it  pays  him  dol- 
lars a  word  for  the  extra  effort. 

Don't  get  the  idea  that  weeks 
are  silly.  Even  if  your  patron? 
laugh  a  little  at  the  idea,  they  are 
impressed  none  the  less,  and  it 
means  real  money  to  you. 


Night  Club  Idea 

Intrigued  a  Town 

Using  the  idea  worked  in  Butte  on  The 
Rag  Man,  Ed  Corcoran,  a  Paramounteer,  got 
Appleton,  Wis.,  all  stirred  up  with  the  an- 
nouncement posted  in  a  vacant  store  that 
it  presently  would  be  opened  as  a  night 
club. 

Nothing  like  that  ever  had  happened  in 
staid  Appleton  before,  and  the  police  au- 
thorities posted  a  special  policeman  to  see 
that  the  hooch  and  other  furnishings  were 
not  moved  in. 

Ministers  even  denounced  the  invasion  of 
this  new  invention  of  the  Devil,  so  Corcoran 
let  it  run  until  a  few  days  before  Raymond 
Griffith  was  due  and  then  changed  the  sign 
to  explain  that  The  Night  Club  would  open 
at  the  Fischer  Theatre. 

As  there  is  no  night  club  in  the  play  of 
that  title,  the  police  and  the  moralist  were 
left  flat  with  nothing  to  prohibit.  It  heloeH 
business  a  lot. 


Qot  Packed  House 
With  a  Trick  Car 

Getting  into  the  local  events  is  always  good, 
but  if  you  can  get  in  with  a  stunt  that  beats 
the  others,  then  it  is  well  worth  while. 
Thomas  J.  Fordham,  of  the  Strand  Thea- 
tre, Erie,  Pa.,  got  a  S.  R.  0.  in  July  with  a 
trick  Ford  that  had  everyone  talking. 

He  fixed  up  an  old  car  so  that  it  might 
be  driven  from  the  rear  seat  and  then  masked 
in  the  driver  with  scrim.  Apparently  the  car 
ran  without  direction.  This,  in  itself,  would 
have  been  ample,  but  that  was  only  the 
starter.  The  car  shimmied.  We  admit  that 
most  Fords  do  that,  but  this  shimmy  was 
more  pronounced.  Better  still,  it  squirted 
water;  apparently  from  the  radiator,  and  it 
blew  confetti  from  the  exhaust. 

As  it  went  down  the  street,  with  its  im- 
itation of  a  whale,  it  got  no  end  of  atten- 
tion and  a  lot  of  people  came  around  to 
the  theatre  after  the  parade  to  ask  how  it 
was  done. 

The  discs  on  the  wheels  were  mounted 
to  remain  stationary  as  the  wheels  revolved, 
so  that  the  message  always  was  legible.  The 
front  wheels,  as  well  as  the  body  of  the  car 
were  painted  in  gay  water  color  and  sug- 
gested the  camouflaging  used  during  the 
war. 

With  His  Supreme  Moment  for  the  attrac- 
tion, Mr.  Fordham  did  a  turnaway  business. 
He  does  not  say  anything  about  renting  out 
the  car,  but  we  think  he  could  book  it  with 
a  circus. 


Helpful 

Because  the  Marion  Star  had  arranged 
with  Lt.  Harding,  one  of  the  world  flight 
aviators,  to  give  a  lecture  on  the  trip  in 
its  new  auditorium,  it  tied  in  the  Rotary 
Club  to  help  put  it  over. 

G.  H.  Poster,  of  the  Marion  Theatre,  act- 
ing on  the  suggestion  of  Paramounteer  W. 
H.  Wright,  offered  the  paper  ticket  prizes 
for  its  model  plane  contest,  on  condition  that 
it  got  some  of  the  publicity  for  The  Air 
Mail,  which  was  the  following  week  attrac- 
tion at  the  theatre. 

The  newspaper  welcomed  the  co-operation 
and  loaned  the  planes  for  a  ballyhoo  for  the 
picture.  The  theatre  gave  a  season  pass,  one 
for  six  months  and  a  single  ticket  to  each 
of  the  25  entrants. 


Took  a  Drive 

There  is  nothing  suggestive  of  the  old 
fashioned  buggy  ride  in  Paths  to  Paradise. 
To  the  contrary  nothing  less  than  ninety 
miles  an  hour  is  wanted,  but  Earl  Settle,  of 
the  Palace  Theatre,  Muskogee,  Okla.,  used 
the  buggy  and  got  a  lot  of  attention  for  the 
play. 

The  vehicle  was  tenanted  by  a  loving 
couple,  but  to  avoid  offense  the  "girl"  was 
assistant  manager  Herbert  Scriven,  who 
made  a  very  personable  young  woman, 
while  her  sweetheart  was  James  West,  the 
house  artist,  in  an  old  dress  suit  with  a  high 
hat.  Both  the  horse  and  carriage  were  lib- 
erally bannered. 


A  Paramount  Release 


GETTING  APPLETON,  WIS.,  PREPARED  FOR  THE  NIGHT  CLUB 
This  shows  the  vacant  store  taken  by  the  Fischer  Theatre  with  the  announcement 
it  would  be  opened  as  a  Night  Club.    The  town  was  all  agog  until  it  was  announced 
the  club  would  be  moved  to  the  theatre  for  a  showing. 


that 
that 


722 


MOVING    PICTURE  WORLD 


August  15,  1925 


|  AMOfllO 
MORENO 


A  First  National  Release 

A  SCHOOL  OF  LOVE  SOLD  LEARNING  TO  LOVE 
The  "lessons"  were  on  slates  in  the  lobby  of  the  Rialto  Theatre,  Chattanooga,  Tenn., 
and  the  cleverness  of  the  text  helped  sell  the  idea  of  a  snappy  comedy.    The  idea  was 
worked  out  by  J.  L.  Cartwright,  who  has  recently  come  into  the  management. 


Slate  Show  Boards 

Lessons  in  Love 

J.  L.  Cartwright,  who  recently  took  over 
the  Rivoli  Theatre,  Chattanooga,  Tenn., 
worked  out  a  clever  lobby  idea  for  Constance 
Talmadge  in  Lessons  in  Love. 

He  took  the  educational  idea,  and  his  main 
board  was  decorated  with  a  heart  carrying 
the  heads  of  Constance  Tlamadge  and  An- 
tonio Moreno.  Below  was :  "Enroll  now  in 
our  Love  School.  Tuition  Adults  25c.  Chil- 
dren 10c.  Lessons  11  A.  M.  1-3-5-7-9  P.  M." 

On  the  slates  was  jazz  copy.  One  showed 
a  fractured  heart  with  "Oh,  Constance,  Con- 
stance, how  could  you?  It's  all  busted." 
Another  was  "How  about  this  petting  busi- 
ness? Do  girls  get  away  with  it  and  never 
pay  up  ?  I  wonder."  "Another,  with  the  s  in 
reverse  was,  "Oh  boy !  Those  eyes.  Those 
lips.    Those  nose." 

They  all  carried  the  suggestion  of  vivacity 
and  people  stopped  to  read  them  all. 

Special  Paintings 

Supplement  Cutout 

Building  up  a  cutout  with  natural  foliage 
is  old,  but  D.  Roscoe  Faunce,  of  the  Strand 
Theatre,  Birmingham,  Ala.,  painted  a  couple 
of  street  scenes  for  a  cutout  on  Old  Home 
Week  that  gave  many  times  the  original 
value  to  the  cutout. 

He  worked  up  the  cutout  showing  Meig- 
han  standing  in  the  automobile  bowing  to  his 
enthusiastic  townsmen.  This  was  placed  in 
the  centre  of  the  lobby.  By  itself  it  was  just 
a  piece  of  advertising  matter. 

But  Mr.  Faunce  set  the  stage  with  a  pair 
of  side  pieces  showing  the  sidewalks  on 
either  side  of  the  street  with  the  welcoming 
crowds.  This  made  the  cutout  into  a  pro- 
duction, and  was  ten  times  as  impressive. 
The  stills  were  worked  into  the  design,  and 
the  last  touch  was  a  huge  "Welcome"  on  a 
banner  above  the  cutout. 

Apart  from  5,000  special  cards  the  cam- 
paign otherwise  was  standard  but  business 
edged  up  to  a  nice  figure. 


He  Courted  Arrest 
for  Charley  s  Aunt 

Scores  of  managers  have  used  a  female 
impersonator  for  Charley's  Aunt;  indeed  that 
angle  has  become  almost  as  standard  as  the 
laughing  cat.  It  remained  for  Vincent  Stoll 
of  the  Empire  Theatre,  San  Antonio,  Texas, 
to  make  the  most  of  it. 

Practically  every  community  has  a  law 
against  masquerading  in  the  costume  of  the 
opposite  sex.  This  is  seldom  invoked  against 
advertising  perambulators,  but  is  designed 
to  prevent  a  more  serious  effort  to  deceive. 

But  the  law  is  on  the  books,  and  Stoll 
decided  to  get  all  he  could  out  of  it.  To 
make  certain  he  could  get  it  over,  he  inter- 
viewed the  Chief  of  Police  and  arranged 
to  be  arrested,  but  not  until  the  ballyhoo 
had  been  worked  up  to  a  proper  pitch. 

He  took  the  part  of  the  impersonator  him- 
self, and  rode  up  and  down  the  streets  of  the 


business  section  several  times  without  chal- 
lenge. His  car  was  a  1901  model  and  it 
was  driven  by  a  man  with  a  grotesque  facial 
make  up. 

When  the  stunt  had  properly  sunk  in, 
Stoll  gave  the  high  sign  to  a  policeman  post- 
ed a  few  blocks  from  the  theatre.  This  of- 
ficial halted  the  car  and  arrested  the  man- 
ager, who  argued  the  matter  volubly,  gath- 
ering a  crowd.  Suddenly  he  broke  away  and 
headed  down  the  street  toward  the  theatre, 
with  the  policeman  in  full  chase.  In  ac- 
cordance with  the  plan,  he  was  not  caught 
until  he  had  reached  the  theatre  lobby,  where 
another  argument  ensued,  the  crowd  having 
grown  tremendously  during  the  chase. 

The  laughing  records  in  the  advertising 
cats  were  turned  on,  to  help  the  excitement 
along,  and  Stoll  submitted  to  arrest  and 
was  taken  inside  the  theatre,  a  large  part 
of  the  crowd  following  him  in,  after  the  ne- 
cessary pause  at  the  box  office. 

Still  in  his  masquerade,  Stoll  was  taken 
into  court  where,  when  asked  to  give  his 
name,  that  he  might  be  arraigned,  he  an- 
nounced that  he  was  Charley's  Aunt,  play- 
ing an  engagement  at  the  Empire  Theatre. 

Naturally  he  was  dismissed  with  a  warn- 
ing and  he  hurried  back  to  get  photographed 
for  the  newspapers,  along  with  the  officer 
who  made  the  arrest.  He  got  a  three  column 
cut  and  a  quarter  column  story  on  the  front 
page. 

He  used  300  cards  with  "Ha"  and  "He" 
pendant  from  the  lobby  front,  had  all  sorts 
of  cats  and  seven  story  banners  on  the  thea- 
tre's corner  sign  and  also  on  a  new  build- 
ing. The  latter  stood  squarely  across  the 
main  street  at  one  end  and  the  banner 
could  be  read  ten  blocks  away. 


Borrowed  a  Band 

E.  E.  Pollock,  of  the  Kettler  Theatre,  West 
Palm  Beach,  Fla.,  knows  the  keen  desire  of 
the  Florida  realtor  for  publicity. 

One  of  the  concerns  maintains  a  really 
good  jazz  band  of  fifteen  pieces.  Pollock 
borrowed  it  for  a  day,  added  it  to  The  Last 
Man  on  Earth  and  did  an  average  two  day 
business  on  the  single  day. 

It  was  a  lot  cheaper  than  hiring  a  band 
for  he  would  have  had  to  advertise  in  either 
event. 


A  Paramount  Release 


SPECIALLY  PAINTED  SIDE  PIECES  TO  SUPPORT  A  CUTOUT 
Note  the  street  scenes  painted  to  carry  out  the  suggestion  of  Tom  Meighan  coming 
down  Main  street  during  Old  Home  Week.    The  stunt  made  the  cutout  much  more 
convincing.    Devised  by  D.  Roscoe  Faunce  for  the  Strand  Theatre,  Birmingham,  Ala. 


The  First  Run 


PRESENTATIONS 


PROLOGUES      -  MUSIC 

Edited  by  Colby  Harriman 


News,  Comments  of  the  Week  and  Quide  to  New  Material 

THE  SEASON  BEGINS 

HE  official  opening1    on  August 


SEND  YOUR  SUGGESTIONS 

WE  are  powerless  to  give  pub- 
licity to  the  achievements  in 
your  activities  in  presentation  work 
unless  you  let  us  know  what  is  hap- 
pening. Suggestions,  new  ideas,  com- 
ments and  news  items  are  always  wel- 
come. After  all,  presentation  produc- 
ers have  much  in  common,  much 
which  is  of  particular  interest  to  pro- 
ducers, and  a  letter  or  a  story  will  be 
given  as  much  space  as  we  have  avail- 
able. This  Department  cannot  be 
limited  to  one  territory.  It  it  world- 
wide in  its  scope.  Your  current  pro- 
grams and  stories  should  be  mailed 
to  reach  us  by  Tuesday  of  each  week 
to  insure  publication  in  early  issues. 
We  want  to  hear  from  everyone  who 
is  interested  in  this  particular  work.  . 


CREPE  PAPER  NOVELTIES 

A FIRM  specializing  in  the  manu- 
facture and  retailing  of  crepe- 
paper,  have  prepared  a  set  of  sketches 
of  costumes  which  can  be  made  of 
this  material.  The  sketches  include 
color  schemes  and  a  variety  of  sub- 
jects such  as  nationals,  symbolical  and 
storied  characters.  These  costumes 
are  inexpensive  to  make  and  can  form 
a  vital  part  of  a  costume  or  fashion 
show.  The  paper  from  which  they  are 
made  includes  all  standard  colors  with 
eight  new  shades.  There  are  sugges- 
tions for  making  beads  of  sealing  wax, 
wigs  of  crepe  paper,  and  other  valu- 
able suggestions. 


ZURO  TO  LEAVE  RIESENFELD 

IT  is  reported  that  Josiah  Zuro,  who 
has  been  identified  with  Hugo 
Riesenfeld,  as  his  presentation  direc- 
tor at  the  Rivoli,  Rialto  and  Crite- 
rion Theatres,  New  York  City,  has  re- 
signed, and  will  devote  his  time  to  the 
work  of  producing  presentations  for 
motion  picture  theatres  not  controlled 
by1  Famous-Players.  Mr.  Zuro  has 
become  a  prominent  figure  in  New 
York  musical  circles  thru  the  medi- 
um of  his  Sunday  Symphonic  Society, 
and  more  recently  thru  the  commis- 
sion he  has  .received  from  the  city  of 
New  York  to  conduct  the  series  of 
municipal  opera  which  is  to  be  short- 
ly presented  in  one  of  the  large 
stadiums 


Thri  orhcial  opening  on 
2nd,  of  Greater  Movie  Season 
marks  the  commencement  of  another 
year  of  activity  in  the  motion  picture 
theatre.  It  is  gratifying  to  observe 
from  reports  received  from  various 
sections  that  there  is  a  wholehearted 
effort  being  made  on  the  part  of 
theatre  managers  and  producers  to 
make  this  season's  programs  really 
count  for  something.  We  are  very 
hopeful  as  to  the  future.  Theatre 
managers  and  producers  have  a  def- 
inite idea  as  to  what  real  presenations 
are.  They  have  signified  a  willingness 
to  add  these  features  to  their  pro- 
grams. The  presentations,  prologues 
and  special  musical  features  are  of 
value  and  when  properly  exploited  can 
be  made  a  profitable  adjunct.  But  be 
sane,  withal,  in  the  matter  of  produc- 
tion costs ;  keeping  watch  on  the  cost 
will  insure  a  long  season  and  not  spas- 
modic productions. 


T 


MARKET  CREATED 

HE  Service  Bureau  idea  which 
was  advanced  a  couple  of  weeks 
ago  has  proved  to  be  a  valuable  source 
of  information  of  the  exhibitor  who 
is  interested  in  presentation  produc- 
tion work.  One  manager  told  us  that 
his  greatest  trouble  in  the  past  has 
been  in  the  long  delays  he  has  had  in 
getting  comparative  prices  before  he 
placed  his  order.  Another  informs  us 
that  the  cost  system  as  outlined  has 
materially  cut  down  his  regular 
budget.  This  is  the  kind  of  reaction 
we  wanted,  and  it  proves  that  we  are 
in  a  position  to  render  a  service  of 
value  in  a  market  we  know  to  exist. 


WENGER'S  OPERA  SETTINGS 

JOHN  WENGER  has  been  the 
recipient  of  many  commendations 
for  his  artistic  settings  on  the  series 
of  Municipal  Grand  Opera  produc- 
tions recently  inaugurated  by  New 
York  City.  Mr.  Wenger  is  one  of  the 
representative  artists  which  the  pres- 
entation and  prologue  field  can  truly 
claim  as  its  own,  and  the  patrons  who 
weekly  view  his  scenic  work  at  the 
Presenfeld-houses  in  New  York  and 
pleased  with  the  added  recognition 
his  art  has  achieved. 


NEW  GLOSSY  TRANSPARENCY 

AGLAZED-finish  tarlatan  has  been 
put  on  the  market  which  will  not 
only  lend  itself  to  artistic  treatment 
in  ballet  costume  make-ups,  but  has 
been  claimed  by  those  who  have  used 
it  to  be  better  and  cheaper  than  scrim 
for  transparent  effects.  The  material 
is  45  inches  wide  and  in  all  colors.  A 
preparation  of  gelatin  is  applied  to 
the  thin  muslin  in  its  manufacture 
which  gives  the  glossy  effect. 


TREATMENT  FOR  PALM  LEAVES 

AN  attractive  decorative  treatment 
for  palm  leaves  when  used  in 
spots  adjoining  the  proscenium  or  in 
niches  about  the  house,  is  obtained  by 
painting  the  leaves  with  bronze  or  sil- 
ver paint.  A  coating  of  shellac  or 
white  varnish  can  be  added  and  be- 
fore it  sets,  metallics  in  silver,  bronze, 
green,  or  vari-colored  can  be  added. 
When  the  job  is  dry,  the  painted  sur- 
face will  take  a  beautiful  lighting 
treatment,  the  metallics  adding  an  ir- 
regular surface  which  will  cause  the 
palm  leaves  to  appear  studded  with 
jewels. 


ORCHESTRA  PIT  ELEVATORS 

THE  installation  of  elevators  for 
the  orchestra  and  organ  are  a 
valuable  feature  of  the  newly  con- 
structed motion  picture  houses.  One 
of  the  established  theatre  equipment 
construction  firms  have  perfected  an 
elevator  whereby  either  the  orchestra 
or  the  organ  can  be  raised  or  low- 
ered in  an  efficient  manner  without 
conflict  with  the  other.  The  control- 
ling device  can  be  at  the  leader's  stand 
or  back  stage  on  the  switchboard. 


BERNIE  TO  RIALTO 

BEN  BERNIE,  the  jazz  impresario 
at  the  Rivoli,  will  travel  down 
Broadway  to  the  Rialto  Theatre  at 
the  end  of  his  fourth  week  at  the 
Rivoli,  to  make  way  for  the  full  or- 
chestra necessary  to  the  proper  mu- 
sical interpretation  of  the  "Ten  Com- 
mandments" booked  for  a  limited  run 
at  the  Rivoli.  It  will  be  an  excellent 
test  as  to  the  popularity  of  Bernie, 
and  the  drawing  power  of  this  partic- 
ular kind  of  attraction.  The  Rialto 
stage  is  being  extended  to  give  ample 
room  for  the  program  innovations  to 
come. 


728 


MO  V 1 N G    PICTURE  WORLD 


August  15,  1925 


Big  First  Run  Presentations 


CAPITOL  THEATRE 
New  York  City 

Featured  Picture:  "The  Unholy  Three" 
(Metro-G  oldwyn-Mayer) 

Music 

Capitol  Grand  Orchestra.  David  Mendoza 
conducting,  offered  as  the  overture  "Mari- 
tana"  (Wallace).  A  special  number,  the  Sex- 
tette from  "Lucia  di  Lammermoor."  .  .  . 
Donizetti  is  rendered  by  the  Brass  Sextette 
of  the  orchestra. 

Capitol  Male  Quartette 

Painted  drop  hung  in  one  depicting  a  South- 
ern scene  with  a  corner  of  a  large  colonnade 
veranda  with  rambling  vines  at  right.  A 
foliage  border  merges  a  cluster  of  branches 
and  attendant  undergrowth  at  left.  In  center 
the  roof  and  upper  section  of  a  hut  of  the 
servant  quarter  is  visible.  Quartette  is  high- 
lighted with  amber  from  the  right  and  blue 
from  the  left.  The  drop  is  toned  blue  from 
right,  green  from  left,  with  magenta  brought 
in  back  of  the  drop  to  tone  the  sky  area. 
This  is  gradually  taken  off  as  blue  is  brought 
in  and  the  blue  dimmed  down  as  green  is 
brought  up  for  finale. 

Divertissements 

(a)  "The  Little  Toy  Soldiers" 

Gambarelli  and  Capitol  Ballet  Corps  of  six 
present  one  of  the  best  dance  novelties  re- 
cently seen.  The  setting  consists  of  a  black 
plush  and  hung  in  two  with  colorful  set  pieces 
on  profile  grouped  in  conventional  manner. 
A  cannon,  cut  from  a  flat  piece,  is  right.  A 
pyramid  of  cannon  balls  left ;  two  sentry  houses 
right  and  left  of  center  with  a  flag  pole  be- 
tween them  at  center.  Canary  flood  with 
amber  and  white  tone  the  performing  area 
and  highlight  the  set  pieces.  Characters  en- 
ter through  the  sentry  house  wearing  wide 
-striped  blue  uniform  blouses  and  black  uni- 
form caps.  Gambarelli  is  dressed  in  a  white 
uniform  of  similar  color.  There  was  much 
comedy  injected  in  this  number. 

(b)  "Caprice  Viennois" 

A  duet  based  on  the  well-known  Kreisler 
composition  was  rendered  in  a  very'  artistic 
setting  which  consisted  of  a  drop  hung  in  one 
with  a  large  circular  opening  in  center,  back 
of  which  was  the  outline  of  a  double-tiered 
fountain ;  streamers  of  white  were  attached 
to  the  pans  of  the  fountain,  upon  which  a 
water  effect  played,  giving  the  effect  of  water 
falling  from  the  fountain.  The  background 
was  a  formal  foliage  outline  against  a  deep 
blue  sky.  Two  singers  sat  in  front  of  the 
fountain  in  the  center  and  were  highlighted 
with  green  from  the  left.  The  foliage  border 
was  visible  at  the  upper  left  hand  portion  of 
the  circular  opening. 

(c)  Yurieva  and  Svoboda 

These  two  talented  Russian  artists  present- 
ed a  dance  interpretation  of  "Waltz"  by 
Chopin.  A  transparency  over  a  fabric  back- 
ground tinted  magenta  with  a  yellow  moon 
box  placed  at  lower  left  with  a  drop,  and  a 
green  topped  saffron  birch  tree  placed  in 
front  of  the  transparency  at  left  center  of 
the  stage.    A  foliage  border  hung  in  one. 


The  artist  worked  in  a  violet  spot.  The 
background  gradually  changed  from  magenta 
to  blue  during  the  action  of  the  dance. 

Finale  Second  Act 

The  finale  of  the  second  act  from  "Forza 
Del  Destine"  .  .  .  Verdi  was  given  an 
effective  interpretation  by  Hazel  Simonson, 
Sahatore  Solte  and  Ensemble  of  Twenty- 
five.  The  organ  played  the  introduction.  The 
curtains  were  drawn,  revealing  a  section  of  a 
church  with  a  five-panel  stained  glass  win- 
dow occupying  one-third  of  the  area  center, 
in  front  of  which  was  silhouetted  an  altar 
surmounted  by  a  large  cross  and  candles.  The 
Ensemble  was  divided  into  two  groups.  At 
the  rise  they  were  discovered  kneeling  in  an 
oblique  line  from  the  corners  of  the  plat- 
form, bearing  the  altar.  Each  member  was 
garbed  in  an  ecclesiastical  robe  of  black  with 
a  white  tunic  bearing  a  red  cross  on  the 
breast.  They  carried  long  candles  surmounted 
with  amber  tips  lighted.  Two  soloists  entered 
from  the  left  clad  in  similar  garb.  The  en- 
tire set  was  subdued  with  the  exception  of 
the  highlights  back  of  the  window  at  center, 
which  brought  out  the  colorful  treatment  of 
the  ecclesiastical  design  of  the  window.  A 
blue  from  left  highlighted  the  various  char- 
acters of  the  Ensemble  and  a  white  spot 
identified  the  soloist  at  center. 

The  Prologue 

The  Prologue  to  the  featured  picture  was 
very  simple  but  an  effective  bit  of  coloring. 
A  scrim  hung  at  the  curtain  line,  with  black 
background.  A  flame  effect  masked  down  to 
cut  the  lower  part  of  the  back  drop  was 
brought  in.  Presently  a  magnesium  pot  was 
worked,  the  smoke  being  highlighted  with 
green  from  right,  a  character  in  a  tight-fit- 
ting costume  appeared  back  of  the  smoke  at 
right  center  and  engaged  in  several  gyrating 
movements,  being  highlighted  with  green  as 
the  main  titles  of  the  picture  were  brought 
in  on  the  scrim.  The  lights  dimmed  down, 
closing  in  at  the  screen. 


MARK  STRAND  THEATRE 
New  York  City 

Featured  Picture:  "Sally  of  the  Sawdust" 
(United  Artists) 

Music 

A  "Prelude"  is  played  by  the  Mark  Strand 
Symphony  Orchestra,  with  Carl  Edouarde 
conducting. 

The  Prologue 

Joseph  Plunkett  has  arranged  a  very  ef- 
fective prologue  for  the  featured  picture.  At 
the  opening  of  the  action  the  orchestra  pit 
is  flooded  with  amber.  A  character  appears 
in  circus  garb  through  the  opening  carrying 
a  circular  plaque  announcing  the  circus.  Two 
spots  are  brought  up  on  two  mechanical  fig- 
ures placed  right  and  left  of  the  proscenium. 
A  clown  on  a  revolving  disc  is  at  right  and 
an  elephant  holding  a  ball  with  its  trunk  is 
left  The  brass  section  of  the  orchestra, 
wearing  circus  band  caps,  rise  and  play  the 
introduction  to  the  prologue  in  true  circus 
fashion.    Curtains  are  drawn,  revealing  the 


interior  of  a  circus  tent ;  back  drop  painted 
to  represent  a  circus  tent  is  hung  as  a  eye 
Various  circus  accoutrements  are  placed 
around  the  stage  to  dress.  A  scrim  is  hung 
at  the  curtain  line.  Canary  and  amber  tone 
the  performing  area,  which  is  full  stage,  and 
a  rose  tone  is  brought  in  at  the  sides  of  the 
tent,  with  an  amber  strip  back  of  the  scrim 
to  highlight  the  characters  working  at  center. 
The  action  opens  with  a  selection  by  the 
quartette  dressed  respectively  as  a  clown, 
ringmaster,  canvassman  and  trainer.  After 
their  number  "Monty  and  Carvel"  enter  from 
up  center  and  do  an  acrobatic  and  balancing 
act  They  are  followed  by  "White  and  Man- 
ning," the  sensational  acrobatic  dancers,  who 
present  several  excellent  flips.  A  comedy 
entrance  is  given  the  male  member  of  this 
team,  who  enters  wearing  a  large  fur  coat 
and  small  stra.v  hat.  The  girl  is  dressed  in 
white.  For  finale  an  effect  of  falling  balloons 
in  greens,  blues  and  yellows  is  operated  on 
the  cyclorama. 


COLONY  THEATRE 
New  York  City 

Featured  Picture:   "The  Goose  Woman" 
(  Unhersal-Jeu-el) 

Music 

The  Colony  Melody  Masters,  with  Chas. 
Eggett  conducting,  present  a  popular  Pot- 
pourri. The  weU-known  voice  which  has 
been  billed  as  The  Mystic  Voice  is  also  in- 
troduced during  the  showing  of  the  pictorial 
when  some  scenic  shots  with  accompanying 
titles  are  introduced  during  the  news  fea- 
tures.  The  singer  sings  "Rose  of  Picardy." 

Roy  Smeck 

An  instrumental  novelty  is  introduced  fea- 
turing this  talented  "Wizard  of  the  Strings." 
A  repeat  set  is  used  depicting  a  Southern  Sea 
exterior.  A  cut  wood  drop  in  one  with  palm 
drop  on  net  is  hung  in  two.  A  blue  sky  drop 
is  hung  back  of  this,  with  a  moon  box  at  cen- 
ter. Magenta  is  brought  in  from  right  and 
green  and  blue  from  right  and  left  highlight 
the  set.  Blue  border  with  mixture  of  red  i- 
brought  in.  This  treatment  is  carried  out 
also  in  the  foots.  A  set  tree  constructed  c: 
profile  with  a  rock  piece  is  used  to  dress.  The 
artist  is  seated  at  right  upon  a  bench  over 
which  is  a  colorful  drape,  and  is  highlighter 
with  green  and  amber.  He  plays  several  pop- 
ular selections  on  the  guitar,  banjo  and  uku- 
lele His  program  consists  of  "Can't  You 
Hear  Me  Calling,  Caroline?"  "Alabamee 
Bound,"  "Gypsy  Love  Song,"  "Hayseed  Rag 
"A  Fisherman's  Fantasy" 

A  dance  divertissement  with  two  characters 
is  given  an  artistic  setting.  Blue  foots  and 
borders  are  brought  up  and  the  curtain  s 
open,  revealing  an  exterior;  a  set  tree  mad. 
of  profile  is  placed  at  right  center,  with  * 
practical  tree  with  pink  flowers  at  left  cen 
ter  before  which  a  small  section  of  a  stone 
wall  is  placed.  Foliage  banks  are  used  tc 
mask  and  dress  right  and  left  from  the  center 
opening.  A  set  platform  is  placed  and  masker 
with  a  few  rock  pieces.    Blue  eye  to  back 


August  15,  1925 


MOVING    PICTURE  WORLD 


729 


Amber  from  sides  with  magenta  and  greens 
to  tone  are  used  in  the  lighting  treatment. 
The  male  member  of  the  team  is  discovered 
at  center  with  a  fish  pole.  He  pulls  in  his 
"catch"  and  the  lady  dressed  in  diaphanous 
costume  enters  as  they  go  into  their  number. 

Mile.  Annette  Royak 

We  commend  the  management  for  this  ar- 
tistic stage  setting  of  the  new  school.  Three- 
step  platforms  are  placed  on  the  right  hand 
of  the  stage  in  terrace  formations  with  a 
single  column,  the  base  of  which  is  on  the 
lower  platform  right  of  center,  the  capital  be- 
ing masked  in  the  border.  A  Venetian  lamp 
with  a  red  tone  is  hung  right  center.  A  red 
drapery  is  hung  on  the  left  in  two,  with  the 
ends  caught  up  at  center  and  off  left.  A  cut 
arch  border  is  hung  back  in  three;  back  of 
this  is  the  blue  eye,  upon  which  a  star  effect 
is  hung.  Singer  stands  left  of  center  and  is 
enveloped  in  a  rose  and  blue  tone  from  the 
bridge.  The  blue  foots  and  borders  tone  the 
setting. 


RIVOLI  THEATRE 
New  York  City 


Featured  Picture:  "The  Trouble 
With  Wives" 
{Paramount) 

Ben  Bernie  and  His  Orchestra  in  Spain 

This  is  one  of  the  most  attractive  settings 
that  has  been  given  the  Ben  Bernie  Orches- 
tra during  his  four  weeks  at  the  Rivoli  The- 
atre. A  very  colorful  scenic  treatment  which 
not  only  embraces  the  stage  but  is  carried 
out  in  the  orchestra  pit.  At  right  a  flat  is 
placed  representing  a  side  of  a  house  with  a 
balcony  with  an  arched  opening  in  which  are 
hung  lavender  draperies.  At  left  another 
flat  with  a  window  outline  is  placed  with  a 
painted  Spanish  shawl  filling  the  opening.  Set 
trees  with  green  foliage  tops  and  large  red 
fruit  hung  among  the  leaves  is  placed  right 
and  left  of  the  proscenium  in  the  orchestra 
pit.  There  is  a  profusion  of  foliage  pieces 
and  bay  trees  gilded  set  in  formal  order 
about  the  pit.  At  center  an  electric  fountain 
is  placed,  with  small  play  of  water  being 
worked.  The  orchestra  chairs  are  grouped 
about  the  fountain.  As  the  stage  and  cur- 
tains are  opened  a  setting  consisting  of  a 
drop  hung  back  and  two  flat  pieces  set  on 
angles  represent  a  Spanish  house.  There  is 
an  opening  up  right  with  a  platform,  back  of 
which  two  characters  were  seen.  Three  set 
trees  are  given  an  even  grouping  to  dress 
the  setting.  Two  garden  benches  are  placed, 
one  right  and  the  other  left.  The  orchestra 
are  dressed  in  black  Spanish  costumes  with 
gold  braid  trimmings.  Festoons  of  gold 
leaves  are  hung  along  the  orchestra  rails. 
The  general  lighting  emphasized  the  colorful 
scenic  treatment,  with  greens,  reds  and  blues 
predominating.  The  following  program  is  of- 
fered : 

a.  La  Paloma 

t>.  "Marcheta"    Victor  Schertzinger 
Virginia  Johnson,  soprano 
Tandy  MacKenzie,  tenor 
Kapa  Davidoff,  guitarist 
Albarado,  mandolinist 

c.  Senor  Ben  Bernie  and  His  Orchestra 

d.  Dance  of  the  Senoritas 

Maria,  Fedora,  Elza,  Paula  and  Janet 

e.  The  Tango 

DeLima  and  Marita 
i.  Senor  Bernie  and  His  Orchestra 


g.  Grand  Finale 

"My  Spanish  Rose" 
Ben  Bernie  and  the  Ensemble. 


PICCADILLY  THEATRE 
New  York  City 


Featured  Picture:  "Kiss  Me  Again" 
{Warner  Bros.) 

Music 

The  orchestral  interlude  was  "Habanera" 
(from  the  opera,  "Natoma")  (Victor  Her- 
bert), with  Fredric  Fradkin  conducting.  Mr. 
Fradkin  gives  a  violin  rendition  of  "Kiss  Me 
Again"  (Herbert)  as  the  theme  song  to  the 
featured  picture. 

Novelty  Radio  Demonstration 

We  are  pleased  that  the  Piccadilly  is  inau- 
gurating a  newer  form  of  stage  attractions, 
and  an  auspicious  number  is  introduced  which 
has  achieved  a  popular  response.  In  con- 
junction with  one  of  the  leading  radio  com- 
panies an  attractive  stage  setting  consisting 
of  a  large  model  of  a  radio,  occupying  the 
entire  lower  part  of  the  proscenium  opening 
is  placed.  This  is  constructed  and  painted  to 
represent  a  mahogany  radio  with  the  various 
dials  and  accessories.  On  the  upper  half  of 
the  opening  a  black  drop  is  hung,  upon  which 
is  traced  in  silver  metallics  the  outline  of  a 
loud  speaker.  Amber  highlights  the  model 
of  the  radio  and  a  white  spot  from  the  pro- 
jection room  defines  the  loud  speaker.  A 
powerful  amplifier  is  placed  back  of  the  drop 
and  at  the  opening  a  guest  announcer  speaks 
through  the  microphone  which  is  connected 
to  the  amplifier.  The  first  number  is  intro- 
duced and  then  the  center  section  of  the 
radio  model  is  slowly  raised,  revealing  a  set- 
ting which  represents  a  radio  broadcasting 
station.  A  small  piano  is  placed  left;  a  set- 
tee right  center,  table  extreme  right,  with  a- 
lamp  placed  upon  it;  a  microphone  on  a 
standard  is  set  at  center  and  a  piano  lamp 
placed  at  left  center.  A  mirror  is  hung  on 
the  wall  up  center.  Two  candelabra  brackets 
are  placed  right  and  left  center.  During  the 
broadcasting  part  of  the  program  the  an- 
nouncer introduces  the  following :  Richard 
B.  Gilbert,  Herbert  Spencer,  Mile.  Rose  and 
Mario  Alverez.  At  the  conclusion  of  the  last 
number  in  the  studio  the  center  panel  is 
again  lowered.  The  announcer  then  intro- 
duced Les  Stevens  and  His  Orchestra.  The 
orchestra  begin  their  music  and  the  drop  with 
the  loud  speaker  outline  upon  it  is  taken 
away,  revealing  an  orchestra  of  11  pieces  in 
alignment  on  the  top  of  the  radio  model.  A 
black  fabric  is  used  to  back,  and  hanging  at 
center  above  the  orchestra  is  the  large  am- 
plifier disc  treated  with  silver  metallics  and 
highlighted  with  a  white  spot  from  the  pro- 
jection room,  giving  it  a  glistening  appear- 
ance. The  orchestra,  dressed  in  tuxedo,  are 
highlighted  in  white.  They  present  four  num- 
bers in  an  excellent  fashion. 


CHICAGO  THEATRE 
Chicago 

Featured  Picture:  "The  Desert  Flower" 
{First  National) 

Overture, — "Grand  Opera  Gems" 

Chicago  Theatre  Orchestra 
Nathaniel  Finston,  Musical  Director 
"Memories  of  Chopin" 

Bits  from  Chopin's  immortal  melodies 


Mr.  and  Mrs.  Jesse  Crawford  at  the  Twin 

Organ  playing  "Knee  Deep  in  Daisies" 
Harmonious  Moments 

Introducing  Mario  and  Lazarin 


STRATFORD  THEATRE 
Chicago 


Featured  Picture :  "Stop  Flirting" 
"Because  of  You" 

Roy  Dieterich,  tenor 
Beaterice  Morrelle  Sextette 

A  superb  setting,  musically  placed  to  in- 
terpret the  mood  of  opera 
"Our  Singing  School" 

Doris  Gutow  at  the  organ 
Joyner  and  Foster 

Assassinators  of  grief,  introducing  the 

famous  "Razor  Dance" 
"Seeing  Chicago" 

Frank  Libuse  and  the  Capitol  Theatre 

Ballet 

Stratford  Theatre  introduces 
"The  King  and  Queen  of  the  Movies" 

Introducing  the  winning  contestants  of 
the  recent  Herald  and  Examiner  "Greater 
Movie  Week  Contest" 


CAPITOL  THEATRE 

Chicago 


Featured  Picture :  "Siege" 
{Universal) 

Capitol  Grand  Orchestra 

Albert  E.  Short,  musical  director 
Edouard  Perrigo  conducting 

(a)  "Morning,  Noon  and  Night  in  Vienna" 

(Suppe) 

(b)  A  Caricature  on  Classic  Music,  by  Frank 

Libuse 

"Sometime" 

The  Girl,  Pearle  Frank 
The  Man,  Howard  Baker 
The  Violinist,  Carl  Uterhart 
The  Dancers,  Margaret  Ball,  Fern  Ander- 
son, Betty  Rhoer,  Dorothy  Hild 

De  Carlos  and  Granada 

A  South  American  Dance  Divertissement 
with  the  support  of  the  Argentine 
Orchestra 

Banks  Kennedy  at  the  organ  playing  "The 

Baby  Looks  Like  Me" 
An  Episode  from  the  Garden  of  Adam  &  Eve 

With  Corey  and  Vincent 
Hilarity 

(a)  Miss  Margaret  White 

(b)  Mr.  Frank  Libuse 


TIVOLI  THEATRE 

Chicago 

Featured  Picture :  "Zander  The  Great" 
{Metro-Goldwyn-M  ayer) 
Overture — "The  American  Indian" 

Tivoli  Theatre  Orchestra 
Direction  H.  Leopold  Spitalny 
"Berceuse"  from  "Jocelyn" 
Miriam  Klein,  soprano 
Ben  Simon,  violinist 
Jarislov  Gons,  celloist 
Alfred  Manning,  harpist 
Milton  Charles  at  the  organ  playing  "Back 

Home  in  Illinois" 
Laughs  of  the  Day 

Musical  Accompaniment 
Boyd  Senter,  assisted  by  Jack  Russell 
(Continued  on   page  731) 


730 


MOVING    PICTURE  WORLD 


August  15,  1925 


A  Moving  Picture  World  Presentation 


Detailed  information  relative  to  the  production  of  the  pres  entation  suggested  are  printed  herewith.  Permission  is 
given  to  any  producer  or  exhibitor  to  use  the  Colby  Harr  iman  suggestions  appearing  in  this  section.  Any  other  informa- 
tion desired  to  stage  the  presentation  may  be  secured  upon  request. 


"IF  TODAY  WERE  1425" 
A  Jazz  Novelty 
A  Moving  Picture  World  Presentation 
Devised  by  Colby  Harriman 


WITH  the  introduction  of  jazz  orches- 
tras in  programs,  particularly  at  this 
season  of  the  year,  the  general  trend 
is  to  achieve  novelty  both  in  the  presentation 
of  the  orchestra  and  the  attendant  numbers. 
The  usual  idea  of  introducing  the  orchestra 
with  a  glittering  setting  and  the  characters  in 
garish  costume  creations  has  lost  its  appeal, 
and  the  presentation  suggested  this  week  was 
born  of  the  query  made  practically  in  jest 
by  a  very  well-known  musical  director  who 
said,  "I  wonder  what  jazz  would  have  done 
to  the  Middle  Ages." 

There  is  always  a  wealth  of  comedy  to  be 
derived  from  situations  arising  from  a  modern 
interpretation  of  the  costumes  and  habili- 
ments of  remote  periods.  The  Middle  Ages 
"when  knights  were  bold  and  ladies  fair"  is 
perhaps  one  of  the  most  colorful  periods  we 
have  in  our  records.  While  chivalry,  ro- 
mance, ballads  and  the  more  stately  musical 
compositions,  limited  as  they  were  in  their 
scope  at  that  time,  ruled,  and  this  impression 
has  been  carried  on  down  through  the  inter- 
vening centuries,  it  provides  an  ideal  comedy 
base. 

The  producer  can  practically  go  the  limit 
with  this  number.  It  requires  a  very  spirited 
modern  program,  good  singers,  clever  dancers 
garbed  in  the  costumes  of  the  Middle  Ages, 
slightly  exaggerated  in  design. 

Ground  Plan  (Fig.  2) 

The  cut  drop  hung  in  one,  the  opening  cut 
as  specified  in  Fig.  1.  In  the  opening  three 
steps  placed  in  front  of  a  platform  between 
4-ft.  and  6-ft.  deep  covering  the  entire  width. 
Two  columns  are  placed  right  center  and  left 
center  upstage  platform.  A  sky  drop  for 
backing  set  back  to  permit  strip  lights  to  be 
placed  on  the  upstage  side  of  the  platform. 
Down  extreme  left  on  the  downstage  side  of 
the  cut  drop  a  platform  with  steps  leads  off 
left. 

Construction  Data 

(a)  Cut  Drop — This  should  be  cut  as  shown 
in  Fig.  1  and  the  bottom  batten  fastened  to 
the  floor,  the  hanging  batten  brought  taut. 

(b)  Columns — The  two  wide  columns  on  the 
platform  may  be  either  flats  painted  to  rep- 
resent columns  or  can  be  hemispherical 
shells. 

Scenic  Treatment. 

The  cut  drop  should  be  painted  to  represent 
stonework  with  a  large  block  design.  This 
should  be  done  in  gray  and  buff.  The  two 
hanging  banners  dyed  red  carrying  an  her- 
aldic design  are  placed  on  the  drop  right  and 
left  of  the  opening.  The  small  platform  and 
steps  extreme  left  in  front  of  the  cut  drop 
should  be  painted  to  match  the  stonework 


Cut  3?r-op-  /^-rc  h  ep  ope.to'M& 


— PloTtorrr, 


August  15,  1925 


MOVING    PICTURE  WORLD 


731 


of  the  drop,  namely,  gray  and  buff.  The 
steps  and  large  platform  should  be  painted  a 
dull  gray;  the  two  columns  should  be  painted 
to  represent  old  stone  showing  the  effect  of 
the  "wear  of  the  elements."  A  blue  sky  drop 
for  backing. 

Lighting  Treatment. 

Red  and  blue  foots  and  first  border  blended 
to  give  a  purple  and  cut  down  to  about  half 
should  be  the  general  lighting  in  the  fore- 
ground. Canary  spots  from  left  with  a  sub- 
dued orange  amber  spot  from  right  should 
be  placed  at  the  entrances  in  one  to  high- 
light the  various  performers  who  work  in 
one.  A  baby  spot  with  a  red  and  amber 
variegated  medium  should  be  hung  off  left, 
and  masked  down  to  highlight  the  folds  and 
emblem  on  the  drape  hanging  at  the  left  of 
the  drop.  A  baby  spot  with  a  green  and 
orange  amber  variegated  medium  should  be 
placed  on  the  floor  at  the  entrance  and 
masked  down  to  highlight  the  folds  of  the 
drapery  hanging  on  the  right  of  the  drop. 
Orange  amber  from  the  bridge  back  of  the 
cut  drop  to  highlight  the  platform  area  with 
canary  from  -left  and  amber  from  right  to 
flood  the  various  characters  who  appear 
through  the  opening.  A  spot  with  a  rose  and 
canary  variegated  medium  should  be  placed 
at  left  to  highlight  the  center  and  upper 
areas  of  the  sides  of  the  two  columns.  A 
light  blue  strip  placed  in  back  of  the  plat- 
form to  flood  the  base  of  the  sky  drop  and 
the  back  border  in  blue  flooding  the  top  of 
the  drop.  To  this  should  be  added  olivetts 
with  green  from  right  and  orange  amber 
from  left.  A  cloud  effect  can  also  be  used. 
Costumes. 

The  costumes  of  this  period  which  were 
worn  by  the  people  of  wealth  and  nobility 
were  rich  in  color  and  design.  Em- 
brioderies  and  brocades  were  used  with 
gaudy  trimming.  In  making  these  cos- 
tumes the  materials  to  be  used  can  be  dyed 
muslin,  colored  and  stenciled  sateen  to  imi- 
tate silks,  cotton  crepe,  ratine  in  colors  and 
a  thin  grade  of  Turkish  toweling  dyed  in  de- 
sired colors.    Cretonnes  may  also  be  used. 

Fig.  I.  representing  a  middle  class  woman 
which  shows  a  long  sleeved  semi-fitted  type 
of  garment  with  the  skirt  caught  up  in  front 
and  thrown  over  the  arm,  exposing  an  under- 
garment in  different  color.  The  embroidered 
design  can  be  in  rhinestone  or  spangles. 

Fig.  II.  represents  another  woman  of  the 
middle  classes  with  the  steeple  headdress  and 
veil,  which  is  sometimes  draped  over  the  arm 
or  left  to  flow  free  behind.  The  dress  is  fit- 
ted and  has  a  wide  fur  collar.  A  profusion 
of  jewelry  should  be  worn. 

Fig.  III.  The  page  costume  is  ideal  for 
dancers  in  this  presentation.  Over  the 
doublet,  which  has  a  plain  round  collar  and 
tight  sleeves  with  turn-back  cuffs,  is  worn  a 
tabard  which  may  be  of  plain  color  or  parti- 
colored. Tights  or  hose  are  often  of  two  or 
three  colors,  sometimes  one  leg  of  one  color 
and  the  other  another  color,  or  the  leg  is 
divided  into  two  colors,  the  color  divided  in 
points  just  below  the  knee.  Deep  blues, 
maroon,  greens,  purples  with  several  pattern 
combinations  in  high  designs  constitute  the 
color  schemes. 

Fig.  .IV.  The  design  represented  the  cos- 
tume worn  by  a  warrior  or  knight.  The  gen- 
eral garb  was  a  chain  armor  with  a  helmet 
also  made  of  chain.  Over  this  is  worn  a 
sleeveless  tunic  slashed  over  the  left  leg  and 
girdled  around  the  waist.  The  tunic  was  made 
of  some  brilliant  colored  material  such  as 
red  with   gold  crosses  or  blue  with  gold 


crosses,  and  similar  tunics  of  striped  ma- 
terials, the  stripes  being  about  3  inches  wide 
and  of  alternating  colors.  Where  the  chain 
armor  is  not  accessible  through  a  costume 
company  it  is  suggested  that  this  can  be  made 
of  coarse  knitted  material  and  painted  with 
silver  paint.  An  ordinary  knitted  helmet  such 
as  the  one  used  in  the  army  during  the 
World  War  could  be  used  for  a  chain  helmet. 
This  also  painted  with  silver  paint. 

Big  First  Run 
Presentations 

(Continued  from  page  729) 


EASTMAN  THEATRE 
Rochester,  N.  Y. 

Featured  Picture:  "The  Desert  Flower" 
(First  National) 

Organ     Overture — Selection     "The  Merry 
Widow"  (Franz  Lehar) 
Harold  Osborn  Smith  and  Robert  Berentsen 
Amalia  Malina  in  "A  Spanish  Festival" 
(First  American  Tour)  assisted  by 
Senor  Gaula,  tenor;  Senor  Inclan,  bari- 
tone ;  Paulos  and  Nina,  dancers,  and  Del 
Pozo's  Spanish  Ensemble,  E.  Martinez  at 
the  piano 

1.  Love   Song,   "El  Oluido" — Senor  Inclan, 

Senorita  Pilar  and  Senor  Gaula 

2.  "Amalia  Malina" — Amalia  Malina 

3.  Mirame  Siempre  (Look  at  Me  Always) — 

Senor  Gaula 

4.  "El  Jibarito"  (Cuban  Humorous  Song) — 

Amalia  Malina 

5.  Flirtation  Dance — Palos  and  Nina 

6.  "Gastizo"    (Spanish    Fox    Trot) — Amalia 

Malina 

7.  "Jota"  (Spanish  Dance) — Palos  and  Nina 

8.  "Bullerias"— Amalia  Malina  and  Ensemble 


RIALTO  THEATRE 
New  York  City 


Featured  Picture:  "Wild,  Wild  Susan" 
(Paramount) 

Music: 

"Semiramide"  by  Rossini,  is  the  overture 
feature  rendered  by  the  Rialto  Orchestra, 
under  the  direction  of  Dr.  Hugo  Riesenfeld. 
A  trombone  solo  entitled  "Macushla"  (Mc- 
Murraigh),  was  played  by  Boyce  M.  Cullen. 

Riesenfeld's  Classical  Jazz 

a.  At  the  conclusion  of  the  overture  Dr. 
Riesenfeld  surrendered  the  baton  to  Willy 
Stahl,  conductor  of  the  orchestra — the  house 
is  darkened  and  upon  the  close-in  curtains 
appears  the  gigantic  shadow  of  the  conduc- 
tor, cast  there  from  a  few  baby  spots  placed 
in  front  of  the  orchestra  platform  on  the  floor. 
The  jazz  band  occupied  the  same  place  as 
last  week  and  dressed  as  then,  upon  the 
platform  is  Frank  Cornwell,  tenor,  and  back 
of  him  is  cast  a  hugh  shadow  from  several 
magenta  baby  spots  placed  on  the  floor.  The 
number  is  "In  Shadowland,"  by  Fred  E. 
Ahlert.  At  the  conclusion  of  the  song  the  cur- 
tains are  drawn  apart  disclosing  a  white  drop 
in  two,  leg  drop  with  cut  out  bare  branches 
forming  the  border  and  entwining  across 
stage,  hung  in  one  and  a  half,  the  lighting 
effect  consists  of  small  green  floods  from 


right  and  left  back  of  leg  drop  high-lighting 
the  upper  portion  of  the  white  drop  and  blue 
floods  from  same  place  high  lighting  the  bot- 
tom. No  front  light  for  the  first  dance  o4 
the  ballet  which  are  dressed  for  Nymph  dance 
in  silhouette,  then  red  foots  cast  dancers 
shadows  for  second  dance  and  as  a  finale  a 
bank  of  baby  spots  cast  hard  white  shadows 
on  the  back  drop  with  a  quick  dimout  for 
next  number. 

b.  Saxaphone  Sextette,  by  J.  Gillespie,  P. 
Mason,  J.  Weston,  F.  Stone,  Gus.  Guderian 
and  J.  Moynahan. 

c.  "A  Sailor's  Sweetheart."  Theme  played 
by  orchestra  and  the  jazz  band,  sung  by  Gus. 
Guderian  with  quite  a  bit  of  low  comedy 
thrown  in  for  laughs.  He  danced  in  sailor 
fashion  and  costume  by  Jim  Moyahan,  on 
the  platform  of  the  jazz  band  and  in  the 
amber  spot  which  was  switched  from  the 
singer.  This  dance  was  assisted  by  the  danc- 
ing girls  on  stage,  all  dressed  in  sailor  blouses 
of  white  satin  with  trunks  of  same  material, 
and  hats  to  match,  trimmed  in  blue  braid. 

Danced  in  white  flood  and  against  the  soft 
folds  of  the  screen's  close-in  curtains  which 
were  lighted  top,  sides  and  foots  with  white. 


ATLANTA  ORCHESTRAS  OUT 

Information  received  from  Atlanta,  Ga.,  to 
the  effect  that  the  orchestras  in  the  Howard, 
Metropolitan,  Rialto  and  Alamo  No.  2  thea- 
tres were  given  their  notices  two  weeks  ago 
Saturday  following  a  demand  on  the  part  of 
the  Atlanta  Federation  of  Musicians  that  the 
present  scale  be  increased.  The  managers' 
association  refused  to  meet  the  claims  of  the 
musicians,  particularly  at  this  time  of  the  year 
when  the  season's  business  has  not  been  up 
to  standard.  It  was  expected  that  an  adjust- 
ment or  compromise  would  be  reached,  but 
according  to  the  report  such  attempts  have 
proven  futile  and  the  managers  have  taken  a 
firm  stand  in  refusing  the  request.  It  is  un- 
derstood that  Alex  Keese,  who  has  been  the 
conductor  of  the  Howard  Theatre  orchestra, 
has  left  for  Dallas,  Texas,  where  he  has  ac- 
cepted a  similar  position. 


CLARK  ROBINSON  JOINS  POGANY 

Clark  Robinson,  who  has  been  the  art  di- 
rector at  the  Capitol  Theatre,  New  York  City, 
has  purchased  an  interest  in  the  firm  of 
Pogany-Teichner,  well  known  scenic  artists, 
and  will  serve  as  a  director  of  the  firm  and 
also  in  the  capacity  of  staff  designer.  The  as- 
sociation of  Mr.  Robinson  with  Pogany  is 
destined  to  result  in  a  business  combination 
of  much  promise.  Mr.  Robinson  will  make 
the  Pogany-Teichner  studio  his  general  head- 
quarters, excepting  at  such  times  when  he 
resumes  his  association  with  S.  L.  Rothafel 
in  the  new  Roxy  Theatre. 


WE  WILL  FURNISH 
UPON  REQUEST 
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The  Pep  of  The  Program 

News  and  reviews  of  ShofOT  subjects  and  serials 


"Tame  Men  and  Wild 
Women" 

(Pathe — Comedy — Two  Reels) 

uood  broad  burlesque  throughout,  the  first 
scenes  of  this  Arthur  Stone-Hal  Roach  com- 
edy are  a  whiz.  Arthur  has  attained  the  age 
oi  thirty-one  and  his  mother  thinks  it  time 
for  him  to  know  something  of  life.  Holding 
him  in  her  arms,  she  warns  against  women 
while  tears  spatter  her  face  and  Arthur  shud- 
ders. That  is  real  comedy  that  should  con- 
vulse any  audience.  The  rest  of  the  subject 
shows  Arthur  succumbing  to  the  lures  of  the 
opposite  sex.  In  the  end  he  abducts  the  girl 
of  his  choice,  while  his  mother  faints,  appar- 
ently proving  that  love  laughs  at  advice  as 
well  as  locksmiths.  Some  excellent  acting 
is  done  by  Marie  Mosquini,  Helen  Gilmore, 
Martha  Sleeper,  Louise  Carver,  Marvin  Lo- 
bach  and  Sammy  Brooks.  Marcel  de  Sano 
directed.  "Tame  Men  and  Wild  Women" 
ought  to  send  a  great  many  audiences  into 
roars  of  laughter. — S.  S. 


"The  Tourist" 

(Educational — Comedy — Two  Reels) 

This  is  the  first  of  a  series  of  two-reel 
Tuxedo  Comedies  offered  by  Educational 
starring  Johnny  Arthur,  who  scored  a  hit  in 
the  feature  picture,  "The  Monster."  Gags 
and  situations  rather  than  slapstick  have  been 
relied  upon  to  furnish  the  laughs  and  have 
succeeded,  and  this  film  should  prove  thor- 
oughly entertaining  for  the  majority  of  pa- 
trons. Much  of  the  comedy  is  based  on 
"stunts"  with  a  flivver,  but  they  are  all  good 
for  laughs  or  smiles,  for  Director  Goodrich 
has  introduced  an  entirely  new  lot  of  Ford 
gags.  Many  of  these  deal  with  the  manner 
in  which  the  tourist  used  his  "car"  to  pre- 
pare breakfast,  proving  that  it  makes  a  "rat- 
tling good  cook  stove."  There  is  a  lot  of 
ingenuity  shown  here,  everything  being  util- 
ized, even  the  headlight  lenses  serving  as 
plates.  Following  this  is  a  chase  scene  to 
reach  the  tax  office  to  save  the  property 
from  crooks.  The  hero's  car  gradually  falls 
to  pieces.  This  part  of  the  film  is  built  on  a 
familiar  idea  but  it  is  nevertheless  amusing. 
Johnny  Arthur  is  a  capable  comedian  of  the 
quiet,  unobtrusive  type,  who  is  pictured  as 
having  plenty  of  spunk  when  he  is  aroused. 
— C.  S.  S. 


"Lucky  Stars" 

(Pathe — Comedy — Two  Reels) 

Harry  Edwards  directed  this  Mack  Sen- 
nett  comedy.  Harry  Langdon,  the  star,  is 
informed  by  a  fortune  teller  that  he  should 
become  a  doctor  and  that  he  will  fall  in  love 
with  a  dark  woman.  He  falls  in  with  a  quack 
and  becomes  part  of  the  traveling  medical 
show,  finally  landing  in  San  Tobasco  where 
a  dark-haired  senorita  lures  Harry  away 
from  medicine  temporarily.  A  villain  dopes 
the  medicine.  Imbibers  dance  and  bottles  ex- 
plode until  the  outraged  populace  turn  on 
the  quacks  and  drive  them  from  the  town. 
This  is  a  more  or  less  routine  slapstick  sub- 


"Shorts"  Reviewed 
In  This  Issue 

Best  Man,  The  (Universal) 
Crying  for  Love  (Universal) 
His  New  Suit  (Universal) 
I  Remember  (Short  Films) 
Lucky  Stars  (Pathe) 
Pathe  Review  No.  33  (Pathe) 
Pictorial  Proverbs  (Educational) 
Soap  (Pathe) 

Tame    Men    and    Wild  Women 

(Pathe) 
Tourist,  The  (Educational) 
Thirty  Years  Ago  (Short  Films) 


ject,  with  few  chances  for  Langdon  to  dis- 
play his  unique  type  of  comedy.  He  is  funny 
but  hardly  any  more  so  than  any  other  com- 
edian would  be  in  the  same  role.  Natalie 
Kingston  is  as  charming  as  ever  as  the  vamp- 
ish  senorita  and  Vernon  Dent  has  a  good 
part  as  the  chief  quack. — S.  S. 


"Crying  for  Love" 

(Universal — Comedy — Two  Reels) 

Although  Eddie  Gordon  is  the  star  of  the 
two-reel  Century  Comedy  distributed  through 
Universal,  Blanche  Payson  walks  away  with 
the  picture  and  really  makes  Eddie  only  a 
foil  for  her  comedy.  Eddie  is  small  and  of 
slight  build,  Miss  Payson  is  large  and  ro- 
bust. Eddie  appears  as  the  disappointed 
suitor  who  finally  wins  her  when  the  other 
fellow  is  caught  flirting.  Wifie  is  pictured 
as  having  a  temper  commensurate  with  her 
strength  and  large  stature  and  poor  Eddie 
if  of  course  the  goat  continuously,  being 
thrown  around  and  battered  about  unmerci- 
fully. It  is  good  for  a  number  of  laughs  and 
there  is  one  especially  clever  scene  where 
wifie  gets  jealous  and  yanks  Eddie  into  an- 
other room  while  he  resists,  knowing  what 
is  coming  to  him.  It  is  an  unusually  good 
picture  of  its  kind  and  should  provide  good 
entertainment  for  anyone  who  likes  rough 
and  tumble  comedy. — C.  S.  S. 


"Pictorial  Proverbs" 

(Educational — Hodge  Podge — One  Reel) 

Here  is  another  of  the  Lyman  H.  Howe 
Hodge  Podges  in  which  considerable  clever- 
ness has  been  shown  in  furnishing  a  basis 
for  holding  the  varied  subjects  together.  This 
has  been  done  by  following  out  the  idea  of 
the  t'tle  and  picturizing  familiar  proverbs. 
As  each  proverb  is  flashed  on  the  screen  a 
scene  illustrating  it  follows.  Among  these 
are  "Let  the  cobbler  stick  to  his  last,"  "A 
bird  in  the  hand  is  worth  two  in  the  bush," 
"One  tongue  is  enough  for  a  woman,"  "Pad- 
dle your  own  canoe."  These  introduce  scenes 
from  all  parts  of  the  world,  with  the  usual 
sprinkling  of  cartoon  caricatures.  The  most 
interesting  is  the  decidedly  novel  way  in 
which  the  Ainus  of  Japan  settle  an  argument 
by  alternately  clubbing  each  other.  A  good 
number  of  this  series. — C.  S.  S. 


"Thirty  Years  Ago" 

(Short  Films— Novelty— One  Reel) 

Here  is  a  novelty  that  should  go  over  big 
with  practically  every  real  picture  fan.  In 
this  reel  is  included  some  of  the  earliest  ex- 
amples of  motion  pictures  including  "The 
Kiss"  which  runs  only  twenty-five  seconds 
and  is  said  to  be  probably  the  oldest  film 
in  existence,  which  was  made  in  1895  by 
Edison.  Next  is  a  complete  picture  which 
is  not  much  longer,  "Old  Maid  in  a  Drawing 
Room"  made  in  1898.  Then  comes  "Street 
Car  Chivalry"  showing  how  much  harder  it 
is  for  an  elderly  fat  woman  to  get  a  seat 
than  a  young  and  pretty  girl.  The  piece  de 
resistance  however  is  "The  Great  Train  Rob- 
bery" which  was  made  in  1903  and  proved  to 
be  a  sensation.  It  is  credited  with  being  the 
first  film  with  dramatic  sequence  and  con- 
tinuity of  scenes,  telling  a  complete  story. 
As  its  title  indicates,  it  depicts  the  robbery 
of  a  train  by  bandits  and  their  subsequent 
capture.  In  1903  this  picture  thrilled,  but  now 
it  will  amuse  because  of  the  great  improve- 
ment that  has  come  in  every  branch  of  pro- 
duction. Especially  amusing  are  the  sets 
with  clocks,  pictures,  etc.,  painted  on  the 
walls.  In  one,  a  dance  hall  scene,  even  a 
large  stove  is  painted  on  the  backdrop.  One 
thing  striking,  however,  is  the  good  quality 
of  the  photography. — C.  S.  S. 


"His  New  Suit" 

(Universal — Comedy — One  Reel) 

Arthur  buys  a  suit  on  the  installment  plan 
after  spending  his  cash  to  buy  a  toy  balloon 
from  a  pretty  girl.  He  ties  the  balloon  to 
the  suit  and  they  go  sailing  away  and  are 
found  in  a  store  that  has  been  robbed  and 
Arthur  is  accused.  The  girl  comes  to  his 
rescue  and  he  is  freed,  but  the  gang  all  kid 
him  about  the  suit.  This  is  the  gist  of  the 
story  of  this  single  reel  offering,  one  of  the 
series  starring  Arthur  Lake.  There  are  some 
situations  that  will  amuse  patrons  especially 
the  younger  generation  and  it  averages  up 
with  the  previous  issues.  Arthur  has  a  new 
leading  lady,  Velma  Connor  an  attractive 
girl.  Eddie  Gayton  still  appears  as  the  other 
fellow.— C.  S.  S. 


"The  Best  Man" 

(Universal — Drama — Two  Reels) 

In  this  Universal  Western  Josie  Sedgwick 
the  star  appears  in  the  role  of  a  red-blooded 
ranch  girl  who  can  hold  her  own  with  any 
of  the  men.  Love  comes  to  her  and  she  de- 
cided to  be  just  a  woman,  but  fate  brings 
one  more  adventure  with  rustlers  before  she 
wins  the  man  of  her  choice.  Miss  Sedgwick 
again  proves  capable  in  a  role  of  this  kind 
even  when  it  comes  to  broncho-busting.  The 
story  is  of  average  interest  and  there  is 
plenty  of  action  in  the  climax  when  she 
holds  up  a  rustler  and  then  rescues  the 
hero  and  finally  joins  with  him  in  bringing 
about  the  capture  of  the  entire  band.  Well 
up  to  the  standard  of  the  others  in  this 
series. — C.  S.  S. 

(More  "Pep"  Reviews  on  page  736) 


Newest  Reviews  and  Comments 


EDITED  BY  CHARLES  S.  SEWELL 


"Sally  of  the  Sawdust" 

Griffith's  Newest  Is  Corking  Good  Audience 
Picture  With  Plenty  of  Mirth- 
Provoking  Comedy 
Reviewed  by  C.  S.  Sevrell 

A  new  light  on  D.  W.  Griffith's  ability  as  a 
director  is  revealed  in  "Sally  of  the  Sawdust," 
his  latest  production  for  United  Artists  re- 
lease. Numerous  offerings  of  different  types 
have  demonstrated  his  masterful  skill  along 
artistic  lines  and  in  developing  tremendous 
drama,  reaching  emotional  heights  that  play 
upon  the  heartstrings.  He  has  shown  that  he 
is  a  genius  in  combining  these  elements  with 
exceptional  character  delineation  in  situations 
noted  for  their  unusual  power  in  sustaining 
action  and  interest  at  high  pitch.  This  pic- 
ture demonstrates  that  he  can  also  handle 
mirth-provoking  comedy. 

Don't  get  the  impression  that  he  has  put 
all  of  his  eggs  in  one  basket  and  produced  a 
picture  that  depends  on  comedy  alone,  but  in 
"Sally  of  the  Sawdust"  he  has  allowed  the 
pendulum  to  swing  in  this  direction  much 
more  than  ever  before.  He  has  taken  a  thor- 
oughly human  little  story  which  in  its  outline 
does  not  get  far  away  from  a  familiar  screen 
formula ;  a  woman  is  cast  out  by  her  stern 
father  for  marrying  a  circus  man  and  her 
daughter  becomes  the  ward  of  another  mem- 
ber of  'the  troupe  and  finally  after  many 
vicissitudes  comes  into  her  rightful  heritage. 

Aided  by  the  excellent  portrayals  of  Carroll 
Dempster  and  W.  C.  Fields,  he  has  developed 
the  characters  of  the  little  circus  orphan  and 
her  strange  protector,  a  likeable  faker  and 
charlatan  who  is  quite  a  bit  of  a  crook,  so 
that  they  get  a  firm  hold  on  your  sympathies, 
and  with  his  usual  skill  brought  out  the 
shadings  from  lightness  to  deep  pathos,  so 
that  he  keeps  you  intensely  interested. 

All  of  this  was  expected  of  Mr.  Griffith,  but 
it  is  in  the  comedy  elements  that  he  springs 
a  surprise,  for,  having  decided  to  play  up 
this  angle  for  all  it  is  worth,  he  has  jumped 
in  with  both  feet,  discarded  subtlety  and  in- 
jected comedy  that  is  broad  and  hilarious, 
gags,  situations  that  are  rough  and  tumble 
and  of  the  type  employed  by  some  of  the 
well-known  slapstick  directors.  Although 
this  may  seem  strange  for  Griffith,  don't  make 
the  mistake  of  thinking  he  is  like  a  fish  out 
of  water,  for  it  all  registers  up  to  the  acid 
test,  making  audiences  laugh,  as  has  been 
demonstrated  at  the  Strand  Theatre,  New 
York. 

With  no  idea  of  disparaging  Mr.  Griffith, 
in  justice  it  must  be  said  that  a  great  deal 


Mr.  Exhibitor:  Ask  at  the  Film  Exchanges 
for  the 


C/Aema  iiz  M  us/c  L  ' 


It's  little  to  ask  for,  but  it's  the  only 
reliable  aid  you  can  give  your  musicians 
to  help  put  the  picture  over. 


Features  Reviewed 
In  This  Issue 

Fine  Clothes  (First  National) 
Kiss  Me  Again  (Warner) 
Lady  Robinhood  (F.  B.  O.) 
Parisian  Love  (Schulberg) 
Sally    of    the    Sawdust  (United 
Artists) 

Trouble  With  Wives,  The  (Para- 
mount) 

Unholy  Three,  The  (M.  G.  M.) 
Woman's  Faith,  A  (Universal) 


of  it  is  due  to  the  truly  excellent  perform- 
ance of  W.  C.  Fields,  a  newcomer  who  made 
a  tremendous  hit  in  the  stage  version  of  the 
same  story.  Mr.  Fields  is  literally  a  wow  and 
is  guaranteed  to  go  over  big  with  any  audi- 
ence. He  has  injected  several  gags  from  his 
current  stage  act.  Carroll  Dempster  is  right 
there,  too,  as  a  foil  in  some  of  the  scenes, 
though  naturally  her  greatest  moments  are  in 
the  emotional  situations.  Mr.  Fields  makes 
the  character  of  the  circus  faker  extremely 
likeable  and  amusing.  He  figures  largely  in 
this  picture,  and  with  a  technique  entirely 
different  from  the  usual  screen  comedian  gets 
a  laugh  or  a  chuckle  almost  the  entire  time 
he  is  on  the  screen.  The  other  roles  are  all 
in  competent  hands. 

Obviously,  Mr.  Griffith  had  his  eye  on  the 
box-office  and  did  not  hesitate  to  make  cer- 
tain sacrifices  to  get  the  effects  he  wanted. 
For  instance,  he  takes  considerable  liberties 
with  court  decorum  but  he  puts  over  a  big 
emotional  climax  when  the  girl  pleads  and, 
escaping  through  a  window,  seeks  to  make  a 
getaway.  There  is  the  familiar  Griffith  punch 
in  the  way  he  sustains  these  sequences  and 
registers  the  extreme  pathos  of  this  wisp  of 
a  girl  hunted  by  a  score  of  big,  burly  men. 
He  has  adroitly  injected  comedy  here  to  re- 
lieve the  emotional  tension  by  cutting  to 
Fields  in  a  balky  flivver,  showing  him  meet- 
ing mishaps,  getting  mixed  up  with  bootleg- 
gers, bumping  over  plowed  ground,  etc.,  to 
come  to  her  rescue. 

In  a  word,  Mr.  Griffith  has  produced  in 
"Sally  of  the  Sawdust"  a  picture  that  is  filled 
with  sure-fire  stuff  that  will  thoroughly  enter- 
tain the  majority.  It  has  an  abundance  of 
rattling  good  comedy,  pathos,  drama,  sym- 
pathy and  suspense  and  should  prove  a  big 
box-office  attraction. 

Cast 

Snlly   Carol  Dempster 

Prof.  McGargle  W.  C.  Fields 

Peyton  Lennox  Alfred  Lunt 

Judge  Poster  Ervllle  Alderson 

i  Mrs.  Foster   Fffle  Shannon 

Detective    Roy  Applegnte 

Based  on  stagre  play  by  Dorothy  Donnelly. 
Scenario  by  Forrest  Halsey. 
Directed  by  D.  W.  Griffith. 
Length,  »,."50©  feet. 


Story 

Because  she  married  a  circus  man,  Judge 
Foster  cast  his  only  daughter  out,  and  just 
before  her  death  a  few  years  later  she  left 
her  little  girl  in  the  care  of  her  friend  Mc- 
Gargle,  a  good  natured  crook,  juggler  and 
faker.  Sally,  the  girl,  grew  up  in  this  atmo- 
sphere, unaware  of  her  ancestry.  McGargle, 
realizing  his  responsibility  finally  managed  to 
get  a  job  with  a  carnival  company  playing 
at  Great  Meadows  where  the  Fosters  lived. 
A  real  estate  boom  had  made  them  wealthy. 
Sally  made  a  hit  with  her  dancing  and  Pey- 
ton, the  son  of  Judge  Foster's  friend  fell  in 
love  with  her.  To  save  him,  the  Judge  ar- 
ranged to  have  McGargle  and  Sally  arrested. 
McGargle  escaped  but  Sally  was  finally  hunted 
down  and  brought  back.  McGargle,  hearing  of 
Sally's  plight  swiped  a  flivver  and  after  many 
vicissitudes  finally  reached  the  courtroom  and 
presented  proof  of  Sally's  parentage.  The 
judge  dismissed  the  case  and  his  wife  took 
Sally  in  her  arms,  but  Peyton's  claim  was 
stronger  and  she  agreed  to  become  his  wife. 
McGargle  was  persuaded  to  remain  and  found 
an  outlet  for  his  peculiar  talents  in  selling 
real  estate. 


"The  Unholy  Three" 

Lon    Chaney    Stars    in    One    of    the  Most 
Powerfully    Gripping    and  Unusual 
Pictures  Ever  Screened 
Reviewed  by  C.  S.  Sewell 

From  the  main  title  to  the  final  fadeout  the 
Metro-Goldwyn-Mayer  production,  "The  Un- 
holy Three,"  starring  Lon  Chaney,  is  one  of 
the  most  unusual  and  powerfully  gripping 
stories  ever  unfolded  on  the  screen.  There 
is  not  a  moment  when  the  attention  is  not 
riveted.  It  should  hold  any  audience  spell- 
bound as  it  has  been  doing  at  the  huge  Cap- 
itol Theatre,  New  York,  during  the  current 
week  and  prove  a  whale  of  a  box-office  at- 


NEGATIVE  RAW  STOCK 

is  the  rage  of  the 

NORTH  POLE 

Both  Arctic  Expeditions 

ROALD  AMUNDSEN 

and 

DONALD  B.  MacMILLAN 

are  carrying  it  exclusively. 

Sole  Distributors 

FISH-SCHURMAN  CORP. 

45  WEST  45th  STREET 
NEW  YORK  CITY 
1050  CAHUENGA  AVENUE 
LOS  ANGELES,  CAL. 


734 


MOVING    PICTURE  WORLD 


August  15,  1925 


traction.  It  is  the  kind  that  your  patrons 
will  tell  their  friends  to  be  sure  and  see  with- 
out fail. 

All  of  the  elements  that  go  into  the  making 
of  a  photoplay  have  been  wonderfully  co- 
ordinated in  this  picture.  The  title  is  curi- 
osity-arousing and  intriguing.  There  is  a 
peach  of  a  plot  built  on  an  entirely  new  idea 
and  developed  along  original  lines.  Not  once 
can  even  the  "wisest"  fan  sit  back  and  fore- 
tell what  is  going  to  happen  next.  And  such 
suspense,  the  kind  that  keeps  you  edging 
forward  on  your  seat.  Then,  too,  there  is 
that  master  artist,  Lon  Chaney,  in  one  of  his 
finest  interpretations,  and  running  him  a  close 
second  is  an  absolutely  unique  screen  char- 
acterization, a  twenty-inch  midget  masquer- 
ading as  a  baby.  These  are  aided  by  a  flaw- 
less cast  and  evident  throughout  is  wonder- 
ful directorial  work  by  Tod  Browning,  all 
going  to  make  an  exceedingly  well-rounded 
dramatic  entity. 

The  plot  gives  you  an  idea  of  its  excep- 
tional possibilities  and  we  want  to  go  on 
record  as  saying  that  Director  Browning  has 
not  missed  any  of  them.  Three  side-show 
freaks,  a  ventriloquist,  a  strong  man  and  a 
midget  form  an  alliance  and  open  a  bird  store, 
selling  parrots  that  only  talk  when  the  ven- 
triloquist, who  poses  as  the  delightful  old 
lady  owner,  uses  his  powers.  This  naturally 
brings  kicks  from  purchasers,  which  are  in- 
vestigated by  the  old  lady,  who  takes  the 
midget  along  in  a  baby  carriage,  his  job  be- 
ing to  get  the  lay  of  the  land.  Then  the 
three  follow  up  their  nefarious  scheme  by 
later  robbing  the  places  that  are  worth  while. 

As  one  of  the  trio  remarks,  "The  plan 
sounds  unholy,"  hence  they  call  themselves 
"The  Unholy  Three."  It  is  all  somewhat 
weird  and  uncannily  plausible,  suggestive  of 
the  best  of  Edgar  Allan  Poe's  best  stories, 
a  suggestion  that  is  further  borne  out  by 
using  a  gorilla  in  the  later  sequences.  But 
it  makes  wonderfully  gripping  drama,  which 
is  not  without  its  comedy  in  the  performance 
of  the  midget  as  the  baby  who  gets  out  of 
character  and,  still  in  swaddling  clothes, 
smokes  heavy  cigars.  Pathos,  too,  there  is 
in  plentiful  quantity  in  Chaney's  role,  who 
while  posing  as  the  old  woman  sees  another 
man  win  the  love  of  his  sweetheart. 

The  climax  is  tremendous  where  Chaney's 
rival  is  on  trial  for  a  murder  committed  by 
the  midget  and  strong  man,  and  Chaney,  be- 
cause of  his  love  for  the  girl,  uses  his  ven- 
triloquist powers  to  try  and  save  the  accused 
man  by  telling  his  story  through  this  man's 
lips  while  the  poor  chap  is  mumbling  the 
Lord's  Prayer  over  and  over  without  making 
a  sound.  Failing  in  this  comes  Chaney's  dra- 
matic confession.  There  is  a  masterful  touch 
in  closing  the  picture,  with  a  repetition  of 
one  of  the  early  subtitles  showing  Chaney 
saying,  "That  is  all  there  is  to  life,  a  little 
laughter — and  a  tear." 

There  are  so  many  other  good  things  in 
this  picture  that  only  a  few  can  be  men- 
tioned. The  wonderful  suspense  of  the  scene 
where  the  detective  picks  up  the  toy  ele- 
phant in  which  the  jewels  are  hidden,  the 
thrill  when  the  gorilla  attacks  the  midget 
and  strongman,  the  tremendous  suspense  and 
dramatic  tenseness  of  the  whole  story  and 
Chaney's  wonderful  work  throughout,  but 
particularly  a  scene  with  the  girl  where  in 
a  close-up  by  gradual  changes  of  expression 
he  displays  all  the  emotions  from  fiery  anger 
to  compassion  and  kindness. 

We  don't  believe  we  have  ever  witnessed 
a  more  gripping,  better  produced  or  better 
acted  picture,  and  we  can  heartily  recommend 


it  as  wonderful  entertainment  for  all  classes. 
The  kind  that  your  patrons  will  be  talking 
about  to  their  friends  long  after  you  have 
seen  it.    Book  it  or  you  will  be  sorry. 

Cast 

Ventriloquist   Lon  Chaney 

Rosie   Mae  Rusch 

Hector   Matt  Moore 

Hercules   Victor  McLnglen 

Tweedledee   Harry  Earles 

Regan   Matthew  Bets 

Arlington   Charles  Wellsley 

Judge   Edward  Connelly 

Defense  Attorney  William  Humphreys 

Prosecutor  A.  E.  Warren 

Story  by  C.  A.  Robbins. 
Directed  by  Tod  Browning. 
Length,  S,948  feet. 
Story 

Among-  the  attractions  in  a  side  show  were 
Echo  a  ventriloquist,  Hercules  a  strong  man 
and  Tweedledee  a  midget.  They  were  all 
crooks  on  the  side  and  were  aided  by  Rosie 
a  pickpocket  who  was  Echo's  sweetheart. 
Calling  themselves  the  Unholy  Three  they 
put  into  operation  a  plan  suggested  by  Echo. 
They  opened  a  bird  store  and  stocked  it  with 
parrots  that  would  not  talk  except  when 
Echo  used  his  powers  as  a  ventriloquist. 
Echo  posed  as  an  old  lady  and  the  midget 
as  a  baby  and  when  a  complaint  came,  they 
would  go  to  the  house  and  get  the  lay  of 
the  place  and  then  go  back  and  rob  it  if 
worth  while.  As  a  foil  they  hired  Hector,  a 
simple-minded  soul  as  a  clerk.  Rosie  fell  In 
love  with  him  and  on  one  occasion  Echo's 
jealousy  kept  him  at  home  while  the  other 
two  robbed  and  murdered  a  man.  The  police 
arrested  Hector.  The  trio  fled  taking  Rosie 
with  them,  also  a  pet  gorilla  of  Echo's. 
Finally  Rosie  by  agreeing  to  give  Hector  up 
persuaded  Echo  to  try  and  save  him.  Echo 
went  to  the  trial  and  while  Hector  was  on 
the  stand  and  simply  moving  his  lips,  Echo 
threw  his  voice  and  made  it  appear  that 
Hector  was  telling  the  full  story  of  the 
murder.  Hector  was  freed.  Rosie  keeping  her 
promise  went  to  Echo,  but  telling  her  he  was 
kidding  he  sent  her  back  to  Hector  and 
resumed  his  old  occupation  of  ventriloquist 
in  a  side  show.  In  a  row,  the  midget  who 
had  a  vicious  temper  freed  the  gorilla  who 
turned   on   him  and   the   strong  man. 


"Fine  Clothes" 


John  M.  Stahl-First  National  Picture  Finely 
Directed  and  Acted  But  Far  Too  Long 
Reviewed  by   Sumner  Smith 

An  excellent  cast  does  capital  work  in  "Fine 
Clothes,"  John  M.  Stahl's  First  National  pro- 
duction, which  is  based  on  the  really  suc- 
cessful Franz  Molnar  stage  play,  "Fashions 
For  Men."  This  vehicle  suffers  slightly 
through  its  translation  to  the  screen  because 
only  a  few  of  the  scintillating  lines  of  the 
play  can  be  used  in  the  subtitles,  but  the 
situations  have  been  retained  pretty  nearly 
as  they  were  in  the  original,  and  beyond  a 
shadow  of  a  doubt  the  artists  do  very  capable 
work. 

The  film  as  shown  to  the  reviewers  has 
one  big  fault — it  is  far  too  long.  If  First 
National  will  skillfully  eliminate  more  than 
a  reel,  "Fine  Clothes"  will  become  above  the 
average  entertainment  and  will  hugely  please 
a  great  majority  of  audiences.  As  it  is  now, 
it  drags  badly  in  the  middle  through  the  pres- 
entation of  too  much  detail  and  the  employ- 
ment of  too  many  incidents  which  do  not 
serve  to  advance  the  plot  but  only  develop 
characterization  far  beyond  the  point  of 
necessity. 

Certainly  "Fine  Clothes"  has  the  ingredi- 
ents of  a  fine  picture.  Percy  Marmont  as 
the  tender-hearted,  trusting  proprietor  of  a 
clothing  shop,  Eileen  Percy  as  the  wife  who 
left  him,  Raymond  Griffith  as  the  thief  of 
the  wife's  affections,  Alma  Rubens  as  the 
girl  who  came  to  love  the  kind  man,  Lewis 
S.  Stone  as  the  seeker  of  the  latter's  affec- 


tions—all these  perform  splendidly.  Indeed, 
their  work  and  that  of  William  V.  Mong 
in  a  lesser  role  could  hardly  be  improved 

upon. 

The  story  is  human  and  Director  Stahl's 
treatment  of  it  sympathetic.  He  has  deftly 
eliminated  much  of  the  sophistication  with 
which  the  stage  play  was  replete,  and  he 
has  eliminated  it  without  impairing  the  plot. 
Only  one  incident  could  offend,  it  seems, 
the  minds  of  picture  theatregoers,  and  it 
is  problematical  if  that  will. 

"Fashions  For  Men,"  the  stage  play,  was 
a  comedy-drama  which  poked  satirical  fun 
at  people  who  let  their  kindly  feelings  dom- 
inate, who  saw  only  good  in  people  though 
taken  advantage  of  time  and  again.  "Fine 
Clothes,"  the  picture,  tells  a  human  story 
of  the  triumph  of  a  fine  man's  kindliness 
after  repeated  disappointments,  and  lets  the 
sophisticated  angle  be  implied  rather  than 
stressed.  It  has  real  heart  throbs  and  it  has 
a  wealth  of  humor.  Most  audiences  will  like 
it  if  it  is  drastically  cut — if  it  isn't,  they  may 
tire  before  the  final  clinch. 

Cast 

Earl  of  Denham  Lewis  S.  Stone 

Peter  Hungerford  Percy  Marmont 

Paula   Vlmn  Rubens 

Oscar    Raymond  Griffith 

Adele   Eileen  Percy 

Philip  \\  illiani  \  .  Mong 

*  If  red   Otis  Harlan 

Iruiii    the    singe    |il.-i>.    "Fashions    For  Men," 
by  I-'mnz.  Mnlnnr. 
Adnpted  by  Benjamin  (.Inzer. 
Directed    by   John    M.  Stnhl. 
Length.   O.ttTl  feet. 

Mcir. 

Adele,  wife  of  tender-hearted  Peter 
Hungerford,  London  merchant,  drives  him 
into  bankruptcy  by  giving  all  the  profits 
of  the  business  to  Oscar,  a  clerk,  whom  she 
loves.  They  confess  their  love  and  leave, 
promising  to  repay  the  money.  Peter  is  hurt 
but  philosophical.  He  becomes  manager  of 
a  cheese  business  for  the  Earl  of  Denham. 
who  loves  Paula,  Peter's  cashier.  Paula  goes 
with  Peter  to  the  Earl's  home  and  becomes 
the  Earl's  secretary.  Peter,  fearing  the 
Earl's  intentions,  watches  over  her  until  the 
Earl  is  frantic.  He  discharges  Peter  but  re- 
engages him  because  he  cannot  hurt  so  kindly 
a  man.  The  creditors  of  the  store  request 
Peter's  return  and  he  goes  after  upbraiding 
Paula  as  a  bad  woman.  Paula  realizes  that 
she  loves  Peter  and  follows  him.  Oscar  shows 
up  looking  for  work,  as  he  and  Peter's  ex- 
wife  are  starving.  Peter  Is  about  to  take 
him  back  when  Paula  puts  him  out  of  the 
shop.    Peter  and  Paula  marry. 


"Parisian  Love" 


Gasnier's   Newest  Production  for  Schulberg 
is  Romance  of  Parisian  Underworld 
and  Society 
Reviewed  by   {'.   S.  Scwell 

In  "Parisian  Love,"  his  newest  production 
for  B.  P.  Schulberg  Productions  Inc.,  Gas- 
nier  unfolds  a  story  which  centers  around 
an  Apache  girl  who  for  revenge  marries  a 
wealthy  man  who  has  kept  her  lover  away 
from  her,  and  then  discloses  her  real  iden- 
tity. The  opening  scenes  in  the  Parisian 
underworld  are  atmospherically  good  and  of 
average  interest,  and  include  a  real  fight,  as 
well  as  a  fake  one  with  an  element  of  novelty 
as  it  develops  the  latter  was  staged  to  pro- 
vide excitement  for  American  tourists. 

From  this  point  on,  the  interest  lessens 
considerably  as  none  of  the  characters  de- 
velop either  strength  or  the  elements  that 
command  sympathy.  They  go  through  situa- 
tions shaped  by  the  will  of  the  author  rather 
than  logic.  For  instance,  the  girl  says  she 
can  never  become  a  lady.  Then  with  ap- 
parent ease  she  poses  as  a  cultured  girl  while 


August  15,  1925 


MOVING    PICTURE  WORLD 


735 


her  slovenly  old  pal  masquerades  as  her 
chaperone,  and  we  are  asked  to  believe  that 
she  is  immediately  able  to  win  the  love  of  a 
cultured  man  who  has  withstood  the  wiles  of 
women  of  his  own  class,  and  this  notwith- 
standing the  fact  the  old  woman  constantly 
shows  lapses  that  would  give  her  away.  There 
an:  several  other  inconsistencies. 

Due  to  lack  of  plausibility  little  interest  is 
developed  and  the  story  drags  considerably. 
The  outcome  is  never  in  doubt  and  the  final 
romance  brought  about  by  the  convenient 
method  of  a  divorce.  Some  of  the  underworld 
scenes  are  unnecessarily  unpleasant  in  show- 
ing human  depravity. 

Cast 

Marie   Clara  Bow 

Armand  Donald  Keith 

Frouehard   Lillian  Leighton 

D'Avril   James  Russell 

Mai-got   Hazel  Keener 

Pierre  Marcel  Lou  Tellegen 

Knifer  Jean  deBriac 

Apache  Leader  Otto  Marieson 

Story  l>y   F.   Oakley  Crawford. 
Adapted  by  Lois  Hutchinson. 
Directed  by  Gnsnier. 
Length,  6,324  feet. 
Story 

Marie  and  Armand,  two  members  of  an 
Apache  band,  love  each  other.  Believing  the 
wealthy  Pierre  Marcel  is  in  the  cafe  where 
they  dance,  they  hurry  out  with  a  com- 
panion, The  Knifer,  to  rob  Marcel's  house  and 
find  him  at  home.  Armand  will  not  let  The 
Knifer  kill  Marcel  and  in  return  Marcel  pro- 
tects Armand  and  nurses  him  back  to  health. 
The  Knifer  is  killed  but  Marie  escapes  and 
disguising-  as  a  maid  is  employed  by  Marcel 
and  sees  another  girl  kiss  Armand.  Deter- 
mined on  revenge,  she  gets  the  Apache  leader 
to  finance  her  and  poses  as  a  convent-bred 
girl.  She  wins  Marcel's  love  and  marries  him 
and  then  tells  him  of  her  plot.  Armand,  who 
has  been  in  London  marketing  an  invention, 
returns  and  Marie  flies  to  his  arms.  Apaches, 
believing  she  has  double-crossed  them,  fire 
and  wound  her  and  Armand  nurses  her  back 
to  health.  Marcel  goes  to  America  and  ar- 
ranges for  a  Parisian  divorce  so  that  the 
lovers  can  be  united. 

"The  Trouble  With 
Wives" 

Ford  Sterling  Runs  Away  With  Paramount'* 
Speedy  and  Decidedly  Amusing  Para- 
mont  Farce  Comedy 
Reviewed  by  Epes  W.  Sargent 

As  spicy  as  a  French  domestic  farce  and 
yet  as  clean  as  a  hound's  tooth,  "The  Trouble 
With  Wives"  is  a  fine  combination  of  smart 
story,  good  acting  and  intelligent  direction. 
The  lack  of  any  one  of  these  three  essentials 
probably  would  have  made  a  botch  of  the 
idea,  but  there  is  nothing  lacking,  and  it 
stands  a  delightful  farce  comedy  that  will 
please  the  sophisticated,  amuse  the  less  in- 
telligent and  probably  not  fail  even  with  the 
dense.  Some  of  it :  indeed  most  of  it,  should 
get  over  even  to  the  dumb  bells. 

This  is  an  original  story  by  Sada  Cowan 
and  Howard  Higgins  and  not  an  adaptation. 
It  is  a  powerful  argument  for  stories  directly 
for  the  screen,  yet  it  is  an  old  theme,  made 
appealing  through  unusually  intelligent  treat- 
ment. Ford  Sterling  walks  away  with  the 
honors  in  the  role  of  a  well-meaning  but 
blundering  friend  who  always  says  and  does 
the  wrong  thing  at  the  time  when  it  will  do 
the  most  hurt  until  the  climax  is  reached 
when  he  retrieves  his  errors  through  one  bold 
stroke.  Sterling  has  been  with  us  since  the 
days  of  the  Keystone  Cops,  but  he  has  never 
done  so  fine  a  bit  of  work.  He  makes  a 
stressed  character  drawing  seem  real,  and  his 
pantomimic  work  is  admirable. 

Tom  Moore  is  capital  and  Florence  Vidor 


has  a  role  written  to  her  order  and  which  fits 
her  like  a  glove.  Esther  Ralston  is  good 
as  is  Lucy  Beaumont  in  her  few  scenes,  but 
the  bulk  of  the  work  is  carried  by  the  three 
first  named  with  Sterling  the  outstanding 
character,  though  his  work  would  lose  much 
were  he  less  ably  supported. 

The  direction  will  do  much  to  enhance  the 
reputation  of  Malcolm  St.  Clair.  He  never 
for  a  moment  lets  the  action  sag,  but  drives 
steadily  to  a  finish  that  closes  the  picture  at 
the  highest  point  of  action.  "The  Trouble 
With  Wives"  should  prove  one  of  the  best 
box  office  bets  of  the  season. 

Cast 

Grace  Hyatt    Florence  Vidor 

William  Hyatt    Tom  Moore 

Dagmar    Esther  Ralston 

Al  Hennessy    Ford  Sterling 

Aunt  Mary    Lucy  Beaumont 

Prey  (Detective)   Edward  Kennedy 

Maid    Etta  Lee 

Butler    William  Courtright 

Story  and  scenario  by  Sada  t'ownn  and 
Howard  Higgins. 
Directed  by  Malcolm  St.  Clair. 
Length,   6,480  feet. 
Story 

William  Hyatt  has  run  a  shoe  store  into  a 
''bootery,"  with  a  manufacturing  plant  on 
the  side.  He  has  done  it  on  capital  supplied 
by  Al  Hennessy  who  is  a  diamond  in  the 
rough,  a  well-meaning  but  giftedly  blunder- 
ing hick.  Hyatt  is  still  in  the  honeymoon 
stage  when  Al  turns  up  and,  of  course,  must 
be  introduced  to  the  new  wife.  He  gets  in 
bad  about  seven  minutes  later  through  his 
revelations  of  Hyatt's  early  life  and  when 
the  latter  is  called  to  the  'phone  by  his  pretty 
fashion  designer,  Al  makes  matters  worse  by 
reminding  his  friend  that  but  for  him  the 
girl,  Dagmar,  would  have  been  Mrs.  Hennessy. 
Taking  the  advice  of  her  aunt,  Grace  pre- 
tends to  vamp  Al,  but  her  husband  does  not 
notice  it,  and  throws  Al  out,  as  she  hopes. 
Several  times  perfectly  innocent  engagements 
with  Dagmar  are  "explained"  by  Al  to  give 
the  worst  possible  suggestion  but  when  with 
awkward  good  nature  he  takes  Grace  in  his 
arms  to  comfort  her,  and  is  discovered  by 
the  husband,  the  denouement  comes  with 
speed.  William  goes  to  a  seaside  hotel,  where 
Al  presently  turns  up  with  his  blushing  bride, 
who  is  none  other  than  Dagma-  and  Grace, 
looking  for  evidence  for  divorce,  finds  that 
her  William  has  been  faithful  after  all. 


"A  Woman's  Faith" 


Universal  Offers  Impressive  and  Well-Acted 
Story  of  a  Miracle  Wrought  Through 
a  Woman's  Faith 
Reviewed  by  C.  S.  Sewell 

Both  from  a  showmanship  standpoint  and 
because  it  is  especially  appropriate  to  the 
theme,  Universal  made  a  good  move  in  giving 
the  title,  "A  Woman's  Faith,"  to  the  screen 
version  of  Clarence  Budington  Kelland's 
magazine  story,  "Miracle,"  for  it  is  exactly 


what  the  film  title  implies,  a  woman's  faith 
in  God  and  in  the  eventual  redemption  of 
the  unbeliever  whom  she  had  learned  to  love. 

It  is  obvious  from  the  foregoing  that  there 
is  a  deeply  religious  note  in  this  picture, 
which  should  strengthen  its  appeal  for  a  large 
proportion  of  patrons,  but  even  for  those 
who  may  not  be  religiously  inclined  this  does 
not  prevent  it  from  being  good  entertain- 
ment, as  the  keynote  strikes  at  the  deepest 
emotions  of  which  we  are  capable  and  there 
is  strong  drama  in  the  development. 

The  attention  is  captured  by  the  opening 
scenes  which  show  the  hero  losing  faith  in 
human  nature  and  especially  in  women  be- 
cause he  finds  his  fiancee  in  the  arms  of  an- 
other man.  He  leaves  the  train,  buries  him- 
self in  a  wilderness  and  tries  to  forget.  There 
is  a  let-down  here  and  coincidence  comes  in 
handy  in  bringing  together  this  scoffer  and 
a  deeply  religious  girl  he  met  on  the  train, 
who  is  now  being  hunted  for  a  murder  she 
did  not  commit. 

Although  he  shows  contempt  for  her  be- 
lief and  prayers  and  taunts  her,  against  his 
will  he  is  drawn  to  help  her  and  in  a  fight 
with  the  villain  he  goes  blind.  Finally  her 
supreme  belief  leads  her  to  decide  to  face 
her  accusers  and  this  so  impresses  him  he 
reluctantly  agrees  to  go  with  her  to  the 
famed  shrine  of  St.  Anne  de  Beaupre  in  Que- 
bec. 

This  leads  up  to  the  climax,  which  is  dra- 
matic and  reaches  a  high  pitch  of  emotional 
exaltation,  in  which  the  girl  is  shown  ascend- 
ing on  her  knees  the  Sacred  Stairway,  pray- 
ing devoutly  on  each  step,  and  as  she  reaches 
the  last,  the  hero  finds  that  a  miracle  has 
been  performed  and  he  has  recovered  his 
sight.  These  scenes  are  authentic,  being 
filmed  at  the  famous  shrine,  and  are  decidedly 
impressive. 

The  story  is  obviously  built  with  the  cli- 
max in  view,  and  while  the  situations  are 
not  always  convincing  the  interest  is  held 
throughout  and  the  depth  of  the  underlying 
theme  always  in  evidence  in  the  sincere  and 
admirable  portrayals  of  Percy  Marmont  and 
Alma  Rubens. 

Cast 

Neree  Caron  Alma  Ruben* 

Donovan  Steele  Percy  Marmont 

Fancois   Hughie  Mack 

Cluny   Jean  Hersholt 

Leandre  ....  -  Andre  DeBeranger 

Odilon  Cesare  Gravina 

Delima   ZaSu  Pitt« 

Xavier  Caron  W.  H.  Turner 

Based  on  magazine  story,  "Miracle,"  by 
Clarence  Budington  Kelland, 
Adapted  by  E.  T.  Lowe  and  C.  R.  Wallace. 
Directed  by  Edward  Laemmle. 
Length,  C.023  feet. 
Story 

Returning  to  Quebec  to  be  married,  Dono- 


TELEGRAM! 

Edwin  Miles  Fadman, 

Red  Seal  Pictures  Corp., 

1600  Broadway  New  York  NY 

Evolution  opened  Rialto  Saturday  with  newspapers  boost- 
ing it  to  the  skies  am  being  complimented  on  all  sides  for 
bringing  this  great  film  to  Los  Angeles  accept  my  best 
wishes  for  all  the  success  you  are  so  sure  to  attain  with  this 
marvelous  subject  thanks  for  your  cooperation  regards 

Frank  Newman 

Rialto  Theatre 

Los  Angeles 


736 


MOVING    PICTURE  WORLD 


August  15,  1925 


van  Steele  finds  his  fiance  in  the  arms  of  an- 
other man.  This  shatters  his  faith  in  God 
as  well  as  in  woman  and  he  tries  to  lose  him- 
aelf  in  the  wilderness.  Visiting  a  small  town 
he  again  sees  Neree  Caron,  whom  he  met  on 
the  train,  and  learns  she  is  wanted  for  the 
murder  of  her  brother  and  is  in  hiding.  Neree 
fears  he  will  inform  on  her,  but  when  her 
uncle  arrives  Donovan  throws  him  off  the 
track.  He  does  not  fool  the  uncle's  secretary, 
Cluny,  who  insists  he  will  tell  the  police  un- 
less she  marry  him.  Neree  goes  away  and 
Donovan  follows.  Cluny  comes  soon  after 
and  Donovan  conquers  him  in  a  fight  but 
loses  his  sight.  Neree,  unmindful  of  herself, 
brings  him  back  to  her  former  refuge  and 
cares  for  him  and  his  faith  in  woman  is  re- 
stored. Finally  she  says  she  has  no  fear  and 
will  give  herself  up  and  persuades  him  to  go 
with  her  to  the  shrine  of  St.  Anne  de  Beau- 
pre.  As  she  ascends  the  Sacred  Stairway 
praying  for  him,  a  miracle  occurs  and  Don- 
ovan's sight  is  restored.  Neree  learns  her 
uncle  has  confessed  to  the  murder  and  she 
and  Donovan  are  wed  in  the  chapel. 


"Kiss  Me  Again 


Lubitsch's    Skill    Makes    This  Exceedingly 
Light   Comedy   Delightful  and 
Amusing  Entertainment 

Reviewed  by  C.  S.  Sewell 

Praising  the  directorial  genius  of  Ernst 
Lubitsch  has  gotten  to  be  an  old  story,  but 
if  there  is  any  picture  in  which  the  skill  of 
the  director  is  so  obviously  the  main  reason 
for  its  being  thoroughly  enjoyable  entertain- 
ment as  in  "Kiss  Me  Again"  we  fail  to  re- 
call it. 

This  Warner  Brothers  production,  suggest- 
ed by  the  title  of  a  popular  song,  has  a  story 
of  almost  fairy-like  lightness,  and  besides  its 
basic  idea  is  not  new.  A  busy  husband  back- 
slides in  showing  affection  for  his  wife.  She 
loves  music  and  a  musician  succeeds  in  sup- 
plying the  missing  caresses.  Hubby  agrees 
to  a  divorce,  musician  begins  wearing  the 
high  hat,  a  flapper  vamps  hubby,  wifie  tires 
of  musician,  gets  jealous  and  finally  there  is 
a  reconciliation. 

Of  such  gossamer-like  threads  Mr.  Lu- 
bitsch has  woven  a  picture  that  is  thoroughly 
amusing.  You  probably  won't  laugh  out 
loud  many  times,  but  you  will  find  yourself 
chuckling  almost  continually.  Of  course 
there  is  some  subtlety  but  most  of  the  humor 
is  perfectly  obvious,  and  it  is  all  decidedly 
clever.  The  continental  touch  is  present  and 
one  or  two  situations  border  on  the  risque 
but  they  have  been  handled  discreetly  so  that 
they  amuse  and  do  not  offend. 

It  is  a  delight  to  watch  how  Mr.  Lubitsch 
handles  his  situations;  for  instance,  he  takes 
the  simple  little  point  of  having  the  husband 
strike  the  wife  to  provide  divorce  evidence 
and  makes  it  one  of  the  highlights  of  the  film. 
Hubby  is  shown  trying  again  and  again  to  get 
up  his  nerve,  and  never  succeeding  even  with 
the  aid  of  several  liquid  bracers.  This  keeps 
up  for  considerable  footage  and  keeps  you 
chuckling  all  the  time.  It  is  one  of  the  best 
directed  scenes  we  have  ever  seen  and  ex- 
tremely well  acted  by  Monte  Blue.  Another 
gem  is  where  he  gets  laughs  by  simply  hav- 
ing all  the  principals  pacing  up  and  down  the 
floor  absorbed  in  deep  thought. 

While  every  scene  is  either  interesting  or 
amusing,  even  Mr.  Lubitsch's  skill  will  not 
keep  many  patrons  from  wishing  the  story 
uld  develop  faster  in  the  early  reels,  but 
the  latter  portion  more  than  makes  up  for  this 
and  your  final  reaction  is  one  of  amused  sat- 
isfaction. 

The  performances  of  Marie  Prevost  and 
Monte  Blue  in  the  leading  roles  are  excellent 
and  leave  nothing  to  be  desired.  Thoroughly 


satisfactory  too  are  the  portrayals  of  John 
Roche  as  the  musician,  Willard  Louis  as  the 
lawyer  and  Clara  Bow  as  the  flapper  vamp. 
But  after  all  it  is  the  way  in  which  Mr. 
Lubitsch  has  developed  the  clever  and  amus- 
ing comedy  possibilities  to  their  utmost  that 
make  this  picture  one  what  should  prove 
thoroughly  pleasing  for  all  classes  of  patrons 
and  delight  the  sophisticated  and  students  of 
the  drama. 

Cant 

I  .ml,  ii  Fleury  Marie  Prevoxt 

GaatOB  Flcurj  Monte  Blue 

Maurice  John  Roche 

tJrUette  Clara  Bow 

Lawyer   Willard  I.oiiIn 

Story'    by   Hnnn  Kraely. 
Directed  by  Frnut  Lubitsch. 
Length,  &7Z2  feet. 
Story 

The  Fleurys  live  in  Paris  and  Gaston  pays 
more  attention  to  his  newspaper  and  business 
than  to  his  wife.  Loulou,  and  she  becomes 
enamoured  of  Maurice,  a  temperamental 
musician.  Gaston  takes  his  lawyer's  advice 
and  tries  to  be  romantic  but  his  motive  is 
misunderstood,  so  he  becomes  disgusted  and 
tells  Loulou  and  Maurice  he  will  arrange  a 
divorce.  Cruelty  is  to  be  the  ground,  but  Gas- 
ton cannot  go  through  with  it,  so  it  is  de- 
cided there  must  be  another  woman.  Loulou 
immediately  gets  jealous.  Maurice  immedi- 
ately starts  to  acting  as  if  he  owned  the 
place,  and  resents  Gaston's  presence  and  tells 
him  to  keep  away.  Gaston  is  lured  by  a 
Grizette  to  take  her  out  one  evening  and 
Loulou  sees  them  apparently  happy.  She 
leaves  Maurice  and  goes  to  Gaston's  hotel 
and  he  plays  up  the  affair  as  if  the  other 
woman  was  in  the  next  room.  Loulou  learns 
the  truth  when  the  girl  comes  back  for  her 
handbag.  Finally  Gaston  and  Loulou  make 
up  and  return  home,  and  prepare  to  retire. 
Maurice,  waiting  in  the  parlor,  starts  to  play 
the  piano  and  Gaston,  in  pajamas,  tells  him 
to  play  more  softly.  Maurice,  thoroughly 
angry,  disappears  from  the  scene. 

"Lady  Robinhood" 

Evelyn    Brent   an   Appealing   Personality  in 
Exciting  F.  B.  O.  Melodrama 
Reviewed   by  Sumner  Smith 

"Lady  Robinhood,"  an  F.  B.  0.  melodrama 
directed  by  Ralph  Ince,  presents  Evelyn 
Brent  in  one  of  her  best  roles — that  of  a 
masked  woman  Robin  Hood  of  high  birth 
who  secretly  punishes  the  rich  with  whom 
she  associates  and  alleviates  the  sufferings 
of  the  poor  by  night-ridings.  The  subject 
is  frankly  melodrama  laid  in  a  fictitious  coun- 
try, and  as  such  very  interesting  and  thrill- 
ing. 

Miss  Brent  injects  a  lot  of  pep  into  her 
work.  She  is  a  swashbuckling,  fearless  wo- 
man bandit  as  she  dashes  across  country  on 
her  white  horse  or  scales  adobe  buildings  in 
the  best  Fairbanks  style.  Then,  at  home 
among  the  rich,  posing  as  a  languid  invalid, 
she  gets  over  another  effective  bit  of  acting. 

Romance  is  introduced  through  the  device 
of  an  American  visitor  to  this  country.  He 
is  the  owner  of  large  mines.  This  part  is 
acted  by  Robert  Ellis  and  his  work  is  satis- 
factory without  being  impressive.  Boris  Kar- 
loff  makes  a  vicious  dictator  and  William 
Humphrey  supplies  good  comedy  relief. 

Of  course  the  hairbreadth  escapes  of  the 
heroine  tax  credulity,  but  Miss  Brent  per- 
forms them  with  a  snap  and  verve  that  will 
endear  her  to  patrons  of  melodrama.  One  of 
the  best  scenes  deals  with  her  temporary 
capture  and  the  discovery  of  her  identity; 
other  good  scenes  follow  when  she  and  her 
followers  ride  to  the  rescue  of  the  American 
as  he  faces  a  firing  squad. 

Cast 

La  Ortega  ) 

Senorita  CatallnaC   Evelyn  Brent 

Hugh  Wlnthrop  Robert  Film 


Cabraza   Boris  Karloff 

So  vend*   William  Humphrey 

I'll  lire   Dare;  Corrtgnn 

Kalmuindo  Robert  <  autrrlo 

Story  by  Clifford  Howard  nnd  Burke  Jenkins. 
Continuity  by  Fred  Myton. 
Directed  bj    Itnlph  Ince. 
Length,  .',.VSO  feet. 
Story 

In  a  certain  foreign  province  the  peasants 
are  cruelly  treated.  Senorita  Catalina,  ward 
of  the  governor,  poses  as  an  Invalid  but 
secretly  avenges  injustices  and  plans  a  revo- 
lution. As  the  masked  bandit  she  is  known 
as  La  Ortega.  An  American.  Hugh  Wln- 
throp, comes  to  inspect  his  mines.  She  cap- 
tures him  but  he  escapes  and  meets  her  again 
at  the  governor's.  La  Ortega  steals  impor- 
tant papers  and  sends  them  off  as  evidence 
of  injustice.  Hugh  falls  in  love  with  her. 
They  are  caught  together  and  the  senorita 
recognized  as  La  Ortega.  She  escapes  and 
collects  her  followers  as  Hugh  is  led  before 
a  firing  squad.  She  returns  just  in  time.  The 
governor  and  his  henchmen  are  brought  to 
justice. 


"I  Remember" 

(Short   Films— Pastoral— Two  Reels) 

As  this  picture  unfolds  upon  the  screen, 
there  will  be  many  who  will  recall  the  beau- 
tiful little  poem  by  Thomas  Hood  upon 
which  it  is  based.  It  pictures  a  simple  little 
narrative  of  a  Sunday  in  the  life  of  a  happy- 
go-lucky  care-free  country  boy.  This  little 
lad  is  shown  digging  bait  to  go  fishing  ac- 
companied by  his  faithful  little  dog.  The 
boy's  dream  of  coming  pleasure  is  rudely 
shattered  when  his  mother  makes  him  "dress 
up"  for  church,  but  he  sneaks  away  and 
has  a  few  stolen  pleasures  at  the  brook 
before  he  reaches  the  church.  Then  there 
follow  scenes  of  other  childish  pleasures,  the 
old  swimming  hole,  the  swing  with  the  lad 
doing  "stunts"  while  his  little  lame  brother 
looks  on  wonderingly.  Mr.  Venturini  who 
made  this  film  has  retained  the  charm  of  the 
delightful  poem  and  succeeded  in  picturing 
the  real  joy  of  living  that  the  little  lad  feels. 
There  is  no  attempt  at  a  story  or  to  inject 
drama,  but  in  its  place  is  realism  and  human 
interest.  There  are  several  excellent  touches 
as  for  instance  where  the  lad  kisses  his  little 
sweetheart  and  throws  his  hat  in  the  air 
and  turns  handsprings  as  he  runs  away,  also 
where  he  gets  sick  in  the  swing.  Altogether, 
it  is  a  delightful  little  film.— C.  S.  S. 


Pathe  Review  No.  33 

(Pathe— Magazine — One  Reel) 

This  consists  of  "The  Feast  of  the  Har- 
vest," an  African  tribe's  Thanksgiving  cele- 
bration; "The  Fortress  of  the  Church," 
Pathecolor  views  of  Avignon,  the  religious 
capital  of  ancient  Gaul,  and  "Spartan 
Sports,"  a  novelty  from  the  new  "process 
camera,"  showing  track  and  field  sports.  AH 
of  these  subjects  are  hugely  interesting,  and 
together  they  form  a  well  balanced  entertain- 
ment.— S.  S. 


"Soap" 

(Pathe— Cartoon— One  Reel) 

Here's  a  lesson  in  cleanliness  from  the  pen 
of  Paul  Terry.  The  farmer  bathes  in  the 
family  tub  while  the  cat  retrieves  the  cake 
of  soap  that  constantly  slips  from  his  fingers. 
Then  the  mice  join  in  the  fun,  skidding 
around  on  cakes  of  soap,  greasing  the  farm- 
er's feet  and  rocking  chair  and  indulging  in 
their  own  water  sports.  It's  very  funny. — 
S.  S. 


August  15,  1925 


MOVING    PICTURE  WORLD 


737 


Harry  D.  Buckley  Tells  How  and  Why 
"Don  Q"  Set  New  Broadway  Precedent 


WITH  the  end  of  the  world  premiere 
showing  in  New  York  of  the  new 
Douglas  Fairbanks  feature,  "Don  Q, 
Son  of  Zorro,"  which  closed  a  most  unusual 
eight  weeks  of  capacity  business  at  the  Globe 
Theatre  on  August  9th,  Harry  D.  Buckley, 
personal  business  representative  for  Mary 
Pickford  and  Douglas  Fairbanks,  and  mem- 
ber of  the  board  of  United  Artists  Corpora- 
tion, was  asked  to  give  his  views  as  to  the 
reasons  for  the  exceptional  summer  business 
done  by  this  production. 

"The  answer  is  brief,  and  may  best  be 
summed  up  this  way,"  said  Mr.  Buckley,  "A 
star  who  now  is  greater  than  he  ever  was  in 
a  picture  that  fits  the  public  taste  exactly 
— a  production  that  hits  the  public  bull's-eye, 
and  unceasing  work  with  the  requirements 
of  the  box-office  constantly  in  mind. 

"In  the  first  place,"  Mr.  Buckley  con- 
tinued, "and  even  before  the  cutting  and 
titling  of  'Don  Q'  had  been  finished,  it  was 
generally  agreed  that  this  latest  Fairbanks 
production  would  prove  a  big  success.  The 
first  problem  to  be  solved  was  when  to  re- 
lease the  film  for  the  world  premiere  showing. 
To  go  into  a  Broadway  house  in  September 
seemed  the  easiest  way.  No  doubt  then  of 
tremendous  crowds  and  an  indefinite  run. 

"But  the  interests  of  exhibitors  all  over 
the  country  had  to  be  given  proper  consider- 
ation, as  well  as  the  success  of  the  world 
premiere.  These  exhibitors  would  want  the 
picture  for  early  fall  showings.  The  question 
then  resolved  itself  into  one  of  a  summer 
opening  on  Broadway. 

"Such  a  situation  is  not  pleasant  to  con- 
template— when  one  visualizes  crowds  going 
to  the  beaches,  to  the  country  on  week-ends 
and  vacations ;  a  general  exodus  from  the 
big  city. 

"Mr.  Fairbanks  wanted  a  summer  open- 
ing. 'Why  not?'  he  asked.  'If  the  picture  can 
stand  up  at  all  it  should  be  able  to  do  its 
bit  on  Broadway  in  summer  as  well  as  in 
winter.  People  certainly  need  fun  and  re- 
laxation, more  in  summer  than  in  the  cool 


HARRY  D.  BUCKLEY 


weather.  Let's  get  a  cool,  comfortable  thea- 
tre and  go  ahead.' 

"So  we  made  our  arrangements.  A  deal 
was  closed  with  the  Globe  Theatre  for  a  run 
of  eight  weeks.  This  seemed  like  the  best 
possible  proposition,  for  the  Globe  has  a 
removable  roof  and  a  splendid  cooling  sys- 
tem. Our  opening  date  was  set  for  June  15. 

"We  knew  we  had  good  music,  because 
Mortimer  Wilson,  a  composer  of  note,  had 
written  the  score  on  the  lot  while  the  picture 
was  being  made,  and  he  also  was  to  conduct 
an  orchestra  of  svmphonic  musicians. 

"'What  of  the  prologue?'  was  another 
question  that  popped  up.  It  must  have  some- 
thing strong  and  that  would  strike  the  key- 
note of  the  play.  Here  again  Mr.  Fairbanks 
came  to  our  rescue.  An  Australian  stock 
whip  is  used  in  the  picture — used  in  dra- 


matic moments  and  for  big  stunts.  It  was 
something  new  on  the  screen.  Fairbanks  had 
become  an  expert  in  wielding  it  just  for  the 
purposes  of  this  picture.  He  thought  the 
whip  should  form  a  strong  part  of  the  pro- 
logue. Briefly,  he  outlined  the  act  as  it  was 
put  on  at  the  Globe — a  scene  in  Spain,  a 
Spanish  dancer,  a  whip  expert,  singing  and 
dancing  all  welded  into  a  cort  of  operetta. 

"When  we  cam»  to  New  York  our  plans 
were  pretty  well  all  set.  Norris  Wilcox  was 
chosen  as  company  manager,  and  Mark  Lar- 
kin  was  brought  on  to  handle  advertising, 
publicity  and  exploitation. 

Mr.  Buckley  then  went  on  to  explain  how 
general  publicity  on  the  opening  was  started 
one  month  in  advance ;  billboards  put  up 
seven  days  in  advance,  and  newspaper  ad- 
vertising started  on  the  Wednesday  before 
the  opening  date,  Monday,  June  IS. 

"The  first  night,  of  course,  was  a  tre- 
mendous success  and  the  attendance  held  up 
right  along.  We  knew  we  had  one  of  the 
biggest  successes  ever  achieved  by  a  great 
star;  but  we  also  knew  that  we  had  to  keep 
the  public  forming  lines  at  the  box-office.  We 
stood  constantly  to  keep  the  human  tidal 
wave  moving. 

"What  amazed  us  most  was  that  the 
crowds  kept  right  on  coming,  even  in  the 
hottest  weather.  There  was  one  spell  when 
the  heat  records  for  New  York  for  years 
We  did  a  capacity  business  all  through  that 
were  broken.  TVi!«  lasted  some  ten  days, 
period.  In  fact,  it  seemed  as  if  the  crowds 
came  into  the  theatre  to  laugh  and  forget 
the  heat.* 

"This  was  an  astounding  situation.  It  over- 
turned Broadway  traditions  to  the  effect  that 
folks  cannot  be  driven  into  a  picture  house 
on  the  Great  White  Way  during  hot  weather. 

"Later  on,  and  any  time  there  were  signs 
of  any  let-up  in  any  way  in  business,  high 
pressure  methods  were  applied.  We  ar- 
ranged a  Spanish  Night,  when  standing  room 
was  sold,  and  there  was  a  big  pick-up  in 
the  attendance  for  days  afterward." 


When  Douglas  Fairbanks  in  "Don  Q"  finished  a  record-breaking  run  of  eight  weeks  at  the  Globe  Theatre  all  of  those  who  had  any- 
thing to  do  with  the  New  York  engagement  gathered  on  the  stage  (center)  and  there  was  a  "farewell  party."  Most  of  this  force 
went  to  Boston,  where  "Don  Q"  opens  at  the  Colonial  Theatre  on  August  17th,  for  a  limited  engagement  of  one  month.  At  left  and 
right  are  pictures  of  the  street  turnout  for  "Don  Q,"  with  W  .  P.  O'Grote,  ex-cowboy  and  one  of  the  Roosevelt  Rough  Riders,  up. 
CGrote  rode  the  white  horse  up  and  down  Broadway  and  through  other  sections  of  the  city,  creating  much  comment.    These  pictures 

show  the  rider  and  his  horse  in  front  of  the  Globe. 


738 


MOVING    PICTURE    WORLD  August  15,  1925 


Associated  Exhibitors  (guarantees  I 
Next  Season's  Product,  Says  Woody 


iy  NNUAL  statements  are  usually  writ- 
/A  ten  in  superlatives.  Mine  is  written 
A.  in  negatives." 

So  begins  an  official  communication  issued 
this  week  by  John  S.  Woody,  president  of 
Associated  Exhibitors. 

"We  are  making  a  guarantee  of  next  sea- 
son's product  and  it  has  been  interpreted  in 
some  quarters  as  applying  unreservedly  to 
any  and  all  conditions.  This,  of  course,  is 
wrong.  We're  trying  to  make  the  guarantee 
mean  something,  which  it  could  not  possibly 
do  if  it  was  without  limitation  of  any  sort. 

"What  is  desired  is  to  give  the  exhibitor 
who  buys  without  screening  definite  assur- 
ance against  being  oversold  and  to  provide 
him  with  specific  means  of  obtaining  redress. 
If  the  buyer  is  too  sanguine  about  values,  if 
the  product  is  misrepresented,  or  if  for  any 
other  reason  the  pictures  do  not  measure  up 
to  the  box  office  standards  which  are  estab- 
lished by  competing  product,  he  can  apply 
for  an  adjustment.  And  if  he  doesn't  get  it 
promptly  he  can  take  us  before  his  local  Film 
Board  of  Trade  and  bring  us  to  time. 

Will  Not  Find  Redress  Necessary 

"Many  persons  told  me  during  the  Milwau- 
kee Convention  that  they  did  not  understand 
how  we  could  afford  to  make  any  sort  of 
guarantee  of  results  from  motion  pictures. 
A  few  persons  have  even  asked  where  the 
joker  is.  There  seem  to  be  so  many  tricks 
practised  that  such  a  simple  thing  as  a  guar- 
antee doesn't  always  get  credit  for  being 
even  an  evidence  of  good  faith. 

"The  peculiar  thing  about  our  warranty  is 
that  in  order  for  it  to  serve  us  advantageous- 
ly we  must  release  pictures  of  such  high 
average-  quality  that  a  guarantee  is  unneces- 
sary. In  other  words,  what  leads  us  to  say 
to  exhibitors  that  they  can  obtain  adjust- 
ments, if  adjustments  are  justified,  is  our  con- 


fidence that  nobody  who  runs  our  pictures 
will  ever  find  it  necessary  to  apply  for  re- 
dress. Frankly,  we  don't  expect  the  guar- 
antee to  cost  us  one  cent. 

"But  don't  forget  that  if  we  should  unfor- 
tunately find  it  necessary  to  make  price  con- 
cessions after  pictures  were  played,  we  would 
be  doing  nothing  more  than  is  done  by  mer- 
chants, distributors  and  manufacturers  in 
other  lines  of  business.  If  we  can't  deliver 
product  which  will  stand  the  market  test  we 
have  no  reason  to  expect  success.  And  if  we 
sell  Class  C  pictures  for  Class  A  rentals,  the 
exhibitor  is  entitled  to  redress. 

Guarantee   is    Not  Revolutionary 

"It  should  not  be  assumed,  however,  that 
our  guarantee  is  sweeping,  revolutionary  or 
all-inclusive.  We  are  not  proposing  to  do 
anything  which  we  do  not  believe  it  is  good 
business  to  do.  We  are  not  only  willing  but 
anxious  to  have  our  productions  compared 
with  other  pictures,  yet  we  are  not  in  posi- 
tion to  say  that  rentals,  days  of  the  week, 
and  other  important  factors  in  determining 
box  office  results  need  not  be  taken  fully  into 
consideration  in  determining  whether  value 
has  been  given.  We  don't  make  absurd 
statements,  but  we  do  insist  that  our  pictures 
will  show  equally  as  well  as,  or  better  than, 
any  other  one  brand  of  product  which  is 
played  on  similar  days  of  the  week  and  dur- 
ing the  same  months.  We  welcome  that  sort 
of  competition,  whatever  its  source. 

"I  don't  want  anyone  to  be  misled  by  hasty 
reading  of  our  guarantee  or  by  inadequate 
consideration  of  its  terms.  I  am  trying  to 
build  good  will — to  pave  the  way  for  long 
continued,  happy  business  relationships,  and 
that  can't  be  done  by  seeming  to  promise 
something  and  then  walking  out  later  through 
a  loophole  or  technicality.  That's  exactly 
why  I'm  laying  especial  stress  on  the  nega- 


tive side  of  this  proposition  instead  of  coming 
out  in  blazing  language  with  a  lot  of  verbiage 
and  persiflage. 

"And  the  point  I  want  to  emphasize  above 
all  others  is  that  Associated  Exhibitors  does 
not  guarantee  individual  pictures.  I've  seen 
all  of  our  first  ten  releases  for  the  1925-1926 
season  and  personally  I  consider  them  good, 
trustworthy  pictures.  But  I'm  not  guaran- 
teeing what  the  box-office  results  would  be 
from  playing  them  individually  in  theatres  of 
different  classes  and  clientele  throughout  the 
country.  As  a  matter  of  fact  I  don't  think 
all  of  the  so-called  blood-and-thunder  houses 
would  likely  find  them  highly  profitable  be- 
cause they  have  been  made  with  first-run 
patronage  in  mind. 

Every  Production  an  Experiment 

"If  there  were  any  individual  in  the  world 
who  could  say  with  definiteness,  in  advance, 
that  a  certain  story,  made  in  a  certain  way, 
under  certain  direction  and  with  a  designated 
cast  would  be  generally  successful  at  the  box 
office,  then  the  issuing  of  guarantees  would 
be  simple.  But  the  known  fact  of  the  mat- 
ter is  that  every  production  is  to  a  certain 
extent  an  experiment.  There  are  many  pic- 
tures made  every  year  which  the  producers 
and  directors  confidently  and  honestly  expect 
to  bring  large  revenue,  but  which  really  are 
not  as  profitable  to  exhibitors,  distributors 
or  producers  as  productions  which  are  much 
less  pretentious.  Hence,  so  far  as  relation- 
ships of  the  exhibitor  and  the  distributor  are 
concerned,  the  only  fair  method  is  to  figure 
results  on  a  basis  of  averages. 

Previewing    Removes  Guarantee 

"I  think  it  also  should  be  clear  that  a 
theatre  which  insists  upon  previewing  be- 
fore buying  does  not  need,  and  is  not  en- 
titled to,  a  guarantee.  It  has  happened  in 
my  personal  dealings  that  an  exhibitor  and 
I  have  differed  in  opinion  about  the  value 
of  a  picture.  He  may  concede  it  is  a  pretty 
good  production,  but  may  have  doubts  about 
whether  it  will  appeal  to  his  special  patron- 
age. Knowing  what  the  picture  is  doing  na- 
tionally, and  feeling  that  the  exhibitor  is 
mistaken  in  his  contention,  I  have  not  infre- 
quently given  individual  picture  guarantees. 
But  cases  of  this  sort  are  very  different. 
Guarantees  such  as  these  are  given  to  effect 
sales  in  the  face  of  honest  belief  that  the 
pictures  ought  not  to  be  used.  I  certainly 
would  not  give  a  guarantee  to  an  exhibitor 
who  had  seen  a  picture  and  bargained  for 
it  on  a  basis  of  what  he  considered  jt  to  be 
worth.  Nor  do  I  imagine  for  a  moment  that 
any  reasonable  buyer  would  expect  such  a 
concession. 

"Our  guarantee  is  a  very  plain  and  definite 
statement.  It  has  been  published  in  a  book- 
let, printed  in  advertising  and  in  the  trade 
press  and  should  be  carefully  read  in  order 
that  there  may  be  no  misunderstanding  of 
its  terms.  The  important  thing  to  remember, 
regardless  of  what  contrary  impression  may 
prevail,  is  that  it  is  given  only  to  exhibitors 
who  purchase  a  minimum  of  twenty-four 
pictures  without  previewing." 


EXECUTIVES  OF  ASSOCIATED  EXHIBITORS,  INC. 
John  S.  Woody,  president,  and  Jay  A.  Gove,  general  sales  manager. 


August  15,  1925 


MOVING   PICTURE  WORLD 


739 


Strong  (guarantee  Is  Feature  of 

Associated' s  New  Selling  Policy 


A GUARANTEE  that  its  productions 
will  compare  favorably  in  box  office 
returns  with'  other  brands  of  pic- 
tures used  by  the  same  theatre  is  the  fea- 
ture of  Associated  Exhibitors'  1925-1926 
selling  policy. 

This  guarantee,  which  is  given  to  all  pur- 
chasers of  a  minimum  of  twenty-four  pro- 
ductions, specifies  that  the  buyer  will  be 
entitled  to  an  adjustment  of  rentals  if  the 
box  office  returns  from  any  group  of  eight 
or  more  Associated  Exhibitors'  pictures  are 
not  as  large  as  the  returns  from  any  other 
brand  of  productions  used  in  the  theatre 
during  the  same  months  and  on  the  same 
days  of  the  week. 

It  is  especially  provided  in  the  guarantee, 
a  copy  of  which  appears  on  this  page,  that 
it  may  be  used  by  the  exhibitor  in  Film 
Boards  of  Trade  actions  and  will  be  bind- 
ing against  the  distributor. 

Associated  Exhibitors'  sales  policy,  accord- 
ing to  an  official  statement,  has  been  de- 
signed to  provide  for  buying  either  with 
or  without  previewing  and  in  individual  units, 
small  blocks  or  large  groups. 

The  exhibitor  who  desires  to  preview  can 
see  at  least  eight  pictures  at  a  time,  all  sev- 
eral weeks  prior  to  release  date,  and  may 
use  this  product  over  a  four-month  period. 

The  exhibitor  who  does  not  care  to  pre- 
view may  purchase  the  entire  season's  out- 
put, and  because  of  the  fact  that  he  buys 
upon  the  distributor's  representation  of 
quality,  in  advance  of  box  office  testing  of 
values,  he  will  be  covered  by  the  distribu- 
tor's guarantee. 

It  is  stipulated  that  the  guarantee  is  not 
given  if  pictures  are  previewed  or  if  less  than 
twenty-four  are  purchased.  The  explana- 
tion for  this  is  that  the  buyer  who  looks 
at  the  pictures  before  purchasing  is  bank- 
ing on  his  own  judgment  and  should  know 
what  he  is  doing.  The  reason  given  for  not 
applying  the  guarantee  to  sales  of  fewer 
than  twenty-four  pictures  is  that  the  guar- 
antee is  not  intended  to  cover  individual  re- 
leases, but  is  based  upon  averages — upon 
general  expectations  from  a  season's  pro- 
duct. 

To  make  honest  guarantees  possible,  it  was 
necessary  to  provide  more  than  ordinary 
production  safeguards.  And  these  were 
established,  it  is  asserted,  through  the  co- 
operation of  producers  and  the  distributor. 
The  production  contracts  are  said  all  to 
make  definite  provisions  for  meeting  market 
requirements. 

There  has  been  frank  discussion,  from 
production,  distribution  and  exhibition  angles, 
of  every  detail  of  manufacture.  The  story 
has  first  been  selected.  Then  a  continuity 
has  been  worked  out.  Following  that,  costs 
have  been  budgeted,  sets  have  been  designed 
and  directors  and  casts  have  been  selected. 
Every  step  has  been  separately  discussed 
and  mutually  agreed  upon,  and  all  pre- 
liminary details  have  been  fully  arranged 
prior  to  production  being  started. 

It  is  the  belief,  both  of  Associated  Ex- 
hibitors and  of  the  producers  whom  it  rep- 
resents, that  every  reasonable  precaution 
has  been  taken  to  insure  high  grade  pro- 
ductions of  uniform  quality.  But  it  is  con- 


ceded by  the  distributor  that  even  the  most 
extraordinary  safeguards  will  not  prevent 
errors  and  that  the  greatest  care  which  it 
is  possible  to  exercise  will  not  invariably 
produce  big  box  office  successes.  Hence,  the 
arrangement  for  advance  deliveries  which 
make  previewing  possible.  Hence,  also,  the 
decision  to  give  a  guarantee  and  thereby 
force  the  pictures  to  measure  up  to  reason- 
able requirements  or  pay  the  penalty  in  rev- 
enue losses. 

The  first  eight  pictures,  and  part  of  the 
second  group,  have  already  been  delivered 
and  all  of  the  first  eight  have  been  shipped 
to  the  exchanges.  They  have  been  passed 
upon,  in  completed  form,  by  a  reviewing 
committee  comprising  fifteen  persons  and 
have  been  accepted  unanimously.  Some  of 
them  have  had  as  many  as  four  or  five  thea- 
tre previews  before  audiences  and  it  is 
declared  that  in  all  instances,  they  have 
been  well  received. 

Of  the  second  group  of  pictures  there 
probably  will  be  ten.  All  of  these  are  either 
completed  or  nearly  so.  They  are  to  be  avail- 
able for  screening  in  September  or  October 
and  will  be  scheduled  for  release  during 
December,  January,  February  and  March. 

The  third  group  is  contracted  and  has 
reached  the  stage  where  final  discussion  of 
production  plans  are  being  conducted.  Stories 
have  been  selected,  casts  and  directors  en- 
gaged and  other  preliminary  details  com- 
pleted. This  group  will  be  screened  in  De- 
cember or  January  and  will  be  released  dur- 
ing April,  May,  June  and  July  of  next  year. 

Detailed  statements  of  casts  are  required 
from  producers,  this  being  the  basis  upon 
which  valuations  are  fixed.  Auditors,  rep- 
resenting the  distributor  are  in  the  studios 
from  the  moment  production  starts  until  it 
is  completed.  According  to  Associated  Ex- 


hibitors, it  appears  that  the  first  eight  pro- 
ductions have  cost  between  $85O,p00  and 
$900,000,  or  an  average  of  around  $109,000. 
The  least  expensive  one  has  involved  an 
outlay  of  close  to  $60,000  and  the  biggest  one 
about  $200,000.  The  cost  of  selling,  physical 
distributions  and  advertising,  added  to  the 
production  cost,  with  a  percentage  for  profit, 
will  place  the  average  exhibition  value  at 
between  $200,000  and  $300,000. 

Big  Exterior  Setting 
Constructed  in 
Studios 

One  of  the  most  prententious  exterior 
settings  ever  constructed  in  an  Eastern 
studio  is  that  built  at  the  Diamont  Studio  in 
Fort  Lee,  for  an  important  sequence  in  "Lov- 
ers' Island,"  a  new  Associated  Exhibitors, 
picture. 

The  setting,  which  represents  a  mountain 
valley  with  a  lily  pond  and  waterfall,  also 
includes  real  growing  trees.  It  is  estimated 
that  over  one  hundred  wagon  loadb  of  earth 
and  rock  were  carted  to  the  studio  stages, 
where  the  transplanted  trees  grew  just  the 
same  as  though  they  were  out  of  doors.  The 
entire  setting  covered  a  floor  space  of  70  by 
130  feet. 

"All  the  credit  for  this  piece  of  workman- 
ship should  go  to  my  staff  of  studio 
mechanics,"  said  Mr.  Berger.  A  great  part 
of  the  production  of  "Lovers'  Island"  takes 
place  at  the  waterfall  and  my  staff  realizing 
that  there  would  be  many  delays  due  to 
weather,  decided  to  build  the  set  in  the 
studio  and  not  be  dependent  upon  the  un- 
certainty of  sunlight." 


Associated  Exhibitors'  Quarantee 


THIS  is  to  certify  that  Associated  Exhibitors,  Inc.,  in  consideration  of  having 
sold  a  minimum  of  twenty-four  (24)   motion  pictures  for  the  1925-1926  sea- 
son without  the  snme  having  been  previewed,  does  hereby  guarantee  as  fol- 
lows to  the  purchaser, 


(Name  of  Exhibitor) 


(Exhibitor's  Theatre) 


(City  and  State) 

First,  that  Associated  Exhibitors,  Inc.,  will  not  include  in  the  said  twenty-four 
(34)  or  more  productions  sold  as  aforesaid  any  picture  which  it  does  not  believe  is 
of  the  quality  or  box  office  value  to  insure  its  profitable  use  by  the  purchaser,  and 

Secondly,  if  the  box  office  returns  from  any  group  of  eight  or  more  pictures  are 
not  as  great,  in  proportion  to  the  rentals  paid,  as  the  returns  from  any  other  brand 
of  pictures  which  is  played  in  the  same  house,  during  the  same  months  and  on  corre- 
sponding days  of  the  week,  then  said  rentals  shall  be  adjusted,  upon  application  of 
the  purchaser.  Application  for  adjustment  shall  be  made  not  earlier  than  one  day 
nor  later  than  fifteen  days  after  the  playing  of  the  last  picture  in  the  unsatisfac- 
tory group.  The  adjustment  of  rental  shall  be  made  within  thirty  (30)  days  after 
the  filing  of  the  application. 

Thirdly,  it  is  further  agreed  by  Associated  Exhibitors,  Inc.  that  this  guarantee 
shall  be  considered  a  portion  of  the  contract  with  the  aforementioned  purchaser  of 
next  season's  service  and  may  be  used  in  any  proceeding  affecting  the  rental  of 
these  pictures  which  is  started  by  the  purchaser  before  a  Film  Board  of  Trade. 
Attested:  ASSOCIATED  EXHIBITORS,  INC. 

Jay  A.  Gove,  By  John  S.  Woody, 

Secretary.  President. 

Issued  at  Exchange  this  day  of  192.... 

  Mgnaser. 


740 


MOVING    PICTURE  WORLD 


August  15,  1925 


Twenty-four  Features  and  Four  Big 

Specials  Are  Listed  by  Associated 


ASSOCIATED  EXHIBITORS  has  as- 
sembled for  the  1925-1926  season  a 
strong  array  of  productions,  in  which 
story  values,  prominent  cast  names,  and 
abundance  of  showmanship  angles  combine 
to  assure  box  office  success.  In  all  there 
will  be  a  minimum  of  twenty-four  features 
and  four  big  specials.  These  will  be  re- 
leased at  the  rate  of  two  each  month,  in 
groups  of  not  less  than  eight  each.  Production 
work  on  the  Associated  Exhibitors  program 
of  releases  for  the  new  season  has  been 
going  forward  steadily  during  the  past  sev- 
eral months  with  the  result  that  the  com- 
pany is  able  to  advise  the  exhibitors  of  the 
country  that  its  productions  will  be  avail- 
able for  screening  several  weeks  in  advance 
■of  release  dates. 

Heading  the  Associated  Exhibitors'  first 
group  of  eight  is  "Never  Weaken,"  starring 
Harold  Lloyd,  which  will  be  released  the 
first  part  of  August.  "Never  Weaken"  is  one 
of  the  "Popular  Demand  Series"  of  Harold 
Lloyd  successes.  This  three-reel  comedy  was 
directed  by  Hal  Roach  and  Fred  Newmeyer 
and  presents  Mildred  Davis,  the  present  Mrs. 
Harold  Lloyd,  in  the  leading  feminine  role 


with  Roy  Brooks,  Mark  Jones  and  Charles 
Stevenson  in  the  supporting  cast. 

Also  scheduled  for  August  release  is  "Man- 
hattan Madness"  with  Jack  Dempsey, 
World's  Heavyweight  Champion,  and  his 
wife  Estelle  Taylor  in  the  co-starring  roles. 
This  story  was  done  by  Douglas  Fairbanks 
in  the  early  days  of  his  starring  career  and 
proved  a  great  box-office  success.  It  was 
considered  an  even  more  ideal  vehicle  for 
Dempsey,  and  the  results  achieved  are  said 
to  bear  out  this  prediction  in  every  respect. 

The  story,  which  was  written  by  Charles 
T.  and  Frank  Dazey,  deals  humorously  with 
the  experiences  of  a  cowboy  who  comes  to 
New  York  and  is  given  some  unexpected 
thrills  through  the  connivr<nce  of  some 
Eastern  friends.  Dempsey  is  given  plenty 
of  opportunity  to  register  in  the  sort  of  work 
that  the  fans  would  like  to  see  the  ring 
champion  engage  in,  including  a  fistic  en- 
counter and  rough-and-tumble  match  with 
Bull  Montana  which  is  a  veritable  whirl- 
wind of  action.  There  is  a  strong  thread  of 
romantic  interest  running  throughout  the 
story  in  which  Estelle  Taylor  appears  as  the 
heroine  opposite  her  world-famous  husband. 


George  Seigman,  Frank  Campeau,  Nelson 
McDowell,  Bill  Franey,  Dean  Markham, 
Theodore  Lorch,  Tom  Wilson,  Glenn  Cav- 
ender,  Jane  Starr,  Robert  Graves,  Christian 
Frank  and  Harry  Tenbrook  are  also  cast 
in  this  special  production. 

"Camille  of  the  Barbary  Coast"  will  ap- 
pear on  the  Associated  Exhibitors  program 
for  August  as  a  Hugh  Dierker  production 
with  Mae  Busch  and  Owen  Moore  heading 
the  cast.  This  feature  picture  is  adapted 
from  Forrest  Halsey's  published  story  of 
underworld  life  in  the  old  Barbary  Coast  sec- 
tion of  San  Francisco.  Besides  the  featured 
players  the  cast  comprises  Burr  Mcintosh, 
Fritzi  Brunette,  Harry  T.  Morey,  Dorothy 
King  and  Tammany  Young. 

Monty  Banks,  star  of  Associated  Exhibi- 
tors' box-office  success,  "Racing  Luck," 
makes  his  debut  on  the  1925-1926  program 
of  releases  in  "Keep  Smiling,"  described  as 
a  comedy  thriller.  This  is  a  motor-boat 
story  by  Monty  Banks,  Herman  Raymaker 
and  Clyde  Bruckman.  The  feature  comedy 
was  produced  at  the  Cecil  B.  de  Mille  Studios 

(Continued  on  page  744) 


SCENES   FROM  EIGHT  ASSOCIATED    EXHIBITORS'  PRODUCTIONS 
Top  row:  Mae  Busch  and  Owen  Moore  in  a  scene  from  "Camille  of  the  Barbary  Coast,"  Harold  Lloyd  in  "Never  Weaken,"  Jack  Demp- 
sey and  Estelle  Taylor  in  "Manhattan  Madness."     Middle  row:   Hope  Hampton  in  "Fifty -Fifty,"  Monty  Banks  and  Anne  Cornwall  in  "Keep 
Smiling,"  Alice  Joyce  in  "Headlines."    Bottom  row:   Eileen  Percy  and  Tom  Moore  in  "Under  the  Rouge"  and  Glenn  Hunter  and  Edna 

Murphy  in  "His  Buddy's  Wfie." 


August  15,  1925 


MOVING    PICTURE  WORLD 


743 


Many  Prominent  Directors  Working  on 

Associated' s  Pictures  for  Next  Season 


REPRESENTATIVE   group   of  the 
well-known    directors    are  identified 
with  the  production  program  of  Asso- 
ciated Exhibitors  for  the  coming  season. 

Among  those  who  will  be  responsible  for 
the  direction  of  pictures  under  the  Asso- 
ciated Exhibitors'  banner  are  Hal  Roach,  E. 
H.  Griffith,  Tom  Terriss,  S.  E.  V.  Taylor, 
Stuart  Paton,  Arthur  F.  Beck,  Wallace  Wors- 
ley,  John  McDermott,  Fred  Newmeyer,  Henri 
Diamant  Berger,  Hugh  Dierker,  Nat  Ross, 
Louis  H.  Moomaw,  Albert  Austin  and  Gil- 
bert W.  Pratt. 

Hal  Roach  and  Fred  Newmeyer  are  re- 
sponsible for  the  direction  of  the  Harold 
Lloyd  comedies  in  the  Associated  Exhibitors' 
"Popular  Demand"  Series,  including  the 
tried  and  proved  laugh-makers  "Never 
Weaken,"  "I  Do"  and  "Among  Those  Pres- 
ent." Roach  is  too  well  known  to  need  men- 
tion of  his  directorial  achievements,  and  New- 
meyer has  been  associated  with  him  in  many 
of  them. 

E.  H.  Griffith  directed  "Headlines"  by 
Dorian  Neve,  which  is  in  the  first  Associated 
Exhibitors'  group  and  will  probably  make 
several  other  productions.  Griffith  began  his 
directing  career  with  Vitagraph  and  has  made 
features  for  all  the  big  releasing  companies. 

Tom  Terriss  who  made  "His  Buddy's 
Wife"  a  T.  Howard  Kelly  story,  in  the  first 
group,  is  a  former  English  actor-manager 
who  has  achieved  distinction  in  the  Ameri- 
can directorial  field,  beginning  this  work  with 
World  Film.  Recently,  he  was  signed  by 
Famous  Players-Lasky  to  head  their  new 
Players  School. 

S.  E.  V.  Taylor  produced  "The  Miracle  of 
Life"  of  the  second  group,  from  a  published 
story  of  Olga  Printzlow.  Taylor  is  a  veteran 
director  who  started  with  the  original 
Biograph,  and  has  made  pictures  with  D.  W. 
Griffith,  Metro  and  many  others.  His  pic- 
tures made  for  Universal  with  Marion  Leon- 
ard as  the  star  were  some  of  the  best  of 
the  early-day  productions. 

Stuart  Paton  is  now  making  "The  Lady 
From  Hell,"  a  Western  drama  for  Associated 
Exhibitors.  Paton  began  his  screen  career 
as  a  scenario  editor  for  Universal,  advanced 
to  assistant  directorship  for  that  company 
and  soon  became  a  full-fledged  director.  He 
has  made  innumerable  features  including 
"Bavu,"  "Man  to  Man,"  and  "Scarlet  Car." 

Wallace  Worslcv,  director  of  "Two  Gates" 


a  melodrama  by  Henry  Chapman  Ford,  has 
produced  a  long  list  of  features. 

The  producer  Arthur  F.  Beck,  also  made 
the  recent  Associated  Exhibitors'  feature, 
"Barriers  Burned  Away." 

John  McDermott  guided  Jack  Dempsey  in 
"Manhattan  Madness"  in  the  first  group. 
This  director  started  his  screen  work  as  an 
actor  with  Universal,  for  whom  he  later 
directed  thirty  pictures.  He  has  produced 
many  features,  among  them  "The  Spider  and 
the  Rose,"  "Patsy"  and  "Dinty." 

Henri  Diamont  Berger  directed  "Fifty- 
Fifty"  of  the  first  group  and  "Lovers'  Island" 
of  the  second  group — the  former  from  Allan 
Dwan's  story  and  the  latter  from  the  pen 
of  T.  Howard  Kelly.  Berger  is  a  Parisian 
artist  and  director  who  has  decided  to  con- 
tinue picture  making  in  the  United  States, 
having  leased  the  former  Paragon  Studio  for 
this  purpose. 

Hugh  Dierker  made  "Camille  of  the  Bar- 
bary  Coast,"  an  underworld  drama  of  the 
old  Barbary  Coast  based  upon  a  published 
story  by  Forrest  Halsey.  This  is  among 
the  first  group. 

Nat  Ross  is  working  upon  "Two  Can 
Play,"  a  romantic  adventure  story  published 
in  the  Saturday  Evening  Post,  which  is  sche- 
duled for  the  second  group.  Ross  has  been 
directing  for  over  eight  years,  among  his 
pictures  being  "The  Ghost  Patrol,"  "The 
Galloping  Kind,"  and  "Never  Let  Go." 

Louis  H.  Moomaw  made  "Under  the 
Rouge,"  an  underworld  drama  to  be  released 
in  the  first  group.  He  will  be  particularly 
remembered  for  his  production  of  "The 
Chechahcos,"  the  first  and  only  feature  pro- 
duced entirely  in  Alaska.  Moomaw  has  had 
extensive  experience  in  filming,  starting  with 
one-reel  comedies.  He  was  two  years  with 
Burton  Holmes.  His  features  include  "The 
Golden  Trail"  and  "The  Deceiver." 

Albert  Austin  and  Gilbert  Pratt  co-directed 
"Keep  Smiling,"  in  which  Howard  Estabrook 
stars  Monty  Banks.  Austin  was  associated 
for  some  time  with  Charles  Chaplin  and  ap- 
peared prominently  in  "A  Dog's  Life"  and 
"Shoulder  Arms."  He  has  directed  comedies. 
Pratt  began  his  screen  work  in  the  Kalem 
ranks  and  on  becoming  a  director  made  a 
name  for  himself  in  the  direction  of  com- 
edies, including  the  "Hall  Room  Boys,"  Lloyd 
Hamilton  and  Monty  Banks  short  fun-films. 
With  these  two  experienced  makers  of  com- 
edies in  the  role  of  co-directors,  "Keep  Smil- 


ing" is  sure  to  be  well-taken  care  of  from 
the  angle  of  laugh-provoking  gags  and  ac- 
tion. 

As  Associated  Exhibitors  plans  to  re- 
lease ;.everal  Specials  during  the  coming 
season,  it  is  expected  that  a  number  of  other 
prominent  screen  directors  will  be  added  to 
their  roster  of  producers  in  the  near  future. 


Mcintosh  Qives  Fine 
Portrayal  in  His 
Newest  Film 

Burr  Mcintosh,  veteran  of  the  stage  and 
screen,  offers  one  of  the  outstanding  act- 
ing performances  of  his  long  career  in  the 
role  of  Henry  Norton,  a  wealthy  banker,  in 
"Camille  of  the  Barbary  Coast,"  a  new  Asso- 
ciated Exhibitors'  production. 

In  every  scene  in  which  he  appears,  Mc- 
intosh commands  attention  by  his  restraint 
in  acting  a  character  part  which  might  easily 
have  been  overplayed. 

Character  parts  are  this  player's  forte  and 
his  screen  portrayals  were  preceded  by  a  list 
of  sterling  stage  characterizations. 


In  Prominent  Role 

Malcolm  McGregor,  one  of  the  most  popu- 
lar young  screen  stars,  is  prominently  cast  in 
"Headlines"  a  newspaper  romance  produced 
by  St.  Regis  Pictures  Corporation  for  re- 
lease by  Associated  Exhibitors  in  the  first 
group  of  eight  pictures  to  be  released  next 
season. 

McGregor  plays  the  role  of  Lawrence  Em- 
mett,  who  at  the  climax  of  the  film  marries 
Phillis  Dale,  who  is  portrayed  by  Alice  Joyce, 
who  is  starred  in  the  production. 


Betty  Compson  Signed 

Betty  Compson,  one  of  the  most  popular 
stars  of  the  screen  who  has  been  seen  in  a 
long  list  of  Paramount  pictures,  has  been 
signed  to  star  in  LeRoy  Scott's  exciting 
story  "Counsel  for  the  Defence,"  which  will 
be  produced  on  the  West  Coast  for  Asso- 
ciated Exhibitors  under  the  direction  of  Bur- 
ton King. 


DIRECTORS  AND  PRODUCERS  OF  ASSOCIATED   EXHIBITORS*  PICTURES 
From  left  to  right:   Oscar  A.  Price,  Arthur  F.  Beck,  Lewis  H.  Moomaw,    Carlisle   Atkins,   E.    H.   Griffith,    Hugh    Dierker,    Hal  Roach. 


744  MOVING    PICTURE    WORLD  August  15,  1925 

*    ^  1*  "i  '  ■  BB 

ASSOCIATED  EXHIBITORS'  FEATURED  PLAYERS 
Top  row,  from  left  to  right:  Virginia  Lee  Corbin,  Malcolm  McGregor,  Roy  Stewart,  Anne  Cornwall.     Bottom  row,  from  left  to  right: 

Constance  Bennett,  Louise  Glaum,  Mildred  Davis,  Nita  Naldi. 


Associated's  Features 

(Continued  from  page  740) 

at  Culver  City  and  the  F.  B.  O.  Studios  in 
Hollywood  under  the  direction  of  Albert 
Austin  and  Gilbert  W.  Pratt.  Anne  Cornwall 
will  appear  opposite  Monty  Banks,  and  the 
supporting  cast  will  comprise  Robert  Edeson, 
Stanhope  Wheatcroft,  Martha  Franklin,  Syd 
Crossley,  Glen  Cavender,  Ruth  Holly  and 
Mrs.  Tom  Forman.  "Keep  Smiling"  will  be 
released  in  six  reels. 

Hope  Hampton  is  starred  in  "Fifty-Fifty," 
a  colorful  society  drama  with  scenes  laid  in 
both  France  and  America. 

One  of  the  season's  strongest  arrays  of 
screen  talent  has  been  lined  up  for  the  pro- 
duction of  Lewis  H.  Moomaw's  initial  con- 
tribution to  the  Associated  Exhibitors'  1925- 
1926  program.  This  picture,  to  be  released 
under  the  title  of  "Under  the  Rouge,"  is  an 
underworld  drama  but  with  a  distinct  de- 
parture from  the  usual  backgrounds  asso- 
ciated with  this  type  of  production. 

"Headlines"  is  a  dramatic  chapter  from  the 
exciting  experiences  of  a  woman  reporter  on 
a  metropolitan  newspaper. 

"His  Buddy's  Wife"  is  a  story  written  by 
T.  Howard  Kelly,  which  the  Smart  Set  Mag- 
azine published  serially.  It's  romance,  pure 
and  simple,  with  heart  interest  that  will  "get" 
the  most  seasoned  fan — a  story  of  a  man's 
sacrifice  for  a  friend.  Glenn  Hunter  has 
the  featured  role  and  this  exceptionally  tal- 
ented and  favorite  actor  is  supported  by  a 
cast  which  includes  Edna  Murphy,  Douglas 
Gilmore,  Flora  Finch  and  Marcia  Harris. 
The  production  was  directed  by  Tom  Terriss. 

"I  Do,"  is  another  of  the  Harold  Lloyd 
revivals.  It  is  from  an  original  story  by 
Sam  Taylor,  and  directed  by  Hal  Roach  and 
Fred  Newmeyer. 

"Lovers'  Island"  is  another  T.  Howard 
Kelly  story  which  was  published  by  Smart 
Set  Magazine.  It  is  strong  romance,  with 
many  sea  scenes,  and  is  based  upon  an 
uncle's  endeavors  to  keep  his  niece  in  the 
straight  and  narrow  way. 

"Two  Gates"  is  a  crook  melodrama  from  a 
thrilling  story  by  Henry  Chapman  Ford. 
Clara  Bow  heads  the  cast  and  is  supported 
by  Ralph  Lewis,  Forrest  Stanley,  John 
Sanipolis,  William  V.  Mong,  Eddie  Lyons, 
George  Cooper,  Helen  Dunbar  and  Arthur 
Rankin.  Arthur  F.  Beck  produced  the  pic- 
ture and  Wallace  Worsley  directed. 

"Among  Those'  Present"  is  a  three-reel 


Harold  Lloyd  production ;  one  of  the  Popular 
Demand  Series. 

"Two  Can  Play"  is  a  Saturday  Evening 
Post  serial  from  the  pointed  pen  of  Gerald 
Mygatt.  Associated  Exhibitors  officials  feel 
that  here  they  have  a  story  which  was  made 
to  order  for  a  motion  picture.  Clara  Bow 
plays  the  girl  and  Allan  Forrest  the  boy. 
Nat  Ross  is  the  director. 

"Who  Said  So?"  is  another  Monty  Banks 
feature  comedy. 

"The  Miracle  of  Life"  is  a  high-class,  well- 
mounted,  problem  society  drama.  Olga 
Printzlow  wrote  the  story,  which  is  a  guar- 
antee that  it  is  rich  in  interesting  dramatic 
situations.  In  the  cast  are  Mae  Busch,  Percy 
Marmont  and  Nita  Naldi.  The  director  is 
S.  E.  V.  Taylor.  It  is  now  being  cast  for 
January  delivery  and  April  release. 

"The  Pinch  Hitter"  is  a  big  production 
of  a  well  known  and  highly  successful  sub- 
ject. Glenn  Hunter  plays  the  lead.  Oscar 
Price  is  the  producer. 

"The  Lady  From  Hell"  was  made  on  the 
Pacific  Coast  by  Stuart  Paton  and  the  cast 
includes  Blanche  Sweet,  Roy  Stewart,  Frank 
Elliot  and  Ralph  Lewis.  It  is  a  part-West- 
tern  story. 

A  Strongheart  Production,  is  to  be  pro- 
duced by  Howard  Estabrooke  and  Jane  Mur- 
fin  with  a  special  cast  of  well  known  actors. 

"A  Million  Dollar  Doll"  is  from  the  novel 
by  Mrs.  W.  N.  Williamson.  It  is  to  be  made 
on  a  very  large  and  elaborate  scale  com- 
mensurate with  the  $40,000  cost  of  the  story. 
It  is  a  St.  Regis  production  for  Winter  de- 
livery. 

"Hearts  and  Fists"  is  a  most  exceptional 
Northwoods  drama  with  thrills  enough  for  a 
serial.  It  is  based  upon  a  novel  by  Clar- 
ence Buddington  Kelland  and  was  first  pub- 
lished serially  in  the  American  Magazine. 

"The  Clod  Hopper"  stars  Glenn  Hunter  and 
exhibitors  can  well  imagine  what  he  will 
do  to  a  role  of  this  sort. 

"Blue  Beard"  is  from  the  novel  by  Owen 
Johnson  and  is  to  be  made  by  St.  Regis  im- 
mediately following  "A  Million  Dollar  Doll." 

"Shine  Inside"  is  another  laugh  riot  in 
which  Monty  Banks  will  have  the  support 
of  a  big  cast  of  fun  makers  and  stunt  artists. 

"A  Woman  Scorned"  was  made  in  Eng- 
land with  an  American  cast  and  under  an 
American  director.  Cosmopolitan  Produc- 
tions, Ltd.,  is  the  producer. 

"Her  Husband's  Wife"  is  a  society  drama 
fo~  delivery  early  in  the  Spring  of  1926. 


Big  List  of  Stars 

(Continued  from  page  741) 

Stanhope  Wheatcroft,  Mrs.  Tom  Forman, 
Glenn  Cavender,  Syd  Crossley,  Ruth  Holly 
and  Martha  Franklin. 

Tom  Moore  appears  to  advantage  as  a 
star  in  "Under  the  Rouge."  Eileen  Percy 
appears  opposite  him  and  the  cast  also  has 
Mary  Alden,  Claire  de  Lorez,  Chester  Conk- 
lin,  Bruce  Guerin,  Carmelita  Geraghty,  Eddie 
Phillips,  Peggy  Prevost,  James  Mason,  Wil- 
liam V.  Mong,  Tom  Gallery,  Aileen  Manning, 
William  Dills  and  Stanley  Blystone. 

Jack  Dempsey,  world's  heavyweight 
champion,  holds  a  star  role  in  "Manhattan 
Madness"  with  Estelle  Taylor  as  his  lead- 
ing woman.  Dempsey  is  not  new  to  the 
screen  but  appears  as  a  feature  star  for  the 
first  time  in  this  attraction.  The  Dempsey 
cast  is  large:  George  Siegman,  Frank 
Campeau,  Nelon  McDowell,  Jane  Starr,  Bull 
Montana,  Christian  Fank,  Glenn  Cavender, 
Tom  Wilson,  Robert  Graves,  Bill  Franey, 
Dean  Markham,  Harry  Tenbrook  and  Theo- 
dore Lorch. 

Alice  Joyce,  one  of  the  early  favorites  of 
the  cinema  who  is  at  the  height  of  her  popu- 
larity, stars  in  "Headlines,"  a  newspaper 
story,  Miss  Joyce's  screen  successes  date  from 
the  Kalem  days,  and  her  name  is  sure  to 
attract  the  real  movie  fans  to  the  theatre. 
Harry  T.  Morey,  Malcolm  McGregor,  Elliott 
Nugent,  Ruby  Blaine,  Virginia  Lee  Corbin, 
Johnny  Hudgins  and  his  revue  and  Miss 
Nobody  from  Nowhere  are  prominently  cast. 

Clara  Bow,  one  of  the  brightest  of  the 
newer  constellation  of  stars,  will  be  seen  in 
"Two  Can  Play"  and  "Two  Gates."  Miss 
Bow  will  be  remembered  for  her  work  in 
"The  Adventurous  Sex"  for  Associated  Ex- 
hibitors. In  "Two  Can  Play,"  Allan  Forrest 
heads  the  supporting  cast  and  in  "Two 
Gates,"  Ralph  Lewis,  John  Sanipolis,  William 
V.  Mong,  Eddie  Lyons,  George  Cooper,  Helen 
Dunbar,  Arthur  Rankin  and  Forrest  Stanley 
are  listed  prominently. 

Blanche  Sweet  and  Roy  Stewart  will  have 
the  leading  roles  in  "The  Lady  From  Hell," 
which  is  based  upon  a  story  entitled,  "The 
Lord  of  Double  B."  They  are  supported  by 
Frank  Elliot,  Ralph  Lewis,  Margaret  Camp- 
bell, Templar  Saxe,  Edgar  Norton,  Hardee 
Kirkland,  Ruth  King  and  Allan  Sears. 

Strongheart,  noted  canine  star  will  be  seen 
in  an  outdoors  picture  full  of  opportunity  for 
him  to  exhibit  his  almost-human  ability  to 
carry  the  action  at  high  speed. 


August  15,  1925 


MURING    PICTURE  WORLD 


749 


Egyptian  Theatre 
Continues  Comedies 

The  third  all-Pathe  comedy  circus  to 
be  staged  by  the  Egyptian  Theatre  in 
San  Francisco  drew  capacity  business 
during  the  week  beginning  July  25, 
convincing  the  theatre  management 
that  these  short  subject  bills  are  what 
the  public  likes  in  the  way  of  screen 
entertainment. 

The  program  included  the  following 
Pathe  short  subjects:  Harry  Langdon 
as  the  "shoot-'em-up-kid"  in  "Horace 
Greeley,  Jr.,"  a  Principal  Pictures  pro- 
duction; "Our  Gang"  in  "Boys  Will  Be 
Joys,"  produced  by  Hal  Roach;  Alice 
Day  in  "Tee  for  Two,"  her  first  two* 
reel  starring  comedy  under  the  Mack 
Sennett  management;  and  "Yes!  Yes! 
Nanette,"  a  Hal  Roach  one-reeler  with 
Jimmie  Finlayson  prominent  in  the 
cast. 

So  positive  was  the  management  that 
the  show  was  full  of  comedy  that  they 
offered  "Your  Money  Back  If  You 
Don't  Laugh"  in  their  advance  billing. 

In  addition  to  the  newspaper  and 
other  regular  advertising,  bright  circus 
heralds  printed  in  brilliant  red  upon 
vivid  yellow  stock  were  distributed 
broadcast  throughout  the  city.  On  the 
bottom  of  the  herald  was  a  coupon  for 
children  which  admitted  them  for  5 
cents  between  the  hours  of  ten  and 
three. 


New  Artclass  Exchange 

Louis  Weiss,  Managing  Director  of  Artclass 
Pictures  Corporation,  announces  that  the  Art- 
class-Renown  Pictures  Exchange  in  Indianapo- 
lis will  be  open  for  business  this  week  at  432- 
434  North  Illinois  street.  This  Artclass  Ex- 
change will  be  under  the  active  direction  of 
Renown  and  will  be  temporarily  controlled 
from  the  Chicago  office.  This  branch  will 
handle  the  three  series  made  by  Buddy  Roose- 
velt, Buffalo  Bill,  Jr.,  and  Wally  Wales,  which 
are  released  under  the  Artclass  trademark,  and 
the  eight  Leo  Maloney  Western  Gems,  which 
are  being  distributed  by  Weiss  Brothers' 
Clarion  Photoplays,  Inc.  Exhibitors  will  be 
enabled  to  deal  directly  with  the  distributor 
and  will  be  enabled  to  get  the  very  best  of 
service  in  prints  and  accessories. 


Finishes  "Winding  Stair" 

John  Griffith  Wray  has  just  completed  "The 
Winding  Stair,"  the  first  picture  under  his  con- 
tract with  Fox.  Edmund  Lowe  portrays  the 
role  of  a  gallant  young  officer  in  the  French 
Foreign  Legion  in  Morocco.  Alma  Rubens 
plays  the  leading  role  opposite  him,  that  of  a 
dancing  girl  in  a  Casablanca  cafe.  Others  in 
the  cast  are  Mahlon  Hamilton,  Chester  Conk- 
lin,  Emily  Fitzroy  and  Warner  Oland.  Julian 
La  Motho  wrote  the  scenario. 


Harriett  Hammond  Signed 

Harriett  Hammond,  recently  hailed  by  Elinor 
Glyn  as  "the  loveliest  blonde  in  pictures,"  has 
been  signed  by  Hunt  Stromberg  under  a  long 
term  contract.  She  will  make  her  debut  as  a 
Stromberg  featured  player  as  Harry  Carey's 
leading  woman  in  "The  Man  From  Red  Gulch," 
a  picturization  of  Bret  Harte's  "The  Idyl  of 
Red  Gulch." 


Ben  Verschleiser  Buys  Site 
For  Theatre  in  Los  Angeles 


CONSIDERABLE  interest  is  attached  to 
the  purchase  of  the  property  at  the 
corner  of  Ninth  and  Hill  Streets,  Los 
Angeles,  Calif.,  by  Ben  Verschleiser.  It  is 
understood  that  more  than  a  million  dollars  is 
involved  in  the  transaction.  There  are  several 
buildings  on  the  property  but  these  will  be 
razed.  In  an  interview,  Sam  Verschleiser,  who 
is  now  in  New  York  made  the  following 
statement : 

"My  father  and  I  have  purchased  the  prop- 
erty in  Los  Angeles  at  Ninth  and  Hill  streets, 
which  is  one  of  the  choice  locations  in  the 
city,  being  in  the  theatre  district  and  one  block 
distant  from  Pantages  Theatre.  It  is  our  in- 
tention to  build  a  modern  motion  picture  theatre 
on  the  site  with  a  capacity  of  three  thousand 
seats.    The  theatre  will  be  used  exclusively  for 


first  run  independent  productions  and  with  us 
in  the  venture  will  be  George  Davis  and  Sam 
Briskin  of  Banner  Productions  and  Henry 
Ginsberg  of  the  Henry  Ginsberg  Distributing 
Corporation. 

"Inasmuch  as  I  am  supervising  production 
of  the  Banner  pictures  the  personal  interests 
of  my  father  and  myself  are  closely  allied 
with  these  gentleman  and  a  tentative  agree- 
ment was  reached  during  the  recent  visit  of 
Mr.  Ginsberg  to  the  coast. 

"The  theatre  will  be  the  last  word  in 
modern  advancement  with  every  convenience 
for  the  patron.  Building  will  commence  as 
soon  as  our  attorney  determines  the  status  of 
leases  held  by  tenants  of  the  property.  1 
expect  to  have  full  information  and  can  give 
a  more  detailed  statement." 


Paramount  Announces 

"The  Song  and  Dance  Man" 


ONE  of  the  biggest  of  George  M. 
Cohan's  stage  successes,  "The  Song 
and  Dance  Man,"  has  been  pur- 
chased as  a  motion  picture  vehicle  for  pro- 
duction by  Herbert  Brenon,  it  was  an- 
nounced by  Jesse  L.  Lasky,  first  vice-presi- 
dent of  Famous  Players-Lasky  Corporation 
in  charge  of  production. 

"The  Song  and  Dance  Man"  is  the  last 
play  in  which  George  M.  Cohan  was  seen 
on  the  stage.  He  wrote  and  produced  the 
play,  and  for  an  entire  season  in  New  York 


City  it  continued  one  of  the  big  hits. 

The  theme  of  "The  Song  and  Dance  Man" 
is  the  sacrifice  that  a  poor  vaudeville  per- 
former makes  for  his  partner  who  has  been 
gassed  in  the  war  and  is  unable  to  "hoof 
it"  any  more;  and  for  a  girl  who  is  trying 
to  "break  in"  on  Broadway.  He  has  tried 
for  years  and  failed,  but  he  helps  the  girl 
realize  her  ambitions.  The  humor,  and  it 
is  typically  George  M.  Cohan,  comes  from 
the  unfaltering  conceit  of  the  "Song  and 
Dance  Man." 


A  modern  sea  nymph,  Cecille  Evans,  meets  a  nomad  of  the  waves,  George  Walsh,  and 
thereby  is  romance  born  in  "Blue  Blood,"  second  of  a  series  of  comedy  dramas  in  which 
Walsh  is  being  starred  by  the  Chadwick  Pictures  Corporation. 


750 


MOVING    PICTURE  WORLD 


August  15,  1925 

> 


Rowland  Says  First  National's  Prospects 
Were  Never  So  Bright  As  They  Are  Today 


"EVER,  in  the  history  of  First  Na- 
tional, have  the  prospects  been  as 
bright  as  they  are  today,"  said  Gen- 
eral Manager  Richard  A.  Rowland,  before 
leaving  for  his  quarterly  visit  to  the  West 
Coast  studios,  Monday  afternoon.  "This  is  not 
an  idle  prediction  but  one  based  on  the  solid 
facts  of  story  value,  star  value  and  all-star 
value.  We  are  far  enough  ahead  of  our  pro- 
duction schedule  to  know  that  the  promises 
which  1  made  a  few  months  ago  will  be  more 
than  fulfilled  in  actual  box-ofhce  results. 

"First  National  has  maintained  and  will  con- 
tinue to  maintain  a  policy  whereby  both  variety 
and  quality  are  assured  in  its  productions.  An 
essential  feature  of  this  policy  is  a  fifty-fifty 
split,  or  approximately  that,  between  picture:, 
made  by  individual  producers  and  those  turned 
out  by  our  own  production  units  on  the  East 
and  West  Coasts.  I  believe  this  to  be  an  ideal 
arrangement  m  that  it  enables  us  to  profit  by 
the  ideas  and  craftsmanship  of  a  large  number 
of  producers  rather  than  depending  upon  the 
abilities  of  a  one-man  organization. 

"Contrary  to  reports  that  have  arisen  from 
time  to  time,  First  National  continues  and  will 
continue  to  welcome  the  best  of  the  product 
made  available  by  outside  sources. 

"In  speaking  of  the  star  value  of  First  Na- 
tional pictures  which  will  be  available  in  coming 
months,  I  point  with  confidence  to  the  drawing 
power  of  such  stars  as  Colleen  -Moore,  Corinne 
Griffith,  Milton  Sills,  Norma  Talmadge,  Con- 
stance Talmadge,  Richard  Barthelmess  and 
Johnny  Hines.  And  also,  during  the  past  few 
months  we  have  built  up  a  strong  organization 
of  contract  players  including  Lewis  Stone, 
Lloyd  Hughes,  Blanche  Sweet,  Anna  Q.  Nilsson, 
Dorothy  Sebastian.  Ben  Lyon,  Doris  Kenyon, 
Mary  Astor,  Dorthy  Mackaill,  Myrtle  Stedman. 


Robert  Frazer,  Charles  Murray,  Victor  McLag- 
len,  Joyce  Compton  and  Hugh  Allen.  With 
such  actors  and  actresses  as  these  as  a  nucleus 
of  our  playing  force,  I  feel  that  exhibitors  need 
not  worry  about  the  appeal  of  the  personnel 
in  our  pictures. 

"In  the  special  classification,  we  have  super- 
productions  of  magnificent  quality  in  "The  Lost 
World,"  "Winds  of  Chance,"  "The  Viennese 
Medley"  and  "Men  of  Steel."  "The  Viennese 
Medley"  is  now  in  production  on  the  coast 
under  the  supervision  of  June  Mathis,  "Winds 
of  Chance"  is  completed  and  ready  for  early 
showing  as  a  special  and  elaborate  preparations 
are  being  made  for  the  filming  of  "Men  of 
Steel,"  taken  from  "L'nited  States  Flavor"  by 
R.  G.  Kirk.  From  any  angle,  they  may  be 
regarded,  these  specials  looke  like  sure-fire 
successes. 

"Our  plans  call  for  the  making  of  about  one 
dozen  pictures  at  our  Eastern  studios  under 
the  supervision  of  Earl  Hudson  and  an  equal 
number  on  the  West  Coast  where  the  studios 
are  under  the  direction  of  John  E.  McCormick, 
recently  appointed  general  manager  of  West 
Coast  production.  Mrs.  Florence  Strauss,  who 
has  been  responsible  for  the  purchase  of  a 
quantity  of  strong  material  for  First  National, 
will  be  at  the  Coast  to  assist  in  the  conferences 
with  Mr.  McCormick  and  June  Mathis.  I  expect 
that  as  a  result  of  these  conferences,  we  will 
be  able  to  announce  the  purchase  of  some  very 
important  new  story  material. 

"At  the  present  time,  our  Eastern  studios  arc 
ready  to  turn  out  two  unusually  fine  pictures 
in  "The  Knockout"  starring  Milton  Sills  and 
"The  Pace  that  Thrills"  featuring  Ben  Lyon 
and  Mary  Astor.  "The  Half-Way  Girl" 
featuring  Doris  Kenyon  and  Lloyd  Hughes, 
just  released,  is  being  received  as  one  of  the 
most  stirring  dramas  seen  in  many  months. 


Robert  T.  Kane  is  all  ready  to  start  shooting 
on  "Invisible  Wounds"  in  which  Blanche  Sweet 
and  Ben  Lyon  will  appear  and  Sam  Rork  is 
well  along  with  his  plans  for  the  first  Leon 
Errol  production  "Clothes  Make  the  Pirate." 
We  are  promised  a  comedy  of  the  highest 
class  from  C.  C.  Burr  in  "The  Live  Wire" 
starring  Johnny  Hines.  Richard  Barthelmess 
is  doing  some  of  the  best  work  of  his  career 
in  his  latest  characterization.  The  picture  is 
now  called  "The  Beautiful  City"  but  a  better 
title  will  be  found. 

"I  believe  that  First  National's  coming  pro- 
duct will  make  every  month  a  Greater  Movie 
Season  for  exhibitors." 


Three  for  Artclass 


Production  Advancing  and  New  Features  Go 
Into  Work 

Advices  from  Lester  F.  Scott,  Jr.,  President 
of  Action  Pictures,  Inc.,  on  the  West  Coast,  to 
Louis  Weiss,  Managing  Director  of  Weiss 
Brothers'  Artclass  Pictures  Corporation,  an- 
nounce the  start  of  work  on  "The  Saddle  Cy- 
clone," third  of  eight  Thunderbolt  Thrillers 
featuring  Buffalo  Bill,  Jr. 

This  week  also  will  see  the  start  of  produc- 
tion on  "Galloping  On,"  the  third  Wally  Wales 
production.  This  last  picture  makes  three  now 
being  produced.  The  third  is  "Action  Galore," 
third  in  the  series  of  eight  five-reel  Rough 
Riding  romances  and  features  Buddy  Roose- 
velt. 

It  is  expected  that  "Action  Galore"  will  be 
completed  next  week,  and  the  fourth  Buddy 
Roosevelt  feature  will  then  be  put  into  produc- 
tion, and  probably  released  under  the  title, 

"Thundering  Through." 


Laura  La  Plante,  Universal-Jewel  star,  is  now  making  her  greatest  hit  in  the  starring  role  of  "The  Teaser,"  recently  shown  at  the  Mark 
Strand,  New  York  City.     "The  Teaser"  is  a  Second  White  List  picture.     This  is  a  photographic  study  illustrating  the  title. 


August  15,  1925 


MOVING    PICTURE  WORLD 


751 


Vice-President  Charles  G.  Dawes  Watches 
James  Cruze,  Directing  "The  Pony  Express  " 


CHEYENNE,  Wyo,  July  24— Vice- 
President  Charles  C.  Dawes  and  his 
party  today  saw  life  in  the  great  open 
spaces,  where  cowboys  wear  five-gallon  hats 
and  motion  pictures  are  made. 

General  Dawes  devoted  the  morning  to 
watching  the  filming  of  "The  Pony  Express," 
James  Cruze's  next  Western  historical  pic- 
ture for  Paramount.  Seated  in  a  chair  beside 
the  cameras,  Dawes  saw  a  number  of  thrilling 
scenes  from  the  pictures  filmed. 

"This  is  the  most  interesting  thing  I  have 
seen  on  my  trip  West,"  Dawes  told  Cruze. 
"As  a  young  man  I  spent  much  time  in 
Western  Nebraska,  when  the  Wild  West  was 
still  wild.  These  sod  houses  you  are  using 
in  your  picture  are  more  familiar  to  me  than 
my  own  home  in  Washington. 

"I  think  you  are  trying  to  do  a  tremendous 
thing  in  making  pictorial  history.  Today 
you  can  still  make  pictures  which  show  the 
picturesque  and  romantic  conquest  of  the 
old  West  in  accurate  form.  Fifty  or  one 
hundred  years  from  now  it  will  be  impos- 
sible to  do  it. 

"I  have  had  more  fun  and  learned  more 
things  about  moving  pictures  today  than 
I  have  any  time  during  my  Western  trip." 

General  Dawes  and  his  party  were  the 
guests  on  the  Cruze  location  of  Senator  and 
i  Mrs.  Francis  E.  Warren  of  Wyoming.  Gen- 
eral Dawes  was  smoking  his  famous  upside 
down  pipe,  while  Cruze  was  rolling  his  own. 

Dawes  was  especially  interested  in  the  In- 
dian features  of  the  ceremony,  as  he  always 
entertains  Indian  delegations  when  they 
come  to  Washington.  Cruze  was  made  an 
Indian  chief  while  he  was  producing  "The 
Covered  Wagon."  He  is  "Chief  Standing 
Bear"  of  the  Arapahoe  Tribe.  Dawes  is  to 
be  made  a  Sioux  chief  during  his  stay  here 
by  the  Frontier  Day  Indians  who  are  to  be 
used  in  "The  Pony  Express." 


Dawes,  a  noted  musical  composer  in  addi- 
tion to  being  Vice-President,  was  especially 
interested  in  the  "Pony  Express"  orchestra, 
which  appears  in  the  picture,  and  which 
played  for  him  a  number  of  old-time  stage 
driver  songs  of  1860,  when  the  story  was 
laid.  They  also  played  some  modern  music, 
and  Dawes  several  times  stopped  the  musi- 
cians and  gave  them  pointers  on  musical 
quirks.  Dawes  also  was  extremely  interested 
in  Ernest  Torrence,  who  plays  an  important 
part  in  the  picture.  Torrence  is  also  a 
musician  and  composer  of  note,  and  the  two 
talked  music  with  great  enthusiasm.  Tor- 
rence presented  Dawes  with  a  five-gallon 
white  beaver  hat  in  commemoration  of  his 
visit. 

Senator  Warren  especially  introduced  to 
Dawes  Johnny  Fox,  the  tobacco-chewing  boy 
of  "The  Covered  Wagon,"  who  takes  the 
part  of  young  Billy  Cody  in  "The  Pony  Ex- 
press." Wallace  Beery,  who  plays  the  part  of 
a  happy-go-lucky  vagabond  in  "The  Pony 
Express,"  also  interested  General  Dawes 
greatly. 

Accompanying  General  Dawes  were  Mrs. 
Dawes,  Mr.  and  Mrs.  A.  E.  Humphreys,  of 
Denver  and  Mr.  and  Mrs.  W.  V.  Hoges,  of 
Denver.  Mr.  Hoges  is  Treasurer  of  the  Re- 
publican National  Committee.  Senator  and 
Mrs.  Warren,  and  John  Fleming  of  the 
Wyoming  State  Tribune  also  were  in  the 
Vice-Presidential  party. 

As  a  special  feature  of  his  visit,  Dawes 
was  allowed  to  direct  a  scene  of  "The  Pony 
Express"  also  to  crank  the  first  camera  on 
one  of  the  most  important  scenes. 

"This  is  an  accurate  story  of  my  own 
county  and  my  own  time,  Charlie,"  Senator 
Warren  told  Dawes.  "I'd  go  all  the  may 
across  the  country  to  see  this  picture.  I  saw 
"The  Covered  Wagon"  in  the  White  House 
with  President  Harding  just  before  he  started 


on  his  Alaska  trip,  and  this  picture  is  just 
as  good  or  better.  I've  been  out  here  al- 
most every  day  seeing  them  take  the  scenes 
and  it  makes  me  feel  like  a  young  man  again 
out  in  the  West. 

"All  right,"  said  Dawes,  "What  do  you 
say  that  we  take  the  film  of  'The  Pony 
Express'  up  to  the  White  House  and  show 
it  to  Cal,  when   it   comes  out." 


Begins  "Lord  Jim" 

Victor  Fleming,  Paramount  producer,  starts 
production  of  Joseph  Conrad's  classic  of  the 
sea,  "Lord  Jim,"  at  the  end  of  this  week  when 
the  entire  cast  will  be  selected. 

Percy  Marmont  will  play  the  title  role  in 
"Lord  Jim,"  which  was  adapted  for  the  screen 
by  John  Russell,  an  authority  on  the  works 
of  Joseph  Conrad.  The  continuity  was  writ- 
ten by  Bernard  McConville. 


"Golden  Princess"  Completed 

"The  Golden  Princess,"  Betty  Bronson's 
Paramount  starring  vehicle,  has  been  complet- 
ed. Clarence  Badger,  who  directed  the  pro- 
duction, filmed  the  final  scenes  at  Newport 
Beach.  The  players  who  are  featured  in  sup- 
port of  Miss  Bronson  are  Neil  Hamilton, 
Rockcliffe  Fellowes,  Phyllis  Haver  and  Joseph 
Dowling.  The  story  was  adapted  for  the  screen 
by  Frances  Agnew. 


Fuller  on  Bray  Staff 

"Ving"  Fuller,  the  well  known  sports  car- 
toonist of  the  New  York  Daily  Graphic  has 
joined  the  staff  of  the  Bray  Studios.  He 
will  act  as  one  of  the  animators  associated 
with  Walter  Lantz  in  the  production  of  the 
new  "Unnatural  History"  Cartoons  and  the 
Dinky  Doodle  series  of  cartoons  which  J.  R. 
Bray  is  making  for  F.  B.  O.  release. 


VICE-PRESIDENT  CHARLES  G.  DAWES  AS  THE  GUEST  OF  DIRECTOR  JAMES  CRUZE 
Preparing  to  "shoot"  a  scene  of  "The  Pony  Express,"  James  Cruze's  next  Western  historical  production  for  Paramount  (left).  The  di- 
rector it  standing,  center,  in  white  shirt.  General  Dawes,  who  was  made  honorary  director  upon  his  visit  to  the  location  near  Cheyenne 
Wyo.,  seated,  smoking  his  famous  upside-down  pipe,  and  United  States  Senator  Francis  E.  Warren,  of  Wyoming,  who  took  the  vice- 
presidential  party  to  the  location  as  his  guest,  is  also  seated.  In  the  picture  to  the  right,  General  Dawes  listens  to  the  "Pony  Express 
Orchestra,"  which  appears  in  the  photoplay.    The  General,  a  composer  and  musician  of  note,  enjoyed  the  "treat,"  and  gave  "the  boys" 

some  valuable  pointers  on  how  the  old  tunes  should  be  played. 


752 


MOVING    PICTURE  WORLD 


August  15,  1925 


Public  and  Critics  Rave 

Over  Cosmopolitan  Picture 


"N 


EVER  THE  TWAIN  SHALL 
MEET,"  the  Cosmopolitan  pro- 
duction for  Metro-Goldwyn-Mayer 
of  the  Peter  B.  Kyne  novel  directed  by 
Maurice  Tourneur,  has  opened  at  the  Capi- 
tol Theatre  in  New  York,  and  has  taken 
both  public  and  critics  by  storm.  Anita 
Stewart  and  Bert  Lytell  are  featured  in  this 
new  screen  success.  Eugene  Mullin  made 
the  screen  adaptation. 

"An  achievement  and  a  downright  joy!" 
exclaims  Mildred  Spain  in  the  New  York 
Daily  News.  "  'Never  the  Twain  Shall 
Meet'  is  an  enthralling,  beauty-filled  drama 
that  will  make  you  go  away  with  that  misty- 
eyed  but  happy  feeling.  The  real  South 
Seas  furnished  the  background  for  the 
greater  part  of  the  tale  and  never  have  you 
seen  such  loveliness.  Papuan  maidens 
dance  a  wedding  dance  that  is  reminiscent 
of  Gilda  Gray  and  real  natives  are  used 
for  atmosphere.  Anita  Stewart  scores  a 
personal  triumph  as  Tamea,  the  half-caste, 
primitive  darling  who  is  the  Queen  of  Riva, 
but  an  outrageous  little  barbarian  in  the 
States.  She  can  act,  that's  all  there  is  to 
it.  She  puts  Tamea  across  with  an  un- 
usual deftness  and  real  feeling." 

"By  far  the  best  of  the  many  South  Sea 
Island  pictures,"  declares  Norman  Lusk  in 
the  New  York  Morning  Telegraph,  "is 
'Never  the  Twain  Shall  Meet.'  Really  en- 
tertaining, with  deft  characterizations,  good 
acting  and  beautiful  settings,  it  should 
please  any  audience  equally  as  it  did  yes- 
terday's large  one.  We  are  for  it  100  per 
cent.  There  is,  first  af  all,  Peter  B.  Kyne's 
story,  with  the  addition  of  sub-titles  written 
by  the  author.  They  are  admirably  chosen, 
without  one  false  note.  The  same  can  be 
said  of  Maurice  Tourneur's  direction.  His 


eye  for  composition  and  lighting  is  unfail- 
ingly true  in  this  picture,  and  he  gives  us 
exquisitely  beautiful  effects  with  direction 
that  that  never  errs.  His  wedding  cere- 
mony in  the  South  Seas  is  quite  the  love- 
liest picture  of  the  kind  that  we  have  ever 
seen,  while  Joseph  Urban's  interiors  are 
done  in  the  artist's  most  brilliant  mood. 
Furthermore,  Anita  Stewart,  once  more 
under  the  guidance  of  a  real  director, 
emerges  vividly  appealing  as  Tamea.  The 
cast  is  uniformly  good." 

"A  South  Sea  story  bearing  a  wealth  of 
beauty  is  at  the  Capitol."  observes  the  New 
York  Evening  World.  "In  this  picture 
Anita  Stewart  probably  does  the  most  com- 
mendable work  of  her  long  and  varied 
career.  She  is  the  most  appealing  sprite 
imaginable  as  the  little  queen  of  her  South 
Sea  Island  who  turns  out  to  be  a  most  out- 
rageous barbarian  when  transplanted  to 
San  Francisco.  She  brings  to  this  role  a 
deeply  moving  undercurrent  of  poignancy — 
a  poignancy  that  is  suggested  rather  than 
enacted — and  magnifies  this  by  flights  of 
delicious  comedy.  In  fact  the  portrayal  is 
like  that — first  it  tugs  at  your  heart  strings 
and  then  sends  you  off  into  chuckles. 
'Never  the  Twain  Shall  Meet'  is  an  excellent 
and   beautiful  picture." 

"Many  of  the  scenes  were  made  on  the 
Island  of  Moorea,"  reports  Regina  Cannon 
in  the  New  York  Daily  Graphic,  "so  with 
these  colorful  tropical  backgrounds  the  pic- 
ture can't  help  but  have  tremendous  appeal. 
Anita  Stewart  is  unusually  charming  in  the 
role  of  the  South  Sea  Island  princess.  The 
costume,  or  lack  of  it,  is  very  becoming  to 
her  slender  figure.  Huntly  Gordon  gives  a 
polished  performance  as  the  society  man 
who  is  the  hero's  best  friend." 


EARLE  FOXE 
The  William  Fox  star,  will  be  teen  in  "The 
Big  Game  Hunter,"  a  Richard  Harding  Davit 
story,  directed  by  Robert  P.  Kerr. 

C.  J.  Post  Retained 


To  Plan  and  Handle  Widespread  Snipping 
Campaign 

Charles  J.  Post  has  been  retained  by  one  of 
the  most  important  factors  in  the  shipping  con- 
struction interests  in  the  country  to  plan  and 
handle  a  widespread  shipping  campaign.  The 
retaining  firm  is  Gibbs  Brothers,  Inc.,  William 
Francis  Gibbs,  President,  who  were  the  firm 
that  acted  for  the  government  in  the  shipping 
problems  connected  with  the  shipping  recon- 
ditioning after  the  war. 

Incidentally,  Mr.  Post  finds  himself  in  the 
light  of  publicity,  godfather  to  the  largest  and 
swiftest  passenger  steamship  ever  built  in  the 
United  States,  the  Matson  Navigation  Com- 
pany's liner  Malolo. 

Moreover,  she  is  being  built  with  two  motion 
picture  theatres ;  one  indoors,  and  the  other 
for  use  on  the  open  deck  during  the  wonder- 
ful nights  on  her  tropic  voyage  to  the  South 
Seas. 

Mr.  Post  was  formerly  the  Pacific  Coast  re- 
presentative for  the  Thomas  I  nee,  W.  D.  Grif- 
fith and  Mack  Sennett  studios ;  he  was  the 
choice  of  the  united  periodical  publishing  in- 
terests in  the  publicity  campaign  for  postal  re- 
form, and  he  will  be  recalled  for  his  sales- 
campaign  success  in  putting  across  the  famous 
Literary  Digest's  split-reel  of  wheezes  and 
jokes  from  the  columns  on  topics  of  the  day. 


Marie  Prevost,  star  in  Warner  Brothers  pictures,  with  John  Roach  (left)  and  Kenneth 
Harlan  in  a  scene  in  "Bobbed  Hair." 


Leo  Maloney  Pictures 

Weiss   Bros.   Artclass   Star   Has  Completed 
Four  of  Eight  Pictures 

With  the  start  of  the  active  releasing  season 
for  the  series  of  eight  five-reel  Western  Gems 
featuring  Leo  Maloney,  Louis  Weiss,  Manag- 
ing Director  of  Weiss  Brothers'  Clarion 
Photoplays,  Inc.,  makes  announcement  of  the 
titles  of  the  eight  Maloney  features  which  he 
will  distribute  for  the  season  of  1925-26.  The 
pictures  will  be  released  under  the  following : 
"Win,  Lose  or  Draw,"  "Luck  and  Sand,"  "The 
Blind  Trail,"  "Never  Say  Quit,"  "Heavy- 
Odds,"  "Fighting  Shadows,"  "West  of  36," 
"Yellow  Contraband." 

It  is  probable  that  the  releases  will  also  be 
made  in  the  order  mentioned.  Four  of  these 
stories  have  been  completed  by  Forde  Beebe. 
who  is  writing  the  series.  The  remaining 
stories  will  be  completed  in  the  next  month. 


August  15,  1925 


MOVING   PICTURE  WORLD 


753 


CLARA  BOW 
One  of  the  featured  player*  in  the  F.  B.  O. 
production,  "The   Keeper   of   the  Beet." 


Resorts  to  "Ads"  and  Radio 


Picks   Juvenile  Talent    From    Those  Who 
Responded   to  Call 

Believing  that  better  juvenile  talent  could 
be  secured  from  the  ranks  of  the  every  day 
boys  and  girls  than  was  available  through  the 
professional  channels  of  the  industry,  Jack 
White,  director-general  of  the  comedies  now 
being  made  at  Educational  Studios,  Los  An- 
geles, resorted  to  the  newspaper  want-ad 
columns  and  to  radio  broadcasting  to  secure 
proper  and  convincing  types  to  use  in  a  com- 
ing series  of  six  Educational-Juvenile  Com- 
edies. 

The  advertisement  was  first  inserted  in 
the  columns  of  the  Los  Angeles  Sunday  morn- 
ing newspapers.  Out  of  the  hundreds  who 
sponded  to  the  "ad"  Mr.  White  secured  two 
boys  of  the  right  type  and  ability  for  the 
screen.  On  two  succeeding  evenings  the  an- 
nouncement that  Mr.  White  was  looking  for 
Juvenile  talent  was  broadcast  from  the  War- 
ner Brothers  new  radio  station,  KFWB,  Los 
Angeles,  and  the  required  youngsters  were 
secured. 

Arvid  Gillstrom  will  direct  the  new  series 
of  two-reelers.  Mr.  Gillstrom  is  admitted  to 
be  one  of  the  best  directors  of  children  in 
the  motion  picture  industry,  and  he  is  re- 
sponsible for,  many  of  the  Juvenile  successes 
of  the  past  year. 

Production  will  start  at  once  on  this  new 
jeries  of  two  reelers. 


Appoints  Music  Director 


Paul   Finstein  to  Work  for  Schenck  Stars 
on  West  Coast 

John  W.  Considine,  Jr.,  general  manager, 
has  named  Paul  Finstein  musical  director  for 
the  Joseph  M.  Schenck  Productions.  Fin- 
stein, an  orchestra  leader  of  note,  will  select 
and  supervise  the  musicians  who  help  Ru- 
dolph Valentino,  William  S.  Hart,  Norma  and 
Constance  Talmadge  and  Buster  Keaton  to 
"emote"  when  on  Schenck  productions. 
Finstein  and  his  famous  orchestra  are  now 
playing  for  Valentino,  who  is  well  into  pro- 
duction work  on  "The  Lone  Eagle",  this 
star's  first  production  for  United  Artists 
Corporation.  He  has  been  with  Clarence 
Brown,  the  director,  on  four  pictures  and 
with  Valentino  on  two. 


Universal  to  Star  Denny 

What  Happened  to  Jones 


in 


99 


rHAT  HAPPENED  TO  JONES," 
the  internationally  famous  stage 
farce  written  and  produced  by 
George  Broadhurst,  wil  be  produced  as  a  Uni- 
versal Jewel  production  starring  Reginald 
Denny,  it  has  just  been  announced  by  officials 
of  the  Universal.  "What  Happened  to  Jones" 
will  be  put  into  immediate  production  and  pre- 
pared for  release  as  a  Second  White  List  pic- 
ture, which  means  that  it  will  reach  the  screen 
during  the  coming  winter.  "Skinner's  Dress 
Suit"  also  has  been  scheduled  for  Second 
White  List  release,  and  will  be  ready  for  the 
market  next  spring. 

This  means  a  re-arrangement  of  the  Denny 
schedule  for  the  year  1925-26.  It  is  a  change 
said  to  be  of  great  importance  to  exhibitors, 
in  that  it  means  the  building  of  a  string  of 
gilt-edged  Denny  productions  for  the  coming 
months. 

In  introducing  "What  Happened  to  Jones" 
and  "Skinner's  Dress  Suit"  to  the  Second 
White  List,  the  following  changes  have  been 
made : 

"What  Happened  to  Jones"  goes  into  the 
schedule  in  the  place  of  "The  Whole  Town's 
Talking,"  and  will  be  released  January  17, 
1926.  "Skinner's  Dress  Suit"  goes  in  as  a 
replacement  for  "This  Way  Out,"  scheduled 
for  release  April  4,  1926.  The  two  replaced 
pictures  probably  will  be  moved  over  to  the 
Third  White  List,  scheduled  for  release  dur- 
ing the  1926-1927  season. 

"What  Happened  to  Jones"  was  one  of  the 
most  successful  farce-comedies  ever  produced. 
It  opened  at  the  Manhattan  Theatre  in  1897 
and  had  a  long  run. 

The  new  Denny  schedule  for  the  Second 
White  List  is  as  follows:  "California 
Straight  Ahead,"  "Where  Was  I,"  "What  Hap- 
pened to  Jones,"  "Skinner's  Dress  Suit"  and 
"The  Love  Thrill."  "California  Straight 
Ahead"  has  been  completed  and  is  heralded 


as  the  greatest  picture  Denny  ever  made.  It 
was  previewed  at  the  Florence  Theatre,  Pasa- 
dena, Cal.,  and  was  a  riot  of  fun,  according 
to  the  report  of  the  theatre  manager,  Tom  F. 
McDonald,  of  the  West-Coast-Langley  The- 
atre Circuit. 

"Where  Was  I"  is  the  screen  adaptation  of 
Argosy  Magazine  serial  by  Edgar  Franklin, 
a  noted  writer  of  farces  and  farce -comedies. 
It  is  a  speedy,  well-knit  comedy  with  good 
characters,  logical  action,  plenty  of  love  in- 
terest, and  more  than  enough  complications  and 
ridiculous  situations.  It  was  directed  by  Wil- 
liam Seiter.  Included  in  the  cast  are  such 
screen  favorites  as  Marian  Nixon,  Pauline 
Garon,  Tyrone  Power,  Lee  Morgan,  Chester 
Conklin,  Otis  Harlan,  Arthur  Lake,  James  Cor- 
rigan,  William  H.  Turner  and  Tom  Lingham. 

The  fifth  Denny  release  in  the  Second  White 
List,  scheduled  for  June  27,  1926,  will  be  "The 
Love  Thrill,"  from  a  story  by  Byron  Morgan. 
This  is  promised  as  a  fast  action  farce  com- 
edy, of  the  same  tempo  and  box-office  value 
as  such  Denny  pictures  as  "Oh  Doctor,"  "I'll 
Show  You  the  Town"  and  "California 
Straight  Ahead."  It  will  go  into  production  as 
soon  as  Denny  has  completed  "What  Happened 
to  Jones"  and  "Skinner's  Dress  Suit." 


Betty  Jewel  Signed 

Betty  Jewel,  who  recently  was  seen  in 
"The  Necessary  Evil"  for  First  National, 
has  been  added  to  the  cast  of  Robert  T. 
Kane's  production,  "Invisible  Wounds," 
which  Howlard ,  Higgins  will  direct  wrth 
Blanche  Sweet  and  Ben  Lyons  as  stars. 
Possessing  the  essential  characteristics  of  a 
personality  suitable  for  screen  success, 
namely,  beauty,  youth  and  an  ability  to 
act.  Miss  Jewel  today  is  in  a  class  of  our 
young  actresses  who  are  gradually  bringing 
their  achievements  to  recognition,  with 
promise  of  ultimate  triumph. 


I 


Henry  B.  Walthall  and  Lionel  Barrymore,  members  of  the  original  Biograph  stock  com- 
pany, talk  over  "the  good  old  days,"  in  an  idle  moment  between  scenes  of  the  Preferred 
Picture,   "The    Girl    Who    Wouldn't  Work." 


754 


MOVING    PICTURE  WORLD 


August  15,  192; 


Buck  Jones  Off  to  Good  Start 
On  1925-26  Pictures  for  Fox 


Kathryn  Perry  is  appearing  in  William  Fox 
photoplays. 


BUCK  JOXES,  Fox  Film  Corporation 
star,  has  gotten  off  to  a  flying  start  on 
his  productions  for  the  Fox  company  for 
the  season  which  starts  in  August.  He  has 
already,  completed  starring  roles  in  two  virile 
pictures  of  the  West,  namely,  "The  Timber 
Wolf"  from  the  novel  of  the  same  name  by 
Jackson  Gregory,  and  "Durand  of  the  Bad 
Lands"  adapted  from  the  like-named  Western 
thriller  by  Maibelle  Heikes  Justice. 

In  addition  to  his  western  pictures,  Buck, 
billed  as  Charles  (Buck)  Jones  this  time,  will 
play  the  title  role  in  the  screen  version  of  Owen 
Davis'  successful  stage  play,  "Lazybones." 

Buck  will  open  the  season  on  September  20 
in  "The  Timber  Wolf,"  a  romance  of  a  man 
who  feared  and  loved.  "Durand  of  the  Bad 
Lands,"  showing  Buck  in  the  daring  exploits 


Three  Chadwick  Productions 
Set  for  September  Release 


CHADWICK  Pictures  Corporation, 
which  has  announced  seventeen  pro- 
ductions for  the  coming  season,  will 
release  three,  "The  Unchastened  Woman," 
"Some  Pun'kins,"  and  "The  Prince  of  Broad- 
way," in  September.  Two  of  the  seventeen, 
"American  Pluck"  and  "The  Wizard  of  Oz," 
are  August  releases. 

"The  Unchastened  Woman,"  the  first  of 
the  Chadwick  releases  of  September,  is  the 
much  heralded  production  that  marks  the  re- 
turn of  Theda  Bara  to  the  screen  after  a  re- 
tirement of  five  years.  "The  Unchastened 
Woman,"  which  has  been  produced  on  a 
lavish  scale  under  the  personal  direction  of 
James  Young,  is  Douglas  Doty's  adaptation 
of  the  Broadway  stage  success  of  the  same 
name  by  Louis  K.  Anspacher.  In  addition  to 
Miss  Bara,  who  will  be  seen  in  a  role  that 
is  different  from  any  heretofore  attempted 
on  the  screen,  the  cast  includes  Wyndham 
Standing,  Dale  Fuller,  Eileen  Percy,  John 
Miljan,  Harry  Davenport,  Eric  Mayne  and 
Mayme  Kelso. 

"Some  Pun'kins,"  Charles  Ray's  first  pic- 
ture for  independent  distribution,  is  another 
Chadwick  release  for  September.  "Some 
Pun'kins,"  an  original  story  which  was  writ- 


Completing  Walsh  Picture 

The  latest  announcement  from  the  west 
Coast  on  the  progress  of  "The  Prince  of 
Broadway,"  the  new  George  Walsh  starring 
vehicle  for  Chadwick  Pictures  Corporation, 
states  that  this  production  is  being  rushed 
to  completion  in  order  to  be  ready  to  take 
its  place  on  the  Chadwick  schedule  for  the 
coming  season. 

"American  Pluck,"  the  first  of  the  Walsh 
pictures  received  splendid  criticisms  at  its 
preview  showing  and  is  scheduled  for  re- 
lease early  in  August.  Exhibitors  are  eager- 
ly booking  this  series,  and  in  order  to  keep 
to  the  present  schedule,  "The  Prince  of 
Broadway"  must  be  ready  to  follow  the 
first  production  immediately. 


ten  especially  for  the  star,  is  typical  of  the 
rural  comedy  in  which  he  first  established 
himself.  "Some  Pun'kins"  was  directed  by 
Jerome  Storm,  director  of  most  of  Ray's  Ince 
successes,  and  was  personally  supervised  by 
Joseph  De  Grasse.  The  cast  includes  Duane 
Thompson,  George  Fawcett,  Hallam  Cooley, 
Bert  Woodruff,  William  Courtright,  Fannie 
Midgley  and  Ida  Lewis. 

"The  Prince  of  Broadway,"  George  Walsh's 
second  production  for  Chadwick,  will  be 
typical  of  the  modern  action  romances  for 
which  he  is  best  known.  The  picture  is  an 
adaptation  of  the  play  of  the  same  name  and 
is  said  to  provide  Walsh  with  unusual  oppor- 
tunities for  his  varied  athletic  talents. 


of  a  beloved  "outlaw,"  will  be  presented  on 
November  1.  "Lazybones"  will  reach  the 
screens  on  November  8. 

In  "The  Timber  Wolf"  Buck  essays  a  new 
type  of  role,  that  of  a  rich  western  lumberman 
who  is  a  champion  of  the  weak  and  a  terror 
to  their  oppressors. 

Elinor  Fair  is  charming  in  the  role  of  the 
hereine,  and  Dave  Dyas  is  a  smooth  villain. 
Others  in  the  cast  are  Sam  Allen,  William 
Walling,  Robert  Mack  and  Jack  Craig.  W.  S. 
Van  Dyke  directed. 

In  "Durand  of  the  Bad  Lands"  Buck  plays 
the  role  of  western  rancher  who  has  been 
charged,  during  an  absence  of  several  years, 
with  all  the  crimes  committed  by  a  crooked 
sheriff's  gang. 

In  order  to  insure  that  "Lazybones"  would 
rank  with  the  best  of  the  William  Fox  screen 
adaptations  of  successful  stage  plays,  Frank 
Barzage  was  selected  to  direct  the  picture  from 
a  scenario  by  Frances  Marion.  Mr.  Borzage 
promptly  selected  Mr.  Jones  to  portray  the 
lovable  idler  who  would  rather  go  fishing  than 
work.  The  exceptional  cast  includes  such  stars 
as  Madge  Bellamy,  Zasu  Pitts,  Leslie  Fenton 
and  Jane  Novak. 

Upon  the  completion  of  "Lazybones"  Jones 
will  immediately  start  work  on  another  West- 
ern, "A  Man  Four  Square."  Supporting  the 
star  in  this  film  from  the  story  by  William 
MacLeod  Kaine  are  Harry  Wood,  William 
Lawrence,  Sidney  Bracey,  Frank  Boal,  Flor- 
ence Gilbert,  and  Olive  Trevor. 


Added  to  Cast  of  "His  People" 

Nat  Carr  and  Otto  Lederer  have  been 
added  to  the  cast  of  "His  People,"  Edward 
Sloman's  production  for  Universal,  in  which 
Rudolph  Schildkraut  plays  the  featured 
role.  Other  members  of  the  cast  are  Rosa 
Rosanova,  Arthur  Lubin,  George  Lewis,  Kate 
Price,  Blanches  Mehaffey  and  others. 


Rudolph  Schildkraut  (right),  the  distinguished  actor,  who  has  just  arrived  at  Universal 
City   for  his  debut  in  pictures,  is  evidently  pleased  with  the  script  of  "His  People," 
which   Edward   Sloman,  his  director,  hands  him. 


lAygust  15,  1925 


MOVING    PICTURE  WORLD 


755 


"Scarlet  West"  Goes  Over  Big 
in  Denver  and  Salt  Lake  City 


FIRST  NATIONAL'S  new  special, 
"The  Scarlet  West,"  an  epic  of  pioneer 
days  produced  by  Frank  J.  Carroll, 
had  its  first  showings  on  the  same  day,  Sat- 
urday, July  25,  at  the  Colorado  Theatre, 
Denver,  and  at  the  American  Theatre  in 
Salt  Lake  City.  The  picture  went  over  big 
in  both  cities  and  has  set  a  pace  that  will  be 
hard  for  other  western  dramas  to  equal.  For 
a  western  photoplay  to  score  such  a  great 
success  in  the  very  heart  of  the  West  is  a 
high  tribute  to  the  accuracy  of  its  details 
and  treatment  and  the  thrilling  drama  pro- 
vided by  its  plot. 

A.  G.  Talbot,  manager  of  the  Colorado 
Theatre,  Denver,  wired  First  National  Pic- 
tures after  the  opening,  as  follows: 

"Congratulations  on  premiere  opening  of 
'The  Scarlet  West.'  It  played  to  big  busi- 
ness Saturday  and  Sunday — extra  good  for 
Summer  season.  The  picture  attracted 
many  new  faces — old  western  pioneers, 
school  children.  Fort  Logan  soldiers,  Fitz- 
simmons  Military  Hospital  convalescents, 
besides  our  own  regular  patrons.  The  pic- 
ture was  generously  applauded  and  re- 
ceived many  praiseworthy  comments. 
Author  and  director  handled  story  skilfully. 
The  cast,  the  details  of  photography,  etc., 
are  splendid.    We  will  welcome  more  of  this 

type-" 

H.  T.  Nolan,  manager  of  First  National's 
Mountain  District,  wired  Producer  Carroll 
that  the  receipts  for  the  Denver  opening 
were  one-third  above  normal. 

Fred  Dahnken  of  Salt  Lake  City  sent  the 
following  telegram  on  the  American  Thea- 
tre engagement:  "'The  Scarlet  West' 
looked  like  a  good  bet  to  us  so  we  booked 
it,  but  we  never  figured  it  would  do  one- 
third  more  than  average  yearly  normal  Sat- 
urday and  Sunday  business  during  the  mid- 


dle Summer  season,  but  to  our  pleasant 
surprise  it  did  that  little  thing  and  just 
pleased  our  patrons  pink.  Audiences  ap- 
plauded frequently.  Old  timers  said  picture 
is  historically  correct,  not  overdrawn  and 
well  done  in  every  detail.  Give  us  more  of 
that  kind." 

The  daily  newspapers  of  Denver  and  Salt 
Lake  City  praised  the  picture  in  the  highest 
terms  in  their  reviews  and  the  exhibitors 
from  the  Mountain  District  who  attended 
the  two  openings  were  equally  enthusiastic 
about  the  box-office  draw  of  the  production. 
Both  the  Colorado  and  the  American  are 
new  theatres,  with  a  seating  capacity  of 
about  3,000  each.  To  draw  capacity  busi- 
ness at  a  summer  opening  requires  an  at- 
traction far  out  of  the  ordinary,  and  such  a 
picture  "The  Scarlet  West"  proved  itself  by 
the  big  receipts  at  both  theatres. 


FRANCES  TEAGUE 
One  of  the  featured  players  in  "The  Last 
Edi'ion,"    Emory    Johnson's    tribute    to  the 
prof   >sion  of  journalism.    An  F.  B.  O.  picture. 


Seven  First  National  Pictures 
Now  Being  Edited  and  Titled 


SEVEN  forthcoming  First  National  pic- 
tures have  gone  into  the  cutting  room 
in  the  past  two  weeks. 
On  the  West  Coast,  George  Fitzmaurice 
has  finished  photography  on  the  Goldwyn- 
Fitzmaurice  production,  "The  Dark  Angel," 
from  the  play  of  that  name,  with  Ronald 
Colman  and  Vilma  Banky  featured  and  it 
is  now  being  edited. 

Preceding  it  in  the  cutting  room  was 
"What  Fools  Men,"  directed  by  George 
Archainbaud    from    Henrv    Kitchell  Web- 


ster's, "Joseph  Greer  and  His  Daughter," 
with  Lewis  Stone,  Shirley  Mason  and  Bar- 
bara Bedford. 

Edwin  Carewe's  "Dangerous  Currents," 
from  Willard  Robinson's  play,  "The  Sea 
Woman,"  with  Blanche  Sweet,  Victor  Mc- 
Laglen,  Constance  Bennett  and  Robert 
Frazer,  is  being  cut  and  titled.  Corinne 
Griffith's  "Classified,"  from  the  Edna  Fer- 
ber  story,  is  aiso  in  the  cutting  stage. 

Eastern  productions  now  in  the  cutting 
room,  or  ready  for  it,  are  "The  Knockout," 
starring  Milton  Sills,  directed  by  Lambert 
Hillyer;  "The  Pace  That  Thrills,"  from 
Byron  Morgan's  story,  directed  by  Webster 
Campbell,  featuring  Ben  Lyon  and  Mary 
Astor;  and  C.  C.  Burr's  first  Johnny  Hines 
picture  for  First  National,  "The  Live  Wire," 
from  Richard  Washburn  Child's  novel,  "The 
Game  of  Light,"  directed  by  Charles  Hines. 


Constance  Talmadge,   Ronald  Colman  (left)  and  George  Arthur  in  a  scene  in 
Sister  from  Paris,"  a  First  National  picture. 


'Her 


Leading  Lady  Wanted 

Any  Ambitious  Girl,  Anywhere,  Can  Qualify 
for  "Doug's"  Next  Picture 

Douglas  Fairbanks  wants  a  leading  woman 
for  his  next  big  production,  the  working  title 
of  which  is  "The  Black  Pirate." 

She  does  not  have  to  be  a  star  of  note, 
although  it  is  preferred  that  she  shall  have 
had  some  screen  experience.  The  require- 
ments are  for  a  young  woman  about  five 
feet,  six  inches  tall,  handsome  and  of  "regal 
bearing."  Photographs  should  be  sent  to 
Albert  Parker,  who  will  direct  the  forth- 
coming Fairbanks  picture. 

Harry  D.  Buckley,  personal  representative 
of  Mr.  Fairbanks,  in  charge  of  the  "Don  Q" 
showing,  warns  all  aspirants  for  the  position 
not  to  go  to  Hollywood.  He  is  emphatic  in 
saying  that  a  letter  and  photograph  will  an- 
swer the  purpose.  The  letter  and  the  photo- 
graph should  be  sent  to  Douglas  Fairbanks, 
care  of  Pickford-Fairbanks  Studio,  Holly- 
wood, California. 


756 


MOVING   PICTURE  WORLD 


August  15,  1925 


Weiss  Bros.  Westerns  Listed 
For  Release  During  1925-26 


WEISS  BROTHERS  are  now  ready  to 
start  releasing  the  products  on  the 
Artclass  and  the  Clarion  programs 
for  1925-26. 

Several  releases  in  the  four  series,  which 
include  Buddy  Roosevelt,  Buffalo  Bill,  Jr., 
and  Wally  Wales  on  the  Artclass  program 
and  Leo  Maloney  on  the  Clarion  list,  are 
now  ready  for  showing  to  exhibitors. 

Many  playdates  have  been  signed  up  and 
the  release  will  be  made  on  the  following 
schedule : 

August  15  Buddy  Roosevelt  in  "Reckless 
Courage." 

August  25  Buffalo  Bill,  Jr.,  in  "Quicker 
'X  Lightnin'." 

September  4  Wally  Wales  in  "Tearin' 
Loose." 

September  14  Leo  Maloney  in  "Win,  Lose 
or  Draw." 

September  24  Buddy  Roosevelt  in  "Gallop- 
ing Jinx." 

October  4  Buffalo  Bill,  Jr.  in  "The  Desert 
Demon." 

October  14  Wally  Wales  in  "The  Hurri- 
cane Horseman." 

October  24  Leo  Maloney  in  "Luck  and 
Sand." 

November  3  Buddy  Roosevelt  in  "Action 
Galore." 

November  13  Buffalo  Bill,  Jr.,  in  "The 
Saddle  Cyclone." 

November  23  Wally  Wales  in  "Galloping 
On." 

December  3  Leo  Maloney  in  "The  Blind 
Trail." 

December  13  Buddy  Roosevelt  in  "Thun- 
dering Through." 

December  23  Buffalo  Bill,  Jr.,  in  "A 
Streak  of  Luck." 

January  2  Wally  Wales  in  "The  Roaring 
Rider." 

January  12  Leo  Maloney  in  "Never  Say 
Quit." 

January  22  Buddy  Roosevelt  in  his  fifth 
picture. 

February  1  Fifth  Buffalo  Bill,  Jr. 
February  11  Fifth  Wally  Wales. 
February  21    Leo    Maloney    in  "Heavy 
Odds." 

March  3  The  Sixth  Buddy  Roosevelt. 
March  13  The  Sixth  Buffalo  Bill,  Jr. 


March  23  The  Sixth  Wally  Wales. 
April     2     Leo     Maloney     in  "Fighting 
Shadows." 

April  12  The  Seventh  Buddy  Roosevelt. 
April  22  The  Seventh  Buffalo  Bill,  Jr. 
May  2  The  Seventh  Wally  Wales. 
May  12  Leo  Maloney  in  "West  of  36." 
May  22  The  Eighth  Buddy  Roosevelt. 
June  1  The  Eighth  Buffalo  Bill,  Jr. 
June  11  The  Eighth  Wally  Wales. 
June  21  Leo  Maloney  in  "Yellow  Contra- 
band." 

It  is  expected  that  the  Buffalo,  Chicago  and 
Indianapolis  exchanges,  located  with  Renown 
Pictures  in  those  cities,  will  follow  in  close 
order  the  release  dates  of  the  New  York 
Office. 


"Syd"  Chaplin  in  "The  Man  on  the  Box," 
his  first  starring  picture  for  Warner  Brothers. 


Pathe  Announces  Program 

For  Week  of  August  16th 


H ARRY  LANGDON'S  latest  two-reeler 
and  a  Hal  Roach  star  comedy  head  the 
Pathe  release  program  for  the  week  of 
August  16th,  which  also  includes  a  chapter  of 
the  Patheserial  "Play  Ball,"  a  Pathe  Review,  an 
"Aesop  Film  Fable,"  "Topics  of  the  Day"  and 
and  two  issues  of  Pathe  News. 

Harry  Langd-in  stars  in  "Lucky  Stars"  pro- 
duced by  Mack  Sennett  and  directed  by  Harry 
Edwards.  Harry  falls  in  with  a  doctor  of  a 
medical  show  and  becomes  a  quack.  The  pair 
travel  here,  there  and  everywhere,  finally  land- 
ing in  Sah  Tobasco,  where  a  senorita  lures 
Harry  away  from  the  medicine.  In  his  ab- 
sence a  villain  dopes  the  medicine  and  then 
things  happen.  Langdon  is  supported  by  Na- 
talie Kingston  and  Vernon  Dent. 

Arthur  Stone  heads  the  cast  of  "Tame  Men 
and  Wild  Women,  a  Hal  Roach  two-reel  com- 
edy. As  a  youngster  who  believes  there  is  & 
Santa  Claus  until  he  reaches  the  age  of  31, 
Stone  has  a  vehicle  which  gives  him  full 
chance  to  get  over  some  of  his  inimitable  com- 
edy. He  is  supported  by  a  cast  of  well-known 
players,  among  them  being  Marie  Mosquini, 


Helen  Gilmore,  Martha  Sleeper,  Louise  Carver, 
Marvin  I.obach  and  Sammy  Brooks.  Marcel 
de  Sano  directed. 

"Face  to  Face  is  the  title  of  the  fifth  chapter 
of  the  Patheserial  "Play  Ball,  writeen  by  Man- 
ager McGraw  of  the  Giants  and  adapted  to  the 
screen  by  Frank  Leon  Smith.  In  this  episode, 
Allenc  Ray  and  Walter  Miller,  the  stars,  are 
supported  by  Harry  Semels,  J.  Barney  Sherry, 
Mary  Milnor  and  Wally  Oeteel. 

Pathe  Review  No  33  offers  excellent  enter- 
tainment in  a  trio  of  subjects:  "The  Feast  of 
the  Harvest,"  a  Thanksgiving  celebration  of  an 
African  tribe:  "The  Fortress  of  the  Church," 
Avignon,  the  religious  capital  of  ancient  Gaul 
shown  in  Pathecolor  views ;  "Spartan  Sports, ' 
a  novelty  produced  by  the  new  "process-cam- 
era," invented  by  Pathe  Review  Staff  Camera- 
man Alvin  V.  Knechtel. 

"Soap"  is  the  latest  of  Paul  Terry's  "Aesop's 
Film  Fables,"  the  popular  animated  cartoon 
series.  Other  subjects  on  the  Pathe  program 
of  August  16th  are  "Topics  of  the  Day,"  the 
newspaper  humor  reel  and  two  issues  of  Patha 
News. 


Buffalo  Bill,  Jr.,  in  "Quicker  *n  Lighting  "  the  first  in  the  1925-26  series  of  eight  Artel**.  Thunderbolt  Thrillers. 


August  15,  1925 


MOVING    PICTURE  WORLD 


757 


Six  Comedy  Units  at  Work  for 
F.  B.  O.;  Short  Subjects  Popular 


Doris  Kenyon  sings  "A  Song  of  India,"  to 
get  in  the  mood  for  "The  Half- Way  Girl," 
First  National's  drama  of  the  Orient.  Sam 
Ht  -dy  also  sings,  while  Director  John 
Francis   Dillon   (left)   sings   and  plays 


THE  success  of  its  short  subjects  has 
impelled  Film  Booking  Offices  to  re- 
main actively  in  the  two  reel  comedy 
field,  and  the  F.  B.  0.  production  forces 
are  lining  up  one  of  the  most  imposing 
comedy  programs  in  the  industry  for  the 
1925-26  season. 

Headed  by  "The  Adventures  of  Mazie," 
a  series  of  twelve  episodes  based  on  the 
stories  by  Nell  Martin  which  appeared  in 
Top  Notch  Magazine,  and  which  will  again 
star  cunning  Alberta  Vaughn  with  Larry 
Kent,  Kit  Guard  and  Al  Cooke  in  support, 
F.  B.  0.  announces  that  another  series  will 
soon  be  started  on  its  lot,  called  "Fighting 
Hearts,"  which  is  being  written  expressly 
for  the  company  by  Sam  Hellman,  well 
known  humorist.  It  is  probable  that  Larry 
Kent  will  head  the  cast.  "Fighting  Hearts" 
like  "The  Adventures  of  Mazie"  will  be 
distributed    as    twelve    two    reel  episodes. 


Cosmopolitan  Film  Breaks 

Capitol's  Summer  Record 


UTW  T  EVER  THE  TWAIN  SHALL 
r^k^  MEET,"  the  Cosmopolitan  Cor- 
^  poration's  picturization  of  Peter 
B.  Kyne's  famous  story  of  the  same  name, 
broke  summer  records  during  its  engage- 
ment last  week  at  the  Capitol  Theatre,  New 
York.  The  Metro-Goldwyn-Mayer  release 
drew  the  amazing  total  of  $63,118.25  in  its 
week's  run,  a  figure  which  is  seldom 
equalled  at  the  height  of  the  season.  Only 
the  fact  that  Greater  Movie  Season  was 
inaugurated  last  Sunday,  which  lead  Major 
Edward  Bowes,  managing  director  of  the 
Capitol,  to  decide  to  usher  in  the  occasion 
with  a  new  picture  rather  than  continue 
with  a  holdover  film,  prevented  the  Cos- 
mopolitan production  from  playing  a  second 
week  at  the  Broadway  house. 

"Never  the  Twain  Shall  Meet"  also  broke 
records  at  Loew's  State  Theatre,  St.  Louis, 
last  week,  doing  the  largest  business  in  the 
history  of  the  house  with  the  exception  of 
those  weeks  in  which  the  Siamese  Twins 
and  GiJda  Gray  were  added  attractions. 


The  picture  drew  unusually  favorable  com- 
ments from  the  critics  of  the  New  York 
dailies.  Following  are  excerpts  from  the 
reviews : 

The  Daily  News:  "A  downright  joy.  An 
enthralling,  beauty-filled  drama  that  will 
make  you  go  away  with  that  misty-eyed  but 
happy  feeling.  The  real  South  Seas  furnished 
the  background  for  the  greater  part  of  the 
tale  and  never  have  you  seen  such  loveli- 
ness." 

"An  excellent  and  a  beautiful  picture," 
said  the  Evening  World,  while  the  Graphic 
described  the  film  as  "worth  a  visit.  If 
you  like  South  Sea  stuff — and  who  does 
not? — you'll  enjoy  this  one." 

The  Morning  Telegraph:  "By  far  the 
best  of  the  many  South  Sea  Island  pic- 
tures .  .  .  Really  entertaining,  with  deft 
characterizations,  good  acting  and  beautiful 
settings." 

The  Evening  Post:  "We  recommend 
it  .  .  .  Another  good  bet  on  which  to  place 
the  week's  cinema  budget." 


"Amazing  Mazie,"  No.  1  of  the  "Mazie" 
series  was  concluded  this  week.  Ralph 
Ceder  is  directing  from  the  continuities  of 
Doris  Anderson. 

Joe  Rock,  well  known  comedy  producer, 
who  recently  completed  two  series  of  two- 
reel  comedies  starring  Stan  Laurel  and 
Jimmy  Aubrey  for  F.  B.  O.  distribution,  is 
making  two  new  series  of  twenty-six  come- 
dies for  the  releasing  company. 

The  first  series  of  13  will  be  known  as 
"Standard  Fat  Men"  comedies  and  will  fea- 
ture the  most  famous  fat  men  on  the 
screen.  Mr.  Rock  plans  to  use  almost  a 
ton  of  heavies  in  each  picture,  and  the  catch- 
line,  "A  Ton  of  Fun,"  will  be  used  ex- 
tensively in  the  advertising  and  exploitation 
of  the  productions.  Work  on  the  first 
comedy  of  this  series,  as  yet  untitled,  was 
completed  today,  and  featured  in  the  pro- 
duction are  "Tiny"  Alexander,  "Kewpie" 
Ross,  and  "Fatty"  Karr,  whose  gross  weight 
approaches  half  a  ton.  Billie  Rhodes, 
famous  comedienne,  appears  in  this  comedy 
with  the  heavyweight  trio.  The  production 
now  in  the  cutting  room  and  as  soon  as 
it  is  titled  will  be  shipped  to  the  F.  B.  O. 
branches  for  release  on  September  6th. 

The  second  series  of  thirteen  two-reel 
comedies  will  be  known  as  "Blue  Ribbon" 
comedies,  and  will  feature  some  of  the  best 
known  comedians  on  the  screen,  like  Ches- 
ter Conklin,  Hank  Mann  and  Vic  Potel.  Joe 
Rock's  latest  star  discovery,  a  young  woman 
from  Paris  who  was  recently  "christened" 
Alice  Ardell,  will  play  opposite  the  stars. 
She  is  a  fetching  female  who  doesn't  speak 
a  word  of  English  but  whose  sense  of  humor 
is  easily  discernible  on  the  screen. 

The  Bray  Studios  will  contribute  26  short 
subjects  to  the  F.  B.  O.  program.  These 
twenty-six  novelties  will  consist  of  thirteen 
Dinky  Doodle  Cartoons  and  thirteen  com- 
edies which  will  be  known  as  "Unnatural 
History"  cartoons.  The  Dinky  Doodle  Car- 
toons will  be  burlesques  of  famous  tales  and 
burlesques  of  the  best  known  feature  pro- 
ductions of  the  current  year.  "Don  Q"  will 
be  the  first. 

"Ving"  Fuller,  well  known  sports  car- 
toonist, formerly  with  the  New  York 
Graphic,  will  act  as  one  of  the  animators 
associated  with  Waltz  Lantz  in  the  produc- 
tion of  these  two  series. 


Scenes  in  "The  Wild  Bull's  Lair,"  an  F.  B.  O.  special  starring  Fred  Thomson. 


758 


MOVING    PICTURE  WORLD 


August  15.  1925 


Twenty-six  Pictures  in  Various  Stages 
of  Production  at  M.-G.-M.  Big  Studios 


THE  difficulty  of  keeping  pace  with 
news  on  picture  production  grows 
steadily  with  the  rapid  expansion  of 
the  industry.  With  the  realization  of  this 
difficulty  laymen  as  well  as  exhibitors  are 
beginning  to  realize  why  it  is  difficult  for 
the  casual  visitor  to  get  through  the  gates 
of  the  Metro-Gold  wyn- Mayer  studios  in 
Culver  City,  where  the  world's  largest  plant 
is  now  humming  with  feverish  activity  in 
realizing  the  most  ambitious  production 
program  ever  planned  by  any  such  organi- 
zation. A  luxurious  line-up  of  stories, 
authors,  scenario  writers,  directors,  stars 
and  technicians  is  actively  involved  at  Cul- 
ver City  in  maintaining  the  high  Metro- 
Goldwyn-Mayer  standards  of  motion  pic- 
ture production. 

General  impresario  Louis  B.  Mayer  and 
his  associates.  Harry  Rapf  and  Irving  Thal- 
berg,  were  recently  brought  to  the  confes- 
sion that  not  a  day  passes  that  something 
is  not  launched  or  a  contract  or  two  not 
signed.  If  it  were  legal  to  sign  contracts 
on  Sundays  and  holidays,  their  pens  would 
be  working  even  then. 

No  less  than  twenty-six  pictures  are  at 
this  moment  going  through  the  processes 
incidental  to  that  labor  known  as  "produc- 
tion." There  are  fifty-two  in  all.  Some 
are  taking  form  in  the  continuity  depart- 
ment, some  are  being  adapted,  some  are 
being  cast,  some  are  being  directed  and 
some  titled  and  edited.  It's  surprising  that 
systematicians  have  not  tried  to  worm  the 
secret  out  of  the  production  department  of 
how  things  are  done  at  the  Metro-Goldwyn- 
Mayer  studios.  There's  a  valuable  lesson 
for  them  there,  if  they  can  think  fast 
enough. 

After  two  years  or  more  "Ben-Hur"  is 
just  approaching  its  climax.  Gen.  Lew 
Wallace  hardly  dreamed  when  he  wrote  his 
celebrated  novel  that  it  would  be  necessary 
to  lease  property  worth  $.3,000,000  to  West- 
view  Park,  Cal.,  realtors,  in  order  to  build 
the  Circus  Maximus  sets  for  the  chariot 
races.  One  hundred  and  ten  weeks  is  quite 
an  engagement  to  Director  Xiblo  and  Ra- 
mon Novarro.  (It's  too  hot  to  figure  out 
the  exact  cost  of  the  largest  motion  picture 
ever  produced!) 

To  change  the  subject  to  newcomers, 
there  is  Al  Raboch,  whom  Harry  Rapf  has 
just  signed  to  direct  Rex  Beach's  The  Auc- 
tion Block."  Almost'  simultaneously  Mr. 
Rapf  signed  Hope  Loring  and  Louis  Ligh- 
ton,  the  leading  scenario  team  of  the  movie 
colony,  to  adapt  the  novel  and  write  its 
continuity. 

Reaching  the  final  stages  with  the  eclat 
that  was  predicted  for  it  is  "The  Big 
Parade,"  which  Laurence  Stallings  (co- 
author of  'What  Price  Glory?")  wrote  for 
the  valuable  talents  of  John  Gilbert.  King 
Vidor  is  its  director.  Another  one  for  King 
Vidor  to  direct  will  soon  be  ready  in  "La 
Boheme,"  Lillian  Gish's  first  production 
under  the  M-G-M  banner,  on  which  Ed- 
mund Goulding  has  just  completed  the 
adaptation.  Jofyn  Gilbert  will  play  opposite 
Miss  Gish  in  this  screen  version  of  the 
celebrated  operatic  stand-by. 

Edmund  Goulding,  who  only  adapted  "La 
Boheme"  at  the  behest  of  his  friend  Lillian 


Rex  Ingram  and  Blasco  Ibanez  engaged 
in  lively  conversation  at  the  latter's 
estate  at  Mentone,  near  Nice,  France, 
where  Ingram  is  producing  the  famous 
novelist's  "Mare  Nostrum"  (Our  Sea)  for 
Metro-Goldwyn-Mayer  with  Antonio  Mo- 
reno and  Alice  Terry  in  the  leading  roles. 


Gish,  returned  to  the  directorial  duties  of 
putting  the  finishing  touches  on  his  "Sun- 
Up,"  featuring  Conrad  Nagel  and  Pauline 
Starke,  only  to  find  that  "Sally,  Irene  and 
Mary"  had  in  the  interim  been  purchased 
by  the  Metro-Goldwyn-Mayer  Company, 
had  been  adapted  with  the  same  celerity  by 
Hope  Loring  and  Louis  Lighton,  and  had 
been  allotted  to  him  as  his  next  megaphonic 
work. 

And  Joseph  Von  Sternberg,  who  with 
one  hand  is  looking  after  the  final  details 
of  "The  Exquisite  Sinner,"  for  which  he 
wrote  the  scenario  as  well  as  directed  Con- 
rad Nagel  and  Renee  Adoree,  is  starting 
Mae  Murray  in  "The  Masked  Bride"  with 
the  other.  Basil  Rathbone,  the  John  Barry- 
more  of  England,  has  been  signed  for  an 
important  role  in  that  production. 

From  the  hinterlands  some  sixty-odd 
miles  from  Kingman,  Arizona,  word  comes 
that  Buster  Keaton  will  soon  be  homeward 
bound,  carrying  a  plenitude  of  canned 
comedy  called  "Go  West,"  written  by  him- 
self in  collaboration  with  Raymond  Cannon 
and  Lex  Neal  and  directed  by  the  comedian 
and  the  latter  of  his  collaborators.  Kath- 
leen Myers,  whom  Keaton  discovered,  is 
his  new  leading  lady. 

Then,  to  jump  about  7,000  miles  from 
Arizona  to  France,  there  is  also  word  that 
Rex  Ingram  is  well  in  advance  of  his  pro- 
duction schedule  on  the  Ibanez  novel,  "Mare 
Nostrum,"  in  which  Alice  Terry  and  An- 
tonio Moreno  have  the  stellar  roles. 
^  Robert  Z.  Leonard  is  far  from  idle.  With 
Kate  Jordan's  novel,  "Time,  the  Comedian," 
featuring  Mae  Busch,  Lew  Cody  and 
Gertrude  Olmsted,  almost  off  his  hands,  he 
is  starting  Richard  Connell's  "A  Little  Bit 
of  Broadway,"  for  which  Pauline  Starke 
has  been  cast  in  the  leading  role.  With 
two  productions  to  think  about,  he  has  in- 


satiably begun  preliminary  work  on  "Paris," 
Carey  Wilson's  original  story  for  which 
Erte,  the  movies'  most  munificently  paid 
fashion  creator  is  designing  sets  and  cos- 
tumes. Pauline  Starke  and  Lew  Cody  will- 
have  to  forego  their  vacations  to  feature  in 
"Paris." 

Frank  Borzage  and  Tod  Browning  supply 
the  M-G-M  studio  with  subject  for  betting. 
Borzage  is  perfecting  "The  Circle,"  adapted 
from  W.  Somerset  Maugham's  stage  play, 
while  Browning  is  performing  a  like  duty 
in  behalf  of  "The  Mystic,"  which  he  aido 
wrote.  No  odds  are  given  on  either  to 
finish  first,  but  Eleanor  Boardman  heads 
the  cast  of  the  former  production  and 
Aileen  Pringle  and  Conway  Tearle  of  the 
latter. 

William  Wellman  is  just  a  little  behind 
them,,  production  charts  reveal,  with  "I'll 
Tell  the  World,"  which  was  formerly 
known  as  "Don  Quixote,  Jr.,"  by  George 
Scarborough  and  Annette  Westbay.  George 
K.  Arthur,  Gertrude  Olmsted  and  Charlie 
Murray  have  the  foremost  places. 

Of  Hobart  Henley  it  is  known  that  he 
has  finished  Norma  Shearer's  first  starring 
vehicle,  "A  Slave  of  Fashion,"  and  is  start- 
ing the  picturization  of  Cosmo  Hamilton's 
"An  Exchange  of  Wives,"  with  Eleanor 
Boardman,  Lew  Cody  and  Renee  Adoree. 

"Dance  Madness,"  too,  is  in  its  embryo 
state.  S.  Jay  Kaufman  wrote  it  and  Max 
Marcin  adapted  it.  Two  well-known  Broad- 
wayites  have  at  last  agreed  that  something 
is  good.  It  will  have  Aileen  Pringle  and 
Lew  Cody  in  the  leading  roles. 

Monta  Bell  is  directing  Marion  Davies 
and  Conrad  Nagel  et  al,  in  "Lights  of  Old 
Broadway,"  Lawrence  Eyre's  story  which 
Carey  Wilson  adapted  to  the  screen. 

Speaking  of  Carey  Wilson  leads  to  the 
fact  that  his  story  of  Naval  Academy  life, 
"The  Midshipman,"  directed  by  Christy 
Cabanne  and  starring  Ramon  Novarro,  is 
nearing  the  production  port.  Novarro  has 
lately  been  changing  from  nautical  to  Ro- 
man garb  to  alternate  in  "The  Midship- 
man" and  "Ben  Hur"  scenes. 

The  Franz  Lehar  operetta,  "The  Merry 
Widow,"  with  Mae  Murray  and  John  Gil- 
bert awaits  only  some  minor  transpositions 
by  Eric  von  Stroheim  before  it  is  an- 
nounced for  release.  The  same  may  be 
said  for  a  new  Elinor  Glyn  production  about 
which  there  is  considerable  secrecy. 

From  the  Scandinavian  sector  of  the 
Metro-Goldwyn-Mayer  studio  it  is  reported 
that  Victor  Seastrom  is  working  diligently 
on  "The  Tower  of  Lies,"  taken  from  a 
novel  by  Selma  Lagerlof,  a  countrywoman 
of  the  director.  Lon  Chaney  and  Norma 
Shearer  are  in  it.  Meanwhile  Benjamin 
Christianson  is  starting  "The  Light 
Eternal,"  a  story  of  his  own  creation  and 
adaptation. 

The  youngsters  of  the  studio,  Jackie 
Coogan  and  Sally  O'Neill,  age  11  and  16  re- 
spectively, are  competing  with  their  elders 
in  activity.  On  July  IS  Jackie  put  into 
effect  his  new  M-G-M  contract  by  starting 
"Old  Clothes,"  with  Eddie  Cline  directing. 
And  Sally  O'Neill,  as  vivaciously  Irish  as 
her  director,  Marshall  Neilan,  is  making 
good  the  fame  predicted  for  her  in  "Mike." 


August  15,  1925 


MOVING   PICTURE  WORLD 


759 


National  Vigilance  Committee  Pamphlet 
Hits  Ambiguous  Advertising  of  Mix  Name 


THE  Associated  Advertising  Clubs  of  the 
World,  as  champions  of  truth  in  adver- 
tising, have  placed  themselves  on  record, 
through  their  National  Vigilance  Committee, 
to  wage  a  vigorous  campaign  against  untrust- 
worthy film  exploitation.  A  recent  issue  of 
the  association's  Trade  Service  Bulletin  con- 
tains a  forceful  article  commending  the  section 
of  the  U.  S,  District  Court  for  the  Southern 
District  of  California  in  granting  an  injunction 
to  Fox  Film  Corporation  against  fledgling  pro- 
ducers seeking  to  usurp  the  rewards  of  Tom 
Mix's  reputation  as  a  motion  picture  star. 

The  article  is  entitled  "Mixing  Up  the 
'Western  Fan' "  and  is  a  comprehensive  expose 
of  the  attempts  through  ambiguous  advertising 
to  mislead  the  public.  It  is  pointed  out  to 
exhibitors  that  they  will  be  interested  in  know- 
ing that  "The  California  Court  which  enjoined 
the  imitators  of  this  popular  western  star  is 
further  assisting  them  to  retain  the  confidence 
of  their  patrons  by  fining  in  a  contempt  pro- 
ceeding the  Art  Mix  Company  and  its  manager 
for  a  violation  of  the  decree." 

After  noting  that  the  motion  picture  exhibitor 
whose  patrons  are  partial  to  westerns  is  con- 
fronted with  a  curious  trade  development  be- 
cause of  the  stellar  reputation  built  up  over  a 
period  of  years  in  this  field,  the  article 
continues : 

"Recently  there  appeared  on  the  horizon  a 
producing  unit  styled  'Art  Mix  Productions,' 
also  making  westerns  with  a  principal  star, 
costumed  as  Tom  Mix  usually  appears  on  the 
screen,  riding  a  horse  which,  by  many  who  do 
not  know  horse-flesh  intimately,  might  easily 
be  mistaken  for  Tony.  Now  comes  the  'William 
(Bill)  Mix  Productions,'  also  producing 
westerns. 

"Who's  next?  Shall  we  have  'Richard  (Dick) 
Mix  Productions'  and  'Henry  (Harry)  Mix 
Productions'  also? 

"Apparently  it  isn't  necessary  to  act  to  get 
into  this  game.  Such  conscientious  stars  as 
G.  M.  Anderson,  William  S.  Hart,  Tom  Mix 
and  Hoot  Gibson  seem  to  have  labored  quite 
unnecessarily.  All  that  is  needed,  judging  from 
these  ventures,  is  a  last  name  identical  with 
that  of  a  star  who  has  already  created  a 
reputation.  In  the  Art  Mix  Productions  a 
hard -riding  lad  named  Kesterson  does  the  heavy 
work  and  draws  the  small  type  while  the  name 
of  Art  Mix  looms  with  stellar  prominence.  In 
the  William  (Bill)  Mix  Productions,  one  Dick- 
Carter,  not  William  (Bill)  Mix,  occupies  the 
principal  saddle,  only  to  have  his  name  subor- 
dinated in  the  advertising.  None  of  these  pro- 
ducing Mix's,  according  to  Tom  Mix,  are  near 
enough  relatives  to  be  known  to  him. 

"The  experienced  exhibitor  knows  that  thesi 
pictures,  like  any  other  westerns,  must  succeed 
or  fail  on  their  own  merits.  He  knows  that  all 
this  'mixing'  cannot  put  across  westerns  which 
would  not  go  over  just  as  well  under  any  other 
name;  and  that  if  the  public  be  led  to  believe 
by  such  advertising  that  these  are  Tom  Mix 
pictures,  or  that  any  of  these  Mix's  are  related 
to,  or  like,  Tom  Mix,  the  exhibitor  who  screens 
them  will  be  the  goat.  He  knows  that  theatre 
patrons'  opinions  of  such  advertising  is 
analogous  to  his  own  irritation  at  advertise- 
ments of  'M.  F.  Waterman  Fountain  Pens,' 
'Art  Hoover '  Suction  Sweepers,'  or  'William 
(Bill)    Underwood  Typewriters.' 

"Knowing  the  importance  of  good  will  in  the 
successful  operation  of  a  picture  theatre,  as 
in  all  other  business,  the  intelligent  exhibitor 


is  less  interested  in  the  recent  injunctions  of 
the  Superior  Court  of  Los  Angeles  against  the 
advertising  methods  of  the  Art  Mix  Company 
and  the  Bill  Mix  Company  than  in  the  import- 
ance of  convincing  his  patrons  that  they  will 
find  upon  his  screen  only  and  exactly  what 
his  lobby  display  heralds  and  newspaper  copy 
lead  them  to  expect. 

"A  recent  decree  by  the  U.  S.  District  Court 
for  the  Southern  District  of  California  deals 
so  vigorously  with  the  advertising  of  the 
William  (Bill)  Mix  Productions,  however, 
that  a  monetary  consideration  of  some  of  its 
features  is  worth  while.  After  providing 
specifically  and  exactly  how  posters,  placards, 
screen  titles  and  billboard  paper  shall  be  worded 
'and  not  otherwise,'  it  further  provides  that  the 


CAMERAS  were  focused  this  week  on 
two  new  Preferred  Pictures  at  the 
Schulberg  lot  in  Hollywood  where  the 
program  of  twenty  releases  for  the  year  is 
being  carried  out.  Wesley  Ruggles  began 
the  direction  of  "The  Plastic  Age,"  Percy 
Marks'  best  selling  novel  that  reached  the 
record  fiction  sale  established  during  1924. 
This  picture  which  is  one  of  the  most  im- 
portant on  the  new  Schulberg  schedule  fea- 
tures an  all  star  cast  headed  by  Donald 
Keith,  Clara  Bow  and  Gilbert  Roland. 

"The  Other  Woman's  Story"  by  Peggy 
Gaddis  was  started  as  the  next  Gasnier  pro- 


name  of  the  firm  advertised  shall  be  three  times 
the  size  of  the  feature  performer;  if  any,  shall 
be  twice  the  size,  size  being  applied  not  only 
as  to  height  but  also  as  to  consistency,  thick- 
ness, boldness  and  prominence. 

"Defendant  is  further  ordered  to  label  all 
photographs  of  a  male  performer  featured  in 
such  exploitation  with  his  own  name  in  read- 
able type.  If  any  of  the  old  advertising  ma- 
terial of  this  defendant  is  to  be  employed,  it 
shall  be  imprinted  prominently  with  the  words 
'not  connected  with  any  other  producer  or  per- 
former of  similar  name.'  The  attitude  of  the 
Federal  Court  is  based  upon  the  reputation  of 
the  common  law.  It  also  reflects  what  every 
intelligent  exhibitor  knows  to  be  the  public 
interest." 


duction  for  release  by  B.  P.  Schulberg. 

Director  Fred  C.  Windermere  is  at  work 
in  the  cutting  room  assembling  the  final  print 
of  "With  This  Ring,"  suggested  by  the  novel 
by  Fanny  Heaslip  Lea.  Alyce  Mills,  Lou 
Tellegen,  Donald  Keith  and  Forrest  Stanley 
comprise  the  leads. 

Scripts  for  the  next  series  are  now  in 
preparation.  These  are  "Lew  Tyler's  Wives" 
by  Wallace  Irwin,  "Shenandoah"  the  Ameri- 
can stage  classic  by  Bronson  Howard,  and 
"Horses  and  Women"  adapted  from  the  Sat- 
urday Evening  Post  novel,  "The  Biography 
of  a  Race  Horse"  by  L.  B.  Yates. 


HERE'S  HALF  A  TON  OF  JOLLY  MIRTH-MAKERS 
This  trio  of  funny  men  has  been  signed  to  star  in  Joe  Rock  Productions,  high  class 
comedies,  for  release  through  F.  B.  O.     Left  to  right  are  Frank  Alexander,  Bill  Ross 

and  Hilliard  Karr. 


Work  Progressing  on  Preferred 
List;  Editing  "With  This  Ring" 


760 


MOVING    PICTURE  WORLD 


August  15,  1925 


Fox  Pictures  Exploited  at 

New  York  Beach  Resorts 


THE  booking  of  "The  Iron  Horse,"  "The 
Fool"  and  "As  No  Man  Has  Loved"  at 
the  big  beach  resort  theatres  in  and 
around  Xew  York  during  the  past  fortnight 
offered  some  new  and  original  angles  and 
possibilities  for  the  Fox  exploitation  staff 
to  work  on  in  aiding  the  exhibitors  to  put 
these  big  specials  across  in  the  manner  they 
deserved.  That  they  responded  ably  and  in- 
geniously to  the  occasion  was  shown  not  only 
by  the  gross  figures  of  a  seven  day  run  of 
"The  Iron  Horse"  at  the  Strand,  Far  Rock- 
away,  a  four  day  engagement  of  "The  Fool" 
at  the  same  theatre  and  a  three  day  showing 
of  "The  Iron  Horse"  at  B.  S.  Moss'  Castle 
Theatre,  Long  Beach  but  also  by  the  stunts 
employed. 

The  week's  run  of  "The  Iron  Horse"  at 
Far  Rockaway  was  preceded  by  a  two  week's 
newspaper  advertising  campaign  in  the 
weekly  and  semi-weekly  papers  of  that  place 
as  well  as  in  four  other  papers  in  surround- 
ing Long  Island  towns  from  which  the 
Strand  draws  its  regular  clientele.  An  ex- 
ceptional amount  of  paper  was  posted 
throughout  the  Rockaways — fifty  twenty-four 
sheet  stands  alone  being  used.  One  hundred 
and  fifty  extra  three  sheet  boards  were 
placed  throughout  the  town  and  its  en- 
virons to  give  it  the  full  advantage  of  poster 
advertising. 

Harry  Thorns,  the  hustling  manager  of 
the  Strand,  broke  all  precedents  at  Far 
Rockaway  by  securing  permission  from  the 
authorities  there  to  string  shield  shaped  ban- 
ners across  the  street  in  front  of  the  thea- 
tre and  on  each  side  for  the  entire  block. 
These  banners  were  placed  four  days  before 
the  opening  and  not  only  forced  attention 
from  the  residents  of  the  town  but  also  from 
the  thousands  of  auto  transients  passing  back 
and  forth  on  the  street  to  the  beach. 

At  the  B.  S.  Moss  Castle  Theatre,  Long 


Beach,  full  advantage  was  taken  of  its  lo- 
cation right  on  the  boardwalk  by  a  lobby 
fla«h  of  hai""""  "intH,  lobby  photos  and  a 
special  display  of  big  enlarged  photos  of 
scenes  and  cast  from  the  picture  which  were 
originally  part  of  the  lobby  display  dur- 
ing the  year's  run  of  "The  Iron  Horse"  at 
the    Lyric   Theatre  on  Broadway. 

One  of  the  newest  and  most  ingenious 
of  the  exploitation  stunts  conceived  and 
used  by  the  Fox  exploiteer  was  with  several 
thousand  one  ounce  bottles,  of  the  vial  type. 
In  each  of  these  battles  was  placed  a  printed 
message  announcing  the  engagement  of  "The 
Iron  Horse"  at  the  Castle.  In  a  certain  pro- 
portion out  of  every  thousand  bottles  thus 
used  were  placed  passes  for  the  theatre.  On 
Saturday  and  Sunday,  the  last  two  days  of 
the  run  and  the  two  biggest  days  of  the 
week  at  this  famous  beach,  these  bottles  were 
taken  out  about  a  half  mile  beyond  the  surf 
line  in  a  motor  launch  and  thrown  overboard 
for  miles  along  the  entire  stretch  of  the 
beach.  Tide  and  wind  quickly  sent  them  in- 
shore where  they  were  washed  up  on  the 
beach  to  cause  a  wild  scramble  among  the 
curious  thousands  of  bathers  to  see  what  the 
bottles  contained. 

The  four  days  engagement  of  "The  Fool" 
at  the  Strand  Far  Rockaway  was  exploited 
in  a  dignified  manner  but  with  the  same 
lavish  display  of  newspaper  space  and  post- 
ing as  "The  Iron  Horse."  Instead  of  utilizing 
the  umbrellas  at  the  beach  for  this  engage- 
ment several  big  fifteen  foot  banners  were 
hung  along  the  ocean  front.  With  the  co- 
operation of  the  management  the  Fox  ex- 
ploiteer also  played  up  to  the  clergy  of  that 
vicinity  and  letters  of  invitation  to  see  the 
picture  were  sent  to  all  ministers,  priests  and 
rabl>is  in  the  Rockaways.  Bookstore  displays 
were  used  in  Far  Rockaway  for  ballyhooing 
both  "The  Iron  Horse"  and  "The  Fool." 


Mad-e  Bellamy  is  one  of  the  featured  player* 
in  "Lightnin',"  the  John  Golden  stage  success 
dir«  cted  by  John  Ford  for  William  Fox. 


Hook-up  With  Legion 

Ad   in   American   Legion   Weekly  Arranges 
for  Tie-up  With  Fox  Epic 

Exhibitors  booking  the  Fox  masterpiece, 
"As  No  Man  Has  Loved,"  have  possible  tie- 
ups  with  the  various  American  Legion  Posts 
in  their  neighborhoods  as  the  result  of  an  ad- 
vertisement inserted  by  the  Fox  company  in 
the  American  Legion  Weekly,  official  organ  of 
the  great  veterans'  organization. 

The  advertisement  carries  a  straightforward 
and  inspiring  message  to  every  legion  member 
and  calls  upon  the  Legionnaires  to  bring  honor, 
profit  and  good  will  to  their  posts  or  units  by 
sponsoring  in  their  communities  the  presenta- 
tion of  the  Fox  motion  picture  epic. 

The  ad  points  to  the  fact  that  the  picture 
carries  the  strongest  possible  kind  of  patriotic 
message,  being  a  throbbing  drama  of  devotion 
to  country,  home  and  family,  based  on  Edward 
Everett  Hale's  classic,  "The  Man  Without  a 
Country." 

In  addition  to  this  the  advertisement  appeals 
to  the  fraternal  spirit  of  the  organization  mem- 
bers by  pointing  out  that  "As  No  Man  Has 
Loved"  was  adapted,  directed,  acted,  and  staged 
by  veterans  of  the  World  War. 


Edward  Hearn  Featured 

Edward  Hearn  is  playing  the  leading  mas- 
culine role  opposite  Clara  Bow-  in  B.  P. 
Schulberg's  forthcoming  Preferred  Picture, 
"The  Lawful  Cheater,"  directed  by  Frank 
O'Connor.  Hearn  has  lately  built  popularity 
on  account  of  his  splendid  work  in  the  title 
role  of  "The  Man  Without  a  Country." 


Jane  Jennings  in  Cast 

Jane  Jennings,  "Cameo  Mother  of  the 
Screen,"  whose  last  work  was  in  "The  Little 
French  Girl,"  for  Paramount,  has  been  en- 
gaged for  the  society  mother  role  in  "The 
Danger  Line,"  which  Hugh  Dircker  is  di- 
recting for  Macfadden  at  the  Pathe  Studios. 


"Merry  Widow"  Release 

"The  Merry  Widow"  is  to  be  released 
early  in   November,  and  will  have  a  pre- 
view showing  at  the  Embassy  Theatre  in 
New  York. 


"The  Iron  Horse"  and  "The  Fool"  Receive 
Lavish  Praise  from  Calgary's  Chief  Censor 

In  the  lexicon  of  filmdom  the  phrase,  "commendation  from  the  censor,"  can  be 
regarded  fairly  as  praise  indeed!  Wherefore,  Fox  Film  Corporation  will  be  par- 
doned the  indulgence  of  voicing  a  justifiable  pride  over  the  enthusiastic  apprecia- 
tion expressed  by  Howard  Douglas,  chief  censor  at  Calgary,  Alberta,  Canada, 
for  the  William  Fox  productions  of  "The  Iron  Horse"  and  "The  Fool." 

Encomiums  are  not  given  lightly  in  official  Canada,  where  law  is  law,  and  its  execu- 
tion is  unswayed  by  influence  in  the  slightest  degree.  The  opinion  of  the  Canadian 
censor  on  "The  Iron  Horse"  follows: 

"This  is  a  wonderfully  artistic  and  measurably  realistic  production  of  scenes  and 
incidents,  real  and  imaginative,  in  the  construction  of  the  first  American  conti- 
nental railway.  It  is  history,  patriotism,  romance,  humor,  wild  west  show  and  Zane 
Grey  novel  so  intermingled  as  to  provide  a  bill  of  fare  with  something  to  suit  the 
taste  of  each  individual  in  the  most  cosmopolitan  audience.  The  picture  will  appeal 
to  the  popular  demand  for  lively  entertainment,  and,  at  the  same  time,  will  give  a 
certain  amount  of  information  of  an  instructive  nature." 

Writing  of  the  William  Fox  production  of  "The  Fool,"  adapted  for  the  screen 
from  Channing  Pollock's  stage  success,  Mr.  Douglas  said: 

"The  setting  is  good,  the  picture  is  clean  and  attractive,  and  altruistically  in- 
spiring, and  while  the  characters  portray  the  extreme  of  their  class,  the  moral  of 
the  plot  as  a  whole  leaves  an  uplifting  impression  upon  the  imagination.  Appeals  in 
a  sympathetic  manner  to  the  feelings  and  the  resulting  influence  should  be  in  the 
direction  of  better  conduct,  arising  out  of  a  saner  object  in  life." 


August  15,  1925 


MOVING   PICTURE  WORLD 


761 


LOWELL  SHERMAN 
The  »tar  of  "Satan  in  Sables,"  the  Warner 
Brothers  picture. 

May  McAvoy  in  Cast 

This    Splendid    Actress    in    Warner  Bros. 
"Lady  Windermere's  Fan" 

Warner  Bros,  have  engaged  May  McAvoy 
to  play  one  of  the  leads  in  "Lady  Winder- 
mere's Fan,"  the  world-celebrated  Oscar 
Wilde  drama  which  is  to  have  an  important 
place  in  the  1925-26  schedule.  Irene  Rich 
and  Clive  Brook  have  been  cast  for  import- 
ant parts,  the  latter  being  chosen  to  play 
Lord  Darlington. 

"Lady  Windermere's  Fan"  is  to  be  an 
Ernst  Lubitsch  production.  Following  his 
invariable  rule,  Mr.  Lubitsch  is  selecting  the 
•cast  very  deliberately  and  with  great  care, 
making  certain,  before  announcing  a  definite 
selection  for  any  given  role,  that  the  player 
he  has  in  mind  is  better  fitted  for  that  par- 
ticular part  than  any  other  who  could  be 
procured. 


Raymaker  to  Direct  "The  Sap" 

The  next  picture  which  Herman  Ray- 
inaker  will  direct  for  Warner  Bros.,  it  is  an- 
nounced, is  "The  Sap,"  the  third  contribution 
which  Matt  Moore  and  Dorothy  Devore  are 
to  make  to  the  1925-26  line-up.  This  is  a 
rollicking  story  with  an  unusual  theme  and 
a  colorful  romance.  Raymaker  lately  fin- 
ished "The  Love  Hour,"  with  Ruth  Clifford 
and  Huntly  Gordon,  and  before  that  directed 
Kathleen  Norris'  "Rose  of  the  World,"  in 
which  Patsy  Ruth  Miller  is  starred. 


Complete  "Compromise  Cast 

The  cast  of  Warner  Bros.  "Compromise," 
now  in  production  with  Alan  Crosland 
directing,  is  now  complete.  Irene  Rich  is 
starred  as  Joan  Trevore,  the  principal 
woman  character,  with  Louise  Fazenda  as 
Hilda ;  Clive  Brook  as  Alan  Thayer ;  Pauline 
Garon  as  Nathalie  Trevore;  Helen  Dunbar 
as  Aunt  Catherine;  Winter  Hall  as  Grand- 
father Trevore ;  Raymond  McKee  as  Ole ; 
Muriel  Frances  Dana  as  the  child,  and  Lynn 
Cowan  in  an  important  part. 


Archainbaud'  to  Direct 

Director  George  Archainbaud  arrived  in 
New  York  to  handle  the  megaphone  for  an 
Earl  Hudson  unit  of  First  National  in  the 
•filming  of  "The  Scarlet  Saint." 


New  York  Critics  Praise 

Irene  Rich  in  "Eve's  Lover" 


IRENE  RICH  in  "Eve's  Lover,"  a  War- 
ner Brothers  production,  was  the  fea- 
ture attraction  at  the  Piccadilly  Theatre, 
New  York,  last  week,  drawing  large 
audiences  and  winning  high  praise.  Ex- 
cerpts from  some  of  the  newspaper  reviews 
follow : 

Times:  Add  one  more  to  the  exhibits 
which  prove  that  if  a  photoplay  is  put  on 
well  the  audience  will  be  content.  "Eve's 
Lover"  has  a  cast  and  a  director.  Hence 
a  very  entertaining,  and  therefore  successful, 
photoplay.  The  actors  play  well  into  each 
other's  hands  and  they  play  well  individu- 
ally. Willard  Louis  shows  that  knack  of 
poking  fun  at  the  heavy  business  man  which 
is  individual  with  him.  Bert  Lytell  adds  to 
his  reputation  as  a  deft  comedian.  Clara 
Bow  is  pretty  and  vivacious  and  a  little 
more.  Irene  Rich  supplies  capitally  a  tone 
which  is  difficult  for  an  actress  to  catch  and 
which  is  indispensable  as  a  background  for 
the  piece.  Nor  must  we  forget  one  of  those 
little  clerk  bits  by  Arthur  Hoyt. 


Delight  Evans  in  Morning  Telegraph:  It 
is  entertaining.  There  is  something  in  it  to 
please  every  taste.  Women,  especially,  will 
enjoy  the  fine  work  of  Irene  Rich  in  a  sym- 
pathetic characterization.  She  plays  Eve 
as  she  always  plays  other  roles — sincerely 
and  earnestly.  Bert  Lytell  is  a  dashing  and 
humorous  count. 

American:  The  picture  has  been  well 
written  and  directed.  Irene  Rich  is  always 
lovely.  Clara  Bow  and  Willard  Louis  bring 
fun  to  the  story. 

Mildred  Spain  in  Daily  News:  A  charm- 
ing and  wholly  delightful  tale.  If  Irene 
Rich  is  one  of  your  favorites — and  isn't 
she? — don't  miss  this  one. 

Evening  Post:  "Eve's  Lover"  is  enter- 
taining.   Irene  Rich  is  a  good  Eve. 

Sun:  Miss  Rich  furthers  her  reputation  as 
an  extremely  capable  cinema  actress.  This 
is  quite  a  feat. 

Dorothy  Herzog  in  Daily  Mirror:  The 
story  is  frolicsome  and  snappy,  and  adroitly 
handled  by  Director  Roy  Del  Ruth. 


Editing  Many  Pictures 

With  several  big  feature  productions  com- 
pleted simultaneously,  the  cutting  rooms  are 
the  center  of  attention  at  Universal  City  just 
now. 

Lawrence  Trimble's  "My  Old  Dutch,"  from 
the  famous  coster  song  and  English  stage  play; 
William  A.  Seiter's  production,  "Where  Was 
I?"  starring  Reginald  Denny;  "The  Beautiful 
Cheat,"  featuring  Laura  La  Plante  under  Ed- 
ward Sloman's  direction;  Svend  Gade's  "Pea- 
cock Feathers"  and  several  others,  are  in  the 
editing  stage.  Their  directors,  meanwhile,  are 
preparing  new  stories  to  be  put  in  production 
soon. 


Completes  "What  Price  Beauty" 

Mrs.  Rudolph  Valentino  has  completed 
"What  Price  Beauty,"  her  first  effort  as  a 
film  producer,  and  has  started  the  negative 
on  the  way  to  New  York.  The  fifilm  is 
being  shipped  in  custody  of  George  Ullman, 
the  Valentino  business  manager. 

While  in  New  York  Ullman  will  handle 
negotiations  for  a  release,  all  offers  having 
been  held  up  pending  his  arrival  for  per- 
sonal discussion.  As  an  original  story  and 
independent  production  by  Natacha  Ram- 
bova,  Valentino's  wife,  "What  Price 
Beauty"  has  been  the  subject  of  consider- 
able comment. 


"Ma"  Ferguson  Asks  Warner  Brothers  to 
Produce  "The  Q olden  Cocoon"  in  Texas 


GOVERNOR  MIRIAM  A.  FERGUSON  of  Texas,  the  first  woman  ever  elected 
Chief  Executive  of  an  American  State,  is  thoroughly  alive  to  anything  that  will 
spread  the  name  and  fame  of  the  Lone  Star  commonwealth  outside  its  own 
wide-flung  boundaries.  This  is  evidenced  by  a  telegram  received  this  week  by  Warner 
Brothers,  inviting  them  to  film  their  new  picture,  "The  Golden  Cocoon,"  in  Texas, 
where  most  of  the  action  of  the  story  is  laid.  The  telegram  was  as  follows: 
"Sam  Warner,  Warner  Brothers,  Inc.,  New  York,  N.  Y.: 

"We  understand  that  your  company  will  film  'The  Golden  Cocoon,'  written  by  Ruth 
Cross.  This  story  is  laid  in  and  around  Austin  and  the  University  of  Texas.  We  wish 
to  extend  a  most  cordial  invitation  to  you  and  your  company  to  film  the  scenes  on  the 
actual  locations  described  in  the  book. 

(Signed)    "Governor  Miriam  A.  Ferguson; 

"W.  M.  W.  Splawn,  President,  University  of  Texas; 

"Mrs.  Charles  Joe  Moore,  Chairman,  Better  Films  Committee  of  Texas; 

"Austin  Chamber  of  Commerce; 

"E.  B.  Roberts,  Manager,  Majestic; 

"Louis  Novy,  Manager,  Hancock; 

"L.  R.  Guyer,  Manager,  Queen; 

"J.  J.  Hageman,  Manager,  Crescent; 

"  'Skinny'  Prior,  Manager,  Grand  Central." 
The  heroine  of  "The  Golden  Cocoon"  is  the  daughter  of  a  northern  Texas  family, 
who  wins  a  scholarship  and  attends  the  State  University,  at  Austin.  She  falls  in  love 
with  a  lawyer-politician  and  marries  him  just  after  his  election  as  Governor.  Many  of 
the  subsequent  scenes  are  laid  in  the  Executive  Mansion,  where  Mrs.  Ferguson  is  now 
presiding,  and  others  in  the  Capitol  where  her  offices  are. 

Warner  Brothers,  in  a  telegram  of  acknowledgment,  expressed  their  deep  apprecia- 
tion of  the  invitation  from  the  Texans.    Ruth  Cross,  the  author,  is  a  native  Texan. 


762 


MOVING    PICTURE  WORLD 


August  15,  1925 


Sally  of  the  Sawdust" 

Pleases  Chicago  Critics 


^f-T>HE  new  D.  W.  Griffith  picture, 
I  'Sally  of  the  Sawdust,'  stands  in  a 
A  class  by  itself,"  said  Carl  Sandberg, 
motion  picture  reviewer  for  the  Chicago  Daily 
News,  when  this  United  Artists  Corporation 
release  had  its  world  premiere  showing  at 
the  Roosevelt  Theatre,  Chicago. 

"This  'Sally'  picture  is  good,  standing  way 
up  among  the  best  of  the  year.  And  some 
will  say  it  is  the  best  Griffith  has  done  since 
he  made  'Broken  Blossoms.'  If  you  enjoy  that 
twist  of  the  byway  of  life  where  tears  and 
laughter  come  close  to  mixing,  where  pain 
turns  with  jokes  at  itself,  and  the  terms  of 
comedy  and  tragedy  get  lost  like  sunshine 
and  rain  during  a  sunshower,  then  take  a 
look  at  Carol  Dempster  playing  Sally,  W.  C. 
Fields,  as  Prof.  Eustace  McGargle,  spieler, 
faker  and  three-card  man,  also  is  a  new 
development.  We  recommend  'Sally  of  the 
Sawdust'  as  entertainment,  a  blend  of  misery 
and  monkeyshines  and  majesty." 

"'Sally  of  the  Sawdust'  is  a  picture  of  un- 
doubted box-office  strength,"  said  Rob  Reel 
in  the  Chicago  Evening  American.  "Griffith 
brushes  in  characters,  pathos  and  comedy, 
particularly  the  latter,  with  his  usual  adroit- 


ness and,  presto,  a  photoplay  that  will  give 
many  of  his  other  creations  a  hard  run  in  the 
popularity  race.  The  picture  has  been  filmed 
with  such  a  high  grade,  splendid  develop- 
ment of  engaging  incident  that  it  reaches  a 
high  mark  as  entertainment." 

"Comedy  is  the  keynote  of  D.  W.  Griffith's 
latest  offering  'Sally  of  the  Sawdust,'  a  story 
of  circus  life,"  wrote  Genevieve  Harris  of  the 
Chicago  Post.  "The  plot  is  simple  and  i" 
presented  in  a  straightforward  way.  It  is 
good  entertainment.  The  laughter  it  wins 
from  the  audience  proves  how  well  its  points 
'get  across.'  After  all  there  is  no  analyzing 
comedy.  It  makes  you  laugh  or  it  doesn't. 
And  this  picture  makes  'em  laugh,  which  is 
its  sole  aim." 

"Don't  miss  "Sally  of  the  Sawdust'  which 
is  a  masterpiece,"  said  Ashton  Stevens,  in 
the  Chicago  Evening  Herald.  "It  seems  to 
me  that  the  stage  art  of  an  actor  never 
has  been  so  successfully  transferred  to  the 
screen  as  D.  W.  Griffith  here  renders  that 
of  W.  C.  Fields.  I  shall  not  attempt  to  list 
all  the  desirable  laughs,  rail  and  sawdust, — 
perhaps  the  only  really  laughable  bootleg- 
ging joke  of  the  year.  Don't  miss  'Sally  of 
the  Sawdust.' " 


Theatres  Demand  Fox  Varieties 
in  Advance  of  Release  Dates 


EMULATING  Oliver  Twist,  the  Broad- 
way exhibitors  are  asking  for  "more" 
of  the  Fox  Varieties  releases,  even  be- 
fore the  date  set  for  the  first  showing  of  these 
film  adventures  into  the  land  of  romance  and 
science  around  the  world.  So  great  has  been  the 
demand  for  these  interesting  one  reelers  from  the 
big  time  theatres  that  Fox  Film  Corporation 
has  been  obliged  to  dip  into  its  1925-26  novelty 
chest  to  supply  the  requests. 

Five  of  the  Fox  varieties  for  next  season 
which  have  been  shown  at  the  Colony,  Rialto 
and  Strand  theatres  so  far  are  "West  Wind," 
July  26;  "Toiling  for  Rest,"  June  28;  "With 
Pencil,  Brush  and  Chisel,"  August  9;  "Sky 
Tribe,"  June  28;  and  "My  Own  Carolina," 
May  31. 

The  diversity  of  subjects  treated  in  this  in- 
teresting series  is  one  of  the  attractive  features 
with  exhibitors.  The  motion  picture  public 
has  evinced  a  growing  interest  in  the  Fox 
Varieties  sintv  the  release  of  the  first  of  the 
series  a  few  weeks  ago.  Some  of  the  film., 
which  the  demand  bids  fair  to  force  into  pre- 
mature release  include  "In  A  China  Shop," 
a  unique  subject  graphically  picturing  the 
history  of  porcelain  making;  "Cuba  Steps 
Out,"  a  romp  through  the  picturesque  tropical 
playground  of  the  Western  Hemisphere  and 
the  sugar  and  tobacco  fields;  "White  Paper," 
revealing  the  transformation  of  the  tree  into 
the  modern  newspaper;  and  "Ti.e  River  Nile," 
a  photographic  story  of  mysterious  Egypt  liv- 
ing today  as  it  did  5000  years  ago. 

Ot  tne  Fox  Varieties  already  appearing  on 
the  screen,  "West  Wind,"  the  first  of  the  re- 
leases, won  instant  popularity.  It  is  a  vivid 
combination  of  travelogue  and  autobiography 


of  nature's  paradox  in  its  swift  journey  around 
the  earth.  The  scenes  were  taken  on  the 
ground  by  the  staffs  of  Fox  cameramen  in 
every  clime  and  more  than  a  dozen  countries. 
Every  mood  of  the  west  wind  is  recorded  in 
its  swift  skimming  of  the  surface  of  land  and 
sea. 

"Toiling  for  Rest"  carrys  the  jaded  stay- 
at-home  audiences  on  a  magic  carpet  into  the 
heart  of  the  unexplored  regions  of  the  pic- 
turesque Canadian  Rockies,  filming  hazardous 
scaling  of  snow-clad  peaks  and  yawning 
chasms. 

The  lurking  desire  in  every  human  breast 
to  return  to  the  scenes  tf  childhood  days  finds 
satisfaction  in  the  quaint  "My  Own  Carolina" 
with  its  mossy  brooks  and  sylvan  dells. 

A  close-up  of  genius  at  work  vitalizes  the 
studio  atmosphere  in  "With  Pencil,  Brush  and 
Chisel,"  one  of  the  intimate  and  unique  studies 
of  Fox  Varieties.  The  artistic  versatility  of 
Emil  Fuchs,  famous  sculptor,  painter,  etcher  and 
writer,  is  a  revelation  of  the  intimacy  with  life 
secured  through  the  camera  lens. 

"The  Sky  Tribe"  unfolds  on  the  screen  the 
wonders  of  the  Painted  Desert  of  the  South- 
west and  a  thrilling  adventure  into  the  high 
mesas  where  the  Eagle  men,  the  Pueblo  In- 
dians, dwell. 


To  Adapt  "Three  Faces  East" 

G.  Gardner  Sullivan,  a  dominating  figure  in 
the  world  of  screen  writing,  has  been  secured 
by  Cecil  B.  De  Mille  to  prepare  a  screen  treat- 
ment of  "Three  Faces  East,"  the  famous  war- 
ti  'e  secret  service  play,  which  is  to  be  filmed 
ai  Ihe  De  Mille  Studio  under  the  direction  of 
R  cert  Julian. 


Richard    Talmadge    is    the    *tar    of  Carlos 
Productions. 

"Don  Q"  in  Boston 

"Doug"  Fairbanks'  Picture  to  Have  Boston 
Presentation 

Harry  D.  Buckley,  personal  business  rep- 
resentative for  Douglas  Fairbanks,  announces 
that  his  latest  feature,  "Don  Q,  Son  of 
Zorro,"  which  had  had  a  phenomenal  sum- 
mer run  of  eight  weeks  at  the  Globe  Thea- 
tre, New  York,  will  open  at  the  Colonial 
Theatre,  Boston,  Monday  August  17,  for  a 
limited  engagement  of  one  month. 

Practically  the  entire  force  used  in  the 
Globe  presentation  will  be  taken  to  Boston, 
and  this  includes  prologue,  scenery  and 
artists.  Mortimer  Wilson,  who  wrote  the 
musical  score  for  "Don  Q,"  while  the  pic- 
ture was  in  the  making  at  the  Pickford-Fair- 
banks  studios,  will  conduct  a  special  sym- 
phonic orchestra  at  the  Colonial  during  the 
Boston  run. 


"Just  Suppose"  Purchased 

J.  Boyce  Smith.  Jr..  general  manager  of 
Inspiration  Pictures,  Inc..  announces  the 
purchase  of  A.  E.  Thomas'  successful  stage 
play,  "Just  Suppose,"  for  Richard  Barthel- 
mess'  use. 

Mr.  Smith  is  particularly  enthusiastic 
over  the  acquisition  of  "Just  Suppose"  for 
the  young  star,  believing  that  it  will  make 
a  delightful  and  romantic  vehicle  for  him. 
It  is  expected  that  "Just  Suppose"  will  be 
screened  as  Mr.  Barthelmess'  next  vehicle 
for  First  Nationl  release  to  follow  "The 
Beautiful  City,"  now  in  production.  It  is 
probable  that  some  of  the  scenes  will  be 
filmed  in  Europe. 


Tiesler  Organizes  Producing  Unit 

Hans  Tiesler,  recently  returned  from 
Europe,  has  put  all  his  energy  into  organiz- 
ing the  Hans  Tiesler  Productions,  and  is 
making  a  reporter  picture,  called,  appropri- 
ately enough,  '"His  First  Story." 

The  picture  is  one  of  a  series  of  six,  and 
the  story  was  written  directly  for  the  screen 
by  L.  V.  Jefferson.  The  cast  includes  the 
charming  Gloria  Grey,  Charles  Gerrard, 
Henry  A.  Barrows,  and  Roy  Hughes,  and 
Robert  M.  Brown  is  directing. 

Frank  Hutter  of  the  K  and  H.  Film  Dis- 
tributing Company  is  making  a  special  trip 
to  New  York  with  this  picture  in  order  to 
market  the  series. 


August  15,  1925 


MOVING   PICTURE  WORLD 


763 


Arthur  Somers  Roach,  the  novelist,  who  has 
just  closed   a   contract   with   Warner  Bros, 
for  all  his  novels  and  he  will  devote  part  of 
his  time  to  assisting  in  their  supervision. 

Will  Direct  Harry  Carey 

Director  and  Cast   Selected   for   "The  Man 
From   Red  Gulch" 

Edmund  Mortimer,  who  directed  "The  Prairie 
Pirate,"  the  first  of  the  new  series  of  Harry 
Carey  westerns,  and  according  to  report,  the 
best  Carey  picture  to  date,  has  been  re-engaged 
by  Hunt  Stromberg  to  direct  Carey  in  the 
second  picture,  "The  Mail  From  Red  Gulch." 

In  addition  to  engaging  Mortimer,  Strom- 
berg has  also  selected  Harriett  Hammond  as 
Carey's  leading  lady  in  this  production,  and 
Frank  Campeau,  Mark  Hamilton,  Lee  Shum- 
way,  Doris  Lloyd,  Virginia  Davis  and  Mickey 
Moore  for  the  supporting  cast. 

"The  Man  From  Red  Gulch"  was  adapted 
for  the  screen  by  Harvey  Gates  from  Bret 
Harte's  colorful  western  story  "The  Idyl  of 
Red  Gulch."  It  will  be  released  by  Producers 
Distributing  Corporation  in  November. 


Big  Sets  for  M.-G.-M. 

Construction  of  two  elaborate  sets  repre- 
senting cafes  in  Paris  and  New  York  has 
begun  at  the  Metro-Goldwyn-Mayer  studios. 
The  first  of  these  represents  a  Parisian  cafe 
in  Josef  von  Sternberg's  "The  Masked 
Bride,"  starring  Mae  Murray,  who  plays  the 
part  of  a  cabaret  dancer.  Francis  X.  Bushman 
plays  opposite  Miss  Murray  in  this  Leon 
Abrams  story.  The  second  set  is  one  of 
the  high  lights  of  Robert  Z.  Leonard's  "A 
Little  Bit  of  Broadway,"  by  Richard  Con- 
nell,  co-featuring  Pauline  Starke  and  Charles 
Ray.  This  set  represents  an  exceedingly 
elaborate  New  York  cabaret  in  which  a 
unique  ballet  of  dancers  and  manikins 
coached  by  Fanchon  and  Marco,  appear  in 
support  of  Miss  Starke,  who  has  the  role  of 
a  ballet  dancer. 


World  Famous  Designer  Signed' 

Cecil  B.  De  Mille  announces  the  signing  of  a 
long  term  contract  with  Gilbert  Adrian  to  be 
associate  gown  designer  with  Mile.  Henriette 
Dallett  of  Paris  who  is  already  installed  at  the 
De  Mille  studio. 

Adrian  is  the  young  Parisian  artificer  in 
silks  and  satins  who  startled  Broadway  with  his 
unusual  costume  creations  for  Irving  Berlin's 
Music  Box  Revue  of  1922-23.  More  recently 
Mr.  Adrian  made  costumes  for  Rudolph  Valen- 
tino's "The  Hooded  Falcon"  and  Mrs.  Rudolph 
Valentino's  "What  Price  Beauty." 


St.  Louis  Receives  Unusual 
Heralding  on  Fox's  "The  Fool" 


THE  St.  Louis  engagement  of  "The 
Fool,"  at  the  King's  Garden  Theatre, 
that  city,  received  a  smashing  cam- 
paign at  the  hands  of  Al  J.  Marks  and  the 
Fox  exploitation  forces. 

Among  other  stunts  employed  was  a  unique 
method  of  distributing  special  circulars  about 
town,  by  a  systematic  house-to-house  cam- 
paign. Fifty  boys  were  used  to  distribute 
the  heralds.  Each  boy  wore  a  large  printed 
card  on  his  cap,  reading: 

"THE  FOOL 
STARTS  SATURDAY 
KING'S  THEATRE." 
Seven  big  cars  were  used  to  transport  the 
boys  to  different  sections  of  the  city.  The 
cars  carried  banners  reading: 

"The  Fool — Not  the  Owner 
Of  a 
Star  Car 
'THE  FOOL' 
Will  be  at  the 
King's  Theatre — Next  Week." 


The  cars  constituted — in  themselves — a 
good  exploitation  parade. 

To  make  doubly  certain  that  no  section  of 
St.  Louis  was  overlooked  in  the  "flyer"  cam- 
paign, the  city  was  divided  into  districts.  On 
one  day  the  West  side  and  part  of  the  North 
side  was  worked,  while  the  following  day 
was  devoted  to  cleaning  up  the  South  side 
and  balance  of  the  North  side.  The  East 
side  of  the  city  was  handled  by  boys  on  foot 
and  on  bicycles. 

The  effectiveness  of  this  stunt  lay  in  the 
fact  that  the  exploitation  instead  of  being 
worked  on  the  downtown  streets  of  the 
city,  or  in  the  vicinity  of  the  theatre — as  is 
generally  the  case,  was  in  reality  brought  to 
the  very  doorsteps  of  every  home  in  the  city. 
The  bannered  cars,  the  boys  bearing  signs, 
and  the  heralds  themselves  comprising  three 
separate  and  distinct  exploitation  mediums 
that  could  not  fail  to  attract  attention.  This 
carefully  planned  campaign  reflects  great 
credit  upon  those  responsible  for  its  execu- 
tion. 


"Bill"  Hart  "Set"  to  Start  for 
United  Artists  Corporation 


UNIVERSAL  CITY  as  the  studio;  Aug. 
10th  as  official  starting  date;  King 
Baggot  as  director;  Wallace  Kerrigan 
as  production  manager  are  the  latest  an- 
nouncement concerning  William  S.  Hart's 
first  production  for  United  Artists  Corpora- 
tion release,  "Tumbleweeds,"  an  adaptation 
by  C.  Gardner  Sullivan  from  Hal  G.  Evarts' 
novel  which  ran  serially  in  the  Saturday  Eve- 
ning Post  and  afterward  had  a  large  saie 
in  the  book  market. 

Offices,  dressing  rooms  and  all  facilities  for 
"Tumbleweeds"  have  been  arranged  and  one 
of  the  most  effective  streets  ever  con- 
structed is  being  built.  This  will  represent 
Caldwell,  Kan.,  as  it  was  in  1889,  when  the 
Cherokee  Strip  was  opened  to  homesteaders. 


Much  of  the  action  of  the  picture  centers 
about  this  location. 

Another  important  locale  for  exterior 
scenes  will  be  that  showing  the  cattle  coun- 
try and  two  of  the  biggest  ranches  on  the 
Texas  Range  will  be  utilized  for  this  pur- 
pose. 

"Tumbleweeds"  is  largely  an  outdoor  pic- 
ture and  will  mean  the  use  of  large  crowds 
of  people,  big  herds  of  cattle,  thousands  of 
wagons,  and  so  on. 

J.  H.  McCloskey  will  assist  King  Baggot 
in  directing.  The  complete  cast  will  be  an- 
nounced shortly,  but  Captain  T.  E.  Duncan 
has  been  engaged  to  play  a  military  role  in 
the  picture  and  act  as  military  advisor  in 
scenes  where  United  States  troopers  will  ap- 
pear. 


UniversaVs  "See  America  First" 
Caravan  Moving  Eastward  Fast 


UNIVERSAL'S  "See  America  First" 
unit,  the  motor  truck  and  trailer  which 
is  filming  scenes  in  various  American 
cities  as  exploitation  for  the  Second  White 
List  and  for  the  Greater  Movie  Season,  is  well 
on  its  triumphant  way  across  the  United  States. 
It  now  is  in  the  Chicago  territory,  after  having 
made  an  eventful  run  from  San  Francisco, 
with  stop-overs  in  Salt  Lake  City,  Omaha, 
Des  Moines  and  other  places.  At  several  of 
these  stops,  screen  tests  were  made  of  local 
beauties,  selected  through  newspaper  contests. 


As  a  result  several  girls  have  received  con- 
tracts from  Universal  and  no\^  are  being 
trained  at  Universal  City. 

C.  E.  Holah,  in  charge  of  the  Universal 
caravan,  reports  that  each  locality  has  given 
a  royal  reception  to  the  "See  America  First" 
unit.  In  each  town  where  a  stop  has  been 
made,  the  unique  outfit  has  pulled  up  in  front 
of  the  theatre  of  a  prominent  Universal  ex- 
hibitor, who  has  benefited  thereby  from  the 
large  crowds  which  gather  to  look  at  the  motor- 
ized bungalow  which  forms  the  center  of  at- 
traction of  the  unit. 


764 


MOVING    PIC'l  URE  WORLD 


August  15,  1925 


Ray  Remains  With  Chadwick 

According  to  an  announcement  from  the 
offices  of  Chadwick  Pictures  Corporation, 
Charles  Ray  is  still  under  contract  with  that 
firm.  Through  arrangement  with  the  Chad- 
wick Company,  Ray  will  make  one  picture 
for  Metro-Goldwyn.  On  completion  of  that 
production,  Ray  will  return  to  Chadwick, 
starting  production  immediately  on  the  first 
<-r  the  remaining  pictures  he  will  make  for 
that  company  under  his  present  contract. 
"Some  Pun'kins"  and  "Sweet  Adeline,"  Ray's 
first  Chadwick  releases,  have  been  com- 
pleted. 

"The  Love  Toy" 

Having  finished  "Satan  in  Sables,"  the  first 
of  the  starring  productions  on  the  1925-26 
Warner  Bros,  schedule,  Lowell  Sherman  has 
started  work  on  "The  Love  Toy,"  with  Earle 
Kenton  directing.  The  scenario,  by  Sonya 
Levien,  is  the  first  this  young  woman  has 
done  since  joining  the  Warner  staff.  Jane 
vVinton  and  Maud  George  have  lately  been 
added  to  the  cast  of  "The  Love  Toy." 


Signs  Famous  Russian  Team 

The  Imperial  Theatre  at  Moscow,  that 
great  dramatic  palace  of  the  continent,  has 
sent  two  of  its  favorite  artists  to  Hollywood. 

They  are  Laty  Floren,  famous  Russian 
playwright,  actor  and  director,  and  his  wife, 
equally  famous  on  the  continent  as  a 
•dramatic  actress,  theatrically  known  as 
Monna  Gann.  They  have  just  been  signed 
by  B.  P.  Schulberg  and  will  make  their 
American  screen  debut  under  the  Schulberg 
banner. 


Screen  Veteran  Reunion 

Lionel  Barrymore  and  Henry  B.  Walthal, 
veteran  screen  players,  members  of  the 
■original  Biograph  stock  company,  are  re- 
united for  the  first  time  in  many  years  as 
featured  actors  in  B.  P.  Schulberg's  new 
Preferred  Picture,  "The  Girl  Who  Wouldn't 
Work."  Marguerite  De  La  Motte  and  Lilyan 
Tashman  are  also  in  the  cast,  which  Marcel 
De  Sano  directed. 


Radio  Debut  of  Riza  Royce 

Riza  Royce,  stage  star,  signed  recently  to 
a  long  term  contract  with  B.  P.  Schulberg 
Productions,  made  her  radio  debut  last  week, 
speaking  through  Station  WGBS  in  Xew 
York  City.  Miss  Royce  is  well  known  in 
New  York  for  her  performance  of  the 
"vamp"  in  Edgar  Selwyn's  stage  success, 
"Dancing  Mothers."  She  was  formerly  fea- 
tured in  the  Ziegfeld  Follies. 


Phyllis  Haver  Signed 

William  de  Mille  has  signed  Phyllis  Haver 
to  play  the  part  of  Florence  Wheeler  in  his 
next  Paramount  production,  "New  Brooms," 
the  play  which  Frank  Cravens  wrote  and  pro- 
duced in  New  York.  Clara  Beranger,  with  her 
usual  skill,  prepared  the  adaptation. 

So  far  the  cast  includes  Bessie  Love,  Neil 
Hamilton,  Robert  McWade  and  Miss  Heaver. 


Studio  Party  Visit 

A  private  showing  of  Erich  von  Stro- 
heim's  "The  Merry  Widow"  was  the  fea- 
ture of  a  private  dinner  party  recently  given 
by  Will  Hays  at  the  Ambassador  Hotel  in 
Los  Angeles  to  a  member  of  close  friends, 
including  Mr.  and  Mrs.  Howard  Chandler 
Christy  and  Mr.  and  Mrs.  William  Ran- 
dolph Hearst. 


LILLIAN  GISH 

First  photograph  of  famous  star  as 
"Mimi,"  in  her  production  of  "La  Bo- 
heme,"  which  King  Vidor  is  directing. 
Edmund  Goulding  adapted  the  story; 
Mme.  Fred  Degresac  wrote  the  continuity; 
Jack  Gilbert  plays  opposite  the  star.  This 
is  a   Metro-Goldwyn- Mayer  picture. 

Warners  Change  Titles 

Warner  Bros,  have  decided  to  change  the 
titles  of  three  pictures  on  their  1925-26 
schedule.  The  name  of  "The  Easiest  Road," 
now  in  production,  with  Marie  Prevost  in 
the  stellar  role,  has  become  "Seven  Sinners." 
This  is  an  original  story  by  Bradley  King. 
The  title  of  "Kentucky  Hills,"  the  adaptation 
of  Charles  A.  Logue's  magazine  story,  in 
which  Rin-Tin-Tin  is  the  central  figure,  has 
become  "Below  The  Line,"  and  Rex  Beach's 
"The  Barrier  That  Was  Burned"  will  appear 
on  the  screen  as  "Barriers  of  Fire." 


Berger  Starts  "Unfair  Sex" 

Henri  Diamant  Berger  who  has  already 
made  two  feature  productions,  "Fifty-Fifty" 
and  "Lovers'  Island,"  for  the  new  season's 
program  of  Associated  exhibitors,  has  started 
a  third  picture  entitled  "The  Unfair  Sex"  at 
the  Diamant  Studio  in  Fort  Lee,  New  Jersey. 

The  cast  numbers  several  names  well  known 
to  filmdom,  including  Nita  Naldi,  Holbrook 
Blinn,  Hope  Hampton,  Walter  Miller,  Jack 
Raymond  and  Ida  Darling. 


Metro's  Trackless  Train 

Metro-Goldwyn-Mayer's  Trackless  Train, 
now  crossing  the  country  from  New  York 
to  Los  Angeles  in  the  interests  of  better 
roads  and  better  motion  pictures  has  reached 
Milwaukee,  and  has  been  accorded  one  of 
the  most  sensational  receptions  in  the  his- 
tory of  its  trip  by  this  city. 


Added  to  Cast 

Mathew  Betz  and  Karl  Dane  have  been 
added  to  the  cast  of  Rupert  Hughes' 
"Don't,"  and  will  play  the  roles  of  lunatics 
in  this  Metro-Goldwyn-Mayer  production, 
directed  by  Alf  Goulding.  Sally  O'Neill  and 
Bert  Roach  have  the  featured  roles. 


Ruth  Stonehouse  in  Cast 

Ruth  Stonehouse  has  been  added  to  the 
cast  of  "The  Danger  Line,"  in  one  of  the 
reatured  roles.  Hugh  Dircker  is  directing 
the   photoplay   being   filmed   at   the  Patk- 


First  Standard  Comedy 

Joe  Rock  has  completed  actual  production 
work  on  the  first  of  the  Standard  Fat  Men 
scries  for  F.  B.  O.  which  feature  the  "Ton  of 
Fun"  composed  of  three  of  the  heaviest 
comedians  known  to  the  screen,  'Tiny" 
Alexander,  "Kewpie"  Ross,  and  "Fatty" 
Karr,  whose  gross  weight  closely  approaches 
a  ton.  Billie  Rhodes,  famous  comedienne 
appears  in  this  comedy  with  the  heavy- 
weight trio.  The  production  is  now  in  the 
cutting  room  and  as  soon  as  it  is  titled  will 
be  shipped  to  the  F.  B.  O.  branches  for  re- 
lease on  September  6. 


Title  Writers  Signed 

Two  noted  title  writers  have  been  signed  on 
a  joint  long  term  contract  by  Metro-Goldwyn- 
Mayer,  according  to  Louis  B.  Mayer,  produc- 
tion executive  at  the  Culver  City  studios.  They 
are  Katherine  Hilliker  and  her  husband,  Cap- 
tain H.  H.  Caldwell,  who  together  have  titled 
many  of  the  greatest  pictures  ever  made  and 
have  been  responsible  for  the  titling  of  many 
foreign  pictures. 


Sign  Malcolm  St.  Clair 

Malcolm  St.  Clair  has  been  signed  to  long- 
term  contract  as  a  Paramount  Director  it  was 
announced  by  Jesse  L  Lasky,  first  vice-presi- 
dent of  Famous  Players-Lasky  Corporation  in 
charge  of  production. 

St.  Clair  was  signed  recently  by  Mr.  Lasky 
to  direct  two  productions  for  Paramount, 
"Are  Parents  People"  and  "The  Trouble 
with  Wives."  So  admirably  did  he  prove  him- 
self as  director  that  he  has  now  been  given  a 
long-term  contract. 


"Hero  of  the  Big  Snows" 

June  Marlowe,  Willard  Louis  and  Charles 
Farrell  have  been  added  to  the  cast  of  War- 
ner Bros.'  "A  Hero  of  the  Big  Snows,"  in 
which  the  remarkable  dog  actor,  Rin-Tin- 
Tin,  is  featured.  Miss  Marlowe  had  an  im- 
portant part  in  "Below  the  Line,"  a  Rin-Tin- 
Tin  picture  which  was  recently  finished,  and 
both  she  and  Mr.  Farrell  are  in  "The  Clash 
of  the  Wolves"  also. 


"The  Tower  of  Lies" 

Marian  Ainslee's  next  assignment  at  the 
Culver  City  studios  will  be  the  titling  of  Vic- 
tor Seastrom's  "The  Tower  of  Lies,"  based  on 
the  Selma  Lagerlof  novel,  "The  Emperor  of 
Portugalia,"  now  being  completed  with  Lon 
Chaney  and  Norma  Shearer  starred.  Miss 
Ainslee  titled  Seastrom's  greatest  success,  "He 
Who  Gets  Slapped." 


Frank  Tuttle  Resting 

Frank  Tuttle  is  spending  a  three  weeks' 
vacation  in  Maine  following  the  completion 
of  his  latest  Paramount  picture,  "Lovers  in 
Quarantine, "  in  which  Bebe  Daniels  is  star- 
red. On  his  return  he  will  direct  the  big 
special  "The  American  Venus,"  in  which 
the  winner  of  the  annual  beauty  pageant  at 
Atlantic  City  will  be  featured. 


"Saving  a  Safe"  Completed 

Joe  Rock  has  completed  Jimmy  Aubrey's 
twelfth  comedy  for  F.  B.  O.  release  entitled, 
"Saving  A  Safe."  This  comedy  is  the 
twenty-fourth  Jimmy  Aubrey  comedy  to  be 
produced  by  Jimmy  Aubrey  Productions, 
Inc.,  and  will  be  released  by  F.  B.  O.  Sep- 
tember 15th. 


August  15,  1925 


MOVING   PICTURE  WORLD 


765 


Thomas  Meighan  Goes  to 

Ireland  to  Make  Picture 


Richard  Dix  and  Frances    Howard   in  "Too 
Many   Kisses,"  a   Paramount  picture. 


THOMAS  MEIGHAN  has  gone  to  Ireland 
to  make  a  motion  picture.  With  a 
staff  of  cameramen,  director,  technical 
assistants  and  fellow  players,  the  celebrated 
screen  actor  sailed  on  the  Leviathan,  Satur- 
day, July  25th,  to  spend  about  four  weeks 
among  the  picturesque  hills  of  Kerry  County. 

The  picture  will  have  the  famous  Lakes  of 
Killarney,  Muckross  Abbey,  Ross  Castle  and 
Blarney  Castle  for  a  background.  Some  of 
the  scenes  will  be  made  on  a  celebrated  race 
course  near  Dublin. 

Mr.  Meighan  has  long  cherished  an  ambition 
to  make  a  picture  in  Ireland,  and  for  more 
than  a  year  the  scenario  staff  of  Famous 
Players-Lasky  Corporation  has  been  search- 
ing the  field  of  literature  for  an  authentic 
Irish   story.    Hundreds  of   novels,  plays  and 


Kinograms  Shows  Slow  and 
Regular  Motion  at  Same  Time 


A DISTINCT  novelty  in  news  reel  sub- 
jects is  contained  in  Educational's 
news  reel,  Kinograms,  No.  5105,  re- 
leased August  1,  in  a  picture  showing  slow 
motion  and  regular  motion  on  the  screen 
at  the  same  time. 

This  remarkable  effect  is  shown,  it  is 
claimed,  for  the  first  time  in  film  history, 
and  was  accomplished  with  the  aid  of  a 
specially  designed  camera. 

The  picture  was  taken  by  John  J.  Blythe, 
Kinograms  cameraman  for  the  southeastern 
district,  and  concerns  a  series  of  views  of 
cadets  from  the  Citizens'  Military  Training 
Camp  of  Atlanta,  Georgia,  in  cavalry  prac- 
tice at  Fort  Oglethorpe,  Ga.  Colonel  Meyer, 
of  the  Signal  Corps,  U.  S.  A.,  in  command 
at  the  Fort,  staged  the  scenes  for  Blythe, 
which  consisted  of  expert  riders  in  daring 
equine  stunts,  and  a  series  of  hurdle  jumps. 

Blythe,  ho  has  been  working  on  his 
special  camera  for  some  time,  took  it  with 
him  as  well  as  a  regulation  camera.  In  the 
exhibition  over  the  hurdles  he  first  exposed 


the  film  on  the  upper  half  of  the  screen 
showing  regular  motion.  Then  he  wound 
back  the  film  and  this  time  exposed  the 
lower  half  in  slow  motion,  using  a  special 
device  that  allows  him  to  obtain  any  speed 
desired. 

The  effect  on  the  screen  is  truly  startling, 
and  gives  more  than  ever  before  a  real 
chance  for  analysis.  Here  you  can  see 
simultaneously  a  horse  jumping  naturally 
and  also  eight  times  slower  than  normal. 
The  picture  is  easy  on  the  eye  and  the 
spectator  is  given  plenty  of  time  to  take  in 
the  whole  effect.  Of  course  the  horse  in 
the  top  half  of  the  picture  in  regular  motion 
disappears  from  the  screen  before  the  slow 
motion  horse  has  departed,  but  in  order  not 
to  leave  a  blank  space  on  the  top  half  of 
the  screen  the  cameraman  had  other  horses 
follow  the  first  one. 

The  only  manner  by  which  this  effect 
could  have  been  accomplished  before  the 
appearance  of  Blythe's  invention  would 
have  been  by  double  printing. 


short  stories  dealing  with  life  in  Ireland  have 
been  read  and  weighed  for  their  picture  values, 
and  at  last  a  suitable  story  has  been  found. 

Accompanying  Mr.  Meighan  on  this  inter- 
esting film  adventure  are  a  number  of  figures 
widely  known  in  the  motion  picture  world. 
Tom  Geraghty,  supervising  director  and 
scenarist  of  many  successful  Meighan  pictures, 
and  himself  an  authority  on  Irish  lore  and 
traditions,  is  in  command  of  the  expeditionary 
force  as  supervisor.  The  story  is  largely  the 
work  of  Geraghty 's  pen.  Direction  will  be  in 
the  hands  of  Victor  Heerman,  who  has  two 
recent  Meighan  successes,  "The  Confidence 
Man"  and  "Old  Home  Week"  to  his  credit. 

The  camera  work  will  be  in  charge  of  Alvin 
Wyckoff,  one  of  the  best  of  all  cinemato- 
graphers.  Others  in  the  party  are  Louis  A. 
Sarecky,  Ted  Pahle,  Gaston  Longet  and  Em- 
met Crozier. 

Mr.  Meighan  is  accompanied  by  Mrs. 
Meighan.  They  occupy  the  premier  suite  on 
the  Leviathan,  the  suite  originally  planned  for 
Kaiser  Wilhelm  when  the  ship  was  under  the 
German  flag. 


Lines  Up  Big  Bookings 

Nine    Detroit    Theatres    Sign    for  Warner 
Pictures 

The  Warner  Bros.'  branch  office  in  Detroit, 
of  which  John  H.  Young  is  manager,  in  one 
week  lined  up  nine  theatres  in  that  city  which 
contracted  for  the  entire  Warner  Forty  pic- 
tures. These  houses  were  the  Rialto,  Boule- 
vard, Rivola,  Delthe,  Maxine,  Your,  Grosse 
Pointe  Park,  Dawn,  and  Wyandotte. 

Starting  July  19  there  were  six  Warner 
runs  in  Detroit.  In  that  week  "Kiss  Me 
Again"  played  the  Adams  Theatre  and  "The 
Unknown  Lover"  the  Colonial.  During  the 
week  of  July  26,  "The  Man  Without  a  Con- 
science" was  the  attraction  at  the  Adams, 
"Steele  of  the  Royal  Mounted"  at  the  Colo- 
nial, "Bridge  of  Sighs"  at  the  Fox  Washing- 
ton, and  "Tracked  in  the  Snow  Country''  at 
the  Strand. 

In  addition  to  these,  "The  Grocery  Clerk," 
one  of  the  Larry  Semon  two-reel  reissues, 
opened  at  the  Fox  Washington  July  26. 


Scenes  in  the  Victor  Fleming  production,  "Rugged  Water,"  with  Warner    Baxter,  Lois  Wilson  and  Wallace  Beery.     Paramount  will  re- 
lease this  production  in  August,  during  Greater  Movie  Season. 


-2. 


CURRENTand  ADYANCEflLM  RELEASES 

Containing  in  compact,  comprehensive  form,  the  title,  star,  kind  of  picture,  date  of  review  in  Moving  Picture  World,  mot 

footage  on  past,  present  and  future  releases 


Rind  of  Picture 

ARROW 


Review.  Feet 


Eforse  Sense  (Hatton)   .   Western  drama   4.648 

Bis  Majesty  the  Outlaw  (Wilson)   Western  drama   4,069 

romance  and  Rustlers  (Canutt)   Western  drama   Nov.  IS..  4,939 

Sip  Snorter  (Hatton)   Western   Nor.  22..  4,998 

The  Fugitive  (Ben  Wilson)   Western  dr  Nov.  29..  4.920 

Lost  Chord  (Powell-Lake-Binney)   Heart  interest  dr  Dec.  X..  6,751 

Lena  Rivers  (Earle  Williams)  Drama   ...»   6,000 

ASSOCIATED  EXHIBITORS 

Never  Say  Die  (MacLeao)   Comedy  of  thrills   Sep.  13. 

East  of  Broadway  (O.  Moore)   Police  drama  .....Nov.  22. 

Price  of  a  Party  (H.  Ford)   .Modern  drama   ..Oct.  18. 

Barriers  Burned  Away   ...Spectacle  Dec.  27. 

In  Love  Everything?   Sex  melo  Nov.  15. 

Adventurous  Sex  (C.  Bow)  Action  drama  

Battling  Bunyan  (Barry)   Comedy -dr  Dec.  27. 

17. 
24. 
21. 


Greatest  Love  of  All  (Beban)   Drama  Jan. 

Bad  Company  (Tearle)   Society  drama   Jan. 

Introduce  Me  (Douglas  MacLean)   .Comedy  thrills   Mar. 

Sky  Raider  (Logan)   Drama  , 

Back  to  Life  (Patsy  Ruth  Miller)   Drama   Feb. 

Camille  of  the  Barbary  Coast  Underworld  dr  

His  Buddy's  Wife  (Hynter)  Domestic  dr  

Manhattan  Madness  (Dempsey-Taylor)  Comedy-drama 


.  5,803 
.  5,785 

.  5,315 
.  6,236 
.  6.000 
.  5,039 
.  4,718 
.  6,486 
.  5.551 
.  6,710 
.  6,638 
5,628 
5,600 
5.600 
5.500 
5,580 
6,055 
5,226 
5,600 
5,531 
5,400 
5,308 
3,000 


5,600 
.  7*li' 
6,  on 

6.00T. 
.  6.300 

.  6.3nn 

.  6,200 
,  5,900 


Manhattan  Madness   (Dempsey-Taylor) ...  Action  melodrama   Aug.  1. 

Under  the  Rouge  (Percy-T.  Moore)  Crook  drama   Aug.  1. 

His  Buddy's  Wife  (Glenn  Hunter)  Sentiment  drama   Aug.  I. 

Headlines  (Alice  Joyce)  Sacrifice  drama   Aug.  1. 

Fifty-Fifty  (Hampton-L.  Barrymore)  Drama   Aug.  I., 

Keep  Smiling  (Monty  Banks)  Comedy   Aug.  1.. 

Camille  of  Barbary  Coast  (O.  Moore-Busch)  Drama  Aug.  1.. 

Never  Weaken  (Harold  Lloyd)                     Reissued  comedy   Aug.  1.. 

CHADWICK  PICTURES  CORP. 

Painted  Flapper  (all-star)   Comedy-drama   Oct.  25. 

I  Am  the  Man  (L.  Barrymore)   Dom.  melo.   Nor.  I. 

Flattery   (Bowers)     ..Political  dr.   Nov.  8. 

Tomboy  (Devore-Rawlin'son)   Melodramatic  com  Jan.  3. 

Midnight  Girl  (Lila  Lee)  Drama   Mar.  28. 

Wizard  of  Oz  (Larry  Sera  on)  Slapstick  com  Apr.  25. 

Man  of  Iron  (L.  Barrymore)  Drama   July  4. 

American  Pluck  (G.  Walsh)  Action  melodrama   July  11. 

Unchastened  Woman  (Theda  Bara)  Domestic  drama   

Some  Pun'kins  (Chas.  Ray)  Rural  com. -dr  

Prince  of  Broadway  (G.  Walsh)  Action  romance   

The  Bells  (L.  Barrymore)  Drama   

Perfect  Clown  (Larry  Semon)  Typical  comedy   

Blue  Blood  (G.  Walsh)  Action  romance   

EDUCATIONAL  FILM  CORP. 

Easy  Pickin's   Christie  com  Nov.  22..  2.000 

Cut  Loose  (Dunham-Vance)  Cameo  comedy  .....       -...Nov.  29..  1,008 

A  Fat  Chance  (W.  Hiers)   Comedy   Saw.  29..  1.000 

Go  Easy  (Bowes)  Cameo  com.,                  -..Dec  6..  1,000 

Low  Tide  (J.  White  prod.)   Comedy   Dec.  6..  2,000 

Little  People  of  the  Garden   Instructive   Dec  13. .  1,000 

Earth's  Oddities                                       Hodge-Podge   .....Dec  13..  1,000 

Goat  Getter*   Juvenile  com  Dec  20..  2.000 

French  Pastry  (Vernon)   Christie  com  Dec.  20..  2,000 

Broadcasting  Hurd  cartoon   Dec.  27..  1,000 

Lovemania  (St.  John)   Tuxedo  comedy   Dec  27..  2,000 

Mad  Rush  (Bowes)  Cameo  comedy   Jan.  3..  1,000 

Step  Lightly  (Lige  Conley)   Mermaid  com.   Ian.  3..  2,000 

Hi-Fliers  Hodge-Podge  Jan.  17..  1,000 

Hooked    (Hamilton)  Comedy   Jan.  17..  2.000 

Weak  Knees  (Bowes)  Cameo  Com.   Jan.  17..  1,000 

Have  A  Heart  (Ruth  Hiatt)  Cameo  Com.   Jan.  24..  1,000 


How  to  Use  This  Chart 

First — Booking*!  Get  accurate  footage  and  look  up  date  review 
appeared  In  Moving  Picture  World.  Then  you  can  decide  If  the 
picture  will  suit  Tour  audience. 

Second — Piny  Date!  When  yon  set  your  play  date,  conduit  this 
Chart  to  set  the  picture  on  a  date  that  will  not  conflict  with  pre. 
ceding  and  following  pictures;  avoid  a  sequence  of  similar  type 
of  story  i  space  out  your  specials. 

Third — Laying  Out  Program!  This  chart  shows  star  and  kind 
of  story  as  well  as  accurate  length;  you  can  lay  out  a  balanced 
program  easily,  avoid  over-  and  under-length  programs. 

Fourth — Exploitation!  Through  this  chart  And  the  review  In 
Moving  Picture  World;  this  will  give  a  good  synopsis,  the  all- 
Important  cast  and  fine  Une  on  exploitation  possibilities  as  weU 
as  the  things  you'U  want  to  soft-pedal. 

Always!  Turn  to  this  Chart  when  you  want  accurate  Informa- 
tion In  simple  form  and  easy  to  get  at  a  glance.    AND — 

File  Your  Moving  Picture  World 


Many  exhibitors  tell  us  that  Moving  Picture  World  Guide  to 
Releases  Is  the  most  accurate  available  to  them.  We  know  It  Is 
the  most  complete.  In  that  it  Is  the  only  chart  containing  names 
of  stars,  type  of  picture,  and  all  necessary  Information  to  the 

exhibitor. 

\N  e  must  It  to  be  absolutely  accarnte — Moving  Pltcure  WTorld 
recognizes  the  Importance  of  accurate  footage  Information,  etc. 

If  you  notice  an  error  In  FEATURE  footage,  or  any  other 
major  error,  we  will  pny  you  $1  for  the  effort  on  your  part  of 
writing  us  a  letter  telling  us  the  correct  facts. 

In  many  territories  Iocnl  censorship  cuts  after  the  footage  to 
n  minor  extent.  Don't  write  to  tell  us  of  these  unimportant 
Pa riutions.  But  in  any  case  where  you  feel  that  our  figures  will 
work  n  real  hardship  on  the  exhibitor  following  them — shoot  us 
the  word  nnd  we  will  shoot  the  dollnr  for  your  trouble. 

Moving  Picture  Wrorld  Is  willing  to  back  up  Its  complete 
confldrnce  In  the  accuracy  of  Its  chart  with  Its  money. 

We  can't  do  more.    \o  one  else  does  as  much.    We  thank  you. 


Kind  of  Picture 


Review.  Feet 


Good  Spirits   Christie  com  Jan.   24..  2,080 

Motor  Mad   Mermaid  com  Jan.    31..  2.088 

Sea  Legs  (Neal  Barns)   Christie  com  Jan.   31..  2.008 

Judge's  Crossword  Puzzles   Novelty   Jan.   31..  1.000 

Pans  Creations   ....Fashions   Feb.     7..  1,000 

Topsy  Turvy  Travel   Hodge-Podge   Feb.    7..  1.080 

His  High  Horse  (Lee  Moran)   Mermaid  com  Feb.    7..  2,000 

He  Who  Gets  Socked  Hard  cartoon   Feb.  14..  1,000 

High  Hopes  (Cliff  Bowes)  ■  Cameo  comedy   ...Feb.    14..  1,000 

Wild  Cat  Willie  Juvenile  com.   Feb.  21..  2.000 

Our  Six-Legged  Friends  Secrets  of  Life   Feb.   21..  1.000 

Great  Guns  (Bobby  Vernon)  Comedy   Feb.    21..  2,000 

Welcome  Danger  (Cliff  Bowes)   Cameo  comedy   Feb.   28..  1,000 

Paris  Creations  in  Color  Fashions   Feb.  28..  1,000 

Half  a  Hero  (Lloyd  Hamilton)  Comedy   Mar.    7..  2,000 

Two  Cats  and  a  Bird  Cartoon  afar.    7..  1,000 

Lots  of  Knots  Hodge-Podge   Mar.    7..  1.008 

Voice  of  the  Nightingale   Novelty   Mar.  14..  1.000' 

Love  Goofy  (Adams)   Christie  com  Mar.  14..  2.000  1 

Hello,  Hollywood  (Conley)  Mermaid  com  Mar.  14..  2.008' 

Dynamite  Doggie  (Al  St.  John)  Tuxedo  com.   Mar.  21..  2,000  ' 

Judge's  Crossword  Puzzle*   Novelty   Mar.  21..  1,000' 

Merrymakers  (Cliff  Bowes)   Cameo  comedy   Mar.  T.  1,008' 

Rarin'  Romeo  (Walter  Hiers)  Comedy   Mar.  28..  2,000' 

Red  Pepper  (St.  John)   White-Mermaid   Apr.    4..  2,000' 

Inside  Out  (Bowes)   ■  Cameo  comedy   Apr.    4..  1,008  1 

Movie  Morsels   Howe  Magazine   Apr.    4..  1,000' 

Mellow  Quartette   ....Hurd  cartoon   Apr.    4..  1,008' 

Why   Hesitate?    (Burns)  Comedy   April  11..  2,000  I 

In  the  Spider's  Grip  Novelty    April  11..  1,000' 

Ship  Shape  (Bowes)  Comedy  Apr.  18..  1,000  ' 

Iron  Mule  (St.  John)  Tuxedo  com  Apr.  18..  2,000' 

Don't  Pinch  (Bobby  Vernon)  Comedy   Apr.  25..  2,000 

Dome  Doctor  (Larry  Semon)  Comedy   Apr.  25..  2,000 

Village  School   Hodge-Podge   May   2..  1.000 

Wide  Awake  (Lige  Conley)   Mermaid  comedy   May    2..  2.000 

Ring  Cotton   Hamilton  comedy   May    9..  2,000 

Dragon  Alley   Juvenile  comedy   May    9..  2,000 

Rock  Bottom  (Bowes)   Cameo  comedy   May    9..  1,000 

Tender  Feet  (Hiers)  Hiers  comedy   May  16..  2.000 

Fares  Please  (St.  John)  Mermaid  com  .May  16..  2.000 

Only  a  Country  Lass  Novelty    May  16..  1.008 

Wild  Waves  Cameo  comedy   May  23..  1.00C 

Balto's  Race  to  Nome  Special   May  23..  2.000 

Curses  (St.  John)  Comedy   May  30..  2.000 

Hello  Goodbye  (Conley)  Mermaid  comedy   May  30..  2.000 

Two  Poor  Fish  Hurd  cartoon   May  30..  1.000 

Earth's  Other  Half  Hodge-Podge   June   6..  2.000' 

Fun's    Fun    (Bowes)  Cameo  comedy   June  6..  1.000 

Clodhopper  (Larry  Semon)  Comedy   June   6..  2.000 

Air  Tight  (Vernon)  Christie  comedy   June  13..  2.000 

Going  Great   Mermaid  comedy   Tune  13..  2.000  1 

Wake  Up  (Bowes)  Cameo  comedy   June  13..  1.000 

Baby  Blues   Juvenile  comedy   June  20..  2.00C  ] 

Prop's  Dash  for  Cash  Hurd  cartoon   June  20..  1.000 

Call   a  Cop  Christie  comedy   June  20..  2.000 

Oh,  Bridget  (Walter  Hiers)  Hiers  comedy  Tune  27..  2.000 

Mexican  Melody   Hodge-Podge   June  27..  1.000 

Never  Fear  (Bowes-Vance)  Comedy   July    4..  1.000 

Lewis-Mann  Bout   Magazine   July    4..  2.000 

Bobby  Bumps  &  Co  Hurd   cartoon  July    4..  1.000 

Below  Zero  (Lige  Conley)  Mermand  comedy   July  11..  2.000 

Permit  Me   (Bowes)  Comedy   July  11..  1. 000 

Waiting  (Hamilton)   Hamilton  comedy   *. .  July  11..  2.000 

Hot  and  Heavv  (Eddie  Nelson)  Mermaid  comedy   July  18..  2.000 

Travel  Treasures   Hndtre   Podge   Tulv   18..  1.000 

Beware    Comedy   Aug.    I..  2.000 

Look   Out    Comedy   Aug.    I..  1.000  « 


Uugust  15,  1925 


MOVING    PICTURE  WORLD 


767 


(.Continued  from  preceding  page) 

Kind  ot  Picture 


Kind  of  Picture 


Review.  Feet 


FILM  BOOKING  OFFICES  OF  AMERICA 

ittle  Robinson  Crusoe  (Coogan)  Comedy-dr  Aug.  16. 

/oman  Who  Sinned  (Buscta)   Society  drama   •■  .. 

hundering  Hoofs  (F.  Thomson)  Western   Dec.  6. 

tepwng  Lively  (R.  Talmadge)   Comedy  drama   

lie's  Greatest  Game  (J.  Walker)   Baseball  epic   Oct.  11. 

lillionaire  Cowboy  (M.  B.  Flynn)   Western  

roken  Law*  (Mrs.  W.  Reid)   Drama   Jan.  31. 

heap  Kisses  (all-star)   Jazz-drama   Nov.  IS. 

io-Getters  Series   Thrill  comedy  Oct.  18. 

►angerous  Flirt  (Evelyn  Brent)   Drama   Dec. 

lias  in  the  Dark  (Vaughn)  Go-getters   Dec. 

In  The  Stroke  of  Three  (Harlan)   £ram»   - Sec- 

rigger  Fingers  (Bob  Custer)    Tex.  Ranger   Dec. 

ioing  of   Cumming    Go-Getters   Dec. 

.aughing  at  Danger  (R.  Talmadge)  ....   Thrdl  drama   ...Tec. 

iir  Hawk  (Al  Wilson)    Airplane  dr  Dec. 

Vho's  Hooligan?    Go-getters   Dec 

leebie  Jeebies  (Aubrey)    Comedy  Dec. 

ilk  Stocking  Sal  (Brent)    Underworld  dr  Jan. 

Vest  of  Hot  Dog  (Stan  Laurel)   Comedy   ,  Jan. 

Io-Guh  Man   (Lefty   Flynn)  Outdoor  melo.   Jan. 

Hashing  Spurs  (Bob  Custer)  Outdoor  melo  Jan. 

'outh  and  Adventure  (R.  Talmadge)  Outdoor  melo  Jan. 

leeping  Cutie  Go-Getters   Jan. 

lidnight  Molly  (Evelyn  Brent)   Crook  drama   Feb. 

(ange  Terror  (Bob  Custer)  Western   Feb. 

loud  Rider  (Al  Wilson)  Airplane- thrill   ..Jet). 

immie's    Millions    (R.   Talmadge)  Athletic-stunts   Feb. 

'arisian  Nights  (Hammerstein-Tellegen). . Drama   Mar. 

Welcome  Granger  (Vaughn)  ,  Pacemakers   Mar. 

lelping  Hand  (Aubrey)  Comedy   Mar. 

freed  of  the  Border  (Lefty  Flynn)  Western   Mar.  14 

Love's  Bargain  (Marjorie  Daw)   Drama   Mar.  21. 

iiptain  Kidd   ....Bray  cartoon   Mar.  21. 

Icar  Hanan  (Yakima  Canutt)  ..Western   ..  Mar.  28. 

Galloping  Vengeance  (Bob  Custer)  Texas  Ranger  dr  Mar.  28. 

Be  Who  Gets  Rapped  (Vaughn)  Pacemaker*   Mar.  28. 

Forbidden  Cargo  (Evelyn  Brent)   Melodrama   Apr.  4. 

P.  U.  West  (Lefty  Flynn)  Western   April  11. 

fhst  Devil  Quemado  (Thomson)  Thrill  western  Apr.  18. 

Uerton  of  the  Goofies  Pacemakers  Apr.  18. 

Lilies  of  the  Streets  (V.  L.  Corbin)  Hum.   Int.  melo  Apr.  25. 

White  Fang  (Strongheart-dog)   Drama   May  2. 

tearing  Through  (R.  Talmadge)   Stunt  melodr  May  9. 

Great  Decide   Pacemakers   May  9. 

Fast  Male   Pacemakers   ..May  9. 

rexas  Bearcat  (Bob  Custer)  Western    drama  May  16. 

Speed  Wild  (Flynn)  Melodrama   May  23. 

ftlias  Mary  Flynn  (Brent)  Regeneration   melo  May  30. 

Drusilla  With  a  Million   (Mary  Carr).... Human  Interest  dr.  June  6. 

Fighting  Demon   (R.  Talmadge)  Thrill   drama  June  6. 

Three  Bases  East  Pacemaklers   June  6. 

White  Thunder  (Yakima  Canutt)  Western   June  13. 

If  Marriage  Fails—?  (Logan-Brook)  Domestic  drama   June  13. 

Navy  Blue  Days  (Stan  Laurel)  Comedy   June  13. 

Bandit's  Baby  (Fred  Thomson)  Western  comedy  drama  June  20 


6.. 
6.. 
13.  . 
13.. 
13.. 
20.. 
20.. 
20.. 
27.. 
3.. 
3.. 
17.. 
24.. 
24. . 
31.. 
7.. 
14.. 
21.. 
28.. 
7.. 
7.. 
7.. 


Smooth  as  Satin  (Brent)  Crook  drama   July 

Human  Tornado  (Canutt)  Action  western  July 

|The  Bloodhound  (Bob  Custer)  Mounted  police   July 

What  Man  Jack  (Bob  Custer)   Action  western   July 

If  he  Sleuth  (Stan  Laurel)   Comedy   Ju  y 

it   Price  Gloria?   Pacemakers   July 


What 


.  6.126 
.  6.102 
.  5,033 
.  5,317 
.  7,010 
.  4,841 
.  6,413 
.  6,538 
.  2,000 
5,297 
2,000 
6,767 
4,775 
2,000 
5,442 
5,000 
2,000 
2,000 
5,367 
2,000 
4,522 
5,068 
5,525 
2,000 
6,000 
4,738 
5,070 
5,167 
6,278 
2,000 
2,000 
4,930 
6,000 
1.000 
6,020 
5,005 
2,000 
.  4,850 
.  5,000 
.  4,720 
.  2,000 
.  7,216 
.  5,800 
.  4,714 
.  2,000 
.  2,000 
.  4,770 
.  4,700 
.  5,550 
.  7,391 
.  5,470 
.  2,000 
.  4,550 
.  6,000 
.  2,000 
.  5,291 
.  6,043 
.  4,472 
.  4,800 
.  5,632 
.  2,000 
.  2,000 


FIRST  NATIONAL 


Sea  Hawk  (all-star)  Romantic  drama   June  14. 

Those  Who  Dance  (Ince  prod.)  Drama   •  ••• 

I  White  Moth  (LaMarr)   Drama   June  21. 

IPerfect  Flapper  (C.  Moore)   Comedy   June  28. 

Mf  Made  Failure  (B.  Alexander)   Comedy  ...  June  28. 

iFor  Sale  (all-star)   ...Drama   July  5. 

IBorn  Rich  (C  Windsor)   Society  drama  Dec. 

jingle  Wives  (C.  Griffith)   ...  Society  drama  Aug, 

■Girl  in  the  Limousine  (Semon)   Farce  comedy  Aug. 

flirting  With  Love  (C.  Moore)   Comedy  Sep. 

lu  Hollywood  With  Potash  and  Perlrautter 

(all-star)   Comedy   Sep. 

(Husbands  and  Lovers  (all-star)   ,  Dom.  drama   Nor. 

Madonna  of  the  Streets  (Nazimova)   Drama   Oct. 

Warnisb  (all-star)   Comedy-drama   

IHer  Night  of  Romance  (C.  Talmadge)   Comedy   Dee.  6 

Hn  Every  Woman's  Life  (all-star)   Drama   Nov. 

I|andra  (LaMarr)   ..Drama   Dec. 

Classmates  (R.  Barthelmess)   Drama   Nov. 

Ichristine  of  the  Hungry  Heart  (Vidor)   Drama   Nor. 

Silent  Watcher  (Glenn  Hunter)  Drama   Oct. 

(Love's  Wilderness  (Griffith)  Drama   Dec 

Igo  Big  (C.  Moore)   Drama  Jan. 

Iff  I  Marry  Again  (Doris  Kenyon)  Drama   Jan. 

I  Idle  Tongues  (Marmont)   Comedy-drama   Dec 

I  Rundown  (all-star)   .Western  epic   Oct. 

HThe  Only  Woman  (N.  Tadmadge)   .  Domestic  dr.  Nov. 

I Inez  from  Hollywood  (Nilsson-Stone-Astor)  Heart  interest   ...Dec 

I  Frivolous  Sal  (O'Brien-Busch- Alexander)..  Western  melo.   Jan. 

DA  Thief  in  Paradise  (Doris  Kenyon)  Melodrama   Jan. 

It  As  Man  Desires  (Sills-Dana)  Melodrama   ■  Jan. 

Enticement  (Mary  Astor)   Drama   Feb. 

|  The  Lady  (Norma  Talmadge)   Emotional  dr  Feb. 

•Her  Husband's  Secret  (Moreno-Miller). ... Sentiment-dr  Feb. 

i  Qno  Vadis  (Emil  Jennings)  Special   Feb. 

I  Lost  World  (Conan  Doyle  itory)  Special   Feb. 

I  New  Toys  (Barthelmess)  Comedy -drama   Feb. 

II Playing  With  Souls  (Jacqueline  Logan)... Drama   Mar. 

One  Year  to  Live  (Pringle)  Drama   "«r. 

Learning  to  Love  (C.  Talmadge)  Comedy-dr  Mar. 

i  Heart  of  a  Siren  (La  Marr)   Drama   Mar. 

Sally  (C.  Moore- Leon  Errol)  Stage  auccesa   Mar.  28. 

Declasse  (Corinne  Griffith)   Society  dr  Apr.  4. 

One  Way  Street  (Lyon-Nilsson)   ...Society  dr.  Apr.  4. 

J  My   Son    (Nazimova)  Emotional  dr  Apr.  18. 

I  Want  My  Man  (Sills-Kenvon)  Drama   Apr.  18. 

'  His  Supreme  Moment  (B.  Sweet)  Romantic  dr.  Apr.  25. 

I  Chickie  (MackailO   Drama   May  9. 

'  Soul  Fire  (Barthelmess)  Emotional  dr.  May  16. 

I  The  Talker   (Nilsson- Stone)  Human  Interest  dr  Vfay  23. 

I  Necessary   Evil    (Lyon-Dana)  Drama   May  23. 

I  Just  a  Woman  (Windsor-Tearle*  Drama   June  6. 


20. 

9. 
30. 

6. 

20. 

8. 
25. 


11,527 
,  7,512 
6,571 
7,030 
,  7,285 
7,304 
,  7,389 
7,526 
5,260 
£.926 

6,685 
7,822 
7,674 
6,907 
7,211 
6,298 
7,905 
6,923 
7,678 
7,530 
7,037 
8,562 
7,401 
5,447 
8,641 
6,770 
6,967 
.  7,307 
7,231 
7,649 
.  6,224 
7,317 
.  6,150 
8,745 
.  9,700 
7,811 
5,831 
.  6.064 
.  6.099 
.  6700 
.  8.636 
.  7.869 
.  5.600 
.  6,552 
.  6,173 
.  6.565 
.  7.600 
.  8.262 
.  7.861 
.  8.307 
.  6.363 


Making  of  O'Malley  (Sills)  Police  romance. 

Lady  Who  Lied  (Stone-Valli-Naldi)  Algerian  drama 

Marriage  Whirl  (Corinne  Griffith)   Drama   


Review. 

13.. 

6,837 

13.. 

6,121 

..July 

4.. 

7,496 

•  July 

18.. 

7,111 

•  •July 

25. 

7,672 

FOX  FILM  CORP. 

Circus  Cowboy  (Jones)   Western  drama   May  3.. 

Trouble  Shooter  (Mix)   Western  drama   May  17.. 

Lone  Chance  (Gilbert)   Western  drama   May  24.. 

When  Wise  Ducks  Meet   Comedy   May  24.. 

Western  Luck  (Jones)  Comedy -drama   June  28.. 

Magic  Needle   "Etching"   June  28.. 

Romance  Ranch  (Gilbert)   Comedy-drama   July  12.. 

Heart  Buster  (Mix)  Comedy-drama   July  19.. 

Beaten  Gold   Educational   July  19.. 

Against  All  Odds  (Jones)   Comedy-drama   Aug.  9.. 

Pain  as  You  Enter  (Moran)  Comedy   Aug.  9.. 

That  French  Lady  (Mason)   Comedy-drama   Aug.  16.. 


.  Drama   Sep. 

.Drama   Sep.  13. 

•  Drama   Oct.  11. 

.Drama   Sep.  20. 

.Drama   Aug.  30. 

13. 
25. 
27. 


8.. 

3., 
18.. 
11.. 
25.. 

1., 

1 


Man  Who  Came  Back  (special) 
It  Is  the  Law  (all-star)  ... 
Dante's  Inferno  (special)  .. 
Cyclone  Rider  (all-star)  ... 
Last  of  the  Duanes  (Mix) 

Iron  Horse  (special)  Railway  drama   Sep. 

The  Fool  (all-star)  Drama   Apr. 

Oh,  You  Tony  (Mix  and  Tony)   Comedy-drama   Sep. 

Winner  Take  All  (Jones)   ..Comedy-drama   Oct.  a. 

Hearts  of  Oak  (all-star)   Drama   Oct.  11. 

Great  Diamond  Mystery  (Mason)   Comedy-drama   Nov.  1.. 

Warrens  of  Virginia  (all-star)   ..Drama   Nov.  1. 

Rambles  of  a  Raindrop  Instructive   Sep.  27. 

Daughters  of  the  Night  (all-star)  Modern   drama  Dec  13. 

Painted  Lady  (Mackaill)  Modern   drama  Oct.  4. 

Jerusalem  Today   Instructive   Oct.  4. 
-ast  Man  on  Earth  Novelty  special  Dec  27. 

Gold    Heels  ,  Race  track  dr  Feb.  7. 

Flames  of  Desire  Love  drama  

The  Dancers   Drama   Jan.  24. 

The  Folly  of  Vanity  Dramatic  fantasy  Feb.  14. 

Teeth  (Mix-Tony  Duke)  Western  drama   Nov.  15. 

Darwin  Was  Right  Monkey  novelty  com  Nov. 

In  Love  With  Love  Comedy  drama  Jan. 

Honor  Among  Men  (E.  Lowe)  Romance-drama   Oct. 

Unreal  News  4   Novelty   Oct. 

Van  Bibber  Series  Polite  com  ....Oct. 

Age  of  Oil  Educational   Nov. 

Deep  Sea  Panic  (Parrott)   ....Comedy   Nov.  . 

Nickle  Plated  West   Sunshine  comedy   Nov.  15. 

The  Bull  Fight  Educational   Nov.  15. 

My  Husband's  Wives  (Mason-Washburn)..  Comedy-dr  Nov.  22. 

Paul  Jones,  Jr  Van  Bibber  com  Nov.  22. 

Finger  Lakes   Instructive   Nov.  22. 

Brass  Bowl  (Edmund  Lowe)  Adventure  dr  Nov.  29. 

Stolen  Sweeties  (Monkeys)   Comedy   Nov.  29. 

Salt  of  the  Earth   Educational   Nov.  29. 

Gerald  Cranston's  Lady  (James  Kirkwood).  Domestic  dr  Dec.  6. 

Masked  Marvel  (Parrott)   Comedy   Dec.  6. 

The  Roughneck  (George  O'Brien)   Melodrama   Dec.  13. 

The  Burglar   Van  Bibber  Dec.  13. 

Man  Who  Played  Square  (Jones)  Western   drama   Dec.  20. 

Dead  wood  Coach  (Mix)  Western  drama   Jan.  10. 

Troubles  of  a  Bride   Melodrama   Dec  27. 

Dick  Turpin  (Mix)   „.  English    drama   Feb.  7. 

Arizona  Romeo  (Jones)  Western  drama   Jan.  31. 

Curly  top  (Mason)   Melodrama  Jan.  10. 

Stardust  Trail  (Mason)   Melodrama   Mar.  7. 

Scuttlers  (W.Famum)  Western  drama   

Movie-Mad  Maid  (Babe  London)   Slapstick   Dec.  20 

Roaring  Lions  at  Home   Sunshine  com.  Jan. 

Uncommon  Clay  Educational   Jan. 

Up  On  the  Farm  (Lee  Moran)   Comedy   Jan. 

The  Violin  Speaks   Educational   Jan. 

Dangerous  Curves  Comedy   Jan. 

Milk  Bottle  Bandits  Comedy   Jan. 

Ports  of  Call  (E.  Lowe)  ...Regeneration  dr  Jan. 

Sleep  Walker  (Sid  Smith)  Comedy   Jan. 

Hell-Roaring  Range  Educational   Jan.  24. 

Corsica  the  Beautiful   Educational   Jan.  31. 

Nobody  Works  But  Father   Slapstick   Feb. 


Trail  Rider  (Jones)  Western 


Feb.  21. 
28. 


Man  Without  a  Country  (all-star)  Special   Feb. 

Scarlet  Honeymoon  (Shirley  Mason)  Romantic  com.-dr  Mar.  14. 

Mysterious  Stranger   Comedy   Mar.  14. 

Riders  of  the  Purple  Sage  (Mix)   Western   Mar.  21. 

House  of  Flickers  Imperial  com  Mar.  21. 

Gold  and  the  Girl  (Jones)  Western   Mar.  28. 

Amateur  Detective  Van  Bibber   Mar.  28. 

Hunted  Woman  (Seena  Owen-Earl  Schenck) Curwood  dr  Apr.  4. 

Butterfly  Man  (Sid  Smith)   Comedy   Apr.  4. 

From  Mars  to  Munich  "arieties"   Apr.  4. 

Marriage  in  Transit  (E.  Lowe)  Secret  service  dr  April  11. 

Where  the  Waters  Divide  "Varieties"   Apr.  25. 

Rainbow  Trail  (Mix)   ,  Zane  Gray  westn  May  2. 

She  Wolves  (Rubens-Mulhall)   Drama   May  9. 

Neptune's  Stepdaughter   Comedy  May  9. 

Wings  of  Youth  (Bellamy-Clayton)   Modern  life  dr  May  9. 

Concerning  Cheese   Varieties   May  9. 

Kiss  Barrier  (Lowe)  Romantic  drama   May  23! 

White  Paper  Varieties   May  23! 

°apa's  Darling  Sunshine  comedy   May  23. 

Scandal  Proof  (Shirley  Mason)  Drama   June  6. 

Scientific    Husband  Sunshine  comedy   June  6. 

Everyman's  Wife  (Hammerstein-Rawlin- 

son)   Domestic  drama  ^.June  13. 

Honeymoon  Limited  (Lee  Moran)  Comedy   June  13. 

Lightnin'    (all   star).....  Famous  stage  drama         Aug.  1. 


6,400 
5,702 
4,385 
2,000 
5,0110 
1,000 
4,471 
4,500 
1,000 
4,899 
2,000 
5,470 
8,273 
6,89£ 
5,480 
6,672 
6,942 
11.40f. 
9,500 
6,302 
5,949 
5,336 
5,096 
6,535 
1,000 
5,701 
6,936 
1,000 

6,020 
5,438 
,  6.656 
5.250 
6,190 
4.992 
5,677 
4,960 
2,000 
2,000 
,  750 
2,000 
2,000 
1,000 
4,509 
2,000 
1.000 
5,861 
2,000 
1,00* 
6,074 
2,000 
.  7,619 
,  2,000 
.  6,700 
.  6,346 
,  4.915 
,  6,716 
.  4,694 
.  5,828 
.  4,686 
.  4,686 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  5.500 
,.2,000 
.  1,000 
.  1,000 
,  2,000 
,  4,752 
,10,000 
,  5,080 
,  2,000 
5,578 
2,000 
.  4,512 
.  2,000 
.  4,954 
.  2,000 
.  1,000 
.  4,800 
.  1,000 
.  5,251 
.  5,783 
.  2,000 
.  5,340 
.  1,000 
.  5,000 
.  1,000 
.  2,000 
.  4,400 
.  2,000 


.  4,365 
.  2.000 
.  8,050 


METRO-GOLDWYN 

Man  Life  Passed  By  (Marmont)  Drama   Mar.  I.,  6,459 

Thy  Name  Is  Woman  (LaMarr)  Drama   Mar.  I..  9,087 

Uninvited  Guest   (Tolley)  Drama   Mar.  8..  6.145 

Happiness  (L.  Taylor)  Comedy-dr  Mar.  8..  7,414 

Women  Who  Give  (all-star)  ..Sea  drama  Mar.  22..  7,500 

Boy  of  Flanders  (Coogan)  Comedy-dr  Apr.  5..  7,018 

Shooting  of  Dan  McGrew  (all-star)  Drama   Apr.  12.  6,318 

Sherlock.  Jr.   (Keaton)  ...-Comedy   May  17..  4,065 

Arab   (Novar»">-Terr»)   Sim   Tulv  \o  f,nn 

Bread  (all-start   Drams   Aug.  2..  f,  72f 

Tess  of  D'Urbervilles  (Sweet)  Drama   Aug.  9..  7,736 


768 


MOVING   PICTURE  WORLD 


August  15,  1925 


tContinuti  from  frtctatng  ptgt) 


Kind  of  Picture 
Broken  Barriers  (all-star)  Drama   


Review. 

 Auk.  16.. 

True  As  Steel  (all- star)  Drama   Jun.  28.. 

Revelation    (Dana)   Drama   July  5.. 

Recoil  (Blvthe-Hamilton)   Drama   July  12.. 


Wine  of   Youth   (all  star) 
Wong   Came  Ruth  (Dana).., 
Red    Lily    (Bennett- Not  arro) 


.Drama   July  26. 


.Comedy-dr  Aug. 

.Drama   Aug. 


Sinners  in  Silk  (Menjou-Boardman)  Drama   Aug.  30., 

Circe,  The    Enchantress   (Murray)  Drama   Sep. 

His   Hour   (Pr ingle)  Drama   Sep. 

One  Night  in  Rome  (L.  Taylor)  Comedy-dr  Sep. 

Vavigator    (Keaton)  Comedy   Sep. 

Bandolero  (all  star)  Drama   Oct. 

Great  Divide  (all  star)  Drama   Feb. 

The  Snob  (all  star)  Drama   Nov. 

He  Who  Gets  Slapped  (Chaney)  Drama   Not.  15.. 

Rag    Man   (Coogan)  Comedy-dr  Mar.  14.. 

Silent  Accuser  (Peter,  the  Great)  Dog  drama   Mot.  22.. 

So  This  Is  Marriage  (all  atar)  Comedy-dr  Jan.  3.. 

Beauty   Prize   (Dana)  Comedy-dr  Oct.  11.. 

Ben  Hur  (special  cast)   Drama   

Merry    Widow    (Murray)   Comedy-dr  

Married  Flirts  (all-star)   Drama   Oct.  25.. 

Romola  (Lillian  Gish)   Famous  novel   Dec  13.. 

Greed  (Von  Stroheim  prod.)  Special   Dec.  20. 

Chu-Chin-Chow  (B.  Blythe)   Spectacle   Feb.  21.. 

Wile  of  the  Centaur   Drama   Jan.  17.. 

Dixie  Handicap  (Windsor-Keenan)   Drama   Jan.  io., 

Cheaper  to  Marry  (All  Star)   Drama   Feb.  14.. 

Excuse  Me  (Shearer-Nagel)   Farce-comedy   Feb.  7. 

Monster  (Chaney-Olmsted)  Weird  com.-dr  Max.  7., 

Daddy's  Gone  a  Hunting  (Marmont)  Pathos  drama  Mar.  7. 

Lady  of  the  Night  (Norma  Shearer)  Underworld  dr  ....Mar.  14., 

Denial  (Claire  Windsor)   Drama   Mar.  21. 

Seven  Chances  (Keaton)  Comedy   Mar.  28. 

Confessions  of  a  Queen  (Terry-Stone)   Mythical  romance   Apr.  4. 

Way  of  a  Girl  (Boardman)  Thrill-comedy   April  11. 

Man  and  Maid  (Lew  Cody)  Elinor  Glyn  prod.  Apr.  18. 

Proud  Flesh  (Eleanor  Boardman)  Romantic  com  Apr.  25. 

Prairie  Wife  (Rawlinson-Devore)  Domestic   dr  May  16. 

Zander  the  Great  (Marion  Davies)  Human  Interest   May  16. 

Sporting   Venus   (Sweet)  Romantic   drama   May  23., 

White  Desert  (Windsor-O'Malley)  Snow-R.R.  drama   July  18. 

Pretty   Ladies  (Pitts-Moore-Pennington) ..  Human  int.  dr  July  25. 

Slave  of  Fashion  (Norma  Shearer)  Drama    Aug.  11.. 


Feet 
5.717 
6.454 

8.752 
7,089 
6,805 
5,161 
6.975 
5,750 
6.882 
6.300 
5.883 
5,558 
6,904 
7,811 
6,513 
6,613 
5,908 
5,883 
6,300 
5.750 


6.765 
12,974 
,10,067 
6,408 
6,586 
6,905 
5,921 
5.084 
,  6,435 
.  5,851 
,  5.441 
.  4791 
.  5,113 
.  5309 
.  5,000 
.  5,307 
.  5770 
.  6,487 
.  6,844 
5.9S8 
.  6.464 
.  5,828 
5,906 


PARAMOUNT 


13..  6.167 
20..  7,655 


20.. 
20.. 

4.. 
27.. 
11.. 
18.. 
25.. 

1. 


6.621 
6.881 
9741 
6736 
6736 
5,912 
6,864 
7.048 


•Jan. 

:S 

•  Jan. 


27..  6763 

13..  7.908 

3..  5,970 

3-10,  9,593 

24..  6.221 

24..  5,903 

17..  6.821 

14..  6,453 

31..  8,584 

7..  6,116 

21..  6,522 

21..  7,980 

28..  7,167 

14..  5^89 


The  Female  (Compsoo)  Society  dr  Sep. 

Merton  of  the  Movies  (Hunter)  Travesty   Sep. 

dinners  in  Heaven  (Daniels- Dix)  Drama   Sep. 

Open  All  Night  (all  star)  Demestic  dr  Sep. 

reet  of  Clay  (C  DeMille  prod.)  Drama   Oct. 

Alaskan    (Meighan)  Drama   Sep. 

flex  Love  Story  (Swanaon)  Romance  dr  Oct. 

Story  Without  a  Name  (Ayres-Moreno)  Prize   title  Oct. 

Dangerous  Money  (Daniels)  Comedy-dr  Oct. 

Border  Legion  (Moreno)  Drama   Nov. 

Worldly  Goods  (Ayres).....  Drama  ...   NoT_  1S_  ^oss 

.st  Set  (Compson-Menjou)  Domestic  dr  Nov.  29    6  574 

forbidden  Paradise  (Negri)  Drama   Nov  s  /(w, 

Stinted  Devil  (Valentino)...   Drama    Dec.    6..  8633 

City  That  Never  Sleeps  (Cruze  prod.)....  Mother-love  melo  Oct    11     6  097 

Manhattan  (Dix)  Romantic  com  Nov.    8"  6.415 

Garden  of  Weeds  (Compson)   Drama   N  .< 

Wages  of  Virtue  (Swanaon)  Drama   Dec.'   6.''  7093 

Tongues  of  Flame  (Meighan-Love)   Melodrama   Dec  — 

North  of  36  (Torrence-Holt-Wilson)   Historic  romance   Dec 

Argentine  Love  (Daniels-Cortez)   Spanish  romance   J 

Peter  Pan  (Betty  Bronson)   Barrie  claasic   

Locked  Doors  (Compson)  Original  story   , 

Tomorrow's  Love  (Ayres)  Divorce  com-dr  

East  of  Suez  (Negri)   Drama   jan 

Miss  Bluebeard  (Daniels)   ....The  stage  success   Feb. 

Golden  Bed  (LaRocque)   Drama  of  classes   Jan.' 

Mas  Must  Live  (Dix)   Newspaper  romance   Feb. 

Coming  Through  (Meighan)  New  type  Meighan  story.. Feb. 

The  Devil's  Cargo  (Starke)   Drama  of  Old  California ..  Feb. 

Top  of  the  World  (Nilsson-Kirkwood)  Africa  and  England   Feb. 

The  Swan  (Menjou- Howard)   Stage  success  Mar. 

Contraband  (Wilson-Noah  Beery)   Bootleg  drama   Apr.' 

Madame  Sans  Gene  (Swanaon)   ....World  Famous  drama   May 

Thundering  Herd  (Holt-Wilson)  Buffalo  stampede   Mar. 

Forty  Winks  (Dana-Roberts-Griffith)  Comedy   Feb.' 

Goose  Hangs  High  (Cruze  production)  Typical   jfax 

New  Lives  fox  Old  (Compson)  Drama   Mar.' 

Salome  of  the  Tenements  (Jetta  Goudal) ...  Drama   Mar! 

Too  Many  Kisses  (Richard  Dix)  Comedy   Mar 

Dressmaker  From  Paris  (Lea trice  Joy)... Drama   Mar 

Air  Mail   (feature  cast)  Melodrama    Mar 

Grass   Drama   April  11 

Sackcloth  and  Scarlet  (Alice  Terry)  Drama   Aoril  n"  «rw 

Men  and  Women  (Dix)  Feature   April  JJ" 

Kiss  in  the  Dark  (Menjou)  Romantic  com  Apr 

Charmer   (Pola   Negri)  Romantic  dx.  Apr 

Code  of  the  West  (Moore-Bennett)  Westn   Rom.    com   Apr 

Adventure  (Moore-Starke- Beery)   Jack  London  dr  ..May 

Crowded  Hour  (Bebe  Daniels)   Drama   May 

Night  Club  (Raymond  Griffith)  Farce-comedy   .......May 

Shock  Punch   (Richard   Dix)  Comedy-drama   ..  May 

Welcome  Home  (Cruze  Prod.)  Domestic  com-dr  .  Ma* 

Old  Home  Week  (Meighan)  Comedy    rune 

Any ]  Woman ,  (Star  cast).......   Comedy  drama   i'.June  13..  5,963 

Little  French  Girl  (Mary  Brian)  Drama    June  13     5  628 

Are  Parents  People?  (Betty  Bronson)  Domestic  problems  ........Jane  20 "  6*586 

Eve's  Secret  (Betty  Compson)  Romantic  drama   June  20"  6205 

Beggar  on  Horseback  (all  star)  Imaginative   June  20  6*874 

Manicure  Girl  (Daniels)  Drama   Tune  27     5  959 

Lost— A  Wife  (Menjou)  Sophisticated    com.. .'.'.'.'.'.'.'. Tulv    4 "  64a) 

Light  of  Western  Stars  (Holt)  Vivid  west  dr  July    "  " 

Paths  to  Paradise  (R.  Griffith)  Whirlwind  comedy   July 

Grounds  for  Divorce  (Vidor)  Drama   July 

Lucky  Devil  (Richard  Dix)  Auto  race  comedy  '.Tuly 

Night  Life  of  New  York  (All-star)   Cnmrdy-drama   Tuly 

Marry  Me  (Vidor)   Small  town  idyl  Tuly 

Street  of  Forgotten  Men  (all  star)  Bowery  drama    Aug. 


6.773 
9,994 
7,187 
6.293 
6.186 
6,796 
7,017 
5750 
28..  7.CS0 
25..  *J» 


6,223 
18..  5,767 
18..  6,076 
25..  6,777 
2..  6,602 
9..  6,558 
16..  5.721 
23..  6,151 
30..  5,909 
6..  6.780 


4..  6,850 
11.  6.741 
11..  5.692 
18..  5.935 
25..  6,908 
25..  5.526 
1..  6,366 


lind  of  Picturr 

PATHE 

In  Good  Old  Summertime   Terry  cartoon   Sep. 

Danger  Lure   Sportlight   Oct. 

Dixie   Chronicles   Oct. 

Goofy  Age  (Glenn  Tryon)   Comedy  Oct. 

10  Scars  Make  a  Man  (Allene  Ray)   Serial   Oct. 

Black  Magic   Terry  cartoon   Oct. 

Sporting  Rhythm   Sportlight   Oct. 

Riders  of  the  Purple  Cow   Sennet t  com  Oct. 

Every  Man  for  Himself   Our  Gang   Oct. 

Hot  Water  (Harold  Lloyd)   Feature  com  .Oct. 

On  Leave  of  Absence   Detective   Oct. 

Bungalow  Boobs  (Chase)   Comedy   Oct. 

Sky  Plumber  (Arthur  Stone)   Comedy   Oct. 

Galloping  Bungalows   Sennett  com  Nov. 

Stunts   Sportlight   Nov. 

Hot  Stuff   Spat  family   Nov. 

Cat  and  the  Magnet   Terry  cartoon   Nov. 

Fast  Company   Our  Gang   Nov. 

She  Knew  Her  Man   Terry  cartoon   Nov. 

Gridiron  Glory   Sportlight   Nov. 

Love's  Sweet  Piffle  (R.  Graves)   Comedy   Nov. 

Are  Blond  Men  Bashful?  (Stone)   Comedy   Nov. 

Out  of  the  Storm   Detective   Nov. 

Good  Old  Circus  Days   Terry  cartoon  Nov. 

All  Wet  (Chase)   Comedy   Nov. 

Deaf,  Dumb  and  Daffy   Spat  Family   Nov. 

Cannon- Ball  Express   Sennett  com  Nov. 

Champions   ,  Sportlight   Nov. 

Lumber  Jacks   ....Terry  cartoon   Nov. 

White  Sheep  (Glenn  Tryon)   Special  dr  Dec 

Feet  of  Mud  (Sennett  cast)   Comedy   Dec. 

Meet  the  Missus  (Tryon)   Comedy   Dec. 

Bucking  the  Bucket  Shop   Detective  series   Dec 

She's  In  Again   Terry  cartoon   Dec. 

Mysterious  Mastery   Our  Gang   Dec 

Off  His  Trolley  (R.  Graves)   Sennett  com  Dec. 

Noah's  Athletic  Club   Terry  cartoon   Dec. 

Just  a  Good  Guy  (Stone)   Comedy   Dec 

Royal  Razz  'Oiae)   Comedy   Dec 

Mysteries  of  >"Hd  Chinatown   Terry  cartoon   Dec. 

Nature's    Rouge   Sportlight   Dec 

Rubber    Neck   Spat  Family   Dec. 

Bull  and  Sand   Sennett  comedy   Dec. 

Invaders   Sportlight   Dec. 

Down  on   the  Farm   Terry  cartoon   Dec. 

The  Sea  Squawk   Sennett  com  Jan. 

On  the  Ice   Terry  cartoon   Jan. 

Galloping  Hoofs  (Allene  Ray)   Serial   Jan. 

Wages  of  Tin  (Tryon)   Comedy   Jan. 

Rat  s  Knuckles  (Chase)   Comedy   Jan. 

Rough  and  Tumbling   Sportlight   Jan. 

Our  Game  Pup   Terry  cartoon   Jan. 

The  Big  Town  (Our  Gang)   Comedy   Jan. 

Plumber  (Graves)   Comedy   Jan. 

Wild  Goose  Chaser  (Turpin)  Sennett  Com.   , 

Hello  Baby  (Chase)  Comedy   Jan. 

Laugh  That  Off  Spat  Family   Jan. 

Honeymoon  Hardships   •  Sennett  comedy   , 

Brain  and  Brawn   Sportlight   

Boobs  in  the  Woods  (Langdon)  Sennett  comedy   , 

Hold  That  Thought  Terry  cartoon   Jan. 

Fighting  Fluid  (Chaa.  Chase)   Comedy   

Beloved  Bozo  (R.  Graves)   Sennett  comedy   Feb. 

Circus  Fever   Our  Gang   Feb. 

Biting  the  Dust   Terry  cartoon   Feb. 

Transatlantic  Flight   Terry  cartoon  

Change  the  Needle  (Arthur  Stone)  Comedy   Feb. 

Family  Entrance  (Chaa.  Chase)  Comedy   Feb. 

Bigger  and  Better  Jails  Teny  cartoon   Peb. 

Fisherman's  Luck  Terry  cartoon   Feb. 

A   Fox  Hunt  Spat  Family   Feb. 

Sporting    Armor  Sportlight   Feb. 

Idaho   (Vivian    Rich)  Serial   Feb. 

Water  Wagons  Sennett  com  Feb. 

His  Marriage  Wow  (Langdon)  Comedy   Feb. 

Plain  and  Fancy  Girls  (Chas.  Chase)  Comedy   Feb. 

Clean-Up   Week  Terry   cartoon   Feb. 

Haunted  Honeymoon  (Glenn  Tryon)  Comedy   Feb. 

Raspberry  Romance  (Ben  Turpin)  Comedy   Feb. 

Neptune's  Nieces  Sportlight    Mar. 

Bashful  Jim  (Graves)  Mack  Sennett  com  Mar. 

In  Dutch  Terry  cartoon   Mar. 

Dog  Days  Our  Gang   Mar. 

Percy  (Charles  Ray)  Typical  dr  Mar. 

Should  Husbands  Be  Watched  Comedy   Max. 

Hard  Boiled  (Chase)   .....Comedy   Max. 

Jungle  Bike  Ridexs   Terry  cartoon   Mar. 

Excuse  My  Glove   Spat  Family   Mar. 

Giddap  (Billy  Bevan)   Comedy  Mar. 

Traps  and  Troubles  Sportlight   Mar. 

Pie  Man   Terry  cartoon   Mar. 

Zowie  1   Strreoskopik   Mar. 

At  the  Zoo  Terry  cartoon   Mar. 

Is  Marriage  the  Bunk?  (Chase)  ...Comedy   Mar. 

Plain    Clothes    (Langdon)  Comedy   Mar. 

Sailor   Papa    (Tryon)  Comedy   Mar. 

Breaking  the  Ice  (Graves)   Comedy   Apr. 

Love  Bug   Our  Gang   Apr. 

Housing  Shortage   Terry  cartoon   Apr. 

Marriage   Circus    (Turpin)  Sennett  com  April 

Bad  Boy  (Chase)  Comedy   April 

Are  Husbands  Human?  (Findlayson)  Comedy   April 

Sunken  Silver  (Ray-Miller)  Serial   Apr. 

Lion's  Whiskers  Sennett    com   Apr. 

Hold  My  Baby  (Glenn  Tryon)  Comedy   Apr. 

S-O-S   Terry  cartoon   Apr. 

Adventures  of  Adenoid  Terry  cartoon   Apr. 

..Terry  cartoon   Apr. 

..Sportlight   Apr. 

..Comedy   Apr. 

..Our  Gang  com  May 

. .  Comedy   May 

. .  Sportlight   May 

. .  Sennett  comedy   May 

.  Terry  cartoon   May 

Comedy   May 

 May 


w.  Fetv 


Deep  Stuff. 

Beauty  Spots  

Remember  When  (Langdon)  

Shootin'  Injuns   

Big  Red  Riding  Hood  (Chase) 

Sporting  Tudgment   

He  Who  Grt«  Smacked   

Permanent  Waves   

T-ooking  For  Sally  (Chase)   

Grief  in    Bagdad   Comedy 


1,000 
1,000 

3,am 

2,0. 

1,000 
1.000 
2301 
2,001 
5,000 
2,001 
1.0* 

urn 

2,000 
1,000 
2,00) 
1,000 
2,000 
l.OX 
1,000 
2,000 
2,000 
2,000 
1,000 
1,001 
2300 
2300 
1.001 
1.000 
6.091 
2,000 
2,000 
2,000 
1,008 
2,000 
2,00* 
1.000 
2,000 
1,001 

1,0»  .« 

1,000 

2,000 

2.0» 

1,001 

1.00B  m 

2,000  kr 
1.000  b 


.  2,000 

.  1,000 

.  1,000 

.  1.000 

.  2,008 

.  2.000 

.  2,000 

.  1.000 

.  2,000 

.  2.000  1 

.  1,000  I 

.  2,000 

.  1.000' 

.  1.000  I 

.  2,005  ' 

.  2,000  ' 

.  1.000  i 

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.  1.000 

.  2,000 

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.  2.000 

.  2,000 

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.  2,000 

.  1.000 

.  2.000 

.  1.000 

.  2.000 

.  6.000 

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.  1,00* 
.  1.000 
.  1.000 
.  2,000 
.  2.000 
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.  1.000 


Vugust  15,  1925 


MOVING   PICTURE  WORLD 


769 


Kind  of  Picture 


Review,  reet 


parkest   Africa   Terry  cartoon   May  9.. 

Wild  Papa                                                Spat  Family   May  16. 

Skinners  in  Silk  Sennett  com.  „  May  16. 

Fast    Worker                                            Terry  cartoon   .May  16. 

Luna-cy                                                     Stereoskopik   May  16. 

Tell  it  to  a  Policeman  (Tryon)  Comedy   May  23.. 

Sure  Mike  (Martha  Sleeper)  Comedy   May  23.. 

Echoes  From  the  Alps  Terry  cartoon   May  23.. 

jood  Morning  Nurse...  Sennett  comedy   May  30.. 

'Dude  Ranch7'  Days  Sportlight   May  30.. 

Vsk  Grandma  Our  Gang  comedy   May  30.. 

What  Price  Goofy?  (Chas.  Chase)  Comedy   June  6., 

Horace  Greeley,  Jr.   (Langdon)  Burlesque   June  6.. 

rhe  Runt  Terry  cartoon   June  6., 

Royal  Four-flush   Spat  Family   June  13., 

Super-Hooper-Dyne  Lizzies   Sennett  comedy   June  13., 

Riders  of  the  Kitchen  Range  Comedy   June  13. 

End  of  the  World  Terry  cartoon   June  13., 

Thundering   Landlords    (Tryon)  Comedy   June  20. 

Twinkle-Twinkle   Sportlight   June  20. 

Runaway  Balloon   Terry  cartoon   June  20. 

Play  Ball  Allene  Ray-Miller)  Serial   June  27., 

Official  Officers   Our  Gang  com  June  27. 

In  the  Grease  (Jim  Findlayson)  Comedy   June  27. 

Animal  Celebrities   Sportlight   lune  27.. 

Isn't   Life  Terrible?    (Chase)  Comedy   July  4.. 

Wine,  Women  and  Song  Terry  cartoon   July  4.. 

Chasing  the  Chaser  (Findlayson)  Comedy   July  4.. 

Sherlock  Sleuth  (Stone)  Star  comedy   July  11.. 

The  White  Wing's  Bride  (Langdon)  Comedy   July  11.. 

Oughl   Stereoskopik   July  11.. 

Learning  How   Sportlight   July  11.. 

Daddy  Goes  a-Grunting  (Tryon)  Comedy   July  18.. 

Sneezing  Beezers   Sennett  comedy   July  18.. 

For  Love  of  a  Gal  Terry  cartoon   July  18.. 

When  Men  Were  Men  Terry  cartoon   July  18.. 

The  Freshman  (Harold  Lloyd)   College  comedy   July  25.. 

Boys  Will  be  Boys'   Our  Gang  comedy   July  25.. 

Cupid's  Boots  (Graves)   Comedy   July  25.. 

Why  Kids  Leave  Home   Sportlight   July  25.. 

Bugville  Field  Day   Terry  cartoon   July  25.. 

A  Yarn  About  Yarn                                  Terry  cartoon   Aug.  1  • . 

Tee  for  Two  (Alice  Day)                            Sennett  comedy   Aug.  1.. 

Innocent  Husbands   (Chase)                        Comedy   Aug.  1.. 


1,000 

2,000 
2,000 
1,000 
1,000 

2,000 
1,000 
1,000 
2,000 
1,000 
2.000 
2,000 
2,000 
1,000 
2,000 
2,000 
1,000 
1,000 
2,000 
1,000 
1,000 
10  ep. 
2,000 
1,000 
1,000 
2,000 
1,000 
1,000 
2,000 
2,000 
1,000 
1,000 
2,000 
2,000 
1,000 
1,000 
6.883 
2,000 
2,000 

l.oon 

1,000 
1,000 
2,000 
2,000 


Kind  of  Picture 

The  Travis  Cup  Drama   

The   Wrong  Coat  Drama   

The  Dumb  Head  Drama   

The  Life  of  a'  Woman  Drama   


PRINCIPAL  PICTURES 

Listen  Lester  (all-star)  Comedy-drama   May  10.. 

Daring  Youth  (Daniels)   Comedy-drama   May  17.. 

Daughters  of  Pleasure  (Prevost)   Drama   .  May  24.. 

Masked  Dancer  (H.  Chad  wick)   Mystery  drama   May  31.. 

Good  Bad  Boy  (Joe  Butterwotth)   Comedy-drama   June  7.. 

Captain  January  (Baby  Peggy)   Sea  story   July  12. . 

Helen's  Babies  (Baby  Peggy)   Comedy-drama   

Mine  With  Iron  Door  (all-star)  Adventure  drama   Dec.  27.. 

Re-Creation  of  Brian  Kent   Drama  Mar.  14.. 

PRODUCERS  DISTRIBUTING  CORP. 

Wandering  Husbands  (Lee -Kirk wood)  Drama   May  10.. 

Hold  Your  Breath  (Devore)  Thrill  com  Jun.  7.. 

Miami  (Compson)  Drama   Jun.  14.. 

Night  Hawk  (Carey)  Western   Jun.  14.. 

Lightning  Rider  (Carey)  Western   Jun.  21. 

What  Shall  I  Do?  (Mackaill)  Drama   K  28. 

I  Legend  of  Hollywood  (Marmont)  Drama   Jan-  10. 

Wise  Virgin  (Miller)  Drama  

Welcome  Stranger  (Vidor)  Comedy-dr  Oct.  25. 

Ramshackle  House  (Compson)  Comedv-dr  

Barbara  Frietchie  (Vidor)  Civ.  War  dr  Oct,  11. 

Chalk  Marks  (M.  Snow)  Drama   

I  House  of  Youth  (Logan)  Drama  

Roaring  Rails  (Carey)  Railway  dr  Oct.  25. 

Another  Scandal  (Lois  Wilson)   ...Sex  theme   Nov.  1. 

Another  Man's  Wife  (Lee-Kirkwood)  Drama   

Trouping  With  Ellen  (H.  Chad  wick)  Comedy -dr  

Reckless  Romance  Comedy  feature  Nov.  22. 

Siren  of  Seville  (Dean)  Drama   Nov.  29. 

Girl  on  the  Stairs  (Miller)  .  Comedy-dr  

Chorus  Lady  (Livingston)  Comedy-dr  Feb.  21. 

Cafe  in  Cairo  (Dean)  Drama   Mar.  28. 

!  Flaming  Forties  (Carey)  Western   

The  Mirage  (Vidor)  Drama  

Let  Women  Alone  (O'Malley-Hawley)  Drama   

Soft  Shoes  (Carey)  Western   

Off  the  Highway  (Logan)   Drama   

Charlev's  Aunt  (Syd  Chaplin)  Farce-comedy   Feb.  21. 

Her  Market  Value  (Ay res)  Drama   

Girl  of  Gold  (Vidor)  ...Drama   

On  the  Threshold  (all-star)  Drama   

Beyond  the  Border  (Carey)  Western   

Beauty  and  the  Bad  Man  (Star)  Western   

Friendly  Enemies  (Weber  &  Fields)  Comedy  dr  May  16..  6.288 

Crimson  Runner  (Priscilla  Dean)  Stromberg  melo.   June  13..  4,775 

Silent  Sanderson   (Carey)  Cattle — gold  fields   Junej  20..  4,841 

Stop  Flirting  (all  star)  Light  comedy   June  27]  5161 

Beauty  and  the  Bad  Man  (Mabel  Ballin) .. Drama   _  July    4.!  5794 

Awful  Truth  (Agnes  Ayres)  Light  comedy   July   11..  5^917 

Texas  Trail  (Carey)  Typical  western   July   18..  4.720 

Private  Affairs   (Hulette)  Character  drama   Aug.    1..  6,132 

B.  P.  SCHULBERG  PROD. 

White  Man  (Joyce)   Jungle  romance   Nov.  22. 

Triflers  (Busch-Mayo)  Paris  soc.  dr  Dec  27. 

Capital  Punishment  (Clara  Bow)   Prison  dr  Jan.  24. 

Boomerang  (Clara  Bow)  Comedy-dr  ...Mar.  21. 

Parasite  (Bellamy-Moore-Washburn)  Drama   Jan.  31. 

Mansion  of  Aching  Hearts  (all-star)  ..Melodrama  Mar.  14. 

Go  Stra:«*t  (Star  east)   Drama   May  9. 

Faint  Perfume  (Seena  Owen)  Romantic  drama  Tune  27. 

My  Lady's  Lips  (Clara  Bow)   Crook  drama   July  25. 

TIFFANY  PRODUCTIONS,  INC. 

Souls  for  Sables......  Society  drama   

The  Sporting  Chance  Racing  drama   

Lightning   Drama   

Morals  for  Men  Society  drama   

The  Lodge  in  the  Wilderness  Drama   

Morganson's  Finish   Drama   

Tale  of  a  Vanishing  People  Drama  


6,242 
5,975 
6,000 
4.987 
5.198 
6.194 

7.800 
6,878 


6,300 
5JO0 
6,317 
5,115 
6.000 
6,000 
5,414 
5,951 
6,618 
6,257 
7,179 

6,669 
5,753 
7,000 
5,015 
6,452 
5,530 
6,724 
6,214 
6,020 
5,656 
5,770 


7,243 


.  6.370 
.  6,626 
.  5.950 
.  6714 
.  5.140 
.  6.147 
.  6,107 
.  6.228 
.  6,009 


6,500 
6,500 
6,500 
6,500 
6,500 
6,500 
6,500 


TRUART  FILM  CORPORATION 


Passionate  Youth   Society  drama   

Marrying  Money   Society  drama   

Dollar  Down   Society  drama   

Age   of   Indiscretion  Drama   

"Where  the  Worst  Begins"  Comedy   drama  .. 

The  Hurricane   Drama   

Salvage   Drama   

Romance  Road   Drama   

The   Fighting  Cub  Newspaper  drama 


NOVELTY  SERIES 


Three  in  Exile   

The  Wild  Girl  

Pals   

The  Silent  Witness. 


Feet 

6,500 
6,500 
6,500 
6,500 


5,800 
5,800 
5,800 
5,800 
5,800 
5,800 
5,800 
5,800 
5,800 

5,800 
5,800 
5,800 
5,800 


UNITED  ARTISTS 


Dorothy  Vernon  of  Haddon  Hall  (Pickfortt)  Romantic  drama   May  17. 

America  (Griffith   prod.)   Historical  drama   Mar.  8. 

Isn't  Life  Wonderful?   (Dempster)   Realism   Dec.  13. 

Thief  of  Bagdad  (D.  Fairbanks)   Fantasy   Mar.  29. 

Salvation  Hunters  (Von  Sternberg  prod.). Symbolical  dr  Keb.  14.. 

Waking  Up  the  Town  (J.  Pickiord-Shearer)<'omedy-dr   April  11.. 

Don  Q,  Son  of  Zorro  (D.  Fairbanks)  Typical  Fairbanks               June  27. 

UNIVERSAL 

Omar  Khayyam  (Hysterical  history)  Comedy   Nov.  29. 

Double  Cross  (Sullivan)   Drama   Nov.  29. 

Smouldering  Fires  (Frederick-LaPlante)  ..Drama   Dec.  13. 

Hurricane  Kid  (Gibson)   Western   Jan.  3. 

Secrets  of  the  Night  (Kirkwood-Bellamy).  Drama   Dec.  20. 

Mad  Whirl  (May  MacAvoy)  Comedy-dr  Dec.  27. 

Saddle  Hawk  (Gibson)   Western  dr  Mar.  7. 

Fifth  Avenue  Models  (Mary  Phil  bin)   Drama   Jan.  24. 

Up  The  Ladder  (Valli)   Drama   Jan.  31. 

Let  'Er  Buck  (Gibson). .„.  Western   Jan.  3. 


.  9,351 
.11,442 
.  8,250 
12,000 
5  S30 

4.m 

.11.000 


Dangerous  Innocence  (LaPlante-OBrien).. Drama   Mar.  28. 

Man  in  Blue  (Rawlinson-Bellamy)   Drama   .Feb.  28. 

Taming  the  West  (Gibson)   Western  Feb.  28. 

Paul  Revere   Hysterical  histy  Dec.  20. 

Border  Maid  (Ed  Cobb)   Drama   Dec  20. 

Family  Row  (Messinger)    Comedy   Dec  20. 

Present  Arms  (Wiley)   Comedy   Dec.  27. 

Red  Age  (Sullivan)   Drama   Jan.  3. 

Ponce  de  Leon   Hysterical  history   Ian.  3. 

Prehistoric  Man  .  w  Hvste  i'-ai  history   fan  3- 

Sign  of  the  Cactus  (Hoxie)   Western   Jan.  10. 

Ridin'  Pretty  (Desmond- Forrest)  Western   com. -dr.   Jan.  17. 

Looking  Down  (Wiley)   ,«.. Comedy   ..Jan.  24. 

Aggravatin'  Kid  (Messinger)  Comedy   Jan.  31. 

Pistol  Point  Proposal  (Eddie  Polo)  Western  dr  Jan.  31. 

Whip  Hand  (Billy  Sullivan)  Western  dr  Jan.  31. 

Rembrandt   Hysterical  histy  Jan.  31. 

Last  Laugh  (Emil  Jannings)   Human  drama   Feb.  7. 

Fighting  Ranger  (Sedgwick-Daugherty). .. Serial   Feb.  7. 

Roaring  Adventure   (Jack  Hoxie)  Western   Feb.  14., 

Sir  Walter  Raleigh  Hysterical  Histy  Feb.  14. 

Taming  the  East  (Messinger)  Comedy   Feb.  14., 

Tempest  Cody's  Man  Hunt  (Walcamp) ...  Western  series   Feb.  21. 

Seeing  Red  (Billy  Sullivan)  Cowboy  drama   Feb.  21. 

Lost  Chord   (Bert  Roach)  Comedy   Feb.  21. 

Nobody's  Sweetheart  (Wanda   Wiley)  Century  comedy   Feb.  21. 

Itching  for  Revenge  (Eddie  Gordon)  Comedy   Mar.  7. 

Kicked  About  (Gordon)  Comedy   Mar.  7. 

Puzzled  by  Crosswords  (Gordon)  ...Comedy   Mar.  7. 

Olympic  Games   Hysterical  histy.  Mar.  14. 

Dangerous  Peach  (Al  Alt)   Century  com  Mar.  14. 

Don't  Worry  (Wanda  Wiley)   Century  com  Mar.  21., 

Cowpuncher's  Comeback   ...Mustang  westn.   Mar.  21., 

Storm  King   Mustang  westn.   Mar.  21.. 

Both  Barrels   Mustang  westn.   Mar.  21., 

Girl  Problem   Sweet  16  com.   Mar.  21., 

Headwinds  (H.  Peters- Patsy  R.  Miller) ...  Drama   Mar.  28. 

Fighting  Terror   (Sullivan)  Mustang  westn  Mar.  28. 

Powdered  Chickens  (Edna  Marian)  Century  com  Mar.  28. 

Tenting  Out  (Neely  Edwards)  Comedy   Mar.  28. 

Burning  Trail  (Wm.  Desmond)  Western   April  11.. 

Loaded  Dice  (Ed.  Cobb)  Mustang  western  April  11., 

Papa's  Pet  (Roach-Edwards-Howell)  Bulls-eye  com  April  11.. 

Putting  On  Airs  (Edna  Marian)  Century  comedy   April  11., 

Smoked   Out  Bulls-eye  com  April  11.. 

Getting  Trimmed   (Wiley)  Century  com  Apr.  18. 

Raisin  Cain  (Beth  Darlington)  Century  com  Apr.  18. 

Valley  of  Rogues  (Perrin)  Mustang   western  Apr.  18. 

Black  Gold  Bricks  Bullseye  com.........  Apr.  25. 

Spook  Ranch  (Gibson)  Western   May  2. 

Open   Trail    (Hoxie)  Blue  Streak  westn  May  9. 

Tourists  De  Luxe   '.  Century  comedy   May  9. 

Here's  Your  Hat...  Comedy   May  9. 

Line  Runners  Western  reissue   ..May  9. 

Ridin'  Thunder  (Hoxie)   Western   May  16. 

Raffles  (House  Peters)  Drama   May  16. 

Queen  of  Aces  (Wiley)  Century  comedy  May  16. 

Roaring   Waters  Mustang   western  May  16. 

Wild  West  Wallop  Mustang   western  May  16. 

The  Meddler  (Desmond)  Western  melo  May  23. 

Sleeping  Sickness  (Edwards)  Bulls-eye  comedy   May  23. 

Rolling  Stones  (Chas.  Puffy)  "Fat  man"  com  May  23. 

Love  Sick  (Lake)  Sweet  16  comedy  May  23. 

The  Teaser  (LaPIante-O'Malley)  Comedy-drama   May  30,. 

Slick  Articles   (Karr-Engle)  Century  comedy  May  30,. 

Locked  Out  Sweet  16  comedy   May  30. 

Til  Show  You  the  Town  (Denny)  Comedy   Jane  6. 

Nobody    Wins  Sweet  16  Comedy  June  6. 

Showdown    (Art    Acord)  Mustang  western   June  6. 

Price  of  Pleasure  (Valli-Kerry)  Romantic  drama   June  13. 

Speak  Freely  (Edna  Marian)  Century  comedy   June  13. 

Nearly  Rich  (Chas.  Puffy)  Fat  man  comedy  June  13. 

Kicked  About  (Eddie  Gordon)  Century  comedy   Tune  13. 

Siege  (Valli-O'Brien)  Drama   June  20. 

Gridiron  Gertie  (Wiley)  Century  comedy   Tune  20. 

Queen  of  the  Roundup  (Ed  Cobb)  Mustang  western   tune  20. 

Outlaw  (Perrin-Lorraine)   Mustang  western   June  20. 

Dog  Biscuits    Sweet  16  comedy  June  20. 


1,000 
2,000 
7,356 
5,296 
6.138 
6.184 
4,419 
6,581 
S.922 
5.5O0 
6,759 
5.624 
5,304 
1,000 
2,000 
2,000 
2,000 
2,000 
1,000 
1.000 
4,938 
4,812 
2,000 
2,000 
2,000 
2,000 
1,000 
6,500 

4jn 

1,001 
2.00$ 

2,000 
2,000 
1,000 
2,000 
2,000 
2,000 
2,000 
1,000 
2,000 
2,000 
2,000 
2.000 
2,000 
1,000 
5,486 
2,000 
2,000 
1,000 
4783 
2,000 
1,000 
2,000 
1,000 
2,001 
2,000 
2,000 
1,000 
5,147 
4,800 
2,000 
1,000 
2,000 
4,354 
5,537 
2,000 
2,000 
2,000 
4,890 
1,000 
1.000 
2,000 
6,800 
2,000 
1,000 
7,400 
1.000 
2.000 
6,618 
2.000 
1.000 
2,000 
6.426 
2,000 
2.008 
2.000 
1.000 


770 


MOVING    PICTURE  WORLD 


August  15,  1925 


continued  from  preceding  pat*) 
Kind  of  Picture 


Kind  of  Picture 


Review  Fee* 


Review.  Feet 


Ice  Cold   Sweet  16  comedy  Tune  20..  1,000 

Heart  Trouble   Sweet  16  com  July  25..  1,0U0 

Dry  Up  (Jack  Singleton)    Century  com  July  25..  2,000 

White  Outlaw  (Hoxie)  Western   June  27..  4,850 

Nicely  Rewarded  (Chas.  Puffy)  Comedy  June  27..  1,000 

Rough  Party    (Alt-Karr)  Century   comedy  June  27..  2,000 

Pronto  Kid  (Ed  Cobb)  Mustang   western.  June  27..  2.00G 

Unwelcome  (Chas.  Puffy)  Comedy  June  27..  1,000 

Plenty  of  Nerve  (Edna  Marian)  Century  comedy  July    4..  2,000 

Beauty  and  the  Bandit  (Larkin)  Mustang  western  July    4..  2,000 

Married  Neighbors  (Engle-Darlington)  Century    comedy  July     4..  2,000 

A  Lucky  Accident  (Puffy)  Fat  man  comedy  July   11..  1,000 

Just  in  Time  (Wanda  Wiley)  Century  comedy   July   11..  2,000 

Ropin'  Venus  (Josie  Sedgwick)  Mustang  western   July  11..  2,000 

Knockout  Man  (Perrin-Lorraine)  Reissue  western   July  11..  2,000 

Little  Giant  (Hunter-Murphy  Comedy   July  18..  6,850 

Discord  in  "A"  Flat  Sweet  16  comedy  July   18..  1,000 

Polo  Kid  (Eddie  Gordon)  Comedy   July  18..  2,000 

Battle  of  Wits  (Josie  Sedgwick)  Western   luly  18..  2,000 

Goose  Woman  (Louise  Dresser)   Drama   Aug.    1..  7,500 

Milky  Way  (Puffy)  Comedy   Aug.    1..  1,000 

Short  Pants    Sweet  16  comedy  Aug.    1..  1,000 

Paging  A  Wife  (Al  Alt)  Century  comedy   Aug.    1..  2,000 

Fighting  Schoolmarm  (Sedgwick)  Short  western   Aug.    1..  2,000 

VITAGRAPH 

Beloved  Brute  (De  La  Motte)   Melodrama   Nov.  22..  6,719 

Two  Shall  Be  Born  (Novak-Harlan)   Drama  

Pampered  Youth  (Landis-Calhoun)   Drama   .  Feb.  21..  6,640 

Redeeming  Sin  (Nazimova-Tellegen)   Apache  dr  Jan.   31..  6.227 

Fearbound  (Daw- Welch)   Melodrama  Feb.  14..  5700 

Tides  of  Passion  Drama   May    2..  6,279 

Happy  Warrior   Special   July    18..  7,865 

School  for  Wives  (Tearle-Holmquist)  Drama   April  11..  6,182 

Barce,  Son  of  Kazan  (Stewart)  Northern   drama   May  30..  6,893 

Wildfire  (Aileen  Pringle)  Racing  melo  June  20..  6,550 

Steele  of  the  Royal  Mounted  N.  W.  Drama  June  27..  5.700 

Happy  Warrior   Drama    July  18..  7,865 


WARNER  BROTHERS 


Cornered  (all-star)   >  Society  drama   

Lovers'  Lane  (all-star)   Character  drama   Nov.  29. 

Tenth  Woman  (all-star)   ...Society  drama   

Find  Your  Man  (Rin-Tin-Tin)   Melodrama   Oct.  4. 

This  Woman  (Rich)   Society  drama   Nov.    1 . . 

Lover  of  Camilla  (all-star)   Romantic  drama  Nov.  29.. 

Dark  Swan  (Prevost-Blue-Chadwick)  Drama   Dec.  6.. 

Narrow  Street  (D.  Devore-Matt  Moore). . Light  comedy   Jan.  17.. 

Lighthouse  by  the  Sea  (Rin-Tin-Tin)   Melodrama   Jan.  10.. 

Lost  Lady  (Irene  Rich)   Social  drama   Feb.  7.. 

Broadway  Butterfly  (Devore-Landis)  Broadway  dr.   

On  Thin  Ice  (Moore- Roberts)  Crook  drama  

Man  Without  a  Conscience  (Rich-Lewis) Drama   «...  

Recompense  (Prevost-Blue)  Society  drama   May  2., 

On  Thin  Ice  (T.  Moore-Edith  Roberts)  Drama   Mar.  21.. 

Bridge  of  Sighs  (Dorothy  MacKaill)   Pathos  dr  Apr.  4.. 

My  Wife  and  I  (Rich)  Emotional  drama   May  30.. 

Man  Without  A  Conscience  (Louis  -  Rich) ..  Drama   June  27.. 

How  Baxter  Butted  In  (M.  Moore-Devore)Comedy   July  4.. 

Woman  Hater  (Chadwick-Brook)   Love  drama   July  25. 

Tracked  in  Snow  Country  (Rin-Tin-Tin)..   North  drama   Aug.  1.. 


7,300 
5,100 
6,250 
7.3O0 
7,100 
7,180 
6,800 
6,700 
6700 
6,700 
7,705 
7-29" 
6JU» 
7,480 
7,046 
6,694 

7,182 
6,592 
6,591 
7,139 


MISCELLANEOUS 


IVAN  ABRAMSON 

Lying  Wives  (C.  K.  Young)   Domestic  dr. 


.May    2..  7,000 


ARTCLASS  PICTURES  CORP. 

Biff  Bang  Buddy  (B.  Roosevelt)  Thrill  dr  Sep.    20..  4,500 

Fast  and  Fearless  (Buffalo  Bill,  Jr.)  Thrill  dr  Sep.   27..  4,500 

Walloping  Wallace  (B.  Roosevelt)   Thrill  western   Oct.    11..  4,700 

Hard  Hittin'  Hamilton  (Buf.  Bill,  Jr.)  Thrill  western   Oct.    18.  ..5,000 

Gold  and  Grit  (B.  Roosevelt)   Thrill  dr  April  11..  4,650 

Bringing  Home  the  Bacon  (Buffalo  Bill). .  Thrill  dr     4,650 

After  Sut  Days   Biblical  spec  10,000 

Woman  Who  Believed  (Ann  Luther)   5,700 

Deerslayer  (J.  W.  Kerrigan)   w   5,000 

On  the  Go  (Buffalo  Bill,  Jr.)   Western   Apr.    4..  4,825 

Reckless  Courage  (Buddy  Roosevelt)   Thrill  western   May    2..  4,851 

Quicker  'N  Lightning  (Buffalo  Bill,  Jr.) ...  Thrill  drama   June    6..  5.000 

Tearin'  Loose  (Wally  Wales)  Stunt  western   June  13..  5,000 

ATLAS  DISTRIBUTING  CORP. 

Cyrano  de  Bergerac  (Italian  cast)  Famous  novel   July 

BANNER  PRODUCTIONS 


The  Truth  About  Wives   Sherman-Hampto 

The  Man  Without  a  Heart   Novak-Harlan  . 

Those  Who  Judge    All  star   , 

Empty  Hearts   Bow-Bowers  .... 

Daughters  Who  Pay   All  star  cast  

B.  C.  R.  PRODUCTIONS 

Kivalina  of  the  Ice  Lands  Eskimo  life  


•  July 

18. 

2.. 

5.600 

2. 

6.000 

.  Aug. 

2. 

5.700 

6.300 

.  May 

30. 

5,800 

•  July 

11.. 

5,700 

COLUMBIA 

Battling  Fool  (R.  Fairbanks)   Prize  fight  

Foolish  Virgin  (E.  Hammerstein)   ..Social  drama   

Price  She  Paid  (A.  Rubens)   Marriage  dr    

Fight  for  Honor  (Fairbanks-Novak)   Railroad  dr  

Mranight  Express  < Hammerstein)   Railroad  melo.   Dec.  6. 

After  Business  Hours   (Hammerstein)  —  Domestic  melo  July  a. 


4.975 
5.900 
5.957 
4.570 
S.967 
5,600 


C  C  BURR 


speed  Spook  (J.  Hines)  .   Thrill  drama   Aug.  30. 

Average  Woman  (Pauline  Gar  on)   Drama   Feb.  9. 

Lend  Me  Your  Husband  (Kenyon)   Drama   

youth  for  Sale  (S.  Holmquist)   Drama    Oct.  18.. 

The  Early  Bird  (Hines)   Comedy   Dec.  27. 

Crackerjack  (Hines)  Typical  comedy   May  23. 

DAVIS  DISTRIBUTING  CORP. 

Tales  of  1,001  Nights  (French  Cast)  Arabian  Nights   Feb  14.. 

Red  Love  (Lowell- Russell)  Indian  drama   May  23.. 

Fighting  Courage  (Ken  Maynard)  Action  western   July  11.. 

GINSBERG  DISTRIBUTING  CORP. 

Love  Gamble  (Lillian  Rich)  Melodrama   July  11.. 

Before  Midnight  (Wm.  Russell)  Crook  melodrama   July  11.. 

INDEPENDENT  PICTURES  CORP. 

Blood  and  Steel  (Desmond-Holmes)   Society  dr  

Calibre  45  (F.  Farnum)   Western  dr  

''ourage  (F.  Farnum)   ,  Western  dr  

In  Spider's  Web  (Alice  Dean)   Melodrama  

Moonshine  (B.  Cody)   Western   

Drug-Store  Cowboy  (F.  Famum)   Western  com.-dr  Feb.  J.. 

Riders  of  Mystery  (Bill  Cody)   Western   Hay  2.. 

Gambling  Fool  (F.  Farnum)   Western   May  9 

Fighting  Sheriff  (Bill  Cody)  Western   May  23., 

Border  Intrigue  (F.  Farnum)  Western   May  30. 

LEE-BRADFORD  CORP. 


Pearl  of  Love  (Leslie)  

Lights  of  London  (Wanda  Hawley)... 
Passion's  Pathway  (Estelle  Taylor)... 
Unrestrained  Youth  (Brandon  Tynan). 
Passionate  Adventure  (Joyce-Brook). 
Way  Down  Upon  the  Swanee  River... 
Wolfblood  (M.  Clayton)  


LUMAS  FILM  CORP. 


Overland  Limited   R.  R.  melodrama. 

A  Little  Girl  in  a  Big  City  Heart  int.  se  

His  Masetr's  Voice  (Thunder,  dog)  Animal  dr  

Shadow  on  the  Wall  Crook  drama  

Police    Patrol   Melodrama   

Part-Time  Wife   Drama   


RAYART 


Battling  Brewster  (Farnum)   15  ep.  ser  

Easy  Money  (All-Star)  Drama   

Butterfly  Comedies  (Gloria  Joy)   

Super  Speed  (Reed  Howes)   Automobile  com.-dr. 

Geared  to  Go  (Howes)   Drama   

Right  Man  (Larkin)   Drama   

Winning  a  Woman  (Perrin-Hill)   Drama   

Getting  'Em  Right  (Larkin)   Drama   

Snob  Buster  (Howes)   Drama   

Quick  Change  (Larkin)   Drama   

Youths  Gamble  (Howes)   Drama   

Double  Fister  (Perrin)   Drama   

Fear  Fighter  

Crack  O'  Dawn  

Goat  Getter  


6.000 
6,400 
6.700 
6.500 
7,000 
6,700 


6.300 
6.300 

5,000 


5.766 
4,895 


5,000 
4,950 
5,020 
6,000 
4.98* 
1.356 
5,000 
5,000 
5.000 
5,000 


6,000 
6,000 
6.000 
6.000 
8.000 
6,000 
6.000 


6.00G 
6,890 
5,750 
6.050 
5.689 
6,075 


6.067 


...Feb.  7. 


5,227 
5,117 
4,571 
4,865 
4,60 


RED  SEAL  PICTURES  CORP. 

Mother  Goose  Land  Cartoon   Jan.  24.. 

Storm  (Out  of  Inkwell)   Cartoon   Mar.  21.. 

Do  You  Remember   Scenic  novelty   Mar.  21 . . 

Animated  Hair  (Issues  R  and  UU)  Marcus  cartoon   Mar.  28. 

Film   Facts  (Issue  D)  Magazine   Mar.  28., 

Ko-Ko  the  Barber  (Out  of  Inkwell)  Cartoon  novelty   Mar.  28. 

Day  With  the   Gypsies  Screen  Gem   April  11.. 

Animated  Hair  Cartoon  F  Novelty   April  11.. 

Shakespeare    (Special)  Life  of  poet  Apr.  18., 

Film  Facts  (Issue  E)  Magazine   Ape.  18.. 

Suwanee   River  Song  Car-tune  Apr.  25.. 

Hair  Cartoons  (Subject  RR)  Marcus   cartoon  Apr.  25., 

Hair  Cartoons  (Issue  O.  O.)   Marcus  cartoon   May  2., 

Big  Chief  Ko-Ko  (Out  of  Inkwell)   Fleischer  cartoon   May  2., 

River   Conway   Scenic   May    9. . 

Ko-Ko  Trains  'Em  (Out  of  Inkwell)   Fleischer  cartoon  May  9.. 

Hair  Cartoons  (Issue  K  K)  Marcus  cartoon   May  23. 

Marvels  of   Motion  Novelty   May  30., 

Daisy   Bell  Song  Cartoon  May  30.. 

Ko-Ko  Sees  Spooks  Fleischer  cartoon   June/  13.. 

Hair  cartoons   Marcus  cartoon   June  20.. 

Ko-Ko  Celebrates  the  Fourth  Fleischer   cartoon  July  4. 

Hair  Cartoon   Marcus  cartoon  July  4.. 

Evolution   Timely  novelty  (feature)..  July  25.. 

RUSSELL  PRODUCTIONS 

Passing  of  Wolf  MacLean  (All-Star)  .....Western  melo  Nov.  29.. 

Courageous  Coward  (Jack  Meehan)   Western   Dec.  6.. 

WM.  STEINER  PROD. 

Virtue's  Revolt  (Thornton)  Stage  melodrama   ....Oct.  11.. 

On  Probation  (Edith  Thornton)   Drama   ■  Dec  13.. 

Across  the  Oead  Line  Western   M  

Always  Ridin'  to  Win   Western   «  

Hidden  Menace  Stunt  dr  

Branded  a  Thief   Western   

Verdict  of  the  Desert  Western   

Valley  of  Vanishing  Men   Western   

Trouble  Buster  (Leo  Maloney)  Western   Feb.  21.. 


1.000 
LOOK 
1.00* 

300 
1,000 
1,000 
1,000 

300 
1,000 
1,000 
1,000 

300 

300 
1.000 
1,000 
1,000 

300 
1.000 
1.000 
1,000 

300 
1,000 

300 
4,200 


4.712 
4.052 


5,173 
5.000 
5,000 
5.000 
.5,000 
5,060 
47*5 
4.652 
5.000 


SERING  D.  WILSON 

Wonder  Book  (Kellycolor)  Series   Apr.  25. 

Thundering  Waters  (Kellycolor)  Niagara    Falls  Apr.  25. 

In  a  Cottage  Garden  Kellycolor)  Floral  subject  Apr.  25. 

Flying  Elephant   (Kellycolor)..,  Novelty  Apr.  25. 


625 
700 

I 


PPJ3J  ECTION- 


Hard  Luck 

Glenn  G.  Wallace,  Muskegon,  Michigan, 
says  : 

Dear  Friend  Richardson:  Have  been  putting 
off  writing  for  some  time  past  but  have  tried 
to  keep  up  with  the  questions  and  answers 
in  the  "Bluebook"  school.  Have  been  for- 
tunate enough  to  hit  the  "Bullseye"  once  in 
a  while  myself.  But  our  theatre  closed  for 
two  months  and  a  half,  so  will  probably  not 
answer  very  many  questions  until  we  re- 
open on  account  of  not  being  home  all  the 
time.  I  sure  am  going  to  keep  up  all  I  can 
on  the  reading  of  the  department  if  nothing 
more. 

Maybe  in  my  off  moments  I  can  angle  for 
one  of  those  "young  whales''  like  Brother 
Whitt  of  Red  Bluff,  California,  caught.  How 
about  it,  Brother  Whitt?  Are  there  any  more 
fish  like  that  one  left  out  there?  I'd  be 
almost  tempted  to  journey  out  there  if  I 
thought  there  were. 

Suggestions 

I  want  to  make  a  few  suggestions  regard- 
ing the  idea  of  Brother  Hile  of  the  Majestic 
Theatre,  Akron,  Ohio,  as  to  placing  the 
change-over  cue  sheets  in  the  film  can.  No, 
I  don't  believe  it  could  be  practical  that  way, 
if  we  paste  them  in  the  can.  My  idea  would 
be  to  have  each  projectionist  who  receives 
a  show  with  no  change-over  cue  sheet  with 
it  to  make  out  one  to  the  very  best  advan- 
tage of  every  one  following  him  and  either 
fold  it  up  the  width  of  the  film  and  fasten 
it  to  the  front  end  of  the  first  reel  of  the 
feature  by  means  of  a  rubber  band  or  paper 
clip,  with  instructions  to  the  exchange  in- 
spector not  to  remove  it. 

Another  way  would  be  to  type  the  change- 
over cue  in  neat  form  for  each  individual 
reel  and  place  the  change-over  for  each  reel 
on  the  front  end  of  that  reel.  It  could  be 
pasted  permanently  on.  The  man  who 
caused  it  to  be  torn  off  should  have  honor 
enough  to  make  a  new  one  for  it. 

But  after  all,  "be  it  ever  so  humble,  there's 
no  'cue  sheet'  like  your  own."  Make  out 
your  own  for  every  show,  is  my  advice. 

Tough 

'S  hard  luck,  brother,  but  keep  a  stiff  upper 
lip  and  don't  let  enforced  idleness  kill  your 
interest  in  projection.  Hope  the  theatre  will 
open  with  every  new  thing  you  want  and 
need  and  that  the  boss  will  make  so  much 
money  next  winter  that  he'll  just  have  to  get 
rid  of  some  of  it  by  keeping  the  show  shop 
open  all  next  summer. 

As  to  the  young  whales — you  just  read 
what  I  said  to  Gray.  Darn  you  fishermen, 
anyhow.  Why  don't  y'  get  a  motorcycle  and 
have  some  REAL  fun.  Y'  can't  hurt  any- 
thing but  your  own  pocketbook,  no  matter 
how  you  mistreat  a  motorcycle,  and  golly 
what  a  whallop  of  a  kick  there  is  in  the 
sport.  And  by  the  way,  outside  of  towns, 
there  is  NO  speed  limit  in  Connecticut  now. 
It  has  been  abolished  by  the  legislature. 
The  only  time  the  speed  cop'll  get  you  now 
is  for  running  too  slow,  and  thus  obstruct- 
ing traffic,  or  for  doing  something  which  is 
dangerous.  In  the  latter  event  the  common 
belief  is  that  what  the  court  will  do  to  you 
sense,  ride  in  Connecticut  and  have  g-r-a-n-d 
sport,  without  causing  either  pain  or  death 
will  be  plenty.  Motto:  Get  a  Go-devil,  ust 
to  anything. 


EDITED  BY   F.   H  RICHARDSCN 


Bluebook  School 


Question  No.  344 — Here  is  a  very 
practical  question,  sent  in  by  a  man 
who,  for  very  obvious  reasons,  requests 
that  his  name  and  address  be  kept 
secret.  He  says:  "You  have  asked  for 
practical  questions.  Here  is  one. 
Three  months  ago  I  took  a  position  in 
this  theatre  as  Chief  Projectionist.  It 
is  a  fine  theatre,  seating  1,075.  Every- 
thing is  the  best  money  can  buy  ex- 
cept the  projection  machinery,  which 
is  old,  badly  worn  and  in  a  miserable 
state  of  repair.  The  owner  is  the  man- 
ager. He  pays  the  union  scale  because 
he  has  to,  but  to  get  repair  parts  is 
impossible,  until  the  part  to  be  replaced 
is  absolutely  and  entirely  worn  out. 
Even  then  it  often  means  a  fight.  He 
buys  job  lot  carbons,  and  don't  seem  to 
care  what  the  picture  is,  so  long  as 
there  is  one  on  the  screen.  He  says 
if  it  were  not  for  the  union  he  would 
have  a  boy  "run  the  machines,"  and 
apparently  thinks  "running  the  ma. 
chines"  is  absolutely  all  there  is  to 
projection. 

My  practical  question  is:  "How  would 
you  proceed  to  show  such  a  man  that 
his  position  is  wrong,  and  to  educate 
him  to  understand  that  better  projec- 
tion pays?" 

There,  gentlemen,  is  a  question  I  ask 
you  to  give  your  very  best  considera- 
tion. It  strikes  deep  at  the  very  roots 
of  one  of  our  greatest  troubles  and 
problems — the  exhibitor  and  manager 
who  sees  nothing  in  motion  picture  pro- 
jection except  the  mere  operation  of  a 
machine.  The  man  to  whom  a  "picture 
is  a  picture"  and  that's  that.  Such  a 
trouble  cannot  be  cured  in  a  moment, 
a  day,  a  month  or  possibly  a  year. 
How  would  YOU  go  about  it? 

Question  No.  345 — What  is  meant  by 
the  front  and  back  end  of  an  armature? 

Question  No.  346 — Describe  a  gen- 
erator armature. 

Question  No.  347 — What  is  a  "con- 
stant current"  dynamo  ? 

I  shall  only  give  these  four  questions 
this  time  because  the  first  one  I  re- 
gard as  of  HUGE  importance.  I  hope 
Dobson,  Bennewitz  and  all  the  old 
guard  will  set  their  fans  going  and 
give  us  the  benefit  of  their  wisdom 
on  this  one. 


Bring  the  String 

A  projectionist,  in  a  personal  letter,  tells 
how  he  and  his  manager  were  down  in  the 
basement  looking  for  something.  Needing 
an  extension  cord  to  enable  them  to  carry  a 
light  to  a  remote  place  he  instructed  the 
projectionist  as  follows:  "Go  upstairs,  John, 
and  get  a  long  string  so  we  can  have  a  light 
over  here." 


Qot  a  Razzing 

C.  V.  Hile,  Projectionist  Majestic  Theatre, 
Akron,  Ohio,  arises,  secures  the  floor  and 
makes  the  following  remarks : 

Dear  Friend:  It  seems  that  projectionist 
Watkins  wants  an  explanation  concerning 
my  suggestion  of  pasting  a  cue-sheet  in  the 
film  container,  so  here  it  is.  If  there  is  any- 
thing in  the  theory  of  Darwin  concerning  evo- 
lution, probably  the  chief  characteristic  the 
human  family  would  inherit  from  its  apeian 
ancestors  would  be  that  of  apeing,  hence,  the 
cue-sheet  in  the  container  having  illustrated 
to  the  man  who  don't  know  how  a  cue  sheet 
Is  made  the  method  of  its  production,  he 
could  and  maybe  would  try  to  make  one  him- 
self. 

Well,  F.  H.,  from  the  razzing  I  got  in  this 
town  after  my  suggestion  appeared  in  our 
department  I  thought  all  your  opponents  were 
concentrated  in  this  immediate  vicinity,  but 
after  reading  the  Chicago  brother's  letter  I 
learn  different.  And  now  I'm  going  to  tell  you 
why  some  men  here  are  ag'in  you.  A  certain 
machine  operator  from  Chicago  once  told  sev- 
eral of  the  men  here  that  you  at  one  time 
ran  a  spot  light,  and  when  you  had  to  trim 
the  carbons,  not  knowing  how  to  open  the 
door  you  used  a  can-opener,  and  cut  a  hole 
in  the  side  of  it!  Should  you  care  to  refute 
it  I  will  undertake  to  see  that  all  the  anti- 
Richardson  men  read  it.  Some  of  the  men 
here  actually  believe  it  and  bring  it  up  every 
time  your  name  is  mentioned. 

A  Good  Laugh ! 

Brother  Hile,  I've  had  a  good  many  laughs 
at  some  of  the  absurdities  brought  forward 
by  those  opposed  to  advancement,  and  there- 
fore opposed  to  my  work  and  myself,  but 
really  this  is  the  limit — if  you  really  mean 
it  for  fact.  I  don't  feel  called  upon  to  de- 
fend myself  from  such  a  thing  as  that,  but 
will  say — NOT  intending  to  in  any  way,  shape, 
manner  or  form  as  defending  myself,  mind 
you — that  the  first  time  I  ever  pro- 
jected light  in  any  form  was  with  a  Mcintosh 
stereopticon,  using  lime  light,  in  the  Cripple 
Creek  District,  Colorado.  That  was  about 
1895.  And  actually  I  did  not  use  any  can 
opener,  either.  I  took  a  spike  maul,  a  pick  axe 
and  a  shovel  and  dug  a  hole  in  its  side 
every  time  I  wanted  to  open  the  lamphouse, 
until,  fortunately  after  two  or  three  months, 
using  it  every  night,  a  wise  guy  from  Arkon 
came  along  and  showed  me  the  door,  after 
which  I  opened  that  instead  of  busting  the 
side  in.  The  next  projector  I  used  was  a 
Selig  Polyscope,  also  in  Colorado.  This  time 
I  used  a  monkey  wrench,  two  cold  chisels 
and  a  hammer  and  took  the  top  off.  I  used  a 
derrick  and  lifted  it  off,  and  after  I  had 
trimmed  the  carbons  I  hoisted  it  back  on, 
riveted  it  fast  again  and  proceeded.  But 
this  was  a  lot  of  trouble,  of  course,  and  finally 
another  Akron  man  came  along  and  showed 

me  the  door  to  the  d  d  thing,  so  all 

was  well.  Later  I  ran  a  spot  (Don't  remem- 
ber this,  but  as  the  Chicago  man  says  so  it 
must  be  so)  and  you  know  from  the  Chicago 
man  how  I  opened  that. 

But  enough  of  such  nonsense.  If  your  col- 
leagues really  do  believe  such  an  utter  ab- 
surdity as  that,  it  is  small  credit  to  them. 


772 


MOVING    PICTURE  WORLD 


August  15,  1925 


.Personally  I  would  not  consider  the  good 
opinion  of  men  who  believed  a  thing  of  such 
patent  absurdity  worth  bothering  about.  I 
have  merely  used  the  item  to  show  how  hard 
put  the  opposition  is  to  find  excuses  for 
opposing  Richardson.  I  gather  from  your 
letter  that  not  all  Akron  men  are  in  that 
class,  which  is  to  the  credit  of  Arkon. 

The  best  proof  of  the  real  value  of  my 
work  is  found  in  the  act  that  Moving  Pic- 
ture World  has  continued  it  for  fifteen  and 
one  half  years,  and  has  increased  the  space 
of  the  Department  from  one  page  to  five,  six 
and  seven — occasionally  it  has  even  reached 
eight. 

And  believe  you  me,  Brother  Hile,  an  old 
experienced  magazine  such  as  the  Moving 
Picture  World  does  NOT  use  and  pay  for 
matter,  and  continue  to  do  so  for  many  years, 
unless  experience  proves  that  matter  to  have 
very  real  VALUE.  I  might  also  remark  that 
my  books  are  now  literally  standard  all  over 
the  English-speaking  world,  and  have  been 
translated  into  at  least  one  foreign  language 
(French)  at  the  expense  of  the  government 
of  the  country. 

But  after  all,  suppose  the  Chicago  man's 
yarn  to  have  been  true — what  of  it  ?  It  would 
haven  happened  many  years  ago — at  least 
prior  to  1895,  for  if  I  knew  a  stereopticon 
lamphouse  had  a  door  I  surely  would  look 
for  one  on  a  spot  lamphouse.  I  wonder  how 
many  of  my  Akron  critics  even  knew  there 
was  such  an  animal  on  earth  as  a  "lamp- 
house"  in  1895.   Laugh  that  one  off ! 

In  closing  let  me  ask  the  pardon  of  my 
readers  for  having  rather  wasted  this  space. 
The  criticism  of  such  men  does  not  even  in- 
terest me,  but  it  does  get  my  angora  that 
such  drivel  can  find  credence  among  even  the 

poorest  men  in  the  profession. 


It  Helped 

E.  V.  Close,  American  Legion,  Lawrence- 
ville,  Pa.,  says  : 

The  delay  in  expressing  appreciation  for  the 
help  you  gave  us  does  not  indicate  any  lack 
of  same.  By  bolting-  an  extension  to  our  old 
wooden  top  Powers  table  we  managed  to  get 
the  lamphouse  back  until  we  get  a  much  bet- 
ter light  than  formerly.  So  good  in  fact  that 
even  the  most  consistent  kickers  admit  that 
it  is  "pretty  good." 

We  have  managed  to  break  every  condenser 
we  have  put  in  thus  far.  The  last  one  broke 
in  a  very  thin  line,  which  hardly  shows  even 
on  thin  slides,  so  we  will  leave  it  until  our 
treasury  accumulates  a  bit  of  monetary  flesh. 

(You  mean  the  collector  lens  breaks — not 
the  "condenser  lens."  Why  not  get  the  Py- 
rex  condenser?  They  are  guaranteed  against 
breakage,  and  are  not  very  expensive.  They 
are  called  the  Amberlux  and  can  be  had 
from  any  good  supply  dealer.  They  turn  a 
bit  pink  after  use,  but  not  enough  to  offset 
their  advantage  in  non-breakage.  It  is  prob- 
able you  now  have  your  crater  too  close  to 
the  lens.  That  means  lots  of  light — yes,  but 
lots  of  breakage  too.) 

Our  Columbia  A.  C.  White  Flame  carbons 
have  not  been  very  satisfactory.  The  cores 
are  not  very  good,  and  every  once  in  a  while 
the  spot  goes  jumping  all  over  the  projector 
mechanism. 

I  wish  to  thank  the  department  very  much 
for  its  help.  While  I  cannot  offer  you  pe- 
cuniary remuneration,  I  can  say  that  if 
nothing  happens  to  our  Mcintosh  apples  be- 
fore picking  them,  I'll  send  you  a  small  box 
of  the  finest  fruit  that  ever  grew. 

Don't  want  your  money,  friend  Close.  Had 
you  sent  it  you  would  have  gotten  it  back. 
When  those  who  are  able  to  pay  for  it  want 
projection  engineering  information,  I  let 
them  do  it.  and  sometimes  the  price  is  "not 


so  low"  either.  But  things  which  can  be  an- 
swered in  this  department,  or  things  men 
want  who  run  little  show  shops,  and  whom 
I  know  have  to  fight  for  the  few  dollars'  they 
get,  are  as  free  as  the  air  they  breathe,  and 
they  are  more  than  welcome  to  anything  I 
can  do  to  help  them.  That  small  box  of 
apples,  though — well,  that  is  something  else 
again.  I  like  good  apples,  by  heck,  and  if 
they  come  you  WON'T  gettum  back.  So  be 
careful ! 

As  to  the  carbons,  the  National  Carbon 
Company  labors  hard  to  put  out  the  best 
possible  carbon,  and  they  are  succeeding 
mighty  well  too.  If  you  have  received  car- 
bons with  defective  cores,  I  am  very  sure 
that  if  you  take  the  matter  up  with  the 
National  Carbon  Company,  Projector  Car- 
bon Department,  Cleveland,  Ohio,  they  will 
make  good  whatever  is  wrong,  and  be  glad 
to  do  it.  In  every  large  factory,  no  matter 
how  careful  the  inspection,  an  occasional  bad 
bunch  of  goods  will  get  past,  and  usually  will 
cost  the  company  anywhere  from  two  to  fifty 
times  more  trouble  and  loss  than  the  value 
the  defective  goods  amounts  to. 

The  National  Carbon  Company  is  deserv- 
ing of  high  commendation  for  the  work  they 
have  done  in  perfecting  carbons  for  motion 
picture  projection.  And  that  is  no  mere 
bouquet  either,  but  a  justly  merited  tribute 
to  their  engineering  staff  and  road  men — the 
latter  for  the  work  they  have  done  in  keep- 
ing track  of  actual  working  difficulties  en- 
countered by  the  projectionist,  and  making 
intelligent  report  thereof  to  the  factory  en- 
gineering department.  William  Kunzmann 
has  done  a  great  deal  of  this  sort  of  work, 
and  has  done  it  exceedingly  well,  more  power 
to  him! 


Mr.  Projectionist 


The  quickest  way  to 
make  more  money  is  to 
make  yourself  more  val- 
uable than  the  other 
fellow. 

Thousands  of  projection- 
ists are  rapidly  advancing 
themselves  by  using  F.  H. 
Richardson's  4th  Edition 
Handbook  of  Projection. 

It  contains  the  real  "know 
how." 

The  knowledge  it  imparts 
gives  you  the  balance  of 
power. 

And  it  is  just  that  added 
power — the  ability  to  guar- 
antee Perfect  Projection — 
that  is  earning  projectionists 
the  most  money  today. 


Price  $6  .00  Postpaid 

At  Your  Dealer's  or 

CHALMERS  PUBLISHING  CO. 


516  FIFTH  AVENUE 


NEW  YORK 


S.  R.  O. 

THE  S.  R.  O.  sign  is  up  in  front 
of  the  house  again. 

He  hasn't  got  a  first-run  picture, 
either.  Nor  a  big  star,  nor  a  box- 
office  hit.  But  he  seems  to  get  the 
crowd — every  night. 

He  knows  that  people  like  to  look 
at  clear,  life-like  pictures,  where 
brilliant  illumination  and  strong 
contrasts  of  black  and  white  define 
the  characters  and  the  scenes  and 
give  them  a  sense  of  reality.  He 
knows  that  audiences  do  know  the 
difference  between  good  and  poor 
projection.  So  he  uses  a  Bausch 
&  Lomb  Cinephor  Projection 
Lens. 

The  difference  shows  in  the  box- 
office  count. 

BAUSCH  &  LOMB  OPTICAL  COMPANY 
654  St  Paul  Street 

ROCHESTER,  N.  Y. 


August  15,  1925 


MOVING    PICTURE  WOK.LD 


773 


What  Is  Needed 

J.  L.  Swearington,  Unionville,  Missouri, 
wants  to  know  : 

I  have  an  outfit  consisting-  of  a  Powers 
Five  projector,  which  was  never  used  much 
and  is  in  excellent  condition.  Have  mapped 
out  a  route  of  seven  small  towns  where  there 
are  no  motion  picture  theatres,  and  expect  to 
give  a  show  in  each  of  them  one  night  a 
week. 

I  think  I  can  make  it  pay  very  well,  but 
am  a  bit  puzzled.  In  five  of  them  there  is  a 
three-wire  A.  C.  110 — 220  volt  circuit  from 
which  the  Power  Company  tells  me  I  can  use 
up  to  sixty  amperes.  In  one  there  is  110  volt 
D.  C.  from  which  I  can  only  draw  a  maximum 
of  twenty-five  amperes,  and  in  the  other  there 
is  only  a  220  volt  circuit,  from  which  I  also 
can  take  not  to  exceed  25  amperes. 

Under  this  condition  what  would  you  ad- 
vise me  to  do?  I  could  use  rheostats  of 
course  for  the  110  volt  circuits,  but  what 
would  be  the  best  for  the  220?  I  now  have 
a  25  ampere  110  volt  rheostat. 

How  to  Do  It 

Presumably  you  have  a  Powers  Five  pro- 
jector complete,  which  means  it  is  equipped 
with  a  small  arc  lamp.  You  could  get  fair 
results,  by  working  carefully,  with  rheostats 
on  the  A.  C,  but  if  it  were  me  I  would  get 
a  Mazda  outfit  (lamphouse  and  lamp)  for 
those  towns  and  use  your  25  ampere  rheostat 
on  the  110  volt  D.  C.  To  draw  50  amperes 
you  will  need  another  25  ampere  rheostat, 
connected  in  multiple  with  the  one  you  now 
have. 

But  that  220  volt  current  from  which  you 
can  only  take  25  amperes — well,  that  raises 
a  question.  You  could  connect  another  25 
ampere  110  volt  rheostat  in  series  with  the 
one  you  have  (Connect  one  binding  post  of 
one  rheostat  to  one  binding  post  of  the  other 
and  connect  from  the  line  to  one  of  the  other 
binding  posts  and  from  the  remaining  bind- 
ing post  connect  to  the  projector  table 
switch),  which  will  give  you  twenty-five  am- 
peres, or  thereabouts.  BUT  first  ask  the  one 
who  told  you  you  could  use  only  twenty-five 
amperes  if  it  will  be  permissible  to  pull  5,500 
watts  from  the  line — for  that  is  what  you 
would  be  doing  if  you  took  25  amperes  at 
220  volts  through  a  rheostat. 

True,  you  would  only  be  pulling  25  am- 
peres, but  you  would  be  using  just  electrical 
energy  equal  to  fifty  amperes  from  110  volt 
lines.  The  surplus  energy,  equal  to  25  am- 
peres at  110  volts,  is  consumed  in  the  re- 
sistance— the  rheostats. 

To  recapitulate :  You  can  get  a  Mazda  out- 
fit for  the  A.  C.  You  can  get  another  25 
ampere  rheostat  and  use  50  amperes  A.  C. 
at  the  arc,  using  your  present  lamp.  You 
can  use  your  present  rheostat  on  the  110 
volt  D.  C,  and  your  present  lamp,  of  course, 
using  half  inch  diameter  cored  positive  car- 
bon and  about  a  five-sixteenths  Silver  tip 
negative.  For  the  A.  C.  use  ¥&  cored  above 
and  below. 

As  to  the  220 — well,  that  proposition  is  "not 
so  good."  If  you  can  take  5,000  watts  from 
the  lines  you  can,  as  I  said,  use  two  25  am- 
pere rheostats  in  series,  using  the  same  size 
and  kind  of  carbons  recommended  for  the 
110  volt  D.  C.  Very  likely  they  will  let  you 
use  25  amperes  220  through  rheostats,  charg- 
ing you  accordingly.  It  won't  overload  the 
lines,  but  if  the  generators  are  small  and 
pretty  well  loaded,  it  might  make  a  differ- 
ence. 


and  desires  to  make  the  following  remarks 
concerning  same  : 

Don't  think  because  I  may  miss  a  few  of 
the  Bluebook  School  questions  occasionally, 
that  I  am  a  quitter.  Sometimes  circumstances 
force  one  to  lose  step  for  a  week  or  two. 

I  noticed  where  you  had  a  little  argument 
with  Brother  Armentrout,  Mason  City,  Iowa, 
over  the  head  phone  stunt.  He  apparently 
is  a  bit  peeved  because  you  approved  it.  Well, 
he  means  all  right,  but  doesn't  see  it  the 
same  as  you  do.  As  to  his  remarks  con- 
cerning recognition  for  the  projectionist,  I 
think  that  particular  part  of  it  is  strictly  up 
to  us.  We  should  and  must  strive  for  im- 
provement by  studying  our  profession  in  its 
every  angle,  so  that  we  may  not  only  work 
intelligently  and  efficiently,  but  also  that  we 
may  be  able  to  talk  intelligently  concerning 
things  connected  with  projection. 

I  believe  that  when  we  can  do  that,  plus 
delivering  the  goods  perfectly  and  efficiently, 
we  will  get  recognition,  and  no  head  phone 
or  anything  else  will  be  able  to  keep  us 
from  it. 

Of  course  we  don't  relish  having  the  "Old 
Man"  take  sides  against  us  on  a  thing  like 
that,  but  we  are  prone  to  forget  that  there 
are,  not  sometimes  but  always,  two  sides  to 
"an  argument,  and  sometimes  it  happens  that 
we,  yes  even  "WE,"  are  in  the  wrong.  And 
if  some  one  tells  us  so,  why  should  we  kick 
when  we  ourselves,  deep  down  in  our  heart, 
know  that  we  ARE  wrong. 

Most  Men  "Stay  Put" 

Personally  I  don't  believe  every  theatre 
will  adopt  the  head  phone  stunt,  because  most 
projectionists  DO  "stay  put."  Is  not  that  a 
fact?  And  if  we  don't  "stay  put"  surely  we 
have  no  one  to  blame  but  ourselves,  except 
we  be  obliged  to  stay  non-put  because  of 
duties  forced  upon  us  by  the  management, 
in  which  case  they  could  not  very  well  adopt 
the  head  phone.  In  fact  such  a  management 
is  too  stupid  to  recognize  the  necessity  for 
the  projectionist  remaining  beside  the  pro- 
jector. 

I  believe  the  man  who  gets  a  head  phone 
wished  on  him  is  the  very  man  who  ought  to 
have  it,  because  he  just  plain  don't  and  won't 
attend  to  his  business,  and  stay  where  he 
belongs.    That  is  true,  is  it  not? 

And  anyhow  I  believe  we  all  need  a  bit 
of  advice  and  a  "shaking  up"  once  in  a  while, 
and  if  any  one  is  able  to  decide  when  that 
is  and  what  sort  of  a  lecture  we  need,  it 
certainly  is  yourself. 

We  all  hate  to  have  our  faults  pointed  out 
as  forcefully  as  you  have  done  times  almost 
without  number,  but  "fault  pointing"  won't 
do  the  man  who  is  doing  his  full  duty  one 
bit  of  harm,  and  certainly  the  chap  who 
don't  do  his  full  duty  NEEDS  a  jolt. 

The  "Ball  and  Chain"  gave  me  a  laugh  all 
right,  but  I  guess  it  does  look  that  bad  to 
some  of  the  boys.  As  it  is  now  we  have 
buzzers,  bells  and  telephones,  which  every- 
one from  the  orchestra  director,  manager  to 
the  janitor  is  not  at  all  bashful  about  using 
when  the  least  thing  goes  wrong  with  the 
picture.  I  mean  something  we  can't  help 
happening,  of  course. 

How  He  Started 

Oh,  well,  it's  a  great  life  anyhow,  if  one 


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doesn't  weaken,  and  since  one  chap  told  how 
he  "busted  into"  the  game,  I'll  close  by 
telling  how  I  did.  Way  back  in  1908,  when 
projectors  were  little  rattletrap  contraptions 
which  we  had  to  tie  down  to  the  floor  to  make 
THEM  "stay  put,"  I  began,  and  worked  four 
long  years  for  nothing,  just  to  learn,  only  to 
find  out  that  I  hadn't  more  than  got  well 
started  learning. 

We  had  no  projection  department  or  Blue- 
books  then.  Do  I  remember  the  old  Edison 
lamp  with  its  "pump-handle"  carbon  feed? 
I'll  say  I  DO.  Some  difference  between  then 
and  now,  eh,  "Rich"? 

Yea  verily  there  is,  and  I  speak  with  the 
voice  of  the  prophet  when  I  say  that  there 
will  be  almost  as  great  a  difference  between 
now  and  twenty  years  hence — in  projection 
matters  I  mean. 

Interesting  Letter 

Your  letter  is  both  interesting  and  in  every 
way  excellent.  You  have  "sized  up"  matters 
very  well  indeed.  You  seem  to  have  a  broad 
understanding,  and  some  degree  of  vision, 
which  so  many  men  lack.  As  to  the  head 
phone,  your  statement  that  the  man  who 
gets  the  head  phone  wished  on  him  will  be 
the  man  who  ought  to  have  it  wished  upon 
him — the  chap  who  can  "stay  put,"  but  just 
plain  WON'T,  is  correct  and  tells  pretty 
nearly  the  whole  story. 

Your  letter  is  long,  and  I  see  nothing  to 
be  gained  by  commenting  upon  it  at  length. 
I  will  therefore  merely  add  that  the  "jolts" 
I  hand  out  are  handed  out  ONLY  because  I 
firmly  believe  they  are  NEEDED,  and  that, 
as  you  say,  they  hit  ONLY  THE  MAN  WHO 
NEEDS  A  JOLT.  The  fact  that  a  man  gets 
peeved  at  my  criticisms  is  prima  facie  evi- 
dence that  he  got  personally  hit  by  that 
criticism,  hence  he  needed  it. 


S.  M.  P.  E*  Fall  Meeting 

We  are  informed  by  J.  C.  Krosen,  chairman, 
publicity  committee  (a  very  able  chairman,  by 
the  way,  that  the  fall  meeting  of  the  Society 
of  Motion  Picture  Engineers  will  be  held  at 
Lakewood  Farms  Inn,  Roscoe,  New  York,  lo- 
cated on  the  New  York  City-Binghamton  turn- 
pike, about  one  hundred  and  twenty  miles  from 
New  York  City. 

This  is  the  second  experiment  of  holding  a 
meeting  at  an  isolated  country  hotel.  The 
1924  spring  meeting  was  also  held  at  Roscoe 
Farms  Inn.  This  hostelry  lies  up  on  a  moun- 
tain side,  three  miles  from  any  town,  hence 
there  are  none  of  the  distractions  the  city 
offers,  and  since  in  October  the  summer  sea- 
son is  almost  entirely  over,  the  Society  has  the 
hotel — a  great,  rambling  structure — to  itself, 
and  can  get  right  down  to  business,  with  golf, 
trap  shooting,  horseback  riding,  dancing,  etc., 
for  entertainment  during  the  evenings,  and  for 
the  hours  of  the  day  when  sessions  are  not  ses- 
sioning.  The  place  is  therefore  pretty  nearly 
ideal  for  such  meetings. 

The  program  is,  at  this  time,  largely  tenta- 
tive, but  Mr.  Jroesen  says  it  is  already  cer- 
tain it  will  be  well  filled  with  subjects  of  real 
value  to  the  industry  at  large,  especially  from 
the  studio,  laboratory  and  theatre  viewpoints. 

We  take  the  liberty  of  suggesting  that  the 
meeting  should  see  a  full  quota  of  members 
present.  The  Society  has  much  more  than 
amply  proven  its  worth  in  many  ways.  One 
of  its  features  of  great  practical  value  is  in 
the  bringing  together  into  intimate,  personal 
contact,  engineers  from  all  branches  of  the  in- 
dustry, and  representatives  of  manufacturers, 
who  met  under  very  nearly  ideal  conditions, 
swap  ideas  and  become  acquainted  with  each 
other's  work. 


774 


MOVING   PICTURE  WORLD 


August  15.  1925 


Likes  It  "As  Is 


Charles  Armentrout,  Projectionist,  Star 
Theatre,  Mason  City,  Iowa,  arises  to  re- 
mark : 

Dear  Friend  Richardson:  In  May  10  issue 
you  ask  what  we  desire  in  the  columns  of 
the  projection  department. 

Kindly  permit  me  to  suggest  that  you  con- 
tinue to  use  your  own  good  judgment.  Cer- 
tainly you  are  in  the  best  position  to  know 
what  Is  best  for  the  profession,  and  the 
most  pleasing-  to  the  greatest  number  of 
men  who  are  reading  and  making  a  study, 
or  sort  of  text  gook  of  the  department. 

I,  for  one,  am  well  satisfied  with  the  de- 
partment just  as  it  Is  now  being  edited.  A 
friendly  letter  now  and  then,  no  matter  whe- 
ther from  a  city  of  a  small  town  man,  is  a 
very  good  tonic.  Two  or  three  pages  of 
technical  matter  is,  I  believe,  sufficient  to 
satisfy  the  average  reader.  There  are  a  few 
technical  books  as  yet  unconquered,  which 
the  technical,  enthusiast  who  wants  more  can 
get  busy  on. 

A  bit  of  humor  occasionally  is  most  ex- 
cellent. I  know  I  get  a  mighty  good  giggle 
from  some  of  those  wise  crackers.  "A  little 
nonsense  now  and  then  is  relished  by  the 
wisest  men." 

Slam  Good,  Too 

Even  an  occasional  slap  on  the  wrist  don't 


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ORGANIST — Expert,  reliable  young  man.  Union. 
Large  library.  Conservatory  graduate.  Unit  organ 
preferred  if  good.  Tricks  and  imitations  used  on  unit 
organs.  Novelty  solos  and  slides.  Write,  J.  Clarence, 
309  S.  Dithridge  St.,  Pittsburgh,  Pa. 


WANTED— Position  as  projectionist.  Am  graduate 
of  Detroit  Movie  Operators  School,  with  two  years' 
experience  using  Mazda  and  Carbon  projectors.  Will 
work  anywhere,  but  prefer  Illinois  or  Indiana.  Will 
guarantee  satisfaction.  Answer  by  letter.  Floyd  Clark, 
664  Woodland  Ave.,  Detroit,  Mich. 


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Send  samples,  stating  approximate  percentage 
black   or  colored.    Quote   lowest   pound  price. 

Room  1302,  461  Eighth  Ave.,  N.  Y.  C. 


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&  Company 

Incorporated 
130  West  42nd  Street 
New  York 


do  any  harm.  Just  wakes  a  fellow  up  from 
his  nap,  or  maybe  from  his  slumber.  Re- 
member that  while  your  views  and  the  views 
of  some  of  your  readers,  or  maybe  all  of 
them,  do  not  always  coincide,  that  does  not 
in  any  way  mean  that  friendship  has  been 
revoked.  Far  from  it.  Were  we  to  agree 
with  everything  we  read  or  hear,  that  would 
mean  there  would  be  a  lot  of  things  we 
would  never  know. 

As  to  the  other  projection  publications,  I 
believe  I  have  read  the  greater  share  of 
them  and  will  say  in  all  honesty  that  I  do 
not  believe  any  of  them  can  compare  In  far- 
reaching  value  with  the  pages  of  the  Moving 
Picture  World  projection  department,  though 
some  of  them  are  very  valuable  indeed. 

The  American  Projectionist  is  Just  fine, 
but  who  was  it  made  such  a  publication  pos- 
sible by  long  years  of  hard  labor  in  a  virgin 
field?  I  will  venture  the  assertion  that  F. 
H.  Richardson,  Editor  Projection  Department 
of  the  Moving  Picture  World,  played  the 
leading  role.  I  am  "for  you"  and  the  de- 
partment, Old  Timer,  just  as  it  Is. 

Brother  Armentrout  has  put  his  finger 
squarely  on  the  button  of  success,  insofar 
as  has  to  do  with  such  a  department  as  this. 
If  it  were  all  technical  stuff,  which  is  al- 
ways dry,  it  would  not  be  read  by  any  except 
just  a  few  enthusiastic  students — the  very 
ones  it  is  really  least  important  to  reach. 

What  Blackton  Thinks 

J.  Stuart  Blackton  once,  years  ago,  re- 
marked to  me  that  he  read  the  projection 
department  pretty  regularly. 

Curiosity  prompted  me  to  ask  why.  His 
reply  was  to  the  effect  that  I  was  "always 
pulling  something"  and  he  wanted  to  see 
what  I'd  land  on  next. 

Had  the  matter  been  all  technical,  or  all 
tame,  no-kick-to-it,  stuff  you  can  bet  your 
last  clay  pipe  that  J.  Stuart  Blackton  would 
NOT  have  bothered  to  read  it.  And  what  is 
true  of  him  is  almost  equally  true  of  the 
projectionist. 

So  I  try  first  of  all  to  make  the  depart- 
ment such  that  it  will  be  READ,  remember- 
ing always  that  in  so  doing  I'  must  do  it 
in  a  way  which  will  induce  the  hard  boiled 
"practical  experience"  chap  to,  perhaps,  in- 
advertently, absorb  something  of  real  value. 
But  I  asked  the  question  in  all  good  faith. 
If  our  readers  care  to  suggest  changes  which 
they  believe  will  make  the  department  better, 
I  want  to  hear  those  suggestions;  also  I 
will  adopt  them  if  they  seem  to  be  good. 

I  thank  you,  friend  Armentrout,  for  your 
kindly  words  of  friendship.  May  I  con- 
tinue to  merit  your  regard  as  the  years  roll 
past. 

Oh,  yes  by,  the  way,  what  you  have  said 
about  lack  of  appreciation  for  the  vast 
amount  of  work  done  when  the  doing  was 
distinctly  hard,  and  the  man  who  fought  the 
projection  "fight"  had  to  literally  pretty 
nearly  fight  everybody  in  the  industry,  is 
TRUE.  I  blame  no  one  for  this.  It  is 
natural.  This  department  was  fifteen  years 
old  last  January.  Of  all  those  who  started 
out  bravely  AFTER  it  had  pointed  the  way, 
and  showed  that  it  could  be  done,  it  is  the 
only  one  that  weathered  the  storm. 

The  American  Projectionist  went  about 
the  matter  differently,  but  could  not  have 
succeeded  were  it  not  for  the  self-sacrificing 
work  of  such  men  as  Edwards,  who  gives 
freely  of  his  time  and  energy,  and  gives  it 


free,  too.  I  do  hope  the  little  paper  will 
some  day  get  to  the  point  where  it  can  have 
a  regular  paid  staff,  which  means  probable 
permanent  life  for  it. 


Hooray! 

Gray  Stone  Cottage,  Point  o'  Woods 
Beach,  South  Lyme,  Connecticut,  the  sum- 
mer home  of  the  editor,  is  wild  with  excite- 
ment. In  the  front  room  the  radio  is  going 
full  blast.  On  the  front  porch  John  Grif- 
fith, Ansonia,  and  Arthur  H.  Gray,  Boston, 
Massachusetts,  are  parked  in  easy  chairs  and 
the  air  is  all  tangled  up  with  light  rays, 
sprockets,  diameters,  focal  lengths  and  other 
projection  dingbats,  while  in  the  kitchen  my 
daughter  Nellie  (who  is  my  pal)  and  Mrs. 
Gray  are  preparing  a  festival  of  eats,  which 
includes  swordfish,  clam  chewder,  chowder 
or  whatever  it  is,  choc'lut  cake  and  Gawd 
knows  what  else. 

I  hear  Gray  gritting  his  teeth,  while  John 
is  all  ready  to  come  as  near  swearing  as  he 
ever  does,  so  guess  I'd  better  go  arbitrate. 
It's  the  diameter  of  the  light  beam  forninst 
the  projection  lens — at  the  shutter  plane  just 
now.  Heaven  knows  what  it  '11  be  next. 
Wish  Dobson,  Bennewitz,  Basson,  Fell,  Han- 
over, Hurlbutt,  Burnette,  Budge  and  the  rest 
were  here,  but  anyhow  I'm  enjoying  the 
Gray-Griffith  visit  thoroughly.  Too  bad  Bas- 
son did  not  get  here,  as  he  wanted  to. 

Later:  It's  all  over  now.  They're  gone, 
though  Gray  was  with  me  for  three  days, 
which  1  wish  had  been  at.  least  six.  John 
could  not  stay  so  long,  but  then  he  is  only 
fifty  miles  away,  and  can  come  most  any 
time.  Those  two  men-boys  are  REAL,  just 
as  I  have  found  most  progressives  to  be. 
Bennewitz,  Dobson,  Griffith  and  Gray  I 
know  personally,  and  they  are  all  real  fel- 
lows—not tin  angels,  but  regular  make-mis- 
takes-occasionally  he-men,  who  believe  in  the 
future  of  the  business  of  projection  and  who 
are  ready  and  willing  to  join  in  the  move- 
ment to  raise  it  to  the  highest  level  possible. 

And  while  I  am  talking  let  me  orate  a  bit 
more  on  something  else.  Local  Union  306, 
New  York  City  Motion  Picture  Projection- 
ists, L  A.  T.  S.  E.  and  M.  P.  M.  O.,  for  sev- 
eral years  pursued  a  course  which  discour- 
aged and  even  disgusted  many  of  us.  Under 
the  leadership  of  Harry  Mackler,  however, 
it  took  a  different  course,  and  to  a  consider- 
able extent  has  redeemed  itself.  Harry 
served  two  terms  as  President,  and  he  was 
a  good  one,  in  every  sense  of  the  word. 

He  was  succeeded  by  Joseph  Basson,  who 
(and  I  do  NOT  say  it  because  Basson  is  and 
has  for  many  years  been  my  personal  friend) 
continued  the  forward  movement,  ably  as- 
sisted by  Alex  Polin,  Business  Agent  for 
Manhattan,  and  James  Le  Fante,  Brooklyn 
Business  Agent. 

The  local  is  just  now  taking  an  action  and 
setting  a  precedent  which  it  will  behoove 
other  locals  to  examine  closely  and  to  emu- 
late. I  will  tell  you  all  about  it  as  soon  as 
it  is  in  operation.  I  had  absolutely  nothing 
whatsoever  to  do  with  its  adoption  or  estab- 
lishment, but  was  inclined  to  throw  my 
chapeau  up  into  the  breeze  and  yell  "Hurrah 
for  Local  306"  when  I  heard  of  it. 

Local  306  is  the  largest  projectionist  local 
in  the  I.  A.  It  ought  to  be  the  leader  in 
progressiveness.  As  matters  now  are  shap- 
ing it  may  be  just  that  before  long,  which 
is  to  the  large  credit  of  both  the  local  offi- 
cers, and  the  membership  as  a  whole. 


TYPHOON  POOLING  QYSTEM 

I     TYPHOON  FAN  CO.  345  W.39~ST.       ^    NEW  YORK 


August  15,  1925 


MOVING   PICTURE  WORLD 


Bluebook  School — Answers  316  to  320 


Question  No.  316 — Often  in  making  calcu- 
lations we  have  to  "square  the  diameter." 
How  is  it  done?  Give  examples.  What  is  a 
ki  No  watt  hour? 

C.  H.  Hanover,  Burlington,  Iowa,  Thoreau 
and  Clark,  Vancouver,  British  Columbia; 
Arthur  H.  Gray,  Boston,  Mass.;  W.  C. 
Budge,  Garden  City,  Long  Island ;  F.  H. 
(Dinty)  Moore,  Taunton,  Mass.;  T.  R.  Gui- 
mond,  Mobile,  Alabama;  S.  F.  Cooley,  Man- 
chester, New  Hampshire;  Walter  Johnson, 
Champaign,  Illinois;  G.  L.  Doe,  Chicago,  Illi- 
nois; C.  O.  Henning,  Iowa  City,  Iowa;  Chas. 
C.  Colby,  Santa  Fe,  New  Mexico  and  John 
Griffith,  Jr.,  all  answered  correctly. 

Gray  answered  the  first  part  of  the  ques- 
tion so  well,  that,  though  he  entirely  over- 
looked the  last  half,  I  shall  quote  him.  He 
says : 

Squaring  a  number  means  multiplying  a 
number  by  itself.  Thus  the  square  of  6  (5  X  5) 
Is  25.  The  square  of  7  (7  X  7)  is  49.  The  square 
of  2/5  (2/5X2/5)  is  4/25,  or  decimally,  the 
square  of  .4  (.4X.4)  is  .16.  The  diameter 
of  a  circle  is  a  straight  line  extending  from 
one  point  on  the  boundry  to  a  point  directly 
opposite  and  passing  through  the  exact  cen- 
ter of  the  circle.  Or,  it  is  the  length  of  this 
line.  It  is  generally  given  with  a  figure  to 
Indicate  its  length.  It  represents  the  thick- 
ness of  a  wire.  A  wire  .125  inch  thick  has 
a  diameter  of  .125  inch.  "Squaring  the  di- 
ameter" means  multiplying  the  length  of 
the  diameter  by  itself.  The  square  of  .125 
(.125  X  .125)  is  .015625,  so  the  square  of  the 
diameter  .125  of  an  inch  in  length  is  .015625 
of  an  inch. 

Henning  says  : 

Squaring  the  diameter  means  multiplying 
the  length  of  the  diameter  by  itself,  thus, 
the  diameter  of  a  No.  14  wire  is  64.1  thou- 
sandths of  an  inch,  or  64.1  mils.  In  order  to 
find  the  area  of  the  wire  it  is  only  neces- 
sary to  "square  the  diameter,"  in  thousandths 
of  an  inch,  or  "mils"  to  have  the  result  in 
circular  mils,  and  64.1  mils  X  64.1  mils  equals 
4,108.81  circular  mils,  which  is  the  area 
of  the  wire. 

A  kilowatt  hour  means  the  consumption  of 
one  kilowatt  (1,000  watts)  of  electrical  energy 
for  a  period  of  one  hour. 

Doe  says  : 

Squaring  the  diameter  means  multiplying 
the  length  of  the  diameter  by  itself,  thus: 
What  is  the  square  of  the  diameter  of  a 
circle  ten  feet  in  diameter?  The  answer  is 
10  X  tt  10  feet  equals  100  feet,  which  is 
the  square  of  the  diameter  of  the  circle. 

It  might  be  well  to  remark  that  the  square 
of  the  diameter  of  a  wire,  expressed  in  mils., 
equals  its  area  of  cross  section  in  circular 
mils.  See  answer  to  question  310  and  page 
77  of  the  Bluebook. 

A  "kilowatt  hour"  is  the  term  used  to 
designate  the  amount  of  electrical  energy 
consumed  when  one  kilowatt  is  used  for  a 
period  of  one  hour. 

Incidentally  Johnson  asks:  Say,  Rich,  how 
in  h  —  eek  (Heck  isn't  what  he  really  meant, 
I  think,  but  what  does  a  little  hell  amount 
to  between  friends?)  can  you  find  the  area 
of  cross  section  of  a  round  wire  merely  by 
squaring  the  diameter.  Maybe  you  can,  but 
a  round  wire  is  round,  and  the  area  of  a 
circle  is  equal  to  (He  pen-prints  something 
that  looks  like  two  TTs  with  their  top  bars 
joined,  which  we  can't  print  at  all,  at  all, 
followed  by  R2  (which  means  radius  squared 
I  guess),  or  3.1416  X  radius  squared. 

I'm  right  glad  Johnson  called  the  turn  in 
•i..-  '„,-ause  jt  nlade  me  get  down,  dig  and 
hunt  up  the  answer.  I  quote  from  Hawkens 
Electrical  Guides,  page  732,  volume  No.  3. 

"The  area  of  a  wire  in  circular  mils  is  equal 
to  the  square  of  the  diameter  in  mils." 


<  SMlis  * 

Diagram  illustrating  circular  mils.  The 
circular  mil  is  used  as  a  unit  of  cross  sec- 
tional area  in  measuring  wires.  It  is  equal 
to  the  area  of  a  circle  .001  of  an  inch  in  di- 
ameter; its  value  is  .0000007854  of  a  square 
inch.  In  the  figure  the  sums  of  the  com- 
bined areas  of  the  nine  small  circles  equal 
the  area  of  the  large  circle.  This  is  evident 
from  the  following:  Take  the  diameter  of 
the  sm»H  circles  as  unity,  then  the  diameter 
of  the  large  circle  is  three.  Hence  the  sum 
of  the  areas  of  the  small  circles  X  (1  =  4  IT  X 
1*)  X  9  equals  .7854  X  9  equals  7.0686;  area 
of  large  circle  equals  1/4  w  X  32  which 
equals  .7854  X  9  which  equals  7.0686,  there- 
fore since  the  area  of  the  large  circle  equals 
the  area  of  the  sum  of  the  small  circles,  THE 
AREA  OF  THE  WIRE,  EXPRESSED  IN 
CIRCULAR  MILS,  IS  EQUAL  TO  THE 
SQUARE  OF  ITS  DIAMETER  EX- 
PRESSED IN  MILS. 

There,  Johnson,  dagnaby',  I  hope  you're 
satisfied — and  so  am  I,  and  all  zwell  that  end 
zwell,  but  more  than  an  hour  has  gone  blooy 
just  the  same,  and  that  drawing  is  none  the 
best  either. 

Question  No.  317 — As  applied  to  motors 
and  generators,  what  is  meant  by  the  term 
"efficiency"?  How  is  it  expressed? 

Everyone  before  named  seems  to  have  re- 
plied with  at  least  a  fair  degree  of  correct- 
ness, though  some  of  you  must  be  rather 
short  of  ink  or  paper. 

Moore  says  : 

Efficiency  of  motors,  generators  and  trans- 
formers is  the  ratio  of  the  power  applied  to 
the  input  terminals  to  the  energy  delivered 
at  the  output  terminals.  It  is  usually  ex- 
pressed in  terms  of  percentage.  It  is  found 
by  dividing  the  output,  in  watts,  by  the  in- 
put, also  in  watts,  as  for  instance,  a  gen- 
erator which  requires  an  input  of  ten  am- 
peres at  110  volts,  or  1,100  watts  at  the 
motor  which  drives  it,  and  which  has  an 
output  of  only  900  watts,  would  have  an 
efficiency  equal  to  900  divided  by  1,000,  or 
.SI  plus  or  81  plus  per  cent. 

Gray  says  : 

When  we  speak  of  the  efficiency  of 
a  motor  or  a  generator,  we  have  ref- 
erence to  the  ratio  of  the  output  to  the 
input  energy.  The  efficiency  is  ordinarily  ex- 
pressed in  terms  of  percentage. 

The  function  of  a  motor  is  to  receive  a 
certain  amount  of  electric  energy  and  so 
apply  it  that  it  will  perform  work  in  a 
mechanical  way.  (At  first  glance  some  may 
question  this,  but  remember  that  even  though 
the  work  be  the  driving  of  a  generator,  still 
it  is  being  driven  by  the  pull  of  a  sjhaft  or 
belt    or   gearing,    so    is   really    is  "applied 


mechanically. — Ed.)  A  generator  is  driven  by 
applied  mechanical  energy.  Its  output  is  in 
the  form  of  electrical  energy.  Always  a  great- 
er amount  of  energy  must  be  used  than  can 
be  or  is  delivered,  because  where  work  is 
performed,   energy  always   is  consumed. 

In  the  case  of  a  motor  driven  generator 
the  losses  of  the  combined  machines  is  easily 
measured,  because  it  is  merely  a  matter  of 
measuring  the  input  wattage  and  the  output 
wattage.  In  the  case  of  a  motor  alone  it  often 
is  comparatively  difficult  to  measure  the 
output  energy  accurately.  It  is  more  prac- 
tical to  measure  the  input  energy  and  com- 
pute the  losses  in  the  machine  itself,  thus 
arriving  at  the  total  output  energy,  the  lat- 
ter of  course  being  equal  to  the  input  plus 
the  losses  in  the  machine  itself.  Efficiency 
equals  output  dividend  by  input,  or  output 
divided   by  output   plus  losses. 

In  generators  one  may  more  readily  meas- 
ure the  output,  but  unless  the  machine  be 
motor  driven  the  measurement  of  the  input 
may  be  difficult.  The  method  for  calculation 
is  the  same  as  for  motors. 

Question  No.  118 — Suppose  you  had  a 
motor  generator  set,  and  wished  to  know 
the  exact  percentage  of  efficiency  at  which 
it  was  operating.  How  would  you  proceed 
to  find  out? 

Every  one  replied  correctly,  as  also  did 
John  Andrews,  St.  Louis,  Missouri  and  B. 
R.  Schuman,  St.  Paul,  Minnesota. 

Cooley  says  : 

With  the  machine  operating  at  normal 
capacity,  or  at  the  load  it  ordinarily 
carries,  I  would  measure  the  amperes 
and  watts  at  the  input  terminals  of 
the  motor,  and  reduce  it  to  watts  by 
multiplying  the  two  together.  I  would  then 
do  the  same  thing  at  the  output  terminals  of 
the  generator.  I  would  then  divide  the  out- 
put wattage  by  the  input  wattage.  The 
answer  would  be  the  percentage  of  efficiency, 
expressed  in  decimals. 

In  calculating  input  and  output  wattage 
one  may  use  the  figures  on  the  plates  of  the 
motor  and  generator  respectively,  if  one 
desired,  but  to  be  exact  one  must  measure, 
as  before  set  forth. 

No,  brother  Johnson,  you  can't  do  anything 
of  the  sort — take  the  plate  figures  I  mean. 
Why  not?  For  the  simple  reason  that  by 
that  method  you  would  not  be  taking  into 
consideration  the  possible  condition  of  the 
machine,  which  same  makes,  or  may  make 
a  very  great  difference  indeed.  Many  a  motor 
generator  which  showed  a  seventy-five  per 
cent  efficiency  when  installed,  only  showed 
sixty  five,  sixty  or  even  less  after  a  couple  of 
months  in  the  hands  of  some  horny  handed, 
corny  brained  good  truck  driver  who  busted 
into  motion  picture  projection  under  the  im- 
pression that  it  was  merely  a  lotta  fun  and 
"oprat'in  a  merchine" — which  idea  he  has 
never  in  any  degree  changed. 

Gray  puts  it  thusly : 

It  is  perhaps  considerably  easier  to  de- 
termine the  efficiency  of  a  motor  generator 
set  than  it  is  to  determine  the  efficiency  of 
either  a  motor  or  a  generator  considered 
separately.  This,  because  the  input  energy 
of  the  motor  and  the  output  energy  of  the 
generator  can  be  read  directly  with  watt 
meter,  and  the  ratio  of  the  latter  to  the 
former  easily  and  quickly  computed. 

There  is  a  considerable  amount  of  energy 
consumed  in  the  operation  of  a  motor  gen- 
erator set.  There  is  first,  the  loss  in  the 
motor  that  is  incidental  to  the  operation  of 
all  motors.  Second,  the  loss  of  energy  oc- 
casioned in  the  process  of  the  motor  driv- 
ing the  armature  of  the  generator.  Third, 
loss  in  the  generator  that  occurs  in  the  op- 
eration of  all  generators. 

If  no  watt  meter  is  available,  the  input 
energy  may  be  ascertained  by  taking  a  volt- 
meter reading  of  the  potential  drop  across 
the  terminals  of  the  motor  and  multiplying 
this  sum  by  the  number  of  amperes  flowing 
in  the  motor  circuit.  Then  determine  the  out- 
put enerrv  by  repeating  this  process  on  the 


776 


MOVING   PICTURE  WORLD 


August  15,  1925 


generator  side  of  the  machine.  The  ratio  of 
the  output  energy  to  the  input  energy  ex- 
pressed in  percentage  will  be  the  efficiency 

of  the  set. 

As  a  rule,  there  is  sufficient  information  on 
the  name  plate  on  a  set  to  compute  the 
efficiency  from  the  figures  stamped  thereon. 
Assume  the  readings  on  the  motor  plate  to 
be  Volts  220,  Amperes  35  or  K.  W.  7.  7.  The 
generator  plate  reads  Volts  70,  Amperes  70. 
The  input  wattage  will  be  equal  to  220  X  25 
or  7700,  and  the  output  wattage  will  be 
equal  to  70  X  70  or  4900.  4900  divided  by' 
7700  equals  63.6  and  the  efficiency  of  the 
outfit  is  therefore  64  per  cent.  Incidentally, 
the  percentage  just  arrived  at  is  not  far 
from  the  average  efficiency  of  the  com- 
mercial motor  generator  set  used  in  projec- 
tion work. 

Huh  !  You  are  energetically  referred  to  my 
toot-note  to  Johnson's  reply  ! 

Question  No.  319 — Upon  what  law  is  the 
electrical  action  of  an  electric  dynamo  based? 

Again  Gray,  I  think,  words  his  answer 
best.  He  says : 

When  a  wire,  or  metallic,  closed  loop  is 
placed  in  a  magnetic  field,  and  is  then  moved 
•so  as  to  alter  or  change  the  number  of 
lines  of  force  passing  through  it,  an  induced 
e.  m.  f.  will  be  set  up  that  will  cause  a 
current  of  electricity  to  flow  through  the 
metallic  circuit,  and  the  direction  of  this 
current  flow  will  depend  upon  the  direction 
of  the  lines  of  force  and  the  direction  of 
the  motion  of  the  loop. 

Cooley  says : 

All  dynamos,  of  whatever  form,  have  their 
base  of  electrical  action  in  the  following 
law:  "Electric  currents  are  generated  in  con- 
ductors by  moving  them  in  a  magnetic  field 
so  as  to  cut  the  magnetic  lines  of  force." 
That  is  how  it  is  stated  in  Hawkens,  page 
125,  Volume  No.  1.  The  Bluebook,  page  7, 
gives  us  the  same  thing,  but  in  words  which 
may  be  a  bit  more  easily  digested.  It  says: 
"If  an  electric  conductor  in  the  form  of  a 
closed  circuit  be  moved  in  a  magnetic  field 
in  such  a  way  that  lines  of  magnetic  force 
are  cut,  a  current  of  electricity  will  be  gen- 
erated therein,  which  will  flow  in  a  direction 
at  right  angles  to  the  line  of  motion." 

Hanover  puts  it  this  way:  The  law  you 
have  reference  to  is  to  be  found  on  page  7 
of  the  Bluebook.  It  is  to  the  effect  that  if 
a  conductor  in  the  form  of  a  ring  or  wire 
coil  be  moved  in  a  magnetic  field,  a  current 
will  be  induced  therein,  which  same  will  flow 
in  a  direction  at  right  angles  to  the  direction 
in  which  the  coil  is  moved. 

All  dynamo  action  is  based  on  that  law. 
However,  I  think  you  committed  an  error  in 
stating  the  question.  Should  not  generator 
have  been  used,  instead  of  dynamo.  Dynamo 
is,  as  you  doubtless  very  well  know,  the  term 
used  to  describe  the  direct  current  generator, 
"alternator"  being  used  to  designate  the  A.  C. 
generator. 

Yes,  Brother  Hanover,  I  very  well  knew 
that,  but  you  see  if  I  used  the  word  "gen- 
erator," that  would  include  batteries,  because 
they  are  electric  generators.  I  might  have 
used  both  words,  and  thus  have  made  the 
question  read:  "Dynamo  and  alternator,"  but 
thought  it  unnecessary,  and  that  perhaps  it 
might  be  confusing  to  those  who  do  not 
know  that  there  is  a  distinction  of  that  sort. 

Question  No.  320 — Explain  the  action  of  an 
elementary  dynamo  armature. 

I  think  I  will  just  print  Gray's  answer, 
which  is  good,  and  let  it  go  at  that  this  time, 
though  our  new  friend  Henning  also  made 
an  excellent  answer.    Gray  says  : 

An  elementary  dynamo  (in  reality  an  A.  C. 
elementary  generator)  consists  of  a  metallic 
loop  placed  in  a  magnetic  field,  and  so  ar- 
ranged that  it  can  be  rotated  around  a  hori- 
zontal axis  extending  at  a  right  angle  to  the 
direction  of  the  lines  of  force.  As  the  loop 
is  rotated  the  angle  of  its  plane  changes  in 
relation  to  the  plane  of  the  lines  of  force,  and 
as  this  angle  increases  or  decreases  during 
a  revolution  of  the  loop,  so  does  the  number 
of  the  lines  of  force  that  pass  through  the 
loop  increase  or  decrease.     This  action  re- 


sults in  the  setting  up  in  the  loop  of  an  in- 
duced electromotive  force,  the  strength  of 
which  is  proportional  to  the  density  of  the 
magnetic  flux  (the  density  of  the  lines  of 
force  comprising  the  field),  and  to  the  rate 
at  which  the  lines  of  force  threading  through 
the  loop  are  altered  in  number,  this  latter 
being  dependent  upon  the  rate  of  speed  at 
which  the  loop  is  rotated.  The  induced  volt- 
age causes  a  current  of  electricity  to  flow 
through  the  loop,  the  direction  of  which  is 
governed  by  the  relationship  of  the  direction 
in  which  the  loop  is  moving  to  the  direction 
of  the  lines  of  force.  Thus  the  relationship 
which  exists  while  the  loop  is  making  the 
first  half  of  a  revolution  is  completely  re- 
versed during  the  last  half.  Likewise  is  the 
direction  of  the  current  flow  reversed,  and 
in  consequence  the  resultant  generated  cur- 
rent is  one  that  alternates  in  direction  of 
flow  twice  for  each  revolution  of  the  loop. 


The  Scythe  Swings 

"Old  Father  Time  his  scythe  keeps  sweeping, 

While  we're  waking,  when  we're  sleeping, 

Not  a  solitary  moment  docs  he  pause  to  rest." 

And  this  time  it  is  John  Strom  Speer,  pres- 
ident and  general  manager,  as  well  as  the 
founder  of  the  Speer  Carbon  Company,  who 
has  been  laid  low  by  the  blade  of  Father 
Time. 

Mr.  Speer  passed  over  the  Great  Divide 
and  down  into  the  shadows  of  The  Valley 
on  July  twenty-seventh.  When  he  left  us 
it  was  a  real  loss,  for  Speer  was  an  honest, 
whole-souled,  capable  man.  I  knew  him  well, 
and  valued  his  friendship.  When  he  shook 
you  by  the  hand  you  knew  he  meant  it. 
Nothing  spectacular  about  him.  Just  plain 
MAN,  but  square  as  a  die  and  twenty-four 
karat  gold  in  character. 

The  business  will  be  carried  on  as  before, 
though  whether  or  not  the  company  will  ever 
again  become  active  in  the  projection  car- 
bon field  is  not  certain.  A  letter  from  them 
recently  seems  to  indicate  that  such  a  course 
is  in  contemplation,  but  not  at  all  sure. 


Can't  Be  Done 

From  a  small  town  in  a  large  state  comes 
this  letter: 

I  have  a  projectionist's  license  (Pennsyl- 
vania licenses  "Motion  Picture  Projectionists," 
not  "Moving  Picture  Machine  Operators." — 
Ed.)  and  am  working  in  a  local  theatre  as 
relief  projectionist. 

I  have  learned  all  I  know  from  your  Blue- 
book,  though  all  I  know  to  date  is  not  a 
Ihird  of  what  I  ought  to  know,  and  some 
day  will,  too.  I  am  very  willing  to  learn 
more,  but  would  like  to  go  to  a  school  or 
other  place  where  I  can  get  practical  ex- 
perience. 

Would  you  please  tell  me  where  I  can  go 
and  learn  to  be  a  real  motion  picture  pro- 
jectionist? Or  couldn't  you  teach  me  at  least 
some  of  the  things  you  know  so  well  if  I 
came  to  you?  Please  give  me  advice  and 
tell  me  what  to  do. 

Hard  to  Refuse 

It  really  is  hard  to  refuse  such  a  plea  as 
this,  and  they  reach  me  quite  often,  too.  But 
there  is  nothing  I  can  do.  Teaching  men 
myself  is  entirely  out  of  the  question.  I 
have  more  than  I  can  do  right  now;  also  I 
have  no  facilities  for  teaching.  There  is  no 
school  in  which  you  could  get  "practical  ex- 
perience," so  far  as  I  know,  or  anything  else 
much  except  a  lot  of  answers  to  a  lot  of 
questions,  with  no  real  understanding  of 
what  the  answers  stand  for. 

Brother,  I  certainly  would  help  you  if  I 
could.  So  far  as  I  know  there  is  just  one 
thing  for  you  to  do,  and  that  is  to  get  a  job 
in  a  small  theatre,  where  the  equipment  is 
not  too  complicated,  work  hard,  study  hard, 


perfect  yourself,  and  in  course  of  time  work 
out  of  the  small  theatre  and  small  town  and 
into  a  real  job.  Like  so  many  others,  friend, 
you  want  to  land  in  the  middle  of  things 
with  one  jump.  You  are  not  willing  to  "buck 
the  line,"  bust  in  in  the  way  I  have  indi- 
cated, and  work  and  study  hard  for  maybe 
five  or  six  years  before  relative  success  comes 
to  you,  and  perhaps  ten  or  fifteen  before 
any  relatively  big  success  crowns  your  ef- 
forts, though  that  is  the  rule  in  all  the  other 
walks,  of  life  I  know  anything  much  about. 

First  you  have  got  to  "get  a  job."  I  can- 
not tell  you  how  or  where.  That  is  your 
trouble.  Use  your  brains,  take  time,  work- 
ing at  something  else  meanwhile  for  a  liv- 
ing if  you  must,  watch  your  chance  and  get 
that  job. 


There's  a  Reason 

Fred  Knotts,  Portland,  Oregon,  hands  the 
Power  folks  a  biff,  just  like  this : 

Dear  Sir  and  Brother:  Note  in  June  13 
number  the  article  concerning  Power's  maga- 
zine valves.  It  is  evident  that  the  Power 
Company  does  not  believe  in  the  Dodge 
Brothers  slogan:  "No  yearly  models,  but  con- 
tinual improvements. 

In  June  20  Issue — Bluebook  School — ques- 
tion No.  280 — I  agree  with  Brother  Benne- 
witz.  I  certainly  would  like  to  live  in  the 
same  town  with  that  man.  He  is  my  kind. 
I  am  sure  I  could  work  with  him,  and  he 
could  do  the  writing.  The  trouble  with  me 
is  that  when  I'm  through  writing  and  it  gets 
fairly  dry,  I  can't  read  it  myself.  That  is 
why  I  don't  write  more.  Work  is  very  much 
more  easy  for  me.  If  you  can't  make  this 
out,  chuck  it  in  the  wastepaper  basket  and 
call  It  a  day. 

Your  writing  is  "not  so  bad,"  but  you  do 
not  express  yourself  very  clearly.  However, 
if  you  could  see  some  of  the  hieroglyphic 
messes  I  decipher  you'd  not  mind  sending 
your  own  at  all. 

As  to  the  Power's  magazine  valve  loca- 
tion, and  their  not  believing  in  the  continual 
improvement,  why  in  that  you  are  in  error.  I 
can  say  from  personal  knowledge  that  both 
the  Powers  and  the  Simplex  people  are  quick 
to  adopt  improvements  just  as  fast  as  they 
can.  I  believe  the  Monograph  folks  are,  too. 

The  thing  which  seems  very  simple  to 
men  who  do  not  know  all  the  circumstances, 
may  present  many  complications  to  the  one 
who  does.  In  the  matter  of  the  magazine 
valve  location,  I  happen  to  know  that  it 
would  cost  a  very  considerable  sum  of  money 
to  make  the  change — a  sum  I  think  I  would 
be  very  glad  to  accept  in  lieu  of  a  year's 
salary.  Of  course  you  can't  see  how  that 
can  be.  Well,  brother  Knotts,  remember  this : 
Projector  manufacturers  all  want  business. 
They  will  do  all  they  can  to  get  it,  which 
means  they  will  adopt  all  improvements  they 
can,  but  they  are  making  no  fortune  and 
cannot  afford  many  things  they  would  like  to. 

Projector  manufacturers,  like  editors,  have 
to  try  to  do  the  best  they  can,  and  I  will 
say  that  in  my  opinion  it  is  little  short  of  a 
marvel  that  they  turn  out  such  an  amazingly 
accurate,  complicated  mechanism,  with  such 
an  accurate  optical  system  for  the  sum  of 
money  charged  for  it.  You  must  remember 
that  the  sum  you  pay  for  a  projector  does 
NOT  all  go  to  the  manufacturer,  by  any 
manner  of  means.  When  the  projector  is 
finished,  there  is  the  packing,  the  shipping, 
the  dealer  and  his  not  small  commission,  and 
sometimes  the  installation  to  take  care  of. 

So,  brother  Knotts,  don't  you  go  roasting 
any  of  'em.  They  are  all  doing  all  they 
possibly  can  to  give  you  the  best  possible 
projector  and  the  best  possible  service,  and 
that  is  no  mere  bunch  of  idle  words  eithf 


August  15,  1925 


MOVING   PICTURE  WORLD 


777 


Eastman  Company  Announces 

New  Motion  Picture  Kodak 


HOME  movies  would  seem  to  have  been 
now  brought  within  complete  realization 
with  the  announcement  just  made  by  the 
Eastman  Kodak  Company  of  their  develop- 
ment of  a  new  model  Cine-Kodak.  Practically 
pocket  size,  as  simple  to  load,  hold  and  operate 
as  an  ordinary  Kodak  and  at  a  price  within 
reach  of  all,  $70,  amateur  motion  picture  taking 
should  now  take  on  the  popularity  of  Kodak 
snapshooting,  it  is  predicted. 

The  popularity  of  home  movies,  according 
to  the  announcement,  has  been  proved  and 
while  the  more  serious  worker  may  still  prefer 
the  present  electrically-driven  Cine-Kodak,  the 
new  more  compact  model  will  appeal  to  the 
world  of  amateurs  at  large. 

This  latest  achievement  is  a  thoroughly  prac- 
tical motion  picture  camera  reduced  to  the  same 
compactness  and  simplicity  of  operation  that 
have  made  the  Kodak  famous.  With  its  genu- 
ine leather  covering  it  has  the  appearance  and 
is  about  the  size  of  3A  Kodak  closed. 

It  takes  ordinary  Cine-Kodak  film  (16  mm 
wide)  in  50  or  100  ft.  lengths,  is  daylight  load- 
ing and  spring  driven.  The  film  is  made  re- 
versible, that  is,  through  a  special  process  the 
negative  is  reversed  to  a  positive  and  the  film 
actually  exposed  is  used  for  projection.  This 
eliminates  cost  of  additional  film  and  printing 
and  is  an  emphatic  economy  of  operation. 

The  price  of  the  film,  it  is  announced,  also 
covers  the  cost  of  finishing  at  any  one  of  the 
Eastman  laboratories.    No  tripod  is  necessary. 

This  new  model  is  held  at  waist  level,  the 
subject  found  in  the  view  finder  and  by  simply 
pressing  a  spring  twenty  feet  of  film  may  be 
exposed  without  rewinding.  Steady  spring 
tension  provides  for  evenness  of  exposure. 

The  lens  is  an  f .6.5  especially  designed  for 
this  camera  It  has  a  focal  length  of  only  20 
mm  (less  than  1  inch)  which  gives  a  broad 
angle  and  permits  the  protographing  of  large 
objects  at  relatively  close  range.  "Close  ups" 
can  be  made  at  4  ft.  and  distant  views  can  fol- 
low with  no  focusing  adjustment. 
Further  description  is  contained  in  the  an- 


nouncement. The  weight  is  given  at  5  pounds 
when  loaded,  size  813-16  inches  long  by  5  9-16 
inches  high  and  3 1-16  inches  wide,  and  is 
therefore  easily  carried.  It  can  be  brought 
into  action  as  quickly  as  any  Kodak  and  a  tripod 
is  not  necessary,  as  the  illustrations  show. 

Indicators  on  the  outside  of  the  camera  are 
convenient  helps  to  the  operator.  An  expo- 
sure guide  on  the  diaphragm  scale  shows  which 
of  the  four  stops  to  use  under  various  condi- 
tions. A  footage  indicator  automatically  tells 
how  many  feet  of  unexposed  film  are  left  in 
the  camera. 

The  film  reels  are  opposite  each  other  and 
can  easily  be  loaded  in  daylight.  Threading 
can  be  done  very  quickly.  Pull-down  claws 
in  the  gate  automatically  adjust  themselves  to 
the  perforations  in  the  film.  The  guide  base  is 
at  an  angle,  allowing  the  film  to  be  wound  on 


the  reel  without  danger  of  jamming  or  of 
loose-winding.  Studs  in  the  door  prevent  clos- 
ing the  camera  if  the  loading  of  the  film  has 
not  been  correctly  done. 

The  curved  gate  holds  the  film  accurately  in 
focal  plane  without  danger  of  abrasion  or 
scratching  and  also  eliminates  the  necessity  of 
frequently  cleaning  the  gate. 

The  exposure  lever  may  be  locked  in  oper- 
ating position  so  that  the  operator  may  place 
the  camera  on  a  firm  support  and  include  him- 
self in  the  action  of  the  picture. 

As  this  new  model  uses  the  same  film  as 
the  original  Cine-Kodak  no  duplication  of  stock 
on  the  dealers'  shelves  is  necessary.  It  is  16 
mm  wide,  of  safety  stock,  and  instead  of  the 
usual  printing  operation,  the  negative,  through 
a  special  process,  is  reversed  to  a  positive  so 
that  the  identical  strip  of  film  that  was  used 
for  exposure  is  used  for  projection  as  well. 

The  company  announces  that  while  it  is  not 
in  position  to  fill  immediate  orders,  plans  are 
will  under  way  to  begin  deliveries  toward  the 
end  of  the  presenth  month  and  to  produce  in 
quantities  by  mid-autumn. 


FredM.Zimmerman's  New  Lafayette 
Is  Opened  at  Batavia,  New  York 


BEAUTY  of  architectural  design,  safety 
provided  in  its  construction  and  careful 
attention  given  to  the  little  details  for 
the  comfort  of  its  patrons  are  among  the  fea- 
tures of  the  new  Lafayette,  opened  on  July  9, 
in  Batavia,  N.  Y.,  by  the  Western  New  York 
Theatrical  Enterprises,  Inc.,  of  which  Fred 
M.  Zimmerman  is  president. 

The  theatre,  built  by  the  Farber  Brothers  and 
leased  to  the  Zimmerman  organization,  is  con- 
structed of  sturdy  building  tile  covered  with 
light  buff  brick.  It  is  trimmed  m  white  cast 
stone  and  dark  buff  brick  and  a  copper  cornice 
extends  across  the  front.  The  front  of  the 
house  is  52  feet  both  in  height  and  width  and 
halfway  up  on  either  side  of  the  entrance  are 
two  stone  masks. 

The  marquise,  which  extends  over  the  side- 
walk almost  to  the  curb,  is  illumiinated  on  all 


sides  by  large  daylight  bulbs.  Double  rows 
of  colored  lights  around  the  sign  are  controlled 
by  an  automatic  flasher.  At  the  front  of  the 
sign  the  theatre  name  is  displayed  in  large 
channel  illuminated  letters  and  theatre  pro- 
grams are  shown  on  either  side  of  opalite  glass 
letters.  The  theatre  sign  which  hangs  over 
the  marquise  is  about  25  feet  in  height  and 
also  has  a  double  row  flasher  system.  Four 
large  photograph  frames  are  hung  at  the  front 
of  the  house. 

There  are  700  seats  on  the  main  floor.  Each 
seat  is  leather  cushioned  and  knee  room  of  30 
inches  is  allowed  between  the  seat  and  the  seat 
backs.  There  are  22  seats  in  each  row — eleven 
in  each  section.  Four  exit  doors  lead  from  the 
auditorium  to  concrete  runways  which  lead  di- 
rectly to  the  street. 

The  manager  is  James  J.  Kelly,  former  man- 
ager of  the  Liberty,  in  Corning,  and  the  Avon- 
dale,  in  North  Tonawanda,  who  has  had  18 
years'  experience  in  the  theatre  business.  The 
ventilating  system  is  of  the  Typhoon  type.  The 
projection  booth  includes  two  Powers  improved 
model  machines. 

The  opening  program  consisted  of  "The 
Thundering  Herd" ;  Larry  Semon  in  "Her  Boy 
Friend";  Miss  Ruth  Petit,  concert  contralto; 
Richard  Miller,  tenor;  Capman  Brothers  in  a 
jazz  band  number  and  organ  solos.  Prices  are 
15  to  50  cents. 


NEW  CINCINNATI  THEATRE 

Another  new  movie  house  is  contemplated 
for  Cincinnati,  according  to  a  persistent 
rumor  in  circulation  here.  The  project  is 
being  sponsored  by  Gilbertson  and  Beecher, 
who  now  operate  the  Washington  Theatre. 
The  new  house,  which  will  be  located  at 
Peebles  Corner,  a  15-minute  ride  from  the 
business  section  of  the  city,  will  have  a  seat- 
ing capacity  of  approximately  1,400  and  cost 
upwards  of  $200,000. 


Easy  threading  is  an  impressive  feature  of  the  new  Cine- Kodak.    The  take-up  reel 
fits  over  the  shaft  shown  in  the  right  half  of  the  illustration.    The  supply  roll  is 
placed  in  similar  position  beside  the  motor,  beyond  the  partition. 


FAMOUS  GETS  OTTAWA'S  "LEGIT" 

The  Russell  Theatre,  the  one  legitimate 
theatre  at  Ottawa,  Ontario,  has  now  been 
acquired  by  Famous  Players  Canadian  Corp., 
according  to  a  leport  at  Toronto,  the  com- 
pany's headquarters.  This  will  make  the 
third  of  the  Ambrose  Small  chain  which  has 
been  secured  by  Famous  Players,  this  being 
the  Grand  theatres  at  London  and  Kingston, 
Ontario. 


778 


MOVING   PICTURE  WORLD 


August  15,  1925 


Schwartz  Circuit  of 
Picture  Theatres 


Machine  that  keeps  the  auditorium  of  Davis'  Theatres  cool. 

Big  Cooling  Systems  Installed 

in  Davis'  Pittsburgh  Theatres 


HARRY  DAVIS,  general  manager  of 
the  Davis  and  Grand  Theatres,  Pitts- 
burgh, Pa.,  has  ir  tailed  elaborate  cool- 
ing systems  in  these  houses  at  a  cost  approx- 
imating $100,000  for  each. 

Investigation  of  nearly  every  cooling  and 
air  conditioning  system  that  has  been  devised 
was  conducted  by  Mr.  Davis  before  he  decided 
upon  the  plan  which  has  been  put  into  operation 
at  both  houses. 

The  installation  of  the  plants  at  the  Grand 
and  Davis  Theatres  was  finished  several  weeks 
ago  and  the  intervening  time  has  been  used  in 
making  tests  and  establishing  to  the  satisfac- 
tion of  the  management  of  the  two  houses  that 
the  system  would  give  effective  service.  The 
tests  have  been  a  success,  showing  that  the 
air  within  the  theatres  can  be  maintained  even- 
ly at  a  temperature  of  70  to  75  degrees,  no 
matter  how  hot  the  sun  may  beat  upon  the 
pavements  outside.  The  humidity,  recognized 
as  oftimes  the  greatest  cause  of  discomfort, 
can  be  controlled  as  easily  as  the  temperature. 
Should  the  close  and  damp  air  out  of  doors 


The  Palladium  Theatre,  Stockholm,  Sweden, 
is  beyond  doubt  the  most  imposing  house  de- 
voted to  motion  pictures  in  Scandinavia.  It 
is  owned  and  operated  by  the  Svenska  Film- 
industri,  better  known  as  the  Swedish  Bio- 
graph.  The  Palladium  has  a  seating  capacity 
of  nearly  twelve  hundred,  and  houses  all  first 
run  pictures  in  Stockholm.  Among  the  fea- 
tures of  theatre  construction  peculiar  to  the 
country  is  the  balcony,  which,  it  will  be  noted 
runs  along  the  side  of  the  house  as  well  as 
the  rear.  Another  condition  worthy  of  note 
is  the  fact  that  there  is  very  little  dis- 
play of  theatre  front  advertising,  which  is 
always  evident  in  American  houses  regard- 
less   of    their  calibre. 


send  the  humidity  to  100,  in  the  theatres  it 
can  be  maintained  at  but  55,  the  entire  matter 
being  mechanically  and  automatically  adjusted. 

The  combined  cooling  plants  of  the  Grand 
and  Davis  Theatres,  it  is  claimed,  form  the 
largest  cooling  system  in  the  world.  In  each 
building  the  machinery  necessary  occupies  large 
space  in  the  basements  and  requires  also  a  net- 
work of  conveyors  or  ducts  which  lead  from 
the  cooling  plant  direct  to  all  portions  of  the 
auditoriums. 

In  this  way  the  cooled  and  purified  air  is  dis- 
tributed without  draft  and  with  evenness  to 
every  portion  of  the  houses,  gently  and  effec- 
tively supplying  the  atmospheric  comfort  which 
is  such  an  important  part  of  theater  enjoy- 
ment. 

The  coolness  is  achieved  by  the  use  of  a 
liquid  carbonic  refrigerant  forced  first  through 
condensers  and  compressors  and  then  into  ex- 
pansion coils  where,  coming  in  contact  with 
both  air  and  water,  its  expansion  serves  to 
cool  the  latter.  The  carbonic  refrigerant  em- 
ployed is  harmless  and  neutral  and  chemists 


to  be  Enlarged 

Recent  announcement;  from  the  A.  H. 
Schwartz  office  relative  to  the  proposed 
plan  of  erecting  eight  more  theatres  in  New 
York  City  is  borne  out  by  the  fact  that  three 
of  them  will  be  under  way  before  the  sum- 
mer is  over. 

At  Avenue  U  and  Coney  Island  Avenue, 
Schwartz's  organization  is  now  building  the 
foundations  for  a  2,000  seat  vaudeville  and 
picture  house.  This  theatre  is  scheduled  to 
open  early  in  the  spring  of  1926. 

The  plans  for  the  second  Schwartz  opera- 
tion, at  Kings  Highway  and  Flatbush  Ave- 
nue, have  been  filed  and  the  excavations  will 
be  started  about  August  1.  These  two  thea- 
tres in  conjunction  with  the  Kingsway,  Far- 
ragut,  Albemarle,  Rialto,  Linden  and  Century 
will  give  Schwartz  eight  houses  in  Flatbush. 

The  first  of  Mr.  Schwartz's  plans  for  a 
string  of  high  class  theatres  throughout  Long 
Island  is  located  in  Flushing,  and  a  large 
crew  is  now  engaged  in  demolishing  the  old 
buildings  occupying  the  theatre  site. 

It  will  have  a  seating  capacity  of  2,500. 

Following  closely  upon  the  3  houses  above 
mentioned  will  be  theatres  in  Freeport,  Hunt- 
ington, Baldwin,  Corona  and  Port  Washing- 
ton, with  others  to  be  added  in  the  near 
future. 

In  addition  to  these  Long  Island  houses, 
Mr.  Schwartz  is  now  operating  the  Merrick 
and  Rialto  Theatres  in  Jamaica. 


know  it  as  the  chief  constituent  of  fire  extin- 
guishers. 

Five  hundred  thousand  pounds  of  machinery 
was  installed  in  each  of  the  theatres  to  perfect 
the  cooling  plants.  These  included  the  coils 
for  carrying  the  refrigerant,  immense  blowers, 
electric  pumps,  four  air  washers  and  revolv- 
ing discs  of  spraying  water.  The  air  condi- 
tioning also  required  the  employment  of  500 
horse-power  in  electric  motors  and  electrically 
controlled  panels. 

Fresh  air  is  drawn  from  the  outdoors,  and 
before  being  sent  into  the  theater,  it  is  washed, 
purified,  cooled  and  placed  in  the  proper  con- 
dition from  the  viewpoint  of  moisture.  Fans 
draw  it  into  the  cooling  apparatus  in  the  sub- 
basements. 

The  installation  of  the  cooling  plants  re- 
quired practically  a  transformation  in  the  ven- 
tilating systems  of  the  theatres  which  have 
been  amplified  so  that  they  will  now  take  care 
of   150.000  cubic  feet  of  fresh  air  a  minute. 


MOVING   PICTURE  WORLD 


It's  expected 

"Eastman"  and  "Kodak,"  in  black 
letters  in  the  margin,  identify  the 
genuine  Eastman  product — the  film 
that  carries  quality  through  to  the 
screen. 

Eastman  Positive  Film  assures 
the  kind  of  photographic  reproduc- 
tion that  audiences  are  entitled  to — 
and  expect. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


MOVING   PICTURE  WORLD 


A  PAGE 
FROM  THE- 
BIO  BOOK^ 


A  PAGE- 
FROM  THE 
BIG  BOOK. 


PLAY  BALL! 

with  Allene  Ray  and  Walter  Miller 

From  the  story  by  John  J.  McGrSW,  Manager  N.Y.  Giants 


A  big  league  business  boomer 
for  a  big  league  serial! 

Here  it  is.    A  giant  Service  Book  for  a  giant  among  serials. 

Fourteen  mammoth  pages  crammed  full  of  meat.  No  slush! 
No  junk!  Money  coining  stunts,  dollar  bringing  tie-ups,  all 
worked  out  for  YOU  by  a  real  showman,  a  successful  exhibitor, 
a  man  who  knows  the  exhibition  business  up,  down  and  sideways. 

Superb  line  of  paper,  novelties,  etc. 

Here's  a  big  serial.  Go  after  it  in  a  big  way  with  the  biggest 
Campaign  Book  yet  issued. 

Your  copy  is  waiting  for  you.    Send  for  it. 

Spencer  Bennet    Pafhe  serial 


Scenario  by 
Frank  Leon  Smit 


loving"  Picture 

WORLD 


15,  No.  8 


AUGUST  22,  1925 


PRICE  25  CENTS 


AUGUST 


LON  CHANEY 

in 

The  Unholy  Three 

with  MAE  BUSCH  and 
MATT  MOORE 

A  TOD  BROWNING  production 


Norma  Shearer 

with  LEW  CODY  in 

A  Slave  of  Fashion 

A  HOBART  HENLEY  production 

Lillian  Gish 

in 

Romola 

with  DOROTHY  GISH 

A  HENRY  KING  production 


Agairk^^ 
Talk  of  The 

Industry! 


August  Releases 
Are  Great- 


Arid  Here's 
What's  Coming 

(See  Inside  this  Cofcr) 


ctro-  oldw un-^ayer 


Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc.   Will  II.  Hays,  President. 

Mishedby  CHALMERS  PUBLISHING  COMPANY  SWffiSc&i 


.o/*  .>        T>~.  rvs..       M—  M  v  the  act  of  March  3,  1879.    Printed  weekly.    $3  a  year. 


(Continued) 


PRETTY  LADIE 

MONTA  BELL'S  production  of  the  story  by  Adela  Rogers  St. 
Johns.  With  Zasu  Pitts,  Tom  Moore,  Lilyan  Tashman.  Added 
attraction- Ann  Pennington.    Adapted  hy  Alice  D.  Q.  Miller. 

"The  kind  of  entertainment  for  which  one 
ordinarily  pays  $5.50."     — N.  Y.  Daily  Mirror 


;❖><) 


The  lure  of  the  footlights ! 


Tamea,  the  Passion  Flower 


The  famous  kiss  scene 


Stirring  days  at  Annapolis 


NEVER  THE  TWAI1 
SHALL  MEET 

By  Peter  B  Kyne.  Directed  by  Maurice  Tourneur.  With  an  All- 
Star  Cast  Sellings  by  Joseph  Urban.  Adapted  by  Eugene  Mullin. 
A  COSMOPOLITAN  PRODUCTION. 

The  picture  that  did  $63,1 18.25  in  one  week 
at  the  Capitol,  (N.Y.)— and  in  July,  too. 

<X4X> 

SUN-UP 

EDMUND  QOULDINQ'S  production  from  the Broaduay success 
by  Lula  Vollmer.    Wilh  Pauline  Starke,  Conrad  Nagel,  Lucille 

La  Verne. 

The  two-year  Broadway  stage  play  an  even 
greater  dramatic  triumph  on  the  screen. 

<x«>o 

RAMON  NOVARRO 

m  The  Midshipman  I 

Directed  by  CHRISTY  CABANNE.    Story  by  Carey  Wilson. 
Scenario  by  F.  McQrew  Willis. 

The  great  Annapolis  Naval  picture  with 
2400  middies  in  the  cast  about  which  the 
newspapers  carried  front  page  publicity  for 
weeks  during  its  making. 


AGAIN  The  Talk  of  the  Industry!  Listen  in  on  every 
l  Film  Row  and  you'll  hear  the  same  advice:  "Qrab 
Metro-Qoldwyn-Mayer  product  quick!  "Because  Metro- 
Goldwyn-Mayer  from  the  outset  is  delivering  the  out- 
standing money-making  pictures  on  the  market  today. 
Everybody's  talking  about  the  August  pictures  "THE 
UNHOLY  THREE"  "A  SLAVE  OF  FASHION"  and 
"ROMOLA."  That's  just  the  beginning.  And  now 
comes  the  marvelous  September  line-up.  No  wonder 
you  hear  on  every  Film  Row:  "Qrab  Metro-Qoldwyn* 
Mayer  quick!" 

Get  in  on  the  Big  Money  with 
*fne  Talk  of  ihe  Industry 


A 


August  22,  1925 


MOVING   PICTURE  WORLD 


783 


COMERS 

By  DANNY 

Every  once  in  a  while.  Not 
often  enough  ^cident^ 
Someone  moves  along  and  takes 
a  place.  Right  square  in  the 
public  eye.  (And  everyone  won- 
ders why  they  haven't  noticed 
him  or  her  before.) 

This  is  one  of  those  healthy  signs. 
More  of  them  would  be  m  order 
Indicating  how  the  younger  element 
coming  along  In  picture  mak- 
ing. And  this  is  the  real  stuff.  Be 
cause  it  is  on  the  coming  folks  that 
Se  future  of  this  industry  depends. 
Naturally. 

Take   Malcolm   St.  Clair. 
Now  with  Famous.  Been  mak- 
ing pictures  but  a  few  years 
Yet  shows  unusual  and  worth 
while  ability.  If  he  continues 
as  he  has  moved  along  in  the 
past  few  months  he  will  be 
away  up  front  very  soon.  He 
knows  how  to  make  pictures. 
Like  Monta  Bell  he  was  a  news- 
paper man.    His  latest— "The  Trou- 
ble With  Wives"  has  enough  clever 
touches    enough  original pS.tuat.ons 
enough. intelligence  to  make  him  stand 
out.    As  a  rea    director .    He  had 
Ford  Sterling  play.nr    straight  ana 

seated  3  _ 

* -  "enjou  and  Florenj 


rWtves"  is  the 
have  ever 


The  TroubT 
"the -  first  St.  Clair  picture 


scei 


4^ 


7^.  uJw 


*THE 

grand  duchess 

km  THE  WAITER* 

(working  title) 

Too  bad  you  missed 

,  ARE  PARENT  PEOPLE, 
Danny.  Hfhat  was  a 
pip  too  ! 


MALCOLM  ST.  CLAIR,  D.W.GRIFFITH,  CECIL  B.DeMILLE ,  JAMES  CRUZE,  RAOUL  WALSH. 
HERBERT  BRENON,  SIDNEY  OLCOTT,  ALLAN  DWAN,  WILLIAM  HOWARD,  ETC,  ETC,  - 

Oil  the  comers"  and  the  am'veds"as  well  are  in 

Qammaunl's  Greater  Forty 


784 


MOVING   PICTURE  WORLD 


August  22,  1925 


If  there  was  anv  doubt  but  that  the  producer 
of  "Little  Old  New  York"  and  "The  Hum- 
ming Bird"  has  another  brilliant  success  in 
"Not  So  Long  Ago,"  look  at  the  New  York 
business  and  reviews: 

"Put  the  Rivoli  on  your  shopping  list.  See 
this  delightful  and  entertaining  picture,"  en- 
thuses the  Post.  "We  couldn't  possibly  have 
been  more  delighted!"  raves  the  Herald 
Tribune. 


"Delightful  all  the  way  through,"  says  the 
Times.  "Drawing  power  should  pull  'em  in 
anywhere.  Suitable  for  city  and  country, 
big  and  little  houses,"  advises  Motion  Pic- 
ture News. 

And  A  GREAT  MONEY  ATTRACTION, 
proves  the  Rivoli  box  office. 

You'll  be  hailing  Betty  Bronson  as  a  star 
after  this  one ! 


One  of  Paramount's  Greater  40 


Member  Motion  Picture  Producers  and  Distributors  of  America,  Inc. — Will  H.  Hays,  President. 


DWGRIFFITH 

presents 

SALLY  OF  THE 
SAWDUST 

with 

CAROL  DEMPSTER 
and  W.C.  FIELDS 

.Adapted  btf  FORREST  HALSEYJram  a  staqe 
story  by  DOROTHY  DONNELLY 


The  New  York  Verdict 

"Judging  by  the  mirth  and  tears  it  elicited  from 
the  audience  'Sally  of  the  Sawdust'  will  reap  a 
harvest  of  gold." — N.  Y.  Times. 

"A  box-office  picture.  Probably  will  make  more 
money  than  any  picture  on  Broadway.  No  denying 
the  entertainment  values." — Herald  Tribune. 

"Among  the  finest  of  all  motion  pictures.  As 
lovely  a  story  as  films  have  told." — N.  Y.  World 

"A  picture  that  is  Chaplinesque  in  its  comedy 
perfection  and  there  is  drama  that  is  Griffith  at 
his  best." — N.  Y.  American. 

"A  movie  that  can  shake  you  into  laughter  with 
horseplay  or  make  you  taut  with  emotion.  And 
you  love  it  every  minute" — Daily  News. 

"A  box-office  triumph  for  Mr.  Griffith.  Ace-high 
entertainment.  A  hangup  climax. — Daily  Mirror. 

"The  audience  almost  'stopped  the  show'  several 
times  with  applause." — Morning  Telegraph. 

"A  cinch  for  the  picture  houses."— Variety. 

Now  Booking 

UNITED  ARTISTS  CORPORATION 

"Mary  Pickford  Charles  Chaplin 

Douglas  Ja^banLr  D.W  Qnffith 

Oiiram  Qbramj,  Pre/ident         Jateph  MJchenck  Chairman,  Board  of  Director*/ 


786 


MOVING    PICTURE  WORLD 


August  22,  1925 


"The  Home  Maker" 


Universal   Producer  With  Alice  Joyce  and 
Cllre  Brook,  <TW  »f  th-  Fin^t 

Reviewed  by  Sumner  Smith 

"The  Home  Maker,"  with  Alice  Joyce  and 
Clive  Brook,  will  be  an  pntstanHincr  nicture  oi 
the  coming  .season.  Fvhihitnrc  will  thrnw  th^ir 
hats  jn,  the  air  and  cheer  when  thpy  tpp  its 
effect  nnnn  their  audiences,  for  in  addition  to 
its  unquestionable  box-office  value,  it  is  the 
sort  of  clean,  wholesome,  gripping  domestic 
drama  which  will  do  the  reputation  of  the  whole 
industry  a  world  of  good.  TTnivprsal  ha^ 
been  making1  some  fine  pictures  latplv  anH 
"The  Home  Maker"  will  be  near  fhe  top  nt  th,e 
White  List,  if  j£  doesn't  lead  them  all 

This  is  a  box-office  picture  par  excellence  for 
all  audiences.  It  is  hard  to  conceive  an  audience 
that  will  dislike  it.  The  drama  is  simply  done 
but  so  tense  and  absorbing  in  its  import  that 
it  will  hold  the  eyes  glued  on  the  screen.  Wo- 
men will  eat  it  up,  and  cry,  and  men  will  like 
it  fully  as  well  as  the  women,  for  it  does  man 
no  injustice  by  putting  woman  on  an  unscal- 
able pinnacle. 


"The  Home  Maker's"  many  points  of  i 
terest — and  its  wonderful  exploitation  angl 
— may  be  analyzed  without  a  single  justifi 
criticism  except  that  of  length,  and  on 
point  there  is  ample  ground  for  argument, 
general   opinion  of    reviewers   who    sat  ■ 
thr-alled  throughout  its  7,755  feet  was  that 
might  be  cut  a  few  hundred  feet,  but  noboCj 
insisted  that  eliminations  were  imperative.  Po 


c: 


m 

r. 


sibly  the  critics  couldn't  believe  that  here  w. 
a  picture  which  couldn't  be  criticized.  C 
yes,  two  of  the  subtitles  are  too  flowery. 

King  Baggot  is  responsible  for  "The  Hon 
Maker"  and  Universal  owes  him  a  flock  « 
congratulatory   telegrams   and  a   museum  ^ 
medals. 

The  picture  is  really  wonderful  in  the  sin  ^ 


plicity  of  its  story  and  settings  and  acting, 
is  a  perfect  emotional  unit  from  start  to  finis 


An  accident  in  which  the  husband  is  crippb 


and  a  fire  threatening  loss  of  life  might  ha' 


been  over-stressed,  but  they  have  been  car 
fully  subordinated  to  the  telling  of  the  story 
"The  Home  Maker"  opens  with  scenes  of  0 
dinary  domestic  routine.    The  wife  is  perforrj' 
ing  her  daily  work,  stopping  only  to  repro' 


I J 


«!:■• 

Bid 


>*ft«^  UNIVERSAL  m 


kugust  22,  1925 


MOVING    PICTURE  WORLD 


787 


OPENS  AT  B.  S.  MOSS'  COLONY 
BWAY,  N.  Y.,  AUGUST  9TH. 


children.    In  this  role  Alice  Joyce  is  per- 
t.    She  does  the  ordinary  things  which  we 
done  from  day  to  day,  does  them  simply 
1  naturally,  yet  rivets  attention  on  herself, 
e  same  is  true  of  Give  Brook.    These  two 
omplished  artists — may  their  tribe  increase 
>ring  a  wealth  of  humanity  to  the  picture 
t  assures  the  utmost  in  realism.    We  can- 
for  the  moment  recall  any  picture  which 
so  real  as  "The  Home  Maker." 
Vhile  the  entire  cast  does  expert  work,  two 
er    members     deserve    especial  mention, 
irtha  Maddox   is  superb  as  a  sour-faced, 
Ipeptic  old  maid.    Her  work  is  restrained 
k  that  of  the  others,  but  remarkably  effec- 
i  -5. 

jrhe  other  player?  Say,  you  must  see  little 
lly  Kent  Schaffer.  In  this  picture  he  ranks 
Ih  Jackie  Coogan,  not  as  Jackie  is  now,  an 
Berienced  actor,  but  as  he  was  when  about 
lly's  age — four  years.  Little  Billy  is  called 
In  to  sulk  and  he  d)oes  it  in  such  delightfully 
llistic  fashion  that  women's  arms  will  go  out 
ward  him ;  he  is  called  upon  to  smile  and 
Ire  was  never  a  more  winning  baby  seen 
I  the  screen. 

jln   closing,  a  word  about  the  exploitation 


angles  of  this  picture.  They  are  there — big 
and  self-evident.  The  wife  takes  the  husband's 
place  as  the  wage-earner,  having  failed  to  in- 
spire happy  children ;  the  husband,  a  business 
failure,  succeeds  in  the  home.  In  the  end, 
smiles  replace  scowls  on  the  children's  faces 
and  there  is  joy. 

Don't  fail  to  book  this  picture.  It  will  please 
your  patrons" as  :w  pictures  have  done;  it 
will  do  your  prestige  as  a  theatre  owner  untold 
good.  Book  it,  boost  it,  get  the  clergy  to  see  it, 
for  they  will  preach  about  it,  and  vou'H  live  m 
the  hope  that  the  gods  will  be  kind  and  give 
you  another  pictunTTust  as  good  sometime  in 
fITe  not  too  distant  future.  ~ 

Cast 

Eva  Knapp  Alice  Joyce 

Lester  Knapp  Clive  Brook 

Stephan   Billy  Kent  Schaffer 

Henry     Maurice  Murphy 

Helen   Jacqueline  Wells 

Harvey  Bronson  Frank  Newburg- 

Dr.  Merritt  George  Fawcett 

Aunt  Mattie  Farnum  Margaret  Campbell 

Mrs.  Anderson  Martha  Mattox 

John  (janitor)   .  Alfred  Fisher 

Miss  Wesit  Alice  Flower 

Mrs.  Prouty  Virginia  Boardman 

Molly  Prouty  Elaine  Ellis 


WHEEL 


61 


Here  is  a  quick-moving  vital 
screen  drama  made  from 
John  Golden's  stage  play  by 
Winchell  Smith.  Titles  by 
Montague  Glass,  famous  au- 
thor of  "Potash  &  Perlmutter" 
stories. 

A  splendid  cast  embracing — 

Margaret  Livingston 
Harrison  Ford 
Mahlon  Hamilton 
Claire  Adams 

VICTOR  SCHERTZINGER 
PRODUCTION 

Book  noiv  for  September  play  dates! 

1  


tflJVHK  XttU  ^  ^  John  Qolden's  play  hit ! 

Fox  Film  Corporation 


William  Fox 

Qrisevuts 


THUNDER 

1  MOUNTAIN 


sir 


This  drama  of  a  girl  whose 
soul  was  saved  against  her 
will  is  based  on  John  Golden's 
stage  success,  "Howdy  Folks." 
A  brilliant  cast  includes — 


warn.        •  andql\bm.  vnaw  /m  f  mjaus 
?nwvxw  i.f^m\.  n^QUMW*UR\ia\^\w\^ 

Fox  Film  Go  rpo  rati  art 


790 


MOVING    PICTURE  WORLD 


August  22, 


Leading  Laugh  hits  in  FOXt 

EVERYBODY 

has  read  the  stories  of  these  famous  authors 

RICHARD  HARDING  DAVIS 
MABEL  HERBERT  URNER 
O.  HENRY 


are  household  names  to 
50,000,000  persons,  all  of 
whom  will  want  to  see 
their  favorite  fictional 
characters  on  the  screen. 


BOOK  NOW 

for  early  play  dates 


hox  Varieties  ^  BMHfc-nttwoM.Tuo\flufc%tRiEH  \ 

Fax  Film  Corporation. 


August  22,  1925  MOVING   PICTURE    WORLD  791 


£000,000  Short  Subject  Program 


Earle  Foxe  in  Van  Bibber  Series 


THE  BIG  GAME  HUNTER   Aug.  16 
THE  SKY  JUMPER  Sept.  20 
THE  WRESTLER    Nov,  1 
A  PARISIAN  KNIGHT    Dec.  13 

Married  Life  of 
Helen  and  Warren 

A  BUSINESS  ENGAGEMENT   Aug.  30 
ALL  ABROAD    Oct.  11 
THE  PEACEMAKERS    Nov.  22 

O.  Henry  Series 

SHOES   Sept.  6 
TRANSIENTS  IN  ARCADIA  Oct.  18 
FAILURE    Nov.  29 


Fox  News  ^  ^  miwiuest  avv\ 

Fox  Film  Corporation- 


7he  first  8 


Jhe  LIMITED 
MAIL 

with 

Monte  Blue 

Vera  "Reynolds 
Willard  Louis 


Directed  by 

George  Mill 

Adapt  at1  ion.  and 
Scenario  by 

Darryl  Francis 
ZanucK^ 


SURE-FIRE, 
SMASHING, 
RAILROAD 
DRAMA 


Jhe  WIFE 

WHO  WASNT 
WANTED 

with 

Irene  Rich 

Huntly  Gordon, 
John  Harron, 
GayneVhitman. 
June  Marl  owe 

Directed,  by 

James  Flood 

Scenario  by 

Bess  Meredyth 

From  the 

Novel 
by 
Gertru.de/ 
deWentworth 
-James 


BOBBED 
HAIR, 

with 

Marie  Prevo^t 

Kenneth  Harlan 
Louise  Fazenda 

FROM  THE  NOVEL 
BY 

TWENTY  FAMOUS 
AUTHORS 


BELOW  thi 
LINE 


John  liarron, 
JuneliarloAve^ 
Pat  liarti^arl 

Directed  by 

Herman  Ray  make 


Directed  by 

n       ~\       J        Scenario  and 
Alan  CrOSland      Adaptation  by 

TheYear s Big     Charles  Lo£u  ■ 
Exploitation 
Picture  Vitk  1  h 

Thrills  and 
Romance 

Scenario  by 

Lewis  Milestone 


Wo  nder 
Do^  in  a 
VONDER 

THRILL 
EPIC 


of  the  AO 


DSEofthe  HIS  MAJESTY 
WORLD     BUNKER  BEAN 


with 

toy  Ruth  Miller 

Juan  Forrest 
I  luline  Garron, 
^ckliffeFellowes, 
ijlec  Francis, 
mien  Dunbar 

Spm  the  Novel  by 

IthleenNorris 

[Directed  by 
wvy  Beaumont 
Scenario  by 

Alien  Josephson 

1  BEST  SELLING 
toVEL-,ARAPlD 
IRE  DRAMA— 


with  Matt  Moore 

and  DoiotliyDevore 

David  Butler; 
George  Nichols, 
Helen  Dunbap 

Directed  by 

Harry  Beaumont 

A  LAUGH  AND 

A  SMASH 
KNOCKOUT 

From  the  Play  by 
Wilson  Dodd 
Founded  onthe 

Novelty 
Harry  Leon 
Wilson 


7ke  MAN  on 
the  BOX 

5YD  CHAPLIN 

David  Butler 
Alice  Calhoun, 
Helene  Costello 

Fromthe  Celebrated 
Novel  and  Sta^ePlay 
by 

Harold  MacGrafch 


Directed  by 

Charles  rChudO 
Reisner 

Scenario  by 

Charles  Logue 

IT'LL  GET  EVERY 
LAUGH  YOU'VE 


SATAN  in 
SABLES 

with 

Lowell  Sherman 

John  Harron, 
Pauline  Garon, 
Gertrude  Aston, 
Frank  Butler* 

IF 

Directed  by 

James  Flood 


cenario  artel 
Adaptation. 

by 

Bradley  Kin^ 


GOT 


MBNERBROS 

"  Classics  of  the  Screen  X 


794  MOVING    PICTURE    WORLD  August  22,  1925 


G/te 


MoviKg  Picture 

WORLD 

Founded  jn  1^07 *J*  &  Chalmers 


The  Editor's  Views 


BEFORE  the  editor  gets  around  to  his  more 
or  less  important  "Views"  this  week  he  has 
to  inscribe  a  personal  message.   His  readers 
will  probably  not  be  interested  in  it  at  all;  in  fact, 
the  editor  can't  work  up  any  warm  interest  himself. 
But,  occasionally,  there  are  uninteresting  tasks  that 
must  be  performed  in  the  interests  of  truth  and 
accuracy.   So,  here  goes: 
Mr.  Martin  Quigley, 
Exhibitors'  Herald, 
Chicago,  111. 
Dear  Martin: 

Just  for  the  sake  of  keeping  the  records  straight 
I  am  forced  to  write  you  this  line.  One  of  your 
hard-working  young  men  experienced  an  over- 
enthusiastic  moment  last  week.    Writing  a  house 
I  ad  to  fill  a  space  developed  by  an  emergency  he 
'happened  to  say:  "Exhibitors'  Herald— after  ten 
(  years  of  faithful  and  enterprising  service  to  the 
i  motion  picture  industry  has  achieved  leadership  in 
j|  exhibitor  circulation." 

Of  course,  Martin,  you  know  this  is  wrong. 
And,  naturally,  after  your  recent  chiding  re- 
marks to  Bill  Johnston  about  his  rash  claims  and 
s  his  shy  attitude  towards  the  acid  tests  of  A.  B.  C. 
I  audits,  you  have  no  personal  desire  to  indulge  m 
|  wild  words. 

Moving  Picture  World  has,  as  you  know,  a  com- 
fortable margin  of  leadership  in  exhibitor  circula- 
i  tion.    A  proved  margin,  a  margin  of  record.  No 
!  claims,  no  boasts,  no  enthusiastic  slips— just  figures 
i  and  facts. 

Moving  Picture  World  has  earned  it — as  you 
J  have  earned  your  own  position — by  "years  of 
faithful  and  enterprising  service  to  the  motion  pic- 
I  ture  industry." 

There's  a  difference  in  the  number  of  years  ot 
such  service— and,  probably,  since  Moving  Picture 
I  World  has  undisputed  leadership,  a  difference  in 
A  the  quality  of  such  service. 

But  that  is  a  catty  remark.   And  I  had  no  such 
intention  when  I  started  this  brief  note. 

I  merely  wanted  to  keep  the  record  straight. 
I  Because  I  know  that  both  you  and  I  are  interested 


in  the  records.    Particularly  in  these  days  when 
Bill  Johnston  is  getting  by  without  any  records. 

Yours,  in  the  interests  of  fact, 

BOB  WELSH. 

IT  has  taken  us  several  days  to  develop  a  desire 
to  write  the  brief  note  printed  above.  Pri- 
marily because  we  don't  believe  that  readers  are 
a  darned  bit  interested  in  the  petty  arguments  of 
one  editor  and  publisher  with  another.  And  we 
cling  to  the  old-fashioned  idea  that  papers  are  pub- 
lished for  the  reader. 

The  exhibitor  subscriber  to  Moving  Picture 
World  has  paid  CASH  for  that  subscription.  He 
has  done  it  because,  for  some  reason  or  other,  or 
for  a  number  of  reasons,  he  WANTS  Moving  Pic- 
ture World. 

He  doesn't  care  two  toots  in  a  jazz  band  whether 
I  can  write  funnier  house  copy  than  Martin  Quigley 
or  if  Bill  Johnston  can  lick  us  both  at  golf. 

Running  a  picture  theatre  is  a  bread  and  butter 
business  with  him;  he  doesn't  put  any  cash  on  the 
overhead  that  hasn't  a  business  reason  for  being 
there;  if  he  has  subscribed  to  Moving  Picture 
World,  or  The  Exhibitor  of  Philadelphia,  or 
Amusements  of  Minneapolis,  he  has  done  it  for  a 
business  reason. 

It  may  be  wonderfully  comforting  to  me  to  know 
that  more  exhibitors  have  felt  that  business  urge 
to  pay  their  CASH  for  Moving  Picture  World 
than  for  any  other  paper.  It  most  certainly  is  of 
intense  personal  concern  to  the  advertiser  who  is 
seeking  the  utmost  for  his  advertising  dollar — but 
it  isn't  helping  to  bring  a  dollar  into  the  box-office 
of  the  exhibitor  subscriber  or  save  him  a  dollar  of 
overhead  to  hear  me  spouting  about  the  other 
fellow. 

*    *  * 

So  I  close  this  page  with  an  apology — to  my 
readers.  And  plead  in  justification  merely  a  sin- 
cere desire  to  keep  the  records  straight,  truth 
triumphant,  and  facts  paramount. 


796 


MOVING    PICTURE  WORLD 


August  22.  192;  I 


There's 
Extra 

MONEY 

in  the 
Short 
Subject 


Are  You 
Qetting 
YOURS  ? 


Advertising 

Does 

It. 


Moving^  Picture 

WORLD 


EDITOR  ROBERT  E.  WELSH 


Published  Weekly  by  CHALMERS  PUBLISHING  COMPANY,  516  Fifth  Avenue,  New  York,  N.  Y. 
Telephone:  Murray  Hill  1610-1-2-3.  Member  Audit  Bureau  of  Circulations.  John  F.  Chalmers,  president; 
James  P.  Chalmers,  Sr.,  vice-president;  Alfred  J.  Chalmers,  vice-president;  Eliza  J.  Chalmers,  secretary 
and  treasurer,  and  Ervin  L.  Hall,  business  manager. 

Branch  Offices:  Joseph  Esler,  5434  Glenwood  Avenue,  Chicago;  W.  E.  Keefe,  1312  Stanley  Avenue, 
Hollywood,  Cal. 

Managing  Editor — John  A.  Archer.   Advertising  Manager — Ben  H.  Grimm.    Circulation  Manager — 

Dennis  J.  Shea. 

Subscription  price:  United  States  and  its  possessions,  Mexico  and  Cuba,  $3.00  a  year;  Canada,  $3.50; 
foreign  countries  (postpaid),  $10.00  a  year.  Copyright,  1925,  Chalmers  Publishing  Co.  Copyright 
throughout  Great  Britain  and  Colonies,  under  the  provisions  of  the  Copyright  Act  of  1911.    (All  rights 

reserved.) 

Other  publications:  Cine  Mundial  (Spanish).    Technical  books. 


VOLUME  75 


NUMBER  8 


To  Keep  You  Posted 


Editorial    795 

Scenic  Brought  Him  New  Patrons   797 

Shorts  Often  Saved  O'Kelly   797 

Survey  Shows  People  Demand  Clean  Pictures   798 

Bender  Boosts  Short  Reelers   798 

Famous*  Managers'  School  Opens  with  45  in  Class   799 

Education  Making  Exhibitor  an  Ace  at  Booking  and  Bookkeeping   800 

Made  Fortune  in  St.  Louis;  Now  Plans  Return  to  Greece   800 

Greater  Movie  Season  Real  Stimulant,  Showmen  Wire  Hays   801 

Movie  Season  Starts  Musician-Showman  War  in  Kansas  City   801 

West  Side  Building  Race  Interesting  All  Chicago   802 

Koplar  May  Sell  to  Skouras  Now  Lichtman's  Suits  Ended   803 

Myer  Lesser  Explains  "Bonded  Advertising*'   805 

Exhibitors'  News  and  Views   806 

Projection    854 

To  Sell  Your  Seats 

Selling  the  Picture  to  the  Public  (Department)   816 

Discouraged  Tent  Show  with  Special  Cash  Discount  Tickets   816 

Production  Hints  from  Edward  L.  Hyman   817 

Ties  "Iron  Horse"  to  Canadian  Railroad   817 

Newark  Reports  on  First  Wow  Contest   818 

Icicle  Lobby  Is  a  Seller  for  McLean   818 

Church  Used  Cut  on  "Ten  Commandments"   820 

Sold  His  Patrons  Oil  Stock  Shares   820 

Effective  Frames  for  Sea  Picture   821 

Kessler  Reports  on  His  Week  Runs   821 

The  First  Run   824 


To  Aid  Your  Bookings 


Straight  from  the  Shoulder  Reports   811 

Pep  of  the  Program   829 


Reviews 
Current  and  Advance  Releases. 


830 
849 


X 


August  22,  1925 


MOVING    PICTURE  WORLD 


797 


Scenic  Brought  Him 
jNew  Patrons 

By  C.  M.  PATTERSON 

GEORGE  C.  GREENLUND,  manager  of  the  Rialto, 
Tacoma,  Wash.,  believes  in  the  value  of  his  short 
material  as  a  valuable  part  of  a  well  rounded  pro- 
gram and  he  will  not  buy  a  comedy  without  a  screening. 

"I  spot  buy  all  my  comedies,"  says  Mr.  Greenlund,  "and 
they  must  contain  between  fifteen  and  twenty  laughs  be- 
fore they  will  pass  my  standard.  People  come  to  a  pic- 
ture show  to  be  entertained.  They  learn  to  look  for  their 
comedy  favorites  just  as  readily  as  their  featured  stars  in 
the  feature  pictures.  While  I  only  give  a  line  of  a  little 
box  to  my  newspaper  advertising,  and  perhaps  but  a 
framed  one-sheet  in  my  lobby,  unless  the  subject  con- 
tains some  special  appeal  I  want  to  put  over,  the  name 
means  much  to  the  patron  and  the  presentation  I  give 
the  comedy  impresses  it  on  their  minds  and  sends  them 
lout  happy." 

In  regard  to  special  exploitation  of  short  subjects,  Mr. 
Greenlund  takes  advantage  of  any  local  happening  or 
gathering  of  people.  For  instance,  there  has  recently  been 
la  convention  of  Norwegians  in  Tacoma.  He  secured  a 
beautiful  scenic  of  Norway,  advertised  it  in  the  Norwe- 
gian papers,  gave  good  lobby  space  to  it,  additional  men- 
tion in  the  daily  papers,  counting  on  the  strong  love  of 
the  Mother  Country,  which  actually  brought  in  many  pa- 
trons whose  faces  were  new  at  the  box  office.  He  pre- 
sented the  scenic  with  a  snow  machine  and  a  special  musi- 
cal setting  that  transformed  it  from  an  ordinary  scenic  to 
a  highlight  on  the  week's  bill. 

While  practically  always  adapting  a  scenic  to  fit  and 
harmonize  with  a  feature,  Mr.  Greenlund  selects  his 
comedies  to  have  an  exactly  opposite  appeal  so  far  as  pos- 
sible. Short  subjects  are  given  an  organ  presentation. 
News  reels  are  a  vital  part  of  the  program,  and  much  can 
be  done  with  these  by  cutting,  rearranging  and  adding 
items  of  local  interest,  which  when  advertised  by  a  card 
in  the  lobby  always  are  good  for  extra  admission. 


Flattery  Seeks 
Valuable  Serum 

M DOUGLAS  FLATTERY,  managing  director  of 
Marcus  Loew's  State  and  Orpheum  Theatres  in 
*  Boston,  patron  of  art,  lawyer  and  financier,  is 
financing  in  Europe  the  making  of  new  experiments  on 
his  own  ideas  in  an  attempt  to  find  a  cure  for  the  hoof  and 
mouth  disease,  which  recently  killed  American  cattle 
worth  $5,000,000.  Mr.  Flattery  has  just  returned  from  a 
European  tour  with  Mrs.  Flatterv 

Among  Mr.  Flattery's  many  projects  was  that  of  five 
years  ago  when  he  established  a  research  medical  founda- 
tion at  the  University  of  Lyons,  France.  There  the  special 
vaccine  now  is  being  tested  and  within  a  few  months  the 
results  of  the  experiments  will  show  whether  it  is  of  any 
value. 

Officials  of  the  United  States  Department  of  Agriculture 
have  been  notified  of  Mr.  Flattery's  ideas  that  a  simple 
and  cheap  mercury  compound  might  cure  the  fatal  cattle 
disease,  and  through  much  correspondence  have  repre- 
sented themselves  as  being  convinced  that  the  best  method 
at  present  in  the  United  States  is  to  kill  immediately  any 
animal  found  stricken  with  the  hoof  and  mouth  disease. 


Shorts  Often 
Saved  O'Kelly 

FIELDING  K.  O'KELLY,  the  live-wire  manager  of 
the  beautiful  Metropolitan  Theatre  at  Morgan- 
town,  W.  Va.,  who  has  always  considered  the  short 
subject  films  as  an  important  unit  in  the  programs  he  pre- 
sents to  his  audiences,  is  authority  for  the  statement  that 
in  many  instances  the  shorter  length  subjects  have  gotten 
extra  business  for  him  when  the  feature  films  failed  to 
do  so. 

Mr.  O'Kelly  says :  "I  have  noticed  that  patrons  in  look- 
ing over  my  lobby  displays  are  sometimes  disinterested 
and  that  when,  walking  away,  they  happen  to  glance 
at  a  photograph  or  an  announcement  concerning  any  of 
our  current  short  subjects,  be  it  the  news,  comedy,  car- 
toon, novelty,  et  al.,  their  decision  is  reversed.  We  get 
many  an  admission  this  way  that  we  would  not  otherwise 
get.  I  do  not  say  this  to  discredit  feature  pictures,  but  it 
only  proves  that  in  some  instances  a  small  part  of  our 
program  appeals  to  somebody  who  is  not  interested  in  the 
feature.  But  those  extra  admissions  would  not  have  come 
to  our  box-office  if  we  had  not  advertised  our  short  sub- 
jects." 

Mr.  O'Kelly  expressed  the  opinion  that  Moving  Picture 
World  is  deserving  of  much  credit  for  emphasizing  the 
value  of  short  subjects.  It  has  been  his  contention  for 
some  years  past  that  eventually  exhibitors  would  wake  up 
to  the  fact  that  the  "shorts"  are  just  as  essential  to  the 
success  of  a  program  as  the  feature  or  added  stage  at- 
traction. 

"Some  exhibitors  have  realized  this  angle  and  others 
have  not,"  he  said.  "Personally  I  devote  just  as  much  time, 
or  even  more,  to  building  up  my  programs  with  short 
subjects  as  I  do  in  selecting  future  bookings." 

Mr.  O'Kelly  feels  that  an  injustice  is  done  the  public 
when  it  is  not  fully  informed  as  to  the  nature  of  the  en- 
tire entertainment  that  is  being  presented  at  the  theatre, 
saying : 

"An  injustice,  not  only  to  short  subjects  but  to  the  pub- 
lic, is  done  when  the  ordinary  6  or  8  point  type  line  is  in- 
serted at  the  bottom  of  the  customary  newspaper  adver- 
tisement. A  portion  of  our  lobby  displays  are  always  de- 
voted to  these  divertissements,  and  exhibitors  may  be 
assured  that  we  reap  the  benefits  of  our  endeavors,  as 
I  have  previously  explained.  To  my  mind,  the  short  sub- 
ject is  a  most  important  cog  in  public  amusement  wants. 
For  instance,  when  patrons  leave  the  theatre,  they  run 
into  an  announcement  in  the  foyer  advertising  'Our  Gang' 
or  whatever  comedy  we  might  have  scheduled  for  show- 
ing in  the  near  future.  It  is  surprising  the  amount  of  in- 
terest these  announcements  create.  My  belief  is  that  if  ex- 
hibitors ignore  the  calibre  of  short  subjects,  why  take  the 
trouble  to  run  them  at  all?" 

Mr.  O'Kelly  has  not  only  put  forth  some  sound  argu- 
ments in  favor  of  advertising  the  short  subjects  in  a  big 
way,  but  he  also  has  proved  where  the  "shorts"  have 
brought  him  business  when  the  feature  film  failed,  and 
he  promises  World  readers  that  he  will  send  along  some 
good  short  subject  exploitation  stunts  for  these  columns 
within  the  near  future. 


They  suggested  that  experiments,  which  involved  use  of 
the  disease  germ,  might  better  be  carried  out  in  France  or 
Germany  where  the  disease  has  taken  a  firm  hold. 

Mr.  Flattery's  interests  are  varied.  Besides  being  gen- 
eral representative  in  Boston  for  Marcus  Loew  (he  is 
financially  interested  in  the  Loew  theatres  in  Boston)  he 
is  interested  in  other  thatrical  and  commercial  enterprises. 
He  is  an  attorney,  writer,  chairman  of  the  committee  of 
medical  research,  a  member  of  the  Harvard  Cancer  Com- 
mission and  a  member  of  many  organizations. 


798 


MOVING    PICTURE  WORLD 


August  22,  1925 


Survey  Shows 
People  Demand 
Clean  Pictures 

By  FRANK  WHITBECK 

LOEWS  WARFIELD  THEATRE  in  San  Francisco, 
operated  by  the  West  Coast  Theatres,  Inc.,  has  just  com- 
pleted a  survey  of  likes  and  dislikes  among  the  motion 
picture  theatregoer  of  that  city. 

Every  differing  neighborhood,  every  class  of  inhabitant,  every 
varying  portion  of  the  business  and  financial  districts  of  the 
western  city  was  included  in  the  survey  which  was  made  by 
Therese  Fitzgerald,  newspaper  woman,  press  agent  and  fiction 
writer — a  woman  with  an  understanding  of  and  an  appreciation 
for  this  work. 

The  outstanding  feature  of  the  entire  survey,  a  canvass  which 
covered  more  than  a  thousand  varying  peoples,  was :  "Let  the 
pictures  be  clean;  sacrifice,  if  need  be,  some  of  the  thrill  so 
that  we  may  take  our  youngsters  to  the  theatre." 

Something  for  both  the  producer  and  the  exhibitor  to  ponder 
over,  the  latter  really  more  than  the  former  for  it  is  the  ex- 
hibitor, after  all,  who  can  govern  the  output  of  the  producer. 

Perhaps  one  of  the  most  interesting  facts  revealed  by  the 
survey  was  that  20  per  cent,  of  those  who  attend  Loew's 
Warfield  Theatre  are  attracted  by  the  policy  of  the  theatre  for 
they  answered :  "It's  a  habit  and  because  the  Warfield  is  the 
best  show  in  town." 

Some  months  ago  Loew's  Warfield  took  for  an  advertising 
slogan,  "San  Francisco's  Greatest  Entertainment,"  and  every 
piece  of  copy  turned  out  of  the  publicity  department  since  has 
borne  this  line.  Is  this,  then,  a  result  of  consistent  hammering 
on  one  catch  line? 

Loew's  Warfield  in  its  advertising  campaign  uses  60  per  cent, 
newspaper  display  space,  30  per  cent,  billboards,  with  the 
remaining  10  per  cent,  of  the  advertising  appropriation  cover- 
ing a  tie-up  with  radio  K-P-O,  the  dash-boards  of  the  Market 
street  car  line  and  exploitation  stunts.  Yet  the  answer  of  those 
interviewed  gave  practically  an  equal  division  among  all  the 
various  mediums.  Friendly  advice  and  conversation  that  show- 
men term  "mouth-to-mouth"  advertising,  ranked  high  in  sway- 
ing a  doubtful  theatregoer. 

"What  sort  of  pictures  do  you  like  best,"  brought  almost  a 
constant  repetition  of  "Any  kind,  just  so  they  are  clean."  If 
any  advantage  was  to  be  placed  over  another,  "Romantic 
Drama"  had  the  edge,  with  the  added  advice  of  "but  no  cos- 
tumes." The  leading  star  vote  had  Colleen  Moore  leading  the 
field,  with  Norma  Shearer  second  and  Norma  Talmadge  a  close 
third.  Among  the  men — and  this  was  unusual  because  Loew's 
Warfield  had  been  the  topic  of  conversation  between  the  inves- 
tigator and  those  interviewed — Tom  Mix  was  the  favorite,  and 
the  Mix  pictures  are  never  shown  at  the  Warfield.  Milton  Sills 
was  next  with  hardly  any  choice  for  a  male  star.  Harry 
Langdon  led  in  the  comedy  leads. 

Less  than  a  one-half  per  cent,  of  those  interviewed  could 
give  an  intelligent  answer  to  the  question,  "Do  you  understand 
the  picture  situation?'  The  investigator  augmented  this  with, 
"Do  you  know  how  the  theatres  secure  the  pictures,  where  they 
are  made  and  what  stars  work  for  certain  producing  companies 
and  what  theatres  release  the  pictures  of  these  stars  and  pro- 
ducers ?" 

This  fact  brings  home  the  thought  that  more  serious  infor- 
mative publicity  should  be  given  by  the  theatre  press  men  as 
to  the  releasing  companies,  the  producers  and  under  what  ban- 
ner a  star  is  playing.  The  investigator  reported  that  the 
average  person  was  interested  in  this  phase  of  the  motion 
picture  situation  but  had  never  read  anything  concerning  it. 

Eight  and  a  fraction  per  cent,  were  attracted  to  Loew's  War- 
field  by  the  music  and  stage  entertainment.  This  is  considered 
a  fair  average  for  this  house,  which  makes  a  feature  of  its 


Bender  Boosts 
Short  Reelers 

ROBERT  BENDER,  manager  of  the  Columbia  Theatre, 
one  of  Seattle's  leading  downtown  houses,  with  a 
choice  location  on  Second  avenue  a  few  doors  below 
Pike  street,  is  a  firm  believer  in  properly  advertising  short 
subjects.  This  effort,  he  believes,  is  rewarded  by  addeJ 
patronage  at  the  box  office. 

Mr.  Bender's  policy  does  not  apportion  any  stipulated 
amount  for  the  advertising  of  these  shorts,  and  as  a  whole 
would  average  less  than  25  per  cent,  of  the  total  adver- 
tising appropriation.  However,  when  presenting  a  special 
short  reel,  either  novelty,  scenic  or  scientific,  he  frequent- 
ly gives  the  subject  matter  fully  25  per  cent,  of  the  news- 
paper space. 

For  instance,  the  novelty  reel,  "Isle  of  Vanishing  Men," 
was  given  a  quarter  of  the  advertisement  in  the  papers 
and  a  lobby  trim,  and  a  tieup  was  arranged  with  a  lecturer 
who  was  in  the  city  giving  addresses  on  the  South  Sea 
Islands,  whereby  he  called  attention  to  the  reel  in  his 
lectures  over  the  radio. 

With  another  novelty  short  "The  New  Jerusalem,"  Mr. 
Bender  circularized  Jewish  residents  of  the  city,  carried 
large  ads  in  the  Jewish  newspapers  and  held  a  special 
showing  for  rabbis,  prominent  Jewish  people,  etc.  A  large 
proportion  of  the  week's  excellent  business  was  a  direct 
result  of  this  publicity.  When  playing  Educational's 
"Secrets  of  Life"  Mr.  Bender  carries  special  advertising 
in  the  University  district  newspaper,  ties  up  with  the 
zoology  classes  and  in  addition  carries  good  space,  usual- 
ly boxed,  in  his  regular  advertisements. 

All  short  subjects  played  at  the  Columbia  are  exploited 
in  a  lobby  frame  and  frequently  in  an  easel,  in  addition. 
Marquee  lettering  shows  the  title  of  the  comedy.  News- 
reels  are  cut  and  adapted  to  the  occasion  and  are  given 
orchestra  accompaniment.  Following  this  plan,  the  reel 
is  arranged  to  open  with  a  snappy  scene  that  calls  for 
a  brisk  march.  Often  a  bit  of  a  scenic,  or  local  shot  is 
included.  It  ends  usually  with  the  same  vigor  as  the  open- 
ing scenes.  In  this  manner,  there  is  nothing  to  drag  and 
the  audience  is  lifted  up  and  ready  for  the  balance  of  the 
program. 

Special  calls  and  notes  of  congratulation  are  frequent- 
ly sounded  by  patrons  to  the  management  of  this  theatre, 
which  may  be  said  to  enjoy  an  excellent  family  patronage 
in  spite  of  being  a  centrally  located  downtown  house. 
Among  these  are  a  number  commenting  exclusively  on 
the  short  subjects,  special  reels  and  the  like. 

Some  weeks  ago  Mr.  Bender  carried  a  number  of  special 
three-unit  shows,  wherein  feature,  music  and  short  sub- 
jects were  given  equal  exploitation  both  in  newspaper  ad- 
vertising and  lobby  exploitation.  These  were  held  on 
alternating  weeks  and  proved  very  satisfactory.  This  live- 
wire  manager  never  overlooks  a  bet.  He  carefully  analyzes 
his  program  and  has  proved  to  his  satisfaction  that  time 
and  money  spent  on  bringing  out  the  strength  of  his  short 
subject  matter  registers  added  admissions  at  the  box  office. 


Fanchon  and  Marco  stage  presentations  and  the  Lipschultz  and 
the  Music  Master  orchestral  offerings. 

The  entire  survey  cost  the  theatre  less  than  $60  and  this  in- 
cluded both  the  time  of  the  investigator  and  the  printing  of 
the  questionnaire.  A  trifling  sum,  in  the  opinion  of  General 
Manager  A.  M.  Bowles  of  the  West  Coast  Theatres,  Inc.,  and 
Frank  Whitbeck,  in  charge  of  publicity  and  exploitation,  for  a 
new  and  interesting  insight  to  just  what  the  present  and 
prospective  patrons  of  Loew's  Warfield  Theatre  wanted  in  their 
entertainment,  in  the  appeal  that  was  to  be  made  to  them  to 
gain  their  patronage  and  the  manner  in  which  they  were  to  be 
treated  after  they  had  spent  their  money  at  the  box  office. 


August  22,  1925 


MOVING   PICTURE  WORLD 


799 


Famous*  School  for 
Managers  to  Open 
with  45  in  Class 

The  first  session  of  the  Paramount  Theatre 
Managers  Training  School,  Inc.,  will  open  Au- 
gust 17.  Sessions  of  the  school  will  be  held  on 
the  fifth  floor  of  the  New  York  Theatre  Build- 
ing, 1520  Broadway,  where  the  lecture  room 
has  been  equipped  as  a  miniature  theatre  with 
stage,  complete  lighting  equipment  and  pro- 
jection booth.  Adjoining  this  miniature  the- 
atre is  a  reception  room,  library  and  offices. 

Students  who  have  been  accepted  for  the 
opening  session  will  report  to  New  York  Au- 
gust 14.  This  will  give  three  days  to  clear  up 
preliminary  details  of  registration.  The  stud- 
ents come  from  all  over  the  country.  Despite 
the  very  short  time  since  the  project  of  open- 
ing this  novel  school  was  broadcast,  about  five 
hundred  applications  have  been  received  by  the 
school  authorities.  These  came  from  every  state 
,  in  the  Union.  University  graduates  and  uni- 
versity officials  were  particularly  interested  in 
the  new  school. 

Forty-five  applicants  were  finally  determined 
upon  to  make  up  the  first  class.  These  were 
chosen  after  personal  interviews  during  which 
the  purposes  of  the  school  were  completely  ex- 
plained and  the  qualifications  and  testimonials 
of  each  applicant  thoroughly  examined.  The 
successful  applicants  realized  that  they  were 
expected  to  pay  a  tuition  fee  of  Three  Hun- 
dred Dollars  ($300)  for  the  six  months'  course 
and  that  during  the  six  months'  training  they 
would  receive  no  remuneration  and  would  be 
expected  to  pay  their  own  living  expenses  while 
residing  in  New  York.  The  average  age  for 
the  applicant  selected  for  the  first  session  is 
twenty-seven.  Among  these  accepted  students 
are  represented  two  West  Point  graduates, 
twelve  theatre  managers,  four  hotel  managers, 
one  lawyer,  one  civil  engineer,  one  mining  en- 
gineer, two  newspaper  editors,  two  sales  man- 
agers, two  projectionists,  two  statisticians,  one 
member  of  the  consular  service  and  graduates 
from  universities  with  varying  periods  of  busi- 
ness experience.  Besides  the  men  who  have 
had  experience  in  theatre  management,  most  of 
the  accepted  applicants  have  had  experience 
in  affilliated  work  such  as  advertising,  publi- 
city, decorating  and  salesmanship. 


AVERTS  DORCHESTER  PANIC 

Telling  the  audience  that  there  was  a 
slight  fire  in  the  upper  part  of  the  building, 
Prank  Vennett,  manager  of  Gordon's  Cadman 
Square  Theatre  in  Dorchester,  Mass.,  suc- 
ceeded in  having  more  than  1,000  adults  and 
children  leave  their  seats  in  an  orderly  man- 
ner during  the  matinee  on  Thursday,  Au- 
gust 6. 


State  Rights  Sales 


Henry  Ginsberg  of  the  Henry  Ginsberg 
Distributing  Corporation  has  completed  the 
sale  of  his  product.  The  Exhibitors  Film  Ex- 
change, Inc.,  of  Washington,  D.  C,  has  the 
territorial  rights  for  the  entire  output  of 
Banner  and  Royal  for  the  District  of  Co- 
lumbia, Maryland  and  Virginia.  Contracts  for 
Michigan  were  signed  by  W.  B.  Hurlbut  and 
J.  I..  Saxe  of  Detroit.  In  the  West,  George 
I/.  Mayne,  representing  Preferred  Pictures 
and  Independent  Super  Attractions  of  Salt 
Lake  City,  has  the  territorial  rights  for 
Utah,  all  counties  in  Idaho  south  of  Idaho 
county,  and  the  part  of  Wyoming  west  of 
and  up  Rock  Springs.  This  completes  the  bal- 
anco  of  the  open  territory. 


Coming  and  Going 


Jimmy  Finlayson  has  secured  a  leave  of 
absence  from  the  Pathe  studio  and  sailed 
from  New  York,  August  1,  on  the  Baltic  for 
a  short  vacation  in  Europe.  Finlayson  plans 
to  visit  his  home  in  Scotland  and  also  spend 
some  time  in  England  and  France. 


Lloyd  Hughes  returned  to  New  York  last 
week. 


Blanche  Sweet  arrived  in  New  York  from 
Hollywood  last  week. 


Thomas  Spry,  manager  of  First  National's 
Boston  branch,  and  A.  J.  Herman,  manager 
of  the  Albany  branch,  were  visitors  at  the 
home  office  last  week. 

Monta  Bell  has  left  Hollywood  for  New 
York,  where  lie  will  complete  arrangements 
for  tilming  "King  on  Main  Street." 


Christian  Hemmlck  has  arrived  on  the 
Berengaria. 


H.  C.  Mdntyre,  veteran  exhibitor  of  Aus- 
tralia, and  his  wife  were  in  Chicago  last 
month  calling  on  some  friends  in  the  trade. 
They  were  on  their  way  east  to  look  at  the 
New  York  houses. 


Sessue  Hayakawa  arrived  in  New  York  a 
few  days  ago  on  the  Leviathan. 


W.  A.  Steflfes  arrived  in  New  York  from 
Minneapolis  last  week. 

E.  A.  Eschmann  is  back  in  New  York  from 
the  Coast. 


Emil  Shatter  of  Famous  is  due  back  in 
Manhattan  from  Europe  this  week. 


Will  Hays  is  back  in  New  York  after  an 
extended  visit  on  the  Coast. 


Attorney  Charles  Pettijohn  is  back  in  the 
New  York  headquarters  of  the  M.  P.  P.  D.  A. 
after  an  absence  of  several  days. 


Joe  Brandt  of  Columbia  Pictures  is  vaca- 
tioning in  New  England  and  Canada. 


Louis  Weiss  of  Artclass  left  this  week  for 
a  business  trip  through  the  Middle  West. 

Albany  Strand  Interests 
Acquire  Regent  Theatres 

The  Strand  interests  in  Albany  took  over  the 
Albany  and  the  Regent  Theatres  in  that  city  on 
Saturday,  August  8,  according  to  an  announce- 
ment made  by  Uly  S.  Hill,  managing  director 
of  the  several  theatres  being  operated  by  the 
company  in  Troy  and  Albany.  The  deal  is  of 
much  importance,  giving  the  Strand  company 
two  additional  houses  in  the  Capital  City,  with 
another  house  shortly  to  be  constructed.  The 
Albany  and  Regent  Theatres  have  been  oper- 
ated for  several  years  by  the  Sucknos,  Samuel 
Suckno,  a  pioneer  in  the  business,  having  run 
the  houses  up  until  the  time  of  his  death  a  year 
or  so  ago,  after  which  the  two  theatres  were 
conducted  by  his  son  and  daughter,  Walter 
and  Noma  Suckno.  The  Strand  interests  will 
take  over  the  houses  on  August  31. 

The  Albany  Theatre  will  be  continued  as  a 
first  run  house,  while  the  Regent  will  not  be 
changed  in  its  policy  of  second  runs. 


MILLION  FOR  CLEVELAND  RENTAL 

The  Star  Theatre,  Cleveland,  in  the  heart 
of  the  downtown  business  district,  for  many 
years  famed  as  a  burlesque  house,  is  being 
entirely  remodeled,  and  has  been  leased  to 
Loew's  Ohio  Theatres,  Inc.,  for  a  period  of 
ten  years,  at  a  reported  maximum  rental  of 
around  $1,000,000.  The  house,  when  It  re- 
opens, will  be  known  as  the  Cameo  Theatre. 


Two  Big  Foreign  Men 
Qet  High  Posts 
in  New  York 

Joseph  MacHenry  and  Max  Gooseman,  two 
of  the  American  film  industry's  most  widely 
known  foreign  representatives,  have  just  made 
important  new  connections. 

MacHenry,  who  has  represented  big  film 
companies  in  nearly  every  country  in  the  world 
and  who  returned  a  short  time  ago  to  the  Unit- 
ed States  from  India  where  he  proved  a  big 
factor  in  marketing  Fox  product,  is  now 
aligned  with  Producers  Distributing  Corpora- 
tion. There  he  bears  the  title  of  district  rep- 
resentative, being  responsible  for  that  unit's 
exchanges  in  New  York,  Albany,  Buffalo  and 
Philadelphia.  MacHenry  is  particularly  well 
known  in  all  of  these  territories,  having  thor- 
oughly combed  them  dozens  of  times  for  o'.'ier 
companies. 

Max  Gooseman  is  one  of  the  true  pioneers 
of  the  industry.  As  special  representative  he 
has  in  his  new  capacity  an  executiveship  with 
J.  Charles  Davis,  with  whom  in  previous  years 
he  was  associated  as  a  producer.  Gooseman 
is  one  of  the  industry's  most  widely  traveled 
men.  During  his  nine  years  in  the  game  he 
has  built  up  an  enviable  reputation  for  his 
knowledge  of  detail  and  conditions  in  the  in- 
dustry the  world  over.  Gooseman,  in  order  to 
accept  his  present  important  position  with 
Davis,  is  said  to  have  relinquished  a  big 
executive  affiliation  in  the  Fox  home  office. 


ROWLAND  &  CLARK  PICK  "BEAUTY" 

The  contest  which  has  been  held  in  Pitts- 
burgh for  the  past  several  weeks,  by  the 
Rowland  and  Clark  Theatres,  to  select  the 
city's  most  beautiful  girl,  so  that  she  might 
be  named  "Miss  Pittsburgh,"  and  be  sent  to 
Atlantic  City's  annual  beauty  pageant  in  Sep- 
tember, to  compete  against  representative 
beauties  of  other  cities,  for  the  title  of  "Miss 
America,"  came  to  a  successful  climax  at 
Kennywood  Park  on  July  30th,  when  Miss 
Mildred  Walker,  a  seventeen-year-old,  won. 

N.  Y*  Money  Backs 
Cal  Park  Plan 

Four  million  dollars  of  New  York 
capital  has  been  pledged  for  the  build- 
ing in  the  California  cities  of  Los  An- 
geles and  San  Francisco  of  amusement 
parks  modeled  after  Palisades  Park, 
popular  New  York  and  New  Jersey  re- 
sort. 

This  announcement  has  just  been 
made  as  the  result  of  a  conference 
held  in  Dodge  City,  Kansas,  between 
the  Schenck  Brothers,  owners  of  Palis- 
ades Park.  Joseph  Schenck,  Holly- 
wood film  producer,  and  Nicholas  M. 
Schenck,  New  York  theatre  magnate 
are  the  brothers,  and  they  will  have  a 
large  share  in  the  syndicate. 

Reports  credit  Joseph  M.  Schenck 
with  stating  the  entire  $4,000,000  has 
been  pledged,  and  the  corporation  will 
be  a  closed  one.  He  is  quoted  as  hav- 
ing said  the  complete  details  will  be 
announced  after  the  close  of  Palisades 
Park  in  September.  Following  the  clos- 
ing, Nicholas  M.  Schenck  will  visit  the 
Coast  to  select  sites  and  prepare  for 
building  activities. 


800 


MOVING    PICTURE  WORLD 


August  22,  1925 


Education  Making  Exhibitor  an 
Ace  at  Booking  and  Bookkeeping 


By  Tom  Waller 

OVER-PRODUCTION,  theatre-corral- 
ling and  playdate  bewilderment  talk  fail 
to  dampen  the  ardor  of  Colvin  Brown's 
emphatic  declaration  to  Moving  Picture  World 
which  has  to  do  with  the  rosiness  of  the  en- 
suing season  for  the  industry.  A  full  bloomed 
American  Beauty — not  a  delicate  tea  rose — 
will  be  the  floral  symbol  for  the  average  pro- 
ducer, distributor  and  exhibitor.  By  "aver- 
age" F.  B.  O.'s  vice-president  in  charge  of  dis- 
tribution describes  producers  whose  quotas  are 
within  reasonable  and  salable  bounds;  exhi- 
bitors who  can  gauge  their  over-head  by  books 
well  balanced  through  astute  audience  study. 

Brown,  before  he  became  an  executive  part 
of  the  industry,  devoted  twelve  years  to  news- 
paper reporting,  newspaper  editing  and  news- 
paper managing.  Thus  he  weighs  eveiy  ques- 
tion with  the  exactitude  of  an  attorney.  His 
replies  are  naturally  devoid  of  the  sensational. 
They  are  framed  with  anything  but  the  news- 
paper headline  in  view,  if  the  facts,  in  Brown's 
opinion,  do  not  honestly  merit  a  headline. 

Outstanding  of  the  reason  of  his  optim- 
ism arc  two  points  derived  from  the  activities 
of  his  own  corporation.  They  are  the  fact 
that  Film  Booking  Offices  has  broken  eight  of 
its  sales  records  during  the  past  ten  weeks  and 
that  this  summer  has  recorded  in  F.  B.  O. 
books  less  than  10  per  cent,  of  the  normal 
cancellations  of  bookings. 

Although  he  acknowledges  that  his  prediction 
for  rosiness  is  based  principally  upon  the  local 
angle,  yet  he  maintains  that  the  momentum  of 
any  reputable  producer  or  distributor  may  be 
judiciously  termed  a  barometer  by  which  film- 
dom  may  determine  with  all  competency  its 
financial  weather. 

During  the  four  years  he  was  in  the  old 
Mutual  Film  Corporation's  publicity  offices  in 
Chicago;  later,  when  he  went  into  the  foreign 
field  for  that  organization ;  again  when  he 
became  vice-president  and  eastern  representa- 
tive for  the  late  Thomas  Ince ;  now  in  his  high 
executive  capacity  with  Film  Booking  Offices — 
Brown  has  always  made  and  is  always  making 
a  careful  study  of  the  men  that  use  the  prod- 
uct. 

As  contrasted  with  the  past  few  years,  a  de- 
mand is  manifesting  itself  in  many  of  the 
small  towns,  and  even  in  some  of  the  cities, 
for  dramas  of  the  more  intense  category, 
Brown  asserts.  It  is  his  belief,  based  upon  con- 
tact with  such  showmen  and  listening  to  their 
recounting  of  audience  reaction,  that  in  such 
territories  the  society  melodrama  does  not 
wholly  appease  the  fan  appetite  the  same  as  the 
thrilling  action  melodrama. 

Another  observation  by  Brown,  which  may 
be  considered  of  vast  importance,  is  that  the 
average  small  town  showman  is  becoming  in- 
dependent of  first  runs.  By  that  Brown  ex- 
plains such  exhibitor  is  not  reaching  the  stage 
where  he  is  ignoring  a  picture  just  because  it 
is  a  first  run,  but  that  he  is  benefiting  by  his 
study  of  the  box-office  and  booking  the  types 
of  pictures  which  his  fans  like,  whether  they 
be  of  the  first  water  or  whether  they  have  been 
quite  suddenly  dusted  from  long  repose  on  the 
shelves  of  some  producer. 

A  successful  exhibitor  today  has  to  be  a  stud- 
ent— he  cannot  blindly  book  anything  that 
comes  along.  This  may  be  responsible  for  the 
change  in  attitude  toward  booking,  Brown  says. 
His  studies  include  a  thorough  analysis  of  the 


box-office  receipts  at  the  end  of  each  day. 
These  he  very  carefully  records  on  his  books. 
Not  only  that,  but  by  keeping  in  touch  with 
his  neighbors  through  the  service  departments 
of  the  trade  press,  he  should  be  fairly  able  to 
tell  by  the  end  of  even  a  month  the  calibre  of 
star  his  crowd  wants  and  the  type  of  story  that 
works  the  applause. 

Thus  the  educating  of  the  exhibitor  is  bring- 
ing bookings  back  to  the  old  plane  of  variety, 
Brown  observes.  It  has  definitely  resulted  in 
quashing  the  solo  sales  argument  that  because 
a  picture  has  been  projected  in  a  Broadway 
house  it  will  "be  eaten  up  in  yours."  The  ex- 
hibitor in  many  cases  is  inclined  to  regard  the 
Broadway  subject  as  a  lesser  point  in  the  Mis- 
sourian  "show-me-ness"  which  audience  study 
has  inculcated  in  him,  Brown  says. 

Accordingly,  F.  B.  O.  has  adapted  its  newest 
program  of  fifty-six  pictures  to  meet  the  lat- 
est attitude.  F.  B.  O.  salesmen  do  not  try  to 
"wish  upon"  the  exhibitor  this  entire  block, 
Brown  says,  adding  :  "They  would  find  it  diffi- 
cult to  do  so  because  the  exhibitor  is  getting  to 
be  an  ace  at  bookkeeping  and  can  tell  pretty 
well  just  how  many  pictures  he  will  really  be 
able  to  screen." 

That  F.  B.  O.'s  variety  program  of  twenty- 
four  features  and  two  series  of  eight  action 
melodramas ;  twenty  westerns,  and  twelve 
specials,  all  variety  dramas,  meets  with  Brown's 
study  of  the  box-office  situation,  is  well  il- 
lustrated by  the  fact  that  the  sales  last  week 
topped  by  over  50  per  cent,  the  sales  of  any 
one  week  in  the  history  of  F.  B.  O.,  Brown 
declares. 

As  to  his  prediction  for  rosiness,  Brown  says: 
"Of  course,  there  are  lots  of  pictures  this  year 
that  are  not  going  to  earn  even  their  negative 
cost.  That,  however,  is  not  the  fault  of  eco- 
nomic conditions.  Individual  delusions  are 
simply  to  blame  for  this.  Business  at  the  box- 
office  this  year  is  far  better  than  it  has  been 
in  years." 


Shuberts  Delay  Big 
Theatre  Plan  in 
St.  Louis 

The  Shuberts  will  lease  the  Rialto  The- 
atre, Grand  boulevard  near  Olive  street,  it 
is  now  reported  in  the  inner  theatrical  circles 
of  St.  Louis.  It  is  said  that  the  big  New 
York  theatrical  interests  have  abandoned,  at 
least  temporarily,  their  plans  to  build  a 
$1,000,000  theatre  at  Thirteenth  and  St. 
Charles  streets. 

As  is  known,  the  present  lease  of  the  Shu- 
bert-JefTerson  Theatre,  Twelfth  and  Locust 
boulevards,  expires  within  a  few  months  and 
the  Union  Electric  Light  and  Power  Com- 
pany, owners  of  tthe  building,  are  not  in- 
clined to  grant  the  theatre  a  very  long  ex- 
tension. The  power  company  wants  the  the- 
atre space  for  offices. 

Some  time  ago  it  was  announced  the  Shu- 
berts would  build  at  Thirteenth  and  St. 
Charles  streets.  However,  it  has  since  been 
learned  that  the  deal  for  the  site  did  not 
go  through. 

With  the  Orpheum  Amusement  Circuit 
using  the  new  St.  Louis  Theatre,  Grand 
boulevard  at  Morgan  street,  which  is  sched- 
uled to  open  in  September,  the  Rialto  would 
face  the  alternative  of  remaining  dark  or 
dropping  into  a  second-run  motion  picture 
class. 


LASKY  HEADS  RELIEF 

Jesse  L.  Lasky,  first  vice-president  of  Famous 
Players- Lasky  Corporation,  in  charge  of  production, 
has  been  elected  president  of  the  Motion  Picture  Re- 
lief Fund  of  America,  an  organization  of  wide  scope, 
designed  to  assist  those  connected  with  the  indus- 
try in  times  of  need,  ill  health  or  distress.  Joseph 
M.  Schenck,  retiring  president,  becomes  first  vice- 
president.  He  was  first  president  of  the  organiza- 
tion, which  had  its  inception  a  year  ago. 

Other  officers  chosen  are  Mary  Pickford,  second 
vice-president;  William  S.  Hart,  third  vice-president; 
Harold  Lloyd,  fourth  vice-president;  Victor  H. 
Clarke,  treasurer;  the  Rev.  Neal  Dodd,  secretary. 
Elected  to  the  executive  committee  are  Frank  E. 
Woods,  Fred  W.  Beet  son,  Donald  Crisp,  Joseph  De 
Grasse,  Mitchell  Lewis,  E.  D.  Moore,  Arthur  P. 
Statter   and   William   P.  Wyatt. 


Made  Fortune  in  St.  Louis; 

Now  Plans  Return  to  Qreece 


HECTOR  M.  E.  PASMEZOGLU,  who 
plans  to  retire  from  the  motion  pic- 
ture business  and  return  to  his  native 
Greece  for  a  rest,  has  concluded  deals  for  two 
of  his  four  remaining  theatres.  Previously  he 
had  arranged  a  lease  on  his  Criterion  Theatre, 
Broadway  near  Olive  street,  to  H.  Fierato  of 
New  Orleans  for  $22,500.  The  houses  affect- 
ed by  the  latest  deals  are  the  Delmar  and  ad- 
joining airdome,  4938  Delmar  boulevard,  and 
the  Congress,  4023  Olive  street.  Pasmezoglu 
has  also  under  consideration  offers  for  his 
Plaza  Theatre  on  Etzel  avenue  and  the  Yale 
on  Minnesota  avenue.  He  plans  to  dispose  of 
all  his  houses  before  returning  to  Greece. 

George  Skouras  has  leased  the  Congress  for 
$12,000  a  year  and  Maurice  Stahl  the  Delmar 
at  $20,000. 

George  Skouras  and  Stahl  are  interested  to- 
gether in  the  Aubert,  Aubert  and  Easton  ave- 
nues, and  the  Chippewa,  Broadway  near  Chip- 
pewa street.  Stahl  is  also  interested  in  the 
Union  and  Mikado  Theatres.  They  also  have 
booking  arangements  with  several  other  houses 
in  St.  Louis. 

Pasmezoglu  came  to  St.  Louis  in  connection 
with  the  Olympic  Games  held  at  the  Louisiana 


Purchase  World's  Exposition  in  1904.  Follow- 
ing the  close  of  the  fair  he  decided  to  remain 
in  St.  Louis  and  for  many  years  acted  as  Greek 
Consul  in  St.  Louis.  His  first  picture  show 
venture  was  the  Mozart  Airdome  on  Delmar 
boulevard  just  east  of  his  Delmar  Theatre. 
Later  he  build  or  bought  his  five  houses.  The 
Mozart  Airdome  was  dismantled  several  years 
ago. 


CHANGES  IN  WINNIPEG 

Important  changes  have  been  made  by  H. 
M.  Thomas  of  Winnipeg,  Western  Division 
manager  of  Famous  Players  Canadian  Cor- 
poration, In  the  way  of  managerial  appoint- 
ments. Pete  Egan,  manager  of  the  Strand 
Theatre,  Calgary,  Alberta,  has  been  taken 
from  that  house  to  fill  the  post  of  manager 
of  the  Capitol  Theatre.  Winnipeg,  the  key 
theatre  of  the  Famous  Players  Western  chain, 
while  Harold  Bishop,  formerly  assistant  man- 
ager of  the  Winnipeg  Capitol,  has  been  ap- 
pointed manager  of  the  Metropolitan  The- 
atre, Winnipeg,  which  has  Just  been  reopened 
after  being  remodeled.  Bishop  has  succeeded 
W.  F.  Davis  at  the  Winnipeg  "Met,"  Davis 
having  been  promoted  to  the  head  office  of 
Famous  Players  to  launch  the  Scrip  Book 
plan  for  57  of  the  corporation's  theatres  In 
the  Dominion. 


August  22,  1925 


MOVING    PICTURE  WORLD 


801 


Qreater  Movie  Season  Proving  Real 
Stimulant,  Big  Sho  wmen  Wire  Hays 

M.  P.  P.  D.  A*  Head  Issues  Personal  Statement 
Telling  of  Invaluable  Influence  Campaign 
Has  Upon  Public  Thought— States  Thanks 


Ten  Times  Bigger 


"Greater  Movie  Season  is  going  over 
ten  times  bigger  than  we  expected." 
This  statement  was  made  by  Jerome 
Beatty,  publicity  head  of  the  drive,  at 
this  weeks  conference  of  the  Hays  or- 
ganization with  the  New  York  trade 
press. 

Beatty  said  that  about  5,000  theatres 
are  now  actively  participating  in  the 
campaign.  He  stated  that  the  Hays  or- 
ganization up  to  date  has  released  9,000 
press  sheets  on  the  movement. 

Referring  to  his  files  the  Hays  offi- 
cial declared  that  he  found  every  state 
in  the  Union  included.  Arizona,  he  said, 
was  probably  the  state  manifesting  the 
least  interest  while  Michigan  and  Texas 
were  behind  the  move  "close  to  100 
per  cent." 


KANSAS  CITY  REFUSES  INCREASE 

Downtown  and  suburban  houses  of  Kan- 
sas City  are  divided  in  the  controversy  be- 
tween exhibitors  and  the  operators,  who 
seek  an  increase  of  approximately  10  per 
cent,  in  the  wage  scale.  Downtown  first  run 
exhibitors  last  week  signed  a  contract  call- 
ing for  7%  per  cent  increase  to  the  oper- 
ators, but  the  suburban  houses  are  "stand- 
ing pat,"  refusing  an  increase  grant. 


Letters  and  telegrams  from  important  the- 
atre executives  throughout  the  country  reveal 
the  extent  to  which  the  box-office  has  gained 
by  Greater  Movie  Season. 

Dr.  Hugo  Riesenfeld,  managing  director  of 
the  Rivoli  and  Rialto  theatres,  New  York : 
"I  am  pleased  to  report  that  the  Greater 
Movie  Season  has  been  a  stimulant  to  busi- 
ness at  the  Rivoli  and  Rialto  theatres.  The 
ultimate  result  of  the  movement  will  un- 
doubtedly be  far-reaching  and  will  encourage 
added  attendance  at  the  theatres  for  many 
vveeks  to  come." 

Major  Edward  Bowes,  managing  director 
of  the  Capitol,  New  York :  "You  may  ask 
what,  if  anything,  the  Greater  Movie  Season  . 
has  done  for  the  Capitol  Theatre.  I  can 
only  say  that  the  Capitol  has  been  packed  to 
capacity  afternoon  and  night  of  every  per- 


Movie  Season  Starts  Musician- 
Showman  War  in  Kansas  City 


A BLOT  has  been  cast  upon  the  co-op- 
eration and  hard  work  in  Kansas  City's 
plans  for  a  mammoth  Greater  Sea- 
son celebration,  which  may  result  in  one  of 
the  greatest  local  inter-industry  wars  in  many 
years,  according  to  the  World's  correspondent 
in  Kansas  City. 

The  fight,  which  appears  inevitable,  was 
brought  about  when  the  Kansas  City  Musi- 
cians' Union  refused  to  allow  musicians  to 
ride  on  a  banner-bedecked  motor  truck, 
which  was  to  have  toured  the  down  town  dis- 
tricts. The  tour  of  the  truck  was  to  have 
followed  an  enthusiastic  luncheon  of  the 
South  Central  Business  Association,  a  civic 
organization,  in  honor  of  Greater  Movie  Sea- 
son. The  musicians  were  from  the  Pantages 
Theatre.  Just  prior  to  the  starting  of  the 
truck  the  musicians  were  notified  they  would 
be  fined  $100  each  if  they  made  the  trip,  due 
to  the  fact  that  their  contract  with  the  Pan- 
ages  Theatre  prohibited  such  engagements. 
Union  officials  were  appealed  to  by  exhibitors 
and  exchange  men  alike,  as  it  was  too  late  to 
alter  plans,  but  the  union  officials  were  firm 
and  the  tour  was  abandoned.  The  musicians 
union,  at  a  meeting  of  its  board  of  directors, 
also  refused  to  donate  the  services  of  a  few 
musicians  as  a  means  of  co-operating  with  the 
Greater  Movie  Season  committees,  accord- 
ing to  a  formal  announcement  made  by  A. 


ENTHUSIASTIC  reports  of  the  nation-wide  celebration  of  Greater  Movie 
Season  continue  to  reach  Motion  Picture  Producers  and  Distributors  of 
America,  Inc.,  of  which  Will  H.  Hays  is  president.  While  it  is  yet  impos- 
sible to  supply  accurate  figures  concerning  the  number  of  towns  embraced  in 
the  drive,  the  total  is  likely  to  exceed  that  contained  in  previous  announcements ; 
for  in  many  centers  exhibitors,  having  realized  the  advantages  of  the  season, 
are  only  now  arranging  the  necessary  organization  to  join  in  the  drive. 

formance,  but  what  is  due  to  Greater  Movie 
Season  and  what  is  due  to  the  entertainment 
provided,  I  am  unable  to  say.  At  least  the 
business  has  been  unprecedentedly  large, 
especially  for  this  time  of  the  year." 

David  Barrist,  editor  of  "The  Exhibitor,"  in 
reviewing  the  Philadelphia  drive,  states : 
"There  has  been  a  noticeable  improvement  in 
business  the  current  week,  which  is  most 
certainly  due  in  a  large  measure  to  the  ac- 
tivities of  the  campaign.  In  Atlantic  City  the 
business  has  been  nothing  short  of  phenom- 
enal and  exhibitors  there  do  not  hesitate  to 
credit  the  Greater  Movie  Season  Campaign 
this  increase." 

Stanley  Chambers  of  the  Miller  Theatre, 
Wichita,  Kans. :  "Greater  Movie  Season 
showed  twenty  per  cent  increase  over  the 
same  period  of  last  year.  The  campaign  is  a 
big  success.  We  certainly  want  another  next 
year." 

Carl  A.  Porter,  Victory  Theatre,  Salt  Lake  . 
City:  "All  theatres  show  a  nice  increase  and 
are  well  satisfied  with  the  campaign.  The 
public  is  very  much  interested  in  the  move- 
ment.   We  want  another  season  next  year." 

Maurice  F.  Barr,  Saenger  Amusement, 
New  Orleans :  "While  we  are  unable  to  as- 
certain by  a  definite  check  of  New  Orleans 
exhibitors  what  Greater  Movie  Season  re- 
sults have  been,  we  believe  the  effort  well 
worthy  of  repetition  each  year.  Organiza- 
tions should  be  kept  intact  to  systematize  de- 
tails and  exploitation  and  secure  still  better 
results." 

Lloyd  Dearth,  Pantages  Theatre,  Memphis  : 
"Greater  Movie  Season  campaign  showed  a 
material  increase  in  all  houses  and  without  a 
doubt  will  put  the  month  of  August  through 
a  winner  in  spite  of  the  fact  that  we  have 
extreme  hot  weather  here  and  an  uphill  pull 
to  get  them  in  during  the  hot  spell.  Let's 
have  a  season  every  year." 

Ralph  Kettering,  general  manager  Chicago 
campaign :  "I  believe  the  theatres  will  in- 
crease better  than  twenty  per  cent  this  week. 
The  campaign  is  a  huge  success  and  ex- 
hibitors are  happy  to  make  it  an  annual 
affair." 

Jay  Means,  vice-president  of  the  M.  P.  T. 
O.  of  Missouri :  "Greater  Movie  Season 
opened  with  a  big  smash  in  Kansas  City. 
Business  good  all  over  the  city.  Many  stunts 
are  planned  to  keep  up  the  publicity.  Every- 
body seems  pleased  with  the  campaign  and  is 
enthusiastic  over  future  prospects." 

(Continued  on  next  page) 


C.  Miller,  treasurer  of  the  union,  to  C.  E. 
Cook,  business  manager  of  the  M.  P.  T.  O. 
Kansas -Missouri. 

"Such  a  narrow  and  radical  attitude  is  in- 
tolerable," said  Mr.  Cook.  "Following  ex- 
pressions on  all  sides  of  me  by  scores  of 
theatre  owners,  there  is  every  probability 
that  this  action  will  lead  ultimately  to  noth- 
ing more  or  less  than  a  majority  of  the  thea- 
tres replacing  their  orchestras  with  non-union 
men.  Greater  Movie  Season  is  just  as  much 
the  interest  of  musicians  as  it  is  others  con- 
nected with  theatres.  Theatre  managers  are 
giving  their  time  gratis,  as  well  as  all  of  us. 
Not  only  that,  but  we  all  have  contributed 
liberaly  in  raising  $5,000  for  the  celebration, 
to  pay  for  pennants  and  decorations. 

"The  M.  P.  T.  O.  Kansas-Missouri  now  is 
sponsoring  a  non-union  operators'  school  and 
action  along  similar  lines  can  be  taken  very 
easily  as  far  as  musicians  are  concerned.  The 
musicians  union  has  bellowed  in  the  past 
about  wage  scales,  yet  they  are  willing  to  do 
nothing  to  better  conditions  in  the  industry. 
The  sentiment  of  exhibitors  has  been  aroused 
and  it  will  not  "blow  over"  with  the  morn- 
ing sun.  W  the  union  wants  strife  and  dis- 
agreement it  will  get  it — just  as  much  as  it 
wants.  We  always  have  been  more  than 
fair  and  we  expect  to  be  treated  the  same 
way." 


802 


MOVING    PICTURE  WORLD 


August  22,  1925 


Movie  Season  Proves  Stimulant 

(Continued  from  preceding  page) 


Details  of  many  excellent  campaigns  con- 
tinue to  be  reported  to  the  Hays  office.  New- 
ark, Atlantic  City,  Camden,  Ocean  City,  As- 
bury  Park  and  Paterson  key  points  in  New 
Jersey— all  put  on  pretentious  drives.  J.  E. 
Firnkoiss,  in  charge  of  the  Rialto  Theatre, 
controlled  the  Newark  campaign,  which  in- 
cluded a  contest  tie-up  with  the  Newark  Star- 
Eagle,  special  radio  broadcasting  and  a  poster 
display  of  seventy-five  twenty-four-sheet 
stands.  Co-operating  with  the  National  Re- 
tail Jewelers  Publicity  Association,  Mr.  Firn- 
koiss secured  window  displays  in  almost 
every  jewelry  store  in  Newark. 

For  a  month  prior  to  the  opening  in  Phila- 
delphia the  Daily  News  devoted  a  full  page 
every  day  to  Greater  Movie  Season ;  one 
hundred  and  twenty-five  24-shect  stands  were 
used,  and  the  territory  was  divided  into  zones 
each  controlled  by  sub-committees  which  se- 
cured an  unprecedented  number  of  window 
displays.  As  a  climax  three  Pitcairn  aero- 
planes flew  across  the  city  and  dropped  25,- 
000  tickets  of  admission  to  the  participating 
theatres. 

Will    Hays'  Viewpoint 

"Since  the  season  opened  I  have  been  in 
Los  Angeles,  Denver  and  Chicago,  where  ex- 
cellent drives  were  conducted.  With  mo- 
tion picture  production  centered  so  largely  in 
Los  Angeles  and  therefore  with  many  players 
available  to  inspire  popular  interest  in  the 
celebrations,  a  successful  start  there  was 
natural  enough.  But  in  Denver  and  Chicago 
some  thousands  of  miles  removed,  with  only 
the  exhibitors'  initiative  to  bring  the  season's 
message  before  the  public,  all  factors  of  dis- 
tribution and  exhibition  worked  side  by  side 
so  harmoniously  that  the  public  response  was 
equally  as  huge.  I  am  pleased  to  learn  that 
Atlantic  City  had  one  hundred  per  cent,  rep- 
resentation in  the  drive,  and  the  box-office 
told  the  result.  Atlanta  and  Dallas  exhibi- 
tors have  telegraphed  the  hope  that  Greater 
Movie  Season  may  be  an  annual  affair.  At- 
lanta reported  gains  of  from  ten  to  forty  per 
cent,  over  the  business  of  the  past  three 
months,  with  the  neighborhood  and  smaller 
houses  showing  the  biggest  increase. 

"The  movement  contemplates  especially  the 
service  to  the  small  exhibitor  working  from 
month  to  month  who  heretofore  could  only 
hope  that  July  and  August  would  be  no 
worse  than  last  year.  We  believed  that  this 
was  a  means  to  make  those  dead  months  bet- 
ter, that  the  summer  depression  could  be 
overcome  by  inducing  exhibitors  who  face  the 
same  problem  to  cooperate.  The  final  an- 
alysis probably  will  show  that  Atlanta's  ex- 
perience has  repeated  in  many  cities. 

"Will  Greater  Movie  Season  be  an  an- 
nual event?  Yes,  if  the  exhibitors  wish  it; 
and  naturally  our  future  plans  in  this  respect 
depend  largely  upon  their  wish.  There  is  ap- 
parently a  nationwide  satisfaction  with  the 
results  this  first  demonstration  has  shown. 
But  we  are  seeking  still  fuller  information. 
In  almost  every  instance  the  chairman  or 
general  manager  of  local  activities  is  the 
head  of  a  large  theatre  or  circuit,  or  the 
principal  executive  of  an  exhibitor  associa- 
tion. During  the  next  few  weeks  we  will  ask 
their  advice  and  suggestions  based  on  their 
knowledge  gained  this  month.  If  the  con- 
sensus favors  another  season  next  year — as 
I  believe  it  will — our  campaign  nationally  will 
further  embody  their  ideas.    The  splendid 


co-operation  of  the  exhibitors  is  thoroughly 
appreciated. 

"Apart  altogether  from  the  increased  busi- 
ness engendered  by  Greater  Movie  Season, 
the  film  industry  has  won  the  active  co-op- 
eration of  every  agency  that  influences  pub- 
lic thought.  United  for  this  demonstration 
of  its  power  and  purpose  to  serve,  it  has 
earned  the  commendation  and  support  of  the 
nation's  leaders,  writers  and  educators.  That 
support,  thus  gained,  will  not  be  withdrawn 
as  long  as  every  factor  in  the  industry  by 
contributing  its  utmost  to  the  public  good 
justifies  the  public  confidence  that  the  season 
has  inspired." 


EMPRESS,  DANBURY,  OPENING 

The  Empress  Theatre  in  Danbury,  Conn., 
will  open  Labor  Day  with  a  split  week  vaude- 
ville anil  picture  policy. 


Kills  Parades 


Following  the  Greater  Movie  Sea- 
son parade  in  Chicago  last  week  Mov- 
ing Picture  World's  correspondent 
there  writes  that  the  police  department 
has  issued  an  order  prohibiting  all  par- 
ades in  the  loop  district  on  business 
days. 

When  questioned  on  this  point, 
Jerome  Beatty,  publicity  chief  of  the 
drive  at  the  Hays  headquarters,  termed 
the  order  "more  a  boost  than  a  knock." 

Beatty  said  that  for  some  time  the 
Chicago  police  have  been  contemplat- 
ing this  move.  It  is  the  outcome,  he 
volunteered,  of  complaints  by  trolley 
companies  who  have  maintained  that 
the  congestion  caused  by  such  mani- 
festations has  delayed  their  schedules. 


West  Side  Building  Race 

Is  Interesting  All  Chicago 


A BIG  question  on  the  west  side,  Chi- 
cago, is  who  is  really  going  to  build 
the  new  theatre  on  Crawford  avenue 
near  Washington  boulevard?  The  first 
one  to  announce  a  theatre  project  for 
that  site  was  Marks  Brothers,  who  said 
the  new  theatre  they  planned  would 
cost  about  two  million  including  equip- 
ment and  have  a  jeweled  dome  that  could  be 
seen  tor  miles.  A  week  or  so  later  the  Na- 
tional Theatres  Corporation  of  which  the 
Cooney  Brothers  are  the  directors  announced 
they  were  also  going  to  build  a  huge  movie 
theatre  in  that  neighborhood  and  gave  their 
house  a  jeweled  tower  and  the  latest  report  is 
that  the  company  is  selling  stock  to  the  folks 
in  that  part  of  the  city  who  might  be  interested 
in  such  a  fine  new  house.  Last  week  Balaban 
and  Katz  circurt  in  connection  with  the  Lub- 
lincr  and  Trinz  circuit  sent  word  to  the  news- 
papers that  they  had  commissioned  Rapp  and 
Rapp,  their  architects,  to  draw  plans  for  a 
new  house  on  the  north  side  of  Washington 
boulevard  extending  back  to  West  End  Avenue 
and  their  project  would  cost  in  the  neighbor- 
hood of  four  millions  and  include  some  features 
that  were  even  new  to  the  movie  public  of  this 
city. 

Other  Building  Activities 

Peter  and  N.  Geannopolous  and  G.  N.  Kiko- 
lopolous  have  organized  the  Logan  Square 
Auditorium  Building  corporation  with  a  capital 
of  $200,000  to  build  a  theatre  and  amusement 
building  on  North  Kedzie  avenue. 

More  new  theatres  for  the  Chicago  terri- 
tory were  announced  during  the  past  few 
weeks.  Among  them  is  a  house  to  be  erected 
at  Cicero  avenue  north  of  Belmont  by  the 
Belmont  Park  Theatrical  Enterprises,  Inc.,  to 
cost  $450,000. 

Will  Kallenbach  has  announced  plans  for  a 
new  movie  house  to  be  erected  on  Irving  Park 
boulevard  between  Drake  and  Central  Park 
avenue  to  cost  a  quarter  of  a  million  dollars. 
Work  will  start  next  month  on  the  new  Pic- 
cadilly theatre  and  hotel  to  be  erected  by  the 
H.  Schoenstadt  and  Sons  circuit  at  the  south- 
east corner  of  Hyde  Park  boulevard  and  Black- 
stone  avenue  giving  that  populous  district  its 
first  big  moving  picture  theatre.  The  main 
entrance  of  the  hotel  which  will  be  twelve 
stories  in  height  will  be  on  Blackstone  avenue 


while  the  theatre  will  have  its  main  entrance 
on  Hyde  Park  boulevard. 

Work  on  the  new  Reckas  theatre  to  be 
erected  at  Halsted  and  35th  streets  will  not 
start  until  September,  and  it  is  expected  to  be 
ready  for  opening  on  May  1  next  year. 

A  big  event  this  month  in  Chicago  will  be 
the  opening  of  the  new  Uptown  theatre  of 
the  Balaban  and  Katz  circuit  that  is  scheduled 
for  August  17.  The  Central  Uptown  associa- 
tion of  merchants  are  cooperating  with  the 
management  and  a  big  holiday  pageant  will  be 
staged  by  the  merchants  to  tie  up  with  the 
opening  week  festivities  of  the  new  theatre. 
Several  well  known  movie  stars  are  expected 
to  appear  during "  opening  week,  and  it  is 
expected  the  new  house  will  bring  fifty  thou- 
sand people  each  day  into  the  Wilson  avenue 
district. 


Warner  Bros*  Buy 

Ochs'  Piccadilly 

Warner  Bros,  announced  the  purchase  this 
week  of  the  Piccadilly  Theatre  at  Broadway 
and  52nd  Street,  New  York  City,  from  the 
Piccadilly  Playhouse,  Inc.,  of  which  Lee  Ochs 
is  president  and  managing  director.  Warner 
Bros,  have  taken  official  possession  of  the 
house.  The  Warner  offices  announced  that  the 
consideration  involved  in  the  deal  will  not  be 
made  public. 

George  H.  Dumond,  head  of  the  Warners' 
theatre  department,  will  be  new  managing  di- 
rector succeeding  Ochs,  who  will  retire,  it  is 
understood,  to  accept  an  executive  position  with 
Warner  Bros.  A  28-piece  orchestra  will  be 
installed,  just  double  the  size  of  the  present 
musical  force,  and  the  theatre  will  feature  an 
eight-unit  program  where  it  has  only  been  run- 
ning five  and  six  units. 


ENTERTAINS    10.000  CHILDREN 

An  outing:  for  the  "kiddles"  of  Pittsburgh 
was  given  on  Tuesday,  August  4th  at  Kenny- 
wood  Park  by  the  Rowland  and  Clark  Thea- 
tres of  Pittsburgh.  The  picnic  program  In- 
cluded all  kinds  of  races  for  both  boys  and 
girls,  swimming  events,  ball  throwing  con- 
tests, and  dancing  In  the  evening.  More 
than  10,000  boys  and  girls  were  presented 
with  amusement  tickets,  refreshments  and 
novelties. 


August  22,  1925 


MOVING   PICTURE  WORLD 


803 


Koplar  May  Sell  to  Skouras 

Now  Lichtman's  Suits  Ended 


Stanley  Qets  Four 
Wilmington  Houses 

Four  leading  motion  picture  thea- 
tre* of  Wilmington,  Del.,  have  been  ac- 
quired by  the  Stanley  Company  of 
America,  and  beginning  August  17  will 
be  under  the  direction  of  that  organiza- 
tion. Jules  E.  Mastbaum,  president  of 
the  Stanley  Company,  who  sailed  sev- 
eral weeks  ago  for  Europe,  began  pre- 
liminary negotiations  with  James  N. 
Ginns  and  H.  Topkis,  just  before  leav- 
ing Philadelphia  and  it  was  necessary 
then  only  to  complete  the  plans.  It  is 
the  intention  of  the  Stanley  Company 
to  continue  the  policy  of  the  various 
houses,  making  such  improvements  in 
direction  as  are  typical  of  the  Stanley 
organization. 

The  acquirement  of  the  four  thea- 
tres— the  Queen,  the  Arcadia,  the  Ma- 
jestic and  the  Garrick — represents  a 
deal  involving  several  million  dollars. 
Each  of  the  houses  is  of  the  first  class 
and  each  is  extremely  popular. 


Rapf  Host  at  a  Novel 
Screen  Party  in 
Los  Angeles 

One  of  the  most  novel  parties  ever  given  in 
Los  Angeles,  and  with  a  million  dollars'  worth 
of  screen  talent  attending,  took  place  at  the 
home  of  Harry  Rapf,  M-G-M  studio  executive, 
Sunday  evening,  August  9. 

It  marked  the  completion  and  opening  of  Mr. 
Rapf's  miniature  theatre,  built  on  the  rear 
of  his  estate.  The  high  priced  talent  was  made 
up  of  Metro-Goldwyn-Mayer  stars,  players, 
executives  and  writers  who  assembled  for  what 
proved  the  most  enjoyable  evening  any  of  them 
had  spent  in  many  months. 

Following  an  elaborate  supper  the  guests 
viewed  a  unique  film  production  in  which  every- 
one present  participated.  The  film  presented 
scenes  directed  by  M-G-M  directors  showing 
them  as  other  directors  would  stage  them.  For 
instance,  Jack  Conway  staged  a  scene  as  Von 
Sternberg  would  present  it  and  so  on.  Estelle 
Clark  and  Antonio  D'Algy  played  in  this  film, 
impersonating  the  different  M-G-M  stars  and 
in  the  supporting  cast  were  Louis  B.  Mayer, 
Irving  G.  Thalberg,  Harry  Rapf,  Eddie  Man- 
nix  and  other  executives.  The  film  was  a  riot 
of  laughter,  helped  along  by  Joe  Farnum's 
titles. 

Another  film  showing  Hobart  Henley  as  an 
actor  ten  years  ago  was  a  knockout.  The  pre- 
sentation of  the  films  was  followed  by  dancing 
and  "a  great  time  was  had  by  all." 

Among  those  attending  the  novel  party  were 
Louis  B.  Mayer,  Irving  G.  Thalberg,  John  Gil- 
bert, Eddie  Mannix,  Mae  Murray,  Ramon  No- 
varro,  Norma  Shearer,  George  K.  Arthur, 
Eleanor  Boardman,  Mae  Busch,  Estelle  Clark, 
Lew  Cody,  Antonio  D'Algy,  Williarn  Haines, 
Carmel  Myers,  Conrad  Nagel,  Aileen  Pringle, 
Monta  Bell,  Tod  Browning,  Christy  Cabanne, 
Benjamin  Christianson,  Jack  Conway,  Edmund 
Goulding,  Hobart  Henley,  Robert  Z.  Leonard, 
Fred  Niblo,  Al  Raboch,  Marshall  Neilan,  Vic- 
tor Seastrom,  Josef  Von  Sternberg,  King  Vidor 
and  Pete  Smith. 


THE  dismissal  of  two  suits  filed  in  the 
St.  Louis  Circuit  Court  several  months 
ago  by  Al  Lichtman  of  New  York  to 
collect  money  alleged  to  be  due  him  as  com- 
missions from  deals  involving  certain  St.  Louis 
theatres  has  revived  the  report  that  Harry 
Koplar  may  sell  his  half  interest  in  the  St. 
Louis  Amusement  Company  to  Skouras  Broth- 
ers for  $375,000.  The  St.  Louis  Amusement 
Company  is  rated  at  $550,000  and  Skouras 
Brothers  now  own  the  other  half  interest. 

This  deal  has  been  reported  as  "on"  several 
times,  but  Skouras  Brothers  have  never  con- 
firmed it. 

In  one  suit  Lichtman  asked  $25,000  from 
Koplas  as  commission  for  finding  a  buyer  for 
his  half  interest  in  the  St.  Louis  Amusement 
Company  chain  of  fourteen  neighborhood  the- 
atres and  airdomes,  etc. 

In  the  other  action  he  asked  $49,000  from 
Koplar  and  the  Metropolitan  Theatres  Corpo- 
ration for  negotiating  a  lease  of  the  new  St. 
Louis  Theatre,  Grand  boulevard  at  Morgan 
street,  to  the  Orpheum  Amusement  Circuit  for 
$100,000  a  year  for  ten  years  plus  50  per  cent 
of  the  net  profits  of  the  theatre. 

Counsel  for  Lichtman  has  stated  that  he  ob- 
tained a  cash   settlement  prior  to  dismissing 
his  suits.    The  amount  was  not  given  out. 
Goldman's  Suit  Progresses 

The  taking  of  depositions  in  William  Gold- 
man's suit  against  Harry  and  Sam  Koplar,  Sam 
Hamburg,  Jr.,  David  Sommers  and  the  Metro- 
politan Theatres  Corporation  will  be  resumed 
on  August  17,  according  to  an  announcement 
made  by  Edward  W.  Foristel,  attorney  for 
Goldman. 

Foristel  stated  that  the  recent  action  of  the 
Missouri  Supreme  Court  in  refusing  to  issue 
a  writ  of  certiorari  sought  by  Goldman  to  have 


"XJ"  Employees*  Picnic 

The  greatest  outing  ever  held  by  the  Uni- 
versal Pictures  Corporation  was  staged  Au- 
gust 8  for  the  500  employes  of  the  Universal 
Home  Office,  the  Big  "U"  (New  York)  Ex- 
change and  the  Universal  laboratories  at  Fort 
Lee,  N.  J.  The  entire  crowd  was  transported 
up  the  Hudson  River  to  Indian  Point,  near 
Peekskill,  N.  Y.,  where  the  day  was  spent  in 
athletic  games,  bathing,  swimming  and  danc- 
ing contests  and  other  picnic  activities.  Prac- 
tically the  entire  Universal  force  was  present, 
including  E.  H.  Goldstein,  treasurer  of  the 
corporation;  P.  D.  Cochrane,  secretary,  and 
Arthur  S.  Kane.  Among  the  guests  present 
were  representatives  from  various  trade  papers, 
other  figures  in  the  industry  and  several  film 
heads  from  out  of  town,  including  Morris 
Joseph,  "U"  manager  in  New  Haven,  and  V. 
H.  Carrick,  of  the  Interstate  of  Philadelphia. 


RESTRAINS    "PICKETERS"    IN  WEST- 
FIELD 

Judge  Franklin  T.  Hammond  in  superior 
court  at  Springfield,  Mass.,  has  issued  a  de- 
cree, approving  the  decision  of  the  special 
master  in  the  case  of  the  owners  of  the 
Riailto  Theatre,  Westfield,  Conn.,  against 
the  Motion  Picture  Operators'  Union.  The 
case  was  the  result  of  labor  troubles  at  the 
Rialto  nearly  a  year  ago. 

In  the  decree  the  defendants  are  restrained 
permanently  by  injunction  from  Interfering 
with  the  business  of  the  plantiff  by  picket- 
ing the  theatre  or  in  any  other  way. 


that  court  review  the  action  of  the  Circuit 
Court  of  St.  Louis  in  excluding  certain  testi- 
mony in  the  case  would  have  no  bearing  as  it 
did  not  affect  the  merits  of  the  suit,  simply  the 
procedure. 

On  June  25,  when  Harry  Koplar  and  David 
Sommers  were  questioned  by  Foristel  they  were 
asked  certain  questions  the  answer  to  which 
would  tend  to  show  Koplar's  interest,  if  any, 
in  the  St.  Louis  Theatre,  Grand  boulevard  at 
Morgan  street,  being  erected  by  the  Metro- 
politan  Theatres  Corporation. 

When  Koplar  and  Sommers  declined  to 
answer  the  questions,  Special  Commissioner 
Leo  Rassieur,  Jr.,  ruled  they  did  not  have  to 
answer.  Later  Circuit  Judge  Falkenhainer  up- 
held that  ruling.  It  was  then  Goldman  sought 
the  writ  of  certiorari  from  the  Supreme  Court 
to  have  that  tribunal  review  the  actions  of  the 
Circuit  Court.    The  writ  was  refused. 

Goldman  in  his  suit  charged  that  the  de- 
fendants conspired  to  deprive  him  of  his  in- 
terest in  the  St.  Louis  Theatre.  He  claims  to 
have  originated  the  idea  of  building  a  theater 
on  the  site.  He  asks  damages  to  the  amount  of 
the  assets  which  he  claims  were  taken  from 
him. 


Incorporations 


Albany,  Aug.  12.— With  nine  companies  In- 
corporating: in  the  motion  picture  business 
during-  the  past  week,  the  slump  which  has 
existed  for  several  weeks  from  the  standpoint 
of  new  companies  entering-  the  business  In 
New  York  State  took  an  upward  turn,  with 
the  result  that  this  week's  record  showed 
companies  entering-  the  business  not  only  in 
the  metropolis,  but  also  in  various  sections 
of  the  state.  The  companies,  with  the  amount 
of  capitalization  and  the  directors,  were:  Ace 
Film  Exchange,  Inc.,  $10,000,  Samuel  Brasch, 
Edward  M.  Behmian,  Hyman  Binder,  Brook- 
lyn. S.  J.  R.  Producing'  Company,  Inc.,  $50,- 
100,  Selnia  Jacobs,  Jennie  Cohen,  H.  W.  Berg, 
New  York.  Catskill  Operating;  Company,  Inc.. 
Catskill,  $50,000,  William  W.  Farley,  Albany; 
Vincent  J.  Farley,  Charles  R.  O'Connor,  New 
York  City.  James  J.  Fox  Holding  Corpora- 
tion, Hudson,  $45,000,  William  S.  Decker,  A. 
A.  Elliot,  B.  Frank  Parker,  Hudson.  West 
Shore  Theatres,  Inc.,  Kingston,  $1,000,  Isaac 
Miller.  Brooklyn;  Philip  and  Eva  Sherry, 
Kingston.  Suxten  Enterprises,  Inc.,  $10,000, 
Henry  and  Abraham  I..  Suchman,  New  York 
City;  Benjamin  Tcndler,  New  York;  the  cap- 
italization of  the  following  not  being  stated: 
Thirtieth  Century  Productions,  Inc.,  Malic 
Hammerstein,  Beatrice  Zelenke,  Irving  H. 
Greenfield,  New  York  City.  Herkimer  Liberty 
Corporation,  Gloversville,  George  F.  Wallace, 
P.  W.  Gloo,  Herkimer;  A.  J.  Van  Waggeren, 
Ilion.  Joyce  Amusement  Corporation,  Irving 
Bloom,  Lillian  Singman,  Anna  Abrams,  New 
York  City. 


Among  the  recent  Ohio  Incorporations  are 
The  New  Linden  Amusement  Company,  Co- 
lumbus, Ohio,  by  W.  C.  PuUln,  F.  F.  Smith 
and  others;  The  Meyer-Mayo  Amusement 
Company,  Springfield,  also  The  New  Southern 
Theatre  Company,  Akron,  capital  $10,000,  by 
Edward  S.  Sheck,  Frank  S.  Nied  et  al. 


The  Goodman  &  Harrison  circuit  which  op- 
erates the  Marshall  Square  Theatre,  the  II- 
lington,  the  Dougless,  the  Western  and  other 
theatres  In  Chicago  has  incorporated  their 
Marshall  Square  house  under  the  name  of  the 
Marshall  Square  Building  Corporation  with 
a  capital  of  a  half  million  dollars.  JuUus 
Goodman,  Louis  H.  Harrison  and  A.  M.  Good- 
man are  the  principals  in  the  new  organiza- 
tion. 


804 


MOVING    PICTURE  WORLD 


August  22,  1925 


Montreal's  55  Houses 

Yield  $45,492  Tax 

Inside  figures  regarding  the  theatres  of 
Montreal,  Quebec,  Canada's  largest  city,  are 
given  in  the  annual  report  for  1924-25,  just 
issued  by  the  City  Treasurer,  the  fiscal  year 
ending  March  31.  In  his  statement,  the  civic 
official  points  out  that  the  local  theatres  are 
one  of  the  most  profitable  license  features 
in  the  list. 

There  are  55  theatres  in  Montreal  and  the 
total  annual  tax  derived  from  them  is  $45,- 
492.  This  is  collected  as  a  seat  tax,  the  fee 
being  85  cents  per  seat  per  annum,  regard- 
less of  the  size  of  the  house.  The  total 
seating  capacity  of  the  55  theatres  is  given 
as  53,521.  The  population  of  Montreal  is 
around  800,000. 


"Roxy"  Incorporates 

With  the  filing  of  papers  in  the  secretary 
of  state's  office  by  S.  L.  Rothapfel,  otherwise 
known  as  "Roxy,"  the  Roxy  Theatres  Corpora- 
tion was  incorporated  during  the  past  week, 
for  the  purpose  of  erecting  motion  picture 
theatres  in  New  York  State.  The  company  is 
authorized  to  issue  350.000  shares  of  stock 
having  no  par  value.  The  incorporators  and 
directors  include  S.  L.  Rothapfel,  H.  G.  Kosch 
and  M.  H.  Reuben,  of  New  York  City. 


BENNETT'S  STUDIO  PARTY 

The  acquisition  by  Whitman  Bennett  of 
the  Glendale  Studios  at  Glendale,  L.  I.,  was 
celebrated  on  the  evening  of  July  31  by  a 
studio  party  which  was  attended,  despite  a 
downfall  of  rain,  by  250  people.  The  guests 
were  transported  from  New  York  by  motor 
buses  and  private  cars.  An  elaborate  supper 
was  served  and  then  the  evening  was  given 
over  to  dancing  and  merrymaking. 


M.-G.-M.  NEW  TITLE  WRITER 

William  Conselman,  former  assistant  to 
Pete  Smith,  head  of  the  publicity  department 
of  the  Metro-Goldwyn-Mayer  studio,  has 
been  promoted  to  the  editorial  department  of 
that  studio  as  a  title  writer. 


PARAMOUNT  DIVIDEND 

At  a  meeting  this  week  the  board  of  di- 
rectors of  Famous  Players-Lask  y  Corporation 
declared  the  regular  quarterly  dividend  of  $2 
per  share  on  the  common  stock,  payab\  •  Oc- 
tober 1,  1925,  to  stockholders  of  record  at  the 
close  of  business  on  September  15,  1925.  Tht 
books  will  not  close. 


Selling  f/aur  Seats 


Made  a  profit  killing  a  "tenter." 

A  hat  banner  for  Raymond  Griffith. 

A  clever  tie  up  to  The  Iron  Horse. 
How  Hyman  showed  Lightnin"  at  the  Brook- 
lyn Mark  Strand. 

Icicle  lobby  sold  Introduce  Me. 

Newark  liked  the  Wow  Contest. 

Baseball  cutout  for  Play  Ball. 

Motorized  eyes  sell  Sherlock,  Jr. 

What  Edgar  Hart  did  for  The  Manicure 
Girl. 

Appealed  to  sports  with  The  Night  Club. 

Church  uses  stock  cut  on  The  Ten  Com- 
mandments. 

Oil  stock  to  sell  Old  Home  Week. 

An  effective  lobby  frame  for  sea  pictures. 

Kessler  finds  special  week  pays. 

Advertising  examples  on  I'U  Show  You  the 
Town,  The  Fool,  The  White  Desert,  Broken 
Barriers  and  The  Mad  Whirl. 

It's  almost  too  hot  to  think.  Turn  to  the 
Selling  the  Picture  to  the  Public  department 
and  utilize  these  ready-made  thinks. 

(7'nrn  over  a  few  pages  and  get  all  of  the  details) 


Statisticians  Show 
Columbia  Has  Most 
of  Canada's  Fans 

The  average  paid  in  amusement  taxes  in  a 
year  by  the  people  of  various  Provinces  of 
Canada  is  shown  in  an  interesting  table  of 
statistics  which  has  just  been  issued  in  the 
Dominion  for  the  year  1924.  The  figures  show 
that  the  residents  of  British  Columbia  paid  an 
average  of  95  cents  each  during  the  year  re- 
gardless of  whether  they  went  to  the  theatres 
or  not,  the  total  revenue  being  divided  by  the 
official  population  total.  This  average  is  con- 
siderably higher  than  that  for  any  other  Cana- 
dian Province,  the  next  in  line  being  the 
Province  of  Manitoba  with  a  per  capita  total 
for  the  year  of  46  cents  in  amusement  tax. 

The  third  heaviest  per  capita  rate  for  amuse- 
ment tax  for  1924  is  found  in  the  Province  of 
Ontario,  which  has,  by  far,  the  greatest  num- 
ber of  theatres  along  with  a  large  population. 
The  per  capita  average  in  Ontario  is  43  cents 
for  the  year.  Alberta,  in  the  West,  is  in 
fourth  place  with  an  average  of  35  cents  per 
head  and  Nova  Scotia,  on  the  Atlantic  Coast, 
comes  fifth  with  26  cents  per  person.  New 
Brunswick  was  sixth  with  only  16  cents  per 
head  and  the  small  insular  Province  of  Prince 
Edward  Island  had  the  smallest  average  in 
amusement  taxes  for  the  year,  this  being  five 
cents  per  capita. 

There  are  no  figures  for  the  Province  of 
Quebec  for  the  simple  reason  that  Quebec  has 
no  Provisional  Amusement  Tax,  this  having 
been  abolished  by  the  Quebec  Government  sev- 
eral years  ago.  The  cities  of  Quebec  take  ad- 
vantage of  a  law,  however,  which  permits 
them  to  collect  a  ticket  tax,  the  proceeds  of 
which  go  toward  hospitals  and  charities. 

Toronto  Exhibitor  Head 
Cooperates  with  Reformers 

Col.  J.  A.  Cooper  of  Toronto,  president  of 
the  Motion  Picture  Distributors  and  Ex- 
hibitors of  Canada,  which  is  affiliated  with 
the  Hays  organization,  is  succeeding  in  his 
efforts  to  secure  the  co-operaticn  of  the 
social  reformers  in  the  Dominion.  Col. 
Cooper  adopted  the  policy  of  co-operating 
with  the  organized  social  workers  of  Canada 
and  has  been  urging  them  to  assist  the  mov- 
ing picture  men  with  suggestions  instead  of 
throwing  verbal  and  other  brickbats. 

Col.  Cooper  recently  secured  a  valuable 
feature  in  this  connection  by  the  publication 
in  "Sccial  Welfare,"  the  official  magazine  of 
the  Social  Service  Council  of  Canada,  of  an 
article,  "  Safeguarding  the  Movies,"  which  was 
written  by  a  social  worker,  in  which  the  ob- 
jects and  t.ie  successes  of  the  Motion  Picture 
Distributors  and  Exhibitors  of  Canada  were 
described.  Rererences  were  also  made  to  the 
work  of  the  Hc>ys  association  in  the  United 
States,  and  excerpts  from  addresses  by  Will 
Hays  were  used.  It  was  stated  that  Col. 
Cooper  had  been  co-operating  with  the  vari- 
ous censor  boards  of  Canada  and  praise  was 
offered  for  the  move  to  establish  "Saturday 
Morning  Movies"  in  Canada,  when  selected 
pictures  are  shown  for  boys  and  girls. 


REMODELING  PONTIAC  THEATRE 

A.  J.  Kleist,  president  of  the  Okland  Thea- 
tres Co.,  at  Pontiac,  announces  that  the 
Orpheum  Theatre  on  which  work  was  halted 
some  time  ago,  will  V>e  completed  Immedi- 
ately and  will  include  a  recreation  building. 
An  expenditure  r.f  about  $300,000  will  be 
made. 


Perrin's  Break  with 

Buckley  Startles  Albany 

As  the  result  of  differences  which  cropped 
out  between  C.  H.  Buckley,  owner  of  the  Le- 
land  and  the  Clinton  Square  Theatres  in  Al- 
bany, as  well  as  the  Empire  in  Glens  Falls, 
Oscar  Perrin,  managing  director  of  the  houses 
suddenly  resigned  the  fore  part  of  the  week 
after  having  associated  with  Buckley  for  sev- 
eral years.  Announcement  that  Perrin  was 
no  longer  connected  with  the  theatres  came  as 
a  decided  shock  to  the  local  film  row  as  well 
as  throughout  the  entire  city,  for  Perrin  has 
long  been  recognized  as  one  of  the  most  suc- 
cessful exhibitors  in  this  part  of  the  state. 

In  announcing  Mr.  Perrin's  resignation,  Mr. 
Buckley  stated  that  Alex  Sayles,  former  city 
editor  of  the  Albany  Evening  Journal,  but  who 
has  been  managing  the  Clinton  Square  Theatre 
for  some  time  past,  has  become  house  man- 
ager of  the  Leland,  and  that  some  one  will  be 
selected  to  look  after  the  Clinton  Square  The- 
atre. 


"U"  and  French  Company 
to  Adapt  Hugo  Novel 

As  the  result  of  a  contract  entered  into  by 
Carl  Laemmle,  president  of  the  Universal  Pic- 
tures Corporation,  and  the  Duke  D'Ayem,  pres- 
ident of  the  Societe  Generale  de  Films  of 
France,  Mary  Philbin  is  to  be  starred  in  a 
master  production  of  Victor  Hugo's  famous 
novel,  "L'Homme  Qui  Rit,"  (The  Man  Who 
Laughs),  to  be  made  in  France  by  the  co- 
operative efforts  of  Universal  and  the  French 
company.  Svend  Gade,  Danish  director,  has 
been  selected  to  direct  it. 

The  contract  between  Universal  and  the 
French  firm  specifies  that  Universal  shall  sup- 
ply the  leading  woman,  the  leading  man  and  a 
third  actor — for  the  role  of  Ursus,  the  man  with 
the  bear  in  the  story.  This  is  an  ideal  role 
for  Ernest  Torrence  and  Universal  is  taking 
steps  to  obtain  his  services  for  this  produc- 
tion. 


New  Fox  Comedies 
Are  Humdingers 

Just  came  back  from  a  special  showing 
of  four  two-reel  comedies  and  one  scenic 
at  the  William  Fox  projection  room. 
Short  Subject  Sales  Manager  Quimby 
certainly  must  have  felt  sure  of  his 
product  to  give  the  reviewers  five  sub- 
jects, in  all  nine  reels,  in  one  dose,  but 
his  confidence  was  justified. 

Full  reviews  will  be  published  in  next 
issue,  but  we  just  can't  wait  to  tell  you 
that  every  one  of  these  subjects  is  a 
humdinger.  You  already  know  the  Im- 
perial Comedies  and  the  Van  Bibber 
Stories  are  laugh-getters,  and  the  new 
season's  offerings  are  even  better  than 
before.  Then  there  is  a  crackerjack  O. 
Henry  story,  "Shoes,"  and  the  first  of  the 
new  Helen  and  Warren  stories  of  newly 
married  life,  which  sets  a  pace  for  others 
to  shoot  at  and  promises  big  box-office 
business  for  the  series. 

Keep  your  eye  on  Fox.  He  is  there 
with   the  goods. 

C.  S.  SEWELL. 


\ 


August  22,  1925 


MOVING    PICTURE  WORLD 


805 


Myer  Lesser 


Warner  Bros.  Designate  a  Big  Man  for  Director  of  Adver- 
tising, Publicity  and  Exploitation  —  Lesser  Explains  By 

"Bonded  Advertising."  C.  E.  HASTINGS 


MYER  LESSER  has  been  designated 
director  of  advertising,  publicity  and 
exploitation  for  Warner  Brothers. 
In  other  words,  Warner  Brothers  have  added 
"a  big  man"  with  "a  big  name"  to  their  ros- 
ter of  executives. 

Lesser  is  the  owner  and  president  of  the 
Blaine-Thompson  Company,  of  Cincinnati, 
Ohio,  advertising  experts.  His  hobby  is  plan- 
ning and  executing  national  advertising  cam- 
paigns. Witness  the  Warners'  national 
"smash"  of  two  years  ago,  on  such  pictures 
as  "Main  Street,"  "Brass,"  "Babbit,"  "The 
Gold  Diggers,"  etc.    Lesser  did  that. 

The  page  ads.  in  the  New  York  newspapers, 
which  appeared  during  the  last  few  days, 
focusing  attention  on  Lubitsch,  Barrymore 
and  the  Warner  product  (a  campaign  which 
will  extend  to  more  than  forty  key  cities), 
were  planned  and  carried  out  by  Lesser.  And 
bigger  things  lie  directly  ahead. 

Take  the  "Bonded  Advertising"  plan  of 
Warner  Brothers.  Ever  hear  of  anything 
quite  like  it  in  this  industry  before?  I  think 
not.  And  you  can  check  up,  and  credit  it 
to  Lesser. 

*    *  * 

"In  addition  to  advertising  TO  the  ex- 
hibitor, in  the  trade  papers,"  said  Mr.  Les- 
ser, at  his  desk  in  1600  Broadway,  yesterday, 
"we  propose  to  advertise  FOR  him  in  the 
medium  that  will  prove  his  greatest  help — 
his  local  newspaper.  We  shall  apply  NA- 
TIONAL advertising  LOCALLY. 

"Briefly,  our  bonded  advertising  plan  pro- 
vides that  when  an  exhibitor  contracts  to 
book  Warner  Brothers  pictures,  and  our  con- 
tract department  approves  the  contract,  we 
forward  to  the  newspapers  with  which  we 
hold  contracts  in  his  city  our  order  for  space, 
fourteen  inches  on  one  column,  with  a  num- 
ber of  variations  for  each  picture.  The  paper 
holds  this  matter  for  release.  When  the 
local  exchange  is  given  the  play  date,  the 
paper  is  directed  to  insert  the  ads,  as  per 
order. 

"On  his  part,  the  exhibitor  goes  right  on 
with  his  house  advertising  as  usual,  but  he 
may  direct  attention  to  the  publicity  cam- 
paign we  have  given  him.  We  advertise 
our  product,  and  he  advertises  the  fact  that 
he  is  showing  these  pictures,  with  the  dates. 
This  service  does  not  add  a  penny  to  his 
contract.  Following  the  signing  of  the  con- 
tract, we  deliver  our  bond  to  the  exhibitor, 
and  under  this  bond  we  agree  to  co-operate 
with  him  in  his  local  advertising,  as  well  as 
to  give  him  the  benefit  of  our  national  ad- 
vertising. As  this  plan  has  to  do  with  ad- 
vertising, the  bond  will  carry  the  signature 
of  the  advertising  director. 

"One  can  readily  see  what  obstacles  we 
had  to  overcome  in  putting  this  plan  into 
actual  operation.  The  great  difficulty  has 
been,  that  in  the  past  certain  men  made 
promises  which  they  did  not  keep.    A  few 


MYER  LESSER 
Newly  designated  director  of  advertising, 
publicity    and    exploitation    for  Warner 
Brothers. 


ciphers  between  friends,  yt>u  know.  Some- 
body said  'we  will  spend  $750,000'  and  per- 
haps $75,000  (or  part  of  it)  was  spent  in 
some  form  of  co-operation.  Exhibitors  have 
come  to  be  wary.  And  of  necessity.  We 
state  that  we  will  spend  $600,000,  and  that 


is  what  we  mean.  'Copy'  is  ready  on  the  first 
thirty  pictures  on  the  Warners  1925-26  pro- 
gram, which  will  carry  us  into  the  Spring 
of  next  year. 

"It  is  an  immensely  satisfying  campaign 
from  my  personal  viewpoint.  We  are  deal- 
ing with  human  beings,  scintillating  person- 
alities, engrossing  stories — not  with  shoes, 
carpets,  soap,  etc. 

"We  shall  reach  out  for  the  entire  Ameri- 
can public.  We  shall  use  one  hundred  news- 
papers in  forty-three  key  cities  for  our  full 
page  advertisements.  The  100  papers,  with 
12,000,000  circulation,  gives  us  50,000,- 
000  readers.  The  campaign  will  extend  over 
a  period  of  six  months.  We  shall  use  not 
less  than  1,000  daily  newspapers  in  more  than 
700  cities  to  advertise  each  Warner  picture 
as  it  appears  in  the  theatre.  This  adds  10,- 
000,000  circulation,  with  40,000,000  readers. 

"Warner  Brothers  will  advertise,  also,  in 
motion  picture  magazines  in  the  so-called 
'fan'  class.  There  are  five  of  these  specified 
in  our  advertising :  Photoplay,  Classic,  Pic- 
ture-Play, Motion  Picture  Magazine  and 
Screenland. 

"Our  plan  for  publishing  in  the  newspapers 
serializations  of  our  stories  will  reflect  in  in- 
creased business  at  the  box-office.  We  have 
prepared  serials  on  our  first  seven  releases 
for  next  season,  and  we  have  received  accept- 
ance from  newspapers,  to  date,  indicating 

(Continued  on  page  — ) 


WARNER  BROTHERS  ADVERTISING  BOND 


KNOW  ALL  MEN  BY  THESE  PRESENTS: 

Whereas,  Warner  Bros.  Pictures,  Inc.,  is  the  Producer  of  Warner  Bros.  Classics  of 
the  Screen,  and 

Whereas,  the  herein  mentioned  exhibitor  has  contracted  to  exhibit  Warner  Bros. 
Classics  of  the  Screen. 

Now,  Therefore,  the  said  Warner  Bros.  Pictures,  Inc.,  represents  to  and  agrees  with 


a  Motion  Picture  exhibitor  in  the  City  of  .,  State  of  

that  if  the  said  exhibitor  shall  and  does  fully  and  truly  carry  out  and  execute  each 
and  every  of  the  terms  of  Us  contract  for  the  exhibition  of  Warner  Bros.  Classics  of 
the  Screen,  then  and  in  that  event  the  distributor  shall  be  firmly  bound  unto  the 
exhibitor  for  the  execution  of  the  hereinafter  specified  advertising,  to  wit: 

A.  Advertising  in  approximately  one  hundred  newspapers  in  about  forty-three 
"key"  cities  in  the  United  States,  advertising  Warner  Bros.  Classics  of  the 
Screen  in  full  pages  or  other  units. 

B.  Page  advertising  in  five  or  more  "Fan"  magazines. 

C.  Advertising  in  a  newspaper  or  newspapers  in  the  City  in  which  the  exhibitor 
operates  the  theatre  which  will  exhibit  Warner  Bros.  Classics  of  the  Screen, 
as  follows: 

Provided,  that  the  exhibitor  exhibits  the  entire  Forty  Warner  Classics  for  1925-26, 
then  Warner  Bros.  Pictures,  Inc.,  agrees  to  insert  twenty-six  to  thirty  fourteen-inch 
single-column  separate  advertisements  in  one  newspaper,  or  divided  among  more 
than  one  newspaper,  as  the  Warner  Bros.  Pictures,  Inc.,  may  elect,  each  insertion 
advertising  a  separate  picture,  and  to  be  run  simultaneously  with  and  only  when  the 
exhibitor  exhibits  such  picture,  pursuant  to  the  contract  therefor. 

Provided,  further,  that  if  the  exhibitor  does  not  contract  for  the  entire  Forty  1925-26 
Classics,  then  the  number  of  such  advertisements  may  be  reduced  proportionately. 
In  Witness  Whereof  Warner  Bros.  Pictures,  Inc.,  has  caused  these  presents  to  be 
executed  in  its  corporate  name,  by  its  Advertising  Director. 

WARNER  BROS.  PICTURES,  INC. 

By  

Advertising  Director 


Exhibitors'  news  and  views 


EDITED  BY  SUMNER  SMITH 


Plattsburg,  N.  Y.,  Exhibitor 

Qives  Yeast  Cakes  Free  Ad 


The  secret  is  out.  The  reason  for'  the  pep 
shown  by  Jack  Matthews,  a  well  known 
exhibitor  of  Plattsburg,  has  at  last  become 
known.  Simple,  too.  Just  the  mere  matter 
of  a  yeast  cake.  Whenever  Mr.  Matthews 
tackles  anything,  or  in  fact  whenever  he 
starts  the  day  off,  he  indulges  in  a  yeast 
cake,  and  what  is  more,  he  is  such  an  ex- 
ponent of  the  beneficial  qualities  of  yeast 
that  he  has  several  friends  and  exhibitors 
who  are  also  firm  in  the  belief  that  a  yeast- 
a-day-keeps-the-wolf-away.  As  a  fisherman, 
however,  Mr.  Matthews  may  be  all  right,  but 
when  he  had  an  opportunity  to  prove  the 
piscatorial  advantages  of  the  Saranac  a  week 
or  so  ago,  he  fell  down  completely.  You 
see  Mr.  Matthews  had  been  rather  inclined 
to  brag  about  the  pike  taken  from  the  Sara- 
nac. So  the  other  day  when  a  couple  of 
friends  were  in  town,  he  rigged  himself  up 
in  lumberjack  coat  and  instructed  his 
chauffeur  to  be  careful  and  not  drive  the 
new  Hudson  over  25  miles  an  hour,  and  cau- 
tioned his  pet  bulldog  not  to  get  into  trouble 
before  his  return,  then  hied  away  for  the 
Saranac.  Two  hours,  and  never  a  fish,  even 
though  Mr.  Matthews  took  his  favorite  yeast 
before  he  started  out.  But  the  river  was 
high  and  that  may  have  been  responsible. 

Here's  the  way  Ollie  Stacey  of  the  Majes- 
tic in  Albany  described  business  on  one  of 
the  recent  hot  days.  "As  good  as  could  be 
expected,"  said  Mr.  Stacey,  as  he  wiped  his 
brow,    "and    that's  terrible." 


manager,  who  likes  cats  as  well  as  the  cats 
seem  to  like  the  theatre.  She  keeps  a  dish 
of  cream  on  hand,  and  then  after  the  cats 
have  had  their  fill  and  taken  a  snooze,  she 
escorts  them  to  the  entrance. 


Oscar  Perrin.  who  handles  the  Buckley 
houses  including  two  in  Albany  and  one  in 
Glens  Falls,  decided  to  take  a  day  off  last 
Sunday  instead  of  journeying  up  to  the 
Warren  county  city.  Mr.  Perrin  went  to 
the  baseball  game,  but  what  he  saw  in  the 
way  of  a  game  convinced  him  that  he  should 
have  chosen  some  other  means  of  diversion. 
But  then  Mr.  Perrin  has  been  more  accus- 
tomed to  the  big  leaguers  than  the  bushers. 


The  contract  for  the  erection  of  the  new 
S.-.OO.OOO  picture  theatre  in  Albany  by  the 
Strand  interests  was  let  during  the  past  week 
to  Shapiro  and  Son  of  \"ew  York  City,  who 
will  start  in  at  once  razing  the  old  build- 
ing that  now  occupies  the  site.  This  com- 
pany erected  the  State  Theatre  in  Sche- 
nectady, the  Troy  in  Troy  and  the  Capitol 
in  Albany.  Plans  call  for  the  completion  of 
the  new  Albany  house  by  the  fore  part  of 
March. 


When  an  exhibitor  can  hold  a  crowd  of 
250  persons  on  a  rainy  day  in  the  lobby  at 
this  time  of  the  year  and  for  the  second 
show  of  the  day  at  that,  business  is  not 
to  be  sneezed  at.  This  is  what  Mrs.  A.  E. 
Walton  of  the  Happy  Hour  in  Lake  Placid 
did  the  other  day  at  the  showing  of  "The 
Making  of  O'Malley." 


Al  Bothner,  who  is  connected  with  the 
Smalley  chain  of  houses,  has  a  new  job  these 
days  although  still  connected  with  Mr. 
Smalley.  Mr  Bothner  has  been  entrusted  with 
looking  after  things  generally  at  the  three 
dance  halls  which  Mr.  Smalley  runs,  and 
when  it  is  necessary  Mr.  Bothner  can  help 
out  the  orchestra  with  a  song  or  two. 


While  her  husband  handles  the  farm,  Mrs. 
A.  Sequin,  of  Rouses  Point,  brimful  of  energy, 
looks  after  the  affairs  of  the  New  Liberty 
Theatre.  Between  the  two  of  them,  they  are 
doing  very  well,  thank  you. 


LEMONADE  "IN  THE  WATER" 
Carmel  Myers'  favorite  recipe  for  keeping 
cool.  It  is  guaranteed  to  give  satisfaction. 
Carmel  is  now  completing  the  role  of  Iras, 
the  Egyptian  charmer,  in  Fred  Niblo's  "Ben 
Hur,"  a  mammoth  production  of  the  Lew 
Wallace  play  and  novel  being  produced  by 
Metro-Gold  wyn- Mayer. 

Smalley  is  using  a  seven-piece  orchestra.  His 
matinees  have  been  exceptionally  good.  In 
every  place  he  has  solicited  business  from 
the  heads  of  all  churches,  Protestant  and 
Catholic  alike,  and  in  many  cases  the  pic- 
ture has  been  recommended  from  the  pul- 
pit. As  for  the  ordinary  run  of  pictures,  Mr. 
Smalley  says  that  he  can  bank  on  Tom 
Mix  to  draw  the  crowds  every  time. 


There  is  a  new  cat  at  the  Troy  Theatre 
in  Troy.  In  fact  there  is  a  new  cat  every 
two  or  three  days.  For  some  unknown  rea- 
son, kittens  have  a  penchant  of  wandering 
into  the  lobby  and  making  friends  with 
Mrs.  Walter  Roberts,  cashier  and  wife  of  the 


There  is  one  thing  certain  and  that  is  that 
William  Smalley,  of  Cooperstown,  will  never 
be  a  big  city  exhibitor.  He  is  perfectly 
content  with  houses  in  up-to-date  villages. 
Mr.  Smalley  was  in  town  the  past  week  on 
his  way  back  from  Connecticut,  where  he 
had  spent  two  or  three  days  with  his  mother. 
In  connection  with  running  "The  Ten  Com- 
mandments" in  the  various  theatres  in  the 
Smalley  chain,  and  which  incidentally  will 
consume  a  matter  of  thirty-seven  days,  Mr. 


Charlie  Marshall,  who  runs  the  Bridge 
Theatre  in  Ausable  Forks,  has  a  rather 
peculiar  house,  but  that  fact  alone  brings 
him  in  many  a  dollar.  The  theatre  has  a 
stage  at  least  50  feet  deep,  and  when  the 
pictures  are  over  it  is  an  easy  matter  to 
put  on  a  basketball  game  or  a  dance  on  the 
stage.  Mr.  Marshall  owns  ir  number  of 
buildings   in  the   northern   town,   which  at 

(Continued  on  next  page) 


Scenes  in  the  delightful  Metro-Goldwyn-Mayer  production,  "A  Slave  of  Fashion,"  starring  Norma  Shearer  and  featuring  William  Haines 

and  Lew  Cody. 


August  22,  1925 


MOVING   PICTURE  WORLD 


807 


f 


CLARA  BOW 
One  of  the  feminine  leads  in  F.  B.  0.'»  "The 
Keeper  of  the  Bees." 

Massachusetts 

The  Lawlor  Theatre  in  Greenfield  will  re- 
open Labor  Day  with  a  split  week  policy  of 
pictures  and  vaudeville. 

A  picture  theatre  and  three  stores,  all  In 
the  same  building,  will  be  built  in  Spring- 
field  by  Hyman  Kronick.  The  total  cost  will 
be  $75,000.  The  building  will  be  one  story 
and  will  be  56  by  165  feet.  . 


Lory  Lorenzi,  formerly  assistant  to  Gor- 
don Wrighter,  manager  of  Poli's  Palace  The- 
atre in  Springfield,  has  been  managing  the 
Poli  summer  stock  at  the  Court  Square, 
Springfield. 


Harry  Gould  and  Robert  Crooks  of  the 
Bowdoin  Square  Theatre  in  Boston  are  on  a 
motoring  and  fishing  trip  to  Maine.  Big  hauls 
are  anticipated,  for  Harry  and  Bob  are  known 
as  expert  anglers. 


The  Keith-Albee  interests  have  acquired 
the  St.  James  Theatre  in  the  Back  Bay  sec- 
tion of  Boston  and  will  reopen  it  late  in 
September  with  a  combination  policy  of  pho- 
toplays and  vaudeville.  For  the  last  five 
years  George  A.  Giles,  well  known  Boston 
exhibitor,  has  presented  a  dramatic  stock 
company  at  the  St.  James.  He  is  retiring 
from  active  management  of  the  theatre  to 
devote  more  time  to  his  extensive  real  estate 
enterprises. 

Rosenberg  and  Stoneman  have  disposed  of 
their  Strand  Theatre  in  Lowell  to  Famous 
Players.  The  company  already  had  the  Mer- 
rimac  Square  in  that  city. 

A  picture  theatre  may  be  erected  in  Au- 
burn Me.,  by  the  Cosmopolitan  Theatre  and 
Film  Company  of  Boston.  Although  Auburn 
has  17,000  residents  it  has  no  picture  the- 
atre, houses  in  the  twin  city  of  Lewiston  at- 
tracting the  amusement  patronage. 


The  Roslindale  Rialto  Theatre,  Inc.,  has  ac- 
quired Gorman's  Theatre,  Roslindale,  Boston, 
from  the  C.  J.  Gorman's  A m u s emen t  n If^ ~ 
prises,  Inc.,  at  a  cost  of  nearly  $100,000.  The 
theatre  will  be  improved  and  the  capacity 
enlarged  to  2,000.  The  reopening  will  be  in 
the  fall  and  the  Rialto  will  be  conducted  by 
the  New  England  Theatre  Operative  Com- 
pany of  Boston. 


THIS  DEPARTMENT  WELCOMES 
LETTERS 
FROM  EXHIBITORS 


Albany ,  N*  Y*,  Exhibitor  News 


(Continued  from  preceding  page) 

the  present  time  resounds  with  the  hammer 
and  saw  as  buildings  are  erected  to  replace 
those  destroyed  by  the  recent  fire. 


The  American  Theatre  in  Troy  is  slated 
to  reopen  at  2  o'clock  on  Saturday  after- 
noon. August  15.  At  first  it  was  planned  to 
reopen  in  the  evening,  with  a  big  splash 
but  later  on  it  was  decided  to  get  under  way 
with  the  afternoon  performance. 


It  looks  as  though  William  Rafferty  of 
Syracuse  and  Bill  Shirley  of  Schenectady 
would  shortly  be  numbered  among  those 
who  own  real  estate  in  Florida.  The  two 
of  them  were  in  New  York  last  week  on 
their  way  south,  and  as  the  pair  can  write 
their  checks  for  better  than  $100,000,  it's  a 
safe  bet  that  they  will  never  return  north 
without   doing  a  bit  of  investing. 


The  biggest  surprise  of  the  week  came 
with  the  announcement  that  George  Roberts, 
managing-director  of  the  Berinstein  chain 
of  houses  for  several  years,  with  head- 
quarters in  Albany,  had  resigned,  and  that 
his  son,  Ormond,  who  has  been  handling  the 
Hudson  Theatre  in  Albany,  followed  suit.  Mr. 
Roberts  has  been  with  the  Berinsteins  for 
eight  or  nine  years  and  his  son  for  about 
four  years.  At  one  time  George  Roberts 
was  a  partner  with  the  late  W.  W.  Berin- 
stein in  handling  the  Hudson  Theatre  in  Al- 
bany. Julius  Berinstein,  who  has  been  man- 
aging the  Palace  in  Troy,  will  look  after 
the  two  Albany  theatres  as  well  as  the  Troy 
house,  leaving  the  management  of  the  El- 
mira  houses  to  the  two  brothers  residing 
in  that  city. 


There  may  be  a  time  when  the  announcer 
on  some  one  of  the  sightseeing  yachts  at 
the  Thousand  Islands,  will  point  to  a  beau- 
tiful mansion  on  an  island  and  will  then 
be  heard  to  declare:  "On  the  right  is  the 
home  of  Uly  S.  Hill,  former  managing-di- 
rector of  the  Strand  motion  picture  thea- 
tres in  Albany  and  Troy."  Some  day  Mr. 
Hill  hopes  to  own  a  home  at  the  Thousand 
Islands,  and  when  Mr.  Hill  sets  out  to  do  a 
thing,  he  generally  comes  through. 


The  benefit  which  Louis  Buettner  recently 
gave  at  the  Majestic  in  Cohoes  for  the  fire 
sufferers  of  that  city  netted  $275.  Mr.  Buet- 
tner isn't  going  to  take  any  vacation  this 
summer,  having  just  moved  into  his  new 
home  and  liking  it  so  well  that  he  can't  pos- 
sibly see  any  reason  for  suffering  the  in- 
conveniences of  the  ordinary  run  of  summer 
hotels.  •  . 


The  Bradley  in  Fort  Edward  is  scheduled 
to  reopen  on  September  1,  following  exten- 
sive improvements  including  new  wiring,  re- 
decorating and  new  seats,  involving  an  ex- 
penditure of  about  $8,00©.  Lew  Fischer,  who 
runs  the  house,  played  the  part  of  Santa 
Claus  on  Film  Row  the  other  day  when 
just  by  way  of  conversation  he  invited  all 
the  girls  in  the  Pathe  exchange  to  have  a  dish 
of  ice  cream  with  him.  Much  to  his  surprise, 
the  entire  crowd  accepted  but  Mr.  Fischer 
was  game  and  paid  the  bill. 


If  you  ever  happen  to  be  in  the  vicinity  of 
Tupper  Lake  and  want  to  cash  a  check,  look 
up  William  Donovan  who  runs  the  Palace 
Theatre  there.  If  he  is  not  at  the  theatre, 
he  will  be  at  his  gents'  furnishing  store.  He 
carries  a  roll  of  greenbacks,  and  yellows, 
too,  that  would  choke  the  proverbial  cow. 
Of  course  Mr.  Donovan  is  called  upon  to 
cash  many  a  check  for  the  woodsmen  who 
float  into  town. 

Jack  Campbell,  assistant  manager  of  the 
Griswold  in  Troy,  is  away  on  his  vacation. 
J  A  Fitzgerald,  manager  of  the  theatre  in 
Hudson  Falls,  is  back  from  a  vacation  on 
the  Maine  coast.  Walter  Suckno  of  the  Al- 
bany and  Regent  theatres  in  Albany  went  to 
New  York  recently  for  a  day  and  then 
stayed  a  week,  making  It  unnecessary  to 
ask  him  when  he  plans  to  take  his  vacation. 

Summer  camps  seem  to  be  all  the  rage 
among   the   exhibitors   in   this   part   of  the 


state.  Al  Barton  of  the  Playhouse  in  Ticon- 
deroga  enjoys  his  spare  hours  at  a  camp 
on  Lake  George.  Charles  Derry  of  the  Em- 
pire in  Port  Henry  has  a  fine  camp  two  or 
three  miles  out  on  Lake  Champlain.  Nate 
Robbins  has  a  cozy  lodge  in  the  Adirondacks 
and  journeys  up  from  Utica.  Harry  Hell- 
man,  owner  of  the  Royal  in  Albany,  has  one 
on  Crooked  Lake,  while  Mike  Kallet  of  Rome 
has  one  at  Old  Forge. 


The  Empire  in  Glens  Falls  inaugurated  a 
new  policy  last  week,  giving  four  changes 
of  program  weekly.  It  is  believed  that  this 
will  brace  up  the  Sunday  shows.  Alec  Sayles 
of  Albany  has  been  handling  the  theatre 
while  John  Garry  is  recovering  from  an  op- 
eration for  appendicitis. 


The  many  friends  of  William  Benton  of 
Saratoga  Springs  will  be  pleased  to  know 
that  his  young  son,  whose  life  hung  in  the 
balance  for  several  days,  is  on  the  road  to 
recovery. 


Are  you  picking  any  winners  at  the  track 
these  days?  This  is  addressed  to  Ben  Apple 
of  Troy,  who  is  right  down  in  front  with 
the  bookies.  If  things  break  as  well  as  a 
year  ago,  Ben  ought  to  retire  the  last  of 
the  month  with  a  good  sized  roll.  Mr.  Apple 
has  always  been  able  to  pick  the  mud  boys, 
and  with  rain  every  day  he  should  be  in  his 
element. 


Here's  the  kind  of  an  exhibitor  Tony  Veiller, 
manager  of  the  Lincoln  in  Troy,  is.  When 
his  car  showed  signs  of  giving  up  the  ghost 
in  Lake  George  the  other  day,  with  Troy 
72  miles  away  and  with  Tony  due  to  open 
at  noon  after  having  been  away  for  a  week's 
vacation,  he  just  naturally  began  negotiations 
for  an  airplane.  The  car  finally  gave  a 
wheeze,  and  after  doing  many  a  mile  in 
record-breaking  time,  Mr.  Veiller  showed 
up  at  the  theatre  with  ten  minutes  to  spare. 
When  Tony  came  back  from  New  York,  he 
brought  many  new  ideas,  one  of  which  has 
improved  the  projection  at  the  well  known 
house. 


Pop  Linton  of  Utica,  busy  getting  his  new 
house  under  way,  was  in  New  York  the  past 
week. 


Even  President  Coolidge  couldn't  rush  Jake 
Rosenthal  of  Troy  into  a  decision.  At  least 
Jake  says  so,  and  he  must  have  meant  it, 
for  the  statement  came  the  other  night  after 
four  hours  spent  with  a  couple  of  film 
salesmen.  And  what  is  more  to  the  point — 
or  at  least  Jake  so  states — he  will  never  die 
of  enlargement  of  the  heart. 


Hats  off  to  Mrs.  A.  T.  Mallory  of  the  Star 
in  Corinth.  She  can  make  the  best  pump- 
kin pie  in  the  whole  Adirondack  region.  Yes, 
there  were  three  pieces  left  last  week,  that 
is  until  a  couple  of  friends  struck  town.  Along 
with  helping  out  at  the  theatre,  Mrs.  Mal- 
lory is  a  catei  ess,  and  that  may  explain  just 
why  her  pies  are  so  good  and  also  why  she 
is  in  so  much  demand  at  all  the  functions 
in  town. 


Pat  Quinlan  of  Tobin  and  Quinlan,  who 
run  the  Ideal  in  Chateaugay,  lives  within 
four  miles  of  the  Canadian  line  and  proudly 
boasts  that  he  has  never  taken  a  drink  in 
his  life.  Mr.  Quinlan  does  the  booking  for 
the  house.  He  has  a  great  habit  of  stick- 
ing his  feet  on  top  of  the  desk,  and  after 
booking  a  picture  never  fails  to  impress 
the  visitor  with  the  scenic  beauties  of  the 
Adirondacks  and  cautions  the  party  not  to 
fail   to  see  Chateaugay  Lake. 


By  this  time,  Bob  Yates,  who  is  helping 
his  mother-in-law,  Mrs.  Carpenter,  run  the 
Arcade  in  Lake  George  this  year,  must  have 
covered  that  first  500  miles  with  his  new 
Buick  sedan.  Mr.  Yates,  who  is  on  big  time 
vaudeville  a  good  part  of  the  year,  wants 
to  speed  up  a  bit.  In  order  to  get  the  first 
500  miles  over  with,  he  has  been  bring- 
ing the  operator  back  each  night  to  War- 
rensburg.  Gasoline  means  nothing  to  him 
just  now. 


808 


MOVING    PICTURE  WORLD 


August  22,  1925 


Pittsburgh 


John  M.  Stahl  expects  to  have  his  fifth  and 
finest  theatre  in  Homestead  ready  for  open- 
ing to  the  public  by  October  15.  The  new 
house  will  seat  1,500,  1,000  on  the  ground  floor 
and  the  balance  in  the  balcony.  The  first 
200  chairs  in  the  balcony  will  be  loge  seats. 

George  Riester,  for  several  months  man- 
ager of  Rowland  &  Clark's  Manor  Theatre 
in  the  Squirrel  Hill  district,  has  been  as- 
signed to  Erie,  where  he  will  act  as  general 
manager  for  the  R.  &  C.  circuit  of  four  the- 
atres in  that  town.  Mr.  Riester  has  already 
taken  up  his  new  duties  in  Erie.  The  new 
manager  at  the  Manor  is-  Robert  A.  Morrison. 


Chicago 


The  new  Rialto  Theatre  going  up  at  Bush- 
nell,  111.,  will  be  ready  for  an  early  fall  open- 
ing. This  is  the  house  that  was  erected  be- 
cause the  little  city  voted  for  an  open  Sun- 
day recently. 


The  Tangerine  Grove  Theatre  at  6839  to 
6855  Stony  Island  avenue,  Chicago,  will  be 
opened  next  month.  The  building  was  sold 
last  week  by  Nathan  and  Samuel  Bloomfield 
to  M.  L  and  Phillip  A.  Weinstein  for  a  re- 
ported $293,000.  The  new  owners  have  not 
yet  announced  their  plans. 


Forrest  1  Shontz,  manager  of  the  Kenyon 
Theatre  on  the  Northside,  was  married  on 
August  4  to  Miss  Ethel  Parker.  .After  a 
short  wedding  trip  the  couple  will  make  their 
home  on  the  \orthside.  Congratulations. 


H.  J.  Scarry,  cashier  of  the  Ilandhox  The- 
atre at  1-7  West  Madison  street,  Chicago, 
was  held  up  Inst  week  by  a  lone  robber  and 
forced  to  turn  over  the  receipts. 


Louis  Meyers  of  the  Star  and  Dreamland 
Theatre.  McKeesport,  is  vacationing  with  his 
family  for  three  weeks.  The  party  is  making 
an  automobile  trip,  visiting  Atlantic  City, 
Philadelphia  and  New  York. 


Among  the  local  exhibitors  who  have  re- 
cently spent  their  vacations  in  Atlantic  City 
are  included:  Sam  Gould.  Northside;  Jake 
PJchman,  Pittsburgh;  Hyman  Goldberg, 
Pittsburgh:  George  Panagatocas  and  Milan 
Salowich,  Johnstown,  and  Nick  Notopoulos, 
Altoona. 


H:;rt  Dattola,  owner  of  the  Alhambra,  Xew 
Kensington,  is  the  proud  recipient  of  a  check 
for  ten  dollars  as  prize  money  to  him  from 
the  I  niversal  exchange,  for  his  having  built 
one  of  the  finest  lobby  displays  to  exploit 
"The  Fighting  Hanger"  serial. 


Mrs.  McGinley  and  her  daughter  of  the 
Grand  Theatre,  Elizabeth,  recently  visited 
Film  Row,  making  the  trip  to  Pittsburgh  in 
their  classy  Pierce-Arrow  car. 


T.  J.  Vincent,  manager  of  the  Dreamland 
Theatre,  McDonald,  accompanied  by  his  fam- 
ily, is  vacationing  in  Philadelphia,  Atlantic 
City  and  New  York.  Vincent  is  visiting  his 
old  home  in  "Philly." 


Among  the  recent  exhibitor  visitors  to  Film 
Row  were:  Jake  Silverman,  Altoona;  Mike 
Rosen  bloom,  Charleroi;  Jake  Smith,  Barnes- 
boro;  Charles  Feinler,  Wheeling,  and  Carl 
Becker,  Butler. 


Marion  Davies  greets  Rear  Admiral  Vogel- 
sang,  U.  S.   N.,  between  scenes  of  Monta 
Bell's  "Lights  of  Old  Broadway,"  a  Metro- 
Goldwyn-Mayer  production. 


Tom  Reed,  theatre  manager  of  Duquoin, 
111.,  has  returned  from  a  trip  to  the  West 
Coast.  Harry  Redmond,  owner  of  the  Ma- 
jestic at  East  St.  Louis.  111.,  is  also  back  on 
the  job  after  a  pleasant  sojourn  in  the  Yel- 
lowstone Park  country. 


Ely  J.  Goldstein,  manager  of  the  Morris 
Theatre,  Northside,  is  vacationing  in  Florida. 


W.  M.  Savage,  well  known  exhibitor  of 
Alton,  111.,  has  been  re-elected  president  of 
the  Illinois  Poster  Association  and  W.  L. 
Busby  of  the  Empire  Theatre  at  Quincy,  111., 
treasurer.  B.  W.  Robbins  is  secretary  and 
David  Jarrett  is  vice-president. 


Joseph  Desberger,  manager  of  the  Wash- 
ington Square  Theatre  at  Quincy,  111.,  will 
close  it  for  a  few  weeks  to  rebuild  the  ven- 
tilation system,  rearrange  the  seats  and 
make  other  improvements. 


Nate  Wolf  of  the  picture  department  of 
the  Orpheum  circuit  has  returned  from  his 
honeymoon  trip  to  the  West  Coast  and  the 
boys  are  giving  him  the  glad  hand. 

Kansas  City 

Lawrence  Lehman,  manager  of  the  Or- 
pheum, Kansas  City,  has  returned  from  Colo- 
rado Springs  to  prepare  for  the  opening  of 
the  theatre  August  23.  The  Auditorium  The- 
atre, the  "boards"  upon  which  Edwin  Booth 
and  Lawrence  Barrett  once  paced  with  many 
a  tragic  gesture,  will  be  the  home  this  sea- 
son of  the  "Midnight  Follies,"  burlesque. 


Glen  W.  Dickinson,  who  owns  theatres  in 
Lawrence.  Kas.,  Junction  City,  Kas.,  and 
Manhattan,  Kas.,  has  purchased  the  New  Lew- 
is Theatre  in  Independence,  Mo.,  from  W.  T. 
Boles  and  C.  M.  Purcell. 


So  youthful  appearing  is  Bruce  Fowler, 
new  manager  of  the  Newman  Theatre,  Kan- 
sas City,  that  the  Kansas  City  Star,  by  way 
of  introducing  him  to  theatre  patrons,  pub- 
lished a  cut  and  story  of  liberal  space  of 
him  the  other  day. 


Among  the  changes  in  management  of  the- 
atres in  the  Kansas  City  territory  in  the  last 
week  are:  Royal  Theatre,  Carrollton,  Mo., 
leased  by  A.  E.  Jarboe  to  H.  Waybill;  Savoy 
Theatre,  Palmyra,  Mo.,  purchased  by  S.  N. 
Graham,  former  owner  of  the  Rex  Theatre, 
LaGrange,  Mo.;  Park  E.  Sherlock,  former  ad- 
vertising manager  of  the  Gayety  Theatre, 
Kansas  City,  has  been  appointed  manager, 
succeeding  Fred  Waldmann. 

A  brand  new  rumor  going  the  rounds  in 
Kansas  City  has  It  that  Marcus  Loew.  as  well 
as  Metro-Goldwyn,  is  connected  with  the  new 
».:.<  <•<  .•>••«  theatre  and  office  building  project, 
which  Is  being  promoted  on  the  site  of  Lin- 
wood  boulevard  and  Troost  avenue,  Kansas 
City, 


Earl  T.  Cook  has  been  named  manager  of 
the  Pantages  Theatre,  Kansas  City.  Mr. 
Cook,  whose  experience  covers  fifteen  years, 
comes  to  Kansas  City  from  Detroit  where 
he  was  manager  of  the  Miles  Theatre. 


Fred  Sears,  who  was  named  manager  of 
the  Empress,  Kansas  City,  the  other  day,  ar- 
rived Monday  to  make  preparations  for  the 
opening  of  the  house,  which,  he  announced, 
would  be  August  23. 


ALICE  ARDELL 
This  is  the  young  Parisian  girl  who  is  star- 
ring in  a  series  of  two-reel  comedies  which 
Joe  Rock  is  producing  for  F.  B.  O. 


Ohio 


Tommy  Carroll,  among  the  most  popu- 
lar oj  Cleveland  managers,  has  again  as- 
sumed control  of  the  State  Theatre  in  that 
city.  With  the  exception  of  the  two  past 
seasons,  one  of  which  was  spent  in  Detroit, 
Carroll  has  been  managing  Cleveland  thea- 
tres for  a  decade.  This  is  the  second  time 
he  has  been  in  charge  of  the  State,  having 
resigned  from  that  house  two  years  ago 
to  spend  a  season  in  Europe.  His  other 
managerial  duties  included  the  Mall,  Stand- 
ard and  Euclid  Avenue  Opera  House. 

Emory  Downs,  who  has  been  managing  the 
Dome  Theatre.  Youngstown,  Ohio,  in  back 
in  Cleveland  again,  having  charge  of  Loew's 
Allen  Theatre.  Years  ago  Downs  managed 
the  Knickerbocker  Theatre  in  Cleveland. 

E.  F.  and  Mrs.  Harlan,  who  own  and  man- 
age the  Gem  Theatre  at  Fremont,  Ohio,  re. 
eetved  ■  lisit  from  the  stork  recently. 
Mother  and   son  are   doing  nicely. 

A.  A.  Broiler,  who  has  been  manager  of 
the  Kaypee  Theatre,  Mt.  Gilead.  Ohio,  since 
the  house  originally  opened  three  years  ago, 
has  resigned  and  has  been  succeeded  by 
Griffith  Granger. 


The  Opera  House  at  Mansfield,  Ohio,  is 
off  to  a  flying  start  for  the  new  season. 
Manager  »W.  A.  Partello  is  quite  enthusiastic 
over  the  outlook  for  the  coming  months  and 
has  booked  some  of  the  season's  biggest. 

The  Prineeaa  I  h<-atre,  Toledo,  Ohio,  In  re- 
"ln-nitiK  for  the  new  season,  announces  that 
all  features  will  be  shown  for  the  entire 
(reek,  instead  of  playtag  a  split-week  policy 
as  heretofore.  The  Princess  in  an  exclusive 
Paramount  house. 


The  Pictorium  at  Dennison,  Ohio,  and  the 
Vale  Theatre  at  Uhrichsville,  Ohio,  both  of 
which  have  been  in  possession  of  L  Cowan, 
have  been  sold  to  G.  M.  Jardon. 


The  Fairbanks  Theatre,  Springfield,  Ohio, 
which  plays  a  policy  of  pictures  and  legiti- 
mate during  the  regular  season,  is  showing 
picture  and  will  continue  to  do  so  for  the 
remainder  of  the  summer.  Manager  E.  C. 
Paul  announces  that  his  programs  will  be 
changed  daily. 


The  New  Palace,  Toledo's  newest  picture 
house,  which  is  scheduled  to  open  at  an  early 
date,  will  show  all  the  better  first-run  re- 
leases, according  to  a  statement  by  Howard 
Feigley  of  the  Toledo  Theatres  Company, 
who  have  the  house. 


August  22,  1925 


Evelyn   Brent   is  "Lady   Robinhood"  in  the 
forthcoming  F.  B.  O.  special. 

Detroit 

Vacation  seasons  are  practically  over  in  the 
film  trade  in  Detroit.  Thomas  D.  Moule,  gen- 
eral manager  of  the  Kunsky  theatre,  is  back 
from  a  three  weeks'  motor  trip;  Jack  Saxe 
of  the  Favorite  Film  Co.,  is  back  after  cover- 
ing 2,500  miles  to  the  West  in  his  car,  and 
Fred  North,  manager  of  the  First  National 
Exchange,  is  back  at  his  desk  after  two 
weeks  in  the  open. 


George  F.  Koppin.  who  operates  about 
twenty-two  theatres  in  the  neighborhood 
sections  of  Detroit,  is  giving-  a  corn  roast 
at  his  Halfway  Subdivision  for  film  men  on 
August  15.  There  will  be  athletic  sports,  a 
band  concert  and  plenty  to  eat. 


The  Butterneld  offices  in  Detroit  report 
that  the  Strand  is  the  only  house  now  open 
in  Grand  Bnpids.  Buttertield  recently  pur-, 
chased  the  control  of  five  downtown  thea- 
tres operated  by  Consolidated  and  has  closed 
them  for  alterations.  They  will  open  early 
in  September. 


Kimmel  Bros.'  new  theatre  at  Nine  Mile 
Bond  and  John  B  street,  is  nearintv  com- 
pletion and  will  be  rendy  for  opening  Aug- 
ust 25.  The  house  will  sent  1,00©  and  will 
have  a  20-foot  lobby. 


J.  A.  Carrier,  manager  of  the  Broadway 
Strand,  has  been  appointed  Detroit  pageant 
official  to  select  the  most  beautiful  girl  in 
the  city  to  represent  the  Motor  City  at  the 
annual  Atlantic  City  pageant. 


West  Virginia 

The  Metropolitan  Theatre  at  Morgantown, 
W.  Va.,  owned  by  the  Comuntzis  Brothers, 
celebrated  its  first  birthday  on  July  20,  and 
in  honor  of  the  event  the  owners  of  the  thea- 
tre held  "Open  House  Week."  Each  day  dur- 
ing the  week,  from  11  until  12  o'clock,  the 
theatre  doors  were  open  so  that  the  general 
public  could  see  the  "insides,"  such  as  the 
projection  room,  the  ventilating  system,  the 
lobby  display  studio,  offices,  etc.  Large  crowds 
of  Morgantowners  took  advantage  of  this  op- 
portunity to  see  the  workings  of  a  modern 
theatre.  Uniformed  attendants  were  in  charge 
of  the  guests. 

Following  is  the  efficient  house  staff  of  the 
Metropolitan:  Fielding  K.  O'Kelly,  manager; 
Jimmie  O'Kelly,  assistant  manager;  Edward 
H.  Bubert,  director  of  publicity;  Leo  Schlagel, 
orchestra  conductor  and  H.  K.  Kelly,  pro- 
jectionist. 


MOVING    PICTURE  WORL 


Canada 

The  Tivoli  Theatre,  the  second  largest  ex- 
clusive picture  house  in  Toronto,  has  re- 
opened with  considerable  eclat,  the  first  at- 
traction, "The  Unwanted,"  a  British  produc- 
tion from  G.  B.  Samuelson,  proving  a  big 
magnet.  The  success  of  this  feature  was  so 
great  that  the  picture  was  held  over  for  a 
second  week  at  35  and  50  cents  by  Manager 
Tommy  Daly.  Incidentally,  Luigi  Romanelli 
and  his  orchestra,  one  of  the  best  musical 
organizations  of  the  Ontario  Capital,  is  back 
at  the  Tivoli  as  a  permanent  feature. 


Manager  John  Arthur  of  the  Toronto  Hip- 
podrome got  the  Regent  Theatre  under  way 
again  on  August  15  with  the  Canadian 
premier©  of  Charlie  Chaplin's  "The  Gold 
Rush."  The  Regent  is  Toronto's  big  time 
picture  hall,  with  performances  being  given 
twice  daily  at  special  prices.  "The  Gold 
Rush"  has  been  booked  for  an  indefinite  en- 
gagement, after  which  it  will  tour  the 
provinces,  playing  at  all  theatres  of  the 
Famous  Players  Canadian  Corporation. 


Manager  Howard  Conover  of  the  Imperial 
Theatre,  Montreal,  provided  accommodation 
on  Friday  afternoon,  August  7,  for  800  chil- 
dren who  are  attending  the  Daily  Vacation 
Bible  Schools  of  Montreal,  this  being  the  an- 
nual theatre  treat  for  the  pupils  of  the  spe- 
cial summer  schools. 


A  unique  policy  has  been  arranged  by  Man- 
ager John  Hazza  for  the  Capitol  Theatre, 
Calgary,  Alberta,  a  big  Western  Canadian 
cenema,  affecting  the  performances  on  three 
days  of  the  week  only.  On  Wednesday, 
Thursday  and  Friday  of  each  week  all  seats 
are  reserved  for  the  evening  performance  and 
only  two  shows  are  given,  one  at  2:15  and 
the  other  at  8:15  p.  m.  For  the  rest  of  the 
week  performances  are  conducted  continu- 
ously and  seats  are  not  reserved. 


For  years  the  York  Theatre,  Yonge  and 
Bloor  streets,  Toronto,  was  unique  in  that 
it  carried  out  a  definite  policy  of  changing 
programs  every  day  in  the  week.  This  was 
when  the  house  was  owned  by  the  late  Harry 
Brouse  of  Ottawa,  who  died  one  year  ago. 
This  custom  has  been  discontinued  by  Man- 
ager Clarence  Tremblay,  however,  with  the 
result  that  the  usual  plan  now  is  to  have 
three  program  changes  weekly,  Monday, 
Wednesday  and  Friday. 


John  T.  Fiddes,  proprietor  of  the  Playhouse 
Theatre  of  Winnipeg,  has  hit  upon  an  inter- 
esting side  attraction  to  boost  interest  in  the 
house.  He  has  arranged  a  "Made  in  Winni- 
peg" exhibition  which  is  to  cover  a  period  of 
thirty  days,  the  various  exhibits  being 
changed  at  intervals.  This  exhibition  is  pre- 
sented in  the  spacious  lobby  of  the  theatre. 


D.  Leach  has  bought  the  Empress  Theatre, 
Calgary,  Alberta,  and  is  managing  the  house 
himself.  The  Empress  is  one  of  the  brightest 
of  local  neighborhood  cinemas. 


Leonard  Bishop,  manager  of  the  Regent 
Theatre,  Ottawa,  Ontario,  a  Famous  Players 
house,  has  been  appointed  manager  of  the 
Russell  Theatre,  Ottawa,  which  the  corpora- 
tion interests  recently  acquired  for  special 
presentations.  Mr.  Bishop,  who  returned  re- 
cently from  a  lengthy  visit  in  California,  will 
have  charge  of  both  the  Regent  and  the  Rus- 
sell in  Ottawa. 


When  a  great  many  of  the  regular  patrons 
of  the  Strand  Theatre,  Hamilton,  Ontario, 
went  to  Burlington  Beach,  the  nearby  sum- 
mer resort,  for  the  hot  weather,  Manager  H. 
E.  Wilton  of  the  Strand  decided  to  keep  in 
personal  touch  with  his  holidaying  customers 
with  a  series  of  weekly  letters  which  were 
sent  by  mail  to  their  summer  homes.  These 
letters  tell  of  current  features  and  coming 
attractions,  while  interesting  news  is  also 
included.  Many  have  told  him  of  the  re- 
ceipt of  these  letters. 


Are  You  Boosting  Your  Short  Sub- 
jects? 

They  Deserve  It. 


809 


Minnesota 

Universal  officials  answering  a  letter  of  a 
Minneapolis  newspaper  put  an  end  to  rumors 
that  a  first-run  house  would  be  built  here. 
The  house  will  not  be  built  for  the  time 
being,"  according  to  the  letter.  It  is  known 
that  Finkelstein  &  Ruben  recently  signed 
a  first-run  Universal  contract  for  the  Twin 
Cities. 


The  latest  rumor  is  that  Balaban  &  Katz 
will  build  a  house  here.  It  is  know  that 
several  theatrical  firms  have  been  looking 
over  a  choice  site  on  upper  Hennepin  ave- 
nue. Balaban  &  Katz  are  said  to  be  among 
them. 


Al  Steffes  returned  from  the  Detroit  meet- 
ing, spent  a  day  in  conference  with  repre- 
sentative exhibitors  and  then  disappeared 
for  parts  unknown.  Al  took  time  to  deny  sev- 
eral rumors  regarding  his  affiliations  before 
leaving. 


The  harvest  season  is  in  full  blast  in 
Minnesota  and  the  Dakotas  and  the  small 
town  exhibitors  are  wearing  smiles  in  antici- 
pation of  the  coming  season's  business.  Con- 
ditions look  the  best  of  any  time  since  the 
war  for  the  small  town  exhibitors.  Crops  are 
good  and  the  farmers  are  rapidly  getting 
back  on  their  feet. 


Oklahoma 

C.  Lyle  and  E.  B.  James  will  open  their 
new  theatre  at  Holdenville,  Okla.,  in  the  near 
future. 


Key  and  Spaulding  have  opened  their  new 
theatre  at  Braman,  Okla. 


The  Rex  Theatre  Company  will  erect  a  new 
theatre  at  Wewoka,  Okla. 


C.  M.  Hartman  and  Mr.  Coons  are  each 
building  a  theatre  building  at  Camegia, 
Okla.,  which  will  make  three  theatres  for 
Carnegia. 


W.  H.  Clover  has  purchased  the  Liberty 
at  Wirt,  Okla. 


The  Liberty  at  Seminole,  Okla.,  will  close 
for  repairs  but  reopen  in  the  near  future. 


Mr.  Woods  has  purchased  the  Hamley  at 
El  Reno,  Okla.,  from  Mrs.  Hamley,  who  has 
managed  the  theatre  since  the  death  of  her 
husband  a  year  ago, 


Dr.  Baumgarten  will  soon  erect  a  new  the- 
atre building  at  Cordel,  Okla. 


CAROL  DEMPSTER 
The  D.  W.  Griffith  star  as  she  will  be  seen 
in  "That  Royle  Girl,"  a  Paramount  picture 
directed  by  "D.  W." 


810 


MOVING    PICTURE  WORLD 


August  22,  1925 


Omaha 

In  spite  of  considerable  discouragement  in 
Omaha,  Clayton  Lynch,  chairman  of  the 
Greater  Movie  Season  movement  in  Omaha, 
and  Stuart  Gould,  advertising  man  of  the 
Omaha  Bee,  have  succeeded  in  going  ahead 
with  the  movement  here.  The  string  of  thea- 
tres here  owned  by  A.  H.  Blank  of  Des 
Moines  was  the  only  group  of  picture  show- 
houses  that  agreed  from  the  first  to  go  into 
the  thing  and  co-operate.  The  other  big 
houses  flatly  refused,  giving  one  reason  or 
another.  The  smaller  or  suburban  houses  also 
refused.  However,  the  chairman  and  the 
Omaha  Bee  continued  to  fight  for  the  move- 
ment and  now  have  it  going  nicely. 


The  Frank  Amusement  Company,  head- 
quarters at  Waterloo,  la.,  has  just  acquired  a 
number  of  additional  theatres  including  the 
Grand  at  Oelwein,  la.;  the  Isis,  Cedar  Rapids, 
la.;  the  Orpheum,  Clinton,  la.  Three  other 
Iowa  theatres  are  under  option  and  by  Janu- 
ary 1  it  is  expected  that  this  company  will 
be  operating  a  chain  of  ten  theatres.  This 
company  was  already  operating  the  Plaza 
and  Rialto  theatres  at  Waterloo.  The  Plaza 
is  undergoing  remodeling  and  redecorating 
and  will  in  the  future  seat  1,250  instead  of 
670,  as  previously. 


H.  F.  Shorty  has  been  made  manager  of 
the  Rialto  at  Missouri  Valley,  la.  He  was 
formerly  connected  with  the  Princess  at 
Missouri  Valley. 


Union  musicians  at  the  Strand  and  Rialto 
In  Omaha  are  asking  for  an  increase  in 
wages  of  $10  a  week.  Ralph  Goldberg  of 
the  World  Realty  Company,  Omaha,  an- 
nounced that  the  Sun  Theatre  will  not  pay 
the  increase.  Edwin  G.  Stevens,  secretary 
of  the  musician's  union,  said  that  unless 
the  increase  is  forthcoming  the  musicians 
will  not  renew  their  contracts  on  Septem- 
ber 1.  Mr.  Goldberg  said  that  the  theatre  may 
use  pipe  organ  music  exclusively.  The 
Strand  and  Riolto  managements  last  week 
were  not  ready  to  announce  their  decision. 


Johnny  Harron  and  Helen  Dunbar  in  a  scene 
in  "Satan   in   Sables,"  a   Warner  Brothers 
picture  starring  Lowell  Sherman. 

Lopez  Makes  Orchestration 

Vincent  Lopez,  noted  orchestra  leader,  has 
completed  an  orchestration  of  "Little  Annie 
Rooney"  as  a  compliment  to  Mary  Pickford's 
portrayal  of  Annie  Rooney  in  her  new  screen 
play  of  the  same  title. 

The  Lopez  orchestra  will  broadcast  "Little 
Annie  Rooney"  at  all  its  concerts.  An  innova- 
tion is  promised  in  that  the  Lopez  orchestra- 
tion will  include  the  first  fox  trot  arrangement 
of  the  famous  old  song.  It  will  be  a  complete 
combination  of  the  fox  trot  and  waltz  orchestra- 
tions to  be  played  as  an  accompaniment  to  the 
picture  in  all  theatres  and  radio  programs. 


LOOKING  OVER  THE  NEW  NEIGHBOR'S  FLAT 
No,  it  wasn't  curiosity  that  caused  Marion  Harlan,  playing  the  lead  in  "Shoes,"  first 
Fox  O'Henry,  to  visit  Kathryn  Perry,  who  plays  Helen  in  the  Fox  "Helen  and  Warren" 
series.  It  was  done  in  a  true  friendly  spirit.  But  Marion  didn't  miss  a  thing  in  the  flat 
built  to  house  the  series  Fox  is  making  from  Mabel  Herbert  Urner's  delightful  stories 
of  "The  Married  Life  of  Helen  and  Warren."  According  to  what  she  told  Madge  Bel- 
lamy and  Alma  Rubens,  co-workers  on  the  Fox  stage,  Warren  isn't  a  bit  stingy  and 
Helen  has  very  good  taste.  The  pictures  are  real  oil  painting,  her  library  is  full  of 
valuable  first  editions  and  her  phonograph  is  a  "wow";  real  mahogany,  houses  a  radio 

and  has  every  new  device. 


Denver 

Greater  Movie  Season  opened  in  Denver 
on  August  1  with  the  largest  parade  seen  in 
Denver  in  many  years.  Because  August  1 
is  a  state  holiday  more  than  the  usual  num- 
ber of  people  were  free  to  view  the  parade, 
which  was  three  and  a  half  miles  long.  The 
most  elaborate  float  was  that  of  the  Rivoli 
Theatre,  which  was  lavishly  decorated  with 
ladies  of  the  chorus.  The  most  distinctive 
was  that  of  the  Ogden  Theatre,  which  con- 
tained a  typical  pioneer  scene  with  the 
pioneers  dressed  in  costume  and  Indians 
hovering  about. 


H.  E.  Huffman  announces  the  installation 
of  a  new  ventilating  system  in  his  Bluebird 
Theatre,  one  of  the  popular  suburban  houses 

in  Denver. 


Jacob  Kppler,  for  many  year»  mnnajcer  and 
Ntockholdcr  in  the  Og-den  Theatre,  one  of  the 
■  argent  and  bent  patronised  nuhurban  houae* 
of  Denver,  haN  terminated  hi*  connection 
with  that  theatre.  He  hiiH  purchased  a  new 
sedan   and  will  drive  it  to  his  home  In  San 

1  ii<i»  <-o,  Htirrr  he  will  live  until  In-  de- 
cides i\t  make  gome  new  connection.  Mr. 
Kppler  was  an  active  member  of  the  M .  P. 
T.  O.  of  Colorado  and  of  the  Denver  Joint 
Hoard  of  Arbitration.  He  made  a  Kreat  sue- 
of  the  Ogden  Theatre  and  wan  very  pop- 
ular with  everyone  In  the  motion  picture  In- 
dustry in  thin  territory.  He  will  be  ane- 
ceeded  ax  manager  by  Harvey  A.  Goodrldge. 


Fire  broke  out  In  the  booth  of  the  Palm 
Theatre  on  West  Colfax  avenue  in  Denver 
last  week.  It  was  caused  by  the  buckling  of 
film  in  the  machine.  Through  the  prompt 
action  of  the  employes  and  the  Denver  Fire 
Department  it  wag  extinguished  without 
much  damage.  The  total  damages  will  be 
less  than  $300  and  that  was  largely  confined 
to  the  damage  to  the  prints. 


Frank  Bronte,  owner  of  the  Gem  Theatre, 
Yuma,  Col.,  is  seriously  ill.  He  is  leaving 
immediately  for  Rochester,  Minn.,  where  he 
will  visit  the  Mayo  Clinic  and  submit  to  an 
operation.  All  his  friends  extend  best  wishes: 
for  a  speedy  recovery. 


W.    E.   Renzleman    of   the   Wray  Theatre, 

Wray,  Col.,  is  in  Denver  endeavoring  to  pur- 
chase another  theatre. 


B.  W.  Footman,  manager  of  the  Liberty 
Theatre,  Colorado  Springs,  was  also  a  vis- 
itor on  Film  Row  last  week,  buying  film  to 
amuse  the  tourists.  Mr.  Footman  announces 
that  there  are  more  tourists  visiting  the 
Pike's  Peak  region  this  year  than  ever  before. 


W.  H.  Reno  of  Trinidad,  Col.,  has  pur- 
chased the  Palace  Theatre  of  that  city  from 
D.  L>.  Stonebraker. 


W.  T.  Sterling  has  sold  his  Crystal  The- 
atre in  Carrizozo,  N.  M.,  to  George  Dowdle, 
who  owns  the  Alemento  Theatre  in  Alamor- 

gordo,  N.  M. 


Fred  Muller  has  closed  his  Montenair  The- 
atre in  Taos,  N.  M.,  for  remodeling  and  re- 
pairs.   He  expects  to  reopen  within  the  next 

few  weeks. 


F.  A.  Kennedy,  manager  of  the  Movie  Hall 
at  Mack,  Col.,  has  also  closed  his  theatre  for 
repairs.  He  expects  to  open  with  brand  new 
equipment  about  September  1. 


Other  visitors  in  Denver  last  week  were 
Ed  Anderson  of  the  Colonial  Theatre,  Pueblo, 
Col.,  and  William  Delahoyde,  of  the  Garden 
Theatre,  Lusk,  Wyo. 


"Lame  Brains" 

Joe  Rock  has  put  into  actual  production  his 
first  Blue  Ribbon  Comedy,  which  will  be  titled 
"Lame  Brains."  In  this  production  Alice  Ar- 
dell  is  starred.  She  makes  her  screen  debut 
in  this  comedy.  Chester  Conklin  is  the  male 
star  co-featured  in  this  production,  which  will 
be  released  by  F.  B.  O.  in  September. 


STRAIGHTf rom  tte  SHOULDER  REPORB 

A  Department  for.  The  information  of  exhibitors 


EDITED  BY  A.  VAN  BUREN  POWELL 


Associated  Exhibitors 


First  National 


CHECHAHCOS.  Star  cast.  Good  scenic.  Not 
so  much  a  story,  too  long-  in  fact  too  much 
snow  stuff,  but'  at  that  it's  fine  for  those 
who  like  it.  All  classes  town  of  2,500.  Ad- 
mission 10-30.  A.  C.  Gordon,  Star  Theatre, 
Weiser,  Idaho. 

F.  B.  O. 


AMERICAN  MANNERS.  (5,200  feet).  Star, 
Richard  Talmadge.  Our  first  one  and  seemed 
to  go  across  good  with  the  young  folks.  The 
print  was  poor  and  had  three  stops.  Hope  the 
next  show  will  have  a  better  print.  Plenty 
of  action  all  through.  Tone,  okay.  A  family 
picture.  Not  a  special.  Good  appeal.  Better 
class  town  of  4,600.  Admission  10-15.  C.  A. 
Anglemire,  "Y"  Theatre  (404  seats),  Naz- 
areth, Pennsylvania. 

BANDIT'S  BABY.  Star,  Fred  Thomson. 
Fine  Thomson  picture  that  pleased  them  all. 
Why  say  more?  Tone,  good.  Sunday,  yes. 
Good  appeal.  All  classes.  Admission  10-25-30. 
W.  H.  Odom,  Pastime  Theatre  (250  seats), 
Sandersville,  Georgia. 

BLOOD  HOUND.  Star,  Bob  Custer.  A  good 
north  western  picture  and  will  please  your 
western  audience.  This  is  a  fairly  good  little 
star  and  will  be  a  big  one  some  day.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Appeal,  75 
per  cent.  Industrial  class,  town  of  6,000.  Ad- 
mission 10-30.  L.  O.  Davis,  Virginia  Theatre 
(600  seats),  Hazard,  Kentucky 

BREED  OF  THE  BORDER.  (4,920  feet). 
Star,  Lefty  Flynn.  Just  another  western 
with  Lefty  Flynn  miscast.  He  makes  the 
same  Impression  with  an  audience  of  being 
a  western  hero  as  Wallace  Beery  does  play- 
ing a  parlor  vamp.  Tone,  fair.  Sunday,  no. 
Special,  no.  Average  appeal.  All  classes, 
town  of  3.000.  Admission  15-25-30.  A.  E.  An- 
drews, Opera  House  (500  seats),  Emporium, 
Pennsylvania 

CHEAP  KISSES.  (6,538  feet).  Star  cast. 
Our  audience  did  not  like  this  picture,  as  it 
is  sickish.  Tone,  good.  Sunday,  no.  Special, 
no.  Appeal,  60  per  cent.  J.  M.  Blanchard. 
Lone  Rock,  Kossuth  County,  Iowa. 

CLOUD  RIDER.  Star,  Al  Wilson.  This  was 
a  fairly  good  stunt  picture  and  should  do 
good  for  the  boys  on  Saturday  night  crowd. 
I  played  It  on  Saturday  to  fair  business.  I, 
however,  do  not  consider  it  as  good  as  the 
former  one,  "The  Air  Hawk."  Tone,  good. 
Sunday,  no.  Special,  no.  Good  appeal.  All 
classes,  town  of  3,000.  Admission  15-25-30. 
A.  E.  Andrews,  Opera  House  (500  seats). 
Emporium,  Pennsylvania. 

CRASHING  THROUGH.  (6  reels).  Star. 
Harry  Carey.  Just  a  fair  western.  Not  as 
good  as  those  he  is  making  to-day,  but  will 
pass.  This  is  old,  but  you  will  always  show 
a  little  credit  on  our  friend  Harry's  pictures. 
Tone,  good.  Hardly  suitable  for  Sunday. 
Special,  no.  Fair  appeal.  Mining  class,  town 
of  150.  Admission  15-25.  John  Cleva,  Jr.. 
Enterprise  Theatre,  Glen  Alum,  West  Vir- 
ginia. 

JIMMIE'S  MILLIONS.  Star.  Richard  Tal- 
madge.  A  picture  full  of  action  and  a  fair 
story.  If  you  have  a  patronage  that  likes 
action  pictures  you  can't  go  wrong  on  these 
Talmadges.  They  are  all  consistently  good. 
F.  B.  O.  usually  delivers  the  goods.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Appeal,  85 
per  cent.  General  class,  town  of  3,600.  Ad- 
mission 10-20.  William  A.  Clark,  Sr.,  Castle 
Theatre  (400  seats),  Havana,  Illinois. 

LAUGHING  AT  DANGER.  Star,  Richard 
Talmadge.  Plenty  of  action  and  excitement 
My  second  Talmadge  and  I  am  sure  pleased 
with  them.  About  one  more  and  he  will  be 
made  here.   Tone,  okay.   Sunday,  okay.  Ap- 


These  dependable  tips  come  from  ex- 
hibitors who  tell  the  truth  about  pic- 
tures to  help  you  book  your  program 
intelligently.  "It  is  my  utmost  desire  to 
serve  my  fellow  man,"  is  their  motto. 

Use  the  tips;  follow  the  advice  of  ex- 
hibitors who  agree  with  your  experi- 
ence on  pictures  you  both  have  run. 

Send  tips  to  help  others.  This  is 
your  department,  run  for  you  and 
maintained  by  your  good-will. 


peal,  90  per  cent.  R.  L.  Nowell,  Idle  Hour 
Theatre,  Monroe,  Georgia. 

RIDING  COMET.  Star,  Yakima  Canutt. 
Very  good  western  with  lots  of  action  and 
some  good  stunts.  Didn't  draw  on  account 
of  being  new  star,  but  he  has  the  stuff  to 
make  real  western  pictures.  Tone,  okay. 
Audience  appeal,  90  per  cent.  R.  L.  Nowell, 
Idle  Hour  Theatre,  Monroe,  Georgia. 

SPIRIT  OF  THE  U.  S.  A.  (8,312  feet). 
Star,  Mary  Carr.  Showed  this  on  the  Fourth 
and  found  it  most  suitable  for  that  date.  It's 
a  very  good  picture  and  the  sob  stuff  will 
make  a  lot  shed  some  tears.  All  in  all,  this 
kind  of  picture  once  in  a  while  is  good, 
especially  for  the  small  town.  Tone,  good. 
Sunday,  yes.  Special,  yes.  Appeal,  85  per 
cent.  Mining  class,  town  of  150.  Admission 
15-25.  John  Cleva.  Jr.,  Enterprise  Theatre, 
Glen  Alum,  West  Virginia. 

THAT  DEVIL  ftlEMADO.  Star,  Fred 
Thomson.  A  mighty  fine  western  that  pleased 
everyone.  Best  from  Thomson  yet.  Lots  of 
action  and  thrills.  Will  please  anywhere. 
Tone,  okay.  Sunday,  okay.  Appeal,  100  per 
cent.  R.  L.  Nowell,  Idle  Hour  Theatre,  Mon- 
roe, Georgia. 

THERE'S  MILLIONS  IN  IT.  Star.  Clive 
Brooks.  A  fair  program  show  that  we  lost 
money  on  playing  against  a  baseball  car- 
nival. It  has  some  interesting  shots  of  Eng- 
lish scenery  In  it.  There  are  some  thrills  in 
it.  Tone.  good.  A  family  picture.  Not  a 
special.  Fair  appeal.  Better  class  town  of 
4.500.  -Admission  10-15.  C.  A.  Anglemire, 
"Y"  Theatre  (404  seats),  Nazareth,  Pennsyl- 
vania. 

WHITE  FANG.  Star  cast.  "Stronghearf 
in  this  picture.  It  drew  a  nice  business  and 
pleased.  We  class  it  above  the  average  pro- 
gram and  should  get  you  more  money.  Tone, 
good.  Sunday,  yes.  Special,  no.  Appeal,  90 
per  cent.  General  class,  town  of  3.000.  Ad- 
mission 10-20.  William  A.  Clark,  Sr.,  Castle 
Theatre   (400  seats),  Havana,  llinols. 

WHITE  SIN.  Star,  Madge  Bellamy.  Pretty 
good  little  program  picture  with  pretty  luvie 
Madge  Bellamy  doing  some  wonderful  work. 
Picture  plot  was  an  old  one  done  over,  but 
the  director  held  the  attention  of  the  audi- 
ence from  beginning  to  end  and  several 
patrons  voiced  their  approval  of  this  ono. 
Fine  acting  by  all  actors  and  the  photog- 
raphy was  good.  Film  in  fine  condition. 
Tone,  fair.  Sunday,  don't  know.  Special,  no. 
Good  appeal.  General  class,  town  of  1,000. 
Admission  10-25,  15-35.  H.  H.  Hedberg, 
Amuse-U  Theatre,  Melville.  Louisiana. 

WHITE  THUNDER.  Star,  Yakima  Canutt. 
A  fair  western  with  little  action.  This  fellow 
is  too  slow.  Does  not  have  enough  action 
to  his  pictures  and  no  punch  at  all.  Will  do 
if  they  like  westerns.  Sunday,  no.  Special, 
no.  Good  appeal.  Working  class,  city  of 
13/.500.  Admission  10-15k  G.  f\t,  Bertllng, 
Favorite  Theatre  (187  seats),  PIqua,  Ohio. 


CHICKIE.  Star  cast.  Drew  pretty  well, 
but  only  pleased  60  per  cent  of  those  that 
came.  Special,  yes.  Good  appeal.  All  classes. 
Admission  10-25-30.  W.  H.  Odom,  Pastime 
Theatre  (250  seats),  Sandersville,  Georgia. 

DINTY.  Star  cast.  A  very  good  program 
picture.  Tone,  fine.  Sunday,  yes.  Special,  no. 
Appeal,  85  per  cent.  Mining  class,  town  of 
150.  John  Cleva,  Jr.,  Enterprise  Theatre, 
Glen  Alum,  West  Virginia. 

HUNTRESS.  (6,236  feet).  Star,  Colleen 
Moore.  This  picture  gave  more  satisfaction 
than  any  program  picture  we  have  used  in 
many  months.  A  good  picture  of  the  out- 
door type,  and  while  it  has  but  little  draw- 
ing power  of  itself,  will  please  everyone 
who  sees  it.  Used  it  with  vaudeville  that 
pulled  a  record  house.  Tone,  good.  Sunday, 
questionable.  Special,  no.  Fine  appeal.  All 
classes,  town  of  1.312.  Admission  10-20.  M. 
J.  Bradley,  Airdome  Theatre  (250  seats), 
Thornton,  Arkansas. 

IDLE  TONGUES.  (5.447  feet).  Star,  Percy 
Marmont.  A  fairly  good  program  picture 
that  will  please  the  average  movie  goer. 
Tone,  okay.  Sunday,  yes.  Special,  no.  Ap- 
peal, 75  per  cent.  Industrial  class,  town  of 
6,000.  Admission  10-30.  L.  O.  Davis,  Vir- 
ginia Theatre,  Hazard,  Kentucky. 

IF  I  MARRY  AGAIN.  (7,401  feet).  Star 
cast.  I  saw  this  picture  some  time  ago.  I 
considered  it  one  of  the  most  wonderful 
dramas  I  had  ever  seen.  So  I  bought  it  at 
the  first  opportunity.  First  night's  business 
was  ordinary.  The  second  night  doubled  the 
first.  The  reports  on  it  were  all  good.  Bos- 
worth  and  Frank  Mayo  were  extra  good. 
Tone,  okay.  Sunday,  yes.  Special,  yes.  Good 
appeal.  All  classes,  town  of  3,000.  Sunday, 
yes.  Special,  yes.  Good  appeal.  All  classes, 
town  of  3.000.  Admission  10-30.  M.  W.  Lar- 
mour,  National  Theatre  (430  seats),  Graham, 
Texas. 

I  WANT  MY  MAN.  Star,  Milton  Sills.  You 
can't  buy  a  better  one  anywhere.  Ran  "Sally" 
last  week  and  broke  my  record,  but  this 
one  almost  drew  as  well  and  I  believe  it 
pleased  everyone.  ;  Many  came  from  sur- 
rounding tow*is.  It  will  pay  you  to  adver- 
tise it  heavily  and  use  trailer.  Would  class 
this  among  very  best.  R.  L.  Nowell,  Idle 
Hour  Theatre,  Monroe,  Georgia. 

JUST  A  WOMAN.  Star,  Conway  Tearle. 
Good  picture  and  pleased  the  majority.  Some 
exhibitors  said  First  National  did  not  have 
the  picture  this  year.  You're  badly  wrong, 
boys.  Special,  yes.  Good  appeal.  All  classes. 
Admission  10-25-30.  W.  H.  Odom,  Pastime 
Theatre  (250  seats)  (  Sandersville,  Georgia. 

MADONNA  OF  THE  STREET.  (7.507  feet). 
Star,  Nazimova.  This  is  inclined  to  be  drawn 
and  exaggerated,  although  Nazimova  and 
Sills  do  some  wonderful  acting.  The  picture 
did  not  please  here.  Tone,  good.  Sunday,  no. 
Special,  no.  No  appeal.  All  classes,  city  of 
15,000.  Admission  10-25,  15-35.  Ed  Malhlot, 
Monarch  Theatre  (569  seats),  Medicine  Hat, 
Albert*.  Canada. 

MAKING  OF  O'MALLEY.  Star,  Milton 
Sills.  For  his  first  starring  vehicle  this  is 
good.  It  will  please  all  who  see  it  and  I 
think  you'll  be  surprised  at  the  many  friends 
Sills  has.  He  should  have  been  starred  long 
ago.  Tone,  okay.  Sunday,  yes.  Special,  yes. 
Appeal,  95  per  cent.  Iudustrial  class,  town 
of  6,000.  Admission  10-30.  L  O.  Davis,  Vir- 
ginia Theatre  (600  seats).  Hazard,  Ken- 
tucky. 

MAKING  OF  O'MALLEY.  Star,  Milton 
Sills.  If  they  give  Sills  this  sort  in  the 
future  he  is  made  for  sure.  Tone,  good. 
Sunday,  yes.  Special,  yes.  Appeal,  100  per 
cent.  All  classes,  town  of  9,000.  Admission 
15-30.  R.  J.  MeLeon,  Palace  Theatre  (225 
seats),  Washington  Court  House,  Ohio. 


812 


MOVING   PICTURE  WORLD 


August  22,  1925 


QUO  VADIS.  Star,  Emil  Jannings.  Best 
foreign  made  picture  in  months.  Tone,  good. 
Sunday,  yes.  Special,  yes.  Appeal.  90  per 
cent.  R.  J.  McLeon,  Palace  Theatre,  Wash- 
ington Court  House,  Ohio. 

SALLY.  (8,636  feet).  Star,  Colleen  Moore. 
"Sally''  drags  for  the  first  reel  or  two,  but 
after  that  it  picks  up  and  turns  out  to  be 
an  extra  good  comedy  drama.  It  is  far  above 
the  ordinary,  but  it  has  not  the  box  office 
attraction  of  "Flaming  Youth."  Tone,  okay. 
Sunday,  okay.  Special,  yes.  Good  appeal.  All 
classes,  town  of  3.000.  Admission  10-30.  M. 
W.  Larmour,  National  Theatre  (430  seats), 
Graham,  Texas. 

SALLY.  (8,636  feet).  Star,  Colleen  Moore. 
The  prize  picture  of  them  all.  Anything-  from 
Coleen  is  well  received  here.  This  is  by  far 
the  best  she  has  ever  done.  As  stated  before, 
Coleen  is  most  popular  by  far  of  all  ac- 
tresses here  with  exception  possibly  of 
Norma  Talmadge,  but  I  can't  pay  the  price 
for  her  pictures,  therefore  haven't  run  one 
in  long  time.  For  real  delightful  entertain- 
ment Sally  surely  can't  be  beaten.  R.  L 
Lowell,  Idle  Hour  Theatre,  Monroe,  Georgia. 

SELF  MADE  FAIU'RE.  (8  reels).  Star 
cast.  Good  one  day  comedy  drama  for  the 
small  towns.  R.  J.  Relf,  Star  Theatre  (600 
seats),   Decorah,  Iowa. 

SILENT  WATCHER.  (7.576  feet).  Star. 
Glen  Hunter.  This  was  a  fairly  good,  inter- 
esting picture  which  attracted  the  usual 
business  for  Saturday.  However,  I  do  not 
consider  it  the  type  of  picture  for  that  day. 
I  heard  no  kicks  registered  so  therefore  must 
consider  they  were  satisfied.  Tone,  good. 
Sunday,  yes.  Special,  No.  Appeal,  70  per 
cent.  All  classes,  town  of  3,000.  Admission 
15-25-30.  A.  E.  Andrews,  Opera  House  (500 
seats),  Emporium,  Pennsylvania. 

SILENT  WATCHER.  (7.576  feet).  Star, 
Glenn  Hunter.  Another  of  First  National's 
slow  moving  "dramas."  Some  wonderful  act- 
ing in  this  production  by  Glenn  Hunter,  but 
had  several  walkouts.  Patrons  nowadays  warn, 
more  action  and  less  sentimentality.  First 
National  has  been  grinding  out  quite  a  few 
slow  moving,  long  drawn  out  pictures  lately, 
consequently  the  brand  doesn't  draw  like  it 
used  to.  Tone,  fair.  Sunday,  maybe.  Special, 
no.  Fair  appeal.  General  class,  town  of  1,000. 
Admission  10-25,  15-35.  H.  H.  Hedberg, 
Amuse-U  Theatre,  Melville,  Louisiana. 

TALKER.  Star,  Anna  Q.  Nilsson.  Just 
another  program  picture  and  not  up  to  the 
standard  of  Stone's  recent  releases.  Don't  go 
after  this  one  too  much.  It  isn't  there.  Spe- 
cial, no.  Appeal,  75  per  cent.  Industrial 
class,  town  of  6,000.  Admission  10-30.  L  O. 
Davis,  Virginia  Theatre  (600  seats),  Hazard. 
Kentucky. 

TARNISH.  (6,821  feet).  Star  cast.  Good 
picture,  A  little  above  program  schedule. 
Tone,  good.  Sunday,  yes.  Special,  no.  Fair 
appeal.  Town  of  1,650.  Mrs.  J.  B.  Travelle, 
Elite  Theatre,  Placerville,  California. 

THIEF  IN  PARADISE.  (7,251  feet).  Star 
cast.  First  National  scored  a  big  bet  on  this 
one.  You  couldn't  ask  for  a  better  picture 
I  am  sure.  Pleased  every  single  one  and 
business  was  very  g-ood.  The  cast  is  per- 
fect. Don't  hesitate  a  minute  to  boost  this 
one  to  the  sky,  for  it  will  please  anywhere. 
Tone,  okay.  Sunday,  okay.  Special,  yes.  Ap- 
peal, 100  per  cent.  R  L.  Nowell,  Idle  Hour 
Theatre,   Monroe  Georgia. 

THIEF  IN  PARADISE  (7,231  feet).  Star 
cast.  Best  picture  shown  here  this  year  and 
had  many  tell  us  so.  Bought  rig-ht.  Boost 
it  and  don't  be  afraid  to.  Special,  yes.  Good 
appeal.  All  classes.  Admission  10-25-35.  W. 
H.  Odom,  Pastime  Theatre  (250  seats),  San- 
dersville,  Georgia. 

VOICE  OF  THE  MINARET.  Star,  Norma 
Talmadg-e.  An  excellent  picture  in  every 
way.  You  do  not  need  to  be  afraid  of  this 
one.  Tone,  none  better.  Sunday,  yes.  Special, 
yes.  Appeal,  100  per  cent.  Town  and  country 
class,  town  of  1,800.  Admission,  15-25.  O.  G. 
Odell  Odelphi  Theatre  (400  seats),  Hughes- 
ville,  Pennsylvania. 

WHY  MEN  LEAVE  HOME.  (8  reels).  Star, 
Helene  Chadwick.  This  proved  a  real  sur- 
prise, as  it  pleased  the  majority.  Fine  com- 
edy drama  of  to-day.  A  title  that  will  have 
your  patrons  talking.  This  picture  caused 
a  row  between  a  man  and  his  wife  who  at- 


Between  Ourselves 


A  get-together  place  where 
we  can  talk  things  over 


While  I  was  away — 

A  card  arrived,  announcing 
that  our  good  friend,  L.  O.  Davis, 
Virginia  and  other  theatres,  Haz- 
ard, Kentucky,  had  acquired  a 
bouncing  baby  boy,  "a  booster  for 
the  World  twenty-five  years  from 
now,"  says  L.  O.  "Our  Gang" 
will  join  me  in  wishing  L.  O.  lots 
of  prosperity  so  that  the  boy  can 
grow  up  to  step  in  and  help  him 
run  a  big  chain  of  houses. 

Also  there  came  fine  letters 
from  Ed.  Malhiot,  up  in  Canada — 
from  Guy  Sawyer,  in  Vermont — 
from  E.  N.  Prescott,  of  Union, 
Maine. 

These  will  be  printed  soon; 
have  not  time  to  get  them  into 
type  for  this  issue,  but  when  they 
appear  you  will  be  glad  to  read 
them. 

All  set  for  a  bisr  boost  in  the 
tips,  now,  folks.  Shoot  'em  in  as 
quick  as  you  get  your  houses  open 
or  hit  home  after  you've  had  your 
vacation. 

Let's  make  it  a  Greater  Reports 
Season. 

VAN. 


tended  the  theatre.  They  differed  in  tech- 
nicalities as  to  "Why  Men  Leave  Home." 
Splendid  progTam  picture.  Tone,  very  good. 
Sunday,  yes.  Hardly  suitable  for  special. 
Good  appeal.  Mining  class,  town  of  150.  Ad- 
mission 15-25.  John  Cleva,  Jr.,  Enterprise 
Theatre,  Glen  Alum,   West  Virginia. 

Fox 

ARIZONA  ROMEO.  (4.694  feet).  Star,  Buck 
Jones.  A  g-ood  western  and  Jones  is  very 
g-ood.  This  picture  drew  remarks  from  my 
people.  Some  were  good  and  others  not 
good,  but  on  the  whole  it  did  very  good  for 
mo.  He  is  not  well  known  here.  Tone,  good. 
Sunday,  no.  Special,  no.  Fair  appeal.  All 
classes,  city  of  15,000.  Admission  10-25,  15- 
35.  Ed  Malhiot,  Monarch  Theatre  (569  seats). 
Medicine  Hat,  Alberta,  Canada. 

CYCLONE  RIDER.  (6,672  feet).  Star 
cast.  If  your  audience  likes  lots  of  action 
this  one  has  it.  The  automobile  racing  is 
fine.  Advertise  this  strong.  Tone,  good. 
Sunday,  no.  Special,  yes.  Appeal,  80  per  cent. 
Farming  and  lumber  class,  town  of  450.  Ad- 
mission 10-20-25.  C.  E.  Dellinger,  Doric 
Theatre  (240  seats),  Wardesville,  West  Vir- 
ginia. 

DANCERS.  (6,656  feet).  Star,  George 
O'Brien.  This  show  was  liked  by  a  ma- 
jority. Played  to  satisfactory  business.  Be- 
lieve O'Brien  is  a  comer.  General  class,  city 
of  35,000.  Admission  25-35.  C.  D.  'Buss, 
Strand  Theatre  (700  seats),  Easton,  Penn- 
sylvania. 

FOLLY  OF  VANITY.  Star  cast.  A  fair 
program  picture  that  flopped.  Fifty  saw  it 
first  night  and  twenty-five  pleased.  Can't 
do  anything  with  Fox  pictures.  R.  L  Nowell 
Idle  Hour  Theatre,  Monroe,  Georga. 

GERALD  CRANSTON'S  LADY.  Star  cast. 
The  title  hurt  attendance.  Of  all  the  bad 
titles  I  have  seen  I  believe  this  is  the  worst. 
The  picture  itself  is  very  entertaining-  and 


pleased  all  who  saw  it.  Tone,  okay.  Sun- 
day, okay.    Special,  no.    All  classes  In  town 

of  3,000.  Admission  10-30.  M.  W.  Larmour, 
National  Theatre,  Graham,  Texas. 

GOLD  AND  THE  GIRL.  Star,  Buck  Jones 
Played  this  picture  two  days  to  big-  busi- 
ness. Picture  liked  by  all.  General  class, 
city  of  35,000.  Admission  25-35.  C.  D.  Buss. 
Strand  Theatre  (700  seats),  Easton,  Penn- 
sylvania. 

HONOR  AMONG  MEN.  Star.  Edmund 
Lowe.  No  g-ood  and  registered  so  at  the 
box  office.  Not  as  g-ood  as  John  Gilbert's 
productions.  Tone,  fair.  Possible  for  Sun- 
day. Special,  No.  Appeal.  40  per  cent.  Farm- 
ing- and  lumber  class,  town  of  450  Admis- 
sion 10-20-25.  C.  E.  Dellinger,  Doric  Theatre 
(240  seats),  Wardesville,  West  Virginia. 

HINTED  WOMAN.  Star  cast.  Three  days 
to  g-ocd  business.  Picture  waa  a  fair  show. 
C.  D.  Buss.  Strand  Theatre  (700  seats),  Eas- 
ton, Pennsylvania. 

IN  LOYE  WITH  LOVE.  Star  cast.  Oh 
what  a  lemon.  It  might  get  by  in  a  larger 
place,  but  not  in  a  small  town.  This  is  one 
of  Fox's  so-called  specials  and  get  a  special 
price  for  it.  Say,  if  this  is  a  special  other 
producers  could  call  their  regular  progTam 
pictures  specials  and  super-specials.  Tone 
good,  as  there  is  nothing-  to  it.  Sunday,  yes. 
Special,  no.  No  appeal.  Town  and  country 
class,  town  of  1.800.  Admission  15-25  O  G 
Odell,  Odelphi  Theatre  (400  seats),  Hughes- 
ville,  Pennsylvania. 

IT  IS  THE  LAV.  (6,000  feet).  Star  cast. 
Good  picture  of  its  kind.  Did  not  do  any 
business.  Doing  business  on  pictures  Is  a 
thing  of  the  past.  Sunday,  no.  Special,  no. 
All  classes,  town  of  2,500.  Admission  10-30. 
A.  C.  Gordon,  Star  Theatre,  Weiser,  Idaho. 

MARRIAGE  IN  TRANSIT.  Star,  Edmund 
Lowe.  A  very  good  progTam  picture  and 
Lowe  made  a  lot  of  friends  here  in  this  one. 
Real  snappy  five-reeler.  Tone,  good.  Sun- 
day, no.  Special,  no.  Good  appeal.  All 
classes,  city  of  15,000.  Admission  10-25,  15- 
35.  Ed  Malhoit,  Monarch  Theatre  (569  seats). 
Medicine  Hat,  Alberta,  Canada. 

OH  VOt  TONY.  (6,802  feet).  Star,  Tom 
Mix.  Not  up  to  Mix's  standard.  Not  the 
kind  of  story  for  Mix.  Howjver,  Tom  and 
Tony  pull  them  in.  Tony  is  a  wonder  horse. 
Farm  and  lumber  class,  town  of  450.  Admis- 
sion 10-20-25.  C.  E.  Dellinger,  Doric  Theatre 
(240  seats),  Wardesville,  North  Virginia, 

PAINTED  LADY.  (6,938  feet).  Star,  George 
O'Brien.  Personally  thought  this  was  a 
good  special,  but  most  of  my  patrons  did  not 
think  so.  Only  ran  one  day,  but  my  opinion 
is  that  it  should  go  two  days  in  the  smaller 
towns.  Special,  yes.  Good  appeal.  All  classes. 
Admission  10-25-30.  W.  H.  Odom,  Pastime 
Theatre   (250  seats),  Sandersville,  Georgia. 

VAGABOND  TRAIL.  (4,502  feet).  Star. 
Buck  Jones.  A  fair  program  picture  that 
somehow  failed  to  hold  up  at  the  box  office. 
City  of  110,000.  Admission  10-20.  Al  C.  Wer- 
ner, Royal  Theatre.  Reading,  Pennsylvania. 

WARRENS  OF  VIRGINIA.  (6,000  feet). 
Star  cast.  An  excellent  Civil  War  picture. 
Business  was  better  than  usual.  Where  pic- 
tures of  this  nature  are  popular  it  should 
prove  an  excellent  box  office  attraction. 
Tone,  okay.  Sunday,  okay.  Special,  no.  Fair 
appeal.  All  classes,  town  of  3,000.  Admis- 
sion 10-30.  National  Theatre  (430  seats). 
Graham,  Texas. 


MettO'Qoldwyn 

DENIAL.  Star,  Claire  Windsor.  Press 
sheeted  by  the  producers  as  "A  stirring 
drama  of  the  Spanish  American  war''  but 
it  was  anything  but  that.  I  invited  the 
Spanish  American  war  veterans  who  were 
in  Convention  near  here,  to  attend  this  and 
felt  very  foolish  at  this  misrepresentation. 
Oh,  h — 1!  Tone,  all  right.  Sunday,  yes.  Special, 
no.  Fair  appeal.  Mixed  class  town  of  1,200. 
Admission  10-25.  John  McGill,  Community 
Theatre,    Fort   Orchard,  Washington. 

EAGLE'S  FEATHER.  (6,500  ft.)  Star 
cast.  A  mighty  good  action  picture  that  will 
please  your  western  fans.  Action  and  com- 
edy fine,  but  some  patrons  said,  Kirkwood 
should  have  given  Lester  Cuneo,  and  Sleg- 
man,  a  good  beating  to  make  it  one  hundred 
percent.  Tone,  good.  Sunday,  no.  Special, 
no.    Good  appeal.    Mining  class  town  of  160. 


August  22,  1925 


MOVING    PICTURE  WORLD 


813 


Admission  15-25.  John  Cleva  Jr.,  Enterprise 
Theatre,    Glen    Alum,   West  Virginia. 

GREAT  DIVIDE.  (7,811  ft.)  Star,  Alice 
Terry.  Received  many  favorable  comments 
upon  this  one,  and  no  kicks.  Tone,  all  right. 
Sunday,  yes.  Special,  yes.  Very  good  audi- 
ence appeal.  Mixed  class  town  of  1,200.  Ad- 
mission 10-25.  John  McGill,  Community 
Theatre,  Port  Orchard,  Washington. 

GREAT  DIVIDE.  (7,811  ft.)  Star  cast. 
Ploased  all  who  saw  It.  Some  thought  it 
extra  fine  production.  Personally  I  can't 
see  material  enough  for  a  production. 
Special,  no.  Good  appeal.  All  kinds  town 
of  2.500.  Admission  10-30.  A.  C.  Gordon, 
Star  Theatre,  Weiser,  Idaho. 

LADY  OF  THE  NIGHT,  (5,441  ft.)  Star, 
Norma  Shearer.  Rather  a  thin  story  but 
Norma  puts  it  over.  Just  a  nice  program  for 
a  good  clientele.  Drew  fair  business.  Tone. 
I  good.  Sunday,  yes.  Special,  no.  Audience 
appeal,  seventy-five  per  cent.  General  class 
town  of  3,600.  Admission  10-20.  William  A. 
Clark  Sr.,  Castle  Theatre  (400  seats),  Hav- 
ana, Illinois. 

RED  LILY.  (6,975  ft.)  Star,  Ramon  Nav- 
arro. Patrons  didn't  like  this.  Poor  busi- 
ness. I  guess  they  thought  it  was  another 
Apache  story  and  stayed  away.  General 
class  city  of  35,000.  Admission  25-35.  C. 
D.  Buss,  Strand  Theatre  (700  seats),  Easton, 
Pennsylvania. 

SINNERS  IN  SILK.  (5,750  ft.)  Star  cast. 
Was  disappointed  in  this  one.  Not  many 
liked  it.  It's  not  up  to  Metro's  standard. 
Don't  promise  very  much  and  you  will  get 
over  it.  Sunday,  no.  Special,  no.  Appeal, 
fifty  psr  cent.  R.  L.  Nowell,  Idlehour  Theatre, 
Monrow,  Georgia. 

UNINVITED  GUEST.  Star  cast.  Good  pic- 
ture, business  poor.  W.  D.  LaFerry,  Ross- 
ville    Theatre,    Rossville,  Georgia. 

YOLANDA.  (10,125  ft.)  Star,  Marion 
Davies.  A  good  costume  picture  but  my 
people  do  not  care  for  costume  and  so  I 
did  not  do  so  well.  Marion  Davies  does 
some  splendid  work.  Tone,  fair.  Sunday, 
no.  No  appeal.  Al  classes  city  of  15,000.  Ad- 
mission 10-25,  15-35.  Ed  Malhiot,  Monarch 
Theatre  (569  seats,)  Medicine  Hat,  Alberta, 
Canada. 

Paramount 

ADVENTURE.  Star,  Tom  Moore.  This  is 
another  good  one  and  for  me  it  was  a  change. 
My  people  liked  it  very  much  and  in  spite  of 
extremely  hot  weather  it  held  up  good.  Of 
course  Jack  London  as  the  author  was  an 
attraction.  Tone,  good.  Sunday,  no.  Special, 
no.  Good  appeal.  All  classes  city  of  15,000. 
Admission  10-25,  15-35.  Ed  Malhiot,  Monarch 
Theatre  (569  seats,)  Medicine  Hat,  Alberta, 
Canada. 

ALASKAN.  (6,736  ft.)  Star,  Thomas 
Meighan.  Fine  picture  of  "Alaska."  Meig- 
han  is  well  liked  here  and  goes  fine.  Story 
"The  Alaskan"  being  read  by  everyone  helps 
at  the  box  office.  Tone,  good.  Sunday,  yes. 
Special,  no.  Appeal,  ninety-five  percent. 
Farm  class  town  of  150.  Admission  15-30. 
Robert  W.  Hines,  Hines  Theatre  (250  seats,) 
Loyalton,  South  Dakota. 

CHANGING  HUSBANDS.  (6,799  ft.)  Star, 
Ray  Griffith.  Delighted  rather  small  crowds 
but  established  Griffith  as  a  comedian  of 
promise.  Tone,  okay.  Sunday,  yes.  Special, 
no.  High  appeal.  Better  classes  city  of  14,- 
000.  Admission  10-35.  E.  W.  Collins,  Grand 
Theatre    (700   seats,)   Jonesboro,  Arkansas. 

CHARMER.  (6,076  ft.)  Star,  Pola  Negri. 
Good  picture  did  not  draw  well.  Tone,  good. 
Sunday,  yes.  .Special,  yes.  Fair  appeal.  Town 
of  1,650.  Mrs.  J.  B.  Travelle,  Elite  Theatre, 
Placerville,  California. 

CODE  OF  THE  WEST.  (6,777  ft.)  Star, 
Constance  Bennett.  A  good  western  thai 
should  appeal  to  any  western  picture  audi- 
ence. The  author  is  the  appeal  to  this  as 
a  western  as  the  stars  do  not.  Tone,  fair. 
Sunday,  no.  Special,  no.  Fair  appeal.  All 
classes  city  of  15,000.  Admission  10-25. 
15-35.  Ed.  Malhiot,  Monarch  Theatre  (569 
seats,)  Medicine  Hat,  Alberta,  Canada. 

CODE  OF  THE  WEST.  (6,771  ft.)  Star 
cast.  This  is  a  very  pleasing  picture.  Sev- 
eral reported  It  extra  good,  but  at  the  box 


Error  Creeps  In 


H.  W.  Batchelder,  Gait  Thea- 
tre, Gait,  California,  writes  re- 
garding a  report  published  over 
his  name  on  "Monsieur  Beau- 
caire." — 

"It  is  all  wrong;  you  have  put 
my  name  to  some  one  else's  re- 
port, as  I  have  never  played 
'Monsieur  Beaucaire'  but  have  it 
booked  for  showing  in  the  near 
future,  but  as  I  am  getting  it  for 
a  fair  price  I  don't  want  my  name 
below  that  report." 

Sorry  as  I  can  be.  Old  reports 
have  been  filed  away  and  I 
haven't  been  able,  so  far,  to  locate 
the  original  report  slip  on  which 
the  tip  came  in,  so  I  can  only 
apologize  now  and  ask  you  folks 
to  let  me  know  which  one  of  you 
sent  in  a  tip  on  "Beaucaire"  that 
began:  "Fine  story,  photogra- 
phy, acting  and  sets."— etc. 


office  it  proved  to  be  the  weakest  of  the 
Zane  Greys.  The  fire  scenes  in  natural  colors 
are  something  to  rave  about.  They  are  beau- 
tiful. Tone,  okay.  Sunday,  okay.  Special, 
yes.  Fair  appeal.  All  classes  in  small  town. 
Admission  10-30.  M.  W.  Larmour,  National 
Theatre,  Graham,  Texas. 

COMING  THROUGH.  (6.522  ft.)  Star, 
Thomas  Meighan.  I  have  had  to  stop  raising 
my  prices  on  the  Meighans.  So  I  ran  this 
one  as  an  ordinary  program  picture.  It 
went  over  fine.  Did  a  nice  business  and 
pleased  those  who  saw  it.  All  classes  in 
small  town.  Admission  10-30.  M.  W.  Lar- 
mour.  National  Theatre  (430  seats,)  Graham, 
Texas. 

DEVIL'S  CARGO.  (7,080  ft.)  Star  cast. 
Good  picture  above  program  schedule  but 
not  a  special.  Tone,  good.  Sunday,  yes. 
Special,  yes.  Fair  appeal.  Town  of  1,650. 
Mrs.  J.  B.  Travelle,  Elite  Theatre,  Placer- 
ville,  California 

FEMALE.  (6,176  ft.)  Star,  Betty  Comp- 
son.  This  picture  didn't  appeal  to  people 
here  and  thought  it  Miss  Compson's  poor- 
est picture.  Business  was  also  off.  City  of 
110,000.  Admission  10-20.  Al  C.  Werner, 
Royal  Theatre,  Reading,  Pennsylvania. 

FORBIDDEN  PARADISE.  (7  reels.)  Star, 
Pola  Negri.  A  sensuous  treatment  of  an 
objectionable  theme  that  Mr.  Hays  should 
have  prevented  distribution  of.  Tone,  rot- 
ten. Sunday,  no  Special,  no.  No  appeal. 
Better  classes  city  of  14,000.  Admission  10-35. 
E.  W.  Collins,  Grand  Theatre  (700  seats,) 
Jonesboro,  Arkansas. 

GARDEN  OF  WEEDS.  (6,250  ft.)  Star, 
Betty  Compson.  Good  picture.  Good  program 
offering  worth  seeing.  Tone,  good.  Sunday, 
yes.  Special,  no.  Fair  appeal.  Town  of  1,- 
650.  Mrs.  J.  B.  Travelle,  Elite  Theatre,  Plac- 
erville,  California 

MADAME  SANS  GENE.  Star,  Gloria 
Swanson.  Had  the  director  of  this  picture 
attempted  to  make  the  worse  possible  box 
office  attraction  for  this  town  he  couldn't 
have  made  a  better  job  of  it.  Very  few  came 
out  to  3ee  it  and  half  of  them  walked  out 
before  the  picture  ended.    Just  another  of 

those  d  foreign   pictures;    they  said.  At 

one  time  Gloria  was  a  box  offico  attraction 
here  but  now  she  is  fast  going  the  way  of 
Pola  Negri.  M.  W.  Larmour,  National 
Theatre,  Graham,  Texas. 

MERTON  OF  THE  MOVIES.  (7,655  ft.J 
Star,  Glenn  Hunter.  This  was  a  very  pleas- 
ing picture,  furnished  in  settlement  of  the 
very  poor  physical  condition  of  "Wanderer 
of  the  Wasteland."  Drew  fairly  well  and 
pleased  most  of  those  who  came.   Tone,  fair. 


Sunday,  no.  Special,  no.  Fair  appeal.  All 
classes  town  of  1,312.  Admission  10-20.  M. 
J.  Bradley,  Airdome  Theatre  (250  seats), 
Thornton,  Arkansas. 

MISS  BLUEBEARD.  (6,453  ft.)  Star,  Bebe 
Daniels.  This  picture  failed  to  please  people 
here  and  also  played  to  poor  business.  City 
of  110,000.  Admission  10-20.  Al.  C.  Werner, 
Royal  Theatre,  Reading,  Pennsylvania. 

MISS  BLUEBEARD.  (6,453  ft.)  Star,  Bebe 
Daniels.  A  fine  comedy  that  pleased  on«* 
hundred  percent.  One  of  Paramount's  best. 
Raymond  Griffith  is  a  real  comedian.  Don't 
be  afraid  to  tell  them  about  it.  It's  fin» 
entertainment.  Tone,  okay.  Sunday,  okay. 
Special,  yes.  Appeal,  one  hundred  percent. 
R.  L.  Nowell,  Idlehour  Theatre,  Monroe, 
Georgia. 

NIGHT  CLUB.  Star,  Raymond  Griffith. 
Good  entertainment  but  cannot  see  why  the 
title  comes  in  except  at  the  introduction  of 
the  picture.  Griffith  is  gaining  popularity. 
Tone,  good.  Sunday,  no.  Special,  no.  Fair 
appeal.  All  classes  city  of  15,000.  Admission 
10-25,  15-35.  Ed  Malhiot,  Monarch  Theatre 
(569  seats,)  Medicine  Hat,  Alberta,  Canada. 

OLD  HOME  WEEK.  Star,  Thomas  Meig- 
han. A  fair  program  picture.  It  is  not  up  to 
the  Meighan  standard  but  you  can  get  by 
with  it  if  you  are  careful  in  buying.  Tone, 
fair.  Sunday,  no.  Special,  no.  All  classes 
city  of  15,000.  Admission  10-25,  15-35.  Ed 
Malhiot,  Monarch  Theatre  (569  seats,)  Medi- 
cine Hat,  Alberta,  Canada. 

THUNDERING  HERD.  (7,187  ft.)  Star  cast. 
Stood  up  well  under  a  heavy  campaign  and 
registered  good  draw  at  box  office.  Tone, 
okay.  Sunday,  yes.  Special,  yes.  High  ap- 
peal. Better  classes  city  of  14,000.  Admis- 
sion 10-35.  E.  W.  Collins.  Grand  Theatre 
(700  seats,)  Jonesboro,  Arkansas. 

TOO  MANY  KISSES.  (6,750  ft.)  Star,  Rich- 
ard Dix.  A  clever  comedy  that  pleased  out 
patrons  very  much.  Tone,  okay.  Sunday,  yes. 
Special,  no.  High  appeal.  Better  classes  city 
of  14,000.  Admission  10-35.  E.  W.  Collins, 
Grand  Theatre  (700  seats.)  Jonesboro, 
Arkansas. 

TOP  OF  THE  WORLD.  (7,167  ft.)  Star, 
James  Kirkwood.  A  good  program  picture 
with  stirring  situations.  The  flood  scene  is 
one  of  the  best  I  have  ever  seen  on  the 
screen.  Tone,  good.  Sunday,  no.  Special,  no. 
Appeal,  seventy-five  percent.  All  classes  city 
of  15,000.  Admission  10-25,  15-35.  Ed  Mal- 
hiot, Monarch  Theatre  (659  seats,)  Medicine 
Hat,  Alberta,  Canada. 

TO  THE  LAST  MAN.  (6,965  ft.)  Star, 
Richard  Dix.  Good  acting  and  good  story. 
You  can  boost  this  one  to  the  limit.  My 
patrons  complimented  great  on  this  one. 
Tone,  fair.  Sunday,  no.  Special,  yes.  Ap- 
peal, one  hundred  percent.  Farming  and 
lumber  class  town  of  450.  Admission  10- 
20-25.  C.  E.  Dellinger,  Doric  Theatre  (240 
seats,)    Wardesville,   West  Virginia. 

TEN  COMMANDMENTS.  Star  cast.  Great- 
est picture  ever  produced  at  last.  In  a  class 
by  itself.  Wonderful.  Pulled  full  houses  five 
days  in  a  dead  town  in  middle  of  July.  A 
record.  Tone,  fine.  Sunday,  yes.  Special, 
yes.  Appeal,  one  hundred  percent.  Family 
and  student  class  town  of  4,000.  Admission 
10-25.  R.  J.  Relf,  Star  Theatre  (600  seats.) 
Decorah,  Iowa. 

WAGES  OF  VIRTUE.  (7,083  ft.)  Star, 
Gloria  Swanson.  Pleased  the  women  very 
much  and  drew  better  than  any  recent  offer- 
ing. Tone,  okay,  Sunday,  yes.  Special,  yes. 
High  appeal.  Better  classes  city  of  14,000 
Admission  10-35.  E.  W.  Collins,  Grand 
Theatre  (700  seats,)  Jonesboro,  Arkansas. 

WANDERER  OF  THE  WASTELAND.  (6,- 
700  ft.)  Star,  Jack  Holt.  This  picture  might 
be  fair  if  all  the  film  could  be  shown.  This 
was  absolutely  the  poorest  print  I  ever  tried 
to  run.  Booked  it  for  3rd  and  4th  of  July, 
expecting  the  first  night  to  advertise  it  for 
second.  It  did,  business  fell  over  fifty  percent 
the  second  night,  and  that  too  on  a  holiday. 
Just  sixty-six  misframes  in  the  print.  All 
classes  town  of  1,312.  Admission  10-20.  M. 
J.  Bradley,  Airdome  Theatre  (250  seats,) 
Thornton,  Arkansas. 

Pathe 

GIRL  SHY.  (7,457  ft.)  Star,  Harold  Lloyd. 
Fine.  Keeps  them  on  their  toes.  Nice  clean 
comedy  all  the  way  through.  Lloyd  is  about 


814 


MOVING    PICTURE  WORLD 


August  22,  1925 


SYD  CHAPLIN 
The  comedian  (left)  is  shown  in  a  scene  in 
Warner  Bros.'  "The  Man  on  the  Box." 

the  best  drawing-  card  I  have  here  so  why 
shouldn't  I  boost  him.  Tone,  good.  Sunday, 
yes.  Special,  yes.  Great  appeal.  Small  town 
class  and  farmers  town  of  600.  Admission 
10-20-30.  H.  W.  Batchelder,  Gait  Theatre  (175 
seats,)  Gait,  California. 

HOT  WATER.  (5,000  ft.)  Star,  Harold 
Lloyd.  Not  as  good  as  some  of  his  previous 
pictures,  but  they  all  can't  be  best  and  this 
one  gave  satisfaction  to  good  business,  why 
worry  them.  Farmers  and  merchants  town 
of  3,300.  Admission  15-30.  P.  L.  Vann,  Opera 
House  (650  seats,)  Greenville,  Alabama. 


Principal 

HELEN'S    BABIES.    (Principal  Pictures). 

Star,  Baby  Peggy.  Picture  was  only  fair. 
Box  office  the  same.  People  didn't  seem  to 
like  the  paper.  Had  no  comments.  No  one 
knocked  it,  no  one  praised  it.  Tone,  okay. 
Sunday,  okay.  Special,  no.  Fair  appeal.  All 
classes  town  of  3.000.  Admission  10-30.  Na- 
tional Theatre  (430  seats),  Graham,  Texas. 

Producers*  Dist.  Corp. 

HOUSE  OF  YOUTH.  (6.050  ft.)  Star,  Jac- 
queline J.ogan.  An  average  program  feature 
which  failed  to  attract  average  business  for 
me  on  a  two  day  run.  This  Producers  Dis- 
tributing Corporation  certainly  has  the  pic- 
tures with  titles  which  makes  them  stay 
home  and  listen  in  for  WGT  or  KDKA.  Tone, 
average.  Sunday,  yes.  Special,  no.  No  ap- 
peal. All  classes  town  of  3,000.  Admission 
15-25-30.  A.  E.  Andrews,  Opera  House  (500 
seats,)  Emporium,  Pennsylvania. 

MIRAGE.  Star,  Florence  Vidor.  Nothing  to 
rave  about.  Failed  miserably  at  the  box  office 
to  attract  enough  to  pay  film  rental,  small 
town  guys  lay  off  this  one.  Two  days  to  less 
than  average  business.  No  tone.  Sunday,  no. 
Not  a  special.  No  appeal.  All  classes  town 
of  3,000.  Admission  15-25-30.  A.  E.  Andrews, 
Opera  House  (500  seats,)  Emporium,  Penn- 
sylvania. 

RAMSHACKLE  HOUSE.  (6  reels.)  Star, 
Betty  Compson.  Fine  picture  in  Florida 
Everglades.  Exciting  and  very  interesting 
picture.  Fine  acting.  Tone.  good.  Sunday, 
yes.  Special,  no.  Appeal,  ninety  percent. 
Farm  class  town  of  150.  Admission  15-30. 
Robert  W.  Hines,  Hines  Theatre  (250  seats,) 
Loyalton,  South  Dakota. 

SOFT  SHOES.  Star,  Harry  Carey.  Ran  on 
Wednesday  to  pretty  good  crowd.  Carey  al- 
ways gives  good  ones.  Would  make  a  good 
Saturday  picture  for  western  fans.  R  L. 
Nowell,  Idlehour  Theatre,  Monroe,  Georgia. 

SOFT  SHOES.  Star,  Harry  Carey.  A  good 
picture  but  lacked  the  drawing  power  of 
Carey's  westerns.    Tone,  okay.  Sunday,  yes. 


Special,  no.  Audience  appeal,  seventy-five 
percent.  General  class  town  of  3,600.  Ad- 
mision  10-20.  William  A.  Clark  Sr.,  Castle 
Theatre  (400  seats,)  Havana,  Illinois. 

TROIPINC  WITH  ELLEN.  (6,462  ft.) 
Star,  Helene  Chadwick.  Don't  need  to  be 
afraid  of  this.  Neat  little  show.  Tone,  okay. 
Sunday,  yes.  Special,  no.  Good  appeal. 
Family  and  student  class  town  of  4.000.  Ad- 
mission 10-25.  R.  J.  Relf,  Star  Theatre  (600 
seats,)   Decorah,  Iowa. 

Universal 

CHAPTER  I1V  HER  LIFE.  Star  cast.  This 
picture  was  not  liked  here.  Was  too  slow. 
Sob  sister  stuff  too  obvious  and  the  story 
weak.    City  of  110,000.    Admission  10-20.  Al. 

C.  Werner,  Royal  Theatre,  Reading,  Penn- 
sylvania. 

DARING  CHANCES.  Star,  Jack  Hoxie.  Fine 
picture,  good  western.    Business  rotten.  W. 

D.  LaFerry,  Rossville  Theatre,  Rossville. 
Georgia. 

DON  DARE  DEVIL.  Star,  Jack  Hoxie.  This 
is  a  fair  Hoxie  western  and  not  what  he  has 
been  making  as  he  has  made  better  pictures 
than  this.  Lots  of  action.  Tone,  good.  Sun- 
day, yes.  Special,  no.  Good  appeal.  Work- 
ing class  city  of  13.500.  Admission  10-15.  G. 
M.  Bertling,  Favorite  Theatre  (185  seats.) 
Piqua,  Ohio. 

MERRY  GO  ROUND.  (9,175  ft.)  Star  cast. 
Gets  attention  of  seventy-five  percent.  Busi- 
ness rotten.  W.  D.  LaFerry,  Rossville  Thea- 
tre, Rossville,  Georgia. 

RECKLESS  AGE.  (6,954  ft).  Star  cast. 
Very  good  picture  not  a  special  just  good 
program.  Tone,  okay,  Sunday,  yes.  All 
classes  town  of  2,500.  Admission  10-30.  A. 
C.   Gordon,   Star   Theatre,    Weiser,  Idaho. 

STORM  DAUGHTER.  (5,302  ft.)  Star. 
Priscilla  Dean.  Seems  that  Priscilla  Dean 
is  coming  back.  This  picture  did  a  nice  busi- 
ness and  was  generally  liked.  City  of  110,- 
000.  Admission  10-20.  Al.  C.  Werner,  Royal 
Theatre,  Reading,  Pennsylvania. 

TURMOIL.  (7  reels).  Star,  Eleanor  Board- 
man.  A  very  good  society  picture.  Miss 
Boardman  takes  her  part  in  a  very  pleas- 
ing manner.  Tone,  good.  Sunday,  no.  Special, 
no.  Appeal,  ninety  percent.  J.  M.  Blanchard, 
Lone  Rock,  Kossuth  County,  Iowa. 

UNIVERSAL  PICTURES.  Fellow  exhibitors, 
if  you  are  down  and  out  sign  Universalis 
complete  service  contract  Stand  by  the  dis- 
tributor that  is  giving  you  a  chance.  Univer- 
sal has  the  pictures.  Farming  and  lumber 
class   town   of  450.    Admission    10-20-25.  v,. 

E.  Delllnger,  Doric  Theatre  (240  seats, > 
Wardesvllle,  West  Virginia. 

WINE.  (6,220  ft.)  Star,  Clara  Bow.  Never 
knew  of  Gasnier  directing  a  poor  picture.  He 
always  puts  the  stuff  in  them  but  this  pic- 
ture was  badly  named  for  us  and  meant 
nothing  at  the  box  office.  Our  box  office  sur- 
fered  for  two  nights  and  we  lost  money. 
Jewel  meant  nothing  at  our  house.  General 
class  town  of  3,600.  Admission  10-20  Wil- 
liam A.  Clark  Sr.,  Castle  Theatre  (400  seats  ) 
Havana,  Illinois. 

Vitagraph 

HAPPY  WARRIOR.  Star  cast.  A  very  good 
program  picture.  Tone,  all  right.  Sunday,  yes 
Special,  no.  Good  appeal.  Mixed  class  town 
of  1,200.  Admission  10-25.  John  McGill  Com- 
munity Theatre,  Port  Orchard,  Washington. 

ONE  LAW  FOR  THE  WOMAN.  (6  reels). 
Star,  Cullen  Landis.  Just  fair  to  me.  I  was 
disappointed  as  most  reports  led  me  to  ex- 
pect something  better  some  way.  The  flood 
scenes  did  not  look  real.  Tone,  good.  Sun- 
day, yes.  Hardly  suitable  for  special.  Fair 
appeal.  Small  town  class  and  farmers  town  of 
600.  Admission  10-20-30.  H.  W.  Batchelder, 
Gait  Theatre  (175  seats),  Gait,  California. 

REDEMING  SIN.  (6,227  feet).  Star,  Nazl- 
mova.  We  expected  this  to  be  a  knockout, 
but  some  didn't  care  for  the  show  at  all  while 
others  praised  it.  Special  no.  Farmers  and 
merchants  town  of  3,300.  Admission  15-30.  P. 
U  Vann,  Opera  House  (650  seats),  Greenville, 
Alabama. 

REDEEMING  SIN.  (6,227  feet).  Star,  Nazl- 


The  Blank  on  the  last  page  of 
this  dependable  tip  department 
will  give  you  a  chance  to  start 
sending  in  tips  that  will  be  appre- 
ciated by  a  host  of  exhibitors. 

More  reports  mean  better 
bookings  and  better  bookings 
mean  more  money  in  the  old 
B.  O. 

USE  THE  BLANK  NOW! 


mova.  All  her  pictures  are  alike,  will  do  for 
anybody  that  likes  her  style  of  acting. 
Nothing  much  to  It.  Tone,  good.  Sunday,  yes. 
Special,  no.  Good  appeal.  Working  class  city 
of  13,500.  Admission  10-15.  G.  M.  Bertling, 
Favorite  Theatre  (187  seats).  Piqua.  Ohio. 

STEELE  OF  THE  ROYAL  MOUNTED. 
Star  cast.  Just  another  Curwood  story.  If 
it  can  be  bought  right  why  not  run  It.  Has 
lots  of  action  and  a  fair  cast.  Tone,  good. 
Sunday,  yes.  Special,  no.  Appeal,  good.  Work- 
ing class  city  of  13,500.  Admission  10-15.  G. 
M.  Bertling,  Favorite  Theatre  (187  seats), 
Piqua,  Ohio. 

TWO  SHALL  II K  BORN.  (6  reels).  Star  cast. 
Different  from  the  regular  run  of  dramas, 
but  very  good  and  at  a  price  that  a  small 
exhibitor  can  pay.  Tone,  okay.  Sunday,  yes. 
Special,  no.  Appeal,  eighty  per  cent.  Mining 
class  town  of  160.  John  Cleva,  Jr.,  Enter- 
prise Theatre,  Glen  Alum,  West  Virginia. 


Warner  Brothers 

LITTLF.  niUlil  JONES.  (6  reels).  Star 
cast.  Good  program  picture  as  you  would 
want  to  run.  Pleased  all  who  saw  It.  Sun- 
day, yes.  Special,  no.  All  classes  town  of 
2.500.  Admission  10-30.  A.  C.  Gordon,  Star 
Theatre,  Weiser,  Idaho. 

ON  THIN  ICE.  Star,  Tom  Moore.  Hot 
weather  so  did  not  pull.  Pleased  those  who 
came.  Tone,  all  right.  Sunday,  yes.  Special, 
no.  Good  appeal.  Mixed  class  town  of  1,200. 
Admission  10-25.  John  McGill,  Community 
Theatre  (500  seats),  Port  Orchard,  Washing- 
ton. 

Comedies 

CRUSHED.  (Educational.)  Star,  Lloyd  Ham- 
ilton. Another  Hamilton  comedy  that  brought 
shrieks  of  laughter  from  our  audiences.  This 
had  some  new  stunts  in  it  that  registered 
great.  Tone,  okay.  Special,  yes.  Good  appeal. 
Better  class  town  of  4.500.  Admission  10-15. 
C.  A.  Anglemire,  "Y"  Theatre  (404  seats), 
Nazareth,  Pennsylvania. 

II1RTY    HANDS.    (Educational.)    This  was 

fair.  It  did  not  bring  very  many  laughs.  The 
dogs  were  well  trained  In  this  one.  A  few 
good  gags  at  spots  brought  some  laughs. 
Tone,  okay.  Fair  appeal.  Better  class  town 
of  4,500.  Admission  10-15.  C.  A.  Anglemire, 
"Y"  Theatre  (404  seats),  Nazareth,  Pennsyl- 
vania. 

DIVING  FOOL.  (Fox).  Just  a  fair  comedy 
with  a  few  laughter  provoking  repetitions. 
Can't  brag  on  this,  though,  as  It  wasn't  up 
to  the  usual  Fox  standard.  Tone,  fair.  Sun- 
day, yes.  Weak  appeal.  General  class  town 
of  1,000.  Admission  10-25,  15-35.  H.  H.  Hed- 
berg,  Amuse-U  Theatre,  Melville,  Louisiana. 

FAMILY  LIFE.  (Educational).  Good  com- 
edy. Gets  lots  of  laughs.  W.  D.  LaFerry, 
Rossville  Theatre,  Rossville,  Georgia. 

GOOD  SPIRITS.  (Educational).  Star,  Walter 

Hiers.  This  one  was  better  than  his  last 
one.  A  few  good  laughs  in  It.  Walter  does  not 
take  very  good  In  this  house  for  some  reason 
or  other.  Tone,  good.  Fair  appeal.  Better  class 
town  of  4,500.  Admission  10-18.  C.  A.  Angle- 
mire, "Y"  Theatre  (404  seats),  Nazareth, 
Pennsylvania, 

HALFBACK   OF    NOTRE   DOME.  (Pathr). 

As  good  a  comedy  as  I  ever  saw.  Plenty  of 
laughs  and  impossible  stunts.  R.  L.  Nowell, 
Idlehour  Theatre,  Monroe,  Georgia, 

HORSESHOES.    ( Vlta*rapk).    Star,  Larry 


August  22,  1925 


MOVING   PICTURE  WORLD 


815 


Fil1  In  Tear  Out  Send  Along 

Straight  From  the  Shoulder  Report 

Van:  I  am  an  exhibitor.  I  want  to  help  exhibitor  Independence  from  poor  pictures.  So  I  send  this  tip  and  will  send  others 
if  you  will  send  me  your  regular  blanks.  I'll  live  up  to  the  ethics  of  "Our  Gang"  by  being  fair  to  picture  and  to  exhibitor. 
Here's  my  tip  on 

Title   Producer   Star  

My  report  


Audience  appeal  Suitable  for  Sunday?  A  Special?... 

Signature  of  Exhibitor  

Theatre  No.  Seats  Town   State. 


Semon.  Very  good  slapstick  comedy.  I  sel- 
dom get  a  Semon  comedy  that  fails  to  please. 
Tone,  good.  Sunday,  yes.  Good  appeal.  Small 
town  class  and  farmers  town  of  600.  Admis- 
sion 10-20-30.  H.  W.  Batchelder,  Gait  Theatre 
(175  seats),  Gait,  California. 

KING  COTTON.  (Educational).  Star,  Lloyd 
Hamilton.  Lloyd  Hamilton  in  an  action  com- 
edy. That's  what  we've,  been  howling  for  all 
the  time.  From  the  opening  scene  to  the 
final  fade-out  this  comedy  was  a  scream. 
Southern  exhibitors  and  patrons  will  go  wild 
over  this  one.  A  very  realistic  cotton  pick- 
ing scene  starts  off  the  show  and  Lloyd  be- 
gins to  do  his  stuff.  You  should  have  heard 
them  roar.  Oh,  Lloyd,  give  us  more  like  this 
one.  Tone.  fair.  Sunday,  yes.  Almost  a  spe- 
cial. Appeal,  one  hundred  per  cent,  comedy. 
General  class  town  of  1,000.  Admission  10- 
25,  15-35.  H.  H.  Hedberg,  Amuse-U  Theatre, 
Melville,  Louisiana. 

SIT  TIGHT.  (Educational).  Star,  Jimmie 
Adams.  Jimmie  Adams  in  a  fast  moving 
story  with  a  good  deal  of  action  but  for 
some  reason  there  were  not  many  laughs. 
Probably  the  reckless  motorcycle  riding  had 
them  too  thrilled  to  laugh.  Tone.  good.  Sun- 
day, yes.  Good  appeal.  General  class  town  of 
1,000.  Admission  10-25,  15-35.  H.  H.  Hed- 
berg, Amuse-U  Theatre,  Melville,  Louisiana. 

WHY  WORRY.  (Universal).  Star,  Wanda 
Wiley.  Not  a  laugh  in  it.  One  exhibitor 
near  here  says  they  are  the  best  two  reel 
dramas  he  has  seen.  I  am  beginning  to  think 
he  is  about  right.  The  girl  is  good  looking, 
and  is  a  pretty  good  comedy  actress  but 
her  comedies  are  the  worst  things  I  nave 
seen  in  a  long  time.  Out  of  the  present 
group  (which  will  be  my  last).  I  have  found 
one  good  one  and  one  fair  one.  The  rest 
have  not  been  worth  express  charges  to  me. 
Given  a  director,  a  comedy  story  and  some 
support  I  believe  Wanda  would  be  a  favorite. 
All  classes  town  of  3,000.  Admission  10-^u. 
National  Theatre  (430  seats),  Graham,  Texas. 


day,  yes.  Good  appeal.  All  classes  town  of 
1.312.  Admission  10-20.  M.  J.  Bradley,  Air- 
dome  Theatre  (250  seats),  Thornton,  Arkan- 
sas. 


Serials 


INTO  THE  NET.  (Pathe).  Good  serial,  gets 
attention.  Wr.  D.  LaFerry,  Rossville  Theatre, 
Rossville,  Gorgia. 

Short  Subjects 

BRAINS  AND  BRAWN.  (Pathe  Sportlight). 

Very  good  interesting  single  reel  educa- 
tional. Tone,  good.  Sunday,  yes.  Good  appeal. 
Small  town  class  and  farmers  town  of  600. 
Admission  10-20-30.  H.  W.  Batchelder,  Gait 
Theatre  (175  seats).  Gait,  California. 

STEREOSCOPICS.  (Zowle).  (Pathe).  This 
novelty  drew  many  to  see  what  it  was  like 
and  then  they  told  the  others  and  brought 
them  out  to  show  them  the  second  night. 
Very  novel  and  drew  well.  Tone,  okay.  Sun- 


Independents 


BROAD  ROAD.  (State  Right).  Star,  May 
Allison.  A  fair  program  picture  that  seemed 
to  satisfy  everybody.  City  of  110,00.  Admis- 
sion 10-20.  Al.  C.  Werner,  Royal  Theatre, 
Reading,  Pennsylvania. 

COWBOY  PRINCE.  (Arrow).  Star  ca%t.  A 
fair  western  picture,  and  nothing  to  get  ex- 
cited about.  Will  do  for  anybody  that  likes 
western  pictures.  Tone,  good.  Snuday,  yes. 
Special,  no.  Fair  appeal.  Working  class  city 
of  13,500.  Admission  10-15.  G.  M.  Bertling, 
Favorite   Theatre    (187   seats),   Piqua,  Ohio. 

DUPED.  (Independent).  Star,  William 
Desmond.  Time  for  Helen  to  retire.  Patrons 
don't  want  her  for  heroine.  Picture  weak 
and  director  J.  P.  McGowan  (who  also  loves 
to  "act")  didn't  put  his  customary  pep  in 
this  one.  James  Thompson,  as  the  tramp, 
stole  the  picture  and  his  every  appearance 
was  greeted  with  laughter.  This  is  the 
last  of  the  Holmes  Desmond  pictures,  thank 
goodness.  Boys,  watch  out  for  the  six  sheet 
as  it  is  misleading.  Nothing  like  it  in  the' 
picture.  Tone,  fair.  Sunday,  yes.  Special,  no. 
Weak  appeal.  General  class  town  of  1,000. 
Admission  10-25,  15-35.  H.  H.  Hedberg,  Amuse- 
U  Theatre,  Melville,  Louisiana, 

FOOLISH  VIRGIN.  (State  Right).  Star, 
Blaine  Hammerstein.  Was  here  considered 
good  picture  and  did  a  fair  business.  City 
of  110,000.  Admission  10-20.  Al.  C.  Werner, 
Royal  Theatre,  Reading,  Pennsylvania. 

HARBOR  PATROL.  (State  Right).  Star,  Al 
Ferguson.  A  little  program  picture  that  did 
surprisingly  nice  business.  City  of  110,000. 
Admission  10-20.  Al.  C.  Werner,  Royal  Thea- 
tre, Reading,  Pennsylvania. 

HEARTS  OF  THE  WEST.  (State  Right). 
Star,  Lester  Cuneo.  A  fair  program  picture 
that  played  to  fair  business.  City  of  110,000. 
Admission  10-20.  Al.  C.  Werner,  Royal  Thea- 
tre, Reading,  Pennsylvania. 

I  AM  THE  MAN.  (Chadwiek).  'Star,  Lionel 
Barrymore.  A  dandy  program  picture  and 
Barrymore  made  more  friends  here.  The 
acting  was  good  and  my  patrons  liked  it 
very  much.  The  title  is  weak.  Tone,  good. 
Sunday,  no.  Special,  no.  Good  appeal.  All 
classes  city  of  15,000.  Admission  10-25,  15- 
35.  Ed  Malhiot,  Monarch  Theatre  (569  seats), 
Medicine  Hat,   Alberta,  Canada. 

LIGHTNING  ROMANCE.  (State  Right). 
Star,  Reed  Howes.  Was  nothing  like  as  good 
as  we  expected  from  this  star.  Only  pleased 
a  few,  but  the  Fox  special,  Reed  Howes 
played  in  was  a  knockout.  Sunday,  no.  'Spe- 
cial, no.  Fair  appeal.  All  classes.  Admission 


10-25-30.  W.  H.  Odom,  Pastime  Theatre  f25n 
seats),  Sandersville,  Georgia.       lneatle  <2o° 

MIDNIGHT  GIRL.  Star,  Lila  Lee.  Pretty 
fair  program  picture  but  the  first  reel  con- 
tains the  filthiest  title  and  scene  I  ever  saw 
in  a  picture.  Cut  it  out  before  showing  Tone 
doubtful.  Sunday,  no.  Special,  no.  Fair  ap^ 
peal.  Family  and  student  class  town  of  4  000 
Admission  10-25.  R.  J.  Relf,  Star  Theatre  '(600 
seats),  Decorah,  Iowa. 

MARRIAGE  MARKET.  Star  cast.  Pulled 
tair  crowd  one  day  and  all  spoke  well  of 
it.  Tone,  okay.  Sunday,  yes.  Special,  no. 
Cood  appeal.  Family  and  student  class  town 
of  4,000.  Admission  10-25.  R.  J.  Relf  Star 
Theatre   (600   seats),   Decorah,   Iowa.  ' 

MY  NEIGHBOR'S  WIPE  (Davis  Distrib- 
uting Division).  Star  cast.  Splendid  example 
of  "story-within-a-story"  type  of  picture.  In 
general  it's  very  well  done.  It's  especially 
good  in  character  drawing  and  suspense 
which  I've  always  maintained  are  the  two 
most  important  mental  elements  in  a  screen 
drama.  Appeal,  ninety-five  per  cent.  Sun- 
day, yes.  Special,  no.  A.  S.  Rittenberg,  Fulton 
Theatre  (1,800  seats),  Jersey  City,  New  Jer- 
sey. 

SURE  FIRE  FX  I  NT.  (C.  C.  Burr).  Star, 
Johnny  Hines.  This  picture  was  well  liked 
Jjy  all.  Many  favorable  comments  and  no  kicks. 
Hines  is  fast  becoming  a  favorite.  Tone,  good. 
Hardly  suitable  for  Sunday.  Special,  no.  Good 
appeal.  All  classes  town  of  1,312.  Admission 
10-20.  M.  J.  Bradley,  Airdome  Theatre  (250 
seats),  Thornton,  Arkansas. 

TAINTED  MONEY.  (State  Right).  Star„ 
Eva  Novak.  Eva  Novak  supported  by  Wil- 
liam Fairbanks  but  it  is  not  much  of  a  pic- 
ture. Story  drags  too  much.  Has  some  ac- 
tion. Tone,  good.  Sunday,  yes.  Special,  no. 
Fair  appeal.  Working  class  city  of  13,500. 
Admission  10-15.  G.  M.  Bertling,  Favorite  The- 
atre   (185   seats),    Piqua,  Ohio. 

WALLOPING      WALLACE.  (Enterprise). 

Star,  Buddy  Roosevelt.  Good  western  with 
lots  of  action.  A  new  star  here  but  they 
seemed  to  like  him.  R.  D.  Nowell,  Idlehour 
Theatre,   Monroe,  Georgia. 

WESTERN  PROMISE.  (State  Right).  Star, 
Lester  Cuneo.  Rotten.  Nothing  to  it.  Some 
of  these  Lester  Cuneo  pictures  have  been 
fair  westerns  of  the  cheap  variety  but  there 
was  nothing  to  this  one.  All  classes  in  small 
town.  Admission  10-30.  M.  W.  Larmour,  Na- 
tional Theatre   (430  seats),  Graham,  Texas. 

ZEEBRUGE.  (State  Right).  Here  is  a  pic- 
ture that  all  exhibitors  should  run.  The  de- 
tail is  good  and  shows  clearly  what  actually 
took  place.  A  sailor  who  took  part  in  the 
fight  declared  it  true  to  the  occasion.  Tone, 
good.  Sunday,  no.  Special,  yes.  Appeal,  one 
hundred  per  cent.  All  classes  city  of  15,000. 
Admission  10-25,  15-35.  Ed.  Malhiot,  Monarch 
Theatre  (569  seats),  Medicine  Hat,  Alberta, 
Canada. 


Selling  the  Picture  to  ihe  Public 


EDITED  BY  EPES  WINTHROP  SARGENT 


Discouraged  One  Tent 
With  Special 

WITH  the  exception  of  a  very  few- 
states  with  drastic  state  legislation, 
one  of  the  most  vicious  forms  of  sum- 
mer opposition  is  the  traveling  tent  show. 
This  does  not  so  much  apply  to  the  large 
circuses  as  to  the  carnivals,  repertoire  and 
medicine  shows  that  come  along  and  stick 
around  for  a  week  or  longer. 

These  shows  are  under  comparatively 
small  expense.  Salaries  are  small,  the  license 
fee  seldom  what  it  should  be,  and  the  lot 
rental  is  but  a  trifle  compared  with  the 
cost  of  a  regular  theatre  building.  Many  of 
these  shows  cost  less  to  run  than  a  second 
rate  film  show,  and  yet  they  do  an  enormous 
business,  in  proportion  to  the  town. 

Generally  the  manager  of  the  local  house, 
who  has  a  permanent  local  investment,  has 
to  stand  idly  by  and  watch  his  customers 
flock  to  fill  the  coffers  of  the  visiting  pirate. 

McCormick's  Idea 

Last  year  a  repertoire  company  came  into 
Canon  City,  Col.,  and  stayed  for  two  weeks, 
drawing  considerable  money  from  the  Jones 
Theatre,  now  managed  by  C.  P.  McCormick, 
in  conjunction  with  the  Liberty  and  Rialto 
theatres,  of  Florence. 

This  year  the  same  show  pitched  in  a 
nearby  town  and  found  business  so  good  that 
it  stayed  a  second  week.  Canon  City  was  next 
on  the  list. 

But  this  time  McCormick  was  on  the  job, 
having  taken  over  the  house  through  the 
winter.  He  is  far  too  good  a  showman  to 
fight  competition  with  abuse.  He  knows  that 
will  serve  only  to  make  sympathy  for  the 
competitor. 

He  figured  that  the  better  way  would  be 
to  make  the  visitor  manager  plumb  sick  of 
the  town,  and  there  is  just  one  way  to  do 
that — cut  into  his  receipts. 

Spoiling  the  Fun 

He  figured  that  if  the  tenters  had  a  poor 
opening,  they  might  not  be  so  enthusiastic 
as  they  were  the  previous  year  about  a 
second  week.  He  figured,  too,  that  if  he 
could  keep  the  people  away  there  would  be 
less  verbal  advertising:  fewer  persons  to  go 
out  and  praise  up  the  show.    And  if  he 


Show  Invasion 
Cash  Discount  Tickets 

could  get  them  over  to  his  house,  he  would 
get  that  verbal  advertising. 

His  regular  admission  is  a  quarter.  He 
flooded  the  town  with  rebate  tickets,  send- 
ing a  pair  to  each  R.  F.  D.  box  number.  His 
ticket  will  not  reproduce,  because  it  is  on 
green  stock,  but  the  copy  runs: 

This  is  your  money  saving  coupon. 
Present  this  at  Jones'  Theatre,  Ticket 
Window,  Monday,  Tuesday,  Wednesday, 
Thursday  Nights,  June  15,  16,  17,  18  and 
get  ill  your  Adult  Tickets  for  10c  each; 
Children's,  Sc  each.  Without  this  coupon 
you  pay  regular  prices. 
This  Coupon  good  for  4  nights.  Keep  it ! 
Use  It! 

Limited  to  Four 

It  will  be  noted  that  this  ticket  is  limited 
to  the  first  four  nights  of  the  week.  It  also 
specifies  that  the  ticket  is  necessary  to  secure 
the  rebate.  As  a  matter  of  fact  there  were 
about  25  full  price  tickets  sold  the  opening 
night  to  those  who  for  some  reason  had  not 
obtained  a  rebate  ticket. 

Mr.  McCormick  made  it  a  rebate  instead 
of  a  straight  reduction  because  he  figured 
that  people  would  argue  that  if  he  could  sell 
the  show  for  a  dime  one  week,  he  should  be 
able  to  make  the  same  price  the  next.  But 
a  rebate  was  practically  a  gift,  and  he  could 
not  be  expected  to  hand  out  presents  every 
week. 

How  It  Worked 

With  a  straight  program  feature,  he  played 
to  $40  more  cash  on  Monday  than  for  the 
similar  week  the  year  before.  He  played 
to  more  business  on  the  week  than  the  corre- 
sponding week  last  June. 

And  by  Wednesday  the  tent  show  was 
advertising  "One  week  only." 

Sunday  morning  it  left  town  with  the 
mental  note  that  Canon  City  was  not  as 
good  a  stand  as  it  used  to  be.  And  the  fol- 
lowing week  no  one  complained  that  the 
price  was  still,  (and  not  "again,")  a  quarter 
to  see  the  Jones  show. 

Other  Stunts 

Mr.  McCormick  knows  from  long  experi- 


ence that  it  pays  to  be  generous.  Every 
year  he  lets  the  local  paper  run  a  rebate 
coupon.  This  year  he  ran  it  lor  twelve  con« 
secutive.Mondays.  He  made  better  than  usual 
money  and  at  the  same  time  he  drew  back 
a  lot  of  people  who  had  dropped  away.  They 
came  in  on  the  ten  cent  charge  and  came 
back  to  pay  a  quarter  on  other  nights,  hav- 
ing revived  their  interest  in  the  pictures. 

Mr.  McCormick  gives  his  kid  matinees  on 
Monday  afternoons  instead  of  Saturday 
morning.  He  offers  the  same  program  he 
does  in  the  evening,  but  makes  certain  that 
the  entire  program  is  suitable  for  children, 
saving  the  "sensations"  for  other  nights  when 
he  uses  them. 

The  last  Monday  of  each  month  of  the, 
school  year  he  personally  visits  each  grade 
school  and  presents  passes  to  all  children  who 
have  attained  a  mark  of  85  or  better. 

When  a  competitor  sought  to  have  this 
practise  discontinued  by  the  School  Board 
the  entire  teaching  staff  rose  up  in  pro- 
test, declaring  that  the  incentive  of  the  pass 
had  materially  improved  the  standard  of 
scholarship. 

Plays  to  the  Children 

And  Mr.  McCormick  knows  that  it  does, 
for  frequently  some  child  will  stop  him  on 
the  street  to  assure  him  that  he  will  get  a 
pass  "next  month." 

And  the  odd  part  is  that  while  this  rep- 
resents a  free  ticket  to  a  majority  of  the 
pupils,  his  cash  takings  on  that  matinee  are 
better  than  at  any  of  the  other  three  in  the 
month. 

And  not  only  that,  but  Mr.  McCormick 
knows  from  the  comments  of  the  parents 
that  they  appreciate  what  he  is  doing  to 
induce  the  children  to  work  hard  at  their 
studies.  It  has  created  a  good  will  that  is 
of  incalculable  value. 

And  it  has  stood  the  test  of  eight  years 
of  use. 

Laugh  that  off. 


Nighted  It 

Pat  Argust  figured  that  the  quicker  he  got 
them  talking  about  Paths  to  Paradise  the 
sooner  he  would  start  to  fill  the  Rialto  The- 
atre, Colorado  Springs,  so  he  worked  the 
midnight  matinee  the  evening  before  the  an- 
nounced opening. 


■mm  mu  mm  w  mr  w  w  m:  mt  s,m  mm  wr  ■ 


A  Paramount  Release 

HIGH  HATTIN 


RAYMOND  GRIFFITH  WAS  AN  AID  TO  GOOD  BUSINESS  IN  AUGUSTA,  GA. 
Fifteen  cutout  silk  hats  for  the  star  name  was  the  way  Frank  J.  Miller  put  over  the  star  at  the  Modjeska  Theatre 
worked  on  Paths  to  Paradise,  but  it  can  be  worked  for  any  title   and  would  be   good   if  made  permanent 

Show  them  the  hats  and  they  will  know  they  will  see  a  snappy  play.     Cardboard  hats  would  be  better  than  cutouts. 


This  was 
for  Griffith  stories. 


August  22,  1925 


MOVING   PICTURE  WORLD 


817 


Ties  Iron  Horse 

to  Canadian  Road 

Adding  a  picture  of  The  Countess  of 
Dufferin,  the  Canadian  Pacific's  first  loco- 
motive, to  six  stills  from  The  Iron  Horse, 
has  given  the  Fox  picture  a  special  one  sheet 
in  every  station  between  the  two  oceans,  not 
to  mention  the  various  city  ticket  offices. 


...  .  . JJ'<:  IRON  HORSE 


|  A  Fox  Release 

THE  SPECIAL  ONE  SHEET 

As  the  C.  P.  covers  virtually  every  im- 
portant town  in  Canada,  the  value  of  the 
stunt  to  Canadian  exhibitors  can  be  appre- 
ciated. 


Sold  in  a  Bunch 

Having  booked  the  Fox  product  for  this 
season,  the  Grombacher  theatres  took  large 
space  -in  which  to  advertise  the  fact  in  a 
reading  story,  mentioning  the  chief  titles  by 
name,  feeling  that  as  these  specials  come 
along  they  will  be  easier  since  the  amusement 
public  already  is  waiting  for  them. 

It's  a  good  idea  for  any  block  of  bookings 
at  this  time  of  year,  and  makes  is  easier  to 
sell  off  the  individual  titles  later  on. 


Production  Hints  from  Edward  L.  Hyman 

Managing  Director,  Mark-Strand  Theatre,  Brooklyn 


Greater   Movie   Season  was  auspiciously 
ushered  in  with  the  screen  version  of  John 
Golden's    big   stage    success,   'Lightnin,'  as 
the     feature  photoplay 
attraction,  accompanying 
which  were  four  musical 
presentations     and  the 
Topical      Review.  The 
whole      show      ran  2 
hours     and    5  minutes, 
of    which    time  "Light- 
nin' "  took  up  1  hour  and 
AjM    26    minutes,    and    as  8 
^^■i    ^flH    minutes  required 
^KnLjfl     I    for     the     Topical  Re- 
view, there  was  a  period 
of  31  minutes  of  musical  numbers. 

The  overture  was  Flotow's  Martha.  This 
was  lighted  as  follows :  two  medium  eryth 
Mestrum  floods  on  the  orchestra  from  dome; 
foots  and  borders  in  blue;  purple  spangled 
draw  curtains  closed  across  the  production 
stage,  with  green  foots  artd  flooded  by 
4  arch  spots  also  of  medium  eryth.  Over- 
head spots  of  steel  blue  on  vases  and  decor- 
ations in  windows  at  either  side.  Six  minutes 
for  the  overture. 

Following  the  overture  came  a  three- 
minute  xylophone  solo  number,  a  special  ar- 
rangement of  Nola,  by  Harry  Breuer,  the 
popular  xylophonist  of  the  orchestra.  All 
lighting  remained  the  same  as  in  the  overture 
with  the  exception  of  one  flood  on  the  or- 
chestra, which  changed  to  a  spot  on  Breuer. 
The  premiere  danseuse  and  six  members 


of  the  ballet  corps  were  presented  in  "Dance 
Divertissements,"  composed  of  two  dances. 
The  first,  the  Scarf  Dance,  by  Chaminade. 
For  this,  the  front  gauze  covering  the  pro- 
duction stage  was  used,  which  was  backed 
up  by  an  electrical  effect  from  Kliegl.  Ten 
feet  back  of  this  were  antique  gold  draw 
curtains  flooded  with  various  colors.  The 
lights:  two  overhead  light  blue  spots;  and 
purple  and  magenta  from  the  sides.  The 
second  part  of  this  number  was  The  Swan, 
by  Saint  Saens  by  the  premiere  danseuse  in 
white  ballet  costume  in  front  of  a  black 
cyclorama.  Light  blue  spots  from  the  sides 
and  overhead  were  the  means  of  lighting.  Six 
minutes  for  this  ballet  number. 

After  the  Mark  Strand  Topical  Review 
came  the  final  stage  number  preceding  the 
photoplay,  'Lightnin.'  Neapolitan  Songs 
and  Dances  required  14  minutes  and  in- 
cluded 7  numbers.  The  setting  consisted  of 
an  Italian  drop  with  gondola,  balustrade, 
lanterns  strung  in  carnival  style,  cloud  effects, 
and  water  ripple  on  back  drop;  two  stone 
benches  on  stage.  The  artists  were  attired 
in  Italian  costume.  The  ballet  which  appeared 
in  the  earlier  presentation  also  participated 
in  this  offering.  There  was  a  complete  change 
of  lighting  with  each  number.  A  Frangesa 
by  the  Ensemble ;  Toselli's  Serenade  by  a 
soprano;  Mari  Mari  by  a  baritone;  Addio 
Kapoli,  a  contralto-basso  duet ;  Taran- 
tella by  the  ballet  corps;  O  Sole  Mio,  by 
a  tenor;  and  Funiculi  Funicula  as  the  finale 
were  presented  in  the  order  mentioned. 


In  Two  Parts 

There  was  a  double  angle  to  a  herald  re- 
cently gotten  out  by  H.  C.  Farley,  of  the 
Empire  Theatre,  Montgomery,  Ala.  It  was 
a  four  pager  on  good  grade  buff  paper, 
printed  in  dark  blue.  The  outside  was 
printed  up  "Two  new  and  immensely  inter- 
esting accomplishments."  The  two  were  Quo 
Vadis  and  a  new  rug  dye,  each  getting  one 
of  the  inside  pages. 

The  dye  people  took  up  part  of  the  cost 
of  the  folder  and  saw  to  the  distribution  of 
2,000  of  them.  It  was  a  real  help  to  business. 


Everyone  Talked 

Not  only  did  Oscar  White  get  the  Better 
Films  Committee  and  the  Rotary  Club  of 
Greenwood,  S.  C,  to  talk  about  Charley's 
Aunt  at  the  Liberty  Theatre,  but  he  got  the 
ministers  to  mention  the  attraction  at  vari- 
ous church  gatherings,  telling  their  congre- 
gations that  there  was  plenty  of  clean  fun  in 
the  feature. 

His  black  cats  were  not  vocal,  but  they 
had  red  tissue  mouths  illuminated  by  electric 
lamps,  and  they  got  almost  as  much  atten- 
tion and  as  much  business. 


A  First  Xatioiial  Release 


TWO  STUNTS  ON  THE  SEA  HAWK  FROM  FRANCE;  A  THEATRE  FRONT  AND  A  SPECIAL  SHOWING 
The  front  is  that  of  the  Cameo  Theatre,  Paris,  where  the  design    is   worked   both   above   and  below   the  house  sign.      The  other 
picture  shows  the  deck  of  the  battleship  Province,  flagship  of  the  French  Mediterranean  fleet,  with  the  screen  rigged  for  a  show- 
ing of  the  picture  to  the  staff  and  crew,  including  Admiral  Dumesnil,  in  the  harbor  of  Toulon.     Of  course  this  was  news  and  was 

used  as  such. 


818 


MOVING    PICTURE  WORLD 


August  22,  1925 


An  Associated  Exhibitors  Release 

A  NICE  COOL  LOBBY  ON  INTRODUCE  ME  FROM  BIRMINGHAM 
D.  Roscoe  Faunce  framed  this  for  the  Strand  Theatre  on  Doug  McLean,  with  Doug 
and  the  bear  on  the  mountain  top  and  icicles  all  over  the  frames.     That's  not  saying 
that  the  picture  was  a  frost.    Quite  the  reverse  was  the  case. 


Icicle  Lobby  is  a 

Seller  for  McLean 

D.  Roscoe  Faunce  strongly  influenced  the 
sale  of  tickets  to  Introduce  Me  at  the  Strand 
Theatre,  Birmingham,  Ala.,  with  a  "cold" 
lobby  that  lined  them  up  at  the  box  office. 

The  centrepiece  was  a  section  of  the  Alps 
with  Doug  and  the  Bear  doing  their  stuff  is 
cartoon  style,  as  suggested  by  the  press  book 
cuts.  A  panel  was  blanked  to  let  in  some 
stills.  The  panel  was  a  dark  blue,  contrast- 
ing nicely  with  the  white  and  green-blue  of 
the  ice,  and  was  illuminated  by  hidden  lights. 

Concealed  illumination  also  served  the 
lobby  side  frames,  which  also  were  covered 
with  painted  ice,  and  more  icicles  hung  pen- 
dant from  the  ceiling.  It  cooled  you  off  just 
to  look  at  it. 

He  also  used  a  Limerick  contest  with  ten 
pairs  of  seats  for  the  best  last  line.  This 
was  made  into  a  throwaway  instead  of  being 
sold  off  to  a  newspaper,  and  3,000  were  put 
out.  More  than  half  came  back,  which  is  an 
unusually  good  response. 


Newark  Reports  on 
First  Wow  Contest 

The  first  report  on  The  Heart  of  a  Siren 
Wow  contest  is  made  from  Newark,  where 
the  Cranford  Theatre  collaborated  with  the 
Star-Eagle  in  putting  over  a  contest  for  the 
best  definition  of  the  word  coined  in  vaude- 
ville to  express  a  sublimated  hit. 

The  winners  of  the  local  contest  are  auto- 
matically entered  in  the  national  contest, 
which  closes  December  31,  and  the  winning 
definition  will  be  incorporated  into  the  Dic- 
tionary of  Slang  to  be  published  by  E.  P. 
Dutton  &  Co. 

The  local  management  provides  a  small 
cash  prize  (in  this  instance  $25),  and  Duttons 
gives  a  thesaurus  for  second  prize.  Other 
ticket  prizes  may  be  added  at  will.  It  is 
chiefly  valuable  as  a  circulation  scheme  for 
newspapers,  and  also  gives  good  reading  mat- 
ter when  the  definitions  are  cleverly  done. 

The  Star-Eagle  not  only  gave  much  front 
and  inside  page  space,  but  it  posted  its  fleet 


of  eleven  delivery  trucks,  which  cover  prac- 
tically the  entire  city,  and  it  brought  an  un- 
usual business  to  the  Branford  on  The  Heart 
of  a  Siren,  which  was  a  local  wow. 

The  winning  definition  was  "Something  un- 
expected, unrivalled  or  extraordinary,  that 
prompts  a  spontaneous  outburst  of  enthusi- 
astic approval."  Fifteen  definitions  were 
printed  each  day  for  a  week  in  advance  and 
through  the  showing,  which  is  a  lot  of  space 
for  $25. 


You'll  Like  This 

If  you  have  booked  Play  Ball,  you'll  be 
interested  in  the  put-over  used  by  Lee  Har- 
vey, of  the  Orient  Theatre,  Philadelphia. 

He  got  out  a  circular  cutout,  printed  up  as 
a  baseball  on  both  sides,  and  used  different 
copy  for  the  serial  on  each  side,  calling  the 
sections  "innings"  instead  of  "chapters." 

Some  5,000  of  these  were  distributed  at 
the  "twilight"  games  in  the  neighborhood, 
where  they  would  do  more  good  than  if 
thrown  out  at  Shibe  park. 

Perhaps  you  can  arrange  for  the  cutouts, 
and  cut  your  costs.  The  address  is  62nd  St 
and  Woodland. 


Paid  to  Advertise 

For  several  days  before  he  began  his  reg- 
ular campaign,  Rodney  Bush,  of  the  Galax 
Theatre,  Birmingham,  Ala.,  used  the  lost  and 
found  section  of  the  classified  ads  to  an- 
nounce: "LOST— A  WIFE.  If  found  please 
return  to  the  Galax  Theatre." 

He  received  about  200  telephone  calls,  not 
all  of  which  were  intended  to  be  humorous, 
and  he  had  his  public  all  ready  for  the  for- 
mal announcement  of  the  picture. 


Had  a  Sample 

Sale  by  sample  seems  to  be  popular.  Whe 
Charles  R.  Hammerslough,  of  the  Broadwa; 
Theatre,  Newburgh,  N.  Y.,  sent  a  youn 
woman  around  town  in  an  automobile  wit 
a  liveried  chauffeur  and  a  page  boy,  baa 
ners  announced  that  it  was  The  Little  French 
Girl,  just  arrived  from  Paris  to  appear  at  the 
Broadway.  The  sign  was  in  both  French  and 
English. 


:n 

s 

i 


l 

A  First  National  Release 

HOW  THE  NEWARK  STAR-EAGLE  TOOK  UP  THE  HEART  OF  A  SIREN  WOW  CONTEST 
Working  with  the  Branford  Theatre,  the  newspaper  gave  front  page  stories  for  fourteen  successive  days,  and  devoted  considi 
inside  space  to  the  various  definitions.     The  theatre  gave  a  prize  of  $25  in  cash  and  a  Duttons  Thesaurus.    The  winners  are 
matically  entered  in  the  national  contest  being  conducted  by  the  publishers  and  First  National. 


ible 


auto- 


August  22,  1925 


MOVING   PICTURE  WORLD 


819 


Has  Special  Strip 

For  Bernie's  Band 

To  collect  on  the  engagement  of  Ben  Ber- 
nie  at  the  Rivoli  Theatre,  New  York,  Ed 
Olmstead,  the  publicity  acquirer,  got  out  a 
special  slip  about  14  by  27  inches  to  tie  up 
with  the  Vocalion  records.  These  were  sent 
to  all  Vocalion  dealers  in  and  near  New  York 
for  window  display,  and  most  of  them  were 
used,  because  it  advertised  the  records  and 
roused  greater  interest  in  them,  since  most 
purchasers  are  more  interested  in  the  records 
of  the  bands  they  have  heard  play  or  can 
go  to  hear. 


THE  RIVOLI  POSTER 

The  poster  is  an  attractive  issue  with  the 
orchestra  in  light  blue  and  white  against  a 
black  ground.  The  main  lettering  is  orange 
for  the  leader  and  the  house  name  in  white 
and  light  blue.  It  is  striking,  yet  sufficiently 
restrained  to  get  into  the  better  class  win- 
dows. 


A  Fox  Release 

A  LOBBY  DISPLAY  THAT  COST  $4.90  BUT  LOOKS  A  LOT  MORE 
This  was  planned  by  J.  Bonner  Sams,  manager  of  the  Auditorium  Theatre,  Winston- 
Salem,  N.  C,  and  George  Higgins,  his  publicity  grabber.    They  credit  the  horseshoes 
with  the  luck  they  have  had.     More  credit  should  go  to   the  ingenious  log  effect. 


Preparing  the  Way 

Getting  his  patrons  ready  for  the  regular 
advertising,  Warren  Irvin,  of  the  Imperial 
Theatre,  Charlotte,  N.  C,  started  off  several 
days  in  advance  with  scatter  two  twos  read- 
ing: "Are  Parents  People?  You'll  know 
Sunday." 

Then  he  built  up  on  that  with  about  a 
thousand  hand-written  postals  with  merely 
the  title  and  "I.T."  for  Imperial  Theatre.  The 
stunt  paid  a  nice  profit. 


Qot  the  Sports 

Herschel  Stuart  had  The  Night  Club  at 
the  Missouri  Theatre,  St.  Louis,  the  week  of 
the  Stecher-Zybysco  hugging  match,  some- 
times referred  to  as  wrestling. 

He  figured  that  the  title  should  appeal  to 
the  sports,  and  that  he  would  have  a  lot 
of  sports  to  work  on,  so  he  arranged  to 
send  over  some  kids  with  50,000  heralds  and  a 
lot  of  those  who  accepted  the  invitation  de- 
clared Griffith  to  be  much  funnier  than  the 
wrestlers. 


Edgar  Hart  Helped 
The  Manicure  Qirl 

Free  manicures  between  four  and  six  for 
three  afternoons  was  one  of  the  stunts  used 
by  Edgar  Hart  to  put  over  The  Manicure 
Girl  at  the  Colonial  Theatre,  Portsmouth, 
N.  H. 

He  talked  the  leading  local  shop  into  set- 
ting up  a  booth  in  the  lobby  and  providing 
an  expert  operator  two  hours  each  day.  Of 
course  there  was  plenty  of  advertising  for  the 
shop,  and  you  could  get  a  manicure  there 
any  old  time.  The  stunt  was  worked  on 
Friday  and  Saturday  before  the  Monday 
opening,  and  on  Monday  itself. 

He  also  got  3000  samples  of  a  new  face 
powder  from  a  Boston  concern,  the  latter 
printing  up  a  special  envelope  with  the  house 
advertisement,  and  supplying  a  girl  to  take 
care  of  the  distribution.  It  cost  nothing  and 
was  a  real  novelty  in  the  town. 

Then  he  arranged  for  a  wire  from  the  star; 
rather  a  chatty  affair  referring  to  the  fact 
that  the  last  time  they  had  met  she  was 
touring  her  home  state  of  Texas  and  he  was 
running  the  Palace  at  El  Paso.  It  also  praised 
the  cooperation  of  the  local  manicure  parlor, 
and  that  gave  for  more  local  interest. 

With  a  fine  drug  store  window  on  manicure 
articles,  he  got  a  fine  showing  and  large  busi- 
ness. 


A  Metro-Goldwyn  Release 

IT  MAY  BE  OLD  BUT  IT  STILL  IS  A  GOOD  SUMMER  BET 
Frank  J.  Miller  used  this  front  on  the  Rialto  Theatre,  Augusta,  Ga.    It  depended  upon 
its  bigness  for  most  of  its  appeal,  but  Buster's  eyes   were  motorized  like  a  fire 
department  and  rolled  and  rolled  until  it  rolled  the  patron  in. 


New  in  Sumter 

Because  it  was  a  new  idea  in  Sumter,  S. 
C,  the  man  who  laughed  himself  sick  was 
a  knockout  when  John  Hammon  worked  it 
on  Charley's  Aunt  at  the  Rex  Theatre. 

He  worked  it  in  a  clothing  store  window, 
with  a  dummy  in  bed  and  the  announcement 
card  on  the  foot  of  the  bed.  , 

There  is  a  lot  of  stuff  that  sounds  old  to 
you  because  you  have  read  about  it  so  often, 
but  it  is  new  to  your  patrons?  If  it  is,  it's 
good. 


820 


MOVING    PICTURE  WORLD 


August  22,  1925 

Sold  His  Patrons 

Oil  Stock  Shares 

Getting  out  his  own  heralds  on  Old  Home 
Week,  H.  C.  Farley  tied  in  to  the  stock 
selling  angle  of  the  story  with  "shares"  of  the 
picture  and  the  ice-cooled  breezes  of  the 
Empire  Theatre,  Montgomery,  Ala. 


in  Associated  Exhibitors  Release 

A  PHILADELPHIA  DISPLAY  THAT  DREW   HOT  WEATHER  COIN 
There  is  no  big  flash  about  this  display  on   the   Stanley   Theatre,  based   on  cutouts 
from  the  24-sheet  on  Introduce  Me,  but  it  is  in   keeping  with   the  clientele   of  the 
house  and  helped  to  get  a  big  week  in  spite  of  the  summer  heat. 


Church  Used  Cut  on 
Ten  Commandments 

When  C.  T.  Perrin,  of  the  Sterling  The- 
atre, Greeley,  Col.,  ran  The  Ten  Command- 
ments, two  churches  announced  The  Com- 
mandments as  the  text  for  sermons  and  one 
church,  the  First  Presbyterian,  borrowed  a 
cut  from  the  theatre  with  which  to  illustrate 
its  advertisement.  All  of  the  advertisements 
were  run  on  the  same  page  by  arrangement 
with  the  publisher,  and  the  churches  were 
well  pleased  with  the  attendance  gained 
through  this  co-operation. 

This  closed  a  campaign  wherein  the  min- 
isterial approval  of  the  picture  was  featured 
on  the  front  page  of  the  newspaper. 

Church  co-operation  on  this  picture  should 
be  one  hundred  per  cent.  Don't  wait  for  the 
churches  to  come  to  you.  Go  after  their  pas- 
tors and  start  early  enough  to  permit  them 
to  lay  out  a  campaign  that  will  parallel 
yours,  giving  you  the  benefit  of  their  work 
while  they  equally  profit  from  yours. 

Offer  to  carry  screen  announcements  for 
any  church  making  the  decalogue  the  sub- 
ject of  a  screen  preceding  the  opening.  Print 
the  fact  in  your  newspaper  announcements. 
Help  the  ministers,  and  you'll  help  your  busi- 
ness for  many  weeks  to  come. 

This  is  the  perfect  picture  for  church  co- 
operation, and  you  lose  part  of  what  you  are 
paying  for  unless  you  get  it  all. 


Peepers 


For  Old  Home  Week  J.  P.  Harrison,  of 
the  Hippodrome  Theatre,  Waco,  Texas,  used 
an  old  fashioned  house,  well  back  on  a  shady 
lawn,  for  his  lobby  display.  One  of  the  upper 
story  windows  was  cut  out  and  a  sign  in- 
vited the  curious  to  "Look  inside."  If  they 
did  they  read  "Thomas  Meighan  in  his  great- 
est picture,  Old  Home  Week." 

Just  another  peep  hole  idea,  but  nicely 
carried  out. 

To  clinch  good  business  he  permitted  the 
United  Daughters  of  the  Confederacy  to 
sell  tickets  the  week  in  advance,  their  share 
going  to  the  Society's  treasury. 


A  Paramount  Release 

ONE  OF  THE  SHARES 

Xicely  printed  in  green  and  black,  only 
the  border  and  the  seal  being  in  the  latter 
color,  this  made  a  sightly  herald  that  not 
only  sold  the  picture,  but  gave  emphasis  to 
the  cooling  system  used  by  the  theatre.  The 
reproduction  is  rather  small  but  you  can  get 
some  idea  of  the  exceedingly  nice  job  the 
printer  turned  out. 


Filmed  the  Divers 

Because  they  were  selecting  a  Miss  OkUv 
homa  City,  Pat  McGee,  of  the  Criterion  The 
atre,  got  a  lot  of  extra  business. 

He  had  a  special  reel  made  of  the  selec^ 
tion  and  ran  that  the  following  day  along 
with  The  Light  of  Western  Stars.  Then  the 
last  two  days  of  the  run  he  had  the  winner 
"in  person"  and  the  box  office  receipts  beat 
the  thermometer  going  up. 


Trailed  Along 

Raymond  B.  Jones  got  a  lot  of  publicity 
for  the  Melba  Theatre,  Dallas,  Texas.  He  had 
nothing  in  particular  to  hit  the  newspapers 
with  the  other  week,  and  yet  he  is  publicity 
man  for  the  house. 

But  a  newspaper  was  working  a  coloring 
contest  with  a  food  products  company.  Jones 
supplemented  the  "grand"  prizes  with  tickets 
for  the  Melba  and  he  rode  all  the  week  on 
the  other  fellow's  story. 

It  cost  only  forty  admissions,  and  it  meant 
a  hook  in  to  a  live  issue  and  it  helped  busi- 
ness as  well  as  the  contest. 


A  First  Xational  Release 

A  NOVEL  BASE  FOR  A  LOBBY  CUTOUT  IN  NEW  ORLEANS 
It  barely  shows  in  this  cut  of  the  Trianon  lobby,  but  the  cutout  is  bedded  in  sand 
heaped  at  the   base,  and  gives  a  much  better  effect  than  would  the  naked  cutout 
for  As  Man  Desires.    Try  the  idea  with  sand  or  grass  mat.    You'll  like  it 


1IIU 

out 


August  22,  1925 


MOVING   PICTURE  WORLD 


823 


printing  and  poor  advertising  layouts,  but 
this  sort  of  thing  is  a  capital  example  of  how 
not  to  do  it. 


Sells  Denny  Comedy 
With  Jazzy  Appeal 

Matching  the  cartoon  cut,  the  Laughlin 
Theatre,  Long  Beach,  Calif.,  sells  I'll  Show 
You  the  Town  with  a  straight  line  of  jazz 
talk  that  matches  this  remarkably  good  com- 
edy. The  circle  design  admirably  supple- 
ments the  sketch,  and  the  entire  space  car- 
ries the  idea  of  a  good  hot  weather  enter- 


Today 


B£filN*LD  DENNY 


111 

show  you 
the 

Town 


The  Fastest,  Funniest,  Jaz- 
ziest Sight  Seeing  Tour  on 
Record! 


SAYS: 

"You  ain't  been 
nowhere  and  you 
ain't  seen  nothin' 
yet!" 


So  Prepare  to 
Laugh  as  You  Have 
Never  Laughed 
Before 


"WELCOME  GRANGER" 


A  Universal  Release 

WELL  CONSTRUCTED 

tainment.  It  gives  a  good  play-up  to  the 
star  and  to  the  title,  gets  the  main  idea  over 
in  a  few  suitable  phrases  and  then  turns  off 
the  gas  and  lets  it  soak  in,  without  trying 
to  oversell.  It  does  it  in  a  three  eights, 
which  is  rather  large,  but  probably  news- 
paper space  is  fairly  cheap. 


Wrong  Size  Type 

Hurts  the  Layout 

Generally  the  Loew  theatres  in  Washing- 
ton, D.  C„  are  fine  examples  of  white  space, 


V  STRStT  AT  13TM 


WEEK  STAR. LUG  TQ0AY— SUHDAY,  JULY  It 

Presents    Ft«  sin  a  id  Barkar'i 

njidhly  production  ot  Court- 
ney   Rildy    Cooper"*  •ipry. 

! 


CLAIRE  WINDSOR-PAT  O'LMALLEY- 

Here  is  one  of  the  greatest  snow- 
pictures  ever  brought  to  the  silver- 
sheet  ! — A  mighty,  «pic  drama,  of 
the  struggle  „  to  tunnel  under 
the  Rockies  and  th«  part  played 
by  a  wisp  of  a  girl  whoW  beauty 
unleashed  passion "  and  romance! 
You'll  never  torget   its  thrills! 


ROBERT  FRUEft 


ADDF.n  HITS 

PUHE  COMEDY 

"Hold  My  Baby" 
PA1HE  NEWS 
SPORTLWHT 
GANNON'S  MUSIO 


A  Metro-Goldioyn  Release 

A  LITTLE  TOO  CROWDED 

but  apparently  the  space  has  been  cut  down 
from  three  to  two  columns  through  the  sum- 
mer and  the  ad  man  has  not  gotten  used  to 


his  new  quarters.  This  display  for  The 
White  Desert  is  not  poor,  but  setting  the 
sales  talk  in  six  point,  leaded,  instead  of 
eight  would  have  given  a  better  balance  and 
would  have  made  a  vast  difference  in  the 
appearance  of  the  65  by  2.  There  is  plenty 
to  talk  about  in  the  story,  for  it  is  a  fine 
summer  subject,  but  it  would  have  looked 
better  in  a  smaller  face,  and  that  applies 
even  more  strongly  to  its  appearance  on  the 
page,  for  with  all  the  lines  run  clear  to  the 
rule,  it  cannot  fight  the  adjoining  spaces  as 
well  as  the  usual  Loew  ads. 


A  Smaller  Display 

Is  Better  Showing 

Leonard  J.  Edrick,  of  the  Hippodrome 
Theatre,  Gloversville,  N.  Y.,  a  Schine  house, 
sends  in  two  displays;  one  for  The  Mad 
Whirl  and  the  other  for  Broken  Barriers. 
He  writes  that  he  was  restricted  to  a  two 
tens  on  the  latter,  while  permitted  to  go  to 
seventeen  on  the  Whirl.    Personally  we  like 


T-O-D-A-Y 

AND  TOMORROW 


■  TEN  STARS  IN 

ONE  PICTURE! 
including 

■  NORMA  SHEARER 

S JAMES  KIRKWOOD 
Var* 


BROKEN 

barriers 


H  E  R — strongest  weak- 
ness   was    LOVE  ! 
Was  HE  captain  of  his  | 
soul    or    slave    of    his  | 
desires? 


Fox  Comsdy— MONKEY 
ROMEO  and  PACEMAKERS 


A  Metro-Goldwyn  Release 

FOR  BROKEN  BARRIERS 

the  smaller  display  the  better.  It  is  not  as 
large,  but  it  bats  over  the  appeal  in  a  much 
better  fashion.  We  do  not  exactly  like  the 
negative  style  in  the  bank  of  sales  talk. 
There  is  a  definite  statement  about  the  girl 
and  a  question  regarding  the  man.  It  is  a 
better  appeal  to  make  both  alike,  either 
questions  or  statements.  To  switch  causes  a 
slight  mental  pause,  perhaps  not  enough  to 
spoil  the  sale  of  tickets,  but  enough  to  rob 
the  argument  of  its  fullest  appeal.  It  is  well 
to  remember  that  a  smooth  reading  adver- 
tisement, others  things  being  equal,  will  sell 
more  tickets  and  it  does  not  make  for  smooth 
reading  to  switch  treatment.  But  the  dis- 
play is  better  because  the  title  gets  a  bet- 
ter showing  and  the  valuable  names  are  all 
at  the  left  where  the  reader  naturally  starts 
in  to  read.  Names  will  sell  this  story  better 
than  the  statement  that  "her  strongest  weak- 
ness was  love,"  so  the  names  are  better 
where  they  are.  In  the  longer  drop  there 
are  two  sales  approaches,  the  better  being: 
"What  a  girl  this  is.  She  beats  him  today 
and  marries  him  tomorrow!"  That  is  much 
better  than  "Youth  of  today — so  careless  with 
love.  What  is  it  coming  to?"  It  is  so  much 
better  than  the  position  if  the  two  appeals 
should  have  been  transposed  to  give  the  best 
appeal  a  first  chance.  This  does  not  matter 
so  much  in  a  space  comparatively  free  of 
type.  The  centre  cut  gets  the  eye,  but  the 
sta:  and  title  in  reverse  do  not  stand  out  as 
well  as  .they  would  in  black  on  white.  Evi- 


dently the  cut  has  been  cropped  to  get  it 
into  this  space.  It  might  have  been  better 
had  the  cut  been  left  out  to  let  in  a  type 
announcement  that  would  put  the  star  and 
title  over  to  better  advantage.  We  think  this 
would  have  sold  just  as  well  in  ten  inches 
as  in  seventeen.  It  is  not  so  much  the  size 
as  the  display  that  counts,  and  the  best  dis- 


TODAY 

AND  TOMORROW 


MAD    YOUTH   OF  TO- 
DAY— 
So   Careless   With  Love — 
Just   What   Is   It  Coming 
To? 


4 


MAY  MSAVoY 

Cy/     win,  JACK  MULHALL 


WHAT  A  GIRL  THIS  IS— 

She  Beats  Him  Today  and  Marries  Him  Tomorrow! 


LLOYD 
HAMILTON 

medy  "HALF  A  HERO' 
Other  Attraction!. 


A  Universal  Release 

NOT  SO  MUCH  DISPLAY 

play  is  in  the  smaller  space.  Of  course  a 
two  seventeens  takes  up  more  space  on  the 
page,  and  possibly  gets  a  better  chance  that 
way,  but  it  is  what  you  say  and  the  way  you 
place  it  to  be  read  that  counts  for  more 
than  mere  size.  And  almost  any  show  can 
be  put  over  in  twenty  inches  if  the  right 
argument  is  used  and  cuts  are  held  to  their 
proper  service  as  attractors. 


On  the  Scent 

Back  in  Birmingham,  Ala.,  for  the  third 
time,  Rodney  Bush,  of  the  Galax,  felt  that  it 
was  up  to  him  to  get  attention  for  The 
Thief  of  Bagdad  and  he  had  his  artist  paint 
a  scene  with  Doug  flying  through  the 
clouds  on  the  magic  carpet.  Stills  were 
worked  into  the  design;  which  was  placed 
in  the  lobby. 

Then  he  burned  incense  at  the  intake  of  a 
ventilating  fan  which  threw  its  blast  through 
the  lobby  into  the  street,  and  this  helped 
a  lot  of  persons  to  discover  the  lobby  dis- 
play, with  the  result  that  he  not  only  got 
a  lot  of  new  people  but  resold  those  who  al- 
ready had  seen  the  picture  at  another  house. 


More  Hankies 

It  has  been  some  time  since  the  handker- 
chief stunt  has  been  reported,  but  Keith's 
Palace  Theatre,  Cleveland,  used -it  for  As 
No  Man  Has  Loved,  the  Fox  version  of  The 
Man  Without  a  Country. 


The  First  Run 

PRESENTATIONS         -      PROLOGUES      -  MUSIC 


Edited  by  Colby  Harriman 

News,  Comments  of  the  Week  and  Quide  to  New  Material 


THE  PROGRAM'S  THE  THING 

NOT  only  the  picture  but  the  entire 
program  which  surrounds  it  must 
be  properly  threaded  to  attain  guaran- 
ted  repeat  patronage.  There  can  be  no 
set  or  standard  program  for  all  the- 
atres. Audiences  differ  in  various 
localities.  It  should  be  the  duty  of 
the  producer  to  study  the  tempera- 
ments of  the  majority  of  the  patrons, 
that  is,  as  a  class,  and  to  emphasize 
such  elements  in  the  musical  and  pre- 
sentation features  as  are  sure-fire  in 
their  appeal.  This  will  win  good  will, 
the  greatest  thing  a  producer  can  hope 
to  attain.  Keying  the  entire  musical 
program  in  the  various  divertissements 
to  the  feature  picture  is  the  only  stand- 
ard one  can  achieve.  Keying  programs 
should  be  according  to  audience  de- 
mands, not  producers'  whims. 


rappe  Sails  for  Europe 

ERNO  RAPPE,  who  for  the  past 
year  has  been  the  General  Direc- 
tor of  the  new  Fox  Theatre,  Philadel- 
phia, sailed  for  Berlin  where  he  has 
been  made  General  Director  of  a  string 
of  theatres.  This  new  work  will  keep 
him  in  Europe  for  about  fifteen  months, 
following  which  he  expects  to  return 
to  the  United  States.  Mr.  Rappe  is 
one  of  the  most  eminent  conductors 
which  the  First  Run  Theatre  generale 
can  boast.  For  three  years  he  was 
musical  director  at  the  Capitol  The- 
atre, New'  York,  and  was  directly  re- 
sponsible for  the  development  of  the 
present  orchestra  in  that  theatre  which 
is  compared  in  the  New  York  dailies 
with  the  Philharmonic  and  the  Sym- 
phony. Mr.  Rappe  has  established 
some  new  records  for  artistic  presen- 
tations and  theatre  orchestral  fea- 
tures. 


RHINESTONE  SETTING  DEVICE 

A Company  specializing  in  costume 
manufacturing  is  offering  a  clever 
device  for  setting  rhinestones  on  cos- 
tumes and  fabrics.  The  device  is  easy 
to  manipulate,  of  light  weight  and  in- 
expensive in  cost.  It  sets  three  sizes 
of  stones  and  the  construction  of  the 
device  will  permit  long  use  with  satis- 
factory results. 


"SIEGFRIED"  PRESENTATION 

JOSIAH  Zuro,  who  for  the  past  six 
years  has  been  Director  of  Presen- 
tations at  the  Riesenfeld  theatres,  is 
about  to  enter  his  new  offices  in  Stein- 
way  Hall,  New  York  City,  where  he 
will  devote  his  efforts  to  creating  and 
staging  independent  productions.  He 
will  have  charge  of  the  presentation 
and  musical  interpretation  of  "Sieg- 
fried" UFA  superproduction,  which  is 
to  begin  a  limited  engagement  of  four 
weeks  at  the  Century  Theatre,  New 
York  City,  on  August  23.  There  will 
be  an  elaborate  scenic  and  vocal  pro- 
gram built  about  the  picture.  An  or- 
chestra of  sixty  accomplished  Wag- 
nerites  wjll  play  a  score  especially 
synchronized  to  the  film  from  Wag- 
ner's immortal  opera,  by  Hugo  Riesen- 
feld. In  addition,  a  Prologue  and  Epi- 
logue have  been  planned.  The  picture 
is  a  unique  form  of  production,  in  that 
it  is  the  first  to  have  a  music  score  by 
a  great  composer  synchronized  by  its 
action. 


PRESENTING  ORGAN  NOVELTIES 

LOUIS  C.  Shimon,  assistant  man- 
ager, and  Les  Hoadley,  organist, 
both  of  the  Milwaukee  Theatre,  Mil- 
waukee, Wis.,  have  developed  some 
organ  novelties  to  supplant  orchestral 
features.  According  to  all  reports 
these  features  have  proved  a  sensa- 
tion with  the  audiences.  The  num- 
bers are  a  combination  of  selections 
and  slides  with  singers  introduced 
during  the  number.  Plans  are  under- 
way for  some  very  unusual  musical 
features  at  this  theatre  under  the  de- 
visement  of  the  two  men  named. 


HEADS  DANCE  SCHOOL 

IT  has  been  announced  that  Ester 
Gustafson  has  been  engaged  to  head 
the  dance  department  of  the  new 
Eastman  School  of  Dance  and  Drama- 
tic Action  in  connection  with  the 
Eastman  Theatre,  Rochester,  New 
York.  Miss  Gustafson,  who  is  well 
known  for  her  interpretation  of  music 
through  the  dance,  will  conduct  classes 
in  all  forms  of  the  dance  with  many  of 
her  groups  appearing  during  the  sea- 
son on  the  Eastman  Theatre  stage. 


TO  DEVISE  "PHANTOM" 

UNIVERSAL  PICTURES  CORPO- 
RATION recently  offered  $1,000  to 
anyone  who  would  successfully  produce 
a  "phantom"  during  the  prologue  of 
"The  Phantom  of  the  Opera,"  which 
opens  for  a  New  York  run  in  Septem- 
ber. Thurston,  the  well  known  magi- 
cian, accepted  the  challenge,  and  has 
made  several  stipulations  regarding  the 
condition  under  which  he  will  endeavor 
to  produce  the  illusion.  These  include 
that  he  will  be  required  to  give  no  ad- 
vance public  demonstration  of  his  abil- 
ity in  this  respect;  that  his  presence 
will  not  be  required  at  the  theatre; 
that  he  reserves  the  right  to  produce 
any  kind  of  a  "phantom"  that  lies  with- 
in his  power;  that  the  orchestra  will 
be  discontinued  at  a  certain  time  which 
he  will  advise  before  the  opening,  and 
that  the  stage  and  the  theatre  will  be 
thrown  into  absolute  darkness  during 
that  period.  It  is  expected  that  his 
demonstration  will  be  one  of  the  fea- 
tures in  an  unusual  presentation  offer- 
ing of  this  spectacular  romance. 


PICCADILLY  THEATRE  CHANGES 

WITH  the  purchase  of  the  Pic- 
cadilly Theatre  by  Warner 
Bros,  from  Lee  A.  Ochs  it  has  been  re- 
ported that  extensive  changes  will  be 
made  in  the  stage  and  orchestra  pit. 
The  orchestra  is  to  be  augmented,  the 
pit  enlarged,  and  the  stage  to  be  in- 
creased in  size  to  permit  the  proper 
production  of  presentations  and  pro- 
logues. It  is  the  plan  to  offer  a  pro- 
gram of  eight  units. 


RASCH  BALLET  IN  "PHANTOM" 

TT  has  been  announced  that  Alber- 
M.  tina  Rasch  will  present  a  new 
group  of  her  famed  ballet  dancers  in 
the  pretentious  prologue  which  will 
accompany  the  New  York  showing  of 
"The  Phantom  of  the  Opera."  Miss 
Rasch  has  just  returned  from  Europe 
to  fill  several  contracts  for  motion 
picture  houses  along  with  her  other 
professional  activities.  "The  Phan- 
tom" showing  will  be  her  first  appear- 
ance on  Broadway  following  her  re- 
turn. 


August  22,  1925 


MOVING   PICTURE  WORLD 


825 


A  Moving  Picture  World  Presentation 


Detailed  information  relative  to  the  production  of  the  presentation  suggested  are  printed  herewith.  Permission  is 
given  to  any  producer  or  exhibitor  to  use  the  Colby  Harriman  suggestions  appearing  in  this  section.  Any  other  informa- 
|  tion  desired  to  stage  the  presentation  may  be  secured  upon  request. 


"POSTER  MADNESS" 
A  Moving  Picture  World  Presentation 
Devised  by  Colby  Harriman 


THE  suggestion  this  week  is  one  which 
can  be  readily  adapted  to  serve  as  a 
prologue-presentation  for  practically 
Many  picture  of  general  program  calibre.  The 
I  subject  matter  herewith  docs  not  necessarily 
limit  the  suggestion  a_s_  to  the  poster  both  in 
its  art  work  and  lettering,  and  the  producer 
can  adjust  this  to  suit  the  particular  picture 
with  which  the  presentation  is  used. 

The  general  routine  embraces  a  large  bill- 
board upon  which  is  painted  a  poster  resembling 
the  "billboard  art  work"  common  today.  A 
poster  artist  dressed  in  the  garb  of  his  trade, 
white  jacket  and  cap,  is  seen  at  work  paint- 
ing one  of  the  figures  or  finishing  some  of  the 
|  lettering.  The  figures  can  be  partly  completed, 
even  the  lettering  can  be  laid  in  and  only  por- 
tions of  it  finished.  The  artist  pauses  for  an 
interval  of  rest  and  as  he  lapses  into  a  day- 
dream the  figures  in  the  poster  come  to  life, 
and  a  general  action  ensues,  which  includes 
the  characters  represented  in  the  poster  and  the 
artist  himself.  The  poster  characters  are  sil- 
houetted against  the  plaque  and  with  a  zone 
lighting  treatment  the  poster  artist  can  stand 
put  in  bold  relief  against  a  more  subdued  fore- 
ground. 

Ground  Plan — Fig.  3 

The  setting  consists  of  a  large  frame  of  a 
billboard  placed  center  in  one.  Back  of  the 
billboard  is  placed  a  platform,  the  top  of  which 
is  on  the  left  with  the  top  edge  of  the  lower 
cross  piece  of  the  frame.  The  entire  area  oc- 
cupied by  the  platform  is  enclosed  in  a  sil- 
houette box  herein  detailed.  A  foliage  border 
with  a  half  leg  drop  is  hung  in  one  at  left. 
Set  pieces  constructed  to  resemble  planks  in 
a  fence  are  placed  right  and  left  of  the  frame 
to  mask,  and  carry  off.  A  sky  drop  is  used 
as  a  backing  and  hung  in  three. 

Silhouette  Box — Fig.  2 

Silhouette  box  can  be  easily  constructed  out 
of  fiats  or  a  frame  can  be  constructed  and  at- 
tached to  the  platform  over  which  curtains 
may  be  draped,  thereby  giving  the  same  effect. 
The  primary  reason  for  the  silhouette  box 
is  to  prevent  a  spill  light  from  the  area  of  the 
billboard,  enabling  the  lights  to  function  prop- 
erly in  giving  the  effect  of  the  illusion — painted 
characters  suddenly  appearing  animated.  The 
entire  box  can  be  fastened  to  the  platform  and 
the  platform  trucked.  The  frame  in  front 
should  be  about  a  foot  wide  so  as  to  give  good 
proportion.  The  opening  of  the  frame  should 
be  covered  with  a  light  muslin  upon  which 
can  be  traced  faint  outlines  of  the  characters 
and  the  lettering  of  the  poster.  When  the  lights 
in  the  silhouette  box  come  up  the  tracings  on 
the  surface  will  disappear.  The  backing  or 
back  surface  of  the  silhouette  box  should  be 
painted  in  a  silver  tone.  The  reason  for  this 
is  that  it  aids  materially  in  proper  silhouette 
effects.  The  top  of  the  box  should  be  cov- 
ered with  some  opaqued  material.  Heavy  cur- 
(Continued  on  page  827) 


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l-oliaqc  "Bonier 


826 


MOVING   PICTURE  WORLD 


August  22,  1923 


Big  First  Run  Presentations 


RIVOLI  THEATRE 
New  York  City 

Featured  Picture:  "The  Ten  Commandments" 
{Paramount) 

Music 

The  programmed  overture  was  a  selection 
from  "Queen  of  Sheba"  (Goldmark),  played 
by  the  Rivoli  Orchestra,  with  Drago  Jovan- 
ovitch  conducting.  This  number,  however, 
was  omitted  during  the  week  owing  to  the 
length  of  the  performance  permitting  the 
presentation  to  be  featured  in  this  spot. 
Marian  Lax  sang  during  the  final  scenes 
of  the  picture. 

Tableaux  Vivants 

Two  large  plaques  constructed  to  repre- 
sent the  "Tablets  of  Stone"  were  placed  right 
and  left  of  the  proscenium  in  the  orchestra 
pit  area.  They  were  painted  a  dull  gray, 
bearing  the  Hebraic  characters  in  double  line 
style.  The  Tableau  is  one  of  the  most  dar- 
ing in  its  display  of  the  female  form  that 
has  been  attempted  in  the  motion  picture 
theatre,  and  the  artistic  treatment  and  con- 
duct of  the  numbers  together  with  the  grad- 
ual development  towards  a  well-conceived 
climax  succeeded  in  getting  this  number 
over. 

(a)  On  the  Kile 

A  silhouette  treatment,  sky  drop  hung  in 
two;  this  was  toned  blue  from  the  sides,  with 
a  water  rippler  operating  through  a  canary 
medium.  The  ripplers  were  used  right  and 
left.  A  set  piece  constructed  to  resemble 
an  Egyptian  arch  was  placed  at  center.  Two 
palm  trees  extreme  right  and  left — seven 
characters  were  used  in  this  number,  all 
dressed  in  Egyptian  costumes.  The  principal 
dancer  was  discovered  kneeling  in  the  arch 
at  center,  two  girls  were  discovered  standing 
right  and  left  holding  baskets  of  fruit.  Four 
dancers  were  grouped  at  the  back,  two  on 
either  side  of  the  principal  dancer.  The  ac- 
tion was  silhouetted  against  the  background. 

(b)  Moses 

A  strip  of  film  depicting  storm  clouds  with 
lightning  flashes  was  thrown  upon  the  close- 
in  curtains.  These  were  drawn  and  the  mov- 
ing clouds  were  more  distinct  on  the  sky 
drop.  At  extreme  left  a  set  piece  painted  to 
resemble  a  mountain  precipice  was  placed, 
and  the  character  of  Moses  was  barely  vis- 
ible. When  the  flash  of  lightning  appeared 
in  the  picture  a  light  placed  to  highlight  the 
character  of  Moses  was  flashed  on,  revealing 
the  player  holding  the  "Tablets  of  Stone." 
This  was  only  a  flash,  then  curtains  drawn. 

(c)  The  Slave  Mart 

The  black  plush  hung  in  one.  About  ten 
girls  dressed  in  gaudy  costumes  of  Oriental 
and  Egyptian  type  paraded  from  left  to  right 
with  an  amber  spot  thrown  upon  them  from 
the  front.  After  the  crossover  the  black 
plush  was  drawn,  revealing  a  very  colorful 
tableau  of  the  girls  grouped  around  the 
image  of  "The  Golden  Calf,"  which  was  sur- 
mounted on  a  pedestal  with  steps  leading  to 
it.  A  dark  blue  fabric  was  used  as  a  back- 
ing. The  area  occupied  by  the  performers 
was  highlighted  with  magnenta,  canary  and 
light  blue  from  the  sides,  with  amber  being 
used  to  spot;  reds  and  blues  in  the  foots, 


and  borders  blending  in  a  rich  purple.  The 
dancer  is  brought  in  by  a  slave,  the  silver 
garment  is  taken  from  her,  and  she  does  an 
exotic  number;  she  falls  on  the  floor,  the 
Nobleman  who  is  standing  amid  a  group  of 
girls  orders  her  to  be  placed  as  a  sacrifice 
to  the  idol — the  slave  picks  up  the  girl  and 
ascends  the  steps,  placing  her  over  the  back 
of  the  image.  At  this  moment  a  panel  of 
the  blue  fabric  backing  is  drawn,  revealing 
the  almost  nude  form  of  a  woman  posing  as 
a  goddess;  a  silver  backing  is.  used  and 
light  blue  from  the  sides  highlights  the  char- 
acter. We  may  add  in  closing  that  this  is  a 
very  simple  and  highly  colorful  number  to 
accompany  the  showing  of  "The  Ten  Com- 
mandments," as  it  is  purely  atmospheric  in 
its  construction. 


COLONIAL  THEATRE 
New  York  City 

Featured  Picture:  "The  Homcmakcr" 
(  Universal-Jewel) 

Music 

The  Colony  Melody*  Masters,  conducted  by 
E.  Charles  Eggett,  played  selections  from 
"The  Chocolate  Soldier,"  by  Strauss,  with 
"My  Hero"  as  the  concluding  number.  John 
Priest  is  at  the  Console. 

The  Garden  of  Enchantment 

Mr.  and  Mrs.  Paul  Petching  are  presented 
in  a  musical  novelty  which  introduced  many 
electrical  and  mechanical  musical  instruments, 
providing  good  entertainment.  The  set  rep- 
resents an  exterior,  particularly  a  garden  of 
a  farmhouse.  The  setting  consists  of  a  cut 
wood  netted  drop  in  two  with  a  farmhouse 
painted  at  right,  and  a  trellis  with  foliage 
clusters  at  left.  A  rural  landscape  drop  is 
hung  in  back.  A  green  topped  set  tree  is 
placed  right  of  the  arched  opening  center, 
and  a  pink  flowering  tree  left  of  the  opening. 
In  the  foreground  are  two  flower  strips  about 
6  ft.  long.  There  is  an  opening  of  about  4 
ft.  in  center  between  the  two  strips.  During 
the  course  of  the  action  these  are  revealed 
as  "musical  plants."  Azalea  banks  are  used 
right  and  left  of  the  strips  to  dress,  and  also 
up  center  right  and  left  of  the  opening.  Rus- 
tic chairs  are  placed  up  right  and  left  cen- 
ter. Character  dressed  in  overalls  enters  and 
picks  up  an  instrument  which  is  camou- 
flaged with  a  flower  and  plays  a  tune  upon 
it.  This  starts  the  introduction  of  several 
musical  instruments  well  camouflaged,  such 
as  a  series  of  horns,  the  bulbs  painted  to 
resemble  pears;  a  rake,  the  tines  of  which 
are  whistles,  etc.  The  general  lighting 
scheme  consisted  of  magenta  on  the  back 
drop  with  greens  and  ambers  to  highlight  the 
various  foliage  pieces  of  the  performing  area. 

Miss  Dolores  Farris,  who  has  been  so  pop- 
ular at  the  Riesenfeld  theatres,  is  a  welcome 
visitor  at  the  Colony.  Miss  Farris  appeared 
in  a  syncopated  fantasy,  and  with  the  in- 
creased stage  facilities  which  this  theatre  has 
to  offer  succeeded  in  doing  better  work  than 
on  previous  appearances  at  the  other  thea- 
tres. A  very  simple  background  but  one 
which  is  highly  colorful  is  used.  Light  gold 
fabrics  are  hung  in  three.  Upon  this  surface 
lights  in  various  colors,  purples,  blues,  am- 
bers, green,  magenta  are  played  in  shaft  for- 


mation from  the  sides.  Blue  foots  and  bor- 
der with  reds  mixed.  Light  amber  spot  on 
the  dancer,  who  is  in  shell  pink  costume. 

Operatic  Interlude 

Mr.  Roger  Dixon,  tenor,  sings  the  Aria, 
"Vesti  la  giubba,"  from  "Pagliacci."  Black 
plush  hung  in  one,  blue  foots  and  borders 
brought  up  about  half.  The  soloist  dressed 
in  white  silk  clown  costume  appears  sud- 
denly at  center  through  the  plush  curtains. 
He  sings  the  Aria  in  a  light  blue  spot.  He 
exits  at  center.  This  singer  is  to  be  com- 
mended for  his  excellent  rendition  of  this 
very  popular  number.  It  is  one  of  the  best 
interpretations  we  have  been  permitted  to 
hear  in  a  long  time. 


RIALTO  THEATRE 
New  York  City 


Featured  Picture:  "ITild  Horse  Mesa" 
(Paramount) 
Ben  Bernie  and  His  Orchestra 

The  popular  Jazz  organization  which  has 
been  holding  forth  at  the  Rivoli  Theatre  for 
the  past  four  weeks  has  been  transferred  to 
this  theatre,  where  they  are  introduced  to 
appreciative  audiences  in  a  novelty  concert 
program.  The  Rialto  stage  has  been  en- 
larged for  the  Bernie  engagement.  A  new 
proscenium  arch  has  been  installed  and  one 
of  the  most  attractive  curtains  and  alcove 
panels  which  we  have  seen  are  also  intro- 
duced this  week.  It  is  worth  a  trip  to  this 
theatre  to  look  at  the  curtains.  Bernie  pre- 
sented some  excellent  numbers,  and  his  style 
has  improved  during  the  last  four  weeks;  the 
current  offering  is  perhaps  among  the  best 
which  he  has  given.  He  introduced  a  travesty 
on  a  banquet  in  which  Ben  and  various  mem- 
bers of  his  orchestra  make  comedy  speeches. 
The  stage  numbers  consist  of  Tandy  Mc- 
Kenzie  singing  "The  Rose  of  Picardy,"  Se- 
mon  Krevoff,  a  very  talented  youngster  in 
a  clever  dance;  Doris  Vinton  in  a  dance 
selection,  and  four  members  of  the  Rivoli 
Ensemble  in  a  "Charleston."  The  setting 
consists  of  a  drop  hung  back.  This  has  been 
used  before  and  is  painted  with  a  silver  mo- 
saic center  upon  which  a  white  crane  is  em- 
blazoned over  a  flower  motif  of  asters  at  the 
base.  Gold  panels  are  painted  at  right  and 
left  of  the  drop.  Two  set  palm  trees  gilded 
and  placed  down  right  and  left  in  front  of 
the  returns,  which  are  in  light  blue  and  gold 
metallics.  Amber  and  magenta  from  the 
sides  with  canary  and  red  foots  and  borders 
are  used  to  headlight  the  performing  area. 
Light  amber  spot  to  work. 


MARK  STRAND  THEATRE 
New  York  City 


Featured  Picture:  "Sally  of  the  Saivdust" 
(United  Artists)  (Second  Week) 
The  same  program  accompanying  the  fea- 
tured picture  is  retained  for  a  second  week's 
run  of  the  latest  Griffith  production.  The 
program  includes  a  prelude  played  by  the 
Mark  Strand  Symphony  Orchestra  and  a  spe- 
cial prologue  devised  by  Joseph  Plunkett, 
which  is  a  very  excellent  atmospheric  feature 
for  this  particular  picture. 


August  22,  1925 


MOVING    PICTURE  WORLD 


827 


CAPITOL  THEATRE 
Chicago 


Featured  Picture:  "Drusilla  With  a  Million" 
(F.  B.  0.) 

Music  Features 

The  Capitol  Grand  Orchestra  with  Albert 
E.  Short  conducting,  in  a  specially  arranged 
number  entitled  "Down  the  Mississippi." 
Banks  Kennedy  renders  an  organ  novelty. 
The  presentation  included  "Milady's  Fan" 
with  three  principal  characters  as  The  Lady, 
The  Dancer  and  The  White  Fan,  and  sixteen 
girls  in  a  tableau,  Eugene  Thomas  in  a  piano 
presentation  of  the  Twelfth  Hungarian 
Rhapsody  by  Franz  Liszt;  The  Revue  of 
"Neptune's  Daughters" — three  numbers  intro- 
ducing the  following:  (a)  The  Artist's  Studio 
with  the  Artist  and  four  girls;  (b)  The 
Changeable  Beach  with  the  Mystery  Girl  and 
eight  bathing  girls;  (c)  On  the  Boardwalk, 
introducing  "Miss  Chicago"  and  her  retinue 
departing  to  participate  in  the  contest  for  the 
title  of  "Miss  America"  at  Atlantic  City; 
a  song  entitled  "Miss  Chicago"  is  also  sung, 
and  the  Boardwalk  Ballet  with  eight  girls  is 
introduced. 


CAPITOL  THEATRE 
New  York  City 

Featured    Picture:     "The     Unholy  Three" 
(Mctro-Goldivyn-Maycr)    (Second  Week) 

The  same  program  surrounding  the  first 
week's  presentation  of  the  featured  picture 
is  held  over  for  a  second  week.  The  pro- 
gram includes  the  musical  features,  overture, 
"Maritana"  by  Wallace;  Brass  Sextette  of 
the  orchestra  (Capitol)  Sextette  from  "Lucia 
di  Lammermoor"  by  Donizetti. 

The  presentations  include  the  Capitol  Male 
Quartette  in  a  group  of  Negro  Spirituals 
closing  with  a  song  giving  a  photographic 
background  with  a  Bruce  "Overture" 
scenic ;  Gambarelli  and  Ballet  Corps  in  "The 
Little  Toy  Soldiers";  "A  Duet  of  "Caprice 
Viennois"  and  Gambarelli  in  a  solo  number 
(new  this  week)  "Valse  Bluette"  by  Drigo; 
Hazel  Simonson,  Salvatore  Solt  and  En- 
semble of  Twentyv-Five  in  Finale  of  Second 
Act  "Forza  del  Destino"  by  Verdi. 


EASTMAN  THEATRE 
Rochester,  N.  Y. 


Featured  Picture:    "The  Shock  Punch" 
(Parmnount) 

The  music  features  include  the  overture 
"Mignon"  by  Thomas  played  by  the  Eastman 
Theatre  Orchestra  with  Victor  Wagner,  con- 
ducting, Robert  Berentsen,  organist,  renders  a 
selection  from  "La  Tosca"  by  Puccinni.  Guilio 
Nardella,  tenor,  makes  his  first  American 
appearance  singing  two  numbers  (a)  Aria — 
"Vesti  la  giubba"  (On  with  the  Play)  from 
"Pagliacci"  by  Leoncavallo,  and  (b)  Serenade 
by  Toselli. 


PICCADILLY  THEATRE 
New  York  City 


Featured  Picture:  "Kiss  Me  Again"  (Warner 
Bros.)    (Second  Week) 

The  same  program  is  retained  for  the 
second  week's  run  of  this  Lubitsch  master- 
piece. The  music  includes  the  interlude, 
"Habanera"  from  the  opera  "Natoma"  by 
Victor  Herbert,  and  a  violin  solo  "Kiss  Me 
Again,"  Herbert,  played  by  Fredric  Frad- 
kin.  As  a  stage  novelty  a  radio  demonstra- 
tion with  guest  announcer  and  several  well- 
known  radio  artists  including  Les  Stevens 
and  His  Orchestra,  are  presented  in  a  novelty 
setting. 


STRATFORD  THEATRE 
Chicago 


Featured  Picture:  "Night  Life  in  New  York" 
(Paramount) 

The  program  features  include  "Georgette" 
the  captivating  dancing  violinist ;  Moss  and 
the  Manning  Sisters,  in  an  alluring  dance 
divertissement ;  Lela  Warwick  and  the  Frisco 
Harmonists,  and  Doris  Gutow  at  the  organ, 
playing  "That  Melody  That  Made  You 
Mine." 


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SUGGESTIONS 

AND 

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PRODUCTION  AVAILABLE  UPON 
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"Poster  Madness" 

(Continued  from  page  825) 

tains  can  be  hung  at  the  ends  of  the  box.  The 
lamps  to  give  the  silhouette  effect  should  be 
placed  on  the  floor  of  the  platform  and  hung 
directly  under  the  opaqued  top,  the  characters 
working  close  to  the  surface  will  be  silhouet- 
ted in  distinct  outline. 

Scenic  Treatment 

The  setting  should  be  painted  to  represent 
an  exterior.  The  frame  of  the  billboard  can  be 
painted  dull  green;  the  set  pieces  right  and  left 
of  the  frame  painted  to  represent  brownish 
boards  in  a  fence,  some  vines  can  be  painted 
upon  the  fence  if  desired.  The  foliage  border 
and  leg  should  be  painted  in  woodland  green, 
and  the  upper  part  of  the  tree  which  is  visible 
over  the  fence  in  a  "tree-trunk  brown."  A 
sky  drop  to  be  used. 

Lighting  Treatment 

A  mixture  of  red  and  blue  with  the  red  pre- 
dominating should  be  used  in  the  foots  and 
first  border;  the  second  border  reds  and  blues 
on  with  the  blues  predominating ;  third  border 
the  blues  on  full,  reds  omitted.  Spot  set  right 
and  left  off  stage  in  one  to  highlight  the  work- 
ing area  of  the  poster  artist.  Use  orange  am- 
ber at  right  and  a  blue  and  dark  amber  varie- 
gated medium  at  left.  Place  a  baby  spot  in  the 
rigging  and  set  same  to  work  at  left  center. 
This  is  used  to  highlight  the  artist  when  hi 
sits  in  front  of  the  fence  left.  Green  from 
left  to  highlight  the  foliage  border.  Bunch  lights 
placed  back  of  the  silhouette  box  with  blue  and 
green  mediums  thrown  on  the  sky  drop.  The 
lamps  in  the  silhouette  box  should  be  white. 

Properties 

A  small  painter's  ladder  will  be  necessary 
and  a  paint-box,  brush,  rack  and  one  or  two 
paint  pails  are  required  by  the  artist. 


Two  Experts  Discuss  Art  of  Costuming 


Note:  A  series  of  weekly  reviews  on  valuable  books  to 
producers  and  musical  directors.  We  shall  be  very  glad 
to  put  you  in  touch  with  the  publishers  of  these  excellent 
aids. — Harriiuan. 


"COSTUMING  A  PLAY"  by  Elizabeth  B.  Grimball  and 
Rhea  Wells.  This  is  a  valuable  book  for  producers  in  that 
it  covers  the  general  subject  of  costuming,  together  with 
suggestions  of  how  to  devise  the  various  costumes  in  an 
inexpensive  manner.  The  book  contains  an  enlightening 
treatise  showing  that  every  costume  is  a  development  from 
the  tunic,  skirt  and  cloak.  This  is  followed  with  a  chapter 
on  Color,  its  use  dramatically  in  a  production.  First  primi- 
tive colors  and  how  and  when  the  different  variations  of 
shades  and  combinations  were  introduced  are  discussed  in 
the  notes  on  each  period.   This  is  followed  by  chapters  on 


Dyeing  and  Decorating  Textiles,  Lighting  and  its  effect 
on  different  materials  and  colors,  and  the  various  kinds  of 
materials  used  in  the  costume  manufacture.  Under  the 
heading  of  Costume  chapters,  there  are  plates  in  the  fol- 
lowing periods :  Egyptian,  Assyrian,  Greek,  Roman, 
Medieval,  Early  Renaissance,  Late  Renaissance,  17th  Cen- 
tury, and  in  the  18th  Century,  Directoire,  Empire,  Mid- 
Victorian  and  Civil  War.  There  is  also  information  on 
costuming  religious  subjects,  the  historical  costume  of 
Biblical  periods,  and  the  conventionalized  Medieval  cos- 
tumes for  the  miracle  and  morality  plays.  Producers  will 
find  this  book  of  value  and  the  line  drawings  accompanying 
the  text  will  make  it  easy  to  duplicate.  Following  each 
period  of  bibliography  is  added  which  will  permit  the  pro- 
ducer to  secure  any  added  information  he  may  require 
from  libraries,  etc.  The  various  characters  are  also  sug- 
gested for  which  these  costumes  are  particularly  adapted. 
The  cost  of  the  book  is  low  in  comparison  with  the  wealth 
of  material  which  the  text  contains. 


Newest  Reviews  and  Comments 


"Wild,  Wild  Susan" 


Paramount  Offers  Bebe  Daniels  in  the  Type 
of  Story  in  Which   She   Has  Scored 
Her  Strongest  Hits 
Reviewed  by  Kpes  W,  Sargent 

"Wild,  Wild  Susan"  is  not  as  wild  as  the 
title  would  seem  to  suggest,  but  it's  a  great 
box  office  title  and  it's  a  fine  little  box  office 
farce  with  Bebe  Daniels  as  a  hoydenish  so- 
ciety girl  who  wants  to  live  her  own  life  and 
not  marry  a  goggle-eyed  family  friend  just  to 
please  her  father. 

The  story  gets  off  to  a  lively  start  with 
Bebe  racing  the  fire  engines  up  lower  Fifth 
Avenue.  She  beats  the  engines  to  her  own 
home,  which  has  been  afire,  and  gets  out  of 
arrest  by  explaining  that  she  was  merely  lead- 
ing the  way.  Her  nerve  wins  her  exemption. 
This  is  the  fastest  sequence  in  the  play,  for 
the  action  sags,  since  it  is  impossible  to  keep 
up  the  tempo.  But  there  is  plenty  of  fast 
comedy,  including  a  leap  from  the  Leviathan 
already;  outbound,  to  the  gangway.  These 
scenes  are  all  authentic,  as  is  a  later  sequence 
on  upper  Fifth  Avenue  and  many  in  the  still 
more  fashionable  Park  Avenue  section. 

The  action  works  up  to  a  machine-made 
mystery  sensation  that  will  not  appeal  to 
the  critics,  but  which  seemed  to  please 
Rivoli  audiences  immensely.  After  her  fling 
at  real  acting  in  "The  Manicure  Girl,"  Miss 
Daniels  is  back  to  her  old  impersonation  of 
herself  as  the  scenarist  paints  her.  Her  per- 
sonality and  vivacity  sweep  the  rather  trite 
play  along  and  sustains  the  interest. 

Rod  La  Rocque  gives  good  support  as  the 
rich  would-be  author  who  drives  a  taxi  to 
seek  story  material.  The  others  are  all  in 
the  picture,  but  there  is  no  other  outstanding 
role.  They  merely  support,  for  most  of  it  is 
given  Miss  Daniels  and  the  rest  goes  to  La 
Rocque. 

The  picture  should  prove  itself  at  the  box 
office,  for  it  possesses  abundant  action  and 
the  magic  of  the  authentic  New  York 
atmosphere. 

Cast 

Susan  Van  Dusen   Belie  Daniels 

Tod  Waterbury  Rod  La  Rocuue 

Peter  Van  Dusen    Henry  Stephenson 

Kilgar    Jnek  Kane 

Butler    Ivan  Simpson 

Eustace  Waterbury  Russell  Mederoft 

Chauneey  Waterbury  Warren  t  ook 

Deteetive    Joseph  Smiley 

Based  on  story  "The  Wild,  Wild  Child,"  by 
Stuart  Emery. 

Scenario  by  Tom  J.  Gernghty. 

Directed  by  Edward  Sutherland. 
Length,  5,774  feet. 

Story 

Susan  Van  Dusen,  daughter  of  an  affluent 
New  Tork  family,  craves  excitement  and  gets 
much  of  it  from  her  automobile.  Her  father 
hopes  to  marry  her  to  the  son  of  his  friend 
Waterburv.  but  the  elder  son  has  left  home 
to  seek  fiction  material  as  a  taxi  driver,  and 
the  remaining  son  is  a  callow,  spectacled 
youth,  just  out  of  college.  It  is  arranged 
that  Susan  is  to  go  to  Europe  with  her  mar- 
ried sister  and  the  Waterburys.  She  gets  her 
first  glimpse  of  the  young  man  on  the  steam- 
er deck  and  makes  a  leap  for  the  already 


EDITED  BY  CHARLES  S.  SEWELL 

Features  Reviewed 
In  This  Issue 

Circus  Cyclone,  The  (Universal) 
Girl  Who  Wouldn't   Work,  The 

( Schulberg ) 
Snob  Buster,  The  (Rayart) 
Wild  Horse  Mesa  (Paramount) 
Wild,  Wild  Susan  (Paramount) 


withdrawn  gangplank.  After  a  run  in  with 
her  father  she  leaves  home  and  gets  a  job 
as  detective  with  a  private  agency,  mean- 
time meeting  the  other  Waterbury,  whose  real 
name  she  does  not  know.  Her  father,  and  the 
returned  Waterburys,  learn  of  her  ambition 
and  Susan  is  given  an  "assignment"  in  which 
there  are  enough  carefully  planned  thrills  to  • 
discourage  her  ambitions  and  she  marries  the 
unspectacled  Tod  Waterbury,  to  her  own  and 
her  father's  great  content. 


"The  Qirl  Who 

Wouldn't  Work 


Simplicity  and  Directness  of  New  Director's 
Treatment  of  Story  Enhances  Its 
Dramatic  Value 

Reviewed  by  C.  S.  Sewell 

Adapted  from  an  English  novel,  the  B.  P. 
Schulberg  production,  "The  Girl  Who 
Wouldn't  Work,"  introduces  as  a  feature 
Director  Marcel  De  Sano,  who  has  achieved 
success  in  handling  screen  comedies.  The 
story  concerns  a  girl  who  shirked  work.  Her 
pursuit  of  pleasure  brings  about  an  affair 
with  a  wealthy  philanderer  and  results  in 
her  father  killing  another  girl  under  the  im- 
pression he  is  saving  his  daughter  from  a 
life  of  shame.  This  tragedy  brings  both 
principals  to  their  senses  and  leads  Co  the 
customary  happy  ending. 

Lionel  Barrymore  as  the  rich  idler  is  ex- 
ceptionally fine  and  more  congenially  cast 
than  in  some  of  his  recent  pictures;  Mar- 
guerite De  La  Motte  in  the  title  role  runs 
him  a  close  second.  Henry  B.  Walthall  as 
the  father  and  Lilyan  Tashman  as  the  hero's 
mistress  score  heavily. 

The  acting  of  the  players  is  marked  with 
extreme  naturalness.  They  go  through  the 
situations  more  as  people  in  real  life  would 


Mr.  Exhibitor:  Ask  at  the  Film  Exchange* 
(or  the 


It's  little  to  ask  for,  but  it's  the  only 
reliable  aid  you  can  give  your  musicians 
to  help  put  the  picture  over. 


than  is  frequently  the  case  before  the  cam- 
era. This  seems  largely  due  to  Mr.  De . 
Sano's  direction,  for  it  fits  in  with  his  entire 
treatment  of  the  story,  which  shows  unusual 
simplicity  and  directness.  He  hews  straight 
to  the  mark,  shunning  extraneous  matter, 
and  there  is  a  noticeable  absence  of  heroics, 
posing  or  striving  for  theatrical  effect.  The 
subtitles  are  in  the  same  vein — nothing 
flowery,  just  everyday  language.  Instead  of 
explanatory  titles  he  lets  the  action  unl'old 
the  story.  This  concentrates  the  interest  and 
increases  the  punch,  but  also  tends  at  times 
to  cause  confusion.  For  instance,  Forrest 
Stanley's  actions  seem  strange  until  it  is 
later  revealed  that  he  is  the  girl's  fiance. 

No  attempt  has  been  made  to  soften  the 
effect  of  the  early  actions  of  hero  or  hero- 
ine, which  are  such  as  to  alienate  sympathy. 
The  appeal  is  staked  on  arousing  interest  in 
the  situations  and  dramatic  force  of  the  plot, 
and  in  this  it  succeeds. 

The  keynote  of  the  picture  is  a  sex  situa- 
tion. The  very  boldness  of  its  treatment 
robs  it  of  suggestiveness  or  offense,  although 
one  title  might  be  smoothed  down.  The  di- 
rectness, unexpectedness  and  daring  handling 
of  the  climax  where  the  father  calmly  fires 
several  shots  point-blank  at  the  woman  in 
bed,  believing  her  to  be  his  daughter,  packs 
a  tremendous  punch  and  gets  intense  drama 
out  of  a  melodramatic  situation. 

Although  Mr.  De  Sano  has  refrained  from 
a  long  trial  scene,  using  an  insert  of  a  news- 
paper story  to  quickly  straighten  out  the 
tangled  threads,  the  picture  will  stand  cut- 
ting, especially  following  the  climax. 

The  average  patron  will  probably  not  be 
aware  of  the  difference  in  the  handling  of 
the  story,  but  at  the  same  time  we  believe 
it  has  increased  its  audience  value  and  that 
the  majority  will  find  this  picture  entertain- 
ing, forceful  drama. 

Cnut 

Gordon   Kent  Lionel  Barrymore 

Mary  Hale  Marguerite  De  I, a  Mottc 

William  Hale  Henry  B.  Walthall 

Greta  Verlaine  Lllynn  Tashman 

William    \nrivorlli  Forrest  Stanley 

District  Attorney  Winter  Hall 

Story   by  Gertie   D.   W 'en  t  fl  orl  h- Jo  mcs. 
Adapted  l>y  Loia  Hutchinson. 
Directed  hj    Marcel  Dc  Sano. 
Length,  ."»Jt7l>  feet. 

Story- 
Mary  Hale,  employed  in  a  department  store, 
arouses  the  displeasure  of  her  boss  becausej 
she  shirks  her  work.  Gordon  Kent,  a  round-, 
er,  is  turned  down  by  another  clerk  and  flirt»| 
with  Mary  and  she  loses  her  job.  To  spite; 
her  fiance,  Norworth.  the  assistant  manager, 
she  drives  away  in  Kent's  machine  and  they 
land  at  her  home  early  in  the  morning  Jua^ 
as  her  father,  a  night  watchman,  is  returning 
home.  He  scolds  and  slaps  her  and  when  she 
meets  Kent  the  next  day  she  tells  him  she 
has  left  home.  He  persuades  her  to  come  to 
his  home  for  the  night  and  he  goes  to  the 
club.  Greta,  a  chorus  girl  who  is  his  mistrert, 
comes  to  the  house  and  kicks  Mary  out.( 
Mary's  father  also  appears  on  the  scene,  mis- 
takes Greta,  who  has  hidden  in  bed,  for  Mary 
and  shoots  her  dead.  The  next  morning  KSofjf 
discovers  the  tragedy,  blames  himself  for.rft 
and  confesses  the  crime  to  save  Mary's  rejPU} 
tation.    Her  father,  however,  finally  confeSiW 


August  22,  1925 


MOVING    PICTURE  WORLD 


829 


and  goes  to  trial.    Kent  uses  his  fortune  to 

defend  him  and  after  three  trials  the  jury 
disagrees  due  to  a  juror's  plea  that  he  would 
have  done  the  same  thing.  Kent  slips  a  ring- 
on  Mary's  finger  and  tells  her  he  has  landed 
a  job  and  is  now  able  to  take  care  of  both 
her  and  her  father. 


Wild  Horse  Mesa" 


Stampede  of  Wild  Horses  Furnishes  Climax 
in   Zane  Grey  Story  Directed  by 
George  B.  Seitz 
Reviewed  by  C.  S.  Scwell 

Still  another  Zane  Grey  novel,  "Wild  Horse 
Mesa,"  has  readied  the  screen.  This  one 
serves  to  introduce  as  a  Paramount  feature 
Director  George  B.  Seitz,  who  is  well  known 
to  a  large  motion  picture  clientele  as  a  pro- 
djcer  of  action  serials. 

^ike  other  examples  of  this  prolific  au- 
thor's works,  so  many  of  which  have  reached 
the  screen,  "Wild  Horse  Mesa"  is  a  story  of 
the  great  open  spaces,  and  as  usual  Mr.  Grey 
succeeds  in  getting  his  plot  and  characters 
sufficiently  away  from  the  usual  formulas, 
while  retaining  the  general  atmosphere  of  a 
western,  to  arouse  t he  interest. 

The  picture  starts  off  auspiciously  by  in- 
troducing a  beautiful  white  horse  as  the 
leader  of  a  drove  of  a  thousand  head,  and 
you  anticipate  that  lie  is  to  be  the  center 
of  the  action.  It  soon  develops,  however, 
that  it  is  the  human  characters  that  carry 
the  plot. 

Two  sets  of  characters  are  introduced  and 
the  story  cuts  from  one  to  the  other  for  con- 
siderable time  before  their  activity  merges 
and  the  plot  gets  really  under  way.  All 
this  preliminary  ground  work  is  worked  out 
with  much  detail,  and  the  situations  have 
been  developed  to  an  extent  not  commen- 
surate with  their  effect  on  the  advancement 
of  the  plot,  so  that  consequently  the  story 
interest  lags.  Apparently  everything  has 
been  subordinated  to  the  big  climax  and  there 
is  a  dearth  of  vigorous  action  before  it  is 
reached. 

There  is  a  thrill  when  the  immense  drove 
of  horses  start  their  stampede  and  the  hero 
rides  right  into  their  path,  but  the  apparent 
ease  with  which  he  causes  the  leader  to 
swerve  to  another  path  robs  it  of  some  of 
the  punch. 

There  are  a  number  of  attractive  back- 
grounds and  the  technical  details  are  high 
class.  The  picture  also  has  the  advantage 
of  a  thoroughly  efficient  cast,  with  such  box- 
office  names  as  Noah  Beery,  Jack  Holt,  Bil- 
lie Dove  and  Douglas  Fairbanks,  Jr.  Then, 
too,  there  is  the  magic  of  Zane  Grey's  name 
to  be  reckoned  with ;  but  the  picture  would 
be  considerably)  improved  by  a  free  use  of 
the  scissors  in  several  of  the  situations. 

Cant 

Chane  Weymer  Jack  Holt 

If  ml  McPherson  Noah  Beery 

Sue  Melborne  Billie  Dove 

C'hes  Werner  Douglas  Fairbanks,  Jr. 

Bent  Maiieruhc  George  Magrill 

Lige    Mclhome  (ieorjte  Irving 

Grundma  Edith  Vorke 

Toddy   Nokin  Bernard  Seigle 

Sosie  Margaret  Morris 

Based  on  novel  by  Zane  Grey. 
Scenario   by   Lucien  Hubbard. 
Directed  by  George  B.  Seitz. 
Length,  7,1  ((4  feet. 
Story 

Good-natured  Lige  Melborne  runs  a  general 
Store  in  a  little  Western  hamlet  but  is  fac- 
ing failure  when  Bent  Manerube  sells  him 
the  idea  of  using  a  large  quantity  of  barbed 
wire  he  has  on  hand  to  fence  in  a  part  of  a 
mesa  over  which  wild  horses  roam.  The 
scheme  is  to  catch  and  sell  them.  Soon 
after  they  arrive  on  the  location  and  get  the 
wire  in  place,  Chane  Weymer,  a  horse  buyer 


who  has  been  chased  by  Bud  McPherson's 
gang,  arrives  in  camp  thoroughly  exhausted 
and  is  nursed  back  to  health,  and  falls  in 
love  with  Sue  Melborne.  Chane  finally  per- 
suaded Lige  that  his  scheme  is  not  humane 
as  the  horses  will  rush  into  the  wire  and  be 
slaughtered.  Bent  is  so  enraged  that  he  joins 
with  McPherson  to  put  through  the  scheme 
anyway  and  start  to  stampede  the  horses. 
Chane  succeeds  in  diverting  the  drove  and 
captures  the  leader  but  due  to  Sue's  plead- 
ing lets  him  go,  and  Sue  promises  to  be- 
come Chane's  wife. 


The  Snob  Buster" 


"The  Circus  Cyclone 


yy 


With   Art   Acord   in   Stellar   Role  Universal 
Offers  Entertaining  Western  With 
Circus  Atmosphere 
Reviewed  by  C.  S.  Sen-ell 

A  combination  circus  and  western  story 
with  the  circus  atmosphere  predominating  is 
unfolded  in  the  Universal  Blue  Streak  West- 
ern, "The  Circus  Cyclone,"  with  Art  Acord 
in  the  stellar  role. 

The  story  deals  with  a  girl  in  the  circus 
who  performs  with  a  trained  horse.  When 
she  resists  the  advances  of  the  bullying 
owner  of  the  show  he  beats  the  horse.  A 
cowboy  comes  to  the  rescue  and  by  defeat- 
ing the  bully  in  a  ring  fight  wins  the  horse. 
The  bully  frames  the  girl's  father,  who  is 
about  to  be  lynched  as  a  bank  thief,  but  the 
hero  chases  the  bully,  gets  back  the  money, 
saves  the  father  and  wins  the  girl. 

By  a  choice  of  good  though  familiar  sit- 
uations in  both  circus  and  western  types  of 
stories  and  the  addition  of  the  prize  fight, 
the  story  is  kept  moving  at  a  pace  that  does 
not  allow  the  interest  to  lag  and  provides  an 
abundance  of  action.  Some  of  the  situations, 
for  instance,  the  climax  where  the  hero  and 
villain  fight  while  the  auto  keeps  moving 
along  a  twisting  mountain  trail,  with  no  one 
paying  much  attention  to  the  steering  wheel, 
stretch  the  credulity. 

The  cast  fully  measures  up  to  requirements 
and  Cesare  Gravina  does  particularly  good 
work  in  the  pathetic  role  of  the  aged  clown 
who  is  the  father  of  the  heroine.  The  wrork 
of  the  horse  is  distinctly  pleasing,  for  this 
animal  not  only  is  efficient  when  it  comes  to 
trick  stuff,  but  proves  his  mettle  when  the 
hero  rides  him  in  pursuit  of  the  thieves.  The 
climax,  with  the  auto  containing  the  villain 
falling  over  a  cliff,  which  is  conventional,  is 
very  well  handled. 

Altogether,  "The  Circus  Cyclone"  should 
prove  above  the  average  for  patrons  desiring 
melodrama  with  plenty  of  action. 

Cast 

Jack  Manning:   Art  Acord 

Exenia  Jackson  Moe  McCrea 

Doraldina   Nancy  Deaver 

Popo   Cesare  Gravina 

Brandt   Albert  J.  Smith 

Greasey  Jim  Corey 

Fatty   HiUiard  Karr 

Story  by  Alfred  Rogell. 
Directed  by  Alfred  Rogell. 
Length,   4,3»7  feet. 
Story 

Popo  was  a  clown  and  his  daughter  Dor- 
aldina an  equestrienne  in  a  circus.  Brandt, 
the  owner,  an  ex-pugilist,  tried  to  force  his 
attentions  on  Doraldina  and  she  fled  into  the 
tent  occupied  by  the  horse.  Brandt  came 
in  and  started  to  beat  the  horse.  Jack,  a 
cowboy  came  to  the  horse's  rescue  and  it 
was  arranged  to  have  a  ring  fight.  Jack 
won  and  got  the  horse  but  Brandt  insisted 
that  she  steal  the  horse  back.  During  this 
time  Jack  and  Doraldina,  thrown  together 
had  fallen  in  love  with  each  other.  Brandt 
to  get  rid  of  Popo  had  his  henchman  rob 
the  bank  and  frame  Popo  who  is  arrested. 
The  crowd  prepares  to  lynch  him,  but  Jack 
learning  from  a  boy  who  overheard  the 
crooks  talk  of  the  robbery  chased  them  and 
finally  got  the  money,  bringing  it  back  in 
time  to  save  Popo  and  win  Doraldina. 


Reed  Howes'  Newest  Rayart  Production  Has 
Pleasing  Story  and  Plenty'  of 
Stunts  and  Action 

Reviewed  by  C.  S.  Sewell 

Of  the  same  general  type  as  his  previous 
starring  vehicles  in  the  series  for  Rayart  is 
Reed  Howes'  newest  production,  "The  Snob 
Buster."  It  is  a  romantic  melodrama  with 
an  abundance  -of  action  interspersed  by  com- 
edy, and  the  star  has  several  opportunities 
for  athletic  stunts. 

The  story  should  strike  a  responsive 
chord  with  the  average  audience,  for  it  deals 
with  a  chap  who  starts  out  as  a  snob,  be- 
comes thoroughly  democratic  as  the  result 
of  the  war  and,  much  to  the  disgust  of  his 
family,  pals  with  his  buddy,  an  ex-prize 
fighter.  In  the  end,  he  wins  the  girl  of  "the 
masses"  by  licking  a  pugilistic  champion,  and 
even  succeeds  in  reconciling  his  father  to  ac- 
cepting her  as  a  daughter-in-law. 

The  theme  has  been  obviously  built  with 
the  box-office  in  view  and  situations  have 
been  introduced  with  an  eye  to  their  audi- 
ence appeal  rather  than  from  strict  logic. 
Events  have  been  shaped  so  that  Hr.  Howes 
is  kept  busy  every  minute.  First  he  has  a 
time  escaping  from  his  home  as  his  father 
wants  to  have  his  sanity  tested.  Then  he 
dodges  detectives.  This  gives  a  chance  for 
thrills  in  scenes  where  he  climbs  up  fire- 
escapes,  walks  a  plank  from  one  building  to 
another  at  a  great  height  and  slides  down 
several  stories  on  a  rope.  These  stunts  pro- 
vide good  thrills  and  are  photographed  from 
such  angles  as  to  show  that  they  are  the 
real  article,  with  no  chance  for  faking.  Then, 
too,  there  is  a  good  prize  fight  with  a  novel 
twist  and  extra  punch  when  the  place  is 
raided  and  the  hero  takes  his  rival  to  the  top 
of  a  skyscraper  and  finishes  the  job. 

Howes  has  a  pleasing  personality  and  his 
role  is  well  suited  to  him  in  every  way. 
Gloria  Grey  does  good  work  as  the  girl  and 
David  Kirby  is'  particularly  good  as  his 
buddy. 

While  somewhat  more  mechanical  and  not 
quite  as  snappy  as  some  of  his  early  pictures 
for  Rayart,  "The  Snob  Buster"  should  prove 
a  satisfactory  program  attraction  for  the 
average  theatre. 

Cast 

Theodore  Pendergnst  Reed  Howes 

John  Pendergast  Wilfred  Lucas 

Uncle  Tobias  George  French 

Butch    McGuire  Da-vid  Kirby 

(Continued   on    Page  830) 


4.4 


44 


Ga  ining  Momentum  ! 
This  Week 

EVOLUTION 

Urban-Kineto  Production 

BRANFORD,  NEWARK 
Next  Week 

EVOLUTION 

Edited  by  Max  Fleischer 

TEMPLE*' TOLEDO 


it 


.>"'--■-  N.  Y.  C. 

Edwin  Miles  Fadman,  Pres. 


The  Pep  of  The  Program 

"News  and  reviews  of  ShofOT  Subjects  and  serials 


"Mary,  Queen  of  Tots" 

(Pathe — Comedy — Two  Reels) 

Hal  Roach  in  a  novel  way  Introduces  the 
majority  of  the  "gang"  in  "Mary,  Queen  of 
Tots."  Little  blonde  Mary  essays  the  role 
of  a  rich  girl  tired  of  her  long  lashed  and 
beautifully  gowned  dollies.  She  is  delighted 
with  a  gift  from  her  mother's  gardener  of  four 
crudely  clad  images.  These  represent  the 
handicraft  of  an  Italian  workman  who  uses 
living  models  from  which  he  fashions  his 
wares.  The  images  are  readily  recognized  as 
those  of  the  rest  of  the  "gang."  After  set- 
ting them  about  the  room,  amid  her  toy  dogs 
and  horses,  the  little  girl  falls  asleep.  Trick 
photography  permits  the  substitution  of 
Micky,  Farina  and  the  rest  of  the  crowd  to 
appear  in  diminutive  size.  They  romp  about 
the  sleeping  form  of  Mary,  who  appears  like 
a  giantess  in  their  midst.  When  she  awakes 
the  dolls  are  all  back  in  their  original  posi- 
tions. A  nurse  throws  them  in  an  ashcan 
and  when  Mary  later  finds  the  models  play- 
ing on  the  street  she  believes  that  they  are 
her  fairy  dolls  returned  to  life.  She  dines 
them  in  her  spacious  home,  when  they  pro- 
ceed to  resort  to  the  antics  characteristic 
of  their  other  productions.  This  two-reeler 
will  help  to  raise  the  standing  of  any  theatre 
in  any  community.  Some  of  the  myth-like 
shots  are  beautifully  executed.  Children  will 
be  immediately  sold  on  this  and  grown-ups 
will  find  in  it  an  abundance  of  laughs. — T.  W. 


"Won  by  Law" 

(Universal — Comedy — Two  Reels) 

This  Century  Comedy  distributed  through 
Universal  presents  Wanda  Wiley,  the  star, 
in  the  role  of  a  girl  who  is  almost  too  lazy 
to  live,  until  a  handsome  young  Northwest 
Mounted  Policeman  comes  along.  Then  she 
brightens  up,  rescues  him  from  a  gang  of 
moonshiners,  marries  and  promptly  subdues 
him.  While  this  idea  runs  all  through  the 
picture,  several  more  or  less  familiar  and 
improbable  trick  and  slapstick  comedy  situa- 
tions have  been  introduced,  such  as  scenes 
where  she  is  dragged  across  a  lake,  also 
where  fish  jump  out  of  the  water  when  a 
magic  flute  is  played.  Quite  a  little  ingenuity 
has  been  used  in  planting  the  extreme  lazi- 
ness of  the  heroine.  There  are  several 
amusing  moments  but  the  type  of  picture  is 
not  as  snappy  or  as  well  suited  to  Miss  Wiley 
as  many  of  her  former  releases. — C.  S.  S. 


"Pathe  Review  No.  34" 

(Pathe — Magazine — One  Reel) 

"From  the  Inside  Out"  is  the  feature  of 
"Pathe  Review  No.  34."  The  camera  lens  is 
apparently  under  water  and  records  how  fish 
are  disturbed  near  a  certain  beach  by  divers, 
plunging  horses  and  splashing  dogs.  "Some 
Moroccan  Matters"  shows  how  wives  in 
some  parts  of  Morocco  hitch  up  with  the 
oxen  in  ploughing  the  fields.  "The  Waters 
of  the  Niort"  is  in  Pathecolor.  It  shows  a 
canal  town  in  France.  On  the  whole  this  one- 
reel  offering  should  prove  a  valuable  program 
attraction. — T.  W. 


"Shorts"  Reviewed 
In  This  Issue 


Be  Careful  (Educational) 
Mary,  Queen  of  Tots  (Pathe) 
Pathe  Review  No.  34  (Pathe) 
Pleasure  Bound  (Educational) 
Seven  Ages  of  Sport  (Pathe) 
Speak  Easy  (Universal) 
Stand  Up  and  Fight  (Universal) 
Won  By  Law  (Universal) 


"Speak  Easy 


(Universal — Comedy — One  Reel) 

No,  this  Universal  single-reeler  distributed 
by  Universal,  starring  Charles  Puffy,  is  not 
a  comedy  of  bootleggers  or  blind  tigers. 
Puffy  has  a  rival  in  love  and  the  efforts  of 
these  two  to  outwit  each  other  furnish  the 
action.  One  situation  shows  the  girl's  father 
discovering  both  are  cheap  skates  and  of- 
fering her  hand  to  the  first  to  produce  a 
thousand  dollars.  Puffy  wins  because  he  ac- 
cidentally runs  an  auto  containing  a  thief 
who  has  stolen  the  police  department  safe 
directly  into  the  station  house.  This  reel 
contains  more  average  slapstick  and  shows 
less  originality  than  the  earlier  ones  in  the 
series. — C.  S.  S. 


"Seven  Ages  of  Sport" 

(Pathe— "Sportlight"— One  Reel) 

Grantland  Rice  in  "Seven  Ages  of  Sport" 
shows  that  healthful  humanity  from  the 
lusty  cry  and  shaking  rattle  to  the  exchang- 
ing of  checkers  in  the  gloaming  of  life  is 
comprised  of  a  good  percentage  of  muscular 
activity.  He  shows  the  boy  in  the  school 
playground  and  under  the  supervision  of  the 
scout  master;  then  the  collegian  pulling  on 
the  varsity  team  and  rushing  the  pigskin 
oval;  the  middle-aged  business  man  making 
a  birdie  on  the  golf  course,  and  the  gray- 
haired  but  tanned  veteran  completing  his 
active  career  at  the  checker  board.  The  pic- 
ture is  one  that  all  should  enjoy.  It  is  one 
confined  to  the  refreshing  out  of  doors. — 
T.  W. 


"Stand  Up  and  Fight 

(Universal — Western — Two  Reels) 

Jack  Perrin,  the  star  of  this  Universal  re- 
issue, appears  in  the  role  of  a  fighting  par- 
son. He  invades  a  saloon,  licks  the  owner 
who  threatens  him  and  this  results  in  the 
gang  attending  church.  He  then  aids  the 
girl's  father  to  sell  stock  in  a  mine.  The 
bartender  blows  up  the  mine  and  arouses  the 
townspeople  by  telling  them  the  preacher  did 
it.  It  develops,  however,  that  the  blast  un- 
covered a  rich  vein  of  gold.  Everybody  is 
made  rich  and  the  preacher  wins  the  girl, 
while  the  villain  is  driven  out  of  town.  There 
is  a  good  fight  and  the  story  is  of  fair  in- 
terest for  Western  fans.— C.  S.  S. 


"Be  Careful" 

(Educational — Comedy — Two  Reels) 

This  Jimmie  Adams  Comedy  made  by 
Christie  and  distributed  through  Educational 
is  filled  with  amusing  action,  including  a  lot 
of  rough  and  tumble  stuff  and  slapstick,  but 
at  the  same  time  is  built  around  a  central 
idea  and  not  thrown  together,  and  a  num- 
ber of  the  laughs  are  due  to  the  situations. 
Jimmie's  role  is  that  of  a  good-natured  guy 
who  helps  a  couple  to  elope,  and  when  he 
finds  out  that  the  man  is  a  thief,  chases  the 
pair  and  uses  just  as  much  ingenuity  to  pre- 
vent them  from  getting  married.  A  situa- 
tion sure  to  get  laughs  is  where  he  takes 
the  shoes  belonging  to  the  man  and  woman, 
puts  them  on  his  o"wn  hands  and  feet  and 
then  on  a  colt,  to  deceive  the  bloodhounds. 
The  stunts  he  pulls,  including  the  luring 
away  of  the  justice  of  the  peace  by  means  of 
a  fire  alarm,  should  also  prove  amusing.  It 
is  a  fast-moving  comedy  that  the  majority 
should  like. — C.  S.  S. 


"Pleasure  Bound" 

(Educational — Comedy — Two  Reels) 

Fish  and  flivvers  furnish  the  opportunities 
for  the  laughs  in  this  Jack  White  production 
for  Educational,  written  and  directed  by  Nor- 
man Taurog,  with  Lige  Conley  in  the  leading 
role.  The  girl's  family  start  to  accompany 
father  on  a  fishing  trip,  a  rival  offers  his  car 
but  it  meets  with  an  accident  and  Lige  comes 
to  the  rescue  with  his  flivver.  Certainly  a 
very  fertile  imagination  has  been  used  in  de- 
vising the  various  things  that  happen  to  this 
machine.  After  doing  all  sorts  of  crazy 
stunts,  it  opens  out  li'<e  a  telescope  and  the 
rear  gets  knocked  around  until  it  is  twisted 
like  a  tete-a-tete  chair.  There  has  been  an 
epidemic  of  flivver  stunts  but  this  one  is  new 
and  should  get  the  laughs.  A  lot  of  good 
slapstick  situations  have  been  introduced  at 
the  fishing  grounds  which  should  prove  thor- 
oughly amusing.  Altogether,  it  rates  high  in 
the  list  as  a  speedy  and  amusing  slapstick 
comedy. — C.  S.  S. 

(Continued  from  Page  829) 

Molly   McGwire  Gloria  Grey 

Kid    l.imry  Kay  Johnson 

Sihults   Max.  A*her 

Story   by    POrrcst  Sheldon. 
Directed    bj     \lhert  Kogell. 
Length,  t.uzn  feet. 
EHory 

Theodore  Pendergast,  a  young  snob,  goes  to 
war  and  Butch  McGuire,  an  ex-prize  fighter, 
becomes  his  buddy.  After  the  war,  Theodore, 
now  known  as  Ted,  returns  home  with  demo- 
cratic ideas,  bringing  Butch  with  him.  and 
his  father  even  goes  so  far  as  to  attempt  to 
have  his  sanity  examined  and  to  try  and  put 
him  in  a  sanitarium.  Ted,  however,  escapes 
and  goes  with  Butch,  whose  sister  Molly  runs 
a  restaurant  In  a  tough  neighborhood.  Ted 
falls  in  love  with  Molly  and  is  welcomed  by 
the  gang,  all  except  Kid  Lowry,  a  prize  fighter. 
Finally  they  arrange  for  a  grudge  fight  In 
the  ring,  but  Ted's  father  has  him  kidnapped 
and  placed  in  a  padded  cell.  Ted  escapes  and 
arrives  in  time  to  fight,  and  is  losing  when 
Molly  rushes  in  and  tells  him  to  win  for  her 
sake.  Ted's  father,  who  denounced  Molly, 
realizes  she  Is  true  blue.  The  police  raid 
the  place.  Ted  escapes  with  Kid  and  leads 
him  to  the  top  of  an  apartment  house  where 
he  thoroughly  licks  the  Kid.  Ted  then  pro- 
poses and  Molly  accepts  him. 


August  22,  1925 


MOVING   PICTURE  WORLD 


831 


The  Unholy  Th  ree"  Proves 
"Big  Draw"  at  N.  Y.  Capitol 


JL  Lo 


Laura  Jean  Libbey,  world  famous  author  of 
"When  Hi*  Love  Grew  Cold,"  an  F.  B.  O. 
production. 


HE  UNHOLY  THREE,"  the  Metro- 
joidwyn-Mayer  production  starring 
-on  Chaney,  ushered  in  Greater 
Movie  Season  at  the  Capitol  Theatre,  New 
York,  and  has  already  established  itself  as 
one  of  the  greatest  motion  pictures  ever 
filmed.  It  has  packed  the  enormous  Capitol 
to  the  doors  at  every  performance  and  un- 
doubtedly will  create  a  new  box  office  record 
at  that  house. 

Critics  of  the  New  York  dailies  have  sel- 
dom, if  ever,  praised  a  picture  as  they  have 
"The  Unholy  Three."  The  New  York  Times 
said,  in  part,  "Not  often  does  one  see  such  a 
powerful  photodrama  as  'The  Unholy  Three.' 
It  is  a  stirring  story  stocked  with  original 
twists  and  situations,  a  picture  that  teems 
with  surprises  and  one  in  which  the  suspense 
is  kept  as  taut  as  the  string  of  a  bow." 
The  N.  Y.  American  says  :  "I  can  heartily  ap- 


Ascher  Brothers  of  Chicago 
Book  All  Century  Comedies 


prove  of  the  choice  of  the  Capitol  Theatre  in 
booking  such  satisfactory  ententainment  as 
'The  Unholy  Three'  to  celebrate  Greater 
Movie  Week,"  and  the  N.  Y.  Daily  Mirror 
has  this  to  say :  "This  is  the  masterpiece  of 
crook  dramas.  It  is  superbly  directed,  superb- 
ly acted  and  superbly  picturized.  It's  one 
picture  in  a  million,  greater  in  our  opinion 
than  that  wonderful  picture,  'The  Miracle 
Man.'  " 

The  Morning  Telegraph  says :  "Is  a  bet- 
ter picture  than  'The  Miracle  Man'  and  should 
achieve  the  same  wide  popularity  as  George 
Loan  Tucker's  masterpiece.  'The  Unholy 
Three'  will  interest  everyone.  It  should  be  a 
great  money  maker."  The  Evening  Post 
praises  "The  Unholy/  Three"  in  this  way: 
"Splendid  entertainment  that  is  not  lacking  in 
thrills.  The  plot  is  unique  and  the  acting 
far  above  the  average.  Anybody  who  has 
been  longing  for  something  new  in  crook  pic- 
tures should  try  this  one."  Says  the  N.  Y. 
Evening  World,  "In  it  Chaney  puts  over  an- 
other of  his  compelling  characterizations. 
His  work  is  convincing  and  realistic." 


ADVICES  from  Lcroy  Alexander,  Uni- 
versal manager  in  Chicago,  to  H.  M. 
Herbel,  sales  manager  of  Century  Com- 
ledies,  state  that  a  big  deal  has  just  been  closed 
by  which  the  Ascher  Brothers,  owners  and 
(operators  of  one  of  the  most  important  cir- 
Icuits  in  Chicago,  get  the  entire  output  of  the 
jCentury  Comedies  for  1925-1926  for  their 
(screens.  "Little  Red  Riding  Hood,"  a  two-reel 
I  novelty,  also  being  put  out  by  Century,  is  in- 
I  eluded  in  the  deal. 

The  Ascher  theatres  in  which  the  Centuries 
will  be  shown  are  the  Oakland  Square,  Forest 
j  Park,  Metropolitan,  Commercial,  Vista,  Port- 
age Park,  Frolic,  Lane  Court,  Calo,  Terminal, 
I  West  Englewood  and  Crown. 

The  comedies  included  in  the  deal  are  the 
I  new  series  of  twelve  Buster  Brown-Century 
I  Comedies,  adapted  from  R.  F.  Outcault's  fam- 
I  ous  newspaper  cartoon  comics ;   a  series  of 
twelve  Wanda  Wiley  Centuries,  a  series  of 
twelve  Edna  Marian  Centuries  and  an  assort- 
ment of  comedies  by  starring  popular  male 
stars. 

"Little  Red  Riding  Hood"  is  a  novelty  pic- 
ture, featuring  Peter  the  Great  as  the  wolf  and 
Baby  Peggy  as  Little  Red  Riding  Hood.  It 
is  heralded  as  one  of  the  most  unique  novelties 
to  be  offered  in  the  short  product  field  this 
fall. 

Presentations  of  Century  Comedies  in  the 
Ascher  houses  will  begin  immediately.  Among 

Wray  Beats  Schedule 

John  Griffith  Wray,  who  directed  "The 
Winding  Stair,"  Fox  Film  Corporation's  adap- 
tation of  the  A.-  E.  W.  Mason  novel,  made  a 
record  on  this,  his  first  production  under  Fox 
contract.  He  completed  the  picture  in  eight 
days  less  than  schedule,  and  that,  too,  in  spit^ 
of  the  fact  that  injuries  of  several  members  of 
the  cast  delayed  work  several  days.  Edmund 
Lowe  and  Alma  Rubens  play  the  leading  roles 
in  this  picture. 


the  first  Centuries  to  reach  the  screens  of  these 
important  Chicago  houses  will  be  "After  a 
Reputation,"  starring  Edna  Marian ;  "Paging 
a  Wife,"  an  Al  Alt  comedy;  "Won  By  Law," 
starring  Wanda  Wiley,  and  "Crying  for  Love," 
made  with  Eddie  Gordon.  The  first  of  the 
Buster  Browns  will  be  shown  late  in  August 
or  early  in  September.  It  is  "Educating 
Buster,"  reported  from  the  West  Coast  as  be- 
ing a  box-office  puller.  It  recently  had  a  suc- 
cessful run  at  the  Forum  in  Los  Angeles. 


Joan  Meredith  Signed 

Joan  Meredith,  under  a  long  term  contract 
to  the  Chadwick  Pictures  Corporation,  will  be 
seen  in  an  important  part  in  Larry  Semon's 
latest  starring  vehicle  for  Chadwick,  "The  Per- 
fect Clown."  Miss  Meredith  was  discovered 
by  I.  E.  Chadwick  and  put  under  contract  by 
him  after  seeing  her  in  a  small  part  in  one  of 
his  productions.  Miss  Meredith  will  also  be 
seen  in  an  important  part  in  "Blue  Blood," 
the  coming  George  Walsh  production.  Others 
in  the  cast  will  be  Cecille  Evans,  Philo  Mc- 
Cullough,  Harvey  Clark,  Robert  Boulder,  Eu- 
gene Borden  and  G.  Howe  Black. 


Escaping  from  the  police,  the  crook  gang  finds  a  shelter  in  the  mountains.  Here  Her- 
cules, the  giant;  Tweedledee,  the  dwarf;  Rosie  O'Grady,  the  pickpocket,  and  Echo,  the 
ventriloquist,  hide  from  the  law.  One  of  the  scenes  in  "The  Unholy  Three,"  directed 
for  Metro-Goldwyn-Mayer  by  Tod  Browning,  with  Lon  Chaney,  Mae  Busch  and  Matt 

Moore  in  the  leading  roles. 


832  MOVING    PICTURE     IV  ORLD  August  22,  1925 

Fox  Executive  Finds  Exhibitors  Will 

Cooperate  in  Exploiting  Short  Films 


AS  befits  his  association  with  Fox  Film 
Corporation,  a  pioneer  in  the  movement 
to  advance  the  standard  of  short  sub- 
ject films  and  one  of  the  leaders  in  the  drive 
to  impress  exhibitors  with  the  importance  of 
properly  exploiting  the  little  features,  Fred 
C.  Quimby,  short  subject  sales  manager  of 
the  Fox  organization  has  sounded  exhibitor 
sentiment  and  formed  definite  plans  of  action 
to  effect  fullest  co-operation  between  his 
company  and  the  theatres  booking  its  short 
subject  output. 

Mr.  Quimby  has  returned  to  New  York 
from  a  tour  of  the  principal  cities  of  the 
United  States,  where  he  had  heart-to-heart 
talks  with  any  number  of  exhibitors,  large 
and  small.  During  the  course  of  his  trip 
he  visited  every  Fox  exchange,  inaugurating 
a  new  short  subject  sales  policy. 

Because  of  his  reputation  as  a  short  sub- 
ject expert,  the  findings  of  Mr.  Quimby,  al- 
though mostly  about  his  own  company's  ac- 
tivities, are  printed  herewith  because  they 
reflect  the  trend  of  things  concerning  all 
short  subject  producers,  distributors  and  ex- 
hibitors. 

Among  the  more  important  observations 
made  by  Mr.  Quimby  are : 

That  exhibitors  are  more  than  willing  to 
co-operate  with  producers  in  the  proper  ex- 
ploitation of  the  short  films. 

That  a  number  of  exhibitors  have  been 
ahead  of  the  producers  in  appreciating  the 
box-office  value  of  the  one  and  two-reelers 
and  have  been  giving  them  a  just  amount 
of  attention  in  all  advertising  and  publicity, 
and,  when  their  importance  and  popularity 
merited  it,  subordinating  the  feature  to  play 
up  the  short  subject. 

That  exhibitors  generally  have  grown  as 
discriminating  about  their  short  subject  book- 
ings as  they  are  about  their  features  and  in- 
sist on  full  information  regarding  them  be- 
fore signing  contracts. 

That  the  big  exhibitors  who  have  been 
passing  up  comedies  for  other  presentations 
are  realizing  this  is  not  in  accord  with  their 
audiences'  wishes,  and  are  cutting  down  on 
prologues  and  other  attractions  to  make  room 
for  one  and  two-reel  comedies. 

That  all  the  exhibitors  talked  with  promise 


to  be  more  than  fair  and  equitable  to  their 
short  subject  bookings  in  advertising  and 
other  publicity. 

And  that  the  box-office  results  where  short 
subjects  were  properly  exploited  were  most 
gratifying  and  attested  better  than  any  words 
could  the  importance  of  the  little  features  and 
the  high  regard  in  which  they  are  held  by  the 
public. 

Summing  up,  Mr.  Quimby  says  the  cam- 
paign inaugurated  at  the  meetings  of  the 
short  subject  producers  and  distributors  to 
convince  the  exhibitors  of  the  value  of  prop- 
erly exploiting  short  subjects  is  bringing  the 
most  satisfactory  results.  Exhibitors  every- 
where, he  says,  are  waking  up  to  the  value 
of  their  one  and  two-reel  attractions,  and 
many  who  never  thought  of  advertising  them 
before  are  doing  so  now  with  the  ones  who 
are  increasing  the  space  formerly  allotted. 

Mr.  Quimby  was  more  than  pleased  with 
the  outlook  for  the  Fox  company's  short 
subject  product.  He  claimed  that  exhibitors 
everywhere  look  upon  the  Fox  schedule  of 
short  film  releases  for  the  1925-26  season  as 
the  best  balanced  and  highest  class  an- 
nounced. He  said  theyi  are  showing  appre- 
ciation of  this  fact  by  booking  it  100  per 
cent.,  with  the  result  that  the  Fox  short  sub- 
ject sales  to  date  are  200  per  cent,  better  than 
last  season. 

The  Van  Bibber  comedies,  Mr.  Quimby 
found,  have  won  a  warm  spot  in  the  heart  of 
the  exhibitors.  As  a  result  of  their  tre- 
mendous success  with  the  public,  many  of 
the  theatres  booking  them  give  them  an  equal 
amount  of  space  with  the  features  in  adver- 
tising, publicity  and  lobby  displays.  The 
presence  of  eight  more  of  these  comedies  on 
the  new  release  schedule  is  sufficient  argu- 
ment to  many  exhibitors  to  book  the  entire 
Fox  short  subject  output,  he  said. 

Mr.  Quimby  said  that  the  exhibitors  were 
full  of  praise  for  the  way  the  Fox  company 
went  about  building  up  and  strengthening 
their  short  subject  schedule.  Many  remarked 
that  the  quality  of  production  of  the  little  fea- 
tures has  more  than  kept  pace  with  the  fea- 
ture productions,  adding  that  this  statement 
was  made  after  taking  into  consideration  that 
the  Fox  schedule  of  Supreme  Attractions  and 


Starring  Features  this  year  forms  a  most  im- 
posing and  formidable  line;up  of  box-office 

attractions. 

The  fact  that  Mr.  Fox  has  spent  and  is 
spending  millions  of  dollars  on  his  short  sub- 
ject pictures  and  is  going  to  untold  lengths 
to  secure  the  best  possible  humorous  mate 
rial  is  appreciated  by  exhibitors. 

As  a  consequence  Mr.  Quimby  found  a 
majority  of  those  on  whom  he  called  in  a 
mood  receptive  to  closing  for  the  Fox  short 
subject  product  100  per  cent. 

Mr.  Quimby  said  the  exhibitors  were  fully 
aware  that  millions  of  dollars  could  not  buy 
the  publicity  behind  the  names  of  Richard 
Harding  Davis,  O.  Henry  and  Mabel  Herbert 
Urner,  the  trio  of  great  American  fictionists 
whose  picturized  works  form  important  units 
in  the  Fox  two-reel  release  schedule. 

Exhibitors'  praise  for  Fox  Xews  was  tre- 
mendous, Mr.  Quimby  says,  while  the  sales 
increase  for  this  one-reel  release  borders  on 
the  sensational.  All  the  exhibitors  he  talked 
with  boosted  the  news  reel  and  said  they 
considered  it  the  most  up-to-date  and  mod- 
ern reel  released.  One  exhibitor  told  Mr. 
Quimby  he  would  no  more  leave  Fox  Xews  off 
his  program  than  he  would  omit  his  feature. 

One  of  the  outstanding  features  of  Fox 
News,  as  pointed  out  to  Mr.  Quimby  by  an 
exhibitor,  is  the  fact  that  never  at  any  time 
is  it  morbid  or  depressing,  it  being  carefully 
edited  to  keep  out  gruesome  subjects  that 
would  induce  these  effects.  This  same  exJ 
hibitor  said  the  Fox  Xews  reel  had  a  greater 
appeal  to  women  and  children  than  any  othe 
reel  for  the  reason  that,  while  it  is  neve 
distasteful  or  shocking,  it  is  always  tensely 
interesting  and  entertaining.  He  added  that 
for  beauty,  grace  and  well  arranged  selec- 
tion of  subjects,  Fox  Xews  is  in  a  class  by 
itself. 

The  Fox  short  subject  sales  manager  said 
he  was  gratified  with  the  reception  accorded 
the  new  Fox  Varieties  by  the  exhibitors.  He 
pointed  to  the  fact  that  the  demand  for  them 
was  so  great  that  it  was  necessary  to  dip 
into  the  1925-26  releasese  to  keep  pace  with 
it.    He  said  he  found  Fox  Varieties  an  in- ' 

(Continued   on    Page  833) 


Scenes  in  the  William  Fox  special,  "Kentucky  Pride,"  with  J.  Farrell  MacDonnell,  Gertrude  A»tor  and  Henry  B.  Walthall.    A  John  Ford 

production. 


August  22,  1925 


MOVING    PICTURE  WORLD 


833 


JAMES  KIRKWOOD 
One  of  the  featured  players  in  D.  W.  Grif- 
fith's  Paramount    production,    "That  Royle 
Girl." 


Exhibitors  Will  Exploit 
Shorts 

(Continued  from  Page  832) 

tegral  part  of  the  programs  of  innumerable 
big  first  run  houses  and  that  the  manage- 
ment of  those  theatres  said  these  one-reelers 
mirroring  the  world  we  live  in  added  dis- 
tinction and  class  to  any  show. 

The  plans  of  the  Fox  company  to  aid  the 
exhibitors  properly  to  exploit  their  short 
subject  attractions,  as  explained  by'  Mr. 
Quimby,  are  comprehensive  and  should  be 
productive  of  excellent  results. 

In  the  first  place,  complete  press  books 
will  be  issued  by  the  Fox  company  with 
each  two  reel  series.  These  books  will  be 
exactly  alike,  except  in  the  number  of  pages, 
the  books  now  issued  with  the  starring  fea- 
tures and  supreme  attractions  produced  by 
the  company.  They  will  be  complete  in  every 
detail  with  synopsis,  cuts  and  mats,  pub- 
licity stories,  reviews  and  exploitation  sug- 
gestions. For  lobbies  and  outdoor  adver- 
tising the  Fox  company  will  get  up  excellent 
one-sheets  of  real  magnetism  which  will  be 


"Uncle  Tom 's  Cabin  "to  Be  Made 
as  Super  Picture  by  Universal 


"U; 


NCLE  TOM'S  CABIN."  Harriet 
Beecher  Stowe's  world  famed 
novel,  is  to  be  picturized  by  Uni- 
versal as  a  super-special  production,  it  has 
just  been  announced  at  the  Universal  home 
office.  It  will  be  put  into  work  immedi- 
ately. 

The  entire  facilities  of  the  vast  Universal 
studio  plant  at  Universal  City  will  be  placed 
at    the    disposal    of    the    executives  and 

"Steppin'  Out" 

Columbia  Pictures  Ready  for  Comedy  De- 
mand With  Fine  Offering 

Anticipating  the  great  public  demand  this 
season  for  comedy,  Columbia  Pictures  has 
responded  with  the  third  production  scheduled 
for  the  1925-26  Columbia  series,  "Steppin'  Out." 

Camera  work  has  been  completed  on  the  fea- 
ture which  has  been  adapted  from  "The  Lure 
of  Broadway."  Prominent  in  the  cast  of  well 
known  character  players  is  Ford  Sterling,  the 
famous  comedian. 

The  picture  was  made  on  a  scale  that  just- 
ifies the  world  "lavish."  Harry  Cohn,  Produc- 
tion Manager  for  Columbia  gave  orders  that 
no  expense  was  to  be  spared  to  make  it  one  of 
the  most  elaborate  productions  that  has  yet  been 
released  under  the  Columbia  banner. 

In  line  with  these  orders  from  Mr.  Cohn,  the 
whole  company,  consisting  of  over  two  hundred 
and  fifty  people  was  taken  to  Venice,  Califo-- 
nia,  where  the  famous  La  Riga  Cafe  and  its 
orchestra  were  engaged  for  the  big  cabaret 
scene  which  is  one  of  the  many  strong  punch 
scenes  in  the  picture. 

A  cast  of  favorites  and  character  actors  of 
repute  in  "Steppin'  Out"  includes  such  names, 
besides  Ford  Sterling,  as  Robert  Agnew,  Cissy 
Fitzgerald,  Ethel  Wales,  Tom  Ricketts  and 
Lotus  Thompson. 

"Steppin'  Out"  will  be  ready  for  distribution 
to  exchanges  throughout  the  country  very 
soon,  as  the  cutting  and  titling  are  now  com- 
pleted. 


technicians  entrusted  with  the  making  of 
the  picture. 

The  production  will  have  an  all  star  cast. 
No  definite  selections  have  been  made  yet, 
but  the  studio  executives  are  combing  the 
list  of  eligibles  for  the  right  players. 


,  the  work  oi  a  ietognized  specialist.  In  addi- 
tion to  this  there  will  be  an  ample  supply  of 
stills   for  newspapers  and  lobbies. 

For  Fox  News  and  Varieties  attractive 
stock  and  current  issue  one-sheets  and  slides 
will  be  available. 

In  connection  with  exploiting  the  Fox  com- 
edy series  Mr.  Quimby  pointed  out  th"e  de- 
cided advantage  of  the  Fox  product  over  the 
general  run  of  releases  owing  to  the  big 
names  of  the  authors  from  whose  works  three 
of  the  series  will  be  adapted.  He  explained  : 

"Names  like  O.  Henry,  Richard  Hard- 
ing Davis  and  Mabel  Herbert  Urner 
are  bywords  in  every  American  home  and 
the  mere  display1  of  any  of  them  is  suffi- 
cient to  attract  immediate  attention.  At  the 
same  time  they  are  what  you  might  call 
'newspaper  copy  names'  and  exhibitors  will 
find  editors  ready  to  print  every  story  about 
the  productions  based  on  the  works  of  these 
literary  giants,  and  they  will  get  notices 
worthy  of  most  feature  films. 

"Stories  by.  such  celebrated  authors  have 
never  been  bought  for  two-reel  comedies  be- 
fore. Mr.  Fox  has  dignified  the  short  com- 
edies by  seeking  the  works  of  real  literary 
celebrities  and  has  made  them  worthy  of 
editorial  attention.  And  make  no  mistake, 
these  productions  will  be  the  talk  of  the 
country  before  the  season  is  over.  1  ney  are 
great.  In  addition  to  being  adaptations  from 
the  best  literary  material,  the  casts,  direction 
and  settings  of  these  two  reelers  will  stand 
comparison  with  any  feature  production  ever 
made.  They  are  five-reel  stories  and  produc- 
tions crammed  into  two  reels." 


Ready  for  Screen 

The  William  Fox  Company  has  finished  film- 
ing "A  Man  Four  Square,"  in  which  Buck 
Jones  is  the  star 


Marcus  Loew  Books  It  for  129  Days! 


The  Editor's  Views 


WE  have  just  enjoyed  a  real  treat.  And  with 
it,  come  upon  what  strikes  us  as  the  out- 
standing novelty  for  presentation  as  part 
of  Greater  Movie  Season. 

With  the  cooperation  of  those  pioneers,  Thomas 
A.  Edison  and  E.  S.  Porter,  "The  Great  Train  Rob- 
bery" and  a  number  of  still  earlier  releases  have 
been  combined  in  a  single  reel  novelty  that  is 
certain  to  arouse  no  end  of  discussion  during  the 
industry's  jubilee  celebration. 

Here  is  ready-made  ad.  copy.  "The  first  word — 
and  the  last  word  in  motion  pictures" — a  linking 
up  of  the  short  reel  novelty  to  the  current  feature. 
Here  is  certain  copy  for  photoplay  editors. 

And,  aside  from  business  thoughts,  for  picture 
men  here  is  a  treat  that  you  don't  want  to  miss. 
It  will  bring  back  many  happy  memories,  give  you 
many  a  chuckle. 


"THIRTY  YEARS  AGO" 

THE  ONE  BEST  SINGLE  REEL  NOVELTY 
FOR  GREATER  MOVIE  SEASON 

WRITE  NOW  FOR  FIRST-RUN  DATES 

SHORT  FILMS  SYNDICATE 


729  Seventh  Avenue 


New  York 


834 


MOVING    PICTURE  WORLD 


August  22,  19*1 


New  York  Critics  Praise 

"Sally  of  the  Sawdust" 


NEW  YORK  newspaper  critics  like 
D.  W.  Griffith's  latest  screen  feature, 
"Sally  of  the  Sawdust,"  just  as  well 
as  the  audiences  at  the  Mark  Strand  Theatre 
seem  to  like  it  in  its  New  York  premiere, 
and  are  just  about  as  unanimous  in  voicing 
their  written  approval  as  the  audiences  have 
been  in  giving  their  approval  by  frequent 
and  spontaneous  applause. 

"Judging  by  the  mirth  and  tears  it 
elicited  from  an  audience  that  packed  the 
Strand  to  overflowing,  'Sally  of  the  Saw- 
dust' will  reap  a  harvest  of  gold,"  said  the 
reviewer  for  the  New  York  Times.  "It  is 
quite  obvious  that  Mr.  Griffith  intended  this 
picture  to  be  a  commercial  success,  and  with 
that  end  in  view  he  aimed  the  shafts  of  his 
love  story  at  the  hearts  of  flappers  and 
youths,  balancing  his  adolescent  appeal  with 
the  inclusion  of  clever  comedy.  In  'Sally  of 
the  Sawdust'  Mr.  Griffith  not  only  nods  to 
art,  but  he  bows  low  to  the  box-office." 

"D.  W.  Griffith  offers  a  box-office  picture 
in  'Sally  of  the  Sawdust'  which  probably 
will  .make  more  money  than  any  picture  on 
Broadway  this  week,"  said  Richard  Watts, 
Jr.,  in  the  Herald  Tribune.  "There  is  no 
denying  tfie  entertainment  values  of  the 
photoplay." 

"  'Sally  of  the  Sawdust'  is  among  the 
finest  of  all  motion  pictures  yet  made," 
wrote  Quinn  Martin  in  the  New  York 
World,"  and  I  am  not  so  sure  but  that  it  is 
the  screen's  classic  in  mature  character  de- 
lineation. It  has  as  lovely  a  story  as  the 
films  have  told,  acted  superbly,  drawn  in 
figures  of  living,  breathing  human  beings, 


and  all  so  exquisitely  moulded  as  to  form  a 
moving  and  still  a  joyous  drama  of  persons 
and  circumstances." 

"The  Griffith  genius  for  playing  on  the 
emotions  flares  forth  in  'Sally  of  the  Saw- 
dust,' giving  us  a  picture  that  is  Chap- 
linesque  in  its  comedy  perfections,"  said 
Louella  O.  Parsons,  in  the  New  York  Ameri- 
can. "Combined  with  this  excellent  comedy 
tempo  there  is  drama  that  is  Griffith  at  his 
best."  . 

"There's  a  glorious  experience  waiting 
for  you  at  the  Strand,"  said  Mildred  Spain 
in  the  New  York  Daily  News.  "Some- 
thing new  in  movies.  A  movie  that  can 
shake  you  into  laughter  with  horseplay  or 
make  you  taut  with  emotion.  A  regular 
rogue  of  a  movie.  D.  W.  Griffith  may  have 
made  better  movies  than  'Sally  of  the  Saw- 
dust' but  I  doubt  it.  At  least  this  one  will 
be  the  most  universally  liked." 

"D.  W.  Griffith  is  a  juggler — a  juggler  of 
laughter  and  tears.  He  tosses  a  tear  away 
only  to  clutch  at  a  laugh  and  he  never  makes 
a  slip,"  wrote  Dorothy  Day  in  the  Morning 
Telegraph.  "But  Mr.  Griffith  is  more.  He 
is  a  great  director,  and  for  proof  of  this  let 
me  refer  you  to  'Sally  of  the  Sawdust.'  It  is 
a  delightful  business  to  be  able  to  record 
that  the  audience  at  the  Strand  almost 
'stopped  the  show'  several  times  with  their 
applause  at  the  antics  of  Carol  Dempster  and 
W.  C.  Fields.  The  picture  is  full  of  touches 
such  as  Mr.  Griffith  knows  only  too  well  how 
to  make.  You'll  love  'Sally  of  the  Sawdust,' 
and  if  you  don't  there's  something  the  matter 
with  vou." 


Douglas  Fairbanks  visits  the  Metro-Goldwy  n- 
Mayer  studios  and  finds  Ramon  Novarro  in 
perfect  physical  trim  as  a  result  of  the  hit- 
ter's following  Doug's  pet  axioms  on  health 
and  training.  Novarro's  first  starring  picture 
for  M.-G.-M.  is  "The  Midshipman." 

"  'Sally  of  the  Sawdust'  is  so  excellent  a 
film,  thanks  to  the  combination  of  D.  W. 
Griffith  and  W.  C.  Fields,  that  a  poor  movie 
fan  who  sees  inferior  pictures  weeks  upon 
weeks  will  be  pardoned  if  he  enjoys  the 
luxury  of  shouting  his  head  off  in  praise," 
said  the  reviewer  for  the  Evening  Tele- 
gram. 

"  'Sally  of  the  Sawdust'  is  a  good  picture 
and  it  is  an  interesting  picture  as  well," 
said  the  critic  for  the  Evening  Post.  "Sally 
and  her  'Pop'  are  the  picture,  and  they  are 
quite  enough." 


r 


Scenes  in  Gloria  Swanson's  forthcoming  Paramount  picture,  "The  Coast  of  Folly,"  an  Allan  Dwan  production  in  which  Gloria  will  be  seen 

in  dual  roles. 


August  22,  1925 


MOVING    PICTURE  WORLD 


835 


Stirring  Response  in  Cleveland  to  Lavish 
Exploitation  on  William  Fox's  "Lightnin"' 


AN  exploitation  campaign  of  unprece- 
dented proportions  preceded  the  Cleve- 
land showing  of  the  William  Fox  pic- 
ture "Lightnin'."  That  the  effort  was  pro- 
lific of  results  was  amply  substantiated  by 
the  crowds  that  stormed  B.  F.  Keith's  Palace 
Theatre  on  the  opening  day.  For  despite 
the  sultriness  of  the  weather,  "Lightnin' " 
opened  to  capacity  business  on  Sunday  after- 
noon, and  the  evening  attendance  record 
completely  smashed  the  high  record  recently 
achieved  at  the  Palace  by  another  Fox  pic- 
ture, "The  Iron  Horse." 

A  well-organized  special  newspaper  cam- 
paign was  conducted  in  the  four  Cleveland 
newspapers.    The  Plain  Dealer  carried  the 
"Lightnin'  Liar  Contest"  on  Wednesday  of 
the  week  before  the  picture  opened  and  car- 
ried a  daily  story  on  the  contest  up  to  the 
Tuesday  after  "Lightnin' "  opened.    Over  350 
replies  were  received  on  the  contest  before 
the  opening.    The  contest  being  arranged  to 
bring  out  and  publish  the  biggest  lies  ever 
told.    The  first  prize  offered  being  $10;  the 
second,  $7.50;  third,  $5.00;  twelve  pairs  of 
tickets  were  offered  as  minor  awards.  The 
judges  were  Ward  Marsh,  photoplay  editor; 
John  R.  Royal,  manager  of  the  Palace,  and 
the  Fox  exploitation  representative. 
Three  hundred  invitations  were  sent  out 
I  for  a  special  screening  of  the  picture,  which 
was  held  on  Tuesday  before  the  opening.  The 
I  screening  was  attended  by  prominent  people, 
leaders  of  clubs  and  local  associations.  Re- 
freshments were  served  by  the  management 
I  after  the  screening. 

On  Sunday,  the  opening  day,  each  pro- 
I  gram  issued  by  the  Palace  contained  a  postal 
I  card,  upon  which  patrons  were  invited  to 
I  express  their  opinions  of  the  picture.  These 
opinions  were  used  in  various  newspaper  ads. 
One  striking  point  about  the  post  cards  was 
I  that  many  of  them  came  from  towns  in 
Ohio  that  are  quite  distant  from  Cleveland, 
proving  thereby  that  the  opening  draw  was 
not  confined  to  Cleveland  alone. 

The  Postal  Telegraph  Company  cooperated 
in  the  campaign  by  using  in  their  eight 
branch  offices  a  special  window  sheet  dis- 
playing a  telegram  from  Jay  Hunt  and  Madge 
Bellamy,  and  stating  that  Postal  Service  was 
"Lightnin'  Service,"  etc. 

A  hitherto  unused  exploitation  device  was 
the  use  of  bee  "exploiters."  This  consisted 
of  ten  hives  of  bees  in  glass-enclosed  cases, 
so  that  they  could  be  seen  swarming  over 
the  cones  making  honey.  Two  of  the  hives 
were  placed  on  tables  in  front  of  the  theatre, 
and  eight  cases  were  displayed  about  town 
in  advantageous  locations.  Cards  on  the  cases 
read:  "These  are  the  bees  that  'Lightnin' 
Bill  Jones  drove  over  the  desert  in  mid- 
winter— See  'Lightnin'  at  the  Palace." 

Honey  was  also  employed  as  an  exploita- 
tion medium.  Three  thousand  small  jars  of 
honey  were  used  with  special  labels  on  the 
jars  reading:  "This  honey  was  made  by  the 
bees  used  in  "Lightnin'  at  the  Palace."  The 
jars  were  given  out  at  the  four  newspaper 
offices,  in  all  departments.  Several  house 
employees  also  distributed  the  honey  to  all 
the  offices  in  the  City  Hall,  city  courts,  police 
headquarters,  and  even  in  the  city  jail.  This 
•tunt  attracted  considerable  attention. 


"Lightnin'  "  Cigarettes  specially  made  up  and  issued  at  special  showing  of  the  William 
Fox-John  Golden  pictures  in  Cleveland.  Also  distributed  to  Cleveland  newspaper  staffs. 


Another  souvenir  was  presented  to  all  those 
attending  the  special  screening.  This  con- 
sisted of  a  box  of  cigarettes,  with  the  name 
of  the  picture  stamped  on  every  cigarette, 
and  on  the  cover  of  the  box  as  well,  to- 
gether with  a  brief  but  effective  sales  talk 


on  "Lightnin'."  On  the  day  following  the 
special  showing,  the  cigarettes  were  distri- 
buted to  the  advertising  and  editorial  staffs 
of  the  four  local  newspapers. 
Every  member  of  the  cast  sent  telegrams 
(Continued  on   Page  836) 


"Havoc, "  Fox  Picture,  Gets 
Street  Parade  in  St.  Louis 


AN  outstanding  feature  of  the  exploita- 
tion campaign  that  accompanied  the 
St.  Louis  showing  of  "Havoc"  was  an 
auto  parade  that  toured  the  streets  for  sev- 
eral days  preceding  the  showing. 

The  auto  parade  was  made  possible  by  a 
tie-up  arrangement  with  the  Durant  motor 
car  company,  who  loaned  fifteen  new  star 
cars  for  the  stunt.  The  cars  bore  large  ban- 
ners reading :  "You  Won't  Play  Havoc  If 
You  Buy  A  Star,"  "Buy  A  Star  and  You 
Won't  Play  HAVOC  With  Your  Bank  Roll," 
etc.  Other  banners  also  carried  the  names  of 
the  cast,  and  play  date. 

Two  laundry  wagons,  one  car  advertising 
a  shock-absorber  and  two  Chevrolets  also 


took  part  in  the  turnout.  The  laundry 
wagons  carried  signs  reading:  "The  National 
Laundry  Won't  Play  HAVOC  With  Your 
Wash,"  with  the  car  demonstrating  the  shock- 
absorber,  and  the  Chevrolets  carrying  sim- 
ilar Havoc  signs. 

The  great  length  of  this  stunt  touring  all 
the  principal  thoroughfares  attracted  great 
attention,  and  undoubtedly  contributed  large- 
ly to  the  successful  engagements  of  "Havoc" 
at  the  Kings  and  Rivoli  theatres.  The  par- 
ade comprised  the  biggest  film  exploitation 
stunt  ever  seen  on  the  streets  of  St.  Louis, 
and  reflects  great  credit  on  Al  J.  Marks,  the 
publicity  man  who  staged  it,  in  cooperation 
with  the  Fox  exploitation  department. 


Durant  Star  cars  used  in  the  automobile  parade  in  St.  Louis  as  part  of  the  exploitation 
on  the  showing  of  "Havoc,"  the  William  Fox  special. 


I 


8.36 


MOVING   PICTURE  WORLD 


August  22,  192 


A.  C.  SNYDER 
The  general  manager  of  Dependable  Pictures 
Corporation  in  Boston  has  a  host  of  friends 

in  the  industry. 

Dependable's  New  Franchise 


A.    C.    Snyder    Buys    New    England  From 
Astor    Distributing  Corp. 

A.  C.  Snyder,  general  manager  of  Depend- 
able Pictures  Corp..  of  Boston,  announced 
this  week  that  he  had  acquired  the  franchise 
of  New  England  for  all  of  the  Astor  Distri- 
buting Corporation  product.  This  includes 
eight  Bernarr  Macfadden  True  Story  pro- 
ductions, the  first  of  which  is  "The  Wrong- 
doers," starring  Lionel  Barrymore,  and  the 
second  of  which  is  now  in  production,  "False 
Pride,"  starring  Owen  Moore  and  Faire  Bin- 
ney.  Included  also  are  the  Madeline  Bran- 
deis  production,  "The  Shining  Adventure," 
starring  Percy  Marmont,  with  Mabel  Ballin 
and  Ben  Alexander;  "The  Business  of  Love," 
a  Jess  Robbins  production  starring  Edward 
Everett  Horton,  with  Zasu  Pitts  and  Bar- 
bara Bedford  in  the  cast;  and  the  Astor 
Aristocrat  production,  "Child  Wives,"  which 
will  be  a  special  picture  on  a  big  theme,  to 
be  released  in  the  Fall. 

Mr.  Snyder's  name  is  a  new  one  in  the 
franchise  field  but  he  has  been  actively  in- 
terested in  motion  pictures  for  a  number  of 
years,  having  financed  numerous  motion  pic- 
ture projects  and  being  a  silent  partner  in 
others.  His  policy,  he  said,  would  be  "not 
how  many  pictures,  but  how  good  and  con- 
centrating on  the  good  ones." 


Celebrated  Players  Contracts  for 
Truart9s  Series  of  Novelty  Films 


JS.  GRAUMAN,  president  of  the  Cele- 
brated Players,  Inc.  of  Milwaukee  an- 
nounces that  in  addition  to  having  the 
franchise  for  the  Tiffany  Big  Twelve  by 
famous  authors  and  the  Six  Truart  Blue  Rib- 
bon features,  he  has  contracted  with  Truart  Film 
Corporation  for  their  series  of  Four  Novelty 
Productions  featuring  Rex,  the  Wonder  Dog 
and  Black  Beauty,  the  Marvelous  Horse  and 
the  series  of  Four  Cincmelodramas  and  the 
Special  Truart  feature  "Romance  Road"  fea- 
turing Raymond  McKee.  This  deal  was  con- 
summated by  John  N.  Weber,  representing 
the  Truart  Film  Corporation. 
On  his  trip  to  the  Middle  West.  Mr.  Weber 


accompanied  by  Jerry  Abram*.  District  Man- 
ager of  the  Renown  Pictures.  Inc.  of  Chicago 
also  sold  the  franchise  for  the  St.  Louis  ter- 
ritory which  embraces  Southern  Illinois  arv 
Eastern  Missouri  for  the  Tiffany  Big  Tweki 
by  famous  authors,  the  Four  Novelty  Produc- 
tions and  the  Four  Truart  Cinimclodrama^ 
to  the   Columbia    Pictures  Corporation. 

Mr.  Weber  also  closed  the  deal  tor  the  Four 
Truart  Novelty  productions  for  the  Minnea- 
polis  territory  which  embraces  Minnesota  and 
North  and  South  Dakota,  to  L.  H.  (Mickey)  | 
Coen  general  manager  of  the  Screen  Classics' 
Corporation. 


Exploiting  "Lightnin' "  in 
Cleveland 

(Continued  from  Page  835) 

from  Hollywood  to  John  Royal,  wishing 
"Lightnin"'  a  successful  engagement.  The 
wires  were  mounted  on  a  three-sheet  board 
and  displayed  in  the  lobby  throughout  the 
engagement,  together  with  enlargements  of 
criticisms  of  the  picture  culled  from  New 
York  newspapers. 

One  of  the  most  extensive  billboard  cam- 
paigns ever  put  on  in  Cleveland,  was  also 
a  feature  of  the  "Lightnin'  "  drive. 

The  Cleveland  critics  treated  the  produc- 
tion very  well,  giving  the  picture  and  story 
splendid  notices.  A  few  excerpts  from  the 
reviews  follow: 

"This  super-film  is  a  worthy  cinema  pro- 
duction of  the  original  drama.  ...  If  we 
judge  the  picture  in  its  entirety,  it  is  un- 
questionably a  splendid  contribution  to  the 


films  of  high  grade  produced  by  the  Fox 
Company  .  .  .  we  have  nothing  but  com- 
mendation for  those  responsible  for  this  pro- 
duction of  'Lightnin' '  .  .  .  Jay  Hunt's 
acting  as  Bill  Jones,  is  delightful;  he  catches 
the  spirit  of  the  old  ne'er-do-well,  and  plays 
with  a  consistency  that  impresses  one  with 
'Lighten''  Bill's  lovableness.  .  .  .  We 
are  satisfied  that  this  Fox  film  will  take  its 
place  among  the  screen  dignitaries." — J.  Wil- 
son Roy,  Times. 

"The  film  follows  the  stage  play  as  faith- 
fully as  a  devoted  dog  tags  after  a  kind  and 
tolerant  master." — W.  Ward  Marsh,  Plain 
Dealer. 

"They  will  undoubtedly  experience  a 
strange  feeling  of  pleasantness  while  view- 
ing 'Lightnin'.  It  is  a  relief  to  get  away 
from  the  wild  jazz  parties  and  false  atmos- 
phere one  generally  finds  in  pictures — if  only 
for  a  couple  of  hours." — Harry  O'Rourke, 
News. 

"The  movie  follows  the  stage  play  faith-  • 
fully." — Davis,  Press. 


To  Film  "Morals  for  Men" 

Work  is  under  way  for  the  casting  of  the 
Tiffany  Production  "Morals  For  Men"  sug- 
gested by  "The  Luck  Serum"  by  Gouverneur 
Morris. 

According  to  M.  H.  Hoffman,  general  man- 
ager of  the  company,  who  is  at  present  in  Hol- 
lywood, this  picture  will  be  produced  in  the 
same  lavish  manner  as  "Souls  For  Sables." 


A  Ton  of  Fun 

Joe  Rock,  producing  Standard  Comedies  for 
Film  Booking  Offices  release,  has  completed 
work  on  the  first  of  these  series,  en- 
titled "Tailoring."  This  comedy  stars  the  three 
funniest  fat  men  of  the  screen,  "Tiny"  Alex- 
ander, "Fatty"  Karr  and  "Kewpie"  Ross,  who 
will  achieve  film  fame  under  the  sobriquet  of 
"A  Ton  of  Fun." 


JULIAN  ELTINGE  TRIES  OUT  WIGS  AND  DRESSES  FOR  "MADAME  LUCY" 
Julian  Eltinge  tries  out  wigs  and  dresses  for  "Madame  Lucy."  The  most  famous  man 
who  ever  wore  a  skirt  dons  his  wig  for  the  first  day's  shooting  on  the  new  Al.  Christie 
feature  comedy.  Scott  Sidney,  who  will  direct,  is  the  husky  gentleman,  while  the  others 
are  Norman  McLeod,  gag  man;  F.  McGrew  Willis,  who  has  adapted  the  French  farce; 
and  Anton  Nagy,   head  of  the  Christie  photographic   department    and    Gus  Peterson, 

cameraman  on  the  picture. 


August  22.  1925 


MOVING    PICTURE  WORLD 


837 


Our  Gang" on  Pathe  Program 
For  Week  of  August  23rd 


Maurice  B.   ("Lefty")  Flynn,  star  of  F.  B. 
O.'s   "Hands    Up,"   is   saluting   his  exhibitor 
friends  with  a  "Greater  Movie  Season"  card 
of  huge  proportions. 

"Thru  Three  Reigns" 

Red  Seal  Featurette  Tops   Program  at  the 
California,  'Frisco 

An  interesting  example  of  the  importance  of 
jood  short  subjects  on  the  exhibitor's  program 
was  made  apparent  when  "Thru  Three  Reigns," 
l  Red  Seal  Featurette,  played  at  the  California 
Theatre,  San  Francisco,  last  week. 

"It  is  hard  to  imagine  a  two-reel  picture 
walking  away  with  a  whole  program,"  said  the 
Chronicle  reviewer,  "but  that  comes  very  near 
ko  being  a  true  statement  of  fact  regarding 
the  program  at  the  California  Theatre.  'Thru 
[Three  Reigns'  is  a  vivid  object  lesson  in  the 
(tremendous  significance  of  the  motion  picture 
ito  posterity. 

I  "Three  decades  are  spread  out  before  you; 
liistory  itself  marches  before  your  eyes  through 
[the  magic  of  a  thing  that  but  yesterday  was 
considered  a  toy.  Here  are  actual  scenes  of 
Victoria's  funeral  procession.  Edward,  Prince 
pf  Wales,  soon  to  be  Edward  VII,  rides  be- 
side his  first  cousin,  Kaiser  Wilhelm.  Time 
passes,  and  at  Edward's  funeral  one  sees  the 
Grand  Duke  Ferdinand  of  Austria.  He  has 
only  four  years  to  live,  and  his  death  will 
blunge  the  nations  of  the  earth  into  the  most 
(terrible  conflict  since  time  began.  Here  ;s 
Urania.  The  puny  product  of  fictioneers  who 
write  for  the  screen  seems  as  nothing  compared 
ko  this." 


A  Big  Trailer 


John  C.  Flinn,  vice  president  and  gen- 
eral manager  of  Producers  Distributing 
Corporation,  who  is  now  in  Los  Angeles, 
has  arranged  for  the  preparation  of  a 
1,500-foot  "trailer"  consisting  of  com- 
prehensive scenes  from  the  first  ten 
productions  to  be  released  by  Pro.-Dis.- 
Co.  during  the  1925-26  season. 

Prints  of  this  mammoth  trailer  will  be 
sent  to  all  Pro.-Dis.-Co.  exchanges  as 
a  direct-from-the-studio  aid  to  the  sales 
department,  and  it  will  be  used  as  con- 
crete evidence  of  the  quality  of  the  pro- 
ductions which  the  exhibitors  are  now 
being  asked  to  book. 


TWO- REEL  comedy  honors  on  the 
Pathe  release  schedule  for  the  week  of 
August  23rd  are  shared  by  Ralph 
Graves  and  "Our  Gang"  in  vehicles  from  the 
Mack  Sennett  and  Hal  Roach  Studios,  re- 
spectively. A  Grantland  Rice  "Sportlight,"  a 
chapter  of  the  Patheserial  "Play  Ball," 
"Topics  of  the  Day,"  "Aesop's  Film  Fables," 

Qrauman  and  Mayer 
Sign  for  "Ben  Hur" 

To  the  tune  of  fifteen  hundred  ham- 
mers, wielded  by  carpenters  erecting 
the  gigantic  Circus  Maximus  set  for 
"Ben  Hur,"  Louis  B.  Mayer  and  Sid 
Crauman  signed  contracts  for  the  pre- 
miere presentation  of  that  picture  on 
the  Pacific  Coast.  The  contract  in- 
volves the  most  pretentious  booking  in 
the  history  of  motion  pictures,  both 
from  the  standpoint  of  money  and  ar- 
istic  presentation. 

Acti  ng  in  the  official  capacity  of  wit- 
ness to  the  signing  of  the  agreements, 
Will  Hays  was  the  third  party  to  the 
consummation  of  a  film  deal  which 
calls  for  the  run  of  one  or  more  years 
of  a  film  production  at  one  theatre. 

Seated  on  nail  kegs  and  using  a  pile 
of  lumber  as  a  desk,  Messrs.  Mayer 
and  Grauman  signed  the  agreements 
as  the  big  Circus  set  grew  before  their 
eyes,  after  making  a  tour  of  the  set 
which  lasted  an  hour. 

A  peculiar  angle  to  the  contract 
signed  by  Messrs.  Mayer  and  Grau- 
man is  the  fact  that  the  arrangement 
does  not  call  for  the  presentation  of 
the  picture  in  any  specific  theatre  in 
Hollywood,  although  it  is  believed  the 
film  will  be  shown  at  Grauman's  Egyp- 
tian. The  western  premiere  under  Grau- 
man's supervision  will  take  place  the 
latter  part  of  the  fall. 

"We  will  start  immediatey  on  the 
preparations  for  the  presentation  of 
this  great  production,"  said  Mr.  Grau- 
man after  signing  the  agreements.  "It 
will  take  us  months  to  work  out  the 
plans  we  have  in  mind  for  this  presen- 
tation. Just  as  Metro-Goldwyn-Mayer 
have  made  this  picture  the  biggest  thing 
in  the  history  of  film  production  so 
will  we  attempt  to  make  this  the  big- 
gest thing  in  the  exhibition  of  films. 
I  am  delighted  over  the  fact  that  I 
will  be  privileged  to  present  this  epoch- 
making  picturization." 

Mr.  Mayer  expressed  equal  enthu- 
siasm over  the  fact  that  Sid  Grauman 
will  present  this  picture  for  the  first 
time  on  the  West  Coast.  "We  are  in- 
deed fortunate  in  having  the  genius  of 
Sid  Grauman  in  the  presentation  of 
'Ben  Hur,'  "  he  said.  "We  know  we  can 
expect  a  marvelous  setting  for  this  pic- 
ture from  him." 


Pathe  Review  and  Pathe  News  complete  the 
program  of  short  subjects. 

Ralph  Graves  appears  to  decided  advan- 
age  in  "Don't  Tell  Dad,"  one  of  Mack  Sen- 
nett's  funniest  two-reelers.  Graves  is  a  youth 
who  is  completely  dominated  by  his  father 
until  the  fond  parent  atempts  to  tell  him 
whom  he  should  marry.  Then  the  son  rebels. 
But  in  dodging  the  girl  of  father's  choice  he 
falls  in  love  with  her  and  after  much  fun  all 
ends  well.  Natalie  Kingston  is  the  girl  and 
Marvin  Lobach  is  seen  as  a  rotund  detec- 
tive employed  by  the  boy's  father. 

"Our  Gang"  comes  to  the  fore  in  .a  very 
novel  comedy  production  in  "Mary,  Queen  of 
Tots."  The  Hal  Roach  staff  has  concocted 
two-reels  of  very  genuine  fun.  Little  Mary 
is  presented  with  dolls,  exact  replicas  of  all 
the  boy  members  of  the  "Gang."  Then  the 
little  queen  falls  asleep  and  in  her  dream 
"Our  Gang"  comes  to  life  in  diminutive  doll- 
size,  while  Mary  feels  quite  gigantic.  When 
Mary  awakens  the  real  "Gang"  arrives  and 
then  a  jolly  party  takes  place. 

"Play  Ball,"  the  Patheserial  written  by 
John  J.  McGraw  and  adapted  by  Frank  Leon 
Smith,  reaches  chapter  six,  entitled  "The 
Show  Down."  Allene  Ray,  in  her  role  of 
Doris  Sutton  is  decoyed  to  a  river-side 
hut  by  agents  of  the  villain. 

"Seven  Ages  of  Sport,"  the  new  Grant- 
land  Rice  "Sportlight,"  reveals  that  "Today 
the  world  is  a  sporting  stage  from  the  cradle 
to  the  grave  and  that  there  is  always  some 
form  of  play  which  appeals  to  the  millions  in 
all  periods  of  life."  J.  L.  Hawkinson  produced 
this  subject. 

Pathe  Review  No.  34  presents  three,  highly- 
entertaining  subjects :  'Some  Moroccan  Mat- 
ters," incidents  in  the  life  of  a  race  of  con- 
querors;  "The  Waters  of  Niort,"  Pathecolor 
views  of  the  canal  town  of  Southwest  France ; 
and  "From  the  Inside  Out,"  a  fish-eye  view  of 
what  goes  on  under  water. 

Completing  the  Pathe  schedule  of  August 
23rd  are  "Over  the  Plate,"  one  of  the 
"Aesop's  Film  Fables";  "Topics  of  the  Day," 
the  reel  of  wit  and  humor;  and  two  issues  of 
Pathe  News. 


BOOK  the  BEST 


S38 


MOVING    PICTURE  WORLD 


August  22.  19251 


Educational  Is  Exploiting 

All  Its  Current  Releases 


MARCEL  DE  SANO 


THE  exploitation  division  of  Educational 
Pictures  has  gone  in  for  a  campaign  on 
current  releases  that  can  be  used  any- 
where. 

A  precedent  for  exploitation  of  two-reel 
comedies  on  Broadway  has  been  established 
through  a  window  display  tie-up  in  one  of 
the  most  prominent  locations  on  the  Great 
White  Way  boosting  "The  Tourist,"  the  first 
of  the  1925-26  series  of  Tuxedo  Comedies,  re- 
leased by  Educational,  which  is  showing  this 
week  at  the  Rialto  Theatre. 

The  display  arranged  by  the  Rialto  Theatre 
is  in  the  big  window  of  the  Picard  Motor 
Sales  Company,  Inc.,  authorized  Ford  deal- 


Marcel  De  Sano  Signs  New 
Contract  With  B.  P.  Schulberg 


AS  a  result  of  the  conspicuous  success  he 
made  with  his  initial  picture,  "The  Girl 
Who  Wouldn't  Work,"  Marcel  De  Sano 
director  find,  has  signed  a  new  contract  which 
secures  his  exclusive  services  to  B.  P.  Schul- 
berg for  an  extended  period  of  time. 

De  Sano's  treatment  of  this  first  story  is  said 
to  be  sensational  and  following  the  West  Coast 
preview  overtures  for  his  services  were  made 
by  three  of  the  largest  producing  organizations 
in  the  industry. 

He  has  selected,  however,  to  continue  work 
under  the  supervision  of  B.  P.  Schulberg  who 
became  convinced  of  his  ability  some  months 
ago  and  gave  him  his  first  opportunity  to  pro- 
duce a  feature  picture. 

De  Sano's  work,  is  is  asserted,  follows  a  new 
technique  that  makes  his  advent  into  film  mak- 
ing of  equal  importance  to  that  of  Monta  Bell, 
Dimitri  Buchowctzki  and  others  of  the  "new 
school." 

The  next  Preferred  Picture  to  be  assigned 


to  his  newly  arrived  director  will  be  an  elabor- 
ate and  spectacular  version  of  Bronson  Howard's 
Civil  War  Play,  "Shenandoah."  Filming  is 
scheduled  to  begin  late  in  August.  In  the  mean- 
time, De  Sano  is  supervising  work  on  the 
script. 


"The  Wild  Girl"  Completed 

"The  Wild  Girl,"  the  second  of  the  Truart 
Xovelty  Productions  in  which  Rex,  the  wonder 
dog  and  Black  Beauty,  the  marvelous  horse 
are  featured  is  now  finished  and  is  being  edited 
by  Frank  Hadden  Ware.  It  is  scheduled  for 
early  Fall  release  on  the  Truart  Program. 


Fay  Wray  Signs  With  Universal 

Fay  Wray,  popular  and  petite  young  lead- 
ing woman  in  comedies,  has  signed  with 
Universal,  and  will  play  leads  with  that 
company.  She  formerly  was  under  con- 
tract with  the  Roach  Company.  • 


ers,  on  Broadway  between  51st  and  52nd 
Streets,  opposite  the  Piccadilly  Theatre. 

A  life  size  painted  cut-out  of  Johnny 
Arthur,  star  of  "The  Tourist,"  showing  him 
seated  before  a  dilapidated  Ford,  the  engine 
of  which  serves  the  tourist  as  his  complete 
kitchen  equipment,  is  featured  in  the  window 
display  opposite  a  new  Ford  coupe.  In  the 
foreground  of  the  window  are  displayed  ten 
stills  from  "The  Tourist,"  mounted  and  each 
carrying  a  caption  tying  up  the  comedy,  the 
Ford  car  and  the  Picard  Company.  A  card, 
the  size  of  a  one-sheet,  mounted  on  an  easel, 
announces  prominently  that  "The  Tourist"  is 
showing  at  the  Rialto  Theatre. 

A  publicity  and  exploitation  campaign  of 
unusual  scope  for  a  two-reel  subject  is  being 
worked  out  on  the  Educational  Pictures  Spe- 
cial, "Wild  Beasts  of  Borneo,"  a  thrilling  ad- 
venture picture  which  Educational  is  releas- 
ing for  first  runs  in  August. 

Several  big  news  photo  services  and  a 
window  display  advertising  service  are  broad-, 
casting  photographs  showing  some  of  the 
startling  scenes  of  ferocious  animals  taken  by 
Mr.  and  Mrs.  Lou  C.  Hutt  during  their  two' 
year  expedition  into  the  darkest  jungles  of 
Borneo. 

Educational  is  issuing  a  concise  but  com- 
plete press  sheet  to  assist  exhibitors  in  their 
local   exploitation.    Several   advertising  and 
publicity  cuts  are  illustrated  and  the  press' 
sheet  provides  publicity1  stories  for  news-* 
papers,  suggestions  for  type  ads,  programs 
paragraphs,  etc.,  and  a  number  of  valuable- 
suggestions  for  exploitation  stunts. 

Cooperation  of  the  National  Biscuit  Conj-7 
pany,  manufacturers  of  Barnum's  Animal  j 
Crackers,  has  been  obtained  to  arrange  win-"| 
dow  display  tie-ups  with  local  grocers.  The* 
2,200  salesmen  of  the  National  Biscuit  Com-' 
pany  throughout  the  country  are  being  in- 
structed to  assist  grocers  in  arranging  tie-  T 
ups  which  will  exploit  the  animal  crackers  I 
and  "Wild  Beasts  of  Borneo." 


E.  W.  Hammons,  president  of  Educational  Film  Exchange,,  Inc.  (left),  handing  Lupino  Lane,  the  famous  comedian  a  f"-*^**^ 
Lupino  Lane  comedies.     At  right,  the.e  gentlemen  are  seen  on  one  of  the  .et.  wh.ch  Lane  ..  u.mg  wh.le  mak.ng  h,.  fir.t  Educations 


Lupino  - 

release. 


.ugust  22,  1925 


MOVING   PICTURE  WORLD 


841 


HARRIETT  HAMMOND 
Hunt  Stromberg  has  signed  Mis»  Hammond 
under  a  long  term  contract  to  appear  in  his 
productions,  with  possible  stardom  in  the 
near  future.  Miss  Hammond,  who  is  known 
as  "the  loveliest  blonde  in  pictures,"  will  make 
her  debut  under  her  new  contract  as  Harry 
Carey's  leading  woman  in  "The  Man  From 
Red  Gulch,"  Stromberg's  new  Harry  Carey 
feature  for  Producers  Distributing  Corpo- 
ration. 

Reichenbach  Organizes 


To  Have  Own  Exploitation  and  Representa- 
tion Offices — Marc  Lachmann  Associated 

Harry  Reichenbach,  prominent  exploiteer 
and  the  man  that  paved  the  way  for  big 
exploitation  of  big  motion  picture  presenta- 
tions, announces  the  organization  of  his 
own  publicity,  exploitation  and  representa- 
tion offices.  Marc  Lachmann,  formerly  with 
Universal  and  Thomas  H.  Ince  who  recently 
resigned  from  Metro-Goldwyn  to  manage 
his  own  free  lance  bureau  the  past  year, 
will  be  associated  with  Reichenbach  in  the 
new  venture. 

The  new  organization  has  taken  offices 
in  the  Straus  Building,  46th  street  and  Fifth 
avenue,  New  York,  and  will  function  on  or 
before  August  10. 

It  is  Reichenbach's  plan  to  represent  his 
clients  and  to  handle  all  their  business  af- 
fairs as  well  as  see  that  an  individual  ex- 
ploitation and  publicity  campaign  will 
blanket  the  entire  world  for  each  client. 
The  scope  will  include  independent  attrac- 
tions, organizations,  stars  and  personalities 
of  public  life. 

Reichenbach  needs  no  introduction  in  the 
film  business.  His  last  affiliation  prior  to 
his  departure  for  Europe  was  with  Famous 
Players.  His  last  big  campaign  was  on 
"Grass"  at  the  Criterion. 


Leonard  With  Bray 

Frank  Leonard,  sport  cartoonist,  has  joined 
the  staff  of  the  Bray  Studios.  He  was  elected 
a  member  of  the  "Gag"  committee  and  will  be 
one  of  Walter  Lantz's  assistants  in  the  produc- 
tion of  the  new  Dinky  Doodle  series  and  the 
Unnatural  History  series,  which  F.  B.  O.  will 
release  during  the  season  of  1925  and  1926. 


Tom  Tyler's  Picture 

"Let's  Go,  Gallagher,"  a  story  by  Percy 
Heath  and  James  Gruen,  will  be  the  first  ve- 
hicle for  Tom  Tyler,  new  F.  B.  O.  star. 


Goose  Woman" Has  Premiere; 
Miss  Dresser's  Work  Lauded 


ttT 


HE  GOOSE  WOMAN,"  the  Uni- 
versal-Jewel Second  White  List 
picture  made  by  Clarence  Brown 
with  Louise  Dresser  and  Jack  Pickford  in 
the  featured  roles,  had  its  New  York 
premiere  this  week  in  the  Colony  Theatre, 
Broadway  at  Fifty-third  street,  and  was  re- 
ceived by  New  York  as  one  of  the  season's 
outstanding  pictures.  In  Louise  Dresser, 
critics  and  public  are  hailing  a  new  screen 
luminary. 

Without  exception,  the  New  York  news- 
paper critics  lauded  the  picture  as  of  ex- 
traordinary interest.  In  this  they  echoed 
the  opinions  of  the  trade  paper  reviewers, 
who,  seeing  the  production  two  weeks  ago, 
unanimously  characterized  it  as  a  remark- 
able film. 

As  the  latest  Clarence  Brown  Production, 
"The  Goose  Woman"  adds  new  laurels  to 
the  long  list  of  Universal  successes  that 
director  has  had,  and  both  trade  and  news- 
paper critics  pay  due  credit  to  his  ability 
in  translating  "The  Goose  Woman"  to  the 
screen.  Rex  Beach,  the  popular  author  of 
the  story,  in  an  enthusiastic  letter  to  Carl 
Laemmle,  president  of  Universal,  rendered 
high  praise  both  to  Miss  Dresser  and  to 
Brown. 

In  appreciation  of  Miss  Dresser's  work 
in  this  picture,  her  first  big  screen  role,  Mr. 
Laemmle  has  arranged  for  a  professional 
matinee  at  ftie  Colony  Theatre  Friday,  at 
which  her  many  friends  on  the  New  York 
stage  and  screen  may  see  her  triumph  in 
the  new  field.  As  a  stage  and  musical 
comedy    star,     Miss    Dresser    is  known 


nation-wide.  To  her  credit  goes  the  popu- 
larization of  many  songs  and  ballads  which 
were  the  rage  a  few  years  back. 

As  a  special  tribute  to  this  phase  of  Miss 
Dresser's  career,  Edward  Kilenyi,  musical 
director  at  the  Colony,  is  arranging  a  musi- 
cal presentation  for  Friday's  professional 
matinee  in  which  various  songs  made  popu- 
lar by  Miss  Dresser  when  she  was  a  musi- 
cal comedy  star,  will  be  used.  Among 
these  will  be  Miss  Dresser's  three  favorites, 
"My  Gal  Sal,"  "I  Remember  You"  and  "On 
the  Banks  of  the  Wabash." 

The  New  York  Times  said:  "'The  Goose 
Woman,'  the  present  film  attraction  at  the 
Colony,  is  an  unusually  interesting  produc- 
tion. In  this  picture  Miss  Dresser  demon- 
strates her  talent  as  a  screen  actress.  Her 
performance  is  so  remarkable  that  it  has 
been  the  talk  of  Hollywood  for  the  last 
six  weeks." 

The  Herald  Tribune:  "A  striking  charac- 
terization by  Louise  Dresser  and  some 
shrewd  direction  by  Clarence  Brown  make 
an  arresting  photoplay  out  of  Rex  Beach's 
novel  'The  Goose  Woman.'  The  picture  is 
essentially  Miss  Dresser's  triumph.  She  is 
poignant,  sincere  and  always  believable  as 
the  old  woman." 

The  New  York  American:  "It  takes  some- 
thing more  than  everyday  ability  to  portray 
a  thoroughly  sordid  character  and  make 
the  audience  understand  and  condone.  In 
doing  this,  Louise  Dresser  has  unexpectedly 
proved  herself  an  unusually  fine  actress." 

The  New  York  Sun:'  "One  of  the  most 
striking  character  studies  that  have  made 
their  way  into  the  movies  in  many  a  day." 


Mr.  and  Mrs.  Rudolph  Schildkraut  learn  a  thing  or  two  about  making  "movies"  from 
ion  Joseph,  who  entertains  his  parents  between  shots  of  "The  Road  to  Yesterday,"  in 
which  he  plays  the  male  lead  under  Cecil  B.  DeMille's  direction.    This  production  is  a 
Producers  Distributing  Corporation  release. 


842 


MOVING    PIC'l  URE  WORLD 


August  22.  1925 


Four  Warner  Productions 

Soon  Ready  for  Shipment 


FOUR  of  Warner  Brothers'  big  comedy 
hits  of  the  year  are  now  in  the  cutting 
room  and  soon  will  be  shipped  east. 
"Bunker  Bean,"  the  Harry  Leon  Wilson 
farce  that  Harry  Beaumont  has  made  with 
Matt  Moore  and  Dorothy  Devore  is  being 
edited.  This  story  is  regarded  as  an  Ameri- 
can classic  by  all  and  sundry.  The  fact 
that  it  was  written  over  twenty  years  ago  and 
is  still  modern  speaks  for  itself.  Matt 
Moore  as  the  dreaming  stenographer  who  is 
told  he  is  the  re-incarnation  of  Napoleon  is 
supreme.    He  fits  the  role  perfectly. 

"Syd"  Chaplin's  first  picture  for  Warner 
Brothers,  "The  Man  on  the  Box,"  is  finished 
and  being  cut  and  titled.  Those  on  the 
inside  say  it  far  surpasses  anything  this 
comedian  has  yet  played.  When  Harold 
MacGiath  wrote  this  story  he  had  little  idea 
it  would  ever  be  made  into  a  motion  pic- 
ture but  as  a  stage  play  it  was  a  huge  suc- 
cess. In  the  picture  version,  Chaplin  and 
his  di/ector,  Charles  Reisner,  have  topped 
that. 

"Tin:  Love  Hour,"  a  comedy  drama  di- 
rected by  Herman  Raymaker,  was  finished 
last  week.  Ruth  Clifford,  Huntly  Gordon. 
Louise  Fazenda,  John  Roche  and  Willard 
Louis  have  the  leading  roles.  This  story 
has   some   great   situations    rising   to  the 


dramatic  on  one  side  and  rare  comedy  on 
the  other. 

"Seven  Sinners,"  change  from  "The 
Burglar  Alarm,"  is  also  being  edited.  This 
is  the  first  picture  to  be  made  by  the  new 
director,  Lewis  Milestone,  a  former  scenario 
writer.  This,  too,  is  a  comedy  drama  and 
with  a  great  cast.  There  are  only  seven 
people  in  the  entire  picture  and  each  one 
a  sinner.  They  are  Marie  Prevost,  Olive 
Brook,  John  Patrick,  Claude  Gillingwater, 
Mathilde  Brundage,  and  a  policeman. 

This  is  the  first  time  Give  Brook  has 
played  a  comedy  role  in  pictures,  but  when 
one  remembers  his  first  part  as  leading  man 
on  the  stage  was  in  Avery  Hopwood's 
"Twin  Beds,"  they  know  he  is  more  than 
capable  of  handling  such  a  role. 


THOUGH  exact  dates  are  yet  to  be 
decided    upon,    Warner    Bros,  have 
fixed  the  order  of  release  of  the  first 
eight    of    the    forty    productions    on  their 


Helen  Dunbar  in  a  scene  in  "Satan  in  Sables," 
a   Warner  Brothers  picture  starring  Lowell 
Sherman. 


program  of  Screen  Classics  for  1925-26. 

"The  Limited  Mail,"  adapted  from  Elmer 
E.  Vance's  play,  a  thrilling  melodrama 
starring  Monte  Blue,  is  to  be  the  first  reB 

lease. 

"The  Wife  Who  Wasn't  Wanted,"  from 
Gertie  de  Wentworth  James'  novel  of  doU 
mestic    life    and    political    intrigue,  comes 
second.    Irene  Rich  is  starred  in  this  pro4 
duction. 

"Bobbed  Hair,"  a  Marie  Prevost  starring 
vehicle,  the  picturization  of  the  celebrated 
novel  whose  twenty  chapters  were  the  work 
of  twenty  different  writers,  comes  third  onB 

the  list. 

Then  follows,  "Below  the  Line,"  adapted! 
from  Charles  A.  Logue's  melodramaticB 
magazine  story,  the  first  Rin-Tin-Tin  pic-B 
ture  on  the  new  program. 

Patsy  Ruth  Miller  will  star  in  "Rose  of 
the  World,"  a  dramatic  offering  picturizing 
the  popular  novel  by  Kathleen  Norris. 

The  sixth  release  is  also  the  first  Matt 
Moore-Dorothy  Devore  comedy  on  the 
schedule,  "His  Majesty  Bunker  Bean"  from 
the  play  by  Lee  Wilson  Dodd,  which  was 
based  on  Harry  Leon  Wilson's  novel. 

"Syd"  Chaplin's  first  comedy  in  the  list 
is  the  adaptation  of  Harold  MacGrath's 
novel  and  play,  "The  Man  on  the  Box." 

Release  No.  8  introduces  Lowell  Sherman 
in  "Satan  in  Sables,"  an  original  story  by 
Bradley  King. 

This  list,  covering  a  wide  field  in  theme, 
character  of  entertainment  and  personality 
of  stars,  is  typical  of  the  entire  forty  on  the 
Warner  1925-26  schedule. 


"Souls  for  Sables"  Completed 

The  second  of  the  Tiffany  Big  Twelve  "Souls 
For  Sables"  has  been  completed  and  is  now 
in  the  course  of  cutting  and  titling.  Claire 
Windsor  and  Eugene  O'Brien  are  the  featured 
players  and  are  supported  by  a  well-known 
cast  of  players  including  Claire  Adams.  Eileen 
Percy,  Anders  Randolf,  George  Fawcett, 
Robert  Ober  and  Edith  Vorke. 


First  Eight  Releases  of 

Warner  Bros.  "40"  Classics 


August  22,  1925 


MOVING    PICTURE  WORLD 


843 


Ernst Lubitsch  andWarner Bros. Stars  Win 
Praise  ofN.  Y.  Critics  for  "Kiss  Me  Again  " 


WARNER  BROS.  "Kiss  Me  Again," 
Ernst  Lubitsch's  latest  production, 
scored  such  a  decided  hit  at  the  Pic- 
cadilly Theatre,  New  York,  last  week  that 
Managing  Director  Lee  A.  Ochs  held  it  over 
a  second  week. 

With  a  unanimity  that  is  rare,  picture  re- 
viewers acclaimed  this  one  of  the  most  delight- 
ful and  most  expertly  handled  photoplays  which 
has  ever  been  presented-  Extracts  from  re- 
views in  the  daily  papers  follow: 

American :  "The  word  masterpiece  has  been 
so  often  misused  that  it  no  longer  means  very 
much.  But  this  comedy  really  deserves  to  be 
called  a  masterpiece  of  directing.  Lubitsch  has 
made  a  picture  so  fascinating  that  you  dread 
the  end.  Then  the  end  comes,  just  when  it 
should,  and  is  only  an  added  delight.  The  cast 
is  splendid.  The  three  actors  and  two  actresses 
are  so  capable  that  they  would  probably  have 
been  good  anyway,  but  under  Lubitsch's  direction 
they  give  a  flawless  performance." 

Daily  News :  "The  direction  is  champagne. 
The  plot  whipped  cream.  And  altogether  let 
it  be  said  right  now  that  this  is  one  of  the  best 
pictures  of  the  year.  You'll  fairly  purr  with 
delight.  It's  the  witty,  sophisticated  film  stuff 
that  is  so  rare.  Lubitsch  is  a  wonderful  story- 
teller. He's  disarming  and  subtle,  risque  and 
blandly  innocent.  Marie  Prevost  makes  Lou- 
lou  a  charming  little  scamp.  A  story  of  this 
sort  is  her  metier,  if  that  means  what  I  think 
it  does.  The  performance  of  Monte  Blue  is 
unquestionably  the  best  thing  he  has  ever  done." 

Times :  "Is  directed  with  such  case  and  charm 
that  one  is  kept  in  a  merry  mood  for  its  full 
length.  It  has  many  deft  and  delightful 
touches.  Miss  Prevost  and  Monte  Blue  are 
delightful  in  their  roles.  Mr.  Louis  is  capital  as 
the  lawyer.  This  is  an  admirable  production,  in 
which  one  sees  Lubitsch's  genius." 

Daily  Mirror:  "With  the  skilled  hand  of  the 
artist,  Lubitsch  has  shaped  a  scintillating  com- 
edy from  a  bubbling,  vaporish  story.  It  is 
handled  with  delicious  effectiveness,  and  the 
ending,  especially,  bears  the  stamp  of  the  one 
and  only  Lubitsch.  Marie  Prevost  and  Monte 
Blue  achieve  brilliant  histrionic  heights  under 
Lubitsch's  direction.  Marie  plays  with  a 
delicate  subtlety  hitherto  foreign  and  Monte 
inspires  chuckles.  The  other  three  principals 
also  do  good  work." 

Herald-Tribune:  "Ernst  Lubitsch,  master  of 
the  smart  and  sophisticated  in  film  comedy,  has 
found  the  screen  equivalent  of  spoken  wit  in 


ERNST  LUBITSCH 

'Kiss  Me  Again.'  It  is  perhaps  the  most 
coldly  brilliant  and  sparklingly  gay  thing  that 
has  ever  been  seen  in  motion  pictures.  Cer- 
tainly there  is  no  comedy  in  New  York,  either 
on  stage  or  screen,  as  suave  and  distinguished 
as  this  picture.  Lubitsch  is  the  Oscar  Wilde 
of  pantomime,  the  Max  Beerbohm  of  shadows. 
There  are  hundreds  of  delightful  directorial 
touches,  bits  of  shrewdly  humorous  pantomime 
and  scenes  of  subtle  interplay  of  character. 
The  playing  seems  perfect.  Monte  Blue  and 
John  Roche  are  here  brilliant  comedians.  And 
those  piquant  young  actresses,  Marie  Prevost 
and  Clara  Bow,  play  with  enormous  skill,  while 
Willard  Louis  makes  even  a  bit  memorable." 

Morning  Telegraph :  "Sophisticated  audiences 
will  eat  it  up  and  every  other  kind  of  audi- 
ence will  enjoy  it  too,  for  Lubitsch  has  inspired 
his  popular  cast  to  put  over  somewhat  racy 
humor  in  gay  and  innocent  style.  It  is  as  good 
and  if  not  better  than  'The  Marriage  Circle,' 
with  more  human  appeal.  From  the  very  be- 
ginning it  is  sheer  delight.  Lubitsch,  expert 
skater  on  the  thin  ice  of  farce,  has  never  per- 
formed more  gracefully.  It  takes  a  Lubitsch 
to  appreciate  a  Marie  Prevost.  In  his  hands 
she  becomes  one  of  the  most  charming 
comediennes  on  the  screen." 


Evening  Graphic :  "Lubitsch  has  added 
another  gem  to  the  already  glittering  crown 
of  his  cinemo  achievements.  'Kiss  Me  Again' 
is  a  rare  treat.  It  bubbles  over  with  wit, 
charm  and  vivacity,  is  as  Frenchy  as  the 
Champs  Elysees,  and  its  situations  are  handled 
in  the  deftly  sophisticated  manner  that  has 
placed  Mr.  Lubitsch  at  the  head  of  the  list  of 
very  capable  directors.  Marie  Prevost  is 
charming  as  Loulou.  She  plays  her  at  just 
the  right  tempo.  Monte  Blue  is  well  cast, 
John  Roche  gives  a  fine  account  of  himself  and 
Clara  Bow  is  perfect.  You  won't  want  to  miss 
seeing  'Kiss  Me  Again.'  It  contains  all  the 
ingredients  necessary  to  make  a  perfect  picture. 
Ernst  Lubitsch  has  rung  the  bell  again." 

Evening  World :  "When  weighty  minds  get 
together  months  hence  to  catalogue  the  year's 
best  offerings  they  will  be  in  duty  bound  to 
give  this  one  a  place  very  near  the  top. 
Through  it  all  can  be  detected  the  deft  hand 
of  Lubitsch,  and  all  of  the  players  have  caught 
his  artistry  and  arisen  to  unwonted  heights. 
Marie  Prevost  and  Monte  Blue  do  the  best 
characterizations  of  their  careers.  In  the  hands 
of  Lubitsch  Miss  Prevost,  particularly,  is  re- 
vealed as  one  of  the  most  delicious  comediennes 
of  the  screen." 

Evening  Journal :  "First  of  all,  'Kiss  Me 
Again'  ought  to  have  a  sub-title,  'See  This 
Again.'  It  is  an  exceptional  comedy- 
sophisticated,  brilliant,  frothy,  clever — absolutely 
delightful,  and  with  a  lilting  leitmotif,  if  that 
means  what  we  think  it  does.  It's  just  the  kind 
of  plot  which  Lubitsch,  with  his  inimitable 
touches,  can  make  a  piquant  pleasure.  Marie's 
a  great  little  actress,  and  Monte  and  Roche  are 
perfectly  cast.  And  the  direction  of  the  entire 
production  is  so  deft,  the  situations  are  so 
sparkling,  and  the  acting  is  so  understanding 
that  we  insist — no  we  urge — you  to  go  see  it." 

Sun:  "A  delightful  photoplay,  abounding  in 
delicate,  subtle  pantomimic  wit.  It  is  to  the 
average  photoplay  centering  around  the  age 
old  triangle  as  champagne  is  to  skimmed  milk. 
Indeed,  it  is  quite,  quite  brilliant,  and  I  think 
it  will  be  enjoyed  to  the  utmost  by  all  lovers 
of  the  naughty,  the  true  and  the  beautiful.  The 
acting  is  the  most  satisfying  since  'Forbidden 
Paradise'  (also  directed  by  Lubitsch)  came  to 
town.  Marie  Prevost  is  a  joy,  never  striking 
a  false  note,  and  never  overplaying  even  by 
a  hair's  breadth.  She  is  alert  and  vibrant  and 
understanding.  Excellent  samples  of  high 
comedy  acting  are  also  donated  by  Monte  Blue, 
John  Roche,  Willard  Louis  and  Clara  Bow." 


•  J 


Scenes  in  "Kiss  Me  Again,"  with  Marie  Prevost,  Monte  Blue,  John  Roach  and  Clara  Bow,  which  Ernst  Lubitsch  produced  for  Warner 
Brothers.    This  feature  was  held  over  the  second  week  at  the  New  Y  ork  Piccadilly. 


844 


MOVING    PICTURE  WORLD 


August  22,  192 


West  Coast  Girls  En  Route 
to  Paramount  East  Studios 


ESTHER  RALSTON  AND  GERT- 
RUDE ASTER,  charmink  Paramount 
players,  have  left  Hollywood  and  are 
en  route  to  New  York,  for  work  in  the  Long 
Island  City  studios  of  Famous  Players-Lasky 
Corporation. 

Miss  Ralaton,  the  beautiful  blonde  Mrs. 
Darling  in  "Peter  Pan,"  is  to  play  the  role  of 
the  fairy  gadmother  in  Herbert  Brenon's 
forthcoming  production  of  "A  Kiss  For  Cin- 
derella'' for  Paramount.  She  is  now  on  her 
way  to  New  York  from  California. 

The  choice  of  Miss  Ralston  is  a  result  of 
Director  Brenon's  growing  conviction  that  he 
is  working  on  a  greater  picture  than  "Peter 
Pan."  Before  starting  he  submitted  the  script 
and  screen  tests  to  Sir  James  Barrie,  as  he  did 
before  beginning  "Peter  Pan."  As  in  the 
previous  instance,  Mr.  Barrie  chose  Betty  Bran- 
son for  the  leading  role  and  Mr.  Brenon  began 
work  hoping  he  would  have  the  rare  luck  he 
did  a  year  ago  in  finding  perfect  types  for 
other  important  roles. 

Several  well  known  players  have  been  tested 
for  the  role  of  the  fairy  godmother.  They  have 
worn  the  costumes  designed  for  the  part,  have 
been  rehearsed  by  Mr.  Brenon  and  even  given 
screen  tests.  As  the  search  has  proceeded  he 
has  stated  repeatedly  that  it  was  a  rare  piece 
of  good  fortune  that  made  three  screen  finds 
possible  in  "Peter  Pan." 


A  few  days  ago  he  phoned  Jesse  L.  Lasky, 
first  vice-president  in  charge  of  production, 
who  is  in  California,  that  he  is  convinced  only 
Miss  Ralston  will  play  the  role  satisfactorily. 
Mr.  Lasky  agreed  with  him  and  a  quick  effort 
to  arrange  the  production  schedule  to  make  this 
possible  was  carried  out. 

As  a  result  two  of  the  girls  who  have  be- 
come famous  since  the  release  of  their  first 
important  effort  last  Christmas  will  be  seen 
in  another  Christmas  picture  by  the  anther 
and  director. 

After  a  successful  season  on  the  screen  in 
Hollywood,  Miss  Aster  is  on  her  way  to  New- 
York  for  an  important  part  in  Gloria  Sv.an- 
son's  new  Paramount  starring  production, 
"Stage  Struck." 

Miss  Aster  was  chosen  for  a  part  in  Miss 
Swanson's  next  production  by  Jesse  L.  Lasky, 
first  vice-president  of  Famous  Players-Lasky 
Corporation,  in  charge  of  production.  "Stage 
Struck"  is  from  the  Saturday  Evening  Post 
story  by  Arthur  Stringer. 

Lawrence  Gray  will  play  the  lead  opposite 
Miss  Swanson,  and  Allan  Dwan  will  direct  the 
production. 


To  Direct  "Unguarded  Hour" 

Lambert  Hillyer  has  been  selected  by 
Earl  Hudson  to  direct  "The  Unguarded 
Hour"  for  First  National. 


J.  Stuart  Blackton,  who  is  to  make  four  pic- 
ture* for  Warner  Brothers  (luring  the  year. 

Myer  Lesser  Discusses  Bonded 
Advertising 

(Continued  from  page  805) 

166,165  columns  of  space  in  533  newspapers. 
We  hope  to  reach  the  300,000  column  mark, 
basing  our  calculations  on  figures  now  under 

analysis. 

"The  'paper'  for  the  newspaper  serializa- 
tions, as  well  as  the  introduction  to  each 
installment  of  a  serial,  will  reflect  Warner 
Pictures  in  no  doubtful  way.  The  serials 
will  be  coupled  with  local  showings,  where- 
ever  possible,  and  in  addition  to  this,  we 
shall  furnish  box-office  ammunition  in  the 
way  of  nation-wide  publicity,  commercial 
tie-ups,  exploitation,  etc.,  carried  out  on  a 
large  scale." 

»    *  * 

Myer  Lesser  was  born  in  Chicago,  attended 
school  in  the  Windy  City,  and  studied  law 
at  the  Northwestern  University.  He  prac- 
ticed law  in  Chicago  for  several  years,  and 
with  his  brother,  Lee  J.  Lesser,  now  one  of 
the  most  prominent  real  estate  men  in  Chi- 
cago, Myer  went  to  Cincinnati  about  twenty 
years  ago,  and  started  a  mail  order  business. 
Following  a  brief  period,  Myer  turned  to 
advertising,  and  began  work  as  a  solicitor 
for  the  Blaine-Thompson  Company.  He 
liked  it  so  well  (scoring  one  success  after  an- 
other) that  he  finally  bought  the  business. 
He  keeps  in  touch  with  his  office  in  Cin- 
cinnati, no  matter  where  he  is,  and  three 
times  a  day  he  talks  to  his  associates  there. 
Mr.  Lesser  is  married,  and  has  a  family,  and 
is  establishing  himself  in  a  home  in  New 
York  City.  This  will  lessen  his  cares,  in 
some  degree,  but  he  plans  to  travel  a  great 
deal  during  the  next  two  or  three  months, 
visiting  the  Warner  Bros.  Exchanges. 


On  board  T.  Coleman  Du  Pont's  yacht  "The  Tech,"  used  in  "The  Midshipman,"  Ramon 
Novarro's  first  starring  vehicle  for  Metro-Goldwyti- Mayer.  Director  Christy  Cabanne, 
Harriet  Hammond,  who  plays  the  leading  feminine  role,  Lieutenant  Commander  Lowry,  of 
the  Navy  Welfare  Office;  Commander  Herbert  A.  Jones,  who  is  supervising  the  produc- 
tion and  William  A.  Orr,  Metro-Goldwyn- Mayer  representative. 


Kenneth  Webb  to  Direct 

Kenneth  Webb,  who  is  directing  Richard 
Barthelmess  in  "The  Beautiful  City,"  has  been 
selected  to  direct  the  young  star  in  "Just 
Suppose,"  his  next  production  for  First  Na- 
tional Pictures.  Mr.  Webb  is  now  well  into 
the  production  of  "The  Beautiful  City," 
which  is  an  original  story  of  the  New  York 
East  Side  bv  Edmund  Goulding. 


August  22,  1925 


MOVING    PICTU  KE  WORLD 


847 


F.  B.  O.  Builds  Program 

For  Five  Western  Stars 


THE  insistent  demands  among  exhibitors 
for  high  class  western  pictures  impelled 
Film  Booking  Offices  to  add  another 
western  star  in  the  person  of  Tom  Tyler,  to  its 
rapidly  growing  roster  of  outdoor  players. 

With  the  new  stellar  addition,  practically 
every  department  of  athletics  is  represented 
by  the  company.  Fred  Thomson,  Maurice 
("Lefty")  Flynn,  Dick  Talmadge,  Bob  Custer 
and  Tom  Tyler  all  hold  world's  or  American 
record  marks,  and  each  star  demonstrates  his 
own  particular  athletic  prowess  in  the  pro- 
ductions which  are  selected  for  him. 

Tom  Tyler,  for  instance,  holds  the  Ameri- 
can and  world's  record  in  weight  lifting  in 
two  events;  the  one  hand  "clean  and  jerk"  at 
240J/2  pounds  and  the  two  hand  "snatch"  at 
213  pounds.  He  is  also  considered  the  strong- 
est man  in  Hollywood,  as  one  should  be  who 
can  "muscle-up"  two  hundred  and  forty  pounds 
in  one  hand.  He  is  an  expert  horseman  and 
has  also  played  a  lot  of  football,  and  is  a  track 
and  field  star  of  note.  All  these  qualifications 
were  taken  into  consideration  when  his  first 
story,  "Let's  Go  Gallagher  I",  was  selected. 
The  production  which  is  being  directed  by  James 
Gruen  and  Robert  De  Lacey  from  the  script 
by  Percy  Heath,  deals  with  the  difficulties  of 
an  insolvent  young  cowboy  who  suddenly  finds 
himself  made  foreman  of  a  ranch  belonging  to 
a  girl.  All  the  men  under  him,  save  one  rheu- 
matic relic  named  Bendy  Mulligan,  have  it 
in  for  the  new  foreman  as  well  as  for  the 
pretty  owner.  Thrilling  fights  and  several  se- 
quences depicting  Tyler's  superior  strength  are 
high-sopts  in  the  picture.  The  cast  is  adequate 
all  around,  and  Tyler  himself  is  a  wallop  in 
the  title  role. 

Fred  Thomson,  who  is  fast  coming  to  the 
front  as  one  of  the  greatest  exponents  of  he- 
man  roles  on  the  screen,  is  known  as  a  man 
of  unusual  stunt  ability  and  forceful  person- 
ality. He  was  world's  champion  all-around 
athletic  for  three  years,  1910,  1911  and  1913. 
and  still  holds  the  world's  record  for  highest 
number  of  points  scored  by  any  athlete,  7577. 
This  record  has  never  been  equalled.  His  own 
brother,  present  champion,  is  his  nearest  oppo- 
nent with  7,519  points.  Thomson's  new  pic- 
tures are  being  made  along  novel  lines,  with 
plenty  of  wallop  and  originality  injected  with- 
out destroying  the  Western  atmosphere  which 
has  always  proved  so  popular. 


"Ridin'  The  Wind,"  by  Marion  Jackson,  who 
was  responsible  for  most  of  Thomson's  previous 
phenomenal  successes,  is  serving  Thomson  as 
his  next  vehicle,  following  "The  Wild  Bull's 
Lair."  Shooting  on  "Ridin'  The  Wind"  will 
be  completed  this  week,  and  Thomson,  in  his 
newest  starring  picture,  again  proves  his  abil- 
ity as  a  rider  and  champion  athlete.  Silver 
King,  as  in  previous  Thomson  productions,  has 
a  fat  part.    Del  Andrews  is  again  directing. 

Bob  Custer,  the  handsome  young  Texas 
Ranger,  who  is  being  starred  in  a  series  of 
western  by  Jesse  Goldburg  of  Independent  Pic- 
tures Corporation,  completes  this  triumvirate 
of  he-men.  Bob  is  now  at  work  on  "A  Man 
of  Nerve,"  a  story  of  the  great  open  spaces, 
replete  with  fights  and  gun-play. 


CHARLES  ROSENZWEIG 
Branch  manager  of  the  New  York  Ex- 
change   of    Film    Booking    Offices  of 
America,  Inc. 


Sixteen  N.  Y.  Circuits  Take 
F.  B.  O.  's  1925-1926  Program 


THE  superior  quality  of  F.  B.  O.  produc- 
tions and  the  company's  reputation  of 
making  money  for  exhibitors  because  of 
its  fair  dealing  in  its  selling  arrangements  has 
impelled  sixteen  of  the  largest  circuits  in  New 
York  to  book  the  F.  B.  O.  program  for  1925-26 
in  ils  entirety. 

Charles  Rosenzweig,  manager  of  the  New 
York  exchange,  reports  that  the  following  cir- 
cuits will  play  the  F.  B.  O.  product  100%  in 
all  their  theatres : 

Grossman  &  Joelson  Circuit,  Blinderman  and 
Steinman,  Meyer  &  Schneider  Circuit,  William 
Fox  Theatrical  Enterprises,  Chrystmas  &  Roth 
Theatres,  Greob  and  Knoble,  Le  Bracker  The- 
atres, Small  Straussberg  Circuit,  Barr  Bros. 
Motto  Circuit,  Max  Pear  Circuit,  Katz  &  Ros- 
enzweig Circuit,  Haring  &  Blumenthal  Circuit, 
Henry  Horcher  Theatres,  and  the  Jack  Unger- 
feld  Theatres,  New  York. 

F.  B.  O.'s  line-up  for  the  new  season  con- 
sists of  12  Gold  Band  productions,  including 
"Drusilla  With  A  Million,"  Parisian  Nights" 
and  "If  Marriage  Fails — "  which  played  the 
Capitol  and  Colony  Theatres,  New  York ;  "The 


Last  Edition,"  Emory  Johnson's  tribute  to  the 
profession  of  journalism;  "Happiness,"  another 
Johnson  special  which  the  young  director-pro- 
ducer expects  to  film  in  Sweden;  "The  Futurity 
Winner,"  a  turf  drama  by  Louis  Joseph  Vance; 
"The  Midnight  Flyer,"  a  railroad  melodrama 
from  the  pen  of  Arthur  Guy  Empey,  famous 
war  hero ;  "The  Keeper  of  the  Bees,"  a  story 
by  Gene  Stratton-Porter  now  running  serially 
in  McCall's  Magazine,  which  James  Leo  Mee- 
han  transferred  to  the  screen  and  which  will 
appear  in  book  form  early  in  September ;  "When 
His  Love  Grew  Cold"  and  "A  Poor  Girl's  Ro- 
mance," two  of  Laura  Jean  Libbey's  most  wide- 
ly read  romances,  and  "The  Isle  of  Retribu- 
tion," a  novel  of  the  frozen  North  by  Edison 
Marshall. 

The  star  specials  include  four  Fred  Thomson 
productions ;  eight  melodramas  starring  Evelyn 
Brent,  one  of  which,  "Smooth  as  Satin,"  played 
the  Capitol  Theatre,  New  York,  to  capacity 
audiences;  eight  Maurice  "Lefty"  Flynn  com- 
edy dramas;  eight  Richard  Talmadge  stunt  ac- 
tion dramas;  eight  Bob  Custer  westerns;  and 
eight  westerns  starring  Tom  Tyler,  the  new- 
est stellar  addition  to  the  F.  B.  O.  roster. 


Maurice  ("Lefty")  Flynn  and  Kathlyn  Myers  in  scenes  in  "High  and  Handsome,"  an  F.  B.  O.  special. 


848 


MOVING   PICTURE  WORLD 


August  22,  1925 


Calcagni  With  Associated 

David  Calcagni,  a  leading  pioneer  Italian 
producer  in  this  country,  who  has  been  pro- 
duction manager  and  chief  cineniatographer 
associated  with  Universal,  Pathe,  Metro  and 
Fox  since  the  earliest  days,  has  at  last  realized 
a  long  cherished  dream  to  produce  pictures 
independently  according  to  his  own  artistic 
ideals. 

Mr.  Calcagni,  who  is  head  of  the  Vera-Art 
Pictures,  Inc.,  signed  a  long-term  contract 
with  Associated  Exhibitors  to  produce  a 
series  of  eight  high-class  pictures,  which 
they  will  release  and  distribute  through 
Pathe.  Work  on  the  first  picture,  which  will 
be  of  metropolitan  life,  will  start  in  about 
a  few  weeks  at  the  Ideal  Studios  at  Hudson 
Heights,  N.  J.  A  well-known  director,  now 
under  consideration,  will  handle  the  mega- 
phone. 

Lantz  Completes  Scenario 

Walter  Lantz,  Director  General  of  the  Bray 
Productions  and  his  own  scenario  writer,  has 
completed  the  scenario  for  the  first  of  the 
Unnatural  History  series  which  the  Bray 
Studios  are  releasing  through  F.  B.  O.  The 
title  of  the  first  subject  will  be  "How  the  Ele- 
phant Got  His  Trunk."  Lantz  and  Charles 
Walters,  the  child  star,  will  act  in  conjunc- 
tion with  the  cartoon  characters. 


Writing  Titles 

Marian  Ainslee,  the  title  writer,  is  rapidly 
completeing  the  titling  of  Erich  von  Stro- 
heim's  "The  Merry  Widow,"  in  which  Mae 
Murray  and  John  Gilbert  have  the  starring 
roles.  Director  von  Stroheim  and  Benjamin 
Glazer  adapted  this  Metro-Goldwyn-Mayer 
production  to  the  screen  from  the  operetta 
produced  by  Henry  W.  Savage. 


Warners  Sign  Scenarists 

Phil  Klein,  son  of  Charles  Klein,  author  of 
"The  Third  Degree,"  "The  Lion  and  the 
Mouse"  and  other  great  plays,  and  Walter  Mo- 
rosco  have  been  been  added  to  the  Warner 
Bros.'  scenario  staff.  Morosco  is  the  hus- 
band of  Corinne  Griffith.  Both  Klein  and  Mo- 
rosco are  now  working  with  Charles  Logue  on 
"His  Jazz  Bride." 


"The  Big  Parade" 

Joseph  W.  Farnham,  whose  prominence  in 
the  motion  picture  world  was  doubled  by  his 
excellent  titles  for  King  Vidor's  production  of 
"Proud  Flesh,"  featuring  Eleanor  Boardman, 
has  been  assigned  by  Irving  G.  Thalberg  of  the 
Metro-Goldwyn-Mayer  studio  to  title  Vidor's 
picture  "The  Big  Parade,"  starring  John  Gil- 
bert. 


New  Preferred  Picture 

On  August  15  is  scheduled  the  release  of 
"The  Girl  Who  Wouldn't  Work,"  the  second 
Preferred  Picture  for  the  new  season,  ac- 
cording to  a  definite  announcement  just  made 
by  J.  G.  Bachmann,  general  manager  of 
distribution  of  B.  P.  Schulberg  Productions. 

The  first  print  of  the  production  was  re- 
ceived this  week  in  the  New  York  office  of 
Preferred  Pictures. 


Percy  Heath  With  F.  B.  O. 

Film  Booking  Offices  has  just  added  Percy- 
Heath  to  its  scenario  staff,  it  was  announced 
yesterday.  Mr.  Heath  will  assist  Fred  Myton, 
Scenario  Editor,  in  the  preparation  of  scripts 
for  the  F.  B.  O.  stars. 


HELENE  COSTELLO 
Who  has  been  selected  to  play  the  feminine 
lead  with  Lowell  Sherman  in  "The  Love  Toy ." 

Hines  Finishes  "Live  Wire" 

After  ten  weeks  of  intensive  studio  and 
location  work  "The  Live  Wire,"  Johnny 
Hines'  initial  starring  vehicle  for  First 
National,  has  reached  the  cutting  and  titling 
stage.  John  Krafft,  whose  sparkling  titles 
proved  a  highlight  of  Hines'  preceding  pic- 
ture, "The  Crackerjack,"  has  been  engaged 
by  C.  C.  Burr  to  write  the  lines  for  "The 
Live  Wire."  According  to  Mr.  Burr,  the 
number  of  comic  sequences  will  give  Mr. 
Krafft  great  play  for  his  humorous  bent. 


Charlie  Chaplin  at 
this  Midnight  Show 


A  special  midnight  performance  with 
Charles  Chaplin  appearing  in  person 
will  be  given  at  the  Mark  Strand  Thea- 
tre on  Saturday,  August  IS,  for  the 
Chaplin  comedy  "The  Gold  Rush," 
Joseph  Plunkett,  managing  director, 
announced  this  week. 

Mr.  Plunkett  issued  this  statement: 

"On  Saturday  night,  August  15th,  at 
12  o'clock  midnight  at  the  Mark  Strand 
Theatre  a  gala  performance  of  'The 
Cold  Rush'  will  be  given  in  honor  of 
Mr.  Charles  Chaplin  who  will  appear 
in  person  for  this  performance  only. 

"All  seats  will  be  reserved  and  the 
scale  of  prices  will  be  announced  in  the 
theatrical  advertising  columns  of  the 
newspapers  in  a  day  or  two.  Seats 
available  to  the  public  may  be  had 
by  mail  order  and  will  be  filed  and 
filled  in  the  order  of  receipt." 

Reservations  for  the  public  should 
be  sent  to  Joseph  Plunkett,  managing 
director  of  the  Mark  Strand  Theatre, 
Broadway  and  Forty-seventh  Street. 

At  all  other  performances,  beginning 
Sunday  August  16,  the  regular  Mark 
Strand  prices  will  prevail. 

Chaplin  was  confined  to  his  suite  in 
the  Ritz-Carlton  for  several  days  last 
week,  owing  to  a  slight  illness. 


Girls  Wanted 

Robert  Z.  Leonard  has  begun  the  selec- 
tion of  beautiful  girls  to  support  the  prin- 
cipals in  the  cast  of  "A  Little  Bit  of  Broad- 
way." Harry  Rapf,  associate  production 
executive  at  the  Culver  City  studios,  has 
expressed  a  desire  to  secure  new  material 
for  future  stock  players  from  this  picture. 
Pauline  Starke  is  to  be  co-featured  with 
Charles  Ray  in  "A  Little  Bit  of  Broadway," 
with  Lilyan  Tashman  in  a  prominent  role. 


Just  Spooks 

The  thirteenth  Dinky  Doodle  subject  complet- 
ed at  Bray  Studios  and  the  last  to  be  made 
under  the  Standard  Cinema  contract  is  entitled 
"Just  Spooks."  This  subject  varies  from  the 
previous  Dinkly  Doodles  inasmuch  as  the  for- 
mer subjects  have  been  burlesques  on  well 
known  fairy  tales.  This  subject  is  a  cartoon- 
ized  burlesque  on  the  vogue  for  mystery  plays. 
It  is  scheduled  for  release,  through  F.  B.  O., 
September  IS. 


Story  for  Fred  Thomson 

Milton  Gardner,  production  manager  of  the 
Fred  Thomson  unit,  announces  that  Frank 
Richardson  Pierce's  well  known  magazine 
story,  "All  Around  the  Frying  Pan,"  will  be 
the  next  vehicle  for  Fred  Thomson  F.  B.  O.'s 
famous  western  star.  This  will  follow  "Ridin' 
the  Wind,"  now  nearing  completion.  The  Al- 
turas  Rodeo,  a  cowboy  round-up  of  national 
reputation  in  Northern  California,  will  be  filmed 
in  its  entirety  by  the  Thomson  troop.  Fred 
and  Silver  King  will  be  an  integral  part  of 
the  rodeo. 


"Three  Wise  Goofs" 

Joe  Rock,  who  is  producing  a  series  of 
Standard  Comedies  for  F.  B.  O.  release,  has 
placed  in  production  "Three  Wise  Goofs,"  in 
which  appear  the  trio  of  fat  men  who  are 
known  as  "A  Ton  Of  Fun."  Jimmy  Davis  is 
directing  this  production  which  stars  "Tiny" 
Alexander,  "Fatty"  Karr,  and  "Kewpie"  Ross. 


Alice  Lake  Heads  Cast 

Alice  Lake  will  head  the  cast  of  the  second 
Waldorf  release  which  is  being  distributed  by 
Columbia  Pictures.  Tony  Gaudio,  celebrated 
for  many  of  the  fine  camera  accomplishments 
of  motion  pictures  will  handle  the  megaphone. 
Quite  a  large  cast  will  be  assembled  to  play 
the  important  roles,  according  to  production 
manager  Harry  Cohn. 


Warner  Bros.  Casting 

In  addition  to  the  players  already  an- 
nounced, Charles  ("Heinie")  Conklin  has  a 
place  in  the  cast  of  Warner  Bros.,  "Red  Hot 
Tires."  having  the  role  of  the  coachman, 
Frank  Hagney  has  been  assigned  a  part  in 
"Hogan's  Alky,"  Fred  Kelsey  has  a  role  in 
"Seven  Sinners,"  and  John  Dillon  is  in  the 
cast  of  "The  Pleasure  Buyers." 


Book  F.  B.  O.  Product 

Mayer  &  Schneider  Circuit.  New  York 
City,  has  booked  the  entire  F.  B.  O.  1925-26 
program  lOOVr.  including  the  twelve  Gold 
Bond  productions,  44  star  productions  and  6 
series  of  comedies. 


Lawford  Davidson  Signed 

Lawford  Davidson  has  been  assigned  the 
role  of  "Marty"  in  Robert  Z.  Leonard's  forth- 
coming production  of  "A  Little  Bit  of  Broad- 
way." 


CURRENTand  ADVANCEflLM  RELEASES 

Containing  in  compact,  comprehensive  form,  the  title,  star,  kind  of  picture,  date  of  review  in  Moving  Picture  World,  and 

footage  on  past,  present  and  future  releases 


Kind  of  Picture 

ARROW 


Review.  Feet 


filorse  Sense  (Hatton)   ,  Western  drama  .......  

fill*  Majesty  the  Outlaw  (Wilson)   Western  drama  ............  , 

iiomance  and  Rustlers  (Canutt)   Western  drama   Nov. 

Kip  Snorter  (Hatton)  Western   ....Not. 

The  Fugitive  (Ben  Wilson)   Western  dr  Nov. 

Lost  Chord  (Powell  Lake- Binney)   Heart  interest  dr  Dec. 

Lena  Rivers  (Earle  Williams)  Drama  


ASSOCIATED  EXHIBITORS 

Never  Say  Die  (MacLean)   Comedy  of  thrills   Sep.  13. 

fast  of  Broadway  (O.  Moore)   Police  drama  Nov.  22. 

Price  of  a  Party  (H.  Ford)   Modern  drama   Oct.  18. 

Barriers  Burned  Away   ...Spectacle   a  Dec.  27. 

In  Love  Everything?   Sex  melo  Nov.  IS. 

Adventurous  Sex  (C.  Bow)   ■  \ction  drama  

Battling  Bunyan  (Barry)   Comedy -dr  Dec.  27. 

Greatest  Love  of  AU  (Beban)   Drama  Jan.  17. 

Bad  Company  (Tearle)   Society  drama   Jan.  24. 

Introduce  Me  (Douglas  MacLean)   .Comedy  thrills   Mar.  21. 

Sky  Raider  (Logan)   Drama  

Back  to  Life  (Patsy  Ruth  Miller)   Drama  Feb.  28. 

Camille  of  the  Barbary  Coast  Underworld  dr  

His  Buddy's  Wife  (Hynter)  Domestic  dr  

Manhattan  Madness  (Dempsey-Taylor). ...  Comedy-drama   

Manhattan  Madness   (Dempsey-Taylor)...  Action  melodrama    Aug.  1. 

Under  the  Rouge  (Percy-T.  Moore)  Crook  drama    Aug. 

His  Buddy's  Wife  (Glenn  Hunter)  Sentiment  drama    Aug. 

Headlines  (Alice  Joyce)  Sacrifice  drama    Aug. 

Fifty-Fifty  (Hampton-L.  Barrymore)  Drama    Aug. 

Keep  Smiling  (Monty  Banks)  Comedy    Aug. 

Camille  of  Barbary  Coast  (O.  Moore-Busch)  Drama   ..   Aug. 

Never  Weaken  (Harold  Lloyd)  Reissued  comedy    Aug. 

CHADWICK  PICTURES  CORP. 

Painted  Flapper  (all-star)   Comedy-drama   Oct. 

I  Am  the  Man  (L.  Barrymore)   Dom.  melo.   Nov. 

Flattery  (Bowers)   Political  dr  Nov. 

Tomboy  (Devore-Rawlinson)   Melodramatic  com  Jan. 

Midnight  Girl  (Lila  Lee)  Drama   Mar. 

Wizard  of  Oz  (Larry  Semon)  Slapstick  com  Apr. 

Man  of  Iron  (L.  Barrymore)  Drama   July 

American  Pluck  (G.  Walsh)  Action  melodrama   July 

Unchastened  Woman  (Theda  Bara)  Domestic  drama   

Some  Pun'kins  (Chas.  Ray)  Rural  com. -dr  

Prince  of  Broadway  (G.  Walsh)  Action  romance   

The  Bells  (L.  Barrymore)  Drama   

I  Perfect  Clown  (Larry  Semon)  Typical  comedy   

Blue  Blood  (G.  Walsh)  Action  romance   

EDUCATIONAL  FILM  CORP. 

I  Easy  Pickin's   Christie  com  Nov.  22 

Cut  Loose  (Dunham-Vance)  Cameo  comedy  ...»       ....Nov.  29 

A  Fat  Chance  (W.  Hiers)   Comedy    ....Nov.  29 

Go  Easv  (Bowes)   Cameo  com..  ,»  >..Dec. 

I  Low  Tide  (J.  White  prod.)   Comedy   Dec. 


4.648 
4,069 
4,939 
4,998 
4.920 
6,751 
6.000 


5,803 
.  5,785 

.  5,315 
6,236 
6,000 
5,039 
4,718 
6,486 
5,551 
6,710 
6,638 
5,628 
5,600 
5,600 
5.500 
5,580 
6,055 
5,226 
5,600 
5,531 
5,400 
5,308 
3,000 


5,60(1 
7,600 
6,001 
6.00(1 
6,300 
6.300 
6.200 
5,900 


Little  People  of  the  Garden   Instructive   Dec. 

Earth's  Oddities   Hodge-Podge   .....Dec 

Goat  Getters   Juvenile  com  Dec 

French  Pastry  (Vernon)  Christie  com  Dec. 

Broadcasting   •  Hurd  cartoon   Dec. 

Lovemania  (St.  John)   Tuxedo  comedy   Dec 

Mad  Rush  (Bowes)  Cameo  comedy   Jan. 

Step  Lightly  (Lige  Conley)   Mermaid  com  Jan. 

Hi-Fliers  Hodge- Podge   Jan. 

Hooked    (Hamilton)  Comedy   Jan. 

Weak  Knees  (Bowea)  Cameo  Com.   Jan. 

Have  A  Heart  (Ruth  Hiatt)  Cameo  Com.   Jan. 


,  2,000 
1.000 
1.000 
1,000 
2,000 
1.000 
1,000 
2,000 
2,000 
1,000 
2,000 
1,000 
2,000 
1,000 
2.000 
1,000 
1,000 


How  to  Use  This  Chart 

First — Bookings!  Get  accurate  footage  and  look  up  date  review 
nppeared  In  Moving  Picture  World.  Then  you  can  decide  If  the 
picture  will  suit  your  audience. 

Second — Play  Date!  When  you  set  your  play  date,  consult  this 
Chart  to  set  the  picture  on  a  date  that  will  not  conflict  with  pre- 
ceding and  following  pictures;  avoid  a  sequence  of  similar  type 
of  story;  space  out  ynur  specials. 

Third — Laying  Out  Program!  This  chart  shows  star  and  kind 
of  story  as  well  as  accurate  length;  you  can  lay  out  a  balanced 
program  easily,  avoid  over-  and  under-length  programs. 

Fourth — Exploitation!  Through  this  chart  And  the  review  In 
Moving  Picture  World;  this  will  give  a  good  synopsis,  the  all- 
important  cast  and  fine  line  on  exploitation  possibilities  as  well 
ii.-  the  things  you'll  want  to  soft-pedal. 

Always!  Turn  to  this  Chart  when  you  want  accurate  informa- 
tion In  simple  form  and  easy  to  get  at  a  glance.    AND — 

File  Your  Moving  Picture  World 


Many  exhibitors  tell  us  that  Moving  Picture  World  Guide  to 
Releases  is  the  most  accurate  available  to  them.  We  know  It  is 
the  most  complete,  in  that  it  is  the  only  chart  containing  names 
of  stars,  type  of  picture,  and  all  necessary  information  to  the 
exhibitor. 

We  want  it  to  be  absolutely  accurate— Moving  PItcure  World 
recognizes  the  importance  of  accurate  footage  information,  etc. 

If  you  notice  an  error  in  FEATURE!  footage,  or  any  other 
major  error,  we  will  pay  you  $1  for  the  effort  on  your  part  of 
writing  us  a  letter  telling  us  the  correct  facts. 

In  many  territories  local  censorship  cuts  after  the  footage  to 
a  minor  extent.  Don't  write  to  tell  us  of  these  unimportant 
variations.  But  in  any  case  where  you  feel  that  our  figures  will 
work  a  real  hardship  on  the  exhibitor  following  them — shoot  us 
the  word  and  we  will  shoot  the  dollar  for  your  trouble. 

Moving  Picture  World  Is  willing  to  back  up  its  complete 
confidence  in  the  accuracy  of  its  chart  with  its  money. 

We  can't  do  more.    No  one  else  does  as  much.    We  thank  you. 


Kind  of  Picture 


Review.  Feet 


Good  Spirits   Christie  com  Jan. 

Motor  Mad   Mermaid  com  Jan. 

Sea  Legs  (Neal  Barns)   Christie  com  Jan. 

Judge's  Crossword  Puzzles   Novelty   Jan. 

Paris  Creations   ....Fashions   Feb. 

Topsy  Turvy  Travel   Hodge-Podge   Feb. 

His  High  Horse  (Lee  Moran)   Mermaid  com  Feb. 

He  Who  Gets  Socked  .Hard  cartoon   Feb. 

High  Hopes  (Cliff  Bowes)  a  Cameo  comedy   ...Feb. 

Wild  Cat  Willie  Juvenile  com  Feb. 

Our  Six-Legged  Friends  Secrets  of  Life   Feb. 

Great  Guns  (Bobby  Vernon)  Comedy   Feb. 

Welcome  Danger  (Cliff  Bowet)  ..Cameo  comedy   Feb. 

Paris  Creations  in  Color  Fashions   Feb. 

Half  a  Hero  (Lloyd  Hamilton)  Comedy   ...Mar. 

Two  Cats  and  a  Bird  Cartoon  „  Mar. 

Lots  of  Knots  Hodge- Podge   Mar, 

Voice  of  the  Nightingale   Novelty   Mar. 

Love  Goofy  (Adams)  Christie  com  Mar. 

Hello,  Hollywood  (Conley)  Mermaid  com  Mar.  14 

Dynamite  Doggie  (Al  St.  John)  Tuxedo  com.   Mar.  21. 

Judge's  Crossword  Puzzles   Novelty   Mar.  21. 

Merrymakers  (Cliff  Bowes)   Cameo  comedy   Mar.  71. 

Rarin'  Romeo  (Walter  Hiers)  Comedy   Mar.  28. 

Red  Pepper  (St.  John)   White-Mermaid   Apr.  4. 

Inside  Out  (Bowes)  Cameo  comedy   Apr.  4. 

Movie  Morsels   Howe  Magazine   Apr.  4. 

Mellow  Quartette   ....Hurd  cartoon   Apr.  4. 

Why  Hesitate?    (Burns)  Comedy   April  11. 

In  the  Spider's  Grip  Novelty  April  11. 

Ship  Shape  (Bowes)  Comedy  Apr.  18. 

Iron  Mule  (St.  John)  Tuxedo  com  Apr.  18. 

Don't  Pinch  (Bobby  Vernon)  Comedy   Apr.  25. 

Dome  Doctor  (Larry  Semon)  Comedy   Apr. 

Village  School   Hodge-Podge   May 

Wide  Awake  (Lige  Conley)   Mermaid  comedy   May 

King  Cotton     Hamilton  comedy   May 

Dragon  Alley     Juvenile  comedy  May 

Rock  Bottom  (Bowes)   Cameo  comedy   May 

Tender  Feet  (Hiers)  Hiers  comedy   May 

Fares  Please  (St.  John)...."  Mermaid  com  May 

Only  a  Country  Lass  Novelty    May 

Wild  Waves  Cameo  comedy   May  23 

Balto's  Race  to  Nome  Special   May  23. 

Curses  (St.  John)  Comedjr   May  30. 

Hello  Goodbye  (Conley)  Mermaid  comedy   May  30. 

Two  Poor  Fish  Hurd  cartoon   May  30. 

Earth's  Other  Half  Hodge-Podge   June  6. 

Fun's    Fun    (Bowes)  Cameo  comedy   June  6. 

Clodhopper  (Larry  Semon)  Comedy   June  6. 

Air  Tight  (Vernon)  Christie  comedy   June  13. 

Going  Great   Mermaid  comedy   June  13. 

Wake  Up  (Bowes)  Cameo  comedy   June  13. 

Baby  Blues   Juvenile  comedy   June  20. 

Prop's  Dash  for  Cash  Hurd  cartoon   June  20. 

Call   a   Cop  Christie  comedy   June  20. 

Oh,  Bridget  (Walter  Hiers)  Hiers   comedy  June  27. 

Mexican  Melody   Hodge-Podge   June  27. 

Never  Fear  (Bowes-Vance)  Comedy   July  4. 

Lewis-Mann  Bout   Magazine   July 

Bobby  Bumps  &  Co  Hurd   cartoon  July 

Below  Zero  (Lige  Conley)  Mermand  comedy   July 

Permit  Me  (Bowes)  Comedy   July 

Waiting  (Hamilton)   Hamilton  comedy   July 

Hot  and  Heavy  (Eddie  Nelson)  Mermaid  comedy   July 

Travel  Treasures   Hodge  Podge   -July 

Beware   Comedy   Aug. 

Look  Out   Comedy   Aug. 


2,000 
2,000 
2,000 
.  1,000 
.  1,000 
.  1.000 
.  2,000 
.  1,000 
.  1,000 
.  2,009 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 
.  2,000 
.  1,000 
.  LCO0 
.  2,000 
.  2,000 
.  1,00* 
.  1,000 
.  1.000 
.  2,000 
.  1,000 
.  1,000 
2.000 
2,000 
2,000 
1,000 
.  2.000 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 

l.ooc 

2,000 
2,000 
.  2.000 
.  1.000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  1,000 
.  2.000 
.  2,000 
.  1,000 
.  1,000 
2,000 
.  1,000 
.  2,000 
.  1,000 
.  2.000 
2,000 
.  1.000 
2,000 
1,000 


850 


MOVING    PICTURE  WORLD 


August  22.  1925 


(Continue a  from  preceding  pagt) 

Kind  ot  .Picture 


Review.  Feet 


Kind  oi  Picture 
Moore)  Comedy  drama 


FILM  BOOKING  OFFICES  OF  AMERICA 

Little  Robinson  Crusoe  (Coogan)  Comedy-dr  Aug.  16. 

Woman  Who  Sinned  (Busch)   Society  drama   

Thundering  Hoofs  (F.  Thomson)  ...  Western   Dec.  6. 

Stepping  Lively  (R.  Talmadge)   Comedy  drama   , 

Liie's  Greatest  Game  (J.  Walker)   Baseball  epic   Oct.  11., 

Millionaire  Cowboy  (M.  B.  Flynn)   Western   

Broken  Laws  (Mrs.  W.  Reid)  ..A  Drama   Jan.  31. 

Cheap  Kisses  (all-star)   Jazz-drama   Nov.  15. 

Go- Getters  Series   Thrill  comedy   .....Oct.  18. 

Dangerous  Flirt  (Evelyn  Brent)   Drama  Dec.  6., 

Miss  in  the  Dark  (Vaughn)   .  Go-getters   Dec.  6., 

On  The  Stroke  of  Three  (Harlan)   Drama   «  Dec.  13.. 

Trigger  Fingers  (Bob  Custer)    Tex.  Ranger   Dec.  13.. 

Going  of   Cumming   ..;   Go-Getters  Dec.  13.. 

Laughing  at  Danger  (R.  Talmadge)    Thrill  drama   ...Ice  20.. 

Air  Hawk   (Al  Wilson)    Airplane  dr..  Dec.  20.. 

Who's  Hooligan?   .-    Go-getters   Dec  20,. 

Heebie  Jeebies  (Aubrey)    Comedy   .  Dec.  27.. 

Silk  Stocking  Sal  (Brent)    Underworld  dr  Jan.  3.. 

West  of  Hot  Dog  (Stan  Laurel)   Comedy   .  (an.  3.. 

No-Gun  Man  (Lefty   Flynn)  Outdoor  melo  Jan.  17.. 

Flashing  Spurs  (Bob  Custer)  Outdoor  melo  Jan.  24. 

Youth  and  Adventure  (R.  Talmadge)  Outdoor  melo  Jan.  24. 

Sleeping  Cutie  Go- Getters   Jan.  31. 

Midnight  Molly  (Evelyn  Brent)   Crook  drama   Feb.  7. 

Range  Terrar  (Bob  Custer)  Western   Feb.  14. 

Cloud  Rider   (Al   Wilson)  Airplane- thrill   Feb.  21. 

Jimmie's   Millions    (R.   Talmadge)  Athletic-stunts   Feb.  28. 

Parisian  Nights  (Hammeratein-Tellegen).. Drama   Mar.  7. 

Welcome  Granger  (Vaughn)  Pacemakers   Mar.  7. 

Helping  Hand  (Aubrey)  Comedy   Mar.  7. 

Breed  of  the  Border  (Lefty  Flynn)  Western   Mar.  14. 

Love's  Bargain  (Marjorie  Daw)   Drama   Mar.  21. 

Captain  Kidd   ....Bray  cartoon  Mar.  21. 

Scar  Hanan  (Yakima  Canutt)  ..Western   Mar.  28. 

Galloprag  Vengeance   (Bob  Custer)  Texas  Ranger  dr  Mar.  28. 

He  Who  Gets  Rapped  (Vaughn)  Pacemakers   Mar.  28. 

Forbidden  Cargo  (Evelyn  Brent)   Melodrama   Apr.  4. 

O.  U.  West  (Lefty  Flynn)  Western   April  11. 

That  Devil  Quemado  (Thomson)  Thrill  western  Apr  18. 

Merton  of  toe   Goofies  Pacemakers   Apr.  18. 

Lilies  of  the  Streets  (V.  L.  Corbin)  Hum.  Int.  melo  Apr.  25. 

White  Fang  (Strongheart-dog)   Drama   May  2. 

Tearing  Through  (R.  Talmadge)   Stunt   melodr  May  9. 

Great  Decide  Pacemakers   May  9. 

Fast  Male   Pacemakers   May  9. 

Texas  Bearcat  (Bob  Custer)  Western    drama...   May  16. 

Speed  Wild  (Flynn)  Melodrama   May  23. 

Alias  Mary  Flynn  (Brent)  Regeneration    melo  May  30. 

Drusilla  With  a  Million   (Mary  Carr)  Human   Interest   dr  June  6. 

Fighting  Demon   (R.   Talmadge)  Thrill    drama  June  6. 

Three  Bases  East  Pacemakers   June  6. 

White  Thunder  (Yakima  Canutt)  Western   June  13. 

If  Marriage  Fails—?  (Logan-Brook)  Domestic  drama   June  13. 

Navy  Blue  Days  (Stan  Laurel)  Comedy   June  13. 

Bandit's  Baby  (Fred  Thomson)  Western  comedy  drama  June  20. 

Smooth  as  Satin  (Brent)  Crook  drama   July  4. 

Human  Tornado  (Canutt)  Action   western  July  4. 

The  Bloodhound  (Bob  Custer)  Mounted  police   July  11. 

That  Man  Jack  (Bob  Custer)   Action   western   July  25. 

The  Sleuth  (Stan  Laurel)   Comedy   July  25. 

What    Price   Gloria?   Pacemakers   July  25. 

FIRST  NATIONAL 

Sea  Hawk  (all-star)   ,  Romantic  drama   June  14. 

Those  Who  Dance  (Ince  prod.)  Drama   

White  Moth  (LaMarr)   Drama  June  21 . 

Perfect  Flapper  (C.  Moore)   Comedy   June  28. 

Self-Made  Failure  (B.  Alexander)   Comedy   June  28. 

For  Sale  (all-star)   ... Drama   July  5. 

Born  Rich  (G  Windsor)   Society  drama  Dec.  20. 

Skigle  Wives  (C.  Griffith)   ...Society  drama  Aug.  9. 

Girl  in  the  Limousine  (Semon)   Farce  comedy   Aug.  30. 

Flirting  With  Love  (C.  Moore)   Comedy   Sep.  6. 

hi  Hollywood  With  Potash  and  Perlmutter 

(all-star)   Comedy   Sep.  20. 

Husbands  and  Lovers  (all-star)   Dom.  drama   Nov.  8. 

Madonna  of  the  Streets  (Nazimova)   Drama   Oct.  25. 

Tarnish  (all-star)  Comedy-drama   

Her  Night  of  Romance  (C.  Talmadge)   Comedy   Dec.  6. 

In  Every  Woman's  Life  (all-star)   Drama   Nov.  15. 

Sandra  (LaMarr)   „. Drama   Dec.  6. 

Classmates  (R.  Barthelmess)   Drama   Nov.  29. 

Christine  of  the  Hungry  Heart  (Vidor)   Drama   Not.  1. 

Silent  Watcher  (Glenn  Hunter)   Drama   Oct.  18. 

Love's  Wilderness  (Griffith)  Drama   Dec.  20. 

So  Big  (C.  Moore)   Drama   Jan.  17. 

If  I  Harry  Again  (Doris  Kenyon)   Drama   Jan.  24. 

Idle  Tongues  (Marmont)   Comedy-drama   Dec  27. 

Sundown  (all-star)   Western  epic   Oct.  25. 

The  Only  Woman  (N.  Tadmadge)   Domestic  dr  Nov.  8. 

Inez  from  Hollywood  (Nilsson-Stone-Astor)  Heart  interest   Dec.  13. 

Frivolous  Sal  (O'Brien- Busch- Alexander). .  Western  melo.   Jan.  17. 

A  Thief  in  Paradise  (Doris  Kenyon)  Melodrama   Jan.  24. 

As  Man  Desires  (Sills- Dana)  Melodrama   Jan.  31. 

Enticement  (Mary  Astor)   Drama   Feb.  7. 

The  Lady  (Norma  Talmadge?   Emotional  dr  Feb.  14. 

Her  Husband's  Secret  (Moreno- Miller)  Sentiment-dr  Feb.  21. 

Quo  Vadis  (Emil  Jennings)  Special   Feb.  28. 

Lost  World  (Conan  Doyle  story)  Special   Feb.  28. 

New   Toys   (Bart'.:rlmess)  Comedy-drama   Feb.  28. 

Playing  With  Souls  (Jacqueline  Logan). .. Drama   Mar.  7. 

One  Year  to  Live  (Pringle)  Drama   "•r.  7 

Learning  to  Love  (C.  Talmadge)  Comedy-dr  Mar.  7. 

Heart  of  a  Siren  (La  Marr)   Drama   Mar.  21. 

Sally   (C.  Moore- Leon   Errol)  Stage  success   Mar.  28. 

Declasse  (Corinne  Griffith)   Society  dr   Apr.  4. 

One  Way  Street  (Lyon-Nilsson)   Society  dr  Apr.  4. 

My   Son   (Nazimova)  Emotional  dr  Apr  18. 

I  Want  My  Man  (Sills- Ken  von)  Drama   Apr  18 

His  Supreme  Moment  (B.  Sweet)  Romantic  dr  Apr.  25. 

Chickie  (Mackaill)   Drama   May  9. 

S»ul  Fire  (Barthelmess)  Emotional   dr  May  16 

The  Talker    (Nilsson-Stone)   Human  Interest  dr  Vfay  23. 

Necessary    Evil    (Lyon-Dana)  Drama   May  23. 

Just  a  Woman  (Windsor- Tearlel  Drama   June  6. 


6.126 
6.102 
5,033 
5,317 
7.010 
4,841 
6.413 
6,538 
2,000 
5,297 
2,000 
6,767 
4,775 
2,000 
5,442 
5,000 
2,000 
2,000 
5,367 
2,000 
4,522 
5,068 
5,525 
2,000 
6.000 
4,738 
S.07U 
5,167 
6,278 
2,000 
2,000 
4,930 
6,000 
1,000 
.  6,020 
.  5,005 
2,000 
4,850 
5,000 
4,720 
2,000 
7.216 
5.800 
.  4,714 
.  2,000 
2,000 
.  4,770 
4,700 
5.550 
7,391 
5.470 
2,000 
4,550 
6,000 
.  2,000 
5,291 
6.043 
4,472 
4.8110 
.  5.6.12 
2.000 
2.000 


.11.527 

.  7.512 

.  6,571 

.  7,030 

.  7,285 

.  7,304 

.  7,389 

.  7.526 

.  5,260 

.  £.926 

.  6,685 
.  7.822 
.  7,674 

6.907 
.  7,211 

6,298 
.  7,905 
.  6,923 
.  7,678 
.  7.530 
.  7,037 
.  8,562 
.  7  -^l 
.  5  447 
.  8.641 

6,770 
.  6,967 
.  7,307 
.  7,231 
.  7,649 
.  6.224 
.  7,337 
.  6.150 
.  8.745 
.  9.700 
.  7.811 
.  5.831 
.  6.064 
.  6.099 
.  6.7nf) 
.  8.6V 
.  7.869 
.  5.6m 

.  6.17' 
.  6.565 
.  7.600 
.  8.262 
.  7.861 
.  8.307 
.  6  .  363 


Desert   Flower  (C. 

White  Monkey  (LaMarr)  Society  drama  . 

Making  of  O'Malley  (Sills)  Police  romance 

Lady  Who  Lied  (Stone-Valli-Naldi)  Algerian  drama 

Marriage  Whirl  (Corinne  Griffith)   Drama   


if  ^ 

June  13.. 

6.83; 

June  13.. 

6,121 

July  4.. 

7,491 

July  18. 

7,111 

July  25. 

7,67. 

I 


FOX  FILM  CORP. 

Circus  Cowboy  (Jones)   Western  drama   May    3..  6,400 

Trouble  Shooter  (Mix)   Western  drama   May  17..  5,702 

Lone  Chance  (Gilbert)   Western  drama   May  24..  4,385 

When  Wise  Ducks  Meet   Comedy   May  24..  2,000 

Western  Luck  (Jones)  Comedy-drama   June  28..  5,000 

Magic  Needle   "Etching"   June  28..  1,000 

Romance  Ranch  (Gilbert)   Comedy-drama   July  12..  4,471 

Heart  Buster  (Mix)  Comedy-drama   July   19..  4,500 

Beaten  Gold   Educational   July  19..  1,006 

Against  All  Odds  (Jones)   Comedy-drama   Aug.   9..  4JB9 

Pain  as  You  Enter  (Moran)  Comedy   Aug.    9..  2,000 

That  French  Lady  (Mason)   Comedy-drama   Aug.  16..  5,470 

Man  Who  Came  Back  (special)   Drama   Sep.    6..  8.273 

It  Is  the  Law  (all-star)   Drama   Sep.    13..  6,89! 

Dante's  Inferno  (special)  Drama   Oct.   11..  5,410 

Cyclone  Rider  (all-star)   Drama   Sep.   20..  6,672 

Last  of  the  Duanes  (Mix)   Drama   Aug.  30..  6,94! 

Iron  Horse  (special)  Railway  drama   Sep.    13.. 11,40 

The  Fool  (all-star)  Drama   Apr.  25..  9400 

Oh,  You  Tony  (Mix  and  Tony)   Comedy-drama   Sep.   27..  6.3U, 

Winner  Take  All  (Jones)   Comedy-drama   Oct.   25..  5,949 

Hearts  of  Oak  (all-star)   Drama   Oct.    11..  5,336 

Great  Diamond  Mystery  (Mason)   Comedy-drama   Nov.    1..  5,096 

Warrens  of  Virginia  (all-star)   ..Drama   Nov.    1..  6,535 

Rambles  of  a  Raindrop   Instructive   Sep.    27..  1,000 

Daughters  of  the  Night  (all-star)  Modem   drama  Dec   13..  5701 

Painted  Lady  (MaekaUl)  Modern    drama  Oct.     4..  6,936 

Jerusalem   Today   Instructive   Oct.     4..  1,000 

Last  Man  on  Earth  Novelty  special  Dec  27.. 

Gold    Heela  Race  tract  or  Feb.    7..  6.U20 

Flames  of  Desire  Love   drama   5,438 

The  Dancers   Drama   Jan.   24..  6.65t 

The  Folly  of  Vanity   Dramatic  fantasy   Feb.  14..  5.250 

Teeth  (Mix-Tony  Duke)  Western  drama   Nov.  IS..  6,190 

Darwin  Was  Right  Monkey  novelty  com  Nov.    8..  4,992 

In  Love  With   Love  Comedy   drama  Jan.     3. .  5,477 

Honor  Among  Men  (E.  Lowe)  Romance-drama   Oct.    18..  4.9(0 

Unreal  News  4   Novelty   Oct.   11..  2,100 

Van  Bibber  Series   Polite  com  ....Oct.   25..  2,000' 

Age  of  Oil  Educational   Nov.    1..  7S0 

Deep  Sea  Panic  (Parrott)   Comedy   Nov.    1..  2,000  1 

Nickle  Plated  Weat   Sunshine  comedy   Nov.  15..  2,000 

The  Bull  Fight   Educational   Nov.  15..  1,000 

My  Husband's  Wives  (Mason  Washburn) ..  Comedy-dr  Nov.  22..  4,509 

Paul  Jones,  Jr  Van  Bibber  com  Nov.  22..  2,000  | 

Finger  Lakes   Instructive   Nov.  22..  1,000  ! 

Brass  Bowl  (Edmund  Lowe)  Adventure  dr  Nov.  29..  5.861 

Stolen  Sweeties  (Monkeys)   Comedy   Nov.  29..  2,000 

Salt  of  the   Earth   Educational   Nov.  29..  1,001 

Gerald  Cranston's  Lady  (James  Kirkwood)  Domestic  dr  Dec.    6..  6,074  I 

Masked  Marvel  (Parrott)   Comedy   Dec.    6..  2,000 

The  Roughneck  (George  O'Brien)   Melodrama   Dec   13..  7,619  1 

The  Burglar   Van  Bibber   Dec.   13..  2.000 

Man  Who  Played  Square  (Jones)  Western    drama   Dec.   20..  6,700 

Dead  wood  Coach  (Mix)   Western  drama   Jan.    10..  6,346 

Troubles  of  a  Bride   Melodrama   Dec   27..  4.915 

Dick  Turpin  (Mix)   English    drama   Feb.     7..  6,716 

Arizona  Romeo  (Jones)   Western  drama   Jan.   31..  4,69* 

Curlytop  (Mason)   Melodrama   Jan.    10..  5,821 

Stardust  Trail  (Mason)   Melodrama   Mar.    7..  4,6»  • 

Scuttlers  (W.Farnum)   Western  drama    4,616 

Movie-Mad  Maid  (Babe  London)   Slapstick   Dec.  20..  2,000 

Roaring  Lions  at  Home   Sunshine  com  Jan.     3..  2,000 

Uncommon  Clay   Educational   Jan.     3..  1,000 

Up  On  the  Farm  (Lee  Moran)   Comedy   Jan.     3..  2,000 

The  Violin  Speaks   Educational   Jan.   10..  1,000 

Dangerous  Curves   Comedy   Jan.    10..  2,000  ' 

Milk  Bottle  Bandits   Comedy   Jan.    10..  2.000  I 

Ports  of  Call  (E.  Lowe)   Regeneration  dr  Jan.   24..  5.500  1 

Sleep  Walker  (Sid  Smith)  Comedy   Jan.   24.. .2,008  1 

Hell  Roaring   Range  Educational   Jan.    24..  1.000 

Corsica  the  Beautiful   Educational   Jan.   31..  1  U0C 

Nobody  Works  But  Father   Slapstick   Feb.    7..  2,000 

Trail  Rider  (Jones)  Western   Feb.  21.4.752 

Man  Without  a  Country  (all-star)  Special   Feb.  28. .10.000 

Scarlet  Honeymoon  (Shirley  Mason)  Romantic  com.-dr  Mar.  14..  5,080 

Mysterious  Stranger   Comedy   Mar.  14..  2.000 

Riders  of  the  Purple  Sage  (Mix)   Western   Mar.  21..  5,571 

House  of  Flickers  Imperial  com  Mar.  21  .  2,000 

Gold  and  the  Girl  (Jones)  Western   Mar.  28..  4,512 

Amateur  Detective  Van  Bibber   Mar.  28..  2,000 

Hunted  Woman  (Seena  Owen- Earl  Scbenck)  Curwood  dr  Apr.    4..  4,954 

Butterfly  Man  (Sid  Smith)   Comedy   Apr.    4..  2,000 

From  Mars  to  Munich   "arieties"   Apr.    4..  1,000 

Marriage  in  Transit  (E.   Lowe)  Secret  service  dr  April  11..  4,801 

Where  the  Waters  Divide  "Varieties"   Apr.  2S..  1,000 

Rainbow  Trail  (Mix)   Zane  Gray  westn  May    2  .  S.2S1 

She  Wolves  (Rubens  Mulhall)   Drama   May    9..  5.781 

Neptune's  Stepdaughter   Comedy   May    9..  2,009 

Wings  of  Youth  (Bellamy-Clayton)   Modern  life  dr  May    9..  5,348 

Concerning   Cheese   Varieties   May    9..  1.000 

Kiss    Barrier   (Lowe)  Romantic  drama   May  23..  5,000 

White  Paper...  Varieties   May  23..  1.000 

'apa's  Darling  Sunshine  comedy   May  23..  2,000 

Scandal  Proof  (Shirley  Mason)  Drama   June    6..  4,408 

Scientific    Husband  Sunshine  comedy   June   6..  2.000 

Everyman's  Wife  (Hammerstein-Rawlin- 

son)   Domestic  drama   Tune  13..  4,365 

Honeymoon  Limited  (Lee  Moran)  Comedy   Tune  13..  2,000 

Lightnin'    (all    star)  Famous  stage  drama         Aug.    1..  8,050 

METRO-GOLDWYN 

\fan  Life  Passed  By  (Marmont)  Drama   Mar.    1..  6,459 

Thy  Name  Is  Woman  (LaMarr)  Drama   Mar.    1..  9.087 

Uninvited   Guest    (Tolley)  Drama   Mar.    8..  6.145 

Happiness  (L.  Taylor)  Comedy-dr  Mar.    8..  7,414 

Women  Who  Give  (all-star)  Sea   drama  Mar.  22..  7.500 

Rot  of  Flanders  (Coogan)  Comedy-dr  Apr.    5..  7.818 

Shooting  of  Dan  McGrew  (all-star)  Drama   Aor.  12.  SJtt 

^hfrlock.   Jr.   (Keaton)  Comedy   May  17..  4.061 

(Nmri. — -Terry)   Smi   ftilv   ja. .  *7>fi 

"read  fa1l-«tsr>   Drama   Aasr.    2..  6.7* 

T»««  of  D'Tlrhervilles  (Sweet)  Drama   Aug.    9..  7J3t 


August  22,  1925 


MOVING    PICTURE  WORLD 


851 


tCcntinutd  from  prtceaxng  pugt) 

Kind  of  Picture 

Broken  Barriers  (all-star)  Drama   

True  As  Steel  (all-star)  Drama   ,'jun 

Revelation   (Dana)   Drama  ... 

Recoil  (Blythe-Hamilton)   Drama  ... 

Wine  of  Youth   (all   star)  Drama  ... 

Along   Came   Ruth    (Dana)  Comedy -dr 

Red    Lily    (Bennett-Novarro)...  Drama 

Sinners  ii 
Circe.  The 


'Kind  of  Picture 


Keview.  Pee. 


Review. 

Aug.  16.. 
28.. 
5.. 
12.. 
26.. 
2.. 


.July 
.July 

July 

.Aug. 


Enchantress   (Murray)  Drama   Sep. 


...Aug.  16.. 

Silk   (Menjou-Boardman)  Drama   Aug  30.. 

'  13.. 
20.. 
27.. 
13.. 
11.. 
21.. 


.Sep. 
.  Sep. 
.Sep. 
.Oct. 
.Feb. 
.Nov. 


His   Hour   (Pringle)  Drama 

One  Night  in  Rome  (L.  Taylor)  Comedy-dr. 

Navigator    (Keaton)  Comedy  ... 

Bandolero  (all  star)  Drama  .... 

Great  Divide  (all  star)  Drama  .... 

The  Snob  (all  star)  Drama   

He  Who  Gets  Slapped  (Chancy)  Drama   !!!!"Nov!  15. 

Rag    Man    (Coogan)  Comedy-dr  Mar.  14. 

Silent  Accuser  (Peter,  the  Great)  Dog  drama   Nov  22 

So  This  Is  Marriage  (all  star)  Comedy-dr  .Jan."  3. 

Beauty  Prize   (Dana)  Comedy-dr  Oct  11 

Ben  Hur  (special  cast)   Drama   \ 

Merry    Widow    (Murray)   Comedy-dr  

Married  Flirts  (all-star)   Drama   Oct.  25." 

Roraola  (Lillian  Gish)   Famous  novel  Dec- 
Greed  (Von  Stroheim  prod.)  Special   Dec 

Chu-Chin-Chow  (B.  Blythe)   Spectacle   Feb' 

Wife  of  t'.ie  Centaur   Drama   j4n 

Dixie  Handicap  (Windsor- Keenan)   Drama   jan° 

Cheaper  to  Marry  (All  Star)   Drama   j?eb. 

Excuse  Me  (Shearer-Nagel)  Farce-comedy   Feb! 

Monster   (Chaney-Olmsted)  Weird  com.-dr  Mar. 

Daddy's  Gone  a  Hunting  (Marmont)  Pathos  drama   Mar! 

Lady  of  the  Night  (Norma  Shearer)  Underworld  dr  ....Mar! 

Denial  (Claire  Windsor)   Drama   Mar.  21. 

Seven  Chances  (Keaton)  Comedy   Mar.  28. 

Confessions  of  a  Queen  (Terry-Stone)   Mythical  romance   Apr.  A. 

Way  of  a  Girl  (Boardman)  Thrill-comedy   April  11. 

Man  and  Maid  (Lew  Cody)  Elinor  Glyn  prod  Apr.  18! 

Proud  Flesh  (Eleanor  Boardman)  Romantic  com  Apr! 

Prairie  Wife  (Rawlinson-Devore) .  Domestic    dr  May 

Zander  the  Great  (Marion  Davies)   Human  Interest   May 

Sporting   Venus    (Sweet)  Romantic    drama   May 

White  Desert  (Windsor-O'Malley)  Snow-R.R.  drama   July 

Pretty    Ladies  (Pitts-Moore-Pennington) ..  Human  int.  dr.-  July 

Slave  of  Fashion  (Norma  Shearer)  Drama    Aug. 


13. 
20. 

a. 

17. 

10. 
14. 

7. 

7. 

7. 
14. 


Feet 
5.717 
6.454 
8.752 
7,089 
6,805 
5,161 
6,975 
5750 
6,882 
6,300 
5,883 

6,904 
7,811 
6,513 
6,613 
5,908 
5,883 
6,300 
5,750 


6,765 
12,974 
10,067 
6,408 
6,586 
6,905 
5,921 
5,084 
6,435 
5,851 
5.441 
.  4.791 
.  5,113 
.  5,809 
.  5,000 
,  5,307 
,  5,770 
.  6,487 
.  6,844 
5,958 
.  6.464 
.  5.828 
5,906 


PATHE 


PARAMOUNT 


13. 
20. 


4. 
27. 
11. 
18. 
25. 

1. 


The  Female  ((Jompson)  Society  dr  Sep. 

Jlerton  of  the  Movies  (Hunter)  Travesty   Sep. 

Sinners  in  Heaven  (Daniels- Dix)  Drama   Sep  20. 

Open  All  Night  (all  star)  Demestic  dr  Sep'.  20 

Feet  of  Clay  (C  DeMille  prod.)  Drama   Oct. 

Alaskan    (Meighan)  Drama   Sep. 

Her  Love  Story  (Swanson)  Romance  dr  Oct. 

Story  Without  a  Name  (Ayres-Moreno)....  Prize   title  Oct. 

Dangerous  Money  (Daniels)  Comedy-dr  Oct. 

Border  Legion  (Moreno)  Drama   Nov 

Worldly  Goods  (Ayres)  Drama   Nov!  15— 

it  Set  (Compson-Menjou)  Domestic  dr  Nov  29 

uorbidden  Paradise  (Negri)  Drama   Nov'  s" 

Stinted  Devil  (Valentino)...   Drama  Dec  fi" 

City  That  Never  Sleeps  (Cruze  prod.)....  Mother-love  melo  Oct  ll" 

Manhattan  (Dix)   Romantic  com  Nov  g" 

Garden  of  Weeds  (Compson)   Drama   jjov  ,5" 

Wages  of  Virtue  (Swanson)   Drama  Dec  g" 

Tongues  of  Flame  (Meighan -Love)   Melodrama   Dec    37 " 

North  of  36  (Torrence-Holt- Wilson)   Historic  romance   Dec  13 

Argentine  Love  (Daniels- Cortez)   Spanish  romance  .Jan  3 

Peter  Pan  (Betty  Bronson)   J*arrie  classic   .Jan  3-10 

Locked  Doors  (Compson)   Original  story   jan'    24  ' 

Tomorrow's  Love  (Ayres)   Divorce  com-dr  Jan'  24 

East  of  Suez  (Negri)   Drama   jan|  17" 

Miss  Bluebeard  (Daniels)   „...The  stage  success   Feb.  14.! 

Golden  Bed  (LaRocque)   Drama  of  classes  Jan.  31.. 

Man  Must  Live  (Dix)   Newspaper  romance   Feb.    7! ! 

Coming  Through  (Meighan)   New  type  Meighan  story. .Feb.  21 

The  Devil's  Cargo  (Starke)   Drama  of  Old  California.. Feb.  2l!! 

Top  of  the  World  (Nilsson-Kirkwood)  Africa  and  England   Feb.  28 

The  Swan  (Menjou- Howard)   Stage  success   Mar.  14.° 

Contraband  (Wilson-Noah  Beery)   Bootleg  drama   Apr* 

Madame  Sans  Gene  (Swanson)   «...  World  Famous  drama  May 

Thundering  Herd  (Holt-Wilson)  Buffalo  stampede   Mar 

Forty  Winks  (Dana- Roberts-Griffith)  Comedy   „  Feb. 

Goose  Hangs  High  (Cruze  production)  Typical   Mar 

New  Lives  for  Old  (Compson)  Drama   Mar! 

Salome  of  the  Tenements  (Jetta  Goudal). ..  Drama   Mar! 

Mar.  14 
28 


Too  Many  Kisses  (Richard  Dix)  Comedy 

Dressmaker  From  Paris  (Leatrice  Joy)... Drama   Mar, 

Air   Mail   (feature  cast)  Melodrama    .Mar  28 

Grass   Drama   April  11 ' 

Sackcloth  and  Scarlet  (Alice  Terry)  Drama   April  n" 

Men  and   Women  (Dix)  Feature   .'.!!.  April  ll" 

Kiss  in  the  Dark  (Menjou)  M  Romantic  com  Apr    18  " 

Charmer   (Pola   Negri)  Romantic  dr   Apr    18  " 

Code  of  the  West  (Moore-Bennett)  Westn    Rom.    com  '  Apr  25*' 

Adventure   (Moore-Starke-Beery)   Jack  London  dr   Mav  2 

Crowded  Hour  (Bebe  Daniels)   Drama   ......  .       MaT  9 

Night  Club  (Raymond  Griffith)  Farce-comedy   '    Mat  is" 

Shock  Punch   (Richard  Dix)  Comedy -drama   ......May  23 

Welcome  Home  (Cruze  Prod.)  Domestic  com-dr   May  30 

Old  Home  Week  (Meighan)  Comedy    Tune  6' 

Any  Woman  (Star  cast)  Comedy  drama   '.'.'.Tune  13" 

Little  French  Girl  (Mary  Brian)  Drama    ....  June  13 

Are  Parents  People?  (Betty  Bronson)  Domestic  problems    'june  2o" 

Eves  Secret  (Betty  Compson)  Romantic  dran 


Beggar  on  Horseback  (all  star) 

Manicure  Girl  (Daniels)  

Lost-A  Wife  (Menjou)  

Light  of  Western  Stars  (Holt).. 
Paths  to  Paradise  (R.  Griffith)... 

Grounds  for  Divorce  (Vidor)  

Lucky  Devil  (Richard  Dix)  

Night  Life  of  New  York  (All-star) 
Marry  Me  (Vidor) 


....Imaginative  .. 
. . . .  Drama 
....Sophisticated  com... 

....Vivid  west  dr  

....Whirlwind  comedy  . 

....  Drama   

....Auto  race  comedy.. 

....Comedy-drama   

.Small  town  idyl... 


_  -         .  r      -------  ......triuail     lunil     lUJf  1  ...........  .  (Ujy 

street  of  Forgotten  Men  (all  star)   Bowery  drama   Aug. 


 June  20. 

 June  20 

 June  27. 

....July  4. 
....July  4. 
....July  11. 
....July  11. 
....July  18. 
....July  25. 
July  25. 
1.. 


6,167 
7,655 
6,621 
6.881 
9,741 
6,736 
6,736 
5,912 
6,864 
7,048 
6,055 
6,574 
7,000 
8,633 
6,097 
6,415 
6,230 
7,093 
6,763 
7.908 
5,970 
9,593 
6,221 
5,903 
6,821 
6,453 
8,584 
6.116 
6,522 
7,980 
7,167 
5,889 

•  6,773 
■  9,994 

•  7.187 
.  6.293 
.  6,186 
.  6,796 
.  7,017 

5,750 

•  7,?"0 

•  A.W 
.  6,000 
.  6,732 
.  6,223 
,  5,767 

6,076 
6,777 
6,602 
6,558 
5,721 
6,151 
5,909 
6.780 
5,963 
5,628 
6,586 
6,205 
6,874 
5,959 
6,420 
6.850 
6,741 
5,692 
5.935 
6.908 
5.526 
6,366 


In  Good  Old  Summertime   

Danger  Lure   

Dixie   

Goofy  Age  (Glenn  Tryon)   

10  Scars  Make  a  Man  (Allene  Ray) 

Black  Magic   ,  Terry  cartoon 

Sporting  Rhythm   Sportlight 


Terry  cartoon   Sep. 

Sportlight   Oct. 

Chronicles   Oct. 

Comedy  Oct. 

Serial   Oct. 

Oct. 
Oct. 


Riders  of  the  Purple  Cow   Sennett  com  Oct. 

Every  Man  for  Himself   Our  Gang   Oct. 

Hot  Water  (Harold  Lloyd)   Feature  com  »Oct. 

On  Leave  of  Absence   Detective   Oct. 

Bungalow  Boobs  (Chase)   Comedy   Oct. 

Sky  Plumber  (Arthur  Stone)   Comedy   Oct. 

Galloping  Bungalows   ..Sennett  com  Nov. 

Stunts   Sportlight   Nov. 

Hot  Stuff  Spat  family   Nov. 

Cat  and  the  Magnet   Terry  cartoon  »  Nov. 

Fast  Company   Our  Gang   Nov.  15.. 

She  Knew  Her  Man   Terry  cartoon   Nov.  15.. 


13.. 
11.. 
11.. 
11.. 
18.. 
18.. 
18.. 
18.. 
18.. 
18.. 
25.. 
25.. 
25.. 
I.. 
1.. 
1.. 
1 


Gridiron  Glory 

Love's  Sweet  Piffle  (R.  Graves)  . 
Are  Blond  Men  Bashful?  (Stone) 
Out  of  the  Storm   

Good  Old  Circus  Days  Terry  cartoon  , 

All  Wet  (Chase)   ,  Comedy 


Sportlight   Nov.  15.. 

Comedy   Nov.  22. . 

Comedy   Nov.  22. . 

Detective   Nov.  22.. 

Nov.  22.. 

Nov.  29.. 


Deaf,  Dumb  and  Daffy   Spat  Family   Nov.  29.. 

Cannon- Ball  Express   Sennett  com  Nov.  29.. 

Champions   >  Sportlight   Nov.  29.. 

Lumber  Jacks   .....Terry  cartoon   ,  Nov.  29.. 

White  Sheep  (Glenn  Tryon)   Special  dr  Dec.    6. . 

Feet  of  Mud  (Sennett  cast)  Comedy  Dec. 

Meet  the  Missus  (Tryon)   Comedy   Dec. 

Bucking  the  Bucket  Shop   Detective  series   Dec. 

She's  In  Again   Terry  cartoon   Dec. 

Mysterious  M»«tery   «  Our  Gang   Dec. 

Off  His  Trolley  (R.  Graves)   Sennett  com  Dec. 

Noah's  Athletic  Club   Terry  cartoon   Dec. 

Just  a  Good  Guy  (Stone)   Comedy   Dec. 

Royal  Razz  'C'iise)   Comedy   Dec. 

Mysteries  of  Cld  Chinatown   Terry  cartoon  Dec. 

Nature's    Rouge  Sportlight   Deo. 

Rubber    Neck   Spat  Family   Dec. 

Bull  and  Sand   Sennett  comedy   Dec. 

Invaders   Sportlight   Dec. 

Down  on   the   Farm   Terry  cartoon   Dec. 

The  Sea  Squawk   Sennett  com  Jan. 

On  the  Ice   Terry  cartoon   Jan. 

Galloping  Hoofs  (Allene  Ray)   Serial   Jan. 

Wages  of  Tin  (Tryon)   ...Comedy   Jan. 

Rat's  Knuckles  (Chase)   .Comedy   Jan. 

Rough  and  Tumbling   Sportlight  Jan. 

Our  Game  Pup   Terry  cartoon   Jan. 

The  Big  Town  (Our  Gang)   Comedy   Jan. 

Plumber  (Graves)   Comedy   Jan. 

Wild  Goose  Chaser  (Turpin)  Sennett  Com  Jan. 

Hello  Baby   (Chase)  Comedy   Jan. 

Laugh  That  Off   Spat  Family   Jan. 

Honeymoon  Hardships   Sennett  comedy   Jan. 

Brain  and  Brawn   Sportlight   Jan. 

Boobs  in  the  Woods  (Langdon)  Sennett  comedy   Jan. 

Hold  That  Thought  Terry  cartoon  Jan. 

Fighting  Fluid  (Chas.  Chase)   Comedy   Jan. 

Beloved  Bozo  (R.  Graves)   Sennett  comedy   Feb. 

Circus  Fever   Our  Gang   Feb. 

Biting  the  Dust   Terry  cartoon   Feb. 

Transatlantic  Flight   Terry  cartoon  

Change  the  Needle  (Arthur  Stone)  Comedy    Feb.  14. 

Family   Entrance  (Chas.   Chase)  Comedy   Feb  14. 

Bigger  and   Better  Jails  Terry  cartoon   Feb.  14. 

Fisherman's  Luck  Terry  cartoon   Feb. 

A   Fox   Hunt  Spat  Family   Feb. 

Sporting    Armor  Sportlight   Feb. 

Idaho   (Vivian    Rich)  Serial   Feb. 

Water    Wagons  Sennett  com  Feb. 

His    Marriage   Wow  (Langdon)  Comedy   Feb. 

Plain  and  Fancy  Girls  (Chas.  Chase)  Comedy   Feb. 

Clean -Up    Week  Terry    cartoon   Feb. 

Haunted  Honeymoon  (Glenn  Tryon)  Comedy   Feb. 

Raspberry  Romance  (Ben  Turpin)  Comedy   Feb. 

Neptune's  Nieces  ....Sportlight  Mar. 

Bashful  Jim  (Graves)  Mack  Sennett  com  Mar. 

In  Dutch  Terry  cartoon   VI ar. 

Dog  Days   ,  Our  Gang   Mar. 

Percy  (Charles  Ray)  .Typical  dr.   Mar. 

Should  Husbands  Be  Watched  Comedy   Mar.  14. 

Hard  Boiled  (Chase)   .....Comedy   Mar.  14. 

Jungle  Bike  Riders   Terry  cartoon   Mar.  14. 

Excuse  My  Glove   Spat  Family   Mar.  21. 

Giddap  (Billy  Bevan)   Comedy   Mar.  21. 

Traps  and  Troubles   ■  Sportlight   Mar.  21. 

Pie  Man   Terry  cartoon   Mar.  21 . 

Zowiel   Sttreoskopik   Mar.  21. 

At  the  Zoo  Terry  cartoon   Mar.  28. 

Is  Marriage  the  Bunk?  (Chase)  Comedy   Mar.  28. 

P'.am    Clothes    (Langdon)  Comedy   Mar.  28. 

Sailor    Papa    (Tryon)  Comedy   Mar.  28. 

Breaking  the  Ice  (Graves)   Comedy   Apr.  4. 

Love  Bug   Our  Gang   Apr.  4. 

Housing  Shortage   Terry  cartoon   Apr.  4. 

Marriage  Circus   (Turpin)  Sennett  com  April  11. 

Bad   Boy   (Chase)  Comedy   April  11. 

Are  Husbands  Human?  (Findlayson)  C omedy   April  11. 

Sunken  Silver  (Ray-Miller)  Serial   Apr.  18. 

Lion's  Whiskers  Sennett    com   Apr.  18. 

Hold  My  Baby  (Glenn  Tryon)  Comedy   Apr.  25. 


S  O  S  .... 

Adventures  of  Adenoid  

Deep  Stuff  

Beauty  Spots  

Remember  When  (Langdon)  

Shootin*  Injuns   

Big  Red  Riding  Hood  (Chase) 

Sporting  Tudgment   

He  Who  Gets  Smacked   

Permanent  Waves   

Looking  For  Sally  (Chase)  ... 
Grief  in  Bagdad   


...Terry  cartoon   Apr. 


..Terry  cartoon 
....Terry  cartoon  .. 

 Sportlight   

....Comedy   

....Our  Gang  com. 

....Comedy   

....Sportlight   

....Sennett  comedy 
...  Terry  cartoon  .. 

....Comedy   

 Comedy   


. .  Apr. 
. .  Apr. 
• .  Apr. 
. .  Apr. 
..  May 
..May 
..May 
..  Mar 
..  May 
..May 
. .  May 


1,000 
1,000 
3,001 
2,00*. 

1,000 
1,000 
2,001 
2,001 

5,000 
2,001 
1,000 
2,00f 

2,000 
1,000 
2,000 
1,000 
2,000 
1,000 
1,000 
2,000 
2,000 
2,000 
1,000 
1,000 
2,000 
2.000 
1,000 
1,000 
6,091 
2,000 
2,000 
2,000 
1,000 
2,000 
2,000 
1,000 
2,000 
1,000 
1,000 
1,000 
2,000 
2,000 
1,000 
1,000 
2,000 
1,000 

2,000 
1,000 
1,000 
1,000 
2,000 
2,000 
2,000 
1.000 
2,000 
2,000 
.  1,000 
2,000 
1,000 
1,000 
?  O™1 

2!666 

1,000 
.  1,000 
2,80. 
1.0N 

1.0M 

.  1,000 
.  2.000 
.  1,000 
10  ep. 
.  2.000 
.  2,000 
.  1.000 
.  1,000 
.  2,000 
.  2,000 
.  1.000 
.  2.000 
.  1.000 
.  2.000 
.  6,000 
.  1,000 
.  2,000 
.  1,000 
.  2.000 
.  2,000 
.  1.006 

.  l.uoa 

.  1,000 
.  1,000 
.  1.000 
.  2,000 
.  2.000 
.  2.000 
.  2,000 
.  1.000 
.  2.000 
.  2.000 
.  1.000 
.  lOep 
.  2,000 
.  2,000 
.  1.000 
.  1.000 
.  1.000 
.  1.000 
.  2.000 
.  2.000 

.  l.onn 
.  l.onn 
.  a.ono 

.  1.000 
■  2.000 
.  1,080 


852 


MOVING    PICTURE  WORLD 


August  22,  1925 


Kind  of  Picture 


Review,  feet 


Darkest  Africa   Terry  cartoon   May  9.. 

Wild   Papa   Spat  Family   May  16. 

Skinners  in  Silk  Sennett  com  May  16. 

Fast    Worker   Terry  cartoon   May  16. 

Luna-cy    Stereoskopik   May  16. 

Tell  it  to  a  Policeman  (Tryon)  Comedy   May  23. 

Sure  Mike  (Martha  Sleeper)  Comedy   May  23. 

Echoes  From  the  Alps  Terry  cartoon   May  23. 

Good  Morning  Nurse...  Sennett  comedy   May  30. 

"Dude  Ranch"  Days  Sportlight   May  30. 

Ask  Grandma  Our  Gang  comedy   May  30. 

What  Price  Goofy?  (Chas.  Chase)  Comedy   June  6. 

Horace  Greeley,  Jr.   (Langdon)  Burlesque   June  6. 

The   Runt  Terry  cartoon   June  6. 

Royal  Four-flush   Spat  Family   June  13. 

Super-Hooper-Dyne  Lizzies   Sennett  comedy   June  13. 

Riders  of  the  Kitchen  Range  Comedy  June  13. 

End  of  the  World  Terry  cartoon   June  13. 

Thundering   Landlords    (Tryon)  Comedy   June  20. 

Twinkle-Twinkle   Sportlight   June  20. 

Runaway  Balloon   Terry  cartoon   June  20. 

Play  Ball  Allene  Ray-Miller)  Serial   June  27. 

Official  Officers   Our  Gang  com  June  27. 

In  the  Grease  (Jim  Findlayson)  Comedy   June  27. 

Animal  Celebrities   Sportlight   June  27. 

Isn't   Life  Terrible?    (Chase)  Comedy   July  4. 

Wine,  Women  and  Song  Terry  cartoon   July  4. 

Chasing  the  Chaser  (Findlayson)  Comedy   July  4. 

Sherlock  Sleuth  (Stone)  Star  comedy   July  11. 

The  White  Wing's  Bride  (Langdon)  Comedy   July  11. 

Ough!   Stereoskopik   July  11. 

Learning  How   Sportlight   July  11 


Daddy  Goes  a-Grunting  (Tryon). 


.Comedy   July  18 


Sneezing  Beezers   Sennett  comedy   July  18. 

For  Love  of  a  Gal  Terry  cartoon   July  18. 

When  Men  Were  Men  Terry  cartoon   July  18. 

The  Freshman  (Harold  Lloyd)   College  comedy   July  25. 

Boys  Will  be  Boys   Our  Gang  comedy   July  25. 

Cupid's  Boots  (Graves)   Comedy   July  25. 

Why  Kids  Leave  Home   Sportlight   July  25. 

Bugville  Field  Day   Terry  cartoon   July  25. 

A  Yarn  About  Yarn   Terry  cartoon   Aug.  1. 

Tee  for  Two  (Alice  Day)   Sennett  comedy   Aug.  1 

Innocent  Husbands   (Chase)   Comedy   Aug.  1 

PRINCIPAL  PICTURES 

Listen  Lester  (all-star)  Comedy-drama   May  10..  6.242 


1,000 

.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
2,000 
.  1,000 
.  2,000 
.  2,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.10  ep. 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  6,883 
.  2,000 
.  2,000 
.  1,000 
.  1,000 
.  1,000 
.  2,000 
.  2,000 


Kind   of  Picture 

The  Travis  Cup  Drama   

The  Wrong  Coat  Drama   

The  Dumb  Head  Drama   

The  Life  of  a  Woman  Drama   


Review 


reel 

6.500 
6,500 
6,500 
6,500 


Daring  Youth  (Daniels) 
Daughters  of  Pleasure  (Prevost)  . 
Masked  Dancer  (H.  Chad  wick)  ... 
Good  Bad  Boy  (Joe  Butterworth) 
Captain  January  (Baby  Peggy) 


Comedy-     ma   May  17. .  5,975 

Drama  May  24..  6,000 

Mystery  drama   May  31..  4,987 

Comedy-drama   June    7..  5,198 

Sea  story   July   12..  6,194 

Helen's  Babies  (Baby  Peggy)   Comedy-drama   

Mine  With  Iron  Door  (all- star)  Adventure  drama   Dec.  27..  7,800 

Re-Creation  of  Brian  Kent   Drama  Mar.  14..  6,87b 

PRODUCERS  DISTRIBUTING  CORP. 

Wandering  Husbands  (Lee-Kirkwood)  Drama   May  10. 

Hold  Your  Breath  (Devore)  Thrill  com  Jnn. 

Miami  (Compson)  Drama   Tun.  14- 

Night  Hawk  (Carey)  Western   Jan.  14. 

Lightning  Rider  (Carey)  Western   Jun.  g- 

What  Shall  I  Do?  (Mackaul)  Drama   J™- 

Legend  of  Hollywood  (Marmont)  Drama   J*11-  10- 

Wise  Virgin  (Miller)  Drama  

Welcome  Stranger  (Vidor)  Comedy-dr  Oct.  25. 

Ramshackle  House  (Compson)  Comedy-dr  

Barbara  Frietchie  (Vidor)  Civ.  War  dr  Oct.  11. 

Chalk  Marks  (M.  Snow)  Drama   

House  of  Youth  (Logan)  Drama   

Roaring  Rails  (Carey)  Railway  dr  Oct.  25. 

Another  Scandal  (Lois  Wilson)   ...Sex  theme  Nov.  1. 

Another  Man's  Wife  (Lee-Kirkwood)  Drama   

Trouping  With  Ellen  (H.  Chad  wick)  Comedy-dr  

Reckless  Romance  Comedy  feature  Nov.  22. 

Siren  of  Seville  (Dean)  Drama   Nov.  29., 

Girl  on  the  Stairs  (Miller)  Comedy-dr  „  

Chorus  Lady  (Livingston)  Comedy-dr  Feb.  21. 

Cafe  in  Cairo  (Dean)  Drama   Mar.  28. 

Flaming  Forties  (Carey)  Western   

The  Mirage  (Vidor)  Drama  

Let  Women  Alone  (O'Malley-Hawley)  Drama   

Soft  Shoes  (Carey)  Western  

Off  the  Highway  (Logan)   Drama   

Charley's  Aunt  (Syd  Chaplin)  Farce-comedy   Feb.  21. 

Her  Market  Value  (Ayres)  Drama   

Girl  of  Gold  (Vidor)  ,  ...Drama   

On  the  Threshold  (all-star)  Drama   

Beyond  the  Border  (Carey)  Western   

Beauty  and  the  Bad  Man  (Star)  Western   

Friendly  Enemies  (Weber  &  Fields)  Comedy   dr  May  16. .  6.288 

Crimson  Runner  (Priscilla  Dean)  Stromberg  melo  June  13.7  4775 

Silent   Sanderson   (Carey)  Cattle — gold  fields   Junej  2ol    4  841 

Stop  Flirting  (all  star)  Light  comedy   Tun©  27     5  161 

Beauty  and  the  Bad  Man  (Mabel  Ballin) .. Drama   July    4..  5*794 

Awful  Truth  (Agnes  Ayres)  Light  comedy   July   ]]"  s'o]7 

Texas  Trail  (Carey)  Typical  western   July   18.'  4.720 

Private  Affairs   (Hulette)  Character  drama   Aug.    I..  6  132 

B.  P.  SCHULBERG  PROD. 

White  Man  (Joyce)   Jungle  romance   Nor.  22..  6,370 

Triflers  (Busch-Mayo)   Paris  soc.  dr  Dec  27..  6[626 

Capital  Punishment  (Clara  Bow)   Prison  dr  Jan.    24..  5^950 

Boomerang  (Clara  Bow)   Comedy-dr  Mar.  21..  6,714 

Parasite  (Bellamy-Moore-Washburn)  Drama   Jan.   31..  5.140 

Mansion  of  Aching  Hearts  (all-star)  ..Melodrama  Mar.  14..  6,147 

Go  Stra:r*t  (Star  «ast)   Drama   May    9..  6.107 

Faint  Perfume  (Seena  Owen)  Romantic  drama  June  27..  6,228 

My  Lady's  Lips  (Clara  Bow)   Crook  drama   July  25..  6.009 

TIFFANY  PRODUCTIONS,  INC. 

Souls  for  Sables  Socisty  drama    6.500 

The  Sporting  Chance  Racing  drama    6,500 

Lightning   Drama    6.500 

Morals  for  Men  Society  drama    6.500 

The  Lodge  in  the  Wilderness  Drama    6,500 

Morganson's  Finish   Drama    6.500 

Tale  of  a  Vanishing  People  Drama    6.S0O 


6.300 
5JO0 

6.317 
S.115 
6.000 
6,000 
5,414 
5,951 
6,618 
6,257 
7,179 

6,669 
5,753 
7,000 
5.015 
6,452 
5.530 
6,724 
6,214 
6,020 
5,656 
5,770 


7,243 


TRUART  FILM  CORPORATION 


...Ja 

i 


Passionate  Youth   Society  drama    5,800 

Marrying  Money   Society  drama    53OQ 

Dollar  Down   Society  drama    5,800 

Age   of   Indiscretion  Drama    5,800 

"Where  the  Worst  Begins"  Comedy   drama    5,800 

The  Hurricane   Drama    5,830 

Salvage   Drama    5,900 

Romance  Road  Drama    5,800 

The  Fighting  Cub  Newspaper  drama    5,808 

NOVELTY  SERIES 

Three  in  Exile   •   5.800 

The  Wild  Girl   5.808 

Pals    5,800 

The  Silent  Witness  a   5,800 

UNITED  ARTISTS 

Dorothy  Vernon  of  Haddon  Hall  (Pickford)  Romantic  drama   May   17..  9,351 

America  (Griffith  prod.)   Historical  drama   Mar.    8.. 11,443 

Isn't  Life  Wonderful?  (Dempster)   Realism   Dec  13..  8,250 

Thief  of  Bagdad  (D.  Fairbanks)   Fantasy   Mar.  29..  12,000 

Salvation  Hunters  (Von  Sternberg  prod.). Symbolical  dr  Feb.   14..  5,190 

Waking  Up  the  Town  (J.  Pickford-Sheartr)  Comedy-dr  April  11..  4JBJ 

Don  Q,  Son  of  Zorro  (D.  Fairbanks)  Typical  Fairbanks   June  27.. 11,000 

UNIVERSAL 

Omar  Khayyam  (Hysterical  history)  Comedy   Nov.  29. 

Double  Cross  (Sullivan)   Drama   Nor.  29. 

Smouldering  Fires  (Frederick-LaPlante)  ..Drama   Dec  13. 

Hurricane  Kid  (Gibson)   Western  Jan. 

Secrets  of  the  Night  (Kirkwood- Bellamy).  Drama   Dec 

Mad  Whirl  (May  MacAvoy)  Comedy-dr  Dec 

Saddle  Hawk  (Gibson)   Western  dr.  Mar. 

Fifth  Avenue  Models  (Mary  Philbin)   Drama   Jan. 

Up  The  Ladder  (Valli)   Drama   Jan. 

Let  'Er  Buck  (Gibson)  Western  Jan. 

Dangerous  Innocence  (LaPlante-O'Brien). .  Drama   Msr. 

Man  in  Blue  (Rawlinson-Bellamy)   Drama   .Feb. 

Taming  the  West  (Gibson)  Western  Feb. 

Paul  Revere   Hysterical  histy.... 

Border  Maid  (Ed  Cobb)   ....Drama   

Family  Row  (Messinger)    Comedy   Dec 

Present  Arms  (Wiley)   Comedy   Dec 

Red  Age  (Sullivan)  Drama   Jan. 

Ponce  de  Leon   Hysterical  history   Jan. 

Prehistoric  Man  »  Hrste  teal  history   Ian. 

Sign  of  the  Cactus  (Hoxie)   Western   Jan 

Ridin'  Pretty  (Desmond- Forrest)  Western  com. -dr. 

Looking  Down  (Wiley)   ...Comedy   

Aggravatin'  Kid  (Messinger)  Comedy   

Pistol  Point  Proposal  (Eddie  Polo)  Western  dr  

Whip  Hand  (Billy  Sullivan)  Western  dr  Jan 

Rembrandt   Hysterical  histy  Jan. 

Last  Laugh  (Emil  Jannings)   Human  drama   Feb. 

Fighting  Ranger  (Sedgwick-Daugherty). .. Serial   Feb. 

Roaring  Adventure   (Jack  Hoxie)  Western   Feb. 

Sir  Walter  Raleigh  Hysterical  Histy  Feb. 

Taming  the  East  (Messinger)  Comedy   Feb. 

Tempest  Cody's  Man  Hunt  (Walcamp). ..  Western  aeries   Feb. 

Seeing  Red  (Billy  Sullivan)  Cowboy  drama   Feb. 

Lost  Chord   (Bert  Roach)  Comedy   Feb. 

Nobody's  Sweetheart  (Wanda  Wiley)  Century  comedy  Feb. 

Itching  for  Revenge  (Eddie  Gordon)  Comedy   Mar. 

Kicked  About  (Gordon)  Comedy   Mar 

Puzzled  by  Crosswords  (Gordon)  ...Comedy   Mar. 

Olympic  Games   ..Hysterical  histy.  Mar. 

Dangerous  Peach  (Al  Alt)   Century  com.   Mar. 

Don't  Worry  (Wanda  Wiley)   Century  com.   Mar. 

Cowpuncher's  Comeback   ...Mustang  weatn.   Mar.  21. 

Storm  King   Mustang  weatn-   Mar.  21. 

Both  Barrels   Mustang  weatn.   Mar.  21. 

Girl  Problem   Sweet  16  com.   Mar.  21. 

Headwinds  (H.  Peters- Patsy  R.  Miller) ...  Drama  Mar.  28. 

Fighting   Terror   (Sullivan)  Mustang  westn.   Mar.  20. 

Powdered  Chickens  (Edna   Marian)  Century  com  Mar.  28. 

Tenting  Out  (Neely  Edwards)  Comedy   Mar.  28. 

Burning  Trail  (Wm.  Desmond)....  Western   April  11. 

Loaded  Dice  (Ed.  Cobb)  Mustang  western  .April  11. 

Papa's  Pet  (Roach-Edwards-Howell)  Bulls-eye  com.  April  II. 

Putting  On  Airs  (Edna  Marian)  Century  comedy   April  11. 

Smoked   Out  Bulls-eye  com  April  11. 

Getting  Trimmed   (Wiley)  Century  com. ...............  Apr.  18. 

Raisin  Cain  (Beth  Darlington)  Century  com  Apr. 

Valley  of  Rogues  (Perrin)  Mustang   western  Apr. 

Black  Gold  Bricks  Bullseye  r*wn  ...............  Apr. 

Spook  Ranch  (Gibson)  Western   May 

Open    Trail    (Hoxie)  Blue  Streak  westn  May 

Tourists  De  Luxe   Century  comedy   May 

Here's  Your  Hat  Comedy   May 

Line  Runners   Western  reissue   May 

Ridin'  Thunder   (Hoxie)   Western   May 

Raffles  (House  Peters)  Drama  May 

Queen  of  Aces  (Wiley)  .Century  comedy  May 

Roaring   Waters  Mustang    western  May  16. 

Wild  West  Wallop  Mustang   western  May  16.. 

The  Meddler  (Desmond)  Western  melo  May  23.. 

Sleeping  Sickness  (Edwards)  Bulls-eye  comedy   May  23.! 

Rolling  Stones  fChas.  Puffy)  "Fat  man"  com  May  23.. 

Love  Sick  (Lake)  Sweet  16  comedy  May  23.. 

The  Teaser   (LaPlante-O'Malley)  Comedy-drama   May  30,..' 

Slick   Articles   (Karr-Engle)  Century  comedy  May  30,.. 

Locked  Out  Sweet  16  comedy   May  30.. 

I'll  Show  You  the  Town  (Denny)  Comedy   J«ne  6.. 

Nobody    Wins  Sweet  16  Comedy  June  6.. 

Showdown    (Art    Acord)  Mustang  western   June  6.. 

Price  of  Pleasure  (Valli-Kerry)  Romantic  drama   June  13.. 

Speak  Freely  (Edna  Marian)  Century  comedy   June  13.. 

Nearly  Rich  (Chas.  Puffy)  Fat  man  comedy  June  13.. 

Kicked  About  (Eddie  Gordon)  Century  comedy   June  13.. 

Siege  (Valli-O'Brien)  Drama   Tune  20.. 

Gridiron  Gertie  (Wiley)  Century  comedy   Tune  30.. 

Queen  of  the  Roundup  (Ed  Cobb)  Mustang  western   Tune  30.! 

Outlaw  (Perrin- Lorraine)   Mustang  western   June  20.'. 

Dog  Biscuits   Sweet  16  comedy  June  20 " 


3.. 
20.. 
27.. 
7.. 
24.. 
31.. 
3.. 
28.. 
28.. 
28.. 
Dec  20.. 
Dec  20.. 
20.. 
27.. 
3.. 
3.. 
3.. 
10.. 
17.. 
24.. 
31.. 
31.. 
31.. 
31.. 
7.. 
7.. 
14.. 
14.. 
14.. 
21.. 
21.. 
23.. 
21.. 
7.. 
7.. 
7.. 
14.. 
14.. 
31.. 


18. 

1«. 

2S. 
2 
9. 
9 
9. 
9. 

16. 

16. 

16.. 


1.000 
2,000 
7,356 
5.296 
6.138 
6.184 
4.419 
6,581 
$.922 
5.500 

6jm 

5,624 
5,304 
1.000 
2,000 
2,000 
2,000 
2,000 
1,000 
1,000 
4,938 
4.812 
2.009 
2,000 
2,000 
2.000 
1.000 
6.500 

*M» 

1,001 
3,801 

2.000 

2,000 

1,000 

2,000 

2.000 

2.000 

2,000 

1,000 

2,000 

2,000 

2,000 

2.000 

2,000 

1,000 

5,486 

2,000 

2,000 

1.000 

4.78J 

2.000 

1,000 

2,000 

1,000 

2,001 

2.000 

2,000 

1.000 

5.147 

4.800 

2,000 

1.000 

2,000 

4,354 

5.537 

2.000 

2  ON 

2,000 

4.890 

1.000 

1.000 

2,000 

6.100 

2.000 

1.000 

7.400 

1. 000 

2.000 

6.611 

2.00* 

1.000 

2.000 

(.436 

2.1 

3.0*8 

2.000 

1.00* 


August  22,  1925 


MOVING   PICTURE  WORLD 


853 


(Wn*nu*4  frtm  prectdint  ft*) 

Kind  of  Picture 


Kind  of  Picture 


Tie  We  w  Feet 


Review.  Feet 


Ice  Cold  Sweet  16  comedy  June  20..  1,000 

Heart  Trouble   Sweet  16  com  July  25..  1  000 

Dry  Up  (Jack  Singleton)   Century  com  July  25..  2  000 

White  Outlaw  (Hoxie)  Western   June  27..  4  850 

Nicely  Rewarded  (Chas.  Puffy)  Comedy   _  june  27..  1  000 

Rough  Party   (Alt-Karr)  Century   comedy  June  27..  2,000 

Pronto  Kid  (Ed  Cobb).  Mustang   western,.  June  27..  2]000 

Unwelcome  (Cbas.  Puffy)  Comedy  June  27.    1  000 

Plenty  of  Nerve  (Edna  Marian)  Century  comedy  .July  4..  2,000 

Beauty  and  the  Bandit   (Larkin)  Mustang  western  July  4..  2!oOO 

Married  Neighbors  (Engle-Darlington)  Century   comedy  July  4..  2,000 

A  Lucky  Accident  (Puffy)  Fat  man  comedy  July  11..  1,000 

Just  in  Time  (Wanda  Wiley)  Century  comedy   July  11..  2,000 

Ropin'  Venus  (Josie  Sedgwick)  Mustang  western   July  11..  2^000 

Knockout  Man  (Perrin-Lorraine)  Reissue  western   July  11..  2,000 

Little  Giant  (Hunter-Murphy  Comedy   July  18..  6,850 

Discord  in  "A"  Flat  Sweet  16  comedy  July  18..  LOOO 

Polo  Kid  (Eddie  Gordon)  Comedy   July  18..  2,000 

Battle  of  Wits  (Josie  Sedgwick)  Western   Tuly  18..  2,000 

Goose  Woman  (Louise  Dresser)  Drama   Aug.  1..  7,500 

Milky  Way  (Puffy)  Comedy   Aug.  1..  1,000 

Short  Pants   Sweet  16  comedy  Aug.  1..  1,000 

Paging  A  Wife  (Al  Alt)  Century  comedy   Aug.  1..  2,000 

Fighting  Schoolmarm  (Sedgwick)  Short  western   Aug.  1..  2,000 


VITAGRAPH 


Not.  22..  6,719 


Beloved  Brute  (De  La  Motte)   Melodrama   

Two  Shall  Be  Born  (Novak- Harlan)   Drama  

Pampered  Youth  (Landis-Calhoun)   Drama   .  Feb.  21. 

!  Redeeming  Sin  (Nazimova-Tellegen)   Apache  dr  Jan.  31. 

Fearbound  (Daw- Welch)   Melodrama   ,  Feb.  14. 

Tides  of  Passion  Drama   May  2. 

|  Happy  Warrior   Special   July  18. 

I  School  for  Wives  (Tearle-Holmquist)  Drama   ..April  11. 

I  Baree,  Son  of  Kazan  (Stewart)  Northern  drama   May  30. 

I  Wildfire  (Aileen  Pringle)  Racing  melo.   June  20. 

\  Steele  of  the  Royal  Mounted  N.  W.  Drama  June  27. 

Happy  Warrior   Drama    July  18. 


6,640 

.  6,227 
.  5,700 

.  6,279 
.  7,865 
.  6,182 
6.893 
.  6,550 
,  5.700 
.  7,865 


WARNER  BROTHERS 


.Nov. 


Cornered  (all-star)   ,  Society  drama   

i  Lovers'  Lane  (all- star)   Character  drama  .... 

'Tenth  Woman  (all-star)   ...Society  drama   

Find  Yemr  Man  (Rrn-Tin-Tin)   Melodrama   Oct. 

This  Woman  (Rich)   Society  drama   Nov. 

Lover  of  Camilla  (all-star)  Romantic  drama  Nov. 

I  Dark  Swaa  (Prevost-Bhie-Chadwick)  Drama   Dec 

Narrow  Street  (D.  Devore-Matt  Moore). . Light  comedy   Jan. 

I  Lighthouse  by  the  Sea  (Rin-Tin-Tin)   Melodrama   Jan. 

I  Lost  Lady  (Irene  Rich)   Social  drama   Feb. 

Broadway  Butterfly  (Devore-Landis)  Broadway  dr  

On  Thin  Ice  (Moore-Roberts)  Crook  drama  

Man  Without  a  Conscience  (Rich-Lewis)Drama  

Recompense  (Prevost-Blue)  Society  drama   May 

On  Thin  Ice  (T.  Moore- Edith  Roberts)  Drama   Mar. 

Bridge  of  Sighs  (Dorothy  MacKaill)   Pathos  dr  Apr. 

My  Wife  and  I  (Rich)  Emotional  drama   May 

Man  Without  A  Conscience  (Louis-Rich) ..  Drama   June 

How  Baxter  Butted  In  (M.  Moore -Devore) Comedy   July 

Woman  Hater  (Chadwick-Brook)   Love  drama   July 

Tracked  in  Snow  Country  (Rin-Tin-Tin)..  North  drama   Aug. 


MISCELLANEOUS 


  7,300 

29..  5,100 
  6,250 

4..  7,300 

I..  7,100 
29..  7,180 

6..  6,800 
17..  6,700 
10..  6,700 

7..  6,700 
....  7,705 
....  7,298 
....  6,85* 

2..  7,480 
21..  7,046 

4..  6,694 
30.. 

27..  7,182 
4..  6,592 
25..  6.591 
1..  7,139 


IVAN  ABRAMSON 

Lying  Wives  (C.  K.  Young)   Domestic  dr. 


.May    2..  7,000 


ARTCLASS  PICTURES  CORP. 

Biff  Bang  Buddy  (B.  Roosevelt)  Thrill  dr  Sep.  20. 

Fast  and  Fearless  (Buffalo  Bill,  Jr.)  Thrill  dr  Sep.  27. 

Walloping  Wallace  (B.  Roosevelt)   Thrill  western   Oct.  11. 

Hard  Hittin'  Hamilton  (Buf.  Bill,  Jr.)  Thrill  western   Oct.  18. 

Gold  and  Grit  (B.  Roosevelt)   Thrill  dr  April  11. 

Bringing  Home  the  Bacon  (Buffalo  Bill) ..  Thrill  dr  

After  Six  Days   Biblical  spec  

Woman  Who  Believed  (Ann  Luther)   *  

Deerilayer  (J.  W.  Kerrigan)   .„  

On  the  Go  (Buffalo  Bill,  Jr.)   Western   Apr.  4, 

Reckless  Courage  (Buddy  Roosevelt)   Thrill  western   May  2. 

?uicker  'N  Lightning  (Buffalo  Bill,  Jr.)... Thrill  dram*   June  6. 
earin'  Loose  (Wally  Wales)  Stunt  western   June  13. 

ATLAS  DISTRIBUTING  CORP. 

Cyrano  de  Bergerac  (Italian  cast)  Famous  novel   July  18.. 

BANNER  PRODUCTIONS 

The  Truth  About  Wives   Sherman-Hampton   Aug.   2..  5,600 

The  Man  Without  a  Heart   Novak-Harlan   Aug.    2..  6,000 

Those  Who  Judge   All  star   Aug.    2..  5,700 

Empty  Hearts   Bow- Bowers    6.300 

Daughters  Who  Pay   All  star  cast  May  30..  5,800 


.  4,500 

.  4,500 

.  4.700 
..5,000 

.  4,650 

.  4,650 
.10,000 

.  5,700 

.  5,000 

.  4,825 

.  4,85a 

.  5,000 

.  5,000 


B.  C.  R.  PRODUCTIONS 


July  11..  5,700 


Kivalina  of  the  Ice  Lands  Eskimo  life  

COLUMBIA 

Battling  Fool  (R.  Fairbanks)   Prize  fight   4,975 

Foolish  Virdin  (E.  Hammerstein)   ..Social  drama    5,900 

Price  She  PaM  (A.  Rubens)   Marriage  dr   5,957 

Fight  for  Has  or  (Fairbanks- Novak)   Railroad  dr   4.570 

Midnight  Express  (Hammerstein)   Railroad  melo.   .Dec.    6..  5.967 

After   Business  Hours   (Hammerstein)  Domestic  melo  July    4..  5,600 


C  C  BURR 


Speed  Spook  (J-  Hines)   Thrill  drama   Aug.  30. 

Average  Woman  (Pauline  Garon)   ..Drama  Feb.  9. 

Lend  Me  Your  Husband  (Kenyon)  Drama   »  

Youth  for  Sale  (S.  Holmquist)   Drama  Oct  18.. 

The  Early  Bird  (Hines)   Comedy  Dec.  27., 

Crackerjack  (Hines)  Typical  comedy   May  23.. 

DAVIS  DISTRIBUTING  CORP. 

Tales  of  1,001  Nights  (French  Cast)  Arabian  Nighta   Feb  14.. 

Red  Love  (Lowell- Russell)  Indian  drama   May  23.. 

Fighting  Courage  (Ken  Maynard)  Action  western   July  11.. 

GINSBERG  DISTRIBUTING  CORP. 

Love  Gamble  (Lillian  Rich)  Melodrama   July  11.. 

Before  Midnight  (Wm.  Russell)  Crook  melodrama   July  11.. 

INDEPENDENT  PICTURES  CORP. 

Blood  and  Steel  (Desmond-Holmes)   Society  dr  

Calibre  45  (F.  Farnum)   Western  dr  

Courage  (F.  Farnum)  Western  dr  

In  Spider's  Web  (Alice  Dean)   Melodrama  

Moonshine  (B.  Cody)   Western   

Drug-Store  Cowboy  (F.  Farnum)   Western  com.-dr  Feb.  7.. 

Riders  of  Mystery  (Bill  Cody)   Western   May  2., 

Gambling  Fool  (F.  Farnum)   Western   May  9.. 

Fighting  Sheriff  (Bill  Cody)  Western   May  23.. 

Border  Intrigue  (F.  Farnum)  Western   May  30.. 

LEE-BRADFORD  CORP. 


Pearl  of  Love  (Leslie)  

Lights  of  London  (Wanda  Hawleyj... 
Passion's  Pathway  (Estelle  Taylor)... 
Unrestrained  Youth  (Brandon  Tynan). 
Passionate  Adventure  (Joyce-Brook). 
Way  Down  Upon  the  Swanee  River... 
Wolfblood  (M.  Clayton)  


6,000 
6,400 
6,700 
6,500 
7,000 
6,700 


6,300 
6.300 
5,000 


5,766 
4,895 


5,000 
4,950 
5,020 
6,000 
4,986 
4.356 
5,000 
5,000 
5,000 
5,000 


6,000 
6,000 
6,000 
6,000 
8.000 
6,000 
6.000 


LUMAS  FILM  CORP. 


Overland  Limited   R.  R.  melodrama. 

A  Little  Girl  in  a  Big  City  Heart  int.  se  

His  Masetr's  Voice  (Thunder,  dog)  Animal  dr  

Shadow  on  the  Wall  Crook  drama  

Police    Patrol   Melodrama   

Part-Time  Wife   Drama   


RAYART 

Battling  Brewster  (Farnum)   15  ep.  ser  

Easy  Money  (All-Star)  Drama   

Butterfly  Comedies  (Gloria  Joy)   

Super  Speed  (Reed  Howes)   Automobile  com.-dr. 

Geared  to  Go  (Howes)   Drama   

Right  Man  (Larkin)   Drama   

Winning  a  Woman  (Perrin-Hill)   Drama   

Getting  'Em  Right  (Larkin)   -.  Drama   

Snob  Buste*  (Howes)   Drama   

Quick  Change  (Larkin)   Drama   

Youths  Gamble  (Howes)   Drama   

Double  Fister  (Perrin)   Drama   

Fear  Fighter  

Crack  O'  Dawn  

Goat  Getter  


6.00G 
6.890 
5,750 
6.050 
5.689 
6,075 


6,067 


...Feb.  7. 


5,227 
5,117 
4,571 
4,865 
4,669 


RED  SEAL  PICTURES  CORP. 

Mother  Goose  Land  Cartoon   Jan.  24.. 

Storm  (Out  of  Inkwell)   Cartoon   Mar.  21.. 

Do  You  Remember  Scenic  novelty   Mar.  21.. 

Animated  Hair  (Issues  R  and  UU)  Marcus  cartoon   Mar.  28.. 

Film  Facts  (Issue  D)  Magazine   Mar.  28., 

Ko-Ko  the  Barber  (Out  of  Inkwell)  Cartoon  novelty   Mar.  28.. 

Day  With  the   Gypsies  Screen  Gem   April  11.. 

Animated  Hair  Cartoon  F  Novelty   April  11.. 

Shakespeare    (Special)  Life  of  poet  Apr.  18.. 

Film  Facts  (Issue  E)  Magazine   Apr.  18.. 

Suwanee   River  Song  Car  tune  Apr.  25.. 

Hair  Cartoons  (Subject  RR).....  Marcus    cartoon  Apr.  25.. 

Hair  Cartoons  (Issue  O.  O.)   Marcus  cartoon   May  2.. 

Big  Chief  Ko-Ko  (Out  of  Inkwell)   Fleischer  cartoon   May  2., 

River  Conway   Scenic   May  9.. 

Ko-Ko  Trains  'Em  (Out  of  Inkwell)   Fleischer  cartoon  May  9.. 

Hair  Cartoons  (Issue  K  K)  Marcus  cartoon   May  23. 

Marvels  of  Motion  Novelty   May  30.. 

Daisy   Bell  Song  Cartoon  May  30.. 

Ko-Ko  Sees  Spooks  Fleischer  cartoon   June/ 13.. 

Hair  cartoons   Marcus  cartoon   June  20.. 

Ko-Ko  Celebrates  the  Fourth  Fleischer    cartoon  July  4., 

Hair  Cartoon   Marcus  cartoon  July  4.. 

Evolution   Timely  novelty  (feature) ..  July  25.. 

RUSSELL  PRODUCTIONS 

Passing  of  Wolf  MacLean  (All-Star)  .....Western  melo  Nov.  29.. 

Courageous  Coward  (Jack  Meehan)   Western   Dec.  6.. 

WM.  STEINER  PROD. 

Virtue's  Revolt  (Thornton)   ,  Stage  melodrama   ....Oct.  11.. 

On  Probation  (Edith  Thornton)   Drama   —  Dec  13.. 

Across  the  Oead  Line  Western   

Always  Ridin'  so  Win   Western   

Hidden  Menace  Stunt  dr  

Branded  a  Thief   Western   

Verdict  of  the  Desert  Western   

Valley  of  Vanishing  Men   Western   

Trouble  Buster  (Leo  Maloney)  Western   Feb.  21.. 


1.000 
1,00* 
1,00» 

300 
1,000 
1,000 
1.000 

300 
1,000 
1,000 
1,000 

300 

300 
1.000 
1,000 
1,000 

300 
1,000 
1,000 
1,000 

300 
1,000 

300 
4,200 


4.71J 

4,052 


S.17J 

5,000 
5,000 
5,000 
.5,000 
5,060 
4,745 
4,652 
5,000 


SERING  D.  WILSON 

Wonder  Book  (Kellycolor)  ,  Series   Apr.  25. 

Thundering  Waters  (Kellycolor)  Niagara    Falls  Apr.  25. 

In  a  Cottage  Garden  Kellycolor)  Floral  subject  Apr.  25. 

Flying  Elephant  (Kellycolor)..,  Novelty   ,  Apr.  25. 


625 
700 
700 
650 


PRO  J  ECTION- 

EDITED  BY  F.  H.  RICHARDSON 


Wrong  Ideas 

From  a  southern  city  comes  the  following  : 
I  purchased  one  of  your  Bluebooks  and  find 
there  is  plenty  in  it.  I  want  to  know  if  you 
will  send  me  a  form  of  answer  so  I  can  stand 
the  I.  A.  examination.  There  is  too  much  in 
the  book  to  try  to  learn  in  six  weeks. 

As  I  have  projected  pictures  one  and  one- 
half  years,  and  therefore  know  a  little  about 
it,  so  send  me  this  at  once,  if  you  will,  C.O.D. 
If  you  will  not,  or  cannot,  please  answer  at 
once  and  tell  me  what  you  have  that  will 
help  me. 

My  friend,  the  Bluebook  is  NOT  intended 
to  help  you  or  any  other  man  "pass  an  ex- 
amination," except  in  so  far  as  it  provides 
you  with  genuine,  bona  fide  knowledge  and 
information  concerning  motion  picture  pro- 
jection. 

If  you  have  been  projecting  motion  pic- 
tures for  a  year  and  a  half,  what  have  you 
been  doing  all  that  time  and  during  the  time 
of  your  previous  apprenticeship?  Why  did 
you  not  get  a  Bluebook  when  you  START- 
ED, instead  of  waiting  until  six  weeks  be- 
fore you  were  to  be  examined?  From  your 
letter  it  appears  that  you  want  to  "Cram" 
for  examination. 

If  I  helped  you  in  that  sort  of  thing  I 
would  be  acting  both  unfairly  and  dishon- 
estly by  the  I.  A.  and  by  the  motion  picture 
industry.  You  say  "send  it  C.O.D."  It  is  a 
cold  fact  that  if  your  certified  check  for  one 
thousand  dollars  had  accompanied  your  re- 
quest for  that  sort  of  thing,  it  would  have 
been  returned  to  you  WITHOUT  the  desired 
"dope."  I  may  be  no  angel,  but  up  to  date 
I  don't  think  any  one  has  accused  me  of 
being  deliberately  dishonest.  And  if  I  sent 
what  you  want — if  I  could  send  it — I  cer- 
tainly would  be  dishonest. 

How? 

As  a  matter  of  fact,  though,  how  could  I 
or  any  one  else  send  that  sort  of  thing,  un- 
less one  knew  just  how  competent  the  union 
examining  board  is  and  along  what  lines  you 
would  be  examined.  I  am  sorry  to  say  that 
many  union  examinations  consist  largely  of 
some  questions  on  some  phase  of  practice  in 
practical  projection.  In  many  instances  such 
an  examination  amounts  to  very  nearly 
nothing  at  all,  in  so  far  as  has  to  do  with 
determining  the  competency  of  the  candi- 
date. It  is  a  fact  that  really  competent  ex- 
amination questions  are  very  often  deliber- 
ately avoided  by  examiners.  This  may  be 
either  for  the  reason  that  they  fear  they 
could  not  themselves  answer  the  questions, 
or  because  they  know  too  little  about  the 
technique  of  projection  to  ask  them  intelli- 
gently. I  am  very  sorry  to  have  to  make  that 
assertion,  but  I  have  myself  listened  to  "ex- 
aminations" which  were  nothing  short  of 
laughable. 

A  competent  examination  seeks  not  only  to 
determine  what  the  man  actually  knows  about 
practical  work  in  projection,  but  also  what 
he  knows  about  technical  matters. 

Here  is  one  question  which  involves  prac- 
tical work  and  technique  very  well :  Sup- 
pose you  are  using  an  ordinary  arc  light 


Bluebook  School 
Questions 

Question  No.  348 — Practical  question 
submitted  by  George  L.  Erdman,  St. 
Joseph,  Missouri.  If  the  orchestra  leader 
insists  on  the  musicians  being  permitted 
to  have  fifty  watt  mazdas,  and  the  man- 
ager lets  him  get  away  with  it,  what  is 
the  best  method  of  reducing  the  bad 
effect  as  much  as  possible? 

Question  No.  349 — What  is  a  "field 
rheostat"  on  a  generator,  what  is  it 
for  and  how  does  it  operate? 

Question  No.  350 — What  is  the  pur- 
pose of  insulation  and  what  class  of 
substances  do  we  call  "insulating  mate- 
rials?" Name  a  few  of  them. 

Question  No.  351 — Of  exactly  what 
does  rubber  covered  (R.C.)  insulation 
consist  ? 

Question  No.  352 — Under  what  con- 
ditions is  coating  copper  wire  with  tin 
necessary  and  why  is  it  done? 


source,  and  find  yourself  troubled  with  ex- 
cessive condenser  breakage.  What  would 
you  do? 

The  incompetent  man  would  probably 
merely  say  that  he  would  "pull  the  arc  back," 
which  would  be  accepted  as  a  competent  an- 
swer by  many  examiners,  whereas  it  really 
is  in  the  nature  of  an  absurdity. 

The  competent  man  would  answer  some- 
thing like  this:  "First  I  would  measure  the 
horizontal  diameter  of  the  positive  carbon 
crater.  Then  I  would  consult  the  Griffith  lens 
chart  and  see  if  the  distance  of  the  crater 
from  the  face  of  the  collector  lens  were  less 
than  it  should  be,  and  if  it  were,  then  I 
would  change  the  focal  length  of  the  con- 
denser in  accordance  with  the  provisions  of 
the  lens  chart,  until  the  correct  crater  dis- 
tance was  established. 

If  the  crater  distance  be  correct,  or  if  it 
be  incorrect,  and  after  making  the  alteration 
necessary  to  make  it  correct,  the  breakage 
persisted,  then  I  would  examine  the  lamp- 
house  ventilation  and  be  sure  it  was  open, 
free  and  ample.  I  would  see  if  the  arc 
flame  touched  the  upper  edge  of  the  collector 
lens,  or  came  too  near  to  it.  If  it  did,  then 
I  would  attach  an  asbestos  baffle  to  the 
lamphouse  wall  in  such  manner  that  it  came 
between  the  upper  edge  of  the  lens  and  the 
flame  tip.  if  that  were  practicable  without 
interfering  in  the  cone  of  light  collected  by 
the  lens.  If  not,  then  I  would  install  a  con- 
verging lens  of  sufficiently  greater  focal 
length  to  increase  the  crater  distance  enough 
to  stop  the  trouble.  I  would  also  carefully 
examine  and  see  that  the  collector  lens  was 
properly  held  in  its  mount,  with  ample  room 
for  expansion,  and  either  with  metal  touch- 
ine  clear  around  the  lens,  or  the  lens  held 


entirely  away  from  the  metal  of  the  holder 

by  means  of  asbestos. 

Real  Understanding 

Such  an  answer,  not  necessarily  in  those 
exact  words,  but  conveying  the  ideas  set 
forth,  proves  that  the  applicant  really  under- 
stands the  subject,  and  knows  how  to  handle 
it  intelligently.  Merely  to  say  he  would  "pull 
the  arc  back"  means  nothing  at  all,  because 
if  he  did  that  without  changing  his  con- 
denser focal  length,  he  either  was  working 
inefficiently  before,  or  would  be  after  the 
change  were  made.  The  answer  "pull  the  arc 
back"  would  NOT  be  accepted  by  a  compe- 
tent examiner.  It  would,  instead,  be  marked 
with  a  great  big  O. 

My  southern  friend,  I  am  not  just  discour- 
aging you  when  I  say  to  you  that  I  would 
earnestly  advise  you  to  continue  at  work  as 
you  are  for  another  year,  meanwhile  study- 
ing yo*ir  Bluebook,  this  department  and  such 
other  sources  of  projection  information  as  are 
available.  If  you  work  hard,  combining  your 
practical  work  with  intelligent  study,  by  that 
time  you  should  not  fear  any  competent  ex- 
amination. 

A  Whole  Year! 

But  a  whole  Y-E-A-R!  I  think  I  hear  you 
exclaim  in  horror.  Well,  why  not?  If  you 
think  that  is  long,  suppose  you  try  trying 
for  a  position  as  Locomotive  Engineer,  which 
requires  far  less  accurate,  detailed  knowledge 
than  motion  picture  projection  demands  of 
the  competent  projectionist,  and  see  if  you 
can  get  by  in  less  than  SIX  OR  SEVEN 
YEARS  !  Or  try  to  be  a  plumber,  a  brick- 
layer, a  carpenter  or  an  electrician  and  see 
if  you  can  become  a  "Journeyman"  in  less 
than  two  years,  and  perhaps  three. 

The  trouble  is,  that  without  much  of  any 
real  knowledge  you  can  project  pictures,  but 
your  projection  is  equivalent  to  the  wall  built 
by  a  one-year-apprenticeship  bricklayer.  It 

is  a  wall,  BUT  !  Your  picture  is  a  picture, 

BUT         your  work  is  in  the  very  nature  of 

tilings,  inefficient,  poor,  bungling  and  expen- 
sive to  the  motion  picture  industry.  That 
you  may  be  "as  good  as  the  men  around 
you"  means  nothing,  if  they  too  are  lacking 
in  expert  knowledge. 


High  Intensity  Problem 

Messrs  Thoreau  and  Clark,  Projectionists, 
Vancouver,  British  Columbia,  ask  for  a  crit- 
icism of  their  optical  line-up.  Their  layout  is 
as  follows  : 

Projection  lenses  seven  inch  E.  F.,  three- 
combination  Kenolite,  which  has  a  working 
distance  of  one  and  one  half  inches.  Free 
diameter  of  projection  lenses  one  and  nine 
sixteenths  inches. 

Carbons  are  National  11  mm.  White  Flame 
High  Intensity.  Amperage  80  to  85.  Free  di- 
ameter condenser  lens  is  four  and  eleven 
sixteenths  for  the  five  inch  piano  convex 
collector,  and  three  and  seven  eights  for  the 
converging  lens  to  aperture,  twelve  inches, 
parabolic  lens.     Minimum  distance  face  of 


August  22,  1925 


MOVING    PICTURE  WORLD 


855 


maximum  distance  20  inches.  Minimum  dis- 
tance crater  to  face  of  collector  lens  three 
inches,  which  same  we  have  used  without 
serious  trouble  with  condenser  breakage. 

We  would  like  to  know  the  proper  com- 
bination and  "Y"  distance  for  both  the  five 
inch  diameter  piano  convex  converging  lens 
and  for  the  parabolic." 

Um,  I  see  I  misread  a  part  of  your  line- 
up. You  have  one  parabolic  and  one  five-inch 
diameter  piano  convex  converging  lens. 

Your  craters  were  five  sixteenths  of  an 
inch  in  diameter  and  are  well  formed.  Their 
depth  was  about  half  their  diameter,  which  is 
approximately  correct.  I  sent  the  whole  thing 
to  Griffith.  Here  is  what  he  has  to  say  about 
it. 

Griffith's    It.  ni.irk 

With  the  three-combination  Kenolite  pro- 
jection lens  it  Is  unnecessary  to  consider  the 
Y  distance,  insofar  as  has  to  do  with  getting 
the  light  into  the  lens,  but  when  using  a 
five-inch  diameter  piano  convex  converg- 
ing lens  a  very  considerable  Y  distance  would 
be  necessary  In  order  that  the  gas  ball 
which  forms  in  the  crater  be  magnified  suf- 
ficiently to  cover  the  aperture  opening.  In 
this  case  the  gas  ball  cannot  very  much  ex- 
ceed 3/16  inch  diameter.  In  the  Powers 
demonstration  (June  13th  issue)  the  gas 
ball  was  about  3/8ths  of  an  inch  in  di- 
ameter, which  would  permit  this  set  up 
(Pive-inch-diameter  converging  lens)  to  be 
used  effectively. 

Using  a  five-inch-diameter  converging  lens, 
a  long  Y  distance  is  necessary  in  order  to 
reduce  the  diameter  of  the  light  beam  at  the 
shutter  plane,  else  the  definition  will  suffer. 

Taking  the  thing  as  a  whole,  I  believe 
the  Cinephor  would  give  much  the  better 
results,  because  by  advancing  the  crater 
slightly  the  shell  light  is  eliminated  at  the 
aperture,  while  the  beam  diameter  at  the 
shutter  plane  is  reduced  by  the  same  ac- 
tion, and  that  too  without  using  a  long  Y 
distance,  which  greatly  reduces  the  efficiency 
of  the  optical  system  as  a  whole. 

Elastic 

The  whole  system  is  very  elastic  when 
using  a  Kenolite  projection  lens  and  Cine- 
por  parabolio  for  converging  the  light.  In 
view  of  the  fact  that  in  this  case,  it  has 
been  found  practicable  to  use  a  3-inch  crater 
distance,  I  would  recommend  the  use  of  a 
6.5  focal  length  piano. convex  collector  lens, 
in  conjunction  with  a  parabolic,  and  that 
the  Y  distance  be  extended  until  the  crater 
distance  is  such  that  excessive  condenser 
breakage  is  just  avoided,  which  same  will 
make  a  very  efficient  set-up. 

By  the  way,  it  has  occurred  to  me  that  it 
would  be  a  good  stunt  for  High  Intensity 
users  to  drill  a  pin-hole  in  the  center  of  the 
inside  dowser,  to  the  end  that  when  lighting 
up  they  may  observe  the  setting  which  best 
serves  to  confine  the  ball  of  gas  within  the 
crater. 

p.  s. — This  is  not  exactly  what  the  doctor 
ordered,  but  I  don't  consider  it  worth  while 
to  fuss  with  piano  where  the  light  source 
is  so  small 

Taking  a  Crack? 

As  to  that  post  script,  I  wonder  if  John 
is  taking  a  crack  at  something  I  have  told 
these  boys.  In  July  4  issue  I  said  I  thought 
probably  a  2-dombination  jprojection  lens 
would  be  best  under  your  condition,  with 
which  Griffith  does  not  seem  to  agree.  Well, 
when  it  comes  to  projection  optical  prob- 
lems I  am  glad  to  yield  to  Griffith,  or  to 
any  one  else  who  I  think  knows  more 
about  it  than  I  do. 

One  thing  I  am  not  clear  on,  though,  and 
that  is  just  why  you  say  reducing  the  di- 
ameter of  the  light  beam  at  the  shutter 
plane  will  improve  the  definition.  Matters 
have  come  up  recently  which  make  me  be- 
lieve there  may  be  something  in  that,  though 
I'm  darned  if  I  am  able  to  see  why  it  should 
be  so.  Will  brother  Griffith  kindly  explain 
the  matter  in  extended  detail? 

When  I  had  written  that  last  I  stopped 


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to  discuss  the  matter  with  a  friend — a  pro- 
jectionist— who  had  dropped  in  for  a  chat 
as  he  motored  past.  He  took  me  to  task  for 
admitting  in  print,  that  I  did  not  under- 
stand the  matter.  In  effect  he  said:  "You 
just  give  your  opposition  something  to  grab 
hold  of  when  you  admit  that  you  don't  un- 
derstand something." 

Don't  "Know  it  All" 

My  reply  was :  "Brother,  the  man  who 
poses  as  an  I-know-it-all,  is  just  a  plain  d — d 
fool.  If  any  man  imagines  that  I  know  every- 
thing there  is  to  know  about  motion  pic- 
ture projection  HE  is  just  a  plain  d  d 

fool ;  also  he  is  one  who  knows  very  little 
about  projection  and  its  problems.  As  to 
giving  the  opposition  something  to  'grab 
hold  of,'  why  I'm  delighted  to  render  them 
even  that  assistance  if  they  need  it." 

There  has  been  a  great  deal  of  argument 
concerning  the  three-combination  projec- 
tion lens,  ever  since  Sabo  made  the  first 
one  in  New  York  some  six  or  eight  years 
ago.  Prior  to  the  introduction  of  the  Cine- 
phor parabolic  condenser  I  held  that  they 
served  a  most  excellent  purpose  where  the 
projection  lens  working  distance  was  long, 
but  not  otherwise.  Since  the  introduction 
of  the  Parabolic  condenser  I  have  held 
otherwise,  because  of  the  fact  that  with  a 
parabolic  condenser  the  working  distance 
of  the  projection  lens  looses  much  of  its 
objection,  while  the  third  lens  of  the  3: 
combination  projection  lens  sets  up  an  added 
and  unescapable  loss  of  at  least  eight  per 
cent  of  light. 

I  would  like  to  have  Griffith's  analysis  of 
the  situation  as  it  now  is.  I  am  beginning  to 
think  I  have  need  to  "brush  up"  on  such 
matters.    Just  lately  things  have  come  up 


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which  have  rather  treed  me  and  I  don't 
like  being  "treed." 

In  my  position  I  just  MUST  have  a  com- 
prehensive general  knowledge  of  about  all 
the  problems  which  may  arise  in  practical 
and  theoretical  projection,  and  they  are  so 
numerous  and  so  widely  divergent  that  it  is 
not  so  easy  to  do  it.  It  is  not  at  all  neces- 
sary that  I  have  complete,  detailed  under- 
standing of  them  all,  but  I  must  know  the 
underlying  principles  which  govern,  and  will 
therefore  ask  Griffith  to  get  busy  and  ex- 
plain just  why  the  diameter  of  the  beam 
at  the  shutter  plane  affects  definition. 

Griffith  Denies 

Later:  Since  writing  the  above  Griffith 
has  visited  my  home  and  we  have  talked  mat- 
ters over.  He  denies  that  he  ever  differed 
sufficiently  nonsensical  to  be  laughable,  or 
would  be  were  it  not  for  the  fact  that  in  one 
sense  it  is  true,  though  not  in  any  degree  in 
the  sense  they  mean.  It  is  true  in  the  sense 
that  they  would  be  "helping  Richardson"  to 
help  the  business  or  profession  of  motion 
picture  projection  and'  the  men  engaged 
therein. 

We  now  have  from  six  to  seven  pages  io 
there  is  ample  opportunity  for  those  men 
who  are  truly  interested  in  improving  mo- 
tion picture  projection,  and  raising  it  to  a 
higher  level  of  recognition  to  jump  in  a  ->d 
give  active  help. 


Inverse  haw 

In  conversation  with  Griffith  he  made  the 
assertion  that  I  was  in  error  in  saying  that 
the  inverse  square  law  applies  only  to  an 
open  light  source — that  the  intensity  of  illu- 
mination decreased  inversely  as  the  square 
of  the  distance. 

Griffith  holds  that  this  law  applies  to  any 
beam  of  light,  including  the  light  from  a 
projection  lens.  This  I  both  concede  and 
dispute.  I  concede  that  it  applies  to  the 
beam  from  a  projection  lens,  but  dispute 
that  it  applies  in  just  the  same  way.  The 
light  in  a  beam  from  a  projection  lens  will 
decrease  inversely  as  the  square  of  the  dis- 
tance, provided  that  this  does  not  always 
apply  close  to  the  lens;  also  I  hold  that  it 
is  stretching  things  to  apply  the  inverse 
square  law  to  the  directed  beam  in  the  same 
way  it  is  applied  to  the  open  light  source. 

I  am  well  aware  of  the  fact  that  I  could 
be  cornered  in  this  and  put  in  a  position 
where  I  would  not  exactly  know  how  to  prove 
my  view  correct,  but  all  the  same  T  do  hold 
that,  while  granting  the  law  to  apply  in  both 
cases,  still  there  is  a  difference.  I  think, 
however,  the  statement  in  the  third  para- 
graph of  page  125  of  the  Bluebook  is  al- 
together too  strong.  I  was  in  error  when 
I  made  it,  but  I  certainly  am  not  satisfied 
that  the  law— oh  darn  it  all  I  can't  seem 
to  put  my  real  thought  into  intelligent  words. 


MR.  PROJECTIONIST 

The  quickest  way  to  make  more  money 
is  to  make  yourself  more  valuable  than 
the  other  fellow.  And  logic  says:  Read 
F.  H.  Richardson's  4th  Edition  Hand- 
book of  Projection.  Price,  $6.00  Post- 
paid. .  .  At  your  dealer's  or 

CHALMERS    PUBLISHING  CO., 
516  Fifth  Avenue,  New  York  City 


856 


MOVING    PICTURE  WORLD 


August  22,  1925 


It's  expected 

"Eastman"  and  "Kodak,"  in  black 
letters  in  the  margin,  identify  the 
genuine  Eastman  product — the  film 
that  carries  quality  through  to  the 
screen. 

Eastman  Positive  Film  assures 
the  kind  of  photographic  reproduc- 
tion that  audiences  are  entitled  to — 
and  expect. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


August  22,  1925 


MOVING   PICTURE  WORLD 


857 


Bluebook  School — Answers  321  to  325 


Hey  you  slackers  !  Whassa  maHa ?  Busy? 
So  am  I!  Tired?  So  am  I!  Vacation? 
None  for  me !  You  made  a  strong  start,  but 
— well,  what  does  the  "but"  stand  for,  huh? 
I'm  asking  you  ! ! ! ! 

Question  No.  321 — In  many  problems  we 
are  told  to  "Square  the  Diameter?"  What  is 
meant  by  that?  What  is  meant  by  the 
radius  of  a  circle?  Knowing  the  diameter 
of  a  circle,  how  would  you  find  its  circum- 
ference?   Its  area? 

W.  C.  Budge,  Garden  City,  Long  Island ; 
S.  Glauber,  Brooklyn,  New  York;  C.  0.  Hen- 
ning,  Iowa  City,  Iowa;  C.  H.  Hanover,  Bur- 
lington, Iowa;  G.  L.  Doe,  Chicago,  Illinois; 
Chas.  C.  Colby,  Santa  Fe,  New  Mexico;  Rich- 
ard Kuester,  Brooklyn,  New  York;  T.  R. 
Guimond,  Mobile,  Alabama;  and  Allen  R. 
Gingenbeck,  New  Orleans,  Louisiana,  all 
make  correct  replies.    Budge  says: 

"Squaring  the  diameter"  means  to  multiply 
it  by  itself.  The  radius  of  a  circle  is  the  dis- 
tance from  its  exact  center  to  its  edge,  or  cir- 
cumference at  any  point.  It  is  one  half  the 
diameter.  Knowing  the  diameter  of  a  circle 
and  desiring  to  compute  its  circumference  you 
do  so  merely  by  multiplying  the  diameter  by 
the  constant  3.1416.  The  area  of  a  circle  may 
be  computed  by  multiplying  one  half  of  the 
circumference  by  the  radius,  or  by  squaring 
the  radius  and  multiplying  by  3.1416. 

Henning  tells  it  this  way:  To  square  the 
diameter  is  to  multiply  it  by  itself.  The 
diameter  of  a  No.  10  wire  is  101.9  mils.  In 
this  instance  (which  is  an  isolated  case  and 
does  not  apply  to  finding  the  area  of  a  circle 
in  square  inches)  to  find  the  area  in  circular 
mils  we  "square  the  diameter"  by  multiplying 
101.9  by  101.9,  which  equals  10,380  circular 
mils,  the  area  of  cross  section  of  the  wire. 

The  radius  of  a  circle  is  one  half  the  diam- 
eter, or  the  distance  from  center  to  outer  cir- 
cumference. 

The  circumference  of  a  circle  is  found,  when 
the  diameter  is  known,  by  multiplying  the 
diameter  by  the  constant  3.1416. 

To  find  the  area  of  a  circle,  multiply  the 
radius  squared  by  the  constant  3.1416. 

Note:  This  got  me  all  het  up.  Brother 
Budge  sent  in  four  different  ways  to  find 
the  area.  I  have  a  standard  arithmetic  by 
me,  in  which  appears  the  rule  "half  the  cir- 
cumference x  radius,  or  radius  square  x 
3.1416  equals  area  of  a  circle.  Those  rules 
of  Budge's  did  not  all  seem  to  work  out  the 
same,  so  I  cut  all  but  the  two  the  arithmetic 
man  said  was  correct.  I've  been  figgering 
until  steam  has  begun  to  come  out  of  my 
ears,  so  I'm  done.  Mebbe  all  Budge's  ways 
are  correct,  but  I  can't  seem  to  make  them 
work  out  right. 

Question  No.  322— What  is  a  kilowatt? 
A  kilowatt  hour?  What  amount  of  power 
does  a  kilowatt  hour  represent? 

Every  one  named  "came  through."  Doe 
says : 

A  kilowatt  is  merely  the  convenient  way  of 
expressirg  one  thousand  watts.  It  is  1,000 
watts.  A  kilowatt  hour  expresses  the  power 
used  when  one  thousand  watts  (one  kilowatt) 
have  been  used  for  a  period  of  one  hour,  or 
half  a  kilowatt  for  a  period  of  two  hours,  etc. 

One  kilowatt  represents  (746  watts  in  one 
horsepower)  1,000  divided  by  746  equals  1.34 
plus  horsepower.  In  application  it  expresses 
that  amount  of  power  in  work  performed, 
less  the  frictional  and  other  losses  inherent 
in  the  device  or  devices  employed  in  applying 
the  power,  or  converting  the  electrical  en- 
ergy into  mechanical  energy. 

Question  No.  323 — As  applied  to  motors  and 
generators,  etc,  what  is  meant  by  the  term 
efficiency,  and  how  is  it  measured? 

This  question  was  a  repetition.  It  was  also 
asked  in  question  317.  Please  accept  my 
apologies  for  the  error. 


Question  No.  324 — Which  has  the  highest 
efficiency,  a  motor  generator,  rheostat,  mer- 
cury arc  rectifier  or  a  transformer?  Don't 
merely  give  us  the  rated  efficiency,  but  dis- 
cuss relative  results,  thus:  A  transformer 
has  a  high  rate  of  efficiency  as  to  operation, 
but — well,  in  projection  we  don't  call  it  effi- 
cient just  the  same,  since  with  it  we  have  A. 
C.  at  the  arc. 

This  one  added  Arthur  Gray  and  John 
Griffith  to  the  list.  IT  SHOULD  HAVE 
BROUGHT  AT  LEAST  FIVE  THOUSAND 
ANSWERS.  Such  a  question  is  one  cal- 
culated to  permit  a  projectionist  who  has 
real  pride  in  his  business  to  show  how  much 
he  really  does  know  about  the  electrical  end 
of  his  profession.  I  honor  those  men  who 
have  tackled  a  question  of  this  sort,  even 
though  they  may  not  have  the  best  answers, 
and  don't  think  those  whose  replies  are  not 
published  failed.  The  fact  is  that  most  of  the 
answers  are  very  creditable,  but  some  are 
much  more  than  that.    Gray  says : 

In  considering  the  efficiency  of  a  current 
rectifying  device  to  be  used  for  motion  pic- 
ture projection  work,  we  must  pay  attention 
not  only  to  its  electrical  economy,  but  also 
to  its  relative  efficiency  as  compared  with 
other  devices  which  might  be  used,  more  or 
less  advantageously,  for  the  same  purpose. 

Under  practically  all  conditions  of  projec- 
tion work  the  rheostat  is  perhaps  the  least 
efficient  of  any  of  the  devices  named  in  the 
question,  if  considered  merely  from  the  stand- 
point of  electrical  economy.  Under  no  con- 
dition, however,  may  it  be  considered  as  effi- 
cient where  alternating  current  is  used  at 
the  arc,  except  from  the  point  of  perform- 
ance alone.  (I  think  that  was  a  slip,  Brother 
Gray.  How  could  it  be  efficient  in  perform- 
ance as  compared  with  a  transformer? — Ed.) 
The  discussion  of  the  rheostat,  therefore,  will 
be  confined  to  A.  C.  alone,  unless  otherwise 
specifically  noted. 

As  the  difference  between  suuply  (line) 
voltage  and  arc  voltage  increases,  so  does  the 
voltage  which  must  be  broken  down  by,  and 
from  the  viewpoint  of  electrical  efficiency, 
wasted  in  the  rheostat  increase,  hence  where- 
as the  rheostat  is  very  inefficient  when  used 
in  connection  with  a  projection  arc  and  any 
ordinary  commercial  voltage,  it  becomes  in- 
creasingly inefficient  as  the  supply  voltage  is 
increased,  until  at  220  volts  it  becomes,  to  all 
intents  and  purposes,  prohibitive.  Of  course 
where  the  difference  between  the  line  and  the 
arc  potentials  is  less,  the  rheostat  functions 
on  a  more  efficient  basis,  either  when  con- 
sidered as  adjunctive  resistance  to  the  arc, 
or  when  compared  with  relation  to  the  effi- 
ciency of  a  motor  generator  set,  or  a  similar 
device. 

When  considered  from  the  viewpoint  of  effi- 
ciency in  performance  as  an  aid  in  stabilizing 
the  arc,  the  rheostat  must  be  rated  high,  and 
considered  as  a  valuable  and  practically  in- 
dispensible  adjunct  to  projection  where  D.  C. 
is  used  at  the  arc,  though  the  necessity  for 
resistance  stabilization  may  be  either  partly 
or  wholly  rendered  unnecessary  by  certain 
characteristics  present  in  "constant  current" 
generators  used  in  certain  motor  generator 
sets. 

The  function  of  a  transformer  (Compensarc, 
Economizer,  Inductor,  etc.)  is  exclusively  con- 
fined to  alternating  current.  Its  electrical 
efficiency  is,  by  comparison  with  the  other 
devices  named  in  the  question,  very  high.  It 
is  somewhere  near  ninety-five  per  cent,  the 
exact  figure  being  to  a  considerable  extent 
dependent  upon  design  and  construction. 

In  connection  with  the  operation  of  an 
alternating  current  arc  supplied  by  a  trans- 
former, it  may  only  be  considered  as  efficient 


from  the  standpoint  of  economy  in  consump- 
tion of  electric  energy.  This  is  because  of 
the  fact  that  the  crater  area  is  divided,  and 
the  screen  illumination  will  have  certain  ob- 
jectionable characteristics  due  directly  to  the 
quality  of  light  produced  by  the  alternating 
current  arc.  When  viewed  from  the  stand- 
point of  high  grade  screen  illumination,  the 
transformer  cannot  be  considered  as  either 
efficient  or  desirable. 

On  the  other  hand,  if  the  light  source  be 
an  incandescent  filament  (mazda),  then  the 
most  efficient  possible  combination  is  to  heat 
the  said  filament  with  alternating  current, 
using  a  transformer  of  special  design  to  re- 
duce the  line  voltage  to  that  required  across 
the  terminals  of  the  lamp. 

For  the  purpose  of  discussion  we  may  now 
roughly  divide  or  group  D.  C.  to  D.  C.  motor 
generator  sets  and  rotary  converters  under 
one  head,  and  Mercury  Arc  Rectifiers  and  A. 
C.  to  r>.  C.  motor  generator  sets  under  an- 
other, and  while  considering  them  both  pri- 
marily as  being  devices  to  provide  D.  C,  at 
arc  voltage,  to  the  arc,  we  will  consider 
them  as  two  types,  each  applicable  to  a  phase 
of  projection  work  different  from  the  other. 

Devices  in  the  first  group  named  may  be 
efficiently  and  effectively  used  where  there  is 
comparatively  high  D.  C.  line  voltage,  and  a 
loss  of  from  thirty  to  forty  per  cent  in 
changing  from  line  to  arc  voltage  is  prefer- 
able to  the  greater  loss  inherent  in  the  rheo- 
stat. The  higher  the  line  voltage  the  greater 
the  relative  reduction  in  waste,  as  compared 
W'th  using  a  rheostat;  also  the  greater  the 
electrical  efficiency  of  the  device. 

(Note:  The  "rotary  Converter"  Gray  has  in 
mind  is  not  of  the  type  used  to  convert  A.  C. 
to  D.  C,  but  a  machine  which  reduces  D.  C. 
voltage.  I  mention  this  because  projection- 
ists are  more  familiar  with  the  A  C.  to  D.  C. 
sort,  of  which  the  "Wagner"  is  one  type. — 
Ed.) 

When  we  consider  the  function  of  the  second 
group  (In  which  the  A.  C.  to  D.  C.  "rotary  con- 
verters" should  be  included. — Ed.)  to  that  of 
converting,  or  changing  A.  C.  to  D.  C,  and 
providing  D.  C  at  arc  voltage,  instead  of  the 
former  at  the  arc,  we  find  them  to  all  be 
about  equally  efficient  in  the  matter  of  con- 
verting the  current  and  lowering  the  voltage, 
differing  from  each  other  in  electrical  effi- 
ciency by  a  maximum  of  perhaps  fifteen  per 
cent,  within  the  range  of  about  fifty-eight 
to  seventy-three  per  cent  (One  motor  gen- 
erator generates  at,  I  believe,  110  volts  or 
thereabouts,  using  a  rheostat  to  break  down 
the  voltage,  hence  it  could  not  come  within 
your  limits. — Ed.) 

Thus,  a  series  type  constant  current  motor 
generator  set  generating  approximately  arc 
voltage  is  somewhat  more  efficient  than  a 
multiple  set  using  rheostat  resistance  between 
the  aro  and  the  generator,  and  a  set  em- 
ploying a  polyphase  motor  is  also,  in  turn, 
somewhat  more  efficient  than  a  set  with  a 
motor  running  on  single  phase  current.  Also, 
sets  built  for  the  same  purpose,  but  designed 
by  different  manufacturers,  will  undoubtedly 
to  some  extent  show  a  variation  in  electric 
efficiency.  The  efficiency  of  this  group  of  de- 
vices as  compared  with  a  rheostat,  approxi- 
mate those  in  the  D.  C.  to  D.  C.  group,  being 
proportionate  in  all  cases  to  the  difference 
between  the  arc  and  line  voltages. 

The  electric  efficiency  of  a  mercury  arc 
rectifier  is  probably  as  high,  if  not  higher,  on 
both  110  and  220  volts  than  any  of  the  devices 
before  mentioned,  but  they  have  some  in- 
herent disadvantages,  and  are  made,  so  far 
as  I  know,  only  in  30  and  50  ampere  capaci- 
ties, hence  do  not  have  the  range  of  useful- 
ness possessed  by  the  rotary  devices. 

In  conclusion,  I  would  like  to  start  an  ar- 
gument by  saying  that  I  suppose  the  most 
efficient  device  and  conditions  possible  under 
modern  projection  practice,  when  we  con- 
sider quality  of  screen  illumination  and  the 
electrical  cost  of  putting  it  there,  would  be 
an  A.  C.  to  D.  C.  series  type  constant  current 


TYPHOON  POOLING  SYSTEM 

I     TYPHOON  FAN  CO.  345W.39-ST  NEW  YORK 


858 


MOVING    PICTURE  WORLD 


August  22,  1925 


motor  generator  set,  designed  to  deliver  ap- 
proximately 22  amperes,  at  arc  potential,  to 
the  arc  of  a  reflector  type  lamp. 

An  excellent  reply,  with  one  or  two  weak 
spots.  A  "summing  up"  would  have  added 
considerably  to  it,  I  think.  Griffith  discusses 
the  matter  thus : 

Practically  every  electrical  device  has  a 
"rated  efficiency,"  which  of  course  refers  to 
the  relation  of  the  consumption  of  power  to 
its  power  output,  or  in  other  words  the 
amount  of  work  put  into  it  as  compared  with 
the  amount  of  work  it  will  do. 

But  the  ratio  of  efficiency  as  thus  expressed 
is  only  a  part  of  the  consideration  when  we 
come  to  examine  into  how  efficient  it  may  be 
in  projection  work. 

The  transformer  has  what  is  probably  the 
highest  ratio  of  efficiency  of  any  electrical 
apparatus  used  in  projection,  yet  it  is  one  of 
the  least  efficient  when  we  come  to  consider 
screen  results.  Its  ratio  of  electrical  effi- 
ciency is  about  96,  but  its  screen  results  effi- 
ciency are  on  the  minus  side. 

The  mercury  arc  rectifier  comes  second  in 
electrical  efficiency,  being  about  70  per  cent. 
It  also  is  fairly  efficient  in  projection  re- 
sults. The  A.  C.  to  D.  C.  motor  generator 
without  outside  ballast  (resistance)  has  a  ra- 
tio of  efficiency  of  about  65  per  cent,  less 
whatever  the  loss  in  the  rheostat  may  be, 
which  latter  will  be  dependent  upon  the  dif- 
ference between  the  generator  and  arc  volt- 
age. 

The  rheostat  with  110  volt  supply  has  an 
efficiency  of  fifty  per  cent,  about.  (Depends 
upon  arc  voltage,  which  may  vary  consider- 
ably, though  in  modern  practice  I  doubt  if 
many  arcs  are  less  than  fifty  to  fifty-five 
volts. — Ed.)  With  220  volt  service  the  effi- 
ciency would  be  25  per  cent. 

Real  efficiency,  however,  consists  in  getting 
satisfactory  screen  illumination  with  a  mini- 
mum of  wattage  consumed  from  the  line, 
hence  real  efficiency  depends  not  only  upon 
the  electrical  efficiency  of  the  electrical  ap- 
paratus, but  also  upon  the  efficiency  of  the 
optical  system. 

As  an  example  (Wow!  I'll  get  murdered  by 
Mazda  men. — Ed.),  the  most  efficient  elec- 
trical equipment  is  the  Mazda  outfit,  but  the 
reflector  type  of  arc  gives  more  highly  effi- 
cient results,  for  the  reason  that  its  optical 
system  is  more  efficient.  The  Mazda  equip- 
ment uses  a  transformer,  which  has  a  ratio 
of  efficiency  of  96  per  cent.  The  reflector 
type  arc  uses  a  generator,  which  has  but 
about  65  per  cent  efficiency,  but  it  will  put 
a  higher  candle  power  on  the  screen  per 
watt  consumed  from  the  line  than  will  the 
Mazda. 

Doe  says : 

It  seems  to  me  this  need  not  require  a 
very  lengthy  discussion.  To  my  mind  there 
are  three  natural  divisions,  and  those  are 
not  a  matter  of  devices  so  much  as  thea- 
tres. 

Efficiency,  as  here  used,  appears  to  me  to 
be  not  so  much  a  matter  of  the  consumption 
of  electrical  power  as  it  is  what  we  get  on 
the  screen  after  the  power  is  consumed.  I 
would  consider  a  device  which  put  a  100  per 
cent  perfect  illumination  on  my  screen  at 
a  fifty  per  cent  efficiency  as  regards  elec- 
trical consumption  to  be  far  less  efficient 
than  a  device  which  gave  me  an  inferior 
screen  illumination  but  operated  at  a  far 
higher  electrical  efficiency. 

We  have,  roughly,  three  classes  of  the- 
atres to  consider,  viz.:  (1)  the  large  city 
theatre  where  expense  is  as  nothing  com- 
pared to  results,  and  fifty  amperes  more  or 
less  of  current  means  relatively  nothing,  if 
it  adds  to  the  excellence  of  results  upon  the 
soreen.  (2)  The  smaller  theatre  where  good 
results  are  demanded,  but  much  attention  is 
paid  to  getting  them  as  cheaply  as  possible, 
and  (3)  the  small  town  and  village  theatre 
where  every  nickel  must  be  watched,  and 
ten  dollars  a  week  added  income,  or  loss  of 
income,  is  a  very  serious  matter. 

In  the  first  class  having  A.  C.  supply 
there  is  no  machine  so  suitable  to  the  work 
as  the  motor  generator,  because  it  may  be 
had  in  any  capacity,  and  is  very  elastic  in 
the  matter  of  current  output.  When  the  sup- 
oiv  is  A.  C.  there  is,  in  fact,  no  other  ma- 
chine available  which  will  give  the  required 
results,  which  merely  resolves  the  matter  into 
a  possible  difference  in  efficiency  as  between 
sets  of  various  make,  which  is  not,  as  1 
understand  it,  germain  to  the  question. 

In   the   second  class  we  have  the  motor 


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ORGANIST— Expert,  reliable  young  man.  Union. 
Large  library.  Conservatory  graduate.  Unit  organ 
preferred  if  good.  Tricks  and  imitations  used  on 
unit  organs.  Novelty  solos  and  slides.  Write,  J. 
Clarence,  309  S.  Dithridge  St.,  Pittsburgh,  Pa. 

WANTED — Position  as  projectionist.  Am  graduate 
of  Detroit  Movie  Operators  School,  with  two  years' 
experience  using  Mazda  and  Carbon  projectors.  Will 
work  anywhere,  but  prefer  Illinois  or  Indiana.  Will 
guarantee  satisfaction.  Answer  by  letter.  Floyd 
Clark,  664  Woodland  Ave.,  Detroit,  Mich. 

ORGANIST— Thoroughly  qualified.  Ten  years'  ex- 
perience; desires  change  Sept.  1st.  Large  library. 
Barton,  Hillgren,  Lane,  Wurlitzer,  Kimball,  Colton 
and  Mcrton.  Box  375,  Moving  Picture  World,  New 
York  City. 


FOR  SALE 

Leading  Theatre  in  a  city  of  18,000  popula- 
tion (only  two  theatres  in  city).  Central  loca- 
tion, brick  building,  seating  capacity  485, 
Powers  machines,  Wurlitzer  piano.  Showing 
l>oth  picture  and  vaudeville,  House  open 
every  day  including  Sunday.  Price  $75,000, 
cash  $60,000,  balance  mortgage.  More  infor- 
mation on  request.  Write  or  inquire  Boule- 
vard Theatre,  Kenmore,  Ohio. 


generator,  the  mercury  arc  rectifier,  the  ro- 
tary converter  and,  if  the  supply  be  D.  C, 
the  rheostat. 

The  rectifier  we  may  leave  out  of  con- 
sideration, because  of  its  limited  capacity 
and  lack  of  flexibility  in  current  output — 
though  of  course  it  has  a  certain  amount  of 
the  latter.  I  do  not  know  the  efficiency  of 
the  rotary  converter.  The  motor-generator 
has  from  65  to  72  electrical  efficiency,  and 
what  we  might  call  a  100  per  cent  possible 
screen  efficiency.  If  the  current  be  D.  C, 
then  a  rheostat  may  be  used  if  the  supply 
be  110,  but  only  at  about  fifty  per  cent 
electrical  efficiency,  but  its  "screen  efficiency" 
is  equal  to  anything  available.  If  the  sup- 
ply is  more  than  220,  then  a  D.  C.  to  D.  C. 
motor  generator  will  give  equal  screen  effi- 
ciency, and  at  a  much  higher  electrical  effi- 
ciency. 


"You  want  Phelco!" 


Charles  W.  Phellis 
&  Company 

Instr parated 
13*  West  42nd  Street 
New  York 


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Roll  Tickets 

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In  the  small  theatre  (Like  the  common 
people,  there's  a  lot  of  'em)  the  question  Is 
a  much  harder  one,  and  it  requires  wisdom 
greater  than  mine  to  say  how  far  one  should 
go  in  plaoing  screen  efficiency  before  elec- 
trical economy.  I  believe  that  the  most  effi- 
cient device  for  them  is  the  Mazda,  with  its 
transformer  and  high  electrical  efficiency,  or 
the  new  Reflector  Type  Arc,  which  has  much 
less  electrical  efficiency  (about  95  to  65 
would  be  the  comparative  figures,  I  think) 
but  a  higher  screen  efficiency. 

A  very  excellent  answer,  I  think.  Also 
Glauber  made  some  excellent  replies,  but 
failed  to  number  them  and  I  am  unable  to 
tell  with  certainty  just  where  one  leaves  off 
and  the  other  starts,  as  they  all  are  run  to- 
gether. Kuester's  answer  was  very  good 
also.  In  fact,  his  replies  were,  as  they  usual- 
ly are,  all  good.  I  hope  Kuester  will  'stick,' 
but  don't  see  anything  more  from  him  just 
now. 

Question  No.  325 — Have  you  any  sugges- 
tions to  offer  for  the  improvement  of  the 
Bluebook  school? 

This  brought  several  suggestions. 

Kuester  suggests  that,  in  order  to  interest 
a  greater  number  of  projectionists  in  answer- 
ing the  question,  at  the  end  of  a  certain 
time,  or  when  the  Bluebook  Questions  are 
finished,  I,  or  the  Moving  Picture  World 
rather,  present  to  each  one  whom  I  may  think 
has  given  proof  by  his  answers  that  he  un- 
derstands projection  matters  fairly  well,  a 
neatly  printed  certificate. 

Glauber  suggests  that  it  would  be  an  im- 
provement if  only  two  really  competent  ques- 
tions be  asked  each  week.  He  suggests  one 
electrical  and  one  optical. 

Griffith  says: 

A  man  will  never  really  exert  himself  un- 
less there  is  competition  of  some  sort,  or 
something  to  strive  for.  That  is  true,  even 
when  he  knows  it  is  for  his  own  good.  Why 
not,  therefore,  make  the  school  competitive? 
Award  a  certain  number  of  points  to  each 
question,  simple  ones  earning  less  points 
than  difficult  ones,  so  that  the  total  number 
of  points  for  the  entire  set  would  be  100, 
with  an  extra  merit  mark  for  an  unusually 
good  answer.  Give  every  one  an  even  start 
and  publish  the  ten  best  averages  each  week. 
If  a  man  lays  off  a  week  his  average  would 
drop.  I'll  bet  there  would  be  a  real  effort 
made  to  carry  on. 

Gray  speaks  at  length,  but  his  comment  is 
so  excellent  that  I  will  print  the  whole  thing. 

He  says: 

To  make  the  Bluebook  "School"  most  suc- 
cessful— meaning  making  it  of  greatest  In- 
terest to  the  department  readers — it  is  first 
necessary  to  create  an  fnterest  among  the 
contributors  in  the  subjects  put  forward  for 
discussion,  and  to  sustain  this  interest 
equally  through  each  series  of  questions. 
The  "School"  caters  to  the  reader,  but  In 
order  to  successfully  do  this  it  must  first 
appeal  to  the  potential  contributor.  I  think 
that  when  any  one  of  us  sets  out  to  answer 
any  individual  question  he  prefers,  and 
wants  to  answer  all  the  questions  in  that 
series.  Range  of  knowledge  concerning  the 
subjects  involved  is  not,  however,  the  sole 
limiting  factor  In  determining  the  complete- 
ness of  the  answers,  in  many  cases,  under 
the  present  method,  or  at  least  that  Is  my 
opinion. 

Rather,  it  is  a  question  of  the  time  that 
is  available  for  this  work  between  series. 
The  questions,  taken  as  a  whole,  vary  great- 
ly in  scope,  and  warrant  treatment  varying1 
considerably  from  each  other  with  regard  to 
length.  A  preponderance  of  questions  in  any 
one  series  that  calls  for  extended  discussion 
tends,  in  the  average  case  and  under  the  gen- 
eral conditions  of  labor  and  play  by  the 
projectionist,  to  limit  him  to  covering  one, 
or  perhaps  two  of  the  questions  in  a  manner 
that  the  subject  warrants,  and  which,  quite 
possibly,  he  is  qualified  to  do.  He  must  then 
either  scrimp  on  the  remaining  questions — 
which  crosses  his  grain  if  he  is  built  right — 
or  omit  them  entirely,  which  is  neither  to  his 
advantage  nor  to  the  general  interest  of  the 


August  22,  1925 


MOVING   PICTURE  WORLD 


859 


reader.  On  the  pther  hand,  if  the  questions 
can  all  be  disposed  of  in  a  single  paragraph, 
or  perhaps  a  couple,  then  the  result  is  not 
all  that  could  be  desired  either.- 

It  seems  to  me  to  be  a  matter  of  more  Im- 
portance to  select  the  questions  in  regard  to 
the  length  in  which  they  can  be  fully  an- 
swered— thus  balancing  each  series  in  this 
respect — than  is  the  matter  of  sequence  in 
which  they  appear  in  the  Bluebook.  I  do 
not  advise  by  this  to  jump  indiscriminately 
from  one  subject  to  another,  but  that  if  it 
is  necessary  to  jump  ahead  a  dozen  questions 
or  so  to  get  some  that  will  balance  up  a 
particular  series,  then  do  so.  They  will  all 
be  asked  eventually.  It  would  seem  as  If 
one  or,  at  most,  two  questions  in  a  series 
might  be  broad  enough  in  scope  to  warrant 
an  argumentive  discussion,  or  perhaps  we 
might  call  it  a  short  article.  I  think  that 
one  question  propounded  as  a  concrete  prob- 
lem to  be  mathematically  solved  would  be 
of  general  interest.  One  question  to  each 
series  carefully  worded,  and  put  by  a  pro- 
jectionist would  hold  interest,  I  think,  but 
this  type  of  question  must  be  specific,  leaving 
no  room  lor  doubt  regarding  what  the  ques- 
tioner wants.  Any  vagueness  in  wording 
such  a  question,  or  suspicion  of  "trick  ques- 
tion," will  kill  interest  in  this  phase  very 
quickly.  I  think  the  fifth  question  might 
well  be  simple  in  scope,  but  interesting  in 
subject,  and  of  a  nature  that  can  readily  be 
answered  by  some  contributors  less  able  than 
others  to  get  their  ideas  and  words  on  paper. 

I  think  that  comment  by  the  Editor  in  the 
form  of  a  footnote  to  each  and  every  pub- 
lished answer  is  advisable.  It  offers  encour- 
agement to  the  contributor,  if  in  the  form  of 
commendation,  and  enlightens  him  if  the 
comment  takes  the  form  of  additive  infor- 
mation or  constructive  criticism.  I  think 
the  "School"  is  both  interesting  and  in- 
structive as  it  stands,  else  I  would  not  be 
interesting  myself  in  it.  It  is  helpful  to  the 
reader,  and  more  so  to  the  contributor  if  he 
will  exercise  the  energy  necessary  to  rnake 
him  one.  It  constitutes  a  source  of  valuable 
basis  knowledge  for  the  student  of  Projec- 
tion, and  takes  the  form  of  equally  valuable 
review  work  for  the  projectionist  who  has 
bcon  through  it  once  but  has  let  more  or 
leas  of  it  "get  away  from  him." 

The  foregoing  is  not  intended  as  vote  ng 
any  dissatisfaction  of  the  writer  regarding 
t'-,e  present  method  of  formulating  a  group  of 
questions.    It  is  an  "answer  to  a  question. 

These  comments  are  the  ones  which  seemed 
best  of  all  those  made.  I  am  willing  to 
undertake  the  "certificate"  suggestion  if  you 
approve  of  it,  only  you  must  all  understand 
that  1  would  have  to  rely  upon  my  own 
judgment  as  to  who  was  entitled  to  them, 
AND  I  would  not  issue  one  to  my  own  son 
unless  I  considered  that  he  deserved  it.  It 
is  up  to  you.    Let  me  hear  from  you. 

Unavailable 

Griffith's  suggestion  is  really  most  excel- 
lent, but  it  is  unavailable,  for  the  simple 
reason  that  it  would  be  more  work  than  I 
could  possibly  manage. 

Gray's  suggestion  is,  I  believe,  good,  and 
I  shall,  beginning  next  week,  try  to  follow 
it  by  asking  two  real  questions  each  week 
and  three  of  lesser  importance,  or  if  you 
all  think  a  less  number  of  total  questions 
would  be  better,  say  so,  I  am  willing  to  be 
guided  by  you  in  that  matter. 


Traveling 
Projectionists 

The  I.  A.  T.  S.  E.  &  M.  P.  M.  O.  announces 
the  following  scale  as  having  been  agreed 
upon  between  the  International  Theatrical 
Association  and  the  General  Office  of  the  I. 
A.  for  traveling  projectionists.  It  really  is 
too  bad  that  the  name  of  the  organization 
obliges  the  publication  of  the  scale  by  the 
International  Office  as  being  negotiated  for 
the  "operator  of  a  moving  picture  machine,' 


since  that,  in  effect,  announces  him  to  the 
exhibitor  and  the  Theatrical  Association  as 
being  just  the  attendant  of  a  machine,  and 
nothing  more.  But  I  suppose  until  the  time 
comes,  if  ever  it  does,  when  the  name  of  the 
organization  is  changed  to  conform  to  the 
facts  and  to  common  sense,  it  will  have 
to  be. 

The  scale  is  as  follows :  Straight  contract, 
$85.00  per  week.  Production  contract  where 
only  one  city  is  played  in  any  one  week, 
commencing  on  Sunday  and  ending  on  Sat- 
urday, $100.00.  Where  more  than  one  city 
is  played  in  any  one  week,  commencing  Sun- 
day and  ending  Saturday,  $105.00  per  week. 

Other  Provisions 

The  scale  is  effective  September  6.  It  is 
further  understood  and  agreed  that  the  first 
paragraph  of  the  road  contract  shall  be  con- 
strued to  read:  "To  furnish  sleeping  car  ac- 
commodations consisting  of  single  lower 
berth,  when  traveling  at  night  is  necessary." 

That  so  favorable  a  scale  has  been  nego- 
tiated is  distinctly  to  the  credit  of  the  inter- 
national office.  It  is  an  increase  of  from 
ten  to  twenty-five  dollars  per  week,  as 
against  the  scale  now  effective.  The  new 
scale  agreement  is  for  two  years. 


Joplin,  Missouri 

Thomas  L.  Jackson,  Joplin,  Missouri,  sent 
in  some  printed  pictures  of  old  Edison  pro- 
jectors, together  with  description  of  same. 
Sorry,  but  what  I  wanted  was  photographs 
of  the  actual  projector. 

Jackson  then  remarks: 

Don't  bother  paying  the  least  attention 
to  what  the  "machine  attendants"  and  "op- 
erators" say  about  you,  Brother  Richardson. 
They  don't  know  any  better,  and  such  men 
just  must  do  so  much  knocking  anyhow.  Once 
in  a  while  I  hear  some  smart  Alec  hand  you  a 
slam,  but  pay  no  attention  to  it,  because  I 
think  I  know  good  work  when  I  see  it,  and 
am  thankful  to  you  and  to  all  those  other 
boys  who  have,  through  the  Department, 
helped  me  and  helped  motion  picture  pro- 
jection. 

The  Pioneer 

I  think,  brother  Jackson,  I  may  fairly,  and' 
without  seeming  to  boast,  say  that  I  am  not 
only  one  of  the  pioneers  in  motion  picture 
projection,  but  THE  pioneer.  By  that  state- 
ment I  mean  that  I  was  the  first  one  to  see 
anything  whatsoever  in  it,  except  the  mere 
operation  of  a  machine.  I  don't  think  even 
those  opposed  to  the  progress  I  try  the  best 
I  can  to  represent  and  to  preach,  will  have 
the  nerve,  to  dispute,  or  even  question  that 
statement. 

The  chief  value  of  such  work  as  I  have 
tried  to  do  is  not  so  much  in  the  solving 
of  individual  projection  problems,  as  in  caus- 
ing— in  fact  in  some  instances  compelling 
—men  to  think.  The  man  of  real  mental  abil- 
ity may  stumble  along  with  his  mentality 
used  but  little,  until  something  attracts  his 
attention  and  starts  him  thinking,  which 
usually  is  the  beginning  of  better  things  for 
him. 

"Use  Your  Brains" 

Remember  this,  brother  Jackson — and  all 
you  thousands  who  read  this : 

"ARMS  AND  LEGS  (MUSCLES)  ARE 
CHEAP— USE  YOUR  BRAINS."  Had  I  sat- 
isfied myself  with  merely  using  my  muscles 
(and  they  WERE  USED  when  I  projected 
pictures,  for  we  cranked  every  foot  of  it 
then)  when  I  started  projecting  pictures  I 


would  still  be  projecting,  and  might  have 
reached  the  lofty  (?)  sum  of  the  union  mini- 
mum scale,  with  some  dollars  over  and 
above  it— that  last  being,  of  course,  prob- 
lematical. 

I  used  the  rather  poor  brains  the  Cre- 
ator gave  me  to  the  best  purpose  I  could.  Re- 
sult: In  a  comparatively  short  while  I  no 
longer  cranked — I  turned  into  a  crank  which, 
through  years  of  strenuous  labor,  made  pos- 
sible the  use  of  the  "BETTER  PROJEC- 
TION PAYS"  slogan  without  bringing  a 
sneer  to  the  Hon.  Manager's  classic  coun- 
tenance. 

Pay?  Well,  I'll  solemnly  assure  you  that 
I'll  have  to  slip  back  quite  a  long  ways  be- 
fore I'll  be  "scabbing"  on  any  union  scale. 
You  may  say:  "Sure,  that's  all  right  1  YOU 
could  do  what  you  did,  but  how  am  I  to  get 
ahead.    It  can't  be  done." 

Can    Be  Done 

It  CAN  be  done,  BUT  don't  think  the 
road  to  advancement  and  success  is  paved 
with  velvet,  has  ice  cream  stands  every  ten 
feet  and  easy  chairs  in  which  to  rest.  I  have 
worked  like  a  Roman  galley  slave.  I  have 
fought  battles  and  have  dared  and  double- 
dared  the  whole  dad  blamed  works,  time  and 
again,  with  success  or  obliteration  in  the  bal- 
ance. 

The  worst  fault  is  that  so  many  of  you 
want  to  get  ahead,  but  you  just  WON'T 
get  down,  DIG  IN  and  WORK,  using  every 
ounce  there  is  in  you  through  a  series  of 
YEARS.  You  dig  in  and  work  like  a  slave  a 
month  or  two,  or  maybe  even  for  six  months. 
There  are  no_  immediate  visible  results,  and 
you  chuck  it  all  in  disgust,  with  the  re- 
mark :  "Aw  what's  the  use  of  me  slaving 
when  I  don't  get  anywhere?" 

No  Soft  Snap 

Golly,  man,  I  worked  HARD  for  THREE 
YEARS  in  projection  before  I  saw  one 
single  item  of  results.  It  took  me  that  time 
of  grubbing  to  accumulate  enough  material 
to  form  even  a  frail  raft  of  real  knowledge 
to  bear  me  up  in  the  slough  of  ignorance. 

I  VENTURE  THE  ASSERTION  THAT 
RIGHT  NOW  ANY  MAN  OF  AVERAGE 
ABILITY  WHO  WILL  UNDERTAKE  TO 
DEVOTE  THREE  YEARS  OF  HARD, 
UNREMITTING  TOIL  IN  THE  ACCUMU- 
LATION OF  SUPERIOR  KNOWLEDGE 
COUPLED  WITH  CAREFUL  WORK  IN 
THE  PROJECTION  ROOM,  PLUS  AN  IN- 
TELLIGENT EFFORT  TO  IMPRESS  THE 
EXHIBITOR  WITH  THE  FACT  THAT 
"BETTER  PROJECTION  PAYS,"  AND 
THAT  HE  REPRESENTS  BETTER  PRO- 
JECTION AND  HAS  COMPETENT 
KNOWLEDGE  OF  ALL  THINGS  ALLIED 
TO  PROJECTION,  CAN  RAISE  HIMSELF 
OUT  OF  THE  PROJECTION  ROOM  AND 
INTO  SOMETHING  BETTER  IF  HE  PER- 
SISTS LONG  ENOUGH. 

Sell  the  Idea 

But  remember  this :  Not  only  must  you 
"have  the  goods"  and  "deliver  the  goods," 
but  you  MUST  SELL  THE  IDEA  TO  THE 
EXHIBITOR  THAT  EXPERT  KNOWL- 
EDGE IN  THE  PROJECTION  ROOM 
PAYS— THAT  BETTER  PROJECTION 
PAYS.  The  really  BIG  item  of  it  all  is  to 
"sell  the  thing  to  the  exhibitor."  Once  that 
is  done  he,  the  exhibitor,  will  demand  what 
goes  with  it,  and  will  be  willing  to  pay  rea- 
sonably for  it  too. 


S60  MOVING   PICTURE    WORLD  August  22,  1923 


TWENTY  YEARS  OF  PROGRESS 

On  the  left  is  a  view  of  the  Cascade  Theatre,  Newcastle,  Pa.,  Warner  Bros,  first  photoplay  house,  operated  by  them  in  1905,  while  on 
the  right  is  an  architect's  wash  drawing  of  the  new  Warner  Theatre  at  Hollywood. 


Marks  Bros.  Announce  $2,500,000 
Theatre  for  Chicago's  West  Side 


MARX  BROS.,  of  Chicago,  have  com- 
pleted plans  and  are  about  to  start 
building  one  of  the  largest  and  finest 
first  run  theatres  in  the  world. 

The  new  house,  to  be  known  as  Marks.  Bros. 
Paradise,  will  be  erected  at  Madison  St.  and 
Crawford  Ave.,  one  of  Chicago's  busiest  sec- 
tions, and  the  West  Side's  greatest  business 
center,  at  a  cost  of  approximately  $2,500,000, 
and  is  planned  to  be  the  show  place  of  the 
West  Side. 

Title  to  the  property  was  taken  last  week, 
and  the  plans  are  being  completed  by  J.  H. 
Woodworth  &  Son,  architects,  and  the  loan 
has  been  made  from  the  American  Bond  & 
Mortgage  Co.,  for  $1,650,000. 

In  announcing  the  new  theatre,  Marks  Bros, 
strike  another  blow  for  independence  and  cast 
their  hats  into  the  first  run  ring,  as  Louis  L. 
and  Meyer  S.  Marks,  owners  of  the  projects, 
state  that  their  latest  venture  is  only  one  of 
the  many  theatres  to  be  erected,  or  now  under 
construction  by  them,  their  building  program 
covering  an  expenditure  of  $20,000,000. 

The  new  house  will  be  built  on  a  lot  front- 
ing 275  feet  on  Madison  St.  and  will  be  175 
feet  deep,  in  a  section  where  thousands  of 
people  pass  daily  in  the  midst  of  department 
stores,  banks,  and  all  public  utilities,  and  where 
the  traffic  is  so  great  that  the  services  of  two 
traffic  officers  are  necessary. 

It  will  contain  many  features  new  in  the- 
atre construction.  The  crowning  triumph  of 
this  stupendous  masterpiece  of  art  will  be  the 
massive,  jewelled  dome,  inlaid  with  millions 
of  jewels,  all  colors,  imported  from  India,  and 
the  walls  will  be  treated  in  like  manner.  Here 
and  there,  draperies  and  tapestries  heavily  laden 
with  jewels,  which  have  hung  for  centuries 
in  the  ancient  castles  of  the  Indian  Rajahs  and 
in  the  Royal  castles  of  Spain,  will  be  in  evi- 
dence throughout  the  theatre. 

Hundreds  of  concealed  spotlights,  so  placed 


as  to  shine  like  radiant  sunbeams  upon  the 
massive  dome  and  jewelled  walls,  which  will 
be  dazzling  with  brilliancy  and  splendor. 

Immediately  adjoining  the  proscenium  arch 
are  stage  balconies,  one  on  either  side  of  the 
stage.  At  these,  singers  or  speakers  may  ap- 
pear. The  stage  will  be  70  feet  wide,  48  feet 
high  and  38  feet  deep,  capable  of  staging  the 
biggest,  most  elaborate  and  colorful  presenta- 
tions, prologues  and  revues. 

It  will  contain  a  concealed  tank  on  the  order 
of  the  New  York  Hippodrome,  which  will  be 
used  for  aquatic  presentations,  and  a  revolv- 
ing stage  so  that  settings  may  be  changed  at 
a  moment's  notice  for  any  occasion.  The  or- 
chestra and  organ,  by  a  special  device,  will  be 


elevated  into  view  for  the  rendition  of  over- 
tures, etc.,  after  which  they  will  be  lowered 
into  place. 

In  order  to  insure  the  comfort  of  their  pa- 
trons, Marks  Bros,  have  spared  no  expense  in 
the  installation  of  a  mammoth  refrigerating 
system  with  a  daily  capacity  of  400  tons  of 

ice. 

Capable  of  accommodating  over  5,000  people, 
which  makes  it  one  of  the  largest  theatres"in 
the  world,  the  theatre  has  a  sense  of  spacious- 
ness, a  condition  enhanced  by  the  fact  that  the 
auditorium  is  95  feet  in  height  with  nothing 
to  detract  from  the  interior  appearance.  Im- 
mediately above  the  foyer  are  the  children's 
playroom  and  lounge  room.  The  former  en- 
ables the  parent  with  small  children  to  attend 
and  enjoy  the  performance  without  disturbing 
the  rest  of  the  audience,  as  a  great  plate  glass 
window  overlooking  the  auditorium  commands 
as  good  a  view  of  the  screen  as  any  seat  in 
the  house. 


Tulsa,  Okla.,  Will  Have  $500,000 
Theatre;  Ralph  Talbot  in  Charge 


ANOTHER  milestone  in  the  development 
of  picture  conditions  in  Oklahoma  was 
passed  with  the  announcement  of  plans 
for  a  $500,000  theatre  to  be  erected  on  the 
rear  of  the  Culbertson  property  at  Tulsa,  Okla., 
by  Ralph  Talbot,  managing  director  of  the 
Ritz  Theatre  Inc.,  a  corporation  organized  by 
Talbot,  Harry  Castle  and  associates  to  handle 
the  property. 

The  site  has  a  frontage  of  140  feet  on  Fourth 
by  200  feet  on  Boulder.  It  was  leased  for 
98  years  from  the  Gillette  Kerr  Investment 
Co.,  which  recently  secured  a  99-year  lease 
from  the  owner.  It  will  probably  be  finished 
by  April,  1926. 

The  theatre  is  designed  after  the  Capitol  in 
Chicago.  The  foyers  are  to  be  atmospheric 
in  detail,  with  an  effect  of  outdoors  gained  by 
attractive  wall  treatment  of  trees,  vine  cov- 
ered walls  and  clouds  floating  among  the  stars 


in  the  blue  sky.  A  dome,  three  stories  high, 
will  crown  the  foyer,  and  a  two-story  dome 
will  cover  the  main  auditorium. 

The  outside  construction  is  to  be  of  steel 
and  concrete,  fireproof  and  the  latest  type  of 
architecture.  Inside  the  foyers  are  to  be  of  such 
size  as  to  care  for  waiting  crowds  and  a  grand 
stairway  is  to  lead  to  the  balcony.  A  mezza- 
nine promenade  is  to  be  a  feature.  It  will  be 
a  sort  of  passageway  from  the  lounge  rooms 
to  the  substory  that  permits  reaching  back- 
stage without  going  upstairs  or  passing  through 
the  main  auditorium. 

The  plans  further  involve  a  modern  refri- 
geration system  of  such  size  as  to  permit  run- 
ning a  branch  line  into  the  air  washing  room 
at  the  Majestic  Theatre  adjoining.  This  will 
provide  Tulsa  with  three  such  cooled  theatres, 
as  the  Orpheum  recently  installed  a  $35,000 
cooling  system. 


August  22,  1925 


MOVING    PICTURE  WORLD 


861 


862 


MOVING    PICTURE  WORLD 


August  22.  1925 


"Ten  Commandments" 
Opens  Lockport 
Theatre 

The  Palace,  erected  in  Lockport,  N.  Y.,  by 
Lock  City  Theatres,  Inc.,  and  leased  by  Para- 
mount's  theatre  department,  was  opened  to  the 
public  Saturday  evening,  July  18,  when  over- 
flow audiences  witnessed  the  premiere. 

Following-  an  introductory  talk  by  Man- 
ager George  T.  Cruzen,  Congressman  S.  Wal- 
lace Dempsey  spoke,  complimenting  those  re- 
sponsible for  the  new  house.  Charles  E.  Dick- 
inson, of  Lockport,  who  promoted  the  project, 
also  talked  briefly,  as  did  A.  Edmund  Lee,  pres- 
ident of  Lock  City  Theatres.  Then  followed 
a  bugle  call  from  the  loft  of  the  stage  which 
was  the  signal  for  the  orchestra  to  play  "The 
Star  Spangled  Banner." 

As  this  number  ended,  the  velour  curtains 
were  drawn  aside  displaying  the  entire  prosce- 
nium opening,  and  at  the  same  time  there  was 
demonstrated  the  vari-colored  lighting  system 
of  the  house,  with  which  several  beautiful  col- 
or schemes  are  possible  in  lighting  the  audi- 
torium. The  orchestra  then  played  the  "Ti- 
tania"  overture,  at  the  end  of  which  the  Pathe 
News^  was  shown. 

The  organ  console  was  raised  to  concert 


New  Palace  Theatre,  Lockport,  New  York. 


position  after  the  news  reel  and  Bob  Demming 
of  Buffalo,  the  organist,  played  "The  World 
is  Waiting  for  the  Sunrise"  to  display  the 
possibilities  of  the  organ. 

Then  came  the  opening  feature,  "The  Ten 
Commandments,"  which,  the  management  an- 
nounced, was  shown  in  Lockport  for  the  first 
time  at  popular  prices.  Joseph  Pomeranz,  of 
Buffalo,  is  conductor  of  the  Palace  orchestra 
of  eight  pieces.  C.  Austin  Taylor  is  stage 
manager,  Martin  Heibeger,  chief  projectionist; 
Harry  Le   Valley,   floor   superintendent  and 


Fred  JSiblo  and  Screen  Stars 


Corey  Rohde  is  in  charge  of  the  poster  de- 
partment. 

Prices  range  from  35  to  75  cents  and  in  the 
fall,  Manager  Cruzen  announce^ the  Keith  vau- 
deville will  be  added  to  the  picture  program. 
Mr.  Cruzen  has  been  associated  with  the  Hos- 
tetter  Amusement  Company  in  Iowa,  Kansas 
and  Nebraska  and  for  the  past  two  years  has 
been  on  the  West  Coast  serving  in  various 
capacities  at  the  studios.  Fred  W.  Greene,  Jr., 
district  manager  for  New  York  state  for  Para- 
mount's  theatre  department,  was  in  Lockport 
for  a  week  in  advance  of  the  opening  assisting 
in  preparations  for  the  premiere. 


At  Beverly  Theatre  Opening 


R 


ISING  majestically  at  the  intersection  of 
two  of  Southern  California's  most  trav- 
elled boulevards,  and  in  the  center  of  the 
Movie  Colony,  the  Beverly,  owned  and  oper- 
ated by  the  Hollywood  Theatres,  Inc.,  associat- 
ed with  the  West  Coast  Theatres,  Inc.,  opened 
in  gala  display  on  the  evening  of  May  18. 

A  tremendous  throng  attended  the  big  open- 
ing, and  among  those  present  were  scores  of 
Filmdom's  most  notable  stars  and  screen  celeb- 
rities. Director  Fred  Niblo  was  Master  of 
Ceremonies,  and  was  introduced  by  Executive 
Director  J.  L.  Swope,  of  the  Hollywood  The- 
atres, Inc.  Mr.  Niblo  called  upon  all  the  stars 
who  were  present  to  appear  before  the  spot- 
light, and  applause  greeted  each  one.  In  fact, 
it  was  acclaimed  one  of  the  premier  theatrical 
events  of  Southern  California  during  the  cur- 
rent year. 

The  officials  of  the  West  Coast  Theatres, 
Inc.,  including  Messrs.  M.  Gore,  President; 
A.  L.  Gore,  Vice-President;  Sol  Lesser,  Sec- 
retary, and  Adolph  Ramish,  Treasurer,  were 
also  introduced  amid  applause. 


The  big  theatre  is  of  strict  East-Indian  de- 
sign, with  the  same  motif  followed  out  in  the 
auditorium.  Architecturally  speaking,  it  is 
without  question  one  of  the  most  magnificent 
show  palaces  in  the  entire  country,  and  in 
decorative  scheme  is  wonderful. 

Part  of  the  equipment  consists  of  a  huge 
Wurlitzer  Orchestral  pipe  organ.  An  eight- 
piece  orchestra  will  be  part  of  the  house  staff. 

The  house  is  under  the  resident  manager- 
ship of  E.  S.  Kuykendall,  under  the  supervi- 
sion of  J.  Leslie  Swope,  Executive  Director 
of  the  Hollywood  Theatres,  Inc.  The  policy 
of  the  theatre  programs  will  be  high  class  mo- 
tion picture  entertainment,  coupled  with  mag- 
nificent stage  presentation  and  high  calibre  vau- 
deville. 

Situated,  as  it  is,  in  the  heart  of  Beverly 
Hills,  which  is  motion  picture  folks'  own  com- 
munity, this  theatre  takes  an  added  significance 
because  of  the  fact  that  anywhere  from  a  dozen 
to  two  score  celebrities  can  always  be  found 
among  the  audience.  It  is  anticipated  that 
the  Beverly  Theatre  will  be  one  of  the  most 
popular  of  the  entire  chain. 


Joseph  Stern  Building 
Five  New  Houses 
in  New  Jersey 

Joseph  Stern's  Theatrical  Enterprises  of 
Newark,  N.  J.,  has  procured  land  and  is  hav- 
ing plans  drawn  for  a  theatre  in  Red  Bank,' 
N.  J.  This  will  be  equipped  for  vaudeville, 
motion  pictures  and  dramatic  shows  and  will 
seat  2,000.  William  E.  Lehman  of  Newark 
is  the  architect.  The  estimated  cost  is  $300,- 
000. 

Plans  are  being  drawn  for  a  theatre  in 
Cranford,  N.  J.,  land  having  been  bought. 
The  house  will  seat  1,500  and  cost  about  $250,- 
000.  William  E.  Lehman  of  Newark  is  the 
architect  and  the  contractor  is  the  Fatzler 
Company  of  Newark. 

Mr.  Stern  also  has  the  following  theatres 
in  the  course  of  construction: 

Royal  Theatre,  Bloomfield,  N.  J.,  capacity 
1,950,  cost  $500,000  to  open  November  1. 

Ritz  Theatre,  Newark,  N.  J.,  capacity  2,000, 
cost  $400,000,  to  open  December  1. 

Sanford  Theatre,  Irvington,  N.  J.,  capacity 
1.800,  cost  $350,000,  to  open  March  1,  1926. 


Interior  and  exterior  views  of  the  New  Beverly  Theatre. 


MOVING    PICTURE  WORLD 


POWER'S 

INCANDESCENT  EQUIPMENT 

MADE  IN  THE  POWER'S  PLANT 
A  GENUINE  POWER'S  PRODUCT 


POWER'S  INCANDESCENT  EQUIPMENT 


ADVANTAGES 

1.  Adaptability 

An  arc  lamp  gives  a  whiter,  steadier,  more 
effective  light  on  direct  current  than  on  alter- 
nating current.  Since  the  current  supply  to 
the  theatre  is  usually  alternating  it  is  neces- 
sary to  use  an  expensive  motor-generator  set 
to  convert  to  direct  current. 

The  Mazda  lamp  operates  equally  well  on 
alternating  and  direct  current  and  with  equal 
illumination. 


2.  Steadiness 

The  Mazda  lamp  provides  a  constant  source 
of  light.  The  intensity  of  illumination  on  the 
screen  does  not  change.  The  Mazda  lamp 
does  not  vary  in  intensity  and  operates  al- 
ways in  a  fixed  position.  It  assures  contin- 
uous uniformity  of  screen  illumination.  This 
combination  greatly  reduces  the  possibility 
of  eye  strain. 

3.  Simplicity 

The  projectionist  has  no  adjustments  to 
make  during  operation.  After  the  initial  set- 
ting, no  change  is  necessary  during  the  life 
of  the  lamp.  This  permits  more  attention  to 
the  other  details  of  presenting  the  picture  in 
a  successful  manner. 

4.  Cleanliness 

The  Mazda  lamp  is  a  hermetically  sealed 
light  source  and  because  of  its  greater  clean- 
liness inspires  a  cleaner  general  condition  in 
the  projection  room. 

5.  Economy 

The  900-watt  Mazda  lamp  compares  favor- 
ably with  a  40-amp.  direct  current  arc.  The 
advantage  from  an  illuminating  standpoint 
is  in  favor  of  the  Mazda  lamp.  Assuming  an 
alternating  current  source  of  supply,  the  arc 
requires  60  volts  at  50  emperes,  and  with 
converter  losses,  consumes  4  kw.  per  hour. 
The  Mazda  lamp  (including  all  losses)  re- 
quires approximately  I  kw.  per  hour.  The 
power  bill  is,  therefore,  cut  to  about  one- 
fourth.  , 

6.  Utility 

The  new  Incandescent  Equipment  can  be 
used  successfully  in  theatres  having  a  main 
floor  seating  capacity  up  to  1,000  or  having 
up  to  16-ft.  picture,  or  having  a  throw  of 
approximately  100  feet.  It  gives  better  re- 
sults than  an  alternating  current  arc  and  is 
the  equal  of  the  direct  current  arc  up  to  40 
amps. 

Power's  Incandescent  Equipment  repre- 
sents eight  years'  development  and  test  in 
laboratories  and  theatres.  It  is  therefore 
now  possible  to  offer  a  reliable  projection 
device,  using  a  Mazda  lamp  as  the  source 
of  light,  not  only  for  theatres  but  also  for 
schools,  lodge  rooms,  community  centers, 
and  industrial  establishments. 


IMPROVEMENTS 
and  REFINEMENTS 


Moulded  Composition  Knobs  and  Handles 
Thruout,  and  a  New  and  Superior  Vertical  Ad- 
justment on  the  Lamphouse.  The  Slideover 
Tracks  are  now  Cold  Rolled  Steel,  accurately 
Sinished  and  securely  fastened  to  the  top  of 
the  base  casting. 


Crystallized  Lacquer  Finish  replaces  plain 
Japan  finish— all  steel  parts  are  Dull  or  Polished 
Nickelplated.  New  Mirror  and  Power's  Aspheric 
Condenser  Mount  are  much  superior  to  those 
heretofore  supplied. 


T:  NICHOLAS  POWER  COMPANY  $fc 

Bag NiNfTY  Gold  St.  New  York.N.Y. 


Mack. 

SEJVjVETT 

Comedies  \ 

Ttuo  'Reels 

4ft h  Series,  18  in  Series 
Current  and  Coming  "Releases 

Sneezing  Tweezers 
The  Iron  flag 
Hutter  Fingers 
A  ^Rainy  Knight 


Are  YOU  cashing  in  on  the  wide-spread  popularity  of  the 
ick  Sennett  comedies  ? 

Where  the  summer  crowds  gather  on  the  beaches  people 
^  of  a  pretty  girl  with  a  stunning  figure,  "She  looks  like  a 
ick  Sennett  girl."  When  editors  want  to  dress  up  their 
:ture  pages  with  the  prettiest  girls  obtainable,  there  you'll 
d  the  famous  Sennett  beauties. 

Think  of  the  vast  publicity  these  comedies  have  had  in  the 
2ss  and  among  the  public.  They  are  standard  in  quality, 
mitable  in  style,  fun  and  beauty. 

How  are  you  going  to  get  the  utmost  out  of  them  if  you 
n't  tell  the  public  about  them  in  your  advertising? 


Paftecomedy 

TRAM       I  Gft)  MARK 


oving-'  Picture 


75;  No.  9 


PRICE  25  CENTS 


qiie  Coast 

Four 


M  ALLAN  DWAN  production 


By  Coningsby  Dawson.  Screen  ptay  by 
Forrest  Halsey.  Adapted  by  James  Creelman 


(paramount  (picture 


Published  by  CHALMERS  PUBLISHING  COMPANY 


516  FIFTH  AVE. 
NEW  YORK  CITY 


Road  -  Show  -  Size  -Pictures  ^ 


!"¥7HEN  we  announced 
rV  our  August  money- 
'inners,  "THE  UNHOLY 
HREE,"  "A  SLAVE  OF 
ASHION"  and  "ROMOLA," 
e  told  you  that  was  just  the 
eginning.  Here's  what  you 
it  in  September:  "PRETTY 
ADIES,"  the  Follies  show  in 
ictures;  "NEVER  THE 
WAIN  SHALL  MEET,"  the 
icture  that  did  $63,118.25 
l  one  July  week  at  the  Capi- 
»1;  "SUN-UP,"  the  two-year 
roadway  stage  hit  and  "THE 

lYSTIC."  Every  week  a 
loney-maker. 


IAMO 


THE 


Midshi 


By  Carey  Wilson 

Directed  by  Christy  Cabanne 

Scenario  by  F.  McGrew  Willis 


The  Front  Pave  Picture  Storv! 


(Lugust  29,  1925 


MOVING   PICTURE  WORLD 


Overheard  in  a 


lobby- 


He: 

"This  week  they're  showing  Lon  Chaney— 
next  week  Norma  Shearer  and  the  week 
after,  Lillian  Gish— -they  don't  often  play 
three  big  stars  in  a  row  here." 

She: 

"We  got  an  announcement  saying  that  this 
theatre  has  booked  the  Metro-Goldwyn- 
Mayer  pictures  commencing  in  August. 
They  have  the  big  stars  and  great  pictures." 


ree — A  Slave  of  Fashion — Romola 

are  August  releases  in 

alk  of  the  Industry 


EXTRA  SHOW!— To  accomodate 
the  throngs,  doors  open  9  A*  M.; 
last  show  starts  10.25  P.  M. 


This  marvelous  box-office  attraction  made 
it  necessary  to  run  extra  shows  at  the 
Roosevelt  Theatre  in  Chicago 

At  the  Imperial  Theatre  in  San  Francisco 
crowds  stood  in  line  from  eight-thirty  in 
the  morning  for  the  nine  o'clock  opening, 
and  the  theatre  has  been  doing  capacity 
business  ever  since. 


NOW! 


Mats. 


Smashing!  Flashing!  Dashing!  Crashing! 
DOUGLAS  «g  1 

hail-ban 

■DomCI 


SON  OF  IORRO 

Dare-devil   Doug   cracking   a  wbip! 
Stunt*  he  never  dared  before  I 
Fight*,  romance,  my»tery,  comedy 
„<»..■ 

Zxira  Show!  To  accommodate  tn«1 
^hrongs,  door*  open  9  A.  M  .  last' 
show  start*  10:25  P.  M 


m 


Roosevelt , 

mm  wk>  STATE  ST  near  w**sh*ngton 


Now  Booking 

UNITED  ARTISTS  CORPORATION 

'Mary  Pickford  Charles  Chaplin 

Douglas  Fairbanks  D.W.  Qriffifh 

Hiram  Qbrams,  President.        Joseph  M.Jchenck,  Chairman,  Board  of  Directors. 


August  29,  1925 


MOVING    PICTURE  WORLD 


873 


WILLIAM  FOX 

PRESENTS 


BILLIE  DOVE-ANN  PENNINGTON -MALCOLM  WAITE-J.FARRELL nACD0NALD 

TONY,  the.  wonder  horse 

The  Modem  Buffalo  bill  of  the  Wild  West  Romances  in  old  Spain 
Story  hY  Hobeit  /otd  ^  J.G.BLYSTONE  poductiori 


THEATRE 


B' way  &>  42nd  St. 

NEW  YORK  CITY 


vnnceu»  tf/\mu.  n*HiOH^*«WLO\im/\t^ 

Fox  Film  Corporation, 


874 


MOVING    PICTURE  WORLD 


August  29,  i923 


1 


THANK  YOU!  THANK  YOU  1 

^Here  yoii  are,  exhibitors! 

YOUR  PATRONS  WILLI 


AT  THE  MEi^CY  OF  THE  SOTfNG  blRXLE— ' 


i 

HAVOC       mighty  drama  of  war-dazed  wom& 

fox  Film  Corporation, 


August  29,  1925  MOVING   PICTURE   WORLD  ~  875 

THANK  YOU  I  THANK  YOU! 

lnStaqe,  a  ^JhankfaiiWah 

THANK  YOU  WHEN  THEY  SEE 


William  Fox  Presentation 

John  Golden's  Play  Hit 

By  Winchell  Smith  and  Tom  Cushing 
with 

George  O'Brien  Jacqueline  Logan 

J.  Farrell  MacDonald  Alec  B.  Francis 

Cyril  Chadwick  Francis  Powers 

Frankie  Bailey  Marion  Harlan 

George  Fawcett  Mark  Fenton 

Scenario  by  Frances  Marion 

JOHN  FORD  PRODUCTION 

\Tf\(~*  ooiUt  GEORGE  O'BRIEN-MADGE  BELLAMY  — LESLIE  FENTON  IJ  K\Tf\f> 
lVUL   MARGARET  LIVINGSTON  -  WALTER  M'GRAIL  —  EULAUE  JENSEN    flilV  vj  V> 

fox  Film  Corporation. 


876  MOVING    PICTURE    WORLD  August  29,  1925 


"UIIVHK  XIIU  ^  ^  John  Qoiden's  play  hit ! 

Fox  Film  Corp  mat  ion. 


August  29,  1925  MOVING    PICTURE    WORLD  877 


878 


MOVING   PIC'l  URE  WORLD 


August  29,  1925 


One  Picture 

is  worth 
10,000  words 


\sf:^U4-:^+  ^  All 


Mightiest  of  All 


Forecast: 
Fox  News  in 
Every  Theatre 


Published  by  Fox  Film  Corporation,  New  York  City 


104  Issues  a  year 


FOX  NEWS  FOREIGN  SERVICE 
NOW  RECOGNIZED  AS  LEADING 
THE  WORLD'S  NEWS  REEL  FIELD 


Many  Camera  Expeditions 
into  Every  Continent 
Now  Under  Way 


The  entertaining,  the  beauti- 
ful, the  unusual.  With  these 
three  qualities  in  mind.  Fox 
News  cameramen  are  today 
penetrating  the  out-of-the-way 
places  of  the  world,  searching  for 
material  that  may  prove  accept- 
able in  Pox  News  American  and 
foreign  editions.  "Know  where  hell  is  going 

One  hundred  feet  of  negative  break  loose  next—and 
found  worthy  of  inclusion  in  man  there,"  was  the 
one  issue  of  the  news  reel  is  journalistic  supremacy  ad 
sufficient  incentive  to  send  a  oy  a  famous  editor,  the  editors 
daring  Fox  News  representative  ut  Fox  News  endeavor  to  go 
into  the  mountain  retreat  of  fartner.  They  place  their  best 
some  Balkan  overlord;  into  the  cameramen  at  strategic  points 
frozen  wastes  of  the  Far  North;  throughout  the  United  States  to 
through  the  jungles  of  the  „,.,  motion  pictures  ot  thing"  as 
equator.  |sonn  as  they  "break  loose." 

Time,  expense    comfort  are     n  ff  camerarncn 

subordinated  to  the  task  of  get-  ,  initiative  and 

ting  the  new,  the  interesting  »"d  territory  ex- 

the  lovely  for  presentation  to  a     J  >  ^ 


More  Staff  Men 
Added  to  Camera 
Corps  in  America 

Every  Important  Center 
Covered — Great  Strides 
in  South  and  West 


Fox  News  Acquires  its  own  Airplane 
to  Serve  Exhibitors  with  Pictures 
of  World  Events  in  Fastest  7  ime 


FOX  NEWS  ATTAINS  IMPOSING 
RECORD  OF  SCOOPS  ON  EVENTS 
OF  WORLD  WIDE  IMPORTANCE 


picture  public  of  approximately 
fifty  million  persons. 

The  following  Fox  News  ex- 
peditions are  now  just  completed 
or  are  under  way: 

Russell  Muth  into  the  Balkans 
and  <iel<iom  visited  spots  in  Scan- 
dinavia. 

Ben  Miggins  through  Egypt. 
Turkey  and  the  Near  East. 

Ferdinand    Delgado  through 


they  are  sta- 
tioned. When  a  hot  tip  comes  to 
their  ears — and  their  ears  are 
attuned  fur  such  tips — they  rush 
away  to  the  place  where  the 
news  is. 

Staff  Cameraman  Roy  Ander- 
son of  St.  Louis,  one  evening  last 
March,  learned  that  many  towns 
Southern  Illinois  were  being 


1925-26  Contracts 
Are  Rolling  in  for 
Fox  News  Service 

Business   Already  Signed 
Presages  the  Greatest 
Year  in  History 


Internationa]  Happening! 
Brought  to  the  Screen 
First  and  Exclusively 


the  West  Indies,  Spain  and' devastated  by  a  tornado.  Ander- 
South  America-  |sun  na(I  the  llP  as  soon  as  the 

Charles  Lehmann  into  the  in-1  newspapers.  He  grabbed  his 
terior  of  Ecuador.  |camera.  caught  the  Red  Cross  re- 

Ferd  Fordham  to  the  islands  lief  train  to  the  scene,  worked 
of  the  Pacific.  three  days  without  sleep  and  got 

Len  Roos  through  Australia j  his  putures  to  Broadway  hours 
and  New  Zealand..  in  advance  of  his  rivals.   All  in 

Patiently,  painstakingly  and  the  day's  work  for  Anderson, 
alertly  these  men  are  hunting  Recently  Fox  News  has  great- 
finding  pictorial  news  and  fea-ly  augmented  lti»  staff  in  this 
tures  for  Fox  News  in  the  odd  country,  particularly  in  the 
South  and  West.  Among  new 
appointees  are  Tracy  Mathew- 
son,  the  veteran,  in  Atlanta  and 
the  South,  and  Jack  McFarland 
?xas  and  the  long  stretches 
along  the  Rio  Grande.  There  is 
From  far  and  wide  through-  now  no  section  of  the  United 
out  the  country  come  expressions  st.ites  that  cannot  be  reached  by 
of  praise  from  exhibitors  who^  Fox  News  cameraman,  in  a 
are  using  Fox  News.     For  in-  matter  of  one  or  two  hours 


MRS.  FOX  CHRISTENING   FOX   NEWS  PLANE 


Powerful  Curtiss  Oriole 
is  Used  Exclusively  in 
News  Reel  Work 


FOX  NEWS  DOMINATES  BIG 

THEATRES'  COMPOSITE  REELS 

On  Broadway  and  in  other  Theatrical  Centers 
of  the  United  States,  Exhibitors  Select 
Higher  Percentage  of  Fox  Subjects 


Some  of  the  biggest — and  can- 
niest— exhibitors  in  the  country 
are  enthusiastic  patrons  of  Fox 
News.  Among  them  are  Fiti- 
patrick  and  McElroy.  controlling 
many  theatres  in  Michigan ;  the 
Butterfield  Circuit  in  Michigan; 
Kin  Mate  in  and  Ruben,  with 
their  chain  of  theatres  in  the 
Twin  Cities  territory.  Comer 
ford  Amusement  Company  of 
Philadelphia  territory;  Stanley 
Company.  Atlantic  City  terri 
tory,  and  Lubtmer  and  Trim, 
Chicago  territory 

Fox  News  hss  enjoyed  a  rapid 
and  steady  growth  since  its 
origin.  It-  -  than  six  years  ago. 
Entering  a  Md  crowded  with 
various  new*  reels  il  rapidly 
proved  its  right  to  patronage  by 
public  and  ••xhihitors 

T«Hl»y.  Jox  New*  holds  front 
rank  in  many  sections  of  the 
ntry  and  is  rapidly  leaching 
•a  commanding  position,  not  only 
-in  the  United  States  but  in  the 
I  thirty  odd  fon-ign  countries  in 
which  it  urrulAtes. 


Cameramen's  College 
Endorsed  by  Industry 


corners  of  the  globe. 

Fox  News  Wins  High 
Praise  from  Exhibitors 


FOX  NEWS  HANGAR, 

MINEOLA,  ITS  BASE 


When  "hell  breaks  loose"  a  man 
is  there  or  gets  there — fast.- 

The  others  were  forced  down. 
The  Fox  News  pilot  persisted. 
Near  Gary'.  Indiana,   he  came 
>wn  in  the  night.   Battered,  he 
..alked  to  a  farm  house,  hired  an 
*  automobile  and  drove  into  Chi- 
"^icago.  At  dawn,  he  delivered  the 
I  negative  to  Tallev  and  the  cut- 
Two  hours  later,  the  fi 


stance :  "The  wide  range  of 
jects  is  really  marvellous" — The 
Midway,    Montreal;   "When  it 
comes   to    new   thoughts  and 
originality  I  must  take  off  my 
hat   to   Fox   News"— Geo.  M. 
Krupa,   Hamilton   and  Aid! 
Theatres,  Lancaster, 
tHeater  without  Fox 
like  a  bank  without  funds' 
Herman  A.  Schwahn,  Eau  Claire 

Theater  Co.;  "There  is  not  a; prints  were  on  their  way  by 
company  on  the  market  that  has  maj)  to  Ncw  York.  Other  prints 
more  up-to-date  or  more  ex-  wcnt  to  all  parts  of  the  country- 
elusive  news  than  rox  News  — [ Millions  saw  the  Derby  on  Sun- 
John  P.  Freman,  Strand  Theater,  day  afternoon,  24  hours  after  it 
Maiden,  Mass.  |  had  been  run  in  Louisville.  Com- 

Every  week,  more  and  more,  petitors  did  not  reach  the  screen 
exhibitors  throughout  the  coun-  in  some  cases  until  two  days 
try   are   contracting    for    Fox1  later. 


News,  convinced  by  the  timeli 
ness  of  its  service,  the  originality 
ui  its  subjects,  its  use  of  color 
and  the  excellence  of  its  photog- 
raphy and  printing  that  it  is  the 
best  on  the  market. 


Thousands  of  Dollars 
in  Camera  Equipment 


This  is  but  one  example.  The 
international  polo  matches  in 
London  are  another.  Also  the 
English  Derby,  the  inauguration 
of  President  Hindenburg  of  Ger- 
many, the  Indianapolis  Auto 
Races,  etc.,  etc,  etc 

A  box  containing  a  partial  list 
of  Fox  News  scoops  appears  at 
bottom  of  this  page. 


To  keep  pace  with  the  rush  of  f   

world  events  and  to  supply  the  _    _  m 

:onstantly  increasing  staff  of  Fox  News  Fashions 


.  Hit  with  Public 


cameramen  with  the  best  in  me- 
chanical equipment.  Fox  News 
has  recently  spent  thousands  for 
the  latest  type  cameras,  lenses 
and  mounts.  Two  Akeley  high  It  is  computed  that  women 
speed  cameras,  the  last  word  in  |  comprise  sixty-five  per  cent  of 
photographic  equipment,  have  motion  picture  theater  audiences, 
been  acquired  for  New  York  What  does  every  woman  discuss 
office  at  a  cost  of  $4,000.  Three|and  think  about?  Fashions!  Fox 
new  Bell -and  Howell  cameras.  News  has  presented  each  season 
also  have  been  added  at  a  cost ,  the  latest  thing  in  dresses,  wraps 
of  $9,000.  Extra  lenses,  up  to 'and  sport  attire — displayed  on 
seventeen  inches  focal  length  living  models.  As  good  as  a  seat 
also  have  been  bought.  This  in  in  a  Fifth  Avenue  shop.  Fox 
addition  to  previous  equipment  News  shows  the  women  what 
valued  at  over  $25,000.  |they  want  to  see. 


Fox'  News  is  the  only  news- 
gathering  agency  in  the  world 
tha^,toow  owns  and  uses  its  own; 
iyrplane,  employed  exclusively  in, 
the  work  of  photographing  news 
events  and  bringing  the  negative 
to  the  home  office. 

The  plane,  a  Curtiss  Oriole  C-6, 
of  lf.0  horsepower,  with  a  rruis-, 
ing  speed  of  80  miles  an  hour, 
was  put  into  commission  July  21 
at  Curtiss  Field.  Long  Island.  It 
was  christened  by  Mrs.  William 
Fox  before  a  gathering  of 
notables  of  the  motion  picture, 
and  journalistic  worlds. 

The  plane  is  subject  to  call  at 
any  hour  of  day  or  night  winter 
or  summer,  to  rush  motion  pic- 
ture cameramen  to  the  scene  of 
a  big  news  story,  to  assist  in 
photographing  the  event  and 
then  to  speed  back  to  New  York 
with  the  cameramen  and  their: 
film.  The  plane  is  equipped  with 
a  complete  array  of  the  latest 
appliances  for  every  phase  of 
day  and  night  flying  and  for 
;  every  emergency.  Besides  an; 
r extra  gas  tank,  which  increases 
■the  flying  radius  to  75u  miles 
■without  a  stop,  the  plane  is  sup-1 
plied  with  the  latest  style  para- 
{chutes  for  all  passengers  and' 
[pilot.  The  pilot  is  Lieut.  George 
A.  Weis,  Jr.,  a  noted  aviator. 

Although  news  reels  and  news- 
papers have  at  times  rented  air- 
planes for  special  events,  no 
other  news  gathering  agency  has 
ever  owned  its  own  plane,  with 
a  staff  aviator.  Exhibitors  and 
the  press  have  hailed  this  inno- 
vation as  a  great  step  forward 
in  journalism. 


The  judgment  of  the  six 
Broadway  theatres  of  New  York 
City  is  a  fair  standard  of  ex- 
cellence. Each  week,  the  man- 
aging directors  of  these  six  first 
run  nouses  review  all  four  Amer- 
ican news  reels  and  from  their 
offerings  select  composite  reels 
for  presentation. 

Selection  is  entirely  on  a  basis 
of  quality.  The  judgment  of  six 
keen  and  experienced  theatre 
men  comes  into  play.  Fox  News 
competes  against  three  rivals,  no 
favors  asked  and  none  given. 

Month  in  and  month  out.  Fox 
News  leads  in  this  competitive 
showing.  Some  weeks.  Fox  News 
has  more  subjects  on  Broadway 
than  all  its  competitors  com- 
bined. Other  weeks  some  compet- 
itors will  press  close  for  leader- 
ship. But  an  a  erage,  taken  over 
the  months  and  years,  will  show 
Fox  News  far  ahead  of  all  rivals. 

Nor  does  this  take  into  account 
that  Fox  News  regularly  com- 
prises an  average  of  nine  sub- 
jects only,  while  competitors  fre- 
quently use  many  more  short 
subjects.  On  a  basis  of  actual 
footage  used,  the  showing  of 
Fox  News  would  be  even  greater 


than  when  computation  is  made 
by  subjects  used. 

Here  is  the  Broadway  record 
for  the  last  eleven  weeks,  typical 
of  the  showing  week  in  and  week 
out.  Fox  News,  37.3  per  rent; 
nearest  rival.  27  2.  next,  2fi.fi , 
next,  8.7.  Four  of  the  six  Broad- 
way houses  give  Fox  News 
preference  over  all  others.  One 
uses  nothing  but  Vox  News.  The 
other  puts  Fox  New*  second. 

Surely  this  showing  means 
that  Fox  News  is  truly  "might- 
iest of  All." 


Editor  Appointed  in 
the  Chicago  Territory 


Harry  I^iwrenson,  long  asso- 
ciated with  Fox  News  and  other 
motion  picture  enterprises  in 
this  country  snd  Europe,  has 
been  appointed  editor  of  the  Chi- 
cago branch  of  Fox  News.  This 
move  is  in  line  with  Fox  News 
policy  to  distribute  world  events 
as  close  to  the  source  as  possible. 
Millions  of  theater*  patrons  are 
now  served,  without  delay  from 
Fox  News  Chicago  office. 


An  innovation  in  motion  pic- 
ture journalism  was  the  estab- 
lishment in  the  early  Fall  of  1924 
of  Fox  News  camera  college,  for 
the  benefit  of  editors,  cameramen 
and  mechanical  experts.  The  lec- 
turprs  were  men  foremost  in 
various  lines  of  the  industry  and 
their  views  were  eagerly  heard 
by  Fox  News  employees  as  con- 
Jucive  to  aiding  their  task  of  giv- 
ing the  public  what  it  wants. 

Among  the  lecturers  were; 
Carl  Akeley,  inventor  of  the 
camera  that  bears  his  name  and 
big  game  hunter  and  explorer; 
W.  L.  Rothafel.  "Roxy."  of 
broadcasting  fame  and  presenta- 
tion director  of  the  Capitol 
Theater,  New  York  City;  Rowl- 
and V  Lee,  director  of  such 
famous  succesaea  as  "As  No  Man 
Has  Loved"  and  "Havoc",  Eric 
T.  Clarke,  manager  of  the  East- 
man Theatre  of  Rochester,  and 
Dr  Hugo  Riesenfeld,  managing 
director  of  the  Rialto,  RivoU.  and 
Criterion  Theatres,  New  York 
City 

Leaders  of  the  industry  en- 
dorsed Fox  News'  cameramen's 
college,  prominent  among  the 
well-wishers  being  Will  H  Hays, 
president  of  the  Motion  Picture 
Producers  and  Distributors  of 
America 


Fox  News  has  earned  a  rep. 

utation  for  speed  and  enterpri 
m  the  bringing  of  big  ncN 
events  to  the  screen  FIRST.  Hd 
once,  but  many  times,  have  cons» 
petitors  been  beaten  hour*— ew 
DAYS — in  the  delivering  of  pic- 
tures of  world-important  event! 
to  exhibitors.  It  has  gotten  to  bt 
a  habit,  and  theater  owners  of 
the  nation  have  come  to  expect 
Fox  News  to  be  first. 

I'erhaps  the  outstanding 
ample  of  this  priority  came  with 
the  running  of  the  world-famoul 
Kentucky  Derby  last  May.  The 
outstanding  sport  event  of  ths 
year,   renowned   as   j  thriller 
made  up  of  every  requisite 
pictorial  value,  every  newi 
picture  agency  in  the  country 
laid  eliilH.rate  plana  to  COV« 
Every  resource  of  human 
mechanical  sort  was  liberally 
ployed  by  all  of  them  but 
News  added  the  extra  mea 
of    foresight    that  spelled 
epochal  beat- 
Derby  Day  was  one  of 
shine  and  sudden  showers.  Whea> 
the  horses  went  to  the  post,  t.. 
skies  were  suddenly  darken 
Staff  cameraman  Edmund  Re-SfldJ 
took    a    desperate  chance — hH 
changed  his  shutter  at  the  verjfl 
last  moment  while  the  horeefl 
were  at  the  barrier    His  cameflpj 
was  ready  just  as  they  leaped  1 
away— but  it  WAS   ready  fori 
the  changed  light  conditions  and  I 
no  other  motion  picture  camera  I 
was.    Reek's  negative  looked  as 
if  it  were  made  on  a  bright,  sun-I 
shiny   day— the   race  could  be] 
watched  far  better  on  the  screen! 
than  it  could  at  the  actual  track,  I 
Director  in  Chief  Truman  H-l 
Talley  and  a  staff  of  cutters  were  I 
waiting  in  Chicago.   Reek  and 
the  other  Fox  News  cameramen 
delivered  their  film  to  the  pilot  of] 
an  airplane.   Through  the  gath-  ' 
ering  storm,   he  and   a  dozen 

fought  their  way  toward! 
Chicago. 


$1,000  in  Prizes  for 
Fox  News  Cameramen 


Recent  Outstanding  Achievements 


Camera  Cruise  on  the  "Mayflower" 
The  Scopes  Anti-Kvolution  Trial 
Dynamiting  the  Panama  Canal 
U.  S.  Defeats  Britain  at  Polo 
Grand  Prix,  Ascot  and  English  Derby 
Inauguration  of  Hindenburg 
Indianapolis  Automobile  Races 
Speedboat  Contest  on  Hudson 
America's  Navy  in  Australia 
The  Great  Kentucky  Derby 
Hunting  Icebergs  in  Atlantic 
and  Many  More! 


As  a  reward  far  exceptionally  j 
meritorious  work  during  the  | 
year  1924-1925.  two  prijea  of 
$500  each  were  given  by  Fox  I 
New*  to  Stall  Cameraman  Ed-  | 
mund  Reek  of  New  York  City, 
and  Field  Cameraman  Charles 
W  Herbert,  of  Montana. 

In  addition,  gold  watches  were 
given  to  Staff  Cameraman  Eric 
Mayell  of  Seattle,  and  Field 
Cameraman  Ernest  Corts  of 
Pennsylvania.  The  above  were  in 
addition  to  weekly  bonuses  paid 
for  outstanding  subject*. 


Staff  Cameramen  on 
Fleet's  Pacific  Trip 


When  the  combined  Atlantic 
and  Pacific  fleets  of  the  United 
Slate*  Navy,  a  magnificent  Ar- 
mada, started  on  its  year's  cruise 
to  the  islands  of  the  Pacifir  and 
to  Australia.  Cameraman  Ferd 
Fordham  of  Fox  Newi1  Na-» 
York  staff  went  along. 

From  Guantanamo  Bay.  Cuba, 
the  Panama  Canal.  Sail  Dicta, 
1.0s  Angeles  and  San  Francisco, 
Hawaii,  Samoa  and  Australia. 
Fordham  sent  numerous  Inter* 
esting  subjects  that  earned  place 
in  the  Issues  of  Fos  News. 

Fordham  was  first  with  pic- 
tures of  the  great  naval  and  land 
manoeuvers  at  Oahu.  Hawaii. 


FOX  NEWS  LEADS  THE  WORLD  IN  MOTION  PICTURE  JOURNALISM 

Fox  Film  CorporatiorL 


August  29,  1925 


MOVING    PICTURE  WORLD 


88i 


with 

MONTE  BLUE 

VERA  REYNOLDS 
WILLARD  LOUIS 

OTIS  HARLAN 
EDDIE  GRIBBON 
JACKIE  HUFF 
TOM  GALLERY 

Directed  by  CEORCE  HILL 

Jdap^non  and  Scenario  by  Darryl  Francis  Zaiiuck 


;  "r.» 


Classics  of  the  Screen 


884 


MOVING    PICTURE  WORLD 


August  29,  1925 


The  Showman  Who  Exploits  His 
Short  Subjects  to  Make  ADDED 
PROFIT  From  Them  Always 
Gets  the  Finest  Backing  on 


You  are  using  Short  Subjects  as  they  should 
be  used  only  when  you  are  using  them  to 
build  up  Better  Programs — and  exploiting  them 
to  make  Added  Profit. 

Fortunately  for  all  concerned,  more  exhibitors 
are  recognizing  this  than  ever  before — more 
Showmen  are  exploiting  their  one  and  two- 
reel  pictures  and  making  added  dollars  out  of 
them  than  at  any  other  time  since  the  long 
feature  came  into  vogue. 

To  all  you  Showmen  who  are  having  a  part 
in  the  stimulus  that  is  being  given  to  Short 
Subjects,  Educational  Film  Exchanges,  Inc.. 
renews  its  pledge  of  cooperation  with  you — 
that  its  obligation  to  you  only  begins,  and  does 
not  end,when  you  bookE  ducational  Pictures. 

Educational  Pictures  are  nationally  adver- 
tised to  your  patrons — consistent  advertising 
in  The  Saturday  Evening  Post  increases  their 
pulling  power  at  your  box-office. 


Short  subjects  have  had  a  great  deal 
of  stimulus  this  summer. The  coming 
season  should  show  hoiv  much  they 
can  mean.  With  the  exhibitor.  Who 
uses  them  as  they  should  be  used. 

DANNY  in  Film  Daily. 


A  full  line  of  accessories  is  available  to  help 
you  advertise  Educational  Pictures — post- 
ers, lobby  display  cards,  photographs,  slides 
Trailers  on  star  comedies  and  specials  can  be 
had  through  the  National  Screen  Service. 

A  press  sheet  on  each  two-reel  comedy  anc 
each  special  contains  information  about  the 
picture,  newspaper  stories  and  reviews,  prac 
tical  exploitation  suggestions,  one-column,  two 
column  and  three-column  "ad"  layouts  and  star 
and  scene  cuts.  Mats  for  advertising  and  pub- 
licity cuts  are  FREE. 


ri 


r: 


Educational  backs  up  every  Showman  who  \ 
backs  up  his  Short  Subjects.  Your  Educational] 
Exchange  will  give  you  the  fullest  cooperation, 


Member,  Motion  Picture  Produce 
Distributors  of  America,  Inl 
Will  H.  Hays,  President 


ugust  29,  1925 


MOVING    PICTURE  WORLD 


885 


The  first  three  comedies  on 
EDUCATIONAL'S  program  for  the  new 
^ason  have  been  reviewed  by  the  trade  press* 
t  idge  for  yourself  what  Educational  Pictures 
rill  mean  to  you  in  1925-1926  after  you 

lead  what  the  critics  say  about  them. 


"THE  TOURIST" 

Tuxedo  Comedy 
With  JOHNNY  ARTHUR 


e  is  the  best  two- reel  comedy  that  has  been  turned 
this  season.  It  is  a  charming  trifle,  and  there  is  every 
cation  that  in  its  star,  Johnny  Arthur,  Educational 
a  real  find.  He  is  a  delightful  personality  .  .  . 

i  of  the  best  bits  of  business  ever  concocted — one 
will  set  any  audience  howling  —  is  the  scene  in 
ich  Johnny  converts  his  car  into  a  stove  and  cooks  his 
akfast  on  its  various  parts.  It  must  be  seen  to  be 
reciated. 

1  if  a  real  star  and  entertaining  tale  and  excellent  di- 
ll iiltion  were  not  enough,  there  is  added  the  presence  in 
cast  of  the  most  promising  girl  we  have  noticed  on 
screen  in  a  blue,  or  even  a  red  moon.  She  is  Helen 
filter  ....  She  is  beautiful,  she  has  poise  —  she  is,  in 
n  language,  a  wow.  She  helps  to  make"The  Tourist" 
?al  knockout  that  any  house  should  welcome  with 
n  arms. — N.  Y.  morning  telegraph. 


or; 


s  is  the  first  of  the  series  of  Tuxedo  comedies  star- 
l  Johnny  Arthur  and  if  it  is  indicative  of  what  is  to 
ow,  the  series  should  be  a  profitable  one  for  all 
ids  .  .  . 

lliam  Goodrich  has  done  a  splendid  job  with  the 
;cting  and  the  cast  does  the  rest  with  the  good  story. 
There  is  a  touch  of  melodrama  to  it,  great  quantities 
:omedy  and  enough  suspense  to  keep  the  interest  at 
igh  pitch. — M.  P.  NEWS. 


"PLEASURE  BOUND" 

Mermaid  Comedy 
With  LIQE  CONLEY 

A  ROARING  COMEDY 

This  Mermaid  comes  through  big  on  waves  of  laughter. 
It  is  one  of  the  cleverest  and  funniest  ever  produced  in 
this  series.  .  .  .  the  subtitles  are  as  funny  as  the  gags 
— which  is  a  novelty  in  itself.  At  the  fishing  pier,  the 
laughs  come  so  fast  you  can't  count  them.  Probably 
the  funniest  fishing  scene  ever  filmed.  ...  A  scream — 
all  the  way. — FILM  DAILY. 

Here  is  an  exceptionally  good  comedy  with  amusing 

situations  galore  a  real  comedy  that  will  get  laughs 

from  any  type  of  audience.  .  . — M.  P.  NEWS. 

A  corking  good  comedy.  .  .  .  Lige  Conley  is  featured 
and  does  a  splendid  piece  of  work.  Clever  tricks  with 
the  automobiles  and  in  the  fishing  sequences  prove  to  be 
hilarious. . .  .  This  picture  strikes  a  funny  gait  from  the 
start  and  is  maintained  all  the  way.  Book  this  one  by 
all  means.— EX.  TRADE  REVIEW. 

Here  is  a  real  laugh- getter.  Dealing  with  the  misad- 
ventures of  a  family  who  set  out  on  a  fishing  trip  in  a 
Ford,  it  is  full  of  hilarious,  highly  original  "gags." 

— N.Y.  MORNING  TELEGRAPH. 

JIMMIE  ADAMS 

in  "Be  Careful" 

This  is  a  comedy  fairly  bulging  with  humorous  situa- 
tions and  some  good  slapstick  and  hokum.  It  is  well 
acted  by  a  competent  cast  and  should  go  exceptionally 
well  in  the  neighborhood  houses. — M.  P.  NEWS. 

This  a  lively-moving  number  that  has  a  good  quota  of 
laughs  scattered  all  the  way  through. — FILM  DAILY. 


a 


EDUCATIONAL 
FILM  EXCHANGES,  Inc. 


President  ' 


bur  ROD  Lfi 


PRODUCERS  DISTRIBUTING 
CORPORATION 


F.  C.  MUNROE,  Praident     RAYMOND  PAWLEY,  Vlce-Prwident  »i>d  Treuurtr     JOHN  C  FLINN.  Vlce-Prwident  and  Central  Man.gcr 


OCQUE 

tar  Productions 

P  NDOWED  with  every  physical  attribute  that  makes  for  popularity;  possessing  a 
magnetism  and  histrionic  talent  distinctive  and  thoroughly  schooled  under  the 
greatest  directors  of  stage  and  screen,  Rod  La  Rocque  has  attained  his  present  high  posi- 
tion as  the  foremost  romantic  actor  of  the  screen  through  sheer  merit  and  proved  box 
office  drawing  power. 

"THE  COMING  OF  AMOS,"  "RED  DICE,"  "BRAVEHEART"  and  "THE 
UNTAMED  GENTLEMAN"  are  the  titles  of  the  four  pictures  in  which  La  Rocque  will 
star  for  Cecil  B.  DeMille. 

The  stories  around  which  these  productions  will  be  made  were  selected  with  a  view 
to  giving  Mr.  La  Rocque  the  greatest  opportunity  for  the  exposition  of  his  magnetic 
personality  and  the  exploitation  of  that  distinctive  mimetic  talent  that  has  endeared  him 
to  the  motion  picture  patrons  throughout  the  world. 

A  Qreat  Star  Whose  Name  Is  Magic  at  the  Box  Office — 

Stories  Rich  in  Romance — Teeming  with  Action  and  Color — 

Productions  Personally  Supervised  by  Cecil  B.  DeMille — 

Master -Craftsman  and  Showman  Supreme — 

BOX  OFFICE  ATTRACTIONS  OF  SUPERLATIVE  VALUE! 


CECIL  B.  DE  MILLE  presents 

ROD  La  ROCQUE 

'rhtUnta^an' 

CjQn*'      Cosmo  Hamilton 

Lillian  facli.\*ri  Reynolds. Robert  Edeson.  Josephine  Norman 


ersonallv  Supervised  by  Cecil  R  Df  Mh  I  F 


888 


MOVING    PICTURE  WORLD 


August  29,  19: 


Presented  by 
JESSE  J.  GOLDBURG 

Produced  by 
INDEPENDENT  PICTURES  CORP 

Directed  by 
WILLIAM  J.  CRAFT 


There  is  enough  action  in  this  picture  to  satisfy  the  most  insatiable  of 
thrill-seekers — the  story  is  filled  with  punch,  with  plenty  of  romance,  a 
touch  of  mystery  and  a  very  unusual  climax  !  Bob  Custer's  horsemanship 
is  something  that  your  patrons  are  going  to  talk  about ! 

If  you've  been  playing  the  Bob  Custer  pictures  you  know  that  the 
popularity  of  this  young  star  is  growing  in  leaps  and  bounds.  If  you 
haven't  you've  been  missing  one  of  the  biggest  Western  bets  of  the 
industry ! 

Get  aboard  this  one !  !  ! 

Distributed  by 

FILM  BOOKING  OFFICES  OF  AMERICA,  INC. 

723  Seventh  Ave.,  New  York,  N.  Y. — Exchanges  Everywhere 

Exclusive  Foreign  Distributors:    R-C  Export  Corp.,  723  Seventh  Ave.,  New  York. 
AGENTS:    London,  Berlin  and  Paris. 

Thematic  Music  Cue  Sheets  Available  on  All  Our  Features 


\ 


G/te 


MoviIstg  Picture 

WORLD 

Founded  j'n  ltyOJ  by  J.  P.  Chalmers 


The  Editor's  Views 


IT  would  do  a  cynical,  blase — that's  an  editor's 
word  for  hard-boiled — exhibitor  a  lot  of  good 
to  attend  a  few  sessions  of  the  Paramount 
Training  School  for  Theatre  Managers. 

It  did  us  a  lot  of  good.  And  we  are  free  to  admit 
that  we  are  among  the  vast  army  who  greeted 
Harold  Franklin's  announcement  of  a  plan  to  pre- 
pare young  men  for  exhibiting  through  the  means 
of  a  school  with  more  than  one  grain  of  salt. 

We  went  through  three  stages.  First,  the  stage 
where  the  mere  idea  was  food  for  a  smile — if  not 
a  sneer.  Second,  after  we  had  read  the  prospectus 
and  detailed  plans  of  the  school.  This  was  the 
stage  where  we  were  willing  to  admit,  "Gosh,  they 
MAY  have  a  real  idea,  a  constructive  plan.  There 
is  a  ring  of  sincerity  about  the  statement  of  plans. 
It's  worth  a  chance." 

The  third  stage  is  present  today.  We  have  con- 
cluded three  days  of  work  as  a  voluntary  member 
of  the  "faculty."  Our  own  contribution  has  been 
trifling,  merely  that  of  providing  the  pupils  with  a 
historical  background  to  the  more  practical  and 
definite  work  that  the  course  really  consists  of. 

But  we  have  met  the  pupils,  and  we  are  im- 
pressed with  the  type  of  men  who  are  setting  about 
to  prepare  themselves  for  the  vocation  of  theatre 
management.  Impressed  with  their  types,  their 
past  records,  and  their  personalities;  won  to  admir- 
ation by  their  sincerity  and  whole-hearted  desire 
to  bore  in  and  WORK. 

And  we  have  met  the  men  who  are  showing  these 
pupils  through  the  shoals  and  their  eyes  to  the  bea- 
cons. We  are  here  to  say  that — in  common  with 
many  veterans  of  this  business — we  would  pay  a 
lot  of  money  to  sit  in  the  same  seats  as  these  pupils 
and  profit  by  the  wealth  of  information  that  will 
be  theirs. 

*    *  * 

WHEN  John  Barry,  supervising  the  work  of 
the  school,  introduced  us  to  E.  J.  Myrick  on 
the  occasion  of  our  first  visit,  we  opened 
our  eyes. 

E.  J.  Myrick  is  no  theorist.  In  recent  years  gen- 
eral manager  of  the  great  Jensen  and  Von  Herberg 
chain,  his  entire  picture  career  has  equipped  him 
for  a  practical,  hard-pan  knowledge  of  theatre  man- 
agement from  advertising  to  the  balance  sheet. 

Paramount  has  drafted  a  man  of  Myrick's  calibre 


to  aid  in  the  work  of  the  school.  I  don't  know  how 
you  exhibitor  readers  feel  about  it,  but  I  am  frankly 
willing  to  state  that  on  my  own  entry  into  the  busi- 
ness I'd  have  given  a  lot  for  the  privilege  of  going 
to  school  under  E.  J.  Myrick. 

That  is  but  a  sample.  Every  member  of  the 
Paramount  organization,  from  studio  through  to 
publicity,  and  on  to  real  estate,  is  working  to  give 
the  best  that  is  in  him — the  total  of  all  he  and  his 
organization  have  learned  in  years  of  struggle  and 
hardship — to  these  youngsters  whose  presence  in 
the  school  is  a  credit  to  the  business  we  call  theatre 


managing. 


*  * 


I AM  enthusiastic.    I  can't  help  it.    My  only  re- 
gret is  that,  without  giving  the  names  of  all 
the  lecturers  and  verbatim  reports  of  their 
frank,  concrete  talks,  it  is  impossible  to  transfer  my 
enthusiasm  to  the  reader. 

There  is  a  concrete  example,  however,  that  tells 
much. 

Harry  Kress,  of  Piqua,  Ohio,  has  been  an  exhib- 
itor— and  a  successful  one — for  as  many  years  as 
we  can  remember. 

Harry's  son  has  been  assisting  him  about  his 
theatres  for  a  year  or  so.  That's  the  only  school  to 
which  any  theatre  man  could  go  in  past  years. 

We  imagine  that  Harry  met  the  first  announce- 
ment of  the  school  with  much  the  same  attitude 
that  we  did.  But  at  any  rate  he  came  on  to  New 
York  to  investigate.  The  result  was  the  entrance 
of  his  son. 

This  we  did  not  know  until  we  appeared  for  our 
own  third  lecture  and  ran  into  Harry  Kress. 

"What  are  you  doing  around  a  school?"  we 
asked. 

"Nothing  but  looking  on,"  was  the  answer.  "But 
let  me  tell  you  that  as  recent  ago  as  five  years  if  I 
had  had  the  chance  to  get  the  information  that  my 
own  son  has  absorbed  in  the  few  days  of  this  school 
I  would  have  paid  ten  thousand  cash  and  con- 
sidered it  a  bargain." 

That— from  a  cynical,  HARD-BOILED  ex- 
hibitor. 

I  don't  need  to  say  any  more. 


m  o  y  i  N  r;  /'  /  c  7  u  i>  /•.  w  o  i<  a  d 


Auguit  29,  1925 


There's 
Extra 

MONEY 

in  the 

Short 

Subject 


Are  You 

(jetting 

YOURS? 


Advertising 

Does 

It. 


Moving^  P  ic  txir^e 

WORLD 

EDITOR  ROBERT  E.  WELSH 

i'ublr.l.<-l  VJ->->ly  \,y  CKALMSBJ  PUBLISHING  COMPANY,  SIS  Fifth  Amu,  Naw  York,  N.  Y. 
'I  «l«jj|i«na:  Murray  Hill  1 610- 1 -2-3.    Mernbar  Audit  Bureau  of  Circulation*.    John  I".  Chalmers,  president; 

James  P.  Chalmers,  Sr.,  vice-preiident;  Alfred  J.  Chalmers,  vice-president;  Eliza  J.  Chalmers,  lecreUrjr 
and  treasurer,  and  Krvin  L  Hall,  business  manager. 

Branch  Offices;  Joseph  Esler,  5434  Olenwood  Avenue,  Chicago;  W.  E.  Keefe,  1312  Stanley  Avenof, 

Holly wood,  < 

Managing  Editor — John  A.  Archer.   Advertising  Manager— Ben  H.  Grimm.    Circulation  Manager— 

OmHIC:  J    SIk  -i 

Subscription  price:  United  States  and  its  possessions,  Mexico  and  Cuba,  $3.00  a  year;  Canada,  $3.50; 
foreign  ".unities  (postpaid),  $1000  a  year.  Copyright,  1725,  Chalmers  Publishing  Co.  Copyright 
throughout  Great  Britain  and  Colonies,  under  the  provisions  of  the  Copyright  Act  of  1911.  (All  right* 
reserved.) 

Other  publications:  Cine  Mundial  (Spanish).    Technical  books. 


VOLUME  75 


NUMBER  9 


889 
891 
892 
893 


To  Keep  You  Posted 

Editorial   

Speaking  Freely  

Survey  Shows  Big  I  Jet  line  in  Pictures  Abroad  

iVJayoralty  Fight  Ends  Cohen  Walker  Feud  

Mid  on  Arbitration  and  Contract  August  24    894 

  895 

  895 

  896 

  897 

,   898 

  899 

  955 


f'onn.  Pxhibitors  Will  Appeal  I  )<•<  i  -.ion  Upholding  New  'l  ax. 

Albany  Woman  Muds  Record  Film  Career  

I'alhex  Provides  '  ante  ra  and  I'rojcctor  for  Non-Theatricals  , 

I'laces  Cameraman  on  Far  with  Star  

I.at-mmle  Inaugurates  Preview  Farlies  for  Small  Towns  

Exhibitors'  News  and  Vierws  

Projection   


To  Sell  Your  Seats 


Selling  the  Pidure  to  the  Public  (Department)   909 

Holland  Makes  His  Windshield  Cards  Not  Only  Self  Supporting  but  I. iked   909 

Production  Hints  from  F.dward  F.  Uyman   910 

binds  New  Idea  for  Big  T  own  Contest   911 

Heauty  Parlor  Is  Latest  Show  Idea   911 

Tied  ('barley's  Aunt  to  a  Stove  Campaign   912 

Stenciled  Signs  on  Fifty  Walks   912 

Used  Old  Maps  in  a  Treasure  Hunt     913 

The  First  Run   922 


To  Aid  Your  Bookings 


Straight  from  the  Shoulder  Reports   904 

Reviews    917 

Pep  of  tin    Program     920 

Current  and  Advance  Releases   950 

Index  to  Releases   961 


Speaking  freely 


A  very  enjoyable  few  weeks. 
Pictures,  good  pictures,  and  plen- 
ty of  them.  "The  Wanderer," 
the  year's  first  of  a  spectacular 
nature.  A  good  show.  "The 
Gold  Rush"  —  long  awaited. 
Laughs  —  laughs  in  abundance. 
What  else  could  we  expect  from 
Chaplin?  And  Joe  Plunkett  is 
turning  so  many  away  up  at  the 
Strand  that  he  has  had  to  put  on 
a  midnight  show.  Though  many 
of  us  "experts"  will  insist  on  tell- 
ing you  that  while  we  frequently 
laugh  our  heads  off,  it  isn't  Chap- 
lin at  his  best.  These  on  the 
heels  of  "Sally  of  the  Circus," 
"The  Unholy  Three,"  "The 
Homemaker"  and  so  on.  Looks 

like  a  good  season,  boys. 

*  *  * 

About  Chaplin.  When  even 
venturing  to  question  Chaplin's 
methods  and  results  we  feel  like 
a  woodpecker  with  a  grudge 
against  the  Woolworth  Building. 
But  it  seems  to  our  own  humble 
self  that  Chaplin's  genius  plus 
the  sense  for  story  and  organiza- 
tion possessed  by  Harold  Lloyd 
would  be  a  comedy-maker's 
heaven.  Give  me  Sam  Taylor's 
story  bump  and  directing  ability 
and  I  think  I  could  improve 
Chaplin.  Of  course  it  is  only  an 
editor  who  could  modestly  set 
out  to  paint  the  lily.  But  what's 
a  little  painting  job  between 
editors? 

*  *  * 

Incidentally,  having  mentioned 
Sam  Taylor.  Here's  something 
always  gives  us  a  laugh.  Our 
most  impressive  critics  feel  that 
no  year  can  pass  without  their  in- 
dividual discovery  of  a  startling 
new  directing  genius.  Some  of 
the  wonders  they  discover  make 
one  good  picture  and  are  never 
heard  from  again.  But  that  must 
be  the  fault  of  the  low-brow  pic- 
ture audiences,  or  the  super  low- 
brow producers. 

-  *    *  * 

Meanwhile  a  chap  like  Sam 
Taylor  spends  many  years  on  the 
Lloyd  lot.  Writing,  co-directing, 
and  finally  in  complete  super- 


vision of  the  Paramount-Lloyds. 
You  don't  get  THERE  without 
the  goods.  And  we  are  willing 
to  bet  that  there  are  any  number 
of  our  metropolitan  stars  who 
wouldn't  know  the  name  if  you 
mentioned  it.  What  glory  is 
there  in  discovering  a  ten  year 
veteran? 

*  *  * 

Big  doings  today — Thursday. 
Out  in  Indianapolis.  Executive 
meeting  of  First  National.  Much 
shooshing,  a  little  bit  of  pish-pish, 
and  a  dash  of  mystery.  Anything 
might  happen.  It  is  known  that 
Bob  Lieber's  health  has  not  been 
of  the  best  for  many  months.  It 
is  only  his  sense  of  loyalty  to  the 
organization  and  his  colleagues 
that  has  kept  him  at  the  helm  for 
quite  some  time.  The  affable, 
capable  leader  may  find  it  neces- 
sary to  step  out  this  time.  Or, 
again,  they  may  once  more  in- 
duce him  to  hold  on.  No  telling. 
Other  executive  changes  hinted. 
Maybe  policy  changes.  No  tell- 
ing here,  either.  But  it's  hot 
weather  to  ride  all  the  way  to  In- 
dianapolis if  nothing  will  happen. 

*  *  * 

Put  this  one  in  the  book.  The 
campaign  for  the  opening  of  the 
new  Embassy  Theatre. 

A  hole  in  the  wall  entrance. 
Six  hundred  seats.  No  opportu- 
nity for  electric  lights,  no  front 
at  all  if  you  want  to  tell  the  truth. 

How  to  put  it  over?  How  to 
start  i  t  off  with  fireworks  and 
hurrahs? 

Then  the  announcement  that 
Gloria  Gould,  daughter  of  George 
Jay  Gould,  was  to  manage  a  mo- 
tion picture  theatre  with  full 
sway  to  put  into  effect  her  own 
ultra  ideas.  Front  page  stuff. 
Then  a  series  of  ads,  distinctive 
personal  messages  from  Miss 
Gould  herself.  And  for  weeks  a 
painted  signboard,  reproducing 
the  New  York  World  front  page 
story,  that  has  never  failed  to 
stop  'em  on  Broadway. 

I'll  say  that's  putting  it  over. 
Sort  of  four-coloring  a  White 
Elephant.    Put  it  in  the  book. 


Oscar  Price.  Pulling  an  "on 
again,  off  again,  Finnegan"  act. 
With  Associated  Exhibitors.  But 
I  guess  it  is  all  set  now.  Just  a 
mere  matter  of  wrapping  up  the 
red  tape  and  giving  the  auditors 
their  turn. 

Very  interesting.  Oscar  Price 
has  a  standing  in  the  picture  in- 
dustry, a  following  in  financial 
circles.  A  rare  combination.  And 
holding  out  possibilities  of  con- 
tributing some  important  chap- 
ters to  the  picture  business  of  the 
coming  years. 

We  remember  one  day  that  we 
reminisced  with  Oscar.  And 
checked  over  the  number  of  op- 
portunities he  has  had  to  cut  his 
eye  teeth  as  a  picture  man  since 
leaving  the  right  hand  of  William 
Gibbs  McAdoo.  Associated  Pro- 
ducers—  Tom  Ince,  Mack  Sen- 
nett,  among  others  to  handle — 
Fred  Warren,  Al  Lichtman  and 
so  on. 

Yep,  Oscar  has  cut  his  eye 
teeth.  When  he  decides  to  step 
into  Associated  you  know  that 
he  knows  what  he  is  doing.  So 
prepare  for  action.  Not  fire- 
works— but  methodical,  carefully 
planned,  deliberate  work. 

*    *  * 

Maybe  we'll  have  to  call  up  the 
engraver  and  artist  and  have  a 
standing  head  made  reading, 
"Dear  Martin — Let's  stick  to  the 
facts."  We  hate  to  do  it,  because 
we  have  sense  of  humor  enough 
to  realize  that  no  one  else  cares 
a  hoot  about  it. 

First  Martin  slipped  on  circula- 
tion facts.  Then  he  went  on  to 
a  minor  matter  when  he  gave  the 
impression  that  his  paper  was 
THE  textbook  at  the  Paramount 
Theatre  Managers'  School. 
Rather  tough  on  Paramount  as 
an  estimate  of  its  intelligence. 
Because  the  FACT  is,  of  course, 
that  ALL  of  the  trade  papers  are 
serving  their  purpose  as  text 
books.  At  least,  three  of  them 
are.  Three  very  good  ones,  "if 
we  do  say  it  as  shouldn't." 

— R.  E.  W. 


892 


MOVING    PICTURE  WORLD 


August  29,  1925 


Survey  Shows 
Big  Decline  in 
Pictures  Abroad 

A CAREFUL  survey  of  European  productions  during 
the  last  month  or  two  shows  a  rather  sensational 
decline.  This  is  not  due  to  the  hot  season,  to  vaca- 
tion time  or  to  any  other  fortuitous  circumstance.  It  is  the 
result  of  inherent  causes  which  in  all  probability  will  in 
the  future  grow  rather  than  diminish. 

The  warning  voices  raised  both  here  and  on  our  side  of 
the  water  against  underestimating  the  competition  of 
European  producers  may  or  may  not  have  been  sincere 
but  they  clearly  come  under  the  heading  of  false  alarms. 
Whoever  watches  the  activities  of  European  producing 
concerns  with  the  least  attention  can  have  no  doubt  what- 
ever that  the  star  of  the  Americans  is  in  the  ascendant 
and  that  the  immediate  future  at  least  belongs  to  them. 
One  does  not  qualify  as  an  expert  on  the  European  situa- 
tion by  rushing  through  the  Continent  on  a  hurried 
schedule,  glancing  at  some  studios  and  listening  to  the 
cheerful  chirpings  of  press  agents.  Going  somewhat  into 
details,  it  may  be  remarked  that  in  regard  to  quantity 
Germany  is  doing  better  than  any  other  country,  but  the 
stuff  that  is  being  turned  out  has  very  little  chance  out- 
side of  Germany. 

It  is  characteristic  of  the  situation  as  it  exists  today  that 
in  France,  Germany  and  Italy  the  native  producers  all 
seem  anxious  for  American  alliances  of  some  kind, 
not  as  a  matter  of  choice  but  as  a  matter  of 
stern  necessity.  In  my  recent  letters  I  have 
touched  upon  some  of  these  alliances  in  France  and 
Germany.  Now  Italy  is  seeking  American  connections 
more  eagerly  than  ever  before.  It  is  rumored  that  the 
Unione  Cinematografica  Italiana  wants  to  form  some  sort 
of  a  partnership  with  Paramount.  The  big  banks  that 
hold  practically  all  of  the  stock  of  the  U.  C.  I.  are  very 
desirous  of  forming  such  a  partnership  but  the  American 
company  shows  no  great  eagerness.  It  is  claimed  in  Rome 
that  Paramount  proposes  to  make  a  series  of  pictures  in 
Italy  and  that  the  U.  C.  I.  may  be  able  to  help  in  some 
way.  So  far  that  seems  to  be  little  more  than  loose  talk 
inspired  probably  by  the  hopefulness  of  the  Italian 
company. 

With  the  American  pre-eminence  in  production  well 
assured,  the  next  phase  in  the  development  of  the  Euro- 
pean film  situation  will  be  the  struggle  for  the  control  of 
distribution  and  exhibition.  Curiously  enough,  while  pro- 
duction is  almost  at  a  standstill  the  building  of  theatres  is 
progressing  everywhere  with  the  most  astonishing  rapid- 
ity. The  fact  has  not  been  lost  upon  the  American  com- 
panies who  .have  gained  a  foothold  in  Europe.  Several  big 
theatres  in  the  key  cities  of  France  are  now  controlled  by 
American  producing  interests;  a  similar  movement  is 
making  progress  in  Germany.  There  are  unmistakable 
signs  that  a  drive  is  in  preparation  in  Italy  where  two  or 
three  owners  of  theatre  circuits  have  been  having  things 
all  their  own  way,  taking  what  they  want  and  fixing  their 
own  prices.  They  feel  that  a  struggle  is  on  the  wray  and 
are  buying  up  theatres  right  and  left.  It  is  not  at  all 
unlikely  that  the  American  concerns  here  will  pool  their 
interests  while  the  battle  is  in  progress. 

It  is  a  safe  prediction  that  within  a  short  time  at  least 
one  or  two  of  the  big  American  companies  will  have  thea- 
tres of  their  own  in  every  key  city  throughout  Europe  to 
assure  them  of  an  opportunity  to  make  the  best  of  their 


By 

W.  Stephen  Bush 

first-run.  American  influence  and  power  in  the  film  affairs 
of  Europe  are  growing  every  day.  The  fact  is  not  due  to 
luck  nor  even  to  greater  financial  resources  but  simply  to 
the  superior  quality  of  American  workmanship.  There 
are  other  reasons  beneath  the  surface  which  have  been 
described  in  Moving  Picture  World  more  than  once  and 
which  need  not  be  repeated  here.  If  the  Europeans  ex- 
pect to  stay  in  the  procession  there  is  a  place  for  them, 
but  they  must  for  the  present  at  least,  be  satisfied  with  co- 
operation and  forget  about  reciprocity. 

There  is  one  country  in  Europe  which  views  the  Ameri- 
can film  with  a  friendly  eye  and  gives  it  a  hospitable  re- 
ception, satisfied  to  leave  the  question  of  reciprocity  to 
the  natural  laws  of  supply  and  demand.  I  am  speaking  of 
Sweden.  Just  now  in  midsummer  a  very  large  percentage 
of  the  motion  picture  theatres  in  Sweden  are  closed,  for 
the  people  there  have  to  make  the  best  of  their  short 
summer.  There  are  plenty  of  open  air  shows,  but  the 
average  Swede  loves  his  summer  too  well  to  spend  much 
time  for  anything  but  outdoor  sports. 

Sweden  in  proportion  to  its  size  is  well  provided  with 
picture  houses,  possessing  about  800.  In  Stockholm,  with 
a  population  of  less  than  half  a  million,  there  are  close  to 
a  hundred  houses.  Compared  to  the  rest  of  Europe  the 
Swedish  houses  approach  the  American  ideal  of  a  first- 
class  picture  theatre.  The  houses  in  winter  all  do  a  splen- 
did business,  according  to  my  information. 

Sweden  likes  to  make  an  occasional  big  film  with  a  bid 
for  international  patronage,  though  at  present  she  is  not 
doing  very  much.  The  next  big  film  on  their  "international 
program"  is  a  superfeature  built  on  Selma  Lagerhoef's 
much  read  romance,  "Jerusalem,"  which  will  contain  two 
parts  and  will  probably  reach  close  to  9,000  feet.  The  film 
prosperity  of  Sweden  is  largely  due  to  the  enlightened 
policy  of  its  government,  which  does  not  tax  the  industry 
to  death  like  the  governments  on  the  Continent. 

The  Aubert  feature,  "Salammbo,"  of  which  a  full  de- 
scription has  been  printed  in  these  columns  some  time  ago, 
will  have  its  first-run  in  the  Grand  Opera  of  Paris.  Literary 
and  social  "lights"  were  somewhat  indignant  at  this  con- 
cession of  the  government  to  a  mere  film,  but  the  French 
government  wants  to  encourage  native  productions  even 
if  it  does  on  the  other  hand  impose  crushing  taxes  on  the 
theatres.  The  first  showing  of  "Salammbo"  will  take 
place  October  15,  two  days  before  the  assembling  of  the 
great  International  Film  Congress. 

Great  as  was  the  indignation  of  the  Parisians  over  the 
purchase  of  the  little  classic  theatre  by  the  Paramount 
for  converting  it  into  a  picture  house,  it  has  now  been 
succeeded  by  a  great  calm.  All  the  painful  anticq>ations 
of  distinguished  literary  ladies  and  gentlemen  have  been 
put  to  shame  by  the  generous  and  enlightened  attitude 
of  the  American  company.  The  huge  building  in  which 
the  little  theatre  was  housed  will  be  completely  recon- 
structed and  when  finished  will  look  like  a  first-class  crea- 
tion of  modern  American  architecture.  Best  of  all,  from 
the  French  point  of  view,  the  little  theatre  with  some  added 
improvements  will  be  let  to  the  "Societe  de  Auteurs 
Dramatiques"  at  a  nominal  rent. 

There  will  be  a  great  International  Film  Ball  at  Nice 
to  which  all  nationalities  will  be  invited.  For  particulars 
address  M.  Comte  de  Castellane,  Nice. 


- 


if 


August  29,  1925 


MOVING    PICTURE     WORLD  893 


Mayoralty  Fight  Ends  Cohen-Walker 
j    Feud;  All  Are  Out  to  Elect  Senator 

Qovernor  Smith  Helps  Bury  Hatchet — T.O.C.C* 
Directors  Pledge  Support;  Offer  Headquar- 
ters for  Camp — Plan  Massive  Campaign  to 
Aid  Tammany — Not  Unfriendly  to  Hylan 

By  TOM  WALLER 

WITH  Governor  Smith  as  the  intermediary,  State  Senator  James  Walker 
and  Sydney  Cohen  have  agreed  to  bury  the  hatchet.    Because  of  Tam- 
many's choice  of  Walker  in  the  mayoralty  issue  soon  to  be  thrashed  out 
in  Manhattan's  Democratic  primaries,  differences  of  the  past  few  years  between 
the  former  president  and  the  ex-chief  attorney  of  the  M.  P.  T.  O.  A.  have  come 
to  an  abrupt  halt. 

Manhattan  exhibitors  under  the  leadership  of  Cohen  have  already  in  the 
embryo  a  campaign  of  massive  proportions  to  insure  Walker's  elevation  to  the 
City  Hall  throne  now  occupied  by  John  F.  Hylan. 

Cohen's    Position  Delicate 

Cohen's  position  is  acknowledged  to  be  a  delicate  one.  He  is  known  to  be 
closely  allied  to  New  York's  Governor  and  yet  also  to  have  been  a  frequent 
visitor  to  City  Hall.  It  is  a  familiar  fact  to  many  in  New  York  that  Hylan 
some  time  ago  appointed  Cohen  to  a  high  position  on  the  city's  committee  per- 
taining to  housing  conditions  and  rentals. 


There  have  been  some  rumors,  since 
Tammany's  announcement  of  its  official 
choice  in  the  running,  that  New  York  ex- 
hibitors would  put  their  shoulder  to  tlv 
Walker  wheel.  The  differences  that  until 
this  week  were  existent  formed  the  chief 
barrier  to  any  great  amount  of  cr-TC'e'ice 
being  associated  with  these  whisperings. 

Just  before  this  issue  of  Moving  IJicturj 
World  was  ready  to  go  to  press,  however, 
matters  in  this  respect  suddenly  took  definite 
shape.  This  was  brought  about  by  an  un- 
expected executive  session  of  the  directorate 
of  the  Theatre  Owners  Chamber  of  Com- 
merce being  called. 

Stand   is  Unmistakable 

At  that  secret  session  a  resolution  was 
adopted  which  leaves  no  circumspection  as 
to  the  trend  of  exhibitor  sentiment  for  the 
highest  municipal  office.  This  openly  pro- 
vides that  the  T.  O.  C.  C.  shall  individually 
and  unanimously  support  the  pick  of  the 
Tammany  headquarters.  Not  only  that  but 
the  resolution  calls  for  the  T.  O.  C.  C. 
quarters  in  the  Times  building  being  used 
during  the  campaign  as  a  wigwam  of  the 
theatre  owner  voters  to  confer  and  devise 
ways  and  means  for  the  successful  placement 
of  Walker  as  New  York's  official  Dcno- 
cratic  candidate  for  Mayor. 

When  the  resolution  was  first  introduced 
it  is  understood  that  several  of  the  directors 
voiced  against  the  taking  of  a  public  stand 
on  this  sentiment  at  the  present  time.  This, 
however,  not  until  after  a  unanimous  vote 
for  the  support  of  Walker  had  been  regis- 
tered. 

It  is  said  with  authority  that  the  excep- 
tions to  publicizing  their  stand  at  this  time 
were  due  mainly  to  the  fear  of  reprisals  from 
the  Hylan  camp  in  view  of  the  circumstances. 

Cohen,  who  introduced  the  resolution  and 
who  is  chairman  of  the  T.  O.  C.  C.  director- 
ate, is  credited  with  having  answered  such 


apprehensive  queries  with  the  reply  that  re- 
prisals were  to  be  expected  in  such  a  heated 
election  as  the  primaries  here  promise.  In 
such  a  situation  the  old  adage  of  "you're 
with  us  or  ag'in  us"  made  the  action  an  out 
and  out  proposition,  one  way  or  the  other. 
Once   Supported  Hylan 

The  action  of  the  T.  O.  C.  C.  directorate 
should  not,  however,  allow  the  impression  to 
prevail  that  the  local  showmen  are  against 
Hylan  for  any  personal  reason.  He  seems 
to  be  generally  accepted  as  a  friend  of  the 
industry.  In  fact  Cohen  was  chairman  of 
the  motion  picture  campaign  committee 
which  helped  re-elect  Hylan  four  years  ago. 
The  Mayor  at  that  time  is  said  to  havo 
publicly  expressed  his  gratitude  for  the  work 
of  the  film  men. 

But  Walker  is  essentially  regarded  as  being 
in  closer  sympathy  with  the  industry  because 
of  his  actual  knowledge  of  its  needs  through 
participation  within  its  ranks.  Again 
Walker's  close  relationship  to  the  Governor 
furthers  his  aptitude  as  a  film  candidate. 

Should  Walker,  however,  be  defeated  at 
the  primaries,  it  is  said  that  the  New  York 
film  men  will  subscribe  the  same  vigorous 
support  for  the  election  of  Hylan  that  tin  y 
mustered  four  years  ago. 

Because  of  this  situation  some  close  asso- 
ciates of  Cohen  credit  him  with  having  little 
fear  of  anything  in  the  nature  of  a  reprisal 
being  directed  this  way  from  the  Hylan 
camp. 

Hatchet  "Buried  Deeper" 

The  burial  of  the  hatchet  between  Cohen 
and  Walker  has  been  expected  right  along, 
in  fact  several  months  prior  to  any  rumbling 
of  the  job  now  aspired  for  by  the  Democra- 
tic House  leader.  Evidence  of  a  letting 
down  of  the  barriers  between  these  two  had 
been  observed  at  various  functions  where 
they  were  both  included  on  the  speakers' 
list     The  entrance  of  the  political  issue  has 


SENATOR  JAMES  J.  WALKER 

only  resulted,  a  few  comment,  in  the  hatchet 
being  "buried  deeper." 

Big   Tammany  Aid 

The  entrance  of  the  exhibitors  into  the 
mayoralty  battle  should  prove  to  be  one  of 
Tammany's  most  powerful  aids.  The  in- 
fluence wielded  by  about  600  screens,  said  to 
comprise  the  representation  of  the  T.  O. 
•C.  C,  is  conceded  by  some  authorities  to  be 
even  greater  in  reaching  more  drastically 
and  effectively  the  voters  included  in  Man- 
hattan's population  of  over  6,000,000  persons, 
than  the  media  of  the  newspaper  or  district 
leader. 

Should  New  York  showmen  include  in  their 
campaign  the  utilization  of  trailers  and  other 
Walker  propaganda  on  their  screens,  which 
authoritative  sources  are  inclined  to  doubt 
now,  there  may  be  a  tremendous  national  re- 
action. This,  in  view  of  the  fact  that  it 
would  be  the  first  time  in  political  history 
that  an  army  of  theatres  has  actually  taken 
an  open  position  and  declared  itself,  with  no 
strings  flying,  for  one  political  party. 

A  possible  illustration  of  the  Walker 
tendency  manifested  itself  in  the  Rialto  on 
Broadway  even  last  week.  Dr.  Hugh  Riesen- 
feld  in  an  interview  with  the  writer  a  year 
ago  declared  that  one  of  the  secrets  in  the 
successful  management  of  a  motion  picture- 
theatre  was  to  prohibit  the  seeping  into  the 
program  of  anything  smattering  of  a  partisan 
aspect.  Yet  one  of  his  stellar  attractions  at 
the  show  which  we  attended  several  days 
ago  was  a  song  about  Walker  as  "our  next 
Mayor"  rendered  by  Ben  Bcrnie.  The  effect 
in  the  theatre  was  proven  at  that  instance 
by  the  round  of  applause  the  mentioning  of 
Walker's  name  received. 

It  is  interesting  to  note  that  in  Cohen's 
private  office  are  photographs — facing  one 
another — of  Walker  and  Hylan.  The  photo 
of  Walker  has  occupied  the  same  position 
near  Cohen's  desk  since  1921  and  1922  when 
(Continued  on  next  page) 


894 


MOVING    PICTURE  WORLD 


August  29,  1925 


Qovernor  Smith  Helps  Bury  Hatchet 


(Continued  from  preceding  page) 


Walker  was  counsel  for  the  M.  P.  T.  O.  A. 
and  came  into  almost  daily  contact  with  the 
former  exhibitor  president. 

A  recent  angle  on  the  situation  which 
severed  familiarity  between  the  two  would 
credit  Cohen  with  a  full  sense  of  the  duties 
incumbent  upon  a  leader.  In  this  respect 
it  is  volunteered  that  Cohen's  lieutenants 
issued  certain  statements  described  as  being 
derogatory  to  Walker.  The  latter  and  those 
in  the  trade  in  general  were  then  apparently 
of  the  belief  that  such  movements  were  made 
upon  the  instigation  of  Cohen.  The  ex- 
president,  however,  is  said  to  have  taken 
full  responsibility  at  the  time  because  of 
the  desire  to  shield  those  on  his  staff  and  for 
whom  he  is  said  to  have  felt  personally  re- 
sponsible. 

It  is  now  indicated  that  the  old  friend- 
ship of  Cohen  and  Walker  has  been  firmly 
re-cemented.  Governor  Smith's  frequent 
private  sessions  with  Cohen,  which  are  said 
to  have  taken  place  especially  during  the 
past  few  weeks,  are  declared  to  have  played 
no  little  part  in  bringing  about  this  recon- 
ciliation. 

First  Inkling  at  Milwaukee 

The  first  decided  move  for  enlisting  New 
York's  exhibitors  in  the  fray  is  now  seen 
by  some  to  have  been  made  by  the  Governor 
during  the  Milwaukee  convention  when  he 
sent  to  Cohen  the  following  telegram,  re- 
published from  a  convention  issue  of  Moving 
Picture  World : 

"Best  wishes  for  successful  outcome  of 
convention.  Congratulations  and  greetings 
to  picture  exhibitors.  You  know  how  I  value 
their  cooperation  and  that  I  have  their  best 
interests  at  heart." 


Meet  on  Contract  and 
Arbitration  Aug*  24 
at  Natl.  Hdqs. 

Joseph  M.  Seider,  chairman  of  the  contract 
and  arbitration  committee  of  the  Motion  Pic- 
ture Theatre  Owners  of  America,  and  Oscar 
Neufeldt,  chairman  of  a  similar  committee  of 
the  Independent  Motion  Picture  Association  of 
America,  have  agreed  upon  August  24  as  the 
date  for  conferences  on  a  new  equitable  con- 
tract and  arbitration  system. 

This  meeting  is  a  direct  result  of  the  Asbury 
tark  Convention  of  the  New  Jersey  M.  P.  T. 
O.,  at  which  Frederick  H.  Elliott,  General  Man- 
ager of  the  independents,  pledged  his  associa- 
tion to  appoint  a  conference  committee  not 
later  than  July  10.  The  I.  M.  P.  A.,  at  a 
special  meeting  July  8,  unanimously  ratified 
Mr.  Elliott's  action  and  appointed  a  committee 
consisting  of  Oscar  Neufeldt,  Philadelphia, 
chairman.  Jack  Bellman  and  Joe  Klein,  of  New 
York.  President  I.  E.  Chadwick  and  General 
Manager  Elliott  are  ex-officio  members. 

The  committee  of  the  M.  P.  T.  O.  A.,  ap- 
1/ointed  at  the  recent  Detroit  meeting  of  the 
organization's  directors,  consists  of  Joseph  M. 
Seider,  chairman ;  Julian  Brylawski,  Washing- 
ton, D.  C. ;  Harry  Davis,  Pittsburgh;  R.  R. 
Biechele,  Kansas  City,  Kas. ;  Nathan  Yamins, 
Fall  River,  Mass.  President  R.  F.  Woodhull, 
of  the  M.  P.  T.  O.  A.,  is  an  ex-officio  member. 


Governor  Smith's  consistent  stand  against 
censorship  and  endorsement  of  bills  bene- 
ficial to  the  film  industry  together  with  his 
intimate  alignment  with  Walker,  as  leader 
of  the  house,  who  has  at  times  actively 
participated  in  New  York's  exhibitor  ranks, 
makes  Tammany's  pick  a  solidifying  one  for 
Manhattan  theatre  owners.  Such,  at  least, 
is  the  interpretation  by  some  of  the  T.  O. 
C.  C.  endorsement. 

Some  of  Walker's  Activities 

While  up  in  Albany  some  of  Senator 
Walker's  most  conspicuous  moves  to  help 
the  industry  were  widely  publicized  and 
lauded.  Largely  through  his  efforts,  it  has 
been  said,  the  bill  of  Senator  Thompson  of 
Niagara  Falls  providing  for  Sunday  opening 
was  carried.  This  matter  came  up  in  the 
session  of  1919. 

One  of  his  outstanding  achievements  in 
1920  was  the  passage  of  the  deposit  bill, 
safeguarding  moneys  of  exhibitors  naid  to 
film  companies  by  making  it  necessary  to 
maintain  a  trust  fund  in  which  exhibitors 
could  deposit  such  sums. 

In  1921  he  is  credited  with  having  been 
greatly  instrumental  in  carrying  through  the 
bill  relative  to  the  admission  of  minors  in 
motion  picture  theatres  under  proper  adult 
supervision.  For  this  work  he  was  com- 
mended by  womens'  clubs  of  New  York  who 
acclaimed  it  a  constructive  piece  of  legisla- 
tion. 

1600  Broadway? 

A  man  who  has  held  an  official  position  in 
the  M.  P.  T.  O.  A.  informed  us  on  the  tele- 
phone that  the  motion  picture  division  of 
the  James  J.  Walker  mayoralty  campaign 
would  have  its  headquarters  in  the  old  offices 
of  Universal  on  the  third  floor  of  1600  Broad- 
way. He  said  that  as  yet  no  one  has  been 
appointed  to  take  charge  of  these  quarters 
but  that  the  most  likely  man  will  be  Sam 
Berman,  widely  known  for  his  activities 
in  Manhattan  and  state  exhibitor  circles. 
This  office,  he  stated,  would  be  conducted 
by  an  executive  committee  and  a  general 
committee  to  be  named  within  the  next  few 
days. 

This  informant  stated  that  he  did  not 
know  that  the  T.  O.  C.  C.  directorate  had 
named  in  their  resolution  their  own  head- 
quarters for  this  purpose.  It  was  his  under- 
standing, he  said,  that  Senator  Walker  would 
be  more  likely  to  approve  1600  Broadway 
because  of  the  neutrality  of  its  position. 

Sydney  Cohen,  while  he  refused  to  discuss 
any  of  the  above  issues,  said  that  as  the 
T.  O.  C.  C.  directorate  has  endorsed  Walker 
and  has  agreed  to  campaign  for  him  it  would 
be  hardly  feasible  to  have  the  headquarters 
located  in  any  other  place  than  that  described 
by  the  resolution. 


FORTY-THREE  ARE  ELIGIBLE 

AS  NEW  YORK  REVIEWERS 

Forty-three  men  and  women  passed  the  re- 
cent civil  service  examination  In  New  York 
State  and  are  on  the  eligible  list  for  appoint- 
ment as  reviewers  to  the  New  York  State 
Motion  Picture  Commission.  Mrs.  Catherine 
Slegrist,  of  Buffalo,  heads  the  list.  About 
forty  persons  failed  to  pass  the  examination. 
Among  the  number  was  John  J.  Walker,  of 
Schenectady,  former  owner  of  the  Barcll  The- 
atre in  that  city,  but  who  sold  out  a  year  or 
two  ago,  and  then  entered  the  restaurant 
business.  In  the  metropolitan  district,  re- 
viewers receive  $1,800  and  their  expenses, 
while  outside  of  the  metropolis  they  are  paid 
$1,600  a  year  ».nd  their  expenses. 


New  Chaplin  Records 


Charlie  Chaplin's  "The  Gold  Rush," 
which  had  its  premiere  this  week  at  the 
Strand,  Broadway,  New  York,  is  de- 
scribed in  a  statement  from  United 
Artists  as  "exceeding  in  attendance 
that  recorded  at  any  previous  opening 
day's  business  for  any  Broadway  mo- 
tion picture  theatre." 

Aaron  Jones  is  credited  with  having 
telegraphed  United  Artists  that  the  new 
Chaplin  picture,  which  opened  in  Chi- 
cago on  August  16  at  the  Orpheum, 
"broke  all  records  since  the  house  was 
opened  seventeen  years  ago." 


Hectic  Week  of 

Changes  in  Albany 

Never  in  the  history  of  the  motion  picture 
theatre  in  Albany  has  there  been  a  week  so 
replete  with  important  changes.  This  has  not 
been  confined  entirely  to  the  theatres,  but  it 
has  occurred  along  Film  Row  as  well.  Charles 
Walder,  manager  for  Fox  and  one  of  the  old 
timers  in  the  business,  resigned  to  engage  in 
the  real  estate  business  in  Miami.  Edward 
Lyons,  manager  of  the  Capitol  Theatre  in  Al- 
bany for  the  past  year,  resigned  and  returned 
to  New  York  and,  according  to  rumor,  may  be 
succeeded  by  Oscar  Perrin,  who  suddenly  re- 
signed during  the  week  as  manager  of  the 
Buckley  houses.  And  then  there  came  the 
resignation  in  the  Berinstein  chain  of  George 
Roberts,  managing-director,  and  his  son, 
Ormond. 

Ben  Davis  resigned  from  the  Schine  circuit 
and  Charles  Sesonske,  another  old  timer,  sold 
the  Grand  in  Johnstown.  The  Farrells  in 
Schenectady  sold  the  Lincoln,  and  at  the  same 
time  the  Sucknos  in  Albany  disposed  of  the 
Albany  and  the  Regent  Theatres  to  the  Strand 
interests.  On  top  of  this  came  the  announce- 
ment that  William  Shirley  and  Myer  Freed- 
man  of  Schenectady,  had  bought  a  small  the- 
atre in  that  city  and  would  re-enter  the  busi- 
ness. In  addition  to  all  this  there  were  any 
number  of  minor  changes. 


TORONTO  MAN  WITH  NEW  UNIT 

N.  L  Nathanson  of  Toronto,  managing  di- 
rector of  Famous  Players  Canadian  Corpora- 
tion, has  become  Identified  with  a  new  enter- 
tainment enterprise  which  has  been  organized 
under  the  name  of  Trans-Canada  Bookings. 
Ltd.,  of  which  Lawrence  Solman,  manager  of 
the  Royal  Alexandra  Theatre,  Toronto,  has 
been  made  president.  It  has  been  Intimated. 
Charles  Rolley  of  Montreal  has  also  gone  to 
Toronto  to  take  charge  of  the  headquarters 
of  the  new  company,  It  Is  announced.  Trans- 
Canada  Bookings  will  specialize  In  British  and 
foreign  productions.  One-week  engagements 
are"  promised  for  Toronto  and  Montreal,  and 
thrce-nlght  bookings  are  being  arranged  for 
Ottawa,  Hamilton  and  London,  In  Eastern 
Canada.  Other  cities  will  also  be  Included 
for  short  runs. 


WOMAN  EXHIBITOR  DIES 

Mrs.  D.  A  Alexander,  proprietor  of  the 
Orpheum  Theatre  at  Ionia,  Mich.,  died  re- 
cently following  an  operation  In  Grand 
Rapids.  Mrs.  Alexander  won  a  state  wide 
reputation  among  film  salesmen  for  her 
hospitality  and  courtesy  to  them. 

NEW  KANSAS  CITY  HOUSE 

By  August  25  ground  will  be  broken  for  the 
construction  of  the  new  $275,000  theatre  at 
Thirty-eighth  and  Main  streets,  Kansas  City, 
according  to  Jack  Roth,  who  Is  to  be  man- 
ager. Blue  prints  and  other  details  now  are 
ready. 


August  29,  1925 


MOVING    PICTURE  WORLD 


895 


Connecticut  Exhibitors  Will  Appeal 
From  Decision  Upholding  New  Tax 


Albany  Woman  Ends 
Record  Film  Career 


With  a  record  of  having  been  absent 
from  the  theatre  but  two  nights  in  over 
five  years,  and  that  due  to  a  sprained 
ankle,  Mrs.  Catherine  Farrell,  owner  of 
the  Lincoln  in  Schenectady,  has  sold 
her  house  to  Jacob  Feltman  and  son  of 
Albany,  newcomers  in  the  business. 
When  Mrs.  Farrell  walked  out  of  the 
house  the  other  night,  turning  over  the 
keys  to  the  new  owners,  it  was  like 
leaving  an  old  friend,  for  the  theatre 
has  provided  a  good  living  for  Mrs. 
Farrell  and  her  son,  Harold.  Although 
with  but  800  seats,  with  admission  rang- 
ing from  10  to  17  cents,  the  theatre, 
always  spick  and  span,  could  be  de- 
pended upon  week  in  and  week  out  to 
play  to  capacity  business. 

And  now  Mrs.  Farrell  plans  to  enjoy 
this  fruit  of  her  labors.  First  will  come 
an  auto  trip  through  the  New  England 
States  and  a  portion  of  Canada,  then 
back  home,  and  perhaps  if  time  hangs 
heavily  on  her  hands,  another  theatre. 
Harold  Farrell,  the  son,  will  find  em- 
ployment as  a  film  salesman. 


Demand  of  30%  Raise 
by  Denver  Unions 
Refused  by  Showmen 

The  musicians'  union,  operators'  union  and 
the  stagehands'  union  in  Denver  have  threat- 
ened to  walk  out  September  1  because  of  the 
refusal  of  Denver  Theatre  Managers  to  accept 
a  new  contract  offered  to  replace  their  old  con- 
tract which  expires  the  31st  of  August. 

Local  theatre  managers  association,  which 
is  composed  of  the  managers  of  all  leading 
Denver  amusement  houses,  have  insisted  that 
the  terms  of  the  old  contract  be  renewed  for 
another  period  and  as  a  basis  for  their  conten- 
tion are  prepared  to  show  that  the  business  of 
the  theatres  during  the  past  year  did  not  war- 
rant any  increase  in  wages  or  a  cut  in  work- 
ing schedule. 

The  unions  have  demanded  a  30  per  cent  in- 
crease in  pay  and  a  cut  from  seven  days  a  week 
to  six  days  a  week  in  active  working  time. 
They  also  insist  on  other  minor  changes.  As 
the  matter  now  stands,  there  seems  to  be  very 
little  hope  for  either  side  to  make  any  conces- 
sions. It  is  reported  that  the  theatre  managers 
are  prepared  to  fill  all  vacancies  which  may  be 
created  by  a  general  walk-out  of  union  em- 
ployees. 


EXCHANGE  BUILDINGS  IN  N.  B. 

St.  John,  N.  B.,  Is  to  have  two  brand  new 
film  exchange  buildings,  one  of  which  Is  to 
accommodate  the  local  branches  of  Famous- 
Lasky  Film  Service,  Ltd.,  and  Regal  Films, 
Ltd.,  Toronto.  The  other  will  provide  office 
and  shipping  accommodations  for  First  Na- 
tional Pictures  Corporation,  of  which  William 
Melody  is  the  local  branch  manager. 


Lawyer  for  State  Theatre  Owners  Says  They 
Will  Qo  to  Highest  Court  for  Ruling 
On  Levy's  Constitutionality 

New  Haven,  Conn.  (Special  to  Moving  Picture  World.) 

AN  appeal  immediately  will  be  taken  to  the  U.  S.  Supreme  Court  on  the 
decision,  filed  in  New  Haven,  Conn.,  Monday,  August  17,  that  the  new 
state  motion  picture  tax  and  censorship  law  is  constitutional.    The  de- 
cision was  reached  by  a  special  federal  court  composed  of  Judges  Thomas 
Thacker,  Henry  Wade  Rogers  and  Henry  Goddard. 

Although  the  law  now  is  enforceable  the  exhibitors  of  the  state  virtually  have 
agreed  to  ignore  it,  pending  the  appeal  to  the  national  tribunal. 


The  action  of  the  special  court  is  the  re- 
sult of  petitions  to  restrain  enforcement  of 
the  law  by  injunction  brought  by  the  Ameri- 
can Feature  Film  Co.  of  Boston  and  the  Fox 
Film  Corp.,  of  New  York. 

The  special  court,  in  its  finding,  declares 
that  the  law  is  enforceable;  that  it  is  purely 
a  police  regulation;  that  it  is  not  a  burden 
nor  is  it  directly  or  substantially  a  restraint 
on  interstate  commerce  such  as  conducted 
by  the  two  complainant  film  companies. 

The  decision  revealed  that  a  brief  in  sup- 
port of  the  complainants  had  been  filed  by 
the  Motion  Picture  Council  in  America,  Inc., 
as  a  friend  of  the  court. 

At  the  hearing  on  the  petitions  for  the 
injunction  in  July  the  presentation  was  made 
by  George  W.  Wickersham.  He  appeared 
as  general  counsel,  representing  the  film 
industry  nationally.  Benedict  M.  Holden 
is  counsel  for  the  Motion  Picture  Theatre 
Owners  of  Connecticut. 

The  law  went  into  effect  on  July  1,  having 
been  passed  by  the  last  session  of  the  state 
legislature.  The  taxing  of  films  was  to  have 
commenced  July  8.  Following  notice  of  the 
filing  of  the  injunction  petitions,  William  H. 
Blodgett,  state  tax  commissioner,  suspended 
collection  of  the  tax  until  such  time  as  the 
special  court  had  reached  a  decision.    In  the 

THEATRE  MANAGERS  UNITE 

IN  LOS  ANGELES,  CAL. 

The  Theatre  Managers  Association  of  Los 
Angeles,  embodying  motion  pictures,  vaude- 
ville and  legitimate  stage  interests,  was 
formed  Friday,  August  7.  The  newly  formed 
association  includes:  West  Coast  Theatres,  A. 
M.  Bowles;  Orpheum  Circuit,  Harry  Singer; 
Biltmore  Theatre,  V.  E.  Kennedy;  E.  D.  Smith 
Productions  and  Mason  Theatre,  Jacque 
Pierre;  Philharmonic  Auditorium,  George 
Smith;  Orange  Grove  Theatre  and  Thomas 
Wilkes  interests,  Sydney  Miller;  Frank  Egan 
and  Egan  Theatre,  Lee  Parvin;  Pantages  Cir- 
cuit, Carl  Walker;  Grauman's  Egyptian  The- 
atre, Sid  Grauman;  Majestic  Theatre,  Michael 
Corper;  Famous  Players-Lasky  theatres, 
Frank  L.  Newman. 

The  primary  motive  of  the  association  is  to 
promote  the  best  interests  of  theatrical  ac- 
tivities in  Los  Angeles, 
business  way. 


both  in  a  social  and 


COSTA  WITH  BROOKLYN  CHAIN 

Anthony  A.  Costa,  managing  director  of  the 
National  Theatre,  Brooklyn,  N.  T.,  has  re- 
signed to  become  director  of  publicity  and 
exploitation  for  the  Small  &  Strausberg  Cir- 
cuit in  Brooklyn.  He  will  have  charge  of 
the  exploitation  for  more  than  25  big  houses, 
including  some  of  the  finest  in  Brooklyn  and 
Long  Island. 


meantime,  however,  he  ordered  the  theatre 
managers  to  keep  a  record  of  all  films  shown 
on  and  after  July  8,  stating  that  in  the  event 
the  law  was  held  to  be  constitutional  he 
would  proceed  to  collect  the  tax  on  all  such 
films. 

Shortly  after  Governor  Templeton  had 
made  the  law  effective  by  signing  the  bill 
Tax  Commissioner  Blodgett  appointed  as  a 
special  deputy,  John  J.  Splain,  of  New 
Haven,  to  see  that  the  law  was  obeyed. 
Offices  in  Poll's  Palace  Theatre  building, 
New  Haven,  were  engaged  for  Splain. 

Immediately  after  Holden  learned  that  the 
special  court  had  found  the  law  constitutional 
he  announced  the  taking  of  an  appeal  to  the 
U.  S.  Supreme  Court.  He  likewise  asserted 
that  additional  suits  would  be  brought 
against  the  state  on  "other  grounds."  He 
indicated  these  actions  would  be  commenced 
before  the  highest  court  has  acted  on  the 
appeal. 

Some  exhibitors  stated  that  Attorney 
Holden  had  advised  them  to  "sit  tight  and 
go  on  as  you  have  been." 

John  D.  Powers,  exchange  manager  at 
New  Haven,  declared  that  business  would 
be  conducted  as  usual  in  view  of  the  pro- 
posal appeal  and  also  because  another  tem- 
porary injunction  will  be  sought. 

The  purpose  of  the  law  was  to  tax  the 
producers.  The  theatre  owners  said  they 
would  have  to  bear  the  brunt  of  it.  The 
statute  imposes  a  levy  of  $10  for  the  first  1,000 
feet  of  film  of  a  subject  and  50  cents  for 
each  100  feet  of  film  of  the  same  subject  at 
the  time  it  is  brought  into  the  state  to  be 
released. 

The  censorship  provision  exempts  news 
reels  and  scientific  or  other  educational  sub- 
jects as  well  as  pictures  intended  to  be  for 
religious,  educational,  patriotic  or  charitable 
purposes. 

At  a  hearing  conducted  by  Governor 
Templeton  before  he  approved  the  law  those 
who  favored  its  enactment  declared  that 
Connecticut  was  the  only  state  in  the  Union 
that  did  not  tax  the  motion  picture  industry 
— the  seventh  largest  in  the  world.  The 
new  Connecticut  law  is  said  to  provide  a 
levy  on  films  higher  than  that  of  any  other 
state. 

As  a  result  of  the  reduction  in  the  state 
tax  on  amusement  enterprises  within  the 
state  nearly  a  million  dollars  less  was  re- 
ceived from  that  source  during  the  fiscal 
year  ended  June  30,  last. 


896 


MOVING    PICTURE  WORLD 


August  29,  1925 


Pathex  Provides  Camera  and 

Projector  for  ISon-Theatricals 


ONE  of  the  most  important  develop- 
ments in  recent  years  in  the  field  of 
motion-picture  equipment  has  just 
been  announced  with  the  release  on  the 
market  of  a  new  camera  and  projector  de- 
signed exclusively  for  non-theatrical  pur- 
poses. The  handling  of  each  machine  has 
been  so  simplified  as  to  be  almost  automatic  ; 
and  because  of  this  facility  of  operation,  the 
invention  is  expected  to  accomplish  much 
in  the  popularizing  of  the  motion-picture  'n 
such  circles  as  have  not  already  been  won 
to  the  screen. 

The  American  sponsors  of  the  invention 
have  been  organized  as  the  Pathex,  Inc., 
which  is  a  subsidiary  of  Patlle  Exchange. 
Inc.,  one  of  the  oldest  established  companies 
in  the  motion-picture  industry.  Pathex,  Inc  , 
is  promoting  the  new  camera  and  projector 
in  America  under  license  from  Pathe  Cinema 
of  Paris,  the  patentees.  The  invention  has 
already  been  demonstrated  to  be  a  positive 
success  in  France  and  other  European  coun- 
tries, where  many  thousands  of  the  Pathex 
sets  are  being  sold  monthly. 

The  invention  comprises  a  motion-picture 
camera  and  projector  so  small  as  to  be  en- 
closable  in  a  small-sized  hand-bag,  the  com- 
bined weight  of  both  machines  being  about 
five  pounds.  Both  camera  and  projector  are 
the  acme  of  scientific  construction  and  en- 
gineering technique  and  represent  the  fruits 
of  over',  twenty-five  years  of  continuous 
study  and  experimentation.  The  specially 
manufactured  film  stock  to  be  used  in  this 
apparatus  is  an  innovation  in  the  American 
market  and  is  declared  to  be  vastly  superior 
to  the  slow-burning  stock  now  available  for 
non-theatrical  uses.  The  entire  Pathex  set, 
including  motion-picture  camera,  projector 
and  accessories,  is  procurable  at  less  than 
$100  retail. 

The  Pathex  camera  is  3>^  inches  long,  4% 
inches  high,  and  \y&  of  an  inch  wide.  The 
lens  is  an  f3.5  non-adjustable  fixed  focus 
anastigmat.  "Close-ups"  of  objects  in  motion 
can  be  made  at  five  feet,  and  the  camera  can 
be  used  immediately  thereafter  to  photograph 
distant  views  without  any  focus  adjustment. 
A  calibrated  lens  adjuster  permits  the  oper- 
ator to  vary  the  diaphragm  opening  in  ac- 
cordance with  light  conditions.  A  chart, 
simplified  for  the  use  of  the  amateur,  indi- 
cates at  a  glance  the  proper  lens  adjust- 
ment to  be  employed.  A  view  finder  is  con- 
veniently located  on  top  of  the  camera.  A 
footage  indicator  on  the  side  of  the  camera 
shows  automatically  how  many  feet  of  film 
have  been  exposed  and  how  much  remains 
in  the  film-magazine  to  be  used. 

The  film  stock  employed  in  the  Pathex 
camera  and  projector  is  of  the  reversible 
variety;  that  is,  the  negative  film  exposed  in 
the  camera  is  reversed  by  a  special  process 
to  a  positive.  Accordingly,  the  same  film 
is  used  in  the  projector  that  has  been  previ- 
ously exposed  in  the  camera.  The  film  maga- 
zine contains  thirty  feet  of  film,  is  light- 
proof,  and  can  thus  be  inserted  in  the  camera 
in  full  daylight.  The  individual  frame  is 
2-8's  by  3-8's  of  an  inch,  and  there  are  1100 
such  frames  in  the  thirty-foot  reel,  making 
the  Pathex  reel  equivalent  to  69  feet  of 
standard  film.  A  special  feature  of  the 
Pathex  film  's  that  the  perforations  are 
located  in  the  center  of  the  film  strip  be- 
tween the  individual  frames  instead  of  on 


the  edges  as  in  the  case  of  the  standard  film. 
A  pull-down  claw,  seated  directly  in  front 
of  the  film  track  and  below  the  lens,  engages 
and  disengages  in  these  perforations  as  the 
crank  is  turned,  thus  drawing  the  successive 
frames  of  the  film  in  line  with  the  lens  aper- 
ature.  The  film  magazines  can  be  procured 
at  any  Pathex  agency  at  less  than  two  dollars 
each.  When  the  entire  thirty-foot  reel  has 
been  exposed,  the  film  magazine  is  removed 
from  the  camera  and  forwarded  to  the 
Pathex  laboratory  where  the  film  is  de- 
veloped and  returned  at  no  extra  cost  to  the 
owner  in  a  ready-to-use  reel  for  the  pro- 
jector. 

The  Pathex  projector,  like  the  camera, 
combines  to  a  marvelous  degree  efficiency  of 
operation  with  compactness  of  space.  The 
projector  is  12  1-2  inches  high  and  is  fastened 
to  a  base  7  inches  long  and  3  3-4  inches 
wide.  It  has  all  the  essential  mechanisms 
of  the  standard  projector — lamp  house,  upper 
and  lower  magazines,  adjustable  lens,  shutter, 
internment,  and  an  ingenious  arrangement 
of  cogs  and  friction  rollers  to  assure  a  steady 
pull  on  the  film  strip  as  it  is  drawn  by  the 
pull-down  claw  before  the  projecting  lens. 
The  projector  is  equipped  with  a  12  volt 
lamp,  current  for  which  is  secured  from  the 
ordinary  house  circuit  by  merely  plugging 
into  a  convenient  outlet  or  lamp  socket. 
Pictures  can  be  projected  on  as  small  an 
area  as  the  human  hand  with  perfect  visibil- 
ity. A  sheet  or  wall  space  up  to  3  by  4 
feet  can  be  used  with  the  same  clarity  of 
detail.  An  especially  ingenious  feature  of 
the  Pathex  projector  is  an  "automatic  stop," 
which  halts  the  movement  of  the  film  at  such 
frames  as  contain  sub-titles  and  holds  the 
film  in  check  until  the  spectator  has  had 
time  to  peruse  the  reading  matter.  In  this 
way,  a  sub-title  takes  the  space  of  only  one 
frame  or  at  the  most  two  frames,  thus 
effecting  an  immense  saving  in  footage  over 
the  standard  projection. 

The  Pathex  Company  has  prepared  a  wide 
variety  of  interesting  subjects  in  ready- 
made  exhibition  form  for  home  projection. 
These  subjects,  which  are  procurable  a.  a 
very  moderate  cost  at  the  same  stores 
handling  the  camera  and  projector,  cover 
animal  life,  industry,  art,  science,  drama, 
comedy,  sports,  travelogues  etc.  These  ex- 
hibition films  are  provided  in  two  sizes — 
thirty  or  sixty  feet  long.  They  require  only 
the  use  of  the  projector  the  camera  bcin^ 
employed  for  such  original  motior.-picture 
photography  as  the  amateur  photographer 
may  wish  to  make. 


DAVIS  LEAVES  SHALLENBERGER 

W.  E.  Shallenberger,  president  of  Arrow 
Pictures  Corporation,  announces  the  resigna- 
tion of  Hugh  C.  Davis  from  his  post  as  comp- 
troller of  the  organization.  Davis  has  ac- 
cepted a  position  with  Davis  Distributing 
Division,  for  whom,  it  is  understood,  he  will 
perform  the  same  offices  as  in  his  previous 
affiliation.  "Mr.  Davis  goes  to  his  new  work 
with  my  every  good  wish,"  said  Dr.  Shallen- 
berger. 


SCHREIBER  BROTHERS  PART 

The  firm  of  Schreiber  Brothers,  which  has 
thrived  in  the  exhibiting  business  in  Detroit 
for  the  past  ten  years,  was  broken  last  week 
when  Jacob  and  Alex,  the  two  members  of 
the  firm,  divided  their  interests.  Jacob  will 
operate  the  Frontenac  Theatre  on  Harper  ave- 
nue and  Alex  will  continue  in  the  Blackstone, 
which  is  located  across  from  the  City  Hall. 


CHICAGO  FILM  BOARD  OFFICERS 

nrT%Ln«WOflCerI  f°r  the  rhi™S»  Film  Hoard 
"I    I'a.le  is   he;,d,-d   by  Ja,  k   Sampson  man- 

':ow  "f  Fox'  vice-president;  Irving  Mandel  of 
Security  Pictures,  secretary,  and  I  £ 
Schwartz  of  Educational,  treasurer.  The  fol 
lowing  board  of  directors  were  elected-  ll  I 
Rozelle,  Harry  I.orch.  .lack  Sampson.  J  I 
Steinson.    J.    u    Friedman.   C.    E    Bond  and 

••"r-  «■■      Joe    Abramson    ,  "n  ,„u" 

*s  executive  secretary. 


COMMUNITY  THEATRE  PLAN  FAILS 

The  project  for  a  civic  theatre  in  Chicago 

s\ocknoMmmerin\la8t  WPek  Whe"  the  TooS 
stockholders  in  the  project  received  their  « 
back  that  they  had  subscribed  for  the  new 
m»™Ke"     J   W3S  hoptd   to  abo"t  50.000 

Ro^Vm  Ul  V?6  Promo^-".  '>t  whom  Mr* 
Rockefeller  McCormick  was  the  leader,  failed 
'men*  People  interested  in   the  move- 


FANNIE  HURST  WINS  PRIZE 

Following  the  announcement  that  Fannie 
Hurst  had  wo„  Liberty's  $5u.oy(i  prize  storv 
contest  Jesse  U  Lasky.  first  vice-president 
of  the  Famous  Players- Lasky  Corporation  in 
charge  of  production,  made  known  that  Miss 
Hurst  is  now  at  the  Lasky  studio  in  Holly, 
wood  and  that  her  story,  which  will  be  en- 
titled  -The  .Moving  Finger."  will  be  produced 
immediately  as  a  Paramount  picture  by  James 
Cruze. 


FIRST  NATL  SET  FOR  SALES  MEET 

Plans  are  all  set  for  the  Sales  Convention 
of  First  National  supervisors  and  branch 
managers  which  will  convene  in  New  York 
under  the  direction  of  E.  A.  Eschmann.  Au- 
gust 25,  26  and  27.  An  elaborate  program! 
has  been  arranged  with  a  view  to  giving  Hie 
sales  executives  complete  knowledge  of  the 
First  National  product  which  they  will  handle 
during  the  coming  season. 

REPORT  KERRY  INJURED 

Norman  Kerry.  Universal,  was  seriously  in- 
jured in  the  mountains  near  Pendleton,  Ore., 
several  days  ago,  when  the  horse  he  was  rid- 
ing slipped  and  rolled  on  him.  Universal  an- 
nounces. Kerry  was  the  principal  In  a  big 
super-western  picture  projected  by  Universal 
and  directed  by  Edward  Sedgwick. 


BATAVIA  COMPLIES  WITH  LAW 

Numerous  changes  have  been  ordered  in  the 
construction,  arrangement  and  equipment  of 
every  theatre  in  Batavia,  N.  Y.,  following  a 
recent  visit  to  the  city  by  a  state  building 
inspector.  About  30  changes  have  been  or- 
dered in  the  new  Lafayette  and  Family  The- 
atres and  these  will  all  be  made. 


VAUDETTE  LOSS  $30,000 

The  Vaudette  Theatre  at  Sterling,  111.,  was 
destroyed  by  fire  last  month  with  a  loss  of 
thirty  thousand  dollars  and  no  insurance  to 
cover  the  damage.  Crossed  wires  are  thought 
to  have  started  the  blaze  and  at  the  time 
of  the  fire  the  house  was  being  remodeled 
for  an  early  opening  with  pictures  and  vaude- 
ville. 


PICCADILLY  RE-NAMED 

Warner  Brothers,  who  recently  acquired  the 
Piccadilly  Theatre,  New  York,  announce  that 
the  theatre's  name  would  be  changed  Just 
prior  to  the  formal  opening  under  their  man- 
agement. The  new  title  is  "Warners'  The- 
atre." 


WARNER'S  EASTERN  LABORATORY 

In  a.i  effort  to  assure  greater  service  to 
eastern  and  western  exhibitors  who  show 
their  product,  Warner  Bros,  are  opening  the 
formei  Vitagraph  film  laboratory  in  Flat- 
bush,  New  York  in  conjunction  with  their 
huge  laboratory  in  Hollywood.  It  will  re- 
lieve congestion  at  the  Hollywood  plant  where 
heretofore  all  the  Warner  film  has  been 
developed  and  printed  for  the  world  dis- 
tribution. All  film  will  continue  to  be  de- 
veloped there,  but  one  negative  will  be 
snipped  east  for  print  distribution  In  East- 
ern territory.  The  New  York  plant  will  be 
in  operation  in  about  sixty  days  and  when  In 
operation  will  employ  350  people. 


.1 


August  29,  1925 


Coming  and  Going 

Col.  Fred  Levy,  Louisville,  recently  post- 
poned a  trip  to  Europe  to  have  started  in 
July,  on  account  of  injuries  suffered  by  Mrs. 
Levy  »"  a  fall  from  a  horse.  The  trip  will 
probably  be  made  in  the  late  summer. 

Harry  D.  Goldberg:,  formerly  connected  with 
the  John  H.  Kunsky  Enterprises,  is  on  a 
trip  to  San  Francisco  via  the  Panama  Canal. 
He  will  be  gone  for  two  months. 


MOVING    PICTURE  WORLD 


897 


Col.  W.  F.  Clarke,  vice-president  of  Cran- 
Seld  :in«l  Clarke,  Inc.,  left  for  Montreal  on 
Sunday  night  on  a  business  tour  throughout 
the  country. 


Richard  A.  Rowland  is  on  his  way  back  to 
New  York  after  a  visit  to  the  West  (Oast 
Studios. 


Nntacha  Rambova  (Mrs.  Rudolph  Valen- 
tino) left  Hollywood  this  week  for  New  York. 


Richard  JXix  has  completed  his  four 
month's  western  visit  and  is  now  headed  for 
New  York  City. 


I.  Libson,  general  malinger  of  the  Libson 
chain  of  first-run  theatres  in  Greater  Cin- 
cinnati, has  returned  to  his  office  after  a 
sojourn  of  several  weeks  in  Atlantic  City. 


Ray  Frankel,  who  is  associated  with  the 
Frankel  interests,  operating  theatres  in  Cin- 
einnati,  Columbus  and  elsewhere,  is  again 
back  at  Ills  desk  in  Cincinnati,  following  a 
vacation  along  the  Great  White  Way. 


C.  Iialumiere,  general  manager  of  the  Film 
Deluxe,  Ltd.,  of  Montreal,  Canada,  who  has 
the  Canadian  distribution  rights  for  Ranner 
and  noynl  Productions  has  returned  to  Mont- 
real after  conferring  with  Henry  Ginsberg 
concerning   the    business  matters. 


Buenos  Aires  Has 

25  Native  Producers 

There  are  no  less  than  twenty-five  motion 
picture  film  producers  in  Buenos  Aires  en- 
gaged in  the  business  of  making  current 
events  films  and  plays,  according  to  a  re- 
cent report  from  the  Department  of  Com- 
merce. 

Very  little  money  is  actually  expended 
in  the  production  of  the  Argentine  film 
plays.  Often  the  artists  do  not  receive  any 
pay  until  the  play  is  in  the  circuit  and  bring- 
ing a  return.  However,  practically  all  of 
them  return  a  good  profit  as  they  have  a 
local  element  of  attraction.  Although  most 
of  the  artists  are  amateurs,  the  Argentine 
film  industry  has  begun  to  develop  a  few 
"professionals"  who  devote  all  of  their  time 
to  motion  picture  plays.  The  highest 
recorded  fee  paid  to  one  of  these  artists 
was  1,500  pesos  cash  for  the  film  and  10 
per  cent  of  the  net  profits. 


ADDITIONS  TO  WARNER  STAFF 

Jack  Warner,  supervisor  of  Warner  produc- 
tion, announces  he  has  signed  Ben  Carre,  art 
director,  and  William  Koenig,  until  recently 
general  production  manager  at  Universal  City. 


Some  Solution1. 

F  rank  H.  Wooton,  owner  of  the  Park 
Theatre  at  Lebanon,  who  was  denied 
a  license  because  the  Lebanon  Im- 
provement Society,  Inc.,  desired  to  give 
film  shows,  has  found  a  happy  solu- 
tion to  his  problem.  He  has  sold  his 
theatre  to  the  society,  which  has  closed 
it  and  is  presenting  shows  in  the  town 
hall. 


A.  A.  SCHMIDT 
Just  made  F.  B.  O.'s  West  Coast  representative. 

F.  B.  O.  Makes  Schmidt 
West  Coast  Representative 

A.  A.  Schmidt,  for  the  last  three  years  west 
coast  division  manager  of  Film  Booking  Offices 
of  America,  Inc.,  was  this  week  promoted  to 
the  position  of  west  coast  representative  of  the 
company,  to  act  as  intermediary  and  contact 
man  between  the  production  department  at  the 
studio  and  the  executive  offices  in  New  York 
in  addition  to  his  present  duties  with  relation 
to  distribution  and  sales,  according  to  an  an- 
nouncement by  Major  H.  C.  S.  Thomson,  Pres- 
ident and  Managing  Director  of  the  company. 

The  appointment  of  Mr.  Schmidt  to  this  post 
will  release  B.  P.  Fineman,  production  man- 
ager, from  some  of  his  arduous  work,  and  will 
permit  Fineman  to  concentrate  all  of  his  at- 
tention on  production  activities  and  studio  man- 
agement, while  Schmidt  will  be  in  constant 
communication  with  the  eastern  offices. 


Movie  Season  Reports 

Baltimore  business  is  approximately  10  per 
cent  better  as  a  result  of  Greater  Movies  Sea- 
son, according  to  Mr.  Louis  Schlichter,  con- 
trolling the  Edmondson  and  Bridge  Theatres  in 
that  city,  and  general  manager  of  the  local 
campaign.  Baltimore  wants  the  season  again 
next  year,  he  added  in  a  communication  to 
Hays. 

Robert  Bender  of  the  Liberty  Theatre,  Seat- 
tle, telegraphed  that  exhibitors  there  were  well 
satisfied.  The  increase  over  the  average  busi- 
ness was  considered  good  and  the  campaign  was 
in  every  respect  a  success.  While  he  has  not 
yet  taken  a  vote  of  exhibitors  on  next  year's 
campaign,  Mr.  Bender  believes  that  they  will 
be  favorable  to  another  unified  drive. 

Herman  Wobber,  San  Francisco :  "Greater 
Movie  Season  was  inaugurated  here  with  pub- 
licity parades  and  every  other  legitimate  and 
dignified  effort  to  attract  attention.  The  the- 
atres are  showing  the  results  of  the  campaign 
through  increased  attendance." 


CIRCUIT  ASPIRATIONS  IN  ILLINOIS 

The  Mid-State  Theatre  Corporation,  op- 
erated by  E.  E.  Alger  and  E.  B.  Ramsey, 
which  now  owns  six  theatres  in  Illinois,  has 
acquired  the  Riviera  Theatre  in  Peru,  111. 
By  October  1  it  expeots  to  have  10  theatres 
on  its  circuit,  it  announces. 


Places  Cameraman 
on  Par  with  Star 


'The  cameraman  is  just  as  important 
a  unit  of  picture  production  as  the  star, 
the  director  or  the  writer,"  says  Ray- 
mond L.  Schrock,  general  manager  of 
Universal  City,  who  has  just  signed 
long-term  contracts  with  nine  cinema- 
tographers  who  have  photographed  re- 
cent Universal  pictures,  and,  in  addi- 
tion, has  instituted  a  course  of  training 
for  new  cameramen  at  the  studio. 

The  experts  now  under  contract  are 
Charles  Stumar,  Milton  Moore,  Virgil 
Miller,  Arthur  Todd,  Jackson  Rose, 
Edward  Shelton,  Harry  Newman,  Max 
Dupont  and  John  Stumar. 


Butterfield  Building 

Two  New  Theatres 

A  deal  that  has  been  pending  for  some 
time  was  consumated  the  past  week  be- 
tween D.  R.  and  C.  B.  Wilson,  prominent 
manufacturers  of  Pontiac,  and  Col.  W.  S. 
Butterfield,  president  of  the  Bijou  Theatri- 
cal Enterprise  Company,  Detroit,  whereby 
the  Messrs.  Wilson  plan  the  erection  of  a 
new  theatre  in  Pontiac  for  Butterfield  at  a 
cost  of  $260,000. 

The  new  theatre  will  be  located  on  Sagi- 
naw Street,  on  a  plot  of  ground  sixty  by 
one  hundred  and  forty-five  feet,  across  from 
the  Oakland  Theatre  which  was  recently 
purchased  by  Butterfield  and  the  occupancy 
of  which  he  will  secure  in  about  a  year  and 
a  half's  time.  The  seating  capacity  will  be 
approximately  thirteen  hundred. 

At  the  same  time,  Col.  Butterfield  an- 
nounces that  articles  of  association  for  the 
Bay  City  Theatre  Company  have  been  filed 
with  the  Secretary  of  State  at  Lansing,  and 
all  arrangements  have  been  made  with  con- 
tractors for  the  building  of  a  new  theatre 
in  Bay  City.  The  estimated  cost  of  this  new 
theatre  will  be  $350,000  and  it  will  be  the 
largest  theatre  and  auditorium  in  Bay  City. 
The  Capitol  Theatre  will  have  a  total  seat- 
ing capacity  of  1,660. 


Selling  t/our  Seats 


Here's  a  really  welcome  windshield  card. 
Only  ten  dollars  for  a  championship  He. 
Structural  toy  good  as  a  toy  train. 
Kadow's  summer  tickets  will  help  next  year. 
Three  cards  made  Havoc  in  St.  Louis. 
Church  paper  takes  Commandments  ads. 
What    Hylan    built    around    The  Halfway 
Girl. 

Hcauty  parlors  contribute  special  show. 

Here's  a  contest  idea  for  big  towns. 

Put  a  banner  on  a  hospital,  by  permission. 

Sidewalk  stencil  still  is  helpful. 

Ties  Charlie's  Aunt  to  a  stove. 

Smallest  Victroln  is  a  winner. 

Old  local  maps  sold  treasure  hunt. 

Sold  home  products  Old  Home  Week. 

Rill  Tollman  can  post  police  markers. 

Advertising  examples  on  The  Desert 
Flower,  New  Toys,  She  Wolves,  The  Lost 
World)  Learning  to  Love,  Oh  Doctor,  The 
Night  Club  and  The  Making  of  O'Malley. 

All  this — and  more — tit  only  eight  pages. 
Turn  over  to  the  Selling  the  Pictures  to  the 
Public  Department.    It's  worth 


898 


MOVING    PICTURE  WORLD 


August  29,  1925 


Laemmle  Inaugurates  Preview 

Parties  for  Small  Towns 


ANEW  idea  in  marketing  films  in  small 
cities  and  towns  distant  from  the  ex- 
change centers  was  inaugurated  last 
week  by  Universal  Pictures  Corporation  by 
means  of  an  elaborate  trade  showing  held  in 
the  William  Theatre,  Creston,  la.  The  show- 
ing was  for  the  benefit  of  exhibitors  in  a 
radius  of  from  50  to  75  miles  around  Creston 
and  was  staged  as  a  gala  event  in  film  circles 
of  that  section. 

So  successful  was  the  showing,  styled  by 
Universal  as  "Carl  Laemmle's  Universal  The- 
atre Party,"  that  three  more  such  showings  are 
scheduled  for  other  sections  of  Iowa  and  plans 
are  under  way  at  the  Universal  home  office  to 
extend  the  system  to  all  parts  of  the  country. 
It  is  predicted  that  in  a  few  weeks  every  ex- 
hibitor in  the  country  will  have  an  opportunity 
of  pre-viewing  Universal  pictures  in  his  own 
locality. 

The  showing  at  Creston  was  arranged  with 
great  care.  The  use  of  the  Willard  Theatre 
was  obtained  from  Eller  Metzger,  its  owner, 
for  a  morning  and  afternoon  showing.  W.  C. 
Truog,  Universal's  assistant  sales  director  in 
that  part  of  the  country;  M.  Gottlieb,  Uni- 
versal exchange  manager  at  Des  Moines,  and 
Dave  Bader,  representative  from  the  Universal 
home  office,  co-operated  to  put  the  party  over. 

The  Creston  Chamber  of  Commerce  and 
other  civic  organizations  in  that  town  got  be- 
hind the  party,  which  rapidly  developed  into  a 
sort  of  exhibitor  convention,  drawing  theatre 
owners  from  the  entire  country-side.  The  ex- 
hibitors were  invited  to  bring  members  of  their 
families  or  other  guests  with  them. 

Upon  arriving  in  Creston  the  visiting  ex- 
hibitors found  that  they  were  the  guests  of 
Carl  Laemmle  in  every  sense  of  the  word. 


PARAMOUNT  WEEK  ADVERTISING^ 

The  Eighth  Annual  Paramount  Week  begins 
Sunday,  September  5,  and  will  be  observed  by 
from  7,000  to  8,000  theatres  situated  In  ap- 
proximately 2,000  cities  in  the  United  States. 
As  in  previous  years,  every  exhibitor  who 
books  Paramount  pictures  for  the  solid  week 
of  September  6-12  will  get  the  benefit  of  the 
free  newspaper  advertising  which  is  sched- 
uled for  display  in  3,500  newspapers.  The 
size  of  the  Insertions  will  vary  according  to 
the  number  of  theatres  represented  In  a  given 
city.  But  in  no  instance  will  the  display 
space  be  under  845  lines,  while  arrangements 
have  been  made  to  allow  for  advertisements 
as  big  as  1,600  lines. 


$3,000  BLAZE  IN  CHICAGO 

The  patrons  of  the  Standard  Theatre  at 
746  North  Clark  street,  Chicago,  had  a  fire 
scare  when  the  hotel  Wilmington  next  door 
caught  fire  and  was  damaged  about  $3,000 
before  the  firemen  put  out  the  flames.  The 
movie  patrons  filed  out  of  the  theatre  In  an 
orderly  manner  when  the  smoke  from  the 
blaze  Invaded  the  house. 


State  Rights  Sales 


Louis  Weiss,  managing  director  of  Weiss 
Brothers'  Artclass  Pictures,  has  sold  his 
whole  Artclass  program  of  twenty-four  pic- 
tures to  Progress  Pictures,  Inc.,  of  St.  Louis. 
The  territory  covered  in  the  deal  Includes 
Southern  Illinois  and  Eastern  Missouri.  With 
those  territories  already  reported  Louis  Weiss 
now  has  releases  from  the  Great  Lakes  down 
to  the  Gulf  of  Mexico. 


Meals,  entertainment  and  other  incidentals  were 
"on"  Universal,  and  even  the  transportation 
expenses  of  the  visitors  were  refunded.  The 
entertainment,  in  addition  to  the  showing  of  a 
number  of  Universal  Jewels  and  other  pic- 
tures, included  the  famous  Sugar  Corn  Or- 
chestra, which  is  a  feature  of  Radio  Broadcast 
Station  WHO  in  Des  Moines,  Edna  May 
Trine,  a  recognized  Chautauqua  vocal  star,  and 
a  popular  dancer  from  Des  Moines. 

The  new  system  of  small  town  trade  show- 
ings made  a  great  hit  with  the  exhibitors, 
judging  from  reports.  A  letter  of  apprecia- 
tion was  written  signed  by  all  of  them,  for 
transmission  to  Carl  Laemmle.  They  wrote 
as  follows,  in  part : 

"We,  the  assembled  exhibitors  of  South- 
western Iowa,  at  Universal's  first  Exhibitors' 
Theatre  Party,  wish  to  tender  our  sincere 
thanks  to  you  and  your  splendid  organization. 

"We  feel  that  out  of  this  first  party  may 
come  a  movement  which  will  revolutionize  the 
buying  problems  of  the  exhibitors  of  the  small 
towns.  It  is  our  belief  that  a  picture  previewed 
by  the  exhibitor  is  better  sold  to  the  theatre 
patrons,  and  you,  Mr.  Laemmle,  are  to  be 
commended  for  leading  the  way. 

"Many  fine  pictures  have  been  screened  for 
us ;  we  have  dined  upon  the  choicest  foods ; 
we  have  smoked  the  choicest  brands  of  cigars ; 
we  were  royally  entertained  by  a  good 
orchestra,  a  lovely  singer  and  a  cute  little 
dancer — and  the  remarkable  part  of  it  all  is 
that  not  an  effort  was  made  to  sell  a  single 
contract,  which  speaks  volumes  for  the  sin- 
cerity of  your  organization." 

The  next  "Carl  Laemmle  Universal  Theatre 
Party"  will  be  held  in  the  Temple  Theatre, 
Mt.  Pleasant,  la.  The  week  following  the 
party  at  Mt.  Pleasant,  a  third  showing  will  be 
held,  this  time  at  Humboldt,  la.,  and  a  fourth 
showing  at  New  Hampton,  la.,  early  in  Sep- 
tember. 


Incorporations 


Companies  incorporated  in  New  York  State 
during  the  past  week  Include!  Vital  Ex- 
changes, Inc.,  $100,000,  with  D.  II.  Hochrelch, 
J.  C.  Davis,  J.  K.  Adams,  New  York  City. 
Number  Five  Corporation,  910,000,  Philip 
Goodman.  A.  V.  Rodgers,  Morris  Kats,  New 
York  City.  Wortham  Pictures  Corporation, 
9.5,000,  It.  E.  Wortham,  Robert  Sterling, 
Brooklyn;  H.  D.  Hannessen,  New  York  City. 
Mac  Theatre  Corporation,  $0,000,  Wllllaai 
Mitncuso,  Snlvatore  Casalnro,  Frank  J.  Al- 
locca,  Brooklyn.  Scott-Bangsberg  Corpora- 
tion, $l,0OO,  J.  D.  Scott,  L.  it  Bangabrra;, 
David  Detjan,  New  York  City.  Theatre  Prop- 
erties Corporation,  $25,000,  D.  A.  Tlcktln, 
Francis  Finger,  M.  8.  Flneallver,  New  York 
City.    Jack  White  Comedy  Corporation,  $100,- 

000,  I.  M.  Mlchelman,  E.  T.  Gibe,  E.  Kraychle, 
New  York  City.  Edmund  Enterprises,  Inc., 
$5O,000,  Ed  Rosenbaum,  Jr.)  Joseph  P.  Bicker, 
ton,  Jr.;  S.  D.  Stutsen,  New  York,  the  follow- 
ing companies  not  stating  the  amount  of  cap- 
italization: Yonkers  Operating  Company,  with 
David  Blum,  I.  N.  Greenfield,  Beatrice  Seienke, 
New  York  City.    Schaltner  &  Sweet,  Inc.,  with 

1.  C.  Welaman,  Edward  C.  Raftery,  Mae  M. 
Llpp,  New  York  City.  Coyle-Payne  Manufac- 
turing Corporation,  A.  F.  vonBermuth,  White- 
stone,  L.  I.;  O.  A.  Stumpe,  Carl  Newton,  New 
York.  Joyce  Amusement  Corporation,  with 
Irving  Bloom,  Lillian  Slngman,  Anna  Abrams, 
New  York  City. 


Gulf  Coast  Amusement  Company,  Goose- 
creek,  Texas,  capital  stork  $BO,0OO.  Incorpo- 
rators Baasett  Blakely,  C.  M.  Casslll  and  D.  L. 

Lunn. 


The  Parsons  Theatres  Enterprises,  Inc.,  ol 
Boston  has  been  granted  articles  of  Incorpo- 
ration. The  capital  Is  $2R.OOO.  The  Incorpo- 
rators are:  C.  Parsons,  A.  Lillian  Parsons  aad 
Lillian  H.  Parsons,  all  of  Rockport. 


The  Film  Building  Corporation,  capital 
$2O,0OO,  has  been  chartered  at  Louisville  by 
Fred  Levy,  Fred  Levy,  Jr.,  and  Lee  L.  Gold- 
berg for  construction  of  a  new  Aim  exchange 
plant  for  the  Big  Features  Rights  Corporation 
and  First  National  Pictures. 


JERRY  ABRAMS 


a.  m.  Mclaughlin 


Jerry  Abrams,  for  many  years  with  the  Renown  Pictures,  Inc.,  as  their  Chicago 
branch  manager,  has  been  appointed  district  manager  for  Tiffany  and  Truart  Pro- 
ductions by  M.  H.  Hoffman,  General  Manager  of  both  companies.  Abram's  terri- 
tory will  embrace  Chicago,  Indianapolis,  St.  Louis,  Kansas  City,  Des  Moines,  Omaha, 
Minneapolis  and  Milwaukee.  His  headquarters  will  be  in  Chicago.  Soon  after  his 
appointment  as  District  Manager  Abrams  appointed  A.  H.  McLaughlin,  for  many 
years  his  assistant,  as  manager  of  the  Chicago  branch  of  the  Renown  Exchange. 
Mr.  McLaughlin's  appointment  is  in  line  with  the  well  known  policy  of  M.  H.  Hoff 
man,  Vice-President  of  the  Renown  Pictures,  Inc.  of  promotion  from  the  ranks. 


Exhibitors'  news  and  views 


EDITED  BY  SUMNER  SMITH 


Uses  Flashlight  as  "Spot" 

When  Albany  "Juice"  Fails 


Exhibitors  have  been  put  to  their  wits' 
ends  during  the  last  two  or  three  weeks  on 
account  of  trouble  in  light  transmission  wires 
running  from  the  power  plants  north  of  here. 
Tony  Veiller,  of  the  Lincoln  in  Troy,  has 
rigged  up  a  large  flashlight  which  he  has 
placed  in  the  rear  of  the  house,  and  which 
he  uses  every  time  the  lights  fade  and  go 
out,  which  may  be  anywhere  from  two  or 
three  times  an  evening  to  double  that  num- 
ber, as  was  the  case  the  other  night  during 
a  severe  electrical  storm.  Up  in  Richfield 
Springs,  the  lights  were  out  for  two  hours, 
during  which  time  William  Maxion,  manager 
of  the  theatre,  and  Al  Bothner  entertained 
the  audience  with  songs  as  an  electric  flash- 
light served  as  a  spot. 


Ben  Davis,  who  has  been  looking  after  the 
financial  end  of  the  business  for  the  ©chine 
brothers,  with  headquarters  in  Gloversville, 
has  severed  his  connections  and  will  seek  new 
fields.  Mr.  Davis  dropped  in  at  the  Albany 
Film  Board  of  Trade  the  other  day,  but  said 
that  his  plans  were  not  yet  ready  to  an- 
nounce. In  days  past  Mr.  Davis  covered 
Texas  for  Fox. 


Greetings  to  Bob  Wagner,  former  well 
known  manager  of  the  Gateway  in  Little 
Falls!  He  Is  representing  Renown  over  the 
Albany  territory.  Having  been  everything 
from  a  wild  animal  trainer  to  manager  of  one 
of  the  best  known  picture  theatres  in  the 
Mohawk  Valley,  Mr.  Wagner  should  know 
how  to  sell  the  foxiest  exhibitor  in  the  game. 


Well,  perhaps  Walter  Roberts  of  the  Troy 
Theatre  did  have  a  press  seat  at  the  prize 
fight  last  Monday  night,  but  what  did  that 
amount  to  when  a  thunderstorm  descended  in 


A  scene  from  "Slick  Articles,"  a  two-reel 
Century  comedy  featuring  Hilliard  Karr  and 
Billy  Engle,  directed  by  Al  Herman.  It  con- 
cerns a  sailor  and  his  captain  in  love  with  the 
same  girl.  The  comedy  includes  some  peppy 
studio  scenes  and  is  filled  with  fast  action 
and  humorous  situations.  It  is  being  released 
now  through  Universal  exchanges. 


a  veritable  torrent,  stopping  the  main  go  and 
incidentally  catching  Mr.  Roberts  in  a  crowd 
that  jammed  the  exits  and  resulted  in  his  re- 
turning to  the  theatre  looking  like  a  drowned 
rat.  Each  Monday  night  finds  Mr.  Roberts  at 
the  open  air  auditorium,  and  when  press  seats 
come  his  way  he  almost  sits  in  the  ring. 


The  Grand  in  Johnstown,  which  has  been 
run  by  Charles  Sesonske,  was  sold  last  week 
to  the  Avon  Theatre  Corporation  of  Water- 
town,  of  which  Frank  Empsall  is  head.  Mr. 
Sesonske  formerly  ran  the  Avon  in  Water- 
town  and  later  went  to  Johnstown,  where  he 
enlarged  and  remodeled  the  theatre,  making 
it  one  of  the  best  in  that  part  of  the  state. 


And  now  Jake  Rosenthal,  owner  of  the  Rose 
in  Troy,  has  become  a  rhymester.  Listen  to 
this  one,  as  it  was  displayed  in  front  of  the 
theatre  last  week: 

"Ten  little  pennies  make  one  dime, 
The  Rose  means  a  happy  time." 

And  the  worst  part  of  it  is  that  Jake,  all 
puffed  up  over  his  literary  efforts,  admits  the 
crime.  Mir.  Rosenthal,  accompanied  by  his 
brother-in-law,  was  at  the  Saratoga  track 
during  the  week.  Nothing  more  to  be  said 
there.  Incidentally,  the  Rose  is  endeavoring 
to  revive  the  old  time  illustrated  songs  and 
is  putting  on  special  singers  each  Tuesday 
night.  And  speaking  of  Tuesdays,  during  Au- 
gust, the  kiddles  are  being  admitted  to  the 
Rose  each  Tuesday  afternoon  for  a  nickel. 


According  to  all  reports,  Will'am  Shirley 
and  Mike  Freedman  of  Schenectady  have  not 
only  bought  the  Woodlann  Theatre  in  that 
city  but  are  dickering  for  the  Star,  as  well  as 
any  other  subsequent-run  houses  around 
town.  It  now  looks  as  though.  Mr.  Shirley 
plans  to  re-enter  the  game.  The  Ooasy  In 
Schenectady,  owned  by  T.  E.  Loomis,  is  said 
to  have  been  offered  James  Rose  during  the 
week. 


Owing  to  failure  on  the  part  of  certain 
equipment  to  arrive  on  time,  the  American 
Theatre  in  Troy  could  not  reopen  on  August 
15,  as  scheduled,  and  now  the  opening  has 
been  set  for  the  twenty-second.  Ed  Trembly, 
former  doorman  at  the  Lincoln,  will  be  the 
chief  factotum  at  the  American. 


Albany  extended,  the  hand  of  welcome  last 
week  to  E.  H.  Harriman,  Jr.,  of  Methuen, 
Mass.,  former  owner  of  the  Casco  Theatre  in 
Portland,  Me.  Mr.  Harriman  may  locate  In 
this  section,  as  it  is  understood  that  he  is 
looking  around  for  a  theatre. 


Harry  Rose  of  Schenectady  has  been  named 
district  manager  of  the  Rosewind  Theatre 
chain.  He  is  a  brother  of  Jimmy  Rose  and 
will  devote  the  major  part  of  his  time  to  the 
Bijou  in  Troy,  as  Henry  Windekneckt,  post- 
master of  Rensselaer,  finds  it  impossible  to 
give  the  theatre  the  time  it  demands.  Mr. 
Rose  announces  the  closing  of  the  theatre  in 
Queechy  Lake  on  August  31,  and  the  reopen- 
ing of  the  one  in  Kinderhook  on  September  1. 
Jimmy  himself  blossomed  forth  last  week 
with  a  brand  new  Nash  sedan. 

Harry  Hellman  of  the  Royal  in  Albany  is 
a  thoroughly  disappointed  man  these  days. 
His  theatre  is  all  right,  so  is  his  summer 
camp,  but  when  it  comes  to  the  fishing  in 
Crooked  Lake,  that's  an  entirely  different 
story.  When  Mr.  Hellman  bought  his  sum- 
mer home  a  few  weeks  ago,  he  planned  to  do 
a  whole  lot  of  fishing  and  naturally  spent 
considerable  in  getting  the  latest  in  the  way 
of  tackle.    Up  to  the  present  time  his  catches, 


One  might  think  this  a  scene  in  Spain, 
Southern  California  or  Mexico,  with 
Douglas  Fairbanks  and  Mary  Astor  in 
"Don  Q,"  but  there's  where  we  are  mis- 
taken. It  is  "Joe"  Keller,  of  4801  Ventor 
avenue,  Fairbanks'  "double,"  and  Kath- 
leen Ward  as  Mary  Astor.  This  shot 
was  snapped  on  the  Boardwalk  at  St. 
James  Place,  Atlantic  City,  when  "Don 
Q,  Son  of  Zorro,"  a  United  Artists  pic- 
ture, opened  a  special  engagement  at  the 
Strand  Theatre  last  Friday  to  record- 
breaking  receipts. 

few  and  far  between,  have  consisted  of  sun- 
fish  and  perch. 


R.  C.  Kimball,  who  has  been  making  the 
pick-ups  for  parcel  post  along  Film  Row,  has 
been  bitten  by  the  theatre  bug  and  has  ac- 
quired and  opened  a  picture  theatre  in  Wes- 
terlo,  to  be  known  as  Woodmen  Hall. 


Changes  during  the  week  include  the  sale 
of  a  motion  picture  theatre  in  Earlville,  run 
by  H.  C.  Rawley,  to  a  Mr.  Bricker,  while  Bob 
Grady,  who  has  been  running  the  Wawanda 
Theatre  at  Haines  Falls,  has  surrendered  the 
lease  to  Rusk  and  Andrews,  the  original 
owners. 


Lawrence  J.  Carkey  of  Carthage,  who  has) 
been  appointed  as  district  manager  of  the 
Schine  theatres,  with  headquarters  in  Little 
Falls,  has  assumed  his  new  duties  and  will 
have  twelve  theatres  under  his  jurisdiction, 
Mr.  Carkey  is  being  succeeded  in  Carthage  by 
his  brother,  J.  W.  Carkey,  who  has  been  as- 
sistant manager  in  the  Carthage  houses  for 
some  time  past. 


Jake  Golden  received  many  congratulations 
during  the  week  on  the  success  of  his  Old 
Home  Week  at  the  Griswold  in  Troy.  Thurs- 
day night,  along  with  the  pictures,  Mr.  Golden 
put  on  an  amateur  revue  of  ten  acts,  as  well 
as  the  D.  and  H.  quartette.  No  wonder  the 
Griswold  was  packed  to  the  doors. 


Nearly  500  tickets  have  already  been  sold 
for  the  annual  outing  of  the  Albany  Film 
Board  of  Trade,  scheduled  for  Saratoga  Lake 
on  September  14.  Louis  Buettner  of  Cohoes 
took  four  tickets  during  the  week,  while  Jack 
Krause  took  no  less  than  seventeen,  the  First 
National  exchange  sending  back  for  thirty 
more.  The  program  Issued  last  week  gives 
the  first  event  of  the  day  as  a  baseball  game 
between  the  film  salesmen  and  the  managers. 
(Continued  on  next  page) 


900  MOVING    PICTURE    WORLD  August  29,  1925 


Massachusetts 

Tom  Mix  was  galloping  across  the  screen 
of  the  Central  Theatre  in  Somerville  the  night 
of  Thursday,  August  13,  when  suddenly  the 
front  curtain  was  lowered,  the  house  lights 
flashed  on  and  the  organist  began  to  play  a 
lively  march.  The  audience,  nonplused  at  the 
sudden  stopping  of  the  picture,  left  the  seats 
and  upon  emerging  into  the  street  found 
there  was  a  lively  blaze  in  an  adjoining 
garage.  A  man  who  discovered  the  fire  ran 
to  Manager  Frank  J.  O'Connell  of  the  Cen- 
tral Theatre  and  told  him.  Manager  O'Con- 
nell ran  to  the  booth  and  ordered  the  pro- 
jectionist to  cut  the  picture  off. 


Moving  pictures,  for  the  first  time  in  the 
history  of  a  number  of  New  England  fairs, 
are  to  be  presented  as  attractions  this  year. 


Reed  Howes  as  he  appears  in  "The  Cyclone 
Cavalier,"  a  Harry  J.  Brown  production  for 
Rayart  release. 

Albany,  N.  Y. 

(Continued  from  preceding  page) 

The  Pastime  Theatre  in  Granville  was 
bought  last  week  by  Adolph  Kohn.  The  house 
has  been  closed  for  improvements  and  will 
be  reopened  the  latter  part  of  the  month. 


The  Goldstein  Brothers  have  introduced  a 
new  lil in  policy  at  their  recently  acquired 
I  n ion  Square  Theatre  in  I'ittsneld.  Begin- 
ning on  August  17,  with  "Romola,"  the  larg- 
est super-feature  will  be  presented.  There 
will  be  a  five-piece  orchestra  at  the  matinees 
and  ten  musicians  at  night.  Messrs.  Goldstein 
have  placed  an  order  for  an  organ,  which  is 
expected  to  be  completed  in  a  couple  of 
months. 


Ed  McGregor,  manager  of  Smalley's  Theatre 
in  Walton,  delivered  the  goods  when  it  came 
to  exploiting  "The  Ten  Commandments."  The 
town  was  all  dressed  up  for  the  occasion,  the 
downtown  streets  resembling  a  Chautauqua. 
And  speaking  of  Smalley  houses,  Al  Bothner 
will  soon  start  in  booking  vaudeville  for  the 
chain.  Smalley's  theatre  in  Mohawk  is  now 
running  six  days  a  week,  and  with  a  mile 
to  the  theatre  in  Ilion  and  an  equal  distance 
to  another  house  in  Herkimer,  is  obliged  to 
keep  his  eyes  open  through  sharp  competi- 
tion.. Ed  Richardson,  who  runs  Smalley's 
Theatre  in  Fort  Plain,  put  over  a  clever  tie- 
up  last  week  with  "Miss  Bluebeard,"  when  a 
masked  model  was  driven  around  town  and 
prizes  of  gold  pieces  were  awarded  those 
guessing  her  Identity. 


Former  Mayor  William  A.  Bradford  of 
Quincy  has  begun  the  erection  of  a  theatre 
at  Chestnut  and  Maple  streets,  Quincy.  The 
building  will  be  of  a  simple  style  of  colonial 
architecture  and  will  have  a  frontage  of  160x 
75  feet  on  Chestnut  street.  The  stage  en- 
trance will  be  on  Maple  street.  There  will 
be  a  mezzanine  floor  and  balcony  in  addition 
to  the  main  floor.  There  will  be  approxi- 
mately 1,900  seats.  The  cost  of  the  building 
is  estimated  at  $250,000.  It  is  expected  to  be 
ready  for  opening  on  or  about  December  1. 


It  now  is  reported  that  the  Capitol  The- 
atre structure,  nearing  completion,  at  Tre- 
raont,  Hollis  and  Dore  streets,  Boston,  will 
be  utilized  by  the  Keith  interests  for  a  vaude- 
ville policy. 


Friends  of  George  W.  Magee,  long  promi- 
nent in  theatrical  circles  of  Boston  and  for 
many  years  manager  of  the  Grand  Opera 
House,  gave  a  party  in  his  honor  at  his  sum- 
mer home,  Rackcliff  Villa,  Ash  Point,  Me.  The 
event  marked  Mr.  Magee's  birthday. 


Buffalo,  N.  Y. 

A  meeting  of  the  directors  of  the  Buffalo 
and  Albany  zones  will  be  held  soon  in  Buf- 
falo to  discuss  arbitration.  The  by-laws  re- 
cently drawn  up  have  been  approved  by  the 
two  zones.  The  date  of  the  meeting  will  be 
announced  in  a  few  days  by  J.  H.  Michael, 
chairman  of  Buffalo  zone. 


C.  R.  Rogers  has  purchased  from  Mrs.  Ann* 
Shuss  two  frame  buildings  on  North  Center 
street,  Corry,  Pa.,  and  later  will  raze  them 
to  afford  space  for  an  addition  to  the  Grand 
Theatre,  at  present  a  picture  house.  When 
remodeled  the  house  will  be  used  for  legiti- 
mate attractions. 


George  J.  Walker,  8  Milton  street,  Buffalo, 
has  been  appointed  manager  of  Shea's  Court 
Street  Theatre,  succeeding  the  late  Henry 
Carr.  For  more  than  a  score  of  years  Mr. 
Walker  has  been  connected  with  the  Shea 
organization,  for  the  past  several  years  as 
assistant  to  Mr.  Carr,  who  died  in  June. 


John  R.  Osborne,  manager  of  the  New  Fam- 
ily Theatre  in  Batavia,  N.  Y.,  announces  the 
signing  of  a  contract  for  the  showing  of  all 
of  the  new  Paramount  pictures  in  the  Greater 

Forty  series. 


William  J.  MacFarlane,  who  is  interested 
in  the  theatre  business  in  Canandaigua,  N.  Y., 
where  he  is  also  mayor,  will  again  head  the 
Republican  ticket  at  the  coming  election. 


George  Rosing  of  the  Fillmore  Theatre,  Buf- 
falo, has  built  a  summer  home  at  Crystal 
Beach.  He  has  just  returned  from  a  trip  to 
South  America  where  he  went  for  his  health. 


I'ln us  for  the  new  picture  theatre  to  be 
built  at  158S-15»8  Genesee  street,  Including 
seven  stores  and  offices,  have  been  filed  with 
the  bureau  of  buildings  in  Buffalo.  The  new 
house  will  be  built  by  Barney  Vohwlnkel, 
iTsstf  Main  street,  who  has  operated  the  Oriole 
Theatre  near  the  site  for  mnny  years.  When 
completed  the  house  will  be  leased  by  the 
Shea  Amusement  Company.  According  to  Mr. 
Vohwlnkel  the  theatre  and  stores  will  cost 
s. :.-,n. (sin.  The  seating  capacity  will  be  1,710. 
The  frontage  on  Genesee  street  will  be  168 
feet.   The  house  will  have  a  depth  of  132  feet. 


Frances  Aichinger,  manager  of  the  Cozy 
Corner,  Buffalo,  is  marrle/l  to  George  Hill. 
Frances,  or  Mrs.  George,  is  one  of  the  livest 
woman  managers  in  this  neck  of  the  woods. 


Hollis  A.  Shilling,  for  many  years  manager 
of  the  Flickinger  store  in  Fairport,  N.  Y.,  has 
resigned  to  take  over  the  management  of  the 
Rivoli  in  the  Shilling  block.  Mr.  Shilling  an- 
nounces that  new  projection  machines  will  be 
installed  in  the  Rivoli  and  the  ventilation  and 
lighting  systems  also  will  be  changed.. 


Lockport.  N.  Y.,  stage  employes  have  formed 
a  new  union  with  Austin  Taylor,  stage  man- 
ager of  the  new  Palace  Theatre,  as  president. 
Robert  Spedding  is  vice-president  and  Grover 
McGowan  secretary-treasurer.  The  new  union 
has  been  formed  with  the  advent  of  two  new 
theatres,  the  Rialto  and  the  Palace,  one  a 
Schine  house  and  the  other  under  Paramount 
lease.  The  latter  opened  July  18  and  on 
I^-ibor  Day  will  add  Keith  vaudeville  to  its 
picture  program. 


Michael  Shea,  head  of  the  Shea  amusement 
enterprises,  announces  that  more  than  $300,- 
000  will  be  spent  for  decorations  and  furnish- 
ings in  the  new  Shea  Buffalo  theatre,  the  ex- 
terior work  on  which  is  practically  completed. 


It's  ii  hard  life.  -No  sooner  li.nl  he  arrived 
home  from  a  trip  to  Europe  than  Joseph  A. 
SCfenchcrt.  Sr.,  owner  of  (he  Colonial  and  Co- 
lilmbia  Theatres  on  Genesee  street,  Buffalo, 
hopped  Off  again  for  n  tour  of  the  Yellow- 
stone National  1'nrk.   Joe,  Jr.,  says  'taln't  fair. 


A  scene  in  Frank  Lloyd's  "Winds  of  Chance,"  a  First  National  all-star  picture,  which  had 
its  premiere  at  the  New  York  Piccadilly  last  week. 


J.  Walter  Bengough,  Esq.,  manager  of  the 
Jefferson  in  Auburn,  N.  Y.,  was  seen  in  Ni- 
agara Falls  the  other  night  talking  with 
Charlie  Hayman  of  the  iStrand  and  Cataract 
Theatres.  Walter  is  vacationing.  Lionel  Edel, 
assistant  manager  of  the  Lumberg  at  the 
Falls,  went  to  New  York  last  week. 


August  29,  1925 


MOVING    PICTURE  WORLD 


903 


Illinois 

Among  exhibitors  on  vacation  this  month 
ire  Chick  Keppler  and  the  missus.  Danny 
^Jikos  of  the  Gem  and  Eagle  Theatres  is  back 
rom  Colorado  and  Oscar  Florine  and  wife 
ire  motoring  the  East.  Harry  and  Leo  Brun- 
lild  came  back  from  the  East  last  week. 


A.  Pratt  sold  his  interest  in  the  Dream- 
and  Theatre  at  Fennville,  Mich.,  and  is  now 
n  Chicago  to  make  a  connection. 


The  Glen  Theatre  at  Glen  Ellyn,  111.,  is 
low  under  the  management  of  W.  McLaugh- 
in  of  the  Parkside  Theatre  at  Lombard  and 
A..  Mitchell  of  the  Rose  Theatre. 


S.  Zertanian  will  open  a  new  600-seat  house 
it  Granite  City,  111.,  and  will  show  pic- 
tures exclusively.  He  formerly  operated  the 
Lincoln  In  that  city. 


Among?  the  theatres  reported  closed  for 
the  summer  are  the  Palace  at  Valier,  Gem  at 
IStonlngrton,  Liberty  at  Cowden,  Roland  at 
Payson,  Premier  at  Grayville,  and  troy  at 
Toledo,  111.  Most  of  them  will  reopen  next 
month  and  several  have  made  needed  im- 
provements. 


W.  W.  Watts,  well  known  exhibitor  of 
Springfield,  111.,  is  making  a  motor  tour  of 
the  Northwest  and  will  be  away  several 
weeks. 


Arthur  Lucas,  well  known  southern  ex- 
hibitor, was  in  Chicago  recently  and  met 
his  family,  who  were  returning  from  an 
extended  vacation  trip. 


D.  Kemp  of  the  Owl  on  South  State  street 
and  his  family  have  returned  from  a  three 
months'  tour  across  the  country  and  report  a 
fine  trip. 


Canada 

Harold  Bishop,  formerly  assistant  manager 
lof  the  Capitol  Theatre,  Winnipeg,  and  now 
Imanager  of  the  remodelled  Metropolitan 
|Theatre,  Winnipeg,  has  rounded  out  an  ex- 
ceptionally strong  staff  of  department  heads 
for  the  cinema.  Albert  Demkier,  formerly 
concert  master  of  the  Capitol  orchestra,  under 
Director  Earle  Hill,  has  been  selected  as 
musical  director  of  the  new  Metropolitan. 
Harold  St.  John  Naftel,  a  prominent  musician 
of  Western  Canada,  has  been  appointed 
organist.  George  Parker,  formerly  at  the 
Capitol,  is  in  charge  of  the  mechanical  crew. 

Manager  Bishop  has  adopted  the  policy 
of  breaking  performances,  the  shows  being 
presented  from  1  to  5  p.  m.  aad  from  7  to 
11  p.  m.  eacji  day  except  Saturdays  and  holi- 
days when  performances  will  be  given  con- 
tinuously from  1  to  11  p.  m.,  prices  ranging 
from  23  cents  to  68  cents.  Every  Saturday 
afternoon  the  children  will  enjoy  a  special 
price  of  15  cents. 


John  Golding,  manager  of  the  Imperial 
Theatre  at  St.  John,  N.  B.,  for  many  years, 
made  a  special  hit  with  a  large  group  of 
local  and  visiting  club  members  on  the  recent 
occasion  of  the  visit  to  the  city  of  the  Bos- 
ton Canadian  Club  and  its  ladies'  auxiliary. 
Both  Canadian  clubs  in  St.  John  as  well  as 
the  Boston  people  were  guests  of  Mr.  Gold- 
ing at  a  theatre  performance  and  a  number 
of  the  guests  were  also  entertained  at  the 
charming  home  of  Mr.  and  Mrs.  Golding. 


H.  C.  Robinson  of  Beamsville,  Ontario,  has 
announced  that  he  is  selling  his  theatre  there, 
which  scats  375. 


Fire  of  unknown  origin  broke  out  at  9.30 
a.  m.  on  Augmst  14  in  the  Grand  Theatre 
Building,  9-11  Adelaide  street  west,  Toronto, 
the  loss  being;  estimated  at  -111,100. 


The  date  of  the  re-opening  of  the  Russell 
Theatre,  Ottawa,  which  was  recently  acquired 
by  Famous-Players  interests,  has  not  been 
announced.  One  problem  has  been  the  aris- 
ing of  difficulties  between  the  company  and 
the  organized  employees  over  the  wage  scale 
to  be  established. 


St.  Louis 

It  is  reported  from  Hannibal,  Mo.,  that  Mr 
and  Mrs.  C.  W.  Lilly  have  resigned  as  man- 
agers of  the  Star,  Broadway,  Orpheum  and 
Park  Theatres  of  that  city.  The  resignations 
were  to  take  effect  on  August  IS,  according 
to  advices  reaching  St.  Louis.  It  is  said  that 
John  Price,  formerly  in  charge  of  the  Or- 
pheum, will  assume  management  of  the  con- 
solidated theatres. 

Hannibal  is  a  closed  town,  all  of  the  houses 
there  being  owned  by  one  company.  Stock 
is  held  by  various  business  men  of  the  town. 
It  is  said  that  there  are  two  distinct  groups 
among  the  stockholders,  one  headed  by  Mr. 
and  Mrs.  Lilly  and  the  other  favoring  Price. 
So  far  as  could  be  learned,  Mr.  and  Mrs. 
Lilly  have  not  sold  their  stock  in  the  com- 
pany, merely  asking  to  be  relieved  of  the  de- 
tails of  management. 


Mr.  and  Mrs.  I.  W.  Rodgers  have  returned 
from  a  trip  through  the  national  parks  of  the 
West.  J.  C.  Schmidt,  Breese,  111.,  exhibitor,  is 
also  taking  in  the  beauties  of  Yellowstone 
Park  and  vicinity.  Harry  Redmond,  Majestic 
Theatre,  East  St.  Louis,  111.,  has  but  recently 
returned  from  that  section. 


Joe  Hewitt,  Robinson,  111.,  has  gone  to 
Bradford,  Pa.,  to  attend  a  home-coming  and 
reunion  of  all  old  residents  of  Bradford. 


George  Smith  of  the  Phoenix  Theatre,  Law- 
renceville,  111.,  will  spend  his  vacation  in  the 
Minnesota  woods. 


Tom  Reed  of  Duquoin,  111.,  is  back  after 
spending  some  time  in  Florida. 


Dr.  Pitney  has  sold  his  home  at  Flora,  111., 
to  Frank  Hocking. 


The  Lyric  Theatre,  West  Terre  Haute,  111., 
has  been  taken  over  by  E.  G.  Musser. 


The  Photoplay  Theatre,  Lovington,  111.,  is 
again  in  charge  of  Ferris  Brothers. 


The  Lyric  Theatre,  Flat  Rock,  111.,  has  been 
taken  over  by  R.  C.  Williams,  St.  Francisville, 
111. 


Harry  Weaver  of  the  Grand  Theatre,  New 
London,  Mlo.,  is  going  to  Minnesota  for  a  few 
weeks. 


Mrs.  N.  E.  Fett  of  the  Cozy  Theatre,  Ka- 
hoka,  Mo.,  was  called  to  her  old  home  in 
Iowa  by  the  death  of  her  father. 


"Visitors  of  the  week  included:  Tom  Reed, 
Duquoin,  HI.;  Messrs.  Reber  &  Hirsch,  Pacific, 
Mo.;  Jimmy  Boyd,  Blytheville,  Ark.;  Harry 
Miller,  Festus,  Mo.;  A.  C.  Mercier,  Perryville, 
Mo.;  Leo  Bernstein,  Springfield,  111.;  P.  A. 
Feitz,  Highland,  III.,  and  H.  E.  Nelson,  Quincy, 
111. 


Texas 

J.  L.  Santon  opened  his  new  Queen  Thea- 
tre at  Wharton,  Texas,  August  3.  The  build- 
ing is  strictly  modern  and  fireproof  and  cost 
in  excess  of  $200,000. 


Gabriel  Laskin  has  taken  over  the  Cozy 
Theatre  at  Galveston,  Texas.  Pictures, 
musical  comedy  and  road  shows  will  be  the 
policy. 


Mrs.  H.  Boone  is  eriecting  a  new  theatre 
at  El  Campo,  Texas. 


I.  Wyll  has  purchased  the  Rex  at  Dallas, 
Texas. 


Col.  H.  A.  Cole  has  purchased  the  Lyric 
at  Jefferson,  Texas. 


C.  Miney  is  erecting  a  new  theatre  build- 
ing at  Donna,  Texas. 


John  N.  iSayeg  will  erect  a  new  $35,000  thea- 
tre at  Waxajachie,  Texas. 


The  New  Orpheum  at  Waco,  Texas,  was 
opened  last  week  to  pleased  capacity.  The 
house  seats  over  9,000  and  is  strictly  modern. 


LILYAN  TASHMAN 
One  of  the  featured  players  in  B.  P.  Schul- 
berg's    Preferred    Picture,    "The    Girl  Who 
Wouldn't  Work." 


Pittsburgh 

J.  George  Schweitzer,  well-known  Titus- 
ville  exhibitor,  recently  addressed  the  Ki- 
wanis  Club  in  his  town.  Mr.  Schweitzer 
made  a  short  but  very  interesting  address, 
during  which  he  read  the  Golden  Rules,  as 
he  calls  the  code  which  he  uses  in  the  man- 
agement of  his  theatres;  renewed  his  pledge 
to  serve  the  community  with  the  best  and 
cleanest  entertainment  and  wound  up  by 
offering  his  new  Orpheum,  now  closed  for 
extensive  renovations  and  redecorations,  free 
to  the  Kiwanis  Club  for  a  big  free  treat  for 
the  Titusville  kiddies. 


Mrs.  H.  B.  Dawson,  owner  of  the  Colonial, 
Beaver  Falls,  is  back  home  after  a  vacation 
trip  to  the  West  Coast. 


A  quartet  of  local  exhibitors  have  gone  to 
Atlantic  City  for  a  fortnight's  vacation.  The 
partv,  consisting  of  Harry  Browarsky,  Her- 
man Browarsky,  Mike  Winograd  and  Mil- 
ton Samuels,  made  the  trip  in  Harry's  car. 


P.  C.  Weller,  treasurer  of  the  Rowland  and 
Clark  Theatres,  is  vacationing  in  parts  un- 
known. He  wouldn't  leave  any  word  as  to 
his  whereabouts,  because  he  wanted  to  for- 
get all  about  the  grand  old  industry  dur- 
ing his  rest  period. 


Herbert  A.  Shaw,  formerly  manager  of  the 
Metropolitan,  Morgantown,  W.  Va.,  is  now 
officiating  in  a  similar  capacity  at  the  Main 
Theatre,  Uniontown. 


Arkansas 

L.  Earl  Powell  has  opened  his  new  $15,000 
theatre  at  Gurdon,  Ark.  The  house  is  mod- 
ern and  seats  about  600. 


The  Palace  at  Little  Rock,  Ark.,  has  closed 
for  the  summer  in  order  to  permit  extensive 
repairs  and  remodelling. 


D.  W.  Strong  will  open  his  new  Star  Thea- 
tre at  Gould,  Ark.,  in  the  near  future. 


Oklahoma 

Mrs.  Alice  P.  Littlefield  and  Ed  Rhoses  Llt- 
tlefield  have  purchased  the  Queen  Theatre  at 
Austin,  Okla.,  for  $1  and  other  valuable 
consideration.  The  property  is  valued  at 
$125,000  and  is  now  operated  by  Famous 
Players. 


The  Liberty  Theatre,  a  government-owned 
house  at  Fort  Sill,  Okla.,  Is  being  repainted 

and  repaired. 


STRAIGHTfrom  l£  SHOULDER  REPORTS 

ADEPAlOMENT  FOR.  THE  INFORMATION  OF  EXHIBITOR 


EDITED  BY  A.  VAN  BUREN  POWELL 


Associated  Exhibitors 

RACING  l/l'CK.  Star,  Monty  Banks.  This 
is  a  good  comedy  picture  and  has  lots  of 
thrills  and  action  in  it.  Six  reels  and  good 
print.  Very  good  appeal.  Suitable  for  Sun- 
day in  a  small  town.  Special,  no.  Walter 
Jones,  Marytown  Theatre  (150  seats),  Mary- 
town.  West  Virginia. 

F.  B.  O. 

BANDIT'S  BABY.  (5.291  feet).  Star,  Fred 
Thomson.  Boys,  here's  the  best  Thomson  to 
date,  the  best  balanced  picture  of  either 
series,  ^.ith  plenty  of  hokum,  action,  comedy 
and  thrills.  Silver  King  has  a  bigger  part 
than  usual  and  comes  to  the  front  with  some 
new  tricks;  and  the  "baby"  is  one  of  the 
cutest  youngsters  ever  shown  on  our  screen. 
Boost  it  big.  Good  tone.  Exceptional  ap- 
peal. Yes  for  Sunday,  no  as  special.  Draw 
rural  class,  town  300.  Admission  10-30,  15- 
40.  Chas.  W.  Lewis,  I.  O.  O.  F.  Hall  (225 
seats),  Grand  Gorge,  New  York. 

DIVORCE.  Star,  Jane  Novak.  This  is  a 
splendid  picture  and  should  appeal  to  any 
mixed  audience.  Tone  O.  K.  Appeal  85  per 
cent.  Draw  town  and  country  class,  town 
400.  Admission  10-25.  A.  H.  Higley,  Rush- 
more  Theatre  (260  seats),  Rushmore.  Minne- 
sota. 

DRV  SILL  A  WITH  A  MILLION.  (7,301 
feet).  (Gold  Bond  Special).  Featuring  Mary 
Carr  and  all-star  cast.  This  is,  without  any 
doubt,  one  of  the  outstanding  specials  of  the 
year  and  should  te  presented  in  every  high 
class  show  house,  large  or  small.  In  my 
estimation  it  is  the  only  picture  of  this  type 
that  is  the  equal  of  the  Fox  production,  "Over 
the  Hill."  This  rare  work  of  art  was  pre- 
sented at  my  theatre  on  a  Sunday  and  Mon- 
day and  to  say  that  it  received  the  hearty 
support  and  co-operation  of  the  church 
classes  would  be  putting  it  quite  mildly.  The 
Monday  presentation  was  marked  by  the 
large  number  of  pupils  from  the  Sunday 
School  classes  of  all  grades,  and  I  wish  most 
emphatically  to  add  that  this  special  is 
equally  as  good  for,  and  was  as  well  re- 
ceived by  my  regular  picture  fans  as  the 
church  element.  The  story  is  wonderful;  the 
climax  is  nothing  short  of  smashing;  and  the 
work  of  Mary  Carr  is  flawless.  It's  a  "Gold 
Bond"  in  the  truest  sense  of  the  words.  J. 
D.  Warnock,  Luna  Theatre  (350  seats),  Battle 
Creek,  Iowa. 

NO-GUN  MAN.  (4,522  feet).  Star,  Lefty 
Flynn.  Flynn  is  getting  better  all  the  time. 
I  think  he  will  be  one  of  my  best  drawing 
cards  before  long;  this  picture  has  plenty  of 
action  and  lots  of  comedy  is  furnished  by 
the  negro  character.  H.  C.  Porter,  Dream- 
land Theatre  (350  seats),  New  Albany,  Mis- 
sissippi. 

NO-GUN  MAN.  (4,522  feet).  Star,  Lefty 
Flynn.  Can't  say  much  for  this — very  dark, 
and  the  action  was  slow  for  a  western.  I 
see  that  some  report  it  good;  but  I  can't 
see  it  that  way.  Good  tone.  Only  fair  ap- 
peal. Yes  for  Sunday  but  no  as  special. 
Draw  small  town  and  farmer  class,  town 
600.  Admission  10-20,  10-30.  H.  W.  Batchel- 
der,  Gait  Theatre  (175  seats),  Gait,  Cali- 
fornia. 

First  National 

FRIVOLOUS  SAL.  (7,307  feet).  Star,  Mae 
Busch,  O'Brien.  Extra  good  western  love 
story.  Scenery  is  worth  admission.  First 
National  pictures  are  always  good.  Print  in 
extra  good  shape.  Appeal  a  hundred  per 
cent.  No  for  Sunday  or  as  special.  J.  H. 
Heick,  Allen  Theatre  (400  seats),  Allen,  Kan- 
sas. 


These  dependable  tips  come  from  ex- 
hibitors who  tell  the  truth  about  pic- 
tures to  help  you  book  your  program 
intelligently.  "It  is  my  utmost  desire  to 
serve  my  fellow  man,"  is  their  motto. 

Use  the  tips;  follow  the  advice  of  ex- 
hibitors who  agree  with  your  experi- 
ence on  pictures  you  both  have  run. 

Send  tips  to  help  others.  This  is 
your  department,  run  for  you  and 
maintained  by  your  good-will. 


FRIVOLOUS  SAL.  (7,307  feet).  Star.  Mae 
Busch.  Very  good  picture  of  the  western 
type,  with  exceptional  scenic  background. 
Plenty  of  action,  interspersed  with  heart- 
tugging  incidents.  Good  for  any  house.  Tone 
O.  K.  General  appeal.  Yes  for  Sunday,  no 
as  special.  Draw  rural  class,  town  300.  Ad- 
mission 10-30,  15-40.  Chas.  W.  Lewis,  I.  O. 
O.  F.  Hall  (225  seats),  Grand  Gorge,  New 
York. 

GIRL  OF  THE  GOLDEN  WEST.  (6,600 
feet).  Star  cast.  A  very  interesting  high  class 
western  that  pleased  about  everyone  who 
saw  it  in  our  theatre.  Kerrigan  is  a  mighty 
line  actor  and  it  is  to  be  regretted  that  he 
is  not  seen  more  often  in  pictures.  This 
would  be  an  ideal  show  for  some  warm  night. 
Patrons  would  forget  the  heat  looking  at  this 
one.  Kenneth  W.  Thompson,  M.  W.  A.  The- 
atre, Hancock,  Wisconsin. 

ISLE  OF  LOST  SHIPS.  (7,425  feet).  Star 
cast.  Positively  one  of  the  best  pictures  we 
havo  ever  shown  and  it  was  sold  to  us  as  a 
program  picture  only.  We  don't  see  how 
First  National  could  be  any  fairer  to  us. 
The  print,  as  usual,  was  in  fine  condition, 
which  means  quite  a  bit  to  us  even  though 
we  are  out  in  the  "sticks."  If  all  our  pic- 
tures were  as  good  as  this  our  worries  would 
be  at  an  end.  Small  town  class.  Kenneth 
W.  Thompson,  M.  W.  A.  Theatre,  Hancock, 
Wisconsin. 

ONLY  WOMAN.  (6,700  feet).  Star,  Norma 
Talmadge.  Very  good  feature.  Good  tone 
and  appeal.  Yes  for  Sunday  and  special. 
Draw  farmers  and  merchants,  widely  scat- 
tered, 1,650.  Mrs.  J.  B.  Travelle,  Elite  The- 
atre, Placerville,  California. 

NECESSARY  EVIL.  (8,307  feet).  Stars,  Ben 
Lyon,  Viola  Dana.  Nice  picture  that  went 
over  big.  Didn't  hear  a  single  unfavorable 
comment.  They  came  by  to  tell  me  how 
good  it  was  and  also  went  out  and  told 
others.  Tone  and  for  Sunday  O.  K.  Appeal 
90  per  cent.  R.  L  Nowell,  Idlehour  Theatre, 
Monroe,  Georgia. 

NEW  TOYS.  Star,  Richard  Barthelmess. 
Not  the  type  of  picture  this  star  is  suited 
for.  Dick,  you  had  better  get  back  to  the 
kind  of  stories  which  made  you  famous  or 
else  you  will  be  another  has  been.  Not  a 
bad  picture  but  not  the  kind  for  Dick.  Tone, 
okay.  Sunday,  yes.  Special,  no.  Fair  ap- 
peal. All  classes,  town  of  3,000.  Admission 
20-35.  T.  L  Barnett,  Finn's  Theatre  (600 
seats),  Jewett  City,  Connecticut. 

SALLY.  (8,636  feet).  Star,  Colleen  Moore. 
While  we  did  not  do  the  business  the  pic- 
ture justified,  I  am  confident  that  it  will 
give  satisfaction  wherever  played.  We  had 
a  few  luke  warm  comments;  but  I  find  that 
to  be  the  case  with  every  picture  that  we 
tout  to  the  extreme;  many  patrons  are  apt 
to  get  exaggerated  ideas,  and  it  is  difficult 
for  any  picture  to  fulfill  their  expectations 
in  such  a  case.  Anyway,  Colleen  was  espe- 
cially pleasing  in  her  part  and  Leon  Errol 


was  a  scream.  This  picture  is  somewhat 
reminiscent  of  Mary  Pickford  in  "Daddy. 
Long-Legs"  and  fully  as  good.  Worth  while 
playing  in  any  house  and  don't  be  afraid  to 
let  the  world  know  you  have  it.  Good  tone. 
General  appeal.  Yes  for  Sunday  or  as  spe- 
cial. Draw  rural  class,  town  300.  Admis- 
sion 10-30.  15-40.  Chas.  W.  Lewis,  I.  O.  O. 
F.  Hall  (225  seats),  Grand  Gorge,  New  York. 

SILENT  WATCHER.  (7,576  feet).  Star, 
Glenn  Hunter.  I  personally  enjoyed  this  pic- 
ture but  I  don't  believe  that  my  audience 
did.  It  has  some  wonderful  acting  but  not 
much  action.  If  your  audience  appreciates 
something  good,  then  show  them  this  pic- 
ture. Tone,  okay.  Sunday,  yes.  Special,  no. 
Fair  appeal.  All  classes  town  of  3,000.  Ad- 
mission 26-35.  T.  L  Barnett,  Finn's  Theatre 
(600  seats),  Jewett  City,  Connecticut. 

M.IPP1  MrGEE.  <>Iiv.  .Morosco  prod.  A 
poor  picture  and  the  print  was  bad.  I  ran 

the  picture  myself.  The  story  was  very  good 
but  did  not  end  to  the  best.  Appeal,  about 
fifty  per  cent.  Sunday,  no.  Special,  no.  Walter 
Jones,  Marytown  Theatre  (150  seats),  Mary- 
town, West  Virginia. 

SUNDOWN.  (9.000  feet).  Star,  Hobart  Bos-* 
worth.  Picture  is  too  slow  and  long  drawn 
out.  Had  it  been  shortened  to  about  seven 
reels  and  livened  up  a  bit  it  would  have 
been  a  big  picture.  As  it  now  stands  it  is 
just  a  little  better  than  ordinary  western. 
The  paper  is  extra  good.  First  National 
asked  me  a  10  plus  for  it  when  it  was  new. 
I  held  off  a  few  months  and  they  finally  sold 
it  to  me  for  less.  Basing  the  rental  on  my 
box  office  receipts  I  paid  too  much.  Tone, 
excellent.  Sunday,  yes.  Fair  appeal.  All 
classes  town  of  3,000.  Admission  10-30.  Na- 
tional  Theater   (430   seats),   Graham,  Texas. 


SI  NSHINB  TRAIL.  (4 

las,  MacLean.     A  very 
drama  starring  Douglas 
ing  more   people  than 
vehicles.     It's  good  for 
anywhere.      If  you're 
little   picture    for  hot 
Kenneth   W.  Thompson, 
Hancock,  Wisconsin. 


500  feet).  Star,  Doug- 
clever  little  comedy 
MacLean  and  pleas- 
some  of  his  former 
a  number  of  laughs 
looking  for  a  nice 
weather  this  is  It. 
M.   W.   A.  Theatre, 


Fox 


EVERYMAN'S  WIFE.  (4,365  feet).  Star, 
Earl  Foxe.  One  of  Fox's  1924-25  specials 
that  proved  to  be  a  very  ordinary  little  pro- 
gram picture  that  was  saved  only  by  the 
very  excellent  photography  and  fine  condi- 
tion of  film.  Patrons  didn't  say  much  for  or 
against  this  but  they  didn't  wait  to  voice  their 
approval  of  the  two-reel  comedy,  ("Don't 
Pinch")  and  the  Fox  News.  The  short  sub- 
jects made  them  feel  satisfied — more  power 
to  'em!  Fair  tone  and  appeal.  Yes  for  Sun- 
day. As  special,  no!  no!  Draw  general  class, 
town  about  a  thousand.  Admission  10-25, 
15-35.  H.  H.  Hedtoerg,  Amuse-U  Theatre, 
Melville,  Louisiana. 

GOLD  AND  Til E  GIRL.  Star,  Buck  Jones. 
Just  an  ordinary  western,  and  costs  me  just 
about  twice  what  any  other  western  would. 
Good  tone.  Yes  for  Sunday,  no  as  "special. 
Draw  railroad  and  miner  class,  town  3.050. 
Admission  10-35.  Giles  Master,  Strand  Thea- 
tre (730  seats),  Gallup,  New  Mexico. 

GOLD  HEELS.  (6,000  feet).  Star  cast.  A 
very  good  Saturday  night  picture  for  me,  but 
would  suit  any  other  night  where  they  like 
horse  racing  scenes.  Tone,  good.  Sunday,  no. 
O.  G.  Odell,  Adelphl  Theatre  (400  seats), 
Hughesville,  Pennsylvania. 

RIDERS   OF   THE   PURPLE   SAGE.  (5,578 

feet).  Star,  Tom  Mix.  I  had  several  tell 
me  that  this  one  was  the  best  Mix  has  made. 
They  all  liked  it,  old  and  young.  I  broke 
all  box  office  records  on  it.  Appeal  100  per 
cent.  Yes  for  Sunday  and  as  special.  H.  C. 
Porter,  Dreamland  Theatre  (350  seats),  New 
Albany.  Mississippi. 


kugust  29,  1925 


MOVING   PICTURE  WORLD 


905 


i 


SHE  WOLVES.  Star,  Alma  Reubens.  Noth- 
ing big  but  it  pleased  my  audience  fairly 
jood.  Something  a  little  different.  Tone, 
fine.  Sunday,  no.  Special,  no.  Appeal,  eighty 
per  cent.  Town  and  country  class  town  of 
1,800.  Admission  15-25.  O.  G.  Odell,  Adelphi 
Theatre  (400  seats),  Hughesville,  Pennsyl- 
vania. 

MetrO'Qoldwyn 

LADY  OF  THE  NIGHT.  (5,441  feet).  Star, 
Norma  Shearer.  A  nice  little  offering.  Norma 
is  very  good  in  a  dual  role.  In  my  estima- 
tion she  is  a  coming  star.  She  now  has  quite 
a  following-  here.  Tone,  okay.  Sunday,  yes. 
Special,  no.  Good  appeal.  All  classes  town  of 
3,000.  Admission  26-35.  T.  L.  Barnett,  Finn's 
Theatre  (600  seats),  Jewett  City,  Connecticut. 

Paramount 

BIG  BROTHER.  (7,080  feet).  Star,  Tom 
Moore.  You  can  go  the  limit  on  this  one. 
My  people  all  liked  it.  The  kid  in  this  pic- 
ture Is  as  good  as  the  best  of  them.  Very 
good  tone.  Sunday,  yes.  Special,  not  exactly. 
Appeal,  one  hundred  per  cent.  Town  and 
country  class  town  of  1,800.  Admission  25- 
15.  O.  G.  Odell,  Adelphi  Theatre  (400  seats), 
Hughesville,  Pennsylvania. 

CHEAT.  (6,325  feet).  Star  cast.  Somehow 
we  did  not  like  the  idea  of  playing  a  Pola 
Negri  picture  in  our  theatre  after  hearing 
so  much  adverse  criticism  about  her  later 
Alms,  however,  we  are  glad  we  played  this 
one  now  as  everyone  seemed  to  be  well 
pleased,  saying  it  was  good.  It  drew  fairly 
well,  due  to  the  popularity  of  the  book  no 
doubt.  We  think  it's  real  good.  Kenneth  W. 
Thompson,  M.  W.  A.  Theatre,  Hancock,  Wis- 
consin. 

DEVIL'S  CARGO.  (7,080  feet).  Star,  Wal- 
lace Beery.  I  personally  enjoyed  this  pic- 
ture and  I  think  that  my  audience  did.  It 
is  rather  a  weird  picture  but  it  has  lots  of 
reel  comedy  and  many  thrills.  Wallace  Beery 
walks  away  with  all  the  honors.  He's  great. 
Tone,  okay.  Sunday,  yes.  Special,  no.  Good 
appeal.  All  classes  town  of  3,000.  Admission 
26-35.  T.  1 .  Barnett,  Finn's  Theatre  (600 
seats),  Jewett  City,  Connecticut. 

FLAMING  BARRIERS.  (5,821  feet).  Star, 
Antonio  Moreno.  A  very  good  program  pic- 
ture. The  forest  fire  scene  was  excellent. 
Good  for  any  place.  Tone,  good.  Sunday,  no. 
Special,  no.  Very  good  audience  appeal.  Town 
and  country  class  town  of  1,800.  Admission 
16-25.  O.  G.  Odell,  Adelphi  Theatre  (400  seats), 
Hughesville,  Pennsylvania. 

GOLDEN  BED.  (8,584  feet).  Prod.  Cecil  B. 
DeMille.  This  was  a  lavish  production  like 
all  DeMille's  pictures.  It  attracted  the  usual 
amount  of  business,  but  film  rental  was  too 
high  to  make  any  money  with  it.  as  most 


Between  Ourselves 

A  get-together  place  where 
we  can  talk  things  over 

It's  so  much  more  important 
to  read  what  exhibitors  have  to 
say  than  my  little  chirp  that  I  am 
giving  all  the  space  to  the  folks 
who  count. 

Only — let  me  make  just  one 
bark — 


KEEP  TIPS  COMING! 


VAN 


Marion  Harlan  is  appearing  in  William  Fox 
photoplays. 


of  Paramount  pictures  are  for  this  small 
town  exhibitor.  Tone,  good.  Sunday,  yes. 
Special,  yes.  Appeal,  eighty-five  percent. 
All  classes  town  of  3,000.  Admission  15-25- 
30.  A.  B.  Andrews,  Opera  House  (500  seats,) 
Emporium,  Pennsylvania. 

GOLDEN  BED.  (8,584  ft.)  Star  cast.  While 
this  picture  did  a  fair  business  it  didn't 
do  anything  near  what  I  expected.  The 
people  who  saw  it  thought  it  a  very  good 
picture  and  several  were  deeply  impressed 
by  it.  City  of  110,000.  Admission  10-20.  Al. 
C.  Werner,  Royal  Theatre,  Reading,  Penn- 
sylvania. 

HIS  CHILDHEN'S  CHILDREN.  (8,300  ft.) 
Star  cast.  Good  picture.  A  little  above  pro- 
gram schedule.  Tone,  good.  Sunday,  yes. 
Special,  no.  Fair  appeal.  Town  of  1,650.  Mrs. 
J.  B.  Travelle,  Elite  Theatre,  Placerville, 
California. 

HUMMING  BIRD.  (5,577  ft.)  Star,  Gloria 
Swanson.  Believe  this  would  have  been  a 
real  good  show,  but  the  print  they  sent  us 
was  the  worst  we  have  ever  had  in  past  ten 
years.  Therefore,  it  was  a  joker  for  us. 
Special,  no.  Farmers  and  merchants  town 
of  3,300.  Admission  15-30.  P.  L  Vann,  Opera 
House  (650  seats,)  Greenville,  Alabama. 

KISS  IN  THE  DARK.  (5,767  feet).  Star 
cast.  Good  picture:  above  program  schedule. 
Good  tone.  Fair  appeal.  Yes  for  Sunday  and 
I'd  say  as  special.  Draw  farmers  and  mer- 
chants, widely  scattered  town  1,650.  Mrs.  J. 
B.  Travelle,  Elite  Theatre,  Placerville,  Cali- 
fornia. 

LIGHT  OF  WESTERN  STARS.  Star,  Jack 
Holt.  The  best  western  we  have  ever  played 
though  Billie  Dove's  Fifth  Avenue  getup  was 
inconsistent  on  a  southwest  ranch.  Appeal, 
one  hundred  percent.  Sunday,  no.  Special, 
no.  Pace  and  Bouma,  Rialto  Theatre  (300 
seats,)    Pocahontas,  Iowa. 

LITTLE  FRENCH  GIRL.  (5,628  feet).  Star, 
Mary  Brian.  Good  picture  but  not  a  special. 
Worth  seeing.  Good  tone  and  appeal.  Yes 
for  Sunday.  Draw  farmers  and  merchants, 
widely  scattered  town  1,650.  Mrs.  J.  B. 
Travelle,  Elite  Theatre,  Placerville,  Califor- 
nia. 

MONSIEUR  BEAUCAIRE.  (9,932  feet).  Star, 
Rudolph  Valentino.  This  is  a  picture  for 
the  highbrows  and  for  those  who  can  appre- 
ciate something  with  class  to  it  will  be  fas- 
cinated with  this  production.  A  romantic 
drama  of  the  court  of  Louis  XV  of  France 
and  one  of  the  most  elaborate  and  artistic 
pictures  ever  produced  on  the  shadow  stage 
with  its  magnificent  settings  and  glittering 
court  scenes;  and  the  glamour  and  intrigue 
of  the  court  of  a  dissolute  monarch.  A  won- 
derful cast;  Rudolph  Valentino,  Lowell  Sher- 
man, Bebe  Daniels  and  Lois  Wilson  giving 
artistic  portrayals  of  star  characters.  All 
praise  to  Sidney  Olcott,  the  director,  and  For- 
rest Halsey,  scenarist.  Get  it?  Sure.  Town  of 
3,000.  Admission  20-50.  George  W.  Walther, 
Dixie  Theatre  (500  seats),  Kerrville,  Texas. 

MONSIEUR  BEAUCAIRE.  (9,932  feet).  Star, 
Rudolph  Valentino.  (Note,  Mr.  Batchelder's 
name  got  under  the  wrong  report  several 
weeks  ago  on  this  picture:  this  is  his  own 


report).  Rather  a  slow  moving  picture;  too 
long  by  about  a  reel,  anyway.  For  those  who 
like  costume  pictures  and  the  star,  I  expect 
it's  all  right;  but  out  here  the  second  night 
proved  that.  Good  tone,  poor  appeal.  Yes  for 
Sunday  and  as  special  with  regard  to  above. 
Draw  small  town  and  farmer  class,  town  600. 
Admission  10-20,  10-30.  H.  W.  Batchelder,  Gait 
Theatre  (175  seats),  Gait,  California. 

NIGHT  CLUB.  (5,722  feet).  Star,  Raymond 
Griffith.  Griffith  in  his  first  picture  as  a  star: 
Folks  went  wild  over  him  in  "Forty  Winks," 
"Miss  Bluebeard"  and  "Paths  to  Paradise" 
and  they  expected  to  see  more  of  this  in  "The 
Night  Club"  but  what  cheese!  This  picture 
has  no  story,  little  plot,  all  slapstick!  Such  a 
wonderful  actor  as  Wallace  Beery  doing  a 
villain  a  la  Larry  Semon  Comedies,  throw- 
ing Griffith  about  twenty-five  feet  in  the 
air,  and  so  on.  It's  a  great  show  for  the  kids! 
That's  all.  We  thought  that  Griffith  would  de- 
velop into  a  good  drawing  card  but  one  more 
crazy  picture  like  this  one  and  he's  dead 
here.  No  audience  appeal.  No  for  Sunday.  Spe- 
cial, never.  A.  Bourget,  Bourget  Theatre  (1,- 
200  seats),  Montreal,  Canada. 

PATHS  TO  PARADISE.  Star,  Ray  Griffith. 
A  crackerjack  comedy  that  was  a  decided 
hit  for  us.  Drew  about  average  business. 
Tone,  okay.  Sunday,  yes.  Special,  no.  High 
appeal.  Better  classes  city  of  14,000.  Admis- 
sion 10-35.  E.  W.  Collins,  Grand  Theatre 
(700   seats,)   Jonesboro,  Arkansas. 

PETER  PAN.  (9.593  ft.)  Star  cast.  Extra 
good  production.  A  great  kid  picture.  Adults 
do  not  seem  to  rave  about  it,  but  at  that  it's 
a  real  show.  Tone,  good.  Sunday,  yes. 
Special,  yes.  All  classes  town  of  2,500.  Ad- 
mission 10-30.  A.  C.  Gordon,  Star  Theatre, 
Weiser,  Idaho. 

SACKCLOTH  AND  SCARLET.  (6,732  ft.) 
Star,  Alice  Terry.  A  fair  program  picture. 
The  paper  ruined  the  engagement  here.  This 
paper  led  people  to  believe  it  was  a  western 
picture.  The  people  who  like  westerns  came 
to  see  it  and  were  disappointed.  The  people 
who  do  not  like  westerns  stayed  away. 
Special,  no.  No  appeal  here.  All  clases  in 
small  town.  Admission  10-30.  M.  W.  Lar- 
mour,  National  Theatre  (430  seats,)  Graham, 
Texas. 

SALOME  OF  THE  TENEMENTS.  (7,017  ft.) 
Star  cast.  Good  picture.  A  little  above  pro- 
gram schedule.  Tone,  good.  Sunday,  yes. 
Special,  no.  Fair  appeal.  Town  of  1,650. 
Mrs.  J.  B.  Travelle,  Elite  Theatre,  Placerville, 
California. 

SALOMY  JANE.  (6,276  ft.)  Star  cast.  A 
fair  outdoors  story,  pleased  many  and  got 
no  kicks.  Should  say  it's  about  the  average 
program  picture.  Tone,  fair.  Sunday,  no. 
Special,  no.  Fair  appeal.  All  classes  town 
of  1,312.  Admission  10-20.  M.  J.  Bradley, 
Airdome  Theatre  (250  seats)  Thornton,  Ar- 
kansas. 

SHADOWS  OF  PARIS.     (6,549  feet).  Star, 


Irene  Rich,  Frank  Leigh  and  Clive  Brook  in 
"The  Pleasure  Buyers,"  a  forthcoming  War- 
ner Brothers  picture. 


906 


MOVING    PICTURE  WORLD 


August  29,  1925 


Word  from  E.  N.  Comes  Now  and  Then 


"Well,  'Gang,'  while  Van  is  taking  on  a  beautiful  brown,  building 
Sand  Pictures,  Sand  Theatres,  Sand  Banks,  Mud  Pies  and  what  not  at 
the  beach,  and  probably  without  doing  a  thing  to  the  clams  and  lobsters, 
I  want  to  tell  you  that  I  have  been  favored  with  some  patronage  from 
the  City  of  New  York — Broadway  coming  to  Main  Street — for  the 
past  three  weeks,  showing  that  Maine  is  not  without  her  beauty  spots 
that  lure  them  within  her  boundaries. 

"What  is  the  greatest  surprise  to  me  is  to  have  these  vacation 
people — sophisticated  City-ites,  single  me  out  to  tell  me  that  'The  Siren 
of  Seville'  for  them  was  one  of  the  best  pictures  they  ever  remembered 
seing  (and  here  on  'Main  Street'),  and  saying  that  they  were  confirmed 
Picture  Fans,  by  cracky! 

"I  have  no  gold  buttoned  ushers,  no  plush  chairs,  no  fifty  thousand 
dollar  organ,  no  'washed  air'  plant— oh,  shucks,  there  is  hardly  anything 
that  I  do  have  except  a  piano,  a  booth  (in  place  of  projection  room),  a 
couple  of  'machines' — Richardson  says  Projectors — and  to  cap  the  fade- 
out,  a  danged  Operator,  who,  in  spite  of  limited  new-fangled  devices  to 
deliver  the  goods  on  the  Gold  Fiber  (I  mean  linen  sheet),  succeeds  in 
getting  a  picture  on  the  screen  which  I  have  had  many  remark  was 
steadier,  clearer,  with  much  less  eye  strain  than  in  many  of  the  places 
finer  than  those  which  I  can  operate.  (So,  hanged  if  I  know  whether 
the  other  fellows  have  the  'Operators'  while  I  may  have  one  of  the 
new-fangled  'Projectionists.') 

"However,  as  long  as  the  public  don't  get  critical  111  keep  an 
Operator  while  those  folks  from  Yonkers  (!!!!)  hie  themselves  to 
Maine  only  to  find  that  some  of  the  small  town  men  are  selling  REAL 
pictures,  'projected'  by  Operators,  while  in  New  York  they  have  Pro- 
jectionists, ding  bust  it! 

("Ask  Richardson  if  he  can  explain  what's  'a  matter.") — E.  N.  Pres- 
cott,  Prescott  Circuit,  Union,  Maine. 


Pola  Negri.  A  good  picture  that  seemed  to 
have  more  than  average  box  office  value; 
very  much  on  the  order  of  "The  Humming 
Bird"  but  less  spectacular.  Good  supporting 
cast.  Fair  tone.  General  appeal.  Yes  for  Sun- 
day, no  as  special.  Draw  rural  class,  town 
300.  Admission  10-30,  15-40.  Chas.  W.  Lewis, 
I.  O.  O.  F.  Hall  (225  seats),  Grand  Gorge, 
New  York. 

SHOCK  PUNCH.  Star,  Richard  Dix.  A  fair 
program  picture.  Not  as  good  as  some  of 
his  former  pictures  and  did  not  do  so  well 
at  the  box  office.  Special,  no.  Fair  appeal. 
All  classes  in  small  town.  Admission  10-30. 
M.  W.  Larraour,  National  Theatre  (430  seats,) 
Graham,  Texas. 

SHOCK  PUNCH.  (6,151  feet).  Star,  Richard 
Dix.  Very  good  picture.  Worth  seeing.  Plenty 
of  action.  Good  tone  and  appeal.  Yes  for  Sun- 
day and  as  special.  Draw  farmers  and  mer- 
chants, widely  scattered,  town  1,650.  Mrs. 
J.  B.  Travelle,  Elite  Theatre,  Placerville, 
California. 

SINGER  JIM  McKEE.  (7  reels).  Star,  Wil- 
liam S.  Hart.  It  is  above  the  average  pro- 
gram picture.  Plenty  of  action  and  Hart  Is 
liked  here.  All  were  pleased.  Good  appeal. 
Suitable  for  Suday  In  a  small  town.  Special, 
no.  Walter  Jones,  Marytown  Theatre  (160 
seats),  Marytown,  West  Virginia. 

SPANIARD.  6,676  ft.)  Star,  Ricardo  Cor- 
tez.  A  fairly  good  picture  of  the  Spanish 
shiek  type.  Was  fairly  well  received.  Not 
much  to  the  much  boosted  bull  fights.  Found 
it  a  little  repulsive  in  spots  but  entertain- 
ing, nevertheless.  Fortez  is  good.  It  is  not 
the  big  special  Paramount  would  make  you 
believe.  Tone,  okay.  Fair  appeal.  All  classes 
town  of  3.000.  Admission  10-30.  M.  W.  Lar- 
mour,  National  Theatre  (430  seats,)  Graham, 
Texas. 

TOMORROWS  LOVE,  (5,802  feet).  Star, 
Agnes  Ayres.  Nice  little  picture  and  every- 
one pleased.  Many  favorable  comments.  Many 
newlyweds  came  out.  Tone  and  for  Sunday  O. 
K.  Appeal  90  per  cent.  R.  L  Nowell,  Idlehour 
Theatre,  Monroe,  Georgia. 

WORLDLY  GOODS.  (6,085  feet).  Star,  Agnes 
Ayres.  Not  bad — fair  audience  appeal,  80  per 
cent.  Fair  tone.  Yes  for  Sunday,  no  as  special. 
Draw  farm  class,  town  150.  Admission  15-30. 
Robert  W.  Hines,  Hines  Theatre  (250  seats), 
Loyalton,  South  Dakota. 


Pathe 

HOT  WATER.  (5,000  feet).  Star,  Harold 
Lloyd.  Believe  this  the  weakest  of  Lloyd's 
feature  comedies;  audience  will  like  it,  how- 
ever. Don't  pay  too  much  for  it.  Tone  O.  K. 
Appeal  90  per  cent.  Yes  for  Sunday  and  as 
special.  Draw  farmers  and  from  town  600. 
Admission  10-25.  C.  C.  Klutts,  Glades  Thea- 
tre (180  seats),  Moore  Haven,  Florida. 

KING  OF  WILD  HORSES.  (5  reels.)  Star 
cast.  Not  a  bad  picture  for  its  kind.  Horse 
fair  and  cast  fair,  not  a  great  picture,  but 
if  you  can  buy  it  cheap  it  might  get  you 
out.  Tone,  good.  Sunday,  yes.  Special,  no. 
Good  appeal.  Working  class  city  of  13,500. 
Admission  10-15.  G.  M.  Bertling,  Favorite 
Theatre  (187  seats,)  Piqua,  Ohio. 

WHITE  SHEEP.  Star,  Glen  Tryon.  I 
played  "Battling  Orioles"  with  this  same 
star  and  it  had  this  one  beat  a  mile  for 
comedy.  This  will  do  if  you  can  buy  it  right 
and  your  patrons  like  comedy  dramas.  Tone, 
good.  Sunday,  yes.  Special,  no.  Good  ap- 
peal. Working  class  city  of  13,500.  Ad- 
mission 10-15.  G.  M.  Bertling,  Favorite 
Theatre  (185  seats,)  Piqua,  Ohio. 

WHITE  SHEEP.  (5  reels).  Star,  Glenn 
Tryon.  Not  as  good  as  "The  Battling  Orioles" 
but  it  will  go  for  a  Saturday  night.  It  is 
rather  rough  in  spots.  We  hit  a  very  rainy 
night  and  did  not  have  very  good  attendance. 
Tone,  good.  A  family  picture.  Not  a  special. 
Fair  appeal.  Better  class  town  of  4,500.  Ad- 
mission 10-15.  C.  A.  Anglemire,  "Y"  Theatre 
(404  seats,)  Nazareth,  Pennsylvania. 


Producers'  Dist.  Corp, 

ANOTHER  MAN'S  WIFE.  (5  reels.)  Star, 
James  Kirkwood.  A  fair  program  but  have 
Been  this  pair  In  much  better  story.  How- 


ever, It  will  please  the  majority  and  is  a 
good  program.  General  class  town  of  3,600. 
Admission  10-20.  William  A  Clark  Sr.,  Castle 
Theatre  (400  seats,)  Havana,  Illinois. 

BARBARA  FRIETCHIE.  (7,179  feet).  Star, 
Florence  Vidor.  Wonderful  picture;  plenty  of 
flag  waving  and  patriotic  stuff  that  will  keep 
the  thermometer  up.  Step  on  It.  Don't  adver- 
tise the  sea  fight  between  Monitor  and  Merrl- 
mac,  as  that  was  deleted  from  picture.  Tone 
O.  K.  Appeal  85  per  cent.  Yes  as  special.  Draw 
farmers  and  small  town  class,  town  600.  Ad- 
mission 10-25.  C.  C.  Klutts,  Glades  Theatre 
(180  seats),  Moore  Haven,  Florida. 

BEYOND  THE  ROCKS.  Star,  Harry  Carey. 
For  me,  Carey  Is  an  Important  chap  to  have 
a  line  on  as  my  patrons  always  get  out  to 
see  his  pictures  and  this  one  pleased  them 
all  as  far  as  I  have  been  able  to  learn.  Good 
tone  and  appeal.  No  as  special.  Draw  gen- 
eral class,  towns  1,200  to  2,200.  Admission  10- 
25.  E.  N.  Prescott,  Prescott  Circuit  (250  to 
70  seats),  Union,  Maine. 

CAFE  IN  CAIRO.  (5,656  ft.)  Star.  Pris- 
cilla  Dean.  Pretty  strong.  Priscllla  finally 
gets  them  "all  off"  appears  in  the  nude  en- 
tirely in  this  one,  which  I  claim  Is  too  much 
for  two  bits.  Tone,  bad.  Sunday,  no.  Special, 
no.  Appeal,  "depends."  Family  and  student 
class  town  of  4,000.  Admission  10-25.  R.  J. 
Relf,  Star  Theatre  (600  seats,)  Decorah, 
Iowa. 

CHARLEY'S  AUNT.  (7,245  feet).  Star,  Syd 
Chaplin.  A  picture  that  will  please  one  hun- 
dred per  cent.  Drew  large  crowd  on  second 
night.  Just  the  thing  for  small  town  exhibi- 
tors. Print  extra  good.  Good  appeal.  Yes  for 
Sunday  and  as  special.  J.  H.  Helck.  Allen 
Theatre  (400  seats),  Allen,  Kansas. 

CHORUS  LADY.  Star,  Margaret  Livingston. 
This  is  one  of  the  best  pictures  of  the  year 
and  is  a  real  special  although  these  people 
sell  it  at  a  fair  price.  The  paper  on  this  is  no 
good  as  it  Is  very  cheap  looking.  If  you 
buy  this  you  can  boost  it  to  the  skies.  Good 
tone.  Appeal  excellent.  Yes  for  Sunday  and 
as  special.  Draw  railroad  and  miner  class, 


town  3,050.  Admission  10-35.  Giles  Master. 
Strand  Theatre  (730  seats),  Gallup,  New  Mex- 
ico. 

HOLD  A  OUR  BREATH.  (5  reels.)  Star, 
Dorothy  Devore.  Went  over  well:  plenty  of 
laughter  but  suspense  not  sustained  like 
Lloyd's  "Safety  Last."  Tone  O.  K.  Appeal  80 
per  cent.  No  as  special.  Draw  farmers  and 
from  town  of  600.  Admission  10-26.  C.  C 
Klutts,  Glades  Theatre  (180  seats),  Moore 
Haven,  Florida. 

NOT  ONE  TO  SPARE.  (5  reels).  Press 
sheets  try  to  get  over  It's  a  great  family  pic- 
ture, but  after  it  was  over  (it  didn't  end,  it 
Just  quit).  Audience  thought  we  had  for- 
gotten to  run  the  balance  of  It.  Pick  a  rainy 
night.  Tone  and  for  Sunday  O.  K  No  as  spe- 
cial. Very  little  appeal.  Draw  farmers  and 
from  town  of  600.  Admission  10-25.  C.  CL 
Klutts,  Glades  Theatre  (180  seats),  Moore- 
Haven.  Florida. 

RAMSHACKLE  HOUSE.  (6,287  feet).  Star, 
Betty  Compson.  Betty  plays  a  fine  part  In 
this  production,  with  the  Florida  Everglades 
and  the  Alligator  Swamps  as  a  part  of  the 
story,  with  New  York  and  the  natives  in  the- 
action.  The  real  villain  is  finally  found.  Good 
tone  and  appeal.  No  as  special.  Draw  general 
class,  towns  1,200  to  2,200.  Admission  10-26. 
E.  N.  Prescott,  Prescott  Circuit  (250  to  700 
seats),  Union,  Maine. 

RAMSHACKLE  HOUSE.  (6,287  feet).  Star, 
Betty  Compson.  Melodrama  of  Florida  Ever- 
glades, mystery  and  suspense  well  adapted. 
Seminole  Indian  Village  and  fight  with  huge 
alligator  by  Indian.  A  very  true  picture,  and 
Indians  authentic,  for  I  know  them,  being  In 
the  Everglades.  Tone  O.  K.  Appeal  76  per 
cent.  No  for  Sunday  or  special.  Draw  farmers 
and  from  town  of  600.  Admission  10-25.  C.  C. 
Klutts,  Glades  Theatre  (180  seats),  Moore 
Haven,  Florida. 

RECKLESS  ROMANCE.  (5,530  feet).  Stars, 
Wanda  Hawley,  Jack  Duffy.  A  clean  and 
clever  comedy.  Good  tone.  Appeal  96  per 
cent.  Yes  for  Sunday,  no  as  special.  Draw 
farm  class,  town  150.  Admission  15-30.  Robert 


{August  29,  1925 


MOVING    PICTURE  WORLD 


907 


Ed  Explains  About  His  Tips 


"Dear  Van  and  'Gang' :  At  last  I  am  able  to  send  in  my  reports.  I 
have  been  so  busy  that  I  did  not  find  the  time,  much  as  I  wanted  to  get 
them  out.   However,  I  will  try  and  keep  up  to  date  in  the  future. 

"I  don't  think  that  I  told  you  that  I  was  running  two  theatres. 
One  is  the  Monarch  Theatre,  in  Medicine  Hat,  Alta,  and  the  other  is 
the  Cameo  Theatre,  in  Redcliffe,  Alta.  Redcliff  is  only  six  miles  away 
and  I  am  taking  care  of  both  myself.  You  see  why  I  have  been  busy. 
The  Cameo  is  only  a  small  house  with  225  seats. 

"The  reports  that  I  am  sending  are  on  the  Monarch,  but  the  same 
thing  applies  for  the  Cameo,  so  you  can  say  the  same  if  you  like.  I  will 
give  exhibitors  of  towns  of  the  size  of  Redcliff  (900)  an  idea.  Here  in 
Canada  and  especially  in  the  west  Medicine  Hat  is  considered  a  key 
city  and  the  small  exhibitors  may  not  want  to  go  by  the  dope  I  am 
giving  them  for  Medicine  Hat.  You  can  use  your  own  judgment 
about  it. 

"I  hope  you  enjoy  your  holidays.  A  little  trip  to  Medicine  Hat 
would  do  you  good  and  we  have  several  ways  of  entertaining.  I  think 
the  film  salesman  will  bear  me  out  in  this.  Best  regards.  Sincerely, 
Ed.  Malhiot,  Monarch  Theatre,  Medicine  Hat,  Alta,  Canada." 


W.  Hines,  Hines  Theatre  (250  seats),  Loyal- 
ton,  South  Dakota. 

SILENT  SANDERSON.  Star,  Harry  Carey. 
Very  good  production.  Wonderful  snow 
scenes.  Good  acting.  Good  tone  and  appeal. 
Yes  for  SMnday.  No  as  special.  Draw  farmers 
and  merchants,  widely  scattered,  town  1,650. 
Mrs.  J.  B.  Travelle,  Elite  Theatre,  Placervllle, 
California. 

SIREN  OF  SEVILLE.  (6,724  feet).  Star, 
.Prlscilla  Dean.  A  splendid  vehicle  for  Miss 
Dean.  Splendid  acting,  also  action,  through- 
out, which  centers  around  a  South  American 
arena,  with  a  bull  fight  which  has  them 
catching  their  breath.  Will  please  most  any 
audience,  in  my  opinion.  Good  tone  and  ap- 
peal. Fair  as  special.  Draw  general  class, 
towns  1,200  to  2,200.  Admission  10-25.  E.  N. 
Prescott,  Prescott  Circuit  (250  to  700  seats). 
Union,  Maine. 

SIREN  OF  SEVILLE.  (6,724  feet).  "Star, 
Prlscilla  Dean.  If  you  are  looking  for  a 
colorful  action  picture,  here  it  is.  Priscilla  In 
a  regular  upheaval  of  dynamic  dynamite.  Fea- 
ture bull  fight,  and  big  rough  and  tumble 
tussle  with  two  girls.  Old  Spain  locale.  Fair 
tone.  Appeal  80  per  cent.  No  for  Sunday  or 
special.  Draw  farmers  and  from  town  of  600. 
Admission  10-25.  C.  C.  Klutts,  Glades  Theatre 
(180  seats),  Moore  Haven,  Florida. 

TEXAS  TRAIL.  Star,  Harry  Carey.  All  the 
last  Carey  pictures  have  been  good  and  the 
best  he  has  ever  made  and  you  can't  go  wrong 
on  them  If  they  like  Carey  and  plenty  of  ac- 
tion. Tone,  good.  Sunday,  no.  Special,  no. 
Good  appeal.  Working  class  city  of  13,500. 
Admission  10-15.  G.  M.  Bertling,  Favorite 
Theatre  (187  seats),  Piqua,  Ohio. 

WANDERING  HUSBANDS.  (6  reels).  Star, 
J.  Kirkwood,  Lila  Lee.  Just  sort  of  so-so; 
can't  say  a  great  lot  for  or  against  it.  Well 
cast  and  portrayed  but  story  hackneyed.  Tone 
O.  K.  Appeal  60  per  cent.  No  as  special.  Draw 
farmers  and  from  town  of  600.  Admission  10- 
25.  C.  C.  Klutts,  Glades  Theatre  (180  seats), 
Moore  Haven,  Florida. 

STOP  FLIRTING.  Special  cast.  This  is  a 
comedy  drama  that  kept  my  patrons  In  a 
hilarious  mood  from  start  to  finish.  Every- 
one seemed  to  enjoy  it  immensely.  A  good 
one  to  place  between  the  heavy  features. 
Good  tone.  Fair  appeal.  No  as  special.  Draw 
general  class,  towns  1,200  to  2,200.  Admis- 
sion 10-25.  E.  N.  Prescott,  Prescott  Circuit 
(250  to  700  seats),  Union,  Maine. 


United  Artists 

GARRISON'S  FINISH.  (8  reels.)  Star,  Jack 
Pickford.  Had  many  flattering  comments  on 
this  picture  and  it  did  a  fair  busines  for 


the  season.  City  of  110,000.  Admission  10-20. 
Al.  C.  Werner,  Royal  Theatre,  Reading,  Penn- 
sylvania. 

TESS  .OF    THE     STORM    COUNTRY.  (10 

reels.)  Star,  Mary  Pickford.  For  several 
reasons  this  show  grew  old  before  we  could 
use  It,  but  was  glad  when  we  did  play  It. 
Print  was  good  and  proved  one  of  the  best 
pictures  we  have  had  lately.  Farmers  and 
merchants  town  of  3,300.  Admission  16-30. 
P.  L  Vann,  Opera  House  (650  seats,)  Green- 
ville, Alabama. 


Universal 


DARING  CHANCES.  Star,  Jack  Hoxie.  Very 
good  western  that  went  over  okay.  The  horse 
race  had  the  kids  tearing  the  roof  off  the 
house.  R.  Li.  Nowell,  Idlehour  Theatre,  Mon- 
roe, Georgia. 

GAIETY  GIRL.  (7,417  feet).  Star,  Mary 
Philbin.  Good  picture.  Very  pleasing.  Good 
tone  and  appeal.  Yes  for  Sunday.  No  as  spe- 
cial. Draw  farmers  and  merchants,  widely 
scattered,  town  1,650.  Mrs.  J.  B.  Travelle, 
Elite  Theatre,  Placerville,  California, 

K-THE  UNKNOWN.  (8,146  ft.)  Star,  Vir- 
ginia Valli.  Tills  is  a  good  picture  In  every 
respect.  People  came  in  crowds  and  all 
praised  it  highly.  Tone,  okay.  Sunday,  okay. 
Special,  no.  Farmers  and  merchants  town  of 
3.300.  Admission  15-30.  P.  L.  Vann,  Opera 
House    (650  seats,)    Grenville,  Alabama. 

LET  »ER  BUCK.  Star,  Hoot  Gibson.  This  Is 
about  the  best  I  have  seen  of  Gibson  since 
the  "Ramblin  Kid."  All  of  Gibson's  westerns 
are  good  and  lots  of  action.  G.  M.  Bertling, 
Favorite  Theatre  (185  seats,)  Piqua,  Ohio. 

MAD  WHIRL.  Star,  May  McAvoy.  This  is 
a  nice  little  picture.  Did  a  fair  business  and 
it  seemed  to  please.  Tone,  okay,  special,  no. 
Fair  appeal.  All  classes  town  of  300.  Ad- 
mission 10-30.  M.  W.  Larmour,  National 
Theatre   (430  seats,)  Graham,  Texas. 

MEDDLER.  Star,  William  Desmond.  A 
good  average  western  with  some  action; 
not  a  regular  Desmond,  as  he  makes  better 
pictures  than  this.  Tone  good.  Sun- 
day, yes.  Special,  no.  Good  appeal.  Work- 
ing class  city  of  13,500.  Admission  10-15. 
G.  M.  Bertling,  Favorite  Theatre,  (185  seats,) 
Piqua,  Ohio. 

RIDIN»  PRETTY.  Star,  William  Desmond. 
Fairly  good  western.  About  the  same  as  all 
his  pictures.  In  my  estimation,  they  are  all 
pretty  weak.  I  run  them  as  part  of  a  double 
feature  show  and  in  that  way  I  am  able  to 
get  away  with  It.  Tone,  okay.  Sunday,  yes. 
Special,  never.  Pair  appeal.  All  classes  town 
of  3,000.  Admission  26-36.  T.  L.  Barnett, 
Finn's  Theatre  (600  seats),  Jewett  City,  Con- 
necticut. 


SAWDUST  TRAIL.  (5,500  feet).  Star,  Hoot 
Gibson.  Saturday  patrons  disappointed  not  to 
see  Hoot  in  real  western.  Business  only  fair. 
R.  L.  Nowell,  Idlehour  Theatre,  Monroe,  Geor- 
gia. 

SIGNAL  TOWER.  (6,714  feet).  Star,  Vir- 
ginia Valli.  Good;  had  most  anything  you 
could  ask  for.  Plenty  of  exciting  scenes  and 
good  plot,  well  acted.  Everything  looked  na- 
ural.  Should  go  any  place.  Good  tone  and  ap- 
peal. Yes  for  Sunday  and  special.  Draw  farmer 
and  small  town  class,  town  600.  Admission 
10-20,  10-30.  H.  W.  Batchelder,  Gait  Theatre 
(175  seats),  Gait,  California. 

SMOULDERING  FIRES.  Star,  Pauline  Fred- 
erick. This  might  have  been  a  good  pic- 
ture once  but  I  could  not  say  because  the 
print  I  received  was  terrible.  I  had  all  kinds 
of  breaks  and  misframes,  etc.  I  certainly  got 
a  panning  for  this  one.  Tone,  okay.  Sunday, 
yes.  Special,  no.  Fair  appeal.  All  classes  town 
of  3,000.  Admission  26-36.  T.  L.  Barnett, 
Finn's  Theatre  (600  seats),  Jewett  City,  Con- 
necticut. 

Vitagraph 

BAREE,  CON  OF  KAZAN.  Star,  Anita 
Stewart.  Very  good  outdoor  picture;  some 
exciting  scenes  and  pretty  scenery.  If  you 
can  buy  it  right,  play  it.  It  should  go  any 
place  if  they  like  Northern  pictures.  Good 
tone  and  appeal.  Yes  for  Sunday  and  spe- 
cial. Draw  small  town  and  farmer  class,  town 
600.  Admission  10-20,  10-30.  Henry  W. 
Batchelder,  Gait  Theatre  (175  seats),  Gait, 
California, 

BAREE,  SON  OF  KAZAN.  Star  cast.  Just 
another  Curwood  picture  with  a  dog  actor. 
I  have  seen  better  Curwood  stories  than  this, 
but  will  do  if  you  don't  have  to  pay  too  much 
for  it.  Has  lots  of  action.  Tone,  good.  Sun- 
day, yes.  Special,  no.  Good  appeal.  Work- 
ing class  city  of  13,500.  Admission  10-15. 
G.  M.  Bertling,  Favorite  Theatre  (185  seats,) 
Piqua,  Ohio. 

BELOVED  BRUTE.  (6,710  ft).  Star  cast 
Here  is  a  real  picture  with  lots  of  action 
and  tense  situations.  It  should  go  over  good 
and  you  can't  make  a  mistake  on  this  one. 
I  played  this  in  opposition  to  the  first  circus 
that  has  been  here  in  three  years  and  it  kept 
my  business  up.  Tone,  good.  Sunday,  no. 
Special,  yes.  Good  appeal.  All  classes  city 
of  15,000.  Admission  10-25,  15-35.  Ed  Mal- 
hiot, Monarch  Theatre  (569  seats,)  Medicine 
Hat,  Alberta,  Canada. 

BORROWED  HUSBANDS.  (7,000  feet). 
Ran  this  on  a  Saturday  and  it  flopped,  oh! 
so  miserably.  No  action.  Run  a  line  through 
it.  Moral  tone  so-so.  Appeal  40  per  cent.  No 
as  special.  Draw  farmers  and  small  town  of 
600.  Admission  10-25.  C.  C.  Klutts,  Glades 
Theatre  (180  seats),  Moore  Haven,  Florida. 

CODE  OF  THE  WILDEBNESS.  (7,000  feet). 
Rather  mediocre;  title  somewhat  misleading 
as  it  would  suggest  a  Northwoods  picture. 
Action  very  good  and  will  get  over  with  not 
too  critical  audience.  Tone  O.  K.  Appeal  60 
per  cent.  No  for  special.  Draw  farmers  and 
town  of  600.  Admission  10-25.  C.  C.  Klutts, 
Glades  Theatre  (180  seats),  Moore  Haven, 
Florida. 

FEAR  BOUND.  (5,700  feet).  Stars,  Daw, 
Welch,  Nigh.  Action — yes,  sirree!  The  cast  Is 
well-Nigh  perfect;  continuity  rather  loose, 
but  I'm  telling  you  the  big  fight  near  the 
end  was  absolutely  REAL  (Van,  make  It 
caps!)  Louise  Macintosh  wonderful  in  role. 
It  will  stand  up  for  acting  and  action.  Give 
us  more  Nighs.  Good  tone.  Appeal  85  per  cent. 
No  for  Sunday  or  special.  Draw  farmers  and 
from  town  of  600.  Admission  10-25.  C.  C. 
Klutts,  Glades  Theatre  (180  seats),  Moore 
Haven,  Florida. 

FEARBOUND.  Star,  Will  Nigh.  Boys,  lay 
off.  This  show  gave  more  disatisfaction  than 
all  others  we  have  ever  had  put  together. 
It's  a  regular  slaughter  pen.  Would  have 
paid  ten  times  the  rental  If  we  hadn't  played 
it.  Special,  no.  Farmers  and  merchants 
town  of  3,300.  Admission  15-30.  P.  L  Vann, 
Opera  House  (650  seats,)  Greenville,  Ala- 
bama, 

GREATER  THAN  MARRIAGE.  Star  cast. 
Was  well  liked  by  everybody  and  several 
stopped  to  tell  me  how  good  they  thought 
it  was.  Did  a  fair  business.  City  of  110,000. 
Admission  10-20.  Al.  C.  Werner,— Royal 
Theatre,  Reading;  Pennsylvania. 


908 


MOVING    PICTURE  WORLD 


August  29,  1925 


"Our  Qang"  Acquires  a  Real  Enthusiast 


"I  am  more  than  delighted  to  send  you  in  reports  on  pictures  I 
have  played.  The  enclosed  (which  will  appear  very  soon,  Van)  are  the 
more  recent  ones  I  have  played,  as  I  am  only  open  twice  a  week. 

"If  you  will  send  along  enough  blanks  I'll  send  you  in  reports  on 
about  seventy-five  or  more  pictures,  on  both  long  and  short  pictures. 

"I  derive  a  great  deal  of  benefit  from  your  department,  and,  in 
fact,  from  the  whole  publication.  There  isn't  a  thing  in  your  praise- 
worthy paper  that  I  don't  read  before  the  next  issue  arrives  each  week. 

"As  I'm  very  much  indebted  to  the  Moving  Picture  World  for  its 
service  to  exhibitors,  I'll  say— Yours  for  co-operation,  Nyman  Kessler, 
Atlantic  Theatre,  Atlantic,  Massachusetts." 


GREATER  THAN  MARRIAGE.  Stars,  Lou 
Tellegen,  Marjorie  Daw.  Excellent  picture; 
well  acted,  good  story,  and  will  appeal  to  all 
classes  of  patrons.  Good  tone.  Yes  for  Sun- 
day. Draw  miners  and  railroad  class,  town  of 
3,050.  Admission  10-35.  Giles  Master,  Strand 
Theatre  (730  seats),  Gallup,  New  Mexico. 

VIRTUOUS  LIARS.  (5,650  feet).  Star  cast. 
One  of  the  poorest  Vitagraph  ever  did.  Dull 
and  insipid.  Stay  off  of  it.  Tone  O.  K.  Ap- 
peal 40  per  cent.  No  as  special.  Draw  farm- 
ers and  from  town  of  600.  Admission  10-25. 
C.  C.  Klutts,  Glades  Theatre  (180  seats), 
Moore  Haven,  Flarida. 


Comedies 


DOXT  PINCH.  (Educational).  Star,  Bobby 
Vernon.  Bobby  hits  the  bull's-eye  again. 
While  the  comedy  plot  was  laid  along  famil- 
iar lines,  Bobby's  pep  and  personality  kept 
the  house  in  a  good  humor  from  A  to  Z. 
Educational  should  keep  him  in  action  stories, 
though,  with  him  playing  a  man's  part  in- 
stead of  a  kid's.  Fine  tone.  Strong  appeal. 
For  Sunday,  sure.  Draw  general  class,  town 
about  a  thousand.  Admission  10-25,  15-35.  H. 
H.  Hedberg,  Amuse-U  Theatre,  Melville, 
Louisiana. 

EMPTY  HEADS.  (Educational).  Only  a  one 
reel  comedy  but  we  must  report  it,  as  it  was 
pleasing  and  brought  out  some  ha!  ha's!  Lots 
of  times  you'll  hear  'em  raving  about  the 
little  single  reeler  when  the  big  one  doesn't 
get  a  word  of  praise.  Tone  O.  K.  Good  ap- 
peal. Yes  for  Sunday.  H.  H.  Hedberg,  Amuse- 
U  Theatre,  Melville,  Louisiana. 

FARE  PLEASE.  (Educational).  Star,  Al  St. 
John.  Al  has  "come  back"  in  his  last  two 
or  three  efforts  and  this  one  is  all  to  the 
good.  That  boy  must  be  the  champion  bike 
rider  of  the  world  and  his  antics  on  his  two 
wheeled  steed  never  fail  to  bring  forth 
laughter.  Can  class  this  as  one  of  Educa- 
tional's  best  productions.  Fine  tone.  Appeal 
100  per  cent.  For  Sunday,  yessir!  Draw  gen- 
eral class,  town  about  a  thousand.  Admission 
10-25,  15-35.  H.  H.  Hedberg,  Amuse-U  Thea- 
tre, Melville,  Louisiana. 

JULY  DAYS.  (Pathe).  Our  Gang.  Once  again 
the  kids  make  another  hit  and  keep  the  crowd 
in  a  jolly  frame  of  mind.  This  has  all  the 
kid  element  one  needs  to  keep  them  from 
getting  sleepy.  Good  tone  and  appeal.  Draw 
general  class,  towns  1,200  to  2,200.  Admission 
10-25.  E.  N.  Prescott,  Prescott  Circuit  (300  to 
700  seats),  Union,  Maine. 

RIDERS  OF  THE  KITCHEN  RANGE. 
(Pathe).  Star,  Earl  Mohan.  Chock  full  of 
laughs  and  plenty  of  new  gags.  Print  new. 
Good  appeal.  Draw  all  classes,  big  city.  Ad- 
mission ten  cents.  Stephen  G.  Brenner, 
Eagle  Theatre,  Baltimore,  Maryland. 

ROARING  LIONS  AT  HOME.  (Fox).  They 


picked  a  very  good  title  for  this  comedy:  it 
sure  had  them  roaring  from  start  to  finish. 
Print  good.  Great  appeal.  Draw  all  classes 
in  big  city.  Admission  ten  cents.  Stephen  G. 
Brenner,  Eagle  Theatre,  Baltimore,  Maryland. 

SHORT  CHANGE.  (Educational).  Star, 
Walter  Hiers.  A  very  good  comedy  that 
would  best  be  played  before  the  refined  type 
of  patronage.  People  who  demand  action  and 
slapstick  would,  perhaps,  not  be  entirely  sat- 
isfied with  this,  although  with  a  good  fea- 
ture it  would  pass  muster.  Tone  O.  K.  Fair 
appeal.  Yes  for  Sunday.  Rural  class,  town 
30.  Chas.  W.  Lewis,  I.  O.  O.  F.  Hall  (225  seats), 
Grand  Gorge,  New  York. 

TEN    DOLLARS   OR  TEN    DAYS.  (Pathe). 

Star,  Ben  Turpin.  If  you  want  a  real,  hilar- 
ious comedy,  with  plenty  of  queer  situations, 
get  this  one.  It  will  lift  a  weak  feature  from 
the  mud  flats.  Hook  it.  Good  tone  and  ap- 
peal. Draw  general  class,  towns  1,200  to  2,- 
200.  Admission  10-25.  E.  N.  Prescott,  Pres- 
cott Circuit  (250  to  700  seats),  Union,  Maine. 

WIDE  AWAKE.  (Educational).  Star,  Lige 
Conley.  Very  good  two  reel  comedy  that,  in 
the  second  reel,  had  the  crowd  yelling  at 
the  scenes  where  the  hero  and  a  couple  of 
negro  watchmen  are  being  scared  to  death 
by  two  "villyuns."  Moral  tone  O.  K.  and  audi- 
ence appeal  is  all  there!  H.  H.  Hedberg, 
Amuse-U  Theatre,  Melville.  Louisiana. 


Short  Subjects 

AESOP'S  FABLES.  (Pathe).  This  one  reel 
short  subject  is  the  most  consistently  good 
one  of  its  kind  on  the  market  today  we  hon- 
estly believe.  Kenneth  W.  Thompson,  M.  W. 
A.  Theatre,  Hancock,  Wisconsin. 


Independents 

BRINGING  HOME  THE  BACON.  (Artclaae). 

Star,  Buffalo  Bill,  Jr.  Good  western.  A  new 
star  here  and  most  of  them  liked  him.  Wa» 
pleased  with  results.  R.  L.  Nowell,  Idlehour 

Theatre,  Monroe,  Georgia. 

CRACKER  JACK.  (C.  C.  Burr.)  Star. 
Johnny  Hines.  First  class  comedy  picture 
which  went  over  well  and  kept  the  house 
in  a  long  laugh.  Good  tone.  Yes  for  Sunday 
and  as  special.  Draw  miner  and  railroad  class, 
town  3,050.  Admission  10-35.  Giles  Master, 
Strand  Theatre  (730  seats),  Gallup,  New 
Mexico. 

RANGE        VULTURES.     ( Ward-I.niwlle.). 

Star,  Lester  Cuneo.  Poor  old  Lester!  This 
is  the  last  of  the  second  series  of  this  star 
and  we  can  truthfully  say  that  the  first 
series  was  far  superior  to  the  second.  Had 
more  walkouts  on  this  one  than  on  any  Sat- 
urday night  westerns  we  have  played  this 
summer.  Even  the  strong  admirers  of  Cuneo 
complained.  Cuneo,  with  a  high  class  action 
director,  surely  could  deliver  the  goods.  Fair 
tone.  Poor  appeal.  No  for  Sunday.  Draw  gen- 
eral class,  town  about  a  thousand.  Admis- 
sion 10-25.  15-35.  H.  H.  Hedberg,  Amuse-U 
Theatre,  Melville,  Louisiana, 

TRAIL  DUST.  (101  Ranch).  Stars  unknown 
here.  A  road  show  attraction  that  was  only  a 
fair  program  picture  (western).  None  of  the 
stars  were  known.  Film  In  good  condition. 
Photography  very  good.  Fair  tone  and  ap- 
peal. Maybe  for  Sunday,  no  as  special.  Draw 
general  class,  town  about  a  thousand.  Ad- 
mission 10-25.  15-35.  H.  H.  Hedberg,  Amuse- 
U  Theatre,  Melville,  Louisiana. 


Fill  In  Tear  Out  Send  Along 

Straight  From  the  Shoulder  Report 

Van:  I  am  an  exhibitor.  I  want  to  kelp  exhibitor  Independence  from  poor  pictures.  So  I  send  this  tip  and  will  send  others 
if  you  will  send  me  your  regular  blanks.  I'll  live  up  to  the  ethics  of  "Our  Gang"  by  being  fair  to  picture  and  to  exhibitor. 
Here's  my  tip  on 

Title   Producer   Star  

My  report  

Audience  appeal  Suitable  for  Sunday?  A  Special?  

Signature  of  Exhibitor  

Theatre  No.  Seats  Town   State  


Selling  thePiCTiiRE  to  the  Public 


EDITED  BY  EPES  WINTHROP  SARGENT 


Holland  Makes  His  Windshield  Cards 

Not  Only  Self-supporting  But  Liked 


TWO  or  three  years  ago  the  windshield 
sticker  for  automobiles  was  developed. 
Six  months  later  the  device  had  be- 
came a  pest.  Owners  objected  to  coming 
back  to  their  parked  cars  to  find  the  glass 
messed  up  with  some  photoplay  title,  and 
they  not  only  scraped  them  off,  but  they 
developed  a  certain  resentment  against  the 
house. 

To  offset  this  various  ways  of  giving  passes 
were  devised,  ranging  from  the  straight 
proffer  of  a  pass  to  the  promise  of  an  ad- 
mission if  the  driver  came  to  the  theatre  a 
week  later  with  the  sticker  still  on.  This 
helped  some.  Now  comes  E.  S.  Holland,  of 
the  Bijou  Theatre,  Abingdon,  111.,  with  a 
still  better  idea. 

Pay  for  Themselves 

Mr.  Holland  has  adapted  another  scheme 
to  make  the  cards  not  only  self  supporting 
but  in  demand  by  auto  owners.  He  worked 
the  stunt  on  Girl  Shy  lately  and  although 
this  was  played  on  a  Friday  night,  when  the 
entire  family  is  admitted  for  a  flat  payment 
of  35  cents,  he  played  to  large  money  and  by 
far  the  best  Friday  night  business  of  the 
year. 

As  the  picture  is  not  new,  he  got  it  at  a 
rental  that  showed  him  a  profit,  and  made  his 
patrons  feel  that  they  were  getting  a  real 
bargain  at  the  low  price. 

Unfortunately  Mr.  Holland  had  his  cards 
printed  on  orange  stock,  and  the  sample  can- 
not be  reproduced. 

Simply  Done 

But  the  idea  is  very  simple.  The  front  of 
a  card  4Vi  by  11  inches,  is  printed  up  with  the 
title.  It  is  affixed  to  the  windshield  with 
small  strips  of  gummed  tape  such  as  is  used 
for  packages.  This  is  less  difficult  to  remove 
than  the  fully  gummed  face,  which  must  be 
Dressed  into  absolute  adhesion  if  air  bubbles 


are  not  to  defeat  the  ends  of  the  display  by 
forming  blind  spots. 

The  trick  work  comes  on  the  back  of  the 
card.  In  the  first  place  this  is  printed  up 
with  the  entire  program  for  the  week,  with 
Girl  Shy  featured.  In  the  second  place  there 
are  two  display  ads,  each  1J4  by  2%.  inches, 
one  for  a  locally  made  ice  cream  and  the 
other  for  a  butcher  shop. 

At  the  top  is  a  large  "Free"  with  "please 
keep  this  card  on  your  windshield."  There  is 
the  further  explanation  that  each  day  five 
auto  numbers,  arbitrarily  selected,  will  be 
posted  in  front  of  the  candy  store  and  five 
others  in  front  of  the  butcher  shop.  Own- 
ers of  the  cars  thus  indicated  will  receive  two 
ice  cream  cones  and  a  ticket  to  the  Bijou, 
while  at  the  butcher  shop  the  gift  is  a  ticket 
and  a  fifteen  cent  credit. 

Changed  Each  Day 

The  numbers  are  changed  each  day  for 
ten  days,  and  the  chances  are  that  most  of  the 
cars  visit  both  shops  each  day,  as  the  num- 
bers differ.  With  several  hundred  cards  in 
the  cars,  this  brings  an  almost  equal  num- 
ber to  each  shop  daily  for  ten  days. 

The  value  to  the  merchants  is  evident,  and 
at  the  same  time  the  house  profits  through 
its  advertisement  to  the  public  and  the  more 
direct  advertisement  to  the  driver. 

The  cost  is  slight,  since  the  two  deal- 
ers pay  for  the  cards  and  supply  the  gifts, 
while  the  house  merely  offers  100  tickets, 
most  of  which  will  bring  along  one  or  more 
paid  admissions. 

Had  a  Week  too 

If  you  think  you  can  beat  Mr.  Holland's 
scheme,  please  send  your  idea  along.  This 
seems  to  be  the  best  idea  up  to  now,  and- 
it  is  going  to  require  some  beating. 

Mr.  Holland  adds  that  recently  he  put  on 


a  Western  Week,  with  an  all  western  pro- 
gram, four  changes,  and  did  25  per  cent,  more 
business  than  he  did  the  previous  week, 
though  for  the  latter  he  had  Classmates  and 
some  other  good  action  stuff.  Making  it  a 
"week"  gave  distinction  to  the  program  and 
they  flocked  in. 


Only  Ten  Dollars 
For  Champion  Lie 

Would  you  tell  a  lie;  a  great  big,  whopper 
of  a  lie,  for  only  ten  dollars.  Out  in  Cleve- 
land hundreds  of  people  shot  at  the  mark 
and  a  couple  were  glad  to  take  $7.50  and 
$5  for  their  masterpieces. 

This  was  hooked  to  the  Plain  Dealer  in 
conjunction  with  the  showing  of  Lightnin'  at 
Keith's  Palace  Theatre.  It  will  be  recalled 
that  old  Bill  Jones  always  could  top  any 
story  he  heard,  and  this  made  much  comedy 
in  the  stage  and  screen  play. 

To  put  the  point  over,  the  theatre  invested 
$22.50  in  prize  money'  and  bought  several 
columns  of  space  for  this  small  sum.  It  was 
good  space,  for  people  read  it,  and  that 
should  be  the  main  point. 


Like  a  Toy  Train 

E.  B.  Roberts,  of  the  Majestic  Theatre, 
Austin,  Texas,  has  found  a  mate  for  the 
ticket  selling  toy  train  in  the  lobby.  He  was 
playing  The  Shock  Punch  and  his  lobby  at- 
tractor  was  a  twelve  story  building  done  with 
toy  structural  steel.  There  was  a  crane 
which  raised  and  lowered  a  beam  ridden  by 
a  doll,  presumably  Dix,  and  a  hod  hoist 
which  also  was  kept  going  up  and  down, 
powered  by  the  same  concealed  motor. 

Backed  by  a  painting  of  the  New  York 
skyline,  it  attracted  all  the  attention  the  toy 
train  always  gets. 


A  Universal  Release 


TWO  STUNTS  ON  THE  IRON  MAN  USED  BY  EDWIN  A.  FERNANDEZ  OF  RANGOON 
The  house  front  of  the  Olympia  Cinema  was  decorated  to  suggest  all  of  the  leading  stunts  on  land,  sea  and  in  the  air  performed 
by  Albertini  in  the  chapter  play.     The  same  suggestion  was  earned  about  town  by  the  bullock  carts,  which  are  the  local  equivalent 
of  the  auto  truck  perambulators.    But  that  bannered  trolley  car  might  have  come  from  anywhere,  barring  the  background. 


910 


MOVING    PICTURE  WORLD 


August  29,  1925 


Three  Car  Cards 

to  Tell  of  Havoc 

This  cut  does  not  show  one,  but  three 
cards.  They  were  photographed  together  for 
convenience. 


THAVOC 

,  KINfiS  TUlftTRl 


HAVOC 

m  nut's  mis 


wmms 

mil  ORNISH 


THREE  CARDS 


The  top  card  was  used  on  the  street  car 
dashes  the  week  ahead  of  the  showing, 
while  the  middle  card  was  used  in  the  rocks. 
The  bottom  card  was  on  the  dash  the  week 
of  the  showing,  the  cars  being  used  for  two 
weeks.  The  top  card  was  black  on  red  and 
more  striking  than  the  cut  suggests. 


Church  Paper  Took 
Commandment  Space 

Refusing  general  amusement  advertising, 
the  Mirror,  a  church  paper  in  Memphis, 
Tenn,.  accepted  a  display  from  George  E. 
Brown  for  The  Ten  Commandments  at 
Loew's  Palace  Theatre,  Memphis,  and  added 
its  own  line  :  "The  one  picture  every  church- 
goer should  see." 

The  moral  value  of  this  concession  did 
more  than  any1  other  one  factor  to  get  those 
patrons  Brown  most  desired  to  attract. 

He  planned  an  extensive  general  campaign 
to  run  two  full  weeks  ahead  of  the  opening 


Production  Hints  from  Edward  L.  Hyman 

Managing  Director,  Mark-Strand  Theatre,  Brooklyn 


Five  musical  presentations  and  the  Mark 
Strand  Topical  Review  made  up  the  show 
which  went  with  "The  Half  Way  Girl."  The 
feature  was  1  hour  and  20  minutes  long, 
while  the  review  ran  8 
minutes,  and  the  musical 
numbers  took  up  37  min- 
utes, making  a  complete 
show  of  2  hours  and  S 
minutes. 

Each  deluxe  perform- 
ance  opened  with  the 
new  Ko-Ko  Song  Car- 
Tune,  "Daisy  Bell,"  or 
more  familiarly  known 
as  "On  a  Bicycle  Built 
"     This    presentation   required  8 
The  only  light  used  on  it  was  a 
very  pale  blue  on  the  musicians. 

A  seven-minute  presentation  was  built 
upon  Schubert's  "Serenade"  and  Liszt's 
"Liebestraum."  A  baritone,  costumed  as  an 
old  music  master  was  seen  seated  before  a 
pipe  organ.  This  organ  was  painted  upon  a 
drop  with  a  transparency  square  in  the  cen- 
ter above  the  organ,  back  of  which  was  a 
platform  15  feet  square  raised  6  feet  off  the 
stage.  A  property;  console  was  built.  At 
either  side  of  the  organist  was  a  6-foot 
candle-standard  lighted.  At  opening,  the 
singer,  seated  on  the  bench,  sang  Schubert's 
"Serenade"  and  at  the  conclusion  his  head 
drooped  upon  his  arm  on  the  organ  console. 
Lights  came  up  behind  the  transparency  as 
the  orchestra  took  up  Liszt's  "Liebestraum" 
and  five  of  the  ballet  corps  were  seen  in  a 
tableau  supposed  to  be  a  vision  of  the  music 
master.  Each  dancer  was  costumed  in  silk 
of  the  Schubert  period.  At  the  close  of  the 
number,  the  lights  behind  the  transparency 
dimmed  out,  leaving  the  set  as  at  opening. 
Seven  minutes  for  this  number.  The  lights 
used  included  a  blue  overhead  spot  on  the 


organist,  with  steel  blue  and  light  amber 
floods  behind  the  transparency  and  two  blue 
floods  on  the  orchestra. 

After  the  topical  review  came  another  spe- 
cialty by  the  orchestra,  this  one  being  the 
introduction  of  four  special  violins  with  re- 
cording horns  attached,  demonstrating  how 
musical  selections  are  recorded  on  the  phono- 
graph. The  selection  used  was  "The  Mid- 
night Waltz,"  with  the  violinists  standing 
during  the  solo  part  of  the  number.  An  in- 
troductory title  was  flashed  on  the  screen 
preceding  this  novelty. 

Estelle  Carey  sang  "Old  Pal."  Lights  for 
this  included  foots  and  borders  of  the  large 
stage  in  blue;  lemon  arch  spots  on  the  pur- 
ple-spangled curtains  closed  across  the  pro- 
duction stage ;  lemon  spot  on  singer  from  the 
dome;  two  orange  Mestrum  floods  on  the 
orchestra  from  the  projection  room;  green 
floods  on  small  stage.  This  song  required 
3  minutes. 

A  "Popular  Revuette,"  running  15  minutes, 
was  made  up  of  six  popular  incidents.  This 
was  put  on  in  an  especially  painted  set,  rep- 
resenting a  garden  in  full  bloom.  The  sky 
was  transparent  and  lighted  from  behind  by 
blue  open-box  lamps.  A  piano  to  the  left 
and  a  bench  to  the  right  were  the  only 
properties  on  the  stage.  The  routine  was  as 
follows :  male  pianist  played  a  special  ar- 
rangement of  "By  the  Light  of  the  Stars" 
and  "Sweet  Georgia  Brown";  tenor  sang 
"Lovely  Lady" ;  ballet  corps  danced  "Lady 
Be  Good"  and  Fascinating  Rhythm,"  with  ac- 
companiment by  male  pianist  and  orchestra; 
xylophonist  played  "Seminalo"  from  his  ac- 
customed place  in  the  orchestra  pit,  a  straw 
spot  light  being  thrown  on  him  from  the 
dome;  pianist  played  syncopated  version  of 
Mendelssohn's  "Spring  Song"  and  the  act 
closed  with  "Don't  Bring  Lulu"  by  pianist, 
xylophonist  and  the  ballet  corps. 


including  banners,  posters  and  tack  cards  in 
the  suburbs  as  well  as  in  the  business  section 
and  he  even  went  into  the  small  feeder  towns 
with  good  returns. 

The  results  was  not  alone  large  receipts, 
but  a  better  mental  attitude  toward  pictures 
in  general  on  the  part  of  the  church  people.     a  good  idea  from  Charles  F.  Shire. 


Professional  Courtesy 

All  manicure  girls  in  Lincoln,  Neb.,  were 
invited  to  "come  and  bring  an  escort"  to  see 
Bebe  Daniels  in  The  Manicure  Girl.  That's 


A  Paramount  Release 

THE  CURB  LINE  LOBBY  ERECTED  FOR  THE  TEN  COMMANDMENTS  AT  THE  QUEEN,  HOUSTON 

The  right  hand  cut  shows  the  interior  of  the  special  structure,  lo  oking  toward  the  street,  showing  how  the  double  compo  board 
permitted  the  decoration  of  both  sides.     On  the  left  is  the  front  as  seen  from  the  roadway.     This  was  a  test  engagement,  to 
determine  the  advisability  of  releasing  the  picture  in  the  south  for  Greater  Movie  Season.     The  picture  went  out. 


August  29,  1925 


MOVING   PICTURE  WORLD 


911 


A  First  National  Release 

USED  A  CUTOUT  TWENTY-FOUR  ON  A  BILLING  STAND 
Dewey  Mousson,  of  the  Knickerbocker  Theatre,  Nashville,  Term.,  figured  that  if  cut- 
outs were  good  for  the  lobby  they  should  be  good  for  stands  and  he  set  up  this 
cutout  for  Colleen  Moore  in  The  Desert  Flower  on  the  most  prominent  location. 


Beauty  Parlor  is 

Latest  Show  Idea 

J.  P.  Harrison,  of  the  Hippodrome  The- 
atre, Waco,  Texas,  has  dug  out  a  brand  new 
one,  getting  the  idea  from  the  Lem  Stewart 
broadcasts,  but  being  the  first  to  use  it. 

The  stunt  was  suggested  for  The  Mani- 
cure Girl  and  is  very  simple  if  there  are  two 
or  more  beauty  shops  in  town;  and  it's  a 
darned  poor  town  with  only  a  couple. 

Each  co-operating  shop  contributes  an  en- 
try, and  naturally  each  tries  to  do  better 
than  the  others,  so  you  are  reasonably  cer- 
tain of  a  good  program.  As  Harrison 
worked  it,  a  plumber  contributed  the  piping, 
a  supply  house  loaned  the  equipment  and  a 
florist  did  the  decorating.  The  only  cost  to 
the  house  was  for  a  blackface  comedian, 
who  acted  as  porter  and  looked  after  the 
comedy. 

The  comedian  opened  with  a  monologue  in 
one,  after  which  the  drop  was  taken  up,  dis- 
closing the  interior  of  a  beauty  shop.  Four 
booths  were  provided,  one  lettered  with  the 
name  of  each  of  the  four  shops,  and  each 
shop  had  an  attendant  and  two  customers. 

This  made  twelve  girls,  all  of  whom  con- 
tributed solo  numbers  with  announcements 
by  the  comedian,  who  faked  lines  to  weave 
the  stunt  into  a  semblance  of  a  play. 

Six  drug  stores  were  hooked  to  displays 
of  beauty  aids  and  stress  was  given  a  nail 
polish,  samples  of  which  were  given  all  wo- 
men patrons  at  each  performance.  With  the 
polish  company  and  the  four  beauty  stores 
contributing  space,  Harrison  got  almost  a 
page  of  additional  advertising,  which  cost 
him  nothing. 

You  don't  know  how  good  this  is  until 
you  have  tried  it. 


Thundering  Herd,  and  they  were  glad  to 
show  off.  It  made  a  strong  attraction  and 
packed  the  house  for  a  rebook.  A  few 
passes  to  the  friends  the  musicians  were  vis- 
iting was  the  only  cost. 


Finds  ISew  Idea  for 
a  Big  Town  Contest  \ 

Here's  a  new  idea  for  a  newspaper  cir-  ' 
culation  scheme  that  will  work  better  in  the 
larger  cities,  though  it  can  be  used  in  the 
smaller  towns.  It  was  originated  by  the 
Granada  Theatre,  San  Francisco,  for  Regi- 
nald Denny  in  I'll  Show  You  the  Town. 

The  Call  used  the  line  "Show  San  Fran- 
cisco to  your  fellow  townsmen"  and  the  gist 
of  the  idea  was  contained  in  this  paragraph 
of  the  opening  announcement: 

"There  are  in  San  Francisco  many  hidden 
away  corners  with  romantic  appeal,  many  for- 
gotten thoroughfares,  many  quaint  and 
strange  houses,  many  industries  and  public 
buildings  of  national  interest.  There  are 
countless  places  and  things  hunted  out  by 
visitors,  but  probably  known  to  few  of  us 
who  live  here." 

Prizes  for  Best 

The  story  of  one  of  these  oddities  were 
to  be  told  in  150  words,  and  ten  prizes  of 
$5  each  were  awarded  the  best  with  tickets 
for  others  used. 

Even  in  a  small  town  there  are  quaint 
nooks  not  generally  known.  In  the  cities  there 
are  literally  hundreds  of  such  places.  And  it 
makes  a  fine  local  feature. 

It  works  best  on  I'll  Show  You  the  Town, 
but  it  can  be  adapted  to  other  titles,  such  as 
'  The  Street  of  Forgotten  Men."  Save  the 
idea  until  it  fits  just  right. 


Both  Benefited 

George  J.  Schade,  of  Sandusky,  staged  a 
benefit  for  Boys  and  Girls  Band  of  San- 
dusky. It  began  at  the  close  of  the  run  of 
Quo  Vadis.  To  advertise  the  benefit  the  band 
played  a  couple  of  days  in  advance.  To  ad- 
vertise Quo  Vadis  they  played  in  front  of  the 
theatre  about  showing  time. 


Painted  Paws 

The  hotter  it  gets  in  Texas  the  harder 
Jack  Rowley,  of  the  Royal  Theatre,  Laredo, 
hustles. 

When  it  got  good  and  hot,  he  painted  pad 
marks  on  the  pavement  and  lettered  "The 
trail  of  The  White  Monkey  goes  in  this 
direction."  As  other  parts  of  the  sidewalk 
told  the  title  and  the  house,  the  readers  hit 
the  trail  without  the  aid  of  Billy  Sunday. 


A  Visiting  Band 

As  several  musicians,  former  residents, 
were  visiting  in  Greely,  Colorado,  recently, 
C.  T.  Perrin  suggested  that  they  unite  in  a 
concert  between  the  two  night  shows  of  The 


A  Paramount  Release 

A  NOVEL  LOCATION  FOR  AN  OUTDOOR  STAND  IN  CHATTANOOGA 
J.  L.  Cart wright  got  permission  to  plant  his  sign  against  the  Physicians  and  Surgeons 
Hospital,  on  one  of  the  best  traveled  streets  in  town.    Naturally  the  sign  against  such 
a  building  is  bound  to  attract  more  attention  than  the  usual  board. 


912 


MOVING    PICTURE  WORLD 


August  29.  1925 


Stenciled  Signs 

On  Fifty  Walks 

Stenciled  sidewalks  are  not  exactly  a  nov- 
elty, "but  when  A.  Blumenfield,  of  the  Or- 
pheus Theatre,  San  Rafael,  Calif.,  painted  the 
walks  for  Mine.  Sans  Gene,  he  made  certain 
that  there  was  no  law  against  painting  the 
walks,  and  went  ahead  without  first  asking 
permission.  He  painted  about  fifty  street 
corners  after  midnight  the  day  before  Mme. 
Sans  Gene  was  to  open.  The  cut  shows  the 
stencil  used,  which  he  cut  himself  from  a 
sheet  of  mat  board. 


A  DAME 
JfS&EllE 

fefiPREUS  THEATRE 


THE  STENCIL 


A  First  Nat 


HOW  THE  QUO  VADIS  POSTERS  FRAME  UP  IN  THE  LOBBY 
The  Rivoli  Theatre,  Portland,  Oregon,  used  potters  instead  of  paintings  for  this  picture 
and  made  a  fine  flash  at  comparatively  small  cost.   These  work  particularly  well  in  the 
deep  lobby  where  there  is  ample  side  wall  space. 


He  counted  on  a  lot  of  talk,  and  he  got 
all  that  he  expected,  but  he  promptly  prom- 
ised to  remove  the  paint  from  the  walks  at 
the  conclusion  of  the  run,  and  he  figures 
that  the  additional  talk  he  created  was  well 
worth  while. 


Sermonized 

Because  of  the  attention  attracted  by  the 
serial  publication  of  Chickie,  the  pastor  of 
the  Maxwell  Presbyterian  Church,  of  Lexing- 
ton, Ky.,  preached  a  sermon  on  "Modern 
Girls"  the  day  before  that  picture  opened  at 
the  Kentucky  Theatre.  The  newspapers  car- 
ried reports  of  the  sermon. 


Had  a  Diver 

Because  a  local  bathing  beach  had  a  beauty 
contest,  Ray  Averill,  of  the  Olympic  Thea- 
tre, Buffalo,  put  in  an  entry  as  "Miss  Olym- 
pic" and  as  long  as  he  had  her  on  the  pay 
roll,  he  figured  she  could  help  advertise  Regi- 
nald Denny.  He  put  her  in  a  nifty  sport  car, 

(borrowed)  with  a  card  reading  "In  fy   

car  I'll  show  you  the  town."  She  was  chap- 
eroned by  a  huge  darkey  in  a  gorgeous 
Arabian  costume,  and  when  she  got  the 
chance  she  handed  out  cards  with  her  pic- 
ture and  the  legend,  along  with  the  house 
and  playing  dates.    She  helped  much. 


MIKADOW  iway3 


MANITOWOC'S  PARAMOUNT  THEATRE 


ZANE  GREY'S 


GREATER 
THAN 
THE 

COVERED  WAGON 


THE  GREAT  ALL  AMERICAN  PLAY 


4 


5 
6 


7 


Traffic  Blocks  on 

Paths  to  Paradise 

J.  L.  Crove,  of  the  Lyric  Theatre,  Jackson, 
Tenn.,  worked  a  real  stunt  the  other  day 
when  he  persuaded  the  Mayor  to  let  him  box 
in  the  town's  ten  police  traffic  pedestals  with 
lompo  board  on  which  an  advertisement  for 
Paths  to  Paradise  was  lettered  on  all  four 
sides. 

They  were  put  out  a  week  in  advance  of 
the  showing  of  the  Griffith  comedy  and 
stayed  up  for  full  seven  days. 

You  could  not  be  in  the  town  and  not 
know  that  Paths  to  Paradise  was  due  pres- 
ently, and  most  persons  took  advantage  of 
this  information. 

It's  just  as  hard  to  land  some  of  those 
small  towns  as  the  big  ones,  so  Crove  gets 
real  credit. 


A  Paramount  Release 

FRANCIS  M.  KADOW  PRINTED  HIS  OWN  ONE  SHEETS 
This  is  a  locally  produced  job  for  The  Thundering  Herd  from  the  Mikadow  Theatre, 
Manitowoc,  Wis.    We  have  no  details  as  to  the  cut,  which  probably  was  locally  made, 
but  it  is  nicely  done  and  a  good  seller.     It  is  dark  blue  on  white  paper. 


Tied  Charley's  Aunt 
To  a  Stove  Campaign 

Remembering  how  the  gas  companies  ate 
up  the  hook  to  Ruud  heaters  on  Hot  Water, 
H.  H.  Snell,  of  the  Imperial  Theatre,  Gads- 
den, Ala.,  persuaded  the  electric  company  to 
do  a  lot  of  his  advertising  on  Charley's  Aunt. 

The  Alabama  Power  Company  was  launch- 
ing a  hot  weather  campaign  on  a  new  cook- 
ing range,  known  as  the  "73." 

He  got  them  to  open  the  campaign  with 
teasers  on  Charley's  Aunt  and  they  ban- 
nered their  street  cars  with  such  announce- 
ments as :  "Charley's  Aunt  uses  a  73  at  the 
Imperial  Monday  and  Tuesday"  and  "What 
is  a  73?  Ask  Charley's  Aunt  at  the  Im- 
perial Monday  and  Tuesday."  These  ban- 
ners were  carried  into  three  feeder  towns  by 
the  interurban,  and  everyone  wanted  to  know. 

The  screen  told  those  who  saw  the  pic- 
ture, and  the  newspapers  informed  the  few 
who  didn't,  but  there  were  not  many  of  the 
latter,  for  they  played  to  a  jam. 


August  29,  1925 


MOVING   PICTURE  WORLD 


913 


A  Metro-Goldwyn  Release 

A  STAGE  SET  IN  THE  LOBBY  OF  A  CLOSED  THEATRE 
Evidently  a  closed  house  was  used  to  help  the  American  Theatre,  Evansville,  Ind., 
when  it  ran  The  Navigator  as  a  hot  weather  attraction.   No  details  are  offered,  hut  the 
set  is  too  elaborate  to  be  erected  just  for  morning  showing. 


Smallest  Victrola 
Qround  Out  Chickie 

What  was  described  as  "the  smallest  Vic- 
trola in  the  world"  was  the  literal  big  noise 
in  the  lobby  of  the  Palace  Theatre,  Mem- 
phis, for  the  run  of  that  picture.  It  was 
small  enough  to  fit  into  a  miniature  stage 
set,  but  large  enough  to  transmit  the  waves 
from  a  portable  Victrola  in  the  box  office, 
playing  before  a  microphone. 

Just  how  so  small  an  object  could  give  so 
great  a  tone  was  a  puzzle  that  held  the  lobby 
shoppers  fascinated,  and  they  were  thereby 
interested  in  the  picture. 

A  credit  card  announced  that  this  smallest 
instrument  had  been  supplied  by  a  local 
phonograph  agency,  but  did  not  supply  the 
details  about  the  rest  of  the  equipment,  add- 
ing that  the  smallest  machine  was  playing 
the  greatest  hit,  Chickie. 

The  company  which  supplied  the  outfit  not 
only  gave  a  window  to  the  picture  and  record, 
but  carried  mention  in  its  newspaper  ads. 

W.  G.  Teague  drew  unusually  good  busi- 
ness. 


Rolled  Their  Own 

Guy  Kenimer  used  the  foot  square  dice  for 
Seven  Chances  at  the  Arcade  Theatre,  Jack- 
sonville, but  built  up  the  stunt  a  little.  The 
dice  were  in  charge  of  a  man  dressed  as 
Keaton  and  a  boy  in  burnt  cork.  After  they 
had  rolled  the  dice  for  a  time  they  would 
offer  a  free  pass  to  anyone  in  the  crowd  they 
attracted  who  could  throw  a  seven  the  first 
try. 

Not  many  got  the  desired  number,  but 
they  contributed  several  hundred  dollars 
worth  of  ballyhoo  to  the  stunt.  A  revolving 
die  was  mounted  in  the  lobby  to  connect 
with  the  street  stunt. 


Used  Old  Maps  in 

a  Treasure  Hunt 

Two  old  maps  supplied  the  basis  of  a 
treasure  hunt  on  Paths  to  Paradise  at  the 
Majestic  Theatre,  Austin,  Texas.  One  of 
these  was  "found"  in  the  cellar  of  the  the- 
atre, and  was  supposed  to  be  of  Aztec  origin. 
The  other  was  discovered  by  the  Austin 
Statesman  about  a  week  before  the  stunt 
was  started.  Just  how  much  E.  B.  Roberts, 
of  the  Majestic,  had  to  do  with  the  discovery 
is  not  told. 

In  any  event  these  old  treasure  maps  were 
played  up  by  the  newspaper  and  in  the  the- 
atre lobby  and  then,  apparently  by  inspira- 
tion, the  newspaper  inaugurated  a  Treasure 
Hunt  along  the  Paths  to' Paradise.  The  paths 
led  from  the  Capitol  grounds  to  the  dam  on 
the  Colorado  river,  the  golf  links  at  the 
Lions'  Club,  to  a  confectioner  famous  for  his 
cones  (one  of  which  was  given  each  partici- 
pant), to  a  drug  store  (where  samples  of 
face  and  tooth  powder  were  presented),  and 
to  the  end  of  the  trail. 

The  Prize  Schedule 

The  prizes  were  $10,  given  by  the  paper, 
a  month's  pass  to  the  theatre,  a  year's  sub- 
scription to  the  paper  and  various  smaller 
ticket  prizes. 

The  prizes  were  awarded  in  the  theatre 
lobby  and  the  press  was  so  great  that  pa- 
trons were  unable  to  approach  the  box  office, 
but  they  all  went  in  later,  so  no  money  was 
lost. 

There  is  nothing  like  a  well  planned  treas- 
ure hunt  to  get  the  attention  of  the  auto- 
mobile crowd  these  hot  days.  Plan  the  tour 
to  get  them  to  the  house  just  before  the 
second  night  show,  or  put  on  a  special  eleven 
o'clock  show,  if  you  think  you  can  get 
enough  of  a  crowd,  and  make  special  ar- 
rangements for  parked  cars. 


Frosted  It 

Remember  that  nice  compo  board  house 
H.  J.  Gould,  of  the  Hippodrome  Theatre, 
Fort  Worth,  Texas,  built  for  Welcome 
Home  ? 

Well,  for  The  Goose  Hangs  High  he 
painted  on  a  dime's  worth  of  snow,  set  in  a 
real  glass  window,  put  a  Christmas  tree  back 
of  the  flat  and  had  another  nice  display  at 
even  less  than  a  nominal  cost. 

It  got  over  the  idea  that  the  Goose  is  a 
story  of  a  real  family  and  not  a  nature 
fake  as  the  title  might  suggest. 


For  The  Light  of  Western  Stars  at  the 
Galax  Theatre,  Birmingham,  Rodney  Bush 
used  a  compo  board  book  with  three  star 
shaped  cutouts  for  the  three  chief  players. 

Each  star  was  backed  by  a  deep  blue  panel 
on  which  were  a  portrait  and  two  stills. 
These  were  lighted  by  hidden  bulbs,  the 
entire  book  being  spotlighted  in  pale  blue. 

It  was  cool,  inviting — and  selling. 


A  Paramount  Release 

FIRELESS  FIREWORKS  HELPED  OLD  HOME  WEEK 

This  is  Pat  Argust's  idea  of  a  quiet  celebration  in  the  lobby  of  the  Rialto  Theatre, 
Colorado  Springs.    The  photograph  may  suggest  flowers,  but  they'  really  are  rockets, 
with  a  couple  of  noiseless  drummers  to  help  along.    Got  business. 


914 


MOVING    PICTURE  WORLD 


August  29,  1925 


Old  Rome  Week  Was 
Home  Products  Show 

Working  on  Meighan  in  Old  Home  Week, 
E.  B.  Roberts,  of  the  Majestic  Theatre,  Aus- 
tin, Texas,  put  over  some  very  clever  ideas, 
the  best  of  which  was  a  Home  Products  Ex- 
position in  the  large  lobby  of  the  house. 

This  was  a  miniature  fair  with  all  home 
products  represented,  including  real  estate, 
for  one  exhibit  was  a  plaster  model  of  a 
home.  There  were  small  wares  and  food 
products,  machinery  and  other  things,  and 
you  could  get  a  free  potato  chip  or  a  dab 
of  salad,  popcorn,  peanuts  and  a  lot  of  other 
things.  The  lobby  lights  were  white  and 
purple,  the  municipal  colors,  and  the  city's 
own  official  flag  was  loaned  by  the  Mayor 
to  dress  and  dignify  the  display. 

On  the  sidewalk  was  a  Ford  car  with  the 
largest  wheels  that  could  be  made  to  fit  and 
a  sign  offering  to  take  passengers  to  any 
part  of  the  city  for  fifty  cents  during  Old 
Home  Week.  No  one  took  a  ride,  but  every- 
one took  a  look. 

Then  there  was  a  tie-up  with  the  States- 
man for  the  best  old-time  photograph  of  the 
city,  with  $5  for  the  winner,  and  everyone 
whose  name  was  used  in  the  Sunday  edition 
was  eligible  to  receive  a  pass. 

Free  tickets  to  a  stated  performance  were 
given  all  who  attended  the  Chamber  of  Com- 
merce picnic  and  souvenirs  were  given  some 
of  the  guests. 

Cards  suggested  by  the  advertising  depart- 
ment and  reading  "Au  revoir,  see  you  dur- 
ing old  home  week,"  were  passed  out  and  a 
36-foot  banner  was  used  on  the  front  of  the 
house.  Outside  of  this  Mr.  Roberts  just  did 
his  regular  stuff. 


Much  Argument 

Essay  contests,  have  had  a  slump  of  late. 
They  were  overworked,  and  the  public  tired, 
so  editors  quit. 

But  you  still  can  get  action  with  a  real 
idea,  and  Maurice  Davis,  St.  Louis  Univer- 
salis!, got  space  aplenty  when  he  tied  the 
Times  to  a  contest  on  Up  the  Ladder. 

The  story  concerns  a  man  who  climbs  the 
ladder  of  success  until  his  wife  shakes  the 
ladder  by  losing  his  cash.  The  contest 
hinged  on  the  question  of  whether  or  no  a 


A  Warner  Brother/  Release 

AN  INVITINGLY  COOL  LOBBY  FOR  A  SUMMER  ENGAGEMENT 
The  Majestic  Theatre,  Fort  Dodge,  Iowa,  added  painted  compo  board  flats  to  its  log 
box  office  for  Rin-Tin-Tin  in  Tracked  in  the  Snow  Country  and  brought  a  lot  of 
extra  money  to  the  box  office  on  a  July  date.    It  pays  to  dig  back  for  the  snow  stuff. 


wife  should  be  content  to  remain  at  the  bot- 
tom of  the  ladder  while  hubby  did  the  climb- 
ing. Passes  to  the  Kings  and  Rivoli,  where 
the  picture  was  playing,  rewarded  the  ac- 
ceptances, and  the  discussion  aroused  a  lot  of 
caustic  comment  (mostly  about  husbands) 
that  made  excellent  hot  weather  reading  and 
helped  advertise  the  picture. 


Qetting  the  Radio 

Air  publicity  for  a  week  on  The  Light  of 
Western  Stars  was  easily  achieved  by  W.  G. 
League,  of  the  Strand  Theatre,  Memphis. 

He  knew  that  a  local  station  desired  to 
increase  its  fan  mail.  He  suggested  a  request 
concert,  played  by  Harry  Nichols,  the  house 
organist,  the  program  to  be  selected  from 
the  requests  received  and  tickets  being  sent 
those  naming  the  selections  chosen. 

For  a  full  week  before  the  showing  the 
station  announced  the  contest  between  each 
number  of  its  programs  at  each  concert, 
naturally  telling  that  the  tickets  would  be 
for  The  Light  of  Western  Stars.  More  than 
300  suggestions  were  received,  from  which  a 
fifteen  number  program  was  arranged,  tickets 
being  sent  to  all  who  suggested  any  of  the 
numbers.  And  the  radio  company  is  ready  for 
another  hook-up. 


Danced  in  hobby 
at  Howardy  Atlanta 

Making  a  drive  on  Syncopation  Week, 
Howard  Waugh,  of  the  Howard  Theatre,  At- 
lanta, Ga.,  held  the  band  over  and  permitted 
dancing  in  the  huge  lobby  between  eleven 
and  twelve  each  evening.  It  was  new  in  At- 
lanta, and  brought  out  large  attendance. 

His  feature  was  Oh,  Doctor !  and  a  good 
window  display  (in  a  drug  store)  showed  a 
number  of  actual  physicians'  prescriptions, 
with  a  huge  compo  board  enlargement  in  the 
centre  with  Denny's  name  as  the  physician 
and  with  clever  copy  tying  up  with  the  pic- 
ture. 

A  street  stunt  was  a  girl  dressed  as  a 
trained  nurse,  who  handed  out  small  envel- 
opes printed  with  "The  enclosed  capsule  is 
good  for  every  ailment."  Each  envelope  con- 
tained a  capsule  with  an  appropriately  word- 
ed stuffer.  This  stunt  was  worked  for  a 
number  of  days  before  the  opening  and  used 
up  75,000  capsules. 

A  book  marker  was  supplied  the  public 
library,  giving  the  titles  of  all  the  library's 
books  by  Harry  Leon  Wilson.  Five  thousand 
of  these  were  handed  out,  supplementing 
3,500  programs  used  as  laundry  stuffers. 


A  Paramount  Release 

PRETTY  SOFT  FOR  BILL  TALLMAN.   HE  POSTS  THE  POLICE 
Of  course  these  are  the  "silent  policemen"  and  not  the  meat  cops,  but  he  has  a  standing 
permit  that  lets  him  plaster  the  markers  in  East  Liverpool,  Ohio,  for  his  Paramount 
programs  at  the  Ceramic  Theatre.    He  also  covers  the  street  cars.    Note  the  displays 
for  Forty  Winks  and  A  Kiss  in  the  Dark. 


Had  Iced  Tea  for 

Charley's  Auntie 

Hooking  a  local  dealer  to  the  idea  of  serv- 
ing iced  tea  in  the  lobby  of  the  Palace  The- 
atre, Fort  Worth,  Texas,  Barry  Burke  got 
them  into  the  lobby  of  the  theatre,  where 
they  cool  off  and  listen  to  the  black  cat 
laughing  in  the  usual  phonographic  way. 

The  tea  was  on  flow  for  a  week  and  not 
only  sold  tickets  but  tea,  for  those  who  liked 
the  brew  went  over  and  bought  a  package 
at  the  store. 

Burke  used  a  second  cat  on  the  marquise 
and  a  third  was  placed  about  a  block  away. 

A  voiceless  black  cat  dominated  a  candy 
display  in  a  nearby  confectionery,  and  a  cut- 
out of  Auntie  was  placed  in  a  sporting  club 
much  frequented  on  the  idea  that  the  play 
would  appeal  to  the  members. 

Five  hundred  tagged  nuts  were  given  out 
in  the  downtown  offices  and  helped  to  swell 
the  business  in  spite  of  the  heat. 


August  29,  1925 


MOVING    PICTURE  WORLD 


915 


Combination  Space 
Sells  Three  Shows 

With  three  Loew  theatres  in  Cleveland 
elling  the  same  picture  day  and  date,  the 
ombination  of  the  three  into  one  space  gives 
ach  a  two  eights  at  a  cost  of  a  little  more 
han  five  inches.    In  the  example  shown  the 


First  East  End  Showing 

COLLEEN 
MOORE 

WE  DESERT  FLOWER' 

The  Flapper  of  the  Desert! 

That's  CMttn,  viilh  her  style  of  comedy  that  made  you 
laugh  so  heartily  at  "SALLY."   She  lives  in  a  box-car,  drives 
a  hand-car,  and  tames  the  bad  men. 

Shown  in  Three  Theatres 


Loew'» 
Alhambra 

Euclid  and 
E.  105th 


Loew's 
Liberty 
Superior  and 
E.  105th 


New  Doan 

St.  Clair  and 
E.  105th 


First  National  Release 

SELLING  THREE  HOUSES 
tut  of  Colleen  Moore  in  The  Desert  Flower 
loes  not  come  out  as  well  as  cuts  generally 
jo  in  Cleveland,  but  there  is  enough  good 
lopy  to  sell  without  the  cut.  What  we  par- 
ticularly like  about  this  display  is  the  man- 
ner in  which  the  copy  has  been  set  to  per- 
mit easy  reading.  The  sale  is  made  before 
he  purchase  is  laid  off  to  the  nearest  of  the 
jhree  houses. 


that  they  are  difficult  to  read.  You  have  to 
come  to  a  full  stop,  concentrate  and  then 
start  in  to  read.  It  might  not  look  as  sym- 
metrical with  the  lines  of  uneven  length, 
but  it  would  be  much  better  selling,  though 
we  can't  see  that  pictures  of  tropical  lands 
make  good  July  sellers.  At  any  rate  it  shows 
that  the  Circle  can  get  away  from  the  long 
and  narrow  design  on  a  pinch,  and  it  offers 
a  nice  hot  weather  signature. 


than  what  he  buys.  This  is  a  nice  type  lay- 
out, bar  the  all  caps  above  the  star,  where 
they  crowd  Barthelmess'  name  down,  and  it 
is  particularly  good  coming  from  Pittsburgh. 
It  represents  practically  a  two  fours. 


Makes  a  Four  House 
A  Sectional  Space 

Milt  Crandall,  of  the  Rowland  &  Clark  the- 
atres, Pittsburgh,  has  a  four  house  space  to 
look  after,  or  rather  four  spaces  some  of 
which  cover  two  houses.  He  changes  the 
style  every  week,  sometimes  using  hand 
work,  but  mostly  trusting  to  type.  His  re- 
cent layout  is  to  string  them  across  the  page 
in  from  five  to  eight  columns,  depending  on 

AS  FUNNY  AS  A  BASHFUL  BEAU 
TOO  MANY  LAUGHS  TO  MISS 

RICHARD  BARTHELMESS 

"New  Toys" 

A  FIRST  NATIONAL 

It's  a  Laugh  on  Newlyweds 


Cuts  and  Title 

Are  Not  Matched 

The  cuts  in  this  three  fives  from  the  Gar- 
den Theatre,  Baltimore,  do  not  suggest  the 
title  in  the  least.  They  suggest  neither  she 
wolves  nor  Parisian  night  life.  They  seem 
to  have  been  put  in  merely  because  the  man- 


Splits  a  Space 

To  Sell  a  Band 

j  Because  they  had  a  special  band  as  an 
attraction,  the  Circle  Theatre,  Indianapolis, 
split  its  space  between  The  Desert  Flower 
ind  the  band.  Since  the  space  is  about  a 
ive  sevens,  there  is  plenty  of  room  in  which 
jo  put  over  both  attractions  very  nicely.  Half 
i>f  that  space  would  be  a  good  seller  for 
Colleen  Moore  alone,  so  she  does  not  suffer 
rom  the  intrusion  of  the  band.  She  gets 
fk.ll  the  best  of  it  on  cuts,  for  the  band  of 
'our  men  have  three  eyes,  one  mouth  and 
pne  nose  between  them.  Two  of  the  four 
pave  no  features  at  all,  while  the  leader  has 
kyes  and  a  mouth  but  no  nose,  and  the  Cor- 
bet has  one  eye' and  a  nose.  It's  impres- 
sionistic to  an  extreme.  The  little  panel  at 
[he  bottom  of  the  centre  is  a  poor  one  be- 
cause the  printer  has  letter-spaced  the  words 
to  exactly  fill,  and  he  separates  the  letters  so 


GLENN  TRYON  in  "HOLD  MY  BABY" 
Aesop  Fable — Fox  News. 


A  DRAMA  THAT  WILL  HOLD  YOU-GRir  rOU— THRILL  YOVI 

SheWolves 

A  Vivid  Picture  of  Parisian  Ni{ 
ALMA  RUBENS 


Jack  Mulhall — Harry  Myere 

David  Belasco's  ""e*  s 

The  Man  in  E.tmn,  Clothes' 


EXTRA!  EXTRA  I  EXTRA  I 
EXCLUSIVE  SHOWINC 

Baltimore— Weshinfton 
S25.OO0.0O  Automobile  Race 


A  First  National  Release 

PART  OF  A  SECTIONAL 

what  he  has  to  announce,  but  he  gets  a  nice 
design  by  changing  the  ends.  The  cut  here 
shows  one  end.  There  is  a  similar  design 
over  on  the  right  and  in  between  are  two 
other  sections,  differently  treated.  The  re- 
sult is  a  big  smash  and  yet  one  in  which 
each  house  stands  out  by  itself  instead  of 
being  merged  into  one  large  space.  The  re- 
sult is  that  Milt  gets  all  that  he  is  paying 
for  and  a  trifle  more  instead  of  much  less 


A  Fox  Release 

INAPPROPRIATE  CUTS 

ager  felt  that  he  should  have  some  cuts  and 
not  because  he  seemed  to  think  that  cuts 
were  necessary.  If  the  cuts  are  not  suffi- 
ciently descriptive  to  sell  tickets,  it  is  enough 
to  use  a  single  cut  for  an  attractor  and  use 
either  more  type  or  white  space.  White 
space  certainly  would  sell  more  tickets  than 
the  non-committal  cut  of  a  woman  in  a 
cloak,  which  pulls  down  the  suggestion  car- 
ried by  the  icicle  top  to  the  display. 


Qood  Second  Day 

for  Lost  World 

Here  is  a  particularly  good  second  day 
advertisement  on  The  Lost  World,  from  the 
Grauman  Million  Dollar  Theatre,  Los  An- 
geles.   "How  did  they  do  it?"  is  the  question 


M  am  moth  Go  I  ingPlant  a*  ^ 


A  First  National  Release 

A  PRETTY  SALLY  DESIGN  AND  A  FEATURELESS  BAND 


916 


MOVING    PICTURE  WORLD 


August  29,  1925 


on  everyone's  lips  after  they  have  seen  the 
picture.  To  capitalize  this  is  to  keep  the 
question  alive  and  to  intrigue  curiosity  to  the 
point  of  ticket  purchases.  After  the  picture 
has  been  sold  in  the  pre-advertising  through 


did  they  ever  do  it? 

thats  all  we  heard  last  night  —  * 
that  and  the  chorus  of  a  thousand 
throats  in  loud  acclaim  —  inside 
and  outside  the  theatre — 

wtonder/ul .' 

Stupendous* 

amazing.' 


with  B*sal«  Love.  T^iwIb  Stone. 
Wallace  Beery.  Lloyd  Hushes, 
ud  Albert  Kiatnn'i 


Million 
dollar 


A  First  National  Release 

A  GOOD  SECOND  DAY 

appeals  to  its  unusualness  and  novelty,  the 
best  sales  angle  is  the  "how  is  it  done?" 
and  this  has  been  sold  off  in  a  space  of  two 
fours,  which  is  pretty  fairly  large  for  Los 
Angeles.  Keep  this  in  mind  when  the  pic- 
ture comes  to  you.    It  will  help. 


New  Orleans  Ad 

Is  Put  Into  Type 

Most  of  the  displays  for  the  Saenger  the- 
atres in  New  Orleans  that  we  have  repro- 
duced have  been  in  hand  lettering,  because 
these  spaces  are  rather  small,  as  a  rule.  How- 
ever, here  is  one  in  all  type,  which  gives 


WEEK  STARTING 
MONDAY! 
CONSTANCE  AND  CUPID 
What  a  Pair— What  a  Laugh 
FIVE  BEAUX!  and  Every  One  With  a 
Different  Way  of  Making  Love— With 


Emi}t  Fitiroy. 


TO  Love 


Edytb, 
Chapmta 


With 


ANTONIO  MORENO  and  WALLACE  McDONALD 


J- 


<£k. 


LOIS  MLXON 


SlnwtKbnctrl 

'^^M^VkN-  °-  Single  Prodigy 


A.  First  National  Release 

DONE  IN  TYPE 

much  better  results,  and  yet  it  is  only  a 
little  more  than  two  fours.  The  result  is  so 
much  better  that  it  would  seem  to  be  well 
worth  while  to  take  the  extra  space,  if  any 
dependence  is  placed  on  newspaper  adver- 
tising in  making  sales.  Single  column  hand 
lettered  spaces  certainly  will  not  sell.  Per- 
haps double  the  space  and  mostly  type  will. 
It  should. 


This  Crayon  Sketch 
Too  Heavily  Shaded 

This  drawing  for  The  Making  of  O'Mal- 
ley,  from  the  Pantheon  Theatre,  Toledo,  nar- 


rowly escapes  being  extra  good.  The  artist 
put  in  too  much  shading  and  spoiled  the 
effect,  but  even  at  that  he  got  a  strong 


A  First  National  Release 


TOO  MUCH  SHADING 

cut  and  a  better  effect  than  would  have 
been  obtainable  from  a  halftone.  Grease 
crayon  comes  next  to  the  expensive  drop- 
out halftones  for  newspaper  work,  but  the 
high  lights  should  be  played  up. 


Uses  Bathing  Qirls 
To  Sell  Night  Cluh 

This  is  an  attractive  plan  book  cut  on  The 
Night  Club,  used  by  the  New  Theatre,  Bal- 
timore, but  it  means  no  more  to  the  story 
than  the  title  does,  and  the  night  club  is 
merely  referred  to  in  a  leader.  In  the  same 


I 


WE    RECOMMEND  — 

That  vou  try  the  Sight  Club  tot  I  refreilvnf 
f  .n-f  i:    scr>ed  by  R»>mcwid   Griffith,  tht 


Raymond  Griffith 


MIQW 


0  Rules  of  the 
P  NIGHT 

-.a  club- 

I,  a  Forbid 
If  O  Anybody 

5  Kceptnc  •  I, 
oStralfht  1  J'1  q 
0  O  O.O  3  O  V  .31 


Vera  Reynolds 
Wallace  Beery 
Louise  Fazenda 


FUNNY  FELLOWS 

LOVELY  LADIES 

FUNNY  CAPERS 


Adapltd  Frvm 

'm.  Ot  Mttl*>t  Naa 
AFTER  FIVE" 


ANDY  CUMP  i 
'W.  li.  Hotlr<*°<> 


A  Paramount  Release 

JUST  A  SIDE  ISSUE 

way  the  bathing  girls  happen  in  a  couple  of 
scenes  and  then  forgotten.  Patrons  who  go 
to  see  a  bathing  girl  picture  are  apt  to  be 
disappointed  and  think  that  the  picture  is  not 
good,  or  at  least  is  good  as  it  really  is.  There 


is  plenty  to  sell  in  the  actual  story  and  plenty 
of  good  stills.  There  are  good  cuts  in  the 
plan  book  that  are  truer  to  the  film,  and  we 
think  that  it  is  an  error  to  select  a  passing 
incident  to  offer  as  the  chief  seller,  even 
though  bathing  girls  are  best  sellers  this  time 
of  year.  This  is  a  little  better  than  three 
nines;  130  lines,  and  gives  amoli!  display  with 
a  well-chosen  topline.  That  "grin-fizz" 
promises  to  become  as  permanently  a  part  of 
the  advertising  vocabulary  as  Ralph  Ruffner's 
"mirthquake."  It  has  been  more  widely  used 
on  this  story  than  any  plan  book  line  we 
have  come  across  in  a  long  time. 


Regular  Display 

Matched  Scatters 

Using  scatters  on  Oh  Doctor,  M.  W.  Lar- 
mour,  of  the  National  Theatre,  Graham, 
Texas,  had  them  set  in  the  same  rule  border 
as  is  employed  on  his  regular  opening  dis- 
play.   The  scatters  ran  about  an  inch  and 


'Oh  Doctor  " 

Duncan 

•  ill  kmj  kindly  preirfribea  '■»'» 
to  the  National  Theatre  Men  ■ 
lur,  .  Jul;  21-28.  to  .ii  yovr 
melancholy  patient*.  fUfiiuld 
Denfi  will  be  therein  ih'  c<* 
Salurday  Eirniitf  IW  eowe^y 
Sy    Harry    (.eon  VfefB 


"Oh  Doctor*1 
Cant 

mU  >M  Wind1  ...  ->--i-..!  j 
to  the  National  Theatre  Ma*v- 
Turt,  Jmlr  27-28.  to  all  ;lw 
an  <- lane  ho  1 7  patient*.  Refini 
l.rnn,  .ill  be  there  IB  the  t rent 
Sitnrday  F»eeiift£  Pont  comedy 
by   Harry  I -eon  » .Wo*. 


THE 

COOL 


N  AVION  Ah : 


Monday-Tuesday,  July  27-28 

Oh,  Doctor! 

From  the  Famous  Saturday  Evening  Post  Star? 
by  Harry  Leon  Wilson 
—  FEATURING  — 

REGINALD  DENNY 

A  howhncW  funny  roamed  7 -dram*,  aa  clean  an  a  whnadav 
rhiarkfnl  of  tuianotaa  Ihrilla  and  a  dertfhifol  Inn  .tor.  - ananW 
ftem  the  fuantent  story    Hnr,    Loan  WUanm  new  em*.  TW 

photoplay  in  EVEN   rlNMBK  THAN  THE  STOftY. 


A  Universal  Release 

MR.  LARMOUR'S  LAYOUT 

a  half  apiece  while  the  regular  ad  was  a  little 
more  than  a  two  fours.  The  scatters  did  not 
surround  the  larger  space,  naturally,  but  as 
pasted  here  to  make  a  single  cut.  They  had 
the  run  of  the  paper  and  there  were  enough 
of  them  to  use  the  names  of  every  physician 
in  town — six  or  seven  in  all.  The  copy  was 
the  same  in  each  instance  with  the  exceptio 
of  the  physician's  name.  Mr.  Larmour  put 
it  over  nicely,  with  a  lobby  display  showing 
in  large  size  the  thermometer  design  used 
in  some  of  the  cuts  with  a  bright  red  heart 
and  the  boy  and  girl.  He  got  a  good  busines 
in  spite  of  the  Texas  heat.  You  can  beat 
even  heat  with  exploitation.  Ever  try  it,  or  do 
you  stop  trying  when  it  starts  to  warm  up? 


Rotos  mean  a  profit  and  not  an  expense 
to  the  M.  W.  A.  Theatre,  Hancock,  Wis.  In 
addition  to  their  own  announcement  they  use 
eighteen  trade  ads,  which  more  than  covers 
the  cost  of  printing  and  the  rotos  them 
selves. 


Newest  Reviews  and  Com  menTs 


"The  Qold  Rush" 


Chaplin's  Latest  Is  Great  Box-Office  Picture, 
Crammed  with  Laughter  and  Fine 
Touches  of  Pathos 
Reviewed  by  C.  S.  Sevcell 

So  glowing  was  the  report  published  in  our 
issue  of  July  18  from  our  Pacific  Coast  cor- 
respondent on  Charlie  Chaplin's  "The  Gold 
Rush"  when  it  opened  in  Hollywood,  that  we> 
wondered  if  lie  had  allowed  his  enthusiasm  to 
sweep  him  off  his  feet;  however,  having  now 
seen  this  picture,  we  unhesitatingly  pro- 
nounce it  great.  It  should  delight  any  type 
of  audience  and  shatter  box-office  records. 
Already  at  the  New  York  Strand  it  is  en- 
joying a  four  weeks'  engagement,  smashing 
to  bits  the  policy  of  the  house. 

The  Klondike  of  a  generation  ago  furnishes 
the  background  and  when  he  makes  his  ap- 
pearance as  the  Lone  Prospector  in  the  midst 
of  Alaskan  snows  clad  in  his  familiar  outfit, 
even  to  the  little  cane,  there  is  the  tremen- 
dous appeal  of  the  Chaplin  of  old.  Obviously, 
the  main  mission  of  "The  Gold  Rush"  is  to 
make  you  laugh  and  keep  you  laughing,  but 
no  one  knows  better  than  he  the  value  of 
pathos  in  a  comedy  and  that  a  laugh  snatched 
out  of  a  situation  that  borders  on  tears  re- 
doubles its  force.  Consequently  there  is  a 
generous  sprinkling  of  pathos.  Chaplin  him- 
self calls  this  picture  a  dramatic  comedy.  He 
introduces  drama,  melodrama,  romance  and 
intense  heart  interest  and  toys  with  the  emo- 
tions of  his  audience,  keeping  them  in  stitches 
of  laughter,  but  at  least  one  big  situation  will 
bring  moisture  to  many  eyes. 

Included  in  its  record-breaking  length  of 
ten  reels  for  a  comedy  are  a  host  of  situa- 
tions that  are  regular  riots  of  laughter  and 
several  of  them  brought  forth  spontaneous 
outbursts  of  applause  from  the  Strand  audi- 
ences. It  would  seem  impossible  to  find  any- 
one with  the  least  sense  of  humor  who  will 
not  enjoy  the  original,  ingenious  and  uncan- 
nily clever  situations  with  which  this  pic- 
ture is  filled. 

"The  Gold  Rush"  is  of  a  rather  unusual 
type  of  construction  for  a  feature  comedy, 
for  its  force  is  concentrated  on  "highlights" 
rather  than  dovetailing  situations  such  as  dis- 
tinguish a  farce.  All  of  these  register  with  a 
bang.  When  his  companions  struggle  for  a 
rifle  and  Charlie  keeps  dodging  to  get  out  of 
range,  when  he  is  driven  out  of  the  cabin 
and  the  wind  blows  him  back,  when  he  feigns 
being  frozen  to  get  breakfast,  when  he  hooks 
up  his  trousers  with  a  cane  and  then  ties 
them  with  a  rope  which  is  attached  to  a  big 
dog  that  he  pulls  all  over  the  dance  floor; 
these  and  many  other  situations  are  a  scream. 
On  the  other  hand,  the  sequences  where  the 
girl  kids  him  along  and  he  believes  she  is 
serious  and  prepares  a  dinner  for  her  and  her 
friends,  none  of  whom  show  up,  provide  as 
fine  pathos  as  has  ever  been  screened. 

We  don't  believe  there  could  be  a  cleverer 
or  more  delightful  bit  that  where  Charlie 
sticks  two  forks  in  bread  rolls  and  gives  an 


EDITED  BY  CHARLES  S.  SEWELL 


FEATURES  REVIEWED 
IN  THIS  ISSUE 

Gold  Rush,  The  (United  Artists) 
Kentucky  Pride  (Fox) 
Lucky  Horseshoe,  The  (Fox) 
Peacock  Feathers  (Universal) 
Sun-Up  (Metro-Goldwyn-  Mayer) 
Where  Was  I?  (Universal) 
Wild  Justice  (United  Artists) 
Winds  of  Chance  (First  National) 

imitation  of  his  own  "foot-work."  Then  there 
is  the  climax,  with  Chaplin  and  Mack  Swain 
in  a  cabin  that  has  been  carried  by  a  storm 
so  that  it  hangs  over  the  edge  of  a  precipice. 
Every  time  they  move  it  slants  at  a  more 
perilous  angle.  Here  is  thrill-comedy  at  its 
best,  the  kind  that  makes  you  alternately 
laugh  and  hold  your  breath. 

Individually  the  situations  in  this  picture 
are  great;  not  one  should  be  sacrificed  and 
it  would  seem  hard  to  trim  them,  but  we  be- 
lieve there  will  be  a  rather  general  feeling 
that  it  is  too  long.  Considered  as  a  whole, 
its  method  of  concentrating  on  the  individual 
situations  makes  the  story  episodic  rather 
than  smooth  running,  and  the  meticulous  de- 
tail causes  a  lack  of  snappiness  to  the  move- 
ment. But,  after  all,  there  is  a  tremendous 
lot  of  sure-fire  stuff;  Chaplin  is  great,  his 
new  leading  lady,  Georgia  Hale,  is  excellent 
and  attractive,  and  his  old  pal,  Mack  Swain, 
is  an  able  foil ;  and,  as  we  said  in  the  begin- 
ning, we  believe  it  will  please  all  classes  of 
patrons  and  break  box-office  records,  though 
many  may  not  vote  it  his  best  picture. 
Cast 

Tlie  Lone  Prospector  Charlie  Chaplin 

Big  Jim  McKay   Mack  Swain 

Black  Lnrsen  Tom  Murray 

The  Girl    Georgia  Hale 

Jack  Cameron  Malcolm  Waite 

Hank  Curtis    Henry  Bergman 

Story  by   Charlie  Chaplin. 
Length,   8,555  feet. 
Directed  by  Charlie  Chaplin. 
Story 

Among  those  who  rushed  to  Klondike  dur- 
ing the  gold  rush  was  a  lone  prospector  who 
sought  refuge  from  a  storm  at  the  cabin  of 
Black  Larsen,  a  desperado,  to  which  came 
also  Big  Jim  McKay  who  had  discovered  a 
valuable  claim.  Hunger  drove  Larsen  out  to 
seek  food  and  he  stumbled  on  McKay's  claim 
and  when  McKay  appeared  he  knocked  him 
unconscious  with  a  shovel.  Soon  after,  Lar- 
sen was  killed  by  an  avalanche.  The  Pros- 
pector wandered  into  a  mining  town  and  was 
treated  as  a  joke  by  everyone  including 
Georgia  a  girl  with  whom  he  fell  in  love. 
McKay,  his  memory  gone  because  of  the  in- 


Mr.  Exhibitor:  Ait  at  the  Film  Exchanges 
for  the 


jAema  tic  M  us/c 

pj 

Cue  •.SAeer' 

 i 

It's  little  to  ask  for,  but  it's  the  only 
reliable  aid  you  can  give  your  musicians 
to  help  put  the  picture  over. 


jury,  finally  located  the  Prospector  the  only 
man  who  could  aid  him  and  together  they 
went  to  the  cabin.  A  storm  blew  the  cabin 
about  finally  landing  it  on  the  edge  of  a 
precipice.  McKay  and  the  Prospector  finally 
got  out  and  found  they  were  right  at  the 
claim.  They  returned  home  as  multi-million- 
aires but  the  Prospector  was  disconsolate  over 
his  failure  to  find  the  girl,  Georgia.  Finally, 
he  located  her  in  the  steerage  and  she  be- 
lieved him  to  be  a  stowaway.  When  the  re- 
porters asked  who  she  was,  he  whispered 
that  she  was  to  become  his  wife. 


"TheLucky  Horseshoe" 

Tom    Mix    Mingles    Romantic    Drama  with 
Hard  Riding  Wild  Western  in  His 
Newest  Fox  Presentation 

Reviewed  by  Epos  W.  Sargent 

Pleased  with  the  success  of  "Dick  Turpin" 
and  yet  warned  by  the  same  play  that  his 
followers  expect  to  see  him  in  chaps  in  the 
wide  open  spaces  where  men  are  Tom  Mixes, 
"The  Lucky  Horseshoe"  offers  a  combination 
of  both. 

The  story  opens  and  closes  in  the  ranch 
country,  but  following  a  clout  on  the  head, 
Tom  dreams  of  his  excapades  as  Don  Juan 
in  the  days  of  old  for  a  couple  of  picturesque 
reels.  This  should  come  close  to  pleasing 
everyone,  for  the  western  section  is  the  usual 
vivid  stunt  stuff;  with  a  generous  allowance 
of  comedy,  while  the  romantic  period  has 
been  carefully  and  elaborately  mounted.  Here, 
too,  there  are  a  succession  of  stunts  that  will 
thrill  the  Mix  followers,  and  the  picture 
should  give  general  satisfaction  to  his  wide 
following. 

Billie  Dove  makes  an  appealing  heroine, 
with  not  very  much  to  do,  and  Ann  Pen- 
nington is  seen  in  a  couple  of  vivid  dances, 
which  give  color  to  the  picture  while  adding 
a  useful  name  to  th,e  cast.  J.  Farrell  Mac- 
Donald  gets  over  a  lot  of  comedy  without 
clowning  it.  The  picture  classes  well  toward 
the  top  in  the  calendar  of  Mix  releases. 
Cast 

Tom   Foster  Tom  Mix 

Elvira  Hunt  Billie  Dove 

Denman   Malcolm  Waite 

Hack   J.  Farrell  MacDonald 

Aunt  Ruth  Clarissa  Selwynne 

Dancer   Ann  Pennington 

Vialet  to  Denman  J.  Gunnis  Davis 

Story  by  Robert  Lord. 
Scenario   by    Malcolm   Waite   and    J.  Farrell 
MacDonald. 
Directed  by  J.  G.  Blyestonc. 
Length,  5,000  feet. 
Story 

Tom  Foster,  ranch  manager,  assumes 
charge  of  a  mortgaged  ranch  on  the  death 
of  the  owner.  He  also  is  charged  with  the 
care  of  Elvira  Hunt,  the  decedent's  daughter, 
with  the  expressed  hope  that  she  will  marry 
him.  The  diffident  Tom  permits  her  to  be 
carried  off  to  Europe  by  an  aunt  without 
the  proposal  the  girl  evidently  is  waiting  for. 
Elvira  returns  with  a  European  polish  and  a 
European  fiance,  to  find  that  Tom  has  paid 
off  the  mortgage  and  greatly  improved  the 
place.  The  fiance,  Denman,  objects  to  her 
preference  for  Tom  and  has  him  abducted  in 
the  costume  of  Don  Juan,  the  property  of  the 
foreman,  Mack,  who  has  urged  Tom  to  be 
like  his  hero.    Tom  is  no  quiet  captive  and 


918 


MOVING   PICTURE  WORLD 


for  the  sake  of  peace  his  abductors  club  him 
into  insensibility.  During  his  stupor  he 
dreams  that  he  is  Don  Juan  himself,  lives  a 
vivid  romance,  but  comes  to  consciousness  In 
time  to  break  his  bonds  and  win  the  girl  just 
before  the  fatal  "yes"  is  said  in  the  marriage 
ceremony  with  the  other  fellow. 


"Winds  of  Chance" 


Rex  Beach's  Stirring  Story  of  Klondike  Gold 
Rush  Filmed  by  Frank  Lloyd 
on  a  Big  Scale 
He  viewed  by  C.  S.  Sewell 

Frank  Lloyd's  newest  production  for  First 
National  "Winds  of  Chance"  is  a  story  of 
the  great  gold  rush  to  the  Klondike  about  a 
generation  ago.  Of  entirely  different  type, 
in  its  scope  and  possibly  in  the  number  of  per- 
sons employed  in  some  of  the  scenes  it  is 
as  big  as  "The  Sea  Hawk,"  although  by  no 
means  as  spectacular  and  colorful 

In  transferring  this  Rex  Beach  story  to  the 
screen,  it  is  evident  that  Mr.  Lloyd  went  to 
great  lengths  to  make  it  as  accurate  a  pictur- 
ization  as  possible  of  those  stirring  days.  He 
has  succeeded  in  making  a  picture  that  holds 
the  interest  and  at  times  thrills,  and  is  really 
an  epic  of  this  historical  event. 

The  significance  of  the  title  is  not  quite 
clear.  Possibly  it  refers  to  the  fact  that  chance 
played  so  great  a  part  in  the  struggle  of  these 
brave  pioneers  in  their  search  for  gold,  or  to 
the  strange  lot  of  human  beings  of  all  classes 
that  chance  brought  together  at  that  time.  The 
latter  idea  has  been  well  worked  out  and 
there  arc  a  number  of  excellent  character  por- 
trayals of  the  strange  and  varied  types  that 
joined  this  stampede. 

As  a  graphic  record  of  the  Klondike  gold 
rush  it  is  an  excellent  piece  of  work,  although 
with  the  exception  of  a  few  scenes  showing 
the  prospectors  toiling  through  Chilkoot  Pass 
and  braving  the  rapids,  their  hardships  have 
not  been  strongly  played  up.  There  is  a  big 
thrill  in  this  latter  scene  which  is  remarkably 
well  done,  with  excellent  short-distance  shots 
of  the  barges  being  tossed  about  as  they  plunge 
through  the  rapids. 

The  unusually  large  number  of  characters 
has  the  effect  of  dividing  the  interest  jjid  it  is 
in  its  broad  aspect  rather  than  as  a  drama  of 
individuals  that  this  film  has  its  greatest  ap- 
peal. The  story  of  the  hero  and  heroine  is 
interesting  but  not  compelling  and  never  as- 
sumes such  force  as  to  dominate  the  picture. 
One  reason  of  this  would  seem  to  be  that  the 
hero  is  far  from  being  the  virile  and  vigor- 
ous type  usually  found  in  Rex  Beach  stories 
or  pictures  of  this  type.  He  shows  little  re- 
sourcefulness or  courage  and  luck  or  chance 
rather  than  his  own  initiative  carries  him 
through,  in  fact  he  seems  strangely  dependent 
on  others.  The  heroine  is  really  a  much  more 
virile  character. 

Both  Ben  Lyon  and  Anna  Q.  Niisson  are 
congenially  cast  in  the  leading  roles  and  there 
is  an  unusually  large  number  of  important  sub- 
ordinate roles  which  are  capably  handled  by 
such  well-known  players  as  Viola  Dana, 
Hobart  Bosworth,  Dorothy  Sebastian,  Fred 
Kohler,  Gaude  Gillingwater,  William  Conklin, 
Philo  McCullough,  Wade  Boteler  and  Victor 
McLaglen.  Especially  noteworthy  is  the  work 
of  McLaglen  as  the  happy,  care-free  French- 
Canadian  river  pilot. 

"Winds  of  Chance"  should  prove  an  interest- 
ing attraction  for  the  majority  of  patrons. 
Cast 

Countess  Conrteaa  Anna  <\.  Niisson 

Pierce  Phillips   Ben  Lyon 

Ronletta  Klrby  Viola  Dana 

Sam  Klrby    Hobart  Bosworth 

Laura    Dorothy  Sebastian 

Joe  McCaskey    Fred  Kohler 


Tom  Linton   Claude  GlUlngwater 

Jerry   Charles  Crockett 

Inspector    William  Conklin 

Poleon  IJoret    Victor  McLaglen 

Morris  Best    Fred  Sullivan 

Count  Courteau    Philo  McCullough 

Based  on  story  by  Rex  Beach. 
Directed  by  Frank  Lloyd. 
Length,  0,554  feet. 
Story 

Pierce  Phillips,  one  of  the  horde  that 
rushed  to  the  Klondike  during  the  gold  rush 
of  1897,  loses  his  stake  in  a  shell  game 
and  gets  a  job  with  the  McCaskeys  to  help 
carry  goods  to  the  next  camp.  En  route  he 
meets  Tom  and  Jerry,  two  old  cronies  who 
are  always  fighting  and  joins  them.  Arriving 
at  their  tent  they  find  a  woman,  the  Countess 
Courteau  who  is  an  old-timer  and  is  already 
in  possession.  Pierce  brings  goods  back  for 
her  and  with  the  McCaskeys  is  arrested  for 
theft  but  proves  his  innocence.  He  resents 
a  slurring  remark  about  the  Countess  and 
she  engages  him  to  take  charge  of  packing 
goods  over  the  trail  for  her.  This  Is  accom- 
plished safely  including  passage  through  the 
rapids.  Pierce  falls  in  love  with  the  Countess 
but  when  she  tells  him  she  is  married  he 
leaves  in  a  huff  and  gets  a  Job  as  gold  weigher 
in  a  dance  hall.  Laura,  a  vamp  tries  to  cap- 
ture him  but  he  scorns  her  and  she  teams 
up  with  McCaskey  and  frames  a  robbery  on 
Pierce.  The  Countess  forces  her  husband  to 
confess  the  truth  and  en  route  to  inform 
the  police  he  is  killed  and  Pierce  Is  blamed. 
Poleon.  a  French  Canadian  aids  the  police 
in  tracking  the  McCaskeys  and  learns  that 
one  of  them  killed  Courteau.  Pierce  is  freed 
and  finds  happiness  with  the  Countess. 


"Sun'iip" 


Mountain  Tragedy  Successfully  Transferred 
to  the   Screen   in   a   Finely  Staged 
Metro- Goldwyn  Presentation 
Reviewed  by  Epes  W.  Sargent 

Relieved  of  the  cramping  confines  of 
painted  scenery  and  the  stage  proscenium, 
Lula  Vollmer's  strongly  dramatic  story  of 
the  Carolina  "hill  billies"  gains  in  breadth 
and  loses  much  of  the  drabness  of  the  play 
without  sacrifice  of  power.  The  continuity 
is  jumpy  in  spots,  particularly  toward  the 
close,  but  the  dominant  figure  of  the  mother 
holds  the  interest.  With  this  role  less  com- 
petently played,  a  different  opinion  might 
have  to  be  written,  for  the  character  rises 
superior  to  the  story. 

The  part  of  Ma  Cagle  is  taken  by  Lucille 
La  Verne,  who  was  the  creator  of  the  role 
in  the  stage  play.  She  has  the  screen  tech- 
nique and  makes  her  part  so  human  that  the 
drama  is  real  and  the  sombre  story  of  lowly 
life  becomes  dignified  tragedy.  She  is  par- 
ticularly good  in  the  scenes  in  which  she 
learns  of  her  son's  supposed  death  and  takes 
comfort  in  the  deserter  from  the  training 
camp,  who  later  turns  out  to  be  the  son  of 
the  slayer  of  her  husband.  Her  work  takes 
rank  with  the  finest  screen  characterizations. 

Conrad  Nagel,  as  the  son,  briefly  strays 
from  the  type  now  and  then  in  the  earlier 
scenes,  but  is  admirable  as  the  returned  boy 
and  his  graphic  pantomimic  description  of 
bayonetting  the  Germans  is  a  fine  piece  of 
work  He  seldom  has  done  better.  Save  in 
her  moments  of  stress,  Pauline  Starke  is  a 
little  too  soubrettish ;  evidently  a  directorial 
fault,  but  in  her  big  scenes  she  rises  mag- 
nificently to  the  situation. 

The  cast  is  uniformly  good  in  the  lesser 
roles,  and  the  photography  is  worthy  of  the 
splendid  natural  settings.  "Sun-up"  possibly 
may  not  be  a  popular  success  because  of  its 
sombreness,  but  even  the  less  intelligent  audi- 
ences can  at  least  enjoy  the  melodrama  if 
they  cannot  sense  the  true  tragedy.  It 
should  possess  a  wider  appeal  than  probably 
was  anticipated. 


August  29,  192; 

Cast 

Widow  fngle  Lucille  La  Versi 

Emmy  Todd  Pauline  Starki 

Rufe  Cagle  Conrad  Nagel 

sheriff  Weeks  Sam  De  Graast 

Stranger   George  K.  Arthai 

Bud  Arthur  Rankle 

I'np  Todd  Edward  Connelly 

From  the  play  by  Lula  Vollmer. 
Adapted    by    Edmund    Goulding    and  Arthur 
stutter. 

Directed  by   Edmund  Goulding. 
Length,  5.S18  feet. 

Story 

Ma  Cagle  is  a  product  of  the  hills  of  the 
Carolinas.  Her  father  and  husband  both 
killed  by  officers  of  the  law,  she  rebels  against 
the  law  of  the  land.  She  has  but  one  law:  a 
life  for  a  life,  and  waits  only  the  maturity 
of  her  son,  Rufus,  to  gain  her  revenge.  Then 
comes  the  call  to  arms.  Rufe  Is  swept  into 
the  army  and  is  reported  killed  in  action. 
She  gives  vent  to  human  emotion  at  last  by 
sheltering  a  deserter  from  a  training  camp, 
and  lavishes  her  affection  on  him  for  nearly 
a  year  only  to  learn  he  is  the  son  of  the 
slayer  of  her  husband.  Rufe  returns,  remade 
through  contact  with  the  world.  She  turns 
to  him  to  shoot  the  lad,  but  Rufe  announces 
the  new  dispensation.  The  boy  is  left  free 
to  go,  to  Ma  Cagle's  great  disgust.  Only  her 
joy  at  regaining  her  boy  is  compensation. 
Then  Rufe's  newly  acquired  principles  are 
put  to  the  test.  His  boyhood  sweetheart, 
Emmy  Todd,  has  been  wronged  by  the  Sheriff. 
For  a  moment  there  is  a  strong  temptation 
to  revert  to  type,  but  the  dawn  of  the  new 
day,  the  sun-up  of  civilization  has  come.  He 
takes  the  Sheriff  to  jail  and  comes  back  with 
the  badge.  He  is  the  new  Sheriff — and  Ma 
gets  her  final  and  greatest  shock. 


"Where  Was  IV 


Reginald  Denny  Scores  Again  for  Universal 
in  a  Fast-Moving  and  Hilarious 
Farce  Comedy- Romance 
Reviewed  by  C.  S.  Sewell 

In  "Where  Was  I?,"  his  newest  Universal- 
Jewel  production,  Reginald  Denny  scores  again. 
Looks  like  it  is  getting  to  be  a  habit  with  the 
Universal-Denny  combination  to  turn  out  fast- 
moving  comedies  chock  full  of  laughs.  This 
one  is  a  fitting  successor  to  "Oh,  Doctor"  and 
"I'll  Show  You  the  Town." 

"Where  Was  I  ?"  is  pure  farce  comedy.  A 
successful  young  business  man  becomes  en- 
gaged to  his  competitor's  daughter  and  her 
father  threatens  to  break  him.  Another  woman 
apepars  and  claims  she  was  married  to  the 
hero  on  January  9,  1923,  and  to  prove  an  alibi 
it  is  necessary  that  he  prove  where  he  was  on 
that  date.  The  plot  is  slight  but  it  has  been  built 
up  with  a  lot  of  amusing  action.  There  is  a  wild 
chase  by  taxi  and  subway  to  locate  a  former 
employee,  in  the  course  of  which  Denny  walks 
off  with  a  brief  case  containing  a  large  sum 
of  money,  knocks  down  a  traffic  cop  and  finds 
his  quarry  has  gone  to  Africa. 

With  his  return  home,  Denny  discovers  the 
other  woman  has  taken  possession  of  his  home. 
The  girl  appears  on  the  scene  and  then  begins 
a  mad  endeavor  to  keep  the  two  from  meeting. 
Finally,  in  true  farce  style,  the  girl's  father,  a 
lot  of  cops,  the  taxi-driver  and  finally  a 
preacher  get  into  the  melee  which  ends  by 
Denny  marrying  his  sweetheart  when  it  de- 
velops that  the  girl's  father  hired  the  other 
woman  and  that  it  was  his  own  money  that 
Denny  stole. 

Denny  is  excellent  and  Marion  Nixon  does 
good  work  as  the  girl.  It  seems  strange  to  see 
Pauline  Garon  as  the  other  woman,  but  she 
proves  to  be  an  excellent  "baby  vamp."  Chester 
Conklin  as  the  taxi  driver  and  Lee  Moran 
as  Denny's  secretary  also  furnish  excellent  com- 
edy. 

"Where  Was  I?"  has  a  laugh  in  nearly 


I 


August  29,  1925 


every  foot  and  there  is  never  a  dull  moment. 
It  should  prove  an  excellent  audience  attrac- 
tion. 

Cant 

Thomas  Berford    Reginald  Denny 

Alicia  Stone   Marlon  Nixon 

Claire    Panline  Garon 

Henry  Lee  Moran 

George  Stone    Tyrone  Power 

Bennett   Otis  Harlan 

Elmer    Cheater  ConkUn 

Story  by  Edgar  Franklin. 
Directed  by  William  Setter. 
Length,  O,03O  feet. 
Story 

Thomas  Berford  has  made  a  great  success 
of  the  business  he  Inherited  from  his  father 
and  has  humbled  all  his  competitors  except 
George  Stone.  Suddenly  Berford  announces 
hla  engagement  to  Stone's  daughter  Alicia 
and  Stone  threatens  to  break  him,  Claire  ap- 
pears and  claims  Berford  married  her  on 
January  9,  1923  and  Berford  with  his  sec- 
retary Henry  start  out  on  a  mad  rush  to 
locate  Potter  the  only  man  who  has  a  record 
of  where  he  was  on  that  day.  During  a  mad 
ride  via  subway  and  taxi,  Berford  grabs  a 
brief  case  belonging  to  a  bank  messenger  by 
mistake  and  knocks  down  a  traffic  cop.  Re- 
turning home  unsuccessful  he  finds  Claire 
there.  Alicia  appears  and  there  is  a  mad 
scramble  to  keep  them  from  meeting.  Finally, 
Alicia  goes  for  the  minister,  the  cops  appear, 
then  comes  Alicia's  father.  When  Claire 
learns  of  the  romance  she  exposes  her  sup- 
posed marriage  as  a  plot  of  Stone's.  It  de- 
velops that  Berford  has  stolen  his  own  money 
and  while  his  partners  argue  with  Stone, 
Berford  and  Alicia  are  married  by  the  min- 
ister whom  she  summoned. 


"Kentucky  Pride" 

John  Ford's  Newest  for  Fox,  the  Story  of  a 
Race  Horse  as  Told  by  Itself, 
Has  Unusual  Appeal 
Reviewed  by  O.  S.  Sewell 

In  "Kentucky  Pride"  William  Fox  presents 
a  picture  that  has  all  the  fascination  of  a 
racing  drama,  but  the  big  point  of  appeal  is 
the  fact  that,  as  was  the  case  in  the  famous 
story,  "Black  Beauty,"  which  the  majority  of 
us  thrilled  over,  intense  interest  and  sym- 
pathy are  aroused  by  having  the  horse  tell 
its  own  story. 

The  picture  begins  with  the  birth  of  the 
horse,  "Virginia's  Future,"  and  this  animal 
tells  its  story  from  the  time  it  was  a  wee 
colt,  through  its  childhood,  its  separation 
from  its  mother,  the  arduous  training  and 
finally  the  big  race.  This  horse  is  at  all 
times  the  centre  of  interest,  but  it  is  shared 
by  a  number  of  other  horses,  for  the  theme 
is  redolent  of  the  turf,  the  stable  and  the 
breeding  farm,  and  a  notable  feature  is  the 
fact  that  several  of  the  world's  most  famous 
race  horses  are  introduced,  including  Man 
o'  War,  Morvich,  Fair  Play  and  The  Finn. 
The  scenes  are  all  authentic,  being  filmed  at 
the  stock  farms  and  tracks  in  Kentucky. 

This  story  certainly  glorifies  the  horse  and 
Virginia's  Future  is  pictured  as  experiencing 
the  same  emotions  as  human  beings,  joy, 
anger,  pride,  disappointment,  ambition,  grief. 
There  are,  of  course,  a  number  of  human  be- 
ings in  the  picture  and  they  effectively  aid 
in  rounding  out  the  theme,  but  their  story  is 
subordinated  to  that  of  the  horse. 

Early  in  the  picture  there  is  a  scene  with 
an  unexpected  punch.  The  horse  is  shown 
in  a  big  race  which  is  worked  up  with  fine 
suspense,  and  just  as  it  gains  the  lead  it 
stumbles  and  is.  injured.  This  arouses  in- 
tense sympathy  and  there  is  plenty  of  pathos 
and  human  interest  in  the  subsequent  scenes. 
The  play  on  the  emotions  is  strong  where 
the  horse  is  ordered  to  be  shot,  and  genuine 
relief  is  felt  when  it  is  rescued  by  its  trainer. 


MOVING    PICTURE  WORLD 

We  follow  with  interest  as  it  is  sold  to  a 
trainer,  share  its  hope  when  it  gives  birth  to 
the  colt  Confederacy,  grieve  with  it  when  it 
is  sold  to  junk  dealers  and  ill-treated,  and 
thrill  when  Confederacy  realizes  the  hope  and 
wins  the  big  race. 

Among  the  human  players,  Henry  Walthall 
as  the  owner  and  J.  Farrell  MacDonald  as 
the  Irish  trainer  do  exceptionally  good  work. 

Director  John  Ford  has  succeeded  in  in- 
jecting a  tremendous  lot  of  feeling  into  this 
story,  and  we  believe  that  the  majority  of 
patrons  will  find  it  a  thoroughly  satisfactory 
attraction.  The  presence  of  the  famous  race 
horses  offers  fine  opportunities  for  exploita- 
tion. The  picture  should  prove  a  good  box- 
office  attraction. 

Oast 

Mr.  Beaumont  Henry  B.  Walthall 

Donovan   J.  Farrell  MacDonald 

Mrs.  Beaumont  Gertrude  Astor 

Carter  Malcolm  Walte 

Mrs.  Donovan  Belle  Stoddard 

Danny  Donovan  Winston  Miller 

Virginia  Beaumont  Peaches  Jackson 

Race  Horses — Man  o>  War,  Negofol,  Morvich, 
Fair  Play,  The  Finn,  Virginia's  Future, 
Confederacy. 

Story  by  Dorothy  Yost. 
Directed  by  John  Ford. 
Lengrth,  «.r.!>7  feet. 

Story 

Mr.  Beaumont,  a  Kentucky  horseman  of  the 
old  school,  owns  a  wonderful  string  of  race 
horses.  He  loses  several  by  gambling  and 
pins  his  hopes  on  a  colt  which  he  calls  Vir- 
ginia's Future  after  his  only  daughter,  but 
she  falls  and  is  injured  just  as  it  is  about  to 
win.  Beaumont  loses  everything  and  his  sec- 
ond wife  turns  him  down  for  another  admirer 
and  he  disappears.  This  horse  is  nursed  back 
to  health  by  Donovan,  the  trainer,  and  sold 
to  another  horseman  and  finally  gives  birth  to 
a  colt  called  Confederacy.  Virginia's  Future 
is  finally  auctioned  off  to  a  foreign  junk 
dealer  and  mistreated.  Finally  Confederacy 
is  entered  in  a  big  race  and  is  ridden  by  Don- 
ovan's son  Danny.  Beaumont  and  Donovan 
bet  all  of  the  money  they  obtained  from  sell- 
ing Virginia's  Future  to  the  horseman,  ex- 
cept a  hundred  dollars  with  which  they  buy 
her  back  from  the  junk  dealer.  Confederacy 
wins  and  everybody  is  happy  except  Mrs. 
Beaumont  and  her  friend,  who  have  lost  out 
by  betting  on  another  horse. 


Wild  Justice 

Canine  Star,  Peter  the  Great,  Scores  in  Ex- 
citing Punch  Melodrama  Released 
by  United  Artists 

Reviewed  by  C.  S.  Sewell 

Glowing  recognition  of  the  power  of  pic- 
tures starring  police  dog  as  audience  attrac- 
tion is  found  in  the  fact  that  "Wild  Justice," 
the  newest  vehicle  for  Peter  the  Great,  is 
being  offered  by  United  Artists,  the  company 
that  has  on  its  roster  Griffith,  Fairbanks, 
Chaplin  and  Norma  Talmadge. 

Much  has  been  written  about  the  high 
quality  of  the  "acting"  of  these  four-footed 
luminaries  and  it  all  applies  to  Peter.  He 
gives  you  the  impression  that  he  thoroughly 
enjoys  his  work.  He  "puts  over"  his  role 
with  a  zest  that  is  refreshing  and  makes  you 
feel  he  actually  has  the  story  in  his  grasp 
and  is  doing  things  of  his  own  volition. 
There  is  no  doubt  about  it,  he  actually  regis- 
ters his  emotions  from  cowardly  fear  to 
agressive,  bristling  rage.  Of  course,  much  of 
this  is  due  to  the  direction  of  Chester  Frank- 
lin, but  we  can't  help  feeling  Peter  is  en- 
titled to  a  big  share. 

It  is  a  delight  to  watch  Peter  and  he  easily 

Help  your  fellow-exhibitor  by  sending  re- 
ports on  your  pictures  to  "Straight  from  the 
Shoulder." 


919 

succeeds  in  holding  your  interest  and  atten- 
tion even  though  the  story  is  mechanical  and 
lacking  in  smoothness.  Due  to  the  limited 
possibilities  of  a  canine  star,  there  is  much 
that  is  familiar,  but  C.  Gardner  Sullivan,  an 
old  hand  at  this  sort  of  work,  has  provided 
a  scenario  that  gives  the  star  plenty  of  op- 
portunities and  Peter  is  there  with  the  goods. 

Of  course  there  are  human  players,  too, 
with  a  romance  and  a  villain.  They  all  do 
capable  work,  especially  Frank  Hagney,  but 
it  is  the  dog  who  is  the  real  as  well  as  the 
titular  star.  He  is  in  nearly  every  scene 
and  walks  away  with  all  of  them.  A  good 
situation  is  where  he  attacks  Hagney,  and  he 
does  it  so  well  that  you  don't  envy  Frank 
his  role. 

There  is  plenty  of  action  and  plenty  of 
melodrama,  with  exceptional  punch  in  the 
climax.  The  scene  where  the  villain  ties 
Peter  in  a  rowboat  and  he  manages  to  free 
himself  and  swim  ashore  as  the  boat  goes 
through  swirling  rapids  and  nears  the  falls  is 
a  new  angle  on  a  sure-fire  thrill  situation  that 
will  bring  you  to  the  edge  of  the  seat.  In 
the  fight  with  the  villain,  Peter  will  make  you 
gasp  is  he  hangs  entirely  over  a  high  preci- 
pice and  recovering  his  footing  finally  lunges 
at  the  villain  with  such  force  as  to  plunge 
him  to  his  doom. 

"Wild  Justice"  is  one  of  the  most  thrilling 
of  the  dog  pictures  and  should  prove  above 
the  average  with  the  majority  of  audiences. 
It  will  delight  the  children  and  please  and 
thrill  all  who  like  stories  with  canine  stars. 

Cast 

Arno   Peter  the  Great 

Dr.  Wrlg-ht  George  Sherwood 

Bob  Blake  Frank  Hagney 

Polly  Ann  Frances  T ensue 

Story  and  scenario  by  C.  Gardner  Sullivan. 
Directed  by  Chester  M.  Franklin. 
Length,   5,880  feet. 

Story 

Bob  Blake  kills  Hadley  a  prospector  In  the 
Northwest  and  seizes  his  cabin,  but  Arno, 
Hadley's  big  dog,  refuses  to  make  friends 
with  him  and  shows  such  enmity  that  Blake 
sells  him  to  Dr.  Wright.  Hadley's  daughter 
Polly  Ann  arrives  and  Blake  seeks  to  at- 
tack her.  Dr.  Wrigrht  rescues  her  and  pro- 
tects her.  Blake  makes  the  settlers  believe 
that  Dr.  Wright  is  the  murderer  and  they 
come  after  him.  Wright  succeeds  In  prov- 
ing his  innocence  and  forces  Blake  to  con- 
fess. Blake  is  arrested  but  escapes.  Arno 
chases  him  and  finally  drives  him  to  death 
over  a  precipice. 


Rin-Tin-Tin  and  Johnny  Harron  in  Warner 
Brothers'  picture,  "Kentucky  Hills." 


The  Pep  of  The  Program 

News  and  reviews  of  ShofCT  Subjects  and  serials 


"Buster  Brown  Series" 


Universal  Offers  Thoroughly  Amusing  Series 
of  Comedies  Based  on  Outcault's 
Famous  Cartoons 
Reviewed  ■>>  C.  S.  Sewell 

R.  F.  Outcault's  famous  cartoon  characters, 
Buster  Brown  and  his  dog  Tige,  have  reached 
the  screen  and  are  being  presented  in  a  series 
of  two-reel  comedies  made  by  Century  and 
released  through  Universal.  Judged  by  the 
first  two,  this  series  should  prove  a  winner. 
They  are  crammed  with  amusing  action.  Some 
of  it  is  slapstick  but  there  is  a  lot  of  spon- 
taneous humor  that  is  bound  to  appeal  to  all 
classes.  Little  Arthur  Trimble  as  Buster, 
and  the  dog  Pete  as  Tige  are  so  like  the 
originals  that  you  almost  believe  they  stepped 
right  out  of  the  cartoons.  Arthur  is  very- 
good,  and  Pete  the  dog  is  really  a  wonder. 
Some  of  his  stunts  are  almost  unbelievable. 
Don't  laugh  at  this,  but  this  dog  actually 
displays  a  variety  of  emotions  and  his  facial 
expressions  are  remarkable.  He  is  a  real 
comedian,  much  better  than  a  number  of  his 
human  prototypes. 

The  kiddies  will  scream  with  delight  at 
these  Buster  Brown  pictures  and  they  should 
thoroughly  please  the  grown-ups. 

"Educating   Buster  Brown" 

This  is  the  first  of  the  series,  and  one  of 
the  most  genuinely  amusing  comedies  the 
writer  has  ever  seen.  In  one  sequence  a  fly 
lights  on  Buster's  face  and  Tige,  unable  to 
chase  it  away,  actually  smashes  it  with  his 
paw.  There  is  some  funny  business  when 
Buster,  denied  breakfast,  gets  on  stilts  and 
masquerades  as  a  cop.  Here  is  introduced  a 
new  use  for  the  familiar  pie,  for  Buster 
throws  one  in  the  dog's  face.  Buster  is  up 
to  all  sorts  of  tricks.  He  substitutes  a  fish 
for  a  dog  that  a  lady  is  leading  on  a  leash, 
and  a  pelican  swallows  the  fish.  Buster  final- 
ly' arrives  at  school  and  soon  has  the  room 
in  an  uproar.  A  boy  gives  Tige  a  piece  of 
Limberger  cheese  and  Tige  actually  shows 
how  it  gradually  overcomes  him  and  finally 
rolls  over  as  if  he  was  knocked  out.  This 
is  a  corker,  but  the  best  scene  is  where  Tige 
finds  a  skunk.  Slow  motion  shows  him  going 
by  a  fence  on  which  there  are  three  birds 
and  each  one  falls  dead  when  he  passes.  The 
chap  who  has  the  role  of  the  school  teacher 
also  furnishes  some  good  acrobatic  comedy. 

"Buster,  Be  Good" 

While  not  as  clever  or  spontaneous  in  its 
humor  as  "Educating  Buster  Brown,"  this 
subject,  the  second  of  the  series,  is  a  good 
comedy.  Buster  and  Tige  go  out  in  a  toy 
sedan  and  are  accidentally  caught  in  a  dog 
catcher's  net  and  finally  break  a  hydrant : 
the  force  of  the  water  lifts  the  little  car  into 
the  air.  They  aid  Buster's  sweetheart,  Mary 
Jane,  played  by  cute  little  Doreen  Turner, 
to  get  rid  of  a  troublesome  tooth  by  means 
of  a  sky  rocket,  and  she  takes  them  to  the 
home  of  her  father  where  there  is  a  meeting 
of  spiritualists.  This  is  pie  for  Buster,  who 
calls  the  gang  together  and  they  impersonate 
spooks  of  all  kinds.  On  being  discovered, 
Buster  dresses  all  the  kids  like  himself  and 


"Shorts"  Reviewed 
In  This  Issue 

Business  Engagement,  A  (Fox) 
Butter  Fingers  (Pathe) 
Buster  Be  Good  (Universal) 
Buster  Brown  Series  (Universal) 
Cold  Turkey  (Pathe) 
Educating     Buster  Brown 

(Universal) 
My  Own  Carolina  (Fox) 
Over  the  Plate  (Pathe) 
Pathe  Review  No.  35  (Pathe) 
Shoes  (Fox) 
Sky  Jumper,  The  (Fox) 
Sweet  Marie  (Fox) 
Watch  Out  (Educational) 
West  Wind,  The  (Fox) 
Wrestler,  The  (Fox) 
Window  Washers,  The  (Pathe) 


has  the  leading  spiritualist  think  he  is  actually 
"seeing  things"  as  Buster  seems  to  be  in  sev- 
eral places  at  once.  As  is  frequently  the  case 
with  Buster,  he  ends  by  getting  spanked  and 
making  another  resolution. 


"Butter  Fingers 


(Pathe — Comedy — Two  Reels) 

A  galaxy  of  Pathe  comedy  stars,  under 
Mack  Sennett's  regime,  make  of  "Butter  Fin- 
gers" a  god  crooked  baseball  funster.  With 
Billy  Bevan  as  the  rival  pitcher  with  the  un- 
beatable "curve',  and  Madeline  Hurlock  as  the 
vamp  of  the  visiting  team,  things  get  off  to  a 
merry  start.  One  particularly  funny  scene  is 
when  Billy  takes  a  bath.  He  submerges  and 
uses  a  rubber  tube  from  the  shower  with  which 
to  get  his  oxygen.  The  showdown  comes  when 
Madeline  decides  to  relinquish  the  bath  to  her 
husband,  the  visiting  twirler.  Billy  has  to  turn 
over  his  secret  device  for  making  the  ball 
curve  before  hubby  decides  to  let  him  go.  The 
game  the  next  day  is  one  of  hilarity  with  Billy 
being  batted  all  over  the  field,  getting  messed 
up  in  a  tar  barrell  and  fumbling  flies  that  are 
sent  directly  into  his  glove. — T.  W. 


"Thru  Three  Reigns" 

at  the  California  Theatre 

"This  vivid  two-reeler  walks  away  with 
the  whole  program." 

San  Francisco  Chronicle. 
"Mighty  interesting  film  and  good  enter- 
tainment." 

San  Francisco  Examiuer. 
All  our  Featurcttet  are  like  that! 


729  Seventh  Ave.    f"!  <MHSUHBLU      N.  Y.  C. 
Edwin  Miles  Fadman,  Pres. 


"Cold  Turkey" 

(Pathe— Comedy— Two  Reels) 

A  roasted  turkey,  with  a  live  parrot  as  the 
stuffing,  furnishes  much  fun  and  oportunity  for 
clownishness  in  Mack  Sennett's  "Cold  Tur- 
key." Alice  Day  as  a  bride  of  eight  weeks  is 
forced  to  keep  a  regular  boarding  house  of 
relatives  and  in-laws.  Sunshine  Hart,  as  her 
mother,  provokes  many  laughs,  especially  so 
after  she  has  consumed  a  few  plates  of  soup 
into  which  the  best  part  of  a  botle  of  grain 
alcohol  has  been  accidentally  emptied.  As 
other  in-laws  have  partaken  of  this  contami- 
nated liquid  the  party  waxes  raucous. 

The  parrot  in  his  turkey  disguise  walks  off 
the  table,  gets  into  a  bed  with  Sunshine  and 
Alice  and  incites  considerable  use  of  firearms 
until  his  identity  is  established.  This  comedy- 
may  be  graded  as  Al  for  Sennett  by  the  aver- 
age audience.  Eddie  Gine  did  the  directing 
and  Pat  Harmon,  Sam  Lufkin  and  Will  Mc- 
Call  are  among  those  in  the  cast. — T.  W. 


"Watch  Out" 

(Educational — Comedy — Two  Reels) 

This  Bobby  Vernon  comedy  from  the 
Christie  studio,  directed  by  William  Watson, 
develops  plenty  of  action  of  the  slapstick  sort 
and  some  of  its  incidents  are  very  funny 
Bobby  is  a  college  boy  whom  fortune  throws 
in  with  an  antique  collector  and  his  charming 
daughter.  Russians  steal  the  "Czars'  watch" 
and  it  insists  on  remaining  with  Bobby,  who 
has  taken  a  strong  aversion  to  it  because  of 
the  threatening  Russians.  When,  however,  he 
learns  that  the  owner  of  the  watch  is  the 
father  of  the  girl,  his  troubles  multiply,  jack 
Duffy  plays  the  collector,  Frances  Lee  the 
daughter,  and  Victor  Rodman  the  leader  of 
the  gang.  This  subject  begins  fast  and  cer- 
tainly steps  along  swiftly,  with  something 
doing  every  minute.  The  fun  consists  mostly 
of  a  series  of  chases  that  should  pleas?  slap- 
stick fans. — S.  S. 


"The  Window 

Washers" 

(Pathe— Cartoon— One  Reel) 

Cartoonist  Paul  Terry,  under  the  title  of 
"The  Window  Washers,"  has  his  cats  using 
mice  as  sponges  to  wash  Farmer  Alfalfa's 
windows.  The  more  intricate  work  of  c.can- 
ing  the  farmer's  spectacles  this  cai  toonist 
leaves  to  Mr.  Mouse.  Amusing,  but  not  quite 
up  to  the  Terry  standard. — T.  W. 


"Over  the  Plate" 

(Pathe — Cartoon— One  Reel) 

With  Farmer  Alfalfa  behind  the  plate,  Car- 
toonist Paul  Terry  gets  his  pen  animals  into 
a  hot  baseball  game.  The  cartoon  is  replete 
with  Terry's  usual  humor  and  should  help 
along  the  general  tempo  of  amusement  in  the 
average  theatre. — T.  W. 


More  "Pep"  Reviews  on  pages  921  and  962. 


August  29,  1925 


MOVING    PICTURE  WORLD 


921 


Seven  Short  Fox  Films 

Pleasing  "Varieties"  and  Four  Different  Types  of  Excellent  Comedies 
Usher  in  Enlarged  Program  for  New  Season 

Reviewed  by  C.  S.  Sewell 


Screening  of  the  first  seven  subjects  on 
the  program  for  the  new  season  bears  out 
the  promises  made  with  the  announcement 
of  the  enlargement  of  the  short  subject  de- 
partment of  the  Fox  organization,  and  shows 
unmistakable  evidence  that  William  Fox  is 
doing  big  things  in  a  big  way  in  the  field 
of  the  little  feature.  There  is  not  a  weak 
sister  in  the  lot,  which  consists  of  two-reel 
comedies,  with  a  generous  sprinkling  of  the 
Fox  Varieties,  which  are  interesting  and  in- 
structive subjects  of  a  scenic  nature  built 
along  novel  lines  that  increase  their  enter- 
tainment value.  Every  one  is  a  humdinger 
and  should  be  accorded  a  welcome  reception 
by  exhibitors  and  their  audiences.  They 
speak  well  for  what  is  to  follow  and  should 
make  their  appeal  felt  at  the  box-office. 

There  are  four  distinct  types  of  comedies 
in  this  lot,  including  two  new  series.  The 
thoroughly  human  and  amusing  short  stories 
by  the  famous  O.  Henry  furnish  straight  com- 
edy, romance  and  drama,  while  Mabel  Her- 
bert Urner's  popular  newspaper  articles  deal- 
ing with  the  adventures  of  Helen  and  War- 
ren are  stories  of  newly  married  life  in  which 
the  little  things  that  crop  up  to  cause  strife 
between  husband  and  wife  are  given  a  hu- 
morous slant.  The  familiar  Imperial  come- 
dies furnish  slapstick  and  rough  and  tumble 
humor,  and  the  popular  Van  Bibber  series 
based  on  stories  by  Richard  Harding  Davis 
supply  laughs  through  the  medium  of  ex- 
aggerated farce  in  the  adventures  of  Van,  who 
continually  finds  himself  in  a  predicament 
where  he  has  to  make  good  and  is  aided  by 
lucky  accidents  and  a  kind  fate  in  doing  so. 

"Shoes" 

A  village  wag  persuades  the  none  too  clever 
hero  to  plant  cockleburrs  of  the  stickerless 
variety  for  cattle  feed.  When  they  develop 
stickers,  the  town  laughs  at  him.     He  be- 


comes consul  in  a  mythical  South  American 
republic  and  is  the  innocent  cause  of  his 
sweetheart's  father  bringing  a  cargo  of  shoes. 
The  barefoot  natives  would  not  buy,  and  the 
hero  sends  to  the  village  wag  for  cockleburrs, 
which  he  scatters  around.  As  a  result  all  of 
the  shoes  are  sold  and  the  wag,  who  appears 
with  a  shipload  of  cockleburrs,  is  treated 
roughly  by  the  natives,  who  blame  him  for 
playing  a  trick  on  them.  It  is  all  thoroughly 
amusing  and  holds  the  interest.  There  are 
a  lot  of  laughs.  A  particularly  good  scene 
shows  the  president  dressed  immaculately, 
even  to  frock  coat  and  silk  hat,  but  bare- 
footed. 

"A  Business  Engagement" 

This  is  the  first  of  the  Helen  and  Warren 
with  husband  and  wife  having  words  be- 
cause he  has  a  business  engagement  and 
leaves  her  the  night  of  her  birthday.  War- 
ren's partner  likes  the  ladies  and  leaves  him 
with  one  of  them.  Helen,  who  comes  to  the 
hotel  to  bring  his  wallet,  gets  jealous  and 
starts  to  flirt  with  an  old  friend.  Warren 
flies  in  a  rage  and  gets  in  a  mix-up  with 
the  house  detective  and  is  about  to  lick  his 
wife's  companion.  It  develops  that  he  is  the 
man  they  were  to  meet  and  Warren  finally 
lands  the  big  contract.  An  amusing  scene 
represents  husband  and  wife  "fading"  into 
a  barking  dog  and  a  snapping  cat.  There 
are  a  number  of  excellent  touches  and  gen- 
uine laugh-provoking  situations  and  the  com- 
edy is  thoroughly1  worth  while.  Kathryn 
Perry  and  Hallam  Cooley  are  excellent  in 
the  leading  roles. 


ft 


'Sweet  Marie 


With  Sid  Smith  as  the  hero,  Eugene  Cowles 
as  his  negro  valet  and  Judy  King  in  the  title 


role,  this  Imperial  Comedy  proves  to  be  filled 
with  thoroughly  amusing  and  fast  moving 
slapstick,  including  a  lot  of  good  burlesque 
war  stuff.  There  is  a  real  story,  much  of  it 
being  told  as  a  cut  back  after  Sid  finally 
locates  his  war-time  sweetheart  as  a  cafe 
dancer.  The  scenes  with  Sid  and  his  dog  in 
the  trenches  are  a  scream,  especially  where 
Sid  throws  a- hand  grenade  and  the  dog  re- 
trieves it.  The  valet  supplies  a  lot  of  laughs 
in  a  decidedly  ingenious  scene  where  he  lands 
on  top  of  a  dirigible,  ducks  aeroplanes  and 
finally  gets  caught  on  a  rope  dangling  from 
one  of  them  and  lands  in  the  German 
trenches.  The  finish  of  this  comedy  includes 
a  rough  and  tumble  comedy  fight  in  the  res- 
taurant in  which  the  hero  conquers  his  rival 
more  through  luck  than  strength  or  courage. 
Slapstick  patrons  will  be  delighted  with  this 
one. 

"The  Wrestler" 

A  striking  feature  of  the  new  Van  Bibber 
series  is  the  big  scale  on  which  they  have 
been  produced.  The  action  in  this  one  takes 
place  in  Russia,  on  a  train  in  a  typical  village 
and  in  the  home  of  a  wealthy  nobleman  and 
the  sets  and  number  of  persons  employed 
make  it  look  like  a  big  feature.  Van,  por- 
trayed by  Earle  Foxe,  this  time  has  a  quar- 
rel with  a  champion  wrestler  when  he  seeks 
to  aid  a  lady  in  distress.  She  promptly  falls 
in  love  with  him  and  the  wrestler  demands 
a  return  engagement  after  a  lurch  of  the 
train  has  enabled  Van  to  throw  him.  The' 
rival  issues  a  challenge  for  Van  to  all  comers 
and  he  makes  good,  aided  by  a  rolling  keg,  a 
banana  peel,  etc.,  and  finally  even  downs  the 
champion  when  Lady1  Luck  again  gives  him 
a  helping  hand.  Great  cleverness  and  in- 
genuity have  been  displayed  in  devising  the 

(Continued  on  page  962) 


Scene*  from  five  William  Fox  comedies  for  the  coming  season.    Upper  row:  "Sweet  Marie,"  and  "The  Wrestler."    Lower:  "A  Business 
Engagement,"  "The  Sky  Jumper"  and  "Shoes."    All  are  reviewed  in  accompanying  story. 


The  First  Run 


PRESENTATIONS 


prologues    -  Music 


Edited  by  Colby  Harriman 
News,  Comments  of  the  Week  and  Quide  to  New  Material 


RIALTCPS    LIBRARY    OF  RARE 
MANUSCRIPTS 

ONE  of  the  most  complete  work- 
ing librarys  in  any  theatre  is 
found  at  the  Rialto  Theatre,  New 
York,  where  Dr.  Hugo  Riesenfeld 
scores  his  pictures  and  the  special  Para- 
mount attractions.  The  collection 
numbers  about  25,000  pieces  of  music, 
and  every  year  about  a  thousand  new 
selections  are  added.  Among  these  are 
several  hundred  manuscripts  not  to  be 
found  anywhere  else  in  the  country. 
These  consist  of  compositions  espec- 
ially written  for  parts  of  film  subjects 
for  which  nothing  musically  appro- 
priate could  be  found.  Dr.  Riesenfeld 
began  assembling  the  collection  about 
nine  years  ago.  Four  men  are  required 
to  look  after  the  library  and  its  work — 
helping  the  scores  to  find  suitable  se- 
lections, cataloging  new  music,  mend- 
ing torn  pages,  orchestrating  the  scores 
arranged,  etc. 


BOWES 


PRESENTATIONS 
POPULAR 


ARE 


MAJOR  EDWARD  BOWES  has 
early  demonstrated  his  ability  as  a 
producer  of  presentations  and  prologues. 
His  work  during  the  past  few  weeks  at  the 
Capitol  Theatre,  New  York  City,  has  been 
of  sufficient  breadth  and  variety  in  its 
scope  to  stamp  him  as  one  of  the  leading 
exponents  of  this  new  art.  Particular  at- 
tention has  been  given  to  the  lighting 
treatments  which  are  as  interpretative  as 
the  subject  matter  with  which  he  has 
formed  his  features.  With  the  capacity 
for  work  which  Mr.  Bowes  possesses  we 
are  confident  that  some  of  the  outstand- 
ing productions  in  the  presentation  field 
will  be  produced  at  the  Capitol  during 
the  coming  season. 


BENNETT  SUCCEEDS  ZURO 

DAVE  BENNETT,  well  known 
stage  director,  has  been  appointed 
Director  of  Presentation  for  the 
Famous  Players  New  York  houses 
under  the  direction  of  Hugo  Risenfeld. 
Mr.  Bennett  makes  his  debut  as  a 
presentation  producer  with  a  preten- 
tious prologue  to  "The  Wanderer," 
which  has  opened  at  the  Criterion 
Theatre,  New  York. 


VERSATILE  ORCHESTRA 
DEMANDED 

CERTAIN  theatres  are  the  scene  of 
miniature  revolutions.  Only  artis- 
tic ones  affecting  the  orchestras.  One 
musical  director  confided  in  us  that  he 
could  see  the  handwriting  on  the  wall 
for  the  old  time  orchestra  of  "straight 
musicians."  The  demands  of  today 
make  it  imperative  that  the  musician 
do  other  things,  such  as  sing,  dance  or 
be  capable  of  putting  over  comedy 
bits.  He  may  be  right  in  his  assump- 
tion that  the  standard  form  of  orches- 
tra will  pass.  We  have  had  an  oppor- 
tunity of  studying  the  audiences  at 
various  times  when  one  of  the  "new 
type"  was  weaving  its  harmonious  spell 
and  the  majority  seem  to  favor  the 
brighter,  more  scintillating  features 
as  a  distinct  change  from  the  classics. 
This  may  be  a  metropolitan  complex 
and  the  more  balanced  centers  might 
turn  their  thumbs  down. 


PICCADILLY'S  NEW  CONDUCTOR 

HERMAN  HELLER,  recognized 
as  one  of  the  leading  musical  di- 
rectors in  the  West,  has  been  signed 
by  Warner  Brothers  to  the  post  of 
Musical  Director  for  the  new  Warners' 
Theatre,  the  rechristened  Piccadilly, 
New  York.  Mr.  Heller  is  already  on 
the  job  and  making  elaborate  prepara- 
tions for  the  formal  opening  of  the  the- 
atre under  the  new  regime  on  August 
29.  The  orchestra  pit  is  being  re- 
modeled to  accommodate  the  extra 
musicians  who  are  being  added  to  the 
present  aggregation.  Mr.  Heller  is  a 
Californian  and  has  enjoyed  much  dis- 
tinction with  his  work  as  a  conductor 
both  in  San  Francisco  and  later  at 
Grauman's  Metropolitan  in  Los 
Angeles. 


MUSICAL    DIRECTORS  MOVED 

NATHANIAL  FINSTON,  musical 
director  of  the  Chicago  Theatre, 
Chicago,  is  guest  conductor  for  the 
week  at  the  new  Uptown  Theatre.  He 
is  replaced  by  Adolph  Dumont,  for- 
merly of  the  Riviera.  Jesse  Crawford 
is  also  guest  at  the  new  house,  Ray 
Malotte  being  featured  at  the  console 
in  the  Chicago.  H.  Leopold  Spitalny 
continues  at  the  Tivoli,  as  musical  di- 
rector. 


GREATER  MOVIE  SEASON 
REPORTS 

IT  is  gratifying  to  receive  so  many  re- 
ports from  all  over  the  country  which 
tell  in  glowing  and  enthusiastic  terms  of 
the  success  which  has  been  accorded  va- 
rious presentation  features  devised  for 
this  particular  season.  This  Department 
is  pleased  with  the  cooperation  given  it 
by  various  producers  in  the  actual  pro- 
duction of  many  of  its  Greater  Movie 
Season  suggestions.  The  one  which  has 
been  the  most  popular  and  which  has 
seemed  to  "click"  is  the  subject  featuring 
the  old  picture  house  of  about  "thirty 
years  ago."  What  we  do  want,  especially 
during  this  season,  is  a  fraternizing  of 
the  producers,  and  an  interchange  of 
ideas.  We  know  each  other  now,  perhaps 
that  will  help.  We  are  never  impoverish- 
ing our  own  supply  of  ideas  when  we 
pass  the  good  ones  along  to  some  one 
else.    Remember,  he  in  turn  may  help  us. 


COLONY  FEATURES  EASTMAN'S 
SETS 

IRVING  EASTMAN,  the  well  known 
scenic  artist,  has  been  recently  ap- 
pointed Art  Director  of  the  Colony  The- 
atre, New  York  City.  Mr.  Eastman's  set- 
tings have  been  highly  artistic  and  indi- 
cate the  influence  of  the  "new  school." 
Mr.  Eastman  paints  for  light,  which  is 
the  proper  basis  for  modern  scenic  treat- 
ments. There  is  a  distinct  characteristic 
which  is  most  noticeable — his  back- 
grounds reflect  the  mood  of  the  action 
rather  than  dominate  with  positive  forms. 
Mr.  Eastman  is  an  experienced  artist  and 
knows  the  demands  of  the  presentation 
and  prologue  productions. 


DENNY  DESIGNS  NOVEL  STAGE 

MILO  B.  DENNY,  known  as 
"Den,"  has  designed  and  super- 
vised the  execution  of  the  stage  and 
its  equipment  in  the  remodeled  Strand 
Theatre,  Waterloo,  Iowa.  The  house 
has  no  proscenium  arch,  but  Denny  de- 
veloped a  method  whereby  prologue 
production  work  could  be  adequately 
worked  out.  Tracks  and  rigging  have 
been  installed  under  his  direction,  pro- 
viding all  of  the  advantages  of  a 
modern  stage  in  spite  of  the  absence 
of  an  arch  from  the  general  scheme 


August  29,  1925 


MOVING   PICTURE  WORLD 


923 


X 


A  Moving  Picture  World  Presentation 

Detailed  information  relative  to  the  production  of  the  presentation  suggested  are  printed  herewith.  Permission  is 
given  to  any  producer  or  exhibitor  to  use  the  Colby  Harriman  suggestions  appearing  in  this  section.  Any  other  informa- 
tion desired  to  stage  the  presentation  may  be  secured  upon  request. 


"A  STUDIO  RIDDLE" 
A  Pantomime  and  Dance  Novelty 
A  "Moving  Picture  World" 

Presentation 
Deviled  by  Colby  Harriman 


I 


up  ( 

ry  ft 


Ml 


THE  "artist"  subject  seems  to  have  a 
particular  appeal  to  producers,  and  fol- 
lowing the  suggestion  offered  last  week 
with  "Poster  Madness,"  comes  a  request  for  a 
presentation  subject  that  is  based  on  some 
phase  of  an  artist's  routine.  The  artist's  studio 
with  a  model  posing  or  with  a  statue  becom- 
ing animated  and  making  "wild  love"  with  the 
artist,  has  been  overdone.  It  is  our  belief  that 
audiences  are  bored  with  subjects  in  which  they 
can  decipher  the  climax  before  the  action 
reaches  that  point.  Novelty  is,  after  all,  the 
factor  to  conjour  with  in  all  production  work. 

We  are  aware  that  many  settings  have  been 
devised  along  the  lines  of  this  suggestion,  but 
we  believe  that  the  action  is  new  and  if  the 
producer  carefully  rehearses  this  number  to 
the  extent  of  correct  pantomimic  interpretation 
it  will  be  comparatively  easy  for  the  theme  to 
be  "put  over"  without  excessive  titles. 

The  routine  should  be  developed  as  follows: 
An  artist  is  seated  before  an  unfinished  painting 
of  a  beautiful  woman.  He  has  been  working 
about  the  face  of  the  painting  and  as  he  raises 
his  brush  to  tone  and  highlight  the  face,  and 
to  lend  it  the  expression  that  will  give  it  beauty 
and  character,  he  pauses.  The  question  is  pro- 
pounded— "What  will  the  face  express,  what 
type  will  she  represent."  He  looks  at  his  pal- 
ette, at  the  various  colored  pigments  upon  it, 
but  that  does  not  seem  to  give  him  the  answer. 
He  looks  closely  at  the  painting,  studies  it  for 
a  moment  and  turns  away  in  despair.  He  sits 
on  a  stool,  and  looks  at  the  painting.  The  ques- 
tion slowly  appears  on  the  drop,  "What  will 
her  face  express?  What  will  her  eyes  and  lips 
foretell?"  The  lights  dim  down  and  presently 
the  artist  disappears  as  the  scene  reveals  an  en- 
larged replica  of  the  stand  and  easel.  The  pal- 
ette is  toned  in  vivid  colors,  the  various  pig- 
ments appear  as  vital  things.  Directly  over  the 
"blue"  pigment,  a  character  appears  dressed  in 
a  costume  of  blue  and  represents  "Wistful- 
ness."  She  comes  down  the  steps  back  of  the 
palette,  which  are  set  to  give  the  effect  of  the 
character  walking  down  the  edge  of  the  plaque. 
She  interprets  her  mood  for  the  artist  who 
has  appeared  again  in  the  maze  of  his  "work- 
ing tools."  This  color  does  not  express  the 
type.  The  "green"  pigment  appears.  This  char- 
acter represents  "Jealousy."  An  exotic  dance 
ensues,  but  this  character  does  not  suffice. 
"Black"  appears,  and  in  a  dance  characteristic 
of  the  tone — "Ominous,  sullen,  pensive" — she 
tries  to  woo  the  artist,  but  does  not  succeed. 
"Red"  appears,  the  character  of  "Passion."  A 
wild,  free  interpretative  dance  is  rendered.  The 
artist  becomes  more  interested  in  the  character 
as  the  dance  reaches  its  climax.  As  he  is  about 
to  clasp  the  dancer  in  his  arm,  the  "white" 
pigment  appears.  She  represents  "Love  and 
His  Ideal."  She  slowly  approaches  him  as  the 
"Red"  character  strives  madly  to  hold  him. 
He   casts   this   dancer  aside  and   with  out- 


stretched arms  rushes  towards  the  character  in 
"white. "  As  he  is  about  to  take  her  in  his 
arms,  the  lights  dim,  and  we  see  the  artist 
standing  before  the  easel,  in  the  scene  as  it 
appeared  at  the  opening.  He  takes  up  his  pal- 
ette, and  in  the  painting  appears  the  face  of 
the  last  character. 

The  routine  of  this  number  is  easy  to  for- 
mulate. The  basis  or  story  of  the  pantomime 
can  be  planted  with  a  title  or  can  be  worked  out 
in  a  song. 

The  general  plan  of  the  setting  is  shown  in 
the  sketch  herewith,  Figure  1.  The  detailed  de- 
scription of  the  setting  follows. 

Ground  Plan— Fig.  2 

A  scrim  is  hung  down  in  one.  In  front  of 
this  at  right  should  be  an  artist's  table  with 
various  articles  of  the  "studio"  upon  it  which 
are  to  be  duplicated  in  the  setting,  both  in 
shape  and  color.  An  easel  with  a  large  canvas 
is  placed  at  right  with  the  painting  on  an 
angle  and  visible  to  the  audience.  A  stool  is 
beside  the  work  stand.  When  the  lights  come 


up  back  of  the  scrim,  the  principal  set  ap- 
pears. A  large  paint  box  is  right  of  center, 
occupying  the  foreground.  This  can  be  used 
as  a  performing  spot  for  the  dancers.  Two 
set  pieces  painted  and  cut  to  resemble  paint- 
tubes  are  placed  left.  A  brush  jar  is  up  left, 
and  the  tips  of  paint  brushes  are  seen.  A 
large  palette  is  up  right.  This  is  the  principal 
set  piece  and  it  should  be  set  to  occupy  the  most 
conspicuous  position.  Back  of  the  palette  are 
steps  to  follow  the  edge  of  the  plaque.  The 
steps  are  reached  by  a  small  platform  se- 
cluded back  of  another  brush  jar  up  right, 
which  also  has  the  tips  of  brushes  visible.  The 
lower  part  of  the  easel  and  the  painting  is  seen 
up  left.  A  red  plush  drape  is  hung  to  give  the 
effect  that  the  top  is  draped  on  the  painting. 
A  light  gray  fabric  backing  should  be  used. 

Scenic  Treatment 

It  will  be  necessary  for  the  artist  to  paint 
the  various  objects  on  the  artist's  stand  and 
table  to  correspond  with  the  enlarged  pieces. 
(Continued  on  page  925) 


Light  Gt?*v  Faokic  "Backing 


~Ret>  "Pto-sh  IVape 


TlaTfocr* 


-"pAlglte" 


Easel,  pmo  Canvass 


"Faint  13  o* 


•Scrim. 


"Paint  Tubc  ^  -r  "pieces 


924 


MOVING    PICTURE  WORLD 


August  29,  1925 


BIG  FIRST  RUN  PRESENTATIONS 


CAPITOL  THEATRE 
New  York  City 


Featured  Pictttre:  "Sun  Up"  (Metro-Goldwyn- 
Mayer) 

Overture:  The  Capitol  Grand  Orchestra  with 
David  Mcndoza,  conducting,  render  "Poet  and 
Peasant,"  by  Von  Suppe. 
Dorothy  Pilzer 

This  excellent  contralto  gave  an  effective 
rendition  of  "My  Heart  at  Thy  Sweet  Voice," 
from  "Samson  and  Delilah"  (Saint-Saens). 
The  setting  was  very  effective.  Two  plush 
curtains  were  drawn  in  heavy  folds  from  center 
to  right  and  left  center,  the  folds  caught  with 
heavy  red  cords,  and  pendent  tassels  which 
were  highlighted  red  from  the  sides,  the  cords 
in  marked  contrast  with  the  dark  tone  of  the 
drapes.  Up  left  center  was  a  large  billowy 
couch  covered  with  shimmering  mettaline  mate- 
rial. Two  large  circular  pillows  were  used  to 
dress  at  the  sides  and  end.  The  couch  was  high- 
lighted a  light  blue  from  right.  A  one  step 
platform  was  placed  up  stage  across  the  open- 
ing, bearing  the  lower  part  of  two  canopy 
poles.  These  were  painted  black.  A  sky  drop 
was  used  to  back.  The  lighting  treatment  was 
very  effective  on  this  drop.  The  effect  secured 
was  a  dull  gray-blue  which  was  a  correct  night- 
sky  effect.  Several  light  blue  stars  studded  the 
sky..-  The  singer  dressed  in  the  characteristic 
costume  of  the  character  in  the  opera  was  high- 
lighted light  blue  and  amber  from  the  sides. 

"Kammenoi  Ostrow" 

This  musical  number  was  given  a  special 
setting,  and  was  rendered  by  a  male  ensemble 
of  twenty-five  with  the  accompaniment  of  the 
orchestra  and  organ.  Dr.  Melchiorre  Mauro- 
Cottone,  chief  organist,  made  the  musical  ar- 
rangement. The  setting  represented  the  wooded 
grounds  adjoining  a  large  church  edifice.  A  cut 
wood  drop  with  birch  trees  of  sapling  growths 
was  hung  in  two.  At  left  was  a  set  piece,  a  flat 
placed  on  an  angle  and  cut  to  resemble  the 
buttresses  of  the  building.  Facing  front  was 
the  adjoining  flat,  with  a  small  doorway  at  the 
bottom,  and  the  bottom  part  of  a  large  stained 
glass  window  directly  over  it.  Three  set  trees, 
green  foliage  tops  and  sapling  trunks,  were 
placed  at  extreme  right,  at  center  beside  the 
church  and  down  extreme  left.  A  sky  drop 
with  a  towered  Russian  skyline  was  silhouetted 
against  it,  and  used  as  the  backing.  The  char- 
acters were  dressed  in  a  variety  of  peasant 
costumes.  The  lighting  treatment  was  designed 
to  tone  the  set  for  "evening."  Green  foots  and 
green  borders  with  a  blue  border  mixture  at 
back.  Magenta  was  thrown  in  from  left  and 
light  blue  from  right  to  highlight  the  char- 
acters. Green  toned  the  tops  of  the  set  trees. 
The  sky  drop  was  flushed  a  deep  rose,  the 
sky  line  in  blue.  When  a  priest  entered  through 
the  door  of  the  church  at  left,  amber  high- 
lighted the  backing.  The  characters  entered 
the  church  through  the  door  and  when  the  exit 
was  completed,  the  lights  were  brought  up  back 
of  the  stained  glass  windows,  the  reds  and 
blues  predominating.  The  lights  in  the  set  were 
dimmed  for  the  finale. 

"In  Sunny  Italy" 

This  feature  was  preceded  by  a  Post 
Nature  Scenic  entitled  "Italy,"  which  provided 
the  atmosphere  needed  for  this  number.  The 
setting  was  similar  to  that  used  in  a  recent 


"gang"  feature,  and  was  the  least  effective  of 
the  group  presented.  It  consists  of  a  platform 
olaced  across  stage  above  two.  An  opening  of 
about  eight  feet  marked  with  two  large  posts 
which  support  "winged  lions,"  and  painted 
balustrades  mask  and  carry  off.  Two  set  trees 
with  a  profusion  of  orange  colored  fruit  are 
placed  extreme  right  and  left  in  front  of 
the  balustrades.  Some  tables  covered  with  red 
checkered  clothes  are  placed  on  the  platform 
center.  Chairs  placed  around  the  tables.  The 
drop  is  painted  to  represent  an  Italian  land- 
scape, with  fleecy  clouds  and  deep  blue  sky. 
The  characters  are  dressed  in  gay  colored 
Italian  costumes,  one  of  the  dancers  enters  in 
a  flower  bedecked  cart  drawn  by  a  Shetland 
pony.  The  lighting  treatment  simply  floods  the 
set  for  the  general  action.  Green  highlights 
the  set  trees,  amber  and  canary  foots  and  bor- 
ders are  brought  up,  and  orange,  amber  and 
canary  from  the  sides.  The  action  features 
William  Robyn,  Douglas  Stanbury,  Mile.  Gam- 
barelli  and  the  Male  Ensemble  and  Ballet 
Corps.  A  four  number  program  was  offered : 
(a)  "Serenade,"  by  Tosti.  (b)  Duet  "Song  of 
Love."  (c)  "The  Girl  from  Sorrento."  (d) 
"La  Danza,"  by  Rossini. 

RIALTO  THEATRE 
New  York  City 

Featured  Picture:  "The  Lucky  Horseshoe" 
iFox) 

Ben  Bernie  and  Hi*  Orchestra 

Bernie  has  been  successfully  entrenched  at 
this  theatre  and  his  programs  continue  to  Be 
popular.  This  week  he  presents  a  "Wild  West 
Program,"  the  various  members  of  his 
orchestra  dressed  in  the  costume  of  the  pro- 
verbial "cow-boy,"  and  Bernie,  himself,  is  re- 
galed in  the  black  frock  coat  and  sombrero 
of  the  well  known  gambler  types  of  the  ranch 
towns.  Western  dialect  of  the  old  melodrama 
days  is  constantly  in  evidence  during  the  an- 
nouncements. 

The  program  opens  with  the  orchestra  play- 
ing "Yes,  Sir,  She's  My  Baby."  This  is  fol- 
lowed by  a  repeat  number  (request)  of  last 
week's  hit — "The  Speech"  a  travesty  on  a 
banquet.  The  green  foots  are  brought  up,  the 
curtains  open  and  the  set  revealed.  A  saloon 
of  the  old  western  days  is  depicted.  The  set 
consists  of  a  painted  drop  hung  back  and  two 
returns  also  painted.  The  scenic  treatment  de- 
picts a  log  and  slab  interior.  Door  up  center, 
window  right  center  and  black  plush  to  back 
A  small  mahogany  bar  is  at  left  in  front  of 
return,  and  an  upright  piano  at  right.  A  crude 
table  and  plain  chairs  up  right.  Various  pic- 
tures and  posters  are  placed  about  the  walls  of 
the  room.  A  quartette  dressed  in  cowboy  cos- 
tumes open  the  stage  program,  this  is  followed 
by  a  very  clever  dancer,  dressed  in  a  costume 
to  suggest  a  wild-cat.  Miss  Drena  Beach,  the 
dancer,  does  some  sensational  bits  in  her  rou- 
tine, during  which  she  emulates  the  slinking, 
clawing  characteristics  of  the  wild  cat.  Kendell 
Capps,  another  clever  dancer,  does  his  routine 
in  a  manner  to  secure  loud  applause.  Jack 
Miller,  roper,  is  introduced,  and  finally. 
Broncho  Charlie  Miller,  whipcracker  and  roper, 
comes  on.  He  is  programmed  as  one  of 
the  last  of  "Buffalo  Bill's"  scouts.  Bernie 
closes  his  program  with  orchestral  selection. 
Amber,  canary  and  green  are  used  to  tone  the 
stage  setting. 


UPTOWN  THEATRE 
Chicago 


i 


Featured  Picture:  "The  Lady  Who  Lied" 
{First  National) 

Gala  Inaugural  Program 
Overture — "Capriccio  Italienne" 
By  Tschaikowsky 

Uptown  Theatre  Orchestr 
Direction  Nathaniel  Finston 
The  Edgewater  Beach  Hotel  Oriole  Orchestra 

Ted  Fiorito  and  Dan  Russo,  Directors 
By  permission  of  the  Edgewater  Beach  Hotel 
Uptown  Theatre  Grande  Organ 

Mr.  Jesse  Crawford  playing 
Balaban  &  Katz  Production  of 
"Under  Spanish  Skies" 

Don  Jose  Modica,  tenor 


Marie  Herron,  soprano 
Maria  Montero,  Spanish  dancers 
Assisted  by  Carlos  Cobian  and  his  Orchestra 
with  Tito  de  Cordoba 
Ruth  Alpert.  Gypsy  premier 
Gypsy  Ballet  arranged  by  Mmc.  Maximova 
"The  White  Peacock" 

CHICAGO  THEATRE 
Chicago 

Featured  Picture:  "The  Marriage  IVhirl" 
Overture 

"A  Popular  Fantasy" 

Chicago  Theatre  Orchestra 
Direction,  Adolphe  Dumont 
Guest  Conductor 
Laughs  of  the  Day 

Musical  Accompaniment 
Boyd  Senter,  assisted  by  Jack  Russell 
Melva  Moore,  coloraturo  soprano 
Albert  Hay  Malotte,  Guest  Organist  at  the 
Giicago  Theatre  Mighty  Grande  Organ  play- 
ing "Pomp  and  Circumstance" 
Balaban  &  Katz  Production  of 
"The  Pearl  of  Damascus" 

Bernard  Ferguson,  baritone 

Burnoff  and  Josephine,  feature  dancers 

Glen  Kllyn,  slave  dancer 

Xautch  dancers 

TIVOLI  THEATRE 

Chicago 

Featured  Picture:  The  Desert  Flower 
(First  National) 

Overture 

"William  Tell" 

By  Rossini 

Tivoli  Theatre  Orchestra 
Direction,  H.  Leopold  Spitalny 
"On  the  Desert  Sands" 

Introducing  Amata  Grassi  and  Sheik  Band 
Milton  Charles  at  the  Tivol  Theatre  Grande 

Organ  playing,  "It's  Up  to  You" 
Balaban  &  Katz  Production  of 
"Roses" 

Miriam  Klein,  soprano 

Horace  E.  Ruwe,  tenor 

Fred    Easter,    Ruth    Hazelton,  specialty 

dancers 

Gertrude  Morgan  and  Ballet 


August  29,  1925 


IN! 


MARK  STRAND  THEATRE 
Brooklyn 


-1 


liinoti 


Wf 

mi 
I  i!  the 


Featured  Picture:  ''Sally  of  the  Sawdust" 
(United  Artists) 
The  Prologue 

We  will  publish  next  week  a  photograph 
|jf  the   setting   used   in   the   prologue  staged 
y  Edward  L.  Hyman. 

This  prologue,  which  opened  "in  one"  and 
radually  worked  to  a  full  stage,  was  preceded 
jy  an  art-title  anouncement  introducing  the  pur- 
pose of  the  prologue  and  the  characters.  A 
basso,  made  up  as  W.  C.  Fields  in  the  photo- 
lay,  came  on  in  front  of  the  purple  spangled 
raw-curtains  of  the  production  stage  for  some 
business    built    around    the    character.     In  a 
moment   the   premiere   danseuse,  as  "Sally," 
made  her  appearance.    A  special  number  was 
written  for  the  duo,  both  music  and  lyrics, 
which  embodied  many  oi  the  sayings  of  Mc- 
Gargle  in  the  picture,  among  them  "the  old 
rmy  game." 

As  the  pair  finished  their  number,  the  pur- 
ple draw-curtains  opened,  disclosing  the  out- 
side of  a  huge  circus  tent.  There  was  a  group 

f  performers  in  various  poses  and  costumes, 
listening  to  a  woman-whistler,  made  up  as  a' 
boy,  whistling  "Invitation."  Then  a  hobo,  who 
had  been  lounging  around  the  tent,  picked  up  a 
football  balloon  and  played  two  numbers  on 
fc,  "When  You  and  I  Were  Young"  and  "My 
Best  Girl."  Then  the  clown  of  the  group, 
fallowing  the  example  set  by  the  hobo,  picked 
up  a  saw  and  played  "Old  Pal"  on  it.  This 
wis  followed  by  the  popular  xylophonist  of 
the  orchestra,  who  dressed  as  the  ringmaster, 
played  "Ruffenready,"  while  Sally  danced  and 
the  rest  of  the  performers  swayed  to  the 
rhythm  of  the  music. 

Then  the  ensemble  on  the  stage  and  in  the 
orchestra  took  up  the  final,  "The  Gallop"  from 
'Faust,"  after  which  the  performers  were  seen 
packing  their  belongings  in  preparation  to 
move.  As  the  production  stage  was  cleared, 
lights  dimmed  down  on  the  circus  tent,  which 
was  rigged  on  a  traveler,  slowly  opened  for 
the  final  scene  which  was  that  of  the  circus 
leaving  the  town. 

This  final  scene  was  the  climax  of  this  pre- 
tentious and  elaborately  staged  prologue.  The 
scene  depicted  circus  band  wagons  and  animals, 
one  behind  the  other,  with  lights  on  the  sides, 
moving  slowly  along  and  disappearing  in  the 
distance.  The  calliope  was  heard  playing  as 
the  circus  left,  gradually  growing  fainter  and 
fainter  as  the  curtains  closed  on  the  prologue 
and  the  feature  picture,  "Sally  of  the  Sawdust," 
was  flashed  upon  the  screen. 


McVICKERS  THEATRE 
Chicago 


Featured  Picture:  "Trouble  with  Wives" 
Charleston  Week 
Overture :  "Charleston" 

Paul  Ash  Syncopators 
Direction  of  Paul  Ash 
Oscar  Taylor,  baritone,  in  premier  appearance, 
singing 
West  of  the  Great  Divide" 

(Ernest  Paul) 
Waiting  for  Tomorrow" 
Full  orchestra  playing,  "Twilight   Stars  and 
You" 

Charleston  Specialty  in  four  periods 

"Cave  Man" — Danced  by  two  girls  and 
one  man 

"West  Indies"— Danced  by  four  West 
Indians 

"Plantation"— Danced  by  Four  Negro  Dancers 


MOVING    PICTURE  WORLD 

COLONY  THEATRE 
New  York  City 

Featured  Picture:  "Where  Was  If"  (Univer- 
sal-Jewel) 

Overture 

The  Colony  Melody  Masters  played  an  effec- 
tive selection — "Orientale,"  which  was  given  a 
special  arrangement.  E.  Charles  Egget,  con- 
ducted. Dr.  Edward  Kilenyi  scored  the  pic- 
ture. John  Priest,  at  the  console. 

Roger  Dixon 

This  soloist  gave  a  very  good  rendition  of 
"Pale  Hands,"  by  Finden.  The  setting  was  of 
the  cameo  type  and  an  effective  background 
for  this  song.  The  blue  foots  were  brought 
up,  the  curtains  drawn  revealing  a  dull  blue 
toned  drop  hung  in  one  with  a  circular  open- 
ing cut  in  the  center.  A  platform  was  placed 
back  of  the  opening  upon  which  the  singer 
appeared.  The  top  of  a  palm  tree  trunk  with 
a  few  hanging  fronds  appeared  at  the  upper 
right  section  of  the  opening,  and  at  left  the 
edge  of  a  fabric  hung  to  suggest  an  Arabian 
tent.  A  tab  drop  painted  to  suggest  a  desert 
landscape  was  hung  to  back.  A  long  steel  blue 
star  punctuated  the  sky  at  center.  The  back 
drop  was  toned  rose  at  the  base  with  a  blend 
upwards  to  purple.  Amber  from  right  in  a 
bridge  position  with  light  blue  from  left  high- 
lighted the  singer,  dressed  in  white  costume 
of  Arabian  pattern  and  style. 

Banjoland 

The  Colony  Comedy  Carnival  introduced  a 
unique  group  of  seven  banjoists.  The  set 
opened  with  a  black  out.  The  lights  in  foots 
were  slowly  brought  up  revealing  a  large- 
banjo  cut  out  placed  against  a  deep  blue  sateen 
backing,  bearing  a  wide  yellow  border.  The 
body  of  the  banjo  was  placed  right  center, 
the  arm  extending  towards  center.  At  left 
was  a  lace  design  panel  used  as  a  window 
which  was  draped  on  either  side  with  red  cur- 
tains and  tied  with  cords  and  tassels.  A  scrim 
face  masks  the  opening  of  the  body  of  the 
banjo.  The  musicians  are  discovered  in  the 
circular  opening.  The  lamps  which  outline  the 
banjo  are  brought  up,  the  scrim  in  the  opening 
is  opened,  the  men  entering  to  down  stage.  The 
lights  back  of  the  window  panel  are  toned 
from  red  to  blue  and  green.  The  musicians 
wear  tuxedos,  one  of  the  number  does  two 
dance  routines,  but  the  program  consists  of 
various  popular  selections  on  the  banjos.  Amber 
flood  with  pink  tone  at  intervals  highlights  the 
artists.  Red  foots  and  first  borders.  Canary 
spot  on  dancer. 

Dolores  Farris 

Miss  Farris  is  always  a  welcome  artist,  and 
on  her  second  week  at  the  Colony  she  intro- 
duced some  "Humorous  Steps."  The  setting 
is  similar  to  that  of  last  week,  the  gold  fabrics 
hung  in  two  with  vari-colored  lights  shot  onto 
the  surface  from  the  sides.  The  returns  are 
toned  red. 

"Charleston  Today" — Danced  by  the  Mc- 
Cue  Sisters  and  the  finale  by  the  Waltons 
Albert  Ray  Malotte,  solo  organist  in  a  cyxie 
of  three  songs 

(a)  "Yearning  Just  for  You" 

(b)  "Oh,  How  I  Miss  You" 

(c)  "Yes,  Sir,  That's  My  Baby" 
Themy  Georgi  singing 

"Martha" 

"Let  Us  Linger  Longer" 
Frank  Slyvanna  singing  a  new  song  dedicated 
to  the  LIptown  Theatre  with  full  orchestral 
accompaniment 


925 


STRATFORD  THEATRE 
Chicago 

Featured  Picture:  "The  Lucky  Devil" 
(Paramount) 
Ernie  Holmgren  &  Company 

A  Melange  of  Music 
Miss  June  Warwick 

(a)  "My  Heart  of  Thy  Sweet  Voice" 

(b)  "My  Mon" 
"I  Miss  My  Swiss" 

Doris  Gutow  at  the  organ 
Dainties  of  1925 

A  Miniature  Musical  Comedy  Revue 
Remember  When 

Stratford  Comedy  Presentation 


A  Presentation 

(Continued  from  page  923) 

The  smaller  objects  can  be  made  out  of  heavy 
paper  if  desired.  The  various  set  pieces  can 
be  flats  and  painted  to  give  the  effect  of  con- 
structed pieces. 

The  artist's  palette  is  the  most  important 
set  piece.  The  various  pigments  can  be  given 
a  metallic  treatment  so  as  to  identify  them 
with  the  lighting  treatment  when  the  various 
characters  appear.  The  steps  can  be  attached 
to  the  back  of  the  plaque  and  the  entire  set 
piece  trucked.  The  scrim  can  be  taken  away 
during  the  action. 

Lighting  Treatment 

The  foreground  in  front  of  the  scrim  should 
be  subdued,  the  foots  and  first  border  given  a 
mixture  of  reds  and  blues  to  secure  a  purple, 
and  the  entire  scheme  dimmed  down  about  half. 
The  artist's  bloc  at  right  can  be  highlighted 
with  amber  from  right,  and  amber  from  the 
foot  spot  on  the  face  of  the  artist,  with  a  light 
amber  spot  from  the  bridge  over  the  easel, 
trained  to  spot  the  face  of  the  painting.  When 
the  lights  are  brough  up  back  of  the  scrim,  the 
lights  on  the  artist  and  in  that  area  should  be 
dimmed  and  out.  The  lights  on  the  set  pieces 
should  come  from  the  sides,  with  orange  amber 
and  green-blues  predominating.  The  red  plush 
drape  can  be  toned  with  red  from  the  sides,  and 
the  second  border  in  a  half  mixture  of  reds 
and  blues.  The  backing  should  be  toned  canary 
and  green  from  the  sizes  to  make  a  vivid  con- 
trast with  the  foreground.  Bridge  spots  in 
colors  similar  to  the  pigments  on  the  palette 
should  be  placed  to  highlight  the  various  spots 
identified  by  the  pigments  and*  which  are  used 
as  the  links  to  the  characters  who  appear  in 
the  action  costumed  in  corresponding  colors. 
The  performing  area  should  be  toned  with 
spots  from  the  sides  of  the  dancers,  using  the 
following  tones  for  the  varius  characters.  For 
the  "Blue"  character  use  green-blue  medium. 
For  the  "Green"  character  use  light  and  dark 
green.  For  "Black"  character  use  the  deep 
blue  medium.  For  "Red"  character  use  red 
and  magenta  mediums.  For  "White"  character 
use  canary  and  pink  mediums.  When  the  ac- 
tion returns  to  the  original  scene  the  spot, 
on  painting,  from  bridge  should  be  white. 

Costumes 

The  artist  should  wear  the  customary  smock. 
An  artist's  tarn  can  also  be  worn.  It  is  sug- 
gested that  the  smock  be  of  light  blue,  the  tarn 
and  trousers  black. 

The  various  dancers  can  wear  costumes  used 
in  aesthetic  dances,  the  materials  colored  to 
correspond  with  the  characters  they  represent. 
Each  girl  can  enter  carrying  a  veil  of  light 
color,  which  can  be  of  metaline  cloth,  cover- 
ing her  head  and  thrown  off  when  the  action 
commences. 


926 


MOVING    PICTURE  WORLD 


August  29,  1925 


New  York's  "First  Nighters"  Pay  Homage 
to  Charlie  Chaplin  and  "The  Gold  Rush  " 


NEW  YORK'S  theatre  world,  as  well  as 
hundreds  of  persons  representing  the 
arts,  sciences  and  industries,  paid 
homage  to  Charlie  Chaplin  and  his  dramatic 
comedy,  "The  Gold  Rush,"  at  a  special  mid- 
night premiere,  Saturday  night,  August  15,  at 
the  Mark  Strand  Theatre. 

Great  plays  and  great  stars  and  great  pic- 
tures have  had  high  honors  paid  to  them  by 
capacity  audiences  at  sensational  first  night 
showings.  But  Broadway  has  never  seen  any- 
thing like  the  special  showing  for  the  New 
York  premiere — the  special  Mark  Strand  The- 
atre presentation. 

On  one  of  the  hottest  of  August  nights,  to- 
ward twelve  o'clock,  more  than  3,000  persons — 
men  and  women  in  formal  evening  dress — 
struggled  through  a  jammed  lobby  to  seats  or 
"standing  room."  Hundreds  stood  for  almost 
three  hours.  Thousands  of  onlookers  and  those 
who  had  been  unable  to  purchase  tickets  (all  of 
which  had  been  reserved  for  this  special  per- 
formance) crowded  around  Broadway  and 
Forty-seventh  Street,  waiting,  waiting  for  a 
glimpse  of  Chaplin. 

Here  was  a  vast  aray  of  humanity,  the  most 
important,  as  the  theatre  world  goes,  who  had 
gathered  to  watch  Charlie  Chaplin  in  ten  reels 
of  comedy,  or  just  to  get  a  glimpse  of  the  man 
himself  as  he  entered  or  left  the  Strand. 

Everybody  who  is  anybody  was  there.  Lead- 
ers of  the  world  of  finance  and  business ;  so- 
ciety folk  of  prominence ;  actors  and  actresses 
of  world  fame ;  producers,  exhibitors,  man- 
agers, first-nighters,  dramatic  critics  and  mo- 
tion picture  reviewers ;  special  writers,  and  an 
overflowing  representation  of  the  general  pub- 
lic— all  came  and  met  and  stayed  till  the  small 
hours  of  Sunday  morning  to  welcome  and  to 
cheer  Chaplin,  foremost  screen  comedy  actor, 
director,  producer. 

Mr.  Chaplin  Arrives 

Chaplin  appeared  at  the  Strand  at  five  min- 
utes before  twelve.  He  motored  directly  from 
the  Ritz-Carlton,  accompanied  by  his  physician, 
Dr.  James  MacKenzie,  of  New  York,  and  A. 
C.  Blumenthal,  of  Los  Angeles.  He  entered 
the  theatre  from  the  front,  through  the  hun- 
dreds in  the  jammed  lobby,  those  who  had 
bought  standing  room,  and  into  the  crowded 
aisles.  At  the  entrance  of  the  lobby  Mr.  Chap- 
lin and  his  party  were  met  by  Edward  Man- 
son,  of  the  star's  organization,  and  Joseph 
Plunkett,  Managing  Director  of  the  Strand. 

Broadway,  between  Forty-seventh  and  Forty- 
eighth  streets ;  Forty-seventh  street  as  far  west 
as  the  stage  door  of  the  Mark  Strand,  and  the 
theater  front  and  lobby  was  jammed  with  hu- 
manity for  the  entire  period  between  11  p.  m. 
and  12  :30  a.  m.,  and  fifty  uniformed  policemen 
were  required  to  cope  with  the  milling  throngs. 

Inside  the  large  theatre,  Managing  Director 
Plunkett  was  devoting  all  of  his  time  to  Mr. 
Chaplin,  who  had  been  ill.  Unusual  attention 
was  bestowed  upon  the  star,  and  he  afterwards 
expresed  himself  as  peculiarly  struck  by  the 
kindness  shown  him  on  all  sides. 

James  J.  McCormack,  House  Manager  of 
the  Mark  Strand,  and  his  assistants,  Messrs. 
Steinart,  McCumber  and  Epstein,  were  kept 
busy  with  the  great  rush.  The  ushers  worked 
with  quietness  and  precision,  and  covered  them- 
selves with  glory.  The  big  crowd  was  seated 
in  record  time,  and  without  the  slightest  con- 
fusion. 


CHARLES  SPENCER  CHAPLIN 


Moe  Maik,  President  of  the  Strand  Theatre 
Company,  with  several  of  his  associates,  were 
in  the  lobby,  with  Mr.  Plunkett,  to  greet  Mr. 
Chaplin  and  the  members  of  the  latter's  party. 

Chaplin's  procession  down  the  aisle  to  his 
seat  in  the  twelfth  row  of  the  orchestra  was 
punctuated  by  many  stops.  Loud  applause  fol- 
lowed him  as  he  edged  nervously  past  scores 
who  shouted  greetings,  as  he  paused  for  hasty 
handshakes  and  hastier  introductions.  From  all 
quarters  of  the  big  theatre  came  shouts  of 
greeting,  came  thunderous  applause  as  the  little 
comedian  slipped  into  his  seat.  And,  a  moment 
later  came  louder  shouts,  greater  applause  as 
this  same  diminutive  figure,  pursued  by  a  huge 
black  bear,  trudged  dizzily  on  the  edge  of  a 
snow-covered  precipice  as  "The  Gold  Rush" 
slid  into  action. 

Overture  and  Prologue 

It  was  just  one  minute  after  midnight  when 
Carl  Edouarde,  leader  of  the  Mark  Strand 
orchestra,  raised  his  baton  for  the  first  note 
that  started  the  projection.  First,  the  overture 
(Dvorak's  "Carneval")  and  Mr.  Plunkett's 
special  prologue  to,  "The  Monte  Carlo  Dance 
Hall."   Then  the  picture. 

At  five  minutes  after  two  the  showing  was 
at  an  end.  There  were  many  and  frequent 
bursts  of  loud,  prolonged  and  spontaneous  ap- 
plause. As  the  last  bit  of  the  picture  flickered 
out  on  the  screen,  there  came  cries  of  "Chap- 
lin! Chaplin!"  "Charlie!  Charlie!"  "Speech! 
Speech !" 

And  from  his  seat  rose  the  Prince  of  Com- 
edy. Down  the  aisle  he  walked,  through  the 
orchestra  pit  and  up  onto  the  stage.  He  stood, 
nervously,  clasping  his  hands,  running  them 
through  his  graying  hair,  stepping  gingerly 
first  to  one  side,  then  to  another,  waiting  for 
the  welcome  of  applause  and  outcries  to  die 
down.  Then  Chaplin  stepped  forward  and  held 
up  his  hands. 

"I'm  not  accustomed  to  making  speeches," 


"The  Gold  Rush"  is  reviewed  by  Charles 
S.  Sewell  on  page  917  of  this  issue  of  Mov- 
ing Picture  World. 


he  said.  "I  am  much  more  capable  at  putting 
my  story  on  the  screen ;  and  much  prefer  it 
that  way.  However,  I  do  want  to  tell  you  I 
am  made  tremendously  happy  at  the  reception 
you  have  given  to  my  picture,  and  to  myself. 
1  thank  you  on  behalf  of  all  those  others  who 
worked  side  by  side  with  me  for  so  many 
months — my  associates  to  whom  much  of  the 
success  of  'The  Gold  Rush'  is  due." 

After  the  little  speech,  Mr.  Plunkett  invited 
Mr.  Chaplin  and  a  number  of  friends  to  a  re- 
ception to  the  star  that  had  been  arranged  to 
take  place  in  the  Strand  Theatre  studio.  There 
were  some  three  hundred  who  attended  this, 
and  it  was  here  that  Mr.  Chaplin  was  presented 
with  the  gold  "mother  record"  of  the  phono- 
graph reproduction  of  his  own  composition,  and 
in  which  he  plays  the  violin — "With  You,  Dear, 
in  Bombay."  This  presentation  was  made  by 
a  representative  of  the  phonograph  company. 

Later  Mr.  Chaplin  mingled  with  the  guests, 
chatted  and  joked  for  half  an  hour,  and  then 
at  the  direction  of  Dr.  MacKenzie  left  for  hit 
apartments  at  the  Ritz,  Dr.  MacKenzie  telling 
him  he  had  had  excitement  enough  for  the  day. 

What  the  Reviewers  Said 

The  motion  picture  reviewers  of  the  New 
York  newspapers  were  a  unit  in  praising  "The 
Gold  Rush."  In  part,  they  wrote: 

"If  you  think  that  Mr.  Chaplin  has  run  out 
of  humorous  ideas  you'll  change  your  mind 
when  you  see  'The  Gold  Rush,'  "  said  Harriette 
Underhill  in  the  Herald-Tribune.  "Praising 
one  of  Mr.  Chaplin's  pictures  is  like  saying 
that  Shakespeare  was  a  good  writer." 

"  'The  Gold  Rush'  collars  you,  plays  quickly 
upon  your  emotions  and  leaves  you  in  that 
mood  where  you  can't  laugh  without  a  sob  tear- 
ing through,  or  sob  without  a  laugh  bubbling 
up  from  the  depths,"  said  Mildred  Spain  in 
the  New  York  Daily  News.  "It  is  the  funniest 
and  saddest  of  all  comedies." 

"  'The  Gold  Rush'  is  a  box-office  mint," 
wrote  Dorothy  Herzog  in  the  Daily  Mirror. 
"This  comedy  sent  an  audience  of  blase  movie 
fans  into  gales  of  laughter,  fairly  rocking  the 
theatre." 

"You  can  see  'The  Gold  Rush'  more  than 
once  and  still  find-  little  touches  that  escape 
you.  It  will  undoubtedly  set  all  America  laugh- 
ing, though  tears  will  often  be  near  the  laugh- 
ter," said  Aileen  St.  John-Brenon  in  the  Morn- 
ing Telegraph. 

"  'The  Gold  Rush'  is  technically  perfect," 
said  Warren  Nolan  in  the  Evening  Telegram, 
"with  its  blending  of  comedy  and  sadness,  its 
caricature  and  its  good  direction.  And,  oh, 
how  you  will  clap  your  hands  when  he  does 
the  'Oceana  Roll.' " 

"Indescribably  Clever" 

"  'The  Gold  Rush'  is  a  typical  Chaplin  film 
— indescribably  clever,  inimitably  subtle  and 
uproariously  funny,"  said  Regina  Cannon  in 
the  Evening  Graphic. 

"In  the  years  to  come,  when  the  name  of 
Charles  Chaplin  is  only  a  memory,  'The  Gold 
Rush'  will  be  spoken  of  as  an  example  of  the 
comedian's  art,"  said  Louella  O.  Parsons,  in 
the  New  York  American. 

"Any  audience  will  be  enthusiastic  over  "The 
Gold  Rush,"  said  the  reviewer  for  the  Evening 
(Continued  on  next  page) 


jgust  29,  1925 


MOVING    PICTURE  WORLD 


927 


rowds  at  the  New  York  Mark  Strand  for  the  brilliant  premiere  of  the  Charlie  Chaplin  comedy,  "The  Gold  Rush,"  a  United  Artists  picture, 
[any  thousands,  homeward  bound  "after  the  play,"  surged  about  the  Mark  Strand  to  get  a  glimpse  of  Chaplin  when  he  arrived  for  the 

midnight  performance. 


Premiere  of  Charlie  Chaplin's  "The  Gold  Rush" 


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(Continued  from  preceding  page) 

jst.  "Mr.  Chaplin  has  never  been  funnier,  nor 
is  he  ever  been  more  pathetic." 
"Charlie  Chaplin's  new  film  comedy,  'The 
ukl  Rush,'  is  entertainment  good  enough  for 
ybody  in  the  world,"  says  Quinn  Martin  in 
e  New  York  World. 

"  'The  Gold  Rush'  is  a  comedy  with  streaks 
poetry,  pathos,  tenderness,  linked  with 
usqueness  and  boisterousness.  It  is  the  out- 
anding  gem  of  all  Chaplin's  pictures,  as  it  has 
ore  thought  and  originality  than  even  such 
asterpieces  as  'The  Kid'  and  'Shoulder 
rms,"  "  said  Mordaunt  Hall  in  the  New  York 
itnes. 

"  'The  Gold  Rush'  is  a  great  comedy,  and  by 
lowing  this  play,  the  Strand,  I  should  say, 
ill  be  having  a  gold  rush,  too,'  "  rhymed  Rose 
elswick  in  the  Evening  Journal. 
"With  a  little  trimming  'The  Gold  Rush' 
ould  be  one  of  the  greatest  comedies  ever 
reened.  As  it  is  it  contains  some  of  the  best 
ork  that  Charlie  Chaplin  has  ever  done — and 
at  means,  of  course,  the  best  work  of  any 
reen  comedian,"  said  George  Gerhard  in  the 
vening  World. 

"Who's  Who"  of  the  Evening 

Among  those  who  attended  were : 
Hiram  Abrams,  president  of  United  Artists 
orporation;  Mr.  and  Mrs.  Elliott  Nugent, 
>seph  Henabery,  David  Belasco,  Gloria  Swan- 
m,  Hope  Hampton,  Jules  Brulatour,  Jack 
ickford,  Marilyn  Miller,  Constance  Bennett, 
wen  Moore,  Glenn  Hunter,  D.  W.  Griffith, 
rthur  Kelly,  vice-president  and  treasurer  of 


United  Artists  Corporation,  and  Mrs.  Kelly ; 
Jane  Cowl,  W.  C.  Fields,  Judith  Anderson, 
Richard  Barthelmess,  Holbrook  Blinn,  Conde 
Nast,  Frank  Crowninshield,  Konrad  Bercovici, 
Arthur  Brisbane,  Dr.  Frank  Crane,  Marian 
Coakley,  Archie  Selwyn,  Julius  Tannen. 

Laurette  Taylor,  Mr.  and  Mrs.  Irving  Les- 
ser, A.  H.  Woods,  James  Gleason,  Mildred 
Ryan,  Damon  Runyan,  Trini,  Walter  Miller, 
Walter  Moore,  Mr.  and  Mrs.  Allen  Ray,  Neysa 
McMein,  Ben  Lyon,  Edna  Murphy,  Senator 
James  J.  Walker,  H.  H.  Frazee,  Mabel  Nor- 
mand,  William  Guggenheim,  Will  Rogers,  Flo 
Kennedy,  Katherine  Burke,  Alexander  Wooll- 
cott,  Carol  Dempster,  Albert  L.  Grey,  Charles 
E.  Moyer,  Lulu  McConnell,  Hugo  Reisenfeld, 
Josiah  Zuro,  Philip  M.  Plant,  Snowdon  Sum- 
mers, Monte  Steele,  Harry  D.  Buckley,  United 
Artists  Corporation  director ;  Dorothy  Stokes, 
Arthur  Zellner,  Harry  Brand,  Nathan  S. 
Dyches,  Earl  Hudson,  Walter  Wanger,  Monta 
Bell,  Frederick  Wynne-Jones,  Jules  Glaezner, 
Lee  Shubert,  M.  C.  Kann. 

Dennis  F.  O'Brien,  Arthur  ("Bugs")  Baer, 
Gus  Haenschen,  Ed  Doherty,  Irene  Thirer, 
Mildred  Spain,  Mordaunt  Hall,  Victor  Talley, 
Arthur  Graves,  Harriette  Underhill,  Charles 
Belmont  Davis,  Charles  Dana  Gibson,  Richard 
Watts,  Jr.,  Quinn  Martin,  Wells  Root,  R.  V. 
Clark,  George  Gerhard,  Louella  O.  Parsons, 
George  Van  Cleve,  Rose  Pels  wick,  Ben  Holz- 
man,  George  Bradley,  Dorothy  Day,  Stephen 
Rathbun,  Jack  Cohen,  Frank  Vreeland,  Arthur 
Levy,  Glendon  Allvine,  Allan  Dwan,  Betty 
Jewel,  A.  M.  Botsford,  Lawrence  Reid,  M.  B. 
Blumenstock,  Sam  Ryan,  Harry  Hirshfield. 


'Tumbleweeds"  Started 


"Bill"   Hart  Gets   His   First   United  Artists 
Picture  Under  Way 

With  the  cast  completed,  William  S.  Hart 
began  actual  production  work  on  "Tumble- 
weeds,"  his  first  release  for  United  Artists 
Corporation,  Monday,  August  10.  King  Bag- 
got  is  directing,  with  Justin  H.  McCoskey  as 
his  assistant,  and  John  Stumar  as  the  chief 
camera  man. 

The  cast,  save  for  a  few  bits,  includes  Hart 
in  the  stellar  role;  Barbara  Bedford  as  leading 
woman ;  Lucien  Littlefield,  J.  Gordon  Russell, 
Richard  H.  Neill,  Jack  Murphy,  Lillian  Leigh- 
ton,  Gertrude  Claire,  and  Capt.  T.  E.  Duncan. 

"Tumbleweeds"  is  from  the  novel  of  Hal  G. 
Evarts,  first  published  serially  in  the  Saturday 
Evening  Post,  C.  Gardner  Sullivan  made  the 
adaptation. 

Warren  Nolan,  Dorothy  Herzog,  Regina 
Cannon,  Walter  Winchell,  Kelcey  Allen,  Joe 
Dannenburg,  Ed  Pidgeon,  Reginald  Marsh, 
Wilella  Waldorf,  Charles  Pike  Sawyer,  Walter 
Liebler,  Fred  Schader,  James  Metcalfe,  Mrs. 
R.  Z.  Torres,  George  Crookman,  Robert  Sher- 
wood, Bertram  Bloch,  Carroll  Carroll,  James 
Mitchell,  William  A.  Johnston,  Oscar  Cooper, 
James  Quirk,  Mr.  and  Mrs.  Robert  E.  Welsh, 
Willard  C.  Howe,  Martin  Quigley,  John  S. 
Spargo,  Arthur  James,  Merritt  Crawford, 
Charles  Gatchell,  Adele  Fletcher,  Florence 
Osborne,  Elizabeth  Brady,  Wilton  A.  Barrett, 
Myron  Stearns,  Henry  James  Forman,  Robert 
A.  Sanborn  and  Howard  Taylor. 


cenes  in  Charlie  Chaplin's  dramatic  comedy,  "The  Gold  Rush,"  which  had  its  New  York  premiere  at  the  Mark  Strand  Theatre,  upward* 
of  4,000  persons  crowding  the  house  for  the  midnight  show,  Saturday,  August  15.    This  is  a  United  Artists  picture. 


928 


MOVING    PICTURE  WORLD 


August  29,  1923 


Cecil  B.  De  Mille  Waited  Twenty  Years 
To  Obtain  Rights  to  "Road  to  Yesterday 


9} 


THAT  Cecil  B.  De  Mille  waited  twenty 
years  for  the  opportunity  to  produce 
"The  Road  to  Yesterday,"  his  first  per- 
sonally directed  picture  through  Producers 
Distributing  Corporation,  was  disclosed  this 
week  in  an  interview  in  which  De  Mille  re- 
viewed his  theatrical  career  and  said : 

"Just  twenty  years  ago  when  the  first  rays 
of  success  were  reflected  upon  my  efforts  in 
the  theatrical  field,  and  I  became  associated 
with  Jesse  Lasky,  'The  Road  to  Yesterday' 
was  presented  by  the  Shuberts  at  the  old 
Herald  Square  Theatre  in  New  York  City 
where  it  remained  for  an  extended  engage- 
ment; and  then,  on  tour,  played  continuously 
for  five  years. 

"I  attended  the  performance  the  opening 
night  and  was  so  impressed  with  the  play 
that  I  determined  to  secure  it,  if  possible,  at 
a  later  date  and  produce  it  on  my  own  ac- 
count. In  fact  I  was  so  confident  of  its  en- 
tertainment value  that  I  confided  to  Mr. 
Lasky  a  plan  to  secure  it  at  once,  if  by  any 
chance  it  failed  at  the  Herald  Square  The- 
atre, and  start  it  immediately  on  tour. 

"But  my  private  opinion  was  shared  by  the 
New  York  public  and  the  newspaper  critics 
who  heaped  laudatory  praise  on  the  piece  and 
it  scored  such  a  big  hit  that  the  rights  to 
produce  it  became  prohibitive  in  price.  Then 
it  became  involved  in  litigation  that  held  it 
in  legal  bonds  until  now,  twenty  years  later, 
I  have  been  enabled,  at  last,  to  secure  it  for 
production  on  the  screen." 

In  confirmation  of  his  long  and  unfailing 
interest  in  this  fanciful  play,  Mr.  De  Mille 
has,  among  his  most  important  memos,  a  pro- 
gram of  the  original  presentation  at  the  Her- 
ald Square  Theatre  on  December  31,  1906, 
and  a  collection  of  the  newspaper  criticisms 
that,  in  bearing  out  his  own  estimate  of  the 
play,  state  in  part : 

"  'The  Road  to  Yesterday'  lias  unusual 
humor  and  charm,  good  comedy  and  apt 
satire.  It  is  amusement  of  a  kind  unusually 
fine  and  intelligent." — The  Sun,  New  York, 
December,  1906. 

"A  fresh,  charming  work  of  fantasy.  Scores 
a  positive  hit.  Whether  the  scenes  pass  in 
waking  moments  or  in  dreams  they  never 
miss  the  mark." — The  World,  December, 
1906. 

"It  is  found  to  possess  the  merit  of  ex- 
treme  ingenuity,   the   charm  of   fancy  and 


CECIL  B.  DeMILLE 
Producer  of  colossal  spectacles,  will  work  ar- 
tistically  on   "The    Road  to    Yesterday,"  a 
Producers  Distributing  Corporation  release 


the  agreeable  quality  of  romantic  atmo- 
sphere. It  is  certain  to  have  a  successful 
career." — The  Tribune,  December  1906. 

"In  all  respects,  story  and  cast,  'The  Road 
to  Yesterday'  is  unquestionably  the  stuff. 
— The  Evening  Sun,  December  1906. 

In  expressing  his  pleasure  in  finally  secur- 
ing the  rights  to  "The  Road  to  Yesterday," 
Mr.  De  Mille  said: 

"Marion  Dix,  now  known  in  motion  pic- 
ture circles  as  Beulah  Marie  Dix,  wrote  the 
play  in  association  with  Ann  Greenleaf  Suth- 
erland and  by  good  fortune,  Miss  Dix  who 
is  now  with  my  organization  was  available 
to  assist  Jeanie  Macpherson  in  making  the 
screen  adaptation.  So,  while  I  waited  twenty 
years  for  the  story,  I  have  been  favored  hy 
the  services  of  the  author  to  preserve  the 
remarkable  spirit  of  the  play  and  in  addi- 
tion contribute  new  ideas  to  her  original 
work  in  making  the  screen  translation. 

"I  also  seem  to  be  favored  by  Fate  in 
securing  the  rights  to  this  long  sought 
vehicle,  just  at  the  time  I  am  venturing  forth 


as  an  independent  producer.  Also  by  a  lucky 
chance,  I  have  been  able  to  fill  the  parts  I 
have  so  long  admired,  with  dramatic  artists 
that  are  ideally  suited  for  the  roles.  And  it 
is  with  a  feeling  of  unexampled  confidence 
and  satisfaction  that  I  have  undertaken  the 
production  of  'The  Road  to  Yesterday'  as  my 
first  personally  directed  production  for  re- 
lease through  Producers  Distributing  Cor- 
poration." 

The  screen  presentation  of  "The  Road  to 
Yesterday"  will  feature  Joseph  Schildkraut 
with  Jetta  Goudal,  Vera  Reynolds,  William 
Iloyd  and  Julia  Faye,  while  the  supporting 

cast  includes  Casson  Ferguson,  Trixie  Fri- 
ijanza,  Clarence  Burton,  Josephine  Norman 
and  Charles  West. 

The  story1  is  a  colorful  blending  of  fan- 
tasy and  realism  in  which  the  characters  are 
first  seen  in  modern  settings  and  then  in 
medieval  surroundings  while  the  action  ranges 
from  the  dramatic  to  the  romantic  and  back 
again. 

De  Mille  has  now  reached  the  medieval 
-ccnes  in  "The  Road  to  Yesterday"  and  with 
his  cast  transformed  from  modern  humans 
to  characters  of  the  early  17  century,  he  is 
busy  shooting  scenes  in  and  about  an  ancient 
tavern. 

In  the  scenes  now  being  filmed,  Miss 
Friganza  has  changed  from  a  dignified  dow- 
ager of  1925  to  an  over-buxom,  termagant 
inn-keeper  of  the  year  1625. 

Schildkraut  is  playing  a  lord  of  the  period 
bedecked  in  the  splendor  of  bright  colored 
silks  and  satins,  while  Boyd  has  been  trans- 
formed from  a  minister  to  a  broad-shouldered, 
happy-go-lucky,  swashbuckling  musketeer. 

These  scenes  as  arranged  in  the  script  by 
Jeanie  Macpherson  and  Beulah  Marie  Dix, 
will  present  a  marked  and  colorful  contrast 
to  the  modern  sequences  that  precede  and 
succeed  them  in  the  rapid  action  of  the 
story. 


"Lost  World"  Facts 

With  the  closing  of  a  deal  whereby  "The 
Lost  World"  will  be  played  over  the  entire 
Famous  Players  Circuit,  and  another  contract 
with  Jensen  and  Von  Herberg  for  Portland, 
Seattle  and  Tacoma,  First  National  announces 
that  by  the  end  of  September  this  super- 
special  will  have  been  played  in  every  key 
city  of  20.000  and  over. 


Scenes  in  the  Hunt  Stromberg  production,  "The  Prairie  Pirate,"  starring  Harry  Carey  and  released  by  Producers  Distributing  Corporation. 


Kugust  29,  1925 


MOVING    PICTURE  WORLD 


931 


"False  Pride"  to  be  Second 
Bernarr  Macfadden  Picture 


Irene    Rich   in   a   scene   in   "The  Pleasure 
buyers,"  a  Warner  Brothers  picture. 


T  "Y  7TTH  the  second  Bernaar  Alacfadden 
Y/V  True  Story  picture  in  production 
*  '  in  New  York  City,  the  Macfadden 
Publications  and  Astor  Distributing  Corpor- 
ation have  launched  a  new  and  intensive  ex- 
ploitation campaign  to  bring  True  Story 
films  directly  to  the  attention  of  the  readers 
of  the  Macfadden  magazines. 

The  second  Macfadden  picture  is  "False 
Pride."  It  stars  Owen  Moore  with  Faire 
Binney,  the  charming  stage  and  screen  star, 
playing  opposite  him.  In  support  of  Moore 
and  Miss  Binney  are  Ruth  Stonehouse,  an 
established  box-office  name";  Bradley  Bar- 
ker, long  a  popular  stage  and  film  player, 
and  Jane  Jennings,  who  has  "mothered" 
almost  every  film  star  in  the  industry. 

Owing  to   the  unexpected   departure  of 


Sennett  Studios  Active  in 
MakingNew  Comedies  forPathe 


MACK  SENNETT'S  comedy  companies 
arc  very  active  in  the  production  of 
new  Pathe  comedies  according  to  lat- 
est news  from  the  Coast.  Directors  Harry 
Edwards,  Alfred  Goulding,  Del  Lord,  Lloyd 
Bacon,  and  Eddie  Clinc  are  guiding  the  Sen- 
nett comedians  through  their  paces. 

Alfred  Goulding,  who  recently  joined  Mack 
Sennett  after  making  a  number  of  full  length 
features,  is  directing  dainty  Alice  Day  in  a 
department  store  comedy.  Lonnic  Dorsa  is 
assisting  Goulding  and  the  cast  numbers 
Danny  O'Shea,  Eugenia  Gilbert,  and  Barney 
Helium. 

Harry  Edwards  is  finishing  a  new  crook 
story  v/ith  the  popular  Harry  Langdon  in 
the  stellar  role.  Peggy  Montgomery  and  Ver- 
non Dent  are  in  the  supporting  cast. 

Del  Lord  is  using  fifty-seven  lions  in  his 
currt  it  thriller,  in  which  Billy  Bevan  and 
Madeline  Hurlock  play  the  leading  roles.  Gus 
Meins  is  assisting  Del  Lord,  and  Kewpie 
Morgan,  Andy  Clyde  and  Tiny  Ward  are  in 
the  cast. 

Lloyd  Bacon  is  in  the  midst  of  a  new  com- 

Nears  Completion 

Johnny  Hines'  latest  picture,  "The  Live 
Wire,"  which  marks  the  initial  starring  produc- 
tion of  C.  C.  Burr's  comedian  for  First  Na- 
tional release,  is  now  in  the  final  editing  and 
titling  stage,  with  every  indication  that  it  will 
be  completed  by  August  15.  George  Amy,  film 
editor  of  the  Johnny  Hines  productions,  has 
been  working  at  top  speed  with  the  star  in 
order  to  have  the  production  ready  for  release 
at  the  earliest  possible  date. 


cdy  in  which  Ralph  Graves  plays  a  paper- 
hanger  masquerading  as  a  physician.  Thelma 
Parr,  Vernon  Dent,  and  Irving  Bacon  essay 
important  parts. 

Having  finished  "Smith's  Landlord,"  a  new 
Sennett  comedy,  directed  by  Eddie  Cline, 
Raymond  McKee  has  been  loaned  by  Mack 
Sennett  to  Warner  Brothers  for  a  leading 
role  with  Irene  Rich  in  "Compromise."  Mc- 
Kee is  under  contract  with  Sennett  and  has 
been  appearing  in  some  new  domestic  com- 
edies with  Ruth  Hiatt,  Mary  Ann  Jackson, 
and  Cap,  the  canine.  The  player  will  resume 
his  comedy  work  immediately  upon  the  com- 
pletion of  the  Warner  feature. 


Burton  King  for  California,  "False  Pride" 
is  being  directed  by  Hugh  Dierker,  with 
Bernard  McEveety  as  assistant  and  Charles 
Davis,  John  Brown  and  Fred  Chaston  on 
the  cameras.  King  was  under  contract  to 
go  to  California  to  produce  a  picture  with 
Betty  Compson  when  she  was  ready  for 
work.  It  was  thought  he  would  have  time 
to  complete  the  Macfadden  picture  before 
leaving,  but  the  producers  of  the  Compson 
picture  wired  for  him  the  day  he  was  to 
have  begun  work  for  Macfadden. 

As  part  of  the  intensive  campaign  to  ex- 
ploit the  Macfadden  True  Story  Films. 
"False  Pride"  will  be  published  as  a  serial 
in  four  issues  of  "True  Romances,"  one  of 
the  most  widely  circulated  of  the  Mac- 
fadden publications.  Special  reduced  sub- 
scription rates  for  the  complete  serial  are 
made  to  readers. 

In  addition,  placards  are  being  sent  to 
every  newsstand  in  in  the  country  where 
Macfadden  publications  are  sold,  calling  at- 
tention to  the  first  Macfadden  True  Story 
film,  "The  Wrongdoers,"  which  stars 
Lionel  Barrymore  and  has  an  excellent  cast, 
including  Anne  Cornwall,  Henry  Hull, 
Henry  Sedley,  and  Tom  Brown,  the  boy 
actor  from  the  New  York  stage  success, 
"Is  Zat  So." 

Full  page  advertising  of  the  Macfadden 
pictures  is  being  carried  in  the  following 
Macfadden  magazines:  "True  Detective," 
"Dream  World,"  "Sportlife,"  "Dance 
Lovers,"  "Modern  Marriage  Problems," 
"True  Rormances,"  and  a  full-page  adver- 
tisement every  week  in  Movie  Weekly. 

The  New  York  Graphic,  the  Macfadden 
tabloid  newspaper  which  has  a  circulation 
of  more  than  200,000  will,  commencing  next 
Sunday,  print  "The  Wrongdoers"  in  daily 
serial  form,  illustrated  with  "still"  photo- 
graphs from  the  production. 


"Thirty  Years  Ago" 

"Thirty  Years  Ago,"  the  single  reel 
novelty  distributed  by  Short  Films  Syndi- 
cate showing  the  beginnings  of  the  motion 
picture,  has  been  booked  by  the  Stanley 
Company  in  all  their  houses  and  by  Marcus 
Loew  for  his  New  York  Circuit. 


Greta  Nissen  and  Alolphe  Menjou  in  a  scene  in  William  de  Mille's  current  Paramount 

release,  "Lost — a  Wife." 


932 


MOVING    PICTURE  WORLD 


August  29,  1925 


Fox  August  Films  Headed 

By  "Lightnin"9  and  Mix 


THE  "dog  days"  opening  of  the  photo- 
play season  should  be  aroused  smartly 
from  its  mid-summer  lassitude  by  "Light- 
nin'," which  heads  the  William  Fox  August 
releases.  The  universal  stage  success  of  John 
Golden  should  receive  spontaneous  welcome 
from  the  motion  picture  public  at  a  preview  at 
the  Strand  Theatre  the  week  of  July  19.  The 
Broadway  opening  heralds  a  great  popularity 
for  the  Winchell  Smith  and  Frank  Bacon  play. 

"Lightnin' "  heads  the  seven  attractions  re- 
leased for  the  month-  by  the  Fox  Company, 
ushering  in  one  of  the  most  promising  photo- 
plays in  years. 

The  first  Tom  Mix  picture  since  his  tour  of 
the  United  States  and  England,  "The  Lucky 
Horseshoe,"  is  scheduled  for  release  on  August 
30.  Piquant  Ann  Pennington,  she  of  the  ting- 
ling toes,  fresh  from  the  Follies,  makes  her 
screen  debut  as  a  Fox  player.  Billy  Dove,  J. 
Farrell  MacDonald,  Malcolm  Waite  and  Tony, 
the  Wonder  Horse,  are  in  the  cast. 

Supplementing  these  leading  attractions  on 
the  August  release  program  is  another  of  the 
Van  Bibber  Series,  from  the  stories  of  Rich- 
art  Harding  Davis,  "The  Big  Game  Hunter," 
scheduled  for  August  16.  Earle  Foxe  plays  the 
leads  in  these  delightful  comedies.  Florence 
Gilbert  is  his  leading  lady. 

In  "West  Wind,"  the  Fox  Varieties  start  off 
their  series  of  adventures  into  romance  and 
science  around  the  world.  It  was  given  a  pre- 
view on  Broadway  and  created  an  instant  de- 
mand from  other  houses  before  the  release 
date  on  August  23. 

"A  Business  Engagement,"  another  of  the 
William  Fox  Married  Life  Series,  depicting 
the  marital  difficulties  of  Helen  and  Warren, 
the  newlyweds,  adds  to  the  spice  of  an  excep- 


tional schedule  of  releases.  It  makes  its  ap- 
pearance on  August  30  with  Kathryn  Perry  and 
Hallam  Cooley  in  the  leading  roles. 


"The  Other  Woman's  Story" 

Under  the  supervision  of  B.  P.  Schul- 
berg,  Gasnier  completed  this  week  the 
selection  of  players  who  will  be  featured  in 
his  next  Preferred  Picture,  "The  Other 
Woman's  Story."  Robert  Frazer  and  Alice 
Calhoun  will  play  the  leads  in  this  screen 
transcription  of  the  book  by  Peggy  Gaddis 
who  took  from  life  this  dramatic  story — 
the  co-respondent's  side  of  a  famous 
divorce  case.  The  "other  woman"  will  be 
portrayed  by  Helen  Lee  Worthing  who 
scored  a  distinct  hit  in  "The  Swan."  Others 
in  the  supporting  cast  will  be  David  Tor- 
rence,  Mahlon  Hamilton  and  Gertrude 
Short. 


CLARENCE  BROWN 
This  noted  director  it  handling  the  mega- 
phone for  Rudolph  Valentino  in  the  lat- 
ter'* first   United  Artists  picture,  "The 
Lone  Eagle." 


Big  Publicity  Stunt  For 

Christie's  "Seven  Days" 


PUTTING  Al  Christie's  newest  feature 
comedy,  "Seven  Days,"  before  the  pub- 
lic in  an  unusual  way  will  be  done  the 
end  of  this  month  by  a  cross-country  auto- 
mobile run,  which  will  attempt  to  make  the 
trip  from  Hollywood  to  New  York  in  seven 
days. 

The  "Seven  Days"  preview  car  will  be  a 


Studebaker  standard  coach  piloted  all  the 
way  by  one  driver  and  accompanied  by  Mike 
Newman,  well  known  showman,  who  is  be- 
ing retained  by  the  Christie  Film  Company 
as  exploitation  director  of  this  nation-wide 
tour  which  will  include,  on  the  return  journey 
to  the  Pacific  Coast,  many  important  cities 
which  are  not  on  the  seven-day  eastward 
run. 

This  year,  which  is  the  twenty-fifth  anni- 
versary of  the  use  of  the  automobile  as  a 
means  of  conveyance,  will  see  the  first  use 
of  a  car  made  in  this  way  to  broadcast  from 
one  end  of  the  continent  to  the  other  prints 
of  the  motion  picture  "Seven  Days"  and  pre- 
view them  for  the  leading  exhibitors  in  the 
various  points  which  the  car  will  make  in  its 
tour. 

Souvenirs  of  the  "Seven  Days"  run  will  be 
given  to  the  public  in  each  of  the  points 
where  the  car  will  stop.  And  after  the  run 
has  been  made,  the  car  itself  will  attract  wide- 
spread attention  as  it  will  carry1  the  "Seven 
Days"  title  to  millions  of  people  on  its  re- 
turn to  Hollywood. 


Barbara   La   Marr  as   "Fleur,"   in   "The   White   Monkey,"  a   Sawyer-Lubin  production 
directed  by  Phil  Rosen,  from  the  novel  by  John  Galsworthy.   Adapted  by  Arthur  Hoerl. 
Supervised  by  Arthur  H.  Sawyer.    A  First  National  picture. 


"Strongheart"  with  Eastabrook 

In  order  that  there  may  be  no  misunder- 
standing regarding  the  arrangements  for 
the  appearance  of  "Strongheart,"  the  noted 
canine  star  in  a  series  of  Howard  Esta- 
brook  productions  for  Associated  Exhibitors, 
Mr.  Estabrook  explains  that  he  has  ob- 
tained the  loan  of  "Strongheart"  from  Miss 
Jane  Murfin,  sole  owner  and  manager  of 
the  dog,  in  exactly  the  same  way  as  he 
would  secure  the  loan  of  a  human  star. 

"  'Strongheart'  will  have  the  best  stories, 
productions  and  casts  obtainable,  and  every- 
thing will  be  done  to  make  his  new  series 
surpass  anything  he  has  done,  both  artis- 
tically' and  commercially,"  says  Mr.  Esta- 
brook. 


I 


August  29,  1925 


MOVING    PICTURE  WORLD 


935 


DENNISON  CLIFT 
Has  joined  Cecil   B.  De  Mille's  staff  to 
produce  for  next  year's  program,  for  Pro- 
ducers  Distributing  Corporation  release. 


Butter  and  Egg  Man 

Sam   Sax  to   Bring   Him   to    the    Screen  in 
Feature  Comedy 

Negotiations  were  completed  this  week 
whereby  Sam  Sax  has  secured  the  screen 
rights  to  "The  Butter  and  Egg  Man,"  which 
will  be  produced  as  a  Gotham  Production  in 
feature-comedy  length  along  the  lines  con- 
templated by  the  same  company  for  "Mc- 
Fadden's  Row  of  Flats." 

The  screen  version  will  be  based  on  the 
magazine  story  in  a  current  issue  by  Peggy 
Gaddis,  who  is  also  author  of  "The  Part 
Time  Wife,"  one  of  this  season's  Gotham  re- 
leases. 

In  announcing  this  title  for  future  produc- 
tion Mr.  Sax  states  :  "In  'The  Butter  and  Egg 
Man'  I  feel  that  I  have  a  film  title  that  is 
good  box-office.  It  is  one  of  the  current  ex- 
pressions that  is  always  'good  for  a  laugh.' 
With  this  end  in  view  I  am  now  negotiating 
with  one  of  the  most  popular  and  clever  stage 
and  screen  comedians  in  the  business." 

"The  Butter  and  Egg  Man"  will  in  all 
probability  be  produced  in  the  East. 


Mcintosh  "At  Home" 


Distinguished  Actor  to  Greet  His  Friends  at 
Pathe  Offices 

Burr  Mcintosh,  the  famous  veteran  of  the 
stage  and  screen,  and  one  of  the  most  noted 
radio  speakers  of  the  country,  will  Ije  "at 
home"  to  his  countless  radic  and  film  fans 
at  the  Pathe  Building,  35  West  45th  Street, 
New  York  City,  on  Friday,  August  21st 
from  four  to  seven.  On  this  date  Mr.  Mc- 
intosh will  celebrate  his  sixty-third  birth- 
day, marking,  as  he  phrases  it,  the  "Three- 
Quarter  Post"  in  life's  race. 

The  "at  home"  also  calls  attention  to 
three  other  important  events  in  Mcintosh's 
life.  He  has  just  returned  to  his  radio 
audiences  through  Station  WHN;  he  has 
just  signed  to  appear  in  a  leading  role 
throughout  the  new  Pathe  serial,  "The  Green 
Archer,"  and  on  August  31st  the  veteran 
publicist  will  celebrate  the  40th  anniversary 
of  his  first  appearance  on  the  stage." 


Neilan  Signs  With  Flinn 

For  Producers  Dist.  Corp. 


UNDER  the  terms  of  a  new  contract 
signed  in  Los  Angeles  this  week  by 
Marshall  Neilan  and  John  C.  Flinn, 
Producers  Distributing  Corporation  will  re- 
lease four  Marshall  Neilan  productions  during 
the  current  fiscal  year,  instead  of  two  pictures 
as  originally  planned. 

This  new  contract  makes  Neilan  an  exclusive 
Pro-Dis-Co  contributor  and  adds  materially  to 
the  strength  of  the  great  program  which  John 
Flinn  lias  arranged  since  the  first  of  the  year. 
It  also  brings  another  big  studio;  the  Marshall 
Neilan  Studio  at  Glendale,  Calif.,  into  the 
affiliation  which  already  included  the  De  Mille, 
Christie  and  Hollywood  studios. 

Neilan's  record  is  one  of  conspicuous  bril- 
liancy and  amazing  versatility.  In  the  long  list 
of  productions  credited  to  his  directorial  genius 
there  are  no  two  stories  alike.  Each  picture  is 
different  in  theme,  action  and  dramatic  treat- 
ment yet  they  have  all  been  gratifying  suc- 
cesses and  many  of  them  record  breakers. 
Brilliant  Versatile  Record 
A  compilation  of  Neilan's  work  is  like  a  sum- 
mary of  the  industry's  finest  achievements.  It 
recalls  such  splendid  pictures  as  "Madame  But- 
terfly," "Rebecca  of  Sunnybrook  Farm," 
"M'liss,"  "The  Little  Princess,"  "Amarilly  of 
Clothes  Line  Alley"  and  "Stella  Maris,"  star- 
ring Mary  Pickford ;  "Hit-the-Trail  Holiday" 
and  "Hearts  of  the  Wild."  George  M.  Cohan 
starred  in  the  former  and  Elsie  Ferguson  in 
the  latter. 

He  then  directed  Mary  Pickford  in  "Daddy 


Long  Legs";  Blanche  Sweet  in  "The  Unpar-! 
donable  Sin'  'and  Anita  Stewart  in  "In  Old 
Kentucky."  Each  of  these  pictures  have  cre- 
ated records.  i 
He  also  directed  "The  River's  End,"  "Don't 
Ever  Marry,"  "Go  and  Get  It,"  "Dinty,"  "Bob 
Hampton  of  Placer,"  "Pcnrod,"  "Fools  First," 
"The  Lotus  Eater,"  "The  Stranger's  Banquet," 
"The  Eternal  Three,"  "The  Rendezvous,"  "Tess 
of  the  D'Urbcrvilles"  and  "The  Sporting 
Venus."  "Mike"  and  "The  Sky  Rocket,"  hte^ 
latest,  are  yet  to  be  released. 

Selecting  Stories 

Neilan's  first  P.  D.  C.  picture  is  yet  to  be 
determined  though  he  has  several  stories  in> 
his  possession.  These  include  "Ladies  of! 
Leisure."  "The  Unwelcome  Guest,"  "Ups  and1 
Downs,"  "The  House  with  a  Bad  Name,"  by: 
Perley  Poore  Sheehan ;  "Faith,"  by  Oiga 
Shell ;  Adela  Rogers  St.  John's  "The  Consum- 
ing Fires,"  and  "The  Man  With  a  Shady  Past," 
by  Arthur  Somers  Roche.  Many  of  these 
stories  have  been  published  either  in  magazine 
or  book  form. 


Changes  in  Sales  Force 

Appointments  of  new  branch  exchange  man-| 
agers  for  Warner  Bros,  were  announced  this 
week  by  Sam  E.  Morris,  general  manager  in 
charge  of  distribution,  as  follows:  H.  P.. 
Decker,  Cleveland ;  H.  L.  Hollander,  Buffalo ; 
Charles  Kranz,  Pittsburgh;  R.  T.  Smith,  Mil- 
waukee; W.  K.  Beckwith,  Portland,  Ore. 


V 


f 


NO  PARKING  AROUND  THESE  CURVES 
Trixie  Friganza  puts  up  a  "no  parking"  sign  in  two  languages  for  the  benefit  of  the  male 
contingent  while  she  entertains  the  members  of  the  younger  set  of  the  De  Mille  stock 
company  during  the  filming  of  Cecil  B.  De  Mille's  big  production,  "The  Road  to  Yester- 
day." From  left  to  right  the  players  are:  Rita  Carita,  Mabel  Coleman,  Trixie  Friganza, 
Doris  Rink,  Alice  Queensbury  and  Frances  Dare. 


MOVING   PICTURE  WORLD 


August  29.  1925 


Scenes  in  the  William  Fox  production,  "A  Business  Engagement,"  with  Hallam  Cooley  and  Kathryn  Perry.  The  story  is  based  on  "The  Mar- 
ried Life  of  Helen  and  Warren,"  by  Mabel  Herbert  Urner. 


Better  Accessories  From 

Fox  for  1925-26  Pictures 


IN  keeping  with  the  high  standard  of  the 
product  which  Fox  Film  Corporation  is 
releasing  this  season,  every  effort  is  being 
put  forth  to  make  the  advertising  accessories 
provided  for  each  attraction,  of  a  class  that 
will  keep  pace  with  the  production. 

Probably  more  important  than  any  other  step 
taken  for  the  improvement  of  the  accessories 
is  the  new  system  now  in  force  for  the  prepara- 
tion of  press  books.  In  past  years  they  have 
been  written  in  the  New  York  home  office  but 
now  they  are  prepared  by  a  staff  of  special 
writers  in  the  company's  West  Coast  Studios, 
while  the  productions  are  being  made. 

This  makes  it  possible  for  the  press  books  to 
contain  news  stories  based  on  actual  facts, 
which  are  much  more  readily  accepted  by 
newspapers  than  imaginative  yarns  created  in 
the  fertile  minds  of  writers  several  thousand 
miles  from  the  location  of  the  story. 

A  staff  of  capable  writers  has  been  engaged 
for  the  sole  purpose  of  writing  the  best  pos- 
sible material  for  newspaper  and  magazine  pub- 
licity and  for  the  press  books. 

The  posters,  too,  are  being  given  special  at- 
tention, particularly  so  far  as  the  art  work  is 
concerned.  Many  of  the  posters  for  this  sea- 
sons' attractions  are  being  painted  by  Luis 
Usabal,  noted  Spanish  artist  whose  sketch  for 
the  big  supreme  attraction,  "Havoc,"  should 
prove  a  revelation  so  far  as  picture  advertising 
is  concerned.   Other  artists  of  equal  rank  are 


being  used  in  order  to  get  the  best  possible 
results  in  the  lithographs. 

Another  special  accessory  which  is  being 
given  its  initial  test  on  "The  Iron  Horse,"  "As 
No  Man  Has  Loved,"  "The  Fool,"  "The  Fight- 
ing Heart,"  and  "Kentucky  Pride,"  is  a  lobby 
photo  designed  especially  for  use  by  the  first- 
class,  first-run  theatres.  Two  different  styles 
are  being  prepared  on  these  attractions.  One 
style  consists  of  a  set  of  four  14  by  17  en- 
largements made  from  retouched  negatives  and 
printed  on  exceedingly  high  class  photographic 
paper.  The  other  style  consists  of  a  set  of 
eight  negatives  and  mounted  on  11  by  14  deco- 
rative backs.  Both  of  these  styles  of  acces- 
sories can  be  used  either  for  a  high-class  lobby 
display  in  the  better  class  of  windows  such 
as  jewelry  stores,  millinery  shops  or  other  such 
stores  where  the  ordinary  photograph  or  win- 
dow card  would  be  barred. 

These,  of  course,  are  being  prepared  in  addi- 
tion to  the  regular  sets  of  hand  colored  11  by 
14s  and  22  by  28s,  which  are  available  on  all 
attractions. 

Special  effort  also  is  being  directed  toward 
the  making  of  folder  heralds  suitable  for  the 
very  best  class  of  theatres.  The  finest  of  art 
work  and  printing  is  being  used  to  keep  these 
of  the  highest  standard. 

Another  new  accessory  which  is  now  in  the 
exchanges  is  the  salesman's  sample  book,  con- 
sisting of  handsome  binder  containing  minia- 


ture  scenes  from  all  productions,  as  well  as  the 
casts,  highlights  from  the  productions  and 
synopses  of  stories.  This  was  prepared  ex- 
clusively for  the  purpose  of  aiding  managers 
and  salesmen  in  discussing  Fox  product  with 
exhibitors. 

A  greater  variety  and  a  higher  class  of  other 
regular  accessories  also  is  the  general  rule. 
Regarding  photographs,  for  instance,  the  Fox 
exchanges  this  year  are  receiving  a  greater 
number  of  sets  as  well  as  a  greater  variety  of 
stills  than  ever  before.  Cuts  and  mats,  too, 
are  being  prepared  in  greater  variety  and  every 
attempt  is  being  made  to  get  up  the  kind  of 
advertising  material  of  this  type  that  will 
please  all  classes  of  exhibitors. 

The  plans  of  the  Fox  company  to  aid  the  ex- 
hibitors properly  to  exploit  their  short  subject 
attractions,  as  explained  by  Fred  C.  Quimby, 
short  subject  sales  manager,  are  comprehen- 
sive and  should  be  productive  of  excellent  re- 
sults. 

In  the  first  place  complete  press  books  will 
be  issued  by  the  Fox  company  with  each  two 
reel  series.  These  books  will  be  exactly  alike, 
except  in  the  number  of  pages,  the  books  now 
issued  with  the  starring  fatures  and  supreme 
attractions  produced  by  the  company.  They 
will  be  complete  in  every  detail  with  synopses, 
cuts  and  mats,  publicity  stories,  reviews  and  ex- 
ploitation suggestions.  For  lobbies  and  out- 
door advertising  the  Fox  company  will  get  up 
excellent  one  sheets  of  real  magnetism  which 
will  be  the  work  of  a  recognized  specialist.  In 
addition  to  this  there  will  be  an  ample  supply 
of  stills  for  newspapers  and  lobbies.  In  fact 
all  accessories  but  the  larger  sized  lithographs 
may  be  had  by  exhibitors  booking  the  Fox  two- 
reelers. 

For  Fox  News  and  Varieties  attractive  one 
sheets  will  be  available. 


Scenes  in  "The  Manicure  Girl,"  the  Paramount  picture  in  which  Bebe  Daniels  is  starred.     The  supporting  cast  includes  Edmund  Burns, 

Hale   Hamilton,  Charlotte  Walker  ?»d  Dorothy  Cumming. 


August  29,  1925 


MOVING    PICTURE  WORLD 


937 


MARIE  PREVOST 
Here,  in  a  pensive  mood,  is  the  delightful 
Warner  Brothers  star.  Miss  Prevost 
registered  one  of  her  greatest  character- 
izations in  Ernst  Lubitsch's  "Kiss  Me 
Again,"  winning  the  praise  of  the  critics. 
Monte  Blue  again  plays  opposite  the 
lovely  Marie. 

"Boy— Page  Tex  Rickard!" 

Looks  Like  the  Warner  Brothers  Are  Steal- 
ing His  Stuff 

Wirner  Bros,  have  put  a  smashing  box 
offic  :  punch  into  "Hogan's  Alley,"  their  pic- 
ture of  New  York  East  Side  life,  starring 
Monte  Blue,  by  engaging  several  world 
famous  pugilists  to  appear  in  ring  scenes  of 
the  production.  Among  them  are  James  J. 
Jeffries,  Ad  Wolgast,  Tommy  Ryan  (all 
champions  in  their  time)  and  several  others 
who  have  been  prominent  in  the  boxing  arena 
for  years. 

Ben  Turpin,  who  retired  from  the  screen 
several  months  ago  when  he  quit  Mack  Sen- 
nett,  has  been  induced  to  make  a  re-appear- 
ance on  the  screen  for  this  one  production. 
He  did  this  as  special  favor  to  Roy  del  Ruth, 
the  director,  his  former  director  on  the  Sen- 
nett  lot. 

The  three  comedians  of  "Hogan's  Alley" 
are  Willard  Louis,  Max  Davidson  and  Turpin. 
They  have  outstanding  roles  of  different 
types,  and  beside  the  big  thrill  angle,  "Hogan's 
Alley"  is  expected  to  develop  into  a  big 
laugh  picture. 


Barrymore's  "Don  Juan" 

Bess    Meredyth    Doing    the    Script — Mary 
Astor  in  Feminine  Lead 

Bess  Meredyth  has  been  chosen  by  War- 
ner Bros,  to  prepare  the  scenario  of  "Don 
Juan,"  the  famous  love  story  immortalized  in 
poetry  by  Byron.  This  picture  has  been 
selected  as  John  Marrymore's  next  vehicle 
for  Warner  Bros.,  on  their  1926-27  release 
schedule. 

Mary  Astor  has  been  chosen  to  play  the 
leading  feminine  role  in  "Don  Juan." 

When  they  appeared  in  "Beau  Brummel," 
Mr.  Barrymore  and  Miss  Astor  were  credited 
with  the  most  beautiful  profiles  in  screen- 
dom  and  many  letters  were  received  at  the 
Warner  offices  requesting  that  these  two 
players  be  cast  together  in  another  picture. 

BarrymoM  has  expressed  himself  as  en- 
tirely pleased  with  Miss  Astor's  work  in 
"Beau  Brummel,"  and  was  instrumental  in 
her  selection  for  the  role  of  "Esther"  in 
"Don  Juan." 


'Nightie  Night  Nurse"  Is 
Syd  Chaplin's  Next  Picture 


TGHTIE  NIGHT,  NURSE,"  a  title 
that  is  good  for  a  couple  of  laughs 
in  itself,  will  be  "Syd"  Chaplin's  next 
feature  comedy  for  Warner  Bros. 
"Nightie  Night,  Nurse"  is  a  story  by  Robt. 

E.  Sherwood,  of  'Life"  magazine,  and  has 
every  appearance  of  being  written  by  a  man 
who  knows  comedy  and  comedy  situations. 
It  will  be  a  fitting  successor  to  Chaplin's  last 
picture  "The  Man  on  the  Box." 

The  story  is  now  in  the  hands  of  Charles 

F.  (Chuck)  Reisner  who  will  direct  the  pic- 
ture. Reisner  was  responsible  for  the  direc- 
tion of  "The  Man  on  the  Box"  which  was 
previewed  the  other  night  and  took  the 
house  by  storm. 

"Nightie  Night,  Nurse"  has  every  indication 
of  topping  that.  Chaplin  and  his  finished 
pantomiming  can  build  and  use  situations  for 


laughs  that  make  a  good  logical  story  neces-1 
sary  and  this  yarn  by  Sherwood  more  than 
fills  the  bill. 

There  isn't  any  man  capable  of  writing  a 
comicer  story  than  he,  for  funny  quips  and 
"gags"  that  appear  in  his  magazine  are  more 
than  ample  proof  of  his  ability.  His  train- 
ing of  years  in  this  line  is  a  qualification  that 
not  every  one  has  the  opportunity  to  gain. 

Reisner,  who  worked  with  Charles  Chap- 
lin in  the  making  of  "The  Gold  Rush"  and  is 
responsible  for  the  scenario  of  Syd's  last, 
"The  Man  on  the  Box,"  also  plays  a  role  in 
that  picture.  He  is  known  as  the  original 
"gag"  man,  having  started  the  vogue  on 
the  Sennett  lot  about  eight  years  ago. 

Work  on  "Nightie  Night,  Nurse"  will  begin 
immediately. 


Four  New  Units  at  Work 

For  Warner;  Six  Preparing 


WITH  four  companies  now  in  actual 
production  and  six  more  ready  to 
start  within  a  week  or  ten  days, 
the  Warner  Bros,  schedule  of  forty  pictures 
for  the  year,  is  30  per  cent  completed.  Both 
the  Warner  lot  and  the  former  Vitagraph 
studio  are  kept  busy  with  the  construction 
of  new  sets  and  apparatus.  More  than 
$50,000  has  been  spent  already  in  equiping 
the  Vitagraph  for  faster  production,  accord- 
ing to  Bennie  Ziedman. 

Those  pictures  working  now  are  "The 
Sea  Beast" — "Compromise,"  "Hogan's  Al- 
ley" and  "The  Clash  of  the  Wolves." 

"The  Sea  Beast"  company  and  John  Barry- 
more  is  now  on  a  whaling  vessel  at  sea. 
Mr.  Barrymore  is  proving  himself  a  real 


able  seaman.  He  can  climb  the  riggings; 
and  swing  from  the  yard  arms  with,  the 
best  of  them.  He  has  refused  to  let  a  double 
work  him  even  in  the  long  shots. 

"Compromise,"  with  Irene  Rich  and  Clive 
Brook  in  the  featured  roles  are  at  the  present 
time  on  location  at  Big  Bear.  This  story 
by  Mr.  Jay  Gelzer  and  adapted  by  E.  J. 
Lowe,  Jr.,  is  one  Miss  Rich  has  been  anxious, 
to  play  in  for  some  time.  i 

"Hogan's  Alley"  with  Monte  Blue,  Patsy 
Ruth  Miller,  Louise  Fazenda  and  Willard 
Louis  is  to  be  one  of  the  big  pictures  of 
the  year.  Bennie  Ziedman,  production  ex- 
ecutive with  Jack  Warner  is  personally 
supervising  with   Roy  Del   Ruth  directing. 


John  A.  Steinson,  Warner  Bros.  Chicago  branch  manager,  has  arranged  in  the  display 
window  of  the  exchange  a  replica  of  the  main  Warner  studio  at  Hollywood,  with  plaques 
containing  the  rosters  of  directors  and  authors  and  the  names  of  stars  in  a  real  starry 
"firmament."    The  window  is  brilliantly  illuminated  with  many  electric  lights. 


938 


MOVING    PICTURE  WORLD 


August  29,  1925 


M.-G.-M.  Culver  City  Studios 
Are  Beehives  of  Activity 


THE  high  peak  of  summer  production 
is  being  approached  at  the  Metro- 
Goldwyn-Mayer  studio  where  prac- 
tically every  department  of  the  lot  is  working 
at  full  capacity. 

Among  the  pictures  now  actually  in  pro- 
duction is:  Marion  Davies'  "Lights  of  Old 
Broadway,"  which  is  a  screen  adaptation  of 
Laurence  Eyre's  stage  play,  "Merry  Wives  of 
Gotham,"  now  being  directed  by  Monta  Bell. 
This  is  one  of  the  most  pretentious  pictures 
of  the  year  and  a  large  cast,  including  Conrad 
Nagel,  is  supporting  Miss  Davies. 

Mae  Murray  is  appearing  in  "The  Masked 
Bride,"  adapted  by  Carey  Wilson  from  Leon 
Abrams'  original  story,  Robert  Z.  Leonard  is 
directing  Charlie  Ray  and  Pauline  Starke  in 
"A  Little  Bit  of  Broadway"  and  John  M. 
Stahl  is  directing  an  all  star  cast  in  "Memory 
Lane,"  adapted  by  Benjamin  Glazer  from 
Stahl's  original  story.  This  picture  is  to  be 
released  by  First  National. 

Construction  work  on  the  gigantic  Circus 
of  Antioch  set  for  "Ben  Hur"  is  being  rushed 
by  a'  construction  force  of  approximately  a 
thousand  men  and  Director  Fred  Niblo  will 
film  the  chariot  race  sequence  next  month, 
using  some  fifteen  thousand  people. 

King  Vidor's  "The  Big  Parade,"  is  almost 
ready  for  editing  and  titling  as  are  William 
Wellman's  "I'll  Tell  the  World"  and  Hobart 
Henley's  "An  Exchange  of  Wives."  The  fol- 
lowing have  been  almost  completely  cut : 
Edmund  Goulding's  "Sun-Up,"  Tod  Brown- 
ing's "The  Mystic,"  Christy  Cabanne's  "The 
Midshipman,"  starring  Ramon  Novarro,  and 
Victor  Seastrom's  "The  Tower  of  Lies," 
costarring  Lon  Chaney  and  Norma  Shearer. 

Edmund  Goulding  is  beginning  to  cast  for 
"Sally,  Irene  and  Mary"  and  King  Vidor  is 
preparing  for  rehearsal  of  Lillian  Gish's 
first  Metro-Goldwyn-Mayer  vehicle,  "La 
Boheme."  Christy  Cabanne  has  been  given 
his  script  of  "Dance  Madness"  and  the  con- 
tinuity of  Director  Benjamin  Christianson's 
"The  Light  Eternal"  will  be  ready  this  week. 


Director  Al  Raboch  will  receive  his  con- 
tinuity of  Rex  Beach's  "The  Auction  Block" 
within  the  next  few  days  and  continuity  is  in 
preparation  of  "Paris,"  the  big  production 
which  will  feature  ballets  and  costumes  cre- 
ated by  Erte.  This  picture  probably  will  be 
directed  by  Robert  Z.  Leonard.  Several 
other  scripts  for  big  fall  productions  are  in 
the  course  of  preparation,  including  Rafael 
Sabatini's  "Bardelys  the  Magnificent"  and 
Vincente  Blasco  Ibanez'  "The  Temptress." 


Mary  Carr  Chosen 

Mary  Carr  has  been  added  to  the  cast 
of  "Hogan's  Alley,"  which  is  an  original 
story  by  Gregory  Rogers,  with  Monte  Blue 
and  Patsy  Ruth  Miller  in  the  major  roles. 


ELEANOR  BOARDMAN 
One   of   the   latest   photographs   of  this 
noted     Metro-Goldwyn-Mayer  featured 
player. 


Lew  Cody,  Screen  Favorite, 

Signs  M.-G.-M.  Contract 


LEW  CODY,  one  of  the  most  popular 
players  on  the  screen,  and  a  firm  favor- 
ite with  film  fans  the  country  over, 
has  been  placed  under  a  long  term  contract 
by  Metro-Goldwyn-Mayer.  He  has  recently 
been  appearing  in  M.-G.-M.  pictures  with 
decided  success. 

Under  the  terms  of  the  contract  Cody  will 
be  featured  in  totally  different  roles  than  have 
been  his  forte  in  recent  years.  The  contract 
is  to  take  effect  immediately. 

During  the  last  several  months,  Metro- 
Goldwyn-Mayer  have  experimented  with  Lew- 
Cody  in  light  comedy  roles  which  have  vir- 
tually taken  the  country,  by  storm.  In  "A 
Slave  of  Fashion"  Cody  has  met  with  nation- 
wide success  as  a  subtle  comedian.  His 
future  work  for  M-G-M  will  be  chiefly  along 
rficsc  lines  in  leading  roles. 


Lew  Cody's  carrer  has  been  one  of  the 
most  interesting  in  filmdom.  At  one  time  he 
was  heavily  featured  as  "a  ladykiller."  He 
was  almost  ruined  professionally  because  of 
the  type  of  characters  he  portrayed.  To  off- 
set this  he  personally  toured  the  country 
meeting  the  public.  His  real  personality  was 
immediately  apparent  and  through  his  own 
efforts  he  swung  public  favor  and  became 
more  popular  than  ever.  Cody  is  one  of  the 
best  liked  players  on  the  Coast,  and  during 
his  visit  to  New  York  was  lionized.  While 
he  was  abroad,  making  "The  Sporting 
Venus",  it  was  demonstrated  that  he  is  held 
in  high  favor  in  Europe,  being  enthusias- 
tically received  wherever  he  went. 

During  the  last  year  he  has  rapidly  in- 
creased his  popularity  under  the  M-G-M  ban- 
ner with  the  result  that  today  he  is  one  of 
the  greatest  favorites  of  the  fans. 

Among  Lew  Cody's  more  recent  pictures 
are  "So  This  Is  Marriage",  "Man  and  Maid", 
"The  Sporting  Venus",  "A  Slave  of  Fashion" 
and  "Time  The  Comedian."  His  next  pic- 
tures for  Metro-Goldwyn-Mayer  will  be  "Ex- 
change of  Wives"  in  which  he  will  appear 
with  Eleanor  Boardman  and  Renee  Adoree, 
and  "Dance  Madness",  in  which  he  will  ap- 
pear with  Aileen  Pringle. 


Tom  Mix  Starts  Work 


"TAKING  NO  CHANCE" 
Bert  Roach,  the  jolly  comedian,  and  rapidly  winning  favor  as  a  featured  Metro-Goldwyn- 
Mayer  player,  has  got  his  ball  up  to  within  a  few  inches  of  the  hole,  and  is  using  the 
handle  of  his  golf  stick  on  a  billiard  shot. 


Making    His    Third    Fox    Production  for 
1925-26 

With  the  addition  of  Alec  Francis  to  the 
exceptional  cast  of  "The  Yankee  Senor,"  Fox 
Film  Corporation  production  in  which  Tom 
Mix  is  the  star,  the  production  of  the  photo- 
play adaption  of  Katherine  Fullerton  Gar- 
ould's  story  is  well  under  way.  Announce- 
ment of  the  selection  of  Alec  Francis  for  a 
role  completes  one  of  the  best  supporting 
companies  gathered  for  a  Tom  Mix  picture. 
Other  performers  will  be  Olive  Borden,  as 
leading  lady;  Francis  MacDonald,  Kathryn 
Hill,  Margaret  Livingston,  Tom  Kennedy, 
Martha  Mattox  and  Raymond  Wells. 


August  29,  1925 


MOVING   PICl  V  KE  WORLD 


93S 


United  Artists  Corporation  Exploiting  I 
Pickford,  Chaplin  and  Fairbanks  Pictures 


WITH  the  sound  of  smashing  box  office 
records  pointing  to  extended  runs, 
and  a  special  staff  of  field  men  as- 
sisting exhibitors,  the  new  United  Artists 
Corporation  pictures  have  been  further 
strengthened  by  a  series  of  national  exploita- 
tion tie-ups  arranged  by  the  department  re- 
cently created  by  Hiram  Abrams  and  Joseph 
M.  Schenck  and  headed  by  Harry  Brand. 

Six  field  men  are  already  working  in  vari- 
ous sections  of  the  country,  with  more  to  be 
added.  Reports  from  exhibitors  on  the  first 
showings  of  the  Fairbanks  "Don  Q,  Son  of 
Zorro,"  and  "Sally  of  the  Sawdust"  state  the 
eclipsing  of  records  despite  the  summer  sea- 
son. 

The  national  tie-ups  arranged  enable  ex- 
hibitors to  collaborate  with  the  concerns  in- 
volved on  whatever  scale  the  exhibitor  deems 
most  appropriate  for  local  conditions.  They 
insure  the  co-operation  of  commercial  houses 
noted  for  the  elaborate  scope  of  their  adver- 
tising. 

For  Mary  Pickford's  "Little  Annie  Rooncy" 
the  transcending  exploitation  feature  is  a 
waltz  and  fox  trot  orchestration  of  the  song 
by  Vincent  Lopez,  leader  of  one  of  the  na- 
tion's most  famous  dance  orchestras.  Lopez's 
orchestra  is  the  most  popular  feature  of  all 
radio  programs,  being  broadcast  from  the 
ball  room  of  the  Hotel  Pennsylvania  by  wire 
from  New  York  and  Chicago  to  millions  of 
"listeners  in." 

Lopez  will  make  "Little  Annie  Rooney"  the 
feature  of  his  broadcasting  programs  for  an 
entire  month.  His  fox  trot  arrangement 
which  will  be  included  in  the  orchestration 
will  be  a  distinct  novelty.  Copies  will  be 
made  of  the  Lopez  orchestration  to  be  dis- 
tributed by  radio  stations  throughout  the 
country  and  for  the  musical  programs  of  the- 
atres playing  the  Pickford  film. 

Another  attractive  feature  for  "Little  An- 
nie Rooney"  is  a  song  herald,  a  miniature 
sheet-music  duplication.  On  the  reverse  side 
are  illustrations  from  the  film. 

What  is  proving  to  be  one  of  the  most 
widespread  tie-ups  ever  effected  has  been  se- 
cured for  Charlie  Chaplin's  great  comedy, 
"The  Gold  Rush."  It  involves  the  two  songs 
composed  by  Chaplin  while  filming  "The  Gold 


MARY  PICKFORD 
When  "Little  Annie  Rooney"  is  released 
to  the  millions  of  admirers  of  this  ex- 
quisite star,  it  will  be  noted  that  Mary 
has  returned  to  the  type  of  picture  that 
made  her  famous  and  gave  her  a  big  lead 
over  all  of  her  rivals  for  a  number  of 
years.  Miss  Pickford  will  continue  with 
this  program  for  at  least  two  additional 
pictures.  United  Artists  Corporation  is 
exploiting  "Little  Annie  Rooney"  heavily. 
It  is  a  "showman's  picture." 

Rush."  They  are  being  issued  by  the  music 
publishing  houses  of  Irving  Berlin  and  M. 
Witmark  &  Son,  and  the  phonograph  com- 
pany, the  latter  of  which  is  making  a  double- 
disc  record  of  the  two  fox  trots.  The  song 
houses  are  displaying  photographs  of  Chaplin 
and  mention  of  "The  Gold  Rush"  on  the  cov- 
ers, wHile  the  Brunswick  company  gives 
similar  credit  in  its  advertising.  Window  tie- 
ups  are  available  to  exhibitors  by  the  thou- 
sands of  local  dealers  of  all  three  companies. 

The  Chaplin  comedy  will  have  the  benefit 
further  of  a  national  tie-up  with  the  Postal 
Telegraph  Company,  which  is  featuring  fac- 
similes  of   telegrams  of   congratulation  to 


Chaplin  for  his  great  achievement  in  "The 
Gold  Rush."  These  telegrams  are  from  th< 
foremost  stars  of  the  screen  world— Man 
Pickford,  Douglas  Fairbanks,  Rudolph  Valen 
tino,  William  S.  Hart,  Norma  and  Constance 
Talmadge  and  Buster  Keaton.  These  tele 
grams  will  also  ■  be  valuable  for  lobby  dis 
plays. 

Still  another  big  Chaplin  tie-up  is  a  pape 
cutout  of  the  famous  Chaplin  derby.  Th< 
Pace  Press  of  New  York  is  issuing  severa 
hundred  of  these  which  exhibitors  can  secun 
for  distribution  to  children  at  slight  cost. 

A  sterling  exploitation  achievement  effectee 
for  Douglas  Fairbanks  in  "Don  Q,  Son  o 
Zorro,"  is  that  which  links  the  Y.  M.  C.  A. 
which  is  issuing  at  its  own  expense  herald 
setting  forth  Fairbanks'  views  on  clean  livinj 
and  physical  perfection.  The  herald  is  issue< 
in  connection  with  the  "Y's"  membership  cam 
paign.  Doug's  exploits  and  physical  attain 
ments  in  "Don  Q"  are  remarked  on  as  the  re 
ward  of  physical  perfection,  and  pictures  o 
Fairbanks  in  athletic  poses  add  furthe 
value. 

"Don  Q,  Son  of  Zorro,"  gets  a  further  ex- 
ploitation impetus  from  a  tie-up  with  th> 
book  publishing  house  of  Grosset  &  Dunlaf 
This  company  will  re-issue  the  novel,  "Do) 
Q's  Love  Story,"  on  which  the  Fairbanks  filn 
was  based.  The  re-issue  will  be  a  popula 
priced  edition,  with  a  cover  illustrated  b; 
Doug  in  his  now  famous  whip-cracking  pose 
and  an  inscription  on  the  cover  and  title  pag 
mentioning  its  relation  to  "Don  Q,  Son  o 
Zorro." 

To  further  augment  the  record-breakin; 
program  in  prospect  for  United  Artists  Cor 
poration  is  a  special  line  of  exploitation  an* 
advertising  suggestions  on  D.  W.  Griffith' 
"Sally  of  the  Sawdust." 

The  department  is  now  concentrating  o 
the  exploitation  of  Valentino's  "The  Lon 
Eagle"  and  William  S.  Hart's  "Tumbleweed. 

The  field  staff  at  present  working  in  con 
junction  with  exhibitors  and  the  districts  are 
James  Ashcraft,  Chicago;  Fred  Schaefei 
Toronto,  Canada ;  Fred  Wallace,  Detroit 
Charles  Baron,  Omaha;  Leon  Victor,  Phil^ 
delphia,  and  A.  J.  Kennedy,  Seattle.  Other 
are  to  be  added  shortly. 


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Lew  Cody  undertakes  to  show  'em  how  to  keep  fit  and  gets  it  in  the  neck,  all  between  scenes  of  Hobart  Henley's  Metro-Goldwyn-Maye 
production  of  "An  Exchange  of  Wives,"  by  Cosmo  Hamilton,  in  which   he   is    featured   with    Eleanor    Boardman,   Renee    Adoree  an 

Creighton  Hale. 


940 


MOVING   PICTURE  WORLD 


August  29.  1925 


Indianologist  Is  Engaged  by 
Stromberg  for  "Last  Frontier 


HUNT  STROMBERG  has  engaged  Col. 
Tim  McCoy,  famous  Indianologist  and 
government  Indian  agent,  to  handle  the 
8,000  Indians  in  "The  Last  Frontier."  McCoy- 
is  now  in  Wyoming  rounding  up  the  various 
tribes  which  will  participate  in  the  scenes  of 
Indian  warfare  in  this  big  western  spectacle 
which  will  be  released  by  Producers  Dis- 
tributing Corp. 

Colonel  McCoy  is  held  in  great  esteem  by 
the  Indians  to  whom  he  is  known  as  "High 
Eagle."  He  has  made  a  life  study  of  their 
habits,  their  customs  and  their  racial  peculiari- 
ties, and  he  speaks  seven  tribal  languages  in 
addition  to  being  an  expert  in  the  sign  lan- 
guage. He  achieved  international  recognition 
when  he  secured  and  handled  the  Indians  em- 
ployed in  connection  with  the  road  shows  of 


IN  continuation  of  his  policy  of  bringing 
the  screen's  biggest  acting  talent  to  the 
independent  market,  B.  P.  Schulberg  this 
week  signed  Robert  Frazer  for  the  lead  in 
his  forthcoming  Preferred  Picture,  "The 
Other  Woman's  Story,"  which  Gasnier  will 
direct  from  the  story  by  Peggy  Gaddis. 

During  recently  months  Mr.  Schulberg 
has  sponsored  the  first  independent  appear- 
ance of  five  other  prominent  players.  Anita 
Stewart  and  Bert  Lytell  signed  with  an 
independent  company  for  the  first  time  to 


"The  Covered  Wagon,"  and  is  the  only  man 
e«er  able  to  induce  primitive  American  In- 
dians to  cross  the  water  to  Europe,  which  he 
did  in  connection  with  the  European  presenta- 
tion of  the  Cruze  picture. 

Colonel  McCoy  was  recently  chosen  to  man- 
age "The  Last  Great  Council,"  the  feature  at- 
traction of  the  next  world's  fair,  to  be  held  in 
Philadelphia  in  1926.  For  the  first  time  in  his- 
tory every  Indian  tribe  in  America  will  set 
aside  all  ancient  tribal  enmities  and  smoke  the 
pipe  of  peace  in  one  great  council. 

In  addition  to  taking  charge  of  the  Indians 
in  "The  Last  Frontier,"  Colonel  McCoy  will 
also  be  a  member  of  the  cast  and  Stromberg 
believes  that  he  has  a  real  "find"  in  this  new 
screen  perosnality. 


play  in  the  Schulberg  screen  version  of 
David  Belasco's  play,  "The  Boomerang." 

Ethel  Clayton  made  a  similar  debut  in 
"The  Mansion  of  Aching  Hearts";  Mae 
Busch  in  "The  Triflers"  and  Alice  Joyce 
in  "White  Man." 

Frazer  has  appeared  exclusively  in  the 
past  for  Metro-Goldwyn  with  the  exception 
of  a  few  roles  for  other  national  organiza- 
tions for  which  his  services  were  loaned. 
He  is  the  first  of  several  big  players  with 
whom   Mr.   Schulberg  is  now  negotiating. 


A  new  portrait  of  Hunt  Stromberg,  who 
is  now  busily  engaged  in  preparing  for  the 
filming  of  "The  Last  Frontier,"  which  he 
is  to  personally  direct  and  dedicate  to 
the  memory  of  Thomas  H.  Ince,  who  con- 
ceived it.  "The  Last  Frontier"  will  be 
one  of  the  most  pretentious  attractions 
on  the  Producers  Distributing  Corpora- 
tion program  for  this  season. 

Studio  Capacity  Tripled 


New  Generator  Plant  Speeds  Up  Educational 
Production 

Seven  comedy  companies  are  going  full 
blast  at  the  new  Educational  Studio,  turning 
out  Jack  White  Productions  and  the  come- 
dies which  will  form  a  large  portion  of  the 
releases  of  Educational  Film  Exchanges,  Inc., 
during  the  1925-26  season. 

Working  on  the  big  new  stages  are  five 
companies  producing  the  two-reel  comedies 
of  the  Hamilton,  Lupino  Lane,  Mermaid  and 
Juvenile  series,  and  two  companies  producing 
single-reel  Cameo  Comedies. 

The  units  at  work  at  the  studio  caught  their 
mid-winter  stride  with  the  final  installation 
of  the  new  generator  plant  which  will  more 
than  triple  the  former  capacity  of  the  elec- 
trical equipment  of  the  huge  studio.  With 
an  abundance  of  current  and  lamps  the  units 
can  now  keep  up  the  pace  without  being 
handicapped  by  a  shortage  of  current  for  the 
lamps. 


Asher  Arrives  on  Coast 


To  Aid  in  Production  of  "Two  Blocks  Away," 
New  "U"  Jewel  for  Second  White  List 

E.  M.  Asher  has  just  arrived  at  Universal 
City,  Cal.,  where  he  will  assist  the  studio  offi- 
cials at  the  plant  of  Universal  in  the  produc- 
tion of  "Two  Blocks  Away,"  one  of  the  new 
Jewel  pictures  scheduled  for  the  Second  White 
List.  Now  that  Asher  has  reached  the  Coast, 
production  on  the  picture  will  be  commenced 
without  delay. 

"Two  Blocks  Away"  was  acquired  by  Uni- 
versal from  Asher  and  the  Faultless  Pictures 
Corporation,  with  the  provision  that  the  pro- 
duction should  be  a  joint  effort.  It  is  planned 
to  be  one  of  Universal's  most  important  win- 
ter releases.  It  will  reach  the  screen  February 
7,  according  to  present  intent. 

Harry  Pollard  will  direct.  Several  prom- 
inent screen  stars  will  be  featured  in'  the  cast, 
including  George  Sidney,  Charles  Murray,  Vera 
Gordon  and  Alex  Carr. 


Estelle  Bradley,  Mermaid  Comedy  leading  lady,  reads  the  directions  while  Johnny 
Arthur,  Tuxedo  Comedy  star,  tries  to  put  the  darned  thing  together.  E.  W.  Hammons, 
president  of  Educational  Film  Exchanges,  Inc.  (left)  and  Jack  White,  director  general 
of  productions  at  the  Educational  Studio,  in  front  of  the  new  $12,000  generator  set 
which  arrived  at  the  studio  during  Mr.  Hammons'  recent  visit. 


Schulberg  Brings  Big  Stars 
To  the  Independent  Market 


August  29,  1925 


MOVING    FICTURE  WORLD 


94 


Chadwick's  "Thoroughbred's" 
Unhampered,  Are  Making  Good 


BELIEVING  that  no  one  man  is  capable 
of  directing  mentalities  from  a  great 
distance  and  that  it  is  impossible  to 
pool  personalities,  I.  E.  Chadwick  began,  this 
season,  an  innovation  in  studio  control  that 
is  destined  to  be  far  reaching  in  its  influ- 
ence. 

Chadwick  has  no  studio  manager,  no  pro- 
duction manager,  no  scenario  chief,  and, 
above  all,  no  director  general.  From  present 
indications,  he  seems  to  have  struck  upon  a 
happy  medium  of  production  that  foretells 
the  biggest  season  he  has  known  in  all  his 
many  years  as  producer  and  distributor  of 
feature  pictures. 

Mr.  Chadwick,  this  season,  will  send  out 
through  his  various  distributing  channels 
thirteen  attractions  in  which  Charles  Ray, 
Theda  Bara,  George  Walsh,  Lionel  Barry- 
more  and  Larry  Semon  will  star.  The  thir- 
teen subjects  have  been  O.  K.'d  and  work 
begins  on  one  the  instant  the  other  is  com- 
pleted and  a  new  supporting  cast  assembled. 
The  thirteen  stories  were  contracted  for  be- 
fore the  first  one  was  started,  and  they  were 
as  widely  varying  as  the  human  mind  could 
make  them. 

Ray  must  have  stories  of  a  rural  or  semi- 
rural  nature,  with  sufficient  comedy  relief  to 
afford  contrast.  Walsh  is  the  extreme  op- 
posite type,  requiring  romantic,  virile,  he- 
man  stuff,  while  Larry  Semon  is  the  buffoon 
and  demands  extreme  satire,  slapstick,  broad 
comedy  and  just  the  myth  of  a  plot  to  bring 
out  his  best.  Lionel  Barrytmore  is  entirely 
antithetic.  He  requires  subtle,  intriguing, 
poignant  material,  the  best  to  bring  forth  all 
the  traditional  histrionism  of  the  Barrymore 
clan,  and  the  best  to  exploit  this  great  actor. 
Heavy  dramatic  roles  have  been  assigned 
Barrymore. 

Theda  Bara,  who  in  her  day  and  until  her 
voluntary  retirement  several  years  ago  en- 
joyed the  most  uniquely  popular  place  be- 
fore the  film  fans  of  the  world,  will  appear 
in  one  vehicle  of  the  nature  that  popularized 
her  and  which  has  been  completed  and  awaits 
release  now. 

Mr.  Chadwick,  therefore,  saw  before  him 
thirteen  stories  adaptable  to  some  one  of  the 
stars  under  his  banner. 


The  four  directors  essential  to  the  material- 
ization of  the  stories  were  brought  in  and 
discussed  the  stories.  There  was  no  dicta- 
tion from  Chadwick. 

"The  stories  are  there,  the  studios  avail- 
able, the  following  stars  have  been  assigned, 
these  supporting  players  are  at  your  disposal, 
you  can  spend  so  much  money  on  each  story." 

That  was  Chadwick's  side  of  the  story. 

The  directors'  side  was  never  spoken. 

First  to  come  under  the  wire  was  a  special 
Hunt  Stromberg  production,  "Paint  and 
Powder,"  visualized  from  the  Saturday  Eve- 
ning Post  story,  "The  Romance  of  an  Ac- 
tress," and  it  told  in  no  humble  words  what 
the  season  would  bring. 

"  'Paint  and  Powder'  will  not  be  exceeded 
as  a  box  office  attraction  this  year;  it  will 
not  be  paralleled  as  a  poignant  romantic  story 
and  as  a  production  stands  forth  as  an  artistic 
achievement,"  says  Chadwick.  "It  has  Elaine 
Hammerstein  in  the  best  role  she  has  ever 
essayed,  and  a  supporting  cast  of  great  prom- 
inence. 

Lionel  Barrymore  in  "The  Bells"  needs  no 
comment.  For  thirty  years  this  has  been  a 
great  stage  attraction,  the  role  of  Matthias 
one  of  the  sturdiest  ever  given  an  actor  to 
portray  and  the  plot  one  of  the  most  grip- 
ping that  ever  has  been  recorded. 

Charles  Ray  in  "Some  Pun'kins"  brings 
back  the  great  favorite  in  the  type  of  picture 
that  made  him  famous,  and  Larry  Semon  in 
"The  Perfect  Clown"  is  said  to  be  by  far  the 
best  plot  and  situation  opportunity  that  Se- 
mon has  ever  had  offered  him. 

Chadwick  bought  the  stories,  hired  the 
stars,  engaged  the  directors,  permitted  the 
supporting  cast  to  be  chosen  and  then  sat 
back  with  the  thought  that  these  mentalities 
were  capable  of  doing  in  their  individual  ways 
their  parts  without  dictation  from  him. 

He  felt  that,  sitting  at  his  desk  3,000  miles 
away,  he  would  be  placing  his  producing  as- 
sociates at  a  disadvantage  by  in  any  way 
interfering,  so  he  gave  his  thoroughbreds  a 
free  rein,  and  in  the  first  three  instances  so 
far  noted — three  completed  productions — 
they  all  found  the  middle  of  the  road  and  the 
best  route  home. 


I.  E.  CHADWICK 
President  of  Chadwick  Picture*  Corporatioi 

Reichenbach  With  Chadwick 


Will   Exploit   the   1925-26   Season  Prograi 

It  is  announced  from  the  Chadwick  hea 
office  that  Harry  Reichenbach,  the  publicis 
has  been  signed  by  this  concern  to  hand! 
special  exploitation  and  publicity  on  th 
forthcoming  program. 

"The  Wizard  of  Oz,"  two  of  the  Georg 
Walsh  series,  "The  Unchastened  Woman 
and  two  of  the  Charles  Ray  series  are  con 
pleted  and  ready  for  release.  All  of  thes 
productions  are  included  in  the  1925-26  seaso 
program,  and  Reichenbach  will  be  largely  it 
strumental  in  exploiting  them. 

Reichenbach  will  have  the  best  foundatio 
on  which  to  base  his  campaign.  Most  of  tr 
productions  included  in  the  forthcoming  pr< 
gram  are  based  on  well  known  novels,  plaj 
or  stories  with  stars  of  the  first  calibre  an 
excellent  casts. 


Chadwick  September  Releases 

Of  the  seventeen  pictures  on  the  Chadwic 
program  for  the  coming  year  arrangements  fc 
the  release  of  the  next  three  have  been  con 
pleted.  "The  Unchastened  Woman,"  starrin 
Theda  Bara;  "Some  Pun'kins,"  starring  Charli 
Ray,  and  "The  Prince  of  Broadway,"  starrin 
George  Walsh  are  scheduled  for  Septemb( 
release. 


Scenes  in  "Some  Pun'kins,"  in  which  Charlie  Ray  is  starred  by  Chadwick  Pictures.  Duane  Thompson  is  the  girl. 


942 


MOVING    PICTURE  WORLD 


August  29.  1925 


Melodrama  is  Keynote  of 

New  F.  B.  O.  Productions 


MELODRAMA,  vigorous  and  nn 
ashamed,  will  l>e  the  keynote  of  a 
majority  of  the  stories  now  in  pro- 
duction or  about  to  be  filmed  by  F.  B.  O. 
lOCOrding  to  advices  from  the  West  Coast 
Studios. 

The  passing  of  the  sex  story  and  t he  so- 
:iety  drama  of  sophistication  is  recognized, 
it  is  stated,  by  all  practical  producers  and 
F.  B.  O.  is  concentrating  on  stories  of  a 
more  vigorous  and  wholesome  '  calibre  in 
which  the  out-door  drama  will  doubtless  prc- 
lominate. 

Fred  Thomson,  whose  rise  to  stardom  has 
jeen  one  of  the  features  of  the  year  in  mo- 
ion  picture  circles,  is  filming  chase  scenes  for 
lis  next  F.  B.  0.  Western  Special,  "Ridin'  the 
Winds,"  an  original  story  by  Marion  Jack- 
on.  Del  Andrews  is  directing.  Silver  King, 
Thomson's  big  white  horse,  has  a  role  in 
vhich  comedy  and  sentiment  are  the  pre- 
lominating  elements. 

"Three  Wise  Crooks"  is  the  next  Evelyn 
rtrcnt  vehicle,  work  having  been  launched 
ast  week  under  the  direction  of  F.  Harmon 
Weight,  who  achieved  his  greatest  distinc- 
tion recently  by  directing  "Drusilla  Witli 
\  Million"  for  F.  B.  0.  "Three  Wise  Crooks" 
s  the  joint  work  of  John  C.  Brownell  and 
•"red  Kennedy  My  ton,  east  and  west  coast 
tcenario  editors  of  F.  B.  O.  and  presents 
he  little  star  in  the  sort  of  character  for 
vhich  she  is  becoming  famous.  Other  novels 
ind  stage  plays  are  being  sought  for  Brent 
.chicles  in  the  future. 

Emory  Johnson  has  just  returned  from 
San  Francisco  where  a  week  was  spent  film- 
ng  the  climax  of  his  newspaper  melodrama, 
'The  Last  Edition."  Through  the  courtesy 
)f  the  owners  of  the  San  Francisco  Chronicle 
he  press  room  of  that  publication  was  used 
as  a  "set"  in  which  the  most  thrilling  ac- 


tion of  the  story  takes  place.  This  bids  fair 
to  be  Johnson's  most  important  offering  since 
his  memorable  picture  "The  Third  Alarm." 
Ralph  Lewis,  who  has  rejoined  the  Johnson 
forces,  will  have  the  star  role,  that  of  an 
assistant  foreman  in  the  press  room  of  a 
ureat  newspaper.  "The  Last  Edition"  will  be 
released  early  in  autumn. 

An  interesting  event  of  last  week  at  F.  B. 
O.  was  the  debut  of  Tom  Tyler,  recently 
signed  as  a  star  in  Western  productions. 
Tyler,  whose  real  name  is  William  Burns, 
won  the  national  amateur  weight  lifting 
championship  this  year.  He  is  a  finished 
actor  and  horseman.  His  first  vehicle  will 
be  an  original,  "Let's  Go,  Gallagher,"  by 
Percy  Heath  and  James  Gruen.  The  latter 
will  co-direct  with  Bob  De  Lacey.  Tyler  will 
be  starred  by  F.  B.  O.  in  a  series  of  eight 
Westerns,  geared  for  action  and  comedy. 

Maurice  (Lefty)  Flynn,  under  the  direc- 
tion of  Harry  Garson,  is  at  work  on  "Heads 
Up,"  a  comedy  melodrama  laid  in  South 
America.  It  is  by  A.  E.  Barranger. 

Bob  Custer  is  at  work  on  "A  Man  of 
N'erve"  and  F.  B.  O.'s  two  reel  company  of 
comedians,  headed  by  Alberta  Vaugh,  is  film- 
ing the  second  episode  of  a  new  series  by 
Nell  Martin,  called  "The  Adventures  of 
Mazie."  Al  Cooke,  Kit  Guard  and  Larry  Kent 
appear  in  the  cast  and  the  co-directors  arc 
Ralph  Ceder  and  Jimmy  Wilkinson. 

Dic'<  Talmadge  contributes  his  mercurial 
career  of  stunts  in  "Dr.  Jim,"  by  James  Bell 
Smith,  and  Associated  Arts,  headed  by  Lud- 
wig  Erb  and  O.  E.  Goebel  are  preparing 
to  film  "Flaming  Waters,"  a  drama  of  the  oil 
industry.  F.  Harmon  Weight  has  been  signed 
to  direct  this  production,  which  will  be  pro- 
duced along  the  same  elaborate  lines  as 
"Drusilla  With  a  Million,"  which  also  goes 
to  the  credit  of  Associated  Arts. 


Rtx   Lease   will   be  Hen  in   F.  B.  0.'»  "The 
Last  Edition." 

Carmel  Myers  Assigned 

Hary  Rapf.  associate  Mctro-Goldwyn- 
Mayer  studio  executive,  announced  last  week 
that  he  has  assigned  Carmel  Myers  the  lead- 
ing role  in  Benjamin  Christianson's  next  pro- 
duction for  M-G-M,  which  has  not  as  yet 
been  titled.  Owing  to  the  fact  that  she  has 
been  enacting  the  role  of  Iras  in  "Ben  Hur," 
under  the  direction  of  Fred  Niblo,  Miss 
Myers  has  not  been  able  to  appear  in  any 
other  film  production  for  the  last  several 
months. 


The  game  of  football  provides  a  merry  sequence  of  fun  in  Harold  Lloyd's  new  Pathe 
feature  comedy,  "The  Freshman." 


Blackton  Films 
for  Warner  Bros. 

Harry  M.  Warner  made  known  this 
week  the  arrangements  under  which  J. 
Stuart  Blackton  is  to  produce  for 
Warner  Bros.  Under  the  terms  of  the 
contract  the  Warners  will  distribute 
this  year  four  photoplays  to  be  pro- 
duced by  a  corporation  of  which  Mr. 
Blackton  is  the  directing  head. 

The  first  of  these  productions  will 
be  "The  Gilded  Highway,"  adapted  by 
Marian  Constance  from  W.  B.  Max- 
well's story,  "A  Little  More."  The 
cast,  as  so  far  selected,  includes  Mack- 
lyn  Arbuckle,  John  Harron,  Dorothy 
Devore,  Myrna  Loy,  Florence  Turner, 
Tom    Mills   and   Sheldon  Lewis. 

Particular  interest  attaches  to  the 
announcement  that  Miss  Turner  is 
again  to  appear,  and  under  Mr.  Black- 
ton's  direction,  for  this  well  known  di- 
rector was  one  of  the  "discoverers"  of 
the  long  popular  star  in  the  early  days 
of  Vitagraph,  when  the  Brooklyn 
studios  of  that  organization  were  the 
cradle  of  movie  favorites.  Florence 
Turner  was  the  first  girl  player  to  be- 
come a  screen  idol  and  her  popularity 
never  waned. 

J.  Stuart  Blackton  was  among  the 
pioneers  of  the  film  industry.  He  re- 
mained as  vice-president  of  Vitagraph 
until  the  purchase  of  the  company  by 
Warner  Bros,  a  few  months  ago,  and 
throughout  the  intervening  years  he 
has  continued  to  direct  some  of  the 
most  notable  of  picture  successes. 


August  29,  1925 


MOVING    PICTURE  WORLD 


943 


"Drusilla  With  a  Million" 
Praised  by  Chicago  Critics 


"D 


RUSILLA  WITH  A  MILLION," 
the  Associated  Arts  Corporation 
F.  B.  O.  Gold  Bond  production 
which  began  its  meteoric  career  at  the  Cap- 
itol Theatre,  New  York,  continues  to  shatter 
all  records  wherever  it  is  played.  That  it 
meets  with  the  enthusiastic  endorsement  of 
the  press  is  evidenced  by  the  reception  ten- 
dered the  production  during  its  run  in  Chi- 
cago, a  city  as  hard  to  please  as  New  Yprk. 

Bob  Reel,  of  the  American,  Chicago, 
says: 

"If  'Drusilla  With  a  Million'  does  not  run 
away  with  a  goodly  number  of  hearts  at 
the  Orpheum  Theatre,  it  will  not  be  be- 
cause of  any  half-hearted  attempt.  That 
the  picture  exerts  considerable  heart  appeal 
was  pretty  conclusively  proved  when  the 


spectator  at  the  performance  attended  by 
his  column  applauded  at  the  crucial  moment 
of  the  courtroom  sequence  climaxing  the 
picture. 

"Mary  Carr  is  'Drusilla'  ...  It  is  a  part 
that  Mrs.  Carr  knows.  Priscilla  Bonner,  as 
the  orphan  and  unhappy  mother,  dis- 
tinguished herself  in  the  courtroom  scenes. 
The  picture  is  an  excellent  one." 

Genevieve  Harris  of  the  Chicago  Post 
also  waxes  enthusiastic.  This  is  what  Miss 
Harris  thinks  of  the  picture: 

"Mary  Carr  in  an  excellent  role.  Mrs. 
Carr  is  artist  enough  not  to  overdo  her  role. 
She  is  pathetic  but  not  mawkish.  The  role 
of  'Drusilla'  gives  this  talented  actress  one 
of  the  best  parts  she  has  had  since  her  fa- 
mous 'Over  the  Hill'  success.  It's  as  much 
fun  as  a  circus!" 


H.  R.  H.  to  See 
"Charley's  Aunt" 

Another  signal  honor  has  come  to 
"Charley's  Aunt,"  Al  Christie's  big  fea- 
ture which  has  been  achieving  a  con- 
tinuous string  of  successes  during  the 
past  several  months. 

By  request  a  print  of  "Charley's 
Aunt"  has  been  shipped  to  Africa  for 
the  entertainment  of  the  Prince  of 
Wales  who  is  still  on  his  Southern  trip 
through  various  outlying  countries. 

The  request  for  "Charley's  Aunt" 
came  to  Ideal  Films,  London,  who  are 
releasing  the  picture  in  England  fol- 
lowing the  successful  showing  in  Lon- 
don at  the  Tivoli  Theatre. 


The  Ancient  Mariner, "  With 
Paul  Panzer  in  Title  Role 


West  Returns  to  Screen 

Charles  West,  who  has  been  absent  from 
the  screen  for  several  years,  has  returned  to 
motion  pictures  as  a  "heavy"  in  Cecil  B.  De 
M  die's  personally  directed  production,  "The 
Road  to  Yesterday."  West  is  a  veteran  of  the 
old  Biograph  days,  and  has  appeared  in  a 
number  of  more  recent  successes,  including 
"Manslaughter"  under  De  Mille,  "The  Witch- 
ing Hour,"  "The  Eternal  Three,"  and  "Red 
Lights." 


PRODUCTION  work  on  "The  Ancient 
Mariner,"  the  superspectacle  film  adapted 
from  Samuel  Taylor  Coleridge's  alle- 
gorical poem,  is  well  under  way,  according 
to  an  announcement  of  Fox  Film  Corporation. 

Henry  Otto,  who  created  the  screen  classic 
from  "Dante's  Inferno,"  selected  the  island  of 
Santa  Cruz,  off  the  Southern  California  coast, 
as  location"  for  some  of  the  marine  sequences 
of  the  photoplay  because  of  the  restless  mystery 
of  the  deep  which  abounds  along  these  rugged 
shores. 

Paul  Panzer  has  been  cast  for  the  leading 
role  of  "The  Ancient  Mariner"  and  more  than 
a  score  of  old  salts,  symbolic  of  the  diversified 
characters  immortalized  in  the  famous  poem, 
accompanied  him  and  the  William  Fox  director 
on  this  adventurous  pilgrimage.  The  company 
will  spend  some  time  exploring  the  island, 
awaiting  opportunity  to  record  for  the  screen 
the  terrifying  rage  and  despairing  calm  of  the 
sea  upon  which  the  atmosphere  of  the  allegory 
is  mainly  constructed. 

Woven  into  the  sea  fantasy  of  the  English 
poet  is  a  modern  story  which  the  Fox  company 
has  delegated  to  separate  direction  from  the 
main  theme.    The  completed  picture,  in  its 


Tourneur  Directing 


broad,  comprehensive  sweep,  will  visualize  the 
projection  of  the  present  day  application  of 
truth  on  the  ancient  poetic  parable. 

The  preparation  of  the  scenario  for  "The 
Ancient  Mariner"  was  assigned  to  the  capable 
hands  of  Bradley  King,  who  gave  to  the  screen 
the  competent  picturization  of  "Anna  Christie." 
Miss  King  has  synchronized  the  theme  of  toler- 
ance and  human  kindness  of  the  allegory  with 
the  seasonal  spirit  of  good  will  on  earth  pre- 
vailing at  Christmas  time,  when  the  picture  is 
scheduled  for  release. 


Red  Seal  Product  Popular 

Edwin  Miles  Fadman,  president  of  Red  Seal 
product  are  pouring  in  heavily  from  all  parts 
of  the  country.  Among  recent  bookings  are 
Rowland  &  Clark,  who  are  bringing  the  feature 
"Evolution"  into  Pittsburgh;  Famous  Players 
Rialto.  N.  Y.,  played  an  "Out-of-the-Inkwell" 
entitled  "Ko-Ko  Sees  Spooks"  last  week, 
"Daisy  Bell,"  a  Ko-Ko  song  Cartune  goes  into 
the  Mark  Strand,  Brooklyn ;  and  "Ko-Ko  Cele- 
brates" and  "Inkwell"  is  booked  for  Balaban 
and  Katz  Tivoli,  Chicago. 


"Clothes  Make  the  Pirate,"  Is  a  Sam  Rork 
Production  for  First  National 

Camera  work  was  begun  recently  at  the 
Cosmopolitan  Studios,  New  York  City,  on 
"Clothes  Make  the  Pirate,"  the  Sam  Rork 
Production  for  First  National  release. 

Maurice  Tourneur  is  directing,  with  Ben 
Silvey  as  his-  assistant. 

The  cast  includes  Leon  Errol,  Dorothy 
Gish,  Nita  Naldi,  Edna  Murphy,  Tully  Mar- 
shall, George  Marion,  Frank  Lawlor  and 
Harry  Lee. 


Patsy  Ruth  Miller  (right),  Pauline  Garon  and  Allan  Forrest  i 
of  the  World,"  by  Kathleen  Norris. 


Warner  Brothers'  "Rose 


944 


M  O  V  I  N G    PICTURE  WORLD 


August  29.  1925 


Paul  Bern,  Director,  Signs 
With  Metro-Goldwyn -Mayer 


PAUL  BERN,  who  has  rapidly  forged  to 
the  front  as  a  director  of  unusual 
ability,  was  placed  under  contract  last 
week  by  Louis  B.  Mayer  and  he  will  soon 
begin  work  on  his  initial  production  for 
Metro-Goldwyn- Mayer. 

Before  signing  with  M.-G.-M.  Paul  Bern 
directed  Pola  Negri  in  her  latest  production 
and  previously  made  a  name  for  himself 
through  his  direction  of  "Grounds  For  Di- 
vorce" and  "The  Dressmaker  From  Paris." 

Before  he  was  won  by  the  newer  direc- 
torial school,  Bern  achieved  great  success  at 
the  Culver  City'  studios  as  a  scenario  writer 
who    possessed    what    most    directors  are 


THE  majority  of  the  many  theatres, 
owned  by  or  booking  through  the  big 
circuits  throughout  the  country,  have 
signed  up  for  the  use  of  Educational  Pictures 
throughout  the  1925-26  season,  and  with  the 
closing  of  negotiations  now  practically  com- 
pleted with  a  number  of  others,  Educational's 
representation  in  the  great  circuits  will  be  rap- 
idly approaching  a  100  per  cent  mark. 

Among  the  most  notable  agreements  reached 
since  the  recent  signing  of  the  entire  Famous 


pleased  to  call  an  infallible  method.  Now 
he  returns  to  the  scene  of  his  earlier  bent  and 

fame. 

The  guess  may  be  hazarded  that  Bern's 
new  contract  will  increase  the  $$  size  of  his 
income  taxes,  and  it  is  understood  he  will  di- 
rect a  series  of  big  productions  for  Metro- 
Goldwyn-Mayer. 

As  yet  no  announcement  is  forthcoming 
as  to  Bern's  first  story.  It  is  how  being 
selected  however  and  it  is  expected  that 
Metro-Goldwyn- Mayer's  latest  directorial 
acquisition  will  soon  be  supervising  the  actual 
filming. 


Players  Circuit  are  those  covering  the  Balaban 
and  Katz  Circuit,  the  Saxe  Circuit,  the  Gordon 
and  Gray  Circuits  in  New  England  and  the 
Loew  Circuit  in  Greater  New  York  City. 

In  the  Blaban  and  Katz  contract,  which 
covers  Educational's  nine  series  of  two-reel 
comedies,  its  three  groups  of  single  reel  sub- 
jects and  the  news  reel,  Kinograms,  the  the- 
atres participating  are  the  five  great  B.  and 
K.  houses  in  the  large  centers  of  Illinois  and 
twenty  Blank  houses  in  Nebraska  and  Iowa, 


PAUL  BERN 
One  of  the  cleverest  of  our  directors,  Mr. 
Bern,  who  recently  has  been  directing  soma 
of  the  biggest  stars,  has  signed  with  Metro- 
Goldwy  n- Mayer.  Being  "an  old  Goldwyn 
director,"  Paul  is  among  friends  again  1 

Books  "Buster  Brown"  Comedies 

William  C.  Herrmann,  general  manager  of 
the  Big  "U"  Exchange,  Universal's  New 
York  distribution  center,  reports  that  the 
Loew  Circuit  has  booked  "Educating  Bus- 
ter," the  first  of  a  new  series  of  Buster  Brown 
Century  Comedies,  for  110  days,  to  com- 
mence the  week  of  August  9. 


as  well  as  the  twelve  Lynch  theatres  booking 
through  the  B.  and  K.  offices. 

The  twenty  Blank  houses  are  booked  to  run 
100  per  cent  of  the  entire  Educational  one  and 
two-reel  output  and  the  news  reel.  The  twenty 
Midwest  Circuit  houses  and  the  twelve  Lynch 
houses  are  booked  almost  100  per  cent. 

In  Wisconsin  the  eleven  Saxe  theatres  will 
run  the  Educational  comedy  output  and  the 
news  reel  100  per  cent.  These  theatres  include 
six  in  Milwaukee,  among  them  the  Strand, 
Merrill  and  Wisconsin,  and  one  each  in  Osh- 
kosh,  Green  Bay,  Marionette,  Janesville  and 
Kenosha. 

Two  score  theatres  in  Greater  New  York 
City  are  included  in  the  arrangement  recently 
made  by  the  New  York  Educational  Exchange 
with  the  Loew  Circuit  in  that  city.  The  Gor- 
don Circuit  and  the  Gray  Circuit,  comprising 
thirty-nine  towns  in  Massachusetts,  New 
Hampshire,  Maine  and  Vermont,  were  taken 
over  by  Famous  Players  following  the  comple- 
tion of  the  big  Educational  Pictures'  contract 
with  Famous.  An  additional  contract  for  Edu- 
cational Pictures  has  now  been  completed  for 
al]  these  representative  theatres. 

An  idea  of  the  magnitude  of  the  booking 
arrangements,  many  of  which  are  100  per  cent 
deals  and  the  others  of  which  approach  100 
per  cent,  can  best  be  secured  by  considering 
the  large  program  of  Educational  Pictures 
scheduled  for  the  new  season.  They  comprise 
six  Hamilton  Comedies,  six  Lupino  Lane,  six 
Bobby  Vernon  Comedies,  six  Walter  Hiers 
Comedies,  six  Tuxedo  Comedies,  six  Jimmie 
Adams  Comedies,  eighteen  Mermaid  Comedies, 
ten  Christie  Comedies  and  six  Juvenile  Come- 
dies, each  in  two  reels ;  and  among  the  single 
reel  product — twenty-four  Cameo  Comedies, 
twenty-six  Felix  the  Cat  Cartoons  and  twelve 
issues  of  Lyman  H.  Howe's  Hodge-Podge. 
The  news  reel,  Kinograms,  is  issued  twice  a 
week. 


Frances  White,  well  known  vaudevillian;  Marion  Davies,  Director  Monta  Bell  and  Louis 
B.  Mayer  photographed  together  on  the  Metro-Goldwyn-Mayer  lot  on  the  occasion  of 
a  recent  visit  made  by  Miss  White  to  the  Culver  City  studios.  Miss  Davies  wears  a 
costume  in  which  she  appears  in  "Lights  of  Old  Broadway,"  in  which  she  is  starred 
under  Monta  Bell's  direction.  This  production  is  based  on  the  stage  success,  "Merry 
Wives  of  Gotham,"  by  Lawrence  Eyre,  adapted  to  the  screen  by  Carey  Wilson. 


Biggest  American  Circuits 

Booking  All  Educationals 


August  29,  1925 


MOVING   PICTURE  WORLD 


945 


Prod.  Dist.  Corp.  Studios 

Busy;  New  Stage  Ordered 


WITH  the  first  five  pictures  on  the 
1925-26  schedule  completed,  produc- 
tion activities  for  Producers  Dis- 
tributing Corporation  have  been  increased 
more  than  one  hundred  per  cent.,  and  four 
big  studios  are  now  being  taxed  to  the  limit 
of  their  "facilities  on  twelve  productions  for 
fall  and  early  winter  release. 

The  Cecil  B.  DeMille  studio  at  Culver  City 
is  seething  with  activity  on  five  pictures : 
"The  Road  to  Yesterday,"  DeMille's  person- 
ally directed  production ;  "The  Wedding 
Song,"  starring  Leatrice  Joy,  under  the  direc- 
tion of  Alan  Hale;  "Braveheart,"  an  epic  of 
the  American  Indian  in  modern  civilization, 
starring  Rod  La  Rocque  with  Lillian  Rich ; 
"Eve's  Leaves,"  an  adaptation  of  the  stage 
success  by  Harry  Chapman  Ford,  under  the 
direction  of  Paul  Sloane,  and  "Three  Faces 
East,"  the  war  time  Secret  Service  play  by 
Anthony  Paul  Kelly,  under  the  direction  of 
Rupert  Julian. 

At  the  Hollywood  Studios  mobility  is  re- 
volving around  five  other  productions :  "The 
People  vs.  Nancy  Preston";  John  A.  Moroso's 
story  is  in  work  under  Tom  Forman's  direc- 
tion with  John  Bowers  and  Marguerite  De 
La  Motte  in  the  featured  roles;  "Simon  the 
Jester"  William  J.  Locke's  story,  is  being 
filmed  as  a  Frances  Marion  production  un- 
der the  direction  of  George  Melford  with 
Eugene  O'Brien  and  Lillian  Rich  in  the  fea- 
tured roles ;  Harry  Carey  with  Harriett  Ham- 
mond is  visualizing  the  Bret  Harte  story  "The 
Man  From  Red  Gulch"  under  Edmund  Mor- 
timer's direction;  A.  H.  Sebastian  of  Belasco 
Productions  is  busy  on  the  preliminary  work 
for  "Fifth  Avenue"  and  Hunt  Stromberg  is 
making  active  preparations  for  the  first 
scenes  of  the  big  western  spectacle  "The  Last 
Frontier." 

At  the  Christie  Studio  Scott  Sidney  and 
his  staff  of  gag  men  are  working  day  and 
night  on  Al.  Christie's  next  big  feature 
"Madame  Lucy"  the  riotous  French  farce  in 
which  Julian  Eltinge  is  featured,  with  Ann 
Pennington  and  a  troupe  of  Christie  head- 
liners  in  the  supporting  cast. 

And  at  the  Marshall  Neilan  studio  in  Glen- 
dale  active  preparations  are  being  made  for 
the  filming  of  the  first  Neilan  productions  to 
be  released  through  Producers  Distributing 
Corporation. 

That  the  producing  activities  of  the  various 
units  releasing  through  Producers  Dis- 
tributing Corporation  will  be  greatly  in- 
creased this  Fall  is  indicated  by  contracts 
just  signed  for  the  construction  of  a  gigantic 
new  stage  at  the  Hollywood  Studios  where 
Hunt  Stromberg,  George  Melford,  Frances 
Marion,  A.  H.  Sebastian  and  Renaud  Hoff- 
man are  now  working  on  productions  for 
early  release  through  Producers  Distributing 
Corporation. 

William  Sistrom,  general  manager  of  the 
Hollywood  Studios,  has  O.  K.'d  the  plans  for 
the  new  stage  which  will  cost  approximately 
$125,000  and  embody  new  types  of  construc- 
tion, equipment,  wiring  and  ventilation. 

The  structure  will  measure  125  feet  wide, 
450  feet  long  and  50  feet  from  floor  to  truss 
bars.  Among  the  new  features  incorporated 
in  the  plans  are : 

A  semi-domed  ceiling  at  one  end  of  the 


stage  which  will  permit,  in  long  shots,  of 
securing  effective  outdoor  atmosphere. 

A  cinematographer's1  experimental  room 
where  light  and  lens  tests  will  be  possible. 

The  application  of  a  new  system  for  over- 
head wiring  which  will  eliminate  so  much 
time  now  used  in  hanging  overhead  lights.  It 
will  be  possible  to  plug  in  on  the  new  sys- 
tem at  intervals  of  about  twelve  feet. 

A  system  of  tracks  suspended  from  the 


roof  of  the  stage  will  support  three  small 
electric  cranes.  They  will  have  a  radius 
covering  practically  every  foot  of  the  stage 
and  Vv ill  be  used  to  hoist  large  sets  into  posi- 
tion as  well  as  raising  and  lowering  overhead 
electrical  equipment. 

The  stage  will  be  built  of  concrete  and 
steel  and  will  provide  ample  space  for  the 
new  companies  which  have  leased  space  and 
facilities  at  the  Hollywood  Studios. 

Harvey  Leavitt,  construction  superin- 
tendent, William  Whistler,  chief  electrician 
and  George  Bartholon,  production  manager, 
will  have  charge  of  the  erection  and  equip- 
ping of  the  new  stage,  working  directly  with 
Sistrom.  The  new  building  was  designed  by 
C.  Cadwallader,  art  director. 


Mrs.  George  Bronson-Howard 
To  Sell  Playwright's  Stories 


ANNOUNCEMENT  was  made  last 
week  that  Mrs.  Jean  Bronson-Howard, 
widow  of  George  Bronson-Howard, 
author  and  playwright  who  died  November 
20,  1922,  has  consented  to  the  sale  of  a  num- 
ber of  novels  and  plays  and  many  short 
stories,  for  motion  picture  use. 

Mrs.  Bronson-Howard  has  withstood  re- 
peated requests  for  certain  of  these  stories, 
but  upon  her  return  to  New  York  City  last 
week,  having  gone  carefully  over  the  pub- 
lished writings  of  her  famous  husband,  she 
announced  her  willingness  to  permit  the  pro- 
ducers to  examine  them  for  their  availability 
as  screen  material. 

The  novels  and  plays  include  "Birds  of 
Prey,"  "Scars  on  the  Southern  Sea,"  "The 
Devils  Chaplain,  "The  Only  Law,"  (in  col- 


laboration with  Wilson  Mizner)  and  "The 
Red  Light  of  Mars."  There  are  more  thin 
two  hundred  magazine  stories,  as  well  as 
some  unpublished  manuscripts,  to  be  ex- 
amined. 

Among  the  George  Bronson-Howard 
stories  used  in  photoplays  have  been  "Queen 
of  the  Sea"  (Annette  Kellerman),  by  Fox 
Film  Corporation  ;  "The  Spy,"  a  story  of  the' 
Great  War,  also  by  Fox ;  "The  Parasite," 
and  others. 

Some  of  the  best  of  the  serials  from  Uni- 
versal studios  more  than  a  decade  ago,  came 
from  George  Bronson-Howard's  pen.  He 
was  on  the  Universal  staff,  at  that  time. 
Chet  Withey,  the  director,  and  Lon  Chaney, 
the  star  of  today,  were  hidden  away  in  serial 
casts,  in  those  days. 


A  romantic  scene  in  Cecil  B.  De  Mille's  "The  Road  to  Yesterday,"  for  release  by 
Producers  Distributing  Corporation 


946 


MOVING    PICTURE  WORLD 


August  29,  1925 


1 


Carol  Dempster  (right),  James  Kirkwood  and  Harrison  Ford  in  Par  amount's  "That  Royle  Girl,"  a  D.  W.  Griffith  production. 


Paramount's  Long  Island  Studio  to  Hum 
With  Greatest  Activity  in  Its  History 


PARAMOUNT'S  Long  Island  studio  is 
about  to  begin  a  period  of  the  greatest 
activity  in  its  history.  By  September 
1  seven  productions  will  be  added  to  the 
two  already  under  way  there,  and  more  are 
scheduled  to  follow  as  soon  as  room  can  be 
found  for  them. 

Both  the  upper  and  lower  stages  will  be 
used,  sets  will  be  built  on  the  lot  in  the  rear 
of  the  building,  and  one  is  now  under  con- 
struction on  a  ball  park  in  Astoria,  Long 
Island. 

The  two  pictures  under  way  at  present 
are  :  Betty  Bronson  in  "A  Kiss  for  Cinderella," 
Herbert  Brenon's  production  of  Sir  James 
M.  Barrie's  story,  and  D.  W.  Griffith's  pro- 
duction of  Edwin  Balmer's  story,  "That 
Royle  Girl,"  in  which  Carol  Dempster,  Har- 
rison Ford,  James  Kirkwood  and  W.  C. 
Fields  are  featured. 

Next  week  Mr.  Brenon  will  have  in  use 
one  of  the  biggest  sets  ever  built  in  the 
studio.  It  will  be  the  dream  ballroom  and 
will  occupy  the  entire  upper  stage. 

On  August  17  two  productions  will  start. 
These  are  Gloria  Swanson's  "Stage  Struck," 
an  Allan  Dwan  production  of  Frank  R. 
Adams'  story  which  has  been  adapted  by 
Forrest  Halsey;  and  Richard  Dix  in 
"Womanhandled,"  an  Arthur  Stringer  story 
which  has  been  adapted  by  Luther  Reed. 


Gregory  La  Cava  will  make  his  bow  as  a 
director  in  this  picture.  He  supervised  the 
stunts  in  Dix's  "The  Shock  Punch"  and 
"The  Lucky  Devil." 

On  August  24  Adolphe  Menjou  will  start 
in  "The  King  on  Main  Street,"  from  Ditrich- 
stein's  stage  success.  This  will  be  directed 
by  Monta  Bell.  On  the  same  date  Frank 
Tuttle  will  begin  "The  American  Venus." 
This  story  is  being  written  by  E.  Lloyd  Shel- 
don and  Townsend  Martin.  The  winner  of 
the  Atlantic  City  Beauty  pageant  will  have 
an  important  role  in  it  and  some  of  the 
scenes  will  be  made  at  Atlantic  City. 

On  September  1  Florenz  Ziegfeld's  first 
motion  picture  production  will  get  under 
way.  Edgar  Selwyn  is  writing  the  story.  It 
is  to  be  called  "Glorifying  the  American 
Girl."  "Follies"  beauties  will  play  an  im- 
portant part.  The  story  is  to  be  adapted  to 
the  screen  by  Luther  Reed.  Also,  on  Sep- 
tember 1,  Gilda  Gray  will  begin  work  in 
"Aloma  of  the  South  Seas,"  from  the  Broad- 
way stage  success.  This  will  be  the  first 
picture  in  which  she  will  be  featured.  The 
adaptation  is  being  written  by  James  Ash- 
more  Creelman. 

Thomas  Meighan  and  the  company  of 
players  now  in  Ireland  making  scenes  for 
a  picture  adapted  from  "The  Imperfect  Im- 
poster,"  are  due  to  start  back  on  August  25 


Inez  Is  Now  Joan 

The  leading  lady  of  "The  Silver  Treasure," 
the  screen  production  of  Joseph  Conrad's 
world-renowned  novel,  "Nostromo,"  will  be 
Joan  Rene,  it  is  announced  by  Fox  Film  Cor- 
poration. Miss  Rene  has  changed  her  given 
name  from  Inez  for  the  sake  of  euphony. 
She  will  play  opposite  "Smiling"  George 
O'Brien,  the  Fox  star,  who  is  cast  for  the 
difficult  role  of  the  hero  in  the  Conrad  mas- 
terpiece. 


and  resume  work  on  the  interiors  at  the  Long 
Island  studio.  Lois  Wilson  is  playing  oppo- 
site Mr.  Meighan  and  Victor  Heerman  is 
directing. 

As  soon  as  Mr.  Brenon  finishes  "A  Kiss 
for  Cinderella"  he  is  to  start  work  on  "The 
Song  and  Dance  Man,"  George  M.  Cohan's 
famous  stage  success.  Paul  Schofield  is  now 
adapting  the  story. 

In  the  meantime  the  finishing  touches  are 
being  put  on  the  editing  and  titling  of  Bebe 
Daniels'  last  picture,  "Lovers  In  Quarantine." 
Allen  Dwan  is  getting  Gloria  Swanson's  forth- 
coming picture,  "The  Coast  of  Folly,"  ready 
for  the  laboratory,  and  the  editing  of  Thomas 
Meighan's  last  effort,  "The  Man  Who  Found 
Himself,"  is  being  completed. 


Scenes   in   Thomas   Meighan's  recently  completed  Paramount  picture,  "The   Man   Who   Found   Himself,"  directed  by   Alfred  E.  Green. 

The  girl  is  Virginia  Valli. 


! 


i 


August  29,  1925 


MOPING    PICTURE  WORLD 


947 


Two  Mack  Sennett  Comedies 
On  Pathe  Program  for  Aug.  30 


MISS  REGGE  DORAN 
Director  of  the  Department  of  Public  Rela- 
tions of  Pathe  Exchange,  Inc. 


THE    Hal   Roach    forces    filming  new 
product  for  Pathe  release  embrace  the 
Rex  feature  troupe  and  five  units  mak- 
ing comedies. 

James  W.  Home  has  finished  the  all-star 
Hal  Roach  comedy  he  directed  in  Yosemite, 
with  Lucien  Littlefield,  Walter  Long,  Martha 
Sleeper,  "Husky"  Hanes,  Noah  Young,  and 
B.  Wayne  Lamont  in  the  cast,  and  is  pre- 
paring another  picture. 

Leo  McCarey  has  nearly  completed  the  di- 
rection of  Charley  Chase's  newest  comedy,  in 
which  Katherine  Grant,  George  Siegman,  Wil- 
liam J.  Kelly,  Jimmie  Finlayson,  Jimmie  Par- 
rott,  Symona  Boniface,  and  others  appear. 
After  the  few  remaining  shots  are  made,  pre- 
parations will  be  started  for  the  next  Chase 
picture.  The  title  of  the  one  nearing  com- 
pletion is  "The  Caretaker's  Daughter." 

While  editing  was  under  way  on  "Better 
Movies,"  featuring  "Our  Gang,"  the  next  com- 
edy with  Hal  Roach's  "Rascals"  was  started  in 
production  under  Robert  McGowan's  direc- 
tion. Farina,  the  brunette  boy  wonder,  is  the 
center  of  the  new  story. 

Stan  Laurel  has  started  production  on  the 
newest  Clyde  Cook  comedy,  with  "Mamma's 


West's  First  Is  Titled 

"Help!  Police!"  has  been  decided  upon  as 
the  title  of  the  first  of  a  series  of  four  five- 
reel  feature-length  comedies  starring  Billy 
West.  The  pictures  are  being  produced  by 
West  Brothers  Productions  and  directed  by 
Grover  Jones,  well  known  comedy  director. 
In  the  cast  of  the  first  release,  in  addition  to 
West,  are  Virginia  Pearson,  Lionel  Belmore 
and  Kathleen  Myers  of  Christie  Comedy 
fame.  The  picture  is  scheduled  for  release  on 
October  1  under  the  Rayart  banner. 

West  Productions  will  also  produce  a  series 
of  two-reel  comedies  for  the  Rayart  program 
to-be  known  as  Joy  Belle  comedies,  starring 
Gloria  Joy.  The  first  release  of  this  series, 
"Wood  Simps,"  has  been  completed. 


TWO  Mack  Sennett  two-reel  comedies 
head  the  Pathe  short  subject  release 
schedule  for  the  week  of  August  30th, 
which  also  includes  a  chapter  of  the  Pathe- 
strial  "Play  Ball,"  "Topics  of  the  Day," 
"Aesop's  Film  Fables,"  Pathe  Review  and 
Pathe  News. 

Alice  Day  makes  her  second  starring  ap- 
pearance in  two-reel  comedies  for  Mack 
Sennett  in  "Cold  Turkey,"  directed  by  Ed- 
die Cline,  Alice  appears  as  a  bride,  and  Ray- 
mond McKee  is  "the  best  husband  in  the 
world."  The  plot  concerns  Alice's  efforts  to 
entertain  her  guests  who  come  to  help  cele- 
brate the  eighth  week  of  marriage  bliss.  Her 
cooking  ability  is  limited  and  naturally  the 
guests  provide  plenty  of  funny  action.  The 
cast  includes  Pat  Harmon,  Sam  Lufkin,  Wil- 
liam McCall  and  Sunshine  Hart. 


New  Papa"  and  another  one  is  in  the  edi- 
torial rooms. 

Fred  Guiol  is  directing  Glenn  Tryon  in  a 
new  two-reeler  to  follow  "Good  Morning 
Judge,"  the  latest,  in  which  Tyler  Brooke, 
Katherine  Grant,  Myarjorie  Whiteis  and 
others  appeared. 

In  the  heart  of  Eastern  Montana,  on  Cus- 
ter's last  battlefield,  "The  Devil  Horse,"  a 
seven-reel  feature,  is  being  filmed,  starring 
Rex,  the  hero  of  "Black  Cyclone,"  under 
the  direction  of  Fred  Jackman  and  Roy 
Clements. 


"Butter  Fingers"  is  a  Mack  Sennett  com- 
edy directed  by  Del  Lord,  with  a  cast  of 
favorites  including  Billy  Bevan,  Andy  Clyde, 
Ruth  Taylor,  Kewpie  Morgan  and  Madeline 
Hurlock.  This  is  a  burlesque  of  baseball  and 
Billy  Bevan  is  the  crack  pitcher. 

"Play  Ball"  reaches  the  seventh  chapter, 
entitled  "A  Million  of  Hate."  This  Pathe- 
serial  written  by  Manager  John  J.  McGraw 
of  the  New  York  Giants  gains  speed  with 
each  succeeding  chapter.  Exciting  automo- 
bile accidents  provide  thrills  in  this  episode. 
Spencer  Bennet  directed  and  Frank  Leon 
Smith  provided  the  continuity.  Wally  Oettel, 
Harry  Semels,  Mary  Milnor,  and  J.  Barney 
Sherry  support  Allene  Ray  and  Walter  Mil- 
ler, the  stars. 

Pathe  Review  No.  35  presents  three  highly 
entertaining  subjects:  "The  Cauldron  of 
Kiluea,"  the  "old  faithful"  of  Hawaii;  "The 
Origin  of  Man,"  conclusion  of  series  "Trac- 
ing the  First  Man";  and  "A  Jaunt  Through 
the  Jura,"  high  lights  of  the  Franco-Swiss 
Mountains. 

"Topics  of  the  Day,"  the  newspaper  humor 
reel,  "The  Window  Washers,"  one  of  the 
"Aesop's  Film  Fables"  and  two  issues  of 
Pathe  News  complete  the  August  30th  pro- 
gram of  Pathe. 


Canutt  Recovering 

Yakima  Cannutt,  champion  horseman,  ap- 
pearing in  "The  Devil  Horse,"  the  new  "Rex" 
feature  being  produced  by  Hal  Roach  for 
Pathe  release,  is  reported  convalescing  from 
his  burns.  Canutt  was  seriously  burned  when 
a  flare  torch  he  was  carrying  exploded  while 
he  was  riding  at  high  speed.  He  has  been 
removed  from  the  hospital  in  a  nearby  city 
to  the  camp  at  Lodge  Grass. 


AI.  Christie's  transcontinental  "Seven  Days"  preview  car  that  will  leave  Los  Angeles  on 
August  26  for  a  record  run  to  New  York  City. 


Rex  Troupe  and  Five  Comedy 
Units  Filming  Pathe  Product 


948 


MOVING    PICTURE  WORLD 


August  29.  1925 


Patheserial,  "Green  Archer/9 
Is  Placed  In  Production 


ANEW  Patheserial,  based  upon  Edgar 
Wallace's  novel,  "The  Green  Archer," 
has  just  been  placed  in  production  at 
the  Long  Island  Studio  in  Astoria,  L.  I. 
Frank  Leon  Smith  is  adapting  the  novel  to 
the  screen  and  Spencer  Bennet  is  directing 
this  ten-chapter  screen  play.  Allene  Ray  and 
Walter  Miller,  well  known  to  all  Patheserial 
fans,  again  appear  at  the  head  of  a  cast  of 
screen  celebrities,  which  includes  Burr  Mc- 
intosh, Stephen  Grattan,  Frank  Lackteen 
and  Earl  B.  Powell,  archery  expert. 

"The  Green  Archer"  is  considered  ideal 
serial  material  because  of  its  intriguing  mys- 
tery and  absorbing  romance.  The  acquisi- 
tion of  this  best  seller  as  the  basis  of  a 
serial  story  is  a  continuation  of  the  Pathe 
plan  of  securing  the  best  possible  story 
backgrounds  for  its  continued-chapter  plays. 

The  new  serial  being  made  under  the  book 
title  of  "The  Green  Archer,"  is  being  pro- 
duced upon  a  pretentious  scale,  requiring 
a  large  number  of  massive  interior  settings 
as  well  as  a  great  many  unique  and  pic- 
turesque locations.  Scenes  for  the  first  epi- 
sode are  being  staged  at  Storm  King  Moun- 
tain and  at  the  famous  Sound  View  Golf 
and  Country  Club.  At  the  latter  location  the 
new  game  of  Archery  Golf  will  be  played 
before  the  camera. 

In  casting  "The  Green  Archer"  Director 
Bennet  and  Scenario  Editor  Smith  co-op- 
erated in  bringing  together  one  of  the  best 
casts  in  serial  history.  Allene  Ray  has  been 
featured  in  six  previous  Patheserials  and 
has  shared  honors  with  Walter  Miller  in 
two  recent  chapter  plays.  Both  of  these 
popular  players  are  accomplished  athletes 
and  will  be  able  to  meet  all  the  difficult  de- 


mands of  their  roles  in  the  new  film.  Frank 
Lackteen,  polite  villain  of  many  serials,  again 
joins  the  Pathe  ranks  and  Wally  Oettel,  who 
provided  the  comic  relief  in  "Play  Ball"  con- 
tinues before  the  Pathe  camera. 

Burr  Mcintosh  and  Stephen  Grattan  are 
veterans  of  stage  and  screen  with  many 
notable  roles  to  their  respective  credits.  The 
rest  of  the  cast,  now  being  engaged,  will 
measure  fully  up  to  the  high  standard  of 
the  players  already  signed  up. 

To  insure  the  accuracy  of  the  archery  ac- 
tion in  "The  Green  Archer,"  Pathe  has  en- 
gaged Earl  B.  Powell,  nationally  known  as 
an  expert,  to  instruct  the  cast  in  the  use 
of  the  bow  and  arrow.  As  evidence  of  Mr. 
Powell's  standing,  it  may  be  stated  that  he 
served  as  archery  instructor  for  Douglas 
Fairbanks  in  "Robin  Hood,"  and  supervised 
the  bowman  in  Cecil  B.  DeMille's  "The  Ten 
Commandments." 


GASN1ER 

The  distinguished  director  will  shortly  begin 
work  on  a  screen  version  of  Peggy  Gaddis' 
novel,  "The  Other  Woman's  Story,"  a  Pre- 
ferred Picture  presented  by  B.  P.  Schulberg. 


Rayart  Celebrates  First 

Year;  Johnston  is  Happy 


RAYART  PICTURES  CORPORATION, 
headed  by  W.  Ray  Johnston,  completed 
its  first  year's  operation  recently  and  Mr. 
Johnston  is  reported  to  be  extremely  pleased 
with  the  record. 

During  its  first  year  Rayart  released  a  total 
of  twenty  features  and  two  serials  which  have 
had  a  very  wide  distribution,  reaching  to  the 
four  corners  of  the  earth.  The  Rayart  Product 


distributed  abroad  by  Richmount  Pictures  has 
proven  very  popular  and  already  most  of  the 
foreign  territory  has  been  disposed  of  on  the 
1925-1926  product. 

For  the  coming  season  Rayart  will  release 
five  brands  consisting  of  a  series  of  eight 
speedy  comedy  dramas  starring  Reed  Howes 
and  produced  by  Harry  J.  Brown  Productions. 
Billy  Sullivan  will  be  featured  in  twelve  action 
dramas  also  produced  by  Harry  Webb  Produc- 
tions. The  Gerson  Pictures  Corporation  will 
make  a  scries  of  six  Superior  Melodramas  for 
Rayart  release.  The  first  of  these,  "The  Pride 
of  the  Force,"  has  already  been  completed. 

Billy  West  will  release  under  the  Rayart 
Banner  four  five-reel  comedy  features,  the 
first  of  which  will  be  "Help !  Police !  I"  with  an 
excellent  cast  which  includes  Virginia  Pearson, 
Lionel  Belmore  and  Kathleen  Myers.  'Grover 
Jones,  well  known  comedy  and  feature  direc- 
tor, will  direct  this  series. 

For  the  short  reel  part  of  its  program  there 
will  be  the  Beacon  Film  Corporation's  produc- 
tion entitled  "The  Flame  Fighter,"  which  is  to 
be  a  ten  episode  serialplay  starring  Herbert 
Rawlinson.  Billy  West  will  also  produce  a 
series  of  two  reel  "Joy  Belle  Comedies,"  star- 
ring Gloria  Joy.  Th  Rayart  product  is  placed 
in  practically  every  domestic  territory,  accord- 
ing to  Mr.  Johnston,  and  by  September  30th 
the  few  remaining  territories  are  expected  to 
be  closed.  This  will  leave  the  Rayart  officials 
free  to  concentrate  on  production  exclusively. 


The  first  wedding  at  "home  plate"  at  the  New  York  Polo  Grounds,  shown  in  the  Pathe 
serial,  "Play   Ball,"  written  by  the  famous  John  McGraw,  manager  of  the  'Giants. 
Allene  Ray  and  Walter  Miller  (seen  just  back  of  the  bride  and  groom)  are  starred. 
"Jawn"  McGraw  is  the  gentleman  in  ciries. 


"Action  Galore" 

Louis  Weiss,  managing  director  of  Art- 
class  Pictures  announces  that  he  has  been 
advised  by  Lester  F.  Scott.  Jr.,  of  Action 
Pictures,  Inc.,  that  Robert  Eddy  has  com- 
pleted the  filming  of  "Action  Galore,"  third 
of  the  series  of  eight  five-reel  Rough  Riding 
Romances  featuring  Buddy  Roosevelt. 


August  29,  1925 


MOVING    PICTURE  WORLD 


949 


Henry  Ginsberg  Optimistic 


Receives   Complimentary  Remarks  on  New 
Productions 

Henry  Ginsberg  having  disposed  of  sales 
and  distribution  problems  by  selling  his  pro- 
duct 100  per  cent,  is  receiving  very  encourag- 
ing letters  from  his  distributors.  The  first 
of  the  Banner  Productions,  "The  Love 
Gamble,"  has  received  very  favorable  recogni- 
tion, as  has  also  "Before  Midnight,"  the  first 
Royal  Picture. 

Both  of  these  pictures  have  been  booked 
in  a  number  of  principal  theatres  through- 
out the  country  and  "Wreckage,"  the  second 
Banner,  is  now  released.  The  second  Royal, 
"Big  Pal,"  has  an  exceptionally  strong  cast 
including  William  Russell,  Julianne  Johnston, 
Mary  Carr  and  Mickey  Bennett.  It  is  a  story 
of  the  prize  ring  and  rich  in  heart  interest 
and  action  scenes. 

The  third  Banner  to  be  released  will  be 
"Wandering  Footsteps,"  with  Estelle  Taylor 
and  Bryant  Washburn  in  the  leading  roles. 
Following  this  "The  Checkered  Flag"  will 
go  into  production.  Sam  Briskin,  who  is 
supervising  production,  left  for  the  West 
Coast  this  week  and  will  get  all  the  pictures 
into  work  so  that  there  will  be  no  delays 
on  scheduled  release  dates. 

With  the  opening  of  the  season,  a  strong 
campaign  of  advertising  and  exploitation  for 
both  Banner  and  Royal  pictures  has  been 
commenced.  Commencing  about  September 
1  regional  advertising  and  fan  publicity,  with 
the  possibility  of  a  nation-wide  poster  cam- 
paign, will  be  inaugurated. 


Preferred  Distribution 

J.  B.  Bachmann  Arranges  New  Franchises 
in  Middle  West 

Screen  Classics,  J.  B.  Bachmann  states,  will 
take  over  the  distribution  of  the  ten  current 
Preferred  Pictures  formerly  handled  by  Fried- 
man Film  Corporation.  These  Productions  are 
"The  Breath  of  Scandal,"  "White  Man,"  "The 
Triflers,"  "Capital  Pnishment,"  "The  Para- 
site," "The  Mansion  of  Aching  Hearts,"  "The 
Boomerang,"  "Go  Straight  I"  "Faint  Perfume" 
and  "My  Lady's  Lipe."  The  new  franchise 
also  gives  Screen  Classics  the  rights  to  the 
twenty  pictures  on  the  approaching  season's 
schedule  announced  by  Schulberg  Productions. 

A  contract  for  the  distribution  of  twenty 
Preferred  Pictures  in  Omaha,  Kansas  City, 
and  Des  Moines,  was  closed  this  week  by  Mr. 
Bachmann,  with  Monsky  Brothers,  exchange 
men  who  are  well  known  in  the  middlewestern 
territory.  Under  this  agreement,  the  Monskys 
will  operate  the  Schulberg  franchise  for  the 
twenty  new  pictures. 


"The  Lone  Eagle" 

Six  well-known  screen  players  have  been 
added  to  the  cast  of  "The  Lone  Eagle," 
Rudolph  Valentino's  first  feature  production 
for  United  Artists  Corporation  release,  which 
Clarence  Brown  is  now  directing  at  the 
United  Studios.  Spottiswoode  Aitken,  vet- 
eran of  stage  and  screen,  has  been  engaged 
to  play  the  role  of  Valentino's  father.  George 
Nichols  will  appear  as  the  father  of  Vilma 
Banky,  leading  woman,  who  has  been  loaned 
by  Samuel  '  Goldwyn  for  this  production. 
Other  additions  are  Barbara  Tennant,  Mario 
Carillo,  Gustav  von  Seyffertitz  and  Otto 
Hoffman,  all  established  screen  players. 
Louise  Dresser  is  playing  the  Czarina. 


Kenneth  Harlan,  of  Warner  Bros.  Star  Play- 
ers, who  is  co-starring  with  his  wife,  Marie 
Prevost,  in  "Bobbed  Hair." 

In  Larger  Quarters 


Red  Seal  Moves  as  Fadman  Announces  95 
Subjects 

Coincident  with  the  announcement  of  Ed- 
win Miles  Fadman,  president  of  Red  Seal  Pic- 
tures Corporation,  of  a  list  of  ninety-five  sub- 
jects for  1925-26,  the  company  moved  to  larger 
quarters  at  729  Seventh  avenue,  which  will 
house  both  the  main  office  and  the  New  York 
exchange. 

The  move  was  necessitated,  according  to 
Mr.  Fadman,  because  of  the  fact  that  Red 
Seal  has  far  outgrown  the  quarters  at  1600 
Broadway,  which  could  no  longer  house  the 
additional  sales  and  publicity  staff  he  has 
been  compelled  to  add. 

Of  the  ninety-five  subjects  only  one,  "Evo- 
lution," is  a  feature,  being  five  reels  in  length. 
This  film,  an  Urban-Kineto  production  edited 
by  Max  Fleischer  and  made  under  the 
scientific  supervision  of  Edward  J.  Foyles  of 
the  American  Museum  of  Natural  History, 
has  already  done  tremendous  business  at  the 
Rialto,  Rivoli  and  Loew  houses  in  New 
York,  in  Frank  Newman's  Rialto,  Los  An- 
geles, and  other  important  towns  where  it 
was  pre-released. 


Ferdinand  Earle  to 
Advertise  'Ben  Hur' 

The  services  of  Ferdinand  Earle, 
noted  artist  at  the  Metro -Gold  wyn- 
Mayer  studio  has  been  enlisted  to  the 
cause  of  publicizing  "Ben  Hur."  With 
the  assistance  of  Gordon  B.  Pollock, 
photographer,  Mr.  Earle  is  creating 
special  photographic  conceptions  which 
will  be  extensively  used  to  advertise 
this  production..  Mr.  Earle's  work  in 
connection  with  motion  pictures  has 
gained  particular  prominence.  Special- 
ly painted  backgrounds  are  being  pre- 
pared by  him  before  which  Ramon 
Novarro  and  other  characters  of  the 
production  are  being  photographed  in 
still  pictures  and  portraits  of  un- 
usually artistic  conception  and  lighting. 


Mexico  Is  Booming 

Deal  by  Arrow  Pictures  Shows  Motion  Pic- 
ture Houses  Flourishing 

For  some  time  reports  have  been  coming  into 
the  offices  of  W.  E.  Shallenberger,  President 
of  Arrow  Pictures  Corporation,  that  business 
conditions  in  Mexico  have  improved  to  such 
an  extent  as  to  indicate  a  boom  in  this  Repub- 
lic, and  in  consequence,  the  motion  picture  the- 
atres are  doing  a  better  business  than  ever  be- 
fore. 

A  confirmation  of  this  condition  was  reflected 
yesterday  when  Mr.  Shallenberger  completed 
a  deal  with  Charles  N.  Jawitz  and  Si  Braun- 
stein,  of  729  Seventh  Avenue,  New  York,  rep- 
resenting General  Norberto  C.  Olvera  of  the 
Ajusco  Pictures  Company  of  Mexico  City, 
who  purchased  the  entire  production  output  of 
Arrow  Pictures  for  1925-26. 

This  is  generally  regarded,  among  the  trade, 
as  one  of  the  largest  independent  foreign  deals 
brought  to  a  successful  issue  for  the  product 
of  the  coming  season. 

Among  the  pictures  included  in  the  sale  are 
two  W.  E.  Shallenberger  subjects,  one  of  which 
is  "Scandal  Street,"  four  of  the  Whitman  Ben- 
nett series,  four  of  the  Wilfred  Noy  series, 
four  Dallas  M.  Fitzgerald  pictures,  four  Major 
Maurice  Campbell  productions  and  two  Chad- 
wick  specials. 


Praise  for  Anne  Dale 


London  News  Critic  Charmed  by  Her  Work 
in  "The  Fool,"  Fox's  Picture 

The  London  News,  in  its  issue  of  July  27, 
bestows  lavish  praise  on  the  work  of  Anne 
Dale,  the  little  crippled  girl  in  the  cast  of  the 
William  Fox-Channing  Pollock  screen 
version  of  the  latter's  stage  success,  "The 
Fool."  This  photoplay  was  given  a  special 
preview  in  the  English  capital,  late  in  July, 
and  the  critics  and  special  writers  commented 
most  favorably  on  Miss  Dale's  character- 
ization. 

The  News  also  reproduced  a  sketch  of 
little  Miss  Dale  done  by  Violet,  Duchess  of 
Rutland,  during  one  of  the  latter's  visits  to 
New  York  in  recent  months.  Miss  Dale  was 
in  the  cast  of  "The  Miracle,"  when  the 
Duchess,  mother  of  Lady  Diana  Cooper,  first 
met  Anne,  and  expressed  deep  concern  re- 
garding Anne's  future  on  the  stage  and 
screen. 

Some  of  the  sketches  of  Miss  Dale  by  the 
Duchess  have  been  reproduced  by  the  lead- 
ing art  and  theatrical  publications  in  London. 


"Potash  and  Perlmutter" 

To  Henry  King  has  been  entrusted  the 
direction  of  Samuel  Goldwyn's  next  annual 
contribution  to  the  joy  of  all  nations — "Part- 
ners Again — with  Potash  &  Perlmutter,"  to 
go  into  production  immediately  upon  com- 
pletion of  "Stella  Dallas,"  upon  which  King 
is  yet  engaged  for  the  same  producer. 
"Partneris  Again — with  Potash  and  Perl- 
mutter" will  be  released  by  United  Artists. 
The  former  two  of  this  series  were  dis- 
tributed by  First  National. 


Dawn  With  Universal 

Norman  Dawn,  well-known  director  and 
cinematographic  expert,  has  signed  a  long- 
term  contract  with  Universal  Pictures  Corpo- 
ration, according  to  announcement  from 
General  Manager  Raymond  L.  Schrock.  Dawn 
will  act  in  an  advisory  capacity  on  matters 
of  production,  story  and  photography. 


■Si 


CURRENTand  ADVANCEflLM  RELEASES 

Containing  in  compact,  comprehensive  form,  the  title,  star,  kind  of  picture,  date  of  review  in  Moving  Picture  World,  and 

footage  on  past,  present  and  future  releases 


Rind  of  Picture 

ARROW 


Review.  Feet 


Glorae  Sense  (Hatton)   Western  drama  .......  

Ilia  Majesty  the  Outlaw  (Wilton)   Western  drama  m——m  

tiomance  and  Rustlers  (Canutt)   Western  drama   Not.  15. 

Sip  Snorter  (Hatton)   Western   ....Not.  22. 

The  FugitiTe  (Ben  Wilson)   Western  dr  Not.  29. 

Lost  Chord  (Powell  Lake  Binney)   Heart  interest  dr  Dec.  20. 

Lena  Rivers  (Earle  Williams)  Drama   


ASSOCIATED  EXHIBITORS 

Never  Say  Die  (MacLean)   Comedy  of  thrills   Sep.  13. 

East  of  Broadway  (O.  Moore)    Police  drama  .....Nov.  22. 

Price  of  a  Party  (H.  Ford)   Modern  drama   ..Oct.  18. 

Barriers  Burned  Away   ...Spectacle  Dec.  27. 

In  Love  Everything?   Sex  melo  Nor.  IS. 

Adventurous  Sex  (C.  Bow)   ■  Action  drama  

Battling  Bunyan  (Barry)   L-oroedy -or  Dec.  27. 

Greatest  Love  of  All  (Beban)   Drama   Jan.  17. 

Bad  Company  (Tearle)   Society  drama   Jan.  24. 

Introduce  Me  (Douglas  MacLean)   .Comedy  thrills   Mar.  21. 

Sky  Raider  (Logan)   Drama  

Back  to  Lite  (Patsy  Ruth  Miller)   Drama   Feb.  28. 

Camille  of  the  Barbary  Coast  Underworld  dr  

His  Buddy's  Wife  (Hynter)  Domestic  dr  

Manhattan  Madness  (Dempsey-Taylor). ...  Comedy-drama   

Manhattan  Madness   (Dempsey-Taylor). ..  Action  melodrama    Aug.  1. 

Under  !he  Rouge  (Percy-T.  Moore)  Crook  drama    Aug.  1. 

His  Buddy's  Wife  (Glenn  Hunter)  Sentiment  drama    Aug.  1. 

Headlines  (Alice  Joyce)  Sacrifice  drama    Aug.  1. 

Fifty-Fifty  (Hampton-L.  Barrymore)  Drama    Aug.  1. 

Keep  Smiling  (Monty  Banks)  Comedy    Aug.  1. 

Camille  of  Barbary  Coast  (O.  Moore-Busch)  Drama    Aug.  1. 

Never  Weaken  (Harold  Lloyd)  Reissued  comedy    Aug.  1. 

CHADWICK  PICTURES  CORP. 

Painted  Flapper  (all-star)   Comedy-drama   Oct.  25. 

I  Am  the  Man  (L.  Barrymore)   Dom.  melo.   Nor.  1. 

Flattery   (Bowers)   ..Political  dr  Nor.  8. 

Tomboy  (Devore-Rawlinson)   Melodramatic  com  Jan.  3. 

Midnight  Girl   VLila   Lee)  Drama   Mar.  28, 

Wizard  of  Oz  (Larry  Semon)  Slapstick  com  .Apr.  25. 

Man  of  Iron  (L.  Barrymore)  Drama   July  4. 

American  Pluck  (G.  Walsh)  Action  melodrama   July  11. 

Unchastened  Woman  (Theda  Bara)  Domestic  drama   

Some  Pun'kins  (Chas.  Ray)  Rural  com. -dr  

Prince  ol  Broadway  (G.  Walsh)  Action  romance   

The  Bells  (L.  Barrymore)  Drama   

Perfect  Clown  (Larry  Semon)  Typical  comedy   

Blue  Blood  (G.  Walsh)  Action  romance   

EDUCATIONAL  FILM  CORP. 

Low  Tide  (J.  White  prod.)  Comedy   Dec.  6. 

Little  People  of  the  Garden   Instructive   Dec.  13. 

Earth's  Oddities                                       Hodge- Podge   Dec  13. 

Goat  Getters   Juvenile  com  Dec  20. 


4.648 
4,069 
4,939 
4,998 
4.920 
6.751 
6.000 


.  5,803 
.  5785 

.  5,315 
.  6,236 
.  6.000 
.  5,039 

,  4,/ia 

.  6,486 

.  5.551 
.  6,710 
.  6,638 
5,628 
5,600 
5,600  . 
5.500 
5,580 
6,055 
5,226 
5,600 
5,531 
5,400 
5,308 
3.000 


5,600 
.  7400 
6,001 
6.01)0 
.  6,300 
.  6.300 
.  6.200 
.  5,900 


French  Pastry  (Vernon) 


..Christie  com  Dec  20.. 


Broadcasting  Hurd  cartoon   Dec.  27. 

LoTemania  (St.  John)   Tuxedo  comedy   Dec  27. 

Mad  Rush  (Bowes)  Cameo  comedy   Jan.  3. 

Step  Lightly  (Lige  Conley)   Mermaid  com  Tan.  3. 

Hi- Fliers  Hodge- Podge  Jan.  17. 

Hooked    (Hamilton)  Comedy   Jan.  17. 

Weak  Knees  (Bowes)  Cameo  Com.   Jan.  17. 

Have  A  Heart  (Ruth  Hiatt)  Cameo  Com.   Jan.  24. 

Good  Spirits   Christie  com  Jan.  24. 

Motor  Mad   Mermaid  com  Jan.  31, 

Sea  Legs  (Neal  Barns)   Christie  com  Jan.  31. 

Judge's  Crossword  Puzzles   Nowelty   Jan.  31. 


2.000 
1.000 
1.000 
2.000 
2,000 
.  1.000 
,  2,000 
,  1.000 
,  2,000 
.  1,000 
.  2.000 
,  1.000 
1.000 
.  2.000 
.  2.000 
.  2,000 
.  1.000 


How  to  Use  This  Chart 

First — Bookings!  Get  accurate  footacre  and  look  up  date  review 
appeared  In  Moving  Picture  World.  Then  yon  can  decide  If  the 
picture  will  suit  yonr  andlence. 

Second — Play  Date!  When  yon  set  yonr  play  date,  copsult  this 
Chart  to  net  the  ptctnre  on  a  date  that  will  not  conflict  with  pre- 
ceding and  following  pictures;  avoid  a  sequence  of  similar  type 
of  story;  space  out  your  specials. 

Third  Laying  Out  Program!    This  chart  shows  star  and  kind 

of  story  as  well  as  accurate  lengths  you  can  lay  out  a  balanced 
program  easily,  avoid  over-  and  under-length  programs. 

Fourth — Exploitation!  Through  this  chart  And  the  review  In 
Moving  Picture  World;  this  will  give  a  good  synopsis,  the  all- 
Important  cast  and  fine  line  on  exploitation  possibilities  as  well 
a/«  the  things  you'll  want  to  soft-pednl. 

Always!  Turn  to  this  Chart  when  you  want  accurate  Informa- 
tion In  simple  form  and  easy  to  get  at  a  glance.    AND — 

File  Your  Moving  Picture  World 


Many  exhibitors  tell  us  that  Moving  Picture  World  Guide  to 
Releases  is  the  most  accurate  available  to  them.  We  know  It  Is 
the  most  complete,  in  that  It  is  the  only  chart  containing  names 
of  stars,  type  of  picture,  and  all  necessary  Information  to  the 

exhibitor. 

We  want  it  to  he  absolutely  accurate — Moving  Pltcnre  World 
recognizes  the  importance  of  accurate  footage  Information,  etc. 

If  you  notice  an  error  In  FEATURE  footage,  or  any  other 
major  error,  we  will  pay  yon  Si  for  the  effort  on  your  part  of 
writing  us  a  letter  telling  ua  the  correct  facts. 

In  many  territories  local  censorship  cuts  after  the  footage  to 
a  minor  extent.  Don't  write  to  tell  us  of  these  unimportant 
variations.  But  in  any  case  where  you  feel  that  our  figures  will 
work  a  real  hardship  on  the  exhibitor  following  them — shoot , us 
the  word  and  we  will  shoot  the  dollar  for  your  trouble. 

Moving  Picture  World  la  willing  to  back  up  Its  complete 
confidence  In  the  accuracy  of  Its  chart  with  Its  money. 

We  can't  do  more.    No  one  else  does  as  much.    We  thank  yon. 


Kind  of  Picture 


Review.  Feet 


ii; 


Pans  Creations   ....Fashions   Feb.     7..  1,000 

Topsy  Turvy  Travel   Hodge-Podge   Feb.    7..  1.000 

His  High  Horse  (Lee  Moran)   Mermaid  com  Feb.    7..  2,000 

He  Who  Gets  Socked  Hurd  cartoon   Feb.  14..  1,001  I 

High  Hopes  (Cliff  Bowes)  Cameo  comedy   Feb.    14..  1,008 

Wild  Cat  Willie  Juvenile  com  Feb.   a..  2,001 

Our  Six- Legged  Friends  Secrets  of  Life   Feb.   21..  1,000 

Great  Guns  (Bobby  Vernon)  Comedy   Feb.    21..  2,001 

Welcome  Danger  (Cliff  Bowes)  ..Cameo  comedy   Feb.  28..  1,000 

Paris  Creations  in  Color  Fashions   Feb.  28..  1,001 

Half  a  Hero  (Lloyd  Hamilton)  Comedy   Mar.    7..  2,1 

Two  Cats  and  a  Bird  Cartoon   Mar.    7..  1,1 

Lots  of  Knots  Hodge-Podge   Mar.    7..  1 

Voice  of  the  Nightingale   Novelty   Mar.  14..  1.000  ' 

Love  Goofy  (Adams)   Christie  com.   Mar.  14..  2,000 

Hello,  Hollywood  (Conley)  Mermaid  com  Mar.  14..  2,000 

Dynamite  Doggie  (Al  St.  John)  Tuxedo  com.   Mar.  21..  2,000 

Judge's  Crossword  Puzzles   Novelty   Mar.  21..  1,001 

Merrymakers  (Cliff  Bowes)   Cameo  comedy   Mar.  71..  1,001 

Rarin'  Romeo  (Walter  Hiers)  Comedy   Mar.  28..  2,000 

Red  Pepper  (St  John)   White-Mermaid   Apr.    4..  2,001 

Inside  Out  (Bowes)  —  Cameo  comedy   Apr.    4..  1,00s 

Movie  Morsels   Howe  Magazine   Apr.    4..  1,000 

Mellow  Quartette   Hurd  cartoon   Apr.    4..  1,001 

Why   Hesitate?    (Burns)  Comedy   April  11..  2,00 

In  the  Spider's  Grip  Novelty    April  II..  1.001 

Ship  Shape  (Bowes)  Comedy   Apr.   18..  1,001 

Iron  Mule  (St.  John)  Tuxedo  com  Apr.  18..  2.000 

Don't  Pinch  (Bobby  Vernon)  Comedy   Apr.  25  .2.000 

Dome  Doctor  (Larry  Semon)  Comedy   Apr.  25..  2,000 

Village  School   Hodge-Podge   May   2..  1.000 

Wide  Awake  (Lige  Conley)   Mermaid  comedy   May    2..  2.001 

King  Cotton   Hamilton  comedy   May    9..  2,001 

Dragon   Alley   Juvenile  comedy   May    9..  2,000 

Rock   Bottom   (Bowes)   Cameo  comedy   May    9..  1.001 

Tender   Feet  (Hiers)  Hiers  comedy   May  16..  2,000 

Fares   Please   (St.  John)  Mermaid  com  May  16..  2,001 

Only  a  Country  Lass  Novelty    May   16..  l.nflO 

Wild  Waves  Cameo  comedy   May  23..  1.0X 

Balto's  Race  to  Nome  Special   May  23..  2.000 

Curses  (St.  John)  Comedy   May  30..  2  000 

Hello  Goodbye  (Conley)  Mermaid  comedy   May  30..  2.000 

Two  Poor  Fish  Hurrl   cartoon   May  30..  1000 

Earth's  Other  Half  Hndee-Podge   June    6..  2.00j 

Fun's    Fun    (Bowes)  Cameo  comedy    June   6..  1.000 

Clodhopper  (Larry  Semon)  Comedy    June   6..  2  000 

Air  Tight  (Vernon)  Christie  comedy   June  13..  2,00V 

Gring  Great   Mermaid  comedy   Tune  13..  2.000 

Wake  Up  (Bowes)  Cameo  comedy   June  13..  1.000 

Baby  Blues   Juvenile  comedy   June  20..  2.000 

Prop's  Dash  for  Cash  Hurd  cartoon   June  20..  1,000 

Call    a   Cop  Christie  comedy   June  20..  2.000 

Oh.  Bridget  (Walter  Hiers)  Hiers   comedy  Tune  27..  Z 

Mexican  Melody   Hodge-Podge   June  27..  1,000 

Never  Fear  (Bowes-Vance)  ^.Comedy   July    4..  1.001 

Lewis-Mann  Bout   Magazine   July    4..  2,001 

Bobby  Bumps  &  Co  Hurd    cartoon  July    4..  1.000 

Below  Zero  (T.ige  Conley)  Mermand  comedy   July  11..  2000 

Permit  Me   (Bowes)  Comedy   July  11..1.00V 

Waiting  (Hamilton)   Hamilton  comedy   July  11..  2.00V 

Hot  and  Heavy  (Eddie  Nelson)  Mermaid  comedy   July  18..  2.00V 

Travel  Treasures   Hodire  Podge   July  18..  1  08V 

Beware   Comedy   Aug.    1..  2.000 

Took   Out   Comedv    Aug.    1.1  nrn 

Tourist   ;  Tuxedo  romrdy   Aug.  IS..  2.001 

Pictorial  Proverbs  Hodge  Podge   Aug.  15..  I.Oflj 

Be  Careful   (Adams)   ChrU'ie  comedy   Ang.  22..  2.001 

Pleasure   Bound  (Conlev)   J.  White  prod  Aug.  22..  2,00V 


/Lust  29,  1925 


MOVING    PICTURE  WORLD 


951 


(Continued  from  prt ceding  page) 

Kind  of  Picture 


Review.  Feet 


FILM  BOOKING  OFFICES  OF  AMERICA 


Oct.  11. 


Uli  Greatest  Game  (J.  Walker)   Baseball  epic 

Mimaire  Cowboy  (M.  B.  Flynn)   Western   

Br  en  Laws  (Mrs.  W.  Reid)  ..,  Drama   Jan. 

Chp  Kisses  (all-star)   Jazz-drama   Nov. 

Go  letters  Series   Thrill  comedy   .....Oct. 

Ds'terous  Flirt  (Evelyn  Brent)   Drama  Dec. 

Mi  in  the  Dark  (Vaughn)  Go-getters   Dec 

Orfhe  Stroke  of  Three  (Harlan)   Drama  Dec. 

Ti  ger  Fingers  (Bob  Custer)    Tex.  Ranger   Dec. 

G<  g  of  Cumming    Go-Getters   Dec. 

Likhing  at  Danger  (R.  Talmadge)    Thrill  drama.  .v  ...I  cc 

AfHawk  (Al  Wilson)    Airplane  dr  Dec. 

Sb's  Hooligan?    Go-getters   Dec. 

■  pie  Jeebies  (Aubrey)    Comedy  Dec. 

Sil  Stocking  Sal  (Brent)    Underworld  dr  Jan. 

■  k  of  Hot  Dog  (Stan  Laurel)   Comedy   Ian. 

NkSun  Man   (Lefty   Flynn)  Outdoor  melo.   Jan. 

■ping  Spurs  (Bob  Custer)  Outdoor  melo  Jan. 

%\h  and  Adventure  (R.  Talmadge)  Outdoor  melo  Jan. 

Aping  Cutie  Go-Getters   Jan. 

U  light  Molly  (Evelyn  Brent)   Crook  dram*   Feb. 

He  Terror  (Bob  Custer)  Western   Feb. 

d'l  Rider  (Al   Wilson)  Airplane-thrill   .Feb. 

■pie's   Millions    (R.   Talmadge)  Athletic-stunts   Feb. 

Apian  Nights  (Hammeratein-TeUegen).. Drama   Mar, 


Pacemakers   Mar. 

Comedy   ....Mar. 

Western   Mar. 

Drama   Mar. 

Bray  cartoon  Mar. 

Western   Mar, 


W;ome  Granger  (Vaughn) 

Sling  Hand  (Aubrey)  

Bid  of  the  Border  (Lefty  Flynn) 
Lti's  Bargain  (Marjorie  Daw)  ... 

Grain  Kidd   

fllHanan  (Yakima  Canutt)  

Sppiag  Vengeance  (Bob  Custer)  Texas  Ranger  dr  Mar. 

■Who  Gets  Rapped  (Vaughn)  Pacemakers   Mar. 

fliidden  Cargo  (Evelyn  Brent)   Melodrama   Apr. 

■U.  West  (Lefty  Flynn)  Western   April 

flf  Devil  Quemado  (Thomson)  Thrill  western  Apr 

Hon  of  the  Goofies  Pacemakers   Apr. 

flk  of  the  Streets  (V.  L.  Corbin)  Hum.   Int.  melo.  Apr. 

flte  Fang  (Strongheart-dog)   Drama   May 

War  Through  (R.  Talmadge)   Stunt  melodr  May 

flit  Decide   Pacemakers   May 

flj  Male   Pacemakers   May 

flll  Bearcat  (Bob  Custer)  Western    drama  May 

S|!d  Wild  (Flynn)  Melodrama   May 

Als  Mary  Flynn  (Brent)  Regeneration   melo  May 

■pills  With  a  Million   (Mary  Carr). ...  Human    Interest   dr  June 

■iting  Demon  (R.  Talmadge)  Thrill   drama  June 

flls  Bases  East  Pacemakers   June 

flte  Thunder  (Yakima  Canutt)  Western   June 

arriage  Fails — ?  (Logan-Brook)  Domestic  drama   June 

r  Blue  Days  (Stan  Laurel)  Comedy   June 

lit's  Baby  (Fred  Thomson)  Western  comedy  drama  Fune 

>th  as  Satin  (Brent)  Crook  drama   July 

an  Tornado  (Canutt)  Action  western  July 

Bloodhound  (Bob  Custer)  Mounted  police   July 

Man  Jack  (Bob  Custer)   Action  western 

Sleuth  (Stan  Laurel)   Comedy   

[   Price   Gloria?   Pacemakers  ... 

Bull's  Lair  (Fred  Thomson)   Typical  western   Aug. 

Coo  Coo  ((Vaughn-O'Hara)   Pacemakers   Aug. 

Pyckle  and  Mr.  Pride  (Laurel)   Comedy   Aug. 

Robinhood  (Evelyn  Brent)   Bandit  melodr  Aug. 


•  juiy 
.July 
.July 
-July 


.  7,010 
.  4,841 
.  6.413 

.  6,538 
.  2,000 
.  5,297 
.  2,000 
,  6,767 

4,775 

2,000 
,  5,442 
,  5,000 

2,000 
,  2,000 
.  5,367 
,  2,000 
.  4,522 
.  5,068 
.  5,525 
.  2.000 
.  6.000 
.  4,738 
.  5,070 
.  5,167 
.  6,278 
.  2,000 
.  2,000 
.  4,930 
.  6,000 
.  1.000 
.  6.020 
.  5.005 
.  2,000 
.  4.850 
.  5.000 
.  4.720 
.  2,000 
.  7,216 
.  5,800 
.  4,714 
.  2,000 
.  2.000 
.  4,770 
.  4,700 
.  5.550 
.  7,391 
.  5.470 
.  2.000 
.  4,550 
.  6.000 
.  2,000 
.  5,291 
.  6.043 
.  4.472 
.  4.800 
.  5.632 
.  2,000 
?  nno 
'.  5,280 

.  2,000 
.  2,000 

.  5,580 


FIRST  NATIONAL 

Hawk  (all-star)   „  Romantic  drama   June  14. 

:ct  Flapper  (C.  Moore)   Comedy  June  28- 

Made  Failure  (B.  Alexander)   Comedy    ...  June  Z» 


Sale  (all-star)   Drama   July  5. 

Rich  (C  Windsor)   Society  drama  Dec.  20. 

le  Wives  (C.  Griffith)   Society  drama   Aug.  9. 

in  the  Limousine  (Semon)   Farce  comedy  . .-.  AuB*  39- 

g  With  Love  (C.  Moore)   Comedy  Sep.  6. 

Hollywood  With  Potash  and  Perlmutter 

1-star)   Comedy   Sep.  20. 

nds  and  Lovers  (all-star)   Dom.  drama   Nov.  8. 

na  of  the  Streets  (Nazimova)   Drama   Oct.  25. 

ish  (all-star)   Comedy-drama 

[Night  of  Romance  (C.  Talmadge) 

Every  Woman's  Life  (all-star)   

Ira  (LaMarr)   

smates  (R.  Barthelmess)   

stine  of  the  Hungry  Heart  (Vidor) 


•  Comedy  .  Dec 

.Drama   Nov. 

.Drama   Dec 

.Drama   Nov. 

....  Drama   Nov. 

t  Watcher  (Glenn  Hunter)  Drama   Oct. 

Wilderness  (Griffith)  Drama   Dec. 

lig  (C.  Moore)   Drama   Jan. 

Marry  Again  (Doris  Kenyon)  Drama   Jan. 

Tongues  (Marmont)   Comedy-drama   Dec 

own  (all-star)   Western  epic   Oct. 

Only  Woman  (N.  Tadmadge)   Domestic  dr  Nov. 

from  Hollywood  (Nilsson-Stone- Astor) Heart  interest   -...Dec 

olous  Sal  (O'Brien -Busch- Alexander).. Western  melo.   Jan. 

nief  in  Paradise  (Doris  Kenyon)  Melodrama   Jan. 

Man  Desires  (Sills-Dana)  Melodrama  Jan. 

cement  (Mary  Astor)   Drama   Feb. 

Lady  (Norma  Talmadge)   Emotional  dr  Feb. 

Husband's  Secret  (Moreno- Miller)  —  Sentiment-dr  Feb. 

Vadis  (Emil  Jennings)  Special   Feb. 

World  (Conan  Doyle  itory)  Special   Feb. 

Toys   (Barthelmess)  Comedy-drama   Feb. 

'ing  With  Souls  (Jacqueline  Logan) ...  Drama   Mar. 

Year  to  Live  (Pringle)  Drama   "v. 


Kind  of  Picture  Renew.  F««i 

Desert  Flower  (C.  Moore)  Comedy   drama   June  13..  6,837 

White  Monkey  (LaMarr)  Society  drama   June  13..  6,121 

Making  of  O'Malley  (Sills)  Police    romance  July     4..  7,496 

Lady  Who  Lied  (Stone- Valli-Naldi)  Algerian  drama   July  18..  7,111 

Marriage  Whirl  fCorinne  Griffith)   Drama   July   25..  7f,72 

Half- Way  Girl  <Doris  Kenyon)   Melodrama   Aug.    8..  7,570 

Fine  Clothes  (Stone- Marmont-Griffith)  ....Comedy  drama   Aug.  15..  6,971 

FOX  FILM  CORP. 

Circus  Cowboy  (Jones)   Western  drama   May    3. . 

Trouble  Shooter  (Mix)   Western  drama  May  17.. 

Lone  Chance  (Gilbert)   Western  drama   May  24.. 

When  Wise  Ducks  Meet   Comedy   May  24.. 

Western  Luck  (Jones)  ■  Comedy-drama   June  28.. 

Magic  Needle   "Etching"   June  28.. 

Romance  Ranch  (Gilbert)   Comedy-drama   July  12.. 

Heart  Buster  (Mix)  Comedy-drama   July 

Beaten  Gold   Educational   July 

Against  All  Odds  (Jones)   Comedy -drama   Aug, 

Pain  as  You  Enter  (Moran)  Comedy   Aug, 

That  French  Lady  (Mason)   Comedy-drama   Aug 

Man  Who  Came  Back  (special)   Drama   Sep. 


7. 

ming  to  Love  (C.  Talmadge)  Comedy-dr  Mar.  7. 

of  a  Siren  (La  Marr)  Drama   Mar.  21. 

_|y  (C.  Moore- Leon  Errol)  Stage  success   Mar.  28. 

Vasse  (Corinne  Griffith)   Society  dr  Apr.  4. 
Way  Street  (Lyon'Nilsson)   Society  dr  Apr.  4. 

Son    (Nazimova)  Emotional  dr  Apr.  18. 

am  My  Man  (Sllls-KenTon)  Drama   Apr.  18. 

Supreme  Moment  (B.  Sweet)  Romantic  dr  Apr.  25. 

ffckie  (Mackaill)   Drama   May  9. 

mi  Fire  (Barthelmess)  Emotional  dr.   ..„  May  16. 

fl  Talker   (Nilsson-Stone)  Human  Interest  dr  Way  23. 

fjassary    Evil    (Lyon-Dana)  Drama   May  23. 

J|t  a  Woman  (Windsor-Tearle)  Drama   June  6. 


11.527 

7,030 
,  7,285 
,  7,304 
,  7,389 
7,526 
5,260 
,  J.926 

,  6,685 
,  7,822 
7,674 
6.907 
.  7,211 
6.298 
.  7,905 
.  6,923 
.  7,678 
.  7,530 
.  7,037 
.  8,562 
.  7.*1 
.  5,447 
.  8.641 
,  6,770 
.  6,967 
.  7,307 
.  7,231 
.  7,649 
.  6,224 
.  7,357 
.  6.150 
.  8.745 
.  9,700 
.  7,811 
.  5.831 
.  6.064 
.  6.099 
.  6.700 
.  8.636 
.  7.869 
.  5.600 
.  6.552 
.  6.173 
.  6.565 
7.600 
8.262 
.  7.861 
.  8.307 
.  6.363 


19.. 
19.. 
9.. 
9.. 
16.. 
6.. 
13.. 
11.. 
20.. 
30.. 
13.. 
25.. 
27.. 
25.. 
11.. 
1.. 
1.. 
27.. 
13.. 
4.. 
4.. 
27.. 
7.. 


It  Is  the  Law  (all-star)   Drama   Sep. 

Dante's  Inferno  (special)  Drama   Oct. 

Cyclone  Rider  (all-star)   Drama   Sep. 

Last  of  the  Duanes  (Mix)   Drama   Aug. 

Iron  Horse  (special)  Railway  drama   Sep. 

The  Fool  (all-star)  Drama   Apr. 

Oh,  You  Tony  (Mix  and  Tony)   Comedy-drama   Sep. 

Winner  Take  All  (Jones)   ..Comedy-drama   Oct. 

Hearts  of  Oak  (all  star)   Drama   Oct. 

Great  Diamond  Mystery  (Mason)   Comedy-drama   Nov. 

Warrens  of  Virginia  (all-star)   ..Drama   Nov. 

Rambles  of  a  Raindrop  Instructive   Sep. 

Daughters  of  the  Night  (all-star)  Modern   drama  Deo. 

Painted  Lady  (Mackaill)  Modern   drama  Oct 

{erusalem  Today   Instructive   Oct. 
,ast  Man  on  Earth  Novelty  special  Dec 

Gold    Heela  Race  track  dr  Feb. 

Flames  of  Desire  Love  drama  

The  Dancers   Drama   Jan.  24.. 

The  Folly  of  Vanity  Dramatic  fantasy  Feb.  14.. 

Teeth  (Mix-Tony  Duke)  Western  drama   Nov.  15.. 

Darwin  Was  Right  Monkey  novelty  com  Nov.  8.. 

In  Love  With  Love  Comedy  drama  Jan.  3.. 

Honor  Among  Men  (E.  Lowe)  Romance-drama   Oct.  18.. 

Unreal  News  4   Novelty   Oct.  11.. 

Van  Bibber  Series  Polite  com  ....Oct.  25.. 

Age  of  Oil  Educational   Nov.  1.. 

Deep  Sea  Panic  (Parrott)   ....Comedy   Nov.  1.. 

Nickle  Plated  West   Sunshine  comedy   Nov.  15.. 

The  Bull  Fight   Educational   Nov.  15. . 

My  Husband's  Wives  (Mason-Washburn)..  Comedy-dr  ,  Nov.  22.. 

Paul  Jones,  Jr  Van  Bibber  com  Nov.  22.. 

Finger  Lakea   Instructive   Nov.  22.. 

Brass  Bowl  (Edmund  Lowe)  Adventure  dr  Nov.  29.. 

Stolen  Sweeties  (Monkeys)   Comedy   Nov.  29.. 

Salt  of  the  Earth   Educational   Nov.  29. . 

Gerald  Cranston's  Lady  (James  Kirkwood) .  Domestic  dr.   Dec.  6.. 

Masked  Marvel  (Parrott)   Comedy   Dec.  6.. 

The  Roughneck  (George  O'Brien)   Melodrama   Dec.  13., 

The  Burglar   Van  Bibber  Dec.  13.. 

Man  Who  Played  Square  (Jones)  Western   drama   Dec  20.. 

Dead  wood  Coach  (Mix)  Western  drama   Jan.  10.. 

Troubles  of  a  Bride   Melodrama   Dec.  27. . 

Dick  Turpin  (Mix)   „.  English    drama   Feb.  7.. 

Arizona  Romeo  (Jones)  Western  drama   Jan.  31. 

Curlytop  (Mason)   Melodrama  Jan.  10., 

Stardust  Trail  (Mason)   Melodrama   Mar.  7. 

Scuttlers  (W.Faruum)  Western  drama   

Movie- Mad  Maid  (Babe  London)   Slapstick   Dec.  20. 

Roaring  Lions  at  Home   Sunshine  com.  Jan.  3. 

Uncommon  Clay   Educational   Jan.  3. 

Up  On  the  Farm  (Lee  Moran)   Comedy   Jan.  3. 

The  Violin  Speaks   Educational   Jan.  10. 

Dangerous  Curves  Comedy   Jan.  10. 

Milk  Bottle  Bandits   Comedy   Jan.  10. 

Ports  of  Call  (E.  Lowe)   ...Regeneration  dr  Tan.  24. 

Sleep  Walker  (Sid  Smith)  Comedy   Jan.  24. 

Hell-Roaring   Range  Educational   .Jan.  24. 

Corsica  the  Beautiful   Educational   Jan.  31. 

Nobody  Works  But  Father   Slapstick   Feb.  7. 

Trail  Rider  (Jones)  Western   Feb.  21. 

Man  Without  a  Country  (all-star)  Special   Feb.  28. 

Scarlet  Honeymoon  (Shirley  Mason)  Romantic  com. -dr.   Mar.  14. 

Mysterious  Stranger   Comedy   Mar.  14. 

Riders  of  the  Purple  Sage  (Mix)   Western   Mar.  21. 

House  of  Flickers  •  Imperial  com  Mar.  21. 

Gold  and  the  Girl  (Jones)  Western  Mar.  28. 

Amateur  Detective  -  Van  Bibber   Mar.  28. 

Hunted  Woman  (Seena  Owen-Earl  Sche»ck)Curwood  dr  Apr.  4. 

Butterfly  Man  (Sid  Smith)   Comedy   Apr.  4. 

From  Mars  to  Munich   .  "arieties"   Apr.  4. 

Marriage  in  Transit  (E.  Lowe)  Secret  service  dr.  April  11. 

"rr.  «-»:-_"  25 


6.400 
5,702 
4,385 
2,000 
5,000 
1,000 
4.471 
4,500 
1,000 
4,899 
2,000 
5,470 
8.273 
6,89! 
5,480 
6,672 
6,942 
11.400 
9,500 
6.302 
5,949 
5,336 
5,096 
6,535 
1,000 
5.701 
6,936 
1,000 

6,020 
5,438 
6.fc56 
5.250 
6.190 
4,992 
5.677 
4,960 
2,000 
2,000 
750 
2,000 
2,000 
1,000 
4,509 
2,000 
1,000 
5,861 
2,000 
1,001 
6,074 
2,000 
7,619 
2,000 
6,700 
6,346 
4.915 
6,716 
4,694 
5,828 
4,686 
4,686 
2,000 
.  2,000 
.  1,000 
.  2,000 
.  1,000 
.  2,000 
.  2,000 
.  5,500 
..2,000 
.  1,000 
.  1,000 
.  2,000 
.  4,752 
.10.000 
.  5,080 
.  2,000 
.  5,578 
.  2  000 
.  4,513 
.  2,000 
.  4,954 
.  2,000 
.  1,000 
.  4,800 
.  1,000 
.  5,251 
.  5,783 
.  2,000 
.  5,340 
.  1,000 
.  5,000 
.  1.000 
.  2,000 
.  4.400 
.  2,000 


Where  the  Waters  Divide  "Varieties"   Apr 

Rainbow  Trail  (Mix)  Zane  Gray  westn  May  2. 

She  Wolves  (Rubens-Mulhall)   Drama   May  9. 

Neptune's  Stepdaughter   Comedy   May  9. 

Wings  of  Youth  (Bellamy-Clayton)   Modern  life  dr  May  9. 

Concerning  Cheese   Varieties   May  9. 

Kiss   Barrier  (Lowe)  Romantic  drama   May  23. 

White  Paper  Varieties   May  23. 

"apa's  Darling  Sunshine  comedy   May  23. 

Scandal  Proof  (Shirley  Mason)  Drama   June  6. 

Scientific    Husband  Sunshine  comedy   June  6. 

Everyman's  Wife  (Hammerstein-Rawlin- 

son)   Domestic  drama   June  13..  4,365 

Honeymoon  Limited  (Lee  Moran)  Comedy   June  13..  2.000 

Lightnin'    (all    star)   Famous  stage  drama  Aug.    1..  8,050 

METRO-GOLDWYN-MAYER 

Uninvited  Guest   (Tolley)  Drama   Mar.    8-..  6.145 

Happiness  (L.  Taylor)  Comedy-dr  Mar.    8..  7,414 

Women  Who  Give  (all-star)  Sea  drama  Mar.  22..  7.500 

Boy  of  Flanders  (Coogan)  Comedy-dr  Apr.    5..  7.018 

Shooting  of  Dan  McGrew  (all-star)  Drama   Apr.  12.  6.318 

Sherlock.  Jr.   (Keaton)  .....Comedy   May  17..  4.065 

Arab   (Nnvanro. Terry)   „..v»  Nmi   Tulv   12  .  6710 

Bread  (all-star)   Drama   Ana;.    2..  6  7* 

Teas  of  TyUrhervilles  (Sweet)  Drama   Aug.   •..  7JB6 

Broken  Barriers  (all-star)  Drama   Aug.  16..  5717 


952  MOVING    PICTURE    WORLD  August  29.  19 


tContinutd  from  frtctatnt  ftt) 

Kind  of  Picture 

True  As  Steel  (all-star)  Drama  

Revelation    (Dana)   Drama   

Recoil  (Blythe-Hamilton)   Drama  

Wine  of  Youth   (all  Mar)  Drama   , 

Along   Came   Ruth   (Dana)  Comedy  -dr  

Red    Lily    (Bennett -Novarro)  Drama   

Sinner*   in   Silk   (Menjou- Boardman)  Drama   Aug.  30.. 

Circe,   The    Enchantreaa   (Murray)  Drama   

His   Hour   (Pringle)  Drama   

One  Night  m  Rome  (L.  Taylor)  Comedy-dr  

Navigator    (Keaton)  /....Comedy   

Bandolero  (all  star)  Drama   , 

Great  Divide  (all  star)  Drama   

The  Snob  (all  star)  Drama   

He  Who  Gets  Slapped  (Chancy)  Drama   

Rag    Man    (Coogan)  Comedy-dr  


Review. 

Feet 

Jun. 

28  . 

6,454 

July 

5.. 

8.752 

fuly 

12.. 

7,089 

July 

26. . 

6,805 

2.. 

5,161 

Aug 

16.. 

6,975 

Aug 

30.. 

5750 

Sep. 

13.. 

6.882 

Sep. 

20.. 

6JO0 

..Sep. 

27.. 

5383 

£.358 

Sep. 

13.. 

11. 

6,904 

a.. 

7,811 

8.. 

6,513 

15.. 

6.613 

14.. 

5,906 

22. 

5,883 

3.. 

6,300 

11.. 

5,750 

Beauty  Prize   (Dana)  Comedy-dr  

Ben  Hur  (special  cast)   Drama   , 

Merry    Widow    (Murray)   Comedy-dr  

Married  Flirts  (all-star)   Drama   Oct.  25.. 

Romola  (Lillian  Gish)   Famous  novel   Dec  13. 

Greed  (Von  Stroheim  prod.)  Special   Dec.  20. 

Chu-Chio-Chow  (B.  Blythe)   ,  Spectacle   Feb.  21. 

Wife  of  fje  Centaur   Drama   Jan.  \J. 

Dixie  Handicap  (Windsor-Keenan)   Drama   Jan.  10. 

Cheaper  to  Marry  (AU  Star)   Drama   Feb.  14. 

Excuse  Me  (Shearer-Nagel)  Farce-comedy   «  Feb.  7. 

Monster  (Chaney-Olmsted)  Weird  com.-dr  Mar.  7. 

Daddy's  Gone  a  Hunting  (Marmont)  Pathos  drama  Mar.  7. 

Lady  of  the  Night  (Norma  Shearer)  Underworld  dr  ••..Mar.  14. 

Denial  (Claire  Windsor)   Drama  Mar.  21. 

Seven  Chances  (Keaton)  Comedy   Mar.  28. 

Confessions  of  a  Queen  (Terry-Stone)   Mythical  romance   Apr.  4. 

Way  of  a  Girl  (Boardman)  Thrill-comedy   April  11. 

Man  and  Maid  (Lew  Cody)  ...Elinor  Glyn  prod....  Apr.  18. 

Proud  Flesh  (Eleanor  Boardman)  Romantic  com  Apr.  25. 

Prairie  Wife  (Rawlinson-Devore)  Domestic   dr  May  16. 

Zander  the  Great  (Marion  Da  vies)   Human  Interest   May  16. 

Sporting  Venus  (Sweet)  Romantic   drama   May  23. 

White  Desert  (Windsor-O'Malley)  Snow-R.R.  drama   July  18. 

Pretty   Ladies  (Pitts-Moore-Pennington).. Human  int.  dr  July  25. 

Slave  of  Fashion  (Norma  Shearer)  Drama    Aug.  I. 

Never  the  Twain  Shall  Meet  (Stewart)   South  Sea  com  Aug.  8. 

Unholy  Three  (Lon  Chaney)   Drama   Aug.  15 


6.765 
12,974 
.10,067 
,  6,408 
.  6,586 
.  6.905 
.  5,921 
.  5,084 
.  6,435 
.  5,851 
.  5.441 
.  4791 
.  5.113 
.  5,809 
.  5.000 
.  5,307 
.  577G 
.  6,487 
.  6,844 
.  5.958 
.  6.464 
.  5.828 
.  5,906 
.  8,143 
.  6X8 


PARAMOUNT 

Alaskan    (Meighan)  Drama   Sep.  27.. 

Her  Love  Story  (Swanson)  Romance  dr.  Oct.  11.. 

Story  Without  a  Name  (Ayrea-Moreno). ...  Prize   title  Oct.  18.. 

Dangerous  Money  (Daniels)  Comedy-dr  Oct.  25.. 

Border  Legion  (Moreno)  Drama   Nov.  1.. 

Worldly  Goods  (Ayrea)  ..Drama   Nov.  ic_ 

.*t  Set  (Compson-Menjou)  Domestic  dr  Nov.  29. 

forbidden  Paradise  (Negri)  Drama   Nov.  29.. 

Sainted  Devil  (Valentino)...   .....Drama  Dec.  6.. 

City  That  Never  Sleeps  (Cruze  prod.)....  Mother-love  melo  Oct  11 

Manhattan  (Dix)   Romantic  com  Nov"  g" 

Garden  of  Weeds  (Compson)   Drama   Nov.  15 

Wages  of  Virtue  (Swanson)   P/V/   Dec.  6 

Tongues  of  Flame  (Meighan-Love)   Melodrama   Dee  27 

North  of  36  (Torrence-Holt- Wilson)   Historic  romance   Dec!  lj" 

Argentine  Love  (Daniels-Cortez)   Spanish  romance  Jan.  3 

Peter  Pan  (Betty  Bronson)   J**T"e  classic   jan  3.]0' 

Locked  Doors  (Compson)   Original  story   >„,.   24  ' 

Tomorrow's  Love  (Ayres)   ■  Divorce  com-dr  Jin  24 

East  of  Suez  (Negri)   Drama   jan.  17" 

Miss  Bluebeard  (Daniels)   ....The  stage  success   Feb.  14.. 

Golden  Bed  (LaRocque)   Drama  of  classes   Jan.  31.. 

Mas  Must  Live  (Dix)   Newspaper  romance   Feb.    7. . 

Coming  Through  (Meighan)   New  type  Meighan  story.. Feb.  a.. 

The  Devil's  Cargo  (Starke)   Drama  of  Old  California ..  Feb.  21.  . 

Top  of  the  World  (Nilsson-Kirkwood)  Africa  and  England   Feb.  28.. 

The  Swan  (Menjou- Howard)   Stage  success  Mar.  14.  [ 

Contraband  (Wilson-Noah  Beery)   Bootleg  drama   Apr.  a.'. 

Madame  Sans  Gene  (Swanson)   ....World  Famous  drama   May  2.. 

Thundering  Herd  (Holt-Wilson)  Buffalo  stampede   Mar.  7 

Forty  Winks  (Dana- Roberts-Griffith)  Comedy   ,  Feb.  14.'] 

Goose  Hangs  High  (Cruze  production)  Typical   Mar.  21.. 

New  Lives  for  Old  (Compson)  Drama   Mar.  7.' 

Salome  of  the  Tenements  Uetta  Goudal) ...  Drama   Mar!  7.. 

Too  Many  Kisses  (Richard  Dix)  Comedy   Mar.  14 

Dressmaker  From  Paris  ( Lea  trice  Joy) . . .  Drama   Mar.  28 

Air  Mail   (feature  cast)  Melodrama   Mar!  2S.! 

Grass   Drama   April  11.. 

Sackcloth  and  Scarlet  (Alice  Terry)  Drama   .April  U., 

Men  and  Women  (Dix)  Feature   April  ll!] 

Kiss  in  the  Dark  (Menjou)  ,  Romantic  com  Apr.  18..' 

Charmer   (Pola   Negri)  Romantic  dr  Apr.  18." 

Code  of  the  West  (Moore-Bennett)  Westn    Rom.    com  Apr.  25. 

Adventure  (Moore-btarke-Beery)   Jack  London  dr  May  2.. 

Crowded  Hour  (Bebe  Daniels)   Drama  May  9 

Night  Club  (Raymond  Griffith)  Farce-comedy   May  16 

Shock  Punch   (Richard   Dix)  Comedy-drama   May  23 

Welcome  Home  (Cruze  Prod.)  Domestic  com-dr  May  30 

Old  Home  Week  (Meighan)  Comedy   June  6 

Any  Woman  (S.tar  cast)  Comedy  drama   June  13.1 

Little  French  Girl  (Mary  Brian)  Drama   June  13 

Are  Parents  People?  (Betty  Bronson)  Domestic  problems   June  20.. 

Eve's  Secret  (Betty  Compson)  Romantic  drama   June  2o!l 

Beggar  on  Horseback  (all  star)  Imaginative   Tune  20.. 

Manicure  Girl  (Daniels)  Drama   Tune  27.. 

Lost— A  Wife  (Menjou)  Sophisticated    com  July  4.. 

Light  of  Western  Stars  (Holt)  Vivid  west  dr  July  4.. 

Paths  to  Paradise  (R.  Griffith)  Whirlwind  comedy   July  11.. 

Grounds  for  Divorce  (Vidor)  Drama   July  11.. 

Lucky  Devil  (Richard  Dix)  Auto  race  comedy  July  18.! 

Night  Life  of  New  York  (All-star)   Comedy-drama   July  25.. 

Marry  Me  (Vidor)   Small  town  idyl  Tuly  25.. 

Street  of  Forgotten  Men  (all  star)  Bowery  drama    Aug.  1.. 

Not  So  Long  Ago  (Betty  Bronson)   Drama   Aug.  8.. 

Rugged  Water  (Lois  Wilson)   Drama   Aug.  8.. 

Trouble  With  Wives  (Vidor)   Farce  comedy   Aug.  15.. 

Wild,  Wild  Susan  (Bebe  Daniels)   Farce  comedy   Aug  22.. 

Wild  Horse  Mesa  (Jack  Holt)   Zane  Grey  dr  Aug  22 


6736 
6,736 
5,912 
6,864 
7.048 
6,055 
6.574 
7.000 
8,633 
6,097 
6,415 
6,230 
7,093 
6763 
7.908 
5.970 
9,593 
6.221 
5,903 
6.821 
6,453 
8.584 
#.116 
6,522 
7,980 
7,167 
5,889 
6,773 
9.994 
7,187 
6.293 
6,186 
6.796 
7,017 
5.750 
7,090 
6J*T 
6,000 
6732 
6,223 
5,767 
6,076 
6.777 
6,602 
6,558 
5.7a 
6,151 
5,909 
6,780 
5,963 
5,628 
6,586 
6,205 
6,874 
5,959 
6,420 
6.850 
6,741 
5.692 
5,935 
6,908 
5.526 
6.366 
6.943 
6.015 
6,489 
5,774 
7,164 


*Tind  of  Picture  nevie' 

PATHE 

Every  Man  for  Himself   Our  Gang   Oct. 

Hot  Water  (Harold  Lloyd)   Feature  com   Oct. 

On  Leave  of  Absence   Detective   Oct. 

Bungalow  Boobs  (Chase)   Comedy   Oct. 

Sky  Plumber  (Arthur  Stone)   Comedy   Oct. 

Galloping  Bungalows   Sennett  com  Nor. 

Stunts   Sportlight   Nov. 

Hot  Stuff  Spat  family   Nor. 

Cat  and  the  Magnet   •  Terry  cartoon  Nov. 

Fast  Company   Our  Gang   Nov. 

She  Knew  Her  Man   Terry  cartoon   Nov. 

Gridiron  Glory   Sportlight   Nov. 

Love's  Sweet  Piffle  (R.  Graves)   Comedy   Nov. 

Are  Blond  Men  BashfuU  (Stone)   Comedy   Nov. 

Out  of  the  Storm   Detective   Not. 

Good  Old  Circus  Days  Terry  cartoon  Nor. 

All  Wet  (Chase)  Comedy   Nov. 

Deaf,  Dumb  and  Daffy   Spat  Family   .Nov. 

Cannon-Bail  Express   Sennett  com  Nov. 

Champions   •  Sportlight   Nov. 

Lumber  Jacks    ...Terry  cartoon  Nov. 

White  Sheep  (Glenn  Tryon)   Special  dr  Dec. 

Feet  of  Mud  (Sennett  cast)  Comedy   Dec. 

Meet  the  Missus  (Tryon)   Comedy   Dec. 

Bucking  the  Bucket  Shop   Detective  series   Dec. 

She's  In  Again   ■  Terry  cartoon   Dec. 

Mysterious  M»*tery  Our  Gang   Dec. 

Off  His  Trolley  (R.  Graves)   Sennett  com.   Dec. 

Noah's  Athletic  Club   Terry  cartoon   Dec. 

Tust  a  Good  Gay  (Stone)   Comedy   Dee. 

Royal  Razz  'Oise)   Comedy   Dec 

Mysteries  of  Cid  Chinatown   Terry  cartoon   Dec 

Nature's    Rouge   Sportlight   Dec 

Rubber    Neck   ....Spat  Family   Dec. 

Bull  and  Sand   Sennett  comedy   Dec 

Invaders   Sportlight   Dec. 

Down  on  the   Farm   Terry  cartoon   Dec. 

The  Sea  Squawk   Sennett  com  Jan. 

On  the  Ice   Terry  cartoon   Jan. 

Galloping  Hoofs  (Allene  Ray)   Serial   Jan. 

Wages  of  Tin  (Tryon)   Comedy   Jan. 

Rata  Knuckles  (Chase)   Comedy  Jan. 

Rough  and  Tumbling   Sportlight   Jan 

Our  Game  Pup   Terry  cartoon   

The  Big  Town  (Our  Gang)   Comedy   

Plumber  (Graves)   Comedy   

Wild  Goose  Chaser  (Turpin)  .Sennett  Com.  

Hello  Baby  (Chase)  .'  Comedy   

Laugh  That  Off  Spat  Family   

Honeymoon  Hardships   ■  Sennett  comedy   

Brain  and  Brawn   Sportlight   

Boobs  in  the  Woods  (Langdon)  Sennett  comedy   

Hold  That  Thought  Terry  cartoon  

Fighting  Fluid  (Chas.  Chase)   Comedy   

Beloved  Bozo  (R.  Graves)   Sennett  comedy   

Circus  Fever   .  Our  Gang   Feb. 

Biting  the  Dust   Terry  cartoon   Feb. 

Transatlantic  Flight   Terry  cartoon  

Change  the  Needle  (Arthur  Stone)  Comedy   Feb. 

Family  Entrance   (Chas.  Chase)  Comedy   Feb. 

Bigger  and  Better  Jails  Terry  cartoon   Feb. 

Fisherman's  Luck  Terry  cartoon   Feb. 

A  Fox  Hunt  Spat  Family   Feb. 

Sporting   Armor  Sportlight   Feb. 

Idaho   (Vivian    Rich)  ...Serial   Feb. 

Water  Wagons  Sennett  com  Feb. 

Hi*  Marriage  Wow  (Langdon)  Comedy   Feb. 

Plain  and  Fancy  Girls  (Chas.  Chase)  Comedy   Feb. 

Clean-Up   Week  Terry   cartoon   Feb. 

Haunted  Honeymoon  (Glenn  Tryon)  Comedy   Feb. 

Raspberry  Romance  (Ben  Turpin)  Comedy   Feb. 

Neptune's  Nieces  Sportlight  Mar. 

Bashful  Jim  (Graves)  Mack  Sennett  eom  Mar. 

In  Dutch  Terry  cartoon   Mar. 

Dog  Days  Our  Gang   Mar. 

Percy  (Charles  Ray)  Typical  dr  Mar. 

Should  Husbands  Be  Watched  Comedy   Mar. 

Hard  Boiled  (Chase)   .....Comedy   Mar. 

Jungle  Bike  Riders   Terry  cartoon   Mar. 

Excuse  My  Glove   Spat  Family   Mar. 

Giddap  (Billy  Bevan)   Comedy   Mar. 

Traps  and  Troubles  Sportlight   Mar. 

Pie  Man   Terry  cartoon   Mar. 

Zowiet   Strreoskopik   Mar. 

At  the  Zoo  Terry  cartoon   Mar. 

Is  Marriage  the  Bunk?  (Chase)  Comedy   Mar. 

Plain    Clothes    (Langdon)  Comedy   Mar. 

Sailor   Papa   (Tryon)  Comedy   Mar. 

Breaking  the  Ice  (Graves)   Comedy   Apr. 

Love  Bug   Our  Gang   Apr. 

Housing  Shortage   Terry  cartoon   Apr. 

Marriage   Circus   (Turpin)  Sennett  com  April 

Bad   Boy   (Chase)  Comedy   April 

Are  Husbands  Human?   (Findlayson)  Comedy   April 

Sunken  Silver  (Ray-Miller)  Serial   Apr. 

Lion's  Whiskers  Sennett    com  Apr. 

Hold  My  Baby  (Glenn  Tryon)  Comedy   Apr. 

S-O-S   Terry  cartoon   Apr. 

Adventures  of  Adenoid  Terry  cartoon   Apr. 

Deep  Stuff  Terry  cartoon   Apr. 

Beauty   Spots  Sportlight   Apr. 

Remember  When  (Langdon)  Comedy   Apr. 

Shootin'  Injuns   Our  Gang  eom  May 

Big  Red  Riding  Hood  (Chase)   Comedy   May 

Sporting  Judgment   Sportlight   Kay 

He  Who  Gets  Smacked   Sennett  comedy   May 

Permanent  Waves   Terry  cartoon   May 

Looking  For  Sally  (Chase)   Comedy   May 

Grief  in   Bagdad   Comedy   May 

Darkest   Africa   Terry  cartoon   Mu 

Wild   Papa   Spat  Family   May 

Skinners  in  Silk  Sennett  com  Mav 

Fast    Worker   Terry  cartoon   May 

Luna-cy    Stereoskopik   May 

Tell  it  to  a  Policeman  (Tryon)  Comedy   Mar 

Sure  Mike  (Martha  Sleeper)  Comedy   May 

Echoes  From  the  Alps  Terry  cartoon   May 

Good  Morning  Nurse  Sennett  comedy   May 


ugust  29,  1925 


MOVING    PICTURE  WORLD 


953 


Kind  of  Picture 


Review.  reet 


hide  Ranch"  Days  Sportlight   May  30..  1,000 

k  Grandma  Our  Gang  comedy   May  30..  2,000 

hat  Price  Goofy?  (Chas.  Chase)  Comedy   June   6..  2,000 

jrace  Greeley,  Jr.   (Langdon)  Burlesque   June   6..  2,000 

te   Runt  Terry  cartoon   June    6..  1,000 

>yal  Four- flush   Spat  Family   June  13..  2,000 

per-Hooper-Dyne  Lizzies   Sennett  comedy   June  13..  2,000 

ders  of  the  Kitchen  Range  Comedy  June  13..  1,000 

id  of  the  World  Terry  cartoon   June  13..  1,000 

lundering   Landlords    (Tryon)  Comedy   June  20..  2,000 

rinkle-Twinkle   Sportlight   June  20..  1,000 

inaway  Balloon   Terry  cartoon   June  20..  1,000 

ly  Ball  Allene  Ray-Miller)  Serial   June  27..10ep. 

ficial  Officers   Our  Gang  com  June  27..  2,000 

the  Grease  (Jim  Findlayson)  Comedy   June  27..  1,000 

limal  Celebrities   Sportlight  June  27..  1,000 

it   Life  Terrible?    (Chase)  Comedy   July    4..  2,000 

ine,  Women  and  Song  Terry  cartoon   July    4..  1,000 

tasing  the  Chaser  (Findlayson)  Comedy   July    4..  1,000 

trlock  Sleuth  (Stone)  Star  comedy   July  11..  2,000 

e  White  Wing's  Bride  (Langdon)  Comedy   July  11..  2,000 

gh!   Stereoskopik   July   11..  1,000 

arning  How   Sportlight   July   11..  1,000 

ddy  Goes  a-Grunting  (Tryon)  Comedy   July  18..  2,000 

eezing  Beezers   Sennett  comedy   July  18..  2,000 

r  Love  of  a  Gal  Terry  cartoon   July   18..  1,000 

lien  Men  Were  Men  Terry  cartoon   July  18..  1,000 

e  Freshman   (Harold  Lloyd)   College  comedy   July  25..  6,883 

ys  Will  be  Boys-   Our  Gang  comedy   July   25..  2,000 

pid's  Boots  (Graves)   Comedy   July   25..  2,000 

ay  Kids  Leave  Home   Sportlight   July  25..  1,000 

gville  Field  Day   Terry  cartoon   July  25..  1,000 

Yarn  About  Yarn   Terry  cartoon   Aug.    1..  1,000 

a  for  Two  (Alice  Day)   Sennett  comedy   Aug.    1..  2,000 

locent  Husbands   (Chase)   Comedy   Aug.    1..  2.000 

ralina  of  the  Ice  Lands   Eskimo  life   July   11..  5,700 

bbles   Terry  cartoon   Aug.    8..  1,000 

n  Nag   Sennett  comedy   Aug.    8..  2,000 

is  of  Swat   Sportlight   Aug.    8..  1,000 

me  Men  and  Wild  Women  (A.  Stone)  Comedy   Aug.  15..  2,000 

cky   Stars   (H.    Langdon)   Comedy   Aug.  15..  2,000 

,ry,  Queen  of  Tots   Our  Gang   Aug.  22..  2,000 

ren  Ages  of  Sport   Sportlight   Aug.  22..  1,000 

PRINCIPAL  PICTURES 

ten  Lester  (all-star)  Comedy-drams   May  10..  6,242 

ing  Youth  (Daniels)   Comedy-drams   May  17..  5,975 

ighters  of  Pleasure  (Prerost)   Drama  May  24..  6,000 

iked  Dancer  (H.  Chad  wick)   ..  Mystery  drama   Msy  31..  4,987 

id  Bad  Boy  (Joe  Butterworth)   Comedy-drams   June    7..  5,198 

itain  January  (Baby  Peggy)   Sea  story   July  12. .  6,194 

en's  Babies  (Baby  Peggy)   Comedy-drama   

le  With  Iron  Door  (all-star)  Adventure  drama   Dec.  27..  7,800 

Creation  of  Brian  Kent   Drama  Mar.  14..  0,878 

PRODUCERS  DISTRIBUTING  CORP. 

ndering  Husbands  (Lee -Kirk wood)  Drama   May  10. 

d  Your  Breath  (Devore)  Thrill  com  Jon.  7. 

mi  (Compson)  Drama   Jun.  14. 

St  Hawk  (Carey)  Western   lun.  14. 

htning  Rider  (Carey)  Western   Jun.  21. 

1st  Shall  I  Do?  (Mackaill)  Drama   Jon-  28 


.Oct.  25. 


.Oct.  11. 


.Oct,  25. 
.Nov.  1. 


end  of  Hollywood  (Marmont)  Drama   Jan.  10. 

le  Virgin  (Miller)  Drama   

Icome  Stranger  (Vidor)  Comedy-dr  

nshackle  House  (Compson)  Comedy-dr  

[bars  Frietchie  (Vidor)  Civ.  War  dr  

lk  Marks  (M.  Snow)  Drama   

ase  of  Youth  (Logan)  Drama   

King  Rails  (Carey)  Railway  dr  
her  Scandal  (Lois  Wilson)   ...Sex  theme  ...... 

rther  Man's  Wife  (Lee-Kirkwood)  Drama   

.uping  With  Ellen  (H.  Chad  wick)  Comedy-dr  

Ikless  Romance  Comedy  feature 

rof  Seville  (Dean)  Drama   
on  the  Stairs  (Miller)  Comedy-dr.  ... 

>rus  Lady  (Livingston)  Comedy-dr.   

e  in  Cairo  (Dean)  Drama   

ming  Forties  (Carey)  Western   

;  Mirage  (Vidor)  Drama   

Women  Alone  (O'Malley-Hawley)  Drama   

(  Shoes  (Carey)  Western   

the  Highway  (Logan)   Drama   

trier's  Aunt  (Syd  Chaplin)  Farce- comedy 

r  Market  Value  (Ay res)  Drama   , 

1  of  Gold  (Vidor)  ...Drama   

i  the  Threshold  (all-star)  Drama   

fond  the  Border  (Carey)....,  Western 


.Nov.  22. 
.Nov.  29. 


.Feb.  21. 
.Mar.  28. 


6.300 
SJOO 

6,317 
5.115 
6.000 
6,000 
5,414 
5,951 
6,618 
6,257 
7,179 

6,669 
5,753 
7,000 
5,015 
6,452 

,  5,530 
6,724 
6,214 
6,020 

,  5,656 
5,770 


.Feb.  21..  7,243 


buty  and  the  Bad  Man  (Star)  Western   , 

endly  Enemies  (Weber  &  Fields)  Comedy  dr  May  16. 

mson  Runner  (Priscilla  Dean)  Stromberg  melo  June  13.. 

ent  Sanderson   (Carey)  Cattle — gold  fields   Junaj20., 

Hp  Flirting  (all  star)  Light  comedy   Juno  27., 

auty  and  the  Bad  Man  (Mabel  Ballin) .. Drama   July  4.. 

rful  Truth  (Agnes  Ayres)  Light  comedy   July  11., 

xas  Trail  (Carey)  Typical  western   July  18. 

ivate  Affairs   (Hulette)  Character  drama   Aug.  1. 

B.  P.  SCHULBERG  PROD. 

lite  Man  (Joyce)   Jungle  romance   Nov.  22., 

iflers  (Busch-Mayo)   Paris  soc.  dr.   Dec  27. 

pital  Punishment  (Clara  Bow)   Prison  dr  Jan.  24. 

omerang  (Clara  Bow)  Comedy-dr  Mar.  21. 

rasite  (Bellamy-Moore- Washburn)  Drama   Jan.  31. 

insion  of  Aching  Hearts  (all-star)  ..Melodrama  Mar.  14. 

Stra:»*t  (Star  *ast)   Drama   May  9. 

lint  Perfume  (Seena  Owen)  Romantic  drama  June  27. 

rLady's  Lips  (Clara  Bow)   Crook  drama   July  25. 

risian  Love  (Clara  Bow)   Apache  drama   Aug.  15. 

rl  Who  Wouldn't  Work  (De  La  Motte)  Modern  drama   Aug.  22. 

TIFFANY  PRODUCTIONS,  INC. 

uls  for  Sables  :  Society  drama   , 

le  Sporting  Chance  .....Racing  drama   

ghtning  Drama   

orals  for  Men  Society  drama   

te  Lodge  in  the  Wilderness  Drama  


6,288 
4,775 
4,841 
5,161 
5,794 
5.917 
4,720 
6,132 


6.370 
6,626 
5.950 
6714 
5.140 
6.147 
6.107 
6.228 
6009 
6,324 
5,979 


6.500 
6,500 
6,500 
6,500 
6,500 


Kind   of    Picture  Review  Feet 

Morganson's  Finish   Drama    6,500 

Tale  of  a  Vanishing  People  Drama    6.S00 

The  Travis   Cup  Drama    6,500 

The   Wrong  Coat  Drama    6,500 

The  Dumb  Head  Drama    6,500 

The  Life  of  a  Woman  Drama    6,500 

TRUART  FILM  CORPORATION 

Passionate  Youth   Society  drama    5,800 

Marrying  Money   Society  drama    5,800 

Dollar  Down   Society  drama    5,800 

Age   of   Indiscretion  Drama    5,800 

"Where  the  Worst  Begins"  Comedy  drama    5^800 

The  Hurricane   Drama    5,800 

Salvage   Drama    5,800 

Romance  Road   Drama    5,800 

The  Fighting  Cub  Newspaper  drama    5,800 

NOVELTY  SERIES 

Three  in  Exile   5  800 

The  Wild  Girl   s^OO 

Pals   5^00 

The  Silent  Witness   5,800 

UNITED  ARTISTS 

Dorothy  Vernon  of  Haddon  Hall  (Pickfor<5) Romantic  drama   May  17..  9,351 

America  (Griffith  prod.)   Historical  drama   ....Mar.    8. .11,442 

Isn't  Life  Wonderful?  (Dempster)   Realism   Dec.   13..  8,250 

Thief  of  Bagdad  (D.  Fairbanks)   Fantasy   Mar.  29..  12,000 

Salvation  Hunters  (Von  Sternberg  prod.). Symbolical  dr.   Keb.  14..  5^80 

Waking  Up  the  Town  (J.  Pickford-Shearer)Comedy-dr  April  11..  4.892 

Don  Q,  Son  of  Zorro  (D.  Fairbanks)  Typical  Fairbanks   lune  27.  .11.000 

Sally  of  the  Sawdust  (Dempster)   D.  W.  Griffith  prod  Aug.  15..  9,500 


UNIVERSAL 


,  Dec 
.  Dec 
.Dec. 
.  Jan. 
.  Jan. 


Border  Maid  (Ed  Cobb)   ....Drama   

Family  Row  (Messinger)   Comedy   

Present  Arms  (Wiley)   Comedy   

Red  Age  (Sullivan)  Drama   , 

Ponce  de  Leon   Hysterical  history  ., 

Prehistoric  Man   ..».■»....-  Hvste  ical  history   Jan. 

Sign  of  the  Cactus  (Hoxie)   Western   Jan. 

Ridin'  Pretty  (Desmond- Forrest)  Western  com.-dr  Jsn. 

Looking  Down  (Wiley)   ...Comedy   ..Jan. 

Aggravatin'  Kid  (Messinger)  Comedy  Jan. 

Pistol  Point  Proposal  (Eddie  Polo)  Western  dr  Jan. 

Whip  Hand  (Billy  Sullivan)  ,  Western  dr  Jan. 

Rembrandt   Hysterical  histy  Jan. 

Last  Laugh  (Emil  Jannings)  Human  drama   Feb. 

Fighting  Ranger  (Sedgwick-Daugherty). .. Serial   «  Feb. 

Roaring  Adventure   (Jack  Hoxie)  Western   Feb. 

Sir  Walter  Raleigh  Hysterical  Histy  Feb. 

Taming  the  East  (Messinger)  Comedy   Feb. 

Tempest  Cody's  Man  Hunt  (Walcamp) ...  Western  series   Feb. 

Seeing  Red  (Billy  Sullivan)  Cowboy  drama   Feb. 

Lost  Chord   (Bert  Roach)  Comedy   Feb. 

Nobody's  Sweetheart  (Wanda  Wiley)  Century  comedy   Feb. 

Itching  for  Revenge  (Eddie  Gordon)  Comedy   Mar. 

Kicked  About  (Gordon)  Comedy   Mar. 

Puzzled  by  Crosswords  (Gordon)  ...Comedy   Mar. 

Olympic  Games   ..Hysterical  histy.  Mar. 

Dangerous  Pesch  (Al  Alt)   Century  com.   Mar. 

Don't  Worry  (Wanda  Wiley)   Century  com  Mar. 

Cowpuncher's  Comeback   ...Mustang  westn.   Mar. 

Storm  King   ....Mustang  westn.   Mar. 

Both  Barrels   Mustang  westn.   Mar. 

Girl  Problem  Sweet  16  com.   Mar. 

Headwinds  (H.  Peters-  Pa  toy  R.  Miller)...  Drama  Mar. 

Fighting  Terror  (Sullivan)  Mustang  westn  Mar. 

Powdered  Chickens  (Edna  Marian)  Century  com  Mar. 

Tenting  Out  (Neely  Edwards)  Comedy   Mar. 

Burning  Trail  (Wm.  Desmond)....  Western   April 

Loaded  Dice  (Ed.  Cobb)  Mustang  western*.  April 

Papa's  Pet  (Roach-Edwards-Howell)  Bulls-eye  com  April 

Putting  On  Airs  (Edna  Marian)  Century  comedy   April 

Smoked   Out  Butls-eye  com  April 

Getting.  Trimmed   (Wiley)  Century  com  Apr. 

Raisin  Cain  (Beth  Darlington)  Century  com  Apr. 

Valley  of  Rogues  (Perrin)  Mustang   western  Apr. 

Black  Gold  Bricks  Bullseye  com  Apr. 

Spook  Ranch  (Gibson)  Western   May 

Open   Trail    (Hoxie)  Blue  Streak  westn  May 

Tourists  De  Luxe   Century  comedy   May 

Here's  Your  Hat  Comedy   May 

Line  Runners   Western  reissue   May 

Ridin'  Thunder  (Hoxie)   Western   May 

Raffles  (House  Peters)  Drama  May 

Queen  of  Aces  (Wiley)  Xentury  comedy  May 

Roaring   Waters  Mustang   western  May 

Wild  West  Wallop  ».  Mustang   western  May 

The  Meddler  (Desmond)  Western  melo  May 

Sleeping  Sickness  (Edwards)  Bulls-eye  comedy   May 

Rolling  Stones  (Chas.  Puffy)  "Fat  man"  com  May 

Love   Sick   (Lake)  Sweet  16  comedy  May 

The  Teaser  (LaPlante-O'Malley)  Comedy-drama   May 

Slick  Articles  (Karr-Engle)  Century  comedy  May 

Locked  Out  Sweet  16  comedy   May 

HI  Show  You  the  Town  (Denny)  Comedy   Tune 

Nobody    Wins  Sweet  16  Comedy  June 

Showdown    (Art    Acord)  Mustang  western   June 

Price  of  Pleasure  (Valli-Kerry)  Romantic  drama   June 

Speak  Freely  (F.dna  Marian)  Century  comedy   June 

Nearly  Rich  (Chas.  Puffy)  Fat  man  comedy  June 

Kicked  About  (Eddie  Gordon)  Century  comedy   June 

Siege  (Valli-O'Brien)  Drama   Tune 

Gridiron  Gertie  (Wiley)  Century  comedy   June 

Queen  of  the  Roundup  (Ed  Cobb)  Mustang  western   June 

Outlaw  (Perrin-Lorraine)   Mustang  western   June 

Dog  Biscuits    Sweet  16  comedy  Tune 

Tee  Cold   Sweet  16  comedy  June 

Heart  Trouble   Sweet  16  com  July 

Dry  Up  (Tack  Singleton)   Century  com  Tuly 

White  Outlaw  (Hoxie)  Western   tune 

Nicely  Rewarded  (Chas.  Puffy)  Comedy   -  Tune 

Rough  Partv    (Alt-Karr)  Century   comedv  Tune 

Pronto  Kid  (Ed  Cobb)  Mustang   western  June 


20.. 
20.. 
27.. 

3.. 
3.. 
3 

10.. 
17.. 

24. , 
31.. 
31. . 
31. . 
31.. 

7.. 

7.. 
14.. 
14.. 
14.. 
21.  . 
21.. 
21. . 
21.. 

7.. 

7.. 

7.. 
14.. 
14.. 
21.. 
21.. 
21.. 
21.. 
21.. 
28.. 
28.. 
28.. 
28.. 
II.. 
11.. 
11.. 
11.. 
11.. 
18.. 
18.. 
18.. 
25.. 

2.. 

9., 

9., 

9.. 

9.. 
16. 

16. 
16.. 
16.. 
16.. 
23.. 
23., 
23. 
23. 
■in. . 
30.. 
30. 

6. 

6., 

6. 
13. 
1.1. 

13. 
13. 
20. 
20. 

yi. 
?n. 
?n 

20. 
25. 
25. 
27. 
77. 
77. 
77. 


2,000 
2,000 
2,000 
2,000 
1,000 
1,000 
4,938 
4.812 
2,01' 
2,000 
2,000 
2,000 
1,000 
6,500 

4JW 

1,090 
2.0M 

2,000 
2.000 
1,000 
2,000 
2.000 
2,000 
2.000 
1,000 
2.000 
2.000 
2.000 
2,000 
2,000 
1,000 
5,486 
2,000 
2,000 
1.000 
4783 
2,000 
1,000 
2,000 
1,000 
2,001 
2,000 
2,000 
1.000 
5,14J- 
4,800 
2,000 
1.000 
2,000 
4,354 
5,537 
2,000 
2,000 
2,000 
4,890 
1,000 
1.000 
2,000 
6,800 
2,000 
1,000 
7,400 
1.000 
2.000 
6,618 
2,000 
1.000 
2.000 
6.426 
2,000 
2.000 
2.000 

1  000 
1.000 
1.000 
2.000 
4.850 
1.000 
2000 

2  000 


954 


MOVING    PICTURE  WORLD 


(Lonttnutd  from  prtaSing  p*f) 

Kind  of  Picture 


Review.  Feel 


Unwelcome  (Chas.  Puffy)  Comedy  June  27..  1.000 

Plenty  of  Nerve  (Edna   Marian)  Century  comedy  July     4..  2.000 

Beauty  and   the   Bandit   (Larkin)  Mustang  western  July    4..  2,000 

Married   Neighbors  (Engle-Darlingtoo)  Century    comedy  July     4..  2.000 

A  Lucky  Accident  (Puffy)  Fat  man  comedy  July   11..  1.000 

Just  in  Time  (Wanda  Wiley)  Century   comedy   July   11..  2.000 

Ropin'  Venus  (Josie  Sedgwick)  Mustang  western   July  11..  2.000 

Knockout  Man  (Perrin- Lorraine)  Reissue  western  July   11..  2.000 

Little  Giant  (Hunter-Murphy  Comedy   July   18..  6.850 

Discord  in  "A"  Flat  Sweet  16  comedy  July   18..  1.000 

Polo  Kid  (Eddie  Gordon)  Comedy   July   18..  2.000 

Battle  of  Wits  (Josie  Sedgwick)  Western   Inly   18..  2.000 

Goose  Woman  (Louise  Dresser)  Drama    Aug.    1..  7.500 

Milky   Way   (Puffy)  Comedy   Aug.    1..  1.000 

Short   Parts   Sweet  16  comedy  Aug.    1..  1.000 

Paging  A  Wife  (Al  Alt)  Century  comedy   Aug.    1..  2.000 

Fiehrine  Srlmnlmirm   (Sedgwick)  Short  western   Ane     1.-  2.nrtn 

Home  Maker  (Alice  Joyce-Clove  Brook)    Domestic  drama   Aug.    8..  7.735 

Lorraine  of  the  Lions  (Miller-Kerry)   Jungle  melodr  Aug.    8..  6.700 

Raiders  of  the  North  (LarkinJ    Northwest  dr  Aug.    8. .  2.000 

After  a  Reputation  (Edna  Marian   Century  comedy   Aug.    8..  2.000 

Greenhorn  (Chas.  Puffy)  Comedy   Aug.    8..  1.000 

A  Woman's  Faith  (Rubens-Marmont)   DTama   Aug.  15..  6.0U 

Crying  For  I.ove  (Gordon)   Century  comedy   Aug.  15..  2,000 

His  New  Suit   (Arthur  Lake)   Comedy   Aug.  15..  1.000 

Best  Man  (Josie  Sedgwick)   Western   Aug.  15..  2,000 

Circus  Cyclone  (Art  Acord)   Western   Aug.  22..  4,397 

Won  By  Law  (Wanda  Wiley)   Century  comedy   Aug.  22..  2.000 

Speak  Easy  (Chas.   Puffy)   Comedy   Aug.  22..  1.000 

Stand  Up  and  Fight  (Jack  Perrin)   Western   Aug.  22..  2,000 


VITAGRAPH 

Beloved  Brute  (De  La  Motte)   Melodrama  . . 

Two  Shall  Be  Bom  (Novak  Harlan)   Drama   

Pampered  Youth  (Landis-Calhoun)   Drama   

Redeeming  Sin  (Nazimova-Tellegen)   Apache  dr.  .. 

FrarhoimH  (Daw-Welch)   Melodrama  .. 

Tides  of  Passion  Drama 


 Feb.  21. 

 Jan.  31. 

 Heb  14. 

 May  2. 

School  tor  Wives  (Tearle-Holmquist)  Drama   April  11. 

Baree.  Son  of  Kazan  (Stewart)  Northern   drama   May  30. 

Wildfire  (Aileen  I'ringle)  Racing  melo  June  20. 

Steele  of  the  Royal  Mounted  N.  W.  Drama  lime  27. 

Hanrv  Warrior   Drama    July  18 

Ranger  of  the  Big  Pines  (K.  Harlan)   Forest  Ranger  dr  Aug.  8. 

•WARNER  BROTHERS 

Cornered  (all-star)   ,  Society  drama   

Lovers'  Lane  (all-star)   Character  drama   Nov.  29. 

Tenth  Woman  (all-star)   ...Society  drama 


.Nov.  22..  6.719 


6.640 

6.227 
.  5.700 
6.279 
,  6.182 
6.893 
6.550 
5.700 
7  «<;<; 
.  7,032 


Find  Your  Man  (Rin-Tin-Tin)   Melodrama   Oct.  4. 

This  Woman  (Rich)   Society  drama   Nov.  1. 

Lover  of  Camille  (all-star)   Romantic  drama  Nov.  29. 

Dark  Swan  (Prevost  Blue- Chadwick)  Drama   Dec.  6. 

Narrow  Street  (D.   Devore-Matt  Moore)..  Light  comedy   Jan.  17. 

Lighthouse  by  the  Sea  (Rin-Tin-Tin)   Melodrama   Jan.  10. 

Lost  Lady  (Irene  Rich)   Social  drama   Feb.  7. 

Broadway    Butterfly    (Devore-Landia)  Broadway  dr  

Man  Without  a  Conscience  (Rich- Lewis) Drama  

Recompense  (Prevost  Blue)  Society  drama   May  2. 

On  Thin  Ice  (T.  Moore- Edith  Roberta)  Drama   Mar.  21. 

Bridge  of  Sighs  (Dorothy  MacKaill)   Pathos  dr  Apr.  4. 

My   Wife  and   1  (Rich)  Emotional  drama   May  30. 

Man  Without  A  Conscience  (Louis- Rich) .  .  Drama   Tune  27. 

How  Rax'er  Butted  Tn  (M.  Moore -Devore) Comedy   July  4. 

Woman  H.tter  (Chadwick-Brook)   Love  drama   July  25. 

Tmrked  In  Snow  Country   (Rin-Tin-Tin)..   North  drama   Aug.  1. 

Eve's    lover    (Rich-Lytell-Louis-Bow)  Drama   Aug.  8. 

Kiss  Me  Again  (Lubitsch  prod.)   Light  comedy   Aug.  15. 


.  MISCELLANEOUS 
IVAN  ABRAMSON 

Lying  Wives  (C.  K.  Young)   Domestic  dr. 


7,300 
5,100 
6.250 
7.300 
7.100 
7,180 
6.800 
6,700 
6700 
6,700 
7.705 
6JtSt 
7.480 
7,046 
6,694 

7.182 
6.592 
6.591 
7.139 
7."7 
6,722 


.May    2..  7,000 


ARTCLASS  PICTURES  CORP. 

Biff  Bang  Buddy  (B    Roosevelt)  Thrill  dr  Sep.   20..  4.500 

Fast  and  Fearless  (Buffalo  Bill,  Jr.)  Thrill  dr   Sep.   27..  4.5O0 

Walloping  Wallace  (B    Roosevelt)   Thrill  western   Oct.    11..  4,700 

Hard  Hittin'  Hamilton  (Buf.  Bill,  Jr.)  Thrill  western   Oct    18.. .5.000 

Gold  and  Grit  (B.  Roosevelt)   Thrill  dr  April  11..  4,650 

Bringing  Home  the  Bacon  (Buffalo  Bill).. Thrill  dr   4.650 

After  Si i  Days   Biblical  spec  10.000 

Woman  Who  Believed  (Ann  Luther)   t   5.700 

Deerslayer  (1    W    Kerrigan)   5.000 

On  the  Go  (Buffalo  Bill.  Jr.)   Western   Apr.    4..  4.825 

Rerklest  Courage  (Buddy  Roosevelt)   Thrill  western   May    2..  4.8S1 

Quicker  'N  Lightning  (Buffalo  Bill,  Jr.) ...  Thrill   drama   June    6..  5.000 

Tearin'  Loose  (Wally  Wales)  Stunt  western   June  13..  5,000 

ATLAS  DISTRIBUTING  CORP. 

Cyrano  de  Bergerac  (Italian  cast)  Famous  novel   July  18.. 

BANNER  PRODUCTIONS 

The  Truth  About  Wives   Sherman-Hampton   Aug.  2.. 

The  Man  Without  a  Heart   Novak-Harlan   Aug.  2. 

Those  Who  Judge   All  star   Aug.  2.. 

Empty   Hearts   Bow- Bowers   

Daughters  Who  Pay   All  star  cast  May  30. 

COLUMBIA 

Battling  Fool  (R.  Fairbanks)   Prize  fight  

Foolish  Virgin  (E.  Hammeratein)   ..Social  drama   

Price  She  Paid  (A   Rubens)   Marriage  dr  

Fight  for  Honor  (Fairbanki-Novak)   Railroad  dr  

Midnight  F.Tpress  'Hamm»r«teinl   Railroad  melo.   Dec.  6.. 

After  Business  Hours   (Hammeratein)  Domestic  melo  July  4.. 


5.600 
6.000 
5.700 
6.300 
5,800 


4.975 
5.900 
5.957 
4.570 
SW 
5.606 


Kind  of  Picture 


August  29,  192 


Review  I. 


C  C  BURR 


Speed  Spook  0-  Hinei)   Thrill  drama   Aug.  30..  6,0 

Average  Woman  (Pauline  Garon)   Drama  Feb.    9..  6,4 

Lend  Me  Youi  Husband  (Kenyan)   Drama   41 

Voutb  lot  iale  (S  Holmquist)   ., . Drama    Oct.   18..  6j> 

The   Earl,   Piro     Hines)   (.  oroedy    Dec.  27..  J  J) 

Crackerjack  (Hines)  Typical  comedy   May  2}..  17 

DAVIS  DISTRIBUTING  CORP. 

Tales  of  1.001    Nights  (French  Caat)  Arabian  Nighta   Feb    14..  (J 

Red  Love  (Lowell  Russell)  Indian  drama   May  23.,  4J 

Fighting  Courage  (Ken  Maynard)  Action  western   July  11..  10 

GINSBERG  DISTRIBUTING  CORP. 

Love  Gamble  (Lillian  Rich)  Melodrama   July   11.,  JJi 

Before  Midnight  (Wra.  Russell)  Crook  melodrama   July  U..  M 


INDEPENDENT  PICTURES  CORP. 


Blood  and  Steel  (Desmond- Holmes)   Society  dr.  . 

Calibre  45  (F.  Farnum)   Western  dr. 

I  ourage  (F.  Farnum)  Western  dr. 


In  Spider's  Web  (Alice  Dean)   Melodrama  6JX 

Moonshine  (B    Cody)   Western   4JI 

Drug-Store  Cowboy  (F.   Farnum)   Western  com.-dr   Feb     '..  4J 

Riders  of  Mystery  (Bill  Cody)   Western   May    2..  U 

Gambling   Fool  (F    farnum)   Western   May   9...  ifl 

Fighting  Sheriff  (Bill  Cody)  Western   May  23..  ill 

Border  Intrigue  (F.  Farnum)  Western   May  30..  5,01 

LEE-BRADFORD  CORP. 

Pearl  of  Love  (Leslie)  6.K 

Lights  of  London  (Wanda  Hawley)  6.0C 

Passion's  Pat'iway  (Estelle  Taylor)  6.0C 

Unrestrained  Youth  (Brandon  Tynan)  MO 

Passionate   Adventure   (Joyce- Brook)  MB 

Way  Down  Upon  the  Swanee  River  MO 

Wolfblood  (M.  Clayton)  MO 


LUMAS  FILM  CORP. 


Overland  Limited   R.  R.  melodrama. 

A  Little  Girl  in  a  Big  City  Heart  int.  se  

His  Masetr's  Voice  (Thunder,  dog)  Animal  dr  

Shadow  on  the  Wall  Crock  drama  

Police    Patrol   Melodrama   

Part-Time   Wife   Drama   


6.1 
6.o: 

u 

61 


RAYART 


Battling  Brewster  (Farnum)   IS  ep.  ser  

Easy   Money  (All-Star)  Drama   

Butterfly  Comedies  (Gloria  Joy)   

Super  Speed  (Reed  Howes)   Automobile  com 

Geared  to  Go  (Howes)   Drama   

Right  Man  (Larkin)   Drama   

Winning  a  Woman  (Perrin-Hill)   Drama   

Getting  'Em  Right  (Larkin)   Drama   

Quick  Change  (Larkin)   Drama   

Youths  Gamble   (Howes)   Drama   

Double  Fister  (Petrin)   Drama   

Fear  Fighter  

Crack  O'  Dawn  

Goat  Getter  

Snob  Buster  (Reed  Howes)   Action  melodr. 


SI 

W 

4.* 


•  Aug. 


RED  SEAL  PICTURES  CORP. 


Mother  Goose  Land  Cartoon   Jan.  24 

Storm  (Out  of  Inkwell)   Cartoon   Mar.  21 

Do  You  Remember   Scenic  novelty   Mar  21 

Animated  Hair  (Issuea  R  and  UU)  Marcus  cartoon   Mar  U 

Film   Facts  (Issue  D)  Magazine   Mar.  28 

Ko-Ko  the  Barber  (Out  of  Inkwell)  Cartoon  novelty   Mar.  21 

Day  With   the   Gypsies  Screen  Gem   April  II. 

Animated   Hair  Cartoon  F  Novelty   April  II. 

Shakespeare    (Special)  Life  of   poet  Apr.  18 

Film  Facts  (Issue  E)  Magazine                              Apr.  18 

Suwanee    River  Song  Car-tune  Apr  25 

Hair  Cartoons  (Subject  RR)  Marcus    cartoon  Apr. 

Hair  Cartoons  (Issue  O.  O  )   Marcus  cartoon   May 

Big  Chief  Ko-Ko  (Out  of  Inkwell)   Fleischer  cartoon   May 

River   Conway   Scenic   May 

Ko-Ko  Trains  'Em  (Out  of  Inkwell)   Fleischer  cartoon  May 

Hair  Cartoons  (Issue  K  K)  Marcus  cartoon   May 

Marvels   of    Motion  Novelty    May 

Daisy    Bell  Song  Cartoon  May 

Ko-Ko  Sees  Spooks  Fleischer  cartoon   Juno  13. 

Hair  cartoons   Marcus  cartoon                     June  20. 

Ko-Ko  Celebrates  the  Fourth  Fleischer    cartoon  July  4. 

Hair  Cartoon   Marcus  cartoon  July  4. 

Evolution   Timely  novelty  (feature). .  July  25. 

RUSSELL  PRODUCTIONS 

Passing  of  Wolf  MacLean  (All-Star)  .....Western  melo  Nov.  29. 

Courageous  Coward  (Jack  Meehan)   Western   Dec.  6. 

WM.  STEINER  PROD. 

Virtue's  Revolt  (Thornton)   Stage  melodrama  ... 

On  Probation  (Edith  Thornton)   Drama   

Across  the  _)ead   Line  Western   

Always  Ridin'  to  Win   Western   

Hidden  Menace  Stunt  dr  

Branded  a  Thief   Western   

Verdict  of  the  Desert  Western   

Vallev  of  Vanishing  Men   Western   

Trouble   Buster   (Leo   Maloney)  We«teru   


Oct. 
.Dee. 


.Feb.  21. 


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SERING  D.  WILSON 

Wonder  Book  (Kelly color)  Series   ...^  Apr. 

 Apr. 

 Apr. 

 Apr. 


Thundering  Waters  (Kellycolor)  Niagara  Falls. 

In  a  Cottage  Garden  Kellycolor)  Floral  subject  

Flying  Elephant   (Kellvrolor)  Novelty   

SHORT  FILMS  SYNDICATE 

Thirty  Years  Ago  Novelty   

T  Remember   Pastoral   


•  Aug. 
.  Aug. 


PPJ3J  ECTION 


EDITED  BY  F.  H.  RICHARDSON 


jtcreen  Manufacturers, 
Attention 

I  After  extended  consideration  the  editor  of 
I  lis  department,  who  is  also  author  of  the 
I  lucbook  of  Projection,  has  finally  decided 

3  take  much  needed  action  regarding  motion 

icture  screens. 

Some  years  ago  a  rather  comprehensive 
xamination  of  the  projection  screen  surface., 
t   that   time   commercially   available,  was 
lade  by  Mr.  L.  A.  Jones  of  the  Research 
aboratory  of   the   Eastman   Kodak  Com- 
any.    The  results  of  these  tests  were  pub- 
shed  in  the  form  of  a  paper  in  the  Trans- 
ctions  of  the  Society  of   Motion  Picture 
ngineers  (Nov.  11,  1920)  and  in  the  Blue- 
ook  of  Projection.    Since  that  time  many 
ew  projection   screens   have  been  placed 
n  the  market  and  some  of  those  examined 
t  that  time  are  no  longer  available.  These 
ata  are  therefore  inadequate  for  the  present 
eeds.    This  matter  has  been  taken  up  again 
rith  the  Research  Laboratory  of  the  East- 
plan  Kodak  Company  through  Mr.  Jones  and 
hey  have  agreed  to  repeat  this  work  and 
o  make  tests  on  all  screen  surfaces  submit - 
ed  to  them. 

These  tests  will  be  similar  to  those  made 
jreviously  and  will  relate  only  to  the  re- 
jection characteristics  of  the  surfaces.  No 
ittempt  will  be  made  to  deal  with  the  prob- 
ems  of  fabric,  color,  texture  or  construction. 
The  idea  is  to  give  the  projectionist  and  ex- 
libitor  complete  data  as  to  the  percentage 
>f  the  total  incident  light  which  the  vari- 
jus  surfaces  will  reflect  and  the  proportion 
vhich  is  reflected  in  any  given  direction  rela  - 
:ive  to  the  plane  of  the  screen  surface.  In 
jther  words,  these  tests  will  give  under- 
standable data  as  to  the  reflecting  powers 
>f  the  surfaces  and  their  powers  of  diffusion 
jr  lack  of  them. 

In  case  of  the  tests  made  previously,  all 
screen  manufacturers  were  invited  to  submit 
samples.  Some  manufacturers  did  submit 
:hem  and  gave  permission  that  the  results 
sf  the  tests  be  published.  This  indicated 
:onfidence  in  the  excellence  of  their  own 
product,  or  at  least  a  willingness  that  the 
projectionist  and  exhibitor  be  given  the 
facts.  That  was  Honesty. 
'  Other  manufacturers  submitted  samples 
but  stipulated  that  the  results  of  the  tests 
be  not  made  public,  which  apparently  indi- 
cated lack  of  confidence  in  their  own  goods 
—the  goods  they  were  selling  to  the  exhi- 
bitor on  the  loudly  made  claim  that  they 
were  "the  best  on  the  market." 

Still  others  refused  to  submit  samples  at 
all,  which— well  you  may  form  your  own 
□pinion. 

Different 

The  tests  which  are  now  proposed  will  be 
conducted  somewhat  differently.  This  de- 
partment and  Moving  Picture  World  has 
nothing  whatever  to  do  with  the  tests,  ex- 
cept that  the  editor  of  this  department  has 
secured  the  consent  of  Mr.  Jones  to  make 
them.  The  tests  will  be  made  at  the  Re- 
search Laboratory  of  the  Eastman  Kodak 


Bluebook  School 


Note:  I  have  looked  carefully  into  the 
matter  of  dividing  the  questions  up  so 
that  only1  one  or  two  difficult  ones  will 
be  asked  each  week.  I  intended  to  do 
it.  and  promised  I  would,  but  guess  I 
will  have  to  crawfish  on  that,  because  I 
really  don't  quite  see  how  it  can  be  done 
without  a  lot  of  confusion,  from  my 
;  iewpoint  anyhow.  I  think  all  I  can  do 
is  try  to  see  to  it  that  not  more  than 
two  really  difficult  questions  will  be 
asked  in  any  one  series,  but  even  that 
may  not  work  out  perfectly,  because 
sometimes  questions  which  seem  quite 
simple  call  forth  some  lengthy  replies. 
If  I  could  fust  attend  to  this  question 
stunt,  and  nothing  else,  it  would  be 
different,  but  whereas  you  fclloists  mostly 
attend  to  that  one  thing,  in  the  study  line 
at  least.  I  am  kept  jumping  sidewise  all 
the  time  answering  questions  which  cover 
dozens  of  things  each  week.  If  all  I 
had  to  do  were  the  department,  it  would 
be  comparativtly  easy,  but  much  the 
hardest  part  of  the  work  usually  is  in 
the  correspondence. 

Question  No.  353 — With  increase  in 
what  element  does  it  become  necessary 
to  increase  the  insulation  resistance? 

Question  No.  354 — Explain  something 
about  the  necessity1  for  variation  of 
character  of  insulation  under  vrrying 
conditions  of  service. 

Question  No.  355 — Name  as  many 
types  of  insulation  as  you  know. 

Question  No.  356 — Where  may 
weatherproof  insulation  be  used? 
Where  may  rubber  covered  wires  be 
used  and  where  must  they  be  used? 

Question  No.  357 — Why  are  rubber 
covered  wires  rated  at  lower  capacity 
than  wires  having  other  types  of  in- 
sulation? 


Company.  They  will  be  under  the  super- 
vision of  Mr.  L.  A.  Jones,  who  incidentally 
is  president  of  the  Society  of  Motion  Pic- 
ture Engineers. 

Mr.  Jones  informs  me  that  the  apparatus 
which  is  used  in  making  such  tests  has  re- 
cently been  carefully  overhauled  and  rebuilt 
so  that  tests  can  be  made  rapidly  and  with 
high  precision.  Every  possible  precaution 
will  be  taken  in  the  conduct  of  the  work 
and  the  data  published  will  conform  to  the 
usual  rigid  requirements  of  the  Eastman  Re- 
search Laboratories  regarding  "precision  and 
regarding  liability. 

The  Big  Thing 

Now  here  is  where  I  propose  to  make  this 
matter  really  effective.  When  the  tests  have 
been  made  and  are  available,  I  propose  to 
publish  them  both  in  the  Projection  De- 
partment and  in  the  next  edition  of  the 
Bluebook  of  Projection.  Moreover,  I  pro- 
pose in  the  future  to  warn  projectionists  to 
recommend  no  screen  surface  which  has  not 


been  tested  and  the  results  of  the  test  pub- 
lished, and  to  warn  exhibitors  to  buy  only 
tested  surfaces. 

In  this  action  Mr.  Abbott  of  the  Motion 
Picture  News  has  agreed  to  join.  The  re- 
sults of  the  tests  will,  of  course,  be  avail- 
able to  all  papers  and  will  doubtless  be 
published  in  the  Transactions  of  the  Society 
of  Motion  Picture  Engineers,  although  as  to 
the  latter  I  can  not  say  positively. 

No  Objection 

All  this  is  being  done  purely  for  the  fol- 
lowing reasons : 

(A)  To  protect  the  motion  picture  pro- 
jectionist who  must  have  some  real  scientific 
data  on  which  to  base  his  recommendations 
for  screens  to  suit  various  auditoriums. 

(B)  To  protect  the  exhibitor  by  placing 
at  the  disposal  of  the  projectionist  and  him- 
self scientific  data  enabling  him  to  judge 
intelligently  as  to  the  efficiency  of  a  screen 
surface  and  its  fitness  for  their  individual 
auditorium. 

(C)  To  protect  the  screen  manufacturers 
who  manufacture  a  really  high  grade  screen 
surface  from  the  competition  of  surfaces 
which  are  more  or  less  inefficient,  both  as 
to  reflecting  power  and  power  of  diffusion. 

(D)  To  protect  the  producer  from  hav- 
ing his  productions  improperly  displayed  be- 
fore the  public  because  of  screen  surfaces 
which  have  either  low  reflection  powers  or 
are  unsuited  to  the  auditorium  in  which 
they  are  used,  or  both. 

(E)  To  protect  the  public  which  often 
has  the  value  of  the  thing  it  buys  reduced 
through  improper  presentation  due  to  the 
causes  set  forth  in  clause  D. 

No  honest  screen  manufacturer  can  pos- 
sibly have  any  legitimate  objection  to  any 
of  the  above  purposes. 

•  The  standing  of  the  Eastman  Kodak  Com- 
pany is  such  that  any  suspicion  of  the  tests 
being  other  than  efficient  and  impartial  would 
be  just  absolutely  absurd,  verging,  in  fact, 
upon  the  ridiculous. 

All  screen  manufacturers  who  sell  screen 
surfaces  or  who  propose  to  sell  screen  sur- 
faces to  theatres  are  cordially  invited  to 
send  samples  of  their  surface  or  surfaces  to 
Mr.  L.  A.  Jones,  Building  3,  Kodak  Park, 
Eastman  Kodak  Company,  Rochester,  N.  Y., 
as  soon  as  possible.  Each  sample  should 
be  two  feet  square  and  should  be  marked 
plainly  on  the  back  with  its  manufacturer's 
name  and  its  individual  trade  name.  This 
is  very  necessary  in  order  to  avoid  misun- 
derstanding and  errors  in  reporting  the  re- 
sults. Care  should  be  exercised  in  packing 
the  samples  for  shipment  to  the  laboratory, 
to  insure  the  adequate  protection  of  the 
surfaces  against  rubbing  or  damage  during 
transit.  In  the  past  s6me  difficulty  has 
been  encountered  due  to  improper  pack- 
ing, the  surfaces  on  arrival  at  the  labora- 
tory being  rubbed  and  damaged  in  such  a 
way  as  to  materially  decrease  their  efficiency 
as  reflecting  surfaces.  No  report  will  be 
made  on  structure,  texture,  material,  color, 

(Continued  on  page  957) 


956 


|  :  MOV  IS G   PICTURE  WORLD 

Bluebook  School — Answers  326  to  330 


August  29,  1925 


: 


Question  No.  326—  Upon  what  Law  U  the 
action  of  an  electric  dynamo  based? 

After  a  careful  examination  of  all  the  re- 
plies, I  am  unable  to  determine  whether  any 
of  them  have  grasped  the  idea  it  was  intended 
to  convey  or  not  except  W.  C.  Budge,  Spring- 
field Gardens,  Long  Island;  A.  L.  Fell,  Col- 
lingswood,  Xew  Jersey;  Ray  Saxon,  Lufkin, 
Texas;  C.  H.  Hanover,  Burlington,  Iowa;  G. 
L.  Doe,  Chicago,  Illinois,  and  T.  R.  Guimond, 
Mobile,  Alabama.  Henning  and  some  others 
described  the  action  of  an  elementary  coil, 
but  that  was  not  what  was  asked  for  in  the 
question. 

Fell  replies  thus: 

The  generation  of  electric  energy  in  the  ar- 
mature of  a  dynamo  is  based  upon  the  follow- 
ing law: 

If  an  electric  conductor  in  the  form  of  a 
closed  circuit  be  moved  in  a  magnetic  field  In 
such  way  that  lines  of  force  are  cut,  a  cur- 
rent of  electricity  will  be  generated  therein, 
which  same  will  flow  In  a  direction  at  right 
angles  to  the  line  of  motion,  and  at  right 
angles  also  to  the  lines  of  force  as  viewed 
from  the  point  where  the  motion  originated. 

Faraday's  principle,  to  cover  all  cases  of 
electromagnetic  induction: 

When  a  conducting  circuit  is  moved  in  a 
magnetic  field  in  such  manner  as  to  alter  the 
number  of  lines  of  force  passing  through  It, 
or  when  the  strength  of  the  field  is  varied  so 
as  to  either  increase  or  decrease  the  number 
of  lines  of  force  passing  through  the  circuit, 
a  current  is  induced  therein  which  lasts  only 
during  the  interval  of  change  in  the  num- 
ber of  lines  of  force  embraced  by  the  cir- 
cuit. 

The  first  law  quoted  is  the  one  on  which 
dynamo  action  is  based  though  of  course 
Favaday's  law  aho  applies ;  on  the  whole  Carl 
O.  Henning,  Iowa  City,  Iowa  is  correct  when 
he  says  :  "The  action  of  the  electric  dynamo 
is  based  upon  the  law  of  electromagnetic  in- 
duction." He  should,  however,  have  quoted  the 
law.  But  anyhow  this  question  is  a  duplication 
of  question  519,  a  blunder  for  which  I  have 
apologized.  • 

Question  No.  327 — Give  u»  an  explanation 
of  the  action  of  an  elementary  dynamo  arma- 
ture— an  armature  having  but  one  wire. 

This,  too,  is  a  duplicate,  being  the  same  as 
question  320,  answered  in  August  15  issue.  As 
I  said  before,  I  don't  know  how  it  occurred, 
and  will  try4  to  see  that  nothing  of  the  sort 
happens  again. 

Doe,  Henning,  Saxon,  Hanover  and  Fell 
answered  correctly. 

Question  No.  328 — Describe  a  dynamo  ar- 
mature. No  particular  type  of  armature  is 
meant.  Just  tell  us  what  you  know  about 
the  general  build  and  electrical  action  of  an 
armature. 

The  reply  of  Arthur  H.  Gray,  Boston,  Mas- 
sachusetts, who  did  not  answer  questions 
326-7  because  they  were  duplicates,  reads 
thus : 

An  elementary  generator  has  been  defined 
as  "consisting  of  a  metallic  closed  loop  placed 
in  a  magnetic  field  and  so  arranged  that  it 
can  be  rotated  around  a  horizontal  axis  ex- 
tending at  a  right  angle  to  the  direction  of 
the  lines  of  force."  The  "loop"  is  the  armature 
of  this  elementary  generator,  but  the  elec- 
tromotive force  generated  by  such  an  arma- 
ture would  have  no  practical  value,  being  such 
a  feeble  electrical  impulse  that  it  can  only 
be  detected  and  recorded  by  a  sensitive  gal- 
vanometer. 

It  is  upon  this  action  of  the  elementary 
armature,  however,  that  the  practical  arma- 
ture has  been  evolved  and  developed.  Arma- 
ture construction  is  designed  around  a  shaft 
extending  through  its  center,  and  arranged 
to  turn  in*  bearings  located  at  either  end  of 
the  generator  castings,  thus  providing  a 
means  for  rapidly  rotating  the  entire  arma- 


ture within  the  magnetic  field  built  up  by 
the  energized  pole  pieces  and  field  coils. 

Built  upon,  or  around  this  shaft  is  an  iron 
core  that  has  two  functions.  It  serves  as  a 
frame  upon  which  to  wind  a  good  many  loops 
or  coils  of  wire;  also  it  acts  to  concentrate 
and  Increase  the  magnetic  field.  There  are  two 
general  types  of  cores  upon  which  the  loops 
of  wire  are  wound,  (1)  the  drum  and  (2)  the 
ring.  The  drum  type  is  the  one  most  com- 
monly employed,  largely  because  of  its  com- 
parative simplicity  of  construction  and  me- 
chanical strength.  On  the  drum  type  the 
armature  colls  are  wound  around  the  out- 
side of  the  drum,  and  in  the  ring  type  are 
wound  under  and  over,  and  do  not  pass  all 
around  the  outside.  The  electric  action  Is 
similar  In  either  case,  but  in  the  drum  type 
a  greater  amount  or  length  of  windings  is 
active  at  any  particular  Instant  in  cutting 
lines  of  force,  hence,  other  things  being  equal, 
the  voltage  generated  is  higher.  The  loops 
of  wire  wound  on  this  drum  are  each  one 
continuous  pieces  of  wire,  but  the  electrical 
effect  is  that  of  a  large  number  of  single 
coils  wound  in  series,  so  that  the  voltage 
across  the  terminals  of  this  large  loop  at  any 
time  is  the  sum  of  the  voltages  In  each  loop. 
The  shaft,  loops  and  core,  together  with 
the  device  for  taking  the  current  from  the 
loops  (commutator  for  transmission  of  D.  C. 
and  collecting  rings  for  A.  C)  form  the  arma- 
ture of  most  D.  C.  and  A.  C.  generators. 

Saxon  says: 

A  dynamo  armature  consists  of  coils  of 
insulated  wire  wound  around  or  upon  an  Iron 
core,  and  so  arranged  that  when  it  is  ro- 
tated in  a  magnetic  field  the  wires  cut  lines 
of  magnetic  force  in  such  manner  that  electric 
currents  are  induced  or  generated  in  the 
aforesaid  coils.  The  number  and  strength  of 
the  pulsations  of  electric  energy  induced 
in  the  armature  will  depend  upon  the  num- 
ber of  coils  it  carries,  and  the  strength  of 
the  magnetic  field. 

In  practice  all  armatures  have  a  large  num- 
ber of  colls,  so  arranged  that  a  large  per- 
centage of  them  are  constantly  cutting  lines 
of  magnetic  force. 

Which  might  be  quite  a  bit  more  ample, 
but  is,  as  our  Canadian  brother  would  say: 
"Xot  so  bad !" 

Fell  says : 

The  armature  of  a  dynamo  consists  of  in- 
sulated wires  wound  upon  an  Iron  core,  and 
so  arranged  that  electric  currents  are  induced 
when  the  armature  is  rotated  in  a  magnetic 
field,  or  when  the  field  magnets  are  rotated 
and  the  armature  is  held  stationary. 

The  practical  objection  to  the  elementary 
armature  described  in  the  answer  to  question 
327  is  that  It  would  induce  but  a  very  feeble 
current,  which  would  be  far  from  constant 
in  the  matter  of  pressure — voltage.  It  would 
be  highly  pulsating  in  character,  there  be- 
ing two  pronounced  Impulses  of  E.  M.  F.  to 
*ach  revolution,  these  pulsations  being  due  to 
the  fact  that  the  coil  moves  alternately  Into 
and  out  of  the  positions  of  best  and  least 
action  in  the  magnetic  field. 

In  order  to  obtain  E.  M.  F.  of  more  uniform 
pressure  additional  coils  are  wound  upon  the 
armature,  their  ends  suitably  connected  to 
cummutator  bars  or  collector  rings,  all  In 
such  manner  that  a  large  proportion  of  the 
colls  are  cutting  lines  of  magnetic  force  all 
the  time. 

From  a  mechanical  viewpoint  the  armature 
consists  of  a  shaft,  a  core,  or  in  large 
machines  a  "spider,"  the  Insulation  and  the 
commutator,  or  in  the  case  of  alternators  the 
collector  rings. 

The  shaft  ke  of  steel,  and  In  the  smaller 
machines  Is  thicker  In  the  center  than  at  the 
ends,  in  order  to  give  It  the  stiffness  neces- 
sary to  withstand  the  strong  magnetic  side 
pull  on  the  core  when  the  latter  is  pre- 
cisely centered  between  the  pole  pieces.  The 
shaft  Is  also  provided  with  shoulders,  de- 
signed to  keep  the  armature  in  proper  posi- 
tion endwise. 

In  the  small  or  medium  size  dynamos,  the 
core  is  attached  direct  to  the  shaft.  There  are 
two  kinds  of  core,  viz:  the  smooth  and  the 
slotted.  The  smooth  type  of  core  has  become 
obsolete,    except   in   special   cases,    such  as 


machines  used  for  electrolytic  work,  when  a 
large  current  at  low  voltage  is  required. 

▲  slotted  core  is  one  having  a  series  «J(  1 
parallel  slots,  somewhat  similar  to  the  spaees 
between  the  teeth  of  a  gear  wheel.  Ia  these 
slots  the  coils  are  wound  or  laid. 

To  avoid  eddy  currents  in  cores,  they  are 
laminated,  being  built  up  of  layers  of  tats, 
wrought  iron,  or  mild  steel.  These  this 
discs  are  threaded  on  the  shaft,  forming,  whan 
finished,  a  practically  solid  metal  mass.  The 
thickness  of  the  discs  range  from  .014  to 
.025  of  an  inch,  corresponding  to  27  sad 
22  B  Sc.  S  gauge  respectively.  27  gauge  betas'  , 
most  used.  The  bore  of  these  discs  Is  alt* 
slotted  to  engage  with  the  key  which  locks 
the  core  to  the  shaft,  and  they  are  locks! 
into  a  solid  mass  by  two  metal  end  plttah 
pressed  together  either  by  a  large  not  St 
either  end  of  the  core  engaging  with  s  suit- 
able thread  on  the  shaft,  or  by  bolts  paasiaa; 
entirely  through  the  core  through  holes  pro- 
vided. A  quick  drying  varnish  is  used  as  SB 
insulation  between  the  core  discs. 

When  core  bolts  are  used,  they  are  its* 
sulated  from  the  core  discs  by  tubes  and 
washers  of  mica,  or  some  other  suitable  ls- 
sulating  material.  The  rims  of  the  end  platsjt 
are  beveled  quite  thin  In  order  to  avoid  eddj 
currents. 

The  Inductors  (colls)  are  made  of  copper, 
the  ordinary  form  consisting  of  copper  wlra, 
insulated  with  a  double  and  triple  corsta^H 
of  cotton.  In  some  cases  copper  bars  are  T*sjH 
for  large  current  machines. 

The  objection  to  copper  bars  Is  that  they 
are  likely  to  have  eddy  currents  set  up  fas 
them.  On  account  of  their  size  the  field  hi 
sometimes  weaker  at  one  point  than  la  sjvH 
other,  and  the  unequal  E.  M.  F  thus  pro- 
duced will  induce  eddy  currents. 

That's  some  considerable  answer,  if  yosj 
ask  me !  The  question  asked  answerers  to  tsfl 
us  what  they  knew  about  armatures.  I  dotH 
know  whether  Fell  had  all  that  in  his  noodkfl 
or  dug  it  up  somewhere,  nor  do  I  care.  Its 
equally  creditable  to  him  either  way.  I  can^t 
myself  check  all  that  up  without  taking  mocfl 
time  than  I  can  spare  to  look  up  a  lot  ofl 
data,  but  so  far  as  I  know  it  is  correct. 

Question  No.  329 — All  dynamo  armatures 
generate  alternating  current.  Explain  just 
why  this  is  so. 

Doe  says :  | 

Only  alternating  current  is  generated 
the  armature  of  a  dynamo  for  the  reasons  ex» 
plained  in  the  reply  to  question  No.  120.  TIM 
law  of  magnetic  indictlon  Is  that  the  cni 
rent  generated  will  move  in  a  direction  s 
tight  angles  to  the  line  of  motion,  and  slnot 
the  direction  of  motion  of  the  wires  compris- 
ing the  colls  with  relation  to  the  magnetU 
field  Is  reversed  with  every  half  revolution 
it  follows  that  the  direction  of  the  curreat 
flow  will  also  be  reversed. 

Correct,  Brother  Doe.  Wipe  your  nose  ant 
go  up  to  the  head  of  the  class. 

Gray  says: 

When  a  closed  metallic  loop  Is  rotated  la 
a  magnetic  field  In  such  a  manner  as  to  cot 
lines  of  force,  there  will  be  an  Induced  a  m. 
f.  set  up  In  the  loop  that  will  cause  a  CUT' 
rent  of  electricity  to  flow  in  a  direction  thai 
is  governed  by  the  relationship  of  the  dlree 
tion  in  which  the  loop  is  moving  to  the  di- 
rection of  the  lines  of  force.  Thus,  the  cur- 
rent flows  in  one  direction  while  the  loop  ia 
rotating  through  an  arc  of  180  degrees  and 
flows  in  the  opposite  direction  while  the  loop 
is  completing  the  remainder  of  the  cycle.  This 
change  In  the  direction  of  the  flow  occurs 
at  these  two  phases  of  the  cycle  so  Ions* 
as  the  loop  is  being  rotated.  The  result  is 
the  generation  of  an  alternating  pulsating 
current.  The  above  Is  based  primarily  upon 
the  action  of  an  elementary  generator  but  Is 
the  same  principle  upon  which  the  commer 
cially  practical  dynamo  Is  designed  and  con- 
structed. 

CTrect,  BUT  I  doubt  if  friend  apprentice 

will  be  able  to  make  very  much  out  of  it. 

(Continued  on  next  page) 


A 


gust  29,  1925 


MOVING   PICTURE  WORLD 


957 


uestion  No.  330 — Just  what  is  an  "anna- 
j  coil,"  anyhow  ? 

[enning  says : 

n  armature  coil  Is  one  continuous  length 
insulated  wire  which  is  wound  upon  an 
lature  core  and  suitably  connected  to 
ler  cummutator  bars  or  collector  rings. 

Kuimond  says : 
r  Ln  armature  coll  Is  a  length  of  insulated 
yre  suitably  mounted  upon  an  armature 
C  e,  connected  at  either  end  to  collector 
r  gs  or  commutator  bars.  It  forms  the  en- 
e  izing  element  of  the  dynamo." 

1  iray  says : 

■  t  has  been  shown  that  the  voltage  in- 
d  :ed  in  a  single  loop  of  wire  revolving  ln  a 
■[gnetlc  field  is  too  small  to  have  any  prac- 
Ikl  value  in  itself.  If  the  density  of  the 
■Ignetic  field  be  Increased,  or  If  the  loop 
■[rotated  faster  in  this  field,  or  if  the  mag- 
Ipic  field  be  Increased  in  area  and  a  loop 
■[larger  dimensions  used,  or  both,  then  the 
Hnber  of  lines  of  force  that  will  be  cut 
■ring  one  revolution  of  the  loop  will  be 
■jreased,  and  so  will  the  voltage  be  in- 
liased.  There  obviously  is  a  pretty  well  de- 
led limit  to  which  it  is  practical  to  extend, 
II spread  out,  the  area  of  the  field  and  also 
\\  length  and  width  of  the  loop.  If,  however, 
■treat  number  of  these  loops  are  provided 
If  winding  many  turns  of  a  long  continuous 
Ire  upon  and  over  each  other,  the  voltage 
lauced  across  the  two  ends  of  this  wire 
■El  be  the  sum  of  the  voltages  induced  ln 
Iph  convolution  or  single  turn.  These  turns 
Insidered  collectively  are  termed  an  arma- 
Ire  coil. 

IjThis  time  I  think  we  must  let  Gray,  first 
Ikring  brushed  off  his  ears,  ascend  and  form 
je  head  of  the  class. 

Ibtation  Bluebook  School  signing  off  until 
■bet  week!  Good  night! 


Don't  miss  the  article  addressed  to  screen 
knufacturers  beginning  on  the  first  page 
i  this  department.  It  is  of  interest  to  all. 


Screen  Manufacturers, 
Attention 

(Continued  from  page  955) 

or  any  factor  other  than  the  reflection  char- 
acteristics of  the  surfaces. 

The  results  of  all  tests  will,  I  repeat,  be 
made  available  to  projectionists,  exhibitors 
and  the  industry  in  general  through  this  de- 
partment, through  the  Bluebook  and  doubt- 
less through  other  trade  papers  and  the 
Transactions  of  the  Society  of  Motion  Pic- 
ture Engineers.  New  surfaces  which  may 
appear  on  the  market  from  time  to  time 
will  be  tested  if  sent  to  the  Eastman  Lab- 
oratories and  the  results  made  known  as 
soon  as  possible.  THIS  DEPARTMENT 
WILL  IN  THE  FUTURE  ADVISE  EX- 
HIBITORS TO  PURCHASE  NO  UN- 
TESTED SCREEN  SURFACE. 


Operators  and  Reports 

Just  now  I  am  in  receipt  of  a  letter  from 
a  high  official  in  a  large  producing  organiza- 
tion, in  which  the  following  occurs : 

We  conducted  a  rather  remarkable  experi- 
ment with  thousands  of  feet  of  a  perforation 
that  we  would  have  thought  every  operator 
would  have  noticed,  and  seen  fit  to  make 
some  sort  of  report  upon.  Yet,  though  it 
must  have  been  in  the  hands  of  four  or  five 
hundred  operators,  we  did  not  have  a  line  or 
receive  any  sort  of  comment  from  any  one  of 
them. 

Well,  if  you  put  the  films  into  the  hands 
of  four  or  five  hundred  machine  attendants 
(which  is  precisely  what  a  machine  operator 
really  is)  what  did  you  really  expect?  The 
operator  of  a  machine,  who  considers  him- 
self as  an  operator  and  nothing  more,  natur- 


ally has  no  interest  beyond  the  operation  of 
the  mechanism. 

But  anyhow,  even  projectionists  would  be 
unlikely  to  make  report,  unless  they  had 
trouble  with  the  film.  They  have  found, 
through  long  experience  for  a  projectionist 
to  write  a  producer  is  one  most  excellent  way 
of  wasting  energy.  This  official  may  be  an 
exception,  but  how  were  they  to  know  that? 
Projectionists  often  do  make  comment  on 
film  matters  to  this  department,  but  it  is  only 
once  in  a  while  we  get  a  letter  of  this  sort 
which  sets  the  matter  forth  clearly  enough 
that  we  can  make  out  what  it  is  all  about. 
Frequently  this  is  the  case,  even  when  sam- 
ples of  the  film  are  sent  in.  I  have  no  instru- 
ments for  making  accurate  measurements  of 
such  things  as  sprocket  holes,  etc.,  and  as  a 
rule  all  the  men  can  tell  me  is  that  the  film 
did  not  run  good,  or  was  noisy,  or  the  pic- 
ture jumped. 

This  department  is  in  position  to,  and  would 
be  glad  to  co-operate  with  any  producer  or 
producers  in  matters  of  having  tests  made 
by  really  competent  projectionists,  but  the 
trouble  is  that  it  is  impractical  to  send  out 
a  whole  production  to  several  projectionists 
to  use  as  a  "show,"  and  of  course  it  is  im- 
possible for  the  producer  to  know  whether 
any  given  man  will  ever  have  any  given 
production. 

However,  this  might  be  done.  Suppose  the 
Dagnabit  Film  Company  has  an  experiment 
in  sprocket  holes  it  wishes  to  try  out.  It 
places  them  in  the  production  titled  "The 
South  North  Pole"  and  notifies  me  of  the 
facts. 

I  can  then,  through  the  department,  ask 
for  reports  on  the  action  of  "The  South 
North  Pole"  in  projection,  by  all  projectionists 
who  run  it.  In  this  way  unquestionably  there 
would  be  a  large  response  and  good  results. 


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MOVING    PICTURE  WORLD 


August  29,  1925 


Movements 

C.  J  .  Armstrong,  Sedalia,  Missouri,  asks  : 

Wil.  you  be  good  enough  to  tell  me 
whether  or  not  the  present  "star  and  cam*' 
movement  has  always  been  used  as  a  pro- 
jector intermittent  movement?  What  I  mean 
is,  has  there  ever  been  any  other  kind  of  a 
movement  used? 

I  would  also  like  to  know  why  a  certain 
trade  magazine  I  have  seen  three  copies  of 
is  trying  to  ridicule  projection,  projection- 
ists, yourself,  your  work  and  in  fact  every- 
thing connected  with  projection. 

Another  question  that  has  bothered  me  Is 
why  so  many  pictures  have  a  sort  of  snow- 
flake  appearance.  By  that  I  mean  there  Is 
what  looks  like  snow  tumbling  around  in 
the  air.  It  is  not  and  cannot  be  snow,  be- 
cause it  occurs  in  summer  scenes;  also  I 
don't  think  it  can  be  any  real  thing  in  the 
air.    What  is  it,  please? 

"Graininess" 

Backing  up  on  your  questions,  the  effect 
you  allude  to  is  what  is  called  "graininess." 
It  is  a  fault  basic  in  the  photographic  emul- 
sion. I  do  not  know  whether  it  is  due  to 
fault  in  the  emulsion  as  it  is  made,  whether 
it  is  due  to  age  of  the  emulsion  or  to  de- 
velopement  processes.  It  was  dealt  with  in 
a  paper  read  before  the  Society  of  Mo- 
tion Picture  Engineers  some  time  ago,  and 
only  at  the  last  (Schenectady)  meeting  of  the 
Society  I  again  brought  the  matter  of  the 
evil  of  graininess  to  the  attention  of  the 
meeting,  suggesting  that  its  elimination,  or 
reduction  to  the  lowest  possible  minimum 
was  a  problem  confronting  the  engineering 
forces  which  demanded  attention. 

As  soon  as  I  shall  have  finished  with 
your  matters  I  shall  write  an  editorial  again 
directing  attention  to  the  evils  of  graininess 
and  again  asking  concentrated  attention  to 
it  by  the  engineers  who  handk  uch  prob- 
lems. 

As  to  the  endeavors  of  the  paper  you 
speak  of,  I  think  I  know  the  thing  you 
refer  to.  Such  things  are  not  to  be  taken 
seriously.  They  injure  no  one  and  nothing. 
In  fact  they  really,  to  a  certain  extent,  do 
good,  because  they  arouse  resentment  among 
men  who  need  just  such  a  thing  as  that  to 
stir  them  up  and  to  thus  make  them  see  and 
understand  that  there  is  an  effort  being 
made  to  injure  their  profession.  I  have  seen 
evidence  of  this  resulting  from  the  publica- 
tion you  refer  to.  Don't  let  trifles  worry  you, 
Brother  Armstrong.  Every  one  and  every- 
thing I  ever  heard  of  who  or  that  amounted 
to  Adam  in  this  world  had  traducers. 

Intermittent  Movement 

As  to  the  intermittent  movement,  no,  the 
star  and  cam  was  not  the  first  movement 
used  for  motion  picture  projectors.  So  far 
as  I  have  been  able  to  find  out,  using  the 
United  States  patent  office  records  and  the 
statements  of  such  men  as  Thomas  Armat, 
Thomas  Edison  and  others,  the  star  and 
cam  "Geneva"  typ^  movement,  of  which 
the  Power  movement  is  a  variation,  was 
first  applied  to  the  motion  picture  projec- 
tor by  Thomas  Armat,  United  States  Patent 
No.  578185.  That  patent  was  issued  in  1885 
or  1886.  I  have  the  patent  filed  way,  but  it 
would  require  a  bit  of  work  to  look  it  up, 
and  I  guess  that  is  close  enough  for  our 
purpose. 

Prior  to  that  the  intermittent  of  the  crude 
projectors  used  was  what  is  known  as  the 
"beater  type,"  in  which  the  film  was  struck 
by  a  roller  rotating  at  the  end  of  a  short 
arm.  It  struck  the  film  when  stretched 
tightly  between  the  bottom  of  the  aperture 
plate  and  a  lower  sprocket,  and  was  thus 
jerked  down  one  frame.    It  was  used  by 


Gaumont  on  his  projector  as  late  as,  unless 
my  memory  serves  me  punkly,  1907  or  1908. 

Improvement  Sought 

Since  the  introduction  of  the  star  and  cam 
there  have  been  many  attempts  to  find  some- 
thing better.  The  Cameron  projector,  which 
Howard  Coles  tried  hard  to  "put  over,"  had 
what  might  be  called  a  modified  type  of 
beater  movement.  It  failed,  though  I  for  a 
long  time  thought  it  had  great  possibilities. 
I  don't  remember  what  slight  flaw  in  its  ac- 
tion finally  condemned  it. 

Nicholas  Power  worked  at  various  times 
on  various  intermittent  movements,  but  fi- 
nally discarded  them  all,  except  the  one  the 
Power  has  ever  since  used.  It  was  adopted 
in  1908,  but  only  a  few  of  them  went  out 
until  1909.  It  is  a  really  splendid  movement, 
but  cost  the  Power  company  tens  of  thou- 
sands of  dollars  in  experimental  work  be- 
fore it  finally  reached  its  present  state  of 
perfection. 

There  were,  I  believe,  one  or  two  other 
intermittent  movements  used  to  a  limited 
extent  on  European  projectors,  but  I  have 
forgotten  just  what  type  they  were,  and 
have  not  the  data  handy. 

I  think  we  may  safely  predict  that  the 
star  and  cam,  or  some  variation  of  it,  such 
as  the  Power,  for  example,  will  be  and  re- 
main the  projector  intermittent  movement 
so  long  as  motion  pictures  are  projected 
intermittently. 


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Master  Blade  Width 

From  a  certain  Southern  city  comes  a  let- 
ter from  a  theatre  manager  in  which  the 
following  occurs : 

The  projectors  have  shutters  which  will 
not  give  sharp  focus;  also  the  flicker  is  ob- 
jectionable unless  the  projection  speed  Is 
very  fast.  I  procured  two  3- wing  shutters, 
with  intention  of  installing  them  and  reduc- 
ing the  master  blade  width,  which  always 
gave  me  excellent  results  on  another  make  of 
projector. 

Upon  installing  them,  however,  I  found 
that  there  was  a  ghost  both  up  and  down, 
no  matter  how  I  might  set  them.  In  other 
words  the  mast.-r  blades  seemed  to  be  too 
narrow.  I  forgot  to  mention  that  I  seem  to 
have  a  very  heavy  loss  of  light  with  the 
shutter.  I  can't  figure  it  out,  unless  the  lens 
is  too  large.  Dope  It  out  anil  send  the  bill 
to  me. 

Having  concealed  your  location  I  shall  use 
the  matter  in  the  department,  because  the  aV 
companying  discussion  may  be  of  value  to 
others,  and  surely  there  can  be  no  objec- 
tion. Moreover  you  are  saved  a  bill. 

In  Synchronism 

In  the  first  place  you  must  understand 
that  the  width  of  the  rotating  shutter  master 
blade  and  the  speed  of  the  intermittent  move- 
ment of  a  projector  automatically  lock  to- 
gether. The  slower  the  intermittent  speej 
the  wider  must  the  master  blade  be,  othtl 
things  being  equal.  If  you  have  a  Bluebool 
see  page  615  for  explanation.  If  not,  th 
here  it  is  briefly:  The  master  blade  of  the 
rotating  shutter  must  cover  the  light  beani 
except  for  a  certain  limited  portion  thereot 
during  the  entire  time  the  film  is  in  movM 
ment.  The  white  streamers  you  see,  called 
"travel  ghosts"  are  white  objects  in  the  photfrj 
graph  which  has  started  to  move  over  the 
aperture,  before  the  edge  of  the  master  blade 
had  cut  through  the  light  beam,  or  had  not 
come  to  rest  before  the  light  beam  was  un* 
covered,  hence  of  course  moved  upon  the 
screen  itself. 

One  complete  cycle  in  intermittent  moveJ 
ment,  say  from  the  time  the  film  starts  to 
move  until  it  stops  again,  consumes  a  ceM 
tain  definite  period  of  time.  The  rotating] 
shutter  is  running  continuously,  hence  a  cerJ 
tain,  fixed  portion  of  its  surface  will  pass  a 
given  spot  in  a  given  time  at  a  given  speed.  It 
therefore  follows  that  if  the  intermittent  speeJ 
be  lowered,  it  will  take  a  longer  period  of 
time  to  move  the  film,  or  in  other  wfords  thd 
film  will  move  through  a  longer  period  of 
time,  HENCE  THE  WIDTH  OF  THE  RO-J 
TATIXG  SHUTTER  MASTER  BLADE 
MUST  BE  MADE  CORRESPONDINGLY 
GREATER. 

For  instance :  suppose  the  intermittent 
movement  is  such  that  the  film  is  moved 
from  start  till  stop  in  l/120th  of  a  second. 
The  master  blade  is  just  wide  enough  to 
prevent  travel  ghost,  or  in  other  words  to 
keep  the  screen  dark  while  the  film  is  in' 
motion.  We  change  projectors  and  get  one 
which,  at  the  same  projection  speed,  re- 
quires 1/100  of  a  second  to  move  the  film 
from  start  to  finish.  Don't  you  see  that 
this  would  automatically  set  up  travel  ghost, 
which  could  only  be  eliminated  by  a  wider 
rotating  shutter  master  blade? 

Other  Elements  Enter 

But  on  the  other  hand,  suppose  the  change 
of  projectors  to  have  been  made,  and  the  in- 
termittent speed  of  both  to  be  identical, 
BUT  that  the  optical  system  of  the  new 
one  is  such  that  the  diameter  of  the  light 
beam  at  its  most  narrow  point  in  front  of 


s 

he 


August  29,  1925 


MOVING    PICTURE  WORLD 


959 


the  projection  lens  is  greater  than  was  that 
of  the  old  optical  system — a  very  possible 
thing,  by  the  way.  Don't  you  see  that  this 
would  automatically  set  up  travel  ghost  un- 
less the  rotating  shutter  master  blade  be 
wider  than  was  the  one  on  the  old  pro- 
jector? 

But  suppose  the  intermittent  speed  and  the 
light  beam  diameter  to  be  the  same  still, 
another  element  enters  to  some  extent,  and 
that  is  the  distance  from  optical  axis  to 
center  of  rotating  shutter  shaft.  This  you 
will  find  explained  on  page  617  of  the  Blue- 
book,  if  you  have  one ;  also  see  figure  228 
thereof.  Briefly  it  is  this.  Given  a  definite 
speed  of  rotation,  you  will  understand  that 
it  will  require  a  greater  period  of  time  for 
the  edge  of  a  shutter  blade  at  a  point  three 
inches  from  its  center  to  travel  a  given  dis- 
tance than  it  would  for  a  point  six  inches 
from  its  center  (an  exaggerated  example)  to 
travel  a  like  distance.  That  should  be  plain 
enough.  All  right!  It  then  would  require 
a  different  period  of  time  for  a  shutter  blade 
edge  to  cut  through  a  light  beam  of  given 
diameter  if  the  center  of  the  beam  be 
245/64,  3  17/64  and  3  3/4  inches  from  the 
center  of  the  shutter  shaft,  which  are  the 
distances  used  by  three  leading  motion  pic- 
ture projectors  now  on  the  market  in  this 
country. 

The  reason  why  the  three-wingers  you 
bought  don't  cover  may  be  any  one  of  those 
named,  or  a  combination  of  all  three.  That 
could  only  be  determined  by  an  examination 
and  comparison.  I  have  pointed  out  the  way 
for  you  to  yourself  make  such  a  compari- 
son. 

What  to  Do 

And  now  as  to  what  to  do :  The  optics  of 
your  condenser  and  optical  system  I  have 
handed  to  Griffith,  with  request  that  he 
check  them  and  see  if  his  analysis  agrees 
with  mine.  The  answer  will  be  forwarded 
you  by  mail. 

You  cannot  change  your  projectors,  and 
must  work  with  what  you  now  have,  I 
suppose.  By  that  I  don't  mean  that  you 
ought  to  change  them,  but  usually  that  in 
any  event  you  won't,  so  we  must  merely 
deal  with  what  we  have.  First,  it  is  essen- 
tial to  best  results  that  you  get  your  shutter 
at  the  most  narrow  point  of  the  light  beam. 
You  are  using  a  plano-convex  condenser, 
hence  your  shutter  should  probably  be  at 
the  aerial  image  plane.  To  find  this,  hold 
any  opaque  object  in  front  of  the  projection 
lens  and  cut  slowly  down  through  the  light 
beam  at  different  distances  from  the  lens, 
until  a  shadow  starts  from  BOTH  top  and 
bottom  of  screen,  the  two  meeting  in  the 
center  of  the  screen. 

Where  the  shadows  meet  exactly  in  the 
screen  center  is  the  aerial  image  point,  and 
it  is  there  your  shutter  should  be  for  the  best 
results.  If  you  cannot  get  it  there,  as  is 
very  likely,  then  get  it  as  close  as  you  can. 
If  there  is  a  considerable  difference  in  the 
light  beam  diameter— if  it  is  considerably 
less  in  diameter— at  the  aerial  image  than 
elsewhere,  I  would  have  an  extension  shaft, 
properly  supported,  mounted  and  get  the 
shutter  out  there. 

As  to  the  shutter  you  named  and  injury  to 
the  focus— well,  I  have  never  yet  observed 
any  such  thing.  What  the  shutter  does  is 
perm.t  a  certain,  very  small  portion  of  light 
to  get  through  the  shutter  blades  themselves. 
The  theory  is  that  the  dark  periods  on  the 
scree.i  will  thus  be  made  gray,  and  there- 


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SITUATIONS  WANTED 

ORGANIST  AT  LIBERTY-Positively  first-class 
man.  Thoroughly  experienced.  Accomplished  musi- 
eain'  ...  ,-pert  P'cture  player  and  feature  soloist. 
Splendid  library.  Union.  "Organist,"  4077  Manayunk 
Avenue,  Philadelphia,  Pa. 


ORGANIST — Thoroughly  qualified.  Ten  years'  ex- 
perii-nce-desires  ,^"ge  Sept.  1st.  Large  library. 
Barton,  Hillgren  Lane,  Wurlitzer,  Kimball,  Colton  and 
Morton.  Box  375,  Moving  Picture  World,  New  York 
City. 

EXPERIENCED  ORGANIST  desires  change  Sep- 
temher.     Orchestral    experience.     Complete  library. 

.m™-  MM   preferred.     "B,"   Moving  Picture 

World,  New  York  City. 

.  MOVING  PICTURE  PROJECTIONIST  now  work- 
ing desires  change.  Prefer  position  in  New  Yo.k  or 
Jersey.  Ten  years'  experience.  A-l  references.  Can 
operate  any  equipment.  Edward  Wright,  311  16th 
Ave.,  Astoria,  L.  I.    Phone,  Astoria  8752. 


fore  i  bit  less  visible  to  the  eye — the  flicker 
tendency  will  be  less. 

There  is  a  sharp  divergence  of  opinion  as 
to  the  advisability  of  this  stunt.  Many  swear 
by  it,  while  others  swear  against  it.  Personally 
I  have  not  observed  any  evil  effect  from  it, 
nor  do  I  see  how  it  could  possibly  affect  defi- 
nition (focus)  to  its  damage.  In  that  I  think 
you  are  wrong.  If  definition  is  injured  it 
must  be  due  to  some  other  cause. 

On  the  whole  I  think  I  will  send  this  all 
to  Griffith  and  hear  his  comment  and  get 
his  version  of  the  optical  line-up  for  pub- 
lication, to  the  end  that  the  thing  be  com- 
plete. 


Projectionist's  Tools 

A  man  in  South  Boston,  Massachusetts, 
wants  to  know : 

Dear  Brother  Richardson:  I  would  greatly 
appreciate  a  bit  of  information.  In  the  first 
place,  when  a  motion  picture  projectionist 
takes  a  position,  ought  he  to  have  a  set  of 
tools  of  his  own,  or  is  it  the  place  of  the 
theatre  to  supply  them?  I  have  a  pretty  good 
set,  but.  would  like  to  get  a  new  set  com- 
plete. Would  appreciate  the  name  of  a  firm 
making  a  specialty  of  projectionist's  tools. 

Secondly,  could  you  give  me  the  name  of 
a  concern  which  makes  a  specialty  of  book- 
ing help  for  theatres  all  over  the  country? 
I  want  to  get  a  job  down  in  Florida.  Made 
application  to  a  party  in  that  state  several 
months  ago,  and  had  a  reply  saying  that  all 
the  help  was  booked  them  out  of  a  booking 
office  in  New  York  City.  They  did  not  give 
me  the  name  of  the  concern. 

I  typed  your  name,  but  concluded  not  to 
publish  it.  The  firm  they  referred  to  very1 
evidently  was  a  booking  office  for  actors. 
There  evidently  has  been  some  misunder- 
standing. There  is  no  concern  which  books 
motion  picture  projectionists.  In  the  nature 
of  things  there  could  be  none,  because  of 
the  fact  that  local  unions  of  projectionists 
usually  control  local  employment,  and  were 
a  projectionist  "booked"  to  work  in,  for  in- 
stance, Tampa,  he  would  find  when  he  arrived 
that  the  local  union  probably  would  not  con- 
sent to  let  him  work.    They  keep  the  local 


work  for  local  men,  which  is  right  and 
quite  proper,  though  it  has  a  very  serious 
drawback  in  that  the  local  union  is  frequently 
forced  by  circumstances  to,  or  at  least  does 
accept  into  membership  men  who  have  little 
or  no  real  ability,  and  then  are  forced  to 
maintain  them  in  a  job,  to  the  exclusion  of 
competent  men— either  home  men  or  men 
from  elsewhere. 

You  address  me  as  "Dear  Brother,"  which 
may  or  not  mean  that  you  are  an  I.  A.  man. 
If  you  are  not,  then  you  would  have  to  get 
a  job,  as  best  you  could,  in  some  unorganized 
place— a  small  town — and  work  there  until 
you  could  get  into  the  local  having  juris- 
diction over  that  territory.  If  you  are  an  I. 
A.  man — a  member  of  the  union — you  could 
take  a  transfer  card,  go  to  Florida  and  work 
anywhere  you  could  get  a  job,  PROVIDED 
the  local  union  where  you  got  the  job  would 
accept  your  transfer.  That  latter  is  doubt- 
ful, though— very  doubtful  indeed,  since  this 
is  the  slack  season  and  almost  everywhere 
there  are  more  or  less  local  men  out  of 
work. 

As  to  tools,  as  a  general  thing  I  think 
a  man  prefers  to  own  his  own  tools.  There 
is  no  set  rule.  Most  theatre  managements 
will,  I  think,  supply  the  really  essential  tools. 
There  is  no  firm,  so  far  as  I  know,  making  a 
specialty  of  making  or  dealing  in  projec- 
tionists' tools.  Aside  from  a  few  special  tools, 
those  a  man  needs  are  such  as  can  be  bought 
at  almost  any  first  class  hardware  store. 


"Qraininess" 

This  department  and  its  editor  desire  once 
more  to  direct  the  undivided  attention  of  the 
engineers  who  handle  such  matters  to  the 
unmitigated  evil  of  graininess  in  pictures.  The 
editor  called  the  attention  of  the  Society  of 
Motion  Picture  Engineers  to  this  matter  at 
the  Schenectady  meeting.  I  do  not  know 
how  much  can  be  done  towards  reducing  or 
eliminating  this  evil,  but  certainly  every  effort 
should  be  made  to  that  end. 

GRAININESS  IS  ONE  OF  THE  WORST 
EVILS  THE  PROJECTIONIST  OF  TO- 
DAY HAS  TO  CONTEND  WITH,  and  when 
it  appears  he  is  entirely  helpless.  If  you 
doubt  the  evil  effect,  just  sit  fairly  well 
down  front,  or  anywhere  you  may  wish  to 
if  you  have  a  good  opera  glass,  and  watch 
the  difference  between  a  scene  free  from 
graininess,  and  one  which  is  not  free  from 
it. 

The  scenes  free  from  it  will,  unless  other- 
wise defective,  appear  beautifully  sharp  and 
clear-cut,  but  the  moment  graininess  appears 
the  definition  suffers  sadly.  I  find  that  very 
often  graininess  may  not  be  apparent,  as 
such,  to  the  naked  eye,  but  the  eye  never- 
theless does  appreciate  the  falling  off  in 
quality  due  to  its  introduction  even  in  limited 
amounts.  Also  I  might  further  remark  that 
it  is  present,  under  the  glass,  in  an  amazing 
number  of  scenes. 

Possibly  graininess  cannot  be  eliminated, 
but  there  are  so  few  faults  which  will  not 
yield  to  modern  science  that  I  am  loath  to 
believe  it.  Get  busy,  Mr.  Engineer  men. 
Graininess  is  a  SERIOUS  fault.  Its  reduc- 
tion or  elimination  is  up  to  YOU.    Get  busy. 


TYPHOON  POOLING  SYSTEM 

I     TYPHOON  FAN  CO".  345W.39-"ST.  NEW  YORK 


960 


MOVING    PICTURE  WORLD 


August  29.  1925 


The  Shreveport,  La.,  Strand,  Opens; 
Link  in  Saenger-Ehrlich  Chain 

T 


(HE  STRAND,  Shreveport,  La.,  was  re- 
cently   opened,    showing    "The  Lost 
World,"  the  First  National  -  W.  R. 
Rothacker  Special  production. 

The  exploitation  for  the  opening  included 
a  12-page  co-operative  section  of  the  Shreve- 
port Times.  Many  other  ideas  were  success- 
fully worked  out,  including  a  liberal  use  of 
24-sheets,  a  big  mailing  order  campaign  di- 
rect to  patrons;  newspaper  teasers  and  display 
ads  and  the  use  of  a  mechanical  dinosaur  in 
miniature  display  in  the  main  street  near  the 
theatre. 

The  opening  bill  was  a  complete  success.  The 
Strand,  the  new  million  dollar  theatre  in  the 
Saenger-Ehrlich  Enterprises,  Inc.,  is  a  work  of 
exceptional  beauty.  No  detail  in  the  effort  to 
provide  for  the  comfort  of  the  patrons  has 
been  overlooked.  Every  effort  has  been  made 
to  combine  practicability  with  convenience. 

The  exterior  of  the  Strand  represents  a 
grouping  into  a  beautiful  and  practical  con- 
struction plan  the  best  elements  of  the  leading 
play  houses  of  this  and  other  countries. 

Emile  Weil,  architect  for  the  Saenger-Ehr- 
lich interests,  has  visited  some  of  the  world- 
renowned  homes  of  the  drama,  show  palaces, 
the  boasts  of  great  metropolitan  centers  of  this 
and  other  countries.  And  his  observing  eye 
selected  details  of  construction  and  adornment 
which  have  been  incorporated  in  the  exterior 
lines  and  interior  embellishments  of  the  Strand. 

Visions  of  a  great  playhouse  in  Shreveport, 
such  as  the  Strand,  have  been  cherished  by 


Julian  H.  and  A.  D.  Saenger,  Harry  and  Simon 
Ehrlich  and  E.  V.  Richards,  their  General 
Manager. 

It  was  in  Shreveport  that  their  initial  suc- 
cesses in  the  commercial  and  theatrical  world 
were  achieved.  For  many  years  these  men  have 
sought  to  serve  the  public  by  presenting  whole- 
some entertainment.  And  it  was  their  hope 
for  years  that  some  day  they  might  erect  in 
Shreveport  a  theatre  which  would  be  a  realiza- 
tion of  their  dreams  and  their  expressive  ap- 
preciation to  the  public  which  made  possible  for 
them  the  fulfilment  of  their  vision. 

The  answer  is  the  Strand.  It  represents,  ex- 
clusive of  ground  value,  an  investment  of  fully 
one  million  dollars.  For  one  and  one-half  years 
this  theatre  has  been  in  the  course  of  construc- 
tion. The  period  of  time  spent  in  construction 
is  indicative  of  the  thoroughness  and  painstak- 
ing attention  to  details. 

The  builders  desired  a  theatre  beautiful, 
elaborate,  elegant,  safe  and  massive,  with  every 
comfort  provided  and  in  every  line  and  decora- 
tion a  delight  to  the  eye. 

Seen  from  the  exterior,  the  Strand  compels 
the  attention  of  the  passerby.  The  great 
dome,  artistic  by  day  and  beautiful  in  its  varied 
colored  myriad  lights  by  night,  attracts  the  eye. 
But  in  this  lighting  as  in  the  announcement 
signs  about  the  marquise  and  the  wall  signs, 
there  is  a  dignified  softness,  nothing  garish, 
yet  attracting  the  eye  to  the  messages  and 
beauties  of  construction. 

The  Crockett  Street  side  of  the  Strand  is 


Temple  Theatre, 
Artistic  and 

"TTT  THEN,  recently,  the  Temple  The- 
atre,  Kane,  Pennsylvania,  under  the 

*  *  auspices  of  H.  E.  Brown  and  A.  R. 
Nelson,  threw  wide  its  doors  to  the  public,  resi- 
dents of  Kane  and  nearby  territory  were  treated 
to  their  first  view  of  the  magnificent  1,200-seat 
house,  modern  in  every  detail,  spacious  and  in- 
viting in  design. 

Foyer,  rest  rooms  and  other  adjuncts  of  the 
auditorium  proper  are  laid  out  for  comfort 
and  convenience. 

A  mushroom  heating  and  ventilating  system 
installed  by  the  Smith  Hardware  Company  en- 
sures good  air  and  plenty  of  it  at  the  right 
temperature. 

The  orchestra  floor,  the  balcony,  which  is  fea- 
tured with  a  luxurious  loge,  give  splendid  seat- 
ing facilities. 


Kane,  PaM  Is 
Amply  Equipped 

A  Minusa  Gold  Fibre  Screen  is  installed,  set 
in  a  shadow  box.  Soft  lighting  provides  eye 
comfort. 

Wide  aisles,  plentiful  and  carefully  planned 
exits,  modern  fire  prevention  apparatus  and  an 
emergency    lighting    system    ensure  patron 

safety. 

An  organ,  costing  $15,000,  is  the  feature  of 
the  musical  provision  of  the  new  theatre.  It 
is  said  to  be  the  most  modern  and  complete 
instrument  in  Western  Pennsylvania. 

The  policy  of  the  house  is  announced  to  be 
straiglit  pictures,  changing  three  times  a  week 
or  oftener.  First  National's  Colleen  Moore  pro- 
duction, "Sally,"  a  Pathe  News  -and  Bobby 
Vernon  Christie-Educational  comedy,  "Bright 
Lights,"  with  speeches,  organ  specialties  and  a 
glee  club,  comprised  the  opening  program. 


View  showing  part  of  elaborate  interior  of 
Strand  Theatre,  Shreveport,  La. 

embellished  with  a  great  Gothic  arch,  pat- 
terned along  the  lines  of  the  cathedral  windows 
of  great  European  centers.  The  keystone  of 
the  arch  tells  the  message  and  there  is  an  in- 
scription, hewn  in  the  stone  and  gilded,  which 
further  declares  the  purposes  of  this  great 
temple  of  art,  namely  to  furnish  wholesome 
amusement  for  progressive  people. 

The  lobby  of  the  Strand  is  in  solid  marble 
and  genuine  travitine  stone  walls.  The  floor  is 
laid  with  marble  blocks.  The  ticket  windows 
are  practicable  and  in  harmony  with  the  elabor- 
ateness of  the  lobby  in  general.  Gazing  above 
the  eye  sees  lights  of  many  colors  twinkle  as 
the  stars  in  the  firmament. 

Beautiful  Painting* 

Surrounding  the  upper  wall  of  the  circular 
lobby  is  a  beautiful  work  of  art,  painted  by 
Paul  Heerwagen,  one  of  the  South's  leading 
artists.  This  painting  portrays  a  falcon  hunt 
There  is  flashed  before  the  eye  a  picture  of  the 
scene  of  old  and  mental  pictures  revived  of 
the  lore  of  childhood  and  the  records  of  history 
when  the  Old  World  was  in  the  heyday  of  its 
glory. 

All  2,200  seats  are  "good  seats,"  that  is, 
they  are  comfortable,  upholstered  in  genuine 
leather  and  with  visibility  unobstructed  to 
each.  There  are  no  posts  in  the  Strand  to 
mar  the  view.  Off  the  stage,  there  are  the 
great  loges,  or  boxes,  handsomely  draped  and 
beautifully  decorated.  These  boxes,  uppers  and 
lowers  on  each  side,  are  capable  of  comfortably 
seating  200  persons. 

The  orchestra  pit  is  ample.  A  feature  of 
the  Strand  musical  equipment  is  the  great  or- 
gan. The  acoustics  of  the  theatre  are  so  ex- 
cellent that  the  sound  swells  and  rolls  through 
the  great  structure,  delighting  every  ear  with 
the  mellowness  of  the  music. 


Views  of  the  lobby  and  interior  of  the  New  Temple  Theatre,  Kane,  Pa. 


August  29,  1925 


MOVING   PICTURE    WORLD  961 

MOVING  PICTURE  WORLD 

VOLUME  75— JULY  AND  AUGUST,  1925 


Index  to  Photoplays 


Accompanying  list  includes,  in  addition  to  pictures  announced  for  release  during  months  of  July  and  August,  all  productions  on  which  re- 
views were  published  during  this  period,  the  date  of  issue  containing  this  information  being  also  shown. 

Serials  are  indexed  under  general  title.    Unless  otherwise  specified,  all  subjects  listed  are  five-reel  dramas. 

Great  care  has  been  used  to  make  this  information  as  accurate  as  possible.  If  any  errors  are  detected,  we  would  appreciate  having  our 
attention  called  to  them,  so  that  our  card  index  may  be  corrected. 

If  information  is  desired  regarding  any  picture,  either  previously  released  or  forthcoming,  which  is  not  included  in  this  list,  we  will  be 
pleased  to  furnish  same  on  request. 


After  Business  Hours  (5,600  feet)  (Based  on 
magazine  story,  "Everything  Money  Can  Buy,' 
by  Ethel  Watts  Mumford)  (Elaine  Hammer- 
stein)  (Directed  by  Mai  St.  Clair)  (Colum- 
bia PictureB)   (Review— July  4). 

After  a  Reputation  (2  reels)  (Edna  Marian)  (Uni- 
versal-Century Comedy)  (Review— August  8). 

American  Pluck  (5.900  feet)  (From  Eugene  P. 
Lyle,  Jr.'s,  novel,  "Blaze  Derringer")  (Ueorge 
Walsh)  (Directed  by  Richard  Stanton)  (I.  B. 
Chadwick)  (Review— July  11). 

Awful  Truth,  The  (5,917  feet)  (Based  on  stage 
play  by  Arthur  Richman)  (Agnes  Ayres) 
(Directed  by  Paul  Powell)  (Producers  Dis- 
tributing Corp.)  (Review— July  11). 

B 

Battle  of  Wits,  The  (2  reels)  (Eileen  Sedgwick) 
(Universal  Western)   (Review— July  18). 

Beauty  and  the  Bad  Man  (5,794  feet)  (Based  on 
the  story  by  Peter  B.  Kyne,  "Cornflower  Cas- 
sie's  Concert")  (Directed  by  William  Worth- 
Ington)  (Producers  Distributing  Corp.)  (Re- 
view—July 4.)  .  ,„  _    ,  .  . 

Beauty  and  the  Bandit  (2  reels)  (George  Larkin) 
(Universal  Drama)  (Review— July  4). 

Be  Careful  (2  reels)  (Jimmie  Adams)  (Educa- 
tional Christie  Comedy)  (Review— August  22) 

Before  Midnight  (4,895  feet)  (William  Russell) 
(Directed  by  John  Adolfl)  (Henry  Ginsberg 
Dist.  Corp.)  (Review— July  11). 

Below  Zero  (2  reels)  (Lige  Conley)  (Educational- 
Mermaid  Comedy)  (Review— July  11). 

Best  Man,  The  (2  reels)  (Josie  Sedgwick)  (Uni- 
versal-Western Drama)  (Review— August  15). 

Beware  (2  reels)  (Lige  Conley)  (Educational- 
Mermaid  Comedy)    (Review— August  1). 

Bloodhound,  The  (4,800  feet)  (Bob  Custer)  (Di- 
rected by  William  Craft)  (F.  B.  O.)  (Review 

BobbvIUBumps  &  Co.  (1  reel)  (Educational-Car- 
toon)  (Earl  Hurd)   (Review— July  4). 

Boys  Will  Be  Boys  (2  reels)  ("Our  Gang  ) 
(Pathe)  (Review— July  25). 

Bubbles  (1  reel)  (Pathe-Aesop  Film  Fable  Car- 
toon)  (Review— August  8). 

Bugville  Field  Day  (1  reel)  (Pathe-Aesop  s  Fa- 
bles Cartoon)  (Review— July  25). 

Business  Engagement,  A  (2  reels)  (One  of  Helen- 
ard  Warren  Series  based  on  stories  by  Mabel 
Herbert  Urner)   (Fox)    (Review— August  29). 

Buster  Be  Good  (2  reels)  (Arthur  Trimble  and 
Pete)  (One  of  series  based  on  R.  1 .  .Out- 
cast's cartoons)  (Universal)  (Review- 
August  29). 

Buster  Brown  Series   (2  reels  each)    (Based  on 
R.  F.  Outcault's  cartoons)    (Universal)  (Re- 
view—August    29)    (See    "Buster    Be  Good 
and  "Educating  Buster"). 

Butter  Fingers  (2  reels)  (Hilly  Bevan)  (Pa'he- 
Maek  Sennett  Comedy)  (Review— August 

e 

Camille  of  the  Barbary  Coast  (5.308  feet)  (Mae 
Busch)  (Directed  by  Hugh  Dierker)  (Asso- 
ciated Exhibitors)  (Review— August  1). 

Chasing  the  Chaser  (1  reel)  (Jimmy  Finlayson) 
(Pathe  Comedy)   (Review— July  4). 

Circus  Cvclone.  The  (4,397  feet)  (Art  Acord)  (Di- 
rected by  Alfred  Rogell)  (Universal)  (Review 
— Augnst  22).  „  „  . 

Cold  Turkey  (2  reels)  (Alice  Day)  (Fathe-Mack 
Sennett  Comedy)  (Review— August  20). 

Crack  o'  Dawn  (Reed  Howes)  (Ray art). 

Crving  for  Love  (2  reels)  (Eddie  Gordon)  (Uni- 
versal Century  Comedy)  (Review— August  15). 

Cupid's  Boots  (2  reels)  (Ralph  Graves)  (Patne- 
Mack  Sennett  Comedy)  (Review— July  ^5). 

Cvrano  De  Bergerac  (10  reels)  (Based  on  play  by 
Edmund  Rostand)  (Pierre  Magnier)  (Directed 
hv  Augusto  Fenina)  (Atlas  Distributing  Corp.) 
(Review — July  18). 

D 

Daddv  Goes  a-Grunting  (2  reels)  (Glenn  Tryon) 
(Pathe  Comedy)  (Review— July  18). 

Discord  In  "A"  Flat  (1  reel)  (Arthur  Lake)  (Uni- 
versal  "Sweet   Sixteen''  Comedy)  (Review— 

Don'TCoo  Coo  (2  reels)  (George  O'Hara)  (F.  B.  O. 

"Pacemaker"  Series)  (Review— August  8  •  . 
Dr.  Pvckle  and  Mr.  Pride  (2  reels)  (Stan  Laurel) 

(F.  B.  O.  Comedy)  (Review— August  8). 


Dry  Up  (2  reels)  (Jack  Singleton)  (Universal 
Century  Comedy)  (Review — July  25). 

E 

Educating  Buster  Brown  (2  reels)  (Arthur 
Trimble  and  "Pete")  (Based  on  R.  F.  Out- 
cault's cartoons)  (First  of  series)  (Universal) 
(Review — August  29). 

Eve's  Lover  (7,237  feet)  (From  the  story  by  Mrs. 
W.  K.  Clifford)  (Irene  Rich)  (Directed  by 
Roy  Del  Ruth)  (Warner  Brothers)  (Review 
— August  8). 

Evolution  (4,200  feet)  (Red  Seal)  (Review— July 
25). 


Felix  the  Cat,  Trifler  with  Time  (1  reel)  (Edu- 
cational-Cartoon). 

Fifty-Fifty  (5.531  feet)  (Hope  Hampton)  (Di- 
rected by  Henri  Diamant  Berger)  (Associated 
Exhibitors)  (Review — August  1). 

Fighting  Courage  (5,000  feet)  (Ken  Maynard) 
(Directed  by  Clifford  S.  Elfelt)  (Davis  Dis- 
tributing Corp.)  (Review— July  11). 

Fighting  Schoolmarm  (2  reels)  (Josie  Sedgwick) 
(Universal  Drama)  (Review — August  1). 

Film  Facts  (1  reel)  (Red  Seal  Magazine)  (Review 
—July  11). 

Fine  Clothes  (6,971  feet)  (From  the  stage  play, 
"Fashions  for  Men,"  by  Franz  Molnar)  (Percy 
Marmont)  (Directed  by  John  M.  Stahl)  (First 
National)  (Review — August  15). 

For  Love  of  a  Gal  (1  reel)  (Pathe-Aesop  Fable 
Cartoon)  (Review — July  18). 

Freshman,  The  (6,883  feet)  (Harold  Lloyd)  (Di- 
rected by  Sam  Taylor  and  Fred  Newmeyer) 
(Pathe)  (Review— July  25). 

G 

Girl  Who  Wouldn't  Work,  The  (5,979  feet)  (Lionel 
Barrymore)  (Directed  by  Marcel  De  Sano) 
(B.  P.  Schulberg)   (Review— August  22). 

Gold  Rush,  The  (8,555  feet)  (Charlie  Chaplin) 
(Directed  by  Charlie  Chaplin)  (United 
Artists)  (Review — August  29). 

Goose  Woman,  The  (7,500  feet)  (Based  on  the 
story  by  Rex  Beach)  (Louise  Dresser)  (Di- 
rected by  Clarence  Brown)  (Universal- Jewel) 
(Review — August  1).  _  . 

Greenhorn  (1  reel)  (Charles  Puffy)  (Universal) 
(Review— August  8).  ■ 

Grounds  for  Divorce  (5,692  feet)  (From  Guy  Bol- 
ton's play  from  Ernest  Vajda)  (Florence  VI- 
dor)  (Directed  by  Paul  Bern)  (Paramount) 
(Review— July  11). 

II 

Hair  Cartoon  (300  feet)  (Red  Seal  Cartoon)  (Re- 
view— July  4).  „ 

Half  Way  Girl,  The  (7,570  feet)  (Doris  Kenyon) 
(Directed  by  John  Francis  Dillon)  (First  Na- 
tional) (Review — August  8). 

Happy  Warrior,  The  (7.805  feet)  (Malcolm  Mc- 
Gregor) (Based  on  novel  by  A.  S.  M.  Hutchin- 
son) (Directed  by  J.  Stuart  Blackton)  (Vita- 
graph)  (Review— July  18). 

Headlines  (5,600  feet)  (Alice  Joyce)  (Directed  by 
Edward  H.  Griffith)  (Associated  Exhibitors) 
(Review— August  1).  ,  , 

Heart  Trouble  (1  reel)  (Arthur  Lake)  (Universal 
"Sweet  Sixteen"  Comedy)  (Review— July  25). 

Helen  and  Warren  series  (2  reels  each)  (Based 
on  stories  bv  Mabel  Herbert  Urner)  (Fox) 
Review— August  29)  (See  "A  Business  En- 
gagement"). _ 

His  Buddy's  Wife  (5.226  feet)  (Based  on  maga- 
zine story  by  T.  Howard  Kelley)  (Glenn  Hun- 
ter) (Directed  by  Tom  Terriss)  (Associated 
Exhibitors)  (Review— August  1) . 

His  New  Suit  (1  reel)  (Arthur  Lake)  (Universal 
Comedy)  (Review— August  15). 

Home  Maker,  The  (7,755  feet)  (Adapted  from 
Dorothy  Canfleld's  story)  (Alice  Joyce)  (Di- 
rected by  King  Baggot)  (Universal)  (Review 
— August  8).  ,  ,_, 

Hot  and  Heavy  (2  reels)  (Eddie  Nelson)  (Educa- 
tional-Mermaid Comedy)    (Review— July  18). 

Human  Tornado,  The  (4.472  feet)  (Yakima 
Canutt)  (Directed  by  Ben  Wilson)  (F.  B.  O.) 
(Review — July  4). 

I 

I  Remember  (2  reels)  (Short  Films-Pastoral)  (Re- 
view— August  15). 


Iron   Nag,   The   (2  reels)    (Pa  the- Mack  Sennett 

Comedy)  (Review — August  8). 
Isn't  Life  Terrible?   (2  reels)    (Charley  Chase) 

(Pathe  Comedy)  (Review — July  4). 


Just  in  Time  (2  reels)  (Wanda  Wiley)  (Universal- 
Century  Comedy)  (Review — July  11). 

How  Baxter  Butted  In  (6,302  feet)  (From  Harold 
Titus'  novel,  "Stuff  of  Heroes")  (Dorothy  De- 
vore)  (Directed  by  William  Beaudine)  (War- 
ner Brothers)  (Review — July  4). 


Keep  Smiling '  (5,400  feet)  (Monty  Banks)  (Di- 
rected by  Albert  Austin  and  Gilbert  W.  Pratt) 
(Associated  Exhibitors)  (Review — August  1). 

Kentucky  Pride  (6,597  feet)  (J.  Farrell  MacDon- 
ald  and  Famous  Race  Horses)  (Directed  by 
John  Ford)  (William  Fox)  (Review— August 
29). 

Kiss  Me  Again  (6,722  feet)  (Marie  Prevost  and 
Monte  Blue)  (Directed  by  Ernst  Lubitsch) 
(Warner  Brothers)  (Review — August  15). 

Kivalina  of  the  Ice  Lands  (5,700  feet)  (Picture 
of  Eskimo  life  photographed  by  Earl  Ross- 
man)  (Pathe)  (Review — July  11). 

Knockout  Man  (2  reels)  (Jack  Perrin)  (Universal 
Western  Reissue)  (Review — July  11). 

Ko-Ko  Celebrates  the  Fourth  (1  reel)  (Red  Seal 
"Out  of  the  Inkwell"  Cartoon)  (Review — July 
4). 


Lady  Robinhood  (5,580  feet)  (Evelyn  Brent)  (Di- 
rected by  Ralph  Ince)  (F.  B.  O.)  (Review- 
August  15). 

Lady  Who  Lied  (7,111  feet)  (Adapted  from  Rob- 
ert Hichen's  novel,  "Snakebite")  (Lewis  Stone 
and  Virginia  Valli)  (Directed  by  Edwin 
Carewe)  (First  National)  (Review — July  18). 

Learning  How  (1  reel)  (Pathe-Sportlight)  (Re- 
view— July  11). 

Lewis-Munn  Bout  (2  reels)  (Educational  Special) 
(Review — July  4). 

Lightnin'  (8,050  feet)  (Based  on  play  by  Winchell 
Smith  and  Frank  Bacon)  (Jay  Hunt)  (Di- 
rected by  John  Ford)  (Fox)  (Review — Au- 
gust 1). 

Light  of  the  Western  Stars,  The  (6,859  feet) 
(Based  on  novel  by  Zane  Grey)  (Jack  Holt) 
(Directed  by  William  K.  Howard)  (Para- 
mount)  (Review — July  4). 

Little  Giant  (6,850  feet)  (Adapted  by  William 
Nigh  from  Hugh  McNair  Kahler's  story) 
(Glenn  Hunter)  (Directed  by  William  Nigh) 
(Universal)  (Review — July  18). 

Look  Out  (1  reel)  (Cliff  Bowes)  (Educational- 
Cameo  Comedy)  (Review — August  1). 

Lorraine  of  the  Lions  (6.700  feet)  (Norman  Kerry 
and  Patsy  Ruth  Miller)  (Directed  by  Ed- 
ward Sedgwick)  (Universal)  (Review — Au- 
gust 8). 

Lost,  a  Wife  (6,420  feet)  (Story  from  Clare  Rum- 
mer's stage  version  of  Alfred  Savoir'i 
"Banco")  (Adolphe  Menjou)  (Directed  by 
William  C.  DeMille)   (Paramount)  (Review — 

July  4). 

Love  Gamble  (5,766  feet)  (Based  on  novel  by 
Maysie  Creig)  (Lillian  Rich)  (Directed  by  B. 
J.  LeSaint)  (Banner  Production)  (Review — 
July  11). 

Lucky  Accident  (1  reel)  (Charles  Puffy)  (Uni- 
versal Comedy)  (Review — July  11). 

Lucky  Devil,  The  (5,935  feet)  (Richard  Dlx)  (Di- 
rected by  Frank  Tuttle)  (Paramount)  (Re- 
view— Julv  18). 

Luckv  Horseshoe,  The  (5,000  feet)  (Tom  Mix) 
(Directed  bv  J.  G.  Blystone)  (Fox)  (Review 
—August  29). 

Luckv  Stars  (2  reels)  (Harry  Langdon)  (Pathe- 
Mack  Sennett  Comedy)  (Review — August  15). 

M 

Making  of  O'Malley  (7,486  feet)  (Milton  Sills) 
(Directed  by  Lambert  Hillyer)  (First  Na- 
tional) (Review — July  4). 

Manhattan  Madness  (5,580  feet)  (Jack  Dempsey) 
(Directed  by  John  McDermott)  (Associated 
Exhibitors)  (Review — August  1). 

Man  of  Iron  (6.200  feet)  (Lionel  Barrymore)  (Di- 
rected by  Whitman  Bennett)  (Chadwick  Pic- 
tures) (Review — July  4). 


%2 


MOVING    PICTURE  WORLD 


August  29,  1925 


Marriage  WlilrJ,  The  (7.D72  foci)  (Based  on  play, 
■•'I'lii'  Nalimuil  A  ii  I  Ik-iii  ,'•  by  J.  1 1  it  rtJ«-y  Mun- 
hitm)  M  urium-  (.rilllih)  (Directed  by  Al  Kan- 
tell)   (Firs.  Niitlmiul)   (Rev. ew— July  25). 

Married  Neighbors  (2  reels)  (Universal-Century 
Conn  ily)   '  li'\  lew    Jul}  ■!). 

M.i  i  n  Mi  l.'i  Ti2H  I"  l  i  'Ii  "in  I  [>'«  *  by  Aim.' 
('sldwell  ODay,  "Nest  F,kk")  Florence  VI- 
iluri    (Mireeted    by    James    Cruzo)  (Famous 

Player*)  (Bevlew— July  25). 

Man.  Queen  of  Tote  (2  reels)  ("Our  Onng'  ) 
(Till  lie  llnl  Koncli  Comedy)   (Review— August 

Milky  Way,  The  1 1   rod)   (Charles  Puffy)  (IJnl- 

vithiii  Comedy)  (Review —August  ii. 

My  Lady's  I,I|>h  (H.IHI9  foot)  d'liini  How)  (Di- 
rected by  Jamei  P,  iiugun)  (B.  P.  Behulberg) 
i Review-  July  26). 

m.v  Own  Caroline  ii  red)  (Fox-Variety)  (He- 
vlew   Augusl  211). 


Never  Pear  n  reel)  (<.'iirr  iin*™i  (LMucationai 

Cumin  Comedy)  (Review — )uly  4). 
Never  llu-  Twain  Shall  Meet  IH.M.'S  fill)  (Based  on 

hinn   by  Peter  B,  KyneJ   (Aniin  Stewart) 

(Directed  by  Msiirco  Toiirnour)  (lletro- 
(ioldwvn)  ( Review— August  H). 

Never  Weaken  (•'!  reels)  (Mnrolil  I.Ioyil)  (Asso- 
ciated BSxhlbltora)  i  Review-  August  l). 

Nlgnl  Life  ot  New  Jfor*  Hi.iiiiN  feet)  i  Rod  ba 
Uncijiic)  (Directed  liy  Allan  Mwan)  (Para- 
mount I   ( Review- July  2.'d. 

Not  Bo  Long  Ago  ni.wci  feci)  il'mm  the  piny  by 
Arthur  Blchman)  (Betty  Broneon)  (Directed 
by  Sidney  Oicott)  (Famoui  Playera)  (Rc- 
rlew  -August  H). 

0 

OnaH  (i  reel)  (Pathe  Bteroecbpik)  (Bavlw— Jnly 
ii). 

Over  the  Plata  (I  reel)  (Aesop  Fable  Carlooli) 
(Palhei   i  Review    Aligns!  211). 


Paging  »  Wife  (2  reela)  (Al  All)  (Unlvcrsal- 
Ccnlurv  Comedy)  I  Review -August  1). 

PiirlMlun  Love  (11,1124  feel)  ( !<'<■»  I  u  n-<l  CiihI)  (Mi- 
ni nil  bv  (liisnlor)    I  Review  —  August  15). 

Passionate  Youth  |(i,4(Hl  feet)  (Beverly  Bayne) 
(Directed  by  Dalhi  M.  Fitzgerald)  (Truurt) 
(Review    July  1H). 

Pal  he   Itevlew  No.  27  (1   reel)    (Pal  he  Magazine) 

(Bevitw— -July  4). 

Piilhe   ltev  ew   No.  2S  (1   reel)    (Palhe  Magazine) 

( Itevlew-  July  11). 
Palhe  Hevlew   No.  I'll  (1   nil)   (Palhe  Magazine) 

(Itevlew  -July  1H). 
Palhe  Itevlew  No.  80  (1  reel)   (Palhe  Magazine) 

i  Review— July  25). 

Palln-   Itevlew   NO.  :t1   II  reel)   (Palhe  Magazine) 

(Review  — AuKuat  Ii 
Palhe   Itevlew  No.  :S2   (1  reel)    (Palhe  Magazine) 

( Itevlew- -AiikiihI  Si. 
Palhe  Review  No.  83)  (1  reel)  (Palhe  Magazine) 

(Itevlew    AiikiihI  15). 
Palhe  Itevlew  No.  .'14  (1  reel)   (Palhe  Magazine) 

(Itevlew    AiikiihI  22). 
Palhe  Itevlew  No.  115  II  reel)   (Palhe  Magazine) 

(Itevlew-  AiikiihI  29). 
PalhH  to  PariiillHe  (11,711  feet)  (From  I  he  play  by 

Paul  Armetrong)  (Betty  Compeon)  (Directed 

bv  Clareiiee  Badger)  ( I 'a  ra  niiinnt )  (Itevlew — 
July  III. 

Permll  Me  (I  reel)  I  Kdueal  Innal  Cameo  Comedy) 

(Review— July  11), 

Plelnrlal    ProverliH   il    nil)    I  F.duca  I  Innal  Ilodge 

Podge)   (Itevlew    AiikuhI  15). 
PleiiHine  Itniinil  C-'  iih-Ih)   I  Llge  Conley)  (Hduca- 

tlonal  Jack  While  Produetlon)   (Review— Au- 

KUHt  22). 

Plenty  of   Nerve   12  reela)    (Kilna   Marian)  (Unl- 

verHal  Cenlurv  Comedy)   (Itevlew    July  4). 
Polo    Kid    (2    reelni    (Mddle   (Jordon)  Cnlvcrsal- 

Cenlurv  Coinedv)   (Itevlew  -July  18). 
Prellv  Ladies  (5.K2S  feel  |   iZaSu   PillH)  (Mlreetcd 

by   Monta   Bell)    ( Met  ro-  Cold  wy  n )    I  Review— 

July  25). 

Private  Affairs  (8,182  (eet)  (Baaed  on  the  siory, 

"The  Ledger  of  Life."  by  (ieorge  Patullo 
(Dlreeled  bv  Iteiiiiud  Mnffinan)  (Producers 
Distributing  Corp.)  ( Itevlew— Augiiat  1). 

It 

ltalderH  of  the  Norlh  (2  reel*)  (OeOrge  I.arkln) 
(Universal  IlelHHiie)  ( Review— August  8). 

Banger  of  the  Big  Pines  (7,0112  feet)  (Kenneth 
Marian)  (Baaed  on  the  novel,  "Cavanagh,  For- 
est Hanger."  bv  Hamlin  Carland)  (Mireeted 
by  W.  M.  Van  Dyke)  (Vllagraph)  (Review— 
Augiisl  K). 

Itop'n'  Venus  (2  reels)  (Josie  Sedgwick)  (Uni- 
versal Western)   (Itevlew — July  11). 

Hugged  Waler  ((1.01.".  feel)  (Itased  on  novel  by 
Joseph  C.  Lincoln)  (Lois  WIlHnn  and  Warner 

Baxter)  (Directed  by  irvin  WHiat)  (Famoue 
Players)  (Itevlew — August  8). 


Sally  of  Ihe  Sawdust  (0.500  feel)  (rtascd  on  stage 
play  bv  Dorothy  Donnelly)  (Carol  Dempster 
and'  W    C.  Fields)   (Dlreeled  by  D.  W.  Clrlf- 

6th)  (United  Ariisis)  (Review—  August  15). 
Seven  Akcs  of  Sport  (1  reel)   (Pathe  Sporlllght) 

(Itevlew— Augusl  22). 
Sherlock  BleUth  (2  reels)  (Arthur  Stnne)  (Pntho- 

I  In  I    Hoach   Comedy)    (Hevlew— July  11). 
Shoes   (2   reels)    (Based  on   story   by   0.  Henry) 

Fox)   (Itevlew— August  20). 
Short  Pants  (1  reel)  (Universal  "Sweet  Sixteen 

Comedv)  (Hevlew— August  1). 
Sky    Jumper.    The    (2    reels)    (F.arlo   Iioxl    i  \  on 

Bibber   Series   based   on   stories   by  ltlehard 

Harding  Mavis)   (Fox)    (Hevlew— Augusl  2i». 


Slave  of  Fashion,  A  (fl.IXHl  feet)  (Norma  Shearer) 
(Directed  by  Hobarl  Henley)  (Metro-Gold- 
wyii-Maycr)   ( Itevlew —August  1). 

Sleuth.  The  fJ.  reels)  (Stan  Laurel)  (F.  B.  O. 
i  'omeil  \  i    I  Itevlew    .1  nl.v  25). 

Siiioolh  iih  Satin  HI.OO.'I  feel)  [P.aHcd  on  the  play. 
"The  Chatterbox,"  by  Bayard  Vc.ller)  (Lv 
lyn  Brent)  I  Directed  by  Ilalph  Mice)  (K.  B. 
().)  (Hevlew— July  4). 

Sneezing  licezors  1 2  reels)   I  Hilly  Itevan)  (Palln 
Mack   Sennet t  Comedv)    (Itevlew — July  18). 

Snob  Buster.  The  (4,1)70  feet)  (Heed  Howes)  (Mi- 
reeled  by  Albert  Hogell)  (ltayart)  (Review— 
August  22). 

Soap  (1  reel)  (Pathe  Aesop  Fable  Cartoon)  (Re- 
view— August  15). 

Sons  of  Swat  (1  reel)  (Pathe  Siiortligbt)  (Re- 
view— August  8). 

Bpeak  Kasy  (1  reel)  (Charles  Puffy)  (Universal 
Comedv)  (Review    Augusl  22). 

Sporting  Chance  (li.O!)!)  feet)  (Lou  Tellegen)  (Mi- 
nded by  Oscar  Affel)  (Tiffany)  (Review— 
July  11) 

Stand  L'|i  and  Fight  (2  reels)  (Jack  Perrln)  (Uni- 
versal Western)  (Review— August  22). 

Street  of  Forgotten  Men,  The  (IS.MSI)  feet)  (Based 
on  miiKazlne  story  by  (ieorge  Kibbe  Turner) 
IPenj  Mannont  and  Mary  Brian)  (Directed 
by  Herbert  Brenon)   (Paramount)  (Hevlew— 

AllKUHt  1). 

sun  i  p  (5,8m  feet)  (Lucille  La  Verne)  (Baaed 

on  play  bv  Lulu  Vollmer)  (Directed  by  Kd- 
in  u  n  .1      Doubling!      (Metro  Gold  wyn  -  Mayer) 

(Review      Augusl  2'.l). 

Sweet  Marie  (2  reels)  (Sid  Smith)  (Imperial 
Comedy)    (Fox)    (Review — August  211). 


Tame  Men  and  Wild  Women  (2  reels)  (Arthur 
Stone)  ( Pathe-llal  Roach  Comedy)  (Review 
—  August  15). 

Tee  fur  Two  12  reels)  (Alice  May)  (Pathc-Mack 
Sennet t  Comedy)  ( Hevlew— August  1). 

Texas  Trail,  The  (4.720  feet)  (Aiiapled  from  the 
novel.  "Rangy  Pete."  by  Guy  Morion)  (Harry 
Carey)  I  Ml  reeled  by  Scott  it.  Muiilap)  (Pro- 
ducers Mslrlbutiiig  Corp.)  I  Review— July  18). 

That  Man  Jack  I5,0:i2  feet)  (Bob  CiiHler)  (Mi- 
reeled  bv  W.  L.  Craft)  (F.  B.  O.)  (Hevlew— 
July  25). 

Thirty  Years  Ago  (1  reel)  (Short  Films- Novelty ) 

(Review-  August  15). 
Tourist.  The  (2  reels)   I  Johnny  Arthur)  llOiluca- 

I  Innal  Tuxedo  Comedy)  (  Review— Aug  list  15). 
Trucked   In  the  Snow  Country   (7.139  feel)  (Bin- 

Tin-Tin)    (Mireeted    by    Herman  Haymaker) 

(Warner  Brothers)  (Review — August  1). 
Travel    Treasures    (1    reel)     (Kdueal  ional  Hodge 

Podge)    (Review— July  18). 
Trouble  With  Wives  (11,48!)  feel)   (Ford  Sterling) 

I  Directed  by  Malcolm  St.  Clair)  (Paramount) 

(Review — August  15). 

U 

Under  Ihe  Rouge  (8,055  feet)  (Kllcen  Percy)  (Di- 
rected bv  LcwIh  II.  Moomaw)  (Associated 
Fxhlbllor's)   I  Itevlew— August  1). 

I'nholy  Three,  The  Hl.HIH  feet)  i  Lou  Chancy)  (Dl- 
reeted  by  Tod  Browning)  I  Met  ro  Goldwyn- 
Mayer)   (Review— August  15). 


Von  Bibber  Series  (2  reels  each)  iKarle  Foxe) 
lltiiHoil  on  slories  by  Richard  Harding  Davis) 

(Fox)        (Review     August       _'!ll        (See  "The 

\V rentier"  anil   "The  Sky   Jumper  )< 
W 

Watch  out  <2  reeisi  (Bobby  Vernon i  (Educa- 
tional Chrtatle  Comedy)  (Review   August  2'.n. 

Walling  12  reels)  (Lloyd  Ham  lion)  ( Kdueal ional- 
I'u  lyl   (Review— July  11). 

West  Wind,  The  (1  reel)  ( Fox- Varlet y )  i  Re- 
view   August  2U). 

W  hat  Price  Gloria  (2  reels)  ( F.  B  ().  "Pace- 
makers" Series)   (Review— July  25). 

W  hen  Men  Were  Men  (1  reel)  (Pathe-AcHnp  Fable 
Cartoon)  (Review— July  18). 

Where  Was  I  (II.IUO  feet)  (Reginald  Denny)  (Dl- 
reeled  by   Willi         Seller)   (Universal  Jewel ) 

Review — AukusI  211). 

W  hile  Desert  (11404  feet)  (Claire  Windsor)  (Dl- 
reeled by  Reginald  Barker)  (Metro-Goldwyn- 
Maver)    (  Review— July  18). 

While  Wing's  Bride,  The  (2  reels)  (Harry  Lang- 
don)  (Pathe)  (Hevlew— July  11). 

Whv  Kids  Leave  Home  (1  reel)  (Pathc-Sport- 
llgbl)    (Hevlew — luly  25). 

Wild  Horse  Mesa  (7.104  feet)  (Based  on  novel  by 
Zane  Grey)  (Jack  Holt)  (Directed  by  George 
It.  Seltz)   (Paramount)   ( Hevlew— August  22). 

Wild  Bull's  Lair  (5.280  feet)  (Fred  Thomson) 
(Directed  by  Del  Andrews)  (F.  B.  O.)  (He- 
vlew— August  8). 

Wild  Justice  (5,880  feet)  (Peter  the  Great) 
(Based  on  slorv  by  C.  Gardiner  Sullivan) 
I  Dlreeled  bv  Chester  M.  Franklin)  (United 
Artists)    (Review— August  211). 

Wild,  Wild  Susan  (5,744  feet)  (Based  on  story, 
"The  Wild.  Wild  Child."  by  Stuart  Emery) 
(Hebe  Daniels)  (Directed  by  Edward  Suther- 
land)  (Pnrnmount)   (Review — August  22). 

Woman  Hater.  The  (l',.5!ll  feet)  (Adapted  from 
Dorolhv  Day's  novel,  "The  Eleventh  Virgin") 
(Ilclene  Chndwiek)  (Directed  by  James 
Flood)  Warner  Brothers)  ( Review— July  25). 

Woman's  Faith  ((1.02.'!  feet)  (Based  on  the  maga- 
zine story,  "Miracle,"  bv  Clarence  Budlng- 
ton  Keliand)  (Alma  Rubens)  (Directed  by 
Edward  Laemmlc)  (Universal)  (Review — 
August  15). 

Won  bv  Law  (2  reels)  (Wanda  Wiley)  (UnlverBal- 
Ccntury  Comedy)  (Hevlew— August  22). 


Winds  „t  Chance  (9.554  feet)  (Ben  Lyon  and 
Anna  Q  Nil-  -on)  (Hand  on  slory  by  Ke« 
Beach)    (Dlreeled    by    Frank    Lloyd)  (Klrat 

National)   (Itevlew— August  2!l) 

Wrestler.  The  12  reels)  (Kar|,.  Foxe)  (Van  Bib- 
ber series  based  on  stories  by  Rli-htird  H«r<l- 
Ing  DaviRi    (Fox)    (Review— August  29). 

Window  Washers.  The  (1  reel,  (Aesop's  Fable 
Cartoon)    (Pathe)    (Hevlew— August  29).^J 

Yarn  About  Yarn    A  (1  reel,  (Path,.  Aesop  Fable- 

Cartoon)    (Review    Augusl  1). 


Seven  Fox  Films 

(Continued   from   page  921) 

situations   and    this   comedy    is  tlioroughly 

amtutag, 

"The  Sky  Jumper" 

This  is  another  of  the  Van  P.ibbcr  series 
and  Van  of  course  makes  «ood  with  terrible 
"dds  aRainst  him.  This  time,  with  a  party 
m  the  mountains,  a  flippant  remark  causes 
him  to  be  challenged  by  a  crack  ski  juniper. 
Van  is  scared,  but  the  rival  gives  him  a  push 
and  he  takes  the  slide  against  his  will,  mak- 
ing a  record  jump.  He  loses  his  nerve  when 
it  comes  to  entering  the  cross  country  run 
and  climbs  a  hill  to  get  away.  A  bear  chases 
him  and  he  makes  a  getaway  by  using  two 
boards  for  skis.  Once  he  gets  started  he 
can't  stop  and  catches  up  with  his  rival,  who 
slings  him  off  the  course  into  a  tree.  Van 
circles  the  tree  several  times  and,  unable  to 
bold  on,  is  flung  down  the  hill,  crossing  the 
finish  line  first  and  winning  the  prize.  Just 
as  clever  and  amusing  as  "The  Wrestler." 

"My  Own  Carolina 

North  Carolina  furnishes  the  material  for 
this  Fox  Variety.  There  are  a  number  of 
beautiful  shots  of  forest,  mountain  and  stream, 
apparently  filmed  around  the  beautiful  Ashe- 
ville  section.  This  has  been  varied  by  in- 
teresting scenes  showing  the  hunting  of  quail 
with  bird  dogs,  and  other  shots  of  a  day's 
activities  of  the  natives  of  that  region.  A 
thoroughly  entertaining  subject. 


"The  West  Wind" 


We  don't  believe  we  have  ever  seen  any 
thing  like  as  great  a  variety  of  scenes  in  on 
reel  of  film.  What  the  west  wind  sees  fur- 
nishes ihe  idea  and  serves  to  introduce  a 
beautiful  selection  of  shots  of  nature  in  all 
of  its  manifestations.  There  are  shots  of 
mountains,  lakes,  rivers,  forests,  pasture  land, 
desert/  hillsides,  villages,  great  cities,  the  sea 
and  the  clouds  fanned  by  gentle  breezes. 
Then  there  are  scenes  with  the  fury  of  lam 
wind  unleashed  on  land  and  sea  and  a  view 
of  the  Arctic  regions,  camels  on  a  desert  and 
the  garden  of  a  Moorish  palace.  This  interest- 
ing' subject  certainly  justifies  the  brand  title, 
for  it  includes  about  every  variety  of  nature 
scenes. 


1> 


"Pathe  Review  No.  35 

(Pathe — Comedy— Two  Reels) 

Some  unusual  shots  of  the  molten  crater, 
durhifl  the  day  and  the  night,  of  Hawaii's 
Kiluea,  under  the  title  of  "The  Cauldron  of 
Kiluea,"  make  of  the  "Pathe  Review  No.  35" 
an  especially  interesting  offering.  "Tracing  the 
First  Man"  of  Roy  Chapman  Andrews'  'The 
Origin  of  Man"  series  shows  the  expedition 
at  work  unearthing  bones  in  Mongolia  and 
later  their  assembling  in  New  York's  Museum 
of  Natural  History.  "A  Jaunt  Through  Jura" 
is  composed  of  scenes  of  the  Franco-Swis» 
Alps  in  Patbecolor. — T.  W. 


MOVING    PICTURE  WORLD 


It's  expected 

"Eastman"  and  "Kodak," in  black 
letters  in  the  margin,  identify  the 
genuine  Eastman  product — the  film 
that  carries  quality  through  to  the 
screen. 

Eastman  Positive  Film  assures 
the  kind  of  photographic  reproduc- 
tion that  audiences  are  entitled  to — 
and  expect. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Mack. 
Sejvjvett 

presents 

Halvh 

GKAVES 

Comedies 

Tbuo  Heels 

A  Series  of  12 


Sennett  Productions  in  all  that  the  name  implies. 

Sizzling  with  humor  like  hot  fat  in  a  pan. 

Fast  stepping.   Not  a  dull  moment. 

Pretty  girls — and  Graves  himself. 

Seen  him?  Big  and  handsome.  Clever.  Funny 
because  he  makes  himself  John  J.  Dumbell  himself. 

When  Sennett  takes  a  comedian  out  of  a  crowd 
and  makes  him  a  star  it  means  something. 

How  can  you  make  every  dollar  possible  if  you 
don't  advertise  him  to  your  public? 


Pafhecomecjy