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A E B 




NEWSLETTER 

NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS 
14 GREGORY HALL URBANA, ILLINOIS 


NAEB SCHOLARSHIPS AND 
WORKSHOP GRANTS-IN-AID 

We would like to bring to the attention of our readers 
that two types of NAEB financial aid's are presently 
available to qualified applicants. 

The first of these consists of scholarships de¬ 
signed to permit persons active in educational broad¬ 
casting to increase their professional knowledge either 
through attendance of workshops or regular academic 
sessions. Because funds are limited it seems unlikely 
that we will be able to help all who apply. However, 
we nevertheless urge those who are interested to 
submit their applications. All applicants will be 
judged collectively. 

The second category entails workshop grants-in- 
aid intended to assist institutions planning to con¬ 
duct workshops. The specific purpose of these grants- 
in-aid is to help institutions to hire outstanding con¬ 
sultants whom they might not be able to afford 
otherwise, thus increasing the caliber of their fac¬ 
ulties. 

It should be understood that these grants-in-aid 
are not intended to completely finance workshops, nor 
to help institutions which previously had no inten¬ 
tion of conducting one. Thus, if failure to receive a 
are not intended to completely finance workshops, nor 
application should be filed. 

As in the case of the NAEB scholarships, the num¬ 
ber of applicants is likely to exceed the number of 
grants we will be able to make. 

Those interested in applying should write us a 
detailed letter including the following information: 
(1) who is sponsoring the workshop (2) when and 
where it will be held (3) the purpose (4) the pro¬ 
posed budget (5) the staff involved (6) for whom the 
workshop is primarily designed (7) whether or not 
college credit will be given (8) how participants are 
to be selected (9) the cost to the participants (10) 


NAEB Newsletter 
Vol. XXII, No. I I 
November, 1957 

NAEB Newsletter, a monthly publication issued by the 
National Association of Educational Broadcasters, 14 Gregory 
Hall, Urbana, III. $5 a year, edited by Hans J. Massaquoi. 


the amount of money requested from the NAEB and 
the specific purpose for which the grant is intended 
(11) evidence of the school’s ability to conduct a 
workshop regardless of whether a grant is forthcom¬ 
ing (12) any other pertinent information that might 
aid our selection committee in making a decision (the 
committee may later ask for more detailed informa¬ 
tion of one sort or another). 


INTERNATIONAL ETY SEMINAR 

“Community need” was cited by Hartford Gunn, gen¬ 
eral manager of WGBH-TV, Boston, as the major re¬ 
quirement for success of ETV in individual places. 
Gunn spoke at the close of the First International 
Educational Television Seminar, a two-day con¬ 
ference, sponsored by Boston University’s School for 
Public Relations and Communications, Division of 
Communications Arts. 

“If a community has this need,” Gunn added, 
“then organizing and financing an educational tele¬ 
vision station becomes much easier.” 

He pointed out that his contention, that existing 
TV stations reflect the needs of the people in the 
area, has been true in many localities in the United 
States. 

In commenting on the financing of ETV in this 
country, Gunn stated that 11 are underwritten by 
public educational institutions, an equal number is 


1 











financed by the communities at large, while the re¬ 
maining stations are supported by state institutions 
ahd statewide networks. 

Other speakers at the meeting included Richard 
B. Hull, director of radio and television, Ohio State 
University, who gave a history of educational tele¬ 
vision from its start at the University of Iowa in 
1932 to the present date; Dr. Harry J. Skornia, exe¬ 
cutive director of the NAEB, who outlined the history 
of the NAEB and its contributions to the field of 
ETV through grants-in-aid to stations, scholarships, 
and conducting of seminars and workshops; and Dean 
Max R. Goodson of Boston University’s School of 
Education. 

In his remarks, Goodson termed television as a 
“promising instrumentality for increasing educational 
power in our time.” 

“But,” he warned, “there is one limitation — tele¬ 
vision will never replace the principal instrument of 
education, the personality of the teacher, and we 
should think of TV as enhancing the power of and 
not replacing the teacher.” 


The late October convention rush has prevented 
President Burton Paulu and Executive Director 
Harry J. Skornia from writing their monthly 
columns. Their messages will be resumed in the 
December Newsletter issue. 


NETWORK NEWS 

—Bob Underwood 

Since a complete annual report of network ac¬ 
tivities was just given at the Convention, there is 
little need for me to go into that subject any further 
except to say that we are “in-between seasons” here 
right now, sort of a lull before the storm of in-school 
distribution and year-end summaries. 

And it is a good thing we are having a lull: we 
have had the flu or some variation thereof. First 
Underwood, his wife and son; then Jesse Trump and 
his wife; George Langberg, one of our student dup¬ 
licator operators, has been out twice recently due to 
severe colds, once in the hospital. Between illnesses 
George got married so he has had a busy month! 
As of this writing, only George, Jesse’s wife and Un¬ 
derwood’s son are still under the weather. If you 
haven’t been receiving many communications from 
us during the past few weeks, this will explain why. 


The 1958 in-school series are about to be distri¬ 
buted, but not too many of the expected orders are 
in. Will you please forward them as soon as possible. 
Remember, if your order arrives after we begin ship¬ 
ment you will be charged an extra dubbing fee for 
back programs. 

We were forced to send out another bulletin on 
tape returns recently, and we are pleased to report 
a good response. Convention work and staff illness 
have prevented our working on the tape balance 
sheets save for an hour or so. However, with the Con¬ 
vention being over and our health returned we now 
hope to get the balance sheets out to you soon. In 
the interval we expect to receive many, many returns. 

Best regards to all from the staff. 

—N A E B— 


DULLES COMMENDS ETV 

Just prior to the opening telecast of the META 
Board of Education television series “Spotlight on 
Asia” Oct. 1 over WPIX, META received this greet¬ 
ing from Secretary of State John F. Dulles: 

“During the past two decades Americans have 
come to realize that our national security and the 
security of like-minded nations can be achieved only 
through cooperative international efforts. Our 
government has played a leading part in bringing 
about the present alignment of free nations dedicated 
to the principles of international peace and order. 

It is not enough, however, that this task be dele¬ 
gated entirely to government officials in Washington 
and our representatives abroad. To be meaningful 
and to reflect our national aspirations the fashioning 
of a better and peaceful world requires the active 
participation of responsible Americans of all ages. But 
before there can be participation, a firm basis of 
understanding must exist. To this end, it seems to 
me that educational television focussed' on Asia 
provides valuable service to us all by bringing be¬ 
fore us some of the fundamentals of knowledge of 
Asian history, culture, and human values with the 
vividness of sight and sound. This will lead to firmer 
mutual understanding. It will thus help the free 
world’s collective security efforts in Asia, and increase 
the unity and determination we all need in the great 
task of waging peace.” 

On the initial “Spotlight on Asia” program on 
Pakistan, His Excellency Mohammed' Ali, Pakistani 
ambassador to the U.S., discussed his country’s prob¬ 
lems and future. 

—N A E B— 


2 


NEWSLETTER 





PROGRAM EXCHANGE URGED 

Sixteen members of Boston University’s 1957 
International Seminar on Radio and Television joined 
in a plea for increased exchange of programs and 
transcontinental radio and television networks at a 
press conference held for them at the University Oct. 
15. 

These 16 experts are among the 30 radio and TV 
experts from 25 countries who came to Boston Uni¬ 
versity in June for the start of the four-month semi¬ 
nar. 

Many of the seminar members had never seen 
television before they came to the United States. 

Although some of them felt that United States 
television is too commercial, they all agreed that com¬ 
mercial television is responsible for the great tech¬ 
nical progress of the medium. Several said educa¬ 
tional television tends to be stuffy, too obviously ed¬ 
ucational. 

Miss Enoh Maria Etuk, broadcasting officer from 
Nigeria, believes that each station should have some 
education, some information and some entertainment. 
Educational TV and radio in this country, she said, 
are too technical, too blatantly educational and not 
sufficiently entertaining. 

Miss Thetis C. Frantji, head of the General Broad¬ 
casting Section in Greece, stressed the cultural ad¬ 
vantages of TV. “It is bringing the theater and music 
to many people who would otherwise not be exposed 
to them.” But, she added, “TV came to the world 
too early, before we had fully realized the potential 
of sound.” 

The TV picture is\so captivating, she said, that 
people may not think enough about what is being 
said. 

The seminar is under the sponsorship of the In¬ 
ternational Education Exchange Service of the United 
States Department of State. During the seminar, the 
foreign TV and radio experts inspected network 
studios, observed stations in New York and spent 
several weeks individually observing radio-TV op¬ 
erations throughout the country. 


BOX 

SCORE 





Total 

AM 

stations ■ 

3113 

(includes 

37 

non-commercial) 

Total 

FM 

stations ■ 

668 

(includes 

138 

non-commercial) 

Total 

TV 

stations ■ 

555 

(includes 

27 

non-commercial) 


DIRECTORY 

CHANGES 

Page 1 

Delete: 

Add: 

55 Affiliate Members 

56 Affiliate Members 

Page 31 

Add: 

Maryland (Region 1) 



University of Maryland 

W. L. Strausbaugh, Head 

Dept, of Speech and Dramatic Ad- 
College Park, Maryland 



Warfield 7-3800 Ext. 291 


HUMAN RIGHTS DAY 

The U.S. National Commission for UNESCO’s plans 
for Human Rights Day on Dec. 10 are in final form 
and materials for assisting in the observance of the 
day are available free of charge for distribution. 

This year, as in years past, the President of the 
United States is expected to issue a proclamation 
calling attention to the anniversary of the adoption 
of the Universal Declaration of Human Rights 
(1948) and asking all Americans to join with the free 
nations of the world in celebrating it. In addition, 
the governors of the 48 states are being asked to is¬ 
sue similar proclamations. Last year, more than 20 
governors did so. 

The emphasis this year will be on educational 
institutions, teachers and other groups concerned 
with education in order to lay the groundwork for 
a widespread and effective observance of the 10th 
anniversary of the adoption of the Declaration in 
1958. 

Materials for the promotion of Human Rights 
Day, including posters, suggested radio spot an¬ 
nouncements, flyers, and wall charts suitable for class¬ 
room use, may be obtained by writing to the U.S. Na¬ 
tional Commission for UNESCO, Department of 
State, Washington 25, D.C. 


FCC ACTION 

FCC Examiner Hugh B. Hutchison has recommend¬ 
ed approval of the Puerto Rican Education Depart¬ 
ment’s application for a new TV station at Mayaguez. 

The education department, which operates WIPR- 
AM-TV at San Juan, plans to use channel 3, a com¬ 
mercial facility, as an additional educational station at 
Mayaguez. 

f The trustees of the Louisville (Ky.) Public Lib¬ 
rary have applied for a noncommercial educational 
TV station at Louisville. The station would operate 
on channel 15, reserved for education. 


NOVEMBER, 1957 


3 





) 

TV IN JAPAN 

The following statistics indicating the rapid growth 
of TV in Japan were recived by us from Eiji Take- 
bayashi, United States representative of the Toei 
Motion Picture Co. in Tokyo: 

approximate approximate 


date 

number of sets retail 

price per set 

July 

1955 . 

. 200,000. 

. $350 

July 

1956 . 

. 400,000. 

. $200 

July 

1957 . .. 

. 650,000. 

. $160 

December 

1957 . 

. 1,000,000. 

. $150 


present TV saturation 

Tokyo area . 50.8 per cent 

Osaka area . 28.4 per cent 

Nagoya area and others. 13.4 per cent 

operating networks 

NHK-TV . government sponsored 

N-TV . commercially operated 

KR-TV . commercially operated 

networks expected to operate by end of 1958 


NHK-TV 

1st channel . gov. sponsored 

2nd channel (educational) . gov. sponsored 

N-TV 

1st channel . gov. sponsored 

2nd channel (educational) . gov. sponsored 

KR-TV 

1st channel . gov. sponsored 

2nd channel (educational) . gov. sponsored 

FUJI-TV ... com. operated 

NIPPON-TV 


(30 percent educational programs) com. operated 

TV STUDENTS VERSUS 
CLASSROOM STUDENTS 

Research during 1956-57 has shown that for students 
of equal college aptitude the achievement of TV en- 
rollees was equal to that of classroom students in the 
same subject, according to Clifford G. Erickson, as¬ 
sistant dean in charge of TV education at the Chicago 
City Junior College. 

When taken as a group, the study revealed, TV 
students did better on examinations and earned 
better marks than the daytime classroom students. 


Erickson attributes this to the fact that the former 
were older, more mature, and as a group, of higher 
college aptitude. College aptitude was measured by 
a test administered to TV and classroom students at 
registration time. 

Plans are presently in progress for a second year 
of experimentation in televised higher education 
through the College’s station WTTW-Channel 11. 
The 1957-58 experimental design will be refined to 
control more of the factors which might affect re¬ 
search results. The TV students will be compared 
with evening classroom students rather than day 
students as in the past year. This will make for more 
equivalence of age, maturity and motivation. 

From the two groups pairs will be selected, match¬ 
ing each TV student with a classroom student. These 
pairs will be equated insofar as possible on age, col¬ 
lege ability, sex, previous training and employment 
load. The achievement of the pairs will be compared 
by subject based on pre-tests, mid-term quizzes and 
final examinations. 


NEWS OF MEMBERS 

GENERAL 

Seven new noncommercial educational stations have 
joined the National Educational Television network, 
George L. Hall, director of development for the 
ETRC, has announced. This will bring the number 
of stations in the steadily growing network to 30. 

The stations are KTCA-TV, Minneapolis-St. Paul; 
WHYY-TV, Philadelphia; KOAC-TV, Corvallis, 
Ore.; WMVS, Milwaukee; KUED, Salt Lake City; 
WJCT, Jacksonville, Fla.; and WETV, Atlanta, Ga. 

► Freedom of access to information, and developing 
the radio-TV curricula are among the subjects to be 
discussed at a radio-TV clinic at the University of Illi¬ 
nois Nov. 4, according to Frank E. Schooley, director 
of university broadcasting. 

The clinic, which is sponsored by the Assn, for 
Professional Broadcasting Education and by the 
Division of Radio-Television College of Journalism 
and Communications, University of Illinois, will be 
attended' by commercial broadcasters, teachers and 
advanced students of radio and TV from throughout 
the Midwest. 

The APBE is organized to promote and maintain 
high standards of training and guidance for those who 
plan to enter the professional radio-television field. 
Preceding the clinic, on Nov. 3, the board of directors 
of the APBE will meet at Robert Allerton Park near 


4 


NEWSLETTER 
























Monticello, Ill. 

► The Indiana University Radio and Television 
Service will be host to 75 high school radio broad* 
casters at a two-day “do-it-yourself” broadcasting 
clinic Nov. 1 and 2. 

The clinic is designed to provide practical in¬ 
struction and guidance to Hoosier high school stu¬ 
dents who are operating their own school broadcast 
stations. 

Members of the University department will in¬ 
struct in announcing and production techniques, 
newswriting, sportscasting tape-recording techniques 
and technical problems. 

The clinic, under the direction of Prof. George 
Johnson, stems from a 1949 conference on educational 
broadcasting at the Indiana University. At that time 
the late Wayne Coy, then chairman of the FCC, an¬ 
nounced the creation of “electronic blackboards” by 
the Commission — the allocation of low-power (10 
watts) FM broadcast channels for use by schools for 
educational purposes. 

New Albany High School was the first in the 
country to set up a station. It was followed by the 
Louisville (Ky.) Public Library. 

Presently there are 11 such stations operated by 
high school students and administrative staffs in 
Indiana. 

► A University of Miami-sponsored' seminar, aimed 
at teaching local ladies engaged in civic work how to 
behave in front of the TV camera, was held in the 
studios of WTHS-TV. 

During the seminar, a group of TV experts, headed 
by Vernon Bronson, director of the station, showed 
attendants the role of community organizations in 
WTHS, how to plan programs with simplicity and 
effectiveness, how to prepare and display material, 
how to budget time and money for low-cost produc¬ 
tion, and other methods of good television. 

► “There will not be enough air time to meet the de¬ 
mand for televised in-school training 10 years from 
now,” Dr. John W. Taylor, executive director of 
WTTW, Chicago, told his audience at a luncheon 
meeting in the Chicago Club. The meeting was a 
part of the educational TV station’s 1957-58 fund 
drive whose goal is $340,000. 

PERSONNEL 

► Henry Morgenthau, III, son of the former secre¬ 
tary of the Treasury, has been appointed as TV pro¬ 
jects manager of Boston’s noncommercial educational 
station WGBH-TV. He will be in charge of the devel¬ 
opments of new programs and arrange for special 


closed circuit programs planned during the year. 

Morgenthau comes from WNYC in New York 
City where he was assistant program director. He has 
had wide experience in producing, directing and’ writ¬ 
ing for TV and radio. 

► Franklin G. Bousma, program director of televi¬ 
sion at Wayne State University, has been named exec¬ 
utive secretary of the Detroit Educational Televi¬ 
sion Foundation, operator of WTVS. 

Bouwsma has been active in radio and TV for the 
past 10 years. A native of Grand Rapids, Bouwsma 
received his Bachelor of Arts degree from Calvin 
College in 1948. He was graduated from the Univer¬ 
sity of Michigan with a Master of Arts in speech in 
1950. Presently, he is studying for a Ph. D. in speech 
in TV at the University of Michigan. 

► Six new staff members have been added to 
KQED’s (San Francisco) growing list of personnel, 
which now totals 31 employees, according to James 
Day, general manager of the Bay Area’s community 
TV station on channel 9. 

The newcomers are Miss Jean Coffing, secretary 
to the general manager; Roy Morgan, producer-direc¬ 
tor; Art Faulks, Jr., engineer; Carroll Martin, en¬ 
gineer; Clyde Ney, engineer; and John Salvin, en¬ 
gineer. 

► Ralph M. Rourke, former assistant manager of 
radio station WNAV in Annapolis, Md., has been ap¬ 
pointed writer-producer at New York University’s 
Office of Radio and Television, Warren Kraetzer, 
director, has announced. 

► Governor James E. Folsom has appointed Mrs. 
Bertha S. Roberts, wife of Senator E. L. Roberts, and 
Nathaniel Welch, vice-president for sales, Orradio In¬ 
dustries, Inc., as new members to the Alabama Edu¬ 
cational Television Commission. 

The commission is licensee of TV channels 2, 7 and 
10, the state network’s first three stations on the air. 
Alabama has been allotted four high-frequency ETV 
channels which are not yet in use. 

PROGRAMS 

► An informative 23-week series explaining science 
in laymen’s language was launched Oct. 11 by edu¬ 
cational TV station KQED in San Francisco. 

Each half-hour telecast of the series is aimed at 
giving the viewer a basic understanding of the world 
of science without attempting to teach physics, 
chemistry or geology. 

Program host is Philippe LeCorbeiller, professor of 
applied physics and general education at Harvard 
University. He is joined by eminent scientists from 


NOVEMBER, 1957 


5 



Harvard University, Massachusetts Institute of 
Technology and the National University of Australia. 
^ New York University and WCBS-TV have re¬ 
ceived the Good Citizenship citation of the Sons of 
the American Revolution for their 26-week series 
“Our Nation’s Roots,” an educational public affairs 
presentation on the history of immigration. 

The series was presented in cooperation with the 
ETRC, Ann Arbor, Mich. Film recordings of each 
show are being distributed to ETV stations through¬ 
out the nation. 


SHERWOOD AWARDS 

The deadline for submission of entries in the third 
annual competition for the Robert E. Sherwood 
Awards for TV programs on freedom and justice is 
May 31, 1958. 

The awards, consisting of a $10,000 first prize and 
four $1,000 prizes, were established in 1955 by the 


Fund for the Republic in memory of the noted play¬ 
wright. 

Mrs. Eleanor Roosevelt will be among the judges. 
Inquiries regarding the awards should be directed 
to the Fund for the Republic, Inc., 60 East 42nd St., 
New York 17, N. Y. 


UNM'S TEMPORARY SOLUTION 
TO LICENSE PROBLEM 

Despite a prolonged waiting period for FCC approval 
of a new educational TV channel, the University of 
New Mexico is carrying out as scheduled its experi¬ 
ment of teaching freshman classes through TV ac¬ 
cording to the University’s News Bureau. 

Courses which are presently taught are kinescoped 
and sent for showing on a 16mm projector to as¬ 
sembled classes in outlying towns. This method of 
keeping out-students abreast of campus classes will 
be continued as long as the application is pending. 



Members of the first international educational television seminar, sponsored by Boston University’s school of public relations 
and communications, chat before addressing the general session. Above are, from left to r.ght, John W. Taylor, J' rec tor at^WTTW 
in Chicago who spoke on "Television as a Means of Instruction for Credit m Chicago; Dr Thomas C. Pollock, dean of the Washing 
ton Square College of Arts and Sciences at New York University who spoke on Television as a Means of Instruction the 
College Classroom;" Dr. Earl Herminghaus, research director of the St. Louis public schools who spoke on Educational Television in 
St. Louis" and Dr. Jerry Briscoe, assistant professor of communications at Boston University, hortjoMfc. jemmar.^ ^ 


6 


NEWSLETTER 





TV TECHNICAL TIPS 

—Cecil S. Bidlack 

On September 19, the FCC amended Part 3 of its 
Rules and Regulations to permit remote control op¬ 
eration of AM and FM transmitters (Docket 11677) 
including non-commercial educational FM stations. 
All stations may be operated remote control regardless 
of power or whether directional or not. Since 1953, 
the FCC has permitted remote control operation for 
AM and FM stations using not more than lOkw and 
omnidirectional antennas. The Commission has not 
changed the rule requiring a first class operator to be 
in charge of stations operating with a power in excess 
of lOkw and with directional antennas. Applications 
for remote control will be considered on a case to case 
basis and the applicant will be required to show that 
transmitters and directional antenna systems are 
stable and in proper adjustment. Information sub¬ 
mitted on stability will be obtained from an analysis 
of operating logs over a one year period and must in¬ 
clude an outline of the maintenance practice of the 
station and the policy to be followed after remote con¬ 
trol authorization. 

***** 

On October 2, the FCC adopted Docket 11896 
which deletes section 3.182 (c) and the first sentence 
of footnote 1 to the table contained in section 3.182 
(v) of the rules. These sections, commonly called the 
“unique service” rules, provided that when it is shown 
that primary service is provided by any station be¬ 
yond its normally protected contour, and primary 
service to approximately 90% of the population of the 
area, between the normally protected contour and the 
contour to which the station serves, is not supplied by 
any other station or stations carrying the same gen¬ 
eral program service, the contour to which protection 
may be afforded will be determined on the facts in 
each case. 

Comments opposing this action were filed by 
WBAA, WILL, KOAC, KWSC, WOI and NAEB, 
stressing the importance of protecting the program 
service rendered by educational radio stations beyond 
these station’s normally protected contours and sug¬ 
gesting that if any action is called for the rules should 
not be abolished but should merely be clarified. 

In deleting the rules the FCC stated that present 
provisions were too vague and indefinite to be of as¬ 
sistance in filing and processing of applications for 
new and' improved standard broadcast facilities, that 
there was no satisfactory criteria for determining 
what constitutes the “same general program service” 


and that the “unique service” rule is an unsatisfactory 
allocation tool and should be dispensed with. The 
FCC also believes this amendment will encourage the 
establishment of more uniform, fixed allocation rules, 
thereby fostering a more effective AM broadcast ser¬ 
vice throughout the country. 

***** 

The August 1957 edition of RCA Broadcast News 
contains an eight page article on the State University 
of Iowa television studio. The article features the use 
of the studio as a Teaching Center for the Iowa 
Closed Circuit Television Teaching Experiment. It 
is well illustrated and details the equipment used and 
shows cut-away views of the TV facilities. It might 
be helpful to our readers who are planning television 
facilities. 

***** 

The Richmond Area University Center, Inc. Ellen 
Glasgow House, One West Main St., Richmond 20, 
Virginia is interested in purchasing a used 1 KW FM 
amplifier or transmitter for use at WRFK-FM. If 
you have this equipment for sale please contact Mr. 
Paul K. Keim at the above address. 

Vorce C. McIntosh has been appointed Chief 
Engineer, University TV and Radio, at the University 
of New Mexico, Albuquerque. He formerly was em¬ 
ployed as an engineer at WTTW. 

GE is featuring John Cullen, Chief Engineer of 
KRMA-TV Denver, in its camera tube advertising 
in the trade press. 

—N A E B— 


PLACEMENT SUPPLEMENT 

November I - Young woman, candidate for M.A. degree, with 
eight years of vocal and instrumental teaching ex¬ 
perience in public schools and small college, special 
training in ETV, seeks position in televised music 
education. Location Southwest or Florida. Salary open. 

November 2 - Young man, single, B.A., with thorough broad¬ 
casting background, desires position in radio or TV 
production. Would like to teach communication 
courses part-time. Location, salary open. 

November 3 - Male, 27, married, M.A., presently director of 
radio and TV training at eastern university, desires 
position with educational production agency or in¬ 
stitution station, prefers TV, willing to teach part- 
time. Experienced in directing, producing and writ¬ 
ing. Midwest if possible, will consider others. $5,000 
to $6,000. 

November 4 - Male, 25, married, M.A., in speech (Radio-TV) 
has five years experience with ETV, writer, producer- 
director, film editor, music director-writer, would 
like to produce-direct series on American culture, 
popular music, Commission etc, Part-time teaching. 
Midwest, East or West. Salary open. 


NOVEMBER, 1957 


7 



EDUCATIONAL RADIO SERIES 
A HIT IN MILAN 

A series of radio programs intended for the purpose of 
teaching American students about Italy has turned 
out to be a real hit in teaching Italian students about 
the United States, according to Miss Marie C. Scan¬ 
lon, supervisor of radio and' TV, WBGO, Newark, 
N. J. 

The switch occurred, Miss Scanlon explained, 
when an Italian exchange teacher, Dr. Renzo Pivetti 
of Milan, became enthusiastic about a series of broad¬ 
casts over WBGO. The series, called “Ecco ITtalia,” 
traces the adventures of a fictitious American high 
school girl as she travels around Italy with her Italian 
relatives. 

Dr. Pivetti returned to Italy with a tape recorder 


and two programs of “Ecco ITtalia.” 

Soon afterward he wrote Miss Scanlon that the 
tapes has been played again and 9 /gain in schools and 
families with a terrific success^ahd that his audience 
wanted' more programs. 

The Columbia Civic League, an Italian-American 
organization in Newark, contributed tapes for the 
recordings and the entire series of 15 programs was 
sent overseas to Milan. 

In another letter Dr. Pivetti writes that the 
American highschool girl has gained “increasing sym¬ 
pathy to your country and the ideals it represents.” 

“Ecco ITtalia” won First Award at the Institute 
for Education by Radio-Television at Ohio State Uni¬ 
versity in 1955. It has also been offered for distri¬ 
bution by the NAEB. 



r* HUM STUOfWTS USrt NW, 

- TO 

* ■ LLLO LfTQUP 


Former exchange teacher, Dr. Renzo Pivetti of Milan, Italy, a nd a group of Italian students pose for a picture intended to ex¬ 
press their appreciation of the American educational tape program, "Ecco I’ltalia." 


NEWSLETTER 






Scanned from the National Association of Educational Broadcasters Records 
at the Wisconsin Historical Society as part of 
"Unlocking the Airwaves: Revitalizing an Early Public and Educational Radio Collection." 


'oiTu> c KTwe 
\\KWAVEs 


A collaboration among the Maryland Institute for Technology in the Humanities, 
University of Wisconsin-Madison Department of Communication Arts, 
and Wisconsin Historical Society. 

Supported by a Humanities Collections and Reference Resources grant from 
the National Endowment for the Humanities 


I I T I—I MARYLAND INSTITUTE for 

I TECHNOLOGY in the HUMANITIES 



UNIVERSITY OF 

MARYLAND 



WISCONSIN 

HISTORICAL 

SOCIETY 





WISCONSIN 




NATIONAL ENDOWMENT FOR THE 


Humanities 


views, findings, conclusions, or recommendations expressed in this publication/collection do not necessarily reflect those of the 

National Endowment for the Humanities.