NAEB Newsletter (June 1961)

NEWSLETTER

NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS
VOL. XXVI NO. 6 JUNE, 1961

Grants-in-Aid Winners Announced

The Grants-in-Aid Committee met in Chicago
May 8 and 9 and picked the following to receive
grants:

• Empire State FM School of the Air. Spanish
Today. Re-production of sixteen 15-minute programs,'
original production of fifteen 15-minute programs
in beginning Spanish for school use.

• Western Michigan University, WMCR. Where
Minds Meet. Thirteen 30-minute programs dealing
with communications in various aspects.

• The University of Texas, Radio-Television.
Speaking of Mexico. Twelve 30-minute programs,
“twice-produced” discussions dealing with Mexican
problems for American listeners and with American
problems for Mexican audiences.

• University of Wisconsin, WHA. Smoke? Six
15-minute programs dealing with the teenager’s de¬
cision about smoking in the light of contemporary
medical and technical knowledge.

New NAEB Magazine to Appear

Members of the NAEB Board, meeting in Co¬
lumbus in April, decided that it was advisable to
look into the possibility of issuing a monthly maga¬
zine, with advertising, to include some of the articles
arid columns which now appear in the Journal,
as well as expanded versions of some of the items
which now appear in the Newsletter. Pictures will be
.an important part of this publication.

A pilot issue will appear instead of the Septem¬
ber Newsletter. If the amount of advertising
and the enthusiasm of recipients seems to warrant
it, this will probably become a monthly publication as
of January, 1962. The NAEB Journal in that
event will become a quarterly publication. The “Wash¬
ington Report” will continue to be issued as usual.

ARTICLES NEEDED

Please send possible articles for this publication
by July 1 to the NAEB Publications Editor, 119
Gregory Hall, Urbana, Illinois. The more photo¬
graphs included for selection, the better.

Attention, Individual Members!

This is the last month for Individual members
to pay for NAEB memberships at the current rate
of $7.50 per year. As of July 1, dues become $10 a
year. Members, or prospective members, may pay for
as many years in advance as desired at the $7.50
rate, if payment is received in the Washington office
before June 30, 1961.

Network to Inaugurate Lecture-of-the-Week

[Ed. Note: The NAEB Network Acceptance Commi-
tee has taken up the challenge outlined by O. Leonard
Press in the May Newsletter. Following is the result
of this committee’s deliberations on his second recom¬
mendation—and this is an initial step toward full
implementation of his ideas.]

The NAEB Network plans to air some of the
good single lectures recorded at member institu¬
tions. These have seldom been submitted to the Net¬
work, but almost all stations record single lectures
given by their own faculty or important guests.

Each radio station is asked to send to Bob Un¬
derwood, at Network headquarters in Urbana, two
things:

• One such locally recorded lecture (not from a
series), on any subject, either by a local lecturer or
a guest.

• A list of other single lectures on the station’s
shelves, which might be tapped at a later date.

Regular submission forms may be obtained from
the Network office. Please include full information
on the lecturer, his title and position, his topic, the
length of the lecture (between 45 and 60 minutes is
preferred), and whether or not permission has been
obtained for national distribution of the lecture.

The Network acceptance committee will audit
the lectures and make selections for the lecture-of-the-
week series, which will be offered as soon as a safe
backlog of lectures has been built up. Lectures will
be judged on:

1. Prominence of lecturer.

2. Importance of subject.

3. Quality of recording.

1

More Summer Workshops

Some radio-TV workshops for the summer of 1961
were listed in the April Newsletter. Following are
others:

• June 12-23. Workshop in ETV. University of
Utah’s speech and theater arts department, in con¬
junction with ETV station KUED and the unique
low-power UHF stations at Utah. Designed to give
teachers an intensive introduction to TV production
and utilization of programs in the classroom. Write
University of Utah Extension Division, Salt Lake
City.

• June 26-July 7. Airborne TV conference-workshop
at Indiana University. Designed for principals, super¬
visors, classroom teachers, coordinators of educational
media, school board members, PTA members, staff
members of state departments of public instruction.
Write Dr. Mendel Sherman, Assistant Director,
Audio-Visual Center, Indiana University, Blooming¬
ton.

• June 26-August 5. Two TV workshops, “TV
Studio Operations” and “TV Production-Direction.”
Wayne State University. Oriented toward teachers
interested in preparing to become effective TV
teachers. Write Dr. J. W. Warfield, TV Workshop
Director, Mass Communications Center, Wayne State
University, Detroit 2.

• June 26-August 4. 26th annual summer workshop
in TV and radio. New York University. A full¬
time six-week program of professional training for
students and teachers in communications, ETV
participants or administrators, radio professionals
who want to be inducted into television. Write Divi¬
sion of General Education and Extension Services,
New York University, Washington Square, New
York 3.

• July 5-August 11. Summer workshop in instruc¬
tional TV. New York University. Offering a com¬
prehensive experience in production, direction, per¬
formance, planning, and organization of instructional
TV for in-school use. Write Harvey Zorbaugh, Ex¬
ecutive Officer, Communication Arts Group, New
York University, Washington Square, New York 3.

• July 16-20. Annual institute for audio-visual selling.
Indiana University, in cooperation with National
Audio-Visual Association. Write Ed Richardson,
Assistant Director, Audio-Visual Center, Indiana
University, Bloomington.

Placement Service Expands

With this Newsletter, the “Placement Supple¬
ment” includes a new section of “Positions Available.”
Names of the institutions and addresses seeking appli¬
cants may be obtained from the Placement Service,
NAEB, 1346 Connecticut Avenue, N. W., Washing¬
ton 6, D. C.

PLACEMENT SUPPLEMENT

J une | — Producer-Director or administrator in broadcast

TV or CCTV. MA in television. Experience as producer-
director for in-school programs, university level and
adult education. Married. Prefers East or Midwest.

June 2 — Seeks production-writing position in TV, film, or
radio. Ph. D„ Stanford, in June, 1961. Strong film and
photography background. Location and salary open.
Single.

June 3 — Director-announcer-teacher on college level. MA
in June, 1961, in English literature. Experience: 3 years
radio, 5 years TV. Married. Location open. Minimum
$6500.

j une 4 — College teacher of radio-TV. BS, education; MS,
TV-radio. Experience: high school adult education; also
3 years commercial TV. Prefers Northeast.

June 5 — ETV director. MA in radio-TV production, UCLA.
Experience: floor manager, directing radio and TV for
the Army, and little theater work. Salary and location
open.

June 6 — Program or production management with community-
oriented ETV station. Ph. D. candidate. Experience in¬
cludes 8 years in radio, 9 years in TV-commercial and
educational. Married. Prefers West Coast or Southwest.
$8000.

June 7 — Producer-director. MA, Stanford. Experience in
public relations, journalism, directing, producing.
Married. Prefers Northeast or West Coast.

June 8 — Teacher of TV and radio or director of ITV. MS,
Syracuse, August, 1961. Prefers Northeast or Midwest—
and near a university, to continue education. Married.
Minimum $5000.

June 9 — ETV production, writing, or as news analyst. MA
in American civilization. High school teaching experi¬
ence. Married. Prefers East or West Coast. Minimum
$5500. .

June 10 — Seeks challenging position in ETV production de¬
partment. BS, Illinois, in radio-TV. Salary and location
open.

June 11 • — Seeks responsible position in ETV or at a university
with depth in the broadcasting media. Extensive ex¬
perience in TV, radio, theater, speech, journalism. MA
in broadcasting. $10,000.

POSITIONS AVAILABLE

J—I; Management position involving school services with
fast-growing ETV operation. New England. Approx.
$9000.

J— 2: Radio and/or TV engineer at Midwestern university.
Minimum, First-Class engineer; videotape recorder ex¬
perience preferable. No teaching. Approx. $6000.

J—3: Instructorship in speech and theater department of an
Eastern college. To teach TV production and train
faculty as ETV instructors. Minimum of 2 years ETV
experience. Master's or Ph. D. Open this fall.

J—4: Combination of speech-radio-TV teaching in Midwestern
college. Also will supervise student-operated FM station
and provide production assistance for educational films,
tapes, and PR releases.

J_5 : Teacher of TV production and direction at a Southern

university. Will also supervise educational programs
telecast over a commercial outlet.

J 6: Teacher for broadcast survey courses at a Southern

university. Includes supervision of university programs
telecast over local ETV outlet.

J—7 : State department of education liaison with existing ETV
groups. Includes station-activation work. Location in
East. Master's degree preferable.

J—8: Experienced, creative producer-director for Midwest
ETV production center and station. Operate switcher.
Community and network production. $6000.

NAEB Newsletter, a monthly publication issued by the Na¬
tional Association of Educational Broadcasters, 119 Gregory Haii,
Urbana, III. $5.00 a year, edited by Betty McKenzie.

2

NEWSLETTER

SPECIAL PUBLICATION OFFER

Each month the NAEB offers a special sale on a partic¬
ular NAEB publication, at less than one-half the normal price.
This month's special:

NAEB RESEARCH SEMINAR
FOR EDUCATIONAL TELEVISION AND RADIO — 49c

A report of a research seminar at Ohio State University,
December 9-13, 1957. Edited by I. Keith Tyler.

Payment must accompany order. Send to: Special Publi¬
cation, NAEB, I 19 Gregory Hall, Urbana, Illinois. THIS
OFFER EXPIRES JULY 15, 1961.

Program Bulletins and Promotion Pieces Wanted

Many visitors to NAEB Headquarters in Wash¬
ington ask about activities of the constituent mem¬
bers of NAEB. A display of program bulletins and
promotional brochures is planned, to help answer such
inquiries.

NAEBers are therefore asked to send to Wash¬
ington single copies of your latest program bulletin
and such explanatory brochures regarding your de¬
partment, station and/or plans as you would like
to have on view.

News of Members

GENERAL

y NAEBers receiving IERT radio awards were
KRFK, Los Angeles; KSLH, St. Louis; and WBGO-
EM, Newark—each with two awards—and KPFA,
Berkeley; KUT-FM, University of Texas; and
WGBH-FM, Boston—with one award each.

Those receiving television awards were WGBH-
TV, Boston, with six awards; KQED, San Fran¬
cisco, with two; and the following, with one each:
Indiana University; WMVS-TV, Milwaukee; KVIE,
Sacramento; New York City and Regents ETV
project; KNME, Albuquerque; KETC, St. Louis;
University of Texas; and WUFT-TV, University
of Florida.

y Wayne State University will host an invitational
conference on televised instruction June 19-22, in
cooperation with RCA.

► Construction is expected to begin within the
i}ext few weeks on the transmitter tower for KLRN-
TV, for the Southwest Texas ETV Council. Offices
and studios will be located at the University of Texas
in Austin.

y Included in the educational “master plan” an¬
nounced recently by the University of Southern
California is a Center for the Arts, which would in¬
clude the tele-communications department, as well
as the school of music and the departments of drama
and cinema. This building is among those given
highest priority.

y Purdue University will host an international semi¬
nar on instructional TV October 8-18, in cooperation
with UNESCO.

y The KUON-TV bulletin announces that Nebraska
now has a state-wide advisory committee on ETV.

► Dedicatory exercises for Georgetown University’s
WGTB-FM were held April 29. This is the first
educational radio station in Washington, D. C. The
well-known Georgetown University Forum is a regu¬
lar feature on the NAEB Radio Network.

► With a $5400 grant from the Ford Foundation,
Montana’s ETV committee sent twenty-five educa¬
tors to visit ETV stations and installations in Cali¬
fornia, Oregon, Utah, and Washington.

► On a USOE grant, the NETRC is conducting
audience surveys to try to determine the size and
type of the national ETV audience. Six areas will
be studied in the survey, which is to be conducted by
Dr. Wilbur Schramm. Participants will be Alabama’s
ETV network, Denver, the University of Nebraska,
Ohio State University, Pittsburgh, and San Fran¬
cisco. Typical questions will be: “Do you think people
who watch ETV are: intellectual, snobbish, insecure,
‘eggheads,’ dull, youthful?” “How many books have
you read since last summer?”

PERSONNEL

y NAEB President Harley presented a paper at the
International Television Symposium of the world’s
first International Festival of Television Arts and
Sciences in Montreux, Switzerland, May 17-20. Har¬
ley presented his paper, “The Techniques of Televi¬
sion in the Educational Process,” at the request of
the State Department.

With NAEB Legal Counsel Leonard Marks,
Harley also will attend the European Broadcasting
Union’s meeting in Copenhagen June 2-5. Between
the two meetings, he planned to discuss U. S. educa¬
tional broadcasting with RAI officials in Rome and
RDTF officials in Paris . . . and also to visit Khar¬
toum, Sudan, in connection with the NAEB’s proj¬
ect there.

► Wells Chapin, formerly with Dage Division of
Thompson-Ramo-Wooldridge, has been appointed
manager of marketing for communications, Elec¬
tronics and Ordnance Division, Avco Corporation,
Cincinnati.

Y Kenneth L. Yourd has resigned as business and
legal affairs vice-president for NETRC.

► Joseph Sagmaster, director of WGUC-FM, Uni¬
versity of Cincinnati, recently received the Rosa F.
and Samuel B. Sachs Prize, which is awarded annual¬
ly to a Cincinnatian contributing the most in art,
music, science, literature, education, medicine, sculp¬
ture, architecture, or research. Sagmaster was honored
“for his . . . personal sacrifice in leaving an executive
post in the newspaper world in order to become direc¬
tor of broadcasting ... so that the community might
receive additional radio programs of high musical
and educational value . . .” Sagmaster established the
university’s FM station.

y Charles Vaughan, assistant general manager,
WCET, Cincinnati, will leave that post to direct the
production of science programs for the NETRC.

JUNE 1961

3

NAEB, WASHINGTON, D. C.

... is the NAEB's new cable address. The telephone number
is NOrth 7-6000. Address: Suite 1119, 1346 Connecticut

Avenue, N. W., Washington 6, D. C.

REPRINTS OF BURNS' 'SPEECH AVAILABLE

Write to NAEB's Urbana office for free copies of the
speech delivered by RCA President John L. Burns at the
NAEB-IERT luncheon in Columbus in April. The speech will
also appear in the May-June issue of the NAEB Journal.

PRESIDENT'S

At a meeting of the JCET Board in January,
plans were made for a modification of JCET in
which it would continue to serve as the policy formu¬
lating forum for the educational community in na¬
tional issues affecting educational broadcasting, but
its staff functions would be assumed by NAEB
and NETRC. The ipresidents of the two organizations
were invited to submit a proposal for a cooperative
reallocation of the JCEB staff functions.

In attempting to work out the related roles of
NAEB and NETRC in their responsibilities as con¬
stituents of JCEB (changed at NAEB’s suggestion
so that radio would be included) the discussions got
into other areas of activity beyond those formerly
of JCEB concern. Accordingly, several drafts were
prepared for a proposed “letter of agreement” which
attempted to outline certain areas of priority or major
responsibility to be assumed by NAEB and NETRC
in serving educational broadcasting.

The idea certainly appeared serviceable and
worthwhile—to work out between the two operating
agencies in the field a mutually reinforcing alliance
so that we could productively reinforce, rather than
wastefudy oppose, one another. Such a basic blue¬
print could result in cooperative directed effort vast¬
ly more potent than the effect of both agencies work¬
ing independently.

Sincere efforts were made to construct such a
document. But it couldn’t be done! The more we
slaved over words and became immersed in specifics,
the more it became evident that attempts to achieve
such a legalistic document were futile—and probably
unwise.

The position of the executive committee was
presented to the NAEB Board at Columbus, by the
chairman of the TV Board, Loren Stone. I have
asked him to let me include his statement in my
column:

I am sure it will be much better for the Center and for
NAEB, and for the development of the type of cooperative
relationship we all want between the two organizations—and
within the entire educational broadcasting movement—if we
abandon any attempt to create a document which would spell
out “areas of interest” or “areas of primary responsibility.”

We must work from the premise of confidence that the
Center’s desires and motives are, like those of NAEB, to do
whatever it can to further the interests of educational broad¬
casting. We in NAEB should give every encouragement and
support to the Center’s doing everything it can do with the
funds and manpower it has at its disposal, for it has resources
of magnitude which we don’t have, and by its nature—not

Re NAEB Board Action

In the May Newsletter there was an item
stating that the NAEB will “continue” as a constitu¬
ent member of JCEB. It has been pointed out that
technically the NAEB became a member of JCEB
at that time. (Previously the NAEB had been a mem¬
ber of the JCET, predecessor of JCEB).

COLUMN

being a membership organization which must be responsive
and considerate of the many problems and interests of a
diverse membership—is in a position to make decisions and
move in many areas which NAEB cannot do, or cannot do
rapidly.

We should not, therefore, try in any way to limit the areas
in which the Center should be operating. The Center has
certain basic responsibilities growing out of its charter and
the directives of its Board. It certainly cannot and should
not limit its own growth by agreeing to take a secondary
role in any area important to its fulfilling its own responsi¬
bilities.

At the same time the Center will, I am sure, recognize that
it, alone, cannot do all that educational broadcasting needs
done; and that it has as great—or perhaps a greater interest
in helping develop a strong NAEB than have any of us who
are, as individuals or institutions, working to maintain a
strong professional organization. There is much that the
Center should want done that can be done effectively and
economically only by a membership organization. Money does
not buy the type of service which NAEB members give
the movement through their organization.

Any attempt to set down areas of special interest will only
create, inescapably, a set of lines which cannot help but be
crossed over, and which will give rise to more of the suspi¬
cions and accusations which have characterized too much of
the relationship of the past.

If we recognize that the Center has a responsibility to do
everything it can to strengthen the stations it serves, and to
create a climate in which the present and yet-to-come stations
can be strong, we will not begrudge its doing anything it
believes it needs to do to accomplish these ends.

The Center should recognize that included in those things
which mean strength for its stations is a strong professional
organization—which only the institutions and the individuals
can create and maintain—but which the Center must support,
strongly.

It should not begrudge the membership organization doing
those things which it must do to provide development for its
membership and give its members reason for association.
The Center should not want, in any way, to limit the areas
of activity which NAEB should be undertaking.

We must recognize there are many areas of common interest—
as there are between NBC and NAB, for example; and that
both our organizations will be active, separately and together,
in many matters. If at a staff level, we can honestly respect
the sincerity and ability of each other; and operate with a
desire to help the other and keep him informed of those of
our activities in which we know he will be interested, I see
no reason why a most harmonious relationship cannot be
established and continued without each trying to limit the
other by a set of “writings.”

It was the consensus of the Board that the posi¬
tion stated above should govern our general posture
toward NETRC and that the cooperative working-
relationships should be worked out on a day-to-day,
case-by-case basis by the officers of the two agencies.

— William G. Harley

4

NEWSLETTER

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\\KWAVEs

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