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THE NATURE AND EXTENT OF RETAIL 


AND CONSUMER LOSSES IN 
APPLES, ORANGES, LETTUCE, PEACHES, 


STRAWBERRIES, AND POTATOES 
MARKETED IN GREATER NEW YORK 
Marketing Research Report No. 996 


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Agricultural Research Service 


UNITED STATES DEPARTMENT OF AGRICULTURE 


Historic, archived document 


Do not assume content reflects current 
scientific knowledge, policies, or practices. 


401629 


ACKNOWLEDGMENTS 


The cooperation and assistance of the following retail outlets, and public-servicing 
wholesalers or food-chain distributing warehouses in the Greater New York area are 
gratefully acknowledged: 
Retail outlets 
Acme Supermarkets 
Big W Supermarkets 
Runyon’s Supermarket 
Save-Rite Supermarket 
Shop-Rite Supermarkets 
Two Guys Supermarkets 
U Shop Supermarket 

Wholesale and distribution operations 
Acme Markets Inc., Kearny, N.J. 
Medoff Brothers, New Brunswick, N.J. 
Wakefern Food Corp., Elizabeth, N.J. 
Watenmaker and Davis, Newark, N.J. 
Wuhl-Shafman-Lieberman Co., Newark, N.J. 


This publication reports research involving pesticides. It does not contain 
recommendations for their use, nor does it imply that the uses discussed here have 
been registered. All uses of pesticides must be registered by appropriate State 
and/or Federal agencies before they can be recommended. 

CAUTION: Pesticides can be injurious to humans, domestic animals, desirable 
plants, and fish or other wildlife—if they are not handled or applied properly. Use 
all pesticides selectively and carefully. Follow recommended practices for the 
disposal of surplus pesticides and pesticide containers. 


Us Pestieides 
te Fass THE Safely 


U5, MUPANTOLOT OF aGnicuLtVAL 


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Contents 


Page 

SUIT A TY! elo 51.5 Sh ciehelioialiets Sates @ eee aacVe sea ta ee PS Se gae eeeeeeotees 1 
FntrOdwethontes $5 c,d o 5 Sebbe lb cline te Wieter oo sssatere GueTee ae enw eeeaa Te ohne | EI ee 2 
Materials ‘and-samplinge methods*.2., 22) 441+ cts caso eie ¢ cpoeea Orato ae nee eee ) 
Wholesale sampling 4.0 3::.so.4oe. fete. Goce om ereseaes sais s Reta eee ee 2 
Retail and consumer sampling sii aib.s5ech a os a cnen.ot « steed afm aeeheeye Seale 2 
Commodity sampling «ch .j.ccauh oie Send ta dca o) aaueke Ss ae eRe et 3 
Results:and discussion’ cco ash cae oteee ee ae ER eee 4 
Red Delicious:apples from the Pacitic Northwest: :5.54..\c sph ccmaeecrvar peice 4 
Red Delicious.apples fromAppalachiiay ~25)i220) 2.8. \e5 i fo sc0) tenes apa ueecieiier ere eee 8 
Washington Navel. oranges from California... 5610. e0a. cco Sear oe 10 
Valencia. oranges trom: Plorida- 32) sis 4.) 1cle cite esp users ais arene eee 12 
Crsphead' lettuce from: Califormmias i... Seoaen Bacio seo ciee nelee ee neereee 13 
POAC ES 218 sega alevatrbwinn, aie es aoatoa. aw hue Open Re Tee OAL OIeRe ae ee Sears Cr wena 16 
DthaWDERHES: s.5.d aceasta oes ois ease» ore OPN RI neue dee casi area eer eee 18 
Katahdin potatoes from Maine: t.4.5.44. ds ass SARs ae eaeeus xe ote te enorme Rte. 19 
White Rose potatoes fromCalifornta:.. .1..0%. ty. Gandeer cud ensuite ea oe eee 20 
Literature cited) ise ii..c:d gece asec Sse eons enue ora disease ea ae eee ee en ce 22 

Washington, D.C. Issued July 1973 


For sale by the Superintendent of Documents, U.S. Government Printing Office 
Washington D.C. 20402. Price: 40 cents. Stock Number 0100-02927 


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THE NATURE AND EXTENT OF RETAIL AND CONSUMER LOSSES IN 


APPLES, ORANGES, LETTUCE, PEACHES, STRAWBERRIES, AND 
POTATOES MARKETED IN GREATER NEW YORK, 


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By M. J. Copoitls, plant pathologist, and J. E. Butterfield, biological technician, 
Northeastern Region, Agricultural Research Service, United States Department of Agriculture 


SUMMARY 


Six major fresh produce crops were periodically 
sampled at wholesale, studied in retail stores, and 
purchased for consumptability during their respective 
seasons in the Greater New York area from 1966 to 
1969. The condition of each crop in wholesale samples 
was compared with that found in retail stores 2 or 3 
days later. Losses in retail stores were categorized and 
measured. Purchased retail store samples were held for 
varying times at room temperatures (or 70° F.) or at 
38° to 40° to simulate consumer holding before they 
were examined for defects resulting in loss of edible 
tissue. Retail and consumer losses in each commodity 
for the completed study follow. 

Wastage in Pacific Northwest Red Delicious apples 
marketed from October through April was 1.0 percent in 
retail and 2.6 percent in consumer samples for 1966-69. 
Mechanical injury (0.6 percent) was the leading cause of 
loss in retail. Nonparasitic disorders (1.2 percent) and 
mechanical injuries (1.2 percent) caused most of the loss 
in consumer samples. 

Little retail loss occurred in Appalachian Red 
Delicious apples that were usually marketed from 
September to December. In consumer samples, 1.5 per- 
cent loss occurred. Mechanical injuries caused 1.0 per- 
cent and parasitic and nonparasitic disorders the 
remaining 0.5 percent. 

Retail and consumer losses in California navel oranges 
marketed from November to April were 1.9 and 2.3 per- 
cent, respectively, for the 3-year study. Parasitic 
diseases, mainly penicillium rots, caused almost 75 per- 
cent of the loss at both levels. 

Parasitic diseases caused about 75 percent of the loss 
in Florida Valencia oranges marketed in the February to 


June periods of the study. Losses from all causes totaled 
1.2 percent in retail and 2.0 percent in consumer 
samples. 

Mechanical injury was the leading cause of loss in 
California crisphead lettuce marketed from April to 
October of 1967-69. It comprised 2.7 percent of the 
total 4.6 percent loss in retail and 3.1 percent of the 
total 7.1 percent loss in consumer samples. Parasitic 
disorders caused 1.5 and 1.2 percent loss in retail and 
consumer samples, respectively. Losses from non- 
parasitic disorders were 0.4 percent in retail and 2.8 per- 
cent in consumer samples. 

Mechanical injury and decay caused practically all the 
loss in retail and consumer samples of peaches marketed 
from May to September of 1967-69. Retail losses totaled 
4.5 percent: 2.8 percent from mechanical injury and 1.7 
percent from decay that was chiefly brown rot. Decay 
caused 4.5 percent loss and bruising 3.6 percent loss in 
consumer samples of peaches that were held at room 
temperatures until they were ripe. 

Strawberry losses in retail and consumer samples 
totaled 4.9 and 18.0 percent, respectively, during the 
March to October periods of the 3-year study. Parasitic 
disorders, mainly gray mold rot, spoiled 3.6 and 11.6 
percent of the berries in retail and consumer samples, 
respectively. Mechanical injuries wasted the rest. 

A 3.6 percent loss occurred in consumer samples of 
Maine Katahdin potatoes marketed in Greater New York 
in the December to May periods of 1966-69. Mechanical 
injuries caused 1.5 percent; parasitic diseases, 1.1 per- 
cent; and nonparasitic disorders, 1.0 percent. 

Consumer losses in California White Rose potatoes 
marketed in the May to July periods of 1967-69 totaled 


1 


2 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


3.2 percent. Parasitic diseases spoiled 2.1 percent. Losses 
from mechanical injuries and nonparasitic disorders were 
0.7 and 0.4 percent, respectively. 


Assuming that our retail and consumer losses are 
representative, the following losses have been estimated 
for the marketing of these six crops in Greater New 


York during 1966-69: Red Delicious apples from the 
Pacific Northwest and Appalachia, 4.6 million pounds; 
Florida Valencia and California navel oranges, 16.6 mil- 
lion pounds; California lettuce, 49.7 million pounds; 
peaches, 35.0 million pounds; strawberries, 9.8 million 
pounds; and Maine Katahdin and California White Rose 
potatoes, 30.0 million pounds. 


INTRODUCTION 


The estimated wholesale value of all fresh fruits and 
vegetables unloaded on the New York market in 1969 
was $450 million (14, 17)! . The retail value of this fresh 
produce, with an average markup of 67 percent, was 
$750 million. The monetary loss encountered in 
marketing the enormous quantities of fresh produce 
required to fill the needs of 16 million people in the 
Greater New York area must be staggering. For even as 
small a loss as 1 percent amounts to $4.5 million whole- 


sale and $7.5 million in retail value. 
Information on the nature and extent of losses in 


produce after it reaches the terminal markets is very 
meager. Very little factual data are available on losses 
encountered in wholesaling, retailing, and consumption 
of most produce commodities (7). Yet information on 
the nature and magnitude of these losses could provide 
valuable guidelines toward realizing such goals as 
preserving the quality of produce, reducing marketing 
costs, and promoting increased consumption of fresh 
produce. It is toward the attainment of these goals that 
we present the results of a 3-year study on market losses 
in the Greater New York area. 


MATERIALS AND SAMPLING METHODS 


The following produce commodities were selected for 
the study: (1) Apples, Red Delicious from the Pacific 
Northwest and the Appalachian area; (2) oranges, 
Washington Navels from California and Valencias from 
Florida; (3) crisphead lettuce from central California; (4) 
peaches, mostly from the East; (5) strawberries, mostly 
from California; (6) potatoes, Katahdins from Maine and 
White Rose from California. These commodities were 
studied during their respective marketing seasons in 
Greater New York over a 3-year period commencing in 
September 1966 and ending in October 1969. 


Wholesale Sampling 


Each commodity was sampled weekly at public 
servicing wholesalers or at distributing warehouses opera- 
ted exclusively by large chainstores. The produce was 
taken, usually within an hour of purchase, to our Belle 
Mead, N.J., laboratory where it was examined on arrival 
and after a simulated wholesale holding period. Both 
types of wholesale suppliers were alternated weekly 
whenever possible during the marketing period for each 
commodity. However, the selection of the wholesale 


‘Italic numbers in parentheses refer to Literature Cited, p. 22. 


supplier was contingent upon the later appearance of the 
produce in our cooperating retail outlets. More samples 
were procured from the chainstore warehouses than 
from the public wholesalers because our publicly 
serviced retail cooperators often preferred Delicious 
apples grown locally and were reluctant to handle straw- 
berries when prices were high. 


Retail and Consumer Sampling 


Two retail outlets serviced exclusively by food-chain 
distributors or two to three publicly serviced retail 
markets were visited weekly, usually on a Friday, to 
determine the losses that occurred in retail and in the 
consumption of the commodities under study. The retail 
outlets selected in any one week were related to the 
wholesaler from whom we obtained our wholesale 
sample, usually 3 days preceding the retail visit. With the 
exception of strawberries, there was a lapse of 2 or 3 
days between the time the produce first arrived at the 
warehouse and the time the produce was retailed in our 
cooperating stores. Therefore, our visits usually 
coincided with the retail sale of the same produce lot 
that we had sampled earlier for wholesale condition. 
This lapse did not apply to strawberries that were 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, .. . INGREATER NEW YORK 3 


usually retailed 1 or 2 days after arriving at wholesale 
outlets. 

The test period in retail started at 8:30 a.m., at a 
time when produce was being prepared for sale a half 
hour before the start of general business in most stores. 
It ended at 4:30 p.m. Except for lettuce and straw- 
berries, the produce items under study were culled 
cooperatively with store personnel. Culling losses were 
recorded and, if necessary, culls were taken to the 
laboratory to identify the cause(s) of damage. The heads 
from representative carton samples of lettuce were 
examined and trimmed exclusively by us in the stores to 
determine the extent and the nature of losses encoun- 
tered in trimming. Strawberry culling was done by store 
personnel. 

Consumer samples were purchased directly from 
display counters twice in each of the stores visited, once 
in midmorning and again in midafternoon. The samples 
were taken to our laboratory on the day of purchase and 
there subjected to simulated consumer-holding periods. 
At the end of the specific holding period for each com- 
modity, the samples were examined. Defects that 
normally would be trimmed before consumption were 
trimmed and the loss measured. 


Commodity Sampling 


Apples 


Red Delicious apples were sampled from September 
through April, the Appalachian fruits from September 
through December, and the Pacific Northwest fruits 
from October through April. Wholesale samples of 
Pacific Northwest apples were l-carton tray packs and a 
few cell cartons, extra fancy grade, ranging in size from 
72 to 125, but mostly 88s, 100s, and 113s. The apples 
came mainly from Washington, but fruits from Oregon 
and British Columbia were also sampled. The apples 
were obtained from chainstore distributors and public 
wholesalers who serviced the retail markets cooperating 
in this project. 

The apple samples from the Appalachian area con- 
sisted of three kinds: 

e@ Tray packs, extra fancy grade, sizes 80 to 125, 
mostly 100s and 113s. 

@ Cartons of 12 or 15 3-pound polyethylene-bagged 
fruits, U.S. fancy grade, 24-inch minimum. 

@ Cartons holding 16 film-overwrapped consumer 
trays, each carrying eight U.S. extra fancy grade apples 
(2%-inch minimum). 

Wholesale sampling of Appalachian fruits was mostly 
restricted to the chainstore operation because our 


publicly serviced retail cooperators seldom handled Red 
Delicious apples from Appalachia. 

Retail losses in Red Delicious apples were determined 
by counting the defective fruits culled by store 
personnel before the fruits were put on display or during 
normal retail sales. 

Consumer samples were purchased twice in each store 
visited. When displayed in bulk, 20 to 22 apples (about 8 
pounds) were sampled at each purchase. If prepackaged, 
two or three consumer units were purchased each time. 

Wholesale apple samples were examined at our Belle 
Mead laboratory the same day they were obtained. 
One-third of the apples were examined upon arrival. 
External and internal defects were recorded and fruit 
pressures taken with a Magness-Taylor pressure tester. 
The remaining fruits were examined after 2 or 3 days at 
38° to 40°F. Consumer samples were _ similarly 
examined after they were held for 1 week at 38° to 40°. 
In addition, defective tissues were trimmed and their 
weights recorded. 


Oranges 


Navel oranges from California were sampled from 
November through April and Florida Valencias from 
February through June. Wholesale samples were 1-carton 
units, sizes 56 to 113, mostly 88s and 113s in navels, 
and sizes 163 to 252, mostly 200s in Valencias. In retail 
stores the oranges were usually displayed in bulk or in 
in-store prepackaged consumer units. Consumer samples 
from a single store ranged from 20 to 60 oranges in bulk, 
12 to 60 oranges in polyethylene bags of 6 to 10 fruits 
per bag, and 24 to 30 oranges in film-overwrapped trays 
of 6 fruits each. Wholesale samples were examined soon 
after procurement and again after 2 or 3 days at 38° to 
40° F. Retail samples were examined in the stores. Con- 
sumer samples were examined after holding fruits for 1 
week at 38° to 40°. Internal and external defects, and 
the losses incurred by them, were evaluated. 


Lettuce 


Crisphead lettuce from central California was 
sampled from April to October. Wholesale samples were 
conventionally packed cartons of 24 heads with one 
18-head carton exception. These samples were examined 
at our laboratory the day we obtained them, one-third 
of the heads on arrival, and the rest after 2 days at 
38° to 40° F. To accurately measure losses in retail, we 
trimmed one to eight cartons of lettuce, most often four 
cartons, in each store visited. The wrapper leaves were 
removed from the heads in wholesale and retail samples; 
any defects that necessitated further trimming were 


4 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


noted and the leaf trimmings weighed. Consumer 
samples of a single store were purchases of eight to 30 
trimmed heads, usually prepackaged individually in 
plastic film bags. These samples were examined after 3 
days at 38° to 40°. The leaves were removed to the heart 
of the head, and the defective tissues that ordinarily 
would not be consumed were weighed to determine loss. 


Peaches 


Peaches from the Southeast, the Middle Atlantic 
States, California, and Michigan were sampled from late 
May to mid-September. Wholesale samples were packed 
in Du-all crates, fiberboard cartons, half-bushel baskets, 
and wooden lugs. Consumer samples were almost always 
in bulk, 10 to 20 pounds from each store visited. On a 
few occasions consumer samples were prepackaged in 
the store, film-overwrapped in shallow’ or 
deep-seated-molded pulpboard trays. 

Wholesale samples were examined for culls at our 
laboratory on arrival and after a simulated wholesale 
holding period at 38° to 40°F. Retail samples were 
examined in the stores. Consumer samples purchased in 
stores were held at room temperature until the fruits 
ripened to the eating stage, usually within 1 to 3 days. 
When ripe, the fruits were examined for defects. Defec- 
tive tissues were trimmed and weighed to assess loss. 


Strawberries 


Strawberries were sampled from March to October. 
California was the principal source of the berries, 


although southern and local growing areas also con- 
tributed. Wholesale sample units usually were 12-pint 
trays. Occasionally, 8- and 16-quart cartons of local 
strawberries were sampled. Consumer samples most com- 
monly consisted of 12 pints from each store visited. In 
addition, single store samples of 2 to 6 quarts and 4 to 8 
pints of berries were obtained. 

Usually one-third of the containers in a wholesale 
sample of strawberries were examined at the laboratory 
the first day the berries were obtained and the rest after 
1 day at 38° to 40° F. Retail samples were examined in 
the stores. Consumer samples were held for 1 or 2 days 
at 38° to 40° before they were examined. Losses were 
determined by the number of berries culled. 


Potatoes 


Katahdin potatoes from Maine were sampled from 
December through May, and White Rose potatoes from 
California from May to July. Wholesale samples of Maine 
potatoes were 50-pound units containing 5 or 10 pounds 
of tubers in prepackaged mesh-window paper bags. 
Wholesale samples of White Rose potatoes were similarly 
constituted with 5-pound prepackaged units in plastic 
film bags. 

The wholesale samples were culled once on arrival at 
the laboratory and again after 6 days at 60° F. Con- 
sumer samples were examined for culls and other defects 
contributing to loss after the tubers were held at 70° for 
10 days. 


RESULTS AND DISCUSSION 


Red Delicious Apples From the 
Pacific Northwest 


Wholesale Samples 


The overall good quality of Red Delicious apples 
from the Pacific Northwest was the most striking feature 
revealed in the 3 years of sampling this fruit. In samples 
obtained from the wholesale outlets over the entire test 
period, about 0.9 percent of more than 8,500 apples 
examined were culls (table 1). Culls resulting from 
decays made up 0.5 percent; from mechanical injury, 0.3 
percent; and from nonparasitic disorders, 0.1 percent. 


The number of wholesale sample culls in any one 
marketing season never exceeded 1 percent. The per- 
centage of culls dropped from 1.0 percent in the market- 
ing season of 1966-67 to 0.6 percent in the marketing 
season of 1968-69. This decline was chiefly due to a 
reduction in badly bruised or mechanically damaged 
fruits. 

Wholesale outlets had no significant bearing on the 
condition of the apples. The same brand frequently was 
handled by the chain distributors and public wholesalers. 
Differences in condition of the apples from our 
cooperating wholesalers were attributed to normal 
sampling variation. 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, ... IN GREATER NEW YORK 5 
TABLE 1.—Culls found in Pacific Northwest Red Delicious apples sampled in wholesale outlets in Greater 
New York, October to April 1966-69 
Culls caused by— 
Marketing Apples 
season Samples examined Mechanical Parasitic Nonparasitic Total culls 
injuries' diseases? disorders? 
Number Number Percent Percent Percent Number Percent 
1966567 a. cneeehedoe ser 29 3,170 0.5 0.4 0.1 31 1.0 
N96 T2687" Bie shots neleinia watt 28 3,034 BS) a | 0 29 1.0 
T9G8=69" S60 crsoistets sides 24 2,371 2 3 1 14 6 
All seasons ........... 81 8,575 ) Bs) 1 74 9 
‘Cuts and bruises. 
?Mostly blue mold and bull’sye rots. 
3 Bitter pit and internal breakdown. 
Retail Samples No significant quality differences were found 


The good quality observed in our wholesale samples 
was reflected in the relatively small losses encountered in 
our cooperating retail outlets where Red Delicious 
apples from the Pacific Northwest were handled (table 
2). The retail culls totaled about 1 percent of the fruits 
retailed during the weekly test days for the three 
marketing seasons. This percentage was comparable to 
the percentage of culls we found in the wholesale 
samples. The increase in mechanically damaged fruits 
was expected because of the extra handling entailed in 
retailing the fruits in outlets characterized by self-service 
produce departments. About six per 1,000 apples 
retailed were mechanically damaged and three per 1,000 
fruits decayed. 

The lower incidence of decay, 0.3 percent, in retail 
may be a truer index of that condition than the 0.5 
percent found in the wholesale sampling since many 
more apples (59,862) were observed in retail than were 
examined in wholesale samples (8,575 fruits). On the 
other hand, wholesale samples were examined more 
critically at our Belle Mead laboratory with its better 
facilities and without the pressure attending a produce 
department on a busy day. Only a few store culls 
resulted from nonparasitic disorders because of negli- 
gible incidences of bitter pit and scald. In addition, 
internal breakdown could not be detected without 
cutting the fruits. 


between chainstores and stores serviced by public whole- 
salers. In 1968-69 the cull loss in the retail outlets serv- 
iced by public wholesalers was substantially larger than 
that in the chainstores, 1.7 and 0.4 percent, respectively. 
However, the significance of this large difference was 
dissipated by the small number and the great variability 
of the samples in the publicly serviced outlets. 


Consumer Samples 


Whereas losses in wholesale and retail samples were 
determined exclusively by culls, losses in consumer 
samples were based solely on weight. As shown in table 
3, mechanical damage (1.2 percent) and nonparasitic 
disorders (1.2 percent), chiefly internal breakdown, 
caused most of the loss encountered in consumer 
samples for the entire study. Decay accounted for only 
0.2 percent of the total 2.6 percent loss. 

Mechanical injury was serious enough to warrant 
trimming 22.4 percent of all apples in consumer samples 
over the three marketing seasons, and a 1.2 percent 
weight loss resulted (table 3). Nearly all the mechanical 
injury in consumer samples was bruise damage. Bruises 
exceeding three-quarters of an inch in surface diameter 
were trimmed out as segments by a straight slice. The 
average trimming loss per bruised fruit was 10 grams. 
Other trimming losses under mechanical injuries 
included discolored cuts and punctures, skin abrasions, 


6 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


field scars, and insect injuries, all making up but a small 
part of the loss in this category. 

The number and size of bruises found in consumer 
samples were compared with those found in wholesale 
samples over the three marketing seasons (table 4). The 


most bruising occurred in the 1966-67 season in both 
wholesale and consumer samples. There was consid- 
erably less bruising in 1967-68 and a much smaller 
decline in 1968-69. The main reason for the decline was 
the greater firmness of the fruit after the 1966-67 


TABLE 2.—Culls found in Red Delicious apples from the Pacific Northwest retailed in Greater New York, 
October to April 1966-69 


Culls caused by— 


eer ce Reson Mechanical Parasitic Nonparasitic ous 
injuries? diseases” disorders* 
Number Percent Percent Percent Number Percent 
1966-67 Sistice id see's a1 21,192 0.7 0.4 0.1 250 V2 
1967-68. 22-6 :5.004660% 55 22,267 a 3 0 218 1.0 
196869 ac sos vin cs 45 16,403 4 “2 el - 116 af 
All seasons ...... iy 59,862 6 3 mil 584 1.0 


1 Bruises, cuts, and insect scars. 
? Mostly blue mold rots. 
*Mostly internal breakdown and bitter pit. 


TABLE 3.—Cull and trimming losses found in consumer samples of Red Delicious apples from the Pacific North- 
west retailed in Greater New York, October to April 1966-69 


Apples trimmed and percent trimming loss’ Total 
Marketing Apples 
season examined Mechanical injuries? Parasitic diseases? Nonparasitic disorders* Apples Trimming 
trimmed loss 
Number Number Percent Number Percent Number _ Percent Number Percent 

1966-67 ...... 1,707 449 1.5 13 0.3 35 1-5 497 3:3 
1967-68 ...... 2,406 534 1,4 55 2 38 9 627 222 
1968-69 ...... 1,879 359 he 16 1 40 1.3 415 2.5 
All seasons... 5,992 1,342 1:2 84 2 113 1.2 1,539 2.6 


Based on weight of fruits. 

? Mostly bruises. 

3 Mostly blue mold and bull’s-eye rots. 
*Mainly internal breakdown. 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, ... INGREATER NEW YORK 7 


TABLE 4.—Number, size, and bruise index for bruises in wholesale and consumer samples of Red Delicious 
apples from the Pacific Northwest marketed in Greater New York, October to April 1966-69 


Marketing season Apples Apples by size of bruise (diameter) Bruise 
and sample examined index! 
% to % inch % to 1 inch 1 to 1% inch Over 1% inch 
Number Number Number Number Number 
1966-67: 
Wholesale ........... 3,074 1,906 208 10 3 0.78 
Consumer........... 1,707 1,668 366 41 15 157 
1967-68: 
Wholesale ........... 3,014 EM 110 5 4 34 
Consumed: . 2.2 sii sae 2,406 15155 341 64 18 93 
1968-69: 
Wholesale)... 64! 6.s65 60 2371 420 110 6 1 28 
Consumer..........- 1,879 757 315 35 10 .86 
All seasons: 
Wholesale ........ 8,459 3,063 428 21 8 48 
Consumer........ 5,992 3,580 1,022 140 43 1.09 


‘Numerical value for sizes of bruise; 1 for % to % inch; 2 for % to 1 inch; 4 for 1 to 1% inch; 8 for over 1% inch. Numerical value 
times number of bruises in each category, added and divided by number of apples examined gives index. 


marketing season. Fruit pulp pressures averaged 11.8, 
15.0, and 15.9 pounds for 1966-67, 1967-68, and 
1968-69, respectively. The late season marketing of 
apples from controlled atmosphere (CA) storages also 
increased from 1966-67 to 1968-69. Apples from CA 
storages made up 26.7 and 29.2 percent of the apples 
sampled in 1968-69 at the consumer and wholesale 
levels, respectively. Only 13.8 percent of the apples in 
wholesale and consumer samples were from CA storages 
in 1966-67. Thus, more marketing of CA apples in 
1967-68 and 1968-69 doubtlessly contributed to in- 
creased firmness and, consequently, less bruising 
damage. 

The impact of extra handling in retailing these apples 
is shown by the greater degree of bruising found in the 
consumer samples over that in the wholesale samples 
(table 4). The severity of bruising (bruise index) was 2 to 
3 times greater in the consumer samples. Differences 


between the two retail outlets were inconsistent and 
apparently not significant. 

Nonparasitic disorders were found in 1.2 percent of 
the consumer apples sampled during the 3-year study 
(table 3). This substantial increase of loss in consumer 
samples was attributable to cutting the fruits to expose 
their internal condition. The retail samples were exam- 
ined in the store and could not be cut. Trimming loss per 
fruit was large, averaging 111 grams. 

Internal breakdown accounted for most of the loss. 
This disease usually occurred in the last part of the 
marketing season and indicated the approaching end of 
the fruit’s shelf life. 

The yearly variability in nonparasitic disease losses 
was doubtlessly related to such factors as growing con- 
ditions, fruit maturity and size, and bruise damage to 
fruits. The retailing of the apples by different outlets 
had no apparent effect on nonparasitic losses. 


8 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


Parasitic diseases caused less loss in consumer samples 
over the three seasons (table 3) than did mechanical 
injury or nonparasitic disorders. Only 1.4 percent of the 
fruits had decay that was caused mainly by blue mold 
rot, alternaria rot, and bull’s-eye rot. Trimming loss from 
all decays totaled 0.2 percent. This low level was not 
unexpected since most of the visible decays are normally 
culled at retail. 


Estimated Poundage Losses 


If we consider our sampling losses as representative, 
then losses in the marketing of Red Delicious apples 
from the Pacific Northwest in Greater New York are 
estimated at 4.2 million pounds for the three marketing 
seasons of 1966-69. These losses are based on New York 
carlot unloadings of the commodity during the study. 
Retail waste was 1.2 million pounds. The consumer lost 
3.0 million pounds. Retail and consumer losses totaled 
2.1 million pounds in 1966-67 but dropped sharply to 
1.2 million and 0.9 million pounds the next two seasons 
(fig. 1). Mechanical damage and the nonparasitic dis- 
order, internal breakdown, caused most of the losses. 


PACIFIC NW RED DELICIOUS APPLES 


3.0 
C CONSUMER 


R RETAIL 
NONPARASITIC DISORDERS 

2.4 MECHANICAL INJURIES 
GMM PARASITIC DISEASES 


LOSSES (MILLIONS OF POUNDS) 


1966-67 1967-68 1968-69 


FIGURE 1.—Estimated retail and consumer losses in Pacific 
Northwest Red Delicious apples marketed in Greater New 
York, October to April 1966-69. 


Discussion 


Parasitic diseases caused the least damage to Pacific 
Northwest Red Delicious apples in our marketing study. 
Sodium orthophenylphenate (SOPP) is the standard 
postharvest fungicide applied to western apples for 
market disease control. Two newer experimental fungi- 
cides, thiabendazole? [2-(4’-thiazolyl) benzimidazole] 
and benomyl? [methyl 1-(butylcarbam oyl)-2-benzimida- 
zole carbamate], are reportedly more effective than 
SOPP on apples (5, 1, 13). These compounds cannot be 
used until they have been approved and tolerance estab- 
lished by the Environmental Protection Agency. 
However, since the decay found in this commodity 
accounted for only 14 percent of the estimated loss for 
the 3-year period, the potential rot-control advantages of 
newer postharvest chemical applications seem minimal. 

The most damaging factor was mechanical injury that 
accounted for almost 53 percent of the losses at retail 
and consumer levels. However, losses from mechanical 
damage, bruising mostly, declined during the study. This 
reduction was probably related to the increased flow of 
firm apples from CA storages in the latter part of the 
marketing seasons of 1967-68 and 1968-69. Using deep- 
cup pulpboard trays in tray packs has resulted in less 
bruising in transit (6). Prepackaging apples in plastic 
film-overwrapped consumer trays has also been benefi- 
cial in reducing bruise damage (7). 

The most damaging nonparasitic disorder found in 
Red Delicious apples was internal breakdown. Since this 
disorder is an indication of senility, measures that retard 
the aging process will be beneficial. Certainly, adequate 
refrigeration and CA storage are two important practices 
that hold back development of internal breakdown. 
Internal breakdown often develops in apples seriously 
affected with watercore, another nonparasitic disorder. 
Thus, apples affected with watercore should be mar- 
keted as soon as possible. 


Red Delicious Apples From Appalachia 


Most of the Red Delicious apples from Appalachia 
sampled in Greater New York came from Virginia. The 
samples were obtained mainly from one chain organiza- 
tion in the September through December periods of 
1966-68. 


?Mention of a trade name does not constitute a guarantee or 


warranty of the product by the U.S. Department of Agriculture 
or an endorsement by the Department over other products not 
mentioned. 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, ... INGREATER NEW YORK 9 


Terminal market losses were small for the 
Appalachian apples (table 5). The wholesale samples had 
only 10 culls in 6,590 apples examined over the entire 
test period. In retail, only 109 apples in more than 
60,000 were discarded. In consumer samples 919 apples, 
or 17.4 percent of the 5,272 fruits, required trimming, 
which came to 1.5 percent of the fruits’ weight. 

Mechanical injury was the leading cause of loss in 
retail and consumer samples, accounting for almost 60 
percent of all retail culls and 66 percent of all consumer 
losses (table 5). Consumer trays provided the best pro- 


tection against mechanical injury at all levels of terminal 
marketing. Mechanical injury of apples retailed in bulk 
and in 3-pound bags were comparable at the consumer 
level. The bagged apples were smaller and firmer than 
apples retailed in bulk, and this doubtlessly resulted in 
less bruising than would have occurred with larger and 
less firm apples. An evaluation of the number and size of 
bruises showed almost 100 percent more bruising in 
consumer samples than in wholesale samples. 

Parasitic and nonparasitic diseases were of minor 
importance in Appalachian Red Delicious apples. 


TABLE 5,—Cull and trimming losses found in Red Delicious apples from Appalachia sampled in wholesale 
and retail outlets in Greater New York, September to December 1966-68 


Cull and trimming losses’ 


Sample and kind of Apples 
package examined Mechanical Parasitic Nonparasitic Total 
injuries? diseases* disorders? losses 
Number Percent Percent Percent Percent 
Wholesale: 

Consumer trays ....... 640 0 0.16 0.16 0.32 
Tray Pack, sc. wcsses a.cia.e 2,249 .09 0 .04 13 
SID bags: ae Scars «8 8G 3,701 .03 0 11 14 

MOtalic, sstiaisiassens yack 6,590 .05 01 09 ifs) 
Retail 

Consumer trays ....... 4,352 0 05 0 05 
Bulk T etecste ce eens 14,812 .27 10 12 49 
3-lb bags ....,........ 41,208 -06 01 -O1 08 

Total Yanick shh see es 60,372 ll 04 04 19 
Consumer: 

Consumer trays ....... 640 .26 20 23 69 
Bik phone en doeg Sows es 1,737 1.02 08 54 1.64 
3-Ib bags ........... 2,895 1.07 14 24 1.45 

WOtal ob eieikcstiocs 5,272 97 12 37 1.46 


‘Wholesale and retail losses are based on number of culls; consumer losses are based on the weight of culls and trimmings. 


? Mainly bruises and cuts. 
3 Mostly blue mold rots. 
*Mainly internal breakdown and bitter pit. 


10 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


Internal breakdown was the principal nonparasitic 
disease and blue mold rot the leading decay. The relative 
insignificance of market diseases in Appalachian apples is 
underscored by the disease count: 99 in 72,234 fruits 
examined over the 3-year period. 

The main reasons for the small marketing losses 
found in the samples were: (1) The large number of 
small, firm apples that were bagged; (2) the short dura- 
tion of the storage period before apples were marketed; 
and (3) the proximity of the Appalachian growing areas 
to the New York market. 

Losses projected over the Greater New York area was 
estimated at 370,000 pounds. Retail losses made up only 
40,000 pounds and consumer losses the remaining 
330,000 pounds. 


Washington Navel Oranges From California 


Washington Navel oranges from California are always 
in good demand on the New York market when in 


season. The fruit is strictly a table dessert item and is 
commonly eaten out of hand. During November through 
April of 1966 to 1959, carlot deliveries averaged about 
2,000 per season in Greater New York. 


Wholesale Samples 


The condition of navel oranges in the wholesale 
samples was a good indicator of the losses we would find 
in retail (table 6). Parasitic diseases caused more culls 
than all other factors combined. Although such mechan- 
ical damage as cuts and crushing caused as much damage 
(1 percent) as parasitic diseases in the 1966-67 season, it 
was only half as damaging for the entire study period. 
The nonparasitic disorders caused about one-third as 
many culls as parasitic diseases. All told, culls made up 
1.9 percent of all oranges examined in our wholesale 
samples, ranging from 1.3 percent in 1967-68 to 2.5 
percent in 1966-67. Differences between samples from 
the chain warehouses and the public wholesalers were 


TABLE 6.—Cull and trimming losses found in Washington Navel oranges from California sampled in Greater 
New York wholesale and retail outlets, November to April 1966-69 


Cull and trimming losses’ 


Sample and marketing Oranges 
season examined Physical Parasitic Nonparasitic Total 
injuries? diseases* disorders* losses 
Number Percent Percent Percent Percent 
Wholesale, 1966-69 ...... 6,423 0.5 11 0.3 19 
Retail 
1966-67 6.0 saison 48,073 53 1.8 ol 22 
T9616 8 ices cove trae cccienc 28,031 4 1.0 1 125 
T9C8~69) oie hiclocnisiepecons 43,883 “2 1.4 se 1.8 
All S6aSONS © 4:5 sigieie ans 119,987 3 15 il 19 
Consumer: 
V9 66°67) occa sie. aretha ans 1,448 0 1.7 0 17, 
T9G6 7-68) cdc iass cis ones te 2,006 1.2 12 ll 2:5 
E968-69) 5.5 sas 2.3 ere shes 2,329 2 2.0 4 2.6 
All seasons ......... 5,783 aS) 1.6 2 23 


‘Wholesale and retail losses are based on number of culls; consumer losses are based on the weight of culls and trimmings. 
> Mostly bruises and cuts in wholesale and retail samples; practically all due to field frost in consumer samples. 


° Principally penicillium rots. 


‘Mostly rind breakdown in wholesale and retail samples; granulation in consumer samples. 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, ... IN GREATER NEW YORK 11 


not great enough or consistent enough to warrant dis- 
tinction. 


Retail Samples 


As indicated by our wholesale sample findings, para- 
sitic diseases consistently led all other factors in spoilage 
at retail (table 6). Ranging from 1.0 to 1.8 percent sea- 
sonally, rots caused 1.5 percent loss of the Washington 
Navel oranges examined in retail in the completed study. 
Mechanical injuries, mainly punctures and cuts, caused 
0.3 percent waste. Nonparasitic disorders spoiled only 
0.1 percent. Rind breakdown was the chief cause of this 
small loss. Loss differences were not significant between 
chainstores serviced by their own distributors and retail 
stores serviced by public wholesalers. 


Consumer Samples 


The spoilage encountered in navel oranges in the 
consumer samples was based on weight and not on 
number of culls as was done in the retail samples. For 
the most part, however, the spoilage encountered in 
consumer samples, which were held for 1 week under 
refrigeration (38° to 40° F.), consisted of entire fruits; 
nearly all of these were decayed. Fruit tissue damaged 
mechanically or by nonparasitic disorders was usually 
trimmed without discarding the whole fruit. 

Parasitic diseases caused the most loss in consumer 
samples over the 3 years (table 6). In the first marketing 
season, 1966-67, it was the only cause of loss. In 
1967-68, the 1.2 percent decay loss was equal to the 
trimmed waste from oranges whose flesh was granulated 
by field frost. In the marketing season, 1968-69 par- 
sitic diseases resulted in a 2.0 percent loss. For the 
entire study, decay wastage in consumer samples was 1.6 
percent. 

Field frost damage caused 0.5 percent and nonpara- 
sitic disorders 0.2 percent loss in all consumer samples. 
Bruising was not a factor. Granulation, other than that 
caused by freezing, was the principal contributor to the 
consumer loss in the nonparasitic disease category. 


Estimated Poundage Losses 


The data obtained in our study were used to estimate 
retail and consumer losses in Washington Navel oranges 
marketed in Greater New York. When consumer losses 
are added to retail losses, loss estimates are approxi- 
mately 3.1 million, 1.6 million, and 3.3 million pounds 


for the three marketing seasons in 1966-69. Consumer 
losses led retail losses, 4.3 million to 3.7 million pounds 
(fig. 2). The reduced poundage loss estimated for 
1967-68 was directly related to a greatly reduced volume 
of navels marketed in New York that season. 


Discussion 


About three-quarters of all the spoilage in navel 
oranges was caused by parasitic diseases. Green mold rot, 
blue mold rot, alternaria rot, and brown rot were the 
common decays, with green mold rot by far the most 
prevalent. Gutter (9) and Harding (/0) in their research 
found thiabendazole [2-(4’-thiazolyl) benzimidazole | 
and benomyl [methyl 1-(butylcarbamoyl)-2-benzimi- 
dazole carbamate] more effective in controlling post- 
harvest rots in some orange varieties than the standard 
sodium orthophenylphenate application. Thiabendazole 
has been registered by the Environmental Protection 
Agency for use on citrus to be shipped in interstate 
commerce. At the date of this publication, benomyl had 
not been so registered. 


CALIFORNIA NAVEL ORANGES 


R_ RETAIL 


C CONSUMER 
[FEEJNONPARASITIC DISORDERS 
VZA MECHANICAL INJURIES 
BBB Parasitic viseases 


LOSSES (MILLIONS OF POUNDS) 


1966-67 1967-68 1968-69 


FIGURE 2.—Estimated retail and consumer losses in California 
navel oranges marketed in Greater New York, November to 
April 1966-69. 


12 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


Valencia Oranges From Florida 


Wholesale Samples 


Decayed fruits comprised most of the Valencia 
oranges from Florida culled in the wholesale samples. In 
the marketing of Florida Valencias from February 
through June in 1967-69, parasitic diseases spoiled 0.9 
percent of all fruits examined (table 7). Mechanical 
injury (0.3 percent) and nonparasitic disorders (0.1 per- 
cent) resulted in an additional 0.4 percent loss. Thus, 1.3 
percent of the fruits in the wholesale samples were culls. 


Retail Samples 


Losses in our cooperating retail outlets in the 3-year 
study closely followed the results obtained in our 
wholesale sample examinations. Decay was again the 


leading cause of spoilage in retail. Losses from parasitic 
diseases ranged from 0.8 to 1.1 percent seasonally and 
came to 0.9 percent for the complete study. Mechanical 
damage caused 0.2 percent waste and nonparasitic 
disorders, 0.1 percent. Culls from all causes totaled 1.2 
percent of more than 76,000 oranges examined in retail 
(table 7). 


Consumer Samples 


Parasitic diseases produced the most spoilage of 
Florida Valencia oranges in the consumer samples (table 
7). Decay losses ranged from 1.3 to 2.0 percent sea- 
sonally and caused 1.7 percent of the weight of the 
fruits in the consumer samples to be discarded over the 
3-year study. Practically all the decayed fruits were 
entirely spoiled. The importance of parasitic diseases as a 
loss factor is indicated by the 2.0 percent statistic for all 
losses found in consumer samples during the study. 


TABLE 7.—Cull and trimming losses found in Valencia oranges from Florida samples in wholesale and retail 
outlets in Greater New York, February to June 1967-69 


Cull and trimming losses? 


Sample and marketing Oranges 
season examined Mechanical Parasitic Nonparasitic Total 
injuries? diseases? disorders* losses 
Number Percent Percent Percent Percent 
Wholesale,1967-69 ...... 5,884 0.3 0.9 0.1 133 
Retail: 
TOG ele ce em yates 28,003 0 9 0 9 
W9O8! ogctcsie ease ee es 30,570 ll 1.1 al 1.3 
1969S eed sees eauees 17,605 6 8 mal 1S) 
LO OPEOO Mate ass saa ths ais 76,178 2 9 l ile 
Consumer: 
VOGT as. eke a) sats a bas 1,588 0 2.0 3 233, 
W968. oth ae eetee ne. sate raves 2,020 0 1.8 al 1.9 
L9G ie Lecterns: =. creer 1,888 0 1-3 6 139 
1967-69 orcas eStats 5,496 0 1.7 3 2.0 


‘Wholesale and retail losses are based on number of culls; consumer losses are based on the weight of culls and trimmings. 
? Principally cuts, punctures, and field scars; a few dehydrated fruits included. 


3 Principally green mold and stem-end rots. 


* Practically all rind breakdown in wholesale and retail samples; mostly granulation in consumer samples. 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, ... INGREATER NEW YORK 13 


Nonparasitic disorders caused the remaining difference, 
0.3 percent, since losses from mechanical injuries were 
nil. 


Estimated Poundage Losses 


Florida Valencia orange unloads on the New York 
market ranged from 1,700 to 2,300 carlots during the 
3-year study (J5, 16, 17). Accepting our findings as 
representative, we estimated Greater New York losses in 
Florida Valencias to be 8.6 million pounds for the 
period. Yearly losses were estimated at 3.0 million for 
1967, 3.2 million for 1968, and 2.4 million pounds for 
1969 (fig. 3). Consumer losses led retail losses, 5.4 
million to 3.2 million pounds, during this time. 


Discussion 


Parasitic diseases caused most of the market loss in 
Florida Valencia oranges. Penicillium and stem-end rots 
were most important, comprising 90 percent of all the 
decays found. Florida Valencias are routinely treated 
with sodium orthophenylphenate (SOPP). However, the 
search goes on for a more effective fungicide; one that 


FLORIDA VALENCIA ORANGES 
3.0 


R_ RETAIL 
C CONSUMER 
EZE]NONPARASITIC DISORDERS 
CZZAMECHANICAL INJURIES 
2.4 |} BBBBPARASITIC DISEASES 
C 


LOSSES (MILLIONS OF POUNDS) 


0.6 


1967 1968 1969 


FIGURE 3.— Estimated retail and consumer losses in Florida 
Valencia oranges marketed in Greater New York, February to 
June 1967-69. 


can be handled easily and applied safely (9). Thiabenda- 
zole [2-(4’-thiazolyl) benzimidazole] has been used to a 
limited degree, but SOPP still remains the principal 
fungicide used to control post-harvest decays in oranges. 

Culled Valencias in retail were generally dehydrated, 
or marred by prominent cracks, cuts, and punctures. 
Ordinary bruises that result in some rind damage are 
usually not defective enough to justify discarding the 
fruit. Not much commercial importance is attached to 
the appearance of the rind of this variety because the 
fresh fruit is ordinarily used for juice. 

The small amount of damage caused by nonparasitic 
disorders was produced mainly by severe rind 
breakdown in retail samples, and this disorder along with 
granulation in the consumer samples. 


Crisphead Lettuce From California 


The volume of crisphead lettuce delivered to the New 
York market annually is second only to potatoes among 
vegetables and tops all fresh fruits except bananas and 
oranges. The wholesale value of 1969 lettuce arrivals was 
estimated at more than $30 million (/4, 17). The 
Salinas-Watsonville-King City growing area in central 
California annually supplies the New York market with 
approximately two-thirds of the lettuce consumed in 
this metropolitan area from April through October (/5, 
17). Lettuce leads all produce crops in the number of 
shipments annually rejected or discounted on the New 
York market because of condition. 


Wholesale Samples 


The condition of central California lettuce sampled at 
wholesale during the April to October marketing seasons 
of 1967-69 was fairly good (table 8). In trimming heads 
to retail marketability, wastage in edible lettuce ranged 
from 2.7 to 5.0 percent seasonally and came to 4.1 per- 
cent for the entire study period. Mechanical injury 
caused losses of 1.4 percent, parasitic diseases, 1.6 per- 
cent, and nonparasitic disorders, 1.1 percent. 


Retail Losses 


The losses encountered in the cooperating retail 
stores were generally comparable to the losses indicated 
in the wholesale sampling. Mechanical damage, practi- 
cally all from bruising, was greater and reflected the 
additional handling involved in moving the produce from 
the distributing warehouses to retail outlets. Parasitic 


14 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


losses in retail stores were comparable to those encoun- 
tered in our wholesale samples. Losses resulting from 
nonparasitic disorders, chief of which was russet 
spotting, were not as great in retail stores as in wholesale 
samples. Since many more heads were trimmed and 
examined in retail, the data collected in the retail stores 
were probably more representative than that collected in 
the wholesale sample (table 8). 

The yearly variation in the three loss categories, 
namely, mechanical injury, parasitic diseases, and 
nonparasitic disorders, was not great (table 8). There 
were no consistent differences in loss of edible lettuce 
between the chain- and public-serviced retail outlets; 
therefore, the data were combined. Total losses ranged 
from 4.4 to 4.8 percent at the retail level. Bruising 
damage was the leading cause of loss uncovered by us in 
trimming the heads to retail marketability. Since only 60 
heads of the 9,492 heads examined in retail were 


complete losses and less than 100 heads were trimmed to 
a discounted size (usually two heads for price of one), 
the loss was largely hidden by retailing lighter heads. 
Because the heads were sold as units and not by weight, 
this loss was passed on to the consumer in the form of a 
slightly smaller head. 


Consumer Samples 


Evaluations were made after holding consumer 
lettuce samples for 2 or 3 days at 38° to 40°F. to 
simulate consumer holding. In these examinations the 
heads were completely torn apart; inedible defective 
tissue was weighed and recorded as loss. In examining 
our wholesale and retail samples, the heads were 
trimmed only to a marketable condition, namely, 
removing wrapper leaves and trimming visibly defective 
tissues. 


TABLE 8.—Cull and trimming losses found in California crisphead lettuce sampled in wholesale and retail 
outlets in Greater New York, April to October 1967-69 


Average Cull and trimming losses’ 
Sample and marketing Heads weight 
season examined per head Mechanicai Parasitic Nonparasitic Total 
injuries? diseases* disorders* losses 
Number Grams Percent Percent Percent Percent 
Wholesale, 1967-69° 1,770 633 1.4 1.6 1.1 4.1 
Retail: § 
WCF oo lond Suton ase bas 3,084 615 2.5 15 4 4.4 
1968 os ciicnce seems eae 3,072 660 2.8 1.2 4 4.4 
1969 ie earns 508 eisces 3,336 625 Ze 1.8 23 4.8 
All seasons ......... 9,492 633 2.7 PEP 4 4.6 
Consumer: * 
1967 eisai biraiivecs. 5 dara 960 534 3.6 1.5 3.7 8.8 
VOCS ssdise ks Sree oo GS 916 563 31 8 2a 6.6 
1969 eee eon B See he 918 544 2.7 1.3 129 oye) 
All seasons ......... 2,794 547 3-1 132 2.8 al 


‘Wholesale, retail, and consumer losses are based on weight of culls and trimmings. 


? Practically all bruising. 
> Mainly gray mold rots and bacterial soft rots. 


* Russet spotting, tipburn, rib discoloration, brown stain, pink rib, bolting, sunscald. 


5 Losses observed in trimming to retail marketability. 
* Losses included defective tissues throughout the heads. 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, .. . INGREATER NEW YORK 15 


Loss from the nonparasitic disorders increased multi- 
fold at the consumer level, 2.8 percent as compared with 
0.4 percent in retail (table 8). This increase was directly 
attributed to the more complete examination of the 
heads in determining their consumptability. Much of the 
damage incurred by the presence of such physiological 
diseases as russet spotting, tipburn, rib discoloration, and 
brown stain is not visible at retail but discovered only 
when the lettuce is being prepared for eating. Possibly, 
holding heads under refrigeration for 2 or 3 days con- 
tributed to some further development in russet spotting, 
brown stain, and pink rib. Most of the damage in the 
heads, however, was present at the time of retail pur- 
chase but could not be detected because of its internal 
nature. Retailers remove visibly defective tissues during 
presale trimming; a practice we followed in trimming 
wholesale and retail samples. For many heads removing 
one or two defective outer head leaves results in a clean 
head suitable for marketing. Further trimming in the 
absence of any external defects is not necessary. 


While nonparasitic disorders reached their greatest 
importance in the consumer samples, mechanical damage 
was still the leading cause of loss (3.1 percent) over the 
complete sampling period (table 8). Practically all this 
loss was bruising damage and the oxidative discoloration 
accompanying it. 


Parasitic diseases resulted in a loss of 1.2 percent of 
all edible lettuce in the consumer samples (table 8). 
Nearly all the decays were gray mold rots or bacterial 
soft rots. The presence of bacterial soft rot in consumer 
samples indicates that the rot was not completely 
removed when the heads were trimmed in retail or that 
rot development occurred because heads were not 
properly refrigerated after they had been trimmed and 
wrapped. The same can be said about gray mold rot 
except that it can continue to make inroads, albeit 
slowly, even at the refrigerated temperatures that would 
arrest most bacterial soft rots. Retail counters with 
limited refrigeration will not protect all lettuce when 
heads are displayed several layers high. On a few 
occasions pulp temperatures in the 50’s (°F.) in heads 
atop retail displays were recorded. 


The large discrepancy between the average weight per 
head of the consumer samples (547 grams) and the 
average weight per head of the retail and wholesale 
samples (633 grams for each) is surprising (table 8). 
Obviously, some weight loss occurs in trimming defects. 
However, based on the 4.6 percent loss found during 
retail trimming, average weight of the consumer sample 
should be about 604 grams. But this weight would apply 


only to samples we trimmed, not to heads trimmed by 
store personnel. We trimmed about 30 percent of the 
heads retailed on test days during the 3-year study. 
Consequently, our consumer samples were made up 
mostly of heads trimmed by store personnel. 

What caused this substantial discrepancy of more 
than 50 grams? Some moisture loss probably occurred in 
the retailing of the lettuce and during the simulated 
holding period. However, it probably was not more than 
5 or 10 grams per head (2) because the heads were usual- 
ly prepackaged individually in cellophane or polyethyl- 
ene film bags before display. Probably most of this 
apparent weight loss resulted from excessive trimming of 
lettuce by store personnel, either accidentally or inad- 
vertently. Produce clerks trimmed much more rapidly 
than we did since they were not concerned with segre- 
gating the defective tissues. The busiest chainstore used a 
machine-driven rotary blade to slice off the butt end, 
along with the wrapper leaves, and this operation doubt- 
lessly contributed to some excessive trimming. 


Estimated Poundage Losses 


Projecting losses found in our samples over Greater 
New York provided us with the loss estimates presented 
in figure 4. The estimates are based on New York carlot 
unloadings for California lettuce during the April to 
October study periods of 1967-69 (15, 16, 17). For the 
three marketing seasons, retail and consumer losses 
totaled 11.6 million and 38.1 million pounds, respec- 
tively. Included in consumer losses was the loss that 
apparently resulted from excessive trimming of the 
heads in retail stores. 


Discussion 


Eliminating excessive trimming of lettuce in retail 
stores would measurably benefit the consumer. How- 
ever, such a prospect is highly unlikely if the trimming is 
done in the store. Too often this task is performed by 
store personnel who are indifferent to the loss of a leaf 
or two. Commonly, the trimming is rushed because of 
pressure of other chores. An out-of-store prepackaging 
operation, therefore, appears preferable, since the 
trimming operation could be standardized in the hands 
of skilled personnel. Out-of-store prepackaging opera- 
tions are presently done in the field or by terminal 
market packinghouses. Such prepackaging, however, 
accounts for only a small fraction of the lettuce mar- 
keted. 


16 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


CALIFORNIA LETTUCE 


R RETAIL 

C CONSUMER 
E==qNONPARASITIC DISORDERS 
CZZAMECHANICAL INJURIES 
GHB PARASITIC DISEASES C 


LOSSES (MILLIONS OF POUNDS) 


1967 1968 1969 


FIGURE 4.—Estimated retail and consumer losses in California 
lettuce marketed in Greater New York, April to October 
1967-69. 


Reducing the lettuce damage caused by rough or 
excessive handling would also benefit the consumer. 
More careful handling of lettuce deliveries to stores is 
indicated. Lettuce should be refrigerated as soon as 
possible after delivery to retail stores to retard the dis- 
coloration following bruising. 

The losses caused by parasitic diseases such as gray 
mold rot and bacterial soft rot are reduced by providing 
adequate refrigeration for lettuce in marketing channels. 
Highly perishable produce is best protected when trans- 
ported to retail stores in refrigerated delivery trucks. 
Lettuce should be coldstored as soon as possible after 
delivery. Prolonged periods without refrigeration during 
trimming, after trimming, or before replenishing store 


counters should be avoided. Refrigerating capacity of 
produce counters should be sufficient to keep lettuce on 
display cool. 


Peaches 


Wholesale Samples 


Peaches sampled in wholesale during the 3-year study 
were frequently hard and green though mature. Conse- 
quently, the condition of the peaches at arrival and after 
the 2-day simulated wholesale holding period at 38° to 
40° F. was marred principally by mechanical injury 
(table 9). Decay, almost always brown rot, was not a 
serious problem in green, hard peaches. One in three 
culls was brown rotted; the other culls were mechan- 
ically damaged, mainly by cuts and bruises. A few culls 
were field-scarred or damaged by insects. 


Retail Samples 


Mechanical damage was the leading cause of loss 
seasonally in peaches at retail (table 9). It accounted for 
2.8 percent of the 4.5 percent cull total from all causes 
in the 3-year study. The remaining culls, 1.7 percent, 
were decayed, mostly with brown rot. The increased 
importance of parasitic diseases as a loss factor in retail 
followed the generally more advanced stage of ripeness 
in the fruits. Aside from an occasional peach culled 
because of a growth crack, no losses from nonparasitic 
disorders were found. 


Consumer Samples 


The greatest amount of peach loss occurred in the 
consumer samples, totaling 8.1 percent of the fruit 
weight during the study (table 9). Decay waste was most 
pronounced. Nearly all the decays apparently developed 
from incipient infections or from rots that were too 
small to be readily seen in retail. The decays, chiefly 
brown rot, developed rapidly at room temperature 
during the one or two days required to ripen the fruits. 
A substantial number of decayed peaches (36 percent) 
required trimming. The yearly decay trimming loss 
ranged from 4.1 to 4.9 percent by weight. For the entire 
study period parasitic diseases caused 4.5 percent loss by 
weight of the peaches in the consumer samples. 

Damage from mechanical means was also important 
in consumer samples. Trimming losses ranged from 2.4 
to 4.5 percent yearly, and totaled 3.6 percent for 3 years 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, ... INGREATER NEW YORK 17 


(table 9). Most of the trimming loss resulted from large 
bruises and attendant discoloration of the flesh. A small 
amount of loss resulted from insect injuries, dehydra- 
tion, and field scars. Aside from a negligible loss in a few 
peaches with split pits, nonparasitic disorders produced 
no waste in consumer samples. 


Estimated Poundage Losses 


Losses in peaches marketed in Greater New York 
have been estimated for the 3 years of the study (fig. 5). 
Combined retail and consumer losses ranged from 10.7 
to 12.8 million pounds yearly. Retail losses for the 
3-year period added up to 12.5 million pounds. Con- 
sumer losses were estimated at 22.5 million pounds. 


Discussion 


Decay and mechanical injury caused practically all of 
the loss in peaches at retail and consumer levels. When 


consumer losses are added to those of retail culls, decay 
caused 6.2 percent; bruising damage, 5.7 percent; and 
field scars, insect injuries, and dehydration, 0.7 percent 
loss. 

Brown rot was, by far, the most prevalent decay. As 
indicated on the carton, a small number of sample units 
were treated with a postharvest fungicide, orthophenyl- 
phenol, but in many others no treatment other than 
hy drocooling was indicated. 

Postharvest decays have been successfully controlled 
by hot water treatments and application of the fungi- 
cide, botran (4, /2). Very recently postharvest rots were 
successfully controlled by treating peaches with a hot 
fungicide solution (/8). 

Mechanical damage to peaches can be reduced by 
prepackaging the fruits in consumer trays at the shipping 
point (8). Because prepackaging is more costly than 
packing and retailing peaches in bulk, the extra expense 
may be beneficial only in marketing high-quality 
peaches. 


TABLE 9.—Cull and trimming losses found in peaches sampled in wholesale 
and retail outlets in Greater New York, May to September 1967-69 


Cull and trimming losses’ 


Sample and marketing Peaches 
season examined Mechanical Parasitic Total 
injuries? disease? losses 
Number Percent Percent Percent 
Wholesale, 1967-69 ...... 6,351 1.6 0.7 2.3 
Retail: 
U9 GT ine savocssspsberasuateusions 33,150 2.3 17 4.0 
VOCS aie bo elstehegd suscevs ese 36,468 2.6 1.1 3.7 
VOGD sas ccsve a sea arora 31,602 3) 2:3 6.0 
All seasons .......... 101,220 2.8 17 4.5 
Consumer: 
VOGT. spcidiebysieuuetsy siareists 1,700 3.9 4.5 8.4 
W9OS ice See tee 2,546 4.5 4.1 8.6 
MOD! visicsclorsyecedeteubus fee tobacs 2,116 2.4 4.9 7.3 
AN SEASONS! © S15 Sie wid 6,362 3.6 4.5 8.1 


1 Wholesale and retail losses are based on number of culls; consumer losses, on the 


weight of culls and trimmings. 
?Mostly cuts and bruises. 
3 Principally brown rot. 


18 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


PEACHES 


R RETAIL 

C CONSUMER 
VZAMECHANICAL INJURIES 
BBB Parasitic Diseases 


LOSSES (MILLIONS OF POUNDS) 


1967 1968 1969 


FIGURE 5.—Estimated retail and consumer losses in peaches 
marketed in Greater New York, May to September 1967-69. 


Strawberries 


The Greater New York market receives from two- 
thirds to three-fourths of its strawberries from 
California. The rest comes from Mexico, the Southern 
States, and local growing areas. Because of its high cash 
value and great perishability, strawberries from Califor- 
nia are usually air shipped to New York, although 52- to 
54-hour transcontinental truck transport is increasing. 
Strawberries from other growing areas are trucked to 
New York, except for some air shipments from Mexico. 


Wholesale Samples 


Wastage in wholesale samples was caused by decay, 
principally gray mold rot, and mechanical injury that 
was manifested by bruised, soft, or leaking berries. 
Decay wastage consistently exceeded wastage from 
mechanical injuries (table 10). Differences in berry 
condition from chainstore distributors and public-service 
wholesalers were inconsistent. 


Retail Samples 


Wastage in retail stores followed the same pattern 
observed in our wholesale samples. Decay losses ranged 
from 2.5 to 5.1 percent yearly and the 3.6 percent total 
for the 3 years was almost 3 times greater than the 1.3 
percent loss caused by mechanical damage (table 10). 
Gray mold rot was the dominant decay, accounting for 
most of the rots. The yearly range in loss from mechan- 
ical damage was 0.7 to 1.6 percent. Wastage in retail 
caused by decay and mechanical injury totaled 4.9 per- 
cent in the completed study. 

The waste in retail was not wholly borne by the 
retailer. A pint from which one or two berries are culled 
usually means fewer berries for the customer who pur- 
chases that unit. Only those visibly defective berries, 
such as leaky or moldy ones, are ordinarily removed 
from the container. The usual cursory culling in retail 
doubtlessly passes over defective berries not readily 
observed. 


Consumer Samples 


Strawberry spoilage in consumer samples was sub- 
stantial (table 10). At the end of 1 or 2 days at 38° to 
40° F., 18 percent of all berries examined in the study 
were wasted by decay and the after effects of mechan- 
ical damage. Yearly decay losses ranged from 9.7 to 14.0 
percent and were 11.6 percent for 3 years. Losses from 
badly bruised, soft, and leaky berries ranged from 4.4 to 
7.6 percent yearly and came to 6.4 percent for the 
1967-69 period. 


Estimated Poundage Losses 


Omitting foreign berries, losses in the marketing of 
strawberries in Greater New York during 1967-69 was 
estimated at 9.8 million pounds. Yearly losses were 
estimated at 2.7, 3.7, and 3.4 million pounds for 1967, 
1968, and 1969, respectively (fig. 6). For the 3-year 
period, the consumer loss of 7.7 million pounds was 
more than three times the 2.1 million pounds lost in 
retail. 


Discussion 


Decay was the principal cause of loss. Gray mold rot 
affected almost 10 percent of all berries in the consumer 
samples and accounted for more than 80 percent of all 
decayed berries. Rhizopus rot was the next most 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, ... INGREATER NEW YORK 19 


TABLE 10.—Cull losses found in strawberries sampled in wholesale and retail outlets in Greater New York, 
March to October 1967-69 


Cull losses 


Sample and marketing Pints Total 
season Berries Mechanical Parasitic 
examined injuries! diseases? 
Number Number Percent Percent Percent 
Wholesale,1967-69 ...... 526 18,121 2.1 3.8 a9 
Retail 
VOGT diss cues cacass 1,354 48,195 7 2.7 3.4 
WOGS: . sxerdeie Susss s Acgevetatars 2,144 77,835 1.6 Bye! 6.7 
WOOD: Site blapsinisesoia Sc sieis ere 1,920 68,340 1.4 25 3:9 
All’seasons! 4. si. 6s/0:8 5,418 194,370 1:3 3.6 4.9 
Consumer: 
VOGT oideinhge- 6 fatten ews See 204 7,085 4.4 10.0 14.4 
VOGS i cise, ahead writes ois yeni 295 9,776 6.4 9.7 16.1 
TOGO ssianrdsiits eitend ana veaviavevs 384 12,763 7.6 14.0 21.6 
All seasons ......... 883 29,624 6.4 11:56 18.0 


Principally badly bruised, soft, and leaking berries. 


? Mainly gray mold rot. 


common decay, affecting about 1.3 percent of all 
berries. Postharvest chemical treatments for the control 
of diseases in strawberries have not been very successful. 
Radiation, heat treatments, and modified atmospheres 
to control rots have met with indifferent success. 

The best control measure is refrigeration. The value 
of continuous refrigeration is seen in the work of Cal- 
ifornia researchers who found that strawberries artifi- 
cially inoculated with the gray mold rot organism did 
not show visible rot symptoms until 8 days later when 
the berries were held at temperatures below 40° F. (3). 
This study and related studies indicate that decay would 
be considerably reduced if strawberries were given 
adequate refrigeration in air transit, at wholesale, and 
while in retail stores. 

A considerable part of the wastage from mechanical 
damage is also related to inadequate refrigeration. Wast- 
age often results from the greatly enhanced bruise-sus- 
ceptibility of strawberries that are overripened and soft- 
ened by inadequate temperature protection accorded 
them in marketing channels. 


Katahdin Potatoes From Maine 


Wholesale Samples 


A loss of 1.3 percent occurred in the wholesale 
samples of Katahdin potatoes with little variation in the 
December to May marketing periods of 1966-69 (table 
11). Mechanical injury, mainly bruising damage, wasted 
1.0 percent and decay, 0.3 percent of the tubers. 
Greening, a nonparasitic disorder, was insignificant. The 
6-day simulated wholesale holding period at 60° F. did 
not measurably affect the quality of the tubers. 


Retail Observations 


The samples of Katahdin potatoes from Maine, all 
U.S. No. 1, were prepackaged at shipping points with the 
exception of one sample that was prepackaged in the 
store. Shipping point prepackaging eliminated culling at 
the store level, thereby excluding retail losses. Rarely 
was a bag opened in a retail store or returned to a store 
by a purchaser for a refund. 


20 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


STRAWBERRIES 
R_ RETAIL 


3.0 C CONSUMER 
PZZAMECHANICAL INJURIES 
MMMMBPARASITIC DISEASES ¢ 


24 
a 


©0 


—s 
BO 


LOSSES (MILLIONS OF POUNDS) 


0.6 


1967 1968 1969 


FIGURE 6.—Estimated retail and consumer losses in strawberries 
marketed in Greater New York, March to October 1967-69. 


Consumer Samples 


In the 3-year study the consumer samples were 
trimmed of 3.6 percent of their weight after the 10-day 
simulated consumer holding period at 70° F. (table 11). 
The losses were due to mechanical injuries, 1.5 percent; 
parasitic diseases, 1.1 percent; and nonparasitic dis- 
orders, 1.0 percent. There was little yearly variation 
from these figures in the three loss categories. The main 
defects in each category were bruising and cuts in 
mechanical injuries, fusarium rots and vascular discolora- 
tion in parasitic diseases, and hollow heart, sprouting, 
and internal black spot in the nonparasitic disorders. 


Estimated Poundage Losses 


Assuming our sampling losses were representative, 
consumer wastage in Maine Katahdin potatoes marketed 
in Greater New York was estimated at 25 million pounds 
for the three marketing seasons of 1966-69. Seasonal 
losses ranged from 7.2 million to 9.1 million pounds (fig. 
7). Losses in retail were estimated at less than 0.1 mil- 
lion pounds. 


White Rose Potatoes From California 


Two sizes of California White Rose potatoes were 
sampled during the May to July periods of 1967-69. The 
larger sized tubers (size A) were sampled more fre- 
quently than the smaller ones (size B). In 1968, only the 
larger size was sampled. Differences between sizes and 
between retail outlets were not significant nor consistent 
from one season to another. 


Wholesale Samples 


Mechanical injuries such as impact bruises and 
mechanical digger wounds caused 0.8 percent of the 
tubers in our wholesale samples to become culls (table 
12). Decayed culls made up 0.3 percent. Nonparasitic 
disorders were not visible externally nor serious enough 
in any tuber to make it a cull. Arrival quality was not 
measurably decreased by holding the potatoes for 6 days 
at 60° F. 


Retail Observations 


All White Rose potato samples were prepackaged 
before reaching retail. Consequently, no data on retail 


CALIF. WHITE ROSE POTATOES MAINE KATAHDIN POTATOES 
14 


[E]NONPARASITIC DISORDERS : 
ZZZ]MECHANICAL INJURIES 
12 HMM Parasitic Diseases 12 
Pan 10 
= 
> 
jo) 
a 
o 8 8 
wn 
= 
2 
= 6 6 
wn 
ww 
n” 
g4 
2 2 


1967 1968 1969 1966-67 1967-68 1968-69 


FIGURE 7.—Estimated consumer losses in California White Rose 
and Maine Kathadin potatoes marketed in Greater New York, 
1966-69. 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, ... INGREATER NEW YORK 21 


TABLE 11.—Cull and trimming losses found in Katahdin potatoes from Maine sampled in wholesale and retail 
outlets in Greater New York, December to May 1966-69 


Potatoes sampled Cull and trimming losses! 
Sample and marketing Number Pounds Mechanical Parasitic Nonparasitic Total 

season injuries? diseases® disorders* losses 

Percent Percent Percent Percent 
Wholesale,1966-69 ...... 9,867 3,673 1.0 0.3 0 1,3 

Consumer: 

TOG G67 ae. c6:oce.s di: 3: 3,078 1,094 1.4 1.1 1.1 3.6 
1967-68. wicd 2G S% 5 ie 3,059 1,151 1.4 1.1 1.1 3.6 
1968269 os ie: io:6 oew cece“ 2,448 920 1.6 1.1 8 3.5 
1966-69 ois secteee ere 8,585 3,165 1:5 1.1 1.0 3.6 


1 Wholesale losses are based on the number of culls; consumer losses, on the weight of culls and trimmings. 
? Bruises and cuts. 

3Principally fusarium rots and vascular discoloration. 

4 Principally hollow heart, sprouting, and internal black spot. 


TABLE 12.—Culi and trimming losses found in California White Rose potatoes’ sampled in wholesale and retail 
outlets in Greater New York, May to July 1967-69 


Potatoes sampled Cull and trimming losses? 
Sample and marketing Number Pounds Mechanical Parasitic Nonparasitic Total 
season injuries® diseases* disorders® losses 
Percent Percent Percent Percent 
Wholesale,1967-69 ...... 4,335 1,360 0.8 0.3 0 1.1 
Consumer: 
DOG Ta iate: scsyeners:aianetosers.a 1,388 302 8 ot .2 LT 
DIGS is See Ree eee os 671 283 8 4.9 4 6.1 
1969. wi0sniegeindaie-3asie 1,159 384 5 1.2 6 2.3 
All seasons ......... 3,218 969 af 2:1 4 3.2 


12 sizes (A and B) except in 1968 when only size A was sampled. 

? Wholesale losses are based on number of culls; consumer losses, on the weight of the culls and trimmings. 
3 Mostly cuts and bruises. 

4Mainly fusarium rots and bacterial soft rots. 

‘Internal black spot, greening, heat necrosis, and sprouting. 


22 MARKETING RESEARCH REPORT NO. 996, U.S. DEPARTMENT OF AGRICULTURE 


losses were obtained in the stores. Defective tubers in 
the 5- or 10-pound consumer units usually were not 
removed. Only if a bag was leaking or emitting a foul 
odor was it opened in retail, but this rarely happened. 


Consumer Samples 


Losses in consumer samples increased over losses in 
wholesale samples (table 12). Decay was more frequent, 
having apparently increased from the time the tubers 
were channeled into retail till the end of the 10-day 
simulated consumer holding period at 70° F. Loss from 
decay was relatively high, 4.9 percent, in 1968. This 
trimming loss came mainly from fusarium and bacterial 
soft rots. Decay caused losses of 0.7 percent in 1967 and 


1.2 percent in 1969. Waste in tubers from mechanical 
injury approximated that found in wholesale samples. 
The loss from nonparasitic disorders was 0.4 percent for 
the completed study. Internal black spot, greening, and 
heat necrosis were the most common disorders. Cutting 
tubers in consumer samples revealed the presence of 
internal disorders that were not evident otherwise. 


Estimated Poundage Losses 


In projecting sampling losses over Greater New York, 
consumer losses in California White Rose potatoes were 
estimated at 5.0 million pounds for the three marketing 
seasons of 1967-69. Seasonal losses ranged from 1.0 mil- 
lion to 2.8 million pounds (fig. 7). Retail losses were 
estimated at less than 0.1 million pounds. 


LITERATURE CITED 


(1) Ceponis, M. J., and Kaufman, J. 

1963. Some effects of packaging and merchan- 
dising on the quality of McIntosh apples in 
New York City. U.S. Dept. Agr. AMS-494, 
9 pp. 

(2) ____ and Kaufman, J. 

1968. Effect of relative humidity on moisture loss 
and decay of eastern lettuce prepackaged in 
different films. U.S. Dept. Agr., Agr. Res. 
Serv. ARS 51-18, 9 pp. 

(3) Chalutz, E., Maxie, E. C., and Sommer, N.F. 

1966. Interaction of gamma _ irradiation and 
controlled atmospheres on Botrytis rot of 
strawberry fruit. Amer. Soc. Hort. Sci. Proc. 
88: 365-371. 

(4) Chandler, W. A. 

1968. Preharvest fungicides for peach brown rot 
control. U. S. Dept. Agr. Plant Dis. Rptr. 
52:695-097. 

(5) Daines, R. H., and Snee, R. D. 

1969. Control of blue mold apples in storage. 

Phytopathology 59: 792-794. 
(6) Fountain, J. B., and Hovey, R. M. 

1970. Feasibility of shipping Golden Delicious 
apples in tray-packed boxes. U. S. Dept. 
Agr. Mktg. Res. Rpt. 873, 11 pp. 

(7) Friedman, B. A. 

1960. Market diseases of fresh fruits and vege- 

tables. Econ. Bot. 14: 145-156. 


(8) Ginn, J. L. 

1959. Prepackaging firm-ripe peaches. U. S. Dept. 

Agr. AMS-312, 48 pp. 
(9) Gutter, Y. 

1969. Comparative effectiveness of benomyl, 
thiabendazole, and other antifungal com- 
pounds for postharvest control of penicil- 
lium decay in Shamouti and Valencia 
oranges. U.S. Dept. Agr. Plant Dis. Rptr. 
53: 474-478. 

(10) Harding, P.R., Jr. 

1968. Comparison of fungicide 1991, thiabenda- 
zole, and sodium orthophenylphenate for 
control of penicillium molds of postharvest 
citrus fruits. U.S. Dept. Agr. Plant Dis. 
Rptr. 52: 623-625. 

(11) Pierson, C.F. 

1966. Fungicides for the control of blue-mold rot 
of apples. U.S. Dept. Agr. Plant Dis. Rptr. 
50:-913-915. 


(12) Smith, W. L., Jr., Basset, R. D., Parsons, C. S., and 
Anderson, R.E. 
1964. Reduction of postharvest decay of peaches 
and nectarines with heat treatments. U.S. 
Dept. Agr. Mktg. Res. Rpt. 643, 24 pp. 
(13) Spalding, D. H., Vaught, H.C., Day, R. H., and 
Brown, G.A. 
1969. Control of blue mold rot development in 


NATURE AND EXTENT OF RETAIL/CONSUMER LOSSES IN APPLES, ORANGES, ... IN GREATER NEW YORK 23 


apples treated with heated and unheated 
fungicides. U. S. Dept. Agr. Plant Dis. Rptr. 
53: 738-742. 


(14) United States Department of Agriculture, Con- 
sumer and Marketing Service. 
1968. Fresh fruit and vegetable unloads in eastern 
cities. U. S. Dept. Agr., Consum. and Mktg. 
Serv. C&MS-3 (1967), 139 pp. 


(15) Consumer and Marketing Service. 
1969. Fresh fruit and vegetable unloads in eastern 
cities. U. S. Dept. Agr., Consum. and Mktg. 
Serv. C&MS-3 (1968), 143 pp. 


(16) United States Department of Agriculture, Con- 
sumer and Marketing Service. 

1970. Fresh fruit and vegetable prices, 1969. U.S. 
Dept. Agr. Statis. Bul. 451, 38 pp. 

(17) Consumer and Marketing Service. 

1970. Fresh fruit and vegetable unloads in eastern 
cities. U. S. Dept. Agr., Consum. and Mktg. 
Serv. C&MS-3 (1969), 146 pp. 

(18) Wells, J. M., and Harvey, J. M. 

1970. Combination heat and 2,6-dichloro-4-nitro- 
analine treatments for control of rhizopus 
and brown rot of peaches, plums and 
nectarines. Phytopathology 60:116-120. 


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