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Full text of "Nelson Chesman & Co.'s newspaper rate book"


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Boston Public Library 
"Boston, MA 02116 



An Interesting Measure 
of Agency Standards that 
you will find instructive. 



advertianq ^m^ 

(i-omlte 

advertiser 
point of view 





Seeing 
Ahead 



While Advertising may not 
be sectional in scope, business 
conditions are sectional, hence 
the necessity of four separate 
organizations located in the 
leading cities of their respect- 
ive sections. 

Four sectional viewpoints from 
men trained in their field, to- 
gether with thirty-seven years 
experience as cAdvertising exigents, enables us to read the 
pulse of the commercial world and correctly diagnose 
business ailments. 

To anticipate the changing conditions so frequently over- 
looked by the management is part of our Service to Clients. 
Seeing the business in perspective we present the results 
of this observation to our client and frequently bring 
about a change in policies that results in renewed effort 
along modern lines. 

The Selling Plan is more important than advertising in 
most instances, and to blend one into the other is our effort. 

READ THIS BOOKLET "How to Judge an Advertising Agency" 
and you have our conception of Agency Service. 

Nelson Chesman CS, Company, 



St. Louis. 



Chicago, 



New York, - - Chattanooga. 



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NELSON CHESMAN & CO.'S 

NEWSPAPER RATE BOOK 

INCIvUDIN"G A CATALOGUE OF 

NEWSPAPERS AND PERIODICALS 

IN THE UNITED STATES AND CANADA 

Having 5,000 circulation and over, with Advertising Rates of each 
paper, Circulation, etc., for the years 1911-1912. 



Price Kive Dollars. 




Nelson Chesman & Co. 

PUB LI SHEARS. 



ST. LOUIS OFFICE, NEW YORK OFFICE, CHICAGO OFFICE, CHATTANOOGA OFFICE. 

1127-1129 Pine St., 5th Ave. & 26th St., Wabash Av. & Randolph St., Georgia Ave. & Eighth St. 
Home Office Brunswick BIdg. Trude Building Times Building 



1^ 

(pi 'I 



ENTERED ACCORDITVG TO ACT OF CONGRESS IN THE YEAR lOll 

By" Nelsox Chesman & Co. 

IN THE OFFICE OF THE LIBRARIAN OF CONGRKS8 
AT WASHINGTON, n. C. 



Why a Rate Book? 



Other newspaper directories give the name, place, date, circulation, 
but do not give you the one thing you really want — the RATE. They 
do not give you the history, nor other facts to be had only after pains- 
taking research. 

This, then, is a RATE Book because it gives the last RATE given 
out by the newspaper or periodical listed. 

It is a RATE Book because it gives Rates per line, per 1,000 
lines, per 2,5004ines, per 5,000 lines, and 10,000 lines. 

It is a RATE Book because it gives Space Rates, Reader Rates, 
Telegraph Reader Rates, Position Rates, Classified Rates, "Personal" 
Rates, Medical Rates, and other Special Rates. 

In addition to RATES we give the history of the paper, enabling 
you to judge its prestige. Also the data that applies to make-up, such 
as page size, column size, closing dates, and number of pages. 

In this Rate Book we publish the down to date results of 38 years' 
tabulation by the most painstaking rate department in the Agency 
business. We publish this Rate Book to establish rates on a higher 
plane and in the interest of the advertiser. 

NELSON CHESMAN & CO.. 

St. Louis Chicago New York Chattanooga 



OFFICES AT 

rfcSOJ^^ESMAN 

Uti. Zl'^^ERTISIMG 
J874.AGENTS 



INCORPORATED iSeSi 



MAIN OFFICE 
ST. LOUIS 



INDEX TO CONTENTS. 



PAGE 

General Catalogue, with Advertising Rates in full, of the Newspapers and 

Periodicals with 5,000 circulation or more, .... 7-234 

List of Papers published in Mexico, Cuba, Porto Rico and West Indies, 285-288 
Special List of Dailies (and their Weekly Editions, etc.), with their cir- 
culation, ........... 289-301 

Semi- Weekly and Weekly Papers, with their circulation, .... 302-322 

Monthly and Semi-Monthly Publications, with their circulation, . . 322-342 

Sunday Papers, with their circulation, ...... 342-350 

Religious Papers, with their circulation, ...... 362-369 

Agricultural Papers, with their circulation, ...... 369-375 

Papers printed in Foreign Languages, with their circulation, . . . 350-361 

List of Educational Papers, ........ 376-377 

List of Medical Journals, ......... 377-378 

List of Financial Publications, ........ 379 

List of Papers devoted to Sporting, ....... 380-381 

List of Juvenile Publications, . . . ... . . • 381-382 

List of Sunday School Papers, . . . . . . . 382-383 

Leading Magazines, with rate per line, ...... 383-384 

Papers devoted to Fashion, Housekeeping and Home, with rate per line, .384-385 
List of Selected Religious Weeklies, with the price for 10 lines for various 

periods, 386-387 

List of Selected Agricultural Papers, with the price for 10 hues for various 

periods 388-392 

Representative Monthlies, and Semi-Monthlies, with price for 10 lines for 

various periods, ......... 392-395 

List of Leading Dailies, with rate per line, . . , . . . . 395-401 

List of Leading Sunday Papers, with rate per line, .... 401-404 

List of Leading Weeklies, with rate per line, .  . . . . 405-407 

List of Prominent Mail Order publications, with rate per line, and closing 

date, .......... 407-409 







^^^^ 



NELSON CHESMAN & CO.'S RATE BOOK. 




A CATALOGUE giving the rates for transient and continued adver- 
tising, of the newspapers and periodicals in the United States and Canada, of 
5,000 circulation and over; also full description of each paper (including num- 
ber of pages, length and width of columns, character, circulation, etc.) of value 
for general advertising purposes, a few papers of less circulation being included 
on account of geographical location, etc. A number of publications that refuse 
advertisements, or that are not available for general advertisers, are omitted. 
No extra charge for cuts except where so stated. The list is arranged by States 
in alphabetical ^ order, the papers in each city being given in same order. 
The word "guaranteed", means that the circulation is guaranteed by the mana- 
gers of the paper. An* after circulation figures denotes that a detailed statement 
or other proof of circulation from the publishers is on file at our ofhce. 



ALABAMA 



BIRMINGHAM 

AGE-HERALD. — Every morning including 
SUNDAY, and Weekly, Thursdays. Demo- 
cratic. Established 1872. E. W. Barrett, editor. 
Subscription, daily and Sunday, $8; sworn aver- 
age circulation for year 1910, daily, 17,001*; 
Sunday, for same period, 28,506*; weekly, 50 
cents; sworn averasce circulation 26,231*; daily 
and Sunday, 10 to 56 pages; weekly, 12 pages, 
7 columns; length of columns 22 inches; width, 
2i inches. Can use matrices. 

Advertising rates daily and Sunday, agate, 10 
cents a line. Open space within one year, 1,000 
lines, 8 cents a line; 2,000 lines, 7 cents; 3,000 
lines, 6 cents; 6,000 lines, 5 cents; 10,000 lines, 4 
cents a line; Sunday edition, if alone, 12 J cents 
a line, each insertion; no discount for time or 
space in Sunday edition; special positions, 15 
and 2.5 per cent extra. Strictly Mail Order advertis- 
ing, 4 cents a line, flat. Reading notices, nonpareil, 
25 cents a line, with discounts on 500 lines or more; 
telegraphic readers, 50 cents a line. Classified, 1 
cent a word (minimum charge, 25 cents). Weekly, 
display, 7' 2 cents a line each insertion. 

See advertisement on page 416. 



ALABAMA BAPTIST.— Every Wednesdav. 
Baptist. Established 1874. Rev. Frank Willis 
Barnett, editor and proprietor. Subscription, 
$2; guaranteed average circulation, 7,500*; 
16 pages, 4 columns; length of columns, 12}^ 
inches; width, 2^1 inches. 

Advertising rates, $1 an inch with discount for 
space. Reading notices 10 cents per agate line. 



ALABAMA CHRISTIAN ADVOCATE.— 
Every Thursday. Methodist Episcopal. Estab- 
lished 1881. Whitehead Publishing Co., publishers. 
Subscription, .$1.50; guaranteed average circulation, 
exceeding 9,000*; 16 pages, 4 columns; length of col- 
umns, 13I2 inches; width, 2H inches. 

Advertising rates, $' .20 an inch, with discount for 
space. No medical advertisements accepted. 



CITIZEN.— Monthly, (5th). Reform. Prohibi- 
tion. Established 1907. Alabama Anti-Saloon 
League, publishers. Subscription, .?!; claimed circu- 
lation, 5,000 net; 32 pages, 3 columns; length of col- 
umns, 10 inches; width, 2}i inches. Forms close 
15th preceding month. 

Advertising rates, agate, 5 cents a line; 10 per cent 
discount on yearly contracts. 



NELSON CHESMAN & CO.'S RATE BOOK, 



ALABAMA 



DIXIE HOME.— Monthly. Home and Family. 
Established 1895. Rountree Publishing Co., pub- 
lishers. Subscription, 50 cents; claimed circula- 
tion, exceeding 50,000; 16 pages, 4 columns; length 
of columns, 14 inches; width, 2J^g inches. Forms 
close 25th preceding month. 

Advertising rates, agate, 20 cents a line. Reading 
notices, agate measure, 30 cents a line. 



ALABAMA 



DIXIE MANUFACTURER.— Semi-monthly 
(10th and 25th). Industrial. Established 1896. 
Rountree Publishing Co., publishers. Sub- 
scription, S2; estimated circulation, 10,000; 20 pages, 
4 columns; length of columns, 14 inches; width, 2>^ 
inches. 

Advertising rates, $1.50 an inch. 



FARMER'S UNION GUIDE.— E very 
Wednesday. Agricultural. Established 1906. 
Birmingham Publishing Co. (Inc.), publishers. Sub- 
scription, $1; claimed circulation, 7,000; 16 pages, 4 
columns; length of columns, 13 inches; width, 2^ 
inches. 

Advertising rates, agate, 6 cents a line. Read- 
ing notices. 10 cents per agate line. 

IL LIBERO PENSIERO.— Every Saturday. 
Itahan. Non-partisan. Established 1907. S. 
R. Guarino, publisher. Subscription, S2; 8 
pages, 6 columns; length of columns, 20 inches; 
width, 2\i, inches. Can use matrices. P. O. 
address. Box, 294. 

Advertising rates, 50 cents an inch; 2 times, 
40 cents an inch, each insertion; 3 times, 35 
cents; 1 to 3 months, 30 cents; over three months, 
25 cents; one year, 20 cents an inch; first page, 
double price. 



LABOR ADVOCATE.— Every Friday. Labor. 
Established 1890. J. H. F. Mosley, publisher. 
Subscription, $1; estimated circulation 5,000; 8 
pages, 6 columns; length of columns, 1932 inches; 
width, 2!^ inches. Can use matrices. 

Advertising rates, 30 cents an inch; 500 inches 
within one year, 27i cents an inch; 1,000 inches, 
or more, 25 cents an inch. Reading notices, 10 
cents a line. 



LEDGER. — Every evening, except Sunday. 
Independent Democratic. Established 1896. James 
J. Smith, publisher^ Subscription, $5; guaranteed 
average circulation, for first six months in 1911, 
25,315'; for year 1910, 22,615*; 14 to 32 pages, 7 columns; 
length of columns, 21 i inches; width, 2>6 inches. Can 
use matrices. 

Advertising rates, agate, 10 cents a line; 39 times, 
5 cents; 78 times, 4^2 cents; 156 times, 4 cents a line 
per time. 1,000 lines within one year, SVa cents a 
line; 3,000 lines, 5 cents; 5,000 lines, 452 cents; 7,000 
lines, 4 cents; special positions, 10 and 25 per cent 
extra. Classified, 1 cent a word. Reading notices, 
nonpareil, 30 cents a line; .500 lines or more, 25 cents 
a lino; telegraphic readers, $1 a line. 

See advertisement on page 480. 



NEWS. — Every evening except Sunday. 
Democratic. Established 1888. Victor H. 
Hanson, publiseer. Subscription, $5; guaranteed 
average circulation for finst .six months of 1911,25,055*; 
16 to 36 pages; 7 columns; length of columns, 22 
inches; width 2^ inches. Can use matrices. 



Advertising rates daily, 7 lines or more, agate, 
8 cents a line; 2 times, ti cents; 3 or more in- 
sertions, 7 cents a line; publishers, educational 
and summer resorts, 5 cents a line, flat. Open 
space within one year, 1,400 lines, 6 cents a 
line; 2,800 lines, 5i cents; 4,200 lines, 5 cents; 
5,600 lines, 4^ cents; 7,000 lines or more, 4 
cents a line. Strictly mail order advertising, 5 
cents a line, flat. Position, 25 per cent extra. Clas- 
sified. 1 cent a word (minimum charge, 15 
cents). Pure reading notices, 25 cents a line, 
with discount on 250 lines and over; telegraphic 
readers, 50 cents per line. 

TIMES. — Every Wednesday. Republican. 
Established 1894. Julian N. Bingham, pub- 
lisher. Subscription, $1; 8 pages, 16x22. 

Advertising rates on application. 

GADSDEN. 

JOURNAL. — Every evening except Sunday. Dem- 
ocratic. Established 1890. Hofferbert & McCul- 
loch, publishers. Subscription, $2; claimed average 
circulation for first three months in 1911, 5,122; 4 to 
8 pages, 7 columns; length of columns, 20 inches; 
width, 2,1 inches. 

Advertising rates on application. 

See advertisement on page 524. 



MOBILE 

ITEM. — Every evening except Saturday and 
Sunday, and SUNDAY MORNING. Indepen- 
dent. Established 1897. Item Publishing Co., 
publishers. Subscription, S5; sworn average cir- 
culation, 12,495*; daily, 8 to 12 pages; Sunday, 20 to 
28 pages, 7 columns; length of columns, 21 inches; 
width, 2J^ inches. 

Advertising rates, agate, 1,000 lines or less, 
5 cents a line; 2,000 lines, 4 cents; 3,500 lines 
3 cents; 7,000 lines, 2 cents a line; preferred posi- 
tion, 1() and 20 per cent extra. Reading notices, 
20 cents per count line, with discount on 2.50 lines 
and over. Classified, 1 cent a word (minimum 
charge, 25 cents). 

See advertisement on page 479. 



REGISTER.— Every morning, including SUN- 
DAY. Democratic. Established 1820. Mobile Reg- 
ister (Inc.), publishers. Subscription, $7.80; guaran- 
teed average circulation, daily, 13,000; Sunday, 
15,000; 16 pages, 7 columns; length of columns, 21 
inches; width, 2^ inches. Can use matrices. 

Advertising rates, dail.v or Sunday, agate, 
on contract, less than 1,000 lines, within one 
year, daily or Sunday, 8 cents a line; 1,000 lines, daily, 
6 cents; Sunday, 6J-2 cents; 2,000 lines, daily, 5 cents! 
Sunday, 5}-2 cents; 3,000 lines, daily, 4 cents; Sunday, 
4'/^ cents; 5,C00 lines, daily, 3,' 2 cents; Sun- 
day, 4 cents; 7,000 lines, or more, daily, 3 cents; 
Sunday, 3}^ cents a line. Fixed space, 26 times 
(2 inches, or more), 6 cents a line; 52 times, 5 cents; 
104 times, 4 cents; 156 times or more, 3 cents a line. 
Preferred position, extra. Schools and resorts, spe- 
cial rate per line. Classified, 1 cent a word (mini- 
mum charge, 25 cents). Reading notices, 25 cents 
a line, with discount on 500 lines and over; (black 
heading counts as 2 lines). 

MONTGOMERY 

ADVERTISER. — Every morning, including 
SUNDAY. Democratic. Established 1828. The 
Advertiser Co., publishers. Subscription, daily 
and Sunday, $7.80; sworn average circulation, 
for year ending March 31, 1911, daily, 17,829*; Sunday 
for same period, 22,613*; 10 to 14 pages (Sunday, 



NELSON CHESMAN & CO.'S RATE BOOK. 



ALABAMA 



28 to 36 pages), 7 columns; length of columns, 21}-^ 
inches; width, 2^ inches. Can use matrices. 

Advertising rates (minimum space, 7 lines), 
daily, agate, less than 1,000 lines, 7 cents a line, 
Sunday, displaj', 8 cents a line; 1,000 lines, within 
one year, daily, SJa cents a line; Sunday, 6 cents; 
2,000 lines, daily, 5 cents; Sunday, 5}i cents; 3,000 
lines, daily, iH cents; Sunday, 5 cents; 4,000 lines, 
daily, 4 cents; Sunday, ili cents; 5,000 lines, daily, 
33-2 cents; Sunday, 4 cents a line. Full position, 
extra. Mail order advertising, daily, 4 cents; Sun- 
daj-, 5 cents a line flat. Pure reading notices, daily, 
or Sunday, nonpareil measure, 20 cents a line with 
discount on 250 lines and over; telegraphic readers, 
50 cents a line. Classified, daily or Sunday, 1 cent 
a word, each insertion (minimum charge, 15 cents). 
Publishers, educational and resorts, 5 cents a line, 
flat. 



ALABAMA FARM JOURNAL.— Every Thurs- 
day. Agricultural. Established 1910. 7 columns 
to page; length of columns, 20| inches; width, 234 
inches. Can use matrices. 

Advertising rates, agate, 10 cents a line; 100 inches, 
SI. 12 an inch; 200 inches, 84 cents. Reading notices, 
10 cents a line. Classified, 1 cent a word. 



ALABAMA TIMES.— E very Thursday. 
Democratic. Established 1903. J. B. Stern, 
publisher. Subscription, 25 cents; sworn circulation, 
35,000; 8 pages, 7 columns; length of columns, 20 
inches; width, 2K inches. Can use matrices. 

Advertising rates, 81.40 an inch each insertion. 
No discount for time or space. Classified, 3 cents a 
word. 

See advertisement on page 459. 



JOURNAL. — Every evening except Sunday. 
Democratic. Established 1889. Horace Hood, 
founder. Subscription, $5; sworn average circu- 
lation for year 1910, 12,170*; 10 to 14 pages, 7 
columns; length of columns, 20p^ inches; width, 
234 inches. Can use matrices. 



ALABAMA 



Advertising rates, daily, agate, 6 cents a line; 
1.000 lines within one year, 5 cents a line: 2,000 
lines, 4 cents; 5,000 lines or more, 3 cents a line. 
Preferred position, extra. Classified, 1 cent a word, 
first insertion; 3^ cent a word each subsequent in- 
sertion, (Minimum charge 25 cents). Discount 
on 6 or more insertions. Reading notices, 15 cents 
a line, with discount on 100 lines or more. Black 
type locals, 20 cents a line; telegraphic readers, 50 
cents a line. 



SOCIAL WORLD.— Every Saturday. Society. 
Established 1908. Mrs. J. M. de Cottes, editor and 
publisher. Subscription, SI; 12 pages, 3 columns; 
length of columns, 10 inches; width, 234 inches. 

Advertising rates, $10 per page; smaller space, 
pro rata. 

See advertisement on page 524. 



TIMES. — Every evening except Sunday. 
Democratic. Established 1903. J. B. Stern, 
publisher. Subscription, S3; jworn circulation, 5,300; 
6 pages, 7 columns; length of columns, 20 inches; 
width, 23^ inches. Can use matrices. 

Advertising rates, daUy, one inch, one time, 
75 cents. Open space, 500 inches within six months, 
28 cents an inch; 1,000 inches within one year, 21 
cents an inch. Preferred position extra. Classified 
(6 words to line), 1 cent a word (minimum charge, 
25 cents), Reading notices, 15 cents a line. 



TUSKEGEE 

TUSKEGEE STUDENT.— Every Saturday 
during college year; fortnightly during summer. 
Negro. Collegiate. Established 1888. Students 
of Tuskegee College, publishers. Subscription, 
50 cents; claimed average circulation, 6,000: 
4 pages, 4 columns; size of page, 11 x 16. 

Advertising rates on application. 



ARIZONA 



GLOBE 

SILVER BELT. — Every morning 

except Monday. Independent Democratic. Es- 
tablished 1878. Silver Belt Publishing Co., 
publishers. Subscription, S7.50; estimated circula- 
tion, 6,890 net; 8 to 32 pages, 7 columns; length of 
coluinns, 20 inches; width, 23-8 inches. Can use 
matrices. 

Advertising rates on application. 



PHOENIX 

ARIZONA GAZETTE.— Every evening ex- 
cept Sunday. Republican. Established 1880. 
Gazette Printing Co., publishers. Subscrip- 
tion, $6; 12 to 20 pages, 7 colunnns; length of 



columns, 203^ inches; width, 23-i inches. Can 
use matrices. 

Advertising rates, 25 cents an inch. Read- 
ing notices, 10 cents a line; 5 cents a line each 
subsequent insertion. Classified, 1 cent a word 
(minimum charge, 25 cents). 



PROGRESSIVE FARMER AND HOME 
BUILDER.— Monthly. Agricultural and Home. 
F^stablished 1910. Estimated circulation, 15,000; 
16 to 24 pages, 4 columns; length of columns, 12J^ 
inches. Can use matrices. 

Advertising rates, 10 cents a line; 500 lines, 5 per 
cent discount; 1,000 lines, 10 per cent; 2,000 lines, 
15 per cent discount. 



10 



NELSON CHESMAN & CO.'S RATE BOOK. 



ARKANSAS 



FORT SMITH 

BACK TO THE LAND.— Monthly. The 
New South Publishing Co., (Inc.) publishers; esti- 
mated circulation, 12,250; 28 pages, 3 columns; length 
of columns, 10 inches; width, 2J^ inches. Forms 
close 25th preceding month. 

Advertising rates, agate, 12 cents a line. Reading 
notices and classified advertising, 2 cents a word. 

See advertisement on page 549. 



SOUTHWEST AMERICAN.— Every morn- 
ing except Monday. Democratic. Established 
1907. The American PublisliinK Co., publishers. 
Subscription, So; sworn average circulation for six 
months ending March 31, 1911, 7,568* net (7,983* 
gross), 6 to 24 pages, 7 columns; length of columns, 
20 inches; width, 2,; inches. Can u.se matrices. 

Advertising rates, .30 cents an inch; 100 inches, 
28 cents: 300 inches, 2(i cents; 500 inches. 24 cents; 
750 inches, 22 cents; 1,000 or more inches, 20 cents an 
inch. Special rate for colleges, 15 per cent discount. 
Preferred position, 10 and 20 per cent extra. Read- 
ing notices, 10 cents a line; telegraphic readers, 30 
cents a line. Classified, 1 cent a word. 



TIMES-RECORD.— Every evening except 
Saturday. SUNDAY MORNING. Indepen- 
dent Democratic. Established 1882; The Times- 
Record Co., publishers. Sworn average circulation, 
for year ending June 30, 1911, 6286*, net; 6655* gross; 
8 to 32 pages, 7 columns; length of columns, 20J^ 
inches; width, 2J^ inches. Can use matrices. 

Advertising rates, 42 cents an inch; 2 times, 
41 cents; .3 times, 40 cents; 4 times, 39 cents; 
5 times, 38 cents; 6 times, 37 cents; 7 times, 36 
cents and 1 cent an inch less per time up to and 
including 13 times; additional insertions above 
thirteen, 30 cents an inch; 250 inches within one 
year, 27 cents; 500 inches, 26}>i cents. Reading 
notices, brevier, 15 cents per count line with dis- 
counts on 1,000 lines or more. Classified, 1 cent 
a word first time; }/2 cent each subsequent consecu- 
tive insertion. 

See advertisement on page 558. 



HOT SPRINGS 

ARKANSAW THOMAS CAT.— Every Sun- 
day. Literary. Hotel and Resortdom. Estab- 
lished 1890. J. Davis Orear, editor and pro- 
prietor. Subscription, $2; estimated circulation, 
7,000; 52 pages, 1 column; length of column, 5 
inches; width, 4 J inches. 

Advertising rates, 1 inch, one month, $2; three 
months, $5. Special rates by the year. 



LITTLE ROCK 

ARKANSAS BAPTIST.— Every Wednesday. 
Baptist. Established ISSO. The Baptist Pub- 
lishing Co., publishers. Subscription, $1..50; 
sworn average circulation, 7,400*; 16 pages, 4 col- 
umns; length of columns, 13 inches; width 21^,, inches. 

Advertising rates, $1.00 an inch, with dis- 
count for space. 



ARKANSAS HOMESTEAD (The).— Monthlv. 
.Agricultural. Established 1900. John C. Small, 
Editor. Subscription, 50 cents; claimed circulation, 
22,500; 16 pages, 4 columns; length of columns, 13H 
inches; width, 2^8 inches. Can use matrices. Forms 
close 25th preceding month. 

Advertising rates, agate, SI an inch. Reading 
notices, 10 cents a line. 



BAPTIST ADVANCE.— Every Thursday. 
Baptist. Established 1902. Advance Publish- 
ing Co., publishers. Subscription, SI. 50; sworn 
average circulation, 6,020*; 16 pages, 9x13. 

Advertising rates, 80 cents an inch, with dis- 
count for space. 



BAPTIST VANGUARD.— Every Thursday. 
Colored. Religious. Established 1882. Trustee 
Board of the Arkansas Baptist College, pub- 
lishers. Subscription, $1 ; estimated circulation, 
5,000; 8 pages, 5 columns; length of columns, 18 
inches; width 2i inches. 

Advertising rates, one inch, one month, $1.25 ; 
three months; $3; six months, $5; one year, 
$9.50. Further rates on application. 



DEMOCRAT. — Every evening except Sunday. 
Democratic. Established, 1871. Elmer E. Clarke, 
publisher. Subscription, $4; sworn average circula- 
tion, 10,.500; 8 to 20 pages, 7 columns; length of col- 
umns, 2IJ-4 inches; width, 23^6 inches. Can use ma- 
trices. 

Advertising rates, agate, 6 cents a line. Open 
space, within one year, 1,000 lines, 5 cents a line; 
2,000 lines, 4 cents; 3,000 lines, 3 cents; 5,000 lines or 
more, 23 2 cents a line. Special rates for educational 
and resorts. Position extra. Classified, 1 cent a 
word; (minimum, 25 cents). Reading notices, 15 
cents per count line with discount on 1,000 lines or 
more; telegraphic readers, 50 cents a line. 



G. \ZETTE.— Every morning, including SU.N- 
X)AY, and WEEKLY, Thursdays. Democratic. 
Established 1819. Gazette Publishing Co., pub- 
lishers. Subscription, daily, S6.50; Sunday, 82.00; 
sworn average circulation for first six months in 1911, 
daily, 20,132*; .Sunday, 29,395*; weekly, SI; sworn 
average circulation, 8,805*; S to 16 pages, 7 columns; 
length of columns, 21 inches; width, 2'6 inches. Can 
use matrices. 

Advertising rates, agate, daily, less than 1,000 
lines. 6 cents a line; 1,000 lines 5 cents a line; 
3,000 lines 4 cents a line; 5,000 lines, or more, 3 
cents i>er agate line. Preferred positions, 10 and 
25 per cent extra. Classified, 1 cent a word first 
insertion; 3 insertions the price of two, (minimum 
charge, 25 cents). Reading notices, 25 cents a line, 
with discount for 500 lines or more. Telegraphic 
readers, 50 cents per count line. Weekly rates, 3 
cents per agate line. Reading notices same as daily. 

See advertisement on page 479, 



NELSON CHESMAN & CO.'S RATE BOOK. 



11 



ARKANSAS 



STATE REPUBLICAN.— Every Friday. Re- 
publican. Established 1893. Republican Pub- 
lishing Co., publishers. Subscription, SI; 
estimated circulation, including North Little 
Rock Republican, 5,500; S pages, 15x22. 

Advertising rates on application. 



WESTERN METHODIST.— Every Thursday. 
Methodist Episcopal, South. Established 1881. 
Anderson, Millar & Co., publishers. Subscrip- 
tion, SI. 50; guaranteed average circulation, 
11,000*; 16 pages, 4 columns; length of columns, 
13 inches; width, 2j inches. 



ARKANSAS 



Advertising rates, $1.10 an inch, with discount 
for time and space. 



SILOAM SPRINGS 

OZARK FARM AND FRUIT BELT.— Month- 
ly. Fruit and Gardening. Established 1893. A. W. 
Perrine, publisher. Subscription, 25 cents; claimed 
average circulation, 6,000; 16 to 32 pages, 3 col- 
umns; length of columns, 9J^ inches; width, 2 1/6 
inches. 

Advertising rates, SI an inch. Reading notices, 
10 cents a line. 



CALIFORNIA 



BERKELEY 

GAZETTE. — Every, evening except Sunday. 
Republican. Established, 1877. Berkeley Gaz- 
ette Publishing Co., publishers. Subscription, 
S-1.20; claimed circulation, 6,000; 8 to 16 pages, 
7 colurnns; length of columns, 20M inches; width, 
2 1/6 inches. Can use matrices. 

_ Advertising rates 35 cents an inch; one week, 
25 cents; one month, 20 cents; three months, 18 
cents; six months, 17 cents; one year, 15 cents an 
inch, per time; 250 inches, within one year, 35 
cents an inch; 600 inches, 25 cents; 1,200 inches, 
or more, 20 cents an inch. Star locals, 10 cents 
a line; subsequent insertions, without change, 5 cents 
a line; local brevities, 25 cents a line. Classified, 
20 words or less, one time, 25 cents, with discount 
for continued insertions. 



INDEPENDENT.— Every evening except Sun- 
day. Independent. Established 1906. Berkeley 
Newspaper Co., publishers. Subscription, .?2.50; S 
pages. 7 columns; length of columns, 20 inches; 
width, 24 inches. Can use matrices. 

Advertising rates, agate, IJ cents a line; with 
position , 2 cents a line ; 5.000 lines, or more within 
one year, or not less than 6 inches a week for 52 weeks, 
1 cent a line; with position, II2 cents a line. (Mini- 
mum space for position. 2 inches). Reading notices, 
10 cents a line. Classified, 4 cents a line (6 words). 
Resorts, schools, colleges and publishers, 1 cent 
a line (minimum space for display, 7 lines). 



EUREKA. 

HERALD.— Everv evening and SUNDAY 
MORNING Independent. Established 1902. The 
Eureka Herald Co. (Inc.), publi.shers. Subscription, 
So; claimed circulation, 6,427* gross; 8 to 30 pages, 
7 columns; length of columns, IQ^i inches; width, 
214 inches. Can use matrices. 

Advertising rates on application. 



FRESNO 

HERALD. — Every Evening except Sundav. In- 
dependent. Established 1895. N. J. LeVinson, 



editor and owner. Guaranteed average circulation 
exceeding 5,000. 

Advertising rates, 35 cents an inch; further rates 
on application. 



REPUBLICAN. — Every morning including 
SUNDAY. Republican. Established 1888; 
The Fresno Republican Publishing Co., pub- 
lishers. Subscription, daily and Sunday, 87.20; 
sworn average circulation for three months ending 
March 31, 1911, 14,862*; for March 1911, 15,345*; 8 
to 32 pages, 7 columns; length of columns, 21t inches; 
width, 2}i inches. Can use matrices. 

Advertising rates, 6'i cents a line. Open space, 
within one year, 1,400 lines, Oji cents a line; 3,500 
lines, 24 cents; 7,000 lines, 2 \ cents; 1,4000 lines, and 
over, 2J2 cents a line. Preferred position, 15 and 25 
per cent extra. Classified 1 cent a word; one week, 
5 cents; one month, 15 cents. Reading notices, local 
brevities and reading matter without star, body 
type, 25 cents per count line; star locals, 12 J 2 cents a 
line first insertion; 7^2 cents subsequent insertions. 

See advertisement on page 528. 



TRIBUNE. — Every evening except Sunday. 
Independent. Established 1905. Fresno Tribune 
Publishing Co., publishers. Subscription, S3; 8 
to 16 pages, 7 columns; length of columns, 21M inches; 
width, 2 inches. Can use matrices. 

Advertising rates, agate, li cents a line; with 
position 2 cents a line; 5,000 lines or more, within 
one year, or not less than 6 inches per week, 1 cent 
a line; with position, 1}/^ cents. Reading notices, 
10 cents a line. Classified, 4 cents a line (6 words) . 
Publishers, resorts, schools, and colleges, 1 cent 
a line (minimum space for display, 7 lines; minimum 
space for position, 2 inches). 



LA CANADA 

EVERYMAN.— Monthly. Liberal. Estab- 
ished 1904. Golden Press, publishers. Sub- 
scription, SI. 00; estimated circulation, 12,000; 
48 pages, 1 column; length of column, 5i inches; 
width, Sj inches. 



12 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



Advertising rates, nonpareil, 81 a line, full 
width of page; jK page, one time S4.50; i page, 
$6.50; i page, $13; ^ page, S25; one page, S50. 
Discount 10, 15 and 20 per cent on 3, 6 and 12 
months, respectively. 



LOS ANGELES 

AMERICAN GLOBE (The).— Monthly. In- 
dependent. Established 1903. Wm. J. Schaefle, 
publisher. Subscription, 50 cents; claimed circu- 
lation, 10,000; 16 pages, 4 columns; length of col- 
umns, 12Ji inches; width, 2>8 inches. Office, 
Delta Building. 

Advertising rates, $4 an inch; six months, $3; 
one_ year, $2 an inch per insertion. Reading 
notices, 81 a line, with discount on six months 
and longer. Classified, 20 cents a line. 



AMERICAN SUNDAY MAGAZINE.— See 
New York City. 



BYSTANDER.— Monthly. Literary. Estab- 
lished 1905. William Caruthers, publisher. Sub- 
scription, SI; 20 pages 9 x 12. Office Security 
Building. 

Advertising rates on application. 



CALIFORNIA CULTIVATOR (The).— Every 
Friday. Agricultural. Established 1889. Cul- 
tivator Publishing Co., publishers. Subscription , 
•SI; sworn average circulation, for last six months in 
year 1910, 15,128*; 24 to 32 pages, 4 columns; length 
of columns, 13J/2 inches; width, 2i'8 inches. Office, 
115-117 North Broadway. 

Advertising rates, agate, 10 cents a line; 26 
inches, $1.35 an inch; 52 inches, $1.30; 104 
inches, $1.25; 156 inches, $1.20; 208 inches, $1.15; 
300 inches, $1.10, 400 inches $1.05; 600 inches, 
$1; preferred position, extra. Reading notices, 
20 cents a line, with discount on 1,000 lines and over. 
Classified, 1}^ cents a word. 



CALIFORNIA MEDICAL AND SURGICAL 
REPORTER.— Monthly. Medical and Surgical. 
Established 1900. California Medical & Surgi- 
cal Reporter Co., publishers. Subscription, $1; 
claimed average circulation, 5,500; 34 pages, 
7x10. Forms close 15th preceding month. Office, 
120 North Broadway. 

Advertising rates, J page, one time, $15; i page, 
S20; i page, $30; one page, $50. Reading notices, 
50 cents a line. 



CALIFORNIA VOICE.— Every Thursday. 
Prohibition. Established 1884. Wiley J. 
Phillips, publisher. Subscription, $1.00; esti- 
mated circulation, 6,600; 16 pages, 11x16. 
Office, Temple Block. 

Advertising rates on application. 



CITIZEN.— Every Friday. Labor. Established 
1901. Union Labor News Co., publishers. Sub- 
•<cription, $1; claimed circulation, 8,000; 8 pages, 
7 columns; length of columns, 22 inches; width, 
2i inches. Office, 203 New High Street. 

Advertising rates, 60 cents an inch; on contract 
50 cents an inch; 200 inches, 40 cents; 18 inches or more 
each week, for one year, 25 cents. Reading notices, 
10 cents a line, with discount on 500 lines and over. 



CALIFORNIA 



EXAMINER. — Everv morning including SUN- 
DAY. Independent. Established 1903. W. R. 
Hearst, proprietor. Subscription, daily and Sunday, 
$8. Guaranteed average circulation for vear 
ending May 31 1911, daily 62,099; Sundav 111,"427; 
for May 1911, daily 66,021; Sunday, 117,607; daily, 

24 to 32 pages; Sunday, 100 to 120 pages, 7 columns; 
length of columns, 20 inches; width, 23^s inches. 
Can use matrices. 

Advertising rates, daily, 14 lines or more, agate; 
13 cents a line; 13 times within one month, lO^/^ cents, 
26 times, consecutively, 9J^ cents a line; 78 times, 
within 3 months, 8J^ cents; 104 times, within six 
months, 8 cents; 156 times within six months, 8 cents; 
within one year, B^i cents a line; 312 times, 8 cents a 
line; 3, .500 lines, within one year, 12 cents a line; 
7,000 lines, 11^ cents; 14.000 lines, 10^^^ cents; 28,000 
lines, 9J^ cents; 35,000 lines, SH cents; 70,000 lines, 
8 cents a line. Sunday, when daily is also used, 33J^ 
per cent additional. Sunday, only, stated time, 
20 cents a line, 4 times or 1,000 lines, 18 cents; 13 
times, or 3,500 lines, 17 cents; 26 times or 7,000 lines, 
16 cents; 52 times, or 14,000 lines, 15 cents. Preferred 
position, extra. Double column advertisements 
must be not less than 42 lines deep. Strictly mail 
order advertising, 11 cents a line; Sunday, 15 cents a 
line. Classified (6 words to the line), daily, 1 cent a 
word; Sunday, IH cents a word. .(minimum charge, 

25 cents); business personals, dailj', 2 cents a word; 
Sunday, 2^ cents a word; medical, daily or Sunday, 
2 cents a word. Reading notices, agate, 35 cents 
a line; agate top head (head counts, 2 lines), 40 cents 
a line; nonpareil (head counts, 2 lines), 50 cents a 
line, minion (head measured in minion), 75 cents 
a line; first page, agate, S2 a line; nonpareil $3 a line. 
All readers have a mark attached. 

See advertisement on page 411. 



EXPRESS. — Every evening except Sunday. 
Independent. Established 1871. Evening Ex- 
press Co., publishers. Subscription, S3; by carrier, 
$4 by mail; claimed circulation for five months 
ending Mav 31, 1911, 61,107; claimed July 21,1911, 
exceeding 64,000; (for year 1910, 52,019); 16 to 32 
pages, 8 columns; length of columns, 20 inches ; 
width, 2y\-i inches. Can use matrices. Office, 719-21 
South High Street. 

Advertising rates, agate, 15 cents a line; 26 
times, 10 cents; 52 times, 9 cents; 78 times, 83 2 cents; 
156 times, 7}^2 cents; 312 times, 7 cents a line, per 
time. Open space within one year, 1,400 lines, 10 
cents a line; 4,200 lines, 9J4 cents; 7,000 lines, 9 cents. 
14,000 lines, SH cents; 21,000 lines, 8 cents a line; 
Preferred positions (minimum space 2 inches), 25 per 
cent extra. Strictly mail order advertising, 8 cents 
•a line, flat. Classified, 6 cents a line (minimum 2 
a line). Reading notices, 40 cents per line; city 
brevities, 25 cents. Discovmt on reading notices 
on 1,000 lines or more. 



GRAPHIC (The).— Every Saturday. Social 
and political. Established 1892. Samuel Travers 
Clover, publisher. Subscription, $2.50; 16 to 20 
pages, 3 and 4 columns; length of columns, 12 
mches; width, 17 and 13 ems, respectively. Office, 
Wilcox Block. 

Advertising rates, agate, 10 cents a line; one month, 
8 cents; exceeding one month, 7 cents a line, per time. 



GRIZZLY BEAR.— Monthly. Literary 
for State of California. Established 1907. Grizzly- 
Bear Publishing Co. (Inc.), publishers. Subscription, 



NELSON CHESMAN & CO.'S RATE BOOK. 



13 



CALIFORNIA 



$1; 32 pages, 3 colutans; width of columns, 3 inches. 
Forms close 20th preceding month. 

Advertising rates, one inch, S2..50. Discount 
on i or more consecutive insertions. Classified, 25 
cents per nonpareil line. 



HERALD. — Everv evening except Sundav and 
POST HERALD SUNDAY MORNING. Demo- 
cratic. Established 1873. Herald Co., publishers. 
Subscription, daily and Sunday, 86; guaranteed cir- 
culation, daily, 20,628; Sunday, 22,106; daily, 12 to 16 
pages (Sunday 52 to 64 pages); 7 columns; length of 
columns, 21 inches; width, 2^6 inches. Can use ma- 
trices. Office, Chamber of Commerce Building. 

Advertising rates, daily, agate, 7 cents a line; 
Sunday, 8 cents a line. Open space used within one 
year, 2,500 lines, daily, 5J2 cents; Sundaj', 7 cents a 
line; 5,000 lines, daily, 5 cents; Sunday, 6 cents; 10,000 
lines, daily, 4H cents; Sunday, 5 cents a line. Mini- 
mum space, one inch. Double column advertise- 
ments must be at least one inch deep. Preferred 
position, extra. Reading notices, 25 cents per count 
line; telegraphic readers, S2 per count line. Classified 
1 cent a word, daily or Sunday, (minimum space, 
12 words). 



LIVE STOCK TRIBUNE.— M o n t h 1 y. 
Poultry and Pigeons. Established 1895. Live 
Stock Tribune Co., ^publishers. .Subscription 
50 cents; estimated circulation, 10,000; 40 pages, 
8 X 11. Office, 130 S. Broadway. 

Advertising rates, 81 an inch each insertion. 



MOTOR WEST.— Monthly (10th). Estab- 
lished 1906. Frederic Pabst, publisher. Sub- 
scription, SI; claimed average circulation, 6,200; 
52 pages, 2 columns; length of columns, 9M inches; 
width, 3J4' inches. 

Advertising rates, $2.25 an inch; one page, $30; 
H page, $16; H page, $8.50. 



OL'T WEST. — Semi-monthly. Literary. Estab- 
lished 1894. Western Publishing Co. (Inc.), publish- 
ers. Subscription, SI. 50; claimed circulation, 26,791; 
110 to 135 pages, 2 columns; length of columns, 8 
inches; width, 2}/2 inches. Forms close 5th and 15th 
of preceding month. Office, 218 New High Street. 

Advertising rates, agate, 50 cents a line; one 
inch, $5.70; 2 inches or more $4.80 an inch; one 
page, one time, $60; i and i pages pro rata. 5, 
10 and 20 per cent discount on 3, 6 and 12 months 
respectively. Minimum charge $2. 



CALIFORNIA 



NEWS. — Every evening except Sunday. In- 
dependent Republican. Established 19()5. Los 
Angeles Press, publishers. Subscription $3; 
estimated circulation 23,825; 8 to 12 pages, 
7 columns; length of columns, 21J inches; w-idth, 
2J inches. Can use matrices. 

Advertising rates, agate, $1 per inch; 26 timeii, 
consecutively. 70 cents an inch; 52 times, 65 cents; 
104 times, 60 cents; 156 times, .55 cents; 312 times. 
50 cent.s. Open space within one year, 100 inches 
70 cents an inch; 250 inches, 65 cents; 500 inches, 
60 cents; 1,000 inches, 55 cents; 1,500 inches. 50 
cents an inch. Preferred position, 10 and 25 per 
cent extra. Classified, 1 cent a word (minimum , 
2 lines). Reading notices, 15 and 25 cents a line; | 
telegraphic readers, 50 cents a line. 



PACIFIC POULTRY CRAFT.— Monthly. Poul- 
try. Established 1895. Pacific Poultry Craft Co., 
publishers. Subscription, 50 cents; claimed average 
circulation, 9,490; 56 pages, 3 columns; length of 
columns, 10 inches; width, 2J inches. 

Advertising rates on application. 



PICTORIAL AMERICAN.— Monthly. (25th). 
Literary and Descriptive. Established 1900. 
The Pictorial American Publishing Co. (Inc.), 
publishers. Subscription, $1.00; estimated cir- 
culation, 26,800; 48 pages, 2 columns; length 
of columns, 13 inches; width, 2H inches. 
Can u.se matrices. Forms close 25th preceding 
month. Office, 116 North Broadway. 

Advertising rates, agate, 15 cents a line; one 
page, (600 lines), one time, SlOO; J-g, H and }/2 pages, 
pro rata. Discount, 5, 10, 15 and 20 per cent on 
3, 6, 9 and 12 months, respectively. Reading 
notices, 50 cents a line. 



RECORD. — Every evening except Sunday. 
Independent. Established 1894. Record Publish- 
ing Co., publishers. Subscription, S3; sworn average 
circulation for first quarter in year 1911, 39,995*; 
for year 1910, 36,045*; 8 to 16 pages, 8 columns; length 
of columns, 20 inches; width, 2 inches. Can use 
matrices. Office, 612 Wall Street. 

Advertising rates, agate, 6 cents a line: for 
position, 7 cents; 5,000 lines or more, to be used 
within one year or not less than 6 inches a week for 
52 weeks, 5 cents a line; for position, 6 cents, (mini- 
mum space for position, 2 inches). Classified, 7 
cents a line (6 words). Reading notices, 30 cents 
a line. Resorts, publishers, schools and colleges, 
5 cents a line. 



RURAL CALIFORNIAN.— Monthly. Agri- 
cultural. Established 1877. Cultivator Publishing 
Co., publishers. Subscription, SI; estimated circu- 
lation, 5,000; 48 pages, 3 columns; length of columns, 
95^4 inches; width, 234 inches. Can use matrices. 
Office, 115-117 No. Broadway. 

Advertising rates, agate, 15 cents a line, 12 inches, 
SI. 75 an inch; 24 inches, S1.40; 48 inches, S1.26; 96 
inches, SI. 05 an inch; preferred position, 10 and 25 
per cent extra. Classified, 3 cents. Reading notices, 
20 cents a line. 



TIMES (The). — Every morning including 
SUNDAY. Independent Republican. Estab- 
lished 1881. Harrison Gray Otis, publisher. Sub- 
scription, daily and Sunday, S9; Sunday only, S3.50; 
claimed average circulation, daily, 52,507; Sunday, 
claimed average circulation, 85,344; daily 20 to 34 
pages; .Sunday, 148 to 160 pages, 7 columns; length 
of columns, 21^^ inches; width, 2}/8 inches. Can use 
matrices. Office, First Street and Broadway. 

Advertising rates, daily, agate, 14 lines or more, 
12 cents a line each insertion; Sunday, 15 cents a 
line; 1,000 lines, within one year, daily, 11 
cents a line; Sunday, 14 cents; 2,000 lines, daily, 
10 cents; Sunday, 13 cents; strictly mail order 
business (no local address), schools, colleges 
and hotels, daily, 11 cents; Sunday, 14 cents 
a line. Sunday, magazine section (columns 
19 ems pica wide), one-half higher than regular 
rate. No medical advertising inserted in mag- 
azine section. Preferred position, 15 and 25 
per cent extra. (Minimum for full position, 
4 inches). Reading notices, daily or Sunday, 
25 cents a line, solid agate; leaded, 30 cents. 



14 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



City Briefs, 33]; cents. Pure reading matter 
("adv." affixed), 50 cents a line. Classified, 
daily, 1 cent a word; Sunday, IM cents 
a word; (minimum charge, 25 cents); 
Personal and special notices, 2 cents a word. 
(Minimum charge, 30 cents). Caps or black 
faced type, J extra. 

TRIBUNE.— Every morning including SUNDAY. 
Independent. Established 1911. Los Angles Tribune 
Co., publishers. Subscription, by carrier, S3. 60; 
by mail $5; sworn average circulation daily exceeding 
60,000; Sunday, 68,000; 16 to 48 pages, 8 columns; 
length of columns, 20 inches; width 12J'2 ems. 

Advertising rates, agate, daily or Sunday, 12 cents 
a line; 1000 lines, daily, within one year, 7 cents; 2,500 
lines, 6i cents; 5,000 lines, 6 cents a line; when Sunday 
is Used with daily edition, rate for Sunday, 25 per 
cent extra; Sunday only, 4 times, 11 cents a line; 13 
times, 10 cents; 26 times, 9 cents; 52 times, 8 cents a 
line; reading notices, 15 and 25 cents a line; classified, 
1 cent a word. 



WEST COAST MAGAZINE.— Monthly. Lit- 
erary. Established 1906. Grafton Publishing 
Co., publishers. Subscription, $1; guaranteed 
average circulation, 13,000*; 128 pages, 2 columns; 
length of columns, 8 inches; width, 2J/2 inches. Forms 
close 15th preceding month. Office, 223 East 4th 
street. 

Advertising rates, agate, 10 cents a line; preferred 
position, 10 per cent extra; }i page, $4.90; )o page, 
$9.75; one page, $19.50. 



WESTERN EMPIRE (The).— Monthly. 
Rural Home. Horticulture. Established 1900. 
Fruit World Publishing Co., publishers. Sub- 
scription, 50 cents; claimed circulation, 25,000; 
36 pages, 4 columns; leng^th of columns, 15 inches; 
width, 2J^ inches. Can use matrices. Forms 
close 25th of each month preceding issue. Office, 
Chamber of Commerce. 

Advertising rates, S3 an inch; with discount for time 
and space. 

MOUNTAIN VIEW 

SIGNS OF THE TIMES.— Every Wednesday. 
Seventh-day Adventist. Established 1874. 

Pacific Press Publishing Co., publishers. Sub- 
scription, $1.75. Claimed circulation, 23,000; 
16 pages, 3 columns: length of columns, 12i 
inches; width, 2M inches. 

Advertising rates, $2 an inch each insertion. 



SIGNS OF THE TIMES MONTHLY.— 
Monthly. Seventh day Adventist. Established 
1909. Subscription, $1; estimated circulation, 
30,000; 48 pages, 2 columns; length of columns, 
8 inches; width, 2J4 inches. 

Advertising rates, $2 an inch; one page, $21; M and 
^i pages pro rata. Discount on 3 months and longer. 
Reading notices, .50 cents a line. 



OAKLAND 

BRITISH CALIFORNIAN.— Monthly. Brit- 
ish interests. Literary. Established 1897. C. 
B. Sedgwick, publisher. Subscription, $1; 
claimed average circulation, 8,000; 24 pages, 3 
columns; length of columns. 11^ inches: width, 
2} inches. Office, 356 Twelfth Street. 

Advertising rates, SI an inch each insertion. 



CALIFORNIA 



DUFFY'S MAGAZINE AND PACIFIC 
COAST GUIDE.— Monthly. Automobile and Lit- 
erary. Established 1907. Duffy Magazine Co., 
(Inc.), publishers. Subscription, $1; claimed average 
circulation, 6,000; 140 to 200 pages, 2 columns; length 
of columns, 8 inches; width, 25i inches. Office, 
1256 Broadway. 

Advertising rates, }^ inch (minimum space), one 
time, $3.40; one inch, $5.90; 2 inches, $10.15; M page, 
$13.50; H page, $20.30; one page, $33.80. Discount 
on 3 months and longer. 

See advertisement on page 446. 



ENQUIRER. — Every evening except Sunday- 
Independent Republican. Established 1878. 
Enquirer Publishing Co., publishers. Subscription, 
$3; sworn average circulation, 46,770*; 12 to 20 
pages, 7 columns; length of columns, 21 inches; 
width, 2),i inches. Can use matrices. OfBce, 
416-20 Tenth Street. 

Advertising rates, single insertion, agate, 10 
cents a line; 714 lines, 8 cents a line; 1,414 lines, 
7 cents; 2,114 lines, 6 cents; 2,814 lines or more, 
5 cents a line; preferred position, 15 and 25 oer 
cent extra (minimum space for full position, 
3 inches). Minion readers, 35 cents a line; non- 
pareil readers, 25 cents a line; italics, SI a line; 
classified, 1 cent a word. 



TIMES. — Every morning except Sunday. In- 
dependent. Established 1855. Stuart W. Booth, 
publisher. Subscription, S3; estimated circulation, 
7,125; 4 pages, 7 columns; length of columns, 20 inches; 
width, 23,8 inches. Can use matrices. Office, 10003 2 
Broadway. 

Advertising rates, daily, agate, 15 cents per 
inch each insertion; 100 inches, or more, within 
one year, 12 cents an inch; special rates for pre- 
ferred position. Classified, ^ cent a word; 35 cents 
a line, per month. Reading notices, nonpareil, 
5 cents a line; minion, 8 cents a line. 



TRIBUNE. — Everv evening except Sunday 
(4 editions daily). SUNDAY ' MORNING, and 
WEEKLY, Saturdavs. Independent Republican. 
Established 1872. (Sunday, 1906). Tribune Pub- 
lishing Co., publishers. Subscription, daily and 
Sunday, 65 cents a month. Sworn average circula- 
tion for year 1910, daily and Sunday, 42,609*;weekly, 
SI; estimated circulation, 7,000; daily, 20 pages, 
Sunday, 48 to 52 pages, 7 columns; length of 
columns, 21 inches; width, 2 }-s inches. Can 
use matrices. Office, 8th and Franklin Streets. 

Advertising rates, daily, $1.50 an inch (minimum 
space); Sunday, $2 an inch; 2 to 15 times, daily, 
$1.10 an inch; Sundav, $1.50; 16 to 25 times, daily, 
$1; Sunday, $1.40; 26 to 51 times, daily, 90 cents, 
Sunday, $1.20; 52 to 156 times, daily, 85 cents; Sun; 
day, $1.10; 156 to 365 times, daily, 80 cents an inch- 
Sunday, $1 an inch. Open space within one year; 
100 inches, daily, $1 an inch; Sunday, $1.50; 150 
inches, daily, 90 cents an inch; Sunday, $1.30; 200 
inches, daily, 85 cents; Sunday, $1.15; 250 inches, 
daily, 80 cents; Sunday, $1.00 an inch. Double col- 
umn advertisements must be not less than 2 inches 
in depth. Strictly mail order advertising, 6 cents a 
line flat, daily; 8 cents, Sunday. Automobile adver- 
tising, daily or Sunday, $1.50 an inch, flat. Pre- 
ferred position, extra. Cla.ssified, 1 cent a word, 
with discount for time. Reading notices, minion, 
35 cents a line, with discount on 100 lines or more; 
nonpareil, 30 cents a line with discount for space. 



NELSON CHESMAN & CO.'S RATE BOOK. 



15 



CALIFORNIA 



WORLD. — Every Saturday. Socialistic. Estab- 
lished 1907. Branch Oakland Socialist Party, pub, 
lishers. Subscription, SI; claimed circulation, 8,500; 
4 pages, 7 columns; length of columns, 1934 inches; 
width, 2i inches. Office, 521-3 Seventeenth street. 

Advertising rates, 40 cents an inch, with discount 
for space. 



SACRAMENTO 
BEE. — Everv evening except Sunday. Inde- 
pendent. Established 1857. James McClatchy & 
Co., publishers. Subscription, $6; Saturday i.ssue 
only, SI. 50. Sworn average circulation for three 
months ending March 31, 1911, 23,431*; for year 1910, 
21,385*; 16 to 36 pages, 7 columns; length of columns, 
225i inches; width, 2^ inches. Can use matrices. 

Advertising rates, agate, 5 cents a line; next 
reading, 5} 2 cents a line; lull position, 6 cents a line 
(minimum for full position, 3 inches), 2 inch position 
advs., 7J/2 cents a line. Classified, 1 cent a word (mini- 
mum charge, 15 cent). Reading notices (marked), 
25 cents a line; pure reading, 50 cents a line; 
telegraphic readers, $1 a line. 



LIVE STOCK AND DAIRY JOURNAL.— 
Monthly. Live Stock, Dairy and Poultry. Estab- 
lished 1901. Agricultural Publishing Co. (Inc.), 
publishers. Subscription, SI, claimed average cir- 
culation, 9,000; 16 to 24 pages, 4 columns; length of 
columns, 12 inches; width, 23-6 inches. 

Advertising rate, S2 an inch. Time and space dis- 
counts on application. 



SACRAMENTO WEEKLY AND ALTA CALI- 
FORNIA. — Every Saturday. Society. Estab- 
lished 1907. Sacramento Weekly and Alta California 
Publishing Co., publishers. Subscription, S2; claimed 
circulation 15,000; 16 pages, 4 columns; length of 
columns, 12 inches; width, 2}4 inches. Can use 
matrices. Office, 416 J. Street. 

Advertising rates, $1 an inch; 6 inches, one 
time, $5.70; i page. (12 inches), $10.80; ^ page, 
$20.40; one page. $36. 



STAR. — Every evening except Sunday. In- 
dependent. Established 1904. E. H. Car- 
ter, manager. Subscription, 82.50; claimed aver- 
age circulation 6,550; 8 to 16 pages, 8 columns; length 
of columns, 20 inches; width 2 inches. Can use 
matrices. 

Advertising rates, agate, 2 cents a line; in 
position, 2i cents a line; 5,000 lines, within one 
year, 1^ cents a line; in position, 2 cents a line. 
Reading notices, 10 cents a line. Classified, 
4 cents a line. Resorts, publishers, schools 
and colleges, H cents a line. 



CALIFORNIA 



PASADENA 

NEWS. — Every evening except Sunday. Repub- 
lican. Established 1894. Robert S. Armstrong, 
editor. Subscription, S4.50; sworn average circula- 
tion 6,006* net; 10 to 16 pages, 18x23. 

Advertising rates on application. 



UNION. — Every morning including SUND.\Y. 
Republican. Established 1851. The Sacramento 
Publishing Co., publishers. Subscription, $6; 
estimated circulation, daily and Sunday, 11,990; 
12 to 40 pages, 7 columns; length of columns, 
20 inches. Can use matrices. 

Advertising rates, daily or Sunday, agate, less 
than 1,000 lines within one year, .5 cents a line; 
1,000 lines, 4 cents; 5,000 lines, 3 cents a line. 
Po.sition, 10 and 16^ per cent extra. Classified, 
1 cent a word. Reading notices (starred), per 
count line, 25 cents; subsequent insertions, 20 
cents; 30 or more insertions, consecutively, 10 
cents a line per time; not consecutively, one 
month or longer, 15 cents a line; pure reading, 
double price; telegraphic readers, 75 cents a line. 



SAN DIEGO 

SUN. — Every evening except Sunday. In- 
dependent. Established 1881. San Diegan-Sun Co., 
publishers. Subscription, S2.50; sworn average cir- 
j culation, for year 1910, 7,547*; 10 to 16 pages, 8 col- 
I umns; length of columns, 20 and 24 inches; width, 
2 inches. Can use matrices. 

Advertising rates, agate, 2i cents a line; posi- 
tion, 3 cents; 5,000 lines or more, within one 
year or not less than 6 inches per week for 52 weeks, 
2 cents a line; position, 2)-2 cents. Classified, 4 cents 
a line. Resorts, schools and publishers, 2 cents a 
line. Reading notices, 10 cents a line. 



TRIBUNE. — Every evening except Sunday. Re- 
publican. Established 1895. Tribune Company, pub- 
lishers. Subscription, S4; 6 pages, 18x23. 

Advertising rates on application. 



UNION.— Every morning, including SUNDAY. 
Republican. Established 1868. San Diego 
Union Co., publishers. Subscription, 89; Sunday 
onlv, S2. .Sworn average circulation for vear 1910, 
dailv, 7,196*; for January 1911, 9,792*; .Sunday for 
year 1910, 9,020*; for January 1911, 11,035*; 
14 to 40 pages; 7 columns; length of columns, 20}^^ 
inches; width, 2}/^ inches. Can use matrices. 

Advertising rates, less than 100 inches, 50 
cents an inch; next reading. 60 cents; full position, 
80 cents; lOt) inches within one year, 40 cents; 
next reading, 45 cents; full position, 50 cents; 
500 inches, 35 cents; next reading, 40 cents; 
full position, 45 cents; 1,00(3 inches, or more, 
30 cents an inch; next reading, 35 cents; full 
position, 40 cents an inch. Classified, 5 cents a 
line. Reading notices, 25 cents a line; tele- 
graphic readers, 75 cents per count line. 



SAN FRANCISCO 

ADJUSTER.— Monthly. Insurance. Estab- 
lished 1891. J. A. Carey, publisher. Subscrip- 
tion, S3; claimed circulation, 6,000; 68 pages, 7x10. 
Office, 235 Montgomery Street. 

Advertising rates on application. 



AMERICAN ASIATIC JOURNAL OF COM- 
MERCE. — Monthly. Commercial. Established 
1903. American- Asiatic (Inc.), publishers. Sub- 
scription $3; estimated circulation, 6,500; 36 
pages, 9x14. 

Advertising rates on application. 



16 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



AMERICAN MOTOR NEWS.— M o n t h 1 y. 
Automobiles. Established 1<J05. Alex E. Bey- 
fuss Co., publishers. Subscription, $1; claimed 
average circulation, 7,940; 64 pages, 2 columns; 
length of columns, 8 inches; width, 2} o inches. 
Can use matrices. Office, Central Trust Building. 

Advertising rates, 3-^ page, So; one page, $35; ]4, 
and ]/'2 pages pro rata. Discount, 10 and 20 per cent 
on 6 and 12 months respectively. 



AMERICAN SUNDAY 
New York City. 



MAGAZINE.— See 



AMERICAN WEEKLY.— Every Wednesday. 
Published in connection with daily Examiner. Es- 
tablished as Examiner 1865; name changed 1909. 
Examiner Printing Co., publishers. Subscription, 
SI; estimated circulation, 40,000; length of columns, 
20 inches; width, 2^ inches. Can use matrices. 
Office, Examiner Building. 

Advertising rates, agate, 15 cents a line; 13 times, 
within three months, 13}2 cents; within six months, 
14 cents; within one year, 14,V2 cents; 26 times within 
six months, 13^2 cents; within one year, 14 cents; 
39 times, within one year, 133^2 cents; 52 times, 13 
cents; 1,000 lines within one month, 13 cents; within 
three months, ISJ-^ cents; within six months, 14 cents; 
within one year, 14J4 cents; 1,750 lines, within one 
month, 12 cents; within one year, 14 cents; 3,000 lines, 
within one month, 11 cents; within one year, 13J^2 
cents; 5,000 lines, within one month, 934 cents; within 
one year, 13 cents; 7,500 lines, witiiin three months, 

9 cents; within one year, 12 cents a line. Classified, 

10 cents a line (7 words), each consecutive insertion, 
8 cents a line. Medical, 33J per cent additional to 
regular rate. Reading notices "adv." affixed, agate, 
20 cents a line; top head (heading counts as 2 line.s), 
25 cents a line; nonpareil, 30 cents a line. 



ARCHITECT AND ENGINEER OF CALI- 
FORNIA.— Monthly. Architectural. Established 
1905. Architect and Engineer Co., publishers. 
Subscription, $1.50; estimated circulation, 8,500; 
174 pages, 2 columns; length of columns, 8 inches; 
width, 2J4 inches. Can use matrices. Office, 
Monadnock Building. 

Advertising rates, J^ page, $9.75; M page, 
$15.75; Vi page, $25.50; one page, $48. Dis- 
count, 20 per cent on six months; 33 per cent 
on one year. 



ARGONAUT.— E V e r y Saturday. Indepen- 
dent Republican. Established 1877. Argonaut 
Publishing Co., publishers. Subscription, $4; 
estimated circulation, 7,500; 16 pages, 4 col- 
umns; length of columns. 14 inches; width 2j, 
inches. Office, 207 Powell Street. 

Advertising rates, agate, 14 cents per line; every 
other week, 15 cents a line; alongside reading, 16 
cents; top of column, 17 cents. Reading notices, 50 
cents a line; advertising reading notices, 25 cents a 
line. Classified reading notices, 10 cents a line. Dis- 
count on 13 or more insertions. 



BREEDER AND SPORTSMAN.— Every Sat- 
urday. Sporting. Established 1882. F. W. 
Kelley, publisher. Subscription, $3; estimated 
circulation, 6,000; 24 pages, 4 columns; length of 
columns. 14 inches; width, 2i inches. Office 
Pacific Building. 

Advertising rates, 1 inch, one time, $2; one 
month, $5; three months. $13; six months. $24.50; 
one year, $4 1. .50. Reading notices, nonpareil, 
25 cents a line; pure reiiding, 50 cents per count line. 



CALIFORNIA 



BULLETIN (The).— Every evening except 
Sunday. Republican. Established 1855. R. A. 
Crothers, proprietor. Subscription, 25 cents a month 
in city, Oakland, Alameda and Berkeley, and by 
mail, by carrier outside above mentioned cities, 
40 cents a month. Sworn average circulation, for 
first six months in 1911, 70,317; 12 to 24 pages, 7 
columns; length of columns, 20 inches; width, 2^ 
inches. Can use matrices. Office, 767 Market 
Street. 

Advertising rates, agate, 20 cents a line; 26 
times, 19 cents; 52 times, 18 cents; 156 times, 16 
cents; 312 times, 14 cents. Open space within 
one year, 2,500 lines, 19 cents a line; 5,000 lines, 
18 cents; 10.000 lines, 16 cents; 15.000 lines, 
15 cents; 25,000 lines, 14 cents a line; first page, 
50 cents a line. Preferred position, 25 per cent 
extra. New publications, 5 cents a line. Strictly 
mail order advertising, 15 cents a line, flat. Double 
column advertisements must not be less than 42 lines 
deep. Reading notices, telegraphic, $1.25 a line; 
nonpareil, starred, 75 cents; agate marked "adv." 
50 cents a line. 

See advertisement on page 543. 



CALIFORNIA CHRISTIAN ADVOCATE.— 
Every Thursday. Methodist. Established 1851. 
.lennings & Graham, publishers. Subscription, 
$1.50. Claimed circulation, 6,000; 24 pages, 3 col- 
umns; length of columns, 11?^ inches; width, 2J^ 
inches. Forms close two weeks in advance. 

Advertising rates, agate, 4 cents a line. Read- 
ing notices, 8 cents a line. Special positions, 
20 per cent extra; minimum space, 5 lines. 



CALIFORNIA FRUIT GROWER.— Every 
.Saturday. Fruit trade and Horticulture. Es- 
tablished 1888. H. C. Rowley, editor. Sub- 
scription. $2. Claimed average circulation, 
7,000; 16 to 20 pages, 4 colunms; length of col- 
umns, 12 ?i inches; width, 23 s inches. Office, 
460 Montgomery Street. 

Advertising rates, 75 cents an inch per week; 
over 4 weeks, 60 cents an inch. 



CALL. — Every morning including SUNDAY, 
and WEEKLY CALL, Wednesdays. RepubUcan. 
Established 1856. John D. Spreckles, proprietor. 
Subscription, daily, $8; guaranteed average circula- 
tion, daily, 62,11,5*; Sunday, 73,799*; weekly, $1.50; 
circulation, 12,000; daily, 14 to 24 pages; Sunday, 
48 to 72 pages; weekly, 12 to 16 pages, 7 columns; 
length of columns, 2lj^ inches; width, 23b inches. 
Can use matrices. Office, Market and Third Streets. 

Advertising rates, daily, agate, less than 1,000 
lines, 20 cents a line; Sunday, 2.') cents; 26 times 
or 1,000 lines, within one year, daily, 18 centfi; 
Sunday, 22 cents; 52 times or 3.000 lines, daily, 
17 cents; Sunday, 20 cents; 104 times or 5,000 
lines, daily, 16 cents; Sunday, IS cents; 156 times 
or 7.000 lines, daily, 14 cents; .Sunday, 16 cents. 
Position next reading, 2 cents a line extra; full 
position, 3 cents per line extra (minimum space 
for full position, 42 lines; minimum space for run 
of paper, 14 lines). Chussified, daily or Sunday, 
12 cents .a lino; matrimonial, personals and 
medical, 25 cents a line. Double column advs. 
must be at least 35 lines ileep; triple columns, 56 
lines; quadruple columns, 70 lines. Special 
rate for publishers, educational and resorts, 18 
cents a line. Mail order advertising, daily, 14 cents 



NELSON CHESMAN & CO.'S RATE BOOK. 



17 



CALIFORNIA 



a line; Sunday, 16 cents a line. Reading notices, 
daily or Sunday, with "adv." affixed, 7.5 cents per 
nonpareil line; without inark.s, $1 per nonpareil line; 
telegraphic news, SI. .50 per nonpareil line. No 

adv'ertiscinents of any description on first page. 
Weekly, display or cl:i.ssified, 10 cents per agate 
line, each insertion. No discount for time or space. 
Reading notices, 25 and 30 cents a line. 



CAMERA CRAFT.— Monthly. Photographic, 
Established in 1900. Subscription, il. Claimed 
circulation exceeding 12,500; 9G pages, 2 columns; 
length of columns, 8 inches; width 28 inches, fan 
use matrices. Forms close 1.5th preceding mouth. 
Office, Call Building. 

Advertising rates, ,',, page (one inch), one 
time, $.3.75; one page, $60; i, i and i pages, pro 
rata. Discount 10 and 20 per cent on 6 and 12 
months, respectively. 



CHRONICLE. — Every morning iticluding 
SUNDAY.and WEEKLY, Wednesdays. Indepen- 
dent. Established 1865. M. H. De Young, 

proprietor. .Subscription, daily, with Sunday, 
$8; guaranteed circulation, net daily, 72,37.5*; 
Sunday, sworn average circulation, 88,891; 
weekly, SI. .50; claimed circulation, 32,000; 16 pages 
(Sundays, 64 pages; weekly, 16 pages); 7 columns; 
length of columns, 2Uci inches; width, 214 inches. 
Can use matrices. OfHte, Kearney, Geary and 
Market Streets. 

Advertising rates, daily, agate, 20 cents a line; 
next reading, 22i cents; full position, 25 cents a 
line. Sunday edition, 22^ cents a line; next 
reading. 25 cents; full position, 30 cents a line. 
Financial page, 2.5 cents a' line; publishers, 20 cents a 
line. Discounts, 52 insertions in one year, (minimum 
space, 28 lines), 5 per cent; 104 insertions, 7} i per 
cent; 156 insertions, 10 per cent, or 1,.500 lines witliin 
one year, 2\i per cent; 2, .500 lines, 5 per cent; 5,000 
lines, 7i per cent; 10,000 lines, 10 per cent; 
minimum space for double column advertise- 
ments, .35 lines in depth; triple column, 56 lines. 
(Minimum space for position, 42 lines). Clas- 
sified, 12^ cents a line first insertion; 10 cents 
each subsequent consecutive insertion; personals, 
15 cents; financial, medical and business oppor- 
tunities, 15 cents a line; reading notices, with  
affixed, and set in agate, with or without heading, 
(heading counts 2 lines), ,50 cents per line eacTi 
insertion. Nonpareil notices, $1 and $1.25 per 
line; with *, 75 cents a line. Weekly, display, 25 
cents a line first; subsequent insertions, 20 cents. 
Reading notices in weeKly same as in daily. 



COAST BANKER.— Monthly. Financial. Es- 
tablLshed li)()8. Coast Hanker Publishing Co. 
(Inc.), publishers. Subscription, $2; claimed 
circulation, 7.500; 64 to 200 pages, 3 columns; length 
of columns, ll)i inches; width, 2} J inches. Can use 
matrices. Office, 454 Montgomery Street. 

A-dvertising rates, $3 an inch. Reading 
notices, 50 cents per agate line. 



COAST SEAMEN'S JOURNAL.— Every Wed- 
nesday. Maritime. Established 1887. Sailors' 
Union of the Pacific, publishers. Subscription. 
$2; claimed average circulation for year 1910, 
8,100; 16 pages, 4 columns; length of columns, 13| 
mches; width, 2i inches. Office, 44-46 East 
Street. 



CALIFORNIA 



Advertising rates, one inch, one time, $1; one 
month, $3; three months, $9; six months, $16. .50; 
one year, S30. Reading notices, 15 cents a line, 
brevier. 



COLONIA SYIZZiniA.— Every Tuesday and 
Friday. Swiss-Italian. Republican. Estab- 
lished 1879. .Swi.ss-American Publishing Co. 
(Inc.), publishers. Subscription, $5; 8 pages, 
18 X 23. Office, 525 Montgomery Street. 

Advertising rates on application. 



DEMOKR.\T. — Every morning except Sun- 
day, and SONNTAGSBLATT DES CALI- 
FORNIA DEMOKRAT, Sundays. German. 
Independent. Established 1853. Guaranteed 
circulation, daily, 6,100; .Sunday, claimed cir- 
culation, 9,700; daily, 8 pages (Sunday, 14 
pages), 7 columns; length of columns, 20}4 
inches; width, 23 it inches. Office, 51 Third Street. 

Advertising rates, daily and Sunday, agate, 5 
cents a line; 1,000 lines within one year, 3 cents; 2,000 
lines, 2J^ cents; 3,000 lines, 2 cents; 6,00(1 lines, 1% 
cents; 10,000 lines, Ijo cents a line; full position, 2,5 
per cent extra. Classified, 10 cents a line; 10 per 
cent discount on 3 or more insertions. Reading 
notices, 15 and 25 cents a line (no reading notices on 
first page.) 



EXAMINER. — Every morning, including 
SUNDAY, and AMERICAN WEEKLY,Wednes- 
days (which see). Established 1865. Examiner 
Printing Co., publishers. Subscription, daily 
and .Sunday, $8; guaranteed average circula- 
tion for year KtlO, daily, 97,216 (Sunday, for same 
period, 180,563); daily, 16 to 24 pages (Sunday, 84 
to 90 pages); 7 columns; length of columns, 20 inches; 
width, 2i inches. Can use matrices. Office, Spear 
and Folsom Streets. 

Advertising rates, daily, agate, 25 cents a line. 
Preferred positions, 30 and 35 cents a line. On 
10,000 lines, 5 per cent discount; on 20,000 lines, 
10 per cent; on 30,000 lines, 1.5 per cent; on 
50,000 lines, 20 per cent. Automobile and book ad- 
vertising, daily, 20 cents a line; .Sunday, 25 cents. 
Discount on 5,000 lines, within one year, .5 per cent; 
10,000 lines, 10 per cent. Cla.ssified, 20 cents a line 
one time; 15 cents a line afterward on consecutive in- 
sertions; if e. o. d., 18 cents a line; personals, 30 cents a 
line first time; 20 cents each .subsequent consecutive 
in.sertion. Reading notices, agate, top head, 60 cents 
per line; no head, .50 cents; first page, with or without 
heading, $2 a line in daily edition, nonpareil (heading 
to count two lines). .Sunday, display, 30 cents a 
line, agate; preferred positions, 35 and 40 cents a line. 
Reading notices, .Sunday, agate, top head, 75 cents 
a line; without heading, 60 cents a line. Cla.ssified 
in Sunday edition, 25 cents a line; personals 30 cents 
a line, each insertion. No extra charge for cuts or 
display, and no extra charge for broken columns, 
providing such advertisements occupy not less than 
42 lines in depth in double column, or less than 75 
lines in triple column, or less than 100 lines in depth 
in four column ads. 



HARDWARE WORLD, PLUMBING AND 
HEATING.— Monthly. Trade. Established 
1906. Hardware World Publishing Co., publish- 
ers. Subscription, .50 cents; claimed average 
circulation, 7,000; 140 pages, 2 columns; length 
of columns, 9 inches; width, 3 inches. Office, 
Phelan Building. 



18 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



Advertising rates, K page, one time, $7; J4 page, 
$12; Yi page, $20; one page $35; 10 per cent discount 
on yearly contracts. 

JAPANESE AMERICAN (The).— Daily, includ- 
ing SUNDAY. Japanese. Non-political. Estab- 
lished 1894. T. Kobayashi, editor and publisher. 
Subscription, $8; claimed circulation, 11,500; 8 
pages, 9 columns; length of columns, 16 inches; 
width, 2J^ inches. Office, 340 Mason Street. 

Advertising rates $1 an inch; one week, $4.50; 
one month, $6; three months, $15; Further rates 
on application. 

JAPANESE NEW WORLD.— Every morning, 
including SUNDAY. Independent. Established 
1894. New World Publishing Co., publishers. Sub- 
scription, $9; estimated circulation, 5,000; 8 pages, 
17x22. Office, 950 Geary Street. 

Advertising rates on application. 



JEWISH TIMES (The).— Every Friday. Jew- 
ish. Established ISoo. Dawson Mayer and 
Rev. M. S. Levy, editors. Subscription, $3; 
estimated circulation, 10,000; 20 pages, 4 columns; 
length of columns, 12 inches; width, 2]/^ inches. 
Office, Pacific Building. 

Advertising rates on application. 



LABOR CLARION.— Every Friday. Labor. 
Established 1902. San Francisco Labor Council 
publishers. Subscription, $1; estimated circulation, 
10,000; 16 pages, 3 columns; length of columns, 12 
inches; width, 2^8 inches. Can use matrices. Office, 
316 14th Street. 

Advertising rates $1 an inch. Further rates on 
application. 



LEADER.— Every Saturday. Catholic. Irish. 
Independent. Established 1901. The Leader 
Pubhshing Co., publishers. Subscription, $2; 
claimed circulation, 27,250; 8 pages, 7 columns; length 
of columns, 20^8 inches; width, 2y^ inches. Office, 
643 Stevenson Street. 

Advertising rates, $1 an inch; three months, 90 
cents an inch; one year, 85 cents an inch, per time. 
Discount on 5 inches or more. 



MINING AND ENGINEERING REVIEW.— 
Every Saturday. Mining. Established 1889. 
Review Publishing Co., publishers. Subscrip- 
tion, $3; 14 pages, 10 x 13. Office, 534 Jackson 
Street. 

Advertising rates on application. 



MINING AND SCIENTIFIC PRESS.— Every 
Saturday. Mining and engineering. Estab- 
lished 1860. Dewey Publishing Co., publishers. 
Subscription, $3; claimed average circulation 
7,400; 84 pages, 2 columns; length of columns, 
11 inches; width 3>^ inches. Office, 667 Howard 
Street. 

Advertising rates, $2 an inch, with discount 
for space used within one year. 



MONITOR.— Every Saturday. Catholic. Es- 
tablished 1858. Monitor Publishing Co. (Inc.), 
f)ublishers. Subscription, $2.50; estimated circu- 
ation, 26,000; 8 pages, 7 columns; length of 
columns, 21 inches; width, 2\ inches. Can 
use matrices. Office, 1122 Mission Street. 



CALIFORNIA 



Advertising rates, 75 cents an inch; pre- 
ferred position, 25 per cent extra. Discounts on 
monthly contracts, 15 per cent; three months, 20 
per cent; six months, 30 per cent; one year, 40 per 
cent. Reading notices, 25 cents a line. 



NEWS. — Every evening except Sunday. In- 
dependent. Established 1903. The Daily News 
Publishing Co., publishers. Subscription, S3; guaran- 
teed average circulation, 32,363; 6 to 8 pages, 8 columns; 
length of columns, 20 inches; width, 2 inches. Can 
use matrices. Office, 340 Ninth Street. 

Advertising rates, 8 cents a line; discount on 5,000 
lines or more, within one year. Reading notices, 
35 cents a line. Classified, Resorts, schools and 
colleges 7 cents a line flat. 

NEWS LETTER AND CALIFORNIA AD- 
VERTISER. — Every Saturday. Independent. 
Satirical. Established 1856. F. Marriott, pub- 
lisher. _ Subscription, $4; claimed average 
circulation, 25,000; 36 pages and cover, 2 col- 
umns; length of columns, 11 inches; width, 
3 ?4 inches. Forms close Wednesdays pre- 
ceding. Office, 21 Sutter Street. 

Advertising rates, agate, first insertion, 25 
cents a line; discount, 5 per cent on 3 months; 
10 per cent on six months; 20 per cent on one 
year. Nonpareil reading notices, 50 cents a 
line. Long primer, $1 a line; minimum space, 
5 lines; position, 25 per cent extra. 



ORCHARD AND FARM— IRRIGATION.— 

Monthly. Agricultural. Established 1901. Country 
Life Publishing Co., publishers. Subscription, 25 
cents; guaranteed circulation, 37,282*; 32 to 42 pages, 
4 columns; length of columns, 12 inches; width, V/i 
inches. Forms close 20th preceding month. Office, 
135 Kearny Street. 

Advertising rates, agate, 20 cents a line; one 
page, $115. Discounts, 10 and 20 per cent on 
6 and 12 months, respectively, or 20 per cent dis- 
count on 2,000 line contract. Classified, 3 cents 
a word. Reading notices, 50 cents a line. 

See advertisement on page 508. 



ORGANIZED LABOR.— Every Saturday. 
Labor. Established 1900. The Organized Labor 
Publishing Co. (Inc.), publishers. Subscription, 
$1.50. Guaranteed circulation 26,500; 8 pages, 
6 columns; length of columns, 20 inches; width, 
2\ inches. Office, 1122 Mission Street. 

Advertising rates, $1 an inch each insertion. 



OUR NAVY.— Monthly. Naval. Established 
1899. Our Navy Publishing Co., publishers. Sub- 
scription, $1.50; claimed average circulation, 10,250; 
64 to 80 pages, 2 columns; length of columns, 8 inches; 
width, IVi inches. Office, Naval Training Station, 
Yerba Buena Island. 

Advertising rates on application. 



OVERLAND MONTHLY.— Monthly. Liter- 
ary. Established 1868. Overland Monthly Co., 
publishers. Subscription, $1.50; claimed circulation, 
75,000; 144 pages, 2 columns; length of columns, 8 
inches; width, lYi inches. Can use matrices. Forms 
close 15th of preceding month. Office, 21 Sutter 
Street. 

Advertising rates, agate, per line, 35 cents; 1 page, 
$70; y%, li and H pages, pro rata; special position 
extra. Discounts, 10 per cent on 3 pages used within 
one vear, or 12 consecutive insertions. 



NELSON CHESMAN & CO.'S RATE BOOK. 



19 



CALIFORNIA 



PACIFIC COAST HOTEL GAZETTE.— Every 
Saturday. Hotel and R. R. Established 1876. 
VVm. P. Harrison and Martial Davoust, publishers. 
Subscription, S3; claimed circulation, 7,500; 12 pages, 
4 columns; length of columns 16 inches; width, 2\-i 
inches. Office, 163 Sutter Street. 

Advertising rates, SI per inch each insertion. 



PACIFIC COAST MUSICAL REVIEW.— Every 
Saturday. Musical. Established 1900. Musical Re- 
view Co., publishers. Subscription -S2; estimated 
circulation, 6,700; 60 pages, 7x10. Office, 36 O'Farrell 
Street. 

Advertising rates on application. 



PACIFIC DAIRY REVIEW.— Every Thurs- 
day. Trade. Saylor Publishing Co., publishers. 
Subscription, SI; claimed circulation, 6,800; 24 pages, 
9x12. Office, 78 Clay Street. 

Advertising rates, $2 an inch, with discount for 
time or space. 



PACIFIC GRAPHIC MAGAZINE.— Monthly. 
Literary. Established 1910. The Graphic Publish- 
ing Co., publishers. Subscription, SI. 50; claimed 
average circulation, 35,000; 114 pages, 2 columns; 
length of columns, 8 inches; width, 25^8 inches. Can 
use matrices. Office, Pacific Building. 

Advertising rates, $5 an^inch; J^ page, SIO; J4 page, 
S15: M page, S30; one page, S50; back cover page, 
SlOO; classified, 75 cents a line. Di-scount, 10 and 20 
per cent on 6 and 12 months respectively. 

See advertisment on page 521. 



POST. — Every evening except Sunday. In- 
dependent. Established 1871. S. Fred Hogue, 
publisher. Subscription, S3; sworn average circula- 
tion for five months ending February 28, 1911, 46,577*; 
16 to 36 pages; 7 columns; length of columns, 20 inches; 
width, 2.18 inches. Can use matrices. Office, 727 
Market Street. 

Advertising rates, transient, agate, 15 cents 
a line; 26 times, or 1,400 lines, within one year, 
10 cents a line; 52 times, or 3,500 lines, 9 cents; 
104 times, or 7,000 lines. 8 cents; 156 times, 
or 1,000 lines, 7 cents; 312 times, 6 cents a line; strictly 
mail order advertising, 7 cents a line, flat. Preferred 
position, 10 and 25 per cent extra (minimum space 
for full position, 3 inches). Strictly mail order ad- 
vertising, 7 cents a line, flat. Financial, 15 cents a 
line; 3 months, or longer, 12 cents; educational and 
publishers, 15 cents; 3 months, or longer, 10 cents a 
line. Reading notices (marked), 25 cents a line; 
double head readers, 50 cents; telegraphic readers, 
$1.50 a line. Classified, 10 cents a line with 
discount on .3 or more insertions. 
See advertisement on page 526. 

SUNSET MAGAZINE.— Monthlv. Literary. 
Established 1898. Wm. Woodhead, manager. Sub- 
scription, $1.00; claimed circulation, 125,000; 224 
pages, 2 columns; length of columns, 8 inches; width, 
2J^ inches. Form.s close 10th preceding month. 
Office, 313 Battery Street. 

Advertising rates, agate. 75 cents a line; one 
page, one time, $150; i and J pages, pro rata; 
inside cover page $200; outside cover (3 colors), 
$400. Discounts, 10 per cent on 3 pages, or 12 
insertions within one year; 15 per cent on 6 pages 
within one year. Classified, 75 cents a line (mini- 
mum 4 lines). 



CALIFORNIA 



TOWN AND COUNTRY JOURNAL.— Semi- 
monthly. Agricultural. Established 1884. Town 
and Country Journal Co. publishers. Subscrip- 
tion, $1; sworn circulation exceeding 40,000*; 32 pages, 
4 columns; length of columns, 13 inches; width, 2^ 
inches. Office, 1005 Market Street. 

Advertising rates, agate, 25 cents a line: discount 
on 500 lines, or more. Preferred position, 15 per cent 
extra. 



TOWN TALK.— Every Saturday. Society. 
Democratic. Established 1898. Town Talk 
Publishing Co., publishers. Subscription, $4; 
estimated circulation, 15,000; 40 pages, 2 col- 
umns; length of columns, 10 inches; width, 3^ 
inches. 

Advertising rates, agate, alongside of, or di- 
rectly following reading matter, 25 cents a line; 
subsequent insertions 15 cents; full position, 25 
per cent extra. Discounts, six months, 10 per 
cent; one year, 15 per cent. Reading notices, 
nonpareil, 25 cents a line; brevier, 50 cents a 
line. 



TRESTLE BOARD.— Monthly. Masonic. 

Established 1887. The Trestle Board Company, 
publishers. Subscription, $1; estimated circu- 
lation, 15,000; 38 pages, 2 columns; length of 
columns, 8 inches; width, 2J inches. Can use 
matrices. Forms close 20th preceding month. 
Office, 862 Mission Street. 

Advertising rates, $2.50 an inch; J page, one 
time, $8; j page, $15; one page, $25. Discount, 
one year, 25 per cent. 



VOCE DEL POPOLO.— Every morning except 
Sunday. Italian. Independent. Established 

1859. La Voce Del Popolo, Publishing Co., pub- 
lishers. Subscription, $6; claimed circulation, 8,000; 
6 pages, 7 columns; length of columns, 21 inches; 
width, 2]/i inches. Office, 604 Montgomery Street. 

Advertising rates, 50 cents per square, first 
insertion ; 40 cents for subsequent insertions; 
1 month, So an inch single column per month ; 3 mos ., 
S20; 12 mos., S60. Special position extra. Reading 
notices, 25 cents a line. 



WASP. — Every Saturday. Independent. Repub- 
lican. Established 1876. Wasp Publishing Co. 
(Inc.), publishers. Subscription, 15; claimed cir- 
culation, 17,800; 32 pages, 3 and 4 columns; length 
of columns, 10 inches; widths, 3*2 and 2}i inches. 
Office, 121 Second Street. 

Advertising rates, $2.50 an inch; 13 times, $2; 
26 times, $1.75; 52 times, $1.50 an inch, per time. 
Reading notices, 25 to 50 cents a line. Preferred 
position, 10 and 25 per cent extra. Standard 
measure 1/3 off above rates. 



WESTERN WORLD MAGAZINE.— Monthly. 
Literary. Established 1896. The Western 
World Publishing Co., publishers. Subscription 
$1; estimated circulation, 15,000; 80 pages, 2 col- 
umns; length of columns, 8 inches; width, 2i 
inches. Office, 915 Van Ness Avenue. 

Advertising rates, one page, $40; J, J and i 
page, pro rata. Discounts .5 and 10 per cent on 
6 and 12 months, respectively. 



20 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



SAN JOSE 

MERCURY. — Every morning including SUN- 
DAY MERCURY-HERALD. HERALD every 
evening except Sunday. Republican. Estab- 
lished 1852. MercuryPublishing Co., publishers. 
Subscription, Mercury, $7.20; Herald, $6; sworn 
combined circulation, daily and Sunday for year 
1910, 11,377*; daily, 14 pages, (Sunday, 24 
pages), 7 columns; length of columns, 20 inches; 
width, 2 }'i inches. Can use matrices. 

Advertising rates agate, including morning 
and evening editions, 3 cents a line each inser- 
tion; preferred positions 10 and 25 per cent 
extra. Classified, 1 cent a word. Reading 
notices, nonpareil, 2 cents a word each insertion; 
minion, 3 cents a word; telegraphic readers, 75 
cents per line. 



CALIFORNIA 



TIMES.— Every morning including SUNDAY. 
Independent. Established 1906. Clifford J. 
Owen, publisher. Subscription, $6; sworn aver- 
age circulation for six months ending January 
31, 1910, 6,628*; 8 to 16 pages, 7 columns; length 
of columns, 20 J4 inches; width, 2}s inches. Can 
use matrices. 

Advertising rates, less than 100 inches, 35 
cents an inch; 100 inches, 30 cents an inch; .500 
inches, 25 cents an inch; 1,000 inches, 23 cents; 3,000 
inches, 22 cents; 5,000 inches, 20 cents an inch. Pre- 
ferred position, 15 per cent extra. Classified (mini- 
mum 3 lines), 6'1> cents a line (6 words), with discount 
on 2 or more consecutive insertions. Reading 
notices, 15 cents a line first insertion; 10 cents 
a line each subsequent insertion. 



COLORADO 



COLORADO SPRINGS 

GAZETTE.— Every morning, including SUN- 
DAY. Republican. Established 1878. Colorado 
Springs Gazette Co., publishers. Subscription, 
daily, $7; Sundav, %2; claimed circulation, daily, 
10,249; Sunday, 15,149; daily, 8 to 16 pages (Sun- 
day, 36 to 50 pages), 7 columns; length of columns, 
21 inches; width 2J8 inches. Can use matrices. 

Advertising rates, daily or Sunday, agate. 6 
cents a line; one week, 5 cents; two weeks, 4 32 
cents; one month, 4 cents; three months, 3J-2 
cents; si.x months, 3 cents; one year, 2J2 cents 
a line, per time. Open space, within one year, 
1,000 lines, 5 cents a line; 3,000 lines,4 cents;5,000 
lines, 3 cents; 10,000 lines, or more, 2H cents a 
line; full position, 25 per cent additional. Classified, 
1 cent a word (minimum charge, 15 cents). 
Pure reading notices, 25 cents a line with dis- 
count on 500 lines and over; bold face heading 
double price; telegraphic readers, 50 cents per 
count line. 



HERALD-TELEGRAPH.— Every evening, ex- 
cept Sunday. Independent. Established 1877. Even- 
ing Telegraph Publishing Co., publishers. Sub- 
scription, $4.80. Estimated circulation, 9,000; 
10 to 16 page-s, 7 columns; length of columns, 21 
inches; width, 2J inches. Can use matrices. 

Advertising rates, agate, 6 cents a line; 1,000 lines, 
4 cents; 3,000 lines, 3 cents; 5,000 lines, or more, 232 
cents a line; special positions, 10 and 25 per cent extra. 
Classified, 1 cent a word (minimum charge, 15 cents). 
Reading notices, 25 cents per count line, with dis- 
count on 1,000 lines, and over; telegraphic readers, 
50 cents per count line. 



DENVER 

AMERICAN MOTOR .JOURNAL.— Monthly. 
Automobile. Established 1906. American 
Motor .Journal Co., (Inc.), publishers. Sub- 
scription, $1.; 28 pages, 9x12. Office, 1409 
Welton Street. 

Advertising rates on application. 



CAPITAILE (La.).— Every Saturday. Italian. 
Independent. Established 1907. G. Mapelli, 
publisher. Subscription, $2. Claimed cir- 
culation, 9,000; 4 pages, 7 columns; length of 
columns, 21 ^2 inches; width, 234 inches. Office, 
2404 Sixteenth Street. 

Advertising rates on application. 



CATHOLIC REGISTER (also publishes Colo- 
rado Springs edition). — Every Thursday. Cath- 
olic. Established 1905. Catholic Publishing Society, 
publishers. Subscription, $1.50; claimed combined 
circulation, 5,000; 8 pages, 7 columns; length of col- 
umns, 2134 inches; width, 23^8 inches. Forms close 
Wednesday preceding. Office, 1824 Curtis Street. 

Advertising rates, covering both editions, 40 
cents an inch, with discount on one month or longer, 
or 5 inches in space, or more. Reading notices, 15 
cents a line. No advertising on first page. 

See advertisement on page 539. 



CLAY'S REVIEW.— Every Saturday. Inde- 
pendent. Established 1898. Perry A. Clay, 
publisher. Subscription, $1; estimated circula- 
tion, iz,250; 8 pages, 7 columns; length of col- 
umns, 22 inches; width, 2J inches. Can use 
matrices. Office, 1824 Curtis Street. 

Advertising rates on application. 



COLORADO GRAPHIC— Every Saturday. 
Non-political. Graphic Publishing Co., publishers. 
Subscription, $1; 8 pages, 17x24. Office, 632 Seven- 
teenth Street. 

See advertisement on page 520. 



EXPRES.S. — Every evening except Sunday. 
Independent. Established 1906. The Denver Ex- 
press Publishing Co., publishers. Subscription, 
$3; sworn average circulation for year 1910, 15,730*; 
8 pages, 8 columns; length of columns, 22 inches; 
width, 2 inches. Can use matrices. Office, 1445 
Cherokee Street. 



NELSON CHESMAN & CO.'S RATE BOOK. 



21 



COLORADO 



Advertising rates, agate, 6 cents a line; 5,000 
lines or more, within one year, or not less than 6 inches 
per week for 52 weeks, 5 cents a line. No special 
position sold or guaranteed. No patent medicine, 
medical or liquor advertisements accepted. Read- 
ing notices, run of paper, 25 cents a line. Classified, 
7 cents a line (6 words). Resorts, publishers, schools 
and colleges 5 cents a line. Minimum space for 
display, 7 lines. 

FIELD AND FARM.— Every Saturday- 
Agricultural and Live Stock. Established 1885- 
Lute M. Wilcox, publisher. Subscription, $21 
claimed circulation, 32,000; 16 pages, 4 columns! 
length of columns, 13 inches; width, 2J^ inches. 
Forms close Wednesday preceding. Office, 1516 
Arapahoe Street. 

Advertising rates, agate, 15 cents a line; 3 
months, or 500 lines, 14 cents; 6 months, or 1,000 
lines, 13 cents; one year, or 2,000 lines, 12 cents 
a line; preferred position, 25 per cent extra. 
Classified, 2 cents a word. Reading notices, 25 
cents per count line. 

HEROLD. — Every Saturday. German. Inde- 
pendent. Established 1872. German Printing and 
Publishing Co., publishers. Subscription, $2; 
claimed circulation, 12,800; _ 12 pages, 7 columns; 
length of columns, 21^ inches; width, 2 1/3 
inches. Office, 1429-1431 Market Street. 

Advertising rates, 35 cents an inch. Readers, 10 
cents a line. 



MEDICAL TIMES AND UTAH MEDICAL 
JOURNAL. — Monthly. Medical. Established 
1882. Medical Times Publishing Co., publishers. 
Subscription, $1; claimed average circulation, 
5,230; 100 pages, 2 columns; length of columns, 
8 inches; width 2}'2 inches. Forms close 20th 
preceding month. Office, 1839 Champa Street. 

Advertising rates, ]/$ page, on yearly con- 
tract, $3 per time; M page, $5; J 2 page $9; 
one page, $15. Preferred position extra. 

MINER'S MAGAZINE.— Monthly. Socialist. 
Established 1900. Western Federation of Miners, 
publishers. Subscription, $1; claimed circulation, 
7,800; 16 pages, 2 columns; length of columns, 9 inches. 
Can use matrices. Office, Railroad Building. 

Advertising rates on application. 

MINING INVESTOR.— Every Monday. Mining. 
Established 1895. The Mining Investor Publishing 
Co., publishers. Subscription, S2. Refuses to quote 
circulation; 32 pages, 3 columns; length of columns, 
11 inches; width, 16 ems. Forms close Thursday 
preceding. Office, 1840-46 California Street. 

Advertising rates, S2.50 an inch; per page, S75; 
special rates for 3 inches, or more, each issue, for one 
year. 

MINING RECORD.— Every evening except 
Sunday (Saturday issue used as Weekly). Mining. 
Established 1889. General Publishing Sj-ndicate, 
publishers. Subscription, S5; estimated circulation, 
daily, 9,960; Saturday edition only, S2; estimated 
circulation, 27,000; daily, 4 to 12 pages; Saturday, 
16 to 32 pages, 7 columns; length of columns, 22 
inches; width, 2}^ inches. Can use matrices. 

Advertising rates, agate, daily, 70 cents an inch; 
Saturday edition, $2.10 an inch. Discount on 100 
inches, or more^ and for specified time contracts. 



COLORADO 



MINING SCIENCE.— Every Thursday. 

Technical mining. Established 1873. Mining Science 
Publishing Co., publisher. Subscription, S3; 52 
pages, 2 columns; length of columns, 10 inches; width, 
3}/^ inches. Office, 1829 Champa Street. 

Advertising rates, $1.87 an inch; one month, $6.53; 
three months, $6.07 per month; six months, $5.60; 
one year, $4.66 per month. Discount on 2 or more 
inches. 

See advertisement on page 565. 



MODERN WORLD AND BUSINESS WO- 
MAN'S MAG.A.ZINE. Monthly. Women's interests. 
Established 1900. Modern World Publishing Co., 
publishers. Subscription, $1; estimated circulation, 
20,000; 100 pages, 2 columns; length of columns, 7}2 
inches; width, 2J2 inches. Can use matrices. Forms 
close loth preceding month. Office, Kittredge 
Building. 

Advertising rates, agate, 25 cents a line; minimum 
space, 5 lines; % page, one time, $8; H page, 826; one 
page, $50. Discount on three months, or longer. 
Classified, 25 cents per agate line. 

MOTOR FIELD.— Monthly. Established 1S92 
G. A. Wahlgreen, publisher. Subscription, SI 
claimed circulation. 71.000; 112 pages, 2 columns 
length of columns, 8]i inches, width, 2-}i inches. 
Forms close 20th preceding month. Can use 
matrices. Office, 1748 Stout Street. 

Advertising rates, J-g page, one time, $12; }4 page, 
$19; li page, $32. .50; one page, $60. Discount on six 
or more insertions. 



OUTDOOR LIFE.— Monthly. Sports. Es- 
tablished 1897. Outdoor Life Publishing Co., 
publishers. Subscription, $1.50; claimed 
average circulation exceeding 55,000; 148 pages, 
2 columns; length of columns, 8 inches; width, 
2J/^ inches. Forms close 5th preceding month. 

Advertising rates, agate, 7 lines, or more, 
35 cents a line; H page one time, $8.75; }i page, 
$17.50; ,'2 page, $35; one page, $70. Discounts, 
5 per cent on six months; 10 per cent on one 
year or 3 pages or more to be used within one 
year. Special position, 25 per cent extra. 



POST. — Every evening except Sunday, 
SUNDAY MORNING, and WEEKLY, Tuesdays. 
Independent. Established 1893. The Post 
Printing and Publishing Co., publishers. Sub- 
scription, $7.80, including daily and Sunday. 
Weekly, 25 cents; sworn average circulation for 
four months ending May 31, 1911, daily 60,929* (for 
Mav 1911, 61,917* net); Sunday for same period, 
84,672* net; (for May 1911, 89,318*); Weekly, guaran- 
teed average circulation, 100,000*; daily, 12 to 20 pages; 
Sunday, 48 or more pages; weekly 8 to 12 pages, 7 
columns; daily and Sunday, 7 and 8 columns; length 
of columns, 2IV2 inches; width, 2!^ inches. Forms 
close (for weekly edition), Saturday preceding date 
of issue. Can use matrices. Office, 1548 Champa 
Street. 

Advertising rates, daily, agate, 10 lines or more, 
9 cents a line; Sunday, 12 cents a line; Sunday 
Magazine, 15 cents a line (minimum space, 7 
lines). Position (3 inches minimum), 10 and 25 
per cent extra. Double column advertisements 
must be at least 20 lines deep. Classified, daily 
or Sunday, ordinary, 7^ cents a line. Per- 



22 



NELSON CHESMAN & CO.'S RATE BOOK. 



COLORADO 



sonals, 15 cents a line. Medical, 10 cents a 
line (minimum space 2 lines). Resorts, 10 
cents a line; automobile, correspondence and 
other schools, instruction, for sale, etc., 7 3^ 
cents a line. Reading notices, daily or Sunday, 
40 cents per count line; telegraphic readers, 
81.25 per line. Weekly, display, less than 728 lines, 
20 cents a line; 728 lines, or 52 times, 173^2 cents a line; 
1,400 lines, 16 cents; 2,800 lines, 15 cents. Reading 
notices, 25 cents a line, flat. Cla.ssified, 10 cents a 
line (6 words); full position for display advertising, 
25 per cent extra. 

R.4NCH AND RANGK.— Monthly. Horticul- 
tural, Agricultural and Live Stock. Established 
lyOU. Ranch and Range Publishing Co., pub- 
lishers. Subscription, $1 ; claimed average cir- 
culation 35,000; 64 pages, 3 columns; length 
of columns, 10 inches; width, 2 J inches. Forms 
close 25th preceding month. Office, Common- 
wealth Building. 

Advertising rates, agate, 16 cents a line; three 
months, 15 cents; six months, 14 cents; one year, 
12 cents a line, per time; 1,000 lines within one 
year, 13 cents a line; 2,000 lines, 12 cents a line; 
]/i page, one time, $15; Y^ page, $27.50: one 
page, S50. Discount 5 and 10 per cent on 6 and 12 
months, respectively. Classified, 3 cents a word 
(minimum charge, 50 cents). Reading notices, 25 
cents per count line. Position 25 per cent extra. 



RECORD-STOCKMAN.— Every evening ex- 
cept Sundav, and WEEKLY (Thursday edition of 
daily), 12,000, Established 1889. Record-Stockman 
Publishing Co., publishers. Subscription, 13; esti- 
mated circulation, 8,750; 4 pages, 7 columns; length 
of columns, 20 inches; width, 2^8 inches. Can use 
matrices. Office, 1824-1828 Curtis Street. 

Advertising rates, daily, agate, 5 cents a line; on 
contract, 2 cents a line; 5,000 lines, 1^2 cents a line. 
Reading notices, first page, 15 cents a line; other 
pages, 10 cents a line. 



REPUBLICAN. — Everv morning, including 
SUNDAY, and WEEKLY, Thursdays. Repub- 
lican. Established 1866. Republican Publish- 
ing Co.. publisliers. Subscription, daily. A7; 
Sunday, 82. .50. Claimed average circulation, dailj-, 
and Sunday, 42,823; weekly, SI; claimed circulation, 
6,424; 12 to 44 pages, 8 columns; length of columns, 
213 i inches; width, 23-^ inches. Can use matrices. 

Advertising rates, agate, daily, 12 cents a line; 
2 times consecutively, 10 cents; 3 to 6 times, 9 
cents; 7 to 30 times, S cents; three months. 7 cents; 
six months, 6 cents; one year, 5 cents; e. o. d., 
20 per cent extra; two times a week, 40 per cent; 
one time a week, 60 per cent. Special position 
e.xtra. Open space used within one year, 500 
lines, 10 cents a line; 1,000 hues, 8 cents; 2,000 
lines, 7 cents; 5,000 hues, 6 cents; over 10,000 
lines. 5 cents a line. Reading notices, 30 cents 
a line; town Topics, 10 cents; telegraphic mat- 
ter, ?l per count line. Classified, 10 cents a 
line first time; 5 cents after. Sunday same as 
daily. Weekly, display, 5 cents per agate line. 
Heading notices, 15 cents a line count. Town 
Topics, 10 cents a line. Classified, same as daily. 

RETAIL CLERKS INTERNATIONAL AD- 
VOCATE.— Monthly. Labor. Retail Clerks Inter- 
national Protective Association, publishers. Sub- 
scription, 60 cents; estimated circulation, 40,000; 48 
pages, 7x10. Office, Appel Building. 

Advertising rates on application. 



COLORADO 



ROCKY MOUNTAIN M.\GAZINE —Monthly. 
Mail Order. Established 1903. The Rocky 
Mountain Magazine Co., publishers. Subscrip- 
tion, 25 cents; guaranteed average circulation 
exceeding 60,000*; 24 pages, 4 columns; length 
of columns, 13^ inches; width, 2^ inches. Can use 
matrices. Forms close 18th preceding month. 
Office, Tremont Building. 

Advertismg rates, agate, 25 cents a line. Read- 
ing notices, 40 cents a line; 10 per cent discount 
on \ page; 20 per cent on \ page; 30 per cent on 
full page. 



ROCKY MOUNTAIN NEWS.— Every morn- 
ing including SUNDAY, and WEEKLY, Thurs- 
days. Democratic. Established 1859. Subscrip- 
tion, daily, 89. Claimed circulation, daily, 26,000; 
Sunday, 82.50; claimed circulation, 58,000; weekly, 
81; guaranteed circulation, 5,000; daily, 16 pages; 
Sundays, 68 pages or more; weekly, 12 pages, 8 col- 
umns; length of columns, 20 inches; width, 23^8 inches. 
Can use matrices. Office, Seventeenth and Welton 
Streets. 

Advertising rates, agate, daily, 7 lines or more, 
per line, one time, 8 cents. Open space within 
one year, 1,000 to 5,000 lines, 7 cents a line; 
5,000 lines and over, 6 cents a line. Position 
extra. Reading notices, 30 cents per coiuit line 
with discount on 100 lines or more. Pure reail- 
ing, apart from paid notices, 50 cents per count 
line, each insertion; telegraphic readers, $1 per 
count line. Chissified, 5 cents a line (6 words). 
Personals, clairvoyant and medical, 10 cents a line. 
Sunday display, 10 cents a line. Open space, 1,000 
to 5,000 lines, 9 cents; 5,000 lines and over, 8 
cents a line. Weekly display and classified, 5 
cents a line. Reading notices, 20 cents a line. 



STUFFED CLUB (A).— Monthly. Health. 
Established 1900. Dr. J. H. Tilden. publisher. 
Subscription, in U. S. $1; Canada, $1.25; esti- 
mated circulation, 6,000; 64 pages, one column, 
length of column, 5 inches; width, 3| inches. 
Office, 19 East Eleventh Avenue. 

Advertising rates on application. 



SVENSK AMERIKANSKA WESTERN. 
— Every Thursday. Swedish. Republican. Es- 
tablished 1888. The Swedish Printing Co., pub- 
lishers. Subscription, 81.50; claimed circulation, 
20,000; 12 pages, 7 columns; length of columns, 1V;i 
inches; width, V/'^ inches. Office, 1728 Arapahoe 
Street. 

Advertising rates, display, 50 cents an inch; posi- 
tion extra. Reading notices, 10 cents a line. 



TIMES. — Everv evening except Sundav, 
SUNDAY MORNING. Independent. Established 
daily, 1872. Sunday, 1910. Denver Times 
Printing and Publishing Co., publishers. Sworn 
average circulation, exceeding 32,500*; 10 to 52 pages, 
7 columns; length of columns, 21| inches; width, 
23^ inches. Can use matrices. 

Advertising rates, daily or Sunda.\-, 7 lines or more, 
7 cents a line, 2,500 lines, within one year 63-2 cents 
a line; 5,000 lines, or more, 6 cents a line. Preferred 
position, extra. Reading notices, 30 cents per count 
line; telegraphic readers, 81 per count line. Classified, 
5 cents a line each insertion (6 words to the line). 

See advertisement on p.ages 479 and 482. 



NELSON CHESMAN & CO.'S RATE BOOK. 



23 



COLORADO 



WESTERN POULTRY WORLD.— Monthly. 
(15th). Poultry. Established 1902. Western 
Poultry World Publishing Co., publishers. Sub- 
scription, 50 cents; claimed circulation, 10,000; 24 
to 42 pages, 3 columns; length of columns, 10 inches; 
width, 2}4 inches. Forms close 5th of month preced- 
ing date of issue. Office, 1622 Arapahoe Street. 

Advertising rates, $1.25 an inch, with discount 
for space. 



WESTERN WORLD.— Monthly. Real estate and 
Agricultural. Established 1904. Alfred Patek and J. 
E. Hanway, publishers. Subscription, $1; estimated 
circulation, 6,400; 32 pages, 10x13. Office, Common- 
wealth Building. 

Advertising rates on application. 



WORLD WIDE FARMING.— Monthly. 
Agricultural. Established 1909. Spectator 

Publishing Co., publishers. Subscription, 50 
cents; guaranteed average circulation, 30,000*; 32 
pages, 4 columns; length of columns, llj^ inches; 
width, 2}-% inches. Can use matrices. 

Advertising rates on application. 



FORT MORGAN 

COLORADO FARMER (The).— Semi-monthly 
(1st and 3d Monday). Agricultural. Established 1911. 
R. B. Spencer, publisher. .Subscription, 81. Claimed 
circulation, exceeding 6;<)00; 24 pages, 4 columns; 
length of columns, 14 inches; width, 2J inches. 
Forms close three das's before date of publication. 

Advertising rates, SI an inch. Discount on 6 or 
more insertions. 



COLORADO 



11,000; 10 to 32 pages, 7 columns; length of columns, 
20 inches; width, 2}^ inches. Can u.se matrices. 

Advertising rates, daily, or Sunday, agate, 
per line, one insertion, 7 cents; 7 to 12 times, 
6 cents per line; 13 to 25 times, SH cents per 
line; 26 to 50 times, 5 cents a line; 51 to 100 
times, 4H cents; 101 times or more, 4 cents. 
Open space within one year, 1,400 lines, 6 cents 
a line; 2,800 lines, 5M cents; 4,900 lines, 5 cents; 
7,000 lines, 4H cents; 10,000 lines or more, 4 
cents a line. Position, 12^2 and 25 per cent 
extra. Reading notices, 20 cents a line, with 
discount on 500 lines and over. Classified, 1 cent 
a word. 



STAR-JOURNAL. — Every evening exceot 
Sunday and SUNDAY MORNING. Independent 
Democratic. Established 1901. Star-Journal 
Publishing Co.. publishers. Subscription, daily, 
$6; claimed circulation, daily, 15,462; Sunday, 17,1.30; 
10 to 16 pages, 7 columns; length of columns, 21 inches ; 
width, 2,Vg inches. Can use matrices. 

Advertising rates, at^ate, 1,000 lines, or less, 
within one year, 5 cents a line; 5,000 lines, 4 
cents; 10,000 lines, 3 cents; 14,000 lines, or more, 2}'2 
cents a line; preferred positions, 10 and 25 per cent 
extra. Minimum space, 14 lines. Classified, 1 cent 
a word. Reading notices, 25 cents per count line. 



PUEBLO 

CHIEFTAIN. — Everv morning, including 
SUNDAY. Independent Republican. Estab- 
lished 1862. The Chieftain, Printing Co., pub- 
lishers. Subscription, daily, $7.80; Sunday, 
$2; estimated circulation, daily, 13,000; Sunday, 



UNIONE (L').— Every Friday. Italian. In- 
dependent. Official organ "Federation" of Italo- 
American Societies. Established 1897. Hector 
Chiariglione, proprietor. Subscription, $2; claimed 
circulation, 16,000; 8 pages, 6 columns; length of 
columns, 20 inches; width, 2M inches. 

Advertising rates, 1 to 10 inches, $1.50 an inch, 
per month; 10 to 20 inches, $1.25; over 20 inches, 
$1 an inch per month. Reading notices. 10 cents 
a line each insertion; 10 per cent discount on 
yearly contracts. 



CONNECTICUT 



ANSONIA 

SENTINEL. — Every evening except Sunday. 
Independent Republican. Established 1871. 
Emerson Publishing Co., publishers. Subscrip- 
tion, $5; sworn average circulation, 5,257*; 8 
pages, 7 columns; length of columns, 20 inches; 
width, 2 1/6 inches. Can use matrices. 

Advertisin? rates. 75 cents per inch first inser- 
tion; 50 cents second insertion; 40 cents for 
third insertion; 30 cents for each subsequent 
insertion; 3 months, daily or e. o. d., 18 cents an 
inch per time; 6 months, daily or one year e. o. d., 
16 cents an inch, per time; yearly rate, or 1,000 
inches or more, within one year, 14 cents an 
inch. Preferred position, 10 and 25 per cent 
extra. Reading notices, 15 cents per line each 
insertion; first page 50 cents per line. 



BRroGEPORT 

FARMER. — Every evening except Sunday. 
Democratic. Established 1855. Floyd Tucker, 
publisher. Subscription, $3; claimed average circu- 
lation, 10,670; 8 to 16 pages, 7 columns; length of 
columns, 22 inches; width, 23^ inches. Can use 
matrices. 

Advertising rates, nonpareil, less than 50 
inches, $1 an inch; 50 to 100 inches, 80 cents 
an inch; 100 inches, 45 cents; 250 inches, 40 
cents; 400 inches, 37 cents; .500 inches, 34 cents; 
1,000 inches, 24 cents an inch. Preferred posi- 
tion, 10 and 25 per cent extra. Classified, 1 cent 
a word, (minimum charge, 10 cents). Reading 
notices, solid, 30 cents a line; pure reading, 50 
cents a line. 



HERALD.— See Waterbury Conn. 



24 



NELSON CHESMAN & CO.'S RATE BOOK. 



CONNECTICUT 



POST. — Every evenine except Sunday and 
holidays. SUNDAY MORNING. Independent. 
Established daily, 1883, Sunday 1911. Post Pub- 
lishing Co., publishers. Subscription, S3; claimed 
average circulation, dailv for nine months ending 
May 1, 1911, daily, 14,647* net; 12 to 24 pages, (Sunday, 
36 to 48 pages), 8 columns; length of columns, 19% 
inches; width, 21% inches. Can use matrices. 

Advertising rates, agate, dailv 4J2 cents a line; 
1,000 lines, 4 cents; 2,000 lines, 3M cents; 3,.500 lines 
3}i cents; 5,000 lines, 3 cents; 7,000 lines, 2}i cents 
a line. Sunday display, 2} 2 cents a line, flat. Classi- 
fied, 1 cent a word. Reading (marked), 10 cents 
a line; pure readers, 25 cents a line; telegraphic readers, 
body type, 50 cents per count line. 

SOLE. — Every Saturdav. Italian. Republican. 
Established 1902. II Sole Publishing Co., publishers. 
Subscription, $1; estimated circulation, 5,500; 12 
pages, 17x24. 

Advertising rates on application. 

ST.\ND.\RD. — Every evening except Sunday. 
Republican. Established 1830. The Standard 
Association, publishers. Subscription, $3; 
estimated circulation, 6,135; 12 to 20 pages, 7 columns; 
length of columns, 22 inches; width, 2M inches. 
Can use matrices. 

Advertising rates, nonpareil, one inch, one 
time, $1; 50 inches, within one year, 75 cents 
an inch; 100 inches, 45 cents an inch; 250 inches, 
40 cents; 400 inches, 37 cents; 500 inches, 30 
cents; 1,000 inches, 20 cents an inch. Preferred 
position, 15 and 25 per cent extra. Local notices, 
10 cents a line with discounts on 500 lines and 
over; pure reading notices (adv. affixed) 30 cents 
per line; telegraphic readers, 50 cents a line. 
Classified. 1 cent a word; one week, 5 cents a 
word. 



TEIyEGRAM. — Every morning except Sun- 
day. Independent. Established 1891. Telegram 
Publishing Co., publishers. Subscription, $3; sworn 
average circulation for first three months in 1911, 
13,790*; 8 to 32 pages, 7 columns; length of columns, 
21 inches; width, 13 ems pica. Can use matrices. 

Advertising rates, $1 an inch; one week. $4; 
one month, $10; larger space, pro rata, e. o. d., 
% of daily rate. Open space within one year, 25 
inches, 30 cents an inch; 60 inches, 27 cents; 80 inches, 
25 cents; over 100 inches, 21 cents an inch. Classified, 
1 cent a word, (minimum charge, 15 cents). Reading 
notices, 25 cents a line; first and woman's page, 50 
cents. 



DANBURY 

NEWS.— Every evening except Sunday. Wednes- 
day issue a combination of dailv and weekly. Neu- 
tral. Established 1870. Flint & Smith, publishers. 
Subscription, daily, $5; sworn average circulation 
(not including Wednesday edition), 6,052*; average 
for year 1910, 5,942*; Combination daily and weekly, 
(Wednesday edition,) sworn average circulation for 
same period in 1911, 6,448*; for year 1910, 6,245*; 
12 to 16 pages, 7 columns; length of columns, 21J^ 
inches; width, 2H inches. 

Advertising rates, daily and weekly (Wednesday 
edition of daily), plate matter, I6J2 cents an inch 
each insertion; set matter, 21^ cents an inch; next 
reading, plate matter, 17/„ cents; set matter, 22f 
cents an inch; full position, plate matter, 18i% cents; 



CONNECTICUT 



set matter, 23| cents an inch. Minimum space for 
full position, 3 inches. Classified, 1 cent a word; by 
the week, 3 cents; by the month, 10 cents; (minimum 
charge, 25 cents). Reading notices, 10 cents 
per count line (minimum charge, 25 cents) ; on 
time contracts, figured on one inch basis, 50 per cent 
in addition to flat display rates. 



HARTFORD 

CATHOLIC TRANSCRIPT.— Every Thurs- 
day. Catholic. Established 1876. Connecti- 
cut Catholic Publishing Co., publishers. Sub- 
scription, $1.50; claimed circulation, 33,000; 8 to 12 
pages, 7 columns; length of columns, 21 inches; width, 
2J^ inches. Can use matrices. Office, 66 State 
Street. 

Advertising rates, $1 an inch; 50 inches, 85 
cents; 100 inches, 75 cents; 200 inches, 65 cents; 
500 inches, 50 cents; 1,000 inches, 35 cents an 
inch. Special positions extra. Classified, 25 
words or less, 25 cents. 



COURANT. — Every morning except Sunday, 
and SEMI-WEEKLY CONNECTICUT COUR- 
ANT, Mondays and Thursdays. Republican. 
Established daily 1836; weekly 1764. The Hart- 
ford Courant Co.. publishers. .Subscription, 
daily, $8; sworn circulation, 15,325*; semi-weekly, 
81; estimated circulation, 9,800; daily, 16 to 24 pages, 
7 columns; semi-weekly, 8 to 12 pages; length of col- 
umns, 21 inches; width, 2) s inches. Can use matrices. 
Office, 66 State Street. 

Advertising rates, at least one time a week, to 
be used within one year, daily, agate, 8 cents a 
line; one week, 6 cents; one month, 4^ cents; three 
months, 3^ cents; six months, 2| cents; one year, 
2i cents a line (no advertisement less than 28 
lines accepted as a rate maker). Open space, 
within one year, 1,000 lines, 7 cents a line; 2,000 
lines, 6 cents; 3,000 lines, 5 cents; 4,000 lines, 4 
cents; 5,000 lines, 3^^ cents; 10,000 lines, 3 cents a 
line. Fixed uniform space for 312 consecutive 
times, 2 changes a week. If cents per agate line. 
Preferred positions 20 and 33^ per cent extra. 
Classified" 8 cents a line with time discounts. 
Reading notices, 50 cents per line; telegraphic 
readers, $1 a line. Business notices, nonpareil, 
20 cents a line. 



GLOBE.— Every Sunday. Established 1876. 
Globe Publishing Co., publishers. Subscription, 
$2.50; claimed average circulation, 16,262; 32 to 40 
pages, 7 columns; length of columns, 20 inches; 
width, 2 li inches. Can use matrices. Office, 12 
Central Row. 

Advertising rates, transient, $1 an inch; one 
inch, three months, $5.50; six months, $10.15; 
one year, $18.75; 2 inches, one year, $35.40; 3 
inches, $51.50; 4 inches, $62.40; over 4 inches, pro 
rata to four-inch rate. Open space, within one 
year, 250 inches, 45 cents an inch; 500 inches, 
40 cents; 1,000 inches, 35 cents an inch. Pre- 
ferred position, 10 per cent extra. Reading 
notices, 30 cents a line, with discount on 100 
lines and upward. Classified, 1 cent a word. 



JOURNAL. — Every Sunday, (part of edition 
printed under name of Saturday Journal). In- 
dependent. Established 1867. Charles H. Bar- 
num, editor and publisher. Subscription $2; 
estimated circulation 5,000; 8 pages, 15x24. 
Office 284 Asylum Street. 

Advertising rates on application. 



NELSON CHESMAN & CO.'S KATE BOOK. 



25 



CONNECTICUT 



POST. — Every evening except Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished, daily, 1856; Sunday, 1908. Evening Post 
Association, proprietors. Subscription, daily, $3; 
guaranteed average circulation, for three months 
ending March 31, 1911, daily, 13, 200*; Sunday, $2.50; 
estimated circulation, exceeding 5,000; daily, IC 
and 20 pages; Sunday, 28 pages, 7 columns; length of 
columns, 22 inches; width, 2% inches. Can use 
matrices. Office, 23 Asylum Street. 

Advertising rates, daily, and Sunday, $1 an 
inch; open space, within one year, 500 lines, 4 
cents a line; 2000 lines, 2}^ cents; 3,500 lines, 
2M cents; 5,000 lines, or more, 2 cents a line. 
Preferred position, 10 and 25 per cent extra. 
Classified, 1 cent a word (minimum charge, 25 
cents). Reading notices, 20 cents per count 
line; telegraphic readers, 25 cents a line. 

TIMES. — Every afternoon except Sunday. Demo- 
cratic. Established 1841. Burr Printing Co., pub- 
lishers. Subscription, daily, $8; sworn average 
circulation, for first six months in 1911, 21,322; for 
year 1910, daily, 20,698*; daily, 16 to 32 pages; 7 
columns; length of columns, 21^ inches; width, 
2}4 inches. Office, 716 Main Street. 

Advertising rates, agate, 8 cents a line; 3 timest 
7 cents; 6 times, Q}i cents; 12 times, 6 cents; 18 times- 
bfi cents; 26 times, 5 cents, 5 cents; 52 times, 4 cents; 
78 times, 33^2 cents; 156 times; 3 cents; 312 times, 
2yi cents a line. Advertisements must appear at 
least once a week. Extra space pro rata on fixed 
contract space of 28 lines or more. Preferred posi- 
tions extra. Open space, within one year, 1,000 
lines, 7 cents a line; 2,000 lines, 6 cents; 3,000 lines, 
5 cents; 4,000 lines, 4 cents; 5,000 lines, 3J2 cents; 
10,000 lines, 3 cents a line. Classified, 1 cent a word 
for two consecutive insertions. Local notices, 20 
cents a line, with discount on 500 lines and over. 
Only outline cuts used in display. 

See advertisement on page 528. 



MERIDEN 

JOURNAL. — Every evening except Sunday. 
Independent. Established 1886. The Journal 
Publishing Co., publishers. Subscription. $8; 
claimed average circulation for year 1910, 7,801; 
10 to 20 pages, 7 columns; length of columns, 19i 
inches; width, 2| inches. Can use matrices. 

Advertising rates, for daily, e. o. d., or 2 times 
a week, plate matter, one inch, one time, $1; one 
week, 50 cents an inch per time; one month, 38 
cents; three months, 25 cents; six months, 21 
cents; one year, 18 cents an inch each insertion; 
1 time a week, 50 per cent additional. Special rate 
for financiaLpublishers, hotels, resorts, schools and 
colleges. Open space, 250 inches within three 
months, 35 cents an inch; .500 inches within six 
months, 25 cents; 700 inches within one year, 
21 cents; 1,000 inches within one year, 20 cents 
an inch. Composition, 7 cents an inch extra; 
preferred position, 10 and 20 per cent extra. 
Reading notices, 15 cents a line; 2 or more in- 
sertions, 13 cents; first page, 25 cents per count 
line. Classified, ordinary words, i cent a word 
(minimum charge, 10 cents) ; 2i cents per word, 
per week; if of a business character, 1 cent a 
word (minimum charge, 50 cents). 



CONNECTICUT 



claimed average circulation 7,743; 12 to 16 
pages, 7 columns; length of columns, 20 inches; 
width, 2 3^8 inches. Can use matrices. 

Advertising rates, daily, e. o. d. or 2 t. a. w. 
plate matter, 1 inch, one time, $1; one week, $3; 
one month, $9.88; three months, $19.50; six 
months, $32.76; one year, $56.16; 1 t. a. w. 50 
per cent additional Open space, 100 inches within 
three months, 50 cents an inch; 250 inches within 
six months, 35 cents an inch; 500 inches within one 
year, 25 cents; 700 inches or more within one year, 
21 cents an inch; composition, 7 cents an inch extra. 
Financial, $1 an inch first insertion; 50 cents an inch 
each subsequent insertion; publications, 35 cents an 
inch; hotels, resorts, schools and colleges, 35 cents an 
inch. Preferred position, 10 and 20 per cent extra. 
Classified, wants, for sale, etc., J4 cent a word (mini- 
mum charge, 10 cents). Reading notices, 15 cents a 
line, first time; 2 or more insertions, 13 cents a line; 
first page, 25 cents per count line; pure news matter, 
25 cents per agate line, measured. 

MIDDLETOWN 

PENNY PRESS. — Every evening except Sun- 
day. Independent. Established 1884. C. B. & 
G. E. King, publishers. Subscription, $3; sworn 
average circulation, for year 1910, 7,989*; 8 to 12 
pages, 7 columns; length of columns, 21 inches; width, 
2)4 inches. 

Advertising rates, electrotyped matter, con- 
tinuous insertions, daily, 1 to 4 inches, $1 an 
inch per time; set matter, $1.10 per inch; 5 inches, 
electrotyped matter, 80 cents an inch; 10 inches, 
57i cents; 20 inches, 44 cents; 100 inches, 33J 
cents; 300 inches. 25 cents; 500 inches, 20 cents; 
1,000 inches, 18 cents an inch. For e. o. d., 
add 4 to above rates. Reading notices, 10 cents 
per count line. Classified. 3 cents a line (mini- 
mum charge, 10 cents). 

NEW BRITAIN 

HERALD. — Every evening except Sunday. Inde- 
pendent. Established 1876. Herald Publishing Co., 
publishers. Subscription, $7; estimated circulation. 
5,000; 10 to 16 pages, 7 columns; length of columns, 
195i inches; width, 2^6 inches. Can use matrices. 

Advertising rates on application. 



RECORD. — Every morning except Sunday. 
Republican. Established 1860. The Republi- 
can Publishing Co., publishers. Subscription, $6; 



OSTERNS HAROLD.— E very Thursday. 
Swedish. Republican. Established 1892. The 
Eastern Herald Publishing Co., publishers. Sub- 
scription, $1; claimed average circulation, 8, .500; 
8 pages, 7 columns; length of columns, 20 inches; 
width, 2J inches. 

Advertising rates, 30 cents an inch, each inser- 
tion ; preferred position , 25 per cent extra. Locals 
10 cents a line; among reading matter, 15 cents a 
line. Discounts, six months, or 500 inches in one 
year, 10 per cent; one year, or 1,000 inches, 15 
per cent. 

RECORD. — ^Every evening except Sunday. 
Republican. Established 1856. James L. Doyle 
publisher. Subscription, $3; claimed average circu- 
lation, 5,346; 6 to 10 pages, 7 columns; length of col- 
umns, 21 inches; width, 23'8 inches. 

Advertising rates, 50 cents and graded down to 
10 cents an inch for 156 insertions or more. Open 
space, 100 inches, 20 cents and graded down to 10 
cents an inch, on 1,000 inches. Preferred position, 
10 and 25 per cent extra (for full position, minimum 
space, 2 inches). Reading notices, 10 cents a line. 



26 



NELSON CHES'MAN & CO.'S RATE BOOK. 



CONNECTICUT 



NEW HAVEN 

CONNECTICUT FARMER" (The). — Every 
Saturday. Agricultural and Industrial. Estab- 
ished 1879. The Connecticut Farmer Co., 
publishers. Subscription, $1; estimated cir- 
culation, 5,000; 16 pages, 4 columns; length of 
columns, 12^ inches; width, 2i inches. Office, 
87 Orange Street. 

Advertising rates, one inch, one time, $1; one 
month, SS.-'iO; three months, $9; six months, S17; 
one year, $30. Discounts on 2 to 4 inches, 5 per 
cent; 5 to 9 inches, 10 per cent; 10 inches or 
more, 20 per cent. Reading notices, 25 cents a 
line. 



CONNECTICUT WORKMAN.— Monthly. A. 
O. U. W. Established 1906. Grand Lodge A. O. U. 
W. publishers. Estimated circulation, 5,000; 8 pages, 
11x15. Office, 763 Chapel Street. 

Advertising rates on application. 

JOURNAL-COURIER.— Every morning except 
Sunday. Independent. Established 1766. Carrington 
Publishing Co., publishers. Sub.scription, $6; claimed 
average circulation for last six months in 1910, 8,286; 
12 to 20 pages, 7 columns; length of columns, 21 inches; 
width, 21-8 inches. Can use matrices. Office, 400 
State Street. 

Advertising rales, agate, 9 cents a line; 6 
times, 5 cents; 26 times, 3 cents; 52 times, 2 
cents; 78 times l^i cents; 156 times, 1 J4 cents; 
312 times. If cents; 1,500 lines within one 
year, 3 cents; 3,500 lines, 2 cents; 7,000 lines, 
IM. cents; 10,000 lines, or more, 1* cents. 
Position extra. Classified, 1 cent a word; 5 
cents a word for 7 insertions. Reading notices 
25 and 35 cents a line; telegraphic readers, 50 
cents per count line. 

PALLADIUM. — Every morning except Sun- 
day. Republican. Established 1828. The 
Palladium Co., publishers. Subscription, $5; 
estimated circulation, 9,840; 12 to 16 pages, 7 
columns; length of columns, 20 inches; width, 
2k inches. Can use matrices. Office, 35-37 
Crown Street. 

Advertising rates, 1 inch, one time, $1.20; 
one week, $3.20; one month, $10.80; three months 
$21; six months, $28; one year, $42; e. o. d., 
% of daily rate. Open space within one year, 
less than 200 inches, 50 cents an inch; over 200 
inches, 30 cents; 500 inches, 25 cents; 1 ,000 inches, 
22 cents; 2,000 inches, or more, 18 cents an inch. 
Reading notices, 15 cents a line. Telegraphic 
readers, 50 cents a line. Classified, 1 cent a word; 
by the week. 5 cents. Financial, 8 cents per 
agate line. 



REGISTER. — Every evening, except Sun- 
day. SUNDAY MORNING. Independent. 
I'.stabhs'ied 1812. New Haven Register, publish- 
ers. Subscription, daily, $6; (Sunday, $2); 
sworn average circulation for year 1910, daily, 19,096*; 
Sunday, for same period, 14,753*; daily," 16 to 28 
pages; Sunday, 32 to 60 pages, 7 columns; length of 
columns, 21 Ji inches; width, 2}4 inches. Can use 
matrices. Office, 86-96 Crown Street. 

Advertising rates, daily, nonpareil, for 3 inches 
or less, per mch, one time $1.20; one week, $3.70; 
one month, $12; three months, $26; six months, 
$48; one year, $84; from 4 to 10 inches, one time, 
$1.20 an mch; one week, $3.70; one month, $12; 
three months, $24; six months, $42; one year. $72 



CONNECTICUT 



DouDie column, when less than 5 mches deep, 
25 per cent extra; e. o. d., f ; two times a week, 
i; one time a week, J of regular daily rates. 
Open space used within one year, 100 inches, 80 
cents an inch; 200 inches, 75 cents; 350 inches, 
60 cents; 500 inches, 55 cents; 1,000 inches, 
50 cents; 1,500 inches, 45 cents an inch. Double 
column advertisements must be at least 2 inches 
deep. Classified, 1 cent a word; one week (7 
time.s), 5 cents a word (minimum 10 words). 
Reading notices, daily or Sunday, 25 cents 
per line; 500 lines or more in one year, 20 cents a 
line; pure reading, daily or Sunday, 30 cents a line. 
Sunday only, display, 1 inch, one time, $1.50; one 
month, $3.75; three months. $9; six months, $12; 
one year, $18. 



TIMES-LE.ADER. — Every evening except 
Sunday. Independent. Established 1892. The Times 
Publishing Co., publishers. Subscription, S3; claimed 
circulation, 13,000; sworn average circulation for 
March, 1911, 12,777*; 12 to 16 pages, 7 columns; length; 
of columns, 21?4 inches; width, 23s inches. Can use 
matrices. Office, 61-63 Orange Street. 

Advertising rates, agate. 8 cents a line; one 
week. 6 cents; one month. 4 cents; three months, 
2i cents: six months and over, li cents a line, per 
time. Open space, used within one year. 1.000 
lines, 5 cents a line; 2,000 lines, 4 cents; 5,000 
lines, 3 cents; 10,000 lines, 2 cents. 10 per cent 
extra, for ads. less than 1 inch. Position 25 per 
cent extra. Classified, 1 cent a word. Pure 
reading 25 cents per count line. Locals, 10 cents 
a line; telegraphic readers, 50 cents a line. 



UNION. — Every evening except Sunday, and 
SUNDAY MORNING. Democratic. Establish- 
ed 1873. New Haven Union Co.. publishers. 
Subscription, daily, S3; Sunday, $1.50; sworn 
average circulation for first five months in 1911, 
daily, 17,932* (for vear 1910, 17,267*); Sundav, 
for same period in 1911, 9,804*; daily, 10 to 28 pages; 
Sunday, 28 to 58 pages, 7 columns; length of clumns, 
20 inches; width, 2J^^ inches. Can use matrices. 
Office, 80 Center Street. 

Advertising rates, agate, daily, 1 inch, one 
time, $1.40; six times, $4.37; seven times, includ- 
ing Sunday, $5; 26 times, $12..50; three months, 
daily,$33.75; six months, $56.25; one year, $82.50; 
e. o. d. ?; two times a week. ^ of regular daily 
rate. Sunday in connection with daily, pro rata. 
Sunday only, one inch, one time, $1; one month, 
$3; three months, $9; six months, $15; one year, 
$20. Open space, used within one year, 50 inch- 
es, 75 cents an inch; 100 inches, 70 cents; 1.50 
inches, 65 cents; 200 inches, 60 cents; 250 inches, 
55 cents; 300 inches, 50 cents; 400 inches, 48 
cents; .500 inches, 47 cents; 600 inches, 46 cents; 
700 inches, 45 cents; 800 inches, 44 cents; 900 
inches 43 cents; 1,000 inches, 42 cents. Clas- 
sified, 1 cent a word (minimum, 15 words.) 
Special position, 15 to 33^ per cent extra. Read- 
ing notices, 20 cents a line; in position, 25 cents 
a line, count; pure reading 35 cents a line; first 
page, $1 per count line. 



YALE ALUMNI WEEKLY.— Every Friday, 
from September to June, inclusive. 40 issues 
per year, including Monthly Magazine numbers, 
and the Commencement number in July, of 72 
pages. Educational. Established, 1891. Yale 
Publishing Association, publishers. Subscrip- 



NELSON CHESMAN & CO.'S RATE BOOK. 



27 



CONNECTICUT 



tion, $3; claimed circulation, 7,600; 24 to 32 
pages, 2 and 3 columns; length of columns, 
Sj-i inches; width, SJs and 23s inches. Forms 
close Saturday preceding. 

Advertising rates, nonpareil, $2 an inch; per 
page, $50; 3g, M and H pages pro rata; outside 
bacli cover, $75; business cards, classified under 
heading Financial, Real Estate, Professions and 
Schools 25 per cent discount from above rates; 
20 per cent discount on 40 consecutive insertions. 

NEW LONDON 

DAY. — Every evening, except Sunday. Tie- 
publican. Established 1881. Day Publishing 
Co., publishers (Thursday issue sent out as a weekly 
edition). Subscription, $6; sworn average circulation 
for year 1910, 6,892*; 12 to 16 pages, 7 columns; length 
of columns, 20 inches; width, 2\i inches. Can use 
matrices. 

Advertising rates, 50 to 100 inches, 50 cents 
an inch; 100 to 200 inches, 40 cents; 200 inches, 
35 cents; 300 inches, 30 cents; 400 inches, 
25 cents; 500 inches, 22 cents; 750 inches, 20 
cents; 1,000 inches, 18 cents an inch. Composi- 
tion, 10 cents an inch extra. One inch, one 
time, $1; one week, $3. .50; one month, $10; 
three months, $20; six months, $28; one year, 
$46.80; e. o. d., § of daily rates. Read- 
ing notices 20 cents a line. Classified, 24 words, 
35 cents for three times. 



NORWICH 

BULLETIN. — Every morning except Sunday. 
Republican. Established 1858? William A. Oat, 
publisher. Subscription, daily, $G.00; sworn 
average circulation for year 1910, 7,921*; for vear 
ending April 30, 1911, 8,051; 8 and 12 pages, 8 coluimns 
length of columns, 21^2 inches; width, 23-6 inches. 

Advertising rates, agate, 7t cents a line 
2 times, 6M cents; 3 times, 5i cents; 6 times, 
45 cents; 12 times, 3t cents; 18 times, 2f 
cents; 26 times, 2^ cents; 52 times, 2 cents; 78 
times, If cents; 156 times, li cents; 312 times, 
It's cents. Advertisements on 5th, 7th and 
8th pages, 33 J per cent extra. Special position, 
extra. Open space, within one year, 300 inches, 
35 cents an inch; 500 inches, 30 cents; 1,000 inches 
25 cents an inch. Classified, 5 cents a line; over 
three times, same rate as display. Minimum 
space for display, i inch; double column ads. less 
than 2J inches deep, 12i per cent extra; triple 
column less than 7 inches deep, 25 per cent extra. 
City notices, 25 cents; minion notices, 15 
cents a line. 



CONNECTICUT 



WATERBUBY 

AMERICAN. — Every evening, except Sunday. 
Independent. Established 1844. .\merican 
Printing Co., publishers. Subscription, $8; 
claimed average circulation, 7,000; 12 to 16 
pages, 7 columns; length of columns, 21}^ inches; 
width, 2^8 inches. Can use matrices. 

Advertising rates, agate, 5 lines (mini- 
mum space), one time, 60 cents; one square (10 
lines), one time, $1; one week, $2.25; one month, 
$6; three months, $12; si.x months, $20; one year, 
$35; e. o. d. f daily rates; 2 t. a. w. s daily rates; 
1 t. a. w. i of daily rates. Open space within 
one year, 250 inches, 40 cents an inch; 500 
inches, 33 cents; l,t)00 inches, 25 cents an 
inch. Position extra. Classified, 25 words, or 
less. 3 consecutive insertions, 25 cents. Reading 
notices, 20 cents a line; 3 or more times 50 
per cent more than display rates. 



HERALD. — Everv Sundav. Independent. Es- 
tablished 1888. F." R. Swift Estate, publishers. 
Subscription, $2; claimed circulation, 15,000; 16 
pages, 7 columns; length of columns, 19 inches; width, 
2% inches. Can use matrices. 

Advertising rates on application. 



REPUBLICAN. — Every morning including 
SUNDAY. Independent. Established 1881. 

William J. Pape, publisher. Subscription, daily, 
$6; Sunday, $2; sworn average circulation for year 
1910, daily, 7,217; Sunday, 7,730; daily, 12 to 16 pages; 
Sunday, 20 to 24 pages, 7 columns; length of columns, 
20 inches; width, 2^6 inches. Can use matrices. 

Advertising rates, SI per inch, first time; 50 
cents subsequent insertions; 8 times, or 50 inches 
within one year, 45 cents an inch; 12 times, or 
100 inches, 40 cents; one month, or 200 inches, 
35 cents an inch; three months, or 500 inches, 
28 cents an inch; six months or longer, or 1,000 
inches or more, 23 cents an inch; when electro- 
types are furnished, 5 cents an inch discount. 
Preferred position extra. Double column adver- 
tisements must be at least one inch in depth. 
Classified, 25 words, 3 days or less, 25 cents. 
Reading notices, 20 cents per count line. First 
page, 30 cents a line. Discount on 2 or more 
insertions; telegraphic readers, 25 cents per 
nonpareil line; headlines count double. 



DELAWARE 



WILMINGTON 

EVERY EVENING.— Every evening except 
Sunday. Independent Democratic. Established 
1866. Every Evening Printing Co., publishers. 
.Subscription, $3; sworn average circulation, 
for first three months in 1911, exceeding 11,700*; 
10 to 14 pages, 7 columns; length of columns, 22 inches; 
width, 2i inches. Can use matrices. Office, 5th 
and Shipley .Streets. 



Advertising rates, daily, agate, 98 cents an inch, 
3 times, 70 cents per time; 26 times, 35 cents; 78 times, 
28 cents; 312 times, 25 cents an inch, per time; 40 
inches, 35 cents an inch; 150 inches, 28 cents; 300 
inches, 25 cents. Preferred position extra. Locals, 
first page, starred, 20 cents per count line; locals, 
any page but first (starred), 10 cents a line. Clas- 
sified, 1 cent a word. (Minimum charge, 25 cents). 



28 



NELSON CHESMAN & CO.'S RATE BOOK. 



DELAWARE 



JOURNAL. — Every evening except Sunday. 
Republican. Established 1888. The Evening 
Journal Co., publishers. Subscription, $3; 
claimed average circulation, 14,250; 8 to 24 
pages, 7 columns; length of columns, 22 inches; 
width, 2i inches. Office 4th and Shipley Streets. 

Advertising rates, one inch, one time, 50 cents ; 
100 inches within one year, 42 cents; 500 inches, 
35 cents; 1,000 inches or more, 28 cents an inch. 
Strictly mail order advertising, 30 cents an inch, 
flat. Resorts, educational and publishers, 42 
cents an inch. Minimum space for display, one 
inch. Preferred position, 25 per cent extra. 
Reading notices, 15 cents per count line; first 
page and telegraphic readers, 25 cents a line. 
Classified, 7 cents a line first insertion; 5 cents 
subsequent insertions; 60 cents per line per 
month (minimum, 15 cents). 



NEWS. — Every morning except Sunday. In- 
dependent Republican. Estabhshed 1882. The 
News Publishing Co., publishers. Subscription, 
S3; sworn average circulation for last four months 
in 1910, 9,603*; 10 to 16 pages, 7 columns; length of 



DELAWARE 



columns, 21)2 inches; width, 2Js inches. Can use 
matrices. Office, 511 Market Street. 

Advertising rates, agate, 7 cents a Hne; subsequent 
insertions, 5 cents a line; 50 to 99 inches, 35 cents 
an inch; next reading, 40 cents; full position, 45 cents 
an inch; 100 inches, 28 cents an inch; next reading, 
30 cents; full position, 35 cents; 500 inches, or more, 
25 cents an inch; next reading, 27' 2 cents; full posi- 
tion, 31K cents an inch. Classified, 7 cents a line 
first insertion; 5 cents a line each subsequent inser- 
tion. Reading notices, 15 cents a line; local brevities, 
10 cents; telegraphic readers, 25 cents a line. 

See advertisement on page 526. 



SUNDAY MORNING STAR.— Independent. 
Established 1881. The Star Printing Co.. pub- 
lishers. Subscription, $2.50; estimated circulation, 
9,000; 20 pages, 7 columns; length of columns, 21)-! 
inches; width, 2^8 inches. Can use matrices. 
Office, 309 Shipley Street. 

Advertising rates, agate, 2J cents a line each 
insertion. Preferred position, 3 cents an agate 
line. Classified, 1 cent a word. 

See advertisement on page 547. 



DISTRICT OF COLUMBIA 



WASHINGTON 

ADVERTISER.— Every Saturday. Established 
1895; incorporated, 1904. The American Newspaper 
Service, publishers. Free distribution in 200 cities 
and towns in Marvland, Virginia and West Virginia; 
estimated circulation, 20,000. Office, 1421 F Street, 
N. W. 

Advertising rates, $1.40 an inch; additional 
Insertions, $1.25 an inch; 4 or more continuous 
insertions, $1 an inch; 13 insertions, 90 cents; 
26 insertions, 80 cents; 52 insertions, 60 cents an 
inch; 1,000 inches, 60 cents an inch; 500 inches, 
75 cents; 100 inches, $1 an inch. Reading 
notices, 25 cents per count line. Classified, 1 
cent a word. 

See advertisement on page 483. 

AMERICAN FEDERATIONIST.— Monthly. 
Official organ of the American Federation of 
Labor. Established 1894. American Federa- 
tion of Labor, publishers. Samuel Gompers, 
editor. Subscription, $1; estimated circulation, 
40.000; 112 pages, 2 columns; length of columns, 
8 inches; width, 2J inches. Office, 801-809 G 
Street, N. \V. 

Advertising rates, i page, per year, $100; i 
page, $180; i page, $300; one page, $500. 

AMERICAN FORESTRY.— Monthly. Forest, 
Waters, Soils and Minerals. Established 1895. 
The American Forestry Association, publishers. 
Subscription, $2; claimed average circulation, 
10,000; 80 pages, 2 columns; length of columns, 
8 inches; width, 2}4 inches. Forms close 20th 
preceding month. Office, 1410 H Street, N. W. 

Advertising rates, agate, 25 cents a line; }4 
page, onetime, $0; M page, $10; 'A page, $18; 
one page, $.30. 



ARMS AND THE MAN.— Every Thursday. 
Military. Established 1885. Arms and The Man 
Publishing Co., publishers. Subscription, S3; claimed 
circulation, 20,000; 24 pages, 3 columns; length of 
columns, 12 inches; width, 2''6 inches. Can use 
matrices. Forms close Mondays preceding. Office, 
1502 H Street, N. W. 

Advertising rates, agate, 12 J cents a line; i 
page, one time, $8; J page, $15; ^ page, $28; one 
page, $50. 



ARMY AND NAVY REGISTER.— Every 
Saturday. Military and Naval. Established 
1879. Armv and Navy Publishin? Co., publish- 
ers. Subscription, $3; claimed average circulation, 
for year 1910, 9,200; 32 pages, 3 and 4 columns; length 
of columns, 14 inches; width of columns, 3 and 2}.{ 
i inches. Can use matrices. Office, Bond Building. 
Advertising rates, agate, wide column, 35 cents 
a line; narrow column, 25 cents a line. Discount on 
3 months or more. 



CATHOLIC EDUCATIONAL REVIEW (The). 
— Monthlv, (Brookland D. C), 10 times a vear. 
Catholic." Educational. Established 1911. The 
Catholic Education Press, publishers. Subscription, 
$3; claimed average circulation, 8,000; 96 pages, one 
column; length of column, 8 inches; width, i}4 inches. 
Can use matrices. Forms close 10th preceding 
month. 

Advertising rates, JX page (minimum space), $15; 
,'2 page, $25; one page, $40. 

See advertisement on page 518. 

CHILDREN'S STAR —Monthly. Juvenile. 
Children's Star Publishing ( o., publishers. Sub- 
scription, $1.50; cstimateil circulation, 5,700; 
44 pages, 9x12. Office, "The Sherman." 



NELSON CHESMAN & CO.'S RATE BOOK. 



29 



DISTRICT OP COLUMBIA 



Advertising rates, }4 page one time, $8; }4 page, 
S15; J 2 page, S25; one page, $50. Discount, 5,10 and 
25 per cent on 3, 6 and 12 months, respectively. 

CHRONICLE.— E very Monday. Indepen- 
dent Republican. Family. Literary. Estab- 
lished 1861. M. E. Thompson, editor and pub- 
lislier. Subscription, $2; estimated circulation, 
7 ,000; 4 pages, 8 columns; length of columns, 25 
inches; width. 2J inches. Office, 1229 Pennsyl- 
vania Avenue. 

Advertisint; rates, 1 inch, one time, $1.50; one 
month, $4; three months, $9; six months, $16; 
one year, $20; 2 inches, one year, $50. Business 
locals, 25 cents a line. 



CIVIL SERVICE RECORD.— Monthly. 
Government Civil Service. Established 1909. 
Civil Service Record Co.. publishers. Subscrip- 
tion, 50 cents; estimated circulation, 50,000, (mostly 
gratuitous); 16 pages, 4 columns; length of columns, 
12 inches; width, 2J-8 inches. Forms close 20th pre- 
ceding month. 

Advertising rates, agate, 20 cents a line, 
Classified, 3 cents a word (minimum charge, 
60 cents). 



CLUB FELLOW AND WASHINGTON MIR- 
ROR.— See New York City. 



FLEET REVIEW.^Honthly. Naval. Estab- 
lished 1910. Fleet Review Publishing Co., publish- 
ers. Subscription, SI. 50; 48 pages, 6x9. Office, 
Bond Building. 

Advertising rates on application. 



HERALD. — Everv morning includinji SUN- 
DAY. Independent. Established 1906. The 
Washington Herald Co., publishers, Subscrip- 
tion, $6; claimed circulation 32,016; 16 pages, 7 col- 
umns: width of columns, 2}^ inches. Office, 1322 
New York Avenue. 

Advertising rates, agate, transient, 14 lines or 
more, 15 cents a line; 26 times or a 1,000 lines within 
one year, 12 cents a line; 52 times or 2,500 lines 11 
cents; 104 times, or 5,000 lines, 10 cents; 156 times, 
or 6,500 lines, 8 cents; 312 times, or 10,000 
lines, or more, 7 cents a line. Double column 
advertisements must be at least 28 lines deep. 
Position, next reading, 1 cent a line additional; 
full position, 2 cents a line extra; minimum space 
for full position, 28 lines. Reading notices, 40 
cents a line; first page, 75 cents; telegraphic 
readers $1 per lino. Classified, 1 cent a word; 
if displayed, 7 cents a line. 



INTERNATIONAL BOOKBINDER 

— Monthly. Trade and Labor. Established 1900. 
J. L. Feeney, editor and publisher Subscription. 
$1; estimated circulation, 8,000; 20 pages, 9x12, 
Office, 423-425 G street, N. W. 
Advertising rates on application. 



JOURNAL OF KNIGHTS OF LABOR.— 
Monthly. Labor. Established 1880. Subscription, 
50 cents; claimed circulation, 180,000; 16 pages 4 
columns; length of columns, 15 inches; width, 2}'2 
inches. Forms close 20th preceding month. Office, 
43 B Street, N. W. 

Advertising rates, S7 an inch, each insertion; }^ 
page (210 lines), 45 cents a line agate; }4 page, 42^2 
cents; ^4 page, 40 cents; one page, 37I2 cents a line; 
back page, $393.75. 

See advertisement on page 496. 



DISTRICT OF COLUMBIA 



LIFE AND HEALTH.— Monthly. Hvgienic. 
Established 1885. Review & Herald Publishing 
Association, publishers. Subscription, $1; estimated 
circulation, 49,000; 64 pages, 2 columns; length of 
columns, 8 inches; width, 2)-^ inches. Office, Takoma 
Park. 

Advertising rates, agate, 20 cents a line; $2.75 
an inch each insertion; Is page one time, $5.50; 
M page, $9.50. Hpage, $17.50; one page, $35. 



MACHINISTS' MONTHLY J O U R N A L.— 
Monthly. Official organ of Railroad Machinists. 
Established 1888. Guaranteed circulation, 56,- 
000; 98 pages, 2 columns; length of columns, 
8 inches; width, 2J8 inches. Forms close 10th 
preceding month. Office, Corcoran Building. 

Advertising rates, agate, 38 cents a line; per inch, 
$4.75; li page (2 inches), one time, $9.50; }4 page, 
$17.50; }i page, $33; 1 page, $62. Discount on time 
contracts. 



NATIONAL GEOGRAPHIC MAGAZINE 
(The). — Monthly. Literary, Geographic, Travel, 
Scientific. Established 1888. National Geo- 
! graphic Society, publishers. Subscription, $2.50; 
estimated circulation, 65,000; 112 pages and cover, 
2 columns; length of columns, 7}2 inches; width, 2^ 
inches. Office, 16th and M Streets. 

Advertising rates, one page, $90; H, }4 and 
14 pages pro rata. Discounts 3, 5 and 10 per 
cent on 3, 6 and 12 months respectively. 



NATIONAL HIBERNIAN.— Monthly. A. O. 
H. Official Organ. Established 1901. Patrick J. 
Haltigan, editor and publisher. Subscription, 
25 cents; guaranteed circulation, 200,0(30; 8 
pages, 7 columns; length of columns, 21 inches; 
width, 2 Jl inches. Can use matrices. Forms 
close 6th of current month. 

Advertising rates, agate, 75 cents a line. Reading 
notices, 50 per cent additional. 
See advertisement on page 498. 



NATIONAL TRIBUNE.— Every Thursday. 
Family. Established 1877. National Trib- 
une Co., publishers. Subscription, $1; sworn average 
circulation, 100,107; 8 pages, 7 columns; length of 
columns, 20 inches; width, 2Js inches. Can use 
matrices. Office, 14th and E Streets, N. W. 

Advertising rates, agate, 30 cents per line each 
insertion; classified, 20 cents a line. Reading 
notices, 50 cents a line. No discount for time or 
space. 

See advertisement on padres 480 and 533. 



NEW AGE.— See New York City. 



NEW CENTURY.— Every Saturday. Cath- 
olic. Established 1886. New Century Co., 
publishers. Subscription, $2; estimated circula- 
tion, 7,000; 8 pages, 7 columns; length of columns, 
21} inches; width, 2 t% inches. Office, Mun- 
sey Building. 

Advertising rates, one inch, one time, $2.15; 
one month, $5.50; three months, $14; six months, 
$24; one year, $41.40. Reduced rate for larger 
space. Reading notices, 25 cents a line. 



30 



NELSON CHESMAN & CO.'S RATE BOOK. 



DISTRICT OF COLUMBIA 



NEWOLOGICAL NEWS— Monthly. Newology. 
Established 1907. J. F. News, Jr., pubHsher. Sub- 
scription, SI; estimated circulation, 2.5,000; 100 pages, 
2 columns; length of columns, 8 inches; width, 3 inches 
Office. 918 North West 18th Street. 

Advertising rates, .?100 a page and pro rata. 



PATHFINDER.— Every Saturday. News Re- 
view. Established 1894. Pathfinder Publish- 
ing Co., publishers. Subscription, $1; claimed 
circulation, exceeding 45,000; 16 to 32 pages, 3 columns; 
length of columns, 10 inches; width, 2J^ inches. 
Forms close 10 days in advance. 

Advertising rates, agate, 15 cents a line; no 
discount for time or space. 
See advertisement on page 449. 

POST.— Every morning including SUNDAY. 
Independent. Established 1877. The Wash- 
ington Post Co., publishers. Subscription, daily, 
S6; Sunday, $2.40; estimated circulation, dailv, 
28,500; Sunday, estimated circulation, 40,000; 
daily, 12 to 16 pages; Sunday, 40 to 62 pages, 8 
columns; length of columns, 21 1^ inches; width, 
2 J inches. Can use matrices. Office, Post Build- 
ing. 

Advertising rates, daily, agate, 15 cents a line; 
2 times consecutively, 14 cents a line; 3 times, 
13 J2 cents; Sunday, 18 cents a line; 2 times, 16 
cents; 3 times, 14 cents. Open space within 
one year, daily and Sunday, (equal amount of 
space in each issue), 1,000 lines, 13 cents a line; 
2,500 lines, 10 J ^ cents; 5,000 lines, 9 cents; 
10,000 lines, 8 cents a line; financial, daily, 15 
cents a line; Sunday, 18 cents; preferred posi- 
tions, 10 and 25 per cent extra. Sunday, 
exclusively, on open space, 25 per cent extra. 
Double colunm advs., must not be less than 28 
lines deep; triple column, 75 lines deep. Classi- 
fied, agents and help wanted, 2 cents a word, 
(minimum charge, 30 cents) ; publishers, 10 
cents a line; personals, 25 cents a line; reading 
notices, 50 cents and $1 per count line; preferred 
readers in body type, $1 per line, agate measure; 
telegraphic readers, $1.5() per agate line. 



POSTAL RECORD (The).— Monthly. Postal. 
Established 1887. National Association of 
Letter Carriers, publishers. Subscription, SI; 
claimed average circulation for year ending April, 
1911, 26,876; 28 pages, 3 columns; length of 
columns, 9h inches; width, 2f'B inches. Forms 
close 15th preceding month. Office, 945 Penn- 
sylvania Avenue, N. W. 

Advertising rates, $3 an inch; 27 inches within one 
year, S2.50 an inch; 54 inches, $2.40; 81 inches, $2.30; 
108 inches, $2.20; 135 inches, $2.10; 160 inches or more, 
$2 an inch. Position and cover pages, 25 per cent 
extra. Reading notices, 30 cents a line. 



POSTMASTERS' ADVOCATE (The).— Month- 
ly. Postal News. Established 1895. Post- 
master's Advocate Publishing Co., publishers. 
Subscription, 5(1 cents; claimed average circulation, 
exceeding 25,000; 24 pages, 4 columns; length of col- 
umns, 12 inches; width, 2)/g inches. Forms close 
30th preceding month. Office, National Bank of 
Washington Building. 

.\dvertisins rates, agate, 20 cents a line. Reading 
notices, 30 rents a line each insertion. 
See advertisement on page 426. 



DISTRICT OF COLUMBIA 



R. F. D. NEWS.— Monthly. Devoted to the 
interests of Rural Free Delivery Carriers. Es- 
tablished 1902. W. D. Brown, publisher. Sub- 
scription, 50 cents; claimed circulation, 30,000; 48 
to 80 pages, 3 columns; length of columns, 10 inches; 
width, 25 s inches. Can use matrices. Forms clo.se 
23rd preceding month. Office, 1331 F Street, N. W. 

Advertising rates, 1 inch, one time, $3; three 
months, $8.70; six months $16.50; one year, 
$30; 1 column one time, $25; i page, $20; J page, 
$35; one page, $60. 



SABBATH SCHOOL WORKER.— Monthly. 
7th day Adventist. Established 1886. Review 
and Herald Publishing Association, publishers. 
Subscription, 35 cents; estimated circulation, 9,000; 
16 pages, 7x10. Office, Takoma Park. 

Advertising rates on application. 

STAR. — Every evening except Sunday, and 
SUNDAY MORNING STAR. Independent. 
Established, daily, 1852; Sunday, 1905. Even- 
ing Star Newspaper Co., publishers. Subscrip- 
tion, daily, $4.80; Sunday, .$2.40; daily and Sunday, 
$7.20; sworn average circulation for first three 
months in 1911, daily, 59,146*; Sunday, sworn 
average circulation for same period, 48,521* 
daily, 16 to 24 pages; Sunday, 48 pages and 
magazine supplement, 8 columns; length of 
columns, 2154 inches; width, 2% inches. Can 
use matrices. Office, 1101 Pennsylvania Avenue. 

Advertising rates, daily, agate, 10 cents a line, 
black faced type or flat cuts, 15 cents a line, flat, 
style of paper; full position, 2} 2 cents per line extra. 
Double column advertisements must be not less than 
42 lines deep. Classified, 1 cent a word for agents, 
help wanted, etc.; real estate, educational and resorts, 
15 cents a line, with discount on 2 or more insertions. 
City items in reading type, 20 cents a line. Local 
mention, in reading type, 30 cents a line. Read- 
ing notices, with mark, 75 cents per line, (in 
agate, at foot of columns, 50 cents a line). Sun- 
day, display, 10 cents a line; black face type and cuts. 

STONE CUTTERS' JOURNAL.— Monthly. 
Labor. Established 1887. Journeyman Stone 
Cutter's Association of North America, publishers. 
Subscription, $1; estimated circulation, 20,000; 
24 pages, 10x31. Office, 520 Sixth Street N. W. 

Advertising rates on application. 

TIMES.— Every evening including SUNDAY 
EVENING. Independent. Established 18')4. 
Frank .A. Munsey, publisher. Subscription, evening 
and Sunday, $3. .50; sworn average circulation for 
year 1910, daily, 44,543 net; including Sunday, 43,578 
net; 14 to 24 pages, 7 columns; length of columns, 
20 inches; width, 2'8 inches. Can use matrices. 
Office, Munsey Building, Pennsylvania Avenue 
between 13th and 14th Streets. 

Advertising rates, daily, or Sunday, agate, 15 
cents a line; one month, daily, or e. o. d. two 
months, 12 cents a line; daily two months, or 
e. o.d. four months 11 cents; daily three months, 
or e. o. d., six months, 10 cents a line; six months, 
daily or e. o. d , one year, 9 cents a line; 2 t. a. w., 
three months, 12 cents; six months, 11 cents; 
1 t a. w., one year, 11 cents a line. Double 
column advertisements must be at least 35 lines 
deep. Open space used within one year, 2,500 
lines, 12 cents a line; 5,000 lines, 11 cents; 7,500 
lines, 10 cents; 10,000 lines, or more, 9 cents a 
line. Financial, 15 cents a line; new publications. 



NELSON CHESMAN & CO.'S RATE BOOK. 



31 



DISTRICT OF COLUMBIA 



15 cents a line. Automobiles, 7 cents per agate line. 
Classified, help, agents wanted, etc., 8 cents a line; 
other classifications, 10 cents a line; educational, 10 
cents a line; resorts, 8 cents; 15 times, 9 cents a line; 
30 times, 8 cents a line, per insertion. Reading notices, 

50 cents a line; first page (not exceeding 14 lines), 

51 a line (marked "Adv."). Combination rate, 
including above and Baltimore News, Philadelphia 
Times and Boston Journal on application. 



TRADES UNIONIST.— Every Saturday. 
Labor. Established 1896. Trades Unionist 
Publishing Co., publishers. Subscription, $1 ; 
estimated circulation, 5,000; S pages, 15x20. 
Office. 617 _F Street, N. W. 

Advertising rates on application. 



DISTRICT OF COLUMBIA 



U. S. GOVERNMENT ADVERTISER.— Every 
Thursdav, Government and City Contracts. Estab- 
lished 1882. C. H. Ridenour, and J. E. Jenks, 
Publishers. Subscription So; estimated circulation, 
6,000; 24 pages, 4 columns; length of columns, 13 inches ; 
width, 2}4 inches. Office, Bond Building. 

Advertising rates on application. 



WORLD'S PROGRESS.— Monthly. Science 
and Industry. Established 1905. The World's 
Progress Co., publishers. Subscription, SI; esti- 
mated circulation, 8,000; 40 pages and cover, 2 
columns; length of columns, 7| inches; width, 
21^(5 inches. Office, Colorado Building. 

Advertising rates, agate, 15 cents a line. 



FLORIDA 



GAINESVILLE 

CHRISTIAN STANDARD.— Every Saturday. 
Interdenominational. Established 1867. Christ- 
ian Standard Co. (Limited), publishers. Sub- 
scription, $1.00; guaranteed average circulation, 13,800; 
16 pages, 3 columns; length of columns, 10 
inches; width, 21 inches. 

Advertising rates, agate, 10 cents per line each 
insertion; 1,000 lines, 8 cents a line. Special no- 
tices, double price; reading notices, leaded, triple 
price per count line. Special rate for Educational 
Institutions 

See advertisement on page 501. 



SUN. — Semi-Weekly, Mondays and Thursdays, 
Democratic. Established 1881. H. M. McCreary. 
editor and publisher. Sub.scription, $1; estimated 
circulation, 5,000: 8 pages, 13x20. 

Advertising rates on application. 



JACKSONVILLE 

METROPOLIS.— Every evening except Sun- 
day. Democratic. Established 1887. Carter 

6 Russell Publishing Co.. publishers. Subscrip- 
tion, .S5; Saturday edition only, SI; claimed average 
circulation, for first three months in 1911, 14,303; 
for year ending April 30, 1911, 13,808; 10 to 20 pages, 

7 columns; length of columns, 21J^ inches; width, 
2}4 inches. Can use matrices. 

Advertising rates, agate, 7 cents a line; 2 times, 
6}^ cents; 4 times, 6 cents; one week, 5 cents; 
12 times, 4 cents; one month, 3 cents; three 
months, 5 per cent discount; six months, 10 
per cent; nine months, 15 per cent; one year, 
20 per cent; e. o. d., f of daily rates. Open 
space within one year, 500 lines, 6 cents a line; 
1,OOJ lines, 5)4 cents; 2,500 lines, 5 cents; 4,500 
lines, 4 cents; 7,000 lines, 3J^ cents; 14,000 
lines or more, 3 cents a line. Preferred posi- 
tions, 15 and 25 per cent extra. Classified, 1 
cent a word. Star readers, 20 cents a line with 
discount on 100 lines and over; telegraphic and 
pure readers, 50 cents per measured line. 



TIMES-UNION. — Every morning including 
SUNDAY. Democratic. Established 1878. 
Florida Publishing Co., publishers. Subscrip- 
tion, $5 in city; $6 out of city; sworn average 
circulation, daily and Sundav for three months 
ending March 31, 1911, dailv, 21,790*; for year 1910. 
20,845*; Sundav, for same period in 1911, 24,462*; 
(for year 1910, 23,182*); daily, 12 to 24 pages; Sunday 
36 to 64 pages, 7 columns; length of columns, 21M 
inches; width, 2}i inches. Can use matrices. 

Advertising rates, agate, daily and Sunday, 1 
to 3 times, 10 cents a line; 4 to 6 times, 9 cents 
aline; 7 to 13 times, 8 cents; 14 to 26 times, 7 
cents; 27 to 52 times, 6 cents; 53 to 104 times, 

5 cents; 105 to 156 times, or more, 4' 2 cents 
a line. Open space, 500 linos, within one year, 
8 cents a line; 1,000 lines, 7 cents; 2,500 lines, 

6 cents; 5,000 lines, 5 cents; 7,000 lines, 4yi 
cents; 10,000 lines, or more, 4 cents a line. Pre- 
ferred position, 10 and 25 per cent extra. Local 
reading notices, 25 cents a line; 250 lines, with- 
in one year, 20 cents per count line; 500 lines, 
15 cents; 1,000 lines, 12 cents a line. Tele- 
graphic notices, 75 cents per count line. Classi- 
fied rates 1 cent a word (minimum charges, 25 cents) 



PENSACOLA 

.JOURNAL. — Every morning except Monday. 
Democratic. Established 1898; F. L. Mayes, 
publisher. Subscription, $5: sworn average cir- 
c ulation for year 1910, 6,382*; for last 3 month in 1910, 
7,135*; 8 to 24 pages, 7 columns; length of columns. 



20 inches; width, 



inches. Can use matrices. 



Advertising rates, 24 cents an inch; next read- 
ing. 15 per cent extra; full position. 25 per cent 
extra. Classified rates on application. Reading 
notices. 20 cents a line, with discount on 100 
lines and over. 



NEWS. — Every evening except Sunday. Demo- 
cratic. Established 1889. News Publishing Co., 
(Ltd) publishers. Subscription, 85; claimed average 



32 



NELSON CHESMAN & CO.'S RATE BOOK. 



FLORIDA 



circulation for first five months in 1911, 5,419; 8 to 
16 pages, 7 columns; length of columns, 2l}4, inches; 
width, 2}.i inches. Can use matrices. 
Advertising rates on application. 



ST. AUGUSTINE. 

FLORIDA EAST COAST HOMESEEKER.— 
Monthly. Agricultural and Development. Estab- 
lished 1889; Record Company, publishers. Subscrip- 
tion, 50 cents; estimated circulation 5,000; 28 pages, 
9x11. 

Advertising rates on application. 



TAMPA 

TIMES. — Every evening except Sunday. 
Democratic. Established 1893. Tampa Publish- 
ing Co., publishers. Subscription, S5; estimated 
circulation 8,500*; 8 to 12 pages; Saturday edition, 
16 to 20 pages, 7 columns; length of columns, 20J^^ 
inches; width, 2^ inches. 

Advertising rates, less than 100 inches, 40 cents 
an inch; 100 inches, 35 cents; 250 inches, 32 cents; 



FLORIDA 



500 inches, 30 cents; 1,000 inches or more, 28 cents 
an inch; preferred position extra. Reading notices, 
10 cents a line; pure readers in body type, 25 
cents a line, with discount on 500 lines or more. 
Classified, 1 cent a word. 



TRIBUNE.— Every morning including SUN- 
DAY, and WEEKLY Thursdays. Democratic. 
Established 1894. Tampa Tribune Publishing 
Co., (Inc.) publishers. Subscription, daily, $6; 
sworn average circulation, for year 1910, daily, 16,357*; 
Sunday, 16,849*; weekly, SI; sworn average circulation 
for same period 11,627*; daily, 12 to 16 pages; Sun- 
day, 24 to 32 pages, 7 columns; length of columns, 20 
inches; width, 23-8 inches. Can use matrices. 

Advertising rate?, agate, 5 cents a line" 1,000 
lines, within one year, 4 cents; 3,000 lines, 3 
cents; 5,000 lines, 2k cents. Preferred posi- 
tion, 5 and 16 1 per cent additional. No adver- 
tising accepted for first page. Reading notices. 
15 cents a line; telegraphic readers, 25 cents a 
line. Classified, 1 cent a word. 

See advertisement on page 440. 



GEORGIA 



ATHENS 

WOMAN'S WORK.— Monthly. Household. 
Established 1887. T. L. Mitchell, publisher. 
Subscription, $1; estimated circulation 50,000; 
20 pages, 4 columns; length of columns, 14 inches; 
width, 2tB inches. Forms close 25th preced- 
ing month. 

Advertising rates, agate, 25 cents a line. 



ATLANTA 

BAPTIST FORUM.— Monthly. Religious. Estab- 
lished, 1881. Forum Publishing Co., publishers. 
Subscription, S2; claimed circulation, 7,000; 100 pages; 
2 columns. 

Advertising rates on application. 



CHRISTIAN INDEX.— E very Thursday. 
Baptist. Established 1821. Bell & Graham, 
publishers. Subscription, S2; sworn average cir- 
culation for six months ending January 31, 1911, 
10,054*; 16 pages, 5 columns; length of columns, 14?^ 
inches; width, 2J/8 inches. Office, 41 East Ellis 
street. 

Advertising rates $1,40 an inch, with discount 
for space. 



CONSTITUTION.— Every morning including 
SUNDAY, and TRI-WEEKLY. Mondays, Wed- 
nesdays and Fridays. Democratic. Established 
1868. Constitution Publishing Co., publishers. 
Subscription, daily and Sunday, $7; sworn aver- 
age circulation daily, 39,710*; for June 1911, dailv, 
40,178; daily and Sunday for July, 48,884*; 
(Sunday 48,275*); tri-weekly, $1, sworn average 



circulation 103,000*; 12 to 84 pages, 7 columns 
length of columns, 21 inches; width, 2}/s inches. 
Can use matrices. 

Advertising rates, agate, daily or Sunday, 10 
cents a line. Reading notices, 25 cents per non- 
pareil line; telegr.Tphic readers (no discount) 
$1 per nonpareil line, daily, or .Sunday. Dis- 
counts, 10 per cent on 39 times, or 2,000 lines, 
within one year; 15 per cent on 3,000 lines; 20 
per cent on 78 times; 25 per cent on 5.000 lines; 
.33;^ per cent on 156 times, or 7,000 lines. 
Special rate for resorts and schools, 8 cents a 
line, flat. Wine, whiskey and beer advertise- 
ing, 10 cents per line, flat. Classified, 10 cents 
a line (6 words), minimum space 3 lines. Tri- 
weekly all editions, 50 cents per agate line. _ Read- 
ing notices, $1 per nonpareil line. Position, 10 
and 25 per cent extra. Classified, in Tri-weekly, 
same as display. 

See advertisement on page 540. 



COTTON. — Monthly. Textiles. Established 
1872. Cotton Publishing Co., publishers. Subscrip- 
tion, 50 cents; guaranteed circulation, 6,245*; 120 pages, 
2 columns; length of columns, 10 inches; width ZH 
inches. 

Advertising rates eV page, $7.50; % page, S12.50; 
M page, $22.50; yi page, $37..50; one page, $62.50, 
Discount on 6 months or longer. 



GARAGE AND SOUTHERN AUTOMO- 
BILIST.— Monthly. Automobile. Established 1909 
Garage Publfshing Co., publishers. Subscription, 
$1; estimated circulation, 5,000; 32 pages, 9x12. Office, 
Equitable Building. 

Advertising rates on application. 



NELSON CHESMAN & CO.'S RATE BOOK. 



33 



GEORGIA 



GEORGIAN AND NEWS— Every evening except 
Sunday, AND GEORGIAN NEWS BRIEF. 
Weekly. Independent. Established 1906. F. L. 
Seely, publisher. Subscription, 84.50; sworn average 
circulation for six months ending April 1, 1911, daily 
42,662* net (gross 44,480*); weekly, guaranteed cir- 
culation, 7.5,000* daily, 16 to 28 pages; weekly, 16 to 
24 pages; daily 7 columns; weekly 4 columns; length 
of columns, daily, 20 inches; weekly, 15 inches; width, 
daily, 2^^ inches; weekly, 13 >2 ems. Can use 
matrices. Office, 25 W. Alabama Street. 

Advertising rates, agate, daily, one inch or 
more, 6 cents a line. No discount for time or 
space; full position, 7 cents a line. Classified, 
1 cent a word (minimum charge, 2.5 cents). 
Reading notices, 20 cents per count line; tele- 
graphic readers, SI per count line. Weekly, 
display, 15 cents a line. Classified in weekly same 
rate a,s display. 
See advertisement on page 431. 



GOLDEN AGE.— Every Thursday. Unde- 
nominational. Established 1902. Wm. D. 
Upshaw, editor. Subscription, $2; guaranteed 
circulation, 14,000*; 16 pages, 9x13- Office, 
Austell Building. 

Advertising rates, $1.60 an inch, with discount 
for space. 

INDEPENDENT.— Every Saturday. Colored. 
Established 1903. Independent Publishing Co., 
publishers. Subscription, fl.SO; estimated circula- 
tion, 18,300; 8 pages, 6 columns; length of col- 
umns, 20 inches; width, 2^^ inches. Can use 
matrices. Office, 26^2 South Pryor Street. 

Advertising rates, one inch or more, 7.5 cents 
an inch; 4 times, 65 cents; 12 times, 55 cents; 
24 times, 45 cents; 52 times, 40 cents an inch. 
Open space, within one year, 50 inches, 65 
cents an inch; 100 inches, 55 cents. Minimum 
space, one inch. Reading notices, 10 cents per 
nonpareil line. 

See advertisement on page 455. 



JEFFERSONIAN (THE).— see Thomson Ga. 



JOURNAL. — Evei-y afternoon except Sunday, 
SUNDAY MORNING, and SEMI-WEEKLY, 
Tuesdays and Fridays. Democratic. Estab- 
lished 1883. The Atlanta Journal Co., publishers. 
Subscription, daily, $6; Sunday, $2; sworn average 
circulation for year 1910, daily, 53,784*; for April, 
1911, 53,225*; Sunday, sworn average circulation 
for same period in 1910, 57520*; for April 1911, 57,993* 
semi-weekly, SI; sworn average circulation, for 
month of April 1911, 109,457*; daily, 16 to 24 pages; 
semi-weekly, 8 pages; Sunday, 40 to 78 pages, 7 col- 
umns; length of columns 21 inches; width 2}i inches. 
Can use matrices. Office, 10 South Broad Street. 

Advertising rates, daily or Sunday, agate, less 
than 2,000 lines, 10 cents a line; 2,000 lines, 9 
cents; 3,000 lines, 8 cents: 5,000 lines, 7 cents; 
7,000 lines or more, 6J cents a line. Special 
rates for nreferred position. Educational 
and resorts, 8 cents a line each insertion. Wine, 
Whisky and Beer advertising in daily and Sunday, 
10 cents a line, flat. Cla.ssified, 10 cents a line, with 
discount for time. Reading notices, starred, or marked 
"adv.," nonpareil, 25 cents a line; first page, 60 
and 75 cents; telegraphic readers, $1 per count 
line. Semi-weekly, display, 40 cents a line, cov- 
ering both issues weekly; no discount for time or 
space in semi-weekly. Classified in semi-weekly 
same as for display. Wine, Whisky and Beer adver- 



GEORGIA 



tising in Semi-weekly, 60 cents a line, flat. Reading 
notices, 75 cents per nonpareil line. 
See advertisement on page 484. 



OUR HOME FIELD.— Monthly. Estimated cir- 
culation, 30,000; length of columns, 8 inches; width 
2% inches. Forms close, 15th preceding month. 

Advertising rates, agate, 20 cents a line; M page, 
$10; discount on 6 times or more. 



PROGRESSIVE RETAILER.— Monthly. 

Trade. Established 1909. Progressive Retailer 
Publishing Co., (Inc.), publishers. Subscription, 
$1; claimed average circulation, 5,000; 64 pages, 
2 columns: length of columns, 11 inches; width, 3J^ 
inches. Forms close 10 days in advance. Can use 
matrices. 

Advertising rates, i page, one time, SIO; i 
page, S15; ^ page, $25; one page, S40. Discount 
on 3 months or longer. Special rate for cover 
pages in colors. 

SODA DISPENSER (The).— Monthly (20th). 
Trade. Established 1907. Donald A. Loyless, 
publisher. Subscription, 50 cents; claimed average 
circulation, 10,000; .50 pages, 2 columns; length of 
columns, 9 inches; width, 33^ inches. Office, Rhodes 
Building. 

Advertising rates on application. 



SOUTHERN CULTIVATOR AND DIXIE 
FARMER. — Semi-monthly. Agricultural. Es- 
tablished 1843. The Cultivator Publishing Co., 
publishers. Subscription, $1 ; estimated circula- 
tion, 51,335: 32 pages, 3 columns; length of col- 
umns, 11 inches; width, 2}/^ inches. Can u.se 
matrices. Forms close 5th and 20th of the month 
for issues 15th and 1st. Office, 22 3^ S. Broad 
Street. 

Advertising rates, agate, 20 cents a line. Pre- 
ferred position extra. 



SOUTHERN ELECTRICIAN.— Monthly. Elec- 
trical. Established 1906. Cotton Publishing Co., 
publishers. Subscription, 50 cents; foreign $1 and 
S2; sworn average circulation, for one year ending 
April, 1911, 6,516; 100 pages, or more, with cover, 
2 columns; length of columns, 10 inches; width, 3H 
inches. Office, Prudential Building. 

Advertising rates, ,'5 page, $7.50; J^ page, $12.50 
M page, $22.50; }-2 page, $37..50; one page, $62.50 
discount on six months or longer. 



SOUTHERN ENGINEER.— Monthly (15th); 
Technical. Established 1904. W. R. C. Smith 
Publishing Co., publishers. Subscription, 50 
cents; sworn minimum circulation for six months 
ending April 1911, 20,000*; 1.50 pages, 2 columns; 
length of columns, 10 inches; width, 3J^ inches. 
Office Grant Building. 

Advertising rates on application. 



SOUTHERN FANCIER— Monthly (15th)., 
Poultry and Farm. Established 1886. Universal 
Publicity Co., publishers. Subscription, 50 cents; 
claimed circulation, 15,889; 44 to 64 pages, 3 
columns; length of columns, 10 inches; width 
2 1/6 inches. Can use matrices. Forms close 
25th preceding month 

Advertising rate?, agate, 15 cents a line. 



34 



NELSON CHESMAN & CO.'S RATE BOOK. 



GEORGIA 



GEORGIA 



SOUTHERN MACHINERY.— Monthly. Me- 
chanical. Established 1905. W. R. C. Smith 
Publishing Co., publishers. Subscription, 50 
cents; sworn minimum circulation, 9,000*; 108 pages, 
2 columns; length of columns, 10 inches; width, 3J2 
inches. Forms close 20th preceding month. Office, 
Grant Building. 

Advertising rates on application. 



SOUTHERN RURALIST.— S e m i-monthly. 
.Agricultural. Established 1893. Southern Ru- 
ralist Co., publishers. Subscription, 50 cents; sworn 
average circulation, for year ending May 1.5, 1911, 
125,625*; 24 to 56 pages, 4 columns; length of columns, 
ISJi inches; width, 2J4 inches. Forms close ten 
days in advance. Office, 20 S. Forsythe Street. 

Advertising rates, agate, 50 cents a, line. No 
time or space discounts. Classified, 5 cents a 
word. 

See advertisement on page 457. 

SOUTHERN STAR.— Every Saturday. Pro- 
hibition. Established 1887. Barker Publishing 
Co., publishers. Subscription, 50 cents; estimated 
circulation, 8,000; 8 pages, 6 columns; length of 
columns, 20 inches; width, 2 J inches. Office, 20 
Peters Street. 

Advertising rates on application. 



TELEPHONE AND TELEGRAPH JOUR- 
NAL.— Monthly. Established 1910, Telephone pub- 
lishing Co., publishers. Subscription, $1.50; 16 pages, 
9x12. Office, Candler Building. 

Advertising rates on application. 



UNCLE REMUS'S HOME MAGA7INE.— 
Monthly (25th). Established 1907. Sunny South 
Publishing Co., publishers. Subscription, SI; guaran- 
teed circulation, for vear ending May 1911, 234,812* 
(for July 1911, 246,324*); 40 to 64 pages, 4 columns;, 
length of columns, 13}^ inches; width, 2)4 inches. 
Forms close 15th of second preceeding month. 

Advertising rates, agate, SI a line; discount, 
10 per cent on i page (189 lines), and over, in 
one issue; back cover page (2 colors), $1,000; 3 
colors, $1,400; second and third inside cover 
pages (2 colors), $800; H page, pro rata. Mini- 
mum space, 4 lines. No discount on cover pages. 
Special rate to schools, 50 cents a line. 



WESLEYAN CHRISTIAN ADVOCATE.— 

Every Friday. Official organ of the Methodist- 
Episcopal Church, South. Established 1836. W. 
C. Lovett, editor. Subscription, .?2; claimed average 
circulation, for first six months in 1911, 10,750*; 
32 pages, 3 columns; length of columns, IOV2 inches; 
width, 25 inches. Office, Peters Building. 

Advertising rates, $1.50 an inch, with discount 
or space. 



AUGUSTA 

CHRONICLE. — Every morning including 
SUNDAY AND GEORGL\-CAROLINA AGRI- 
CULTURIST AND WEEKLY CHRONICLE, 
weeklj-. Democratic. Established 1785. Augusta 
Chronicle Publishing Co., publishers. Subscription, 
daily and Sunday, S6; guaranteed circulation, daily, 
9,150; Sunday 10,115; 10, to 60 pages, 7 columns; 



length of columns, 21 inches; width, 2J^ inches. 
Can use matrices. 

Advertising rates, transient, daily, less than 
3,000 lines, 3 cents; 3,000 lines, within one year, 
2J cents; 5,000 lines, 2 cents a line. Classified, 
7 cents a line with discount for time. Reading 
notices, 20, 25 and 30 cents a line; telegraphic 
readers, 30 cents a line. Weekly rates on application. 

See advertisement on page 493. 



HERALD. — Everv evening except Sunday. 
SUNDAY MORNING, Established 1890. Herald 
Publishing Co., publishers. Subscription, daily, 
S5; Sunday, $1; sworn average circulation daily, 
7.683*; Sunday, 8,386*; daily, 8 to 16 pages; Sunday, 
24 to 36 pages, 7 columns, length of columns, 20 inches; 
width, 2;s inches. Can use matrices. 

Advertising rates, 500 lines within one year, daily 
or Sunday, 4 cents a line; 1,000 lines, 3}-7 cents; 2,000 
lines, 3}i cents; 3, .500 lines, 3 cents, 5,0"00 lines, 2}4 
cents; 7,000 lines or more, 2 cents a line. Position, 
10 and 25 per cent extra. Reading 15 cents a line; 
telegraphic readers, daily, 50 cents a line. Class- 
ified, 1 cent a word (minimum charge, 25 cents). 

See advertisement on page 564. 



COLUMBUS 

LEDGER. — Everv evening except Saturday 
and Sunday, SUNDAY MORNING. Demo- 
cratic. Established 1886. R. W. Page, publisher. 
Subscription, daily, S5; Sunday, -SI; claimed average 
circulation, daily, 7,000; .Sunday 8,000; 8 to 24 pages, 
7 columns; length of columns 21 inches; width, 2J/^ 
inches. Can use matrices. 

Advertising rates, plate matter, 1,000 inches on 
I yearly orders, 20 cents an inch; 500 inches on six 
J months orders, 25 cents; 250 inches, on three 
months orders, 30 cents; 100 inches or less, 50 
cents an inch. Classified, 1 cent a word (mini- 
mum charge, 15 cents). Reading notices, 20 
cents a line; first page, 50 cents. 
See advertisement on page 524. 



SOUTHERN CHRISTIAN RECORDER.— 

Every Thursday. African Methodist. Established 
1889, "Rev. G. W. Allen, D. D., editor and publisher. 
Subscription, .SI; claimed circulation, 6,550; 4 pages, 
7 columns; length of columns, 20 inches; width, 2}4 
inches. Can use matrices. 
Advertising rates on application. 



MACON 

NEWS. — Every evening except Sunday. 
Democratic. Established 1884. Macon News 
Printing Co., publishers. Subscription, $5; 
sworn average circulation, 9,020*; 10 to 24 pages, 
7 columns; length of columns, 20 inches; width 2^6 
inches. Can use matrices. 

Advertising rates, 50 cents an inch; 250 inches, 
40 cents an inch; 500 inches, 35 cents; classified, 1 
cent a word (minimum charge, 15 cents). Reading 
notices, pica, 40 cents a line; brevier, 20 cents a line. 
Full position for display advertising, 25 per cent 
additional to run of paper rate. 

TELEGRAPH. — Every morning including 
SUNDAY. Democratic. Established 1826. 
Macon Telegraph Publishing Co., publishers. 
Subscription, daily, and Sunday, by mail, $5; 
by earner, $7; guaranteed circulation, daily and 
Sunday, 11,000; daily 12 to 16 pages, (Sunday 



NELSON CHESMAN & CO.'S RATE BOOK. 



35 



GEORGIA 



40 to 60 pages), 7 columns; length of columns, 
20 inches; width, 2J inches. Can use matrices 

Advertising rates, daily, agate, 7 cents a line; 
700 lines, within one year, 6 cents; 1,400 lines 
5 cents; 2,800 lines, 4 cents; 4,200 lines, 3H cents; 
5,600 lines, 3 cents; 7,000 lines or more, 2 3^ 
cents a line; full position, 25 per cent extra; 
minimum space, 7 lines. Double column adver- 
tisements must be at least one inch deep. Clas- 
sified, 1 cent a word (minimum charge 25 cents). 
Reading notices, 20 cents per count line, with 
discount on 1,000 lines and over. 

SAVANNAH 

GAILLARD'S SOUTHERN MEDICINE.— 
Monthly (loth). Medical. Established 1866. 
Gaillard's Southern Medicine (Inc.), publishers. 
Subscription, $2; claimed average circulation, 
5,000; 40 pages, 2 columns; length of columns, 8i 
inches; width, 2f inches. Can use matrices. 

Advertising rates J page, one time, $8; i page, 
S12; i page, S20; one page, $30. Discount on 
continued insertions. 



GEORGIA 



NEWS.— Every morning including SUNDAY, 
and WEEKLY NEWS, twice-a-week, Mondays 
and Thursdays. Democratic. Established 1850. 
Morning News Co., publishers. Subscription, 
daily, S8; estimated circulation, daily, 12,000; 
Sunday, 10,000; twice ^ week, SI; estimated 
circulation, 9,000; 8 pages, 7 columns; length 
of columns, 21 inches; width, 2 J inches. 

Advertising rates, daily or Sunday, 10 cents 
per agate line. Discounts, 20, 30, 40, 50, 60 and 
70 per cent for 10, 20, 30, 50, 100 and 150 inser- 
tions. Open sjiace within one year, (not less than 
50 lines each insertion), 1,000 lines. 7 cents a line; 
2,500 lines, 6 cents; 5,000 hues, 5 cents; 10,000 
lines, 3 cents a line. Reading notices, (minimum 
space. 7 lines) 20 cents per minion line; 30 inser- 
tions, 15 cents; 100 insertions, 10 cents; tele- 
graphic readers, $1 a line, marked "adv." ; Twice- 
a-week, display, 5 cents per line. Discount 
same as daily. Reading notices, 20 cents per 
line. Special rates for educational, schools and 
colleges. 

PRESS. — Every evening, except Sunday. Es- 
tablished 1892. Democratic. Pleasant A. Stovall, 



publisher. Subscription, $5; sworn average circu- 
lation for first six months in 1911, 9,890*; 12 to 20 
pages, 7 columns; length of columns, 21 inches; width. 
2J^ inches. Can use matrices. 

Advertising rates, agate, 4 cents a line; 5,000 
lines, 3 cents; 10,000 lines or more, 2 cents a line; 
preferred position, 10 and 20 per cent extra. 
Classified, 1 cent a word first insertion; J cent a 
word each subsequent insertion (minimum 25 
words). Reading notices, 10 cents a line, with 
discount on 500 lines and over. 

See advertisement on page 480. 



THOMSON 

JEFFERSONIAN (The).— Every Thursday, 
Rural. Literary. Established 1906. Thos. 
E. Watson, editor and publisher. Subscription. 
SI; guaranteed average circulation 48,539*; 20 to 24 
pages, 4 columns; length of columns, 13 inches; width, 
23^ inches. Forms close Saturday preceding. 

Advertising rates, agate, 10 cents a line. Classi- 
fied. 2 cents a word. 

See advertisement on page. 561. 



WATSON'S MAGAZINE.— Monthly. Literary. 
Established 1907. The Jeffersonian Publishing Co., 
publishers. Guaranteed circulation, 82,038*. Sub- 
.scription, SI: 100 pages, 2 columns; length of columns, 
8 inches; width, 2 inches. Forms close 5th of pre- 
ceding month. 

Advertising rates, agate 14 lines, or more, 40 
cents a line; one page, one time, ?75; ^ page 89.40; 
}i and }-2 pages, pro rata to page rate. Classified, 
40 cents a line (8 words). 

See advertisement on page. 561. 



UNION CITY 

FARMERS' UNION NEWS.— Semi-Monthy. 
Agricultural. Farmers' Union News Co., publishers. 
Subscription, .SI'; claimed circulation, 30,000; 16 pages, 
4 columns; length of columns, 14 inches; width. 2}^ 
inches. Close one week in advance. 

Advertising rates, agate, $1.40 an inch. No 
time or space discounts. 
See advertisement on page 559. 



IDAHO 



BOISE 

CAPITAL NEWS.— Every evening except 
Sundav, and SUNDAY MORNING. Independent. 
Established, 1901. Capital News Publishing Co., 
Ltd., publishers. Subscription S5; sworn average 
circulation, 8,299; 8 to 36 pages, 7 columns; length 
of columns, 20 inches; width, 2H inches. Can use 
matrices. 

Advertising rates, 60 cents an inch; subsequent 
insertions, 50 cents an inch; 100 inches within one 
year 42 cents an inch; 200 inches, 41 cents; 300 inches, 
40 cents; 400 inches, 39 cents; 500 inches, 38 cents; 
1,000 inches or more, 35 cents an inch. Preferred 
position, 25 per cent additional. Classified, 1 cent 
a word (minimum charge 15 cents; . Reading notices, 



minion, 20 cents a line first time; 10 cents each 
subsequent insertion; telegraphic readers, 50 cents 
a line. 



! IDAHO STATESMAN.— Every morning in- 
cluding SUNDAY. (Monday issue used as weekly). 
Republican. Established 1864. Statesman Printing 
Co., publishers. Sub.scription, 87; sworn average 
circulation 8,564*; 8 to 34 pages, 7 columns; length 
of columns, 21 inches; width, 2J^ inches. Can use 
matrices. 

Advertising rates, agate, 4 cents a line; 1,000 lines, 
33^2 cents; 5,000 lines, 3 cents; 10,000 lines, or more, 
234 cents a line, preferred position, 10 and 25 per cent 
extra. Reading notices, 10 cents per count line. 

I Classified, 1 cent a word. 



36 



NELSON CHESMAN & CO.'S RATE BOOK. 



IDAHO 



CALDWELL 

GEM STATE RURAL AND LIVE STOCK 
JOURNAL.— Monthly. Agricultural. Live Stock. 
Established 1895. Gem State Rural Publishing Co., 
Ltd., publishers. Subscription, SI; claimed average 
circulation, 5,000; 40 pages and cover, 4 columns; 
length of columns, 12 inches; width, 2}^ inches. 

Advertising rates, 60 cents an inch (minimum 
space). 26 inches, 50 cents an inch; 251 inches, 45 cents; 



IDAHO 



501 inches, 40 cents; 781 inches, 35 cents; 1,000 inches, 
or more, 30 cents an inch. Classified, 2 cents a word. 



WESTERN OUTLOOK.— Monthly. Mining. 
Established 1908. Western Outlook Company, editors 
and publishers. Subscription, 25 cents; estimated 
circulation, 10,000; 4 pages, 15x22. 

Advertising rates on application. 



ILLINOIS 



AURORA 

BEACON. — Every evening except Sunday. 
Republican. Established 1846. Aurora Beacon 
Publishing Co., publishers. Subscription, $3; 
sworn average circulation for first three months 
in 1911, 11,356*; 12 to 16 pages, 7 columns; length of 
columns, 20Ji inches; width, 2}4 inches. Can use 
matrices. 

Advertising rates, on contract, 28 cents an inch; 
next reading, 29 cents; full position, 20 cents (mini- 
mum space for position, 3 inches). Composition 
5 cents an inch extra. Classified, 25 words or less, 
25 cents additional words, 1 cent a word. Reading 
notices, 10 cents per count line. 



NEWS. — Every evening except Sunday. Re- 
publican. Established 1874. Aurora Daily, 
News Co., publishers. Subscription, $3; estimated 
circulation, daily, 6,700; 8 to 16 pages, 7 columns; 
length of columns, 2131 inches; width, 2'6 inches. 

Advertising rates, plate matter, 14 cents an 
inch per time; next readinp; matter, 15 cents; full 
position, 16 cents an inch per time. Reading 
notices, 10 cents a line. Classified, 25 words, 
three days, 50 cents. 



BLOOMINGTON 

BULLETIN (The).— Every evening except 
Saturday and Sunday. SUNDAY BULLETIN 
Democratic. Established 1881. Braley & 
O'Donnell, publishers. Subscription, $5; esti- 
mated circulation, daily, and Sunday, 5,000; daily, 
8 to 16 pages; Sunday, 16 to 24 pages, 7 and 8 columns; 
length of columns, 21 inches; width, 2J^ inches. 
Can use matrices. 

Advertising rates, agate, electrotyped matter, 
2^ cents a line; 1,400 lines within one year, 
2 cents a line; 7,000 lines, IJo cents; 14,000 
lines, li cents a line. Preferred positions, 15 and 
20 per cent extra. Special rates for railroad 
advertising. Classified, 1 cent a word, first in- 
sertion; J cent, each subsequent consecutive in- 
sertion. (Minimum, 15 words). Personals, and 
medicine notices, 2 cents a word. Reading 
notices, 20 and 25 cents a line, with discounts on 
300 lines a.t)4 pyo;-. Telegraphic readers, 25 cents 
a line. 



FARMERS' VOICE AND RURAL OUT- 
LOOK (The).— Semi-monthly, (1st and 15th). 
Agricultural. Farm and Home. Established 
1864. The Farmers' Voice Publishing Co., 
publishers. Subscription, 50 cents; guaranteed 
circulation, 70,000*; 24 to 40 pages, 4 columns; 
length of columns, 12 inches; width, 2}'8 inches. 
Forms clcse 5th and 20th preceding month. 

Advertising rates, 35 cents per agate line. 
Preferred position 50 cents a line. Page rate, 
30 cents a line; i page rate, 32 cents a line. 
Minimum charge, $1.50. Classified, 5 cents a 
word; 4 or more insertions, 4 cents a word. 



ILLINOIS FREE MASON.— Monthly. Ma- 
sonic. Established 1880. D. D. Darrah, pub- 
lisher. Subscription, $1; estimated circulation, 
5,000; 8 pages, 11x16. 

Advertising rates on application. 



PANTAGRAPH. — Every morning except Sun- 
day. Republican. Established 1846. .The 
Pantagraph (Inc.), publishers. Subscription, 
$5.20; sworn average circulation for year 1910, 15,400*; 
10 to 20 pages, 7 or 8 columns; length of columns, 
21?i inches; width, 2J'8 inches. Can use matrices. 

Advertising rates, 1 inch, one time, 42 
cents; one month, 35 cents; three months, 
31 J cents; six months, 28 cents; one year, 
24i cents. Special rates for e. o. d., etc. 
Open space used within one year, less than 
100 inches. 42 cents an inch; 100 inches, 35 
cents; 200 inches, 31* cents; 500 inches, or 
more, 28 cents an inch. Preferred position 15 
and 25 per cent extra. Reading notices, 20 cents a 
line, with discount on 300 lines and over. Class- 
ified, 1 cent a word, first insertion; i cent each 
subsequent consecutive insertion; one month, 
without change, 10 cents a word. 



SCHOOL AND HOME EDUCATION.— 
Monthly (July and August omitted). Educa- 
tional. Established 1880. The Public School 
Publishing Co., publishers. Subscription, $1.25; 
claimed average circulation, 8,000; 64 pages, 2 
columns; length of columns, 8 inches; width, 2J 
inches. Forms close on 25th of preceding month. 
Can use matrices. 

Advertising rates, 1 inch, $3; three months, $8; 
five months, $13; ten months (one year), $24; 2 



NELSON CHESMAN & CO.'S RATE BOOK. 



37 



ILLINOIS 



inches, one year, $40; one page, ten months (one 
year), $200; position, i extra. Reading notices, 
25 cents per nonpareil line. 



CANTON 

REGISTER. — Every evening except Sundav. 
Republican. Established 1890. C. E. Snively, pub- 
lisher. Subscription, $3.50; sworn average circula- 
tion, for year 1910, 5,170*; 10 to Ifi pages, 7 columns; 
length of columns, 21 inches; width, 23^ inches. 

Advertising rates on application. 



CHAMPAIGN 

NEWS. — Every morning and evening except 
Sunday, SUNDAY MORNING. Independent 
Republican. Established, Morning 1903; Evening, 
1895. E. B. Chapin, editor and publisher. Sub- 
scription, morning $3; evening, S5; estimated circula- 
tion, 5,000; 12 to 16 pages, 18x22. 

Advertising rates on application. 



CHICAGO 

ABENDPOST. — Every evenmg except' Sun- 
day, and SONNTAGPOST, Sunday morning. 
German. Established 1889. The Abendpost 
Co., publishers. Subscription, $3; claimed circu- 
lation, daily, 47,950; (Sunday, 38,600); 8 to 16 
pages (Sunday, 16 to 24 pages), 7 columns; length 
of columns, 2134 inches; width, 2J-'8 inches. Can 
use matrices. Office, Fifth Avenue, corner Monroe 
Street 

Advertising rates, agate, 15 cents a line. Read- 
ing notices, 50 cents a line Lowest contract, dis- 
play, 7i cents a line. Double column advertise- 
ments must be not less than 50 lines deep. No 
ads. on first page. 

See advertisement on page 508. 



ADVANCE.— Every Thursday. Congrega- 
tional. Established 1867. Advance Publishing 
Co., proprietors. Subscription, $2; claimed aver- 
age circulation for year ending March 31, 1911, 
16,212; 24 to 48 pages, 3 columns; length of col- 
umns, lli^ inches; width, 2f inches. Forms close 
Monday noon preceding. Office 700 East 40th 
Street. 

Advertising rates, agate, per line, one insertion, 
(less than 100 lines), 15 cents; six insertions, or 100 
lines, 14 cents; thirteen insertions, or 250 lines, 
13 cents; twenty-six insertions, or 500 lines, 12 
cents: fifty-two insertions, or 1,000 lines, 11 cents. 
Preferred position extra. Advertisements occupy- 
ing less than 5 lines, charged one line extra. 



AMERICAN. — Every evening except Sunday. 
Democratic. Established 1900. Evening Amer- 
ican Publishing Co., publishers. Frank P. Fuoss, 
Business Manager. Subscription, 1 cent a copy; 
guaranteed average circulation .355,000; 12 to 28 
pages, 7 columns; length of columns, 20 inches; 
width, 2i inches. Can use matrices. Office, 
214-216 Madison Street. 

Advertising rates, agate, 35 cents a line; spec- 
ial positions, 40 and 45 cents a line. Discount, 
2J per cent on 52 insertions within one year, or 
5,000 lines; 5 per cent on 78 times, or 10,000 lines; 
7i per cent on 104 times, or 15.000 lines; 10 per 
cent on 156 times or 2(),000 lines. Advertise- 
ments must occupy 10 lines in space, single col- 



ILLINOIS 



umn, run of paper; 42 lines, if in position to 
carry above discounts. No classified rates. 
Special and business notices, 45 cents a line 
with discount. Reading notices, starred 
or marked "advt."per line, agate type measure- 
ment (except page 1) $1; first page, $3 a line; 
double column ads. must not be less than 42 lines 
deep; triple column ads., not less than 75 lines 
deep. 



AMERICAN BABY.— Monthly. For Mothers 
and Fathers. Established 1910. The American 
Baby Publishing Co., publishers. Standard Mag- 
azine size. Forms close 20th preceding month. 
Office, 23 South Clinton Street. 

Advertising rates, agate, 20 cents a line; one page, 
$30; }i, M and J^ pages, pro rata. 



AMERICAN BEE JOURNAL.— Monthly. 
Bees. Established 1861. Geo. W. Y'ork & Co., 
publishers. Subscription, $1. Claimed circula- 
tion, 8,000; 32 pages, 3 columns; length of 
columns, 9 5i inches; width, 2^8 inches. Forms 
close 6th of current month. Office, 117 North Jef- 
ferson Street. 

Advertising rates, agate, 15 cents a line; 3 
times, 14 cents; 6 times, 12 cents; 9 times, 11 
cents; one year, 10 cents a line. Reading no- 
tices, 25 cents per count line, with discount same 
as for display. 

AMERICAN BUILDING ASSOCIATION 
NEWS. — See Cincinnati, O. 



AMERICAN CARPENTER AND BUILD- 
ER.— M o n t h 1 y. Trade. Established 1905. 
American Carpenter and Builder Co., publishers. 
Subscription, $2; guaranteed average circulation 
30,958* net (35,034* gross) ; 120 to 160 pages, 2 
columns: length of columns, 10 inches; width, 
3 34 inches. Forms close 20th preceding month. 
Can use matrices. Office, 178 Jackson Boule- 
vard. 

Advertising rates, agate, 50 cents a line; (minimum 
space, one inch); 1^ page, one time, $16; 3'4 page, $30; 
3^2 page, $55; one page, $100; discount on three months 
or longer. 



AMERICAN CO-OPERATIVE JOURNAL — 
Monthly. Independent. Established 1905. Ameri- 
can Co-operative Publishing Co., publishers. Sub- 
scription, $1; claimed circulation, 25,000; 32 to 100 
pages and cover, 3 columns; length of columns, 10 
inches; width, 23^ inches. Forms close 10th of current 
month. Can use matrices. Office, 253-261 LaSalle 
Street. 

Advertising rates, agate, 20 cents a line; discount 
on 3 or more insertions. 



AMERICAN DENTAL JOURNAL.— Monthly. 
Dental. Established 1902. The Ross Dental Mfg 
Co., publishers. Subscription, $1; estimated circula- 
tion, 5,000; 128 pages, 1 column; length of column, 
63 2 inches; width, 43 2 inches. Office, 177 North 
State Street. 

Advertising rates, J page, one time, $5; i page, 
$6; i page, $10; one page, $18. Further rates 
on application. 



38 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



AMERICAN EDUCATIONAL REVIEW.— 

Monthly. Educational. Inter-Collegiate. Estab- 
lished i879. American Educational Co., publishers. 
Subscription, $1.50; claimed circulation, 32,000; 
144 pages, 2 columns; length of columns, 8 
inches; width, 2^^ inches. Forms close 20th 
preceding month. Office, 315 Dearborn Street. 
Advertising rates, one inch, one time, 86; 
M page, $16; V2 page, $28; one page, $50. 

AMERICAN FIELD.— Every Saturday. Sports- 
manship. Established 1874. American Field Pub- 
lishing Co., publishers. Sub.scription, $4; claimed 
average circulation exceeding 18,000; 32 pages, 4 
columns; length of columns, 14 inches; width, 2)4 
inches. Forms close Tuesday morning preceding. 
Office, Masonic Temple. 

Advertising rates, general display, $2.50 an 
inch; one month, $1.75; three months, $1.62 six 
months. $1.35; one year. $1.08 an inch oer time. 
Classified, displayed, 1 inch, 1 time $2.50; 
one month, $2; three months, $1.92; six months, 
$1.54; one year, $1.15 an inch, per time. Classi- 
fied, undisplayed, 3 cents a word first insertion; 
each additional consecutive insertion, 2 cents a 
word. Reading notices, $1 a line. 

AMERICAN FOOD JOURNAL.— Monthly. 
Pure Foods. Established 1906. H. B. Meyers 
& Co., publishers. Subscription, $1; 32 pages, 
9x11. Office, 160 Washington Street. 

Advertising rates on application. 

AMERICAN JEWELER.— Monthly. Trade. 
Established 1882. Hazlitt & Walker, publishers. 
Subscription, $1; claimed average circulation, 
5,000; 56 pages, 2 columns; length of columns, lOJ 
inches; width, 31 inches. Office, 373 Dearborn 
Street. 

Advertising rates, t'b page (1^x4 inches), 
one time, $2; three months, $5.25; six months, 
$10; one year, $20; i page, one time, $4; \ page, 
$7; i page, $14; one page. $28. 



ILLINOIS 



AMERICAN JOURNAL OF CLINICAL 
MEDICINE (The).— Monthly. Medical. Es- 
tablished 1894. Clinic Publishing Co., publishers. 
Subscription, $2; sworn average circulation exceeding 
30,000; 224 pages, 2 columns; length of columns, 8 
inches; width, 2' 2 inches. Forms close 15th preced- 
ing month. C'an use matrices. Office, Ravenswood 
Station. 

Advertising rates, one inch, dV page), one time, $15; 
i page, one time, $20; } page, $30; i page, $50; 
one page, $90. Discounts, 5, 10 and 15 per cent 
on 3, 6 and 12 months respectively. Classified, 
$2 for 25 words or less; additional words, 8 cents 
each. 

See advertisement on page 544. 

AMERICAN POULTRY JOURNAL.--Month- 
Iv. Poultry. Established 1874. American 
Poultry Journal Publishing Co., publishers. Sub- 
scription, 50 cents; guaranteed average circulation 
exceeding 65,000*; 84 to 244 pages, 3 columns; 
length of columns, 10 inches; width, 2^4, inches. 
Forms close 15th preceding month. Can use ma- 
trices. Office, 358 Dearborn Street. 

Advertising rates, agate, 35 cents a line; by the 
year, 23^ cents a line; 1680 lines or more, for 12 
continuous insertions. 23 cents a line. Min- 
imum space, 7 lines. Further rates on application. 



AMERICAN SHEEP BREEDER AND 
WOOL GROWER.— Monthly. Sheep and Wool 
interests. Established 1883. American Sheep 
Breeder Co., publishers. .Subscription, $1. 
Refuses to quote circulation; 68 pages, 3 columns; 
length of columns, 10 inches; width, 21 inches. 
Office, 149 Michigan Street. 

Advertising rates, 20 cents a line. 



AMERICAN SUNDAY MAGAZINE.— See 
New Y'ork City. 



AMERICAN SWINEHERD.- M o n t h 1 y. 
Swine Raising and Farming. Established 1885. 
American Swineherd Publishing Co., publishers. 
Sub.scription, 50 cents; estimated circulation, 50,- 
000; 48 to 100 pages, 3 columns; length of columns 
10 inches; width, 2's inches. Forms close first 
of preceding month. Office, 443 South Dearborn 
Street. 

Advertising rates, 30 cents per agate line, each 
insertion. Reading notices, 50 cents a line. 



APPE.\L (The).— E very Saturday. Afro- 
American. Established 1885. Cyrus Field 
Adams,, publisher. Subscription, $2; estimated 
circulation, 7.500; 4 to 8 pages, 7 columns; length 
of columns, 21J inches; width, 2i inches. Can 
use matrices. Office, 323-325 Dearborn Street. 

Advertising rates, agate, 15 cents a line. Read- 
ing notices, 25 cents a line. Minimum charge 
$1. Further rates on application. 



ARBEITER ZEITUNG.— Every evening ex- 
cept Sunday, FACKEL, Sundays, and VOR- 
BOTE. Wednesdays. German. Socialistic. Estab- 
lished 1876. Chicago Arbeiter Zeitung Publishing 
Co., publishers. Subscription, daily, .?3; Sunday, 
$2; weekly, $2; estimated circulation, daily, 
16,000; Sunday, 24.000; weekly, 5,000; daily, 4 
pages; weekl.y, 8 pages; Sunday, 12 pages; length 
of columns, 20i inches; width, 2i inches. Can 
use matrices. Office, 400 North Clark Street. 

Advertising rates, 10 cents a line, either edition. 
Discounts from 10 per cent on 1,000 lines to 50 
per cent on 10.000 lines. Classified, 1 cent a 
word. Reading notices, 30 and 50 cents a line, 
with discounts. 

See advertisement on page 561. 



ARKANSAW TRAVELER (The).— Monthly. 
Semi-Humorous. Established 1880. Subscription, 
50 cents; claimed circulation, 17,500; 16 pages, 3 col- 
umns; length of columns, 12 inches: width, 2?4 inches. 
Forms close 15th preceding month. Office, Monon 
Block. 

Advertising rates on application. 



ASTER.— (See Greek Star, Chicago.) 



BAKERS' JOURNAL AND DEUTSCHE 
AMERIKANISCHE BACKER ZEITUNG.— 

Every Saturday. English and German. Trade 
and Labor. Established 1885. Bakers' Inter- 
national Union, publishers. .Subscription, $1; 
claimed average circulation, 25,000; 4 pages, 
7 columns; width of columns 23^ inches. Can use 
matrices. Office, Bush Temple. 
Advertising rates on application. 



NELSON CHBSMAN & CO.'S RATE BOOK. 



39 



ILLINOIS 



BANKER. — Every Saturday. Financial. Es- 
tablished 1898. Harry Wilkinson, publisher. 
Subscription, $5; claimed average circulation, 
9,600; 48 pages or more, 3 columns; length of col- 
umns, 12 inches; width, IS ems. Can use mat- 
rices. Forms close Wednesday preceding. Office, 
Monadnock Building. 

Advertising rates on application. 

BANNER OF GOLD.— Bi-Monthly. Tem- 
perance. Literary. Established 1892. Sub- 
scription, 50 cents; claimed circulation, 43,183; 16 
pages, 3 columns; leneth of columns, 13 J inches. 
Office 79 West Monroe .Street. 

Advertising rates, agate, 20 cents a line; three 
months, or 500 lines, 18 cents; six months, or 
1,000 lines, 10 cents; nine months, or 1,500 lines, 
14 cent's; one year, or 2,000 lines, 12 cents a line. 
Minimum space, 5 lines. 



BASEBALL JOURNAL.— Monthly. Sports. Es- 
tablished 1907, Baseball Journal Co., publishers. 
Subscription, 81; 64 pages 7x10. Office, 355 Dear- 
born Street. 

Advertising rates on application. 

BENJAMIN & KENTNOR CO. 
See advertisement on page 564. 

BEOBACHTER AND POST.— Every Friday. 
German. Independent." Established 1877. Beo- 
bachter-Fost Publishing Co., publishers. Sub- 
scription, SI. 50; estimated circulation, 12,500; 12 
to IG pages, 7 columns; length of columns, 19 J 
inches; width, 2J inches. Office, 130 Dearborn 
Street. 

Advertising rates, agate, 2 cents a line, each 
insertion. No time or space discounts. 

BIBLICAL WORLD (The).— Monthly. Re- 
ligious. Established 1882. The University of 
Chicago Press, publishers. Subscription, S2; 
estimated circulation, 7,500; 80 pages, 2 columns; 
length of columns, 8 inches; width, 2h inches. 
Can use matrices. Forms close 15th preceding 
month. 

Advertising rates, nonpareil, 1 inch, one time, 
S2.50; 2 inches, $4.50; i page, S8; i page, S14; 
one page, S25. Discounts, 3 times, 10 per cent; 
6 times, 20 per cent; one year, .33i per cent. 

Also publishes The School Review, The Ele- 
mentary School Teacher, The Botanical Gazette, 
The Astrophyxical Journal, Journal of Geology, 
Journal of Political Economy, American Journal 
of Theology, American Journal of Semitic 
Language and American Journal of Sociology. 
Estimated combined circulation, 28,385. 

BLACK DIAMOND.— Every Saturday. Of- 
ficial organ of the Coal Industry. Established 
1885. Subscription, S3; claimed circulation, 
10,314; 52 pages, 4 columns; length of columns, 
12 inches; width, 2):^ inches. Office, Manhattan 
Building. 

Advertising rates, one inch, one month, $6. 
three months, §17; six months, $32; one j-ear, SGO. 

BLADET.— Every Tuesday. Swedish. Un- 
denominational. Established 1877. Chicago 
Bladet Publishing Co., publishers. Subscription, 
$1.50; claimed circulation, exceeding 13,000; 8 pages, 7 
columns; length of columns, 20}4 inches; width, 
2K inches. Office, 210-20 Institute Place. 

Advertising rates, 75 cents an inch. 



. ILLINOIS 



BLUE BOOK MAGAZINE.— Monthly. Short 
stories and stage pictures. Established 1905. 
The Story-Press Corporation, publishers. Sub- 
scription, $1.50; 224 pages, 2 columns; length of 
columns, 8 inches; width, 24 inches. Forms 
close 12th of second preceding month. Office, 
Heyworth Building. 

Advertising rates, agate, SI a line; one page, per 
time, $200; J^, J-i and 5-2 pages, pro rata. Minimum 
space, 5 lines; facing contents $250. per page; 2d or 
3d cover or facing same, $250; facing title page of Art 
section, $250; facing last page of reading $300; back 
cover page, $1,000; Classified, same as display, with 
discount on 6 months or longer. No time discounts. 
Combination rate including The Red Book Magazine, 
and Green Book Album, furnished on application. 



BREEDER'S GAZETTE.— Every Wednes- 
day. Live Stock and Agricultural. Established 
1881. Sanders Publishing Co., publishers. Sub- 
scription, $1.75; sworn average circulation for year 
1910, 87,071*; 48 to 72 pages, 4 columns; length of 
columns, 13 inches; width, 2) g inches. Forms close 
Thursday preceding. Office, 542 South Dearborn 
Street. 

Advertising rates, general and commercial, agate, 
50 cents a line each insertion. No discount for time 
or space. Position, 20 per cent extra; special notices, 
60 cents a line. Special rates for live stock advertising 



BREEDER'S GUIDE.— Monthly. Live 
Stock. Agricultural. Established 1907. E. C. 
Babcock, publisher. Subscription, 50 cents; 
estimated circulation, 10,000; 16 to 40 pages, 
'3 columns; length of columns, 10 inches; width, 
2i8 inches. Office, 474 East 55th Street. 

Advertising rates, $1 an inch. Reading notices, 
20 cents per agate line. 

See advertisement on page 547. 



BREWER AND MALTSTER.— Monthly 
(15th). Established 1882. Eugene A. Sittig & Son, 
publishers. Subscription, $5; estimated circula- 
tion, 5.000; 200 pages. 2 columns; length of col- 
umns, 11 inches; width, 3] s inches. Office, 163 
West Washington Street. 

Advertising rates, i page, one time, $10; i 
page, $20; i page, $30; one page, $50; special 
notices, $2 for each insertion of 70 lines or less; 
further rates on application. 

BRICK CLAY RECORD.— Monthly. Trade- 
Established. 1894. Kenfield Leach Company- 
publishers. Subscription, $1; estimated circulation- 
6,250; 110 pages, 9x12. Office, 45-47 Plymouth Court. 

Advertising rates on application. 



BUDD COMPANY (THE JOHN).— See adver- 
tisement on pages 478, 479 and 480. 

CANADIAN AMERICAN.— Every Saturday 
Established 1883. George Sutherland, pub- 
lisher. .Subscription, $2; estimated circulation, 
13,525; 8 pages, 6 columns; length of columns, 
19 ^^2 inches; width, 2Js inches. Forms close 
Thursriays preceding. Can use matrices. Of- 
fice, 358 Dearborn Street. 

Advertising rates, agate, 15 cents a line. Dis- 
counts ranging from 10 per cent on 500 lines, to 
30 per cent on 2,000 lines and upward. Special 
position, 20 per cent extra. Reading notices, 
25 cents per nonpareil line. 



40 



NELSON CHBSMAN & CO.'S RATE BOOK. 



ILLINOIS 



CEMENT WORLD.— Monthly. Trade. Es- 
tablished 1907. Cement World Publishing Co., 
publishers. Subscription, $1 ; guaranteed circula- 
tion exceeding 1.5,000; page, 9Jx6}; width of 
columns, 3i inches. Office, 241 Fifth Avenue. 

Advertising rates, } s page, one time, $1.5; 3 months, 
S12 per month; six months, $11; one year, $10 per 
month; discount on }4 page, or more. 



CHAMPION OF FAIR PLAY.— Every Satur- 
dav. Anti-Prohibition. Established 1889 R. 
J Halle publisher. Subscription, $2; claimed cir- 
culation, 22, .500; 8 pages, 6 columns. Can use matrices. 
Office, Schiller Theatre Building. 

Advertising rates, agate, 7 cents a line, with 
discount for 1,000 lines and over Reading 
notices, 35 cents a line. 



♦CHICAGO LEDGER.— Every Saturday. Lit- 
erary and Family. Established 1872. W. D. 
Boyce Co., publishers. Subscription, $1 ; 16 
pages, 4 columns; length of columns, 135g inches; 
width, 23^^ inches. Can use matrices. Forms cIo.se 
Tuesday of second week preceding. Office, 500 
Dearborn Avenue. 

Advertisements must include the SATURDAY 
BLADE, and CHICAGO . LEDGER combined ; 
average circulation exceeding 875.000 (see Satur- 
day Blade) ; combination rate, $1.85 per agate 
line. 



CHILDRENS CHARITIES.— Monthly. Philan- 
thropic. Established 1907. Children's Charities, 
(Inc). publishers. .Sub.scription, 81; estimated circu- 
lation 40,000; 32 pages, 2 columns; length of columns,* 
7^2 inches; width, 2} 2 inches. Office, 23 South 
Clinton Street. Can use matrices. 

Advertising rates on application. 

CHRISTIAN CENTURY.— Every Thursday. 
Disciples of Christ. Established 1884. The New 
Christian Century Co., publishers. Subscription, 
$1.50; estimated circulation, 10,500; 24 to 32 
pages, 3 columns; length of columns, llj inches; 
width, 2f inches. Can use matrices. Forms 
close Monday a. m. preceding. Office, 700 East 
Fortieth Street. 

Advertising rates, agate, 10 cents a line. Dis- 
count, 6 times, or 100 lines, 10 per cent; 13 
times, or 250 lines, 20 per cent: 26 times, or 500 
lines, 30 per cent; 52 times, or 1000 lines, 40 per cent. 
Minimum space, 5 lines; yi page, one time, $11.25; ^'2 
page, $20; one page, $35. 



CHRISTIAN SOCIALIST.— Semi-Monthly. So- 
cialist. Established 1904. Co-operative Printing 
Co., publishers. Subscription, 50 cents; 8 pages, 
11x15. Office, 5623 Dre.xel Avenue. 

Advertising rates on application. 

CHRISTIAN WITNESS AND ADVOCATE 
OF BIBLE HOLINESS.— Every Thursday. 
Holiness. Established, 1871. Christian Witness 
Co., publishers. Subscription, $1; estimated cir- 
culation, 18,000; IC) pages, 4 columns; length of 
columns, 14 inches; width, 2\ inches. Office, 151 
Washington Street. 

Advertising rates, 15 cents per agate line. Dis- 
count, three months, 10 per cent; six months, 
20 per cent; nine months, 30 per cent; twelve 
months, 40 per cent. Reading notices, 25 cents 
per line. 

*Proof of circulation 



ILLINOIS 



CHRISTIAN WORKER'S MAGAZINE (The) 
—Monthly. Religious. Established 1896. The 
Moody Bible Institute of Chicago, publishers. Sub- 
.scription, $1; claimed average circulation, 7,288; 
72 pages, or more, 2 columns; length of columns, 
8 inches. Forms elo.se 15th of month preceding date 
of issue. Office, 826 La Salle Avenue. 

Advertising rates, agate, 20 cents a line; per inch, 
$1.25; }4 page, one time, $5; 14 page, $8; one page, $15 ; 
preferred positions, 15 and 25 per cent extra. Dis- 
count, 10 and 15 per cent on 6 and 12 months respec- 
tivelj'. 



CITIZEN.— E very Saturday. Established 
1882. Chicago Citizen Co., publishers. Sub- 
scription, $2; estimated circulation 33,000; 8 pages, 
6 columns; length of columns, 19} 2 inches; width, 
21/8 inches. Can use matrices. Office, 85 Dearborn 
Street. 

Advertising rates, 10 cents per agate line, with 
discounts. 



CIVIL SERVICE NEWS.— Every Saturdav. 
Civil Service. Established 1908. Thomas E. 
Bourke, publisher. Subscription, $1; 8 pages, 17x24. 
Office, 160 Washington Street. 

Advertising rates on application. 



COMMERCIAL TELEGRAPHERS' JOUR- 
NAL (The). — Monthly. Devoted to the interest 
of employees in the Commercial Telegra))h service. 
Established. 1903. Subscription, 81; estimated cir- 
culation, 12,000; 32 to 64 pages, 2 columns; length 
of columns, 8 inches; width, 2?8 inches. Forms 
close 5th of each month preceding publication. Office, 
324 Dearborn Street. 

Advertising rates, $2 an inch; \ page, (4 
inches) one time, $6; i page, $10; one page, 
$18. Discount, 10, 15 and 33i per cent on 
3, 6 and 12 months, respectively. 



COMMERCIAL TIMES AND JOURNAL.— 
Every Morning except Sunday. Commercial. Es- 
tablished 1910. Commercial Times Co., publishers. 
Subscription, $10; 12 pages, 17x24. Office, 10 Sher- 
man Street. 

Advertising rates on application. 



COMMON SENSE MAGAZINE.— Monthly. 
Literary. Established 1900. Subscription, $1. 
Common Sense Publishing Co., publishers; 32 
pages, 2 columns; length of columns, 8^ inches; 
width, 3 inches. Can use matrices. Office, 
40th Street and Jlichigan Avenue. 

Advertising rates on application. 



CONTINENT.— Every Thursday. Presbyterian. 
Established 1870. Everett Sisson, publisher. 
Subscription. $2.50; estimated circulation, 27,500; 
36 to 72 pages, 3 columns; length of columns. 11 -J 
inches; width, 2J inches. Can use matrices. 
Forms close one week in advance. Office, 
328 Wabash Avenue. 

Advertising rates on application. 



CO-OPERATIVE FARMER.— Semi -Monthly. 
Agricultural. Established 1908. Equity Farm 
Journal, publishers. Subscription, 81; claimed circu- 
lation 41,961; 16 pages, 4 columns; length of columns, 

on file at this Office. 



NELSON CHESMAN &. CO.'S RATE BOOK. 



41 



ILLINOIS 



\3}4 inches. Forms close 10th and 25th of each 
month preceeding date of issue. Office, 1612 Mil- 
waukee Avenue, \Vicker Park Station. 

Advertising rates, 1 to 6 insertions, agate, 15 cents 
a line; 7 to 12 times or 500 lines, 14 cents; 13 times 
or more, or 1,000 lines, 13 cents a line. 



ILLINOIS 



CORRECT ENGLISH.— HOW To Use It,— 
Monthly. Educational. Correct English Pub- 
lishing Co., publishers. Subscription, $1; 
claimed circulation 30,000; 10 pag-es, 2 columns; 
length of columns, 8 inches; width, 3 inches. 
Forms close 20th preceding month. Office 5 North 
Wabash .\venue. 

Advertising rates, agate, 15 cents a line; i 
page, one time, $7.50; i page, S15; one page, 
S30. 

See advertisement on page 462. 



COURRIER (Le) FRANCO-AMERICAN 
(formerly Courrier Canadien). — Every Friday. 
French. Independent Republican. Estab- 
lished 1856. Louis J. Bachand-Vertefenille, 
editor and publisher. Subscription, $1.50; 
estimated circulation, 5,000; 4, 6 and 8 pages, 
7 columns, length of columns, 20 inches; width, 2J 
inches. Office, New Era Building. 

Advertising rates, 35 cents an inch. Reading 
notices, 10 cents a line. Discount, 10 per cent on 
three months; 15 per cent on six months; 20 per cent 
on one j'ear. ( 

DEACONESS ADVOCATE.— M o n t h 1 y. 
Woman's Work. Established 1885. J. S. Meyer, 
publisher. Subscription, 50 cents; estimated 
circulation, 40,000; 16 pages, 3 columns; width, 
of columns, 2J4 inches. Forms close 28th preceding 
month. 

Advertising rates, agate, 20 cents a line. 



DEALERS BUILDING MATERIAL 

RECORD.— Monthly. Trade. Established 

1907 Dealers Record Co., publishers. Sub- 
scription $1; claimed circulation, 7,126; 84 pages, 
2 columns; length of columns, 10 inches; width, 3J4 
inches. Forms close 15th of current month. Office, 
178 West Jackson Boulevard. 

Advertising rates, S40 per page; }-i page, S12. 



DEFENDER.— Every Saturday. Colored. Es- 
tablished 1905. Chicago Defender Publishing and 
Printing Co., publishers. Subscription, SI. 50; claimed 
circulation, 25,000; 8 pages, 7 columns; length of 
columns, 20 inches; width, 2}/$ inches. Office, 3159 
State Street. 

Advertising rates on application. 



DENNI H L.\S ATE L.— Every morning includ- 
ing SUNDAY, and HLASATEL, Semi-weekly, 
Tuesdays and Fridays. Bohemian. Independent. 
Established 1891. Denni Hlasatel Printing and 
Publishing Co., publishers. Subscription, daily, 
$5.20; semi-weekly, $2; claimed circulation, dailv, 
34,500; semi-weekly, 43,500; 8 to 20 pages, 7 col- 
umns; length of columns, 21^ inches; width, 2 J 
inches. Can use matrices. Office, 1545-1549 West 
18th Street. 

Advertising rates, daily, agate, 4 cents a line. 
Semi-weekly, 75 cents an inch. 



DEUTSCHE WARTE.— Every Wednesday. 
German. Indenendent. Established 1874. 
Germania Publishing Co., publishers. Sub- 
scription, $1.50; guaranteed circulation, 22,000; 
8 and 10 pages, 7 columns; length of columns, 
21i inches; width, 2i inches. Can use matrices. 
Office, 56 Fifth Avenue, Chicago, and Germania 
Building, at Milwaukee, Wis. 

Advertising rates, agate, 8 cents a line. 
Reading notices, brevier, 50 cents a line. 
No time or space discounts. 

See advertisement on page 531. 



DOMESTIC ENGINEERING.— Every Satur- 
day. Trade. Established 1889. Domestic Engi- 
neering Co., publishers. Subscription, $2 ; claimed 
average circulation, 10,000; 96 pages, 2 columns; 
length of columns, 9^ inches; width, 3M inches. 
Office, 343 South Dearborn Street. 

Advertising rates on application. 

DRY GOODS REPORTER.— Every Satur- 
day. Commercial. Established 1871. Dry 
Goods Reporter Co., publishers. Subscriotion, 
S3; claimed circulation, 9,000; 80 to 250 pages, 2 col- 
umns; length of columns, 11 inches; width, 3?^ inches. 
Office, 215 South Market Street. 

Advertising rates on application. 



DZIENNIK CHICAGOSKI.— Every evening 
except Sundav. Polish. Independent Demo- 
cratic. Established 1890. Polish Publishing Co., 
publishers. Subscription, §3; estimated circulation, 
16,250; 8 and 12 pages, 7 columns; length of columns, 
20^^ inches; width, 2^4 inches. Can use matrices. 
Office, 141-143 West Division Street. 

Advertising rates, agate, 5 cents a line; standing 
advertisements, 1 time a week, 4 cents a line, per 
time; 2 to 6 times a week, 3 cents. Reading no- 
tices, 20 cents per count line. Classified, 1 cent a 
word. 



DZIENNIK LUDOWY.— Every morning 
except Sunday, and WEEKLY, BIZ BOZY Sun- 
davs. Polish. Dailv Socialist; weekly Humoristic. 
Established 1906. Polish Peoples' Publishing Co,. 
pufjlishers. Subscription, daily, 83; sworn average 
circulation, 9,000; weekly, $1; claimed circulation, 
12,000; daily, 4 pages; weekly, 8 pages; daily, 7 
columns; weekly, 4 columns; length of columns, 
daily, 20 inches; weekly, 13 inches; width, 2H 
inches. 

Advertising rates on application. 



DZIENNIK NARODOWY.— Every evening 
except Sundav. Polish. Republican. Estab- 
lished 1898. "Polish National Publishing Co., 
publishers. Subscription, S3; sworn circulation, 
15,600; 8 to 16 pages, 7 columns; length of columns, 
20 inches; width, 2M inches. Office 1072 Milwaukee 
Avenue. 

Advertising rates, agate, 4 cents a line; one 
inch, one month, $9; 2 inches, one month, $15; 
3 inches, S20; three months, S6 an inch, per month; 
six months, $5.50; one year $5; 3 t. a. w., one 
vear, $3.75 an inch, per month; 2 t. a. w., $3.25; 
1 t. a. w., $2.75. Reading notices, 25 cents a 
line, with discount on 15 lines or more. Classified, 
1 cent a word. 



DZIENNIK ZWIAZKOWY.— Daily edition 
of Weekly Zgoda. See Zgoda. 



42 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



EAGLE. — Every Saturday. Independent. 
Established 1889. Henry F. Donovan, publisher. 
Subscription, $2; estimated circulation, 42,400; 
]2 pages, 7 columns; length of columns, 22 
inches; width, 2| inches. Can use matrices. 
Office, 172 Washington Street. 

Advertising rates, agate, 20 cents a line; 500 
lines, 12 cents a line; 1,000 lines, 10 cents; one 
inch, one year, $40. 



EARTH (The).— Monthly. Agricultural and 
Southwestern Land Interests. Established 1904. 
A. T. & S. F. Railway Co.. publishers. Subscrip- 
tion, 25 cents; claimed circulation, 35,000; 
16 pages, 4 columns; length of columns 12^ 
inches; width, 2J inches. Office, 1118 Railway 
Exchange. 

Advertising rates, agate, 12 cents a line. 
No discount for time or space. 



EASTERN STAR RECORD.— Monthly 
(15th). Fraternal (O. E. S.). Established 
189.3. Eastern Star Record Co., publishers. 
Subscription, $1; estimated circulation, 10,000; 20 
pages, 3 columns; length of columns, Q'^ inches; width, 
21/8 inches. Can use matrices. Office, Masonic 
Temple. 

Advertising rates on application. 



ECHO.— M o n t h I y. Musical. Established 
1884. The Echo Music Co., publishers. Sub- 
scription, $1; estimated circulation, 8,500; 32 
pages, 3 columns; length of columns, 10 inches; 
width, 2^8 inches. Forms close 25th preceding 
month. (Dffice, 358 Dearborn Street. 

Advertising rates, agate, 25 cents a Une. 



ELECTRICAL REVIEW AND WESTERN 
ELECTRICIAN.— Every Saturday. Electrical. 
Established 1882. Electrical Review Publishing 
Co., publishers. Subscription, $3; estimated 
circulation, 12,000; 96 to 180 pages, 4 columns; 
length of columns, 11 inches; width, 2 inches. 
Can use matrices. Office, Marquette IBuildiug. 

Advertising rates, per page, $75; ^V. si i 
and ^ pages pro rata, (minimum space, j*g 
page.) Discount on 3 or more pages used within 
one year. Rates for cover pages and preferred 
position on application. 



ELECTRIC CITY MAGAZINE.— Monthly. 
Electrical. Established 1903 Electric City 
Publishing Co., publishers. Subscription, $1; 
estimated circulation, 50,000; 32 to 44 pages, 4 
columns; length of columns, 103/2 inches; width, 
IJ inches. Can use matrices. Forms close 
10th preceding month. Office, 28 North Market 
Street. 

Advertising rates, x's page (minimum space), 
one time, $12.50; Js page, .$20; M page, .$35; 
]^ page, $60; one page, $100; back cover, $125; 
K page, $75; H page, $40. Discounts 10 and 
20 per cent on 6 and 12 months respectively. 

See advertisement on page 539. 

ELEMENTARY SCHOOL TEACHER.— 
Monthly, except July and August. Educational. 
Established 1900. The University of Chicago 
Press, publishers. Subscription, $1.50; esti- 
mated circulation, 5,000; 47 pages, 2 columns; 
length of columns, 8 inches; width, 2h inches. 

Advertising rates on application. 



ILLINOIS 



EMBALMERS MONTHLY.— Monthly. Under- 
takers. Established 1891. Trade Periodical Com- 
pany, publishers. Subscription, $1.50; estimated 
circulation, 7,400; 24 pages. 9x12. Office, 353 Dear- 
born Street. 

Advertising rates on application. 



ENGINEERING-CONTRACTING.— E very 
Wednesday. Engineering. Established 1891. 
Myron C. Clark Publishing Co., publishers. Sub- 
scription $2; estimated circulation, 9,000; 22 
pages, 9.xl2. Office, 355 Dearborn Street. 

Advertising rates on application. 



EPWORTH HERALD.— Every Saturday. 
Methodist Episcopal. Established 1890. Jen- 
nings it Graham, publishers. Subscription, $1.25; 
guaranteed circulation, 86,000; 32 pages, 3 columns; 
length of columns, 8{g inches; width, 23g inches. 
Forms close two weeks in advance. Can use mat- 
rices. Office, 14 West Washington Street. 

Advertising rates, 50 cents per agate line. 
Reading notices, $1 a line. Position, 20 per 
cent extra. Minimum space 5 lines. See N. W. 
Christian Advocate for combination rate. 



EVANGELISTEN.— Every Wednesday. Nor- 
wegian Danish. Religious. Established 1890. 
Evangelisten Publishing Co., publishers. Subscrip- 
tion, $1; 8 pages, 5 columns; length of columns, 153^ 
inches; width, 23-4 inches. 

Advertising rates on application. 



EVERYDAY LIFE.— Monthly. Literary 

and family. Established 1905. Western Magazine 
Co., (Inc). publishers. Subscription 25 cents; guaran- 
teed circulation, 125,000; 45 pages, 4 columns; 
length of columns, I2J2 inches; width, 2fs inches. 
Forms close 20th of preceding month. Can use 
matrices. Office, Rand-McNally Building. 

Advertising rates, agate, 50 cents a line. Dis- 
count of 10, 15 and 25 per cent on i, J and full 
pages, respectively. 

EXAMINER. — Every morning including SUN- 
DAY. Independent. Established 1900. A. M. 
Lawrence, manager. Subscription, by mail $3; 
per year; claimed circulation, daily, 212,784; Sunday, 
5 cents a copy; by mail, $2.50; claimed circulation, 
621,406; daily, 12 to 16 pages; Sunday, 64 to 84 pages, 
7 columns; length of columns, 20 inches; width, 2's 
inches. Can use matrices. Office, 146 Franklin 
Street. 

Advertising rates, daily, 10 lines or more, 30 
cents per agate line; special positions, 5 and 10 
cents a line extra. Sunday, 55 cents a line; 
special positions, 5 and 10 cents a line extra. 
Medical, daily, 40 cents; Sunday, 75 cents a line 
(subject to regular contract discounts). Min- 
imum space for position, 28 and 42 lines for next 
reading and full position, respectively. Double 
column advertisements must be at least 42 lines 
deep. Publishers, daily, 25 cents a line; Sun- 
day, 40 cents; educational and resorts, daily, 
20 cents a line; Sunday, 30 cents; automobiles, 
daily, 25 cents a line; Sunday, 40 cents a line with 
discount on 2,500 lines or more. Classified, busi- 
ness chances, book bargains, business personals, 
dressmaking and millinery, schools, financial, 
instruction, lost and found, partners wanted, per- 
sonals, real estate, resorts and miscellaneous. 



NELSON CHESMAN & CO.'S RATE BOOK. 



43 



ILLINOIS 



daily, 15 cents a line; Sunday, 30 cents; hotels, 
daily, 15 cents a line; Sunday, 30 cents. Open 
space, display, 2,000 lines, daily, 2/2 cents; Sunday 
50 cents; 5,000 lines, daily, 25 cents; Sunday, 
48 cents; 10,000 lines, daily, 23 cents; Sunday, 
40 cents; 20,000 lines, daily, 22 cents; Sunday, 
42 cents a line; medical, 5,000 lines, daily, 35 
cents; Sunday, 7134 cents; 10,000 lines, daily, 
30 cents; Sunday, 67J^ cents; 20,000 lines, daily, 
26 cents; Sunday, 60 cents a line. Time discounts 
(not allowed if advantage is taken of space dis- 
counts) 52 insertions, within one year, one each 
week, daily, 25 cents; Sunday, 48 cents a line; 104 
insertions two each week, daily, 23 cents; Sunday, 
46 cents a line; 156 insertions, three each week, 
daily, 22 cents; Sunday, 42 cents a line per time. 
Reading notices, starred or marked "Adv." daily, 
$1.25 a line; Sunday, $1.75 a line; first page, daily. 
$3; Sunday, $5 a line; business notices, daily, 40 
cents; Sunday, 60 cents a line 
See advertisement on page 410. 



EXTENSION MAGAZINE.— M o n t h 1 y 
(20th). Official organ of the Catholic Church 
Extension Society of the U, S. A. Established 
1906. Subscription. $1; claimed average cir- 
culation, 100,000; 32 to 48 pages, 3 columns; 
length of columns, 11 Yi inches; width, ly^ inches. 
Forms close 5th of preceding month. Office, 
632 Sherman Street. 

Advertising rates, agate, 14 lines or more, 
50 cents a line; one page (480 lines), one time, 
$240; 34 and Yz pages, pro rata; second and 
third cover page, $280; back cover page, $360. 
Discount, 5 and 10 per cent on 6 months and 
one year respectively. 



FACTORY. — Monthlv. Factory equipment. 
Established 1907. A. W. Shaw, publisher. Sub. 
scription, %1\ claimed circulation, exceeding 5,0 00 
3 columns to page; length of columns, 10 inches; wid th 
lYt, inche. Forms close 5th preceding month 
Office, Wabash and Madison Avenue. 

Advertising rates on application. 



FARM AND REAL ESTATE WORLD.— 
Monthlv. Real Estate and Agricultural. Estab- 
lished, 1906. Farm and Real Estate World Co., 
publishers. Subscription, 50 cents; 8 pages, 13x20. 
Office, 3139 Lincoln Avenue. 

Advertising rates on appplication. 



FARMERS AND DROVERS JOURNAL 

(The). — Every afternoon except Sunday. Agri- 
cultural and live stock. Established 1873. 
Drover's Publishing Co., publishers. Subscrip- 
tion, $4; claimed average circulation, 50,372; 6 and 8 
pages, 7 columns; length of columns, 213^2 inches; 
width 23i inches. Can use matrices. Office, Union 
Stock Yards. 

Advertising rates, agate, 15 cents a line; next read- 
ing, 18 cents; full position, 20 cents a line; minimum 
space for one position, 28 lines; two position, 42 lines. 
Discount on 10 lines or more, 52 times within one year, 
or 5,000 lines, 23^ per cent; 75 times or 10,000 lines, 
5 per cent; 104 times, or 150,000 lines, 7' 2 per cent; 
156 times, or 20,000 lines, 10 per cent; 312 times, 
25 per cent. Reading notices, 40 cents per agate 
line Medical advertising, 25 cents a line. 

See advertisement on page 494. 



ILLINOIS 



FARMERS' RE VIE W.- -Every Saturday. 
Agricultural. Established 1877. Subscription, 
$1; guaranteed circulation, exceeding 60,000*; 24 to 
40 pages, 4 columns; length of columns, 13 inches; 
width, 13 ems. Forms close Monday preceding. 
Office, 537 South Dearborn Street. 

Advertising rates, agate, 3 lines, or more, 30 
cents per line; 3 months, or 500 lines, within one 
year, 28 cents a line; 6 months, or 1,000 lines, 
26 cents; one year, or 2,000 lines, 24 cents a line. 
Reading notices, nonpareil, 75 cents, per count 
line. For combination rate in connection with 
Pittsburg, Pa., National Stockman and Farmer, 
see latter paper 

FARMER'S VOICE AND RURAL OUTLOOK. 

— See Bloomington, 111. 



FARM LIFE.— Monthly. Agricultural and 
Family. Established 1901. Farm Life Publish- 
ing Co., (Inc.) publishers. Subscription 25 cents; 
guaranteed minimum circulation, 150,000, 
32 to 64 pages, 3 columns; length of columns, 
lOJ inches; width, 2^ inches. Can use matrices. 
Forms close 15th preceding month. Office, 1322 
Wabash Avenue. 

Advertising rates, agate. 60 cents a line; one 
page, one time, $225. Classified 30 cents a line. 
No time discounts. 



FARM INDEPENDENT NEWS.— Every Thurs- 
day. Trade. Established 1882, Farmer's Indepen- 
dent News Co., publishers. Subscription, $2; esti- 
mated circulation, 8,000; 36 pages, 10x14. Office, 
Masonic Temple. 

Advertising rates on application. 



FARM LOANS AND CITY BONDS.— Month- 
ly. Real Estate securities. Farm Loans and 
City Bonds Co., publishers. .Subscription, $1 ; 
estimated circulation, 14,000; 64 pages, 9x12. 
Office, 19 South La.Salle Street. 

Advertising rates, $3 an inch; three months, 
$8; six months, $15; one year, $25. Discount for 
time and space on application. Classified under 
state heading, 15 cents a line (7 words); less 
than one inch, 25 cents a line. Reading notices, 
50 cents a line. 

FARM PRESS.— Monthly. Agricultural. 
Established 1877. Farm Press Publishing Co., 
publishers. Subscription, 25 cents; guaranteed 
circulation, 228,719*; 24 pages, 4 columns; length 
of columns; 1232 inches; width, 23^ inches. Forms 
close 20th preceding month. Can use matrices. 
Office, 141 West Ohio Street. 

Advertising rates, agate, $1 a line each inser- 
tion; per page (700 lines), $600. No medical 
advertisements inserted. 

See advertisement on colored insert. 



FARM WORLD.— See Augusta, Me. 



FINE ARTS JOURNAL.— Monthlv. Arts. 
Educational. Established 1889. F. J. Camp- 
bell, publisher. Subscription, $3; claimed aver- 
age circulation, 35,000; 100 pages, 2 columns; 
length of columns, 85-4 inches; width, 3 inches. 
Forms close 15th preceding month. Office, 
Herald Building. 

Advertising rates, agate, 35 cents a line; one page, 
$70; 3i and 3 i pages pro rata. 



44 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



FREIE PRESSE.— Every afternoon and 
ABEND-PRESSE, evening, and WEEKLY 
FREIE PRESSE, Tuesdays. German. Inde- 
pendent. Established 1871. Illinois Publishing 
Co., publishers. Subscription, $3.12; claimed 
circulation, afternoon and evening, 42,750; week- 
ly, 50 cents; estimated circulation, 25,000; S to 12 
pages, 7 columns; length of columns, 22 inches; 
width, 2i inches. Can use matrices. Office, 94- 
100 Fifth Avenue. 

Advertising rates, daily, agate, 15 cents per 
line each insertion. Classified, (6 words to the 
line) 10 cents a line. Reading matter, $1 per line. 
Discounts, 5,000 lines, 5 per cent; 10,000 lines, 
10 per cent; 20,000 hnes, 20 per cent; 50,000 lines, 
35 per cent; 60,000 lines 40 per cent; 80,000 
lines, 50 per cent. Weekly rates on application. 

See advertisement on page 500. 



GAZETA KATOLICKA.— E very Thursday. 
Polish. Catholic. Established 1871. W. Smul- 
ski Publishing Co. (Inc.), Dublishers. Subscrip- 
tion, $2; estimated circulation, 5,000; 12 pages, 7 
columns; length of columns, 20 inches; width, 
21/g inches. Office, 1145 Noble Street. 

Advertising rates, nonpareil, 4 cents a line. 
Business notices, per line, 8 cents. Editorial 
notices, 15 cents a lino. 



GAZETA POLSKA.— Every Thursday. Polish. 
Independent Republican. Established 1873. 
W. Dyniewicz Publishing Co., publishers. Sub- 
scription, $2; estimated circulation, 12,000; 12 and 16 
pages, 7 columns; length of columns, 21}^ inches; 
width, 2 34 inches. Office, 1113 Noble Street. 

Advertising rates on application. 



GOLFERS' MAGAZINE.— Monthly. Golf. 
Established 1902. Crafts W. Higgiiis, publisher. 
Subscription, $2; claimed average circulation, 
40.000; 64 pages, 2 columns; length of columns, 
8 inches; width, 2i inches. Can use matrices. 
Forms close 5th of current month. Office Mo- 
nadnock Building. 

Advertising rates, one page, one time, $00; J, J 
and i pages, pro rata. Discount, 15 per cent on 
12 insertions. Minimum space, J page. 



GRAIN DEALERS JOURNAL. -S e m i - 
Monthly (10th and 2.5th). Trade. Established 
1898. Grain Dealers Co., publishers. Sub- 
scription, $1.50; sworn average circulation for year 
ending March 25, 1911, 5,753*; 72 pages, 3 columns; 
length of columns, 10 inches; width, 23^4 inches. 
Forms close 5th and 20th of current month. Office, 
315 South LaSalle Street. 

Advertising rates, $2.50 an inch; 5 to 9 inches, 
$2.25 per inch; 10 to 19 inches, $2; 20 to 30 
inches, $1.75 an inch. Discount on 12 and 24 
insertions. 



ILLINOIS 



GREEK STAR.— Every Friday. Greek. Re- 
publican. Established 1904. Peter S. Lambross, 
publisher. Subscription, $1; claimed circulation, 
10,000; 12 to 20 pages, 6 columns; length of columns, 
21 inches; width, 2,H inches. Office, 600 Blue Island 
Avenue. 

Advertising rates, agate, over 1,000 lines, 6 cents a 
line; over 5,000 lines, 5 cents; over 10,000 lines, 4 cents 
a line; one month 90 cents an inch; three months, 
75 cents; six months 60 cents; one year 50 cents an inch, 
per time. Classified, 2 cents a word 



GREEN BOOK ALBUM (The).— Monthly. 
Established 1908. The Story-Press Corporation, 
publishers. Subscription, $1.50; 224 pages, 2 
columns; length of columns, 8 inches: width, 2| 
inches. Forms close 25th of second preceding 
month. Office, Heyworth Building. 

Advertising rates agate, 50 cents a line; per page 
$100; }-^ i4 and H page pro rata; facing contents, 
$125; 2d and 3d covers, or facing same, $125; facing 
title page, first section, $125; facing last page of read- 
ing 8150; back cover page $500. Classified .same 
as display with discount on 6 months or longer. 



GREGG WRITER.— Monthly. Stenographic. 
Gregg Publishing Co., publishers. Subscription, 
$1. Claimed circulation, 24,500; 72 pages, 
2 columns; length of columns, 7 j^^ inches; width, 
2J^ inches. 

Advertising rates ^2 inch (minimum space) one 
time, $1.50; one inch, $3; H page, $10; Ja page, $19; 
one page, $36. 

GROCERS' CRITERION.— Every Mondav. 
Trade. Established 1873. The Grocers' Cri- 
terion Co., publishers. Subscription, $5; claimed 
circulation, 8,000; 52 pages and cover, 4 col- 
umns; length of columns, 12 inches; width, 2^ 
inches. Office, 22nd Street Bridge. 

Advertising rates, one inch, one time, $2.50; 
2 times, $4.50; 3 times, $6.50; 4 times, $8; 13 
times, $25; 26 times, $37.50; one year, $55. Re- 
duced rate for larger space. 



HARDWOOD RECORD.— Semi-Monthly . 
Trade. Established 1895. Hardwood Company, 
publishers. Subscription, $2; estimated circulation, 
5,000; 60 pages, 9x12. Office, 355 Dearborn Street. 

Advertising rates, tb page (1^4x334), $7; }>i page, 
$12.,50; 3-4' page $20; ^2 page, $35; one page (73-^x10), 
$65. Further rates on application. 



HEMLANDET.— Every Tuesday. Swedish. 
Republican. Established 1854. Hemlandet Com- 
pany, publishers. Subscription, $1.50; claimed 
average circulation, 33,200; 12 pages, 7 columns; 
length of columns, 21 inclies; width, 23'8 inches. 
Can use matrices. Forms close Saturday pre- 
ceding. Office, 357 N. Clark Street. 

Advertising rates, agate, 9 cents a line; 2,000 
lines, 8 cents; 5,000 lines, 7 cents. .Medical 
advertisements, 2,000 lines or more, 8 cents a 
line. Classified, 6 cents a line. Reading notices, 
25 cents per count line. 

See advertisement on page 473. 

HIGH SCHOOL LIFE.— Monthly. Educational. 
Established 1900. Marcus Bernstein, publisher. Sub- 
scription, 50 cents; claimed circulation, 5,700; 84 pages, 
2 columns; length of columns, 83 2 inches; width, 
2?| inches. Office, 6 East Madison Street. 

Advertising rates on application. 



HOME LIFE.— Monthly. Family. Estab- 
lished 1900. Balch Publishing Co., publishers. 
Subscription, 25 cents; guaranteed average circu- 
lation, 900,000*; 32 pages, 4 columns; length of col- 
umns. 12>2 inches; width, 2?i inches. Forms close 
18th preceding month. Office, 405 Dearborn Avenue. 



NELSON CHESMAN & CO.'S RATE BOOK. 



45 



ILLINOIS 



Advertising rates, agate, $3.70 a line each 
insertion; }i page (175 lines), one time, S600; }o page, 
81,100; one page, $1,944; 2nd or 3rd cover page in 
blaclv, 81,944; in colors, $2,076; 4th cover page (2 
colors), 82,200; 3 colors, $2,400. Reading notices, 
$4 per agate line. 

See advertisement on outside back cover. 

HORSEMAN AND SPIRIT OF THE TIMPJS. 
—Every Tuesday. Horse Interests. E s t a b- 
lished 1831. Chicago Horseman Newspaper Co., 
publishers. Subscription, $2; estimated circula- 
tion, 10,000; 32 pages, 4 columns; length of col- 
umns, 14 inches; width, 2}.i inches. Office 38 South 
Dearborn Street. 

Advertising rates, $3 per inch; 2 inches, $2.75 
per inch; 3 inches. $2.67; 4 inches, $2.50: 5 inches, 
$2.34; 6 inches, $2.25; 7 inches, .$2.14; 8 inches, 
$2.06; 9 inches, .$2; 10 inches, $1.93; 50 inches, 
$1.13; 100 inches, 97 cents, 500 inches, 75 cents 
1,000 inches, 65 cents an inch. 



HORSE REVIEW (The).— Every Tuesday. 
Sporting. Established 1889. John C. Bauer, 
publisher. Subscription, $2; estimated circula- 
tion, 20,000; 24 pages, 4 columns: length of col- 
umns, 12i inches; width, 2i inches. Office, 
Masonic Temple. 

Advertising rates, 1 inch, one time, $3; one 
month, $10; three months, $28.15; si.x months, 
$50; one year, $81.25; 2 inches, one time, $5.75; 
one month, $19.15; three months, $45; one year. 
$120; one page, one time, $62.50. 

HOUSE BEAUTIFUL.— See New York City. 

HOUSEHOLD REALM.— Monthly. Family. 
Established 1886. Household Realm Co.. pub- 
lishers. Subscription, 50 cents; estimated circula- 
tion, 35,000; 16 pages, 4 columns; length of col- 
umns, 13 inches; width. 2| inches. Can use ma- 
trices. Forms close 20th of preceding month. 
Office, 92-8 State Street 

Advertising rates, agate, 25 cents a line. Dis- 
counts 5, 10 and 20 per cent on 3, 6, and 12 
consecutive insertions, respectively. Reading 
notices, 40 cents a line. 



HRVATSKA ZASTAVA.— Every Thursday. 
Croatian. Independent. Established 1893. 
Croatian Newspaper Association, (Inc) publishers. 
Subscription, $2; claimed circulation, 9,000; 8 pages, 
18x24. Office, 1040 West 18th Street. 

Advertising rates on application. 

See advertisement on page 450. 



ICE AND REFRIGERATION.— M o n t h 1 y. 
Trade. Established 1891. Nickerson & Collins 
Co., publishers. Subscription, in U. S. pos- 
sessions, Mexico and Cuba, $2; all other countries, 
$3; size of type page. 7Jsxll inches. Office, 
431 South Dearborn Street. 

Advertising rates, tr page, one time, $7; li 
page, $10; M page, $17..50; }i page, .$30; one 
page, $50. Special notices, 50 cents a line. 
Cla.ssified, $2 for 70 words, or loss; 25 cents for 
each additional 14 words. 



ICONOCLAST (Brann's).— Monthly. Free 
Lance. Established 1890. Iconoclast Pub- 
lishing Co., pubUshers. Subscription, $1; esti- 
mated circulation, 15,000; 16 pages, 2 columns; 



ILLINOIS 



length of columns, 10 inches Forms close 15th 
preceding month. Office, '^2122 North Lawndale 
Avenue. 

Advertising rates, 1 inch, one time, $3; i page, 
per time, $8; J page. $15; i page, $30; one page. 



ILLINOIS FARMER AND FARMER'S 

CALL.— Semi-monthly (1st and 15th). Agri- 
cultural. Established 1880. Illinois Farmer 
Co., publishers. Subscription, 50 cents; claimed 
average circulation, 67,633; 16 to 32 pages, 4 
columns; length of columns, 12i inches; width, 
2^ inches. Forms close 8th and 23rd preceding 
date of issue. 

Advertising rates, 22 cents per agate line; per page, 
700 lines, $140. Preferred positions, 20 per cent 
extra. Reading notices, double display rates. Min- 
mum space, 5 lines. Classified, 3 cents a word. 

ILLINOIS STAATS-ZEITUNG.—Everymorn- 
ing except Sunday; WESTEN AND DAHEIM, 
Sundays, and WEEKLY. Wednesdays. German. 
Independent. Established 1870. Illinois Pub- 
lishing Co., publishers. Subscription, morning, 
$5; estimated cireulatiou, 49,325; Sunday, $2; esti- 
mated circulation, 72,000; :weekly, $2; estimated 
circulation, 42,000; morning, 8 to 12 pages; Sun- 
day, 32 pages; weekly, 12 pages, with agricultural 
supplement of 4 pages, 7 columns; length of col- 
umns, 22 inches; width, 2}^ inches. Can use 
matrices. Office, N. W. corner Washington Street 
and Fifth Avenue. 

Advertising rates, morning, agate, 15 cents 
per line; classified, 10 cents a line. Reading 
notices, $1 per line. Sunday, 30 cents per line. 
Reading matter notices, $1 per line each inser- 
tion. Weekly, display, same rate as Sunday. 
Discounts ranging from 5 per cent on 5,000 lines, 
to 50 per cent on 80.000 lines. 

See advertisement on page 500. 



INTERNATIONAL SOCIALIST REVIEW.- 

Monthly. Socialist. Established 1900. Charles 
H. Kerr & Co., publishers. Subscription, $1; 
guaranteed average circulation, for six months ending 
May 1911, 36,750*; for May, 46,200*; 68 to 100 pages, 2 
columns; length of columns, 8 inches; width, 
2f inches. Forms close 10th preceding 
month. Office, 118 West Kinzie Street. 

Advertising rates, agate, 25 cents a line; per 
page, $50; i and i page, pro rata; no discount 
for time. No medical copy accepted. 

INTER OCEAN. — Every morning, includina 
SUNDAY, and WEEKLY INTER OCEAN 
AND FARMER, Fridays. Daily, Repubhcan. 
Weekly, Home and Agricultural. Established, 
1878. Inter Ocean Newspaper Co., publishers. 
Subscription, daily, U; claimed circulation, daily, 
82,300; Sunday, .$2.50; claimed circulation, 119,- 
200; weekly, $1; claimed circulation, 123,487; daily, 
14 pages; Sunday 52 to 80 pages; weekly, 12 pages, 
7 columns; length of column.s, 21^2 inches; width, 
2tft inches. Can use matrices. Office, 106-1 10 Monroe 
Street. 

Advertising rates, daily, or .Sunday, agate, 30 
cents a line. Open space, within one year, 500 
lines, 28 cents a line; 1,000 lines, 27 cents; 2,500 lines, 
25 cents; 5,000 lines, 20 cents; 10,000 lines, 18 cents 
a line; full position, 25 per cent extra; double column 
advertisements must be at least 50 lines deep. Rail- 
road, automobiles and financial, 30 cents a line; 



46 



NELSON CHESMAN &; CO.'S RATE BOOK. 



ILLINOIS 



2,500 lines, 25 cents; 5,000 lines, 20 cents a line. Read- 
ing notices, Daily, Sunday or Weekly, first page, 
$1.50 a line; other pages, SI a line. Classified, daily 
or Sunday, 15 cents a line; personals and matrimonial 
25 cents a line; special rate for schools, colleges and 
resorts, 20 cents a line; 30 consecutive insertions; 
daily, e. o. d., or 2 t. a. w., 15 cents per line per time; 
publishers announcements, 20 cents a line (no dis- 
counts). Weekly, display, 35 cents a line; full posi- 
tion, 50 cents a line. Classified, 25 cents a line. 
Reading notices, $1 and §1.50 a line. Minimum 
space ior display, 5 lines. 

IRRIG.\TION AGE (The).— Monthly. Irri- 
gation. Drainage. Established 1S85. D. H. 
Anderson, publisher. Subscription, $1; estimated cir- 
culation, 33,000; 52 pages, 3 columns; length of col- 
umns, 932 inches; width, 2li inches. Can use ma- 
trices. Porms close 2nd of each month. Office, 
30 North Dearborn Street. 

Advertising rates, S3.50 an inch. Discount, 5 
per cent on three months; 10 per cent on six 
months; 25 per cent on one year; one page, $72; 
i4, M and H pages pro rata. 



ISRAELITE.— -Every Saturday. Jewish. 

Family. Established 1854. Leo Wise & Co., 
publishers. Subscription, S2.50; claimed average 
circulation, 23,000; 8 pages, 7 columns; length of col- 
umns, 22 inches; width, 21^ inches. Can use ma- 
trices. Office, 324 Dearborn Street. 

Advertising rates, 1,000 lines, 10 cents per agate 
line. Reading notices, 25 cents a line. 



ITALIA (L').— Every Saturday. Italian- 
Republican. Established 1886. Oscar Durante, 
editor; Hector Durante, manager. Subscription, 
$2; estimated circulation, 30,900; 8 pages, 7 col- 
umns; length of columns. 20 inches; width, 2i 
inches. Office, 54 West Harrison Street. 

Advertising rates, display, on yearly cpntract, 
agate, 7 J cents a line each issue. Rates' for sin- 
gle insertions and for short term contracts on 
application. 



JEWISH COURIER.— Every morning except 
Saturday. Yiddish. Established 1SS7. M. Ph. 
Ginzberg, publisher. Subscription, $3; estimated 
circulation, 11,500; 6 to 12 pages, 6 columns; 
length of columns, 19% inches; width, 2i's 
inches. Office. 473 South Halsted Street. 

Advertising rates, agate, 3 cents a line; next 
reading, 4 cents a line; full position, 5 cents a line, 
5,000 lines, within one year, 5 per cent discount; 
10,000 lines, 10 per cent; 15,000 lines, 15 per 
cent; 20,000 lines, 20 per cent; 25,000 lines, 25 
per cent; 30,000 lines, 30 per cent; 40,000 lines, 
36 per cent; 50,000 lines, 40 per cent, or 156 in- 
sertions, within one year, 15 per cent; 312 inser- 
tions, 25 per cent discount; Sunday, display, 4 
cents a line; next reading, 5 cents; full position, 
6 cents a line. Classified, 6, 8, 10 and 12 cents 
a line. Minimum space for display, 5 lines. 



JEWISH LABOR WORLD.— Everv Friday. 
Yiddish. Labor. Established 1908. Jewish So- 
cialist Publishing Asso iation, publishers. .Subscrip- 
tion, ?1; estimated circulation 10,000; 8 pages, 18x24, 
Office, 739 West Twelfth Street. 

Advertising rates on application. 



ILLINOIS 



JEWISH STANDARD.— Every Saturday 
Jewish (printed in both English and Yiddish) 
Independent. Established 1907. Lester L 
Bauer, publisher. Subscription, $5; estimated 
circulation. 24,500; 8 pages, 5 columns; length 
of columns, 18 inches; width, 2}s inches. Can 
use matrices. OflSce, 59 S. Clark Street. 

Advertising rates, agate, 9 cents a line; 1,000 
lines within one year, 8 cents; 2,000 lines, 7 
cents; 3,000 lines, 6 cents; 5,000 lines, 5 cents a 
line. Reading notices, 20 cents per count line. 



JOURNAL. — Every evening, except Sunday. 
Independent Democratic. Established 1844. 
John C. Eastman, publisher. Subscription, 
daily, $3; guaranteed average circulation exceed- 
ing 140,000; 14 to 24 pages, 7 columns; length 
of columns, 21^2 inches; width, 2J^8 inches. 
Can use matrices. Office, 15-21 South Market Street. 

Advertising rates, agate, 30 cents a line; next 
reading, 35 cents; full position, 40 cents a line; 
26 times, or 2,000 lines, within one year, 24 cents 
a line; 52 times, or 5,000 lines, 22^^ cents; 10,000 
lines, 21 cents; 104 times, or 15,000 lines, 20 cents; 
156 times, or 25,000 lines, 18 cents; 312 times, or 
40,000 lines, 1714 cents a line. Minimum space 
5 lines. Special rate for 100,000 lines and oyer. 
Reading notices, $1 a line: first page. $1.50 a line; 
publishers, schools and colleges, hotels and resorts, 
15 cents a line flat. Double column advertise- 
ments must be at least 50 lines deep. 

See advertisement on page 420. 



JOURNAL OF THE AMERICAN MEDICAL 

ASSOCIATION.— Every Saturday. Medical. Es- 
tablished 1883. American Medical Association, 
publishers,. Subscription, $5; sworn average 
circulation for year, 1910, 56,523*; 128 to 144 paacs, 
2 and 3 columns; length of columns, 9^2 inches; width, 
2li and 3J4 inches. Forms close ei^t days in ad- 
vance. Office, 535 Dearborn Avenue. 

Advertising rates, one inch, one time, $5; 
1/16 page, $8 ; H page, $15 ; H page, $28 ; ii page, 
$50: one page, $84. Classified, $1.50 for 50 
words, or less; 5 cents for each additional word. 
Discount on three or more insertions of display. 



KATHOLISCHES WOCHENBL.\TT.— Every 
Wednesday. German. Catholic. Establish- 
ed 1859. F. X. Brandecker, publisher. Sub- 
scription, $2; claimed circulation, 5.300; 8 Tiages, 
6 columns; length of columns, 20 inches; width, 
2i inches. Can use matrices. Office, 648 
Sedgwick Street. 

Advertising rates, agate, 4 cents a line; busi- 
ness notices, 15 cents; classified advertisements, 
75 cents per inch; 1 inch, one year, $20. 



K.\TOLIK.— Every Tuesday and Friday- 
Bohemian. Catholic. Established 1893. Subscrip- 
tion, $2; sworn average circulation, 9,002*; 8 pages, 
7 columns; length of columns, 21' 2 inches; width, 
2H inches. Office, 1637 Allport Street. 

Advertising rates, agate, 3 cents a line, withdis- 
' counts from 10 to 00 per cent on time, ranging 
from two weeks to one year. 



LEDGER.— See Chicago Ledger. 



NELSON CHESMAN & CO.'S RATE BOOK. 



47 



ILLINOIS 



LIETUVA. — Every Friday. Lithuanian. In- 
dependent Established 1893. Anton Olszewski, 
publisher. Subscription, $2; claimed circulation, 
11,000, 8 pages, 7 columns; length of columns 22 
inches; -nidth, 2li inches. Office, 3246-3252 South 
Halsted Street. 

Advertising rates, nonpareil, 6 cents a line; 
500 lines, 5i cents; over 1,000 lines, 5 cents a 
line. Reading notices, nonpareil, 9 cents a 
line; brevier, 12 cents; long primer, 15 cents; 
pica, 18 cents a line. 

LIVE STOCK JOURNAL.— Every Thursday. 
Live Stock. Established 1868. T. Butter- 
worth, editor and publisher. Subscription, SI; es- 
timated circulation, 26,000; 16 pages, 4 columns; 
length of columns, 13 inches; width, 2}'i inches. 
Office, 5516 Lake Avenue. Also dated at Quincy, 

Ill- 
Advertising rates, agate, 20 cents a line. 



LIVE STOCK REPORT.— E very Friday. 
Live Stock and Agricultural. Established 1891. 
Clay, Robinson & Co., publishers. Subscrip- 
tion, 50 cents; claimed circulation, 35,000; 
12 pages, 4 columns; length of columns, 12 
inches; width, 2J inches. Office, Union Stock 
Yards. 

Advertising rates, agate, 20 cents a line. 



LIVE STOCK WORLD.— Every day except 
Sunday. Live Stock and Agricultural. Established 
1901. A. C. Halliwell, manager. Subscription, 83; 
estimated circulation, daily, 20,000; 4 to 8 pages, 
7 columns; length of columns, 21 i inches; width, 
2J inches. Can use matrices. Office, Union 
Stock Yards. 

Advertising rates, agate, 1,000 lines, or less, 
6 cents a line; 2,000 lines on contract 5 cents a line; 
5,000 lines 4 cents a line. Reading notices, 25 cents 
per count line. Classified, 5 cents a line (minimum 
3 lines). 

LIVING CHURCH.— Every Saturday. Epis- 
copal. Established 1878. Young Churchman 
Co., publishers. Subscription, $2; estimated 
circulation, 17,000; 32 pages, 3 columns; length 
of columns, Hi inches; width, 21 inches. Forms 
close Monday preceding. Office, 19 South LaSalle 
Street. 

Advertising rates, agate, 20 cents a line each 
insertion; 1,000 lines, or 26 times, 15 cents a line; 
2,000 lines, or 52 times, 12J cents a line. Special 
rate for publishers and schools. Also dated at 
Milwaukee, Wis. 



ILLINOIS 



length of columns, 14 inches; width, 214 inches. 
Can use matrices. Office 431 South Dearborn Street. 
Advertising rates on application. 



MAIL ORDER JOURNAL.— Monthly. Trade 
advertising. Established 1897. Mail Order 
Journal Co., publishers. Subscription, $1; sworn 
average circulation 12,375*; 48 to 80 pages, 2 columns; 
length of columns, 6J^ inches. Office, Schiller 
Building. 

Advertising rates, agate, 25 cents a line; J 
paee, one time, $10; i page, S18; one page, $35. 
Classified, 2 cents a word. Special rate for pub- 
lishers and advertising agents cards. 



MASONIC CHRONICLER.— Weekly. 
Masonic. Established 1898. The Masonic Chron- 
icler Publishing Co., publishers. Subscription, 
$1. Claimed circulation, 12,400; 16 pages, 4 columns; 



MASONIC VOICE REVIEW.— M o n t h 1 y. 
Masonic. Established 1845. Wm. H. Gray, 
publisher. Subscription, $1.50; estimated cir- 
culation, 14,000; 32 pages, 2 columns; length 
of columns, 7 3-^ inches; width, 2 J4 inches. Forms 
close 15th preceding month. Office, 265 La 
Salle Street. 

Advertising rates, $2.25 an inch; 2 inches, $4; 
i page, one time, $7.50; i page, $14; one page. 
$25. Reading notices, brevier, 25 cents a line, 



MEDICAL RECORDER. — Month- 
ly (15th) Medical. Established 1890. Medical 
Recorder Publishing Co., publishers. Subscription, 
$1; claimed average circulation, 7,700; 144 pages, 
1 column; length of column, 8 inches; width, 5 inches. 
Forms close 5th preceding month. Can use ma- 
trices. Office, Pullman Building. 

Advertising rates $25 a page; }-i page, 815; J4 page, 
$10; J 8 page (minimum space), S5. 



MEDICAL STANDARD.— Monthly. Medical. 
Established 1887. G. P. Engelhard & Co., pub- 
lishers. Subscription, $1.25; claimed circula- 
tion, 9,871; 100 pages, 2 columns; length of col- 
umns, 9 inches; width. 3 inches. Can use ma- 
trices. Office, 537 South Dearborn Street. 

Advertising rates, 1 inch, one time, $4; three 
months, $10; six months, $18; one year. $30; 
3s page, one time, $8; M page, $14; }^2 page, 
$25; one page, $40. 



MERCHANTS RECORD AND SHOW WIN- 
DOW. — Monthly. Advertising. Established 
1897. The Merchants Record Co., publishers. 
Subscription, $2; claimed average circulation 
for year 1910, 9,200; 80 pages, 2 columns; length 
of columns, 10 inches; width, 35 inches. Forms 
close 20th preceding month. Office, 315 Dear- 
born Street. 

Advertising rates, yV page, one time, $7; i 
page, $10; i page, $17.50; ^ page, $30; one page 
$50. Discount on three months or longer. 



MILLINER.— M o n t h 1 y. Trade. The 
Milliner Co.. publishers. Subscription, $2; 
claimed average circulation exceeding 8,000; 2 col- 
umns to page; length of column, lOM inches; width, 
3^4 inches. Office, corner Quincy and Market 
Streets. 

Advertising rates on application. 



MINING WORLD.— Every Saturday. Min- 
ing and Engineering. Established 1894. Min- 
ing World Co., publishers. Subscription, $3; 
estimated circualtion, 12,000; 124 pages, 9x12. Office, 
Monadnock Building. 

Advertising rates on application. 



MISSION STUDIES.— Monthly. Missions. 
Established 1883. Woman's Board of Missions 
of the Interior, Dublishers. Subscription, 50 
cents; estimated circulation. 5,000; 32 pages 7x10. 
Office, 40 Dearborn Street. 

Advertising rates, 1 inch, one time, $1; three 
months or longer, 75 cents an inch per time. 
One page, one time, $10; outside page, $18. 
Further rates on application. 



48 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



ILLINOIS 



MISSIONS WANNEN.— Every Tuesday. 
Swedish. Undenominational. Established 1874. { 
Mission Publishing Co., publishers. Subscrip- 
tion, $1.50; estimated circulation, 19,000; 8 
pages, 7 columns; length of columns, 21 J inches; 
width, 2 J inches. Office, 144 Oak Street. 

Advertising rates on application. 



MODERN GROCER (The).— Every Saturday. 
Trade. Established 1897. The Modern Grocer Pub- 
lishing Co., publishers. Subscription, $2; claimed 
average circulation, 7,000; 32 pages, 3 columns; 
length of columns, 10 inches; width, 2}>i inches. 
Can use matrices. Office, 191 Market Street. 

Advertising rates, §2 an inch: i page, one 
time, $10; i page, $15; i page $25.00; one page 
S40. Discount, on 3 months and longer. 



MORRISON'S CHICAGO WEEKLY.— Every 
Thursday. Non-Political. Established, 1910. 
Clyde A. Morrison, publisher. Subscription, S2.50; 
claimed circulation, 40,000 (all in Chicago); 
40 to 44 pages, 4 columns; length of columns, 11'^ 
inches; width, 2^ inches. Office, First National 
Bank Building. 

Advertising rates, agate, 25-cent3 a line; 3 months, 
23 cents; 26 weeks 20 cents; one year, 18 cents a line. 
Discount on space. 



MODERN MACHINERY.— Monthly. Mechan- 
ical. Established 1896. Crandall Publishing Co., 
publishers. Subscription, SI; estimated circulation, 
11,000; 70 pages, 9x12. 

Advertising rates on application. 



MONTHLY MAGAZINE SECTION AND 
FAMILY MAGAZINE SECTION.— of Chicago 
Tribune, Philadelphia North American, Pittsburgh 
Dispatch, Cincinnati Enquirer, St, Louis Globe- 
Democrat, Washington Post, San Francisco Call, and 
Boston Globe. Abbott & Briggs, (Inc), publishers. 
Guaranteed circulation, each section, 1,500,000; 28 to 
56 pages, 4 columns; length of columns, 1231 inches; 
width, 2J4 inches. Forms close for Monthly Mag- 
azine first of month preceeding date of issue; for 
Family Magazine section, 15th of month preceding 
date of issue. 

Advertising rates, agate S5 a line, each magazine; 
both magazines consecutively, S9 a line (does not 
apply to back cover). 

See advertisement on colored insert. 



MOTOGRAPHY.— Monthly. Non-Political. Es- 
tablished 1909. Electricity Magazine Corporation, 
publishers. Subscription, SI. .50; claimed circulation, 
6,000; 64 pages and cover, 2 columns; length of col- 
umns, 9% inches; width, 3}4 inches. Can use ma- 
trices. 

Advertising rates, ^V page (minimum space), S7; 
14 page, Sll; U page, S20; },i page, S35; one page, S60; 
back cover, S75. Classified, 5 cents a word (minimum 
charge, SI). 



MOTOR AGE (The).— Every Thursday, The 
Class Journal Co., publishers. Subscription, 
$3; estimated circulation, 18,000; 120 to 300 pages, 
3 columns; length of columns, 10 inches; width, 
2| inches. Office, 1200 Michigan Avenue. 

Advertising rates on application. 



MUSICAL LEADER.— Every Thursday. 
Musical and Literary. Established 1895. 



Musical Leader Publishing Co., publishers. 
Subscription, $2.50; claimed circulation exceeding 
10,000; 28 to 42 pages, 3 columns; length of col- 
umns, 13^2 inches; width, 14 ems pica. Office, 
McCormick Building. 

Advertising rates, S5 an inch; one month, S18; 
three months, $42; six months, $72; one j'ear, $120. 
Further rates on application. 



NAROD POLSKI.— Every Wednesday. Of- 
ficial organ of the Polish Roman Catholic Union. 
Polish. Democratic. Established 1897. The 
Polish Publishing Co., publishers. Claimed cir- 
culation, 32,000; 8 pages, 15x22. Office, 1455-57 
West Division Street. 

Advertising rates, agate, 5 cents a line; one 
month or longer, 4 cents a line, per time; for 3 
months or longer, 3 cents a line. Reading notices, 
25 cents per count line. Classified, 3 cents a word. 



N. A. R. D. NOTES.— Every Thursday. Trade 
and Professional. Established 1902. National As- 
sociation of Retail Druggists, publishers. Subscrip- 
tion, S2; estimated circulation, 20,000; 64 pages, 2 
columns; length of columns, 8ji inches; width, 17 
ems. Office, 79 Dearborn Street. 

Advertising rates on application. 



NATIONAL BUILDER.— Monthly (lOth). 
.Architecture and Building. Established 1885. 
Porter, Hodgson Co., publishers. Subscription, S2; 
sworn average circulation, for j'ear ending February, 
1911, 29,000*; 84 pages, 2 columns; length of columns, 
12 inches; width, of page, i}^ inches. Forms close 
25th of preceding month. Office, 542 Dearborn 
Street. 

Advertising rates, j'g page, one month, S15; ^g 
page, S27.50; }i page, 850; J^2 page, $80; one page, 
$1.40. Discount on 2 months or longer. 



NATIONAL ENGINEER.— Monthly. Engi- 
neering. Established 1887. Subscription, $1; 
estimated circulation, 22,000; 120 to 144 pages, 3 
columns; length of columns, 10 inches; width, 
2?4 inches. Office, 323-325 Dearborn Street. 

Advertising rates, tb page, one time, $15; 
i page, $22.50; i page, S37.50; i page, $60; 
one page, $100. 

NATIONAL FOOD MAGAZINE.— Monthly. 
Culinary and Home Entertainment. Established 
1890. The Pierce Publishing Co., publishers. Sub- 
scription, SI; estimated circulation, 44,000; 108 pages, 
2 columns; length of columns, 10 inches; width, 2' 2 
inches. Forms close 5 weeks in advance. Office, 
Herald Building. 

Advertising rates, agate, 40 cents a line each 
insertion; one page, $100; i and i pages, pro rata. 
Reading notices, $1.50 per line each insertion. 
Preferred position, 15 per cent extra. 



NATIONAL HARNESS REVIEW.— Monthly. 
Trade. Established 1879. JeTer.son Jackson, 
publisher. Subscription, SI; claimed circulation, 
6,000; 58 to 122 pages; length of columns, lOH inches; 
width, 2\4 inches. Forms close 10th preceding 
month. Office, 542 South Dearborn Street. 

Advertising rates on application. 



NELSON CHESMAN & CO.'S RATE BOOK. 



40 



ILLINOIS 



NATIONAL HUMANE JOURNAL. Month- 
ly. Humane. Established 1870. Humane 
Journal Publishing Co., publishers. Subscrip- 
tion, .SI. 00; claimed circulation, 9,210; 16 pages, 
3 columns; length of columns, 7 inches; width, 
23 2 inches. Can use matrices. Office, 125 West 
Van Buren Street. 

Advertising rates, $2.00 an inch first in.sertion ; 
SI. 00 each subsequent insertion. 



NATIONAL JEWELER AND OPTICIAN.— 

Monthly. Jewelry. Established 1905. G. P. Engel- 
hard & Co., publishers Subscription, 31; estimated 
circulation, 9,600; 100 to 150 pages, 2 columns; length 
of columns 10 inches; width, 3' 2 inches. Can use 
matrices. Office, 537 South Dearborn Street. 

Advertising rates, $4 an inch (minimum space). 
Further rates on application. 

NATIONAL L.\UNDRY JOURNAL.— Semi- 
Monthly. Trade. Established 1878. Dowst 
Bros. Co., publishers. Subscription, S2; claimed 
circulation, 6,000; 100 pages, 2 columns; length 
of columns, 11 inches; M'idth, 4 inches. Forms 
close 5th and 20th of each month. Office, 118-124 
Ann Street. 

Advertising rates on application. 

NATIONAL PROHIBITIONIST.— Every 
Thursday. Prohibition. Established 1907. 
Home Defender Publishing Co., publishers. Sub- 
scription, §1.00; sworn average circulation, for ten 
months ending February 28, 1911, 39,410*; 16 pages, 
10x13. Office, 87 Washington Street. 

Advertising rates on application. 



NATIONAL YOUTH.— Monthly (15th). Boys 
and Young Men. Independent. Established 1909. 
Watkins & Steele Publishing Co., publishers. Sub- 
scription, 81; guaranteed average circulation, 52,637*; 
148 pages, 2 columns; length of columns, 8 inches; 
width, 258 inches. Can use matrices. Office Kedzie 
Building. 

Advertising rates, agate 25 cents a line; one page, 
850; M and }/2 pages pro rata; minimum space, 7 lines. 
Classified, 2 cents a word. 



NEW MAGAZINE.— Monthlv. Literarv. Es- 
tablished 1905. LaSalle Publishing Co., publishers. 
Subscription, 81.50; 192 pages, 2 columns; length of 
columns, 8 inches; width, 2^/^ inches. Office, 277-79 
Dearborn Street. 

Advertising rates on application. 



NEWS. — Every evening except Sunday. In- 
dependent. Established 1876. Victor F. I>aw- 
son, publisher. Subscription, S4; sworn aver- 
age circulation for year 1910, 325,028*; 18 to 28 pages, 
7 columns; length of columns, 211,2 inches; width, 
234 inches. Can u.se matrices. Office, 123 Fifth 
Avenue. 



ILLINOIS 



NATIONAL LAND AND IRRIGATION 
JOURNAL.— Monthly. Irrigation. Established 
1909. National Irrigation Publishing Co., pub- 
lishers. Subscription, 81; claimed average circula- 
tion exceeding 10,000; 56 pages, 3 columns; length 
of columns 11 inches; width, 16 ems. Forms close 
20th' preceding month. Can use matrices. Office, 
30 South Market Street. 

Advertising rates, agate, 13 cents a line; outside 
back cover (one color), 18 cents a line. Classified 
10 lines, or more 11 cents a line. 



Advertising rates, agate, 40 cents a line; one time 
a week three months, e. o. d. for one month, or 
2, .500 lines, 39 cents a line; daily, one month, 2 times 
a week, 3 months, one time a week, 6 months, or 
5,000 lines, 38 cents; e. o. d. three months; 2 t. a. w, 
six months, 1 t. a. w. for one year, or 10,000 lines, 
37 cents a line; daily, three months, e. o. d. six 
months; 2 t. a. w. for one year, or 15,000 lines, 36 cents 
a, line; daily, six months, e. o. d for one year, or 20,000 
lines, 35 cents a line; daily, one year, or 25,000 lines, 
34 cents a line. Special notices, 40 cents a line; busi- 
ness mention 50 cents; business topics, 80 cents. 
Reading notices, •?2 a line. Classified, 20 cents a 
line. Cuts must be on flat metal ba.se. Double 
column advertisements must be at least, 50 lines 
deep. 



NEW WORLD.— Every Saturday. Catholic. 
Established 1892. The Catholic Press Co., 
publishers. Subscription, i2; estimated circu- 
lation, 24,750; 8 pages, 7 columns; length of 
columns, 21i inches; width, 2\ inches. Forms 
close one week in advance. Can use matrices. 
Office, 543 Wabash Avenue. 

Advertising rates, agate, 12 cents a line. Read- 
ing notices, with "adv.," 40 cents per agate line. 

NORTHWESTERN CHRISTIAN A D V O - 
CATE.— Every Wednesday. Methodist Episco- 
pal. Established 1852. Jennings & Graham, 
publishers. Subscription, $2; guaranteed circula- 
tion, 21,000; 32 pages, 3 columns; length of 
columns, llj inches; width, 2f inches. Can 
use matrices. Forms close one week in ad- 
vance. Office 14 West Washington Steret. 

Advertising rates, agate, 12 cents per line. 
Reading notices, 24 cents a line. Special posi- 
tions, 20 per cent extra. Minimum space, 5 
lines. Combination rate including Pittsburgh 
Christian Advocate, Cincinnati Western Chris- 
tian Advocate, Chicago Northwestern Advo- 
cate, Kansas City Central Christian Advocate, 
Portland Pacific Christian Advocate, San Francisco, 
Califom'a, Christian Advocate, and Chicago Epwcrth 
Herald, 95 cents a line; only one key number allowed . 



NOVELTY NEWS (The).— Monthly. Adver- 
tising specialties. Established 1905. Henry 
S. Bunting, publisher. Subscription, 82; claimed 
average circulation 10,000; 120 pages, 3 columns, 
length of columns, 10 inches; width, 2% inches; 
Can use matrices. Office, 215 South Market Street. 

Advertising rates, S3 an inch, with discount for 
time. 



N YA WECKO-POSTEN.— Every Tuesday. 
Swedish. Baptist. Established 1878 E. Win- 
gren, publisher. Subscription, 81.50; claimed aver- 
age circulation, 12,703; 8 pages, 7 columns; length of 
columns, 21 inches; width, 218 inches. Can use 
matrices. Office, 1142 Wells Street. 

Advertising rates, agate, 5j cents a line. Read- 
ing notices, 7 cents per agate line. Investment 
ads. G cents a line. 



OFFICE APPLIANCES.— Monthly. Trade. 
Office Equipment. Established 1904. Office 
Appliance Co., publishers. Subscription, $1..'J0; 
claimed circulation, 7,500; 144 pages, 3 col- 
umns; width of columns. 2\ inches. Can use 
matrices. Office, Plymouth Building. 

Advertising rates on application. 



50 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



OFFICE OUTFITTER (The).— Monthly. Office 
equipment. Established 1907. The Office Fitter, 
publishers. Subscription, $1; claimed average cir- 
culation, 5,050; 80 pages and cover, 3 columns; length 
of columns, 10 inches; width, 16 picas. Office, 1201 
Michigan Avenue. 

Advertising rates on application. 



OGNIWO.— Monthly. Polish. Literary and 
Family. Established 1909. Helen Stas, editor 
and publisher. Subscription, 75 cents; estimated 
circulation, 8,600; 28 to 32 pages, 9x12. Office, 827 
Milwaukee Avenue. 

Advertising rates on application. 



OPPORTUNITIES OF TO DAY.— Monthly. De- 
velopment. Established 1906. Opportunities of To 
Day Publishing Co., publishers. Subscription, $3; 
62 pages, 10x14. Office, Majestic Building. 

Advertising rates on application. 



OPPORTUNITY.— Monthly. Industrial and 
development. Established 1909. The John Magee 
Company publishers. Subscription, 50 cents; guar- 
anteed circulation exceeding, 200,000'; 4 columns 
to page; length of columns, 12 inches; width, 2J4' 
inches. Forms close 10th preceding month. Office, 
Ravenwood Station. 

Advertisng rates, agate, $1 a line; per page, at 
rate of 85 cents a line; no other time or space discount. 
Classified, 75 cents a line, with 10 per cent on time 
order. 

See advertisement on page 464. 



ORANGE JUDD FARMER.— W p s t e r n 

Edition of the ORANGE JUDD WEEKLIES, 
New York. Every Saturday. Agricultural. 
Established 1888. Orange Judd Co., publishers. 
Subscription, $1; sworn average circulation for vear 
1910, 131,266*; 16 to 48 pages, 4 columns; length of 
columns, 13,^4 inches; cover pages, 14 inches in length; 
width, 2J/6 inches. Forms close Tuesday preceding 
week. Office, Peoples' Gas Building. 

Advertising rates, per agate line, 60 cents 
each insertion. Preferred position 15 and 25 per 
cent extra. Reading matter type, full position, 
display column, 50 per cent additional. Read- 
ing notices, minion, under head of "Business 
notices," or at end of columns of reading with 
"adv." affixed, $1 per count line. Cla.ssified, 4 cents 
a word. For combination rate with American 
Agriculturist New England Homestead and North- 
west Farmstead, see American Agriculturist, New 
York City. 



PACKER (The).— See Kansas City, Mo. 



PAYNE & YOUNG, 
pages 516 and 558. 



 See advertisement on 



POPULAR ELECTRICITY.— Monthly. Es- 
tablished 1908. Popular Electricity Publish- 
ing Co., publishers. Subscription, $1. Claimed 
circulation, 85,000; 2 columns to page; length 
of coluiims, 8 inches; width, 2^4 inches. Forms 
close first of preceding month. Office, 54 West 
Lake Street. 

Advertising rates, agate, 50 cents a line; 
one page (224 linos), one time, $100; H and }4 
pages, pro r;ita. Discount, 20 per cent on 12 
consecutive insertions. Classified, 5 cents a 
word. 



ILLINOIS 



POPULAR MECHANICS.— M o n t h 1 y. Me- 
chanical. Established 1902. Popular Mechanics 
Co., publishers. Subscription SI. 50; guaranteed 
circulation, exceeding 260,000*; 260 pages, 2 columns; 
length of columns, 8 inches; width^ 2^8 inches. Forms 
close fifth of preceding month. Office, 318 W. Wash- 
ington Street. 

Advertising rates, agate, $2 a line; three 
months, $1.75; six months, $1.60; one year, 
$1.45 a line, per time; one inch, one time, $25; 
H page, $85; H page, $155; one page, $300. 
Classified, 10 cents a word. 



POST. — Every evening except Sunday. Indepen- 
dent. Established 1890. J. C. Schaffer, publisher. 
Subscription, 1 cent a copy; claimed circulation, 
62,000; 10 to 24 pages, 7 columns; length of columns, 
21^^ inches; width, 2}4 inches. Can use matrices. 
Office, 167 Washington Street. 

Advertising rates, 5 lines or more, agate, 30 cents 
a line; 2,500 lines, within one vear, 25 cents; 4,000 
lines, 20 cents; 5,000 lines, IS cents; 7,500 lines, 15 
cents; 10,000 lines, or more 12 cents a line. Con- 
secutive insertions, 26 times, 25 cents a line, per 
time; 52 times, 20 cents; 104 times, 18 cents; 156 
times, 15 cents; 312 times, 12 cents a line per time. 
Special rate for financial advertising. Preferred 
position, 15 and 25 per cent extra. Double column 
advertisements must not be less than 50 lines deep. 
Classified, 10 cents a line, with discounts on 100 
lines and over. Reading notices, $1 per count line; 
publishers announcements, 17 cents a line; telegraphic 
readers, 81 per count line. Schools, colleges, hotels 
and resorts, displayed, under proper classification, 12 
cents a line; 24 insertions, 2 or more times a week 
$2.40 a line. 



POSTEN.— Every Thursday. Danish. Inde- 
pendent. Established 1881. C. Rasmussen 
Publishing Co., publishers. Subscription, $1.50 ; 
estimated circulation, 5,000; 8 pages, 7 columns; 
length of columns, 21 ^ inches; width, 2^ inches. 
Office, 161-163 Randolph Street. 

Advertising rates, per inch, 25 cents per time. 



POULTRY FANCIER.— Monthly. Poultry 
Established 1897. Poultry Fancier Publishing 
Co., publishers. Subscription, 25 cents; guar- 
anteed average circulation for year 1911, 20,- 
000*; 32 to 80 pages, 3 columns; length of col- 
umns, 10 inches; width, 2^s inches. Forms 
close 8th of each month. Can use matrices. 
Office, 357 Dearborn Street. 

Advertising rates, agate, 12 cents a line; yearly 
rates, 10 cents a line. 



POWER WAGON (The).— Monthly. Com- 
mercial. Motor Vehicles. Established 1906. 
Power Wagon Publishing Co., publishers. Sub- 
scriotion, $2; claimed average circulation, 
8,000; 80 pages, 2 columns; length of columns, 
10 V^ inches; width, 3}^ inches. Office, Mc- 
Cormick Building. 

Advertising rates, i page, one time, $20.50; 
i page, $36; one page, $60; 2 pages, $100. Dis- 
count on yearly contracts. 



PRACTICAL ENGINEER.— Monthly. Me- 
chanical. Established 1896. Technical Pub- 
lishing Co., publishers. .Subscription, $1; sworn 
gross circulation, 22,500*; (sworn net circulation, 



NELSON CHESMAN & CO.'S RATE BOOK. 



51 



ILLINOIS 



20,619*); 164 pages, 2 columns; length of columns, 
lO'i inches; width, 3-^8 inches. Forms close 15th 
preceding month. Office, 537 South Dearborn Street. 
Advertising rates 's page, one time, $19.25; % page, 
$31.25; 32 page, $54 one page, $92. 



PRAIRIE FARMER.— Semi-monthly. (1st 
and 15th). Agricultural. Established 1841. 
B. D. Butler, PubHsher. Subscription, .50 cents; 
guaranteed average circulation, 85,000; 24 to 48 pages, 
4 columns; length of columns, 13^2 inches; width, 
2J4 inches. Forms close 5th and 20th preceding 
date of issue. Office, 223 West Jack.son Bouleward. 

Advertising rates, agate, 35 cents a line: 
Minimum space 7 lines. Preferred position, 20 
per cent extra. Reading notices, 80 cents per 
count line. Classified, 4 cents a word (no di.splay). 
School advertising, 30 cents a line, flat. 

See advertisement on page 442. 



PROGRESSIVE THINICER.— Every Satur- 
day. Spiritualistic. Established 1889. Mrs. J. 
R. Francis, publisher. Subscription, $1; 8 pages, 
7 columns; length of columns, 20 inches; width, 23^ 
inches. Office, 106 Loomis Street. 

Advertising rates on application. 



PUBIJC— Every Friday. Fundamental 

Democracy. Established 1898. Louis F. 

Post, editor and publisher. Subscription, SI; 
claimed circulation, 9,000; 24 pages, 2 columns; 
length of columns, 8 J inches; width, 3 inches. 
Can use matrices. Forms close Monday pre- 
ceding. Office, Ellsworth Building. 

Advertising rates, $1 an inch (J2 inch, mini- 
mum space, pro rata); 34 page, one time, .14; 
7 inches single column $6.75; 32 Page, $8; one 
page, $15. Discount on 3 and 6 months or 
longer. 



PUBLIC SERVICE. — Monthly. Public 
Utilities. Established 1906. H. J. Gonden, 
publisher. Subscription, S2; claimed average 
circulation for year 1910, 19,335; 60 pages 2 columns; 
length of columns, 10 inches; width, 3^8 inches. 
Can use matrices. Office, Peoples Gas Building. 

Adverrising rates y',-. page (minimum space), $3.75' 
3^ page, $6; ),i page, $12; 32 page, $20; one page, $35- 
Discount on 3 or more insertions. 



RAILWAY AND ENGINEERING RE- 
VIEW.— Every Saturday. Railroad. Estab- 
lished 1868. The Railway Review, publishers. 
Subscription, $4; estimated circulation, 5,000; 52 
pages, 9.'{t2. Office, Manhattan Building. 

Advertising rates on application. 



RECORD-HERALD.— E eery morning includ- 
ing SUND.AY. Independent. Established 1854, 
Chicago Herald Co., publishers. Subscription, 
daily. 1 cent a copy; Sunday, $2.50; sworn average 
circulation for six months ending March 31 1911. 
daily, 193,296*; Sunday sworn average circulation 
for same period, 210,305*; 12 to 32 pages (Sunday, 
48 pages, or more), 7 columns; length of columns, 
215-8 inches; width, 234 inches. Can use matrices. 
Office, Herald Building. 



ILLINOIS 



Advertising rates, agate, 40 cents a line; next read- 
ing 47 cents; full position. 53 cents a line; 1,000 lines, 
within one year, or 26 insertions, 35 cents a line; 
position, next reading or full position, 41 and 47 cents 
respectively; 3,000 lines, or 104 times, 30 cents; 35 
and 40 cents for position; 5,000 lines, or 156 times, 
26 cents; 30 and 35 cents for position; 10,000 lines, 
or 208 times, 24 cents; for position 28 and 32 cents; 
20.000 lines or 312 times. 22 cents; 26 and 29 cents for 
position. Reading notices, nonpareil marked "Adv. 
$2 a line; business topics, $1..50 a line; special notices, 
50 cents a line, with discount on 1,000 lines or 26 
j insertions or more. Publisher's announcements, 
25 cents a line. Educational Institutions, hotels 
and resorts, 25 cents a line, with discount for 30 inser- 
tions. Classified, daily 16 cents; .Sunday, 25 cents 
a line. Discount in Sunday edition furnished on 
application, minimum .=pace for display 5 lines; for 
classified advertisements, 2 lines. 

See advertisement on page 436. 



RED BOOK MAGAZINE (The).— Monthly. 
Fiction. Short stories. Established 19 3. 
The Red Book Corporation, publishers. Sub- 
scription, S1.50; guaranteed circulation, exceed- 
ing 300,000; 192 pages, 2 columns; length of 
columns, 8 inches; width, 21 inches. Forms 
close 5th preceding month. Office, Heyworth 
Building. 

Advertising rates, agate, $1.60 a line; one page, 
one time, $3(10; \. k and \ pages, pro rata. No 
time discounts; facing contents $375 per page; 2d 
and 3d covers, $735; facing title page of Art section, 
$375; facing last page of reading $450; back cover 
page $1,500. Classified, $1.50 a line for four lines 
or more. (Minimum space for display, * lines.) 
Combination rate with Blue Book Magazine and 
Green Book Album, furnished on application. 



REFORM ADVOCATE.— E very Saturday. 
Jewish. Established 1890. Bloch & Newman, 
publishers. Subscription, $2; estimated circu- 
lation, 17,500; 32 pages, 3 columns; length of col- 
umns, 11 inches; width, 2\ inches. Office, 143 
Dearborn Street. 

Advertising rates, agate, 12 cents a line; 1 ,000 
lines, 10 cents; 2,000 lines, 9 cents; 3,000 lines, 
8 cents; 5,000 lines, 7 cents a line. Reading 
notices, 25 cents per count line, with discount 
on 500 lines and over. 



RETAIL COALMAN.— Monthly. Trade. Es- 
tablished 1900. The Retail Coalman, Inc., publish- 
ers. Subscription $1; claimed circulation, 10,000; 116 
pages, or more, 2 columns; length of columns, 9f in- 
ches; width, 3!^ inches. Forms close 25th preceding 
month. Can use matrices. Office, Monadnock 
Building. 

Advertising rates, i page, one time, $5; 34 page, 
$9; Yi page, $16; one page, $31.25. Discount, 5, 10, and 
20 per cent on 3, 6 and 12 months, respectively. 

RETAILERS' JOURNAL (The).— Monthlv. 
Grocery Trade. Established 1897. S. W. Roth, 
editor. Subscription, $1; claimed circulation, 
23,000; 96 pages, 2 columns; length of columns, 
%% inches; width 33-i inches. Can use matrices. 
Office, 36 LaSalle Street. 

Advertising rates, one page, one time, $75; \ 
and \ pages, pro rata. Special rate for yearly 
business. 



52 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



ROADMASTER AND FOREMAN.— 

Monthly. Established 1886. The Myron C. 
Clark Publishing Co., publishers. Subscription, 
$1; estimated circulation, 5,000; 28 pages, 3 col- 
umns; length of columns, 10 inches; width, 2i 
inches. Office, 355 Dearlaorn Street. 

Advertising rates on application. 



RUNDSCHAU.— See Milwaukee, Wis. 



SANDEBUDET.— Every Tuesday. Swedish. 
Methodist Episcopal. Established 1862. Swed- 
ish Methodist Book Concern, publishers. Sub- 
scription, $1.50; estimated circulation, 7,000; 16 
pages, 4 columns; length of columns, 14 inches; 
width, 2i inches. Office, 351 West Oak Street. 

Advertising rates, agate, .50 cents an inch each 
insertion. 



♦SATURDAY BLADE.— E very Saturday. 
Family. News. Miscellany. Established 1888. 
W. D. Boyce Co., publishers. Subscription $1; 
10 pages, 7 columns; length of columns 21 j 
inches; width 2} inches. Can use matrices. 
Forms close Monday preceding. Office, 500 
Dearborn Avenue. 

All advertisements must include SATURDAY 
BL.ADE, and CHICAGO LEDOER; combined 
average circulation, exceeding 875.000. (See 
Chicago Ledger). Combination rate $1.85 per 
agate line. 

SATURDAY TIMES.— Every Saturday. 

Literary and Family. Established 1907. Satur- 
day Times Co., publishers. Subscription, $2; 
estimated circulation, .35,000; 24 pages; length of 
columns, 13 inches; width, 2I4 inches. Forms close 
one week in advance; for pages in colors, 10 daj-s 
in advance. Office, 90 La Salle Street. 

Advertising rates, agate, 4 lines, or more, 
20 cents a line. Reading notices, 50 cents a 
line. Discount, 13 times, 5 per cent; 26 times, or 
1,000 lines, 10 per cent; 2,000 lines, 15 per cent; 
one year, or 3,000 lines, 20 per cent; 4,000 lines, 
25 per cent; 5,000 lines, 30 per cent. Page rate 
(720 lines) -$140; with extra color, $165. 



SCANDIA. — E very Saturday. Norwegian- 
Danish. Independent. Established 1889. Seandia 
Company, publishers. Subscription, SI; claimed cir- 
culation, 6,500; 8 pages, 5 columns; lensth of columns. 
16 inches; width, 2V8 inches. Can use matrices. 
Office, 2818. West North Avenue. 

Advertising rates on application. 



SCHOOL REVIEW.— Monthly except July and 
August. Educational. Estabhshed 1893. Univer- 
sity of Chicago Press, publishers. Subscription, 
SI. .50; estimated circulation, 7,000; 100 pages, 7x10. 

Advertising rates on application. 



SHORT HAND WRITER.— Monthly. Stenogra- 
phic. Established 1905. William L. James, pub- 
lisher. Subscription, S2; estimated circulation, 5,800; 
72 pages, 7x10. Office, 79 Clark Street. 

Advertising rates on application. 



SKANDINAVEN. — Every morning except 
Sunday, SUND.\Y MORNING and SEMI- 
WEEKLY, Wednesdays and Fridays. Norwe- 

*Proof of circulation 



ILLINOIS 



\ gian Danish. Republican. John Anderson Pub- 
lishing Co., publishers. Established 1866. Sub- 
scription, daily, S3; claimed average circulation, 
for first six months in 1911, 24,540; (Sunday, $1. 

^ 25,817); semi-weekly, S2; claimed average circula- 
tion, 53,742; daily, 8; Sunday, 12 to 16; semi-weekly, 
12 pages, 7 columns; length of columns, daily, 20)2 
to 21J^ inches; semi-weekly, 21' 2 inches; width, 
23^ inches. Can use matrices. Office, 185 Dearborn 
Street. 

Advertising rates, agate, daily, 5 cents a line 
(Sunday 7 cents). Discounts, 10 per cent on 
1,000 lines, daily or Sunday; 20 per cent on 5,000 
lines; 30 per cent on 10,000 lines; 40 per cent on 
25,000 lines. Reading notices, daily or Sunday, 
25 cents a line. Semi-weekly, 10 cents per agate 
line. No discount in Semi-weekly for time or 
space. Reading notices, in Semi-weekly, 40 
cents a line. 
See advertisement on page 434. 



SOKOL AMERICKY.— Monthly. Bohemian. 
Athletic. Established 1879. National Printing 
and Publishing Co., publishers. Subscription, 75 
cents; estimated circulation, 5,800; 32 pages, 9x12. 
Office, 2150 Blue Island Avenue. 

Advertising rates on application. 



SPORTS AFIELD. -Monthly. Literature, 
Sports and Natural Science. Established 1887. 
Sports Afield Publishing Co., publishers. Sub- 
scription, $1.50; claimed average circulation, 
for year 1910. 41.271; 100 pages, 2 columns; length 
of columns, 8 inches; width, 2;''g inches. Forms 
close 15th of month preceding date of issue. Office, 
542 South Dearborn Street. 

Advertising rates, agate, 25 cents a line; (mini- 
mum, 14 lines). No discount for time or space. 



SPRAVEDLNOST.— Everv morning includ- 
ing SUNDAY, also WEEKLY Thursdays.Bohemian. 
Socialist. Established 1905, Bohemian, Socialist 
Party, publishers. Subscription, -54; claimed cir- 
culation, daily and Sunday, 10,000; weekly, 6,000; 
8 pages, 7 columns; length of columns, 21?4 inches; 
width 2yi inches. Office, 688 Loomis Street, rear. 

Advertising rates on application. 



ST A ATS 
Zeitune. 



ZEITUNG.— See Illinois Staats 



STANDARD. -Every Saturday. Baptist. 
Established 1853. Goodman & Dickerson Co., 
publishers. Subscription, $2; estimated circula- 
tion, 15,000; 32 pages, 3 columns; length of col- 
umns. Hi inches; width, 2^ inches. Forms close 
Monday preceding. Office, 700 East 40th Street. 

Advertising rates, agate, 15 cents per line each 
insertion. Minimum space 5 lines; preferred 
position, 20 per cent extra. Reading notices, 30 
cents per agate line. Discounts, 10 per cent on 
13 times, or 500 lines; 20 per cent on 26 times, 
or 1,000 lines; 30 per cent on 52 times or 2,000 
lines. 



STANDARD .\DVERTISING.— Monthl.\-. 

Trade. Established 1910, Seth Brown, publisher. 
Subscription, SI; claimed average circulation, exceed- 
ing 6,000; 32 pages, 3 columns; length of columns, 
10 inches; width, 14 ems pica. 

Advertising rates on application. 

on file at this office. 



NELSON CHESMAN & CO.'S RATE BOOK. 



53 



ILLINOIS 



STANDARD OPINION.— Every Saturday. 
Independent. Established 1896. James C. 

Donvir, publisher. Sub cription, $2; estimated cir- 
culation, 43,000; 16 pages, 8 columns; length of col- 
umns, 24 inches; width, 2is inches. Can use matrices. 
Office, .84 LaSalle Street. 

Advertising rates, S2.80 an inch; (minimum space)- 
Classified, 4 cents a word. Discount 10 and 15 per 
cent on 6 and 12 months respectively. 

SUCCESSFUL POULTRY JOURNAL.— 
Monthly. Thoroughbred Poultry. Established 
1898. Successful Poultry Journal Publishing 
Co., publishers. Subscription, 50 cents; guar- 
anteed average circulation for year 1911, 30,000; 48, 
to 120 pages, 3 columns; length of columns, 10 
inches; width, 2 J inches. Forms close 25th pre- 
ceding month. Can use matrices. Office, 355 
Dearborn Street. 

Advertising rates, $2.24 an inch; yearly rate 
per inch, per time, $1.96. Classified, 30 words, 
or less, $1 ; additional words, 2 cents. Discount 
on three months or longer. 



SURGERY GYNECOLOGY AND OB- 
STETRICS.— Monthly. Medical. Established 1905- 
Surgical Publishing Co., of Chicago, publishers. 
Subscription, $5; estimated circulation, 5,500; 112 to 
160 pages 8x11. Office, 103 Slate Street. 

Advertising rates on application. 



SVENSKA AMERIKANAREN.— E very 
Thursday. Swedish. Independent Repub- 
lican. Established 1876. Swedish- American 
Printing Co., publishers. Subscription, $1; 
sworn average circulation, for six months ending 
May 31, 1911, e.xceeding 36,000; 16 pages, 7 columns; 
length of columns, 21' 2 inches; width, 2's inches. 
Can use matrices. Forms close Tuesday preceding. 
Office, 22 Fifth Avenue. 

Advertising rates, agate, 9 cents a iine; pre- 
ferred position, 25 per cent extra. Reading 
notices, 25 cents per count line (brevier). Clas- 
sified, 8 cents per nonpareil line (minimum, 25 cents) 
6 words to the line. 

See advertisement on page 481. 

SVENSKA KURIREN.— E very Saturday. 
Swedish. Republican. Established 1884. Alex. 
J. Johnson, publisher. Subscription, $1.50; 
claimed circulation, 40,100; 12 pages, 7 columns; 
length of columns, 21 inches; width, 2% inches. 
Office, 358 North Clark Street. 

Advertising rates, per agate line, 10 cents. 

See advertisement on page 463. 



ILLINOIS 



SVENSK.\ TRIBUNEN-NYHETER — Even.- 

Tuesday. Swedish. Republican. Established 1869. 
C. F. Erickson, publisher. Subscription, SI; sworn 
average circulation for year 1910, .54, 904*; 16 pages, 
7 columns; length of columns, 21% inches; width, 
2J^ inches. Forms close Friday preceding.' Can 
use matrices. Office, 180 North Dearborn Street. 
Advertising rates, agate, 15 cents a line; 
Preferred position, 10 and 15 per cent extra. Read- 
ing notices, brevier, 45 cents per count line. 

SVORNOST. — Every evening except Sunday, 
SUNDAY MORNING, DUCH CASU, weekly, and 
A.MERIKAN, semi-weekly, Mondays and Thurs- 
days. Bohemian. Independent. Established 
1874. August Geringer, publisher. Subscrip- 



tion, daily, $3.50; Sunday, $1.50; weekly, $2; 
semi-weekly, $2.50; claimed circulation, daily, 
29,756; Sunday, 30,162; weekly, 31.890; semi- 
weekly, 40,187; daily, 8 to 16 pages; Sunday, 16 
to 24 pages; weekly, 16 pages; semi-weekly, 8 
to 16 pages; daily, Sunday, and semi-weekly 7 
columns; weekly, 4 columns; length of columns, 
daily and Sunday, 20 ?i! inches; weekly, 12 inches ; 
semi-weekly, 20p^i inches; width, 214 inches. 
Office, Svornost Building, 12th and Clinton 
Streets. 

Advertising rates, agate, daily, and Sunday, 
10 cents a line; 3,000 lines within one year, 9 cents a 
line; 5,000 lines, 8 cents; 10,030 lines and over, 6 cents 
a line. Reading notices, 25 cents per count line. 
ClassifTed, 2 cents a word. Amerikan (semi-weekly), 
10 cents a line; 2,500 lines. 9 cents; 5,000 lines, 8 
cents a line. Reading notices, 40 cents a line. 
Classified, 2 cents a word. 



SYSTEM.— Monthly (10th). For business 
men. Established 1899. The System Co., pub- 
lishers. Subscription, $2; guaranteed circula- 
tion exceeding 100,000; 2 columns to page; length 
of columns, 8 inches; width, 2i inches. Forms 
close 15th preceding month. Office, Wabash Avenue 
and Madison Street. 

Advertising rates, $12. .50 an inch; one page one 
time $200; i, i and i pages, pro rata. Minimum 
space one inch. 10 per cent discount on 3 pages 
or more, used within one year. Classified, 18 cents 
a word-; 10 per cent discount on 3 or more consecutive 
insertions. Also publishers INTERNATIONAL 
(London edition). Advertising rates on application. 



TECHNICAL WORLD MAGAZINE.— Month- 
ly. Technical. Established 1904. Technical World 
Co., publishers. Subscription, $1.50; estimated cir- 
culation, 1.55,000; 160 pages, 2 columns; length of 
columns, 8 inches; width, 2^/8 inches. Forms close 
6th of preceding month. Office, 58th Street and 
Drcxel Avenue. Can use matrices. 

Advertising rates, agate, 72 cents a line; one 
page, $160; i, i, and i pages pro rata. Minimum 
space one inch. Classified, "Opportimity" col- 
umn, 4 lines, or not more than 12 lines, $1 
per line. 

See advertisement on page 422. 



TELEPHONE ENGINEER.— Monthly. Trade. 
Non Political. Established 1908. Electricity Maga- 
zine Corporation, publishers. Subscription, S2; esti- 
mated circulation, 5,000; 68 pages, 2 columns; length 
of columns, 9% inches, width 3}-2 inches. Can use 
matrices. Forms close 20th preceding month. 
Office, Monadnock Building. 

Advertising rates on application. 



TELEPHONY.— Every Saturday. Tech- 

nical. Established 1900. Telephony Pub- 

lishing Co., publishers. Subscription, $3; 
estimated circulation, 14,000; 60 to 100 pages, 2 col- 
umns; length of columns, 10 inches; width, 25^8 inches. 
Office Monadnock Building. 

Advertising rates, ^ page, one time, $3.50; 
r's page, $6; i page, $10; i page, $18; i page, 
$29; one page, $54. Discount on 13 or more 
insertions. 



54 



NELSON CHBSMAN & CO.'S RATE BOOK. 



ILLINOIS 



TEN STORY BOOK.— Monthly (10th). Liter- 
ary. Short Stories. Established 1901. Daily 
Story Publisliing Co., publishers. Subscription, 
$1; claimed average circulation, 91,500; 64 
pages and cover, 2 columns; length of columns, 
8 inches; width, 25-3 inches. Forms close 26th 
of second preceding month. Can use matrices. 
Office, 520 Monroe Street. 

Advertising rates, agate, J 2 inch, (minimum 
.space), .S2.10; one inch, S4.20 a line; one page, one time 
S60; }i and Ji pages, pro rata, with discount on 6 or 
more insertions. Classified, 5 cents a word (mini- 
mum, $1). Discount on 3 or more insertions. 



THOUGHT MAGAZINE.— Monthly. Psychol- 
ogy. Established 1910. Magnum Bonum Co., 
publishers. Subscription $1; estimated circulation, 
11,000; standard magazine size. Forms close 5th 
preceding month. Office, 4668 Lake Avenue. 

Advertising rates, agate, .SI. 40 an inch (min- 
imum space); 3^ page, one time, S4.50; I2 page, 
$8.50; one page, $15. 

TIDINGS.— Monthly. Baptist Missions. Es- 
tablished 1897. Woman's .American Baptist Home 
Missionary Society, publishers. Subscription, 25 
cents; estimated circulation, 10,000; 20 pages, 7x10. 
Office, 2969 Vernon Avenue. 

Advertising rates on application. 



TRIBUNA ITALIANA TRANSATLANTICA. 
— E very Saturday. Italian. Independent. 
Established 1898. A. M. Valerio, Dublisher. 
Subscription, $2; estimated circulation, 25,000; 
8 pages, 5 columns; length of columns, 233 
inches; width, 2^ inches. Office, 823 South 
Halsted Street. 

Advertising rates, $1 an inch each insertion. 

TRIBUNE.— Every morning including SUN- 
DAY. Republican. Established 1847. Trib- 
bune Co., proprietors. Subscription, daily $4; Sun- 
day, S2.50 a vear; claimed circulation for first five 
months in 1911, daily, exceeding 240,000; Sunday, 350,- 
000; daily, 18 to26pages; Sunday, 76 to 108 pages, 7col- 
umns; length of columns, '2\'^o inches; width, 2^ 
inches. Can use matrices. Office, corner Madison 
and Dearborn Streets. 

Advertising rates, daily, agate, 5 lines or more, 
40 cents a line; Sunday, 50 cents; 2,500 lines, daily, 

36 cents; Sunday, 46 cents; 5,000 lines, daily, 30 cents; 
Sunday, 40 cents; 10,000 lines, daily, 28 cents; Sun- 
day, 38 cents; 15,000 lines, daily, 27 cents; Sunday, 

37 cents; 20,000 lines, daily, 26 cents; Sunday, 35 
cents; .30,000 lines, daily, 26 cents; Sunday, 34 cents; 
40,000 lines, daily, 26 cents; Sunday, 32 cents; 60,000 
lines, daily, 26 cents; Sunday, 31 cents a line. 10 
cents a line extra for position alongside reading; 
15 cents a line extra for full position (minimum .space; 
50 agate lines and maximum space, 150 lines 
deep). Classified, situations and general salaried 
help wanted, daily, 10 cents; Sunday, 20 cents a 
line; all other classified, undisplayed, excepting 
announcements, daily, 17 >^ cents; Sunday, 
30 cents a line. Classified, displayed, (outline 
type), daily, 30 cents a line; Sunday, 40 cents a 
line. Reading notices, daily, 82; Sunday, S2.50 a 
line (nonpareil measure,) No extra charge for cuts 
or broken columns, but double column advertise- 
ments must be at least 50 lines deep; triple column, 
75 lines deep. Special rates for, resorts and educa- 
tional advertisements, daily, 27 cents a line; Sun- 
day, 32 cents a line. 



ILLINOIS 



UNION LEADER.— Everv Saturday. Labor. 
Independent. Established 1902. Amalgamated 
Association of Street Electric Railway Employees 
of America, publishers. Subscription, SI; 
estimated circulation, 20,000; 16 pages, 4 columns; 
length of columns. 14 inches; width. 2J inches. 
Can use matrices. Forms close Thursday noon 
preceding. Office. 88-90 LaSalle Street. 

Advertising rates, one inch one time, $1; \ page, 
SIO; i page, $20; one page, S40. Reading notices, 
$1 an inch. 



VEGETARIAN MAGAZINE. — Monthly. 

Food Reform. Established 1896. The Vegetarian 
Comoanv (Inc.), publishers. Subscription. $1; 
claimed average circulation, 16,000; 32 to 64 pages, 
2 columns; length of columns, 8 inches; width, 13 
em, pica. Can use matrices. Forms close 5th of 
month preceding date of issue. Office, Auditorium 
Tower. 

Advertising rates $2 an inch; $25 a page: M and 
]/2 pages, pro rata, with time discounts. 



VERDENS GANG.— Every Friday. Norwe- 
gian-Danish. Independent. Established. 1880. 
Verdens Gang Publishing Co., publishers. Sub 
scription, 50 cents; claimed average circulation, 
6,443; 8 pages, 7 columns; length of columns, 2II2 
inches; width, 2]/^ inches. Can use matrices. Office, 
183 N. Peoria Street 

Advertising rates, per inch, 28 cents per time; 
no time or space discounts. 



I VIOLINIST, (The).— Monthly. Musical. Es- 
tablished 1900. Ada E. Taylor, publisher. Sub- 
scription, $1.50; 52 pages, 2 columns: length of 
columns, 9 inches; width. 2} 2 inches. Forms close 
25th preceding month. Office, 306 Wabash Avenue. 
Advertising rates, $3 an inch; \ page, $8.50; 
H page, -$10; J 2 page, .S15; one page, S25, preferred posi- 
tion, 10 per cent extra. Discount on yearly contracts. 



WESTERN BREWER (The).— Monthly. Es- 
tablished 1876. H. S. Rich & Co., publishers. 
Subscription, $5; estimated circulation, 5,000; 228 
pages, 2 columns; length of columns, 11 inches; 
width, 3i inches. 

Advertising rates, y's page one time, $5; 
three months, $9; six months, $15; one year, $25; 
i page, one time, $8; i page, $12; ^ page, $20; 
one page, $35. 

WESTERN BRITISH AMERICAN.— Every 
Saturday. Established 1888. British American 
Co., publisher-. Subscription, $2; estimated cir- 
culation, 8,000; 8 pages, 6 columns: length of col- 
umns, 20 inches; width, 2' g inches. Can use matrices. 
Forms clise Thursdays preceding. Office, 358 
Dearborn Street. 

Advertising rates, agate, 15 cents per line. 
Reading notices 25 cents; discounts ranging 
from 10 per cent on 500 lines to 30 per cent on 
4,000 lines. 



WESTERN REVIEW.— Monthly. Fraternal 
Insurance. Established 1904. Edison Publishing 
Co., publishers. Subscription, SI; claimed circu- 
lation, exceeding 30,000; 32 pages, and cover, 2 and 3 
columns; length of columns, 10^2 inches; width 
V,i and 2,1,2 inches. Office, .\shland Block. 
Advertising rates, agate, 15 cents a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



55 



ILLINOIS 



WESTERN DRUGGIST— Monthly. Pharma- 
ceutical, Established 1879, G. P. Englehard & Co., 
publishers. Subscription, .SI; estimated circulation 
14,000; 200 pages, 8x11. Office, 353 Dearborn Street. 

Advertising rates on application. 



WESTERN REVIEW.— Monthly. Fraternal. 
Established 1895, Edison Publishing Co., publishers 
Subscription, $1; 32 pages, 9x13. Office, Ashland 
Block. 

Advertising rates on application. 



WESTERN TRADE .IOURNAI>.— Every 
Tuesday. Established 1872. Fremont Arford, 
publisher. Subscription, S5; claimed average 
circulation, 20,850; 16 pages, 4 columns; length 
of columns, 9 inches; width. 2\ inches. Can use 
matrices. Office, 125 West Van Buren Street. 

Advertising rates, SI an inch, first insertion; 
.50 cents subsequent insertions up to 1.3 issues. 
Special rates for longer time on application. 



WESTERN UNDERTAKER.— See South Bend, 
Ind, 



WESTERN UNDERWRITER.— Every Thurs- 
day. Insurance. Established 1897. The Western 
Underwriter Co., publishers. Subscription, $2.50; 
estimated circulation, 5,000; 36 pages, 4 columns; 
length of columns, 12 inches; width, 2li inches. 
Can use matrices. Office, 145 LaSalle Street. 

Advertising rates, S3 an inch. Further rates on 
application. 

WHOLESALE GROCER, (The) .—Monthly 
Trade. Established 1908. S. W. Roth, editor. 
Subscription, $2; 44 pages, 7x10. Office, 186 N. 
La Salle Street. 

Advertising rates on application. 



WINDLE'S GATLING GUN.— Monthly. In- 
dependent. Established 1898. C. A. Windle, 
publisher. Subscription, $1; estimated circula- 
tion, 10,000; 16 pages, 2 columns; length of col- 
umns, 10 inches; width, 2 inches. Office, 1171 
North Lawndale Avenue. 

Advertising rates, agate, 20 cents a line; per 
page $50. 



WOCHENBLATT (Das).— Every Thursday. 
German. Independent. Established, 1904. C. 
F. Pietsch, publisher. Sub.scription, $1; estimated 
circulation, 15,200; 16 pages, 4 columns; length 
of columns, 16 inches; width, 2}i inches. Can 
use matrices. Office, 112 No. Lafayette Street. 

Advertising rates, agate, 10 cents a line. 
Double column advertisements must be at least 
50 lines deep. Reading notices, $1 a line. 



WOMAN'S WORLD.— Monthly. Literary. 
Established 1885. Currier Publishing Co., pub- 
lishers. Subscription, 25 cents; guaranteed cir- 
culation exceeding 2,000,000*; 40 to 68 pages, 4 
columns; length of columns, 12)2 inches; width, 
2li inches. Forms close last day of second pre- 
ceaing month. Can use matrices. Office, 107- 
111 South Clinton Street. 

Advertising rates 5 lines, or more, agate, $10 a line. 
}4 page, (175 lines), one time, $1,650; 14 page, single 



ILLINOIS 



columns, $1,750; }i page, $3,250; one page, $6,250; 
2nd and 3d cover pages, (black), $6,750; in 2 colors, 
$5,500; 4th cover (2 colors), $7,500; in 4 colors, $8,000; 
No medical copy or readers accepted. 
Sie advertisement on page 569. 



WORLD'S CHRONICLE (The).— Every Sat- 
urday. Educational. Established 1900. The 
Little Chronicle Company, publishers. Sub- 
scription, $1.50; estimated circulation, 41,500; 32 
pages, 2 columns; length of columns, 8 inches; 
width, 2 1 inches. Can use matrices. Forms 
close 10 days in advance. Office, 358 Dearborn 
Street. 

Advertising rates, agate, 20 cents a line; one 
page, magazine size, $40; J and i pages, pro rata. 
Classified, 15 cents per count line. Also pub- 
lishes Illinois Teachers edition (formerly The 
School Weekly). Advertising rates, 50 cents an 
inch. Forms close Saturday preceding date of 
issue. 



WORLD'S EVENTS— Monthly. News Re- 
view. Established 1900. Subscription, $1; estimated 
circulation, 75,000; 32 pages, 4 columns; length of 
columns, 12)2 inches; width, 2)^ inches. Forms 
close 10th preceding month. Office, 141 West Ohio 
Street. 

Advertising rates, agate, 50 cents a line; one full 
page (700 lines), $300. 



WORLD TO-DAY (The).— See New York 
City. 

YOUNG CHURCHMAN.— See Milwaukee, 
Wis. 



ZENSKE LISTY.— Every Thursday. Bohe- 
mian. Family. Established 1894. Rose A. 
Kabat, publisher. Subscription, $2; claimed 
circulation, 25,000; 24 pages, 2 and 3 columns; 
length of columns, 9i inches; width, 4^ and 2J 
inches. Office, 2646 South Central Park Avenue. 

Advertismg rates, 75 cents an inch first inser- 
tion; 50 cents subsequent insertions. 



ZGODA. — Daily except Sunday (Dziennik 
Zwiazkowy) and WEEKLY ZGODA.— Thursday. 
Polish. Independent. Established daily, 1907; 
weekly, 1880. Polish National Alliance, publish- 
ers. Subscription daily, $2; weekly, $1.50; sworn 
average circulation, daily, 27,000; weekly, sworn 
average circulation, 77,000; daily, 8 to 12 pages; 
weekly, 8 to 16 pages, daily, 7 columns; weekly, 
4 columns; length of columns, daily, 21)-2 inches; 
weekly, 15 inches; width, daily, 2}4 inches; weekly, 
2)^ inches. Can use matrices. Office, 1406-140S 
West Division Street. 

Advertising rates, daily, agate, 98 cents an inch; 
13 times, 84 cents; 54 times, 70 cents; 104 times, 56 
cents; 156 times, or more, 42 cents .an inch, per time, 
1,000 lines, within one year, 10 cents a line; 5,000 lines 
6 cents; 10,000 lines, 5 cents; 25,000 lines, or more, 
4 cents a line. Reading' notices, 5 lines, or more, 
25 cents a line; discount on 15 lines and upward. 
Classified, 1 cent a word; for sale, 2 cents a word 
first time; 1 cent subsequent insertions. Weekly 
ZGODA, 15 cents per agate lice. 



56 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



DANVILLE 

COMMERCIAL-NEWS.— Every morning and 
evening (2 editions daily), except Sunday. Re- 
publican. Established 1866. Commercial News 
Co., publishers. Subscription, by mail, $3; 
claimed average circulation, 12,879; 10 to 24 
pages, 7 columns; length of columns, 20 inches; 
width, 2J inches. 

Advertising rates, daily, 20 cents an inch. No 
time or space discounts. Position 10 and 2.5 per 
cent extra; classified, 1 cent a word. (Minimum 
'charge, 25 cents). Reading notices, 10 cents a 
line. 



1NTER-ST.\TE SCHOOL REVIEW.— Every 
Wednesday. Educational. Established 18 9 1. 
Illinois Printing Co., publishers. Subscription, 
SI; estimated circulation, 5,000; 16 to 24 pages, 
2 and 3 columns; length of columns. Si inches; 
width, 3i and 2i inches. 

Advertising rates, 1 inch, one time, $1; one 
month, $2; three months, $4; one year (10 times'), 
S9. 



PRESS-DEMOCRAT.— Every morning ex- 
cept Monday. Democratic. Consolidated 1908. 
Democrat Publishing Co., publishers. Subscrip- 
tion, $5; guaranteed average circulation, ex- 
ceeding 11,000; 10 to 22 pages 7 columns; 
length of columns, 20 inches; width, 2K inches. 
Can use matrices. 

Advertising rates, plate matter, 20 cents an 
inch; full position, 25 per cent extra. Classified, 
1 cent a word first time ; i cent a word each sub- 
sequent insertion. Reading notices, 10 cents a 
line (6 words), with discount on 1,000 lines and 
over. 



DECATUR 

HERALD. — Every morning including SUN- 
DAY. Republican. Established 1880. Herald- 
Despatch Co., publishers. Subscription, dailyt 
S5; sworn average circulation, for first six months in 
1911, daily, 13,657*; Sunday, 13,458*; daily, 10 to 16 
pages; Sunday, 20 to 36 pages, 7 columns; length of 
columns, 20J^^ inches; width, 2}/$ inches. Can use 
matrices. 

Advertising rates, daily, or Sunday, 1 to 99 
inches, 30 cents an inch; next reading, 32 cents; 
full position, 35 cents an inch; 100 inches, or more, 
25 cents an inch; next reading 27 cents; full 
position 30 cents an inch. Minimum for full po- 
sition, 2 inches. Reading notices, 15 cents per 
count line. Classified, 5 cents a line (6 words). 
Minimum charge, 25 cents. 



ILLINOIS 



REVIEW. — Every evening except Sunday, 
SUNDAY MORNING REVIEW. Democratic. 
Established 1878. J.P.Drennan, publisher. Subscrip- 
tion, $5; sworn average circulation for first quarter 
in vear 1911, dailv, 13,204*; for six months ending 
Ma'rch 31, 1911, 12,046*; for year 1910, daily 12,.597»; 
10 to 16 pages (Sunday, 20 to 30 pages), 7 columns; 
length of columns, 20 inches; width, 2li inches. 

Advertising rates on application. 



DWIGHT 

BANNER (The.).- Monthly. Official organ of 
the Sons of Veterans, U. S. A. Established 1895. 
Wm. G. Dustin, publisher. Subscription, 50 
cents; sworn circulation, 40,000; 16 pages, 4 columns; 



length of columns, 12=8 inches; width, 2li inches. 
Forms close 30th of month preceding date of issue. 
Advertising rates, agate, 15 cents a line. No 
readers accepted. 



EAST ST. LOUIS 

NATIONAL LIVE STOCK REPORTER.— 

(P. O. National Stock Yards).— Every afternoon 
except Sunday. General news, grain and live stock. 
Established' 1890. Reporter Publishing Co., 
publishers. Subscription, S4; estimated circula- 
tion including issues sent out as tri-weekly and weekly, 
18, .500; 4 to 12 pages, 7 columns; length of columns, 
1954 inches; width, 2}i inches. Can use matrices. 

Advertising rates, daily, agate 4 cents a line; 
1,000 lines within one year, 3| cents a line; 5,000 
lines, 3i cents a line; 10,000 lines, 3 cents a line. 
Reading notices, 15 cents per count line; first 
page, 25 cents. Classified, 5 cents a line. Com- 
laination rate including above, Kansas City (Mo.), 
Drover's Telegram, and South Omaha (Neb.), 
Journal Stockman, on application 

See advertisement on page 567. 



ELGIN 



BOYS' WORLD (The).— Every Saturday. 
Juvenile. Established 1902. David C. Cook 
Publishing Co., publishers. Subscription, 50 
cents; sworn average circulation for year 1910, 430,- 
783*; 8 pages, 4 columns; length of columns, 12 inches; 
width, 2ji inches. Can use matrices. Forms close 
3 weeks in advance. 

Advertising rates, agate, $1.25 a line. 



COURIER.— Everv evening except Sunday. Re- 
publician. Established 1897. The Courier Publish- 
ing Co., publishers. Subscription, .S5; estimated 
circulation, 5,100; 8 to 16 pages, 7 columns; length 
of columns, 19% inches; width, 2^6 inches. Can use 
matrices. 

Advertising rates on application. 



GIRLS' COMPANION (The).— Every Satur- 
day. Juvenile. Established 1902. David C. 
Cook Publishing Co., publishers. Subscription, 
50 cents; sworn average circulation for year 1910, 
415,509'; 8 pages, 4 columns; length of columns, 12 
inches; width, 214 inches. Can use matrices. Forms 
close 3 weeks in advance. 

Advertising rates, agate, $1.25 a line. 



INGLENOOK.— Weekly. Literary. Home. 
Brethren Publishing House, publishers. Sub- 
scription, $1; estimated circulation, 5,000; 24 
pages, 3 columns; length of columns, 10 inches; 
width, 2} 8 inches. 

Advertising rates, 60 cents an inch; two 
inches, $1.10; H page (7 H inches) $3.50; H 
p.age, $6; one page (30 inches), $9. Discount on 
13 or more insertions. 



MOTHER'S MAGAZINE. (The).- Alonthly. 
David C. Cook Publishing Co., publishers. Es- 
tablished 1905. Subscription, 50 cents; guaran- 
teed average circulation for year 1910, 504,547*; 72 
pages, 3 columns; length of columns, 10 inches; width, 
2 34 inches. Forms close 25th of second pre- 
ceding month. 



NELSON CHESMAN & CO.'S RATE BOOK. 



57 



ILLINOIS 



Advertising rates, agate, $2 a line; full page, 
$800.: M page, pro rata; one column, $270; 2d 
and 3rd covers (in colors) $850; 4th cover (in 
colors), $1,000. Medical, Financial and Real 
Estate advertising not accepted 

See advertisement on page 560. 



NEW CENTURY SUNDAY SCHOOL 
TEACHERS' MONTHLY (The).— Monthly. Sun- 
day School. Religious. Established 1900. David 
C. Cook Publishing Co., publishers. Subscription. 
60 cents; sworn average circulation for year 1910, 
43,724*; 40 pages, 3 columns; length of columns, 9^4 
inches; width, 23i inches. Forms close six weeks in 
advance. Can use matrices. 

Advertising rates, agate, 25 cents a line. No 
discount for time or space. Special rate for 
schools, 20 cents a line. 



NEWS. — Every evening except Sunday. 
Republican. Established 1871. Lowrie & 
Black, publishers. Subscription, $5; claimed aver- 
age circulation for year 1910, 5,775; 8 to 16 pages, 
7 columns; length of columns, 20 inches; width 2J^ 
inches. Can use matrices. 

Advertising rates on application 



YOUNG PEOPLE'S WEEKLY'.— E very 
Saturday. Young People. Established 1 8 8 G. 
David C. Cook Publishing Co., publishers. Sub- 
scription. 75 cents: sworn average circulation 
for year 1910, 203,528*; 8 pages, 4 columns; length 
of columns, 15 inches; width, 2J;2 inches. Can use 
matrices. Forms close 3 weeks in advance. 

Advertising rates, agate, 75 cents per line. 
Special rate to publishers and schools, 60 cents 
a line. 



ENGLEWOOD 

TIMES. — Every Friday. Independent. Es- 
tablished 1888. Gerald E. Sullivan, publisher. 
Subscription, $1; claimed circulation, 12,600; 8 
pages, 8 columns; length of columns, 24 inches; 
width, 2i inches. Can use matrices. 

Advertising rates, 50 cents an inch; on con- 
tract, less than 20 inches, 35 cents an inch; less 
than 40 inches, 30 cents; yearly contracts, 25 
cents an inch. Minimum charge for display, $1. 
Classified, 1 cent a word. Reading notices, 10 
cents a line. 



EVANSTON 

CRUSADER MONTHLY (The) .-Monthly. 
YOUTH. Temperance. Established 18S6. National 
Woman's Christian Temperance Union, publishers. 
Subscription, 25 cents; claimed average circulation, 
25,333; 16 pages, 3 columns; length of columns, 9?i 
inches; width, 2J/2 inches. Forms close 15th preced- 
ing month. 

Advertising rates, agate, 10 cents a line. Read- 
ing notices, 20 cents a line. 



KATHOLISCHER .TUGENDFREUND. — 

Monthly. English and German. Juvenile. 
Catholic. Established 1876. German Catholic 
Orphan Asylum, publishers. Subscription. $1; 
claimed circulation, 25,2.50; 32 pages, 2 columns; 
length of columns, 9 inches; width, 2'g inches. 
Advertising rates, agate, 25 cents a line. 



ILLINOIS 



SVENSK-AMERIKA NSKA FAMILJ 
JOURNALEN.— Monthly. Swedish. Family. 
Established 1907. Universal Publishing Co., 
publishers. Subscription, 50 cents; estimated cir- 
culation, 8,600; 16 pages, 4 columns; length of col- 
umns, 13}i inches; width, 2)^8 inches. 

Advertising rates, $1 an inch; 15 per cent 
discount on 12 inches, and over, when used 
within one year; 25 per cent discount on 50 
inches; 40 per cent on 150 inches, or more. Read- 
ing notices, 25 cents a line, with discount on 50 
lines and over. Classified, 10 cents a line, with 
discount on 60 lines and over. Minimum charge, 
50 cents. 



UNION SIGNAL (The).— Every Thursday. 
Temperance. Established 1874. National Wo- 
man's Christian Temoerance Union, publishers. 
.Subscription, SI; claimed average circulation, 21,163; 
16 pages, 3 columns: length of columns, 11 inches; 
width, 2.. inches. Forms close Saturday preceding. 

Adverti.sing rates, agate, 10 cents a line, each 
insertion; per page, $40. Reading notices, 20 
cents per count line. 



FRANKLIN PARK 

(A suburb of Chicago.) 

PILOT.— Monthly. Matrimonial. E s t a b- 
lished 1895. Cotterjohn & Freeman, publishers; 
.Subscription, 60 cents; estimated circulation, 32,000. 
8 pages, 6 columns; length of columns, 18 inches; 
width, 2i inches. Forms close 20th preceding 
month. 

Advertising rates, 25 cents a line; $2 an inch 
for electros of 1 inch and over. 



FREEPORT 

ANIMAL HUSBANDRY (Formerly National 
Swine Magazine). — Monthly (15th). Swine Industry 
and Farming. Established 1906. W. H. Wagner, & 
Sons, publishers. Subscription, 50 cents; claimed 
average circulation, 30,000; 36 to 44 pages, 3 columns; 
length of columns, 10 inches; width, 2}'8 inches. 
Forms close 8th preceding month. 

Advertising rates, $2 an inch. Discount 100 inches, 
10 per cent; 300 inches, 15 per cent; 500 inches, 20 
per cent. 

See advertisement on page 504. 



KNIGHTS OF THE GLOBE.— Monthly. Fra- 
ternal. Established 1890. Order Knights of 
the Globe, publishers. Subscription, 50 cents; 
estimated circulation, 15,390; 8 pages, 4 col- 
umns; length of columns, 12 J inches; width, 
2J inches. 

Advertising rates on application. 



GALENA 

GAZETTE.— Every Thursday. Republican. 
Established 1834. The Galena Gazette (Inc.), 
publishers. Subscription, $1.50; estimated circula- 
tion, 5,000; 8 pages, 7 columns; length of columns, 
21 inches; width, 2,^8 inches. 

Advertising rates on application. 

GALESBURG 

MAIL. — Every evening except .Sunday. In- 
dependent Republican. Established 1891. 
Galesburg Mail Co., publisliers. Subscription, 



58 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



$5; sworn average circulation, for six months ending 
June 30 1911, 6844*; 12 to 20 pages, 7 columns; length 
of columns, 22 inches; width, 2}i inches. Can use 
matrices. 

Advertising rates, 15 cents an inch each in- 
sertion. No discount for time or space. Posi- 
tion 15 per cent extra. Composition, 3 cents an 
inch extra. Imitation reading, 25 cents per 
running inch. Reading notices, 10 cents a line. 
Classified, ^ cent a word, each insertion. 

See advertisement on page 558. 



REPUBLICAN-REGISTER.— Every evening 
except Sunday. Republican. Established 1872. 
Galesburg Printing Co., publishers. Subscrip- 
tion, $6 by Carrier; $4 by mail; sworn average 
circulation for six months ending April 30, 1911, 
6,960*; 10 to 20 pages, 7 columns; length of 
columns, 21 ?4 inches: width, 2 J inches. Can 
use matrices. 

Advertising rates, 18 cents an inch each in- 
sertion. Classified, 1 cent a word. 

HINSDALE 

LIFE BOAT.— Monthly. Philanthropic. Es- 
tablished 1898. Dr. David Paulson, publisher. 
Subscription 50 cents; claimed average circulation, 
12,000; 32 pages, 2 columns; length of columns, 732 
inches; width, 21^2 inches. 

Advertising rates on application. 

JOLIET 

AMERIKANSKI SLOVENEC— Every Fri- 
day. Slovenian. Catholic. Fraternal. Established 
1891. Slovenec American Printing Co., pub- 
lishers. Subscription, $1; claimed average cir- 
culation, 5,000 net; 8 pages, 6 columns; length of 
columns, 19f inches; width, 2i inches. 

Advertising rates, 50 cents an inch; one month, 
$2; three months, $4; six months, $7; one year, 
810. Reduced graded rate on 5 inches or more. 



HERALD. — Every evening except Saturday 
and Sunday, and SUNDAY MORNING HER- 
ALD. Established 1904. .Toliet Printing Co.. 
publishers. Subscription, dail^, by mail, $2.50; 
sworn average circulation, daily, and Sunday, 
for year ending June 30, 1911,8,220* gross, 7,733* net; 
10 to 24 pages. 7 columns; length of columns, 20 inches; 
width, 2ys inches. Can use matrices. 

Advertising rates, daily and Sunday, 20 cents 
an inch; full position, 23 cents an inch. Reading 
notices, 10 cents a line. Classified, 3 lines (18 words) 
20 cents; 3 insertions the price of two. 



NEWS. — Every evening except Sunday. In- 
dependent. Established 1877. The News Co., 
publishers. Subscription, $2.50 by mail; $5 
by carrier; claimed average circulation, 6,052; 
8 to 16 pages, 7 columns; length of columns; 
20 inches; width, 2's inches. Can use matrices. 

Advertising rates, first insertion, per inch, 35 
cents; subsequent insertions, 30 cents per inch 
space contract, to be used in one year, 100 
inches, 25 cents; 250 inches, 23 cents; 500 inches, 
or more, 20 cents. Classified, 3 2 cent a word, (mini- 
mum charge 25 cents). Local readers, 10 cents per 
count line. 



ILLINOIS 



LA SALLE 

POST. — Every evening except Sunday. Demo- 
cratic. Established 1894. Post Publishing C9 , 
(Inc.), publishers. Sub.scription, So; estimated cir- 
culation, 6,700; 8 pages, 17 x 22. 

Advertising rates on application. 



LIBERTYVILLE 

BUSINESS PHILOSOPHER (The).— Monthly 
(15th). Established 1904. Sheldon University 
Press, publishers. Subscription, S2; (foreign, S2.50); 
claimed average circulation, 21,000; 96 pages, 2 col- 
umns; length of columns, 8 inches; width, 25^ inches. 
Forms close 5th of preceding month. 

Advertising rates, agate, 15 cents a line; H page, 
one time, S7.50; J2 page, S15; one page, $30; inside 
back cover, S40; inside front cover, S40. 



MARION 



ILLINOIS BAPTIST.— Every Saturday. 
Baptist. Established 1905. N. P. Throgmorton. 
publisher. Supscription, $1.50; claimed average cir- 
culation, 5,100; 8 pages, 5 columns; length of columns, 
17 inches; width, 2).8 inches. 

Advertising rates, 60 cents an inch, with dis- 
count for space. 

MOLINE 

DISPATCH.— Every evening except Sunday. 
Republician. Established 1878, Moline Dispatch 
Publishing Co., publishers. Subscription, $5; es- 
timated circulation, 5,250; 8 to 16 pages, 17x22. 

Advertising rates on application. 



MOUNT MORRIS 

POULTRY TRIBUNE.— Monthly. Poultry. 
Established 1895. R. R. Fisher, publisher. Sub- 
scription, 50 cents; guaranteed average circulation, 
40,000; 40 to 100 pages, 3 columns; length of columns, 
10 inches; width, 2i-8 inches. Forms close 25th 
preceding month. 

Advertising rates, agate, 20 cents a line each 
insertion. Preferred position, 25 per cent extra. 
Reading notices, 30 cents a line. Classified, 
30 words, one time, $1.50. Discount on 3 or more 
insertions. 



NATIONAL STOCK YARDS 

NATIONAL LIVE STOCK REPORTER.— 
See East St. Louis. 111. 



OAK PARK 

ILLINOIS WOODMAN.— ^Monthly. M. W 
of A. Illinois Woodman Publishing Co., pub- 
lishers. Subscription, 35 cents; estimated cir- 
culation, 12,000; 16 p.agcs, 9x12. 

Advertising rates on application. 



NACHRICHTEN AUS SCHLESWIG-HOL- 
STEIN — Fortnightlv. Tuesdays. German. Family. 
Established 1888. H. Kaul, publisher. Subscrip- 
tion, 81; claimed circulation, 5,600; 4 pages, 7 columns. 

Advertising rates on application. 



NELSON CHBSMAN & CO.'S RATE BOOK. 



59 



ILLINOIS 



SCHOOL CENTURY (The).— Monthly. 
(September to June). Educational. Established 
1905. Geo. W. Jones, publisher. Subscription, 
SI. 25; estimated circulation, 23,000; 48" to 64 pages, 
3 columns; length of columns, 10 inches; width, 2}^ 
inches. 

Advertising rates, $3 an inch; i page, $10; i 
page, $18; J page, $33; one page, $60. 



SVOBODNA SKOLA. — Monthly. Bohe- 
mian. Free Thought. Established 1896. Bohe- 
mian Free Thinking School Societies, publishers, 
Subscription, 50 cents; estimated circulation, 7,200; 
20 pages, 2 columns. 

Advertising rates on application 

OTTAWA. 

FAIR DEALER. -- Every Friday. Inde- 
pendent. Established 1892. G- A. Crowden, 
publisher. Subscription, $1; guaranteed aver- 
age circulation, 6,058*; 16 pages, 6 columns; 
length of columns, 20 inches; width, 2| inches. 

Advertising rates on application. 



PARIS 



ANCHOR AND SHIELD.— Monthly. Es- 
tablished 1880. Anchor and Shield Publisliing 
Co , publishers. Subscription, 25 cents; esti- 
mated circulation, 10,000; 8 pages, 6 col- 
umns; length of columns, 20 inches; width, 2J 
inches. Forms close 22nd preceding month. . 

Advertising rates, $1.40 per inch. 



PEORIA 

ASSOCIATED FARMER (The).— Weekly. 
Agricultural, Live Stock, Poultry, etc. Estab- 
lished 1909. Charles H. May, publisher. Guar- 
anteed minimum circulation, 50,000; 12 pages, 
4 columns; length of columns, 15 inches; width, 
2i inches. Can u.se matrices. 

Advertising rates, agate, 20 cents a line. 
Reading notices, 75 cents a line. 

See advertisement on page 491. 



DEMOKRAT.— Every Thursday. German. In. 
dependent Democratic Established 1860. B- 
Cremer & Bros., publishers. Subscription, $2; 
estimated circulation, 5,000; 4 pages, 8 and 9 
columns; length of columns, 24 inches; width, 
2i'g inches. 

Advertising rates on application. 



DUROC BULLETIN. Semi-Monthlv.(10th and 
15th). Swine. Established 1904. Peoria Bulletin 
Co., publishers. Sub.scription, 50 cents; claimed 
circulation, 8,200; 32 to 64 pages, 3 columns; length 
of column.s 9^i inches; width 15 ems. Forms close 
12th and 28th preceding dates of publication. 

Advertising rates, agate, 10 cents a line; J-^ page, 
S40; one page $60. 



HERALD-TRANSCRIPT.— Every morning 
including SUNDAY. Republican. Established 
1855. Chas. H. May, publisher. Subscription, 
daily and Sunday. $6; Sunday only, $2; sworn 
average circulation, for first quarter of year 1911. 
daily 14,269*; (.Sunday 9,:65*); 10 to 32 pages, 7 
columns; length of columns, 22 inches; width 2j 
inches. Can use matrices. 



ILLINOIS 



Advertising rates, daily, 48 cents an inch; 300 
to 500 inches in 12 months, 40 cents an inch; 
.500 to 1,000 inches, 35 cents; 1 ,000 inches or 
more, 28 cents an inch. Preferred position, 15 
and 25 per cent extra. Classified, 1 cent a 
word, first insertion; J cent a word, each subse- 
quent insertion. Reading notices, 25 cents per 
count line. 



JOURNAT,. — Everv evening except Sunday 
evening, SUNDAY MORNING. Established 1877. 
H. M. Pindell, publisher. Subscription, daily and 
Sunday, $6; claimed average circulation, daily, 16,000; 
(Sunday, 9,000); 16 to 32 pages, 7 columns; length 
of columns 2032 inches; width, 214 inches. Can use 
matrices. 

Advertising rates, daily or Sunday, agate, 3 
cents a line; 2,000 lines or more, within one year, 
2 cents a line. Minimum space, 7 lines. Clas- 
sified, 1 cent a word. Special positions, extra. 
Flat rate of 2 cents a line for schools, resorts, 
publishers and mail orders. Reading notices, 
12 and 25 cents a line; telegraphic readers, 50 
cents per count line. 



MODERN POULTRY.— Monthly. Poultry. Es- 
tablished 1910. Modern Publishing Co., publishers. 
Subscription 50 cents; 42 pages 7x10. 

Advertising rates on application. 



SONNTAGS GLOCKE.— Every Sunday. Ger- 
man. Republican. Established 1880. L. Ph. 
Wolf, editor and publisher. Subscription, $2; 
estimated circulation, 5,000; 4 pages, 20x26. 

Advertising rates on application. 



STAR. — Every evening except Sunday, and 
SUNDAY MORNING STAR, Sundays. Inde- 
pendent. Established 1897. Peoria Star Co., 
publishers. Subscription, daily, $4; with Sun- 
day, $6; sworn average circulation, daily, 21,143*; 
Sunday, 10,029*; daily, 12 to 24 pages (.Sunday, 
20 to 32 pages), 7 columns; length of columns,. 
20}'^ inches; width, 2^ inches. Can use matrices. 

Advertising rate.*!, daily or Sunday, agate, 7 
cents a line; 1,000 lines, 5 cents a line; 2,000 lines, 
4i cents; 3,000 lines, 4i cents; 5.000 lines, 3} 
cents; 10,000 lines, 3i cents; 15,000 lines, 3 cents 
a line; position extra. Classified, 1 cent a word. 
(Minimum charge, 25 cents.) Reading notices, 
inside page, 25 cents a line; last page, $1; tele- 
graphic page, 60 cents a line. 



PEOTONE 

POULTRY.— Monthly. Poultry. E s t a b- 
lished 1904. Poultry Publishing Co., publishers. 
Subscription, SI; estimated circulation, 25,000; 36 
to 52 pages 4 columns; length of columns 12 inches; 
width, 23^6 inches. Forms close 20th preceding 
month. 

Advertising rates, agate, $2.80 an inch each 
insertion; preferred position, 10 per cent extra. 
No time or space discounts. 



POLO. 



MYSTIC WORKER.— Monthly. Established 
1896. Mystic Workers of the World, publishers. 
Subscription, 50 cents; estimated circulation, 
52,000; 8 pages, 11x16. 

Advertising rates on application. 



60 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



LUTHERAN COMPANION (The).— Every 
Saturday. Lutheran. Established 1892. Augustana 
Book Concern, publishers. Subscription, $1; sworn 
average circulation, for three months ending March 
31, 1911, 5,391*; 12 pages, 3 columns; length of col- 
umns, lO^i inches; width, 2J^ inches. 

Advertising rates, agate, 4 cents a line; pre- 
ferred position, 25 per cent extra. Reading 
notices, 10 cents per count line. 



PRINCETON 

BUREAU COUNTY REPUBLICAN.— Every 
Thursday. Republican. Established 1847. H. U. 
Bailey, editor and publisher. Subscription $2; 
sworn circulation 5,150*; 12 pages, 7 columns; length 
of columns, 20 inches; width, 2,V8 inches. 

Advertising rates on application. 



QUINCY 

CATHOLIC RECORD.— Monthly. Catholic. 
Established 1905. Jost & Bohne, publishers. 
Subscription, 25 cents; estimated circulation, 
8,000; 16 pages, 10x13. 

Advertising rates on application. 



HERALD. — Every evening except Sunday. 
Democratic. Established ] 835. Quincy Herald 
Co., publishers. Subscription, by mail, S5.20; 
by carrier, S6.50; estimated circulation, 9,900; 10 to 
16 pages, 7 columns; length of columns, 21^ inches, 
width, 2.'^ inches. 

Advertising rates, less than 300 inches, 23 
cents an inch; full position, 25 cents an inch; 
over 300 inches, 20 cents an inch; full position, 
22 cents an inch. Reading notices, 15 cents a 
line; with position, 20 cents a line. Classified, 1 
cent a word (minimum charge, 25 cents). 



HOME INSTRUCTOR.— Monthly. Literary. 
Established 1894. A. Otis Arnold, publisher. 
Subscription, 25 cents; guaranteed circulation, 
exceeding 150,000*; 16 to 32 pages, 4 columns; 
length of columns, 12^ inches; width, 2 J inches. 
Forms close 15th preceding month. 

Advertising rates, agate, 60 cents a line; M page 
(175 lines) one time, 10 per cent discount; Jo page, 
20 per cent; one page, 30 per cent. Reading notices, 
75 cents per agate line. 

See advertisement on page 473. 



ILLINOIS 



JOURNAL. — Every evening except Sunday. 
Independent Democratic. Established 1883. 
H. N. Wheeler, editor and publisher. Subscrip- 
tion, S5; claimed circulation, 8, .500; 10 to 16 pages, 
7 columns; length of columns, 21 j^ inches; width, 
2}/s inches. Can use matrices. 

Advertising rates, agate, 2 cents a line; in 
position, 2}-^ cents a line. Reading notices, 15 
cents a line. Classified, 1 cent a word. 

See advertisement on page 534. 

LIVE STOCK JOURNAL.— See Chicago, 111. 



POULTRY KEEPER.— M o n t h 1 y. Poul- 
try. Established 1882. Poultry Keeper Pub- 
lishing Co., publishers. Subscription, 50 cents; 
claimed average circulation 30,000; 48 to 90 pages, 
3 columns; length of columns, 10 inches; width, 2^ 
inches. Forms close 25th preceding month. 



Advertising rates, agate, 20 cents a line. Dis- 
'count, 25 per cent on yearly contract. Space 
discounts, 5 per cent on one column; 10 per 
cent on J4 page; 15 per cent on one page. Pre- 
ferred position, 20 per cent extra. Reading 
notices, 30 cents a line. Classified, 4 cents a 
word, with discounts. 



RECORD.— Every Saturday. Society. Es- 
tablished 1902. A. Otis Arnold, publisher. 
Subscription, 50 cents; 8 pages, 5 columns; length 
of columns, 17J^ inches; width, 2^^ inches. 

Advertising rates, 25 cents an inch. Reading 
notices, 30 cents an inch. No discount for time 
or space. 



RELIABLE POULTRY JOURNAL.— Month- 
ly. Poultry. Established 1892. Grant M. 
Curtis, publisher. Subscription, 50 cents; 
guaranteed average circulation, 50,000; 64 to 
172 pages and cover, 3 columns; length of col- 
umns, 9H inches; width, 2^ inches. Forms 
close 15th of preceding month. 

Advertising rates, $4.80 an inch; preferred position 
20 per cent extra, discount, 28 per cent on one jear 
120 inches, within one year, 10 per cent discount 
180 inches, 15 per cent; 360 inches, 20 per cent. Read 
ing notices, 60 cents per nonpareil line. 

STANDARD AND POULTRY WORLD.— 
Monthly. Poultry. Established 1908. The Standard 
Co., publishers. Subscription, 50 cents; guaranteed 
circulation, 35,000; 36 to 84 pages, 3 columns; length 
of columns, 10 inches; width, 2'6 inches. Forms 
close 15th to 22d preceding month. (The latter 
date for new advertisements only). 

Advertising rates, agate, 25 cents a line. Dis- 
count 10 per cent on 4 months; 25 per cent on 
8 months; 30 per cent on one year. Space discounts, 
120 inches, within one year, 10 per cent; 180 inches, 
15 per cent; 360 inches, 20 per cent; 540 inches 30 
per cent; 720 inches, 40 per cent. Minimum space 
to use }-2 inch a month. 



WHIG. — Every morning except Monday. 
Republican. Established 1838. The Whig 
Company, publishers. Subscription, daily, $5; 
by carrier, $6.50; estimated circulation, daily, 
7,000; Sunday, 7,500; 8 to 16 pages, 7 columns; 
length of columns, 21 3i inches; width, 2 } « inches. 
Can use matrices. 

Advertismg rates, agate, 1 to 50 inches, 
28 cents an inch; 50 to 100 inches, 25 cents; 101 
inches or more, 18 cents an inch; next reading, 20 
cents; full position, 22 cents. Classified, 1 cent 
a word each insertion. Reading notices, 25 cents 
a line. Sunday rates same as daily. 

ROCKFORD 

REGISTER GAZETTE.— E very evening 
except Sunday. Republican. Established 1840. 
Register-Gazette Co., publishers. Subscription, 
85.20; by mail, $3; sworn average circulation for 
last six months in 1910 8,454*; for first quarter in 
1911, 8,702*; 8 to 24 pages, 7 columns; length of col- 
umns, 20 inches; width, 2J^ inches. Can use ma- 
trices. 

Advertising rates, 35 cents an inch; 51 inches 28 
cents an inch; 101 inches, 25 cents; 151 inches, 25 
cents; 201 inches, or more, 20 cents an inch; preferred 
position extra. Classified, 1 cent a word (minimum 
charge, 20 cents). Reading notices, 15 cents a line, 
with discount on 300 lines and over. 



NELSON CHESMAN & CO.'S RATE BOOK. 



61 



ILLINOIS 



REPUBLIC— Every evening except Sunday. 
Republican. Established 1890. Republic Co., 
publishers. Subscription, $5.20; estimated cir- 
culation, 7,300; 8 to 16 pages, 7 columns; length 
of columns, 21 inches; width, 2}4 inches. Can use 
matrices. 

Advertising rates, daily, agate, 2},4 cents a line; 
500 lines, 2 cents; 1,000 lines, or more, 1}-^ cents a line. 
Preferred position, 15 per cent extra. Classified 
1 cent a word. (Minimum charge 25 cents). Pure 
reading notices, 10 cents a line. 



STAR. — Every morning except Monday. 
Independent. Established, 1888; Star Printing 
Co., publishers. Subscription, by carrier, .S5.20; 
by mail, S3; sworn average circulation for six months 
ending March 31, 1911. daily and Sunday, 7,756*; 
daily, 8, 10, and 12 pages; .Sunday, 16 to 24 pages, 
7 columns; length of columns, 21^4 inches; width, 
2j inches. 

Advertising rates, transient, daily, 35 cents an inch, 
Sunday 40 cents; 50 inches, daily and Sunday, 28 
cents; Sunday only, 32 cents an inch; 100 inches daily 
and Sunday 25 cents; Sunday, only 28 cents; 200 inches, 
daily and Sunday, 23 cents; Sunday only 25 cents; 300 
inches, daily and Sunday, 21 cents; Sunday only, 23 
cents; 400 inches, or more, daily and Sunday, 20 cents; 
Sunday only 22 cents an inch. Position, 10 and 15 
per cent. Reading notices, 15 cents a line; with 
discount on 500 lines or more. Classified, 35 words 
or less, 25 cents. Minimum charge, 25 cents. 

SVENSKA SOCIALISTEN— Semi-Monthly. Swe- 
dish, Socialist. Established 1905. Swedish JBranch 
of .Socialist Party of Rockford, publishers. Sub- 
scription, 50 cents; 4 pages, 15x22. 

Advertising rates on application. 



EOCK ISLAND. 

AUGUSTANA.— Every Thursday. Swedish. 
Lutheran. Established 18.55. Augustana Book 
Concern, publishers. Subscription, $1.50; sworn 
average circulation, for three months ending March 
31, 1911, 18,184*; 20 pages, 4 columns; length of col- 
umns; 131 2 inches; width, 2'/g inches. 

Advertising rates, agate, 7 cents a line; preferred 
position, 25 per cent extra. Reading notices, 20 
cents per count line. 



MODERN WOODMAN— Monthly. Sworn aver- 
age circulation for year ending June 1911, 1,222,268; 16 
to 20 pages, 4 columns; width of columns, 2,^ inches. 
Forms close 10th preceding month. 

-Advertising rates, agate S3. 50 a line. 



UNGDOMSVANNEN.— Monthly. Swedish. 
Augustana Book Concern, publishers. Subscrip- 
tion, 81; sworn average circulation, for three months 
ending March 31, 1911, 7,933*; 36 pages, 3 columns; 
length of columns, 958 inches; width, 2J/4 inches. 

Advertising rates, agate, 7 cents a line; inside 
covers, 7I2 cents a line; outside covers, 8 cents a line. 



SPRINGFIELD 

BERKSHIRE WORLD AND CORN BELT 

.STOCKMAN.— Monthly. Agricultural and 

Breeding. Established 1909. The Corn Belt 
.Stockman Publishing Co., publishers. Subscrip- 
tion, SI, claimed circulation, 14,000; 52 pages, 4 col- 
umns; length of columns, I3I2 inches; width, 2K 
inches. Forms close 15th preceding month. 

Advertising rates, agate, 15 cents a line. Pre- 
ferred position, 20 cents a line. Reading notices. 
30 cents a line. 



ILLINOLS 



COURT OF HONOR (The).— Monthly. Fra- 
ternal. Established 1895. Charles J. Riefles, 
publisher. Subscription, 50 cents; claimed aver- 
age circulation, 85,000; 8 cages, 7 columns; 
length of columns, 21i inches; width, 2 J inches. 
Forms close 5th of preceding month. Can use 
matrices. 

Advertising rates, agate, 30 cents a line. 



FARM HOME (The).— Monthly. Agricul- 
tural, Dairy and Live Stock. Established 1894. 
Charles F. Mills, editor. Subscription, 50 cents; 
sworn average circulation for eight months ending 
May 1911, 60,000*; 32 pages, 4 columns; length of 
columns, 133-^ inches; width 2^ inches. Forms 
close 28th preceding month. 

Advertising rates, agate. 25 cents a line; 
one page, one time, 170; J-^ page, pro rata, back page, 
$200; front page, S250. 

See advertisement on page 433. 

ILLINOIS MEDICAL JOURNAL.— Monthlv. 
Medical. Established 1899. Committee of the 
Illinois State Medical Society, publishers. Sub- 
scription, $2; estimated circulation, 5,500; 120 pages, 
7x10. 

Advertising rates on application. 



NEWS. — Everv evening except Sunda.v. Re- 
publican. Established 1878. Victor E. Bender, 
publisher. Subscription, $5; estimated circulation, 
12, .500; 10 to 24 pages, 7 columns; length of columns, 
21J'2 inches; width, 2| inches. Can use matrices. 

Advertising rates, agate, less than 1,400 lines, 
3 cents a line; 1,400 lines, 23^ cents; over 
2,800 lines, 2 cents a line; full position, 25 per 
cent extra. Classified, 1 cent a word. Local 
readers, (6 words to a line), 25 cents a line, with 
discount for space. 

ODD FELLOWS HERALD.— Semi-monthly. 
I. O. O. F. Established 1876. Mary P. Miller 
and John H. Sikes, editors and publishers. 
Subscription, .11.25; estimated circulation, 5,000; 
8 pages, 13x20. 

Advertising rates on application. 



RECORD. — Every evening except Sundaj', 
and SUND.\Y MORNING. Democratic. Es- 
tablished 1907. Subscription by mail. $4; by 
carrier, $5; estimated circulation, 8,400; 8 
to 24 pages, 7 columns; length of columns, 20 
inches; width, 2 J- inches. Can use matrices. 

Advertising rates, daily or Sunday, agate, 1 
cent a line; next reading, lyj cents; full position 
If cents a line; on contract, less than 100 
inches, add 25 per cent. Composition, 5 cents 
an inch extra. Reading notices, 12 cents a line; 
discount on 100 lines and over. Classified, 1 cent 
a word first time; ^ cent subsequent insertions. 



STATE JOURNAL. — Every morning, in- 
cluding SUNDAY and SEMI-WEEKLY, Tuesday 
and Friday. Republican. Established 1831. Illinois 
State Journal Co., publishers. .Subscription, daily, 
84; daily and Sunday, by mail, S5; sworn average 
circulation, daily, 13,299; Sunday, S2.00; sworn 
average circulation, 6,911; Semi-weekly, estimated 
circulation 5,000; daily, 8 to 16 pages; Sunday 24 to 



62 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



32 pages semi-weekly 8 to 16 pages, 7 columns; 
length of columns, 20^ inches; width, 2}4 inches. 
Can use matrics. 

Advertising rates, daily or Sunday, 1 to 100 inches, 
35 cents an inch; next reading, 36^4 cents; full position, 
38J^ cents; 101 to 200 inches, 28 cents; next reading, 
29?^ cents; full position, 31^2 cents; over 200 inches, 
245/2 cents an inch; next reading, 26ki cents; full posi- 
tion, 28 cents an inch. Classified, 1 cent a word 
first insertion; ^2 cent each subsequent insertion 
{minimum charge, 25 cents). Reading notices, 15 
cents a line, with discounts for time. 



STATE REGISTER.— Every mornimr. in- 
cluding SUNDAY. Independent. Established 1836. 
Thomas Rees, publisher. Subscription, daily, S4; 
daily and Sunday, 85; sworn average circulation for 
six months ending March 31, 1911, daily. 17,100; 
Sunday for same period, 12,267; daily, 10 to 16 pages; 
Sunday, 28 to 40 pages, 7 columns; length of columns, 
21 inches; width, 2J6 inches. Can use matrices. 

Advertising rates, daily or Sunday, less than 
1,400 lines, 3 cents a line; full position 3 J2 cents; 
1,400 to 4,200 lines, 2}4 cents; full position, 3 
cents; 4,200 lines or more, 2 cents; full position, 
2 }/2 cents a line. Position advertisements must be 
at least 3 inches deep. Classified, 1 cent a word first 
time; i cent a word each subsequent consecutive 
insertion, without change of copy (minimum 
charge, 25 cents). Reading notices, 15 cents a 
line, with discount on 500 lines and over. 



ILLINOIS 



GAZETTE. 
Republican. 



STERLING 

—Every evening except Sunday. 
Established 1854. The Sterling 



Gazette Co., publishers. Subscription, $3; 
sworn average circulation for year 1910, 5,144*; 
8 to 16 pages, 7 columns; length of columns, 
21 inches; width, 2^ inches. 

Advertising rates, plate matter, 12 cents an 
inch each insertion; full jjosition, 15 cents. Com- 
position, 5 cents an inch extra; full position, 
minimum space, 3 inches. Reading notices, 
10 cents a line. Classified, 1 cent a word; 3 con- 
secutive insertions (minimum charge, 25 cents). 



TAYLORVILLE 

SCHOOL NEWS AND PRACTICAL EDUCA- 
TOR.— Monthly. Established 1887. C. M. Park- 
er, publisher. Subscription, SI. 25; guaranteed 
average circulation, for year ending April, 1911, 
12,898*; 52 pages, 2 columns; length of columns, &\-i 
inches; width, 2 inches. Forms close 15th of preced- 
ing month. 

Advertising rates, 1 inch, one time,.S2;. Discount, 
5, 10 and 15 per cent on 3, G, and 12 months, 
respectively. 



TECHNY. 

AMERIIvANISCHES MISSIONS BLATT.— 
Monthly. German. Catholic. Established 
1902. Society of the Divine Word, publishers. 
Subscription, $1; estimated circulation, 17,000; 
40 pages, 7x10. 

Advertising rates, agate, 10 cents a line. Forms 
close 5th preceding month. Also publishes CHRIS- 
TIAN FAMILY. Monthly. Established 1906; 
estimated circulation, 14,000. Also issues St. Mi- 
chael's Kalendar Annual. 

Advertising rates on application. 



INDIANA 



ANDERSON 

BULLETIN. — Every evening except Sunday. In- 
dependent. Established 1885. Bulletin Printing 
and Manufacturing Co., publishers. Subscription, 
$5; estimated circulation, 5,000; 8 pages, 18x23. 

Advertising rates on application. 



HERALD. — Every morning except Monday. 
Republican. Established 1883. Herald Publish- 
ing Co., Publishers. Subscription $4.50; sworn 
average circulation, for last six months in year 1910, 
daily, 5,025*; net; Sunday, 5,350* net; 8 pages, 7 col- 
umns; length of columns, 20 inches; width, 2'-lj inches. 
Can use matrices. 

.•\dvertising rates, next reading, 15 cents an inch; 
full position. 17J.2 cents. Reading notices, 10 cents a 
line, first insertion; 7V^ cents a line, each subsequent 
insertion. Cla.ssified, 20 words, 3 times, 25 cents. 



ARGOS. 

NATIONAL HARDWARE BULLETIN.— 
Monthly. Trade. Established 1900. National 
Retail Hardware Association, publishers. Sub- 
scription, $1; guaranteed average circulation, 



15,000; 160 pages, 2 columns; width, 2J2 inches. 

Advertising rates, ^r page, one time, $6; }/» 
page, $10; H page, $18; H page, $30; one 
page, $50; discount on 2 or more insertions. 

CRAWrORDSVILLE 

CHARIOT (The).— Monthly. Fraternal. Es- 
tablished 1894. Supreme Tribe of Ben-Hur, 
publishers. Subscription, 25 cents; claimed cir- 
culation, 130,000 net; 8 pages, 4 columns; length of 
columns, 13}. 2 inches; width, 2's inches. Forms 
close 15th of preceding month. 

Advertising rates, agate, 40 cents a line. Read- 
ing notices, 00 cents a line. 



EVANSVILLE 

COURIER.— Every morning, including SUN- 
DAY. Democratic. Established 18 4 5. The 
Evansville Courier Co.. publishers. Subscription 
$4.50; sworn average circulation, for first five months, 
1911, daily, 18,276*; daily, and Sunday, 17,331*; 
10 to 16 pages; .Sunday, 28 to 50 pages, 7 columns; 



NELSON CHESMAN & CO.'S RATE BOOK. 



63 



INDIANA 



length of columns, 2032 inches; width, 2}^ inches. 
Can use matrices. 

Advertising rates, agate, daily and Sunday, 14 
lines or more, 7 cents a line. Open space within 
one year, 1,000 lines, 5 cents a line; 3,000 lines, 4 
cents; 5,000 lines 3i cents; 10,000 lines or more, 
3 cents a line. Position extra. Classified, 5 
cents a line; one week, 4 cents; one month, 3 
cents; minimum charge, 1.5 cents. Reading no- 
tices, 15 cents per count line. Telegraphic read- 
ers, 40 cents a line. 

See advertisement on page 479. 

DEMOKRAT. — Every morning except Mon- 
day, and SEMI- WEEKLY, Tuesdays and Fridays. 
German. Independent. Established 1864. Sub- 
scription, daily, $4 by mail; by carrier, $7.50; 
claimed average circulation for year 1910, daily, 
and Sunday, 5,181; semi-weekly, $2; claimed circula- 
tion, 8,230; daily, 8; .Sunday, 16 to 36 pages, semi- 
weekly, 8 pages, 7 columns; length of columns, 20 
inches; width, 2| inches. Can use matrices. 

Advertising rates, daily and Sunday, 14 lines, 
or more, Sli cents a line; 26 times, without 
change of copy, IH cents a line; 1,000 lines, 2 
cents a line; 3,000 lines, 1 J^ cents; 5,000 lines, 
IM. cents; 14,000 lines, 1 cent a line. Reading 
notices, 150 lines, 12 cents per count line; tele- 
graphic readers, 30 cents a line; classified, 5 
cents a line; one week, 4 cents; one month, 3 
cents. Semi-weekly, 14 lines, or more, 5 cents a 
line; 26 lines, without change of copy, 2^^ cents 
a line. 1,000 lines, 3 cents a line; 3,000 lines, 
2J^ cents; 5,000 lines, 2 cents; 14,000 lines, 1]4 
cents a line. Reading notices in semi-weekly, 
150 lines, 18 cents a line; telegraphic readers, 
45 cents a line. Classified in semi-weekly, 10 
cents a line. 



JOURNAL-NEWS. — Every evening except 
Sunday, and JOURNAL NEWS, SUNDAY 
MORlJJING. Republican. Established 1832. 
Evansville Journal Co., publishers. Subscrip- 
tion, daily, 1 cent a copy; sworn average circulation 
for first 6 months in 1911, daily and Sunday 12,574*; 
daily, 12,600; sworn average circulation for vear, 1910, 
daily, 11,121; Sunday, 13,.332; daily, "12 pages; 
Sunday, 24 to 36 pages, 7 columns; length of columns, 
21J^ inches; width, 2}i inches. Can use matrices. 

Advertising rates, daily and Sunday, agate, 
500 lines or less, within one year, 8 cents a 
line; 1,000 lines, 7 cents; 2,000 lines, 6 cents; 
3,000 lines, 5 cents; 4,000 lines, 4 cents; 5,000 
lines, 3 cents; 10,000 lines or more, 2J cents a line. 
No ad. taken less than 7 lines. Preferred posi- 
tion, 20 per cent extra. Classified, 1 cent a 
word. Reading notices, 25 cents a line. 

See advertisement on page 535. 



PRESS. — Every evening except Sunday. In- 
dependent. Established 1906. Evansville Press 
Co., publishers. Subscription, $3; sworn average 
circulation, for year 1910, 10,571*; for six months 
ending March 31, 1911, 11,168*; 8 pages, 8 columns; 
length of columns, 1934 to 24 inches; width, 2 inches. 
Can use matrices. 

Advertising rates, less than 5,000 lines, agate, 
23-2 cents a line; 5,000 lines, or not less than 6 inches 
per week for 52 weeks, 2 cents a line; in position, 
3 cents; 5,000 lines or more, in position, 232 cents a 
line. Reading notices, 20 cents a line. Classified, 
3 cents a line (6 words). Resorts, publishers, and 
schools, 2 cents a line, flat. 



INDIANA 



. FORT WAYNE 

JOURNAL-GAZETTE.— Every morning in- 
cluding SUND.A.Y. Democratic. Established 
1882; Journal-Gazette Co., publishers. Sub- 
scription, $4.80; sworn average circulation, 
for December, 1910, daily, 18,277* net; Sunday, 19,105* 
net; for February, 1911, daily and Sunday, 19,740*; 
for year 1910, daily and Sunday, 18,277*; 10 to 24 
pages, 7 columns; length of columns, 21 inches; width, 
23i inches. 

Advertising rates, daily or Sunday, electro- 
type matter, up to 200 inches, 35 cents an inch; 
over 200 inches, 33 cents an inch. Composition, 
extra. Preferred position extra. Reading no- 
tices, body type, among pure reading, 15 cents 
per count line, with discount on 500 lines and over. 
Classified, 1 cent a word. 



NEWS. — Every evening except Sundaj'. 
Republican. Established 1874. News Publishing 
Co., publishers. Subscription, $3; sworn average 
circulation for year 1910, 11,778*; guaranteed average 
circulation for year 1911, minimum 12,000* copies; 
12 to 24 pages, 7 columns; length of columns, 19% 
inches; width, 23^ inches. Can use matrices. 

Advertising rates, transient, daily, either plate 
or set matter, 3 cents per agate line each insertion; 
on contract, flat rate of 2 cents a line each insertion. 
Preferred position extra. Reading notices, 15 cents 
per count line, with discount on 500 lines and over. 
Classified, 1 cent a word (minimum charge, 10 cents). 



SENTINEL. — Every evening except Sunday. 
Democratic. Established 1860. E. A. K. 
Hackett, publisher. Subscription, $5.20; sworn 
average circulation, for year, 1910, 8,560'; 10 to 20 
pages, (Saturday, 16 to 20 pages), 7 columns; length 
of columns, 21 inches; width, 2}4 inches. Can use 
matrices. 

Advertising rates, 20 cents an inch, each 
insertion; preferred jiosition, next reading, 5 per 
cent extra; full position, 10 per cent; apart from 
other advertising, 15 per cent extra. No ad- 
vertising on first page. Classified, i cent a 
word (minimum charge, 15 cents). Read- 
ing notices, 15 cents per count line with discount 
on 500 lines and over; telegraphic readers. 50 
cents a line. 



GOSHEN 

COOKING CLUB MAGAZINE.— Monthly- 
Culinary, Established 1879. Cooking Club Pub- 
lishing Co., publishers. Subscription, $1; claimed 
circulation exceeeding 37,000: 112 pages, 2 columns; 
length of columns, 8 inches; width, 2% inches. Forms 
close 15th preceding month. 

-Advertising rates, agate, 30 cents a line; one 
page, one time, $60; J and i pages, pro rata. 



POULTRY POST.— Monthly. Poultry. Estab- 
lished 1908. Post Publishing Co., publishers. Sub- 
scription, 25 cents; guaranteed circulation, 32,000; 
16 to 24 pages, 3 columns; length of columns, 10 inches; 
width, 23^ inches. Forms close 10th preceding 
month. 

Advertising rates, 1 to 12 inches, SI. 68 an inch; 
12 to 36 inches, S1.54; 26 to 72 inches, $1.40; 72 inches, 
or more, $1.26 an inch. Classified, 3 cents a word, 
with discount on 2 or more insertions. 



64 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



HAMMOND 

LAKE COUNTY TIMES.— Every evening except 
Sunday. Established 1896. Lake County Printing 
and Publishing Co., publishers. Subscription, $3; 
guaranteed circulation, exceeding 11,000 (4 editions); 
8 to 32 pages, 7 columns; length of columns, 20 inches; 
width, 2}i inches. Can use matrices. 

Advertising rates 45 cents an inch; 101 inches, 
43 cents; 151 inches, 42 cents; 301 inches, or more, 
37 cents an inch; 1,000 inches, 30 cents. Classified, 
1 cent a word. Reading notices, 12 cents a line, with 
discount on 500 lines and over. 



HUNTINGTON 

FARMERS' GUIDE.— Every Saturday. Ag- 
ricultural. Live Stock. Established 1889. 
Guide Publishing Co.. publishers. Subscription, 
$1; guaranteed average circulation exceed- 
ing 60,000*; 20 to 40 pages, 4 columns; length of col- 
umns, 14 inches; width, 2}>i inches. Forms close 
Saturday preceding. 

Advertising rates, 30 cents per agate line; 500 lines, 
29 cents; 1,000 lines, 28 cents; 1,500 lines, 27 cents; 
2,000 lines, 26 cents; 3,000 lines, 25 cents a line. Read- 
ing notices, 50 cents per count line. Minimum space 
4 lines. Further rates on application. 



INDIANAPOLIS 

AMERICAN FARMER. — Monthly. Estab- 
lished 1885. W. D. Pratt, publisher. Subscrip- 
tion, 40 cents; estimated circulation 75,000; 16 pages, 
4 columns; length of columns, 12^4 inches; width, 
2K inches. Can use matrices. Forms close 10th of 
preceding month. Office, Century Building. 

Advertising rates, agate, 30cents a line. 



BRICKLAYER, MASON, AND PLASTERER— 
Monthly. Labor. Established 1896. Bricklayers 
and Mason's International Union, publishers. Sub- 
scription, 75 cents; estimated circulation, 52,000; 
24 pages, and cover, 2 columns, width 22 ems. 
Office, Odd Fellows Building. 

Advertising rates, agate, 40 cents a line; per inch, 
$5.50; 2 inches, $11, Js page (2Ji inches); $13.50; 3 
inches, $16.20; 4 inches, $21.50; H page, $25; H page, 
$47.50; one page, $92, discount on time contracts. 



BRIDGEMEN'S MAGAZINE.— Monthly. 
(15th). Building Tcade. Established 1901. In- 
ternational Association of Structural Iron 
Workers, publishers. Subscripti9n, $1; guar- 
anteed average circulation exceeding 11,000; 32 
pages, and cover, 2 columns; length of columns, 8 
inches; width, 14 ems. Forms close 15th preceding 
month. Discount on time contracts. Can use ma- 
trices. Office, American Central Life Building. 

Advertising rates, agate, 20 cents a line; per inch, 
$2.50, H page, one time, $4.50; H page, $8.50; }4 page, 
$16; one page, $30. 

CARPENTER (The).— Monthly. Labor. Es- 
tablished 18S1. United Brotherhood of Carpen- 
ters and Joiners of America, publishers. Sub- 
scription, $1; estimated circulation, 80,000; 
60 pages, 2 columns: length of columns, 8 J inches; 
width, 2^2 inches. Forms close 25th preceding 
montli. Can use matrices. Office, Carpenter Build- 
ing. 

Advertising rates, on appiication. 



INDIANA 



CATHOLIC COLUMBIAN RECORD.— Every 
Friday. Catholic. Estafilished 1S82. Jas. T. 
Carroll, editor and publisher Subscription, S2; 
claimed circulation, 9,500; 8 to 10 pages, 15x21. Can 
use matrices. 

Advertising rates, $1 an inch, with discount for 
space. 



CHARIOT.- See Crawfordsville, Ind. 



CHRONICLE.- Monthlv. Fraternal (K. & 
L. of H.). Established 1888. Supreme Lodge 
Knights and Ladies of Honor, publishers. Sub- 
scription. 50 cents; claimed circulation, 80,000; 
16 pages, 3 columns; length of columns, 10 
inches; width, 2i inches. Forms close 22d 
preceding month. Office, Knights and Ladies of 
Honor Temple. 

Advertising rates, agate, 30 cents a line. 



CLAY WORKER (The).— Monthly (20th). 
Trade. Established 1884. T. A. Randall & Co., 
publishers. Subscription, $2; claimed circula- 
tion, 5,410; 100 pages, 3 columns; length of col- 
umns, 10 inches; width, 2i inches. Office, 227- 
233 East Ohio street. 

Advertising rates, S2.50 an inch; i page, (5 
inches), one time, $12; i page (7* inches), $20; A 
cage, (1(1 inches), $25; i page, $35; % page (15 
inches), $45; one page, $60; reading notices, 40 
cents a line. 

CLEAN POLITICS.— Every Thursday. Pro- 
hibition. Established 1909. Clean Politics Pub- 
lishing Co., publishers. Subscription, 50 cents; 
claimed circulation for vear 1910, exceeding, 50,000; 
4 pages, 6 columns. Office, 199 West Maryland 
Street. 

Advertising rates on application. 



COMMERCIAL.— Every morning except Sun- 
day. Commercial. Financial. Legal. Estab- 
lished 1895. Central City Publishing Co., pub- 
lishers. Subscription, $5; estimated circulation, 
5,000; 4 pages, 6 columns; length of columns, 
19J inches; width, 2i inches. Office, American 
Central Life Building. 

Advertising rates, agate, 4 cents a line; 1,000 
lines, within one year, 3 cents a line; 5,000 lines 
2i cents; 10,000 lines 2 cents; on 25,000 lines 
or more a special discount of 10 per cent allowed. 
Preferred position, 10 per cent extra. Classified, 
5 cents a line. Reading notices, 25 cents per 
count line. 

ENTERTAINER (The).— Monthly. Established 
1903. E. D. Bolstad, Manager. Subscription, 50 
cents; estimated circulation, 35,000; Forms close 
22d of month preceding; 24 pages. 4 columns; length 
of columns, 12 inches; width, 2' « inches. 

Advertising rates; }i page, on contract $15; one 
page, $50; '2 page, $30. Classified, 10 cents per 
agate line. Special rate, one month, H page, $12; 
li page, $30; J 2 Page, $50; one page, $90. 

See advertisement on page 551. 



EQUITY FARM JOURNAL.— See Co-operative 
Farmer, Chicago 111. 



NELSON CHESMAN & CO.'S RATE BOOK. 



65 



INDIANA 



FREEMAN. — Every Saturday. Afro-American. 
Established 1888. Geo. L. Knox publisher. Sub- 
scription, SI. 50; guaranteed circulation exceeding 
40,000; 8 pages, 6 columns length of columns, 20 inches; 
with, 2!6 inches. Forms close Wednesday preced- 
ing. Can use matrices. Office, 225 Indiana Avenue. 

Advertising rates, agate, 8 cents a line; next reading, 
9 cents; full position, 10 cents a line. Reading notices, 
40 and 60 cents a line. No advertising on first 
page. 



HERALD. — Every Thursday. Democratic. Es- 
tablished 1909. G. M. Ray, publisher. Subscription, 
S3; claimed circulation, 14,000; 8 pages, 7 columns; 
length of columns, 20 inches; width, 2} e inches. Can 
use matrices. Office K. of P. Building. 

Advertising rates on application. 



INDIANA CATHOLIC (The).— Every Friday. 
Religious. Established 1910. Indiana Catholic 
Printing and Publishing Co., publishers. Subscrip- 
tion, SI; estimated circulation, 8,100; 8 pagas, 7 col- 
umns; length of columns, 19M inches; width, 214 
inches. Can use matrices. Office 37 South Capitol 
Avenue. 

Advertising rates, 65 cents an inch; three months, 
60 cents; six months, 55 cents; one year 50 cents; 
discount on 500 inches, or more. 

See advertisement on page 545. 



INDIANA FARMER.— Every Saturday. Ag- 
ricultural. Established 1845. Indiana Farmer 
Co., publishers. Subscription, 81; sworn average 
circulation 47,135; 16 pages, 4 columns; length of 
columns. 14 inches; width, 2}4 inches. Office, 
301 2-36' 2 N_ Delaware Street. 

Advertising rates, agate, 25 cents per line; 500 
lines, 22 cents; 1,000 lines, 20 cents; 2,000 lines 
or more, 18 cents. Reading notices, leaded agate, 
40 cents per count line. 

See advertisement on page 439. 



INLAND POULTRY JOURNAL.— Monthly. 
Poultry. Established 1895. Inland Poultry Journal 
Co. (Inc.), publishers. Subscription, .50 cents; sworn 
average circulation, 27,072; 48 to 100 pages, 3 columns; 



length of columns, 10 inches; width, 
Forms close 20th of preceding month. 
Advertising rates, on application. 



inches. 



INTERNATIONAL BROTHERHOOD 
TEAMSTERS, CHAFFEURS, STABBLEMEN 
AND HELPERS OF AMERICA.— Monthly. Guar- 
anteed circulation, 23,000; Forms close 15th preced- 
ing. 

Advertising rates, agate, 22 cents a line; per inch, 
$2.75, 3 s page (2 inches), S5; ^i page, SIO; ]4 page, S19; 
one page, S36; Discount for time. 



JEFFERSONIAN DEMOCRACY.-Monthly. 
Deinocratic. Established 1908. Democracy Pub- 
lishing Co., publishers. Subscription, 50 cents; 
claimed circulation, 100,000; 8 to 24 pages, 4 columns; 
length of columns, llj^ inches; width, 2}4 inches. 
Can use matrices. 

Advertising rates on application. 



JERSEY BULLETIN AND DAIRY WORLD. 

Every Wednesday. Dairy. Established 1883. 
D. , H. Jenkins, publisher. Subscription, $1; 
claimed circulation, 10,102; 36 to 50 pages, 3 columns; 



INDIANA 



length of columns, 10 inches; width, 2}4 inches. 
Office, 124 S. Illinois Street. 

Advertising rates on application. 

See advertisement on page 545. 



JOURNEYMAN BARBER.— M o n t h I y . 
Established 1905. Jacob Fischer, publisher. 
Subscription, 60 cents; estimated circulation, 18,000; 
24 pages, 7x10. Office, 142 East Market Street. 

Advertising rates, agate, 22 cents a line; per inch, 
S2.75; l-s page, S5; J<t page, $10; Jo page, S19; one page, 
(16 inch), $36. Discount on time contracts. 



LOCOMOTIVE FIREMEN'S AND EN- 
GINEER'S MAGAZINE.— Monthly. Railway, 
Technical and Fraternal. Establishpd 1876. 
Brotherhood of Locomotive Firemen and Engine- 
men, publishers. Subscription, $1.50; guaranteed 
average circulation, 70,000; 176 pages, 2 columns 
length of columns, 8 inches; width, 2J4 inches. 
Forms close 10th preceding month. Office, State 
Life Building. 

Advertising rates, agate, 40 cents a line; per inch, 
$5; % page, one time, $10; U page, $18.50; J4 page, 
$35; one page, $65. Discount on time contracts. 



MUNICIPAL ENGINEERING. — Monthly. 
Municipal. F^tablished 1890. Municipal En- 
gineering Co., publishers. Subscription. $2; 
claimed average circulation, for first quarter in vear 
1911, 6,100 net; (6,.500 gross); ISO pages, 2 columns; 
length of columns, 8 inches; width, 2}^ inches. 

Advertising rates, J4 page, one time, $10; H page, 
$20; 14 page, $35; one page, $55. Discount on 3 
months and longer. 



NEWS. — Every evening except Sunday. 
Independent. Established 1869. Delavan Smith, 
publisher. Subscription, $5; sworn average circula- 
tion for year 1910, 94,063*; net; for first four months 
in 1911, 95,396*; 12 to 32 pages, 8 columns; length of 
columns, 21}^ inches; width, 23-^ inches. Can use 
matrices. Office, 28-30 W. Washington Street. 

Advertising rates, agate, 11 cents per line; no dis- 
count for time or space. Preferred positions, extra. 
Classified, 1 cent a v/ord. Reading notices, 
25 cents a line; 500 lines, 20 cents; preceded 
by pure reading, 50 cents a line; 500 lines, 40 
cents a line. 



ODD FELLOWS TALISMAN.— Monthly. I. O. 
O. F. Established 1868. Hollywood & Keeler, 
publishers. Subscription, SI. 50; estimated circula- 
tion, 6,500; 80 pages. 

Advertising rates on application. 

PATRIOT PHALANX.— E very Thursday. 
Prohibition. Established 1885. Wm. F. and 
Edward W. Clark, publishers. Subscription, $1 ; 
estimated circulation, 5,000; 8 pages, 6 columns; 
length of columns, 20 inches; width, 2}^ inches. 
Office, 119 West Maryland Street. 

Advertising rates, agate, 3 cents a line. Dis- 
counts, 5, 15, 25 and 30 per cent on 1, 3, 6 and 12 
months, respectively. 



POSTAL SERVICE MAGAZINE.— Monthly. 
Established 1909. Postal Service Magazine Co., 
publishers. Subscription, $1; estimated circula- 
tion, 20,000; 72 pages, 2 columns; length of 



66 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



columDS, 8 inches; width, 2"^ inches. Can use 
matrices. Forms close 2.5th preceding month. 
Office, Century Building. 

Advertising rates, agate 15 cents a line; one 
page (224 lines), $30; } and i pages pro rata. 
Classified, 2 cents a word f minimum charge, .50 
cents). Reading notices, cut off dash rule, 30 
cents per count line (6 words). Discount, 5 per 
cent on 6 months or 3 full pages used within one 
year; 10 per cent on 12 insertions, or 6 full pages. 



INDIANA 



PYTHIAN JOURNAL.— Monthly. K. of P. 
Established 1874. A. M. Preston., publisher. Sub- 
scription, $1; estimated circulation, 7,000; 12 pages, 
11x1.5. Office, 37J2 Virginia Avenue. 

Advertising rates on application. 



SPORTSMAN AND MOTORIST.— Weekly. 
Automobiles. Established 1909. A. R. King, 
publisher. Subscription, SI; estimated circulation, 
8,000; 32 pages, 3 columns; length of columns, 13 
inches; width, 14 ems. Can use matrices. 

Advertising rates, t'b page, $6; 13 times, $5; 
26 times, $4; 52 times, $3 per time; M page, one 
time, $10; H, page, $17.50; i4 page, $30; one 
page, $50. 



SPOTTVOGEL.— Every Sunday (Sunday 
issue of Daily Telegraph and Tribuene). German, 
Independent. Gutenberg Company, publishers. 
Subscription, $2; claimed average circulation, 
11,954; 16 to 24 pages 7 columns; length of col- 
umns, 20 inches; width, 2^^ inches. Can use 
matrices. Office, 217-219 East Pearl Street. 

Advertising rates, from 5 cents per agate line! 
1,000 lines, 4^2 cents; 2,500 lines, 4 cents; 5,000 lines, 
3' 2 cents; 10,000 lines, 3 cents. Reading notices, 
15 cents a line; black face type, 20 cents a line. Classi- 
fied, 1 cent a word. 



STAR. — Every morning including SUNDAY. 
Independent. Established 1903. Star Pub- 
lishing Co., publishers. Subscription, 15 cents 
per v/eek; Sunday only, 5 cents; daily only, 10 
cents. Sworn average circulation for year 1910, 
daily, 71,011*; Sunday, for same period, 70,181*; 
daily, 14 pages, or more; Sunday, 58 to 80 
pages, 7 columns; length of columns, 21 J^ inches; 
width, 2^ inches. Can use matrices. Office, 
Star Building. 

Advertising rates, agate, 10 cents a line each 
insertion. No time or space discounts. Pre- 
ferred positions, 15 and 25 per cent extra, (3 
inches minimum space for position advertise- 
ments). Reading notices, 40 cents per count 
line: classified, one cent a word or 6 cents per 
agate line (6 words to line). Combination rate, 
STAR LEAGUE, embracing Indianapolis Star, 
Muncie Star and Terre Haute Star 10 per cent 
discount from individual rates. 



SUN. — Every evening except Sunday. Inde- 
pendent. Established 1888. The Sun Publishing 
Co., publishers. Subscription, $3; sworn aver- 
age circulation for first four months in 1911, 33,357* 
net; 12 to 24 pages, 7 columns; length of columns, 
20 inches; width, 2 inches. Can use matrices. 
Office, 123-125 E. Ohio Street. 

-Advertising rates, agate, 4 cents a line; next reading 
4I/2 cents; full position, 5 cents a line. Reading notices 
25 cents per count line. Classified, 1 cent a word. 



SWINE BREEDERS JOURNAL.— Semi- 
monthly (1st and 15th). Stock. Established 
1881. Morris Printing Co., publishers. Sub- 
scription, 50 cents; 20 pages, 3 columns; length 
of colunxns, 10 inches; width, 14 ems. Can use 
matrices. Office, 939-941 South Illinois Street. 

Advertising rates on application. 



TELEGRAPH AND TRIBUENE.— Every 
evening except Sunday. German. Independ- 
ent. Established 1865. Gutenberg Co.. pub- 
lishers. Subscription, $4.50; claimed circula- 
tion, 10,796; 8 pages, 7 columns; length of col- 
umns, 20 inches; width, 2^ inches. Can use ma- 
trices. Office, 217-219 East Pearl Street 

Advertising rates, 5 cents per agate lin?; 1 000 
lines, within one vear, 41,2 cents; 2,500 lines, 4 cents; 
5,000 lines, 3' 2 cents; 10,000 lines, 3 cents a line. Read- 
ing notices, 15 cents a line; black face type, 20 cents 
a line. Classified, 1 cent a word. 



TYPOGRAPHICAL JOURNAL.— Monthly. 
Trade. Established 1889. J. W. Bramwood, 
editor and publisher. Subscription $1.00 ; esti- 
mated circulation, 45,000; 112 pages, 7x10. 
OfRce, Newton Claypool Building. 

Advertising rates, agate, 35 cents a line; per inch. 



$4.50; ys page, $8.,50; M page, 



yi page, $30; one 



page, S55. Discount on time contracts. 

UNITED MINE WORKERS' JOURNAL.— 
Every Thursday. Official organ of the United 
Mine Workers of America. Established 1890. 
Subscription, $1; estimated circulation, 10,000; 
6 columns to page; length of columns, 19% inches; 
width, 2Miuches. Forms close Tuesday of 
current week. Office, Stevenson Building. 

Advertising rates, agate, $1 an incti; 4 times, 
$2.80; 13 times, $8.64; 26 times, $16.38; one year, 
$29.12. 



UP-TO-DATE FARMING. — Semi-Monthly. 
(1st and 15th). Established 1898. Equity Pub- 
listiing Co. (Inc), publishers. Subscription, 50 cents; 
guaranteed average circulation exceeding 140,000; 
24 to 40 pages, 4 columns; length of columns, 12)-'2 
inches; width, 2}i inches. Forms close 10 days 
in advance. Office, 227 West Washington Street. 

Advertising rates, 60 cents per agate line; pre- 
ferred position, 10 per cent extra; one full page, 
one time $.300; ,'2 page, S150. 

See adverti.sement on page 554. 



WESTERN HORSEMAN.— E very Friday. 
Trotting horse. Established 1877. The Western 
Horseman Co., publishers. Subscription, $2; 
claimed average circulation, 17,500; 24 to 40 
pages, 4 columns; length of columns, 13 inches; 
width, 2i inches. Office, Unity Building. 

Advertising rates. 1 inch, one time. $2..'',0: one 
month, $7.80; three montiis, $20.00; six months. 
$32.00; one year, $52. Larger space at reduced 
rates. 



LAFAYETTE 

COURIER. — Everv evening, except Sunday. 
Republican. Established 1849. M. M. Mayer- 
stein, publisher. Subscription, $5.20 by car- 
rier; $4, by mail; sworn average circulation 
for vear ending March 31, 1911, 5,804*; 8 to 12 pages, 
7 columns; length of columns, 20 inches; width, 2>i 
inches. Can use matrices. 



NELSON CHESMAN & CO.'S RATE BOOK. 



67 



INDIANA 



Advertising rates, agate, per inch, one time, 
20 cents; discounts, 3 months, e. o. d., 5 per cent; 
every day, 10 per cent; 6 months, e. o. d., 10 per 
cent; every day, 20 per cent; nine months, e.o.d., 
20 per cent; everj' day, 30 per cent; one year, e. 
o. d., 30 percent; every day, 40 per cent. Open 
space within one year, 100 inches, 10 per cent dis- 
count; 250 inches, 20 per cent; 500 inches or 
more, 30 per cent. Position extra. Classified, 
1 cent a word each insertion. 



JOURNAL. — Every morning except Sunday. 
Republican. Established 1829. Burt-Haywood 
Co., publishers. Subscription, daily, S5.20; sworn 
average circulation, exceeding 7,000*; (Friday edition 
is also the weekly); dail.v, 10 and 12 pages; Friday, 
16 to 20 pages, 7 columns; length of columns, 22 inches; 
width, 2)-s inches. Ciin use matrices. 

Advertising rates, agate, daily, 15 cents an 
inch each insertion. Preferred position 15 and 25 
per cent extra. No discount for time or space. 
Classified, 1 cent a word, first in.sertion; '2 cent 
a word each subsequent insertion (minimum 
charge, 15 cents). 



PAINTER AND DECORATOR.— Monthly. 
Labor. Established 1886. Brotherhood of 
Painters, Decorators and Paper Hangers of Amer- 
ica, publishers. Subscription, $1; estimated 
circulation, 50,000; 64 pages, 2 columns; length 
of columns, 8 inches; width, 2i inches. 

-Advertising rates, ,\; page, one time, $10; 
i page, $15; i page, $25; i page, $40; one page, 
$70. Further rates on application. 



SUNDAY TIMES.— Every Sunday. Local. 
Society. Political. Established 1879. Chas. 
H. Ball, publisher. Subscription, $2; estimated 
circulation, 5,000; 8 pages, 7 columns; length of 
columns, 21}^ inches; width, 2^ inches. 

Advertising rates on application. 



MARION 

CHRONICLE. — Every evening, except Sun- 
day. Republican. Established 1886. The 
Chronicle Newspaper Co.. publishers. Sub- 
scription, S5.20; sworn average circulation, 5,605*; 
8 to 16 pages, 7 columns; length of columns, 22 inches; 
width, 2H inches. Can use matrices. 

Advertising rates, daily, 16 cents an inch; position 
extra. Classified, 1 cent a word. Reading notices, 
10 cents a line. 



LEADER. — Every evening except Sunday. 
Democratic. Established 1870. Subscription, 
$5.20; claimed circulation, 5,355 net; 8 to 16 
pages, 7 columns ; length of columns, 21 inches; 
width, 2J inches. Can use matrices. 

Advertising rates, 15 cents an inch, each inser- 
tion; preferred position, 1.5 per cent extra. Clas- 
sified, 1 cent a word. Reading notices, 15 cents 
per count line. 



INDIANA 



Advertising rates, 20 cents an inch; 2 or more 
times, 17 cents an inch; 500 inches, 16 cents; 3,000 
inches, 15 cents; one inch, or more, daily, one 
year, 15 cents an inch. Reading notices, 10 cents 
a line first insertion; 5 cents a line each subsequent 
insertion. Classified, Ji cent a word. Minimum 
charge, 10 cents. 

See advertisement on page 426. 



NEWS-TRIBUNE.— Every morning includ- 
ing SUNDAY. Independent. Established 1900. 
The Marion Tribune Co., publishers. Subscrip- 
tion, $2.60; sworn average circulation for year 
1910, daily, 5,581*; Sunday, 6,050* net; 6 to 16 pages, 
7 columns; length of columns, 20M inches; width, 
23^ inches. Can use matrices. 



TEACHERS' JOURNAL.— Monthly. Edu- 
cational. Established 1900 Teachers' Journal 
Printing Co.. publishers. Subscription, $1; 
claimed average circulation, 7,000; 72 to 80 pages, 
2 columns; length of columns, 7 inches; width, 2Js 
inches. 

Advertising rates, $1.40 an inch; Is page, one time' 
$2.50; M page, S5; yi page, S8.50; one page, $16. 



MUNCIE 

PRESS. — Every evening except Sunday. Inde- 
pendent. Established 1886. Press Publishing Co., 
publishers. Estimated circulation, 5,000; 8 to 16 
pages, 7 columns; length of columns, 21 1 2 inches-; 
width, 2)4, inches. Can use matrices. 

Advertising rates, 18 cents an inch; full position, 
20 cents. Reading notices, 10 cents a line. Classified, 
y2 cent a word (minimum charge, 25 cents). 



STAR.— Every morning including SUNDAY. 
Independent. Established 1899. Star Publishing 
Co., publishers. Subscription, daily, $5; Sun- 
day only, $2.50; sworn average circulation, 
daily, for year 1910, 20,136* net; Sunday, sworn, 
12,661*; daily, 8 to 16 pages; .Sunday, 24 to 32 pages, 
7 columns; length of columns, 20 inches; width, 23^ 
inches. Can use matrices. 

Advertising rates, daily or Sunday, agate, 4 
cents a line, each insertion. No discount for 
time or space. Preferred positions, 15 and 25 
per cent extra. Classified, one cent a word, or 6 
cents per line (6 words a line). Reading notices, 25 
cents per count line. For combination rate. Star 
League, embracing Indianapolis Star, Muncie Star 
and Terre Haute Star, see Star, Indianapolis, Ind. 



NOTRE DAME 

AVE MARIA. — Every Saturday. Roman 
Catholic. Established 1865. Rev. Daniel E. 
Hudson, C. S. C, publisher. Subscription, $2; 
guaranteed average circulation for si.\ montsh ending 
March 31, 1911, 25,475*; 36 pages, 2 columns; length 
of columns, 8* inches; width, 2?^ inches. Can use 
matrices. 

Advertising rates, agate, per line, each inser- 
tion. 20 cents; i page, $11.60; i page, $23.20; 
1 page, $46.40; discounts, three months, it) per 
cent; six months, 15 per cent; nine months, 20 
per cent; twelve months, 25 per cent. 



PENDLETON 

MASONIC ADVOCATE.— Monthly. Masonic. 
Established 1867. R. E. Maranville, publisher. Sub- 
scription, $1.50; estimated circulation, 5,000; 50 pages, 
6x9. 

Advertising rates on application. 



68 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



RICHMOND 

ITEM. — Every evpning except Sunday. Inde- 
pendent. Established 1878. Item Newspaper Co., 
publishers. Subscription, S5; sworn average circula- 
tion for year 1910, 5,484; 8 to 16 pages, 7 and 8 col- 
umns; length of columns, 21^ inches; width, 23^8 
inches. Can use matrices. 

Advertising rates, 1.5 cents an inch; full position, 
10 per cent extra. Reading notices, 10 cents per 
count line. Classified rates on application. 



NEWS. — ^Every morning except Monday. Demo- 
cratic. Established lfl06. Quaker City Printing, & 
Publishing Co., publishers. Subscription, .?3.60; S 
pages, 6 columns; length of columns, 20 inches; width, 
2M inches. 

Advertising rates on application. 

See advertisement on page 522. 



PALLADIUM AND SUN-TELEGRAM.— 
Every evening except Sunday, and SUNDAY 
MORNING. Independent Republican. Estab- 
lished 1831. Palladium Printing Co., publishers. 
Subscription, daily and Sunday, $5; sworn aver- 
age circulation, for nine months ending April 30 
1911, daily, 6,043* net (6371* gross); 8 to 12 pages, 
7 columns; length of columns, 22 inches; width, 2J^ 
inches. Can use matrices . 

Advertising rates, 14 cents an inch; next read- 
ing, 1.5 J cents; full position, 17 cents. Classified, 
one cent a word. Reading notices, 7 cents a 
line. 



SOUTH BEND 

NEWS. — Ever.v morning except Monday. 
Independent. Established 1908. News Printing 
Co., publishers. Subscription, $5.20; sworn circula- 
tion, daily, 8,100; Sunday, 9,000; 12 to 34 pages, 7 
columns; length of columns, 20 inches; width, 2% 
inches. Can use matrices. 

Advertising rates, agate, 2?2 cents a line; .5.000 
lines, within one year, 2 cents a line; 10,000 lines, 
or more, 13 2 cents a line. Preferred position, 10 
and 20 per cent extra. Reading notices, 15 cents 
per count line, with discount on 500 lines and over. 
Classified, 1 cent a word first time (minimum 
charge, 25 cents) ; subsequent insertions, J cent 
a word. 



TIMES. — Every evening except Sunday. 
Democratic. Established, daily, 1883. Subscription 
$5; claimed circulation, 6,340; 12 to 16 pages, 7 
columns; length of columns, 20 inches; width, 2J4 
inches. Can use matrices. 

Advertising rates on application. 

(NEWS and TIMES.— These two papers consol- 
idated under name of News-Times too late for change. 
Particulars on application.) 



TRIBUNE. — Every evening except Sunday. 
Republican. Established 1873. Tribune Print- 
ing Co., publishers. Subscription, 86.24; sworn aver- 
age circulation, for year 1910, 11,786*; (for December, 
1910, average, 12,032*;), 12 to 24 pages, 7 columns; 
length of columns, 2V/2 inches; width, 2H inches. 
Can use matrices. 



INDIANA 



Advertising rates, daily, agate, 2 cents a line; next 
reading, 2^ cents; full position, 2^^ cents a line. Min- 
imum space for full position, 3 inches. No discount 
for time or space. Classified, 1 cent a word each 
insertion (minimum charge, 25 cents). Reading 
notices, grouped at publishers' option, 10 cents a line. 



WESTERN UNDERTAKER.— Monthly. Trade. 
Established 1879. Herbert S. Fassett, publisher. 
Subscription, 81; claimed circulation, 5,300; 48 pages 
or more, 2 columas; length of columns, 10 inches; 
width, 20 ems pica. 

Advertising rates on application. 



SPENCER 

AGRICULTURAL EPITOMIST.— Monthly. 
Agricultural. Established 1881. The Epitomist 
Publishing Co. (Incorp.), publishers. Subscrip- 
tion, 20 cents; guaranteed average circulation, 
exceeding 225,000*; 16 to 48 pages, 4 columns; 
length of columns, 13^ inches; width, 2i inches. 
Can use matrices. Forms close 25th of pre- 
ceding month. 

Advertising rates, agate, SI per line. Preferred 
position, 25 per cent extra. Reading notices, 
nonpareil, $1.05 a line. No discount for time or 
space. Classified, 8 cents a word (minimum 
charge, $1.20). 



TERRE HAUTE 

POST. — Every evening except Sunday. In- 
dependent. Established 1906. Terre Haute Post 
Co., publishers. Subscription, $3; sworn average, 
circulation, for year 1910, 5,640*; 8 to 12 pages, 7 col- 
umns; length of columns, 19}^ to 22 inches; width, 
2 inches. Can use matrices. 

Advertising rates, 7 lines or more, transient, agate, 
2 cents a line; with position, 2)2 cents a line; 5,000 
lines, within one year, or not less than 6 inches per 
week for 52 weeks, V-i cents a line; with position, 2 
cents a line. Classified, 3 cents a line (6 words). 
Reading notices 10 cents a line; pure reading. 
15 cents a line. Resorts, publishers, schools 
and colleges, li cents a line. 



STAR. — Every morning including SUNDAY. 
Independent. Established 1903. Star Publish- 
ing Co., publishers. Subscription, daily, $3; 
Sunday, $2.50; sworn average circulation for year 
1910, daily, 20,436* net; Sunday, for same period, 
15, 752* net; daily, 10 to 16 pages; Sunday, 32 pages, 
7 columns; length of columns, 20 inches; width, 2}^ 
inches. Can use matrices. 

Advertising rates, agate, 3 cents a line each 
insertion. Preferred position, 15 and 25 per cent 
extra. No discount for time or space. Classified, 
6 cents per line (6 words to line). Sunday, 7 cents a 
line. Reading notices, 20 cents per count line. See 
Indianapolis, Ind., Star for combination rate. Star 
League, embracing Indianapolis Star, Muncie Star 
and Terre Haute Star. 



TRIBUNE. — Evervevening,(3 editions, )except 
Sunday. SUNDAY MORNING. Independent. 
Established, daily, 1894; Sunday, 1900. The 
C. E. Lambertson, publisher. Subscription, aaily 



NELSON CHESMAN & CO.'S RATE BOOK. 



69 



INDIANA 



and Sunday, $5.20; guaranteed circulation, daily, 
13,500; Sunday, 9,000; daily, 10 to 36 pages; Sunday, 
28 to 104 pages, 7 columns; length of columns, 20 
inches; width, 2H inches. Can use matrices. 

Advertising rates, agate, 2 cents a line each inser- 
tion; preferred position (mininium space, 2 inches), 
10 and 25 per cent extra. Classified, 1 cent a word, 
with discount on 3 or more insertions. Local notices 
10 cents a line. 



VALPARAISO 

TRAVELING MAN.— Monthly. Commercial 
Travelers. Established 1908. Valpariso Printing 



INDIANA 



Co., publishers. Subscription, $1; estimated circu- 
lation, 6,000; 96 pages, 7x10. 
Advertising rates on application. 



WHITING 

SUBURBAN. — Monthly. Labor. Estab- 
lished 1903. F. L. Meriara. publisher. Sub- 
scription, 25 cents; claimed circulation, 6,000; 16 
pages, 4 columns; length of columns, 12 inches; width, 
2>8 inches. Can use matrices. 

Advertising rates on application. 



IOWA 



BOONE 

NEWS-REPUBLICAN.— Every evening ex- 
cept Sunday. Republican. Established 1865 
S. G. Goldthwaite, publisher. Subscription, $5 
estimated circulation, 5,000; 8 pages, 6 columns 
length of columns, 20 inches: width, 2\4 inches. 

Advertising rates, transient, 25 cents an 
inch; on contract, plate matter, 10 cents an 
inch; full position, 15 cents. Composition, 5 cents 
an inch extra. Classified, Ji cent a word (minimum 
charge 10 cents). 



BREDA 

OSTFRIESSISCHE NACHRICHTE N— 
Three times a month, 1st, 10th and 20th. Ger- 
man. Non-Partisan. Established 1881. L. 
Huendling, publisher. Subscription, $1; claimed 
circulation, 7,000; 4 pages, 6 columns; length of col- 
umns, 20 inches; width, 234 inches. 

Advertising rates, 25 cents an inch, per time; 
$7.50 per year. 



BURLINGTON 

GAZETTE. — Every evening except Sunday. 
Democratic. Established 18.37. Thomas Stivers, 
publisher. Subscription, daily, by mail, $3; by city 
carrier, 10 cents a week; guaranteed average circula- 
tion first three months 1911, 7,633*; 10 to 24 pages, 
7 columns; length of columns, 203^ inches; width, 
21/s inches. Can use matrices. 

Advertising rates on application. 



HAWK-EYE. — Every morning except Mon- 
day. Republican. Established 1839. The Bur- 
lington Hawkeye Co., publishers. Subscription 
by mail, $4; guaranteed average circulation, 9,200*, 
(.Sunday, 10,200); 8 to 24 pages, 7 columns; length of 
columns, 21}^ inches; width, 2}4 inches. Can use 
matrices. 

Advertising rates, daily, agate, 2^ cents a line; 
2,000 lines used within Iti months, 2 cents a line; 
5,000 lines, li cents; 10,000 lines or more, If 
cents a line; position extra. Reading notices, 
10 cents a line; G cents a line on thousand line 
contracts; telegraphic readers, 20 cents a line. 
Classified, 1 cent a word, with discount for time. 

See advertisement on page 558. 



CEDAR RAPIDS 

AMERICAN PENMAN (T h e).— M o n t h 1 y. 
Educational. Established 1884. The A. N. Pal- 
mer Co., publishers. Subscription, 65 cents; 
claimed circulation, 20,000; 32 to 48 pages and 
cover, 3 columns; length of columns, 9 inches; 
width, 2| inches. Forms close 15th of preceding 
month. 

Advertising rates, 1 inch, one month, $2.50; 
two months. $4.50; three months. $6. 



GAZETTE. — Every evening except Sunday. 
Independent. Established 1883. Gazette Co., 
publishers. Subscription, $3; sworn average 
circulation, 8,430; 10 to 20 pages, 7 columns; length of 
columns, 20}2 inches; width, 2J-^ inches. Can use 
matrices. 

Advertising rates, 100 inches, 50 cents an inch; 
500 inches, 40 cents; 1,000 inches, 30 cents; 5,000 
inches or more, 25 cents an inch. Classified, 1 cent 
a word first insertion; ' 2 cent a word each subsequent 
insertion. Reading notices, 15 cents a line; tele- 
graphic readers, 25 cents a line. 



IOWA STAATS ZEITUNG.— Every Friday. 

German. Independent Democratic. Established 
1869. J. M. Eberle, publisher. Subscription, 
S2; claimed average circulation, 7,000; 12 pages, 
7 columns; length of columns, 2P| inches; width, 
2}i inches. 

Advertising rates, 25 cents an inch each inser- 
tion, Reading notices, 10 cents a line. 



KVINDEN OG HJEMMET.— Monthly. Nor- 
wegian-Danish, and QVINNAN OCH HEMMET. 
Swedish. Monthly. Household. Established 
1888. N. Fr. Hansen, Publishing Co., publishers. 
Subscription, 50 cents; estimated combined cir- 
culation, 70,500; 56 pages, 3 columns; length of col- 
umns, 10 inches; width, 2}/^ inches. Forms close 
20th preceding month. Can use matrices. 

Advertising rates, agate, 25 cents per line* 
reading notices, 40 cents per count line. Mini- 
mum space i inch. 

See advertisement on page. 427. 



70 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



IOWA 



MODERN BROTHERHOOD.— M o n t h 1 y. 
Fraternal. Established 1897. Luther A. Brewer, 

publisher. Subscription, 50 cents; guaranteed circu- 
lation, 175,000; 16 pages, 3 and 4 columns; length of 
columns, UK inches; width, 13 and 16 ems. Forms 
close 15th preceding month. Can use matrices. 

Advertising rates, agate, 50 cents a line. No 
time or space discounts. 



RAILWAY CONDUCTOR (The).— Monthly. 
Established 1884. Order of Railway Conductors, 
publishers. Supscription, $1; claimed average cir- 
culation, 47,100; 133 pages, 2 columns; length of col- 
umns, 8 inches; width, 2?^ inches. Forms close 
10th of preceding month. 

Advertising rates, $7 an inch; i page (4 inches), 
one time, $22; i page, $36; one page, $60. Dis- 
count, 10, 15 and 33j per cent on 3, 6 and 12 
months, respectively. 



REPUBLICAN. — Every morning except Mon- 
day, and TIMES, every evening except Satur- 
day and Sunday. Republican. Established 
morning 1870; evening, 1902. Republican 
Printing Co., publishers. Subscription, morning 
$5; evening, $3; sworn average circulation, 
morning and evening combined, 14,364; Sunday, 
sworn average circulation, 15,405; morning, 
10 to 12 pages; evening, 8 to 12 pages; Sunday, 
16 to 24 pages, 7 columns; length of columns, 
21 H inches; width, 2'/^ inches. Can use 
matrices. 

Advertising rates, covering both morning and 
evening editions, 42 cents an inch; up to 150 
inches, on contract, 35 cents an inch; 150 to 500 
inches, 32 cents; 500 to 1,000 inches, 30 cents; 
1,000 inches, or more, 28 cents an inch; preferred 
position, extra. Locals, 15 cents per count line; 
pure reading, 20 cents; telegraphic readers, 25 
cents a line. Classified, 1 cent a word. Sunday, 
same rate as morning and evening combined. 



WESTERN POULTRY JOURNAL.— Montli- 
ly. Poultry. Established 1888. E. E. Rich- 
ards, publisher. Subscription, 50 cents; claimed 
circulation, 32,000; 48 to 128 pages, 3 columns; 
length of columns, 10 inches; width, 2^ inches. 
Forms close 25th preceding month. Can use 
matrices. 

Advertising rates, acate, 25 cents a Ime. Dis- 
count, 5, 10 and 20 per cent on 3, 6 and 12 months 
respectively. 

CLINTON 

ADVERTISER. — Every evening except Sun- 
day. Democratic. Established as Tri-Weekly, 
1872; daily, 1901. Fay Bros., publishers. Sub- 
scription, $2; swoni average circulation for year 
1910, 10.655*; 8 pages, 7 columns; length of col- 
umns, 19i Inches; width, 2i inches. Can use 
matrices. 

Advertising rates, 28 cents an inch; full position 
35 cents an inch; no discounts for time or space. 

See advertisement on page 474. 



HERALD. — Every evening except Sunday 
Republican. Established 1856. Clinton Herald 
Co., publishers. Subscription, $3; sworn av- 
erage circulation 5,829*; 10 to 12 pages, 15x22. 
Can use matrices. 



Advertising rates, electrotyped matter, 15 cents 
an inch; next reading, 16 cents; full position, 17 
cents; 5 cents an inch extra for composition. 
Classified, 1 cent a word first insertion; }^ cent 
a word each subsequent insertion. Reading 
notices, 3 cents per count line; among locals, 
10 cents. 



COUNCIL BLUFFS 

NATIONAL HORTICULTURIST (The).— 
Monthly, (20th). Horticulture. Established 1909, 
National Horticultural Publishing Co., publishers. 
Sub.scription, SI; claimed circulation, 9, 782; 24 pages 
and cover, 4 columns; length of columns, IIH inches; 
width, 2^6 inches. Can use matrices. 

Advertising rates, $1 an inch; per page, $,10. Special 
rates for cover pages. Discount, 2, 3 and 5 per cent 
on 3, 6 and 12 months, respectively. 

See advertisement on page 523. 



NONPAREIL. — Every morning except Mon- 
day, and every evening except Sunday. Republi- 
can. Established 1857. New Nonpareil Co., pub- 
lishers. Subscription, $4; claimed average circula- 
tion, 14,250; daily, 10 and 24 pages; Sunday, 12 to 24 
pages, 7 columns; length of columns, 22 inches; width, 
13J.^ ems. Can use matrices. 

Advertising rates, morning and evening edi- 
tion combined, or Sunday, agate, 6 cents a line; 
1,000 lines, 5 cents a line; 3,000 lines, 4 cents; 
5,000 lines, 3 cents; 7,000 lines. 2i cents; 10,000 
lines, 2i cents a line. No advertising on first 
page. Special position, extra. Classified, 1 
cent a word. Reading notices, 15 cents per count 
line; 500 lines, 12^ cents; 1,000 lines and over, 10 
cents a line. 

DAVENPORT 

CATHOLIC MESSENGER (The).— Every 
Thursday. Catholic. Established 1882. Fred 
B. Sharon, publisher. Subscription, S2; claimed 
circulation, 5,968; 10 pages. 7 columns; length of col- 
umns, 20 inches; width, 2' e inches. Can use matrices. 

Advertising rates, 1 inch, one time, 40 cents; 
250 inches, within one year, 36 cents; 500 inches, 
32 cents; 750 inches, 28 cents; 1,000 inches or 
more, 25 cents an inch. Reading notices, 10 
cents per count line; pure reading, 50 per cent 
additional. 



CO-OPERATIVE PRESS (The).— Weekly. Es- 
timated circulation, 50,000; 7 columns to page; length 
of columns, 20 inches; width, 2'6 inches. 

Advertising rates, agate, 10 cents a line. Reading 
notices, 15 cents a line. Classified, 3 cents a word. 



DEMOCRAT AND LEADER.— Every even- 
ing, except Saturday and Sunday evening, 
SUNDAY MORNING. Independent Democratic. 
Established 1855. Democrat Co., publishers. Sub- 
scription, daily, $5; sworn average circulation, daily, 
17,425 net (17",890 gross); Sunday, 17,680 net (18,150 
gross); daily, 12 to 32 pages; 7 columns; length of 
columns, 20 inches; width, 2'6 inches. Can use 
matrices. 

Advertising rates, daily or Sunday, 36 cents an 
inch each insertion. No discount for time or 
space. Preferred position, 12}2 and 25 per cent 
extra. Classified, 1 cent a word (minimum charge, 
15 cents). Reading notices, 15 cents per count 
line; telegraphic readers, 25 per cent extra; on 
first page, 50 cents per count line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



71 



IOWA 



DEMOKRAT. — Every Thursday. German. 
Democratic. Established 1851. H. Lischer Print- 
ing Co., publishers. Subscription, $2; claimed 
circulation, 12,256; 16 pages, 7 columns; length of col- 
umns, 20 inches; width, 2} g inches. 

Advertising rates on application. 



TIMES. — Every evening except Sunday, 
Independent Republican. Established 1886. E. P. 
Adler; publisher. .Subscription, -So; sworn average 
circulation for four months ending April 30, 1911, 
18,306*; for May 1911, 18,990*; for year 1910, 16,8.59*; 
12 to 24 pages, 7 columns; length of columns, 20 inches; 
width, 2' 8 inches. Can use matrices. 

.Advertising rates, daily, per inch, 35 cents; 
with position, 42 cents. Classified, 1 cent a 
word. Reading notices, 15 cents per count line. 

See advertisement on page 516. 

DECORAH 

EVANGELISCHE LUTHERESK KIRKE- 
TIDENTE. — Every Wednesday. N o rwegian. 
Lutheran. Established 1855. Lutheran Pub- 
lishing House, publishers. Subscription, $1; 
claimed circulation, 10,000; 24 pages, 1 col- 
umn; length of column, 8 inches; width, 4 inches. 

Advertising rates, $2 an inch; $80 an inch per 
year. 

POSTEN OG VED ARMEN.— In two 
parts, Tuesdays and Fridays. Norwegian- 
Danish. Established 1874. B. Anundsen, pub- 
lisher. Subscription, SI. 25. Sworn average 
circulation April 15, 1911, 38,346; 8 pages, 7 columns; 
length of columns, 2P8 inches; width, 2\i inches. 

Advertising rates, $1.50 per inch per time. 
Reading notices, long primer, $2 per inch. Pre- 
ferred position, extra. No discount for time 
or space. 

See advertisement on page 465. 



IOWA 



DES MOINES 

CAPITAL. — Every evening, except Sunday. 
Republican. Established 1882. Lafayette 
Young, publisher. Subscription, $.3; sworn aver- 
age circulation for year 1910, 43,466*; 8 to 28 pages, 
7 columns; length of columns, 21?i inches; width, 
2}4 inches. Can use matrices. 

Advertising rates, daily, agate, 6 cents a line, 
per time. Preferred position extra. No time or 
space discount. Classified, 1 cent a word. Reading 
notices, 25 cents per count line; first page, 50 cents 
a line. 



CHRISTIAN UNION.— Every Thursday. 
Christian. Established 1895. James T. Nichols, 
editor and publisher. Subscription, 81; claimed 
circulation, 5,500; 16 pages, 4 columns; length of 
columns, 13 inches; width, 2J^ inches. Office, 
1229 25th Street. 

Advertising rates, agate, 3 cents a line. Spec- 
ial discount on large contracts. 

FARM SENSE.— Monthly. (I5tli) Agricultural- 
Established 1909. Farm .Sense, (Inc)., publishers 
Subscription, 50 cents; guaranteed average circula- 
tion, 80,000; 16 pages, 4 columns; length of columns 
13 inches; width, 2>o inches. Office Grand .Vvenue 
and 7th Street. 



Advertising rates, agate, 30 cents a line; 500 lines, 
28 cents; 1,000 lines, 25 cents. Preferred position, 
25 per cent extra. 



IOWA HOMESTEAD.— Every Thursday. 
Live Stock and Agricultural. Established 1855. 
J. M. Pierce, publisher. Subscription, $1; 
guaranteed circulation, 130,000* net; 32 to 84 
pages, 4 columns; length of columns, 13^ inches; 
width, 2^6 inches. Forms close Friday preceding. 

Advertising rates, agate, 50 cents a line; pre- 
ferred position, 25 per cent extra. Reading 
notices, nonpareil, 75 cents per count line; 
special display rate in combination with Farmer 
and Stockman, (Kansas City. Mo.), and Wisconsin 
Farmer (Madison, Wis.), 3 papers, in all, SI per 
agate line. 

IOWA STATE REGISTER AND FARMER. 
Semi-monthly. Agricultural. Established 1856. 
The Iowa Farmer Publishing Co.. publishers. 
Subscription, 50 cents; sworn circulation exceeding 
50,000*; 24 to 40 pages, 4 columns; length of 
columns, 13 inches; width, 2J^ inches. Forms 
close 10th and 25th preceding date of issue. 
Office, 4th Street and Court Avenue. 

Advertising rates, agate, 20 cents a line 
each insertion. Reading notices, 30 cents a 
line. 

See advertisement on page 512. 



MERCHANTS' TRADE JOURNAL.— Month 
ly. Trade. Established 1903. sworn average cir- 
culation, for 14 months ending February 1911, 48,160*; 
48 pages, or more, 3 columns; length of columns, 
10 inches; width, 2'^ inches. Forms close loth 
preceding month. Office, 7th Street and Grand 
.\ venue. 

Advertising rates, agate, $4.20 an inch; y', 
page (35 lines), one time, S 10.45; i page, 
S20.85; ipage, $31.25; ^ page, $41.70; H 
page, $62.50: one page, $125, with time discounts. 



MIDWESTERN.— Monthly. Literary. Es- 
tablished 1906. Greater Des Moines Publishing 
Co., publishers. Subscription, $1; claimed circula- 
tion, 25,000; 100 pages, 7x10. Office, Good Block. 

Advertising rates on application. 



NEWS. — Every evening e.xcept Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished, daily, 1881: Sunday, 1902. Des Moines 
Daily News Co., publishers. Subscription, daily $2 ; 
estimated circulation, daily, 37,000; Sunday, cir- 
culation not quoted; 8 to 16 pages, 8 columns; 
length of columns, 20 inches: width, 25^6 inches. Can 
use matrices. Office, 211 West 7th Street. 

Advertising rates, agate, display, 7 lines, or 
more, 6 cents a line. Preferred position, 7 cents 
a line; 5,000 lines or more to be used within 
one year, 5 cents a line; preferred position, 
6 cents a line. Reading notices, 30 ceiits a 
line. Pure reading, 40 cents a line. Classified, 
5 cents a line (6 words). Same rates for resorts, 
publishers, schools and colleges. 



PEOPLE'S POPULAR MONTHL Y.— 
Family. Established 1896. People's Monthly 
Co.. publishers. Subscription, 25 cents; guaran- 
teed average circulation, exceeding 500,000; 32 to 



72 



NELSON CHESMAN & CO.'S RATE BOOK, 



IOWA 



40 pages, 4 columns; length of columns, IZ-f^ inches; 
width, 2kt inches. Forms close 20th preceding 
month. Can use matrices. Office, Arcade Building. 
Advertising rates, agate, $2 a line, each insertion; 
one page, one time, $1,200. 

POSTEN. — Every Friday. Swedish. Indepen- 
dent Republican. Established 1903. Skandia 
Publishing Co., publishers. Subscription, $1; 
estimated circulation, 10,250; 8 pages, 7 columns; 
length of columns, 21 14 inches; width, 2 1/6 inches. 
Can use matrices. Office, 413 East 5th Street. 

Advertising rates, 40 and 50 cents an inch, 
according to space and time. 

REGISTER AND LEADER (The).— Every 
morning, including SUNDAY, Republican. 
Established, Register, 1856. Leader, 1849; con- 
solidated, 1902, Gardner Cowles. publisher. 
Subscription, daily. $4; daily and Sunday, S6; 
Sunday only. ?2; sworn average circulation for first 
six months in 1911, daily, 35,163*; Sunday, 31,415*; 
daily, 10 to 16 pages; Sunday, 46 to 56 pages, 7 columns; 
length of columns, 21^ inches; width, 2% inches. 
Can use matrices. 

Advertising rates, daily, agate, 6 cents a 
line; Sunday, 7 cents a line; full position, 25 
per cent extra. Classified, 7 cents a line (6 
words); by the month, $1.80 a line (minimum 
charge 15 cents). Sunday Magazine section, 
12 cents a line. Classified, displayed, (both papers, 
daily, Register and Leader and Tribune). 7 cents 
a line. All classified advertisements run in morning 
Register and Leader and evening Tribune. Rate 
for Sunday, classified, 7 cents a line; 72 cents an inch. 
Pure reading notices, 30 cents a line. 

See evening Tribune for combination rate. 



SPIRIT OF THE WEST.— Every Wednesday. 
Horse breeding industry. Established 1890. 
P. S. Kell, publisher. Subscription, $1; claimed 
average circulation, 5,000; 16 to 24 pages, 4 columns; 
length of columns, 13 inches; width, 2J^ inches. 
Office, Observatory Building. 

Advertising rates, $1 an inch; one month, $3.50; 
three months (13 times), $15; six months, $25; 
one year, $40. 

STAATS ANZEIGER.— Every Friday. Ger- 
man. Independent Democratic. Established 
1869. Joseph Eiboeck, publisher. Subscrip- 
tion, $2; estimated circulation, 6,350; 8 pages, 7 
columns; length or columns, 211 inches; width, 
2i inches. Oflnce, 226 Third Street. 

Advertising rates, 40 cents an inch, with dis- 
counts. 



SUCCESSFUL FARMING.— Monthly. Agri- 
cultural. Established 1902. E. T. Meredith, 
publisher. .Subscription, 25 cents; sworn average 
circulation exceeding 500,000; 40 to 116 pages, 3 col- 
umns; length of columns, \0^i inches; width, 2J/g 
inches. Forms close 20th preceding month. Office, 
207-211 Tenth Street. 

Advertising rates, agate, S2.50 a line. Reading, 
notices, $5 per agate line. No discount for time 
or space. 

See advertisement on page 506. 



TOILER.— Monthly. Mystic Toiler. Estab- 
lished 1899. J. F. Taake publisher. Subscription, 
50 cents; estimated circulation, 15,000; 8 pages, 11x15. 
Office, Observatory Building. 

Advertising rates on application. 



IOWA 



TRIBUNE. — (Evening edition of the Register 
and Leader). Every evening except Sunday. 
Independent. Established 1906. Gardner 
Cowles, publisher. Subscription, $3; sworn 

average circulation for first six months in 1911, 20,070*; 
for year 1910, 19,103*; 10 to 18 pages; 7 columns; 
length of columns, 21M inches; width, 2>8 inches. 
Can use matrices. 

Advertising rates, agate, 3}/2 cents a line; in com- 
bination with Register and Leader (not including 
Sunday issue), 8 cents a line; (both papers); full posi- 
tion, 25 per cent extra. Reading notices, 15 cents 
per count line; combination rate, 35 cents. Classi- 
fied, 7 cents a line (6 words) including insertion in 
Register and Leader without extra charge. 



WALLACE'S FARMER.— Every Friday. Ag- 
ricultural. Established 1874. Wallace Pub- 
lishing Co., publishers. Subscription, $1; sworn 
average circulation 60,262*; 20 to 56 pages, 4 columns; 
length of columns, 13' 2 inches; width, 2}i inches. 
Office, 11th and Walnut Streets. 

Advertisng rates, 35 cents per agate, line. Mini- 
mum space, 3 lines. 

WESTERN WORLD.— Every Thursday. 
Catholic. Established 1902. W. A. Halloran, 
publisher. Subscription, $1.50; estimated circu- 
lation, 23,500; 8 pages, 7 colunms; length of 
columns, 18 inches; width, 21 inches. Can 
use matrices. Office, 411 Fourth Avenue. 

Advertising rates, 75 cents an inch; one 
month, $2; three months, $4.50; six months, 
$7.50; one year, $13.50. Reading notices, 15 
cents a line. Further rates on application. 



YEOMAN'S SHIELD.— Monthly. Literary 
and Fraternal. Established 1897. H. C. Evans, 
editor. Subscription, 50 cents; guaranteed 
circulation, 175,000; 16 pages, 3 columns; length of 
columns, 13 inches; width, 17 ems. Forms close 
18th preceding month. 

Advertising rates, agate, 60 cents a line. No time 
or space discounts. 

DUBUQUE 

CATHOLIC TRIBUNE.— Weekly. See Kath- 
olischer Westen. 



IOWA FARMER (The).— Monthly. Agricultural. 
Established 1902. 

Advertising rates, agate, 7 cents a line; 1,000 lines, 
within one year, 6 cents; 2,000 lines, 5 cents; 3,000 
lines, 4 cents a line (Minimum 98 cents). 



KATHOLISCHER WESTEN.— Every 
Thursday. German. Roman Catholic. Demo- 
cratic. Catholic Pnnting Company, publishers. 
Established 1875. Subscription, $2; estimated 
circulation, 8,700; 8 pages, 7 columns; length of 
columns, 20 inches; width, 2J inches. 

Issues also the LUXEMBURGER GAZETTE, 
weekly; estimated circulation, 3,605; and CATH- 
OLIC TRIBUNE, claimed circulation, 21,800. 
Can use matrices. 

Advertising rates, nonpareil (combined), 1 
inch, one time, $3; one month. $6: three months, 
$11.70; six months, $19.50; one year, $24. Re- 
duced rates for larger space. Locals, 15 cents a 
line each insertion. Metal cuts required. 



NELSON CHESMAN & CO.'S RATE BOOK. 



73 



IOWA 



TELEGRAPH-HERALD.— Every evening ex- 
cept Sunday, and every morning except Mon- 
day, SUNDAY MORNING TELEGRAPH- 
HfiRALD, Sundays, and SEMI-WEEKLY, 
Tuesdays and Fridays. Independent Demo- 
cratic. Established, Telegraph. 1870: Herald. 
1836. Consolidated, 1901. The Telegraph, 
Herald Co., publishers. Subscription evening 
$3; Sunday, $1.50; guaranteed average circula- 
tion, 14,132*; semi-weekly, SI; estimated circula- 
tion, 20,000; 12 pages, 7 columns; length of columns, 
20 inches; width, 2^^ inches. Can use matrices. 

Advertising rates, both editions, mbrning and 
evening, or Sunday, 100 inches, or less, 40 cents 
an inch; over 100 inches, 25 cents an inch; 
preferred position, 10 and 25 per cent extra. 
Reading notices, both editions, 20 cents a line. 
Classified, evening and morning editions, 1 cent 
a word first time; J^ cent each subsequent inser- 
tion; semi-weekly, display, 50 cents an inch 
each insertion. Classified in Sunday or semi- 
weekly, 1 cent a word. Reading notices, in semi- 
weekly, same as in evening edition. 



TIMES-JOURNAL. — Every evening and every 
morning, except Sunday evenings and Monday morn- 
ings. Weekly. Republican. Morning edition estab- 
lished 1S56; evening edition established 1890. Smith- 
Morgan Printing Co., publishers. Subscription, daily, 
by carrier, $5.50 by mail, $3.00 per year. Sunday, 
$1.00; weekly, .Sl.OO. Sworn average circula- 
tion for vear ending June 1, 1911, dailv, 11,638; Sunday 
12,962; weekly, estimated, 10,200; daily, 10 to 16 pages; 
Sunday, 24 to 32 pages; weekly 16 pages, seven col- 
umns; length of columns, 20 inches; width, 2} § inches. 
Can use matrices. 

Advertising rates. (Ads run through complete 
edition, evening, morning and mail). 100 inches 
or less, 42 cents per column inch; 200 inches, 38 cents; 
300 or more, 35 cents. Special position, (next to read- 
ing or full position), charged extra. Classified, 
1 cent per word, 1st insertion, '2 cent per word each 
subsequent in.sertion, with rate of 50 cents per line 
per month. Reading notices, 20 cents per line; 100 
lines, 18 cents; 500 lines, 15 cents; 1,000 lines or more, 
n^A cents. 

See advertisement on page 555. 



FORT DODGE 

MES.SENGER. — Every evening except Sunday. 
Republican Established 1884. Messenger Printing 
Co., publishers. Subscription, $5; sworn average 
circulation for first two months in 1911, 5,725*; 7 
columns to page, 21 inches in length; 2J^6 inches in 
width. 

Advertising rates 25 cents an inch. Classified, 
1 cent a word. 



KEOKUK 

CONSTITUTION-DEMOCRAT.— Every even- 
ing except Sunday, and SEMI-WEEKLY, Tues- 
days and Fridays. _ Democratic. Established 
1847. F. A. Warwick, publisher. Subscrip- 
tion, daily, by carrier, $5.20; by mail, $3; sworn 
average circulation, daily, 4,384*; semi-weekly, 
$1; claimed circulation, 6,522; daily, 8 to 12 
pages; semi-weekly, 8 pages 7 columns; length 
of columns, 20 J^ inches; width, 2^ inches. 



IOWA 



Advertising rates, display, electrotyped matter, 
daily, 25 inches, 40 cents an inch; So inches, 35 
cents; 75 inches, 27 cents; 100 inches, 20 cents; 
200 inches, 18 cents; 300 inches, 15 cents; 500 
inches, 12 cents an inch. Preferred position, 20 per 
cent extra. Classified, 1 cent a word. Local notices, 
25 cents a line; ordinary reading notices, 60 cents 
an inch. Semi-weekly, 25 inches, 40 cents an inch; 
50 inches, 35 cents; 75 inches, 30 cents; 100 inches, 
25 cents; 200 inches, 22 cents; 300 inches, 20 cents; 
500 inches, 18 cents; 1,000 inches, 15 cents an inch. 
Reading notices, same as daily. 

See advertisement on page 553. 



GATE CITY.— Everv evening except Satur- 
day, and SUNDAY MORNING. Republican. Es- 
tablished 1846. Gate City Co., publishers. Sub- 
scription, .S4; 8 to 16 pages; length of columns, 19J^ 
inches; width, 2Js inches. 

Advertising rates, daily, agate, open rate, 
electrotyped matter, less than 100 inches. 25 cents 
an inch; contract rate, electrotyped matter, over 
100 inches, 15 cents an inch; full position, 25 per 
cent extra. Composition, 5 cents an inch extra. 
Locals, 10 cents a line. Classified ads., 1 cent 
a word. 

See advertisement on page 558. 



LAMONI 

POULTRY POINTERS.— See Kalamazoo, Mich. 



MARSHALLTOWN 

TIMES-REPUBLICAN.— Every evening ex- 
cept Sunday, and IOWA TIMES-REPUBLICAN, 
semi-weekly, Tuesdays and Fridays. Repub- 
lican. Established 1856. Times-Republican 
Printing Co., publishers. Subscription, daily 
$5; sworn average circulation for year 1910, daily, 
12,000; semi-weekly, $1; claimed average circulation, 
5,100; 8 to 16 pages, 7 columns; length of columns, 
21M inches; width, 2}-s inches. Can use matrices. 

Advertising rates, daily, 35 cents an inch each 
insertion, 100 inches or more, 30 cents an inch. Read- 
ing notices, 10 cents a line. Classified, 1 cent a word; 
semi-weekly rates on application. 



MOUNT VERNON 
FRUITMAN AND GARDENER.— Monthly. 
Horticultural. Established 1897. Fruitman and 
Gardener (Inc.\ publishers. Subscription, 50 
cents; claimed average circulation, exceeding 42,000; 
20 to 56 pages, 3 columns; length of columns, 10 
inches; width, 2^ inches. Forms close 15th 
of preceding month. 
Advertising rates on application. 



MUSCATINE 

JOURNAL. — Every evening except Sunday. 
Republican. Established 1840. Frank D. Throop, 
publisher. Subscription, $5; sworn average cir- 
culation for year ending April 30, 1911, daily, 

6,847*; (for January 1911, average, 7.105*); 10 to 12 
pages, 7 columns; length of columns, 20 inches; width, 
23. s inches. Can use matrices. 

Advertising rates, publisher's option, 21 cents 
an inch, per time; with position, 25 cents an inch. 
Classified, h cent a word. Reading notices, 10 
cents per count line. 

See advertisement on page 516. 



74 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



OTTUMWA 

COURIER.^Everv evening except Sunday, 
and TRI-WEEKLY, Tuesdays, Thursdays and 
Saturdays. Republican. Established 1848. 
Courier Printing Co., proprietors. James F. 
Powell, publisher. Subscription, daily, $6; sworn 
average circulation, daily, 8,000*; tri-weekly, SI. 50; 
sworn circulation 6,400*; 8 to 16 pages, 7 columns; 
length of columns, 20 inches; width, 2% inches. 
Can use matrices. 

Advertising rates, daily, 24 cents an inch per 
time: with position, 28 cents an inch. Classified, 
i cent a word each time. Reading notices, 10 
cents per count line. Tri-Weekly, 18 cents 
an inch; with position, 21 cents. 

See advertisement on page .516. 



PELLA 



BAPTIST RECORD— Every Thursday. 

Baptist. Established 1899. Sadler Bros. & Co., 
publishers. Subscription, $1; claimed circulation, 
5,000; 16 pages, 3 columns; length of columns, 10 
inches; width, 2}.i inches. 

Advertising rates, agate, 4 cents a line. 



SIOUX CITY 

FARMER AND BREEDER (Formerly Farmers 
Tribune). — Every Thursday. Live Stock and Agri- 
cultural. Established 1878. Farmer & Breeder Co . 
publishers. Subscription, $1; guaranteed average 
circulation, 55,000; 16 to 48 pages, 4 columns; length 
of columns, 13' 2 inches; width, 2} 8 inches. Forms 
close Friday morning preceding. 

Advertising rates, agate, 25 cents a line- 
Reading notices, 40 cents per nonpareil line. Classi- 
fied, 3 cents a word. 



JOURNAL. — Every morning including SUN- 
DAY, and every evening except Sunday. Re- 
publican. Established, 1870. Perkins Bros. 
Co., proprietors. Subscription, morning, $4; 
evening, $2; Sunday, .$1.50; sworn average circula- 
tion for year 1910, dailv, 35,730*; (for first six months 
in 1911," 36,198*); Sunday same as daily; 10 to 36 
pages; 7 columns; length of columns, 2V/i inches; 
width, 2 inches. Can use matrices. 

Advertismg rates, daily, morning and evening 
edition, per line, agate, 14 lines, or more. 6 cents; 
1,000 lines or more, within one year, 532 cents; 
2,000 lines or more, 5 cents a line; preferred 
position, 5 and 15 per cent extra. Reading 
notices, 15 cents per count line; pure reading 
30 cents a line, telegraphic reading, 50 cents a line. 
Classified, 1 cent a word; by the month, $1.25 a line, 
all editions. Schools, re.sorts, subscribers and mail 
order 5 cents per agate line, flat. 




SVEiMSKA MONITOREN.— Every Friday. 
Swedish. Republican. Established 1895. Otto 
E. Jacobson, publisher. Subscription, $1; claimed 
circulation, 6,200; 8 pages, 6 columns; length of col- 
umns, 20 inches; width, 2,1 g inches. 

Advertising rates on application. 



NEWS. — Every evening except Sunday. In- 
dependent. Established 1906. The Sioux City 
News Co., publishers. Guaranteed circulation, 
15,000; 8 to 12 pages, 7 columns; length of col- 
umns 20 inches; width, 2i inches. Can use 
matrices. 

.Advertising rates, agate, 2].i cents a line; busi- 
ness locals, 25 cents a line. Classified, 1 cent a 
word. 



TRIBUNE. — Everv evening except Sunday. 
Independent. Established 1884. The Tribune 
Co. (Incorp.), publishers. Subscription, S3; 
sworn average circulation for first six months in 1911, 
35,000; 10 to 24 pages, 7 columns; length of columns, 
21 inches, width, 2}i inches. Can use matrices. 

Advertising rates, daily, less than 2,000 lines, 
within one year, 6 cents a line; 2,000 lines, or 
more, 5 cents a line. Minimum space, M mch. 
Preferred position, 15 and 25 per cent extra. 
Local notices, body type, 25 cents a line, with 
discounts on 500 lines and over; telegraphic 
readers, 50 cents a line. Classified, 1 cent a 
word each insertion. 



STORY CITY 

VISERGUTTEN.— Every Thursday. N o r- 
wegian-Danish. Republican. Established 
1894. G. Amlund, publisher. Subicription, 75 
cents. Guaranteed circulation. 12,250*; 8 pages, 
6 columns; length of columns, 20 inches; width 
2J^ inches. 

Advertising rates on application. 



TRAER 



FARM AND REAL ESTATE JOURNAL.— 
Monthly. Agricultural and Real Estate, Established 
1896. Charles Wood & Son, publishers. .Subscrip- 
tion, 75 cents; estimated circulation, 16,500; 24 to 32 
pages, 9x12. 

Advertising rates on application. 



WATERLOO 

COURIER. — Every evening except Sunday, 

and TRI-WEEKLY, Mondays, Wednesdays and 

Fridays. Republican. Established 1858. The 

W. H. Hartman Co., publishers. Subscription, 

d.aily, $6; sworn average circulation for year 1910, 

daily, 6,795*; Tri-weekly, guaranteed circulation, 

6,000; 10 to 16 pages, 7 columns; length of columns, 

20 inches; width, 2 1/6 inches. Can use matrices. 

Advertising rates, plate matter, 26 times, or 

I 1,000 lines, 2;,2 cents a line; 52 times, or 2,000 lines, 

i 1% cents; 106 times, or 10,000 lines, 1' 2 cents; Matrices 

! and set matter, 5 cents an inch extra. Classified, 

1 cent a word (minimum charge, 15 cents); per month, 

(26 times), .50 cents a line. Reading notices, 10 cents 

a line, with discount on 1,000 lines or more; first 

and editorial page following pure reading matter, 

15 cents a line; telegraphic readers, 25 cents a line. 

Tri-weekly, rates same as daily. 



CREAMERY J O U R N A L.— Semi-monthlv. 
Trade. Established 1890. Subscription, $1; claimed 
circulation, 5,029; 24 pages, 3 columns; length of col- 
umns, 10>4 inches; width, 2's inches. 

Advertising rates, $1.50 an inch. 



NELSON CHESMAN & CO.'S RATE BOOK. 



75 



IOWA 



EGG REPORTER.— 18 times a year. Egg 
trade. Established 1893. Subscription, $1.50; 
estimated circulation, 18,000; 68 to 100 pages, 2 col- 
umns; length of columns, 7 inches; width, \^i inches. 
Forms close 20th preceding month. 

Advertising rates, 30 cents a line; J page, one 

time, $10; ^2 page one time, $14.12; one page, one 
time, $20.70; one year, $17.66 per insertion. 

KIMBALL'S DAIRY FARMER AND THE 
DAIRY GAZETTE.— Semi-monthly (1st and 1.5th). 
Dairy. Agricultural. Established 1903. Subscrip- 
tion, 50 cents; claimed average circulation, 100,000; 
24 to 48 pages, 4 columns; length of columns, 13 inches; 
width, 2y^ inches. Forms close 10th and 25th of 
each month. 

Advertising rates, agate, 50 cents a line each inser- 
tion; one page, one time, $250; back cover page, $275. 



REPORTER.— Every evening except Sunday. 
Republican. Established, 1868. Matt Parrott 
Sons Co., publishers. Subscription, $5; guaranteed 



IOWA 



average circulation exceeding, 6,1.50*; 8 to 24 pages, 
7 columns; length of columns, 20' 2 inches; width, 
2}'i inches. Can use matrices. 

Advertising rates, 17 cents an inch; full posi- 
tion, 19 cents an inch. Classified rates on appli- 
cation. Reading notices (6 words to line), 10 
cents a line. 



TIMES-TRIBUNE.— Every morning except 
Monday. Independent. Established 1871. Wat- 
erloo Times-Tribune Publishing Co. (Inc.), pub- 
lishers. Subscription, $5.20; sworn circulation, 
6,400; 8 to 20 pages, 7 columns; length of columns, 
2134^ inches; width, 2 J inches. 

Advertising rates, 16 cents an inch; preferred posi- 
tion, 10 and 20 per cent extra (minimum space for 
full position, 3 inches). Discount 5 per cent on 500 
inches; 10 per cent on 1,000 inches. Classified, 1 
cent a word, first insertion; '2 cent a word each 
subsequent insertion. Discount on one week or 
longer. Reading notices, locals (solid brevier), 5 
cents a line; pure reading body type, 15 cents per 
count line. 



KANSAS 



ATCHISON 

GLOBE. — Every evening except Sunday, and 
WEEKLY, Saturdays. Independent. Estab- 
lished 1878. Globe Publishing Co., publishers. 
Subscription, daily, $5.20; estimated circulation, 
daily, 6,775; weekly, 25 cents; estimated circula- 
tion, 8,000; 4 to 8 pages, 8 columns; length of 
columns, 2132 inches; width, 23^8 inches. Can use 
matrices. 

Advertising rates, daily or weekly, 25 cents an 
incli, per time: on long time contracts, 14 cents an 
inch per time; position extra. Reading notices, 
10 cents a line. Classified, i cent a word. 



GIRABD 

APPEAL TO REASON— Every Saturday. So- 
cialistic. Established 1895. J. A. Wayland, pub- 
lisher. Subscription 50 cents; sworn average cir- 
culation for year ending March 31, 1911, 583,699*; 
4 pages, 7 columns; length of columns, 193"2 inches; 
width, 23^^ inches. Forms close 12 days in advance. 
Can use matrices. 

Advertising rates, $1.20 per agate line. Classified, 
20 cents a word. 



COMING NATION (The).— Every Saturday. 
.Socialistic, J. A. Wayland, publisher. Guaranteed 
circulation, 25,000; 16 pages, 4 columns; length of 
columns, 185 agate lines. 

Advertising rates, agate, 10 cents a line. 



PROGRESSIVE WOMAN (The) .—Monthly 
Woman Suffrage and Socialistic. Established 
1907. Josephine Conger Kaneko, publisher. 
Subscription, 50 cents; estimated circulation, 13,000; 
16 pages, 3 columns; length of columns, 11 inches; 



width, 23^8 inches. Forms close 20th preceding 
month. Can use matrices. 

Advertising rates, agate, 8 cents a line each 
insertion. 



HUTCHINSON 

G-\ZETTE. — Every morning except Monday. 
Independent Democratic. Established 1908. Ga- 
zette Publishing Co., (Inc.), publishers. Subscrip- 
tion, bv mail, $3; bv carrier, $5; circulation for four 
months ending March 31, 1911, 6,500; 8 to 20 pages, 
7 columns; length of columns, 20 inches; width, 236 
inches. Can use matrices. 

Advertising rates, 40 cents an inch; 13 times, 35 
cents; 26 times, 30 cents; 39 times, 25 cents; 78 times, 
22 cents; 104 times, 20 cents; 156 times, 18 cents; 312 
times, 16 cents an inch, per time; 100 inches within 
one year, 30 cents an inch; 2.50 inches, 25 cents; 50(1 
inches, 20 cents; 750 inches, 18 cents; 1,000 inches or 
more, 16 cents an inch. Reading notices, 12 cents a 
line. Classified, 1 cent a word, if over 28 words. 
Financial telegraph, 15 cents a line. 



NEWS. — Every evening except Sunday. Re- 
publican. Established 1872. The News Co., 
publishers. Subscription by mail, $3; guaranteed 
average circulation for last three months in 1910, 
8,692*; 10 to 20 pages, 7 columns; length of columns, 
21 inches; width, 23/s inches. Can use matrices. 

Advertising rates, daily, 40 cents an inch; one 
month, 30 cents per inch, per time; three months, 
28 cents; six months, 26 cents; one year, 25 cents an 
inch, per tinie; e. o. d., 25 per cent extra; 2 times a 
week, 333^3 per cent. Open space, within one year, 
100 inches, 35 cents an inch; 250 inches, 30 cents; 
.500 inches, 28 cents; 1,000 inches or more, 25 cents an 
inch; preferred position, 15 and 25 per cent extra. No 



76 



NELSON CHESMAN & CO.'S RATE BOOK. 



KANSAS 



display advertising on first page. Pure reading 
notices, 20 cents a line; first page, 40 cents a line; 
ordinary readers, 10 and 20 cents a line. Classified, 
1 cent a word (minimum charge, 25 cents). 



KANSAS CITY 

COOPER'S INTERNATIONAL JOURNAL.— 
Monthly. English and German. Labor. Established 
1S90. James A. Cable, editor and publisher. Sub- 
scription, $1; estimated circulation, 8,000; 56 pages, 
2 columns; length of columns, 8 inches; width, 25 s 
inches. Forms close 10th preceding month. 

Advertising rates, agate, 15 cents a line; per inch, 
S2; ys page, 83.70; 34 page, 87; J2 page, 813.50; one 
page, 825. Discount on time contracts. 



GAZETTE-GLOBE.— Every evening except 
Sunday, and WEEKLY GAZETTE, Saturdays. 
Republican. Established 1885. The Gazette 
Publishing and Printing Co., publishers. Sub- 
scription, daily, S3; weekly, 25 cents; estimated cir- 
culation, daily, 10,000; weekly, 27,500; 4 to 8 pages, 
7 columns; length of columns, 21^2 inches; width, 
2li inches. Can use matrices. 

Advertismg rates, daily, 21 cents an inch each 
insertion. Preferred position, 5 to 15 per cent 
extra. Classified, 1 cent a word, first insertion; 
i cent after. Weekly, 3 months, 10 cents a 
line; 6 months, 8 cents; one year, 6 cents a line. 



LAWRENCE 

JOURNAL-WORLD.— Every evening except Sun- 
day. Republican. Established 1857. The World 
Co., publishers. Subscription, $5; sworn average 
circulation, exceeding 5,500*; 8 pages, 7 columns; 
length of columns, 20J4 inches; width, 2}^ inches. 

Advertising rates, 15 cents an inch; next reading, 
16}-'2 cents; full position, 18 cents; composition, 5 cents 
an inch extra. Classified, 1 cent a word, first inser- 
tion; I2 cent each subsequent insertion (minimum 
charge, 25 cents). 

See advertisement on page 504. 



LEAVENWORTH 

TIMES. — Every morning except Monday, and 
WEEKLY, Thursdays. Republican. Estab- 
lished 1857. D. R. Anthony, Jr. manager. Sub- 
scription, daily, $3; claimed circulation, daily, 12,000; 
weekly, 25 cents; claimed circulation, 10,000; 8 to 16 
pages, 7 columns; length of columns, 20 inches; width, 
2}4 inches. Can use matrices. 

Advertising rates, daily, 1 inch, one time, $1; 
each subsequent insertion, 50 cents. Classified, 
5 cents a line (minimum 4 lines). Open space 
rates, 500 inches in one year, 40 cents; 1,000 inch- 
es, 35 cents per inch; preferred position, 25 per 
cent extra. Reading notices, daily or weekly, 20 
cents per line; 1,000 lines, 12}^ cents. Weekly 
rates, SI an inch, first insertion; 50 cents an inch 
each subsequent insertion. 

See advertisement on page 514. 



PITTSBURG 

KANSAS HEADLIGHT.— Every evening ex- 
cept Sunday, and WEEKLY, Thursdays. Re- 
publican. Established 1884. Moore Bros., pub- 
lishers. Subscription, daily, $4; sworn average 
circulation for year 1910, daily, 6,289*; weekly, 50 



KANSAS 



cents; sworn average circulation for same period, 
5,801*; daily, 8 to 16 pages; weekly, 10 to 16 pages, 
7 columns; length of columns, 21J4 inches; width, 
23/g inches. 

Advertising rates, daily or weekly, 20 cents an 
inch. Reading notices, 5 cents a line. 

See advertisement on page 465. 



TOPEKA 

CAPITAL.— Every morning including SUN- 
DAY, and WEEKLY, Thursdays. Republican. 
Established 1879. Arthur Capper, publisher. 
Subscription, daily, $5; guaranteed average 
circulation, daily, 33,500* net; Sunday, 26,780*; 
weekly, 25 cents; guaranteed average circulation, 
150,000; 8 to 32 pages, 7 columns; length of columns, 
20 inches; width, 2}'8 inches. Forms for weekly 
close Wednesday a. m. preceding. Can use matrices. 

Advertising rates, daily and Sunday, agate, 7 
cents a line; 1,000 lines, within one year, 6 cents 
a line; 2,500 lines, 5 cents; 4,000 lines, 4i cents; 
5,000 lines, 4 cents a line. Preferred position, 
20 per cent extra. Classified, 1 cent a word 
(minimum, 10 words); per week (7 insertions), 
5 cents a word; per month (30 insertions), 20 
cents a word. Reading notices, 25 cents per 
count line, with discount for 500 lines and 
over. Weekly, agate, 35 cents a line. Per page, 
(1960 lines) 8550. Reading notices, 70 cents a line. 
Preferred position, 20 per cent extra. No discount in 
Weekly, for time or space. Classified in weekly , 
4 cents a word; 4 times, 12 cents a word. 

See advertisement on page 505. 



FARMERS' MAIL AND BREEZE.— Every 
Saturday. Agricultural. Established 1872. 
Arthur Capper, publisher. Subscription, $1; 
' guaranteed average circulation, 100,000*; 32 to 64 
pages, 4 columns; length of col'jmna, l.'?! inches: 
width, 2 1/0 inches. Can use matrices. Forms 
close Saturday preceding. 

Advertising rates, agate, 40 cents a line; 
oref erred position extra; one page, (740 lines), 
$240; back cover page, $265; reading notices, 
80 cents a line. Classified, 5 cents a word; 4 
times, 16 cents a word. 

See advertisement on page 505. 



HOUSEHOLD (The).— Monthly. Literary. 
Established 1902. Arthur Capper, publisher. 
Subscription, 25 cents; guaranteed average circu- 
lation, 650,000*; 32 pages, 4 columns; length of 
columns, 13 1^4 inches; width, 2}(, inches. Can 
use matrices. Forms close 20th preceding month. 

Advertising rates, agate, 82.50 a line. Full page, 
$1,250; back cover page, 81,375; }2 page, 8720; }i page, 
8410. Preferred position, extra. Reading notices, 
83.75 per agate line. 

iSee advertisement on page 505. 



KANSAS FARMER.— Every Saturday. Ag- 
ricultural. Established 1863. Kansas Farmer 
Co., publishers. Subscription, $1; sworn average 
circulation, exceeding 52,000*; 32 to 48 pages, 4 col- 
umns; length of columns, 14 inches; width, 2'/8 inches. 
Forms close Monday noon preceding. 

Advertising rates, agate, 25 cents a line; preferred 
position extra; one page, $150, flat. Classified, 3 cents 
a word. 

See advertisement on page 563. 



NELSON CHESMAN & CO.'S RATE BOOK. 



77 



KANSAS 



MISSOURI VALLEY FARMER.— Monthly. 
Established 1893. Arthur Capper, publisher. 
Subscription, 25 cents; guaranteed average 
circulation, 325,000*; 32 to 48 pages, 4 columns; 
length of columns, 13M inches; width, 2'^ inches. 
Can use matrices. Forms close 25th preceding 
month. 

Advertising rates agate, $1.50 a line; position, 
10 per cent extra; 1 page (740 lines), $825; back 
cover page, $900. Reading notices, $2.25 a line; 
Classified, 10 cents a word. 

See advertisement on page 505. 



POULTRY CULTURE.— Monthly. Poultry. 
Established 1896. Poultry Culture Publishing 
Co., publishers. Subscription, 50 cents; claimed 
average circulation, 35,000; 48 pages, 4 columns; 
length of columns, 13% inches; width, 2]i inches. 
Can u.se matrices. Forms close 15th preceding 
month. 

Advertising rates agate, 20 cents a line each inser- 
tion. 



SPIRIT OF KANSAS.— Every Saturday. Ag- 
ricultural and family. Established 1870. Kim- 
ball Printing Co., publishers. Subscription, $1; 
8 pages, 13x20 

Advertising rates on application. 



STATE JOURNAL.— Every evening except 
Sunday. Independent Republican. Established 
1874. F. P. MacLennan, publisher. Subscrip- 
tion, $3.60 by mail; sworn average circulation 
for year 1910, 20,808*; 10 to 20 pages, 7 columns; 
length of columns, 20 inches; width, 2}i inches. Can 
use matrices. 

-Advertising rates, agate, 7 cents per line; one 
week, 6 cents; one month, 5 cents; three months, 
4 cents; six months, 3i cents; one year, 3 cents. 
Open space used within one year, 500 lines, 6 cents 
a line; 1,000 lines, 5 cents; 2,000 lines, 4^ cents; 
3,000 lines, 4 cents; 5,000 lines, 3J cents; 10,000 
lines or more, 3 cents a line. Special positions, 
10 and 25 per cent extra. Reading notices, 15, 
20 and 25 cents a line, with discount for quantity. 
Classified ads., 5 cents a line; by the week, 4 cents; 
by the month, 3^ cents. 



WESTERN ODD FELLOW.— Semi-Monthly. 
I. O. O. F. Established 1886. H. C. Stevens pub- 
lisher. Subscription, 7.5 cents; claimed circulation, 
6,500; 8 pages, 4 columns; length of columns, 13?4 
inches; width, 2}i inches. Forms cIo.se 6 days in 
advance. 

Advertising rates, agate, 50 cents an inch; 
reading notices, 9 cents per count line. 



WESTERN SCHOOL JOURNAL.— Monthly. 
(lOthl. Educational Established 1885. John 
MacDonald, publisher. Subscription, $1; 

estimated circulation, 6,400; 32 pages, 2 columns; 
length of columns, 9 inches; width, 3i inches. 
Forms close fourth of current month. 



KANSAS 



PLAINDEALER.— Every Friday. (Colored). 
Republican. Established 1898. Nick Chiles, pub- 
lisher. Subscription, $1.50; claimed circulation, 
8,000; 8 pages, 5 columns; length of columns, 
IS inches; width, 2f inches. 

Advertising rates, 50 cents an inch. Reading 
notices, 10 cents a line. 



Advertising rates, per agate line, 15 cents. 
Reading notices, 30 cents a line. Discount 5 per 
cent on 100 lines; 10 per cent on three months, 
or 250 lines; 15 per cent on six months, or 500 
lines; 20 per cent on nine months, or 750 lines; 
30 per cent on twelve months, or 1,000 lines. 



WICHITA 

AGRICULTURAL SOUTHWEST.— E very 
Friday. Agricultural. Live Stock. C. I. Reed Pub- 
lishing Co., publishers. Sub.scription, $1 ; 24 pages, 
4 columns; length of columns, 12 inches; width, 23^ 
inches. Forms close Wednesday morning preceding 
publication. 

Advertising rates, $1.40 an inch; one month, 
$1.26 an inch, per time; three months, $1.12; six 
months, 94 cents; one year, 84 cents an inch per 
time. Reading notices, 15 cents a line. Classi- 
fied, 1 cent a word. 



BE.\CON.-Every evening except Sunday. 
Independent. Established 1872. The Beacon 
Publishing Co., publishers. Subscription, daily, 
$4; sworn average circulation for six months ending 
March 31, 1911, daily, 21,396*; 10 and 20 pages, 7 
columns; length of columns, 21J^ inches; width, 2}^ 
inches. Can use matrices. 

Advertising rates, agate, first 500 lines, 6 cents 
a line; next 500 lines, 4 cents; 1,000 lines, 5 
cents; next 1,000 Hnes, 3 cents; 2,000 lines, 4 
cents; next 1,000 lines, 1 cent; 3,000 lines, or 
more, 3 cents a line; full position, 25 per cent 
extra. Strictly mail order advertising, 3 cents a 
line, flat. Classified, nonpareil, 1 cent a word. 
Consecutive insertions 6 times, f of a cent a 
word; 20 times, i cent a word (minimum space, 
10 words). Reading notices, 15 cents a line; 
with news heading, 25 cents a line. 



EAGLE. — Every morning except Monday, 
and WEEKLY, Fridavs. (For particulars regarding 
Weekly, see WEEKLY EAGLE, elsewhere). Re- 
publican. Established 1872. Victoria Murdock, pub- 
lisher. Subscription, daily, .S4; sworn average circu- 
lation, for vear 1910, dailv and Sunday exceeding 
34,320*; daily, 12 and 14 pages; Sunday, 40 to 50 
pages; 7 columns: length of columns, 22 inches; width, 
23^ inches. Can use matrices. 

Advertising rates, daily, agate, one time, 10 
cents a line. Open space within one year, 1,000 
lines, 9 cents a line; 2,000 lines, 8 cents; 3,000 
lines, 7 cents; 4,000 lines 6 cents; 5,000 lines, or 
more, 5 cents a line. Preferred position, extra. 
Classified, 5 cents a line each insertion (minimum, 
3 lines). Reading notices, 30 cents per count 
line, with discount for 500 lines and over. Tele- 
graphic readers, 50 cents per count line. 

For weekly rates see Weekly Eagle. 



FARMERS' STAR AND LIVE STOCK IN- 
SPECTOR (The).— Semi-Monthly. Independent 
Republican. Established 1887. W. J. Drummond, 
publisher. Subscription, $1; guaranteed circulation, 
26,500; 16 to 32 pages, 4 columns; length of columns, 
13 inches; width, 2}/^ inches. Forms close Saturday 
preceding. 

Advertising rates agate, 15 cents a line; 2,000 lines or 
more, 12 cents a line. Classified, 1 cent a word. 



78 



NELSON CHESMAN & CO.'S RATE BOOK. 



KANSAS 



KANSAS MAGAZINE.— Monthly. Literary. 
Established 1909. The Kansas Magazine Co., 
puljlishers. Louis Allen, managing editor. Sub- 
scription, SI. 50; claimed circulation, 16,000; 100 
pages, 2 columns; length of columns, 8 inches; width, 
2}2 inches. Forms close loth preceding month. 

Advertising rates, agate, 7 lines or more, 40 cents 
a line; one page, (224 lines), $50; j'i page pro rata. 



OUR MESSENGER.— Monthly. W. C. T. U. 
Established 1886. Kansas W. C. T. U., publishers. 
Subscription, 25 cents; estimated circulation, 8,000; 
8 pages, 11x16. 

Advertising rates on application. 



KANSAS 



WEEKLY EAGLE.— Every Friday. Republican, 
and Mail Order. Established 1872. Mrs. Victoria 
Murdock, publisher. Owner, Marcellus M. Murdock. 
Subscription, 50 cents. Sworn average circulation, 
for three months ending May 31, 1911, 34,030; average 
for year 1910, 23,980; 10 pages, 7 columns; length of 
columns, 22 inches; width, 2)4 inches. Can use ma- 
trices. 

Advertising rates, agate, 10 cents a line. Classi- 
fied, 2 cents a word. Reading notices, 30 cents a line. 



KENTUCKY 



COVINGTON 

COMMONWEALTH.— Monthly. Labor and 
Farmers Union. Established 1873. The Union 
Publishing Co., publishers. Subscription, $1; 
claimed circulation, 15,000; 16 pages, 2 columns; 
length of columns, 12 inches; width, 2^8 inches. 
Forms close 20th preceding month. Can use 
matrices. 

Advertising rates, $1 an inch, with discount 
on amounts of $50 and over. Reading notices, 
agate, 20 cents a line. 

See advertisement on page 534. 



PEOPLE'S FRIEND. — Semi-monthly. En- 
glish and German. Anti-prohibitionist. Es- 
tablished 1909. Allan Wolf, editor and publisher. 
Subscription, $1.50; 12 pages, 12x14. 

Advertising rates on application. 



POST. — Every evening except Sunday. Inde- 
pendent. Established 1890. Scripps-M c R a e 
Publishing Co., (Inc.), publishers. Subscription, 
S3; sworn average circulation, for year 1910, 14,280*; 
8 to 16 pages, 8 columns; length of columns, 22? 
inches; width, 12 ems. Can use matrices. 

Advertising rates, 7 lines, or more, per agate 
line, run of paper, 3 cents; preferred position, 
3i cents; 5,000 lines or more to be used within 
one year or not less than 6 inches per week for 
52 weeks, 2^ cents a line; for position, 3 cents. 
Classified, 3 cents a line (6 words). Reading 
notices, run of paper, 20 cents a line. Pure 
reading 25 cents a line. No ads. less than 2 
inches given position. Resort.s, publishers, 
schools and colleges, 21/2 cents a line, flat. 



FXJLTON 

BAPTIST FLAG (Thel.— Everv Thursday. 
Baptist. Established 1874. Baptist Flag Publishins!; 
Co., publishers. Subscription, SI. 50; guaranteed cir- 
culation, 12,000; 16 pages, 4 columns; length of col- 
umns, 13 inches; width, 2}/g inches. 

Advertising rates, SI. 20 an inch with discounts 
for space. 



LATONIA. 

KENTUCKY PYTHIAN.— Monthly. K. of 

Pythias. Established 1906. John J. Howe and Lee 
F. Hanks, publishers. .Subscription, SI; estimated 
circulation, 14,000; 8 pages, 9x11. 
Advertising rates on application. 

LEXINGTON 

CENTRAL METHODIST ADVOCATE.— 
Every Thursday. Methodist. Established 1867. 
Central Methodist Advocate Publishing Co. 
(Inc.), publishers. Subscription, $1.50; guar- 
anteed circulation, 8,000; 8 pages, 4 columns; 
length of columns, 12f inches; width, 2 J inches. 

Advertising rates, $1 an inch, with discount 
for space. 



HERALD. — Every morning, including SUN- 
DAY, and BLUE GRASS FARMER, Mondays. 
Daily, Democratic. Weekly, Agricultural. Es- 
tablished daily, 1870. The Lexington Herald Co., 
publishers. Subscription, daily, $6; sworn aver- 
age circulation, daily, 6,971; Sunday, S1.50; sworn 
average circulation, 6,916; weekly, 7,875; daily, 10 
to 16 pages; Sunday, 24 to 48 pages, 7 columns; length 
of columns, 20 inches; width, 2,'fe inches. 

Advertising rates, daily, 50 cents an inch; 
Sunday, 60 cents an Inch; 5 insertions a week, $2; 
7 insertions a week, $2.40; 10 insertions contin- 
uously, $3; special rates for 1, 2, 3 and 4 times a 
week. Open space, within one year, less than 
100 inches, 50 cents an inch; 100 inches, 40 cents; 
200 inches, 32 cents; 400 inches, 24 cents; 600 
inches, 20 cents; 1,000 inches, or more, 16 cents 
an inch; financial statements 50 cents an inch; 
preferred position, 123^ and 25 per cent extra. 
Classified, 1 cent a word, with discount on 3 or 
more insertions. Reading notices, body type, 
20 cents a line; pure and telegraphic reading, 40 and 
50 cents a line. Weekly, 50 cents an inch; 13 times, 
40 cents; 26 times, 30 cents; 52 times, 20 cents an inch, 
per time. 

LEADER. — Every evening except Sunday, 
and SUNDAY MORNING. Republican. Es- 
tablished 1888. Sam J. Roberts, publisher. 
Subscription, daily, $6; Sunday, $1.50; sworn 



NELSON CHESMAN & CO.'S RATE BOOK. 



79 



KENTUCKY 



average circulation for first three months in 1911, 
dailv, 6,528*; average for year 1910, daily, 6,040*; 
Sunday for same period in 1911, 7,887*; average for 
year 1910, 7,413*; daily, 10 to 16 pages (Sunday, 24 to 
32 pages), 7 columns; length of columns, 30 inches; 
width, 238 inches. Can use matrices. 

Advertising rates, daily, or Sunday, per inch, 50 
cents. Open space within one year, 100 inches, 
40 cents an inch; 200 • inches, 32 cents; 400 
inches, 24 cents; 600 inches, 20 cents; 800 inches, 
18 cents; 1,000 inches or more, 16 cents an 
inch; preferred position, 121^2 and 25 per cent extra 
(minimum for position, 3 inches). Reading notices, 
20 cents per larevier line; telegraphic news, first page, 
50 cents a line. Classified, 1 cent a word; discount 
for three or more continuous insertions. 



STOCK FARM (The).— Every Thursday. Trott- 
ing horse interests. Established 1884. Kentucky 
Stock Farm Publishing Co., publishers. Subscrip- 
tion, $2; claimed average circulation, 7,544; 22 pages, 
4 columns; length of columns, 13}! inches; width, 
2)/8 inches. Forms close Tuesday preceding. 

Advertising rates, agate, SI. 12 per inch (minimum 
space). Discount for time and space. 



LOUISVILLE 

ANZEIGER.-- Every morning including SUN- 
DAY and WEEKLY. Wednesdays. German. Dem- 
ocratic. Established, daily, 1848; weekly, 1851. 
Louisville Anzeiger Co., publishers. Subscription, 
daily, $9; claimed circulation, daily, 8,000; Sunday, 
$2; claimed circulation, 11,800; weekly, SI; claimed 
circulation, 12, .500; 8 to 24 pages, 7 columns; length of 
columns, 21 inches; width, 2Ji; inches. Can use 
matrices. Office, 341 Green Street. 

Advertising rates, daily or weekly, agate, 
transient, 5 cents a line; .500 lines, within one 
year, 4 cents a line; 1,000 lines or more, 3^ cents 
a line; Sunday, 7 cents a line; 500 lines, 5 cents; 
1,000 lines, 4 cents; 5,000 lines or more, 3i 
cents a line. Reading notices, 25 cents per 
count line. Classified, 10 cents a line (7 words). 

See advertisement on page 502. 



ARGUS. — Every Thur.sday. German. Inde- 
pendent. Glaubensbote Publishing Co., publishers. 
Subscription, $1; 4 pages, 17x22. Office, 369 East 
Market Street. 

Advertisingrates on application. 



BABY. — Monthlv. Care of babies and chil- 
dren. Established 1902. The Baby Publishing Co., 
publishers. Subscription, $1; estimated circu- 
lation, 10,000; 32 pages or more, and cover, 
2 columns; length of columns, 8^ inches; width, 
2i inches. Office, 400 East Kentucky Street. 

Advertising rates on application. 



BAPTIST WORLD.— Every Thursday. Re- 
ligious. Established 1896. The Baptist World 
Publishing Co., publishers. Subscription, $2; 
claimed circulation, 15,000; 32 pages, 3 columns; 
length of columns, 11^ inches; width, 2i inches! 
Forms close one week in advance. Can use 
matrices. Office, 000 Fourth Avenue. 
_ Advertising rates, agate. 12 cents a line. Spec- 
ial position, 20 per cent extra. Reading notices, 
.^5 cents a line count. Special notices, 25 cents 



KENTUCKY 



per count line; cla.ssified, 1 cent a word. Dis- 
counts, 250 lines, 10 per cent; 500 lines, 15 per 
cent; 750 lines, 20 per cent; 1,000 lines, 25 per 
cent; 2,000 lines and over, 30 per cent. 

CHRISTIAN OBSERVER.— Every Wednes- 
day. Presbyterian. Established 1813. Con- 
verse & Co., publishers. Subscription. $a.50; 
sworn average circulation for six months ending May 
31, 1911, 25,719*; 24 pages, 4 columns; length of col- 
umns, 141 2 inches; width, 2)i inches. Forms close 
one week in advance. Office, 414-416 Third Street. 

Advertising rates, agate, 17 cents a line; over 
50 lines, 16 cents; over 100 lines, 15 cents; over 
250 lines, 14 cents; over 500 lines, 13 cents; over 
1,000 lines, 12 cents; over 2,100 lines, 11 cents; 
over 2,800 lines, 10 cents a line. Preferred posi- 
tion, 20 per cent extra. Reading notices, 25 
cents a line, nonpareil. 



COURIER-JOURNAL (The).— Every morn- 
ing including SUNDAY, and WEEKLY, Wed- 
nesdays. Democratic. Established 1868. Louis- 
ville Courier-Journal Co., publishers. Subscrip- 
tion, daily, $6; claimed circulation, 28,000; Sun- 
day exceeding 53,000; weekly, SI; claimed circu- 
lation, 50,000; daily, 8 to 16 pages; Sunday, 54 to 66 
pages; weekly, 10 to 12 pages, 8 columns; length of 
columns, 22 inches; width, 23.^ inches. Can use 
matrices. Office, Fourth Avenue and Green Street. 

Advertising rates, daily, agate. 15 cents a line; 
Sunday, 18 cents a line; 1,000 lines within one 
year, daily, 12^ cents; Sunday, 15 cents a line; 
3,00(3 lines, daily, 10 cents; Sunday, 12 cents; 
5,000 lines, dailv 8 cents; Sunday, 10 cents; 10,- 
000 lines, daily, 7 cents; Sunday, 9 cents. Schools 
and Summer resorts, daily, 123^ cents a line; Sun- 
day, 18 cents a line, with discount on 26 and 52 
insertions in daily. Local notices, dailj-, 30 cents 
a line; Sunday, 35 cents; city feature, dailj', 40 
cents; Sunday, 50 cents. Reading matter, non- 
pareil, daily, 50 cents; Sunday, 75 cents; minion 
readers, daily, 75 cents; Sunday, $1 per line. 
Classified daily, 10 cents a line; Sunday, 12 cents a 
line. Weekly, display, 35 cents a line. Reading 
notices, nonpareil, $1.25; minion, $1.50 per line. 

FARMERS' HOME JOURNAL.— Every Sat- 
urday. Agricultural Established 1865 ; 
Farmers' Home Journal Co., publishers. Sub- 
scription, $1; claimed average circulation, 15,- 
000; 8 pages, 5 columns; length of columns, 153^ 
inches; width, 23 s inches. Last forms close Thursday 
p. m. preceding. Office, 414 Third Street. 

-Advertising rates, agate, one time. 12 cents 
a line. Space contracts within one year, less than 
250 lines, 11 cents a line; 250 lines, 10 cents; 500 lines, 
9 cents; 1,000 lines, 8 cents; 2,000 lines, 7 c^nts; 5,000 
lines or more, 6 cents a line. Reading notices, brevier, 
25 cents per count line, first time; 15 cents after. 



HERALD (The). — Every morning including 
SUNDAY. Independent Republican. Estab- 
lished 1832. John C. Shaffer, publisher. Sub- 
scription, daily, 1 cent a copy; Sunday, 5 cents; 
claimed average circulation, daily and Sunday, 
31,000; daily, 12 to 72 pages, 7 columns; length of col- 
umns, 2134 inches; width, 23^ inches. Can use ma- 
trices. Office, 415-417 W. Market Street. 

Advertising rates, daily and Sunday, 5 cents per 
agate line. Classified, 1 cent a word. Reading 
notices, 40 cents per count line; first page, SI per count 
line. Minimum space for di.splay, 8 lines. 



80 



NELSON CHESMAN & CO.'S RATE BOOK. 



KENTUCKY 



HOME AND FARM.— Semi-Monthly (1st and 
15th). Agricultural. Established 1876. Home 
and Farm Publishing Co., publishers. Subscrip- 
tion, 50 cents; guaranteed average circulation, 
exceeding 100,000; for year ending April 15, 1911, 
102,030*; 20 to 32 pages, 4 columns; length of col- 
umns, 16 inches; width, 15 ems. Forms close 
5 days in advance. Can use matrices. 

Advertising rates, agate, 60 cents per line, each 
insertion. Special position 10 per cent extra. 
Discounts, 6 consecutive insertions, 10 per cent; 
12 consecutive insertions, 15 per cent; 24 consecu- 
tive insertions, 25 per cent. Space discounts, 
15 per cent on 500 lines; 25 per cent on 1,000 lines; 
25 and 5 per cent on 2,500 lines: 25 and 10 per cent on 
4,000 lines. Reading notices, SI per agate line. 

See advertisement on page 553. 



INLAND FARMER (The).— Every Saturday. 
Agricultural. Established 1902. The Inland 
Farmer Publishing Co., publishers. Subscription, 
$1; guaranteed average circulation. 55,000; 16 to 
24 pages, 4 columns; length of columns, 14 inches; 
width, 2i inches. Forms close Wednesday pre- 
ceding. Office, Atherton Building. 

Advertising rates, agate, 25 cents a line. Pre- 
ferred position, 20 per cent extra. Reading 
notices, 35 cents per nonpareil line. No discount 
for time or space. Minimum space, 5 lines. 

See advertisement on page 519. 



INSURANCE FIELD.— Semi-Monthly. Insur- 
ance. Established 1898. The Insurance Field Co., 
(Inc.) publishers. Subscription, S4..50; claimed cir- 
culation, 6,300; 28 pages, 4 columns; length of col- 
umns, 12 inches; width, 2)^ inches. Can use mat- 
rices. Office, 320 Green Street. _ 

Advertising rates on application. 



KATHOLISCHER G L A U B E N S B O TE.— 
Every Thursday. German. Catholic. I n d e- 
pendent. Established 1866. Katholischer Glau- 
bensbote Publishing Co., publishers. Subscrip- 
tion, $1; claimed circulation, 10,400; 8 pages, 7 
columns; length of columns, 20 inches; width, 2i 
inches. Can use matrices Office, 345 East 
Market Street 

Advertising rates, 30 cents per inch. Special 
position and changed advertisements, 50 cents 
an inch per time. Reading notices, 10 cents a 
line in nonpareil, brevier or long primer type. 
E. O. W. ads., double price. Minimum charge, $1. 



KENTUCKY ELK.— Monthly. Elks. Estab- 
lished 1901. Chas. J. Cruise, editor and publisher. 
Subscription, SI; estimated circulation, 5,000; 30 
pages, 8x11. Office, 426 W. Main Street. 

Advertising rates on application. 

MARKET GROWERS JOURNAL.— Every 
Saturday. Market Gardeners. Established 1907. 
The ISlarket Growers Journal Co., publishers. 
Subscription, $1 : claimed average circulation, 
for year ending March 31, 1911, 19,250; 20 to 32 pages, 
3 columns; length of columns, 10 inches; width, 2% 
inches. Office, Walker Building. 

Advertising rates, agate, 15 cents a line; i 
page, one time, S15; i page, $27.50; one page, 
$50; preferred position, 20 per cent extra. Classi- 
fied (nonpareil), 2 cents a word. Reading notices, 
nonpareil, 25 cents a line. 



KENTUCKY 



MASONIC HOME JOURNAL.— Semi-Month- 
ly (second and fourth Thursdays). Masonic. 
Established 1883. Masonic W. and O. Home, 
publishers and proprietors. Subscription, $1 ; 
guaranteed average circulation, 35,500; 32 pages, 3 
columns; length of columns, 9}'2 inches; width, 2% 
inches. Forms close 1st and 3d Friday preceding. 
Office, First and Avery Streets . 

Advertising rates SI an inch single column, each 
insertion. 



NORTH AND SOUTH.— Monthly (15th). Non- 
partisan. Established 1902. J. L. Godfrey, publisher. 
Subscription, SI; guaranteed minimum circulation, 
10,000; 16 pages, 3 columns; length of columns, 12 
inches; width, 3 inches. Office, 430-32 West Main 
Street. 

Advertising rates, ^ page, one time, $10; l-g page, 
S17.50; }4 page, S30; M page, S37.50; H page, S55; one 
page, $100. 

OUR COUNTRY.— Monthly. Farmers family. 
Established 1899. Home & Fireside Co., pub- 
lishers. Subscription, 25 cents; guaranteed circula- 
tion, 20,000; 16 pages, 3 columns; length of col- 
umns, 10 inches; width, 2^ inches. Forms close 
20th preceding month. Office , Commercial Build- 
ing. 

Advertising rates, agate, 5 cents a line flat. 



PENTECOSTAL HERALD.— Every Wednes- 
day. Methodist Episcopal. Established, 1889. 
Pentecostal Publishing Co., publishers. Sub- 
scription, $1; guaranteed average circulation, 
27,498; 16 pages, 4 columns; length of columns, 
13 inches; width, 2^ i inches. Forms close one 
week in advance. Office, 317 W. Walnut Street. 

Advertising rates, $3 an inch, with discounts 
for space. 

POST. — Every evening except Sunday. Inde- 
pendent. Established 1873. Incorporated 1903. 
Evening Post Co., publishers. Subscription, S3: 
sworn average circulation for six months ending 
March 31, 1911, 39,769*; 10 to 24 pages, 7 columns; 
length of columns. 21J^ inches: width, 14 ems. Can 
use matrices. Office, 317 W. Walnut Street. 

Advertising rates, agate, 12}^ cents a line; 
open space, within one year, 1,000 lines 8 cents a 
line; 3,000 lines, 7 cents; 5,000 lines, 6 cents a 
line. Preferred position, 20 per cent extra. Clas- 
sified, 1 cent a word. Reading notices, per line, 
under 100 lines, 50 cents; 100 lines, 45 cents; 
200 lines, 40 cents; 600 lines, 30 cents; 1,000 lines 
25 cents a line; telegraphic readers, $1 per line. 



SOUTHERN FARMER'S GAZETTE.— Month- 
ly. Agricultural. Established 1903. Southern Farm- 
er's Gazette Publishing Co., publishers. Subscription 
75 cents; 20 pages, 11x16. Office, Paul Jones Building. 

Advertising rates on application. 



TIMES. — Every afternoon except Sunday. 
Democratic. Established 1884. Louisville Times 
Co , publishers. Subscription. $5; sworn aver- 
age circulation for year 1910, 48,834; 12 to 28 pages 8 
columns; length of columns, 22 inches; width, 2ts 
inches. Can use matrices. Office, 503 Fourth 
Avenue. 



NELSON CHESMAN & CO.'S RATE BOOK. 



81 



KENTUCKY 



Advertising rates, agate, 15 cents per line; 1,000 
lines, within one year, 10 cents a line; 2,000 lines, 9 
cents; 3,000 lines, 8 cents; 5,000 lines or more 7 cents 
a line; position, 10 and 25 per cent extra. Classified, 
1 cent a word. Reading notices, nonpareil, solid, 40 
cents per line; telegraphic readers, SI a line. 



WINE AND SPIRIT BULLETIN (The).— 
Monthly, Trade. Established 1886. Bulletin Pub- 
lishing Co., publishers. Subscription, $5; 102 pages, 
11x14. Office, American National Bank Building. 

Advertising rates on application. 



KENTUCKY 



WESTERN RECORDER.— Every Thursday. 
Baptist. Established 1825. Baptist Book Concern 
publishers. Sub.scription, S2; estimated circulation, 
12,150 net; 16 pages, 5 columns; length of columns, 
15 inches; width, 2J^ inches. Office, 642 Fourth 
Avenue. 

Advertising rates, agate, 12 cents a line. Spec- 
ial position, 20 per cent extra. Discounts, 250 
lines, 10 per cent; 500 lines, 15 per cent; 750 lines, 
20 per cent; 1,000 lines, 25 per cent; 2,000 lines, 
and upward, 30 per cent. Reading notices, 25 
cents a line. 

See advertisement on page 484. 



PADUCAH 

NEWS DEMOCRAT— Every morning except 
Monday. Democratic. Established 1872. Dem- 
ocrat Publishing Co., (Ltd.), publishers. Sub- 
scription, $6; guaranteed average circulation, for 
three months ending March 31, 1911, 6,800; 
8 to 32 pages, 7 columns; length of columns, 21 >^ 
inches; width, 2% inches. Can use matrices. 

Advertising rates, 30 cents an inch; 300 inches, 
within one year, 23 cents an inch; 500 inches, 
21 cents; 1,000 inches, or more, 17^ cents an 
inch. Reading notices, 20 cents a line; business 
notices, 10 cents a line; in city lines, 12i cents 
a line. Classified, 1 cent a word. 



SUN. — Every evening except Sunday. Repub- 
lican. Established 1896. Sun Publishing Co., 
(Inc.), publishers. Subscription, $5.20; guaran- 
teed average circulation for last six months in 

1910, 6,645* (average for six months endingMay 31, 

1911, 6,.543*); 8 pages, 7 columns; length of columns, 
2054 inches; width, 2^ ^ inches. 

Advertising rates, 30 cents an inch; 200 inches, 
25 cents; 400 inches, 22}^ cents; 600 inches, 20 
cents; 800 inches or more, 17J^ cents. Classified, 
1 cent a word first insertion; yi cent each subsequent 
insertion; per month, 50 cents a line. Reading 
notices, 12J^ cents a line; pure reading news heading 
or bold faced capitals, 20 cents a line, with time and 
space discounts. 



LOUISIANA 



ALEXANDRIA 

BAPTIST CHRONICLE.— Every Thursday. 
Baptist. Established 1886. R. M. Boone, editor and 
proprietor. Subscription, $2; 16 pages, 4 columns; 
length of columns, 12 inches; width, 23^6 inches. 

Advertising rates, 40 cents an inch, with discount 
for space. 

CROWLEY 

RICE JOURNAL AND SOUTHERN FAR- 
MER (The).— Monthly. Agricultural. Estab- 
lished 1898. The Signal Printing Co.. Ltd., pub- 
lishers. Subscription, ?1; estimated circulation, 
8,000; 32 pages, 4 columns; length of columns, 
I2I2 inches; width, 2J^ inches. Forms close 20th 
preceding month. Can use matrices. 

Advertising rates, SI an inch, each insertion. 
Preferred positions extra. Reading notices, 15 
cents a line. Discounts, six months, 10 percent; 
one year, 25 per cent. 



NEW ORLEANS 

ABEILLE (L'). — Every morning except Mon- 
day, and WEEKLY, Saturdays. French. Demo- 
cratic. Established 1827. New Orleans Bee 
Publishing Co., publishers. Subscription, daily, 
$12; sworn average circulation, daily, 15,910*; (Sun- 
day, S2; average circulation, 17,602*); weekly, S3; 
guaranteed circulation, 18,118*; daily, 8 pages (weekly, 
12 pages), 7 columns; length of columns, 20 inches; 
width, 2 inches. Oflace, 323 Chartres Street. 



Advertising rates, agate, 10 lines, or more 
daily, 15 cents a line; 2 times, 25 cents; 6 
times, 60 cents; 12 times, 90 cents; one month, 
$1.50; three months, 5 per cent discount; six 
months, 10 per cent; one year, 25 per cent dis- 
count. Preferred position extra. Classified, 10 
cents a line; one week, 50 cents; one month, 
$1.50; educational and summer resorts, same as 
classified (no extra charge for display). Read- 
ing notices, 25 and 30 cents a line, with discounts. 
Sunday only 15 cents a line each insertion; 
weekly, same rates as daily for transient ads.; 
long time contracts, 2-7 of daily rates. 
See advertisement on page 470. 

CATHOLIC CHURCHMAN.— Every Tues- 
day. Catholic. Established 1907. Catholic 
Churchman Co., publishers. Subscription, $2; 
claimed average circulation, 18,200; 16 pages, 
4 cplumns; length of columns, 12 inches; width, 
2i inches. Can use matrices. Forms close one 
week in advance. 

Advertising rates, agate, 10 cents a line Read- 
ing notices, 15 cents a line. 

See advertisement on page 470. 

CHRISTIAN ADVOCATE.— Every Thurs- 
day. Methodist. Established 1850. Chas. O. 
Chalmers, publisher. Subscription, .$1.50; guar- 
anteed average circulation, 7,500; 16 pages, 4 
columns; length of columns, 12^ inches; width, 
2i inches 

Advertising rates, $1 an inch, with discount 
for space. 



82 



NELSON CHESMAN & CO.'S RATE BOOK. 



LOUISIANA 



COURRIERE DEL SUD.— Every Saturday. 
Italian. Independent. Established 1907. Courier 
Publishing Co., publishers. Subscription, $2; 
estimated circualtion, 5,000; 8 pages, 15x22. 
Office, 1118 Decatur Street. 

Advertising rates on application. 



GULF STATES FARMER— Monthly. Agri- 
cultural. Established 1910. E. O. Wild, publisher. 
Subscription, 25 cents; 32 pages, 4 columns; length 
of columns, 13 inches: width, 2J^ inches. Office, 
Audubon Building. 

Advertising rates, agate, 15 cents a line. Dis- 
count, 10 to 25 per cent on 3 to 12 months. Addi- 
tional discount for space. Classified, 5 cents a 
word. 



ITEM. — Every evening except Sunday, SUN- 
DAY MORNING. Independent. Established 
1877. James M. Thomson, publisher. Subscrip- 
tion, dailv, $7; sworn average circulation, for first 
six months in 1911, daily, 35,238*; Sunday, 34,103*; 
14 to 56 pages, 7 columns; length of columns, 20 inches; 
width, 2)/6 inches. Can use matrices. Office, 336 
Camp Street. 

Advertising rates, agate, 15 cents a line; 2 or 
more insertions, 10 cents a line; 1000 lines, with- 
in one year, 8 cents; 2,500 lines, 7 cents; 5,000 
lines, 6i cents; 7,000 lines, or more, 6 cents a 
line; preferred position extra. Resorts and Schools 
7 cents a line, fiat. Local notices, 25 cents per 
count line; pure reading, 50 cents a line; tele- 
graphic readers, $1 a line. Classified, 1 cent a 
word. 

See advertisement on page 478. 



JEWISH LEDGER.— Every Friday. Jewish. 
Established 1895. A. Steeg, publisher. Sub- 
scription, $2; 32 pages, 4 columns; length of col- 
umns, 11 M inches; width, 2'6 inches. Office, 



938 Lafayette Street. 
Advertising rates, 
count for space. 



GO cents an inch with dis- 



MORNING STAR.— Every Saturday. Cath- 
olic. Established 1868. The Morning Star Publish- 
ing Co., publishers. .Subscription, $2; estimated 
circulation, 7,500; 8 pages, 7 columns; length of col- 
umns, 20^2 inches; width, 2J4 inches. Office, 43 
Common Street. 

Advertising rates, 50 cents an inch. 



NATIONAL TRAVELER.— Monthly. Com- 
mercial Travelers. Established 1897. Dick B. Will- 
iams, editor and publisher. Estimated circulation, 
42,000; 32 pages, 7x10. 

Advertising rates on application. 



NEUE DEUT.SCHE ZEITUNG.— Every Wed- 
nesday and Saturday. German. Non-political. Es- 
tablished 1907. Oscar Grillo, editor and publisher. 
Subscription, $3 both editions ($2 either edition 
alone) ; 8 pages, 15x22. Office, 508 Poydras Street. 

Advertising rates on application. 



NEWS. — Every evening except Sunday. In- 
dependent. Established 1891. The New Orleans 
Publishing Co., publishers. Claimed average 
circulation for year 1910, 13,785; 8 to 24 pages, 
7 columns; length of columns, 21 J inches; width, 
2i inches. Can use matrices. Office, 445 
Camp Street. 



LOUISIANA 



Advertising rates, agate, 10 cents a line; one 
week, 40 cents; one month, SI; 4 times a week, 
75 per cent of daily rates; 3 times a week, 60 per 
cent; 2 times a week, 45 per cent; 1 time a week, 
30 per cent. Open space within one year, 100 
lines, 10 cents a line; 250 lines, 8 cents; 500 
lines, 7 cents; 750 lines, 6 cents; 1,000 lines, 
5 cents; 2,500 lines, 4 cents; 5,000 lines, 3i cents; 
7,500 lines, 3 cents; 10,000 lines, or more, 2i cents 
a line; discounts on time contracts, three months, 
5 per cent; six months, 10 per cent; nine months, 
15 per cent; one year, 25 per cent. Preferred 
positions, 10 and 20 per cent extra. No adver- 
tising space on first page. Classified, 5 cents a 
line; one week, 25 cents; one month, 75 cents. 
Reading notices, 25 cents a line; business notices, 
10 cents a line 

PICAYUNE.— Every morning including SUN- 
DAY, and TWICE A WEEK PICAYUNE. Mon- 
days and Thursdays. Independent D e m o- 
cratic. Established 1837. Nicholson Publishing 
Comoanv, Ltd., publishers. Subscription, dailv, 
$12; estimated circulation, 25,000 (Sunday, $2; 
40,000); twice a week; $1; estimated circulation, 
23,000; 12 to 16 pages (Sunday, 40 to 48 pages; 
twice-a-week, 10 pages), 7 columns; length of col- 
umns, 21 inches; width, 2 inches. Can use ma- 
trices Office, 326-328 Camp Street. 

Advertising rates, agate, daily, 10 lines or more, 
15 cents a line; subsequent consecutive insertions, 
10 cents a line; one month, $1.80; one inch, per 
month, S25.20; 1 time a week, 30 per cent of every 
day rate; 2 t. a. w., 45 per cent. Sundays and 2 
t. a. w., 60 per cent; Sundays and e. o. d., or 4 
t. a. w., 75 per cent of daily rate. Sunday only, 15 
cents a line, each insertion. Open space, within 
one year, 2,500 to 5,000 lines, display, or classified, 
daily, 8 cents a line; Sunday, 10 cents; 5,000 to 
10,000 lines, daily, 7 cents; Sunday, 9 cents a line. 
Discounts, three months, 5 per cent; six months 
10 per cent; nine months, 15 per cent; one year, 
25 per cent. Classified, daily or Sunday, 10 cents 
a line (6 words) ; one week, 60 cents (7 consecu- 
tive insertions); 6 cents a line each subsequent 
consecutive insertion; top of column or next 
reading, i extra; both together, 40 per cent 
extra. Reading notices (nothing less than three 
lines), solid nonp.areil 25 cents; leaded, 30 cents 
per line, per time; by the month, $4 and $5, 
respectively; telegraphic readers, 50 cents a 
line. Twice-a-week Picayune, one time, same 
as daily; by the month, 1 t. a. w., 30 per cent of 
daily rate; for both editions, 40 per cent of 
daily rate. 

SOUTHERN BUCK (The).— Monthly. Elks. 
Fraternal. Established 1900. Aubrey Murray, pub- 
lisher. Subscription, SI; sworn circulation exceeding 
7,000; 40 pages, 2 columns; length of columns, 8 inches; 
width, 15 ems. Office, Board of Trade Building. 

Advertising rates, $1.50 an inch; per page, $24. 
Further rates on application. 



SOUTHWESTERN CHRISTIAN ADVO- 
CATE. — Every Thursday. Methodist Episcopal. 
Established 1866. Eaton & Mains, publishers. 
Subscription, $1.25; estimated circulation, 11,500; 
16 pages, 4 columns; length of columns, 13§^ inches; 
width, 2.. inches. Office, 631 Baronne Street. 

Advertising rates, agate, 4 cents a line. Read- 
ing notices, 8 cents a line. Preferred position, 
20 per cent additional. 



NELSON CHESMAN & CO.'S RATE BOOK. 



S3 



LOUISIANA 



STATES. — Every evening except Sunday, 
SUNDAY MORNING. Democratic. Estab- 
lished 1S79. D.iily States Publishing Co., pub- 
lishers. Subscription, daily, S7; sworn average circu- 
lation for year 1910, dai!v and Sunday, 23,186*; for 
March, 1911, 25,020* net; .-Vpril 1911, average 26,61.3*; 
May, 1911, 27,449; daily, 12 to 20 pages; Sunday, 
32 to 46 pages, 7 columns; length of columns, 21 inches; 
width, 2 inches. Can use matrices. Office, 406-408 
Camp Street. 

Advertising rates, agate, daily or Sunday, 
10 lines or more, one time, 10 cents a line; 1 
t. a. w. for three months, 8 cents a line; six 
months, 7 cents; twelve months, 6 cents a line, 
per time; 2 t. a. v/. for one month, 8 cents; three 
months, 7 cents; six months, 6 cents; 1 year, 5 
cents a line per time; 3 t. a. v/. for one month, 
7 cents; three months, 6 cents; six months, .5 
cents; 1 year, 4 cents a line per time. Open 
sp.ace within one year less than 1,000 lines, 10 
cents a line; 2,000 lines, 8 cents; 3,000 lines, 7 
cents; 5,000 lines, 6 cents; 10,000 lines or more, 
5 cents. Special positions, extra. Classified 1 
cent a word. Reading notices, 25 cents a line, 
nonpareil; 15 times or more, 10 cents a line; 
telegraphic readers, 30 cents a line. No display 
on first page. 

See advertisement on page 418. 



LOUISIANA 



TIMES-DEMOCRAT.— E very morning, in- 
cluding SUNDAY, and SEMI-WEEKLY, Tues^ 
days and Fridays. Democratic. Established 
1863. Times-Democrat Publishing Co., proprie- 
tors. Subscription, daily, $12; claimed circula- 
tion, daily, 24,000; (Sunday, 39,000); semi-weekly, 
$1; estimated circulation, 15,000; 16 pages, 7 
columns; length of columns, 20 6/7 inches. Can 
use matrices. 

-■Advertising rates, agate, daily, 10 lines or more 
15 cents a line; 2 times, 12 '2 cents; 3 times, 12 
cents; one week, 10 cents; one month, 6 cents; 
three months, 5^4 cents; six months, 5''2 cents; one 
year, 4J'2 cents a line; 3 t. a. w., one month, Sj^ 
cents; three months, 8 cents; six months, 7J^ 
cents; one year, 6 cents; 2 t. a. w., one month, 9 J 
cents; three months, 9 cents; six months, 8 cents; 
one year, 7 cents; Sunday only, 15 cents a line; 
three months, 14V cents; six months, 13y cents; 
nine months, 12J cents; one year, llj- cents. 
Open space within one year 500 to 2,500 lines 
(not less than 350 lines within 30 days), daily, 
or Sunday, 12 cents a line; 2,500 dailj', 8 cents; 
Sunday, 10 cents a line; 5,000 lines, or more, 
daily, 7 cents; Sunday, 9 cents. Position, 25 and 
40 per cent extra. Reading notices, daily or Sun- 
day, solid, 25 cents a line; leaded, 30 cents a 
line, with discount on 100 lines, and over. Class- 
ified, daily or Sunday, 10 cents a line, with dis- 
count on one week, or longer. Educational and 
summer resorts, same as classified (display 
type and cuts allowed). Semi-Weekly, display, 
15 cents a line; 4 times, 1 time a week, 10 cents 
a line; 9 times (both issues), 7=J cents a line; 
1,000 lines, or more, within one year, 6 cents a 
line. 

See advertisement on page 462. 



TRUCKER AND FARMER.— Monthly. 
Agricultural. Established 1909. The Trucker & 
Farmer Publishing Co., publishers. Subscription, 
SI; claimed average circulation for three months 
ending March 1911, 22,040; for April 1911, 23,809; 
24 pages, 10x16. Office, 302 Camp Street. 

Advertising rates, $2.24 an inch; 201 to 600 lines, 15 
cents per agate line; 601 to 1,000 lines, 14 cents; 1,001 to 
2,000 lines, 13 cents; 2,000 to 5,000 lines, 12 cents; 
5,000 to 8,000 lines, 11 cents a line. 

See advertisement on page 468. 



UNITED LABOR JOURNAL.— Every Satur- 
day. Labor. Established 1897 The .United 
Labor Journal Co.. publishers. Subscription. SI; 
claimed average circulation, 24,200; 16 pages. 
4 columns; length of columns, 12 inches; width, 
2J inches. Can use matrices. 

Advertising rates. $1.40 an inch. Classified, 
10 cents a line. (6 words). Reading notices, 25 cents 
a line. 

See advertisement on page 470. 



WOMAN'S ERA.— Monthly except July and 
August. Established 1910. Woman's Era Pub- 
lishing Co., publishers. Subscription, $1.50; 
estimated circulation, 25,000; 80 pages, one col- 
umn; length of column, 7 inches; width, 4 inches. 

Advertising rates, agate, 40 cents a line; per 
page, $45. 



Y. H. M. A. MAGAZINE.— Semi-monthly. 
Jewish. Established 1903. Herman J. Seiferth. 
editor. Subscription $1; 20 pages, 10x14. Office, 
St. Charles Avenue and Ohio Street. 

Advertising rates on application. 



SHREVEPORT 

TIMES.— Every morning including SUNDAY . 
and TWICE A WEEK, Tuesdays and Fridavs. 
Democratic. Established 1872. The Times Publish- 
ing Co., publishers. Subscription, daily. $7.50; 
claimed average circulation, daily, 9,750; Sunday 
13,100; twice a week, SI; 10,100 daily, 10 to 48 pages; 
Twice-a-Week, 8 to 12 pages, 7 columns; length of 
columns, 22 inches; width, 2J^ inches. Can use 
matrices. 

Advertising rates, daily or Sunday, agate, 6 
cents a line; 1,000 lines within one year, 4 cents a 
line : full position, 5 cents ; 3,000 lines, 3i cents ; full 
position 4J^ cents; 5,000 lines, 3 cents; full posi- 
tion, 3 J4 cents; 7,000 lines or more, 2)4 cents; full 
position, 3 cents a line Reading notices, 100 
lines, 10 cents a line; discount on 500 lines and 
over. Educational and resorts, 33^ cents a line, 
flat. Semi-Weekly, display, 5 cents a line. 

See advertisement on page 440. 




84 



NELSON CHESMAN & CO.'S RATE BOOK. 



MAINE 



AUGUSTA 

AMERICAN WOMAN (T h e).— M o n t h 1 y. 
Household. Literary. Established 1S91. The 
Vickery & Hill Publishing Co., publishers. Sub- 
eription. 25 cents; guaranteed average circu- 
lation, 500,000*; 32 pages, 4 columns; length of columns, 
l^yi inches; width, 2i;i inches. Forms close 10th 
preceding month. 

Advertising rates, agate, $2 a line. Reading 
notices, $2.67 per agate line; i page (378 lines), 20 
per cent discount; one page, 25 per cent dis- 
count; 15 per cent discoimt from above line rates 
on advertisements of 200 lines or over in any 
one issue. 

See advertisement on inside back cover. 



COMFORT.— Monthly. Literary. E s t a b- 
lished 1888. \V. H. Gannett, publisher, (Incorp.). 
Subscription. 25 cents; sworn average circula- 
tion for three months ending May 1910, 1,258,033*; 
24 to 48 pages, 4 columns; length of columns, 
15M inches; width, 2% Inches. Forms close 15th 
preceding month. 

Advertising rates, per agate line, S5. 175 lines in 
one issue for one advertiser, $4.50 a line; 200 lines 
$4.15; }4, page (212 lines). $4 a line; 350 lines, $3.75 a 
line; 400 lines, $3.50; )■> page (424 lines), S3.50 a line; 
700 lines, $3.20; one page (848 lines), $3 a line; back 
cover, $3.25 a line. Reading notices (nonpareil) 
$7; per line. 

See advertisement on colored insert. 



FARM WORLD. (The)— Monthly, Agricul- 
tural. Estabnshed 1906. Vickery & Hill Pub- 
lishing Co., publishers. Subscription, 25 cents; 
guaranteed average circulation, 200,000*; 24 
to 32 pages, 4 columns; length of columns, 
13J inches; width, 2i inches. Forms close 20th 
preceding month. 

Advertising rates, agate, $1 a line; 200 lines 
in one issue for same advertiser, 25 per cent dis- 
count; i page, one time, 30 per cent; 1 full page, 
35 per cent discount. 

See advertisement on inside back cover. 



JOURNAL. — Every morning except Sunday. 
Republican. Established, 1870. Burleigh & 
Flynt, publishers. Subscription, $6; sworn aver- 
age circulation for year 1910, 9,319*; 12 pages, 7 col- 
umns; length of columns, 20 inches; width, 2},^ inches. 

Advertising rates, electrotyped matter, or 
standing advertisements, daily, 1 inch, one time, 
75 cents; one week, $2; one month, S5.40; three 
months, S13.50; six months, $24; one year, 842. 
e. o.d, I of daily rates. Special position, extra. 
Open space used within one year, 100 inches, 30 
cents an inch; 250 inches, 25 cents; 500 inches, 22 
cents; 1,000 inches, 20 cents an inch. Classified, 4 
lines, one time, 15 cents; one week, 50 cents. 
Reading notices, leaded, 25 cents per count line; 
solid, among paid reading matter, 10 cents a 
line. Nonpareil business notices, 10 cents a line, 
first time; 6 cents a line each subsequent insertion. 



MAINE FARMER.— Every Thursday. Agri- 
cultural. Established 1832. Maine Farmer Pub- 
lishing Co., publishers. Subscription, $1; claimed 
circulation. 10,727; 8 pages, 7 columns; length 
of columns, 203^ inches; width, 2J6 inches. 

Advertising rates, agate, 7 cents a line; 2 or 
3 times, 5 cents a line; 4 or more times, 4^ cents; 
500 lines, within one year, 4J cents a line; 1,000 
lines, 43^ cents; 5,000 lines, 4 cents a line. Posi- 
tion, extra. Classified, 1 cent a word. 



NEEDLECRAFT.— Monthly. Needleworker. 
Established 1909. Vickery & Hill Publishing 
Co., publishers. Subscription, 25 cents; guaran- 
teed circulation, 300,000; 24 to 32 pages, 4 columns; 
length of columns, 13}^ inches; width, 214 inches. 
Forms close 30th of second preceding month. 

Advertising rates, agate, $1.50 a line; 200 lines, 
display, one time, 15 per cent discount; J-^ page 
(378 lines), 20 per cent; full page, 25 per cent. 
No medical advertisements accepted. 

See advertisement on inside back cover. 



VICKERY & HILL LIST.— (Consisting of 
three publications: HEARTH AND HOME, 
GOOD STORIES and HAPPY HOURS). 
Monthly. Household. The Vickery & Hill 
Publishing Co., publishers. Subscription, 25 
cents; 32 pages, 4 columns; length of columns, 13}^ 
inches; width, 2}4, inches; combined guaranteed 
average circulation, 1,250,000*. Forms close 10th 
of preceding month. 

Advertising rates, for the combination on the 
three papers, $5 a line; 200 lines in any one issue, 
to one advertiser, 15 per cent discount; i page 
(378 lines), 20 per cent discount; one page, 
25 per cent discount. Reading notices, $6.67 per 
agate line, each insertion to cover the three 
papers. 

See advertisement on inside back cover. 



BANGOB 

COMMERCIAL. — Every evening except Sun- 
day, and WEEKLY COMMERCIAL FARMER 
AND VILLAGER, Thursdays. Daily. Inde- 
pendent. Weekly, family and agriciiltural. 
Established daily, 1872; weekly, 1838. J. P. Bass, 
Publishing Co., publishers. Subscription, daily, 
$6; guaranteed average circulation, for first six months 
in 1911, daily, 10,584*; weekly, 26,701*; for year, 
1910, daily, 10,199*; weekly, average circulation 
for yea 1910, 27,275; daily, 12 to 20 pages (weekly, 
16 pages), 8 columns; length of columns, 21}'4 inches; 
width, 2) 8 inches. Can use matrices. 

Advertising rates, daily, 1 inch, one time, 75 
cents; 3 times. $1.50; 1 week, $2; 1 month, $6; 
three months, $15; six months, $27; one year, $48; 
special position extra; e. o. d., %; two times a 
week, i:one time a week, 1 daily rates. Open 
space within one year, 100 inches, 40 cents an 
inch; 250 inches, 35 cents an inch: 500 inches, 30 
cents; 1,000 inches, or more, 25 cents an inch 



NELSON CHESMAN & CO.'S RATE BOOK. 



85 



MAINE 



Full position on open space contracts, 5 cents per 
inch additional. Classified, 5 cents a line; 50 
cents per week for 30 words; additional space 2 
cents a word. Reading notices, 15 cents a line; 
pure readers, 25 cents per count line; telegraphic 
matter, 35 cents per count line. Weekly, 
one inch, one time, $1.50; one month, $5; 
three months, $14; six months, $27; twelve 
months, $52; agricultural section (agricultural 
ad vs., only inserted on first page), 25 per cent 
additional. Full position, 25 per cent extra. 
Open space within one year in weekly, 1,400 lines, 
9 cents a line; 2,800 lines, 8 cents; 4,200 lines, 7 
cents a line. Reading notices, 25 cents per count 
line; pure readers, 50 cents a line. 



MAINE 



NEWS. — Every morning except Sunday, and 
SEMI-WEEKLY, Tuesdays and Fridays. Re- 
publican. Established 1889. Bangor Publish- 
ing Co., publishers. Subscription, daily, $6; sworn 
average circulation for year 1910, daily, 11,985*; 
semi-weekly, 81; claimed circulation, 5,403: 10 pages 
or more, 7 columns; length of columns, 213-2 inches 
width, 23 s inches. Can use matrices. 

Advertising rates, nonpareil, 1 inch, one time, 
50 cents; one week, $1.75; one month, $5.20; three 
months, $12.60; six months, $23.40; one year, $40. 
Open space used within one year, 150 inches, 35 
cents an inch; 250 inches, 30 cents; 500 inches, 25 
cents; 1,000 inches, 20 cents an inch. E, O. D., 
5 of daily rates; position, 10 and 25 per cent extra. 
Reading notices, brevier, 20 cents a line; by the 
week, 15 cents; pure readers, 25 cents per count 
line; telegraphic readers, 35 cents, brevier line. 
Semi-weekly, 1 inch, one week, $1.25; one month, 
$3.50; three months, $7.50; six months, $13; one 
year, $24; one time a week, f semi-weekly rates. 



CALAIS 

ADVERTISER. — Every Wednesday. Re- 
publican. Established 1836. Advertiser Pub- 
lishing Co., publishers. Subscription, 25 cents 
in County; $1 outside; claimed circulation, 6,200; 
8 to 12 pages, 6 columns; length of columns, 20 
inches; width, 2^^ inches. 

Advertising rates, 25 cents an inch; $7.50 on 
yearly contract. 



FAIRFIELD 

TURF, FARM AND HOME.— Every Wednes- 
day. Established 1893. Turf Publishing Co., 
publishers. Subscription, $1.50; estimated cir- 
culation, 6,000; 16 pages, 4 columns; length of 
columns, 14 inches; width, 2 inches. 

Advertising rates, 30 cents an inch, each in- 
sertion. 



LEWISTON 

JOURNAL. — Kvery evening except Sunday, 
and WEEKLY, Wednesdays. Independent Re- 
publican. Established daily, 1861; weekly, 1847. 
Lewiston Journal Co., pubhshers. Subscription, 
daily, $6; claimed circulation, dail.v, 7,910; weekly, 
$2; claimed circulation, 17,501; daily, 10 to 32 
pages; Saturday issue of daily and weekly, 24 to 
36 pages, 7 columns; length of columns, 21 inches; 
width 2J^ inches. Can use matrices. 

Advertising rates, daily, agate, 5 cents a line, 
with discount on 500 lines and over; weekly, 9 cents 
a line, with discount on 250 lines and over. 



SUN. — Every morning except Sunday. In- 
dependent. Established 1893. George W. Wood, 
publisher. Subscription, S5; sworn average circula- 
tion for year, 1910, 5,440*; 8 to 12 pages, 7 columns; 
length of columns, 2032 inches; width, 23-6 inches. 

Advertising rates, 50 cents an inch; one week, 
•SI. 50; one month, $4.50; three months, $11.25; =ix 
months, $19.50; one year, $31. .50; 100 inches, within 
one year, 30 cents an inch; 250 inches, 25 cents; 500 
inches, 20 cents; 750 inches, 17J-2 cents; 1,000 inches, 
or more, 15 cents an inch. Position extra. Reading 
notices, 10 cents a line first insertion; 6 cents after. 
Reading notices or telegraphic matter 20 cents per 
count line. Classified 24 words, 3 times 25 cents. 



PHILLIPS 

MAINE WOODS.— Every Thursday. Fish and 
Game. Outing and Hotel. Established 1877. J. 
W. Brackette Co., publishers. Subscription, $1.50; 
sworn average circulation for year 1910, 6,208*; Out- 
ing edition, 8 pages; local edition, 10 to 12 pages, 
5 columns; length of columns, 18 inches; width, 2}/$ 
inches. 

Advertisins rates, 94 cents an incli; one month, 
$3.24; three months, $6.59; six months, $10.40; one 
year, $15.60; local edition alone, 40 per cent of above 
rates. Reading notices, double display rates. 



PORTLAND 

EASTERN ARGUS.— Every morning, except 
Sunday. Democratic. Established 1803. East- 
ern Argus Publishing Co., publishers. Subscrip- 
tion, $6; claimed average circulation, daily, 
5,400; 10 to 16 pages, 7 columns; length of columns, 
20 inches; width, 23-8 inches. Can use matrices. 
Office, 99 Exchange Street. 

Advertising rates, nonpareil, 1 inch, one time, 
75 cents; two times, $1; three times, $1.25; 
one week, $2; one month, $4.25; three months, 
$12.75; six months, $22; one year, $40. E. O. 
D., § daily rate; i inch, J of one inch rate. Open 
space within one year, 200 inches, 25 cents; 350 
inches, 22 cents; 500 inches, 20 cents; 1,000 inches, 

17 cents an inch. Reading notices, 15 to 25 cents 
a line. 

EXPRESS. — Every evening except Sunday. 
Republican. Established 1882. Evening Ex- 
press Publishing Co., publishers. Subscription, 
$5; sworn average circulation for year 1910, 16,936*; 

18 to 28 pages, 7 columns; length of columns, 20 inches; 
width, 23"8 inches. Can use matrices. Office, 13 
Monument Square. 

Advertising rates, daily, per inch, one time, 
$1; 3 times, $1.80; one week, $3; one month, 
$9; three months, $21; six months, $39; one year, 
$67.50. Larger space, pro rata; i inch advs., 
J of an inch rate; no display on first page. E. 
O. D., § of daily rate; preferred positions extra. 
Open space, within one year, 100 inches, 60 
cents an inch; 250 inches, 50 cents; 500 inches, 
45 cents; 1,000 inches, or more, 40 cents an inch. 
Extra composition oftener than one time a week, 10 
cents an inch. Reading notices, 25 cents a line, 
with discount on 100 lines and over. Pure and 
telegraphic readers, 30 cents a line; first page, 
50 cents. Classified, 1 cent a word for each 
two consecutive insertions; business notices and 
personals, 2 cents a word. 



86 



NELSON CHESMAN & CO.'S RATE BOOK. 



MAINE 



PRESS.— Every morning Including SUNDAY. 
Republican. Established 1862. Portland Pub- 
lishing Co., publishers. Subscription, $6, by 
carrier; $3 by mail. Claimed average circulation, 
5,768; Sunday, $1.50; claimed circulation, 4,100; 
8 to 16 pages, 7 columns; length of columns, 20 
inches; width, 2}-8 inches. Can use matrices. 
Office, 97 Exchange Street. 

Advertising rates, 1 inch, one time, 7^ 
cents>", one week, $2; one month, $4.25; thre^ 
months, $12.75; six months, $22; one year, $40'> 
position, extra. E. O. D., § daily rates. Specia' 
position, 25 per cent additional. Reading no- 
tices, 15 and 25 cents a line. 



SUNDAY TELEGRAM:— E very Sunday. 
Independent. Established 1887. Evening Ex- 
press Publishing Co., publishers. Subscription, 
$1..50; sworn average circulation for year 1910, 
11,265*; 16 to 28 pages, 7 columns; length of columns, 
20 inches; width, 2lg inches. Can use matrices. 
Office, 13 Monument Square. 

Advertising rates, per inch, one time, 75 cents; 
one month, $2.25; three months, $6; six months, 
$9; one year, $15. Position, extra. Open space 
within one year, 100 inches, 40 cents an inch; 250 
inches, 35 cents; 500 inches, 33 cents; 1,000 inches, 
30 cents an inch. Extra composition, 10 cents 
an inch. Reading notices, 25 cents a line; pure 
and telegraphic readers, 30 cents a line; 20 per 
cent discount from fixed space rates when same 
advertisement appears in the Evening Express. 
Classified, 1 cent a word each insertion; business 
notices and personals, 2 cents a word. 



MAINE 



WELCOME GUEST.— Monthly. Familv. 
Established 1887. The F. J. Smith Co., Inc., pub- 
lishers. Subscription, 25 cents; guaranteed cir- 
culation, 75,000; 24 pages, 4 columns; length 
of columns, 13J inches; width, 2J inches. Can 
use matrices. Forms close 25th of preceding 
month. 

Advertising rates, agate, 35 cents a line. 



WATERVILLE 

CIVIC LEAGUE RECORD.— Monthly. Re- 
form. Established 1900. Christian Civic League 
of Maine, publishers. Subscription, 50 cents; estima- 
ted circulation 6,000; 16 pages, 2 columns; length of 
columns, 9 inches; width, 3 mches. 

Advertising Ig page, one time, $1; 14 column, 
$1.75; }/2 column, $3; one column (8^2 inches), 
$5. Reduced rate for continued insertions. 



SENTINEL. — Every morning except Sun- 
day. Democratic. Established 1904. Water- 
ville Sentinel Publishing Co., publishers. Sub- 
scription, $4; claimed average circulation, 9,000; 
8 to 12 pages, 7 columns; length of columns, 20 
inches; width, 2J^ inches. 

Advertising rates, nonpareil, 50 cents an inch; 
100 inches or more within one year, 40 cents 
an inch; 250 inches, 25 cents; 500 inches, 20 
cents; 1,000 inches or more, 17 cents an inch; 
preferred position, 20 per cent extra. Reading 
notices, 10 cents a line, with discount on 100 lines 
and over. Classified, 25 cents for 4 lines or less 
3 times. 



MARYLAND 



BALTIMORE 

AMERICAN. — Every morning including 
SUNDAY, and SEMI-WEEKLY, Tuesdays and 
Fridays. Republican. Established 1773. 
Chas. C. Fulton & Co., proprietors; Felix Agnus, 
publisher. Subscription, daily, $3; sworn aver- 
age circulation for first six months in 1911, daily, 
75,423'; for year 1910, daily, 74,276* net; Sunday, $1.50; 
sworn average circulation for same period in 1911, 
100,541*; for year 1910, 95,303* net; semi-weekly, 
$1; claimed average circulation, 11,060; daily, 14 to 
18 pages (Sunday, 58 pages; semi-weekly, 12 pages), 
8 columns; length of columns, 21 inches; width, 
2r'!j inches. Can use matrices. 

Advertising rates, agate, 15 cents a line; 1,000 
lines within one year, 12 cents; 3,000 lines, 11 
cents; 5,000 lines, 10 cents a line; Sunday, one 
time, 20 cents a line; 1,000 lines, 17M cents; 3,000 
lines, 15 cents; 5,000 lines, 123^ cents a line; 
for position, next reading, add 2 cents a line; 
following next reading, add 3 cents a line; 
top of column and next reading, add 5 cents a 
ine; special position on special pages, add 



10 cents a line; next reading advertisements 
nmst be at least J4 lines deep; other positions, 42 
lines deep. Financial, daily, 15 cents a line fiat; 
Sunday, 20 cents; strictly mail order advertising, 
daily, 12 cents a line, flat; Sunday, 17J4 cents. 
Reading notices, daily or Sunday, 50 cents a line; 
editorial page, 75 cents: telegraphic readers, $1 
a line; telegraphic medical readers, $2 a line. 
Special rates for schools and colleges and summer 
resorts. Classified, agents, daily, 10 cents a line; 
Sunday, 15 cents; business chances, daily, 15 
cents; Sunday, 20 cents a line; financial, daily, 
15 cents; Sunday, 20 cents; for sale, daily, 10 
cents; Sunday, 15 cents; personals, 25 cents a 
line, dailj' or Sunday; real estate, daily, 10 cents; 
Sunday, 15 cents; special notices, daily, 15 cents; 
Sunday, 20 cents a line. Combination rate in- 
cluding STAR, evening edition, furnished on ap- 
plication. For rates in evening edition alone, see 
STAR. Twice-a-week American, display, 20 cents 
a line; 3 months, $2; 6 months, $3.75; one year, 
$5 a line. Local notices, editorial page, (marked), 
25 cents a line. 

See advertisement on page 520. 



NELSON CHESMAN & CO.'S RATE BOOK. 



87 



MARYLAND 



ATLANTIC EDUCATIONAL JOURNAL.— 
Monthly. Educational. Established 1905. 
Maryland Educational Publishing Co., publishers. 
Subscription, SI; estimated circulation, 6,000; 
40 pages, 2 and 3 columns; length of columns, lOJ 
inches; width, 2H and 3J2 inches. OfSee, 300- 
308 North Charles Street. 

Advertising rates, $2 an inch; three months, 
$5; six months, ?8; one year, S15; 2 inches, one 
time, $3.50; 3 inches, $4.50; 4 inches, $5.50; i 
page, one time, $9; J page, $16; one page, $30. 



BAYERISCHES WOCHENBLATT (Bavarian 
Weekly). — Every Wednesday. German, Established 
1880. August Struff & Co., publishers. Subscrip- 
tion, S2.50; claimed average circulation. 10,683; 
8 pages, 6 columns; length of columns, 19 inches; 
width, 2' s inches. Office, 11 No. Front Street. 

Advertising rates, one inch, one time, $1; sub- 
sequent insertions, 50 cents; 1 inch, one month, 
$3; three months, $5; six months, $8; one year, 
$15. Reading notices, 10 cents a line. 



DEUTSCHE CORRESPONDENT.— E very 
morning including SUNDAY. German. Demo- 
cratic. Established 1841. Edward Raine, pub- 
lisher. Subscription, daily and Sunday, $7.50; 
estimated circulation, 11,225; 8 to 16 pages, 7 col- 
umns; length ot columns, 20}2 inches; width, 2 inches. 
Can use matrices. Office, 41.3 East Baltimore Street. 

Advertising rates, nonpareil, 1 inch, one time 
$1.80, three times, $3.60; six times, $6.30; one 
month, $15; three months, $30; six months, $50; 
one year, $75. Special line rates for e. o. d., etc.; 
line contracts, 1,000 lines, within one year, 8 
cents a line; 2,000 lines, 7 cents; 3,000 lines, 6 
cents; 5,000 lines, 5 cents a line. Position extra. 
1st page, or 4th page reading notices, 20 cents per 
line, with discount on 1,000 lines and over. Week- 
ly, 15 cents a line.  



FARMERS AND PLANTERS GUIDE.— 
Monthly. Agricultural. Established 1864. Geo. 
O. Cover, publisher. Subscription, 25 cents; 
estimated circulation 20,500; 16 pages, 4 columns; 
length of columns, 12 inches; width, 2^ inches. 
Forms close 25th of oreceding month. Office, 
110 South Charles Street. 

Advertising rates, agate, 10 cents a line, with 
discount for- two or more insertions, and for 1,000 
lines or more. Reading notices, 15 cents a line. 
Classified, 1 cent a word. 



HERALD. — Monthly. Family and Commer- 
cial. Established 1873. L. V. Peregoy, publisher. 
Subscription, 25 cents; estimated circulation, 
7,000; 16 pages, 11x16. Office, National Marine 
Bunk Building. 

Advertising rates on application. 



MARYLAND 



FAR.M QUEEN (The). — Monthly. Farm 
Home. .Subscription, 25 cents, estimated circula- 
tion exceeding 8,000; 24 pages, 4 columns; length of 
columns, 14 inches; width, 2}^ inches. Forms close 
25th preceding month. 

Advertising rates, 50 cents an inch; per page, 
$20; M and i-^ pages, pro rata. 



I. O. H. ADVOCATE.— Monthly. Fraternal. 
Established 1887. I. O. H. Publishing Co., pub- 
lishers. Subscription, $1; claimed average circula- 
tion, 75,000; 16 pages, 4 columns; length of columns, 
12 inches; width, 3 inches. Office, 1535 North Broad- 
way. 



Advertising rates on application. 



JEDNOSC (Unity).— Every Thursday. Polish. 
Non-political. Established 1908. Polish Publishing 
Co., publishers. Subscription, SI. 50; claimed circula- 
tion, 11,000; 56 pages, 7 columns; length of columns, 
21 inches; width, 2% inchs. Office, 701 South Ann 
.Street. 

Advertising rates on application. 



JOURNAL. — Every morning except Sunday, 
DIE SONNTAGS POST, Sundays. German. 
Established, daily, 1881. Sunday, 1882. Journal 
Company of Baltimore, publishers. Subscription, 
daily. So; claimed circulation, daily, 18,837; Sunday, 
$1.50; claimed circulation, 20,591; daily, 8 pages; 
Sunday, 16 pages, 7 columns; length of columns, 
daily, 21 inches; width, 2>^ inches. Office, Journal 
Building. 

Advertising rates, daily, 1 inch, one time. $1.40; 
one month, $10; three months, $20; one year, $48. 
Reading notices, 20 cents a line. Classified, 1 
cent a word. .Sunday, one inch, one time, $1.40; 
one month, S3; three months, $7..50; six months, 
$15; one year S24. Special position, extra. 

See advertisement on page 536. 



KATHOLISCHE VOLKS ZEITUNG.— Every 
Saturday. German. Catholic. E s t a b 1 ished 
1860. Kreuzer Brothers publishers. .Subscription, 
$2.50; claimed average circulation, 7,000; 8 pages, 
6 columns; length of columns, 195s inches; width, 
21,3 inches. Office, 212 North Calvert Street. 

Advertising rates, nonpareil, per inch, one 
time, $1; one month, $3; three months, $8; six 
months, $14; one year, $25; 2 inches, one month, 
$5.50; one year, $42. Reading matter, 15 cents 
per line. 

LABOR LEADER (The).— Every Saturday. 
Labor. Established 1902. Labor Leader Pub- 
lishing Co., publishers. .Subscription, 50 cents; 
claimed circulation, 9,000; 4 and 6 pages, 6 col- 
umns; length of columns. 20 inches; width, 2M 
inches. Office, Baltimore and North Streets. 

Advertising rates on application. 



MANUFACTURERS' RECORD.— E very 
Thursday. Industrial. Established 1882. Man- 
ufacturers' Record Publishing Co., publishers. 
Subscription, $4; decline to give circulation; 130 
pages, 4 columns; length of columns, 13 inches; 
width, 2'fe inches. Office, South and Water 
Streets. 

Advertising rates, ranging from $1.30 an 
inch on 52 to 103 inches, to 75 cents an inch on 
2,704 inches, or more, to be used within one 
year. 



MARYLAND MESSENGER. — Semi-Monthly. 
Baptist. Established 1910. Maryland Baptist Union 
A.s.sociation, publishers. .Subscription, SI; 12 pages, 
9x12. Office, 1311 No. Caroline Street. 

Advertising rates on application. 



S8 



NELSON CHESMAN & CO.'S RATE BOOK. 



MARYLAND 



NEWS.— Every evening including SUNDAY. 
Independent. Established 1872. The News Pub- 
lishing Co., publishers. Subscription. $3; Sunday, 
50 cents; sworn average circulation for three months 
ending March .31, 1911, daily, 70,914* net (81,047* 
gross); for year 1910, daily, 71,840* net (82,405* gross). 
Sundav, sworn average circulation for first quarter of 
year 1911, 46,062* net (58,162* gross); for year 1910, 
42,826* net (.54,971* gross); 12 to 24 pages, 8 columns; 
length of columns, 21 inches; width, 21^; inches. Can 
use matrices. Office, News Building, News Place. 

Advertising rates, daily, agate, per line, one time, 
20 cents; 52 times, 15 cents a line; 104 times, 14 
cents; 156 times or more, 13 cents a line; financial, 
15 cents a line. Open space within one year, 
2,500 lines, 15 cents; 5,000 lines, 14 cents a line; 
10,000 lines, 13 cents a line; double column adver- 
tisements must be not less than 35 lines deep; 
triple column, 70 lines; 4 columns wide, 100 lines 
deep; 5 columns, 125 lines; 6 or more columns wide, 
150 lines deep. Preferred position extra. Reading 
notices, SI and S2 a line. Resorts, 10 cents per line; 
S2.25 per month. New Publications, 20 cents a line; 
educational, SI. 50 a line, per month. Classified, 10 
cents a line. No discount on classified, financial or 
reading notices. 



MARYLAND 



SOUTHERN METHODIST.— Every Th u r s- 
day. Religious. Established 1904. ,Southem Metho- 
dist Publishing Co., publishers. Sub.scription, $1; 
sworn average circulation, 6,000*; 20 pages, 3 columns; 
length of columns, 1032 inches; width, 2 inches. 

Advertising rates, 75 cents an inch, with dis- 
count for space. 



STAR. — Evening edition of the American. 
Every evening except Sundav. Republican. Es- 
tablished 1908. Chas. C. Fulton & Co., pro- 
prietors. Felix Agnus, publisher. Subscription, 
S3; sworn average circulation, for first six months 
in 1911, 35,458*; 14 to 18 pages, 8 columns; length of 
columns, 21 inches; width, 2i5 inches. Can use ma- 
trices. 

Advertising rates, agate, 10 cents a line; 1,000 
lines, within one year, 8 cents; 3,000 lines, 7 cents; 
5,000 lines, or more, 6 cents a line. Special com- 
bination rate including the American, morning 
edition, furnished on application ; position charges 
same as in the American; financial, 10 cents a line 
flat; strictly mail order advertising, 8 cents a line 



flat. Reading notices and classified advertising 
same as in the American. Special rate for schools, 
colleges and summer resorts. 
See advertisement on page 520. 



SUN. — Every morning including SUNDAY, 
and every evening except Sunday. Independent. 
Established, daily, 1837. Sunday, 1901. A. S. 
Abell Co., publishers. Subscription, daily, morning, 
$3; evening, S3; (Sunday only, SI. 50); claimed aver- 
age circulation, morning and evening, 110,000; for 
March, 1911, sworn average circulation, morning and 
evening, 11 1,561* net (120,485* gro.ss) Sunday, for March, 
1911, 60,702*; 16 pages (Sunday, 24 pages or more), 8 
columns; length of columns, 22& inches; width, 2^ 
inches. Office, Baltimore and Charles Streets. 

Advertising rates, transient, agate, run of paper, 
morning and evening, or Sunday, 25 cents a line; 1,000 
lines, 24 cents; 2,000 lines, 23 cents; 3,000 lines, 22 
cents; 5,000 lines, 20 cents a line. Preferred position 
(next reading only), 10 cents a line extra. Display 
type and cuts admitted without extra charge; first 
page, nonpareil measure, morning, afternoon or .Sun- 
day, 25 cents a line; displayed, 3732 cents a line; last 
page, agate measuie, morning, evening or Sunday, 
25 cents a line, each insertion (minimum, 3 lines). 
Double column advertisements must be at least 
130 lines deep on first page; 125 lines deep on last 
page; preferred position, run of paper, real estate 
and financial, 50 lines deep. Classified run of 
paper, ordinary, 4 lines or more, morning, evening 
or Sunday, 15 cents a line. Display type, summer 
resorts. Steamships, Agents, Real Estate, etc., 
morning, evening or Sunday, 223^ cents a line; 
monthly, each day, 15 cents a line; morning and 
evening combined, 25 cents a line; monthly, each 
day, 20 cents a line. Other classifications, 2 lines, 
one time, 40 cents; 3 lines, 50 cents; 4 lines, 60 cents. 



WECKER.— Every Sunday. German. Re- 
publican. Established 1851. C. H. Milter, pub- 
lisher Sub.scription, S1.50; estimated circula- 
tion, 6.000; 16 pages, 7 columns; length of col- 
umns, 20 inches; width, 2 J inches. Office, 11 
East Saratoga Street. 

Advertising rates, 1 inch, three months, S8; 
six months, S12.50; one year, $20; 500 lines, agate 
5 cents a line; 1,000 lines, 4 cents; special rates 
on large contracts. 



MASSACHUSETTS 



ATHOL 

HEALTHY HOME.— Monthly. Domestic. 
Hygiene. Established 1890. W. H. Brock & 
Co., publishers. Subscription, 50 cents; 
guaranteed average circulation for year ending 
May, 1911, 20,300*; 8 to 12 pages, 6 columns; length of 
columns, 17 inches; width, 2' 5 inches. Form? close 
first of preceding month. 

Advertising rates, agate, 20 cents a line. Dis- 
count, 5 per cent on six months; 10 per cent on 
one year. Additional discount for over two 
inches. Reading notices, double display rate. 



BOSTON 

ADVERTISER.— Every morning except Sun- 
day. Republican. Established 1813. James 
W. Dunphy, publisher. Subscription. $6; 

claimed circulation, 32,460; 8 pages, 7 columns; 
length of columns, 20J- inches; width, 24 inches. 
Can use matrices. Office, 309-311 Washington 
Street. 

Advertising rates, agate, daily, 1st page, 25 
cents per line; financial page, 20 cents; 4th and 
8th pages, 15 cents. Ordinary, 12J cents a line. 
Special notices, '25 cents. Business notices, first 



NELSON CHESMAN & CO.'S RATE BOOK. 



89 



MASSACHUSETTS 



Eage, 75 cents; fifth or eighth page, 50 cents, 
locals, $1 per line. No charge for cuts or double 
column. 



AMERICAN. — Every evenine except Sunday 
and SUNDAY MORNING. Democratic. Es- 
tablished 1904. W. R. Hearst, proprietor; 
firuaranteed circulation, daily, and Sunday exceeding 
380,000; daily, 10 to 14 pages, 7 columns; length of 
columns, 20 inches; width, 2}.'$ inches. Can use ma- 
trices. 

Advertising rates, daily or Sunday, agate, 30 cents a 
line; next reading, 35 cents a line; full position, 40 cents 
Minimum space for one position, 28 lines; for full posi- 
tion, 42 lines. Classified, dail.y, 15 cents a line; 
medical, daily or Sunday, 50 cents a line; woman's 
page 50 cents a line. Double column advertisements 
must not be less than 42 lines deep. Reading notices, 
marked "advt.," $1 per agate line; first page, $3 
per line; special or business notices, 40 cents per agate 
line. 

AMERICAN CITIZEN.— Every Saturday, and 
BRITISH AMERICAN CITIZEN. Established 
1887. American Citizen Co., publishers. Subscrip- 
tion, SI. 50 each paper; guaranteed combined circu- 
lation, 6,750*; 8 pages, 6 columns; length of columns, 
19)2 inches; width, 216 inches. Office, 110 Tremont 
Street. 

Advertising rates, 10 cents a line, agate. Dis- 
count, 25 per cent on three months: 40 per cent 
on six months; 50 per cent on one year. Read- 
ing notices, 25 cents a line. All advertisements 
inserted in both papers. 



AMERICAN CULTIVATOR (The)— Every 
Saturday. Agrcultural and Live Stock. Estab- 
lished 1837. American Cultivator Publishing 
Co., publishers. Subscription, .$1; estimated 
circulation, 35,000; 16 pages, 4 columns; length of 
columns 14 inches; width, 2J^ inches. Forms 
close Wednesday preceding. Office, 68-62 Sum- 
mer Street. 

Advertising rates, agate, 16J^ cents a line; 
preferred position, 20 cents a line. Reading 
notices, 50 cents a line. 



AMERICAN HORSE BREEDER.— Every 
Tuesday. Trotting Horse Interests. E s t a b- 
lished 1881. _ American Horse Breeder Publish- 
ing Co., publishers. Subscription, $2; estimated 
circulation, 22,500; 20 pages or more, 4 columns; 
length of columns, 14 inches; width, 21 inches. 
Office. 161 High Street. 

Advertising rates, per mch, one time, $3; one 
month, S10.50; three months, $25.30; six months, 
$40; one year, $70. Reduced graded rate for 
larger space. Special notices, 40 cents a line; 
business notices, 50 cents; reading matter, 75 cents 
a line. Nothing less than S2 first insertion. 



AMERICAN PRIMARY TEACHER. — 

Monthly. Not issued in July and August. Edu- 
cational. Established 1875. New England Pub- 
lishing Co., publishers. Subscription, $1; esti- 
mated circulation, 35,000; 40 pages, 3 columns; 
length of columns, 10] inches; width, 2,V: inches. 
Forms close 20th of preceding month. Office, 
6 Beacon Street. 

Advertising rates, agate, 12j cents a line; one 
page, $30; i and i pages, pro rata. Reading 
notices, 15 cents a line. 



MASSACHUSETTS 



AMERICAN STOCK KEEPER.— Every Sat- 
urday. Dogs, Poultry, Pigeons and Pet Stock. 
Established 1888. American Stock Keeper Pub- 
lishing Co., publishers. Subscription, $1; claimed 
circulation, 7,200; 16 to 20 pages, 4 columns; length 
of columns, 12 inches; width, 2J^ inches. Office, 
30 Broad Street. 

Advertising rates. $1 an inch, first time; 60 
cents each subsequent insertion. 



AMERICAN 
New York City. 



SUNDAY MAGAZINE.— See 



AMERICAN WOOL AND COTTON RE- 
PORTER.— Every Thursday. Textile. Frank 
P. Bennett & Co., (Inc.'>. publishers. Subscrip- 
tion, $3; claimed circulation, 15,500; 32 pages, 
4 columns; length of columns, 13^ inches; width, 
2} inches. Office, 530 Atlantic Avenue. 

Advertising rates, S2.80 an inch; three months, 
$25; six months, 845; one year, $75. Reading notices, 
50 cents per brevier line. 



ANZEIGER.— Every Thursday. German. In- 
dependent. Established 1888. Boston Anzeiger 
Co., publishers. Subscription, $1; claimed aver- 
age circulation, 7,200; 8 pages, 17x22. Office. 
101 Tremont Street. 

Advertising rates, 5 cents a line; first page, 25 per 
cent extra; other positions, 20 per cent e.xtra. Dis- 
count on 1,000 lines or more. No charge for trans- 
lation. 



APPAREL RETAILER (The).— Monthly. 
Women's Misses' and Children's ready to wear 
department and specialty store. Apparel Retailer 
Co., publishers. Subscription, SI; estimated cir- 
culation, 6,000; 48 pages, 2 columns; length of col- 
umns, 10 inches; width, 354 inches. Can use ma- 
trices. Office, 43 Tremont Street. 

Advertising rates on application. 



ATLANTIC MONTHLY.— M o n t h I y. Lit- 
erary. Established 1858. The Atlantic Month- 
ly Co., publishers. Subscription, $4; esti- 
mated circulation, 30,000; 144 pages, 2 columns; 
length of columns, 8i inches; width, 2^ inches. 
Forms close 1st of preceding month. Office, 
4 Park Street. 

Advertising rates, agate, 45 cents per line each 
insertion; 1 page, $100; i, i and i page, pro rata; 
discount on three months, 5 per cent; six months, 
10 per cent; one year, 25 per cent. 



BANKER AND TRADESMAN (The).— 
Every Saturday. Financial. Commercial, Bank- 
ing. Legal, Real Estate and Building. Established 
1872. The Review and Record Co., publishers. 
Subscription, S5; claimed circulation, 10,000; 64 
pages, 3 columns; length of columns, 11 inches; width, 
2}4 inches. Office, 127 Federal Street. 

Advertising rates, $2 per inch, each insertion; 
50 inches, $1.50 an inch; 100 inches, or more, SI. 25 
yearly rates, one inch, $75; 2 inches, 8125; each addi- 
tional inch, $62.50. 



BASEBALL MAGAZINE (The).— Monthly. 
(15th). Sports. Established 1908. The Baseball 
Magazine Co., publishers. Subscription, 81.50; guar- 
anteed circulation, 31,000 net; 128 pages, 2 columns; 



uo 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



length of columns, 8 inches; width 2% inches. Can 
use matrices. Forms close 30th of second preceding 
month. Office, 158 Summer Street. 

Advertising rates, 7 lines or more, agate, 30 cents 
a line; 83.75 an inch; one page, S60; H and }^ pages, 
pro rata. Minimum space, 7 lines. Classified (min- 
imum, 5 lines), 30 cents a line. Discount, 5 
per cent on 6 consecutive insertions; 10 per cent 
on one year, or 3 pages used within one year. 

See advertisement on page 510. 



BLACK CAT (The).— Monthly. Short Stories. 
Established 1895. H. D. Umbstaetter publisher. 
Subscription, 81; estimated circulation, 120,000; 
48 to 56 pages, 2 advertising columns; length of col- 
umns, 7J^2 inches; width, 2)4 inches. Forms close 
first of preceding month. Office, 41-47 Pearl Street. 

Advertising rates, agate, 5 lines, or more, 
60 cents a line each insertion; position extra, 
and quoted on application. No discount for 
time or space. 

BOOT AND SHOE RECORDER.— E v e ry 
Wednesday. Trade. Estabished 1882. Boot 
and Shoe Recorder Publishing Co., publishers, 
Subcription, $2.50; Canada $4; foreign, $8.50. 
Circulation not quoted ; 160 to 360 pages 
7MxlOM inches. Office, 179-193 South Street. 

Advertising rates, S3.. 50 an inch; on 2 column pages, 
50 per cent additional; J>8 Page, one time, $12.50; }4 
page, 823; H page, 835; one page, S60. Classified, 
3 and 5 cents a word. Minimum charge, 81 ; small 
display, classified, $3.50 an inch. 

BOSTON COMMON.— Every Saturday. Art, 
Music, education and book reviews. Established 
1910. Co-operative Publishing Co., publishers. 
Subscription, 82; estimated circulation, 5,000; 16 to 
20 pages, 2 and 3 columns; length of columns, 10 
inches; width, 21 ems and ISH ems. Forms close 
Wednesday preceding. Office, 46 Cornhill. 

Advertising rates, 82; per inch. Discount, 5 per 
cent on one month; 10 per cent on three months; 
15 per cent on six months, 20 per cent on one year. 
Out side back covers, 50 per cent additional. 



BOY'S LIFE MAGAZINE (The Boy's Scout) 
—Established 1911. George S. Barton Co., (Inc.), 
publishers. Subscription, .50 cents; claimed circula- 
tion, 25,000; Magazine size. Forms close 15th pre- 
ceding month. 

Advertising rates, agate, 20 cents a line; 82.75 
per inch; fuUpage, ?35; H and }i pages prorata. 



BUDGET AND BEACON.— Every Saturday. 
Home. Established 1879. The Budget Co., 
publishers. Subscription, $1; estimated circula- 
tion, 19,180; 16 pages, 4 columns; length of 
columns, 14 inches; width, 2i inches. Can use 
matrices. Office, 62-64 Summer Street. 

Advertising rates, agate, 15 cents a line, with 
time discounts. Financial advertisements, 163 
cents a line. 

CHARLESTOWN ENTERPRISE.— E very 
Saturday. Local. Established 1878. Charles- 
town Enterprise Co., publishers. Subscription, 
$2; estimated circulation, 5,000; 8 pages, 7 col- 
umns; length of columns, 20 inches; width, 2} 
inches. Office. City Square, Charlestown Dis- 
trict. 



MASSACHUSETTS 



Advertising rates, nonpareil, per inch, one 
time, $1; one month, S2; three months, $5; six 
months, $9; one vear, $15. Reading notices, 10 
cents a line; locals, 30 cents a line. 



CHRISTIAN SAFEGUARD (The).— Monthly. 
Religious. Undenominational. Established 1S66. 
H. L. Hastings and Sons, publishers. Subscription, 
81; claimed circulation, 5,500; 16 pages, 3 and 4 col- 
umns; length of columns, 13 inches; width, 2li and 
2^R inches. Forms close 21st preceding month. 
Office, 211 Tremont Street. 

Advertising rates, agate, 15 cents a line; discount, 
10 per cent on six months; 15 per cent on one year. 



CHRISTIAN ENDEAVOR WORLD.— Every 

Thursday. Evangelical. Established 1886. 
Golden Rule Co. publishers. Subscription, $1.50; 
sworn average circulation for four months ending 
April 7, 1911, 78,8.50*; 20 pages, 4 columns; length of 
columns, 133i inches; width, 2,'4 inches. Forms 
close 10 days in advance. Office, Tremont Temple. 
Advertising rates, agate, 45 cents per line; full 
page, (748 lines), 8300. Educational, 35 cents a line. 
Reading notices, 85 cents a line. Classified, 4 
cents a word (each number and initial counted 
as one word.). 

CHRISTIAN REGISTER.— Every Thursday. 
Unitarian. Established 1821. Christian Regis- 
ter Association, publishers. Subscription, $3; 
claimed circulation 7,200; 28 to 32 pages, 3 
columns; length of columns, 9 J inches; width, 2 J 
inches. Office 272 Congress Street. 

Advertising rates, agate, 10 cents per line each 
insertion. Business notices, 20 cents per line 
(no reading matter notices inserted). Discount. 
10 per cent on four times; 15 per cent on eight 
times; 25 per cent on three months; 30 per cent 
on six months; 35 per cent on one year. 



CHRISTIAN SCIENCE MONITOR (The).— 
Every afternoon except Sunday. (4 editions). In- 
dependent. Established 1908. The Christian Science 
Publishing Society, publishers. Subscription, 85; 
Refuses to quote circulation; estimated 180,000; 16 to 
96 pages, 7 columns: length of columns, 20 inches; 
width, 2J/8 inches. Can use matrices. Office, Falmouth 
and St. Paul .Streets. 

Advertising rates, agate, 25 cents a line; 500 lines, 
within one vear, 24 cents; 1,000 lines. 23 cents; 1,500 
lines, 22 cents; 2,000 lines, 21 cents; 26 times, or 2,500 
lines, 20 cents; 3,750 lines, 19 cents; 52 times or 5,000 
lines, 18 cents; 104 times, or 10,000 lines, 17 cents; 
156 times, or 15,000 lines, 16 cents; 312 times or 20,000 
lines, 15 cents a line. Classified, nonpareil measure, 
12 cents a line with discount on 3 or more insertions. 
Hotels, resorts and schools, 15 cents a line with 
discount on 13 or more insertions. 



CHURCH MILITANT.— Monthly, except 
June, July, August and September. Epis- 
copalian. Established 1898. Irving P. Fox. 
publisher. Subscription, 50 cents; estimated 
circulation, 5,000: 16 to 20 pages, 3 columns; 
length of columns, 8i inches; width, 2i'e inches. 
Office, &;udbury Building. 

Advertising rates, $2 an inch; $40 per page; 
t, i and i pages, pro rata. 

COLUMBIAD.— See Hoboken, N. J. 



NELSON CHESMAN & CO.'S RATE BOOK. 



91 



MASSACHUSETTS 



COMMERCIAL.— Every Saturday. F i n a n- 
cial and Commercial. Established 1884. Chas. 
T. Dukelow, publisher. George L. Walker, 
editor. Subscription, $2; claimed circulation, 
36,000". 8 to 16 pages. 7 columns; length of col- 
umns, iilj inches; width, 2i inches. Office, 
246 Washington Street. 

Advertising rates, agate, financial. 30 cents a 
line; mercantile, 20 cents a line. 
See advertisement on page .529. 



COMMERCIAL BULLETIN.— Every Satur- 
day. Established 1859. Curtis Guild & Cc, 
publishers. Subscription, $4; estimated circula- 
tion. 10,000; 8 pages, 7 columns; length of col- 
umns, 21 inches; width, 2^i inches. Office, 41 India 
Street. 

Advertising rates, agate, 16f cents a line; one 
inch one time, S2.33; three months, $23.33; one 
year, S93.33 Reading notices, 50 cents a line. 

COMMERCIAL NEWS.— Every morning 
except Sunday. Commercial. Frank W. Noxon, 
editor and publisher. Subscription, $15; 8 
pages, 11x14. Office, Old South Building. 

Advertising rates on application. 



CONGREGATIONALIST AND CHRISTIAN 
WORLD (The).— Every Saturdav. Congrega- 
tional. Established 1816. The Pilgrim Press, 
publishers. Subscription, $3; claimed circulation, 
23,700; 32 pages, 3 columns; length of columns, liy2 
inches; width, 2j'j; inches. Forms close Mondays 
precedinff. Office, 14 Beacon Street. 

Advertising rates, agate, 25 cents per line each 
insertion. Reading notices, leaded nonpareil, 
50 cents a line; discounts on display as follows: 
100 lines, 10 per cent; 200 lines, 15 per cent; 300 
lines, 20 per cent; 400 hnes. 25 per cent; 1,000 
lines, 30 per cent; 1,600 lines, 33^ percent. Mini- 
mum space, 4 lines. 



COOKING SCHOOL MAGAZINE.— Monthly, 
except July and September. Culinary Art. 
Established 1896. Boston Cooking School 
Magazine Co., publishers. Subscription, $1 ; 
claimed circulation, 26,512; 80 to 96 pages, 2 col- 
umns; length of columns, 8 inches; width, 21-2 inches. 
Forms close 10th preceding month. Office, 372 
Boylston Street. 

Advertising rates, agate, 25 cents a line; one 
page, $50; H, H and }4 pages, pro rata. Dis- 
count, ten times or 500 lines to be used within one 
year, 20 per cent. 



COURIER.— Every Saturday. Independent. 
Established 1795. Courier Publishing Co., pub- 
lishers. Subscription, $2.50; declines to quote 
circulation; 8 pages, 7 columns; length of columns, 
21J^ inches; width, 2H inches. Office, 161 
Summer Street. 

Advertising rates on application. 

ELECTRICIAN AND MECHANIC— 

Monthly. Electrical and Mechanical. Estab- 
lished 1890. Sampson Publishing Co., pub- 
lishers. Subscription, $1.50; guaranted circulation, 
19,000*; 100 pages, magazine size. Office, 221 Colum- 
bus Avenue. 

Advertising rates, S2.85 an inch; 14 page, $5.20; 
}i page, $9.30; hi page, S16.65; one page, ?.30. Dis- 
count on 3 or more insertions. 



MASSACHUSETTS 



EVERY DAY HOUSEKEEPING MAGA- 

SINE.— Monthly. Culinary. Established 1897. 
The Priscilla Co., publishers. Subscription, 50 cents; 
estimated circulation, 40,000; 16 to 24 pages, 4 columns; 
length of columns, 12 inches; width, 2}| inches. 
Forms close IStfi preceding month. Can use ma- 
trices. 
Advertising rates, agate, 20 cents a line. 



FARM POULTRY.— Monthly. Poultry. Es- 
tablished 1889. Farm Poultry Publishing 
Co., publishers. Subscription, 50 cents; 

guaranteed average circulation exceeding 30,000; 
16 to 40 pages, 4 columns; length of columns, 
12 inches; width, 2^ inches. Forms close 23d 
of preceding month. Office, 232 Summer Street. 

Advertising rates, 20 cents per agate line each 
insertion; preferred position, 20 per cent extra. 
Classified, 25 cents a line each insertion. Read- 
ing notices, brevier ("adv" affixed), 30 cents 
per count line. 



FATHER MATHEW HERALD (The ).— 
Monthly. Catholic and Temperance. Estab- 
lished 1894. Edmond L. Grimes & Co., pub- 
lishers. Subscription, $1; estimated circulation, 
20,000; 16 pages, 4 columns; length of columns, 
13i inches; width, 2i inches. Forms close 25th 
of preceding month. Office, 132 Pearl Street. 

Advertising rates, agate, 15 cents a line; read- 
ing notices, 25 cents a line. Discount, 5, 10, 
and 20 per cent on 3, 6 and 12 months, respec- 
tively. 



FIBRE AND FABRIC.— Every Saturday. 
Textile. Established 1885. Jos. M. Wade Pub- 
lishing Co., publishers. Subscription, $2; claimed 
circulation, 6,134; 24 pages, 4 columns; length 
of columns, 12 inches; width, 2}^ inches. Office, 
127 Federal Street. 

Advertising rates, transient, $1.25 an inch; dis- 
count for time and space on application. 



FIELD AFAR.— Bi-monthly. Catholic Mis- 
sions. Established 1907. James A. Walsh, pub- 
lisher. Subscription, 50 cents; estimated circula- 
9,000: 16 pages, 9x12. Office, 41 Maiden Street. 

Advertising rates on application. 



FIERY CROSS.— Monthly. Order of Scottish 
Clans. Established 1894. Peter Kerr, editor ana 
publisher. Sul;scripti.,'n, 50 cents; estimated circi - 
lation, 12,500; 12 pages, 11x15. Office, 134 Summer 
Street. 

Advertising rates on application. 



GAZZETTA DEL MASSACHUSETTS.— 
Every Friday. Italian. Independent. Es- 
tablished 1896. James V. Donnaruma, editor, 
subscription, $1; estimated circulation, 10,500; 4 
pages, 7 columns; length of columns, 21J^ inches; 
width, 2J^ inches. Office, 231 Hanover Street. 

Advertising rates, agate, 7 cents a line; one 
inch, 4 weeks, $2.50; three months, $6.50; six 
months, $11; one year, $20. Special graded rate; 
1,000 lines within one year, 6 cents a line; 2,000 
lines, 53^ cents; 3,000 lines, 5 cents; 5,000 lines, 
4^2 cents; 10,000 lines, 3V^ cents a line. Reading 
notices, 15 cents a line; first page, 20 cents a line. 



92 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



GLOBE. — Every morning and every evening 
except Sunday, and SUNDAY GLOBE. Inde- 
pendent. Established 1872. The Globe News- 
paper Co., publishers. Suliscription, daily, SH; 
guaranteed average circulation for year 1910, 
daily, 183,720*; Sunday, S2.50; guaranteed aver- 
age circulation for same period, 321,878*; daily, 
12 to 24 pages; Sunday, 60 to 90 pages, 8 columns; 
length of columns, 21f inches; width, 2 inches. 
Can use matrices. Office, 236-244 Washington 
Street. 

Advertising rates, daily, display, run of paper, 
agate, 30 cents a line; last page, 30 cents; editorial 
page, 35 cents; first page, 75 cents; financial, 30 
cents; local and automobile (no special position), 25 
cents; new publications, 30 cents; local, 25 cents a 
line; classified undisplayed, agents, 15 cents a line; 
displayed, 25 cents; automoblies, 15 cents; displayed, 
25 cents a line; business chances, 15 cents; displayed, 
25 cents; business personals, displayed, or undisplayed, 
30 cents a line; hotels displayed or undisplayed, 
25 cents a line; miscellaneous, 15 cents; displayed, 
25 cents; real estate, 12}'2 cents; displayed, 25 cents; 
schools and colleges, 15 cents; displayed, 25 cents; 
sporting goods, 15 cents; displayed, 25 cents; toilet 
articles, 20 cents; displayed, 25 cents; medical, 50 
cents, displayed or undisplayed. Wines and liquors, 
25 cents, a line, displayed or undisplayed. Reading 
notices, nonpareil, marked ***, SI a line; first page, 
(without advertising marks), S2.50 a line; other 
pages, $1.25 a line. Sunday, display, run of paper, 
30 cents a line; main section and first page of second 
news section, 35 cents; editorial page, 40 cents; first 
page, SI; opposite table gossip, editorial, financial, 
household and all outside sections, 30 cents a line; 
local and automobile (no position), 25 cents a line; 
color magazine sections, black or color pages, 45 
cents a line; on other pages, 40 cents. Classified, 
same as daily. Reading notices, marked ***, SI a 
line; first page (without marks), $3 a line; other 
pages, SI. 50 a line. No extra charge for cuts or 
breaking column rules but must not be less than 50 
lines deep for double columns; 75c a line for first 
page. 



HERALD. — Every morning including SUN- 
DAY, and every evening except Sunday evening. 
Independent. Established 1846. Boston Herald 
Co., proprietors. Subscription, daily, 86; guaranteed 
average circulation morning and evening, combined, 
for three months ending March, 31 1911, 76,202*; 
Aug. 1, 1911, guaranteed 80,000 circulation for daily; 
Sunday, for first three months in 1911, 51,312*; 14 
to 16 pages (Sunday, 56 to 60 pages), 8 columns; 
length of columns, 21J inches; width, 2}s inches. 
Can use matrices. Office, 171 Tremont Street. 

Advertising rates, display, all daily edition, com- 
bined, or Sunday, agate, run of paper, 25 cents a line; 
editorial page, 40 cents; first page, 60 cents; financial 
page, 30 cents a line. No extra charge for cuts, bor- 
ders or breaking columns rules, but double column 
advertisements must be at least 40 lines deep; triple 
column, 60 lines; 4 columns in width, 80 lines deep. 
Reading notices, daily or Sunday, SI per measured 



MASSACHUSETTS 



GRAPHIC ARTS (The)— Monthly. Plant con- 
struction, etc. National Arts Publishing Co., pub- 
lishers. Size of page, 6^^ x 9'^ inches. J^orms close 
5th of each month preceding publication. 

Advertising rates, }.s page, one time, S14; M page, 
$22; 3^ page, S36; one page, S60. Discount on 3 or 
more insertions. 



nonpareil line. All readers with "adv." affixed. 
Classified (2 lines or more), daily or Sunday, undis- 
played, agents wanted, business chances, for sale, 
help wimted, real estate, automobiles, legal notices, 
resorts, .schools, and colleges, 10 cents a line; dis- 
played, 20 cents a line. Pictorial Section, 30 cents 
a line; S90 per column; i-i column pro rata. 
See advertisement on page 499. 



HIBERNIAN (A. O. of H.).— Semi-Monthly. 
Irish Nationalist. Established 1899. George 
H. Sheehan, publisher. Subscription, SI; esti- 
mated circulation, 25,000; 16 pages, 14x20. Office, 
7 Water Street. 

Advertising rates on application. 



HOUSEHOLD COMPANION.— M o n t h 1 y. 
Domestic. Established 1879. Budget Co., pub- 
lishers. Subscription, $1; estimated circulation, 
26,500; 36 pages, 3 columns; length of columns, 
10 inches; width, 2^ inches. Forms close 20th 
of preceding month. Office, 62-64 Summer .Street, 

Advertising rates, agate, 20 cents a line each 
insertion. 



HUMAN LIFE.— See New York City. 



JEWISH AMERICAN.— Every Friday. He- 
brew. Independent. Established 1908. Jewish- 
American Press Publishing Co., publishers. 
Subscription, $2; 32 pages, 4 columns; length of 
columns, 14 inches; width, 12J ems. Can use 
matrices. 

Advertising rates on application. 



JOURNAL. — Every morning, including SUN- 
DAY. Independent. Established 1833. Frank 
A. Munsey, publisher. Subscription, daily, $3; 
Sunday, 1 cent a copy; claimed average circulation, 
daily, 102,000; 12 to 16 pages, 7 columns; length of 
columns, 20 inches; width, 2 inches. Can use 
matrices. Office, 268 Washington Street. 

Advertising rates, daily agate, run of paper, 20 cents 
a line; financial, 25 cents; periodicals, 20 cents; new 
publications, 20 cents; 28 lines, or more daily, one 
month, or e. o. d., two months, 19 cents a line; 
daily, two months, or e. o. d., 4 months, 18 cents 
a line; daily, 3 months, or e. o. d., six months, 17 
cents; daily, six months, or e. o. d., one year, 16 
cents aline; 2 t. a. w., three months, 19 cents; six 
months, 18 cents; one year, 17 cents; 1 t. a. w., one 
year, 18 cents a line. Re-sorts and hotels, 15 cents a line 
with discount on 15 or more insertions. Open space, 
within one year, 2, .500 lines, 19 cents a line; 5,000 
lines 18 cents; 7,500 lines, 17 cents; 10,000 lines, or more, 
16 cents a line. Preferred position extra. Reading 
notices, "adv" affixed, 81 and 82 a line. Classified, 
10 cents a line; displayed, 15 cents a line. No adver- 
tising inserted on first or editorial page. No extra 
charge for cuts or breaking column rules, but double 
columns must be at least, 30 lines deep; triple column, 
40 lines; 4 columns in width, 50 lines lines deep. Com- 
bined rate for Sunday Journal, Washington Times 
Philadelphia Times, and Baltimore News furnished 
on application. 



JOURNAL OF EDUCATION.— Every Thurs- 
day. Educational. Established 1875. New 
England Publishing Co., publishers. Subscrip- 
tion, $2.50; estimated circulation, 15,000; 28 



NELSON CHESMAN & CO.'S RATE BOOK. 



93 



MASSACHUSETTS 



pasces, 3 columns; length of columns, 10 J inches; 
width, 214 inches. Office, 6 Beacon Street. 

Advertising rates, agate, 20 cents a line; one 
inch, $2.10; one page, SoO; i page, $15; i page, 
$25. 



KELEIVIS (Traveler).— Every Thursday. Lithu- 
anian. Independent. Socialist. Established lli05. 
G. Geguzis and G. Michelson, publishers. Sub- 
.scription, SI. 50; estimated circulation, 5,000; 4 pages, 
18x24. Office, 28 Broadway. 

Advertising rates on application. 



KNIGHTS OF HONOR REPORTER.— 
Monthly. Established 1878. John F. Biggs 
& Co., publishers. Subscription, 50 cents: 
estimated circulation 30,000; 8 pages, 3 columns; 
length of columns, lOf inches; width, 2% inches. 
Forms close 20th preceding month. Office 172 
Olive Street. 

Advertising rates, $1 an inch each insertion. 
No discount for time or space. 



MASSACHUSETTS MEDICAL JOURNAL.— 
Monthly. Medical. Established 1881. Bay 
State Publishing Co.. publishers. Robert A. 
Reid, M. D., editor. Subscription, -SI; guaran- 
teed average circulation for nine months ending 
March, 1911, 9,743*; 48 pages, 1 column; length of 
column, 7' 2 inches; width, 43 2 inches. Forms close 
20th preceding month. Office, 36 Bromfield Street. 

Advertising rates, H page, six months, $15; one 
year, S25; H page, six months, S20; one year, $30; 
J2 page, six months, $25; one year, $35; one page, 
six months, $35; one j-ear, $60. 



METANASTIS.— Semi-weekly, Tuesdays and 
Fridays. Greek. Political. Established 1905. 
Antonois and Demetrios B. Terzakis, editors and 
publishers. Subscription, $3; claimed average cir- 
culation, 6,000; 4 pages, 6 columns; length of columns, 
21 inches; width, 2>^ inches. Office, 49 Bennett 
Street. 

Advertising rates on application. 



MISSIONARY HERALD.— Monthly (18th). 
Congregational. Established 1804. American 
Board of Commissioners for Foreign Missions, 
publishers. Subscription, 75 cents; guaranteed 
circulation, 13,000; 60 pages, 4% by 8 inches. 
Forms close 10th of current month. Office, 14 
Beacon Street. 

Advertising rates, $17 per page; first page and 
two last cover pages, $20; smaller space prorata 



MODERN PRISCILLA.— Monthly. Fancy 
Work. Home decoration. Established 18 8 7. 
The PriscUla Publishing Co., publishers. Sub- 
cription, 75 cents; guaranteed average circula- 
tion, exceeding, 300,000*; 40 to 60 pages, 4 columns; 
length of columns, 12 inches; width 2'4 inches. Forms 
close 10th of second preceding month. Can use mat- 
rices. Office, 83-87 Broad Street. 

Advertising rates, agate, 81..50 per line; one page 
(672 linas), one time, $840; H and 1^2 pages, pro rata; 
back cover page, (2 colors), $1,000. 



MASSACHUSETTS 



MORNING STAR.— Every Thursday. Free 
Baptist. Established 1826. G. F. Mosher, pub- 
lisher. Subscription, $2; estimated circulation, 
8,000; IG pages, 4 columns; length of columns, 
13'! inches; width, 2t inches. Office, 66 Seaverns 
Avenue, Jamaica Plain. 

Advertising rates, agate, 10 cents per line each 
insertion. Discount, 5 per cent on two times; 
10 per cent on one month; 15 per cent on two 
months; 20 per cent on three months; 30 per cent 
on six months; 35 per cent on one year. 



MUSICIAN.— Monthly. Musical. E s t a b- 
lished 1896. Oliver Ditson Co., publishers. Sub- 
scription, $1.50; claimed circulation, 30,000; 72 pages 
and cover, 3 columns; length of columns, 113'2 :nc!:os; 
width, 2T8 inches. Forms close 5th preceding month. 
Office, 150 Tremont Street. 

Advertising rates, agate, 25 cents a line; discount, 
10, 15, 20 and 25 per cent, on 3, 6, 9 and 12 months, 
respectively. 



NATIONAL MAGAZINE.— Monthly. Liter- 
ary. Established 1894. The Chappie Publishing 
Co. (Ltd.), publishers. Joe Mitchell Chappie, 
editor. Subscription, $1.50; guaranteed circula- 
tion 230,000; 256 pages, 2 columns; length of 
columns. 8 inches; width, 2r inches. Forms 
close 12th of second preceding month. Office, 
944 Dorchester Avenue. 

Advertising rates, agate, $1 a line; one page, 
$200; i, i and i pages pro rata. Discount, 5 
per cent on six months; 10 per cent on one year, 
or three pages or more used within one year. 
Classified (3 lines minimum) $1 per agate line. 



NATIONAL SPORTSMAN.— Monthly. 
Sports. Established 1898. The National Sports- 
man (Inc.), publishers. Subscription. $1; guaran- 
teed circulation exceeding, 100,000*; 160 pages, 2 
columns; length of columns, 8 inches; width, 2}<2 
inches. Forms close 5th of preceding-month. Office, 
75 Federal Street. 

Advertising rates, agate, 45 cents a line; 1 inch, 
per time, $6.25; one page, one time, 8100; } ji, I4 and 
}-i pages, pro rata. Discount 5 per cent on three 
pages; 10 per cent on six pages. 



NEW BO.STON.— Monthlv. Civic subjects. Es- 
tablished 1910. Boston 1915, (Inc). publishers. Sub- 
scription, $1; claimed circulation, 8,000; 64 pages. 
2 columns; length of columns, 8 inches; width, 2).-2 
inches. Can use matrices. Office, 6 Beacon Street. 

Advertising rates on application. 



NEW ENGLAND MAGAZINE.— M o n t hly. 
Literary. New England Magazine Company, 
publishers. Subscription, $1..50; estimated circu- 
lation 30,000; 128 pages, 2 columns; length 
of columns, 8 inches; width, 2| inches. Forms 
close 10th of preceding month. Can use matrices. 
Office Old South Building. 

Advertising rates, 7 lines or more, 33 J cents 
a line; per page, $75; i, }, and i pages, pro rata. 
Discount, 3 pages within one year or 12 inser- 
tions, 10 per cent; 6 pages, 15 per cent; 12 pages, 
20 per cent. 



94 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



PHOTO-ERA.— Monthly. Photographic. Es- 
tablished 1898. Wilfred A. French, publisher. 
Subscription, $1.50; estimated circulation, 9,500; 
96 pages, 2 columns; length of columns, 8 inches; 
width, 2J^ inches. Forms close 5th preceding 
month. Office, 381-383 Boylston Street 

Advertising rates, agate, H page, one time, $9; 
li page, $18; l-i page, $30; one page, $60; 10 per cent 
discount on yearly contracts 



PILGRIM TEACHER AND SUNDAY 
SCHOOL OUTLOOK. (The).— Monthly. Con- 
gregational. Established 1884. Luther H. Gary, 
publisher. Subscription, 50 cents; estimated 
circulation, 22,000; 48 to 100 pages, 2 columns; 
length of columns, 7^ inches; width, 21 inches. 
Forms close 50 days in advance. Office, 14 Beacon 
Street. 

Advertising rates, agate, 15 cents a lino; H page. 
$7.50; yi page, $15; one page, (200 linos) $25; (outside 
cover page, $30). 



POPULAR EDUCATOR.— M o n t h 1 y. (not 
issued in July and August). Educational and 
Literary. Devoted to the interests of grammar 
school teachers, etc. Established 1876. Educa- 
tional Publishing Co., publishers. Subscription, 
$1.25; claimed circulation, 45,000; 48 pages, 3 col- 
umns; length of columns, 10)^ inches; width, 2}i 
inches. Forms close first of preceding month. 
Office, 50 Bromfield Street. 

Advertising rates, agate, 20 cents per line each 
insertion. One-fourth page, $22.50; M page, $25; 
one-half page, $37.50; one page, $70; inside cover 
$100; back cover, $150. Classified, 30 cents a line. 



MASSACHUSETTS 



POST— Every morning, including SUNDAY. 
Independent Democratic. Established 1831. E. 
A. Grozier, editor and publisher. Subscription, 
daily, $3; Sunday, $2.50; sworn average circulation 
for six months ending December, 31, 1910, daily, 
344,287*; for December 1910, 345,485*; for year 1910, 
daily, 323,220*; .Sunday, for last six months in 1910, 
266,476*; daily, 16 to 20 pages; Sunday, 74 pages, 7 
columns; length of columns, 21 inches: width, 21s 
inches. Can use matrices. Office, 259 Wa.shington 
Street. 

Advertising rates, agate, daily per line, 30 cents; 
Sunday, 25 cents; first page, daily or Sunday, 75 
cents a line; last page, daily, 35 cents; Sunday, 30 
cents; financial daily or Sunday, 30 cents a line. 
New publications, 20 cents; automobile, 25 cents; 
outside pages of sections, 30 cents; no extra charge 
for cuts or broken columns. Classified, daily, or 
Sunday, 12)/2 and 25 cents a line; if displayed, ordinary 
wants 20 cents a line. Matrimonial and Personal, 
40 cents a line, daily; information wanted, 30 cents 
a line; preferred posi-ions on display advertising, 
10 and 20 per cent extra (minimum space for position, 
42 lines). Reading notices, $1.25 to $2 per line. 

See advertisement on page 415. 



PRACTICAL POLITICS.— Every Saturday. 
Non-partisan. Practical Politics (Inc.), publish- 
ers. Subscription, $5; estunated circulation, 
9,000; 24 pages, 9x13. Office, 6 Be icon Street. 

Advertising rates on application. 



PRIMARY EDUCATION.— Monthly. (Not 
issued in .luly and August). Educational. De- 
voted to the interests of Primary teachers. Es- 
tablished 1893. Educational Publishing Co., 



publishers. Subscription, $1.25; claimed circula- 
tion, 65,000; 48 pages, 3 columns; length of col- 
umns, lOi^i inches; width, 2}i inches. Forms close 
first of preceding month. Office, 50 Bromfield 
Street. 

Advertising rates, agate, 30 cents a line; i page, 
onetime, $25; J page, $30; J page, $40; one page, 
$75; inside cover, $100; back cover, $150. Clas- 
sified, 35 cents a line. 



PROFITABLE POULTRY.— Monthly. Poultry. 
Established 1910. Profitable Poultry Publishing 
Co., publishers. Subscription, $1; 36 pages, 3 col- 
umns; length of columns, 10 inches; width, 2}4 inches. 
Forms close 15th preceding month. Can use ma- 
trices. Office, 287 Atlantic Avenue. 

Advertising rates agate 10 cents a line. Classified, 
10 cents per count line (7 words; minimum charge, 
50 cents). 



RECORD. — Every evening except Sunday. 
Republican, Established 1884. J. W. Dunphy. 
publisher. Subscription, $3; claimed circula- 
tion, 94,421; 8 pages, 7 columns; length of col- 
umns, 20J inches; width, 2i inches. Can use 
matrices. Office, 309-311 Washington Street. 

Advertising rates, daily, agate, 1st page. 30 cents 
a line; 2d, 3d, 5th and 6th pages, 15 cents; 4th 
and 8th pages, 20 cents; 7th page, 12^ cents per 
line each insertion. Preferred position, 25 per cent 
extra. Classified (no display), 1 cent a word. 
Business notices, 40 to 60 cents a line. Local 
notices, $1 to $1.50 a line. No extra charge 
for cuts or double column. 



REPUBLIC— Every Saturday. Democratic. 
Catholic. Established 1882. The Republic Publish- 
ing C!o.. publishers. Subscription; $1.50: estimated 
circulation, 45,000; 20 pages, 4 columns; length of 
columns, 14J^ inches; width, 2^8 inches. Forms 
close Wednesday noon preceding. Office, 200 Devon- 
shire Street. 

Advertising rates, agate, per line, 20 cents. 
Discounts, 10 per cent on 250 lines; 15 per cent on 
500 lines; 20 per cent on 750 lines; 25 per cent on 
1,000 lines; 30 per cent on 1,500 lines; 33^ per 
cent on 2,000 lines. Minimum charge, $1. Read- 
ing notices, nonpareil, leaded, 50 cents a line. 

SACRED HEART REVIEW.— E very Satur- 
day. Roman Catholic. Established 1885. 
Review Publishing Co., publishers. Subscription, 
$2; estimated circulation, 40,000; 16 pages, 4 col- 
umns; length of columns. 14 inches; width, 2J 
inches. Office, Old South Building. 

Advertising rates, agate, 20 cents a line; dis- 
count, 5 per cent on 250 lines; 10 per cent on 
500 lines; 20 per cent on 1,000 lines. Reading 
notices, 30 cents per line. 



SAINT ANDREW^S CROSS.— Monthly. Prot- 
estant Episcopal. Established 1886. Brother- 
liood of St. Andrew, publishers. Subscription, 
$1; claimed circulation, 12,800; 72 pages, 2 columns; 
length of columns, 8 inches: width, 2^■s inches. Forms 
close 12th of preceding month. Office, 88 Broad 
Street. 

Advertising rates, $2.50 an inch; one page, one 
time, $30; J4 and '4 pages, pro rata. Special rates 
for cover pages. Discount, .5 and 10 per cent on 6 
andI12jnonths,Syespectively. 



NELSON CHESMAN & CO.'S RATE BOOK. 



95 



MASSACHUSETTS 



SCHOOL ARTS BOOK— Monthly, except 
July and August. Educational. Drawing. 
Arts. Established 1901. National Arts Co., pub- 
lishers. Subscription, $1.50; claimed average cir- 
culation, 8,500; 128 to 160 pages, 1 column; length 
of column, 6 inches; width of page, i^s inches. Can 
U.SO matrices. Office, 200 Summer Street. 

Advertising rates on application. 



SHOE RETAILER (The).— Every Saturday. 
Boots and Shoes. Established 1898. The Shoe Retailer 
Co., publishers. Subscription, $2; claimed average 
circulation, 7,000; 84 to 90 pages, 3 columns; length 
of columns, 10 inches; width, 2J^ inches. Office, 
166 Essex Street. 

Advertising rates, $2.50 an inch; 4 times, $7.50; 
7 times, $12.50; 1.3 times, $22.50; 26 times, $40; 52 
times, $70. Further rates on application. 



SHOE WORKERS' JOURNAL (The).— 
Monthly. Labor. Established 1900. Boot and 
Shoe Workers' Union, publishers. Subscription, 
50 cents; estimated circulation, 32,000; 44 pages, 

2 columns; length of columns, 8 inches; width, 
2 J inches. Office, 246 Summer Street. 

Advertising rates, ^ page (4 inches), one time, 
$15; ^ page, $22.50; one page, $35; discount on 

3 or more consecutive insertions. 



SOUTH BOSTON NEWS.— Every Saturday. 
Democratic. Established 1885. John J. Merri- 
gan, publisher. .Subscription, $1..50; claimed cir- 
culation, 8,.500; 8 pages, 17x24. Office, 494 Broad- 
way, South Boston district. 

Advertising rates on application. 



TEVYNE.— Every Tuesday. Lithuanian. In- 
dependent. Established 1908. Lithuanian Alliance 
of America, publishers. Subscription, .50 cents; 
estimated circulation, 6,000; 16 pages, 9x12. Office, 
318 West Broadway, .South Boston. 

Advertising rates on application. 



TEXTILE WORLD RECORD.— Monthly 
(12th). Established 1868. Lord & Nagle Co., 
publishers. Subscription, $1; sworn average cir- 
culation, for year ending April 11, 1911, 6,291'; 256 
pages, 2 columns; length of columns, 83i inches; 
width, 2^4 inches. Forms close 29th preceding 
month. Office, 144 Congress Street. 

Advertising- rates, i\ page, one time, $4.50; 
} ; page page, $8.50; }4 page, $16; >2 page, $30; one page, 
$50. Discount on 3 months or longer. 



TIMES. — Every Saturday. Independent. Es- 
tablished 1864. Boston Times Co., publishers. 
.Subscription, $2; estimated circulation, 6,500; 
16 pages, 4 columns; length of columns, llj 
inches; width, 2J inches. Office, 46 Cornhill 

Advertising rates, agate, 15 cents a line. Dis- 
counts on 3, 6 and 12 months on request. Read- 
ing notices, 25 cents to $1 a line. 



TRANSCRIPT.— Every evening except Sun- 
day, and WEEKLY, Fridays. Independent Re- 
publican. Established 1830. Boston Transcript 
Co , publishers. Subscription, daily, $9; week- 
ly, $1.50; guaranteed average circulation, daily, 
30,243; daily, except Saturday, 12 to 32 pages; Satur- 
da\% 28 to fiO pages, 7 columns; length of columns. 



MASSACHUSETTS 



21?4 inches; width, 2)4 inches. Can use matrices. 
Office, 324 Washington .Street. 

Advertising rates, agate, first page, 40 cents; 
Saturday edition, 50 cents a line; editorial page, 
except Saturday, 25 cents a line; Saturday, 35 
cents; last page, except Saturday, 20 cents; Satur- 
day, 25 cents; opposite editorial page, except on 
Saturday, 20 cents a line; Saturdays, 25 cents a 
line; financial, 25 cents; run of paper, display 15 cents, 
Saturday only 20 cents a line. Classified, daily; 
except Saturday, 12J^ cents a line; Saturday, 15 
cents a line. No extra charge for breaking column 
rules, but double column advertisements must be 
at least 40 lines deep; on first and editorial page, 
50 lines deep. Reading notices, agate, (marked), 
first page, $2 a line; other pages, $1 a line; business 
notices, editorial page, 50 cents a line. Weekly, 
display, 10 cents a line. 



TRAVELER. — Every evening except Sunday 
and holidays. Independent Democratic. Es- 
tablished 1825. Evening Traveler Co., publishers. 
Subscription, $3; guaranteed average circulation, 
68,000* net; 12 to 16 pages, 7 columns; length of col- 
umns, 20 inches; width, 12)2 ems. Can use matrices. 
Office, Traveler Building, 74, 76 and 78 Summer 
Street. 

Advertising rates, daily, agate, run of paper, 
15 cents a line; first page, 50 cents a line; editorial 
or last page, 20 cents a line; 1,000 lines, or 26 times, 
within one year, 14 cents a line; 3,000 lines, or 52 
times, 12 cents; 4,000 lines or 104 times, 11 cents; 
5,000 lines, or 156 times, 10 cents a line; preferred 
positions 10 .and 20 per cent extra. Classified, Agents, 
Business Chances, and Busine.ss Personals, 5 and 10 
cents a line. Resorts, Educational, and New Publi- 
cations, 12 cents a line, flat; Financial 20 cents a 
line. Reading notices, 75 cents a line. 



TWENTIETH CENTURY MAGAZINE.— 
Monthly. Economics. Established 1909. 
Twentieth Century Co., publishers; subscription, 
$2; claimed circulation, 32,000; 128 pages, 2 col- 
umns; length of columns, 8 inches: width, 2% 
inches. Forms close 14th preceding month. Can 
uise matrices. Office, 5 Park Square. 

Advertising rates, agate, $4 an inch; }i page, one 
time, $16; M page, $32; one page, $60. Discount, 5 
and 10 per cent on 6 and 12 months, respectively. 



UNION LABEL MAGAZINE.— Monthly. La- 
bor. Established 1898. Union Label Publishing 
Co., publishers. Subscription, $1; estimated cir- 
culation, 8,000; 12 pages, 11x14. Office, Sudbury 
Building. 

Advertising rates on application. 



UNITED STATES INVESTOR.— Every Sat- 
urday. Financial. Established 1891. Frank P, 
Bennett & Co. (Inc.), publishers. Subscription. 
$5; estimated circulation, 10,000; 32 to 40 pages, 3 
columns; length of columns, 10 inches; width, 214, 
inches. Also dated at New York City and Phila- 
delphia. Office, 530 Atlantic Avenue. 

Advertising rates, agate, 20 cents a line. 

UNIVERSALTST LEADER.— Every Satur- 
day. Universalist. Established 1819. Univer- 
salist Publishing House, publishers. Subscrip- 
tion, $2; estimated circulation, 8,500; 32 pages, 3 
columns; length of columns, 10 inches; width, 
2}-i inches. Office, 359 Boylston Street. 



96 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



Advertising rates, agate, 12i cents a line; 
discount, $20 in amount, 10 per cent; $40, 15 
per cent; $60, 20 per cent; $80, 25 per cent. 
$100, 30 per cent. Reading notices, 25 cents per 
agate line. 



WATCHMAN.— Every Thursday. Baptist. 
Established 1819. The Watchman Publishing 
Co., publishers. Subscription, $2.50; estimated 
circulation, 12,500; 32 pages, 3 columns; length 
of columns, 11 inches; width, 21 inches. Forms 
close Monday preceding. Office, Tremont Temple. 

Advertising rates, per agate line, 15 cents; 
1,000 lines, or 26 times ISH cents; 2,000 lines, or 52 
times, 12 cents; position 20 per cent extra. Reading 
notices, 25 cents a line. 



WELLSPRING FOR YOUNG PEOPLE.— 
Every Saturday. Young People. Established 
1843. Pilgrim Press, publishers. Luther H. 
Gary, manager. Subscription, 75 cents; claimed 
circulation, 106,000; 8 pages, 4 columns; length 
of columns, 14 inches; width, 2^ inches. Office, 
Congregational House. 

Advertising rates, agate, 40 cents a line. No 
discount for time or space. 
See advertisement on page 501. 



MASSACHUSETTS 



ZION'S HERALD.— Every Wednesday. 
Methodist. Established 1823. Geo. E. Whita- 
ker, publisher. Subscription, $2.50; estimated 
circulation, 18,000; 32 pages, 3 columns; length of 
columns, IH inches; width, 2i inches. Office, 
36 Bromfield Street. 

Advertising rates, agate, 20 cents per line, each 
insertion. Business notices, 30 cents per line. 
Reading notices, 40 cents per agate line. Dis- 
counts, 10 per cent on 100 lines; 15 per cent on 
200 lines; 20 per cent on 300 lines; 25 per cent 
on 500 lines; 33J per cent on 1,000 lines. 



WOMAN'S JOURNAL.— Every Saturday. Wom- 
an's Suffrage. Established 1910. H. B. & ,'Vlice 
Stone Blackwell, publishers. Subscription, $1.50; 4 
pages, 14x19. Office, 6 Beacon Street. 

Advertising rates, agate, 15 cents a line. Discount 
on 4 weeks, or 500 lines, 10 per cent; 13 weeks, or 1,000 
lines, 20 per cent; 26 weeks, or 3,000 lines, 25 per cent. 



WOMAN'S MISSIONARY F R I E N D.— 
Monthly. Religious and Missionary. Estab- 
lished i869. Annie G. Bailey, publisher Sub- 
scription, 50 cents; claimed circulation, 33,000; 
40 pages, 2 columns; length of columns, 8 inches; 
width, 2f inches. Forms close first of preceding 
month. Office, 36 Bromfield Street. 

Advertising rates, agate, 20 cents a line; pre- 
ferred position, 25 cents a line; reading notices, 
30 cents per agate line; discounts, three months, 
10 per cent; six months, 15 per cent; one year, 
25 per cent. 

WORLD'S CRISIS.— Every Wednesday. Ad- 
ventist. Established 1854. The Advent Chris- 
tian Publication Society, publishers. Subscrip- 
tion, $1.50; claimed circulation, 5,750; 16 pages, 
3 and 4 columns; length of columns, 13 inches; 
width, 2 J and 3 inches. Office, 160 Warren Street. 

Advertising rates on application. 



YOUTH'S COMPANION.— Every Thursday. 
Family and Literary. Established 1827. Perry 
Mason Co., publishers. Subscription, $1.75; 
guaranteed average circulation 524,631; 12 to 24 
pages, 4 columns; length of columns, 14i inches; 
width, 2r\ inches. Forms close 20 days in advance 
of issue. Office, 201 Columbus Avenue. 

Advertising rates, agate, $4 per line. Dis- 
count, 100 lines, 10 per cent; 200 lines, 15 per 
cent; .300 lines, 20 per cent; 500 lines, 25 per cent; 
1,000 lines, 30 per cent. Special notices, $6 per 
line, count. Small advertisements of 5 lines or 
less, charged 1 line extra. 



BROCKTON 

ENTERPRISE.— Every evening except Sun- 
day and holidays. Independent. Established 
1880. Albert H, Fuller, publisher. Subscrip- 
tion, 85; sworn average circulation, for six months 
ending June 30 1911, 12,718*; 12 to 32 pages, 7 columns; 
length of columns, 22 inches; width, 2,' g inches. Can 
use matrices. 

Advertising rates, commercial, nonpareil, 40 
cents per inch, per insertion; full position, 50 
cents an inch. Financial, 50 cents an inch. Medi- 
cal advertising, 50 cents per inch, each insertion. 
When completed copy of advertisement is fur- 
nished, not later than 2 p. m. of the second day 
preceding publication, a discount of 5 cents an 
inch will be allowed; when received, not later 
than 2 p, m. on day preceding publication, 2 
cents an inch will be allowed. Discounts apply 
j only to commercial rate of 40 and 50 cents an 
I inch. Classified, 30 words or less, for 2 days or 
j less, 25 cents; 3 times or more, 10 cents a day; 
2 cents a line for more than 5 lines. Displayed 
wants, 3 cents a line each time, for more than 5 
lines; 5 lines, or less, 2 times, 30 cents; 3 times, 
or more, 15 cents a day. Reading notices, non- 
pareil, bottom of news column, 15 cents a line. 



TIMES. — Every evening except Sunday. In- 
dependent. Established 1895. W.R.Buchanan, 
publisher. Subscription, $5; guaranteed average 
circulation, 12,993*; 16 to 24 pages, 7 columns; length 
of columns, 21 inches; widtii, 238 inches. Can use 
matrices. 

Advertising rates, agate, 3J cents a line. No 
discount for time or .space. Reading notices, 
nonpareil, leaded, 25 cents per count line. 
Classified rates on application. 



CAMBRIDGE 

BANNER OF LIGHT.— Monthly. Spiritu- 
alist. Established 1857. Dartmouth Company, 
publishers. Subscription, $2; estimated circu- 
lation, 5,000; 2 columns to page; length of col- 
umns, 8 inches; width, 2J inches. 

Advertising rates on application. 



CHRONICLE— Every Saturday. Local. Es- 
tablished 1840. Cambridge Chronicle Co., pub- 
lishers. Subscription, $2.50; claimed average 
circulation, 5,418*; 16 to 24 pages, 6 columns; 
length of columns, lOJ inches; width, 2i inches. 

Advertising rates, 30 cents an inch; extra for compo- 
sition. Reading notices, 22 cents a line. Discount 
on yearly business. 



NELSON CHESMAN & CO.'S RATE BOOK. 



97 



MASSACHUSETTS 



PRINTING ART (The).— Monthly. Graphic 
Arts. Established 1903. The University Press, 
publishers. Subscription, $3; foreign, $5; claimed 
circulation, 5,500; 100 pages, 2 columns; length 
of columns, 914 inches; width, 33^ inches. Forma 
close 15th preceding month. 

Advertising rates, i page, one time, $10; i 
page, S18; i page, S30; one page, $50. Discount 
on 3 or more consecutive insertions. 



EAST NORTHFIELD 

RECORD OF CHRISTIAN WORK.— Month- 
ly (5th). Interdenominational. Established 1881. 
W. R. Moody, editor and publisher. Subscription, 
$1; claimed average circulation, 30,000; 96 pages, 
2 columns; length of columns, 8 inches; width, 2% 
inches. Forms close first of preceding month. 

Advertising rates, 18 cents per agate line, each 
insertion ; per page, $40 ; i, i and i pages pro rata. 
Preferred position, 15 per cent extra. Minimum 
space, 5 lines. 

FALL RIVER 

GLOBE. — Every evening except Sunday. 
Democratic. Established 1885. Fall River Daily 
Globe Publishing Co., publishers. Subscription, 
$6: sworn average circulation, for year 1910, 
7,662*; 12 to 24 pages, 7 columns; length of col- 
umns, 21 inches; width, 2 J inches. Can use 
matrices. 

Advertising rates, 90 cents an inch; one week, 
$3; one month, $10.40; three months, $19.50; six 
months, $31.20 ; one year, $46 .80 ; e. o. d., 2 t. a. w. 
and 1 t. a. w. special rates; 100 inches, within 
one year, 50 cents an inch; 250 inches, 45 cents 
an inch; 500 inches, 40 cents an inch; 1,000 inches, 
30 cents an inch. Preferred position, 12^ and 25 
per cent extra; last page, 333 per cent extra. 
Classified, i cent a word (minimum charge, 25 
cents). Nonpareil reading notices, 25 cents a line. 



HERALD. — Every evening except Sunday. 
Independent. Established 1871. Herald Pub- 
lishing Co., publishers. Subscription, 86; guaranteed 
average circulation, 8,000; 12 to 24 pages, 7 col- 
umns; length of columns, 2 IJ'a inches; width, 2J 
inches. Can use matrices. 

Advertising rates, agate, 2 cents a line; full 
position, 23^ cents a line; outside pages (when 
accepted), 4 cents a line. Double column adver- 
tisements must be at least 28 lines deep. Clas- 
sified, 3 lines, 3 times, 25 cents; each additional 
line, 3 times, 8 1/3 cents. Reading notices 
(minion), 20 cents per count line. 

See advertisement on page 527. 



NEWS. — Every evening except Sunday (3 
editions daily). Republican. Established 1845. 
Almv & jNIilne, publishers. Subscription, $6; 
claimed circulation, 8,300; 8 to 12 pages, 8 columns; 
length of columns, 22^2 inches; width, 2% inches. 
Can use matrices. 

Advertising rates, nonpareil, 100 inches in three 
months (plate matter), 45 cents an inch; set matter, 
55 cents; 250 inches, plate matter, 40 cents; set 
matter, 50 cents; 500 inches, plate matter, 30 
cents; set matter, 40 cents; 1,000 inches, plate 
matter, 25 cents; set matter 35 cents. Reading 
notices, 20 cents a line. 



MASSACHUSETTS 



FITCHBURG 

RAIVAAJA.— Daily except Sunday. Finnish. 
Socialistic. Established 1905. Finnish Socialistic 
Publishing Co., publishers. Subscription, $3.50; 
claimed average circulation, 9,000; 8 pages, 7 
columns; length of columns 20 inches; width, 
2 J inches. 

Advertising rates, 40 cents an inch. Reading 
notices, 10 cents a line. Further rates on application. 



SAICENIA.— Monthly. Finnish. Finnish So- 
cialistic Publishing Co., publishers. Subscription, 
$1; claimed average circulation, 7,573; 32 pages; 
size of pages, 61x44-. 

Advertising rates, S3 an inch; yearly rates, $1.50 
an inch. Further rates on application. 



SENTINEL. — Every evening except Sunday. 
Republican. Established 1873. Sentinel Publishing 
Co., publishers. Subscription, 85; sworn average 
circulation for year 1910, 5,192* gross; 8 pages, 17x22. 

Advertising rates on application. 



FLORENCE 

HOME NEEDLEWORK MAGAZINE.— 
Bi-monthly (February, April, June, August, 
October and December). Fancy Work. Es- 
tablished 1889. Florence Publishing Co., pub- 
lishers. .Subscription, 75 cents; estimated circula- 
tion, 75,000; 96 pages, 2 columns; length of columns, 
8 inches; width, 2% inches. Forms close five weeks 
in advance. 

Advertising rates, agate, 60 cents a line; one page, 
$100; ^4 and ,' 2 pages, pro rata. 



GLOUCESTER 

TIMES. — Every evening except Sunday. Inde- 
pendent. Established 1888. Gloucester Times 
Co., publishers. Subscription, $3.50; sworn 
average circulation for year 1910, 7,443*; 8 to 12 pages, 
7 columns; length of columns, 20 inches; width, 2\4 
inches. 

Advertising rates, 50 cents an inch, first time; 
35 cents an inch subsequent insertions; last 
page, 75 cents an inch; subsequent insertions, 50 
cents; first page, $1 an inch; 50 cents subse- 
quently. Open space, within one year, 100 
inches, 30 cents an inch; 300 inches, 27 cents; 500 
inches, 24 cents; 750 inches, 21 cents; 1,000 
inches, or more, 20 cents an inch. Double column 
advertisements must be at least, 2 inches deep; 
preferred position extra. Classified, 25 cents 
for 4 lines (28 words), first time; 10 cents each 
time after, up to one week, then 50 cents a week. 
Reading notices, minion measure, 15 cents a 
line; telegraphic readers. 25 cents a line. 



GREENFIELD 

GAZETTE AND COURIER.— Every Satur- 
day. Republican. Established 1792. E. A. 
Hall Publishing Co., proprietors. Subscription, 
$2; estimated circulation, 5,000; 10 and 12 pages, 
7 columns; length of columns, 20| inches; width, 
2i inches. 

Advertising rates, nonpareil, one inch, one 
time, $1; one month, $2.50; three months, $5; 
six months, $7.50; one year, $12. 



98 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



MASSACHUSETTS 



HAVEREILL 

GAZETTE. — Every evening except Sundaj'. 
Independent Republican. Established 17 9 8. 
Haverhill Gazette Co.. publishers. Subscription, 
$5; sworn average circulation for year 1910, 10,166*; 
12 to 10 pages, 7 columns; length of columns, 
20 inches; width, 2% inches. Can use matrices. 

Advertising rates, nonpareil, one inch, one 
time, 75 cents; one weeek, $2; one month, $5.40; 
three months, $13.50; six months $24; one year, 
$42. Open space within one year, 200 inches, 
28 cents an inch; 500 inches, 26 cents; 1,000 inches 
or more, 24 cents. E. O. D., § of daily rates; 
twice a week, J^. Position, extra. Reading 
notices, 15 cents a line; two or three insertions, 
121^ cents; more than three times, 10 cents per 
line, per time, without change of matter. Classi- 
fied, 5 lines or less, one time, 30 cents; three times, 
50 cents; one week, 75 cents. 



RECORD.— Every Thursday and Sunday. Es- 
tablished 1902. Record Publishing Co. (Inc.), 
publishers. Subscription, S2.50; estimated circula- 
tion, Thursday edition, 7,000; Sunday, 14,000; 
8 pages, 17x22. 

Advertising rates, transient, 50 cents an inch; 
commercial, 30 cents an inch, on contracts of 
one month, or longer. Reading notices, 15 
cents a line. Classified, 5 cents a line (minimum, 
5 lines). 



HOLYOKE 

.\RTISAN.— Every Friday. Labor. The Artisan 
Publishing Co., publishers. Subscription, SI ; claimed 
net average circulation exceeding, 5,000. 

Advertising rates on application. 



FREE PRESS.— Every Saturday. Democratic. 
Established 1892. Estimated circulation, 5,000. 
Advertising rates on application. 



NAUTILUS .—Monthly (21st). New Thought. 
Established 1898. Elizabeth Towne, publisher. 
Subscription, SI; claimed average circulation for 
eight months ending May.. 1911, 42,700; guaranteed 
average circulation for year of 1911, 43,000; 80 pages 
or more, 2 columns; length of columns, 8 inches; 
width, 25s inches. Forms close 3d of preceding 
month. 

Advertising rates, 84.50 an inch; l-i page, one time, 
S15; li page, $27; one page, $50; outside back cover 
page (2 colors), S70; inside back cover (2 colors), 
$60. 



NEUE ENGLAND RUNDSCHAU.— Semi- 
Weekly, Wednesday and Saturday. German. Inde- 
pendent. Established 1882. German-.\merican Print- 
ing Co., publishers. Subscription, SI. 50; estimated 
circulation, 5,200; 8 pages, 17x22. 

Advertising rates on application. 



TELEGRAM. — Every evening except Sunday. 
Democratic. Established 189S. Holyoke Tele- 
gram Publishing Co., publishers. Subscription, 
$3; estimated circulation, 6,800; 8 to 16 pages, 
7 columns; length of columns, 21i inches; width, 
2i inches. Can use matrices. 



Advertising rates, one inch, one time, 75 cents; 
one week, $2; one month, $4.50; three months, 
$12; six months, $20; one year. $35; reduced rates 
for larger space. E. O. D., f of daily rate; pre- 
ferred positions 12J^ and 25 per cent extra. Read- 
ing notices, brevier, 15 cents a line; by the week, 
10 cents; by the month, 6 cents. Open space, 
display, within one year, 200 inches, 30 cents an 
inch; 500 inches, 25 cents; 1,000 inches, 22 cents; 
if set in brevier, 5 cents an inch extra. Classified, 
1 cent a word first insertion; i cent each subse- 
quent insertion. 



TRANSCRIPT.— Every evening except Sun- 
day. Republican. Transcript Publishing Co., pub- 
lishers. Established 1882. Subscription, S3; sworn 
average circulation for year 1910, 8,121*; 8 to 16 pages, 
7 columns; length of columns, 21j inches; width, 
234 inches. Can use matrices. 

Advertising rates, nonpareil, 75 cents an inch; 
one week, $2.25; one month, $6; three months, 
$13.50; six months, $24; one year, 840; e. o. d., 
f of daily rate; J-2 inch advertisements, 5 
of inch rate. Open space, within one year, 
100 inches, 30 cents an inch; 250 inches, 25 
1 cents; 500 inches, 20 cents; 1,000 inches or more, 
I 18 cents; set adv-ertisements in full position, 100 
inches, 40 cents an inch, witti discount on 250 
inches and over. Preferred position extra. 
Clas.sified, IJ cents a word first time; 1 cent after; 
reading notices, 10 cents a line; telegraphic or 
pure readers, 25 cents per count line. 

' LAWRENCE 

.AMERICAN. — Every evening except Sunday, 
and SUN, every morning, including SUND.\Y. 
Republican. Established, American, 1861; 

Sun, 1893; Sunday Sun, 1894. American Sun 
Publishing Co.; publishers. Subscription, daily, 
I $3; estimated circulation, evening, 4,370; morning, 
j 3,000; Sunday, 8,000; 8 pages, 7 columns; length of 
columns, 201-2 inches; width, 2]t inches. 

Advertising rates, morning or evening 35 cents 
an inch; 13 times, or 150 inches, within one year, 
30 cents; 39 times, or 300 inches, 25 cents; 78 times, 
or 500 inches, 20 cents; 156 times, or 700 inches, 
15 cents an inch. Position 10 and 25 per cent 
extra. Sunday Sun, fiat rate of 15 cents per inch. 
Reading notices, morning and evening, or Sunday, 20 
cents a line (minimum space 3 lines); telegraphic 
readers, 25 cents a line. Classified, morning and 
evening, or Sunday, 1 cent a word (minimum 
charge 15 cents). 

TELEGR.4M. — Every evening except Sunday. 
I Republican. Established 1884. Kimball G, 
Colby, publisher. Subscription, $3; sworn aver- 
age circulation for year 1910, 8,543*; 8 to 16 
pages, 7 columns; length of columns, 20 inches, 
width, 2J inches. 

Advertising rates, one inch, one time, 50 cents; 
one week, $2.50; one month, $6; three months, 
$13.50; six months, $24; one year, $40; E. O. 
D., § of daily rate. (Contract space, within 
one year, 50 inches, 40 cents an inch; 200 inches, 
30 cents; 500 inches, 25 cents; 1,000 inches, or 
more, 20 cents an inch. Classified, 1 cent a 
word for three insertions (minimum charge 
25 cents); IJ cents for six insertions (minimum 
charge, 35 cents) ; 6 cents a word for one month 
(minimum charge, $1.40). Reading notices, 20 
cents per count line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



99 



MASSACHUSETTS 



TRIBUNE. — Every evening except Sunday, 
EAGLE, every morning except Sunday. Demo- 
cratic. E.stablished, Tribune, 1890. Hildreth & 
Rogers Co., publishers. Claimed average circu- 
lation. Tribune, and Eagle for year 1910, 10,223; 
net (10,811 gross); 8 to 24 pages, 7 columns; length 
of columns, 22 J^ inches; width, 2Js inches. Can 
use matrices. 

Advertising rates. Tribune, and Eagle, combined 
agate.4 cents a line; 2,000 lines, 3 cents; 3,000 lines, 
'2f/2 cents; 5,000 lines, or more, 2 cents a line; 
books, magazines, etc., 2 cents a line, flat. Posi- 
tion extra. Reading notices, 10 cents per count 
line; first page, 20 cents a line. Classified, 1 cent 
a word (minimvim charge, 25 cents); by the week, 
2 cents a word; by the month, 8 cents a word. 
Small display allowed, one inch being equivalent 
to 70 words. 



LOWELL 

COURIER-CITIZEN.— Every morning and 
evening except Sunday. Non-partisan. Es- 
tablished 1845. Courier-Citizen Co., publishers, 
guaranteed average circulation for year 1910, 
18,341*; 10 to 20 pages, 7 columns; length of 
columns, 21 inches; width, 2^ inches. Can use 
matrices. 

Advertising rates, 3 cents a line each 
insertion; editorial page, 3^ cents; last 
page, 4 cents; first page, 8 cents a line. 
Reading notices, 20 cents a line Classified 
(small display allowed), i cent a word (minimum 
charge, 25 cents). 



ETOILLE (L'). — -Everv evening except Sun- 
day. French. Independent. Established 1886. Le 
Etoille Publishing Co., publishers. Subscription, 
83; claimed circulation, exceeding 5,000; 6 to 8 pages, 
7 columns; length of columns, 213^2 inches; width, 
2M inches. Can use matrices. 

Advertising rates on application. 



SUN.--Every evening except Sunday. Demo- 
cratic. Established 1878. .John H. Harrington, 
publisher. Subscription, S3; sworn average cir- 
culation for year 1910, 15,976*; 8 to 24 pages, 
7 columns; length of columns, 20 inches; width 
2\i inches. Can use matrices. 

Advertising rates, agate, 3 cents a line; last 
page, 5 cents; first page, 8 cents; preferred posi- 
tion, 10 and 25 per cent extra. Reading notices, 
20 cents per count line. Imitation readers, 
separated by rule from news matter, 50 per cent 
above display rate. Classified, J cent a word 
(minimum charge, 25 cents). 



TELEGRA.M. — Every Sunday morning. In- 
dependent. Established 1898. D. A. Long, 
publisher. Subscription, $1.50; claimed average 
circulation, for four months ending April 30, 1911, 
17,334; 16 to 32 pages, 7 columns; length of columns, 
20 inches; width, 2^ inches. 

Advertising rates, agate, 3 cents a line; position 
extra. Reading notices, 15 cents a line. Classified, 
1 cent a word. 



LYNN 

ITEM. — Every evening except Sunday. Re- 
publican. Established 187fi. Hastings & Sons 
Publishing Company, publishers. Subscription. 
$6; sworn average circulation for year 1910, 



MASSACHUSETTS 



16,562*: 12 to 20 pages, 8 columns; length of col- 
umns, 22 inches; width, 2,j inches. Can use 
matrices. 

Advertising rates, nonpareil, one inch, $1.20, 
first insertion; each subsequent insertion, 80 
cents; one month, 50 cents; three months, 40 
cents; six months, 30 cents; one year, 30 cents an 
inch per time. Special rates for e. o. d., etc. 
Open space, within one year, 100 inches, 75 cents 
an inch; 200 inches, 65 cents; 300 inches, 55 cents; 
500 inches, 50 cents; 1,000 inches, 42 cents an 
inch. Preferred position 10 and 25 per cent 
extra. Classified, 10 cents a line; 3 times, 20 
cents; subsenuent insertions, 2 cents a line. 
Reading notices, 30 cents per count line; first 
page, 60 cents. 



NEWS. — Every evening except holidays and 
Sunday. Independent Republican. Estab- 
lished 1897. The News Publishing Co., pub- 
lishers. Subscription, $3; estimated circula- 
tion, 6,000; 10 pages, 7 columns; length of col- 
umns, 20 inches; width, 2 J inches. 

Advertising rates, nonpareil, 5 cents a line; 
open space, within one year, 100 inches, 42 
cents an inch; 250 inches, 28 cents; 500 inches, 
or 2 times a w^eek, 21 cents; 1,000 inches, or 
every other day, 18 cents an inch. Preferred 
position extra. Reading notices, 15 cents a 
line, with discount on 500 lines and over; pure 
reading, 30 cents a line; first page, 50 cents; 
telegraphic readers, '35 cents per count line. 
Classified, 5 cents a line; three times, 12 cents; 
subsequent insertions, 2 cents a line; personals 
and medical, 1 cent a word. 



MALDEN 

NEWS. — Every evening except Sunday. Re- 
publican. Established 1892. F. A. Bayrd, pub- 
lisher. Subscription, S3; claimed average circulation, 
6,817; 4 to 8 pages, 7 columns; length of columns, 
20J'2 inches; width, 2\-i inches. 

Advertising rates, 60 cents an inch; two times, 
90 cents; three times, S1.20; one week, $1.80; 
one month, $4.80; three months, $11.40; six 
months, $18; one year, $30; e. o. d., J of daily 
rate. 

MELROSE 

YOUNG IDEA.— Monthly, except July and 
August. Educational. Youth. E s t a b- 
lished 1888. The Allen Co., publishers. Sub- 
scription, 50 cents; estimated circulation, 7,000; 
16 pages, 3 columns; length of columns, 10 inches; 
width, 2i inches. 

Advertising rates, 1 inch, one time, $1.50. 
Discount, three months, 10 per cent; five months, 

20 per cent; ten months, 50 per cent. 

NEW BEDFORD 

STANDARD. — Every evening except Sunday, 
MERCURY, everv morning except .Sunday, and 
SUNDAY MORNING STANDARD. Republi- 
can. Established 18.50. E. Anthony & Sons 
(incorporated), publishers. Standard. Mercurj^ 
Publishing Co., publishers. Mercury. Subscrip- 
tion, daily. Standard or Mercury, $6; Svmdav, 
$1.50; sworn average circulation for vear ending .July 
31,1911, daily Standard, 15788*; Mercury, 4,374*; 
Sunday Standard, 12,095*; Standard, 12 to 24 pages; 
Mercury, 8 to 24 pages, 7 columns; length of columns, 

21 inches; width, 2J8 inches. Can use matrices. 



100 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



Advertising rates, agate, for Staiidard_ and 
Mercury, combined, 3 cents a line; full position, 
4 cents a line. Classified, 1 cent a word; 5 cents 
a word, 1 week, daily and Sunday. Display rates, 
for Sunday same as combined list. 



TIMES. — Every evening except Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished 1902. Charles G. Wood, editor and pub- 
lisher. Subscription, daily, $6; Sunday, $1..50; 
claimed average circulation, daily, 7,840; Sunday 
edition, 13,200; daily, 16 pages; Sunday, 20 
pages, 7 columns; length of columns, 20 inches; 
width, 2J inches Can use matrices. 

Advertising rates, daily, 35 cents an inch, 
each insertion, on 100 inches; Sunday, 40 cents 
an inch, with discount for space. Reading notices, 
daily, 15 cents per count line (6 words) ; Sun- 
day, 20 cents a line. Classified, >^ cent a word. 



NEWBURYPORT 

NEWS. — Every evening except Sunday. In- 
dependent. Established 1877. News Publishing 
Co., publishers. Subscription, $3; sworn aver- 
age circulation for year 1910, 6,28.3*; 6 to 8 pages, 
7 columns; length of columns, 20 inches; width, 
23^ inches. 

Advertising rates, 1 inch, one time, $1; 25 
cents subsequent insertions to one week; two 
weeks, $3.25; one month, $5; three months, $12; 
six months. S18; one year. $28: 2 inches, one 
year, S56; 3 inches, $84. E. O. D., f of daily 
rates. Open space, within one year, 100 inch- 
es, 25 cents an inch; 250 inches, 20 cents an 
inch; 500 inches, 18 cents; 750 inches, 16 cents; 
1,000 inches, 15 cents. Preferred position, 
extra. Classified, 4 lines, one time, 25 cents; 
subsequent insertions. 5 cents a line per time, 
accepted only in multiples of 4 lines. Reading 
notices, nonpareil, 10 cents a line, first 
time; 6 cents after. 



NORTH ADAMS 

TRANSCRIPT.— Every evening except Sun- 
day. Republican. Established 1895. A. W. 
Hardman, publisher. Subscription, S6; guaranteed 
circulation for year 1910, 5,915*; 8 pages, 7 or 8 col- 
umns; length of columns, 21J^ inches; width, 2}4 
inches. Can use matrices. 

Advertising rates, per inch, one time, 35 cents; 
2 times, 60 cents; 3 times, 75 cents; more than 3 
times, 163^ cents an inch for each additional 
insertion; preferred position, extra. Reading 
notices, 5 cents a line. 



PITTSFIELD 

EAGLE. — Every evening except Sunday and 
Wednesday, and WEEKLY, Wednesdays. Re- 
publican. Established 1789; K. B. Miller, pub- 
lisher. Subscription, daily, $6; sworn average 
circulation for year 1910, daily, 10,246*; weekly, 
$1; sworn average circulation for same period, 
12,124*; daily, 12 pages or more; weekly, 16 to 
24 pages, 7 columns; length of columns, 21 inches; 
width, 2}^ inches. The weekly is Wednesday 
edition of the daily, enlarged. 

Advertising rates, daily, 1 to 15 inches, 45 cents 
an inch; 15 to 30 inches, 38 cents; 30 to 50 inches, 
33 cents; 50 to 100 inches, 28 cents; 100 to 250 
inches, 25 ceats; 250 to .509 inches, 21 cents; 500 



MASSACHUSETTS 



inches, or more, 18 cents an inch. Weekly, 5 to 
100 inches, 30 cents an inch; 100 to 250 inches, 
27 cents; 250 inches, or more, 21 cents an inch. 
Preferred position, 10 and 25 per cent extra. 
Reading notices, 10 cents a line first three inser- 
tions; 5 cents each subsequent insertion; tele- 
graphic readers, 35 cents per count line. Clas- 
sified, 1 cent a word (minimum charge, 25 cents). 



SALEM 

CHILDREN'S MAGAZINE.— Monthly. Ju- 
venile. Established 1903; S. E. Cassino Co., pub- 
lishers. Subscription, $1; estimated circulation 
25,000; 48 pages or more, 2 columns; length of 
columns, 8 inches; width, 2J^ inches. Forms 
close 1st of preceding month. 

Advertising rates, agate, 15 cents a line; one 
page, one time, $30; back cover (2 or 3 colors), 
$40; inside covers, $35. Discount on 3 or more 
insertions. 



EVERY DAY HOUSEIvEEPING MAGA- 
ZINE. — See Boston, Mass. 



LITTLE FOLKS.— Monthly. Juvenile. Estab- 
lished 1897. S. E. Cassino Co., publishers. Sub- 
scription, 81; estimated circulation, 100,000; 48 to 
56 pages, 2 columns; length of columns, 8 inches; 
width, 234 inches. Forms close first of preceding 
month. 

Advertising rates, agate, 50 cents a line; one 
page, SllO; 34 and 32 pages pro rata. Minimum 
space, 7 lines. 



NEWS. — Every evening except Sunday, 
Republican. Established 1880. Salem News 
Publishing Co., publishers. Subscription, $3; 
sworn average circulation for year 1810, 18,57.3*; 
8 to 12 pages, 8 columns; length of columns, 2234 
inches; width, 2 inches. Can use matrices. 

Advertising rates, nonpareil, per inch, one 
time, $1; one week, S3. 50; ore month, $9; three 
months, $21; six months, S36; one year, $60. 
No discount for large space. Reading notices, 
15 cents a line; e. o. d., % full rates; two times 
a week, 5^ of daily rate, dassified, 24 words 
or less, 25 cents each insertion. 

SOMERVILLE 

JOURNAL. — Every Friday. Independent 
Republican. Established 1870. J. O. Hayden, 
publisher. Subscription, 82; estimated circulation, 
7,500; 12 pages, 6 columns; length of columns, 
213-^ inches; width, 234 inches. 

Advertising rates, 1 inch, one time, $1; one 
month, $2.50; three months, $5; six months, $9; 
one year, $15. Reading notices, 15 and 25 cents 
a line. 



SPRINGFIELD 

CURRENT EVENTS.— Every Friday during 
school year. For schools. Educational. Established 
1902. Educational Press Co., publishers. .Subscrip- 
tion, 40 cents; guaranteed circulation, 375,000; 4 
pages, 4 columns; length of columns, 11 inches; 
width, 2 inches. Can use matrices. Forms close 
Thursday of preceding week. 

Advertising rates, agate, S2 a line. No discount 
for time or space. No position guaranteed. 



NELSON CHESMAN & CO.'S RATE BOOK. 



,101 



MASSACHUSETTS 



FARM AND HOME.— Semi-Monthly. Agri- 
cultural. Established 1880. Phelps Publishing 
Co., publishers. Subscription, 50 cents; guar- 
anteed circulation, 500,000; guaranteed average 
circulation for year ending March, 1911, 509,540*; 24 
pages, 4 columns; length of columns, IZ\\ inches; 
width, 2' 6 inches; cover pages, 4 columns in width; 
length of columns, 14 inches. Forms close 1st and 
15th of the month for issues 15th and 1st, respectively 
Is.sues Eastern and Western editions. 

Advertising rates, per line, agate, for either 
Western or Eastern edition, $1.20; both combined 
$2 a line each insertion : no time or space discount. 
Reading notices, $2.50 for either Western or 
Eastern edition, or $4 for both. 



GOOD HOUSEKEEPING MAGAZINE.— See 

New York City. 



HOMESTEAD.— Every Monday, Wednesday 
and Saturday. Society and Family. Estab- 
ished 1881. Springfield Homestead Newspaper 
Co., publishers. Subscription, $4; claimed circula- 
tion, 7,800; 16, 20 and 24 pages, 6 columns; length of 
columns, 19 inches; width, 2'^ inches. 

Advertising rates, agate, 10 cents a line; 250 
lines, 8 cents; 500 lines, 7 cents; 1,000 lines, 5 
cents a line. 



NEW ENGLAND HOMESTEAD (Eastern edi- 
tion of Orange Judd Weeklies, New York). — Every 
Saturday. Farm and Family. Established 1867. 
Orange Judd Co., publishers. Subscription, SI; sworn 
average circulation for year 1910, 53,426*; 24 to 32 
pages, 4 columns; length of columns, 13}-^ inches; 
cover pages 14 inches long; width, 2K inches. Forms 
close one week in advance. 

Advertising rates, per agate line, 40 cents each 
insertion; preferred position, 15 and 25 per cent 
extra. Reading notices, 80 cents a line. For com- 
bination rate on Orange Judd Weeklies including New 
England Homestead, American Agriculturist (New 
York), Orange Judd Farmer, (Chicago) and North- 
west Farmstead (Minneapolis), see American Agri- 
culturLst, New York City. 



NEWS. — Every evening except Sunday. 
Democratic. Established 1880. Daily News 
Publishing Co., publishers. Subscription, S3. 50; 
sworn average circulation, from October 1 1910, 
to May 31, 1911, 10,575*; 10 to 32 pages, 7 columns; 
length of columns, 20 inches; width, 2>g inches. Can 
use matrices. 

Advertising rates, agate, 4 cents a line; 2,000 
lines, within one year, 3 cents a line; 5,000 lines, 
2^ cents a line; 10,000 Hnes, or more, 2 cents a 
line. Preferred position, extra. Classified, 5 
cents a line. Reading notices, 15 cents a line. 



REPUBLICAN. — Every morning including 
SUNDAY. Independent. Established 1824. 
Samuel Bowles, publisher. Subscription, daily, 
$8; claimed average circulation for year 1909, 
daily, 16,426; Sunday, .S2; claimed average 
circulation for same period, 18,117*; daily, 16 to 20 
pages; Sunday," about 24 pages, 7 colurnns; length 
of columns, 20>^ inches; width, 23^ inches. 

Advertising rates, nonpareil, daily or Sunday, 
display, 10 cents per line each insertion; 13 times 
within one year, 90 cents an inch; 26 times, 72 



MASSACHUSETTS 



cents; 52 times, 63 cents; 78 times, 54 cents; 156 
times, 45 cents; 312 times, 36 cents an inch per 
time. Open space, within one year, 200 inches, 
daily, Sunday or weekly, 90 cents an inch; 400 
inches, 85 cents; 600 inches, 80 cents; 800 inches, 
75 cents; 1,000 inches, 70 cents; 1,200 inches, 65 
cents; 1,50() inches, 60 cents an inch. Classified, 
5 cents per nonpareil line (6 words, to line), with 
discount for 26 or more insertions. Reading 
notices, 15 cents a line. No cuts inserted. 



UNION.— Every morning including SUNDAY, 
and every evening except Sunday. Republican. 
Established 1864. Albert P. Langtry, editor 
and publisher. Subscription, morning or evening, 
$6; (Sunday, S2.50); sworn average circulation, for 
nine months ending April 30, 1911, dailv, 29,622*; 
Sunday, 20,289*; daily, 14 to 24 pages; Sunday, 28 
to 40 pages, 7 columns; length of columns, 21M inches; 
width, 2% inches. Can use matrices. 

Advertising rates, agate, daily, per line, one 
time, 10 cents; two times, 9^ cents; six times, 
7i cents; one month, not including Sunday, 6 
cents; 6 months or more, 4 cents a line, per 
time. Open space within one year, 1,000 lines, 
7i cents a line; 2,000 lines, 7 cents; 3,000 lines, 
6^ cents; 4,000 lines, 6 cents; 5,000 lines, 5i 
cents; 10,000 lines, or more, 5 cents a line. Posi- 
tions, 10 and 25 per cent extra. Reading notices, 
nonpareil, 15 cents a line; leaded nonpareil, 
20 cents; solid minion, 40 cents. Sunday dis- 
play, per line, one time, 5 cents; one month, 
4i cents; three months, 4 cents; six months, 
3i cents; one year, 3 cents a line, per time. 



WESTFIELD 

NATIONAL GRANGE.— Monthly (20). Grange, 
Farm, and Home. Established 1907. The National 
Grange Publishing Co., publishers. Subscription, 50 
cents; claimed circulation, 20,000; 16 pages, 4 col- 
umns; length of columns, 12J^2 inches; width, 2;^g 
inches. Forms close 5th of current month. 

Advertising rates, agate, 15 cents a line; 250 
lines, within one year, 14 cents; 500 lines, 13 
cents; 1,000 lines or more, 12 cents a line, classified, 2 
cents a word. 



WORCESTER 

CATHOLIC MESSENGER (The V— Every 
Friday. Catholic. Local. Established 1887. 
Messenger Printing and Publishing Co., publishers. 
Estimated circulation, 5,000; length of columns, 
21 inches; width, 2^^ inches. 

Advertising rates, nonpareil, 75 cents an inch; 
one month, $2.50; three months, $6; six months, 
$11; one year, $20. Open space ranging from 
40 cents an inch, on 100 inches, to 2U cents an 
inch, on 2,000 inches. 



GAZETTE. — Every evening except Sunday. 
Independent. Established 1805. Geo. F. Booth, 
publisher. Subscription $3; sworn average circula- 
tion for year 1910, 17,502*; 12 to 24 pages, 7 columns; 
length of columns, 21 inches; width, 2} (, inches. Can 
use matrices. 

Advertising rates, agate, daily, 1 inch, one time, 
70 cents. Open space, within one year, 100 inches, 
60 cents an inch; 250 inches, 55 cents; 500 inches, 50 
cents; 750 inches, 45 cents; 1,000 inches, 40 cents an 
inch. Preferred position, extra. Classified, ^i cent 



102 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



a word oacli insertion. (Minimum 10 cents). Per- 
sonals, 1 cent a word. Reading notices, nonpareil, 
15 cents per line, with discount on 500 lines and over 
(heading counts as 2 lines); first page, 30 and 60 cents 
a line. 



OSTERNS WECKOBLAD.— Every Wednes- 
day. Swedish. Independent Republican. 
Established 1896. New Eastern Weekly Pub- 
lishing Co., publishers. Subscription, $1.50; 
estimated circulation, 5,000; 8 pages, 7 columns; 
length of columns, 21i^ inches; width, 2i inches. 
Can use matrices. 

Advertising rates, 50 cents an inch; one month, 
$2; three months, $5; six months, $10; one year, 
$18. Further rates on application. 



POST. — Every evening except Sunday. Inde- 
pendent. Established 1891. Peter A. Conlin, pub- 
lisher. Subscription, S3; sworn average circulation, 
for year 1910, 13,037*; 10 to 20 pages, 7 columns; length 
of columns, 21 inches; width, 2J/8 inches. Can use 
matrice.s. 

Advertising rates less than 100 inches, run 
of paper, 50 cents per inch, per time; 100 inches, 
40 cents; 200 inches, or more, 30 cents an inch; 
first page, 35 cents per inch extra; last page, 
15 cents an inch extra; full position, 25 per cent 
extra. Classified, 2J cents a line. Reading 
notices, 10 cents per count line; first page, 20 
cents; last page, 15 cents a line; full faced readers, 
25 cents per count line; first page, 35 cents; 
telegraphic readers, 50 cents a line. 



SCHOOL ARTS JOURNAL.— See New York 
City. 



MASSACHUSETTS 



SKANDINAVIA.— Every Wednesday. 
Swedish. Independent. Established 1886. 
The Swedish Publishing Co., publishers. Sub- 
scription, $1.50; estimated circulation, 7,500; 20 
pages, 7 columns; length of columns, 22 inches; 
width, 2i inches. 

Advertising rates, 40 cents an inch each in- 
sertion. 



SVEA. — Every Wednesday. Swedish. Re- 
publican. Established 1897. Svea Publishing 
Co., publishers. Subscription, $1.50; sworn 
average circulation for three months ending 
March, 31, 1911, 14,687; 16 pages, 8 columns; 
length of columns, 23 inches; width, 2% inches. 
Can use matrices. 

Advertising rates, agate, 5 cents a line; 5,000 lines, 
10 per cent discount. Reading notices, 10 cents per 
brevier line. 



TELEGRAM. — E very morning including 
SUNDAY. Republican. Established, 1886. 
Telegram Newspaper Co., publishers. Sub- 
scription, $0; claimed average circulation for 
year 1910, daily, 28,302; Sunday, $2.00; 
claimed averaRe circulation for same period, 
31,55 8 : daily, 12 to 24 pages; Sunday, 30 to 50 
pages, 8 columns; length of columns, 2IJ2 inches; 
width, 21s inches. Can use matrices. 

Advertising rates, daily, agate, 5 cents a line; 
last page, 7^ cents; first page, 10 cents; other 
selected pages, cents a line. Sunday, 5 cents a 
line; last page, first section, and first page. 2d 
and 3d sections, 7i cents a line; last page, 2d and 
3d sections, 6 cents; first page (bottom), 10 cents 
a line. Preferred position, 15 and 25 per cent 
extra. Classified, daily or Sunday, 1 cent a word 
(minimum, 20 words), Reading notices, daily 
or Sunday, marked with stars, 15 cents per count 
line; last page. 20 cents; first page, 25 cents a line. 



MICHIGAN 



ADRIAN 

MICHIGAN PATRON (The).— Monthly. 
Grange. Farm. Established 1902. The Patron 
Publishing Co., publishers. Subscription, 25 
cents; estimated circulation, 16,800; 8 pages, 7 col- 
umns; length of columns, 21 inches; width, 2^ inches. 
Forms clo.se 25th preceding month. Can use matrices. 

Advertising rates, agate, 10 cents a line; over 
500 lines within one year, 8 cents; over 1,000 lines, 
6 cents; 2.000 lines and over, 5 cents a line. 



TELEGRAM. — Every evening except Sunday. 
Independent. Established 1892. Stuart H. 
Perry, editor and publisher. Subscription, $5; 
sworn average circulation, for three months ending 
June 30, 1911, 7,692*; 8 to 12 pages, 7 columns; length 
of columns, 21 inches; width, 2}4 inches. Can use 
matrices. 

Advertising rates, run of paper, daily, or e. o. 
d., 36 cents an inch; one month, 24 cents; three 
months, 22 cents; six months, 20 cents; one year 



18 cents an inch, per time; special rates for 1 and 
2 times a week. Open space, within one year, 
100 inches, 24 cents an inch; 250 inches, 22 cents; 
500 inches, 20 cents; 1,000 inches, or more, IS 
cents an inch; full position, 25 per cent extra. 
Classified, 1 cent a word first insertion; H cent 
each subsequent consecutive insertion (minimum 
charge, 15 cents). Reading notices, 10 cents per 
count line. 



ANN ARBOR 

AMERICAN TYLER— KEYSTONE.- Semi - 
Monthly. Masonic. Established 1888. The 
Tyler Publishing Co., publishers. Subscription, 
$2; claimed average circulation, 5,000; 24 pages, 
3 columns; length of columns, 10 inches; width, 
214 inches. Forms close 5th and 20th preced- 
ing date of issue. 

Advertising rates, agate, 10 cents a .line, 
each insertion; six months, 70 cents an inch, 
per time; one year, 60 cents an inch per insertion. 



NELSON CHES'MAN & CO.'S RATE BOOK. 



103 



MICHIGAN 



MICHIGAN ALUMNUS.— Monthly during 
college year. College Graduate. Established 
1894. Alumni Association of the University of 
Michigan, publishers. Subscription, .?1..50; sworn cir- 
culation, 7,222*; 96 pages, 2 columns; length of col- 
umns, 8 inches; width, 2M inches. Forms close first 
of each month. 

Advertising rates, t'b page, $2; i page, S3; 
i page, $5; i page, $10; one page, $20; 10 per 
cent discount on 5 or more insertions. 



TIMES NEWS. — Every evening except Sun- 
day. Independent. Established 1835. Times- 
News Co.. pubHshers. Subscription, 85; guaranteed 
average circulation, 6,505: 8 to 16 pages, 7 and 8 col- 
umns; length of columns, 20 inches; width, 2}/^ inches. 
Can use matrices. 

Advertising rates, less than 100 inches, 35 
cents an inch; less than 250 inches, plate matter, 
preferred position, 25 cents an inch; set matter, 
run of paper, 25 cents; 250 inches, plate matter, 
preferred position, or set matter, run of paper, 
20 cents an inch; 500 inches, plate matter, pre- 
ferred position, or set matter, run of paper, 17§ 
cents an inch; 1,000 inches, plate matter, pre- 
ferred position, or set matter, run of paper, 15 
cents an inch. Classified, 25 words or less, 3 
times, 25 cents; additional words, 1 cent each. 
Reading notices, 10 cents a line; telegraphic 
readers, 25 cents a line. 



ENQUIRER. — Every morning except Monday. 
Republican. Established 1900. Enquirer Publishing 
Co., publishers. Subscription, S5; sworn circulation, 
7,037* ; 10 and 12 pages, 7 columns; length of columns, 
21 inches; width, 2'6 inches. Can use matrices. 

Advertising rates, 35 cents an inch; 1,000 lines, 30 
cents an inch; 3,000 lines, 25 cents; 5,000 lines, 20 
cents; 10,000 lines or more, 18 cents an inch. Pre- 
ferred position, 15 and 25 per cent extra. Reading 
notices, 8 cents per count line. Classified, 1 cent a 
word, first insertion; 32 cent a line each subsequent 
insertion. 

Also publishes The Evening News, circulation, 
4,000. Combination rates on application. 



MICHIGAN 



JOURNAL. — Every evening except Sunday, and 
JOURNAL AND RECORD, SUNDAY MORN- 
ING. Republican. Established daily, 1872; Sunday, 
1869. Battle Creek Journal Co., publishers. Sub- 
scription, daily, 86; Sunday, SI. 50; estimated circu- 
lation, daily and Sunday, 5,000; daily 8 to 16 pages, 
17x22; Sunday, 16 to 44 pages, 17x23. 

Advertising rates on application. 



BATTLE CREEK 

DOGDOM.— Monthly. Dog Fanciers. Es- 
tablished 1900. Dogdom Publishing Co. (Inc.), 
publishers. Sub.scription, SI; estimated circulation, 
6,000; 84 pages, 2 columns; length of columns, 7^4 
inches; width, 15 ems. Can use matrices. 

Advertising rates, $1.50 an inch; one page, $20; 
i and i pages, pro rata. Discount, 5, 10 and 20 
per cent on 3, 6 and 12 months, respectively. 



GOOD HEALTH.— Monthly. Home Health. 
Established 1865. Good Health Publishing Co., 

publishers. Subscription, S2; estimated circulation, 
lO.IXJO; 86 pages, 2 columns; length of columns, 8 
inche-; width, 2'; i inches. Forms close 25th of sec- 
ond month preceding publication. 

-Advertising rates, agate, per line, 14 lines, or more, 
25 cents each insertion; one page, S40; li and J^ pages, 
pro rata. Discount, .«ix months, 5 per cent; one year, 
or 3 pages, within one year, 10 per cent. 



MICHIGAN POULTRY BREEDER.— Monthly. 
Poultry. Established 1885. George S. Barnes, pub- 
lisher. Subscription, 25 cents; claimed average cir- 
culation, 5,000; 24 pages, 3 columns; length of col- 
umns, 8' 2 inches; width, 2J-6 inches. 

Advertising rates, an inch SI; six months, 90 cents 
an inch, per time; one year, 75 cents. Special rate 
for Breeders' cards. 



TRUE AMERICAN.— Monthly. Temperance. 
Established 1904. True American Co.. publishers. 
Subscription, 25 cents; estimated circulation, 8,000. 
24 pages, 4 columns; length of columns, 12 inches' 
width, 23 8 inches. Forms close 10th of current month '_ 

Advertising rates, agate, 5 cents a line. Clas- 
sified, 10 cents a line (minimum charge, 25 
cents). 



BAY CITY 

NATIONAL FARMER (The).— Every 
Thursday. Sugar Beet Culture and Agricultural. 
Established 1898. S. O. Burgdorf, publisher. Sub- 
scription, 75 cents; claimed average circulation, 
37,143; 8 to 12 pages, 4 columns; length of columns, 
15}-^ inches; width, 23^ inches. Forms doss Tuesday 
preceding. 

Advertising rates, agate, 15 cents a line: 100 
lines, within one year, 14 cents a line; 200 lines, 
12 cents: 400 lines, 10 cents. 



TIMES. — Every evening except Sunday. Inde 
pendent. Established 1879. Bay City Times Co., 
publishers. Subscription, S4; sworn average circu- 
lation for year 1910, 11,222*; 8 to 16 page.s, 7 col- 
umns; length of columns, 213,^ inches; width, 23--^ 
inches. Can use matrices. 

Advertising rates, agate, 4 cents a line; full posi- 
tion, 4':; cents a line. Open space, within one vear, 
1,000 lines, 3 cents a line; 3,003 lines, 2'^ cents; 7,000 
lines, 2 cents. Position extra. Classified, 1 cent a 
word. Reading notices, 12 cents a line, count. 

See advertisement on page 434. 



TRIBUNE. — Every morning including SUN- 
DAY. Republican. Established 1872. Bay 
City Tribune Co., publishers. Subscription, 
daily, $4; daily and Sunday, S6; guaranteed average 
circulation, daily, exceeding 10,000*; Sundav, exceed- 
ing 11,000*; 8 to 12 pages (Sunday, 24 to 32 pages), 
7 columns; length of columns, 213^ inches; width, 
133^ ems. Can use matrices. 

Advertising rates, daily or Sunday, agate, 4 
cents a line. Open space, within one year, 
1,400 lines, 3 cents a line; 3,500 lines, 2i cents; 
7,000 lines, 2 cents; 14,000 lines, U cents a 
line. Preferred position, 10 and 25 per cent 
extra. Reading notices, minion, 10 cents a 
line; first page, 25 cents. Classified,' i cent 
a word. 

See advertisement on page 528. 



104 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



CALUMET 

PAIVALEHTI. — Every morning except Mon- 
day, and AMERIKAN UUTISET, every Tues- 
day and Friday. Finnish. Daily, Independent. 
Semi-weekly, agricultural. Established 1887. 
Paivalehti Publishing Co., publishers. Sub- 
scription, daily, $5; semi-weekly, $2; claimed 
circulation, daily, 7,230; semi-weekly, 9,200; 
8 to 32 pages; length of columns, 22 inches; width, 
2)4 inches. 

Advertising rates on application. 

See advertisement on page 542. 



DETROIT 

ABEND-POST. — Every evening except Sun- 
day. SUNDAY MORNING, and FAMILIEN 
BLAETTER, semi-weekly. Tuesdays and Fri- 
days, German. Liberal Republican. E s t a b- 
lished 1854. August Marzhausen,_ proprietor. 
Subscription, daily, $7.80; estimated circulation, 
daily and Sunday, 6,000; semi-weekly, $2; 
estimated circulation, 9,000; 8 pages (Sunday, 
16 or more pages), 7 columns; length of col- 
umns, daily, 21 inches; width, 2^ inches. Can 
use matrices. Office, corner Miami and Wilcox 
Streets. 

Advertising rates, daily, 50 cents an inch; 
4th, 5th and 8th pages, 75 cents an inch; first 
page, $1; Sunday, 75 cents an inch; 4th, 5th 
and 8th pages, |l; first page, $1.50 an inch; 
business notices (long primer), 15 cents a line. 
Reading notices, 25 cents a line. Classified, 1^ 
cents a word first time; 1 cent a word subse- 
quent insertions. Semi-weekly, display, $1.50 
an inch. Reading notices, 50 cents a line. 
Discount on display, 100 inches, 5 per cent; 
200 inches, 7i per cent; 300 inches, 10 per cent; 
500 inches, 12i per cent; 750 inches, 15 per 
cent; 1,000 inches, 20 per cent; 2,000 inches, 
25 per cent; 3,000 inches, 30 per cent; 4,000 
inches, 40 per cent. 

AMERICAN BOY (TheV— Monthly. Ju- 

venile. Established 1899. The Sprague Pub- 
lishing Co.. publishers. Subscription, $1 ; claimed 
average circulation, 200,000; 32 to 36 pages, 
or more, 4 columns; length of columns, 14^ 
inches; width, 2i inches. Forms close 5th pre- 
ceding month. Office, Majestic Building. 

Advertising rates, agate, 7 lines, or more, $1 
a line; one page, per time (800 lines), $700; M and 
y^ pages, pro rata. 

AMERICAN ELK (The).— Monthly. Fraternal. 
Established 1904. L. F. Williams, publisher. Sub- 
scription, $1; claimed average circulation, for three 
months ending June 1911, 8,600; 24 pages, 3 columns; 
length of columns, 11'^ inches; width, 2^ inches. 
Can use matrices. 

Advertising rates on application. 

ANGELUS.— Every Sunday (Issued Satur- 
days). Catholic. Religioiis. Established 1882. 
The Angelus Publishing Co., publishers. Sub- 
scription, 75 cents; 10 pages, 4 columns; length of col- 
umns, 12 inches; width, 2's inches. Can use mat- 
rices. Forms close one week in advance. Office, 
62-64 Griswold Street. 

Advertising rates, agate, 10 cents a line, each 
insertion. Discount, 5 per cent on three months; 
10 per cent on six months; 20 per cent on one year. 



MICHIGAN 



BAY VIEW MAGAZINE.— Monthly, except 
June, July, August and September. Literary. 
Established 1893. J. M. Hall, publisher. Sub- 
scription, $1.50; claimed average circulation, 17,650; 
72 pages, 2 columns; length of columns, T^i inches; 
width, 2^2 inches. Can use matrices. Office, 165 
Boston Boulevard. 

Advertising rates on application. 

BEACH'S MAGAZINE OF BUSINESS.— 
Monthly. Educational. Established 1909. E. 
H. Beach, publisher. Subscription, 25 cents; 
guaranteed circulation, 60,000; 96 to 128 pages, 1 col- 
umn; length of column, 5 inches: width, 3! 2 inches. 
Forms close 25th preceding month. Can use mat- 
rices. Office, 69-71 West Fort Street. 

Advertising rates, $60 per page; smaller space in 
proportion; inside cover, $75; facing reading matter, 
$75 (minimum space, J-g page). Discount, 5 and 10 
per cent on 6 and 12 months, respectively. 

BEE HIVE.— Monthly. Fraternal. Established 
1881. Bee Hive Publishing Co., publishers. Sub- 
scription, $1.00; guaranteed circulation 213,350; 24 
pages, 4 columns; length of columns I2I2 inches; 
width, 214 inches. Forms close 9th preceeding 
month. 

Advertising rates, agate, $1 a line. 

BUSINESS AND THE BOOKKEEPER.— 
Monthly. Established 1887. The Business Man's 
Publishing Co., Ltd., publishers. Subscription, 
$1; sworn circulation, 54,057* (claims from May 1, 
1911, 60,000); 102 pages, 2 columns; length of columns, 
8 inches; width, 2^8 inches. Forms close 20th of 
preceding month. Office, Fort and Wa>Tie Streets. 

Advertising rates, agate, 65 cents a line; one 
inch, $8.50; one page, one time, $136; i, i and 
i pages, pro rata. Discount, 5 and 10 per cent 
on 6 and 12 months, respectively. Classified, 
75 cents a line. 



BUSINESS SERVICE.— Monthly. Commer- 
cial. Established 1908. Co-operative Bureau 
of the American Collection service, publishers. 
Subscription, $1; claimed average circulation, 30,000; 
32 to 40 pages, 2 columns; length of columns, 8 inches; 
width, 254 inches. Office, 115 State Street. 

Advertising rates, 1 page, $40; )i page (minimum 
space) and H page, pro rata. Classified, 25 cents a 
line. 



CONCRETE.— Monthly (5th). Trade. Estab- 
lished 1904. Concrete Publishing Co., publishers. 
Subscription, $1; guaranteed average circulation, 
for year ending May 31, 1911, 15,132* net; 16,490* 
gross; 110 pages, 2 columns; length of columns, 10 
inches; width, 314 inches. Forms close 28th preced- 
ing month. Office, Owen Building. 

Advertising rates, $5 an inch; "% page, one 
time, $10; }i page, $20; M page, $35; one page, 
$65. 

COURIER. — Every Saturday. Independent. 
Established 1864. Edward Wildman, publisher. 
Subscription, $1; estimated, circulation, 15,000; 
8 pages, 8 columns; length of columns, 21 inches; 
width, 2 inches. Can use matrices. Office, 
92-94 Griswold Street. 

Advertising rates, $1 an inch; 13 times, 75 
cents; 26 times, 60 cents; 52 times, 50 cents; 
preferred position, 25 per cent extra. Readmg 
notices, 25 cents per count line. _ Classified, 2 
cents a word; display, 10 cents a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



105 



MICHIGAN 



DZIENNIK POLSKI.— Every evening except 
Sunday. Polish. Established 1903. Polish American 
Publishing Co., (Inc) publishers. Subscription, 
83; 4 pages, 18x24. Office, 424 Canfield Avenue. 

Advertising rates on application. 

FREE PRESS. — Every morning including 
SUNDAY. Independent. Established 1831. 
Subscription, $5; sworn average circulation 
for first six months in 1911. daily, 58,074*; 
Sunday, $2.50; for same period, 76,470*; daily, 10 
to 24 pages; Sunday, 64 to 128 pages, 8 columns; 
length of columns, 20 inches; width, 2 inches. Can 
use matrices. Office, 11-13 Lafayette Avenue. 

Advertising rates, 7 lines or more, agate, daily, 
12 cents a line; Sunday, 15 cents a line; 10 times, 
or 1,000 lines, daily, 11 cents; Sunday, 14 cents; 
20 times, or 2,000 lines, daily, 10 cents; Sunday, 
1.3 cents; 50 times, or 5,000 lines, daily, 9 cents; 
Sunday, 12 cents; 100 times, or 7,500 lines, daily. 
Si cents; 7,500 lines in Sunday issue, 11 cents; 
156 times or 10,000 lines, daily, 8 cents; 10,000 
lines in Sunday issue, 10 cents a line. Preferred 
position, 10 and 2.5 per cent extra. Classified, 
12 cents a line. Reading notices, daily, 50 cents 
a line; Sunday, 60 cents; telegraphic readers, $1 
a line. Discount on 200 lines or more within one 
year; first page, daily, 75 cents; Sunday, $1 per 
line. 



GATEWAY (The).— Monthly. Literary. Es- 
tablished 1903. The Gateway Publishing Co., 
publishers. Subscription, $1; claimed average 
circulation for year 1910, 22,360; 52 to 80 pages, 2 
columns; length of columns, 8 inches; width, 2:^-'8 
inches. 

Advertising rates, $4 an inch; per page, $60; 
}4 and 14 pages pro rata; inside cover, $75; back 
cover, $100. 



GLEANER.— Monthly. Agricultural. Estab- 
lished 1894. Grant Slocum, publisher. .Subscription, 
50 cents; guaranteed circulation, 100,000*; 24 to 44 
pages, 4 columns; length of columns, 13 inches; width, 
2}^ inches. Office, Majestic Building. 

Advertising rates, 50 cents a line; full page posi- 
tion, S3. 50; double spread, S650; inside covers in colors, 
$375; back cover in colors, $400. 

See advertisement on page 476. 



HORSE-SHOERS' JOURNAL.— M o n t h 1 v. 

(15th). Established 1875. Master Horse Shoers* 
National Protective Association publishers. Sub- 
pcription, $1. Forms close 5th of each month 
preceding. Office, Lewis Building. 

Advertising rates, S5 an inch; three'months, 
$12; six months, $18; one year, $30; 2 inches, 
one time, $8; i column, $12; i column, $18; 
J2 page, $26; one page, $50. Discount on 3 months 
or longer. 

.JOURNAL. — Every evening except Sunday, 
and SEMI- WEEKLY, Tuesdays and Fridavs. 
Republican. Established 1883. The Detroit 
Journal Publishing Co., publishers. Subscrip- 
tion, daily, $3, city and suburbs; elsewhere, $5; 
sworn average circulation for three months ending 
March 31, 1911, daily, 72,700* net, (76,300* gross); 
for six months ending Mav 31, 1911, 73,627*(Mav 
1911, average 81, 8.39*); for year 1910, daily, 68,720* 
net; (71,853* gross); semi-weekly, $1; claimed circula- 
tion, 23,000 (46,000 per week);" 8 to 12 pages, 8 col- 
umns; length of columns, 21 inches; width, 2 inches. 
Can use matrices. Office Detroit Journal Building. 



MICHIGAN 



Advertising rates, agate 13 cents a line; 13 
times, 12 cents; one month, 11 cents; three months, 
9 cents; six months, or longer, 8 cents a line 
per time. Open space, within one year, 1,000 
lines, 12 cents; 2,000 lines, 10 cents; 5,000 lines, 
9 cents; 7,500 hues, 8} cents; 10,000 lines, 8 
cents per line; preferred positions, 15 and 25 
per cent extra. Reading notices, 50 cents per 
count line, with discount on 200 lines and over; 
telegraphic readers, $1 a line. Flat rate for 
financial, books and publishers, schools, col- 
leges, resorts and strictly inail order business, 
9 cents a line. Classified, 1' 2 cents a word, (min- 
imum 2 lines, 12 words). Personals 10 cents a line, 
minimum 3 lines. Semi-weekly, 10 cents a line; 
one month, 9 cents; three months, 8 cents; six months, 
7 cents; nine months, 6}2 cents; one year, 6 cents 
a line, per time. Open space, semi-weeklv, 100 lines, 
9 cents; 1,000 lines, 8 cents; 5,000 lines, 7 cents; 10,000 
lines, or more, 6 cents; Reading notices, 40 cents 
a line, with discount on 500 lines and over. 



LADY MACCABEE.— See Harbor Beach, Mich. 



MICHIGAN CHRISTIAN ADVOCATE.— 

Every Saturday. Methodist. Established 1874. 
Subscription, $1.50; estimated circulation, 17,480; 
16 pages, 5 columns; length of columns, 15^2 inches; 
width, 23'8 inches. Office, 21 Adams Avenue, East. 
Advertising rates, per agate line, 20 cents. 
Discounts, 10 per cent on four times, or 200 lines; 
15 per cent on eight times, or 300 lines; 20 per 
cent on thirteen times, or 500 lines; 25 per cent 
on twenty-six times, or 750 lines; 30 per cent on 
thirty-nine times, or 1,000 lines; 35 per cent on 
1,500 lines; 40 per cent on fifty-two times, or 
2,500 lines. Reading notices, double price. 

MICHIGAN FARMER.— Every Saturday. 
Agricultural. Established 1843. The Lawrence 
Publishing Co., publishers. Subscription, SI; claimed 
circulation, exceeding, 80,000; 20 to 40 pages, 4 col- 
umns; length of columns, 13)2 inches; width, 2H 
inches. Forms close Tuesday preceding. Office, 
39 to 45 Congress Street, West. 

Advertising rates, agate, one time. 40 cents a 
line. Discounts, 60 lines, 5 per cent; 200 lines, 
10 per cent; 500 lines, 15 per cent; 1500 lines, 20 
per cent. Special position, 25 per cent extra. 
Reading notices, $1 per count line each insertion. 



MICHIGAN UNION ADVOCATE (The).— 
Every Friday. Labor. Established 1904. Un- 
ion Publishing Co.. publishers. Subscription, 
$1; estimated circulation, 10,000; 8 pages, 8 
columns; length of columns, 20 inches; width, 2 
inches. Can use matrices. Office, 97-99 Fort 
Street, West. 

Advertising rates, agate, 90 cents an inch; one 
month, 75 cents; three months, 70 cents; six 
months, 60 cents; one year, 45 cents an inch; pre- 
ferred position, 15 per cent extra. Reading 
notices, 1 5 cents a line ; first page, 20 cents, with 
discount for time. 

MODERN METHODS.- Monthly. B u s i- 
ness. Professional and Office. Established 1903. 
Modern Methods Publishing Co., publishers. 
Subscription, $1; claimed circulation. .50,000; 100 
pages, 2 columns; length of columns, 8 inches; width, 
2?i inches. Forms close 8th of month preceding 
date of publication. Office, 111-113 Woodward 
Avenue. 



106 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



Advertising rates, $3.12i an inch; one page, 
one time, $50; '%, and Y-i pages, pro rata; 3 consecu- 
tive insertions, or more, 5 per cent discount. 
Preferred position extra. Minimum space, one 
inch. 



MOTOR CAR.— See Kansas City.Mo. 



MOTORMAN AND CONDUCTOR.— Monthly. 
Labor. Established 1895. W. D. Mahon, pub- 
lisher. Subscription, 50 cents; estimated circula- 
tion, 9,000; 12 pages, 9x12. Office, Kanter 
Building. 

Advertising; nites, $30 per page. Further rates 
on application. 



MOTOR NEWS.— Monthly. Good Roads. 
Estabhshed 1904. Motor News Publishing Co., 
publishers. Subscription, $1; 32 pages, 9x12. 
Office, 92 Griswold Street. 

Advertising rates, $2.50 an inch; one page, $40; 
y%, M and y^ pages, pro rata. Discount, 5, 10 
15 and 20 per cent on 3, 6, 9 and 12 months respec- 
tively. Classitied, 10 cents a line, first insertion; 
5 cents a line each subsequent insertion. 



NEWS. — Every morning and evening except 
Sunday, and NEWS-TRJBUNE, Sunday morn- 
ing. Independent. Established, daily, 1873; 
Sunday, 1895. Evening News Association, pub- 
lishers. Subscription, daily, $5; Sunday. $2.50; 
sworn average circulation for vear 1910, daily, 126,- 
239*; Sunday for same period, 70,298*; daily, 12 
to 32 pages; Sunday, 72 to 82 pages, 8 columns; length 
of columns, 22 inches; width, 2 inches. Can use 
matrices. Office, 65-69 Shelby Street. 

Advertising rates, daily, morning and evening, 
agate. 20 cents a line; 4 times, or 500 lines, within 
one year, 16 cents; 13 times, or 1,000 lines, 15 
cents; 26 times, or 2, .500 lines, I4I2 cents; .52 times, 
or 5,000 lines, 14 cents; 104 times, or 7,500 lines, 
13J^ cents; 156 times, or 10,000 lines, 13 cents a 
line. Hotels, resorts, financial, schools, colleges, 
books and publishers, and strictly mail order 
advertising, in daily, 15 cents aline; Sunday 12 
cents a line (no discount). Preferred position, 1 } 
and 3 cents a line extra for next reading and 
full position, respectively. Minimum space for 
full position 3 inches. Reading notices, nonpareil, 
measure, 75 cents a line, with discount on 100 lines 
and over. Telegraphic readers, daily, $1 a line. 
Classified, 2 cents a word (minimum charge, 25 
cents); personals, medical, clairvoyant etc., lYi 
cents a word. Sunday News Tribune display, 15 
cents a line; 4 times or 500 lines, 13 cents; 8 times or 
1,000 lines, 12 cents; 13 times, or 2,500 lines, \\Vi 
cents; 26 times, or 5,000 lines, 11 cents; 39 times, 
or 7,500 lines, 10' i^ cents; .52 times or 10,000 lines, 
10 cents a line. Preferred position in Sunday issue, 
1 and 2 cents per line extra for next reading and full 
position, respectively. Classified, in Sunday issue, 
13'2 cents a word; personals, medical, etc., 2)^ cents 
a word. Reading notices, 50 cents a line, with dis- 
count on 100 lines and over; telegraphic readers, 
iSunday, 75 cents per line. 



MICHIGAN 



and cover, 2 columns; length of columns, 7 inches; 
width, 2 inches. Forms close 15 da>'s in advance. 
Can use matrices. Office, 360 Holden Avenue. 

Advertising rates, '%, page (minimum space), 
$12..50; 1-2 page, $20; one page, $30. Discount on 3 
or more insertions. 



PENBERTHY ENGINEER .\ND FIRE- 
M.'VN. — Monthly. Mi-chanical Engineering. Flstab- 
lished 1893. Penberthy Press, publishers. .Subscrip- 
tion, 50 cents; claimed circulation, 11,250; 80 pages 



SATURDAY NIGHT.— Every Friday. In- 
dependent. Established 1907. Detroit Satur- 
day Night Co.. publishers. Subscription, $2.50; 
claimed circulation, 17,000; 10 pages, 6 col- 
umns; length of columns. 19i inches: width, 
2}^ inches. Can use matrices. Office, 95-97 
Fort Street, West. 

-Advertising rates, agate, 15 cents aline; 5 times, 
or 1,000 lines, 12 cents; 13 times, or 2, .500 lines, 
11 cents; 26 times, or 5,000 lines, 10 cents; 39 
times, or 7,500 lines, 9 cents; 52 times, or 10,000 
lines, 8 cents a line. Position next reading, 1 
cent a line extra; full position, (3 inches minimum 
space), 2 cents a line extra. Reading notices, 50 
cents a line. 



STELLAR RAY (The).— Monthly Advanced 
Thought. Established 1900. H. C. Hodges, 
publisher. Subscription, $1; estimated circulation, 
12,000; 36 pages and cover, 2 columns; length of col- 
umns, 7?4 inches; width, 232 inches. Fornis close 
5th preceding month. Office, Hodges Building. 

Advertising rates, $3 an inch; 2 inches, $5; 3 
inches, $7.50; yi page, one time, $10; }2 page, $15; 
one page, $30. Minimum space, one inch. 



STIMME DER WAHRHEIT.— Every Thurs- 
day. German. Roman Catholic. Established 
1875. E. Andries, publisher. Subscription, $2; 
estimated circulation (Detroit edition 8,250; 
Cleveland edition, 8,375); 8 pages, 7 columns; 
length of columns, 20 inches; width, 2J/^ inches. 
Office, 97 Congress Street, East. 

Advertising rates, one inch, one time, $1; one 
month, $3; three months, $6.50; six months, 
$11.70; one year, $20.80. 

An edition is also issued at Cleveland, Ohio. 
Rates cover only one edition; for both editions 
add \ to above rates. 



TIMES. — Every evening except Sunday. In- 
dependent. Established 1900. The Detroit 
Times Co., publishers. Subscription, $3; sworn 
average circulation, for three months ending May 
31, 1911, 32,403*; 10 to 24 pages, 7 columns; length 
of columns, 21' 2 inches; width, 2y'% inches. Can use 
matrices. Office, 13-15 John R. Street. 

Advertising rates, agate, 10 cents a line each 
insertion; 1,400 lines, within one year, 9 cents a 
line; 2,800 lines, 7i cents; 5,000 lines, 7 cents; 
7,000 lines, 6 cents; 10,000 lines or more, 5i cents 
a line. Reading notices, brevier, 35 cents a line; 
first and editorial page, 50 cents; telegraphic 
readers. 7,5 cents. Business notices, 2,5 cents a 
line. Classified, 5 cents per nonpareil line, 
(minimum charge, 15 cents). 

TRUTH. — Every Saturday. 1 n d e p e ndent. 
Liquor Interests. Established 1883. Truth Pub- 
lishing Co., publishers. Subscription, $2; esti- 
mated circulation, 20,000; 8 pages, 7 columns; 
length of columns, 19J inches; width, 2i inches. 
Office, 97 Congress Street. 

Advertising rates on application. 



NELSON CHESMAN & CO.'S RATE BOOK. 



107 



MICHIGAN 



MICHIGAN 



VOLKSBLATT. — ^Every evening except Sun- 
dav, SONNTAGSBLATT, Sundays, and WOCH- 
ENBLATT, semi-weekly, Mondays and Thurs- 
days. German. Independent Democratic. Es- 
tablished 1853. Michigan Volksblatt Co., pub- 
lishers. Subscription, daily, $7.20; claimed cir- 
culation, 7,849; Sunday, 10,193; semi-weekly, 
S2; claimed circulation, 21,911; daily and semi- 
weekly, 8 pages; Sunday, 20 pages, 7 columns; 
length of columns, 21 inches; width, 2J inches. 
Can tise matrices. Office, N. E. corner Congress 
and Brush Streets. 

Advertising rates, daily, agate, 7 cents a line; 
Sunday, 7i cents; minimum space, 14 lines; 
50 inches, within one year, daily, 91 cents an 
inch; Sunday, 98 cents; 100 inches, daily, 84 
cents; Sunday, 91 cents; 200 inches, daily, 77 
cents; Sunday, 84 cents; 400 inches, daily, 63 
cents; Sunday, 70 cents; 600 inches, daily, 49 
cents; Sunday, 56 cents; 800 inches, daily, 42 
cents; Sunday, 49 cents; 1,000 inches, or more, 
daily, 35 cents; Sunday, 42 cents. Preferred 
positions, extra. Reading notices, daily, 20 
cents a line; Sunday, 25 cents, with discount on 
100 lines and over. Classified, G cents a line. 
Semi-weekly, agate, 12 cents a line; 50 inches, 
SI. 40 an inch; 100 inches, $1.26; 200 inches, 
$1.12; 400 inches, 98 cents; GOO inches, 77 cents; 
1,000 inches, 66 cents an inch. Reading notices, 
30 cents a line with discount on 100 lines and 
over. 

See advertisement on page 534. 



FLINT 



JOURN.\L. — Every evening except Sunday. 
Independent. Established 1883. H. H. Fitz- 
gerald, publisher. Subscription, S3; sworn average 
circulation, for year 1910, 17,577*; 12 to 24 pages, 
7 columns; length of columns, 2131 inches; width, 
2J'^ inches. Can use matrices. 

.\dvertising rates, agate, 4 cents a line; oper space. 
1,000 lines, 3,4 cents; 3,000 lines, 3 cents; 7,000 lines or 
more, 2' 2 cents a line. Preferred positions, (minim- 
um space for position, 3 inches). Classified, one 
cent a word (minimum charge, 15 cents). Read- 
\ng notices, 15 cents per count line. 



LOYAL GUARD MAGAZINE (The).— Month- 
ly. Fraternal. Established 1895. Edwin O. 
Wood, editor. Subscription, 50 cents; claimed aver- 
age circulation, 7,000; 48 pages, 2 columns; length of 
columns, 93^2 inches; width, 20 ems. 

Advertising rates on application. 



FRUIT BELT (The) .-Monthly. Agricultural. 
Horticultural. Established 1905. Rowe & Welch, 
publishers. Subscription, 50 cents; guaranteed aver- 
age circulation, 25,000*; 32 pages, 3 columns; length 
of columns, 10 inches; width, 2J4 inches. Forms 
close 20th preceding month. Office, 1-3 South Ionia 
Street. 

Advertising rates, agate, 15 cents a line. Dis- 
count, 5 per cent on ^i page; 10 per cent on i 
page (140 lines); 15 per cent on 3i page; 20 per 
cent on one page (420 lines). 



GRAND RAPIDS 

AMERICAN CHEESEMAKER. — Monthly. 
Cheese Interests. Established 1885. Trades- 
man Company, publishers. Subscription, 50 cents; 
estimated circulation, 7,000; 8 pages, 4 columns; 
length of columns, 12 inches; width, 2i inches. 
Office, Barnhart Building. 

Advertising rates, $2 an inch; three months, 
$1.50 an inch, per time; six months, $1.25; one 
year, $1 an inch, per time; front page, double 
price; every other month, 10 per cent extra. 
Reading notices, 20 cents a line. 



FURNITURE RECORD.— Monthly. Trade. 
Established 1900. Grand Rapids Furniture 
Record Co., publishers. Subscription, $1; esti- 
mated circulation, 10,000; 208 pages, 2 columns. 
Office, Lyon and Ottawa Streets. 

Advertising rates, one inch, one time, $5; 
three months, $13.50; six months, $24; one year, 
$40; tV page, one time, $6; i page, $12; J page, 
$20; i page, $30; one page, $50. 



HERALD. — Every morning including SUN- 
DAY. Republican. Established 1884. Herald 
Publishing Co., publishers. Subscription, daily, 
$5; Sunday, .$2; sworn average circulation, daily, 
32,000; Sunday circulation not given. Daily, 10 to 
16 pages; Sunday, 38 to 60 pages, 7 columns; 
length of columns, 21 inches; width, 2^ inches. 
Can use matrices. Office, Herald Square. 

Advertising rates, daily, agate, 6 cents a line; 
Open space within one year, 1,000 lines, 5 cents a 
line; 5,000 lines, 4 cents; 10,000 lines or more, 3i 
cents a line. Preferred position, 12^ and 25 per 
cent extra. Classified, 1 cent a word. Minimum 
charge, 15 cents. Reading notices, 15 cents a line; 
1,000 lines, 10 cents. (First page, 25 cents a line). 



HET IDEAAL MAGAZINE.— Monthly. Hol- 
landish. Literary. Established 1906. The 
Ideaal Publishing Co., publishers. Subscrip- 
tion, $1; estimated circulation, 20,500; 16 
pages, 3 columns. Can use matrices. 

Advertising rates, $1 per inch; back cover, 
$1.25 per inch. 

HUISVRIEND (De), (The Homefriend).— 
Monthly. Hollandish. Mail Order. Established 
1892. H. H. D. Langereis, publisher. Sub- 
scription, 50 cents; estimated circulation, 
28,500; 32 pages, 2 columns; size of pages, 
9x12 inches; length of columns, 8 inches. Forms 
close first of current month. 

Advertising rates, agate, 7 cents a line. 



MECHANICAL DIGEST.— Monthly. Mechani- 
cal. Established 1909. John Brechting, publisher. 
Subscription, 50 cents; claimed average circulation 
for three months ending May, 1911, 9,567 (for May 
1911, 10,000); 16 pages, 3 columns: length of columns, 
10 inches; width, 2 inches. Office, 22 Livingston 
Street. 

Advertising rates, agate, 15 cents a line. Classi- 
fied, 1 cent a word. 

See advertisement on page 541. 



MICHIGAN TRADESMAN.— Every Wednes- 
day. Commercial. Established 1883. Trades- 
man Company, publishers. Subscription, $2; 
claimed circulation, 8,000; 52 pages, 4 columns; 
length of columns, 12 inches; width. 2i inches. 
Can use matrices. Office, Barnhart Building. 



108 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



Advertising rates, per inch, one time, SI; one 
month, 95 cents; three months, 90 cents; six 
months, 85 cents; one year, 80 cents per time. 
E. O. W., 10 per cent additional. Reading no- 
tices, 20 cents a line. 



NEWS. — ^Every evening except Sunday (3 editions 
daily). Independent. Established 1863. Andrew 
Fyfe, publisher. Subscription, $3; claimed average 
circulation, exceeding 22,000; 8 to 20 pages, 7 columns; 
length of columns, 21J^ inches; width, 2)/g inches. 
Can use matrices. Office, 17 Fountain Street. 

Advertising rates, 70 cents an inch; 250 inches, 
or one inch, 1 insertion a week, one year, 56 cents 
an inch; 500 inches, or one inch, 2 insertions a 
week, one year, 45 cents an inch; 1,000 inches, or 
one inch. .S insertions a week, 42 cents an inch; 
first page display S2 an inch, with discount on six 
months or longer. Automobile and Auto-Sundries, 
40 cents an inch. Strictly mail order advertising, 
42 cents an inch; new publications, 50 cents an inch; 
first page, display $1 an inch. Preferred position, 
15 to 25 per cent extra. Minimum space for full 
position, 3 inches. Classified, 10 cents a line; in 
Capitals, double price. Reading notices, 15 cents 
a line; first page, 35 cents. 

See advertisement on page 558. 



PRESS. — Every evening except Sunday. In- 
dependent. Established 1890. The Evening 
Press Co., publishers. .Subscription, $3; sworn 
average circulation for six months ending June 30, 
1911, 59,241*; 12 to 24 pages, or more, 7 columns; 
length of columns, 22 inches; width, 2^% inches; 
Can use matrices. Office, Head of Monroe Street. 

Advertising rates, transient, agate, 10 cents a line; 
Open space, within one year, 1,000 lines, 9 cents a 
line; 2,500 lines, 8'^ cents; 5,000 lines, 8 cents; 10,000 
lines, or more, 7 cents a line. One inch, or more, 
on stated days, 26 times, 9 cents a line; 52 times, 
8J2 cents; 104 times, 8 cents; 156 times, or more, 7^2 
cents a line. Special rates in full position. (Minimum 
space for full position, 3 inches). Strictly mail order 
advertising, 8J2 cents a line, flat. 1'2 cents a line 
extra for full position. Reading notices, minion, 
20 and 30 cents a line. CKassified, V/i cent a word 
(minimum charge, 15 cents). 

See advertisement on page 458. 



" HANCOCK 

RAITTIUSLEHTL— Semi-monthly. (10th & 
25th) Finnish, Prohibition. Established 1905. Fin- 
nish National Brothers Temperance .Association, pub- 
lishers. .Subscription, GO cents; claimed circulation, 
5,000; 16 pages, 3 columns; length of columns, 12 
inches; width, 2 inches. 

Advertising rates on application. 



TIEDON-HENKL— Monthly. English and Fin- 
nish. Educational. Established 1910. Finnish 
Literary Institute, publishers. Subscription, $1; 
40 pages, 7x10. 

Advertising rates on application. 



TYOMIES.— Daily except Monday. Finnish. 
Socialistic. Established 1904, Tyomies Publishing 
Co., publishers. Subscription, $3.75; claimed circula- 
tion exceeding 12,000; 6 pages, 7 columns; length of 
columns, 21 inches; width, 2li inches. 

Advertising rates on application. 



MICHIGAN 



HARBOR BEACH 

LADY MACCABEE.— Monthly. Woman's Bene- 
ficiary and Woman's Interests. Established 1892. 
Riverside Printing Co., publishers. Subscription, 
10 cents; claimed circulation, exceeding 86,000; 8 
pages, or more, 2, 3 and 4 columns; length of columns, 
14 inches. Can use matrices. 

Advertising rates on application. 



HASTINGS 

BANNER.— Every Wednesday. Republican. Es- 
tablished 1856. Cook Brothers, editors and pub- 
lishers. Subscription, $1; estimated circulation, 
5,000; 12 to 16 pages, 17x24. 

Advertising rates on application. 



HOLLAND 

GRONDWET (De).— Every Tuesday. Hol- 
landish. Republican. Established 1800. Mrs. 
L. Mulder, publisher; J. B. Mulder, manager. 
Subscription, $1.50; estimated circulation, 6,000; 
10 pages, 6 columns; length of columns, 19J 
inches; width, 2J inches. 

Advertising rates on application. 



WACHTER.— Every Wednesday. Hollandish. 
Christian Reformed Church. Established 1867. 
H. Holkeboer, publisher. Subscription, $1.50; estima- 
ed circulation, 6,300; 8 pages, 15x22. 

Advertising rates on application. 



HOUGHTON 

MINING GAZETTE.— Every morning except 
Monday. Republican. Established 1858. The 
Mining Gazette Co., publishers. Subscription, $6; 
guaranteed circulation, 6,805*; 8 to 20 pages, 7 col- 
umns; length of columns, 21?4 inches; width, 2)4 
inches. Can use matrices. 

Advertising rates, daily and Sunday, 1 to 200 
inches, 25 cents an inch; 200 to 500 inches, 20 
cents; 500 to 1,000 inches, 16 cents; 1,000 inches 
and over, 15 cents an inch; financial, 25 cents 
per inch flat; preferred position, 10 and 25 per 
cent extra. Locals, 10 cents a line. Classified, 
1 cent a word, with discount on 6 or more in- 
sertions. 



ISHFEMING 

SUPERIOR POSTEN.— Every Saturday. 
Swedish. Republican. Literary. Established 
1888. Swedish Newspaper Co., publishers. 
Subscription, $1.50; claimed average circula- 
tion, 5,630; 8 to 12 pages, 6 columns; length of 
columns, 20 inches; width, 2}4 inches. 

Advertising rates on application. 

JACKSON 

CITIZEN-PRESS.— Every evening except 
Sunday. Independent Republican. Established 
1805. Jackson Citizen Co., publishers. Sub- 
scription, $5.20; sworn average circulation for year 
1910, 10,221; 8 to 12 pages, 7 columns; length of col- 
umns, 21J<4 inches; width, 214 inches. 

Advertising rates, agate, 35 cents an inch ; full posi- 
tion, 42 cents an inch; 100 inches within one year, 2S 
cents; full position, 33 cents; 200 inches, 25 cents an 
inch; full position, 30 cents; .300 inches, 22 cents; full 
position, 26 cents an inch. Classified, 1 cent a word. 
Reading notices, 10 cents per count line, body type. 



NELSON CHESMAN & CO.'S RATE BOOK. 



109 



MICHIGAN 



PATRIOT (The).— Every morning except 
Monday. Independent Democratic. Eatab- 
lislied, 1844. The Jaclcson Patriot Co. publishers. 
Subscription, daily $5.20: sworn average circulation 
for first six months in 1911, daily, 10,470* ;Sunday,$l. 50; 
sworn average circulation for same period, 11,452'; 
daily, 8 to 12 pages; Sunday, 16 to 20 pages, 7 columns; 
length of columns, 21>^ inches; width, 2}4 inches. 
Can use matrices. 

Advertising rates, agate, 35 cents an inch; next 
reading, 38 cents; full position, 42 cents an inch; 
yearly contract, 200 inches, 28 cents an inch; 
next reading, 30 cents; full position, 32 cents; 
500 inches, or more, 22 cents an inch; next reading, 
24 cents; full position, 26 cents an inch. Clas- 
sified, 1 cent a word. Reading notices, 10 cents 
per count line. 



KALAMAZOO 

GAZETTE. — Every morning except Mon- 
day. Democratic. Established 1833. Kala- 
mazoo Gazette Co., publishers. Subscription, 
$5.20; sworn average circulation, dailv and Sun- 
day, for March, 1911, 15,155*; for April" 15,090*; for 
May, 14,410*; for June, 14,415*; for July, 14,532*; 12 
pages, 7 columns; length of columns, 2134 inches; 
width, 2} 8 inches. Can use matrices. 

Advertising rates, daily or Sunday, agate, first 
.500 lines, 332 cents a line; next 500 lines, 2i/2 cents; 
1,000 lines, 3 cents; next 1,000 lines, 2 cents; 2,000 
lines, 232 cents; next, 1,000 lines, 1 cent; 3,000 lines, 
2 cents a line. Strictly mail order advertising, 
23-2 cents a line flat. Preferred position, 15 per cent 
extra. Reading notices, minion, 20 cents per count 
line; telegraphic readers 30 cents per count line. Classi- 
fied, 1 cent a word (minimum charge, 15 cents). 

HOLLANDISCHE AMERIKAAN.— Tri-Week- 
ly. Mondays, Wednesdays and Fridays. Hollandish. 
Republican. Established 1889. Holland Printing Co., 
publishers. Subscription, $2; estimated circulation, 
5,000; 6 pages, 17x24. 

Advertising rates on application. 

POULTRY POINTERS.— Monthly. Poultry. 
Established 1908. Poultry Pointer Publishing Co., 
publishers. Subscription, 25 cents; sworn circulation 
exceeding 22,000*; guarantees average of 25,000 for 
year 1911; 32 pages, 3 columns; length of columns, 10 
inches; width, 215 inches. Forms close 15th preced- 
ing month. 

Advertising rates, SI. 75 an inch; 12 inches or more, 
SI. 50 an inch. Reading notices, 12 cents a line; with 
discount on 100 lines, or more. 



TELEGRAPH-PRESS.— Everv evening except 
Sunday. Republican. Established 1844. Kalamazoo 
Telegraph-Press Co., publishers. Subscription, 
daily, S5.20; claimed circulation, daily, 15,000; 
8 to 16 pages. 7 columns; length of columns, 21 
inches; width, 2i inches. Can use matrices. 

Advertising rates, daily, agate, 4 cents a line; 
open space within one vear, 700 lines 3* 
cents a line; 1,400 lines, 28 cents; 2,800 lines 
and over, 2f cents a line; preferred position, 
extra. Reading notices, 20 cents per count 
Ur®* .Telegraphic readers, 30 cents per count line. 
Classined, 1 cent a word. 

LANSING 

STATE JOURNAL (The).-Everv evening ex- 
cept Sunday. Independent. Established 1855. Rob- 



MICHIGAN 



ert Smith Printing Co., publishers. Subscription, 
S5; sworn average circulation for three months ending 
March 31, 1911, 14,553*; 10 to 16 pages, 7 columns; 
length of columns, 21 inches; width, 236 inches. Can 
use matrices. 

Advertising rates, 2S cents an inch; next reading, 
32 cents; full position, 36 cents an inch. Classified, 
1 cent a word, (minimum charge, first insertion, 25 
cents). Reading notices, 15 cents per count line. 



MODERATOR-TOPICS.— E very Thursday 
during school year. Educational. Established 
1880. _ Henry R. Pattengill, publisher. Sub- 
scription, $1.25; claimed average circulation, 
7,746; 20 pages 3 columns; length of columns, 
9i inches; width, 2 J inches. 

Advertising rates, 1 inch, one time, $3.50; 2 
times, $5.50; 5 times, $7; 10 times, $11.50; 20 
times, $18; 40 times, $28; i page, one time, $13; 
one page, $20. 



MENOMINEE 

NORTHWESTERN FARMER.- Monthly. 

Agricultural. Republican. Established 1903. North- 
western Publishing Co., publishers. Subscription, 
50 cents; claimed average circulation 24,896; 16 pages, 
4 columns; length of columns; I233 inches; width, 
238 inches. Can use matrices. 

Advertising rates on application. 



MUSKEGON 

NEWS-CHRONICLE.— Every evening except 
Sunday. Independent. _ Muskegon Publishing 
Co., publishers. Subscription, 2 cents per copy; 
guaranteed circulation, 7,000; 8 to 16 pages, 7 columns; 
length of columns, 21 inches; width, 2i inches. 
Can use matrices. 

Advertising rates, agate, 35 cents an inch; full posi- 
tion, 42 cents an inch; 100 inches within one year, 27 
cents; full position, 32 cents an inch; 200 inches, 24 
cents; full position, 29 cents an inch; 300 inches, 21 
cents; full position, 25 cents an inch. Reading notices 
10 cents per count line. Classified, 1 cent a word, 
each insertion. 



owosso 

ARGUS. — Every evening except Sunday. Repub- 
lican. Established 1892 Argus Publishing Co., pub- 
lishers. Subscription, S4; 8 pages, 17x22. 

Advertising rates on application. 

See advertisement on page 558. 



PONTIAC 

PRESS-GAZETTE.— Every evening except 
Sunday. Independent. Established 1900. 

Harry Coleman, publisher. Subscription, $2.50; 
sworn average circulation, 7,158*; 6 and 8 pages; 
length of columns, 21 inches; width, 238 inches. 

Advertising rates, 30 cents an inch; 6 inches, 
or more, daily, or e. o. d., one month, 23 cents 
per insertion; three months, 22 cents; six months 
20 cents; one year, 18 cents per time; 100 inches 
within one year, 25 cents an inch; 500 inches 
20 cents; 1,000 inches, 18 cents an inch. Com- 
position, 3 cents an inch extra. Preferred posi- 
tion, 10 and 25 per cent extra. Classified, 1 cent 
a word (minimum charge, 25 cents). Reading 
notices, 123l> cents a line. Further rates on ap- 
plication. 



110 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



PORT HXIRON 

LADIES' REVIEW (The).— Monthly. L. O. 
T. M. of W. Established 1895. W. M. Shirley, 
publisher. Subscription, 50 cents; guaranteed circu- 
lation, exceeding 100,000; 4 columns to page; length 
of columns, V2}4 inches; width, 2M inches. Forms 
close 10th preceding month. 

Advertising rates, agate, 50 cents a line; full page, 



(700 lines), one time. 



$148.75. No time discounts. 



M page, S78.75; ^ page. 



TIMES-HERALD.— Every evening except 
Sunday. Independent. Established 1872. The 
Times-Herald Co., publishers. Subscription, $4; 
sworn average circulation for year 1910, 12,503*; 10 to 
16 pages, 7 columns; length of columns, 21 inches; 
width, 2\i inches. Can use matrices. 

Advertising rates, less than 200 inches, 28 cents 
an inch; 200 inches, or more, 25 cents an inch; 
full position, 28 cents. Reading notices, 10 cents 
a line, with discount on 100 lines or more; classified 
1 cent a word first insertion ; subsequent inser- 
tions, yi cent a word. 

SAGINAW 

COURIER-HERALD.— Every morning ex- 
cept Mondav. Republican. Established 1869. 
Courier-Herald Co., proprietors. Subscription, 
$3; sworn average circulation, for year 1910, 
14,539; 8 to 28 pages, 7 columns; length of col- 
umns, 213^ inches; width, 2i inches. Can use 
matrices. 

Advertising rates, daily or Sunday, agate, 4 
cents a line; 100 inches within one year, 42 cents 
an inch; 357 inches, 35 cents; 500 inches, 28 
cents an inch; position, 10 and 25 per cent extra. 
Classified, 1 cent a word. Reading notices, 15 
cents a line, with discount on 1,000 lines and 
over. 



MICHIGAN 



NEWS. — Every evening except Sunday. 
Independent. Established 1881. Evening News 
Co., publishers. Subscription, $3; estimated circula- 
tion, 21,700; 8 to 16 pages, 7 columns; length of col- 
umns, 215^ inches; width, 2}s inches. Can use mat- 
rices. 

Advertising rates, agate, 5 cents a line; yearly 
contract rate, 3,000 lines, 3}4 cents a line; full 
position, 4 cents a line; 7,000 lines, 3 cents a line; 
full position, 3H cents a line. Preferred position, 
6 cents a line. Classified, 1 cent a word (minimum 
15 words). Reading notices, 15 cents per count 
line; 1,000 lines, 10 cents a line. 

POST-ZEITUNG.— Every Thursday. German. 
Independent. Established 1887. F. & C. 
Reitter Co., publishers. Subscription, $1; esti- 
mated circulation, 5,000; 8 pages, 7 columns; 
length of columns, 21 inches; width, 2^^ inches. 

Advertising rates on application. 

ST. CLAIR 

POSTMASTER EVERYWHERE (The).— 
Monthly. Official organ of the National Associa- 
tion of Postmasters. Established 1903. Han- 
nibal Allen Hopkins, publisher. Subscription, 
$1; estimated circulation, 32,500; 32 pages, 2 
columns; length of columns, 7^4 inches; width, 
2J^ inches. Forms close 10th preceding month. 

Advertising rates, agate, 15 cents a line. Classi- 
fied, 4 cents a word (minimum 25 words). 



ST. JOSEPH 

GAS POWER.— Monthly. Trade. Established 
1903. Gas Power Publishing Co. (Inc), publishers. 
Subscription, $1; claimed average circulation, 18,000; 
110 pages and cover, 2 columns; length of columns, 
9 inches; width, 2^i inches. 

Advertising rates, agate, one inch, one time, 
S4.80; three times, $4.46 per insertion; G times, 
$4.22; 12 times, $3.60 per insertion. Larger 
space at reduced rates. 



MINNESOTA 



CROOKSTON 

TIMES.— Everv evening except Sunday. Republi- 
can. Established 1891. J. P. Dotson, publisher. 
Subscription, S4; claimed circulation, 8,000; 8 to 12 
pages; length of columns, 20,'2 inches; width, 2}.^ 
inches. 

Advertising rates on application. 



DULUTH 

FINSKA MISSIONS l'( )STEN.— Monthly. Fin- 
nish. Baptist. Finnish Baptist Union of .\merica, 
publisher. Subscription, 50 cents; 4 pages. 

Advertising rates on application. 



15x22. 



HERALD. — Every evening except Sunday. 
Independent. Established, 1883. The Duluth 
Printing and Publishing Co., publishers. Sub- 
scription, $5; sworn average circulation for March, 



1911, 27,009*; for April, 27,148*; for June, 1911, 27,114*; 
for July, 1911, 27,353*; 16 to 36 pages, 7 columns; 
lengthof columns, 20 inches; width, 236 inches. Can 
use matrices. 

Advertising rates, agate, 8 cents a line; 6 times, 7 
cents; 26 times, 6 cents; 52 time.s, 5 cents; 156 times, 
4}4 cents; 312 times, 4 cents a line, per time. Open 
space within one year, 1,000 lines, 6 cents a line; 3,500 
lines, 4J-2 cents; 5,000 lines, or more, 4 cents a line. 
Preferred position, extra. Classified, 1 cent a word 
(minimum charge, 15 cents); per month, 81 per line. 
Reading notices, 25 cents a line; pure reading, city 
news page, 30 cents a line; telegraphic readers, inside 
page, 75 cents a line; first page, $1, (tolls extra); busi- 
ness readers, grouped, 15 cents a line. 

NEWS-TRIBUNE. — Every morning includ- 
ing SUNDAY. Republican. Established 1870. 
Milie Bunnell, publisher. Subscription, $6; 
sworn average circulation for year 1910, daily , 



NELSON CHESMAN & CO.'S RATE BOOK. 



Ill 



MINNESOTA 



20,195*; Sunday, for same period. 20,923*; 12 to 60 
pages, 7 columns; length of columns, 20 inches; 
widtn, 2's inches. Can use matrices. 

Advertising rates, daily or Sunday, agate, 7 cents 
a line. 



POSTEN.— Every Friday. Swedish. Repub- 
lican. Established 1886. Inter-State Swedish 
Publishing Co., publishers. Subscription, $1; 
claimed circulation, 17,943:12 pages, 7 columns; 
length of columns, 20 inches; width, 2} inches. 

Advertising rates, 65 cent? an inch each inser- 
tion. 

Also publishes SVENSKA AMERIKANSKA 
TRIBUNEN, Superior. Wis., circulation, 16,063. 
The two papers combined rate, $1 an inch. 

RECORD.— Every Saturdav. Estimated circu- 
lation, 6,100. 

Advertising rates, 30 cents an inch; composition 
extra. Reading notices, 5 cents a line. 



SIIRTOLAINEN.— Every Tuesday and Fri- 
day. Finnish. Independent Republican . Es- 
tablished 1891. Finnish-American Publishing Co., 
publishers. Subscription, S2.25; claimed average 
circulation, 7,500; 8 pages, 7 columns; length 
of columns, 20 inches; width, 2i inches. Can 
use matrices. 

Advertising rates on application. 



HIBBING 

TRIBUNE. ^Svery evening except Sunday. Re- 
publican. Established 1899. Estimated circulation! 
5,300; 4 to 9 pages, 17x24. 

Advertising rates, 15 cents an inch; composition 
extra. Reading notices, 10 cents a line. 



MINNEAPOLIS 

AUTO CLIPPER.— Monthly. Automobile. 
Established 1907. Mason Publishing Co., pub- 
lishers Subscription, $1; estimated circulation, 
6,950; 48 to 80 pages. 2 columns; length of col- 
umns, 8J^ inches; width, 18 ems. Can use 
matrices. 

Advertising rates $4.50 an inch; }4 page, one 
time, $7; }4 page, $12; K page, $20; one page, 
$35; back cover, 25 per cent additional. Dis- 
count on 3 months or longer. 



BANERET.— Everv Tuesday. Swedish. Baptist 
Youth. Established 1896. The Baneret Publishing 
Co., (Inc), publishers. Subscription, $1.50; claimed 
circulation, 9,000; 8 to 12 pages, 7 columns; length of 
columns, 21 inches; width, 2^i inches. Can use 
matrices. Office, Tribune Building. 

Advertising rates, agate, 5 cents a line each 
insertion. No time or space discounts. Reading 
notices, 10 cents per count line. 



BURGER UND BAUER.— Monthly. German 
and English. Literary and Family. Established 
1903. Arthur L. Hermann, publisher. Subscription, 
25 cents; 32 pages, 8x11. Office, 3012 Fremont Ave- 
nue, South. 

Advertising rates on application. 



MINNESOTA 



COMMERCIAL WEST (The).— Every Saturday. 
Financial. Established 1901. Commercial West 
Co., publishers. Subscription $5; claimed cir- 
culation, 10,000; 60 to 64 pages, 2 columns; length of 
columns, 11} 2 inches; width, 20 ems. Office, Globe 
Building. 

Advertising rates on application. 



CROW BAR.— Monthly (15th).— Trade. Es- 
tablished 1892. Crow Bar Publishing Co., pub- 
lishers. Subscription, 50 cents; estimated circu- 
lation, 10,000; 32 pages, 2 columns; length of col- 
umns, 10 inches; width. 23 ems. Office, 220 
North Second Street 

Advertising rates, $4 an inch; three months, $8; 
six months, $14; one year, $24; i page, one time. 
$8; i page, $12; i page, $22; one page, $40. 



ECHO de L'OUEST.— Every Friday. French. 
Independent. Established 1883. A. H. De- 
meules, publisher. Subscription, $1; claimed 
circulation, 5,000; 4 pages, 7 columns; length of 
columns, 21 inches; width, 2^ inches. Office. 
301 Central Avenue. 

Advertising rates on application. 



FAMILIE JOURNAL ILLUSTRATED. 
— Monthly. Norwegian-Danish. Literary. 
Established 1902. C. Rasmussen Publishing 
Co., publishers. Subscription. 50 cents; esti- 
mated circulation, 10,500; 16 pages, 4 columns; 
length of columns, 13 inches; width, 2J inches. 
Office, 720-724 South Fourth Street. 

Advertising rates, 98 cents an inch, per time 



FARMERS' TRIBUNE.— See Tribune, 



FARM. STOCK AND HOME.— Semi-monthly. 
(1st and 15th). Agricultural. Established 1884. 
Farm, Stock and Home Co.. publishers. Sub- 
scription, 50 cents; claimed average circula- 
tion for year 1910, 103,250; 20 to 60 pages, 4 columns; 
length of columns, 14 inches: width, 2^, inches. Can 
use matrices. Forms close 5th and 20th of the month 
precedins; publication. Office, 830 Hennepin Avenue. 

Advertising rates, agate, commercial advertising, 
40 cents a line. No discount for time or space; full 
page ?290. Special rate for land and live srock ad- 
vertising. Reading notices, nonpareil. 90 cents a line; 
minion, 95 cents a line; brevier, $1 a line. 

See advertisement on page 515. 

FINANCE AND COMMERCE.— Daily except 
Sunday. Financial. Commercial. Established 
1887. Legal News Publishing Co., publishers. Sub- 
.scription, $12; estimated circulation, 5,000; 4 to 6 
pages, 6 columns; length of columns, 19' 2 inches; 
width, 2' 6 inches. Can use matrices. Office, 253 
Second Avenue, South. 

Advertising rates on application. 



FOLKEBLADET.— Every Wednesday. Nor- 
wegian. Independent. Established 1879. Folke- 
bladet Publishing Co., publishers. Subscription, 
SI; sworn average circulation, for last six months 
in year 1910, 5,468* (for first six months in year 1911, 
5,466*); 8 pages, 6 columns; length of columns, 20 
inches; width, 2' g inches. Office, 322 Cedar Avenue. 



112 



NELSON CHESMAN & CO.'S RATE BOOK 



MINNESOTA 



Advertising rates, 35 cents an inch; 4 times, 30 
cents per time; 13 times, 25 cents; position, 20 
per cent extra. Reading notices, 5 cents per 
count line. 



FREIE PRESSE HEROLD.— Every Friday. 
German. Independent. Established 1869. 
Adolph Duvel, publisher. Subscription, $2; esti- 
mated circulation, 8,000; 12 pages, 7 columns; 
length of columns, 20 inches; width, 2J inches. 
Office, 49 Third Street, South. 

Advertising rates, per inch, onetime, SI; one 
month, $3; three months, S6.50; six months, 
$11.70; one year, $20.80. Special positions extra. 
Open space contracts, 200 inches, 45 cents an 
inch; 500 inches, 40 cents; 1,000 inches, 35 cents. 
Reading notices, 15 cents a line. 



GAA PAA. — Every Saturday. Norwegian Dan- 
ish. Socialist. Established 1903. E. L. Menghoel 
editor and publisher. Subscription, $1; claimed 
average circulation, 5,000; 4 pages, 7 columns; length 
of columns, 20 inches; width, 2\i inches. Can use 
matrices. Office, 1304 Washington Avenue, South. 

Advertising rates on application. 



HOUSEKEEPER.— See New York City. 



JOURNAL. — Every evening except Sunday, 
and SUNDAY MORNING. Independent Re- 
publican. Established 1878. Journal Printing 
Co., proprietors. Subscription, daily and Sun- 
day, S6; sworn average circulation, for first three 
months in 1911, daily, 78,319* (for year 1910, 77,- 
348*); Sunday, for first three months in 1911, 83, 
017* (for year 1910, 80,655*; 16 to 32 pages; Sunday, 
72 to 104 pages, 7 columns; length of columns, 21 
inches; width, 21/6 inches. Can use matrices. Office, 
47-49 Fourth Street, South. 

Advertising rates, daily or Sunday, 10 
lines or more, per agate line, each in- 
sertion, 14 cent.-i ; 13 times, 12 cents; 26 
times, llj cents; 39 times, 11 cents; 78 times, 
10^ cents; 150 times, 10 cents; 312 times, 9i cents 
a line, per time. Preferred position extra. Open 
space within one vear, 1,000 lines, 12 cents a line; 
2,000 lines, 11^ cents; 3,000 lines, 11 cents; 5,000 
lines, 10* cents; 7,000 lines, 10 cents; 10,000 lines, 
9i cents. Double column advertisements must 
be at least, 14 lines deep: triple column, 42 
lines; 4 columns in width, 56 lines deep. Pure read- 
ing notices, (run of news matter), 60 and 75 cents per 
agate line, with discount for space. Classified, 8 
cents a line, (minimum charge, 24 cents). Special 
rate of 11 cents a line each insertion for schools, col- 
leges, resorts, hotels, books and periodicals and 
automobiles; on automobile page, 5,000 lines of auto- 
mobile advertising, within one year, 10 cents a line. 



KEITH'S MAGAZINE.— Monthly. Build- 
ing. Established 1889. M. L. Keith, publisher. 
Subscription, $2; claimed circulation, 15,000; 
72 to 100 pages, 2 columns; length of columns, 8 
inches; width, 2^ inches. Forms close first of 
each montli preceding publication. Office, 
Lumber Exchanse. 

Advertising rates, 85 an inch (minimum space); 
one page one time, §75; H page, S9.50; ^ and J2 pages, 
pro rata to page, etc. 5 per cent discount for six 
insertions within one year; on J-g page, or more; 10 
per cent for 12 insertions. 



MINNESOTA 



KVINDENS MAGASIN.— Monthly. Nor- 
wegian-Danish. Women. Established 1905. 
Subscription. 75 cents; sworn average circulation 
exceeding 25.000*; 32 pages, 4 columns; length of 
columns, I21-2 inches; width, 2^4 inches. Forms 
close 20th preceding month. Office, 406 Fifth Avenue , 
South. 

Advertising rates, agate, 12}^ cents a line; special 
position, 15 cents a line. Reading notices, §2.50 
per inch. 



LABOR REVIEW.— Every Thursday. Labor. 
Established 1906. John P. Kennedy, publisher. 
Subscription, $1; estimated circulation 12,000; 
14 pages, 9x12. Office, Corn Exchange. 

Advertising rates on application. 



LUTHERANEREN.— Every Wednesday. 
Norwegian. Lutheran. Established 1895. Augs- 
burg Publishing House, publishers. Subscrip- 
tion, SI. 25; guaranteed circulation, 19,650; 32 pages, 
3 columns; length of columns, 10 inches; width, 
2 J inches. Office, 425-429 South 4th Street. 

Advertising rates, agate, 7 cents a line; read- 
ing notices, 20 cents a line. 



MASONIC OBSERVER.— Every Monday. 
Masonic. Established 1899. W. C. Allen, pub- 
lisher. Subscription, SI; estimated circulation, 5,000; 
8 pages, 3 columns; length of columns, 9}/^ inches; 
width, 3 inches. Office, Masonic Temple. 

Advertising rates on application. 



NEWS. — Every evening except Sunday. 
Independent. Established 1903. Daily News 
Co., publishers. Subscription, $3 ; sworn aver- 
age circulation for first six months in year, 1911, 
43,979'; (for July, 1911, 45,557*); 10 to 24 pages, 8 col- 
umns; length of columns, 20 inches; width, 23^5 inches. 
Can use matrices. 

Advertising rates, agate, 6 cents a line. Read- 
ing notices, 30 cents per count line. Business 
notices, 30 cents per count line; classified, 1 cent 
a word; by the month, S1.25 per line. Position, 
7 cents a line. 



NORDISKA HEM (The Northern Home).— 
Monthly. Swedish. Literary. Established 1907. 
Northern Home Publishing Co., publishers. Sub- 
scription, 50 cents; claimed minimum circulation, 
10,000; 40 pages, 8x11. Office, 223-225 Cedar Avenue. 
Advertising rates nonpareil 9 cents a line; SI per 
inch. Position, 10 per cent extra. Reading notices 
20 cents a line. Discount on 6 and 12 months. 



NORTHWESTERN AGRICULTURIST. — 
Every Saturday. Agricultural. Established 
1886. P. V. Collins Publishing Co., publishers. 
P. V. Collins, manager. Sworn average circulation 
from April 9, 1910 to April 1, 1911. 92,374*; 16 to 52 
pages, 4 columns; length of columns, 13J^ inches; 
width, 23^^ inches. Forms close Saturday preced- 
ing. Office, 511-525 Seventh Street, South. 

Advertising rates, agate, 3 lines, or more, 40 cents 
a line; 1,000 lines, 38 cents; 2,000 lines, 37 cents; 3,000 
lines, 35 cents a line; one page (748 lines), S250. Live 
stock rate, S3.50 an inch. Reading matter, brevier, 
solid, 81.50 a line; leaded, S2 a line; preferred posi- 
tions extra. No time discounts. No medical (except 
Veterinary) advertising accepted. 

See advertisement on page 535. 



NELSON CHESMAN & CO.'S RATE BOOK. 



113 



MINNESOTA 



NORTHWEST FARMSTEAD.— Every Satur- 
day. Agricultural. Established 1911. Orange 
Judd Co., publishers. Subscription, $1; guaranteed 
average circulation, 100,000; 24 to 32 pages, 4 col- 
umns; length of columns, 13 f 4 inches; (cover pages, 
14 inches long), width, 2>6 inches. Forms close 
Monday preceding. Can use matrices. Office, Pa- 
lace Building. 

Advertising rates, agate, 45 cents a line; preferred 
position, 15 and 25 per cent extra. Reading notices, 
90 cents a line. For combination rate 4 papers, 
including above, (and N. Y. American Agriculturist, 
Orange Judd Farmer and N. England Homestead) 
see N. Y. City American Agriculturist. 



ODALM ANNE N— (The Yeoman). Semi- 
Monthly. Swedish. Agricultural and Family. Es- 
tablished 1904. Swedish Publishing Co., of Min- 
nesota, publishers. Subscription, 50 cents; estimated 
circulation 10,000; 16 to 36 pages, 3 columns; length 
of columns; 93/2 inches; width, 2li inches. 

Advertising rates, agate, 5 cents a line. Position, 
25 per cent extra. Reading notices, 10 cents per 
count line. 



OSTEOPATHIC WORLD (The).— Monthly. 
Medical. Established 1896. William R. Dob- 
byn & Sons, publishera. Subscription, $1; esti- 
mated circulation, 7 000; 64 to 80 pages, 2 col- 
umns; length of columns, 7 inches; width, 2i 
inches. Office, Edison Building. 

Advertising rates, $2.50 an inch. 



PROFITABLE FARMING.— Agricultural. Poul- 
try. Established 1911. Forms close 20th preceding 
month. Office, Kasota Block. 

Advertising rates, agate, 20 cents a line; reading 
notices, 25 cents a line. 



SCHOOL EDUCATION. —Monthly, except 
July and August. Established 1882. School 
Education Co., publishers. Subscription, $1; 
guaranteed average circulation for three months 
ending May, 1910, 13,000*; 52 to 68 pages. 3 
columns; length of columns, 10 inches; width, 
2J inches. Forms close 26th preceding month. 
Office, 331 14th Avenue, S. E. 

Advertising rates on application. 



SKORDEMANNEN.— Semi-Monthly. Swed- 
ish. Agricultural. Established 1888. Skor- 
demannen Publishing Co., publishers. Subscrip- 
tion, 75 cents; estimated circulation, 10,000; 
20 pages, 4 columns; length of columns, 13 inches; 
width, 2i inches. Can use matrices. Forms 
close 10th and 25th of the month. Office, 2625 
Chicago Avenue. 

Advertising rates, agate, 13 cents a line. Dis- 
counts, 6 times, 5 per cent; 12 times, 15 per cent; 
24 times, 25 per cent. 



SVENSKA AMERIKANSKA POSTEN.— 

Every Wednesday. Swedish. Independent. Es- 
tablished 1883. Swan J. Turnblad, publisher. 
Subscription, $1; guaranteed average circulation 
for year 1910, 55,180; 16 to 24 pages, 7 columns; length ' 
of columns, 21 inches; width, 2>-8 inches. Forms 
close Monday of same week. Office, 207 South 
6th .Street. 



MINNESOTA 



Advertising rates, agate, 15 cents a line. 
Local business notices, 30 cents per nonpareil 
line; pure reading, 45 cents a line, with discount 
on 1(50 lines, and over. Discount, on display, 
3 months, or 1,000 lines, 5 per cent; 6 months, or 
2,000 lines, 10 per cent; 9 months or 5,000 lines, 
15 per cent; one year, or 10,000, lines, 20 per 
cent. Special position, 10 per cent extra. 

SVENSKA FOLKETS TIDNING.— E very 

Wednesday. Swedish. Republican. Established 
1881. Andrew G. Johnson, publisher. Subscrip- 
tion, $1; guaranteed circulation, exceeding 37,000; 
12 to 20 pages, 8 columns; length of columns, 20 inches; 
width, 2^/i inches. Can use matrices. Office, Daily 
News Building. 

Advertising rates, agate, 15 cents a line; three 
months, 12 cents; six months, 10 cents; one 
year 9 cents per line. Preferred position, top col- 
umns next reading, 25 per cent extra. Reading 
notices, 40 cents a line. 



SVENSKA ROMAN BLADET.— Everv Satur- 
day. Swedish. Family. Established 1888. C. 
E. Peterson, publisher. Subscription, $1.50; 
estimated circulation, 22,000; 16 pages, 5 columns; 
length of columns, 14 inches; width, 2J^ inches. Of- 
fice, 727 South 4th Street. 

Advertising rates, per inch, per time, 98 cents; with 
discount on 2,000 lines or more. Reading notices, 
brevier, 15 cents a line. Classified, 4 cents a line, flat. 



SVENSK FAMILJ JOURNAL.— Monthly. 
Swedish. Literary. Established 1889. C. Ras- 
mussen Publishing Co., publishers. Subscription, 
$1; estimated circulation, 10,000; 16 pages, 4 
columns; length of columns, 12^ inches; width, 
2i inches. Office, 720-724 South Fourth Street. 

Advertising rates, 98 cents an inch, per time. 

TIDENDE. — Every evening except Saturday 
and Sunda.v, SUNDAY MORNING, and WEEK- 
LY, Thursdays. Norwegian-Danish. Establish- 
ed, daily, 1887; weekly, 1851. T. Guldbrandsen 
Publishing Co., publishers, SuDscription, daily 
and Sunday, S3; sworn average circulation, for first 
six months of year, 1911, daily, 6,538*; Sunday, 
6,883*; weekly, 50 cents; sworn average circulation 
for first six months in 1911, 33,633*; average for year, 
1910, 33,393; daily, 4 to 8 pages; Sunday and Weekly 

10 and 12 pages, 7 columns; length of columns, 21 
inches; width, 2'^ inches. Can use matrices. Forms 
for weekly edition close Monday preceding. Office, 
Journal Building. 

Advertising rates, daily, or Sunday, 50 cents 
an inch; 500 inches, within one year, 45 cents an 
inch; 1,000 inches, 40 cents; 2,500 inches, or more, 
35 cents an inch. Reading notices, 15 cents a 
line, with discount on 500 lines and over; pure 
reading, 25 cents a line, each insertion. Classified, 
5 cents a line. Weekly, agate, per line, one time, 

11 cents; 1 inch, one time, $1.54; one month, 
$5.88; three months, $18.20; six months, $34..58; 
one year, $65.52. Preferred position, 25 per 
cent extra. Reading notices, in weekly, 40 cents 
a line, with discount on 250 lines and over. 

TRIBUNE. — Every morning and every evening 
except Sunday. SUNDAY TRIBUNE, and 
FARMERS' TRIBUNE, twice a week, Tuesdays 
and Fridays. Republican. W. J. Murphy, edi- 
tor and publisher. Subscription, morning, $3; 
evening, $4: Sunday, $2; sworn average cir- 



114 



NELSON CHESMAN & GO.'S RATE BOOK. 



MINNESOTA 



MINNESOTA 



oulation daily, 88,667* net; Sunday, 80,171* net; 
Farmers' Tribune, SI; estimated circulation, 23,000; 
Daily and Farmers' Tribune, 8 to 20 pages; Sunday, 
60 pages, 7 columns: length of columns, 22 inches; 
width, 2' 6 inches. Can use matrices. 

Advertising rates, agate, daily or Sunday, 14 
cents a line; 1.3 times, or 1,000 lines, within one 
year, 1.3 cents; 26 times, or 2,000 lines, 12^ cents; 
52 timea, or 3,000 lines, 12 cents; 78 times, or 
5.000 lines, llj cents; 104 times, or 7,000 lines, 
11 cents; 156 times, or 10.000 lines, lOi cents; 
312 times, or 15,000 lines, 10 cents a line. Auto- 
mobile advertising, on automobile pages, 11}^ 
cents a line.; 5,000 lines, 10 cents a line. Strictly 
mail order advertising, 12 cents a line. Publishers, 
resorts, hotels and schools, 12 cents a line, each 
insertion. Classified, 10 cents a line. Telegraph- 
ic readers (if accepted), other than first 
page, $2 a line (tolls to be paid by adver- 
tiser). Pure readers, other than first, second, 
editorial or city pages, 50 cents a line; special 
pages, 75 cents a line; business notices (grouped), 
25 cents a line, with discount on 100 lines and over. 
Farmers' Tribune, displayed, 25 cents a line. 
Preferred position, extra. Reading notices, busi- 
ness notices, and classified in Semi-Weekly, rates 
on application. 

See advertisement on page 414. 



TWIN CITY COMMERCIAL BULLETIN.— 
Every Saturday. General Merchandise. Es- 
tablished 1882. Commercial Biilletin Co., pub- 
lishers. Subscription, $2; estimated circula- 
tion, 6,800; 60 to 84 pages, 3 columns; length 
of columns, llj inches; width, 2t inches. Office, 
Boston Block. 

Advertising rates, 1-16 page, one time $3.50; 
i page, $7; i page, S12.50; i page, $22.50; one 
page, $40. Further rates on application. 



UGEBLADET.— Every Thursday. Norwe- 
gian-Danish. Republican. Established 
1881. C. Rasmussen Publishing Co., publishers. 
Subscription, $1; claimed circulation, 12,596; 8 
pages, 7 columns; length of columns, 20i inches; 
width, 24 inches. Office, 720-724 South Fourth 
Street. 

Advertising rates, 40 cents an inch, per time. 



UNGDOMMENS VEN.— Serai-Monthly. (Ist 
and 15th). Norwegian. American Familv. Es- 
tablished 1890. K. C. Holter Publishing Co., pub- 
lishers. Subscription, SI; guaranteed average circula- 
tion, 16,000* net; 32 pages, 3 columns; length of col- 
umns, Q% inches; width, 2\4 inches. Forms close 
15 days in advance. Office, 416 8th Avenue, South. 

• Advertising rates, agate, 6 cents a line; 4th page 
cover, 7 cents a line. No discount for time or space. 
Classified, 10 cents per agate line (8 words minimum- 
5 lines). No medical or liquor advertisements ac- 
cepted. 

VECKOBLADET.— Every Tuesday. Swed- 
ish. Religious and Family. Established 1884. 
Minneapolis Veckoblad Publishing Co. (Inc.), 
publishers. Subscription, $1.50; estimated cir- 
culation, 14.500; 8 to 12 pages, 7 columns; length 
of columns, 21 inches; width, 2J inches. Can use 
matrices. Forms close Saturday preceding. 
Office, News Building. 

Advertising rates, agate , 8 cents a line, each 
insertion. Reading notices, 20 cents a line. 



NEW YORK MILLS 

UUSI KOTIMAA.— Every Thursday. Fin- 
nish. Republican. Established 1881. Nylund 
Brothers, publishers. Subscription, $1.50; 
estimated circulation, 9,500; 8 pages, 7 columns; 
length of columns. 21 inches; width, 2 J inches. 

Advertising rates on application. 



NORTHFIELD 

MINNESOTA DAIRYMAN.— M o n t h 1 v . 
(2oth). Dairy. Established 1906. Dairyman 
Publishing Co., publishers. Subscription, 25 cents; 
claimed average circulation, 9,000; 16 to 32 pages, 
3 columns; length of columns, 93^2 inches. 

Advertising rates on application. 



ST. CLOUD 

DER NORDSTERN.— Every Thursday. Ger- 
man. Democratic. Established 1874. Nord- 
stern Publishing Co., publishers. Subscription, 
$2; claimed circulation, 9,600; 16 to 24 pages, 
6 columns; length of columns, 20 inches; width, 
2t inches. 

Advertising rates, less than 100 inches, 25 
cents an inch; 100 inches, or more, within one 
year, 20 cents an inch. Special discount on 
larger contracts. Local notices, 8 cents a line. 



ST. PAUL 

A. O. U. AV. GUIDE.— Every Thursday, Fra- 
ternal. Established 1882. David Ramaley, pub- 
lisher. Subscription, 50 cents; claimed average 
circulation, 16,000; 4 pages, 6 columns; length of col- 
umns, 19' 2 inches; width, 2% inches. Office, 49 
East Fourth Street. 

Advertising rates, agate, 5 cents a line; 60 
cents an inch. 
See advertisement on page 483. 



COURANT.— Monthly, except July and Au- 
gust. Club women. Established 1898. Courant 
Publishing and Printing Co., publishers. Sub- 
scription, $1; estimated circulation, 35,000; 24 pages, 
9x12. 

Advertising rates on application. 

CUPID'S COLUMNS.— Bi-Monthly. Matri- 
monial. Established 1892. Henry Jahn, pub- 
lisher. Subscription, 50 cents; guaranteed circu- 
lation, 50,000; 8 pages, 7 columns; length of columns, 
21 inches; width 2' g inches. Forms close 25th 
preceding month. Office, 946 East 4th Street. 

Advertising rates, 20 cents a line. 



DEUTSCHE FARMER (Der).— Semi-monthly 
(1st and 15th). German. Agricultural. Established 
1910. Volkzeitung Printing and Publishing Co., 
publishers. Subscription, 50 cents, guaranteed aver- 
age circulation, 35,000; 4 columns to page; length 
of columns, 14 inches; width, 2\4 inches. Forms 
close 10th and 25th preceding month. 

Advertising rates, agate, 15 cents a line; no dis- 
count for time or space. 



DISPATCH. — Every evening except Sunday, 
PIONEER PRESS, every morning including 
SUNDAY, and FARMER'S WEEKLY DIS- 
P.\TCH, Thursdavs. Independent. Established, 
Dispatch, 1868. Pioneer Press, 1849. George 
Thompson, publisher. Subscription by carrier, 
in city, morning, evening and Sunday, So. 20; by 



NELSON CHESMAN & CO.'S RATE BOOK. 



115 



MINNESOTA 



mai), daily Pioneer Press or Dispatch, $3; either 
daily with Sunday, $4.80; Sunday Pioneer Press, 
$2; sworn average circulation mornins;, 49,483*; even- 
ing, 64,386*; Sunday, 62,612*; weekly, 2.5 cents; guaran- 
teed circulation, 110,000; 12 to 24 pages, 7 columns; 
length of columns, 21M inches; width, 2}4 inches. 
Can use matrices. 

Advertising rates, agate, morning and evening, 
combined, 16 cents a line. Dispatch and Pioneer 
Press, daily, 1,000 lines within one year, 15 cents a 
line; 5,000 lines, 14 cents; 10,000 lines, or more, 13 
cents a line; 14 lines, 312 times, 13 cents a line, per time. 
Sunday, 10 cents a line; no discount for time or space 
in Sunday edition; preferred position, 20 and 33V^ 
per cent extra. Business reading notices, daily 
(both editions), or Sunday, 50 cents a line (2 lines 
minimum space). No readers on first or editorial 
pages. Classified (no black display permitted), 
both editions, except Saturday evening and Sun- 
day morning, 13 cents a line (minimum space, 3 lines). 
Sunday, Classified, 8 cents a line. Medical, clair- 
voyant and personals not accepted. P^armer's 
Weekly Dispatch, display agate, 25 cents a line. 
Classified rates on application. Business reading 
notices, 50 cents a line. 

FARMER. — Every Saturday. Agricultural. 
Established 1882. Webb Publishing Co., publish- 
ers. Subscription, 75 cents; sworn minimum cir- 
culation, 140,000*; 24 to 64 pages, 4 columns; 
length of columns, 14 inches; width, 2i inches. 
Forms close one week in advance. Office, 10th 
Street, between Cedar and Minnesota Streets. 

Advertising rates, 60 cents per agate lice. 
1,000 lines, 55 cents; 2,000 lines or more, 50 cents 
a line. Special position, 20 per cent extra. Read- 
ing notices, 85 cents a line nonpareil; $1.10 a line 
brevier. (Minimum, 3 lines). Classified, 6 cents 
a word, with discount on 4 or more insertions. 

See advertisement on page 477. 



MINNESOTA 



FARMER'S WEEKLY DISPATCH.— See 
Dispatch. 

FARMER'S WIFE (The\— Monthly. Agri- 
cultural. Establi.«hed 1900. Webb Publishing 

Co., publishers. Subscription, 25 cents; sworn mini- 
mum circulation, 500,000*; 20 to 32 pages, 4 columns; 
length of colums, 14 inches; width, 2^ inches. Forms 
close 18th preceding month. Office, 10th Street, be- 
tween Cedar and Minnesota Streets. 

Advertising rates, agate, .$2.00 a line; one page, 
(784 lines), per time, $1,000; H page, $627.20; H page, 
$352.80. Reading notices, S3.00 per agate line. 

See advertisement on page 411. 



MINNESOTA STATS TIDNING.— Every 
Wednesday. Swedish. Republican. Es- 
tablished 1877. Minnesota Stats Tidning Pub- 
lishing Co., publishers. Subscription, $1; sworn 
circulation exceeding, 11,000; 10 to 16 pages, 7 columns 
length of columns, 21 inches; width, 2\'g inches. Can 
use matrices. Office, Cor. Third and Jackson Streets. 

Advertising rates, one time, 75 cents per inch; 
four times, 70 cents; 13 times, 65 cents; 26 times, 
60 cents; 52 times, 55 cents per inch, per time. 
Preferred position 25 per cent extra. Reading 
notices, 2() cents a line, with discounts for 250 
lines and over. 



of columns, 19f inches; width, 2|^, inches. Can 
use matrices. Office, 141 East Fifth Street. 
Advertising rates on application. 



MINNESOTA UNION ADVOCATE.— Every 
Friday. Labor. Established _ 1897. Cornelius 
Guiney. publisher. Subscription. $1; estimated 
circulation, 8,247; 8 pages, 6 columns; length 



NATIONAL REPORTER SYSTEM.— Weekly. 
24 to 300 pages, 2 columns; length of columns, 8 
inches; width, 2i inches. Subscription, $45, 
(single sections, $2, $5 and $10). Established 
1879. West Publishing Co., publishers. Com- 
bined claimed average circulation, 35,000 copies 
each week. Is issued for various sections of the 
country, as follows: Atlantic Reporter, Federal 
Reporter, New York Supplement; Northeastern 
Reporter, Northwestern Reporter, Pacific Re- 
porter, Southeastern Reporter, Southern Re- 
porter and Southwestern Reporter; also Supreme 
Court Reporter, published semi-monthly for nine 
months in the year. Type page, 5x8 inches. 
Can use matrices. Office, 48 West Third Street. 

Advertising rates for the ten publications, 1 
inch, one week, $3; four weeks, $12; three months, 
$35; six months, $60; one year, $110. Individ- 
ual rates on application. 

NEWS. — Every evening except Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished 1900. The Daily News Publishing Co., 
publishers. Subscription, city, $2.50; country, 
$2; sworn average circulation for six months ending 
June 31, 1911, 59,071* 10 to 32 pages, 7 columns; length 
of columns, 2m inches; width, 2)^ inches. Can use 
matrices. 

Advertising rates, daily, and Sunday, agate, 
8 cents a line. No discount for time or space. 
Preferred position 9 cents a line. Reading notices, 
50 cents per count line; business locals 30 cents; class- 
fied, 1 cent a word; $1.50 a line per month. 

NORTHWESTERN CHRONICT>E.— Every 
Friday. Roman Catholic. Established 1866. 
Northwestern Chronicle Publishing Co., publish- 
ers. Subscription, $2; estimated circulation, 
7,000; 8 pages, 7 columns; length of columns, 21' 
5-16 inches; width, 2^ inches. Can use matrices. 
Forms close Tuesdays preceding. 

Advertising rates, agate, one inch, one time, 
$1; one month, $3.25; three months, $8.50; six 
months, $14.40; one year, $20.40. Position, h 
extra. Open space within one year, 100 inches, 
37^ cents an inch; 250 inches, 35 cents; 500 inches, 
30 cents an inch. Reading notices, 25 cents a 
line. 

NORTHWESTERN DAIRYMAN.— Semi- 
monthly (1st and 15th). Dairjing and agricul- 
tural. "Established 1908. T. T. Bacheller, pub- 
lisher. Subscription, 50 cents; estimated circula- 
tion, 5,000; 24 pages, 2 columns; length of columns, 
8 1/3 inches; width, 2 2/3 inches. Office, Scand- 
inavian American Bank Building. 

Advertising rates, agate, 10 cents a line; 500 
lines, 9 cents; 1,000 lines, 8 cents; 2,000 lines, 7'A 
cents; 3,000 lines, 7 cents; 4,000 lines, 6}4 cents; 
5,000 lines, 6 cents a line. 

ODD FELLOWS' REVIEW.— Monthly. Odd 
Fellowship. Established 1885. Winn Powers, 
publisher. Subscription, $1; estimated circula- 
tion, 22,500; 20 pages, 4 columns; length of col- 
umns, 12 inches; width, 2} inches. Forms close 
20th of preceding month. Office, Pittsburg 
Building. 

Advertising rates, $2 per inch per month. 

PIONEER PRESS.— See Dispatch. 



116 



NELSON CHESMAN & CO.'S RATE BOOK. 



MINNESOTA 



POULTRY HERALD.— Monthly. Poultry 
Raising. Established 1888. Webb Publishing 
Co., publishers. Subscription, 50 cents; guaran- 
teed average circulation, 15,000; 32 to 60 pages, 
3 columns; length of columns, 10 inches; width, 
2J inches. Forms close 18th preceding month. 
Office, 10th Street between Cedar and Minnesota 
Streets. 

Advertising rates, agate, 20 cents a line; 12 
consecutive insertions, 14 lines or more, 15 cents 
a line; 1680 lines, or more, in 12 consecutive 
insertions (minimum, 14 lines), 12 cents a line; 
2,520 or more lines, 10 cents a line. 



RURAL WEEKLY (The).— Every Wednes- 
day. Agricultural. Mail order. Established 1904. 
Subscription 25 cents: sworn average circulation 
for seven months ending July 31, 1911, 140,701*; 
8 to 20 pages, 7 columns; length of columns, 21^ 
inches; width, 2^^ inches. Forms close Tuesday, 
a. m. preceding. Office, 92-94-96 East Fourth St. 

Advertising rates, agate, 30 cents a line. Pre- 
ferred position, 10 and 25 per cent extra. 



TIDENDE.— Every Friday. Norwegian-Dan- 
ish. Independent. Established 1889. C. Ras- 
mussen Publishing Co., publishers. Subscrip- 
tion, $1; estimated circulation, 5,000; 8 pages, 7 
columns; length of columns, 20i inches; width, 
2^ inches. Office, Court Block. 

Advertising rates, 25 cents an inch per time 



VOLKSZETTUNG.— Everv evening except 
Sunday. WEEKLY VOLKSZEITUNG, Thurs- 
days. German. Established, daily, 1877; weekly, 
1855. Volkszeitung Printing and Publishing 
Co., publishers. Subscription, daily, $3; sworn 
average circulation, daily, 15,125, weekly, $1; aver- 
age circulation, 12,017 daily, 8 to 16 pages; weekly, 
16 pages, 7 columns; length of columns, 213<4 inches; 
width, 2},i inches. Can use matrices. Office, Third 
and Jackson Streets. 

Advertising rates, daily, agate, 3 cents a line, 
each insertion. No discount for time or space. 
No display on first page. Classified, 1 cent a word 
(minimum charge, 20 cents). Weekly, agate, 4 cents 
a line each insertion. No discount for time or space. 
Classified, 2 cents a word; 2 or more times, 1 cent 
a word. Reading notices in daily, 12 cents a line; 
weekly, 15 cents a line. 



WANDERER (Der). — Agricultural Supple- 
ment, DER FARMER IM WESTEN. Every 
Thursday. German. Roman Catholic. Estab- 
lished 1867. Wanderer Printing Co., publishers. 
Subscription, $2; estimated circulation, 11,000; 
12 pages, 7 columns; length of columns, 21 J 
inches (agricultural supplement, 8 pages, 4 
columns; length of columns, 13i inches); width, 
2i inches. Office, 321-3 Minnesota Street. 



MINNESOTA 



Advertising rates, 1 inch, one time, 75 cents; 
10 inches, 70 cents an inch; 50 inches, 60 cents; 
100 inches, 55 cents; 500 inches, 50 cents an inch. 
Reading notices, 20 cents a line, with discount 
on 100 lines and over. Classified, 2 cents a 
word ; 1 J cents a word on 4 or more insertions. 
Minimum charge, 20 cents. 



STILLWATER 

HERMANN'S SOHN.— Semi-monthly. 1st 
and 3d Monday. German. Sons of Herm. Es- 
tablished 1891. F. C Neumeier, editor and 
publisher. Subscription, 50 cents; estimated 
circulation, 5,300; 8 pages, 7 columns; length 
of columns, 20 inches; width, 2 J- inches. 

Advertising rates, 25 cents an inch, each 
insertion. 



WINONA 



NATIONAL FARMER.— Fortnightly. Tues- 
days. German. Agricultural. Established 1902. 
National Farmer Publishing Co., publishers. 
Subscription, 50 cents; guaranteed average circula- 
tion for year 1910. 42,055; 16 pages, 4 columns; length 
of columns, 153/2 inches; width, 2M inches. Can 
use matrices. Forms close Friday preceding. 

Advertising rates, agate, 10 cents a line. Posi- 
tion, 25 per cent extra. Classified, 4 cents a 
word; pure reading, 30 cents a line. 

See advertisement on page 474. 



SONNTAGS WINONA (Die).— Every Friday. 
German. Independent. Established 1887. 
Westlicher HeroM Publishing Co., publishers. 
Subscription, $1; guaranteed average circulation 
for year 1910, 24,327*; 8 to 16 pages, 7 columns; 
length of columns, 21 inches; width, 2i inches. 
Can use matrices. 

Advertising rates, agate, 4 cents a line. 

See advertisement on page 541, 



VOLKSBLATT DES WESTENS.— Every 
Wednesday. German. Independent. Estab- 
lished 1899. Westlicher Herold Publishing Co., 
publishers. Subscription, 50 cents. Guaranteed 
average circulation for year 1910, 38,387*; 8 pages, 
7 columns; length of columns, 21 inches; widtti. 
2i^ inches. Can use matrices. 

Advertising rates, agate, 6 cents a line. 

See advertisement on page 541 . 



WESTLICHER HEROLD (Der).— Every 
Tuesday. German. Independent. Established 
as semi-weekly, 1881. Westlisher Herold Pub- 
lishing Co., publishers. Subscription, $1; guaran- 
teed average circulation for year 1910, 22,024*; 8 
to 24 pages, 7 columns; length of columns, 21 
inches; width, 2 J inches. Can use matrices. 

Advertising rates, agate, 4 cents a line; com- 
bination rate, including Sonntags Winona and 
Volksblatt Des Westens, on application. 

See advertisement on page 541. 



NELSON CHESMAN & CO.'S RATE BOOK. 



117 



MISSISSIPPI 



JACKSON 

BAPTIST RECORD.— Every Thursday. Re- 
ligious. Established 1898. Mississippi Baptist 
Publishing Co., publishers. Subscription, $2; 
guaranteed circulation, 6, 470* ;_ 16 pages, 4 col- 
umns; length of columns, 12^ inches; width, 2^ 
inches. 

Advertising rates, 80 cents an inch, with dis- 
counts for space. 



CLARION-LEDGER.— Every morning ex- 
cept Monday, and WEEKLY, Thursdays. Demo- 
cratic. Established 1837. R. H. Henry, pub- 
lisher. Subscription, dail.v, $6; sworn average cir- 
culation for vear 1910, daily, and Sunday, 8,119*; 
for April 1911, 8,200; weekly, $1; estimated circula- 
tion, 10,000; daily, 8 to 16 pages, 7 columns; length 
of columns, 20 inches; width, 2's inches. 

Advertising rates, daily or Sunday, transient, 
75 cents an inch; 1,000 lines within one year, 4 
cents a line; full position, 5 cents a line; 3,000 lines, 
3}4 cents; full position, 4 cents; 5,000 lines, 2}^ 
cents; full position, 3}4 cents; 10,000 lines, 2 
cents a line; full position, 23^ cents a line. Read- 
ing notices, 10 cents per brevier line, with discount 
on 500 lines or more; telegraphic readers, 50 cents 
a line. Classified, 1 cent a word. Weekly, rates 
on application. 

See advertisement on page 465. 



ISSUE (The).— Every Saturday. Political. 
Established 1907. Jas. K. Vardaman, editor and 
publisher. Subscription, $1.50; estimated cir- 
culation, 15,000; 16 pages, 4 columns; length of 
columns, 13!^ inches; width, 2}4, inches. Forms 
close Thursday preceding. 

Advertising rates, agate, 6 cents a line; posi- 
tion, 15 and 25 per cent extra. Reading notices, 
15 cents a line. 



MISSISSIPPI UNION ADVOCATE.— Every 
Friday. Farm Union. Established 1905. Ad- 
vocate Publishing Co., (Inc.), publishers. Sub- 
scription, $1; estimated circulation 20,000; 
16 pages; length of columns, 14 inches; width 2i 
inches. 

Advertising rates on application. 



NEWS. — Every afternoon except Sunday eve- 
ning, SUNDAY MORNING. Democratic. 
Established 1891. News Publishing Co., pub- 
lishers. Subscription, daily, $7.20; sworn aver- 
age circulation, daily and Sunday for year end- 
ing April 30, 1911, exceeding 10,000*; daily, 8 pages 
or more; Sunday, 16 to 24 pages, 7 columns; length 
of columns, 21 inches; width, 23^ inches. 

Advertising rates on application. 



MERIDIAN 

DISPATCH.— Every morning except Monday, 
and WEEKLY, Fridays. Democratic. Es- 
tablished 1906. Dispatch Co. (Inc.), publishers. 
Subscription, $5; claimed average circulation, 
5,663*; daily, 8 pages; Sunday, 16 to 24 pages, 7 col- 
umns; length of columns, 20 inches; width, 2}^ inches. 
Can use matrices. 

Advertising rates, 21 cents an inch; preferred 
position, 15 and 25 per cent extra. Reading 
notices, 10 cents a line, with discount on one week, 
or longer. Classified, 25 words or less, 25 cents. 
Weekly, display, 15 cents an inch. Reading 
notices, in weekly, 10 cents a line. 



STAR. — Everv evening except Sunday, SUN- 
DAY MORNING. Democratic. Established, 
daily, 1896; Sunday, 1904. Meridian Star Publish- 
ing Co., publishers. Subscription, daily and Sunday, 
$6.50; estimated circulation, daily and Sunday 5,375; 
daily, 8 to 16 pages; Sunday 16 to 24 pages; 7 col- 
umns; length of columns, 21 inches; width, 2}4 
inches. 

Advertising rates, daily and Sunday, agate, 50 
cents an inch; 500 inches, 35 cents; 800 inches, 28 
cents; 1,000 inches, 21 cents an inch. Classified, 
1 cent a word. Reading notices, brevier. 10 cents 
a line, first insertion; 5 cents subsequent insert- 
ions. 



NATCHEZ 

NEWS.— Every evening except Sunday. Estab- 
lished 1909. News Publishing Co., publishers. 8 
pages, 15x22. 

See advertisement on page 494. 



NEWTON 

MISSISSIPPI BAPTIST (The).— Every Friday. 
Baptist. Established 1890. Trace.v Galla.spy, pro- 
prietor, Rev. R. L. Breland, editor. Subscription, 
$1; 8 pages, 11x15. 

Advertising rates, 30 cents an inch with dis- 
count for space. 



STARKVILLE 

PROGRESSIVE FARMER AND SOUTHERN 
FARM GAZETTE (The).— (Southwestern edition.) 
— Every Saturday. Agricultural. Established 1895. 
The Progressive Farmer and Gazette, publishers. 
Subscription, $1. For circulation statements, 
see Raleigh, N. C. edition; 16 to 40 pages, 4 col- 
umns; length of columns, 133^ inches; width, 2J 
inches. Forms close Friday preceding. 

Advertising rates, see Raleigh, N. C. 



lis 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



BURLINGTON JUNCTION 

 TRIPLE LINK (The) .—Mouthly. . I. O. O. F. 
Established 1875. Triple Liuk Publishing Co., 
publishers. Subscription, $1; claimed circulation, 
7,000; 16 pages, 4 columns; length of columns, 14 
inches; width, 2>'s inches. 

Advertising rates, 50 cents an inch. Di.scount on 
yearly contracts. 



CARTHAGE 

DEMOCRAT.— Semi-weekly, Tuesdays and 
Fridays. Democratic. Established 1881. Eugene 
B. Roach, publisher. Subscription, $1; estimated 
circulation, 5,600; 16 pages, 6 columns; length of col- 
umns, 20 inches; width, 23-6 inches. 

Advertising rates, 30 cents an inch each inser- 
tion. 



CLAYTON 

WATCHMAN-ADVOCATE — Every Friday. 
Republican. Established 1881. St. Louis Coun- 
ty Printing and Publishing Co., publishers. Sub- 
scription. $1.50; claimed average circulation, 
10,100; 8 to 12 pages, 7 columns; length of columns, 
22 inches; width, 2}4 inches. 

Advertising rates, 84 cents an inch, with time 
discounts. 



COLUMBIA 

MISSOURI FARMER AND BREEDER (The). 
— Monthly. Agricultural and Stock. Established 
1908. William Hirth, publisher. Subscription, 50 
cents; guaranteed circulation, 20,000; 16 to 30 pages, 
4 columns; length of columns, 1.3 inches; width, 2}^ 
inches. Forms close 10th preceding month. 

Advertising rates, agate, 10 cents a line; full page, 
(720 lines), S65; less than full page at line rate. Read- 
ing notices, solid nonpareil, 14 cents a line; leaded, 
15 cents; brevier, solid, 18 cents; leaded, 20 cents a 
line. Breeder's cards, special rates. (Changes to 
semi-monthly January 1, 1912). 



ELDON 

MODERN FARMER AND BUSY BEE.— 

Monthly (15th). Established 1890. N. J. Shep- 
herd, publisher. Subscription, 15 cents; estimated 
circulation, 5,300; 16 pages, 3 columns; length of 
columns, 9 inches; width, 2i inches. Forms close 
12th of current month. 

Advertising rates, 80 cents per inch. 



HANNIBAL 

COURIER-POST.— Every eveningexcept Sun- 
day. Republican. Established 1886. W. J. 
Hill, publisher. Subscription, daily, $5.20;, by 
carrier; $3 bv mail; sworn average circulation for 
first six months in 1911, 5,434*; 8 to 16 pages, 17x22. 

Advertising rates, 18 cents an inch; full posi- 
tion, 21 cents. Classified, i cent a word. Reading 
notices, 10 cents per count line. 

See advertisement on page 516. 



JEFFERSON CITY 

MISSOURI DAIRYMAN.— Every Saturday. 
Dairying. Established 1909. Thomas Speed Mosby, 
publisher. Subscription, $1; estimated circulation, 
5,000; 16 pages, 9x13. 

Advertising rates on application. 



JOPLIN 

GLOBE.— Every morning including SUNDAY. 
Democratic. Established 1896. The Joplin 
Globe Publishing Co., publishers. Subscription, 
$5; sworn average circulation, 16,597*; 8 pages; Sun- 
day, 16 to 28 pages, 7 columns; length of columns, 
20 inches; width. 2J inches. Can use matrices. 

Advertising rates, agate, transient, 5 cents a 
line; 2.000 lines within one year, 4 cents a line; 
5,000 lines, 2J cents; 10,000 lines or more, 2i cents 
per line. Preferred positions, 25 per cent extra. 
Classified, daily, or Sunday, 1 cent a word; three 
times consecutively, 2 cents; seven times, 3 cents; 
minimum charge, 15 cents. Reading notices, 
25 cents a line; 1,000 lines, within one year, 15 
cents a line. 



NEWS-HERALD.— Every evening except 
Saturday. SUNDAY MORNING NEWS HER- 
ALD. Republican. Established 1872. News-Herald 
Publishing Co., publishers. Subscription, daily, 
$5; sworn average circulation, for first six months 
in 1911, daily, 8,509*; 8 or more pages; Sunday, 16 
to 28 pages, 7 columns ; length of columns, 20 inches; 
width, 2^4 inches. Can use matrices. 

Advertising rates, daily or Sunday, less than 
700 lines, 33^ cents a line; 700 lines, 3 cents; 
1,400 lines, 2M cents; 2,800 lines, 2>^ cents; 
4,200 lines, 2M cents; 7,000 lines, 2 cents; 14,000 
lines or more, l}i cents a line. Preferred position 
10 and 20 per cent extra. Reading notices, 15 
cents a line, with discount on 1,000 lines or more. 
Classified, 1 cent a word (minimum charge, 15 
cents). 

See advertisement on page 522. 



TIMES. — Every eveninft except Sunday, 
AND SUNDAY MORNING. Independent. 
Established 1900. Joplin Evening Times Co., 
(Inc.), publishers. Subscription, S5; estimated cir- 
culation, daily, 8,000; Sunday, 10,000; 8 pages, 7 col- 
umns; length of columns, 20 inches; width, 2J6 inches. 

Advertising rates, agate, 21 cents an inch each 
insertion. 



KANSAS CITY 

ADVERTISER'S MAGAZINE .—Monthly. 
Advertising. Established 1907. E. S. Horn, pub- 
lisher. Subscription, $1; estimated circulation, 
8,000; 96 to 112 pages, 2 columns; length of col- 
umns, 8 inches; width, 214 inches. Forms close 
25th preceding month. Office, Commerce Build- 
ing. 

Advertising rates, agate, 25 cents a line; per 
page, $50; }4 and H pages pro rata. Classified, 
3 cents a word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



119 



MISSOURI 



AMERICAN HEREFORD JOURNAL.— Semi- 
monthlv. Live Stock. Hereford Cattle. Estab- 
lished 1910. Hayes C. W. Walker, publisher. Sub- 
scription, 50 cents; guaranteed circulation, 12,000; 16 
to 32 pages, 3 columns; length of columns, 10 inches; 
width, 2^4 inches. Office, Orear-Leslie Building. 

Advertising rates, 10 cents a line. Live stock 
advertising, $2 an inch. 



AMERICAN NEWSBOY MAGAZINE.— 
Monthly, Juvenile. Established 1911. Juvenile Im- 
provement Club, publishers. Subscription $1: claim- 
ed circulation e.xceeding 20,000; 64 pages, 3 columns; 
length of columns, 10 inches; width, 2yi inches. 
Office, Dwight Building. 

Advertising rates, $1.50 an inch with discount on 
30 inches or over. 



AMERICAN STOCKMAN (The)— E v e r y 
Friday. Live Stock, Sheep and Goats. Estab- 
lished 1900. A. J. Knollin, publisher. Subscrip- 
tion, $1; estimated circulation, 8,000; 16 pages, 3 
colurnns; length of columns, 10 inches; width 
2}i inches. Can use matrices. Office, Stock 
Yards Station. 

Advertising rate.«, $1 an inch. Discount, 10 
and 25 per cent on 3 and 6 months, respectively. 



CATHOLIC R E G I S T E R.— Every Friday. 
Catholic. Established 1899. Catholic Register 
Publishing Co., publishers. Subscription, SI. 50; 
claimed circulation, 6,700; 8 pages, 16x22. Office, 
304 West 10th Street. 

Advertising rates, 50 cents an inch each inser- 
tion. 



CENTRAL CHRISTIAN A D V O C A T E.— 

Every Wednesday. Methodist. Established 
1856. Jennings & Graham, publishers. Sub- 
scription, $2.00; guaranteed circulation, 18,500; 32 
pages, 3 columns; length of columns, \m inches; 
width, 2? 8 inches. Can use matrices. Forms close 
one week in advance. Office, 1123 McGee Street. 

Advertising rates, agate, 5 lines or more, 10 
cents a line. Reading notices, 20 cents a line. 



CHRISTIAN MEN.— Monthly. Disciples of 
Christ. Established 1909. Brotherhood of Disciples 
of Christ, publishers. Subscription, 50 cents; esti- 
mated circulation, 16,000; 48 pages, 7x10. Office, R. 
A. Long Building. 

Advertising rates on application. 



DROVERS' TELEGRAM.— Every evening 
except Sunday. Live Stock. Established 1882. 
Drovers' Telegram Co., publishers. Subscrip- 
tioi., ?4; sworn average circulation exceeding 
43,800; 6 to 16 pages, 7 columns; length of col- 
umns, 21J/7 inches; width, 2i inches. Can use 
matrices. Office, 1505 Genesee Street. 

Advertising rates, agate, 7 lines or more, 7 
cents a line, each insertion; 1,000 lines, within 
one year, GJ cents a line; 5.000 lines, 6 cents; 
10,000 lines, 5 cents a line. No display adver- 
tising on first page. I'.eading notices, 50 cents 
per count line; first page, $1 per line, with dis 
count on 100 lines and over. Has combina- 
tion rate with South Omaha, Neb., Journal- 
Stockman, and Live Stock Reporter, East St. 
Louis, 111. Rates for combination on application. 

See adverti-sement on page. 567. 



MISSOURI 



FARMER AND STOCKMAN (The).— Every 
Thursday. Live Stock and Agriculture. Es- 
tablished 1879. J. M. Pierce, publisher. Sub- 
scription, $1; guaranteed circulation, 80,000* net 
24 to 56 pages, 4 columns; length of columns 
13t inches; width, 2^ inches. Forms closd 
Friday preceding. Office, New York Life Building. 

Advertising rates, agate, 40 cents a line; 100 lines; 
36 cents; 250 lines within one vear, 33 cents a line; 
500 lines, 31 cents; 1,000 lines, 29 cents; 2,000 lines or 
more, 22 cents a line. Reacfing notices, nonpareil, 50 
cents per count line. Special display rate 
in combination with Iowa Homestead (Des 
Moines, la.), and Wisconsin Farmer (Madison, 
Wis.), $1 per agate line. 



FREIGHT PAYER AND CONSUMER.— 
Every Friday. R. R. Freights. Established 1910. 
The Consumers Publishing Co., publishers. Sub- 
scription, $5; claimed minimum circulation, 5,000; 
4 to 8 pages, 4 columns; length of columns, 12 inches; 
width, 2' 6 inches. Can use matrices. Office, New 
England Building. 

Advertising rates, agate, 20 cents a line. Minim- 
um space, 7 lines. Further rates on application. 



GREAT SOUTHWEST MAGAZINE (The).— 
Monthly. Romance. History. Development. 
Devoted solely to the Southwest. The New 
Southwest Publishing Co., publishers. Subscrip- 
tion, $1; estimated circulation, 80,000; 3 columns 
to the page; length of columns, 12 inches; width, 
2| inches. Forms close 15th preceding month. 
Office, Gumbel Building. 

Advertising rates, agate, 25 cents a line; one 
page (504 lines) one time, $100; 14 page $35; }^ 
page, $55. No position guaranteed, but all ad- 
vertising except cover pages, next reading matter. 



HOME FRIEND (The)— Monthly. Mailorder. 
Established 1904. United Publishing Co., publishers. 
Subscription, 25 cents; guaranteed average circula- 
tion, 500,000; 16 to 32 pages, 4 columns; length of col- 
umns, 12' 2 inches; width, 2% inches. Forms close 
20th preceding month. Office, Friend Building. 

Advertising rates, agate, $2 a line; M page, $315; 
14 page, .$560; one page (700 lines), $980; back page 
(724 lines), $1,050. Reading notices, .$2.50 a line. 



ILLUSTRATED WORLD.— Monthly. Es- 
tablished 1889. Illustrated World Publishing 
Co., Dublishers. Subscription, $1; estimated cir- 
culation, 20,000; 32 to 48 pages, 3 columns; 
length of columns, 10 inches; width, 2}4 inches. 
Forms close 10th of each month. Office, 1016 
Wyandotte Street. 

Advertising rates, agate, 20 cents a line, each 
insertion. Discount on 100 lines or more, 10 
per cent; on contracts, 25 per cent. 



INDEPENDENT— Every Saturday. Inde- 
pendent. Established 1899. Kellogg & Baxter, 
publishers. Subscription, $1.50; guaranteed average 
circulation exceeding 12,000*; 16 pages, 4 columns; 
length of columns, 12 inches;width, 214 inches. Forms 
close Thursday preceding. Can use matrices. Office, 
111 West 8th Street. 



120 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



Advertising rates, agate, 10 cents a line; 13 
times, 9 cents; 26 times, 8 cents; one year, 6 cents 
a line, per time; 500 lines, within one year, 9 
cents a line; 1,000 lines, 8 cents; 2,500 lines, 7 
cents; 5,000 lines, or more, 6 cents a line. Read- 
ing notices, 35 cents per count line. Classified, 
5 cents a line. Minimum display, 7 lines. 

See advertisement on pape 461. 



JOURNAL. — Every morning including SUN- 
DAY, and WEEKLY, Thursdays. Republican. 
Established 1854. The Journal Co., publishers. 
Subscription, daily and Sunday, $4; sworn aver- 
age circulation for year 1910, daily, 70,269* net; Sun- 
day for same period, 70,265* net; weekly, for same 
period, 216,905* net; daily, 10 to 16 pages; Sunday, 

24 to 52 pages; weekly, 10 to 24 pages; length of col- 
umns, 21f inches; width, 2}4 inches. Forms for 
weekly close Wednesday night preceding. Can use 
matrices. Office, Eighth, McGee and Oak Streets. 

Advertising rates, daily or Sunday, agate, 7 
lines or more, 15 cents a line; 1,000 lines, or 26 
insertions within one year, 13 cents; 2,000 lines, or 
52 insertions, 12 cents; 3,000 lines, or 78 insertions, 10 
cents; 5,000 lines, or 104 insertions, 9 cents; combina- 
tion, daily or Sunday, and weekly, 49 cents a line. 
Liquor or medical advertising in daily or Sunday 
edition, 15 cents a line; 1,000 lines or more, 12 cents a 
line. Combination, daily or Sunday and weekly, 72 
cents a line. Educational and resorts, 10 cents a line, 
flat. Reading notices, cut off, with display head, 
20 cents per agate line (minimum space, 42 lines); 
cut off, with news head, 25 cents a line (minimum 
space, 42 lines); run of paper on specified pages, 75 
cents a line; on any page (optional) 50 cents a line, 
count; pure news reading, per count, $1; first page, 
$1.50 a line; headings, nonpareil measurement. Classi- 
fied, 10 cents a line (6 words) ; personals, matrimonial 
and clairvoyants, 15 cents a line (6 words). Weekly 
edition, display or classified, 40 cents a line, each 
insertion; next reading, 15 per cent extra; full position, 

25 per cent extra. Liquor advertisements in weekly 
60 cents a line, with discount on 500 lines, or more, 
combination, including weekly and Sunday for liquor 
and medical advertising, 72 cents a line; medical, 
50 cents a line, flat. No discount for time or space. 
Reading notices, in weekly, $1 a line; first page, $2 
a line; cut-off readers, news head, 75 cents a line; dis- 
played head, 60 cents a line. Combination, Sunday 
and weekly, regular display, 46 cents a line. 

LUMBER REVIEW (The).— Semi-Monthly. 
Trade. Established 1890. Lumber Review Co., 
publishers. Subscription, $2; estimated circula- 
tion, 10,000; 76 pages, 3 columns; length of col- 
umns, 12i inches; width 3 inches. Office, Long 
Building. 

Advertising rates, $3 an inch; A page, one time, 
$G; i page, SIO; i page, $18; i page, $30; one 
page, $50. Reduced rates for 3 months or longer. 
Classified, 25 cents a line, with time discounts, 
(minimum charge, $1). 

MEDICAL HERALD.— Monthly. Medical. 
Established 1881. Chas. Wood Fassett, M. D.. 
managing editor. Subscription, $1 ; estimateu 
circulation, 7,300; 100 pages, 1 column; length 
of column, 7i inches; width, 5 inches. Office, 
6th and Charles Streets. 

Advertising rates, J page, one year, $50; \ page, 
$85; i page, $150; one page, $250; for less time 
than one year, 25 per cent extra. Reading notices, 
50 cents a line. 



MISSOURI 



MISSOURI AND KANSAS FARMER.— 
Semi-Monthly. Agricultural. Established 1884. 
Baxter & Arries, proprietors. Subscription, 25 cents; 
sworn average circulation, 60,358; 16 to 32 pages, 4 
columns; length of columns, 14 inches; width, 2% 
inches. Forms close 10th and 25th of preceding 
month. Office, Journal Building. 

Advertising rates, agate, 25 cents a line. 

See advertisement on page 443. 



MISSOURI RURALIST (The).— Every Satur- 
day. Agricultural. Live Stock. Established 1902. 
Arthur Capper, publisher. Subscription, $1; guaran- 
teed average circulation, 50,000; 20 to 24 pages, 4 
columns; length of columns, 13 fi inches; width, 214 
inches. Forms close Tuesday morning preceding. 
Can use matrices. Office, 1015 Central Street. 

Advertising rates, agate, 25 cents a line; full page, 
(740 lines), $150; back cover page, ?165. Reading 
notices, 50 cents per agate line. Classified, 3 cents 
a word; 4 times, 10 cents a word. 
_ See advertisement on page 505. 



MOTOR CAR. — Monthly. Automobile, Motor- 
Boat and Aeronautic. Established 1907. 
Motor Car Publishing Co., publishers. Sworn 
average circulation, 30,000; 60 to 96 pages, 4 col- 
umns; length of columns, 12}4 inches; width, 
2]4 inches. Forms close 20th preceding month. 
Can use matrices. Office, 405 Delaware Street. 




P.\CKER (The).— Every Saturday. Fruits 
and Produce, Butter, Poultry and Eggs. Estab- 
lished 1893. The Barrick Publishing Company, 
publishers. Subscription, $1: estimated circula- 
tion, including five editions, Kansas City, Chicago, 
Cincinnati, New York and Pacific Coast, 40,000: 
12 to 20 pages, 7 columns; length of columns, 22 
inches; width, 2% inches. Office, Packer Block, 
23 East Missouri Avenue. 

Advertising rates, agate, 20 cents a line; 2,000 
lines within one year, 19 cents a line; 5,000 lines, 
17 cents; 10,000 lines, 15 cents a line. Reading 
notices, 50 cents per nonpareil line, Advertise- 
ments appear in all five editions of the Packer 
at above rate. 



POST. — Every evening except Sunday evening. 
SUNDAY MORNING. Independent. Estab- 
lished 1906. National Newspaper Association, pub- 
lishers. Subscription, S2.60; sworn average circula- 
tion, daily (for March, 1911), 80,227*; Sunday, 74,778* 
for May 1911, daily, 90,208*; Sunday, 79,680*; 12 to 
40 pages, 8 columns; length of columns, 20 inches; 
width, 2^ inches. Can use matrices. Office 1009-11 
Main Street. 

Advertising rates, agate, 10 lines or more, daily 
and Sunday, 10 cents a line. Medical, 12 cents a 
line. Minimum space for double columns advertise- 
ments, one inch in depth. No advertising on first 
or editorial page. Preferred position, 10 and 25 
per cent extra. Classified, 7 cents a lino; per.sonals, 
clairvoyant and medical, 15 cents a line. Reading 
notices, daily, or Sunday, 50 cents per count line. 
Telegraphic readers, $1 a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



121 



MISSOURI 



PRESSE. — Every evening except Sunday, and 
WEEKLY, Thursdays. German. Republican. E.?- 
tabli.shed, daily, 1884; weekly, 1883: Phil Dietzgen, 
publisher. Subscription, daily, S7.50; weekly, $2; 8 
to 12 pages, 15x22. Office, 80-3 East 18th Street. 

Advertising rates on application. 

See advertisement on page 518. 



RAILWAY CARMEN'S JOURNAL.— Monthly. 
Established 1895. Guaranteed average circulation 
for year ending May, 1911, 26,,531*; 80 pages, 2 col- 
umns; length of columns, 8 inches; width, 2J^ inches. 
Office, Hall Building. 

Advertising rates, $3 an inch; H page (4 inches), 
$9; }2 page, S16; one page, S30. Discount, 10 and 20 
per cent on 6 and 12 months, respectively. 

See advertisement on page 559. 



RAILWAY CLERK.— Monthly. Railway 
Clerks. Established 1902. Brotherhood of Rail- 
way Clerks, publishers. Subscription, $1; 
estimated circulation, 8,400; 40 pages, 7x10. Office, 
Kansas City Life Building. 

Advertising rates, $1..50 an inch; J page (4 
inches), one time, $5; i page, $9; one page, $15: 
discounts, 10, 15 and 33i per cent on 3, 6 and 
12 months, respectively. 



SATURDAY RURAL WORLD.— Every .Satur- 
day. Local. Established 1911. B. N. Moulton, pro- 
prietor. Estimated circulation, .50,000; 16 pages, with 
4 page magazine comic section, in 4 colors; 7 columns; 
length of columns, 21J-^ inches; width, 2J^ inches. 

Advertising rates, agate, 25 cents a line. 



STALLION AND JACK NEWS.— Monthly. 
Horse and Mule Breeding. Established 1908. Gra- 
ham Publishing Co., publishers. Subscription, 50 
cents; estimated circulation, 30,000; 16 pages, 10x14. 
Office, Williamson Building. 

Advertising rates on application. 



STAR. — Every evening except Sunday, 
TIMES, every morning except Sunday, SUN- 
DAY STAR, Sunday morning, and WEEKLY 
STAR, Wednesdays. Independent. Established 
1880. Wm. R. Nelson, publisher. Subscription, 
daily, S5.20; sworn average net paid circulation, 
morning and evening, for first three months 
in 1911, 3.37,569; for April, 1911, 334,119; for year 1910, 
322,227; Sunday, sworn average paid circulation, 
172,581; for April, 1911, 170,8.34; for year 1910, 164,229; 
weekly, 25 cents; sworn average circulation, for first 
quarter of 1911, 266,966; for nine months ending April 
30, 1911, 273,242; for year 1910, 265,284; daily 12 to 28 
pages; Sunday, 34 to 60 pages, 7 columns; length 
of columns, 2\i inches; width, 2)4 inches. Can use 
matrices. Forms for weekly edition close Saturday 
preceding. Office, Eighteenth and Grand Avenue. 

Advertising rates, display, morning and evening 
edition, combined, agate, 35 cents aline; next read- 
ing, 25 per cent extra; full position, 50 per cent 
extra; 1.000 lines, within one year 30 cents a line- 
5,000 lines, 27} 2 cents a line; 10,000 lines, or 
more, 26 cents a line; Reading notices, foot of 
column, ' Adv" affixed, run of paper, $2 a line; 
?d page, ?3 a line: first page, $5 a line. Classi- 
fied, help wanted, business chances, etc., 20 cents a 



MISSOURI 



line; personals and medical, 40 cents a line. Sunday, 
displa.v, 30 cents a line; next reading, 25 per cent extra; 
full position, 50 per cent extra; 1,000 lines, to be used 
within one year, 25 cents a line; 5,000 lines or more, 20 
cents a line; CIas.sified in Sunday edition, 15 cents 
a line; personals and medical, 25 cents a line. 
Reading notices, same rate as daily. Weekly, dis- 
play, 50 cents a line; next reading, 55 cents; full 
position, 60 cents a line. Reading notices in 
weekly, same as in daily. 
See advertisement on page 509. 



TIMES. — Morning edition of Evening Star 
(see above). 
See advertisement on page 509. 



TRIBUNEN.— Everv Thursday. Swedish. 
Republican. Established 1895. Wm. H. Nelson, 
publisher. Subscription, SI; estimated circulation, 
6,000; 8 pages, 7 columns; length of columns, 20 inches; 
width, 2}/i inches. Can use matrices. Office, 10th 
and Central .Streets. 

Advertising rates, 30 cents an inch; preferred 
position, 35 cents an inch; discount 5 per cent on 
100 inches; 10 per cent on 200 inches; 15 per 
cent on 300 inches; 20 per cent on 400 inches. 
Reading notices, 5 cents a line. 



WORD AND WAY.— Every Thursday. Bap- 
tist Established 1896. Word and Way Pub- 
lishing Co., publishers. Subscription, $1; sworn aver- 
age circulation, 15,563*; 16 pages, 4 columns; length 
of columns, I3V2 inches; width, 2li inches. Can use 
matrices. Forms clo.se Tuesday morning preceding. 
Office, 35 East 31st Street. 

Advertising rates, $2 an inch, with discount 
on 5 inches and upward. 



NEVADA 

POPULAR THERAPEUTICS.— Semi-Monthly. 
Medical. 
Advertising rates on application. 



ST. JOSEPH 

COMMERCIAL JOURNAL.— Monthly. Com- 
mercial. Established 1909. C. C. Pierce, pub- 
lisher. Subscription, $1; sworn average circulation, 
exceeding 5,000*; 28 or more pages, 3 and 4 columns! 
length of columns, 12 inches. Forms close 20th 
preceding month. Can use matrices. 

Advertising rates, t'b page, $5; }/g page, $10; 
H page, $15; ]4 page, $20; 1 page, $35. Reading 
notices, 30 cents per count line. 



FRUIT GROWER (The).— Monthly. Hor- 
ticultural and High-Grade Farming. Estab- 
lished 1896. Fruit Grower Co., publishers. Sub- 
scription, $1; guaranteed average circulation, 
100,000; 24 to 80 pages, 4 columns; length of 
columns, 14^ inches; width, 2 t^b inches. Can 
use matrices. Forms close 20th preceding 
month. Office, 8th and Charles .Streets. 

Advertising rates, agate, 50 cents a line. 



GAZETTE.— Every morning including SUN- 
DAY. Independent Republican. E s t a b- 
lished 1845. C. D. Morris, publisher. .Sub.scription, 
by mail, ?3; by carrier, 10 cents a week; guaranteed 
average circulation, daily and Sunday, for year 1910, 



122 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



18,318* net; (19,250* gross) 8 to 40 pages, 7 columns; 
length of columns, 20 inches: width, i]4 inches. Can 

use matrices. Office, 215-217 S. 6th Street. 

Advertiiing rates, daily, agate, 5 cents a line. 
Open space, within one year, 2,000 lines, 4 cents 
a line; 5X)00 lines, 3J cents; 10,000 lines, 3 cents 
a line. Fi.^ed space, 12 times, 4^ cents a line; 39 
times, 4 cents; 52 times, 3J cents. Sunday, add 
20 per cent. First position, 25 per cent extra. 
Reading notices, telegraph page, with date line, 
50 cents per count line. Other specified pages, 
40 cents; run of paper, 30 cents; city briefs, 50 
cents a line. Classified, 1 cent a word. 



MEDICAL HERALD.— See Kansas City, Mo. 



NEWS-PRESS.— Every evening except Stm- 
flay. and WEEKLY NEWS, Fridays. Inde- 
pendent. Established 1878. The News Corpor- 
ation, publishers. Subscription, daily, $3; week- 
ly, 50 cents: sworn average circulation for year 
1910, daily, 39,329*; weekly, 5,100; 10 to 24 pages, 7 
columns; length of columns, 2IJ2 inches; width, 2^4 
inches. Can use matrices. Office, 7th and 
Edmond Streets. 

Advertising rates, daily, agate, 7 lines or more, 
6 cents a line. No discount for time or space. 
No display advertising on first page. Classified. 
1 cent a word; minimum charge, 20 cents. Posi- 
tion, 25 per cent additional. Reading notices, 
40 cents per count line; solid local notices, 15 cents 
a line; foot of first page with "adv." affixed, $1 
per count line; telegraphic readers, $1.50 per 
count line. Weekly, display, per line, 2 cents. 
Reading notices, 20 cents a line. 



MISSOURI 



OBSERVER.— Every Saturday. Democratic. 
Established 1900. Frank Freytag, publisher. 
Subscription, $1; estimated circulation, 6,250 8 
pages, 7 columns; length of columns, 213^2 inches; 
width, 2J4 inches. Can use matrices. 

Advertising rates on application. 



PROFITABLE FARMING (formerly Farm and 
Stock). — Semi-Monthly. (1st and 15th). Corn, Gen- 
eral Ffarming and Live Stock. Established 1905. 
Farm and Stock Co., publishers. Subscription, $1; 
guaranteed circulation, 60,000; 20 to 32 pages, 3 col- 
umns; length of columns, IO7 inches' width, 214 
inches. Forms close 5 days in advance. Can use 
matrices. Office, 5th and 20th Streets. 

Advertising rates, agate 25 cents a line; full page, 
(450 lines), $112.50. 
See advertisement on page 563. 



STOCK YARDS DAILY JOURNAL (So. St. 
Joseph). — Every evening except Sunday. Live Stock 
and Agriculture. Established 1897. St. Joseph 
.Tournal Publishing Co., publishers. Subscription, 
$4; claimed average circulation, 14,000; 4 pages, 7 
columns; length of columns, 20 inches; width, 
2J inches. Office, 405 West Illinois Avenue. 

Advertising rates, agate, 3J cents a line. Open 
space, 3,500 lines, 3 cents a line; 7,000 lines, 2i 
cents; 14,000 lines, or more, 2 cents a line; one inch, 
one month, $8; three months, $20; six months, $36; 
one year, $64. Classified, 1 cent a word (minimum 
charge, 25 cents). Reading notices, 5, 10 and 15 
cents a line. 

See advertisement on page 435. 



WESTERN FRUIT GROWER.— See Fruit 
Grower. 



ST. LOUIS 

ABENDSCHULE.—Bi- Weekly. German. 

Woman and Home. Established 1854. Louis 
Lange Publishing Co., publishers. Subscription, $2; 
guaranteed average circulation for year 1910, 57,115*; 
48 to 52 pages, 3 columns; length of columns, 10,'^ 
inches; width, 25g inches. Forms close 3 weeks in 
advance. Office,' 3600 to 3612 Texas Avenue. 

Advertising rates, agate, 20 cents a line (spec- 
ial position, 25 cents); no discount for time or 
space. No reading notices. 



ADVANCE ADVOCATE.— Monthly. Union 
Labor. Established 1891. International Broth- 
erhood of Maintenance of Way Employees, pub- 
lishers. Subscription, SI; estimated circulation, 
40,000; 80 pages, 2 columns; length of columns, 
8 inches; width, 2 1/6 inches. Forms close 10th 
preceding month. Office, Benoist Building. 

Advertising rates, $7 an inch; i pages (4 inches) , 
one time, $22; ^ page, $36; one page, $60. Dis- 
count, 10, 15 and 33 j per cent on 3, 6 and 12 
months, respectively. 

ADVANCEMENT MAGAZINE.— Stories. Es- 
tablished 1911. Advancement Magazine Publishing 
Co., publishers. Subscription, 5 cents a copy; guar- 
anteed circulation, 5,000*; Office, Gay Building. 

Advertising rates on application. 



AERO. — Every Saturday. Aviation. Estab- 
lished 1910. Aero Publication Co., publishers. Sub- 
scription, $2; claimed circulation, 7,200 net; 32 to 48 
pages, 2 columns; length of columns, OJg inches; 
width, 3)2 inches. Office, 9th and Walnut Streets. 

Advertising rates on application. 



AMERICAN JOURNAL OF DERMATOL- 
OGY.— Monthly. Medical. Established 1897. 
G. M. Phillips, M. D., and S. C. Martin. Jr., M. D., 
publishers. Subscription, $2; estimated circu- 
lation, 17,500; 96 pages, 2 columns; length 
of columns, 8^4 inches; width, 2^i inches. Forms 
close 15th preceding month. Office, Fidelity Building. 

Advertising rates, yV page, one time, $4.75; \i 
page, $7.50; J4 page, $14; I2 page, $25; one page, $45. 
Reading notices, 70 cents a line. Discount on 3 or 
more consecutive insertions. 



AMERICAN PAINT AND OIL DEALER.— 
Monthly. Trade. Established 1908. American Paint 
Journal Co., publishers. Subscription, $1; estimated 
circulation, 10,000; 36 pages, 3 columns; length of col- 
umns, 12 inches; width, 16 ems. Office, 411 North 
10th Street. 

.Advertising rates, agate, 20 cents a line; per page, 
$100. 



AMERICAN WOMAN'S REVIEW.— Monthly. 
Org.anized and Federal Womens Clubs. Established 
1890. Columbian-Sterling Publishing Co., publishers. 
Annie L. Y. Orff, editor. Subscription, $1; 32 pages, 
4 columns; length of columns, 12i"j, inches; width, 214 
inches. Forms close 10th preceding month. Office, 
2807 Locust Street. 

Advertising rate.'^, agate, 35 cents a line with time 
discounts. Minimum space, 5 lines. 



NELSON CHESMAN & CO.'S RATE BOOK. 



J23 



MISSOURI 



AMERIKA. — Every morning, including SUN- 
DAY, and SEMI-WEEKLY, Tuesdays and Fri- 
days. German. Independent. Established 
1871. German Literary Society, publishers. 
Subscription, daily, $8; estimated circulation, 
29,000 (Sunday, 32,000); semi-weekly, estimated 
circulation, 35,000; daily, 8 to 10 pages; Sun- 
day, 24 to 28 pages; semi- weekly, 12 pages, 7 
columns; length of columns, 20? inches; width, 
2r'>! inches. Can use matrices. Office, 18 
South Sixth Street. 

Advertising rates, daily, or Sunday, transient, 
10 cents a line; 5,000 lines, within one year, 8 
cents; 10,000 lines, cents; 20,000 lines, 5 cents 
a line. Reading notices, 30 cents a line; Sunday 
or semi-weekly, 50 cents a line, count. Semi- 
weekly, display, 15 cents a line. 

See advertisement on page 555. 



A. O. U. W. OVERSEER.— Monthly. Ancient 
Order United Workmen. Established 1879. 
Overseer Publishing Co., publishers. Subscrip- 
tion, 40 cents; claimed circulation, 7,000; 16 pages 
4 columns; length of columns, 11' 2 inches; width, 
2' s inches. Can use matrices. Office, 319 N. 
Fourth Street. 

Advertising rates, agate, 10 cents a line, 



AUTO REVIEW— Monthly (5th). Automo- 
biles. Established 1906. ; Auto Review Publish- 
ing Co., publishers. Subscription, $1; claimed circula- 
tion, 6,500; 48 to 60 pages, 2 columns; length of 
columns, Qi inches; width, 2i inches. Can use 
matrices. Office, 1627-31 Washington Avenue. 

Advertising rates, $3 an inch; yearly rate, $3 an 
inch, per insertion; 's page, $8; Ji page, $14.50; J.-^ 
page, $27; one page, $50. 



BARNUM'S MIDLAND FARMER.— Semi- 
Monthly. Established 1897. Barnum'a Mid- 
land Farmer Co.. publishers. Subscription, 50 
cents; estimated circulation, 30,000; 16 pages, 4 
columns-; length of columns, 12 inches; width, 2^ 
inches. P'orms close 10th and 25th preceding 
month. Office, Real Estate Building. 

Advertising rates, agate, 10 cents a line; 3 
times, 28 cents; 8 times, 74 cents; 12 times, 90 
cents; 16 times, $1.07; 20 times, $1.20; 24 times, 
$1.30; preferred position, 10 per cent extra. 
Reading notices, 20 cents per agate line. 



BUDD CO (The John).— 

See adverti-sement on pages 478, 479 and 480. 



BULLETIN OF COMxMERCE.-Semi-Monthlv. | 
Home. Farm and Commercial. Established 1874. ' 
George W. Briggs, publisher. Subscription, $5; claim- 
ed circulation, 17,000; 16 pages, 4 columns; length of 
columns, 12'j inches; width, 2is inches. Can use 
matrices. Office, 6 North Third Street. 

Advertising rates, 12i 2 cents a line. 

BUTCHERS' AND PACKERS' GAZETTE.- 
Every Saturday. Meats and Packing. Establish- 
ed, 1808. Butchers' and Packers' Gazette Pub- 
lishing Co., publishers. Subscription, $2; claimed 
circulation, 24,129; 8 to 12 pages, 7 columns; length 
of columns, 24 inches; width, 23^ inches. Office, 224 
Walnut Street. 

Advertising rates, agate 5 cents a line. 



MISSOURI 



CENSOR (The).— Every Thursday. Indepen- 
dent, Established 1894. The Censor Co., pub- 
lishers. Subscription, $2; estimated circulation, 
32,750; 20 pages, 4 columns; length of columns, 
12 inches; width, 2^ inches. Can use matrices. 
Office, Fullerton Building. 

Advertising rates, agate, 1,000 lines, within 
one year, 10 cents a line; 3,000 lines, 9 cents; 
5,000 lines, 8 cents; 10,000 lines, 7 cents a line. 
Reading notices, 50 cents per count line. 



CENTRAL BAPTIST.— Every Thursday. 
Baptist. Established 1805. Central Baptist 
Publishing Co.. publishers. Subscription. $2; 
guaranteed circulation, 11,000; 16 pages, 4 columns; 
length of columns, 14 inches; width, 2 J inches. 
Forms close Saturday preceding. Office, Metro- 
politan Building. 

Advertising rates, agate, $1.40 an inch, with dis- 
count for space. 



CESKA ZENA.— Monthly. Bohemian. Catholic 
women. Established 1908. Bohemian Literary So- 
ciety, publishers. Subscription, $1; 30 pages, 9.xll. 
Office, 1625 So. 11th Street. 

Advertising rates on application. 



CHRISTIAN ADVOCATE.— Every Wednes- 
day. Methodist. Established 1850. St. Louis 
Christian Advocate Co., publishers. Subscription, 
$2; guaranteed circulation, 12,500; 10 pages, 5 col- 
umns; length of columns, 15$ inches; width, 2J 
inches. Office, 3504 Washington Avenue. 

Advertising rates, $1.50 an inch, with discount for 
space. 



CHRISTIAN-EVANGELIST (T h e).— Every 
Thursday. Christian, or Discioles of Christ. 
Established 1863. Subscription, SI. 50; guaranteed 
circulation, 33,800; 32 pages, 3 columns; length of 
columns, lOJ^ inches; width, 2J^^ inches. Forms 



Can 



use matrices. 



close Mondays preceding. 
Office, 2712 Pine Street. 

Advertising rates, $4 an inch, each insertion. Pre- 
ferred position, 20 per cent extra. Minimum space, 
one inch. 



CHRISTIAN MANHOOD.— Monthly. Re- 
ligious. Established 1876. St. Louis Young 
Men's Christian Association, publishers. Sub- 
scription, 25 cents; 8 pages, 2 columns; length of 
columns, 9 inches; width, 3i inches. Office, 
Y. M. C. A. Building. 

Advertising rates, $1 an inch; 75 cents an inch, 
per time, on 3 or more insertions. 



CHRISTIAN PHILANTHROPIST.— Monthly. 
Religious. Established 1890. J. H. Mohorter, 
publisher. Subscription, 25 cents; claimed circu- 
lation, 14,000; 16 pages, 3 columns; length of col- 
umns, IOI2 inches; width, 214 inches. Forms close 
first day of each month. Office, 2955 Euclid Ave- 
nue. 

Advertising rates on application. 



CHURCH PROGRESS AND CATHOLIC 
WORLD (The).— Every Thursday. Catholic. 
Esta;blished 1878. The Catholic Publishing Co., 
publishers. Subscription, $1.50; sworn average 



124 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



circulation, 7,000*; 8 pages, 7 columns; length 
of columns, 20 inches; width, 21 inches. Office, 
Fullerton Building. 

Advertising rates, $1 an inch, with discount for 
space. 

COLMAN'S RURAL WORLD.— Every Wed- 
nesday. Agricultural. Established 1848. Nor- 
man J. Colman. Dublisher. Subscription, $1; 
estimated circulation, 40,000; 8 pages, 7 columns; 
length of columns, 20f inches; width, 2i inches. 
Office, Holland Building. 

Advertising rates, agate, 15 cents a line, each 
insertion; 500 lines used within one year, 14 centsj 
a line: 1,000 lines or more, 13 cents; special posi- 
tions, 25 per cent extra. Reading notices, 35 
cents per count line. 



MISSOURI 



COMMERCE MONTHLY (The).— (10th). Fi- 
nancial. Established 1904. Commerce Pub- 
lishing Co., publishers. Subscription, $1; estimated 
circulation, 10,000; 60 to 100 pages, 3 columns; length 
of columns, 10 inches; width, 2J2 inches. Forms 
close 24th preceding month. Can use matrices. Office, 
Bank of Commerce Building. 

Advertising rates, $2 an inch; one year, $18; 
i page, one time, $12.50; i page, $25; one page, 
$50. 



COMMERCIAL NEWS AND LABOR GA- 
ZETTE.— Semi-Monthly. Labor. Established 1898. 
Geo. W. Briggs, publisher. Subscription, $2; claimed 
circulation, 10,500; 8 pages, 6 columns; length of col- 
umns, 20 inches; width, 2J-^ inches. Can use mat- 
rices. Office, Market and 3d Streets. 

Advertising rates, agate, 12}^ cents a line. 



COMMERCIAL REVIEW.— Semi-Monthly. 
Commercial. Established 1869. Geo. W. 
Briggs, publisher. Subscription, $2.50; estimated 
circulation, 12,250; 16 pages, 4 columns; length 
of columns, 14 inches; width, 2^ inches. Can 
use matrices. Office, 6 N. 3d Street. 

Advertising rates, 12i cents per line each in- 
sertion. Minimum charge, $1. 

DRYGOODSMAN AND GENERAL MER- 
CHANT (The).— Every Saturday. Drygoods 
Trade. The Tradesman Publishing Co., pub- 
lishers. Subscription, $3; sworn average circu- 
lation, 6,300*; 60 to 200 pages, 2 columns; length 
of columns, lOi inches; width, 3i inches. Office, 
1027-31 Washington Avenue. 

Advertising rates, Jg page (minimum space), one 
time, $10; 3/4 page, $18.75; yi page, $35; one page, 
$05. No readers accepted. 



FARM PROGRESS.— Semi-Monthly. Agri- 
cultural. Established 1904. Charles W. Knapp, 
publisher. Subscription, 25 cents; sworn aver- 
age circulation, for first six months in 1911, 153,530*; 
14 to 20 pages or more, 7 columns; length of columns, 
22' 2 inches; width, 2}4 inches. Forms close 2d and 
4th Monday of each month preceding date of issue. 
Can use matrice. Office, Seventh and Olive Streets. 

Advertising rates, agate, 50 cents a line. 
Reading notices, $1 per line. Special rate for 
Farm Progress and Semi-weekly Republic, one 
week during same month, combined, 85 cents a 



line. Combination rate for Farm Progress, one 
week in Semi-weekly Republic, and one time in 
Sunday Republic, all during sanxe month, $1 a 
line; preferred position, 25 per cent extra. Clas- 
sified, agents and salesmen wanted, for the com- 
bination, 75 cents per agate line. 
See advertisement on page 538. 

FORCE. — Monthly. Hygiene. Sports. Physical 
Culture. Established 1903. Force Publishing Co., 
publishers. Subscription, $1; estimated circu- 
lation, 12,000; 80 pages, 6x9. Forms close 10th 
preceding month. Office, 123 Locust Street. 

Advertising rates, 30 cents a line; $3 an inch; 
one page, $40; J and i pages, pro rata. Inside 
front and back cover, 10 per cent additional; 
outside back cover, 20 per cent. Discount 10 
per cent on 3 pages or more within one year. 

FRIEBENSBOTE. — Every Sunday. German. 
Evangelical. Established 1849. Eden Publish- 
ing House, publishers. Subscription, $1 ; claimed 
circulation, 31,321; 16 pages, 4 columns; length 
of columns, 13 inches; width, 2J inches. Office, 
1716 Chouteau Avenue. 

Advertising rates, $3 an inch. Discount, 2 
times, 10 per cent; 6 times, 20 per cent; 12 times 
30 per cent; 26 times, 40 per cent; 52 times 50 
per cent. 

FRONT RANK.— Every Saturday. For young 
men and women. Established 1890. Christian Pub- 
lishing Co., publishers; claimed circulation, 31,250; 
16 pages, 3 columns; length of columns, 10?4' inches; 
width, 21/8 inches. Office, 2710-14 Pine Street. 

Advertising rates, $3.75 an inch, with discount for 
space. 

GLOBE-DEMOCRAT.— Every morning in- 
cluding SUNDAY, and SEMI-WEEKLY. Tues- 
days and Fridays. Republican. Established 
1852. The Globe Printing Co., proprietors. Sub- 
scription, daily, $6; sworn average circulation for 
dailv, 121,623* net; Sunday, 162,868*; semi-weekly, 
$1; estimated circulation, 125,000; daily, 12 to 24 
pages; Sunday up to 96 pages; semi-weekly, 16 to 24 
pages, 7 columns; length of columns, 2IJ4 inches; 
width, 2}i inches. Forms for semi-weekly close 
.Sunday preceding. Can use matrices. Office, South- 
west corner Sixth and Pine Streets. 

Advertising rates, daily, agate, one time, 25 
cents; four times, 95 cents; five times, $1.15; 
six times, $1.35; seven times, $1.50; thirty times, 
$4.95; each additional insertion 13i cents per 
line; 1 t. a. w., 20 per cent extra; 2 t. a. w., including 
.Sunday, 30 per cent; Sunday only, 30 cents per line, 
each insertion. Local notices, Saturday or Sun- 
day, 75 cents; other days, 50 cents. Leaded notices 
on editorial page, $1; Saturday or Sunday, $1.25. 
Advertisements before marriages and deaths, or 
city news, 35 cents per line each insertion; Saturday 
or Sunday, 35 cents; 1,000 lines within one year, daily, 
20 cents a line; Sunday, 25 cents: 2.000 lines, 
daily, l7i cents; Sunday, 20 cents; 5,000 lines, 
dailv; 15 cents; Sunday, l7i cents; 10.000 fines, 
daily, 13)^ cents; Sunday, 15 cents; classified 
10 cents a line. Semi-weekly, display, 65 cents a 
line, covering two issues a week. Local notices, 
$1 per line. Leaded notices, editorial page, 
$1.25; special telegraph notices, (full face headings, 
50 per cent extra), $1..50 a line, black headlines, over 
local notices, in all editions, 50 per cent extra. Special 
position extra. 



NELSON CHESMAN & CO.'S RATE BOOK. 



125 



MISSOURI 



HLAS. — Every Tuesday and Friday. Bohe- 
mian. Catholic. Estabhshed 1873. Bohemian 
Literary Society, publishers. Subscription, $2; 
estimated circulation, 5,000; 8 pages, 6 columns; 
length of columns, IQi-i inches; width, 2?-8 inches 
Office, 1625 S. nth Street. 

Advertising rates on application. 



HUMORIST. — Monthly. Wit and Humor. 

Established 1879. Henry Hermanns, publisher. 
Subscription, $1; estimated circulation, 17,000; 
24 pages, 3 columns; length of columns, 9 inches; 
width, 2j% inches. Office, 206 S. Fourth 
Street. 

Advertising rates, per inch, per time, $3. Read- 
ing notices, SI per line. 



INTER-STATE MEDICAL JOURNAL.— 

Monthly. Medical. Established 1893. Inter- 
state Medical Journal Co., (Inc), publishers. Sub- 
scription, 52; estimated circulation, 14,760 192 pages, 
2 columns; length of columns, 8 inches; width, 2J4 
inches. Can use matrices. Forms close 15th pre- 
ceding month. Office, Metropolitan Building, Grand 
Avenue and Olive Street. 

Advertising rates, J^ page, one time, $7; J^ page> 
S12; ]-2 page, $22; one page, $40. Discount, 5> 
10 and 1.5 per cent on 3, 6 and 12 months respect- 
ively. Reading notices, 20 cents a line. 



JEWISH VOICE.— Every Friday. Jewish. 
Established 1881. Rabbi M. Spitz, publisher. 
Subscription, $2; estimated circulation, 11,000; 
8 pages, 5 columns; length of columns, 17^ inches; 
width, 2 J inches. Office, Imperial Theater Build- 
ing. 

Advertising rates, $1 an inch. Reading notices, 
25 cents per line. 



JOURNAL OF AGRICULTURE.— E very 
Thursday. Agricultural. Established 1866. H. 
K. Taylor, publisher. Subscription, 50 cents; guar- 
anteed average circulation 100,000*; 16 pages, 4 col- 
umns; length of columns, 15 inches; width 2J^ inches. 
Forms close Monday preceding. Office, Pierce 
Building. 

Advertising rates, agate, 25 cents a line flat. No 
discount for time or space. 



MISSOURI 



INTERNATIONAL MUSICIAN.— Monthly. , 
Musical. Established 1901. Owen Miller, pub- 1 
Usher. Subscription, 50 cents; claimed circula- ! 
tion 56,000; 16 pages, 5 columns; length of col- 
umns, \b]/2 inches; width, 2>8 inches Forms 
close 26th preceding month Office, 3535 Pine 
Street. 

Adverti-sing rates, $2.50 an inch, each insertion. 



LABOR COMPENDIUM (The).— Monthly • 
Labor. Established 1896. H. W. Steinbiss, 
editor and publisher. Subscription. $2; claimed 
average circulation, exceeding 7,500; 16 pages, 4 
columns; length of columns, 14 inches; width, 2}^ , 
inches. Forms close 20th preceding month. Can ; 
use matrices. Office, 2422 No. Sarah Street. 

Advertising rates, $2 an inch each insertion. 
No discount for time or space. 



LABOR NEWS.— Every Saturday. Labor. 
Established 1904. R. F. Sass, publisher. Sub- 
scription, S2; estimated circulation, 14,000; 10 to 
16 pages, 4 columns; length of columns, 11 inches. 
Office, Burlington Building. 

Advertising rates, agate, 5 cents a line. 



L U M B E R M A N.— Semi-Monthly (1st and 
15th). Trade. Established 1885. Journal of 
Commerce Co., publishers. Subscription. $2; 
estimated circulation, 5,000; 148 pages, 3 columns; 
length ot columns, 13 inches; width, 3 inches 
Office, 8th and Pine Streets. 

Advertising rates, iV page, one time, $7; 
} page, $12; J page, $20; i page, $33; one page, 
$60. Further rates on application. 



MEDICAL BRIEF.— Monthly. Medical. Es- 
tablished 1873. Henry R. Strong, publisher. 
Subscription, $1; estimated circulation, 33,000; 
164 pages, 2 columns; length of columns, 8 inches; 
width, 2^5 inches. Can use _ matrices. Forma 
close 5th to 10th of preceding month. Office, 
corner Ninth and Olive Streets. 

Advertising rates, nonpareil, 1 inch, one time, 
$6; six months, $30; one year, $50: two inches, 
one month, $10; six months, $50; one year, $75. 
One page, one time, $40; one year, $400. 



MEDICAL ERA.— Monthly. Medical. Es- 
tablished 1892. Clarence Martin, M. D., pub- 
lisher. Subscription, $1.50; claimed circulation, 6,- 
000; 80 pages, 2 columns; length of columns, 8 inches : 
width, 2M inches. Can use matrices. Office, 820 
North Grand Avenue. 

Advertising rates, \ page, six months, $60; one 
year, $100; i page, six months, $100; one year, 
$150; one page, six months, $150; one year, $250. 



MEDICAL FORTNIGHTLY.— Fortnightly. 
Medical. Established 1891. Fortnightly Press 
Co., publishers. T. A. Hopkins, M. D., editor. 
Subscription, $2; estimated circulation, 9,800; 
40 pages, 1 column; length of column, 8* inches; 
width, 5J inches. Forms close 10th and 25th pre- 
ceding month. Office. Century Building. 

Advertising rates, per square inch, one year, 
$12.50; one page, one year, $300; i page, lower, 
$175; upper, $200; i page, lower, $100; upper, 
$125. Once a month, i rate plus 25 per cent. 



MEDICAL REVIEW.— Monthly. Medical. Es- 
tablished 1875. St. Louis Medical Review Assn., 
publishers. Subscription, $2; claimed circulation, 
6,500; 52 pages, 2 columns; length of columns, 9 inches: 
width, 3 inches. Forms close 25th of preceding 
month. Office, Metropolitan Building. 

Advertising rates, one page, $40; J page, $22; 
i page, $12. Discount of 5, 10 and 25 per cent 
on 3, 6 and 12 months, respectively. Preferred 
position, 25 and 50 per cent extra. 



MERCANTILE ADJUSTER.— See New York 
City. 



MIRROR. — Every Thursday. Independent. 
Politics. Literary, Critical. William Marion 
Reedy, publisher. Subscription, $2; estimated 
circulation, 30,000; 20 to 40 pages, 4 columns. 



126 



NELSON CHBSMAN & CO.'S RATE BOOK. 



MISSOURI 



length of columns, 111 inches; width, 2J inches. 
Forms close 10 days in advance. Office, Ozark 
Building. 

Advertising rates, 1,000 lines, 15 cents a line; 2,000 
lines, 14 cents. 

NATIONAL ELKS HORN.— Monthly (20th). 
B. P. O. Elks. Established 1899. Norman M. 
Vaughan, publisher. Subscription, $1 50 ; claimed 
circulation, 51,000; 16 pages, 3 columns; length 
of columns, 12 inches; width, 2i inches. Office, 
Mercantile Building. 

Advertising rates on application. 



NATIONAL FARMER AND STOCK GROW- 
ER — Monthly. Agricultural. Established 1898. 
Hale Publishing Co., publishers. Subscription, 
5 cents; guaranteed average circulation, exceed- 
ing 125,000; 32 pages, 4 columns; length of col- 
umns, lOJ inches; width, 24 inches. Office, 3550 
Vista Avenue. 

Advertising rates, agate, 10 lines, or more, 50 
cents a line; 300 lines in one issue, 45 cents a 
line; 600 lines, 42 cents a line. 

See advertisement on page 470. 



NATIONAL RIP SAW (The).— Monthly, 
Socialist. Established 1904. National Rip Saw 
Publi-shing Co., publishers. Subscription, 50 
cents; guaranteed circulation, 160,000; 16 pages, 
4 columns; length of columns, 12 inches; width, 
" ' hes. Forms close 5th preceding month. 



Vs inc 



Office, 411 Olive Street. 

Advertising rates, agate, 80 cents a line; H 
page (168 lines), one time, $120.96; 3-^ page, $228.48 
one page, $403.20; full back page, $4'" 

See advertisement on page 548. 



ORFF'S POULTRY REVIEW.— Monthly. 
Poultry. Established 1900. Columbian-Sterling 
Publisning Co., publishers. Subscription, 20 
cents; estimated circulation, 56.000; 24 pages, 3 col- 
umns; length of columns, 10 inches; width, 2) s inches. 
Can use matrices. Forms close lOth preceding 
month. Office, 2811 Locust Street. 

Advertising rales, agate, 25 cents a line. 



MISSOURI 



tising, not less than 14 lines, in daily, 13 times, 
12 per cent; 26 times, 16 per cent; 52 times, 20 
per cent; 78 times, 24 per cent; 104 times, 28 per 
cent; 156 times, or more, 32 per cent; space dis- 
count in daily, 2,500 lines, 15 per cent; 5,000 
lines, 28 per cent; 7,500 lines, 30 per cent; 10,000 
lines, or more, 32 per cent. Discount in 

Sunday issue, not less than 14 lines, 8 times, 
10 per cent; 13 times, 20 per cent; 26 times, 30 
per cent; 39 times, 35 per cent; 52 times, 40 per 
cent; space discount in Sunday issue, 2,500 lines, 
15 per cent; 5,000 lines, 30 per cent; 7,500 lines, 
35 per cent; 10,000 lines or more, 40 per cent. 
Local notices (no discount), Monday, Wednesday 
and Saturday, 75 cents a line; Tuesday, Thursday, 
Friday, or Sunday, $1 a line. News style no- 
tices (no discount), daily, or Sunday, $1.25 a 
line. Telegraphic reading notices (no discount), 
daily, or Sunday, $1.50 a line. Classified, 10 
cents n line; personals, 15 cents. Special open rate 
for summer resorts and schools, daily, 17 cents per 
agate line, each insertion; Sunday, 20 cents; Sunday 
magazine section (no color work), 60 cents per agate 
line. No discount. Forms close 16 days in advance; 
back page, comic section in colors, 60 cents a line. 
Forms close 4 weeks in advance. 



PHILATELIC JOURNAL OF AMERICA.— 

Semi-monthly. Philatelic. Established 1885; 
Stamp Security Co., publishers. Subscription, S1.50. 
estimated circulation 8,000; 48 pages, 6x10. Office, 
Wellston Station. 
Advertising rates on application. 

POST-DISPATCH.— Every evening except 
Sunday, and SUNDAY MORNING. Indepen- 
dent. Established 1852. Pulitzer Publishing 
Co., proprietors. Subscription, daily, including 
Sun(la\-, $5; sworn average circulation for year 1910 
daily,' 161,826*; Sunday, for same period, 260,225* 
average for first quarter of 1911, daily, 164,465*. 
Sunday, for same period, 271,216*; daily, 12 to 24 
pages;' Sunday, 60 to 80 pages, 8 columns; length 
of columns, 20 inches; width, 2^s inches. Can use 
matrices. Office, 210-212 North Broadway. 

Advertising rates, agate, 14 lines or more, per 
line, one time, daily except Thursday, 25 cents; 
Thursday or Sunday, 30 cents; next reading, 10 
per cent extra; full position, following and next 
reading, 25 per cent. Discount on display adver- 



RAILROAD TELEGRAPHER. — Monthly. 
Fraternal. Labor. Order of Railroad Tele- 
graphers, publishers. Established 1885. Sub- 
scription, $1; claimed circulation, 40,000; 182 
pages, 2 columns; length of columns, 8 inches; 
width, 23/8 inches. Forms close 10th preceding 
month. Can use matrices. Office, Star Building. 

Advertising rates, $7 an inch; \ page (4 inches), 
one time, $22; ^ page, $36; one page, $60. Dis- 
count, 10, 15 and 33J per cent on 3, 6 and 12 
months, respectively. 



REALTY RECORD AND BUILDER.— 

Monthly. Trade. Established 1894. St Louis 
Builders Publishing Co., publishers. Subscription, 
$2; estimated circulation, 8,000; 32 pages, 2 and 3 
columns; length of columns, 10}'-2 inches; width, 
of page, 7M inches. Office, Odd Fellows Building. 
Advertising rates on application. 



REPUBLIC— Every morning including SUN- 
DAY, and SEMI-WEEKLY, Mondays and Thurs- 
days. Democratic. Established 1808. George 
Knapp & Co., publisher.'*. Subscription, daily, 
without Sunday. $4; sworn average circulation, 
for six months ending June 30, 1911, daily, and Sun- 
day, 95,504*; Sunday, $2; sworn average circulation, 
115,621*; semi-weeklv, SI; sworn average circulation, 
161,494*; daily, 10 to 24 pages; Sunday, 50 to 60 
pages; semi-weekly, 16 pages, 7 columns; length of 
columns, 2\\i inches; width, 21^ inches. Can use 
matrices. Office, Seventh and Olive Streets. 

Advertising rates, agate, daily, one time, 25 
cents a line; Sundays only, 30 cents; three inser- 
tions, not less tlian three times a week, 20 cents a 
line each time, either daily or Sunday; seven times, 
18 cents per time; thirty times, 17 cents; sixty 
times, 15 cents; 156 times, 13^ cents; less frequent- 
ly than 3 times a week, 25 per cent additional. 
Open space within one year, 1,000 lines, daily, 
20 cents a line; Sunday, 25 cents; 2,000 lines, 
daily, 17i cents; Sunday, 20 cents; 3,500 lines, 
daily, 15 cents; Sunday, 17i cents; 5,000 lines, 
daily, 13i cents; Sunday, 15 cents a line. Special 
rates in daily and Sunday edition, or daily 



NELSON CHESMAN & CO.'S RATE BOOK. 



127 



MISSOURI 



or Sunday, only, consecutively, for summer and 
winter resorts, schools and colleges, 25 cents a line; 
3 times, 20 cents; 7 times, 14? cents; 15 times, I3J2 
cents; 26 times, or more, 10 cents a line; orders for 
insertion less frequently than 3 t. a. w., 25 per cent 
extra. Space rates, 500 lines, within one year, 123^2 
cents a line; 1,000 lines, 10 cents a line. Strictly 
mail order advertising, daily or Sunday, 15 cents a 
line. Classified, 10 cents a line; per.sonals, medical, 
etc., 15 cents a line. Reading notices, 50 cents and 
SI a line in daily; 75 cents, $1 and 31.25 in Sunday 
issue, with discounts on 300 lines or more. Semi- 
weekly, 55 cents per line (2 i-ssues). Reading matter, 
counted lines, double display rate. Specified 
positions, 25 per cent extra. All advertise- 
ments go in both issues of Semi-weekly. Special 
rates for Sunday, semi-weekly and Farm 
Progress. (See Farm Progress). Combination 
rate, semi-weekly and Sunday Republic, 70 
cents a line. 

See advertisement on page 538. 



RODZINA.— Monthly. Polish. Literary. Es- 
tablished 1906. Rodzina Publishing Co., publishers; 
32 to 64 pages, 2 columns; length of columns, 12 inches; 
width, 3 inches. Office, 1421 Cass Avenue. 

Advertising rates, $1 an inch; \-i page, $2; }4 page, 
$4; li page, $5; H page $7; one page, $12. Discount 
on 3 or more insertions. 



ROUND TABLE (The).— Every Saturday. For 
Young Men and Women. Established 1890. Chris- 
tian Publishing Co., publishers, guaranteed circula- 
tion, 15,500; 16 pages, 3 columns; length of columns, 
1054 inches; width, 2\i inches. Can use matrices. 
Office, 2710-14 Pine Street. 

Advertising rates, S2 an inch. 



SOCIAL CIRCLE.— Every Saturday. For Young 
men and women. Established 1890. Christian 
Publishing Co., publishers, guaranteed circulation, 
12,300; 16 pages, 3 columns; length of columns, lOJ^ 
inches; width, 2}s inches. Can use matrices. Office, 
2710-14 Pine Street. 

Advertising rates, $1.50 an inch. 



SANDERS ENGRAVING CO.— See adver- 
tisement on colored insert. 



SPORT AND STAGE.— Semi-weekly, Saturday 
and Sunday (the latter baseball edition). Sports 
and Drama. Established 1911. Sport & Stage 
Publishing Co., publishers. Subscription, $2; claimed 
circulation, Saturday edition, 6,000; Sunday, 15,000; 
8 pages, 7 columns; length of columns, 22 inches; 
width, 2V4 inches. Can use matrices. Office, Vic- 
toria Building. 

Advertising rates covering both editions, 10 cents 
a line; on contract, 7 cents a line. 



SPORTING GOODS DEALER (The).— Month- 
ly. Established 1899. Charles C. Spink & Son, pub- 
lisher. Subscription, .50 cents; claimed circulation, 
10,000; 72 pages, 2 and 3 columns; length of columns, 
10 inches; width, 3^ and 2J4 inches. Forms close 
20th preceding month. Office, 1002 Olive Street. 

' Advertising rates, 1 ineh, narrow column, $2; 
i page, S12; J page, $20; one page, $35. Discount, 
5 per cent on six months; 10 per cent on one year. 



MISSOURI 



SPORTING NEWS (The).— Every Thursday. 
Sporting. Established 1886. Charles C. Spink & 
Son, publisher. Subscription, $2; guaranteed circula- 
tion, 75,000; 8 pages, 7 columns; length of columns, 
22 inches; width, 2J4 inchess. Forms close Mondays 
preceding. Office, 1002 Olive Street. 

Advertising rates, agate, 20 cents a line. Read- 
ing notices, 5C) cents per line. 

STAR. — Every evening except Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished 1880. Subscription, daily, $3; Sunday, $5; 
estimated circulation, daily and Sunday, 72,500; 10 
to 24 pages, 7 columns; length of columns, 2U^ inches; 
width, 23/8 inches. Can use matrices. Office, corner 
Twelfth and Olive Streets. 

Advertising rates, daily, or Sunday, agate, 7 lines 
or more, 15 cents a line; 1,000 lines, within one year, 
13 cents a line; 2,000 lines, 12 cents; 3,000 lines, or 
more, 10 cents a line. Classified, 10 cents a line 
(6 words). Reading notices, 50 cents a line; specified 
page, 75 cents a line. Special rates for publishers, 
schools and resorts, 10 cents a line. 



STAR-FARMER.— Every Friday. Agricul- 
tural. Established 1900. Star Publishing Co., 
publishers. Subscription, 50 cents; guaranteed 
average circulation, 101,480; 16 to 24 pages, 4 
columns; length of columns, 14J^^ inches; width, 
214: inches. Forms close Wednesday preceding. 
Can use matrices. Office, 811-13 N., Tenth .Street. 

Advertising rates, agate, 35 cents a line. 
Classified, 25 cents a line, set in solid agate 
(no display). 

See advertisement on page 491. 



STERLING MAGAZINE.— Monthly. Liter- 
ary. Established 1910. Columbian-Sterling Pub- 
lishing Co., publishers. Subscription, $1.50; 128 
pages, or more, 2 columns; lengtfi of columns, 8}4, 
inches; width, 2^ inches. Office, Syndicate Trust 
Building. 

Advertising rates on application. 



SUNDAY TELEGRAPH — E very Sunday 
afternoon. Sporting. The St. Louis Sunday 
Telegraph Publishing Co , publishers. Claimed 
firculation, 38,000; 7 columns to page; length of 
columns, 22 inches; width, 2}^ inches. Office, 
Fourth and Olive Streets. 

Advertising rates, agate, 10 cents a line, with 
discount on 1,000 lines or more. 



TIMES. — Every evening except Sunday. In- 
dependent. Established 1907. German-Amer- 
ican Press Association, publishers. Subscrip- 
tion, $3; guaranteed circulation, 75,329* net; 12 to 32 
pages, 7 columns; length of columns, 21^ inches; 
width, 2}'i inches. Can use matrices. Office, 
Broadway and Chestnut Streets. 

Advertising rates, agate, 25 cents a line; ' 2 inch 
or more, 13 times, 20 cents a line; 26 times, 17 cents; 
52 times, 15 cents; 104 times, 12 cents; 156 times, 
or more, 10 cents a line. Open space within one year, 
1,000 lines, 18 cents a line; 3,000 lines, 12 cents; 5,000 
lines, 11 cents; 10,000 lines, or more, 10 cents a line; 
Automobile advertising, 25 cents a line; 1,000 lines, 
20 cents; 3,000 lines, 17 cents; 5,000 lines, 15 cents; 
15,000 lines, and over, 10 cents a line. Educational 
and summer resorts, 10 cents a line flat. Reading 
notices, nonpareil, 60 cents a line; telegraphic readers, 
$1 a line. Classified, 10 cents a line. 

See advertisement on page 506. 



128 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



TOYS AND NOVELTIES.— Monthly. Trade. 
Established 1909. Charles C. Spink & Son, pub- 
lishers. Subscription, 50 cents; estimated circula- 
tion, 6,000; 72 pages, 2 and 3 columns; length of col- 
umns, 10 inches; width, 3' 2 and 2M inches. Forms 
close first of each month preceding publication. 
Office, 1002 Olive Street. 

Advertising rates, % page, one time, S4; H page, 
one time, $7; H page, $12; one page, $20. Dis- 
count, 5 and 10 per cent on 6 and 12 months, respec- 
tively. 

WESTERN WATCHMAN.- -Every Thursday, 
and SUNDAY WATCHMAN, every Saturday. 
Roman Catholic. Established 1864. Rev. D. S, 
Phelan, editor. Subscription, each, $2; sworn 
combined circulation, 8,500; 16 pages. Office, 
720 Chestnut Street. 

Advertising rates, $1 an inch, with discount for 
space. 

WESTLICHE POST. — Every morning except 
Sunday. MISSISSIPPI BLAETTER, combined 
Sunday edition of daily Westliche Post (morning 
issue), and daily Anzeiger (evening issue). AN- 
ZEIGER, every evening except Sunday German. 
RepubHcan. Established 1857. German-Amer- 
ican Press Association, publishers. Subscription, 
morning without Sunday. ,$6; evening, $3; 
claimed circulation, morning issue, 50,000; evening, 
35,000; Sunday, 70,000; daily, 12 pages; Sunday, 
60 pages, 7 columns; length of columns, 2 If 
inches; width, 2% inches. Can use matrices. 
Office, Broadway and Market Street. 

Advertising rates, agate, morning issue, per 
line, 15 cents; 1,000 lines, within one year, 12 cents; 
2,500 lines, 9 cents; 5,000 lines, or more, 8 cents a line; 
evening issue, 15 cents a line; 1,000 lines within one 
year, 12 cents; 2,500 lines, 9 cents; 5,000 lines, or more, 
8 cents a line. Sunday issue, 20 cents a line; 1,000 
lines within one year, 15 cents; 2,500 lines, 12 cents; 
5,000 lines, or more, 10 cents a line. Reading notices, 
daily, 35 cents a line; Sunday, 50 cents. Classified, 
10 cents a line. 

See advertisement on page 458. 

WOMAN'S NATIONAL WEEKLY.— Every Sat- 
urday. Lewis Publishing Co., publishers. Subscrip- 
tion, $2; guaranteed circulation, 351,580; 12 pages, 7 
columns; length of columns, 20 inches; width, 2?4 
inches. Can use matrices. Office, Star Building. 

Advertising rates, agate, 75 cents a line Read- 
in? notices $1 per agate line Classified, 10 cents a 
word (minimum, 14 words). 



WORD AND WORKS— THE REV. IRL R. 

HICKS' MAGAZINE.— Monthly. Domestic and 
Scientific. Established 1888. Word and Works 
Publishing Co., publishers. Subscription, $1; 
estimated circulation, 30,000; 28 pages, 3 columns; 
length of columns, 11 inches; width, 2}i inches. Can 
use matrices. Forms close 6th preceding month. 
Office, 3401 Franklin Avenue. 

Advertising rates, agate, 30 cents a line. Mini- 
mum space 5 lines. Classified, 2i cents a word. 
Special rate for schools and colleges. 



WORLD. — Every morning including SUN- 
DAY, and WEEKLY WORLD, Saturdays. 
Established 1900. The St. Louis World Publish- 
ing Co., publishers. Subscription, daily, $3.50; 



MISSOURI 



Sunday, $1; 8 to 16 pages, 7 columns; length 
of columns, 21f inches; width, 2^^ inches. Can 
use matrices. Office. 410 Market Street 

Advertising rates, agate, daily or Sunday, 10 
cents a line; next reading, 10 per cent extra. 
Local notices, 40 cents a line; reading notices, 75 
cents; telegraphic readers (no discount), 75 cents 
a line. Sunday, display, 15 cents a line. Local 
notices, 50 cents; reading notices. SI; telegraphic 
readers (no discount). $1 per line. Discount, 
1,000 lines, 5 per cent; 2,000 lines. 10 per cent; 
3,000 lines, 20 per cent; 4,000 lines, 25 per cent; 
5,000 lines, 30 per cent. Time discount ranging 
from 2 per cent on 4 insertions to 30 per cent on 
156 insertions or more. Classified, daily or Sun- 
day. 10 cents a line. 



SEDALIA 

MISSOURI RURALIST.— See Kansas City, Mo. 



-See St. 



SOUTH ST. JOSEPH 

STOCK YARDS JOURNAL.- 
Joseph, Mo. 

SPRINGFIELD 

LEADER. — Every evening except Sunday, 
SUNDAY MORNING. Democratic. Establish- 
ed 1867. Springfield Leader Publishing Co.. 
publishers. Subscription, daily, $5.40; guaranteed 
average circulation for vear 1910, daily, 6,407*; 
Sundav, for same period, 6,338'; for March 1911, daily 
6,837*; Sunday, 6,529*; 8 to 32 pages, 7 columns; 
length of columns, 20 inches; width, 2}.i inches. Can 
use matrices. 

Advertising rates, daily and Sunday, agate. 3 
cents a line; 26 times, or 1,000 hues, 2i cents, 
52 times, or 2,000 lines, 2 cents; 104 times, or 
3,000 lines, li cents; 156 times, or 5,000 lines, 
IJ cents a line. Preferred position, extra. Clas- 
sified. 1 cent a word, first insertion; i cent each 
subsequent consecutive insertion. Reading no- 
tices (locals), 5 cents a line; pure reading, 20 
cents a line; first page and telegraphic readers, 35 
cents a line. 



REPUBLICAN. — Every morning exceot Mon- 
day. Republican. Established 1893. Spring- 
field Missouri Republican Co., publishers. Sub- 
scription, $4; guaranteed average circulation for year 
1910, 7,200; 8 to 24 pages, 7 columns; length of columns, 
20 inches; width, 2)4 inches. Can use matrices. 

Advertising rates, daily and Sunday, agate, 
3 cents a line; exceeding 2,000 lines, 2 cents; 
exceeding 3,000 lines, 1^ cents a line; preferred 
position, 10 per cent extra. Reading notices, 
10 cents per count line. Classified. 1 cent a word. 
(Minimum, 25 cents.) 



TRIPLE LINK.— See Burlington Junction, Mo. 



TRENTON 

USEFUL POULTRY JOURNAL —Monthly. 
Poultry. Established 1909. J. H. Swindler, pub- 
lisher. Subscription, 25 cents; estimated circulation, 
10,000; 30 to 60 pages, 3 columns; length of columns, 
9^8 inches; width, 2}4 inches. 

Advertising rates, 80 cents an inch. Classified. 
1 cent a word 



NELSON CHESMAN & CO.'S RATE BOOK. 



129 



MONTANA 



ANACONDA 

STANDARD. — Every morning including SUN- 
DAY. Independent. Established 1889. Stand- 
ard Publishing Co., publishers. Subscription, 
$10; sworn average circulation for vear 1910 , 
daily, 10,503* (Sunday for same period, 14,900*) ; 
daily, 12 to 16 pages; Sunday, 24 to 40 pages, 
7 columns; length of columns, 20 inches; width, 
2J inches. Can use matrices. 

Advertising rates, daily, 1 inch, one time, 75 
cents; subsequent consecutive insertions, 70 
cents; by the month, daily and Sunday, one to 
three months, 45 cents an inch; three months, 42 
cents an inch; one year, 40 cents an inch, per time 
e. o. d., one month, 50 cents an inch; three 
months, 45 cents; one year, 42 cents, per inch; 
Sunday, or 1 time a week in daily, 75 cents per 
inch; 1 month, 63 cents an inch; 3 months, 56 
cents; one year, 50 cents an inch. Open space 
within one year, 200 inches, 63 cents an inch; 
400 inches. 56 cents; 600 inches, 50 cents; 800 
inches, 45 cents; 1,000 inches, or more, 42 cents 
an inch. Preferred position, 10, 15 and 25 
per cent extra. Classified, 1 cent a word. Read- 
ing notices, 15, 25 and 50 cents a line; telegraphic 
readers, 50 cents a line. Special discount of 20 
per cent for educational advertisementa; minimum 
space, one inch. 



BUTTE 



INTER-MOUNTAIN.— Every evening except 
Sunday. Independent. Established 18S1. Inter- 
Mountain Publishing Co., publishers. Subscrip- 
tion, $7.50; claimed average circulation for year 
1910, 9,890; 10 to 16 pages (Saturday, 12 to 16 pages), 
6 columns; length of columns, 20 inches; width, 2}^ 
inches. Can use matrices. 

Advertising rates, agate, 5 cents a line; 1,000 
lines, 4J cents; 3,000 lines, 4 cents; 5,000 lines. 
3i cents; 7,000 lines, 3 cents a line. Preferred 
position, 10 and 20 per cent extra. Reading no- 
tices, 20 cents per count line first insertion; 15 
cents subsequent insertions. Classified, 1 cent 
a word (minimum charge, 15 cents). 



MINER. — Every morning, including SUN- 
DAY. Democratic. Established 1876. Butte 
Miner Co., publishers. Subscription, $10; sworn 
average circulation, 8,163*; for Sunday, 12,402*; 16 
pages, 7 columns; length of columns, 20 inches; width, 
2% inches. Can use matrices. 

Advertising rates, daily or Sunday, agate, $1 
per inch; 50 to 100 inches, 55 cents; 100 inches, 
50 cents; 250 inches, 47i cents; 500 inches, 45 
cents; 750 inches, 42 J cents; 1,000 inches, 40 
cents. Double column advertisements must 
he at least 2J inches deep; triple column, 6s 
inches deep. Classified, 1 cent a word. Read- 
ing notices, 25 cents a line first insertion; 15 
cents a line subsequent insertions. 



GREAT FALLS 

ROCKY MOUNTAIN HUSBANDMAN.— 
Every Thursday. Agricultural. Established 
1875. Rocky Mountain Husbandman Co., 
publishers. Subscription, $2; claimed average 
circulation, 5,900; 8 pages, 6 columns; length 
of columns, 18 inches; width, 2J inches. 

Advertising rates on appUcation. 



TRIBUNE.— Every morning including SUNDAY. 
Democratic. Established 1887. The Tribune (Inc)., 
publishers. Subscription, S7; sworn average circula- 
tion for last three months in 1910, 5,145*; 8 to 16 
pages, 7 columns; length of columns, 2OJ2 inches; 
width, 2Ji inches. 

Advertising rates, 75 cents an inch; 2 times, $1.25; 
one week, S2; one month, $5; six months, $27; one 
year, $51. E. O. D., 60 per cent of daily rate. Open 
space, within one year, 50 inches, 40 cents an inch; 
100 inches, .30 cents; 200 inches, 25 cents; 300 inches, 
24 cents; 400 inches, 23 cents; 500 inches, 22 cents; 
750 inches, 21 cents; 1,000 inches, 20 cents an inch. 
Composition, 4 cents an inch extra. Reading notices, 
15 cents a line first insertion; 8 cents a line subsequent 
insertions. Classified, 1 cent a word, with discount 
on one week or longer. 



HELENA 

INDEPENDENT.— Every morning including 
SUNDAY. Democratic. Established 1866. In- 
dependent Publishing Co., publishers. Subscrip- 
tion, $10; claimed average circulation, 5,920 
(Sunday, 6,628); daily, 8 pages; Sunday, 16 
pages, 7 columns; length of columns, 20 inches; 
width, 2^ inches. 

Advertising rates, agate, $1.35 an inch; 3 
times, $2.70; 7 times, $5; one month, $20; three 
months, $55; six months, $95; one year, $150. 
Reading notices, 30 cents a line. Classified, 15 cents 
a line, first time; 10 cents a line each subsequent 
consecutive insertion. 



INIONTANA RECORD.— Everv evening ex- 
cept Sunday. Republican. Established 1900. 
The Montana Record Publishing Co., publishers. 
Subscription. $0; estimated circulation, 8,500; 
8 pages, 7 columns; length of columns, 21^ inches; 
width, 234 inches. Can use matrices. 

Advertising rates, daily, 50 cents an inch per 
time; 100 to 300 inches, 42 cents an inch; 300 to 
600 inches, 35 cents; 600 to 1,000 inches, 30 cents. 
Preferred position, 20 per cent extra. Classified, 
1 cent a word. Pure reading notices, 12i cents 
per count line. 



STOCKMAN AND FARMER— Semi-monthly, 
(1st and 15th). Agricultural. Established 1884. 
Charles H. Reifenrath, pubhsher. Subscription, 
$1; guaranteed circulation, 10,208*; 24 pages, 4 col- 
umns; length of columns, 12 inches; width, 2i 
inches. Forms close five days in advance 



130 



NELSON CHES'MAN & CO.'S RATE BOOK. 



MONTANA 



MONTANA 



Advertising rates, $1 an inch. Discount, 
three months, or i page, 10 per cent; six months, 
or i page, 15 per cent; one year, or one page, 20 
per cent. Reading notices, 15 cents per agate 
line. 



LEWISTOWN. 

MONTANA FARMER— Semi-monthly. Agri- 
cultural. Independent. Established 1910. Geo. H. 
Beasley, publisher. Subscription, $1; estimated cir- 
culation, 5,000; 16 pages, 4 columns; length of columns, 
12J^ inches; width, 2^8 inches. 

Advertising rates $1 an inch, with discount on 
50 inches or more. Minimum space, one inch. 



MISSOULA 

MISSOULIAN. — Every morning including 
SUNDAY. Republican. Established 1873. Mis- 
soulian Publishing Co., publishers. Subscrip- 
tion, $8; estimated circulation, daily, 5,000: Sunday, 
5,500; daily, 8 to 16 pages; Sunday, 24 to 36 pages; 
7 columns: length of columns, 22 inches; width, 2}4 
inches. Can use matrices. 

Advertising rates, 70 cents an inch, first in- 
sertion; 50 cents an inch, subsequent insertions. 
Open space, within one year, 100 inches, 40 cents 
an inch; 200 inches, 35 cents; 300 inches. 
33 cents: 400 inches, 30 cents: 500 inches, 28 cents 
an inch; 1,000 inches, 25 cents; preferred position, 
10 and 25 per cent extra. Classified, 1 cent a word. 
Reading notices, locals, 15 cents a line; each sub- 
sequent insertion, 10 cents a line; local brevities, 
20 cents a line; subsequent insertions, 15 cents a line 



NEBRASKA 



BLAIR. 

DANSKEREN.— Semi-weekly. Tuesdays and 
Fridays. Danish. Independent Republican. 
Established 1892. Danish Lutheran Publishing 
House, publishers. Subscription, $1.50; 8 pages, 
15x22. 

Advertising rates on application. 



LINCOLN 

AMERICAN HOMESTEAD —Every Friday. 
Family. Established 1883. Charles W. Bryan, 
publisher. Subscription, $1; claimed circulation, 
50,000; 8 pages, 4 columns; length of columns, 
13}^ inches; width, 23^ inches. Forms close 28th 
preceding month. Can use matrices. 

Advertising rates, agate, 20 cents a line. 



AMERICAN POULTRYMAN.— Monthly. Poul- 
try. Established 1895. American Printing Co., pub- 
lishers. Subscription, 50 cents; claimed average cir- 
culation, 30,000; 20 to 104 pages, 3 columns; length of 
columns, 10 inches; width, 2^6 inches. Forms close 
15th to 20th preceding month. 

Advertising rates, H inch, one time, ?1.59; one 
inch, $3.18. Further rates on application. 



CAMPBELL'S SCIENTIFIC FARMER.— 
Monthly. Agricultural. Established 1904. 

The Campbell Soil Culture Co., publishers. 
Subscription, $1; claimed circulation, exceeding, 
20,000; 36 to 48 pages, 3 columns; length of columns, 
10 inches; width, 2}'i inches. Forms close 20th 
preceding month. 

Advertising rates, agate, 20 cents a line: per 
page, $42. Reading notices, 25 cents per count 
line. Classified, 4 cents a word. 

(Rates to be advanced January 1, 1912). 



tion, $1; sworn average circulation, 127,596*; 16 
pages, 4 columns: length of columns, 12 inches: 
width, 2J inches. Can use matrices. Forms 
close one week in advance 

Advertising rates, agate, 50 cents a line flat. 
See advertisement on page 512. 



COMMONER (The).— Every Friday. Demo- 
cratic. Established 1901. William J. Bryan, 
editor. Chas. W. Bryan, publisher. Subscrip- 



DEUTSGH-AMERIKAN FARMER.— Every 
Wednesday. German. .Agricultural. Estab- 
lished 1888. Press Publishing Co., publishers. 
Subscription, $1; claimed average circulation for 
year 1910, 140,221; 12 to 20 pages, 4 columns: length 
of columns, 13'i inches. Can use matrices. 

Advertising rates, agate, 35 cents a line. Special 
position extra. Reading notices, 6 point (about 
7 words to the line), 60 cents a line; brevier, 80 cents 
a line; long primer, SI per count line. Classified, 
40 cents per count line. 



ENTERPRISE.— Every Saturday. Socialistic. 
Established 1910. Subscription, 50 cents; sworn 
average circulation, 6,300; 4 pages, 7 columns: length 
of columns, 22 inches; width, 2}4 inches. Can use 
matrices. 

Advertising rates, agate, 2 cents a line, flat. 



FREIE PRESSE. — Every Wednesday. Ger- 
man. Non-Partisan. Established 1884. Press 
Publishing Co., publishers. Subscription, 85 
cents; claimed average circulation for year 1910, 
141,048: 8 to 12 pages, 7 columns; length of columns, 
19^ inches; width, 2^4 inches. Can use matrices. 

Advertising rates, agate, 35 cents a line. Spec- 
ial positions extra. Reading notices, 6 point 
(about 7 words to the line), 60 cents a line; brevier, 
80 cents a line; long primer, $1 a ine. Classified, 
40 cents per count line. 

See advertisement on page 419. 



NELSON CHESMAN & CO.'S RATE BOOK. 



131 



NEBRASKA 



INDEPENDENT FARMER AND WEST- 
ERN SWINE BREEDER— Every Thursday. 
Agricultural and Stock. Established 1889. State 
Journal Co., publishers. Subscription, 50 cents; 
estimated circulation, 35,000; 16 pages, 4 col- 
umns: length of columns. 14 inches; width, 2i 
inches. Forms close Monday preceding. 

Advertising rates, agate, 10 cents a line. No 
discount for time or space. Classified, 2 cents a 
word (minimum charge, 30 cents). Reading 
notices, 25 cents per count line (minimum charge, 
?1>. 

NEBRASIvA ECHO.— Every Friday. German. 
Independent. Established 1900. Chr. Kuhl, pub- 
lisher. Subscription, SI; 8 pages, 15x22. 

Advertising rates on application. 



NEBRASKA 



NEBRASKA FARMER.— Every Thursday. 
Agricultural. Established 1869. S. R. McKelvie, 
publisher. Claimed average circulation exceeding 
40,000; 24 pages, 4 columns; length of columns, 14 
inches; width, 2^6 inches. Forms close Tuesday 
noon preceding. 

Advertising rates, agate, 20 cents a line. Read- 
ing notices, oO cents a line. Minimum charge 
for display or readers, $1. Classified, 3 cents a 
word. 



NEBRASKA STATE DEMOCRAT.— Every 
Saturday. Democratic. Established 1888. Demo- 
crat Publishing (ilo., publishers. Subscription, 
$1; estimated circulation, 5,000; 8 pages, 6 
columns; length of columns, 20 inches; width, 
2i inches. Can use matrices. 

Advertising rates, $2 an inch; tbree months, 
$5.40; six months, $10.20; nine months, $14.40. 
one year, $18. Local readers, 5 cents a line. 



NEBRASKA TEACHER (The). —Monthly. 
Educational. Established 1873. George L. 
Towne and W. K. Fowler, editors and publishers. 
Subscription, $1; sworn average circulation, for 
year ending March, 1911, 7,265*; 48 pages, 2 
columns; length of columns, 8 inches; width, 
3 inches. Can use matrices. Forms close 20th 
preceding month. 

Advertising rates, one inch, one time, $1.50; 
i page, $2.50; i page, $5; 4 page, $10; one page, 
$20. 



NEWS. — Every evening except Sunday. See 
State Journal 



POULTRY TOPICS.— Monthly. Poultry. Es- 
tablished 1890. State Journal Co., publishers. Sub- 
scription, 25 cents; estimated circulation, 8,000; 24 to 
36 pages, 3 columns; length of columns, 10 inches; 
width, 2]4 inches. Can use matrices. Forms close 
20th preceding month. 

Advertising rates, per inch, one time, $1.50; 
three month.-<, $3.75; six months, $6.60; one year 
$12. Readmg notices, 3 cents per word each 
insertion. 



STAR — Everv evening except Sunday, and 
SUNDAY MORNING AND WEEKLY, Fridays, 
daily. Independent, Weekly Agricultural, Family. 
Established 1902. Star Publishing Co., publishers, 
Subscription, daily, S2; Sunday, $1; sworn average 



circulation, daily, 21,137* not including Sunday 
issue); weekly, guaranteed average circulation, 
15,000*; 12 to 36 pages, 7 columns; length of columns, 
21J^ inches; width, 2J^ inches. Can use matrices. 

Advertising rates, daily and Sunday, agate, less than 
2,0001ines, 4 centsa line, 2,000 lines or more, 3 cents a 
line; full position, 15 per cent extra. Classified, 1 
cent a word (minimum charge 25 cents). Liquor ad- 
vertising, 7 cents a line, flat. Reading notices (locals), 
15 cents per count line; pure reading, brevier, 25 cents 
a line; weekly, agate, 5 cents a line, flat. 

See advertisement on page 524. 



STATE JOURNAL.— Everv morninfr includ- 
ing SUNDAY MORNING, andEVENING NEWS, 
every evening except Sunday. Republican. Es- 
tablished State Journal, 1870; News, 1879; State 
Journal Co., publishers. Subscription, Journal, 
$5.00; News, $3.00. Sworn average combined 
circulation, moniing and evening, 32,122*; Sunday ,- 
estimated, 14,560; 10 to 12 pages, 7 columns; length 
of columns, 213^^ inches; width, 23 s inches. Can use 
matrices. 

Advertising rates, agate, morning Journal 
and Evening News, covering both editions, 
each insertion, 5 cents a line; next reading, 5 J 
cents; full position, 6 cents a line. No discount for 
time or space. Classified, 1 cent a word (min- 
imum charge, 20 cents). Reading notices, cut 
off readers, 2 inches or more, displayed, 10 cents 
per count line. News head, 15 cents; pure 
reading, 50 cents a line. 

NORFOLK 

NEWS. — Every morning and evening except 
Sunday. Republican. Established 1877. The 
Huse Publishing Co.. publishers. Subscription, 
$3; sworn average circulation, 8,000*; 6 and 8 pages, 
7 columns; length of columns, 20J^ inches; width, 23^ 
inches. 

Advertising rates, daily, 35 cents an inch; 
100 inches, or more, within one year, 20 cents 
an inch.; next reading, 223 '2 cents. Classified, 1 cent 
a word (minimum charge, 10 cents). 



OMAHA 

BEE. — Every morning including SUNDAY, 
and everv evening except Sunday. Established 
1871. The Bee Publishing Co., publishers. 
Subscription, daily and Sunday, $6; sworn 
average circulation for three months ending 
March 31, 1911, daily and Sunday, 47,154*; daily, 
8 to 12 pages, Sunday, 36 to 56 pages; daily and Sun- 
day 7 columns; length of columns, 20 inches; width, 
23^ inches Can use matrices. 

Advertising rates, daily and Sunday, agate, 7 
cents a line. No discount for time or space. 
Classified, 13^ cents a word, first time; 1 cent a 
word for each subsequent consecutive insertion. 
(Minimum charge, 20 cents.) Reading notices, 
minion, 40 cents a line; by the month, $7.50 
a line. 



DANSKE P I O N E E R.— Every Thursday. 
Danish. Established 1872. Sophus F. Neble 
Publishing Co., publishers. Subscription, $2.25; 
guaranteed average circulation for first six months 
in 1911, 39,345*; 12 to 16 pages, 8 columns; length of 
columns, 23 inches; width, 23^8 inches. Can use 
matrices. Office, Neble Building. 



132 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEBRASKA 



Advertising rates, agate, per inch, per time, 
84 cents; special position, 98 cents an inch; read- 
ing notices and display appearing among reading 
notices, S2.10 an inch. No advertisements on 
first or fourth pages. 

See advertisement on page 471. 

FARM AIAGAZINE (The\— Semi-Monthlv 
(1st and 15th). Agricultural. Established 1904. 
The Farm Magazine Co., publishers. Subscrip- 
tion, 50 cents; sworn average circulation, for first 
six months in 1911 63,880*; 24 pages, 4 columns; length 
of columns, 13 inches; width, 25^8 inches. Forms 
close 5th and 20th perceding month. Office, 1412 
Farnam Street. 

Advertising rates, agate, 25 cents a line. Clas- 
sified 5 cents a word. 



HOSPODAR.— Bi-Weekly. Bohemian. Agri- 
cultural. Established 1891. National Printing Co., 
publishers. Subscription, 81; sworn circulation, 
30,984*; 32 to 40 pages, 4 columns; length of columns, 
13' 2 inches: width, 2K inches. Office, 509-511 S. 
12th Street. 

Advertising rates, 75 cents per inch, per time. 

INVESTIGATOR.— Everv Thursdav. Independ- 
ent. Established 1906. World Publishing Co., pub- 
lishers. Subscription, 25 cents; estimated circula- 
tion, 15,000; 8 pages, 17x24. Office, 1412 Farnam 
Street. 

Advertising rates on application. 



MONTHLY TIDINGS.— Monthly. Fraternal. 
Established 1895. Woodmen Circle, publishers. 
Subscription, .50 cents; guaranteed circulation exceed- 
ing 100,000 (from November, 1911 issue, 125,000*); 
16 pages, 4 columns; length of columns, 13'4' inches; 
width, 2' s inches. Office, W. O. W. Building. 

Advertising rates, agate, 35 cents a line. Read- 
ing notices, 75 cents per line, measured. 

See advertisement on page 432. 



MOTORIST.— Monthly. Automobiles and Aero- 
nautics. Established 1909. The Motorist Publish- 
ing Co., publishers. Subscription. 81; guaranteed 
paid circulation, 10,6.50; 56 pages, 3 columns; length 
of columns, 11' 2 inches; width, 3 inches. Forms 
close 20th preceding month. Office, Bee Building. 

Advertising rates, 25 cents a line. Classified, 
.same rate; 12 Issues, 82.50; ,'„ page„ (17 lines), .85.10; 
]i page, $9.60; J4 page, 818.15; '2 page, 833.74; one 
page, 862,79. 



NEBRASKA FARM JOURNAL.— Semi-month- 
ly. Agricultural Established 1896. Arthur Capper, 
publisher Subscription, 50 cents; guaranteed 
circulation, 100,00(1; 16 to 40 pages, 4 columns; 
748 agate lines to the page (185 lines to column) 
Forms close 10th and 25th of each month preceding 
publication date. Can use matrices. Office, Cham- 
ber of Commerce, Building. 

Advertising rates, agate, 40 cents a line; full 
position, 10 per cent extra; one page, one time, 
.S240. Reading notices, 80 cents a line. Classi- 
fied, 4 cents a word (4 times, 12 cents a word). 

See advertisement on p.ige 505. 

NEWS. — Everv evening except Sunday, and 
SUNDAY MORNING. Independent. Establish- 
ed 1899. The Daily News Publishing Co.. pub- 
lishers. Subscription, daily and Sunday, $2.50 ; 



NEBRASKA 



.sworn average circulation, for first six months ending 
June 30, 1911, 60,978*; Sunday, claimed 35,000; daily, 
10 to 24 pages; Sunday, 24 to 40 pages, 7 columns; 
length of columns, 20 inches; width, 2}-8 inches. 
Can use matrices. Office, 17th and Jackson Streets. 
Advertising rates, agate, 8 cents a line, with posi- 
tion, 9 cents a line. No discount for time or space. 
Classified, 1 cent a word; $1.50 a line per month. 
Reading notices, 50 cents per count line. 



OSVETA AMERICKA, WILBERSKE LIS- 
TY. CESKY OBZOR, MINNESOTSKE NOV- 
INY, KANSASKE ROZHLEDY, CESKY 
SLOVENSKY OBZOR, CESKO SLOVANSKY 
OBZOR, AND ROZHLEDY.— Illustrated week- 
lies. Every Wednesday. Bohemian-American 
Newspaper Union, publishers. Sworn circula- 
tion, 25,821. Office, 509-311 S. 12th Street. 

Advertising rates on application. 



POKROK ZAPADU.— Every Tuesday. Bo- 
hemian. Established 1871. Pokrok Publish- 
ing Co., publishers. Subscription, $1.50; estimated 
circulation, 16,500; 12 pages, 6 columns; length 
of columns, 20 inches; width, 2i inches. Office, 
1309-11 Howard Street. 

Advertising rates, agate, 50 cents an inch, 
each insertion. Preferred position, 15 and 25 per 
cent extra. Also publishes 7 other editions for 
different states. Claimed combined circulation, 
47,781. 



POSTEN.— Every Wednesday. Swedish. Es- 
tablished 1886. Omaha Posten Publishing Co., 
publishers. Subscription, $1; estimated circulation, 
13,500; 12 pages, 7 columns; length of columns, 
21^ inches; width, 2>^ inches. Office, 1505 
Howard Street. 

Advertising rates, 50 cents an inch per time. 
Preferred position, 20 per cent extra. Reading 
notices, 15 cents a line. 



SOVEREIGN VISITOR.— Monthly. Frater- 
nal. Established 1890. H. J. Root, business 
manager. Subscription, 50 cents; guaranteed aver- 
age circulation exceeding 650,000; 24 pages, 4 
columns; length of columns, 13',2 inches; width, 
2} inches. Forms close 10th of preceding 
month. Office, Woodmen of the World Building . 

Advertising rates, $2 per agate line, each inser- 
tion. 



TRIBUENE.— Every Thursday. German. In- 
dependent. Established 1882. Tribuene Pub- 
lishing Co., publishers. Subscription, $1; esti- 
mated circulation, 9,200; 8 to 12 pages, 7 columns; 
length of columns, 21 inches; width, 2^ inches. 
Office, 1311 Howard Street. 

Advertising rates, 1 inch, one time, 40 cents; 
three months, 10 per cent discount; six months, 
20 per cent; one year, 25 per cent discount. 
Open space, within one year, 500 inches, 10 
per cent discount from one time rate; 1,000 
inches, 20 per cent; 2,500 inches, 25 per cent; 
5,000 inches, 30 per cent discount. Business 
notices, 10 cents a line. 



I 



NELSON CHESMAN & CO.'S RATE BOOK. 



133 



NEBRASKA 



TRUE VOICE (The).— Every Friday. In- 
dependent. Established 1903. The True Voice 
Publishing Co., publishers. Subscription, $2; 
estimated circulation, 5,450; 8 pages, 7 columns; 
length of columns, 20 inches; width, 2J^ inches. 
Office, Barker Block. 

Advertising rates, 15 cents per brevier line, 
with discount on 10 lines and over. 

TWE.MTIETH CENTURY F A R M E R.- 
Every Wednesday. Agricultural. Established 
1900. The Bee Publishing Co., publishers. Sub- 
.scription, 81; sworn average circulation, for three 
months ending March 31, 1911, 100,244*; 24 to 40 
pages, 4 columns; length of columns, 13 inches; width, 
23^ inches. Forms close Friday preceding. Can 
use matrices. Office, Bee Building. 

Advertising rates, agate, 40 cents a line. No 
discount for time or space. Classified, 4 cents a 
word, in agate type. Reading notices, SI per minion 
line. 



NEBRASKA 



WESTERN BANKER (The).— Monthly. Fi- 
nancial. Established 1906. Chase Publishing Co., 
publishers. .Subscription, $2; sworn average circula- 
tion, 6,000*; 40 to 60 pages, 3 columns; length of col- 
umns, 13 inches; width, 17 ems pica. Can use mat- 
rices. Office, 1505 Howard Street. 

Advertising rates, $1.50 an inch; 3 months, $4.25: 
6 months, 88; one year, $15. Reading notice.s, 50 
cents per count line. Classified, 2 cents a word. 



WORLD-HERALD.— Every morning includ- 
ing SUNDAY, every evening except Sunday, 
and SEMI-WEEKLY, Tuesday.s and Fridays. 
Democratic. Established 1865. World Publishing 
Co., publishers. Subscription, daily and Sunday, 
S4; sworn average circulation, for five months ending 
May 31, 1911, daily, 51,690*; net; Sunday, estimated 
37,100; semi-weekly, 50 cents; claimed circulation, 
8,000; 12 to 60 pages, 7 columns; length of columns, 



21}^ inches; width, 21^ inches. Can u.se matrices" 
Office, 1412 Farnam Street. 

Advertising rates, agate, daily, 7 cents a line; 
Sunday, 6 cents a line; position, next reading, J^ 
cent a line additional; full position, 1 cent a line 
extra. Always top of column and next reading, 
IJ-^ cents a line extra. Reading notices, "adv.," 
affixed, 50 cents a line; telegraphic readers, $1 
a line. Classified, li cents a word, one time; 
two or more consecutive insertions, 1 cent a 
word; one month, $1.80 (minimum charge, 20 
cents). Semi-weekly rates on application. 



SOUTH OMAHA 

DROVERS' JOURNAL-STOCKMAN —Every 
eveinng except Sundav. Live Stock and 
Farm. Established 1888. Journal-Stockman 
Co., publishers. Subscription. $4; sworn aver- 
age circulation for three months ending March 
31, 1911, 17,933; (average for year 1910, 15,732); 4 
to 12 pages, 7 columns; length of columns, '2ii inches; 
width, 2J'8 inches. Can use matrices. 

Advertising rates, display, agate, open space, 
within one year, 4 cents a line; 1,000 lines, 3 J 
cents; 5,000 lines, 3i cents; 10,000 lines, 3 cents 
a line. Classified, 5 cents per count line. Read- 
ing notices, 10 cents per count line; first page, 
25 cents. No charge less than $1. Combina- 
tion rates, including Drovers' Telegram, Drov- 
ers' Journal-Stockman and East St. Louis Nat- 
ional Live Stock Reporter on application. 

See advertisement on page 567. 

SUPERIOR 

PHILATELIC WEST.— Monthly. Philatelic. 
Established 1895. L. T. Brodstone publisher. Sub- 
scription, 50 cents; claimed circulation, exceeding 
14,000; 100 pages, or more, 7x10. 

Advertising rates on application. 

See advertisement on page 508. 



NEVADA 



GOLDFIELD 

TRIBUNE.— Everv Saturdav. Mining and 
Local. Established 190"4. Tribune Printing Co., 
publishers. Claimed circulation 6,500. 

Advertising rates, daily, 75 cents an inch; 3 
times, $1.75; one week, S3; one month, $9; 
three months, 10 per cent discount; six months, 
15 per cent; one year, 25 per cent. Reading 
notices, 15 cents a line. Classified, 10 cents a 
line; by the week, 8 cents; by the month, G 
cents a line. 



RENO 

GAZETTE. — -Every evening except Sunday. 
Republican. Established 1876. Reno Gazette 
Publishing Co., publishers. Subscription, $7.80 
by carrier; $6 by mail; estimated circulation, 5,900; 
(Friday edition, 7,500); 12 pages, 7 columns; length 
of columns, 20}-^ inches; width, 2,^,, inches. 

Advertising rates, one time, 60 cents an inch; 
one week, 373-^ cents; one month. 32J/^ cents; 



three months, 30 cents; six months, 27 J^ cents; 
one year, 25 cents an inch; one inch minimum space. 
Preferred position, 15 and 25 per cent extra. Classi- 
fied, 1 cent a word first insertion; ^ cent a word 
additional insertions. Star reading notices, 20 
cents a line; pure readers 50 cents; telegraphic 
readers, $1 a line. 



STATE JOURNAL.— Every morning includ- 
ing Sunday. Democratic. Established 1870. 
Nevada State Journal (Inc.), publishers. Sub- 
scription, 86; estimated circulation, 5,000; 8 pages 
(Sunday. 10 to 16 pages), 7 columns; length of col- 
umns, 20J^^ inches; width, 2% inches. 

Advertising rates, 1 to 50 inches, 42H cents an inch ; 
51 to 100 inches, 40 cents; 101 to 500 inches, 37}^ cents ; 
501 to 1,000 inches, 32}2 cents; 1,001 inches, or more, 
30 cents an inch. Reading notices, starred, minion, 
20 cents per line; starred agate, 10 cents per line for 
first insertion; subsequent insertions, }-^ above rates. 
Classified, 1 cent a word first insertion; i cent 
a word each subsequent insertion. 



134 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW HAMPSHIRE 



CONCORD 

INDEPENDENT STATESMAN. — Every 
Thursday. Republician. Established 1823. Wm. D. 
Chandler, publisher. Subscription, $1.25; estimated 
circulation, 6,000; 12 pages, 6 columns; length of col- 
umns, 211^ inches; width, 2K inches. Can use ma- 
trices. 

Advertising rates, 1 inch, one time, $1; one 
month, $3; three months, $9; six months, $16; one 
year, $2S. Discount on 5 inches and upward, 10 
to 33i per cent. Business notices, 15 cents per 
line each insertion. 



ISSUE.— Monthly. Temperance. Established 
1900. J. H. Robbins publisher. Subscription, 25 
cents; estimated circulation, 6,000; 8 pages, 2 col- 
umns; length of columns, 11 inches; width, 3 inches. 

Advertising rates on application. 



NATIONAL GRANGE.— See Westfield Mass. 



MANCHESTER 

CANADO-AMERICAIN (Le).— Every Monday. 
French-Canadian. Fraternal. Established 1899. 
Association Canado-Americain, publishers. Sub- 
scription, SI; sworn circulation, 14,749; 4 pages, 6 
columns; length of columns, 20 inches; width, 2}i 
inches. 

Advertising rates, 25 cents an inch; 100 inches, 
22} Q cents; 250 inches, 21>i cents; 500 inches, 20 cents. 



MAGNIFICAT (The).— Monthly. Catholic. 
Established 1907. Sisters of Mercy, publishers. 
Subscription, SI; estimated circulation, 5,000; 40 
to 60 pages. 4 columns; length of columns; 14* 
inches; width, 2i-'i; inches Forms close 20th 
preceding month. 

Advertising rates, agate, j\ page, one time, $2.50; 
one page, $20. 



MIRROR AND AMERICAN.— Every evening 
except Sunday, and MIRROR AND FARMER, 
Thursdays. Republican. Established 1850. The 
.lohn B. Clarke Co., publishers. Subscription, 
daily, $6; estimated circulation, daily, 9,500; weekly, 
50 cents; estimated circulation, 35,000; daily and 
weekly, 8 pages, 7 columns; length of columns, 
203^ inches; width, 2^ inches. Can use matrices. 



Advertising rates, daily, agate, 1 inch, one 
time, $1.50; one week, $4.50; one month, $10; 
three months, $18; six months. $28; one year, 
$45. E. O. D., 66 j per cent of daily rates; twice 
a week, 50 per cent of daily rates; once a 
week, 33J per cent. Open space within one year, 
ranging from 35 cents an inch on 100 inches, to 
20 cents an inch on 1,000 inches and over. Posi- 
tion, extra. Reading notices, minion, 30 cents 
a line with discount on 250 lines and over; non- 
pareil, 20 cents a line. Classified, 2^ cents a line 
(minimum charge, 25 cents). Open space, dis- 
play, within one year, 100 inches, 35 cents an 
inch; 250 inches. 28 cents; 500 inches, 25 cents: 
1,000 inches, 20 cents an inch. Weekly, display, 25 
cents per line, agate, each insertion. Discount 
$20, 10 per cent; $40, 15 per cent; $65, 20 per 
cent; $100, 25 per cent; $150, 30 per cent; $200, 
33i per cent, etc. Minion readers, 50 cents a 
line; nonpareil, 45 cents. 



UNION. — Every morning and evening except 
Sunday. Republican. Established 1863. Man- 
chester Union Co., publishers. Subscription, $6; 
sworn average circulation for year 1910, 16,574*; 
12 to 24 pages, 7 columns; length of columns, 22 inches; 
width, 2)1 inches. Can use matrices. 

Advertising rates, daily, including morning 
and evening editions, 1 inch, one time, $1.05; 
one week, $3.50; one month, $12.30; three months 
$32.76; six months, $49.14; one year, $93.60. 
Special rates for e. o, d., etc. Outside pages, 
add 100 per cent for first page; 50 per cent for 
last page. Open space, within one year, 50 
inches, 87 cents an inch; 100 inches, 77 cents; 150 
inches, 70 cents; 200 inches, 66 cents; 250 inches, 
62 cents; 300 inches, 60 cents; 350 inches, 57 
cents; 400 inches, 55 cents; 500 inches, 51 cents; 
000 inches, 47 cents; 700 inches, 45 cents; 800 
inches, 42 cents; 900 inches, 40 cents; 1.000 
inches or more, 37i cents an inch. Classified, 
4 cents a line. Reading notices, 50 cents a line; 
first page, $1. Telegraphic readers. $1 a line. 



PORTSMOUTH 

RAILWAY POST OFFICE (The).— Monthly, 
Postal. Railway Mail Association, publishers. 
Subscription, 25 cents; sworn average circu- 
lation for year ending April, 1911, 14,446*; 36 
pages, 3 columns; length of columns, OH inches; 
width, 2 ?s inches. Forms close 14th of each month. 

Advertising rates on application. 




NELSON CHESMAN & CO.'S RATE BOOK. 



135 



NEW JERSEY 



ASBURY PARK 

PRESS. — Every evening except Sunday, and 
SUNDAY MORNING. Independent Demo- 
cratic. Established 1879. J. Lyle Kinmonth, 
publisher. Subscription, daily $5; Sunday, $1.50. 
Claimed average circulation, daily and Sunday, 
for year 1910, 5,.559; daily, 8 to 16 pages; Sunday, 
16 to 24 pages, 7 columns; length of columns 
21J inches; width, 2J inches. Can use matrices. 

Advertising rates, 20 cents an inch; 500 inches, 
or more, 15 cents an inch. Composition, 5 cents 
an inch extra; full position (minimum 28 lines), 
15 per cent extra. Classified, 1 cent a word (mini- 
mum charge, 25 cents). Reading notices, 5 and 10 
cents per count line. 

Also publishes a morning edition from June to 
September. 



ATLANTIC CITY 

PRESS. — Every morning except Sunday. 
Republican. Established 1895. Walter E. Edge, 
publisher. Subscription, $3; sworn average circu- 
lation for year 1910, 8,265; during summer months, 
claimed, 9,279; 8 , 10, 12 and 14 pages, 7 columns; 
length of columns, 20)^ inches; width, 2% inches;. 

Advertising rates, agate, 5 cents a line. Open 
space, within one year, 500 lines, 3i cents a line; 
3,000 lines, 3 cents; 5,000 lines, or more, 2J cents 
a line; preferred position, 10 and 25 per cent 
extra. Classified, 1 cent a word. Reading no- 
tices, 25 cents a line each insertion. 

Also publishes EVENING UNION. Adver- 
tising rates on application. 

See advertisement on page 474. 



REVIEW. — Every morning except Sunday. 
Republican. Established 1872. Henry S. Wal- 
lace, publisher. Subscription, ?3; estimated circula- 
tion 5,000; 8 to 32 pages, 7 columns; length of columns, 
20J4 inches; width, 2J6 inches. 

Advertising rates, daily, 16 cents an inch, each 
insertion. Reading notices, first page, 25 cents a 
line; inside pages, 10 cents a line. Classified, 1 
cent a word, with discount for time. 



BRIOGETON 

NEWS. — Every evening except Sunday. Re- 
publican. Established 1879. Evening News Co., 
(Inc.) publishers. Subscription, $3; estimated 
circulation, 5,000; 4 to 8 pages, 7 columns; length 
of columns, 20)2 inches; width, 2}i inches. 

Advertising rates 35 cents an inch; 25 inches 25 
cents; 100 inches, 20 cents; 250 inches, 18 cents; 500 
inches or more, 15 cents an inch. Composition, 
5 cents an inch extra. Classified, 1 cent a word 
(minimum charge 25 cents). Reading notices, 5 
cents a line. 



CAMDEN 

COURIER. — Every evening except Sunday. 
Independent Republican. Established 1882. 
The Courier Co., pubHshers. Subscription, $3; 



sworn average circulation, exceeding 10,000*; 8 to 
16 pages, 7 columns; length of columns, 21J^ inches; 
width, 2J^ inches. Can use matrices. 

Advertising rates, transient, 10 cents per line; 
one month, 4 cents; three months, 3J^ cents; 
e. o. d., 4 cents; six months, 3 cents; e. o. d., 3J^ 
cents; one year, 2 cents; e. o. d., 2}A cents a line, 
per time; 8 cents an inch extra for composition. 
Reading notices, 25 cents a line. Classified, 10 
cents a line; one week, 5 cents a line, per time. 



MUSICAL ENTERPRISE.— Monthly. Musi- 
cal. Established 1888. W. M. Kain. publisher. 
Subscription, 50 cents; estimated circulation, 
7,000; 28 pages, 13x18. 

Advertising rates on application. 



POST-TELEGRAM.— Every evening except 
Sunday. Republican. Established 1875. Post- 
Telegram Co.. publishers. Subscription, $3; 
sworn average circulation for first six months in 1911 , 
10,477*; 10 and 12 pages, 7 columns; length of columns, 
2OJ4 inches; width, 2^4 inches. Can use matrices. 

Advertising rates, agate, 10 cents a line; 350 linos, 
within one year, 9 cents; 700 lines, 7 cents; 1,400 
lines, 5 cents; 2,800 lines, 4 cents; 4,200 lines, 3 cents; 
7,000 lines, 214 cents; 9,800 lines, 2 cents a line. Pre- 
ferred position 10 and 20 per cent extra. Classified, 
1 cent a word (minimum charge, 15 cents). 



CLIFTON PARK ^Weehawken P. O.) 

AMERICAN HOUSEKEEPER ( T h e ).— 
Monthly. Housekeeping. Established 1888. 
The R. D. Boniface Co., publishers. Subscription, 
$1; estimated circulation, 70,000; 128 to 144 pages, 
2 columns; length of columns, 8 inches; width, 2}^ 
inches. Can use matrices. Forms close one month 
in advance. 

Advertising rates, agate, 40 cents a line; $80 
per page; i and i pages, pro rata. No time dis- 
counts. 



ELIZABETH 

JOURNAL. — Every evening e.xcept Sunday. 
Republican. Established 1871. Aug. S. Crane, 
publisher. Subscription, $6; sworn average cir- 
culation for first six months in 1911, 11,519*; 12 
to 36 pages, 7 columns; length of columns, 21 inches; 
width, 2J^8 inches. Can use matrices. 

Advertising rates, 25 to 35 inches, 75 cents an inch; 
35 to 50 inches, 60 cents an inch; 50 to 75 inches, 55 
cents; 75 to 100 inches, 50 cents; 100 to 200 inches, 
40 cents; 200 to 300 inches, 35 cents; 300 to 400 inches, 
33 cents; 400 to 500 inches, 31 cents; 500 inches, or 
more, 30 cents an inch. A discount of 5 per cent is 
allowed when plates of entire advertisement are 
furnished. Classified, 1 cent a word. Reading 
notices, brevier, 20 cents a line; nonpareil, 15 cents 
a line first insertion; subsequent insertions, }{ less. 



136 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW JERSEY 



TIMES. — Every evening except Sunday, 
pemocratic. Established 1901 Elizabeth Even- 
ing Times Co., publishers. Subscription, $3; 
estimated circulation, 6,000; 12 to 32 pages, 7 col- 
umns; length of Columns, 21 inches; width, 
2i inches. 

Advertising rates, agate, 5 cents a line; less 
than 500 inches, on contract, 35 cents an inch; 
500 inches, or 2 t. a w. for one year, 28 cents an 
inch; 1,000 inches, or 3 t. a. w., for one year, 21 
cents. Competition extra. Reading notices, 20 
cents a line; first page, 30 cents a line. Classified, 
1 cent a word, first time; ^ cent a word each 
subsequent insertion. 



HACKENSACK 

RECORD AND BERGEN COUNTY HER- 
ALD. — Every evening except Sunday. Repub- 
lican. Established 1895. Siibscription, $3; 
sworn average circulation, for year 1910, 5,604; 6 and 
8 pages, 7 columns; length of columns, 20^2 inches; 
width, 2 1^6 inches. Can use matrices. 

Advertising rates, less than 200 inches, 50 cents 
an inch; 200 inches, 25 cents; 500 inches, 22 
cents; 1,000 inches, 18 cents. Preferred position, 
10 and 25 per cent additional. Reading notices, 
20 cents a line, first time; 10 cents subsequent in- 
sertions. 



HOBOKEN 

COLUMBIAD.— Monthly. Knights of Columbia. 
Columbiad Publishing Co., publishers. Subscrip- 
tion, 25 cents; sworn circulation, exceeding 250,000; 
20 pages, 4 columns; length of columns, 133^^ inches; 
width, 2J^ inches. Forms close 15th preceding 
month. 

Advertising rates, agate, 75 cents a line; full page. 
(760 lines), $456; ji page, $256.50; M page, ?135.38. 
Reading notices, $1.50 a line. 



HUDSON OBSERVER.— Every evening except 
Sunday. Independent. The Hoboken Printing 
and Publishing Co., publishers. Established 1892. 
Subscription, S3; sworn average circulation for first 
quarter in 1911, 36,000*; 12 to 32 pages, 7 columns; 
length of columns, 21^/4 inches; width, 2J/8 inches. 
Can use matrices. 

Advertising rates, agate, 10 cents a line; one 
month. 8 cents; three months, 7 cents; six months, 
6J^ cents; one year, 6 cents a line. Open space within 
one year, 1,000 lines, 9 cents a line ; 2,000 lines, 8 cents 
aline: 5,000 lines, 7 cents; 7,000 lines, 6J'2 cents; 
10,000 lines, 6 cents a line. Special flat rate for 
financial, 10 cents per agate line; hotels and resorts 
5 cents a line; publications, 8 cents a line. Double 
column advertisements must be at least 21 lines 
deep; triple column, 42 lines deep. Real Estate 
8 cents a line, with discount on 2,500 lines, or 
more. Preferred position, extra. Reading notices, 
minion, starred or cut-off rule, 25 cents a line. 
First page, 50 cents a line, with discount on 500 lines 
and over; under heading "worth knowing," 25 
cents a line each insertion (no discount) ; tele- 
graphic readers, first page, $1 a line; inside pages, 
50 cents a line. Classified, 1 cent a word (mini- 
mum charge, 10 cents). Classified, displayed, 
(10 lines minimum), 10 cents a line. 



NEW JERSEY 



SENTINELLA.— Every Tuesday. Italian. 
Democratic. Established 1903. Giovanni Gal- 
lina, editor and publisher. Subscription, $1; 4 pages, 
18x24. 

Advertising rates on application. 



JERSEY CITY 

AMERICAN FAMILY JOURNAL.— Monthly. 
Literary. Established 1904. Ladies' Home Mag- 
azine Co., publishers. Guaranteed average cir- 
culation, exceeding 300,000; length of columns, 
12i inches; width, 2^ inches. Forms close 5th 
preceding month. Can use matrices. Office, 88 
Forrest Street. 

Advertising rates, agate, display, $1.40 a line; 
}4 page, (200 lines), one time, $253; yi page, $448; 
one page, $728. Reading notices, $2 per agate, line. 



GLOS NARODU.— Every Thursday. Polish. 
Independent. Established 1890. Wiktoe Wil- 
noz, publisher. Subscription, $1.50; estimated 
circulation, 8,000; 4 pages, 17x24. Office, 205 
Washington Street. 

Advertising rates on application. 

JERSEY JOURNAL.— Every evening except 
Sunday. Independent Republican. Established 
1867. The Evening Journal Association, publishers. 
Subscription, $6; guaranteed average circulation 
for six months ending April 30, 1911, 26,203; 14 to 18 
pages, 8 columns; length, of columns, 21J-^ inches; 
width, 2M inches. Can use matrices. Office, Journal 
Square. 

Advertising rates, agate, 14 lines, or more, 6 cents 
a line; next reading, 10 per cent extra; full position, 
25 per cent extra; with reading on 3 sides, double 
display rate. No discount for time, or space. Special 
rate for summer resorts( advertisements of all kinds 
must be same depth in inches as columns in width. 
Bottom of column reading notices, "adv." affixed. 
50 cents a line; first page, $1 a line. Pure reading 
matter, starred, $1 per line each insertion (inside 
pages only). Classified, 1 cent a word (minimum 
20 words) . 



LABOR WORLD OF NEW YORK AND 

NEW JERSEY.— Every Thursday. Indepen- 
dent. Labor. Established 1906. The Labor 
World Publishing Co. (Inc.), publishers. Sub- 
scription, $2; estimated circulation, 60,000; 8 pages, 
7 columns; length of columns, 19)2 inches; width, 
2}4 inches. Can use matrices. Office, 89 Mont- 
gomery Street. 

Advertising rates, agate, 15 cents a line. 



NEWARK 

FREIE ZEITUNG.— Everv morning except 
Sunday, DER ERZAEHLER, SUNDAYS. 

German. Independent Republican. Estab- 
lished, daily, and Sunday, 1858. Benedict Preith, 
publisher. Subscription, daily, with Sunday, 
$7.50; estimated circulation, daily, 6,500; Sun- 
day, $2; estimated circulation, 10,300; daily, 8 to 
12 pages; Sunday, 24 to 30 pages, 7 columns; length 
of columns, 21 inches; width, 2 1/6 inches. Can 
use matrices. Office, 75 Market street. 

Advertising rates, d?.ilv, 50 cents an inch; 
250 inches, 45 cents; .500 inches, 40 cents; 1,000 
inches, 35 cents; 2,000 inches, or more, 30 cents an inch. 
Reading notices, 30 cents a line with discount on 
250 lines and over; inside pages,} 2 these rates. Classi- 
fied, 1 cent a word; by the week, 4 cents; by the 
month, 50 cents a line. Rates for Sunday 
fu^nished on application. 



NELSON CHESMAN & CO.'S RATE BOOK. 



137 



NEW JERSEY 



liEDGER. — Every Saturday. Democratic 
and Catholic. Established 1893. Herman E. 
Jj. Beyer, publisher. Subscription, $1; estimated 
circulation, 7,000; 8 pages, 7 columns; length of 
columns, 20 J inches; width, 2 J inches. Office, 
44 Mechanic Street. 

Advertising rates, 1 inch, one time, $1; yearly 
contracts subiect to discount. 



NEW JERSEY BAPTIST BULLETIN.— 
Monthly. Religious. Established 1891. D. De 
Wolf, publisher. Subscription, 25 cents; claimed 
average circulation, 6,225; 16 pages and cover, 
2 columns; length of columns, 7i inches; width, 
15 ems. Office, 825 Broad Street. 

Advertising rates, 50 cents an inch. 



NEW JERSEY 



NEWS. — Every evening except Sunday. Inde- 
pendent. Established 1883. The Evening News 
Publishing Co., publishers. Subscription, $5; 
sworn average net circulation for three months 
ending March 31, 1911, 73,849* (average for year 
1910, 69,419*); 16 to 36 pages, 7 columns; length of 
columns, 23' 2 inches; width, 2}-^ inches. Can use 
matrices. Office, 215-217 Market Street. 

Advertising rates, agate, 12i cents a line; one 
month, 11 cents; three months, 10 cents; six 
months, 9i cents; one year, 9 cents a line, per 
time. E. O. D., one month, 11 J cents; 3 months, 
lOi cents; 6 months, 10 cents; one year 9i cents; 
i cent more per hue for 2 times a week. Open 
space within one year, 2,000 lines, 11 cents a line; 
3,000 lines, lOi cents; 5,000 lines, 10 cents; 7,000 
lines, 9^ cents; 10,000 lines, 9 cents a line. Spec- 
ial positions, extra. Classified, 1 cent a word. 
(Minimum charge, 20 cents). Reading notices, 
foot of column, marked "adv." agate, 40 cents 
a line; nonpareil, 50 cents; full face heads, 60 
cents a line; first page, agate, 70 cents a line; 
nonpareil, 85 cents a line; full face heads, $1 
a line. 



RAILROAD EMPLOYEE.— Monthly. Labor. 
Established 1891. Ben E. Chapin, editor and 
publisher. Subscription, 50 cents; estimated 
circulation, 17,000; 16 to 24 pages, 4 columns; 
length of columns, 12 inches; width, 2}-^ inches. 
Forms close 20th of each month. Office, 494 
Broad Street. 

Advertising rates, SI. 50 an inch. 



STAR. — ^Every morning and evening except 
Sunday. Independent. Established 1832. 

Newark Daily Advertiser Publishing Co., pub- 
lishers. Estimated combined circulation, 75,000; 
12 to 20 pages, 7 columns; length of columns 
2H inches; width, 2^ inches. Can use matrices 
Office, 794 Broad Street. 

Advertising rates, morning and evening, com- 
bined, agate, 12J^ cents a line. Preferred posi- 
tion, 10 and 25 per cent extra; financial, 18 cents 
a line; 1,000 lines, display, within one year, 11 
cents a line; 5,000 lines, 10 cents; 10,000 lines, 
9 cents a line. Resorts and hotels, 12 cents; 
one month, $2 a line; e. o. d. one month, $1 a 
line (minimum space, 5 lines). Strictly mail 
order advertising, 10 cents a line. Reading 
notices .marked "adv." or starred, foot of columns, 
50 cents a line; first page, 75 cents; telegraphic 
readers, $1 per count line. Classified, IJ^ cents 
a word. Advertisements across two columns, 
must be at least 28 lines deep. 



SUNDAY CALL. — ^Every Sunday. Indepen- 
dent. Established 1872. The Newark Call 
Printing <fe Publishing Co., publishers. Subscrip- 
tion, $2.50; sworn average circulation for nine 
months ending March 31, 1911, 38,403* (for March 
average, 38,642*); 48 to 56 pages, 7 columns; length 
of columns, 24 inches; width, 2^8 inches. Can use 
matrices. Office, 204 Market Street. 

Advertising rates, agate, 10 cents a line; one 
inch, one month, S5.50; three months, $16.25; six 
months, $29.12; one year, $52; 500 inches, 
within one year, $1.25 an inch; 1,000 inches, $1; 
preferred position, extra. Classified, 1 cent a 
word. Reading notices, agate, 50 cents a line 
each insertion; full faced type, 75 cents a line. 



NEW BRUNSWICK. 

HOME NEWS. — Every evening except Sun- 
day. Independent. Established 1872. The 
Home News Publishing Co., publishers. Sub- 
scription, $5; estimated circulation, 5,500; 10 to 20 
pages, 7 columns; length of columns, 20J^ inches; 
width, 2^8 inches. Can use matrices. 

Advertising rates, 100 inches or less, 25 cents 
an inch; 100 inches, 22 cents; 250 inches, 20 cents; 
500 inches, 18 cents; 750 inches, 17 cents; 1,000 
inches, 16 cents an inch; full position, 25 per cent 
extra. Composition, 5 cents an inch extra; 
matrices, 3 cents an inch extra. Reading notices, 
first page, 15 cents a line; other pages, 10 cents 
a line; subsequent insertions, J^ rate. 

NEW MARKET 

BLOODED STOCK FARMER — Monthly. 
Agricultural. Established 1896, F. C Farmington, 
Publisher. Subscription, 50 cents; guaranteed 
average circulation exceeding 16,000*; 16 to 32 pages, 
3 columns; length of columns, lOM inches; width 
2J^ inches. 

Advertising rates, agate, 15 cents a line. 



ORANGE. 

CHRONICLE. — Every evening except Sun- 
day. Republican. Established 1869. Chronicle 
Publishing (I!o., publishers. Subscription, $5; 
claimed average circulation, 6,230; 8 to 16 pages, 7 
columns; length of columns, 20 i inches; width, 
2i inches. Can use matrices. 

Advertising rates, transient, 25 cents an inch; 
15 cents an inch for 200 inches or more; preferred 
position, 20 per cent extra. 

PASSAIC 

HERALD. — Every evening except Sunday 
and holidays. Democratic. Established 1873. 
Robert G. Bremner, publisher. Subscription, 
$3; sworn average circulation exceeding 8,100; 12 
to 28 pages, 7 columns; length of columns, 21 inches; 
width, 2}4 inches. 

Advertising rates, 1 inch, one time 75 cents; one 
week, 45 cents; one month, 35 cents; three months, 
25 cents; six months, 20 cents an inch, per time; one 
inch, one year, $36. Open space, within one year, 
500 inches, 50 cents an inch; 1,000 inches, 40 cents; 
2,000 inches, 30 cents an inch; preferred position, 
15 and 25 per cent extra. Reading notices, 10 cents 
a line. Classified, 30 words or less, three times, 
25 cents; one month, |2. 



138 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW JERSEY 



NEWS. — Every evening except holidays and 
Sundays. Independent. E s t a b 1 i s h e d 1877. 
News Publishing Co., publishers. Subscription, 
$3; claimed circulation, 6,490; 12 to 24 pages, 7 col- 
umns; length of columns, 21}'2 inches; width, 2% 
inches. Can use matrices. 

Advertising rates, 50 cents an inch; 100 inches, 
within one year, 30 cents an inch; 250 inches, 25 
cents; 500 inches, 20 cents; 1,000 inches, 16 cents 
an inch. Preferred positions, 10, 15 and 20 per 
cent extra. Classified, 1 cent a word (minimum 
charge, 15 cents). Reading notices, local page. 
10 cents per count line (no charge less than 50 
cents). 

PATERSON 

GUARDIAN. — Every evening except Sunday. 
Democratic. Established 1836. Guardian Print- 
ing and Publishing Co., publisher.^. Subscription, 

$3; estimated circulation, 12,000; 10 to 24 pages, 8 
columns; length of columns, 21^^ inches; width, 
2}4 inches. Can use matrices. 

Advertising rates, 1 inch, one time, $1; one 
week, $3.50; one month, $10; three months, $20; 
six months, $31; one year, $50; e. o. d., J of 
daily rate. Open space, within one year, 250 
inches, 55 cents an inch; 500 inches, 40 cents; 
1,000 inches, 35 cents; 2,000 inches, 30 cents an 
inch. Classified, 5 lines, three times, 25 cents. 
Reading notices, 50 per cent additional to display 
rates. Reading notices, 25 cents per line, each 
insertion. 

NEWS. — ^Every evening except Sunday. In- 
dependent. Established 1890. The News Print- 
ing Co., publishers. Subscription, $3; sworn 
average circulation for year 1910, 12,392*; 12 to 32 
pages, 8 columns; length of columns, 21 inches; 
width, 214 inches. Can use matrices. 

Advertising rates, agate, 8 cents a line; 1,400 lines. 
Hi cents; 3,500 lines, 4 cents; 7,000 lines, 3J^ cents; 
14,000 lines, 3 cents; 28,000 lines, 214 cents a line. 
Composition, 5 cents an inch extra. Preferred posi- 
tion, extra. Double column advertisements must 
be at least 28 lines deep. Classified, 1 cent a word. 
Reading notices, first page, $1 a line. 



PRACTICAL DAIRYMAN.— Every Thurs- 
day. Dairy- Breeders, Farm. Manhattan Dairy Pub- 
lishing Co., publishers. Subscription $1; guaranteed 
circulation 20,000*; 12 pages, 4 columns; length of 
columns, 12'^ inches; width, 2M inches. Forms 
close Tuesday preceding. 

Advertising rates on application. 



PRESS. — Every evening except Sunday, and 
SUNDAY MORNING CHRONICLE. Repub- 
lican. Established 1863. The Press-Chronicle 
Co., publishers. Subscription, daily, $3; Sunday, 
$1.50; estimated circulation, daily, 6,200; Sunday, 
7,000; daily, 10 to 16 pages, Sunday, 16 to 24 pages, 
7 columns; length of columns, 20 inches; width, 
2}4 inches. Can use matrices. 

Advertising rates, daily or Sunday, 60 cents an 
inch; 2 times, 55 cents an inch; 3 times, 50 cents; 
4 times, 45 cents; 5 times, 40 cents; 6 times, 35 
cents an inch, per time; 100 inches, within one 
year, 30 cents an inch; 250 inches, 25 cents; 500 
inches, 20 cents; 1,000 inches, 15 cents an inch. 
Classified, 1 cent a word. Reading notices 10 
cents a line. 



NEW JERSEY 



PERTH AMBOY 

NEWS. — ^Every evening except Sunday. Indepen - 
dent. Established 1879. Perth Amboy Evening 
News Co., publishers. Subscription, $5.20; guaran- 
teed average circulation for year 1911, 5,400; for 
first three months in 1911, 5,750; 10 to 36 pages, 7 
columns; length of columns, 21% inches; width, 
2J/8 inches. Can use matrices. 

Advertising rates, 25 cents an inch; 25 inches, 22 
cents; 50 inches, 20 cents; 100 inches, 19 cents; 200 
inches, 18 cents; 300 inches, 17 cents; 400 inches, 16 
cents; 500 inches, or more, 15 cents an inch. Composi- 
tion extra. Reading notices, 10 cents a line; first 
page, 15 cents a line. Classified, 1 cent a word (mini- 
mum charge, 10 cents). 

RIDGEWOOD 

EDITOR.— Monthly. Literary. Established 
1895. The Editor Co., publishers. Subscription, 
$1; estimated circulation, 7,500; 48 pages, and cover, 
2 columns; length of columns, 21}^ inches; width, 
214, inches. 

Advertising rates, S40 per page. 



RUTHERFORD 

PRACTICAL DAIRYMAN.— See Paterson, N. J. 



TRENTON 

ST.\TE GAZETTE. — Every morning except 
Sunday. Republican. Established 1846. State 
Gazette Publishing Co., publishers. Subscrip- 
tion, $3 by mail claimed circulation, 10,000; 12 to 
16 pages, 7 columns; length of columns, 21' 2 inches; 
width, 2^8 inches. Can use matrices. 

Advertising rates, minion, one inch, one time, 
50 cents. Open order, 35 cents an inch, with 
discount for 200 inches and over. Reading notices, 
10 cents a line; full_ face type, 15 cents a line. 
Classified, 5 cents a line. 



SUNDAY ADVERTISER.— Every Sunday. 
Independent. Established 1883. Advertiser Pub- 
lishing Co., publishers. Subscription, $2.60; 
guaranteed average circulation for year 1910, 
14,320; 32 pages, 7 columns; length of columns, 
22 inches; width, 2M inches. Can use matrices. 

Advertising rates, nonpareil, one inch, one time, 
$1; one month, $2.50; three months, $7; six 
months, $12; one year, $24. Reduced graded 
rate for larger space. Reading notices, 10 cents 
a line; first page, 25 cents. Classified, 1 cent a 
word. 

TIMES. — Every evening except Sunday. 
Independent. Established 1882. Trenton Times, 
(Inc.), publishers. Subscription. $5; guaranteed cir- 
culation for first quarter in 1911, 20,129*; 12 to 20 
pages, 8 columns; length of columns, 22 inches; width, 
2J inches. Can use matrices. 

Advertising rates, agate, 7 lines or more, 7 
cents a line; 13 to 51 times, 28 lines, or more, 
6 cents a line; 52 to 104 times, 5 cents; 104 times, 
or more, 4 cents a line, per time. Open space, 
within one year, 1,000 lines, (> cents a line; 2,000 
lines, 5 cents; 5,000 lines, or more, 4 cents a line. 
Double column and position advertisements 
must be at least, 28 lines deep. Preferred 
position, 10 and 25 per cent extra. _ Readmg 
notice*, 3 lines, or more, nonijareil, 25 cents h 



NELSON CHESMAN & CO.'S RATE BOOK. 



139 



NEW JERSEY 



line, with discount on 500 lines and over; first page, 
bottom of column, 50 cents a line (minimum, 3 lines), 
telegraphic readers, $1 a line. Classified, l_cent a 
word. No advertising on first page. 



TRUE AMERICAN.— Every morning except 
Sunday. Democratic. Established 1835. Tren- 
ton True American Printing Co., publishers. 
Subscription, $5; estimated circulation, 6,100; 10 
to 16 pages, 7 columns; length of columns, 22 inches; 
width, 2}8 inches. Can use matrices_»^up to one- 
half page. 



NEW JERSEY 



Advertising rates, electrotype matter, 1 to 
50 inches, or 1 to 6 times, 30 cents an inch; 100 
inches or 13 times, 28 cents; 250 inches or 26 
times, 23 cents; 500 inches or 52 times, 18 cents; 
1,000 inches or 156 times, 14 cents; 312 times, 
12 cents an inch. Composition, 5 cents an inch 
extra. Preferred position, 15 and 25 per cent 
extra. Classified, 1 cent a word. Reading 
notices, 10 cents a line, with discount on 250 
lines and over; first page, 20 cents a line flat. 



WEEHAWKEN 

AMERICAN HOUSEKEEPER.— See Clifton 
Park. N.J. 



NEW MEXICO 



ALBUQUERQUE 

JOURNAL.— Every morning including SUN- 
DAY. Republican. Established 1879. Journal 
Publishing Co., publishers. Subscription, $5; 
sworn average circulation for year 1910, 6.933*; 
8 to 16 pages, 7 columns; length of columns, 20)-^ 
inches; width, 23-8 inches. Can use matrices. 

Advertising rates, 25 cents an inch; next reading 
30 cents; full position, 35 cents. Reading notices, 
10 cents a line. Telegraphic readers, 25 cents a 
line. Classified, 1 cent a word (minimum charge, 
75 cents). 



TRIBUNE CITIZEN.— Every evening except 
Sunday. Democratic. Established 1886. Tri- 
bune-Citizen Co., (Inc) publishers. Sub.scription, 
$6; estimated circulation, 5,200; 8 and 10 pages, 18x24. 

Advertising rates on application. 



LAS VEGAS 

REVISTA CATOLICA.— Every Sunday. Span- 
ish. Catholic. Established 1875 Jesuit Fathers, 
editors and publishers. Subscription, $1; estimated 
circulation, 5,000; 16 to 24 pages, 3 columns; 
length of columns. 

Advertising rates, 25 cents an inch. 



NEW YORK 



ALBANY 

ARGUS.— Every morning including SUN- 
DAY. Democratic. Established 1813 The 
Argus Co., publishers. Subscription, daily, $3; 
sworn average circulation, daily, 15,690; (Sunday, 
19,740); 8 to 24 pages, 7 columns; length of col- 
umns, 19i inches, width, 2J inches. Can use 
matrices. Office. Broadway and Beaver Street. 

Advertising rates, daily and Sunday, agate, 9 
cents a line; 250 lines, 8 cents; 500 lines, 7 cents; 
1.000 lines, 6 cents: 2,.500 lines, 5 cents; 5,000 
lines, 4 cents; 10,000 lines, 3 cents; 20,000 lines, 
2'^ cents a line; over 20,000 lines, 2 cents a fine. 
Special position, 10 and 25 per cent extra. Classi- 
fied, 10 cents per count line. Reading notices, 
daily or Sunday, 10 cents a line. Local notices, 
25 cents a line. 

See advertisement on page 412. 



COUNTRY GENTLEMAN.— See Philadelphia 

JTQlm 



EMPIRE STATE MOTORIST.— Bi-weekly. 
Empire State Motorist Publishing Co., publishers. 
Advertising rates on application. 



JOURNAL. — Every evening except Sunday. 
Republican. Estabhshed 1830. The Journal 
Co., proprietors. _ Subscription, daily, S3; sworn 
average circulation, for three months ending 
March 31, 1911, 18,624* (average for year 1910, 17,- 
759); 8 to 20 pages, 7 columns; length of columns, 
193^ inches; width 2>^ inches. Can use matrices. 
Office, 61 State Street. 

Advertising rates, per agate line, daily, 100 
lines, or less, within one year, 10 cents a line; 
100 to 500 hnes, 8 cents; 500 to 1,000 lines, 6 
cents; 1,000 to 4,000 lines, 5 cents; 4,000 to 5,00 C 
lines, 4 cents; over 5,000 lines, 33^ cents a line. 
Special rate for schools and resorts. Preferred 
position, extra. Classified, 1 cent a word (mini- 
mum charge 15 cents). Reading notices, 15 
cents a line; business locals 25 cents a line. Pure 
readers, 40 cents to $1 a line. Telegraphic readers, 
$1 per line. 

See advertisement on page 440. 



140 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



KNICKERBOCKER - PRESS (The).— Every 
morning except Sunday, and SUNDAY PRESS. 
Independent. Established 1842. The Press Co., 
publishers. Subscription, daily, $6; Sunday, $2; 
claimed circulation, daily, 1.5,000; Sunday, $2; cir- 
culation, not given; daily, 10 to 14 pages; Sunday, 
24 pages, 7 columns; width of columns, 2}/s inches. 
Can use matrices. Office, 18 Beaver Street. 

Advertising rates, daily and Sunday, agate, 4 
cents a line. Financial, 6 cents aline; flat. Reading 
notices, 30 and 48 cents per count line; telegraphic 
readers, $1.20 per count line. Classified, 1 cent a word 
(minimum charge 15 cents.) 



TIMES-UNION.— Every evening except Sun- 
day. Independent. Establi-shed 1853. Sub- 
scription, $.3; guaranteed circulation, 39,000*; 10 
to 16 pages, 8 columns; length of columns, 22 inches; 
width, I2J2 ems. Can use matrices. Office, Beaver 
and Green Streets. 

Advertising rates, agate, 6 cents a line; no dis- 
count for time or space. Preferred position, 15 and 
25 per cent extra. Classified, 1 cent a word. Read- 
ing notices, 50 cents and $1 a line; telegraphic readers, 
$1 a line; first page, $2 a line. 

See advertisement on page 462. 



ARCADE 

HERALD. — Weekly, embracing 4 papers in all. 
Arcade Herald, Delevan Press, Holland Review 
and Sardinia Censor. Republican. Established 
1891. W. F. Arthurs, publisher. Subscription, 
$1; claimed average circulation (combined) 5,300; 
8 pages, 6 columns; length of columns, 20 inches; 
width, 2 1/6 inches. 

Advertising rates, 14 cents an inch. Composition 
extra. Discount on yearly contracts. Reading no- 
tices, 5 cents a line. 



AUBURN 

CITIZEN. — Every evening except Sunday. 
Independent. Established 1870. Auburn Pub- 
lishing Co., publishers. Subscription, $6; estimated 
circulation, 5,000; 10 to 16 pages, 7 columns; 
length of columns, 20 inches; width, 23^ inches. 
Can use matrices. 

Advertising rates, 50 cents an inch; 10 to 50 
inches, within one year, 40 cents; 50 inches, 30 
cents; 100 inches, 25 cents; 2.50 inches, 20 cents; 
.500 inches, 19 cents; 1,000 inches, or more, 18 
cents an inch; preferred position, 15 and 25 per 
cent extra. Minimum rate for liquor and beer 
advertising, 25 cents an inch. Reading notices. 
12 cents a line, (brevier), with discount on 500 
lines and upward. Classified, 1 cent a word, 
first insertion; J^ cent a word, subsequent inser- 
tions. Minimum charge, 15 cents. 



NEW YORK 



SUNDAY TELEGRAM.— Every Sunday. In- 
dependent. Established 18S7. Albany Tele- 
gram Co., publishers. Subscription, $2; guaran- 
teed circulation, 38,000; 20 to 32 pages, 7 columns; 
length of columns, 20 inches; width, 2% inches. 
Forms close Friday preceding. Office, 5 Van 
Tromp Street. 

Advertising rates, agate, 10 cents per line, each 
insertion. Reading notices, 20 cents per count 
line. 



BATAVIA 

NEWS. — Every evening, except Sunday. Re- 
publican. Established 1878. Griswold & Mc- 
VVain, proprietors. Subscription, |K2: sworn 
average circulation for year 1910, 7,943*; 6 to 
8 pages, 7 columns; length of columns, 20 inches; 
width, 2jt inches. 

Advertising rates, nonpareil, one inch, one 
time, 73 cents; one week, S2; one month, $5; three 
months, $12. Special rates for e. o. d. etc; yearly 
contracts, plate matter, every day, 15 cents an 
inch; e. o. d. and 2 t. a. w., 17 J^ cents an inch; 
1 t. a. w., 20 cents an inch; 3 inches, or tnore, each 
insertion, on above schedule entitles privilege of 
cancelling pro rata after 3 months insertion. 
Open space, within one year, electrotyped matter, 
100 inches, 25 cents an inch; 300 inches, 22 cents; 
500 inches, or more, 20 cents an inch; preferred 
position, extra. Classified, 5 lines, (25 words) 
or less, one time, 25 cents; 3 times, 60 cents; one 
week, $1. Reading notices, 15 cents a line; locals, 
10 cents a line with discount for continued inser- 
tions. 



BINGHAMTON 

HERALD.— See Republican. 



PRESS AND LEADER.— Every evenincr ex- 
cept Sunday. Independent. Press, established 
1904: Leader, 1878. Binghamton Press Co., 
publishers. Subscription, $3; sworn average 
circulation, 21,594*; 12 to 16 pages, 7 columns; length 
of columns, 12 inches; width, 2)/^ inches. Can use 
matrices. 

Advertising rates, agate, 10 cents a line; 39 
times, or 1,000 lines, 6| cents a line; 78 times. 
or 3,000 lines, 5 cents; 104 times, or 5,000 lines, 
4i cents; 150 times, or 10,000 lines, 4 cents a line. 
Position, extra. Reading notices, 25 cents per 
count line, with discount on 500 lines and over. 

See advertisement on page 478. 



REPLTBLICAN. — ^Every morning except Sunday, 
and HERALD, every evening except Sunday. 
Republican. Established 1822. The Southern Tier 
Publishing Co., publishers. Subscription, each 
paper, $3; sworn average circulation for both papers 
comlained, 20,287; 10 to 20 pages, 7 columns; length 
of columns, 20^2 inches; width, 2% inches. 

Advertising rates, both papers combined, 8 cents 
a line; 1,000 lines, within one year, 6 cents a line; 
2,000 lines, 5 cents; 3,000 lines, iM cents; 5,000 lines, 
4 cents; 10,000 lines, or more, 3J4 cents a line; Pre- 
ferred position extra. Classified, 1 cent a word. 
Reading notices, 25 cents a line, with discount on 
500 lines and over. Advertising must go in both 
papers. Neither sold separately. 



BROOKLYN 

BEDFORD RECORD (The).— Every Friday 
Non-Partisan. Established 1902 L. I. Theuret, 
publisher. Subscription, $1. Refuses to quote 
circulation; 8 pages, 6 columns; length of columns, 
20 inches; width, 2 3/16 inches. Office, 529 
Nostrand Avenue. 

Advertising rates, agate, 5 cents a line. Dis- 
count, 4 times, 10 per cent; 13 times, 15 per cent; 
26 times, 20 per cent; 52 times, 25 per cent. No 
advertising on first page. 



NELSON CHESMAN & CO.'S RATE BOOK. 



141 



NEW YORK 



CHAT (The).— Semi-weekly, Wednesdays and 
Saturdays. Independent. Established 1900. The 
Chat (Inc.), publishers. Subscription, SI. 50; 
estimated circulation, Saturday edition 63,000; 
Wedne.sday (Flatbush) edition, 14,000; 20 to 24 pages, 
7 columns; length of columns, 20J<i inches; width, 
1.3 ems. Can use matrices. Office, 16-18 Weirfield 
Street. 

Advertising rates, Saturday edition, agate, 20 
cents a line; 10 lines (minimum) for one year, 15 
cents a line; 5,000 lines within one year, 15 cents a 
line; 10,000 lines, 12 cents; Flatbush edition, agate, 
6 cents a line; if same copy as in "Chat", 4^4 cents a 
line. Classified, 15 cents a line, with time discounts. 



CHILD LORE MAGAZINE.— Monthly. 

Juvenile. Established 1910. Child Lore Co., (Inc.), 
publishers. Subscription, $1; guaranteed circula- 
tion, 15,000; 48 pages, 2 columns; length of columns, 
8 inches: width, 2^i inches. Can use matrices. 
Office, 1427 Union Street. 

Advertising rates, $2.50 an inch; 14 page, $4; J4 
page, S7; H page, $12; one page, S20. Discount 
on 6 or more insertions. 

See advertisement on page 468. 

CITIZEN. —Every evening except Sunday, 
and SUNDAY MORNING. Democratic. Es- 
tablished 188fi, Subscription, dail.v, $3: Sunday, 
$1.50; claimed circulation for nine months ending 
April 30, 1911, daily, 34,002 (Sunday for same 
period, 34,876); daily 12 and 16 pages; Sunday, 

24 to 36 pases, 7 columns; length of columns, 21 i 
inches; width, 2,^5; inches. Can use matrices. 
Office. 397-401 Fulton Street. 

Advertising rates, agate, ordinary, 15 cents a 
line; 1,000 lines, within one year, 12 cents a line; 
2,000 lines, 10 cents; 3,000 lines, 9}-2 cents; 5,000 
lines, 9 cents; 7,500 lines, 8J-2 cents; 10,000 lines, 
8 cents; 14,000 lines, 7 cents a line. Preferred 
position, 5 cents a line extra. Classified, business 
opportunities, 16 cents a line; financial, 16 cents a 
line; yearly standing financial advertisements, 5 
cents a line; personals, 25 cents; summer and winter 
resorts, 10 cents a line; by the month, $1.50 a line; 
publications, 10 cents a line; sporting and turf, 

25 cents a line. Keading notices, 50 cents a 
line; editorial page, 75 cents; first page, $1. No 
extra charge for cuts or breaking column rules, 
but double column advertisements must be not 
less than 28 lines deep. 

See advertisement on page 530. 



COURIER.— Every Saturday. English and Ger- 
man. Independent. Dr. M. Pelz, editor and pub- 
lisher. Subscription, $1.50; 16 pages, 11x15. Office, 
849 Willoughby Avenue. 

Advertising rates on application. 



NEW YORK 



EAGLE. — Every evening except Sunday, and 
SUNDAY MORNING. Independent Demo- 
cratic. Established 1840. Subscription, daily, 
$8; estimated circulation, 50,000 (Sunday, 75,- 
000); daily, 20 to 28 pages; Sunday, 56 to 72 
pages, 7 columns; length of columns, 22J inches; 
width, 2i inches. Can use matrices. Office, 
Eagle Building 303-313 Washington, corner 
Johnson Street. 

Advertising rates, per agate line, general adver- 
tising pages, 16 cents; editorial and last pages, 25 
cents. Preferred position, 30 and 40 cents a line; 



general classified, 16 cents a line; summer and 
winter resorts, hotels, etc., 16 cents a line. Auto- 
mobiles, 16 cents a line; financial, 20 cents; schools, 
16 cents; for sale and real estate, 16 cents a line. 
Reading notices, foot of column, first page, $1.50 
per count line; following death notices, 50 cents a 
line. Double column advertisements must be at 
least 28 lines deep. No extra charge for display, 
cuts or breaking column rules. 



EVERY WHERE.— Monthly. Literary. Es- 
tablished 1894. Every Where Publishing Co., 
publishers. Subscription, $1; estimated cir- 
culation, 32,000, 64 pages, 2 columns; length 
of columns, 8 inches; width, 2i inches. Forms 
close 10th preceding month. Office, 444 Greene 
Avenue. 

Advertising rates, agate, 15 cents a line; one 
page, one time, $33.60; \ and i pages, pro rata. 
Minimum charge, SI. Reading notices, 25 cents 
a line, agate measurement. 



FINSKA AMERIKANAREN.— Every Thurs- 
day. Swedish Independent. Established 
1897. The New York Finnish Publishing Co., 
publishers. Subscription, $2; estimatetl circula- 
tion, 5,000; 12 pages, 7 columns; length of col- 
umns, 21 inches; width, 2i inches. Office, 465 
Fourth Street. 

Advertising rates, 50 cents an inch; discount on 
8 or more insertions. Reading notices, 8 cents per 
brevier line. Discount for space, display, 2,000 
lines, 10 per cent; 4,000 fines, 15 per cent; 5,000 
lines, 20 per cent. No discount on medical 
advertising. 



FREIE PRESSE.— Every evening except Sun- 
day and SUNDAY MORNING. German. Re- 
publican. Established 1864. Roehr Publishing 
Co., publishers. Subscription, daily, with Sun- 
day, $4.50; Sunday, $2; estimated circulation, daily, 
and Sunday, 12,000; daily, 8 pages; Sunday, 24 pages, 
7 columns; length of columns, 21 inches; width, 2}4 
inches. Can use matrices. Office, 35 Myrtle Avenue. 

Advertising rates, daily or Sunday, agate, 3 
lines or more, 16 cents a line. Classified, finan- 
cial, 16 cents; instruction, 10 cents; resorts, 15 
cents; real estate 10 cents; 3 times, 20 cents a 
line; special real estate rate, 7 times, 30 cents 
a line (two line head allowed). Business cards, 
per agate line, one month, daily, $1.25; Sunday, 
40 cents; daily and Sunday, $1.50; three months; 
daily, $2.50; Sunday, 75 cents; both, $3; six 
months, daily, $4; Sunday, $1.25; both, S5; 
one year daily, $6; Sunday, $2; both, $7. 50 a line. 
12 changes on yearly contract, 10 per cent addi- 
tional; e. o. d. one month, 75 cents a line; three 
months $1.75; six months, $2.50; one year, $4; 
preferred position, 10 and 25 per cent extra. 
Reading notices, 25 cents per count line; editorial 
and last page, 40 cents; first page, 5() cents a 
line. 



HOME TALK (South Brookh-n) Every Wednes- 
day. Local. Established 1904. S. W. Green, 
publisher. Subscription, $1; estimated circulation, 
12,000; 12 pages, 7 columns; length of columns, 21 
inches; width, 2M inches. Office, 4911 Third Avenue. 

Advertising rates, 75 cents an inch; one month, 
70 cents; three months, 65 cents; six months, or 
longer, 60 cents an inch. 



142 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



INTERNATIONAL STEAM ENGINEER — 
Monthly. Mechanical and Labor. International 
Union of Steam Engineers, publisher.?. Subscrip- 
tion, $1; 50 pages, 7x10. Office, Temple Bar Avenue. 

Advertising rates on application. 



NEW YORK 



ITEM. — Every Friday. Local. Non-politicaL 
Established 1904. J. H. Cox, publisher. Sub- 
scription, $1; sworn circulation, 12,000*; 12 
pages, 7 columns; lencth of columns, 21 inches; 
width, 2M inches. Office, 499 Fifth Avenue. 

Advertising rates. 75 cents an inch; one month, 
70 cents; three months, 65 cents; six months, or 
longer, 60 cents an inch. 



LIFE (Brook! jTi). — Every Saturday. Society 
and Home. Established 1889. Brooklyn Life Pub- 
lishing Co., publishers. Subscription, $3; claimed 
circulation, 30,000; 36 to 90 pages, 3 columns; length 
of columns, 12 inches; width, 2% inches. Can use 
matrices. Forms close Tuesdays preceding. Office, 
Eagle Building. 

Advertising rates, agate, 25 cents a line. Read- 
ing notices, minion, $1 a line; preferred pages, 
extra. Discount, 1,000 lines, 5 per cent; 2,000 
lines, 10 per cent; 3.000 lines. 15 per cent; 5.000 
lines, 20 per cent. Resorts, 20 per cent discount. 



MOTION PICTURE STORY MAGAZINE.— 
Monthlv. Motion Pictures. Established 1911. 
The M'. p. Publishing Co., Subscription, $1.50; 
claimed circulation, about 100,000; 156 pages, 2 
columns; length of columns, 8 inches. Can use mat- 
rices. Office, 26 Court Street. 

Advertising rates on application. 



NEWS (South Brooklyn).— Every Saturday. 
Democratic. Established 1889. Brooklyn Week- 
ly News Co., publishers. Subscription, 50 cents; 
estimated circulation, 8,500; 12 to 16 pages, 7 
columns; length of columns, 20 inches; width, 2)^ 
inches. Office, 4708 Third Avenue. 

Advertising rates on application. 



NEW YORKIN UUTISET.— Every Thursday. 
Finnish. Independent. Established 1906. Fin- 
nish Newspaper Co., publishers. Subscription, 
S2; estimated circulation, 5,200; 12 pages, 7 columns; 
length of columns, 19'| inches; width, 2}/^ inches. 
Office, 740 I'ortieth Street. 

Advertising rates, 50 cents an inch. 



REFORM. — Every Saturday. German and 
English. Democratic. Established 1870. F. 
Weidner Printing and Publishing Co., publishers. 
Subscription, $1.50; claimed average circula- 
tion, 12,900; 12 pages, 7 columns; length of 
columns, 22 inches; width, 2i inches. Office, 
1109 DeKalb Avenue. 

Advertising rates, agate, 15 cents a line; one 
inch, one month, $3; three months, S7.50; six 
months, $14; one year, $25. Discount for space. 
Reading notices, brevier, 20 cents a line. Clas- 
sified, 10 cents a line. 



STANDARD UNION.— Every evening except 
Sunday, and SUNDAY MORNING. Republican. 
Established 1863 Brooklyn Union Publishing 
Co., publishers. Subscription, $3.50; daily and 
Sunday, 1 cent a copv; sworn average circulation 
for first six months iii 1911, 59,234*; daily, 14 to 18 
pages; Sunday, 20 to 24 pages, 8 columns; length of 
columns, 21* inches; width, 12'^ ems. Can use mat- 
rices. Office, 292-296 Washington Street and 317-321 
Fulton Street. 

Advertising rates, agate, per line, 10 cents 
each insertion. Preferred position, extra. 
Special rates for Special Pages. Classified, help 
wanted, 3 lines or less 25 cents; 3 times, 50 
cents; 10 cents for each additional line three 
times; 5 cents for each additional line one time. 
Business opportunities, 15 cents a line; financial, 
16 cents; hotels and resorts 15 cents; $1.50 per 
month for fixed space; new publications, 15 cents a 
line. Reading notices, 40 cents a line; editorial page, 
50 cents a line. Reading notices, 40 cents a line; 
editorial page, 50 cents; first page, $1 a line. 

See advertisement on page 425. 



TIMES. — Every evening except Sunday. Re- 
publican. Established 1848. Brookljnn Times Co., 
(Inc.) publishers. Subscription, S6; claimed cir- 
culation, 40,000; 12 to 28 pages, 7 columns; length 
of columns, 22 inches; width, 2% inches. Can use 
matrices. Office, 24 and 26 Broadway. 

Advertising rates, agate, per line, 12 cents; 
editorial or fourth page, 25 cents a line; preferred 
position, extra. Classified, business opportun- 
ities, 15 cents a line; financial, 16 cents; resorts 
and hotels, 10 cents; by the month. $1.50 a line; 
personals, 20 cents a line. Reading notices, 50 
cents a line; editorial page, 75 cents a line; first 
page $1. 



BUFFALO 

AMERICAN POULTRY WORLD.— Monthly. 
Poultry. Established 1909. American Poultry 
Publishing Co., publishers. Subscription, 50 
cents; guaranteed average circulation, 40,000; 
80 to 160 pages, 3 columns; length of columns, 10 
inches; width, 2^ inches. Forms close 20th 
preceding month. 

Advertising rate, 7 lines, or more, agate, 30 cents 
a line; 140 lines, 27 cents; 210 lines, 25 cents; 420 lines, 
24 cents; these rates are for short term contracts, 
on yearly contracts a further discount is made. 
Reading notices, nonpareil, 60 cents a line. 



AURORA AND CHRISTLICHE WOCHE.— 
Every Friday German. Catholic. E s t a b- 
lished 1851 German Roman Catholic Orphan 
Asylum, publishers. Subscription, $1.50; claimed 
circulation, 7,700; 8 pages, 6 columns; length of col- 
umns, 19 inches; width, 238 inches. Office, 564 
Dodge Street. 

Advertising rates, agate, 3 cents a line each 
insertion. 



CATHOLIC UNION AND TIMES.— Every 
Thursday. Catholic. Established 1871. Buffalo 
Catholic Publication Co., publishers. Subscrip- 
tion, $2; estimated circulation, 15,000; 8 pages, 
7 columns; length of columns, 20i inches; 
width, 2i inches. Office, St. Stephen's Hall. 



NELSON CHESAIAN & CO.'S RATE BOOK. 



143 



NEW YORK 



Advertising rates, agate, $2 an inch, with 
discounts . 



COMMERCIAL. — Every evening except Sun- 
day. Republican. Established, ISIO. James D. 
Warren's Sons Company, publishers. Subscrip- 
tion, $6; estimated circulation, 9,000; 10 to 16 
pages, 7 columns; length of columns, ilJi inches. 
Can use matrices. Office, cor. Washington and 
No. Division Streets. 

Advertising rates, agate, per line, 15 cents; 
one week, 90 cents; one month, $1.56; three 
months, $3.12; six months $4.68; one year, 
$7.80; e. o. d., ^; twice a week, i; once a week, 
i daily rates. Classified, 1 cent a word (each 
figure and initial counts a word). Local reading 
notices, 30 cents a line. 



COURIER.— Every morninjr including SUN- 
DAY. Democratic. Established 1828. W. J. 
Conners, publisher. Subscription, daily, $3; 
(Sunday S2.50); claimed average circulation, daily, 
53,680; Sunday, 98,670; 10 to 12 pages; (Sunday, 
60 to 80 pages), 7 columns; length of columns, 
21% inches; width, 214 inches. Can use matrices. 

Issues also the ENQUIRER, (evening, daily 
circulation, 33,000). Office, 250 Main Street. 

Advertising rates, agate, for COURIER and 
ENQUIRER combined, 15 cents per line; 2 to 10 
insertions, 14 cents; 11 to 26 insertions, 13 cents; 
27 to 60 insertions, 12 cents; 61 to 100 insertions, 

11 cents; 101 insertions, or more, 10 cents. Open 
space used within one year, 100 inches, per agate 
line, 14 cents; 250 inches, 13 cents; 500 inches, 

12 cents; 700 inches, 11 cents; 1,000 inches, 10 
cents per line. Preferred position, extra. Read- 
ing notices, 40 cents a line, with discount on 100 
lines and over; telegraphic readers, $1 per line 
(10 lines to the inch). Classified, 2 cents a word, 
or 12 cents a line (minimum charge, 30 cents). 
Courier only, 1 cent a word. Sunday, display, 
16 cents a line; 2 to 10 times, 15 cents: 11 to 26 
times, 14 cents; 27 to 51 times, 13 cents; 52 times, 
12 cents a line, per time. Open space. Sundav, 
1,000 lines, within one year, 16 cents a line; 3,000 
lines, 15 cents; 5,000 lines, H cents; 10,000 lines, 13 
cents; 14,000 lines, or more, 12 cents a line. Half 
tone section in Sunday issue, 20 cents a line, with 
discount on 2 or more insertions. Reading notices, 
Sunday edition, 50 cents a line, with discount on 
100 lines and over. Classified, 1 cent a word. 



DEMOKRAT. — Every evening except Sundav, 
and SUNDAY MORNING. German. Inde- 

pendent Democratic. Established 1837. F. C. B. 
Held, publisher. Subscription, daily, $6.50; 
claimed circulation, 9,250; Sunday, $2; claimed 
circulation, 7,000; 8 pages, 7 columns; length of 
columns, 22 inches; width, 2>8 inches. Office, 
250 Main Street. 

Advertising rates, daily, 1 inch, one time, 75 
cents; one week, $3; one month, $8; three months, 
$18; six months, $30; one year, $50. Special 
line rates for e. o. d , etc. Reading notices, 
nonpareil, 15 cents a line; classified advertise- 
ments, 1 cent a word. 

DZIENNIK DLA WSZYSTKICH.— Dailv ex- 
cept Sunday. Polish. Non Partisan. Established 
1907. A. Skarzynski, publisher. Subscription, 1 cent 
a copy; estimated circulation, 15,000; 8 pages, 6 col- 
umns; length of columns, 20 inches; width, 2}4 inches. 
Can use matrices. Office, 559 Fillmore Avenue. 

Advertising rates on application. 



NEW YORK 



EDUCATOR.— Monthly. Educational Es- 
tablished 1889. W. Hazelton Smith, publisher 
Subscription, $1; estimated circulation, 11,000; 
48 pages, 3 columns; length of columns, 10 J 
inches; width, 22 inches. Forms close 20th pre- 
ceding month. Office, 117-119 Seneca Street. 

Advertising rates, agate, 15 cents a line. 



ENQUIRER. — Every evening except Sunday. 
Democratic. Established 1837. W. J. Conners, 
publisher. Subscription. $3: estimated circula- 
tion, 33,000; 12 pages, 8 columns; length of col- 
umns, 21J^ inches; width, 2}/^ inches. Can use 
matrices. Office, 250 Main Street. 

Advertising rates: See COURIER. 



EXPRESS. — Every morning except Sunday, 
ILLUSTRATED EXPRESS. Sundays. Inde- 
pendent Republican. Established 1840. The 
J. N. Matthews Co , owners. Subscription, daily, 
$3; Sunday, $2; sworn average circulation for 
last six months in 1910, daily, 42,437*; Sunday, 
claimed average circulation, 62,000; daily, 12 to 16 
pages (Sunday, 32 to 44 pages), 7 columns; 
length of columns, 21 3-7 inches; width, 2i 
inches. Can use matrices, and also halftones 
in Sunday edition. Office, 177-183 Wa.shington 
S treet. 

Advertising rates, daily, agate, per line, 12^ 
j cents; 2 times, 10 cents; 26 times, 9 cents; 52 
times, 8 cents; 78 times, 7 cents; 156 times, 6 
cents a line, per time. Open space, used within 
one year. 2,000 lines, 7i cents a line; 3,000 lines, 
7 cents; 5.000 lines, or more, cents a line. 
Reading notices, double open space rates: first 
page readers, daily, 50 cents per agate line. 
Classified daily or Sunday, 1 cent a word. 
Sunday edition, 20 cents a line; 2, 3 or 4 
times, 16 cents; 5 times. 15 cents; 9 times, 

14 cents; 13 times, 13 cents; 26 times, 
12 cents; 52 times, 10 cents a line, per time. 
Open space used within one year, 2,000 lines, 

15 cents a line; 3,000 lines, 14 cents; 5,000 lines, 
or more, 12 cents a line. Strictly mail order ad- 
vertising daily, 6 cents a line; Sunday, 12 cents a 
line. Reading notices, Sunday, 50 cents a line; 
first page readers, $1 a line. Special rate for 
hotels and resorts, 8 cents a line in daily; 15 cents 
a line in Sunday edition. 



FREIE PRESSE.— Every evening except Sunday; 
TRIBUNE, Sundav morning, and WEEKLY 
FREIE PRESSE, Thursdays. German, Republican. 
Reinecke & Zesch, publishers. Office, 352 Ellicott 

street. 

Advertising rates on application. 
See advertisement on page 496. 



GAZETA BUFFALOSKA.— Every Thursday. 
Polish. Republican. Established 1900. Win- 
centy Smolczynski, publisher. Subscription, $1; 
claimed average circulation, 8,000; 8 pages, 6 
columns; length of columns, 20 inches; width, 
2 inches. Office, 865 Fillmore Avenue. 

Advertising rates, 40 cents an inch, with discounts. 



144 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



GAZETTEER AND GUIDE MAGAZINE 
(The). — Monthly. Colored. Literary. Estab- 
lished 1901. Gazetteer and Guide Publishing 
Co., publishers. Subscription, $1; claimed circula- 
tion, 7,000; 28 to 40 pages, 4 columns; width of col- 
umns, 2% inches. Can use matrices. Office, 97 
Florida Street. 

Advertising rates, agate, 15 cents a line. 

See advertisement on page 508. 



NEW YORK 



HORSE WORLD.— Every Tuesday. Breed- 
ing and Turf. Established 1887. The Horse 
World Co., (Inc.), publishers. Henry L. Allen, 
editor. Subscription, $2; claimed circulation, 7,500; 
20 to 24 pages, 4 columns; length of columns, 13 inches; 
width, 214 inches. Forms close Monday preceding. 
Office, 336 Ellicott Square. 

Advertising rates, 1 inch, one time, $2.50; 
one month, $9.45; three months, $21; six months, 
$36; one year, $58. Larger space in propor- 
tion. Further rates on application. 



NATIONAL MONTHLY.— Monthly. Demo- 
cratic. Established 1909. Norman E. Mack, 
editor and publisher. Subscription, $1; guar- 
anteed circulation, 125,000; 4 columns to page; length 
of columns, 13 inches; width, 234 inches. Forms 
close 20th preceding month. Can use matrices. 

Advertising rates, agate, 50 cents a line; 10 
per cent discount on }4 page, or more; back cover 
page, 9x13 (3 colors), $500 flat. 



NEWS. — Every evening except Sunday, and 
SUNDAY MORNING NEWS. Republican. Es- 
tablished 1873. E. H. Butler, publisher. Subscrip- 
tion, daily, $3; sworn average circulation for 
year 1910, daily, 94,232; Sunday, $2.50; claimed 
circulation, 25,000; 16 pages (Sunday, 28 
pages); 8 columns; length of columns, 21 J inches; 
width, 2M inches. Can use matrices. Office, 
218 Main Street. 

Advertising rates, daily, agate, ordinary, 20 
cents per line; 13 insertions, 15 cents; 39 inser- 
tions, 14H cents; 52 insertions, 14 cents; 78 in- 
sertions, 13H cents; 156 insertions, or more, 13 
cents a line per time. Preferred position, 10 and 
25 per cent extra. Open space, used within one 
year, 1,000 lines, 15 cents a line; 2,000 lines, 14J^ 
cents; 3,000 lines, 14 cents; 5,000 lines, 1S14 cents; 
10,000 lines or more, 13 cents a line. Pure reading 
notices, first page, $1.50 per line; other pages, 
50 cents; telegraphic readers, inside pages, $1 
a line. Classified, daily or Sunday, 2 cents a 
word, each initial and figure counted as one word. 
Small classified advertisements, displayed, 20 
cents per agate line. Sunday display 15 cents a 
line; three months, 12 cents; six months, 10 cents 
a line; yearly contracts, 52 insertions, 8 cents 
a line; 2,000 lines, 8 cents; 6,000 lines or more, 
6 cents a line. Reading notices, 25 and 50 cents a 
line. 



POLAK W AMERYCE.— Every eveninir ex- 
cept Sunday. Polish. Independent. Established 
18S6. Rev. John Pitass, publisher. Estimated cir- 
culation, 10,500; 4 to 8 pages, 7 columns; length of 
columns, 20K' inches; width, 2% inches. Office, 
389 Peckham Street. 



Advertising rates, 35 cents an inch; 3 times, 
30 cents; one week, 25 eents; one month, 20 
cents; three months, 18 cents; six months, 17 
cents; one year, 16 cents an inch, per time; pre- 
ferred position, 10 and 25 per cent extra. Open 
space, within one year, 100 inches, 30 cents an 
inch; 250 inches, 25 cents; 500 inches, 23 cents; 
1,000 inches, 20 cents an inch. Classified, 1 
cent a word (minimum charge, 25 cents). Read- 
ing notices, 15 cents per count line (minimuni 
space, 2 lines); telegraphic readers, 25 cents 
per count line. 



REPUBLIC. — Every Thursday. Indepen- 
dent. Labor. Established 1899. Progress Pub- 
lishing Co., publishers. Subscription, $1; estimated 
circulation, 10,000; 8 pages, 7 columns; length of 
columns, 2U4 inches; width, 2}4 inches. Office, 
542-44 Ellicott Square. 

Advertising rates on application. 



SWITCHMEN'S JOURNAL.— Monthly. Offi- 
cial organ Switchmen's Union of N. A. Estab- 
lished 1898. Estimated circulation, 22,575; 80 
pages, 6x9. Office, Brisbane Building. 

Advertising rates, $3 an incJi; J page (4 inches), 
one time, $9; i page, $15; one page, $25. Dis- 
count, 10, 15 and 33§ per cent on 3, 6 and 12 
months, respectively. 



TIMES (The). — Everv evening except Sunday, 
and ILLUSTRATED TIMES, SUNDAY MORN- 
ING. Democratic. Established 1877. Norman E. 
Mack, publisher. Subscription, daily, S3; sworn 
average circulation for year 1910, daily, 55,221; Sun- 
day, $2.50; sworn average circulation for same period, 
54,365; daily, 10 to 16 pages, 8 columns; Sunday, 
60 to 72 pages, 7 columns; length of columns, 22 
inches; width, 2 J inches. Can use matrices. 
Office, 193-195 Main Street. 

Advertising rates, per agate line, daily, or 
Sunday, less than 500 lines, 18 cents; open space 
within one year, 500 lines, 16 cents a line; 1,000 
lines, 11 cents; 2,500 lines, 10 cents; 5,000 lines, 
9 cents; 7,500 linos, 8 cents; 10,000 lines, or more, 
7 cents a line. Preferred positions 10 and 25 per 
cent extra. Pure reading, 5 lines or more, 50 
cents per count line (headings measured in agate), 
with discount on 50 lines and over. Local notices, 
5 lines, or more, 25 cents per count line, with dis- 
count on 100 lines and over; telegraphic readers, 
75 cents a line; first page readers, double price. 
Classified, 1 cent a word; in caps, 2 cents a word; 
dashes or black fines, 7 cents a line; under special 
classification, 15 per cent extra. Minimum 
charge, 15 cents, 'Thursdays and Fridays edi- 
tions subject to advance of 25 per cent over rates 
above quoted. 



TRUTH. — Everv Thursday. Republican. Es- 
tablished 1903. Mark S. Hubbell, editor and 
publisher. Subscription, $2; estimated circulation, 
12,500; 20 pages, 3 columns; length of columns, 
lO'j-i inches; width, 2% inches. Can use matrices. 
Office, Law Exchange Building. 

Advertising rates $1 an inch. Reading notices, 
15 cents a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



145 



NEW YORK 



VOLKSFREUND.— Every evening except 
Sunday. German. Democratic. Established 
1868. Buffalo Volksfreund Printing Co., publish- 
ers. Subscription, $C; claimed average circula- 
tion, 8,750; 8 pages, 7 columns; length of columns, 
21 inches; width, 2 1/6 inches. Office, 46-48 
Broadway. 

Advertising rates, agate, 75 cents an inch, 
single insertion, with discount for space. Classi- 
fied, 1 cent a word. Reading matter. 15 cents a 
line; over 200 lines, 10 cents a line. 



CHAUTAUQUA 

CHAUTAUQUAN (The).— Monthly. Home. 
Education. Established 1876. The Chautauqua 
Press, publishers. Subscription, $2; estimated 
circulation, 50,000; 100 pages, or more, 2 columns; 
length of columns, 6M inches; width, 23^ inches. 
Forms close 10th of preceding month. 

Advertising rates, agate, 30 cents a line; oae 
page, one time, $50; i and i pages, pro lata. 
No discount for time. Also publishes a daily 
edition during July and August, and weekly, 
Thursdays. 

COOPERSTOWN 

AMERICAN MOTHERHOOD. — M o nt hly. 
Parents and Home. Established 1895. The Ar- 
thur H. Crist Co., publishers. Subscription, $1 ; 
sworn average circulation, 72,000*; 80 pages, 2 col- 
umns : length of columns. 8 inches: width, -finches. 
Forms close 14th of preceding month. 

Advertising rates, agate, 30 cents a line; per 
inch, $3.75; one page, $60; i, i and i pages, 
pro rata. Minimum space, 7 lines. 



TABLE TALK.— Monthly (2.5th.) Culinary. 
Established 1885. Arthur H. Crist, Co., publish- 
ers. Subscription, $1; sworn average circulation, 
8,088* net; (12.000* gross) 64 to 80 pages, 2 columns; 
length of columns, 8 inches; width, 2}4, inches. 
Forms close 8th of preceding month. 

Advertising rates, agate, 1 inch, one time, $2.25; 
one page, $36 per time; j/g, M and H pages pro- 
rata. 



CORNING 

LEADER. — Every evening except Sunday. 
Democratic. Established 1884. E. S. Under- 
bill, editor and publisher. Subscription 2 cents 
a copy; estimated circulation, 7,850; 6 to 12 pages, 
7 columns; length of columns, 19?4 inches; width, 
2}/s inches. 

Advertising rates, 1 inch, one time, electro- 
typed matter, 50 cents an inch. Open space, 
within one year, electrotyped matter, 50 inches 
30 cents an inch; 100 inches, 25 cents; 200 inches, 
22 cents; 300 inches, 20 cents; 400 inches, 19 cents; 
.500 inches, or more, 18 cents an inch. 
Composition on display, 5 cents an inch, extra. 
Classified, 1 cent a word, first time; J cent, after. 
Minimum charge, 25 cents. Reading notices, 
10 cents a line, each insertion. 

See advertisement on page 492. 



DANSVILLE 

NORMAL INSTRUCTOR.— Monthly, except 
July and August. Educational. Established 
1891. F. A. Owen Publishing Co., publishers. 



NEW YORK 



Subscription, 75 cents; guaranteed average circu- 
lation e.\ceeding 90,000*; 56 pages and cover, 4 
columns ;,len!rth of columns, 12 j inches; width, 
2J inches. Forms close 5th preceding month. 

Advertising rates, agate. 35 cents a line; 1 
page, (684 lines), one time, .$179..55; '2 page) 
S101.75; 14 page, $53.86; 4th cover page (2 colors, 
$25(1; magazine page (224 lines) $70. Combination rate 
with Primary Plans, furnished on application. 



PRIMARY PLANS.— Monthly, except July 
and August. Educational. Establi.'^hed 1903. 
F. A. Owen Publishing Co., publishers. Sub- 
scription, $1; guaranteed average circulation 
exceeding 40,000* ; 40 pages, 4 columns; length of 
columns, 123-i inches; width 2}^ inches. Forms 
close 1st preceding month. 

Advertising rates, agate, 25 cents a line. 14 
page, 838.48; 5^ page, $72.68; full page, $128.25. 
Magazine page $.50; combination rates with Normal 
Instructor furnished on application. 



EAST AURORA 

FRA (The) —Monthly. Literary. Established 
1908. Elbert Hubbard, publisher. Subscription, 
$2; 34 pages, 7x103^. Forms close 15th preceding 
month. 

Advertising rates, magazine page (224 lines), 
$60; full page (7x10'^), $100; }4 page pro rata; 
M page, $30; back cover, $200; inside covers, 

$125. 



PHILISTINE.— Monthly. Critical. Establish- 
ed 1895. Elbert Hubbard, publisher. Subscrip- 
tion, $1; sworn circulation, 200,000*; 32 pages, 
1 column; length of column, 5i inches. 

Advertising rates, $100 a page; J and i pages, 
pro rata. No discount for time or space. 

Also publishes LITTLE JOURNEYS. Esti- 
mated circulation, 60,000. 



ELMIRA 

ADVERTISER. — Every morning and evening 
except Sunday. Republican. Established 1873. 
Elmira Advertiser Association , publishers. Sub- 
scription, $3; by mail; sworn average circulation 
exceeding, 10,000; 10 to 24 pages, 7 columns; length of 
columns, 20 inches; width, 2}i inches. Can use 
matrices. 

Advertising rates, daily, 20 cents an inch 
(minimum charge, 50 cents) ; full position, 25 
cents an inch. Classified, 1 cent a word, first in- 
sertion; i cent a word subsequent consecutive 
insertions (minimum charge, 15 cents). Reading 
notices, 10 cents per count line; telegraphic 
readers, 25 cents a line. 



POULTRY REVIEW.— Monthlv. Poultrv. Es- 
tablished 1904. E. R. Philo, publisher. Subscrip- 
tion, $1; estimated circulation, 40,000; 48 pages, 7x10. 

Advertising rates on application. 



STAR-GAZETTE.— Every evening except 
Sunday. Established, 1828. Star-Gazette Co., 
publishers. Subscription, $3; sworn average cir- 
culation for nine months ending April 30, 1911, 
daily, 16,550* net (17,461 gross); 10 to 32 pages, 7 
columns; length of columns, 20 inches; width, 23^ 
inches. Can use matrices. 



10 



14G 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



Advertising rates, agate, 6 cents a line; 52 lines, 
4 cents a line; 104 times, 3M cents; 156 times, 3 cents 
a line, per time. Open space, within one year, 1,000 
lines, 4 cents a line; 5,000 lines, or more, 3 cents a 
line; 10 per cent extra for less than one inch in space. 
Classified, 1 cent a word. Reading notices, 15 cents 
per count line; telegraphic readers, 50 cents per 
count line. 



TELEGRAM.— Every Sunday. Neutral. Es- 
tablished 1879. Harry S. Brooks, publLsher. 
Subscription, SI. 50; guaranteed circulation, 50,000; 
16 to 32 pages, 7 columns; length of columns, 
21 i inches; width, 2i inches. Forms close 5 
days in advance. Can use matrices. 

Advertising rates, agate, 12 cents a line, each 
insertion. Reading notices, 20 cents a line. 
No time or space discounts. 

See advertisement on page 480. 



FLORIDA 

STAMP JOURNAL (The).— Monthly. Philatelic. 
Established 1908. Clarence P. DeKay, publisher. 
Subscription, 50 cents; claimed circulation, 9,700 
net; 60 pages, 2 columns; length of columns, 7 inches; 
width, 2}/8 inches. 

Advertising rates, $2.16 an inch. Further rates 
on application. 

GARDEN CITY 

COUNTRY LIFE IN AMERICA.— Semi- 
Monthly. Outdoor Work and Pleasure. Agri- 
cultural. Literary. Established 1901. Double- 
day, Page & Co., publishers. Subscription, $4; 
Refuses to quote circulation. 3 columns to page; 
length of columns, 12 inches; width, 2% inches. 

Advertising rates, agate, 75 cents a line; i page 
(4 inches double column) per time, S75; 8 inches 
double column (magazine page), $133.33; i page, 
3 columns wide. S150; one page (504 lines), 
$300; special rate for cover pages; discount, 5, 10 
and 15 per cent or 6, 12 and 24 consecutive inser- 
tions. Classified, $7 an inch. 



GARDEN MAGAZINE AND FARMING 
(The). — Monthly. Horticultural. Established 
1905. Doubleday, Page & Co., publishers. Sub- 
scription, $1; Refuses to quote circulation. 64 pages, 
or more, 3 columns; length of columns, 10 inches; 
width, 2J'/8 inches. Forms close 5th of preceding 
month. 

Advertising rates, agate, 40 cents'^a line; one 
page, one time, $150; i and J pages, pro rata; 5 
and 10 per cent discount on G and 12 months, 
respectively. 



SHORT STORIES.— Monthly. Fiction. Es- 
tablished 1890. Doubleday, Page & Co., pub- 
lishers. Subscription, $1.50; Refuses to quote cir- 
culation. 144 pages; length of columns, 8 inches; 
width, 2^ inches. Forms close 25th of second pre- 
ceding month. Office, 55 Liberty Street. 

Advertising rates, (only on 3d and 4th covers), 
on application. 



WORLD'S WORK (The).— Monthly (20th). 
Literary. Political. Social and Economic Re- 
view. Established 1900. Doubleday, Page & 



NEW YORK 



Co., publishers. Subscription, $3; Refuse.s to quote 
circulation; 120 pages, 2 columns; length of columns, 
S'o i.iches; width, 2=s inches. Forms close first 
of preceding month. 

Advertising rates, agate, $1 a line; one page, 
one time, $200; -J, i and i pages, pro rata. Dis- 
counts 3 months, 5 per cent; 6 months, 10 per 
cent; one year, 20 per cent. Three pages or 
more, used within one year, at yearly rate. 



GENEVA 

TIMES. — Every evening except Sunday. Repub- 
lican. Established 1895. Geneva Printing Co., 
publishers. Sub.scription, $5; (by mail $3) guaran- 
teed circulation 5,000; 8 pages, 7 columns; length of 
columns, 21 inches; width, 2J^ inches. Can use 
matrices. 

Advertising rates, 40 cents an inch; 100 inches, 
within one year, 25 cents; 500 inches, 20 cents; hotels 
40 cents an inch flat. Composition, 5 cents an inch 
extra. Position extra. Reading notices, 10 cents 
a line. Classified, 1 cent a word. 



GLEN'S FALLS 

POST-STAR. — Every morning except Sunday. 
Independent Democratic. Established 1904. 

Glen's Falls Post Co., (Inc.) publishers. Sub- 
scription, $5; claimed average circulation, 5,176; 
8 to 16 pages, 7 and 8 columns; length of columns, 
20 inches; width , 2}i inches. 

Advertising rates, 50 cents an inch; 100 inches, 
25 cents; 200 inches. 23 cents; 300 inches, 20 cents: 
500 inches, 17 cents; 750 inches, 15 cents; 1,000 inches, 
13 cents. Composition, 5 cents an inch extra. Read- 
ing notices, 5 cents a line. Classified, 1 cent a word. 



TIMES. — Every evening except Sunday. Repub- 
lican. Established 1878. Glens Falls Publishing 
Co., publishers. Subscription, $5; claimed average 
circulation exceeding 5,000; 8 to 12 pages, 7 and 8 
columns; length of columns, 20 inches; width, 2'i 
inches. Can use matrices. 

Advertising rates on application. 



GLOVERSVILLE 

LEADER. — ^Every evening except Sunday. Re- 
publican. Established 1887. Wm. B. Collins Co., 
publishers. Subscription, $4; estimated circulation, 
5,100; 8 to 12 pages, 7 columns; length of columns, 
20 inches; width, 2li inches. 

Advertising rates, 30 cents .an inch. Combination > 
5 cents an inch extra. Discount on 50 inches, or more- 



GLOVERSVILLE AND JOHNSTOWN 

HERALD. — Every morning except Sunday. 
Independent Republican. Established 1897. 
Morning Herald Co., publishers. Subscription, $4; 
sworn average circulation from December 1910, to 
May 1911, inclusive, six months, 6,130*; 8 and 10 
pages, 8 columns; length of columns, 22 inches; width, 
2,'x8 inches. Can u.se matrices. 

Advertising rates, less than 100 inches, 35 
cents an inch; 100 inches, 28 cents; 300 inches, 21 
cents. Classified, 1 cent a word, (minimum charge, 
15 cents). Reading notices, 10 cents a line; tele- 
graphic readers, 30 cents a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



147 



NEW YORK 



NEW YORK 



HORNELL ! 

TRIBUNE-TIMES.— Every evenin? except Sun- 
day. Democratic. Established 1873. VV. H. Green- 
how Co., publishers. Subscription, $3; sworn aver- 
age circulation for year 1910, 5,83.5; 8 pages, 7 col- 
umns; length of columns, 20 inches; width, 2}$ inches. ' 

Advertising rates, 50 cents an inch; 25 inches, 35 : 
cents; 50 inches, 25 cents; 100 inches, 20 cents; 250 
inches, 15 cents; 500 inches, 13 cents; 1,000 inches, ! 
or more, 12 cents an inch. Preferred position, 10 
and 25 per cent extra (minimum space for position, 
2 inches). Classified, 1 cent a word. Reading 
notices, 10 cents per count line; telegraphic readers, 
25 cents per count line. 



JAMESTOWN 

ALLEN'S MAIL ORDER MAGAZINE.— 
Monthly. Mail Order. _ Established 18S1. 
.•Vllen's Mail Order Magazine Co., publishers. 
Subscription, SI; estimated circulation, 

35.000; 28 to 75 pages, 2 columns; length of 
columns, 7}^ inches; width, 23^ inches. Forms 
close 5th of preceding month. Can use matrices 

Advertising rates, $6 an inch; J page, $10; t 
page, $18; i page, $25; one page, $40. Discount. 
5, 10 and 20 per cent on .3, 6 and 12 months re- 
spectively. Classified, 3 cents a word. 



JOURNAL. — Every evening except Sunday, 
and TRI-WEEKLY, Tuesdays, Thursdays, 
and Saturdays. Republican. Established 1826. 
Journal Printing Company, publishers. .Sub- 
scription, daily, Vjy carrier, .S5; by mail, .?3; sworn 
average circulation, daily, 5,300*; Tri-weekly, 
•51.50; sworn average circulation, 6,300*; 8 to 12 pages. 
7 columns; length of columns, 20 inches; width, 23'fe 
inches. Can use matrices. 

Advertising rates, 1 inch, one time, 25 cents; 
one week, 18 cents; one month, 15 cents; three 
months, 13 i cents; six months, 12 cents; twelve 
months, 10 cents an inch; special rates for e. o. d., 
etc. Open space, within one year, 100 inches, 
20 cents an inch; 200 inches, 15 cents; 500 inches, 
12 cents; 1,000 inches, 10 cents an inch. Com- 
position, 5 cents an inch extra. Classified 1 cent 
a word; by the week, 4 cents (minimum charge, 
15 cents). Pure reading notices, 10 cents a line; 
if run of paper, double display rates. Tri- 
weekly, 1 inch, one time, 4(j cents; 4 times, 
$1.40; 8 times, $2.60; 13 times, $3.90; 26 times, 
$6.50; 52 times, $10.40; more than 52 times, 
20 cents an inch each insertion. 



POST. — Every morning except Sunday. Re 
publican. Established 1901. Post Publishing 
Co., publishers. Subscription, $5: sworn average 
circulation for vear ending April 30, 1911, 6,656*, 
(for year 1910, 6,.583*); 10 to 20 pages, 7 columns; 
length of columns, 21 inches; width, 23fe inches. Can 
use matrices. 

Advertising rates, 28 cents an inch; one week, 
20 cents; one month, 16 cents; three months. 15 
cents; six months, 14 cents; one year, 12 cents an 
inch, per time. Special rates for e. o. d., etc. 
Open space within one year, 100 inches, 20 cents 
an inch; 2r>0 inches, 18 cents; 500 inches, 16 cents; 
1,000 inches or more, 14 cents an inch; preferred 
positions, extra. Classified, 1 cent a word (mini- 
mum charge, 15 cents). Reading notices, 10 
cents a line; telegraphic readers, 20 cents a line. 



LISLE 

FEATHERED WARRIOR.— Monthly. Poultry 
and Game Fowl. Established 1901. W. M. Storrs 
publisher. Subscription, 50 cents; claimed circula- 
tion, 9,000; 72 pages, 2 columns; length of columns; 
7^2 inches; width, 214 inches. 

Advertising rates on application. 



LOCKPORT 

MAIL ORDER WORLD.— Monthly. Mail 
Order. Columns, 8 inches in length; 15 ems 
wide. Forms close 15th preceding month. 

Advertising rates, agate, 20 cents a line; in 
position, 30 cents; } page, one time, $11.20; i 
page, $22.40; one page, $40. Classified, 2 cents 
a word (minimum charge, 50 cents). Reading 
notices, 50 cents a line. 



LONG ISLAND CITY 

STAR. — Every evening except Sundav, 
WEEKLY STAR, and GREENPOINT WEEK- 
LY STAR, weekly. Independent Democratic. 
Established 1865. Long Island Star Publishing 
Co., publishers. Subscription, daily, $3; claimed 
circulation, daily, 10,500; weekly, $2; claimed 
circulation: Weekly, 6,000; Greenpnint Weekly 
Star, 8,000; daily, 8 pages; weeklies, 10 pages, 7 
columns; length of columns, 20 inches; width, 
2i inches. Can use matrices. 

Advertising rates, daily, agate, 8 cents a line; 
Weekly Star. 8 cents; Greenpoint Weekly, 8 cents; 
daily and either weekly, one week, 26 
cents a line; daily and both weeklies, one week, 
32 cents; the two weeklies, combined, 15 cents a 
line. Discount for time. Preferred position, 
25 per cent extra. Classified, 25 words, 3 times, 25 
cents (minimum, 25 words). Reading notices, 
50 cents a line. 



MIDDLETOWN 

ARGUS. — Every evening except Sunday, Demo- 
cratic. Established 1876. Argus & Mercury Publishing 
Co., (Inc.), publishers. 8 pages, 17x24. 

Advertising rates on app ication. 

See advertisement on page 498. 



TIMES-PRESS. — Every evening except Sun- 
day. Republican. Established 1891. Stivers 
Printing Co., publishers. Subscription, $3.50, by 
mail; claimed average circulation, ending March 31, 
1911, 5,173; 8 to 20 pages, 7 columns; length of col- 
umns, 21 inches; width, 2}/$ inches. Can use matrices, 
but charge 2 cents an inch extra. 

Advertising rates, plate matter transient, daily, 
75 cents an inch; 50 inches, ,50 cents; 100 inches, 25 
cents; 200 inches, 20 cents; 300 inches, 18 cents; 400 
inches, 16 cents; 500 inches, 15 cents; 1,000 inches, 
or more, 12 cents an inch. Preferred position, extra 
Composition, 5 cents an inch extra. Reading notices, 
15 cents per count line, with discount on 500 lines and 
over; first page, or telegraphic readers, 50 cents a 
line. Classified, 1 cent a word (minimum charge, 
25 cents). 



MILFORD 

TEACHERS' GAZETTE.— Monthly, except 
July and August. Educational. Established 
1897. John Wilcox, publisher. Subscription, 25 
cents; estimated circulation, 10,000; 20 pages, 3 col- 



148 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



umns; length of columns, 95^ inches; width, 214 
inches. Forms close 10th preceding month. 

Advertising r.ates, SI an incli; one column, 
$7.50; i page, $10; one page, $15. 



MOUNT VERNON 

ARGUS. — Every evening except Sunday. 
Independent. Established 1892. Stiles & Mer- 
riam (Inc.), publishers. Subscription, $3.60; 
estimated circulation, 5,000; 10 to 16 pages, 7 columns; 
length of columns, 21 inches; width, 2}i inches. Can 
use matrices. 

Advertising rates, 50 cents an inch; 25 inches, 
40 cents; 50 inches, 30 cents; 100 inches, 20 cents; 
200 inches, 16 cents; 300 inches, 15 cents; 500 
inches, 14 cents; 750 inches, 13 cents; 1,000 inches, 
12 cents an inch. Position extra. Reading 
notices, 5 cents per count line; first page, 10 cents; 
telegraphic readers, 20 cents a line. Classified, 
50 words, 25 cents (minion), with time discounts. 



NEWBURGH 

UNION. — Every evening except Sunday. 
Independent Democratic. Established 1865. New- 
burgh Union Co., publishers. Subscription, $4; 
8 to 12 pages, 7 columns; length of columns, 20 
inches; width, 2'^ inches. Can use matrices. 

.Advertising ratc!, plate matter, 50 cents an 
inch; 500 inches, 15 cents; 1,000 inches, 12 cents 
an inch. Preferred position, e.xtra. Reading 
notices, 15 cents per count line; Cla.ssified, 5 
cents a line (minimum charge, 15 cents). 



NEW YORK 

A BE VANDORLO.— Semi-weekly, Tues- 
days and Fridays. Hungarian. Democratic. 
Established 1904. Michael Singer, publisher. 
Subscription, $3; claimed average circulation, 
12,000; 4 pages, 7 columns; length of columns, 20 
inches; width, 2>^ inches. Office, 322 72d Street. 

Advertising rates, 65 cents an inch each insertion. 
Reading notices, 20 cents per agate line. 



ADVENTURE.— Monthly. Literary. Estab- 
lished 1910. Ridgway Company, publishers. Sub- 
scription, $1.50; 72 pages, 7x10. Office, Spring and 
MacDougal Streets. 

Advertising rates on application. 



ADVERTISING AGENT.— Monthly. Ad- 
vertising. Established 1906. Advertising Agent 
Co., publishers. Subscription, $1; estimated 
circulation, 5,000; 32 pages, 2 columns; length 
of columns, 8 inches; width, 2,1^ inches. Can 
use matrices. Office, 1123 Broadway. 

Advertising rates on application. 



ADVERTISING AND SELLING.—Monthty. 
Business. Estabhshed 1891. Advertising & Selling 
Co., Publishers. Subscription, $2; claimed circula- 
tion, 13,000; 160 pages, 2 columns; length of columns, 
6 inches; width, 25/g inches. Forms close 21st preced- 
ing month. Office, 71 West 23rd Street. 

Advertising rates, S80 per page. Discount 
on time orders. 



NEW YORK 



AERONAUTICS.— Monthly. Aeronautic. Es- 
tablished 1907. Aeronautic Press, publishers. Sub- 
scription, $3; claimed average circulation, 7,000; 64 
pages and cover, 2 columns; length of columns, 5 
inches; width, 2I2 inches. Can use matrices. Office, 
250 West 54th Street. 

Advertising rates, $3 an inch; six months, S17.60; 
one year; $32; one page, one time, $40; y^ and 3 2 pages, 
pro rata. 



AGE. — Every Thursday. Negro. Republican. 
Established 1887. Fortune & Peterson, publish- 
ers. Subscription, $1.50; estimated circulation, 
6,000; 8 pages, 5x22. Office, 4 Cedar Street. 

Advertising rates on application. 



AINSLEE'S MAGAZINE.— Monthly. Liter- 
ary. Established 1897. The Ainslee Maga- 
zine Co., publishers. Subscription, $1.80; guar- 
anteed circulation, 250,000*; 160 pages. 2 col- 
umns; length of columns. 8 inches; width. 2^8 
inches. Forms close third of preceding month. Office, 
Seventh Avenue and Fifteenth Street. 

Advertising rates, agate, $1.25 a line. One 
page, $250; i, i and J pages pro rata. Minimum 
space, 14 lines. Classified, $1 a line. Com- 
bination display rate with Smiths' Magazine, 
and Popular Magazine, .$3.18}<4 per agate line; one 
page, $641.25; Vs, H and l^i pages, pro rata. Classi- 
fied in combined list, 82.61J4 a line. 

See advertisement on page 503. 



AIRCRAFT.— Monthly. Aeronautical. Es- 

tablished 1910. The Lawson Publishing Co., 
publishers. Subscription, $1.50; sworn average 
circulation, 10,299; 44 to 52 pages, 3 columns. Office, 
37 East 28th Street. 

Advertising rates on application. 



ALL STORY MAGAZINE (The).— Monthly. 
Fiction. Established 1905. Frank A. Munsey Co. , 
publishers. Subscription, $1; claimed circulation, 
251,370; 2 columns to page; length of columns, 8 
inches; width, 2^8 inches. Forms close about the 
15th of second preceding month. Office, 175 Fifth 
Avenue. 

Advertising rates, $1.50 per agate line; $200 
per page; J and i pages, pro rata. Classified, 
$1 per agate line. Combination rate with Argosy , 
Railroad Man's Magazine, and Cavalier (The 
Argosy Combination), on application. 

AMATEUR SPORTSMAN.— Monthly. Rec- 
reation. Estabhshed 18SS. Amateur Sportsman 
Co., publishers. Subscription, $1; claimed aver- 
age circulation, 6,000; 32 pages, 3 columns; length 
of columns, 10 inches; width, 23g inches Can 
use matrices. Office, 18-20 East 42d Street. 

Advertising rates, $3 an inch. Discount, 15 
and 30 per cent on 6 and 12 months respectively. 



AMERICA. — Monthly. Spanish. Literary. 
Established 1908. The .\merica Co., publishers. 
Subscription, $4; Claimed aveiage circulation for 
first si.x months in 1910, 25,062; 8 pages and 
cover, 3 columns; length of columns. 10 inches; 
width, 2,1-4 inches. Forms clo.se 15th preceding 
month. Office, Metropolitan Tower. 

Advertising rates, $8.23 per inch; 2 inches, $16.25; 
3 inches, $23.33; 4 inches, $.30.42; 5 inches, $36.67; 
6 inches, $42.92; M page, $47.08; H page, $63.75; H 
page, $75. 



NELSON CHESMAN & CO.'S RATE BOOK. 



149 



NEW YORK 



AMERICA (Succeeding The Messenger). — 
Weekly. Catholic. Religious review. Estab- 
lished 1909. The America Press, publishers. 
Subscription, U. S., $3; Canada, $.3.50; foreign, 
$4; 3 columns to page; length of columns, 10 
inches; width, 2^ inches. Forms close on Tues- 
days preceding. Otfice, 32 Washington Square, 
West. 

Advertising rates, agate, 2.5 cents a line. Dis- 
count, 5, 10 and 20 per cent on 3, 6 and 12 
months, respectively. 



AMERICAN. — Every morning including SUN- 
DAY. Independent. W. R. Hearst, proprietor. 
Subscription, including daily, $6: Sunday, $2.50; 
estimated circulation dailv, 250,000; "(Sundav, 
750,000); 16 to 24 pages (Sunday, 66 to 110 pages), 
7 columns; length of columns, ISfi inches; width, 2J.'8 
inches. Can use matrices. Office, Park Row and 
Broadway. 

Advertising rates, agate, daily, pages 2, 3' 
4 and 5, 55 cents a line; next reading, BO cents; 
full position, 65 cents; regular pages, 50 cents a 
line; next reading, 55 cents; full position, 60 cents. 
Classified, automobiles, 35 cents a line; financial, 
40 cents; publications, 25 cents; medical, 60 cents 
a line. Reading notices, first page, daily, $2,50 
a line; inside pages, $2 a line. Sunday, main 
sheet, display, 65 cents a line; next reading, 70 
cents; full position, 75 cents a line; pages, 2, 3, 4 and 
5, 70 cents a line; next reading, 75 cents; full posi- 
tion, 80 cents a line; run of paper, 60 cents a line; next 
reading, 65 cents; full position, 70 cents a line; business 
notices, 65 cents a line; financial, 60 cents; medical, 
?I ; publications, 50 cents a line; turf and racing, 
75 cents a line. Reading notices, first page, So a line; 
inside pages, $3. Time and space discounts ranging 
from 2J2 per cent on 52 insertions, or 5,000 lines within 
one year, to 10 per cent on 156 insertions, or 20,000 
lines. Double column advertisements must be 
at least 42 lines deep; triple column, 75 lines deep. 



AMERICAN AGRICULTURIST.— E very 
Saturday. Agricultural. Established, 1842. 
Orange .ludd Co., publishers. Subscription, $1; 
sworn average circulation, 145,000; 16 to 40 pages, 4 
columns; length of columns, 13'i inches; (193 lines); 
cover pages, 14 inches long; width, 2'^ inches. Forms 
close Thursday preceding week. Office, 315 Fourth 
Avenue. 

Advertising rates, agate, 60 cents a line each 
insertion. Preferred position, 15 and 25 per cent 
extra. Reading notices, $1.20 a line. The 
AMERICAN AGRICULTURIST issues four edi- 
tions. Middle States edition at New York (Ameri- 
can Agriculturist), Western edition at Chicago, 
(known as the ORANGE JUDD FARMER), the 
Eastern edition at Springfield (known as NEW ENG- 
LAND HOMESTEAD), and Northwest edition, 
at Minneapolis, Minn., (known as NORTHWEST 
FARMSTEAD). Combined sworn circulation, 524,- 
O00_^_conibined advertising rates for the four papers, 
SI. 75 a line. Reading notices in combined list, $3.60 
a line. Classified, rates on application. 



AMERICAN BABY.— See Chicago, 111. 



AMERICAN BANKER.— Every Saturday. 
Financial. Established 1836. Steurer Publish- 
ing Co., publishers. Subscription, $5; claimed 
circulation, 14,000; 80 to 96 pages, 3 columns; 



NEW YORK 



length of columns, 10 inctics; width, 2i inches. 
Can use matrices. Office, 5 Beekman Street. 

Advertising rates, 25 cents a line; one month, 
20 cents; three months, 15 cents; six months, 
12 cents; one year, 10 cents a line, per time; 
one inch, 3 months, $25; one year, $75. 



AMERICAN CABINET MAKER AND UP- 
HOLSTERER.— Every Saturday. Trade. Es- 
tablished 1870. Wm. P. Symonds, publisher. 
Subscription, $1.50; estimated circulation, 5,200; 
20 pages or more, 3 columns; length of columns, 
12 inches; width, 2^ inches. Office, 216 William 
Street. 

Advertising rates, i page, one time. $7; i page, 
$12.50; one page, $25. Further rates on applica- 
tion. 



AMERICAN CITY (The) .—Monthly. Estab- 
lished 1909. The American City Pubhshing Co., 
publishers. Sworn average circulation, 5,000*, 
64 pages, 2 columns; length of columns, 8 inches; 
width, 252 inches. Forms close 20th preceding 
month. Office, 93 Na.ssau Street. 

Advertising rates, $1.50 per inch; $15 per page ; 
34 page, $5; 3^ page, S8; one inch, one year, $12; back 
cover, and pages facing contents, and reading mat- 
ter, -520. 



AMERICAN DRESSMAKER.— Monthly. Fash- 
ions. Established 1910. John J. Mitchell Company, 
publishers. Subscription, So; 40 pages, 10x15. Office, 
4143 West 25th Street. 

Advertising rates on application. 



AMERICAN ECONOMIST.— Every Friday. 
Economic. Established 1888. American Pro- 
tective Tariff League, publishers. Subscription, 
$2; claimed circulation, 9,393; 16 pages, 3 col- 
umns; length of columns, 10 inches; width, 2i 
inches. Office, 339 Broadway. 

Advertising rates, $2 an inch; one month, $8; 
three months, $21; six months, $35; one year, $60. 



AMERICAN FURRIER.— Monthly, except 
December and January. English, German and 
French. Fashions. Established 1907. The 
Jno. J. Mitchell Co., publishers. Subscription, 
S20; estimated circulation, 6,000; 16 pages, 12x17. 
Forms close 10th preceding month. Office, 41-43 
West 25th Street. 

Advertising rates, i page, $10; i page, $15; 
i page, $25; one page, $40. Discount on yearly 
contracts. 



AMERICAN GOLFER (The).— Monthlv. Golf. 
Established 1908. The American Golfer (Inc.), 
publishers. Subscription, $3; 64 to 96 pages, 2 
columns; length of columns, 8 inches; width, 
2x\i inches. Office, 49 Liberty Street. 

Advertising rates, $4 an inch; $60 per page; J^, 
H and 3^ pages pro rata. DLscount, 5 and 10 
per cent on 6 and 12 months respectively. 



AMERICAN HATTER. — Monthly (27th). 
Trade. Established 1872. The Hat Trade Pub- 
lishing Co., publishers. Subscription, S2; claimed 
average circulation, 5,500; 135 pages, 2 columns 



150 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



length of columns, 10 inches; width, 3J4 inches. 
Forms close 15th of current month. Office, 13 Astor 
Place. 

Advertising rates, % page, one time, $13; I4 page, 
S20; !'2 page, $35; one page, $60. Discount on 4 or 
more insertions. 



AMERICAN HEBREW AND JEWISH 
MESSENGER.— Every Friday. Religious and 
Literary. Established 1879. The American 
Hebrew Publishing Co., publishers. Sub- 
scription, $3. Refuses to quote circulation; 3 
columns to page; length of columns, IIM inches; 
width, 14 ems. Can use matrices. Forms close 
Thursday preceding. Office, 489 Fifth Avenue. 

Advertising rates, agate, 25 cents a line; educa- 
tional and summer resorts, agate, 10 cents a line; 
publishers, 15 cents; financial and insurance, 30 
cents a line. Discount, three months, 10 per 
cent; six months, 15 per cent; nine months, 20 
per cent; one year, 25 per cent. Reading notices, 
50 cents and SI per agate line. 



AMERICAN HOMES AND GARDENS.— 
Monthly. Literary. Established as Scientific 
American Architects and Builders edition, 1885. 
Munn & Co., (Inc.), publishers. Subscription, $3; 
Refuses circulation statement; 68 pages, 3 columns; 
length of columns, 12 inches; width, 2?4 inches. 
Forms close 5th of preceding month. Office, 361 
Broadway. 

Advertising rates, agate, 35 cents a line; } 
page (126 lines), one time, $33.75; i page (one 
column), $45; i page, $67.50; one page, $135; 
Standard Magazine measurements, $4.90 per 
inch; J page (4 inches), $15; i page, $30; one 
page, $60. Discount, 5, 10 and 15 per cent on 
3, 6 and 12 consecutive months, respectively. 



AMERICAN INDUSTRIES.— Monthly. In- 
dustrial. Establi-shed 1902. National Associa- 
tion of Manufacturers, publishers. Subscription, 
$1; claimed circulation, 15,000; 48 pages, 3 col- 
umns; length of columns, 10 inches. Forms close 
20th preceding date of issue. Office, 30 Church Street. 

Advertising rates, agate, one inch or more, 
25 cents a line; one page. $80; i. J and i pages, 
pro rata; 5, and 10 per cent discount on 
6 and 12 insertions, respectively. 



AMERICAN LADIES' TAILOR.— Monthly, 
except June and July. Fashions. Established 
1903. The Jno. J. Mitchell Co., publishers. Sub- 
scription, 125; estimated circulation, 12,000; 32 to 48 
pages. Forms close 10th of preceding month. Office, 
41-43 West 25th Street. 



AMERICAN JOURNAL OF SURGERY.— 
Monthly. Practical Surgery. Estabhshed 1887. 
The Surgery Publishing Co., publishers. Sub- 
scription, $1; claimed circulation, 22,000; 100 
pages; size of page, 8Jxll f inches, p^orms close, 
15th preceding month. Office, 92 William Street. 

.Advertising rates, 1 inch, one time, $10; three 
months, $20; six months, $35; one year, $65; 
i page, one time, $15; i page, $20; i page, $35; 
one cage, $60. 



NEW YORK 



Advertising rates, J^ page, one time, $20; 
14 page, $30; one page, $50; discount on yearly 
contracts. 



AMERICAN MAGAZINE (The).— Monthly. 
I-iterary. Established 1870. The Phillips Pub- 
lishing Co., publishers. Subscription, $1.50; 
claimed average circulation for year 1910, 315,292; 
2 columns to page; length of columns, 8 inches; width, 
27iT inches. Forms close 27th of second preceding 
month. Office, 381 Fourth Avenue. 

Advertising rates, agate, 7 lines, or more, $1.50 
a line. One page, one time, $312; J-g, }4 and H 
pages, pro rata. Special rate to publishers, 
$249.60 per page; J/g, J^ and 14 pages pro rata; 
per line, $1.20. Special rate for schools. 



AMERICAN MEDICINE.— Monthly ('25th). 
Medical. Established 1900. Aiperican Medical 
Publishing Co., publishers. Subscription, $1; claimed 
circulation, 20,000; 108 pages, 2 columas; length of 
columns, 8 inches; width, 25g inches. Office, 84 
William Street. 

Advertising rates, }/s page, one time, $12; }4 page, 
$20; ^ page, .*36; one page, $60; no time discounts. 



AMERICAN MESSENGER (The).— Monthly. 
Religious. Interdenominational. E s t a b- 
lished 1843. American Tract -Society, publishers. 
Subscription, 50 cents; refuses to quote circulation; 
20 pages, or more, 4 columns; length of columns, 
12J4 inches; width, 2,1,4 inches. Forms clo.se 10th 
preceding month. Office, 150 Nassau Street. 

Advertising rates, agate, 2l) cents a line. Dis- 
count, 500 lines, 20 per cent; 1,000 lines, 30 per 
cent. 



AMERICAN MISSIONARY (Official organ 
of the Congregational Church in the U. S. A.).^ 
Monthly. Religious. Established 1909. Sub- 
scription, 50 cents; claimed average circulation, 
for year 1910. 40,533; 64 pages, or more, 2 columns, 
length of columns, 8 inches; width, 2)-4 inches. Form.= 
close 15th preceding month. Office, 289 Fourtli 
Avenue. 

Advertising rates, agate, 20 cents a line; per page, 
$40; 14 and ,'2 Pages, pro rata. (Minimum .space, 
one inch.) 



AMERICAN MOTORIST.— Monthly. Motoring. 
Established 1909. American .\utomobile Associa- 
tion Publishing Co., publishers. Subscription, 50 
cents; guaranteed circulation, 3:^,000 net; 64 pages, 3 
columns; length of columns, Q^g inches; width 2^j 
inches. Office, 437 Fifth Avenue. 

Advertising rates, ^\ page, $13; t^ page, $16; 's 



page, $24.50; 14 page, .$42; 
one page, $140. 



'/a page. 



$60; 



2 page in; 



.\MERICAN SUNDAY (MONTHLY) MAGA- 
ZINE. — Monthly, issued first Sunday of each month 
with the New York .American, Boston American, and 
Chicago Examiner, and the second Sunday of each 
month with the San Francisco Examiner and Los 
Angeles Examiner. Circulation guaranteed, 2,000,000; 
24 pages, and cover, tabloic form 10^x14 inches. 

Advertising rates, 5 lines or more, $5 per agate 
line, 2d .and 3d cov-ers in black and white, $4, .500; 
back cover in two colors, $5,000. 



NELSON CHESMAN & CO.'S RATE BOOK. 



151 



NEW YORK 



AMERICAN TAILOR AND CUTTER.— 

Monthly (loth). Trade. Technical. Estab- 
lished 1879. Jno. J. Mitchell Co., publisher.'!. 
Subscription, S3; estimated circulation, 11,000; 40 
to 56 pages, 2 columns; length of columns, 9 inches; 
width, 20 picas. Can use matrices. Forms clo.se 
first of current month. Office, 41-43 West 25th Street. 
Advertising rates, i page, one time, $12.50; 
i page, $17.50; one page, $30. Discount on 
yearly contracts. 



AMERIKA. — Fortnightly on Saturdays. Ger- 
man. Literary. Estimated circulation, 50,000; 
3 columns to page; length of columns, 10 inches; 
width, 2i inches. Forms close 3 weeks in ad- 
vance. Office, 5 Beekman Street. 

Advertising rates, agate, 30 cents a line; per 
page (420 lines), $100; 2d or 3d cover pages, $150; 
back cover, (2 colors), $200; Discount, six 
months (13 insertions), 10 per cent; one year, 20 per 
cent. 



AMERIKAI MAGYAR NEPSZAVA.— Every 
morning except Sunday. Magyar (Hungarian). 
Independent. Established 1899. Geza D Berko, 
publisher. Subscription, S4; claimed circulation, 
exceeding 18,000; 8 to 16 pages, 7 columns; length of 
columns, 21 inches; width, 2J4 inches. Can use ma- 
trices. Office, 198 East 10th Street. 

Advertising rates. 10 cents a line; preferred 
position, 5 cents a line, extra. Discount, 8,000 
lines, 10 per cent; 5.000 lines, 15 per cent; 7,500 
lines, 25 per cent; 10,000 lines, 30 per cent; 15,000 
lines, 35 per cent; 25,000 lines, 45 per cent. 
Classified, business opportunities, 10 cents a 
line; financial, 25 cents; for sale, 10 cents: hotels, 
15 cents; schools, 15 cents; medical, 25 cents; 
personals, 25 cents. 

AMERIKANER (Der).— E very Friday. 
Yiddish. The Jewish Press Publishing Co., pub- 
lishers. Subscription, $2: sworn average circu- 
lation for four months ending April 28, 1911, 
30,604*; 32 pages. Office, 189 East Broadway. 

Advertising rates, agate 15 cents a line; finan- 
cial, 30 cents a line; educational, 10 cents a line. 
Reading notices, 30 to 50 cents a line, according 
to location. 



AMERIKANISCHER BOTSCHAFTER. — 
Monthly. German. Interdenominational. Es- 
tablished 1846. American Tract Society, pub- 
lishers. Subscription, 35 cents; claimed circula- 
tion, 17,390; 12 to 16 pages, 4 columns; length 
of columns I'H inches; width, 2i inches. Forms 
close third of preceding month. Office, 150 
Nas.sau Street. 

Advertising rates, agate, 10 cents a line. No 
discount for time or space. 



AMERIKANI.SCHE S C H W E I Z E R ZEI- 

TUNG. — Every Saturday. German-Swiss 
Independent. Established 1868. Swiss Pub- 
lishing Co. of New York, publishers. Subscrip- 
tion, $2; claimed circulation, 15,000; 8 pages, 7 
columns; length of columns, 20 inches; width, 2i 
inches. Can use matrices. Office, 187 Green- 
wich Street. 

Advertising rates, per line, nonpareil, 20 cents 
Special notices, 30 cents; one inch, one time, $2; 
subsequent insertions, $1; one inch, three months, 
§8; six months. $15; one vear, $25. 



NEW YORK 



ARALDO ITALIANO (I/).— Every morning 
except Mondav. Italian. Independent Democratic. 
Established 1892. L'Araldo Italiano Publishing 
Co., publishers. Subscription, S6; claimed circula- 
tion, 35,000; 8 to 16 pages, 7 columns; length of col- 
umns, 20M inches; width, 234 inches. Office, 243 
Canal Street. 

Advertising rates, nonpareil, from $1 to $3 
an inch, according to location. Reading notices, 
10 to 50 cents a line according to page. 



ARBEITER.— Every Saturday. Hebrew. So- 
cialist. Labor. Established 1905. Socialist Labor 
Club, publishers. Subscription, 50 cents; 8 pages. 
17x21. Office, 28 City Hall Place. 

Advertising rates on application. 



ARBETAREN.— Every Thursday. Swedish. 
Labor. Subscription, SI. 50; 8 pages, 17x21. Office, 
2-4-6 New Reade Street. 

Advertising rates on application. 



ARCHITECTURE AND BUILDING.— Month- 
Iv. Contemporary Architectural Construction. Es- 
tablished 1882. The Wm. T. Comstock Co., publish- 
ers. Subscription, 82; claimed average circulation, 
6,000; 96 pages, 2 columns; length of columns, 8 inches; 
width, 2K> inches. Office, 23 Warren Street. 

Advertising rates, J/g page, $10; M page, $18; 
''2 page, $35; one page, $60. Discount, 5, 10 and 
20 per cent on 3, 6 and 12 months, respectively. 

ARCHITECTURAL RECORD.— M o n t hly. 
Architectural. Established 1890. Architectural 
Record Co., publishers. Subscription, $3; claimed 
circulation, exceeding 9,000; 2 columns to page; 
length of columns, 8 inches; width, 2| inches. 
Can use matrices. Office, 11 East 24th Street. 

Advertising rates, tb page, per year, con- 
secutive insertions, $60; i page, $110; i page, $190; 
^ page, $360; one page, $600. Minimum space, 
one inch. 



ARCHITECTURE.— Monthly (15th). P r o- 
fessional. Established 1899. Forbes & Co., 
(Ltd.), publishers. .Subscription, $5; circulation 
not given; 76 pages (with ten plates), 2 columns; 
length of columns, 10 inches; width, 3J^ inches. 
Office, 527 Fifth Avenue. 

Advertising rates, Js page, per insertion, $10; 14 
page, $20; 'A page, $40; 1 page, $75. 



ARCHIVES OF PEDIATRICS.— Monthly. 
Medical. Established 1884. E. B. Treat & Co., 
publishers. Subscription, $3; claimed circula- 
tion, 7,000; 112 pages, 2 columns; length of col- 
umns, 8 inches; width, 23^ inches. Forms close 
10th preceding month. Office, 241-243 West 
23d Street. 

Advertising rates, i page, one time, $4.50; J 
page, S8; i page, $14; one page, $25. Reduced 
rates for continued insertions. 



ARGOSY (The).— Monthly. Fiction. Es- 
tablished 1882. The Frank A. Munsey Co., pubr 
Ushers. Subscription, $1; claimed circulation, 
503,638; 192 pages, 2 columns; length of col- 
umns, 8 inches; width, 2J^ inches. Forms close 
21st of seconti preceding nioiitli. Office, 175 
Fifth -Vveiuie. 



152 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



Advertising rates, agate, $2 a line; S300 per 
page; J and i pages, pro rata. Classified, $1.50 
a line. Special combination rate with All Story 
Magazine, Railroad Man's Magazine, and the 
Cavalier (The Argosy Combination) furnished 
on application. Minimum space, one inch. 



ARMY AND NAVY CRITIC (The).— Every 
Wednesday. Military and Naval. The Military 
Naval Corporation, publishers. 8 pages, 7 columns 
Office, 50 Church Street. 

Advertising rates, agate, 15 cents a line; H col- 
umn, SIO; H column, $15; one column, S25; H page, 
$45; Vi page $60; one page, $100. 



ARMY AND NAVY JOURNAL.— Every Sat- 
urday. Military and Naval. Established 1863. 
W. C. & F. P. Church, publishers. Subscription, 
$6; sworn average circulation for three months ending 
March 31, 1911, 10,921; 28 to 32 pages, 3 and 4 columns; 
length of columns, 14 inches; width, 3 and 2J4 inches. 
Can use matrices. Forms close Wednesday noon 
preceding. Office, 20 Vesey Street. 

Advertising rates, standard width of columns 
(4 columns to page), agate, per line, one time, 
25 cents. Further rates on application. 



NEW YORK 



ARTS AND DECORATION.— Monthly. 
Home Making. Established 1910. Adam Budge 
(Inc.), publisher. Subscription, $2; claimed circula- 
tion, 20,000; 48 pages, 3 columns; length of columns, 
10 inches; width, 2', s inches. Forms close 5th pre- 
ceding month. Office, 114 West 32d Street. 

Advertising rates, .55 an inch; j-g page, one time, 
$15; 14 page, $30; H page, $60; one page, $120. Dis- 
count, 5 and 10 per cent on 6 and 12 months respec- 
tively, or 10 per cent on 3 pages, or more, to be used 
within one year. 



ART DE LA MODE (Le).— Monthly. Fash- 
ions. Established 1882. The Morse-Broughton 
Co., publishers. Subscription, $3.50; sworn cir- 
culation, 30,000*; 26 to 34 pages, 4 columns; 
length of columns, 14S inches; width, 214 inches. 
Forms close first of preceding month. Office, 8-18 
West 38th Street. 

Advertising rates, 40 cents per agate line; 100 
lines, or more, 35 cents a line; one page, (800 
lines), $280; J^, J^, and }^ pages, pro rata. 
No discount for time or space. 



ASSOCIATED SUNDAY MAGAZINES, 
(Inc). — Issued every week, co-operatively by 
and as a part of the Sunday issues of Chicago 
Record-Herald, St. Louis Republic, Philadelphia 
Press, Pittsburgh Post, New York Tribune, Boston 
Post, Washington Star, Minneapolis Journal, 
Denver News, Buffalo Courier, Detroit News- 
Tribune and Baltimore Sun. (Subject to change.) 
Sworn average circulation, for three months ending 
March, 31, 1911, 1,385,685*; guaranteed minimum cir- 
culation, 1,300,000; length of columns, 12J^ inches; 
width, 234 inches. Forms close Monday noon, 4 weeks 
in advance from the previous Sunday. Office, 1 
Madison Avenue. 

-Advertising rates, $4 per agate line; one page, 
(720 lines), one time, $2,500; }4 and }4 page, pro rata. 
(Minimum space, 5 lines.) Back cover page, .$2,900; 
center double page, black only, $5,000; center double 
page, (2 colors), $5,400. 

See advertisement on page 469. 



ASSOCIATION .lEWELER.— Monthly. 
Trade. Established 1900. Frederick Boger Publish- 
ing Co., publishers. Subscription, 50 cents; estima- 
ted circulation, 5,000; 52 pages, 3 columns; length 
of columns, 10 inches; width, 14 ems. Office, 
1 Maiden Lane. 

Advertising rates, $2 an inch; 1/16 page, $3.75; 
J^ page, $7; }4 page, $13; H page, $25; one page 
$45. 



ASSOCIATION MEN.— Monthly. Y. M. C. 
A. Established 1875 International Committee 
Y. M. C. A., publishers. Subscription, $1; 
claimed average circulation for three months ending 
.\pril, 1911,-21,080; 72 pages, 2 columns; length of col- 
umns, 8 inches; width, 2Ji inches. Forms close 5th 
preceding month. Can use matrices. Office, 124 
East 28th Street. 

Advertising rates, agate, 40 cents a line; M page, 
$15; }^ page, $25; one page, $50. 



ATHLETIC CLUB JOURNAL.— See Winged 
Post, New York City. 



ATLANTIS. — Every evening except Sunday. 
Greek. News. Political. Established 1894. 
Atlantis (Inc.), publishers. Subscription, $4; 
guaranteed average circulation, 18,273* net; 8 and 12 
pages, 7 columns; length of columns, 203^ inches; 
width, 2)^ inches. Office, 113-117 West 31st 
Street. 

Advertising rates, $1.50 an inch; 10 times, $1.25; 
three months, $1; six months, 90 cents; one year, 
84 cents an inch, per time. Special rates for open 
space contracts. Classified, 2 cents a word. No 
charge for translation. 

Also publishes a monthly edition. Circulation, 
10,000. Forms close 10 days in advance. 

Advertising rates, $60 per page; }4, M and '4 
pages pro rata, with discount on 3 months and 
over. 



AUTO MECHANICS.— Semi-Monthly. Estab- 
lished 1903. Auto Mechanics Publishing Co., publish- 
ers. Subscription, $1; claimed average circula- 
tion, 6,300; 48 pages, 2 columns; length of columns, 
8 inches; width, 2^ inches. Forms close 10th 
of current month. (3ffice, 1931 Broadway. 

Advertising rates, jS; page, one time, $5; ]yg page, 
$8; J.-4 page, $12; J^ page, $22; one page, $40. Discount 
on 6 or more insertions. Cla.ssified, 15 cents a line. 

See advertisement on page 468. 



AUTOMOBILE The).— Every Thursday. 
Established 1897. The Class Journal Co.. pub- 
lishers. Subscription, $3; claimed average cir- 
culation, 20,700; 150 pages, 2 columns; length of col- 
umns, 10 inches; width, 3J4 inches. Forms clo.se 
Thursdav, one week in advance. Office, 239 West 
39th Street. 

Advertising rates on application. 



AUTOMOBILE DEALER AND REPAIRER. 
—Monthly. Mechanical. Motor-Vehicle Publishing 
Co., publishers. Subscription, $1; claimed average 
circulation exceeding 27,000; 80 pages, 3 columns: 
length of columns, 10 inches; width, 214 inches. 
Office, 24 Murray Street. 

Advertising rates $8 an inch; with discount on 
3 months or longer and for .space, furnished on ap- 
plication. 



NELSON CHESMAN & CO.'S RATE BOOK. 



153 



NEW YORK 



AUTOMOBILE TOPICS.— Every Saturday. 
Automobiles. Established 1900. Automobile 
Topics (Inc.), publishers. Subscription, $2; 
claimed average circulation, 14.500; 64 pages, 

2 columns; length of columns, 8Js inches; width, 

3 inches. Forms close Tuesdays preceding. Can use 
matricss. Office, 103 Park Avenue. 

Advertising rates, (,s page one inch) one 
time, S6.50; ^i page, S13; }.i page, $22.50; "i page, 
$37.50; one page, $60. Discount on 13 or more inser- 
tions. Classified, 20 cents a line (8 words). 



BADISCHE LANDES-ZEITUNG.— E very 
Saturday. German. Independent. Established 
1890. R. Siller & Co., publishers. Subscrip- 
tion, $2.50; estimated circulation, 5,000; 8 
pages, 6 columns; length of columns, 2u incties; 
width, 2i inches. Office, 35-.37 Frankfort Street. 

Advertising rates, $20 per inch per year. 



BAKERS' REVIEW.— Monthly. Trade. Es- 
tablished 1898. Wm. R. Gregory Co , publishers. 
Subscription, $1; sworn average circulation for 
year 1910, 7,658*; 120 pages, 2 columns; length 
of columns, 10 inches; width, 3i inches. Forms 
close 15th preceding month. Office, Whitehall 
Building. 

Advertising rates, 1-16 page, one time, $4.40; 
Jpage, $8; i page, $14; ^ page, $27; one page, 
$50. Discount, 10, 15 and 25 per cent on 3, 
6 and 12 months, respectively. 



BANKER'S HOME MAGAZINE.— Monthly. 
Literary and Banking. Established 1905. G. & H. 
Publishing Co., publishers. Subscription, SI; esti- 
mated circulation, 8,500; 100 pages, 6.\9. Office, 22 
Pine Street. 

Advertising rates on application. 



BANKERS' MAGAZINE.— Monthl.v. Bank- 
ing. Established 1846. Bankers' Publishing 
Co., publishers. Subscription, .$5; claimed circula- 
tion, 7,750; 200 pages, 2 columns; length of columns, 
8 inches; width, 214 inches. Can use matrices. 
Office, 90 William Street. 



BANKING LAW JOURNAL (The).— Month- 
ly. Legal and Financial. Established 1S89. 
Banking Law Journal Co., publishers. Subscription, 
S4; estimated circulation, 6,000; 112 pages, 1 column; 
length of column, 8 inches; width, 4)^2 inches. 
Office, 27 Thames Street. 

Advertising rates on application. 



B.\RBERS' JOURNAL.— Monthly. Barbers. 
Established 1902. Barbers' Journal Publishing 
Co., publishers. Subscription, $1; claimed circula- 
tion, 8,000; 48 pages, 2 columns; length of columns, 
91/2 inches; width, Vi inches. Forms close 15th 
preceding publication. Office, 140 Liberty Street. 

Advertising rates $3 an inch, with discount 
for six months and longer, and for space. 



BARTON'S AGRICULTURAL REVIEW.— 
Semi-Monthly. Agricultural. Established 1910. 
Barton Press Co., publishers. Sub.scription, .50 cents; 
1 pages, 9x12. Office, 33-35 Liberty Street. 

Advertising rates on application. 



NEW YORK 



BENJAMIN AND KENTNOR COMPANY. 

See advertisement on page 564. 



BENZIGER'S MAGAZINE.— M o n t h I y . 
Catholic. Family. Established 1 898. Benziger 
Brothers, publishers- Subscription, $2; esti- 
mated circulation, 70,000; 36 pages and cover, 
4 columns; length of columns, 13i inches; width, 
2i inches. Can use matrices. Forms close 
first of preceding month. Office, 36-38 Bar- 
clay Street. 

Advertising rates, agate, 50 cents a line; 300 
lines within one year, 48 cents; 600 lines, 46 
cents: 900 lines. 44 cents; 1,200 lines, 42 cents a 
ine. No discount. Reading notices, $1 per 
agate line. 



BIBLE STUDENT AND 
- — Monthly. Undenominational, 
of North America, publishers. 
$1; claimed circulation, 6,000; 80 
Office, Bible House. 

Advertising rates on application. 



TEACHER. 
Bible League 
Subscription, 

pages, 7x10. 



BICYCLING WORLD AND MOTOR-CYCLE 
REVIEW —Every Saturday. Established 1877. 
Bicycling World Co., publishers. Subscription, $2; 
estimated circulation, 8,000; 40 pages or more, 3 col- 
umns; length of columns, 10 inches; width, 2}^e inches. 
Can use matrices. Forms close Monday preceding. 
Office, Tribune Building. 

.Advertising rates, one inch, one time, $5; three 
months, ?4; six months, $3.50; one year, $3 per inch, 
per time; 2 inches one time, $8; three months, $7; 
six months, S6; 52 times, $5 per time. 



BIT AND SPUR.— Monthly. Sports. Estab- 
lished 1902. Argus Company, publishers. Sub- 
scription, $3; estimated circulation, 5,000; 40 pages, 
9x12 Office, 389 Fifth Avenue. 

Advertising rates on application. 



BOLLETTINO DELLA SERA.— Every eve- 
ning except Sunday, AMERIC.\, Sunday morn- 
ing. Italian. Republican. Frugone Balletto and 
Pellegatti Printing and publishing Co., publishers. 
Subscription, daily, $4; Sunday, $2; claimed cir- 
culation, daily, 47,000; Sunday, estimated cir- 
culation, 25,000; 8 pages; length of columns, 20 
inches; width, 2 inches. Office, 178 Park Row. 

Advertising rates, daily, $1 an inch each inser- 
tion. Sunday, display rates on application. 



BOND BUYER.— Every morning except Sun- 
day and holidavs and WEEKLY, Saturdays. Finan- 
cial. Established 1891. The Bond Buyer Co., 
publishers. Claimed circulation, for weekly, 5,000; 
daily, 8 pages; weekly, 96 pages, 3 columns; length 
of columns, 10 inches; width, 3 inches. Office, 25 West 
Broadway. 

Advertising rates on application. 



BON TON (Le).— Monthly. Fashions. Es- 
tablished 1851. S. T. Taylor Co., publishers. 
Subscription, $3.50; estimated circulation, 60,000; 
19 pages, 4 columns; length of columns, 14 inches; 



154 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



■width, 2\i inches. Forms close 14th of second pre- 
ceding month. Office, 13-15 West 34th Street. 

Advertising rates, agate, 65 cents a line; yi 
page, one time, $100; i page, $200; one page, 
$350; 4th cover page, in colors, $500; in black, 
$400. Discount, 10 per cent on yearly contracts. 



BOOKMAN (Tlie).— Monthly. Literary. 
Dodd, Mead & Co., publishers. Established 1895. 
claimed average circulation, 25,000; 180 pages, 2 
columns; length of columns, 8 inches; width, 23-2 
inches. Can use matrices. Forms close 10th of 
preceding month. Office, 372 Fifth Avenue. 

Advertising rates, per agate hne, 40 cents; one 
page, $75; \ and i pages, pro rata. Discount, 
three months, 5 per cent; six months, 10 per cent; 
one year, or 3 page.s or more, used within one 
year, 20 per cent. 



BOOKSELLER, NEWSDEALER AND STA- 
TIONER,— Semi-Monthly (1st and ISth"). Trade 
Established 1893. Edwin O. Chapman, pub- 
lisher. Subscription, $1; claimed average cir- 
culation, 7,200; 32 to 128 pages, 2 columns; length 
of columns, 8M inches; width, 25^ inches. Office, 
156 Fifth Avenue. 

Advertising rates, $2.25 an inch; 6 times 
$12 50; 12 times, $23; 24 times (one year), $40 
J page, one time, $4.50; i page, $8; ^ page, $14 
one page, $25. 



BRONX HOME NEWS.— Every Thursday. 
Local. Established 1906. Bronx Home News 
Publishing Co., publishers. Subscription, $1; 
sworn average circulation for vear 1910, 32,175*; 
12 pages, 17x21. Office, 373 East 148th Street. 

Advertising rates on application. 



BUDD, COMPANY. (THE JOHN) 

See advertisement on pages 478, 479 and 480. 



BUSINESS JOURNAL (The).— Monthly. Ed- 
ucational. Established 1877. Subscription, $1; 
decline to quote circulation; 48 pages, 3 columns; 
length of columns, 10 inches; width, 2^ inches. 
Forms close 10th preceding month. Office, Tribune 
Building. 

Advertising rates, on application. 



BUTCHERS' ADVOCATE AND MARKET 
JOURNAL.— Every Wednesday. Trade. Es- 
tablished 1879. Butchers' .\dvocate Co., pub- 
lishers. Subscription, $2; estimated circulation, 
9,500; 44 cages, 9x13. Office, 203 Broadway. 

Advertising rates, on application. 



BUTTERICK TRIO (The)— Monthly. Em- 
bracing The Delineator, The Designer and New 
Idea Woman's Magazine, guaranteed average circula- 
tion for first four months in 1911, 1,377,290*; closing 
date for The Trio, 5th of second preceding month. 
Office, Butterick Building. 

For advertising rates and further particulars 
see Delineator, New York City. 



BUTTERICK TRIO FASHION QUARTER- 
LIES. — Embracing Butterick Fashions, Stand- 
ard Fashion Book and New Ideas in Fashions. 



NEW YORK 



Forms close as follows: June 20th for fall Quarterly, 
out August 15th; August 20th for Winter Quarterly, 
out October 15th; November 20th for Spring Quar- 
terly, out February 15th; February 20th for Summer 
Quarterly, out April 15th. (Circulation, 500,000). 
Office, Butterick Building. 

Advertising rates, $1,200 per page; i and ^ 
pages pro rata. Minimum space \ page, which 
must be 100 lines double column. 



CALEDONIAN (The). — Monthly (28th). 
Scotch-American. Family, Established 1901. 
Caledonian Publishing Co,, publishers. Sub- 
scription, $1; claimed circulation, 8,500; 52 to 68 
pages, 2 columns; length of columns, 8 inches; width, 
2y2 inches. Office, Bible House. 

Advertising rates, yV page, one time, $2.50; J^ 
page, $4.50; % page, S8; }^ page, $15; one page, $30. 
Cover pages, outside, $50; inside cover pages, $40. 



CALL.— Every Morning including SUNDAY. 
Labor and Socialist. Established 1908. Working 
Men's Co-operative Publishing Association, (Inc), 
publishers, claimed circulation, dailv, 32,000; Sunday 
29,000; daily, 6 pages; Sunday, 6 to 16 pages, 7 col- 
umns; length of columns, 20? inches; width, 2% 
inches. Can use matrices. Office, 409 Pearl Street. 

Advertising rates on application. 



CASSELL'S LITTLE FOLKS. (A 
edition). — Monthly. Juvenile. Cassell 
(Limited), publishers. Subscription, 
estimated circulation, 18,700; 80 pages 
umns; length of columns. 8 inches; wi 
inches. Forms close 8th preceding month. 
43-45 East Nineteenth Street. 

Advertising rates, agate, 25 cents a 
page (2 inches), one time. $5; ^ page, $9; 
$17.50; one page, $30. Discount, 20 per 
3 pages, or more, used within one jear. 



mencan 
& Co. 

$1.50; 

2 col- 
dth. 2J 

Office, 

line; J 
h page, 
cent on 



CASSIER'S MAGAZINE.— Monthly. Engi- 
neering. Established 1891. The Cassier's Mag- 
azine Co., publishers. Subscription, $3; esti- 
mated circulation, 7,500; 154 pages, 2 columns; 
length of columns, 8 inches; width, 2\ inches. 
Forms close 15th preceding month. Office, 12 
West 31st Street. 

Advertising rates, one inch singJe column, one 
year, $65; Jj page, one year, $120; J^ page, one 
year, $180; J-^ page, one year, $36t); one page, 
one j-ear, $660. 



CATERER (The) and HOTEL PROPRIE- 
TORS GAZETTE.— Monthly. Technical. Food 
news for Hotels, Clubs, and Restaurants. Estab 
lished 1893. Caterer Publishing Co., publishers. 
Subscription, $2; claimed average circulation, 16,310; 
84 pages, 2 columns; length of columns, 9i 
inches; width, 17 ems pica. i<orms close 20th 
preceding month. Can use matrices. Office, 
1493-99 Broadway. 

Advertising rates on application. 

CATHOLIC NEWS.— Every Saturday. Cath- 
olic. Established 1886. Catholic News Pub- 
lishing Co., publishers. Subscription, $1; guar- 
anteed circulation, exceeding 100,000; 20 page.«, 
4 columns; length of columns, 15^ inches; width, 
2i inches. Can use matrices. Office, 27 Spruce 
Street. 



NELSON CHESMAN & CO.'S RATE BOOK. 



155 



NEW YORK 



Advertising rates, agate, one time, 25 cents per 
line. Reading notices, 50 cents. No discount 
for time or space. 



CATHOLIC WORLD.— Monthly. Literature 
and Science. Established 1805. Paulist Fathers, 
publishers. Subscription, $3; will not quote cir- 
circulation; 160 pages, 2 columns; length of col- 
umns, 8 inches; width, 2!^ inches. Forms close 
15th preceding month. Office, 120 West 60th 
Street. 

Advertising rates, agate, \ page (14 lines) , 
one time, $2.50; K page, $5; 34 page, $10; J^ page, 
$20; one page, $40; preferred position, 10 per 
cent extra. Nodiscountfor time or space. Special 
rates for publishers and schools. 



CAVALIER (The).— Monthly. Fiction. Es- 
tablished 1908. Frank A. Munsey Co., publish- 
ers. Subscription, $1; claimed circulation, 125,- 
966; 2 columns to page; length of columns, 8 
inches; width, 2^ inches. Forms close about 
the 27th of second preceding month. Office, 175 
Fifth Avenue. 

Advertising rates, agate, 75 cents a line; 1 page, 
$100; 34 and J-^ pages, pro rata. Classified, 50 
cents a line. Special combination rate with 
Argosy, Railroad Man's Magazine and All Story 
magazine. (The Argosy Combination). 



CEMENT AGE (With which is combined Concrete 
Enginering). — Monthly. Devoted to the uses of 
cement. Established 1904. Cement Age Co., pub- 
lishers. Subscription, $1.50; 120 pages, 7MxlOJ^. 
Office, 30 Church Street. 



Advertising rates, ts page, one time, S9; J 
$14; J4 page, S22; }4 page, S35; one page, 
rates, on application. 



8 page, 
. Further 



CENTURY MAGAZINE (The).— Monthly. 
Literary. Established 1870. The Century Co., 
publishers. Subscription, $4; estimated circu- 
lation 125,000; 168 pages, 2 columns; length of 
columns, 71 inches; width, 2 9-16 inches. 
Forms close 30th of second preceding month. 
Office, 33 East Seventeenth Street. 

Advertising rates, agate, each insertion, per 
line, $1.50; one page, one time, $250; i and i 
pages, pro rata. Discount, 5 per cent on three 
months: 10 per cent on six months; 15 per cent 
on nine months; 25 per cent on one year. Six 
pages or more, used within one year, entitled to 
yearly discount; special rates for schools, $15 
per inch; i inch (minimum space), pro rata (no 
discount). Combination rate. Century and St. 
Nicholas Magazines, 3 pages in each publication, 
$300 per page. 

CHIEF (The).— Every Saturday. Civil Ser- 
vice. Established 1897. The Chief Publishing Co., 
publishers. Subscription, $2.50; sworn average 
circulation for three months ending March 31. 
1911, 69,137; 12 pages, 7 columns; length of 
columns, 20 inches; width, 2 J inches. Forms 
close Wednesday noon preceding. Can use 
matrices. Office, 45 Centre Street. 

Advertising rates, agate, 20 cents a line; finan- 
cial, 40 cents a line. Reading notices, 40 cents 
a line; first page, 50 cents a line; business cards, 



NEW YORK 



not less than one year, no change of copy, per 
inch, $72.80. Open space, within one year, 
1,000 lines, 13 cents a line; 3,000 lines, 10 cents; 
5,000 lines, 8 cents; 10,000 lines, or more, 7 cents 
a line. Classified, one inch cards, one year, $50. 
See advertisement on page 429. 



CHRISTIAN ADVOCATE.— Every Thursday. 
Methodist Episcopal. Established 1826. The 
Methodist Book Concern, publishers. Subscrip- 
tion, $2.50; estimated circulation, 32,500; 40 
pages, 3 columns; length of columns, 112 
inches; width, 2i inches. Can use matrices. 
Forms close one week in advance. Office, 150 
Fifth Avenue. 

Advertising rates, agate, 5 lines or more, 30 
cents per line; 500 lines, or 13 times, 27 cents; 
1,000 lines, or 26 times, 25 cents; 2,000 lines, or 
52 times, 20 cents a line. Reading notices, 60 
cents a line each insertion. 



CHRISTIAN HERALD— Every Wednesday. 
Undenominational. Established 1877. Christian 
Herald, publishers. Subscription, $1.50; guar- 
anteed average circulation for year 1910, 322,101*; 
24 pages, 4 columns; length of columns, 12 inches; 
width, 2)^8 inches. Forms close 2 weeks in advance. 
Office, Bible House. 

Advertising rates, agate, $1.50 per line. No 
discount for time or space. Preferred position, 
20 per cent extra. One page, (680 lines), one 
time, $900; J< page, $510; M page, $255. Cover 
pages (2 colors) $1,200; 3 colors, $1,500. 

See advertisment on page 562. 



CHRISTIAN INTELLIGENCER.— E very 
Wednesday. Reformed Church. Established, 
1829. Intelligencer Association, publishers. Sub- 
scription, $2.65; claimed circulation, 12,200; 16 
pages, 4 columns; length of columns, 14 inches; 
width, 2^ inches. Forms close Monday preceding. 
Can use matrices. Office, 149 Church Street. 

Advertising rates, agate, per line, each inser- 
tion, 25 cents; 250 lines used within three months, 
18 cents; three months, or 500 lines, 15 cents; six 
months, or 1,000 lines, 12 cents; one j'ear, or 2,000 
lines used within three months, 10 cents. Busi- 
ness notices, 25 cents per agate line for each in- 
sertion. Minimum space, 5 lines. 



CHRISTIAN NATION.— Every Wednesday. 
Official organ of the Reformed Presbyterian 
Church. Established 1884. John H. Pritchard, 
publisher. Subscription, $2; estimated circulation 
15,300; 16 pages, 4 columns; length of columns, 11}^ 
inches; width, 2J-4 inches. Forms close Friday 
preceding. Office, Tribune Building. 

Advertising rates, per agate line, 10 cents; 
Reading notices, 25 cents per agate line. Classified, 
35 words or less, 60 cents. Additional lines, 10 cents 
(minimum, 6 lines). 

CHRISTIAN WORK AND EVANGELIST.— 
Every Saturday. Undenominational. Estab- 
lished 1830. J. N. Hallock. publisher. Sub- 
scription, $3; claimed average circulation, 34,015; 
32 to 40 pages, 3 columns; length of columns, 11 inches; 
width, 25^ inches. Forms close Monday preceding 
date of issue. Office, Bible House. 



156 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



Advertising rates, agate, 30 cents a line. 
Discount, one month, or 333 lines, 10 per cent; 
two months, 15 per cent; three months, or 667 
lines, 20 per cent; six months, or 1,000 lines, 30 
per cent; one year, or 2,000 lines, 35 per cent; 
3,000 lines, 40 per cent. No adv. less than five 
lines taken. Special position, 20 per cent extra. 
Reading notices, 00 cents a line. 



CHURCHMAN. —Every Saturday. Prot- 
estant Episcopal. Established 1844. The 
Churchman Co., publishers. Subscription, $3.50; 
estimated circulation, 20,000; 40 to 60 pages, 
3 columns; length of columns, 12i inches; width, 
2fi; inches. Forms close Mondays preceding. 
Office. 47 Lafayette Place 

Advertising rates, agate, 30 cents per line each 
insertion; special position, 40 cents. Reading 
notices, 50 cents a line, brevier or nonpareil, 
measured agate. Nothing less than $1 net each 
insertion. Discounts, 10 per cent on one month; 
15 per cent on two months; 20 per cent on three 
months, or 1,000 lines; 25 per cent on six months, 
or 2,000 lines; 30 per cent on one year, or 
3,000 lines. Issues magazine supplement first 
number of each month. Rate, one page (224 
lines), $68; 3 pages, within one year, $54 per 
page. 

CIVIL SERVICE CHRONICLE AND POLICE 
CHRONICLE.— Every Saturday. Civil Service. 
Established 1897. D. L. Kaufmann publisher. Sub- 
scription, $2; claimed average circulation for first 
3 months in 1911, 25,000; 8 pages; length of columns, 
20^2 inches; width, 2% inches. Forms close Thurs- 
day P. M. preceding. Office, 33 Park Row. 

Advertising rates, agate, 10 cents a line. 



CLASSMATE.— See Cincinnati, Ohio. 



CLIPPER.— Every Thursdav. Theatrical. Es- 
tablished 1853. The Frank Queen Publishing Co. 
(Limited), publishers. Subscription, $4; claimed 
average circulation, 25,663; 24 pages, 5 columns; 
length of columns, 16 inches; width, 2n5 inches. 
Office, 47 West Twenty-eight Street. 

Advertismg rates, agate, 20 cents a line; with 
borders, 10 per cent e.Ktra; 100 lines or more, 20 
per cent discount. Further rates on application. 



CLOTHIER AND FURNISHER.— Monthly. 
Trade. Established 1872. The Geo N. Lowrey 
Co., publishers. Sub.scription, $2; estimated cir- 
culation, 6,500; 2 columns to page: length of columns, 
10 inches. Office, 13 Astor Place. 

Advertising rates, -^^ page, one time, $6; 
% page, $9; ]4, page, $15; 14 page, $26; one page, 
(20 inches), $50. Classified, $1 for 4 lines, or 
less; over 4 lines, 25 cents a line (8 words to the 
line). 



CLUB FELLOW AND WASHINGTON MIR- 
ROR (The).— Everv Wednesdav. Social. Es- 
tablished 1898. The West End Publishing Co., 
publishers. Subscription, $5; claimed circula- 
tion, 35,000; 4 columns to page; length of col- 
umns, 121 inches; width, 'Z\ inches. Forms close 
Saturday preceding. Office, Metropolitan Build- 
ing. 



NEW YORK 



Advertising rates, agate, 50 cents a line; three 
months, 45 cents; six months, 40 cents; one year, 
35 cents a line, per time. 

CLUB JOURNAL (The).— Bi-Weekly. Every 
other Saturday. Established 1909. The Auto- 
mobile Club of America, publishers. Claimed 
average circuLation, 8,000. Office, 54th Street, 
West of Broadwaj-. 

Advertising rates on application. 



CLUB LIFE.— Monthly. Clubs. Established 
1907. Club Affairs Co. (Inc.), publishers. Sub- 
scription, $1; estimated circulation, 9,000; 16 
to 34 pages, 3 columns: width of columns, 2h 
inches. Can use matrices. Office, 333 Fourth 
A venue. 

Advertising rates, $2.50 an inch; one page, 
$60; i, } and i pages, pro rata. Discount, 10, 
15 and 30 per cent on 3, 6 and 12 months, respec- 
tively. 



COAL TRADE JOURNAL.— Everv Wednesdav. 
Trade. Established 1869. Frederick E. Soward, 
editor and publisher. Subscription, S5; 7f) pages, 
8x11. Office, 20 Vesey Street. 

Advertising rates on application. 



COLLEGE WORLD MAGAZINE (The).— 
Monthly. College World Co., publishers, claimed 
circulation, 25,712; columns, 1254x234. Forms close 
6th of month preceding date of issue. Office, 1 
Madison Avenue. 

Advertising rates, agate, 10 cents a line; one page 
$70; J4 and 32 pages pro rata. 



COLLIER'S.— Every Saturday. Literary. 
Established 1888. P. F. Collier & Son, publishers. 
Subscription. $5.50; guaranteed average circu- 
lation, for year 1910, 582,019*; 36 pages, 4 columns; 
length of columns, 133^ inches; width, 234 inches. 
Forms close three weeks in advance. Office, 406- 
424 West Thirteenth Street. 

Advertising rates, agate, $2.50 a line; one 
page, $1,600; \ and j pages, pro rata; back cover 
page (2 colors), 2,200; back cover (3 straight print- 
ings), $2,400; back cover (3 color process), $2,500; 
back cover, Christmas and Easter, $2,600; inserts 
(3 color process), $2,200; inside covers (2 colors), 
$1,800; Excess of 3i page and not making 32 page, 
$2.12 a line; travel department, tour advertising, 
$2.50 a line; display, 3 times, per line, each time, $2; 
National hotel directory, $2.50 a line; 3 months, $2.25; 
6 months, .S2; 75 lines or more, 82 per line; .schools and 
colleges, published in May, June, Jul.v, August and 
September, $1.25 a line, each insertion; books 
and publishers, $2 a line; one page, $1,300; 34 
and 3^2 pages, pro rata. No time discounts. 
Correspondence schools, $2.25 a lino; '^ page 
(186 lines), $350. Reading notices, $2.75 a line. 
Classified, $2.50 a line, including display (minimum 
4 lines). Discount for 6 times or more on clas- 
sified advertising. 



COMERCIO (El).— Monthly (15th). Span- 
ish. Export Trade. Established 1875. .1. Shep- 
herd Clark Co., publishers. Subscription, $3; 
claimed average circulation, 10,000; 76 pages, or more, 
4 columns; length of columns, 11 inches; width, 2 
inches. Office, 126 Liberty Street. 

Advertising rates on application. 



NELSON CHESMAN & CO.'S RATE BOOK. 



157 



NEW YORK 



COJIMERCIAL. — Every morning except Sun- 
day. Commercial. Financial. Industrial. Es- 
tablished 1795. Mercer P. Moseley, publisher. 
Subscription, $6 out of town; $9 in city; esti- 
mated circulation, 25,000; 12 to 18 pages or more, 
7 columns; length of columns, 21 inches; width, 
2i inches. Can use matrices. Office, 8 Spruce 
Street. 

Advertising rates, aeate, run of paper. 20 cents 
a line; financial page, 30 cents; Automobiles, 20 cents 
a line; hotels, instructions, etc., 20 cents a line; pub- 
lications, 1.5 cents; resorts, 20 cents; 26 times, daily, 
or, e. o. d, 10 cents a line. Contract for repeated 
insertions, financial, 30 cents; general, 20 cents a line, 
with discount on 26 or more insertions, daily, e, o. d. 
2. t. a. w. 18 cents a line. Reading notices, SI per 
agate line; 1st or editorial page, 81.50 a line. Classi- 
fied, agents wanted, 1.5 cents a line; business chances, 
20 cents; discount ou 6 or more consecutive 
insertions. 



COMMERCIAL AND FINANCIAL WORLD. 
— Every Saturday. Financial. Established 
1898. S. D. Butman. publisher. Subscription, 

$5; estimated circulation, 14,000; 16 pages, 3 col- 
umns; length of columns. Hi inches; width, 2i 
inches. Office, 3G Gold Street. 

Advertising rates, agate, bankers and brokers, 
25 cents a line; business opportunities, 25 cents; 
dividends and interest, 20 cents; financial, 25 
cents; miscellaneous, 20 cents a line; first page, 
double price. 



COMMERCIAL VEHICLE.— Monthly. Motor- 
Established 1906. Commercial Vehicle (Inc.). 
publisher. Subscription, S2; 80 pages, 9x12. Office, 
23141 West 39th Street. 

Advertising rates on application. 



CONFECTIONERS' AND BAKERS' GAZ- 
ETTE. —Monthly. Trade. Established 1881. 
Horace B. Winton, publisher. Subscription, S2; 
claimed circulation, 7,000; 44 pages, 4 cohimns; 
length of columns, 11 inches; width, 2 inches, 
Office, 366 Broadway. 

Advertising rates, I'g page, one time, $10; i 
page, $15; i page, $25; i page, $35; one page. $50. 



COSMOPOLITA N.— Monthly. Literary. 
National. Established 1886. International Pub- 
lishing Co., publishers. Subscription, $1. Guar- 
anteed average circulation exceeding .500,000; 128 
pages. 2 columns; length of columns, S'inches; width, 
2Ji inches. Forms close 15th of second preceding 
month. Office, 381 Fourth Avenue. 

Advertising rates, agate, at rate of $500 per page; 
smaller space to 7 lines, pro rata. 



NEW YORK 



CONVERTED CATHOLIC— Monthly. Re- 
formed Catholic. Established 1883. Rev .James 
A. O'Connor, publisher. Subscription, S1..50; esti- 
mated circulation, 7,650; 40 pages, 1 column; 
length of column, 6f inches; width, 3i inches. 
Office, 331 West 57th Street. 

Advertising rates, one inch, one vear, $10; i 
page, S35; ^ page, $60; one page, $100. Further , 
rates on application. 



COSTUME ROYAL (Le).— Monthly. Fash- 
ions. Established 1895. The Royal Pattern Co., 
publishers. Subscription, $3.50; estimated cir- 
culation, 60,000; 4 columns to page; length of 
columns, 14J^ inches; width, 2i inches. Fonns 
close loth of second preceding month. Office, 293 
Fifth Avenue. 

Advertising rates, agate, 60 cents a line. Pre- 
ferred position, 25 per cent extra. Classified, same 
rate as display. 



COUNTRY LIFE IN AMERICA.— See Gar- 
den City, N. Y. 



COURRIER DES ETATS UNIS.— E very 
morning including SUNDAY, and WEEKLY, 
Saturdays. French. Independent. E s t a b- 
lished 1828. H. P. Samoers Co.. publishers. 
Subscription, daily, .S12.60; claimed circulation, 
12,000; Sunday, $2.50; claimed circulation, 25,- 
000; weekly, $5.20; claimed circulation, 27,- 
000; daily, 4 pages (Sunday, 12 pages), 6 col- 
umns; weekly, 4 columns; length of columns, 
daily, 21J^ inches; weekly, 14^^ inches; width, 
2/g inches. Office, 19.5-197 Fulton Street. 

Advertising rates, daily, agate, one time, 12 
cents a line; one week (7 times), 60 cents; one 
month, Sunday included, $1.25; three months, 
$3; six months, $5; one year, $9 per line. Three 
times a week, one month. 90 cents: three months, 
$1.90; one year, $5.35 per line. Special notices, 30 
cents a line, daily or Sunday. Reading notices, 
50 cents a line. Display, Sunday only, one time, 15 
cents; one month, 60 cents; three months, S1.50; 
six months, $2.50; one year, $3.50 per line. Weekly, 
one time, 15 cents; one month, 60 cents; three months, 
$1.50; six months, $2.50; one year, $4 per line. Special 
notices, 30 cents per line each insertion. Reading 
notices, 50 cents per line. Advertisements of less 
than six lines charged as if occupying that space. 



CRAFTSMAN (The).— Monthly. Architecture. 
Art. Home. Established 1901. Gustav Stick- 
ey, editor and publisher. Subscription. 25 cents; 
claimed circulation, exceeding 17,500; 125 
or more pages, 2 columns; length of columns 
S inches; width, 2^ inches. Forms close 9th 
preceding month. Office, 41 West 34th Street. 

_ Advertising rates, 36 cents a line; yi inch, one 
time, $2. .50; $5 an inch; one page, one time, $80; 
14> H and ^2 pages pro rata. 



CRONACA ILLUSTRATA.— Every Sunday. 
Italian. Humorous. Established 1892. E. M. 
Grella, editor and publisher. Subscription, $2; 
estimated circulation, 5,000; 16 pages, 4 columns; 
length of columns, 12 inches; width, 2i inches. 
^Office, 88 Centre Street. 

Advertising rates, 50 cents an inch each inser- 
tion. 



CUBA REVIEW.— Monthly. Industrial. Es- 
tablished 1901. Mun.son's Steamship Line, publishers 
Subscription, SI; estimated circulation, 5,000; 44 
pages, 6x9. Office, 82-92 Beaver Street. 

Advertising rates on application. 



158 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



CURRENT LITERATURE.— Monthly. Pub- 
lic opinion and current events. Established 188S. 
Current Litprnture Publishing Co.. publishers. 
Subscription, .S3; guaranteed circulation, exceeding 
110,000; 112 pages, 2 columns; length of columns, 8 
inches; width, 25)j inches. Forms close on 10th of 
preceding month. Office, 134 West 29th Street. 

Advertising rates, agate, 70 cents a fine; publishers, 
50 cents a line; $100 per page; \i M and H pages, pro 
rata. Discount, 10 per cent on 3 pages or more, within 
one year, or 12 consecutive insertions. 



DANSKE AMERIKANAREN.— Every Wednes- 
day. Independent. Established 1906. J. P. Holm, 
publisher. Subscription, $2; 8 pages, 18x24. Office, 
Tribune Building. 

Advertising rates on application. 



DECORATIVE FURNISHER.— Monthly. In- 
terior furnishing. Established 1901. T. A. 
Cawthra & Co., publishers. Subscription, $2; 104 
pages, 2 columns; length of columns, 10}4, inches; 
width, 3^ inches. Office, 395 Fourth Avenue. 

Advertising rates, i page, one time, $10; i 
page, $18; i page, $27.50; one page, $45. Dis- 
count on 3 months, or longer. 



DELINEATOR (The).— Monthly. Fashions. 
Literary. Established 1873. The Batterick 
Publishing Co., publishers. Subscription, $1; 
guaranteed average circulation for first four months 
in 1911, 930,600*; 4 columns to page; length of col- 
umns, 14 J inches; width, 2i inches. Forms close 
5th of second preceding month. Office, But- 
terick Building. 

Advertising rates, agate, 5 lines or more $5 
per line each insertion; one page, per insertion 
$3,400; i page (100 lines double column), one 
time, $900; single column, $1,000; double col- 
umn, $1,700. Combined rate for "The Butterick 
Trio", embracing The Delineator, The Designer 
and New Idea Woman's Magazine, $7.12i per 
agate line; 100 lines, or more, in one issue, $6.50 
per line; J page (100 lines double column), $1,100; 
single column, $1,200; double column, $2,200; full 
page, $4,000; 2d or 3d cover pages (2 colors); 
$5,000; 4th cover (4 colors), $6,000; colored insert 
(4 colors), left hand page, $5,000; right hand page, 
$6,000; colored insert (2 colors), left hand page, 
$4,500; right hand page, $5,000. 



DEMOCRACY.— See Civil Service 
and Police Chronicle, New York City. 



Chronicle 



DENTAL DIGEST.— Monthly. Dentistrv. Es- 
tablished 1894. The Dentist's Supply Co., 
publishers. Subscription, $1; guaranteed circulation, 
10,500; 128 pages, 2 columns; length of columns, 8 
inches; width, 2}4 inches. Forms close 10th preced- 
ing month. Office, 47-65 West 42d Street. 

Advertising rates on application. 



DESIGNER (The).— Monthly. Fashions. Lit- 
erary. Established 1892. Standard Fashion Co., 
publishers. Subscription, 75 cents; guaranteed aver- 
age circulation, for first four months in 1911, 284,454* 
net; 130 pages, 4 columns; length of columns, 14}^ 
inches; width, 214 inches. Forms close 5th of second 
preceding month. Office, 12-16 Vandam Street. 



NEW YORK 



Advertising rates, agate, $1.50 a line, each inser- 
tion; minimum space, 5 lines; i page (100 lines 
double column), one time, $270; one column, 
$300; double column, $500; one page, $1,000. 



DIETETIC AND HYGIENIC GAZETTE.— 

Monthly. Medical. Established 1884. The 
Gazette Publisliing Co., publishers. Subscrip- 
tion, SI; estimated circulation, 18,000; 116 pages , 
2 columns; length of columns, 8 inches; width, 
2f inches. Forms close 20th preceding month. 
Office, 33 West Forty-second Street. 

Advertising rates, 1 inch, one time, $5; three 
months, $12; six months, $22; one year, $38; i 
page, one time, $8; i page, $15; i page, $25; one 
page, $45. 



DOS AMERICAS.— Monthly. Spanish. Ex- 
port. Established 1906. Andrew Jergen Co., 
publishers. Subscription, $1; estimated circula- 
tio 5,000; 44 pages, 10x12. Office, 365-67 
Broadway. 

Advertising rates on application. 



DRAMATIC MIRROR.— Every Wednesday, 
(dated Wednesday following.) Dramatic. Estab- 
lished 187S. The Dramatic Mirror Company, 
(Inc.), publishers. Subscription, .$4. Decline 
to quote circulation. 36 pages, 4 columns; length 
of columns, 12 inches; width, 2}/i inches. Office, 
121 West 42d Street. 

Advertising rates, commercial advertising, 
agate, 18 cents a line; 13 times, 17 cents; 26 times, 
16 cents; one year, 15 cents. Reading notices, 
starred, 50 cents a line. 



DRAMATIC NEWS.— Everv Tuesday. Dra- 
matic. Established 1881. Edwin S. Bettel- 
heim, editor. Subscription, $4; claimed circula- 
tion, 33,000; 40 to 60 pages, 3 columns; length of col- 
umns, 10 inches; width, 2}^ inches. Can use matrices . 
Office, 17 West 42d Street. 

Advertising rates, agate, 25 cents a line, each 
insertion. Reading notices, agate. $1 per line; 
no preferred position. 



DRESS.— Monthly. Fashions. Established 
1906. McCready-Beals Co., publishers. Sub- 
scription, S3; 4 columns to page; length of col- 
umns, 12 inches; width, 2J^ inches. Forms 
close 8th of preceding month. Office, 11 West 
36th Street. 

Advertising rates, % page, one time, S21; J^ page 
(168 lines), S40; J-o page, ?75; one page, S150; discount 
on 3 and 6 pages, used within one year. Special 
rate for 12 consecutive insertions of }i and 34 pages. 



DRY GOODS.— Monthlv. Trade. Estab- 
lished 1891. Dry Goods Publishing Co. publishers. 
Subscription, SI; Refuses circulation statement; 100 
to 112 pages, 3 and 4 columns; length of columns, 12 
inches; width, 2'4 inches. Forms close 25th of 
preceding month. Can use matrices. Office, 
236 Fifth Avenue. 

Advertising rates, '^ page, one time, $18; M 
page, $35; 14 page, $60; one page, $100; back cover, 
$12,5; front cover, $200. 



NELSON CHESMAN & CO. S RATE BOOK. 



loO 



NEW YORK 



NEW YORK 



DRY GOODS ECONOMIST.— Everv Satur- 
day. Established 1846. Textile Publishing Co., 
publishers. Subscription, S5: claimed average 
circulation, 12,000; 100 pages, 4 columns; length 
of columns, 12J inches; width, 2i inches. Office, 
231-241 West 39th Street. 

Advertising rates, H page, one time, $25; J^, 
$45; H page, $85; one page, $150. 



DRY GOODS JOURNAL.— Monthly. Dry 
Goods. Established 1906. Home Pattern Co., 
publishers. Subscription, $1; estimated circula- 
tion, 6,000; 12 to 16 pages, 4 columns; length of 
columns, 12J^ inches; width, 2]4, inches. Office, 
615 West 43d Street. 

Advertising rates on application. 



ECO D' IT ALIA.— Every Thursday. Italian. In- 
dependent. Established 1849. Felice Tocci, pub- 
lisher. Subscription, S2; claimed circulation, 5,000; 
6 pages, 7 columns; length of columns, 20 inches; 
width, 2I2 inches. Office, 89 Park Street. 

Advertising rates on application. 



EDUCATIONAL FOUNDATION.— Monthly, 
except July and August. Educational. A. S. 
Barnes & Co., publishers. Subscription, $1.25; 
estimated circulation, 5,000; 64 pages, 2 columns; 
length of columns, 65 inches; width, 2 inches. 
Can use matrices. Forms close 4th of preceding 
month. Office, 11-15 East 24th Street. 

Advertising rates, $2 an inch; \ page, one 
time, $7; i page, $12; one page, $20. 



ELECTRICAL RECORD (The) .—Monthly. Es- 
tablished as Buyers' Reference, 1892. The Gage 
Publishing Co. (Inc.), publishers. Subscription, 
$2; claimed circulation, 5,500; 168 pages, 2 col- 
umns; length of columns, 10 inches; width, 3 
inches. Office, 114-16 Liberty Street. 

Advertising rates on application. 



ELECTRIC RAILWAY JOURNAL (former- 
l.v .Street Railway Journal). — Every Saturday. 
Street and Interurban Electric Railways. Es- 
tablished 1884. McGraw Publishing Co., pub- 
lishers. Subscription, $3; claimed average 
circulation, 9,269; 80 to 150 pages, 2 columns; 
length of columns, lOi inches. Office, 239 
West 39th Street. 

Advertising ratea on application. 



ELITE STYLES.— Monthly. Fashion. Es- 
tablished 1896. Elite Styles Co., (Inc.), publish- 
ers. Subscription, $2.50; estimated circulation, 
60,000; 56 pages, 4 columns; length of col- 
umns, 14 inches; width, 2\ inches. Forms close 
10th preceding month. Office, 27-29 West 
Twenty-third Street. 



ELECTRICAL WORLD.— Every Thursday. 
Electrical. Established 1874. McGraw Publishing j 
Co., publishers. Subscription, S3; claimed average 
circulation, for first six months in 1911, 18,980; 170 | 
pages, 2 columns; length of columns, 10 inches, width, 
3^8 inches. Can use matrices. Office, 239 West 
39th Street. 

Advertising rates on application. 



Advertising rates, agate, 75 cents a line; one 
page (inside), one time, $450; i page, $240; i 
page. $120. 

ELKS ANTLER.— Monthly. Elks. Fraternal. 
Established 1895. Arthur C. Moreland, editor and 
publisher. Subscription, $1; claimed average circula- 
tion, 14,000; 40 pages, and cover, 2 columns; length of 
columns, 8 inches; width, 2% inches. Office, 1158 
Broadway. 

Advertising rates on application. 

ELORE. — Every Saturday. Hungarian. Socialist. 
Established 1904. Hungarian Socialist Federat 'on 
of America, publishers. Subscription, SI; 6 p ages, 
17x22. Office, 1528 Second Avenue. 

Advertising rates on application. 



ENGINEERING MAGAZINE.— Mo n t h 1 y. 
Engineering. Established 1891. John R. Dun- 
lap, publisher. Subscription, $3; estimated 
circulation, 18,000; 292 pages, 2 columns; length 
of columns, 8 inches; width, 2^ inches. Can use 
matrices. Forms close 15th preceding month. 
Office, 140 Nassau Street. 

Advertising rates, American edition, one inch, 
one month, $7; three months, $18; six months, 
$33; one year, $60; Line rate, 50 cents, agate. 
European edition, published in London, Eng., 30 
cents per agate line. 

ENGINEERING NEWS.— Every Thursday. 
Civil. Mechanical. Electrical and Alining Engi- 
neering. Established 1874. The Engineering 
News Publishing Co., publishers. Subscription, 
domestic, S5; foreign, S9, sworn average circulation 
for year ending March 31, 1911, exceedin?; 17,500: 
116 to 148 pages, 4 columns; length of columns, 
13 inches; width, 2J inches. Office, 220 Broad- 
way. 

Advertising rates, $2.40 an inch; 13 to 25 
inches, $2.20; 26 to 38 inches, $2; 39 to 51 inches, 
$1.80; 52 to 99 inches, $1.60 an inch; contract 
rate on 100 inches, or more, $1.05 to $1.50 an 
inch, according to number of inches used each month. 



EVERYBODY'S M A G A Z T N E.— Monthly. 
Literary Established 1899. The Ridgway Co., 
publishers. Subscription, SI .50; guaranteed average 
circulation, 650,000*; for first four months in 1911, 
632,586*; 144 pages and over, 2 columns; length of 
columns, 8 inches; width, 2^^ inches. Forms close 
25th to the last day of second to 3d of preceding 
month. Office, Spring and MacDougal Streets. 

Advertising rates, agate, one page, per insertion, 
$600; tV, yi< M and J^ pages, pro rata. Resident 
schools and colleges, SI. 80 a line; S403.20 per page. 
Classified, $3; a line (4 lines, minimum. Maximum 
12 lines). 

EVERY WOMAN'S MAGAZINE (in which is 
merged Paris Modes). — Monthly. Literary and 
Family. Established 1906. Every Woman's Maga- 
zine (Inc.), publishers. Subscription, 50 cents; guar- 
anteed net circulation, 150,000*; 32 to 40 pages and 
cover, 4 columns; length of columns, 9M inches; width, 
iVi inches. Forms close 15th of second preceding 
month. Office, 36 West 24th Street. 

Advertising rates, $1 per agate line; 10 per 
cent discount on M pages, or more; one page, 
S600; cover pages (2 colors) $700. Minimum space, 
5 lines. Classified, (minimum, 5 lines; maximum, 
12 lines), SI. 25 per agate line. Forms for classified 
advertising close 10th of second preceding month. 

See advertisement on page 448. 



160 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



EXAMINER.— Every Thursday. Baptist. 
Established 1823. The Examiner Co., publishers. 
Subscription, $2; claimed circulation, 24,000; 32 
pages, 3 columns; length of columns, 11 inches; width, 
2}/^ inches. Can use matrices. Office, 150 Nassau 
Street. 

Advertising rates, agate, ordinary, 30 cents a 
line; 1,000 lines within one year, 22^ cents; 2,000 
lines. 21 cents; 3,000 lines, 20 cents; 5,000 lines. 
18 cents a line. Special notices, 50 cents per 
line. Reading notices, $1 per line, brevier, 
leaded. Discount, eight times, 10 per cent: 
thirteen times, 20 per cent; twenty-six times, 25 
per cent; one year, 30 per cent. 

FABRICS, FANCY GOODS AND NOTIONS. 
—Monthly. Trade. Established 1878. Henry 
C. Nathan Co., publishers. Subscription, SI; 
claimed average circulation, exceeding 5,500; 60 to 80 
pages, 2 columns; length of columns, 10 inches; width, 
3^i inches. Can use matrices. Office, 118 East 
28th Street. 

Advertising rates, } page, one time, $20; J 
page, $35; one page, S60. 

FAMILY STORY PAPER.— Every Satur- 
day. Literary. Established 1873. Nor- 
man L. Munro, publisher. Subscription, S3; 
estimated circulation. 40,000; 8 pages, 5 col- 
umns; length of columns, 18 inches; width, 2i 
inches. Forms close three weeks in advance. 
Office, 24-26 Vandewater Street. 

Advertising rates, agate, 20 cents a line. 

FIELD AND FANCY.— Every Saturday. 
Dog and Gun. Established 1895. Field & 
Fancy Publishing Co., publishers. Subscription, 
$2; claimed average circulation, 5,000; 24 to 48 
pages, 3 columns; length of columns, 10 inches; 
width, 2i inches. Forms close Wednesday pre- 
ceding. Office, 14-10 Church Street. 

Advertising rates, $2 an inch per time: one 
month, S4 an inch; three months, $12.35; six 
months, $23.40; one year, $41.60; special posi- 
tions extra. Classified, 2 cents a word. 



FIELD AND STREAM.— Monthlj'. Sport. 
Adventure. Established 1895. E. F. Warner, 
publisher. Subscription, $1.50; claimed cir- 
culation, 63,698; 160 pages, 2 columns; length 
of columns, 8 inches; width, 2J^ inches. Forms 
close 5th preceding month. Office, 24 East 
Twenty-first Street. 

Advertising rates, 1 inch, one time, $6.25; one 
page, $100; J, } and ^ pages, pro rata; discount, 
5 per cent for 6 insertions and 10 per cent for 
12 insertions of same space within one year. 



FILM INDEX.— Every Saturday. Moving Pic- 
tures. Trade. Established 1906. The Films Pub- 
lishing Co., (Inc.), publishers. Sub.scription, $2; 
claimed average circulation, for year 1910, 6,306; 
34 pages, 4 columns; length of columns, 1134 inches; 
width, 12}^ ems. Office, 1 Madison Avenue. 

Advertising rates, agate, 10 cents a line; one page, 
$60; ]/i and \-2 pages, pro rata. Discount, 5, 10, 15 
and 20 per cent on 3, 6, 9 and 12 months. 



FINANCIAL AGE.— Every Saturday. Finan- 
cial. Established 1900. F. Howard Hooke, 
publisher. Subscription, $5; claimed average 
circulation including supplements, 20,000; 48 



NEW YORK 



pages, 3 columns; length of columns, 11 inches; 
width, 2i inches. Can use matrices. Office, 
U. S. Express Building, Trinity Place & Rector 
Sireet. 

Advertising rates, agate, 25 cents a line; preferred 
position, 30 cents per line. Discount, 15 and 25 
per cent on 6 months and one year, respectively. 



FINANCIAL WORLD.— Every Saturday. 
Financial. Louis Guenther, publisher. Sub- 
scription, $4; claimed circulation, 16,000; 16 to 
24 pages, 2 columns; length of columns, 1 1 
inches; width, 14 ems. Can use matrices. Office, 
18 Broadway. 

Advertising rates, narrow column, 25 cents a 
line; wide column, 50 per cent extra. Further 
rates on application. 



FINANCIER (The).— Every Saturday. Finan- 
cial. Established 1867. The P^inancier Pub- 
lishing Co., publishers. Subscription, $10; esti- 
mated circulation, 15,000; 100 pages, 3 columns; 
length of columns, 103-^ inches; width, 2\ inches. 
Can use matrices. Office, 22 Thames Street. 

Advertising rates, agate, 25 cents a line. 

FOLLIA. — Every .Sunday. Italian. Republi- 
can. Established 1903. Marziale Sisca, publisher. 
Subscription, $2; estimated circulation, 20,000; 
8 pages, 16x22. Office, 190 Grand Street. 

Advertising rates on application. 



FOREST AND STREAM.— Every Saturday. 
Sporting. Established 1873. Forest and Stream 
Publishing Co., publishers. Subscription, $3; 
claimed average circulation for three months 
ending March 31, 1910, 29,311; 40 to 48 pages, 
3 columns; length of columns, lOJ inches; width, 
2f inches. Office, 127 Franklin Street. 

Advertising rates, agate, 20 cents a line; dis- 
counts ranging from 5 per cent on 13 times, 
to 20 per cent on 52 times. 

FORUM.— Monthly. Politics. Finance and 
Drama. Established 1886. Mitchell Kcnnerly, 
publisher. Subscription, S2.50; 96 pages, one column, 
length of column, 6*4 inches; width, 4'4 inches. Can 
use matrices. Office, 2 East 29th Street. 

Advertising rates on application. 

FREEMAN'S JOURNAL AND CATHOLIC 
REGISTER.— Every Wednesday. Catholic. Es- 
tablished 1833. A. B. Ford, publisher. Sub- 
scription, $2.50; estimated circulation, 45,000; 
8 pages, 6 columns; length of columns, 2() J inches; 
width, 2} inches. Can use matrices. Office, 
Barclay .Street and Park Place. 

Advertising rates, agate, 30 cents a line, each 
insertion. Reading notices, 50 cents. Special 
positions, extra. Discount, 10 per cent on 300 
lines; 15 per cent on 500 lines; 20 per cent on 750 
lines; 25 per cent on 1,000 lines; 33J per cent on 
2,000 lines, or more. 

FREIE ARBEITER STIMME.— Every Satur- 
day. Hebrew. Non-political. Established 1899. 
S. Yanovskv, editor. Subscription, $1; estimated 
circulation, 15,000; 8 pages, 17x23. Office, 30 Canal 
.Street. 

Advertising rates on application. 



NELSON CHESMAN & CO.'S RATE BOOK. 



161 



NEW YORK 



FRUITMAN'S GUIDE.— Every Saturday. 
Fruit and produce trade. Established 1896. 
Fruitman's Guide (Inc.), publishers. Subscription 
SI; claimed circulation, 12,000; 8 pages, 7 columns; 
length of columns, 22 inches; width, 2,'2 inches. 
Can use matrices. Office, 204 Franklin Street. 
Advertising rates, $1.25 an inch, each insertion. 

FRUIT TRADE JOURNAL AND PRODUCE 
RECORD.— Every Saturday. Trade. Estab- 
lished 1889. Fruit Trade Journal Co., publishers. 
Subscription, $1; estimated circulation, 7,000; 
4 columns to page; length of columns, 14J inches; 
width, 2? inches. Can use matrices. Office, 
76-78 Park Place. 

Advertising rates, one inch, one time, $1.50; 
one month, $5; three months, $14; six months, 
$26; one year, $50. 



FURNITURE WORLD.— Every Thursday. 
Trade. Established 1895. Towse Publishing 
Co., publishers. Subscription, $2; claimed circu- 
lation, 5,800; 32 to 104 pages, three columns; 
length of columns. Hi inches; width, 21 inches. 
Forms close Tuesday preceding. Office, 150 
Fifth Avenue. 

Advertising rates on application. 



GAELIC AMERICAN. — Every Saturday. 
Irish interests. The Gaelic American Publishing 
Co., publishers. Subscription, $2; claimed aver- 
age circulation, 31.780; 8 pages, 6 columns; 
length of columns, 19 inches; width, 20 i ems. 
Forms close Wednesday preceding. Office, 165- 
167 William Street. 

Advertising rates, $1.20 an inch. Discount, 
13 times, 5 per cent; 26 times, 10 per cent; 52 
times, 20 per cent; special notices, 50 per cent 
additional. Reading notices, double display 
rates. 



GARDEN MAGAZINE AND FARMING.— 

See Garden City, N. Y. 



GAS ENERGY.— Monthly. Mechanical. Es- 
tablished 1907. Gas Energy Co., publishers. Sub- 
scription, 50 cents; 68 pages, 2 columns; length of 
columns, 8J4 inches; width, 2% inches. Office, 
24 JIurra.v Street. 

Advertising rates, J/j page, (2x2J-8 inches), S12; 
H page, S20: 5-'2 page, $35; one page, $60. Discount 
on 3 or more insertions. 



GAS LOGIC— Monthly. Household. Estab- 
lished 1905. Robert E. Livingston, publisher. Most- 
ly tree distribution; claimed minimum circulation, 
31,000; 16 pages, 3 columns; length of columns, lOi-^ 
inches; width, 2]/^ inches. Can use matrices. Of- 
fice, 1 Madison Avenue. 

Advertising rates on application. 

GENTLEWOMA N.— Monthly. Home. 
Established 1888. W. J. Thompson Co., publish- 
ers. Subscription, 20 cents; guaranteed circula- 
tion, 600,000; 20 to 32 pages, 4 columns; length of 
columns, 13}^ inches; width, 2\i inches. Forms 
close 15th preceding month. Office, 627-649 West 
4.3d Street. 

Advertising rates, agate, $2.40 a line each inser- 
tion; Ji page (189 lines), one time, $390; 14 page, 
$672; one oage, $1,200; back cover page, $1,320. 

See advertisement on colored insert. 



NEW YORK 



GIRORALE DELLA SOCIETA.-Every Satur- 
day. Italian. Fraternal. Established 1903. Vin- 
cent Ciocia, publisher. Subscription, $1; 4 pages, 
17x23. Office, 89 Center Street. 

Advertising rates on application. 



GIORNALE ITALIANO (II.).— Daily, includ- 
ing Sunday. Italian. Established 1909. Office, 
226 Lafayette Street. 

Advertising rates on application. 



GLAS NARODA (Voice of the People).— 
Every afternoon except Sunday. Slovenian. Re- 
publican. Established 1892. Slovenic Publish- 
ing Co., publishers. .Subscription, .S3; claimed circula- 
tion, 40,000; 4, 6 and 8 pages. 7 columns; length of 
columns; 2OJ2 inches; width, 23^ inches. Office, 
82 Cortlandt Street. 

Advertising rates, $14 an inch, per month; 
e. o.d. $9; 2 t. a. w. $7.25; 1 t. a. w. $5; three 
months, $38 an inch; six months, $70; one year, 
$125; 2d page, 25 per cent additional; no ad- 
vertising on first page. Reading notices, starred, 
30 cents per count line. Classified, 30 words, $1 
per insertion. Discount on 6 or more consecu- 
tive insertions. 



GLOBE AND COMMERCIAL ADVERTISER 

(The). — Every evening except Sunday. Re- 
publican. Established 1797. The Commercial 
Advertisers Association, publishers. Subscrip- 
tion, S3; sworn average circulation for 12 months, 
ending June .30, 1911, 136,299*; 12 to 24 pages, 8 
columns; length of columns, 21 j inches; width, 2^^ 
inches. Can use matrices. Office, 5-7 Dey Street. 

Advertising rates, 35 cents per agate line; 
designated inside page other than opposite edi- 
torial page, 40 cents a line; opposite editorial 
page, 45 cents; last page, 45 cents. Reading notices, 
"adv." affixed, $1.50 a line; opposite editorial page, 
$2 a line; first or editorial page, $2.50 a line. Dis- 
count on display for 14 lines or more, daily or e. o. d. 
for one year, 25 per cent; 104 times, 20 per cent; 78 
times, 15 per cent; .39 times, 10 per cent; 26 times, 
5 per cent. Discounts for space used within one 
vear, 2,500 lines, 10 per cent; 5,000 lines, 15 per cent; 
iO,000 lines, 20 p9r cent; 20,000 lines, 25 per cent. 
Double column advertisements must be at least 
2 inches deep. Classified, business opportunities, 
20 cents a line (7 words). Publications, 20 cents; 
hotels and resorts 20 cents a line, with discount of 
25 per cent on 26 or more insertions. Automobiles, 
25 cents a line (no discount). 
See advertisement on page 514. 

GOLDEN HOURS.— Monthly. Household. 
Mail Order. Established 1884 ; Norman L. Mun- 
roe, proprietor. Subscription, 25 cents; estimated 
circulation, 55.000; 10 pages; length of columns, 
12 inches; width, 2i inches. Forms close 20th 
preceding month. Office, 150 Nassau Street. 

Advertising rates, agate, 20 cents a line. Read- 
ing notices, 50 cents a line. Discount i page, 20 
per cent; 1 page 25 per cent. 



GOLF MAGAZINE.-Monthly. Golfing. Estab- 
lished 1894. Arthur Pottow, publisher. Subscription, 
$2; claimed average circulation, 35,000; 64 pages, 2 col- 
umns; length of columns, 8 inches; width, 2?! inches. 
Can use matrices. Office, 48 West, 27th Street. 

Advertising rates, agate, per inch, $4; J page, 
one time, $7.50; i page, $15; i page, $30; one 
page, $60. Discount, 6 months, 10 per cent; 
one year or 3 pages or more, used within one 
year, 20 per cent. 



11 



162 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



GOODS ROADS— Weekly. Goods Roads. Es- 
tablished 1892. E. L. Powers Co., publishers. Sub- 
scription, S2; claimed circulation, 8,500; 88 pages, 2 
columns; length of columns, 10 inches, width, 35i 
inches. Forms close 25th preceding month. Can 
use matrices. Office, 150 Nassau Street. 

Advertising rates, ,'k page, one time, $8; 
i page, $15; i page, $25; ^ page. $40; one page, 
$65; preferred position, 10 per cent extra; 
opposite last page reading matter, or index, 25 
per cent additional; inside covers, 50 per cent; 
back cover 100 per cent extra. Discount on 3 
months and longer. 



HAMPTOX-COLUMBIAN MAGAZINE.— 

Monthly. Literary. Established 1898. Columbian- 
Sterling Publishing Co., publishers. Subscription, 
81. .50; claimed circulation, 3.50,000; 140 pages, 2 col- 
umns; length of columns, 8 inches; width, 2% inches. 
Forms close first of preceding month. Office, 66 
West 3oth Street. 

Advertising rates, agate, -SI. 80 a line; one page, one 
time, S400; I'g, 'j, }4, and 3i pages, pro rata. Classi- 
fied, S2 a line. 

See advertisement on page 428. 

HANDEL S-ZEITUNG.— Every Saturday. 
German. Commercial. Established 1851. Meyer 
Auerbach, publisher. Subscription, $10; esti- 
mated circulation, 8,000; 20 pages, 13x18. 
Office, 13 Cedar Street. 

Advertising rates on application. 



NEW YORK 



GOOD HOUSEKEEPING MAGAZINE.— 

Monthly. Established 1885. American Homo 
Magazine Co., publishers. Subscription, SI. 25; guar- 
anteed average circulation. 300,000; 250 pages, 2 
columns; length of columns, 8 inches; width, 2% 
inches. Forms close first of second month, preced- 
ing date of issue. Office, 381 Fourth Avenue. > 

Advertising rates, agate, .$2 a line; minimum space, 
7 lines. 



HABERDASHER.— Monthly. Trade, Es- i 
tablished 1884. Jos. W. Gibson, publisher. ' 
Subscription, $3; claimed average circulation, 
6,500; 150 pages, 2 columns; length of columns, i 
10 inches; width, 3J inches. Forms close 25th I 
preceding month. Office, 19 Union Square. 

Advertising rates, 1-16 page, one time, $6; 
i page, $9; i page, $15; i page, $26; one page, 
$50; discounts for three months and longer. 
Classified, 25 cents a line (about 9 words). I 
Minimum space for classified, 4 lines. i 



HARDWARE DEALERS' MAGAZINE.— 
Monthly. Hardware. Established 1893. D. T. 
Mallett, publisher. Subscription, ?1; claimed mini- 
mum circulation, 18,000; 200 pages, 2 columns; length 
of columns, 8 inches; width, 2' 2 inches. Forms 
close 20th preceding month. Can use matrices. 
Office, 253 Broadway. 

Advertising rates, i page, one time, $20; } page, 
$35; i i>age. $()0; one page, $100. Discount on 
3 months or longer. 

HARLEM HOME NEWS.— Every Friday. Jams 
O Flaherty Jr. publisher, guaranteed average cir- 
culation, for three months, ending May, 1911, 52,- 
050; Can use matrices. Office, 67 West 125th Street. 

Advertising rates, agate, 10 cents a line, flat, clas- 
sified, 1 cent a word. Reading notices, 20 cents 
a line; first page, 35 cents a lino. 



HARLEM REPORTER AND BRONX 
CHRONICLE.— Every Saturday. Democratic. 
Established 1870. J. Grant Senia, editor and 
publisher. Subscription, SI; claimed circulation, 
7,500; 8 pages, 1.5x22. Office, 71-5 125th Street. 

Advertising rates, agate, 10 cents a line. Discount 
for time. 



H.\RPER'S BAZAR— Monthly. Fashions. 
Literary. Established 1867. Harper & Brothers, pub- 
lishers. Subscription, $1.25; estimated circulation, 
150,000; 4 columns to page; length of columns, 
14* inches; width, 2J4 inches. Forms close first 
preceding month. Office, Franklin Square. 

Advertising rates, agate, $1 per line; one page 
(800 lines), $700; i and i pages, pro rata; 2nd 
cover page, $900: 3d cover, $800; 4th cover, 
$1,200. Minimum space, 7 lines. 

HARPER'S MAGAZINE.— Monthly. Liter- 
ary. Established 1850. Harper & Brothers, 
publishers. Subscription, $4; estimated circu- 
lation, 140,000; 2 columns to page; length of 
columns, 8 inches; width, 2f incfies. forms 
close 3rd of preceding month. Office, Franklin 
Square. 

Advertising rates, 7 lines, or more, agate, $1.60 
a line; i page, $75; ^ page, $150; one page, $300, 
Discount, three months, 5 per cent; six months, 
10 per cent; nine months, 15 per cent; one year, 
or 3 or more pages, used within one year, 25 per 
cent. 

HARPER'S WEEKLY.— Every Saturday. 
Literary and General. Established 1857. Harper 
& Brothers, publishers. Subscription, $4; esti- 
mated circulation, 85,000; 4 columns to page; 
length of columns, 14 inches; width, 2}.i inches. 
Forms close eight days in advance. Office, 
Franklin Square. 

Advertising rates, agate, 75 cents a line; one 
page, $500; i and i pages, pro rata; back cover 
page, $600. Special reading notices, $1.50 per 
line. 



HAUSDOIvTOR. — Monthly. German. 
Medical. Established 1890. Dr. A Cam- 
nitzer. editor. Subscription, $1; estimated circu- 
lation, 10,500; 16 pages, 4 columns; length of col- 
umns, 12 inches; width, 2J inches. Forms close 
25th preceding month Office, 104 John Street. 

Advertising rate", nonpareil, 15 cents a line; 
I'g page, one time, $4.50; three times, $12; six 
times, $20; one year, $35; J page, one time, $S; 
i page, $14; i page, $22; one page, $38. 



HEALTH.- 
1850. Health 
scription, $1; 
98 pages, 8ix 
month. Office 

Advertising 
one time, $17 
cover pages (2 
cent on three 
insertions. 



Monthly. Health. Established 
Publishing Co., publishers. Sub- 
estimated circulation, 80,000; 
llf. Forms close 10th preceding 
134 West 65th Street. 

rates, agate, 40 cents a line; 1 page, 
5; i and ^ pages, pro rata; back 
colors), $200. Discount of 10 per 
pages used within one year, or 12 



HEALTH CULTURE.— Monthly. Hygiene. 
Estabhshed 1894. Health Culture Co., publish- 
ers. Subscription, $1; claimed circulation. 
30.000; 96 pages, 2 columns; length of columns, 
8 inches; widtn, 2i inches. Forms close 15th 
preceding month. Office, 1133 Broadway. 



NELSON CHESMAN & CO.'S RATE BOOK. 
NEW YORK I  NEW YORK 



163 



Advertising rates, agate, 35 cents a line; one inch, 
$4; H page, 814; ^^ page,$25; one page, S50; 10 per 
cent discount on yearly contracts. 



HEBREW STANDARD.— Every Friday. 
Jewish. Democratic. Established 1882. Wil- 
liam J. Soldiiioii, publisher Subscription, $2; 
estimated circulation, 24,000;16 pages, 5 columns; 
length of columns. 15 inches; width, 2^ inches. 
Office, 87 Nassau Street. 

Advertising rates, agate, 20 cents a line. Read- 
ing notices, .30 to 50 cents a line. Discount on 
time contracts. 

Sec advertisement on page 539. 



HERALD. — Everv morning including SUN- 
DAY. Independent Established 1835. New 
York Herald Co., publishers. Subscription, SlO; 
estimated circulation, 100,000; Sunday issue, 12; 
estimated circulation, 200,000; daily, 16 to 24 
pages; Sunday, 80 to 120 pages, 7 columns; length 
of columns, 20J inches; width, 2J inches. Can 
use matrices. Offices, Herald Square and 23 
Park Row. 

Advertising rates, daily or Sunday, per agate 
line, each insertion, ordinary, 45 cents. Personals 
daily or Sunday, 30 cents a line: Ship news page; 
daily or Sunday, 50 cents; cable page notices, 
80 cents. Business opportunities, daily or Sunday, 
40 cents. Financial, daily or Sunday, 40 cents. 
Medical, daily or Sunday, .50 cents. New publications 
(no extra charge for display t>-pe, double for cuts), 
daily or Sunday, 30 cents. Real Estate (no extra 
charge for display t.vpe, double for cuts), week days, 
25 cents; Sundays, 30 cents. Help wanted, daily, lU 
cents; Sunday, 15 cents a line. Special notices, 40 
cents, daily; 50 cents, Sunday. Resorts, 20 cents 
daily; 25 cents, Sunday. .Sporting, 50 cents, daily or 
Sunday; automobiles, daily or Sunday, 30 cents, 
(no extra charge for display type, cuts double price). 
For sale, daily, 30 cents; Sunday, 35 cents. Instruc- 
tion, colleges and schools, daily or Sunday, 20 
cents a line. Double column advertisements, 
half column deep, taken for cost of one full col- 
umn. Where outline type or cuts are used, regular 
extra line rate for display will be charged under 
many classifications. No extra charge for omitting 
column niles. Double column advertisements must 
be at least 28 lines deep in daily, 42 lines deep in Sun- 
day edition. Advertising rates in Sunday Magazine 
section supplement, 50 cents a line, which includes 
display, cuts, etc. 



HESSEN-DARMSTADER ZEITUNG UND 
HESSISCHE BLATTER.— Every Saturday. 
German. Non-political. Established 1888. 
Voelcker Bros., publishers. Subscription, S2; 
estimated circulation, 6,600; 8 pages, 6 columns; 
length of columns, 20 inches; width, 2i inches. 
Office, 312-316 East 23d Street. 

Advertising rates, $20 an inch, per year. 



HINTS. — Monthly, except July and August. 
School, Church and Home Entertainments. Es- 
tablished 1899. Entertainment Publishing Co., 
publishers. Subscription, SI; claimed circulation, 
65,000; 32 pages and cover, 2 columns; length of col- 
umns, 8 inches; width, 2yi inches. Forms close 8th 
preceding month. Office, 3 West 29th Street. 

Advertising rates, agate, 30 cents a line with dis- 
counts. 

See advertisement on page 453. 



HERALDO (El) AMERICANO.— Every Fri- 
day. Spanish. Foreign circulation, claimed cir- 
culation, 50,000; 16 pages, 17x22. Office, 366 Fifth 
Avenue. 

Advertising rate.", agate, 25 cents a line. Fur- 
ther rates on application. 

HEROI-D.— (See Zeitung). 
See advertisement on page 536. 



HOLY NAME JOURNAL.— Monthly. Catholic. 
Established 1906. Bureau of Holy Name Society, 
publishers. Subscription, 25 cents; estimated circu- 
lation, 11,000; 16 pages, 8x11. Office, 869 Lexington 
Avenue. 
, Advertising rates on application. 



HOMILETIC MONTHLY AND CATECHIST 
(The). — Monthly. Catholic. Ecclesiastical. 
Established 1900. Joseph F. Wagner, publisher. 
Subscription, $3; estimated circulation, 13,000; 
120 pages, 2 columns; length of columns, 8 inches; 
width, 2^ inches. Can use matrices, t-orms 
close 16th preceding month. Office, 9 Barclay 
Street. 

-Advertising rates, 1 inch, one time, $2.50; six 
consecutive insertions. $2.25 an inch, per time; 
one year, $2, each insertion; \ page, one time, 
$*!; i page, $8; i page, $15; one page, S30. 

HOMILETIC REVIEW.— Monthly. Unde- 
nominational. Established 1877. Funk & Wag- 
nails Co., publishers. Subscription, $3; claimed 
average circulation. 25,000; 115 pages, 2 columns; 
length of columns, 8' 2 inches; width, 2% inches. 
Forms close 10th of the month. Office, corner 
Fourth Avenue and 23d Street 

Advertising rates, agate, 30 cents a line; J^ page, 
one time, $6.25; H page, $12.50; J^ page, $25; 
one page, $50. Inside cover pages, $70; last 
cover page, $100; minimum space, 1/16 page. 
Discount, 10 per cent on three or more pages 
used within one year. 



HORSELESS AGE.— Every Wednesday. Auto- 
mobile. Established 3895. The Horseless Age Co., 
publishers. Subscription, .S2; 90 pages, 2 and 3 col- 
umns; length of columns, 10 inches; width, 3^2 and 
i 2)4: inches respectively. Office, 250 West 54th Street. 
! Advertising rates $5 an inch; 2 inches, S9; .'4 page, 
] $15; ]/i page, S25; li page, S32; J^ page, $40; one page, 
$75. Discount on 13 or more insertions. 



HOTEL GAZETTE.— Every Saturday. Com- 
mercial. Established 1876. John Martin, pub- 
lisher. Subscription, $2; claimed circulation, 
exceeding 6.000; 12 pages, 5 columns; length of 
columns, 17 inches; width, 2J inches. Office, 
1 1 23 Broadway. 

Advertising rates, $1 an inch. Discount, 5, 
10 and 25 per cent on 3, 6 and 12 months, respec- 
tively. 

HOTEL REGISTER.— E very Wednesday. 
Commercial. Established 1884. Hotel Register 
Company of New York (Inc.). publishers. Sub- 
scription, 84; estimated circulation, 20,000; 16 pages, 
4 columns; length of columns, 13? inches: width 
2)i inches. Office, St. Paul Building, Broadway 
and Ann Street. 



1G4 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



Advertising rates, aeate, 15 cents a line; one 
inch, tliree months, §21; six months, $38; one 
year. S65. Preferred positions, double price. 
Reading notices, $1 per count line. 



HOTEL REVIEW.— Monthly. Trade. Estab- 
lished 1905. Charles E. Gehring, publisher. Sub- 
.scription, $1; claimed average circulation, for year 
1910, 11,000; 44 pages, 2 columns; length of columns, 
IOI2 inches; width, 21 ems. Can use matrices. 
Office, 1269 Broadway. 

Advertising rates on application. 



HOUSE AND GARDEN.— Monthly. Home 
building. Decorative and Gardens. Established 
1901. McBride, Winston & Co., publishers. Sub- 
scription, $.3; 80 pages, 3 columns; length of col- 
umns, lOH inches; width, 2-5s inches. Forms close 
8th preceding month. Office, 6 West 29th Street. 

Advertising rates, agate, 55 cents a line; one 
page (magazine size) one time, $100.75; i page, 
S53.38; i page, $26.69. Discount, 5, 10 and 15 
per cent on 3, 6 and 12 months, respectively. 



HOUSE BEAUTIFUL (The).— Monthly. House 
Plans. Decorations, Gardening, etc. Established 
1896. The House Beautiful Co., publishers. Sub- 
scription, $3; claimed circulation, 40,000; 64 to 80 
pages, .3 columns; length of columns, 10)^ inches; 
width 2;^8 inches. Forms close first preceding 
month. Office, 315 Fourth Avenue. 

Advertising rates, agate, 50 cents a line; one page 
(441 lines), one time, S220.50. Regular Magazine 
page (16 inches), $112; 14 and }^ pages, pro rata; 
minimum space, 7 lines. 



NEW YORK 



HOUSEKEEPER.— Monthly Domestic. Estab- 
lished 1877. Collier & Nast (Inc.), publishers. 
Subscription, SI; guaranteed average circulation 
400,000*; 40 to 52 pages, 4 columns; length of columns, 
14J4 inches; width, 2li inches. Last forms close 
15th of second preceding month. Office, 443 Fourth 
Avenue. 

Advertising rates, agate, .S2 per line each inser- 
tion; one page (800 lines), $1,400; }4 and J 2 pages; 
pro rata; }i page ( 200 lines single column), $375, 
last cover page (3 colors), $2,000; inside covers. 
$1,600; inserts (3 color process), $1,800. No time 
or space discounts. Minimum space 3 lines. 



HOUSEWIFE (The).— Monthly. For women. 
Established 1884. The A. D. Porter Co., pub- 
lishers. Subscription, 50 events; guaranteed cir- 
culation, for year 1910, 400,000*; 28 to 36 pages with 
cover, 4 columns; length of columns, 14}4 inches; 
width, 2J^ inches. Can use matrices. Forms close 
15th of second preceding month. Office, 52 Duane 
Street. 

Advertising rates, per agate line, S2; H page, 
single column, S375; J4 page, double column, $350; 
3-2 page, $700: one p.Tge, $1,400; back cover (3 color 
process, $2,000; inside covers, (2 colors) $1,600; in- 
serts (3 color process), $1,800. No di.scount for 
time. Minimum space, 5 lines. 

See advertisement on page 495. 



HUMAN LIFE.— Monthly. (Formerly of Boston 
Mass.) Literary. Established 1905. The Human 
Life Publishing Co., publishers. Subscription, $1; 



claimed average circulation exceeding I.jO.OOO; 40 
pages and cover, 4 columns; length of columns, 13' 2 
inches, width, 2^4 inches. Forms close 5th preceding 
month. 

Advertising rates, agate, 75 cents a line; full pace 
(760 lines), $570; }-4 and H pages, pro rata. 2d and 3d 
cover page (2 colors), $600; H page, pro rata; back 
cover (2 colors), $650; in colors, 8850. 



ILLUSTRATED COMPANION.— Monthly. 
Fiction. Established 1880. F. B Warner & 
Co., publishers. Subscription, 25 cents; guaran- 
teed eirc'jiation, 200,000; 16 to 32 pages, 4 columns; 
length of columns, 13% inches; width, 2'4, inches. 
Forms close 17th of preceding month. Office, 
90 Chambers Street. 

Advertising rates, agate, 80 cents a line. Pre- 
ferred position, 15 per cent extra; i page (193 
lines), one time, $135.10; i page, S250.90; one page, 
$463.20. 
See advertisement on page 430. 



ILLUSTRATED MILLINER (The).— Month- 
ly. Fashion. Established 1900. The Illustrated 
Milliner Co., publishers. Subscription, $3; 
guaranteed average circulation, for year ending 
April 1911, 8,800*; 64 to 140 pages, 2 columns; length 
of columns, 10 inches; width, 35^ inches. Office, 
656 Broadway. 

Advertising rates, i-i page, one time, $9; 3i 
page, $17; J2 page, $30; one page, $50. Reduced 
rate on 3 or more insertions. 

ILLUSTRATED RECORD.— Every Saturday. 
Sporting. Established 1892. H. J. Botthof, 
publisher. Subscription, $2; estimated circula- 
tion, 100,000; 16 pages, 5 columns; length of col- 
umns, 15 inches; width, 2J inclies. Forms close 
one week in advance. Office, William and Spruce 
Streets. 

Advertising rates, agate, 35 cents a Ime. No 
discount for time or space. 

See advertisement on page 483. 



ILLUSTRATED SUNDAY MAGAZINE.— 

Issued as a part of Sunday editions of Pittsburgh 
Gazette-Times, Rochester Democrat and Chron- 
icle, Memphis Commercial Appeal, Kansas City 
Journal, Detroit Free Press, Cincinnati Commer- 
cial Tribune, New Orleans Picayune, Richmond 
Times Dispatch, Columbus Dispatch, Clevel.and 
Leader, Denver Republican, Louisville Courier - 
Journal, Minneapolis Tribune, Milwaukee Sentinel, 
Buffalo Times, Worcester Telegram, Des Moines 
Register and Leader, Omaha World Herald and 
Providence Tribune. Guaranteed circulation, 1,100,- 
000; 4 columns to page; width of columns, 2J4 inches. 
F'orms close 4 weeks in advance. Office, 290 Fifth 
Avenue. 

Advertising rates agate, $3.50 per line. Full page 
one time, $2,400; I/4 and )2 page pro rata; back cover, 
(3 colors), $2,800; 34 page on back cover, $750. 

See advertisement on page 456. 



INDEPENDENT.— Every Thursday. Unde- 
nominational. Established 1848. Clarence W. 
Bowen, publisher. Subscription, $3. Decline to 
give circulation; 84 pages, 2 columns; length of 
columns, 8 inches; width, 2| inches. Forms close 
Monday preceding. Caa use matrices. Office, 
130 Fulton Street. 



NELSON CHESMAN & CO.'S RATE BOOK. 



165 



NEW YORK 



Advertising rates, agate, one time, 40 cents a 
line; SS9.60 per page; preferred position, 50 cents 
a line; SS9.60 per page; preferred position, and financial 
and insurance advertising, 50 cents a line; S112 per 
page; 1,000 lines, 30 cents a line. ,Schools and hotels, 
30 cents a line each insertion; financial, 50 cents a 
line. 



INDUSTRIAL ENGINEERING AND ENGI- 
NEERING DIGEST.— Monthly. Technical. Es- 
tablished 1907. Technical Literature Co., publishers- 
Subscription, S2; 128 pages, 7x10. Office, 90 West 
Street. 

Advertising rates on application. 



INTERNATIONAL JOURNAL OF SUR- 
GERY. — Monthly. Surgical and Gynecology. 
Established 1887. International Journal of Sur- 
gery Co., publishers. Subscription, 81; estimated 
circulation, 28,000; 38 pages, 2 columns; length of 
columns, 9 inches; width, 3 inches. Forms close 
15th preceding month. Can use matrices. Office, 
100 William Street. 

Advertising rates, i page, one month, $13; 
three months, $30; six months, $55; one year, 
$90; one page, one month, $60; one year, $600. 



INTERNATIONAL MARINE ENGINEER- 
ING.— Monthly. Engineering. Established 1897. 
H. L. Aldrich, publisher. Subscription, domes- 
tic, S2; foreign, S2.50; claimed average circulation 
5,800; 40 pages, 2 columns; length of columns, 10 
inches; width, 3)^2 inches. Can use matrices. Office, 
17 Battery Place. 

Advertising rates, on yearly contract, 1-16 
page (li inches), $5 per time; J page. $9.17; J 
page, $16.67; J^ page, $29.17; one page, $54.17. 
Published simultaneously in London and New 
York. 



INTERNATIONAL STUDIO (The).— Month 
ly. Art and house decoration. Established 1897 
John Lane Co., publishers. Subscription, $5 
claimed circulation, 15,000; 170 pages, 3 columns 
length of columns, 10 inches; width, 2}-8 inches 
Forms close 5th of preceding month. Office, 114 
West 32d Street. 

Advertising rates, agate, $5 an inch; i page, 
one time, S15; Ji page, S.30; one page, S60. Discount, 
5 per cent on six months; 10 per cent on one year. 
Minimum space, one inch. Position extra. Combina- 
tion rates with Arts and Decorations, furnished 
on application. 



IRISH- AMERICAN.— Every Saturday. 
Democratic. Established 1849. Lynch & Mee- 
han, publishers. Subscription, $2; estimated cir- 
culation, 18,000; 8 pages, 6 columns; length of 
columns, 20 inches; width, 2^e inches. Can 
use matrices. Office, 35 Warren Street. 

Advertising rates, agate, 40 cents a line. Spe- 
cial notices, 50 cents. Reading notices, $1 per 
line each insertion. 



IRISH-AMERICAN ADVOCATE.— Every Satur- 
day. Irish-American. John C. O'Connor, publisher. 
Subscription, SI. 50; claimed circulation, 18,000; 
8 pages, 7 columns; length of columns, 22 inches; 
width, 2}-'6 inches. Office. 15 Vandewater Street. 

Advertising rates on application. 



NEW YORK 



IRISH-AMERICAN LITERARY AND SO- 
CIAL JOURNAL.— Every Saturday. Independent. 
Established 1893. John C. O'Connor, publisher. 
Subscription, $2; 8 pages, 15x22. Office, 15 Vande- 
water Street. 

Advertising rates on application. 



IRISH WORLD.— Every Wednesday. Catholic. 
Independent. Established 1870. Patrick Ford, 
publisher. Subscription, $2.50; estimated circu- 
lation, 75,000; 12 pages, 7 columns; length 
of columns, 20i inches; width, 2i inches. Can 
use matrices. Office, 13 Barclay Street. 

Advertising rates, agate, 30 cents a line; 
preferred position, 20 per cent extra. Special 
notices, 50 cents a line. Reading notices, $1 
per agate line. Discount, 300 lines, 10 per 
cent; 500 lines, 15 per cent; 750 lines, 20 per 
cent; 1,000 lines, 25 per cent. 



JAPANESE AMERICAN COMMERCIAL 
WEEKLY. — Every Saturday. Japanese. Com- 
mercial. Established 1900. Toicbi Nakahara, pub- 
lisher. Subscription, 9 cent« a copy, claimed cir- 
culation, 5,000; 8 pages, 5 columns; length of columns, 
9>2 inches: width, 2% inches. Office, Tribune 
Building. 

Advertising rates, $1..50 an inch; one month, 
$5; six months, $25; one year, $40; one column, 
one time $13; one page (9^x14^), $50; front 
cover, J; back cover, i times more than above 
rate. 



JEWELERS' CIRCUL.\R WEEKLY.— Every 
Wednesday. Trade. Established 1869. The 
Jewelers' Circular Publishing Co., publishers. 
Subscription. $2; guaranteed minimum circula- 
tion, 9,000*; 150 pages, 3 columns; length of col- 
umns, 10 inches; width, 2J^ inches. Office, 11 
John Street. 

Advertising rates, $2 an inch; 1-16 page, one 
time, $4; 1-10 page, $6; i page, $8; i page, $10; 
i- page, $16; i page, $20; i page, $30; f page, 
$40; one page, $60. Discount on one month 
and longer. 



JEWISH FORWARD.— Every evening except 
Saturdav and Sundav evening. S.\TURDAY 
AND SUNDAY MORNING Jewish. Labor. Es- 
tablished 1897. Forward Association, publishers. 
Subscription, S3. 50; guaranteed average circulation, 
for vear ending October 31, 1910, 105,281*; claims, 
in 1911, 113.800; 8 and 10 pages, 7 columns; length of 
columns, 20 inches; width, 2;s inches. Can use 
matrices. Office, 175 East Broadway. 

Advertising rates, dady (minimum space, 14 
lines), agate, 10 cents a line; medical, 15 cents; 
business notices, 15 cents; instruction, 8 cents a 
line. Time discounts on three months or longer. 
Classified, business chances and help wanted, 3 
lines, one time, 30 cents, with discount on 3 or 
more consecutive insertions. Personals and all 
other classifications, 3 lines, one time, 25 cents, 
with discount for continued consecutive inser- 
tions. 

See advertisement on page 473. 



JEWISH MORNING JOURNAL (The).— 
Every morning except Saturday. Jewish. Inde- 
pendent. Established 1901. Jewish Press Pub- 
lishing Co., publishers. Subscriptioi:, $3; guar- 
anteed average circulation, 83,000; sworn aver- 



IGf) 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



age circulation for four months ending April 30; 
1911, 82,744*; (average for year 1910, 80,760): 8 pages, 
7 columns; length of columns, 20% inches; width, 
2^ inches. Can use matrices. Office, 189 East 
Broadway. 

Advertising rates, agate, 15 cents a line. Read- 
ing notices, editorial page, 50 cents a line; first 
page, $1; other pages, 30 cents a line. Time dis- 
counts (not less than 14 lines), 3 times a week for 
six months, 10 per cent; for one year, 20 per cent. 
Space discounts, 5,000 lines within one year, 10 
percent; 10,000 lines, 15 per cent; 20,000 lines, 
20 per cent. Preferred position, 20 per cent 
extra. Classified, agents, 121^ cents a line (6 words); 
business personals, 15 cents; business chances, 10 
cents; financial. 30 cents; resorts, 10 cents; personals, 
1.5 cents a line, new publications, 15 cents; real estate 
for sale, 15 cents a line, with discount for three or 
more consecutive insertions. 

See advertisement on page 492. 



JEWISH NEWS.— Every evening except 
Saturday. SUNDAY MORNING. Established, 
1885. Sarasohn & Son, publishers. Subscrip- 
tion, $4; claimed average circulation, 68,974; 8 to 
16 pages, 7 columns; length of columns, 21 inches; 
width, 12J^ inches. Can use matrices. Office, 
187 East Boradway. 

Advertising rates, agate, 12 cents a line; in- 
side pages, designated, 15 cents a line; financial 
and mining, 25 cents; instruction or teachers, 
10 cents; special rate by the year, 6 or 3 
months; resorts, 10 cents; preferred position 
extra. Discount, 30 per cent on contracts 
for insertion every day for one year; 20 per cent 
for every other day; 5 per cent discount on 
5,000 lines used within one year; 10 per cent on 
10,000 lines; 20 per cent on 20,000 lines, or 
more. Classified, 10 cents a line (6 English 
words), with discount on 3 or more insertions. 
Reading notices, 50 cents per agate line; first 
or editorial page, $1; opposite editorial or last 
page, 75 cents a line. 

See advertisement on page 561. 



JOURNAL (Evening). — Every evening except 
Sunday. Established 1896. W. R. Hearst, 
proprietor,. Subscription, $3; estimated circula- 
tion, 800,000; 10 to 24 pages, 7 columns; length 
of columns, 20 inches; width, 2f inches. Can use 
matrices. Office, Park Row and Center Street. 

Advertising rates, agate, 14 lines, or more, run 
of paper, 60 cents; next reading matter, 65 cents; 
full position, 70 cents a line; medical, $1.75; business 
and special notices , 70 cents a line. Reading notices 
any page, except first page, $2.50 a line, agate 
measure; reading notices on first page, $6 (10 lines 
minimum; 100 lines maximum). Discount on 
display, 28 lines or more, for one year, 2}4 per cent 
on once a week, or 5,000 lines; 5 per cent on 78 times, 
or 10,000 lines; 7^2 per cent on 104 times, or 15,000 
lines; 10 per cent on three times a week, or 20,000 lines. 
No extra charge for cuts, display or broken columns, 
but broken column advertisements must equal 42 
lines across two columns; 75 lines across 3 col- 
umns; 100 lines across 4 columns; 140 lines across 
5 or more columns. Classified, same as display. 



JOURNAL OF COMMERCE AND COMMER- 
CIAL BULLETIN. — Every morning except 
Sunday. Commercial and General News. Estab- 
lished 1827. Journal of Commerce and Commercial 



NEW YORK 



Bulletin (Incorporated), publishers. Subscription, 
$12; circulation, refused; 16 to 20 pages, 7 columns; 
length of columns, 21 inches; width, 2^ inches. 
Can use matrices. Office, 32 Broadway. 

Advertising rates, agate, 20 cents per line each 
insertion; financial and insurance, 25 cents a line; 
first page, double rates. Reading notices, with 
"adv" or "***" affixed, 75 cents and $1 a line. 
Discount on display advertising for time and 
space. 



JOURNAL OF THE OUTDOOR LIFE. (The) 
— Monthly. Anti-Tuberculosis. Established 

1904. Journal of the Outdoor Life Publishing Co. 
publishers. Subscription, 81; claimed circulation 
5,000*; 40 pages and cover, 2 columns; length of col- 
umns, 8 inches; width, 2J^ inches. Can use matrices. 
Office, 2 Rector Street. 

Advertising rates, $2.75 an inch; three months, 
$7; six months, $12; one year, $22; J^ page, one 
time, $10; J^ page, $18; one page, $30. 



JOURNAL OF THE TELEGRAPH. 
— Monthly. Telegraphy. Established 1866. 
Western Union Telegraph Co.. publishe'-s. Sub- 
scription, $1; claimed circulation, 32,000; 16 to 50 
pages, 3 columns; length of columns, 18 inches; 
width, 2 inches. Office, 195 Broadway. 

Advertising rates, per inch, each insertion, $2; 
J^ page, one time, $25; J4 page, $12.50; last cover 
page, 25 per cent additional. 



JUDGE. — Every Saturday. Humorous Es- 
tablished 1881. Leslie-Judge Company, publish- 
ers. Subscription, $5; claimed circulation, 77,000; 
20 pages. 3 columns; length of columns, 10 inches; 
width, 2^ inches. Forms close 15 days in advance. 
Office, 225 Fifth Avenue. 

Advertising rates, agate, 50 cents a line. Read- 
ing notices, $1 per agate line; one page, display, (420 
lines), one time, $2.10 '4 page, pro rata. Back 
cover (3 colors), $600. 



JUDGE'S LIBRARY AND SIS HOPKIN'S 
OWN BOOK.— Monthly. Humorous. Estab- 
lished 1891. Leslie-Judge Company, publishers. 
Claimed combined circulaticn, 51,350; (Judges 
Library, for four months ending July 1911, 26,275; 
Sis Hopkins' Own Book, for same period, 25,075) ; 
subscription, $1; 32 pages, 3 columns; length of 
columns, 9)-^ inches; width, 2'4 inches. Forms 
close 15 days in advance of publication. Office, 
225 Fifth Avenue. 

Advertising rates, both publications, agate, 
20 cents a line. Reading notices, 40 cents a line; 
}i page, $18; full page, (400 lines), $72. 



KATHOLISCHE DEUTSCHAMERIKANER" 
Every Saturday. English and German. Catholic. 
Established 1910. Kath. German American Pub- 
lishing Co., publishers. Subscription, $1.25; claimed 
average circulation, 5,000; 12 pages, 4 columns; length 
of columns, 16 inches: width, 21 g inches. Can use 
matrices. Office, 5 Beekman Street. 

Advertising rates on application. 



NELSON CHESMAN & CO.'S RATE BOOK. 



167 



NEW YORK 



KNOWLEDGE.— Monthly. Financial. Es- 

tablished 1903. Development Company of Am- 
erica, publishers. Subscription, $2; estimated 
circulation, 12,500; 32 pages and cover, 2 columns; 
length of columns, 7 inches; width, 2}/^ inches. 
Forms close 20th preceding month. Can use 
matrices. Office, 119 Nassau Street. 

Advertising rates, $3.50 aii inch; per page, $40; 
i and i pages, pro rata. Discount, 5, 10 and 20 
per cent on 3, 6 and 12 months, respectively. 



LADIES' WORLD.— Monthly. Literary. 
Household and Fashion. Established 1879. 
S. H. Moore Co., publishers. Subscription, 50 
cents; guaranteed minimum circulation, 600,000*; 
36 to 48 pages, 4 columns; length of columns, 143^^ 
inches; width, 2,^,; inches. Forms close 5th of 
second preceding month. Office, 23-27 City Hall 
Place. 

Advertising rates, agate, per line, $3; 200 lines, 
or more in one issue, 10 per cent discount; 800 
lines, 15 per cent. No advertisement of less than 
5 lines taken. 

See advertisement on page 447. 



LEADER (The).— Monthly. Boys and Girls. 
Catholic. Established 1865. Paulist Fathers, 
publishers. Subscription, fl; estimated circula- 
tion, 35,000; 32 pages, 2 columns; length of col- 
umns, 8 inches; width, 25-^ inches. Forms close 
20th preceding month. Office, 120-122 West 60th 
Street. 

Advertising rates, agate, $2 an inch (minimum 
space); Vs page, one time, $4; M page, $7; M page, 
$13; one page, $25. Preferred position, 10 per 
cent extra. Discount, three months, 5 per cent; 
six months, 7 per cent; one j'ear, 15 per cent. 



NEW YORK 



LEDGER. — Every Saturday. Democratic. Es- 
tablished 1908. Longacre Publishing Co., publishers. 
Subscription, SI; estimated circulation, 10,000; 8 
pages, 18x22. Office, 88 Centre Street. 

Advertising rates on application. 



LESLIE'S WEEKLY.— Every Thursday. 
Literary. Established 1855. Subscription, $5; 
guaranteed circulation, exceeding 325,000; 28 pages or 
more, 4 columns; length of columns, 14 t% inches; 
width, 2Ji inches. Forms close three weeks in ad- 
vance; for covers, 6 weeks in advance of publication. 
Office, 225 Fifth Avenue. 

Advertising rates, agate, 7 lines or more, per line, 
each insertion, SI. 25 a line; }4 page, one time, S225; 
'2 page, $450; one page (800 lines), S900; back 
cover page (2 colors), $1,100; back cover page, (3 
colors), $1,300. 



LIFE. — Every Thursday. Humorous. Es- 
tablished 1883. Life Publishing Co., publishers. 
Subscription, $5; claimed circulation, 152,000; 
44 to 80 pages, 3 columns; length of columns, 10 
inches; width, 2% inches. (Special number 
issued twice a month.) Forms close 17 days in 
advance. Office, 17 W. 31st Street. 

Advertising rates, agate, $1 per line, each inser- 
tion. One full page, $420; J^ and J^ pages, pro 
rata. Reading notices, $2 a line. 

Rates to advance to 81.25 per line January 1, 1912. 

See advertisement on page 449. 



LIFE INSURANCE INDEPENDENT.— 
Monthly. Insurance. Established 1889. N. H. 
Weed, editor and publisher. Subscription, $2; 
guaranteed average circulation, for first 3 months 
in 1911, 6,276*; 32 pages, 2 columns; length of columns, 
9^ inches; width, 334 inches. Office, 30 Church 
Street. 

Advertising rates on application. 



LITERARY DIGEST (The).— Every Satur- 
day. Review News, etc. Established 1890. 
Funk & Wagnalls Co., publishers. Subscription, 
$3; claimed circulation, 238,000; 44 to 72 pages, 
3 columns; length of columns, 10 inches; width, 
2i inches. Forms close ten days in advance. 
Office. 44-60 East 23d Street. 

Advertising rates, agate, $1.25 a line. Reading 
notices, $1.75 a line (nonpareil); one page, display, 
(420 lines) one time, $500; back cover (2 colors), 
$800; 3 colors, $850; X and 14 pages, pro rata; 
inside covers (2 colors), $625; 3 colors, $675. 
Special rate for classified columns (IM inches 
wide), 90 cents a line; for resident school adver- 
tising, $1 a line (agate); for publishers announce- 
ments, $1.25 a line. No time or space discounts. 



LODGE CLUB AND ASSOCIATION RE- 
CORD.— Monthly. Fraternal. Established 1886. 
Record Publishing Co., publishers. .Subscription, 
$2; estimated circulation, 6,000; 33 pages, 11x16. 
Office, 35-37 Frankfort Street. 

Advertising rates on application. 



LUMBERMAN'S REVIEW.— M o n t h I y. 
Lumber. Established 1892. .John G. Staats, 
publisher. Subscription, $1; 48 to 64 pages, 
3 columns; length of columns. 12 inches; width, 
2}4 inches. Forms close 8th of each month. Of- 
fice. 45 Broadway. 

Advertising rates on application. 



McCALL'S MAGAZINE.— Monthly. Fash- 

ions. Established 1871. The McCall Co., pub- 
lishers. Subscription, .50 cenis; sworn average 
circulation for year 1910, 1,059,697*; 100 pages, 3 
columns; length of columns, 9!-2 inches; width, 2Vi 
inches. Forms close 5th of second preceding month. 
Office, 236-246 West 37th Street. 

Advertising rates, agate, S5 per line; one page, 
$1,800; ^ page, $950; i page, $485. 



McCLURE'S MAGAZINE.— Monthly. Liter- 
ary. Established 1893. The S. S. McClure 
Co., publishers. Subscription, $1.50; guaranteed 
average circulation, 450,000; 112 pages, 2 columns; 
length of columns, 8 inches; width, 2-'^ inches. 
Forms close 20th of 2nd preceding month Office, 
44-60 E. Twenty-third Street. 

Advertising rates, less than Jg of a page, S2.1o per 
agate line (minimum, 7 lines); per page, $460; facing 
back of frontispiece, per page, S500; facing adver- 
tising index, $500; facing contents, S6'21; lacing last 
text, $828: facing covers, $828; 2d and 3d cover, $828; 
back cover, $1,785. 

See advertisement on page 461. 

McKINXEY (J. P.) SPECIAL AGENCY. 
See advertisement on page 568. 



168 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



MAGAZINE OF MYSTERIES.— Monthly' 
Established 1891. Magazine of Mysteries As- 
sociation, proprietors. Subscription, $1 ; guar- 
anteed circulation, 300,000; 36 pages and upward, 
4 columns; length of column!?, 12}2 inches; width, 
2^i inches. Forms close 10th of month preceding 
date of issue. Office, 627-649 West 43d Street. 

Advertising rates, agate, $1.20 per line; one 
page, inside, one time, $600; 3^ page, $336; M 
page, $195; back cover page, $660. No tobacco, 
medical or liquor advertising accepted. 

See advertisement on colored insert. 



MAIL. — Every evening except Sundav. Re- 
publican. Established 1837. The Mail and 
Express Co., publishers. Subscription, $4.. 50; 
Saturday only, $2.50; claimed average circul i- 
tion, exceeding 90,000; 12 to 16 pages, 8 columns; 
length of columns, 21 inches; width, 2^ inches. 
Can use matrices. Office, 203 Broadway. 

Advertising rates, agate, 35 cents a line; 
designated page, other than editorial page, 40 
cents a line; preferred po.sition (minimum, 28 lines) , 
next reading, 5 cents a line extra; next to and 
following reading, 10 cents a line extra. Double 
column advertisements must be at least 28 lines 
deep. Classified, business opportunities, 30 cents 
a line; financial, 35 cents; bankers and brokers 
and trust companies, 20 cents a line per inser- 
tion for 3 times a week, for one year (minimum, 
14 lines); automobiles, 30 cents; instruction, 20 
cents; 26 times daily or e. o. d., 12 cents a line; 
real estate, 20 cents; 10 per cent discount on 3 
t. a. w.; resorts, 20 cents a line; 26 times, daily 
or e. o. d., 15 cents a line; special notices, 35 cents; 
sporting, 50 cents; publications, 20 cents a line, 
flat. Reading notices, with "adv." affixed (2 
lines or more), first page, $2.50 a line; opposite 
editorial page, $2 a line; 2d, 3d, last or other spe- 
cial pages, $1.75 a line; run of papei, $1.50 a 
line; 1,000 lines, displav within one vear, 34 cents 
a line; 2,500 lines, 32 cents; 5,000 lines^SO cents; 10,- 
000 lines, 29 cents: 20,000 lines, 28 cents a line. Illus- 
trated Saturday Magazine (with Sunday's issue), 4 
columns to page; 178 lines to columns; 13 J ems 
pica wide. Advertising rates, agate, 40 cents a 
line. Cover page rates on application. Forms 
close for special Saturday edition, one week in 
advance. 



MAN'S BOOK.— Monthly. Fashions. Estab- 
lished 1908. Fairchild Publishing Co., publishers. 
Subscription, $1; estimated circulation, 10,000; 40 
pages, 10.\14. Office, 42 East 21st Street. 

Advertising rates on application. 



MARITIME REOISTER.— Every Wednesday. 
Shipping. Established 1869. World's Mari- 
tirne News Co., publishers. Subscription, $35; 
estimated circulation, 5,500; 00 pages, 5 col- 
umns; length of columns, 14f inches; width, 21 
inches. Oifice, 88-90 Gold Street. 

Advertising rates, agate, 50 cents a line. 
Further rates on application. 



MAY MANTON'S PUBLIC.\TIONS.— Em- 
bracing May Manton Fashion Sheet. Guaran- 
teed circulation, exceeding 3,000,000* monthly. 
May Manton Fashion Book and Envelope, Quarterly, 
Circulation, 200,000. Pattern Envelope, exceeding, 
1,. 300,000 monthly. May Manton Pattern Co., pub- 
lishers. Office, Broadway and 32d Street. 



NEW YORK 



Advertising rates. May Manton Pashion Sheet, 
$3 per line, based on 3,000,000 copies monthly. 
(Rebate, if less). Fa-shion Book and Envelope, 
rate on application. 



MEDICAL EXAMINER AND PRACTI- 
TIONER.— Monthly (15th). Medical. Estab- 
lished 1890. The Medical Examiner Practitioner 
Co., publishers. Subscription, $2; estimated 
circulation, 10,000; 64 pages, 2 columns; length 
of columns, 934 inches; width, 3J^^ inches. Can 
use matrices. Office, 90 William Street. 

Advertising rates, 1 inch, one time, $2.75; tliree 
months, $7.50; six months, $15; one year, $24; 
tV page, one time, $7; I page, $9; i page, $11; 
i page, $15; i page, $25; one page, $40. 



MEDICAL JOURNAL.— Every Saturdav. 
Medical. Established 1843. A. R. Elliott Pub- 
lishing Co., publishers. Subscription, $5; claimed 
circulation, 28,300; 96 pages, 2 columns; length of 
columns, 93^ inches; width, 3% inches. Office, 
06 West Broadway. 

Advertising rates, 60 cents a line, agate; J page, 
one time, $14; three months, $182; six months, 
.$2.50; one year, $400; H page, one time, $35; one 
page, $60. 



MEDICAL RECORD.— E ve r y S a t u r d a v. 
Medical. Established 1866. Wm. Wood & 
Co., publishers. Subscription, $5; estimateil 
circulation, 10,000; 88 to 92 pages, 2 columns; 
length of columns, 10 inches; width, Sf inches. 
Can use matrices. Office, 51 Fifth Avenue. 

Advertising rates, nonpareil, tV column (12 
lines), one time, $4. Further rates on applica- 
tion. 



MEN'S WEAR.— Semi-Monthly. Trade. Es- 
tablished 1896. Fairchild Company, editors and 
publishers. Subscription, $2; guaranteed circu- 
lation, 5,000; 140 pages, 10x13. Office, 42 East 
21st Street. 

Advertising rates on application. 



MERCANTILE ADJUSTER.— Monthly (also 
dated at St. Louis, Mo). Commercial. Legal. 
Established 1886. The Mercantile Adjuster 
Publishing Co., publishers. Subscription, $5; 
estimated circulation, 7.000; 272 pages, 2 columns; 
length of columns, 8 inches; width, 25^ inches. 
Office, 132 Nassau Street. 

Advertising rates, agate, $4 an inch; three 
months, $10.80; six months, $20.40; one year, 
$33.00. 



MERCANTILE AND FINANCIAL TIMES. 
— Every Saturday. Commercial. Established 
1875. Francis Swigert. publisher. Subscription, 
$5; estimated circulation, 12,000; 16 pages, 3 
columns; size of page, 10x14. Office, 66 Murraj' 
Street. 

Advertising rates, 25 cents a line; per inch, 
$2; i page, one time, $8; i page, $15: i page, 
$25; one page, $50; reading notices, 50 cents a 
line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



169 



NEW YORK 



MESSENGER OF THE SACRED HEART 
(The).— Monthly. Catholic. Established 1866. 
Apostleship of Prayer, publishers. Subscrip- 
tion, 50 cents; sworn average circulation, for four 
months ending April 1911. 150,375*; guaranteed 
minimum circulation, from September 1911, 160,000*; 
80 pages, 2 columns; length of columns, 7'^ inches; 
width, 211 inches. Forms close 20th of second 
preceding month Office, 801 West 181st Street. 

Advertising rates, one inch, one time, $8.40; 3 times, 
$8; 6 times, .S7.87; one year, S7.50 an inch, per time; 
one page, one time, .?130; H, M and J2 pages, pro 
rata, with discount on 3 or more in.sertions. 



METHODIST MEN.— Monthly except July 
and August. Religious. Established 1907. The 
Layman's Publishing Co. (Inc.), publishers. Sub- 
scription, SI; claimed circulation, 6,000; 48 pages 
and cover, 2 columns; length of columns, 8 inches; 
width, 2I2 inches. Can use matrices. Office, 150 
Fifth Avenue. 

Advertising rates, SI. 25 an inch; $10 per year; 
i page, (4 inches), one time, $4.50; i page, $8.25; 
one page, $15; 2d and 3d cover pages, $1.75 an 
inch; Isack cover, $2.50 an inch. Reading no- 
tices, 50 cents a line. 



METROPOLITAN AND RURAL HOME.— 

Monthly. Agricultural. Estabhshed 1885. The 
W. J. Thompson Co., publishers. Subscription, 20 
cents; guaranteed circulation, 600,000; 20 to 32 
pages, 4 columns; length of columns, 13^ inches; 
width, 2M inches. Forms close 14th preceding 
month. Office. 627-649 West 43d Street. 

Advertising rates, agate, $2.40 per line each in- 
sertion; "4 page (189 lines), one time, $390; Yi 
page, $672; 1 page, $1,200; back cover, $1,.320. 

See advertisement on colored insert. 



MISCELANIA.— Monthly. Spanish. Com- 
mercial. Established, 1901. Rafael A. Grau, 
publisher. Subscription, $1.50; estimated circula- 
tion, 12,000; 30 pages, 9x12. Office, 24 State 
Street. 

Advertising rates on application. 



MISSIONARY REVIEW OF THE WORLD. 
— Monthly. Unsectarian. Established 18 8 7. 
Funk & Wagnalls Company, publishers. Sub- 



NEW YORK 



scription, $2.50; claimed circulation. 10,500; 96 pages, 
2 columns. Forms close 10th preceding month. 
Office, Corner Fourth Avenue and 23d Street. 

Advertising rates, 1 inch (^'^ page), one 
time, $2; \ page, $4; \ page. $8; h page, $15; one 
page, $25; special rate for cover pages. 10 per 
cent discount on 3 or more pages to be used within 
one year. Minimum space, 1 inch. 



METHODIST REVIEW.— Bi-Monthly. Meth- 
_odist. Established 1819. Eaton & Main, pub- 
lishers. Subscription, $2.50; estimated •circula- 
tion, 7,000; 168 pages, 800. Office, 150 Fifth 
Avenue. 

Advertising rates on application. 



METROPOLIT.\N MAGAZINE.— Monthly. 
Established 1895. The Metropolitan Magazine Co., 
publishers. Subscription, -SI. .50; claimed circulation, 
125,000 net, 4 columns to page; length of columns, r2J/8 
inches; width, 2I4 inches. Forms close 18th to 28th 
of second preceding month. Office, 286 Fifth Avenue. 

[Advertising rates, agate. 75 cents a line; one 
page, $375; %,, and J^ pages, pro rata. Minimum 
space, 7 lines. (Rates advance in February 1912 
issue to 81 per line; .S600 per page 680 lines); with a 
guaranteed circulation of 200,000. 



MISSION FIEL D.— Monthly. Reformed 
Church. Established 1887. Mission Board of 
Refornied Church, publishers. Subscription, 50 
cents; estimated circulation, 6,000; 40 pages, 6x9. 
Office, 25 East 22d Street. 

Advertising rates, Y% page, one time, $2.50; M 
page, $4; J4 page, $7; one page, $12. Discount 
on 6 or more insertions. 



MISSIONS.— Monthly. Religious. Estab- 

lished 1910. Official organ of the American 
Baptist Home and Foreign Missionary Societies 
and Publication Society, (joint publishers). Sub- 
scription, 75 cents; claimed average circulation, 
34,500; 80 pages and cover, 2 columns; length of 
columns, 8 inches; width, 2K inches. Can use 
matrices. Forms close 8th of preceding month. 
Office, 118 East 28th Street. 

Advertising rates, M page, (4 inches single 
column) $10 each insertion; 
page, $40; cover pages, $50. 



page, 



MODERN ELECTRICS.— Monthly. Electrical. 
Established 1908. Modern Electrics Publication, 
publishers. Subscription, $1; 42 pages, 7x10. Office, 
203 Fulton Street. 

Advertising rates on application. 



MOODY'S MAGAZINE.— Monthly. Financial. 
Established 1905. A. W. Ferrin, publisher. 
Subscription, $3; claimed circulation, 10,000; 
96 pages, 2 columns; length of columns, 8 inches; 
width, 23-2 inches. Forms close first of each month. 
Can use matrices. Office, 35 Nassau Street. 

Advertising rates, i page, one time, $10; \ 
page, $15; 3^2 page, 827.50; one page, $50. Di-scount 
on 6 or more insertions. 



MONTHLY MAGAZINE SECTION.— See 
Chicago, 111. 
See advertisement on colored insert. 



MORGEN JOURNAL (Das).— Every morn- 
ing including SUNDAY. German. Indepen- 
dent. Established 1890. W. R, Hearst, pub- 
lisher. Subscription, daily, $3; Sunday issue, 
onl.v, 82. .50; claimed circulation, daily, 74,726; Sunday, 
93,594; daily, 8 pages; Sunday, 44 to .52 pases, 
7 columns; length of columns 20 inches; width, 
2}-^ inches. Can use matrices. Office, 18 
Spruce Street. 

Advertising rates, agate, daily or Sunday, 
ordinary, 20 cents a line; back pages, Sunday, 
25 cents a line; medical, daily, 25 cents a line; 
Sunday, 30 cents. Discounts, 5 per cent on 
1,000 lines; 10 per cent on 2,500 lines; 15 per 
cent on 5,000 lines; 20 per cent on 10,000 lines; 
or 52 times, within one year, 5 per cent; 78 
times, 10 per cent; 104 times, 15 per cent; 156 
times, 20 per cent; preferred position, 15 and 



170 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



30 per cent extra. Classified, agents, 15 cents 
a line; business opportunities, 15 cents; automo- 
biles, 15 cents a line; books and publications, 15 
cents; business personals, 20 cents; educational, 
15 cents; financial 20 cents; matrimonial, 25 
cents; personals, 20 cents; special notices, 20 
cents a line, with discount on 3 or more insertions. 
No extra charge for cuts or double column, 
but latter must be not less than 28 lines 
deep. Reading notices, daily and Sunday, 
first page, $1.50; all other pages, $1 per nonpareil 
line. 



MOTOR.— Monthly. Motoring. Established 
1903. New Publication Co., publishers Sub- 
scription, $3; estimated circulation, 25,000; 128 
pages or more, 2 and 3 columns; length of col- 
umn."!, 12 inches; width, 4 and 21 inches. Of- 
fice, 381 Fourth Avenue. 

Advertising rates, one inch, one time, S9; one 
year, $7 per issue; j paire, one time, $35; i page, 
$60; i page, $100; one page, $1.50. 



MOTOR BI AND ACCESSORIES.— Monthly. 
Motor Cycle. Established 1910. Motor Bi and 
Accessories Companv, publishers. Subscription, $1; 
28 pages, 9x12. Office, 1777 Broadway. 

Advertising rates on application. 



MOTOR BOAT (The).— Semi-Monthly (10th 
and 25th). Motoring. Established 1904. Motor 
Boat Publishing Co., publishers. Subscription, 
$2; sworn average circulation 29,000; 160 pages, 
2 and 3 columns; length of columns, 9}4' inches; 
width, 314 inches. Office, 1133 Broadway. 

Advertising rates, $7.50 an inch; six months, $6.25; 
one vear, So an inch, per time; tt? page, one time, 
$12; Vs page, $20; U page, $27.50; J^ page, $50; 
one page, $90. 



MOTOR BOATING.— Monthly. Motoring. 
Established 1909. New Publication Co., pub- 
lishers. Subscription, $3; 40 pages, 3 columns; 
size of pages, 12x8 inches; width, of columns, 2 2-3 
inches. Forms close 10th preceding month. Office, 
381 Fourth .\venue. 

Advertising rates, $0 an inch; per year, $5.00 
an inch, per time; } s page, one time, $15.50; 3i page, 
$27.50; K page,^$50; one page, $90. 



MOTORCYCLE ILLUSTRATED. — S e m i - 
Monthly. Motorcycle. Established 1906. Motor- 
cycle Publishing Co., publishers. Subscription, 
$1; estimated circulation, 5,600; 36-48 pages, 9x12. 
Office, 299 Broadway. 

Advertising rates on application. 



MOTOR WORLD.— Every Thursday. Estab- 
lished 1900. The Motor World Publishing Co.. 
publishers. Subscription, $2; claimed circula- 
tion, 9,800; 52 pages, 3 columns; length of col- 
umns, 10 inches; width, 2}4 inches. Forms 
close Monday preceding. Office, 154 Nassau 
Street. 

Advertising rates, 1 inch, one time, ?5; 13 times, 
$4 each insertion; 26 times, $3.50; 52 times, $3 per 
insertion; 2 inches, one time, .?9; \'s page, $15; ^i page, 
$30; 1-3 page, $35; one page, $60. 



NEW YORK 



MOVING PICTURE NEWS.— Every Saturday. 
Moving Pictures. Established 1908. Cinemato- 
graph Publishing Co., publishers. Subscription, 
$2; claimed circulation, 6,000; 24 pages, 2 columns; 
length of columns, 16 inches; width, Z^i inches. 
Oflice, 30 West 13th Street. 

Advertising rates on application. 



MOVING PICTURE WORLD.— Every Satur- 
day. Moving Pictures Established 1904. World 
Photograph Publishing Co., publishers. Subscrip- 
tion, $2; 26 pages, 8x11. Office, 125 East 23d Street. 

Advertising rates on application. 



MUNSEY'S MAGAZINE.— Monthly. Liter- 
ary. Established 1889. The Frank A. Munsey 
Co., publishers. Subscription, $1; claimed cir- 
culation, 500,000; 160 pages, 2 columns; length 
of columns, 8 inches; width, 2^4 inches. Forms 
close about the first of preceding month. Office, 
175 Fifth Avenue. 

Advertising rates, per page, $500; pro rata down 
to 1 inch, minimum space; position, 10 per cent 
extra. No discount for time or space. Special 
rates for school advertising. Classified advertise- 
rnents, 4 lines or less, one time, $10: each addi- 
tional line, $2.50; 10 per cent discount on 6 
consecutive insertions for classified advertising 
only. 



MUSICAL COURIER.— Every Wednesday. 
Musical. Established 1880. Musical Courier C^o., 
publishers. Subscription, $5: claimed circula- 
tion, 62,000 in America; 26,000 foreign; 52 pages, 
3 and 4 columns; length of columns, 14 inches; 
width, 3>8 and 2}4 inches. Forms close Saturday 
a. m. preceding date of issue. OflBce, 437 Fifth 
Avenue. 

Advertising rates, agate, $1 a line on pages con- 
taining reading; on pages containing advertisements 
only, 50 cents a line. Discount on 3 months or longer. 



MUSICAL OBSERVER.— Monthly. Musical. 
Established 1907. Musical Observer Co., pub- 
lishers. Subscription, SI; claimed circulation, 17,000; 
26 pages, 3 columns; length of columns, 11 inches; 
width, 2' 8 inches. Office, 6-12 Fourth Avenue, 
Cooper Square. 

Advertising rates, $2 an inch; li page, $11; J3 page, 
$22; 1,2 page, $33; one page, $66. Discount, 10, 15 
and 20 per cent on 3, 6 and 12 months respectively. 



NATION (The).— Every Thursday. Indepen- 
dent. Literary. Established 1S65. New York 
Evening Post Co., publishers. Subscription, $3; 
estimated circulation, 7,000; 38 to 48 pages, 3 col- 
umns; length of columns, 10 inches; width, 2J/4 
inches for type; 2 3/16 inches for cuts. Can use 
matrices. Office, 20 \'esey Street. 

Advertising rates, agate, 15 cents per line each 
insertion; preferred position, i, extra. Dis- 
count, one month, 5 per cent; three months. 
12i per cent; six months, 15 per cent; one year, 
25 per cent. Discount on amounts, 10 to 33^ 
per cent on $100 to $2,000. 



NELSON CHESMAN & CO.'S RATE BOOK. 



171 



NEW YORK 



NATIONAL BOTTLER'S GAZETTE.— Month- 
Iv. Bottling and Anti-Prohibition. Established 
1882. W. B Keller Publishing Co., publishers. Sub- 
scription. S3; claimed circulation 5,000; 150 page.s, 
11x14. Office, 99 Nassau Street. 

Advertising rates H page, one time, $7; M page> 
S13; }2 page, 823; one page, $40. Discount on 3 or 
more insertions. 



NEW YORK 



NATIONAL POST.— Fortnightly. Every other 
Wednesday. Independent. The National Post 
Co., publishers. Claimed circulation, 80,000; 3 
columns to page; length of column, 11 inches; wi th, 
2? 8 inches. Forms close 20th of second preceding 
month; last form, 1st of preceding month. Office, 
29-31 East 22d Stree;. 

Advertising rates, agate, 25 cents a line; one col- 
umns, (154 lines), $35; one Magazine page, (224 lines), 
850; one full page (462 lines), SlOO; back cover (2 
colors), $200. 



NATIONAL PROVISIONER (The).— Every 
Saturday. Trade. Established 1891. Food 
Trade Publishing Co.. publishers. Subscription, 
83; estimated circulation, 8,000; 56 pages, 3 columns; 
length of columns, 11 inches; width, 2}2 inches. 
Can use matrices. Office, 116 Nassau Street. 

Advertising rates, one inch, S2.50, with discount 
on time and space. 



NATUROPATH AND HERALD OF 
HEALTH (The).— Monthly. Hygiene. Estab- 
lished 1896. Benedict Lust, editor and pub- 
lisher. Subscription, $2; claimed circulation, 
25,000; 96 pages and cover, 2 columns; length 
of columns, 8 inches; width, 2 J inches. Forms 
close loth of preceding month. Office, 465 
Lexington Avenue. 

Advertising rates, one inch (1-16 page) English 
or German copy, one time, $3; Jg page, $6; H page, 
810; yi page, $18; one page, 830; discount 2 months, 
5 per cent; 3 months, 10 per cent; 6 months, 25 per 
cent; one year, '6',ii per cent. Classified, 3 
cents a word. Discount on 3 or more insertions. 



NAUTICAL GAZETTE.— Semi-Monthly. (to 
resume weekly publication later). Marine. Estab- 
lished 1871. J. W. Dawson Stearns, publisher. Sub- 
scription, S3; guaranteed average circulation, 7,500; 
18 to 44 pages, 2 columns; length of colurhns, 10 inches; 
width, 3I/2 inches. Forms close Monday preceding. 
Office, 128 Water Street. 

Advertising rates, 1-16 page, one time, $5.50; 
i page, ilO; i page, $18; 4 page, $20; i page, 
$25; one page, $42.50. Discount on 3 months 
and longer. Classified (8 words to the line), 
2 cents a word. 



NEDELNI HLAS LIDU.— Every Sunday. 
Bohemian. Labor. Established 1889. Co-oper- 
ative Printing Co., publishers. Subscription, 
$2.50; estimated circulation, 5,000; 16 pages; 
size of pages, 16x22. Office, 432-434 East 71st 
Street. 

Advertising rates on application. 



NEDELNI LISTY.— Every Sunday. Bohem- 
ian. Established 1889. N. T. Listy Printing and 
Publishing Co., publishers. Subscription, $2.50; 
estimated circulation, 5,000; 16 pages, 5 columns; 
length of columns, 18 inches; width, 2 3/16 inches 
Office, 1397 Avenue A. 

Advertising rates on application. 



NEW AGE.— Monthly. Masonic. Scottish 
Rites. Established 1904. Supreme Council of 
the 33d degree A. & A. Scottish Rite of Free 
Masonry, S. J. U. S. A., publishers. Subscrip- 
tion, $1.50; estimated circulation, 50,000; 
140 pages, 2 columns; length of columns, 8 inches; 
widtii, 2t inches. Forms close 15th preceding 
month. Can use matrices. Office, 290 Broad- 
Way. 

Advertising rates, agate, 20 cents a line (mini- 
mum space, 5 lines); 1 page, $40; J and i pages, 
ore rata. 



NEW IDEA WOMAN'S MAGAZINE.— 
Monthly. Fashions and Literary. Established 
1896. New Idea Publishing Co., publishers. 
Subscription, 50 cents; guaranteed average circula- 
tion, for first four months in 1911, net, 162,245*; 96 
pages and cover, 4 columns; length of columns, 143^ 
inches; width, 2J4 inches. Forms close 5th of second 
preceding month. Office, 3-38 Broadway. 

Advertismg rates, agate, $1 a line; minimum 
space, 5 lines; i page (100 lines, double col- 
umn), one time, $180: one column, $200; double 
column, $350; one page, $700. 



NEW STORY MAGAZINE.— Monthly. Lit- 
erary. Magazine size. Forms close 25th of third 
preceding month. Office, 7th Avenue and 15th 
Street. 

Advertising rates, agate, 14 lines or more, 50 cents 
a line; per page, $100; i4< M and ^ pages pro rata. 



NEW YORK STATE JOURNAL OF MEDI- 
CINE.— Monthly. Medical. Established 1901. 
Medical Society of the State of New York, pub- 
lishers. Subscription, 81; claimed average circula- 
tion, 7,500; 68 pages, 2 columns, length of columns, 
9 inches; width, 3 inches. Office, 17 West 42d Street. 

Advertising rates on application. 



NEW YORK WEEKLY.— Every Saturday. 
Literarv. Established 1855. Street & Smith, pub- 
lishers. Subscription, 83; 16 pages, 3 columns; length 
of columns, 14J^ inches; width, 3 inches. Can 
use matrices. Office, 79-81 Seventh Avenue. 

Advertising rates, agate, ordinary, $1.25 a line 
each insertion. Reading notices, $2.50 per line. 



NORDSTJERNAN.— Semi-weekly, Tuesday and 
Friday. Swedish. Independent. Established 1870. 
A. E. Johnson, and C. K. Johansen, publishers. Sub- 
scription, $2; estimated circulation, 12,500; 
12 pages, 7 columns; length of columns, 20 
inches; width, 2}4 inches. Forms close Saturdays 
and Wednesdays preceding. Office, 108 Park Row. 

Advertising rates, one inch, one time, 75 cents; 
yearly contracts, 40 cents an inch. Classified, 2 
cents a word. Reading notices, 10 cents a line, 
brevier, medical advertising, $1 an inch. Dis- 
count on 3 months, or longer. 

See advertisement on page 543. 



172 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



NORTH AMERICAN REVIEW.— Monthly 
Literary. Establislied 1814. North American 
Review Publishing Co., publi,«hers. Sub.scription, ?4; 
estimated circuhition, 20,000; 28 pages, 2 columns; 
length of columns, 8 inches; width, 2^8 inches. 
Forms close 15th of preceding month. Office, 327 
Pearl Street. 

Advertising rates, agate, 20 cents per line; 1 
page, ?30; } and i pages, pro rata. Special rates 
for position (minimum space, 14 lines). 



NORTH SIDE NEWS (The).— Every evening 
except Sunday, and SUNDAY MORNING. 
North Side News Co., publishers. Claimed cir- 
culation, daily, 8,000; Sunday, 20,000. Office, 
149th Street and Bergen Avenue (Bronx 
Borough). 

Advertising rates, daily, one inch, one time, 
75 cents; one week, $2; one month, S7; three 
months, S20; six months, $35; one year, S60. 
Classified, 1 cent a word; by the week, 5 cents a 
line. Reading notices, 3 cents a line. Sund.iy, 
one inch, one time, $1.25; one month, $4.50; three 
months, $12; six months, $22; one year, $40. 
Reading notices, 20 cents a line. Display, cuts, 
borders, etc., charged at rate of 10 cents a line. 



NOVEDADES (Las).— Every Thursday. 
Spanish. Independent. Established 1876. .J. 
G. Garcia, publisher. Subscription, $8; esti- 
mated circulation, 7,000; 16 pages, 4 columns; 
length of columns, 16 inches; width, 2f inches. 
Can use matrices. Office, 108 Fulton Street. 

Advertising rates, 10 cents a line; 1,000 lines 
within one month, 7 cents; 5,000 lines in three 
months, cents; 10,000 lines in six months, 5 
cents a line; $40 an inch a year; six months, $25; 
three months, $15. Reading notices, 50 cents 
a line. 



NOVELLEN SCHATZ— Fortnightly, Literary. 
Established 1857. S .Zickel, editor and publi.sher. 
Subscription, §2.50; 32 pages, 9x12 inches. Office, 
83-85 Duane Street. 

Advertising rates on application. 



OBSERVER.— Every Thursday. Presby- 
terian. Established 1823. The New York Ob- 
server Co., publishers. Subscription, $3; decline 
to quote circulation; 32 pages, .3 columns; length 
of columns, 11 inches; width, 23^ inches. Forms 
close Monday preceding. Office, 156 Fifth .Avenue. 

Advertising rates, agate, 30 cents per line each 
insertion. Discount on orders in one year, 100 lines, 
10 per cent; 300 lines, 20 per cent; 500 lines, 25 per cent; 
1,000 lines, 30 per cent; 2,000 lines, 33V3 per cent; 
3,000 lines, 40 per cent; or 10, 20 and 25 per cent on 
10 lines or more for 3, 6 and 12 months, respectively. 
Special rates for hotels, colleges and schools, 26 
cents a line, flat. (Minimum, 4 lines). 



OESTERREICHISCH UNGARISCH ZEI- 
TUNG. — Every Saturday. German. Established 
1893, Marcus Braun, publisher. Subscription, $2; 
16 pages, 11x16. Office, 78 Second .\venue. (Dated 
also from Chicago, 111). 

Advertising rates on application. 



NEW YORK 



OPTICAL .lOURNAL AND REVIEW OF 
OPTOMETRY.— Weekly. Trade. Establi-shed 
1890. Optical. Publishing Co., publishers. Sub- 
scription, $2; guaranteed minimum circulation, 
7,000; 108 pages, or more, 2 columns; length of 
columns, 8'-$ inches; width, 2^4 inches. Office, 
15-19 Maiden Lane. 

Advertising rates, .S3 an inch; % page, one time, 
$8; 34 page, $15; 3'2 page, $25 one page, $40. Dis- 
count on 4 or more insertions. 



ORIGINAL RIGHTS MAGAZINE.— Monthly. 
Literary. Established 1910. Charles Lenz, pub- 
lisher. Subscription, SI; 60 pages, 6x9. Office, 
25 West 42d Street. 

Advertising rates on application. 



OUR SECOND CENTURY.— Monthly. Family. 
Established 1876. Mrs. C. F. Diehm, publisher. 
Subscription, $5; 8 pages, 16x22. Office, 509 West 
185th Street. 

Advertising rates on application. 



OUTING MAGAZINE (The).— Monthly. Out 
door life. Travel and Outdoor life. Adventure, 
etc.. Established 1882. Outing Publishing Co., 
publishers. Subscription, $2.50; claimed average cir- 
culation, 85,562; 128 pages, 2 columns; length of col- 
umns, 8 inches; width, 2^8 inches. Forms close 5th 
of preceding month. Office, 315 Fifth Avenue. 

Advertising rates, 75 cents per agate line; one 
page, $150; i, i and i page, pro rata. Discount, 
10 per cent on one year, or 3 pages used within 
one year. Minimum space, 7 lines. Classified, 
50 cents a line. 



OUTLOOK. — Every Saturday. Unsectarian. 
The fourth issue in each month is an illustrated 
magazine number. Established 1869. William 
B. H o w 1 a n d, publisher. Subscription, $3; 
claimed circulation, 160,000; 64 to 192 pages, 2 
columns; length of columns, 8 inches; width, 2| 
inches. Can use matrices, Forms close ten 
days in advance for weekly; two weeks in 
advance for monthly issue. Office, 287 Fourth 
Avenue. 

Advertising rates, agate, $1 a line; minimum 
space, 4 lines; one page, $200; i and i pages, 
pro rata. Classified, educational, under resident 
schools and colleges, 75 cents a line, each inser- 
tion (minimum space, 4 lines) ; display type 
allowable. Hotels, resorts, travel, poultry and 
pet stock, 50 cents a line (minimum, 4 lines) ; 
display allowed. Books, magazines, business 
opportunities, help wanted, situations wanted, 
miscellaneous, music, women's goods, 10 cents 
a word, set solid agate; double price when set 
in capitals, except for first word. Other classi- 
fication rates on application. 



PACKER.— See Kansas City, Mo. 



PAINTERS' MAGAZINE, (The)— Monthly. 
Trade. Established 1874. Wm. O. Allison, 
publisher. Subscription, $1.50; estimated cir- 
culation, 5,000; 86 pages, 7x10. Office, 100 
William Street. 

Advertising rates on application. 



NELSON CHESMAN & CO.'S RATE BOOK. 



173 



NEW YORK 



PANHELLENIC— Daily except Sunday. 
Greek. Independent. Established 1908. The 
Panhellenic (Inc.), publishers. Subscription, 
S4; claimed average circulation, 8,000; 8 pages, 
7 columns; length of columns. 21 inches; width, 
2Js inches. Office, 54 Vesey Street. 

Advertising rates on application. 



PARISH VISITOR.— Monthly (20th). Re- 
ligious. Established 1852. Tnomas Whittaker, 
publisher. Subscription, 50 cents; estimated 
circulation, 16.000; 4 pages, 5 columns; lengtii of 
columns, 19J'2 inches; ■nidth, 2^4 inches. Forms 
close 10th preceding month. Office, Bible House. 

Advertising rates, agate, 25 cents a line. 



PAYNE & YOUNG. 

See advertisement on pages 516 and 558. 



PEARSON'S MAGAZINE.- Monthly. Liter- 
ary. Established 1899. Pearson Publishing 
Company, publishers. Subscription, $1.50; guar- 
anteed circulation exceeding 200,000; 144 pages, 
2 columns; length of columns, 8 inches; width, 
2's inches. Forms close last day of second 
preceding month. Can use matrices. Office, 
425-435 East 24th Street. 

Advertising rates, agate, SI .25 a line; one page, 
S225; one-half, one-quarter and one-eighth pages, 
pro rata; minimum space, 7 lines; special rate 
for schools and publishers, 80 cents a line; $179.20 
per page, minimum, 5 lines; poultry and seed, 
80 cents a line fiat. Classified 75 cents per 
agate line, with discount of 10 per cent on six 
or more consecutive insertions. 



PEDIATRICS.— Monthly. Medical. Estab- 
lished 1896. Pediatrics Publishing Co., pub- 
lishers. Subscription, $2; claimed circulation, 
10,500; 96 pages, 2 columns; length of columns, 
8 inches; width, 2\4 inches. Forms close 15th 
preceding month. Office, 320 Manhattan Avenue. 

Advertising rates on application. 



PEOPLE.— Every morning including SUNDAY, 
and WEEKLY, Saturdays. Socialist. Labor. 
Established, daily, 1900; weekly, 1801. Socialist 
Labor Party, publishers. Subscription, daily, 
$3.50; estimated circulation, daily, 6,700; Sun- 
day, 8,500 ; weekly, 50 cents ; estimated circu- 
lation, 18,000; daily, 4 pages; Sunday, 8 pages: 
weekly, 6 pages, 7 columns; length of columns, 
18^ inches; width, 2H inches. Can use mat- 
rices. Office, 2-4-6 New Reade Street. 

Advertising rates, agate, daily, 10 cents a 
line. Discount for time and space. 



PEOPLE'S HOME JOURNAL (The).— 
(With which is incorporated Good Literature). 
Monthly. Fiction and Family. Established, 
1885. F. M. Lupton (Inc.), publisher. Sub- 
scription, 50 cents; guaranteed average circula- 
tion, 900,000*; 24 to 38 pages, 4 columns; length of 
columns, 14 '4 inches; width, 2^ inches. Can use 
matrices. Forms clo.se 10th to 15th of second preced- 
ing month. Office, 23-27 City Hall Place. 

Advertising rates, agate. $4.00 a line. Dis- 
count, 10 per cent on 200 lines; 15 per cent on 400 
lines; 20 per cent on 800 lines or more, used by same 



NEW YORK 



advertiser in one issue. Minimum space for display 
4 lines. No medical copy accepted. 2d cover (2 
colors) $2,560; 3d cover (2 colors), S2,560; 4th cover 
(2 colons), 82,700; 4th cover (3 colors), S3,000; all 
plates for color work to be furnished by advertiser. 



PEOPLES MAGAZINE.— Monthly. Literary. 
Magazine size. Forms close 1st of third month pre- 
ceding. Office, 7th Avenue and 15th Street. 

Advertising rates, agate, 75 cents a line; per page, 
1150; l-g, 34 and } 2 pages pro rata. 



PFAELZER IN AMERIKA (Der).— Every 
Saturday. German. Established 1884. Voelcker 
Bros., publishers. Subscription, $2; estimated 
circulation, 7,600; 8 pages, 6 columns; length of 
columns. 20 inches; width, 2i inches. Office, 
312-316 East 23d Street. 

Advertising rates. $20 an inch a year. 

PHONOGR.\PHIC WORLD AND COM- 
MERCIAL SCHOOL REVIEW.— Monthly. 
Educational. Established 1885. E. N. Miner, 
editor and publisher. Subscription, 50 cents; 
claimed average circulation, 19,264; 100 pages, 2 
columns; length of columns, 8 inches; width, 23^2 
inches. Office, 23 Duane Street. 

Advertising rates, $5 an inch; 2 inches, $9; 
3 inches, $12.50; J page, $15; i page, $24; one 
.oage, $45. Reading notices, $1 a line. Dis- 
count, 10, 12i and 15 per cent on 3, 6 and 12 
months, respectively. 



PHYSICAL CULTURE.— Monthly. Estab- 
lished _ 1898. Bernarr Macfadden. publisher. 
Subscription. $1; sworn average circulation, 
January 1, 1911, 164,336*; 136 pages, 2 columns; length 
of columns, 8 inches; width, 2^,4 inches. Forms 
close first of preceding month. Office, Metropolitan 
Building. 

Advertising rates, agate, SI per line; one page 
onetime, $ltJO; y and i pages, pro rata. Dis- 
count, 5 per cent on six months, 10 per cent on one 
year, or three pages used within one year. 

PICTORIAL REVIEW.— Monthly. Home. 
Established 1899. The Pictorial Review Co., 
publishers. Subscription, $1; guaranteed mini- 
mum circulation, 600,000*; after July 1912, 700,000*; 
guaranteed; 80 pages, 4 columns; length of columns, 
143-4 inches; width, 234 inches. Forms close 8th 
of second preceding month. Can use matrices. 
Office, 250 Fifth Avenue. 

Advertising rates, agate, $3 a line; one page, (800 
lines), $2,150; 34 and ^2 page, double column, pro 
rata; 34 page, single column, (200 lines), next reading, 
?600; back cover 93-2x1432, (3 colors), $3,000; 2d and 
3d covers, (3 colors), $2,500. Minimum space, 5 
lines, (rates change in July 1912 issue). Also pub- 
lishes THE FASHION BOOK, Quarterly, $600 
per page; 34 and 34 pages pro rata, (34 page minimum 
space), 2d and 3d covers (2 colors), $800; back cover 
(3 colors), $1,200. Guaranteed circulation 200,000. 
Forms close 10th of third preceding month. 

Also publishes MONTHLY FASHION BOOK. 
Distributed through Dry Goods and Department 
Stores. Guaranteed minimum circulation, 1,250,000. 
Length of columns, 12' 2 inches; width. 234 inches. 
Forms close 15th of third preceding month. 

Also publishes Catalogue. Rates on application. 

See advertisement on page 453. 



174 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



NEW YORK 



POLICE GAZETTE.— Every Thursday. 
Established 184G. Richard K.Fox Pubhshing Co., 
publishers. Subscription, $4; estimated circula- 
tion, 100,000; 16 pages, 4 columns; length of col- 
umns. 14 mches; width, 2\ inches. Forms close 
Mondays, 9 a. m., 12 days in advance. Can use 
matrices. OfBce, Franklin Square and Dover 
Street. 

Advertising rates, agate, one insertion, 75 cents 
per line; thirteen insertions, 70 cents; twenty-six 
insertions, 65 cents; fifty-two insertions, 60 cents 
a line, per time. 

See advertisement on page 424 . 



POPULAR MAGAZINE. — Semi-Mouthly. 
Literarv. Established 190.3. Street & Smith, 
publishers. Subscription, 15 cents per copy. 
Guaranteed circulation, 400,000; 224 pages, 2 
columns: length of columns, S inches; width. 2:?8 
inches. Forms close 16th and 26th of second preced- 
ing month. Office, Seventh Avenue and Fifteenth 
Street. 

Advertising rates, 14 lines, or more, agate, Sl.sO 
a line; one page, $300; Vs, H and H pages, pro rata- 
Classified, both editions, $2.50 a line; single edition, 
$1.20 a line. See .-^inslee's Magazine for combina- 
tion rate on .Ainslee's, Smith's and Popular Maga- 
zines. 

See advertisement on page 503. 



POPULAR SCIENCE MONTHLY.— (25th). 
Science. Established 1872. Science Press, pub- 
lishers. Subscription, $3. Estimated circula- 
tion, 6,500; 114 pages, 2 columns; length of columns, 
8 inches; width, 2^4 inches. Forms close 12th cur- 
rent month. Sub Station 84. 

Advertising rates, 75 cents an inch; 14 page, 
one time, $1..50; J| page, $285; }4 page, $5.40; one 
page, $10. Discount, 10 per cent on 2 or more in- 
sertions; 20 per cent on 12 consecutive insertions. 



POST. — Every evening except Sunday, and 
SEMI-WEEKLY, Mondavs and Thursdays. In- 
dependent. Established 1801. W. .1. Pattison, 
Xiublisher. Subscription, $9; sworn average 
circulation, daily, 26,808; daily, 8 to 28 pages, 7 col- 
umns; length of columns, 21 inches; width, 2^^ 
inches. Can use matrices. Office, 20-24 Vesey 
Street. 

Advertising rates, agate, inside pages, 20 cents 
a line; second, third and last pages, 25 cent.s; 
financial pages, .35 cents: page facmg editorial, 
35 cents; editorial page, 40 cents. Double column 
advertisements must be at least 28 lines deep, or 
50 per cent extra will be charged. Special notices, 
agate, full face or body type, 40 cents. Classified, 
business opportunities, 25 cents a line; financial, 30 
cents; bankers' and brokers' cards, 25 cents; automo- 
biles, undisplayed, 15 cents a line; displa.ved, 20 
cents a line; help wanted 10 cents (minimum space 
3 line.s); instruction, 20 cents; hotels and resorts, 20 
cents a line, with discount of 25 per cent on 10 lines, 
or more, 26 times, 3 or more insertions a week; pub- 
lications, undisplayed, 15 cents a line; displayed, 
20 cents; .sporting goods, 20 cents; turf 30 cents 
a line. Reading notices, leaded agate, with "adv." 
affixed. $1 per line, count; S1.25 per line on .second, 
third, last and financial page; ?1.50 a line facing 
oditoriiil; cditoriid page. $2.50; first page, S2. Special 
position, following and alonsside reading. 50 per cent 



extra; full position, double price. Discount, 
25 per cent for standing card every day or 
p.o.d.,one year;alsootherdiscounts. Semi-Weekly, 
display 50 cents an inch each insertion; less 
thanlinch,5cents aline. Discounts on Semi-Week- 
ly 7 per cent on 5 times; 12 per cent on 8 times; 
15 per cent on 13 times; 20 per cent on 20 times. 
25 per cent on 39 times; 30 per cent on 52 times 



PRESS. — Every morning including SUN- 
D.\Y. Republican. Established 1887. New York 
Press Co., (Ltd.), publishers. Subscription, dail.v, 
with Sunday, $6.50; estimated circulation, 100,000; 
dail.v, 12 pages (.Sunday, 42 to 50 pages), 7 columns; 
length of columns, 20 inches; width, 30 agate 
ems. Can use matrices. Office, 7-9-11 .Spruce 
Street. 

Advertising rates, agate, dail.v, ordinary, 30 
cents per line each insertion. No extra charge 
for cuts or broken columns 28 lines deep and 
over. Preferred position, 20 per cent extra. 
Classified, agents wanted, 10 cents a line; business 
opportunities, 15 cents; financial, 30 cents a 
line, with discount for space; hotels and re- 
sorts, 15 cents; automobiles, 20 cents; turf, 
45 cents; new publications, 20 cents: 2,500 lines within 
one year, 10 per cent discount; 5,000 lines 25 per cent 
discount, personals, 40 cents; business personals, 15 
cents a line; miscellaneous, 15 cents; sportman's 
goods, 20 cents. Reduced rates for 3 or more inser- 
tions on classified advertisements, excepting sports- 
men's goods, turf, and new publications, which are 
net. .Special notices (preceding deaths), 40 cents 
a line. Reading notices run of paper, $1 a line; edi- 
torial and first page, $1.50 a line. Discount on dis- 
plaj- advertising, 10 per cent on three time a week for 
six months; 20 per cent on one year, or 10 per cent 
on 5,000 lines, within one year; 15 per cent on 10,000 
lines; 20 per cent on 20,000 lines. .Special mining 
advertisements, 30 cents a line; 5,000 lines within 
one year, 10 i)er cent discount; 3 times a week for 
one year, 20 per cent discount. 



PRINTERS' INK.— Every Thursday. Advertis- 
ing. Established 1888. Printers' Ink Publishing 
Co., publishers. Subscription, $2; guaranteed circula- 
tion 7,800* 88 to 200 pages, 2 columns; length of col- 
umns, 7 inches; width, IH inches. Can use matrices. 
Forms close Friday of preceding week. Office, 
12 West 31st Street. 

Advertising rates, agate, 30 cents a line. One 
page, $50; 34 and J^ pages pro rata. Preferred 
position extra. Classified, 20 cents a line (6 words) . 



PRINTING TRADE NEWS.— Weekly. Trade. 
Printing Trade .News Co., (Ltd.) publishers. .Sub- 
scription, $2; claimed circulation, exceeding 7,400; 
20 to 100 pages, 2 columns; length of columns, 9' 4 
inches; width, 3M inches. Office, 326 West 41st 
Street. 

Advertising rates on application. 



PRODUCE NEWS.— Also dated at Chicago, 
III., Cincinnati, Ohio, Jacksonville, Fla., and Dallas, 
Tex. Every Saturday. Trade. P. and D. Pub- 
lishing Co., publishers. Subscription, $1; claimed 
circulation, 15,000; 10 pages, 18x22. Office, Harrison 
Street. 



NELSON CHESMAN & CO.'S RATE BOOK. 



175 



NEW YORK 



Advertising rates, S1.2q an inch; first page, 
§1.50 an inch; preferred position, S2 an inch; 
other pages, SI. oO; e. o. w., 10 per cent additional. 
Heading notices and classified (agate), 15 cents a 
line; regular readers, 25 cents a line; with "adv." 
affixed, 15 cents a line. Advertisements appear 
in all five editions. 



PROGRESSO ITALO- AMERICANO.— Every 
morninoc except Monday. Italian. Independent. 
Established 1879. Subscription, $6; claimed aver-, 
age circulation, 50,000; 10 pages (Sunday, 12 pages) 
7 columns; length of columns, 21 Jg inches; width, 
2}4 inches. Office, 42 Duane Street. 

Advertising rates on application. 



PUCK. — ^Every Wednesday. Humorous. Es- 
tablished 1876. Keppler & Schwarzmann, pub- 
lishers. Subscription, S5; guaranteed average cir- 
culation exceeding 65,000; 16 page, or more, 4 col- 
umns; length of columns, 12 inches; width, 2Minches. 
Can use matrices. Office, 295-309 Lafayette Street. 

Advertising rates, agate, 65 cents per line each 
insertion. Smallest space, 3 lines. Reading 
notices, $1.25 a line. 



PUCK'S MONTHLY MAGAZINE.— Monthly. 
Humorous. Established 1887. Keppler & 
Schwarzmann, publishers. Subscription, SI; claimed 
average circulation, 30,000; 34 pages, 3 columns; 
length of columns, 10 inches; width, 2\4 inches. 
Forms close 10th preceding month. Office, 295- 
309 Lafayette Street. 

Advertising rates, per agate line, 30 cents. 



RAILROAD MAN'S MAGAZINE.— Monthly. 
Railroad and General Literature. Established 
1906. The Frank A. Munsey Co., publishers. Sub- 
.scription, ?1; claimed circulation, 225,000; 192 pages, 
2 columns; length of columns, 8 inches; width, 2^g 
inches. Forms close about the 18th of second 
preceding month. Office, 175 Fifth Avenue. 

Advertising rates, agate, $1 a line; $150 per 
page; 3i and J a pages, pro rata. Classified, 75 
cents a line. Special combination rate with 
Argosy, All Story Magazine and The Cavalier. 
(The Argosj- Combination.) 



RAILWAY AGE GAZETTE.— Every Fri- 
day. Railway. Established 1856. The Rail- 
road Gazette, publishers. Subscription, $5; claimed 
circulation, 10, .500; 64 pages, 4 columns; length of 
columns, lOJ^ inches; width, l^g inches. Office, 
S3 Fulton Street. 

Advertising rates $80 per page. Discount on 
3 or more pages used within one year. Classified, 
Sl.oD an inch. 



RAILWAY AND LOCOMOTIVE ENGI- 
NEERING.— Monthly. Estabhshed 1888. The 
Angus Sinclair Co., publishers. Subscription, $2; 
estimated circulation, 10,000; 80 pages, 3 col- 
umns; length of columns. 10 inche.s; width. 2i 
inches. Can use matrices. Forms close 15th 
preceding month. Office, 114 Liberty Street. 

.-\dvertisiing rates, $5 per inch; 2 inches, one 
time, S8; 3 inches, $12; J page, $15; J page, $25; 
i page, $40; one page, $75; reduced rates for six 
months or longer. 



NEW YORK 



RAILWAY CRITIC (The).— Every Wednes- 
day. Transportation. Established 1902. Military 
Naval Corporation, publishers. Subscription, $2; 
estimateil circulation. 5,000; 8 pages, 6 columns; 
length of columns, 20 inches; width, 2,' o inches. 
Office, 50 Church Street. 

Advertising rates, agate, 15 cents a lino. Discount 
on 3 months or longer. 



REAL ESTATE RECORD AND BUILD- 
ERS' GUIDE.— Every Saturday. Real Estate 
and Building. Established 1868. Real Estate 
and Builders' Guide Co., publishers. Subscrip- 
tion, $8; estimated circulation, 6.000; 80 pages, 
9x4. Office, 11 East 24th Street. 

Advertising rates on application. 



RECREATION MAGAZINE.— M o n t h 1 y . 
Sporting. Established 1893. Outdoor News Co., 
publishers. Subscription, S3, claimed average 
circulation, 60,000; 64 pages, 3 columns; length 
of columns, 123i inches; width, 2f^ inches. Forms 
close first of preceding month. Office, 24 West 
39th Street. 

Advertising rates, agate, 60 cents a line; one 
page, one time, $120 (magazino size); full size 
page (504 lines), $250; fractions of page, down to 
Vg page, pro rata. (Minimum space, 7 lines). No 
time discount. 



RETAILERS MEN'S APPAREL MAGAZINE. 
— Monthly. Julius Klausner Publishing Co., pub- 
lishers. Sworn average circulation e.xceeding 100,000. 
Office, 1 Madison Avenue. 

.\dvertising rates on application. 



REVIEW. — Every Saturday. Independent. 

Established 1909. New York Review Publishing 
Co., publishers. Subscription, $2.50; claimed aver- 
age circulation, 33,000; 16 pages, 7 columns; 
length of columns, 20 inches; width, 2i4 inches. Can 
use matrices. Office, 1416 Broadway. 

Advertising rates, agate, 15 cents a line; pictorial 
section, 25 cents a line; automobiles, 15 cents; sport- 
ing events, 40 cents; music publications, 15 cents; 
wines and liquors, 15 cents; hotels and resorts, 15 
cents. Discount on general (not including sporting 
events), 2,500 lines, 2>2 per cent; 5,000 lines, 5 per 
cent; 7,500 lines, 7^2 per cent; 10,000 lines, 10 per cent. 



REVIEW OF REVIEWS.— Literary. Estab- 
lished 1890. Review of Reviews Co., publishers. 
Subscription, $3; estimated circulation, 205,000; 
128 pages, 2 columns; length of columns, 8 inches; 
width, 2f inches. Forms close 5th of preceding 
month. Office, 13 Astor Place. 

Advertising rates, agate, $1.50 a line; one page, 
$250; i and i pages, pro rata; 10 per cent discount 
on 12 consecutive insertions, or for 3 pages or 
more, to be used within one year. Rates for cov- 
er pages, pages facing reading etc., on application. 
Special rate for schools and publishers. Personal 
business offers department, $1.50 a line. Minimum 
space, 4 lines; maximum, 13 lines, except for real 
estate Forms for classified, closes 8th of preced- 
ing month. Real Estate, one inch or more, dis- 
play, if desired, $21 an inch; one page, $250; i4 
and H pages pro rata. 



176 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



REVUE. — Sunday edition of Zeitung, which 



see. 



See advertisement on page 536. 



RIDER AND DRIVER.— Every Saturday. 
Outdoor Sports. Established 1890. Eider and 
Driver Publishing Co., publishers. Subscription, 
$5; claimed average circulation, 50,000; 24 to 48 
pages, 3 columns; length of columns, 12 inches; 
width, 2 1 inches. Forms close Tuesday noon 
preceding. Office, 1123 Broadway, Townsend 
Building. 

Advertising rates, agate, 20 cents a line; fifty- 
two insertions, 15 cents per line per time. Finan- 
cial, 30 cents a line. Preferred position, 25 per 
cent extra. 

RUDDER.— Monthly. Yachting. Established 
1890. The Rudder Publishing Co., publishers. Sub- 
scription, $3; estimated circulation, 14,000; 112 pages, 
2 columns; length of columns, 9} 2 inches; width, 3}^ 
inches. Forms clo.se 10th preceding month. Office, 
1 Hudson Street. 

Advertising rates, one inch, one time, $7.04; J 
page, one time, $14.07; J page $28.13; i page, 
$56.25; one page, $112.50. Discount, three 
months, 5 per cent; six months, 10 per cent; one 
year, 20 per cent. 

RUNDSCHAU ZWEIER WELTEN (A review 
of two worlds). Monthly. German-American. Lit- 
erary. Established 1907. Vierick Publishing Co., 
publishers. Under management of Current Litera- 
ture Publishing Co. Subscription, S2; claimed circu- 
lation, 10,000; 56 pages, 2 columns; length of columns, 
8 inches; width, 2=^ inches. Office, 134 West 29th 
Street. 

Advertising rates, $5.60 an inch; M page, $12.50; 
14 page, $25; one page, $50. 



RURAL HOME. (Sec Metropolitan and 
Rural Home.) 

RURAL NEW YORKER — Everv Saturday, 
Agricultural. Established 1849. John J. Dillon 
publisher. Subscription, $1; guaranteed minimum 
circulation, 120,000; 16 to 52 pages, 4 columns; 
length of columns, 14 inches; width, 2}4 inches. 
Office, 409 Pearl Street. 

Advertising rates, agate, ordinary, 60 cents per 
line each insertion; six months, or 500 lines within 
one year, 55 cents. Yearly orders, or 26 times 
e. c). w., of 10 lines or more, or 1,000 lines to be 
used in one year, 50 cents per line. Reading 
notices with "advertisements," per line, non- 
pareil, $1.50; minimum charge for display, $1. 



RUSSKY GOLAS.— Every Friday. Russian. 
Established 1906. Russian-American Publishing 
Co., publishers. Subscription, $2; estimated 
circulation, 12,000; 8 pages, 15x22. Office, 56 
Third Avenue. 

Advertising rates on application. 



SABBATH READING.— Every Friday. Un- 
denominational. Religious. Established 1876. 
Witness and Sabbath Reading Co., publishers. 
Subscription. 50 cents; claimed average cir- 
culation, 103,630; 16 pages, 3 columns; length of col- 



NEW YORK 



umns, 9f| inches; width, 2% inches. Copy must be 
in hand Tuesday of week preceding. Office, 150 
Nassau Street. 

Advertising rates, agate, 50 cents a line each 
insertion. No discount for time or space. Read- 
ing notices, 65 cents per agate line, each inser- 
tion. Minimum space, 3 lines. 

See advertisement on page 524. 



ST. NICHOLAS MAGAZINE.— M o n t h 1 y. 
.luvenile. Established 1873. Century Co., pub- 
lishers. Subscription, $3; claimed circulation, ex- 
ceeding 75,000; 104 pages, 2 columns; length of col- 
umns, 8 inches; width, 2?| inches. Forms close 
25th ot second preceding month. Office, 33 
East Seventeenth Street. 

Advertising rates, agate. $1 a line; i page, 
$40; i page, $S0; 1 page, $150. Discount, 5, 10, 
15 and 25 per cent on 3, 6. 9 and 12 months, 
respectively. Combination page rate, St. Nich- 
olas and Century Magazines, 3 pages in each, 
$300 a page, 



SARTORIAL ART .lOURNAL.— Monthly. 
Trade. Men's Fashions. Established 1874. Jno. 
J. Mitchell Co., editors and publishers. Subscrip- 
tion, $10; estimated circulation, 14,700; 96 to 120 
pages, 2 columns; length of columns, 9' 2 inches; width, 
21 picas. Can use matrices. Forms close 15th pre- 
ceding month. Office, 41-43 West 25th Street. 

Advertising rates, i page, one time, $15; i 
page, $25; one page, $45. Discount on yearly 
contracts. 



SCHOOL.— Everv Thursday. Educational. Es- 
tablished 1889. The School News Co., publishers. 
Subscription, $2; claimed average circulation, 
29,000; 16 to 18 pages, 4 columns; length of col- 
umns, 12 inches; width, 2J^ inches. Can use 
matrices. Office, 156 Fifth Avenue. 

Advertising rates, agate, 40 cents a line. Dis- 
count, 10, 15 and 25 per cent on 3, 6 and 12 
months, respectively. 

See advertisement on page 474. 



SCHOOL JOURNAL (The) .—Monthly, except 
July and August. Educational. Established 
1870. The Ives-Butler Co., publishers. Subscription, 
$1; estimated circulation, 15,000; 24 to 48 pages, 3 
columns; length of columns, 11 inches; width, 25-4 
inches. Forms close 15th preceding month. Office, 
11 East 24th Street. 

Advertising rates agate, 15 cents a line; i page 
one time, $15; i page, $25; one page, $50; pre- 
ferred position, 25 per cent extra. 



SCHWAEBISCHES W O C H E N B LATT.— 
Everv Wednesday. German. Established 1876. 
K. Haeussler, publisher. Subscription, $2.50; 
estimated circulation, 6,000; 8 pages, 7 columns; 
length of columns, 20 inches; width, 2i inches. 
Can use matrices. Office, 23 Duane Street. 

Advertising rates, nonpareil, 10 cents a line. 
One inch, one month. $2.50; three months, $7; 
six months, $12; one year, $20. 



NELSON CHESMAN & CO.'S RATE BOOK. 



177 



NEW YORK 



SHAREHOLDER— Semi-Weekly, Mondays and 
Thursdays. Financial. Established 1895. Frederick 
J. Syme, publisher. Subscription, $4; estimated cir- 
culation, 5,000. Office, 29 Broadway. 

Advertising rates on application. 



SHIELDS' MAGAZINE.— Monthly. Outdoor 
Sports. Established 1894. G. O. Shields, pub- 
lisher. Subscription, $1.50; claimed average 
circulation, 50,000; 96 pages, 2 columns; length 
of columns, 8 inches; width, 23-2 inches. Can use 
matrices. Office, 1081 Simpson Street. 

Advertising rates on application. 



SHOPPER (The) (Succeeding Home Talk).— 
Monthly. Home. The Shopper Publishing Co., pub- 
lishers. Size of page, 10}4 x 13' 2; width of columns, 
234 inches. Forms close lOtl preceding. Office, 95- 
99 Nassau Street. 

Advertising rate, agate, $1 a line;. per page, S600. 



NEW YORK 



SCIENTIFIC AMERICAN.— Every Thurs- 
day. Science and Mechanics. Practical Information. 
Established 1845. Munn & Co., publishers. Subscrip- 
tion, S3; claimed average circulation for first six 
months in 1911, 63,854; 16 to 20 pages, 4 columns 
length of columns, 1434 inches; width, 23| inches. 
Forms close 10 days in advance. Office, 361 Broad 
way. 

Advertising rates, agate, inside pages, 7 lines or 
more (8 words to the line), 75 cents a line; 1,000 
lines, or more, within one year, 333^ per cent discount. 

See advertisement on page 557. 



SCOTTISH AMERICAN. — Every Wednes- 
day. NeutraU Established 1857. A. M. Stewart, 
publisher. Subscription, $3; estimated circula- 
tion, 15,000; 8 pages, 5 columns; length of col- 
umns, 19J inches; width, 21 inches. Office, 33 
Rose Street 

Advertising rates, agate, 15 cents a line. 



SCRAP BOOK.— Monthly. Miscellaneous. Es- 
tablished 190G. Frank A. Munsey Co., publishers- 
Subscription, $1; claimed circulation, 100,000' 
2 columns to page; length of columns, 8 inches; 
width, 2|- inches. Forms close 2.5th of second 
preceding month. Office, 175 Fifth Avenue. 

Advertising rates on application. 



SCRIBNER'S MAGAZINE.— Monthly. Lit- 
erary. Established 1887. Chas. Scribner s Sons, 
publishers. Subscription, $3; refuses to quote cir- 
culation, 132 pages, 2 columns; length of columns, 
8 inches; width, 2^$ inches. Forms close 5th of 
preceding month. Office, 153-157 Fifth Avenue. 

Advertising rates, agate, 7 lines, or more, SI. 75 a 
line; 1 page, one time, S300; 34 and H pages pro rata. 
Special rates for schools. 



SHORT STORIES.— See Garden City, N. Y. 

SILVER CROSS.— Monthly. King's Daugh- 
ters. Established 1887. Publishing Company 
of the International Order of the King's Daugh- 
ters and Sons, publishers. Subscription, $1; 
estinidl'ed circulation, 25,000; 64 pages, 2 col- 
umns: length of columns, 8i inches; width, 2J 
inches. F'orms close 15th preceding month. 
Office, 156 Fifch Avenue. 



Advertising rates on application. Advertising on 
covers only. 



SLMMON'S MAGAZINE.— Monthly (15th). Lit- 
erary. Established 1909. The J. H. .Simmons Pub- 
lishing Co., (Inc.), publishers. Subscription, SI. 
claimed circulation, 50,000; 128 pages, 2 columns; 
length of columns, 832 inches; width, 234 inches. 
Can use matrices. Office, 150 Nassau Street. 

Advertising rates, agate, 30 cents a line; one page, 
S50;34and 3^ pages pro rata; inside front cover, S75; 
back cover, inside, 875; outside back cover, S150. 
Classified, (7 words to line), 25 cents a line. Dis- 
count on 12 months, or 3 pages used within a year, 
10 per cent. (Rates advance January, 1912.) 



SLOVAK V AMERIKE. —Semi -Weekly. 
Tuesdays and Fridays. Slavonic. Estab- 
lished 1889. Slovak Press, publishers. Sub- 
scription, 82; estimated circulation, 50,000; 8 pages, 
7 columns; length of columns, 22 inches; width, 17 
ems. Can use matrices. Office, 188 Avenue A. 

Advertising rates, agate, 70 cents an inch; 
medical and liquors, $1 an inch; 500 inches, 60 
cents an inch; medical and liquors, 90 cents; 
1,000 inches, 50 cents; medical and liquors, 80 
cents; 2,000 inches, 45 cents; medical and liquors, 
70 cents, 4,000 inches, 40 cents; medical, etc. 
60 cents; 2 t. a. w., one year, $50 per inch, 
medical, etc., $80; 1 1. a. w., $30; medical, etc., $.50. 
Reading notices, 20 cents a line; editorial no- 
tices, 50 cents a line. Classified, 18 words, or 
less, $1, per insertion, with discount for time. 



SMART SET (The).— Monthly (15tb). Es- 
tablished 1900. John Adams Thayer, Corporation, 
publishers. Subscription, $3; claimed circulation, 
100,000; 168 pages, 2 columns; length of columns, 
8 inches; width, 2J4 inches. Forms close first 
of preceding month. Office, 452 Fifth Avenue. 

Advertising rates, 8200 per page; 3^, }4 and }4 
pages, pro rata. No time discounts. 



SMITH'S MAGAZINE.— Monthly. Literary. 
Established 1905. Street & Smith, publishers. 
Subscription, $1.50; guaranteed average circula- 
tion, 150,00(3*; 160 pages, 2 columns; length of 
columns, 8 inches; width, 2| inches. Forms close 
10th of second preceding month. Office, Seventh 
Avenue and 15th Street. 

Advertising rates, agate, 60 cents a line; one 
page, one time, $125; i, i and J pages, pro rata. 
.Minimum space, 14 lines. Classified, 50 cents a 
line. 

See Ainslee's Magazine for combination rate 
on Ainslee's. Smith's, and Popular Magazines. 

See advertisement on page 503. 



SODA FOUNTAIN (The).— Monthly. Trade. 
D. O. Haynes & Co., publishers. Claimed 
circulation, 20,000*; 96 pages, 2 columns; length 
of columns, 93^ inches; width, 334 inches. Office, 
82 Fulton Street. 

Advertising rates, $6 an inch; 3^ page, one time, 
$12; 1/6 page, $15; 34 page, $22; 1/3 page, .$29;3^ 
page, $42; one page, $80. Discount on 3 months 
or longer. Reading notices, 75 cents per count 
line. 



12 



178 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



SPIRIT OF MISSIONS (The).— Monthly. 
(15th). Episcopal. Established 1835. Episcopal 
Missionary Society, publishers. Subscription, $1; 
claimed circulation, 31,000; 84 pages, 2 columns; 
length of columns, 8 inches; width, 2J^ inches. Forms 
close 20th preceding month. Ofiace, 281 Fourth 
Avenue. 

Advertising rates, |4 an inch; one page, $50; I'i and 
J2 pages, pro rata. Special rate for cover pages; 
5 and 10 per cent discount on 6 and 12 months, 
respectively. 



SPORTS OF THE TIMES, AND TURF 
FIELD AND FARM.— Every Saturday. Sport- 
ing. Established 1902. Sports of the Times Co., 
publishers. Subscription, $4; estimated circula- 
tion, 25,000; 32 pages, 4 columns; length of col- 
umns, 14 inches; width, 2i inches. Forms close 
Tuesday preceding. Can use matrices. Office, 
22 Thames Street. 

Advertising rates, agate, 25 cents a line (mini- 
mum space, 7 lines); 2d and 3d covers, $125; 
back cover (2 color), $150. Discount 2i percent 
on 4 insertions; 5 per cent on 8 insertions; 10 
per cent on 13 insertions; 25 per cent on one 
year. Preferred position, extra. 



STAATS ZEITUNG.— Every morning includ- 
ing SUNDAY SONTAGSBLATT, ABEND- 
BLATT, every evening except Sunday, and 
WEEKLY, Wednesdays. German. Indepen- 
dent. Established 1834. New York Staats 
Zeitung, publishers. Subscription, morning, $6; 
evening, $3.50; sworn average circulation, morning, 
and evening 71,386*; Sunday, $1.50; sworn average cir- 
culation, for first two months of 1911, 61,500*; week- 
ly, S1.50; estimated circulation, 30,000; 8 to 16 pages, 
7 columns; length of columns, 21 inches; width, 2J^ 
inches. Office, 182 William Street. 

Advertising rates, morning edition, not in- 
cluding Sunday, agate, 22 i cents a line; evening 
edition, 15 cents a line; 10 per cent discount 
on 10,000 lines or more used within one year. 
Classified, daily only, help wanted, etc., set solid 
without display, 15 cents a line, first time; subsequent 
insertion, 5 cents; business opportunities, 20 cents a 
line, with discount for continued insertions. Special 
notices, medical, 40 cents; business notices, 40 cents; 
medical business notices, 50 cents; reading notices, 
$1 to $2 per line. Sunday, display, 22J/2 cents a line 
each insertion; morning and evening edition, combin- 
ed, 30 cents a line; 5,000 lines within one year, 25 
cents, 10,000 lines, 22' 2 cents; 25,000 lines, 20 cents a 
line; weekly 10 cents per line. 



NEW YORK 



STRAND MAGAZINE (American edition).— 
Monthly. Literary. Established 1895. Inter- 
national News Co., publishers. Subscription, 
$1.50; claimed circulation, 110,000 net; 140 
pages, 2 columns; length of columns, 8 inches; 
width, 2M inches. Can use matrices. Forms 
close first of preceding month. Office, 83 Duane 
Street. 

Advertising rates, agate, 80 cents per line. Min- 
imum space, 7 lines; ordinary page, one time, $160. 
Classified, 80 cents a line. Publishers rate, per page, 
$144; schools, 72 cents per line. 



STANDARD AND VANITY FAIR —Every 
Wednesday Theatrical. Consolidated 1904. 
The American Standard Publishing Co., pub- 
lishers. Subscription, $4; estimated circu- 
lation. 12,000; 20 pages, 4 columns: length 
of columns, 10 inches; width, 21^ inches. Forms 
close 10 days in advance. Office, 10 East 23d 
Street. 

Advertising rates, agate, 20 cents a line; 5,000 
lines, 16 cents a line; 10,000 lines, 15 cents a 
line. Reading notices, 40 cents a line. 



STYLE BOOKS (The).— Embracing The 
Monthly Style Book and The Quarterly Style 
Book, illustrating Ladies' Home Journal Pat- 
terns. The Home Pattern Co., publishers; 
guaranteed average circulation. Monthly Style 
Book, 2,000,000; Quarterly Style Book, 250,- 
000; monthly 16 to 32 pages; quarterly, 150 pages; 
4 columns; length of columns, 12}^ inches; width 
2% inches. Office, Fourth Avenue and 30th Street 
Building. 

Advertising rates. Monthly Style Book, agate, 
$5 a line; per page (700 lines), $3,200; J4 and J^ pages, 
pro rata; 2d and 3d cover pages (1 color), $3,500. 
Quarterly Style Book, $1,0-0 per page; H and ]/i. 
pages, pro rata (no space less than ]4, page). Back 
cover page (3 color process), $2,000; 2d or 3d cover 
page, (black and one color), $1,300. 



! SUBURBANITE.— Monthly. Suburban Life, 

i Established 1901. Avon Press (Inc.), publishers. 

' Subscription, $1; 32 pages, 10x12. OflRce, 71 West 

] 23d Street. 

I Advertising rates on application. 



SUBURBAN LIFE.— Monthly. Country Life. 
E.-Jtahlished 1904 The Suburban Press, (Inc.), 
publishers. Subscription, $3; claimed average circu- 
lation exceeding 35,000; 48 pages or more, and cover, 
3 columns; length of columns, 12?s inches; width, 
254 inches. Forms close 5 weeks in advance. Office, 
334 Fourth Avenue. 

Advertising rates, 7 lines, or more, agate, 60 
cents a line; per page (510 lines), $250; 14, and 
li pages, pro rata; magazine size page (224 
lines), $134.40; proportionately for % and J^ 
magazine pages; 5 and 10 per cent discount on 6 
and 12 months respectively. Nursery stock. 
Seeds, Implements, etc., special rate of 50 cents 
a line, with discount as above. 



SUCCESS MAGAZINE —Monthly. Literary. 
Home. Established 1897. The National Post Co., 
publishers. Subscription, $1; guaranteed average 
circulation exceeding 250,000; 3 columns to page; 
length of columns, 12 inches; width, 2^ inches. 
Forms close 20th of second preceding month; 
last form 1st of preceding month. Office, 29-31 
East 22d Street. 

Advertising rates, agate, $1.50 a line; per page, $700; 
magazine size (224 lines), run of paper, $336; ]4 and 
)2 pages, pro rata; 2d and 3d cover pages (2 colors), 
$900; 2d and 3d covers (4 colors), $1,500; back cover 
(4 colors), $1,800. Centre spread, 6 columns, $1,400. 
Classified, same rate as display. 

See advertisement on page 517. 



NELSON CHESMAN & CO.'S RATE BOOK. 



179 



NEW YORK 



SUN (Morning).- -Every morning including 
SUNDAY. Independent Established 1833. Wil- 
liam M. Laffan, editor Subscription, morning 
edition, $6 (including Sunday, $8); estimated 
circulation, daily, 90.000, (Sunday, 100.000); 
d.iily 10 to 10 pages; Sunday, 30 to 36 pages, 
7 columns; length of columns. 21} inches; width, 
31 agate lines. Can use matrices. Office, 166- 
170 Nassau Street. 

Advertising rates, daily or Sunday, agate, 40 
cents a line; 2nd, 3rd and opposite editorial. last 
page, and first and last pages ot sections, 45 cents; 
classified, agents and business chances, 10 cents 
a line; bankers and brokers, 40 cents, wi*n 25 
per cent discount on 10 lines or more, daily or 
e. o. d., for one year. Instruction, resorts and 
hotels, 20 cents; S4.50 a line per month, or e. o. 
d., two months; financial and dividends, 40 cents; 
books, 25 cents; magazines and periodicals, 
40 cents a line; newspapers, 50 cents. Rail- 
roads and turf, 50 cents. Reading notices, 
daily or Sunday, set in agate, "adv." affixed, 
SI. 50 per agate line; first or financial page, 
$2.50. Special notices, 50 cents a line. Dis- 
count (does not apply to bicycles, sportman's 
goods, railroads, legal notices, proposals, polit- 
ical, public notices and turf, or any advertise- 
ment for which a special rate is made), 5,000 
lines, 5 per cent; 10,000 lines, 10 per cent; 20,- 
000 lines, 15 per cent; 35,000 lines, 20 per cent. 
No extra charge for breaking column rules, cuts 
or display; double column ads. must be 28 
lines deep; triple column, 50 lines; quadruple 
column, 75 lines; 5 columns wide, 100 lines, 
50 per cent extra will be charged for ads. oc- 
cupying less space than above. Preferred posi- 
tion, display, next reading, 5 cents a line extra; 
following and next reading, 10 cents; top of page, 
75 per cent; surrounded by reading matter, 
double price. 



SUN (Evening). — Every evening except Sun- 
day. Established 1887. William M. laffan, 
editor. Subscription, $2; estimated circulation, 
125,000; 10 to 20 pages, 7 columns; length of col- 
umns, 21 i inches; width, 31 agate lines. Can 
use matrices. Office, 166-170 Nassau Street. 

Advertising rates, agate, 30 cents a line; op- 
posite editorial, woman's page, second, third and 
last pages, 40 cents; classified, agents and busi- 
ness chances, 10 cents a line; bankers and brok- 
ers 25 cents, with discount of 25 per cent on 10 
lines or more, daily, or e. o. d., for one year; finan- 
cial, 35 cents; personals (business), 25 cents; 
resorts, hotels and instruction, 20 cents; $3.90 a 
line, per month or e. o, d., 2 months; books, 20 
cents; magazines and periodicals, 50 cents a line; 
turf, 50 cents. Reading notices, agate with 
"adv." affixed, $1.50 per agate line; first and 
financial pages, $2 per agate line. Special no- 
tices, 40 cents a line. Discount (does not ap- 
ply to bicycles, sportsman's goods, legal no- 
tices, proposals, political, railroads, public no- 
tices, and turf, or any advertising for which a 
special rate is made), 5,000 lines, 5 per cent; 
10,000 lines, 10 per cent; 20,000 lines, 15 per 
cent; 35,000 lines, 20 per cent. No extra charge 
for breaking column rules, cuts or displays; 
double column ad vs. must be 28 lines deep; 
triple column, 50 lines; quadruple columns, 75 
lines; 5 columns in width, 100 lines; 50 per cent 
extra will be charged for ads. occupying less 
space than above. Preferred position, display, 



NEW YORK 



next reading, 5 cents a line extra; tollowing 
and next reading, 10 cents; top of page, 75 per 
cent; surrounded by reading matter, double 
price. 

SUNDAY COMPANION (The).— Weekly from 
September to middle of Jvme, (40 issues a year). 
Catholic. Juvenile. Established 1900. The 

Sunday Companion Publishing Co., publishers. 
Subscription, 75 cents; claimed circulation, 
60,500; 8 pages. 4 columns: lenijth of columns, 
14},^ inches; width, 2J4 inches. Forms close 4 weeks 
in advance. Office, 2.56 Broadway. 

Advertising rates, agate, 30 certs a line; 1,000 
lines, 27}2 cents; 2,000 lines, or more, 25 cents a line. 



SUNDAY DEMOCRAT.— Catholic. Demo- 
cratic. Established _ 1870. Francis J. Reilly, 
publisher. Subscription, $2; claimed circulation, 
10,000; 8 pages, 7 columns; length of columns, 20 
inches; width, 2}4 inches. Office, 100 West 39th 
Street. 

Advertising rates on application. 



SUNDAY SCHOOL ADVOCATE.— Every 
Saturday. Methodist (also prints edition dated 
Cincinnati, O.). Established 1841 Eaton & 
Mains, publishers. Subscription, 30 cents; esti- 
mated circulation, 300,000; 8 pages, 8x11. Of- 
fice, 150 Fifth Avenue. 

Advertising rates on application. 

SUNDAY UNION.— Weekly. Roman Cath- 
olic. Established 1873. The Weekly Union 
Association, publishers. Subscription, $2; esti- 
mated circulation, 15,000; 8 pages, 7 columns; 
length of columns, 20 inches; width, 2 inches. 
Office, 310 Broadway. 

Advertising rates on application. 

Issues Saturday edition under name of WEEK- 
LY UNION AND CATHOLIC TIMES. Com- 
bined circulation, estimated, 20,000. 



SUNSHINE BULLETIN OFFICIAL ORGAN 
of the International Sunshine Society. — Monthly. 
Benevolent. Established 1002. Mrs. Cynthia West- 
over Alden, editor and publisher. Subscription, 
50 cents; claimed average circulation, for six months 
ending April, 1911, 12,4.33; 16 pages, 4 columns; length 
of columns, 12 inches; width, 2% inches. Forms 
close 20th preceding month. Can use matrices. 

Advertising rates, agate, 15 cents a line; per page, 
$50; }i and )■> pages pro rata. 



SURVEY (The).— Every Saturday. Social 
and civic advance. Established 1897. New 
York Charity Organization Society, publishers. 
Subscription, $2; guaranteed average circula- 
tion, 17,500; Magazine number, 96 pages; weeklies, 
24 to 56 pages, 2 columns; length of columns, 8 inches; 
width, 21-2 inches. Office, 105 East 22d Street. 

Advertising rates, agate, 15 cents a line; $1.87 
per inch; }/s page, one time,. $3.75; M page, $7.50; 
3^^ page, $15; one page, $30. 



SVIT. — Every Thursday. Russian. Catholic. 
Established 1897. Orthodox Catholic Mutual Aid 
Society, publishers. Subscription, S1.50; claimsd 
circulation, 8,000; 8 pages, 4 columns; length of col- 
umns, 20 inches; width, 20 ems. Office, 432 East 
71st Street. 

Advertising rates, S2 an inch per month ; six months, 
$10; one year, $18. 



180 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



SVOBODA.— Every Thursday. Ruthenian. 
Independent. Established 1893. Jiro J. Ardan, 
publisher. Subscription. $2; estimated circulation, 
10,000; 8 pae;es, fi columns; lensith of columns, 
20 inches; width, 2\ inches. Office, 184 Hudson 
Street. 

Advertising rates, 25 cents an inch. 



TALKING MACHINE WORLD (The).— 
Monthly, (loth). Trade. Established 1904. 

Edward Lyman Bill, publisher. Subscription, 
SI; estimated circulation, 8,000; 60 to 80 pages, .3 
columns; length of columns, I2V2 inches; width, 
3 inches. Office, 1 Madison .4 venue. 

Advertising rates, $2 an inch; further rates on 
appHcation. 

TAMMANY TIMES (The).— Every Satur- 
day. Political. Established 1892. The Tam- 
many Publishing Co., publishers. Subscription, 
S2; claimed circulation, 12,500; 16 pages, 4 col- 
umns; length of columns, 12 inches; width, 2J 
inches. Can use matrices. Ofhce, 23 Park 
Row. 

Advertising rates, agate, 10 cents a line, each 
insertion. No discount for time or space. 

See advertisement on page 534. 



TEA AND COFFEE TRADE JOURNAL.— 
Monthly (10th). Established 1901. Tea and 
Coffee Trade Journal Co., publishers. Sub- 
scription, .?1; guaranteed circulation, 5,416; 80 pages, 
2 columns; length of columns, 8 inches: width, 2Vg 
inches. Fotms c'o.se 3d of current month. Can 
use matrics. Office, 91 Wall Street. 

Advertising rates on application. 



TEACHERS' MAGAZINE.— Monthly except 
July and -August. Educational. The Ives-Butler 
Co., publishers. .Subscription, 8L25; claimed aver- 
age circulation, 53,000; 3 columns to page; size 
of page, 6}^x9^ inches; width of columns, 2^4 
inches. Forms close Sth preceding month. Office, 
31 East 27th Street. 

Advertising lates, agate, 40 cents a line. Read- 
ing notice.s, 75 cents a line. Discount, 5. 10 and 
15 per cent on 3, 6 and 12 months, respectively. 



TELEGRAFO (II.).— Every evening except 
Sunday. Italian. Established 1902. L'Araldo 
Italiano Publishing Co., publishers. Subscrip- 
tion, S4; estimated circulation, 32,000; 
6, 8 and 10 pages, 7 columns; length of col- 
umns, 20 inches; width, 2i inches. Office, 243 
Canal .Street. 

Advertising rates from 90 cents to $3 an inch 
according to location. Reading notices, 8 cents 
to 50 cents .a line according to page desired. 
Classified, 4 lines, 25 cents, with discount on 
3 or more insertions. 



TELEGRAM. — Every evening except Sunday. 
Independent. Esfablished 1807. The Evening 
Telegram, publishers. Siibscription. $2.50; 
estimated circulation, 150,000; 12 to 18 pages, 
7 column-; length of columns, 21 1/3 inches; 
width, 2| inclies. Can use matrices. OfGce, 
Herald Square. 



NEW YORK 



Advertising rates, transient, agate, 30 cents a 
line; local advertising, 2.5 cents a line; preferred 
position, 5 and 10 cents a line extra; fiist page, 
SI (no discount) ; editorial page, 50 cents a 
line (no position sold). Classified, undisplayed, 
automobiles, 3 cents a word; bicycles, 2 cents 
a word; business chances, 2 cents a word; miscel- 
laneous, 2 cents a word; if set in agate caps, 
one cent a word additional; classified, displayed, 
financial, 30 cents a line; hotels and resorts, 20 
cents a line; 15 cents a line when ordered 26 
times, daily, or e. o. d.; new publications, 20 
cents a line. Reading notices, .SI and $2 a line 
(no discount). No extra charge for cuts or dis- 
play. Discount, on general advertising only, 2i 
per cent on 2,500 lines used within one year; 
5 per cent on 52 times, or 5,000 lines; 7| per 
cent on 7,500 lines; 10 per cent on 104 times, 
or 10,000 lines; 12^ per cent on 12,500 lines; 
15 per cent on 156 times, or 15,000 lines; 17^ 
per cent on 17, .500 lines; 20 per cent on 312 
times, or 20,000 lines. 



TELEGR.APH. — Every morning including 
SUNDAY. Amusements. Established 1836. 

Morning Telegraph Publishing Co., publishers. 
Subscription, daily, $12; .Sunday, $2; sworn 
average circulation for year ending April 30, 1911, 
daily, 69,294; Sunday, for same, period, 126,599; 
daily, 12 pages; Sunday, 30 to 48 pages, 7 columns; 
length of columns, 21 inches; width, 214 inches. Can 
use matrices. Office, 50th Street, and Sth Avenue. 

Advertising rates, daily, agate, 10 lines or 
more, 20 cents a line; .Sunday. 30 cents a line; 
discount, 26 times, or 2,000 lines, 5 per cent; 
52 times, or 5,000 lines, 10 per cent; 104 times 
or 10,000 lines, 15 per cent; 156 times, or 15,000 
lines, 20 per cent: 260 times, or more, or 20,000 
lines, 25 per cent. Classified, daily, 15 cents a 
line; .Sunday, 25 cents; 3 time rate classified, 
daily, only 30 cents a line; 3 time rate, (one Sun- 
day), 40 cents a line; 7 time rate, 85 cents; 30 time 
rate (con.secutive, $3 per line) ; automobiles, daily, 
15 cents; .Sunday, 25 cents a line; medical, daily, 
25 cents: .Sunday, 35 cents a line; wines and liquors, 
dail.v, 25 cents; Sunday, 35 cents a line; music 
publishers, daily, 1.5 cents; Sunday, 25 cents a 
line (no discount); .sporting, daily, 40 cents; Sunday 
45 cents a line; business per.sonals, agate type, 10 
cents a line in daily; 15 cents in Sunday edition, 3, 
time rate, 30 cents; 7 times, 65 cents; 30 times, $1.50 
a line (7 words) 4 words in Caps. Reading notices, 
dail.v, 75 cents a line; finst page, -SI a line; Sunday, 
SI a line; first page, .?1.25 a line. 
See advertisement on page 426. 



TELEGRAPH AND TELEPHONE AGE.— 
•Semi-Monthly (1st and 16th). Established 1883. 
J. B. Taltavall, publisher. Subscription, $2; 
claimed circulation, 8,000; 54 pages, 3 columns; 
length of columns, 9 inches; width, 2J^ inches. 
Office. 253 Broadway. 

.Advertising rates, $2.50 an inch; 2 inches. 
S4.25; 3 inches, .?6; 4 inches, .S7.50: 5 inches, S9; 's 
page, one time, S6.50; '4 page, 812; '2 page, $22; one 
page, $40. Discount, 5, 10 and 15 per cent on 3, 9 
and 12 months, respect ivel. v. 

THE.ATRE MAGAZINE (The).— Monthly. 
(28th). Theatrical and Musical. Established 
1900. The Theatre Maga7.ine Co., publishers. 
Subscription, .S3. 50; estimated circulation, 60,000; 



NELSON CHESMAN & CO.'S RATE BOOK. 



181 



NEW YORK 



48 pages, 3 columns: length of columns, 12 inches; 
width, 2?4 inches. Forms close 10th of the month, 
18 dav^ in advance of issue. Can use matrices. 
Office," 26 West 33d Street. 

Advertising rates, agate, 75 cents a line; i 
page (120 lines), one time, S75; J page, $150; 
one page (504 line ), $300. 



TIMES —Every morning including SUNDAY. 
Independent Democratic. Established 1851. Sub- 
scription, daily including Sunday $8.50; without 
Sunday, S6; Book Review, $1; Weekly Financial 
Quotation Review, every Monday, $1; claimed 
average circulation, daily, and Sunday exceeding 
175.000; daily, 16 to 22 pages; Sunday, 86 pages, 7 
columns; length of columns, 21^^ inches; width 
2} 8 inches. Can use matrices. Office, Times Build 
ing. Times Square. 

Advertising rates, agate ordinary, 40 cents per line* 
each insertion; any designated page, except opposite 
editorial, 2nd or 3rd, 45 cents a line; Sporting page, 
45 cents; Title page of sections, 45 cents a line; op- 
posite editorial page, 60 cents a line; last page, 50 cents; 
2nd page, 55 cents; 3rd page, 50 cents a line; Preferred 
position extra. No extra charge, for cuts or broken 
columns. Advertisments causing the breaking of col- 
umn rules must be not less than 28 lines in depth for 
each column rule broken. Space discounts allowed 
of 1 per cent per thousand lines, beginning at 5 per 
cent for 5,000 lines up to 25 per cent for 25,000 lines 
and over; also time discount, furnished on application. 
Classified, agents, 20 cents a line; automobiles aero- 
planes and motor boats, 30 cents a line; business op- 
portunities, 30 cents a line; 7 times, $1,75 a line; for sale, 
30 cents a line; 7 times, $1.40; hotels and summer and 
winter resorts, 25 cents a line, with discount for 7 
or more insertions. Instruction, 20 cents, with 
< iscount for continued insertions. Sporting goods, 
40 cents a line, with discount. Reading notices, 
first page, $2.50 a line; inside pages, $1.50 a line; 
preferred pages, $2 ("adv." affixed); preferred pages, ; 
$2 ("adv." affixed). .Special notices, 75 cents a line. 

Weekly Financial Quotation Review (210 lines 
to column), 20 cents per line; 10 per cent discount 
on yearly contract for 10 lines or more for 52 
times. 

Pictorial .Section (Sunday edition) 40 cents per 
line, with discount. (300 lines to column; 7 col- 
umns to page.) 



NEW YORK 



TOILETTES.— Monthly. Fashions. Estab- 
lished 1881. The Toilettes Fashion Co., (Inc.), 
publishers. Suls^ription, $2; estimated circula- 
tion, 30,000; 52 pages, 4 columns; length of col- 
umns, 12 inches; width, 2}^ inches. Can use 
matrices. Forms close 8th of second preceding 
month. Office, 172 Fifth Avenue. 

Advertising rates, agate, 18 cents a line; lo page> 
$55; one page, $100; back cover page, $150 ; front cover, 
$250; 3 inside pages, within one year, $150. Read- 
ing notices, $1 per line. 



TOP NOTCH MAGAZINE.— Semi-Monthly. 
(1st and 15th) Literary Magazine size. Forms 
close for first issue 26th of third preceding month; for 
second issue, 9th of second preceding month. Office, 
7th Avenue and 15th Street. 

Advertising rates, agate, 75 cents a line; per page, 
(both issues) $150. 



TOURING NEWS.— Monthly. Automobile. Es- 
tablished 1908. Touring News Co., publishers. 
Subscription, $1,50; claimed average circulation 
for three months. ending Juno, 1911, 14,833; 48 to 56 
pages, 2 columns; length of columns, 10 inches. Can 
use matrices. Office, 507 Fifth Avenue. 

Advertising rates on application. 



TOUSEY'S (Frank) WEEKLY.— Comprising 7 
weeklies. Circulation, claimed, 250,000; length of col- 
umns, 10 inches; width, 2,'4 inches. Forms close 
3 weeks in advance; covers close 8 weeks in advance. 
Office, 24 Union Square. 

Advertising rates, agate, 50 cents a line; one page, 
$200; }i, }4 and H pages, pro rata; back inside cover, 
$300; front inside cover, .S300; back cover (in colors 
furnished by advertiser), $400. 



TOWN & COUNTRY.— Every Saturday. City 
and Country Homes. Literary. Sports. Music. 
Drama. Society, etc. (one issue each month is 
a double magazine number). Established 1846. 
Stuyvesant Company, publishers. Subscription, 
$5; claimed circulation, 32,500; 36 to 120 pages, 3 eol- 
iimns: length of columns. 12 inches; width, 2f 
inches. Forms close Wednesday preceding week. 
Office, 389 Fifth Avenue. 

Advertising rates, agate. 35 cents a line. Dis- 
count, 5 per cent on 1.000 lines; 10 per cent on 
2,000 lines; 15 per cent on 3,000 lines. 



TOWN TOPICS.— Everv Thursday. Society. 
Established 1878. Town Topics Publishing Co., 
publishers. Subscription. S6; decline to give cir- 
culation; 28 pages, 4 columns; length of columns, 
] If inches; width, 2i inches. Forms close Tues- 
day preceding. Office, 452 Fifth Avenue. 

Advertising rates, agate, inside pages, 60 cents 
per line; M page, one time, $90; >2 page, $180; 
one page, $360. Minimum space, 7 lines. 



TRAINED NURSE AND HOSPITAL RE- 
VIEW.— Monthly. Established 1888. Lakeside 
Publishing Co., publishers. Subscription, $2; 
estimated circulation. 13,500; 90 pages. 2 col- 
umns; length oi columns. 81 inches; width. 2J 
inches. Forms close 15th of preceding month. 
Office, 114-116 East 28th Street. 

Advertising rates, i page, one time, ?10; 3 times, 
$27; times, $51; one year, $96; i page, one time, 
$18; one page, $34; preferred position, 25 per 
cent extra. 



TRAVEL MAGAZINE (The).— Monthly. E.s- 
tablished 1901. McBride, Winston & Co., publishers, 
claimed circulation 30,000; full size pages (2 columns 
to page), length of columns, 10 inches; width, 4,'^- 
inches; magazine size (3 columns to page), 2^4 inches 
in width. Forms close 10th of preceding month. 
Office, 449 Fourth Avenue. 

Advertising rates, agate, 7 lines or more, 50 
cents a line; 4 inches, double column (magazine 
size), $50; k' page, full size, $45.00; 3'2 full page, $90; 
8 inches, double column (standard magazine page), 
$96; full sized page $180. Discount, 10 and 15 per 
cent on 6 and 12 months, respectively. 



TRIBUNE. — Evc-v morning including SUN- 
DAY, and TRIBUNE FARMER, Thursdays. 
Republican. Established 1841. Tribune Associa- 
tion, publishers. Subscription, daily. $6; with 



182 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



Sunday, $8; claimed circulation, daily, and Sunday, 
91,000; Tribune Farmer, SI; estimated circulation, 
70,000; daily, 14 to 16 pages; Sunday, 50 pages or more; 
with extra supplement, 7 columns. Tribune Farmer, 
20 and 24 pages, 4 columns; length of columns, daily, 
22J-2 inches; Tribune Farmer, 16 inches; width, 2li 
inches. Can use matrices. Office, Tribune Build- 
ing, 

Advertising rates, agate, wide measure (31 
agate lines), daily or Sunday, 35 cents a line; 
next reading, 40 cents; first following and next 
reading, 4,5 cents; top of column next reading, 
50 cents a line; 2d, 3d or outside pages, 45 cents; 
financial, 40 cents a line; with discount of 25 per 
cent for 1 t. a. w. one year 13 t. a. w., 15 per cent 
additional discount. (Minimum, 14 lines). 1,000 
lines, within one year, 34 cents a line; 2,000 lines, 
33 cents; 3,000 lines, 32 cents; 4,000 lines, 31 cents; 
5,000 lines, 30 cents. Books or publications, 10 
lines or more, 1 time a week for 52 consecutive 
weeks, 22}^ cents a line. Special notices, facing 
editorial page (no display used), 40 cents; agate 
notices preceding marriages, $1; nonpareil notices 
$2 per agate line, each insertion; telegraphic 
readers, when accepted, $2 per agate line; real 
estate, etc., classified and undisplayed, 20 cents per 
line; business chances, for sale, etc., 20 cents a line; 
agents and help wanted, 10 cents a line (7 words). 
Tribune Farmer, display, 30 cents a line; 1,000 
lines, within one year, 26 cents; 2,000 lines, 24 
cents a line. Classified, in weekly, 4 cents a word. 
Reading notices, $1 per line, agate. No extra 
charge for cuts, etc. Discount on Illustrated 
Supplement, 4 times, 5 per cent; 13 times, 15 per 
cent; 26 times, 25 per cent; one year, 30 per cent. 

TYPEWRITER TOPICS.— xVIonthly. Of- 
ficial trade. Established 1905. Business Equip- 
ment Publishing Co., publishers. Subscription, 
$1; foreign, $1.50; claimed circulation, 10.000; 
72 to 128 pages, 2 columns; length of columns, 
9 inches; width, 3J/s inches. Forms close 15th 
preceding month. Can use matrices. Office, 
309 Broadway. 

Advertising rates, $9 an inch; J page, one 
time, $20; i page, $30; i page, $45; one page, 
$67.50; discount, 5 and 10 per cent on 6 and 
12 months, respectively. 

U. S. TOBACCO JOURNAL —Every Satur- 
day. Trade. Established 1874. Ellison Publishing 
Co., publishers. Subscription, 84; estimated circu- 
lation. 6,500; 32 pages. 4 columns; length of col- 
umns, 12 inches; width, 2J- inches. Forms close 
Wednesday preceding. Can use matrices. Office, 
136 Wall Street. 

Advertising rates, $2 an inch; $40 per year; 
i page (0 inches), one time, $12; J page, $20; 
I page, $30; one page, $60. Discount on 4 or 
more insertions 



UNITED SUNDAY COMIC MAGAZINES.— 

Embracing Comic sections on Sunday issues of New 
York World; Boston Globe, St Louis Post Dispatch, 
Philadelphia Inquirer, Chicago Inter Ocean, Pitts- 
burgh Press, Cincinnati Enquirer, Detroit Free 
Press, Cleveland Loader, Denver News, Des Moines, 
Register and Leader, Toledo Times, Tacoma Led- 
ger, Seattle Post Intelligencer, San Francisco Call, 
New Orleans States, and Shreveport Times; circula- 
tion, 2,427,000. 

Advertising rates agate, S5.35 a line. Further 
rates on application. 

See advertisement on page 444. 



NEW YORK 



UNITED SUNDAY NEWSPAPER MAGA- 
ZINES. — Embracing Magazine section -in Sunday 
editions of New York World, Boston Globe, St. 
Louis Post Dispatch, Philadelphia Inquirer, 
Pittsburgh Press, Seattle Post Intelligencer, Chicago 
Inter Ocean, Indianapolis Star, Milwaukee Free Press, 
Denver Post, San Francisco Call, Des Moines Register 
and Leader, New Orleans States, and Shreveport, 
(La), Times, 15 in all. Claimed circulation exceed- 
ing 2,100,000. Forms close 16 days in advance. 
Can use matrices. Office, World Building, Park 
Row. 

_ Advertising rates, agate, $3.80 per line each inser- 
tion, covering the entire list; 26 times, $3.60 a 
line per insertion; minimum space 5 lines. 
See advertisement on page 445. 



UNIVERSAL ENGINEER.— Monthly (15th). 
Mechanical. Established 1907. Universal En- 
gineer Publishing Co., publishers. Subscrip- 
tion, $1; claimed circulation, 15,000; 80 pages, 2 col- 
umns; length of columns, 8 inches; width, 2)4 inches. 
Office, 108 Fulton Street. 

Advertising rates on application. 

UPTOWN PRESS.— Every Saturday. In- 
dependent. Established 1883. G. P. McVay, 
publisher. Subscription, $1; estimated circula- 
tion, 5,500; 16 pages, 4 columns; length of col- 
umns, 12 inches; width, 2^ inches. Office, 250 
West 125th Street. 

Advertising rates on application. 



VARIETY.— Every Friday. Theatrical. Estab - 
lished 1905. Sime Silverman, publisher. Subscription, 
$4; 40 to 44 pages, 4 columns; length of columns, 12 
inches; width 23-'8 inches. Can use matrices. Office , 
1402 Broadway. 

Advertising rates, commercial, 25 cents a line; 
one page, $150; H page, §77.50; 3i page, S40; 5,000 
lines, within one year, 21 cents a line; 10,000 lines, 
20 cents; 20,000 lines, 19 cents. Special rate for 
theatrical and musical advertising. 



VIOLIN WORLD.— Monthly (15th). Musical. 
Established 1892. August Gemumder & Sons, 
publishers. Subscription, 50 cents; claimed 
average circulation, 5,000; 8 pages, 2 columns. 
Office, 42 East 23d Street. 

Advertising rates on application. 



VOGUE.— Semi-Monthlv, (1st and 15th). 
Fashions. Established 1892. The Vogue Co., 
publishers. Subscription, $4; claimed circulation, 
30,000; 4 columns to page; length of columns, IV/i 
inches; width, 2 inches. Forms close one month 
in advance; covers close 6 weeks in advance. Office, 
443 Fourth Avenue. 

Advertising rates, agate, 60 cents a line; 78 lines, 
or more, 48i\f cents a line; one page, $300; H, }i and 
J^ pages pro rata. 



VOLKSZEITUNG — Everv morning including 
SUNDAY, and VORWAERTS, Saturdays. 
German. Labor. Established 1878. Social- 
istic C!o-opeiative Publishing Association, pub- 
lishers. Subscription, daily, $6; estimated circu- 
lation, 15,000; Sunday, $2: estimated circulation, 
20,000; weekly, $1; estimated circulation, 4 5,000; 
weekly, 10 pages; Sunday, 20 pages, 7 columns; 



NELSON CHESMAN & CO.'S RATE BOOK. 



183 



NEW YORK 



length of columns, 20 inches; width, 2i inches. 
Can use matrices. Office, 1.5 Spruce Street. 

Advertising rates, daily, nonpareil, 10 cents a 
line; three times, 25 cents; six times, 40 cents; 
one month. $1 25; three months, $3. 50; sixmonths, 
S6.50; one year. $12 per line. Sunday, 15 cents 
per line, one time; one month. 50 cents; three 
months, $1.25; six months, $2.25; one year, $4 
Double column advertisements in either daily or 
Sunday, 30 cents a line. Weekly, $1 per inch; 
one month. $3; three months, $8; six months. $15 ; 
one year, $25. Reading notices, daily, 50 cents 
a line. Sunday, 50 cents; weekly, 25 cents. 



VOLUNTEERS' GAZETTE.— Every Satur- 
day. Volunteers of America, publishers. Sub- 
scription, $2; estimated circulation, 10.000; 16 
pa£;es, 4 columns; length of coliunns, 13i inches; 
width. 2 J inches. Office 38 Cooper Square. 

Advertising rates, agate, 15 cents a line. Dis- 
count, 5 per cent on one month, or 100 lines; 10 
per cent on three months, or 500 lines; 15 per cent 
on six months, or 1,000 lines; 20 per cent on one 
year, or 1,500 lines. 

WALL STREET DAILY INVESTOR.— Every 
morning except Sunday. Financial. Established 
1879. Kinahan Comwallis, publisher. Subscription, 
S5; estimated circulation, 5,000; 4 pages, 11x16. Office, 
95 Nassau Street. 

Advertising rates on application. 



NEW YORK 



WALL STREET DAILY NEWS.— Every morn- 
ing except Sunday. Financial. Established 1878. 
Subscription, $5; estimated circulation, 7,000; 8 
pages, 12x18. Office, 60 New Street. 

Advertising rates on application. 



WALL STREET JOURNAL— Every morn- 
ing and evening except Sunda.v. Financial Es- 
tablished 1882. Dow, Jones & Co., publishers. 
Subscription. $12 each edition; claimed average 
circulation for year 1910, 12,691; 8 pages; length 
of columns, 22^ inches; width, 2 5-16 inches. 
Can use matrices. Office, 44 Broad Street. 

Advertising rates, commercial, 20 and 30 
cents a line, according to location; financial, 
30 cents; 26 times, or 2,500 lines, financial, 25 
cents a line; commercial, 17 and 25 cents a line; 
78 times, or 5,000 lines, financial, 20 cents; com- 
mercial, 13 and 20 cents; 156 times, or 10,000 
lines, financial, 15 cents; commercial, 10 and 15 
cents a line. Minimum space, 10 lines. 



WARHEIT DAILY HERALD (The).— Every 
afternoon except Saturday and Sunday, and 
VOLKS ADVOCATE. Wednesdays. Yiddish. 
Independent. Established 1897. TheWarheit 
Publishing Co., publi-shers. Subscription, $4; 
estimated circulation, daily, 65,000; 8 and 10 pages, 
7 columns; length of columns, 21 inches; width, 
12J/2 ems. Can use matrices. Office, 153 East 
Broadway 

Advertising rates, agate, daily, 5 cents a line; 
5,000 lines, 10 per cent discount, and 1 per cent 
extra on each additional 1,000 lines; financial, 
30 cents a line: medical, 10 cents a line. Weekly 
rates on application. 

WASTE TRADE JOURNAL.— Every Satur- 
day. Trade. Junk. Established 1905. The 



Waste Trade Publishing Co., publishers. Sub- 
scription, $3; estimated circulation, 5,000; 24 to 28 
pages; 4 columns; length of columns, 14 inches; width, 
2% inches. Can use matrices. Office, 136 Liberty 
Street. 

Advertising rates, one inch, three months, 
$13; six months, $25; one year, $40. Discount 
on 2 or more insertions. 



WIDE WORLD MAGAZINE.— M o n t h 1 y. 
(15th). Literary. The International News Co., 
publishers. Subscription, $1.20; claimed cir- 
culation, 102,000; 104 pages, 2 columns; length 
of columns, 8 inches; width, 2 J inches. Can use 
matrices. Forms close 28th preceding month. 
Office, 83-85 Duane Street. 

Aavertising rates, agate, 50 cents a line; one 
page, $100; J and i pages, pro rata. Minimum 
space. 14 lines. Classified, 30 cents a line. 



WINGED POST (The).— Monthly. Sports. E.s- 
tablished 1892. New York Athletic Club, publishers. 
Subscription, $1; claimed circulation, 5,000; 64 pages, 
2 columns; length of columns, 8H inches, width, 
23^ inches. Forms close 20th preceding month. 
Office, New York Arhelic Club. Fifty-ninth Street 
and Sixth Avenue. 

Advertising rates, 14 page, one time, SIO; li page, 
$17; H page, $30; one page, $50. Discount on 3 months 
and longer. 

WISNER MAGAZINE.— Semi-Monthly. Mining 
and Industrial. Established 1909. J. T. Wisner & 
Co., publishers. Subscription, $2; 16 pages, 8x12. 
Office, 42 Broadway. 

Advertising rates on application. 



WITNESS. — Every Wednesday. Undenomi- 
national. Religious and Agricultural. Estab- 
lished 1871. Witness and Sabbath Reading 
Co., Dublishers. Subscription, $1; claimed aver- 
age circulation, 17,495; 16 pages, 4 columns; length of 
columns, 15 inches; width, 2% inches. Forms close 
Monday preceding. Office, 150 Nassau Street. 

A.dvertising rates, agate, 18 cents per agate 
line each insertion. No discount for time or 
space. Special rates for agricultural advertising. 
Reading notices, 25 cents per agate line each 
insertion. Minimum space, 3 lines. 

See advertisement on page 524. 



WOMAN'S HOME MISSIONS.— Monthly. 
Methodist Episcopal. Established 1884. Mary 
Belle Evans, publisher. Subscription, 35 cents; 
claimed circulation, 38,000; 24 pages, 3 col- 
umns; length of columns, 9 inches; width, 2i 
inches. Office. 150 Fifth Avenue. 

Advertising rates, agate, 20 cents a line; 10 per 
cent discount on three months; 20 per cent on six 
months; 30 per cent on one year. 



WOMAN'S TEMPERANCE WORK.— Monthly 
Temperance. Established 1883. Mrs. Helen J. 
Andrews, publisher. Subscription, 25 cents; claimed 
circulation, 7,500; 8 pages, 3 columns, length of col- 
umns, U}4 inches; width, 3 inches. Foitas close 
25th preceding month. Office, 156 Fifth Avenue. 

Advertising rates on application. 



184 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



WORLD (MorniriK). — Every morning includ- 
ing SUNDAY, and THRICE A WEEK W^ORLD. 
Mondays, Wednesdays and Fridays. Demo- 
cratic. Established 1860. Press Publishing Co., 
proprietors. Subscription, morning issue, with 
Sunday, $8 50; claimed circulation, daily, 355,653 ; 
Sunday, 475.000. Thrice a Week, $1; claimed 
circulation, 90,000 per issue (270,000 per week). Daily, 
12 to 20 pages; Sunday, 64 pages or more; Thrice a 
Week, 8 pages, 8 columns; length of columns, 20 
inches; width, 2i'2 inches. Can use matrices. Office, 
Pulitzer Building. 

Advertising rates, daily, agate, ordinary, run 
of paper. 40 cents; page facing editorial or last 
page, main sheet, .50 cents a line; Sporting News 
page, daily, 50 cents; Sunday, run of paper, 40 cents; 
first page of supplement, 4.5 cents; last page main 
sheet, 50 cents; other pages of main sheet, 45 cents a 
line. Sporting news page, 55 cents a line. No extra 
charge for cuts, borders or display, or broken col- 
umns, except for latter on advertisements less than 
28 lines deep. Preferred position, 10 cents a line extra. 
(Minimum space, 30 lines). Reading notices, week 
days, 81.50 to $3 a line; advertising items (preceding 
deaths), $1 a line; Sundays, reading notices, $1.50 
to S3.50 a line. Classified agents, daily or Sunday, 
30 cents a line; automobiles, 30 cents a line; business 
opportunities, 30 cents; hotels, 25 cents; resorts, 20 
cents; medical, 60 cents; personals, 60, cents; sporting, 
50 cents. Discount on three consecutive insertions 
and over on business opportunities, hotels and resorts, 
and personals. Thrice a Week, three insertions, a 
week for 60 cents a line. If copy is changed, 75 cents 
per line. Reading notices, $1; first page, .?1.50. Dis- 
count allowed for long time and amount. 



WORLD (Evening). — Every evening except 
Sunday. Established 1887. Press Publishing Co., 
proprietors. Subscription, $3.50; claimed circulation, 
470,000; 8 to 24 pages, 8 columns; length of columns, 
20 inches; width, 2,^7 inches. Can use matrices. 
Office, Pulitzer Building. 

Advertising rates, agate, ordinary, 40 cents a 
line; last page, 50 cents; medical, 60 cents a line. 
Business or special notices, opposite editorial 
page, 60 cents a line. Reading notices, first page, $3; 
inside pages, $1.50 a line; first page, .S3 a line. Classi- 
fied, wants, 30 cents a line; new publications, 
30 cents; financial, 40 cents a line; no extra charge 
for cuts, borders or acceptable di.splay, or for 
breaking column rules, except on double cohmin 
advertisement less than 28 lines in depth, which 
is 50 per cent extra. 10 per cent discount for 3 
times a week insertions, 28 lines and over, for six 
months; also discount allowed on amounts of 
$5,000 or over in twelve months, when time dis- 
count is not allowed. Issue also the WORLD, 
morning and .Sunday. 



WORLD TO-DAY (The).-Monthly. Literary. 
The World To-day Co., publishers. Subscription, 
$1.50; estimated circulation, 100,000; 128 pages, 2 
columns; length of columns, 8^ inches; width, 2^ 
inches. Can u.se matrices. Forms close 10th of pre- 
ceding month. Office, 381 Fourth Avenue. 

Advertising rates, agate, $7.32 an inch (minimum 
space); one page, per time, S125; Is, }4 and J 2 Page 
pro rata; 10 per cent discount on three pages or more 
used within one year, or for 12 consecutive insertions. 



WORLD'S WORK.— See Garden Citv, N. Y. 



NEW YORK 



WORLD-WIDE MISSIONS.— M o n t h 1 y. 
Methodist Episcopal. Established 1888. Board 
of Foreign Missions of the Methodist Episcopal 
Church, publishers. Subscription, 25 cents; guaran- 
teed circulation, exceeding 335,000; 16 pages, 3 col- 
umns; length of columns, 9i inches; width, 2'i inches. 
Forms close 10th of preceding month. Office, 
1 Madison Avenue. 

Advertising rates, $1.25 per agate line each 
insertion. No discount for time or space. No 
medical advertisements accepted. 



YACHTING.— Monthly. Devoted to boating 
interests. Established 1907. Herbert L. Stone, 
publisher. Subscription, $2; claimed circulation, 
13,000; 90 pages, 2 columns; length of columns, 
10>|^ inches; width, 2 inches. Forms close 12th 
preceding month. Can use matrices. Office, 
20 Vesey Street. 

Advertising rates, agate, 25 cents a line; i 
page (magazine size), one time, $13.12; i page 
(4x5). $22.50; i page, (5x8i), $45; 4 inches, 
double column, $24; one full page, (420 lines), 
$90; 8 inches, double column, $48. Discount, 
6 times in one year, 5 per cent; 12 consecutive 
insertions, 10 per cent. 



YIDDISH FOLK.— Every Friday. Yiddish. 
Non-political. Est.iblished 1909. Zion Press Associa- 
tion, publishers. Subscription, $1; 12 pages, 11x16. 
Office, 198 East Broadway. 

Advertising rates on application. 



YOUNG'S MAGAZINE.— Monthly. Literary. 
Established 1897. Courtland H. Young, pub- 
lisher. Subscription, $1.50; claimed circulation, 
108,640; 136 pages, 2 columns; length of columns. 
8 inches; width, 2J2 inches. Forms close 25th 
of preceding month. Can use matrices. Office, 
114-116 East 28th Street. 

Advertising rates, agate. 40 cents a line; one 
page, $80; 1^, '4 and \4 pages pro rata. No dis- 
count for time or space. Minimum space, 7 lines. 



ZEITUNG. — Every morning except Sunday, 
HEROLD, every evening except Sunday, and 
REVUE. Sundays. German. Independent. Es- 
tablished 1846. New Yorker Zeitung Printing 
and Publishing Co., proprietors. Subscription, 
morning issue, $3; estimated circulation. 40,000; 
Sunday, $2.50; estimated circulation, 73.000; eve- 
ning issue, $3; estimated circulation 05,000; daily, 
8 to 10 pages; Sunday 26 to 32 pages, 7 columns; 
length of columns, 17i inches; width, 2J inches. 
Can use matrices. Office, 24 North William 
.Street. 

Advertising rates, display, either daily or 
.Sunday, agate, one time, 15 cents a line; di-count 
10 per cent on 5,000 lines or more, within one year 
combination rate, Zeitung and Herald (morning and 
evening edition.s), 25 cents a line; 5,000 lines or more, 
within one year, 22' 2 cents a line. Reading notices, 
either paper, 50 cents a line; first page, $1; special 
notices, either paper, 25 cents per agate line. Above 
rates do not apply to financial, political, public, legal 
or medical advertising for which higher rates are 
charged, be furnished on application. 
See advertisement on page 536. 



NELSON CHESMAN & CO.'S RATE BOOK. 



185 



NEW YORK 



NIAGARA FALLS 

GAZETTE.— Every evening except Sunday. 
Republican, Established 1854. A. C. Deuel, 
publisher. Subscription, $3; sworn average circula- 
tion for year ending June 30, 1911, 7,070* net; 8 to 16 
pages, 7 columns; length of columns, 20 inches; width, 
2}i inches. Can use matrices. 

Advertising rates, 35 cents an inoh with dis- 
count on 25 inches and over. Composition 5 
cents an inch extra. Reading notices, 7^ cents 
a line; first page 15 cents. Classified, 1 cent a 
word, first time; 3^ cent a word each subsequent 
insertion. 



NORTHPORT 

LAW NOTES.— Monthly. Legal. Established 
1891. Edward Thompson Co., editors and pub- 
lishers. Subscription, $1 ; estimated circulation, 
24,500; 24 pages, 9.xl2. 

Advertising rates on application. 



OGDENSBURG 

ST. LAWRENCE REPUBLICAN.— Every 
Wednesday. Republican. Established 1830. Re- 
publican and Journal Co., publishers. Subscrip- 
tion, $1; sworn average circulation, 6,509*; 8 
pages, 7 columns; length of columns, 21^^ inches; 
width, 2^ inches. 

Advertising rates on application. 

OSWEGO 

WOMAN'S TEMPERANCE WORK.— See New 
York City. 



PORT JERVIS 

NEW YORK FARMER.— Every Thursday 
Agricultural. Established 1881. The Tri-States 
Publishing Co., publisher. Subscription, $1; 
claimed circulation, 25,500; 8 pages, 7 columns; 
length of columns, 19^ inches; width, 2^% 
inches. Forms close Saturday of preceding 
week. 

Advertismg rates, per agate line, 15 cents; one 
month, 13i cents; three months, 12 cents; six 
months, 10^ cents; one year, 9 cents per line each 
insertion. Reading notices, minion, 25 cents 
a line. 



POUGHKEEPSIE 

COURIER. — Every Sunday. Independent 
Established 1873. A. G. Tobey. publisher. Sub- 
.srription, S2; claimed average circulation, for year 
1010, 11,646; 20 pages, 7 columns; length of columns, 
2IJ2 inches; width, 234 inches. Can use matrices. 

Advertising rates, nonpareil, 1 inch, one time, 
$1; one month, $2.50; three months, $6.00; six 
months, $9; one year, $15; 3 inches, three months, 
$12; one year, $.33. Local notices, 10 cents 
per line each insertion. Classified, 1 cent a 
word each insertion (minimum charge, 25 cents). 
Also issues an edition on Monday. 



STAR. — Every evening except Sunday. Republi- 
can. Established 1889. Arthur A. Parks, publisher. 
Subscription, 85; sworn average circulation for first 
three months in 1911, 6,327*; for March, 1911. 6,555*; 
for year 1910, 5,716*; 8 to 12 pages, 7 columns; length 
of columns, 22 inches; width, 2^4 inches. 



NEW YORK 



Advertising rates, 35 cents an inch, with di.scount 
on 100 inches and over. Classified, 1 cent a word. 
(Minimum charge, 10 cents). 



ROCHESTER 

ABEND-POST. — Every evening except Sun- 
day. German. Independent. Established 1851. 
Rochester German Publishing Co., oublisliers. 
Subscription, $3.60; estimated circulation, 5,400; 6 to 
12 pages, 7 columns; length of columns, 21 inches; 
width, 23^^ inches. Can use matrices. Office, 237-239 
Andrews Street. 

Advertising rates, agate, 5 csnts a line; open 
space, within one year, 7,50 lines, 4 cents a line; 
1,500 lines, 3 cents; 3,000 lines, 23^ cents; 7,500 
lines, 2 cents; preferred position extra. Classified, 
1 cent a word, first insertion; 3-2 cent a word sub- 
sequently. Reading notices, 10 cents a line; tele- 
graphic readers, 25 cents a line. 



AMERICAN FRUITS.— Monthly. Trade. 
Established 1904. American Fruits Publishing 
Co., publishers; subscription, SI. 50; 3 columns 
to page: length of columns, II32 inches; width, 25-^ 
inches. Forms close 20th preceding month. Office, 
Ellwanger & Barry Building. 

Advertising rates, agate, 10 cents a line: 2d or 3d 
page covers (483 lines), 855.55; 4th cover page, 860.37.