(navigation image)
Home American Libraries | Canadian Libraries | Universal Library | Community Texts | Project Gutenberg | Children's Library | Biodiversity Heritage Library | Additional Collections
Search: Advanced Search
Anonymous User (login or join us)
Upload
See other formats

Full text of "Nelson Chesman & Co.'s newspaper rate book"

"^ 



i 



m 



ihmi. 



'm^aam& 



Boston Public Library 
Boston, MA 02116 




PUBLICITY BUILDING 

1127-1129 Pine Street, St. Louis, Mo. 

NELSON CHESMAN CB, CO. 

Builders and Owners. 






fU''D''E'X 



RATES 



By states, cities and towns, showing all publications of 5000 or more circulation 
and including: 

(a) Industrial survey of each city. 

(b) Publications alphabetically arranged. 

(c) Character of publication, history, subscription price, circulation, physical 
make-up. 

(d) Closing dates. 

(e) Detailed advertising rates. 



Page 

Alabama 7 

Arizona 10 

Arkansas 11 

California 13 

Colorado 24 

Connecticut 27 

Delaware 32 

District of Columbia 33 

Florida 36 

Georgia 37 

Idaho 42 

Illinois 43 

Indiana 79 

Iowa 89 

Kansas 98 

Kentucky 102 

Louisiana 106 

Maine 109 

Maryland 112 

Massachusetts 114 

Michigan 131 

Minnesota 143 

Mississippi 151 

Missouri 152 

Montana 165 

Nebraska 167 

Nevada 172 

New Hampshire 172 

New Jersey 174 

New Mexico ! 180 

New York 181 

North Carolina 241 



Page 

North Dakota 246 

Ohio 247 

Oklahoma 268 

Oregon 271 

Pennsylvania 274 

Rhode Island 301 

South Carolina 303 

South Dakota 305 

Tennessee 306 

Texas 311 

Utah 3J9 

Vermont 321 

Virginia 322 

Washington 326 

West Virginia 331 

Wisconsin 333 

Wyoming 343 

Dominion of Canada 343 

Alberta 343 

British Columbia 345 

Manitoba 347 

Saskatchewan 349 

New Brunswick 350 

Nova Scotia 352 

Ontario 354 

Prince Edward Is 364 

Quebec 364 

Newfoundland 369 

Cuba 369 

Porta Rico 371 

Hawaiian Is 372 

Philippine Is 373 



See Next Page for Index to GROUP INDEX. 



INDEX 



GROUPS 



Showing by classes, with name, issue and circulation. Does not show rates. See 
previous index for rates. 

Daily papers 374 

Weekly and Semi-weekly papers 384 

Monthlies and Semi-monthlies 393 

Sunday papers 403 

Agricultural or Farm papers 415 

Bohemian papers 409 

Bulgarian papers 412 

Croatian papers 409 

Educational papers 418 

Fashion and Home publications 422 

Financial and Commercial papers 420 

Finnish papers 410 

French papers 409 

German papers 406 

Greek papers 41 1 

Hebrew (Yiddish) papers 410 

Holland (Dutch) papers .' 410 

Hungarian papers 411 

Italian papers 409 

Japanese papers 411 

Juvenile papers 421 

Literary weeklies 424 

Lithuanian papers 410 

Mail Order papers 422 

Medical papers 419 

Motoring and Good Roads 423 

Norwegian-Danish papers 408 

Polish papers 410 

Religious papers 412 

Russian papers 412 

Slovak papers 411 

Spanish papers 411 

Sport papers 420 

Swedish papers 408 

Welsh publications 412 



NELSON CHESMAN & CO.'S 

NEWSPAPER RATE BOOK 

INCIvUDING A CATAI.OGUE OF 

NEWSPAPERS AND PERIODICALS 



IN THE UNITED STATES, CANADA, CUBA, PORTO RICO, 
PHILIPPINE ISLANDS AND HAWAIIAN ISLANDS, 

Having 5,000 circulation and over, with Advertising Rates of each 
paper. Circulation, etc., for the season 1914-1915. 

Price Kivk Dollars. 




Nelson Chesman & Co. 

PUBLISHERS. 



ST. LOUIS OFFICE. NEW YORK OFFICE, CHICAGO OFFICE, CHAHANOOGA OFFICE, 

1127-1129 Pine St.. 200 Fifth Avenue 27 East Monroe St. 112 West Eighth Street 

Publicity Building Building Goddard Building First National Bank Building 



ENTERED ACCORDING TO ACT OF CONGRESS IN THB YEAR 1BI4 

By Nelson Chesman & Co. 

IN THE OFF-ICE OF THE LIBRARIAN OF CONGRESS 
AT WASHINGTON, D. C. 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy 

RATE BOOK versus 

Catalogue or Directory 



A "Dun" or "Bradstreet" that gave name and 
address only, without rating, would be a most 
expensive Directory and no more useful than any 
conventional City Directory. 

A Catalogue of Publications without Rates has 
some value as a Directory; it is worth all you pay 
for it. But a Rate Book, with Rate Cards, made 
intelligible, is a "Dun" or "Bradstreet" to the 
Manager of Advertising. 



CIRCULATIONS 

The Circulation figures in the Newspaper Rate 
Book are based on information provided by the 
publications. A study of our method of state- 
ment reveals three classes of information. 

CLAIMED CIRCULATION. Where we 
are unable to get conclusive statements. 

GUARANTEED CIRCULATION. Where 
the publisher guarantees an average circula- 
tion for a period. 

SWORN CIRCULATION. Which repre- 
sents statements made under affidavits. 



After all, RATES are the best gauge of values. A Sustained j 
Rate indicates circulation of the right kind. M 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 

I No New Thing 



The Newspaper Rate Book 

is not a new thing, npr is it an experiment. It has a 
mission and has proved its utility as well as desirability. 
Our forty year old Rate department has published this 
book each year for the past sixteen years. 

All of our clients receive this NEWSPAPER RATE 
BOOK annually with our compliments. We provide it 
to save time, correspondence and incidental expenses, 
both to ourselves and clients. 

It was to effect this saving that the NEWSPAPER 
RATE BOOK, which is really a complete statement 
of all Rate Cards,'was first published. It has served 
well. It shall continue this work indefinitely. 

THE NEWSPAPER RATE BOOK is quite as valuable 
to the other Agencies and their clients, or to any man 
who wants the Rate Cards of all important publications, 
codified and classified under one cover. 



PUBLISHED ANNUALLY 
SUBSCRIPTION PRICE $5 



I NELSON CHESMAN & GO. | 

 St. Louis, Chicago, New York, Chattanooga I 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^^ 



■iilllilllililllllilllllillll 

I How To Use This Book | 

I This is the only book giving complete rates of every ad- 1 

I vertising periodical of 5,000 or more circulation in the 1 

I United States, Canada, Cuba, Porto Rico, Hawaiian | 

I and Philippine Islands. I 

I It is a comprehensive /ac/-book, containing every essen- B 

I tial fact upon which to base your selection of advertis- H 

g ing periodicals as media for your advertising message. B 

I IT IS A COMPLETE STATEMENT OF THE | 

I RATE CARDS OF ALL THBSE PUBLICATIONS, | 

B codified, classified, handy, dependable, concise, and g 

B arranged alphabetically as to state, city and title of B 

B publication, and as to lists. M 

B Think what it would mean if you attempted to file and B 

B cross-index all the rate cards in this manner, to say B 

B nothing of the expense of corresponding for these cards, | 

B nor of the fact that the information contained on rate | 

B cards is not nearly so complete, well arranged and B 

B understandable. B 

H This book gives complete rates: line rates, time and B 

B quantity rates, classified rates, reading matter rates, | 

B telegraph rates, and special rates. Compare it with B 

B any other book in these respects. I 

B It gives subscription price, circulation (tells whether B 

B claimed, guaranteed or sworn), closing date, physical m 

B make-up, page size, column size, whether matrices are 1 

B used, etc. B 

B It gives the name, address, character, history and pub- B 

B lisher of the publication and an industrial survey of the B 

B City in which the periodical is published. B 

B Use this book to save time; to increase efficiency; to get B 

B the facts that eliminate guesswork. The information | 

B in this book has been checked, re-checked and verified  

I right up to the minute of going to press. B 

B Any data supplementary or contributory to that con- | 

B tained in this book we shall be pleased to furnish upon B 

B request. | 

I Nelson Ghesman & Co. | 

1 ST. LOUIS CHICAGO NEW YORK CHATTANOOGA  



Forty Years Advertising 

Nelson Chesman & Company 
1874-1914 




HIS Company was established in 1874 
by Mr. George P. Rowell and Mr. Nel- 
son Chesman, under the name of Rowell 
& Chesman. In 1878 the name was 
I changed to Nelson Chesman & Company. 

I While headquarters have always been in St. Louis, 

i the Chicago, New York and Chattanooga offices have, 

i through their complete organization and equipment, 

I attained a proficiency seldom found in advertising 

I organizations. 

m With hundreds of active clients, many of them with us for years 

I and years — some thirty years, we have accumulated an advertis- 
m ing experience that enables us to qualify as competent advisers. 

I We say advisers purposely and meaningly. We ha ve« never been 

m able to understand a concern's business quite as well as the head 
m of that concern. 

m To assist in the execution of ideas, to develop the outside view point, to 

m focus the big idea, to prepare believable copy presenting that idea, to select 

H mediums, place orders, check insertions, discount bills, and provide every 

I detail of service work is our mission, and we claim to do this successfully, 

I efficiently, in the light of 40 years advertising. 

m If you have 100 point merchandise, if you have vision and determination, 

B we can serve you well; but after all, we can rise no higher than our inspira- 
I tion — you, your merchandise. 



 



Nelson Chesman & Company 



I ST. LOUIS CHICAGO 

lilMliMlllilllilliiillllMlililllillillllilllllllillililllU^ 



NEW YORK 

llllilillilillllililli 



CHATTANOOGA 

lllllilllllllllllllllillll 



NELSON CHESMAN & CO.'S RATE BOOK. 




A CATALOGUE giving the rates for transient and continued advertising, of 
the newspapers and periodicals in the United States and Canada, of 5,000 circula- 
tion and over; also full description of each paper (including number of pages, 
length and width of columns, character, circulation, etc.) of value for general ad- 
vertising purposes, a few papers of less circulation being included on account of 
geographical location, etc. Brief statistics showing the commercial importance 
of the city where the publication is issued from is also given. A number of pub- 
lications that refuse advertisements, or that are not available for general ad- 
vertisers, are omitted. No extra charge for cuts except where so stated. The list 
is arranged by States in alphabetical order, the papers in each city being given in 
same order. The word "guaranteed" means that the circulation is guaranteed by 
the managers of the paper. An * after circulation figures denotes that a detailed 
statement or other proof of circulation from the publishers is on file at our office. 



ALABAMA 



BIRMINGHAM — Population 132,685. On 10 
railroads. Trade center for a large agri- 
cultural district. Immense coal and iron de- 
posits in immediate vicinity, with annual 
output of 2,025,378 tons iron and 3,526,- 
624 tons coke. Has large and con- 
stantly growing iron industry, numerous 
blast furnaces, steel rail mills, R. R. ma- 
chine shops and many other industries. Pay 
rolls aggregate more than $1,000,000.00 
per week. Over 3,000,000 tons of coke is 
annually produced in the Birmingham 
district. Bank clearings during year 1913, 
$173,857,772.00. Building permUs during 
1913, $6,429,737.00. 



ADVANCE — Every Saturday. Democratic. 
Established 1906. Advance Co. (Inc.), pub- 
lishers. Subscription $1 ; sworn average 
circulation for six months ending May, 1914, 
53,134; 12 pages, 6 columns; length of col- 
umns, 211/4 in.; width, 2% in. Can use 
matrices. Office, 212-16 Title Guarantee 
Trust Building. 

Advertising rates, agate, $1.40 an inch; 
on contract, $1; 500 in., 90 cts. ; 1,000 in., 
80 cts. an inch. Special position, 20% extra. 
Classified, 2 cts. per word. 



AGE-HERALD — Every morning including 
SUNDAY, and Weekly, Thursdays. Democratic. 
Established 1872. E. W. Barrett, editor. Sub- 
scription, daily and Sunday, $8; weekly, 50 
cts.; sworn average net circulation for year 
1913, daily, 18,836*; Sunday, 28,758*; week- 
ly, claimed, 25.000; daily and Sunday, 10 to 
56 pages; weekly, 12 pages, 7 columns; length 
of columns, 22 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, daily, 10 cts. a 
line; Sunday, 11 cts. a line. Open space 
within one year, 1,000 lines, daily, 8 cts., 
Sunday, 9 cts. a line; 2,000 lines, daily, 7 
cts., Sunday, 8 cts.; 3,000 lines, daily, 6 
cts., Sunday, 7 cts.; 5,000 lines, daily, 5 cts., 
Sunday, 6 cts.; special positions, 15 and 25 
per cent extra. Strictly Mail Order advertis- 
ing, 5 cts. a line, flat. Reading notices, non- 
pariel, 25 cts. a line, with discounts on 500 
lines or more; telegraphic readers, 50 cts. a 
line. Classified, Ic. a word (minimum charge, 
25 cts.). Weekly, display, 7% cts. a Hue 
each insertion. 

See advertisement on page 436. 



ALABAMA BAPTIST — Every Wednesdav. 
Baptist. Established 1874. Rev. Frank Willis 
Barnett, editor and proprietor. Subscription, 
$2; sworn average circulation for 1913, 



NELSON CHESMAN & CO.'S RATE BOOK. 



ALABAMA 



ALABAMA 



7,620*; 16 pages, 4 columns; length of col- 
umns, 121/2 in.; width, 214 in. 

Advertising rates, 76 cts. an inch with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches space. Reading notices, 10 cts. 
per agate line. 

ALABAMA CHRISTIAN ADVOCATE— 
Every Thursday. Methodist Episcopal. Estab- 
lished 1881. Whitehead Publishing Co., pub- 
lishers. Subscription, $1.50; sworn average 
detailed circulation for three months ending 
August 15, 1913, 9,019*; 16 pages, 4 columns; 
length of columns, 13^4 in.; width. 2 V4 in. 

Advertising rates, 90 cts. an inch; discounts, 
5% on 10 in., 10% on 50 in.; 15% on 200 in. 
and 20% on 500 in. space. 



DIXIE HOME — Monthly. Home and Family. 
Established 1895. Rountree Publishing Co., 
publishers. Subscription, 50 cts.; claimed 
average circulation for year 1913. 45,000 net; 
16 pages, 4 columns, length of columns 14 in.; 
width, 21,4 in. Forms close 25th preceding 
month. 

Advertising rates, agate, 25 cts. a line. 
Reading notices, agate measure, 80 cts. a line. 

See advertisement on page 483. 



LEDGER — Every evening, except Sunday. 
Independent Democratic. Established 1896. 
James J. Smith, publisher. Subscription, $5 ; 
sworn average circulation for year ending 
March 31, 1914, 29,285* net paid; 14 to 
32 pages. 7 columns; length of columns, 22 
in.; width, 2% in. Can iise matrices. 

Advertising rates, agate, 10 cts. a line; 39 
times, 7 cts.; 78 times, 6 cts.; 156 times, 5 
cts. a line per time. 1,000 lines within one 
year, 7 cts. a line; 2,000 lines, 6 cts.; 3.000 
lines, 51/^ cts.; 5,000 lines, 5 cts.; strictly 
Mail Order copy and schools, resorts or hotel 
advertising 6 cts. a line, fiat; special posi- 
tions, 10 and 25% extra. Classified, lea word. 
Reading notices, nonpareil. 35 cts. a line; 500 
lines 30 cts. a line; 1,000 lines, 25 cts. a line; 
telegraphic, $1 a line. 

See advertisement on page 487. 



NEWS — Every evening except Sunday, and 
SUNDAY morning. Democratic. Established 
1888. Victor H. Hanson, publisher. Subscrip- 
tion, daily and Sunday, $6; sworn average de- 
tailed circulation for six months prior to April 
1, 1914, daily, 35,066* net; Sunday, 36,335* 
net; 16 to 36 pages, Sunday, 50 to 72 pages, 
7 columns; length of columns, 22 in.; width, 
21/6 in. Can use matrices. 

Advertising rates daily or Sunday, agate, 10 
cts. a line. Open space within one year, 1,000 
lines, 8 cts.; 2,000 lines, 7 cts.; 3,000 lines, 
6 cts. a line. Position, 25% extra. Educa- 
tional, resorts, books, 7 cts. ; mail order, 6 
cts. a line, flat. Classified, Ic. a word. Pure 
reading notices. 30 cts. a line. Telegraphic 
readers, $1 a line. 

PROGRESSIVE FARMER — (also dated at 
Raleigh, N. C, Memphis, Tenn. and Dallas, 
Tex. — Elverv Saturday. Agricultural. Es- 



tablished 1886. The Progressive Farmer Co., 
publishers. Subscription, $1; circulation — 
sworn average for first six months, 1914, 
167,130*: 16 to 48 pages, 4 columns; 
length of columns. 13i/^ in.: width, 2% 
in. Forms close Thursday preceding week. 
Publication office, 1702 Fourth Ave., Birming- 
ham, Ala. 

Advertising rates, agate, 80 cts. a line, flat. 
(Rate includes all editions.) 



SEARCHLIGHT — Everv Saturday. Local. 
Established 1910. Howie's Iconolist Pub- 
lishing Co. (Inc.), publishers. Subscription, 
$1 ; circulation — not given by publisher; 00 
pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
310 North Seventeenth Street. 

Advertising rates, 6 cts. a line; 1,000 lines 
on yearly contract, 5% cts.; 2,000 lines, 5 
cts.; 4,000 lines, 4ii cts.; 10,000 lines. 3 
cts. a line. Position extra. Classified (25 
cts. minimum), Ic. per word 



GADSDEN — Population 10,557. On Coosa 
River, 5 railroads and interurban line. Iron 
and coal fields, lime-stone and moulders 
sand in vicinity. Numerous saw, rolling, 
cotton seed oil and cotton mills; furnaces, 
pipe and steel works. Wire, nail, car, 
shovel, pottery, fertilizer and wire fence 
factories. Big trade in lumber, grain and 
cotton. Annual value of manufactured pro- 
ducts, $2,146,000.00. 



JOURNAL — Every evening except Sunday. 
Democratic. Established 1900. Journal Pub. 
Co.. publishers. Subscription, $2; sworn aver- 
age circulation for year 1913, 5,508*; 4 to 
10 pages. 7 columns; length of columns, 20 
in.; with, 21,0 in. Can use matrices. 

Advertising rates, less than 100 in., 25 cts. 
per in.; 100 in. or more, 15 cts. per in.; posi- 
tion 20% extra. Readers, 10 cts. per count 
line, on yearly contract, 5 cts. Classified, %c. 
a word; 25 cts. minimum charge. 



TIMES-NEWS — Every evening except Sun- 
day. Democratic. Established 1867. Times- 
News Printing Co., publishers. Subscription, 
$1.50; claimed average circulation for six 
months ending March 31, 1914. 5.300; 4 to 
12 pages, 7 columns; length of columns, 20 
in.; width. 2io in. Cannot use matrices. 

Advertising rates, 25 cts. per inch; 500 in., 
20 cts. an inch; 1,000 in., 15 cts. an inch; 
2,000 in., 121/2 cts. an inch; 3,000 in., 10 cts. 
an inch. Special position, 15% extra. Reading 
notices. 10 cts. per line, if repeated, 5 cts. per 
line. Classified, Ic. a word; 25 cts. minimum. 



MOBILE— Population 51,521. On Mobile River 
and 4 railway systems. Steamboats to 
interior of state as well as New Orleans and 
Florida. Steamers to New York, Liverpool, 
Central and South America, Cuba and West 
Indies Islands. Second largest banana ship- 
ping port in the world and the third largest 
cotton market in the United States. Ex- 
tensive commerce in lumber, barrel staves, 
shingles, naval stores, tobacco, coal, fruit 



NELSON CHESMAN & CO.'S RATE BOOK. 
ALABAMA ALABAMA 



and vegetables; cotton mills, foundries, 
sash and blind, bucket and broom factories. 
Annual value of manufactured products. 
$6,250,000.00. 

ITEM — Every evening e.xcept Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished 1888. Mobile Item Co.. publishers. 
Subscription, $5 ; sworn detailed average cir- 
culation for five months prior to June 1, 1914, 
13,333* net paid; daily, 8 to 16 pages, Sun- 
day, 28 to 64 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. 

Advertising rates, agate, 6 cts. a line; 
1,000 lines, 5 cts.; 3,000 lines, 4 cts.; 5,000 
lines or more, within one year, 3 cts. a line; 
full position (minimum 28 lines), 25% extra. 
Mail Order, publisher, educational, hotels 
and resorts, 3 cts. a line, flat. Reading 
notices, 20 cts. per count line; 250 lines, 
within one year, 15 cts.; 500 lines, 12 i^ cts.; 
1,000 lines," 10 cts. a line. Telegraphic read- 
ers, 25 cts. a line. Classified, Ic. a word. 

POST — Every evening except Saturday and 
Sunday; SUNDAY MORNING. Independ- 
ent. Established 1913. The Post Publishing 
Co., publishers. Subscription, $3; claimed 
average circulation for last six months of 
1913, 9,253; 16 to 32 pages, 7 columns; 
length of columns, 21 in.; width, 21,4 in. 
Can use matrices. 

Advertising rates, 3 cts. a line; 2,000 lines, 
21/2 cts.; 3,000 lines. 2 cts. per line. Resort 
and school rates, 2 cts. a line. Reading 
notices, 10 cts. a count line; 500 lines or 
more within one year, 5 cts. a count line. 
Classified, Ic. per word. 



REGISTER - — Every morning, including 
SUNDAY. Democratic. Established 1820. 
Mobile Register (Inc.), publishers. Subscrip- 
tion, $7.80; circulation not given by pub- 
lisher; 16 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, on contract, less 
than 1,000 lines, within one year, daily, 6 cts.; 
Sunday, 7 cts. a line; 1.000 lines, daily, 5 cts.; 
Sunday, 6 cts.; 2,500 lines, daily, 4 cts.; Sun- 
day, 5 cts.; 5.000 lines, daily, SVz cts.; Sun- 
day, 4 cts. a line. Preferred position. 10 and 
20% extra. Classified, Ic. a word (minimum 
charge, 25 cts.). Reading notices, 25 cts. a 
line. 500 lines and over, 15 cts. a line; 
(black heading counts as 2 lines). 

SOUTHERN MEDICAL. JOURNAL — 
Monthly (1st). Journal of The Southern 
Medical Association. Established 1907. Sub- 
scription, $3; claimed average circulation for 
year 1913, 5,000; 116 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 
Forms close 15th and 20th of preceding 
month. Office, 905 Van Antwerp Building. 

Advertising rates, $3.50 an inch; % page, 
$6; Vi page, $10; V2 page, $18; 1 page, $30, 
with discount on time contracts. 

Sec advertisement on page 452. 



MONTGOMEBY — Population 38,136. On 

Alabama River (steamboats to Mobile) and 
6 railroads. ,Six first-class hotels. Two 
country clubs, with golf courses. One of the 
largest jobbing centers in the South; seven 
fertilizer factories, manufacturing 250,000 
tons annually; second largest mule market 
and third largest wholesale grocery in the 
South ; cotton growing carried on quite 
extensively throughout the surrounding ter- 
ritory. Big trade in lumber, coal, iron, 
furniture, cotton yarn and goods, cotton 
seed oil, cotton presses, railroad cars and 
fertilizers. Seat of State Normal School for 
colored students and Women's College of 
Alabama. Annual value of manufactured 
products, $10,000,000.00. Bank clearings 
during 1913, $51,449,584.16. Montgomery 
County has 654 miles of engineer-built 
highways. More mileage than any other 
County in the United States. 



ADVERTISER — Every morning, including 
SUNDAY. Democratic. Established 1828. The 
Advertiser Co., publishers. Subscription, daily 
and .Sunday. $7.80; sworn average circula- 
tion, for six months prior to April 1, 1914, 
daily and Sunday, 15.869* net paid: Sunday, 
alone, claimed, 21,854; 10 to 14 pages (Sun- 
day, 28 to 36 pages), 7 columns; length of 
columns 21 lA in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, daily. 7 cts. a 
line; Sunday. 8 cts. a line; 1,000 lines, within 
one year, daily, 6 cts.; Sunday, 7 cts.; 2,000 
lines", daily, 5 cts.; Sunday, 6 cts.; 3,000 
lines, daily, 4 cts.; Sunday, 5 cts. a line. Full 
position or location on Woman's or Sporting 
pages, 25% extra. Mail order advertising, 
daily, 4 cts.; Sunday, 5 cts. a line, flat; 
educational, resort or publishers, daily or 
Sunday, 5 cts. a line, flat. Pure reading 
notices, daily, or Sunday, nonpareil, 20 cts. a 
line; telegraphic readers, 50 cts. a line. Clas- 
sified, daily or Sunday, Ic. per word. 



ALABAMA TIMES — Every Thursday. 
Democratic. Established 1903. J. B. Stern, 
publisher. Subscription, 25 cts.; claimed 
average circulation for year 1913, 60,000; 8 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 20 cts. a line, flat. Clas- 
sified, 3 cts. a word. 



JOURNAL — Every evening except Sunday. 
Democratic. Established 1889. Horace Hood, 
founder. Subscription, $5 ; sworn average 
circulation for four months ending April 30, 
1914. 11.122*; 12 to 20 pages, 7 columns; 
length of columns, 20% in.; width, 2%, in. 
Can use matrices. 

Advertising rates, daily, agate. 6 cts. a 
line: 1,000 lines within one year, 5 cts. a line; 
2,000 lines, 4 cts.; 5,000 lines or more, 3 cts. 
a line. Preferred position, extra. Classified, 
Ic. a word. Reading notices, 15 cts. a line, 
with discount on 100 lines or more. Black 



You must bear in mind that this is merely a "rate book." It does not 
show our capabilities as Advertising Agents, nor what our service really means 
to the advertiser. 



10 



NELSON CHESMAN & CO.'S RATE BOOK. 



ALABAMA 



type locals, 20 cts. a line; telegraphic read- 
ers. 50 cts. a line. 

TIMES — Every evening except Sunday. 
Democratic. Established 1903. J. B. Stern, 
publisher. Subscription, $3; sworn average 
circulation for six months prior to April 1, 
1914, 7,560; 6 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily, one inch, one time, 
75 cts. Open space, 100 in. within twelve 
months, 42 cts.; 200 in. 35 cts; 500 in. 28 
cts.; 1,000 in. or more, 21 cts. an inch. Pre- 
ferred position, 15% extra. Classified (6 words 
to line), Ic. a word (minimum charge, 25 
cts.) ; 25 words three consecutive times, 50 
cts.; seven times, $1; thirty times, $3.75. 
Reading notices, 15 cts. a line. 



OPELIKA — Population 4,734. 3 railroads. In 
center of a most excellent grain and cotton 



ALABAMA 



growing district. Industries include cotton 
seed oil mills, cotton and fertilizer facto- 
ries. Annual value of manufactured pro- 
ducts, $1,200,000.00. 



NEWS — ^Daily except Sunday. Established 
1888. Democratic. Wear & Wilson, pub- 
lishers. Subscription, $2 ; claimed average 
paid in advance circulation for vear ending 
March 31, 1914, 3,440; 4 to 8 pages. 7 
columns; length of columns, 21 in.; width, 
2% in. 

Advertising rates, full position, less than 
100 in., set matter, 30 cts. an inch; electros, 
25 cts.; additional space at 25, 20 and 15 
cts. for set matter and 20, 15 and 12 for 
electrotyped matter. Readers same as dis- 
play. Classified (minimum 25 cts.), Ic. per 
word. For run of paper position, 20% dis- 
count. 



ARIZONA 



PHOENIX — Population 11,134. 3 railroads. 
Distributing point for big territory. De- 
voted to farming, grazing, mining, cotton 
growing, Ostrich raising, etc. Building jjer- 
mits during vear 1913, $1,577,284.00; for 
first four months 1914, $386,876.00. Bank 
clearings fOx- first four months 1914, $10,- 
760,532.86. 



GAZETTE — Every evening except Sunday. 
Independent Democratic. Established 1880. 
Gazette Printing Co., publishers. Subscrip- 
tion, $6; sworn average circulation for six 
months prior to April 1, 1914, net paid, 
6,544*; 12 to 20 pages, 7 columns; length 
of columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 3 cts. a line, flat. Spe- 
cial position, 25% additional. Reading notices, 
10 cts. a line. Classified, Ic. a word. 

See advertisement on page 442. 



PROGRESSIVE FARMER AND HOME 
BUILDER — Monthly, Agricultural and Home. 
Established 1910. Circulation — not given by 
publisher; 16 to 24 pages, 4 columns; length 
of columns, 121/^ in. Can use matrices. 

Advertising rates, 10 cts. a line; 500 lines, 
5% discount; 1,000 lines, 10%; 2,000 lines, 
15% discount. 



REPUBLICAN — Every morning. Repub- 
lican. Established 1890. Arizona Pub. Co., 



publishers. Subscription, $9; sworn average 
circulation for six months prior to April 1, 
1914, 6,820* gross; 6,104* net paid; 10 to 
14 pages, daily, 16 to 24 pages, Sunday, 7 
columns; length of columns, 20% in.; width, 
2% in. Can use matrices. 

AdveTtising rates, transient, 50 cts. an inch ; 
on contract, 35 cts. an inch. Preferred posi- 
tion, 25% additional. Reading notices, 20 cts. 
a line. Classified, Ic. a word. 



TUCSON — Population 13,193. 3 railroads. 
Surrounded by excellent stock raising and 
farming section. Has extensive trade in 
hides, wool and metal. Copper, silver and 
gold mines; also lias railroad repair shops. 
Seat of Univeristv of Arizona. Annual value 
manufactured products, $450,000.00. Cattle 
shipments during 1913, $900,000.00. Bank 
clearings during 1913, approximately $35,- 
000,000.00. 

CITIZEN — Every evening except Sunday. 
Established 1870. Republican. Tucson Print- 
ing & Publishing Co., publishers. Subscription, 
$7; average circulation for 1913, 3,500; 8 
to 24 pages. 7 columns; length of columns, 
20 in. ; width, 2 Vs in. Can use matrices. 

Advertising rates, 25 cts. an inch, matrices, 
22 cts.; plate matter, 20 cts. an inch, flat. 
Readers 10 cts. per line. Classified, Ic. per 
word. 




NELSON CHESMAN & CO.'S RATE BOOK. 



11 



ARKANSAS 



FORT SMITH — Population 23,975. On Arkan- 
sas River, 6 railroads. Big jobbing center, 
coal mining, natural gas, truck farming, 
has cotton gins, cotton compress, cotton seed 
oil, saw mills, refrigerator, broom, excelsior, 
brick, wagon, cigar, furniture, wheelbarrow 
and clothing factories and stove works. 
Syrup Plant to cost $200,000.00 now under 
way of construction and High School build- 
ing just completed at a cost of $500,000.00. 
Jobbing business, $50,000,000.00. Annual 
value of manufactured products, $40,000,- 
000.00. Bank clearings during 1913, $150,- 
000,000.00. 



OZARK FRUIT AND FARMS — Monthly 
(1st). Agricultural and Horticultural. Es- 
tablished 1912. Ozark .Journal Co., pub- 
lishers. Subscription. 50 cts. ; claimed aver- 
age circulation for 1913, 30,000; 20 pages, 
4 columns; length of columns, 14 in.; width, 
2% in. Can use matrices. Forms close 20th 
of preceding month. 

Advertising rates, agate, 15 cts. a line; on 
contract, 15% discount. 



SOUTHWEST AMERICAN — Every morn- 
ing except Monday. Democratic. Established 
1907. W. E. Decker, publisher. Subscription, 
$5 ; sworn average circulation for six months 
prior to Apr. 1, 1914, 9,669* net (10,155* 
gross), 8 to 32 pages. 7 columns; length of 
columns, 20 in.; width, 2i/6 in. Can use 
matrices. 

Advertising rates, 42 cts. an inch; 100 in., 
35 cts.; 250 in., 30 cts.; 400 in., 28 cts.; 500 
in., 27 cts; 750 in., 26 cts.; 1,000 or more in., 
25 cts. an inch. Mail order advertising, 28 cts. 
an inch, flat. Special rate for colleges, 15% 
discount. Preferred position, 15 and 25% 
extra. Reading notices, 15 and subsequent in- 
sertions, 8 cts. a line; telegraphic readers, 30 
cts. a line. Classified, Ic. a word. 

See advertisement on page 448. 



TIMES-RECORD — Every evening except 
Saturday. SUNDAY MORNING. Independent 
Democratic. Established 1882; The Times- 
Record Co., publishers. Circulation — not 
given by publisher; 8 to 32 pages, 7 col- 
umns; length of columns, 20% in.; width 
2% in. Can use matrices. 

Advertising rates, 42 cts. an inch; 2 times, 
41 cts.; 3 times, 40 cts.; 4 times, 39 cts.; 5 
times, 38 cts.; 6 times, 37 cts.; 7 times, 36 
cts. and Ic. an inch less per time up to and 
including 13 times; additional insertions above 
thirteen, 30 cts. an inch; 250 in. within one 
year, 27 cts.; 500 in., 26 14 cts. Reading 
notices, brevier, 15 cts. a count line; 1,000 
lines or more, 15 cts. a line. Classified, Ic. a 
word first time; Vzc. each subsequent con- 
secutive insertion. 



diseases. Lead and silver dejiosits and fine 
oil stone used in the manufacture of whet- 
stones. Saw and planing mills, ice factory 
and smelters. 



ARKANSAW THOMAS CAT— Every Sun- 
day. Literary. Hotel and Resortdom. Estab- 
lished 1890. J. Davis Orear, editor and pro- 
prietor. Subscription, $2; circulation — not 
given by publisher; 52 pages, 1 column; 
length of column, 5 in.; width, 4l^ in. 

Advertising rates, 1 inch, one month, $2; 
three months, $5. Special rates by the year. 



HUNTINGTON — Population 1,700. Located 
30 miles form Ft. Smith, on St. L. & San 
Francisco Railroad. Oil and gas wells, also 
coal mines abound throughout the sur- 
rounding territory. 



. SOUTHERN WORKER — Monthly (20th). 
Socialist. Established 1908. Herald Publish- 
ing Co., ]3ublishers. Subscription, 50 cts. ; 
sworn average circulation for six months end- 
ing .July 1914, 30,000: 16 pages, 4 columns; 
length of columns, 13 '/^ in.; width, 2% in. 
Cannot use matrices. Forms close 10th. 
Advertising rates, 10 cts. a line, flat. 



HOT SPRINGS — Population 14,434. 3 rail- 
roads. Health resort. Contains about 75 hot 
springs, celebrated for the cure of chronic 



LITTLE ROCK — Population 45,941. On Ar- 
kansas River and 3 railroad systems, having 
ten lines out of city and one independent 
short line. Three railroad machine shops, 
and other industries are fertilizer, wood 
working, stave heading and cooperage 
plants; furniture, handle, candy, harness 
and saddlery factories; oil refineries, cotton 
seed oil mills. State Capitol, State Peni- 
tentiary, State Reform School, State 
Hospital for Nervous Diseases, State School 
for Blind, State Deaf Mute Institute, State 
Law and Medical College, Insane Asylum, 
Colored Baptist College and three Com- 
mercial Colleges located here. Board of 
Trade with dailv call market and annual 
grain and cotton business of $26,382,906.00. 
Freight receipts during 1913, 53,612 cars 
and .shipments 55,411. Recorded real estate 
sales 4,599, aggregating $5,782,788.00. 
Annual value of manufactured products, 
$65,412,000.00, and annual merchandise 
commerce, $80,716,000.00. Bank clearings 
during 1913, $115,733,734.28. 

ARKANSAS BAPTIST — Every Wednesday. 
Baptist. Established 1905. The Baptist Pub- 
lishing Co., publishers. Subscription, $1.50; 
sworn average circulation for year 1913, 
8,000*; 16 pages, 4 columns; length of 
columns, 13 in.; width, 2A inches. 

Advertising rates, 80 cts. an inch, with 
discount of 5, 10. 15 or 20% for 10, 50, 200 
or 500 in. space. 

ARKANSAS FARMER AND HOMESTEAD 
- — Twice-a-Month. (1st and 15th). Agri- 
cultural. Established 1899, Herbert H. 



]2 



NELSON CHESMAN & CO.'S RATE BOOK. 



ARKANSAS 



ARKANSAS 



Bowden, publisher. Subscription, 50 cts.; 
claimed average circulation, for year 1913, 
35,000; 16 pages, 4 columns; length of 
columns, 13% in.; widtli, 2% in. Can use 
matrices. Forms close 10th and 25th. 

Advertising rates, agate, $2.10 an inch. 



BAPTIST ADVANCE — Every Thursday. 
Baptist. Established 1902. Advance Publish- 
ing Co., publishers. Subscription, $1.50; 
sworn average circulation for year ending 
1913, 6,195; 16 pages. 4 columns; length 
of columns, 13 in.; width, 2ye in. 

Advertising r.ntes. 62 cts. an inch, with 
discount of 5, 10, 15 or 20% on 10, 50, 200 
or 500 inches. 



DEMOCRAT — Every evening except Sun- 
day. Democratic. Established, 1871. Elmer 
E, Clarke, publisher. Subscription, $4; 
sworn average circulation for six months 
prior to April, 1914. 12,548* net paid; 10 
to 24 pages, 7 columns; length of columns, 
21% in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 6 cts. a line. Open 
space, within one year, 1,000 lines. 5 cts. a 
line; 2,000 lines, 4 cts.; 3,000 lines, 3 cts.; 
5,000 lines or more, 2 1/^ cts. a line. Position, 
25% extra. Classified, Ic. a word; (minimum, 
25cts.). Reading notices, 15 cts. per count 
line with discount on 1,000 lines or more; 
telegraphic readers, 50 cts. a line. 



GAZETTE — Every morning, including SUN- 
DAY, and SEMI-WEEKLY, Tuesday and Fri- 
day. Democratic. Established, 1819. Gazette 
Publishing Co., publishers. Subscription, daily, 
$6.50 ; Sunday. $2 ; Semi-Weekly. $1 ; sworn 
average circulation for six months prior to 
April, 1914, daily and Sunday, 22,677* net 
paid: 8 to 16 pages. 7 columns; length of 
columns, 21 in.; width, 2 ',5 in. Can use 
matrices. 

Advertising rates, agate, daily, 4 cts. a 
line, flat. Sunday, 5 cts. per line, flat. Pre- 
ferred position, 10 and 25% extra. Classi- 
fied, Ic. a word first insertion; 3 insertions 
the price of two. Reading notices, 25 cts. 
a line; 500 lines, 15 cts. Telegraphic read- 
ers, 50 cts. per count line. Weekly rates, 
3 cts. per agate line. Reading notices same 
as daily. 

See advertisement on page 486. 




MAGNOLIA — Population 2.045. Located on 
Louisiana & Northwestern Railroad, in a 
fertile agricultural and lumbering district, 
being a shipping point for cotton and other 



products. Other industries are cotton com- 
press; grist, saw and cotton seed oil mills, 
wheelbarrow and ice factories. 



LIBERATOR — Every Thursday. Anti- 

Roman Catholic. Established 1912. Colum- 
bia Publishing & Printing Co. publishers. 
Subscription 50 cts. Detailed average cir- 
culation as per statement under date of 
March 1, 1914, 14,852*; 4 pages, 6 columns; 
length of columns 19% in.; width, 2Vn in. 
Can use matrices. Forms close 10 days in 
advance. 

Advertising rate, 10 cts. a line, flat. 



PINE BLUFF — Population 15,102. On Ar- 
kansas River. 4 railroads. Grist, planing 
and cotton seed oil mills; cotton gins and 
compresses. The Cotton Belt railroad shops 
are located here. Extensive shipments of 
cotton, hardwood and pine lumber. Seventy- 
eight manufacturing concerns in operation 
and twenty-three wholesale houses. 



GRAPHIC — Every morning except Monday, 
including Sunday, which is used as a weekly 
edition. Democratic. Established 1886. Adams 
Printing Co., publishers. Subscription, daily, 
$7.50; Sunday — Weekly, $2; average circu- 
lation for six months prior to April 1, 1914, 
4.291* net paid. Daily, 8 pages; Sunday, 
16 pages; Daily and Sunday, 6 columns; 
length of columns, 19% in.; width, 2% in. 
Can use matrices. 

Advertising rates, 25 cts. an inch; 100 in. 
within one year, 22 cts.; 300 in., 20 cts.; 500 
in., 18 cts.; 750 in., 16 cts.; 1,000 in., 15 cts. 
an inch. Readers, brevier, 10 cts. a line; 
boldface brevier, 15 cts. a line. Classified, Ic. 
per word. 



TEXARKANA (Ark. -Tex.) — Population 18,- 
000. Located in the pine timber region, 
on Arkansas and Texas state line; thirty 
miles frcm Louisiana and Oklahoma lines 
in Texas. Eight lines of railroad. An 
extensive trade center. Cotton seed oil 
mills; cotton compresses; saw and planing 
mills; machine, boiler and car shops; 
potteries; ice, window glass, casket and 
furniture factories and corrugated iron 
culvert works. Six Banks with deposits 
aggregating $6,000,000.00. 



FOUR STATES PRESS — Every morning 
except Monday. Democratic. Established 
1875. Courier Publishing Co., publishers. 
Subscription. $6.50. Claimed average cir- 
culation for 1913. 4,500. Daily, 8 pages; Sun- 
day, 20 pages; Daily and Sunday, 7 columns; 
length of columns, 22 in.; width, 2ya in. 
Can use matrices. 

Advertising rates, 171/4 cts. an inch. Pre- 
ferred position, 20% additional. Readers 
(local), 10 cts. a count line; 500 lines within 
one year, 8 cts.; 1,500 lines, 6 cts,; 2,500 or 
more lines, 5 cts. per count line. Telegraphic 
readers, 25 cts. a line. Classified, Ic. per word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



13 



CALIFORNIA 



BAKERSFIELD — Population 12,727. Located 
100 miles noitliwest of Los Angeles on 
Southern Pacific and Atchison, Topeka & 
Santa Fe Railroad System. Surrounded by- 
large orange groves ; oil fields and gold 
mines also in vicinity. An extensive ship- 
ping point for fruit, grain, cattle, wool and 
hides. Other industries are railroad shops, 
wagon vporks and flour mills. 



CALIFORNIAN — Every Evening except 
Sunday. Democratic. Established 1866. 
Alfred Harrell, editor and publisher. Sub- 
scription $5. Sworn average circulation for 
six months prior to April 1, 1914, 5,017* 
net paid;, 8 pages, 7 columns; length of 
columns, 20'/^ in.; width, 2% in. Can use 
matrices. 

Advertising rates, 20 cts. an inch; guar- 
anteed position, 15 or 25% extra. Readers, 
5 cts. a line; black face type, 10 cts. a line; 
classified, 2 cts. a line. 



ECHO — Every morning including SUN- 
DAY. Republican. Established 1879. Echo 
Publishing Co. (Inc.), publishers. Subscrip- 
tion, daily, $5 ; Sunday, $2 ; claimed aver- 
age circulation for six months ending June, 
1914, daily and Sunday, 4,500; daily, 10 to 
16 pages; Sunday, 32 pages, 7 columns; 
length of columns, 21 in.; width, 2% in- 
Can use matrices. 

Advertising rates, 20 cts. an inch, flat. 
Special position, 10 and 25% extra. Reading 
notices, 10 cts. a count line. Classified, 2 
cts. a line. 

BERKELEY — Population 40,434. On San 
Francisco Bay opposite San Francisco. 2 
railroads. Manufactures Linseed oil, car- 
bonic gas, fuses, starch, shoes, wire nails, 
player pianos, organs, ink. furniture, has 
large soap works. Sash, door and planing 
mills. Seat of University of California 
and State Institute for the Deaf and 
Blind. Berkeley Bible Seminary and five 
other religious academies. California 

School of Arts and Crafts. Annual value 
of manufactured products, $10,000,000. 
Eio-ht Banks, with combined resources of 
$12,000,000.00; deposits, $9,000,000.00. 



locals, 10 cts. a line; subsequent insertions, 
without change, 5 cts. a line; local brevities, 
25 cts. a line. Classified, 20 words or less, 
one time, 25 cts., with discount for continued 
insertions. 



GAZETTE — Every evening except Sunday. 
Republican. Established 1877. Berkeley Gaz- 
ette Publishing Co., publishers. Subscription, 
$4.20 ; sworn average circulation for year 
ending April, 1914, 6,871* net paid; 8 to 
16 pages, 7 columns; length of columns, 20% 
in.; width, 2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; one week, 
25 cts.; one month, 20 cts.; three months, 18 
cts.; six months, 17 cts.; one year, 15 cts. an 
inch, per time; 250 in. within one year, 35 
cts. an inch; 600 in., 30 cts.; 1,200 in., or 
more, 25 cts. an inch. Special position or for 
advertisements on last page, 25% additional; 
readers on first page, 100% additional. Star 



FRESNO — Population 24,892. 2 railroads. 

Raisin and wine making, fruit packing and 
shipping, planing, flour mills, machine and 
carriage shops, creameries, soap works and 
ice factories. Very large trade in wine, 
grain, live stock and fruit. Bank clear- 
ings during 1913, $26,821,930.45. 



HERALD — Every Evening except Sunday. 
Independent. Established 1895. N. J. Levin- 
son, editor and owner. Subscription, $4.80. 
Sworn average circulation for six months 
prior to Aprill, 1914, 5.086* net paid; 10 to 
16 pages, 7 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. 

Advertising rates, 40 cts. an inch; 100 in., 
35 cts.; 250 in., 30 cts.; 500 in., 27 cts.; 1.000 
in., 24 cts.; 3,000 in., 21 cts. ; 5,000 in., 18 cts. 
an inch. Special position, 10 and 25% extra. 
Reading notices, first insertion, 10 cts. a line; 
subsequent insertions, 5 cts. a line. Classified, 
first insertion (15 cts. minimum), Ic. per 
word ; subsequent insertions, V2 c. per word. 



REPUBLICAN — Every morning including 
SUNDAY. Progressive. Established 1888; 
The Fresno Republican Publishing Co., pub- 
lishers. Subscription, daily and Sunday, 
$7.20; sworn average circulation for year 
1913, net 18,764*; for first five months 1914, 
19,671*; 8 to 42 pages, 7 columns; length 

! of columns, 212/7 in.; width, 2% in. Can 

' use matrices. 

Advertising rates, 6^/2 cts. a line. Open 
space, within one year, 1,400 lines, 5% cts. a 
line; 2,800 lines, 31/2 cts.; 7,000 lines, 3Vi 

I cts.; 14,000 lines, and over, 3 cts. a line. 

j Preferred position, 15 and 25% extra. Clas- 
sified, Ic. a word; one week, 5 cts.; one 
month, 20 cts. Reading notices, 15 cts. a 
line first insertion; 10 cts. second and third; 
5 cts. subsequent insertions; headline counts 
double. 



LONG BEACH — Population 17,809. Lo- 
cated 20 miles South of Los Angeles on 
Southern Pacific and San Pedro, Los 
Angeles and Salt Lake Railroads. A noted 
health and pleasure resort. Principal in- 
dustries are, shipbuilding plant; woolen 
mill and numerous small manufacturing 
concerns. Bank clearings during 1913, 
approximately, $1,500,000.00. 



PRESS — Every evening except Sunday. 
Independent. Established 1888. Tribune 
Press Publishing Company, publishers. Sub- 
scription. $5, sworn average circulation for 
six months prior to April, 1914, 4,211* 
net paid; 8 to 16 pages, 8 columns; 



14 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



length of columns, 20 in.; width, 2% in. 
Can use matrices. 

Advertising rates, 42 cts. an inch; 100 
in. within one year, 35 cts.; 200 in.. 30 cts.; 
300 in., 28 cts.; 400 in. or more, 25 cts. an 
inch. Readers, 10 cts. a line. Classified, 6 
cts. a line. 



TELEGRAM — Every evening except Sun- 
day. Republican. Established 1904. Long 
Beach Daily Telegram Co. (Inc.), publishers. 
Subscription, $5 ; sworn average circulation 
for six months ending June, 1914. 4,376* net 
paid; 10 to 16 pages, 8 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, 40 cts. an inch; sub- 
sequent insertions, 30 cts. an inch; on yearly 
contract, 500 in.. 25 cts.; 1,000 in., 22 cts. 
an inch. Readers, 10 cts. a line; 1.000 
lines within one year, 7 cts. a line. Classi- 
fied, 6 cts. a line. 



LOS ANGELES — Population 319,198. Equable 
climate. Steamers to San Francisco. 3 rail- 
roads. Commercial metropolis of southern 
California; has $28,000,000 Aqueduct and 
deep water harbor and docks, in excellent 
fruit growing country, with large orange 
groves and vineyards; exports fruits, raisins, 
wool, wine; petroleum and gold in vicinity. 
Favorite health resort. 726 miles paved 
boulevards and 55,000 Automobiles in Los 
Angeles County, Seat of L^niversity of 
Southern California, State Normal Catholic, 
Baptist and Presbyterian. Bank clearings 
during year 1913, $1,211,168,989.00. An- 
nual value of manufactured products, $110,- 
000,000.00. Annual value of agricultural 
products, citrus fruits, minerals and oil in 
territory immediately contiguous to Los 
Angeles, $317,108,306.00. Postoffice re- 
ceipts during 1913, $2,152,759.00. 



AMERICAN GLOBE — Monthly. Financial. 
— Investments. Established 1903. Wm. J. 
Schaefle, publisher. Subscription, $1 ; claimed 
circulation for year 1913, 10,000; 16 pages, 
4 columns; length of columns. 12% in.; 
width, 2% in. Office, International Bank 
Building. 

Advertising rates, $3 an inch ; six months, 
$2.50 ; one year, $2 an inch per insertion. 
Reading notices, $1 a line, with discount on 
six months and longer. Classified, 20 cts. a 
line. 



AMERICAN THEOSOPHIST — Monthly. 
Theosophical. Established 1909. American 
section of the Theosophical Society, pub- 
lishers. Subscri])tion, $1; circulation — not 
given by publisher; 72 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Can- 
not use matrices. Forms close 17th of pre- 
ceding month. Office, Krotona, Hoollywood, 
Los Angeles, Calif. 

Advertising rates, $1 an inch ; full page 
(224 lines), $15; V2, 14 or Vg page pro 
rata. 



CALIFORNIA. 



CALIFORNIA CULTIVATOR — Every Fri- 
day. Agricultural. Established 1889. Cul- 
tivator Publishing Co., publishers. Subscrip- 
tion, $1 ; guaranteed average circulation from 
July 1, 1914, 22,000; 24 to 32 pages, 4 
columns; length of columns, 13% in.; 
width, 21/8 in. Office, 115-117 North Broad- 
way. 

Advertising rates, agate, llcts. a line, flat. 
Special position, 15% extra. For combina- 
tion rate, see Associated Farm Papers, Chi- 
cago, 111. 



CALIFORNIA MEDICAL AND SURGICAL 
REPORTER — Monthly. Medical and Surgical. 
Established 1900. California Medical & Surgi- 
cal Reporter Co., publishers. Subscription, $1 ; 
claimed average circulation for year 1913, 
5,500; 34 pages, 2 columns; length of 
columns, 8 in.; width, 2% in. Forms close 
15th preceding month. Office, 355 South 
Broadway. 

Advertising rates, % page, one time, $15 ; 
Vi page, $20; % page, $30; one page, $50. 
Reading notices, 50 cts. a line. 



CALIFORNIA OUTLOOK — Every Satur- 
day. Progressive. E^stablished 1906. Cali- 
fornia Outlook Company, publishers. Sub- 
scription, $2 ; claimed average circulation for 
year 1913, 5,000; 20 to 24 pages, 3 columns; 
length of columns, 10 in.; width, 2% in. 
Cannot use matrices. Forms close Tuesday 
night. Office, 508 Lissner Building. 

Advertising rates, $1.25 an inch with dis- 
count for time and space; % page (10 in.), 
$10.25; 1/2 page, $15.00; full page, $28.00; 
double truck, $50.00; Inside front or back 
cover, $50.00. 

CALIFORNIA SOCIAL DEMOCRAT — 
Every Saturday. Socialist. Established 
1911. Socialist Party of California, pub- 
lishers. Subscription, $1; claimed average 
circulation for year 1913, 6,000; 8 pages. 7 
columns; length of columns, 19% in.; width, 
2i/,'i in. Can use matrices. 

Advertising rates, 60 cts. an inch; on con- 
tract, 50 cts.; 100 in. within one year, 50 
cts.; 200 in., 45 cts.; 500 in., 40 cts.; 1,000 
in, 30 cts. an inch. Readers, 10 cts a line; 
500 lines, 7 cts; 1,000 lines, 5 cts. a line. 



CALIFORNIA VOICE — Every Thursday. 
Prohibition. Established 1884. The Voice 
Publishing Co., publishers. Subscription, $1 ; 
claimed average circulation for year 1913, 
5,000; 8 pages. 4 columns; length of col- 
umns, 13 in.; width, 2^4 in. Cannot use 
matrices. Office, Second and Spring Streets. 

Advertising rates, 25 cts. an inch. 



CITIZEN — Every Friday. Labor. Estab- 
lished 1901. Union Labor News Co., pub- 
lishers. Subscription, $1; claimed average 
circulation for year 1913, 8,000; 12 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. Ofiice, 203 New High Street. 

Advertising rates, 60 cts. an inch; on con- 
tract, 50 cts. an inch; 200 in., 45 cts.; 18 in. 



NELSON CHESMAN & CO.'S RATE BOOK. 



15 



CALIFORNIA 



or more each week, for one year, 30 cts. Read- 
ing notices, 10 cts. a line, with discount on 
500 lines and over. 



EYERYMAN — Monthly (20th). Radical. 
Established 1904. Golden Press, publishers. 
Subscription, $1.50. Claimed average circu- 
lation for year 1913, 6,000; 40 pages, 2 
columns; length of columns, 9 1'^ in.; width, 
3 in. Cannot use matrices. Forms close lOtli 
of month. Office, 516 American Bank Build- 
ing. 

Advertising rates, $1.50 an inch; full page, 
$25. 



EXAMINER — Every morning including 
SUNDAY. Independent. Established 1903. 
W. R. Hearst, proprietor. Subscription, daily 
and Sunday, $8. Claimed average circula- 
tion for vear ending April 30, 1914, daily, 79,- 
499; Sunday, 142.358; daily, 24 to 36 pages; 
Sunday, 112 to 148 pages, 8 columns; length 
of columns, 20 in.; width, 2i\ in. Can use 
matrices. 

Advertising rates, daily, 15 cts. a line; 500 
lines within one year, 14 cts.; 1,000 lines, 13 
cts.; 3,500 lines, 12 cts.; 7,000 lines, 11% 
cts.; 10,000 lines, 11 cts.; 14,000 lines, 10 y2 
cts.; 20,000 lines, 10 cts. a line. Sunday, 
when daily is also used, 50% additional. 
Sunday, only, stated time, 25 cts. a line, 2 
times or 500 lines, 24 cts.; 4 times or 1,000 
lines, 22 cts.; 13 times or 3,500 lines, 20 
cts.; 26 times or 7,000 lines, 19 cts.; 39 
times or 10,000 lines, 18 cts.; 52 times or 
14,000 lines, 16 cts. Preferred position, 15, 
25 or 33%% extra. Double column ad- 
vertisements must be not less than 42 lines 
deep. Strictly mail order advertising, 12 cts. 
a line; Sunday, 18 cts. a line, flat. Classified 
(8 words to the line), daily, Ic. a word; Sun- 
day, l^c. a word (minimum charge, 25 cts.) ; 
business personals, daily, 3 cts. a word; Sun- 
day, 4 cts. a word; baths, manicure, medical 
daily or Sunday, 7 cts. a word. Reading 
notices, agate, 35 cts. a line; agate top head 
(head counts 2 lines), 40 cts. a line; 
nonpareil (head counts 2 lines), 50 cts. a 
line; minion (head measured in minion), 75 
cts. a line; first page, agate, $2 a line; 
nonpareil, $3 a line. All readers have a mark 
attached. 



EXPRESS — Every evening except Sunday. 
Independent. Established 1871. Evening Ex- 
press Co., publishers. Subscription, $3 ; sworn 
average circulation for six months prior to 
April 1, 1914, 54,082* net paid; 16 to 24 
pages, 8 columns; length of columns. 20 in.; 
width 2^n in. Can use matrices. Office, 719- 
21 South" Hill Street. 

Advertising rates, agate, 15 cts. a line; 14 
lines, 26 times, 10 cts.; 52 times, 9 cts.; 78 
times, 8% cts.; 156 times, 7V2 cts.; 312 times, 
7 cts. a line, per time. Open space within one 
year, 1,400 lines, 10 cts. a line; 4,200 lines, 
91^ cts.; 7,000 lines, 9 cts.; 14.000 lines, 81/2 
cts.; 21,000 lines, 8 cts. a line. Preferred posi- 
tions (minimum space 2 in.), 10 and 25% 
extra. Classified, 6 cts. a line (minimum 2 
lines). Reading notices, 50 cts. per line; 
city brevities, 25 cts. Telegraph reading 



CALIFORNIA 



notices, $2.00 per count line; 5, 10 or 20% 
discount on 500, 1,000 or 3,000 line contracts. 



GRIZZLY BEAR — Monthly. Historical for 
State of California. Established 1907. Grizzly 
Bear Publishing Co. (Inc.), publishers. Sub- 
scription, $1; claimed average circulation for 
year 1913, 11,566; 32 pages, 3 columns; 
width of columns, 2% in. Forms close 20th 
preceding month. 

Advertising rates, one inch, $2.50. Dis- 
count on 4 or more consecutive insertions. 
Classified, 25 cts. per nonpareil line. 



HERALD — Every evening except Sunday. 
Independent. Established 1873. Evening 
Herald Co., publishers. Subscription, 25 cts. 
a month ; sworn detailed average circulation 
for six months prior to April 1, 1914, 104,- 
871* net paid; 24 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. Office, Chamber of Commerce Build- 
ing. 

Advertising rates, agate, 20 cts. a line; on 
yearly contract 13 times or 500 lines, 17 cts.; 
26 times or 1000 lines, 16 cts.; 52 times or 
2,500 lines. 15 cts.; 78 times or 5,000 lines, 
14 cts.; 104 times or 10,000 lines, 13 cts.; 
156 times or 15,000 lines, 12 cts. a line. 
Position next to reading, 15% — or full posi- 
tion (three in. minimum), 25% extra. Double 
column advertisements must be at least 2 
in.; triple columns. 4 in.; four columns, 6 
in. ; five columns, 7 in. ; six columns, 8 in., 
and seven or eight columns, 10 in deep. Read- 
ing notices (head counts two lines), 50 cts. a 
line; 500 lines, 35 cts.; 1,000 lines, 25 cts. a 
line; telegraphies, $1 a line. Classified, Ic. 
a word (minimum, 2 lines, 15 cts.). 

See advertisement on pages 478 and 479. 



McKELYIE ' S MEGAPHONE — Monthly. 

Legal, industrial and political (non-partisan). 
Established 1905. Otis A McKelvie, editor 
and publisher. Life subscription, $5 ; circu- 
lation, not given by publisher; 16 to 48 
pages, 3 columns; length of columns, 10 in.; 
width, 3% in. Can use matrices. Office, 522- 
23 Chamber of Commerce Building. 

Advertising rates, $1 per inch ; readers, 2 
cts. per word. Classified, Ic. per word. 



MOTOR WEST — Semi-monthly (1st and 
and 15th). Established 1906. Frederic 
Pabst, publisher. Subscription, $1; claimed 
average circulation for year 1913, 6,200; 52 
pages, 2 columns; length of columns, 9% 
in.; width, 3%, in. 

Advertising rates, full page, $60; V2 page, 
$35; Vi page, $20; Vs page, $12. 



OUT WEST — Semi-monthly. Literary. 
Established 1894. Out West Co., publishers. 
Subscription, $1.50; claimed average circula- 
tion for year 1913, 50,000; 100 to 128 pages, 
2 columns; length of columns, 8 in.; width, 
2V& in. Forms close 5th and 15th of preced- 
ing month. Office, 218 New High Street. 



16 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



Advertising rates, agate, 45 cts. a line ; 
one inch, $5.70; 2 in. or more, $4.80 an inch; 
one page, one time, $60 ; hi and Vz pages pro 
rata. 5, 10 and 20% discount on 3, 6 and 12 
months respectively. Minimum charge, $2. 



PACIFIC COAST BUREAU— See adver- 
tisement on pages 478 and 479. 



PACIFIC POULTRY CRAFT — Monthly. 
Poultry and pigeons. Established 1895. 
Pacific Poultry Craft Co., publishers. Sub- 
scription, 50 cts. ; claimed average circula- 
tion for year 1913, 10,387; 40 to 76 pages, 
3 columns; length of columns, 10 in.; width, 
21/6 in. 

Advertising rates, $1 an inch each inser- 
tion. 

PACKER. See Kansas City, Mo. 



PULLMAN CURRENI' TOPICS — Monthly 
(15th). Pullman Service and Employees. 
Established 1913. Pullman Current Topics 
Publishing Company, publishers. Subscrip- 
tion, $0.00 ; circulation — not given by pub- 
lisher; 20 to 30 pages, 2 columns; length 
of columns, 8% in.; width, 3% in. Can use 
matrices. Forms close 30th of month pre- 
ceding. Office, 200 New High Street. 

Advertising rates, full page, $60; % page, 
$40; 14 page, $24; Vs page, $15, with dis- 
counts on 3, 6 or 12 months contract. 



RECORD — Every evening except Sunday. 
Independent. Established 1895. Record Pub- 
lishing Co., publishers. Subscription, $3; 
sworn average circulation for six months prior 
to April 1, 1914, 37,446* net paid; 8 to 16 
pages, 8 columns; length of columns, 20 in.; 
width, 2 in. Can use matrices. Office, 612 
Wall Street. 

Advertising rates, agate, 7 cts. a line; full 
position, 8 cts.; 2,500 lines, 6i^ cts.; full 
position, 7 y2 cts.; 5,000 lines or more, to be 
used within one year or not less than 6 in. a 
week for 52 weeks, 6 cts. a line; full posi- 
tion, 7 cts. (minimum space for position, 2 
in.) Classified, Ic. per word. Notices, fol- 
lowing pure reading, 20 cts. a line. Resorts, 
publishers, school and colleges, 6 cts. a line. 



CALIFORNIA 



33%% extra. (Minimum for full position, 4 
in.). Reading notices, daily or Sunday, 25 
cts. a line, solid agate; leaded, 30 cts. Pure 
reading matter, 50 cts. a line. Classified, or- 
dinary, daily, Ic. a word; Sunday, 1 1/^ ct 

^x;nvt^ 



TIMES — Every morning including SUN- 
DAY. Independent Republican. Established 
1881. Harrison Gray Otis, publisher. Sub- 
scription, daily and Sunday, $9; Sunday 
only, $3.50; sworn average circulation, daily, 
year ending April 30, 1914, 59,712* net; Sun- 
day, 90,343* net; daily 20 to 34 pages. Sun- 
day, 148 to 160 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. Office, First Street and Broadway. 

Advertising rates, daily, agate, 14 lines or 
more, 14 cts. a line each insertion; Sunday, 18 
cts. a line; 2,000 lines, within one year, daily 
12 cts. a line; Sunday, 15 cts.; 5,000 lines, 
daily, 11 cts.; Sunday, 14 cts.; 7,000 lines 
daily, 10 cts.; Sunday, 13 cts. a line; mail 
order, schools, colleges and hotels, daily, 12 
cts.; Sunday, 15 cts. a line. Sunday, magazine 
section (columns 15 ems pica wide), % higher 
than regular rate. Preferred position, 15 and 



ts. a 



TRIBUNE — Every morning including 
SUNDAY. Independent. Established 1911. 
Los Angeles Tribune Co., publishers. Sub- 
scription, $3.60; sworn average circulation 
for six months prior to April 1, 1914, 60,624* 
net paid; 16 to 70 pages, 8 columns; length 
of columns, 20 in.; width, 121/^ ems. 

Advertising rates, agate, daily or Sunday, 
15 cts. a line; on yearly contracts, 1,000 
lines, 14 cts.; 2,500 lines. 12 cts.; 5,000 
lines, 9 cts.; 10,000 lines, 8 1/^ cts. a line. 
Mail order, 12 cts. a line. Preferred posi- 
tions (28 lines minimum) 10 and 25% extra. 
Reading notices, 25 cts. a count line; tele- 
graphic readers, $1 a count line; classified, 
Ic. per word. 



WEST COAST MAGAZINE — Monthly. 
Literary. Established 1906. Grafton Pub- 
lishing Co., publishers. Subscription, $1.50; 
claimed average circulation for year 1913, 
13,000- 64 pages, 3 columns; length of col- 
umns, 12 in.; width, 21/^ in. Forms close 1st 
preceding month. Office, 223 East 4th Street. 

Advertising rates, agate (minimum 1 inch), 
30 cts. a line. Vs page, $17.50; % page, $32; 
Va page, $40; V2 page, $55; 1 page, $90. Dis- 
count 5 or 10% on 6 or 12 month contracts. 



WESTERN EMPIRE (The) — Monthly. 
Rural Home. Horticulture. Established 1900. 
Western Empire Publishing Co., publishers. 
Subscription, 50 cts.; detailed average circu- 
lation for year 1913, 44,490*; 20 pages, 
4 columns; length of columns, 15 in.; width, 
2 1/^ in. Can use matrices. Forms close 21st 
of each month preceding issue. Oiifice, 929 
So. Fiqueroa St. 

Advertising rates, 25 cts. a line, with dis- 
count for time and space. 



MOUNTAIN VIEW — Population 1,161. 
Southern Pacific R. R. Devoted to small 
orchards; big shipping point for peaches, 
prunes, apricots and other fruits. General 
fruit country. 



SIGNS OF THE TIMES — Every Wednes- 
day. Seventh-day Adventist. Established 1874. 
Pacific Press Publishing Association, pub- 
lishers. Subscription, $1.75. ClAinied aver- 
age circulation for year 1913, 17,081; 16 
pages, 3 columns; length of columns, 12 1/^ 
in.; width, 2% in. 

Advertising rates, $3.50 an inch each in- 
sertion. 



SIGNS OF THE TIMES MAGAZINE — 
Monthly. Seventh-day Adventists. Established 
1909. "Subscription, $1; claimed average cir- 
culation for year 1913, 37,292; 48 pages, 2 
columns; length of columns, 8 in.; width, 
21/4 in. 



NELSON CHESMAN & CO.'S RATE BOOK. 



17 



CALIFORNIA 



Advertising rates, $3.50 an inch; one page, 
$56; Vi and % pages pro rata. Discount on 
3 months and longer. 



OAKLAND — Population 150,174. On San 
Francisco Bay opposite San Francisco and 
connected with it by four ferry systems. 
It is the AVestern Pacific Coast Terminal of 
Southern Pacific, Western Pacific and Santa 
Fe railroads; likewise the "Lincoln High- 
way." Manufactures include ship yards, 
iron works, steel works, planing mills, cot- 
ton and flour mills, paint works, tanneries, 
grain elevators, canneries, furniture, shoe 
and shirt factories, 1,250 enterprises in all. 
Seat of Oakland College of Medicine and 
Surgery. Pacific Theological Seminary and 
Lutheran Seminary. Pre-eminently a city 
of homes and schools. Also maintains 
a $2,000,000.00 hotel. Freight handled in 
harbor during 191.3, 4,000,000 tons. Build- 
ing expenditures during 1913. $9,106,191.- 
40. Po.st office receipts in 1913, $483,000. 
Bank clearings during year 1913, $188,- 
730.096.55. Annual value of manufactured 
products, exceeding $60,000,000.00. 



ENQUIRER — Every evening except Sun- 
day. Independent Republican. Established 
1878. Enquirer Publishing Co., publishers. 
Subscription. $3 ; circulation — claimed aver- 
age for 1913, 21,637; ] 2 to 20 pages, 7 col- 
umns: length of columns, 21 in.; width, 2% 
in. Can use matrices. Office, 416-20 Tenth 
Street. 

Advertising rates, 5 cts. a line; preferred 
position, 6 cts. a line (minimum space for 
full position, 3 in.). Minion readers, 5 cts. 
a line; nonpareil readers, 25 cts. a line; italic, 
$1 a line. Classified, Ic. a word. 



OBSERVER — Every Saturday. Progres- 
sive-Republican. Established 1908. Observer 
Publishing Company (Inc.), publishers. Sub- 
scription, $2; claimed average circulation for 
six months ending Jan. 1, 1914, 7,628; 20 
pages, 2 columns; length of columns, 10 in.; 
width, 31/4 in. Use matrices. Office, 470 
Thirteenth St. 

Advertising rates, $2 an inch, with dis- 
counts of 5, 10 or 20% on 3, 6 or 12 months 
contract. 

See advertisement on page 472. 



TRIBUNE — Every evening except Sunday. 
SUNDAY MORNING. Independent Repub- 
lican. Established 1872. Tribune Publishing 
Co., publishers. Subscription, daily and Sun- 
day, $4.80. Sworn detailed average circula- 
tion for six months ending March 31, 1914, 
daily and Sunday, 41,053* net paid; daily, 20 
to 24 pages; Sunday, 48 to 52 pages, 7 col- 
umns; length of columns, length of columns, 
21 in.; width, 2% in. Can use matrices. 
Office, 8th and Franklin Streets. 

Advertising rates, daily, 13 cts.; Sunday, 
16 cts. a line; on yearly contract, 26 times, 
11 or 14 cts.; 52 times, 9 or 12 cts.; 104 
times, 8 or 10 cts.; 156 times, 7 or 9 cts. a 
line, for daily or Sunday respectfully; 1,000 
lines, 9 or 13 cts.; 2,000 lines, 8 or 11 cts.; 
3,000 lines or more, 7 or 9 cts. a line for daily 



CALIFORNIA 



or Sunday. Double column advertisements 
must be not less than 2 in. in depth. Mail 
order advertising, 8 cts. a line, flat, daily; 10 
cts. Sunday. Preferred position, 1 or 2 cts. 
extra. Classified, 7 cts. a line. Reading 
notices, minion, 75 cts. a line ; 100 lines, 50 
cts.; 500 lines, 40 cts.; 1,000 lines, 30 cts. 
a line; nonpareil, 5 cts. a line less. 
See advertisement on page 468. 



WORLD — Every Saturday. Socialistic. 
Established 1907, Branch Oakland Socialist 
Party, publishers. Subscription, $1; circu- 
lation — not given by publisher; 4 pages, 7 
columns; length of columns, 19% in.; width, 
21-8 in. Office, 581 13th Street. 

Advertising rates, 30 cts. an inch. 



PASADENA — Population 30,291. 4 railroads. 
In the center of rich fruit growing district, 
more especially in oranges and lemons; 
vegetable and fruit packing, canning and 
shipping point. Noted winter resort and 
residence city. Seat of Throop College of 
Technology.  Assessed valuation for year 
1913, $54,173,880.00. Post office receipts 
for 1913, $149,466.00. Building permits 
for 1913, $2,787,507.00. Bank deposits 
during the year 1913, $15,000,000.00. 



STAR — Every evening except Sunday. Re- 
publican. Established 1886. Chas. H. Prisk, 
publisher. Subscription, $4.50. Swoi-n aver- 
age circulation for three months ending March 
31,1914, 8,704* net paid; 14 to 36 pages; 8 
columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, 75 cts. an inch; 150 in., 
50 cts.; 250 in., 45 cts.; 500 in., 40 cts. an 
inch. Special positions, 10 and 20% additional. 
Reading -notices, 15 cts. per line. Classified, 
6 cts. a line. 



SACRAMENTO — Population 60,000. State 
Capitol. On Sacramento River and 3 trans- 
continental railroads. Five interurban 
traction lines, four competing river lines. 
Distributing center for agricultural valley 
and mining district, and shipping point of 
green and dried fruits, hops, nuts and 
citrus fruits. Manufactures include brooms, 
bricks, pottery, lumber, harness, saddlery, 
carriages, automobiles and flour; also has 
fruit canneries; rivet and pipe works, car 
and machine shops of the Southern Pacific 
R. R., employing 2,500 to 3,500 hands and 
Western Pacific R. R. Co. shops. Crocker 
Art Gallery located here. Bank clearings 
during year 1913, $108,000,000.00. 



BEE — Every evening except Sunday. In- 
dependent. Also SATURDAY BEE. Every 
Saturdav. Agricultural. Established 1857. 
.Tames MeClatchy & Co., publisher. Sub- 
scription, daily, $6; Saturday, $1.50. Sworn 
detailed average circulation for nine months 
ending April 30, 1914, daily, 26,557*; Satur- 
day, 27,677*: daily, 14 to 24 pages; Satur- 
dav, 30 to 43 pages; daily or Saturday 8 



18 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



columns; length of columns, 21I/2 in.; width, 
23^ in. Can use matrices. 

Advertising rates, agate, daily or Saturday, 
5 cts. a line; next reading, 5 1/^ cts. a line; 
full position, 6 cts. a line (minimum for full 
position, 3 in.). Classified, Ic. a word. Read- 
ing notices, 25 cts. a line. 



LIVE STOCK AND DAIRY JOURNAL— 
Monthly. Live Stock, Dairy and Poultry. Estab- 
lished 1901. Agricultural Publishing Co. 
(Inc.), publishers. Subscription. 75 cts.; 
sworn average circulation for nine months 
ending April, 1914, paid in advance, 13,652*; 
24 pages, 4 columns; length of columns, 12 
in.; width, 2% in. Forms close 25th of pre- 
ceding month. 

Advertising rates, $1.75 an inch; 48 in., 
$1.61; 144 in., $1.48; 288 or more in., $1.33 
an inch. 



CALIFORNIA 



STAR — Every evening except Sunday. In- 
dependent. Established 1904. Sacramento 
Star Co., publishers. Subscription, $4.20; 
sworn average circulation for si.x; months prior 
to April 1, 1914, 6,963* net paid; 8 to 16 
pages, 8 columns; length of columns, 21 1^ 
in. ; width, 2 in. Can use matrices. 

Advertising rates, agate, 2 cts. a line; full 
position, 214 cts. a line; 2,500 lines, 1% cts. 
a line; full position, 214 cts. a line; 5,000 
lines, within one year, 114 cts. a line; full 
Ijosition, 2 cts. a line. Following pure read- 
ing notices, 10 cts. a line. Classified, % cts. 
per word. Resorts, publishers, schools and 
colleges, 11/4 cts. a line. 

UNION — Every morning including SUN- 
DAY. Independent. Established 1851. The 
L. E. Bontz Publishing Co., publishers. Sub- 
scription, $6; claimed average circulation for 
four months ending April 30, 1914, daily, 
12,577; Sunday, 14,464; 16 to 40 pages, "7 
columns; length of columns, 20 in. Can use 
matrices. 

Advertising rates, daily or Sunday, agate, 
less than 1,000 lines within one year, 5 cts. a 
line; 1,000 lines, 4 cts.; 5,000 lines, 3 cts. a 
line. Position, 10 and 16%% extra. C!lassified, 
Ic. a word. Reading notices, per count line, 
25 cts.; subsequent insertions, 20 cts.; 30 or 
more insertions, consecutively, 10 cts. a line 
per time; not consecutively, one month or 
longer, 15 cts. a line; pure reading, double 
price; telegraphic readers, 75 cts. a line. 

SAN DIEGO — Population 39,578. On San 
Diego Bay. Fine harbor, ocean steamer 
lines; takes care of vast European and 
Oriental sliipping interests, exports, lum- 
ber, olives, olive oil, dried fruits, cotton, 
oranges, lemons, raisins, hides, wool and 
honey. Building permits for year 1913, 
amounted to $10,000,000.00. Bank clear- 
ings during year 1913, $134,155,368.00. 
Annual value of manufactured products, in- 
cluding dried and canned fruits, $50,000,- 
000.00. 



Co., publishers. Subscription, $3 ; sworn aver- 
age circulation for year 1913, 14,623*; 12 to 
24 pages, 8 columns; length of columns, 20 
and 24 in.; width, 2 in. Can use matrices. 
Advertising rates, agate, 3 cts. a line; 
position, 31/4 cts.; 2,500 lines, 2% cts.; posi- 
tion, 314 cts.; 5,000 lines or more, within 
one year or not less than 6 in. per week for 52 
weeks, 2^4 cts. a line; position, 3 cts. Clas- 
sified, % cts. per word. Resorts, schools and 
publishers, 2 1/2 cts. a line. Notices, follow- 
ing pure reading, 15 cts. a line. 



TRIBUNE — Evening edition of Union, 
which see. 



UNION — Every morning including SUN- 
DAY and TRIBUNE every evening except 
Sunday. Republican. Established 1868. 
San Diego Union Co., publishers. Subscrip- 
tion, Union, daily and Sunday, $9 ; Sunday 
only, $2; Ttibune, $4; sworn average circu- 
lation for six months prior to April 1, 1914, 
morning and evening combined (Sunday ex- 
cluded). 23,308* net paid. Sunday, 18',105* 
net paid. Union 12 to 24 pages; I'ribune 8 
pages. Union and Tribune 8 columns; length 
of columns, 21 in.; width, 214 in. Can use 
matrices. 

Advertising rates, agate, combined morning 
and evening (Sunday not included), 8 cts. a 
line; 52 insertions or 1,000 lines within 
twelve months, 7 cts.; 104 insertions or 500 
lines, 6 cts.; 156 insertions or 10,000 lines, 
5 cts. a line. Classified (minimum 50 cts.), 
9 cts. a line. Sunday, display, 8 cts. a line; 
1,000 lines within twelve months, 6 cts.; 
5,000 lines, 5 cts.; 10,000 lines, 4 cts. a line. 
Classified (minimum 25 cts.), 5 cts. a count 
line. Special position in either edition, 15 or 
25% extra. No extra charge for broken col- 
umns, however, 2, 3. 4, 5, 6, 7 or 8 column 
ads must be 2, 4, 6, 7, 8, 10 or 10 inches 
deep. 

See .advertisement on pages 478 and 479. 



SUN — Every evening except Sunday. In- 
dependent. Established 1881. San Diego Sun 



SAN FRANCISCO — Population 416,912. On 
San Francisco Bay. So. Pac, Santa Fe and 
Western Pacific Railroads. Commercial 
metropolis of the Pacific Coast. Ocean 
steamers to Alaska, Panama, South Amer- 
ica, Philippine Islands, Australia, Asia, 
Mexico, Hawaii and Europe; very large 
domestic and foreign commerce with im- 
portant fishery and whaling interests; 
the largest manufactures include sugar, 
boots and shoes, flour, cigars, canned fruit 
and clothing; also wire cable works, sash 
door and blind works, foundry and machine 
sho]js and large iron shipbuilding works; 
U. S. Mint and U. S. Regional Bank 
located here together with many institutions 
and attractive buildings. Annual value of 
manufactured products, $133,041,000.00. 
Bank clearings for year 1913, $2,624,428,- 
825.00. 



ARCHITECT AND ENGINEER OP CALI- 
FORNIA — Monthly. Architectural. Established 
1905. Architect and Engineer Co., publishers. 
Subscription, $1.50; claimed average circu- 
lation for year 1913, 10,500; 180 pages, 2 



NELSON CHESMAN & CO.'S RATE BOOK. 



19 



CALIFORNIA 



columns; length of columns, 8 in.; width, 
2 >4 in. Can use mati'ices. Office, 167 Mo- 
nadnoek Building. 

Advertising rates. Vs page, $18; hi page, 
$22.50; V2 page, $36; one page, $60. Dis- 
count, 20% on six months; 33% on one year. 



ARGONAUT — Every Saturday. Independ- 
ent Republican. Established 1877. Argonaut 
Publishing Co., publishers. Subscription, $4; 
claimed average circulation for year 1913, 
7,620 net; 16 pages, 4 columns; length of 
columns, 14 in.; width, 2% in. Office, 207 
Powell Street. 

Advertising rates, agate, .10714 cts. per 
line ; alongside reading, or top of column, 
.12.5 cts. Reading notices, 25 cts. a line. 
Discount on 26 or more insertions or half 
page or over one insertion. 



BREEDER AND SPORTSMAN — Every 
Saturday. Sporting. Established 1882. F. W. 
Kelley, publisher. Subscription, $3 ; claimed 
average circulation for year 1913, 4,980; 20 
pages, 4 columns; length of columns, 13 14 
in.; width, 2^4 in. Office,, Pacific Building. 

Advertising rates, 1 inch, one time, $2; one 
month, $5; three months, $13; six months, 
$24.50; one year, $41.50. Reading notices, 
nonpareil, 25 cts. a line; pure reading, 50 cts. 
per count line. 

BRITISH AMERICAN — See Philadelphia, 
Pa. 



CALIFORNIA 



BRITISH CALIFORNIAN — Monthly. Brit- 
ish interests. Literary. Established 1897. C. 
B. Sedgwick, publisher. Subscription $1 ; 
claimed average circulation for year 1913, 8,- 
000; 24 pages, 3 columns; length of columns, 
111/2 in.; width, 2% in. Office, 301 Lincoln 
Building. 

Advertising rates, $1 an inch each insertion. 



BULLETIN — Every evening except Sunday. 
Republican. Established 1855. R. A. Croth- 
ers, proprietor. Subscription, 30 cts. a month. 
Sworn average circulation, for six months 
prior to April 1, 1914, 104,767* or 96,392* 
net paid; 20 to 28 pages, 7 columns; length 
of columns, 20 in.; width, 2j\ in. Can use 
matrices, Office. 767 Market Street. 

Advertising rates, agate, 20 cts. a line; 26 
times, 19 cts.; 52 times, 18 cts.; 156 times, 17 
cts.; 312 times, 16 cts. Open space within one 
vear, 2,500 lines, 19 cts. a line; 5.000 lines, 
18 cts.; 7,500 lines, 17 cts.; 10,000 lines, 16 
cts. a line; first page, 50 cts. a line. Preferred 
position, 25% extra. Double column advertise- 
ments must be 42 lines deep; triple column, 70 
lines or four columns, 100 lines deep. New 
publications, 15 cts. a line. Strictly mail 
order advertising, 16 cts. a line; full position, 
20 cts. per line. Automobile (minimum 14 
lines), 52 consecutive Saturdays, 16 cts a line; 
week days, other than Saturday, 18 cts. Read- 



ing notices (bold face headline counts double), 
nonpareil, 75 cts.; agate, 50 cts. a line. 



CALIFORNIA CHRISTIAN ADVOCATE — 
Every Thursday. Methodist. Established 1851. 
The Methodist Book Concern, publishers. 
Subscription, $1. Claimed average circula- 
tion for year 1913, 9,500; 24 pages, 3 col- 
umns; length of columns, 11 % in.; width, 
2% in. Forms close two weeks in advance. 

Advertising rates, agate. 5 cts. a line. Read- 
ing notices, 8 cts. a line. Special position, 
20% extra. See Chicago N. W. Christian Ad- 
vocate for combination rate of seven Metho- 
dist weeklies. 



CALIFORNIA COUNTRY JOURNAL — 
Weekly. Agricultural. Established 1884. Town 
and Country Journal Co., publishers. Subscrip- 
tion, $1; circulation — not given by publisher; 
32 pages, 4 columns; length of columns, 13 
in.; width, 21/8 in. Office, 1005 Market 
Street. 

Advertising rates, agate, 25 cts. a line; dis- 
count on 500 lines, or more. Preferred posi- 
tion, 15% extra. 

CALIFORNIA FARM AND HOME — Week- 
ly. Agricultural and Horticultural. Rural 
Life. A Magazine Section of California Coun- 
try Newspapers. Established 1913. Claimed 
average circulation for 1913, 70,000. 00 
pages, 4 columns; length of columns, 15 1/^ 
in.; width, 2% in. Can use matrices. Forms 
close 12 days in advance. Office 268 Market 
Street. 

Advertising rates, 2IV2 cts. a line, flat. 
Special position, 10 and 20% extra. Reading 
notices, one insertion, 50 cts. a line; repeat 
insertions, 40 cts. a line. Classified, 4 cts. 
per word. 



CALIFORNIA FRUIT GROWER — Every 
Saturday. Fruit trade and Horticulture. 
Established 1888. H. C. Rowley, editor. Sub- 
scription, $3. Circulation — not given by pub- 
lisher: 16 to 20 pages, 4 columns; length of 
columns, 12% in.; width, 21/8 in. Office. 
460 Montgomery Street. 

Advertising rates, 75 cts. an inch, flat. 



CALL — Everv evening except Sunday. 
Republican. Establishe.l 1856. The Call 
Publishing Co., publishers. Sworn average 
circulation for six months prior to April 1, 
1914 84,903*; net paid; 14 to 48 pages, 7 
columns; length of columns, 211/4 in.; width 
21/6 in. Can use matrices. Office, Market and 
Third Streets. 

Advertising rates, agate, 24 cts. a line; 
6 times or 500 lines, within one year, 23 cts.; 
13 times or 1.000 lines. 22 cts.; 26 times or 
2 000 lines, 21 cts.; 39 times or 3,000 lines, 
20 cts ; 52 times, 19 cts.; 78 times or 4,000 
lines 18 cts.; 104 times or 5,000 lines, 17 



Please let us know along what line you may desire special data. We wiU get 
it for you; and it wiU be without bias. How can we serve you? 



20 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



cts. ; 156 times or 7,500 lines, 16 cts.; 208 
times or 10,000 lines, 15 cts.; 312 times or 
14,000 linos, 14 cts. Saturday issue, 25% ad- 
ditional. Classified, 10 cts. a line. Double 
column advertisements must be at least 42 
lines deep; triple columns, 75 lines; quad- 
ruple columns, 100 lines. Reading notices, 
50 cts. per nonpareil line; telegraphic news, 
$1 per nonpareil line. 

See advertisement on pages 478 and 479. 



CAMERA CRAFT — Monthly. Photographic. 
Established 1900. Subscription, $1. Claimed 
average circulation for year ending April, 
1914, 12,500; 96 pages, 2 columns; length 
of columns, 8 in.; width, 2% in. Can use 
matrices. Forms close 15th preceding month. 
Office, Call Building. 

Advertising rates, rs page (one inch), one 
time, $3.75; one page, $60; Vg , H and V2 
pages, pro rata. Discount 10 and 20% on 6 
and 12 months, respectively. 



CHRONICLE — Every morning including 
SUNDAY. Independent. Established 1865. 
M. H. De Young, proprietor. Subscription, 
daily, with Sunday, $8 ; sworn average circu- 
lation for six months prior to April 1, 1914, 
daily, 89,688* net paid; Sundav, exceeding 
106,000; 18 pages; Sunday, 68 pages, 7 col- 
umns; length of columns, 21 14, in.; width, 
2 V^ in. Can use matrices. Office, Kearney, 
Geary_ and Market Streets. 

Advertising rates, daily, agate, 22^4 cts. a 
line; next reading, 25 cts.; full position, 27 V^ 
cts. a line. Sunday edition, 25 cts. a line; 
next reading, 27% cts.; full position, 30 cts. 
a line. Financial page, 25 cts, a line; pub- 
lishers, 20 cts. a line. Discounts as follows: 
1,500 lines within one vear, 21/2%; 2,500 
lines, 5%; 5,000 lines. 71/2%; 10,000 lines 
10%. Automobile or mail order, 20 cts. a 
line, flat; minimum space for double column 
advertisements, 42 lines in depth; triple col- 
umn, 75 lines. (Minimum space for position, 
42 lines). Classified, daily or Sunday, 15 cts. 
a line first insertion; 10 cts. each subsequent 
consecutive insertion; personals, 15 cts.; 
financial, medical and business opportunities, 
15 cts. a line. Reading notices, daily or Sun- 
day, news pages, in agate, with or without 
lieading (heading counts 2 lines), 50 cts. a 
line; nonpareil notices, $1; minion notices, 
$1.25 per line. 

COAST BANKER — Monthly. Financial. 
Established 1908. Coast Banker Publishing 
Co. (Inc.), publishers. Subscription, $5; 
circulation — not given by publisher; 80 
to -200 pages, 3 columns; length of columns, 
111/4 in.; width, 2{i in. Can use matrices. 
Office, 454 Montgomery Street. 

Advertising rates, $3 an inch. Reading 
notices, 25 cts. per agate line. 



COAST SEAMEN'S JOURNAL — Every 
Wednesday. Maritime. Established 1887. 
Sailors' Union of the Pacific, publishers. Sub- 
scription, $2; claimed average circulation for 
year 1913, 8,000; 16 pages, 4 columns; 
length of columns, 13 — in.; width, 2Yo in. 
Office, 44-46 East Street. 



CALIFORNIA 



Advertising rates, one inch, one time, $1 ; 
one month, $3; three months, $9; six months, 
$16.50; one year, $30. Reading notices, 15 
cts. a line, brevier. 



DEMOKRAT — Every morning except Sun- 
day, and SONNTAGSBLATT DES CALI- 
FORNIA DEMOKRAT, Sundays. German. In- 
dependent. Established 1853. Sworn aver- 
age circulation for six months prior to April 
1, 1914, daily and Sunday, 6,520* net paid; 
daily, 00 pages (Sunday, 14 pages), 7 col- 
umns; length of columns, 201/2 in. width, 
21/8 in. 

Advertising rates, daily or Sunday, agate, 
5 cts. a line; 1,000 lines within one" year. 3 
cts.; 2,000 lines, 2V2 cts.; 3,000 lines, 2 cts.; 
6,000 lines, 1% cts.; 10,000 lines, 1 1/2 cts. a 
line; full position, 25% extra. Classified, 10 
cts. a line. Reading notices, 15 cts. a line. 



EXAMINER — Every morning, including 
SUNDAY. Established 1865. Examiner Print- 
ing Co., publishers. Subscription, daily and 
Sunday, $8 ; sworn average circulation for six 
months prior to April. 1914, daily, 126,095*; 
Sunday, 233,704*; daily, 16 to 28 pages, 
Sunday, 84 to 100 pages, 8 columns; length 
of columns, 20 in.; width, 2t'a in. Can use 
matrices. Office, Hearst Bldg., Third and 
Market Streets. 

Advertising rates, daily, agate, 25 cts.; 
Sunday, 40 cts. a line. Preferred positions, 
daily, 30 and 35 cts.; Sunday, 45 and 50 cts. 
a line. Discount on display, excepting Auto- 
movile and book advertising", 5, 10, 15 or 20% 
on 10,000', 20.000, 30,000 or 50,000 lines to 
be used witliin one year. Double column ad- 
vertisements must be 42 lines in depth, 75 
lines in triple column. 100 lines in four col- 
umn. Automobilt; and hook advertising, daily, 
20 cts. a line; Sunday, 30 cts. Discount o"n 
5,000 lines, within one year, 5%; 10,000 
lines, 10%. Cla.ssified, with the exception of 
a few special classifications, 15 cts a line 
daily, 20 cts. Sunday. Reading notices, agate, 
top head, 60 cts. per line daily, 90 cts. Sun- 
day; no head, 50 cts. daily. 75 cts. Sunday; 
first page, with or without heading, $2 a line 
daily, $3 Sunday. 



INTERNATIONAL FAIR ILLUSTRATED 
— Monthly. Established 1911. International 
Fair Pub. Co. (Inc.), publishers. Subscrip- 
tion, $2.50; circulation — not given by pub- 
lisher; 24 pages and cover; 4 columns; length 
of columns, 13 in.; width, 2 1^ in. 

Advertising rates, one page, $150; One-half, 
$80; One-fourth, $40, and one-eighth page, 
$25. 



ITALIA — Every morning, including Sun- 
day. Italian-Independent. Established 1886. 
L' Italia Press Co., publishers. Subscription, 
$6; sworn average circulation for six months 
prior to April 1, 1914, 9,765*; 8 pages, 7 
columns; length of columns, 20 in.; width, 
2 V4 in. Can use matrices. Office, 118 Colum- 
bus Ave. 

Advertising rates, daily, 1 time, $1 an 
inch; 2 times, $1.70; 3 times, $2.20 an inch; 



NELSON CHESMAN & CO.'S RATE BOOK. 



21 



CALIFORNIA 



thereafter 70 cts. an inch each time: on con- 
tract. 75 cts.; more than 100 inches, 60 cts.; 
300 inches, 65 cts.; 500 inches, 50 cts. an 
inch. Sunday, 75 cts. an inch; standing ads, 
$2.50 an inch per month. Readers, daily or 
Sunday, 15 cts. a line, with discount on time 
contract. Classified, 9 cts. a line. Transla- 
tions made without extra cost. 



JAPANESE AMERICAN — Daily, including 
SUNDAY. Japanese. Non-political. Estab- 
lished 1894. K. Abiko, editor and publisher. 
Subscription, $8; claimed circulation for year 
1913, 12,000; 8 pages, 9 columns; length of 
columns, 16 in.; width, 2^^ in. Office, 340 
Mason Street. 

Advertising rates, $1 an inch; one week, 
$4.50; one month, $6; three months, $15. 
Further rates on application. 



JAPANESE NEW WORLD — Every morn- 
ing, including SUNDAY. Independent. Estab- 
lished 1894. G. Ikeda, publisher. Subscrip- 
tion, 75 cts.; claimed average circulation for 
1913. 10,783; 8 pages, 7 columns; length 
of columns, 20 in.; width, 2 ij in. Office, 1060 
Geary Street. 

Advertising rates, $1 an inch, with dis- 
count for time and space. 



JARDRAN — Every Thursday. Croatian- 
Independent. Established 1908. The Ad- 
riatic Publishing Co. (Inc.). publishers. Sub- 
scription, $1.50; claimed average cir- 
culation for year 1913, 8,500; 8 pages. 7 
columns; length of columns, 19 ^^ in.; 
width, 2% in. Can use matrices. Office, 110 
Columbus Avenue. 

Advertising rates, 55 cts. an inch; 100 
in. within three months, 45 cts.; 200 in. 
within 12 months, 40 cts.; 500 or more in., 
35 cts. an inch. Reading news ad. (8 pt. 
type), 15 cts. a line; two insertions, 12 cts.; 
three or more insertions. 9 cts. a line. 



JEWISH TIMES — Every Friday. Jewish. 
Established 1855. Dawson Mayer and Rev. 
M. S. Levy, editors. Subscription, $3 ; cir- 
culation — not given by publisher; 20 pages, 
4 columns; length of columns, 12 in.; width, 
21/6 in. Office, Pacific Building. 

Advertising rates, one month (four times), 
or less, $1.50 an inch. Reading matter, 50 cts. 
a line, each issue. 

LABOR CLARION — Every Friday. Labor. 
Established 1902. San Francisco Labor Coun- 
cil, publishers. Subscription, $1; claimed 
average circulation for year 1913, 11,000; 
16 pages, 3 columns; length of columns, 12 
in.; width, 2% in. Can use matrices. Office, 
316 .14th Street. 

Advertising rates, $1 an inch. Further rates 
on application. 

LEADER — Every Saturday. Catholic. Irish. 
Independent. Established 1901. Aldus Press 
Co., publishers. Subscription, $2 ; claimed 



CALIFORNIA 



average circulation, for year 1913, 27,250; 
8 pages, 7 columns; length of columns, 
20% in.; width, 2% in. Office, 675 Steven- 
son Street. 

Advertising rates, $1 an inch ; three months, 
80 cts. an inch; one year, 65 cts. an inch, per 
time. Discount on 5 in. or more. 



MINING AND SCIENTIFIC PRESS— Every 
Saturday. Mining and engineering. Estab- 
lished 1860. Dewey Publishing Co., pub- 
lishers. Subscription, $3; claimed average 
circulation for year 1913, 7,000; 84 pages, 2 
columns; length of columns, 10 in.; width, 
31/^ in. Office, 420 Market Street. 

Advertising rates, upon application. 

MONITOR — Every Saturday. Catholic. Es- 
tablished 1858. Monitor Publishing Co. (Inc.), 
publishers. Subscription, $2.50; claimed cir- 
culation for year 1913, 22,500; 8 pages, 7 
columns; length of columns, 21 in.; width, 2% 
in. Office, 1122 Mission Street. 

Advertising rates, $1 an inch; 200 or more 
inches 75 cts. an in. 



NEWS — Every evening except Sunday. In- 
dependent. Esta'blished 1903. The Daily News 
Publishing Co., publishers. Subscription, $3; 
sworn average circulation for year 1913, 35,- 
047* net paid; 6 to 12 pages, 8 columns; 
length of columns, 20 in.; width, 2 in. Can 
use matrices. Office, 340 Ninth Street. 

Advertising rates, 8 cts. a line; full posi- 
tion, 10 cts.; 3,500 lines, 71/2 cts.; full posi- 
tion, 914 cts.; 5,000 lines or more, within 
one year, 7 cts. per line; full position, 9 cts.; 
Resorts, schools, publishers, 7 cts. per line, 
flat. Following pure reading, 20 Cts. a line. 
Classified, Ic. per word. 

NEWS LETTER AND CALIFORNIA AD- 
VERTISER — Every Saturday. Independent. 
Satirical. Established 1856. F. Marriott, pub- 
lisher. Subscription, $4; claimed average cir- 
culation for year ending May, 1914, 25,870; 
36 pages and cover, 2 columns; length 
of columns, 11 in.; width, 3% in. Office, 21 
Sutter Street. 

Advertising rates, agate, first insertion, 30 
cts. a line; discount, 5% on 6 months; 10% 
on 12 months. Nonpareil reading notices, 50 
cts. a line. Long primer, $1 a line; minimum 
space, 5 lines; position, 25% extra. 

See advertisement on page 466. 



NEWTHOT MAGAZINE — Monthly. New 
Thought. Established 1885. Dr. N. N. New, 
editor. Newthot Book Co., publishers. Sub- 
scription, $1; average circulation for 1913, 
35,000; 32 pages, 2 columns; length of 
columns, 8 in.; width, 3 in. Office 2 Golden 
Gate Ave. 

Advertising rates, $5 an inch; V4, page, $35; 
V2 page, $60; 1 page, $100. 

ORCHARD AND FARM — Monthly (1st). 
Agricultural. Established 1888. Examiner 
Printing Company, publishers. Subscription, 



22 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



$1; detailed average circulation for year 
1913, 39,802*; 40 pages, 4 columns; 
length of columns, 12 in.; width, 2% in. 
Forms close 5 days in advance. Office, Hearst 
Building. 

Advertising rates, agate, 25 cts. a line, flat. 
Reading notices, leaded agate, 50 cts. a count 
line. Classified, 3 cts. a word. 



ORGANIZED LABOR — Every Saturday. 
Labor. Established 1900. The Organized 
Labor Publishing Co. (Inc.), publishers. Sub- 
scription, $1.50. Claimed average circula- 
tion for year 1913, 26,500; 8 pages, 6 
columns; length of columns, 19 14 in.; width, 
21/i in. Office, 1122 Mission Street. 

Advertising rates, $1 an inch each inser- 
tion. 

OUR NAVY — Monthly. Naval. Established 
1899. Our Navy Publishing Co., publishers. 
Subscription, $1.50; claimed average circula- 
tion for year 1913, 13,000; 64 to 132 pages, 
2 columns; length of columns, 8 in.; width, 
2% in. Office, 112 Market Street, and Wool- 
worth Bldg., N. Y. City, N. Y. 

Advertising rates, 23 cts. a line, with dis- 
counts on time contracts. 



OVERLAND MONTHLY — Monthly. Liter- 
ary. Established 1868. Overland Monthly Co., 
publishers. Subscription, $1.50; claimed cir- 
culation for year 1913, 75,571; 144 pages, 
2 columns; length of columns, 8 in.; width, 
2% in. Can use matrices. Forms close 
15th preceding month. Office, 21 Sutter 
Street. 

Advertising rates, agate, per line, 35 cts.; 
1 page, $70; Vs, % and ^A pages, pro rata; 
special position, extra. Discounts, 10% on 3 
pages used within one year, or 12 consecutive 
insertions. 

See advertisement on page 466. 

PACIFIC COAST ARCHITECT — Monthly 
(1st). Architectural. Established 1911. Coast 
Publishing Co. (Inc.) publishers. Subscription 
$5; circulation — not given by publisher; 50 
pages, 2 columns; length of column, 10 in.; 
width, 3 V2 in. Can use matrices. Forms 
close 20th. Office, 725 Chronicle Building. 

Advertising rates, full page $55; Vz page 
$34; 14 page $19.50; Vs. page $14.50, with 
discounts on 3, 6, or 12 months contract. In- 
side covers 10% or back outside cover 20% 
extra. 



PACIFIC COAST BUREAU — See adver- 
tisement on pages 478 and 479. 



PACIFIO COAST HOTEL GAZETTE — 
Every Saturday. Hotel and R. R. Established 
1876. Wm. P. Harrison and Martial Davoust, 
publisliers. Subscrijjtion, $3; Claimed 
average circulation for year 1913, 7,500; 20 
pages, 4 columns; length of columns, 13 in.; 
width, 2 1/2 in. Office, 742 Market Street. 

Advertising rates, $1 per inch each inser- 
tion. 



CALIFORNIA 



PACIFIC DAIRY REVIEW — Every Thurs- 
day. Trade. Saylor Publishing Co., pub- 
lishers. Subscription, $1; claimed average 
circulation for year 1913, 8.160; 28 pages. 3 
columns; length of columns, 10 in.; width, 
21^ in. Office, 78 Clay Street. 

Advertising rates, $1 an inch. 



PACIFIC MOTOR — Monthly. Automobiles, 
Good Roads. Established 1905. Pacific Motor 
Publishing Co., publishers. Subscription, $1; 
Claimed average circulation for year 1913, 
23,000; 32 to 40 pages, 2 columns; length 
of columns, 9% in.; width SM in. 

Advertising rates, Vs page, $15; Vi, $20; 
V2, $30 and 1 page, $60. Discount, 5, 10, 
and 15% on 3, 6 and 12 months respec- 
tively. 



PACIFIC RURAL PRESS — Every Satur- 
day. Agricultural and horticultural. Estab- 
lished 1871. Pacific Rural Press Company, 
publishers. Subscription, $2; detailed aver- 
age circulation for year 1913, 18,763*; 24 to 
32 ijages, 4 columns; length of columns, 13 
in.; width, 2^4 in. Cannot use matrices. 
Forms close one week in advance. Office, 
420 Market Street. 

Advertising rates. $1.75 an inch; 25 in., 
$1.70; 50 in., $1.65; 100 in., $1.60; 200 in., 
$1.50; 300 in., $1.45; 500 in. $1.40;; 700 
in. {Vi page), $1.35 cts.; 1,400 in. (% 
page), $1.30 cts.; 2,800 in. (1 page), $1.25 
cts. an inch. Classified (minimum 25 cts.), 
3 cts. per word. 



SUNSET, THE PACIFIC MONTHLY — 
Literary. Established 1898. Wm. Woodhead, 
manager. Subscription, $2.50; claimed aver- 
age circulation, for 1913, 150,000; 272 pages, 
2 columns; length of columns, 8 in.; width, 
3% in. Forms close 5th preceding month. 
Office, 460 Fourth Street. 

Advertising rates, agate, $1 a line; one 
page, one time, $200; Vi and V2 pages, pro 
rata. Classified, $1 a line (minimum 4 Hues). 

See advertisement on page 460. 



TOWN TALK — Every Saturday. Society. 
Democratic. Established 1878. Pacific Pub- 
lication Co., publishers. Subscription, $4; 
claimed circulation for year 1913, 18,200; 24 
pages, 3 columns; length of columns, 11 in.; 
width, 2% in. 

Advertising rates, agate, $1.50 an inch; 
full page, $35. 



VOCE DEL POPOLO — Every morning ex- 
cept Sunday. Italian-Independent. Estab- 
lisher 1859. La Voce del Popolo Publishing 
Co., publishers. Subscription, $6 ; sworn 
average circulation for six months prior to 
April, 1914, 5,250* net paid; 12 pages, 7 
columns; length of columns. 20% in.; width. 



NELSON CHESMAN & CO.'S RATE BOOK. 

CALIFORNIA 



23 



CALIFORNIA 



2 1/5 in. Can use matrices. Office, 710 Mont- 
gomery Street. 

Advertising rates, $1.50 an inch; 100 in. 
on yearl.v contract, 40 cts.; 500 in., 35 cts. ; 
1,000 in. within one year, or one or more in. 
daily for one month, 30 cts.; one inch or 
more daily for year, 25 cts. an inch. Read- 
ing notices, 15 cts. for first and 10 cts. a line 
for subsequent insertions. Classified, 9 cts. 
a line. 

WASP — Every Saturday. Independent. Re- 
publican. Established 1876. Wasp Publishing 
Co. (Inc.), publishers. Subscription, $5; 
detailed average circulation for year 1913, 
12,600*; 28 pages, 4 columns; length of 
columns, 10 in.; width, 21/4 in. Office, 121 
Second Street. 

Advertising rates, $2 an inch; 13 times, 
$1.75; 26 times, $1.50; 52 times, $1.25 per 
inch, per insertion. Reading notices, 8 point, 
25 cts. and 6 point, 20 cts. per line. Position, 
10% extra. 

WESTERN MOTOR RECORD — Monthly 
(1st). Established 1911. Western Motor 
Record Publishing Co., publishers. Auto- 
mobiles. Subscription, $1; claimed average 
circulation for 1913, 76,000; 8 pages, 7 
columns; length of columns, 20'/^ in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, $5 an inch; 250 
in., $4.75; 500 in., $4.50 an inch. Reading 
notices (mari^ed), $1 per count line. Classi- 
fied, 30 cts. per line. 



SAN JOSE — Population 28,946. On Southern 
Pacific R. R. New deep water connection by 
electric railroad to San Francisco Bay. 
Manufactures include foundry and machine 
shops, canneries and wineries, wind mill 
factory, planing mills, flour, woolen goods, 
brick kilns, glazed sewer pipe, roofing tile 
and tanneries. Large trade in fruits. Col- 
lege of Notre Dame, State Normal School, 
Asylum for Chronic Insane. Twenty-seven 
wholesale houses. Bank clearings during 
year 1912, $35,882,473.55. 



Advertising rates, agate, 3 cts. a line; pre- 
ferred position, 10 and 25% extra. Classi- 
fied, Ic. per word. Reading notices, non- 
pareil, 2 cts. per word; minion, 3 cts. per 
word; telegraphic readers, 75 cts. a line. 



CALIFORNIA FARMER — Weekly. Farm 
Section of Sunday Mercury and Herald and 50 
other California dailies and weeklies. Estab- 
lished 1912. Detailed average circulation for 
year 1913, 68,800*. 16 pages, 4 columns; 
length of columns. 151^ in.; width, 21,6 in. 
Forms close 12 days in advance. 

Advertising rates. 211,-2 cts. a line, flat. 
Special position, 10% extra. Reading notices, 
50 cts. a line first insertion and 40 cts. a line 
thereafter. Classified, 21^2 cts. a line of six 
words. 

MERCURY-HERALD — Every morning in- 
cluding SUNDAY. Republican. Established 
1852. Mercury-Herald Co., publishers. Sub- 
scription, Mercury, $7.20; detailed average 
circulation, statement June 1. 1914, daily, 
11,700*. Sunday, 12,450*. daily, 16 pages 
(Sunday, 36 pages), 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 



SANTA CRUZ — Population 11,146. On 
Pacific Ocean and Southern Pacific Rail- 
road. Steamer Service to San Francisco. 
A well known summer resort. Is located in 
a prosperous fruit growing, poultry raising, 
agricultural and dairying territory; also 
bitumen quarries in vicinity. Other in- 
dustries are lumber and powder mills; 
leather manufacturing; cement and lime 
works. 

LIVE STOCK JOURNAL— See Chicago, 111. 



STOCKTON — Population 23,253. Located 79 
miles from San Francisco, on San Joaquin 
River (with steamer connection) and four 
railway systems. Is the center of a fertile 
and thriving agricultural territory, being a 
large shipping point for wheat and other 
farm products. The principal enterprises 
are canneries, potteries, agricultural imple- 
ment, carriage, glass and brick works, flour 
and woolen mills and cigar factories. State 
Insane Asylum is located here. 



RECORD — Every evening except Sunday. 
Republican. Established 1895. Subscription, 
$6. Sworn average circulation for six months 
prior to April 1, 1914, 7,704*; 12 to 16 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. Office, 
Record Building, 530-40 East Market Street. 

Advertising rates, 50 cts. an inch first in- 
sertion, 40 cts. an inch for additional inser- 
tions; more than six times or more than 100 
in., 35 cts. an inch. Special positions, 15, 
25 and 50% additional. Readers (starred), 
10 cts. a line; 25 cts. a line per week. Classi- 
fied, Ic. a word one time; 2c. per word 
three times; 3 cts. a word six times. 



TROPICO — Population 1,000. A suburb of 
Los Angeles, Truck, fruit and barley grow- 
ing engaged in most extensively in vicin- 
ity. Other industries are tile and hollow 
brick factories. 



BUSINESS FARMER — Semi-monthly (15th 
and 30th). Desert Agricultural. Established 
1910. The Business Farmer Publishing Co., 
publishers. Subscription, $1. Average de- 
tailed circulation for last six months 1913. 
5,549; 24 to 48 pages, 3 columns; length of 
columns, 10 in. ; width, 2 Vs in. Cannot use 
matrices. Forms close five days in advance. 
Office, 419 Tropico Ave. 

Advertising lates. agate. 5 cts. a line; 1,512 
lines on yearly contract, 414 cts.; 3.024 lines, 
4 cts.; 6,048 lines, 3 V^ cts.; 9,072 lines, 3 
cts.; 18,144 lines, 21/^ cts. a line; full page, 
$19. Reading notices, 10 cts. a line; 1,001 
lines. 7 cts. a line; special position, 15% ad- 
ditional. Classified, 2 cts. per word. 



24 



NELSON CHESMAN & CO.'S RATE BOOK. 



COLORADO 



COLORADO SPRINGS— Population 29,078. 7 
railroads. Distributing center for Cripple 
Creek gold mining district. Fashionable 
health resort due to the location in 
the Pikes Peak Region, "America's 
Scenic and Playground" with its mag- 
nificent scenery and medicinal springs in 
near vicinity and Eastern Colorado. Has 
150 industrial plants with an annual payroll 
of $3,000,000.00. Seat of Colorado Col- 
lege, State Deaf Mute Institute, National 
Printers Home, Myron Stratton Home and 
National Woodmen Home. Bank deposits 
during vear 1913, $11,000,000.00. 



INTERMOUNTAIN POULTRY ADVOCATE 
— Monthly. Poultry. Established 1911. The 
Intermountain Publishing Co., publishers. 
Subscription, 50 cts. ; claimed average circu- 
lation for 1913, 6,500; 32 to 48 pages, 3 
columns; length of columns, 10 in.; width, 
2-/6 in. Cannot use matrices. 

Advertising rates, agate, 12 cts. per line; 6 
times, 10 cts.; 1,000 lines, 8 cts.; 5,000 lines, 
6 cts. per line. Extra charge for position. 



TELEGRAPH — Every evening except Sun- 
day. Republican. Established 1872. Evening 
Telegraph Publishing Co., publishers. Sub- 
scription, $4.80. Claimed average circulation, 
for year 1913, 5,122; 10 to 16 pages, 7 col- 
umns; length of columns, 21 in.; width, 
21/e in. Can use matrices. 

Advertising rates, agate, 6 cts. a line; 1,000 
lines, 5 cts.; 3,000 lines, 3 cts.; 5,000 lines, 
or more, 2^ cts. a line; special positions, 10 
and 25% extra. Classified, Ic. a word (mini- 
mum charge, 15 cts.). Reading notices, 25 
cts. per count line, with discount on 1,000 
lines, and over; telegraphic readers, 50 cts. 
per count line. 

See advertisement on page 442. 



GAZETTE — Every morning, including 
SUNDAY. Republican. Established 1878. 
Colorado Springs Gazette Co., publishers. 
Subscription, daily, $7; Sunday, $2; sworn 
average circulation for six months prior to 
April, 1914, 4,407* net paid; daily, 8 to 16 
pages (Sunday, 36 to 50 pages), 7 columns; 
length of columns, 21 in.; width, 2% in- 
Can use matrices. 

Advertising rates, daily or Sunday, agate, 
6 cts. a line; 1.000 lines, 5 cts.; 2,000 lines, 
4 cts.; 3,000 lines, 3 cts.; 5,000 lines, 21/2 
cts. a line. Full position, 25% additional. 
Classified, Ic. per word. Reading notices, 15 
cts. a line; 1,000 lines, 10 cts. a line. Tele- 
graphic readers, 50 cts. a count line. 



DENVER— Population 213,381. 9 railroads. 
Chief commercial city of the state and 
supply center for the stock raising, mining 



and agricultural section of Colorado, New 
Mexico and Wyoming. Manufactures in- 
clude iron, shoes, woolen goods, glass and 
other products. Shops of two great railroad 
systems. Has branch of U. S. Mint, Uni- 
versity, and a number of large attractive 
buildings. Annual value of manufactured 
products, $62,950,381.00. Bank clearings 
during 1913, $475,607,021.50. 



CAPITAILE (La.) — Every Saturday. 
Italian. Independent. Established 1907. G. 
Mapelli, publisher. Subscription, $2. Claimed 
circulation for year 1913, 9,000; 4 pages, 7 
columns; length of columns, 21^/4 in.; width, 
2% in. Office, 2404 Sixteenth Street. 

Advertising rates, 50 cts. an inch; 100 in., 
40 cts.; 500 in., 30 cts.; 1,000 in., 20 cts. an 
inch. Special position, 10 to 25% extra. 
Reading notices, 10 cts. a line. 



CATHOLIC REGISTER — Every Thursday. 
Catholic. Established 1905. Catholic Pub- 
lishing Society, publishers. Subscription, 
$1.50; claimed circulation for year 1913, 
4,568; 8 pages, 7 columns; length of col- 
umns, 21% in.; width, 2ys in. Office, 1828 
Curtis Street. 

Advertising rates, 10 cts. a line; on con- 
tract, 5 cts. a line. Reading notices, 25 cts. 
a line; run of paper, 15 cts. a line; nonpareil 
type, 10 cts. a line. 



EXPRESS — Every evening except Sunday. 
Independent. Established 1906. The Denver 
Express Publishing Co., publishers. Subscrip- 
tion, $3; sworn detailed average circulation 
for year 1913, 19,824*; 8 pages, 8 columns; 
length of columns, 22 in.; width, 2 in. Can 
use matrices. Office, 1445 Cherokee Street. 

Advertising rates, agate, 6 cts. a line; full 
position, 7 cts. a line; 2,500 lines, 5 V^ cts.; 
full position, 6V2 cts.; 5,000 lines or more, 
within one year, or not less than 6 in. per 
week for 52 weeks, 5 cts. a line; full posi- 
tion, 6 cts. a line. Classified. Ic. per word. 
Resorts, publishers, schools and colleges, 5 cts. 
a line. 



FIELD AND FARM — Every Saturday. 
Agricultural and Live Stock. Established 
1885; Lute M. Wilcox, publisher. Subscrip- 
tion, $2; claimed average circulation for year 
1913, 32,729; 16 pages, 4 columns; length 
of columns, 13 in.; width, 2^4 in. Forms 
close Wednesday preceding. Office, 1516 
Arapahoe Street. 

Advertising rates, agate, 12 cts. a lijie, flat; 
preferred position, 25% extra. Classified, 
2 cts. a word. Reading notices, 25 cts. pe-r 
count line. For combination rates «tee. As,- 
sociated Farm .Papers, Chicago, 111. 



NELSON CHESMAN & CO.'S RATE BOOK. 



25 



COLORADO 



GREAT DIVIDE— Weekly of Post, which 



HARPOON — Monthly (1st). Postal em- 
ployes. Established 1910. Urban A. Walter, 
editor and publisher. Subscription, $1 ; 
claimed average circulation for year 1913, 
12,133; 16 pages, 4 columns; length of col- 
umns, 13 in.; width, 2% in. Cannot use 
matrices. Forms close 22nd. 

Advertising rates, minimum one inch, $1.25; 
50 in., within one year, $1.20; 100 in., $1.15; 
150 in., $1.10; 200 in., $1.05; 300 in., or 
more, $1 an inch. 



HEROLD— Every evening except Saturday 
and Sunday, and SUNDAY morning, also 
WEEKLY, Saturday. German. Independent. 
Established 1870. German Printing and Pub- 
lishing Co., publishers. Subscription, daily, 
$6; weekly. $2; claimed average circulation 
for year 1913. daily, 7,500; weekly. 14.500; 
daily, 4 to 8 pages; Siinday, 16 pages; 
weekly, 12 pages, all editions. 7 columns; 
length of columns, 21% in.; width, 2\:> in. 
Office, 1328 Lawrence Street. 

Advertising rates, daily or weekly. 70 cts. 
an inch. Sunday, 84 cts. an inch. Readers, 
10 cts. a line. 



MINER'S MAGAZINE — Every Saturday. 
Socialist. Established 1900. Western Feder- 
ation of Miners, publishers. Subscription, 
$1 ; claimed average circulation, for year 
1913, 7,800; 16 pages, 2 columns; length of 
columns, 9 in. Can use matrices. Office, 
Railroad Building. 

Advertising rates on application. 



MINING INVESTOR — Every Monday. Min- 
ing. Established 1895. The Mining Investor 
Publishing Co., publishers. Subscription, $1. 
Circulation — not given by publisher; 32 
pages, 3 columns; length of columns, 11 in.; 
width, 16 ems. Forms close Thursday pre- 
ceding. Office, 1840-46 California Street. 

Advertising rates, $2.50 an inch; per page, 
$75; special rates for 3 in., or more, each 
issue, for one year. 



MINING RECORD — Every evening except 
Sunday. Mining. Established 1889. Union 
Printing Co., publishers. Subscription, $5; 
circulation — not given by publisher; Satur- 
day edition only, $2; daily, 4 to 12 pages; 
Saturday, 8 to 24 pages, 7 columns ; length 
of columns, 22 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, daily, 50 cts. an 
inch; Saturday edition, $1.50 an inch. Dis- 
count on 100 in., or more, and for specified 
time contracts. 



MOTOR FIELD — See Chicago, 111. 



NATIONAL FOOD AND COOKERY — 
Monthly (15th). Home and Hotel Practical 
Cookery. Established December, 1913. J. 



COLORADO 



C. Lehner, editor and publisher. Subscrip- 
tion, $3. Circulation — not given by pub- 
lisher; 16 pages, 2 columns; length "of col- 
umns, 101/4 in.; width, 3% in. Can use 
matrices. Forms close 22nd. Office, 528 
Fourteenth Street. 

Advertising rates, full page, $50; smaller 
space, down to /u page, pro rata. 

See advertisement on page 496. 



OUTDOOR LIFE — Monthly (25th). Sports. 
Established 1897. Outdoor Life Publishing 
Co., publishers. Subscription, $1.50; claimed 
average circulation for year 1913, 55,750; 
148 pages, 2 columns; length of columns, 8 
in.; width, 2^/2 in. Forms close 5th pre- 
ceding month. 

Advertising rates, agate, 7 lines, or more, 
35 cts. a line; Vs page one time, $8.75; Y4, 
page, $17.50; V2 page, $35; one page, $70. 
Discounts, 5% on si.x months; 10% on one 
year or 3 pages or more to be used within one 
year. Special position, 25% extra. 



POST- — Every evening except Sunday. 
SUNDAY MORNING and THE GREAT DI- 
A'lDE. WEEKLY. Tuesdays. Independent. 
Estal)lislied 1893. The Post Printing and 
Publishing Co., publishers. Subscription, 
$7.80, including daily and Sunday. Weekly, 
35 cts.; sworn average circulation for year 
1913, daily, 62,000* net paid; Sunday, 90,- 
955* net paid; weekly, for same period, 
guaranteed average circulation, exceeding 
115,000*; daily, 12 to 24 pages; Sunday, 
48 or more pages; weekly, 8 to 12 pages, 
7 columns; daily and Sunday, 7 and 8 col- 
umns; length of columns, 21 1/2 in.; width, 
2I0 in. Forms close (for weekly edition), 
Saturday preceding date of issue; for Sun- 
day Magazine, Tuesday. Can use matrices. 

Advertising rates, daily, agate, 10 lines or 
more, 9 cts. a line; Sunday, 12 cts. a line; 
Sunday Magazine, 20 cts. a line (minimum 
space, 7 lines). Position, 15, 25, 33% and 
50% e.xtra. Double column advertisements 
must be at least 20 lines deep, three columns, 
80 lines deep; four columns, 100 lines deep 
and five or more columns, 150 lines deep. 
Classified, daily or Sunday, ordinary, 7 V2 cts. 
a line. Personals, 15 cts. a line. Medical, 10 
cts. a line (minimum space, 2 lines). Resorts, 
10 cts. a line; automobile, correspondence and 
other schools, instruction, for sale, etc., 7i/i 
cts. a line. Reading notices, daily or Sunday, 
40 cts. per count line; telegraphic readers, 
$1.25 per line. Weekly, display, 30 cts. a line, 
flat. Reading notices, 40 cts. a line, flat. 
Classified, 3 cts. a word. 



RECORD-STOCKMAN — Everv evening ex- 
cept Sunday, and WEEKLY (Thursday edi- 
tion of daily). Established 1889. Record- 
Stockman Publishing Co., publishers. Sub- 
scription, daily, $3; weekly, $1. Claimed 
average circulation for 1913. daily, 18,961: 
weekly, 26.113; daily, 4 pages; weekly, 8 
pages, 7 columns; length of columns, 22 ^/^ 



26 



NELSON CHESMAN & CO.'S RATE BOOK. 



COLORADO 



COLORADO 



in.; width, 214 in- Can use matrices. OiRce. 
1824-1828 Curtis Street. 

Advertising rates, daily, 8 cts. a line; on 
contract, 4 cfs. a line, flat; weekly, 10 or 5 
cts. a line, flat. Reading notices, first page, 
25 cts. a line; other pages. 20 cts. a line. 



ROCKY MOUNTAIN MAGAZINE — Month- 
ly. Mail Order. Established 1903. The Rocky 
Mountain Magazine Co., publishers. Subscrip- 
tion, 25 cts.; claimed average circulation for 
year 1913, exceeding 60,000; 16 pages, 4 
columns; length of columns, ISVz in.; width, 
21/^ in. Can use matrices. Forms close 18th 
preceding month. Office, Railway Exchange 
Building. 

Advertising rates, agate, 25 cts. a line. 
Reading notices, 40 cts. a line; 10% discount 
on M page; 20% on V2 page; 30% on full 
page. 



ROCKY MOUNTAIN NEWS — Every morn- 
ing including SUNDAY. Independent. Estab- 
lished 1859. Subscription, daily, $7; Sunday, 
$2.50; sworn average circulation for six 
months prior to April 1, 1914, daily, 43,429* 
net paid; Sunday, 67,029* net paid; daily, 
16 pages; Sundays, 68 pages or more, 8 col- 
umns; length of columns, 20 in.; width, 2 V4 
in. Can use matrices. Office, Seventeenth 
and Welton Streets. 

Advertising rates, agate, daily, 7V2 cts.; 
Sunday, 10 cts. a line, flat. Special positions 
(minimum 50 lines deep), 10, 20, 25 and 50% 
extra. Reading notices, 30 cts. per count 
line; pure reading, 50 cts. a line; telegraphic 
readers, $1 a count line. Classified, wants, 
for rent, for sale, business opportunities or 
real estate, 5 cts. a line; all other classifica- 
tions, 7V^ cts. a line. 

See advertisement on page 441. 



SHAFFER GROUP — See advertisement on 
page 441. 



SVENSK AMERIKANSKA WESTERN — 
Every Thursday. Swedish. Republican. Estab- 
lished 1888. The Swedish Printing Co., pub- 
lishers. Subscription, $1.50; circulation — 
not given by publisher 12 pages, 7 columns; 
length of columns, 21% in.; width, 2% in. 
Office, 611 Seventeenth Street. 

Advertising rates, di.splay, 50 cts. an inch; 
position extra. Reading notices, 10 cts. a line. 



TIMES — Every evening except Sunday. 
Independent. Established 1872. Denver 
Times Printing and Publishing Co., pub- 
lishers. Sworn average circulation for six 
months prior to April 1, 1914, 22,895* net 
paid; 10 to 12 pages, 8 columns; length of 
columns, 20 in.; width, 2^6 in. Can use 
matrices. 

Advertising rates, agate, 6 cts. a line, flat. 
Preferred positions, 10, 20, 25 and 50% 
extra. Heading notices, 30 cts. a count line; 



pure reading notices, 50 cts. a line; tele- 
graphic readers, $1 a line. Classified, 5 cts. 
a line. 

See advertisement on page 441. 



WESTERN FARM LIFE— Monthly (1st). 
Agricultural, Fruit and Stock. Established 
1910. Western Farm Life Publishing Co., 
publishers. Subscription, $1 ; circulation, 
guaranteed, 50,000; 40 pages, 3 columns; 
length of columns, 9% in; width, 2% in. 
Can use matrices. Forms close first, 22nd; 
last, 25th of month preceding. Office, 1828 
Curtis Street. 

Advertising rates, agate, 30 cts. a line; 6 
consecutive insertions or 250 lines, used 
within one year, 25 cts. a line. 



WESTERN POULTRY WORLD — Monthly 
(15th). Poultry. Established 1902. Western 
Poultry World Publishing Co., publishers. 
Subscription. 50 cts.; claimed average cir- 
culation for year 1913, 10,000; 24 to 42 
pages, 3 columns; length of columns, 10 in.; 
width, 2\i in. Forms close 5th of month 
preceding date of issue. Office, 665 Gas and 
Electric Building. 

Advertising rates, $1.50 an inch, with dis- 
count for space. 



FORT MORGAN — Population 2,800. On 2 
railroads. In farming and grazing region; 
excellent sheep feeding district. 



COLOR.^DO FARMER — Semi-monthly (1st 
and 15th). Agricultural. Established 1911. 
R. B. Spencer, publisher. Subscription, $1. 
Claimed average circulation for year 1913, 
12,500; 24 pages, 4 columns; length of col- 
umns, 13 in.; width, 2% in- Forms close 
five days before date of publication. 

Advertising rates, agate, 10 cts. per line. 
Discount on 6, 12 or 24 insertions, 5, 10 or 
15% respectively. 



PUEBLO — Population 44,395. Altitude, 4,650. 
5 transcontinental railroads; leading manu- 
facturing city and commercial center of 
Southern Colorado, with the largest freight 
tonnage of any city west of the Mississippi 
river. Capitol of the largest irrigated 
area in the world. Thoroughly modern 
and up-to-date city. Said to be the 
finest climate in the world and is an ideal 
place for health. Huge deposits of iron 
ore, limestone, coal, etc. In the vicinity of 
several smelting works, including the largest 
in the world; foundries, machine and boiler 
shops; Colorado Fuel and Iron Co. employs 
more than 5,000 men in mining iron and 
steel making. $1,000,000 monthly pay roll, 
with an annual output of $55,000,000.00 
from the various factories. Bank clearings 
during 1913, $35,786,414.11. 



NELSON CHESMAN & CO.'S RATE BOOK. 



27 



COLORADO 



COLORADO 



CHIEFTAIN — Every morning, including 
SUNDAY. Independent Republican. Estab- 
lished 1862. The Chieftain Publishing and 
Holding Co., publishers. Subscription, daily, 
$7; Sunday, $2; sworn average circulation 
for six months prior to April, 1914, 11,142* 
net paid; 10 to 32 pages, 7 columns; length 
of columns, 20 in.; width, 2 Vg in. Can use 
matrices. 

Advertising rates, daily, or Sunday, agate, 
per line, one insertion, 7 cts.; 7 to 12 times, 
6 cts. per line; 13 to 25 times, 5% cts. per 
line; 26 to 50 times, 5 cts. a line; 51 to 100 
times, 4% cts.; 101 times or more, 4 cts.; 
open space within one year, 1,000 lines, 6 cts. 
a line; 2,800 lines, 5^ cts.; 4,900 lines, 5 cts. 
7,000 lines, 'iVz cts.; 10,000 lines or more, 4 
cts. a line. Position, 121/^ and 25% extra. 
Reading notices, 20 cts. a line, with discount 
on 500 lines and over. Classified, Ic. a word. 

See advertisement on page 477. 



STAR-JOURNAL — Every evening except 
Sunday and SUNDAY MORNING. Independ- 
ent Democratic. Established 1901. Star- 



Journal Publishing Co., publishers. Subscrip- 
tion, daily, $6; sworn average circulation for 
six months ending March 31, 1914, daily, 10,- 
457; Sunday, 11,854; 10 to 16 pages, 7 
columns; length of columns, 21 in.; width, 
2 Va in. Can use matrices. 

Advertising rates, agate, 4 cts a line; 5,000 
lines, 3 cts.; 10,000 lines or more, 2^/^ cts. a 
line; preferred positions, 25% extra. 
Classified, Ic. a word. Reading notices, 25 
cts. a count line. 

See advertisement on page 442. 



UNIONE (L') — Every Friday. Italian. In- 
dependent. Official organ "Columbian Federa- 
tion" of Italo- American Societies. Established 
1897. Hector Chiariglione, proprietor. Sub- 
scription, $2; claimed average circulation for 
year 1913, 16,250; 8 pages, 6 columns; length 
of columns, 20 in.; width, 2 '/4 in. 

Advertising rates, 1 to 10 in., $1.50 an inch 
per month; 10 to 20 in., $1.25; over 20 in., 
$1 an inch per month. Reading notices, 10 
cts. a line each insertion ; 10% discount on 
yearly contracts. 



CONNECTICUT 



ANSONIA— Population 15,152. On Nauga- 
tuck River and N. Y., N. H. and H. R. R. 
Industries include manufacture of machin- 
ery, copper, brass, iron, electrical goods, 
webbing. Annual value of manufactured 
products, $20,088,269.00. 



SENTINEL — Every evening except Sun- 
day. Independent. Republican. Established 
1871. Emerson Publishing Co., publishers. 
Subscription, $5 ; sworn average circulation 
for year ending March 31, 1914, 5,100*; net 
paid; 8 to 20 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 21 cts. per inch, flat. 
Preferred position, 10 and 25% extra. Read- 
ing notices, 15 cts. per line each insertion; 
first page, 50 cts. per line. 



BRIDGEPORT — Population 102,054. On Long 
Island Sound. (Daily steamboats to and 
from New York) and N. Y., N. H. & H. R. 
R. Port of entry, with big coasting trade; 
manufactures include sewing machines, 
textiles, embroidery, varnishes, cartridges, 
graphophones, compressed gas capsules, lock 
and ordnance works, also tap, die, carriage 
and hat factories, bronze, iron, brass and 
steel works and general hardware. Annual 
value of manufactured products, $65,609,- 
000,00. 



FARMER — Every evening except Sunday 
Democratic. Established 1855. The Farmer 
Publishing Co., publisher. Subscription, $6; 
sworn average circulation for year ending 
March 31, 1914, 11,223* net paid; 10 to 24 
pages, 7 columns; length of columns, 22 in.; 
width, 2 1/^ in. Can use matrices. 

Advertising rates, 5 cts. per line; 3,000 
lines, 3% cts.; 5,000 lines, 2i/^ cts.; 7,000 
lines, 1% cts. per line. Preferred position, 10 
and 25% extra. Classified, Ic. a word (mini- 
mum charge, 15 cts.). Reading notices, solid, 
30 cts. a line. 



HERALD — See Waterbury, Conn. 



POST — Every evening except Sunday and 
holidays. SUNDAY MORNING. Independent. 
Established daily, 1883. Post Publishing 
Co., publishers. Subscription, daily, $6; Sun- 
day, $2.50; sworn average circulation, for 
six months prior to April 1, 1914, 12,735* net 
paid; Sunday, 8,956; 16 to 32 pages (Sunday, 
36 to 48 pages), 8 columns; length of col- 
umns, 19% in.; width, 2 1/4 in. Can use 
matrices. 

Advertising rates, agate, daily, 4*^ cts. a 
line; 1,000 lines, 4 cts.; 2,000 lines, 3V2 cts.; 
3,500 lines, 3Vi cts.; 5,000 lines, 3 cts.; 7,000 
lines, 21^ cts. a line. Special position 10 or 
25% extra. Sunday display, 21/^ cts. a line, 
flat. Classified, Ic a word. Reading (marked) 



28 



NELSON CHESMAN & CO.'S RATE BOOK. 



CONNECTICUT 



CONNECTICUT 



10 cts. a line; pure readers, 25 cts. a line; 
telegraphic readers, body type, 50 cts. per 
count line. 



STANDARD — Every evening except Sun 
day. Republican. Established 1830. The 
Standard Association, publishers. Subscrip- 
tion, $6; claimed average circulation for year 
1913, 8,790; 12 to 24 pages, 7 columns; 
U-ngth of columns, 22 in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, 5 cts. a line; on 
yearly contract, 1.000 lines, 4 cts.; 2000 lines, 
3% cts.; 3500 line, 3 cts.; 5000 lines, 2 cts.; 
7,000 lines, 1% cts.; 10,000 lines, 1 1/^ cts. a 
line. A rebate of 2 cts. an inch on plate 
matter. Reading notices (adv. affixed) 30 cts. 
a line; telegraphic readers, 50 cts. a line. 
Classified, Ic. per word. 



TELEGRAM — Every morning except Sun- 
day. Independent. Established 1891. Tele- 
gram Publishing Co., publishers. Subscrip- 
tion, $6; sworn average circulation for first 
six months in 1914, 10,086* net paid; 12 to 
32 pages, 7 columns; length of columns, 21 
in.; width, 13 ems pica. Can use matrices. 

Advertising rates, $1 an inch; one week, 
$4; one month, $10; larger space, pro rata, e. 
o. d., % of daily rate. Open space within one 
year, 50 in., 50 cts. an inch. Classified. Ic. 
a word. Reading notices, 25 cts. a line; 
first and woman's page, $1. 



DANBURY — Population 23,502. On N. Y., N. 
H. & H. R. R. Principal industry is hat 
making in which are engaged about 40 large 
factories capitalized at $5,500,000 or more. 
Annual value of manufactured products, 
$10,318,000.00. 



NEWS — Every evening except Sunday. 
Wednesdav issue a combination of daily and 
weekly. Neutral. Established 1870. Flint & 
Smith, publishers. Subscription, daily, $5; 
sworn average circulation for year 1913, daily, 
6,092* net paid; weekly, 6,703* net paid; 
12 to 16 pages, 7 columns; length of columns, 
21%, in.; width, 2 Vg in. 

Advertising rates, daily and weekly (Wed- 
nesday edition of daily), plate matter, 16 ^/i 
cts. an inch each insertion; set matter, 211/5 
cts. an inch; next reading, plate matter, 17j^ 
cts.; set matter, 22% cts. an inch; full posi- 
tion, plate matter, 18^^ cts.; set matter, 23% 
cts. an inch. Minimum space for full position, 
3 in. Classified, Ic. a word; by the week, 3 
cts.; by the month, 10 cts. (minimum charge, 
25 cts.). Reading notices, 5 cts. a count line; 
on time contracts, figured on one inch basis, 
50% in addition to flat display rates. 



HARTFORD — Population 98,915. 2 railroads. 
Steamboat lines to New York. Banking and 
Insurance center; manufactures include 
firearms, automobiles, typewriters, rubber 
tires and hardware, tools, silver plate and 
electrical goods. A vast amount of capital 
js invested in life and fire insurance. Con- 



siderable tobacco trade covering the Con- 
necticut River Valley; seat of State Capitol, 
Trinity College and Deaf and Dumb Asylum. 
Annual value of manufactured product, 
$55,000,000.00. Bank clearings during the 
year 1913, $235,035,042.36. 



CATHOLIC TRANSCRIPT— Every Thurs- 
day. Catholic. Established 1876. Connecti- 
cut Catholic Publishing Co., publishers. Sub- 
scription, $1.50; sworn average circulation 
for nine months ending April 30, 1914, 
32,976*; 8 to 12 pages, 7 columns; length of 
columns, 21 in.; width, 21/3 in. Can use 
matrices. Office, 66 State Street. 

Advertising rates, $1 an inch; 50 in., 85 
cts.; 100 in., 75 cts.; 200 in., 65 cts.; 500 
in., 50 cts.; 1,000 in., 40 cts. an inch. Special 
positions extra. Classified, 25 words or less, 
25 cts. 



COURANT — Every morning including SUN- 
DAY, and SEMI-WEEKLY CONNECTICUT 
COURANT. Mondays and Thursdays. Re- 
publican. Established daily, 183G; weekly, 
1764. The Hartford Courant Co., publishers. 
Subscription, daily, $8; Sunday, $2.50; 
claimed average circulation for year 1913, 17,- 
033, semi-weeklv, $1 ; claimed average cidcu- 
lation for 1913. 6,250; daily, 20 to 28 pages. 7 
columns; semi-weekly, 8 to 12 pages; length 
of columns, 21 in; width, 2% in. Can use 
matrices. Office, 66 State Street. 

Advertising rates, daily or Sunday, agate. 
8 cts. a line; 6 times or 1,000 lines, on yearly 
contract, 7 cts.; 12 times or 2,000 lines 6 cts.; 
26 times, 5V2 cts.; 3,000 lines, 5 cts.; 52 
times, 41^ cts.; 78 times or 4,000 lines, 4 
cts.; 104 times or 5,000 lines. 3 1/2 cts.; 156 
times, 3 cts.; 312 times. 2'^ cts. a line. 
Preferred positions, 15 and 25% extra. Clas- 
sified, 8 cts. a line with time discounts. Read- 
ing notices, 50 cts. per line; telegraphic 
readers, $1 a line. Business notices, non- 
pareil, 20 cts. a line. SEMI-WEEKLY, 8 
cts. a line; 4 times, 7 cts.; 8 times, 6 cts.; 
13 times, 51/2 cts.; 16 times, 5 cts.; 26 times, 
41/0 cts.; 39 times, 41/8 cts.; 52 times, 3% 
cts"; 78 times, 3% cts.; 104 times, 3 cts. 
Open space, reading notices and classified, 
same as daily. 



GLOBE — Every Sunday. Established 1876. 
Globe Publishing Co., publishers. Subscrip- 
tion, $2.50; sworn detailed average circula- 
tion for six months ending February, year 
1914. 15,390*; 32 to 48 pages, 7 columns; 
length of coliiiinis. 20 in.; width, 2 Vs in. Can 
use matrices. Office, 12 Central Row. 

Advertising rates, one time, 8 cts. per line; 
to be used within one year, 2,500 lines, 4 
cts.; 5,000 lines. SVz cts.; 10,000 lines, 3 
cts. a line. Reading notices, 40 cts. a line; 
100 lines or more, within one year, 35 cts. 
a line. Classified, Ic. a word. 



POST — Every evening except Sunday, and 
SUNDAY MORNING. Independent. Estab 



NELSON OHESMAN & CO.'S RATE BOOK. 
CONNECTICUT , CONNECTICUT 



29 



lished, daily, 1856; Sunday, 1908. Evening 
Post Association, proprietors. Subscription, 
daily, $3; circulation — not given by pub- 
lishers; Sunday, $2.50; daily, 10 and 20 
pages; Sunday, 28 pages, 7 columns; length 
of columns, 22 in.; width, 2% in. Can use 
matrices Office, 23 Asylum Street. 

Advertising rates, daily, and Sunday, $1 an 
inch; open space, within one year, 500 lines, 
4 cts. a line; 2.000 lines, 21/3 cts. ; 3,500 
lines, 2Vi cts.; 5,000 lines, or more, 2 cts. a 
line. Preferred position, 10 and 25% e.xtra. 
Classified, Ic. a word (minimum charge, 25 
cts.). Reading notices, 20 cts. per count line; 
telegraphic readers, 25 cts. a line. 



TIMES — Every afternoon except Sunday. 
Democratic. Established 1841. Burr Print- 
ing Co., publishers. Subscription, daily, $8; 
sworn detailed average circulation for year 
1913, 23,165* net; 16 to 32 pages. 7 columns; 
length of columns, 22 in.; width, 2^'^ in. 
Office, 716 Main Street. 

Advertising rates, agate, 8 cts. a line; 13 
times, 7 cts.; 26 times, 6 cts.; 52 times, 5 
cts.; 104 times, 4 cts. E.xtra space pro rata 
on fixed contract space of 28 lines or more. 
Preferred position, 15 and 25% extra. Open 
space, within one year, 1,000 lines, 7 cts. a 
line; 2.000 lines, 6 cts.; 3,000 lines, 5 cts.; 
5,000 lines, 4 cts. Classified, Ic. a word for 
two consecutive insertions. Local notices, 20 
cts. a line, with discount on 500 lines and 
over. Reading notices ("adv." attached), 50 
cts. a line. 



MEEIDEN — Population 27,265. On N. Y., N. 
H. & H. R. R. Manufactures gas fixtures, 
builders and saddlery hardware, fire-arms, 
organs, clocks, cutlery, sleigh bells, bronze 
and brass goods, silver plate and britannia 
ware; one concern alone employs several 
thousand men. Seat of State Reform School. 



first page, 25 cts. per count line. Classified, 
V2C- a word (minimum charge, 10 cts.); 2 V& 
cts. per word, per week ; if of a business 
character, Ic. a word (minimum charge, 50 
cts.). 

RECORD — Every morning except Sunday. 
Republican. Established 1860. The Repub- 
lican Publishing Co., publishers. Subscrip- 
tion, $6; sworn average circulation for six 
months prior to April 1, 1914, 7,000*; 12 to 
16 pages, 7 columns; length of columns, 20 
inches; width, 2% in. Can use matrices. 

Advertising rates, e. o. d. or 2 t. a. w. 
plate matter, 1 inch, one time $1 ; one week, 
$3; one month, $9.10; three months. $19.50; 
six months, $32.76; one year, $56.16; 1 t. a. 
w. 50 per cent additional. Open space, 100 
in. within one year, 50 cts. an inch. 250 in. 
35 cts. an inch; 500 in. 25 cts.; 700 in, or 
more, 21 cts. an inch; composition, 7 cts. an 
inch extra. Financial, $1 an inch first inser- 
tion, 50 cts. an inch each subsequent inser- 
tion; mail order, automobiles, rail roads, 
steam ships, publications, hotels, resorts. 
schools and colleges, 35 cts. an inch. Pre- 
ferred position. 10 and 20 per cent extra. 
Classified, wants, for sale, etc., i/^c. a word 
(minimum charge, 10 cts.). Reading notices, 
15 cts. a line, first time; 2 or more inser- 
tions, 13 cts. a line; first page, 25 cts. per 
count line; pure news matter (8pt.), 25 cts. 
a line. 



JOURNAL — Every evening except Sunday. 
Independent. Established 1886. The Journal 
Publishing Co., publishers. Subscription, $8; 
sworn average circulation for six months prior 
to April 1, 1914, 7,000* net paid; 12 to 24 
pages, 7 columns; length of columns, 19% 
in.; width, 2% in. Can use matrices. 

Advertising rates, e. o. d., or 2 times a 
week, plate matter, one inch, one time, $1; 
one week, 50 cts. an inch per time; one 
month, 35 cts.; three months, 25 cts.; six 
months, 20 cts.; one year, 18 cts. an inch 
each insertion; 1 time a week, 50% additional. 
Open space, 100 in., 50 cts. an inch; 200 in., 
42 cts.; 350 in. within one year, 35 cts.; 500 | 
in., 25 cts.; 700 in., 21 cts.; 1,000 in., 20 cts. j 
an inch. Composition, 7 cts. an inch extra; I 
preferred position, 10 and 20% extra. Finan- 
cial, publishers, hotels, resorts, schools and 
colleges, 35 cts. an inch. Reading notices, 20 
cts. a line; two or more insertions, 18 cts.; | 



MIDDLETOWN — Population 20,749. On N. 
Y., N. H. & H. R. R. Manufactures in- 
clude plated and enameled ware, hardware, 
typewriters, cotton, silk, woolen, web and 
rubber goods, pump and other hydraulic 
machinery. Seat of Berkeley Divinity 
School, Wesleyan University, and here also 
are located the State General Hospital for 
Insane and Industrial School for girls. 



PENNY PRESS. — Every evening except 
Sunday. Independent. Established 1884. C. 
B. & G. E. King, publishers. Subscription, $3; 
sworn average circulation, for six months 
prior to April 1, 1914, 8,440* net paid; 8 to 
12 pages, 7 columns; length of columns, 21 
in. ; width 2Va in. 

.\dvertising rates, electrotyped matter, con- 
tinuous insertions, daily, 1 to 4 in., $1 an 
inch per time; set matter, $1.10 per inch; 5 
in., electrotyped matter, 80 cts. an inch; 10 
in., 57% cts.; 20 in., 44 cts.; 100 in., 33^ 
cts.; 300 in., 25 cts.; 500 in., 20 cts.; 1,000 
in., 18 cts. an inch. For e. o. d. add % to 
above rates. Reading notices, 10 cts. per 
count line. Classified, 2V2 cts. a line (mini- 
mum charge, 10 cts.) ; three insertions, 2 cts. 
a line. 



NEW BRITAIN— Population 43,916. N. Y., 
N. H. & H. R. R. Manufacturers knit goods, 
carpenters' tools, cutlery, locks, jewelry, 



Anybody with money can advertise, but to advertise successfully necessitates 
experience, judgment and discrimination, these three: Nelson Chesmau & 
Company. 



30 



NELSON CHESMAN & CO.'S RATE BOOK. 



CONNECTICUT 



builders, cabinet and harness hardware; 31 
factories in all with a total capital stock 
of $13,000,000.00 and an annual pay roll 
of $10,000,000.00; one institution alone 
employs more than 6,000 men. Seat of 
Connecticut State Normal School. Annual 
value of manufactured products, $25,000,- 
000.00. 



HERALD — Every evening e.xcept Sunday, 
Independent. Established 1876. Herald Pub- 
lishing Co., publishers. Subscription, $7 ; 
sworn average circulation for six months prior 
to April 1, 1914, 5,615* net paid; 10 to 16 
pages, 7 columns; length of columns, 19% in.; 
width, 2% in- Can use matrices. 

Advertising rates, 50 cts. an inch; 3 times, 
40 cts.; 6 times, 30 cts.; 18 times, 25 cts.; 
26 times or 100 in. within one year, 20 cts.; 
200 in., 18 cts.; 52 times or 500 in., 15 cts; 
312 times, or 1,000 in., 12 cts. an inch. Spe- 
cial positions 20 and 25% e.xtra. Reading no- 
tices, 10 cts. a line. Classified, Ic. per word. 



PRZEWODNIK KATOLTCKI. — (Polish). 
Every Friday. Catholic. Established 1907. 
Rev. L. Bojnowski, publisher. Subscription $2 ; 
claimed average circulation for year 1913, 
4,600; 52 pages, 2 columns; length of col- 
umnns, 9. in.; width, 3% in. Forms close 
Saturday morning. 

Advertising rates, one inch one week, $1; 
two weeks, $1.50; three weeks, $1.75; one 
month, $2; three months, $5; six months $9; 
one year, $15 with discounts for additional 
space. Reading matter 12 cts. a line; local 
notices, 15 cts. a line; local news, 20 cts. a 
line. Classified, same as display. 

Translations made — English to Polish or 
Polish to English. 



CONNECTICUT 



RECORD — Every evening except Sunday. 
Republican. Established 1856. James L. 
Doyle publisher. Subscription, $3 ; sworn aver- 
age circulation for six months prior to 
April, 1914, 5,876; 6 to 10 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. 

jVdvertising rates, 30 cts. an inch; 100 in., 
on yearly contract, 25 cts.; 500 in., 20 cts.; 
1,000 in., 15 cts. an inch. Composition, 5 cts. 
an inch additional. Preferred position, 10 and 
25% extra. Reading notices, 10 cts. a line; 
local news readers, 25 cts. a line. Classified, 
Ic. per word. 

NEW HAVEN — Population 133,605. On N. 
Y,. N. H. & H. R. R. Most important 
manufacturing and commercial city and 
port of entry for a very large foreign trade; 
more than 800 establishments are located 
here; manufactures include carriage, rub- 
ber goods, musical instruments, fire-arms, 
clocks, jewelry, needles and a variety of 
iron and steel goods. Seat of Yale Univer- 
sity, including Peabody Museum, Yale 
School of Fine Arts, also Hopkins Gram- 
mar School. Annual value of manufactured 
products, $58,000,000.00. Bank clearings 
during 1913, $161,386,305.13. 



CONNECTICUT FARMER AND NEW 
ENGLAND FARMS — Every Saturday. Agri- 
cultural. Established 1846. The Connecticut 
Farmer Co., publishers. Subscription, $1; 
claimed average circulation for year 1913, 
10,000; 16 pages, 4 columns; length of col- 
umns, 13 in.; width, 2% in. Office, 206 
Meadow Street. 

Advertising rates, agate line, 7 cts., flat. 
Reading notices, 15 cts. per line. 



JOURNAL-COURIER — Every morning ex- 
cept Sunday. Independent. Established 1766. 
Carrington Publishing Co., publishers. Sub- 
scription, $6; sworn detailed average circu- 
lation for year 1913, 12,727* ; 16 to 24 pages, 
7 columns; length of columns, 21 in.; width 
21-^ in. Can use matrices. 

Advertising rates, agate 5 cts. a line; 
1,000 lines witliin one year, 4 cts.; 2,000 
lines, 3 cts.; 3,000 lines, 21/2 cts. Position, 

15 and 25% extra. Classified, Ic. a word; 4 
cts. a word for 10 insertions. Reading no- 
tices, 30 and 40 cts. a line; telegraphic read- 
ers, 50 cts. per count line. 

REGISTER — Everv evening, except Sun- 
day. SUNDAY MORNING. Independent. 
Established 1812. New Haven Register, pub- 
lishers. Subscription, daily $6; (Sunday, $2) ; 
sworn detailed average circulation for year 
1913, daily, 19,236*; Sunday, 15,630*; daily, 

16 to 28 pages; Sunday, 32 to 64 pages, 7 
columns; length of columns, 21% in.; width, 
21/8 in. Can use matrices. OfRce, 86-96 Crown 
Street. 

Advertising rates, daily, nonpareil, for 3 
in. or less, per inch, one time $1.20; one 
week, $3.70; one month, $12; three months, 
$26; six months, $48; one year, $84; from 4 
to 10 in., one time, $1.20 an inch; one week, 
$3.70; one month, $12; three months. $24; 
six months, $42; one year, $72. Double col- 
umn, when less than 5 in. deep, 25% extra; 
e. 0. d., % ; two times a week, V2 ; one time 
a week, % of regular daily rates. Open space 
used within one year, 100 in., 80 cts. an inch; 
200 in., 75 cts.; 350 in., 60 cts.; 500 in., 55 
cts.; 1,000 in., 50 cts.; 1,500 in., 45 cts. an 
inch. Double column advertisements must be 
at least 2 in. deep. Classified, Ic. a word, 
one week (7 times), 5 cts. a word (minimum 
10 words). Reading notices, daily or Sun- 
day, 25 cts. per line; 500 lines or more in 
one year, 20 cts. a line; pure reading, daily 
or Sunday, 30 cts. a line. Sunday only, dis- 
plav, 1 inch, one time, $1.50; one month, 
$3.75; three mouths, $9; six months, $14; 
one year, $24. 

V 

TIMES-LEADER — Every evening except 
Sunday. Independent. Established 1892. The 
Times Publishing Co., publishers. Subscrip- 
tion, $3; sworn average circulation three 
months ending June, 1914, 10,615 net paid; 
12 to 16 pages. 7 columns; length of columns, 
21% in.; width, 2% in. Can use matrices. 
Office, 61-63 Orange Street. 

Advertising rates, agate, 5 cts. a line; 
1,000 lines within one year, 4 cts.; 3,000 
lines, 3V2 cts.; 5,000 lines, 3 cts. a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



31 



CONNECTICUT 



Position, 25% extra. Classified, Ic. a word. 
Pure reading, 30 cts. per count line. Tele- 
graphic readers, 50 cts. a line. 
See advertisement on page 431. 



UNION — Everv evening except Sunday, 
and SUNDAY MORNING. Democratic. Es- 
tablished 1873. New Haven Union Co., puu- 
lishers. Subscription, daily, $3 ; Sunday, 
$1.50; sworn average circulation for 1913, 
daily, 18,286*; Sunday, 10,725*; daily, 10 
to 28 pages, Sunday, 28 to 58 pages, 7 col- 
umns; length of columns, 20 in.; width, 2 1/^ 
in. Can use matrices. Office, 80 Center Street. 

Advertising rates, agate, daily or Sunday, 
6 cts. a line; 1000 lines or 52 times, on yearly 
contract, 5 cts.; 3,500 lines or 104 times, 4 
cts.; 7.000 lines or 156 times, 3 cts. a line. 
Mail order, steamships, schools, resorts, finan- 
cial, books and publishers, 3 cts. a line, flat. 
Special position, 15 or 25% extra. Classified, 
Ic. a word (minimum, 15 words.) Reading 
notices, nonpareil, 20 cts. a line; body type, 
lirst page, $1; inside pages, 50 cts. a count 
line. . 

YALE ALUMNI WEEKLY — Every Fri- 
day, from September to .June, inclusive. Edu- 
cational. Established, 1891. Yale Publish- 
ing Association, publishers. Subscription, $3 ; 
claimed circulation for year 1913, 7,800; 24 
to 32 pages, 2 and 3 columns; length of col- 
umns, 8% in.; width, 3% and 2% in. 

Advertising rates, nonpareil, $2 an inch; 
per page, 50; %, ^ and V2 pages pro rata; 
outitide back cover, $75; 40% discount on. 

40 insertions. 



NEW LONDON — Population 10,659, 2 rail- 
roads and steamer lines. An important sum- 
mer resort. Port of entry with fine harbor; 
has ship yards and also manufactures 
woolen, sewing silk, brass tubing, elec- 
trical specialties, bed comfortables machines, 
machinery, hardware, printing presses, boil- 
ers and cotton gins. 



DAY — Every evening, except Sunday. Re- 
publican. Established 1881. Day Publishing 
Co., publishers. Subscription, $6 ; sworn de- 
tailed average circTilation for year 1913, 
7,743*; 12 to 16 pages, 8 columns; length 
of columns, 21i,4 in.; width, 2 1^ in. Can 
use matrices. 

Advertising rates, $1 an inch; 50 in., 50 
cts.; 100 in., 40 cts.; 200 in., 35 cts.; 300 
in., 30 cts.; 400 in., 27 cts.; 500 in., 24 cts.; 
750 in., 22 cts.; 1,000 in, 20 cts. an inch. 
Composition, 10 cts. an inch extra. One inch, 
one time, $1; one week, $3.50; one month, 
$10; three months, $20; six months, $32; 
one year, $52; e. o. d., % of daily rates. 
Reading notices, 20 cts. a line. Classified, 
24 words, 35 cts. for three times. 



NORWICH — Population 20,367. On Thames 
River and 2 railroads. Has good water 
power, compressed air plant, large cotton 
mills and several fire-arms factories. Prin- 



CONNECTICUT 



cipal products consist of woolen, velvet, 
cotton goods, corks, rubber goods, paper, 
locks, thermos bottles, stoves, trunks, but- 
tons and cast iron. 52 manufacturing in- 
dustries, employing 4,411 men and paying 
in wages $3,640,000.00 annually. Annual 
value of manufactured products, $15,050,- 
000.00. 



BULLETIN — Every morning except Sun- 
day. Republican. Established 1858. William 
H. Oat, publisher. Subscription, daily, $6; 
sworn detailed average circulation for year 
1913, 8,547*; 8 to 12 pages, 8 columns; 
length of columns, 21 1/^ in. 

Advertising rates, agate 7 Vi cts. a line; on 
contract, 13 times or 1000 lines, 5 cts.; 2,000 
lines 4 cts. 52 times or 3,000 lines, 3 cts.; 
104 times or 5,000 lines, 214 cts.; 10,000, 
1 8/10 cts. a line. Special position, 25% 
extra. Classified, 5 cts. a line. Readers, 25 
cts. a count line; among announcements, 15 
cts. a line. 

WATERBURY — Population 73,141. On N. 
Y., N. H. & R. R. Manufactures more than 
half of all the brass goods of the country; 
large factories of brass, copper goods, Uer- 
man silver, wire, silver plate, lamp trim- 
mings, percusion caps, files, pins, suspen- 
ders, pearl goods; also clocks and watches. 



AMERICAN — Every evening, except Sun- 
day. Independent. Established 1844. Ameri- 
can Printing Co., publishers. Subscription, 
$8; claimed average circulation for year 1913, 
7,300; 12 to 16 pages, 7 columns; length of 
columns, 211/^ in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 1 inch minimum, 
one time, $1; two times, 75 cts.; one week, 
55 cts., one month, 29 cts.; three months, 
22 cts.; six months, 20 cts.; twelve months, 
15 cts. an inch; on contract, 150 in., 50 cts.; 
250 in., 40 cts. an inch; 500 in., 33 cts.; 
1,000 in., 25 cts. an inch. Position, 15 and 
331/3% extra. Classified, 25 words, or less, 
25 cts. Reading notices, 20 cts. a line. 



DEMOCRAT — Every evening except Sun- 
day, Democratic. Established 1881. Water- 
bury Democrat (Inc.), publishers. Subscrip- 
tion, $5; sworn average circulation for six 
months prior to October, 1913, 4,482* net 
paid; 10 to 20 pages, 7 columns; length of 
columns, 21 in.; width, 2 V4 in. Can use 
matrices. 

Advertising rates, transient, 75 cts. per 
inch; 50 in. on yearly contract, 50 cts. per 
inch; 100 in., 40 cts.; 250 in., 35 cts.; 500 
in., 25 cts.; 1,000 in. or more, 20 cts. Com- 
position, 5 els. an inch additional. Reading 
notices, local, 25 cts. a line, run of paper, 
15 cts. a line. 



HERALD — Also Bridgeport HERALD. 
Known as the two Heralds. Every Sunday. 
Independent. Established 1888. F. R. Swift 
Estate, publishers. Subscription, $2; claimed 



32 



NELSON CHESMAN & CO.'S RATE BOOK. 



CONNECTICUT 



CONNECTICUT 



pombiiied, average circulation, for year 1913, 
25,493; 16 pages, 7 columns; length of col- 
umns, 19 in.; width, 2% in. Can use mat- 
rices. Forms close Friday. 

Advertising rates, 5 cts. a line, flat; finan- 
cial, railroad, steamship, poultry and poultry 
supplies, 6 ots. a line. Special positions, 15% 
extra. Reading notices, 30 cts. a count line. 
Classified, 21/2 cts. per word. All rates cover 
both editions. 



REPUBLICAN- — Every morning including 
SUNDAY. Independent. Established 1881. 
William J. Pape, publisher. Subscription, 
daily, $6; Sunday, $2; circulation — not given 
by publisher; daily, 12 to 16 pages; Sunday, 



20 to 24 pages, 7 columns; length of columns, 
2114 in.; width, 2% )"■ Can use matrices. 

Advertising rates, $1 per inch, first time; 
50 cts. subsequent insertions; 8 times, or 50 
in. within one year, 45 cts. an inch; 12 times, 
or 100 in., 40 cts.; one month, or 200 in., 35 
cts. an inch; three months, or 500 in., 28 cts. 
an inch; six months or longer, or 1,000 in. 
are furnished, 5 cts. an inch discount. Pre- 
ferred position extra. Double column adver- 
tisements must be at least one inch in depth. 
Classified, 25 words, 3 days or less, 25 cts. 
Reading notices, 20 cts. per count line. First 
page, 30 cts. a line. Discount on 2 or more 
insertions; telegraphic readers, 25 cts. per 
nonpareil line; headlines count double. 



DELAWARE 



WILMINGTON — Population 87,411. On Dela- 
ware and Christiana Rivers, Penn.sylvania ; 
Philadel])hia & Reading and Baltimore As 
Ohio railroads and two Interurban Traction 
systems. Port of entry and commercial 
metropolis of Delaware. Has rolling mills, 
machine shops, foundries, iron and steam- 
boat works, railroad ear works, carriage 
shops, morocco, rubber hose, talking ma- 
chine, tobacco, cotton and woolen factories, 
flour, paper, wood pulp and powder mills. 
Annual value of manufactured products, 
$67,832,500.00. Bank clearings during 
1913, $90,389,361.00. 



EA'ERY EVENING — Every evening except 
Sunday. Independent Democratic. Established 
1866. Every Evening Printing Co., publishers. 
Subscription, $3 ; sworn average circulation, 
for six months ending March 31, 1914, 11,- 
589*; 10 to 20 pages, 7 columns; length of 
columns, 22 in.; width, 2Vn in. Can use 
matrices. Office, 5th and Shipley Streets. 

Advertising rates, daily, agate, 98 cts. an 
inch, 3 times, 70 cts. per time; 26 times, 35 
cts.; 78 times, 28 cts.; 312 times, 25 cts. an 
inch, per time; 40 in., 35 cts. an inch; 150 
in., 28 cts.; 300 in., 25 cts. Preferred posi- 
tion extra. Locals, first page, 20 cts. per 
count line; any page but first, 10 cts. a line. 
Classified, Ic. a word. 



JOURNAL — Every evening except Sunday. 
Republican. Established 1888. The Evening 
Journal Pub. Co., publishers. Subscription, 
$3; sworn average circulation for six months 
ending March 31, 1914, 14,837* net paid; 10 
to 32 pages; width, 2i'u in. Office, 4th and 
Shipley Streets. 

Advertising rates, one inch, one time, 56 
cts.; 100 in. within one year, 35 cts.; 300 in.. 



28 cts. Strictly mail order advertising, 35 cts. 
an inch, flat. Resorts, educational and pub- 
lishers, 42 cts. an inch. Minimum space for 
display, one inch. Preferred position, 25% 
extra. Reading notices, 15 cts. per count 
line; first page and telegraphic readers, 25 
cts. a line. Classified, 7 cts. a line first in- 
sertion; 5 cts. subsequent insertions; 60 cts. 
per line per month. 

See advertisement on jiage 442. 



NEWS Every morning  except Sunday. 

Independent Republican. Established 1882 
The News Publishing Co., publishers. Sub- 
scription, $3; sworn detailed average circula- 
tion for year ending April 30, 1914, 10,517*; 
10 to 24 pages, 7 columns, length of columns, 
211/^ in.; width, 2% in. Can use matrices. 
Office, 511 Market Street. 

Advertising rates, agate, 7 cts. a line; sub- 
.sequent insertions, 5 cts. a line; 50 to 99 in., 
35 cts. an inch; next reading, 40 cts.; full 
position. 45 cts. an inch; 100 in., 28 cts. an 
inch; next reading, 30 cts.; full position, 35 
ots.; 500 in., or more. 25 cts. an inch; next 
reading, 27 V2 cts.; full position, 31^4, cts. an 
inch. Classified, 7 cts. a line first insertion; 5 
cts. a line each sub.sequent insertion. Reading 
notices, 15 cts. a line; local brevities, 10 
cts.; telegraphic readers, 25 cts. a line. 

See advertisement on page 476. 



SUNDAY MORNING STAR — Independent. 
Established 1881. The Star Publishing Co., 
Publishers. Subscription. .f2.5U: claimed 
average circulation for six months ending May 
31, 1914, 8,891; 28 pages, 7 columns; length 
of columns, 21^4 in.; width, 2V8 in. Can 
use matrices. Office, 317 Shipley Street. 

Advertising rates, agate, 3 cts. a line. P-e- 
ferred position, 3l^ cts. a line. Classified, 
Ic. per word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



33 



DISTRICT OF COLUMBIA 



WASHINGTON — Population 331,069. On Po- 
tomac Kivor and 10 railroads. As the Capi- 
tal of the United States it is the center of 
Political interests and has numerous costly 
and imposing edifices, among which is the 
Capital, White House, different Department 
buildings, Congressional Library, National 
Museum, Smithsonian Institute, Corcoran 
Art Gallery, U. S. Naval Observatory and 
■Washington Monument. Annual value of 
manufactured product.s, $37,000,000.00. 



AMERICAN FEDERATIOXIST — Monthly. 
Official organ of the American Federation of 
Labor. Established 1894. American Federa- 
tion of Labor, publishers. Samuel Gompers, 
editor. Subscription, $1 ; circulation- — not 
given by publisher; 112 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Office, 
801-809 G Street, N. AV. 

Advertising rates, Vs page, per year, $100; 
% page, $180; 1,2 page, $300; one page, $500. 



AMERICAN FORESTRY — Monthly. Forest. 
Waters, Soils and Minerals. Established 189.5. 
The American Forestry Association, publish- 
ers. Subscription, $2 ; claimed average circu- 
lation for year ending .Tune, 1914. 11. .500; 96 
pages, 2 columns; length of columns, 8 in.; 
width, 21/^ in. Forms close 26th preceding 
month. Office, 1410 H. Street. N. W. 

Advertising rates, agate, 25 cts. a line; 
page, $40; Vs, V4, or y^ page, pro rata. 



AMERICAN MOTORIST — Monthly. Mo- 
toring. Established 1909. American Auto- 
mobile Association Publishing Co., publishers. 
Subscription. $1; detailed average circulation 
for year 1913, 49,295*; 84 pages, 3 columns; 
leng'th of columns, 10 in.; width, 2^4 in. 
Office, Riggs Building. 

Advertising rates. Vh page, $36 ; V4, page, 
$60; % page, $90; \^ page, $110; one page, 
$180, with discount on time contracts. 



AMERICAN STANDARD — Monthly. (1st) 
Army and Navy interests. Established 1913. 
American Standard Co., publishers. Sub- 
scription, 50 cts.; claimed average circula- 
tion for 1913, 25,000: 18 pages, 7 columns; 
length of columns. 20 in.; width, 2i,A in. Can 
use matrices. Forms close 25th of preceding 
month. Office, 14th and E Streets, X. W. 

Advertising rates, agate, 10 cts. a line. 
Readers, 20 cts. a count line. Classified. Ic. 
per word. 

AMERICAN WOOL AND COTTON RE- 
PORTER — See Boston, Mass. 



ARMS AND THE MAN — Every Thursday. 
Military and Shooting. Established 1885. 
Arms and The Man Publishing Co., publishers. 



Subscription, $3; claimed circulation for year 
1913, 25,000; 20 pages, 3 columns; length of 
columns, 11 in.; width, 2Vz in. Forms close 
Mondays preceding. Office, 1502 H Street, 
N. W. 

Advertising rates, agate, 12 ^/^ cts. a line; 
Va page, one time, $8; Vi page, $15; V2 page, 
$28; one page, $50. 



ARMY AND NAVY MEDICAL RECORD — 
Bi-monthly (15th). Medical, surgical and die- 
tetic. Established 1891. Arthur G. Lewis, 
editor and publisher. Claimed average circu- 
lation for 1913, 14,900; 120 pages, bound in 
cloth, 2 columns; length of columns, 8 14 in.; 
width, 214 in. Can use matrices. Forms close 
on 25th of month preceding. Office, Baltic 
Building. Editorial and Advertising Depart- 
ment, Hammonton, N. J. 

Advertising rates, full page $50; V2 page, 
$30; V4: page, $20; % page $10, with dis- 
counts on six and twelve month contracts. 



ARMY AND NAVY REGISTER — Every 
Saturday. Military and Naval. Established 
1879. Army and Navy Publishing Co., pub- 
lishers. Subscription, $3; detailed average 
circulation for last three months 1913, 9,323* 
net paid; 32 pages, 3 and 4 columns; length 
of columns, 14 in.; width of columns, 3 and 
214 in. Can use matrices. Office, 511 11th 
Street, N. W. 

Advertising rates, agate, wide columns, 35 
cts. a line; narrow column, 25 cts a line. Dis- 
count on 3 months or more. 



CATHOLIC EDUCATIONAL PRESS— See 
advertisement on page 458. 



CATHOLIC EDUCATIONAL REVIEW — 
Monthly. Catholic. Educational. Established 
1911. The Catholic Education Press, pub- 
lishers. Subscription, $3; claimed average 
circulation for year 1913, 4,000; 96 pages, 
one column; length of column, 8 in.; width, 
41/4 in. Can use matrices. Forms close 10th 
jireceding month. 

Advertising rates, one inch double column, 
$5; two inch d. c, $7; Vi page, $11; V2 
page, $18; one page, $30, with discounts on 
yearly contracts. 



FLEET REVIEW — Monthly. Naval. Estab- 
lished 1910. Fleet Review Publishing Co., 
publishers. Subscription, $1.50; sworn aver- 
age circulation for five months ending May, 
1914. 5,839*; 64 pages, 2 columns; length 
of columns, 7 M> in.; width, 2% in. Forms 
close 16th. Office, 511 Eleventh Street, N. W. 

Advertising rates, $5 an inch ; full page, 
$40; V2 page, $25; V4, page, $15, with dis- 
count on yearly contracts. 

HERALD — Every morning including SUN- 
D.VY. Independent. Established 1906. The 
Washington Herald Co., publishers. Subscrip- 
tion. 15.40; claimed average circulation for 



34 



NELSON CHESMAN & CO.'S RATE BOOK. 



DISTRICT OF COLUMBIA 



DISTRICT OF COLUMBIA 



year 1913, 32,122 net; 16 pages, 7 columns; 
width of columns, 21/8 in. Office, 1322 New 
York Avenue. 

Advertisipg rates, agate, transient, 14 lines 
or more, 12 cts. a line; 26 times, or a 1,000 
lines within one year, 11 cts. a line; 52 times, 
or 2,000 lines, 10 cts.; 104 times, or 3,000 
lines, 8 cts.; 156 times, or 5,000 lines, 6 cts. 
a line. Position next reading, Ic. a line addi- 
tional; full position, 2 cts. a line extra; mini- 
mum space for full position, or double column 
advertisements, 28 lines. Mail order includ- 
ing both, Sunday and Monday issues 8 cts. 
a line. Reading notices, 40 cts. a line; first 
page, 75 cts. ; telegraphic readers, $1 per line. 
Classified Ic. a word. 



JOURNAL OF KNIGHTS OP LABOR — 
Monthly. Labor. Established 1880. Subscrip- 
tion, 50 cts.; circulation — not given by pub- 
lisher; 16 pages, 4 columns; length of col- 
umns, 15 in.; width, 2% in. Forms close 20th 
preceding month. Office, 43 B Street, N. W. 

Advertising rates, $7 an inch, each inser- 
tion; % page (210) lines), 45 cts. a line 
agate; V2 page, 42% cts.; % page, 40 cts.; 
one page, STVz cts. a line ; back page, $393.75. 



LIFE AND HEALTH — Monthly. Hygiene. 
Established 1885. Review & Herald Publish- 
ing Association, publishers. Subscription, $1; 
claimed average circulation for year 1913, 
43,750; 48 pages, 2 columns; length of col- 
umns, 8 in.; width, 2 1/4 in. Office, Takoma 
Park Station. 

Advertising rates, agate, 35 cts. a line; 
$5.75 an inch each insertion; i/i page, $16.50; 
V2 page, $30 ; one page, $60. 



MACHINISTS' MONTHLY JOURNAL — 
Monthly. Official organ of Railroad Machin- 
ists. Established 1888. Claimed circulation, 
average for 1913, 80,000; 98 pages, 2 col- 
umns; length of columns, 8 in.; width, 2% 
in. Forms close 6th preceding month. Office, 
McGill Building. 

Advertising rates, agate, per inch, $10; Vi 
page, $33; Vz page, $55; 1 page, $90. Dis- 
count on three months contract, 10%; six 
months, 15% and one year, 33%%. 



MISSIONARY — Monthly (1st). Catholic. 
Established 1896. The Catholic Missionary 
Union, publishers. Subscription, $2; sworn 
detailed average circulation for six months 
ending June, 1914, 43,890*; 80 pages, 2 
columns; length of columns, 7% in.; width, 
2% in. Cannot use matrices. Forms close 
10th of month preceding. Office, Brookland 
Post Office. 

Advertising rates, full page, $60; Vz, }k 
or 1/8 page, pro rata; back cover, $100; in- 
side cover, $75. 



NATIONAL GEOGRAPHIC MAGAZINE— 
Monthly. Literary, Geographic, Travel, Scien- 
tific. Established 1888. National Geographic 
Society, publishers. Subscription, $2.50; 



sworn average circulation by direct subscrip- 
tion for 1913, 286,500*; 112 pages and covei", 
2 columns; length of columns, 8% in.; width, 
2% in. Office, 16th and M Streets. 

Advertising rates, one page, $4.75; %, V\ 
and % pages pre rata. 



NATIONAL HIBERNIAN— Monthly. A. O. 
H. Official Organ. Established 1901. Patrick 
J. Ilaltigan, editor and publisher. Subscrip- 
tion, 25 cts.; circulation — not given by pub- 
lisher; 8 pages, 7 columns; length of col- 
umns, 21 in.; width, 214 in. Can use mat- 
rices. Forms close 6th of current montli. 
Office, 60 Line Screen. 

Advertising rates, 75 cts. a line. Reading 
notices, 50% additional. 



NATIONAL TRIBUNE — Every Thursday. 
Family. Established 1877. National Tribune 
Co., publishers. Subscription, $1; average 
circulation for 1913, 146,200; 8 pages, 7 
columns; length of columns, 20 in.; width. 
2% in. Can use matrices. Office, 14th and 
E Streets, N. W. 

Advertising rates, agate, 30 cts. a line, flat. 
Classified, 20 cts. a line. Reading notices, 
50 cts. a line. 

See advertisement on page 487. 



NAVY — Monthly (1st). Naval. Estab- 
lished 1907. The Navy Publishing Co., puTo- 
lishers. Subscription, $2 ; sworn average 
circulation for year 1913, 5,800*; 64 pages, 
2 columns; length of columns, 8 14 in.; 
width, 3% in. Cannot use matrices. Forms 
close 20th. Office, 518 Southern Building. 

Advertising rates, full page, $50 ; I/2 page, 
$25; 1/3 page, $16.75; 14 page, $12.50; Vs 
page, $6.50; with discounts of 2%, 5 or 10% 
on 3, 6 or 12 month contracts. 



PATHFINDER — Every Saturday. News Re- 
view. Established 1894. Pathfinder Publish- 
ing Co., publishers. Subscription, $1; guar- 
anteed average circulation for year 1914, ex- 
ceeding 70,000; 32 pages, 3 columns; length 
of columns, 10 in.; width,, 21/3 in. Forms 
close 10 days in advance. 

Advertising rates, agate, 25 cts. a line; no 
discount for time or space. 

See advertisement on page 450. 



POST — Every morning including SUNDAY. 
Independent. Established 1877. The Wash- 
ington Post Co., publishers. Subscription, 
daily, $6; Sunday, $2.40; sworn average cir- 
culation for six months prior to April 1, 1914, 
daily, 32,246* net paid; Sunday, 51,450* net 
paid; daily, 12 to 16 pages; Sunday, 50 to 70 
pages, 8 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
Post Building. 

Advertising rates, daily, agate, 15 ctB. a 
line- 2 times consecutively, 14 cts. a line; 3 
times, 131/2 cts.; Sunday, 18 cts. a line; 2 
times, 16 cts.; 3 times, 15 cts. Open space 
within one year, 1,000 lines daily, 13 cts.; 



NELSON CHESMAN & CO.'S RATE BOOK. 



35 



DISTRICT OF COLUMBIA 



Sunday, 14 cts. a line; 2,500 lines, 12 or 13 
cts. a line; 5,000 lines, 10 or 11 cts.; 10,000 
Hues, 9 or 10 cts. a line; financial, dail}', 15 
cts. a line; Sunday, 18 cts.; automobile ad- 
vertising, 10 cts. a line; preferred positions, 
10 and 25% extra. Double column advs., 
must not be less than 28 lines deep; triple 
column, 75 lines deep. Classified, 2 cts. pei 
word. Reading notices, 50 cts., last page, 
75 cts. and first page, $1 a count line; pre- 
ferred readers in body type, $1 a line; tele- 
graphic readers, $1.50 a line; black full head- 
ings count double. 



POSTAL RECORD — Monthly. Postal. Es- 
tablished 1887. National Association of Let- 
ter Carriers, publishers. Subscription, $1 ; 
claimed average circulation for year ending 
April, 1914, 30,000; 28 pages, 3 columns; 
length of columns, 914 in.; width, 21;^ in. 
Forms close 10th preceding month. OfSce, 945 
Pennsylvania Avenue, N. W. 

Advertising rates, $3 an inch; 27 in. with- 
in one year, $2.50 an inch; 54 in., $2.40; 81 
in., $2.30; 108 in., $2.20; 135 in., $2.10; 160 
in. or more, $2 an inch. Position and cover 
pages, 25% extra. Reading notices, 30 cts. a 
line. . 

POSTMASTERS' ADVOCATE — Monthly. 
Postal News. Established 1895. Postmasters' 
Advocate Publishing Co. (Inc.), publishers. 
Subscription, 50 cts. Claimed average cir- 
culation for year 1913, 25,000; 24 pages, 4 
columns; length of columns, 11% in.; width, 
21% in. Forms close first of each month. 
Office, National Bank of Washington Building. 

Advertising rates, agate, 20 cts. a line; 
full page, $98; % page, $56; % page, $30 
Reading notices, J50 cts. a line each insertion. 
Classified, 5 cts. per word. 



R. F. D. NEWS — Every Saturday. Devoted 
to the interest of Rural Free Delivery Car- 
riers. Established 1902. W. D. Brown, pub- 
lisher. Subscription, $1; claimed average 
circulation for year 1913-4, 27,000; 24 pages, 
3 columns; length of columns, 10 in.; width, 
2% in. Can use matrices. Forms close 
Wednesday. Office, Evans Building. 

Advertising rates, 22 cts. a line; 4 times, 
20 cts.; 13 times, 18 cts.; 26 times, 15 cts.; 
52 times, 12 cts. a line; % page, $20; Vz 
page, $35; one page, $60. 



STAR — Every evening except Sunday, and 
SUNDAY MORNING STAR. Independent. 
Established, daily, 1852; Sunday, 1905. 
Evening Star Newspaper Co., publishers. 
Subscription, daily, $4.80; Sunday, $2.40; 
daily and Sunday, $7.20; sworn average 



DISTRICT OF COLUMBIA 



circulation for year ending March 31, 1914, 
daily, 63,393* net paid; Sunday, 47,698* net 
paid; daily, 16 to 24 pages; Sunday, 48 
pages and magazine supplement, 8 columns; 
length of columns, 21% in.; width, 2% in. 
Can use matrices. Office, 1101 Pennsylvania 
Avenue. 

Advertising rates, daily, 15 cts. a line, flat; 
Sunday, 10 cts. a line, flat. Full position, 2% 
cts. a line extra. Double column advertise- 
ments must be 42 lines deep. Classified, Ic. 
a word for agents, help wanted, etc.; real 
estate, educational and resorts, 15 cts a line, 
with discount on 2 or more insertions. City 
items in reading type, 20 cts. a line. Local 
mention in reading type, 30 cts. a line. Read- 
ing notices, with mark, 75 cts. per line, (in 
agate at foot of columns, 50 . cts. a line). 
Sunday, display, 10 cts. a line, flat. 



TIMES — Every evening including SUNDAY 
EVENING. Independent. Established 1894. 
Frank A. Munsey, publisher. Subscription, 
evening and Sunday, $3.50; sworn average 
net circulation for six months prior to October, 
1913, daily and Sunday, 42,605; 14 
to 26 pages, 8 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. Of- 
fice, Munsey Building, Pennsylvania Avenue, 
between 13th and 14th Streets. 

Advertising rates, daily, or Sunday, agate, 
15 cts. a line. Open space used within one 
year, 1,000 lines, 13 cts.; 52 times or 2,500 
lines, 12 cts. a line; 78 times or 5,000 lines, 
11 cts.; 104 times or 7,500 lines, 10 cts.; 
156 times or 10,000 lines, or more, 9 cts. 
a line. Double column advertisements must be 
at least 28 lines; triple column, 70 lines and 
four columns, 100 lines deep. Financial 15 cts. 
a line; new publications, 12 cts. a line. Auto- 
mobile, 7 cts. a line, flat; resorts, 8 cts.; 15 
times, 7 cts. a line; 30 times, 6 cts. a line per 
insertion. Classified, situations or help wanted, 
rooms for rent, boarding rooms and board, 
railroad and steamship time tables, 8 cts. a 
line; other classifications, 10 cts. a line. 
Reading notices, 50 cts. a line; first page (not 
exceeding 14 lines), $1 a line (marked 
"Adv"). Combination rate, including Sun- 
day issues of above and Baltimore News, 
Philadelphia Times and New York Press; 
45 cts. a line, flat. 



U. S. GOVERNMENT ADVERTISER — 
Every Thursday, Government Contracts. Es- 
tablished 1882. C. H. Ridenour, and J. K. 
Jenks, publishers. Subscription, $5; claimed 
average circiilation for 1913, 7,250; 24 pages, 
4 columns; length of columns, 13 in.; width, 
214 in. Office, 511 11th Street, N. W. 

Advertising rates on application. 




36 



NELSON CHESMAN & CO.'S RATE BOOK. 



FLORIDA 



GAINESVILLE— Population 6,183. On 3 
railroads. Seat of State University. Locat- 
ed in Phosphate Belt and enjoys consider- 
able prestige as a health resort. Com- 
merce includes market gardening and va- 
rioiis manufactories. Three national, two 
state and two private banks. 



SUN- — Semi-Weekiy, Mondays and Thurs- 
days, also daily except Monday. Democratic. 
Established 1881. H. H. McCreary, editor 

and jniblisher. Subscription, semi-weekly, $1 ; 
daily, $a; claimed circulation for year 1913, 
semi-weekly, 5,000; daily, 2,400; 8 pages, 5 
columns; length of columns, 17 Vo in.; width. 
21/6 in. 

Advertising rates on application. 



graphic notices, 75 cts. per count line. Class- 

ilied i.ifes, Ic. a word (minimum charges, 25 
cts.); 



JACKSONVILLE — Population 57,699. On St. 
John's River and 5 railroads. (10 regular 
steamers each week for Northern Ports). 
Commercial center of Florida of which it 
is the largest city. Excellent harbor with 
30-foot channel to the ocean and has a 
very large foreign and coast commerce in 
phosphate, cotton, lumber, rosin, turpen- 
tine, cigars, vegetables and fruits. Its 
industries include naval stores, lumber, 
cigar and cigar-box manufactures, coffee 
and spice mills, cracker, candy, machin- 
ery, ship building, fruit packing establish- 
ments as well as large nurseries; is also 
a prominent winter resort. Exports during 
1913, 1,672,470 tons, and imports, 824,426 
tons. Bank clearings during year 1912, 
$168,442,388.72. 

METROPOLIS — Every evening except Sun- 
day. Democratic. Established 1887. The 
Metropolis Co., publishers. Subscription, $5; 
Saturday edition only, $1; sworn average cir- 
culation for 1913, 18,223*; 12 to 32 pages, 
7 columns; length of columns, 21^2 in.; 
width, 2Vi in. Can use matrices. 

Advertising rates, agate, 4 cts. a line, flat. 
Preferred positions, 15 and 25% extra. 
Classified, Ic. per word. Star readers, 30 
cts. a line; telegraphic readers, 50 cts. a 
count line. 



TIMES-UNION — Every morning including 
SUNDAY. Democratic. Established 1878. 
Florida Publishing Co., publishers. Subscrip- 
tion, $7.50 in city; $6 out of city; sworn 
average circulation, year 1913, daily, 22,849* 
net; Sunday, 24,92i* net; daily, 14 to 28 
pages; Sunday, 56 to 80 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, 5 cts. per line, 
flat. Preferred position, 10 and 25 per cent 
extra. Local reading notices, 250 lines, with- 
in one year, 25 cts. per count line; 500 lines, 
20 cts.; 1,000 lines, 15 cts. a lino. Tele- 



LAKE WORTH — Population 800. Located 6 
miles from Palm Beach on Florida Coast 
Railroad. Truck and fruit farming being 
the principal industries. 



HERALD — Every Thiirsday. Independent- 
Local. Established 1912. R. D. Strong, 
editor and publisher. Subscription, $1.50. 
Sworn average circulation for six months end- 
ing June, 1914, 12,500; 8 pages, 7 columns; 
length of columns, 21% in.; width, 2% in. 
Can use matrices. 

Advertising rates, 40 cts. an inch, flat; 
position advertising, 80 cts. an inch; 
editorial or first-page, $1 an inch. Read- 
ers, 18 cts. a line.; editorial or first-page, $1 
a line. 



PENSACOLA — Population 22,982. On Pensa- 
cola Bay and 3 railroads. Port of entry, 
has excellent harbor and extensive com- 
merce, being nearer to Panama Canal than 
any other Gulf Port. Ships vast quantity 
of lumber, cotton, wool, tallow, hides, fish- 
ing and naval stores. Claimed to be the 
largest fresh fish market south of Balti- 
more. Its industries include fertilizer 
factory, planing and saw mills, etc.; sixty 
manufacturing estabishmeuts in all, with a 
combined capital of $2,000,000.00. Pensa- 
cola Navy Yard and Fort Barrancas. Coast 
Artillery is in vicinity. 



JOURNAL — Every morning. Democratic. 
Established 1898. "F. L. Mayes, publisher. 
Subscription, dailv, $6.50; claimed average 
circulation for year 1913, 7,343; 8 to 24 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 24 cts. an inch; next 
reading, 15% extra; full position, 25% extra. 
Classified (minimum 20 cts.) Ic. per word. 
Reading notices, 20 cts. a line, with discount 
on 100 lines and over. 



NEWS — Every evening except Sunday, and 
SUNDAY morning. Democratic. Established 
1889. News Publishing Co. (Ltd), publish- 
ers. Subscription, $5 ; sworn average circu- 
lation for six months prior to April, 1914, 5,- 
627* net paid; 8 to 16 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 23 cts. an inch, flat; 
preferred position, 25% extra. Reading mat- 
ter, body type (7 pt.), 10 cts. a line; in 
black face, ' (12 pt.), 15 cts. a line. Class- 
ified, one insertion, Ic; three insertions, IVz 
cts.; six insertions, 2 cts.; twelve insertions, 
3% cts. a word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



37 



FLORIDA 



FLORIDA 



ST. AUGUSTINE — Population 5,494. On 
Matanzas Bay, Florida East Coast R. R. 
and Florida Coast Inland. The oldest town 
in the U. S., is a famous winter resort and 
the trade center for a very wide territory. 
Adjoining famous Hastings and Irish pota- 
to growing district; value of 1914 crop 
$1,000,000.00. Cigar manufacturing prin- 
cipal industry. Does considerable canal 
shipping. General offices and repair shops 
of Florida East Coast R. R. located here. 
Bank deposits during 1913, $2,500,000.00. 
Postal receipts, $50,000.00. 



FLORIDA FARMER & HOMESEEKER — 
Monthly (10th). Agricultural. Established 
1889. Florida Farmer Company, publishers. 
Subscription, 50 ets. ; claimed average circu- 
lation for year 1913, 6,280; 28 pages, 4 col- 
umns; length of columns, 12 in.; width, 
21/4 in. 

Advertising rates, agate, 7 cts. a line; full 
page, $35.28; V2, Vi or Vs page, pro rata. 
Classified, 3 cts. per word. 

See advertisement ou page 447. 



TAMPA — Population 37,782. OnTaiupaBay 
and 5 railroads. Has excellent harbor and 
very large coast and foreign trade, with 
regular lines of steamships between coast- 
wise ports and Havana. A city hall to cost 
$235,000 and a better sewerage system to 
cost $600,000 are now under way of con- 
struction. Has 110 miles paved streets. 
More than 200 cigar factories employing 
more than 15,000 people, the trade aggregat- 
ing more than $207,000,000 annually; has a 
number of lumber mills, and also includes 
in its commercial resources fruit culture, 
phosphate, fishing, naval stores. There 
is more phosphate mined and shipped from 
this territory than all the rest of the 
world combined and seventy-five per cent 
of all the citrus fruits and vegetables 
grown in the state are within 100 miles 
of Tampa. Also a well-known winter re- 
sort to which probably 100,000 visitors are 
attracted annually. Port's commerce was 



for 1913, 2,222,000 long tons, valued at 
more than $38,000,000.00. Annual value 
of manufactured products, $40,000,000.00. 
Bank clearings during 1913, $52,680,438.49. 



FLORIDA GROWER— Weekly (Saturday) 
Agricultural. Established 1908. Florida 
Growers Pub. Co., publishers. Subscription, 
weekly, $1.50; detailed average circulation 
for 1913. 11.153*; 16 or more pages, 4 col- 
umns; length of columns, 12 in.; width, 2y6 
in. Can use matrices. 

Advertising rates, agate, 8 cts. a line. 

See advertisement on page 480. 



TIMES — Every evening except Sunday. 
Democratic. Established 1893. Tampa Pub- 
lishing Co., publishers. Subscription, $5; 
sworn average circulation for year ending 
.Tune, 1914, 15,029* net; 14 to 20 pages; 
Saturday edition, 20 to 28 pages, 7 columns; 
length of columns, 22 in.; width, 2i/o in. 

Advertising rates, 2i^ cts. a line, flat. Pre- 
ferred position, 15 and 25% extra. Reading 
notices, 10 cts. a line; pure readers in body 
type, 20 cts. a line. Classified, Ic. a word. 



TRIBUNE — Every morning including SUN- 
DAY. Democratic. WEEKLY Thursdays. 
Agricultural. Established 1894. Tampa Trib- 
une Publishing Co. (Inc.), publishers. Sub- 
scription, daily, $6; weekly, $1; sworn aver- 
age circulation, for six months prior to April, 
1914, daily and Sunday. 18,782* net paid; 
weekly, 11,060*; daily, 12 to 16 pages; Sun- 
day. 24 to 32 pages; weekly, 12 to 24 pages; 
7 columns; length of columns, 20 in.; width, 
2 V^ in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
6 cts. a line; 1,000 lines, within one year 5 
cts.; 3,000 lines, 4 cts.; 5,000 lines, 3 cts. 
Preferred position, 10 or 20% additional. 
Reading notices, 15 cts. a line; telegraphic 
readers, 25 cts. a line. Classified, Ic. a word. 
Weekly, display, 3 cts. a line flat. 

See advertisement on page 466. 



GEORGIA 



ATHENS— On Oconee River and 5 railroads. 
Fine water electric power; principle indus- 
tries, woolen mills, cotton and hosiery mills; 
ice and overall factories; manufactures more 
than twenty-five different articles and it is 
claimed to market more cotton than any 
city of its size in the world. Seat of Uni- 
versity of Georgia. Lucy Cable Institute, 
State Agricultural College and State Normal 
School. 



HOME & FARMSTEAD — Every other Sat- 
urday. Home and Agricultural. Established 
1900. The O'Farrell Publishing Co.. pub- 
lishers. Subscription, 50 cts. ; claimed aver- 



age circulation for six months ending June, 
1914, 5.700; 20 to 30 pages, 4 columns; 
length of columns, 11 in.; width, 2iV in. Can- 
not use matrices. 

Advertising rates upon application. 

See advertisement on page 455. 



WOMAN'S WORK — Monthly. Household. 
Established 1887. T. L. Mitchell, publisher. 
Subscription, $1 : circulation — not given by 
publisher; 20 pages. 4 columns; length of 
columns, 14 in.: width, 2fV in. Forms close 
25th preceding month. 

Advertising rates, agate, 25 cts. a line; dis- 
count for aggregate space of 7 in. or over. 



38 



NELSON CHESMAN & CO.'S RATE BOOK. 



GEORGIA 



in one issue, 5% ; 14 in., 10% ; 28 in., 15% ; 
56 in. (one page), 20%; 112 in. or over, 
25%. 

ATLANTA — ^Population 154,839. Fourteen 
radiating steam railroad lines. One of the 
most important manufacturing distribut- 
ing centers in the entire South. The prin- 
cipal industries are as follows: Flour, pa- 
per, cotton and cotton oil mills and agri- 
cultural implement factory, together with 
several fertilizer factories. Its trade in 
lumber is no less important than that of 
cotton and is likewise an important horse 
and tobacco market. Seat of Georgia 
School of Technology, Agnest Scott Female 
College, Cox Female College, Washington 
Seminary for young ladies, Atlanta Col- 
lege of Physicians and Surgeons, Atlanta 
Medical College, two Dental Colleges and a 
College of Pharmacy, as well as the fol- 
lowing colored institutions; Atlanta Uni- 
versity, Clark Theological School, Gam- 
mon School Theology and Spillman Uni- 
versity. Sales of real estate during 1913, 
$35,000,000. Annual value of manufac- 
t\ired products, city and county estimated, 
$50,000,000. Bank clearings during 1913, 
$691,000,000. 

AMERICAN — Sunday edition of Georgian, 
which see. 

CHRISTIAN INDEX — Every Thursday. 
Baptist. Established 1821. Bell & Graham, 
publishers. Subscription, $2; sworn average 
circulation for year ending June, 1913, 12,047* 
32 Images, 3 columns; length of columns, 10% 
in.; width, 2% in. Office, 41 East Ellis Street. 

Advertising rates, $1.20 an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



GEORGIA 



CONSTITUTION — Every morning includ- 
ing SUNDAY, and TRI-WEEKLY, Tuesdays, 
Thursdays and Saturdays. Democratic. Es- 
tablished 1868. Constitution Publishing Co., 
publishers. Subscription, daily and Sunday, 
$6; sworn average circulation for year 1913, 
daily, 44,331* net; Sunday, 48,783* net; 
tri-weekly, $1; sworn average circulation 
(same period), each issue, 104,979* net; 12 
to 84 pages, 7 columns; length of columns, 
21 in.; width, 2Vs in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
10 cts. a line; on yearly contracts, 1,000 
lines, 8 cts.; 2,500 lines or more, 6'/^ cts. a 
line. Next to or following reading matter, 
10%, or full position, 15% extra. Wine and 
whiskey advertisements, 10 cts., flat; amuse- 
ments, 15 cts., flat; schools, colleges, resorts 
and publishers, 8 cts. flat, a line. Reading 
notices, 25 cts. per nonpareil line; telegraphic 
readers (no discount) $1 per nonpareil line, 
daily, or Sunday. Classified, Ic. per word. 
Tri-weekly all editions, 50 cts. per agate line. 
Reading notices, $1 per nonpareil line. Class- 
ified, 50 cts. a line. 

See advertisement on page 470. 

COTTON — Monthly. Textiles. Established 
1872. W, R. 0, Smith Publishing Co., pub 



lishers. Subscription, 50 cts.; claimed circu- 
lation, average for 1913, 5,000; 120 pages, 2 
columns; length of columns, 10 in.; width SVz 
in. 

Advertising rates, -^ page, $7; Vs page $12; 
^ page, $18; Vz page, $30; one page, $50. 
Discount on 6 months or longer. 



ELECTRICAL ENGINEERING — Monthly. 
Electrical. Established 1878. W. R. C. Smith 
Publishing Co., publishers. Subscription, 50 
cts.; foreign, $1.50; claimed average circula- 
tion, for year 1913, 9,000; 100 pages, or more, 
with cover, 2 columns; length of columns 10 
in.; width, SVz in. Office, Grant Building. 

Advertising rates, I'g page, $7; Vs page, 
$12; 14 page, $18; V2 page, $30; one page, 
$50; discount on si.x months or longer. 



GEORGIAN — Every evening except Sun- 
day; AMERICAN, Sunday. Independent. 
Established 1906. The Georgian Company, 
publishers. Subscription, $7; sworn aver- 
age circulation for si.x months prior to April, 
1914, daily, 51,397* net; Sunday, 98,552; 
daily, 16 to 28 pages; Sunday, 60 to 100 
pages; daily or Sunday, 8 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. Office, 20 E. Alabama Street. 

Advertising rates, agate, daily, 10 cts.; 
Sunday, 15 cts. a line; 52 insertions or 2,500 
lines, 9 or 13 cts.; 78 times or 5.000 lines, 
8 or 12 cts.; 156 times or 10,000 lines, with- 
in 12 months, 7 or 10 cts. a line, for daily or 
Sunday respectivelv. Special positions, 10 and 
25% extra. 



GOLDEN .A.GE — Every Thursday. Baptist. 
Established 1902. Wm. D. Upshaw, editor. 
Subscription, $2; sworn detailed average cir- 
culation, for year ending .July 1913, 10,225*; 
16 pages, 4 columns: length of columns 13 
in.; width, 2% in. Office, Austell Building. 

Advertising rates, $1.02 an in., with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



INDEPENDENT — ^Every Saturday. Col- 
ored. Established 1903. Independent Pub- 
lishing Co., publishers. SubscriiJtion, $1.50; 
claimed average circulation for year 1913, 
25,000; 8 pages, 6 columns; length of col- 
umns, 20 in.; width, 2% in. Can use matrices, 
Office, 200 ,'Vuburn Avenue. 

Advertising rates, agate, 4 cts. per line, 
flat. Reading notices and locals $1 per in. 

See advertisement on page 457. 



JACOBS AND COMPANY. 
See advertisement on pages 502, 503, 504, 
505 and 506. 



JOURNAL — Everv afternoon except Sun- 
day, SUNDAY MORNING, and SEMI-WEEK- 
LY, Tuesdays and Fridays. Democratic. Es- 
tablished 1883. The Atlanta Journal Co., 
publishers. Subscription, daily, $5; Sunday, 



NELSON CHESMAN & CO.'S RATE BOOK- 



SO 



GEORGIA 



$2 ; sworn detailed average circulation for 
six months prior to April, 1914, daily, 52,- 
220 net; Sunday, 57,542* net; semi-weekly, 
$1; sworn average circulation for 1913, 108,- 
721*; daily, 16 to 24 pages; semi-weekly, 8 
pages; Sunday, 40 to 78 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. 
Can use matrices. Office, Journal Building. 

Advertising rates, daily or Sunday, agate, 
less than 1,000 lines, 10 cts. a line; 1,000 
lines. 9 cts.; 2,000 lines or more, 8 cts. Full 
position, 15% extra. Educational and re- 
sorts, 8 cts. a line each insertion. "Wine, 
■whiskey and beer advertising in daily and 
Sunday, 10 cts. a line, flat. Amusements, 
15 cts". a line, flat. Classified, 10 cts. a line, 
with discount for time. Reading notices, 
marked "adv.", nonpareil, 25 cts. a line; 
telegraphic readers, $1 per count line. Semi- 
weekly, display, 40 cts. a line, covering both 
issues" weekly ;" no discount for time or space 
in semi-weekly. Classified in semi-weekly 
same as for "display. Wine, whiskey and 
beer advertising in semi-weekly, 60 cts. a 
line, flat. Reading notices, 75 cts. per non- 
pareil line. 

See advertisement on page 429. 



NATIONAL FIELD — Every Thursday. Agri- 
cultural. Established 1913. Farmers Union 
of America, publishers. Subscription, $1; de- 
tailed average circulation .June 30, 1914, 74.- 
579* net; 30 to 32 pages, 4 columns; length 
of columns, 13 5/14 in.; width, 2% in. Can 
use matrices. Office, 1510 Hurt Bldg. 

Advertising rates, 30c. a line; full page 
(748 lines) $200. 

See advertisement on page 431. 



NEW SOUTH BAKER — Monthly (1st.) 
Trade. Established 1909. Loyless and Brown, 
publishers. Subscription, $1; claimed aver- 
age circulation for year 1913. 4.000; 52 
pages, 2 columns; length of columns, 11% 
in.; width, 4 in. Cannot us? matrices. 
Forms close 15th preceding month. Office, 
623-25-26 Hurt Building. 

Advertising rates, $3 an incli; Vfi page, 
$6; V4, page, $9; V2 page, $15; full page 
$27, with discounts on 3, 6 or 12-month con- 
tracts. Front cover, $50; back cover, $35. 
Color rates on application. 



SATURDAY NIGHT — Every Saturday. In- 
dependent-Pictorial Weekly. Established 
1914. .J. Bernard Lyon, publisher. Sub- 
scription, $2 ; guaranteed average cir- 
culation for 1914-15, 5,000; 12 to 16 pages, 
6 columns; length of columns, 19% in.; 
width, 21/4 in. Can use matrices. Forms 
close Thursday. 

Advertising rates, agate, 84 cts. an inch; 
full page, $90; V2 page, $47; M page, $24; 
one column, $16.25. Reading notices (non- 
pareil), 15 cts. a line. 

See advertisement on page 464. 



GEORGIA 



SODA DISPENSER- — Monthly (ISth). 
Trade. Established 1907. Donald A. Loyless, 
publisher. Subscription, 50 cts.; claimed 
average circulation for year 1913, 10,000; 50 
pages, 2 columns; length of columns, 9 in.; 
width, 31/8 in. Forms close 1st. Office 623-25- 
26 Hurt Building. 

Advertising rates, full page, $42; Vz page, 
$25; 14 page, $16; Vs page, $12, with dis- 
counts on 3, 6 or 12-month contracts. 



SOUTHERN CULTIVATOR AND DIXIE 
FARMER — Semi-monthly (1st & loth). Agri- 
cultural. Established 1843. The Cultivator 
Publishing Co., publishers. Subscription, $1; 
detailed average circulation for year 1913, 47,- 
517; 32 pages, 3 columns; length of columns. 
11 in.; width. 2,^^ in. Can use matrices. Forms 
close 10 days in advance. Office, 22% S. Broad 
Street. 

Advertising rates, agate, 20 cts. a line. 



SOUTHERN ENGINEER — Monthly (1st). 
Technical. Established 1904. W. R. C. Smith 
Publishing Co., publishers. Subscription, 50 
cts.; sworn average circulation for twelve 
months ending May, 1914, 20,500*; 150 
pages, 2 columns: length of columns, 10 tn., 
width SV2 in. Office, Grant Building. 

Advertising rates, full page, $75; % page, 
$45; 14 page, $27.50; % page, $16.50, with 
discounts on 6 or 12 month contracts. 



SOUTHERN FANCIER-FARMER — Month- 
ly (15th). Poultry and Farm. Established 
1886. Southern Fancier Pub. Co., publishers. 
Subscription, 50 cts. ; claimed average circu- 
lation for year ending July 31, 1914, 25,000; 
44 to 64 pages, 3 columns ; length of columns, 
10 in.; width. 2% in. Can use matrices. 
Forms close 25th preceding month. 

Advertising rates, agate, 15 cts. a line. 



SOUTHERN FARMING — Southern edition 
of the ORANGE JUDD WEEKLIES. — Every 
Saturday. Agriculture. Established Septem- 
ber 1912. Orange Judd Company, publishers. 
Subscription $1: sworn average circulation, 
for year 1913, 75,519*; 28 or more pages, 4 
columns; length of columns 13 11-14 in.; 
width, 2Ve in- Forms close Thursday of pre- 
ceding week. Office, Candler Building. 

Advertising rates, agate, 35 cts. a line, 
flat: full page (772 lines), $250. Reading 
notices, minion, 70 cts. a line. Classified, 4 
cts. a word. For combination rate, with 
American Agriculturist Northwest Farm- 
stead, Orange Judd Farmer and New Eng- 
land Homestead, see American Agriculturist, 
New York City. 

SOUTHERN MACHINERY — Monthly. Me- 
chanical. Established 1905. W. R. C. Smith 



variety. 



Consistent advertising simplifies production by reducing kind, style and 

iet.v 



40 



NELSON CHESMAN & CO.'S RATE BOOK. 



GEORGIA 



GEORGIA 



Publishing Co., pubHshers. Subscription, 50 
cts. ; sworn detailed average circulation for 
twelve months ending May, 1914, 7,500*; 108 
pages, 2 columns; length of columns. 10 in.; 
width, 3V2 in. Forms close 20th preceding 
month. Office, Grant Building. 

Advertising rates, full page, $50 ; V4 page, 
$30; 14 page, $18; Vs page, $10; iV page, 
$6 with discounts of 10 or 20% on 6 or 12 
month contracts. 



SOUTHERN RURALIST — Semi-monthly 
(1st and 15th). Agricultural. Established 
1893. Southern RuraHst Co., publishers. Sub- 
scription, 50 cts.; detailed circulation, Sept. 
1, 1914, 250,000*: 24 to 56 ]>ages. 4 columns; 
length of columns, 13% in.; width, 2V4, in. 
Forms close ten days in advance. Office, 116 
E. Hunter Street. 

Advertising rates, agate, $1 a line, flat; full 
page, $700, extra color $25 extra each in sec- 
tion. Classified, 8 cts. per word. 

See advertisement on page 449. 



WATTS' OFFICIAL RAILWAY GUIDE 
— Monthly (1st). Railroad and hotel. Es- 
tablished 1886. Watts Publishing Co. (Inc.), 
publishers. Subscription, $2; claimed average 
circulation for year 1913, 7,000; not given by 
publisher; 284 pages, 1 column; length of col- 
umns, TVz in.; width, 3% in. Can use matrices. 
Office, 601-2 Gould Building. 

Advertising rates, Vh page 3 months, $9.40; 
6 months, $15.65; 12 months, $26.25; Vi 
page, $15.65, $26.25 or $45; % page, $23.45, 
$41.25 or $62.50; V2 page, $31.25, $52.50 
or $90; full page, $56.25, $93.75 or $150 
for three, six or twelve months. Classified, 3 
cts. per word. 



WESLEYAN CHRISTIAN ADV0C.4TE — 
Every Friday. Official organ of the Methodist 
Episcopal Church, South. Established 1836. 
W. C. Lovett, editor. Subscription, $2; sworn 
average circulation for year ending .June, 
1914, 10,538*: 32 pages." 3 columns; length 
of columns, 10% in.; width, 2 1/5 in. Office, 
AVesley IMemorial Building. 

Advertising rates, $1 an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



WESTMINSTER MAGAZINE — Monthly. 
Presbyterian. Established 1912. AVestminster 
Company, publishers. Subscription, $1 ; sworn 
average circulation for year 1913, 10,000; 24 
pages, 4 columns; length of columns, 14 in.; 
width, 2% in. Cannot use matrices. Forms 
close 15th of preceding month. Office, Emjiire 
Life Building. 

Advertising rates, $1 an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 in. respectively. Readers, special posi- 
tions or other requirements, 25% extra. 



AUGUSTA — Population 48,301. On Savannah 
River and 9 railroads. Has a $100,000,00 
barge lijie to coast. Has a 54,000 horse 



power water power plant and a number of 
large cotton factories as well as flour and 
lumber mills, cotton seed oil mills, 4 ice fac- 
tories, chemical and marble works, foun- 
dries; brick yards and machine shops of 
the (jeorgia R. R. Big fruit growing and 
canning factories, as well as one of the 
largest inland markets of the world in cot- 
ton. Seat of Medical College of Georgia. 
There is in course of construction a $2,- 
000.000.00 levee to protect city from floods; 
$6,500,000.00 expended in building in 1913. 
Annual value of manufactured products, 
$122,000,000.00. 



CHRONICLE — Every morning including 
SUNDAY. Democratic' Established 1785. Au- 
gusta Chronicle Publishing Co., publishers. 
Subscription, daily and Sunday, $6; claimed 
average circulation for 1913 daily, 9.353; Sun- 
day, 10,999; 10 to 60 pages, 7 columns; length 
of columns, 21 in.; width, 2^8 in. Can use 
matrices. 

Advertising rates, daily or Sunday, 5 cts.; 
2,000 lines, 4 cts.; 3,000 lines, within one 
year, 3V2 cts.; 5,000 lines, 2 1/& cts. a line. 
Classified, 7 ct. a line, with discount for time. 
Reading notices, 20, 25 and 30 cts. a line; 
telegraphic readers, 30 cts. a line. 

See advertisement on page 495. 



HERALD — Every evening except Sundav. 
SUNDAY MORNING. Established 1890. Her- 
ald Publishing Co., publishers. Subscription, 
daily, $5; Sunday, $1; sworn average circu- 
lation for six months ending March 31, 1914, 
daily, 10.465*; Sunday, 10/266*; daily, 8 to 
16 pages; Sunday, 24 to 36 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 500 lines within one 
year, daily or Sunday, 4 cts. a line; l,wuv/ 
lines, 3V^ cts.; 2,000" lines, 3 M, cts.; 3,500 
lines, 3 cts., 5,000 lines, 2% cts.; 7,000 lines 
or more, 2 cts. a line. Position, 10 and 25% 
extra. Reading 15 cts. a line; telegraphiu 
readers, daily, 50 cts. a line. Classified, Ic. 
a word (minimum charge, 25 cts.). 

See advertisement on jiage 497. 



COLUMBUS — Population 20,554. On Chatta 
hoochee River and 3 railroads. The leading 
cotton manufacturing town of the South. 
Here is located the Phoenix Cotton Mill 
of 46,000 spindles and a number of other 
smaller institutions nearly as large. In- 
dustries also include iron and plow works, 
barrel and bagging factories; also has an 
excellent water power. 



ENQUIRER-SUN — Every morning except 
Monday, including Sunday. Democratic. Es- 
tablished 1828. Enquirer-Sun Company, pub- 
lishers. Subscription, $6; claimed average 
circulation for 1913, daily, 6,400; Sunday, 
6,800; daily, 8 to 12 pages, Sunday, 20 to 
28 pages; daily and Sunday, 7 columns; length 
of columns, 20 in.; width, 2^/6 in. Can use 
matrices. 

Advertising rates, agate, 1% cts. a line flat; 
effective .Tan. 1, 1915, 2 cts. a line flat. Read- 



NELSON CHESMAN & CO.'S RATE BOOK. 



41 



GEORGIA 



ing notices, 10 cts. a line. Classified Ic. i)er 
word. 



LEDGER — Every evening except Saturday 
and Sunday. SUNDAY MORNING. Demo- 
cratic. Established 1886. R. W. Page, pub- 
lisher. Subscription, daily, $5; Sunday, $1; 
sworn average circulation for six months jirior 
to April 1914 daily. 8,0.53* net paid; Sunday, 
8,650* net paid; 8 to 24 pages, 7 columns; 
length of columns, 21 in.; widtli, 2% in. Can 
use matrices. 

Advertising rates, brevier, 50 cts. an 
inch; 250 in. on yearly contract (2 times 
a week) 30 cts.; 500 in. (3 times a week), 
25 cts. an inch. Classified, Ic a word (min- 
imum charge, 15 cts.). Reading notices, 20 
cts. a line; first page, 50 cts. 



SOUTHERN CHRISTIAN RECORDER — 
Every Thursday. African Metliodist. Estab- 
lished 1889. Rev. G. W. Allen, editor and 
publisher. Subscription, $1; circulation — not 
given by publisher; 4 pages, 7 columns; 
length of columns. 21% in.; width, 2 1/4 in. 
Cannot use matrices. 

Advertising rates, one incli minimum, 50 
cts.; one inch 6 months, $2.75; on<5 year, 
$5.25. Discount of 10% on plate matter. 
Readers in news columns (minimum 25 cts.), 
2 cts. a line. 



GA.INESVILLE — Population 5,925. Located 
in a farming and mining district, on the 
Gainesville Midland and the Southern Rail- 
road. Mineral springs in the vicinity and 
is a popular summer and health resort. 



HOME HELPER— Monthly. Family-Mail 
Order. Established 1911. The Helper Pub- 
lishing Co., publishers. Subscription, 20 
cts.; claimed average circulation for first 
six months 1914, 5,000; 16 pages. 4 columns; 
length of columns, 18 in.; width, 2% in. 

Advertising rates, 42 cts. an inch. Classi- 
fied, 1 cent per word. 



MACON — Population 40,665. On Ocmulgee 
River and 6 railroad lines. Is in the heart 
of the famous peach belt, being the dis- 
tributing point for said product. Has a 
vast trade in cotton of which 150,000 bales 
were received in 1912, and of which prob- 
ably 50,000 bales are used in their cotton 
mills. Is the largest brick market in the 
South, having an annual out-put of 100,- 
000,000. Manufactures also include machine 
shops, sash and blind works, railroad re- 
pair shops, iron and brass foundaries, fer- 
tilizer, wagon and harness factory, cotton 
seed oil and products and saw mills. Com- 
bined pay rolls of the various industries 
amounting to more than $500,000.00 per 
month. Seat of Mercer University; Pio 
Nono College, Wesleyan Female College, 
Georgia Academy for the Blind, St. Stan- 



GEORGIA 



if.lniis College (Catholic), M. De Sales 
Academy (Catholic), two Business Colleges 
and five institutions for colored people. 
Postoffice receipts for the year 1913, $171,- 
781. S2. Bank clearings for year 1913 
amounted to $212,292,211.44. Annual value 
of manufactured products, $18, 669. 000. OU. 



NEWS — Every evening except Sunday. 
Democratic. Established 1884. Macon News 
Printing Co., publishers. Subscription, $5, 
sworn average circulation for year ending 
March 31, 1914, 12,606* net paid; 10 to 24 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 4 cts. a line; 1,400 lines 
or more within one year, 3 cts. a line; fuu 
position, %c. per line, extra. Classified, Ic. per 
word. Reading notices, i^ica, 40 cts. a line; 
brevier, 20 cts. a line. 



TELEGRAPH — Every morning, including 
SUNDAY. Democratic. Established lsz6. 
Macon Telegraph Publishing Co., publishers. 
Subscription, daily and Sunday, liy mail, $5; 
by carrier, $7 ; sworn average circulation for 
1913, daily, 16,594*; Sunday, 18.316*; daily, 
12 to 16 pages (Sunday, 4(3 to 60 pages), 7 
columns; length of columns, 20 in.; width, 2i/6 
in. Can use matrices. 

Advertising rates, agate, 5 cts. a line; 
2,000 lines, 4 cts. a line; full position, 14 c. a 
line extra; minimum space, 7 lines. For each 
column in width, advertisements must be at 
least one inch deep. Classified, Ic. a word 
Reading notices, 20 cts. per count line, with 
discount on 1,000 lines or over. 



SAVANNAH — Population 65,064. On Savan- 
nah River and 6 railroads. Port of entry, 
lias fine harbor and is the leading commer- 
cial city of Georgia. Very large coast and 
foreign trade; the largest trade of any 
city in the world in shipping naval stores 
also in manufacture and shipping of ferti- 
lizers and second largest trade of any city 
in the United States in shipment of cotton; 
also does an immense shipping business in 
early fruits and vegetables; likewise lum- 
ber, barrels, boxes and veneers, brooms, 
buggies, cotton seed products, paints, soap, 
rosin, oil, and printing ink, hides and wool. 
Annual value of manufactured products, 
$15,000,000.00. Bank clearings during 
1913, $280,538,512.00. 



NEWS — Everv morning including SUN- 
DAY, and SEMI-WEEKLY, Mondays and 
Thursdays. Democratic. Established 1850. 
Morning News Co., publishers. Subscription, 
daily, $8; weekly, $1; claimed average circu- 
lation for year 1913. daily, 13,196 net paid; 
Sunday 19,498; weekly, 5,000; 8 pages, 7 col- 
umns; length of columns, 21 in.; width, 
2Vs in. 

Advertising rates, daily or Sunday, 10 cts. 
per agate line. Open space within one year, 



42 



NELSON CHESMAN & CO.'S RATE BOOK. 



GEORGIA 



250 lines, 8 cts.; 500 lines, 7 cts.; 1,000 
lines, 6 cts. a line; 2,500 lines, 5 cts.; 5,000 
lines, 4 cts.; 10,000 lines, 2 cts. a line. Posi- 
tion 10 and 25% extra. Reading notices, 
20 cts. per minion line; 20, 33% and 50% 
discount on 26, 52 or 104 insertions respec- 
tively. Classified (minimum, Sunday 25 cts. 
or daily, 15 cts.), Ic. per word. Twice-a-week, 
display, 5 cts. per line. Discount, 20, 33% 
and 50% on 26, 52 or 104 insertions re- 
spectively. 

PRESS — Every evening, except Sunday, 
Establihed 1892. Democratic. Pleasant A. 
Stovall, publisher. Subscription, $5; sworn 
average circulation for six months prior to 
April, 1914, 11,892* net; 12 to 20 pages, 7 
columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 3 cts. a line, flat; 
preferred position, 10 and 25% extra. Class- 
ified, Ic. a word. Reading notices, 10 cts. a 
line. 

See advertisement on page 487. 

THOMPSON — Population 2,151. On Georgia 
Railroad. Cotton, sweet potatoes, peaches 



GEORGIA 



and grain largely grown ; has large cotton 
factory and cotton seed oil mill and most 
extensive shipments of cotton and fruit. 



JEPFERSONIAN — Every Thursday. Rural. 
Literary. Established 190G. Thos. E. Watson, 
editor and publisher. Subscription, $1; 
claimed average circulation for 1913, exceed- 
ing 50,000, 20 to 24 pages, 4 columns; length 
of columns, 13 in.; width 2% in. Forms close 
Saturday preceding. 

Advertising rates, agate, 10 cts. a line. 
Classified, 2 cts. a word. 



WATSON'S MAGAZINE — Monthly (1st). 
Literary. Established 1907. The .Jeffersonian 
Publishing Co., publishers. Claimed average 
circulation for year 1913, exceeding $50,000 
Subscription, $1; 100 pages, 2 columns; 
length of columns, 8% in.; width, 2% in. 
Forms close 15th preceding month. 

Advertising rates, agate 25 cts. a line; one 
page, $50; V4, or % pages, pro rata. Classi- 
fied. 5 cts. per word. 



IDAHO 



BOISE — Population 17,358. Capital and com- 
mercial center of Idaho. On Boise River 
and Oregon Short Line R. R. Wholesale 
center for large irrigated section. Shipping 
point for lumber, fruit, wool and hides. U. 
S. Arrowrock Dam supplies water for 
200,000 acres of land leading industries are 
creameries; cigar, candy, broom, trunk, 
shirtwaist, harness, apiary (bee-keeping), 
supply and canning factories; quarries; 
cement, soap, sweeping compound, brick 
bunting, tent and awning works; bakeries; 
packing houses; coffee roasting plants; 
Ijreweries, foundries and machine shop. U. 
S. Assay office. Land ofiice. State peniten- 
tiary and Soldiers' Home located here. 

C.VPITAL NEWS — Everv evening except 
Sundav, and SUNDAY MORNING. Independ- 
ent. Established, 1901. Capital News Pub- 
lishing Co. Ltd., publishers. Subscription, 
$6; claimed average circulation for year 1913, 
9,964; daily, 8 to 16 pages, Sunday, 26 to 36 
pages, daily and Sunday; 7 columns; length 
of columns, 20 in.; width 2% in. Can use 
matrices. 

Advertising rates, 4 cts. a line; on yearly 
contract, 2,500 lines, 3% cts.; 5,000 lines 
or more, 3 cts. a line. Preferred position, 
25% additional. Classified, Ic. a word. Read- 
ing notices, minion, 20 cts. a line first time; 
10 cts. each subsequent insertion. 



IDAHO FARMER — Semi-Monthly (1st and 
15th). Agricultural. Established 1914. 
Northwest Farm Press Co., publishers. Sub- 



scription 50c. Guaranteed average circu- 
lation for 1914-15, 10,000. 20 pages, 4 
columns, length of columns, 14 in., width 2 Vc. 
in. Can use matrices. Forms close 15th of 
month preceding and 1st of month of publi- 
cation. 

Advertising rates, agate, 7c a line. In 
combination with WASHINGTON FARMER 
and OREGON FARMER, 23c a line. 



IDAHO STATESMAN— Every morning in- 
cluding SUND.A.Y. Republican, Established 
1864. Statesman Printing Co., publishers. 
Subscription, $7; sworn average circulation 
for si.x months prior to April 1914, daily, 12,- 
610* net paid; Sunday, 12,588* net paid; 
8 to 36 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 4 cts. a line; 1,000 
lines, 3% cts.; 5,000 lines, 3 cts.; 10,000 
lines, or more, 2% cts. a line. Preferred posi- 
tion, 10 and 25% extra. Reading notices, 
20 cts. per count line. Classified, Ic. a word. 



ST. ANTHONY— Population 1,238. Located 
40 miles from Idaho Falls on the Oregon 
Short Line Railroad. Farming and fruit 
growing being engaged in quite extensively 
througliout the surrounding territory. 



WESTERN FARMERS' REVIEW — Every 
Thursday. Agricultural. Irrigation. Estab- 
lished 1895. Capital News Publishing Co. 
(Ltd.), publishers. Subscription, $1.50; 
sworn average circulation for year ending 
April, 1914, 7,207* net paid; 12 pages, 7 



NELSON CHESMAN & CO.'S RATE BOOK. 



43 



IDAHO 



columns ; length of columns, 
2% in. Can use matrices. 



20 in.; width, 



Advertising rates, .50 cts. an inch. 



CALDWELL — Population 3,543. On Oregon 
Short Line R. R. (Harriman System). De- 
voted entirely to farming, stock raising and 
fruit growing ; winter apples being the 
main fruit crop, which are unexcelled any 
place in the world and of which there are 
thirty thousand acres of orchards, coming 
into bearing together with a large acreage 
of old orchards. Center of rich agricultural 
and grazing country and Boise-Payette Ir- 
rigation projects. Educational center of 
South Idaho, being the home of the Col- 
lege of Idaho. Is County Seat of Canyon 



IDAHO 



County, richest and most populous county 
in state. 

GEM STATE RURAL AND LIVE STOCK 
JOURNAL— Monthly. Agricultural. Live 
Stock. Established 1895. Gem State Rural 
Publishing Co. Ltd., publishers. Subscrip- 
tion, $1 ; claimed average circulation for last 
si.x months, 1913, $18,104*; 40 pages and 
cover, 4 columns; length of columns, 12 in.; 
width, 2 Vs in. Forms close 15th of preceding 
month. 

Advertising rates, agate (minimum charge, 
$1); 7 cts. a line, flat; full page (672 lines), 

j $47.04; V2 page, $23.52; inside front cover 
or outside back cover (two colors), 100% 

I extra. Special position inside, 25% extra. 

j Readers, 20 cts. a line. Classified, 5 cts. a 

! word. 



ILLINOIS 



ALTON — Population 17,538. Located 25 
miles north of St. Louis, Missouri, on 
Mississippi rivei', Chicago & Alton, Cincin- 
nati, Chicago & St. Louis, and Chicago, 
Burlington & Quincy railroads. Consider- 
able river trade and is a distributing point 
for agricultural produce. Extensive lime 
and building stone quarries in vicinity. 
Other industries are: Flour and paper 
mills; glass, agricultural and carriage 
works; oil, mining tool and ice plants. 
Seat of ShurtlefE College, Ursuline AcaOemy, 
Monticello Seminary and Western Military 
Academy. Annual income from the various 
industries, approximately, $30,000,000.00. 



TELEGRAPH — Every evening except Sun- 
day. Republican. Established 1836. Tele- 
graph Publishing Company, publishers. Sub- 
scription $5.20. Sworn average circulation 
for six months prior to April, 1914, 4,557* 
net paid: 8 pages, 7 columns; length of col- 
umns, 20 ?4 in.; width, 2% in. Cannot use 
matrices. 

Advertising rates, 15 cts. an inch. Com- 
position, 5 cts. an inch additional. Special 
position, 10 or 20% extra. Locals 5 cts. a 
line. 



AURORA — Population 29,807. Located in 
the center of what is claimed to be the 
finest farming land in the world; on 6 rail- 
roads and is the center of an interurban 
system extending in every direction. Three- 
fourths of street mileage are paved. Main- 
tains its own lighting plant; likewise 
its own water works, supplying every 
part of the city from six artesian wells. 
Manufactures include large cotton and flour 
mills, machine shops, scraper and dumpers, 
pumping and conveying machinery, carriage, 
sash and blind factories, garment, corsets, 
silver ware, brass ware, automobile, pneu- 



matic and electric tools, soda fountain, 
motorcycle and door hanger factories; also 
locomotive car shops of the C. B. & Q. R. R. 
Annual value of manufactured products, 
$18,000,000.00. Bank clearings during the 
year 1913, approximately, $35,000,000.00. 



BEACON-NEWS — Every evening except 
Sunday. Progressive. Established 1846. Au- 
rora Beacon Publishing Co., publishers. Sub- 
scription, $3; detailed average circulation for 
year ending April, 1914, 15,414*; 12 to 20 
pages, 8 columns; length of columns, 21 in.; 
width, 2 in. Can use matrices. 

Advertising rates, 50 cts. an inch, flat; on 
contract, 35 cts. an inch; any required posi- 
tion 25% extra. Composition, 5 cts. an inch 
extra. Classified, 25 words or less,_ 25 cts. ad- 
ditional words, Ic. a word. Reading notices, 
15 cts. per count line, flat. 



BLOOMINGTON — Population 25,768. 4 steam 
and 2 electric railways. Coal mining ex- 
tensively carried on and breeding of fine 
horses and imported stock largely engaged 
in. Great horse market; annual sales, $1,- 
100,000.00. Annual pay roll of $4,500,- 
000.00 divided among 75 manufacturing es- 
tablishments and factories, including ma- 
chine shops of the C. & A. Ry., which em- 
ploys more than 2,000 men. Seat of Il- 
linois State Normal School and Illinois 
Wesleyan University. Annual value of 
anufactured products, $4,000,000.00. Bank 
clearings during 1913, $36,827,855.60. 



BULLETIN (The) — Every evening except 
Saturday and Sunday, SUNDAY MORNING. 
Democratic. Established 1881. Braley & 
O'Donnell, publishers. Subscription, $5; 
sworn circulattion for six months ending 



44 



NELSON CHESMAN & CO.'S RATE BOOK. 
ILLINOIS ILLINOIS 



March, 1914, daily and Sunday, 7,172*; daily, 
8 to 16 pages; Sunday, 16 to 24 pages, 7 and 
8 columns; length of columns, 20% in.; width, 
2Vs in. Can use matrices. 

Advertising rates, agate, 2 V4 cts. a line; 
1,400 lines within one year, 2 cts. a line; 
7,000 lines, 1 1/^ cts.; 14,000 lines, 1% cts. 
a line; when matrices are used, 2 cts. an inch, 
or when composition is required, 5 cts. an 
inch additional. Preferred positions, 15 and 
20% extra. Classified. Ic. a word, first in- 
sertion; %c. each subsequent insertion. 
Personals and mediicine notices, 2 cts. a word. 
Reading notices, 25 cts. a line; 300 lines, 15 
cts.; 1,000 or more lines, 12 V^ cts. a line; 
telegraphic, 25 cts. a line. 



PANTAGRAPH — Every morning except 
Sunday. Republican. Established 1846. The 
Pantagraph (Inc.), publishers. Subscription, 
$4; weekly, $1; sworn detailed average cir-- 
culation for year 1913, 15,922* net paid; 8 
to 20 pages. 7 columns ; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, 1 in., one time, 42 cts.; 
one month, 35 cts.; six months, 28 cts.; 
8.0. d. 3 months, 35 cts.; 1 year, 28 cts. Open 
space used within One year, less than 5,000 
lines, 3 cts.; 5,000 lines 21/2 cts.; 10,000 
lines , 2 cts. per line. Preferred position, 
15 and 25 per cent extra. Reading notices, 20 
cts. a line, with discount on 300 lines and 
over. Classified, Ic. a word, first insertion; 
%c. each subsequent consecutive insertion. 



SCHOOL AND HOME EDUCATION — 
Monthly (Julv and Augiist omitted). Educa- 
tional. Established 1880. The Public School 
Publishing Co., publishers. Subscription, 
$1.25; circulation — not given by publisher; 
64 pages, 2 columns; length of columns, 8 in.; 
width, 2V2 in. Forms close on 25th of pre- 
ceding month. Can use matrices. 

Advertising rates, 1 inch, $3; three months, 
$8. five months, $13; ten months (one vear'l. 
$24; 2 in., one year, $40; one page, ten 
months (one year), $200; position, V4, extra. 
Reading notices, 25 cts. per nonpareil line. 



CANTON — Population 10,453. On two rail- 
roads. At the buckle of the famous Illi- 
nois Corn Belt. Trade center for a very 
rich farming and mining district. The 
liome of the largest plane factory in the 
world; other industries include large agri- 
cultural implement works, machine shops 
and foundry, glove factory as well as brick, 
tile and cigars ; a number of coal mines in 
vicinity. 



LEDGER — Every evening except Sunday. 
Independent. Established 1912. Canton 
Ledger Co., publishers. Subscription, $5; 
sworn detailed circulation for six months 
prior to April 1914, 5,167* net paid; 8 to 16 
pages, 7 columns; length of columns, 20 V^ 
in.; width, 2^4 in. Can use matrices. 

Advertising rates, 15 cts. an inch; full 
position, 20 cts. an inch, flat. Composition, 5 



cts. an inch additional. Readers, 12 1^ cts. a 

line. Classified, thirty words three times, 
25 cts. 

See advertisement on page 492. 



REGISTER — Every evening except Sunday. 
Republican. Established 1890. C. E. Snive- 
ly, publisher. Subscription, $3.50; sworn 
average circulation, for year ending March, 
1914, 5,388* net paid; 10 to 16 pages, 7 
columns; length of columns, 21 in. Can not 
use matrices. 

Advertising rates, agate, 2 cts. a line; on 
5,000 line contract. 1 Vs cts. a line. Readers, 
I2I/& cts. a line. Classified (minimum 25 cts) 
Ic. per word. 

CARLINVILLE — Population 3,616. Located 
on Chicago & Alton R. R. and is the trade 
center for a thriving agricultural district. 
Chief industries are tile and monument 
works, brick yards and coal mine. Has 
natural gas. Blackburn (Presbyterian) 
College is located here. 



OTWELL'S FARMER BOY — Monthly 
(Ist). Youth. Established 1905. Will B. 
Otwell, editor and publisher. Subscription 50 
cts. Claimed average circulation for year 1913, 
40,000; 16 pages, 4 columns; length of col- 
umns, 12Vi in.; width, 2% in. Use mat- 
rices. Forms close 20th of preceding month. 

Advertising rates, 10 cts. a line; $1 an 
inch; full page $45. 



CHAMPAIGN — Population 12,421. 4 rail- 
roads. Headquarters and general offices 
Illinois Traction System. In the center of 
a fertile farming section. Manufactures de- 
voted largely to automobiles, refrigerators, 
textile goods, and various kinds of tools. 



NEWS — Every morning except Monday and 
evening except Sunday, and SEMI-WEEKLY, 
Wednesday and Saturday. Independent Re- 
publican. Established, Morning 1903; Even- 
ing, 1895. E. B. Chapin, editor and pub- 
lisher. Subscription, morning, $3 ; even- 
ing, $5: sworn average circulation for year 
ending March, 1914, 5,952* net paid; semi- 
weekly, 3,653 each issue; 12 pages, 7 col- 
umns; length of column.s, 20 1^ in.; width, 
2% in- 
Advertising rates, daily (morning and even- 
ing), first insertions, 25 cts. an in.; subse- 
quent insertion, 20 cts. Reading notices, 10 
cts. per line; subsequent insertions, 7 V2 Cts. 
Classified 5 cts. a line. The same rates pre- 
vail over the country or semi-weekly edition. 



CHICAGO — Population, 1910 census, 2,185,- 
283; as estimated July 1, 1914, 2,393,325. 
The estimated population of the metropoli- 
tan district is 2,572,248, the latter includ- 
ing the City of Chicago and the suburbs im- 
mediately adjacent to it but not within the 
city limits. Chicago is a metropolis of the 
first rank and the great central market of 



NELSON CHESMAN & CO.'S RATE BOOK. 



45 



ILLINOIS 



the United States. It is the second city in 
point of population iu the United States 
and the fourth in the world. It is the 
greatest railroad center, being the terminus 
of twenty-seven trunk lines. The annual 
value of manufactured products in 1913 
was $1,768,872,000.00. The region around 
and which looks to Chicago as the market 
of its chief commodities, is an area rich in 
mineral resources and the richest area of 
the size on earth in the matter of soils. 
The city is noted for the magnitude of its 
business establishments, industry and trade. 
It is a leading market in dry goods, general 
merchandise and other manufactured prod- 
ucts. It is the foremost distributing 
center for grain, provisions and live stock; 
a financial center of great importance, the 
combined capital, surplus and undivided 
profits of its national and state banks be- 
ing $1,55,029,724.00 and the depo.sits in 
the same amount to $1.059.8.3.3,572.00; the 
clearings for 1913 being $16,073,130,524.00. 
It has a notable system of public parks 
and playgrounds, famous educational and 
scientific institutions, e.xcellent hotels and 
fine business buildings. It is the seat of 
the University of Chicago and the pro- 
fessional departments of the Xorthwestern 
Universitv. 



ILLINOIS 



ABENDPOST — Every evening except. Sun- 
day, and SONNTAGPOST, Sunday morning. 
German. Established 1889. The Abendpost 
Co., publishers. Subserijation, $3; sworn 
average circulation for year ending March 31, 
1914, daily, 48,308* net paid; Sunday, 39,- 
570* net paid; 8 to 16 pages (Sunday, 16 
to 24 pages), 7 columns; length of columns, 
21 V4 in.; width. 2% in. Can use matrices. 
Office, 223-225 W. Washington Street. 

Advertising rates, agate, 15 cts. a line. 
Reading notices, 50 cts. a line. Lowest con- 
tract, display, 7% cts. a line. Double col- 
umn advertisements must be not less than 
50 lines deep. No ads. on first page. 

See advertisement on page 435. 



ADVANCE — Every Thursday. Congrega- 
tional. Established 1867. Advance Publish- 
ing Co., proprietors. Subscription, $2; 
claimed average circulation for year 1913, 
15,543; 32 to 64 pages, 3 columns; length 
of columns, 11^4, in.; width, 2% in. Office, 
700 East 40th Street. 

Advertising rates, agate, 15 cts. a line; six 
insertions, or 100 lines, 14 cts.; thirteen in- 
sertions, or 250 lines, 13 cts.; twenty-six in- 
sertions, or 500 lines, 12 cts.; fifty-two in- 
sertions, or 1,000 lines, 11 cts.; back cover 
(500 lines), $70. Preferred position, Ic. a 
line extra. , 



AGENTS AND 
M A G A Z I N E — 
and Mail Order. 
Agents Publishing 
scription, 50 cts; 
for year 1913, 10, 
length of column, 
not use matrices, 
preceding. Office, 



MAIL ORDER DEALERS 
Bimonthlv (1st). Agents 
Established 1911. The 
Company, publishers. Sub- 
claimed average circulation 
000 ; 20 pages, 3 columns ; 
10 in.; width, 2 1/^ in. Can 
Forms close 20th of month 
519 .So. Dearborn Street. 



Advertising rates, 35 cts. a line; $3.50 an 
inch; full page, $50; Vz page, $30; V4. 
page, $15. Classified, 3 cts. per word. 



AMERICAN — Every evening except Sun- 
day. Democratic. Established 1900. Even- 
ing American Publishing Co., publishers. Sub- 
scription, $3 ; sworn average circulation for 
six months prior to April 1, 1914, 355,008* 
net paid; 12 to 28 pages, 8 columns: length 
of columns, 20 in.; width, 2 1/7 in. Can 
use matrices. Office, 326 W. Madison Street. 

Advertising rates, agate, 40 cts. a line; 
special positions, (minimum space 28 or 42 
lines), 45 and 50 cts. a line; pages two or 
three or woman's page, 60 cts. a line; medi- 
cal advertising, 60 cts. a line. Discount, 
2%% on 52 insertions within one year, or 
5,000 lines; 5 per cent on 78 times, or 10,- 
000 lines; 7^4% on 104 times, or 15,000 
lines; 10% on 156 times or 20,000 lines. Ad- 
vertisements must occupy 10 lines in space, 
single column, run of paper; 42 lines, if in 
position to carry above discounts; double 
column ads. must not be less than 42 lines 
deep; triple columns ads., not less than 75 
lines deep; four column ads., not less than 
100 lines deep; five column ads., 125 lines 
deep ; 6 to 8 columns, not less than 140 lines 
deep. Automobile advertising, 35 cts. a line, 
less 20% for 2,500 or more lines. Special 
and business notices. 50 cts. a line, with dis- 
count. Reading notices (except page 1), $2; 
first page, $3 a line. 



AMERICAN CARPENTER AND BUILD- 
ER — Monthly. Trade. Established 1905. 
American Carpenter and Builder Co., pub- 
lishers. Subscription, $2; sworn detailed 
average circulation for year ending March 10, 
1914, 42,430* net paid; 176 to 200 pages, 2 
columns; length of columns, 10 in.; width, 
3 1/4 in. Forms close 20th preceding month. 
Can use matrices. Office, 1827-1833 Prairie 
Avenue. 

Advertising rates, agate, 55 cts. a line; Vs 
page, one time, $22.50; % page, $40; % 
page, $75 ; one page, $140, with discounts on 
three months or longer. Special positions, 
back cover, 50%; inside covers or opposite 
editorial pages, 25% ; opposite inside or in- 
dex or on reading pages in back section, 
15%; oiaposite reading in back section, 10% 
extra. 



AMERICAN CO-OPERATIVE .JOURNAL 
— Monthly. Independent. Established 1905. 
Co-operative Journal Co., publishers. Sub- 
scription, $1 ; claimed average circulation for 
year 1913, 10,500; 80 to 112 pages; 3 col- 
umns; length of columns, 10 in.; width, 2% 
in. Forms close 10th of current month. Can- 
not use matrices. Office, 230 LaSalle Street. 

Advertising rates, agate, 20 cts. a line; 
discount on 3 or more insertions. 



AMERICAN EDUCATIONAL REVIEW — 
Alonthly. Educational. Inter-Collegiate. Es- 
tablished 1879. American Educational Co., 
publishers. Subscription, $1.50; circulation 
— not given by publisher; 144 pages, 2 col- 



46 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



ILLINOIS 



umns; length of columns, 8 in.; width. 2% 
in. Forms close 20th preceding month. Office, 
315 Dearborn Sti'eet. 

Advertising rates, one inch, one time, $6; 
Vi page, $16; Vz page, $28; one page, $50. 



AMERICAN FARMING— Monthly (1st). 
Agricultural. Established 1906. American 
Farming Publishing Co., publishers. Sub- 
scription, 25 cts. ; guaranteed average circula- 
tion for 1914-5, 80,000; 24 to 44 pages, 3 
columns; length of columns, 10% in.; width, 
21/4 in. Forms close 20th preceding month. 

Advertising rates, 40 cts. a line, flat. Pre- 
ferred position, 15% extra; reading matter, 
25% additional. 

AMERICAN FIELD — E very Saturday. 
Sportsmanship. Established 1874. American 
Field Publishing Co., publishers. Subscrip- 
tion, $4; claimed average circulation for year 
1913, exceeding 18,000; 32 pages, 4 columns; 
length of columns, 14 in.; width, 2^4 in- 
Forms close Tuesday morning preceding. Of- 
tice. Masonic Temple. 

Advertising rates, display, $2.50 an inch; 
one month, $2; three months, $1.92; six 
months, $1.54; one year, $1.15 an inch per 
time. Classified, 3 cts. a word first inser- 
tion; each additional consecutive insertion, 2 
cts. a word. Reading notices, $1 a line. 



AMERICAN FOOD JOURNAL— Monthly. 
Pure" Foods. Established 1906. The Amer- 
ican Food Journal, publishers. Subscrip- 
tion, $2; claimed average circulation for 
1913, 10,000; 36 pages. 2 columns; length 
of columns, 9% in.; width, 3 2/7 in. Office, 
15 South Market Street. 

Advertising rates, $10 an inch; two months, 
$15; three months, $20; six months, $35; 
one year, $60 an inch. 



AMERICAN JOURNAL OP CLINICAL 
MEDICINE — Monthly. Medical. Established 
1894. The Abbott Press, publishers. Sub- 
scription, $2 ; claimed average circulation for 
1913, 25,000; 224 pages, 2 columns; length 
of columns, 8 in.; width, 2^/4 in. Forms close 
15th preceding month. Can use matrices. 
Office, 4759 Ravenswood Ave. 

Advertising rates, one inch, (-^ page), one 
time, $15; Vs page, one time, $20; Vt page, 
$30; V2 page, $55; one page, $100. Dis- 
counts, 5, 10 and 15% on 3, 6 and 12 
months respectively. Classified, $2; for 25 
words or less; additional words, 8 cts. each. 



AMERICAN JEWELER — Monthly. Trade. 
Established 1882. Hazlitt & Walker, pub- 
lishers. Subscription, $1; claimed average 
circulation for year 1913, 5,000; 56 pages, 
2 columns; length of columns, 10% in.; 
width, 3% in. Office, 607 South Dearborn 
Street. 

Advertising rates, iV page (li/^x4 in.), one 
time, $2; three months, $5.25; six months, 
$10; one vear. $20; Vs page, one time, $4; 
14 page, $7; V2 page, $14; one page, $28. ! 



AMERICAN JOURNAL OP VETERINARY 
MEDICINE — Monthly (1st). Veterinary. 
Established 1906. D. M. Campbell, D. V. S., 
editor and publisher. Subscription, $2; 
sworn detailed average circulation for year 
1913, 7,022*; 96 pages, 2 columns; length of 
columns, 8% in.; width, 2^3 in. Office, 445 
Plymouth Court. 

Advertising rates, full page, $25; 3 months, 
$70; 6 months, $135; one year, $250; V2 
page, $15, $42, $80 and $150; V^ page, $10, 
$28, $54 and $100; Vs page, $6, $17, $32 and 
$60. respectively, for one, three, six or twelve 
insertions. Classified, 25 words, $1 minimum; 
additional words, 4 cts. each. 



AMERICAN LUMBERMAN — Every Satur- 
day. Lumber-trade. Established 1873. Ameri- 
can Lumberman (Inc.), publishers. Subscrip- 
tion, $4; claimed average circulation for year 
1913, 13,450; 112 pages, 3 columns: length 
of columns, 13 in.; width, 3 in. Can use 
matrices. Office, 431 So. Dearborn Street. 

Advertising rates, $3.50 an inch; full page, 
$103.50: V2 page, $60; % page. $34.50; Vs 
page, $18.50; iV. page, $10.50, with discounts 
on two or more insertions. 



AMERICAN POULTRY JOURNAL — 
Monthly (1st). Poultry. Established 1874. 
American Poultry Journal Publishing Co., 
publishers. Subscription, $1: claimed aver- 
age circulation for 1913, 65,000; 84 to 252 
pages, 3 columns; length of columns, 10 in.; 
width, 2'/^ in. Forms close 15th preceding 
month. Can use matrices. Office, 542 So. 
Dearborn Street. 

Advertising rates, agate, 40 cts. a line; 
1,000 lines, 35 cts.; 2,000 lines, 30 cts. a 
line; by the year, 30 cts. a line; 1,680 lines 
or more, for i2 continuous insertions, 28 cts. 
a line. Reading notices, 50 cts. a line. 



AMERICAN SHEEP BREEDER AND 
WOOL GROWER — Monthly. Sheep and Wool 
interests. Established 1883. American Sheep 
Breeder Co., publishers. Subscription, $1; 
circulation — not given by publisher; 68 pages, 
3 columns; length of columns, 10 in.; width, 
2% in. Office, 9 So. Clinton Street. 

Advertising rates, 20 cts. a line. 



AMERICAN SWINEHERD — M n t h 1 y. 
Swine Raising and Farming. Established 1885. 
American Swineherd Publishing Co., publish- 
ers. Subscription, 50 cts.; claimed average 
circulation for year 1913, 35,000; 64 to 160 
pages, 3 columns; length of columns, 10 in.; 
width, ZVs in. Forms close first of preceding 
month. Office, 443 South Dearborn Street. 

Advertising rates, 25 cts. a line. Reading 
notices, 50 cts. a line. 



AMERICAN TOURIST MAGAZINE — 
Monthly (1st). Hotel and Travel. Estab- 
lished 1889. American Tourist Publishing Co.. 
publishers. Subscription $2.50; claimed aver- 



NELSON CHESMAN & CO.'S RATE BOOK. 
ILLINOIS ILLINOIS 



47 



age circulation for six months ending July 
1914, 6,000; ....pages, 3 columns, length of 
columns, 11'/^ in.; width, 2% in. Can not 
use matrices. Forms close 20th of month pre- 
ceding. Office, 814 Adams Express Building. 
Advertising rates, $6 an inch; three months, 
$4; six months, $3; one year, $2.50 an inch. 
Classitied, 3 cts. per word. 



AMERIKAN. See Svornost. 



ARBEITER ZEITUNG — Every evening ex- 
cept Sunday. FACKEL, Sundays, and VOR- 
BOTE, Wednesdays. German. Socialistic. Es- 
tablished 1876. Chicago Arbeiter Zeitung 
Publishing Co., publishers. Subscription, 
daily $3; Sunday, $2; weekly, $2; claimed 
average circulation for 1913, daily, 15,000; 
Sunday, 24,000; weekly, 4,000; daily, 4 
pages; weekly, 8 pages; Sunday, 12 pages; 
length of columns, 20% in.; width, 2% in. 
Can use matrices. Office, 406 North Clark 
Street. 

Advertising rates, 10 cts. a line, either edi- 
tion. Discounts from 10% on 1,000 lines to 
50% on 10,000 lines. Classified, Ic. a word. 
Reading notices, 30 and 50 cts. a line, with 
discounts. 

See advertisement on ijage 490. 



ARKANSAW TRAVELER (The) — Month- 
ly. Semi-Humorous. Established 1880. Sub- 
scription, 50 cts.; circulation — not given by 
publisher; 16 pages, 3 columns; length of 
columns, 12 in.; width, 2% in. Forms close 
15th preceding month. Office, Monon Block. 

Advertising rates on application. 



ASSOCIATED FARM PAPERS— Compris- 
ing Farm & Ranch, Dallas, Tex. (Wky.) ; 
Nebraska Farmer, Lincoln. Neh. (Wky.) ; 
Farmers' Review, Chicago, 111. (Wky.) ; Na- 
tional Stockman & Farmer, Pittsburg, Pa. 
(Wky.) ; Farmers' Guide, Huntington, Ind. 
(Wky.) ; The Washington Farmer, Seattle, 
Wash. (S-Mo.) ; California Cultivator, Los 
Angeles, Cal. (Wky.) ; Field and Farmer, 
Denver, Colo. (\Vky.) ; Oregon Farmer. Port- 
land, Ore., (S-Mo.) Farm Engineering, Spring- 
field, O. (Mo.). Idaho Farmer, Boise, Ida. 
(S-Mo.). Combined detailed circulation, 582,- 
500. 

Advertising rates for complete list $2.72 a 
line. 



BALKAN WORLD — Every Thursday. Croa- 
tian-Independent. Established 1911. John 
R. Ralandech, editor and publisher. Subscrip- 
tion, $1; claimed average circulation for year 
1913, 1,200 net; 8 pages, 7 columns; length 
of columns, 22 in.; width, 2% in. Office, 518 
So. Canal Street. 

Advertising rates, 56 cts. an inch, with 
discount for time and space. 



BALTIMORE & OHIO EMPLOYES' 
MAGAZINE — See Baltimore, Md. Also see 
advertisement on page 430. 



BANKER — Every Saturday. Financial. Es- 
tablished 1898. Harry Wilkinson, publisher. 



Subscription, $5; circulation — not given by 
publisher; 48 pages or more, 3 columns; 
length of columns, 12 in.; width, 18 ems. 
Can use matrices. Forms close Wednesday 
preceding. Office, Monadnock Building. 



Advertising rates, 

• ; y* 

$60. 



$2 an in.; % page, 

$12.50; i/i page, $17.50; V2 page, $30; full 
page 



BANNER OP GOLD— Bi-Monthly. Tem- 
perance. Literary. Esta'blished 1892. Sub- 
scription, 50 cts.; claimed aveiage circulation 
for six months ending Marcli. 1914, 25,850; 16 
pages, 3 columns; length of columns, 13% in. 
Office, 79 West Monroe Street. 

Advertising rates, agate, 20 cts. a line; 
three months, or 500 lines, 18 cts.; six 
months, or 1,000 lines, 16 cts.; nine months, 
or 1,500 lines, 14 cts.; one year, or 2,000 
lines, 12 cts. a line. Minimum space, 5 lines. 



BASEBALL WORLD — Everv Saturday. 
Sporting. Established 1914. Base Ball World 
Publishing Co.. publishers. Subscription, $2; 
claimed average circulation for first three 
months of existence, 15,000: 8 pages; 7 col- 
umns; length of columns, 22 in.; width, 2% 
in. Can use matrices. Office, 508 N. Dear- 
born Street. 

Advertising rates, agate, 20 cts. a line, flat. 



BECKWITH 
New York City. 



INTERSTATE LIST — See 



BELL TELEPHONE NEWS — Monthly. 
(1st.) Telephone Employes. Established 1911. 
Amory T. Irwin editor and publisher. Sub- 
scription $2. (Free to employes), claimed 
average circulation for year 1913, 35,000, 34 
pages, 3 columns, length of columns 10 in. 
width 2% in. Can use matrices. Forms close 
20th of month preceding. Office, Bell Tele- 
lihone Building. 

Advertising rates full page $80; V2, % or 
Vs page pro rata. 



BENJAMIN & KENTNOR CO. 
See advertisement on page 497. 



BEOBACHTER AND POST — Every Friday. 
German. Independent. Established 1877. Beo- 
bachter Publishing Co. (Incorp.), publishers. 
Subscription, $1.50; claimed average circu- 
lation for year 1913, 4,500; 12 to 16 pages, 
7 columns; length of columns, 19% in.; 
width, 21/3 in. Office, 179 W. Washington 
Street. 

Advertising rates, agate, 3 cts. a line, 
with discount of 33%% on yearly contracts. 

Sec advertisement on page 498. 



BETTER FARMING! — Monthly. Agricul- 
tural. Established 1877. Farm Press Publish- 
ing Co., publishers. Subscription, 25 cts.; 
sworn average circulation for nine months 
prior to May 1914, 327,342* net paid; 24 
to 32 pages, 4 columns; length of columns, 
12% in.; width, 2i/4 in. Forms close 20th 



48 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



preceding: month. Can not use matrices. Office, 
141 West Ohio Street. 

Advertising rates, -igate, $1.50 a line full 
page (700 lines), .$900; back cover $9.50. Pre- 
ferred position, 25% extra. Advertisements 
set as reading matter, 50% e.xtra. 



BIZ BOZY. Weekly or Sunday edition of 
Dziennik Ludowy, which see. 



BLACK DIAMOND — Every Saturday. Of- 
ficial organ of the Coal Industry. Established 
1885. Subscription, $3; claimed average cir- 
culation, for year 1913, 11.374: 52 pages, 4 
columns; length of columns, 12 in.; width, 
21/4 in. Office, Manhattan Building. 

Advertising rates, one inch, one month, $6; 
three months, $17; six months, $32; one 
year, $60. . 

BLADET — Every Tuesday. Swedish. Un- 
denominational. Established 1877. Chicago 
Bladet Publishing Co., publishers. Subscrip- 
tion, $1.50; claimed circulation for year 1913, 
exceeding 11,000; 8 i)ages, 7 columns: length 
of columns, 20% in.; width, 2'u in. Office, 
3259 North Clark St. 

Advertising rates, 75 cts. an inch. 



BLL'E BOOK ISIAGAZINE — Monthly. (1st 
of preceding month). Short stories and stage 
pictures. Established 1905. The Story-Press 
Corporation, publishers. Subscription, $1.50; 
circulation — not given by publisher; 224 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 12th of second 
preceding month. Office, North American 
Building. 

Advertising rates, agate, $1 a line; full 
page, $200; V&, % and 1/2 pages, pro rata; 
facing contents $250 per page; 2d or 3d 
cover or facing same, $250; facing title page 
of Art section, $250; facing last page of read- 
ing, $300; back cover page, $1,000. Classified 
(minimum, 4 lines), same as display with dis- 
count on 6 months or longer. Combination 
rate including The Red Book Magazine, and 
Green Book Magazine, $250 a ijage additional 
and pro rata for %, 14 or Vs pages. 



BOYCE'S WEEKLIES— See Chicago 
Ledger and Saturday Blade Also. 
See advertisement on page 457. 



BOYS COMPANION — Bi-monthly (15th of 
month preceding February, April, June, 
August, October and December). .Juvenile. 
Established 1913. Kalph O. McGraw, publish- 
er. Subscription, 10 cts.; claimed average 
circiilation for six months ending .August 
1914, 16,000 net; 24 pages, 2 columns, 
length of columns, 7 1^ in.; width, 2% in. Can 
not use matrices. Forms close 15 days in ad- 
vance. Office, 064 37th Street. 

Advertising rates, agate, 8 cts. a line; full 
page, $16; 1/2 page, $8. 



ILLINOIS 



1881. Sanders Publishing Co., publishers. 
Subscription, $1.; sworn average circulation 
for year 1913, 98,040* ; 48 to 72 pages, 4 
columns; length of columns, 13 in. width, 
2% in. Forms close Thursday preceding. 
Office, 542 South Dearborn Street. 

Advertising rates agate, 60 cts. a line flat. 



BREEDED'S GUIDE — Monthly. Live 
Stock. Agricultural. Established 1907. E. C. 
Babcock, publisher. Subscription, 50 cts.; 
claimed average circiilation for 1913, 11,500 
16 to 40 pages, 3 columns; length of col- 
umns, 10 in.; width, 2 Vg in. Office, 551 
Cottage Grove Ave. 

Advertising rates, 20 cts. a line; $2 an 
inch, V2 page, $25; 1 page, $50; back 
cover, $60. 



BREWER AND MALTSTER — Monthly 
(15th). Established 1882. Eugene A. Sittig 
& Son, publishers. Subscription, $5 ; circu- 
lation — not given by publisher; 200 pages, 
2 columns; length of columns, 11 in.; width, 
31/^ in. Office, 163 West Washington Street. 

Advertising rates, Vs page, one time, $10; 
14, page, $20; V2 page $40; one jsage, $60; 
special notices, $2, for each insertion of 70 
words or less; further rates on application. 



BREWERS JOURNAL — See New York City. 



BRICK AND CLAY RECORD — Semi- 
monthly (1st and 3rd Tuesday). Trade. Es- 
tablished 1894. Kenfield Leach Company, pub- 
lisher. Subscription, $2; claimed average cir- 
culation for 1913, 7,526; 13, pages, 2 col- 
umns; length of columns, QVz in. width, 3 V& 
in. Forms close Friday preceding. Office, 445 
Plymouth Court. 

Advertising rates, lull page, $69.50; i^ page. 
$41.25; Vi page, $25.50; Vs page $14.; I'j 
page, $8.75, with discounts on 6, 12 or 24 in- 
sertions. Classified (minimun $1), 8 cts. per 
word. 



BUDD COMPANY (THE JOHN) — See 
advertisement on pages 486 and 487. 



BREEDER'S GAZETTE — Every Thursday. 
Live Stock and Agricultural. Established 



BUILDINGS & BUILDING MANAGEMENT 
— Monthly (1st). Office building construction, 
equipment and operation. Established 1900. 
Patterson Publishing Co., publishers. Subscrip- 
tion, $2; circulation — not given by publisher; 
92 pages, 2 columns; length of columns, 10 
in.: width, 3 5/14 in. Office City Hall Square 
Building. 

Advertising rates, 15 cts. a line; full page, 
$65; & page, $36; M page. $25; Vs page, 
$15; on yearly contract, full page, $50; Vz 
page, $27; % page, $15. 



CANADIAN AMERICAN — Every Saturday. 
Established 1883. George Sutherland, pub- 
lisher. Subscription, $2; claimed average cir- 
culation for year 1913, 16,176; 10 pages. 



NELSON CHESMAN & CO.'S RATE BOOK. 
ILLINOIS ILLINOIS 



49 



6 columns: length of columns, 19 V& in.; 
width, 2% in. Forms close Thursdays pre- 
ceding. Can use matrices. Office, 385 
Dearborn Street. 

Advertising: rates, agate, 15 cts. a line. 
Discounts ranging from 10% on .500 lines 
to 30% on 5,000 lines and upward. Special 
position, 20% extra. Reading notices, 25 
cts. a nonpareil line. 



CEMENT AND ENGINEERING NEWS^ 
Monthly (5th). Cement. Construction. Es- 
tablished 1896. William Seafert, editor and 
jiublisher. Subscription, $1 : claimed average 
circulation for year 1913, 7,350; 60 pages, 2 
columns; length of columns, 10 V2 in.; width, 
3^/2 in. Can use matrices. Forms close 25th 
of preceding month. Office, 1117 Schiller 
Building. 

Advertising rates, full page, $40 ; Va page, 
$22.50; 1/4 page, $12.50; Vs page. $7.50. 
Outside front cover, 100%; outside back 
cover, 50% or on page opposite editorial, 
30% additional. 



CEMENT WORLD — Monthly. Trade. Es- 
tablished 1907. Cement World Publishing Co.. 
l>ublishers. Subscription. $1 ; claimed average 
circulation for year 1913, 18,000; 00 pages; 
2 columns; length of columns, 9% in.; width 
314 in. Office, 1827-33 Prairie Avenue. 

Advertising rates, V» page, one time, $15; 
1/4 page $25;' % page $35; full page $60 witli 
discounts on three times or more. 



CHAMPION OF FAIR PLAY — Every Sat- 
urday. Anti-Prohibition. Establislied 1889. 
R. .1. Halle, publisher. Subscription, $2; 
circulation — not given by publisher; 8 pages, 
6 columns. Can use matrices. Office, Schil- 
ler Theatre Building. 

Advertising rates, agate, 7 cts. a line, with 
discount for 1,000 lines and over. Reading 
notices, 35 cts. a line. 



♦CHICAGO LEDGER — Everv Saturday. 
Literary and Family. Established 1872. W. 
D. Boyce Co., publishers. Subscription, $1 ; 
circulation in combination with SATURDAY 
BLADE, proved and guaranteed. 1,250,000*; 
20 to 36 pages, 4 columns; length of col- 
umns, 13% in.; width, 2% in. Can use mat- 
rices. Fonns close Tuesday noon of second 
week preceding. Office, 500-14 N. Dearborn 
Street. 

Advertisements must include the SATUR- 
DAY BLADE, and CHICAGO LEDGER; 
combination rate, $2.50 per agate line. Class- 
ified, 30 cts. per word. 

See advertisement on page 457. 



CHICAGOER PRESSE— Every evening ex- 
cept Sunday; WESTEX, Sunday; STAATS- 

*Proof of circulation on file at this office. 



FARM-ZEITUNG, weekly, which see. German 
Independent. Established 1871. Illinois Pub- 
lishing Co., publishers. Subscription, $3; 
circulation — not given by jiublisher; 10 pages, 
7 columns; length of columns, 22 in.; width, 
2% in. Can use matrices. Office, 24-28 So. 
Fifth Avenue. 

Advertising rates, agate, 14 cts. a line; 
educational, hotel, slimmer and winter re- 
sorts and publishers' announcements, 7 cts. 
a line, with discount on 5,000, 10,000 and 
20,000 line contracts. Reading notices, $1 a 
count line. 



CHRISTIAN CENTURY — Every Thursday. 
Disciples of Christ. Established 1884. The 
New Christian Century Co., publishers. Sub- 
scription, $1.50; circulation — not given by 
publisher; 24 to 32 pages, 3 columns; length 
of columns, 11% in.; width, 2% in. Can use 
matrices. Office, 700 East Fortieth Street. 

Advertising rates, agate, 10 cts. a line. 
Discount, 6 times, or 100 lines, 10%; 13 
times, or 250 lines, 20%; 26 times, or 500 
lines, 30%: 52 times, or 1,000 lines, 40%. 
Minimum space, 5 lines; ^, page, one time, 
$11.25; 1/2 page, $20; one page, $35. 



CHRISTIAN WITNESS AND ADVOCATE 
OF BIBLE HOLINESS — Every Thursday. 
Holiness. Established 1871. Christian Wit- 
ness Co., publishers. Subscription, $1; circu- 
lation — not given by publisher; 16 pages, 4 
columns: length of columns, 14 in.; width, 
21/8 in. Office, 151 Washington Street. 

Advertising rates, 15 cts. per agate line. 
Discount, three months, 10%; six months, 
20%; nine months, 30%; twelve months, 
40%. Reading notices, 25 cts. per line. 



CHRISTIAN WORKER'S MAGAZINE — 
Monthly (1st). Religious. Established 1896. 
The Moody Bible Institute of Chicago, pub- 
lishers. Subscription, $1; claimed average 
circulation for year 1913, 11,555; 68 pages, 2 
columns; length of columns, 8 in. Forms 
close 15th preceding month. Office, 163 In- 
stitute Place. 

Advertising rates, agate, 10 cts. a line; 
per inch, $1.35. 



CITIZEN — Everv Saturday. Irish Interests. 
Established 1882. Chicago Citizen Co., pub- 
lishers. Subscription, $2 ; circulation — not 
given by publisher; 8 pages, 6 columns; 
length of columns, 19 14 in., width, 2Vs in. 
Can use matrices. Office, 511-512 Unity 
Building, 127 N. Dearborn Street. 

Advertising rates, 10 cts. per agate line, 
with discounts. 



Our Cont-r-act Service men are not novices — nor will they try to sell 
you advertising. Their whole business is to serve yon. 



50 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



ILLINOIS 



CIVIL SERVICE NEWS — Every Thursday. 
Public Employes' Interests. Established 1908. 
Subscription, $2. The Merit Corporation, pub- 
lishers, sworn average circulation for first six 
months 1914, 9,62.5*; 181/2 pages, 5 coluains ; 
length of columns, 17% in.; width, 2 i/i in. 
Can use matrices. Office. 166 W. Washington 
Street. 

Advertising rates, 84 cts. per inch; on 
yearly contracts, 71 in., 77 cts.; 143 in., 70 
cts.; 214 in., 63 cts.; 357 in. or more 56 cts. 
an inch. Special positions 15 and 25% extra. 
Reading notices, 10 cts. a line. Classified 
(minimum 3 lines), 5 cts. a line. 

COLUMBIAN AND WESTERN CATHOLIC 
— Every Friday. Religious, K. of C. Es- 
tablished 1867. Columbian Publishing Co., 
publishers. Subscription, $1.50; claimed aver- 
age circulation for year 1913. 20,000; 16 to 
24 pages, 4 columns; length of columns, 14 
in.; width, 2^4 in. Can use matrices. OiBce, 
140 South Dearborn Street. 

Advertising rates, agate, 20 cts.; on yearly 
contracts, 1,000 lines, 15 cts.; 2,500 lines, 14 
cts.; 5,000 lines, 12 cts.; 10,000 or more 
lines, 10 cts. a line. Reading notices, 50 cts. 
a line. Classified, $10 per line per year. 

COMMERCIAL TELEGRAPHERS' JOUR- 
NAL (The) — Monthly. Devoted to the in- 
terest of employees in the Commercial 
Telegraph service. Established 1903. Sub- 
scription, $1; circulation — not given by pub- 
lisher; 32 to 64 pages, 2 columns; length of 
columns, 8 in.; width, 2% in. Forms close 
5th of each month preceding publication. 
Office, 324 Dearborn Street. 

Advertising rates, $3 an inch; Vs page, 
$5.50; 14 page, $10; 1/2 page, $18; 1 page, 
$32. Discounts on 3, 6 or 12 insertions. 



$15.50; $11.55; $10.50; or $9.38; Vs page. 
$12.50; $8.50: $7.75, or $6.67 each insertion 
respectively. Front cover, $75 ; back cover. 
$60. Special position 10 or 25% extra. 



CONTINENT — Every Thursday. Presby- 
terian. Established 1870. Oliver R. Wil- 
liamson, publisher. Subscription, $2.50; 
claimed average circulation for year 1913, 
38,147 net; 36 to 72 pages, 3 columns; 
length of columns, 111/2 in.; width, 2% in. 
Can use matrices. Forms close one week in 
advance. Office, 509 So. Wabash Avenue. 

Advertising rates, agate, 30 cts. a line, 
•with discount of 10, 20 or 33%% on 13, 26 
or 52 insertions. Readers, $1 a count line. 
Classified, 3 cts. per word. Specified position, 
20% extra. Special publishers rates on ap- 
plication. 

CONTRACTOR — Semi-Monthly (1st and 
15th). Contracting. E. H. Baumgartner, 
publisher. Subscription, $1 ; claimed average 
circulation for year 1913, 6,000; 84 pages, 3 
columns, length of columns, 10 in.; width, 2^4 
in. Can use matrices. Forms close five days 
in advance. Office, 869 Rand McNally Block. 

Advertising rates, full page, $50; 6 issues, 
$43; 12 issues, $39; 24 issues, $35 each in- 
sertion; Vz page, $30; $24; $22 or $20; one 
third page, $28: $20.65; $18.76 or $15; Vi 
page. $20; $14.50: $13, or $11.46; Vg page, 



DAHEIM — Monthlv (1st). German. Home. 
Established 1913. Illinois Publishing Com- 
pany, Publishers. Subscription, 50 cts.; cir- 
culation — not given by publishers; 00 pages, 
3 columns; length of columns. 9% in.; width, 
2Vs in. Can use matrices. Forms close 10th 
of month preceding. Office, 24 South Fifth 
Avenue. 

Advertising rates, agate, 12 cts. a line; full 
page, $45; V2 page, $24; second or third 
cover, $50; back cover, $75. 

DAIRY PRODUCE — Every Tuesday. Butter, 
Egg and Poultry Trade. Chicago Produce Com- 
pany (Inc.), publishers. Subscription $1.50; 
claimed average circulation for year 1913, 
4,222; 34 pages, 4 columns; length of column, 
11 in.; -width, 2 in. Can not use matrices. 
O.ffice, 136 West Lake Street. 

Advertising rates, 50 cts. an inch; full 
page, $15; V2 page, $7.50; ^ page, $4. 



DEALERS BUILDING MATERIAL REC- 
ORD — Monthly. Trade. Established 1907. 
Dealers Record Co., publishers. Subscription, 
$1; claimed circulation for year 1913, 7,126; 
84 pages, 2 columns; length of columns, 10 
in.; width, 3% in. Forms close 10th of cur- 
rent month. Office, 173 West Jackson Blvd. 

Advertising rates, $50 per page; Vi. 
page $15. 

DENNI HLASATEL — Every morning in- 
cluding SUNDAY, and HLASATEL, Semi- 
weeklv, Tuesdays and Fridays. Bohemian, 
Independent. Established 1891. Denni Hlasa- 
tel Printing and Publishing Co., publishers. 
Subscription, daily, $5.20; semi-weekly, $2; 
claimed circulation for year 1913, daily, 
34 500; semi-weeklv, 43,500; 8 to 20 pages, 
7 columns; length of columns, 21% m.; 
width, 2Va in. Can use matrices. Office, 
1545-1549 West 18th Street. 

Advertising rates, daily, agate, 5 cts. a line. 
Semi-weekly, 75 cts. an inch. Position, 50% 
additional. 



DETECTIVE — Monthly (1st) Police 

Service. Established 1885. Detective Pub- 
lishing Co., publishers. _ Subscription, $1; 
claimed average circulation for year 1913, 
7.500; 8 pages, 5 columns; length of columns, 
17 in.; width, 2% in. Cannot use matrices. 
Office, 2611 Indiana Avenue. 

Advertising rates upon application. 



DEUTSCHE WARTE — See Milwaukee. 



DOMESTIC ENGINEERING — Every Sat- 
urday. Trade. Established 1889. Domestic 
Engineering Co., publishers. Subscription, 
$2: claimed average circulation for year 



NELSON CHESMAN & CO.'S RATE BOOK. 



51 



ILLINOIS 



1913, 10,000; 84 pages, 2 columns; length of 
columns, 9% in.; width, 3 Vi in. Office, 445 
Plymouth Court. 

Advertising rates, -h page, $1; % page, 
$15; Vi page, $25; Vz page, $40; 1 page, 
$75. Discounts on 3, 6, 12 and 52 insertions. 



DUCH CASU. See Svornost. 



DZIENNIK LUDOWT — Everv morning ex- 
cept Sunday, and WEEKLY BIZ BOZY Sun- 
days. Polish. Daily Socialist; weekly Hu- 
moristic. Established 1906. Polish. Peoples' 
Publishing Co., publishers. Subscription, 
daily, $3; weekly, $1.50; claimed average cir- 
culation for year 1913, 10,657; weekly, 13,- 
133; daily, 4 to 8 pages; weekly, 8 to 12 
pages; daily, 7 columns; weekly, 4 columns; 
length of columns, daily, 20 in.; weekly, 13 
in.; width, 2V& in. 

Advertising rates on application. 



DRY GOODS REPORTER — Every Satur- 
day. Commercial. Established 1871. Dry 
Goods Reporter Co., publishers. Subscription, 
$3; circulation — not given by publisher; 
80 to 250 pages, 3 columns; length of col- 
umns, 11 in.; width, 2 1/^ in. Office, 215 
South Market Street. 

Advertising rates on application. 



DZIENNIK CHICAGOSKI — Every evening 
except Sunday. Polish. Independent. Demo- 
cratic. Established 1890. Polish Publishing 
Co., publishers. Subscription, $3 ; sworn 
detailed average circulation for six months 
ending March, 1914, 24,167*; 8 and 12 to 20 
pages, 7 columns; length of columns, 20% 
in.; width, 2% in. Can use matrices. Office, 
1455-1457 West Division Street. 

Advertising rates, agate, 5 cts. a line; 
10,000 lines or more, within one year, 4 cts. 
a line. Reading notices, 20 cts. per count 
line. Classified, help wanted (minimum, 10 
cts.), Ic. a word. All other classified (un- 
displayed), 2 cts. a word; classified, dis- 
jilayed, regular display rate. 



DZIEXXIK NARODOWY — Every evening 
except Sunday. Polish. Republican. Estab- 
lished 1898. Polish National Publishing Co., 
publishers. Subscription, $3; circulation — 
not given bv publisher; 8 to 16 pages. 7 
columns; length of columns, 20 in.; width, 
2% in. Office, 1072 Milwaukee Avenue. 

Advertising rates, agate, 4 cts. a line; one 
inch, one month, $9; 2 in., one month, $15; 
2 in., $20 ; three months, $6 an inch, per 
month; six months, $5.50; one year $5; 3 
t. a. w., one year, $3.75 an inch, per month; 
2 t. a. w., $3.25; 1 t. a. w., $2.75. Read- 
ing notices, 25 cts. a line, with discount on 
15 lines or more. Classified Ic. a word. 



ILLINOIS 



EAGLE — Every Saturday. Independent. 
Established 1889. Henry F. Donovan, pub- 
lisher. Subscription, $2; circulation — not 
given by publisher; 12 pages, 7 columns; 
length of columns, 22 in. ; width, 2 V4 in. Can 
use matrices. Office, 179 W. Washington 
Street. 

Advertising rates, agate, 20 cts. a line; 
500 lines, 12 cts. a line; 1,000 lines, 10 cts.; 
one inch, one year, $40. 



EARTH (The) — Monthly. Agricultural and 
Southwestern Land Interests. Established 
1904. A. T. & S. E. Railway Co., publishers. 
Subscription, 25 cts.; claimed average circu- 
lation for year 1913, 35,000; 16 pages, 4 col- 
umns; length of columns, 12% in.; width. 
2% in. Office, 1118 Railway Exchange. 

Advertising rates, agate, 12 cts. a line. 



ELECTRICAL REVIEW AND WESTERN 
ELECTRICI.\N — Every Saturday. Electrical. 
Established 1882. Electrical Review Pub- 
lishing Co., publishers. Subscription. $3; 
circulation — not given by publisher; 96 to 
180 pages, .2 columns; length of columns. 10 
inches; width. SVz inches. Can use matrices. 
Office, 608 So. Dearborn Street. 

Advertising rates, per page, $75; -fs, Vs, 
M and Vz pages pro rata, (minimum space, 
4fi page.) Discount on 3 or more pages used 
within one year. 

ELECTRIC CITY MAGAZINE— Monthly. 
Electrical. Established 1903. Electric City 
Publishing Co., publishers. Subscription, $1; 
average circulation for nine months ending 
April, 1914, 60,000; 32 to 44 pages, 4 col- 
umns; length of columns, 10% in.; width, 
1% in. Can use matrices. Forms close 10th 
preceding month. Office, 28 North Market 
Street. 

Advertising rates, -Ps page (minimum 
space), one time, $12.50; Vs page, $20; % 
page, $35; Vz page, $60; one page, $100; 
back cover, $125; Vz page, $75; 14 page, 
$40. Discounts 10 and 20% on 6 and 12 
months respectively. 



ELECTRICITY & ENGINEERING — Month- 
Iv (15th). Operating Engineers and Electri- 
cians. Established 1910. Practical Electricity 
& Engineering Publishing Co., publishers. 
Subscription $1 ; detailed average circulation 
January 1913, 18,046; guaranteed for year 
1914. 20,000; 60 pages, 2 columns, length 
of columns. 10 in.; width, 3% in. Can use 
matrices. Forms close 1st of month. Office, 
608 So. Dearborn Street. 

Advertising rates, V» page, $15; % page, 
$20; % page, $35; full page, $60; two full 
pages. $100: with discount on 3, 6, or 12 
m.ontlis contract. Front cover page, $100; 
back cover $75. 

See advertisement on page 494. 



DZIENNIK ZWIAZKO\^T — Daily edition 
of Weekly Zgoda, which see. 



ELECTRIC TRACTION — Monthly. Elec- 
trical Railroading. Established 1905. Ken- 



52 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



field-Davis Publishing Co., publishers. Sub- 
scription, $1.50; claimed average circulation 
for year 1913, 5,400; 128 pages. 2 columns; 
length of columns, 10% in.; width, 3 in. 
Office, Manhattan Building. 

Advertising rates, full iiage, $70, 3 months, 
$60, 6 months, $46. 12 months, $50. per 
insertion; V2 page, $37.50, $32, $26.66 or 
$23 per insertion; Vi page $22.50, $18, $16 
or $13.33; % page $15, $11, $10 or $8; 
iV page $8. $6.50, $5.50 or $4.17 per inser- 
tion, respectively. Back cover $100. Want 
and For Sale $1 an inch. 



ELECTRIC VEHICLES — Monthly (1st.) 
Automobiles. Established 1911. Electricity 
iL<igazinp Cori>oration," publishers. Subscrip- 
tion $1.50. Claimed average circulation for 
year 1913, 7,500; 4S pages, 2 columns; 
length of columns, 9% in.; width, SVs in. 
Forms close 20th preceding month. Office, 
Monadnock Building. 

Advertising rates, full page, $72; V2 page. 
$45; 1/4 page, $25; with discounts on 3, 6, 
9 or 12 month contracts. Back cover (two 
colors) $100. 



EMBALMERS MONTHLY — Monthly. Un- 
dertakers. Established 1891. Trade Periodi- 
cal Company, publishers. Subscription, $2. 
claimed average circulation, for 1913, 8,131; 
24 pag<^s, 2 columns; length of columns, 10 1/^ 
in.; width, 3 in. Office, 608 South Dearborn 
Street. 

Advertising rates on application. 



ENGINEERING & CONTRACTING — Every 
Wednesday. Engineering. Established 1891. 
Myron C. Clark Publishing Company pub- 
lishers. Subscription $2; claimed average cir- 
culation for year 1913, 12.727; 110 pages, 2 
columns, length of columns 10 in.; width, 3% 
in. Can not use matrices. Office, 608 South 
Dearborn Street. 

Advertising rates, upon application. 



EPWORTH HERALD — Every Saturday. 
Methodist Episcopal. Established 1890. Jen- 
nings & Graham, publishers. Subscription, 
$1.; claimed average circulation for year 
1913, 100,000; 32 pages, 3 columns; length 
of columns, 8j\ in.; width, 2% in. Forms 
close two weeks in advance. Can use mat- 
rices. Office, 1020 So. Wabash Avenue. 

Advertising rates, 50 cents per agate line. 
Reading notices, $1 a line. Position, 20 per 
cent extra. Minimum space 5 lines. See N. 
W. Christian Advocate for combination rate 
of the seven Methodist weeklies. 



EVANGELISTEN — Every Wednesday . Nor- 
wegian Danish. Religious. Established 1889. 
Evangelisten Publishing Society, publishers. 
Subscription, $1; claimed average circulation 
for year 1913. 8.000; 8 pages. 5 columns; 
length of columns, 14 inches; width, 2% in. 

Advertising rates, 75 cts. an in. 



ILLINOIS 



EVERYDAY LIFE — Monthly. Literary 
and Family. Established 1905. Western 
Magazine Co. (Inc.), publishers. Subscrip- 
tion 25 cents; guaranteed circulation for 
1914. 600.000; from .January 1915, 750,000; 
24 pages, 4 columns: length of columns, 12% 
in.; width, 2 Ve in. Forms close 15th of pre- 
ceding month. Can use matrices. Office, 
Hunter Building. 

-Vdverti.sing rates, agate, $2.40 a line; 
effective .Jan. 1st, 1915, $3 a line. Discount 
of 10, 15 and 25% on %, % and full pages, 
respectively. 

See advertisement on page 459. 



EXAMINER • — Every morning including 
Sunday. Independent. Established 1900. A 
M. Lawrence, publisher. Subscription, by 
mail, $3; Sunday, $2.50; sworn average cir- 
culation for six months ending March 31, 
1914, dailv, 223,814* net paid; Sunday, 524,- 
922* net paid; daily, 16 to 20 pages; Sun- 
day, 64 to 84 pages, 8 columns; length of 
columns, 20 in.; width, 2Va in. Can use 
matrices. Office, 146 Franklin Street. 

Advertising rates, daily, 30 cts.; Sunday 55 
cts. a line; 2,000 lines, daily, 27% cts.; Sun- 
day, 50 cts.; 5,000 lines, daily, 25 cts.; Sun- 
day, 48 cts.; 10,000 lines, daily, 23 cts.; Sun- 
day, 46 cts.; 20.000 lines, daily, 22 cts.; Sun- 
day. 42 cts. a line. Time discounts (not al- 
lowed if advantage is taken of space dis- 
counts) 52 insertions, within one year, one 
each week, daily, 25 cts.; Sunday, 48 cts. a 
line; 104 insertions, two each week, daily, 23 
cts.; Sunday, 46 cts. a line; 156 insertions, 
three each week, daily. 22 cts.; Sunday, 42 cts. 
a line per time, special positions, 5 and 10 cts. 
a line e.xtra. Medical, daily, 40 cts.; Sunday, 
75 cts. a line; medical, 5.000 lines, daily, 
35 cts.; Sunday, 71% cts.; 10,000 lines, 
daily, 30 cts.; Sunday, 67% cts.; 20,000 lines, 
daily, 26 cts.; Sunday, 60 cts. a line. Mini- 
mum space for position, 28 and 42 lines for 
next reading and full position, respectively. 
Double column advertisements must be at least 
42 lines deep. Publishers, daily, 25 cts. a line; 
Sunday, 40 cts.; educational and resorts, daily, 
20 cts. a line; Sunday, 30 cts.; automobiles, 
daily, 30 cts. a line; Sunday, 50 cts. a line 
with discount on 2,500 lines or more. Classi- 
fied, help and situations wanted, daily, 10 cts.; 
Sunday, 20 cts. a line; business chances, book 
bargains, business personals, schools, financial, 
instruction, lost and found, partners wanted, 
personals, real estate, resorts and miscellane- 
ous, daily, 15 cts. a line; Sunday, 30 cts.; 
hotels, daily, 15 cts. a line; Sunday, 30 cts. 
Reading notices, $1.25 a line; Sunday. $1.75 a 
line; first page, daily, $3; Sunday, $5 a line; 
business notices, daily, 40 cts.; Sunday. 60 
cts. a line. 

See advertisement on page 482. 



EXTENSION MAGAZINE — Monthly 
(20th). Catholic. Established 1906. Subscrip- 
tion. $1 ; claimed average circulation for 
1913, 162,100; 32 to 48 pages, 3 columns; 
length of columns, 11% in.; width, 2% in. 
Forms close 5th of preceding month. Office, 
632 Sherman Street. 



NELSON CHESMAN & CO.'S RATE BOOK. 



53 



ILLINOIS 



Advertising rates, agate, 14 lines or more, 

75 cts. a line: one page (480 lines). $3G0; 
Vi and V2 pages, pro rata; second and third 
cover page, $400; back cover page, $500. 
Sec advevtisenienl on page 460. 



ILLINOIS 



FACKEIj. See Arbeiter. Also. 
See advertisement on nage 490. 



FACTORY — Monthly. Factory management. 
Established 1907. The A. W. Shaw Co. pub- 
lisher. Subscription, $2.00; guaranteed 
average circulation for 1914. exceeding 17,000; 
3 columns to page: length of columns, 10 in.; 
■width, 2% in. Forms close 5th preceding 
month. Office, Wabash and Madison Avenue. 

Advertising rates, $7.50 an inch; 10 in. 
within one year, $5.50; 60 in., $5; 120 in., 
$4.70; 360'in., $4.25 an inch. 



FARM & HOME — See Springfield, Mass. 



FARMERS AND DROVERS JOURNAL 
(The) — Every afternoon except Sunday. Agri- 
cultural and live stock. Established 1873. 
Drover's Publishing Co., publishers. Subscrip- 
tion $4; claimed average circulation for first 
live months 3 914, 50,658; 6 and 8 pages, 7 
columns; length of columns, 211/^ in.; width, 
2% in. Can use matrices. Office, Union Stock 
Yards. 

Advertising rates, agate, 10 cts. a line, with 
discounts for time and space. Reading 
notices, 25 cents a count line. 



FARMERS' REVIEW — Every Saturday. 
Agricultural. Established 1877. Subscription, 
.$1; detailed average circulation May 1. 1914, 
101,118*; 24 to 40 pages, 4 columns; length 
of columns, 13 in.; width, 13 ems. Forms 
close Monday preceding. Office, 537 South 
Dearborn Street. 

Advertising rates, agate, 3 lines, or more, 
40 cts. per line, flat. Reading notices, non- 
pareil, $1.75 per count line. For combina- 
tion rate in connection with Pittsburg, Pa., 
National Stockman and Farmer, 80 cts. a line. 
For further combination rates see Associated 
Farm Papers. 

FARM LIFE & AGRICULTURAL EPITO- 
MIST — See Spencer, Ind. 



FARM IMPLEMENT NEWS — Every Thurs- 
day. Trade. Established 1882. Farm Im- 
plement News Co. publishers. Subscription 
$2. Sworn detailed average circulation for 
year ending March, 1914, 9,048*; 44 pages. 4 
columns; length of columns. 12 in.; width. 
2% in. Cannot use matrices. Forms close 
Monday. Office, 701 Masonic Temple. 

Advertising rates $2.75 an in.; three in. 
$6.45. four in., $8.60, one-eighth page (6 in.) 
SI 0.75, one-fourth page $19, one-third page 
$24, one-half page $35, full page $65, with 
discounts on 4, 13, 26 or 52 insertions. 



and City Bonds Co., publishers. Subscrip- 
tion, $1; circulation — not given by publisher; 
64 pages, 2 columns; length of columns, 10% 
in.; width, 3 in. Office, 19 South LaSalle 
Street. 

Advertising rates, $3 an in.; three months, 
$8; six months, $15; one year, $25. Dis- 
count for time and space on application. 
Classified under state heading, 15 cts. a line 
(7 words) ; less than one in., 25 cts. a line. 
Reading notices, 50 cts. a line. 



FEDERATED RELIGIOUS PRESS — See 
Svndicated State Sunday School Magazines. 
a'Iso 

See advertisement on page 428. 



FINE ARTS JOURNAL — Monthly. Arts. 
Educational. Established 1889. F. J. Camp- 
bell, publisher. Subscription, $3; claimed 
average circulation for year 1913, 35,860; 
100 pages, 2 columns; length of columns, 8% 
in.; width, 2% in. Forms close 15th preced- 
ing month. Office, Herald Building. 

Advertising rate, agate, 50 cts. a line; one 
page, $100 ; V4, and V2 pages pro rata, with 
discount of 5, 10 or 15 per cent on 3, 6 or 
12 times full page orders. 



FLORISTS' REVIEW — Every Thursday 
Trade. Established 1907. The Florists' Pub 
lishing Co., publishers. Subscription $1 
claimed average circulation for year 1913 
11,295; 00 pages, 3 columns, length of col 
umns 10 in.: width 2''^ in. Can use matrices 
Office, 530 Caxton Building. 

Advertising rstes upon application. 



FRUITMANS GUIDE— See New York City. 



FURNITURE JOURNAL — Semi-Monthly 
(10th and 25th). Trade. Established 1888. 
Trade Periodical Co., publishers. Subscrip- 
tion, $2; claimed average circulation for year 
1913, 6,897; 00 pages, 2 columns; length of 
columns, 10 in. ; width, 3 V2 in. Can use 
matrices. Forms close five days in advance. 
Office, 608 South Dearborn Street. 

Advertising rates, full page, $30 ; six 
issues, $27.50; 12 issues, $26.50; or 24 
issues, $25 each insertion; V2 page, $16.50, 
$15.50, $14.50 or $13.50; Vi page, $10, $9, 
$8 or $7; Vs page, $6.25, $5.50, $5 or $4.50 
each insertion respectively. Reading notices, 
25 cts. a line. Classified (minimum $1), 2 
cts. per 'word. 



FARM LOANS AND CITY BONDS — 
Monthly. Real Estate securities. Farm Loans 



GAZET.V KATOLICKA — Every Thursday. 
(Polish) Catholic. Established 1871. Polish 
American Pub. Co., publishers. Subscription, 
$2; circulation — not given by publisher; 12 
pages, 7 columns; length of coUimns, 20 ^/^ 
in.; width, 2% in. Can use matrices. Office, 
1163 Milwaukee Avenue. 

Advertising rates, 50 cts. an inch. Readers 
15 cts. a line. Classified, Ic. per word. 



54 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



GAZETA POLSKA — Every Thursday. 
Polish. Independent Republican. Established 
1873. Polish-American Publishing Co., pub- 
lishers. Subscription, $2; claimed average 
circulation for year 1913, 15,000; 16 pages, 
7 columns; length of columns, 21 ^/^ in.; 
width, 2% in. Office, 1163 Milwaukee Ave. 

Advertising rates, $1 an inch. Readers, St 
cts a line. Classified, 2 cts. per word. 



GLASILO — Every Friday. Slovein-Fra- 
ternal and Educational. Established 1907. 
Slovenic National Benefit Society, publishers. 
Subscription. $1 ; claimed average circulation 
for year 1913, 11,200; 8 pages, 6 columns; 
length of columns, 19 V^ in.; width, 2% in. 
Can use matrices. Office, 2821 South Fortieth 
Street. 

Advertising rates, 30 cts. an inch; 26 lines, 
25 cts.; 52 times, 20 cts. an inch. 



GRAIN DEALERS JOURNAL— S e m i- 
Monthly (10th and 25th) . Trade. Established 
1898. Grain Dealers Journal (Inc.), pub- 
lishers. Subscription, .$1.50; sworn average 
circulation, in detail, for year ending June, 
1914, 6236; 72 pages. 3 columns: length of 
columns, 10 in.; width, 2 iy4 in. Forms close 
5th and 20th of current month. Office, 315 
South LaSalle Street. 

Advertising rates, $2.50 an inch; 6 to 10 
in., $2.30 per in.; 11 to 20 in., $2.10; 21 to 
30 in., $1.90 an inch. Discount on 12 and 
24 insertions. 



GREEK STAR — Every Friday. Greek. Re- 
publican. Established 1904. Peter S. Lam- 
bros, publisher. Subscription, $1 ; circula- 
tion — not given by publisher; 12 to 20 pages, 
6 columns: length of columns, 21 in.; width, 
2% in. Office, 600 Blue Island Avenue. 

Advertising rates, agate, over 1,000 lines, 6 
cts. a line; over 5,000 lines, 5 cts.: over 
10,000 lines, 4 cts. a line; one month 90 cts. 
an inch; three months. 75 cts; six months 
60 cts.; one year 50 cts. an inch, per time. 
Classified, 2 cts. a word. 



GOLFERS' MAGAZINE — Monthly, Golf. 
Established 1902. The Golfers Magazine Co.. 
publishers. Subscription, $2 ; guaranteed 
average circ^ilation for year 1914, 7,500; 100 
pages, 2 columns; length of columns, 8 in.; 
width, 2 % in. Forms close 5th of current 
month. Office, Monadnock Building. 

Advertising rates, 45 cts. a line; full page, 
$80; 1/4 and Vz pages, pro rata. Discount 5, 
10, 15 or 20% on 3, 6, 9 or 12 insertions. 

See advertisement on page 450. 



GREEN BOOK MAGAZINE (The) — Month 
ly. (12th of preceding month). Established 
1908. The Story-Press Corporation, pub- 
lishers. Subscription, $1.50; circulation — 
not given by publisher; 192 pages, 2 columns; 
length of columns, 8 in.; width. 2% in. 
Forms close 25th of second preceding month. 
Office, North American Building. 

Advertising rates agate, (minimum 7 lines) 
50 cts. a line; per page $100; Vs Vi and % | 



ILLINOIS 



page pro rata; facing contents, $125; 2d and 
3d covers, or facing same, $125; facing title 
page, first section, $125; facing last page of 
reading $150; back cover page $500. Classi- 
fied (minimum 4 lines) same as display with 
discount on 6 months or longer. Combination 
rate with RED BOOK MAGAZINE and 
BLUE BOOK MAGAZINE $350.00 a page 
additional; V2, % and 14 page pro rata. 



GREGG WRITER — Monthly. Stenographic. 
Gregg Publishing Co., publishers. Subscrip- 
tion, $1; sworn detailed average circulation 
for year ending April 1914, 31,278*; 72 
pages, 2 columns: length of columns, 7% in.; 
width, 2y2 in. Office, 6 N. Michigan Ave. 

Advertising rates V2 inch (minimum space) 
one time, $1.50; one inch, $3; M page, $10; 
V2 page, $19; one page, $36. 



GROCERS' CRITERION — Every Saturday. 
Trade. Established 1873. The Grocers' 
Criterion Co., publishers. Subscription, $5; 
circulation — not eriven bv publisher: 64 pages 
and cover, 4 columns: length of columns. 12 
in.; width. 2% in. Office, 22nd Street Bridge. 

Advertising rates, one inch, one time, 
$2.50; 2 times, $4.50. 3 times, $6 50; 4 
times, $8; 13 times, $25; 26 times, $37.50; 
one year, $55. Reduced rate for larger space. 



HEARTHSTONE — Monthly (1st). Family- 
Literary. Established The Hearthstone 

Co., publishers. Subscrijition, $....; circu- 
lation not given by publishers: 00 pages, 4 col- 
umns, length of columns, 13 '^ in.; width 2Ve 
in. Can use matrices. Forms close 15th of 
month preceding. Office, 3357 South Michigan 
Avenue. 

Advertising rates, agate, 25 cts. a line, full 
page, (756 lines), $189; V2 or 14 page pro 
rata; fourth cover page (2 colors), $225. 



HEMLANDET — Every Thursday. Swedish. 
Republican. Established 1854. Hemlandet 
Company, publishers. Subscription, 50 cts.; 
Claimed average circulation for year 1913, 
50,000; 16 to 20 pages, 7 columns; length 
of columns, 20 in.; width, 2 1^ in. Can use 
matrices. Forms close Saturday preceding. 
Office, 357 N. Clark Street. 

Advertising rates, agate, 15 cts. a line, 
full page (2,030 lines), $300; V2 page, 
$150. Classified, 10 cts. a line; Reading 
notices, 40 cts. a count line. 

See advertisement on page 489. 



HERALD — Everv morning including SUN- 
DAY. Independent. Established 1854. Chi- 
cago Herald Co., publishers. Subscription, 
daily. Ic. a copy; Sunday, $2.50; sworn aver- 
age circulation for year 1913, daily, 153,746* 
net; Sunday, 212,667* net; 12 to 32 pages 
(Sunday, 48 pages or more), 8 columns; 
length of columns, 21 11/14 in.: width, 2% 
in. Can use matrices. Office, Herald Building. 

Advertising rates, agate, 40 cts. a line; 
1,000 lines, within one year, or 26 insertions, 



NELSON CHESMAN & CO.'S RATE BOOK. 



55 



ILLINOIS 



35 cts. a line; 3,000 lines, or 104 times, 30 
cts.; 5,000 lines, or 156 times, 26 cts.; 
10,000 lines, or 208 times, 24 cts.; 20,000 
lines or 312 times, 22 cts.; for position next 
to reading. 10 cts. a line, or full position, 
15 cts. a line extra. Full page, $550; on 
10,000 line contract, $500; on 20,000 line 
contract, $450. Reading notices, nonpareil, 
$2 a line; 1,000 lines or 26 insertions, read- 
ing notices, $1.75; 3,000 lines, or 104 times, 
$1.50, $1 or 40 cts.; 5,000 lines, or 156 
times, $1.30, 90 cts., or 35 cts.; 10,000 
lines or 208 times, $1.20, 80 cts., or 32 cts.; 
20,000 lines, or 312 times, $1.10, 75 cts.; 
or 20 cts. respectively. Publishers announce- 
ments, 25 cts. a line. Educational Institu- 
tions, hotels and resorts, 25 cts. a line, with 
discount for 30 insertions. Classified, daily, 
20 cts.; Sunday, 30 cts. a line. Discount in 
Sunday edition furnished on application, min- 
imum space for display, 5 lines, in full posi- 
tion, 50 lines; for classified advertisements, 
2 lines. 

See advertisement on page 429. 



HIGH SCHOOL LIFE — Monthly. Educa- 
tional. Established 1900. Marcus Bernstein, 
publisher. Subscription. 50 cts.; claimed 
circulation for year 1913, 5,000; 84 pages, 2 
columns; length of columns, 8 14 in.; width, 
2% in. Office, 81 East Madison Street. 

Advertising rates on application. 



HOME LIFE — Monthly. Family. Estab- 
lished 1900. Home Life Publishing Co., 
publishers. Subscription, 25 cts. sworn aver- 
age circulation, for year 1913, 902.261* net; 
32 pages, 4 columns; length of columns, 12% 
in.; width. 2% in. Forms close 20th sec- 
ond preceding month. Office, 141-149 West 
Ohio Street. 

Advertising rates, agate, $4 a line each in- 
sertion; Vi page (175 lines), one time, $665; 
% page, $1,302; one page, $2,520; 2nd or 
3rd cover page in black, $2,520; in colors, 
$2,650; 4th cover page (2 or 3 colors), 
$2,850. Reading notices, $4.50 per agate line. 

See advertisement on page 454. 



HORSEMAN AND SPIRIT OF THE TIMES 
— Every Tuesday. Horse Interests. Estab- 
lished 1831. Chicago Horseman Newspaper 
Co., publishers. Subscription, $2; claimed 
average circulation for year 1913. 10.000: 
32 pages, 4 columns; length of columns, 14 
in.; width, 2Vi in. Office, 538 South Dear- 
born Street. 

Advertising rates, $3 per inch; 2 in., $2.75 
per inch; 3 in., $2.67; 4 in., $2.50; 5 in., 
$2.34; 6 in., $2.25; 7 in., $2.14; 8 in., 
$2.06; 9 in., $2; 10 in., $1.93; 50 in., $1.13; 
100 in., 97 cts.; 500 in., 75 cts.; 1,000 in., 
65 cts. an inch. 



HORSE REVIEW — Every Tuesday. Sport- 
ing. Established 1889. John C. Bauer, pub- 
lisher. Subscription, $2 ; circulation — not 
given by publisher; 24 pages, 4 columns; 



ILLINOIS 



length of columns, 12% in.; width, 2% In. 
Office, Masonic Temple. 

Advertising rates, 1 inch, one time. $3: 
one month, $10; three months, $28.15; six 
months, $50; one year, $81.25; 2 in., one 
time, $5.75; one month, $19.15; three 
months, $45; one year, $120; one page, one 
time, $62.50. 

HOSPODARSKE LISTY — Semi-Monthly 
(1st and 15th). Bohemian- Agricultural. Es- 
tablished 1898. Bohemian-Benedictine Press, 
publishers. Subscription. $1 ; claimed aver- 
age circulation for year 1913, 4,946: 20 pages, 
4 columns, length of columns, 12 14 in.; width. 
2V» in. Can not use matrices. Office, 1637 
Allport Street. 

Advertising rates, agate, 3 cts. a line, with 
discount of 10, 15, 20, 25, or 33% % on con- 
tract running 1, 3, 6, 9, or 12 months respec- 
tively; also 5, 10, 15, 20, 25, 30, 35, or 40% 
on contract aggregating $50, $100, $200, 
$300, $400, $600, $800 or $1000 respectively. 
Special position, 20 or 25% extra. Reading 
matter, 10 cts. a count line. 



HOTEL BULLETIN — Monthly (1st). Hotel 
Established 1900. Commercial Publishing Co., 
publishers. Subscription. $2 ; circulation — not 
given by publisher; 80 pages, 3 columns; 
length of columns, 10 in.; width, 2% in. Can 
use matrices. Forms close 20th. Office, 951 
to 957 Insurance Exchange. 

Advertising rates, $4 an inch; Vs page, 
$10; 14 page, $17.50; V2 page, $32.50; full 
page, $50, with discounts on three, six or 
twelve insertions. Cover pages, in two or 
more colors, upon application. 



HOTEL MONTHLY — Monthly. Hotel and 
Catering. Established 1893. John Willy, 
publisher. Subscription, $1; sworn detailed 
average circulation for year ending May, 1914, 
6,216*; 52 pages, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Can use matrices. 
Forms close 1st of month. Office, 443 South 
Dearborn Street. 

Advertising rates, I's page, $2.50; Vb page, 
$5; 14 page, $10; V2 page, $17.50; full page, 
$35. Small want advertisements, fifty words 
or less, $1 each insertion. 



HOUSEHOLD GUEST — Monthly (Ist). 
Mail Order. Established 1912. B. F. Straus, 
])ublisher. Subscription, 25 cts.; guaranteed 
average circulation for year 1914, 800,000; 
circulation in detail, 903,907*; 16 to 40 pages, 
4 columns: length of columns, 12% in.; width, 
2Vs in. Can use matrices. Forms close 15th 

j of the preceding month. Office, 550 North 
La Salle Street." 

Advertising rates, agate, $3 a line; % 
page, $472.50; V2 page, $892.50; 1 page 
(700 lines), $1,575; back page, (700 lines 
in two colors), $1,680. 

1 See advertisement on outside back cover. 



56 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



HOWE, E. C. — 

See advertisement on page 496. 



ILLINOIS 



HUMMER — Monthly (15th). Hotel clerks. 
Established 1909. Roland H. Hawks, editor 
and publisher. Subscription, $1; circulation 
— not given by publisher; 00 pages, 3 col- 
umns; length of columns, 10 in.; width, 2% 
in. Forms close 10th. Office, 1250 Michigan 
Avenue. 

Advertising rates, $2.40 an inch; Vi page, 
$15; 1/3 page, $20; J^ page, $25; % page. 
$30; full page, $40; two-page spread, $75, 
with discounts on 3, 6 or 12 insertions. Out- 
side back cover, 50% or inside back or front 
cover, 25% additional. Special position, 10% 
extra. 



ICE AND REFRIGERATION — Monthly. 
Trade. Estbalished 1891. Nickerson & Col- 
lins Co., publishers. Subscription, $2; cir- 
culation — not given by publisher; size of type 
page, 7%xll in. Office, 431 South Dear- 
born Street. 

Advertising rates, -^ page, '$10; % page, 
$15; Vi page, $20; V2 page, $35; one page, 
$60, with discounts on 3, 6 or 12 month con- 
tract. Special notices, 50 cts. a line. Class- 
ified, $2 for 70 words, or less; 25 cts. for 
each additional 14 words. 



ICONOCLAST (Brann's) — Monthly. Free 
Lance. Established 1890. Iconoclast Pub- 
lishing Co., publishers. Subscription, $1; 
claimed average circulation for year 1913, 
37,000; 16 pages, 2 columns; length of col- 
umns, 10 in. Forms close 15th preceding 
month. Office, 508 Hearst Building. 

Advertising rates, 1 inch, one time, $6; % 
page, per time, $16; Vi page, $30; V2 page, 
$50; one page, $100. 



ILLINOIS CENTRAL RAILROAD MAGA- 
ZINE — Monthly (10th). Railroad employes. 
Established 1909. Illinois Central Railroad 
Co., publishers; subscription, $1.50; free to 
employes; claimed average circulation for 
year 1913, 55,000; 100 pages, 2 columns; 
length of columns, 8 in.; width, 2V2 in. Can 
use matrices. Forms close 26th of month pre- 
ceding. Office, Central Station. 

Advertising rates, agate, 20 cts. a line; 
full page, $44.80; V2 page or % page, pro 
rata; second or third covers, $75; back 
cover, $100. 

ILLINOIS FARMER AND FARMER'S 
CALL — Semi-monthly (1st and 15th). Agri- 
cultural. Established 1880. Illinois Farmer 
Co., publishers. Subscription, 40 cts.; 
claimed average circulation for nine months 
ending May 1, 1914, 59,800; 16 to 32 pages, 
4 columns; length of columns, 12% in.; 
width, 2% in. Forms close 12th and 27th 
preceding date of Issue. 

Advertising rates, 22 cts. a line; full page, 
(700 lines), $140. Preferred positions, 20% 
extra. Reading notices, double display rates. 



ILLINOIS MEDICAL JOURNAL — Monthly. 
Medical. Established 1899. Committee of the 
Illinois State Medical Society, publishers. 
Subscription, $2 ; claimed average circulation 
for 1913, 6,500; 112 pages, 2 columns; length 
of columns, 8 in.; width, 2% in. Can use 
matrices. Office, 3338 Ogden Avenue. 

Advertising rates, full page, $50; V2 page, 
$30; % page, $18; Vs page, $12; t^ page, 
$8, with discounts on 3, 6 or 12 month con- 
tracts. 



ILLINOIS STAATS-ZEITUNG — Every 

morning except Sunday. (For Sunday edi- 
tion see "WESTEN, and for weekly Bee 
STAATS-FARM-ZEITUNG.) German. In- 
dependent. Established 1847. Illinois Pub- 
lishing Co., publishers. Subscription, $7.50; 
circulation — not given by publisher; 8 to 12 
pages, 7 columns; length of columns, 22 
in. ; width, 2 Vs in. Can use matrices. Office, 
24-28 So. Fifth Avenue. 

Advertising rates, agate, 15 cts. per line; 
educational, hotels, summer and winter re- 
sorts and publishers' announcements, 8 cts. 
a line. Reading notices, $1 a count line. 



INLAND PRINTER — -Monthly (1st). 
Typographic. Established 1883. _ Inland 
Printer Co., publishers. Subscription, $3; 
detailed average circulation for 1913, 17,104; 
160 pages and cover, 2 columns; length of 
columns, 10 in.; width, 314 in. Can use 
matrices. Forms close 10th of preceding 
month. Office, 632 Sherman Street. 

Advertising rates, $7 an inch; 2x2 in., $9; 
Vs page, $18; ^4 page, $28; V2 page, $45; 
full page, $75, with discounts on six or 
twelve months, 5 or 10% respectively. 



INLAND STATIONER — Business Equip- 
ment Journal — Monthly (10th). Trade. Es- 
tablished 1908. The Inland Trade Press 
Co., publishers. Subscription, $1.50; detailed 
average circulation for 1913, 5,322; 80 pages, 
2 columns; length of columns, 10 in.; width, 
31/4 in. Can use matrices. Forms close 25th 
of preceding month. Office, 632 Sherman 
Street. 

Advertising rates, one inch, $4; two in., 
$7; 3 in., $12.50; ^ page, $17; V2 page, 
$27.50; full page, $55, with discounts of 5 
or 10% on 6 or 12 month contracts. Bead- 
ing notices, 75 cts. a line. Wants (minimum, 
50 cts.), 25 cts. a line. 



INLAND STOREKEEPER — Monthly 
Trade. Established 1910. Byxbee Publishing 
Co., publishers. Subscription, $2; claimed 
average circulation for year 1913, 8,600; 
100 pages, 2 tolumns; length of columns, 8 
in.; width, 2% in. Forms close 18th of pre- 
ceding month. Office, 208 So. LaSalle Street. 

Advertising rates, $5 an inch; Vs page, $9; 
14 page, $16; V2 page, $29; 1 page, $54; 
Discount on 3, 6 and 12 insertions. 



MELSON CHESMAN & CO.'S RATE BOOK. 



6? 



ILLINOIS 



INTERNATIONAL SOCIALIST REVIEW 
 — Monthly. Socialist. Established 1900. 
Charles H. Kerr & Co., publishers. Subscrip- 
tion, $1; claimed average circulation for 1913, 
41,833; 68 to 100 pages, 2 columns; length 
of columns, 8 in.; -width, 2% in. forms 
close 10th preceding month. Office, 118 
West Kinzie Street. 

Advertising rates, agate, 25 cts. a line; 
per page, |50; V^ and % page, pro rata; no 
discount for time. No medical copy accepted. 



INTER OCEAN AND FARMER — Every 
Thursday. Home and Agricultural. Estab- 
lished 1872. J. Keeley, publisher. Subscrip- 
tion, $1; guaranteed average circulation for 
1914-15, 100,000; 12 pages, 8 columns; 
length of columns, 21 1/^ in.; width, 2% in. 
Can use matrices. OlRce, 57 W. Monroe 
Street. 

Advertising rates, agate, 23 cts. a line. 
Reading notices, 50 cts. a line. 



INVESTING FOR PROFIT — Monthly 
(1st). Finance and investments. Established 
1905. H. L. Barber & Co., publishers. Sub- 
scription, $1; claimed average circulation for 
1913, 30,000; 16 to 32 pages, 3 cohimns; 
length of columns, 10 in.; width, 2% in. 
Can use matrices. Forms close 20th of pre- 
ceding month. Office, 20-28 West Jackson 
Boulevard. 

Advertising rates, 25 cts. a line; full page, 
$100; Va, Vi. and V2 page, pro rata. Cover 
space 25% extra. 



IRRIGATION AGE — Monthly. Irrigation. 
Drainage. Established 1885. D. H. Ander- 
son, publisher. Subscription, $1 ; claimed 
average circulation for year 1913, 34,179; 52 
pages, 3 columns; length of columns, 9V2 in.; 
width, 21/4 in. Can use matrices. Forms 
close 2nd of each month. Office, 30 N. Dear- 
born Street. 

Advertising rates, $5.25 an inch; full page, 
$100; V2 page, $55; 14 page, $30; Va page, 
$18, with discount on 3, 6, 9 or 12 month 
contracts. 



ILLINOIS 



ISRAELITE — Every Saturday. Jewish. 
Family. Established 1854. Leo Wise & Co., 
publishers. Subscription, $2.50; claimed aver- 
age circulation for year 1912, 29,500; 8 
pages, 7 columns; length of columns, 22 in.; 
width, 2^/^ in. Can use matrices. Office, 324 
Dearborn Street. 

Advertising rates, agate, 5 cts. a line, flat. 



ITALIA (L') — Tri-Weekly, Tuesday, 
Thursday and Sunday. Italian. Independ- 
ent. Established 1886. Oscar Durante, 
editor; Hector Durante, manager. Subscrip- 
tion, $3 ; average circulation — not given by 
publisher; 8 pages, 7 columns; length of col- 
umns, 20 in.; width, 21/3 in. Office, 54 West 
Harrison Street. 

Advertising rates, display, agate, 7% cts. 
a line, with discount on 1,000 lines or more. 
Reading notices, 25 cts. a count line. 



JEWISH COURIER — Every morning ex- 
cept Saturday. Yiddish. Established 1887. 
M. Ph. Ginzburg, publisher. Subscription, 
$3 ; sworn average circulation for year end- 
ing March, 1914, daily, 36,874* net paid; 
Sunday, 39,765* net paid; 8 to 12 pages, 7 
columns; length of columns, 19% in.; width, 
2-^s in. Office, 1214 South Halsted Street. 

Advertising rates, agate, daily, 5 cts.; one 
position 6 cts.; two positions, 7 cts. a line; 
twice a week for one year or 10,000 lines, 
5%; every other day or 20,000 lines, 10%; 
every day or 30,000 lines 15% discount. 
Sunday, 6 cts.; one position, 7 cts.; two posi- 
tions, 8 cts. a line. 



JEWISH LABOR WORLD— Every Friday. 
Yiddish Labor. Established 1908. Jewish 
Socialist Publishing Assn., publishers. Sub- 
scription, $1; claimed average circulation for 
1913, 12,000. Can use matrices. Office, 1114 
Blue Island Avenue. 

Advertising rates, 5 cts. a line; on con- 
tract 3,000 lines or more within four months, 
3 cts. a line. 



JEWISH PRESS — Every morning except 
Saturday, and JEWISH PROGRESS, every 
Friday. Yiddish. Non-political. Established 
1888. Abraham M. Liebling, publisher. Sub- 
scription, daily, $3; weekly, $1.50; circula- 
tion — not given by publisher; daily or weekly; 
8 to 16 pages, 7 columns; length of columns, 
211/^ in.; width, 2Vi in. Can use matrices. 
Office, 1129-31 South Center Ave. 

Advertising rates, 10 cts. a line; over 
1,000 lines, 8 cts.; 2,500 lines, 6 cts.; 5,000 
lines, 5 cts.; 10,000 lines, 4 cts. a line. 



JEWISH STANDARD — Every Saturday. 
Jewish-Independent. Established 1907. Sol. 
H. Bauer & Sons, publishers. Subscription, 
$1 ; circulation — not given by publihser; 8 to 
16 Images, 5 columns, length of columns, 18 
in.; width, 2l^ in. Can use matrices. Office, 
616 Ashland Block. 

Advertising rates, 9 cts. a line; 1,000 lines 
on yearly contract, 8 cts.; 2,000 lines, 7 cts.; 
3,000 lines, 6 cts.; 5,000 lines, 5 cts. a line. 
Reading notices, 20 ct.s. a count line; 500 
lines, 15 cts.; over 3,000 lines, 12 cts. a count 
line. 



JEWISH TIMES — Every Wednesday. Yid- 
dish-Independent. Established 1912. Jehiel 
V). Liebling, editor and publisher. Subscrip- 
tion, $1; claimed average circulation for six 
months prior to September 1914, 8,500; 8 
pages, 5 columns, length of columns, 15% in.; 
width 2^2 in. Can use matrices. Office, 2117 
West Taylor Street. 

Advertising rates, agate, 5 cts. a line, with 
discount on 500 lines or more. 



JOURNAL — Every evening, except Sunday. 
Independent. Democratic. Established 1844. 
John C. Eastman, publisher. Subscription, 



58 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



daily, $3 ; sworn average circulation for six 
months prior to April 1914, 120,520* net 
paid; 14 to 24 pages, 7 columns; length of 
columns, 211/^ in.; width, 21/8 in. Can use 
matrices. Office, 15-21 South Market Street. 
Advertising rates, agate, 30 cts. a line; 
next reading, 35 cts.; full position, 40 cts. a 
line; 26 times, or 2,000 lines, within one 
vear, 24 cts. a line; 52 times, or 5,000 lines, 
221/^ cts.; 10,000 lines, 21 cts.; 104 times, 
or 15,000 lines, 20 cts; 156 times, or 25,000 
lines, 18 cts.; 312 times, or 40,000 lines, 
nVz cts. a line. Double column advertise- 
ments must be 50 lines deep. Reading no- 
tices, $1 a line; first page, $1.50 a line; pub- 
lishers, schools and colleges, hotels and re- 
sorts, 15 cts. a line, flat. 



JOURNAL OF THE AMERICAN MEDICAL 
ASSOCIATION — Every Saturday. Medical. 
Established 1883. American Medical Associa- 
tion, publishers. Subscription, $5; sworn de- 
tailed average circulation for year. 1913, 
60,710* net paid; 128 to 144 pages, 2 and 3 
columns; length of columns, QVz iu- ; width, 
2% and 3^4 in. Forms close 10 days in ad- 
vance. Office, 535 North Dearborn Street. 

Advertising rates, $5.50 an inch ; -^n page, 
$9; Vs page, $17.50; % page, $31; Vz page, 
$55; one page, $95, with discounts on 3, 6, 
13, 26 or 52 time contracts. Classified, 
$1.50 for 30 words, or less; 5 cts for each 
additional word. 



ILLINOIS 



KATHOLISCHES WOCHENBLATT — Kvery 
Wednesday. German. Catholic. Established 
1859. F. X. Brandeckcr, publisher. Sub- 
scription, $2; claimed circulation for 1913, 
5,300; 8 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. Can use mat- 
rices. Office, 1948 Sedgwick Street. 

Advertising rates, agate, 4 cts. a line; 
business notices, 15 cts.; classified advertise- 
ments, 75 cts. per inch; 1 inch, one 
year, $20. 



KATOLICHE SLOVENSKE NOVINY — 
Every Wednesday, LUDOVY DENNIK. Every 
evening. Catholic. Established 1911. Ludovy 
Dennik Pub. Association (Inc.), publishers. 
Subscription daily, $4; weekly, $3; circula- 
tion — not given by publisher; 8 pages, 7 col- 
umns; length of columns, 21 in.; width, 2^4 
in. 

Advertising rates, 35 cts. an inch, with 
discounts on 1 or 2 weeks, 1, 3, 6 or 12 
month contracts. 



KATOLIK — Every Tuesday and Friday. 
Bohemian. Catholic. Established 1893. Sub- 
scription, $2; sworn average circulation for 
year 1913, 9,421*; 8 to 10 pages. 7 columns; 
length of columns, 211/^ in.; width, 2y8 in. 
Office, 1037 Allport Street. 

Advertising rates, agate, 3 cts. a line, with 
discounts from 10 to 60% on time, ranging 
from two weeks to one year. 



LEDGER — See Chicago Ledger. 



LIETUVA — Every Friday. Lithuanian. In- 
dependent. Established 1892. Lietuva Pub- 
lishing Co. (Inc.), publishers. Subscription, 
$2; claimed average circulation for 1913, 
12,000; 8 pages, 7 columns; length of col- 
umns, 22 in.; width, 2^4 in. Office, 3252 
South Halsted Street. 

Advertising rates upon application. 



LIVE STOCK JOURNAL— Monthly. Live 
Stock. Established 1868. T. Butterwortn, 
editor and publisher. Subscription, $1; 
claimed average circulation for year 1913, 
25,000; 20 pages, 4 columns; lengtli of col- 
umns, 13 in.; width, 2i(i in. Office, Hyde 
Park, 55th Street and Lake Ave. Also dated 
at Santa Cruz, California. 

Advertising rates, agate, 15 cts. a line. 



LIVE STOCK REPORT — Every Friday. 
Live Stock and Agricultural. Established 
1891. Clay, Robinson & Co., publishers. 
Claimed average circulation for 1913, exceed- 
ing 50,000; 12 pages, 4 columns; length of 
columns, 12 in.; width, iVs in. Office, Union 
Stock Yards. 

Advertising rates, agate, 20 cts. a line. 



LIVE STOCK WORLD — Every day except 
Sundav. Thursday issue being published as 
a WEEKLY''. Live Stock and Agricultural. 
Established 1901. A. C. Halliwell. manager. 
Subscription, $3; detailed average circula- 
tion for year 1913, daily, 46,570*; weekly, 
60.535*; 4 to 8 pages. 7 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. Office, Union Stock Y''ards. 

Advertising rates, agate, full position, 10 
cts. a line; run of paper, 8 cts. a line; oiv 
yearly contract, run of paper, 1,000 lines. 7 
cts.; 2,500 lines, 6 cts.; 5,000 lines, 5 cts. 
a line; one month, to run not less than twice 
a week, IVz cts.; two months, IV4, cts.; three 
months, 7 cts.; six months, 6 cts.; nine 
months, 5V2 cts.; twelve months, 5 cts. a 
line. WEEKLY, display, 8 cts. a line. Read- 
ing notices (minion), 25 cts.; five insertions, 
20 cts. ; ten insertions, 15 cts. ; twenty in 
sertions. 10 cts. a count line. Classified, ( 
cts. a line. 



6 



LIVING CHURCH — Every Saturday. Epis- 
copal. Established 1878. Young Churchman 
Co., publishers. Subscription, $2.50; circula- 
tion — not given by publisher; 32 pages, 3 
columns; length of columns, 11% in.; width, 
2% in. Forms close Monday preceding. Of- 
fice, 19 South LaSalle Street. 

Advertising rates, agate, 20 cts. a line; 
1,000 lines, or 26 times, 15 cts. a line; 2,000 
lines, or 52 times, 12 cts. a line; publishers 
and schools, 15 cts. a line, unless entitled to 
lower rate on yearly contract. 

LUDOVY DENNIK — See Katholiche Slo- 
venske Noviny. 



NELSON CHESMAN & CO.'S RATE BOOK. 



59 



ILLINOIS 



McKINNEY SP'L AGENCY— See adver- 
fisonient on page 442. 



MAIL ORDER .lOURNAL— Monthly (1st). 
Trade advertising. Established 1897. Mail 
Order Journal Co., publishers. Subscription, 
$1; circulation — not given by publisher; 48 to 
80 pages, 2 columns; length of columns, 6% 
in. Forms close 2.5tli of month preceding. 
Office, Schiller Building. 

Advertising rates, agate, 35 cts. a line; M 
page, one time, $12.50; Vz page, $25; one 
page, $50. Classified, 2 cts. a word. Special 
rate for ijublishers and advertising agents 
cards. 



MASONIC CHRONICLER — Everv Satur- 
day. Masonic. Established 1898. The Ma- 
sonic Chronicler Publishing Co., publishers. 
Subscription, $1; claimed circulation for year 
1913, 19.500; 16 to 20 pages, 4 columns; 
length of columns, 14 in.; width. 21^ in. 
Can use matrices. Office, 431 South Dearborn 
Street. 

Advertising rates, $1.50 an inch, with dis- 
counts on time space contracts. Readers, 15 
cts. a line. 



MASONIC VOICE REVIEW — Monthly. 
Masonic. Established 1845. Wm. H. Gray, 
publisher. Subscription, $1.50; circulation — 
not given by publisher; 32 pages, 2 columns; 
length of columns, TVs in.; width, 2 i/i in. 
Forms close 15th preceding month. Office, 
265 LaSalle Street. 

Advertising rates, $2.25 an inch; 2 in., $4; 

V4, page, one time, $7.50; V2 page, $14; one 

page, $25. Reading notices, brevier, 25 cts. 
a line. 



MATHEWS (.JULIUS) LIST— See Boston 
Mass.: also. 

See advertisement on page 473. 



MEDICAL RECORDER — Monthly (15th). 
Medical. Established 1890. Medical Recorder 
Publishing Co., publishers. Subscription, $2; 
claimed average circulation for 1913, 5,900; 
144 pages, 2 columns; length of column, 8 
in.; width 2% in. Forms close 5th preced- 
ing month. Can use matrices. Office, Pull- 
man Building. 

Advertising rates, $20 a page; V2 page, 
$12.50; Vi page, $8; Vs page, |5. 



MEDICAL STANDARD — Monthly, Medi- 
cal. Established 1887. G. P. Engelhard & 
Co., publishers. Subscription, $1 ; claimed 
average circulation for year 1913. 9.200; 100 
pages, 2 columns; length of columns, 9 in.; 
width, 3 in. Can use matrices. Office, 536 
South Clark Street. 

Advertising rates, 1 inch, one time, $4; 
three months, $10; six months, $18; one 



ILLINOIS 



year, $30; Va page, one time, $8; % page, 
$14; % page, $25; one page, $40. 



MEN'S WEAR— See New York City. 



MERCHANTS RECORD AND SHOW 
WINDOW — Monthly. Advertising. Estab- 
lished 1897. The Merchants Record Co., pub- 
lishers. Subscription, $2; claimed average 
circulation for year 1913, 8,624; 80 pages, 

2 columns; length of columns, 9%, in.; width, 

3 Vi in. Forms close 20th preceding month. 
Office, 431 South Dearborn Street. 

Advertising rates, iV page, one time, $10; 
Va page, $15; V4, page, $20; V2 page, $35; 
one page, $60. Discount on three months 
or longer. 



MILK NEWS— Monthly (1st). Dairy. 
Farm. Established 1892. E. J. Fellows, edi- 
tor and publisher. Subscription, 50 cts.; 
claimed average circulation for year 1913, 
15,000; 8 pages, 4 columns; length of col- 
umns, 14 in.; width, 2% in. Can use mat- 
rices. Forms close 25th of preceding month. 
Office, 29 South LaSalle Street. 

Advertising rates, 75 cts. an in. for quarter 
page or more; less than quarter page $1.25 
an inch. 



MILLINER— Monthly. Trade. The Mil- 
liner Co., publishers. Subscription, $3 
circulation — not given by publisher; 2 col 
umns to page; length of columns, 10% in. 
width, 3% in. Office, corner Quincy and 
Market Streets. 

Advertising rates on application. 



MILWAUKEE RY. SYSTEM EMPLOYES' 
MAGAZINE — Monthly (1st). Chicago, Mil- 
waukee and St. Paul Ry. System Employes. 
Established 1913. Chicago, Milwaukee and 
St. Paul R. R. Co., publishers. Subscription, 
$1; (Free to employes); claimed average cir- 
culation for six months ending June 1914, 
45,000; 68 to 100 pages, 2 columns, length of 
columns, 8 in.; width, 21/^ in. Can use mat- 
rices. Forms close 25th of month preceding. 
Office, Railway Exchange Building. 

Advertising rates, full page, $75; 6 months, 
$65; full year, $60 a page each insertion; Vz 
page, $40; $35 or $32.50; % page, $25; 
$22.50 or $20 each insertion, on one, six or 
twelve time contracts respectively. 



MINING AND ENGINEERING WORLD — 
Every Saturday. Mining and Engineering. Es- 
tablished 1894. Mining World Co., publish- 
ers. Subscription, $3 ; claimed average circu- 
lation for 1913, 9,250; 124 pages, 3 columns; 
length of columns, 10 in.; width, 214 in. 
Office, Monadnock Building. 

Advertising rates, $40 a page. 



The advertisements in the back of this book represent a fund of informa- 
tion which no advertiser can afford to ignore. 



60 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



MISSION STUDIES — Monthly. Missions. 
Established 1883. Woman's Board of Mis- 
sions of the Interior, publishers. Subscrip- 
tion, 50 cts.; claimed average circulation for 
year 1913, 4,817; 32 pages, 2 columns; 
length of columns, 8 in. width 2% in. Office, 
1315-19 South LaSalle Street. 

Advertising rates, $1 an inch; three months 
or longer, 75 cts. an inch; full page, $10; out- 
side page, $18. 

MISSION WANNEN — Every Tuesday. 
Swedish. Undenominational. Established 1874. 
Mission Publishing Co., publishers. Subscrip- 
tion, $1.50; circulation — not given by pub- 
lisher; 8 pages, 7 columns; length of col- 
umns, 211/2 in.; width, SVs in. Office, 144 
Oak Street. 

Advertising rates 75 cts. an inch. 



MODERN GROCER — Every Saturday. 
Trade. Established 1897. The Modern Grocer 
Publishing Co., publishers. Subscription, $2; 
claimed average circulation for 1913, 4,500; 
32 pages, 3 columns; length of columns, 11% 
in  width, 2V-> iu- Can use matrices. Forms 
close Wednesday. Office, 215 South Market 
Street. 

Advertising rates, $2 an inch; Vs page, one 
time, $10; Vi page, $15; 1/2 page, $27.50; 
one page $50. Discount, on 3 months and 
longer. 

MOTOGRAPHY — Every Thursday. Motion 
Picture Trade. Established 1909. Electricity 
Magazine Corporation, publishers. Subscrip- 
tion, $2; claimed average circulation for 1913, 
18,000; 64 pages and cover, 2 columns; length 
of 'columns, 9% in.; width, 31/2 in. 

Advertising rates, -h page (minimum 
space), $7; Vs page, $11; Vi page, $20; V2 
page, $35; one page, $60; back cover, $75. 
Classified, 5 cts. a word. 



MOTOR AGE — Every Thursday. The Class 
Journal Co., publishers. Subscription, $3; 
sworn detailed average circulation for year 
1913 23,372*; 120 pages to 300 pages, 2 col- 
umns'; length of columns, 10 in.; width, 314 
in. Office, 910 South Michigan Avenue. 

Advertising rates, full page, $100 ; V2 page, 
$56.50; Vi page, $31.50; Vs page, $18.50, 
with discounts on 13, 26 or 52 insertions. 



MOTOR FIELD — Monthly (1st). Estab- 
lished 1902. Van Sicklen Pub. Co., pub- 
lishers. Subscription, $1; claimed average cir- 
culation for year 1913, 16,825; 112 pages, 2 
columns; length of columns, 10 in.; width, 2% 
in. Cannot use matrices. Office, 403 Monad- 
nock Bldg. 

Advertising rates, Vs page, $25; Vi page, 
$40; Vs page $60; one page, $100. Discount 
on three or more insertions. 



ILLINOIS 



MOVIE PICTORI.A.L — Every Saturday. 
Illustrated moving picture stories. Cloud Pub- 
lishing Co., publishers. Subscription, $4 ; 
claimed average circulation for three months 
ending August 100,000; 28 pages, 3 columns, 
length of columns, 12 in.; width, 2% in. Can- 
not use matrices. Office 8 S. Dearborn Street. 

Advertising rates, 50 cts. a line. 

See advertisement on page 469. 



MULTITUDE — Monthly (20th). General 
biisiness and financial. Established 1914. 
Grlobe Publishing Co., publishers. Subscription, 
$1.50; claimed average circulation for three 
months ending September 1914, 15,000; 128 
pages, 2 columns, length of columns, 8 in.; 
width, 2% in. Can not use matrices. Forms 
close 10th 01 month. Office, 1203 Manhattan 
Building. 

Advertising rates, agate, 20 cts. a line; 
fiill page (224 lines), $30; V2, Vi orVs page 
pro rata. 



MUSICAL LEADER — Every Thursday. 
Musical and Literary. Established 1895. 
Musical Leader Publishing Co., publishers. 
Subscription, $2.50; circulation — not given 
by publisher; 28 to 42 pages, 3 columns; 
length of columns, 131/2 in.; width, 14 ems 
pica. Office, McCormick Building. 

Advertising rates, $5 an inch; one month, 
$18; three months. $42; six months, $72; 
one year, $120. Further rates on applica- 
tion. 



NAROD POLSKI — Every Wednesday. Of- 
ficial organ of the Polish Roman Catholic Un- 
ion. Polish. Democratic. Established 1897. 
The Narod Polski Publishing Co. publishers. 
Sworn average circulation for 1913, 50,000; 
8 to 16 pages, 7 columns; length of columns, 
22 in.; width, 2% in. Office, 984-6 Milwaukee 
Ave. 

Advertising rates, agate, 11 cts. a line, flat. 
Reading notices, or classified, 5 cts. a word. 



NATIONAL BANKER — Monthly (15th). 
Financial. Established 1892. O. M. Pague, 
publisher. Subscription, $3; claimed average 
circulation for year 1913, 6,000; not given 
by publisher; 36 pages, 3 columns; length of 
columns, 101/2 in.; width, 2 1/^ in. Cannot use 
matrices'. Forms close 10th of each month. 
Office, 30-32 North Dearborn Street. 

Advertising rates, agate, 20 cts. a line; 
$2.10 an inch; full page, $60; V2 or V4, page, 
pro rata. Special position on reading pages, 
10% extra. Inside or back covers, 15% 
additional. Reading notices, 50 cts. a line. 



N.A.TIONAL BUILDER — Monthly (1st). 
Architecture and Building. Established 1885. 
Porter, Hodgson Co., publishers. Subscrip- 
tion, $1.50; claimed average circulation for 
year 1913, 29,000; 196 pages, 2 columns; 



NELSON CHESMAN & CO.'S RATE BOOK. 



61 



ILLINOIS 



length of columns, 8 in.; width of page SVs 
in. Forms close 12th of preceding month. 
Office, 537 Dearborn Street. 

Advertising rates, Vs page, $15 ; % page, 
$26; V2 page, $47; one page, $90. Discount 
on 3 months or longer. 



ILLINOIS 



NATIONAL CLEANER AND DYER — 
Jlonthly (15th). Cleaning and Dyeing. Es- 
tablished 1910. Dowst Bros. Co., publishers. 
Subscription, $2 ; claimed average circulation 
for year 1913, 5,000; 6-1 to 84 pages, 2 col- 
umns; length of columns, 10% in.; width, 4 
in. Forms close 5th. Office, 120-24 Ann Street. 

Advertising rates, $4 an inch; 3 months, 
$3.55; 6 mouths, $3.25; one year, $2.85 an 
inch. 



NATIONAL ENGINEER— Monthly. Engi- 
neering. Established 1887. Subscription, $1; 
claimed average circulation for year 1913, 
23,015; 180 pages, 3 columns; length of 
columns, 10 in.; width, 2% in. Office, 323- 
32^ vDearborn Street. 

Advertising rates, Vs page, $22.50; % page, 
$37.50; 1/2 page, $60; one page $90. 



NATIONAL HARNESS REVIEW— Month- 
ly. Trade. Established 1879. Jefferson Jack- 
son, publisher. Subscription, $1 ; claimed 
average circulation, for year 1913, 5,000; 58 
tc 122 pages; length of columns, 10 1/^ in.; 
width, 2% in. Forms close 10th preceding 
month. Office, 542 South Dearborn Street. 

Advertising rates, $2 an inch. Reading 
notices, 30 cts. per line. Classified, 2 cts. per 
word. 



NATIONAL HOTEL REPORTER — Daily 
e.xcept Sunday. Hotel interests. Established 
1871. T. W. Price publisher. Subscription 
$5; circulation — not given by publisher; 8 
pages, 6 columns; length of columns. 19 in.; 
width, 2% in. Office, Auditorium Tower. 

Advertising rates $7.50 an inch with dis- 
count for time and space. 



NATIONAL HUMANE JOURNAL— Month- 
ly. Humane. Established 1870. Humane 
Journal Publishing Co., publishers. Subscrip- 
tion, $1; claimed circulation for year 1913, 
10,688; 16 pages, 3 columns; length of col- 
umns, 7 in.; width, 2V2 in. Can use matrices. 
Office 513 Cambridge Bldg. 

Advertising rates, $2.00 an inch first inser- 
tion; $1.00 each subsequent insertion. 



NATIONAL JEWELER AND OPTICIAN — 
Monthly. Jewelry. Established 1906. G. P 
Engelhard & Co., publishers. Subscription 
$1; sworn detailed average circulation for first 
five months 1914, 11,787*; 100 to 150 pages, 
2 columns; length of columns, 10 in.; width 
3V2 in. Can use matrices. Office, 536 South 
Clark Street. 

Advertising rates, $4 an inch (minimum 
space). Further rates on application. 



NATIONAL LAUNDRY JOURNAL— Semi- 
Monthly. Trade. Established 1878. Dowst 
Bros. Co., publishers. Subscription, $2; aver- 
age circulation for five years ending Dec. 31, 
1913, 6,000; 100 pages. 2 columns; length 
of columns, 11 in.; width, 4 in. Forms close 
1st and 15th of each month. Office, 120-124 
Ann Street. 

Advertising rates on application. 



NATIONAL STOCKMAN AND FARMER— 
See Pittsburg, Pa. 

NEWS — Every evening except Sunday. In 
dependent. Established 1876. Victor P. Law- 
son, publisher. Subscription, $4; sworn aver- 
age circulation for year 1913, 352,395* net; 
366,605* gross; 18 to 30 pages, 8 columns; 
length of columns, 21*4 in.; width, 2% in. 
Can use matrices if not of half tones. Office, 
15 North Fifth Avenue. 

Advertising rates, agate, 40 cts. a line; 
one time a week three months, e. o. d. for one 
month, or 2,500 lines, 39 cts. a line; daily, 
one month, 2 times a week; 3 months, one 
time a week, 6 months, or 5,000 lines, 38 
cts.; e. o. d. three months; 2 t. a. w. six 
months, 1 t. a. w. for one year, or 10,000 
lines, 37 cts. a line; daily, three months, e. 
o. d. six months; 2 t. a. w. for one year, or 
15,000 lines, 36 cents a line; daily, six 
months, e. o. d. for one year, or 20,000 lines, 
35 cts. a line; daily, one year, or 25,000 
lines, 34 cts. a line. Special notices, 40_ cts. 
a line; business mention 50 cts.; business 
topics, 80 cts. Reading notices, $2 a line. 
Classified, 25 cts. a line. Cuts must be on 
flat metal base. Double column advertisements 
must be at least 50 lines deep. 



NEW WORLD — Every Friday. Catholic. 
Established 1892. The Catholic Press Co., 
publishers. Subscription, $2 ; claimed average 
circulation for year 1913, 24,750; 8 pages, 7 
columns; length of columns, 21% in.; width, 
2M in. Forms close one week in advance. Can 
use matrices. Office, McCormick Bldg. 

Advertising rates, agate, 15 cts. a line. Read- 
ing notices, 40 cts. a line. 



NORTHWESTERN CHRISTIAN ADVO- 
CATE — Every Wednesday. Methodist Episco- 
pal. Established 1852. Methodist Book Con- 
cern, publishers. Subscription, $1; claimed 
average circulation for year 1913, 45,000; 32 
pages, 3 columns; length of columns, ll^A 
in.; width 2% in. Can use matrices. Forms 
close 10 days in advance. Office, 1020 Wa- 
bash Avenue. 

Advertising rates, agate, 25 cts. a line. 
Classified, 3 cts. per word. Combination rate 
including Pittsburgh Christian Advocate, Cin- 
cinnati Western Christian Advocate, Chicago 
Northwestern Advocate, Kansas City Central 
Christian Advocate, Portland Pacific _ Chris- 
tian Advocate, San Francisco, California, 
Christian Advocate, and Chicago Epworth 
Herald, a total circulation of 275,000, $1.25 
a line. 



62 



NELSON CHBSMAN & CO.'S RATE BOOK. 



ILLINOIS 



NOVELTY NEWS — Monthly. Premium 
Ooods and Advertising specialties. Mail Order. 
Established 1905. Henry S. Bunting, pub- 
lisher. Subscription, $2 ; sworn average cir- 
culation for six months ending March 1914, 
10,391*; 130 pages, 3 columns, length of 
columns, 10 in.; width, 2% in. Can use ma- 
trices. Office, 215 South Market Street. 

Advertising rates, $7 an in., with 20 per 
cent discount on twelve time contracts. 

See advertisement on page 475. 



NYA WECKO-POSTEN — Everv Tuesday. 
Swedish. Baptist. Established 1878. E. Win- 
gren, publisher. Subscription, $1.50; circu- 
lation — not given by publisher; 8 pages, 7 
columns; length of columns, 21 in.; width, 
2Vg in. Can use matrices. Office, 1142 
Wells Street. 

Advertising rates, agate, 5V& cts. a line. 
Reading notices, 7 cts. per agate line. In- 
vestment ads. 6 cts. a line. 



OFFICE APPLIANCES— Monthly. Trade. 
Office Equipment. Established 1904. Office 
Appliance Co. publishers. Subscription. 
$1.50; claimed circulation for year 1913, 
6,500; 144 pages, 3 columns; width of col- 
umns, 21/^ in. Can not use matrices. Office, 
Plymouth Building. 

Advertising rates, full page, $66; ^/4 , V2 
page or less space pro rata; 5, 10 or 15% 
discount on three, six or twelve consecutive 
insertions. 



OFFICE OUTFITTER — Monthly. Office 
equipment. Established 1907. The Office Out- 
fitter Co., publishers. Subscription, $1; 
claimed average circulation for year 1913, 
5,404; 80 pages and cover, 3 columns; length 
of columns, 10 in; width, 15 picas. Office, 
445 Plymouth Court. 

Advertising rates, $3 an inch, with dis- 
counts for time and space. 



OPERATIVE MILLER — Monthly (let). 
Flour milling interests. Established 1896. 
Operative Miller Press, publishers. Sub- 
scription, $1 ; claimed average circulation 
for year 1913, 6,850; 00 pages, 3 columns; 
length of columns, 11^ in.; width, 2*^ in. 
Can use matrices. Forms close 20th of pre- 
ceding month. Office, 443 South Dearborn 
Street. 

Advertising rates, full page, $100; % 
page $65; \'a page $50; 14 page $35; Vg 
page $20; -f^ page $15; with discounts on 3, 
6, or 12 month contracts. 



OPPORTUNITY — Monthly. Opportunities 
specifically told. Established 1909. The John 
Magee Company, publishers. Subscription, 
$1..50; claimed average circiilation for year 
1913, 200,000; 4 columns to page; length of 
columns, 12 in.; width, 2 \4 in. Forms close 
10th preceding month. OfiSce, 15 South 
Market Street. 

Advertising rates, agate, $1 a line; per 
page, at rate of 85 cts. a line; no other 



ILLINOIS 



time or space discount. Classified, 15 cts. 
per word, with 10 per cent on time order. 



ORANGE JUDD FARMER — Central West- 
ern edition of the ORANGE JUDD WEEK- 
LIES. Every Saturday. Agricultural. Estab- 
lished 1888. Orange Judd Co., publishers. 
Subscription, $1 ; sworn average circulation 
for year 1913, 126,830*; 16 to 48 pages, 4 
columns; length of columns. 13 11/14 in.; 
width, 2% in. Forms close Tuesday preced- 
ing week. Office, Michigan Boulevard Build- 
ing. 

Advertising rates, per agate line, 50 cts. 
Full page(772 lines)$350. Preferred position 
15 and 25% extra. Reading matter type, full 
position, display column, 50 per cent addi- 
tional. Reading notices, minion, under head 
of "Business notices," or at end of columns 
of reading $1 per count line. Classified, 5 
cts. a word. For combination rate with 
American Agriculturist, New England Home- 
stead, Southern Farming and Northwest 
Farmstead, also National Farm Power com- 
bination, see American Agriciilturist, New 
York City. 

PACKER (The) — See Kansas City, Mo. 



PHOTOPLAY MAGAZINE. Monthly 
(20th). Motion picture interests. Established 
1912. Cloud Publishing Co., publishers; sub- 
scription $1: guaranteed average circulation 
for year 1914-15, 200,000; 160 or more pages, 
2 columns; length of columns. 8% in.; width, 
2% in. Can not use matrices. Forms close 
20th of second month preceding. Office 850 
Dearborn Street. 

Advertising rates, agate, 50 cts. a line; full 
page (240 lines), $100; V2, Vi and Va 
pages, pro rata. Classified (minimum four 
lines), 75 cts. a line. 

See advertisement on page 469. 



PIANO MAGAZINE AND MUSIC INDUS- 
TRY — Monthly (20th). Musical. Estab- 
lished 1906. N. Y. Music Industry Corpora- 
tion, publishers. Subscription, $1.50; claimed 
average circulation for year 1913, 34,580; 100 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 10th of preced- 
ing month. Office 707 Transportation Bldg. 

Advertising rates, agate, $4 an inch; % 
page, $8; 14 page, $15; V2 page, $30; 1 page. 
$60. Discounts, 5, 10 and 20% on 3, 6 and 
12 insertions. 



PLATFORM — Monthly (1st), Lyceum and 
Chautauqua. Established 1910. Fred High, 
Editor and Publisher. Subscri])tion, 50 cts. ; 
circulatioii — not given by publisher; 16 to 20 
pages, 4 columns, length of columns, 11% 
in.; width, 2% in. Can use matrices. Forms 
close 20th of month preceding. Office, Stein- 
way Hall, 64 E. \an Buren St. 

Advertising rates, $1.25 an inch; full page, 
$30; V2 page, $20; % page, $15; M page, 
I $12; Vs page, $5; ,',- page, $3. 



NELSON CHESMAN & CO.'S RATE BOOK. 



63 



ILLINOIS 



POPULAR MECHANICS MAGAZINE — 
Monthly (20th). Mechanical. Established 
1902. Popular Mechanics Co., publishers. 
.Subscription $1.50: swi'i'^Hlped average cir- 
i-ulation for year 1914, 3.j0,000* ; 260 pages, 
2 columns; length of columns, 8 in.; width, 
2^8 in. Forms close 5th of preceding month. 
Office, 6 N. Michigan Ave. 

Advertising rates, agate, $2.20 a line; three 
months, $2; six months, $1.90: one year, 
$1.75 a line, per time; one inch, one time, 
$30; 14 page, $60; M page, $110; V2 page, 
$205; one page, $400, -with discounts on 3, 
ti and 12 month contracts. Stipulated posi- 
tion, 10% additional. Classified (minimum 
10 words), 15 cts. a word. flat. 



POST — Every evening except Sunday. In- 
dependent. Established 1890. J. C. Shaffer, 
publisher. Subscription, $3; sworn average 
circulation for year ending April 1, 1913, 58,- 
829* net paid; 12 to 24 pages, 7 columns; 
length of columns, 21% in.; width, 2^4 in. 
Can use matrices. Office, 12 South Market 
Street. 

Advertising rates, agate, 30 cts. a line; 
2,500 lines, within one year, 25 cts.; 4.000 
lines, 20 cts; 5,000 lines, 18 cts.; 7,500 
lines, 15 cts.; 10,000 lines, or more 12 cts. a 
line. Consecutive insertions. 26 times, 25 cts. 
a line; 52 times, 20 cts.; 104 times, 18 cts.; 
156 times. 15 cts.; 312 times. 12 cents a 
line. Preferred position, 15 and 25% extra. 
Double column advertisements must not be 
less than 50 lines deep. Classified, 10 cts. 
a line. Reading notices, $1 per count line; 
publishers announcements, 17 cts. a line. 
Schools, colleges, hotels and resorts, dis- 
played, under proper classification, 15 cts. 
a line. 

See advertisement on page 441. 



POWER WAGON — Monthly. Commercial. 
Motor Vehicles. Established 1904. Power 
Wagon Publishing Co., publishers. Subscrip- 
tion, $2; claimed average circulation for year 
1913, 10.000; 150 pages, 2 columns; length 
of columns, 10 V2 in.; width, 31^ in. Office, 
McCormiek Building. 

Advertising rates, hi page, one time, $25; 
V2 page, $45; one page, $75; 2 pages, $135. 



PRACTICAL DECORATOR — Monthly 
Trade. Estublished 1911. Practical Deco- 
rator Publishing Co., publishers. Subscrip- 
tion. $1; claimed average circulation for year 
1913, 8.325; 00 pages. 1 column; length of 
column, 7 in.; width, 4?4 in. Office, 38 South 
Dearborn Street. 

-Vdverti.sing rates, full page, $40; % page, 
$25; Vi page, $20, with discounts on 3, 6, 
or 12 month contracts. 



PRACTICAL ENGINEER — Semi-monthly. 
Mechanical. Established 1896. Technical Pub- 
lishing Co., publishers. Subscription, $1; 
sworn average circulation for 1913, 23,021*; 
gross; 20,914* net; 116 pages, 2 columns; 
length of columns, 10^/4 in.; width, 3% in. 



ILLINOIS 



Forms close 15 days prior to date of issue. 
Office, 537 South Dearborn Street. 

Advertising rates, Vs page, one time, $16; 
1/4 page, $26; V2 page, $45; one page, $78. 



PRAIRIE FARMER — Every other Satur- 
day. Agricultural. Established 1841. B. D. 
Butler, publisher. Subscrii:)tion, 50 cts.; de- 
tailed average circulation for year 1913, 90.- 
636; 24 to 60 pages, 4 columns: length of col- 
umns, 13 V^ in.; width, 2^4 in. Forms close 5th 
and 20th preceding date of issue. Office, 
Rand-McNally Building. 

Advertising rates, agate, 50 cts. a line; 

Preferred position, 20% extra. Reading 

notices, $2 a count line. Classified, 6 cts. 
per word. 



PRODUCE NEWS. See New York City. 



PUBLIC — Every Friday. Fundamental De- 
mocracy. Established 1898. Louis F. Post, 
publisher. Subscription, $1 ; claimed average 
circulation for 1913, 20,000; 24 pages, 2 
columns; length of columns, 8*4 in.; width, 
3 in. Can use matrices. Forms close 10 days 
in advance. Office, Ellsworth Building. 

Advertising rates, 12 cts. a line, flat; back 
cover, $35. 



PUBLIC LIBRARIES — Monthly (1st, ex- 
cept August and September). Literary and 
Library interests. Established 1896. Library 
Bureau, publishers. Subscription, $2; circu- 
lation — not given by publishers ; 60 pages, 2 
columns; length of columns, 7 V^ in.; width, 
2 1^ in. Can use matrices. Forms close 20th 
of month preceding. Office, 6 North Michigan 
Avenue. 

Advertising rates, full page, $32 ; V2, Vi 
or Vs pages, pro rata, with discount of 10 
and 15% on 5 or 10 insertions. 



PUBLIC SERVICE — Monthly. Public Utili- 
ties. Established 1906. H. J. Gonden, pub- 
lisher. Subscription, $2; claimed average 
circulation for year 1913. 21,261; 72 pages, 
2 columns; length of columns, 10 in.; width, 
3% in. Can use matrices. Office, Peoples 
Gas Building. 

Advertising 



rates, ^\ page (minimum 
„,_„„,, ^^..^, ,„ page, $6; % page, $12; 
^ page, $20; one page, $35. Discount on 3 
or more insertions. 



space), $3.75; Vs 



RACING FORM — Every morning except 
Monday, including SUNDAY. Racing. Estab- 
lished 1894. Daily Racing Forms, Publishing 
Co., publishers. Subscription, $17; sworn 
average circulation for six months prior to 
April, 1914, 12,477* net paid; 4 to 8 pages, 4 
columns; length of columns, 16 14 in.; width, 
2% in. Can not use matrices. Office, 441 
Plymouth Court. 

Advertising rates, commercial, $2 an inch ; 
turf advertisements, $4 an inch. 



04 



NELSON CHESMAN & CO.'S RATE BOOK. 
ILLINOIS 



ILLINOIS 



RAILWAY REVIEW — Every Saturday. 
Railroad. Established 1868. Railway 

Review, publishers. Subscription, $4; claimed 
average circulation for tirst six months 1914, 
8,51G; 53 pages, 2 columns; length of col- 
umns, 10i% in.; width, 3 9/16 in. Office, Ells- 
worth Building. 

Advertising rates on application. 



RED BOOK MAGAZINE (The) — Monthly 
(23rd of preceding month). Fiction. Short 
stories. Established 1903. The Red Book 
Corporation, publishers. Subscription, $1.50; 
circulation — not given by publishers; 208 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 5th preceding 
month. Office, North American Building. 

Advertising rates, agate (minimum 7 lines), 
$1.50 a line; one page, one time, $300; %, 
V4, and V2 pages, prorata. No time discounts; 
facing contents, $375 per page; 2d and 3d 
covers, $375; facing title page of Art sec- 
tion, $375; facing last page of reading, $375; 
back cover page, $1,500. Classified (mini- 
mum 4 lines), $1.50 a line. Combination rate 
with Blue Book Magazine and Green Book 
Magazine, $150.00 a page additional; M, Vi 
and Va page, pro rata. 



RAND-McNALLY BANKERS MONTHLY \ 
 — Monthly. Banking. Established 1883. j 
Rand, McNally & Co., publishers. Subscrip- 
tion. $2; claimed average circulation for 
1913, 6,000; 95 pages, 2 columns; length [ 
of columns, 7% in.; width, 2 Vi in. Cannot 
use matrices. Forms close 15th. Office, 
Rand-McNally Building. 

Advertising rates, two in. (minimum), 
$13.35; Vi page. $20; V2 page, $30; full 
page, $50, with discounts on 6 or 12 month 
contracts. Special position, 25% extra. 



RETAILERS' -JOURNAL (The) — Monthly. 
Grocery Trade. Established 1897. S. W. Roth, 
editor. Subscription, $1; circulation — not 
■^iven by publisher; 966 pages, 2 columns; 
length of columns, 8% in.; width, 314 in. 
Forms close 25th preceding month. Can use 
matrices. Office, 36 LaSalle Street. 

Advertising rates, $5 an inch; one page, 
one time, $75; 14 and V2 pages, pro rata. 
Special rate for yearly business. 



REFORM ADVOCATE — Every Saturday. 
Jewish. Established 1890. Bloch & Newman, 
publishers. Subscription, $2 ; claimed average 
circulation for year 1913, 22,540; 32 pages, 3 
columns; length of columns, 11 in.; width, 
2Vs in. Office, 7 South Dearborn Street. 

Advertising rates, agate. 12 cts. a line; 
1,000 lines, 10 cts.; 2,000 lines, 9 cts.; 3,000 
lines, 8 cts.; 5,000 lines, 7 cts.; 10,000 lines, 
6 cts. a line. Reading notices, 25 cts. per 
count line, 1,000 lines and over 20 cts. a line. 



RETAIL COALMAN — Monthly. Trade. Es- 
tablished 1900. The Retail (Coalman, Inc., 
publishers. Subscription, $1; circulation — 
not given by publisher; 116 pages, or more, 
2 columns; length of columns, 9% in.; width, 
SYi in. Forms close 25th preceding month. 
Can use matrices. Office, Monadnock Build- 
ing. 

Advertising rates, Vs page, one time, $6; 
Vi page, $11: Vz page, $20; one page. $40. 
Discount, 5, 10 and 20% on 3, 6 and 12 
months respectively. 



REVYEN — Every Saturday. Norwegian- 
Danish-Socialiijt. Established 1894. Christian 
Botker, Editor and Publisher. Subscription 
$1, claimed average circulation for year 1913, 
5,200; 6 pages, 7 columns, length of columns, 
19% in.; width 2% in. Can use matrices. 
Office 2639 W. North Ave. 

Advertising rates, 35 cts. an inch, with re- 
bate of 10, 15, 20, 35 or 40% on 2 insertions, 
one month, three months, 6 months or one 
year respectively. Reading matter (body type 
10 point), 10 cts. a line. Want ads 5 cts. a 
line. 



RHODES AND LEISERING^ 
See advertisement on jaage 467. 



ROCK ISLAND EMPLOYES' MAGAZINE 
 — -Monthly (1st). Railway employes. Estab- 
lished 1907. Chicago, Rock Island and 
Pacific Railway Co., publishers. Subscription 
(distributed free to employes), $1.50; circu- 
lation — not given by publisher; 52 pages, 2 
columns; length of columns, 8% in.; width, 
21/^ in. Can use matrices. Forms close 20th 
preceding month. Office, LaSalle Street 
Station. 

Advertising rates, full page, $45; V2 page, 
$25; % page, $15; Va page, $8. with dis- 
counts on yearly contracts. Preferred posi- 
tion, 20% extra. 



RODZINA POLSKA — Every Thursday 
(Polish), Domestic. Established 1910. Polish 
American Publishing Co., publishers. Sub- 
scription, $1; circulation — not given by pub- 
lisher; 32 pages, 2 and 3 columns; length of 
columns, 91/2 in.; width, 2% and 3 3/7 in. 
Can use matrices. Office, 1163 Milwaukee 
Avenue. 

Advertising rates, $1 an inch. Readers, 
30 cts. a line. Classified, 2 cts. per word. 



ROVNOST L'UDU — Every Wednesday. 
Slovak-Socialist. Established 1907. Slovak- 
Socialist Publishing Co., publishers. Sub- 
scription, $1.75; claimed average circulation 
for 1913, 5,575; 8 pages, 7 columns: length 
of columns, 19 in.; width, 2% in. Can use 
matrices. Office, 1825 Loomis Street. 

Advertising rates, one inch, 50 cts; two 
times, 75 cts.; two in., 85 cts.; two times, 
$1.50, with additional discounts on 3, 6 or 
12 month contracts. 



NELSON CHESMAN & CO.'S RATE BOOK. 



65 



ILLINOIS 



SANDEBUDET — Every Tuesday. Swedish. 

Methodist Episcopal. Established 1862. Swed- 
ish Methodist Book Concern, publishers. Sub- 
scription, $1.50; claimed circulation for year 
1913, 7,000; 16 pages, 4 columns; length of 
columns, 14 in.; width, 2^ in. Office, 351 
West Oak Street. 

Advertising rates, agate, 50 cts. an inch 
each insertion. __^__ 

SANTA FE MAGAZINE — Monthly (15th). 
Kailroadmen. Albert MacRae, editor and 
publisher. Subscription (distributed free to 
employes), $1.50; claimed average circula- 
tion for year 1913, 65,000; 160 pages and 
covers, 2 columns: length of columns, 8 in.; 
width, 2% in. Can use matrices. Forms 
close 25th of preceding month. Office, Rail- 
way Exchange Building. 

Advertising rates, agate, 50 cts. a line; Vs 
page or more, 40 cts. a line; full page, $60; 
one year, $600; Vz page, $35, one year, 
$350; Vi page, $20, one year, $200; Vs page, 
$12, one year, $1.25. The yearly rate will 
be allowed on seven insertions or more. Back 
cover page, 50% additional. Other cover 
and special positions, 20% additional. 



♦SATURDAY BLADE — Every Saturday. 
Family. News. Miscellany. Established 1888. 
\V. D. Boyce Co., publishers. Subscription, 
$1 ; circulation, in combination with UJll- 
CAGO LEDGER, proved and guaranteed, 
1,250,000*; 12 to 16 pages, 6 columns; length 
of columns 19 5/14 in.; width 2 1,4 in. Can use 
matrices. Forms close Monday preceding. 
Office, 500-14 N. Dearborn Street. 

All advertisements must include SATUR- 
DAY BLADE, and CHICAGO LEDGER. Com- 
bined rate, $2.50 per agate line. Classified. 
30 cts. per word. 

See advertisement on page 457. 

SATURDAY EVENING TELEGRAPH — 
Every Saturday. Theatrical and Sporting. 
Established 1913. Jack Lait and Tom Bourke 
editors and publishers. Subscription, $2.50; 
circulation — not given by publishers; 12 to 16 
pages, 7 columns, length of columns, 21% in.; 
width, 2% in. Can use matrices. Office, 
Colonial Theater Building. 

Advertising rates, agate, 12% cts. a line; 
full page (2100 lines), $200; Vz page. $100; 
1 column. $35: colored supplement, 25 cts. 
a line: full page, $400; % page, $200; 1 col- 
umn, $75. Discounts of 5, 10, or 15% on 13, 
26, or 52 insertions. 

See advertisement on page 446. 



SCANDIA — Everv Saturday. Norweigen- 
Independent. Established 1888. L. H. Lund, 
publisher. Subscription $1. claimed average 
circulation for year 1913, 6,000; 6 pages, 7 
columns, length of columns 19% in. width 2% 
in.; Cannot use matrices. Office 2818 W. North 
Ave. 

Advertising rates, 50 cts. an inch. 



SCHOOL REVIEW— Monthly, except July 
and August. Educational. University of 

*Proof of circulation on file at this office. 



ILLINOIS 



Chicago Press, publishers. Subscription, $1.50; 
circulation — not given by publisher 100 
pages, 2 columns; length of columns, 8 in.; 
width, 3 in. Can use matrices. 

Advertising rates, $2.05 an inch; full page, 
$25: % page, $14; hi page, $8; two in., 
$4.50, with discounts of 10, 20 or 33Vs7o on 
3, 5 or 10 insertions. 



SEMI-MONTHLY MAGAZINE SECTION 
-See New York City, N. Y. 



SHAFFER GROUPE — 

See advertisement on page 441. 



SHORT HAND WRITER — Monthly. Sten- 
ographic. Established 1905. William L. 
James, publisher. Subscription, $1 ; claimed 
circulation for year 1913, 12,000; 72 pages, 
2 columns; length of columns, 8 in., width, 
2% in. Forms close 15th of preceding month. 
Office, 723 Schiller Building. 

Advertising rates, $2.50 an inch; full page, 
$30; % or ^ page, pro rata. 



SKANDINAVEN — Every evening except 
Sunday. SUNDAY MORNING and SEMI- 
WEEKLY, Wednesdays and Fridays. Norwe- 
gian-Danish. Republican. John Anderson Pub- 
lishing Co., publishers. Established 1866. 
Subscription, daily, $3 ; Sunday, $1; Semi- 
weekly, $2 ; circulation — claimed average for 
1913, daily or Sunday, exceeding 18,000 
Semi-weekly, exceedi'ng 35,000; daily, 8; 
Sunday, 12 to 16; semi-weekly, 12 pages, 7 
columns; length of columns, 21% in.; width, 
2% in. Can use matrices. Office, 511-517 
Ko. Peoria Street. 

Advertising rates, agate, daily. 5 cts. a line 
(Sunday 7 cts.). Discounts, 10% on 1,000 
lines, daily or Sunday; 20% on 5,000 lines; 
30% on 10,000 lines; 40% on 25,000 lines. 
Reading notices, daily or Sunday, 25 cts. a 
line. Semi-weekly, 10 cts. per agate line. 
No discount in Semi-weekly for time or space. 
Reading notices, in Semi-weekly, 40 cts. a 
line. 

See advertisement on page 466. 



SLAVIE — Semi-Weekly. (Tuesday and 
Friday.) Bohemian-Independent. Democrat. 
Established 1861. Slavie Publishing Company, 
publishers. Subscription $2.20. Claimed aver- 
age circulation for year 1913, 10,000 net; 8 
pages, 6 columns, length of columns, 19% in. 
width 2% in. Can use matrices. Office 2544 
South Millard Avenue. 

Advertising rates, 65 cts. an inch. 



SONNTAG POST — Sunday edition Abend- 
post, which see. Also 

.See advertisement on page 435. 

SPORTS AFIELD — Monthly. Literature. 
Sports and Natural Science. Established 1887. 
Sports Afield Publishing Co., publishers. Sub- 
scription, $1.50; detailed average circulation 
for year 1913, 42,960*; 100 pages, 2 columns; 



66 



NELSON CHBSMAN & CO.'S RATE BOOK. 



ILLINOIS 



length of columns, 8 in.; width, 2% in. Forms 
close 15th of month preceding date of issue. 
Office, 5-12 South Dearl)orn Street. 

Advertising rates, agate, 25 cts. a line; 
(minimum, 14 lines). No discount for time 
or space. 



SPRAVEDLNOST — Every morning includ- 
ing SUNDAY, and ZA.TMY LIDU Serai-Weekly 
(Tuesday and Friday). Bohemian. Socialist. 
Established 190.'); Bohemian Socialist Party, 
publishers. Subscription, daily, $5; weekly, 
$2.50; claimed circulation for year 1913, 
daily and Sunday 13,300; weekly, 6,000; daily, 
10 pages; semi-weekly, 8 to 10 pages, 7 col- 
umns; length of columns. 20% in.; width, 
2% in. Office, 1825 Loomis Street. 

Advertising rates, daily, 50 cts. an inch; 
weekly, 65 cts. an inch. 



STAATS-FARM-ZEITUNG — Every Friday. 
Independent. Agriculture. Established 1911. 
Illinois Publishing Co., publishers. Subscrip- 
tion, $2; circulation — not given by pub- 
lisher; 20 pages, 7 columns; length of col- 
umns, 22 in.; width, 2% in. Can use 
matrices. Forms close Mondavs. Office, 24- 
28 So. Fifth Ave. 

Advertising rates, 10 cts. a line, flat. 



STANDARD — Every Saturday. Baptist. Es- 
tablished 1853. Goodman & Dickerson Co., 
publishers. Subscription, $2 ; circulation — 
not given by publisher; 32 pages, 3 columns; 
length of columns, 11 V4 in.; width, 2% in. 
Forms close Monday preceding. Office, 700 
East 40th Street. 

Advertising rates, agate, 15 cts. per line 
each insertion. Minimum space 5 lines; pre- 
ferred position, 20% extra. Reading no- 
tices, 30 cts. per agate line. Discounts, 10% 
on 13 times, or 500 lines; 20% on 26 times, 
or 1,000 lines; 30% on 52 times or 2,000 
lines. 



STANDARD ADVERTISING^ — M o n t h 1 y 
(15th). Advertising. Established 1910. Seth 
Brown Publishing Co., publishers. Subscrip- 
tion. $1; circulation — not given by publisher; 
00 pages, 3 cohnnus, length of columns, 10 in. ; 
width, 2% in. Can use matrices. Forms close 
10 days in advance. Office, Advertising Build- 
ing. 

Advertising rates, $2.80, an inch; back 
cover pages, $125, with discount of 10 or 15% 
on 6 or 12 insertions. Classified, 4 cts. per 
word. 



STANDARD OPINION — Every Saturday. 
Independent. Kstablislied 1896. .lames C. 
Denvir, publisher. Subscription, $2; circula- 
tion — not given by publisher; 16 pages, 8 
columns; length of columns, 24 in.; width, 
2% in. Can use matrices. "Office, 84 La 
Salle Street. 

Advertising rates, $2.80 an inch; (minimum 
space). Classified, 4 cts. a word. Discount 



ILLINOIS 



10 and 15% on 6 and 12 months respectively. 

SUCCESSFUL POtlLTRY JOURNAL — 
Monthly (1st). Thoroughbred Poultry, Es- 
tablished 1898. Successful Poultry journal 
Publishing Co.. publishers. Subscription, 50 
cts.; guaranteed average circulation for year 
1914, 40,000*; 48 to 120 pages, 3 columns; 
length of columns, 10 in.; width 2% in. Forms 
close 25th preceding month. Can not use 
matrices. Office, 445 Plymouth Court. 

Advertising rates, 27^/2 cts. a line; yearly 
rate, \\p to 72 inches, 22% cts.; 72 inches 
17 V2 cts. a line or when a total space of 
120 lines is used within one year 16 cts. a 
line. Reading notices, nonpareil, 25 cts. a 
line. Classified, 30 words, or less, $1.50; ad- 
ditional words, 4 cts. 

See advertisement on page 481. 



SUNDAY" POLISH ECHO — Every Sunday 
morning. Polish-Independent. Established 
1914. Philip M. Ksyeki, editor and publisher. 
Subscription, $1.50; claimed average circu- 
lation for tliree months ending .Tuly 1914, 
10.000: 12 to 16 pages, 7 columns; length of 
columns, 21>;4 in.: width, 2^-6 in. Can use 
matrices. Office, 1030 Milwaukee Ave. 

Advertising rates, 15 cts. a line; on con- 
tract, 1.000 lines, 11 cts.; 5,000 lines, 9 cts.; 
10,000 lines, 7 cts.; 15,000 lines, 6 cts.; 
20,000 lines, 5 cts. a line. Pure reading mat- 
ter 10 cts. a line. 

See advertisement on page 484. 



SURGERY, GYNECOLOGY AND OBSTET- 
RICS — Monthly. Medical. Established 1905. 
Surgical Publishing Co., of Chicago, pub- 
lishers. Subscription, $10: claimed average 
circulation for year 1913, 7.792; 256 to 320 
pages, 2 columns; length of columns, 8 in.; 
width, 214 in. Forms close 10th of month 
preceding. Office, 30 N. Michigan Ave. 

Advertising rates, full page, $40; V2 
p.Tpe. 5:25 : Vi l)age, $15; % page. $10, with 
discounts of 271/2, 43% and 50% on 3, 6 or 
12 month contracts. 



SYENSKA AMERIKANAREN — Every 
Thuisday. Swedish. Independent. Established 
1876. Swedish-American Printing Co., pub- 
lishers. Subscrijjtion, $1 ; sworn detailed 
average circulation, for year, 1913, 44.630* 
net; 16 pages, 7 columns; length of columns, 
21% in.; width. 2% in. Can use matrices. 
Office, 208 N. Fifth Avenue. 

.Advertising rates, agate, 12 cts. a line; 
preferred position, 25 % extra. Reading 
notices. 30 cts. per count line (brevier). Clas- 
sified, 10 cts. per nonpareil line (minimum, 
25 cts.) 6 words to the line. 

See advertisement on page 499. 

SVENSKA KURIREN — Every Thursday. 
1884. Alex. J. .Johnson, publisher. Subscrip- 
tion, fl-.^O: '■luimed circulation for three 
months ending March, 1914. 40.200; 12 
pages, 7 columns; length of columns, 21 in.; 
width 21/8 in. Office, 514 N. La Salle Street. 

Advertising ratfs, per agate line, 10 cts. 



NELSON CHESMAN & CO.'S RATE BOOK. 



67 



ILLINOIS 



SVENSKA TRIBUNEN-NYHETER — Every 
Tuesday. Swedish. Republican. Established 
1860. "The .Swedish Publishing Co. (Inc.), 
publisher. Subscription, $1; sworn detailed 
average circulation for year ending April, 
1914, 65,194* net; 16 pages, 7 columns; length 
of columns, 22 in.; width, 214 in. Can use 
matrices. Office, 180 North Dearborn Street. 

Advertising rates, agate, 18 cts. a line; 
Preferred position, 10 and 15% extra. Tri- 
colm- print — (minimum 525 line) 25 % ad- 
ditional. Reading notices, brevier, 45 cts. 
per count line. Translations made without 
e.xtra charge. 

SA'ORNOST — Everv evening except Sun- 
day. SUNDAY MORNING, DUCH CASU, 
weekly, and AMERICAN, semi-weekly, Mon- 
days and Tlnirsdays. Bohemian. Independent. 
Established 1874. August Geringer, publisher. 
Subscription, daily, $3.50; Sunday, $1.50; 
weekly, $2; semi-weekly, $2.50; claimed aver- 
age circulation for veaily 1913, daily, 22,765; 
Sundav, 30,760 ; weekly 28,997 ; semi-weekly, 
40,675; daily, 8 to 16 pages; Sunday, 16 to 

24 pages; weekly, 16 pages; semi-weekly, 

8 to 16 pages; daily, Sunday, and semi- 
weekly, 7 columns; weekly, 4 columns; 
length of columns, daily and Sunday, 20% 
in.; weekly, 12 in.; semi-weekly, 20% in.; 
width, 21/3 in. Office, Svornost Building. 12th 
and Clinton Streets. 

Advertising rates, agate, daily, and Sunday, 
10 cts. a line; 3,000 lines within one year. 

9 cts. a line; 5.000 lines, 8 cts.; 10.000 
lines and over, 6 cts. a line. Reading notices, 

25 cts. per count line. Classified, 2 cts. a 
word. Amerikan (semi-weekly), 10 cts. a 
line; 2.500 lines, 9 cts.; 5,000 lines, 8 cts. a 
line. Reading notices, 40 cts. a line. Classi- 
fied, 2 cts. a word. Duch Casu (weekly) 10 
cts. a line; 1000 lines, 9 cts.; 2500 lines, 
S cts. 5000 lines, 7 cts. 10,000 lines, 6 cts. 
a line. Reading notices, 25 cts. a count line. 



ILLINOIS 



SYNDICATED STATE SUNDAY SCHOOL 
MAGAZINE — Comprising the official or- 
gans of the various State Sunday School 
Associations. Illinois, "Trumpet Call"; 
North Dakota, "Live Wires"; Wisconsin, 
"Winner"; Minnesota, "Herald"; Okla- 
homa, "Worker"; Louisiana, "Success"; 
Nebraska, "Record"; Michigan, "Advance"; 
Kansas, "Journal"; Wyoming, "Path- 
finder"; Oregon, "Optomist" : Washington, 
"Vision"; Ohio, "Worker"; So. California, 
"Advance"; Nor. California, "Register"; 
New .Tersev. "Messenger"; Missouri, 

"News"; "South Carolina, "Promoter"; 
Rhode Island, "News"; Idaho, "Bulletin"; 
Florida, "Awakener" ; Connecticut, "Stand- 
ard"; Montana, "Roundup"; Inland Empire, 
"Conquest"; Iowa, "Helper' * ; Empire State, 
(N. Y.) "Leader"; Kentucky, "Reporter"; 
Texas, "Star"; Maine. "Star"; Mississippi, 
"Herald". Also five Federated Presbyterian 
Weeklies in seven editions as follows — Pres- 
byterian Examiner (.Atlantic edition and Alle- 
gheny Mountain edition) ; Great Lakes Pres- 
byterian; Rocky Mountain Presbyterian; 
Pacific Presbyterian; Gulf States Presbyterian 
(Southern edition and Texas edition). Andrew 



Stevenson Company, publishers. Average com- 
bined circulation for year 1912, 74,650. Pub- 
lished uniformly, 32 pages 2 columns; length 
of columns 8 in. Can iise matrices. Forms 

close Office, 19 South La Salle Street. 

Advertising rates: A- page $10; Vs page 
$20; Vi page $35; V2 page $70; full page 
$125; outside back cover 20 per cent or 
inside front cover 15% additional. Rate on 
denominational weeklies alone, 15 cts. a line. 
Discount of 5, 10 or 15% on 3, 6 or 12 months 
contract.s. M'hen copy is changed or different 
key numbers are used in separate publications, 
an additional charge will be made for com- 
position, etc. 

SYSTEM — Monthlv (1st). For business 
men. Established 1899. The A. W. Shaw Co., 
publishers. Subscription, $2; guaranteed cir- 
culation for year 1914, exceeding 150,000*; 
2 columns to page ; length of columns, 8 
in.; width, 2% in. Forms close 15th preced 
ing month. Office, Wabash Avenue and Madi- 
son Street. 

Advertising rates, $1.12 a line; $15.63 an 
inch; one page, one time, $250; Vs, % and 
V2 pages, pro rata. Minimum space one inch. 
Classified, 24 cts. a word; 5% discount on 3 
or more consecutive insertions. Also publish- 
ers INTERNATIONAL (London edition). Ad- 
vertising rates on application. 

TECHNICAL WORLD M A G A Z I N E— 
Monthlv. Popular. Established 191)4. Techni- 
cal World Co., publishers. Subscription, $1.50; 
claimed average circulation for year 1913, 
150,945: 160 pages, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Forms close 6th of 
])receding month. Office, 58th Street and 
Drexel Avenue. Can not use matrices. 

Advertising rates, agate, 72 cents a line; 
one page, $160; Vs, Vi, and V2 pages pro 
rata. Classified, "Opportunity" column, 7 cts. 
per word. 

TELEPHONE ENGINEER — Monthly. Tele- 
phone Trade. Established 1909. Electricity 
Magazine Corporation, publishers. Subscrip- 
tion, $2; claimed average circulation for 
1913, 7,100; 80 pages, 2 columns; length of 
columns, 9% in.; width, 31/2 in. Forms close 
20th preceding month. Office Monadnock 
Building. 

Advertising rates, ^\ page (minimum 
space), $7; Vs page, $11; Vi page, $20; Vi 
page, $35; one page, $60; back cover, $75. 
Classified, 5 cts. a word (minimum charge, 
$1). 

TELEPHONY — Every Saturday. Techni- 
cal. Established 1900. Telephony Publish- 
ing Co., publishers. Subscription, $3 : guar- 
anteed average circulation for year 1913, 
5,500; 60 to 100 pages, 2 columns; length of 
columns, 10 in.; width, 3% in. Office Monad- 
nock Block. 




68 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



TEN STORY BOOK — Monthly (10th of 
month preceding). Literarv. Short Stories. 
Established 1901. Dailf Story Publishing 
Co., publishers. Subscription, $1;_ claimed 
average circulation for 1913. 91,500; 64 
pages and cover, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Forms close 26th 
of second preceding month. Can use matrices. 
Office, 540 So. Dearborn Street. 

Advertising rates, agate, 30 cts. a line; full 
page, f67.20; ^4 and % pages, pro rata; in- 
side covers, $75; back cover, $90. Classified, 
5 cts. per word. 

TRAVELERS RAILWAY GUIDE— Month- 
ly (1st). Railroad and Hotel. Established 
1871. American Railway Guide Co., pub- 
lishers. Subscription, $2.50; circulation — -not 
given by publisher: 760 pages, 2 columns, 
length of columns, 7 in.; width, 21/^ in. Can 
not use matrices. Forms close 15th of month 
preceding. Office, 431 South Dearborn Street. 

Advertising rates, full page on contract, 6 
months, $20.83 1^: 12 months, $16.66%; % 
page. $12.50, or $10.41%; hi page, $7.50, or 
$6.25; Vs page, $5.00 or $3.75; -fc page, 
$3.33%, or $2.50, each insertion respectively. 



ILLINOIS 



TRIBUNA ITALIANA TRANSATLAN- 
TICA — Every Saturday. Italian. Independ- 
ent. Established 1898. A. M. Valerio, pub- 
lisher. Subscription. $2 ; circulation — not 
given by publisher; 8 pages. 5 columns; 
length of columns, 23% in.; width, 2% in. 
Office, 600-610 Blue Island Ave. 

Advertising rates, 75 cts. an inch each 
insertion. 



TRIBUNE — Every morning including SUN- 
DAY. Independent. Established 1847. Tribune 
Co., proprietors. Subscription, daily, $4; 
Sunday, $2.50; sworn average circulation for 
six months ending March 31, 1914, daily, 
261,278* net paid; Sunday, 406,556* net paid; 
daily, 18 to 26 pages; Sunday, 76 to 108 
pages, 8 columns; length of columns. 21 1^ in.; 
with, 2iV in. Can use matrices. Office, corner 
Madison and Dearborn Streets. 

Advertising rates, daily 40 cts. Sunday 50 
cts. a line; 2,500 lines on yearly contract 36 
cts. or 46 cts.; 5,000, lines, 30 cts. or 40 cts.; 
10,000 lines. 28 cts. or 38 cts.; 15.000 lines, 
27 cts. or 37 cts.; 20,000 lines, 26 cts. or 
35 cts.; 30,000 lines, 26 cts. or 34 cts.; 
40,000 lines, 26 cts. or 32 cts.; 60.000 
lines 26 cts. or 31cts. a line for daily or Sun- 
day respectively. Combination daily and Sun- 
day (2 daily and 1 Sunday) 10 consecutive 
weeks, daily 19 cts. Sunday 27 cts. a line; 
two or more times a week on daily, 52 times, 
consecutive weeks, 17 cts.; Sunday in con 
junction with daily 27 cts.; 26 times 19 cts. 
or 27 cts.; 13 times 22 cts. or 30 cts. a line 
special position, next to reading. 10 cts. full 
position 15 cts. a line extra. Advertisements 
extending across one column should occupy 
not less than five lines depth; 2 columns 50 
lines; three columns. 75 lines; 4 columns, 100 
lines; 5 columns, 125 lines; 6 columns, 175 



lines; or 7 columns, full page depth. Amuse- 
ments, daily 50 cts.; Sunday 60 cts. flat a line. 
Publishers (except newspapers) daily 28 cts.; 
Sunday 35 cts. flat a line. Summer winter and 
health resorts, hotels (except restaurants or 
cafes) ocean travel, educational, moving pic- 
ture theater directory and European retail 
shops, daily 27 cts., Sunday 32 cts. a line. 
Reading notices (nonpariel) daily $2, Sun- 
day $2.50 a line. Classified daily 20 cts., Sun- 
day 35 cts. a line; if displayed 35 cts. or 45 
cts. a line, excepting that should there be as 
much as 10 lines of agate type, which would 
be charged at daily 20 cts., Sunday 35 cts. a 
line. Sunday Color Section (black and three 
colors); sold only in Vi, V2 or full page; in 
addition to regular display rates for space oc- 
cupied, for each color except black, add $100; 
extra charge for plates on color work. 



UNION LEADER — Every Saturday. Labor. 
Independent. Established 1902. Amalga- 
mated Association of Street Electric Rail- 
way Employees of America, publishers. Sub- 
scription. $1; circulation — not given by 
publisher; 16 pages. 4 columns; length of 
columns, 14 in.; width, 2% in. Can use 
matrices. Office 127 N. Dearborn Street. 

Advertising rates, one inch one time, $1; 
14 page, $10; V2 page, $20 ; one page, $40. 
Reading notices, $1 an inch. 



UNITED SERVIAN — Every Saturday. In- 
dependent. Established 1905. John R. Pal- 
andech, publisher. Subscription, $1; aver- 
age net circulation for year 1913, 13,000; 
8 pages, 7 columns; length of columns, 22 
in.; width, 2% in. 

Advertising rates, 56 cts. an inch, with 
discounts for time and space. 



VEGETABLE GROWER— Monthly (1st). 
Agricultural. Established 1911. The Vege- 
table Grower Publishing Co., (Inc.) pub- 
lishers. Subscription 50 cts. Guaranteed 
average circulation for 1914-15, 120.000*; 
20 to 30 pages, 4 columns; length of columns, 
13 in.; width, 2% in. Cannot use matrices. 
Forms close 20th preceding month. Office, 
Boyce Building. 

Advertising rates, agate, 50 cts. a line; 
full page (728 lines), $300. Special posi- 
tions, 15 and 25% extra. In reading matter 
type following or next to reading matter, 
50% additional. Classified, 25 cts. per line. 



VERDENS GANG — Every Friday. Norwe- 
gian-Danish. Independent. Established. 1380. 
Verdens Gang Publishing Co., publishers. Sub- 
scription, 50 cts.; circulation — not given by 
publisher; 8 pages, 7 columns; length of col- 
umns, 21 V& in.; width, 2y8 in. Can use 
matrices. Office, 511 N. Peoria Street. 

Advertising rates, per inch, 28 cts. per 
time; no time or space discounts. 



NELSON CHESMAN & CO.'S RATE BOOK. 



69 



ILLINOIS 



VORBOTE — "Weekly edition of Arbeiter 
Zeitung, whicli see. Also 

See advertisement on page 490. 



WADDELL, C. F. COMPANY — 
See advertisement on page 437. 



WELCOME GUEST — Monthly. Literary 
and Family. Established 1889. The Wel- 
come Guest Company, publishers. Subscrip- 
tion, 25 cts.; guaranteed circulation for year 
1914-1.5, 250,000; 24 pages, 4 columns; length 
of columns, 121/2 in.; width, 2% in. Can 
use matrices. Forms close 15th of preceding 
month. Office, 141 West Ohio St. 

Advertising rates, agate, $1 a line; full 
page (700 lines), $560. 

See advertisement on page 462. 



WESTEN — Sunday edition of the Chi- 
cagoer Presse and Illinois Staats Zeitung. 
German Independent. Established 1847. 
Illinois Publishing Co., publishers. Sub- 
scription, $2; circulation — not given by pub- 
lisher; 32 pages, 7 columns; length of col- 
umns, 22 in.; width, 2% in. Can use mat- 
rices. Office, 24-28 So. Fifth Avenue. 

Advertising rates, 25 cts. a line. Classi- 
fied, 15 cts a line. Discount on 5,000, 10.000 
and 20.000 line contracts. Reading notices, 
$1 a count line. 



WESTERN BRITISH AMERICAN — Every 
Saturdav. Established 1888. British Ameri- 
can Co. ."publishers. Subscription, $2; claimed 
average circulation for 1913, 21,22.5 10 pages, 
6 columns, length of columns, 20 in.; width, 
2% in. Can use matrices. Forms close Thurs- 
days preceding. Office, 358 Dearborn Street. 

Advertising rates, agate, 15 cts. per line. 
Reading notices 25 cts.; discounts ranging 
from 10% on 500 lines to 30% on 5,000 
lines. 



WESTERN REVIEW — Monthly. Fraternal 
Insurance. Established 1904. Edison Publish- 
ing Co., publishers. Subscription, $1; claimed 
circulation for 1913, 36,000; 32 pages and 
cover, 2 and 3 columns; length of columns, 
111/2 in.; width, 3 78 and 21/2 in. Office, 917 
Ashland Block. 

Advertising rates, agate, 15 cts. a line. 



WESTERN TRADE -JOURNAL — Every 
Tuesday. Established 1872. Fremont Arford, 
publisher. Subscription, $5; claimed aver- 
age circulation for year 1913, 20,800; 16 
pages, 4 columns; length of columns, 9 in.; 
width, 214 in. Can use matrices. Office 
513 Cambridge Building. 

Advertising rates, $1 an inch, first inser- 
tion; 50 cts., subsequent insertions up to 13 



ILLINOIS 



issues. Special rates for longer time on appli- 
cation. 



WESTERN UNDERWRITER — Every 
Thursday. Insurance. Established 1897. The 
Western" Underwriter Co., publishers. Sub- 
scription, $2.50; circulation — not given by 
publisher; 44 pages, 4 columns; length of col- 
umns, 12 in.; width, 2i/4 in. Can use mat- 
rices. Office, 175 W. Jackson Blvd. 

Advertising rates, $3 an inch. 



WOCHENBLATT (Das) — Every Thursday. 
German. Independent. Established 1904. C. F. 
Pietsch, publisher. Subscription, $1 ; claimed 
average circulation for year 1913, 15,800; 16 
pages, 4 columns; length of columns. 16 in.; 
width, 214 in. Can use matrices. Office, 112 
No. Lafayette Street. 

Advertising rates, agate, 10 cts. a line. 
Double column advertisements must be at 
least 50 lines deep. Reading notices, $1 a 
line. 



WOMAN'S WORLD — Monthly. Literary 
and Family. Established 1885. Woman's 
World Magazine Co., publishers. Subscrip- 
tion, 35 cts.; claimed average circulation for 
year ending April, 1914, 2,030,588; 40 to 68 
pages, 4 columns; length of columns, 12% 
in.; width, 2% in. Forms close 20th of 
second preceding month. Can use matrices. 
Office, 107-111 South Clinton Street. 

Advertising rates, 7 lines, or more, agate, 
$3 a line; ii page (175 lines), one time, 
$1,250; 1/^ page, $2,500; one page, $5,000; 
2d and 3d cover pages, in 2 colors, $5,000; 
4th cover (two or four colors), $7,500. Class- 
ified (minimum two lines), $7 a count line; 
5 or 10% discount on three or six consecu- 
tive insertions. 



WORLD'S CHRONICLE — Every Saturday. 
Educational. Established 1900. The Little 
Chronicle Co., publishers. Subscription, $1.50; 
guaranteed average circulation for year 1914- 
5, 50,000; 32 pages, 2 columns; length of 
columns, 8 in.; width, 2% in. Office, 542 
Dearborn Street. 

Advertising rates, agate, 20 cts. a line; one 
page, magazine size, $40; % and V2 pages, 
pro rata. Classified, 15 cts. per count line. 
Also publishes Illinois Teachers edition (for- 
merly The School Weekly). Advertising rates, 
50 cts. an inch. Forms close Saturday pre- 
ceding date of issue. 



ZAJMY LIDU — Semi-Weekly edition of 
Spravedlnost, which see. 



ZENSKE LISTY — Every Thursday. Bohe- 
mian. Family. Established 1894. M. R. Hlina, 
editor. Subscription, $2 ; claimed average 



The consumer does not appreciate the Ooodness of your goods until coached 
in the goodness. 



70 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



circulation for 1913, 25,000; 24 pages, 2 
and 3 columns; length of columns, 9^4 in.; 
width, 41/2 and 2^4 in. Office, 2646 So. 
Central Park Ave. 

Advertising rates, 75 cts. an inch first in- 
sertion; 50 cts. subsequent Insertions. 



ZGODA — Daily except Sunday. (Dziennik 
Zwiazkowy) and WEEKLY ZGODA — Thurs- 
day. Polish. Independent. Established, daily, 
1907; weekly, 1880. Polish National Alliance, 
publishers. Subscription, daily, $2; weekly, 
$1.50; claimed average circulation for year 
1913, daily, 26,560; weekly, 109,000; daily, 
8 to 12 pages; weekly, 8 to 10 pages; 7 
columns; length of columns, 21 14 in.; width, 
21/8 in. Can use matrices. Office, 1406-1408 
West Division Street. 

Advertising rates, daily, agate, 6 cts. a line; 
5,000 lines, on yearly contract, 5 cts.; 10,000 
lines, 4 cts. a line. Reading notices, (10 pt.), 
50 cts. a line. Classified. Ic. per word. 
Weekly ZGODA, 15 cts. a line. 



DANVILLE — Population 27,871. 4 railroads. 
Industries include flour and lumber mills, 
marble, smelting, boiler and iron works, 
glass and hardware factories, R. R. shops 
and a number of large coal mines in vicin- 
ity. Bank clearings during 1913, $24,- 
163,753.81. 



COMMERCIAL-NEWS — Every evening ex- 
cept Sunday. Republican. Established 1866. 
Commercial News Co., publishers. Subscrip- 
tion, $3; sworn average circulation for year 
1913, 12,618*; 10 to 24 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates, daily, 25 cts. an inch. 
Position 10 and 25% extra. Classified, Ic. a 
word. Reading notices, 10 cts. a line. 



PRESS-DEMOCRAT — Every morning ex- 
cept Monday. Democratic. Democrat Publish- 
ing Co., publishers. Subscription, $5; sworn 
average circulation for six months x>rior to 
April, 1914, 10,418* net paid; 10 to _ 22 
pages, 7 columns: length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, plate matter, 20 cts. an 
inch; full position,, 25% extra. Classified, Ic. 
a word first time, %c. a word each subsequent 
insertion. Reading notices, 10 cts. a line (6 
words), with discount on 1,000 lines and over. 



DECATUR — Population 31,140. 4 railway 
systems, 3 electric interurban lines and 
maintains 20 miles of street railways. In 
the midst and the marketplace of the 
richest farming community in the world; 
said to be the largest white corn market in 
the world, more white corn products being 
I manufactured than in any other city, with 
a total dailv capacity of 50,000 bushels, 
one of the enterprises 'being a $2,000,000.00 
starch plant. Wabash car and locomotive 



ILLINOIS 



shops located here, also Illinois Traction 
system general car shops, employing 2,500 
men; 3 coal mines in city and large Illi- 
nois coal fields within a few miles. In- 
dustries include ice and cold storage plant, 
malleable iron foundry, flour, and various 
corn product mills, bridge and structural 
steel carriage and iron works, cutlery, 
coffin and burial goods, plumbing goods, 
electric fixtures, starch, farming imple- 
ments, wire mat, pharmaceutical supply, 
bank and office fixtures factories. Building 
expenditures during 1913, $4,430,305.00. 
Annual value of manufactured products, 
$15,000,000.00. Bank clearings during the 
year 1913, $26,751,889.30. 



FOX AND HOUND AND TRAPPER'S 
WORLD — Monthly (1st to 5th). Sporting. 
Established 1906. Fox and Hound and 
Trappers World Company, publishers. Sub- 
scription, $1; circulation — not given by pub- 
lisher; 00 pages, 2 columns; length of col- 
umns, 8 in.; width, 21/^ in. Cannot use 
matrices. Forms close 20th of month pre- 
ceding. Office, 841 First National Bank Bldg. 

Advertising rates, agate, $2 an inch ; full 
page (224 lines), $30; 1/2 page, $16; V4, or% 
page, pro rata. Reading notices, 20 cts. a 
count line. Classified, 2 cts. a word. 



HERALD — Every morning including SUN- 
DAY. Republican. Established 1880. Herald- 
Despatch Co., publishers. Subscription, daily, 
$5; sworn average circulation for year 1913. 
daily, 13,498*; Sunday, 13,327*; daily, 10 to 
16 pages; Sunday, 20 to 36 pages, 7 columns; 
length of columns, 20^4 in.; width, 2ys in. 
Can use matrices. 

Advertising rates, daily, or Sunday, 1 to 99 
in.. 30 cts. an inch; next reading, 32 cts.; 
full position, 35 cts. an inch. Reading notices, 
15 cts. per count line. Classified, 5 cts. a 
line. 



REVIEW — Every evening except Sunday. 
SUNDAY MORNING REVIEW. Democratic. 
Established 1878. Review Publishing Co., 
publishers. Subscription, $5; sworn aver- 
age circulation for vear ending April, 1914. 
daily, 13,442*; Sunday, 12,546*; 10 to 16 
pages (Sunday, 20 to 36 pages). 7 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates on application. 



DWIGHT — Population 2,156. 2 railroads. 
Farming and stockraising almost entirely 
engaged in. 



BANNER — Monthly. Official organ of the 
Sons of Veterans, U. S. A. Established 
1895. A. S. Holbrook, publisher. Subscrip- 
tion, 18 cts.; claimed average circulation for 
year 1913, 50,000; 16 pages, 4 columns; 
length of columns, 13 in.; width, 2% in. 
Forms close 30th of month i)receding date of 
issue. 

Advertising rates, agate, $5 an inch. 



NELSON CHESMAN & CO.'S RATE BOOK. 



71 



ILLINOIS 



EAST ST. LOUIS — Population 58,547. On 
Mississippi River immediately opposite St. 
Louis, Mo., withi which it is connected by 
three great steel bridges. Large Ry. center, 
consisting of 27 trunk lines, all connected 
by four double track terminal belt lines, 
with a service of 125 passenger and 150 
freight trains daily; it is claimed that 
this city can reach by direct route more 
distributing and consuming centers than 
any other city in the United States; total 
mileage of all steam railroads entering the 
city is 64,000 and in addition to the steam 
roads the city is served by four interurban 
electric lines. Has more than 500 facto- 
ries, including bolt and nut works, rolling 
mill, flour mill, grain elevator, breweries, 
baking powder, in fact, manufacturing most 
everything from nails to locomotives, with 
an annual payroll of $20,000,000.00. Its 
meat packing and stock yards industry em- 
ploys over 5,000 men, its iron works nearly 
15,000 men. Large bottle glass works also 
located here, as well as the National Stock 
Yards and also the largest horse and mule 
market in the world. A $6,500,000.00 levee 
protects the city from all possible overflow. 



JOURNAL — Every evening except Saturday 
and SUNDAY morning. Progressive. Estab- 
lished 1888. .Tames W. Kirk, publisher. Sub- 
scription, $3 ; sworn average circulation for 
six months prior to April, 1914, 9,085* net 
paid; 8 to 16 pages, 7 columns; length of 
columns, 21% in.; width, 2^^ in. 

Advertising rates, agate, 2 cts. per line. 
Reading notices, 5 cts. per line, headline 
counted double. Classified, 5 cts. per line. 

See advertisement on page 445. 



NATIONAL LIVE STOCK REPORTER — 
(P. O. National Stock Yards). — Every after- 
noon except Sunday. General news, grain and 
live stock. Established 1890. Reporter Pub- 
lishing Co., publishers. Subscription, $4; 
sworn average circulation for six months 
prior to April, 1914, including issues sent 
out as tri-weekly and weekly, 19,885* net 
paid; 4 to 12 pages, 7 columns; length of 
columns, 19% in.; width, 21/3 in. Can use 
matrices. 

Advertising rates, daily, agate, 4 cts. a 
line; 1,000 lines within one year, 3% cts. a 
line; 5,000 lines, 3 y2 cts. a line; 10.000 lines, 
3 cts a line. Reading notices, 15 cts. per 
count line; first page, 25 cts. Classified, 5 
cts. a line. Combination rate, including above. 
Kansas City (Mo.), Drover's Telegram, and 
South Omaha (Neb.), Journal Stockman, 14 
cts. a line, on contract, 13, 12 or 11 cts a 
line. 

See advertisement on page 493. 



ELGIN — Population 25,975. On Fox River 
and 2 railroads. Has fine water power. 
Industries include watches, watch cases, 
milk condensing, meat packing companies, 
shoe, shirt, wind mill, piano, casket, hard- 
ware, thread, butter tub, voting machine. 



ILLINOIS 



safety gas valves and tool factories, and 
foundries and machine shops. 120 varied 
industries, in all, employing a total of 
11,000 people. The Elgin National Watch 
Co. alone employs 3,000 hands; also enjoys 
a very large trade in cheese, butter and 
agricultural produce. Annual value of 
manufactured products, $18,000,000.00. 
Bank clearings during the year 1913, ap- 
proximately, $57,000,000.00. 



.\DVOCATE — Weekly edition of News, 
which see. 



BOYS' WORLD — Everv Saturday. Juve- 
nile. Established 1902. David C. Cook Pub- 
lishing Co., publishers. Subscription, 50 
cts.; sworn detailed average circulation for 
year 1913, 398.923*; 8 pages, 4 columns; 
length of columns, 12 in.; width, 2^4 in. 
Cannot use matrices. Forms close 3 weeks 
in advance. 

Advertising rates, agate, $1.50 a line. 



COURIER — Every evening except Sunday. 
Progressive. Establislied 1877. The Courier 
Publishing Co., publishers. Subscription, $5; 
sworn circulation for six months prior to 
April, 1914, 6,372* net paid; 8 to 16 pages, 
7 columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, transient, 25 cts. an 
inch; on contract, 20 cts.; 100 in. or more, 
15 cts.; next to reading, 17 cts.. full posi- 
tion, 18 cts. Readers, 8 cts. a count line. 
Classified, Ic. per word. 



GIRLS' COMPANION — Every Saturday. 
Juvenile. Established 1902. David C. Cook 
Publishing Co., publishers. Subscription, 50 
cts.; sworn detailed average circulation for 
year 1913, 393.480*; 8 pages. 4 columns; 
length of columns, 12 in.; width, 2 V4 in. 
Cannot use matrices. Forms close 3 weeks 
in advance. 

Advertising rates, agate, $1.25 a line. 



MOTHERS' MAGAZINE— Monthly. David 
C. Cook Publishing Co., publishers. Estab- 
lished 1905. Subscription, $1.50; sworn de- 
tailed average circulation for year 1913, 547.- 
248*; 116 pages, 3 columns; length of col- 
umns, 10 in.; width, 2% in. Forms close 25th 
of second preceding month. 

Advertising rates, agate, $2.50 a line; full 
page, $1,000; one column, $350. Cover page 
and insert rates on application. 

See advertisement on page 509. 



NEW CENTURY SUND.AY SCHOOL 
TEACHERS' MONTHLY — Monthly. Sunday 
School. Religious. Established 1900. David C. 
Cook Publishing Co., publishers. Subscription, 
60 cts.; sworn average circulation for year 
1913, 52,153*; 40 pages. 3 columns; length 
of columns, 9% in-; width, 2^ in. Forms 



72 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



close six weeks in advance. Cannot use mat- 
rices. 

Advertising rates, agate, 25 cts. a line. 



NEWS — Every evening except Sunday, and 
WEEKLY ADVOCATE (Saturday). Republi- 
can. Established, daily, 1871; weekly. 1847. 
Lowrie & Black, publishers. Subscription, $5 ; 
sworn average circulation for year 1913, daily, 
6,562*; weekly, 2,110*; daily 10 to 16 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, daily, plate matter, 30 
cts. an inch; on contract of 100 in., 14 cts. 
an inch; next to reading, 15 cts.; full posi- 
tion, 17 cts. an inch, flat. Classified, Ic. per 
word. Weekly, 25 cts. an inch; on contract of 
100 in., 13 cts. an inch; next to reading, 14 
cts.; full position, 15 cts. an inch, flat. One 
time set-ads, 4 cts. an inch additional. 

YOUNG PEOPLE'S WEEKLY — Every Sat- 
urday. Young People. Established 1886. David 
C. Cook Publishing Co., publishers. Subscrip- 
tion, 75 cts.; sworn detailed average circula- 
tion for year 1913, 201,903*; 8 pages, 4 col- 
umns; length of columns, 15 in.; width, 2 1^ 
in. Cannot use matrices. Forms close 3 
weeks in advance. 

Advertising rates, agate, 75 cts. per line. 
Special rate to publishers and schools, 60 cts. 
a line. 



ENGLEWOOD — Population 200,000. A suburb 
of Chicago, with which it is incorporated 
and with which it has direct connection by 
8 railroad lines and street railways. 



TIMES — Every Friday. Independent. Es- 
tablished 1888. Gerald E. Sullivan, publisher. 
Subscription, $1; claimed average circulation 
for year 1913, 10,200; 8 pages, 8 columns; 
length of columns, 24 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 50 cts. an inch; on con- 
tract, less than 20 in., 40 cts. an inch; less 
than 40 in., 35 cts.; yearly contracts, 25 cts. 
an inch. Minimum charge for display, $1. 
Classified, Ic. a word. Reading notices, 10 
cts. a line. 



EVANSTON — Population 24.978. On Lake 
Michigan, and 3 railroads, 12 miles north of 
Chicago. A number of educational institu- 
tions located here, including the North- 
western University and Garrett Biblical In- 
stitute. 



CORRECT ENGLISH — How To Use It. — 
Monthly. Educational. Correct English Pub- 
lishing Co., publishers. Subscription. $2; 
claimed average circulation for year 1913, 12,- 
000; 32 pages, 2 columns; length of columns, 
8 in.; width, 3 in. Forms close 20th preced- 
ing month. 

Advertising rates, agate, Vi page, one time, 
$15; V2 page, $30; one page, $50. 



ILLINOIS 



KATHOLISCHER .TUGENDFREUND — 
Monthly. English and German. Juvenile. 
Catholic. Established 1876. German Catholic 
Orphan Asylum, publishers. Subscription, $1; 
claimed circulation for year ending June 1914, 
22,000 net; 32 pages, 2 columns; length of 
columns, 9 in.; width, 2% in. 

Advertising rates, agate, 25 cts. a line. 



SVENSK-AMERIKANSKA FAMILJ JOUR- 
NALEN — Monthly. Swedish. Family. Estab- 
lished 1907. Universal Publishing Co., pub- 
lishers. Subscription, 5U cts.; claimed average 
circulation for year 1913, 12,000; 16 to 32 
pages, 4 columns; length of columns, 15% in.; 
width, 2Vs in. Forms close 20th preceding 
month. 

Advertising rates, agate, 6 cts. per line; 
special positions, 8 cts. per line. Reading no- 
tices, brevier, in reading columns, 25 cts. per 
line. 



UNION SIGNAL — Every Thursday. Tem- 
perance. Established 1874. National Woman's 
Christian Temperance Union, publishers. Sub- 
scription, $1 ; claimed average circulation for 
1913, 25,000; 16 pages, 3 columns; length of 
columns, 11 in.; width, 2Vti in. 

Advertising rates, agate, 15 cts. a line; full 
page, $65. Reading notices, 30 cts. a count 
line. 

See advertisement on page 455. 

YOUNG CRUSADER — Monthly. Temper- 
ance. Established 1886. National Woman's 
Christian Temperance Union, publishers. Sub- 
scription, 25 cts.; claimed average circulation 
for 1913, 25,333; 16 pages, 3 column.s ; length 
of columns, 9% in.; width, 2 1/2 in. Forms 
close 15th preceding month. 

Advertising rates, agate, 20 cts. a line. 
Reading notices, 25 cts. a line. 
See advertisement on page 455. 



FKANKLIN PARK — A suburb of Chicago. 



PILOT — -Monthly. Matrimonial. Estab- 
lished 1895. Ben C. Freeman, publisher. Sub- 
scription, 60. cts.; claimed average circulation 
for 1913, 10,000; 4 pages, 6 columns; length 
of columns, 18 in.; width, 2y8 in. Forms 
close 20th preceding month. 

Advertising rates, 15 cts. a line: $2 an 
inch for electros of 1 inch and over. 



FREEPORT — Population 17,567. Located in 
the center of a rich farming and dairy 
country, on four railway systems, the 111. 
Central having five divisions centered in 
here, with a pay roll of over $100,000 
monthly. Manufactures include wind mills, 
hardware specialties, flour, leather, pianos, 
organs, churns, pumps, carriages, incuba- 
tors, caskets, beer, gas engines, shoes, gar- 
ments and wearing apparel. Annual value 
of manufactured products, $10,000,000.00. 



NELSON CHESMAN & CO.'S RATE BOOK. 



73 



ILLINOIS 



JOURNAL-STANDARD — Every evening ex- 
cept Sunday. Republican. Established 1848. 
Freeport Journal-Standard Co. (Inc.), pub- 
lishers. Subscription, $5; claimed average cir- 
culation for first five months 1914, 5,500; 8 
to 12 pages, 7 columns; length of columns, 
30 V4 in.; width, 2% in. Cannot use matrices. 

Advertising rates upon application. 



GALESBURG — Population 22,089. On two 
trunk line and four branch line railroads 
and three interurban lines. Boiler shops, 
foundries, broom corn, automobile factories, 
as well as flour mills, the largest brick 
yards in the world and repair shops of (J. 
B. & Q. R. R. Seat of Knox college and 
Lombard College. Annual value of manu- 
factured products, $4,000,000.00. Bank 
clearings during the year 1912, $26,000,- 
000.00. 



MAIL — Every evening except Sunday. In- 
dependent. Established 1891. Galesburg Mail 
Co., publishers. Subscription. $5; circulation 
— not given by publisher; 12 to 20 pages, 7 
columns; length of columns, 22 in.; width, 
2% in. Can use matrices. 

Advertising rates, 18 cts. an inch, flat. Posi- 
tion, 15% extra. Composition, 3 cts. an inch 
extra. Imitation reading, 25 cts. an inch. 
Reading notices, 10 cts. a line. Classified, Vzc. 
per word. 



REPUBLICAN-REGISTER — Every evening 
except Sunday. Republican. Established 1872. 
Galesburg Printing Co., publishers. Subscrip- 
tion, $6 by Carrier; $4 by mail; sworn aver- 
age circulation for six months ending April 1, 
1914, 8,484* net paid; 10 to 20 pages. 7 col- 
umns; length of columns, 21% in.; width, 2% 
in. Can xise matrices. 

Advertising rates, 18 cts. an inch each In- 
sertion. Classified, Ic. a word. 



GRANITE CITY^-Population 9.903. Located 
across Mississippi River from St. Louis, 
Missouri. On six railroads and two inter- 
urban lines. The princi]ial industries are 
stamping works, steel plant and foundry; 
roller and tin plate mills. 



NARODEN GLAS — Every morning except 
Sunday. Bulgarian-Independent. Established 
1907. Naroden Glas Publishing Co., pub- 
lishers. Subscription, $4; circulation — not 
given by publisher; 4 to 8 pages, 7 columns, 
length of columns, 20 ^/^ in.; width, 2% in. 
Can use matrices. 

Advertising rates, $1. an inch; $10 an inch, 
per month; $25 three months; $40 six months, 
$70 twelve months. Reading notices, 25 cts. 
a line. 



HAMILTON — Population 1,627. On two rail- 
roads and Mississippi River, opposite Keo- 
kuk, Iowa. At one end of the largest pow- 



ILLINOIS 



er dam in the world. Clay works, garment, 
cement blocks and bee keepers' supply fac- 
tories and other enterprises. Annual value 
of manufactured products, $200,000. Bank 
clearings during the year 1913, $500,000. 



AMERICAN BEE JOURNAL — Monthly. 
Bees. Establisher 1861. American Bee Jour- 
nal Co., publishers. Subscription, $1; sworn 
average circulation for year ending March, 
1914, 5,739* net paid; 32 pages, 3 columns; 
length of columns, 9% in.; width, 2% in. 
Forms close 25th preceding month. Office, First 
National Bank Bldg. 

Advertising rates, agate, 15 cts. a line; 3 
times, 14 cts.; 6 times, 12 cts.; 9 times, 11 
cts.; one year, 10 cts. a line. Reading notices, 
25 cts. per count line, with discount same as 
for display. 



HINSDALE — Population 24,051. 20 miles 

from Chicago, with which it is connected 
by the C. B. & Q. Ry. 



LIFE BOAT — Monthly. Philanthropic. Es- 
tablished 1898. Dr. David Paulson, publisher, 
Subscription $1.; claimed average circula- 
tion for year 1913, 12,000; 32 pages. 2 col- 
umns; length, of columns, TV2 in.; width 2'/^ 
in. 

Advertising rates on application. 



JOLIET — Population 34,670. On Des Plaines 
River and 6 railroads. Has excellent water 
power. Steel and wire mills of Illinois Steel 
Co., which employ about 6,200 men together 
with other large work employing_ a large 
number of men, including barb wire, coke 
oven, calender and folding paper box fac- 
tories, oatmeal mills, railroad shops, en- 
gine works, cigar factories, agricultural 
implements, horse shoe, fire proof and tile 
works, tin plate and nail mills; lime- 
stone Quarried in vicinity used largely 
in building operations. Illinois State Pen- 
itentiary located here. Annual value of 
manufactured products, $50,550,000.00. 
Bank clearings during the year 1912, $42,- 
114,000.00. 



AMERIKANSKT SLOVENEC — Semi-weekly 
(Tuesday and Friday). Slovenian. Catholic. 
Fratern.il. Established 1891. Slovenian .\m- 
erican Printing Co., publishers. Subscription, 
$2; claimed average circulation for 1913, 
5,800; 8 pages, 6 columns; length of columns, 
19% in.; width, ZVa in. 

Advertising rates, for either issue, 35 cts. 
an in.; one month, $2; three months, $4; six 
months, $7; one year, $10. 



HERALD — Every evening except Saturday 
and Sunday, and SUNDAY MORNING HER- 
ALD. Independent. Rermblican. Established 
1904. Joliet Printing Co., publishers. Sub- 
scription, daily, by mail, $2.50; sworn average 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



circulation, daily, and Sunday, for year ending 
Ajji-il 3U, 1914, gross, 9,634*; net paid, 8,- 
342*; 10 to 32 pages, 7 columns; length of 
columns, 21 Va in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily and Sunday, 23 cts. 
an in.; full position, 26 cts. an in. Reading 
notices, 15 cts. a line. Classified, Ic. per word. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1877. The News Co., 
publishers. Subscription, $5; sworn average 
circulation for six months prior to April 1914, 
7,552* net; 8 to 24 pages, 7 columns; length 
of columns, 19 in.; width, 2Vs in- Can use 
matrices. 

Advertising rates, 35 cts. an in.; on con- 
tract; 30 cts. an in.; 100 in., 25 cts.; 250 in., 
23 cts.; 500 in., or more, 20 cts. Classified, 
1 ct. per word, first insertion; subsequent in- 
sertions, V2 c. a word, (minimum charge 25 
cts). Local readers, 15 cts. per count line. 



LA SALLE — Population 11,537. On Illinois 
River and 3 railroads. Industries include 
breweries, Portland Cement Works, Press 
brick plant, as well as zinc, sulphuric acid, 
clock works; abundant coal in immediate 
vicinity, excellent building stone quarried; 
also glass, sand, brick and cement clay de- 
posits. 

POST — Every evening except Sunday. 
Democratic. Established 1894. Post Publish- 
ing Co., (Inc.), publishers. Subscription. 
$3.50; sworn average circulation for six 
months ending March 31, 1914, 6,195* net; 8 
pages, 7 columns; length of columns 20^4 in.; 
width 2% in. Can use matrices. 

Advertising rates, 20 cts. an inch. Readers, 
10 cts. a line. Classified, 5 cts. a line. 



LIBERTYVILLE — Population 1,724. _ In 
center of agricultural and dairying section, 
located about 40 miles from Chicago on C. 
M. & St. P. Ry. 

BUSINESS PHILOSOPHER — Monthly 
(15th). Established 1904. Sheldon University 
Press, publishers. Subscription $2; claimed 
average circulation for year 1913, 20,000; 96 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 15th of preced- 
ing month. 

Advertising rates, agate, 25 cts. a line; % 
page, one time, $7.50; V2 page, $15; one 
page, $30; inside back cover, $40; inside 
front cover, $40. 

MARION — Population 7,093. 4 railroads. In 
the center of an excellent farming and_ stock 
raising country with a very large shipping 
trade in grain and live stock, coal mines; 
flour, woolen and cotton mills. 



ILLINOIS 



morton, publisher. Subscription, $1.50; sworn 
average circulation for year ending May, 1914, 
5,148; 8 pages, 5 columns; length of columns, 
17 in.; width, 21/^ in. 

Advertising rates, 51 cts. an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inch contracts. 



MOLINE — Population 24,199. On Mississippi 
River and 3 railroads. Has excellent water 
power. Has 150 acres public parks and 
the most comiilete equipped single play- 
ground in United States. Also steel plow, 
automobile, carriage, wagon, pump, candy, 
iron working and milling machinery and 
corn ijlanter factories ; malleable iron foun- 
dry ; railroad shops; steel works, having a 
pay roll of 15,346 men. Is the home of the 
first steel plant and has the largest plow 
plant in the world. Annual value of manu- 
factured products, $37,602,311.68. Bank 
clearings during 1913, $10,181,056.00. 



DISPATCH — Every evening except Sunday. 
Republican. Established 1878. Moline Dis- 
patch Publishing Co., publishers. Subscrip- 
tion, $5; sworn average circulation for 
six months prior to April 1914, 9,449* net 
paid; 12 to 32 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use ma- 
trices. 

Advertising rates, 24 cts. an inch; full posi- 
tion. 30 cts. an inch. Extra charge for com- 
position on advertisements running less than 
three times. 



MAIL — Every evening except Sunday. In- 
dependent. Established 1893. Subscription, 
$5; claimed average circulation for six months 
ending .lune 1914, 5,000. 8 to 16 pages, 7 col- 
umns, length of columns, 22 in.; width, 2% 
in. Can use matrices. 

Advertising rates, agate, 1% cts. a line; 
preferred position, 15 or 25% extra; read- 
ing notices, 10 cts. a count line; telegraphic, 
25 cts. a line. Classified, Ic. per word. 



MOUNT MORRIS — Population 1,332. De- 
voted entirely to agricultural pursuits. 



MYSTIC WORKERS — Monthly. Establish- 
ed 1896. Robert Toole, publisher. Subscrip- 
tion, 10 cts.; claimed average circulation for 
year ending May 1914, 80,000; 8 pages, 4 
columns; length of columns, 14 in.; width, 2^ 
in. 

Advertising rates, $4 an inch. 



ILLINOIS BAPTIST — Everv Saturday. 
Baptist. Established 1905. W. P. Throg- 



POULTRY TRIBUNE — Monthly. Poultry. 
Established 1895. R. R. Fisher, publisher. 
Subscription, 50 cts.; sworn detailed average 
circulation, for year ending April, 1914, 
45,000*; 40 to 100 pages, 3 columns; length 
of columns, 10 in.; width, 2% in. Forms close 
25th preceding month. 

Advertising rates, agate, 22% cts. a line 
flat. Preferred position, 25% extra. Reading 



NELSON CHESMAN & CO.'S RATE BOOK. 



75 



ILLINOIS 



notices, 30 cts. a line. Classified, 30 words, 
one time, $2. 



OAKLAND — Population 1,159. Located on 
Vandalia: Tol. St. L. & Western Railroads 
in a thriving agricultural district. 



ILLINOIS 



LEDGER — Every Friday. Independent. Es- 
tablished 1877. Nixie Yeargin publisher. Sub- 
scription $1.50, claimed average circulation 
for year 1913, 5,426; 4 pages, 8 columns, 
length of columns ISVz in.; width 2% in. 
Cannot use matrices. 

Advertising rate, 12 cts. an inch: full posi- 
tion 15 cts. an inch. Reading notices 10 cts. a 
line. 



OAK PARK — Population 19,444. Suburb of 
Chicago. Residential section entirely. 



SCHOOL CENTURY — Monthly. (Septem- 
ber to June). Educational. Established 1905. 
Geo. W. Jones, publisher. Subscription, $1 25; 
claimed average circulation for 1913, 25,000; 
48 to 64 pages, 3 columns; length of columns, 
10 in.; width, 2'^k in. 

Advertising rates, $3 an inch; Vs page, $10; 
Vi page, $18; V2 page, $33; one page, $60. 



OTTAWA — Population 15,000. On Illinois 
River and 3 railroads. In the center of a 
very fertile agricultural country; large 
shipping point for grain and other products. 
Industries include plate glass works, silver 
plating works, farming implements, flour, 
drain and roof tiles; manufactures cigars, 
lumber, etc. Coal mines and marble quar- 
ries in vicinity. Annual value of manu- 
factured products, $2,500,000.00. Bank 
clearings during the year 1913, $8,051,- 
000.00. 



PAIR DEALER — Every Friday. Independ- 
ent. Establised 1892. G. A. Crowden, jnib- 
lisher. Subscription, $1 ; sworn average cir- 
culation for year 1913, 5,974*; 16 pages, 6 
columns; length of columns, 20 in.; width, 
2ye in. 

Advertising rates, 30 cts. an inch; on con- 
tract, 100 in., 25 cts.; 150 in.. 20 cts.; 200 
in., 18 cts.; 300 in., 17 cts.; 500 in., 16 cts.; 
1,000 in. or more, 15 cts. an inch. Special 
positions, 10 and 20% additional. Reading 
notices, 10 cts. a line; 50 lines or more, 9 cts. 
a line. 



PEOBIA — Population 66,950. On Illinois 
River. 14 railroads with direct water route 
to St. Louis, Mo., through the Illinois and 
.Mississippi Rivers; a most important manu- 
facturing and railroad center with a very 
large trade in distilling and agricultural 
implements; likewise a great shipping 
center for grain; extensive pork packing in- 
dustry; farm machinery, paper, flour, bar- 
rels, stoves, whiskey, beer and woven wire 
fences also manufactured. One of the 
largest fish industries of the middle west. 
Coal deposits in immediate vicinity. An- 



nual value of manufactured products, $65,- 
000,000.00. Bank clearings during the 
year 1913, $186,537,195.02. 



DEMOKRAT — Every evening except Sun- 
day and WEEKLY, Thursday. German. In- 
dependent Democratic. Established 1860. B. 
Cremer & Bros., publishers. Subscription, 
daily; weekly, $2; circulation — not given by 
publisher; 4 pages, daily; 8 columns; length 
of columns, 24 in.; width, 2^^ in.; weekly, 9 
columns; length of columns, 26 in.; width, 
2j\ in. 

Advertising rates, daily, 30 cts. an inch; 
weekly, 75 cts. an inch. Discount, 10% on 
combination. Full position, 25% extra. 



HERALD-TRANSCRIPT — Every morning 
including SUNDAY. Republican. Established 
1855. Penria Herald Transcript Co., pub- 
lishers. Subscription, dailv and Sunday, $6; 
Sunday only, $2 ; circulation — not given by 
I'ublisher: 10 to 32 pages. 7 columns; length 
of columns, 21 in.; width, 2Vs in. Can use 
matrices. 

Advertising rates, daily and Sunday, single 
insertion, 50 cts. an inch ; up to 200 in. 38 
cts.; 200 in. or more, 32 cts. an inch. Pre- 
ferred position, 15 and 25% extra. Classi- 
fied, Ic. a word. Reading notices, 25 cts. per 
count line. 



JOURNAL — Everv evonins except Sundav 
evening. SUNDAY ' MORNING. Established 
1877. H. M. Pindell. publisher. Subscription, 
daily and Sunday, $6 ; sworn average circula- 
tion for six months prior to April, 1914', 
daily, 18,475* net paid: Sundav, 12.500: 
daily and Sunday, 16 to 32 pages. 7 columns; 
length of columns, 20 V^ in.; width, 2 '/4 in. 
Can use matrices. 

Advertising rates, daily or Sunday, agate, 4 
cts. a line; 5,000 lines or more, within one 
year, 2% cts. a line. Special positions, extra. 
Reading notices, 12 and 25 cts. a line; tele- 
graphic readers, 50 cts. per count line. Clas- 
sified, Ic. a word. 



SONNE — Every evening except Sunday; 
weekly, Thursday^ and Sonntags Glocke, Sun- 
day (German). Republican. Established, daily, 
1879; Sunday, 1880. Peoria Sonne Publishing 
Co., publishers. Subscription, daily, $6; week- 
ly, $2: Sunday, $2; circulation — not given 
by publisher; " daily, 4 pages; weekly, 8 
pages; Sundav, 4 pages; daily, weekly or 
Sunday, 8 columns ; length of columns, 24 
in ; width, 2% in. Can use matrices. 

Advertising rates on application. 



STAR- — Every evening except Sunday, and 
SUNDAY MORNING STAR, Sundays. In- 
dependent. Established 1897. Peoria Star Co., 
publishers. Subscription, daily, $4; with Sun- 
day, $6; sworn average circulation for six 
months prior to April. 1914, daily, 21,231* 
net paid: Sunday, 10,876; daily, 12 to 32 
pages (Sunday, 20 to 36 pages), 7 columns; 
length of columns, 201/^ in.; width, 2% in. 
Can use matrices. 



76 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



Advertising rates, daily or Sunday, agate, 7 
cts. a line; 1,000 lines, 5 cts. a line; 2,000 
lines, ihi cts.; 3,000 lines 4^4 cts.; 5,000 
lines, 3% cts. a line; 10,000 lines, SVz cts. 
15,000 lines, 3 cts. a line; position extra. 
Classified, Ic. a word (minimum charge, 25 
cts.). Reading notices, inside page, 25 cts. a 
line; last page, |1; telegraphic page, CO cts. 
a line. 



PLYMOUTH — Population 829. Located on 
Chicago, Burlington & Quincy R. R., and is 
the trade center of a thriving agricultural 
section and oil fields, now under way of 
development. 



NEW THOUGHT COMPANION — Semi- 
monthly (Second and Fourth Saturday). New 
Thought. Established 1911. Plymouth 

Printing Company, publishers. Subscription, 
$1. Claimed average circulation for year 
1913, 6,000; 8 pages, 4 columns; length 
of columns, 11^/4 in.; width, 2% in. Cannot 
use matrices 

Advertising rates, agate, 9 cts. a line. 
Reading notices, 18 cts. a line. 



PRINCETON — Population 4,141. Fine farm- 
ing country. Bank deposits, $2,000,000. 



ILLINOIS 



HOME INSTRUCTOR — Monthly. Literary. 
Established 1904. A. Otis Arnold, publisher. 
Subscription, 25 cts.; detailed average circula- 
tion September 1, 1914, 200,826*; 16 to 32 
pages, 4 columns; length of columns, 12% in; 
width, 2% m. Forms close 12th preceding 
month. 

Advertising rates, agate, 80 cts. a line; M 
page, (175 lines), one time, 10% discount; Vz 
page, 15%; one page, 20%. Reading notices, 
$1 a count line. 



BUREAU COUNTY REPUBLICAN— Every 
Thursday. Republican. Established 1847. H. 
U. Bailey, editor and publisher. Subscription, 
$2 ; sworn circualtion for year ending June 
30, 1914, 5,350*; 12 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates, 20 cts. an inch; on con- 
tract, 17 cts. an inch. Readers, 25 cts. an 
inch. 

QUINCY — Population 36,587, with 5,000 ad- 
ditional in outer belt. On Mississippi River 
and two railway systems, comprising seven 
different lines. Has hydro-electric and 
steam power plants. A number of large 
flour mills and tobacco and shoe factories; 
grain elevators; brick works; claimed to 
have the largest stove and range foundries 
and cereal mill in the world ; seat of one 
of the largest breweries in the widdle west; 
paper, trunks, furniture, show cases, egg 
case fillers, incubators, elevators, power 
pumps, hay-presses, lime machinery, metal 
wheels, air-compressors, stationers' sup- 
plies and leather board extensively manu- 
factured. Annual value of manufactured 
products, $12,000,000.00. Resources of 
banks, $16,000,000.00. Bank clearings in- 
crease 25% annually; post office receipts, 
12%. 



HERALD — Every evening except Sunday. 
Democratic. Established 1835. Quincy Herald 
Co., publishers. Subscription, $6.50; sworn 
average circulation for six months prior to 
April, 1914, 9,006* net paid; 10 to 24 pages, 
7 columns; length of columns, 21% in.; 
width, 2% in. 

Advertising rates, 25 cts. flat an inch; full 
position, 30 cts. an inch. Reading notices, 15 
cts. a line; with position, 20 cts. a line. Clas- 
sified, Ic. per word. 



JOURNAL— Every evening except Sunday. 
Independent Democratic. Established 1883. 
H. N. Wheeler, editor and publisher. Sub- 
scription, $6; sworn average circulation for 
six months ending March 31, 1914, 7,945* net 
paid; 10 to 16 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 2 cts. a line; in 
position, 2% cts. a line. Reading notices, 15 
cts. a line. Classified, ordinary, Ic. a word; 
real estate, 4 cts.; articles of one's business 
offered for sale, 2 cts. per word. 



POULTRY KEEPER — Monthly (1st). 
Poultry. Established 1882. Poultry Keeper 
Publishing Co., publishers. Subscription, 50 
cts.; claimed average circulation for year 
1913, 30,666; 48 to 98 pages, 3 columns; 
length of columns, 10 in.; width, 2% in. 
Forms close 25th preceding month. 

Advertising rates, agate, 20 cts. a line. 
Discounts, 25% on yearly contract. Space 
discounts, 5% on one column; 10% on V2 
page; 15% on one page. Preferred position, 
20% extra. Reading notices, 30 cts. a line. 
Classified, 4 cts. a word, with discounts. 



RELIABLE POULTRY JOURNAL — Month- 
ly. Poultry. Established 1892. Grant M. 
Curtis, publisher. Subscription, 50 cts.; 
detailed average circulation for year 1914, 
59,113*; 72 to 256 pages and cover, 3 col- 
umns; length of columns, 9V^ in.; width, 2Ve 
in. Forms close 15th preceding month. 

Advertising rates, $4.90 an inch; preferred 
position, 20% extra, discount, 25% on one 
year; 120 in., within one year, 10% discount; 
180 in., 15%; 360 in., 20%. Reading notices, 
60 cts. per nonpareil line. 



WHI(3 — Every morning except Monday. 
Republican. Established 1838. The Whig 
Company, publishers. Subscription, drily, 
$3.50; by carrier, $6,50; circulation — not 
given by publisher; 8 to 24 pages, 7 columns; 
length of columns, 21% in.; width, 2^^ in. 
Can use matrices. 

Advertising rates, agate, daily or Sunday, 1 
to 50 in., 28 cts. an inch; 50 to 100 in., 25 
cts,; 101 in, or more, 18 cts, an inch; next 
reading, 10%, or full position, 25% extra. 
Classified (miniimum, 15 cts,) Ic. a word 
each insertion. Reading notices, 25 cts, a 
line; with headings (minimum 5 lines), 20 cts. 
a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



77 



ILLINOIS 



BOCKFORD — Population 45,401. On Rock 
River, 5 railroads and 3 interurban lines con- 
necting with Belvidere, Janesville, Beloit, 
Freeport, Elgin and Chicago. Has fine water 
power. 456 manufactories in furniture, 
watches, wood-working machinery, agri- 
cultural implements, hosiery, gas stoves, 
tools, sewing machines, pianos, milling ma- 
chinery, gasoline engines, office fixtures, 
mirror plate, harness, saddles, silver plate, 
shoes, pumps, paper mills and hardware 
specialties. Seat of Rockford College. An- 
nual value of manufactured products, $37,- 
250,000.00. Bank clearings during year 
1913, $50,768,690.21. 

REGISTER GAZETTE — Every evening ex- 
cept Sunday. Republican. Established 1840. 
Register-Gazette Co., publishers. Subscrip- 
tion. $5.20; by mail. $3; sworn average cir- 
culation for year 1913. 10,249*; 12 to 32 
pases, 7 columns; length of columns, 20 in.; 
width. 2^/4 in. Can use matrices. 

Advertising rates, 30 cts. an inch, flat. 
Classified. Ic. a word. Reading notices, 15 
cts. a line; 300 lines within one year 12*4 
cts. a line. 



REPFBLir — Every evening except Sund^iv. 
RennMican. Establishod ison. Republic Co.. 
liublishp''s. SubsrriTition, $5.20 ; circulation 
— not ffiven h^ publisher; 10 to 16 pages. 7 
columns; length of columns, 21 in.; width, 
2''^ in. Can use matrices. 

Advertising rates, dailv. a state. 2% cts. a 
line; 500 lines. 2 cts.; 1.000 lines or morp, 
1 V2 cts. a line. Preferred n^sition. 15<^ ext'-a. 
Classified. Ic. a word. (Minimum chayee. 25 
cts.) Pure reading notices, 10 cts. a line. 



STAR — Evprv morning except Mondav. In- 
dependent. Establi'hpd ]SSS. Star Printing 
Co.. publishers. Subscription, by carrier. 
.1(5.20; by mail. $3: sworn average circulation 
for six months ending Anril 30. 1914. daily 
and Sunday. 9.301*; Sunday only. 10.062*: 
daily. 8 and 16 p^ges; Sundav. 16 t" f2 
'^ages. "7 columns; length of columns, 21% 
in.; width. 2Vs in. 

Advertising rates, transient, daily. 35 cts. 
nn inch, Sunday. 40 rts.; 50 in., dailv and 
Snndav. 28 cts.: Sundav onlv. 32 cts. an 
inch: 100 in., daily and Sundav. 2.'i cts.; 
Sundav only. 28 cts.; 200 in., daily and S>m- 
dav. 23 f'ts : Sundav only. 25 cts.; 300 in., 
daily and Sunday. 21 cts ; Sundav only 23 
cts.: 400 in. or morp. daily and Sundav. 20 
cts.; Snnrlav only. 22 cts. an inch. Position. 
10 and 15C^. Rpadinsr notices. 15 cts. a line; 
■"'itb discount on 500 lines or more. Classi- 
fied, 25 words or less. 25 cts. 



SVFNSKA POSTEN — Every E r i d a v. 
Swedish-Rpnublican. Established 1889. 

Rockfovfl Printing Co., publishers. Subscrip- 
tion. SI ; claimed averaere circulation for 
vear 1913, 11,741; 8 to 10 naees 7 columns; 
length of columns 20 in.; width. 2Vn in. Can 
use matrices. Office. 218 East State Street. 

Advertising rates, agate. 4 cts a line. flat. 
Reading notices, 15 cts. a line. Classified, 
Ic. per word. 



ILLINOIS 



ROCK ISLAND — Population 24,335. Has fine 

water power. Manufactures include agri- 
cultural implements, steel and_ iron goods, 
soap, lumber, wagons and carriages. _ U. S. 
Armory and Arsenal located here. Big coal 
deposits in vicinity. Seat of Augustana 
College. 

ARGUS — Every evening ex>ept Sunday. 
Democratic. Established 1851. J. W. Potter 
& Company, publishers. _ Subscription. $5.20; 
claimed average circulation for year 1913, 6,- 
344; 8 to 10 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, plate matter, 18 cts; 
set matter, 22 cts.; next to reading, 20 or 23 
cts.; full position, 22 or 25 cts. an inch re- 
spectively. Reading matter, brevier. 500 or 
more lines, 8 cts. a count line; telegraphic 
readers, 25 cts. a count line. Classified, Ic. 
per word. 



AUGUSTANA — Every Thursday. Swedish. 
Lutheran. Established 1856. Augustana Book 
Concern, publishers. Subscription, $1.50; 
sworn detailed average circulation for six 
months ending March. 1914, 21,384* net;_20 
paces, 4 columns; length of columns, 13 ^^ in.; 
width, 2Vk in. 

Advertising rates, agate, 7 cts. a line; pre- 
ferred position, 25% extra. Reading notices, 
20 cts. per count line. Translations into 
Swedish free. 



LUTHERAN COMPANION — Every Satur- 
day. Established 1892. Lutheran. Augustana 
Book Concern, publishers. Subscription, $1 ; 
sworn detailed average circulaticn for six 
months ending March. 1914. 6.705*; 12 
paeps, 3 columns; length of columns, 10% in.; 
width, 2Vs in. 

Advertising rates, agate, 3 cts. per line. 
Reading notices. 10 cts. per count line. Spe- 
cial positions, 25% additional. 



MODERN WOODMAN — Monthly (1st). 
Fraternal. The Modern Woodman of America, 
publishers; sworn detailed average circulation 
for year ending May, 1914. 973,171*; 16 to 
20 pages, 4 columns; length of columns, 
14 2/7 in.; width, 2^^^ in. Forms close 10th 
preceding month. 

Advertising rates, agate, $3 a line. Special 
position, 15% extra. 



ROYAL NEIGHBOR — Monthly (1st). Fra- 
ternal. Established 1898. Royal Neighbors of 
America, publishers. Subscription, 20 cts.; 
claimed average circulation for year 1913, 
315,000; 12 to 20 pages, 4 columns; length 
of columns, 16 14, in.; width, 2% in. Can 
use matrices. Forms close 15th of preceding 
month. 

Advertising rates, $1 a line. Special posi- 
tions, 15% extra. 

See advertisement on page 507. 

UNGDOMSVANNEN — Monthly. Swedish. 
Augustana Book Concern, publishers. Sub- 



78 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



scription, $1.50; sworn detailed average cir- 
culation for six months ending March, 1914. 
7,752*; 36 pages, 3 columns; length of col- 
umns, 9% in.; width, 2Vs in. 

Advertising rates, agate, 5 cts. a line; in- 
side covers, 514 cts. a line; outside covers, 6 
cts. a line. 



UNION — Every evening (except Saturday) 
and Sunday Morning. Republican. Estab- 
lished 1862. Union Printing Co., publishers. 
Subscription, $5.20; circulation — not given 
by publisher; 8 to 24 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 25 cts. an inch; 100 in., 
18 cts.; 300, 15 cts.; 500, 12 cts. an inch. 
Readers, 10 cts. per line. Preferred positions, 
10% additional. Classified, ^c. per word. 



SPRINGFIELD — Population 51,678. 6 rail- 
roads and three interurban lines. Coal min- 
ing extensively engaged in. Industries in- 
clude the manufacture of shoes, meters and 
agricultural implements, boiler, zinc, stove 
and chemical works and flour, automobile 
tires and watches. State house and other 
public buildings located here. Annual 
value of manufactured products, $12,000,- 
000.00. Bank clearings during the year 
1913, $57,883,627.04. 



BERKSHIRE WORLD AND CORN BELT 
STOCKMAN — Monthly (1st). Agricultural 
and Breeding. Established 1909. The Corn 
Belt Stockman Publishing Co., publishers. 
Subscription, $1 ; claimed average circulation 
for year 1913, 10,000; 52 pages, 3 columns; 
length of columns, 10 in.; width, 2% in. 
Forms close 20th preceding month. 

Advertising rates, agate, 15 cts. a line; 
full page (420 lines), $63; 1/2 or V* page, 
pro rata. Special combination with SWINE 
WORLD, 25 cts. a line; full page (420 
lines), $105; Vz or 14 page, pro rata. 



COURT OP HONOR — Monthly. Fraternal. 
Established 1895. Charles J. Riefler, pub- 
lisher. Subscription, 50 cts.; guaranteed aver- 
age circulation for year 1913, 88,000; 8 
pages, 7 columns; length of columns, 20% in.; 
width, 2% in. Forms close 8th. Can use 
matrices. 

Advertising rates, agate, 30 cts. a line. 
Readers, 40 cts. a line. 



FARM HOME — Monthly. Agricultural, 
Dairy and Live Stock. Established 1S94. 
Charles F. Mills, editor. Subscription, 50 cts.; 
sworn average circulation for eight months 
ending May, 1914, 75,000*; 32 pages, 4 col- 
umns; length of columns, 13% in.; width, 
2^/4 in. Forms close 25th preceding month. 

Advertising rates, agate, 40 cts. a line; full 
page, $240; second or third cover, $250; 
back cover, $285; front cover, $350. 



ILLINOIS 



Bender, publisher. Subscription, $5; circu- 
lation — not given by publisher; 10 to 24 
pages, 7 columns; length of columns, 21^/^ 
in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 3 cts. a line; 1,400 
lines, 2^/^ cts.; over 2,800 lines, 2cts. a line; 
full position, 25% extra. Classified, Ic. a 
uord. Local readers, 25 cts. a line. 



RECORD — Every evening except Sunday, 
and SUNDAY MORNING. Democratic. Estab- 
lished 1907. Subscription, $5; circulation — 
not given by publisher; 8 to 24 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, on contract, Ic. a line; 
next reading, 1 3/14 cts.; full position, 1 3/7 
cts. a line; less than 100 in., add 25%. Com- 
position, 5 cts. an inch extra. Reading notices, 
12 cts. a line; 100 lines, 10 cts.; 200 lines, 8 
cts. a line. Classified, Ic. a word. 



STATE JOURNAL— Every morning, includ- 
ing SUNDAY. Republican. Established 1831. 
Illinois State Journal Co., publishers. Sub- 
scription, by carrier, $6.76; by mail, daily 
and Sunday, $5; daily, $4; sworn average 
circulation for six months prior to April, 
1914, daily, 14,103* net paid; Sunday, 10,- 
769* net paid; daily, 12 to 24 pages; Sun- 
day, 28 to 40 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily or Sunday, 1 to 
100 in., 42 cts. an inch; next reading, 43% 
cts.; full position, 451/2 cts.; 101 to 200 in., 
35 cts.; next reading, 36% cts.; full posi 
tion, 331/2 cts.; over 200 in., 31% cts. an 
inch; next reading, 33% cts.; full position, 
35 cts. an inch. Classified, Ic. per word first 
insertion; 14 c. per word thereafter. Read- 
ing notices, 15 cts. a line; 6 insertions, 12 
cts.; 12 insertions, 10 cts.; 24 insertions, 8 
cts. a line. 



NEWS — Every evening except Sunday. 
Republican. Established 1878. Victor E. 



STATE REGISTER — Every morning, in- 
cluding SUNDAY. Independent. Established 
1836. Thomas Rees, publisher. Subscrip- 
tion, daily, $4; daily and Sunday, $5; sworn 
detailed average circulation for six months 
ending June 30, 1914. daily and Sunday, 20,- 
649*; daily, 10 to 16 pages; Sunday, 28 to 
40 pages, 7 columns; length of columns, 21 
in.; width, 2% in. Can use matrices. 

Advertising rates, daily or Sunday, 3% cts. 
a line; full position, 4 cts.; 1,400 lines, 3 cts.; 
full position, 31^2 cts.; 4,200 lines or more, 
2% cts.; full position, 3 cts. a line. Classified, 
Ic. per word first time; VzC- per word each 
subsequent insertion; three consecutive days 
without change of copy, 10 cts. a line; per 
week, 20 cts.; per month, 75 cts. a line. 
Reading notices, 15 cts. a line; 500 lines 
within one year, 12 cts.; 1,000 lines, 10 cts. 
a line. 



SWINE WORLD — Semi-Monthly (1st and 
15th) Swine and agricultural. Established 
1913. Frost Publishing Co., publishers. Sub- 
scription, 50 cts.; claimed average circulation 



NELSON CHESMAN & CO.'S RATE BOOK. 



79 



ILLINOIS 



for year ending. August 1914, 20,000; 32 
pages, 3 columns, length of column, 10% in.; 
width, 2'g in. Cannot u.se matrices. Forms 
close 25th of month preceding and 10th of 
mouth of publication. 

Advertising rates, 15 cts. a line; full page, 
(420 lines), $63.00; V2 and ^4 page pro 
rata. Special combination rate with BERK- 
SHIRE WORLD, which see. 



STEELING — Population 7,467. Opposite Pock 
Falls. On Rock River and 2 railroads. Center 
of fine farming and dairying country; has 
abundant water power; also ice ond cold 
storage plants. Industries include wire and 
paper mills, foundries and machine shops. 
agricultural implement, hardware, casket 
and hearse factories. Factories and lail- 
roads employ about 3,000 people on a 
monthly ]iayroll of approximately $200,000.- 
00. Annual value of manufactured products, 
$6,000,000.00. 



GAZETTE — Every evening except Sunday. 
Republican. Established 1854. The Sterling 
Gazette Co., publishers. Subscription, $3; 
sworn average circulation for six months prior 
to April 1914, 5,194* net paid; 8 to 16 pages, 
7 columns; length of columns, 21 in.; width, 
21/6 in. 

Advertising rates, plate matter. 15 cts. an 
inch each insertion; full position 18 cts. Com- 
position, 5 cts. an inch extra. Reading notices, 
10 cts. a line. Classified, Ic. a word. 



STANDARD — Daily, except Sunday. Re- 
publican. Established 1868. Sterling Standard 
Printing Co., publishers. Subscription, $5; 
claimed net circulation for 1913, 5,000: 8, 12 
and 16 pages, 7 columns; length of columns, 
21 in.; width, 2^4 in. 

Advertising rates, 1 1/^ cts. a line; 1,400 
lines, Ic. a line; over 1,400 lines, 12 cts. an 



ILLINOIS 



inch. Position, 15% additional. Reading 
notices, 10 cts. a count line. Classified Ic. per 
word. 



TAYLORVILLE — Population 5,446. 3 rail- 
roads. Large coal mines; also paper mill 
and flour mills. 



SCHOOL NEWS AND PRACTICAL EDU- 
CATOR — Monthly. Educational. Established 
1887. C. M. Parker, publisher. Subscription, 
$1.25; sworn detailed average circulation, for 
year, 1913, 13,083*; 52 pages, 3 columns; 
length of columns, 8 14 in.; width 2 in. Forms 
close 15th of preceding month. 

Advertising rates, $2 an inch. Discount, 
5, 10 and 15% on 3, 6 and 12 months, re- 
spectively. 



TECHNY — Population 425. Suburb of Chi- 
cago. C. M. & St. P. R. R. 



AMERIKANISCHES FAMILIENBLATT — 
Monthly. German. Catholic. Established 1901. 
Society of the Divine Word, publishers. Sub- 
scription, $1; claimed circulation for year 
1913, 16,500; 48 pages, 2 columns; length of 
columns, 8 % in.; width, 2% in. Forms close 
3rd preceding month. 

Advertising rates, full page, $25; V2 page, 
$15; V4, page, $8; Vs page, $5; ^ page, $3. 
In combination with CHRISTIAN FAMILY, 
$45, $28, $15, $8 or $5 for full, V2, Vi, Vs or 
-['b page, respectively. 



CHRISTIAN FAMILY — Monthly. Catholic. 
Established 1905. Society of the Divine Word, 
publishers. Subscription, $1; claimed average 
circulation for year 1913, 17,000; 48 pages, 2 
columns; length of columns, SVt in.; width, 
2% in. Forms close 3rd of preceding month. 

Advertising rates, same as AMERIKA- 
NISCHES FAMILIENBLATT. 



INDIANA 



ANDERSON — Population 22,476. On 3 rail- 
roads. Center of 270 miles Interurbnn rail- 
road' system. Municipal controlled Electric 
and water plants. City tax rate 65 cts. Ex- 
cellent manufacturing town and trade center 
for wide territory. Annual value of manu- 
factured products, $19,864,000.00. Bank 
deposits during 1913, $6,000,000.00. 



BULLETIN — Every evening except Sunday. 
Independent. Established 1885. Bulletin 
Printing and Manufacturing Co., publishers. 
Subscription, $5 ; sworn detailed average cir- 



culation for six months ending March 1914, 
5.919* net; 8 to 32 pages, 7 columns; length 
of columns, 211/4 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 15 cts. an inch; composi- 
tion 5 cts. an inch additional ; special posi- 
tion, 15% extra. Readers, 10 cts. a count line. 
Classified, Vzc. per word. 

CALL OF THE MOOSE — Monthly. Fra- 
ternal. Established 1909. Supreme Lodge 
Loyal Order of Moose, publishers. Subscrip- 
tion, 50 cts. ; guaranteed average circulation 
for year 1914, 400,000; 24 pages, 3 columns; 



Efficiency in Advertising, reduced to its simplest terms, means getting the 
most for your money. Trusting your Advertising appropriation to our judgment 
means the highest point of efficiency. 



80 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



length of columns, 10 in., width, 2'''3 in. Can 
use matrices. 

Advertising rates, $1.50 a line. 



HERALD — Every morning except Monday. 
Republican. Established 1883. Herald Pub- 
lishing Co., Publishers. Subscription, $4.50; 
sworn detailed average circulation for year 
1913, daily 5,355* net; Sunday, 5,563* net; 8 
to 12 pages, 7 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. 

Advertising rates, next reading, 17 ^/^ cts. an 
inch; full position, 20 cts. Reading notices, 10 
cts. a line. Classified, 20 words, 3 times, 25 
cts. 



ABGOS — Population 1,088. On 2 railroads. 
Center of rich grain growing and stock rais- 
ing district. Manufactures consist chiefly 
of flour and lumber in which a large trade is 
done; also has creamery; printing plant; 
pickle and column factories. 



NATIONAL HARDWARE BULLETIN — 
Monthly. Trade. Established 1900. National 
Retail Hardware Association, publishers. Sub- 
scription, $1; detailed average circulation for 
year 1913, 16,000; 240 pages, 2 columns; 
width, 21/^ in. 

Advertising rates, iV page, one time, $8; 
Vs page, $14; % page, $25; Vz page, $40; one 
page, $70 with discount on three, six, nine or 
twelve insertions. 



BRAZIL — Population 9,340. Located on Van- 
dalia; Chicago & Eastern Illinois Railroads, 
in the Indiana Black Coal district. Principal 
industries are collieries, iron blast fur- 
naces, boiler, engine, sewer pipe, brick, 
spike, nut and bolt works; mining fans 
and other mining machinery manufactured; 
piano and tin can factories. 



Y. M. I. — Monthly (1st). Catholic. Es- 
tablished 1914. Young Men's Institute pub- 
lishers. Subscription, $1 ; detailed average 
circulation for three months ending August 
1914, 15,152*; 00 pages, 4 columns; length 
of columns, 14 in.; width, 2% in. Can not 
use matrices. Forms close 20th of month pre- 
ceding. 

Advertising rates, full page, $30; V2 page, 
$16; V4 page, $8,50; Vs page. $4.50; A page. 
$2.50. Specified position, 25% extra. Front 
page cover, $40. 



CRAWFORDSVILLE — Population 9,371. 3 
railroads, 2 interurban lines. In the center 
of an excellent farming region, the lumber 
industries also being a very important 
factor. Manufactures include wire, coffins, 
paving and building bricks, nails, matches, 
gloves and steel culverts. 



INDIANA 



CHARIOT — Monthly. Fraternal. Estab- 
lished 1894. Supreme Tribe of Ben-Hur, pub- 



lishers. Subscription, 25 cts.; sworn average 
circulation for year 1913, 120,000* net; 8 
pages, 4 columns; length of columns, 13% in.; 
width, 2% in. Forms close 15th preceding 
month. 

Advertising rates, agate, 50 cts. a line. 
Reading notices, 60 cts. a line. 



JOURNAL — Every evening except Sunday. 
Republican. Established 1848. The Journal 
Co., publishers. Subscription $5 ; sworn aver- 
age circulation for year ending .June 1914, 
4,599*; 8 and 12 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. 

Advertising rates, 14 cts. an inch ; 
composition, 5 cts. per inch extra. Special 
positions. 10 and 20% extra. Readers, 10 
cts. per line. Classified, i/^c. per word. 



ELKHART — Population 19,282. Situated in 
the St. .Joseph Valley on St. Joseph River, 
Big Four and Lake Shore Ry. 15 Miles 
East of South Bend. Has good water nower 
and the following industries: Railroad, ma- 
chine and repair sho)i ; carriage, automobile, 
go-cart, computing scale, corset, band in- 
strument and harness factories; brass, tele- 
phoTie, acetylene gas macJiine, bridge and 
iron works; paper, flour, and planing mills. 



TRUTH — Every evening except Sundav. and 
SUNDAY morning. Democratic. Established 
1889. The Truth Publishing Co. publishers. 
Subscription $5. Sworn average circulation 
for six months ending April, 1914. daily and 
Sunday, 4.590*; 8 to 12 pages. 7 columns, 
length of columns 20 14 in.; width 2% in. Can 
use matrices. 

Advertising rates, 15 cts. an inch flat; full 
nosition 18 cts. Composition 5 cts. an inch ad- 
ditional. Reading notices 5 cts. a line. Classi- 
fied 1 ct. per word, first insertion; V2 ct. per 
word thereafter. 



EVANSVILT.E — Population 69.647. On Ohio 
River. Six steam and six electric lines 
radiate from the citv; also six boat lines 
operating on river. Is an excellent distrib- 
uting point because of its geographical loca- 
tion and transportation facilities. Said to 
be the second largest hardwood lumber mar- 
ket, the cheapest soft coal market in the 
world. Manufacturing industries include 
foundries, machine shojis, furniture, brooms, 
cigar, buggy, steam shovel, iron stove front, 
locomotive headlight, plows, cotton fac- 
tories; potteries; breweries; planing and 
saw mills; flour and wooden mills. Willard 
Library and Art Gallery, Three Carnegie 
Libraries. Southern Indiana Hospital for In- 
sane and U. S. Marine Hospital located 
here. Annual value of manufactured prod- 
ucts. $27,000,000.00. .'Vmount of capital in- 
vested in manufacturing plants, $25,500.- 
000.00. Bank clearings during year 1913, 
$134,075,478.00. 



NELSON CHESMAN & CO.'S RATE BOOK. 



81 



INDIANA 



COURIER — Every morning, including SUN- 
DAY. Democratic. Established 1845. The 
Evansville Courier Publishing Co., publishers. 
Subscription, $7.50 (by mail, $4) ; sworn 
average circulation for six months prior to 
April 1914, daily, 18,826*; Sunday. 12,356*; 
10 to 16 pages; Sunday, 36 to 50 pages, 7 
columns; length of columns, 20 V^ in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
7 cts. a line. Open space within one year, 
1,000 lines, 5 cts. a line; 3,000 lines, 4 cts.; 
5,000 lines, 3% cts.; 10,000 lines or more, 3 
cts. a line. Mail orders copy 4 cts. a line, flat. 
Position, 10 and 25% extra. Classified, 5 cts. 
a line; one week, 4 cts.; one month, 3 cts. 
Reading notices, 15 cts. a count line; tele- 
graphic, 40 cts. a line. 

See advertisement on page 486. 



DEMOKRAT — Every morning exceppt Mon- 
day, and SEMI-WEEKLY, Tuesdays and Fri- 
days. German. Independent. Established 
1864. Subscription, daily, $4; Sunday, $2; 
Semi-Weekly, $2; claimed average circulation 
for vear 1913, daily and Sunday, 5,261; semi- 
weekly, 9,105; daily, 8, Sunday, 16 to 36 
pages, semi-weekly, 8 pages, 7 columns; length 
of columns, 20 in.; width, 2 V^ in. Can use 
matrices. 

Advertising rates, daily or Sunday, SVz cts. 
a line; 26 times, 1% cts. a line; 1,000 lines, 2 
cts.; 3,000 lines, 11/4 cts.; 5.000 lines, 1^/4 
cts.; 14,000 lines. Ic. a line. Reading notices, 
12 cts. a count line; telegraphic, 30 cts. a 
line. Classiiied, 5 cts. a line; one week. 4 cts.: 
one month, 3 cts. SEMI-WEEKLY, 5 cts. a 
line; 26 times, 2% cts. 1,000 lines, 3 cts. 3,000 
lines, 21/2 cts.; 5,000 lines, 2 cts.; 14,000 
lines, IVa cts. a line. Reading notices, 18 cts. 
a line; telegraphic, 45 cts. a line. Classified, 
10 cts. a line. 



JOURNAL-NEWS — Every evening except 
Sunday, and JOURNAL NEWS, SUNDAY 
MORNING. Independent. Established 1832. 
Evansville Journal Co., publishers. Subscrip- 
tion, daily, Ic. a copy; sworn detailed average 
circulation for six months ending March 31, 
1914, Sunday, 13,521*; daily, 14,330*; daily, 
12 pages; Sunday, 24 to 36 pages. 7 columns; 
length of columns, 21^4 in.; width, 2% in. 
Can use matrices. 

Advertising rates, daily or Sunday, agate, 
35 cts. an inch, flat. Preferred position, 15 
and 25% extra. Classified, Ic. a word. Read- 
ing notices, 25 cts. a line. 



PRESS — Every evening except Sunday. In- 
dependent. Established 1906. Evansville Press 
Co., publishers. Subscription, $4; sworn aver- 
age circulation for year ending June 1914, 
13,979*; 8 pages, 8 columns; length of col- 
umns, 22 in.; width, 2 in. Can use matrices. 

Advertising rates, agate, 3 cts. a line; 
2.500 lines, one year, 2% cts. per line; full 
position, 3% cts.; 5,000 lines or not less 



INDIANA 



than 6 in. per week for 52 weeks, 2 V& cts. 
a line; full position, 3^4 cts.; 5,000 lines or 
more, in full position, 3 cts. a line. Follow- 
ing pure reading, 15 cts. per line. Classified, 
% cts. per word. Resorts, publishers and 
schools, 2% cts. a line, flat. 



FORT WAYNE — Population 63,933. On Mau- 
mee, St. Mary's and St. Joseph Rivers, 7 
railway systems and 5 interurban lines. In 
the center of an excellent agricultural 
district and hardwood timber. Industries 
include work shops of peveral railroads, 
electrical machinery works, shirt waist 
factories, hosiery knitting mills, car wheel, 
electric lamp, oil tank, gas manufacturing 
machinery works, foundry and machine 
shops, piano and Drgaa factory, stave and 
bolt factory, rolling mills. Monthly payroll 
of local industries $750,000.00. Seat of Con- 
cordia College. Annual value of manu- 
factured products, $36,275,000.00. Bank 
clearings during year 1913, $65,002,707.54. 



JOURNAL-GAZETTE— Every morning in- 
cluding SUNDAY. Democratic. Established 
1882; Journal-Gazette Co., publishers. Sub- 
scription, $4.80 ; sworn average circulation 
for year ending May 1914, daily 26,200* Sun- 
day, 22,425*; 12 to 50 pages, 7 columns; 
length of columns, 21 in.; width, 2^4 in. 

Advertising rates, daily or Sunday, 6 cts. 
a line; 1,000 lines, 5 cts.; 2,000 lines, 4 
cts.; 3,000 lines, 3 cts. Full position, 25% 
additional. Reading notices, body type among 
pure reading, 50 cts. a count line; tele- 
graphic, 20 cts. per count line; 1,000 lines, 
15 cts. Classified, Ic. per word. 

See advertisement on page 500. 



NEWS — Every evening except Sunday. Re- 
publican. Established 1874. News Publishing 
Co., publishers. Subscription, $3; sworn aver- 
age circulation for six months ending June, 
1914, 12,844* net; 12 to 24 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. Can use matrices. 

Advertising rates, 3 cts. a line; on contract, 
flat, 2 cts. a line. Preferred position, 10, 25 
and 33%% extra. Reading notices, 15 cts. 
a count line; on contract, 500 lines or over, 
10 cts. a line. Classified, Ic. per word. 



SENTINEL — Every evening except Sunday. 
Democratic. Established 1860. _ E. A. K. 
Hackett, publisher. Subscription, $5 20; 
sworn average circulation for six months 
ending March 31, 1914, 11,894*; 12 to 32 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 25 cts. an inch. Preferred 
position, 5 cts. an inch extra. Classified, lea 
word (minimum charge, 15 cts.). Reading 
notices, 12 cts. per count lino; telegraphic 
readers, 20 cts. a line. 



GABT — Population 16,802. Is situated at the 
South end of Lake Michigan in the centre 
of the most raT^idly growing manufacturing 



82 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



region of the United States. Has 8 railroad 
lines and the second largest switch yard in 
the United States. The principal industries 
are steel, sheet and tin plate plants; bridge, 
cement, screw and bolt works, employing 
18,000 men on a monthly payroll of more 
than $1,000,000.00. Bank clearings dur- 
ing 1913, $19,803,568.30. 



TRIBUNE — Every evening except Sunday. 
Republican. Established 1907. Gary Tribune 
Co., publishers. Subscription, $3.60; claimed 
average circulation for six months prior to 
April, 1914, 4,106* net paid; 8 pages, 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Office, Tribune Build- 
ing. 

Advertising rates, 14 cts. an inch. First 
position 25% extra. Composition 5 cts. an 
in. additional. Readers, 10 cts. a line. Clas- 
sified, Ic. per word. 



GOSHEN — Population 8,514. 2 railroads. In 
center of fine farming community; has ex- 
cellent water power. Manufactures include 
flour, saw and rubber mills, iron works, 
pump, brush, furniture and sash factories. 



COOKING CLUB MAGAZINE — Monthly. 
Culinary. Established 1879. Cooking Club 
Publishing Co., publishers. Subscription, $1 ; 
claimed circulation for year 1913, exceeding 
35,500; 112 pages, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Forms close 15th 
preceding month. 

Advertising rates, agate, 30 cts. a line; full 
page, $60; % and V2 pages, pro rata. 

POULTRY POST — Monthly. Poultry. Estab- 
lished 1908. Post Publishing Co., publishers. 
Subscription, 25 cts.; claimed average circu- 
lation for 1913, 40,000; 16 to 64 pages. 3 
columns; length of columns, 10 in.; width, 
2Vs in. Forms close 15th preceding month. 

Advertising rates, $2.38 an inch; 12 in., 
$2.24; 36 in., $2.10; 72 in., $1.96; 120 or 
more in., $1.82 an inch. Classified, 4 cts. a 
word. 



INDIANA 



Sunday. Established 1806. Lake County 
Printing and Publishing Co., publishers. 
Subscription. $3 ; claimed average circulation 
for six months prior to April, 1914, 10,756* 
net paid; 8 to 32 pages, 7 columns; length 
of columns, 23 in.; width, 2% in. Can use 
matrices. 

Advertising rates. 37 cts. an inch. Pre- 
ferred position, 15% extra. Classified, Ic. 
a word. Reading notices, 12 cts. a line, 500 
lines, or more 10 cts. a line. 



HAMMOND — Population 20,925. 20 miles 
from Chicago, on Lake Michigan and the 
Grand Calumet River, also 21 railroads and 
3 interurban lines over which there are 140 
passenger trains a day. In Hammond and 
vicinity there are extensive iron and steel 
foundries; cake plants; passenger and 
freight car works; glucose, glue and other 
grain product factories; and there are also 
conduit, tile, underwear, piano, potato ma- 
chinery and surgical instrument factories; 
brewery; jjickle, bolt, nut, screw, chemical, 
knitting, chain, belting and hose works; 
sheet and tin plate, steel and wire and flour- 
ing mills; iron and steel foundries; packing 
houses; grain elevator; book bindery. 



LAKE COUNTY TIMES — Every evening 
except Sunday. Also Gary, East Chicago and 
Ind. Harbor TIMES. Every evening except 



HUNTINGTON — Population 10,272. 3 rail- 
roads, and traction system. Especially 
strong as a farming center and important 
horse market. Industries inchide heading 
and nail factories, flour mills, stave and 
steam shovel works, shoe and knitting 
factories, planing and saw mills, furnace 
and stove foundry, railroad repair shops 
and lime manufacture; also a number of 
grain elevators. Seat of Central College. 



FARMERS' GUIDE — Every Saturday. Agri- 
cultural. Live Stock. Established 1889. Guide 
Publishing Co., publishers. Subscription, $1; 
detailed average circulation for' first six 
months 1914, 80,236*; 20 to 48 pages, 4 
columns; length of columns, 14 in.; width, 
2 Vs in. Forms close Saturday preceding. 

Advertising rates, agate, 40 cts. a line, 
flat. For combination rates, see Associated 
Farm Papers, Chicago, 111. 



HERALD — Every evening except Sunday. 
Independent Republican. Established 1848. 
Walter H. Ball, publisher. Subscription $5; 
sworn average circulation for six months 
prior to April, 1914, 4,675; 8 to 12 pages, 
7 columns; length of columns, 21 in.; width, 
2% in.. Can use matrices. 

Advertising rates, 15 cts. an inch. Composi- 
tion, 5 cts. an inch, additional. Preferred 
j)ositions, 25% extra. Readers, 10 cts. a 
line. Classified, V2C. per word. 



OUR SUNDAY VISITOR — Every Sunday. 
Catholic. Established 1912. Catholic Pub- 
lishing Co., publishers. Subscription, 50 cts. ; 
sworn claimed average circulation for three 
months ending March 2, 1914, 232,824* net 
paid; 4 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rate, agate, 75 cts. a line, flat. 



INDIANAPOLIS — Population 233,650, 17 
railroad,';, 12 electric interurban lines. Dis- 
tributing center for a very large area. 
Vast trade in pork packing houses and 
stock yards business generally. Manufac- 
tures include 10 automobile factories, mal- 
leable iron and agricultural implement 
works, foundries, machine shops, railroad 
cars, sewing machines, upholstery and fur- 
niture, glass, cotton and woolen goods, 
pianos and organs. State House, State 
Library and State Asylums for Deaf, Dumb, 
Blind and Insane located here. Fort Ben- 
jamin Harrison, one of the largest United 



NELSON CHESMAN & CO.'S RATE BOOK. 



83 



INDIANA 



States army posts in the country is also 
located near here. Annual value of manu- 
factured products, $1,500,250,000.00. Bank 
clearings during year 1913, $432,452,- 
386.27. 

ASSOCIATED ADVERTISING — Monthly 
(1st). Advertising. Established 1909. Associ- 
ated Advertising Clubs of America, publishers. 
Subscription, $1 ; claimed average circula- 
tion for year 1913, 10,200; 70 pages, 2 col- 
umns ; length of columns, 8 in. ; width, 2 ^^ 
in. Can use matrices. Forms close 10th pre- 
ceding month. Office 141 West Maryland 
Street. 

Advertising rates, full page, $50; % or Vi 
page, pro rata. Special positions and cover 
pages upon application. 

BARRELS & BOTTLES — Monthly (1st.) 
Liquor and Pure Food. Established 1900. 
Barrels and Bottles publishing Co., publishers. 
Subscription, $1; circulation — not given by 
publisher; 16 pages, 3 columns; length of 
columns, 13 ^■i in., width, 2% in. Can not 
use matrices. Forms close, 20th of month 
preceding. 

Advertising rates, $2 an inch, with 20% 
discount on yearly contract. 



BRICKLAYER, MASON AND PLASTERER 
— Monthly (1st). Labor. Established 1898. 
Bricklayers, Masons and Plasterers' Interna- 
tional Union, publishers. Subscription, 75 
cts. ; claimed circulation for year 1913, 53,- 
000; 24 pages and cover; 2 columns; length 
of columns, 8 in.; width, 3% in. Forms close 
15th of month preceding. Office, University 
Park Building. 

Advertising rates, agate, 40 cts. a line; per 
inch, $5.50; 2 in., $11; Va page (21/2 in-). 
$13.50; 3 in., $16.20; 4 in., $21.50; Vi page, 
$25; % page, $47.50; one page, $92, discount 
on time contracts. 



BRIDGEMEN'S MAGAZINE — Monthly 

(15th). Building Trade. Established 1901. 
International Association of Structural Iron 
Workers, publisliers. Subscription, $1 ; 
circulation — not given by publisher: 64 pages, 
2 columns; length of columns, 8 in.; width, 
14 ems. Forms close 25th preceding month. 
Can use matrices. Office, ,4merican Central 
Life Building. 

Advertising rates, agate, 20 cts. a line; per 
inch, $2.50; Vs page, one time, $4.50: V4, 
page, $8.50; V2 page, $16; one page, $30. 



CARPENTER — Monthly. Labor. Estab- 
lished 1881. United Brotherhood of Carpen- 
ters and Joiners of America, publishers. Sub- 
scription, $1 ; claimed average circulation for 
year 1913, 8,000; 60 pages, 2 columns;' 
length of columns, 8 V2 in.; width, 2^ in. 
Forms close 25th preceding month. Can use 
matrices. Office, Carpenter Building. 

Advertising rates on application. 



CATHOLIC 
ery Friday. 



COLUMBIAN RECORD — Ev- 
Catholic. Established 1882. 



INDIANA 



Jas. T. Carroll, editor and publisher. Sub- 
scription, $2; sworn circulation for vear 
1913, 7,400*; 8 to 10 pages, 7 "col- 
umns; length of columns, 21 in.; width, 2% 
in. Can use matrices. 

Advertising rates, 74 cts. an inch, with 
discount 5, 10, 15 or 20% on 10, 50. 200 
or 500 in. space. 



CHRONICLE— Monthly. Fraternal (K. & 
L. ofH.). Established 1888. Supreme Lodge 
Knights and Ladies of Honor, publishers. 
Subscription, 50 cents; claimed circulation for 
year 1913, 70,000; 16 pages. 3 columns; 
length of columns, 10 in.; width, 2% in 
Forms close 22nd preceding month. Office, 
Knights and Ladies of Honor Temple. 

Advertising rates, agate, 30 cts. a line. 



CLAY WORKER— Monthly (20th). Trade. 
Established 1884. T. A. Randall & Co., 
publishers. Subscription, $2; claimed circu- 
lation for year 1913, 5,000; 100 pages, 3 
columns; length of columns, 10 in., width 
214 in. Office, 211-215 Hudson Street. 

Advertising rates, $2.50 an inch; Va page, 
$12; 1/4 page, $20; % page, $25; 1/2 page, 
$35; % page, $45; one page, $60; reading 
notices, 40 cts. a line. 



COMMERCIAL • — • Every morning except 
Sunday. Financial. Legal, Contractors. 

Established 1895. Central City Publishing 
Co., publishers. Subscription, $5; claimed 
circulation for year 1913, 5,000; 4 pages, 6 
columns; length of columns, 19 V^ in.; width, 
2% in. Office, American Central Life Build- 
ing. 

Advertising rates, agate, 4 cts. a line; 1,000 
lines within one vear, 3 cts. a line; 5,000 
lines, 21/2 cts.; 10,000 lines, 2 cts. Pre- 
ferred position, 10% extra. Classified, 5 cts. 
a line. Reading notices, 25 cts. per count 
line. 



EDUCATOR .JOURNAL — Monthly (1st). 
Educational. Established 1856. The Educa- 
tor Journal Co., publishers. Subscription, $1; 
claimed average circulation for year 1913. 
7,000; 72 pages; 2 columns, length of col- 
umns, TV2 in.; width, 2 1/^ in. Can use ma- 
trices. Forms close 15th preceding month. 
Office, 403 Newton Claypool Building. 

Advertising rates, $1.80 an in.; % page, 
$6.75; 1/2 page, $12; full page, $21, with 
discounts on six or more insertions. 



FREEMAN — Every Saturday. Afro-Amer- 
ican. Established 1888. Geo. L. Knox, pub- 
lisher. Subscription, $1.50; claimed average 
circulation for year 1913, 40,000; 8 pages, 
7 columns; length of columns, 22 in.; width, 
21/6 in. Can use matrices. Office, 220 W. 
Vermont Street. 

Advertising rates, agate, 5 cts. a line; next 
reading, 7 cts. Reading notices, 10 cts. a line. 



INDIANA CATHOLIC — Every Friday. 
Catholic — Non-partisan. Establihsed 1910. In- 



84 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



diana Catholic Printing and Publishing Co., 
publishers. Subscription, $1.50; claimed aver- 
age circulation for year ending May 1914, 
12,275*; 8 pages, 7 columns; length of col- 
umns, 21% in.; width, 2% in. Can use ma- 
trices. Office, 800 Wulsin Bldg. 

Advertising rates, 65 cts. an inch, with dis- 
counts for time. 



INDIANA FARMER — Every Saturday. Ag- 
ricultural. Established 1845. Indiana Farm- 
er Co., publishers. Subscription, 60 cts.; 
sworn detailed average circulation made un- 
der date of Oct. 2, 1913, 56,081*; 16 to 40 
pages, 4 columns; length of columns, 14 in.; 
width, 2% in. Office, 30i^-3ti% N. Delaware 
Street. 

Advertising rates, agate, 25 cts. per line, 
flat. Reading notices, leaded agate, 40 cts. 
per count line. Classified (minimum 50 cts.) 
4 cts., flat, per word. 



INDIANA TIMES — Every evening except 
Sunday. Independent. Established 1888. W. 
D. Boyce Co., publishers. Subscription, 
$3.60; sworn average circulation for six 
months prior to July 1, 1914, 51.097* net; 
12 to 16 pages; 7 columns; length of col- 
umns, 21 in.; width, 2^^ in. Can use matrices. 
Office, 20-36 E. Georgia Street. 

Advertising rates, agate, 6 cts. a line; next 
reading (minimum, 42 lines), 6% cts.; full 
position, 7 cts. a line, flat. Effective Jan. 15, 
1915, 8, 8% or 9 cts. a line. Reading notices, 
40 cts. per count line, flat. Classified, Ic. a 
word. 

See advertisement on page 442. 



INLAND POULTRY JOURNAL — Monthly. 
Poultry. Established 1895. Inland Poultry 
Journal Co. (Inc.), publishers. Subscription, 
50 cts;claimed average circulation for year 
1913, 40,000; 48 to 100 or more pages; 3 col- 
umns; length of columns, 10 in.: width, 2i/o in. 
Forms close 20th of preceding month. 

Advertising rates, up to nine in., for less 
than one year (minimum V2 in.), $4 an inch; 
all over nine in., one year, $3.25 an inch; 3 
to 6 in., $3; 6 in., $2.00; 10 in., $2.35; V2 
page. $2.25 ;_ 1 page, $2.05 an inch per time. 
Reading notices, 25 cts. a line. 



JERSEY BULLETIN AND DAIRY WORLD 
— Every Wednesday. Dairy. Established 
1883. Jersey Bulletin Publishing Co., pub- 
lishers. Subscription, $1 ; detailed average 
circulation for year 1913, 13,164*: 36 to 60 
pages, 3 columns; length of columns, 10 in.; 
width, 214 in. Office, 238 South Meridian 
Street. 

Advertising rates, 25 cts. a line; 100 lines, 
20 cts; 200 lines, 18 cts; 300 lines, 16 cts.; 
400 lines, 14 cts.; 500 lines, 10 cts.; 1,000 
lines, 8 cts.; 2,000 lines, 7 cts.; 6,000 lines, 
6cts.; 10,000 lines, 5 cts. a line. 



JOURNEYMAN BARBER — Monthly (1st). 
Labor. Established 1893. Journeyman Bar- 



INDIANA 



bers International Union, publishers. Sub- 
scription, 60 cts. ; circulation — not given by 
publisher; 00 pages, 2 columns, length of col- 
unms, 8 in.; width, 2% in. Can not use 
matrices. Forms close 20th of month pre- 
ceding. Office, 21 to 23 East North Street. 

Advertising rates, 28 cts. a line; full page, 
(224 lines), $40; V2 page, $22; 14 page, 
$12; i/s page, $7. 



LEDGER — Every Saturday. Afro-American 
Independent. Established 1913. J. D. Howard, 
Editor and publisher. Subscription $1.50. 
Claimed average circulation for six months 
ending June, 1914, 22,000. 8 pages, 7 col- 
umns, length of columns 22% in.; width 2% 
in. Can use matrices. Office 405 Muskingum 
Street. 

Advertising rates 3 cts. a line. 

See advertisement on page 488. 



LOCOMOTIVE FIREMEN'S AND EN- 
GINEERS' MAGAZINE — Monthly. Railway, 
Technical and Fraternal. Established 1876. 
Brotherhood of Locomotive Firemen and En- 
ginemen, publishers. Subscription, $1.50; 
claimed average circulation for 1913, 88,000; 
176 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 15th preced- 
ing month. Office, Hume-Mansur Bldg. 

Advertising rates, agate, 45 cts. a line; full 
page, (224 lines), $80; V2 or Vi page pro 
rata; second or third cover, $90; fourth cover, 
$100. 



MUNICIPAL ENGINEERING — Monthly. 
Municipal. Established 1890. Engineering 
Publishing Co., publishers. Subscription, $2 ; 
claimed average circulation for year 1913, 6,- 
731 net; 212 pages, 2 columns; length of 
columns, 8 in.; width, 2% in. 

Advertising rates, % page, one time, $15; 
Vi page, $25; % page, $40; one page, $70. 
Discount on 3 months and longer. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1869. Delavan Smith, 
publisher. Subscription, $5 ; sworn average 
circulation for year 1913, 107,327* net; 12 to 
32 pages, 8 columns; length of columns, 21 6/7 
in.; width, 2% in. Can use matrices. Office, 
28-30 W. Washington Street. 

Advertising rates, agate (minimum, 10 
lines), 12 cts. per line, flat. Preferred posi- 
tions, full (minimum, 42 lines), 2 cts.; sec- 
ond, 1% cts.; special page, Ic. a line, flat, 
extra. Double column ads must not measure 
less than 7 lines deep; three columns, 35 
lines; four columns, 75 lines; five columns, 
100 lines; six columns, 125 lines; seven col- 
umns, 140 lines; eight columns, 150 lines 
deep. Classified, 9 cts. a line; displayed in 
outline type, limit, 36 iioint, 10 cts. a line. 
Reading notices, 25 cts. a line; 500 lines, 20 
cts.; preceded by pure reading, the word 
"Advertisement" to follow, 50 cts. a line; 
500 lines, 40 cts. a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



85 



INDIANA 



SHAFFER GROUP— 

See advertisement on page 441. 



SPOTTVOGEL — Every Sunday (Sunday 
issue of Daily Telegraph and Tribuene). 
German. Independent. Gutenberg Company, 
publishers. Subscription, $2; claimed average 
circulation for year 1913, 11,979; 16 to_ 24 
pages, 7 columns; length of columns, 20 in.; 
width, 2V(> in. Can use matrices. Office, 217- 
219 East Pearl Street. 

Advertising rates, from 5 cts. per agate 
line; 1,000 lines, d^/^ cts.; 2,500 lines, 4 cts.; 
5,000 lines, 3 V^ cts.; 10,000 lines, 8 cts. 
Reading notices, 15 cts. a line; black face 
type, 20 cts. a line. Classified, Ic. a word. 



STAR — Every morning including SUN- 
DAY. Independent. Established 1903. Star 
Publishing Co., publishers. Subscription 15 
cts. per week; Sunday only, 5 cts.; daily only, 
10 cts.; sworn detailed average circulation for 
year ending March 31, 1914, daily, 81,360*; 
Sunday, 84,197*; daily, 14 pages; Sunday, 58 
to 80 pages, 7 columns; length of columns, 
21% in.; width, 2^/8 in. Can use matrices. 
Office, Star Building. 

Advertising rates, agate, 10 cts. a line, flat. 
Preferred positions, 15 and 25% extra. Read- 
ing notices, with cut-off rule, 35 cts. a count 
line. Classified, Ic. a word or 6 cts. a line. 
Combination rate, STAR LEAGUE, embracing 
Indianapolis Star, Muncie Star and Terre 
Haute Star, 15 cts. a line, equal space to be 
used within one year. Reading notices, 70 cts. 
a count line. Classified 12 cts. a line. 

See advertisement on pages 426 and 441. 



STAR LEAGUE— 

See advertisement on page 426. 



SWINE BREEDERS JOURNAL — Semi- 
monthly (1st and 15th). Stock. Established 
1881. Morris Printing Co., publishers. Sub- 
scription, 50 cts.; circulation — not given by 
publisher; 20 pages, 3 columns; length of col- 
umns, 10 in.; width, 14 ems. Can use matrices. 
Office. 939-941 South Illinois Street. 

Advertising rates, full page, $75; V2 page, 
$50; % page, $35; 14 page, $25 with dis- 
counts on 2, 6, 12 or 24 time contracts. 



TELEGRAPH AND TRIBUENE — Every 
evening except Sunday. German. Independ- 
ent. Established. 1865. Gutenberg Co., pub- 
lishers. Subscription, $4.50; claimed circula- 
tion for year 1913, 10,825; 8 pages, 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Office, 217-219 East 
Pearl Street. 

Advertising rates, 5 cts. per agate line; 1,- 
000 lines, within one year, 4% cts.; 2,500 
lines, 4 cts.; 5,000 lines, 31/2 cts.; 10,000 
lines, 3 cts. a line. Reading notices, 15 cts. a 
line; black face type, 20 cts. a line. Classified, 
Ic. a word. 



INDIANA 



TYPOGRAPHICAL JOURNAL — Monthly 
(5th). Labor. Established 1889. J. W. Hays, 
editor and publisher. Subscription, $1; 
claimed average circulation for year 1913, 
51,000; 144 pages, 2 columns, length of 
columns, 8 in.; width, 2% in. Can use ma- 
trices. Forms close 15th of month preced- 
ing. Office, 640-48 Newton Claypool Bldg. 

Advertising rates, upon application. 



UNITED MINE WORKERS' JOURNAL — 
Every Thursday. Official organ of the United 
Mine Workers of America. Established 1890. 
Subscription, $1 ; sworn average circulation 
for year 1913, 27,000; 6 columns; length of 
columns, 19% in.; width, 2^4 in. Office, State 
Life Building. 

Advertising rates upon application. 



UP-TO-DATE FARMIN(3 — Semi-Monthly. 
1st and 15th.) Established 1898. Equity Pub- 
lishing Co. (Inc.) publishers. Subscription, 50 
cts. ; guaranteed average circulation for year, 
April 1, 1914, to 1915, exceeding 209,000; 24 
to 40 pages, 4 columns; length of columns, 
12% in.; width, 2%, in. Forms close 10 days 
in advance. Office, 227 West Washington 
Street. 

Advertising rates, 75 cts. a line; preferred 
position, 10% extra; full page (700 lines), 
$400. Classified, 50 cts. a line. 

See advertisement on page 445. 



WESTERN HORSEMAN — Every Wednes- 
day. Trotting horse. Established 1877. The 
Western Horseman Co., publishers. Subscrip- 
tion, $2; claimed average circulation for year 
1913, 16,558; 24 to 40 pages, 4 columns; 
length of columns, 13 in.; width, 21/4 in. 
Office, Law Building. 

Advertising rates, 1 inch, one time, $2.50; 
one month, $7.80; three months, $20.00; six 
months, $32.00 ; one year, $52. Larger space 
at reduced rates. 



WOOD WORKER — Monthly (15th). Wood 
working. Established 1882. The S. H. Smith 
Company, publishers. Subscription, $1. Claimed 
average circulation for 1913, 10,015; 92 
pages, 2 columns; length of columns, 10 in.; 
width, 3% in. Can not use matrices. Forms 
close 1st. Office, 222 E. Ohio Street. 

Advertising rates upon application. 



KOKOMO — Population 17.010. Located in 
a farming, grazing and lumbering district; 
54 miles North of Indianapolis on three 
railways. Natural gas wells in vicinity. 
Principal indiistries are: Woodworking 
factories, potteries, rubber and glass works, 
flour, paper and pulp mills. Annual value 
of manufactured products, $18,058,179.10. 
Bank deposits during 1913, $3,518,533.43. 



TRIBUNE — Everv evening except Sunday. 
Republican. Established 1883. John Arthur 
Kautz, editor and publisher. Subscription, 



86 



NELSON CH"ESMAN & CO.'S RATE BOOK. 



INDIANA 



$3 ; sworn average circulation for year ending 
July 1, 1914, 5,569*; 8 pages, 7 columns, 
length of columns, 21 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 15 cts. an inch. Com- 
position, 5 cts. an inch additional. Readers, 
5 cts. a line; black face type counts double. 
Classified, Ic. per word. 



LArAYETTE — Population 20,081 (with "West 
Lafayette, 23,948). On Wabash River, 3 
traction lines and 4 railroads. A most im- 
portant grain market and located in an 
excellent grain raising district. Industries 
include electrical appliances, pork packing 
houses, foundaries, wagon works, lumber 
mills, carpet, soap, wire goods, printers 
folder and safe factories; automobile gear 
works; flour mills; brick yards; breweries; 
grain elevators; and railroad shops. Seat of 
Purdue University. Annual value of Manu- 
factured products, $6,000,000.00". Bank de- 
posits, during 1913, $13,000,000.00. 



COTJRIER — Every evening, except Sunday. 
Republican. Established 1849. M. M. Mayer- 
stein, publisher. Subscription, $5.20; sworn 
average circulation for six months prior to 
April, 1914, 5,482* net paid; 8 to 12 pages, 
7 columns; length of columns, 20 in.; width, 
2 l^ in. Can use matrices. 

Advertising rates, agate, 16 cts. an inch, 
flat. Position, 10 and 25% extra. Classified, 
Ic. a word. 



JOURNAL — Every morning except Sunday, 
and TIMES, Sunday morning. Republican. 
Established 1829. Journal-Times Co., pub- 
lishers. Subscription, daily, $5.20; sworn de- 
tailed average circulation for six months end- 
ing March 31, 1914, daily 9,320* net paid; 
Sunday Times, 5,000*; (Friday edition is 
also the weekly); daily, 10 and 12 pages; 
Friday, 16 to 20 pages; Sunday 24 pages; all 
editions 7 columns; length of columns, 22 in.; 
width, 2% in. Can use matrices. 

Advertising rates, agate, either edition, 21 
cts. an inch, flat. Preferred position, 15 and 
25% extra. Classified, Ic. a word. 



PAINTER AND DECORATOR — Monthly, 
liabor. Established 1886. Brotherhood of 
Painters, Decorators and Paper Hangers of 
America, publishers. Subscription, $1; circu- 
lation — not given by publisher; 64 pages. 2 
columns; length of columns, 8 in.; width, 
21/2 in. 

Advertising rates, -^ page, one time, $10; 
% page, $15; V4, page, $25; V2 page, $40; 
one page, $70. Further rates on application. 



TIMES — Sunday edition of Journal which 
see. 



LOGANSPOBT — Population 19,050. Located 
"on the banks of the "Wabash" (River). 
3 railway systems and 3 traction lines. 88 



INDIANA 



factories including those manufacturing 
motors, furniture, electric irons, underwear, 
rugs, overalls, harness, water wheels, elec- 
tric car trucks, castings, machinery, paper, 
woolen goods, barrels, etc. An important 
shipping point for grain, pork and lumber. 
Seat of Northern Indiana Hospital for the 
Insane. Annual income from the various 
enterprises, $3,500,000.00. 



JOURNAL-TRIBUNE — Every morning ex- 
cept Monday. Republican. Established 1875 
— 1907. Journal-Tribune Co., publishers 
Subscription, $3.50 ; sworn average circula 
tion for six months ending Mar. 31, 1914, 6, 
110* net paid; 10 to 12 pages, 7 columns 
length of columns, 19% in- 1 width, 2^4 in- 
Can use matrices. Office, 530 Broadway. 

Advertising rates, 15 cts. an inch, flat. 
Full position (minimum 4 in.), 25% addi- 
tional. Readers, brevier, 7 ^^ cts. a line. 



PHAROS-REPORTER — Every evening ex- 
cept Sunday. Independant. Established 1889. 
Reporter Publishing Co. (Inc.), publishers. 
Subscription, daily, $3 ; sworn average circu- 
lation for six months ending March 31, 1914, 
5,240* net paid; 10 to 20 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 
Can use matrices. Office 525 Broadway. 

Advertising rates, 25 cts. an inch; on con- 
tract of 101 or more in.; 15 cts. an inch, 
next to reading matter, 17 cts.; full position, 
19 cts. an in. Plain readers, 10 cts. a line; 
telegraphic readers, 15 cts. a line. Classified, 
Ic. per word. 



MARION — Population 19,359. 4 railroads 
with interurban connections North, South, 
East and West. Fine farming and fruit rais- 
ing district. Natural gas and oil in vicinity. 
Manufactures include malleable iron, mo- 
tor and glass works, rolling mills, rail- 
way appliances and car factories. A Nation- 
al Military Home located here. Bank clear- 
ings during 1913, $23,000,000.00. 



CHRONICLE — Every evening, except Sun- 
day. Republican. Established 1865. The 
Chronicle Publishing Co., publishers. Sub- 
scription, $5.20; sworn average circulation 
for year ending March 31, 1914,7,940*; 
8 to 16 pages, 7 columns; length of columns, 
22 in.; width, 2% in. Can use matrices. 

Advertising rates, 20 cts. an inch; full posi- 
tion (minimum 3 in.), 15% extra. Reading 
notices, 5 cts. a line. Classified, Ic. per 
word. 



LEADER-TRIBUNE — Every morning, ex- 
cept Monday, including SUNDAY. Demo- 
cratic. Established 1870. Marion Leader 
Co. (Inc.), publishers. Subscription, $5.20; 
sworn average circulation for year 1913, daily, 
8,875* net paid; Sunday, 9,035* net paid; 8 
to 16 pages, 7 columns; length of col- 
umns, 21^4 in-; width, 2% in. Can use ma- 
trices. 



I 



NELSON CHESMAN & CO.'S RATE BOOK. 

INDIANA 



87 



INDIANA 



Advertising rates. 20 cts. an inch, flat; 
preferred position, 15% extra. Classified, Ic. 
a word. Reading notices, 5 cts. per count line. 

See advertisement on page 485. 



TEACHERS' JOURNAL — Monthly. Educa- 
tional. Established 1900. Teachers' Journal 
Co., publishers. Subscription, $1; claimed 
average circulation for year 1913, 7,000; 72 
pages, 2 columns; length of columns, 7 in.; 
width, 2% in. 

Advertising rates, $1.40 an inch; Vs page, 
one time, $2.50; i/4 page, $5; V2 page, $8.50; 
one page, $16. 



MUNCIE — Population 24,005. Located in the 
midst of a rich agricultural territory on 
White River, 6 steam railroads and 5 inter- 
urban lines. Seat of Muncie Normal Insti- 
tute. Manufactures include^ malleable iron, 
glass works, woodworking institutions and 
automobile and piano factory and foundries. 



PRESS — Every evening except Sunday. In- 
dependent. Established 1886. Press Publish- 
ing Co., publishers. Sworn average circula- 
tion for six months prior to April, 1914. 
9,120* net paid; 10 to 16 pages, 7 columns; 
length of columns, 21 Vi in.; width, 2% in. 
Can use matrices. 

Advertising rates, 21 cts. an inch; position, 
15 and 25% additional. Reading notices, 10 
cts. a line; second and subsequent insertions, 
5 cts. a line. Classified, Ic. a word. 



SHAFFER GROUP — 

See advertisement on page 441, 



STAR — Every morning including SUNDAY. 
Progressive. Established 1899. Star Publish- 
ing Co., publishers. Subscription, daily, $5; 
Sunday only, $2,50; sworn detailed average 
circulation for six months ending June, 1914, 
21,137* net; daily, 8 to 16 pages; Sunday, 
32 pages, 7 columns; length of columns, 20 
in.: width, 2% in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 4 
cts. a line. Preferred positions, 15 and 25% 
extra. Classified, Ic, a word, or 6 cts. a line. 
Reading notices, with cut-off rule, 25 cts. a 
count line, flat, or combination rate. STAR 
LEAGUE, embracing Indianapolis Star. Mun- 
cie Star, and Terre Haute Star, see Star, In- 
dianapolis, Ind, 

See advertisement on pages 426 and 441, 



STAR LEAGUE — 

See advertisement on page 426, 



NOTRE DAME — Population 596. On Michigan 
Central Railroad, 2 miles from South Bend, 
Seat of University of Notre Dame and St. 
Mary's Academy. 



AVE MARIA — Every Saturday. Roman 
Catholic. Established 1865. Rev. Daniel E. 
Hudson, C. S. C, publisher. Subscription, $2; 



sworn detailed average circulation for last 
six months 1913, 28,075*; 36 pages, 2 col- 
umns; length of columns, 8 2/7 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 20 cts. a line; Vi 
page, $11.60; V2 page, $23.20; one page, 
$46.40; discounts, 3 months, 10%; 6 months, 
15%; 9 months, 20%; 12 months, 25%. 



RICHMOND — Population 22,324. 3 railroads. 
In the center of and distributing point of 
fine farming section. Very large manu- 
factures of threshing machines, engines and 
boilers, farm implements, ventilating ma- 
chinery, caskets, coifins, undertakers' sup- 
plies, roller skates, pianos, church and 
school furniture, flour mills, lawn mowers; 
natural gas in immediate vicinity. Seat of 
Earlham College and State Insane Asylum 
located here. Annual value of manufactured 
products, $3,500,000.00. Bank clearings 
during year 1913, estimated $27,000,000.00. 



AMERICAN FRIEND — Every Thursday. 
Religious. Friends. Established 1894. Friends 
Publication Board, publishers. Subscription, 
$1.50; claimed average circulation for year 
1913, 5,000; 16 pages, 3 columns; length of 
columns, 9% in.; width, 2% in. 

Advertising rates, agate, 8 cts. a line, with 
discount for time or space. 



ITEM — Every evening except Sunday. In- 
dependent. Established 1878. Item News- 
paper Co., publishers. Subscription, $5; sworn 
average circulation for si.x months prior to 
April, 1914, 5,443* net; 8 to 16 pages, 7 
columns; length of columns, 22 in.; width, 
2 Vs in. Can use matrices. 

Advertising rates, 15 cts. an inch; full posi- 
tion, 17 cts. an inch. Reading notices, 10 
cts. per count line. 



PALLADIUM AND SUN-TEIiEGRAM — 
Every evening except Sunday. Independent 
Progressive. Established 1831. Palladium 
Printing Co., publishers. Subscription, daily 
and Sunday, $5 ; sworn average circulation for 
nine months ending April 30, 1914, daily, 8,- 
957* net; 8 to 12 pages, 7 columns; length 
of columns, 32 in.; width 2Ve in. Can use 
matrices. 

Advertising rates, 19 cts. an inch, flat; full 
position, 21 cts. Reading notices, 10 cts. a 
line; 500 lines on yearly contract, 8 cts.; 
1,000 lines or more, 5 cts. a line. Classified, 
Ic. a word, %c, per word for subsequent in- 
sertions. 



SOUTH BEND — Population 53,684. On St. 
Joseph River and 7 railroads. A most im- 
portant manufacturing center including the 
largest wagon, plow, clover huller and sew- 
ing machine case factories in the country, 
farming implement, plow, steel range, toy 
and shirt factories; woolen, paper and flour 
mills; sewing machine fixtures, chairs, 



6 



88 



NELSON CHBSMAN & CO.'S RATE BOOK. 



INDIANA 



bricks, etc. Annual value of manufactured 
products, $42,000,000,00. Bank clearings 
during vear 1913, $76,500,000.00. 



EAGLE MAGAZINE — Monthly (5th to 
15th). Fraternal. Established 1913. The Fra- 
ternal Order of Eagles, publishers. Subscrip- 
tion. 20 cts. ; detailed average circulation 
July 1, 1914, 383,571*; 28 to 64 pages, 3 
columns; length of columns, 10 in.; width, 
2Ve in. Can use matrices. Forms close 25th 
of month preceding. Office, 310-14 Dean Build- 
ing. 

Advertising rates, agate, $1.25 a line; full 
page (420 lines), $500; back cover (two 
colors) $600. 



NEWS-TIMES — Every morning, including 
SUNDAY and every evening except Sunday, 
Democratic. News-times Printing Co., pub- 
lishers. Subscription, $5 lor each paper; 
sworn average circulation for six months end- 
ing March 31, 1914, 15,844* net paid; 12 
to 34 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 2V2 cts. a line, flat, 
for both editions; full position, 3 cts. per line. 
Reading notices, 12 cts. per count line, flat. 
Classified (25 cts. minimum), 5 cts. per line, 
flat. 



INDIANA 



TRIBUNE — Every evening except Sunday. 
Independent Republican. Established 1873. 
Tribune Printing Co., publishers. Subscrip- 
tion, $6; sworn detailed average circulation 
for year 1913, 14,363*; 12 to 24 pages, 7 
columns; length of columns, 21% in.; width, 
2Ve in. Can use matrices. 

Advertising rates, daily, agate, 2 cts. a line, 
flat; next reading, 2% cts.; full position 2% 
cts. a line. Classified, Ic. a word. Reading 
notices, 10 cts. a line. 



WESTERN UNDERTAKER — Monthly. 
Trade. Established 1879. Herbert S. Fassett, 
publisher. Subscription, $1 ; claimed circula- 
tion for year 1913, 5,300; 48 pages or more, 
2 columns; length of columns, 10 in.; width, 
31/3 in. 

Advertising rates on application. 



SPENCER — Population 2,150. On Vandalia 
R. R. Located in farming section. In- 
dustries include staves, flour, lumber, brick, 
tile and bottle works, coal mines and stone 
quarries. 



FARM LIFE AND AGRICULTURAL 
EPITOMIST — Monthly. Agricultural. Estab- 
lished 1881. The Epitomist Publishing Co. 
(Tncorp.), publishers. Subscription, 25 cts.; 
guaranteed circulation for 1914, 300,000*; 24 
to 48 pages, 4 columns; length of columns, 
13% in.; width, 2 1/4 in. Can use matrices. 
Forms close 20th of preceding month. 



Advertising rates, agate, $1.50 a line, flat; 
full page, $750. Readers, $2.50 a count line. 
See advertisement on page 452. 



VEGETABLE GROWER. See Chicago, 111. 



TERRE HAUTE — Population 58,157. On 
Wabash River, 7 railroads and 4 interurban 
lines. Shipping point for large trade in 
flour, and grain. Oil wells and coal mines 
in vicinity. Industries include glass, brick, 
pipe, enameling, malleable iron and tool 
works; rolling mills and blast furnaces. 
Flour, hominy mills, breweries, distilleries 
and car and carriage; mining machinery and 
casket factories. Seat of State Normal 
School and Polytechnic Institute, also St. 
Mary's and Polyterhnie Institute, which is 
near the city. Annual value of manufactured 
products, $32,000,000.00. Bank clearings 
during year 1913, $58,000,000.00. 



POST — Every evening except Sunday. In- 
dependent. Established 1906. Terre Haute 
Post Co., publishers. Subscription, $3; sworn 
average circulation for six months prior to 
.\pril 1914, 7,625* net paid; 8 to 12 pages, 
7 columns; length of columns, 19% to 22 in.; 
width, 2 in. Can use matrices. 

Advertising rates, agate, 2 cts. a line; full 
position, 2Vz cts. a line; 2,500 lines, within 
one year, 1% cts.; full position, 2 >4 cts.; 
5,000 lines, or not less than 6 in. per week 
for 52 weeks, 1% cts. a line; full position, 
2 cts. a line. Resorts, publishers, schools or 
colleges, 1% cts. a line. Classified, %c. per 
•word. Reading notices, 10 cts. a line. 



SHAFFER GROUP — 

See advertisement on page 441. 



STAR — Every morning including SUNDAY. 
Independent. Established 1903. Star Publish- 
ing Co., publishers. Subscription, daily, $2.50; 
Sundav, $2.50; sworn detailed average circu- 
lation 'for vear 1913. daily. 21.939* net paid; 
Sunday, 16,827* net paid; daily, 10 to 20 
l)ages: Sunday, 32 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate. 3 cts. a line, flat. 
Preferred position. 15 and 25% extra. Clas- 
sified. 6 cts. per line. Reading notices, with 
cut-off rule, 20 cts. a count line. See Indiana- 
polis, Ind., Star for combination rate. Star 
League, embracing Indianapolis Star, Muncie 
Star and Terre Haute Star. 

See advertisement on pages 426 and 441. 



STAR LEAGUE — 

See advertisement on page 426. 



TRIBUNE — Everv evening except Sunday 
and SUNDAY MORNING. Independent. Es- 
tablished, daily, 1894. A. C. Keifer, pub- 
lisher. Subscription, daily and Sunday, $5.20; 



NELSON CHESMAN & CO.'S RATE BOOK. 



89 



INDIANA 



sworn detailed average circulation for 1913, 
daily, 15,654* net; Sunday, 14,073* net; 
daily, 10 to 36 pages; Sunday, 28 to 104 
pages, 7 columns; length of columns, 20 in.; 
width, 2% ill- Can use matrices. 

Advertising rates, agate, 2^ cts. a line, flat; 
preferred position. 10 and 25% extra. Read- 
ing notices, in body type at foot of column, 
10 cts. a line. Classified, Ic. a word; three 
insertions, 2 V^ cts.; eight insertions, 5 cts. a 
word. 



INDIANA 



WINAMAC — Population 1,607. Located on 
Pittsburg, Cincinnati, Chicago and St. Louis 
Railroad in the center of a thriving grain 
growing and stock raising district. 



VICTORY — Every Thursday. Prohibition. 
Established 1909. W. L. Overholser, pub- 
lisher. Subscription, 50 cts.; claimed average 
circulation for year 1913, 25,000; 4 pages, 7 
columns; length of columns, 20 in. Can use 
matrices. 

Advertising rates, agate, 10 cts. a line, flat. 



IOWA 



BEEDA — Population 374. On C- & N. W. R. 
R. Farming community entirely. 



OSTFRIESSISCHE NACHRICHTEN — 
Three times a month, 1st, 10th and 20th. 
German. Non-Partisan. Established 1881. L. 
Huendling, publisher. Subscription, $1; 
claimed average circulation for year 1913, 
7,500; 4 pages, 6 columns; length of columns, 
20 in.; width, 214 in. 

Advertising rates, 25 cts. an inch, per time; 
$7.50 per year. 



BUELINGTON — Population 24,324. On Mis- 
sissippi River and 4 railroads. Manufact- 
ures include Corliss engines and boilers, 
wheels and buggies, baskets, furnifare. 
soap, marble cutting, pearl buttons, crack- 
ers, railroad machine shops, canning facto- 
ries, cooperage works and iron foundries. 
Annual value of manufactured products, 
$8,443,000,00. 



GAZETTE — Every evening except Sunday 
Democratic. Established 1837. George A. 
Stivers, publisher. Subscription, $3 ; sworn 
average circulation for six months prior to 
April, 1914, 7,177* net paid; 10 to 28 pages, 
7 columns; length of columns, 20 ^/^ in.; 
width, 2 V4 in. Can use matrices. 

Advertising rates, 50 cts. an inch; on yearly 
contracts, less than 500 in., 25 cts.; 500 
in. 22 cts.; 1,000 in. or more, 20 cts. an 
inch. Reading notices, 15 cts. a line; tele- 
graphic, 25 cts. a line. Classified, Ic. per 
word. 



HAWK-EYE — Every morning except Mon- 
day including Sunday. Republican. Estab- 
lished 1839. The Burlington Hawkeye Co., 
publishers. Subscription, $4; sworn detailed 



average circulation for year 1913, 9,818* net 
paid; 8 to 24 paegs, 7 columns; length of col- 
umns, 2114 in.; width, 2% in. Can use ma- 
trices. 

Advertising rates, agate, 2^4 cts. a line; 
2,000 lines used within 12 months, 2 cts. 
5,000 lines, .018 cts.; position 10 and 25% 
extra. Reading notices, 10 cts. a line; 6 cts. 
a line on 500 contracts. Classified Ic. a word. 



CEDAR RAPIDS — Population 32,811. On 
Cedar River and 4 railroads and 4 inter- 
urban lines. 226 interurban and railway 
trains daily. Has good water power, in- 
dustries include big trade in creamery and 
egg supply factories. Oatmeal, starch and 
planing mills, machine shops, beef, pork, 
packing and pump factories, or a total of 
200 factories; 88 wholesale and commission 
houses. Also railroad car shops. Seat of 
Coe College. Annual value of manufactured 
products, $42,000,000.00. Bank clearings 
during 1913, $28,000,000.00. 



GAZETTE — Every evening except Sunday. 
Independent. Established 1883. Gazette Co., 
publishers. Subscription, $3 ; svnorn average 
circulation for six months prior to April 
1914, 12,117* net paid; 12 to 20 pages. 7 
columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, 33 cts. an inch; next to 
reading, 38 cts.; full position, 4o cis. an incn; 
100 in. or more, preferred position, 38 cts. an 
inch; next to reading, 33 cts.; run of paper, 
28 cts. Notices among reading matter, 15 cts. 
a count line. Large reading notices, set in 
news type, double display rate. Classified, 5 
cts. a count line. 



We THINK Advertising, just the same as you THINK in the commodity 
you wish advertised. Our combined thoughts will make your advertising a 
success. 



90 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



IOWA STAATS ZEITUNG — Every Friday. 
German. Independent Democratic. Established 
1879. The Emil Stoudt Printing Co., pub- 
lishers. Subscription, $1.50; claimed average 
circulation for year 1913, 9,500; 12 pages, 6 
columns; length of columns, 20 in.; width, 21/3 
in. 

Advertising rates, 25 cts. an inch each in- 
sertion. Reading notices, 10 cts. a line. 



KVINDEN OG HJEMMET — Monthly. Nor- 
wegian-Danish, and QVINNAN OCH HEM- 
MET. Swedish. Monthly, Household. Estab- 
lished 1888. N. Fr. Hansen Publishing Co., 
publishers. Subscription, 60 cts.; claimed 
average combined circulation for year ending 
May 31, 1914, 60,000; 56 pages, 3 columns; 
length of columns, 10 in.; width, 2% in. 
Forms close 20th preceding month. Can use 
matrices. 

Advertising rates, agate, 25 cts. per line; 
reading notices, 40 cts. a count line. 

See advertisement on page 508. 



MODERN BROTHERHOOD — Monthly. Fra- 
ternal. Established 1897. Luther A. Brewer, 
publisher. Subscription, 50 cts.; claimed aver- 
age circulation for 1913-14, 140,000; 16 
pages, 4 columns; length of columns, 12 in.; 
width, 2% in. Forms close 12th preceding 
month. Cannot use matrices. 

Advertising rates, agate, 30 cts. a line, flat. 



RAILWAY CONDUCTOR — Monthly (1st). 
Established 1884. Order of Railway Con- 
ductors, publishers. Subscription, $1; detailed 
average circulation for year 1913, 50,120; 96 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 10th of preceding 
month. 

Advertising rates, $9 an inch; V4, page (4 
in), one time, $27; V2 page, $45; one page, 
$75. Discount, 10, 15 or 331/3% on 3, 6 or 
12 consecutive insertions. 



REPUBLICAN — Every morning except 
Monday, and TIMES, every evening except 
Saturday and Sunday. Republican. Estab- 
lished, morning, 1870. Republican Printing 
Co., publishers. Subscription, morning, $5; 
evening, $3; sworn average circulation for six 
months ending March 31, 1914, morning 
and evening combined and Sunday edition, 
15,510* net paid; daily, 12 to 16 pages, Sun- 
day, 20 to 32 pages, 7 columns; length of col- 
umns, 2iy2 in.; width, 2% in. Can use ma- 
trices. 

Advertising rates, covering both morning 
and evening or Sunday editions, 42 cts. an 
inch; up to 150 in., on contract, 35 cts. an 
inch; 150 to 500 in., 32 cts.; 500 to 1,000 in., 
30 cts.; 1,000 in. or more, 28 cts. an inch; 
preferred position, 25% extra. Locals, 15 cts. 
per count line; pure reading, 20 cts.; tele- 
graphic readers, 25 cts. a line. Classified Ic. 
a word. 



IOWA 



RUSSELL'S RAILWAY GUIDE — Monthly 
(1st). Railroad Guide-Travel. Established 
1890. Russell's Railway Guide Co., publishers. 
Subscription $2.50. Claimed average circula- 
tion for year 1913, 10,000; 380 pages, 1 
column, length of column 7% in.; width 4 in. 
Cannot use matrices, forms close 15th of 
month preceding. 

Advertising rates, $2 an inch; full page 
$14; 1/2 page, $7.50; ^ page, $4. 



TIMES — Evening edition of Republican, 
which see. 



WESTERN POULTRY JOURNAL — Month- 
ly. Poultry. Established 1888. E. E. Rich- 
ards, publisher. Subscription, 50 cts.; claimed 
average circulation for year 1913, 40,000; 48 
to 128 pages, 3 columns; length of columns, 
10 in.; width, 2% in. Forms close 25th pre- 
ceding month. Can use matrices. 

Advertising rates, agate, 25 cts. a line. Dis- 
count 5, 10 and 20% on 3, 6 and 12 months 
respectively. 



CENTERVILLE— Population 6,936. Located 
in an extensive coal and gypsum mining 
district, on Chicago, Rock Island and Paci- 
fic, and Chicago, Burlington, & Quincy 
Railroads, and is the center of 31 miles of 
Electric interurban railway. Other indus- 
tries are iron, cement blocks, brick and 
tile works, flour mills ; ice, cold storage and 
poultry packing plants: machine shops and 
stump jnilling machiner}' factories. 



lOWEGIAN — Semi-weekly. Tuesdays and 
Fridays. Republican. Established 1883. 
Towegian Printing Co., publishers. Subscrip- 
tion, $1.25; sworn average circulation for 
six months ending June, 1914, 4,389*; 6 to 
12 pages. 7 columns, length of columns, 20 
in.; width, 2% in. Can not use matrices. 

Advertising rates, 15 cts. an inch. Com- 
position, 5 cts. an inch additional. Special 
position, 10 or 20% extra. Readers, 5 cts. a 
line, classified, V^c. per word. 



CLINTON — Population 25,577. On Mississippi 
River and 4 railroads. Has railroad repair 
shops. Woven wire, wagon and furniture 
factories, packing houses, lock works, 
foundries and machine shops, paper mills, 
bridge works and sugar refinery. 

ADVERTISER — Every evening except Sun- 
day. Democratic. Established 1872. Adver- 
tiser Publishing Co., publishers. Subscrip- 
tion, $2 ; sworn average circulation for six 
months ending March 31, 1914, 10.305* net 
paid; 10 pages, 7 columns; length of columns, 
21 in.; width, 2^^ in. Can use matrices. 

Advertising rates, 28 cts. an inch, flat; full 
position, 35 cts. an inch. 



HERALD — Every evening except Sunday. 
Republican. Established 1856. Clinton Herald 



NELSON CHESMAN & CO.'S RATE BOOK. 



91 



IOWA 



Co., publishers. Subscription $5; sworn aver- 
age circulation for year ending April 1, 1914, 
7,486* net; 12 to 20 pages, 7 columns; 
length of columns, 191/2 in.; width, 2i/8 in. 
Can use matrices. 

Advertising rates, 20 cts. an inch. Classi- 
fied, Ic. per word. Reading notices, 10 cts. 
a count line. 



COUNCIL BLTJFFS — Population 29,292. 8 
trunk linos of railroad. Distributing center 
for a very wide area. Manufactures include 
freight and passenger elevators, candy, 
lubricating greases, agricultural imple- 
ments, plumbers and machinists' tools, car- 
riages, photographic paper and duplicating 
instruments, bee hives, milling machinery, 
galvanized iron cornices, roofing and spe- 
cialties, pasteurizers, iron and brass spe- 
cialties and Slack remedies, with an an- 
nual output of $35,000,000.00. Live stock 
handled extensively and has 8 grain ele- 
vators with a capacity of 6,000,000 bushels, 
also railroad repair shops and round houses. 
Home of the State Institute for the deaf and 
dumb. The State Fruit Experiment Station. 



FREIE PRESSE — Every Friday. German- 
Independent. Established 1874. Freie Presse 
Publishing Co., publishers. Subscription, 
$1.50; claimed average circulation for year 
1913, 6,800; 8 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 28 cts. an inch; 13 con- 
secutive insertions, or 500 inches within one 
year, 25 cts.; 26 insertions or 1,000 inches, 
23 cts.; 52 insertions or 2,000 inches, 20 cts. 
an inch. Reading notices, 10 cts. a line. 

See advertisement on page 510. 



NATIONAL HORTICULTURIST — Monthly 
(20th). Horticulture. Established 1909. Na- 
tional Horticultural Publishing Co., pub- 
lishers. Subscription, $1; circulation — not 
given by publisher; 24 pages and cover, 4 
columns; length of columns, 11% in.; width, 
2% in. Can use matrices. 

Advertising rates, $1 an inch; per page, 
$10. Special rates for cover pages. Discount, 
2, 3 and 5% on 3, 6 and 12 months, re- 
spectively. 

NONPAREIL — Every morning except Mon- 
day, and every evening except Sunday. Re- 
publican. Established 1357. New Nonpareil 
Co., publishers. Subscription, $4; claimed 
average circulation for six months ending 
March 31, 1914, 15,879* net paid; daily, 10 
and 24 pages; Sunday, 12 to 24 pages, 7 col- 
umns; length of columns, 22 in.; width, 2% 
in. Can use matrices. 

Advertising rates, morning and evening edi- 
tion combined, or Sunday, agate, 6 cts. a line; 
1,000 lines, 5 cts. a line; 3,000 lines, 4 cts.; 
5,000 lines, 3 cts.; 7,000 lines, 2% cts. a 
line. Special position, 25 to 50% extra. 
Classified, Ic. a word. Reading notices, 15 
cts. per count line. 



IOWA 



DAVENPOET — Population 43,028. On Mis- 
sissippi River, Hennepin Canal (the all 
water route to the great lakes), 4 railroads, 
and three interurban lines. Surrounded by 
the richest farming community in the Mis- 
sissippi Valley. Ships grain extensively. 
Manufactures include steel freight cars, 
locomotives, railroad section cars, flour 
mills, oatmeal mill, foundries and machine 
shops, agricultural implements and washing 
machines. Academy of Science and 
Soldiers' Orphans Home located here. An- 
nual value of manufactured products, $30,- 
000,000.00. Bank clearings during the 
year 1913, $90,499,000.05. 



CATHOLIC MESSENGER- 
day. Catholic. Established 
Sharon, publisher. Subscrip 
average circulation for nine 
Sept. 15, 1914, 6,941*; 
columns ; length of columns, 
2 Vg in. Can use matrices. 

Advertising rates, 1 inch, 
within one year, 36 cts.; 500 
in., 28 cts.; 1,000 in. or more 
Reading notices, 10 cts. per 
reading, 50% additional. 



—Every Thurs- 

1882. Fred B. 

tion, $2; sworn 

months ending 

12 pages, 7 

20 in.; width, 

40 cts.; 250 in., 
in., 32 cts.; 750 
, 25 cts. an inch, 
count line; pure 



DEMOCRAT AND LEADER — Every even- 
ing except Saturday and Sunday evening. 
SUNDAY MORNING. Independent Demo- 
cratic. Established 1855. Democrat Co., pub- 
lishers. Subscription, daily, $5; sworn aver- 
age circulation for year 1913, daily and Sun- 
day, 21,600* net; daily, 12 to 32 pages. 7 
columns; length of columns, 20 in.; width, 
2Va in. Can use matrices. 

Advertising rates, daily or Sunday, 4 cts. 
a line. flat. Preferred position, 25% extra. 
Classified, Ic. a word. Reading notices, 15 
cts. per count line; telegraphic readers, 25% 
extra; on first page, 50 cts. per count line. 



DEMOKRAT — Every morning except Mon- 
dav. SEMI-WEEKLY, Wednesday and Satur- 
day and WEEKLY, Thursday. German. 
Democratic. Established 1851. H. Lischer 
Printing Co., publishers. Subscription, daily, 
by mail, $2; by carrier, $5; Semi-Weekly, 
$2; Weekly, $2; claimed average circula- 
tion for 1913, daily, 4,212; SEMI-WEEKLY, 
4,103; WEEKLY, 12,284; daily, 6 to 12 pages, 
SEMI- WEEKLY, 8 to 12 pages; WEEKLY, 
20 pages, 7 columns; length of columns, 20 
in.; width, 2% in. Cannot use matrices._ 

Advertising rates, transient 50 cts. an inch; 
100 in., 40 cts.; on contract, 35 cts.; 100 in., 
30 cts.; 200 in., 25 cts.; 1,000 in., 20 cts.; 
2,000 in., 17 ^^ cts. an inch. 

TIMES — Every evening except Sunday. In- 
dependent Republican. Established 1886. E. 
P. Adler, publisher. Subscription, $5; sworn 
detailed average circulation for year 1913, 
23,115*; for four months ending April 30, 
1914, 24,795*; 14 to 24 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 
Can use matrices. 

Advertising rates, 49 cts. an inch, flat; with 
position, 56 cts. Classified, Ic. per word. 
Reading notices, 15 cts. a count line. 



92 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



DECOEAH — Population 3,592. 2 railroads. 
In the center of excellent farming and stock 
raising region, with fine trade in thorough- 
bred horses. Industries include scale works, 
valve works, creamery, manufacturers toilet 
articles, also carriage shops. Bank deposits 
during year 1913, $2,920,000.00. 



EVANGELISCHE LUTHERESK KIRKE- 
TIDENTE — Every Wednesday. Norwegian. 
Lutheran. Established 1855. Lutheran Pub- 
lishing House, publishers. Subscription, $1 ; 
circulation — not given by publisher; 24 pages, 
1 column; length of columns, 8 in.; width, 
4 in. 

Advertising rates, $2 an inch; $80 an inch 
per year. 



POSTEN OG VED ARREN— In two parts. 
Tuesdays and Fridays. Norwegian-Danish. 
Established 1874. B. Anundsen Publishing 
Co., publishers. Subscription, $1.25. Sworn 
detailed average circulation for year 1913, 
39,271* net; 20 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. 

Advertising rates, $1.50 per inch, flat. 
Reading notices, long primer, $2 per inch. 
Preferred position, 15% extra. 



DES MOINES — Population 86,368. 19 radiat- 
ing lines of railway. Jobbing center of the 
state. An Insurance center, there being 39 
home companies, with more than 4,000 em- 
ployes. Large coal deposits in immediate 
vicinity. Manufactures include agricultural 
implements, white bronze, carriages, brick 
and mining machinery, packing house 
products, hosiery, paving and building 
brick, cement, sewer pipe, tile, flour milling, 
caskets, lightning rods, furnaces, brooms, 
suspenders and gloves. Extensive insurance 
business. Seat of Still College of Osteop- 
athy, Highland Park College, Des Moines 
College, Grandview Danish College and 
Drake University. Annual value of manu- 
factured products, $42,000,000.00. Bank 
clearings during year 1913, $312,000,000.- 
00. 



CAPITAL — Every evening except Sunday. 
Republican. Established 1882. Lafayette 
Young, publisher. Subscription, $3; sworn 
average circulation for year ending May, 
1914, 45,977*; 8 to 28 pages, 7 columns; 
length of columns, 21% in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, 6 cts. a line, flat. 
Preferred position, 1, 3 or 6 cts. a line ad- 



lOWA 



ditional. Classified, 7 cts. a line. Reading 
notices, 50 cts. a count line; first page, $1 
a line. 



AUTO NEWS — Monthly (1st). Motoring. 
Established 1911. D. H. Caldwell, publisher. 
Subscription, $1 ; claimed average circulation 
for 1913, 8,800; 28 pages, 3 columns; length 
of columns, 10 in.; width, 2% in. Can use 
matrices. 

Advertising rates, Vg page, $9; M page, 
$15; Vs page, $22; V2 page, $27.50; 1 page, 
$50; with discounts for 3, 6, 9 and 12 inser- 
tions. Readers, 30 cts. per line. Classified, 20 
cts. per line. 



GOLDEN EGG — Monthly (5th). Poultry. 
Established 1911. Interstate Publishing Co., 
publishers; claimed average circulation for 
1913, 18,000; 32 to 48 pages, 3 columns; 
length of columns, 10 in.; width, 2% in. Can 
use matrices. Forms close 20th of month 
preceding. 

Advertising rates, 12 cts. a line, with a dis- 
count of 10% on 1,260 lines or more within 
one year. 



IOWA FARMER — Semi-monthly (1st and 
15th). Agricultural. Established 1856. The 
Iowa Farmer Publishing Co., publishers. 
Subscription, 50 cts.; detailed average circu- 
lation for year 1913, 70,584*; 24 to 40 
pages, 4 columns; length of columns, 13 in.; 
width, ^Ye in. Cannot use matrices. Forms 
close 25th of preceding and 10th of month of 
issue. Office, 517 Third Street. 

Advertising rates, agate, 30 cts. a line, flat. 
Reading notices, 35 cts. a line. 



IOWA HOMESTEAD — Every Thursday. 
Live Stock and Agricultural. Established 
1855. J. M. Pierce, publisher. Subscription, 
$1 ; detailed and guaranteed average circula- 
tion for 1914-15, 140,000; 32 to 84 pages, 4 
columns; length of columns, 13% in.; width, 
2% in. Forms close Thursday preceding. 

Advertising rates, agate, 60 cts. a line; pre- 
ferred position, 12 ^^ and 25% extra. Read- 
ing notices, nonpareil, 90 cts. per count line; 
special display rate in combination with 
Farmer and Stockman (Kansas City, Mo.), 
and Wisconsin Farmer (Madison, Wis.), $1.25 
a line; with Farmer and Stockman, $1; with 
Wisconsin Farmer, 85 cts. a line. 

See advertisement on page 476. 



LOYAL WORKMAN — Monthly (1st). Fra- 
ternal — A. O. U. W. Established 1886. Bis- 
hard Bros. Printing Co., publishers. Sub- 
scription, $1; claimed average circulation for 
year 1913, 17,000; 32 pages, 2 columns; 
length of columns, 8 in; width, 3 in. Can 
use matrices. Forms close 5th of month pre- 
ceding. Office, 912 Hubbell Building. 

Advertising rates, full page, $15; on con- 
tract, 6 months, $9.16% ; 12 months, $8.33 V3 
each insertion; % or 14 page pro rata. 



MERCHANTS' TRADE .JOURNAL — Month- 
ly. Trade. Established 1903; sworn average 
circulation for 14 months ending May, 1914, 
53,122; 64 to 90 pages, 3 columns; length of 
columns, 10 in.; width, 2% in. Forms close 
10th, 15th and 20th preceding month. Office, 
7th Street and Grand Avenue. 

Advertising rates, agate, $5 an inch; 1/12 
page (35 lines), $12.50; Ve page, $25; Vi 
page, $37.50; % page, $50; V2 page, $75; 
one page, $150, with time discounts. 



MIDWESTERN — Monthly (15th). Literary. 
Established 1906. Greater Des Moines Pub- 



NELSON CHESMAN & CO.'S RATE BOOK. 



93 



IOWA 



lishing Co., publishers. Subscription, $1; 
circulation — not given by publisher; 100 
pages, 4 columns; length of columns, 12 in.; 
width, 2^ in. Cannot use matrices. Forms 
close 1st. Office, Good Block. 

Advertising rates, $4 an inch; full page 
(668 lines), $100; % page, $50; % page, 
$30; Va page, $20, with discounts of 5 or 
10% on 6 or 12 insertions or 10% on 3 
pages within one year. 



IOWA 



NATIONAL DEMOCRAT — Weekly. Demo- 
cratic. Established 1899. Wm. A. Hutton, 
publisher; average circulation for year 1913, 
5,200; 8 pages, 7 columns; length of columns, 
22 in.; width, 2% in. Cannot use matrices. 
Office, 200-2-4 "SValnut St. 

Advertising rates, 25 cts. an inch. 



NEWS — Everv evening except Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished, daily, 1881. Des Moines Daily News 
Co., publishers. Subscription, $2; sworn de- 
tailed average circulation for year 1913, daily, 
41,997*1 Saturday issue, 32,555*; Sunday, 
35,689*; 8 to 16 pages, 8 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. Office, 211 West 7th Street. 

Advertising rates, agate, 6 cts. a line. Pull 
position, 7 cts. a line; 2,500 lines, on yearly 
contract, 51/2 cts. a line; full position, 6% 
cts.; 5,000 lines or more, 5 cts. a line; full 
position, 6 cts. a line. Reading notices, 25 
cts. a line. Classified, Ic. per word. Re- 
sorts, publishers, schools and colleges, 5 cts. 
per line. 

PEOPLE'S POPULAR MONTHLY — Fam- 
ily. Established 1896. People's Monthly Co., 
publishers. Subscription, 25 cts.; guaranteed 
average circulation for 1912-13, exceeding 
530,000; beginning with October 1914, guar- 
antee, 750,000; 32 to 40 pages, 4 columns; 
length of columns, 13 9/16 in.; width, 2^4 
in. Forms close 20th preceding month. Can 
use matrices. Office, Second and Center 
Streets. 

Advertising rates, agate, $3 a line; full 
page, (760 lines), $1,824. 

See advertisement on inside back cover 
page. 



POSTEN — ^Every Friday. Swedish. In- 
dependent Republican. Established 1903. 
Skandia Publishing Co., publishers. Subscrip- 
tion, $1; circulation — not given by publisher; 
8 pages, 7 columns; length of columns, 21% 
in.; width, 2^4 in. Can use matrices. Office, 
504-506 E. Locust Street. 

Advertising rates, 40 and 50 cts. an inch, 
according to space and time. 



PRODUCER AND CONSUMER — Monthly 
(15th). Agricultural. Mail Order. Estab- 
lished 1909. Wm. Wilkinson, publisher. Sub- 
scription, $1; detailed average circulation for 
1913, net 63,000*; 24 pages, 4 columns; 
length of columns, 13 V& in.; width, 2^ in. 



Can use matrices. Forms close 20th of pre- 
ceding month. Office, 211 Davidson Bldg. 

Advertising rates, agate, 30 cts. a line, flat. 
Classified (minimum $1), 25 cts. a line. 



REGISTER AND LEADER — Every morn- 
ing, including SUNDAY. Independent Repub- 
lican. Established 1849. Gardner Cowles, 
publisher. Subscription, $6; sworn detailed 
average circulation for year ending March, 
1914, daily including evening Tribune, 63,- 
088* net paid; Sunday, 44,510* net paid; 
daily, 10 to 16 pages; Sunday, 50 to 6(5 
pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. 

Advertising rates, including Evening Trib- 
une, 8 cts. a line; Sunday, 8 cts. a line; in 
combination with Evening Tribune, 10 cts. a 
line; full position, 25% extra. Classified, 9 
cts. ; three times, 8 cts. ; 7 times or more, 7 
cts. a line each insertion ; monthly rate, morn- 
ing, evening and Sunday, $2 a line. Sunday 
Magazine section, 12 cts. a line. Pure reading 
notices, 50 cts. a line; readers under business 
locals, 35 cts. a line. 



ROAD MAKER — Monthly (1st). Good 
Roads — Highway official. Established 1912. 
Roadniaker Co., (Inc.), publishers. Subscrip- 
tion, $1; claimed average circulation for year 
1913, 24,800; 24 to 30 pages, 4 columns, 
length of columns, 12% in.; width, 214 in. 
Can not ure matrices. Forms close 10th and 
20th of month preceding. Office Observatory 
Building. 

Advertising rates, $2.80 an inch; full page, 
(672 lines), $107.52; V2 page, $57.12; V4 
page, $30.24; Vg page, $15.96; ■i'^, page $8.40; 
less discount of 5, 10, 15, or 20% on contract 
for 3, 6, 9, or 12 times. Covers in color upon 
application. Classified, 3 cts. per word. 



SPIRIT OF THE WEST — Every Wednes- 
day. Horse breeding industry. Established 
1890. P. S. Kell, publisher. Subscription, $1; 
claimed average circulation for year 1913, 
5.000; 16 to 24 pages, 4 columns; length of 
columns, 13 in.; width, 2% in. Office, Ob- 
servatory Building. 

Advertising rates, $1 an inch; one month, 
$3.50; three months (13 times), $15; six 
months, $25; one year, $40. 



STAATS ANZEIGER — Every Thursday. 
German. Independent. Established 1869. 
Iowa Staats Anzeiger Co., publishers. Sub- 
scription, $2; claimed average circulation for 
year 1913, 6,600; 12 pages, 7 columns; 
length of columns, 21% in.; width, 2 Vs in. 
Office, 226 Third Street. 

Advertising rates, 35 cts. an inch, with dis- 
counts. 



SUCCESSFUL FARMING — Monthly. Agri- 
cultural. Established 1902. E. T. Meredith, 
publisher. Subscription, 25 cts.; guaranteed 
average circulation for year 1914-5, exceed- 



94 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



ing 700,000; 48 to 124 pages, 3 columns; 
length of columns, 11 in.; width, 2% in. 
Forms close 20th preceding month. Office, 
17th and Locust Streets. 

Advertising rates, agate, $3.50 a line, flat. 
Demand position, 10%; two colors (red and 
black), 10%; or both, position and color, 
15% extra. Reading notices, double display 
rate. 

See advertisement on page 491. 



TRIBUNE — Every evening except Sunday. 
Independent Republican. Established 1907. 
Gardner Cowles, publisher. Subscription, $3; 
circulation included in statement of Register 
and Leader; 12 to 22 pages, 7 columns; length 
of columns, 21% in.; width, 2 Vs in. Can use 
matrices. 

Advertising rates, included with Register 
and Leader. 



"WALLACE'S FARMER — Every Friday. 
Agricultural. Established 1874. Wallace Pub- 
lishing Co., publishers. Subscription, $1 ; 
sworn average circulation for 1913, 74,900* ; 
20 to 56 pages, 4 columns; length of columns, 
131/2 in.: width, 21/6 in. Office, 11th and 
Walnut Streets. 

Advertising rates, 40 cts. per agate line. 
Minimum space, 3 lines. 



WESTERN WORLD — Every Thursday. 
Catholic. Established 1902. W. A. Halloran, 
publisher. Subscription, $1.50; circulation — 
not given by publisher; 8 pages, 7 columns; 
length of columns, 18 in.; width, 2i/4 in. Can 
use matrices. Office, 411 Fourth Avenue. 

Advertising rates, 75 rts. an inch ; one 
month, $2 ; three months, $4.50 ; six months, 
$7.50; one year, $13.50. Reading notices, 15 
cts. a line. 



YEOMAN'S SHIELD — Monthlv. Literary 
and Fraternal. Established 1897. H. C. Evans, 
editor. Subscription, 50 cts.; claimed aver- 
age circulation for year 1913, 200,000; 20 
pages, 3 columns; length of columns, 13 in.; 
width, 17 ems. Forms close 18th preceding 
month. 

Advertising rates, agate, 60 cts. a line, flat. 
Reading notices, 80 cts. a line. 



DUBUQUE — Population 38,494. Principal 
steamboat center on Upper Mississippi, 
with shipbuilding factories, boat ways, 
harbor, etc. 4 railroads. Center of rich, 
thickly settled farming section. Leading 
manufacturing city of Iowa, railroad shops, 
iron trade, lumber, clothing, shoe, overall, 
sash and door factories, etc. Is the seat of 
many Catholic Schools and Institutions. 
Annual value of manufactured products, 
$30,000,000.00. Bank clearings during the 
year 1912, $80,000,000.00. 



CATHOLIC TRIBUNE — Every Thursday. 
English Catholic. Established 1889. KA- 
THOLISCHER WESTEN — Every Thursday. 



IOWA 



German Catholic. Established 1875. LUXEM- 
BURGER GAZETTE — Every Thursday. 
German Catholic. Established 1871. Catholic 
Printing Company, publishers. Subscription, 
each publication, $2 ; claimed combined aver- 
age circulation for year ending May, 1914, 
39,495 net; either publication, 12 pages, 7 col- 
umns; length of columns, 20 in.; width, 
2% in. 

Advertising rates, covering all three pub- 
lications, $1.50 an inch; 100 in., $1.35; 200 
in., $1.20; 400 in., $1.10; 600 or more in., 
$1 an inch. Reading notices, 35 cts. a line. 



KATHOLISCHER WESTEN — See Catholic 
Tribune. 



LUXEMBURGER GAZETTE — See Catholic 
Tribune. 



TELEGRAPH-HERALD — Every evening 
except Sunday, and every morning except 
Monday, SUNDAY MORNING TELEGRAPH- 
HERALD, Sundays, and SEMI-WEEKLY, 
Tuesdays and Fridays. Independent Demo- 
cratic. Established 1836. The Telegraph- 
Herald Co., publishers. Subscription, even- 
ing, $3; Sunday, $1.50; Semi-weekly, $1; 
sworn average circulation for six months end- 
ing -June 1914, 13,118*; semi-weekly, 9,558*; 
12 pages, 7 columns; length of columns, 20 
in.: width, 2% in. Can use matrices. 

Advertising rates, morning and evening, or 
Sunday, 44 cts. an inch; over 100 in., 28 cts. 
an inch; preferred position, 10 and 25% 
extra. Reading notices, 20 cts. a line. Classi- 
fied, Ic. a word. Semi- weekly, display, 50 cts. 
an inch. Classified, Ic. a word. Reading 
notices, 20 cts. a line. 



TIMES-JOURNAL — Every evening and 
morning except Sunday evening and Monday 
morning. Republican. Established 1856. 
Smith-Morgan Printing Co., publishers. Sub- 
scription, daily, $5.50; sworn detailed aver- 
age circulation for year ending May 1, 1914, 
daily, 11,982*. Sunday, 14,232*; daily, 10 
to 16 pages; Sunday, 24 to 32 pages, 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. 

Advertising rates, all editions, 42 cts. an 
inch; 200 in., 38 cts.; 300 or more, 35 cts. 
Classified, Ic. per word. Reading notices, 20 
cts. per line; 100 lines, 18 cts.; 500 lines, 15 
cts.; 1,000 lines or more, 12 1^ cts. 

See advertisement on page 512. 



FORT DODGE — Population 15,543. On Des 
Moines River and 4 railroads. Coal in the 
vicinity with quarries of gypsum building 
stone. A railroad and automobile center 
for trade throughout northwestern Iowa. 
Industries include machine shops, packing 
house, butter tub, tile, brick and sewer pipe 
factories, stucco and plaster works, or 115 
plants in all, with a monthly average pay- 
roll of $209,500.00. One of the largest and 
best hospitals in the State is located here. 
Annual value of manufactured products, 
$2,000,000.00. Bank deposits during year 



NELSON CHESMAN & CO.'S RATE BOOK. 



95 



IOWA 



1913, $5,491,128.76. Improvements during 
1913, $1,629,365.00. 



MESSENGER — Every evening except Sun- 
day. Republican. Established 1864. Mes- 
senger Printing Co., publishers. Subscription, 
$5 ; sworn average, detailed circulation for 
year 1913, 5,513*; 7 columns, to page; 22 in. 
in length; 2% in. in width. 

Advertising rates, single insertion, 25 cts. 
an inch; on contract, 20 cts. an inch; full 
position, 25 cts, an inch. Reading notices, 10 
cts. a line; on contract, 500 lines or more, 5 
cts. a line. Classified, Ic. a word. 



GATE CITY — Everv evening except Satur- 
day, and SUNDAY MORNING. Republican. 
Established 1846. Gate City Co., publishers. 
Subscription, $3; sworn average circulation 
for six months ending March 31, 1914, 6,- 
097* net paid; 8 to 16 pages; length of col- 
umns, 19% in.; width, 2% in. 

Advertising rates, daily, agate, 25 cts. an in.; 
contract rate, over 500 in., 15 cts. an inch; 
full position, 25% extra. Composition, 5 cts. 
an inch extra. Locals, 20 cts. a line. Classi- 
fied ads., Ic. a word. 



LAMONI — Population 1,541. On C. B. & Q. 
R. R. In the center of excellent live stock 
and grain growing district. Industries con- 
fined largely to publishing house and print- 
ing business of the Latter Day Saints. An- 
nual value of manufactured products, $50,- 
000.00. 



IOWA 



pages, 3 columns; length of columns, 9% in.; 
width, 2% in. Cannot use matrices. 

Advertising rates, nonpareil, 4^ cts. a 
line; 1,000 lines, on yearly contract, 4 cts.; 
1,500 lines, SV2 cts. a line. 



KEOKUK — Population 14,008. On Mississippi | 
River and 4 railroads. Electrical power 
plant costing approximately twenty-seven 
millions, with 300,000 horse power avail- 
able. Has extensive river trade. In- 
dustries include starch, shoe, ice and can- 
ning factories; rolled oat, flour and planing 
mills; blasting powder, office fixture, egg, 
butter and poultry packing plants; foundry 
and machine shops. Annual value of manu- 
factured products, approximately, $25,000,- 
000.00. 



CONSTITUTION - DEMOCRAT — Every j 
evening except Sunday. Democratic. Estab- 
lished 1847. C. E. Warwick, publisher. Sub- 
scription, $5.20; sworn average circulation 
for year 1913, 5,590*; 8 to 16_ pages, 7 
columns; length of columns, 20 ^A in.; width, 
21/8 in. 

Advertising rates, 100 in., 20 cts. an in.; 
over 250 in., 14 cts. an in. Composition, 5 cts. 
an inch additional. Preferred position, 10 
and 20% extra. Classified, Ic. a word. Local 
notices, 20 cts. a line; ordinary reading 
notices, 60 cts. an inch; on contracts, 300 in. 
or more, 20 cts. an inch. 

See advertisement on page 476. 



SAINTS-HERALD — Weekly (Wednesday) . 
Religious. Established 1860. Herald Pub- 
lishing House, publishers. Subscription, $1.50; 
claimed circulation for year 1913, 7,200; 24 



MARSHALTOWN — Population 13,374. 3 rail- 
roads. Grain shipped extensively. Industries 
include the manufacture and distributiou of 
clay products, engines and machinery and 
furnaces, or fifty manufacturing plants in 
all. Also has large pork packing and clay 
industries. Annual income from the various 
industries, $10,000,000.00. Four banks with 
deposits exceeding $5,000,000.00. Bank 
clearings during year 1913, $30,000,000.00. 



AMERICAN MUNICIPALITIES — Monthly 
(1st). Municipal Government. Established 
1900. Municipal Publishing Co., publishers. 
Subscription $2; detailed average circulation 
July 20, 1914, 5,706*; 10 pages, 2 columns; 
length of columns, 9 in.; width, 3 in. Cannot 
use matrices. Forms close 15th of preceding 
month. 

Advertising rates, full page, $30; V2 page, 
$16; % page, $9, with discounts on yearly 
contracts. Reading matter 50 cts. a line. 

See advertisement on page 457. 



TIMES-REPUBLICAN — Every evening ex- 
cept Sunday. Republican. Established 1856. 
Times-Republican Printing Co., publishers. 
Subscription, $5 ; sworn average circulation 
for six months prior to April 1914, 14,283* 
net paid; 8 to 16 pages, 7 columns; length of 
columns, 21^4 in.; width 21/3 in. Can use ma- 
trices. 

Advertising rates, 35 cts. an inch; 100 in. 
or more, 30 cts. an inch. Reading notices, 10 
cts. a line. Classified, Ic. a word. 



MASON CITY — Population 11,230. On five 
trunk lines of railway, being a division 
point of the C. M. & St. P. and the Chicago 
and Northwestern, employing more than 
1,000 men with a monthly payroll exceed- 
ing, $40,000. Also has a well equipped 
street railway system and an interurban line 
running to Clear Lake, a summer resort 
of 2,500 people. Is in the center of a rich 
farming community; said to be the largest 
drain tile center in the world. Other in- 
dustries are: cement and brick works; 
packing house; stone quarries; office and 
store fixture factory, or more than sixty 
manufacturing plants in all, having more 
than 3,000 employes with an annual pay- 
roll exceeding $2,500,000.00. Iowa Odd 
Fellows' Orphans' Home and Old Folks' 
Home are located here. 



GLOBE GAZETTE — Every Evening except 
Sunday. Republican. Established 1893. Globe- 
Gazette Printing Co., publishers. Subscrip- 
tion, $3; sworn average circulation for six 
months ending March 1914, 4,976* net paid; 



96 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



8 to 16 pages; 7 columns, length of columns, 
20% in.; width, 2% in. Can use matrices. 
Advertising rates, 20 cts. an inch; on yearly 
contract 1000 or more inches, 11 V2 cts. an 
inch. Composition, 4 cts. an inch additional. 
Special position, 2 or 3 cts. extra. Reading 
matter, 10 cts. a line. Classified, 1 ct. per 
word first insertion, %c. per word thereafter. 



MOUNT VERNON — Population 1,532. On C. 
& N. \V. R. R. In center of farming com- 
munity. Seat of Cornell College (Methodist). 



FRUITMAN AND GARDENER — Monthly. 
Horticultural. Established 1897. Fruitman 
and Gardener (Inc.), publishers. Subscrip- 
tion, 50 cts.; detailed average circulation June 
1st, 1914, 48.844*: 20 to 56 pages. 3 col- 
umns; length of columns, 10 in.: width, 2Ve 
in. Forms close 15th preceding month. 

Advertising rates. 25 cts. a line, flat. 



MUSCATINE — Population 16.178. On Missis- 
sippi River and 4 railroads. Is the center 
of an intensive farming community, raising 
melons, sweet potatoes and cabbage most 
extensively, and here is located the largest 
(excepting Pittsburg) of the Heinz' farms 
and pickling plants. Manufactures include 
sash and door, planing and saw mills, 
jewelry, novelties, pearl buttons, terra cotta 
and canning factories. Potteries and brick 
works. Annual value of manufactured 
products, $1,000,000.00. Bank deposits 
during vear 1913, $7,000,000.00. 



IOWA 



JOURNAL — Every evening except Sundav 
Republican. EstabJistied 1840. Frank D. 
Throop, publisher. Subscription, $5 ; sworn 
average circulation for six months nrior to 
April, 1914, 7.042* net paid: 10 to 12 paees: 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates. 21 cts. an inch, with posi- 
tion. 25 cts. an inch. Classified, %c. a word. 
Reading notices, 10 cts. per count line. 



NEVADA — Population 2,138. Located on C. 
& N. W. and C. R. I. & Pac. Railways. A 
stock and otlier farm products shipniner 
renter. Chief industries consist of farn 
implement, hot air furnaces, tile and cemen' 
works, candy factories and flour mills An 
mial value of manufactured products, $325. 
000.00. Bank clearings for year 1913, 
$1,500,000.00. 



PROFITABLE BREEDING AND FARM- 
ING — Monthly (1st). Aericultural and Stock 
Established 1911. Profitable Breeding and 
Farming Company, publishers. Subscription 
50 cts.: claimed average circulation for year 
1913, 4,000; 16 paees. 4 columns: length of 
columns, 12 in.; width, 2Vn in. Cannot use 
matrices. Forms close 20th. 

Advertising rates, agate, 10 cts. a line, flat 
Classified, 3 cts. per word. 



OTTUMWA — Population 22,012. 4 railroads 
Center of Iowa Coal Fields and a most im- 
portant trade and manufacturing center of 
Southern Iowa. Industries include cigar 
factories, agricultural implements, iron 
drill, machine, mining machinery, boiler and 
stove works, hay machinery and iron works, 
foundries, planing mills, electrical machin- 
ery, candy, canning, overall, cigar and 
many smaller factories, also large pork and 
beef packing house. Municipally owned 
water power. Annual value of manufactured 
products, $19,000,000.00. Bank clearings 
during the year 1913, $42,000,000.00. 



COURIER — Every evening except Sunday, 
and TRI-WEEKLY. Tuesdays. Thursdays and 
Saturdays. Republican. Established 1848. 
Courier Printing Co.. proprietors. James F. 
Powell, publisher. Subscription, daily, $6; 
Tri-Weekly, $1.50 ; sworn average circula- 
tion, for six months prior to April 1914, 
8,848* net paid; Tri-Weekly, 4.000; 8 to 16 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, daily, 24 cts. an inch, 
flat; with position, 28 cts. an inch. Classi- 
fied, i/Ac. a word each time. Reading notices. 
10 cts. per count line. Tri-Weekly, 18 cts. an 
inch; with position, 21 cts. 



PELLA — Population 3,021. C. R. I. & P. Ry. 

In center of argicultural community. Manu- 
factures include brick, tile and tile ditch- 
ing machines, straw stackers, feeders and 
wagons. Seat of Central University of 
Iowa. 



BAPTIST RECORD — Every Thursday. 
Baptist. Established 1899. Sadler Bros. & 
Co., publishers. Subscription. $1 : claimed 
average circulation for year 1913. 1913, 5.000: 
16 pages, 3 columns: length of columns, 10 
in.: width. 2^,'i in. 

Advertising rates, agate, 4 cts. a line. 



SIOUX City — Population 47,828. On Missouri 
River and 6 railroads. Distributing and 
.iobbing center for vast territory including 
the most fertile agricultural and stock rais 
ing land. TManufactures include boiler works 
linseed oil mills, electrical and brass works 
breweries, cement, gas engine, cement ma 
chinery, galvanized tank and barrel works 
soap factory, vinesar and pickling works 
sash and door and fountain pen factory 
planing mills, flour mills, paving brick 
sewer pipe works, potteries, glove and 
men's garment, candy and cracker factories 
also extensive pork packing trade. Seat ol 
Morningside College, also Franciscan Col 
lege for boys. Post OARce receipts. 1913 
$347,960.92. Live stock receipts, 1913 
$53,000,000.00. Annual value of manufac 
tured products, $37,424,000,00. Bank clear 
ings during year 1913, $176,922,651.00. 



FARMER AND BREEDER — Every Thurs- 
day. Live Stock and Agricultural. Estab- 



NELSON CHESMAN & CO.'S RATE BOOK. 



97 



IOWA 



lished 1878. Farmer & Breeder Co., pub- 
lishers. Subscription, $1; sworn average cir- 
culation for nine months ending April 30, 
1914, 61.048* net; 16 to 48 pages, 4 columns; 
length of columns, 13 ^^ in.; width, 2Vs in. 
Forms close Friday morning preceding. 

Advertising rates, agate, 30 cts. a line flat. 
Classified, 4 cts. per word. 



JOURNAL — Every morning including SUN- 
DAY and every evening except Sunday. Re- 
publican. Established 1870. Perkins Bros. 
Co., proprietors. Subscription, morning, $3; 
evening, $2; Sunday, $1.50; sworn detailed 
average circulation for year 1913, 43,393* net 
paid; 10 to 36 pages, 7 columns; length of 
columns, 21 1/^ in.; width, 2i^ in; Can use 
matrices. 

Advertising rates, daily or Sunday (all edi- 
tions), 6 cts. a line; 1,000 lines within one 
year, 51^ cts.; 2,000 lines, 5 cts. a line; pre- 
ferred position, 5, 15 and 25% extra. Read- 
ing notices, 15 cts. per count line; pure read- 
ing, 30 cts. a line; telegraphic reading, 50 
cts. a line. Classified (minimum 10 cts.), Ic. 
a word, by the month, $1.25 a line. Schools, 
resorts, subscribers and mail order, 5 cts. per 
agate line, flat. 

LIVE STOCK RECORD — Every evening 
except Sunday. Live Stock. Established 1901. 
Record publishing Co., publishers. Subscrip- 
tion, $3 ; circulation — not given by publisher, 
00 jiages. 7 columns, length of columns, 19% 
in.: width, 2 Vs in. Can use matrices. Office, 
306 Pierce Street. 

Advertising rates, agate. 2 cts. a line, 5,000 
lines within one year, H^ cts. a line. 



NEWS— Every evening except Sunday. In- 
dependent. Established 1906. The Sioux City 
News Co., publishers. Claimed average circu- 
lation for 1913, 15,631; 8 to 16 pages. 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. 

Advertising rates, agate, 3 cts. a line, flat; 
position rate, 25% extra. Reading notices, 
25 cts. a count line; telegraphic readers, 60 
cts. a count line. Business locals, 25 cts. a 
line. Classified, Ic. a word; $1 a line per 
month. 



SVENSKA MONITOREN— Every Friday. 
Swedish. Republican. Established 1895. Otto 
E. Jacobson, publisher. Subscription, $1; 
claimed average circulation for year 1913, 
6,000; 8 pages, 6 oclumns; length of columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates on application. 



TRIBUNE — Every evening except Sunday. 
Independent. Established 1884. The Tribune 
Co. (Incorp.), publishers. Subscription, $3; 
sworn average circulation for six months prior 
to April 1914, 43,930* net; 10 to 24 pages, 7 
columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, 6 cts. a line; 2,000 lines 
or more, 5 cts. a line. Preferred position, 15 



IOWA 



and 25% extra. Local notices, body type, 25 
cts. a line; telegraphic readers, 50 cts. a line. 
Classified, Ic. a word. 



STOEY CITY — Population 1,387. 2 railroads. 
Excellent grain raising section. Industries 
include creamery, sorghum mills, butter tub 
factories and cement products. 



VISERGUTTEN — Every Thursday. Norwe- 
gian-Danish. Republican. Established 1894. 
G. Amlund, publisher. Subscription, $1; 
claimed average circulation for year 1913, 
13,000; 8 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. 

Advertising rates, 50 cts. an inch. 



TRAER — Population 1,373. 2 railroads A 
most fertile agricultural section devoted 
principally to the raising of fine breeds of 
imported cattle and horses. 

FARM AND REAL ESTATE JOURNAL— 
Monthly. Agricultural and Real Estate. Es- 
tablished 1896. Charles Wood & Son, pub- 
lishers. Subscription, 40 cts.; claimed average 
circulation for year ending April, 1914, 67.- 
500; 24 to 32 pages, 3 columns; length of 
columns, 9 in.; width, 2i,4 in. 

Advertising rates, 15 cts. a line. Classified, 
2 cts. per word. 

VINTON — Population, 3.336. On Chicago, R. 
I. & Pac. Railroad. Located in a thriving 
agricultural and stock raising section. Other 
industries are steel: brick and tile works: 
canning, pearl button and bicycle fac- 
tories. Iowa College for the Blind is located 
here. 



BEXTON COUNTY TIMES— Semi-Weekly. 
Tuesday and Friday. Democratic. Established 
1886. Henry G. Kruse, editor and publisher. 
Subscription, $1 ; sworn average circula- 
tion for six months ending Mav 1914. 
4,850* net: 8 pages, 7 columns, length of 
columns, 20 in,; width, 2% in. Can use 
matrices. 

Advertising rates, 20 cts. an inch; over 
200 in. on yearly contract, 18 cts. an in. 



WATERLOO — Population 26,693. On Cedar 
River and 4 railroads. In the center of a 
fertile farming section; great dairy center; 
has fine water power. Industries numbering 
more than 100, giving employment to more 
than 7,000 persons and producing more than 
2,800 different articles including electric 
light works, gasoline engines, cream separ- 
ators, refrigerators, bank and store fixtures, 
blank books, cement block and cement block 
machinery; automobile and farm implements 
factories, cooper shops and flour mills; al- 
so Illinois Central railway repair shops, em- 
ploying 1,100 men with a monthly payroll of 
$95",000.00. Handles 70,000 carloads freight 
together with a jobbing trade amounting to 
$10,000,000.00 annually. Post-Office receipts 



98 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



in 1913, $237,373.00. Annual value of man- 
ufactured products, approximately, $20,- 
000,000.00. Bank clearings during year 
1913, $81,991,887.72. 



CORN — Monthly (1st). Corn culture. Es- 
tablished 1912. Corn Publishing Co., pub- 
lishers. Subscription, 50 cts. ; claimed aver- 
age circulation from 1913, 100,000; 16 to 32 
pages, 4 columns; length of columns, 13 in.; 
width, 21/8 in. Forms close 20th of preceding 
month. 

Advertising rates, 40 cts. a line; full page 
(728 lines), $250. Classified (no display), 
5 cts. per word. 

COURIER AND REPORTER — Every even- 
ing except Sunday. Rejiublican. Established 
1858. W. H. Hartman Co., publishers. Sub- 
scription, $6; sworn average circulation for 
six months ending July 31, 1914, 14,385*; 
12 to 18 pages, 8 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, agate 35 cts. an inch, 
flat. Full position, 10% extra. Classified, Ic. 
per word. Reading notices, 14 cts. a line; 500 
lines on yearly contract 12 cts. a line; first 
page readers, 35 cts. a line. 



CREAMERY JOURNAL — Semi-monthly. 
(1st and 15th). Trade. Established 1890. 
Subscription, $1; claimed circulation for 
year 1913, 5,132; 24 pages, 3 columns; 
length of columns, 10^/4 in.; width, 2 1^ in. 

Advertising rates, $1.50 an inch; $1.25 an 
inch if advertisements appear twice each 
month. 



EGG REPORTER — 18 times a year. Egg 
trade. Established 1893. Subscription, $1.50; 
claimed average circulation for year 1913, 
5,640; 68 to 100 pages, 2 columns; length 



IOWA 



of columns, 7 in.; width, 1% in. Forms close 
20th preceding month. 

Advertising rates, one inch, $4; two in., 
$6.50; 1/4 page, $8.50; Vz page, $12: one 
page, $17.50. Reading notices, 40 cts. a 
line. Classified, 5 cts. per word. 



KIMBALL'S DAIRY FARMER — Semi- 
monthly (1st and 15th). Dairy. Agri- 
cultural. Established 1903. Subscription, 
$1; detailed average circulation for 1913, 
110,242*; 32 to 64 pages, 4 columns ;. length 
of columns, 13 in.; width, 2^5 in- Forms 
close 5th and 20th of each month. 

Advertising rates, agate, 50 cts. a line, 
flat; full page, $300; inside cover, $325; 
back cover (in colors), $350. 



MILK TRADE JOURNAL — Monthly 
(10th). Established 1913. Fred L. Kimball 
Co., publishers. Subscription, $1; claimed 
average circulation for 1913, 5,000; 24 pages, 
3 columns; length of columns, 10 in.; width, 
2% in. CJannot use matrices. Forms close 
5th. 

Advertising rates, $1.50 an inch; full page 
(30 in.), $30; V2 page, $18; cover page, 
$35. Classified, 3 cts. per word. 



TIMES-TRIBUNE — Every morning except 
Monday. Independent. Established 1871. 
"Waterloo Times-Tribune Publishing Co. 
(Inc.), publishers. Subscription. $5.20 ; sworn 
average circulation for six months prior to 
April, 1914, 7,021* net paid; 8 to 20 pages, 
7 columns; length of columns, 21^ in.; 
width, 21/fe in. Can use matrices. 

Advertising rates, 30 cts. an inch; full 
position, 36 cts.; 100 inches, 28 or 33% 
cts.; 350 inches or more, 21 or 25 cts. an 
inch. Sunday, alone, 35 cts. an inch. Clas- 
sified, Ic. per word. 



KANSAS 



ATCHISON — Population 16,429. On Missouri 
River and 4 railroads. Leading commercial 
city of the state, enjoying an extensive ex- 
port trade in flour, live stock and grain as 
well as lumber. A number of large flour 
mills and other manufacturing establish- 
ments. 



CHAMPION — Every morning except Mon- 
day, including SUNDAY. Independent Re- 
publican. Established 1858. E. C. Pulliam, 
editor and publisher. Subscription, $5; 
sworn average circulation for six months 
prior to April 1, 1914, 4,119* net paid; 6 to 
14 pages, 7 columns; length of columns, 21 
in.; width, 214 in. Can use matrices. 

Advertising rates, 20 cts. an inch; 300 in., 
18 cts.; 500 in., 16 cts.; 1,000 in., 14 cts. an 
inch. Readers, 10 cts. per line. Classified, 



i^c. per word first insertion and i/4c. for ad- 
ditional insertions. 



GLOBE — Every evening except Sunday. 
Independent. Established 1878. Globe Pub- 
lishing Co., publishers. Subscription, daily, 
$5.20; sworn average circulation for six 
months prior to April, 1914, 6,669* net paid; 
8 to 12 pages, 7 columns; length of columns, 
22 in.; width, 2i/& in. Can use matrices. 

Advertising rates, agate, 3 cts. a line; 
yearly contracts, 1,000 lines, 2 cts.; 2,000 
lines or more, 1 1/^ cts. a line; first page, 
double rates; top position, 25%; full posi- 
tion, 15% extra. Reading notices, 10 cts. a 
line; pure readers, body type (S point), 25 
cts. a line; telegraphic readers, 35 cts. a 
line. Classified, Ic. a word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



99 



KANSAS 



MIDWEST MOOSE REVIEW— Monthly. 
Fraternal. Established August, 1912. Mid- 
west Review Publishing Co., publishers. Sub- 
scription, $1; circulation — not given by pub- 
lisher, 28 pages, 3 columns; length of col- 
umns, 9 in.; width, 2% in. 

Advertising rates, agate, 16 cts. a line; on 
contract, 1,125 lines, 14 cts.; 2,250 lines, 12 
cts.; 4,500 lines, 10 cts. a line. 10% dis- 
count on stereotyped copy. Pure reading 
matter, 40 cts. a line. 



GIRAED — Population 2,446. 3 railroads. In 
center of agricultural region. Coal mining 
also extensively carried on; has creameries, 
canning factory, stove and zinc smelter. 



APPEAL TO REASON — Every Saturday. 
Socialistic. Established 1895. Fred D. 
Warren, publisher. Subscription, 50 cts.; 
sworn detailed average circulation for year 
ending April 30, 1914, 559,225*; 4 page's, 7 
columns; length of columns, 19 ^/L in.; width, 
2% in. Forms close 12 days in advance. 
Can use matrices. 

Advertising rates, $1.20 per agate line. 

See advertisement on page 496. 



HUTCHINSON — Population 16,364. On Ar- 
kansas River and 3 railroads. Distributing 
point for central and southwestern Kansas. 
Large export trade in grain, flour, 'ive 
stock] also an extensive lumber trade and 
likewise has flour mills, soda ash plant, 
strawboard, automobile and canning facto- 
ries, alfalfa meal mill; vein of rock salt 300 
feet depth with a production of 5,700 
barrels daily. Seat of State Industrial 
Reformatory. 

GAZETTE — Every morning except Mon- 
day. Independent Democratic. Established 
1908. John Roy O'Connor, publisher. Sub- 
scription by mail, $3 ; sworn average circu- 
lation for six months prior to April, 1914, 
8,563* net paid; 8 to 20 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. 
Can use matrices. 

Advertising rates, 35 cts. an inch; 26 
times, 28 cts.; 52 times or 100 in., 25 cts.; 
104 times or 250 in., 22 cts.; 156 times or 
500 in., 20 cts. an inch. Position, next to 
reading, 15% extra. Mail order copy, 20 cts. 
an inch, flat. Reading notices, 15 cts. a line. 
Classified, Ic. per word. 



NEWS — Every evening except Sunday. Re- 
publican. Established 1872. The News Co., 
publishers. Subscription by mail, $3 ; sworn 
detailed average circulation for 1913, 8,619*; 
10 to 20 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, 40 cts. an inch; one 
month, 30 cts. per inch, per time; three 
months, 28 cts.; six months, 26 cts.; one 
year, 25 cts. an inch, per time; e. o. d., 25% 
extra; 2 times a week, 33V3%. Open space. 



KANSAS 



within one year, 100 in., 35 cts. an inch; 250 
in., 30 cts.; 500 in., 28 cts.; 1,000 in. or 
more, 25 cts. an inch; preferred position, 15 
and 25% extra. Pure reading notices, 20 cts. 
a line; first page, 40 cts. a line; ordinary 
readers, 10 and 20 cts. a line. Classified, Ic. 
a word (minimum charge, 25 cts.). 



KANSAS CITY— Population 82,331. On Mis- 
souri River, adjacent to Kansas City, Mo. 
Great live stock market and meat packing 
center. Has planing and flour mills, oil 
tank, box and basket, cement and wagon 
factories and car and repair shops of several 
railroads. Coal and natural gas in vicinity. 
Kansas State Institution for the Blind lo- 
cated here. Annual value of manufactured 
products, .$175,000,000.00. 



BOILERMAKERS JOURNAL — Monthly 
rist). Labor. Established 1888. Int. Bro. 
Boilermakers, Iron Ship Bldrs. and Helpers 
of America, publishers. Subscription, $1 ; 
sworn average circulation for year 1913, 16,- 
750*; 80 pages, 2 columns, length of col- 
umns, 8 in.; width, 2 1/^ in. Can not use 
matrices. Forms close 20th of month preced- 
ing. Office, 721 Minnesota Ave. 

.Advertising rates, full page, $27; on three 
months contracts, $23.33; six months, $21.66; 
twelve months, $20; one half page, $15; 
$13.33, $11.66 or $10.83; % page, $9, $7.33, 
$6.66 or $5.83; one eighth page, $5, $4. $3.66 
or $3.33. Reading notices, (nonpareil), 30 
cts. a line. 



COOPER'S INTERNATIONAL JOURNAL 
— Monthly. English and German. Labor. 
Established 1890. Wm. R. Deal, editor and 
publisher. Subscription, $1 ; claimed average 
circulation for year 1913, 9,000; 64 pages, 2 
columns; length of columns, 8 in.; width, 2% 
in. Forms close 10th preceding month. 

Advertising rates, agate, 6V2 cts. a line; 
per inch, 75 cts.; Vi page, $4; ^ page, $7; 
one page, $10. Discount, 15% on six month, 
20% on twelve month contract. 



GAZETTE-GLOBE — Every evening except 
Sunday. Independent. Established 1885. 
The (Gazette Publishing and Printing Co., 
publishers. Subscription, 3 ; sworn average 
circulation for six months prior to April, 
1914, 8,195* net paid; 4 to 8 pages, 7 col- 
umns; length of columns, 21^ in.; width, 
2Ys in. Can use matrices. 

Advertising rates, 30 cts. an inch. Pre- 
ferred position, 5, 10 or 15% extra. Classi- 
fied, Ic. a word. 



LAWRENCE — Population 12,374. On Kansas 
River and 4 railroads. Has largest water 
power plant in the state. Industries in- 
clude horse collar, canning, flour, paper, 
piano, carriage, shirt, ice, bale tie, cooper- 
age, brass, iron, vitrified and building 



Your goods may have utility value but have no vogU€ 
finish or performance has not been given publicity. 



-because their style. 



100 



NELSON CHESMAN & CO.'S RATE BOOK. 



KANSAS 



brick, cigar, egs case and shipping cartoon 
factories; wholesale groceries and seed 
houses ; also large nurseries. Seat of 
University of Kansas with 2,750 students, 
and Haskell Institute, the largest Indian 
school in the world. 



JOURNAL-WORLD— Every evening except 
Sunday. Republican. Established 1857. The 
World Co., publishers. Subscription, $1.50; 
sworn detailed average circulation for vear 
1913, 5,221*; 8 pages, 7 columns; length of 
columns, 20^/^ in.; width, 2% in. 

Advertising rates, 15 cts. an inch, flat; 
next reading, 161/^ cts.; full position, 18 cts.; 
composition, 5 cts. an inch extra. Reading 
matter, 10 cts. per count line for first inser- 
tion, 6 cts. a line for succeeding insertions; 
black lines count double. Classified, 1<; a 
word, first insertion; %c. each subsequent 
insertion (minimum charge, 25 cts.). 



POST — Every evening except Sunday. In- 
dependent. Established 1905. Post Publish- 
ing Company, publishers. Subscription, $5.40; 
claimed average circulation for 1913, 5,647; 
8 to 16 pages, 7 columns; length of columns, 
21^4 in.; width, 2 Ve in. Can use matrices. 

Advertising rates, run of paper, 18 cts. an 
inch; full position, 22 cts. an inch, flat. Read- 
ers, first page, 25 cts. per count line; run of 
paper, 15 cts.; 500 lines, 10 cts.; 1,000 lines, 
8 cts. per line. Classified, 5 cts. per line. 

TIMES — Every morning except Monday, 
and WEEKLY, Thursdays. Republican. Es- 
tablished 1857. D. R. Anthony, Jr., manager. 
Subscription, daily, $3; weekly, 25 cts.; 
sworn average circulation for six months 
prior to April 1, 1914, daily, 7,621* net paid; 
weekly, claimed average for year 1913, 10,- 
000; 8 to 16 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily or weekly, 1 inch, 
one time, $1. each subsequent insertion, 50 
cts.; 500 in. in one year, 40 cts.; 1.000 in., 
35 cts. an inch; preferred position, 25% extra. 
Reading notices, daily or weekly, 20 cts. a 
line; 1,000 lines, 12i/4 cts. Classified, (mini- 
mum, 4 lines), 5 cts. a line. 

See advertisement on page 462. 



PITTSBURGH — Population 14,755. 4 rail- 
roads. Extensive coal mines. Brick and 
sewer tile works, iron foundry, zinc smelt- 
ers; also railway repair shops employing 
more than 1,500 men. 



KANSAS 



LEAVENWORTH — Population 19,363. On 
Missouri River and 7 railroads. A most 
important commercial center. Coal abund- 
ant. Has soap, carriage, boiler, bridge, 
furniture, pump, washing machine, hinge, 
glove and amusement device factories, , 
milling machinery and stove works. Soldiers' i 
Home, U. S. Infantry and Cavalry Post 
located here. Annual value of manufactured 
products, $6,000,000.00. Bank clearings 
during the year 1913, $30,000,000.00. 



KANSAS HEADLIGHT — Every evening ex- 
cept Sunday, and WEEKLY, Thursdays. Re- 
publican. Established 1884. Moore Bros., 
publishers. Subscription, daily, $4; weekly, 
50 cts.; sworn average circulation for year 
ending April, 1914, daily, 6,482*; weekly, 
4,284*; daily, 8 to 16 pages; weekly, 10 to 
16 pages, 7 columns; length of columns, 
211/4 in.; width, 21/8 in. 

Advertising rates, daily or weekly, 20 cts. 
an inch. Reading notices, 5 cts. a line. 



TOPEKA — Population 43,684. On Kansas 
River and four railway systems. Has 
extensive tlour mills and packing houses, 
steam boiler works, chair and silo facto- 
ries, linseed oil works, woolen mills, agri- 
cultural implement, pump and engine 
works, foundry and machine shops and car 
shops and general offices of Atchison, To- 
peka and Santa Fe R. R., employing 5,000 
officials, clerks and hands generally. 
Seat of Washburn College and Bethany 
College for girls. A State Insane Asylum 
and State Reform School is also located 
here. Annual payroll of $5,000,000.00, 
covering the various enterprises. Annual 
value of manufactured products. $18,000,- 
000.00. Bank clearings during year 1913, 
$87,848,177.00. 



CAPITAL — Every morning including SUN- 
DAY. Republican. Established 1879. Arthur 
Capper, publisher. Subscription, $4; sworn 
detailed average circulation for 1913, 33,445* 
net paid; 8 to 32 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, daily or Sunday, 
full position, 6 cts.; next to reading matter, 
51^ cts.; run of paper, 5 cts. a line, flat. 
Classified, Ic. a word; per week (7 inser- 
tions), 5 cts. a word; per month (30 inser- 
tions), 20 cts. a word. Reading notices, 25 
cts. a count line. 

See advertisement on colored insert, be- 
tween pages 476 and 477. 



CAPPER'S PUBLICATIONS — 
See advertisement on colored insert, be- 
tween pages 476 and 477. 



CAPPER'S WEEKLY — Every Saturday. 
Agricultural and Rural news. Established 
1880. Arthur Capper, publisher. Subscrip- 
tion 25 cts.; sworn detailed average circula- 
tion for year 1913, 247,765*; 8 to 12 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 50 cts. a line, 
flat; full page (1,960 lines), $800. Reading 
notices, $1 a line. Classified, 8 cts. per word; 
4 times, 28 cts. per word. 

See advertisement on colored insert, be- 
tween pages 476 and 477. 

FARMERS' MAIL AND BREEZE — Every 
Saturday. Agricultural. Established 1872. 
Arthur Capper, publisher. Subscription, $1; 
sworn detailed average circulation for year 



NELSON CHESMAN & CO.'S RATE BOOK. 



101 



KANSAS 



1913, 105,055*; 32 to 64 pages, 4 columns; 
length of columns, 13^4 in.; width, 2% in. 
Can use matrices. Forms close Monday pre- 
ceding. 

Advertising rates, agate, 50 cts. a line; 
preferred posittion extra. Reading notices, 
80 cts. a line. Classified, 5 cts. a word; 4 
times, 16 cts. a word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



HOUSEHOLD — Monthly. Literary. Estab- 
lished 1902. Arthur Capper, publisher. Sub- 
scription, 25 cts.; sworn detailed average 
circulation for 1913, 765,410* net paid; 32 
pages, 4 columns; length of columns, 13^4 
in.; width, 2% in. Can use matrices. Forms 
close 20tli preceding month. 

Advertising rates, agate, $3 a line; 25, 20 
and 15% discount on 1, 1/2 and V4, page 
spaces; back cover page, $1,900. Reading 
notices, $4.50 a line. Classified, 30 cts. per 
word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



KANSAS FARMER — Every Saturday. Agri- 
cultural. Established 1863. Kansas Farmer 
Co., publishers. Subscription, $1; detailed 
average circulation May 1, 1913, 62,627*; 
24 to 48 pages, 4 columns; length of col- 
umns, 14 in.; width, 2% in. Forms close 
Monday noon preceding. 

Advertising rates, agate, 30 cts. a line, flat; 
full page, $210. Readers, 50 cts. a line. Clas- 
sified, 4 cts. per word. 

See advertisement on page 470. 



KANSAS 



MISSOURI VALLEY FARMER — Monthly. 
Established 1893. Arthur Capper, publisher. 
Subscription, 25 cts.; sworn average circu- 
lation for 1913, 511,876* net paid; 32 to 40 
pages, 4 columns; length of columns, ISVi 
in.; width, 2Vs in. Can use matrices. Forms 
close 25th preceding month. 

Advertising rates, agate, $2 a line; posi- 
tion, 10% e-xtra; 1 page (740 lines), $1,100; 
back cover page, $1,200. Reading notices, 
$3 a line. Classified, 15 cts. a word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



PLAINDEALER — Every Friday. (Colored). 
Republican. Established 1898. Nick Chiles, 
publisher. Subscription. $1.50; claimed aver- 
age circulation for 1913, 9.000; 8 pages, 5 
columns; length of columns, 18 in.; width, 
21/8 in. 

Advertising rates, 50 cts. an inch; two or 
more in., 25 cts. an inch. Reading notices, 
10 cts. a line; over ten lines. 5 cts. a line. 

See advertisement on page 444. 



POULTRY CULTURE — Monthly. Poultry. 
Established 1896. Poultry Culture Publish- 
ing Co., publishers. Subscription, 50 cts.; 
sworn average detailed circulation April, 
1914, 46,629* net paid; 48 pages, 4 columns; 



length of columns, 13% in.; width, 2% in. 
Can use matrices. Forms close 15th preceding 
month. 

Advertising rates, agate, 20 cts. a line each 
insertion; 1,000 lines, 18 cts.; 2,000 lines, 15 
cts. a line. Preferred positions, 20% extra. 
Classified, 5 cts. per word. 



RURAL AUTOIST— Monthly (15th). Auto- 
mobiles and Good Roads. Established 1911. 
J. E. Hazen, editor and publisher. Subscrip- 
tion, $1; claimed average circulation for 1913, 
4,012; 20 pages, 2 columns; length of col- 
umns, 6 in.; width 2 1/^ in. Can use matrices. 
Forms close 10th. 

Advertising rates, agate, 50 cts. a line. 



STATE JOURNAL — Every evening except 
Sunday. Independent Republican. Estab- 
lished 1874. F. P. MacLennan, publisher. 
Subscription, $3.60; sworn detailed average 
circulation for year 1913, 21,001* net; 10 
to 20 pages, 7 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 4 cts. per line; 
full position, 25% additional. Reading 
notices, 15 cts. a count line. Classified Ic. 
per word. 

WESTERN ODD FELLOW — Monthly (1st). 
I. O. 0. F. Established 1886. H. C. Stevens, 
publisher. Subscription, 75 cts., claimed aver- 
age circulation for 1913 6,500; 8 pages, 4 
columns; length of columns, 13% in.; width, 
2% in. Forms close 6 days in advance. 

Advertising rates, agate, 50 cts. an inch; 
reading notices, 9 cts. a count line. 



WESTERN SCHOOL JOURNAL — Monthly. 
(10th). Educational. Established 1885. John 
MacDonald, publisher. Subscription, $1; 
claimed average circulation for year 1913, 
5,300; 32 pages, 2 columns; length of col- 
umns, 9 in.; width, 3 V4 in. Forms close 
fourth of current month. 

Advertising rates, agate, $1.54 an inch; 
on three months contract, $1.40; six months, 
$1.30; one year, $1.10 an inch. Reading 
notices, 25 cts. a line. 



X-RAY'S DEMOCRAT — Every Friday. 
Democratic. Established 1912. The X-Ray 
Printing Co., publishers. Subscription, $1 ; 
sworn average circulation for year 1913. 
4,000*; 4 to 8 pages, 6 columns, length of 
columns, 20 in.; width, 2% in. Can use ma- 
trices. Office, 217 West 5th Street. 

Advertising rates, 25 cts. an inch. 



WICHITA — Population 52.450. At junction 
of Arkansas and Little River. Has an inter- 
urban system and six main lines of railroads 
with brandies in all directions. Has an im- 
mense jobbing trade and live stock market. 
315 manufacturing concerns. 14 banks, 2 
packing houses. 54 churches. 29 public 



102 



NELSON CHESMAN & CO.'S RATE BOOK. 



KANSAS 



schools and 8 colleges; 69 miles paved 
street; 200 miles sewers; 130 miles water 
mains; 40 miles street railway; 150 miles 
of illuminated streets. A $2,500,000.00 
Union Depot; 1913 bank clearings $173,- 
719,811.22. Postal receipts $305,928.75. 
Assessed valuation $65,000,000.00. 



BEACON — Every evening except Sunday. 
Independent. Established 1872. The Beacon 
Publishing Co., publishers. Subscription, $4; 
sworn average circulation for six months prior 
to April, 1914, 25,610* net paid; 10 and 24 
pages, 7 columns; length of columns, 21 V4 in.; 
width, 2% in. Can use matrices. 

Advertising rates, agate, 7 cts. a line; 1,- 
000 lines, 6 cts.; 2,000 lines, 5 cts.; 3,000 
lines, or more, 4 cts. a line; alongside reading, 
10%; full position, 25% extra. Strictly mall 
order advertising, 5 cts. a line, flat. Classi- 
fied, nonpareil, Ic. per word. Reading notices, 
15 cts. a line; with news heading, 25 cts. a 
line. 



EAGLE — Every morning except Monday, 
and WEEKLY, Fridays. Republican. Estab- 
lished 1872. Victoria Murdock, owner; Mar- 
cellus M. Murdock. publisher. Subscription, 
daily, $4; weekly, 50 cts.; sworn average cir- 
culation for year 1913, daily and Sunday, 37,- 
131*; weekly, 47,478*; daily, 12 and 14 
pages; Sunday, 40 to 50 pages; weekly 10 
pages; daily, Sunday or weekly, 7 columns; 
length of columns, 22 in.; width, 2% in. Can 
use matrices. 



KANSAS 



Advertising rates, daily or Sunday, 10 cts. 
a line; 1,000 lines on yearly contract, 9 cts. a 
line; 2,000 lines, 8 cts.; 3,000 lines, 7 cts.; 
4,000 lines. 6 cts.; 5,000 lines, or more, 5 cts. 
a line. WEEKLY, 10 cts. a line flat. Preferred 
position, 10 and 25% extra. Classified, 5 cts. 
a line. Reading notices, 30 cts. a count line, 
with discount for 500 lines and over; tele- 
graphic, 50 cts. a count line. 

See advertisement on page 511. 



INTERSTATE FARMER- 
Okla. 



-See Muskogee, 



LIVE STOCK JOURNAL — Every evening 
except Sunday. Live stock. Established 
1906. Journal Publishing Co., publishers. 
Subscription, $4. Claimed average circulation 
for year 1913, 6,500; 4 pages, 6 columns; 
length of columns, 19% in.; width, 2% in. 
Can use matrices. 

Advertising rates, one time, 50 cts. an inch ; 
four times, 30 cts. an inch; on monthly con- 
tract for 100 in., 25 cts.; 300 in., 23 cts.; 
500 in. or more, 20 cts. an inch. Readers, 
locals, Ic. per word or 5 cts. a line. 



SOUTHWEST FARMER — Every Friday. 
Agricultural. Live Stock. C. I. Reed Pub- 
lishing Co., publishers. Subscription, $1; 
claimed average circulation for year 1913, 
8,000; 24 pages, 4 columns; length of col- 
umns, 12 in.; width, 2% in. 

Advertising rates, 56 cts. an inch, flat. 
Reading notices, 10 cts. a line. Classified, 
Ic. per word. 



KENTUCKY 



COVINGTON — Population 53,270. On Ohio 
River and 2 railroads (immediately op- 
posite Cincinnati, Ohio, with which it is 
connected by a suspension bridge, 2,200 
feet long). Has corrugated sheet metal, auto- 
mobile truck, lithographing, electro plating, 
wood carving, cigar box, ice. rosin and naval 
stores plants ; breweries ; distilleries : mara- 
schino cherry bottling, iron fences, ,iail, ma- 
chine tool, contractors' machinery, safe, 
engine and boiler, tile, architectural iron, 
brass, brick and glass works; flour, cotton, 
cordage, planing, textile and dyeing mills; 
piano player, x-ray machine, candied fruit, 
cigar and tobacco factories, laundries, tailor- 
to-the-trade shop; brass and bronze foun- 
dries. Annual value of manufactured 
products, approximately, $12,000,000.00. 



POST — Every evening except Sunday. In- 
dependent. Established 1890. Scripps-McRae 
Publishing Co. (Inc.), publishers. Subscrip- 
tion, $3; sworn average circulation, for ve.'it 
1913, 13,811*; 8 to 16 pages, 8 columnjj; 



length of columns, 22^4 in.; width, 12 ems. 
Can use matrices. 

Advertising rates, 3 cts.; full position, 3% 
cts.; 2,500 lines, on yearly contract, 2% cts.; 
full position. 314 cts.; 5,000 lines or more, 
or not less than 6 in. per week for 52 weeks, 
21/2 cts. a line; full position, 3 cts. a line. 
Classified, VaC. per word. Reading notices, 
15 cts. a line. Resorts, publishers, schools 
and colleges, 2% cts. a line, flat. 

UNION JOURNAL — Monthly. Fraternal. 
Established 1903. International Liberty 
Union, publisher. Subscription, 50 cts.; 
sworn detailed average circulation, for nine 
months ending April 1914, 106,744*; 16 to 
32 pages, 4 columns; length of columns, 12% 
in.; width, 2 1/4 in. Can use matrices. 

Advertising rates, agate, 20 cts. a line; V4, 
page (175 lines), $31.50; Vz page, $56; one 
page, $98. 

FRANKFORT — Population 10,465. The State 
Papiffll. Located on Kentucky River, Louis- 



NELSON CHESMAN & CO.'S RATE BOOK. 



103 



KENTUCKY 



ville, and Nashville; Chesapeake & Ohio; 
Louisville & Atlantic and Frankfort & 
Cincinnati Railway systems. Thoroughbred 
trotting horse breeding engaged in quite ex- 
tensively. Other industries are; Saw mills 
and lumbering interests; twine, chair, shoe 
and broom factories, distilleries and an ex- 
tensive trade in whiskies and farm prod- 
ucts. State Institute for feeble minded 
children; State Reformatory; State Normal 
and Industrial Institute as well as other 
institutions are located here. 



STATE JOURNAL — Every morning except 
Monday. Democratic. Established 1899. The 
State Journal Co., publishers. Subscription, 
$4; sworn average circulation for six months 
prior to April, 1914, 3,570* net paid; 8 pages, 
7 columns; length of columns, 20 Vz in.; 
width, 2Vi in. Can use matrices. 

Advertising rates. 1.5 cts. an inch; 1000 in. 
or more within one year, 12 cts. an inch. 
Special position 25% extra. Classified, 5 cts. 
a line. 



FULTON — Population 2,575. I. C. Ry. In- 
dustries include wholesale groceries, bot- 
tling works, tobacco factories, foundry, car- 
riage, furniture and ice factories, poultry 
packing house and lumber and flour mills. 



BAPTIST FLAG — Every Thursday. Bap- 
tist. Established 1874. Baptist Flag Publish- 
ing Co., publishers. Subscription, $1.50; 
sworn detailed average circulation for year 
ending May, 1913, 12,961*; 16 pages, 4 col- 
umns; length of columns, 13 in.; width, 2Vs 
in. 

Advertising rates, $1.30 an inch with dis- 
counts of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



LEXINGTON — Population 35,099. 5 railroads 
and 5 interurban lines connecting 5 county 
Beats and State Capital. In the center of 
the Blue Grass region. Most extensive 
trade in grain, horses and live stock gen- 
erally. Industries include the manufacture 
of tobacco, liquors, bagging, rope and car- 
riages ; also a brewery. Claimed to be the 
world's largest loose leaf tobacco market. 
Seat of Kentucky University and State Uni- 
versity and 18 other schools and colleges. 
Kentucky Insane Asylum and State Reform 
School located here. Bank clearings dur- 
ing year 1913, $48,274,266.12. 



CENTRAL METHODIST ADVOCATE — 
Every Thursday. Methodist. Established 1867. 
Central Methodist Advocate Publishing Co. 
(Inc.), publishers. Subscription, $1.50 ; sworn 
detailed average circulation, for year 1912, 
8,000*; 16 pages, 4 columns; length of col- 
umns, 12% in.; width, 2% in. 

Advertising rates, 80 cts. an inch, with dis- 
count 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches, 



KENTUCKY 



HERALD — Every morning, including SUN- 
DAY, and BLUB GRASS FARMER, Mondays. 
Daily, Democratic. Weekly, Agricultural. Es- 
tablished daily, 1870. The Lexington Herald 
Co., publishers. Subscription. .$7.80: weekly, 
$1.50; sworn average circulation for year 
1913, daily, 8,718*; Sunday, 8,288*; weekly, 
9,648*; daily, 10 to 16 paiges ; Sunday, 24 to 
48 pages, 7 columns; length of columns, 20 
in.; width, 2% in. 

Advertising rates daily, Sunday or weekly 
25 cts. an inch, flat; preferred position, 12 V^ 
and 25% extra. Classified, Ic. per word. 
Reading notices, body type, 20 cts. a line. 
Telegraphic reading, 50 cts. a line. 



LEADER — Every evening except Sunday, 
and SUNDAY MORNING. Republican. Estab- 
lished 1888, Lexington Leader Co., ])ublisher. 
Subscription, daily, $5; Sunday, $1.50; sworn 
average age circulation for six months prior 
to April, 1914, daily, 7,350* net paid; Sun- 
day, 8,048* net paid; daily, 10 to 16 pages, 
Sunday, 28 to 40 pages, 7 columns; length of 
columns, 30 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily, or Sunday, 25 cts. 
an inch, flat. Reading notices, brevier 20 cts. 
a line. Classified, Ic. per word. 



LOUISVILLE — Population 223,928. On Ohio 
River and 11 railroads. Largest and most 
important commercial city in the state and 
one of the largest leaf tobacco markets in 
the world. Industries include farm imple- 
ment works, one of the largest in the coun- 
try, tobacco, cement, leather and wagon fac- 
tories, distilleries and iron foundries. Very 
large business in wheat, corn, pork and 
iron. Annual value of manufactured prod- 
ucts, $148,440,000.00. 



AMERICAN COMMON SENSE— Monthly. 
Liquor Trade. Established 1910. .Vmerican 
Common Sense Co., publishers. Subscription, 
$1 ; claimed average circulation for 1913, 15,- 
000; 8 pages, 6 columns; length of columns, 
20 in.; width, 2^4 in. Cannot use matrices. 

Advertising rates, 1 column, $20; ^4, page, 
$35; V2 page, $65; 1 page, $125. Readers, 
8 cts. a line 



ANZEIGER — Every morning including 
SUNDAY and WEEKLY . Tuesdays. Ger- 
man. Democratic. Established, daily, 1848; 
weekly, 1851. Louisville Anzeiger Co., pub- 
lishers. Subscription, daily $7.80; Sunday, 
$2.60; weekly, $1; sworn average circula- 
tion for six months prior to April, 1913 daily. 
6,687*; Sunday, 12,122; weekly, 11,452; "8 
to 24 pages, 7 columns; length of columns, 
21 in.; width, 2 Vs in. Can use matrices. 
Office, 321 Green Street. 

Advertising rates, daily or weekly, agate, 
5 cts. a line; 500 lines, within one year, 4 
cts. a line; 1.000 lines or more, 3 1/4 cts. a 
line; Sunday, 7 cts. a line; 500 lines, 5 cts.; 
1,000 lines, "4 cts.; 5,000 lines or more, SVz 
cts. a line. Reading notices, 25 cts. per count 
line. Classified, 10 cts. a line. 



104 



NELSON CHESMAN & CO.'S RATE BOOK. 



KENTUCKY 



BABY — Monthly. Care of babies and chil- 
dren. Established 1902. The Baby Publish- 
ing Co., publishers. Subscription, $1 ; circu- 
lation — not given by publisher; 32 pages or 
more, and cover, 2 columns ; length of col- 
umns, 8 in.; width, IV^ in. Office, 400 East 
Kentucky Street. 

Advertising rates, agate, 15 cts. a line. 

BAPTIST WORLD — Every Thursday. Re- 
ligious. Established 1896. The Baptist World 
Publishing Co., publishers. Subscription, $2; 
claimed average circulation for year 1913, 
15,000; 32 pages, 3 columns; length of col- 
umns, 11% in.; width, 2^4 in. Forms close 
one week in advance. Can use matrices. Of- 
fice, 660 Fourth Avenue. 

Advertising rates, agate, 12 ets. a line, with 
discounts of 10, 15, 20, 25 or 30% on 250, 
500, 750, 1,000 or 2,000 lines respectively. 
Special position, 20% extra. Reading notices, 
35 cts. a line. Special notices, 25 cts. a count 
line. Classified, Ic. per word. 



KENTUCKY 



CHRISTIAN OBSERVER — Every Wednes- 
day. Presbyterian. Established 1813. Con- 
verse & Co., publishers. Subscription, $2.50; 
sworn average circulation for nine months 
ending April, 1914, 27,241*; 24 pages, 4 col- 
umns; length of columns, 14 1^ in.; width 2% 
in. Forms close one week in advance. Office, 
412-414 Third Street. 

Advertising rates, agate, 17 cts. a line; 
over 50 lines, 16 cts.; 100 lines, 15 cts.; 250 
lines, 12 cts.; 500 lines, 13 cts.; 1.000 
lines, 12 cts.; 2,800 lines, 10 cts. a line. 
Preferred position, 20% extra. Reading no- 
tices, 25 cts. a line, nonpareil. 



COURIER - JOURNAL — Every morning in- 
cluding SUNDAY. Democratic. Established 
1868. Louisville Courier-Journal Co., pub- 
lishers. Subscription, daily, $6; sworn 
average circulation for six months prior to 
April, 1914, 28,591* net paid; Sunday, 50,- 
541* net paid; daily, 10 to 16 pages; Sun- 
day, 58 to 64 pages, 8 columns; length of 
columns, 22 in.; width, 2% in. Can use 
matrices. Office, Third Avenue and Green St. 

Advertising rates, agate, daily, 15 cts. a 
line; Sunday, 18 cts. a line; 1,000 lines with- 
in one year, daily, 12 1^ cts.; Sunday 15 cts.; 
3,000 lines, 10 or 12 cts.; 5,000 lines, 8 or 
10 cts.; 10.000 lines, 7 or 9 cts. a line. 
Schools and Summer resorts, daily, 12% cts.; 
Sunday, 18 cts. a line, with discount on 26 
and 52 insertions in daily. Local notices, 
daily, 30 cts. a line; Sunday, 35 cts. Read- 
ing matter, nonpareil, daily, 50 cts.; Sunday, 
75 cts.; minion readers, daily, 75 cts.; Sun- 
day, $1 per line. Classified, daily, 10 cts. a 
line; Sunday, 12 cts. a line. In combination 
with Evening TIMES, display, on contract, 
1,000 lines, 24 cts.; 2.000 lines, 19 cts.; 
4,000 lines, 17 cts.; 6,000 lines, 15 cts. 



FARM AND FAMILY — Monthly (1st). 
Agricultural and Home. Established 1914. 
Courier-Journal Company, publishers. Sub- 
scription, 25 cts. Detailed average circula- 



tion for 1914-15, 22,373* net paid; 24 pages, 
4 columns; length of columns, 15^ in.; 
width, 2% in. Can use matrices. Forms 
close two days in advance. Office, Third 
Avenue and Green Street. 

Advertising rates, 5 cts. a line, flat. 



FARMERS' HOME JOURNAL — ^Every Sat- 
urday. Agricultural. Established 1865. Farm- 
ers' Home Journal Co., publishers. Sub- 
scription, $1; claimed average circulation for 
vear 1912, 15,000; 8 pages, 5 columns; length 
of columns, 15V2 in.; width, 2 Vs in. Last 
forms close Thursday p. m. preceding. Of- 
fice, 414 Third Street. 

Advertising rates, agate. 12 cts. a line; 
100 lines within one vear, 11 cts.; 250 lines, 
10 cts.; 500 lines, 9 cts.; 1,000 lines, 8 
cts.; 2,000 lines, 7 cts.; 5,000 lines or more, 
6 cts. a line. Reading notices, brevier, 25 
cts. a count line, first time; 15 cts. after. 



HERALD — Every morning including SUN- 
DAY. Independent. Progressive. Established 
1832. John C. Shaffer, publisher. Subscrip- 
tion, daily, $3; Sunday, $2; sworn average 
circulation for six months ending March 31, 
1914, 37,214* net paid; daily, 12 to 72 
pages, 7 columns; length of columns, 21^,4 in.; 
width, 2V4 in. Can use matrices. Office, 
222-24 E. Walnut Street. 

Advertising rates, daily or Sunday, 6 cts. 
a line, flat. Special positions, 10 and 25% 
extra. Classified, Ic. per word. Reading 
notices, 50 cts. a count line. 

See advertisement on page 441. 



HOME AND FARM — Semi-Monthly (1st 
and 15th). Agricultural. Established 1876. 
Home and Farm Publishing Co., (Inc.), pub- 
lishers. Subscription, 50 cts.; claimed aver- 
age circulation for year ending June, 1914, 
102,887; 20 to 32 pages, 4 columns; length 
of columns, 15 5/14 in.; width, 21/2 in. 
Forms close 5 days in advance. Can use 
matrices. 

Advertising rat'»s, agate, 45 cts. a line, flat. 
Special position, 10% extra. 

.See advertisement on page 514. 



INDUSTRIOUS HEI-: — Monthly. Poultry. 
Established 1904. Industrious Hen Co., pub- 
lishers. Subscription, 50 cts.; claimed cir- 
culation for 1<I13, 35,000; 32 to 64 pages, 
3 columns; length of c^olumns, 10 in.; width, 
214 in. Foi-ms closr 25th of preceding 
month. Can use matri'ces. 

Advertising rates, $1.50 an inch, subject 
to discount on space. Classified. 2% cts. per 
word. 



INLAND FARMER— Semi-Monthly. (1st 
and 15th). Agricultural. Established 190^. 
The Inland Farmer Publishing Co., publish- 
ers. Subscription, 50 cis.; sworn detailed 
average circulation for flrst six months 1914, 
120.125* net paid: 16 t,t> 32 pages, 4 col- 
umns; length of c;olumn.5, ,14 in.; width, 2% 



NELSON CHESMAN & CO.'S RATE BOOK. 



105 



KENTUCKY 



in. Forms close 10 days preceding. Office, 
Atherton Building. 

Advertising rates, agate, 50 cts. a line; 
full page, $350: Preferred position, 20% 
extra. Reading notices, 75 cts. per nonpareil 
line. 

See advertisement on page 517. 



KENTUCKY ELK — Monthly, (1st) Fra- 
ternal. Established 1901. Chas. J. Cruise, 
editor and publisher. Subscription, $1 ; cir- 
culation — not given by publisher; 30 pages, 
2 columns; length of columns, 9 in.; width, 
3 1/4 in- Cannot use matrices. Forms close 
26th of -preceding month. Office, 414 West 
Main Street. 

Advertising rates, Vs page, $3.50; V4, page, 
$6.50; 1/2 page, $12; full page, $20. Dis- 
counts on 3, 6, or 12 month contracts. In- 
side covers 15%, and back outside cover page, 
25% additional. 



KENTUCKY FARMING — Monthly. (1st). 
.■Agricultural and Home. Established 1899. 
Home & Fireside Co., publishers. Subscrip- 
tion. 25 cts.; claimed average circulation for 
1913. 30.000: 16 pages, 4 columns; length of 
columns, 12 in.; width, 2% in. Forms close 
20th preceding month. Office, Commercial 
Building. 

Advertising rates, agate, 15 cts. a line, flat; 
% page, $25.20; V2 page, $50.40; full page, 
(672 lines), $100; Classified, 2 cts. per word. 



MARKET GROWERS .JOURNAL — Semi- 
Monthly, (1st and 15th). Market Gardeners. 
Established 1907. The Market Growers Jour- 
nal Co., publishers. Subscription, $1 ; claimed 
average circulation for year 1913, 18,079; 
20 to 32 pages, 3 columns; length of col- 
umns, 10 in.; width, 2 Vg in. Office, Inter- 
Southern Building. 

Advertising rates, agate, 10 cts. a line; V4, 
page, $10; V2 page, $20; one page, $37.50; 
preferred position, 20% extra. Classified 
(nonpareil), 2 cts. a word. 

MASONIC HOME JOURNAL — Semi-Month- 
ly- (1st and 15th). Masonic. Established 
1883. Masonic W. and O. Home, publishers 
and proprietors. Subscription. $1; guaran- 
teed average circulation for nine months end- 
ing May, 1914, 45,000; 32 pages, 3 columns; 
length of columns, 9 in.; width, 2% in. 
Forms close five days in advance. Office, 
First and Avery Streets. 



KATHOLISCHER GLAUBENSBOTE — 
Every Thursday. German. Catholic. Inde- 
pendent. Established 1866. Katholischer 
Glaubensbote Publishing Co., publishers. Sub- 
scription, $1; claimed circulation for year 
1913, 10,400; 8 pages, 7 columns; length of 
columns. 20 in.; width, 2% in. Can use mat- 
rices. Office, 345 East Market Street. 

Advertising rates, 30 cts. an inch. Spe- 
cial position and changed advertisements, 50 
cts. an inch. Reading notices, 10 cts. a 
line in nonpareil, brevier or long primer type. 
E. O. W. ads., double price. 



KENTUCKY 



Advertising rates, $4 an inch ; 6 times, 

$3.75; 12 times. $3.50; 24 times, $3.25 an 

in. Special position, 20% extra. Reading 
notices, 40 cts. a line. 



NORTH AND SOUTH — Monthly (15th). 
Nonpartisan. Established 1902. J. L. God- 
frey, publisher. Subscription, $1; claimed 
average circulation for year 1913, 10,000; 16 
pages, 3 columns; length of columns, 12 in.; 
width, 3 in. Office, 416 West Main Street. 

Advertising rates, -^ page, one time, $10; 
Vs page, $17.50; % page, $30; Vs page, 
$37.50; V2 page, $55; one page, $100. 



PENTECOSTAL HERALD — Every Wed- 
nesday. Methodist Episcopal. Established 
1889. Pentecostal Publishing Co., publishers. 
Subscription, $1; sworn detailed average cir- 
culation for year 1913, 24,000*; 16 pages, 
4 columns; length of columns, 13 in.; width, 
2 Vs in. Forms close one week in advance. 
Office, 317 W. Walnut Street. 

Advertising rates, $2.40 an inch, with dis- 
counts of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



POST — Every evening except Sunday. In- 
dependent. Established 1873. Incorporated 
1903. Evening Post Co., publishers. Sub- 
scription, $3 ; sworn average circulation for 
six months prior to April, 1914, 40,486* net 
paid; 10 to 24 pages, 7 columns; length of 
columns, 21% in.; width, 14 ems. Can use 
matrices. Office, 317 W. Walnut Street. 

Advertising rates, agate, l^Vz cts. a line; 
open space, within one year, 1,000 lines 8 cts. 
a line; 3,000 lines, 7 cts.; 5,000 lines, 6 eta. 
a line. Preferred position, 20% extra. Class- 
ified, Ic. a word. Reading notices, 50 cts. a 
line; 100 lines, 45 cts.; 200 lines, 40 cts.; 
500 lines, 30 cts.; 1,000 lines, 25 cts. a line; 
telegraphic readers, $1 per line. 



SHAFFER GROUP — 

See advertisement on page 441. 



TIMES — Every afternoon except Sunday. 
Democratic. Established 1884. _ Louisville 
Times Co., publishers. Subscription, $5; 
sworn average circulation for six months prior 
to April, 1914, 49,189* net paid; 12 to 28 
pages, 8 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
Third Ave., and Green Street. 

Advertising rates, agate, 15 cts. per line; 
1,000 lines, within one vear, 12 V^ cts. aline; 
2,000 lines, 10 cts.; 4,000 lines, 9 cts.; 6,000 
lines or more, 8 cts. a line; position, 10 and 
25% extra. Classified, Ic. a word. Reading 
notices, nonpareil, solid, 40 cts. per line; tele- 
graphic readers, $1 a line. Combination rate 
with COURIER-JOURNAL, which see. 



TRADE OUTLOOK — Monthly (15th). 
Trade. Established 1910. Sam McDowell 
Anderson, publisher. Subscription $1 ; 

claimed average circulation for six months 
ending June, 1914, 6,050; 00 pages, 2 col- 
umns; length of columns, 11 1/^ in.; width, 



106 



NELSON CHESMAN & CO.'S RATE BOOK. 



KENTUCKY 



2y2 in. Cannot use matrices. Forms close 
10th. Office, 208 Keller Building. 

Advertising rates, full page, $42.50; V2 
page, $25; Vg page, $18.50; V4, page, $14.50; 
Va page, $10, with discount on 3, 6 or 12 
insertions. Cover pages (in 2 colors), second, 
$60; third, $55; fourth, $70. 



"WESTERN RECORDER — Every Thursday. 
Baptist. Established 1825. Baptist Book Con- 
cern, publishers. Subscription, $2 ; sworn 
average circulation for 1913, 12,000 net; 16 
pages, 5 columns; length of columns, 15 in.; 
width, 2% in. Office, 650 Fourth Avenue. 

Advertising rates, agate, $1.20 an inch, 
with discounts of 5, 10, 15 or 20% on 10, 
50, 200 or 500 inches. 



OWENSBORO — Population 16,011. Located 
on Ohio River, 114 miles West of Louis- 
ville, with three railroads and another in 
prospect. Extensive manufacture of 

wagons, buggies, wheels, steam and gaso- 
line engines, electric motors and supplies, 
building materials, flour, meal and feeds, 
brick, sewer and tile pipe, whiskey destil- 
leries, flour mills and mill machinery, and 
is one of the largest tobacco markets in 
the world. Annual value (1913) of manu- 
factured products, $7,356,560.00. Bank 
clearings during year 1913, $22,716,550.93. 



MESSENGER — Every morning except Mon- 
day. Democratic. Established 1875. Mes- 
senger Publishing Co., publishers. Subscrip- 
tion, daily, $6; average circulation for 1913, 
5,071*; 8 to 12 pages; Sunday, 16 to 20 
pages, 7 columns; length of columns, 20% 
in.; width, 2% in. Can use matrices. 

Advertising rates, daily, 25 cts. an inch; 
500 in. within one year, 20 cts.; 1,000 in., 
15 cts. an inch. Special position, 10 or 25% 
extra. Readers. 10 cts. a brevier line. Clas- 
sified, Ic. per word. 



KENTUCKY 



PADUCAH — Population 22,760. Surrounded 
by excellent agricultural territory. On 
Ohio, Tennessee and Cumberland Rivers, 
seven railroads and one interurban line. 
Vast business in dark tobacco and second 
largest tobacco market in the world, and is 
one of the largest hardwood markets in the 
South. Also large shipper of live stock, 
grain, cross ties and manufactured iron. 
Has foundries; machine shops; cordage, 
hosiery, clothing, tobacco, carriage and 
canning factories; saw and flour mills and 
railway repair shops. Annual payroll, $5,- 
000,000.00. Annual value of manufactured 
products, $5,500,000.00. Bank clearings 
during the year 1913, $54,512,290.00. 



NEWS DEMOCRAT — Every morning ex- 
cept Monday. Democratic. Established 1872. 
Democrat Publishing Co., (Ltd.), publishers. 
Subscription, $6; sworn average circulation 
for six months prior to April. 1914, 6,854* 
net paid; 8 to 32 pages, 7 columns; length 
of columns, 21 1/^ in.; width, 2^4 in. Can 
use matrices. 

Advertising rates, 30 cts. an inch; 300 in., 
within one year, 23 cts. an inch; 500 in., 21 
cts.; 1,000 in., or more, 17 V^ cts. an inch. 
Reading notices, 20 cts. a line; business no- 
tices, 10 cts. a line; in city lines, 121/2 cts. 
a line. Classified, Ic. a word. 



SUN — Every evening except Sunday. 
Republican. Established 1896. Sun Publish- 
ing Co., (Inc.). publishers. Subscription, 
$5.20; sworn average circulation for year 
1913, 6,561*; 8 pages. 7 columns; length of 
columns, 20% in-; width, 2% in- 
Advertising rates, 30 cts. an inch; 200 
in., 25 cts.; 400 in., 22 1/2 cts.; 600 in., 20 
cts.; 800 in. or more, 17 Va cts. Classified, Ic. 
a word first insertion; V2C. each subsequent 
insertion; per month, 50 cts. a line. Reading 
notices, 12 1/^ cts. a line; pure reading news, 
heading or bold faced capitals, 20 cts. a line, 
with time and space discounts. 



LOUISIANA 



ALEXANDRIA — Population 11,213. On Red 
River and 7 railroads. Fruit, rice, cotton 
and sugar cane raised very largely in vicin- 
ity. Industries include oil and saw mills, 
brick yards and cotton compress. 



BAPTIST CHRONICLE — Every Thursday. 
Baptist. Established 1886. R. M. Boone, 
editor and proprietor. Subscription, $2 ; 
claimed average circulation for year, 1913, 
4,500; 16 pages, 4 columns; length of col- 
umns, 12 in.; width, 2ye in. 

Advertising rates, 52 cts. an in., with dis- 
count for space. 



CROWLEY — Population 5,099. 3 railroads. 
Very largely an agricultural district Rice 



being extensively raised, there are seven rice 
mills located here; other industries are iron 
works and a feed mill with a daily capacity 
of fifteen cars. 



RICE JOURNAL AND SOUTHERN FARM- 
ER — Monthly. Agricultural. Established 
1898. The Signal Publishing Co., Ltd., pub- 
lishers. Subscription, $1; claimed average 
circulation for year 1913, 10,000; 32 pages, 
4 columns; length of columns, 12% in.; 
width, 2Va in. Forms close 20th preceding 
month. Can use matrices. 

Advertising rates, $1 an inch, each inser- 
tion; full page, $50; V2 and Vi page pro 
rata. Preferred positions extra. Reading no- 
tices, 2 cts. per word. Discounts, six months, 
10% ; one year, 25%. 



NELSON CHESMAN & CO.'S RATE BOOK. 



107 



LOUISIANA 



NEW ORLEANS — Population 339,075. On 
Mississippi River about 100 miles above 
the Gulf of Mexico and 11 railroads. Has 
excellent harbor and not less than 25 
miles of docks. Greatest commercial city 
in the entire South, with s very large com- 
merce in hides, wool, lumber, iron, coal, 
grain, rice, sugar and one of the greatest 
markets in the world for fish, oysters and 
cotton. Manufactures include sugar, burlap 
and cotton bags, cigars, tobacco, fertilizers, 
chewing gum, clothing and shoes. Seat of 
Tulane University, Ursuline Convent, Jesuit 
College, Sophie Newcomb College, U. S. 
Naval Station; also branch of U. S. Mint 
located here. Annual value of manufactured 
products, $120,000,000.00. Bank clearings 
for 1913, $980,683,873.00. 



ABEILLE (L*) — Every morning except 
Monday, and "WEEKLY, Saturdays. French. 
Democratic. Established 1827. New Orleans 
Bee Publishing Co., publishers. Subscrip- 
tion, daily, $12; circulation — not given by 
publisher; (Sunday, $2; circulation — not 
given by publisher) ; weekly, $3 ; circulation 
— not given by publisher; daily, 8 pages, 
(weekly, 12 pages), 7 columns; length of col- 
umns, 20 in.; width, 2 in. Office, 323 Chartres 
Street. 

Advertising rates, agate, 10 lines, or more 
daily, 15 cts. a line; 2 times, 25 cts.; 6 
times, 60 cts.; 12 times, 90 cts.; one month. 
$1.50; three months, 5% discount; six 
months, 10%; one year, 25%. Preferred po- 
sition extra. Classified, 10 cts. a line; one 
week, 50 cts.; one month, $1.50; educational 
and summer resorts, same as classified. Read- 
ing notices, 25 and 30 cts. a line, with dis- 
counts. Sunday only, 15 cts. a line each in- 
sertion ; weekly, same rates as daily for tran- 
sient ads.; long time contracts, 2-7 of daily 
rates. 

See advertisement on page 516. 



CATHOLIC CHURCHMAN— Every Tues 
day. Catholic. Established 1907. Catholic 
Churchman Co., publishers. Subscription, $2; 
claimed average circulation for year 1913, 22,- 
500; 16 pages, 4 columns; length of columns, 
12 in.; width, 2% in. Can use matrices. 
Forms close one week in advance. 

Advertising rates, agate, 10 cts. a line. 
Reading notices, 15 cts. a line. 



CHRISTIAN ADVOCATE— Every Thurs- 
day. Methodist. Established 1850. Chas. 
O. Chalmers, publisher. Subscription, $1.50; 
claimed average circulation for fisrt six 
months, 1914, 7,790*; 16 pages. 4 columns; 
length of columns, 121/2 in.; width, 2% in. 

Advertising rates, 78 cts. an in., with dis- 
count 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



GULF STATES FARMER— Monthly. Ag- 
ricultural. Established 1910. E. O. Wild, 
publisher. Subscription, 50 cts.; circulation 
— not given by publisher; 32 pages, 4 col- 



LOUISIANA 



umns; length of columns, 13 in.; width, 2i/4 
in. Office, Audubon Building. 

Advertising rates, agate, 15 cts. a line. 
Discount, 10 to 25% on 3 to 12 months. 
Additional discount for space. Classified, 5 
cts. a word. 



ITEM — Every evening, except Sunday, 
SUNDAY MORNING, and WEEKLY, Friday. 
Independent. Established 1877. James M. 
'I'homson, publisher. Subscription, daily, $7; 
weekly, 25 cts.; sworn average circulation 
for six months prior to April, 1914, daily and 
Sunday, 51,329* net paid; weekly, claimed 
average, 22,000; daily, 14 to 16 pages; Sun- 
day, 32 to 60 pages; weekly, 10 pages, 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Office, 210 Camp Street. 

Advertising rates, agate, daily, Sunday or 
weekly, 10 cts. a line, flat. Preferred posi- 
tion 10 and 25% extra. Resorts and Schools 
9 cts. a line, flat. Local notices, 25 cts. count 
line; pure reading, 50 cts. a line; telegraphic, 
$1 a line. Classified, 15 cts. per line. 

See advertisement on pages 486 and 487. 



JEWISH LEDGER— Every Friday. Jew- 
ish. Religious. Established 1895. A. Steeg, 
publisher. Subscription, $2; sworn detailed 
average circulation for year ending Septem- 
ber, 1913, 5,143*; 32 pages, 4 columns; length 
of columns, 11^4 in.; width, 2% in. Office, 
938 Lafayette Street. 

Advertising rates, 52 cts. an in. with dis- 
count 5, 10, 15 or 20% on 10, 50, 200 or 500 
inches. 



JEWISH 
Tenn. 



SPECTATOR — See Memphis, 



MODERN FARMING — Semi-Monthly (10th 
and 25th) Agricultural. Established 1870. The 
Modern Farming Publishing Co., publishers. 
Subscription, 50 cts.; detailed average circu- 
lation for three months ending May 1, 1914, 
20,075*; 16 to 24 pages, 4 columns; length 
of columns, 12 in.; width, 2% in. Office, 518- 
20 Gravier Street. Forms close 1st and 15th 
of month. 

Advertising rates, 10 cts. a line, flat. 



MORNING STAR — Every Saturday. Cath- 
olic. Established 1868. The Morning Star 
Publishing Co., publishers. Subscription, $2; 
claimed average circulation for year 1913, 
11,000; 8 pages, 7 columns; length of col- 
umns, 201^ in.; width, 2 Vs in. Office, 205 
Metropolitan Bldg. 

Advertising rates, 75 cts. an inch. 



SOUTHERN BUCK — Monthly. Elks. Fra- 
ternal. Established 1900. Aubrey Murray, 
publisher. Subscription, $1; claimed circula- 
tion for year 1913, 5,700; 40 pages, 2 col- 
umns; length of columns, 8 in.; width, 15 
ems. Office, Board of Trade Building. 

Advertising rates, $1.25 an inch. 

See advertisement on page 488. 



108 



NELSON CHESMAN & CO.'S RATE BOOK. 



LOUISIANA 



SOUTHWESTERN CHRISTIAN ADVO- 
CATE— Every Thursday. Methodist Epis- 
copal. Established 1866. Methodist Book 
Concern, publishers. Subscription, $1.25; 
claimed average circulation for year, 1913, 
11,209; 16 pages, 4 columns; length of col- 
umns, 13% in.; width, 2 in. Office, 631 Bar- 
onne Street. 

Advertising rates, agate, 4 cts a line. Read- 
ing notices, 8 cts. a line. Preferred position, 
20% additional. 

STATES — Every evening except Sunday, 
SUNDAY MORNING. Democratic. Estab- 
lished 1879. Daily States Publishing Co., 
publishers. Subscription, daily, $7 ; sworn de- 
tailed average circulation for year 1913, daily, 
33,284*; Sunday, 34,743*; daily, 14 to 28 
pages; Sunday, 36 to 60 pages; 7 columns; 
length of columns, 21 in.; width, 2^/a in. Can 
use matrices. Office, 604-606 Canal Street. 

Advertising rates, agate, daily or Sun- 
day, 10 cts. a line; 2,000 lines, 8 cts.; 3,000 
lines, 7 cts.; 5,000 lines, 6 cts. a line. Spe- 
cial positions, 25% extra. Classified, 1% cts. 
a word. Reading notices, 25 cts. a line, non- 
pareil. 

TIMES-PICAYUNE — Every morning in- 
cluding SUNDAY, and WEEKLY, Thursday. 
Democratic. Established 1837. Times-Picayune 
Publishing Co., proprietors. Subscription, 
daily and Sunday, $7.50; weekly, 50 cts.; 
sworn average circulation for three months 
ending July 31, 1914, daily, 55,872*; Sunday, 
69,703*; semi-weekly, 8,000; daily, 12 to 20 
pages; Sunday, 50 to 70 pages; weekly, 10 
pages; daily, Sunday and weekly, 7 columns; 
length of columns, 21 in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, daily, 10 cts. a 
line; Sunday, 12 cts. a line; next to reading 
11 or 13 cts.; full positions, 13 or 15 cts. a 
line. Reading notices, daily or Sunday, non- 
pareil, 25 cts. a line. Classified, daily or Sun- 
day, 2 cts. per word. WEEKLY, all classes 
of advertising, 5 cts. a line, flat. 



UNITED LABOR JOURNAL — Every Satur- 
day. Labor. Established 1897. The United 
Labor Journal Co., publishers. Subscription, 
$1 ; claimed average circulation for year 1913, 



LOUISIANA 



25.000; 16 pages, 4 columns; length of col- 
umns, 12 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 50 cts. an inch. Classi- 
fied, 10 cts. a line (6 words). Reading no- 
tices, 15 cts. a line. 



SHKEVEPOKT — Population 28,015. On Red 
River and 11 railroads. In the center of 
vast natural gas fields and an extensive ex- 
port trade in cotton. Cattle also shippod 
extensively. Has machine shops, lumber 
and cotton seed oil mills, window glass, 
bottle, fruit-jar, electric fixtures and car- 
bonator factories, and extensive iron works. 



JOURNAL — -Every evening except Sunday. 
Mutual. Established 1873. The Journal 
Company, publishers. Subscription, $5; 
claimed average circulation for year 1913, 
4,742 net; 12 to 16 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 25 cts. an inch, flat. 
Readers, 15 cts. per line; set in nonpareil or 
agate, 8 cts. per line. Classified (15 cts. 
minimum), Ic. per word. 



TIMES — Everv morning including SUN- 
DAY and TWICE-A-WEEK, Tuesdays and 
Fridays. Democratic. Established 1872. The 
Times Publishing Co., publishers. Subscrip- 
tion, daily, $7.50; Sunday, $2; weekly $1; 
sworn average circulation for six months end- 
ing March, 1914, daily, 9,700* net paid; Sun- 
day, 14,659* net paid; weekly, for year 1913, 
9,138* net paid; daily, 8 to 16 pages; Sun- 
day, 30 to 40 pages; twice-a-week, 8 to 12 
pages; daily, Sunday and weekly, 7 col- 
umns ; length of columns, 22 in. ; width, 
2% in. Can use matrices. 

Advertising rates, agate, daily, 6 cts., Sun- 
day, 7 cts. a line; 1,000 lines within one year. 
4 or 5 cts. a line ; 3,000 lines, Sh^i or 4 1/^ cts. ; 
5,000 lines, 3 or 3% cts.; 7,000 lines or 
more, 2 1/^ or 3 cts. a line. Special position, 
10 or 25% extra. Reading notices, 100 lines, 
10 cts. a line; 500 lines, 9 cts.; 1,000 lines, 
8 cts. a line. Educational and resorts, 3% 
cts. a line, flat. Classified, Ic. per word. 
Semi-Weekly, display, 5 cts. a line. 




NELSON CHESMAN & CO.'S RATE BOOK. 



109 



MAINE 



AUGUSTA — Population 13,211. On Kennebec 
River, Maine Central R. R. Has excellent 
water power, large cotton mills. Asylum 
for the Insane and State-house located here. 



AMERICAN WOMAN— Monthly. House- 
hold. Literary. Established 1891. The 
Vickery & Hill Publishing Co.. publishers. 
Subscription, 2.5 cts.; sworn detailed average 
circulation for year 1913, 614,711*; 32 pages, 
4, columns; length of columns, ISVz in.; 
width, 2V4, in. Forms close 5th preceding 
month. 

Advertising rates, agate, $2 a line. 10% 
discount on 200 lines or more in any one 
issue. Reading notices, $2.67 per agate line; 
V2 page (378 lines), 20% discount; one page, 
30% discount. 

See advertisement facing third or inside 
back cover. 

COMFORT — Monthly. Literary. Estab- 
lished 1888. W. H. Gannett, publisher (In- 
eorp.). Subscription, 25 cts.; sworn detailed 
average circulation for six months ending 
April, 1914, 1,286,620* net paid; 24 to 48 
pages, 4 columns; length of columns, 15^4, in.; 
width, 14% ems. Forms close 10th preceding 
month. 

Advertising rates, per agate line, $5. 175 
lines in one issue for one advertiser, $4.50 
a line; 200 lines, $4.15; V4, page (212 lines), 
.f4 a line; 350 lines. $3.75 a line; 400 lines, 
$3.50; V2 page (424 lines), $3.50 a line; 
700 lines, $3.25; one page (848 lines), $3 a 
line; back cover, $3.25 a line. Special Sum- 
mer rate upon application. Reading notices 
(nonpareil), $7 per line. Classified (IIV^ 
ems wide), $3.75 per agate line. 

See advertisement on colored insert fol- 
lowing the last text page. 



GOOD STORIES — HAPPY HOURS — 
HEARTH AND HOME — See Vickery & Hill 
List. Also see advertisement facing third 
or inside back cover. 



KENNEBEC .JOURNAL — Every morning 
except Sunday. Republican. Established 1825. 
Kennebec Journal Co., publishers. Subscrip- 
tion, $5; sworn average circulation for year 
1913, 10,657*: 12 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. 

Advertising rates, electrotyped matter, or 
standing advertisements, daily, 1 inch, one 
time, 75 cts.; one week, $2; one month, $6, 
three months. $15; six months, $24; one year 
$48; e. o. d, % of daily rates. Special posi- 
tion, extra. Open space used within one year 
100 in., 40 cts. an inch; 250 in., 30 cts.; 5{iii 
in., 27 cts; 1.000 in., or more, 25 cts. an inch. 
Classified. 4 lines, one time, 15 cts.; one week, 
50 cts. Reading notices, leaded, 25 cts. per 
count line; solid, among paid reading mat- 



ter, 10 cts. a line. Nonpareil business no- 
tices, 10 cts. a line, first time; 6 cts. a line 
each subsequent insertion. 



MAINE FARMER — Every Thursday. Ag- 
ricultural. Established 1832. Maine Farmer 
Publishing Co., publishers. Subscription, $1 ; 
claimed average circulation for year 1913, 9,- 
393; 16 to 20 pages, 4 columns; length of 
columns, 14i/4 in.; width, 2% in. 

Advertising rates, agate, 414 cts. a line. 
1,000 lines, or more 4% cts. a line. Position 
10, 15 and 25% extra. Classified, Ic. per 
word. 



VICKERY & HILL LIST — (Consisting of 
three publications: HEARTH AND HOME, 
GOOD STORIES and HAPPY HOURS). 
Monthly. Household. The Vjckery & Hill 
Publishing Co., publishers. Subscription, 25 
cts.; 32 pages, 4 columns; length of columns, 
1314 in.; width, 2% in.; combined sworn 
detailed average circulation for 1913, 1,843,- 
665*. Forms close 10th of preceding month. 

Advertising rates, for the combination on 
the three papers, $6 a line: 200 lines in any 
one issue, to one advertiser, 10% discount; 
V2 page (378 lines), 20% discount; one page. 
30% discount. Reading notices, $8 per agate 
line, each insertion to cover the three papers. 

See advertisement facing third or inside 
back cover. 



BANGOR — Population 24.803. On Penobscot 
River and Bangor and Maine Central R. R. 
Distributing center for a vast district. Has 
excellent water power, iron foundry, 
shoe factory, paper, pulp and woolen mills 
and is one of the greatest lumber ship- 
ping centers in the U. S. Ship building 
largely engaged in and has an excellent 
coast and foreign commerce. 



COMMERCIAL — Every evening except Sun- 
day, and WEEKLY COMMERCIAL FARMER 
.\ND VILLAGER, Thursdays. Daily, inde- 
pendent. Weekly, family and agricultural. 
Established daily, 1872; weekly, 1838. J. P. 
Bass Publishing Co.. publishers. Subscrip- 
tion, daily, $6; weekly. $1; detailed average 
circulation for year 1913. daily, 10,810*; 
weekly, 23.932*"; daily, 12 to 20 pages 
(weekly, 16 pages), 8 columns; length of 
columns, 211/4 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily, 1 inch, one time, 
75 cts.; 3 times, $1.50; 1 week, $2.25; 1 
month, $6.50; three months, $16.50; six 
months, $30; e. o. d., %; two times a week. 
V2 ; one time a week, i/fi daily rates. Open 
space within one year, 100 in., 40 cts.; 250 
in., 35 cts.; 500 in., 30 cts.; 1,000 in., or 
more, 25 cts. an inch. Full position on open 



The next time you make up your advertising list ask yourself if it would 
not be the better part of wisdom to let us work with you? 



no 



NELSON CHESMAN & CO.'S RATE BOOK. 



MAINE 



space contracts, 5 cts. per inch additional. 
Classified, 5 cts. a line; 50 cts. per week 
for 30 words; additional space, 2 cts. a word. 
Reading notices, 15 cts. a line; pure readers, 
25 cts. per count line; telegraphic matter, 35 
cts. per count line. Weekly, one inch, one 
time, $1.50; one month, $5; three months, 
$14; si.x months, $27; twelve months, $52; 
agricultural section (agricultural advs., only 
inserted on first page), 25% additional. Full 
position, 25% extra. Open space within one 
year, in weekly, 1,400 lines, 9 cts. a line; 
2,800 lines, 8 cts; 4,200 lines, 7 cts. a line. 
Reading notices, 25 cts. per count line; pure 
readers, 50 cts. a line. 



MAINE RUR.A^L LIFE — Circulated semi- 
monthly as a magazine section of Bangor 
Daily (Saturday) and Semi-Weekly News; 
Kennebec Daily (Saturday) and Weekly 
.Tournal; Portland Daily (Saturday) State 
Press and Maine State Press. Agricultural 
and Home. Established 1913. Rural Life 
Publishing Co., publishers; circulation — not 
given by publisher; 00 pages, 4 columns; 
length of columns, 14 in.; width, 2Ve in. Can 
use matrices. Forms close two weeks in ad- 
vance. Office, 44 Central Street. 

.Advertising rates, 20 cts. a line. Classified, 
15 cts. a line. 



NEWS — Every morning except Sunday, and 
SEMI-WEEKLY, Tuesdays and Fridays. Re- 
publican. Established 1889. Bangor Pub- 
lishing Co., publishers. Subscription, daily, 
$6; sworn average circulation for six months 
prior to April, 1914, daily, 11,920* net paid; 
semi-weekly, $1 ; claimed circulation for 
year 1913, 5,000; 10 pages or more, 7 col- 
umns; length of columns, 21% in.; width, 
2% in. Can use matrices. 

Advertising rates, nonpareil, 1 inch, one 
time, 60 cts.; one week, $2; one month, 
$6.25; three months, $15.25; six months, 
$28; one year, $48. Open space used within 
one year, 150 in., 45 cts.; 250 in., 40 cts.; 
500 in., 30 cts.; 1.000 in., 25 cts. an inch. 
E. O. D., % of daily rates; position, 10 and 
25% extra. Reading notices, brevier, 20 cts. 
a line; by the week, 15 cts.; pure readers, 
25 cts. per count line; telegraphic readers, 
35 cts., brevier line. Semi-weekly, 1 inch, 
one week, $1.25; one month, $3.50; three 
months, $7.50; six months, $13; one year, 
$24; one time a week, % semi-weekly rates. 



CALAIS — Population 6,116. On St. Croix 
River and Washington Co. R. R. Industries 
include ship building and lumber manu- 
facture; shoe factories, paper, bag and 
cotton mills. 



ADVERTISER — Every Wednesday. Re- 
publican. Established 1836. Advertiser Pub- 
lishing Co., publishers. Subscription, $1; 
claimed circulation for year 1913, 6,200; 8 
to 12 pages, 6 columns; length of columns, 20 
in.; width, 2% in. 

Advertising rates, 25 cts. an inch; $10 
on yearly contract. 



MAINE 



LEWISTON — Population 26,247. (Auburn, 
a twin city, 15,064. Total, 41,311.) On 
Androscoggin River and 2 railroads. Have 
one of the largest water power develop- 
ments in New England and is in the cen- 
ter of 200 miles of suburban and inter- 
urban trolley lines. Manufactures cotton 
and woolen goods, boots, shoes, boxes, bob- 
bins, etc. Seat of Bates College. 



JOURNAL — Every evening except Sunday. 
Progressive Republican. Established 1847. 
Lewiston Journal Co.. publishers. Subscrip- 
tion, daily, $3; Saturday, $1; sworn average 
circulation for six months ending March 31, 
1914, daily, 10,605* net paid; Saturday, 14,- 
508* net paid; daily, 12 to 20 pages; Satur- 
day issue, 36 to 40 pages, either edition, 8 
columns; length of columns. 20 1/2 in.; width, 
21^1 in. Can use matrices. 

Advertising rates, agate, daily, 5 V^ cts. a 
line; yearly contracts, 500 lines, 5 cts.; 1,000 
lines 41/0 cts.; 2.000 lines, 4 cts.; 3.000 
lines, 31/2 cts.; 4,000 lines, 3 cts.; 5,000 
lines, 21/2 cts.; 7,500 lines or more, 2 cts. a 
line- Saturdav, 61/2 cts. a line; 500 lines, 6 
cts.;' 1,000 I'ines. 51/2 cts.; 2,000 lines, 5 
cts.; 3,000 lines, 41/2 cts.; 4,000 lines, 4 cts.; 
5,000 lines, 3V2 cts.; 7.500 lines or more, 3 
cts. a line. Magazine Section (in Saturday 
issue), 5 cts. a line. Special positions, 15, 25 
or 331/3% extra: specified pages, except first 
or last, 25%; first page, 100%; last page, 
50% additional. Classified, daily, %c.; Sat- 
urday and Magazine Section, Ic. per word. 

SUN — Everv morning except Sunday. In- 
dependent. "Established 1893. Lewiston 
Daily Sun (Inc.), publishers. Subscription, 
$5; sworn average circulation for year 1913, 
6,056; 8 to 14 pages. 7 columns: length of 
columns, 20 1/2 in.: width, 2% in. 

Advertising rates, 50 cts. an inch; one 
week, $1.50; one month, $4.50; three months. 
$12; six months, $21; one year, $36; 100 
in., within one year, 30 cts.; 250 in., 25 cts.; 
500 in., 22 cts.; 750 in., 20 cts.; 1,000 in., 
or more. 18 cts. an inch. Position. 12 1/2, 25 
and 50% extra. Reading notices, 10 cts. a 
line first insertion; 6 cts. after; pure readers 
or telegraphic matter, 20 cts. a count line. 
Classified, 30 words, 3 times, 25 cts. 



PHILLIPS — Population 1,423. On Phillips & 
Ranglev R. R., Sandy River and Rangley 
Lake. "Farming section almost exclusively, 
with excellent fishing and hunting grounds. 
Annual value of manufactured products, 
$100,000.00. 

MAINE WOODS — Everv Thursday. Fish 
and Game. Outing and Hotel. Established 
1877. J. W. Brackette & Co., publishers. 
Subscription, $1.50; local, $1. Outing, claimed 
average circulation for year 1913, 4,523; 
Outing edition, 8 pages, local edition, 10 to 
12 pages, 5 columns; length of columns, 18 
in.; width 2l^ in. 

Advertising rates, 94 cts. an inch; one 
month, $3.24; three months, $6.59; six 
months, $10.40; one year, $15.60; local edi- 



NELSON CHESMAN & CO.'S RATE BOOK. 



Ill 



MAINE 



tion alone, 40% of above rates. Reading no- 
tices, double display rates. 

PORTLAND — Population 58,571. On Casco 
Bay with regular steamers to New York 
and Boston and 3 railroad terminals. Has 
fine harbor with a number of lines of coast- 
wise and Trans-Atlantic steamers ; e.xten- 
sively engaged in foreign and coast trade, 
industries include ship building, engines, 
locomotive and railroad cars, heavy iron 
forgings, electric elevator and motor and 
window screen factory, canneries and im- 
portant fisheries. Annual value of manu- 
factured products, exceeding $10,000,000.- 
00. Bank clearings during year 1913, 
$107,770,017.00. 

EASTERN ARGUS — Every morning, except 
Sunday. Democratic. Established 1803. 
Eastern Argus Publishing Co., publishers. 
Subscription, $6 ; sworn average circulation 
for six months prior to April, 1914, 7,700*; 
12 to 16 pages, 7 columns; length of col- 
umns, 20 in.; width, 2Vs in. Can use 
matrices. Office, 99 Exchange Street. 

Advertising rates, nonpareil, 1 inch, one 
time, 75 cts.; two times, $1; three times, 
$1.25; one week, $2; one month, $4.25; three 
months, $12.75; six months, $22; one year, 
$40. E. O. D., % daily rate; Vz inch, 2/3 
of one inch rate. Open space within one 
year, 200 in., 25 cts.; 350 in., 22 cts.; 500 
in., 20 cts.; 1,000 in., 17 cts. an inch. Read- 
ing notices, 15 to 25 cts. a line. 



MAINE 



EXPRESS — Everv evening except Sunday 
and SUNDAY TELEGRAM (which see). 
Republican. Established 1882. Evening Ex- 
press Publishing Co., publishers. Subscrip- 
tion, $5 : sworn average circulation tor year 
1913, 19,537* net: 18 to 28 pages 7 col- 
umns; length of columns, 20 in.: width, 2y8 
in. Can use matrices. Office, 13 Monument 
Square. 

Advertising rates, daily, per inch, one time, 
$1; 3 times, $2; one week, $3.50; one month, 
$12; three months, $27; six months, $48; 
nne yenr, $S4. Lareer space, pro rata; Vz 
inch advs., % of an inch rate; no display on 
first page. E. O. D., % of daily rate; pre- 
ferred positions, %, %. V2 and % addi- 
tional. Open space, within one year, 100 in.. 
75 cts. an inch; 250 in., 65 cts.; 500 in., 55 
cts.; 1,000 in., or more, 50 cts. an inch. Ex- 
tra composition oftener than one time a week, 
10 cts. an inch. Reading notices, 25 cts. a 
line. First page, 50 cts. a line, with dis- 
count on 100 lines and over. Classified, Ic. 
a word. 

PRESS — Every morning including SUN- 
DAY. Republican. Established 1862. Port- 
land Publishing Co... publishers. Subscrip- 
tion, daily, $6; Sunday, $1.50; sworn aver- 



age circulation for six months prior to April, 
1914, daily, 10,956* net paid; Sunday, 5,200; 
daily, 8 to 16 pages; Sunday, 20 pages; 
daily or Sunday, 7 columns ; length of col- 
umns, 20 in.; width, 2Vs in. Can use 
matrices. Office, Monument Square. 

Advertising rates, daily. 4 cts. a line; 
1,000 lines, 3 cts.; 2.500 lines, 2% cts.; 
5,000 lines, 2 cts. a line; mail order, resorts, 
scrools, publishers or steamships, 2^ cts. 
a line, flat. Special position, 10 or 25% 
extra. Sunday, 2 cts. a line, flat. Readers, 
daily or Sunday, body type, 20 cts. a count 
line; nonpareil, 10 cts. a line. Classified, Ic. 
per word. 

SUNDAY TELEGRAM — Every Sunday. 
Independent. Established 1887. Evening Ex- 
press Publishing Co., publishers. Subscrip- 
tion, $1.50; sworn detailed average circula- 
tion for year 1913. 13,002* net; 24 to 32 
jiapes, 7 columns: length of columns. 20 in.; 
width, 2% in. Can use matrices. Office, 13 
Monument Square. 

Advertising rates, per inch, one time, 75 
cts.; one month, $2.25; three months, $6; six 
months, $9; one year, $15. Position, %, %, 
V2 and % additional. Open space within one 
year, 100 in., 55 cts. an inch; 250 in., 50 
cts.; 500 in., 45 cts.; 1,000 in., 40 cts. an 
inch. Reading notices, 25 cts. a line; first 
page, 50 cts. a line. Classified, Ic. a word. 

WATERVILLE — Population 11,458. Located 
in center of State on Kennebec River and 
Maine Central R. R. Has fine water power. 
Flour, pulp, paper, woolen, cotton and saw 
mills; furniture works; shoe factory; 
machinery and railroad repair shops. Seat 
of Colby College. 

CIVIC LEAGUE RECORD — Monthly. Re- 
form. Established 1900. Christian Civic 
League of Maine, publishers. Subscription. 
50 cts.; claimed average circulation for year 
1913. 8,000; 16 pages, 2_columns; length of 
columns, 9 in.; width 3 in. 

Advertising, Vx page, one time, $1 : Vi 
column, $1.75; V2 column, $3; one column 
(8% in.), $5. Reduced rate for continued 
insertions. 

SENTINEL — Every morning except Sun- 
day. Democratic. Established 1904. Water- 
ville Sentinel Publishing Co., publishers. Sub- 
scription. $4; sworn average circulation for 
six months prior to April, 1914, 6.299* net 
paid; 10 to 16 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. 

Advertising rates, 50 cts. an inch; 100 in. 
or more within one year, 40 cts.; 250 in., 
25 cts.; 500 in., 20 cts.; 1,000 in. or more, 
17 cts. an inch; preferred position, 20% 
extra. Reading notices, 10 cts. a line. Classi- 
fied, 25 cts. for 4 lines or less, 3 times; 10 
cts. each additional line. 




112 



NELSON CHESMAN & CO.'S RATE BOOK. 



MARYLAND 



BALTIMORE — Population 558,485, covering 
an area of only' 31% square miles, on Pa- 
tapsco River, 14 miles from Chesapeake 
Bay, having a capacious harbor and 
a very large export trade in grain. 
Twenty foreign steamship lines with reg- 
ular sailings. Si.x railroads. Three trunk 
lines with elevator, commodious termi- 
nals and facilities for import and e.xport 
trade. Principal items of manufacture: co])- 
per product, cotton goods, brick, fertilizer, 
flour, boots, shoes, straw hats, clothing, 
canned goods, machinery and steel rails. 
Seat of .Johns Hojikiiis University, Peabodv 
Institute, Goucher College for women. Med- 
ical and Dental Institutes and Pratt Free 
Library. Asylums for deaf, dumb, insane 
and blind also located here. Annual value 
of manufactured products, $265,000,000.00. 



AFRO-AMERICAN LEDGER — Every _ Sat- 
urday. African. Independent. Established 
1892. Afro-American Co., publishers. Sub- 
scription, $1 ; claimed average circulation for 
year 1913, 6.000; 8 pages, 6 columns: length 
of columns, 22 in.; width, 2% in. Can use 
matrices. Office, 628 N. Eutaw Street. 

Advertising rates upon application. 



AMERICAN — Everv morning including 
SUNDAY, and SEMI-WEEKLY. Tuesdays 
and Fridays. Republican. Established 1773. 
Chas. C. Pulton & Co., proprietors; Felix Ag- 
nus, publisher. Subscription, daily, $3; Sun- 
day, $1.50; Semi-weekly, $1; sworn average 
circulation for si.x months prior to April 1, 
1914, daily, 78,135* net; Sunday, 104,913* 
net; Semi-weeklv, claimed average for vear 
1913, 11,060; daily, 14 to 18 pages (Sunday, 
58 pages; semi-weekly, 12 pages), 8 col- 
umns; length of columns, 21 in.; width, 
2-^ in. Can use matrices. 

Advertising rates, agate, daily, 15 cts.; 
Sunday, 20 cts. a line; 1,000 lines within one 
year, 12 or 18% cts.; 3,000 lines, 11 or 171/2 
cts.; 5,000 lines, 10 or 15 cts. a line, for 
daily or Sunday respectfully; for position, 
next reading, add 2 cts. a line; following next 
reading, add 3 cts. a line; top of column and 
next reading, add 5 cts. a line; special posi- 
tion on special pages, add 10 cts. a line; next 
reading, advertisements must be at least 14 
lines deep; other positions, 42 lines deep. 
Financial, daily, 15 cts. a line, flat; Sunday, 
20 cts.; strictlv mail order advertising, daily, 
12 cts. a line, flat; Sunday. 18% cts. Read- 
ing notices, daily or Sunday, 50 cts. a line. 
Editorial page, 75 cts.; telegraphic readers, 
$1 a line; telegraphic medical readers, $2 a 
line. Classified, agents, for sale or real es- 
tate, daily, 10 cts.; Sunday, 15 cts.; busi- 
ness chances, financial or special notices, 
daily, 15 cts.; Sunday, 20 cts.; personals, 25 
cts. a line, daily or Sunday. Twice-a-week 
American, display, 20 cts. a line; 3 months, 
$2; 6 months, $3.75; one year, $5 a line. 
Local notices, editorial page (marked), 25 cts. 
a line. 

See advertisement on page 494. 



AMERICAN JOURNAL OF NURSIN(3 — 
See New York City. 



ATLANTIC EDUCATIONAL JOURNAL — 
Monthly. Educational. Established 1905. 
Maryland Educational Publishing Co., pub- 
lishers. Subscription $1; claimed circulation 
for six months, ending April, 1914, 14,700; 
40 pages. 2 and 3 columns; length of col- 
umns, 10^/4 in.; width, 2% and 3 V^ in. 
Office, 19 West Saratoga Street. 

Advertising rates, $2 an inch; three months, 
$5; six months, $8; one year, $15; 2 in., one 
time, $3.50; 3 in., $4.50; 4 in., $5.50; V4, 
page, one time, $9; V2 page, $16; one page, 
$30. 



BALTIMORE AND OHIO EMPLOYES' 
MAGAZINE — Monthly (5th). R. R. em- 
ployes and officials. Established 1912. Bal- 
timore & Ohio R. R. Co,, publishers. Sub- 
scription. $1: for free distribution to 
emvjloyes; claimed average circulation 
for year 1913, 42,000; 96 pages, 2 columns; 
length of columns, SVz in.; width, 2% in. 
Cannot use matrices. Forms close 25th of 
preceding month. Office, Railway Exchange. 

Advertising rates, 20 cts. a line; full page 
(224 lines), $44.80. Special positions, 20% 
additional. 

See advertisement on page 430. 



BAYERISCHES WOCHENBLATT (Bavar- 
ian Weekly). — Everv Wednesday. German, 
Established 1880. August Strauff & Co., pub- 
lishers. Subscription, $2.50; claimed aver- 
age circulation for year 1913, 9,599; 8 
pages, 6 columns; length of columns, 19 
in.; width, 2 Vg in. Office, No. 11 Front St. 

Advertising rates, $1 an inch; subsequent 
insertions, 50 cts.; 1 inch, one month, $3; 
three months, $5; six months, $8; one year, 
$15. Reading notices, 10 cts. a line. 



DEUTSCHE CORRESPONDENT — Every 
morning including SUNDAY. German. Demo- 
cratic. Established 1841. Edward Raine, pub- 
lisher. Subscription, daily and Sunday, $7.50 ; 
claimed average circiilation for vear 1913, 
daily, 8,689* net; Sunday. 10,200* net; 
8 to 56 pages, 7 columns; length of 
columns. 20^4 in.; width, 2 in. Can use mat- 
rices. Office, 413 East Baltimore Street. 

Advertising rates. $1.80 an inch; three 
times, $3.60; six times, $6.30; one month, 
$15; three months, $30 ; six months, $50 ; one 
vear, $75; 1.000 lines, within one year, 8 
cts. a line: 2.000 lines, 7 cts.; 3,000 lines, 6 
cts.; 5,000 lines, 5 cts. a line. Position ex- 
tra. 1st page, or 4th page reading notices, 
20 cts. per line, with discount on 1,000 lines 
and over. 



FARMERS AND PLANTERS GUIDE — 
Monthly. Agricultural. Established 1864. 
Geo. O. Gover, publisher. Subscrijition, 25 
cts.; claimed average circulation for year 
1913, 19,728; 16 pages, 4 columns; length of 



NELSON CHESMAN & CO.'S RATE BOOK. 



113 



MARYLAND 



columns, 12 in.; width, 2% in. Forms close 
25th of preceding month. Office, 110 Soiith 
Charles Street. 

Advertising rates, agate, 8 ets a line, flat. 
Reading notices, 15 cts. a line. Classified. Ic. 
a word. 



JEDNOSC-UXITY — Every Thursday. Pol- 
ish. Non-political. Established 1907. Polish 
Publishing Co., publishers. Subscription, 
$1.50; claimed average circulation for year 
1913, 10,000; 8 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Office, 701 
S. Ann Street. 

Advertising rates, 50 cts. an inch; 4 times, 
$1.50; 13 times, $4.20; 26 times, $7.20: 52 
times, $12. 



JEWISH EXPONENT- 
Pa. 



-See Philadelphia, 



JOURNAL OF EDUCATIONAL PSYCHOL- 
OGY — Monthly. Educational. Established 
1910. Warwick & York, (Inc.), publishers. 
Subscription, $2.50; claimed circulation for 
year ending April 30, 1914, 5,490; 72 pages. 
2 columns, length of columns, 8 in.; width, 
21^ in. Office, 19 West Saratoga Street. 

Advertising r.-.tes, $2.50 an inch; three 
months, $6.25; six months, $11.25; 10 times, 
$17.50; two in., $4.50; three months, $11.25; 
six months, $20.25; ten times, $31.50. 



KATHOLISCHE VOLKS ZEITUNG — Every 
Saturday. German. Catholic. Established 
1860. Kreuzer Brothers, publishers. Sub- 
scription, $2.50; claimed average circulation 
for year 1913, 7,000; 8 yjages. 6 columns; 
length of columns. 19% in.; width, 2% in. 
Office, 212 North Calvert Street. 

.■Advertising rates, nonpareil, per inch, one 
time, $1; one month, $3; three months, $8; 
six months, $14; one year, $25; 2 in., one 
month, $5.50; one year, $42. Reading mat- 
ter, 15 cts. per line. 



MERCHANTS' AND MANUFACTURERS 
JOURNAL — Monthly (25th). Trade. Estab 
lished 1904. Merchants' and Manufacturers 
Publishing Co., publishers. Subscription, $1 
claimed average circulation for year 1913 
6,200; 64 pages. 2 columns; length of col 
umns, 10 in.; width, 3% in. Forms close 
10th. Office, Light and Lombard Streets. 

Advertising rates, full page, $45.00; % 
page, $25; 14 page, $13.50- Vs page, $8; -f^ 
page, $4.50, with discounts on six or twelve 
time contracts. Additional charge of 15% 
for color in red. For sale or wants, 4 cts." a 
word. 



MARYLAND 



MANUFACTURERS RECORD — Every 
Thursday. Industrial. Established 1882. Man- 
ufacturers Record Publishing Co., publishers. 
Subscription $4. claimed average circulation 
for year 1913. 10,500. 00 pages. 4 columns, 
length of columns, 13 in.; width. 2% in. 
Can use matrices. Office, South Water and 
Commerce Streets. 

Advertising rates, upon application. 



NEWS — Every evening including SUN- 
DAY. Independent. Established 187 2. The 
News Publishing Co., publishers. Subscrip- 
tion, $3; Sunday, 50 cts.; sworn a,verage cir- 
culation for six months ending Ai^ril 30, 1914, 
daily, 70,930* net; Sunday, 55,893* net; 12 
to 34 pages, 8 columns; length of columns, 
21 1/14 in.; width, '2iK in. Can use matrices. 
Office, Munsev Building, Calvert and Fayette 
Sts. 

Advertising rates, daily or Sunday, 20 
cts.; 1,000 lines, on yearly contract, 16 
cts.; 52 times or 2,500 lines, it) cts.; 104 
times or 5000 lines, 14 cts.; 156 times or 
10,000 lines, 13 cts. a line. 2 columns wide 
must be 28 lines deep; 3 columns, 70 lines; 4 
columns, 100 lines; 5 columns, 125 lines; 6 
columns or more, 150 lines deep. Preferred 
position 10 and 25% extra. In combination 
with the Sunday editions of Washington, D. C. 
Times, Philadelphia Evening limes and New 
York Press, 45 cts. per line, flat. Reading no- 
tices, $1 a line; first page. $2 a line. Resorts, 
one time, 15 cts.; seven times, 12 cts. Every 
day for one month 10 cts. a line; 30 consecu- 
tive insertions, 9 cts. a line. New Publications, 
15 cts. a line, flat; educational daily only, 
$1.50 a line per month; daily and Sunday, 
$1.75 per line per month; e. o. d. for one 
month, $1.20 per line. Automobile, 20 cts per 
line; 1,000 lines, 15 cts.; 2,500 lines, 14 1^ 
cts.; 5,000 lines, 14 cts.; 10,000 lines, 13 
cts. per line. Classified, 10 cts. a line. 



ROYAL SERVICE — Monthly (1st). Baptist 
Home and Foreign Missions. Established 
1905. Home & Foreign Missionary Society, 

publishers. Subscription, $ ; circulation, 

— first insertion as monthly October 1914, — 
15,000; 00 pages, 2 columns, length of col- 
umns, 8 in.; width, 2% in. Can use matrices. 
Forms close 20th of month preceding. Office, 
15 West Franklin Street. 

Advertising rates, 15 ets. a line, flat. Back 
cover pages, 30 cts. a line. 



SOUTHERN METHODIST — Every Thurs- 
day. Religious. Established 1904. Southern 
Methodist Publishing Co., publishers. Sub- 
scription, $1; claimed average circulation for 
year, 1913, 7,200; 16 pages, 3 columns; 
length of columns, 11 in.; width, 2 in. 

Advertising rates, 50 cts. an inch, with dis- 
count for space. 



STAR — Every evening except Sunday. Re- 
publican. Established 1908. Chas. C. Fulton 
& Co., proprietors. Felix Agnus, publisher. 
Subscription, $3 ; sworn average circulation 
six months prior to April, 1914, 43,281* 
net; 14 to 18 pages, 8 columns; length of col- 
umns, 21 in.; width, 2^ in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; 
1,000 lines, within one year, 8 cts.; 3,000 
lines, 7 cts.; 5,000 lines, or more, 6 cts. a 
line. Financial, 10 cts. a line, flat; strictly 
mail order advertising, 8 cts. a line, fiat. Spe- 
cial positions 3, 5 or 10 cts. a line additional. 
Reading notices, 50 cts. a line; on editorial 



114 



NELSON CHESMAN & CO.S RATE BOOK. 



MARYLAND 



page, 75 cts.; telegraphic $1 a line. Class- 
ified, 10 cts. a line. 

See advertisement on page 494. 



SUN — Every morning including SUNDAY, 
and every evening except Sunday. Independ- 
ent. Established, daily, 1837. A. S. Abell 
Co., publishers. Subscription, daily, morn- 
ing, $3; evening, $3; (Sunday only, $1.50); 
sworn detailed average circulation, for nine 
months ending April 30, 1914. morning, 89,- 
796* net paid; evening, 40,836* net paid: 
Sunday, 80,791* net paid; dailv. 12 to 16 
pages; Sunday, 56 to 60 pages; daily or Sun- 
day, 8 columns; length of columns, 23 in.; 
width, 2]'; in. Office. Baltimore and Charles 
Streets. 

Advertising rates, all editions (M. & E.) 
of same day, count as one insertion, or Sun- 
day, 25 cts. a line; 1,000 lines, 24 cts.; 2,000 
lines, 23 cts.; 3,000 lines, 22 cts.; 5,000 
lines, 20 cts. a line. Preferred position (next 
reading only), 10 cts. a line extra. Double 
column advertisements must be at least 130 
lines deep on first page; 125 lines deep on 
last page; 50 lines deep on inside pages. Help 
wanted, 10 cts. a line. Financial, 25 cts. a 
line. Agents wanted, and all other classified, 
15 cts. a line, morning and evening or Sun- 
day; summer resorts and educational, morn- 
ing and evening or Sunday, 20 cts. a line; 
7 times, within one year, 15 cts.; 13 times. 
12 cts.; 26 times, 11 cts.; 52 times, 10 cts. 



CUMBERLAND — Population 21,839. On Po- 
tomac River, western terminus of Chesa- 
peake and Ohio Canal and five railroads. 



MARYLAND 



Industries include iron and steel, the man- 
ufacture of glass, brick, cement and lea- 
ther; extensive trade in bituminous coal. 



ALLEGANIAN— See The Times. 



NEWS — Every morning except Sunday. 
Republican. Established 1872. The Daily 
News Company, publishers. Subscription, $3; 

claimed average circulation for year ending 
March 1914, 7,626* net paid; 10 to 16 pages, 
7 columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; 1,000 
in., 18 cts. an inch. 



PRESS — Every evening except Sunday. In- 
dejiendent. The American (Inc.), publishers. 
Subscription. $3; circulation — not given by 
publisher; 10 to 16 i)ages, 7 columns; length 
of columns 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, 10 cts. an inch. 



TIMES — Every evening except Sunday. 
Democratic. Also ALLEGANIAN every Thurs- 
day. Democratic and rural. Established, daily, 
1854; weekly, 1833. .Tno. W. Avirett, edi- 
tor and publisher. Subscription, daily, $3; 
weekly, $1 ; sworn average circulation for 
six months ending March 31, 1914, daily, 
9,772* net; weekly, for year 1913. 3,377; 
Daily and weekly, 8 to 16 pages. 7 columns; 
length of columns, 21% in.; width, 2% in. 
Can use matrices. 

Advertising rates on application. 



MASSACHUSETTS 



ATHOL — Population 8,536. On 2 railroads. 
Industries include the manufacture of pa- 
per and wood boxes, pocket books, sash. 
doors and blinds, silk thread, toys, combs, 
furniture, woolen cloths and boots and 
shoes; fine tools and twist drills; also ma- 
chine shops. 



HEALTHY HOME — Monthly. Domestic. 
Hygiene. _ Established 1890. W. H. Brock & 
Co., publishers. Subscription, 50 cts.: claimed 
average circulation for year ending May, 
1914, 21,991*; 8 to 12 pages. 6 cnlunins; 
length of columns, 17 in.; width, 2Vs in. 
Forms close first of preceding month. 

^.Vdvertisine rates, agate, 20 cts. a line. 
Discount, 5% on six months; 10% on one 
year. Additional discount for over two in. 
Reading notices, double display rate. 



ATTLEBORO — Population 16,213. On N. Y., 
N. H. & H. R. R. Claimed to be the manu- 
facturing jewelry center of America. Has 
water power and extensive manufactures of 
clocks, buttons, cotton goods, etc. 



SUN — Every evening except Sunday. Es- 
tablished 1889. The Sun Publishing Co., pub- 
lishers. Subscription. $3: claimed averaee 
circulation for year, 1913, 4,834 net; 8 to 20 
pages, 7 columns; length of columns, 20 in.; 
width. 21-4 in. 

Advertising rates, 30 cts. an inch; 100 in.. 
25 cts.; 200 in., 20 cts.; 350 in., 18 cts.; 500 
in., 17 cts.; 1,000 in., 15 cts. an inch. First 
page positions, 50%, other specified pages, 
25% and next reading, 10% additional. Read- 
ers, first page, 20 cts. per count line; other 
pages, 15 cts. per line; 500 lines, 10 cts. per 
line. Classified, Ic per word. 



BEVERLY — Population 18,650. On an inlet 
of the Atlantic and the Boston & Maine 
R. R. Extensive manufacture of ladies' 
boots and shoes and shoe manufacturing 
machinery. Navigation and fishing inter- 
ests, more particularly cod fishery. Seat of 
New England Institute for the Deaf and 
Dumb. A well known summer resort. An- 
nual value of manufactured products, $16,- 



NELSON CHESMAN & CO.'S RATE BOOK. 



115 



MASSACHUSETTS 



500,000.00. Bank clearings during year 
1913, $6,750,000.00. 



AMERICAN BENEFIT JOURNAL — Month- 
ly. Fraternal. Established 1895. Chas. A. 
King, publisher. Subscription, 50 cts.; claimed 
average circulation for year 1913, 9.000; 4 
to 8 pages, 4 columns; length of columns, 14 
in.; width, 2\'u in. Cannot use matrices. 

Advertising rates, $1 an inch; $1.50, $2, 
$2.50, $3, $3.50 and $6 an inch for 2, 3, 4, 
5, 6 and 12 months respectively. Special posi- 
tions, 10% additional. Reading notices, 20 
cts. per line. 

BOSTON — Population 670,585. On Massa- 
chusetts Bay with regular steamer lines to 
all important domestic and foreign parts. 
Also a number of railroad lines. The cen- 
ter of the largest shoe manufacturing com- 
munity in the world. The commercial me- 
tropolis of New England and one of the 
leading cities of the U. S. The greatest 
wool market in the country; also vast 
commerce in grain, cotton, sugar, flour and 
meats. Manufactures include musical in- 
struments, machinery, clothing, iron ware, 
oleomargarine, books, refined sugar and 
many others. Center of interest for many 
buildings dating from the War of Inde- 
pendence, including Faneuil Hall, Old 
South Church and Old State-House. Bos- 
ton Public Library, which includes half a 
million volumes, Harvard University, Tufts 
College and Institute of Technology. 



ADVERTISER — Every morning except 
Sunday. Republican. Established 1813. 
James W. Dunphy, publisher. Subscription, 
$6; circulation — -not given by publisher; 
8 pages, 7 columns; length of columns, 20% 
in.; width. 2% in. Can use matrices. Office, 
309-311 Washington Street. 

Advertising rates, agate, daily, 1st page, 
25 cts. per line; financial page, 20 cts.; 4th 
and 8th pages. 15 cts. Ordinary, 12 1/^ cts. 
a line. Special notices, 25 cts. ijusiness no- 
tices, first page, 75 cts.; fifth or eighth pages, 
50 cts. Locals, $1 per line. 



AMERICAN — Every evening except Sun- 
day and SUNDAY MORNING. Independent. 
Democratic. Established 1904. AV. R. Hearst, 
proprietor. Sworn average circulation for six 
months prior to April, 1914, daily, 371,911* 
net paid; Sunday, 352,937* net paid; daily, 
12 to 24 pages; Sunday, 76 to 80 pages; 
daily or Sunday, 8 columns; length of col- 
umns, 20 in.; width, 2^^ in. Can use 
matrices. 

Advertising rates, daily or Sunday, agate, 
35 cts. a line; next reading, 40 cts.; full 
position, 45 cts.; page 2 or 3 or sport pages, 
40 cts.; women's pages, 50 cts.; automobile, 
25 cts. a line. Double column advertisements 
must be 42 lines; 3 columns, 75 lines: 4 
columns, 100 lines; 5 columns, 140 lines 
deep. Classified, daily or Sunday, 25 cts. a 
line; 3 days in a week, 22 1/^ cts.; 7 con- 



MASSACHUSETTS 



seeutive days, 20 cts.; 4 consecutive Sun- 
days, 20 cts. a line. Reading notices, $1 a 
line; first page, $3 a line. 



AMERICAN AGENCY BULLETIN — 
Monthly (1st). Fire Insurance. Established 
1902. National Association of Local Fire 
Insurance Agencies, publishers. Subscription, 
$2; detailed average circulation for year 
1913, 6,534*; 00 pages, 4 columns, length of 
columns, 11% in.; width, 21/8 in. Can use 
matrices. Forms close, 20th of month pre- 
ceding. Office, 55 Kilby Street. 

Advertising rates, $3 an inch; full page, 
$150; Vs, 14, or Ve page pro rata, with dis- 
counts on yearly contracts. 



AMERICAN COOKERY— Monthly, except 
July and September. Culinary Art. Estab- 
lished 1896. Boston Cooking School Maga- 
zine Co., publishers. Subscription, $1 ; 
claimed circulation for year 1913, 32,239; 80 
to 96 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 10th preced- 
ing month. Office, 372 Boylston Street. 

Advertising rates, agate, 25 cts. a line; one 
page, $50; Vs, % and V2 pages, pro rata. 
Discount, ten times or 500 lines to be used 
ivithin one year, 20%. 



AMERICAN CULTIVATOR— Every Satur- 
day. Agricultural and Live Stock. Estab- 
lished 1837. American Cultivator Publishing 
Co., publishers. Subscription, $1; claimed 
circulation for year 1913, 20,000; 16 pages, 
4 columns; length of columns, 14 in.; width, 
2% in. Office, 58-62 Summer Street. 

Advertising rates, agate, I6I/& cts. a line; 
preferred position, 20 cts. a line. Reading 
notices, 50 cts. a line. 



AMERICAN FANCIER AND STOCK 
KEEPER — Every Saturday. Dogs. Poultry, 
Pigeons and Pet Stock. Established 1888. 
American Fancier and Stock Keeper Co., pub- 
lishers. Subscription. $1 ; claimed average 
circulation for 1912, 7,000; 16 to 20 pages, 
4 columns; length of columns, 12 in.; width, 
2% in. Office, 36 Bromfield Street. 

Advertising rates, $1 an inch, first time; 
60 cts. each subsequent insertion. 



AMERICAN HORSE BREEDER — Every 
Wednesday. Trotting Horse Interests. Es- 
tablished 1881. Horse Breeder Publishing 
Co., publishers. Subscription, $2 ; circula- 
tion^ — not given by publisher; 16 pages or 
more, 4 columns; length of columns, 13 in.; 
width, 214 in. Office, 161 High Street. 

Advertising rates, $3 an inch, with dis- 
counts for continued insertion, upon applica- 
tion. 



AMERICAN WOOL AND COTTON RE- 
PORTER — Every Thursday. Textile. Frank 
P. Bennett & Co., (Inc.), publishers. Sub- 
scription, $3 ; detailed average circulation 
for year 1913, 8,400*; 32 pages, 4 columns; 



116 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



length of columns, 13% in.; width, 2Vi in. 
Office, 530 Atlantic Avenue. 

Advertising rates, $2.80 an inch; three 
months, $25; six months, $45; one year, $75. 
Reading notices, 50 cts. per brevier line. 

See advertisement on page 525. 



ANZEIGER — Every Thursday. German. 
Independent. Established 1888. Boston 
Anzeiger Co., publishers. Subscription. $1 ; 
claimed average circulation for 1913, 6,800; 
8 pages, 7 columns; lengtrh of columns, 19% 
in.; width, 2% in. Can use matrices. Office, 
200 Devonshire Street. 

Advertising rates, 5 cts. a line; on con- 
tract, 1,000 lines, 4 cts.; 2,000 lines, 3% 
cts.; 3,000 lines, 31/2 cts.; 4,000 lines, 314 
cts.; 5,000 lines, 3 cts. a line; first page, 
25% extra; other positions, 20% extra. 
Reading notices, 10 to 25 cts. a line. No 
charge for translation. 



ATLANTIC MONTHLY — Monthly. Lit- 
erary. Established 1858. The Atlantic 
Monthly Co., publishers. Subscription, $4; 
guaranteed circulation for year 1914-15, 40,- 
000; 144 pages, 2 columns; length of col- 
umns, 8*/^ in.; width, 2^2 in. Forms close 
5th of preceding month. Office, 4 Park Street. 

Advertising rates, agate, 50 cts. a line; 
full page, $100 ; % or 1^ page, pro rata. 



BANKER AND TRADESMAN — Every Sat- 
urday. Financial and Real Estate. Estab- 
lished 1872. The Review and Record Co., 
publishers. Subscription, $5 ; claimed aver- 
age circulation for year 1913. 10,000; 64 
pages, 3 columns; length of columns. 11 in.; 
width, 2Vi in. Office, 127 Federal Street. 

Advertising rates, $2 an inch; 50 in., 
$1.50; 100 in., or more, $1.25 an inch. 



BOOT AND SHOE RECORDER — Every 
Saturday. Trade. Established 1882. Boot 
and Shoe Recorder Publishing Co.. publishers. 
Subscription, $2.50; claimed average circula- 
tion for year 1913, average, 8,200; 112 to 
200 pages, 2 columns; length of columns, 
101/4 in.; width, 3 78 in. Office, 179-193 
South Street. 

Advertising rates, $3.50 an inch; on 2 
column pages, 50% additional; Vs page, one 
time, $12.50; % page. $23; Vz page, $35; 
one page, $60. 

BRICK BUILDER — See New York City. 



BRITISH AMERICAN — See Philadelphia, 
Pennsylvania. 

BUDGET AND BEACON — Every Satiirday. 
Home. Established 1879. The Budget Co., 
publishers. Subscription, $2; circulation — 
not given by publisher; 16 pages, 4 columns; 
length of columns, 14 in.; width, 2 i/i in. Can 
use matrices. Office, 62-64 Summer Street. 

Advertising rates, agate, 15 cts. a line, with 
time discounts. Financial advertisements, 
16% cts. a line. 



MASSACHUSETTS 



CHRISTIAN — Monthly (1st). Religious- 
Undenominational. Established 1866. H. L. 
Hastings & Son. publishers. Subscription, 
$1; claimed average circulation for year 1913, 
5,500; 16 pages, 3 and 4 columns, length of 
columns, 12 in.; width, 3 or 2 % in. Can not 
use matrices. Forms close 20th of month pre- 
ceding. Office, 211 Tremont Street. 

Advertising rates, 15 cts. a line. 



CHRISTIAN ENDEAVOR "WORLD — Every 
Thursday. Evangelical. Established 1886. 
Golden Rule Co., publishers. Subscription, 
$1.50; sworn average circulation for year 
1913, 76,637* net; 20 pages, 4 columns; 
length of columns, 13% in.; width. 2^4 in. 
Forms close 10 days in advance. Office, Mt. 
Vernon and Hancock Streets. 

Advertising rates, agate, 45 cts. per line; 
full page (748 lines), $300. Educational, 35 
cts. a line. Reading notices, 85 cts. a line. 
Classified, 4 cts. a word. 



CHRISTIAN REGISTER — Every Thurs- 
day. Unitarian. Established 1821. Chris- 
tian Register Association, publishers. Sub- 
scription, $3; claimed circulation for 1913, 
7,200; 28 to 32 pages, 3 columns; length of 
columns, 9% in.; width, 2% in. Office, 272 
Congress Street. 

Advertising rates, agate, 10 cts. a line. 
Discount. 10% on four times; 15% on eight 
times; 25% on three months; 30% on six 
months; 35% on one year. 



CHRISTIAN SAFEGUARD— Monthly._ Re- 
ligious. Undenominational. Established 
1866. H. L. Hastings and Sons, publishers. 
Subscription. $1; claimed average circulation 
for year 1913, 5,200; 16 pages, 3 and 4 col- 
umns; length of columns, 13 in.; width, 2% 
and 2 9/16 in. Forms close 21st preceding 
month. Office, 211 Tremont Street. 

Advertising rates, agate, 15 cts. a line; 
discount, 10% on six months; 15% on one 
year. 



CHRISTIAN SCIENCE MONITOR — Every 
day except Sundaj-. Independent. Estab- 
lished 1908. The Christian Science Pub- 
lishing Society, publishers. Subscription, $5; 
sworn average circulation for six months 
prior to April, 1914, 55,425* net paid; 16 to 
44 pages, 7 columns: length of columns, 20 
in.; width, 2 1/^ in. Can use matrices. Office, 
Falmouth and St. Paul Streets. 

Advertising rates, agate, 25 cts. a line; 
500 lines, within one year, 24 cts.; 1.000 
lines, 23 cts.: 1,500 lines. 22 cts.; 2,000 lines, 
21 cts.; 26 times, or 2,500 lines. 20 cts.; 3.- 
750 lines. 19 cts.; 52 times, or 5,000 lines, 
18 cts.; 104 times, or 10.000 lines. 17 cts.; 
156 times, or 15.000 lines, 16 cts.: 312 
times, or 20,000 lines. 15 cts. a line. Classi- 
fied, 12 cts. a line; 3 or more insertions, 10 
cts. Classified, disnlayed, 15 cts. a line; 13 
insertions, 12 cts.;' 26 or more insertions, 10 



NELSON CHESMAN & CO.'S RATE BOOK. 



117 



MASSACHUSETTS 



cts. a line. Hotels, resorts and schools, 15 
cts. a line with discount on 13 or more inser- 
tions; 26 or more insertions, 12 cts. a line. 



CHURCH MILITANT— Monthly, except 
June, Jul.v, August and September. Episco- 
palian. Established 1898. Irving P. Fox. 
publisher. Subscription, 50 cts.: claimed 
average circulation for year 1913, 5,100; 16 
to 20 pages, 3 columns: length of columns, 
81^ in.; width, 2i\ in. Office, Sudbury Build- 
ing. 

Advertising rates, $2 an inch; $40 per 
page; Vs, Vi and Vz pages, pro rata. 



COMMERCIAL — Every Saturday. Finan- 
cial and Commercial. Established 1884. Chas. 
T. Dukelow. publisher. George L. Walker, 
editor. Subscription, $2; claimed average 
circulation for year 1913, 36,000; 8 to 16 
pages, 7 columns; length of columns, 21 ^/^ 
in.; width, 2% in. Office, 246 Washington 
Street. 

Advertising rates, agate, financial, 30 cts. 
a line; mercantile, 20 cts. a line. 



COMMERCIAL BULLETIN — Everv Satur- 
day. Established 1859. Curtis Guild & Co., 
publishers. Subscription, $4; circulation — 
not given by publisher; 8 pages, 7 columns; 
length of columns, 21 in.; width, 2^/4 in. 
Office, 144 High Street. 

Advertising rates, agate, 16% cts. a line; 
second, fourth or eighth page, 20 cts. ; first 
page, 25 cts. a line. 



CONGREGATIONALIST AND CHRISTIAN 
WORLD — Every Thursday. Congregational. 
Established 1816. The Pilgrim Press, pub- 
lishers. Subscription, $3 ; claimed average 
circulation for year 1913, 23,700; 32 pages, 
3 columns; length of columns, 11% in.; 
width, 2iV in. Forms close Fridays preceding. 
Office, 14 Beacon Street. 

Advertising rates, agate, 25 cts. a line, 
with a discount of 10, 15, 20, 25, 30 or 
33>^% on spaces of 100, 200, 300, 400. 1.000 
or 1,600 lines. Reading notices, 50 cts. a 
line. 



CURRENT AFFAIRS — Every Monday. 
Commercial. Established 1910. Boston 
Chamber of Commerce, publishers. Subscrip- 
tion, $1 ; claimed average circulation for 
year 1913, 6.000; 8 to 20 pages, 4 columns; 
length of columns, 12 in.; width, 2% in. 
Can use matrices. Office, Chamber of Com- 
merce Building. 

Advertising rates, $1.50 an inch, with dis- 
counts of 5, 10 or 15% on time or space 
contracts for 13 times or 100 in.; 26 times or 
250 in.; 52 times or 500 in. within ons year. 



FATHER MATTHEW HERALD — Monthly. 
Catholic and Temperance. Established 1894. 
Edmond L. Grimes & Co., publishers. Sub- 
scription, $1 ; circulation- — not given by pub- 
lisher; 16 pages. 4 columns; length of col- 
umns, 13 Y2 in.; width, 2^/4 in. Forms close 
25th of preceding month. Office, 132 Pearl 
Street. 



MASSACHUSETTS 



Advertising rates, agate, 15 cts. a line; 

reading notices, 25 cts. a line. Discount, 5, 

10, and 20% on 3, 6 and 12 months, re- 
spectively. 



FIBRE AND FABRIC — Every Saturday. 
Textile. Established 1885. Jos. M. Wade 
[ Publishing Co., publishers. Subscription. $2; 
detailed average circulation for 1913, 6,649*; 
24 pages, 4 columns; length of columns, 12 
in.; width, 21/3 in. Office, 127 Federal Street. 

Advertising rates, transient, $2 an inch; 
discount for time and space on application. 



GAZETA BOSTONSKA — Every Friday. 
Polish-Independent. Established 1910. Boston 
Gazette Company, publishers. Subscription, 
$1.50; claimed average circulation for year 
1913, 9,500; 16 pages, 6 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. Office, 213 Hanover Street. 

Advertising rates, 40 cts. an inch; 1 inch 
one month, $1.50; two months, $2.85; three 
months, $4; six months, $7.50, or for one 
year, $14. Discount of 10% when electro- 
types are furnished. Translations free. Read- 
ing matter (8 point), 15 cts. a line. 

See adverttisement on page 488. 



GAZZETTA DEL MASSACHUSETTS — 
Every Friday. Italian. Independent. Es- 
tablished 1896. James V. Donnaruma, ed- 
itor. Subscription, $1 ; sworn average cir- 
culation for year ending June 30, 1914, 10,- 
500; 4 pages, 7 columns; length of columns, 
2114 in.; width, 2% in. Office, 141 Rich- 
mond Street. 

Advertising rates, agate, 7 cts. a line; one 
inch, 4 weeks, $2.50; three months, $6.50; 
six months, $11; one year, $20. 1,000 lines 
within one year, 6 cts.; 2,000 lines, 5% cts.; 
3,000 lines, 5 cts.; 5,000 lines, 41/2 cts.; 10,- 
000 lines, 314 cts. a line. Reading notices, 
15 cts. a line; first page, 20 cts. a line. 



GLOBE — Every morning and everv even- 
ing except Sunday, and SUNDAY GLOBE. 
Independent. Established 1872. The Globe 
Newspaper Co., publishers. Subscription, 
daily, $6; Sunday, $2.50; sworn average cir- 
culation for six months prior to April, 1914, 
daily, 156,711* net paid; Sunday, 276,010* 
net paid; daily, 12 to 24 pages; Sunday, 60 
to 90 pages, 8 columns ; length of columns, 
21 6/7 in.; width, 2 in. Can use matrices. 
Office, 242 Washington Street. 

Advertising rates, daily, morning and even- 
ing editions included, run of paper, last or 
inside pages (except editorial or local), 30 
cts. a line; editorial page, 35 cts.; first 
page, 75 cts.; local and automobile, 25 cts. 
New publications, financial or railroads, 30 
cts. Reading notices (nonpareil), $1.25; 
first page, $2.50 a line. Sunday, run of 
pages, outside section pages, new publica- 
tions, financial or railroads, 30 cts. a line; 
main section or first page of second sec- 
tion, 35 cts. a line; editorial page or poli- 
tical, 40 cts. a line; first pages, $1 a line. 



118 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



Reading notices (nonpareil), $1.50; first page, 
$3 a line; classified, daily or Sunday, agents, 
automobiles, business chances, miscellaneous, 
schools and colleges or sporting goods, 15 
cts. ; displayed, 25 cts. a line; business per- 
sonals, displayed or undisplayed, 30 cts.; 
hotels, displayed or undisplayed, 25 cts.; real 
estate, 12% cts.; displayed, 25 cts.; toilet 
articles, 20 cts.; displayed, 25 cts.: wines 
and liquors, 25 cts. a line, displayed or un- 
displayed. 



GRAPHIC ARTS — Monthly. Craftsman- 
ship of Advertising. Established 1911. Gra- 
phic Arts Co., publishers. Subscription, $3 ; 
circulation — not given by publisher; 80 pages, 

2 columns; length of columns, 9% in.; width, 

3 1/4 in. Forms close 15th of each month pre- 
ceding publication. 

Advertising rates, Vs page, one time, $11; 
1/4 page, $20; V2 page, $7.50; one page, 
$70. Discount on 3 or more insertions. 



HAPPYLAND MAGAZINE — Monthly 
(25th). Juvenile. Established 1887. L. A. 
Rankin & Co., publishers. Subscription, $1; 
claimed average circulation for 1913, 10,611; 
68 pages, 2 columns; length of columns, 8 in.; 
width, 2 in. Can use matrices. Forms close 1st 
of preceding month. Office. 41 Pearl Street. 

Advertising rates, $4.50 an inch; full page, 
$50; Vz page, $27.50. Discounts of 5 or 
10% on six or twelve montlis contract. 



HARVARD ALUMNI BULLETIN — Every 
Wednesday. (38 issues during College year.) 
Educational. Established 1898. Harvard 
Bulletin (Inc.), publishers. Subscription, $3; 
sworn average circulation for college year end- 
ing June, 1914, 8,129*; 8 pages, 2 columns; 
length of columns, 8% in.; width, 2% in. Can 
use electrotypes. Forms close one week in 
advance. Office, 50 State Street. 

Advertising rates, agate, $1.50 an inch; 
$1 an inch to colleges, schools and societies; 
1/2 page, $12; full page $23. 



HERALD — See The Traveler, Boston. 



HIBERNIAN — Semi-Monthly. (1st and 
15th). Irish Nationalist. Established 1899. 
Francis A. Campbell editor and publisher. 
Subscription $1; circulation — not given by 
publisher, 00 pages, 4 columns, length of col- 
umns, 15 in.: width, 2% in. Cannot use ma- 
trices. Forms close 25th of month preceding 
and 10th of current month. Office, 8 Beacon 
Street. 

Advertising rates, agate, 13 cts. a line; 
second or last pages, 15 cts. a line. 

HOME NEEDLE WORK MAGAZINE — 
Monthly. Fancy Work. Established 1889. 
The Priscilla Publishing Co., publishers. Sub- 
scription, 75 cts.; circulation — not given by 
publisher; 48 to 64 pages, 2 columns; length 
pf columns, 8 in.; width, 2% in. Can use 



MASSACHUSETTS 



matrices. Forms close 25th of preceding 
month. Office, 85 and 87 Broad Street. 

Advertising rates, agate, 50 cts. a line; 
full page (224 lines), $80; V2 and Vi pages, 
pro rata. 

JEWISH AMERICAN — Every Friday. He- 
brew. Independent. Established 1908. Jew- 
ish-American Press Publishing Co., publishers. 
Subscription, $2; circulation — not given by 
publisher; 32 pages, 4 columns; length of 
columns, 14 in.; width, 12 1^ in. Can use 
matrices. 

Advertising rates, $1 an inch, with dis- 
counts for time and space. 



JOURNAL — Every morning, except Sun- 
day. Independent. Established 1833. Mat- 
thew Hale, publisher. Subscription, daily, 
$3; circulation — not given by publisher; 12 
to 16 pages, 7 columns; length of columns, 
20 in.; width, 2 in. Can use matrices. Of- 
fice, 268 Washington Street. 

Advertising rates, agate, run of paper, 20 
cts. a line; 52 insertions, or 2,500 lines, to 
be used within one year, 16 cts.; 104 inser- 
tions, or 5,000 lines, 15 cts.; 156 insertions, 
or 10,000 lines, 12% cts. per line. Preferred 
position 10 and 25% extra. Special pages; 
first 50 cts.; last, editorial or opposite edi- 
torial, 30 cts. a line. Daily periodicals, 20 
cts., flat; financial, insurance, notices or 
public service, 25 cts. a line, flat. Reading 
notices, $1; last page, $1.50; first page, $2 
a line. Classified, 10 cts. a line; displayed, 
railroad and steamship time tables or hotels 
and resorts, 12% cts. a line. Double col- 
umns must be at least 30 lines deep; triple 
columns, 40 lines; 4 columns in width, 50 
lines deep. Automobile advertising, 20 cts. 
a line; 1,000 lines within one year, 18 cts.; 
2,500 lines, 16 cts.; 5,000 lines, 15 cts.; 
10,000 lines, 12% cts. a line. 



JOURNAL OF EDUCATION — Every Thurs- 
day. Educational. Established 1875. New 
England Publishing Co., publishers. Sub- 
scription, $2.50; circulation — not given by 
publisher; 28 pages, 3 columns; length of 
columns, 10^4 in.; width, 2 V's in. Office, 6 
Beacon Street. 

Advertising rates, agate, 20 cts. a line; one 
inch, $2.10; one page, $50; % page, $15; % 
page, $25. 

KELEIVIS — (Traveler) — Every Thursday. 
Tjithuanian. Independent. Socialist. Estatj- 
lished 1905. J. G. Geguzis & Company, pub- 
lishers. Subscription, $1.50; sworn average 
circulation for year ending May, 1914, 18,- 
075*; 8 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can not use matrices. 
Office, 28 Broadway. 

Advertising rates, 75 cts. an inch. 



KNIGHTS OP HONOR REPORTER — 
Monthly. Established 1875. John F. Biggs 
& Co., publishers. Subscription, 50 cts.; 
circulation — not given by publisher; 8 pages, 



NELSON CHESMAN & CO.'S RATE BOOK. 



119 



MASSACHUSETTS 



2 coulmns: length of columns, 10% in.; width, 
3% in. Forms dose 20th preceding month. 
Office, 34 High Street. 

Advertising rates, $1 an inch, flat. 



MASSACHUSETTS MEDICAL JOURNAL 
— Monthly. Medical. Established 1881. Bay 
State Publishing Co., publisliers. Robert A. 
Reid, M. D., editor. Subscription, $1 ; claimed 
average circulation for year of 1913, 10,231 
net; 48 pages, 1 column; length of column, 
6% in.; width, 4^4 in. Forms close 20th 
preceding month. Office, 36 Bromfield Street. 

Advertising rates, full page, $30; V2 page, 
$20; % page, $10; Vg page, $8, with discount 
on 3, 6 or 12 month contracts 



MATHEWS (.JULIUS) LIST— Consisting 
of 35 New England local dailies, covering the 
States of Maine, New Hamjihshire, Vermont, 
Massachusetts and Connecticut. Sworn aver- 
age circulation for six months ending March 
31, 1914, 335,557* net paid; Office, 1 Beacon 
Street. 

Advertising rates, only one cut and one 
piece of copy required, agate display, $1.50 a 
line flat, which includes trade aid work on 
orders of $500 or more. 

See advertisement on page 473. 



MISSIONARY HERALD— Monthly (18th). 
Congregational. Established 1804. Ameri- 
can Board of Commissioners for Foreign Mis- 
sions, publishers. Subscription, 75 cts.; 
claimed average circulation for year 1913, 
13,000; 60 pages, 4% by 8 in. Forms close 
10th of current month. Office, 14 Beacon 
Street. 

Advertising rates, $17 per page; first page 
and two last cover pages, $20; smaller space 
pro rata. 



MISSIONS — Monthly. Religious. Estab- 
lished 1910. Official organ of the American 
Baptist Home and Foreign Missionary So- 
cieties and Publication Society, (joint pub- 
lishers). Subscription, 75 cts.; claimed aver- 
age circulation for 1913, 53.000; 96 ])ages 
and cover, 2 columns; length of columns, 8 
in.; width, 2^4 in. Can not use matrices. 
Forms close 5th of preceding month. Office, 
700 Ford Building. 

Advertising rates, V4 page, $12.50; V2 page, 
$25; one page, $50. 



MODERN PRISCILLA— Monthly. Fancy 
Work. Everyday Housekeeping. Established 
1887. The Priscilla Publishing Co.. pub- 
lishers. Subscription $1; sworn detailed aver- 
age circulation for year, 1913, 425,185*; 40 
to 60 pages, 4 columns; length of columns, 12 
in.; width, 2% in. Forms close 5th of second 
preceding month. Can use matrices. Office 
83-87 Broad Street. 



MASSACHUSETTS 



Advertising rates, agate, $2 a line; full 
page (672 lines), $1,140; 14 and V2 pages, 
pro rata; back cover page, (2 colors), $1,375. 

See advertisement on page 434. 



MUSICIAN — Monthly. Musical. Estab- 
lished 1896. Oliver Ditson Co., publishers. 
Subscription, $1.50; claimed average circula- 
tion for 1913, 30,000; 72 pages and cover, 
3 columns; length of columns, 11% in.; 
width, 2% in. Forms close 1st preceding 
month. Office, 150 Tremont Street. 

Advertising rates, agate, 25 cts. a line. 



NATIONAL MAGAZINE — Monthly. Liter- 
ary. Established 1894. The Chappie Pub- 
lishing Co. (Ltd.), publishers. Subscription, 
$1.50; circulation — not given by publisher; 
256 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 12th of 
second preceding month. Office, 952 Dor- 
chester Avenue. 

Advertising rates, agate, $1 a line; one 
page, $200; Va, M and V2 pages pro rata. 
Discount, 10% on one year, or three pages 
or more used within one year. Classified (3 
lines minimum), $1 per agate line. 



NATIONAL SPORTSMAN— M o n t h 1 y. 
Sports. Established 1898. The National 
Sportsman (Inc.), publishers. Subscription, 
$1; claimed average circulation for year 1913, 
70,000; 160 pages, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Forms close 5th 
of preceding month. Office, 73 Federal Street. 

Advertising rates, agate, 45 cts. a line; 1 
inch, $6.25; one page, $100; %, % and V2 
pages, pro rata. Discount, 5% on three 
pages; 10% on six pages. 



NEW ENGLAND MAGAZINE— Monthly. 
Literary. New England Magazine Company, 
publishers. Subscription, $1.75; circulation 
— -not given by publisher; 128 pages, 2 col- 
umns; length of columns, 8 in.; width, 2% 
in. Forms close 10th of preceding month. 
Can use matrices. Office, Pope Building. 

Advertising rates, 7 lines or more, 33 14 
cts. a line; per page, $75; Vs, M and V2 
pages, pro rata. Discount, 3 pages within 
one year or 12 insertions, 10%; 6 pages, 
15%; 12 pages, 20%. 



NEWS BUREAU — Every morning and even- 
ing except Sunday. Financial. Established 
1887. Boston News Bureau Co. publishers. 
Subscription, $12; claimed average circulation 
for year 1913, 9,625; 8 pages. 3 columns, 
length of columns, 11 V2 in.; width, 3}f in. 
Can use matrices. Office, 30 Kilby Street. 

Advertising rates, agate appearing in both 
editions, 30 cts. a line; one time a week for 
one year, or 3,000 lines within one year 25 V^ 
cts. each; two times a week or 6,000 lines 



r^r.-.^-r^J''^ *® King; but the King m\\%\ have his chancellors, his ministers, his 
COUNSELO.RS. 



120 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



24 cts.; three times or 9,000 lines 22% cts. a 
line. 



OUR DUMB ANIMALS— Monthly (1st.) 
Humane Education. Established 1868. Mas- 
sachusetts Society for the Prevention of 
Cruelty to Animals, publishers. Subscription, 
$1; claimed average circulation for year 1913, 
58,429; 20 pages, 3 columns; length of col- 
umns, 10 in.; width, 2 1/^ in. Cannot use 
matrices. Forms close 1st of month preced- 
ing. 

Advertising rates, $5 an inch, flat; outside 
back cover, full page $200; 1/2 or Vi page 
pro rata. For each additional color (yellow, 
red, blue,) add 15%. 



PHOTO-ERA — Monthly. Photographic. Es- 
tablished 1898. Wilfred A. French, pub- 
lisher. Subscription, $1.50; claimed average 
circulation for year 1913, 9,000; 90 pages, 
2 columns; length of columns, 8 in.; width, 
2% in. Forms close 5th preceding month. 
Office, 381-383 Boylston Street. 

Advertising rates, agate, Vs page, one time, 
$9; % page, $18; V2 page, $30; one page, 
$60; 10% discount on yearly contracts. 



PILGRIM TEACHER AND SUNDAY 
SCHOOL OUTLOOK — Monthly. Congrega- 
tional. Established 1884. Luther H. Cary, 
publisher. Subscription, 50 cts.; circulation 
— not given by publisher; 48 to 100 pages, 
2 columns; length of columns, 7% in.; width, 
2% in. Forms close 50 days in advance. 
Office, 14 Beacon Street. 

Advertising rates, agate, 15 cts. a line; % 
page, $7.50; V2 page, $15; one page (200 
lines), $25; (outside cover page, $30). 



PILOT — Every Saturday. Catholic. Estab- 
lished 1829. Pilot Publishing Co., publishers. 
Subscription, $1; claimed average circula- 
tion for year 1913. 90,000; 8 pages. 7 col- 
umns: length of columns, 21 in.; width, 2^4 
in. Can use matrices. Office, 59 Temple 
place. 

Advertising rates, agate, 1st page, 50 cts. 
an inch; third, fifth or eighth page, 25 cts.; 
2nd, 6th, or 7th page, 20 cts. an inch. Read- 
ing notices, 75 cts. a line; first page, $2 a 
line. Classified, 15 cts. a line; three or more 
insertions, 12% cts. a line. 



POPULAR EDUCATOR — Monthly. (Not 
issued in July and August.) Educational and 
Literary. Established 1876. Educational 
Publishing Co., publishers. Subscription, 
$1.25; claimed average circulation for year 
1912, 37,000; 48 pages, 3 columns; length of 
columns, 10% in.; width, 2% in. Forms close 
first of preceding month. Office, 50 Brom- 
field Street. 

Advertising rates, agate, 20 cts. a line. 
Vi page, $22.50; Va page, $25; % 
page, $37.50; one page, $70; inside cover, 
$100; back cover, $150. Classified, 30 cts. 
a line. 



MASSACHUSETTS 



POPULAR PHOTOGRAPHY — Monthly 
(25th of month preceding date of issue). 
Photographic. Established 1912. Frank R. 
Fraprie, publisher. Subscription, $1 ; claimed 
average circulation for twelve months ending 
April, 1914, 9,000; 66 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Can 
not use matrices. Forms close 10th of month 
preceding date of issue. Office, 221 Columbus 
-Vvenue. 

Advertising rates, $3.75 an inch; Vs page, 
$6.25; 1,4 page, $11.25; V2 page, $20; 1 
page, $37.50, with discounts on 3, 6 and 12 
insertions. 



POST — Every morning, including SUN- 
DAY. Independent Democratic. Established 
1831. E. A. Grozier, editor and publisher. 
Subscription, daily, $3; Sunday, $3; sworn 
average circulation for six months ending 
April 1, 1914, daily, 372,045* net paid; Sun- 
day, 301,104* net paid; daily, 16 to 24 pages; 
Sunday, 74 pages, 8 columns; length of col- 
umns, " 21 1/7 in.; width, 2^ in. Can ,use 
matrices. Office, 259 Washington Street. 

Advertising rates, agate, daily, per line, 35 
cts.; Sunday, 30 cts.; first page, daily or Sun- 
day, 85 cts. a line; last page, daily, 40 cts.; 
Sunday, 35 cts.; financial, daily or Sunday, 
30 cts. a line. New publication, 30 cts. 
daily, 25 cts. Sunday; automobile and amuse- 
ments, daily, 80 cts.; Sunday, 25 cts.; out- 
side pages of sections, daily, 35 cts.; Sunday, 
30 cts.; no extra charge for cuts. Preferred 
positions on display advp"tising (mimimum 
42 lines), 10 and 20% extra. Classified, 
daily, or Sunday, ordinary wants, 15 cts.. 
or if displayed, 20 cts. a line; astrology, clair- 
voyants, massage, detectives, matrimonial 
and personal, divorces, etc., 40 cts. a line; 
information wanted and dispensaries, solid 
or display. 30 cts. a line. Reading notices, 
inside pages $1.00; last page, $1.50; first 
page, $2. 

PRIM.A.RY EDUCATION — Monthly. (Not 
issued in July and August.) Educational. 
Established 1893. Educational Publishing 
Co., publishers. Subscription. $1.25: claimed 
average circulation for year 1913. 83.000; 48 
pages, 3 columns; length of commns, 10% 
in.; width. 2^4 in. Forms close first of pre- 
ceding month. Office, 50 Bromfield Street. 

Advertising rates, agate. 30 cts. a line; 

14 page, $2.5; % pase, $30; % page, $40; 

one page, $75; inside cover, $100; back 
cover, $150. Classified, 35 cts. a line. 



PROFITABLE POULTRY — Monthly. Poul- 
try and Horticulture. Established 1910. Pro- 
fitable Poultry Publishing Co.. publishers. Sub- 
scription, 50 cts; sworn average cirriilation; 
for six months ending April 30, 1914. 10,086* 
net paid; 36 pages. 3 columns; length of col- 
umns; length of columns, 10 in.; width. 2Ve 
in. Forms close 15th preceding month. Can- 
not use matrices. Office, 29 Central St. 

Advertising rates, agate, 15 cts. a line. 
Classified, 3 cts. per word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



121 



MASSACHUSETTS 



RECORD — Every evening except Sunday. 
Republican. Established 1884. J. W. Dun- 
phy. publisher. Subscription, $3; circula- 
tion — not given by publisher; 8 pages, 7 col- 
umns; length of columns, 20% in.; width, 
2 1/7 in. Can use matrices. Office, 309-311 
Washington Street. 

Advertising rates, agate, 1st page, 30 cts. 
a line; 2d, 3d, 5th and 6th pages, 15 cts.; 
4th and 8th pages, 20 cts.; 7th page, 12 Vz 
cts. a line. Preferred position, 25% extra. 
Classified (no display), Ic. a word. Busi- 
ness notices, 40 to 60 cts. a line. Local 
notices, $1 to $1.50 a line. 

REPUBLIC — Every Saturday. Democratic 
Catholic. Established 1882. The Republic 
Publishing Co., publishers. Subscription, 
$1.50; circulation — not given by publisher; 
20 pages, 4 columns; length of columns, 14% 
in.; width, 2% in. Office, 200 Devonshire 
Street. 

Advertising rates, agate, 20 cts. a line, 
with discounts of 10, 15, 20, 25, 30 or 33^3% 
on 250, 500, 750, 1,000, 1,500 or 2,000 
lines, respectively. Reading notices, 50 cts. 
a line. 



SACRED HEART REVIEW — Every Sat- 
urday. Roman Catholic. Established 1885. 
Review Publishing Co., publishers. Subscrip- 
tion, $2; claimed average circulation for year 
1913, 40,000; 16 pages, 4 columns; length of 
columns, 14 in.; width, 2^4 in. Office, Old 
South Building. 

Advertising rates, agate, 20 cts. a line; 
discount, 5% on 250 lines; 10_% on 500 
lines; 20% on 1,000 lines. Reading notices, 
30 cts. per line. 



MASSACHUSETTS 



columns; length of columns, 10 in.; width, 
3% in. Cannot use matrices. Forms close 
Saturday. Office, 166 Essex Street. 
Advertising rates upon application. 



SAINT ANDREW'S CROSS — Monthly. 
Protestant Episcopal. Established 1886. 
Brotherhood of St. Andrew, publishers. Sub- 
scription, $1; circulation — not given by pub- 
lisher; 72 pages, 2 columns; length of col- 
umns, 8 in.; width, 2% in. "Forms close 12th 
of preceding month. Office, 88 Broad Street. 

Advertising rates, $2.50 an inch; one page 
$30; i/C and V2 pages, pro rata. Discount, 
5 and 10% on 6 and 12 months, respectively. 



SCHOOL ARTS MAGAZINE — Monthly, ex- 
cept July and August. Arts and Crafts. Es- 
tablished 1901. The School Arts Publishing 
Co., publishers. Subscription, $2; claimed 
average circulation for year 1913, 12,000; 
120 pages, 2 columns; length of columns, 8% 
in.; width 2% in. Forms close 5th. Can 
use matrices. Office, 120 Boylston Street. 

Advertising rates, 40 cts. a line; on con- 
tract, 3 months, 39 cts.; 5 months, 38 cts.; 
10 months, 36 cts. a line; mimimum seven 
lines; $5 an inch; $50 per page; % page, 
$30; Vi page, $16; Vs page, $9. 



SHOE AND LEATHER REPORTER — 
Every Thursday. Trade. Established 1857. 
Shoe and Leather Reporter Company, pub- 
lishers. Subscription, $5; claimed average 
circulation for year 1913, 5,500; 76 pages, 2 



SHOEMAN — Semi-Monthly (7th and 21st 
—6 months). Monthly (21st — 6 months). 
Trade. Established 1909. Arthur L. Evans 
Company, Inc., publisher. Subscription, $1 ; 
claimed average circulation for year 1913, 
6,000; 76 to 110 pages, 2 columns; length 
of columns, 9^4 in.; width, SVz in. Cannot 
use matrices. Forms close 1st and 15th. 
Office, 95 South Street. 

Advertising rates, full page, $50; on con- 
tract, 6 times, $47.50; 12 times, $42.50; 18 
times, $38; V2 page, $27, $25, $22 or $20; 
1/4 p?ge, $16, $15, $13.50 or $11.50, respec- 
tively. Want ads. $3 an inch. 

SHOE RETAILER — Everv Saturday. Boots 
and Shoes. Established 1898. The Shoe 
Retailer Co., publishers. Subscription, $2; 
claimed average circulation for year 1913, 
7,000; 84 to 90 pages, 2 columns; length of 
columns, 10 in.; width, 3% in. Office, 166 
Essex Street. 

Advertising rates, i\ page, $5.50; 4 times. 
. $18; 7 times, $28; 13 times, $50; 26 times, 
$90; 52 times, $160. 



SOCIAL RECORD — Every Saturday, Repub- 
lican. Established 1910. Sun Publishing Co. 
publishers. Subscription, $2.50; claimed aver- 
age circulation for year 1913, 5,000, 16 pages, 
4 columns, length of columns 11% in.; width 
2% in. Cannot use matrices. Office 171 Tre- 
mont Street. 

Advertising rates agate, 15 cts. a line. 

See advertisement on page 426. 



SOUTH BOSTON NEWS — Every Saturday. 
Democratic. Established 1885. .John J. Mer- 
rigj.n, publisher. Subscrii)tion, $1.50; circu- 
lation — not jiiven by publisher; 8 pages. 7 
columns; length of columns, 22 in.; width, 
2I1S in. Office, 494 Broadway, South Boston 
district. 

Advertising rates on application. 

TEXTILE WORLD RECORD — Monthly 
(12th). Established 1868. Lord & Nagle 
Co., publishers. Subscription, $2_; detailed 
average circulation for year ending April, 
1914, 6,302*: 256 pages, 2 columns; length 
of columns, 8Vi in.; width, 2% in. Forms 
close 29th preceding month. Office, 144 Con- 
gress Street. 

Advertising rates, h page, $4.50; Vs page, 
$8.50; 14 page, $16; Vz page, $30; one page, 
$50. Discount on 3 months or longer. 

TIMES — Everv Saturday. Literary-Music- 
Drama. Established 1864. Boston Times 
Company, publishers. Subscripion, $1; 

claimed average circulation for year 1913. 
5,000; 16 pages, 4 columns; length of col- 
umns, 1114 in.; width. 2% in. Can use 
matrices. Forms close Saturday. Office, 46 
Corn Hill Street. 



122 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



Advertising rates, agate 15 cts. a line. Spe- 
cial discounts on 3, 6, or 12 month contracts. 
Reading notices, 25 cts., 50 cts. or $1 a line, 
according to location. 



TRANSCRIPT — Every evening except Sun- 
day, and WEEKLY, Fridavs. Independent 
Republican. Established 1830. Boston Tran- 
script Co., publishers. Subscription, daily, 
$9; vi'eekly, $1.50; sworn average circulation 
for six months prior to April, 1914, daily, 27.- 
492* net paid; Saturday 39,813* net paid; 
weekly, circulation — not given by publishers; 
daily, except Saturday, 12 to 32 pages; Satur- 
day, 32 to 60 pages; weekly, 10 pages; daily 
or weekly, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
324 Washington Street. 

Advertising rates, agate, first page, 50 cts.: 
Saturday edition, 75 cts. a line; first page of 
second or third part, 25 cts.; Saturday 35 
cts. a line; editorial page, except Saturday, 
30 cts. a Ine; Saturday, 40 cts.; last page, 
any part, except Saturday, 20 cts.; Saturday, 
25 cts.; opposite editorial page, except on 
Saturday, 20 cts. a line; Saturdays, 25 cts. 
a line; news and selected pages, 20 cts.; Sat- 
urday edition, 25 cts. a line; run of pages, 
15 cts.; Saturday edition, 20 cts. a line. 
Double column advertisements must be 
at least 40 lines deep; on first and editorial 
pages, 50 lines deep. Reading notices, first 
page, $2 a line; other pages, $1 a line; busi- 
ness notices, editorial page, 50 cts. a line. 
Classified general, 12% cts.; Satiirday, 15 
cts. (except "help wanted" or "board and 
rooms" which is 121/^ cts.) a line; financial 
and political (any day), 30 cts.; amusements 
and insurance, 25 cts.; literature, meetings, 
notices, etc., 20 cts.; automobiles, accessor- 
ies, etc., 20 cts.; lost and found, 15 cts. a 
line; real estate, 121/2 cts. or Saturday edi- 
tion, 15 cts. a line; display classified, on help 
or board pages, double price. Weekly, dis- 
play, 10 cts. a line. 

TRAVELER — Every evening except Sun- 
day, and HERALD, every morning includ- 
ing SUNDAY. Independent. Established 1825. 
Boston Herald (Inc.), publishers. Subscrip- 
tion, Traveler, or Herald, $3; Sunday, $2.50; 
sworn average circulation for year 1913, week- 
day editions, 155,777* net paid; Sunday, 
60,633* net paid; 12 to 16 pages, 8 columns; 
length of columns, 21 1/^ in.; width, 2^-^ in. 
Can use matrices. Office, 171 Tremont Street. 

Advertising rates, morning and evening 
combined, agate, run of paper, 30 cts a line; 
first page, 75 cts. a line; editorial, 50 cts.; 
last page, 35 cts. a line; Sunday, 25, 60, 40 
and 30 cts. a line respectively. .On yearly 
contracts (exclusive of first, editorial or last 
page), 1,000 lines daily, 29 cts.; Sunday, 24 
cts.; 2,000 lines, 28 or 23 cts.; 3,000 lines, 
27 or 22 cts.; 4,000 lines, 26 or 21 cts.; 
5,000 lines. 25 or 20 cts. a line for daily 
(morning and evening), or Sunday respec- 
tively. Steamship, display type or part dis- 
play and part agate or cuts, 15 cts. a line; 
solid agate, 10 cts. a line. Preferred posi- 
tion, 10 and 25% extra. Classified, agents, 
business chances and business personals, 15 



MASSACHUSETTS 



cts. a line. Resorts, Educational and other 
classifications not mentioned, 12% cts. a line. 
Death notices, help wanted and real estate, 
10 cts. a line. Financial, 30 cts. a line. New 
publications, automobiles and Sunday serv- 
ices, 25 cts. a line, flat. Reading notices, 
first page, $2 per nonpareil line; inside pages 
other than editorial, $1.50 a line. 



TRUTH — Every Thursday. Literary. Es- 
tablished 1913. Truth Publishing Co., pub- 
lishers. Subscription, $2 ; claimed average 
circulation for year 1913, 10,000; 00 
pages, 2 columns; length of columns, 9 in.; 
width, 3% in. Cannot use matrices. Office, 433 
Old South Building. 

Advertising rates, 25 cts. a line, full page 
(252 lines), $60; % page or Vi page, pro 
rata; inside cover, $80; back cover page, $100. 



UNIVERSALIST LEADER — Exery Sat- 
urday. Universalist. Established 1819. Unl- 
versalist Publishing House, publishers. Sub- 
scription. $2; circulation — not given by pub- 
lisher; 32 pages, 3 columns; length of col- 
umns. 10 in.; width, 2% in. Office, 359 Boyls- 
ton Street. 

Advertising rates, agate, 10 cts. a line. 
Reading notices, 25 cts. a line. 



WATCHMAN-EXAMINER — Every Thurs- 
day. Baptist. Established 1819. The Watch- 
man-Examiner Publishing Co., publishers. 
Subscription, $2.50; claimed average circula 
tion for 1913, 15,000; 32 pages, 3 columns; 
length of columns, 11 in.; width, 2% in. 
Forms close Monday preceding. Office, Tre- 
mont Temiile. 

Advertising rates, per agate line, 25 cts. 



WELLSPRING — Everv Saturday. Young 
People. Established 1843. Pilgrim Press, 
publishers. Subscrijition, 75 cts.; claimed aver- 
age, circulation for year 1913, average 106,- 
640; 8 pages, 4 columns; length of columns, 
1414 in.; width, 2^/4 in. Office, Congrega- 
tional House. 

Advertising rates, 45 cts. a line;, 1,000 
lines or more, on yearly contract, 40 cts. a 
line. Readin,i notices, set solid, double dis- 
play rate; leaded, trijjle price per count line. 
For combination rate see — Philadelphia For- 
ward also Presbyterians. 



WHERE-TO-GO BUREAU — A travel and 
resort deparment monthly in the following 
magazines: Everybody's, Review of Reviews, 
McClures, Scribners, The World's Work, Mun- 
sey's and The Outing. Established 1906. 
Where-To-Go Bureau (Inc.), proprietor; 
claimed average circulation for year 1913, 
2,500,000. Page 5 Vz by 8 inches; 3 columns. 
1% in. wide. Do not use matrices. Forms 
close one month in advance. 

Advertising rates, nothing but hotel, camp, 
transportation, tour, resort and sanitarium 
copy accepted, $12 a line; 3 times, $10.80; 
six times or 60 lines if used within year $10 
a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



123 



MASSACHUSETTS 



WOMAN'S JOURNAL AND SUFFRAGE 
NEWS — Every Saturday. Woman's Suffrage. 
Established 1870. Woman's Journal Co., pub- 
lishers. Subscription, $1; circulation — not 
given by publisher; 8 pages, 5 columns; 
length of columns, 171/2 in.; width, 21/8 in. 
Can use matrices. Office, 58.5 Boylston Street. 

Advertising rates, agate, 10 cts. a line. 

WOMAN'S MISSIONARY FRIEND— 
Monthly. Religious and Missionary. Estab- 
lished 1869. Annie Q. Bailey, publisher. Sub- 
scription, 50 cts.; claimed average circula- 
tion for 1913, 47,000; 40 pages. 2 columns; 
length of columns, 8 in.; width, 2% in. Forms 
close first of preceding month. Office, 511 
Boylston Street. 

Advertising rates, agate, 20 cts. a line; 
preferred position, 25 cts. a line. Reading 
notices, 30 cts. per agate line; discounts, 
three months, 10%; six months, 157o; one 
year, 25%. 

YOUTH'S COMPANION — Every Thursday. 
Family and Literary. Established 1827. Perry 
Mason Co., publishers. Subscription $2; 
claimed average circulation for year 1913, 
448,147; 12 to 24 pages. 4 columns; length 
of columns, 14% in.; width, 2 3/16 in. Forms 
close 20 days in advance of issue. Office, 
201 Columbus Avenue. 

Advertising rates, agate, $2.60 a line, 
with a discount of 5% on 1, % % page, or 
1,000 lines, within one year. 



ZION'S HERALD — Every Wednesdav. 
Methodist. Established 1823. Geo. E. Whita- 
ker, publisher. Subscription, $2.50; circu- 
lation — not given by publisher; 32 pages, 3 
columns; length of columns, 11^4 in-; width, 
2% in. Office, 581 Boylston Street. 

Advertising rates, agate, 20 cts. a line; 
with discounts of 10, 15 20, 25 or 33V37o on 
100, 200, 300, 500 or 1,000 lines respect- 
fully. Business notices, 30 cts. per line. 
Reading notices, 40 cts. a line. 



BROCKTON — Population 58,878. N. Y., N. 
H. & H. R. R. 20 miles from Boston. The 
center of a vast boot and shoe making in- 
dustry, employing upwards of 25,000 
hands; also manufactures shoemakers tools 
and supi»lies. motorcycles, etc. Annual value 
of manufactured uroducts, $45,972,388.00. 



ENTERPRISE — Every evening except 
Sunday, Independent. Established 1880. Al- 
bert H. Fuller, publisher. Subscription, $5; 
average circulation, for six months ending 
April 1, 1914, 13,977*; 12 to 32 pages, 7 col- 
umns; length of columns, 22 in.; width, 2Vs 
in. Can use matrices. 

Advertising rates, 40 cts. an inch; full 
position, 50 cts. an inch, with a discount of 
5 cts. an inch if copy is furnished two days 
in advance, or 2 cts. an inch, for one day in 
advance. Financial, 50 cts an inch. Medical, 
50 cts. an inch. Classified, 30 words or less, 
for 2 days or less, 25 cts.; 3 times or more, 
10 cts. a day; 2 cts a line for more than 5 



MASSACHUSETTS 



lines. Displayed wants, 3 cts. a line each 
time, for more than 5 lines; 5 lines or less, 2 
times, 30 cts.; 3 times or more, 15 cts a day. 
Reading notices, nonpareil, bottom of news 
column, 15 cts. a line. 



TIMES — Every evening except Sunday. In- 
dependent. Established 1895. W. R. Bucha- 
nan publisher. Subscription, $5; detailed 
average circulation for year 1913. 12,772*; 
12 to 24 pages, 7 columns; length of col- 
umns, 21 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, 3 Vi cts. a line, flat. 
Reading notices, 25 cts. a count line. 



CAMBRIDGE — Population 104,839. On 
Charles River, 3 miles distant from Bos- 
ton with which it is connected by steam 
and street railroads and subway. Manu- 
factures include steam pumps, boilers and 
engines, soap, furniture, brick, pottery, 
pianos and organs, automobiles, boots and 
shoes, confectionery, books, etc. Seat of 
Hardvard University, Massachusetts Insti- 
tute of Technology and Radcliffe College. 
Annual value of manufactured products 
$48,000,000.00. 



CHRONICLE — Every Saturday. Local. Es- 
tablished 1846. Cambridge Chronicle Co., pub- 
lishers. Subscription, $2.50; claimed average 
circulation for year 1913, 5,761; 16 to 24 
pages, 6 columns; length of columns, 19% 
in.; width, 2% in. 

Advertising rates, 30 cts. an inch. Read- 
ing notices, 15 cts. a line. 



PRINTING ART — Monthly. Graphic Arts. 
Established 1903. The University Press Pub- 
lishers. Subscription, $3; claimed average 
circulation for year ending May 31, 1914, 
5,500; 100 pages, 2 columns; length of col- 
umns, 91,-4 in.; width, 3% in. Forms close 
15th preceding month. 

Advertising rates, Vs page, $15; % page, 
$25; Vz page, $40; one page, $60. Discount 
on 3 or more consecutive insertions. 



PRINTING ART SUGGESTION BOOK — 
Monthly (25th). Graphic Arts. Established 
1908. The University Press, publishers. Sub- 
scription, $1; claimed average circulation for 
year ending May, 1914, 5,100; 60 pages, 
size of inserts 91/4x121^ in. Can use mat- 
rices. Forms close 10th of month of publica- 
tion. 

Advertising rates, only full page inserts 
accepted, $60, with discounts on two or more 
inserts. 



EAST NORTHFIELD — On Central Vt. R. R. 
Community devoted entirely to religion and 
educational pursuits. 



RECORD OP CHRISTIAN WORK — Month- 
ly (5th). Interdenominational. Established 
1881. W. R. Moody, editor and publisher. 
Subscription, $1; claimed average circula- 
tion for year 1913, 30,000; 96 pages, 2 col- 



124 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



umns; length of columns, 8 in.; width, 2% 
in. Forms close first of preceding month. 

Advertising rates, 25 cts. per agate line; 
per page, $50; Vs, V4, and V2 pages, pro rata. 
Preferred position, 15% extra. 



FALL EIVER — -Population 119,295. On 
Mount Hope Bay, Taunton River and N. 
Y., N. H. H. R. R. Regular steamers to N. 
Y., Philadelphia, Providence, with large 
domestic and foreign commerce. Has vast 
water power; 113 mills, turning out 2,000 
miles of cotton cloth per day, including fine 
and coarse goods, ginghams and quilts, be- 
sides spinning yarn and thread ; two large 
print works having a capacity of 6,000,000 
yards per week; also large granite quarries 
within city limits. Weekly payroll of vari- 
ous industries, $300,000.00. Has numerous 
fine schools and other jiublic buildings. An- 
nual value of manufactured products, $50,- 
000,000.00. Bank clearings for 1913, $62,- 
877,279.00. 



GLOBE — Every evening except Sunday. 
Democratic. Established 1885. Fall River 
Daily Globe Publishing Co., publishers. Sub- 
scription, $6; circulation — not given by pub- 
lisher; 12 to 24 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 90 cts. an inch; one 
week, $3; one month, $10.40; three months, 
$19.50; six months, $31.20; one year $46.80; 
e. o. d., 2 2t. a. w. and 1 t. a. w. special 
rates; 100 in., within one year, 50 cts. an 
inch; 250 in., 45 cts. an inch; 500 in., 40 cts. 
an inch; 1,000 in., 30 cts. an inch. Preferred 
position, 12^ and 25% extra; last page, 
331/3% extra. Classified, 1/2 ct. a word (mini- 
mum charge, 25 cts.). Nonpareil reading no- 
tices, 25 cts. a line. 

HERALD — Every evening except Sunday. 
Independent. Established 1871. Herald Pub- 
lishing Co., publishers. Subscription, $6; 
claimed average circulation for year 1913, 
8,300; 12 to 24 pages, 7 columns; length of 
columns, 21 V^ in.; width, 2]/^ in. Can use 
matrices. 

Advertising rates, agate, 2 cts. a line; full 
position, 2% cts.; outside pages, 4 cts. Classi- 
fied, i/ic. per word. 



NEWS — Every evening except Sunday. Re- 
publican. Established 1845. Almy & Milne, 
publishers. Subscription, $6 ; sworn average 
circulation for six months prior to October, 
1913, 7,500* net paid; 8 to 12 pages, 8_ col- 
umns; length of columns, 22% in.; width, 
2Vs in. Can use matrices. 

Advertising rates, nonpareil, 100 in. in 
three months, 45 cts. an inch; 250 in., 40 
cts.; 500 in., 30 cts.; 1,000 in., 25 cts.; com- 
position, 10 cts. an inch additional. Reading 
notices, 20 cts. a line. 



MASSACHUSETTS 



riTCHBUBG — Population 37,826. On Nashua 
River and 2 railroads. Granite quarries in 
vicinity. Industies include the manufacture 



of steam engines, foundry and machine 
shop products, machine knives, saws, fire- 
arms, bicycles, paper, silk, woolen and cot- 
ton goods, moveable wooden toys. An- 
nual value of manufactured products, $23,- 
252,000.00. Banks clearings during 1913, 
$75,000,000.00. 



RAIVAAJA — Daily except Sunday. Finnish. 
Socialistic. Established 1905. Raivaaja Pub- 
lishing Co., publishers. Subscription, $3.50; 
claimed average circulation for year 1912, 
9,000; 8 pages, 7 columns; length of columns, 
20 in.; width, 2% in. 

Advertising rates, 40 cts. an inch. Reading 
notices, 10 cts. a line. 



SENTINEL — Every evening except Sunday. 
Republican. Established 1873. Sentinel 
Printing Co., publishers. Subscription, $5; 
sworn average circulation for year 1913, 5,- 
220* net; 8 to 32 pages, 7 columns; length 
of columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 50 cts. an inch first in- 
sertion; 25 cts. for additional insertions; 100 
in. within one year, 28 cts.; 250 in., 24 cts.; 
500 in., 20 cts.; 750 in. 18 cts; 1,000 in., 17 
cts. an inch, 10% less for electrotyped mat- 
ter. Reading notices, 15 cts. per line for first 
insertion; 10 cts. for subsequent insertions. 
Classified (25 cts. minimum), 2 cts. per line. 



GLOUCESTER— Population 24,398. On South 
side of C. Ann Peninsula, Boston & Maine 
R. R. Regarded as an excellent summer re- 
sort; has the largest fishery interests in 
America, employing more than 6.000 men in 
haddock, halibut, cod and mackerel fisheries. 
Also imiiorts largely coal, salt, lumber. Lead- 
ing industries, ship building, oil, clothing, 
anchors, fish glue, granite of an excellent 
quality quarried in vicinity. Annual value 
of manufactured products,' $10,400,000.00. 



TIMES — Every evening except Sunday. In- 
dependent. Established 1888. Gloucester Times 
Co., publishers. Subscription, $3.50; sworn 
average circulation for year 1913, 7.024* net 
]iaid; 8 to 12 pages, 7 columns; length of 
columns, 20 in.; width 2% in. 

Advertising rates, 50 cts. an inch, 35 cts. 
an inch subsequent insertions; last page, 75 
cts. an inch; subsequent insertions, 50 cts.; 
first page, $1 an inch; 50 cts. subseqiiently. 
Open space, within one year, 100 in.; 30 cts. 
an inch; 300 in., 27 cts.; 500 in., 24 cts.; 
750 in., 21 cts.; 1,000 in. or more. 20 cts. 
an inch. Classified 25 cts. for 4 lines (28 
words), first time; 10 cts. each time after 
up to one week, then 50 cts. a week.. Read- 
ing notices, minion measure, 15 cts. a line; 
telegraphic readers, 25 cts. a line. 



GREENFIELD — Population 10,427. On Gon- 

nectifut River and Fitchburg Division of 
Boston & Maine R. R. We have the largest 
tap and die manufactures in the world. 
Other manufacture interests are children's 
carriages, silverware, cutlery, edge tools 



NELSON CHESMAN & CO.'S RATE BOOK. 



125 



MASSACHUSETTS 



and pocket books. Annual value of manu- 
factured products, estimated, $3,000,000.00. 



GAZETTE AND COURIER — Every Satur- 
day. Republican. Established 1792. E. A. 
Hall Publishing Co., proprietors. Subscrip- 
tion, $2; claimed average circulation for 
1913, 5,000: 12 page.s. 7 columns; length of 
columns, 20% in.; width, 2i/^ in. 

Advertising rates, $1 an inch; one month, 
$2.50; three months, $5; six months, $7.50; 
one year, $12. 



HAVEEHILL — Population 44,115. On Mer- 
rimac River, Boston & Maine R. R.; 33 
miles from Boston. Industries include hats, 
boxboard, flannel, bricks, boot and shoe 
manufacturing largely engaged in, employ- 
ing more than 10,000 persons. Annual value 
of manufactured products, $43,000,000.00. 



GAZETTE — Every evening except Sunday. 
Independent Republican. Established 1798. 
Haverhill Gazette Co., publishers. Subscrip- 
tion, $6; sworn detailed average circulation 
for year 1913, 11,271*; 12 to 24 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, 75 cts. an inch; one 
week, $2; one month, $5.40; three months, 
$13.50; six months, $24; one year, $42. Open 
space within one year, 200 in., 28 cts. an 
inch; 500 in., 26 cts.; 1,000 in. or more, 24 
cts. E. O. D., % of daily rates; twice a week, 
_%. Position, 121/^ and 25% extra. Read- 
ing notices, 15 cts. a line; two or three in- 
sertions, 12 1^ cts.; more than three times, 10 
cts. per line. Classified, 5 lines or less, 30 
cts.; three times, 50 cts.; one week, 75 ctg. 



RECORD — Every Thursday and Sunday. 
Established 1902. Record Publishing Co. 
(Inc). publishers. Subscription, Sunday, 
$1.50; Thursday, $1; claimed circulation for 
year 1913, Thursday edition, 7.000; Sunday, 
15,656; 8 pages, 7 columns; length of col- 
umns, 23 V^ in.; width 2% in. Can use mat- 
rices. 

Advertising rates, transient. Sunday, 65 
cts.; Thursday, 35 cts. an inch; commercial, 
Sunday, 40 cts.; Thursday, 25 cts. an inch 
on contracts of one month, or longer. Read- 
ing notices, Sunday, 20 cts.; Thursday, 15 
cts. a line. Classified, Sunday or Thursday, 
5 cts. a line (minimum, 5 lines). 



HOLYOKE — Population 57,730. On Connecti- 
cut River, 2 railroads. Has immense water 
power. Biggest producing center in the 
U. S. of envelopes and fine writing papers 
and blank books. Manufactures paper, 
cotton and woolen goods extensively, silks, 
thread, boilers, machinery and wire; to- 
bacco grown to some extent in the locality. 
Annual values of manufactured products 
$40,097,000.00. Bank clearings during 1913, 
$35,619,757.27. 



MASSACHUSETTS 



$1 ; claimed net average circulation for year 
1913, 6,000. 

Advertising rates, 50 cts. an inch; 100 in., 
42 cts.; 250 in., 32 cts.; 500 in., 25 cts.; 
1,000 in., or more, 20 cts. an inch. Special 
positions, 15 and 25% additional. 



HEALTH MAGAZINE— Monthly (10th of 
month preceding). Physical (Culture and Hy- 
gienics. Established 1850. Health Magazine 
Co., publishers. Subscription, $1; claimed av- 
erage circulation for year 1913, 20,000; 24 
pages, 3 columns; length of columns, 11% in.; 
width, 2% in. Cannot use matrices. Forms 
close first of preceding month of issue. 

Advertising rates, 29 cts. a line; 224 or 
more lines, 27 cts. a line. Full page (510 
lines), $120.00; second or third cover, 2 
colors, $130; fourth cover, 2 colors, $160. 



NAUTILUS — Monthly (21st). New Thought 
Established 1898. Elizabeth Towne, publisher. 
Subscription, $1.50; claimed average circu- 
lation for year, ending May 1914, 43,000; 80 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 6th of preceding 
month. 

Advertising rates, V2 inch, minimum, $4.15; 
one inch, $7.50; V4. page, $27; V2 page, $50; 
one page, $90; outside back cover page (2 
colors), $120; inside front cover (2 colors), 
$110; inside back cover (2 colors), $100. 



TELEGRAM — Every evening except Sun- 
day. Independently Democratic. Established 
1898. Holyoke Telegram Publishing Co., 
publishers. Subscription, $3; circulation — 
not given by publisher; 8 to 16 pages, 7 col- 
umns; length of columns, 21% in.; width, 
2% in. Can use matrices. 

Advertising rates, 75 cts. an inch; one 
week, $2; one month, $4.50; three months, 
$12; six months, $20; one year, $35; 200 
in., 30 cts.; 500 in., 25 cts.; 1,000 in., 22 
cts. an inch. Classified, Ic. a word; e. 0. d., 
% of daily rate; preferred positions, 12 1^ and 
25% extra. Reading notices, brevier, 15 cts. 
a line; by the week, 10 cts.; by the month, 
6 cts. 



ARTISAN — Every Friday. Labor. The Arti- 
san Publishing Co., publishers. Subscription, 



TRANSCRIPT — Every evening except Sun- 
day. Progressive. Transcript Publishing Co., 
publishers. Established 1882. Subscription, 
$3 ; sworn average circulation for year 1913. 
9,595*; 8 to 24 pages. 7 columns; length of 
columns, 21 V^ in.; width, 2% in. Can uto 
matrices. 

Advertising rates, nonpareil, $1 an inch; 
one week, $2.50; one month, $6.50; three 
months, $14.70; six months, $27; one year, 
$45; e. o. d., % of daily rate; ^^ inch adver- 
tisements, % of inch rate. Open space, with- 
in one year, 100 in., 37% cts. an inch; 250 
in., 3114 cts.; 500 in., 25 cts.; 1,000 in. or 
more, 22% cts.; set advertisements in full 
position, 100 in., 40 cts. an inch, with dis- 
count on 250 in. and over. Classified, 1% cts. 
a word first time; Ic. after; reading notices, 
10 cts. a line; telegraphic or pure readers, 
25 cts. per count line. 



126 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



LAWRENCE — Population 85,892. On Merri- 
mac River. Boston and Maine R. R. Has 
immense water power; extensive worsted 
and woolen mills, foundry and machine 
shops, paper mills and very large cotton 
mills. 

AMERICAN — Every evening except Sun- 
day, and SUN, every morning, including SUN- 
DAY. Republican-Independent. Established 
1861. American Sun Publishing Co., pub- 
lishers. Subscription, daily, $3; Sunday, 
50 cts.; claimed average circulation for year 
1913, Sun, 5,650; American, 7,180; Sunday, 
11,767; 8 to 16 pages, 7 columns; length of 
columns, 20^ in.; width, iVs in. 

Advertising rates, morning or evening, 50 
cts. an inch; 2 times, 30 cts.; 3 times 25 
cts.; 1,000 in., within one year, American, 20 
cts.; Sun, 15 cts. an inch. Combination, 75 
cts.; 2 times, 50 cts.; 3 times, 40 cts., or 
1,000 in., within one year, 30 cts. an inch. 
Position, 10 and 25% extra. Sunday Sun, 
flat rate of 50 cts. per inch. Reading notices, 
morning and evening, or Sunday, 20 cts. a 
line. Classified, morning and evening, or Sun- 
day, Ic. a word. 



EAGLE — See Tribune. 



SUN — See American. 



MASSACHUSETTS 



TELEGRAM — Every evening except Sun- 
day. Republican. Established 1884. Kim- 
ball G. Colby, publisher. Subscription, $3 ; 
sworn average circulation for si-x months end- 
ing May 1914, 8,298* net paid; 8 to 24 paees, 
7 columns; length of columns, 20 in.; width, 
2ya in. 

Advertising rates, one inch, one time. 75 
cts.; one week, $2.50; one month. $6; three 
months, $15.; six months, $24; 100 in. to be 
used within one year, 40 cts.; 250 in., 30 
cts.; 500 in., 25 cts.; 1,000 in., 22% cts. an 
inch. Position, 12 1/^ and 25% extra. Class- 
ified, Ic. a word for three insertions; 1% cts. 
for six insertions; 6 cts. a word for one month 
Reading notices, 20 cts. per count line; 500 
lines, 12 cts.; 1,000 lines, 10 cts. a line. 

TRIBUNE — Every evening except Sunday, 
EAGLE, every morning except Sunday. Demo- 
cratic. Estabiished 1890. Hildreth & Rogers 
Co.. publishers. Sworn average circulation. 
Tribune, and Eagle for year ending March. 
1914, 11,408* net paid; 8 to 24 pages, 7 col- 
umns; length of columns, 221/^ in.; width, 
2% in. Can use matrices. 

Advertising rates. Tribune, and Eagle, com- 
bined, agate, 4 cts. a line; 2,000 lines, 3 
cts; 3,000 lines, 2V2 cts.; 5,000 lines, or 
more, 2 cts. a line; books, magazines, etc.. 2 
cts. a line, flat. Position 10 and 25% ; first 
page, 100% extra. Reading notices, 10 cts. 
per count line; first page, 20 cts. a line. 
Classified, Ic. a word (minimum charge, 25 
cts.); by the week, 2 cts. a word; by the 
month, 8 cts. a word. 



LOWEIiL — Population 106,294. On Merrimac 
River. 2 railroads. Has immense water 
power; production of cotton goods largest 



in the U. S., this industry employing more 
than 35,000 people; also has woolen and 
hosiery mills, carpet mills, bunting and 
several shoe factories and large foundry 
and machine shops. Annual value of man- 
ufactured products, $60,860,000.00. Bank 
capital and surplus, $2,186,700.00. 



COURIER-CITIZEN — Every morning and 
evening except Sunday. Non-partisan. Es- 
tablished 1845. Courier-Citizen Co., publish- 
ers. Sworn average circulation for six months 
prior to April 1914, 16,185* net paid; 10 to 
20 pages, 7 columns; length of columns, 21 
in.; width, 2% in. Can use matrices. 

Advertising rates, 3 cts. a line each inser- 
tion; editorial page, 3% cts.; last page, 4 
cts.; first page, 8 cts. a line. Reading no- 
tices, 20 cts. a line. Classified (small dis- 
plav allowed), V2e. a word (minimum charge, 
25 cts,). 



ETOILE — Everv evening except Sunday. 
French-Republican. Established 18 9 3. 

L'Etoile Publishing Co., publishers. Subscrip- 
tion, $3 ; claimed average circulation for six 
months ending -Tune, 1914, 5,100; 8 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, 25 cts. an inch; 1,500 
in. within one year, 15 cts. an in. 



SUN — Every evening except Sunday. Demo- 
cratic. Established 1878. John H. Harring- 
ton, publisher. Subscription, $3 ; circulation 
not given by publisher; 8 to 24 pages, 7 col- 
umns; length of columns, 20 in.; width, 2Vs 
in. Can use matrices. 

Advertising rates, agate, 3 cts. a line; last 
page, 5 cts.; first page, 8 cts.; preferred posi- 
tion, 10 and 25% extra. Reading notices, 
20 cts. per count line. Imitation readers, sep- 
arated by rule from news matter, 50% above 
display rate. Classified, VzC- a word (mini- 
mum charge, 25 cts.). 



TELEGRAM — Every Sunday morning. In- 
dependent. Established 1898. D. A. Long, 
publisher. Subscription, $1.50; detailed aver- 
age circulation for year ending April 30. 1914, 
17,487*; 16 to 32 pages, 8 columns; length 
of columns, 22 in.; width, 2% in- 
Advertising rates, agate, 3 cts. a line; posi- 
tion, 25%; first page, 100% extra. Reading 
notices, 20 cts. a line. Classified, Ic. a word. 



LYNN — Population 89,336. On Massachusetts 
Bay. 2 railroads. Is the shopping center of 
a population of more than 200.000. Most 
extensive business in leather and morocco; 
biggest manufactiiring center in the U. S. 
for ladies' and children's shoes — more than 
18,000 people are employed in this industry 
alone — last, cut sole and button hole fact- 
ories; manufacture of machinery and a 
great many other thriving industries. More 
than 12,000 hands employed at General 
Electric Co,'s works. Annual value of man- 
ufactured products, $75,000,000.00. 



NELSON CHESMAN & CO.'S RATE BOOK. 



127 



MASSACHUSETTS 



ITEM — Every evening except Sunday. Re- 
publican. Established 1876. Hastings & Sons 
Publishing Co., publishers. Subscription, $6; 
sworn average circulation for .six months prior 
to April, 1914, 13.209* net paid; 15,4,54* 
gross; 12 to 20 pages, 8 columns; length of 
columns, 22 in.; width, 2rV in. Can use 
matrices. 

Advertising rates, $1.20 an inch; each sub- 
sequent insertion, 80 cts.; one month, 50 
cts.; three months, 40 cts.; six months, 36 
cts.; one year, 30 cts. an inch. Open space, 
■within one vear, 100 in., 75 cts. an inch; 
200 in., 65 cts.; 300 in., 55 cts.; 500 in., 50 
cts.; 1,000 in., 42 cts. an inch. Preferred 
position 10 and 25% extra. Classified, 10 
cts. a line; 3 times, 20 cts.; subsequent inser- 
tions, 2 cts. a line. Reading notices, 30 cts. 
per count line; first page, 60 cts. 

NEWS — Every evening except Sunday. In- 
dependent Republican. Established 1897. bynn 
Evening News Co., publishers. Subscrip- 
tion, $3; circulation — not given by publisher; 
10 pages, 7 columns; length of columns, 20 
in.: width, 2Vs in. Can use matrices. 

Advertising rates, 75 cts. an inch; 100 in. 
within one year, 50 cts.; 300 in.; 42 cts.; 500 
in., 32 cts.; 750 in., 29 cts.; 1,000 in., 25 
cts. an inch. Preferred position 15, 25, 50 
or first page, 100% extra. Reading notices, 
15 cts. a line. Clasified, 4 cts. a line. 



TELEG-RAM-^Every evening except Sunday 
and SUNDAY morning. Independent. Estab- 
lished 1912. The Lynn Telegram (Inc.), pub- 
lishers. Subscription, $3.50: circu'ation — not 
given by publisher: 12 to 24 pages; 7 co'- 
umns; length of columns, 20 in.; width, 2Ve 
in. Can use matrices. 

Advertising rates, agate, 4 cts. a line; on 
yearly contract, 2,000 lines, 3 cts.; 5,000 
lines, 214 cts.; 7,500 lines or more 2 cts. a 
line. Guaranteed position, any specified other 
than back or front page, 25% extra. Front 
or back (editorial) pages, 100% extra. Read- 
ing notices, 15 cts. a line. Classified, 5 
lines or less, 25 cts. a line, over five lines, 
1 ct. per word. 



MALDEN — Population 44,404. On Boston and 
Maine R. R., 5 miles distant from Boston. 
Extensive business in emery paper, sand 
paper, cords, tassels, rubber boots and 
shoes, leather lasts and boot trees. 



NEWS — Every evening except Sunday. Re- 
publican. Established 1892. F. A. Bayrd, pub- 
lisher. Subscription, $3 ; claimed average cir- 
culation for year 1913. 7.288; 4 to 8 paees, 
7 columns; length of columns, 20 ^^ in.; 
width, 2V8 in. 

Advertising rates, 60 cts. an inch; two 
times, 90 cts.; three times. $1.20; one week, 
$1.80; one month, $4.80; three months, 
$12.80; six months. $24.20; one year. $4 2 20, 
or 1,000 in. within one year, 20 cts. an inch; 
e. o. d., % of daily rate. 



MASSACHUSETTS 



N. H. & H. R. R. Port of entry with 
fine harbor: coal distributing center. Leads 
the United States in the production of fine 
yarn and cloth, there being 67 cotton mills 
employing 35,000 operatives. Industries al- 
so include factories manufacturing shoes, 
silverware, jiaper, soap, candle, glass, iron, 
sash and door, screws, leather, copper, iron, 
age, sperm and whale oil, carriage, chair, 
also silk and woolen mills and glass cutting 
establishments. Annual value of manufac- 
tured products, $50,000,000.00. Savings 
bank deposits during 1913, $29,227,056.00. 



MERCURY — See Standard. 



STANDARD — Every evening and Sunday. 
MERCURY, every morning except Sunday. 
Republican. Established 1850. E. Anthony 
& Sons (Incorporated), publishers. Stand- 
ard. Mercury Publishing Co., publishers, 
Merciiry. Subscription, daily, Standard or 
Mercury, $6; Sunday, $1.50; sworn detailed 
average circulation for year 1913, daily 
Standard and Mercury combined, 20,324* net; 
Sunday Standard, 13,839* net; Standard, 12 
to 24 pages; Mercury, 8 to 24 pages, 7 col- 
umns ; length of columns, 21 in.; width, 
. 2 Vs in. Can use matrices. 

Advertising rates, agate, for Standard and 
Mercury, combined, or Sunday edition, 3 cts. 
a line; "full position, 4 and 4:V2 cts. a line; 
outside or editorial pages, 6 cts. a line. 
Reading notices, 40 cts. a count line. Classi- 
fied, Standard only, Ic. a word; 5 cts. a word, 
1 week, daily and Sunday. 

TIMES — Every evening except Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished 1902. Charles G. Wood, editor and 
nublisher. Subscription, daily, $6; Sunday, 
SI. 50; circulation — not given by publisher; 
daily, 16 pages; Sunday, 20 pages, 7 columns: 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, daily .or Sunday, 30 cts. 
an inch. 100 in., on yearly contract, 25 cts.; 
200 in., 24 cts.; 300 in., 23 cts.; 400 in.. 
22 cts.; 500 in., 20 cts.; 1,000 in., 18 ctal. 
an inch. Full position, 25% extra. Reading 
notices, 15 cts. a line. Classified, i/^c. a word. 

ITEWBURYPORT — Population 14,949. On 
Merrimac River. Boston & Maine R. R. 
Port of entry with excellent coast com- 
merce. Industries include ship, manufac- 
ture of boots and shoes, celluloid goods, 
silverware, brushes, combs, cordage, bricks 
and tile, machinery, carriages, cotton and 
wooden goods. 



NEW BEDFORD — Population 96,652. O n 
Buzzard's Bay, Acushuet River and N. Y. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1877. News Pub- 
lishing Co. (Inc.), publishers. Subscription, 
$3; sworn detailed average circulation for 
year, 1913, 5,701* net paid; or 6,585 gross; 
6 to 14 pages, 7 columns; length of columns, 
20 in.; width, 2% in. 

Advertising rates, $1 an inch; 100 in., 
within one year, 25 cts.; 300 in., 22'/^ cts.; 



128 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



500 in., 2114 cts.; 750 in., 20 cts.; 1,000 in.; 
18% cts. an inch. Preferred position, 15. 25 
or 50% extra. Classified, 4 lines, one time, 
25 cts.; subsequent insertions, 5 cts. a line 
per time, accepted only in multiples of 4 lines. 
Reading notices, nonpareil, 10 cts. a line, first 
time; 6 cts. after. 

NORTH ADAMS — Population 22,019. 2 rail- 
roads. Manufactures cotton, print and 
woolen goods extensively as well as shoes. 

TRANSCRIPT — Every evening except Sun- 
day. Republican. Established 1895. A. W. 
Hardman, publisher. Subscription, $6 ; 
sworn average circulation for six months prior 
to April 1914, 5,807* net; 8 pages, 7 or 8 
columns; length of columns, 21 in.; width, 
2Va in. Can use matrices. 

Advertising rates, 50 cts. an inch; re- 
peats, 35 cts.; ten or more insertions, 30 
cts.; on yearly contracts, 50 in., 25 cts.; 100 
in., 22 cts.; 200 in., 20 cts.; 300 in., 18 cts.; 
500 in., 16% cts. an inch. Preferred posi- 
tion, 15 and 25% extra. Reading notices, 
10 cts. a line. Classified, Ic. per word for 
three insertions. 



NORTHAMPTON — Population 19,431. On 
three railroads, near Connecticut River. 
Extensive manufactures of cutlery, baskets, 
sewing silks, satins, silk hosiery, etc. Flor- 
ence and Leeds both within the city limits 
and the locations of Smith College for 
Young Ladies, State Lunatic Asylum and 
Clarke Institute for Mutes. 



GAZETTE — Every evening except Sunday. 
Independent Republican. Established 1890. 
Henry S. Gere & Sons, publishers. Subscrip- 
tion, $5 ; sworn average circulation for six 
months prior to April 1914, 5,395* net paid; 
10 to 16 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, 50 cts. an inch; 100 in. 
within one year, 30 cts.; 250 in., 25 cts.; 
500 in., 20 cts.; 1,000 in., 18 cts. an inch. 
Reading notices, 10 cts. per count line; tele- 
graphic or pure reading, 20 cts. per count 
line; headline counts double. Classified, 4 
lines (28 words), 25 cts.; 2 times, 35 cts.; 
3 times, 40 cts.; 6 times, 50 cts.; 1 month, 
|2 ; 5 cts. for each additional line. 



PITTSFIELD — Population 32,121. On Hous- 
atonic River. 2 railroads. Engaged ex- 
tensively in the manufacture of cotton and 
woolen goods, electrical machinery, knit 
goods, paper and machinery. Annual value 
of manufactured products, approximate, 
$15,215,202.00. Bank clearings during 
1913, approximately, $54,000,000.00. 

EAGLE — Every evening except Sunday and 
Wednesday, and WEEKLY, Wednesdays. Re- 
publican. Established 1789. K. B. Miller, 
publisher. Subscription, daily, $6; weekly, 
$1 ; sworn detailed average circulation for 
year 1913, daily, 12,475*; weekly, 13,572*; 
daily, 12 pages or more; weekly, 16 to 24 



MASSACHUSETTS 



pages, 7 columns; length of columns, 22 in.; 
width, 2% in. The weekly is Wednesday 
edition of the daily, enlarged. 

Advertising rates, daily, 50 cts. an inch; 
30 in.; 43 cts.; 50 in., 39 cts.; 100 in.; 32 
cts.; 250 in.; 29 cts.; 500 in.; 25 cts.; 
500 in. or more, 22 cts. an inch. Weekly, 
100 in., 32 cts. an inch; 100 to 250 in., 29 
cts.; 250 in. or more, 26 cts. an inch. Pre- 
ferred position, 10 and 25% extra. Reading 
notices, 10 cts. a line; telegraphic readers, 
35 cts. per count line. Classified, Ic. a word 
(minimum charge, 25 cts.). 



SALEM — Population 43,697. On Atlantic 
Sea Coast. Boston & Maine R. R. Port 
of entry with very large coasting trade, 
more particularly in the importation of 
coal, lumber etc.. Manufactures extensively 
boots and shoes, leather and cotton goods, 
toys and machinery. Peabody Academy of 
Science, East India Marine Hall, and Essex 
Institute located here. Annual value of 
manufactured products, $16,000,000.00. 



BLACK CAT — Monthly. Literary. Estab- 
lished 1895. The Short Story Publishing 
Co., publishers. Subscription. $1; circulation 
— -not given by publisher; 48 to 56 pages, 2 
advertising columns; length of columns, 8 in.; 
width, 2% in. Forms close 20th of second 
preceding month. 

Advertising rates, agate, 30 cts. a line: full 
page $60; % or % page pro rata; second or 
third cover, $75; back cover, $100. Classi- 
fied, 3 cts. a line. 

LITTLE FOLKS— Monthly. Juvenile. Es- 
tablished 1897. S. E. Cassino Co., publish- 
ers. Subscription, $1; detailed average cir- 
culation for year ending July 1913, 114,286*; 
48 to 62 pages, 2 columns; length of columns, 
8 in.; width, 2 1/4 in. Forms close first of 
preceding month. 

Advertising rates, agate, 50 cts. a line; one 
page, $110; V4, and V2 pages, pro rata. 



NEWS — Every evening except Sunday. Re- 
publican. Established 1880. Salem News 
Publishing Co., publishers. Subscription, $3; 
sworn detailed average circulation for year 
1913, 19,498*; 8 to 10 pages, 8 columns; 
length of columns, 22^4 in.; width, 2 in. Can 
use matrices. 

Advertising rates, nonpareil, per inch, one 
time, $1; one week, $3.50; one month, 
$10.50; three months, $24; six months, $39. 
Reading notices, 15 cts. a line. Classified, 
24 words or less, 25 cts. each insertion. 



SOMERVILLE — Population 77,236. On Bos- 
ton & Maine R. R., 2 miles distant from 
iBoston. Has iron foundries, tube and jew- 
elery works, tanneries and meat packing 
houses. Value of stock and material used, 
$32,935,867.00. Annual payroll of $3,098,- 
990.00 

JOURNAL — Every Friday. Independent 
Republican. Established 1870. J. O. Hay- 



NELSON CHESMAN & CO.'S RATE BOOK. 



129 



MASSACHUSETTS 



den, publisher. Subscription, $2; circula- 
tion — not given by publisher; 12 pages, 6 
columns; length of columns, 21 14 in.; width, 
2% in. 

Advertising rates, 1 inch, one time $1; 
one month, $2.50; three months, $5; si-x 
months, $9; one year, $15. Reading notices, 
15 and 25 cts. a line. 



SPRINGFIELD — Population 88,926. On 
Connecticut River. 4 railroads. Has good 
water power; industries include the manu- 
facture of firearms, fine papers and envel- 
opes, automobiles, games, kindergarten sup- 
plies, machinery, cotton and woolen goods 
and railroad car works. Amount expended 
on new buildings and alterations during 
1913, $5,047,465.00. Annual volume of 
manufactured nroducts, $40,000,000.00. 
Bank clearings during 1913, $140,316,- 
053.35. 



CANDLESTICK MAGAZINE — Monthly 
(25th.). Literary-Home. Established 1910. 
The Candlestick Pub. Co., publishers. Sub- 
scription $1. Sworn average circulation for 
six months ending May 1914, 105,000*; 36 
pages, 4 columns, length of columns 13 14, in.; 
width, 2% in. Cannot use matrices. Forms 
close 25 days in advance. Office, Kelsey Bldg. 

Advertising rates, agate, 50 cts. a line. 

See advertisement on page 518. 



CURRENT EVENTS — Every Friday during 
School year. Educational. Established 1902. 
Educational Press Co., publishers. Subscrip- 
tion, 40 cts.; circulation — not given by pub- 
lisher; 4 pages, 4 columns; length of col- 
umns, 11 in.; width, 2 in. Cannot use mat- 
rices. Forms close Friday. Office, Myrick 
Building. 

Advertising rates, $2.50 a line, flat. 



FARM AND HOME — Semi-Monthly. Two — 
Eastern and Western — editions. Agricultural. 
Established 1880. Phelps Publishing Co., pub- 
lishers. Subscription, 50 cts.; sworn detailed 
average circulation for year 1913, 601,938*; 
24 pages, 4 columns ; length of columns, 
13 11/14 in.; width, 2% in. Forms close 1st 
and 15th of the month for issues 15th and 1st, 
respectively; issues Eastern and Western edi- 
tions. 

Advertising rates, per line, agate, for West- 
ern edition, $1.50; Eastern edition, $1.20; 
both combined, $2.50 a line. Reading no- 
tices. Western edition, $3; Eastern edition, 
$2.50, or $.5 for both. For National Farm 
Power combination, see American Agricul- 
turist, New York City. 



HOMESTEAD — Every Monday, Wednesday 
and Saturday. Society and Family. Estab- 
lished 1878. Springfield Homestead News- 
paper Co., publishers. Subscription, $4; 



MASSACHUSETTS 



claimed average circulation for year 1913, 7,- 
900; 16, 20 and 24 pages, 6 columns; length 
of columns, 20 in.; width, 2% in. 

Advertising rates, agate, 10 cts. a line; 
250 lines, 8 cts.; 500 lines, 7 cts.; 1,000 lines, 
5 cts. a line. 



KINDEGARTEN REVIEW — Monthly (15th 
except July and August), Home and School 
education. * Established 1893. Milton Bradley 
Co., publishers. Subscription, $1.25; circula- 
tion — not given by publisher: 132 pages, 2 
columns : length of columns, 7^2 in.: width, 
2V4 in. Cannot use matrices. Forms close 5th 
of month preceding. Office, 43 Cross Street. 

Advertising rates, agate, 15 cts. a line; 
full page, (2i0 lines), $30; Vz page, $15; Vi 
page, $7.95. 



NEW ENGLAND HOMESTEAD — (New 
England States edition of Orange Judd Week- 
lies, New York) — Every Saturday. Farm and 
Family. Established 1867. Orange Judd Co., 
publishers. Subscription, $1; sworn average 
circulation for year 1913, 56,864*; 24 to 32 
pages, 4 columns; length of columns, 13 11/14 
in.; width, 2i/e in. Forms close one week in 
advance. 

Advertising rates, 40 cts. a line; preferred 
position, 15 and 25% extra. Reading notices, 
80 cts. a line. For combination rate on 
Orange Judd Weeklies, including New Eng- 
land Homestead, American Agriculturist (New 
York), Orange Judd Farmer (Chicago). 
Southern Farming (Atlanta) and Northwest 
Farmstead (Minneapolis), see American Agri- 
culturist, New York City. 



NEWS — -Every evening except Sunday. 
Democratic. Established 1880. Daily News 
Publishing Co., publishers. Subscription, 
$3.50; sworn average circulation for year end- 
ing March 31, 1914, 12,632*; 10 to 32 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 4% cts. a line; 2,- 
000 lines, within one year, 3 cts. a line; 
5,000 lines, 21^ cts. a line; 10,000 lines, or 
more, 2 1/7 cts. a line. Preferred position, 10 
and 25% extra. Classified, 5 cts. a line. 
Reading notices, 15 cts. a line. 



REPUBLICAN — Every morning including 
SUNDAY, and WEEKLY, Thursday. Inde- 
pendent. Established 1824. Samuel Bowles, 
publisher. Subscription, daily, $8; Sunday, 
$2 ; weekly, $1 ; claimed average circulation 
for year 1913, daily, 17,008; Sunday, 18,463; 
weekly, 4,833; daily, 16 to 22 pages, Sun- 
day, 36 pages; weekly, 16 pages; daily. Sun- 
day or weekly, 7 columns; length of col- 
umns, 20% in.; width, 2% in. 

Advertising rates, nonpareil, daily, Sun- 
day or weekly, display, 10 cts. a line; 13 
times within one year, 90 cts. an inch; 26 
times, 72 cts.; 52 times, 63 cts.; 104 times. 



Our four staffs of men are skilled in the merchandising and advertising 
conditions peculiar to their geographical section. 



130 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



54 cts.; 156 times, 45 cts. an inch. Open 
space, within one year, 200 in., 90 cts. an 
inch; 400 in., 85 cts.; 600 in., 80 cts.; 800 
in., 75 cts.; 1,000 in., 70 cts.; 1,200 in., 65 
cts.; 1,500 in., 60 cts. an inch. Special posi- 
tions, 20, 33% or 50% extra. Classified,^ 5 
cts. per nonpareil line (6 words to line), with 
discount for 26 or more insertions. Reading 
notices, 15 cts. a line. 

UNION — Every mormng including SUN- 
DAY, and every evening except Sunday. Re- 
publican. Established 1864. J. D. _ Plum- 
mer, publisher. Subscription, morning or 
evening, $6; (Sunday, $2.50): sworn aver- 
age circulation for six months ending February 
1914, daily, 29,609*; Sunday, 18,858* ; daily, 
14 to 24 pages; Sunday, 28 to 40 pages, 7 
columns; length of columns, 21^ in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, daily, per line, 
one time, 10 cts.; three times, 9V2 cts.; six 
times, 9 cts.; one month, not including Sun- 
day, 7 cts; 6 months or more, 5 cts. a line, 
per time. Open space within one year, 1,000 
lines, 8 cts. a line; 2,000 lines, 7J^ cts.; 
3,000 lines, 7 cts.; 5.000 lines, 61/^ cts.; 10,- 
000 lines, or more, 6 cts. a line. Positions, 
10 and 25% extra. Reading notices, non- 
pareil, 15 cts. a line; leaded nonpareil, 20 
cts.; solid minion, 40 cts. Sunday display, 
per line, one time, 6 cts.; three months, 5V^ 
cts.; six months, 5 cts.; one year, 4 cts. a 
linp. 

See advertisement on page 442. 



TAUNTON — Population 34,259. In the geo- 
graphical center of Bristol County, on Taun- 
ton River, and is the junction point for the 
New York, New Haven & Hartford R. R., 
divisions running east, west, north and 
south; also machine shope are located here. 
An important manufacturing center, includ- 
ing cotton mills, foundries, brick and tile, 
nail and tack and copper works; shoe but- 
ton, solid silver britannia ware, silver plate 
ware and jewelry factories. Bristol Acad- 
emy and a State Lunatic Asylum are lo- 
cated here. Annual value of manufactured 
products exceeding $16,000,000.00. 



GAZETTE — Every evening except Sunday. 
Republican. Established 1848. Wm. Reed 
Sons Co., editors and publishers. Subscrip- 
tion $6; claimed average circulation for year 
1913, 5,812 net; 8 to 16 pages, 7 columns; 
length of columns, 22 in.; width, 2i's in. Can 
use matrices. 

Advertising rates, first insertion, 75 cts. an 
inch ; each subsequent insertion, 25 cts. an 
inch; on yearly contracts, 100 in., 30 cts.; 250 
in., 25 cts.; 500 in., or more, 20 cts. an inch. 
Special positions, 15 and 25% extra. Read- 
ing notices, nonpareil, 15 cts. a line; leaded 
or in body type, 25 cts. a line. Classified, Ic. 
per word. 



HERALD-NEWS — Every evening except 
Sunday. Republican. Established 1889. 
Taunton Evening News Corporation, publish- 
ers. Subscription, $3 ; claimed average circu- 



MASSACHUSETTS 



lation for year 1913, 5,250; 8 to 12 pages, 7 
columns; length of columns, 20 in.; width, 2% 
in. Can use matrices. 

Advertising rates, 35 cts. an inch; on year- 
ly contracts, 200 in., 32 cts.; 300 in., 30 cts.; 
500 in., 25 cts.; 1,000 in., 21 cts.; 2,000 in., 
18 cts.; 3,000 in., 16 cts. an inch. Special 
positions, extra. Reading notices, 15 cts. a 
line. Classified, 25 cts. for 5 lines, 3 times. 

WESTFIELD — Population 16,044. 2 rail- 
roads. Industries include the manufacture 
of paper and paper baskets, machinery, 
cigars, whips, thread, bicycles and steam 
heaters. Annual value manufactured prod- 
ucts (1911) $8,399,804.00. Banks clearings 
during 1913, approximately, $8,000,000.00. 



NATIONAL GRANGE — Monthly (20). 
Grange, Farm and Home. Establislied 1907. 
The National Grange, publishers. Subscrip- 
tion, 50 cts.; circulation — not given by pub- 
lisher; 20 pages, 4 columns; length of col- 
umns. 121/2 in.; width, 2^5 in. Forms close 
5th cf current month. 

Advertising rates, agate, 15 cts. a line; 
250 lines, within one year, 14 cts.; 500 lines, 
13 cts.; 1,000 lines or more, 12 cts. a line; 
classified, 2 cts. a word. 



■WORCESTER, — Population 145,986. Wor- 
cester County 398,667. Second largest city 
in the state, 44 miles west of Boston. 
Three railroads. Boston & Maine, N. Y., N. 
H. & H. R. R., Boston & Albany. The 
largest inland city in the United States, 
not on a waterway. Industries include 
auto machinery, boots and shoes, box ma- 
chinery, bicycle and auto chains, crank 
hangers, corsets, envelopes, grinding wheels, 
leather belting, looms, machinsts' tools, or- 
gan materials, steel and wire goods, woolen 
mills. The seat of Clark University, Clark 
College, Worcester Academy, Worcester 
School of Technology, State Normal School, 
Holy Cross and Assumptionist Colleges. 
State Asylum for chronic insane, also State 
Lunatic Asylum located here. Bank clear- 
ings during 1913, $136,575,013.00. Annual 
value of manufactured products, $101,000,- 
000.00. 



CATHOLIC MESSENGER — Every Friday. 
Catholic. Established 1887. Messenger Print- 
ing & Publishing Co., publishers. Subscrip- 
tion, $1.50; claimed average circula- 
tion for year 1913, 4,800; 8 to 12 pages, 7 
columns; length of columns 19% in.; width, 
21/8 in. Can use matrices. Office, 34-38 
Bartlett Street. 

Advertising rates, 75 cts. an in.; 100 in. 
on yearly contract, 40 cts.; 200 in., 35 cts.; 
500"in., 30 cts.; 1,000 in., 25 cts.; 2,000 in., 
20 cts. an in. Special position 20 to 50% 
extra. Reading notices, 10 cts. a line; black 
face type, 15 cts. a line. 



GAZETTE — Every evening except Sunday. 
Independent. Established 1805. Geo. F. 



NELSON CHESMAN & CO.'S RATE BOOK. 



131 



MASSACHUSETTS 



Booth, publislier. Subscription, $3 ; sworn 
average circulation for year 1913, 21,904*; 
12 to 24 pages, 7 columns; length of col- 
umns, 21 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, 5 cts. a line; 1,400 
lines on yearly contract, 4% cts.: 3,500 lines, 
4% cts.;" 5,000 lines, 40 cts.; 10,000 lines, 
3% cts. a line. Preferred position, 12% to 
50 % extra. Classified, 1 ct. per word. Read- 
ing notices, (minion), 25 cts. a count line; 
200 lines, 20 cts.; 500 lines, 15 cts.; 1,000 
lines, 12% cts. a line, (headings count as two 
lines) ; first page, 30 and 60 cts. a line. 



OPINION PUBLIQUE — Every evening ex- 
cept Sunday. French-Republican. Established 
1893. Belise Printing & Publishing Co., pub- 
lishers. Subscription, $3 ; sworn average cir- 
culation for six months ending April 1914, 
5.471* net paid; 6 to 8 pages. 6 columns, 
length of columns, 20% in.; width, 2 5/12 
in. Can use matrices. Office, 112 Front 
Stieet. 

Advertising rates, 75 cts. an in.; 1 week 50 
cts.; e. o. d. 60 cts.; one month 28 cts.; e. 
0. d. 30 cts.; 100 in. on vearly contract 28 
cts.; 250 in., 26 cts.; 500 in., 24 cts.; 750 
in., 22 cts.; 1,000 or more in., 20 cts. an in. 
Special position, 15 or 25% extra. Transla- 
tions free. Reading notices, 10 cts. a count 
line. Classified, %c. per word. 



OSTERNS WECKOBLAD — Every Wednes 
day. Swedish. Independent Republican 
Established 1896. New Eastern Weekly Pub 
lishing Co., publishers. Subscription, $1.50, 
claimed circulation for year 1913, 4,300; 8 
pages, 7 columns ; length of columns, 22 in. 
width, 2 4/7 in. Can use matrices. 

Advertising rates, 50 cts. an inch; one 
month, $2; three months, $5; one year, $18; 
with discounts for space. 



POST — Every evening except Sunday. In- 
dependent. Established 1891. John H. Fahey, 
publisher. Subscription, $3 ; sworn average 
circulation for nine months ending .Ipril 1914, 
12,016* net; 12 to 24 pages, 7 columns; 



MASSACHUSETTS 



length of columns, 21 in.; width, 2% in. 
Can use matrices. 

Advertising rates, 50 cts. per inch; 100 
in., 40 cts.; 200 in., or more, 30 cts. an inch; 
first page, 35 cts. per inch extra; last page, 
15 cts. per inch extra; full position, 25% 
extra. Classified, 2% cts. a line. Reading 
notices, 15 cts. per count line; first page, 35 
cts.; last page, 25 cts. a line; full faced 
readers, 35 cts. per count line; first page, 50 
cts.; telegraphic readers, 50 cts. a line. 



SKANDINAVIA — Every Wednesday. Swed- 
ish. Independent. Established 1886. The 
Swedish Publishing Co., publishers. Sub- 
scription, $1.50; claimed circulation for year 
1913, 12,428; 20 pages, 7 columns; length 
of columns, 21 in.; width, 214 in. 

Advertising rates, 4 cts. a line, with dis- 
counts of 5, 10, 15 and 20% for 1,000, 2,000, 
5,000 or 10,000 lines space respectively. 
Reading notices, 10 cts. per line. 



SVEA — Every Wednesday. Swedish. Inde- 
pendent Republican. Established 1897. Svea 
Publishing Co., publishers. Subscription, 
$1.50; sworn average circulation for four 
months ending April, 1914, 19,880*; 20 pages, 
7 columns; length of columns, 22 in.; width, 
2 % in. Can use matrices. 

Advertising rates, agate, 6 cts. a line; 
5,000 lines, 10% discount. Reading notices, 
15 cts. per brevier line. 



TELEGRAM — Every morning including 
SUNDAY. Republican. Established 1886. 
Telegram Newspaper Co., publishers. Sub- 
scription, $6; Sunday, $2; claimed average 
circulation for year 1913, daily, 28,149; Sun- 
day, 32.860; daily. 16 to 26 pages: Sunday. 
48 to 72 pages, 8 columns; length of col- 
umns, 21% in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, daily or Sun- 
day, 5 cts. a line; last page, 7% cts.; first 
page, 10 cts.; other selected pages, 6 cts. a 
line. Preferred position, 15 and 25% extra. 
Classified, Ic. a word (minimum, 20 words). 
Reading notices, 15 cts. per count line; last 
page, 20 cts.; first page, 25 cts. a line. 



MICHIGAN 



ADRIAN — Population 10,763. 3 railroad sys- 
tems or seven radiating steam railway lines 
and one interurban line. In tlie center of 
fine farming section and sliipping point for 
live stock, grain and dairy products; in- 
dustries include piano, furniture, leather, 
woven wire fence, condensed milk and 
screen door factories; also large knitting 
mills and machine shops. Seat of Adrian 
College and St. Joseph's Academy and 
State Industrial Home for Girls. Annual 
value of manufactured products, $7,000,- 
000.00. 



MICHIGAN PATRON — Monthly. Grange, 
Farm. Established 1902. The Patron Pub- 
lishing Co., publishers. Subscription, 25 cts.; 
claimed circulation for year 1913, 10,000; 8 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. Forms close 25th preceding 
month. Can use matrices. 

Advertising rates, agate, 50 cts. an inch. 



TELEGRAM — Every evening except Sun- 
day. Independent. Established 1892. Stuart 
H. Perry, editor and publisher. Subscrip- 



132 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



tion. $5; sworn average circulation for three 
months ending July 1914, 10, 255* net paid; 
10 to 12 pages, 7 columns; length of columns, 
21 in.; width, 2 Vs in. Can use matrices. 

Advertising rates, 42 cts. an inch; full 
position, 52 cts.; 100 in. within one year, 35 
or 42 cts.; 250 in., 28 or 35 cts.; 500 in., 24 
or 28 cts. an inch. Classified, Ic. per word. 
Reading notices, 10 cts. a count line. 



ANN ARBOR — Population 14,817. On Huron 
River. 2 railroads. Fine farming country. 
Monufactures steel balls, furniture, ladders, 
gas engines, agricultural implements, 
plumbers' supplies, motor trucks, gasoline 
lamps, rural delivery carts, carriages, over- 
alls, lace curtains, underwear, ladies' suits 
and corsets. Seat of University of Michi- 
gan, University School of Music and Michi- 
gan High School. Annual value of manu- 
factured products $3,215,000.00. Bank- 
clearings during 1913, $11,012,016.97. 



MICHIGAN ALUMNUS— Monthly (12th) 
during college year. College Graduate. Es- 
tablished 1894. Alumni Association of the 
University of Michigan, publishers. Sub- 
scription, $1.50; claimed average circulation 
for school year, 1912-13, 7,000; 80 pages, 2 
columns; length of columns, 8 in.; width, 2% 
in. Forms close last day of month preceding 
issue. 

Advertising rates, i\ page, $2 ; Vs page, $3 ; 
Vi page, $5; V2 page, $10; one page. $20; 
10% discount on 5 or more insertions. 



TIMES NEWS^ — Every evening except Sun- 
day. Independent. Established 1835. Times- 
News Co., publishers. Subscription, $5; 
sworn average circulation for six months prior 
to April 1914, 6,974* net paid; 8 to 16 pages, 
7 and 8 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 35 cts. 100 in. within 
one year 25 cts.; 500 in., 20 cts.; 1,000 in., 
15 cts. an inch. Preferred positions, 10 or 
25% extra. Reading notices, 10 cts. a line; 
telegraphic readers, 25 cts. a line. 



BATTLE CREEK — Population 25,267. On 
Kalamazoo River. 3 railroads. Has fine 
water power and surrounded by excellent 
fruit, grain growing and wool producing 
section. Manufactures include threshing 
machines and engines (2 big plants), 3 big 
steam pump plants, paper mill, gas stove 
plant, paper cartons and fibre shipping 
cases, largest cereal food center in the 
world, largest sanitarium in the world with 
2,000 transient population, brass specialty 
plant, printing press plant, big candy fac- 
tory, 94% of population are American 
born and 70% own their homes. Bank 
deposits over $11,000,000, per capita de- 
posit about $440. Wage scale 4 cts. per 
day higher than any other city in Michigan. 
Annual payroll $8,500,000.00. .Annual value 
of manufactured products estimated over 
$20,000,000.00. 



MICHIGAN 



DOG FANCIER— Monthly. Live Stock. Es- 
tablished 1891. Eugene Glass, publisher. 
Subscription, 50 cts.; claimed circulation for 
year 1913, 5,000; 52 pages, 3 columns; length 
of columns, 9 in.; width, 2% in. Can not 
use matrices. Forms close on 25th of month. 

Advertising rates, $1 an inch first inser- 
tion; 10% less for subsequent insertions. 



ENQUIRER — Every morning except Mon- 
day, including SUNDAY and NEWS — Every 
evening except Sunday. Republican. Estab- 
lished 1900. Enquirer Publishing Co.. pub- 
lishers. Subscription, morning, $5; evening, 
$4; sworn average circulation for six months 
ending May, 1914, morning, 7,321*; even- 
ing, 4,862*; 10 and 12 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. Can 
use matrices. 

Advertising rates, morning, 28 cts. an inch; 
300 in., 24 cts.; 500 in., 20 cts. an inch. 
Evening, 18 cts.; 300 in., 16 cts.; 500 in., 
14 cts. an inch. Combination, 42 cts.; 300 
in., 35 cts.; 500 in., 28 cts. an inch. Pre- 
ferred position either edition, 4 cts. an inch 
additional. Reading notices, either edition, 8 
cts. a count line. Classified, either edition, 
Ic. per word. 

GOOD HEALTH — Monthly. Home Health. 
Established 1865. Good Health Publishing 
Co., publishers. Subscription, $1; claimed aver- 
age circulation for year ending April 30, 1913, 
12.500; 80 to 88 pages, 1 column; length of 
column, 4 in.; width, SVz in. Forms close 
5th of month preceding publication. 

Advertising rates, one page, $30; % and 
% pages, pro rata. Discount, six months, 
5%- one year, or 3 pages, within one year, 
10%. 

JOURNAL — Every evening except Sunday, 
and JOURNAL AND RECORD, SUNDAY 
MORNING. Republican. Established 1869. 
Battle Creek Journal Co., publishers. Sub- 
scription, daily, $6; Sunday, $1.50; claimed 
average circulation for year 1913, daily and 
Sunday, 5,000; daily, 8 to 16 pages; Sun- 
day, 16 to 44 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 30 cts. an inch; three 
or more insertions, or 500 in. on yearly con- 
tract, 25 cts.; 1,000 in., 20 cts. an inch. 



NEWS — See Enquirer. 



MICHIGAN POULTRY BREEDER — 
Monthly. Poultry. Established 1885. George 
S. Barnes and J. Wesley DeRees, publishers. 
Subscriiition, 25 cts.; claimed average circu- 
lation for year ending April, 1914, 22,000; 24 
pages, 3 columns; length of columns; 10 in.; 
width, 2Va in. 

Advertising rates, an inch, $1.50; six 
months, $1.35; one year, $1 an inch. 

BAY CITY — Population 45.166. On Saginaw 
River. 4 railroads. Coal mines in vicinity 
and extensive fisheries. Industries include 



NELSON CHESMAN & CO.'S RATE BOOK. 



133 



MICHIGAN 



ship building, salt production, lumbering 
and the manufacture of chemicals, chicory 
and beet sugar. 

NATIONAL FARMER — Every Thursday. 
Sugar Beet Culture and Agricultural. Estab- 
lished 1898. S. O. Burgdorf, publisher. Sub- 
scription, 75 cts.; claimed average circulation 
for year 1913, 37,000; 8 to 12 pages, 4 col- 
umns; length of columns, 15^ in.; width, 
2% in. 

Advertising rates, agate, 15 cts. a line. 



TIMES — Every evening except Sunday. 
Independent. Established 1879. Bay City 
Times Co., publishers. Subscription, $4 
sworn average circulation for year 1913, 11, 
654* net paid; 8 to 16 pages, 7 columns 
length of columns, 21^/4 in.; width, 214 in. 
Can use matrices. 

Advertising rates, agate, 4 cts.; full posi- 
tion, 4:V2 cts. a line; on yearly contract, 1,000 
lines, 3 cts.; 3,000 lines, 21/^ cts.; 7,000 
lines, 2 cts. Position, V2C. a line extra. Classi- 
fied, Ic. a word. Reading notices, 12 cts. a 
line, count. 



TRIBUNE — Every morning including SUN- 
DAY. Republican. Established 1872. Bay 
City Tribune Co., publishers. Subscription, 
$5.20 ; claimed average circulation for year 
1913, 10,300; 8 to 12 pages, (Sunday, 18 to 
28 pages), 7 columns; length of columns, 
211/4 in.; width, 13 14 ems. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
2% cts.; 100 in., 2 cts. a line. Preferred 
position, 15% extra. Reading notices, 15 
cts.; pure readers, 25 cts. a line. Classified, 
5 cts. a line. 



CARO — Population 2,272. Is located' in a 
thriving agricultural community, on the 
Bay City & Western and Michigan Cen- 
tral Railroads. Industries include large 
beet sugar factory, lumber and fiour mills. 



TUSCOLA COUNTY ADVERTISER — 
Every Friday. Republican. Established 
1868. A. D. Gallery, publisher. Subscrip- 
tion, $1; sworn average circulation for year 
ending February, 1914, 5,123*; 8 to 16 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can not use matrices. 

Advertising rates, 25 cts. an inch. Com- 
position, 5 cts. an inch extra. Preferred 
positions. 10 and 20% additional. Readers, 
10 cts. per line. 



CHARLOTTE — Population 4,886. Located in 
a rich agricultural region on the Michigan 
Central and Grand Trunk Railroads. In- 
dustries are furniture, auto truck, post hole 
augers and scythe snath factories. 



TRIBUNE — Every Wednesday. Republican. 
Established 1887. Ward & Nies publishers. 
Subscription. $1; sworn average circula- 
tion for three months ending April, 1914, 



MICHIGAN 



4,750*; 10 to 12 pages, 6 columns, length of 
columns 20 in.; width 2.% in. Can not use 
matrices. 

Advertising rates, 25 cts. an in.; 10 in. or 
more, 20 cts. an inch. Readers, 15 cts. a 
line. Classified, 5 cts. a line. 

See advertisement on page 448. 



DETROIT — Population 465,766 (1910 census; 
since then there has been 50% increase). On 
Detroit River (near Lake Erie) and 8 rail- 
roads. Metropolis of Michigan. Has excellent 
harbor and vast shipping trade. Leads the 
world in number and value of automobiles 
manufactured. Industries also include car 
works, stove and tobacco factories, add- 
ing machine, paint, varnish and pharma- 
ceutical supplies. Annual value of manu- 
factured products $410,000,000.00. Bank 
clearings during the year 1913, $331,053,- 
375.00. 



ABEND-POST — Everv evening except Sun- 
day, SUNDAY MORNING, and FAMILIEN 
BLAETTER, semi-weekly, Tuesdays and Fri- 
days. German. Liberal Republican. Es- 
tablished 1854. August Marzhausen, pro- 
prietor. Subscription, daily, $7.80; semi- 
weekly, $2 ; circulation— not given by pub- 
lisher; 8 pages (Sunday, 16 or more pages), 
7 columns; length of columns, daily, 21 in.; 
width, 2% in. Can use matrices. Office, cor- 
ner Miami and Wilcox Streets. 

Advertising rates, daily or Sunday, $1 ; an 
in.; 100 in. on yearly contract, 84 cts.; 200 
in., 63 cts.; 500 in., 50 cts.; 750 in., 47 cts.; 
1,000 or more in., 42 cts. an inch. Reading 
notices, first page, 30 cts.; inside pages, 20 
cts. a line. Classified, 1 14 cts. a word first 
time; Ic. a word subsequent insertions. Semi- 
weekly, display, $1.50 an inch. Reading 
notices, 50 cts. a line. Discount on display, 
100 in., 5%; 200 in., 7 V^ % ; 300 in., 10%; 
500 in., 121/2%; 750 in., 15%; 1,000 in., 
20%; 2,000 in.. 25%; 3,000 in., 30%; 
4,000 in., 40%. 



ACCOUNTANT — Monthly (1st). Business 
Methods. Established 1909. E. H. Beach, 
publisher. Subscription, 50 cts.: claimed aver- 
age circulation for year 1913. 30,000; 100 
pages, 2 columns, length of columns, 5 in.; 
width, 1% in. Can use matrices. Forms 
close 25th of month preceding. Office, 69-71 
Fort Sreet. 

Advertising rates, $24 a page. 



ADVANCE ADVOCATE — Monthly. Union 
Labor. Established 1891. International 
Brotherhood of Maintenance of Way Em- 
ployees, publishers. Subscription, $1 ; claimed 
average circulation for year ending March 
1914, 24,970 net; 116 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 
Forms close 20th preceding month. Office, 27 
Putnam Avenue. 

Advertising rates, $3 an inch; Va, page (4 
in.), $9; V2 page, $15; one page, $25. Po- 
sition ads and cover pages, 20% additional. 



134 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



AMERICAN BOY — Monthly. Juvenile. 
Established 1899. The Sprague Publishing 
Co., publishers. Subscription, $1; claimed 
average circ-uhition for year 1913, 211,666; 
32 to 36 pases, 4 columns; length of col- 
umns, 14^4 in.; width, 2% in. i'orms close 
1st preceding month. Office, American Build- 
ing. 

Advertising rates, agate, $1 a line; one 
page (800 lines), $700; % and V2 pages, pro 
rata. 



AMERICAN ELK — Fortnightly. Fraternal. 
Established 1904. The American Elk, pub- 
lisher. Subscription, $1; circulation — not 
given by publisher; 20 to 32 pages, 3 col- 
umns; length of columns, 10 in.; width, 2 Vi 
in. Can use matrices. 

Advertising rates, $1 an inch ; full page, 
$60 ; V2 or V4, page, pro rata. 



ANGELUS — Every Sunday. Catholic. Re- 
ligious. Established 1882. The Angelus 
Publishing Co., publishers. Subscription, 75 
cts.; circulation — not given by publisher ;_ 10 
pages, 4 columns; length of columns, 12 in.; 
width, 2% in. Can use matrices. Forms 
close one week in advance. Office, 62-64 Gris- 
wold Street. 

Advertising rates, agate, 10 cts. a line. 
Discount, 5, 10 or 20% on 3, 6 or 12 month 
contracts. 



BAY VIEW MAGAZINE — Monthly, except 
.Tune, Julv, August and September. Literary. 
Established 1893. J. M. Hall, publisher. Sub- 
scription, $1.50; claimed average circulation 
for year, 1913, 16,650; 72 pages, 2 columns; 
length of columns, 7% in.; width, 21-^ in. 
Can use matrices. Office, 165 Boston Boule- 
vard. 

Advertising rates on application. 

BEACH'S MAGAZINE OF BUSINESS — 
Monthly. Educational. Established 1909. 
E. H. Beach, publisher. Subscription, 50 
cts.; claimed average circulation for 1913. 
35,468; 96 to 128 pages, 1 column; length 
of column, 5 in.; width, 3 V^ in. Forms close 
25th preceding month. Can use matrices. 
Office, 57-59 West Fort Street. 

Advertising rates, full page, $24; %, Vi or 
Vs pages, pro rata. Inside cover page, $35. 



BEE HIVE — Monthly. Fraternal. Estab- 
lished 1881. Bee Hive Publishing Co., pub- 
lishers. Subscription, $1 ; sworn average 
circulation for four months ending May, 
1914. 226,831*; 24 pages, 4 columns; length 
of columns, 12% in.; width, 2^/4 in. Forms 
close 9th preceding month. 

Advertising rates, agate, $1 a line. 



BUSINESS — Monthly. Office, Store and 
Factory. Established 1887. The Business 
Man's Publishing Co., publishers. Subscrip- 
tion, $1.50; claimed average circulation for 
year 1913, 67,220 net; 80 pages, 3 columns; 
length of columns. 10 in.; width, 2% in. 
Forms close 10th and 18th of preceding month. 
Office, Fort and Wayne Streets. 



MICHIGAN 



Advertising rates, agate, 50 cts. a line, flat; 
one page, $210; smaller space, pro rata. 
Classified (15 words minimum), 12 cts. per 
word. 



BUSINESS SERVICE — Monthly. Com- 
mercial. Established 1908. Co-Operative 
Bureau of the American Collection Service, 
publishers. Subscription, $1; circulation — 
not given by publisher; 32 to 40 pages, 2 
columns; length of columns, 8 in.; width, 2% 
in. Office, Case Building. 

Advertising rates, 1 page, $40; smaller 
space, pro rata. 



CONCRETE-CEMENT AGE — Monthly 
(5th). Trade. Established 1904. Concrete- 
Cement Age Publishing Co., publishers. Sub- 
scription, $1.50; sworn average circulation 
for year ending May 31, 1914, 11,054; 160 
pages, 2 columns; length of columns, 10 in.; 
width, BVi in. Forms close 28th preceding 
month. Office, 312 New Telegraph Bldg. 

Advertising rates, Vs page, one time, $15; 
14 page, $25, V2 page, $45; one page, $80. 



COURIER — Every Saturday. Independent. 
Established 1864. Edward Wildman, pub- 
lisher. Subscription, $1 ; claimed average 
circulation for year 1913, 9,182 net; 8 pages, 
8 columns; length of columns. 21 in.; width, 
2 in. Can use matrices. Office, 9294 Gris- 
wold Street. 

Advertising rates, $1 an inch; 13 times, 75 
cts.; 26 times. 60 cts.; 52 times, 50 cts. an 
inch. Preferred position, 25% extra. Read- 
ing notices, 25 cts. a count line. Classified. 
2 cts. per word; display, 10 cts. a line. 



DZIENNIK POLSKI — Every evening ex- 
cept Sunday. Polish-Independent. Estab- 
lished 1903. ' Polish-.\merican Publishing Co., 
(Inc.) publishers. Subscription, $3; claimed 
average circulation for year 1913, 12,350: 8 
pages, 7 columns, length of columns. 20 in.; 
width! 21^ in. Can use matrices. Office, 424 
Canfield Ave. E. 

Advertising rates, 30 cts. an inch. Classi- 
fied, 1 ct. per word. 



FAMILIEN BLAETTER — See Abend Post. 



FRATERNAL INDEX — Monthly ( 1st. ) 
Fraternal. Established 1888. Eminent Grand 
Comniandery, A. I. O. S. B. publishers. Sub- 
scription 50 cts.; claimed average circulation 
for year 1913, 17,000*; 8 pages, 4 columns; 
length of columns, 14 in.; width, 2Ve in. Can 
not use matrices. Forms close 25th. Office 
Cass and Warren .\ves. 

Advertising rates, 10 cts.; a line; $1 an in. 

FKP;E press — Everv morning including 

SUNDAY. Independent. Established 1831. 

Subscription, $5: Sunday, $2.50; sworn aver- 
age circulation for year ending March. 1914, 

daily, 68,524* net paid; Sunday, 101,259* 

net "paid; daily, 12 to 24 pages; Sunday, 64 

to 128 pages, 8 columns; length of columns. 



NELSON CHESMAN & CO.'S RATE BOOK. 



135 



MICHIGAN 



21.; width, 2 in. Can use matrices. Office, 
11-17 Lafayette Avenue. 

Advertising rates, 7 lines or more, agate, 
daily, 13 cts. a line; Sunday, 15 cts. a line; 
1,000 lines, daily, 12 cts.; Sunday, 14 cts.; 
3,000 lines, daily, 10 cts.; Sunday, 12 cts.; 
5,000 lines or more, daily, 9 cts.; Sunday, 11 
cts. Preferred position, daily, per line ad- 
ditional, 1 and 2 cts. ; Sunday, 1 Vz and 3 
cts. Books, and publishers, schools and col- 
leges and strictly mail order advertising, daily, 
10 cts. and Sunday, 12 cts. a line, flat. Classi- 
fied, 10 cts. a line. Reading notices, daily, 
50 cts. a line; Sunday, 60 cts.; 500 lines, 40 
or 50 cts.; 1,000 lines or more, 35 or 40 cts. 
a line respectively for daily or Sunday; tele- 
graphic readers, $1 a line, first page, daily, 75 
cts.; Sunday, $1 per line. 



GATEWAY — Monthly. Literary. Estab- 
lished 1903. The Gateway Publishing Co., 
publishers. Subscription, $1; claimed aver- 
age circulation for year 1913. 23,250: 52 to 
80 pages, 2 columns; length of columns, 8 
in.; width, 2% in. 

Advertising rates, $4 an inch; full page, 
$70; ^, and V2 pages pro rata; inside cover, 
$80; back cover, $100. 



GLEANER — Semi-Monthly (1st and 15th). 
Agricultural. Established 1894. Rural Pub. 
Co., publishers. Subscription, 50 cts.; guar- 
anteed average circulation for years 1914-15, 
85,000; 24 to 44 pages, 4 columns; length of 
columns, 13 in.; width, 2% in. Office, 95 
Fort Street, west. 

Advertising rates, 40 cts. a line; full page 
(728 lines), $250; inside covers, $275; back 
cover, $300. 

HEROLD — Every Friday, German-Labor. 
Established 1884. Theo. Dreyer publisher. 
Subscription, $1.50; claimed average circula- 
tion for year 1913, 5,400; 12 pages, 7 col- 
umns; length of columns, 19% in.; width, 2% 
in. Cannot use matrices. Office, 96 Brush 
Street. 

Advertising rates, 40 cts. an inch, with 
discount of 25% on 20 in. within one month; 
40% on 100 in. within three months; 50% 
on 500 in. within one year. 

HORSE-SHOERS' JOURNAL — Monthly. 
(15th). Established 1875. Master Horse 
Shoers* National Protective Association, pub- 
lishers. Subscription, $1 ; circulation — not 
given by publisher. Forms close 5th of month 
preceding. Office, American Building. 

Advertising rates, $5 an inch; three months, 
$12; six months, $18; one year, $30; 2 in., 
one time, $8; % column, $12; % column, 
$18; V2 page, $26; one page, $50. Discount 
on 3 months or longer. 



INFORMER — Every Saturdav. Colored. 
Independent. Established, 1897. James A. 
Ross, editor and publisher. Subscription, 
$1.50; circulation — not given by publisher; 
8 pages, 7 columns; length of columns, 22 

9 



MICHIGAN 



in.; width, 2% in. Can use matrices. Of- 
fice, 276 Antoine Street. 

Advertising rates upon application. 



JOURNAL — Every evening except Sunday, 
and SEMI-WEEKLY, Tuesdays and FridayB. 
Republican. Established 1883. The Detroit 
Journal Publishing Co., publishers. Subscrip- 
tion, daily $5; semi-weekly, $1; sworn aver- 
age circulation for six montns jirior to April 
1, 1914, daily, 80,572* net paid; semi-weekly, 
each issue, claimed 5,000; daily, 12 to 32 
pages; weekly, 8 to 12 pages; daily or 
weekly, 8 columns; length of columns, 21 in.; 
width, 2 in. Can use matrices. Office, De- 
troit Journal Building. 

Advertising rates, agate, 14 cts. a line. 
Open space, within one year, 1,000 lines, 12 
cts.; 5,000 lines, 9 cts. per line; preferred 
positions, next reading or top column, Ic. ; 
full position, 2 cts. a line additional. Read- 
ing notices, (allow two lines for head lines) 
50 cts. a count line; 500 lines, 40 cts.; 1,000 
lines or more, 35 ct.s. a line; telegraphic; 
readers, $1 a line. Flat rate for financial, 
books and publishers, schools, colleges, re- 
sorts and strictly mail order business, 10 
cts. a line. Classified, 1^^ cts. a word, (min- 
imum 2 lines, 12 words). Semi-weekly, cover- 
ing both editions, 6 cts. a line, flat. Reading 
notices, 25 cts. a line flat. Classified, Ic. a 
word or 6 cts. per line. 



MICHIGAN CHRISTIAN ADVOCATE— 
F!yery Saturday. Methodist. Established 1874. 
Michigan Christian Advocaie. (Inc.), pub- 
lishers; Subscription, $1.50; sworn average 
circulation for year ending April, 1914, 18,- 
307*; 16 pages, 5 columns; length of col- 
umns, 151/2 in.; width, 2% in. Office, 21 
Adams Avenue, East. 

Advertising rates, per agate line, 10 cts.; 
1,000 lines or more, 8 cts. 



MICHIGAN DAIRY FARMER — S e m i- 
Monthly (1st and 15th). Dairying. Estab- 
lished 1909. Dairy Farmers Co., publishers. 
Subscription, $1 ; claimed average circulation 
for year ending April, 1914, 6,200; 16 pages, 
4 columns; length of columns, 12 in.; width. 
2% in. Can use matrices. Forms close 
10th and 15th. Office, American Building. 

Advertising rates, agate, 5 cts. a line, flat. 



MICHIGAN PARMER — Every Saturday. 
Agricultural. Established 1843. The Lawrence 
Publishing Co., publishers. Subscription, 50 

cts.; guaranteed circulation for year 1914, 
exceeding 80,000; 20 to 40 pages, 4 columns; 
length of columns, 13% in.; width, 2% in. 
Forms close Monday preceding. Office, 39 to 
45 Congress Street, West. 

Advertising rates, agate (minimum, $1.20), 
40 cts. a line, flat. Reading notices, $1 per 
count line. A discount of 10% allowed on 
all advertising in combination with either one 
or both the OHIO FARMER or PENNSYL- 
VANIA FARMER. 



136 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



MICHIGAN MANUFACTURER & FINAN- 
CIAL RECORD — Every Thursday. Financial- 
Industrial. Established 1905. Manufacturer 
Publishing Co., publishers. Subscription, $3; 
claimed average circulation for year 1913, 
6,500; 32 pages, 3 columns; length of col- 
umns, 10% in.; width, 2% in. Cannot use 
matrices. Office, 420 Free Press Bldg. 

Advertising rates, $1.25 an in.; full page, 
$35; y^ page, $20; % page, $10; inside cover, 
$1.75 an in. or $50 a page; outside cover, 
$2.50 or $65 a page. Discount of 20% on 
contracts of 100 in. or more. Reading matter, 
15 cts. a line. 



MODERN METHODS — Monthly. Business 
and Office. Established 1903. Modern Meth 
ods Publishing Co., publishers. Subscription 
$1; detailed average circulation for year end 
ing June, 1914, 52,021*; 100 pages, 2 col 
umns; length of columns, 8 in.; width, 2% in 
Forms close 15th of month preceding. Office 
Monroe and Hastings Streets, Detroit, Mich 

Advertising rates, $4 an inch; full page 
$64; ^4 and ^^ pages, pro rata; 6 or more 
insertions within one year, 5% discount. 

See advertisement on page 524. 



MOTORMAN AND CONDUCTOR — Month- 
ly. Labor. Established 1895. Amal. Ass'n 
Street Electric Ry. Employes of America, pub- 
lishers. Subscription, $1 ; claimed average 
circulation for year 1913. 57,600; 40 pages, 
6VSxl0. Office, Hodges Building. 

Advertising rates, full page, $50; less 
space, pro rata. 

See advertisement on page 472. 



NEWS — Every evening except Sunday, and 

TRIBUNE, every morning including SUNDAY. 
Independent. Established 1842. The Evening 
News Ass'n, publishers. Subscription, even- 
ing or morning, $5; Sunday, $2.50; sworn 
average circulation for six months ending 
March 31, 1914, evening, 141,018* net paid; 
morning, 41,736* net paid; Sunday 113,643* 
net paid; evening, 16 to 36 pages; morning, 

14 to 28 pages; Sunday, 84 to 112 pages; 8 
columns (all editions) ; length of columns, 22 
in.; width, 2 in. Can use matrices. Office, 65- 
69 Shelby Street. 

Advertising rates, aeate, EVENING NEWS 
20 cts. a line; on yearly contract, 13 times or 
500 lines 18 cts.; 26 times or 1,000 lines, 
17 cts.; 52 times or 2,500 lines, 16 cts.; 104 
times or 5.000 lines, 15 cts. a line. In com- 
bination with MORNING TRIBUNE 15% dis- 
count from combined rates. Special positions, 
next to reading, xy^ cts. or full position, 3 
cts. a line additional. Mail order, educa- 
tional, publishers, hotels or financial, 16 cts. 
a line, flat. Automobile to holders of Sunday 
Tribune contracts for 52 times or 5,000 lines 

15 cts. a line. Reading notices, 80 cts. a 
line; on yearly contract, 100 lines, 65 cts.; 
500 lines, 55 cts. a line, first page. 5 cts. a 
line extra; full face heading counts double. 
Classified, 2 1^ cts. per word. MORNING 
TRIBUNE, display, daily, 10 cts.; Sunday, 15 



MICHIGAN 



cts. a line; on yearly contract, 13 times or 500 
lines, daily, 8 cts.; Sunday, 14 cts.; 26 times 
or 1,000 lines, daily 7 cts.; Sunday 13 cts.; 
52 times or 2,500 lines daily, 6 cts.; Sunday, 
12 cts.; 104 times or 5,000 lines daily, 5 cts.; 
Sunday 11 cts. a line. In combination with 
daily and Evening News 15% discount from 
the combined rates. Special position, next to 
reading, Ic; full position, 2 cts. a line, 
additional. Mail order, educational, pub- 
lishers, hotels or financial — daily, 6 cts.; Sun- 
day, 12 cts. a line, fl^at. Automobile, 52 times 
or 5,000 lines in one year, daily 5 cts.: Sun- 
day, 11 cts. a line. Reading notices, daily, 50 
cts.; Sunday, 75 cts.; on yearly contract, 100 
lines, 40 cts. or 60 cts.; 500 lines, 30 cts. or 
50 cts. a line for daily or Sunday; first page, 
5 cts. additional; full face headline counts 
double. Classified, daily 1 cts. Sunday 1% 
cts. per word. 



PENBERTHY ENGINEER AND FIRE- 
MAN — Monthly. Mechanical Engineering. Es- 
tablished 1893. Penberthy Press, publishers. 
Subscripion, 50 cts.; claimed average circu- 
lation for year, 1913, 1.5,000: 80 pages, 2 
columns; length of columns, 7 in.; width. 2 
in. Forms close 15 days in advance. Cannot 
use matrices. Office, 360 Holden Avenue. 

Advertising rates, M, page (minimum space), 
.12.50; 1/2 '" --- 

pages, $50. 



PERE MARQUETTE MAGAZINE — Month- 
ly (1st). Railroad Employes. Established 
1909. Pere Marquette Railroad Company, pub- 
lishers. Subscription. $1; (distributed free 
to employes) ; claimed average circulation for 
year 1913, 20,000; 00 pages, 1 column, length 
of columns, 7% in.; width, 4% in. Cannot 
use matrices. Forms close 20th of month pre- 
ceding. Office. 302 Union Depot Building. 

Advertising rates, full page, $60 ; three in- 
sertions, $55; six insertions, $50, or 12 in- 
sertions, $40 each insertion; % page, $35, 
$32, $30 or $25; % page, $20, $18, $15, or 
$13; H page, $15, $13, $10, or $8; each 
issue respectively. 



SATURDAY NIGHT — Every Friday. In- 
dependent. Established 1907. Detroit Satur- 
day Night Co., publishers. Subscription, $2.50; 
circulation — not given by publisher; 24 to 32 
pages, _ 6 columns; length of columns, 19% 
in.; width, 2% in. Can use matrices. Office, 
154-6-8-60 Fort Street, West. 

Advertising rates, agate, 15 cts. a line; 5 
times, or 1,000 lines, 12 cts.; 13 times, or 
2,500 lines, 11 cts. ;_ 26 times, or 5,000 lines, 
10 cts. a line. Reading notices, 50 cts. a line. 



THERAPEUTIC G.\ZETTE — Monthly 
(15t.h). Medical. Established 1876. B. G. 
Swift, publisher. Subscription, $2 ; claimed 
average circulation for year 1913. 15,000: 
140 pages, 2 columns; length of columns, 9 
in.; width, 3 in. Can use matrices. Forms 
close 15 days preceding. Office, corner Joseph 
Campan Ave. and Atwater Street. 



NELSON CHESMAN & CO.'S RATE BOOK. 



137 



MICHIGAN 



Advertising rates, full page, $50; % page, 
$30; Vi page, $20; Va page, $12; -fg page, 
$7 ; with discounts on six or twelve month 
contracts. 



FLINT — Population 38,550. On Flint River. 
2 railroads. Industries include automo- 
biles, carriage works, varnish plant, axle, 
spring works, brass foundry, machine 
shops, cigar factories. State Institution 
for the Deaf and Dumb located here. An- 
nual value of manufactured products, $32,- 
000,000.00. Bank clearings during the year 
1913, $21,785,953.64. 



JOURNAL — Every evening except Sunday. 

Independent. Established 1883. Flint Joiir- 
nal Company, publishers. Subscription, $3 ; 
sworn detailed average circulation, for year 
1913, 17,796* net; 12 to 24 pages, 7 columns; 
length of columns, 21 % in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, 4 cts. a line; open 
space, 1,000 lines, 3% cts; 3,000 lines, 3 
cts.; 7,000 lines or more, 2% cts. a line. Pre- 
ferred positions, 5, 4, 3% and 3 cts. a line 
respectively. Classified, Ic. a word (mini- 
mum charge, 15 cts.). Reading notices, 15 
cts. per count line; on yearly contract of 
1,000 lines, 10 cts. a line. 



PRESS^ — -Every evening except Sunday. In- 
dependent. Established^ 1912. Flint Press 
Publishing Co., publishers. Subscription, 
$3.64; circulation — not given by publisher; 
8 pages, 7 columns; length of columns, 21 in.; 
width, 2 3/16 in. Can use matrices. 

Advertising rates, 25 cts. an inch; 500 in., 
within one year, 21 cts.; 1,000 in., 17 cts. 
an inch. Reading notices, 10 cts. a count line; 
on yearly contracts, 5 cts. a line. Classified, 
Ic. per word. 



GRAND BAPIDS — Population 112,571. On 
Grand River. 5 railroads. Distributing point 
forvery wide section. Gypsum deposits in 
vicinity. Said to be the largest producers 
in the world of carpet-sweepers, gypsum 
products, show cases, window sash, pulleys. 



TIMES — Every evening except Sunday. In- 
dependent, Established 1900. The Detroit 
Times Co., publishers. Subscription, $3 ; sworn 
detailed average circulation for six months, 
ending April 30, 1914, 36,315*; 10 to 24 
pages, 7 columns; length of columns, 21 Vi 
in.; width, 2% in. Can use matrices. OfHce, 
13-15 John R. Street. 

Advertising rates, agate, 15 cts. a line each 
insertion; 1,400 lines, within one year, 10 
cts. a line; 2,800 lines, 9 cts.; 4.200 lines, 8 
cts.; 7,000 lines, IVz cts,; 10,000 lines, 7 cts.; 
14,000 lines. 6 cts. a line. Reading notices, 
brevier, 35 cts. a line; first and editorial 
pages, 50 cts.; telegraphic readers, 75 cts. 
Classified. 5 cts. per nonpareil line (minimum 
charge, 15 cts.). 

TRIBUNE — Morning and Sunday edition of 
News, which see. 



MICHIGAN 



and to make the best furniture in the world; 
the only producers in the United States of 
sticky fly-paper, the only factory in the 
world making machines for putting buttons 
on shoes. Michigan Soldiers' Home located 
here. Jobbing business is in excess of 
$40,000,000.00 per year. Annual value of 
manufactured products, $56,000,000.00. 
Bank clearings during the vear 1913, $170,- 
674,607,40, 



AMERICAN CHEESEMAKER — Monthly. 
Cheese Interests. Established 1885. Trades- 
man Co., publishers. Subscription, 50 cts.; 
sworn average circulation for year 1913, 7,000 
net paid; 8 pages, 4 columns; length of col- 
umns, 12 in.; width, 2% in. Office, Barnhart 
Building. 

Advertising rates, $2 an inch; three 
months, $1,50; six months, $1.25; one year, 
$1 an inch, per time; front page, double 
price; every other month, 10% extra. Read- 
ing notices, 20 cts. a line. 



FRUIT BELT (The) — Monthly (1st). Agri- 
cultural. Horticultural, Esablished 1905. 
\yelsh Publishing Co., publishers. Subscrip- 
tion, .50 cts. ; claimed average circulation 
for year 1913, 40,000; 82 pages, 4 col 
umns; length of columns, 1414 in.; width, 
2Vs in. Forms close 20th preceding month. 
Office, 1-3 South Ionia Street. 

Advertising rates, agate, 25 cts, a line; full 
page, $160; V2 page, $84; 14 page, $44, Dis- 
counts of 5 or 10% on contracts of six or 
twelve consecutive months. 



FURNITURE RECORD — Monthly. Trade, 
Established 1900. Grand Rapids Furniture 
Record Co., publishers. Subscription, $1; 
claimed circulation, for year 1913, 4,0.'i9 net; 
208 pages. 2 columns. Office, Ellsworth and 
Williams Streets. 

Advertising rates, one inch, one time, $5; 
three months, $13.50; six months, $24; one 
year, $40; -^ page, one time, $6; Vh page, 
$12; 14 page, $20; V2 page, $30; one page, 
$50. 



HERALD — Every morning including SUN- 
DAT. Republican. Established 1884. Herald 
Publishing Co., publishers. Subscription, 
daily, $5; Sunday, $2; guaranteed average 
circulation for year 1913-4. daily and Sunday, 
35,000. Daily, 10 to 16 pages; Sundav, 38 to 
60 pages, 7 columns: length of columns, 21 
in.; width, 2% in. Can use matrices. Office, 
Herald Square. 

Advertising rates, agate, 8 cts. a line; 1,000 
lines, on yearly contract 7 cts. a line; 2500 
lines, 6 cts.; 5,000 lines, 5 cts.; 10,000 lines 
or more, 4 cts. a line. Preferred position, 
12% and 25% extra. Classified, Ic. a word. 
Minimum charge, 15 cts. Reading notices, 15 
cts. a line; first page, 25 cts. a line. 



HET IDEAAL MAGAZINE — Monthly. Hoi- 
landish. Literary. Established 1906. The 
Ideaal Publishing Co., publishers. Subscrip- 



138 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



tion, $1; claimed circulation for year 1913, 
average, 10,500; 16 pages, 4 columns. Can- 
not use matrices. 

Advertising rates, 6 cts. a line. 



HOLLANDSCHB FARMER— M o n t h 1 y. 
(1st). Hollandish. Established 1913. H. H. 
i). Langereis, publisher. Subscription, 50 
cts.; claimed average circulation for year 
1913, 25,000; 16 pages, 4 columns, length of 
columns, 14i/4 in. ; width, 2^ in. Forms 
close 24th of preceding month. 

Advertising rates, agate, 10 cts. a line, flat. 

HUISVRIEND (De), (The Homefriend) — 
Monthly. Hollandish. Mail Order. Established 
1892. H. H. D. Langereis, publisher. Sub- 
scription, 50 cts.; claimed average circulation 
for year 1913, 15,000; 32 pages. 2 columns: 
size of pages, 9x12 in.; length of columns, 8 
in. Forms close first of current month. 

Advertising rates, agate, 7 cts. a line, flat. 



MECHANICAL DIGEST — Monthly. Me- 
chanical. Established 1909. John Brechting, 
publisher. Subscription, 25 cts; claimed aver- 
age circulation for year 1913. 35.000; 32 
pages, 3 columns; length of columns, 10 in.; 
width, 2 in. Forms close 25th of preceding 
month. Office, 422 Livingston Street. 

Advertising rates, agate, 10 cts. a line. 
Classified, Ic. a word. 



MICHIGAN FARM HERALD — Monthly. 
(First Tuesday). Agriculture. Established 
1911. The Herald Publishing Co., publishers. 
Subscription, 25 cts. ; claimed average circu- 
lation for year 1913. 30,000; 24 to 48 pages, 
3 columns; length of columns, 10 in.; 2% in. 
wide. Forms close 25th of month proceeding. 

Advertising rates, 15 cts. a line, flat. 



MICHIGAN TRADESMAN— Every WedneB- 
day. Commercial. Established 1883. Trades- 
man Co., publishers. Subscription, $2; sworn 
detailed average circulation for year 1913, 
9,300*; 52 pages, 4 columns; length of col- 
umns, 12 in.; width, 2Vs in. Can use matrices. 
Office, Barnart Building. 

Advertising rates, per inch, one time, $1 ; 
one month, 95 cts.; three months, 90 cts.; six 
months, 85 cts.; one year, 80 cts. per time. 
E. O. W., 10% additional. Reading notices, 
20 cts. a line. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1863. A. P. Johnson, 
publisher. Subscription, $3; sworn average 
circulation for six months ending March 31, 
1914, 23,664* net paid; 10 to 20 pages, 7 
columns; length of columns, 21^4 in.; width. 
2% in. Can use matrices. Office, cor. Ottawa 
and Lyon Streets. 

Advertising rates. 4 cts. a line; full posi- 
tion, 5 cts. a line. Classified, 15 cts.; 1^ cts. 
per_ word; capitals, double price. Reading 
notices, telegraphic, 50 cts. a count line, first 
page, $1; first page, ordinary, 50 cts. a count 



MICHIGAN 



line; inside readers, 25 cts. a count line; 200 
lines within one year, 20 cts.; 500 lines, 15 
cts.; 1,000 or more lines, 10 cts. a line. 



PRESS — Every evening except Sunday. In- 
dependent. Established 1890. The Evening 
Press Co., publishers. Subscription, $3 ; sworn 
detailed average circulation for year 1913, 
64,895* net paid; for six months ending 
March 31, 1914, 67,152* net paid; 12 to 24 
pages, or more, 7 columns; length of columns, 
22 in.; width, 2 5/16 in. Can use matrices. 
Office, Head of Monroe St. 

Advertising rates, transient, agate, 10 cts. 
a line. Open space, within one year, 1,000 
lines, 9 cts. a line; 2,500 lines, 8 1^ cts.; 
5,000 lines, 8 cts.;_ 10,000 lines, or more, 7 
cts. a line. One inch, or more, on stated 
days, 26 times, 9 cts. a line; 52 times, 8% 
cts.; 104 times, 8 cts.; 156 times, or more, 
7V2 cts. a line. Strictly mail order advertis- 
ing, 81/^ cts. a line, flat. 1 1/^ cts a line extra 
for full position. Reading notices, minion, 
20 and 30 cts. a line. Classified, 1% cts. a 
word (minimum charge, 15 cts.). 



HANCOCK — Population 8,981. 2 railroads. 
Ship canal to Lake Superior. Copper min- 
ing very_ largely engaged in. Has extensive 
steam mills, copper and smelting works fac- 
tory and machine shops. 



AMERIKAN SUOMETAR — Every Tues- 
day, Thursday and Saturday. Finnish — Inde- 
pendent. Established 1899. The Finnish Luth- 
eran Book Concern, publishers. Subscription, 
$2.75; claimed average circulation for 1913, 
5,500; 8 pages, 7 columns; length of columns, 
20% in.; width, 2% in. Cannot use matrices. 

Adverising rates, one time, 50 cts. an 
inch; four times, 30 cts.; thirteen times, 25 
cts. ; twenty-six or more times, 20 cts. an 
inch per time. Translations made free of 
extra charge. 



TYOMIES — Daily except Monday. Finnish. 
Socialistic. Established 1903. Tyomies Pub- 
lishing Co., publishers. Subscription, $3.75; 
claimed average circulation for year 1913, 
13,000; 8 pages, 7 columns; length of col- 
umns, 21 in.; width, 2% in. 

Advertising rates, 40 cts. an inch; 4 times, 
30 cts.; 13 times, 25 cts.; 24 times, 20 cts. 
an inch. 



HASTINGS — Population 4,383. 2 railroads. In 
the center of excellent corn and wheat 
growing country. Industries include ma- 
chine shop car seal, felt boot, women's 
novelty goods, cabinet, table and chair and 
bookcase factories. Annual value of manu- 
factured products, $1,827,000.00. 



BANNER — Every Thursday. Republican. 
Established 1856. Cook Brothers, editors and 
publishers. Subscription, $1; claimed circu- 
lation for six months ending April, 1913, 
5,200; 16 to 20 pages, 8 columns; length of 
columns 23 in.; width 2% in. Can use 
matrices. 



NELSON CHESMAN & CO.'S RATE BOOK. 



139 



MICHIGAN 



Advertising rates, 16 cts. an inch. Com- 
position. 3 cts. an inch extra. Readers, 12 V^ 
cts. a line. 



HOLLAND — Population 10,490. On Macatawa 
Bay. Pere Marq. Ry. Fine wheat section 
and considerable grain handled. Indus- 
tries include beet sugar factory, flour mill, 
woodenware and furniture factories. Seat 
of Hope College. 

GRONDWET (De) — Every Tuesday. Hol- 
landish. Republican. Established 1860. Mrs. 
L. Mulder, publisher. .J. B. Mulder, manager. 
Subscription, $1.50; claimed average circula- 
tion for year 1913, 7,000; 16 pages. 6 col- 
umns; length of columns, 19^4 i"-: width, 
2y8 in. 

Advertising rates on application. 



HOUGHTON — Population 5,113. 3 railroads. 
Ship canal to Lake Superior. Entirely en- 
gaged in mining; have some of the richest 
copper mines in the entire country. Michi- 
gan Mining School located here. 



MINING GAZETTE — Every morning ex- 
cept Monday. Republican. Established 1858. 
The Mining Gazette Co., publishers. Subscrip- 
tion, $6; claimed average circulation for year 
1913, 7,418; 8 to 20 pages, 7 columns; length 
of columns, 21% in.; width, 2 1/^ in. Can use 
matrices. 

Advertising rates, 25 cts. an inch; 200 
in., 20 cts.; 500 in., 16 cts.; 1,000 in., and 
over, 15 cts. an inch; financial, 25 cts. per 
inch, flat; preferred position, 10 and 25% 
extra. Locals, _ 10 cts. a line. Classified, Ic. 
a word, with discount on 6 or more insertions. 



ISHPEMING — Population 12,448. 3 rail- 
roads. Mining largely engaged in, gold, 
silver and marble being found in vicinity; 
has rich iron mines, carriage factories and 
boiler shops. 



SUPERIOR POSTEN — Every Saturday. 
Swedish. Republican. Literary. Established 
1888. Swedish Newspaper Co., publishers. 
Subscription, $1.; claimed average circula- 
tion for year 1913. 5..'?7(); 8 to 12 pages. 6 
columns; length of columns, 20 in.; width, 
21^ in. 

Advertising rates on application. 



ITHACA^ — ^^Population 1,876. Located in a 
rich agricultural district on the Ann Ar- 
bor R. R. The principal industries are but- 
ter tub, staves, and heading factories. 



GRATIOT COUNTY HERALD — E very 
Thursday. Republican. Established 1866. Mc- 
Call & McCall, publishers. Subscription, $1 ; 
circulation — not given by publisher; 12 pages, 
6 columns; length of columns, 19 1/^ in.; 
width, 2% in. Can use matrices. 



MICHIGAN 



Advertising rates, 25 cts. an inch; on year- 
ly contract, 100 in., 20 cts.; 150 in., 18 cts.; 
300 in., 14 cts.; 1,000 in., 12 cts. Discount 
of 15% on electrotyped. 



JACKSON — Population 31,433. On Grand 
River seventy-five miles West of Detroit. 
Nine railroad divisions and three interur- 
bans ; excellent agricultural section. Indus- 
tries include cement making machinery, agri- 
cultral implements, signs and bill-boards, 
gas and gasoline engines, refrigerator, sewer 
pipe, tile, wheel, automobile and corset fac- 
tories. Michigan State Prison located here. 
Annual value of manufactured products, 
$50,000,000.00. Total resources of banks, 
$9,191,000.00. Post office receipts 1913, 
$160,000.00. 



CITIZEN-PRESS — Every evening except 
Sunday. Independent. Established 1837. Jack- 
son Citizen Co., publishers. Subscription, 
$5.20; sworn average circulation for year, 
ending March 31, 1914, 13,388* net paid; 8 
to 12 pages, 7 columns; length of columns. 
2114 in.; width, 2% in. 

Advertising rates, agate, 42 cts. an inch; 
full position, 49 cts. an inch; 100 in., within 
one year, 35 cts.; full position. 42 cts.; 200 
in., 32 cts. an inch; full position, 38 cts.; 
300 in., 28 cts.; full position, 35 cts. an inch. 
Classified, Ic. a word. Reading notices, 10 
cts. per count line, body type. 

PATRIOT — Every morning except Mon- 
day. Independent Democratic. Established 
1844. The Jackson Patriot Co., publishers. 
Subscription, daily, $5.20; Sunday, $1.50; 
sworn average circulation for six months 
ending April 1, 1914, daily, 10,662* net paid; 
Sunday, 11,817* net paid; daily, 8 to 12 
pages; Sunday, 16 to 20 pages, 7 columns; 
length of columns, 21 14 in.; width. 2% in. 
Can use matrices. 

Advertising rates, agate, 42 cts. an inch; 
full position, 49 cts. an inch; yearly contract, 
100 in., 35 cts. an inch; full position, 42 cts.; 
200 in., 32 cts.; full position, 38 cts.; 300 
in., 28 cts., full position, 35 cts. an inch. Pull 
position ads must be at least 2 in. Classified. 
lea word. Reading notices, 10 cts. per count 
line. 



KALAMAZOO — Population 39,437. Famous as 
a celery and peppermint growing center al- 
so as a manufacturing with varied indus- 
tries including planing and book paper 
mills, engine and boiler works, windmill, 
saw mill machinery, carriage, mattress, 
wind mill, washing machine, bedding, vege- 
table parchment, stoves, stationery, spring, 
gas lamp, electric sign, label, tank and 
silo, musical instrument, enameled tank, 
regalia, instantaneous hot water heater, iron 
and brass casting, loose leaf binder, rail- 
way sujjply, sleds, swing, paper boxes, play- 



To err Is human in advertising, but to keep on erring is suicide. Can we 
help YOU? 



140 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



ing cards, corset and automobile accessory 
factories; drug, chemical and medicine 
laboratories, or 248 manufacturing enter- 
prises in all, employing 12,400 people on an 
annual pay roll of more than one million 
dollars. Seat of Kalamazoo College, Western 
State Normal, Nazareth Academy, Michigan 
Asylum for the Insane located here. An- 
nual value of manufactured products. 
$25,864,926.30. Bank clearings during 1913 
$38,050,369.00. 



ADVOCATE— Every Friday. Independent. 
Established 1904. The Advocate Publishing 
Co., publishers. Subscription, $1 ; sworn 
claimed average circulation for nine months 
ending June, 1914, 4,700; 8 pages, 7 columns; 
length of columns, 22 in.; vpidth, 2% in. 

Advertising rates, 25 cts. an in.; full posi- 
tion 30 cts. an inch. Pure locals 15 cts. a 
count line. Classified Ic. per word. 



GAZETTE — Every morning except Mon- 
day. Democratic. Established 1833. Kalama- 
zoo Gazette Co., publishers. Subscription 
$5.20; sworn average circulation for nine 
months ending May, 1914, daily, 16,057* net 
paid; Sunday, 16,652* net paid; 12 pages, 8 
columns; length of columns, 21 V^ in.; width, 
2% in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
first 500 lines, 31/2 cts. a line; next 500 lines, 
21/^ cts.; 1,000 lines, 3 cts; next 1,000 lines, 
2 cts.; 2,000 lines, 21/2 cts; next, 1,000 lines, 
Ic; 3,000 lines, 2 cts. a line. Strictly mail 
order advertising, 2 Vo cts. a line, flat. Pre- 
ferred position, 15% extra. Reading notices, 
minion, 20 cts. per count line; telegraphic 
readers, 30 cts. per count line. Classified. Ic. 
a word (minimum charge, 15 cts.). 



HOLLANDISCHE AMERIKAAN — T r i - 
Weekly. Mondays, Wednesdays and Fridays. 
Hollandish. Republican. Established 1889. 
Dalm Printing Co., publishers. Subscription, 
$2; claimed average circulation for year 1913, 
5,000; 7 pages, 7 columns; length of col- 
umns, 21% in.; width, 2% in. 

Advertising rates, 30 cts. an inch; 100 in., 
28 cts.; 250 in., 25 cts.; 500 in., 22 cts.; 
1,000 in., 18 cts.; 2,000 in, 15 cts.; 3,000 
in., 12 lA cts. an inch. Readers, 10 cts. a 
line; 1,000 lines, IVz cts. a line. 



POULTRY AND SUBURBAN FARMER— 
Monthly (1st.). Established 1904. Mark 
Walter, editor and publisher. Subscription, 
$1; claimed average circulation for year 1913. 
25,000; 32 pages, 4 columns, length of col- 
umns 12 in.; width 2% in. Cannot iise mat- 
rices. Forms close 20th of month preceding. 

Advertising rates, agate, 20 cts. a line; full 
page (672 lines) $104.16; Vz page $58.80; 
Vi page, $31.08, with discounts on yearly con- 
tracts. Reading matter $30 cts. a count line, 
with a discount of 10% on 100 lines or more. 
Classified (minimum 50 cts.) 5 cts. per word. 



MICHIGAN 



POULTRY POINTERS — Monthly. Poultry- 
Agricultural. Established 1908. Poultry Point- 
ers Publishing Co., publishers. Subscription, 
50, cts.; claimed average circulation for year, 
1913, 29,000: 36 to 64 pages. 3 columns; 
length of columns, 10 in.; width, 2% in. 
Forms close 20th preceding month. 

Advertising rates, agate, 15 cts. per line; 
ranging down to 12 cts. on time and space 
contracts. Reading notices, 25 cts. a line; 
with discount on 100 lines, or more. 



TELEGRAPH-PRESS — Every evening ex- 
cept Sunday. Republican. Established 1844. 
Kalamazoo Telegraph-Press Co., publishers. 
Subscription, daily, $5.20; Sworn average cir- 
culation for six months prior to April 1914, 
daily, 13,520* net paid; 8 to 16 pages, 7 
columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 4 cts. a line; open 
space within one year, 700 lines, 3 2/7 cts. 
a line; 1,400 lines, 2 6/7 cts.; 2,800 lines 
and over, 2 2/7 cts. a line. Reading notices, 
20 cts. per count line. Telegraphic readers, 
30 cts. per count line. Classified, Ic. a word. 



VEGETARIAN MAGAZINE — M o n t h 1 y 
Pood Reform. Established 1872. The Vege- 
tarian Company (Inc.), publishers. Subscrip- 
tion, $1 ; claimed average circulation for 
1913, 16,000; 32 to 64 pages, 2 columns; 
length of columns, 8% in.; width, 15 ems 
pica. Can use matrices. Forms close 5th of 
month preceding date of issue. Office, 6012 
N. 29th Street (Clyde Cicero). 

Advertising rates, $2 an inch; $25 a page; 
V4, and % pages, pro rata. 



LANSING — Population 13,229. On Grand 

River. 4 trunk line railroads, one belt line 
and a connecting railroad serve the citv, 
coupled with three electric lines with hourly 
interurban service throughout central Michi- 
gan. Distributing point for extensive farm- 
ing section. Has extensive trade in manu- 
facture of automobiles, agricultural imple- 
ments, gas engines, stationary and thresh- 
ing engines, carriages and wagons, furni 
ture, condensed milk, spokes, wind mills 
and pumps, cigars, flour, bricks and knit 
goods. Seat of State Agricultural College 
and State Reform School. Michigan College 
for the Blind located here. Annual value 
of manufactured products, $30,000,000.00. 
Bank clearings during the year 1913, $24,- 
633,219.65. 



MODERATOR-TOPICS — Every Thursday 
during school year. Educational. Established 
1880. Henry R. Pattengill, publisher. Sub- 
scription. $i.25; claimed average circulation 
for year 1913. 7,170: 20 pages. 3 columns: 
length of columns, 9% in.; width, 2 V^ in. 

Advertising rates, 1 inch, one time, $3.50; 
2 times, $5.50; 5 times, $7; 10 times, $11.50; 
20 times, $18; 40 times, $28; % page, one 
time, $13; one page, $20. 



NELSON CHESMAN & CO.'S RATE BOOK. 



141 



MICHIGAN 



STATE JOURNAL — Every evening except 

Sunday. Independent. Established 185.5. The 
State Journal Co., publishers. Subscription, 
$5; sworn average circulation for six months 
prior to April, 1914, 14,640* net paid; 10 
to 20 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; full 
position, 45 cts. an inch. Classified, Ic. a 
word (minimum charge, first insertion, 25 
cts.) Reading notices, 15 cts. per count 
line. 



PRESS — Every evening except Sunday. In- 
dependent. Established 1912. "W. S. & "Wm. 
Thomson, publishers. Subscription, $2; sworn 
average circulation for six months ending 
March 31, 1914, 7.405* net paid; 8 to 12 
pages; 7 columns; length of columns, 21 in.; 
width, 2v-, in. Can use matrices. 

Advertising rates, 30 cts. an inch; 500 in. 
within one pear, 25 cts.; 1,000 in., 20 cts. 
an inch. Reading notices, 10 cts. a count 
line; on yearly contracts, 5 cts. a line. Class- 
ified, Ic. per word. 

IiAPEER — Population 3,946. Located in a 
thriving agricultural district on the Grand 
Trunk and the Michigan Central Railroad 
System. The chief enterprises being flour 
mills, foundry and machine shops, stoves, 
farm implements, rugs, sash, doors and 
blind factory, fruit evaporators and steam 
engine works. State Home for the Feeble 
Minded and Epileptics is located here. 



LAPEER COUNTY CLARION — E very 
Thursday. Republican. Established 1856. Clar- 
ion Publishing Co., publishers. Subscription, 
$1; claimed average circulation for first six 
months 1914, 4,650; 8 pages, 7 columns. 
length of columns, 22 in.; width. 2Va in. 

Advertising rate^ 24 cts. an inch. Com- 
position, 5 cts. an inch additional. Position, 
10 and 20% extra. Locals, 5 cts. a line. 



LAPEER COUNTY PRESS — Every Wed- 
nesday. Independent. Established 1840. H. C. 
Kudner, editor and publisher. Subscription. 
$1; claimed average circulation for first six 
months 1914, 5,000: 8 to 24 pages, 7 col- 
umns; length of columns, 19^ in.; width, 
2% in. Can use matrices. 

Advertising rates upon application. 



MtrSKEGON — Population 24.062. (including 
Muskegon Heights and North Muskegon. 
28,657). On Muskegon lake, an all-the-y^nr 
harbor with service to Chicago and Mil- 
waukee, 3 railroads and interurban line. 
Center of resort trade and is shipping point 
for rich fruit country. Has machine shops. 
malleable and gray iron foundries, saw and 
planing mills, piano, furniture and refrig- 
erator factories, knitting and paper mills, 
boat building and automobile engine works; 
tannery and railway repair shops. Annual 
value of manufactured products, |16,000,- 
000.00. Bank clearings during 1913 45,- 
835,443,70. 



MICHIGAN 



CHRONICLE — Every evening except Sun- 
day. Independent. Muskegon Publishing Co., 
publishers. Subscription, $3.60; claimed aver- 
age circulation for 1913, 7,000; 8 to 16 pages, 
7 columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 35 cts. an inch; 
full position, 42 cts. an inch; 100 in. within 
one year, 27 cts.; full position, 32 cts. an 
inch;" 200 in., 24 cts.; full position, 29 cts. 
an inch; 300 in., 21 cts.; full position, 25 cts. 
an inch. Reading notices, 10 cts. per count 
line. Classified, Ic. a word, each insertion. 



TIMES — Every morning except Monday, 
including Sunday. Independent. Established 
1911. A. E. Boswell, publisher. Subscription, 
$3.60; sworn average circulation for six 
months prior to April 1914, 5,300* net paid; 
8 to 12 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 25 cts. an inch. 
Reading notices, 10 cts. a count line; first 
page position, 25 cts. a count line. Classified, 
first insertion, Ic. per word. 



OWOSSO — Population 9,639. 3 railroads. Dis- 
tributing point of a very large agricultural 
area. Industries include flour mills, motor 
truck, carriage, handle, furniture and table 
factories, bending works, burial case fac- 
tory and railway shops ; also large beet 
sugar industry. Annual value of manufac- 
tured products, $2,000,000.00. Bank clear- 
ings during 1913, $4,000,000.00. 



AMERICAN TYLER-KEYSTONE Monthly 
(1st.). Fraternal Masonic. Established 1888. 
Tyler Publishing Co. publishers. Subscription 
$1; claimed average circulation for year 1913, 
5,100; 24 pages, 3 columns; length of col- 
umns, 10 in.; width, 2% in. Cannot use 
matrices. Forms close 15th of month preced- 
ing. 

Advertising rates, full page, $30; six months 
contract. $24; twelve months, $21; Vz page, 
$20, $16 or $14; % page, $18, $14 or $12: 
V4, page, $15, $11 or $9; % page, $10, $6 or 
$5 each insertion, respectively. 



PONTIAC — Population 14,532. Grand Trunk 
Michigan Air Line and P. O. & N. railroads 
and Interurban line. A well known summer 
resort. Large produce and stock market. 
Industries also include the manufacture of 
automobiles, and automobile parts, floiir and 
woolen mills; implement, brush, automobile 
top, power spraying, sausage, leather goods 
and vending factories, structural iron, var- 
nish, vinegar, knitting, paint and varnish 
works; automobile painting and trimming 
plant and foundries. These various enter- 
prises give employment to about seven 
thousand peojile with an average monthly 
payroll of $175,000.00. Annual value of 
manufactured products, $32,000,000.00. 
Bank clearings during year 1913, $21,500,- 
000.00. 



142 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



PRESS-GAZETTE — Every evening except 
Sunday. Independent. Established 1900. 
Harry Coleman, publisher. Subscription, 
$2.50; sworn detailed average circulation for 
year 1913, 8,045* net; 8 and 10 pages; length 
of columns, 21 14 in.; width, 2 Vs in. 

Advertising rates, agate, 2% cts. a line on 
yearly contracts; 1,000 lines or 52 times, 2 
cts.; 3,000 lines or 104 times, 1% cts.; 5,000 
lines or 156 times, 1 Va cts. a line. Composi- 
tion, 3 cts. an inch extra. Preferred position, 
10 and 25% extra. Classified, Ic. a word 
(minimum charge, 25 cts.). Reading notices, 
12% cts. a line. 

PORT HURON — Population 18,863. On St. 
Clair River near Lake Huron witlt steam'sr 
connections to Detroit. Port of entry, and 
wool and grain handled to a large extent; 
also has automobile, threshing machine, ag- 
ricultural implement and chicory factories, 
steel ship yards, dry docks, car and loco- 
motive shops, lumber mills, fibre works 
and elevators. Salt, oil and natural gas 
found in vicinity. Annual value of manu- 
factured products, $8,000,000.00. Bank 
clearings during year 1913, $10,000,000.00. 

LADIES' REVIEW — Monthly. L. O. T. 
M. of "W. Established 1894. J. P. Shells, pub- 
lisher. Subscription, 50 cts.; claimed average 
circulation for year 1913, 180,000; 4 columns; 
length of columns, 12% in.; width, 2^4 in. 
Forms close 17th preceding month. 

Advertising rates, agate, 60 cts. a line; full 
page (700 lines), one time, 350; Vi page, 
$100; Vz page, $190; and outside back cover, 
$400. 

See advertisement on page 520. 



MICHIGAN 



LADY MACCABEE — Monthly. Woman's 
Beneficiarv and Woman's Interests. Estab- 
lished 1892. Riverside Printing Co., pub- 
lishers. Subscription $1; claimed average cir- 
culation for year 1913, 49,000; 8 pages, 2, 3 
or 4 columns; length of columns. 12% in.; 
width, 41A, 2 13/14 or 21/2 in. Can use ma- 
trices. 

Advertising rates, agate, 30 cts. a line. 
Reading notices, 40 cts. a line, 

TIMES-HERALD — Every evening except 
Sunday. Independent. Established 1872. 
The Times-Herald Co., publishers. Subscrip- 
tion, $5; claimed average circulation for year 
1913, 13,236; 10 to 16 pages. 7 columns-, 
length of columns, 21 in.; width, 2% in. 
Can use matrices. 

Advertising rates, less than 200 in., 35 cts. 
in inch; 200 in., or more, 30 cts. an inch; 
full position, 35 cts. Reading notices, 10 cts. 
a line, with discount on 100 lines or more; 
classified, Ic. a word, first insertion; subse- 
quent insertions, %c. a word. 

SAGINAW — Population 50,510. On Saginaw 
River. Three trunk line railroad systems 
having several branches, also water trans- 
portation connected with Great Lakes. Dis- 
tributing center of the Michigan beet sugar 
producing district and headquarters of 



Michigan bituminous coal industry ; claimed 
to be the largest bean growing country in 
the United States; also manufactures auto- 
mobiles, carriages, pianos and piano parts, 
brick machinery, art furniture, ladders, 
silos, rules and tapes, bakers machinery. 
hand saws, graphite products, vinegar, plate 
glass, woodenware, paving brick, dust sep- 
arators, staves, hoops, lumber, tools and 
harness; has tomato catsup, kraut and 
pickle factories, as well as railway shops, 
bean elevators, knitting mills, boiler works, 
machine shops, coal mining in vicinity. An- 
nual value of manufactured products $23,- 
058,000.00. Bank clearings during 1913, 
$83,524,154.25. 



COURIER-HERALD — Every morning ex- 
cept Monday. Republican. Established 1857. 
Courier-Herald Co., proprietors. Subscription, 
$4.20; sworn average circulation for si.x 
months prior to April 1914, 14,590* net paid; 
8 to 28 pages, 7 columns; length of columns, 
211,^ in.; width, 2% in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
4 cts. a line; 100 in. within one year, 42 cts. 
an inch; 357 in., 35 cts.; 500 in., 28 cts. an 
inch. Position, 10 and 25% extra. Classi- 
fied, Ic. a word. Reading notices, 15 cts. a 
line, with discount on 1,000 lines and over. 

NEWS — Every evening except Sunday. In- 
dependent. Established 1881. Evening News 
Co., publishers. Subscription, $4.15; sworn 
average circulation for six months prior to 
.\pril, 1914, 18,221* net paid; 10 to 24 pages, 
7 columns; length of columns, 21% in.; width, 
21/^. Can use matrices. 

Advertising rates, agate, 5 cts. a line; year- 
1v contract rate, 3,000 lines, 3% cts. a line; 
full position, 4 cts. a line; 7,000 lines, 3 cts. 
a line; full position, 31/2 cts. a line. Prefer- 
red position, 6 cts. a line. Classified, Ic. a 
word (minimum, 15 words). Reading notices, 
15 cts. per count line; 1,000 lines, 10 cts. a 
line. 



POST-ZEITUNQ — Every Thursday. Ger- 
man. Independent. Established 1866. See- 
mann & Peters, publishers. Subscription, $1 ; 
sworn average circulation for first six months 
1914, 4.100*; 8 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. 

Advertising rates, 50 cts. an »n. ; not less 
than 250 in.; within six months, 30 cts.; 500 
in.; within one year, 25 cts. an inch. 



ST. CLAIR — Population 2,633. On St. Clair 
River. Michigan Central R. R. Shipping 
point for considerable hay and grain. Min- 
eral springs in vicinity. Industries also 
include planing, sash and door, salt fac- 
tories and sliip yards. 

POSTMASTER EVERYWHERE — Monthly. 
Official organ of the National Association of 
Postmasters. Established 1903. Hannibal 
Allen Hopkins, publisher. Subscription, $1 ; 
claimed average circulation, for year 1913, 
27,946; 32 pages, 2 columns; length of col- 



NELSON CHESMAN & CO.'S RATE BOOK. 



143 



MICHIGAN 



umns, 7% in.; width, 2% in. Forms close 
10th preceding month. 

Advertising rates, agate, 15 cts. a line. 
Classified, 4 cts. a word (minimum 25 words). 



ST. JOSEPH — Population 5.936. On Lake 
Michigan. 2 railroads. Well known sum- 
mer resort. Located in center of Mich- 
igan fruit belt, and ships large quantities 
of grapes, peaches and fruit generally. In- 
dustries also include iron works, flour, plan- 
ing and paper mills, boot, shoe, tool, paper 
box, knitting, fruit package, spraying ma- 
terial, pressed steel goods and door fac- 
tories. 



GAS POWER — Monthly. Trade. Estab- 
lished 1903. Gas Power Publishing Co. (Inc), 
publishers. Subscription, .$1; sworn detaile'l 
average circulation for year 1913, 20,000*: 
110 pages and cover, 2 columns; length of col- 
umns, 9 in.; width, 2% in. 

Advertising rates, agate, one inch, one time. 
$4.80; three times, $4.46 per insertion; 6 
times, $4.22; 12 times, $3.60 per insertion. 
Larger space at reduced rates. 



THRESHERMEN'S REVIEW AND POWER 
FARMING — Monthly (Ist). Farm Machinery. 
Established 1892. Threshermen's Review 
Co. (Inc.), publishers. Subscription, 50 cts.; 



MICHIGAN 



claimed average circulation for year 1913, 
35,000; 64 pages, 4 columns; length of col- 
umns, 12% in.; width, 2% in. Cannot use 
matrices. Forms close 15th of preceding 
month. 

Advertising rates, 321/^ cts. a line; 4 times, 
30 cts.; 8 times, 27 cts.; 12 times, 25 cts.; 
1,000 lines, 21 cts.; 3,000 lines, 20 cts.; 
5,000 lines,, 19 cts.; 7,500 lines, 18 cts.; 
10,000 lines, 16 1^ cts. a line. 



UNION CITY — Popcilation 1,340. On St. 
Joseph River and Michigan Central R. R. 
In the vicinity of a fertile grain and fruit 
growing territory; fancy poultry breeding 
being an important enterprise also. In- 
dustries are fruit evaporators, flour mills, 
canning, yeast, heading and hoop factories, 
and Portland cement works. 



NATIONAL BARRED ROCK JOURNAL— 
Monthly (15th). Poultry. Established 1909. 
W. L. Robinson, editor and publisher. Sub- 
scription 50 cts.: claimed average circulation 
for year, 1913, 18,650; 24 to 48 pages, 3 
columns; length of columns, 9 1/^ in.; width. 
2% in. Can not use matrices. Forms close 
20th of preceding month. 

Advertising rates. $1 an in.; full page. 
$22.50; ^ page, $12. with discounts on 2, 3, 
6. 9 or 12 month contracts. 



MINNESOTA 



CROOKSTON — Poi)ulation 7,559. 2 rail- 
roads. In the center of excellent wheat 
growing and stock raising district and lum- 
bering section. Has abundant water pow- 
er; industries also include brick yards, 
foundries, sash and door, bottle, farm im- 
plements, binder twine and cigar factories, 
flour and saw mills, tannery, creamery, 
brewery, foundry. Annual value of manu- 
factured products, $4,500,000.00. Bank 
clearings during 1913, $22,000,000.00. 

TIMES — Every evening except Sunday. 
Republican. Established 1891. W. E. Mc- 
Kenzie, publisher. Subscription. $3; claimed 
circulation for year 1912, 7,892; 8 to 12 
pages; length of columns, 20% in.; width, 
2% in. 

Advertising rates, 20 cts. an inch. Posi- 
tion, 2, 5 or 10 cts. an inch additional. Dis- 
count of 5, 10, 15 or 20% on yearly con- 
tracts of 500, 1,000, 2,000 or 5,000 inches 
space. Readers or want ads, 10 cts. a count 
line first insertion ; 5 cts. a line thereafter. 



DULUTH — Population 78.466. On Lake Su 
perior. 3 railroads. Immense copper and 
iron deposits in immediate vicinity and a 
vast shipping trade in wheat, flour, lum- 
ber,_ hides, steel, iron ore and copper. Has 
grain elevators with immense capacity; 



lumber mills, flour mills, steam forge works, 
cold storage plants, stock yards, blast fur- 
naces and iron and steel manufacturing. 
Annual value of manufactured products, 
$45,000,000.00. Jobbing trade exceeds an- 
nually, $80,000,000.00. Bank clearings dur- 
ing 1913, $242,798,314.00. 



HERALD — Every evening except Sunday. 
Independent, and WEEKLY, Wednesday, mail 
order. Established 1883. The Herald Co.. 
publishers. Subscription, $5; sworn detailed 
average circulation for year, 1913, daily, 28,- 
231* net paid; Saturday, 29,384* net paid ; 
weekly, circulation — not given by publisher; 
16 to 36 pages. 7 columns: length of col- 
umns, 20 in.; width, 2ie in. Can use matrices. 

Advertising rates, agate, 8 cts. a line; 6 
times, 7 cts.; 26 times or 1,000 lines, 6 cts.; 
52 times, or 2,000 lines, 5 cts.; 156 times or 
3,500 lines 4% cts.; 312 times or 5.000 
lines, 4 cts. a line. Preferred position, 10 or 
25% extra. Classified, Ic. a word; per month, 
$1 per line. Reading notices, 25 cts. a line; 
pure reading, city news page, 30 cts. a line; 
telegraphic readers, inside page. 75 cts. a 
line; first page. $1; (tolls extra): business 
readers, grouped. 15 cts. a line. WEEKLY, 4 
cts. a line, flat. Business Readers 15 cts. a 
line. 



144 



NELSON CHESMAN & CO.'S RATE BOOK. 



MINNESOTA 



NEWS-TRIBUNE — Every morning includ- 
ing Sunday. Republican. Established 1870. 
Milie Bunnell, publisher. Subscription, $6; 
r.worn average circulation for three months 
ending July 1914, daily and Sunday, 23,204* 
net; 12 to 60 pages, 7 columns; length of 
columns, 20 in.; width. 2Vs in. Can use 
matrices. 

Advertising rates, daily or Sunday, agate, 7 
cts. a line; mail order, 4 cts. a line. 

See advertisement on page 442. 



OPPORTUNITIES — Monthly (10th). Min- 
ing and Industrial. Established 1908. John 
A. Monger, publisher. Subscription, ?2 ; 
claimed average circulation for year 1913, 
9,000; 24 pages, 3 columns; length of col- 
umns, 12 in.; width, 3 in. Can use matrices. 

Advertising rate, agate, 1.5 cts. a line; full 
page (672 lines), $134.40; 10, 20 and 30% 
discount on three, six or twelve insertions re- 
spectively. 



PAIVAEHTI — Every evening except Sun- 
day. Finnish-Inde]iendent. Established 1900. 
Finnish-American Publishing Company, pub- 
lishers. Subscription, $3.7.5; claimed- average 
circulation for year 1913, 6,000; 8 pages, 7 
columns; length of columns, 20 in.; width, 2'V4 
in. Can use matrices. 

Advertising rates, .50 cts. an inch. 



POSTEN — Every Friday. Swedish. Re- 
publican. Established 1886. Inter-State 
Swedish Publishing Co., publishers. Sub- 
scription, $1 ; claimed circulation for year 
1913, 17,950; 12 pages. 7 columns; length 
of columns, 20 in.; width 2% in. 

Advertising rates, 65 cts. an inch; in com- 
bination with SVENSKA AMERIKANSKA 
TRIBUNEN, Superior, Wis., $1 an inch. 



SIIRTOLAINEN — Every Friday. Finnish. 
Independent Republican. Established 1891. 
Finnish-American Publishing Co., publishers. 
Subscription, $2; claimed average circulation 
for year 1913, 12,600; 12 to 16 pages, 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. 

Advertising rates, 75 cts. an inch. 



SKANDINAV — Every Friday. Norwegian- 
Danish-Independent. Established 1887. Nel 
son & Simonson. publishers. Subscription, 
50 cts.; claimed average circulation for year 
1913, 6,200; 8 pages, 7 columns; length of 
columns, 21 in.; width, 2 H in. Can use 
matrices. Office, 301-2 Christie Building. 

Advertising rates, 30 cts. an inch; 600 in. 
on yearly contract, 25 cts.; 1,000 in., 20 
cts. an inch. Locals, 10 cts. a line. 



HIBBING — Population 8,832. 2 railroads. 

Industries confined to mining, lumbering 
and dairy farming. 



TRIBUNE — Every evening except Sunday. 
Independent Republican. Established 1890. 
Subscription, $4.80; sworn average circula- 



MINNESOTA 



tion for six months ending March 31, 1914, 
4,378* net paid; 4 to 10 pages, 7 columns; 
length of columns, 21% in.: width, 2Vi in. 
Can use matrices. 

Advertising rates, 20 cts. an inch; com- 
position, 5 cts. per inch extra. Reading no- 
tices, 10 cts. a line. 



MANE:AT0 — Population 10,365. Located 86 
Miles Southwest of St. Paul on Minnesoto 
River and four Railway Systems. Is the Me- 
tropolis of the Garden Spot of the Wesi, 
Principal industries are: Flour and knitting 
mills, stone quarres ; foundries; road grader, 
trip hammer, broom, incubator, candy, tent 
and awning, shirt and overall factories ; 
cement, traction engine and bottling works; 
lime kilns; creamery and creamery supplies. 
State Normal School is located here; also 
two Commercial Colleges, a Lutheran Ladies' 
Seminary and a Catholic Mothers' House 
and girls' boarding school. Annual value 
of the manufactured products, $5,000,- 
000.00. Bank clearings during 1913, $30,- 
000,000.00. 



FREE PRESS — Every evening except Sun- 
day. Republican. Established 1887. Sub- 
scription, $4.80; claimed average circulation 
for six months prior to April, 1914, 4.250 
net paid; 8 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 12*4 cts. an inch; ad- 
joining reading matter, 15 cts.; full position, 
17 cts. an inch. Composition, 8 cts an inch 
additional. Readers, 5 cts. a line. Classified. 
1 ct. per word. 



MINNEAPOLIS — Population 301,408. On 
Mississipni River. 10 major railroads em- 
bracing 26 lines with over 55,000 miles of 
trackage; four of these lines are trans- 
continental. Has immense water power and 
is the greatest cash wheat, flour and linseed 
oil market in the world. Lumber and ma 
chinery manufactures are of vast import- 
ance aside from other industries, which in- 
clude the manufacture of farm implements, 
bakery products, furniture, cooperage, sash, 
doors and knit goods. Has 70 graded and 6 
high schools. The State University is also 
located here, having an enrollment of 8,000; 
the campus covering 85 acres. Is the dis- 
tributing center of the Northwest having 
1,129 jobbing houses which shipped 225,- 
000 cars of merchandise in 1913. Annual 
value of manufactured products, $215,000,- 
000.00. Bank clearings during year 1913. 
$1,312,412,256.04. 

COMMERCIAL WEST — Every Saturday. 
Financial. Established 1901. Commercial 
West Co., publishers. Subscription, $5 ; 
claimed circulation for year 1913, 7,500; 52 
pages, 2 columns; length of columns. 11% 
in.; width, 3% in. Office. Globe Building. 

Advertising rates, $3 an inch; 4 in., $11; 
full page, $60; ^ or % pages, pro rata. Dis- 
count on 4, 13. 26, 52 or mors insertions. 



NELSON CHESlVrAN & CO.'S RATE BOOK. 



146 



MINNESOTA 



CROW BAR — Monthly (15th). Black- 
smith Trade. Established 1892. Crow Bar 
Publishing Co., publishers. Subscription, 50 
cts.; circulation — not given by publisher; 32 
pages, 3 columns; length of columns. 10 in.; 
width, 2% in. Office, 200 North Second 
Street. 

Advertising rates, $4 an inch; three months, 
$8; six months, $14; one year, $24; % page, 
one time, $8; V4. page, $12; V2 page, $22; 
one page, $40. 



FAMILIE JOURNAL ILLUSTRATED— 
Monthly. Norwegian-Danish. Literary. Es- 
tablished 1902. 0. Rasmussen Publishing 
Co., publishers. Subscription, 50 cts.; claimed 
average circulation for 1913, 12,500; 16 pages, 
4 columns; length of columns, 13 in.; width, 
2% in. Office, 720-724 South Fourth Street. 

Advertising rates, 98 cts. an inch per time. 



FANCY WORK MAGAZINE — Monthly 
Cist). Home and Fashions. Established 
1913. Periodical Publishing Company, pub- 
lishers. Subscription, $000 ; circulation — 
not given by publisher; 00 pages, 4 columns, 
length of columns, 14 in.; width, 2% in. Can 
use matrices. Forms close 20th of preceding 
month. Office, 608 First Avenue, North. 

Advertising rates, agate, $1 a line; full 
page, (784 lines), $630. Classified (minimum 
$1), 10 cts. per word. 



FARMERS' TRIBUNE — See Tribune. 



FARM IMPLEMENTS — Monthly (1st). 
Trade. Established 1887. Farm Implement 
Publishing Co., publishers. .Subscription, $1; 
claimed average circulation for year 1913, 
4,770; 60 pages, 4 cohimns; length of col- 
umns, 12 in.; width, 2% in. Cannot use 
matrices. Forms close 25th of preceding month. 

Advertising rates on application. 



FARM, STOCK AND HOME — Semi-month- 
ly, (1st and 15th). Agricultural. Estab- 
lished 1884. Farm, Stock and Home Co., 
publishers. Subscriptoin, 50 cts.; detailed 
average circulation for year 1913, 108,622* 
net paid; first six months 1914. 111,166*; 20 
to 60 pages, 4 columns; length of columns, 14 
in.; width, 2% in. Can use matrices. Forms 
close 5th and 20th of the month preceding 
publication. Office, 830 Hennepin Avenue. 

Advertising rates, agate, 50 cts. a line, flat; 
full page, $350. Reading notices, nonpareil, 
$1 a line; minion, $1.10 a line; brevier, 
$1.25 a line. Classified, 5 cts. per word. 

See advertisement on page 425. 



FOLKEBLADET — Everv Wednesday. Lu- 
theran-Norwegian. Established 1879. Folke- 
bladet Publishing Co., publishers. Subscrip- 
tion, $1; average circulation for year 1913, 
5,168; 8 pages, 6 columns length of columns. 
20 in.; width, 2% in. Office, 322 Cedar 
Avenue. 

Advertising rates, 35 cts. an inch; 4 times, 
30 cts.; 13 times, 25 cts. an inch; position. 



MINNESOTA 



20% extra. Reading notices, 5 cts. per count 

line. 

FREIE PRESSE HEROLD — Every Friday. 
German. Independent.  Established 1869. 
Minneapolis Freie Presse Herold Printing Co. 
(Inc.), publishers. Subscription, $2; claimed 
average circulation for year 1913, 12,649; 
12 pages, 7 columns; length of columns, 20 
in.; width, 2% in. Office, 207 6th St., South. 

Advertising rates, 50 cts., flat, an inch. 
Classified, Ic. per word. 



GAA PAA — Every Saturdcy. Norwegian 
Danish. Socialist. Established 1903. E. L. 
Menghoel and A. O. Devoid, editors and pub- 
lishers. Subscription, $1 ; circulation — not 
given by publisher; 4 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. Office, 1304 Washington Avenue, 
South. 

Advertising rates on application. 



.JACOBS & COMPANY — See advertisement 
on pages 502, 503, 504, 505 and 506. 



JOURNAL — Everv evening except Sunday, 
and SUNDAY MORNING. Independent Re- 
publican. Established 1878. Journal^ Print- 
ing Co., proprietors. Subscription, daily and 
Sunday, $6; sworn average circulation for 
six months prior to April 1914, daily, 83.170* 
net paid; Sunday. 85,447* net paid; 16 to 36 
pages; Sunday, 72 to 112 pages, 7 columns; 
length of cohimns. 21 in.: width, 2Vn in. Can 
use matrices. Office, 47-49 Fourth Street South. 

Advertising rates, daily or Sunday, 14 cts. 
a line; on yearly contract. 6 times 13 cts.; 13 
times, 12 cts.; 26 times, 11% cts.: 52 times 
11 cts.; 104 times, 10 1^ cts.; 156 times, 10 
cts.; 312 times, 9V2 cts. a line; 1000 lines, 
12% cts.; 2000 lines, 12 cts.: 3000 lines, 
11% cts.; 5000 lines, 11 cts.; 7000 lines, 10^/2 
cts.; 10,000 lines, 10 cts.; 70,000 lines, 9% 
cts.; 140,000 lines, QM cts. a line. Preferred 
position, 20, 33% or 100% extra. Special rate 
of 11 cts. a line each insertion for schools, 
colleges, resorts, hotels, books and periodicals 
and automobiles: on automobile page, 5,000 
lines of automobile advertising, within one 
year, 10 cts. a line. Double column advertise- 
ments must be at least 14 lines deep; triple 
column, 42 lines; 4 columns, 56 lines deep. 
Pure reading notices (run of news matter), 60 
and 75 cts. per agate line, with discount for 
space. Classified, 8 cts. a line, (minimum 
charge, 24 cts.). 



KEITH'S MAGAZINE — Monthly. Build- 
ing. Established 1889. M. L. Keith, pub- 
lisher. Subscription, $2 ; claimed circulation 
for year ending April, 1914. 15,000; 72 to 
100 pages, 2 columns; length of columns, 
8 in.; width, 2 5^ in. Forms close first of each 
month preceding publication. Office, Mc- 
Knight Bldg. 

Advertising rates (minimum space one in.), 
7 cts. a line; full page, $90; V4 and % pages, 
pro rata; % page, $12.50. 5% discount for 
six insertions within one year, on % page, or 
more; 10% for 12 insertions. 



146 



NELSON CHESMAN & CO.'S RATE BOOK. 



MINNESOTA 



KVINDENS MAGASIN — Monthly (18th). 
Norwegian - Danish. Women. Established 
1905. Subscription, 75 cts. ; circulation — 
not given by publisher; 32 to 40 pages, 4 
columns; length of columns, 12 V^ in.; width, 
2Va in. Forms close 20th preceding month. 
Office, 406 Fifth Avenue, South. 

Advertising rates, agate, 12 V& cts. a line; 
special position, 15 cts. a line. Reading no- 
tices, $2.50 per inch. 



MASONIC OBSERVER — Every Saturday. 
Masonic. Established 1899. C. D. Spragup. 
publisher. Subscription, $1; claimed average 
circulation for year 1913, 5,000: 8 pages, 4 
columns; length of columns, 15 in.; width, 
2 1/4 in. Office, Masonic Temple. 

Advertising rates, $1.50 an inch; with a 
discount of 25% on three months contract. 
Preferred position, 15% extra. Reading no- 
tices, 20 cts. a line. 

See advertisement on page 494. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1903. Daily News 
Co., publishers. Subscription, $3 ; sworn 
detailed average circulation for year ending 
June, 1914, 53,054*; six months ending June 
30, 1914, 57,892* net paid: ID to 24 |)ages, 
8 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 7 cts. a line; posi- 
tion, 8 cts. a line, flat. Reading notices, 50 
cts. a count line. Business notices, 30 cts. a 
count line; classified, Ic. per word; by the 
month, $1.25 a line. 



NORDISKA HEM— Monthly. Swedish. 
Literary. Established 1907. Northern Home 
Publishing Co., publishers. Subscription, 50 
cts.; claimed minimum circulation for 1913, 
8,000; 40 pages, 2 columns; length of col- 
umns, 9 in.; width, 3 in. Office, 1404 Wash- 
ington Avenue. 

Advertising rates, nonpareil, 9 cts. a line; 
$1 an inch. Position, 10% extra. Reading 



MINNESOTA 



LABOR REVIEW — Every Friday. Labor. 
Established 1907. Thomas J. Hamlin, pub- 
lisher. Subscription, 50 cts.; claimed aver- 
age circulation for year 1913, 6,200; 4 jjages. 
7 columns; length of columns, 21% in.: width. 
2% in. Office, 67 South Fourth Street. 

Advertising rates, 50 cts. an inch. 



LUTHERANEREN — Every Wednesday. 
Norwegian. Lutheran. Established 1895. 
Aug.sburg Publishing House, publishers. Sub- 
scription, $1.25: claimed average circulation 
for year 1913, 19,383: 32 pages, 3 columns: 
length of columns, 10 in.; width, 2% in. Of- 
fice, 425-429 South 4th Street. 

Advertising rates, agate, 7 cts. a line; read- 
ing notices, 20 cts. a line. 



notices 20 cts. a line. Discount on 6 and 12 
months. 



NORTHWESTERN AGRICULTURIST — 
Every Saturday. Agricultural. Established 
1886. P. V. Collins Publishing Co., pub- 
lishers. P. V. Collins, manager. Guaranteed 
average circulation for year 1914-5, 125,000; 
16 to 52 pages, 4 columns; length of columns, 
13% in.; width, 2% in. Forms close Friday 
preceding. Office, 511-525 Seventh Street, 
South. 

Advertising rates, agate, 50 cts. a line, flat; 
full page, $374. Live stock rate, $7 an inch, 
flat. Reading matter, brevier, solid, $1.50 a 
line; leaded, $2 a line; ]ireferred positions 
extra. 



NORTHWEST FARMSTEAD — Every Sat- 
urday. Agricultural. Established 1911. 
Orange Judd Co., publishers. Subscription, 
$1 ; sworn detailed average circulation for 
year 1913, 106,364*; 24 to 32 pages. 4 col- 
umns; length of columns, 13 11/14 in.; width, 
2% in. Forms close Monday preceding. Can 
use matrices. Office, Oneida Building. 

Advertising rates, agate, 45 cts. a line; pre- 
ferred position, 15 and 25% extra. Reading 
notices, 90 cts. a line. For combination rate 
with American Agriculturist, New York ; 
Orange Judd Farmer, Chicago; Southern 
Farming, Atlanta, Ga. and N. England Home- 
stead, Springfield, Mass., see N. Y. City Amer- 
ican Agriculturist. 

OSTEOPATHIC WORLD — Monthly Medical. 
Established 1896. William R. Dobbyn & Sons, 
publishers. Subscription, $1 ; circulation — 
not given by publisher; 64 to 80 pages, 2 
columns; length of columns, 7 in.; width, 2^ 
in. Office. Edison Building. 

Advertising rates, $2.50 an inch. 



SCHOOL EDUCATION — Monthly, except 
July and August. Established 1882. School 
Education Co., publishers. Subscription, 
$1.25; claimed average circulation for 1913, 
13,000; 52 to 68 pages, 3 columns; length 
of columns, 10 in.; width, 2V» in. Forms 
close 26th preceding month. Office, 331 14th 
Avenue, S. E. 

Advertising rates, $2 an inch ; full page, 
$45. Discounts of 10, 15 or 20% on 3, 5 or 
10 months' contracts. Readers, 20 cts. a line. 



SKANDINAVISKA GOOD TEMPLAREN 
— Montlily (1st). Scandinavian. Fraternal. 
Established 1900. A. M. Wold, editor and 
publisher. Subscription, 40 cts.; claimed aver- 
age circulation for year 1913, 12,000; 8 pages, 
4 columns; length of columns. 17 in.; width, 
3 in. Can use matrices. Office, 2417 14th 
-Avenue, South. Forms close 8th. 

Advertising rates, $1 an inch, with dis- 
count of 10 or 25% on 6 or 12 insertions. 
Special position, 10% extra. Reading no- 
tices, 20 cts. per line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



147 



MINNESOTA 



SKORDEMANNEN — Semi-Monthly. Swed- 
ish. Agricultural. Established 1888. Skor- 
demannen Publishing Co., publishers. Sub- 
scription, 75 cts. ; circulation — not given by 
publisher; 20 pages, 4 columns; length of 
columns, 13 in.: width, 2% in. Can use mat- 
rices. Forms close 10th and 25th of the 
month. Office, 2625 Chicago Avenue. 

Advertising rates, agate, 13 cts. a line. 
Discounts, 6 times, 5%; 12 times, 15%; 24 
times, 25%. 

SVENSKA AMERIKANSKA POSTEN — 
Every Wednesday. Swedish. Independent. 
Established 1883. Swan J. Turnblad, pub- 
lisher. Subscription, $1 ; claimed average 
circulation for year 1913, 54.T.il : 16 to 24 
pages, 7 columns; length of columns, 21 in.; 
width, 21/8 in. Office, 207 South 6th Street. 

Advertising rates, agate, 15 cts. a line, 
flat. Special position, 10% extra. 



SVENSKA rOLKETS TIDNING — Every 
Wednesday. Swedish. Indei/endent. Estab- 
lished 1881. Andrew G. Johnson, publisher. 
Subscription, $1; claimed average circulation 
for year 1913, 40,209: 12 to 20 pages, 8 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Office, Daily News 
Building. 

Advertising rates, agate, 15 cts. a line; 
three months, 12 cts.; six months, 10 cts; one 
year, 9 cts. a line. Preferred position, 25% 
extra. Reading notices, 40 cts. a line. 



SVENSKA ROMAN BLADET — Every Sat- 
urday. Swedish. Family. Established 1888. 
C. E. Peterson, publisher. Subscription, 
$1.50; claimed average circulation for year 
1913, 22,000; 16 pages, 5 columns; length of 
columns, 14 in.; width, 21^, in. Office, 404 — 
8th Ave., South. 

Advertising rates, 7 cts. a line; 2,000 lines, 
6 cts.; 5,000 lines or more, 5 cts. a line. 
Reading notices, brevier, 15 cts. a line. Clas- 
sified, 7 cts. a line. flat. 



TIDENDE — Every evening except Satur- 
day and Sunday, SUNDAY MORNING, and 
WEEKLY, Thursdays. Norwegian-Danish. 
Established 1851. T. Guldbrandsen Publish- 
ing Co., publishers. Subscription, daily and 
Sunday, $3.; sworn average circulation for 
year ending March 1914, daily, 7,010*; Sun- 
day, 7,177*; weekly, first six months 1914, 
34,780*; daily, 4 to 10 pages; Sunday and 
weekly, 10 and 16 jiages, 7 columns; length 
of columns, 21 in.; width, 2^4 in. Can use 
matrices. Office, 307-9 Sixth Street S. 

Advertising rates, daily, or Sunday, 50 cts. 
an inch; 500 in. within one year. 45 cts. an 
inch; 1,000 in., 40 cts.; 2,500 in. or more, 
35 cts. an inch. Reading notices, 15 cts. a 
line, with discount on 500 lines and over. 
Classified, 5 cts. a line. Weekly, agate, per 
line, 1 to 13 times, 10 cts.; 14 to 26 times, 
914 cts.; 27 to 52 times. 9 cts. Pref^erred 
position, 25% extra. Reading notices, in 
weekly, 40 cts. a line, with discount on 250 
lines and over. 



MINNESOTA 



TRIBUNE — Every morning and every even- 
ing except Sunday, SUNDAY TRIBUNE, and 
FARMERS' TRIBUNE, twice a week, Tues- 
days and Fridays. Republican. W. J. Mur- 
phy, editor and publisher. Subscription, 
morning or evening, $4; Sunday, $2; Farm- 
ers' Tribune, $1; sworn average circulation 
for year 1913, daily morning and evening, 
98,688* net; Sunday, 147,771* net: Farmers' 
Tribune, 18.435* net paid; daily and Farmers' 
Tribune, 8 to 20 pages; Sunday, 60 pages, 7 
columns; length of columns, 22 in.; width, 2% 
in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
14 cts. a line; 13 times or 1,000 lines, within 
one year, 13 cts.; 26 times, or 2,000 lines, 
121/2 cts.; 52 times, or 3,000 lines, 12 cts.; 
78 times, or 5,000 lines, 11% cts.; 104 times, 
or 7.000 lines, 11 cts.; 156 times, or 10,000 
lines, 101/^ cts.: 312 times, or 15,000 lines, 
10 cts. a line. Automobile advertising, on 
automobile pages, 11% cts. a line; 5,000 
lines, 10 cts. a line. Position, next to reading 
3 cts. ; or full position, 5 cts. a line extraf 
Publishers, resorts, hotels and schools. 12 
cts. a line. Classified, 10 cts. a line. Tele- 
graphic readers, $2 a line. Pure readers, 
other than first, second, editorial or city 
pages, 50 cts. a line; special pages, 75 cts. 
a line; with discount on 250 lines and over. 
Farmers' Tribune, displayed, covering one 
week (two insertions) 20 cts. a line. Pre- 
ferred position, next to reading, 3 cts. ; or full 
position, 5 cts. a line extra. 



TWIN CITY COMMERCIAL BULLETIN 
— Every Saturday. General Merchandise. 
Established 1882. Commercial Bulletin Co., 
publishers. Subscription, $2; claimed cir- 
culation for year 1913, 5,000; 40 to 84 pages, 
3 columns: length of columns, 11 in.; width, 
2% in. Office, Boston Block. 

Advertising rates, iV page, one time, $4.12; 
Va page, $7.75; 14 page, $14.50: Vz page, 
$27; one page, $50. Further rates on applica- 
tion. 



UGEBLADET — Every Thursday. Norwe- 
gian-Danish. Republican. Established 1881. 
C. Rasmussen Publishing Co., publishers. 
Subscription, $1 ; claimed average circulation 
for year 1913, 10.000; 8 pages, 7 columns; 
length of columns, 20% in.; width, 2% in. 
Office, 720-724 South Fourth Street. 

Advertising rates, 40 cts. an inch, per time. 

UNGDOMMENS VEN — Semi-Monthly (1st 
and 15th). Norwegian. American Family. 
Established 1890. K. 0. Holter Publishing 
Co., publishers. _ Subscription, $1; claimed 
average circulation for nine months ending 
May 31, 1914, 15.000; 32 pages, 3 columns: 
length of columns, 9% in.; width, 2% in. 
Forms close 15 days in advance. Office, 416 
8th Avenue. South. 

Advertising rates, agate, 6 cts. a line; 4th 
page cover, 7 cts. a line. 



VECKOBLADET — Every Tuesday. Swed- 
ish — General News. Established 1884. Minne- 
apolis Veckoblad Publishing Co. (Inc.), pub- 



148 



NELSON CHESMAN & CO.'S RATE BOOK. 



MINNESOTA 



Ushers. Subscription, $1.50; claimed circula- 
tion for year 1913, 18,957 net paid; 8 to 12 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. Office, News 
Building. 

Advertising rates, agate, 8 cts. a lin«. 
Reading notices, 20 cts. a line. 

WESTERN-AMERICAN — Every Saturday. 
Swedish — American (in English). Independ- 
ent. Established 1904. The "Western American 
Publishing Co., publishers. Subscription, $1.; 
claimed average circulation for 1913, 9,916; 8 
pages, 6 columns; length of columns, 19 >^ in.; 
width, 21^ in. Office, 416 Phoenix Bldg., So. 
Sixth Street. 

Advertising rates, 70 cts. an inch. 



WESTERN ARCHITECT — Monthly (let). 
Architectural. Established 1901. Edward A. 
Purdy, publisher. Subscription, $5; sworn 
average circulation for year 1913, 5,044*; 64 
pages, 2 columns; length of columns, 10 in.; 
width, 3V2 in. Cannot use matrices. Forms 
close 15th of month preceding. Office, 735 
Palace Building. 

Advertising rates, full page, $33; % pa^e, 
$31; Vi page, $17; Vs page, $10 with dis- 
counts on six or twelve months contract. 



MINNESOTA 



WOMAN'S HOME WEEKLY — Every Sat- 
uhday. Woman's Interests — Mail order. Es- 
tablished 1911. Woman's Home Weekly Co., 
publishers. Subscription, 25 cts.; sworn aver- 
age circulation for nine months ending April, 
1914, 72,276* net paid; 6 to 8 pages, 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Forms close Wednes- 
day. Office, 601-605 Second Avenue, South. 

Advertising rates, agate, 25 cts. a line; 
preferred position, 30 cts. a line. Reading 
notices, 50 cts. a count line. Classified (6 
words), 20 cts. a line. "Clover Leaf Combina- 
tion," comprising Minneapolis "Woman's 
Home Weekly"; St. Paul, "American Home 
Weekly"; "Rural Weekly" and Omaha, 
"Rural Weekly" with a combined average cir- 
culation exceeding 565,000, display, $1 a 
line, flat. Readers, $2.10 a line, flat. 



NEW YORK MILLS — Population 474. On 
Northern Pacific Ry. Farming section; 
shipping of wool, wood and farm products 
generally. 

UUSI KOTIMAA — Everjr Thursday. Fin- 
nish. Republican. Established 1881. Ny- 
lund Brothers, publishers. Subscription, 
$1.50; circulation — not given by publisher; 
8 pages, 7 columns; length of columns, 21 
in.; width, 2% in. 

Advertising rates on application. 



NORTHFIELD — Population 3,265. 3 rail- 
roads and electric suburban line. In 
center of excellent agricultural section. 
Has flour mill, elevators, foundry and nia- 
chine shop, knitting and furnace factories 
»nd a condensory. 



NORTHWEST DAIRYMAN — Monthly 
(15th). Dairy. Established 1906. Dairy- 
man Publishing Co., publishers. Subscrip- 
tion, 50 cts.; detailed average circulation for 
year ending May, 1914, 6,995* net paid; 24 
to 32 pages, 3 columns; length of columns, 12 
in.; width. 2^/8 in. Forms close 1st. 

Advertising rates, $1.40 an inch, flat. 



ST. CLOUD — Population 10,600. On Missis- 
sippi River and 2 railroads. Has excellent 
water power and extensive granite quar- 
ries. Center of live stock, farm and lum- 
ber district; manufactures include wagons, 
lumber and flour; also has railroad shops. 
State Normal School, State Reformatory 
located here. Annual value of manufactured 
products, $2,000,000.00. Bank clearings 
during 1913, $6,000,000.00. 



NORDSTERN — Every Thursday. German. 
Democratic. Established 1874. Nordstern 
Publishing Co., publishers. Subscription, $2; 
claimed circulation for year 1913, 9,600; 16 
to 24 pages, 6 columns; length of columns, 20 
in.; width, 2% in. 

Advertising rates, 25 cts. an inch; 100 
in. or more, within one year, 20 cts. an inch. 

ST. PAUL — Population 214,744. (including 
So. St. Paul, West St. Paul, etc., 260,000; 
Head of Mississippi River. Gateway of 
Northwest. 10 railroads; general offices of 
three. Handles live stock most extensively; 
quarries of limestone in near vicinity. A 
most important distributing center. Indus- 
tries include the manufacture of fur goods, 
shoes, drug preparations, printing, machin- 
ery gasoline engines, furniture and refrig- 
erators ; also has a number of railroad shops. 
Seat of Hamline University, Macalester 
College. State Agricultural College. Annual 
State Fair, etc. Annual value of manufac- 
tured products, estimated $100,000,000.00. 
Bank clearings during the year 1913, $530, 
515,562.00. 



AGRICULTURAL MAGAZINE — S e m i- 
Monthly (1st and 15th). Magazine Section 
of 120 Minnesota Weekly Newspapers. Agri- 
cultural. Established 1912. The Agricultural 
Magazine Co., publishers; claimed average 
circulation for 1913, 110,000: 20 pages. 4 
columns; length of columns, 14 in.; width. 
2^^ in. Cannot use matrices. Forms close 
10 days in advance. Office, St. Anthony Park. 

Advertising rates, agate, 40 cts. s line, 
with discount of 10% on 1,000 lines or more. 
Classified, 5 cts. a word. 

AMERICAN HOME WEEKLY — Every Sat- 
urday. Literary and Family. Established 
1912. L. v. Ashbaugh, publisher. Subscrip- 
tion, 25 cts.; sworn detailed average circula- 
tion for first six months 1914. 122,295* net 
paid; 8 pages, 7 columns; length of columns, 
211/4 in.; width, 2% in. Can use matrices. 

Advertising rates, 30 cts. a line; in position, 
35 cts. a line, flat. Reading notices, 50 eta. 



NELSON CHESMAN & CO.'S RATE BOOK. 



149 



MINNESOTA 



a count line. Classified, 20 cts. a line. For 
"Clover Leaf Combination," see "Woman's 
Home Weekly." 



A. O. U. W. GUIDE — Every Thursday. 
Fraternal. Established 1882. David Rama- 
ley, publisher. Subscription, 50 cts.; claimed 
average circulation for year 1913, 14,000; 
4 pages, 6 columns; length of columns, 19% 
in.; width, 2% in. Office, 141 East Fifth 
Street. 

Advertising rates, nonpareil, 5 cts. a line; 
60 cts. an inch. 



COURANT — Monthly, except July and Au- 
gust. Club ■women. Established 1898. 
Courant Publishing and Printing Co., pub- 
lishers. Subscription, $1 ; claimed average 
circulation for year 1913, 50,000; 24 pages, 
3 columns; length of columns, 10 in.; width, 
3 in. Forms close .24th of month. 

Advertising rates, agate, 16 cts. a 
$2.25 an inch. 



line; 



CUPID'S COLUMNS — Bi-Monthly. Mat- 
rimonial. Established 1892. Henry Jahn, 
publisher. Subscription, 50 cts.; claimed 
average circulation for year 1913, 50,000; 
16 pages, 4 columns; length of columns, 13% 
in.; width, 2% in. Forms close 25th preced- 
ing month. Office, 946 East 4th Street. 

Advertising rates, 20 cts. a line. 



DEUTSCHE PARMER (Der) — Semi- 
monthly (1st and 15th). German. Agri- 
cultural. Established 1910. Volkzeitung 
Printing and Publishing Co., publishers. Sub- 
scription, $1.; detailed and proven average 
circulation for six months ending April, 1914, 
47,654*; 4 columns to page; length of col- 
umns, 14 in.; width, 2% in. Forms close 10th 
and 25th preceding month. Office, 158-160 
Third Street. 

Advertising rates, agate, 15 cts. a line; 
full page, $117.60. 



DISPATCH — Every evening except Sun- 
day, PIONEER PRESS, every morning includ- 
ing SUNDAY, and FARMERS' DISPATCH, 
Tuesday and Friday. Independent. Estab- 
lished Dispatch, 1868. Pioneer Press, 1849. 
George Thompson, publisher. Subscription, 
daily. Pioneer or Dispatch, $3 ; either daily 
with Sunday, $4.80 ; Sunday Pioneer Press, 
$2; Farmers' Dispatch, 50 cts.; sworn aver- 
age circulation, Dispatch for six months prior 
to April, 1914, 69,658* net paid; Pioneer 
Press, 51,661* net paid; Sunday, 65,896*; 
Farmers' Dispatch, 211,464*; Dispatch, 12 to 
36; Pioneer Press, 8 to 16 and Farmers' Dis- 
patch, 8 pages; all editions, 7 columns; length 
of columns, 21 14 in; width, 2% in. Can use 
matrices. 

Advertising rates, agate, morning and even- 
ing combined, 16 cts. a line; 1,000 lines 



MINNESOTA 



within one year or 13 times, 15 cts. a line; 
3,000 lines or 26 times, 141/2 cts.; 5,000 lineg 
or 52 times, 14 cts.; 7,500 lines or 104 times, 
ISVz cts.; 10,000 lines, or more, 13 cts. a 
line; 14 lines, 312 times, 13 cts. a line, per 
time. Sunday, 10 cts. a line, flat. Preferred 
position 20 and 33Vs% extra. Business read- 
ing notices, daily (both editions), or Sun- 
day, 50 cts. a line (2 lines minimum space). 
Classified, both editions, except Saturday 
evening and Sunday morning, 13 cts. a line 
(minimum space, 3 lines). Sunday, classified, 
12 cts. a line. Farmers' Dispatch, display, 
agate, 40 cts. a line. Classified rates on ap- 
plication. Business reading notices, $1 a line. 

PARMER — Every Saturday. Agricultural. 
Established 1882. Webb Publishing Co., pub- 
lishers. Subscription, 75 cts.; sworn mini- 
mum circulation for year ending April, 1914, 
143,288*; 24 to 64 pages, 4 columns; length 
of columns, 14 in.; width, 2% in. Forms 
close one week in advance. Ofi5ce, 10th Street, 
between Cedar and Minnesota Streets. 

Advertising rates, 60 cts. a line; 1,000 
lines, 55 cts.; 2,000 lines or more, 50 cts. a 
line. Special position, 20% extra. Reading 
notices, 85 cts. a line nonpareil; $1.10 a line 
brevier. (Minimum, 3 lines). Classified, 9 
cts. a word. 



FARMER IM WESTEN— See Wanderer. 



FARMERS' DISPATCH — See Dispatch. 



FARMER'S WIFE — Monthly. Agricultural. 
Established 1897. Webb Publishing Co., pub- 
lishers. Subscription, 25 cts.; sworn average 
circulation for year ending March, 1914. 
722,241*; 24 to 40 pages, 4 columns; length 
of columns, 14 in.; width, 2% in. Forms close 
18th preceding month. Office, 10th Street be- 
tween Cedar and Minnesota Streets. 

Advertising rates, agate, $3 a line; one 
page (784 lines), $2,000. Reading notices, 
$4.50 a line. 



MINNESOTA STATS TIDNINQ — Brery 
Wednesday. Swedish. Republican. Established 
1877. Minnesota Stats Tidning (Inc.), pub- 
lishers. Subscription, $1 ; sworn average cir- 
culation last six months, 1914, 12,150; 10 to 
16 pages, 7 columns, length of columns. 21 
in.; width, 2% in. Can use matrices. Office, 
Cor. Third and .Jpckson Streets. 

Advertising rates, one time, 85 cts. per 
inch; four times, 80 cts.; 13 times, 75 cts.; 
26 times, 70 cts.; 39 times, 65 cts.; 52 times, 
60 cts. per inch, per time. Preferred position, 
25% extra. Reading notices, 20 cts. a line, 
with discounts for 250 lines and over. 



MINNESOTA UNION ADVOCATE — Every 
Friday. Labor. Established 1897. Cornelius 
Guiney, publisher. Subscription, $1 ; claimed 
circulation for year 1913, 8,640, 8 pages, 6 



We do not sell — we serve, 
continued Good-will. 



We must serve to deserve your confidence and 



ISO 



NELSON CHESMAN & CO.'S RATE BOOK. 



MINNESOTA 



columns; length of columns, 19% 'H- ; width, 
2% in. Can use matrices. Office, 141 East 
Fifth Street. 

Advertising rates, 50 cts. an inch; 3 or 
more insertions, 40 cts. an inch. Reading 
notices, 10 cts. a line. 



NATIONAL REPORTER SYSTEM^Veek- 
ly. Legal. Is issued for various sections of 
the country, as follows : Atlantic Reporter, 
Federal Reporter, New York Supplement, 
Northeastern Reporter, Northwestern Reporter, 
Pacific Reporter, Southeastern Reporter, 
Southern Reporter and Southwestern Re- 
porter; also Supreme Court Reporter, pub- 
lished semi-monthly for nine months in the 
year. 24 to 300 pages, 2 columns; length of 
columns, 8 in.; width. 2^^ in. Subscription, 
$45; (single sections, $2, $5 and $10). Es- 
tablished 1879. West Publishing Co., pub- 
lishers. Combined claimed average circula- 
tion, for year 1913, 43,0(36 copies each week. 
Type page, 5x8 in. Can use matrices. Office, 50 
West Third Street. 

Advertising rates for the ten publications, 
1 inch, one week, $3; four weeks, $12; three 
months, $35; six months, $60; one year, 
$100. Individual rates on application. 



NEWS — Every evening except Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished 1900. The Daily News Publishing Co., 
publishers. Subscription, $3.50; sworn de- 
tailed average circulation for first six months 
1914, 70,943*; 10 to 32 pages, 7 columns: 
length of columns, 21^4 in.; width, 2% in. 
can use matrices. 

Advertising rates, daily or Sunday, agate, 
9 cts. a line, flat. Preferred position, 10 cts. 
a line. Business locals, 50 cts. a count line. 
Classified, Ic. per word; $1.50 a line per 
month. 



NORTHWESTERN CHRONICLE — Every 
Friday. Roman Catholic. Established 1866. 
Northwestern Chronicle Publishing Co., pub- 
Hhshers. Subscription, $2 ; claimed average 
circulation for six months ending May 31. 
1914, 10,164; 8 pages, 7 columns; length of 
columns, 21 V^ in.; width, 2% in. Can use 
matrices. Forms close Tuesdays preceding. 

Advertising rates, agate, one inch, one time, 
$1; one month, $3.25; three months, $8.50; 
six months, $14.40; one year, $20.40. Posi- 
tion, % extra. Open space within one year, 
100 in., 3714 cts. an inch; 250 in., 35 cts.; 
500 in., 30 cts. an inch. Reading notices, 25 
cts. a line. 



ODD FELLOWS' REVIEW — Monthly. Odd 
Fellowship. Established 1885. Winn Powers, 
publisher. Subscription, $1 ; claimed circula- 
tion for year 1913, 23.500; 20 pages, 4 col- 
umns; length of columns, 12 in.; width, 2Vt 
in. Forms close 20th of preceding month. 
Office, Pittsburg Building. 

Advertising rates, $2 per inch per month. 



MINNESOTA 



POULTRY HERALD — Monthly. Poultrv. 

Established 1888. Harold A. Nourse puJs- 
lisher. Subscription, 50 cts. ; claimed aver- 
age circulation for year ending April, 1914, 
20,000; 32 to 60 pages. 3 columns; length of 
columns, 10 in.; -width, 2% in. Forms close 
18th jjreceding month. Office, Pittsburg Bldg. 
Advertising rates, agate, 25 cts. a line; 12 
consecutive insertions, 14 lines or more, 20 
cts._ a line; 1680 lines, or more, in 12 conse- 
cutive insertions (minimum, 14 lines), 15 
cts. a line; 2,520 or more lines, 12 cts. a line; 
5,040 or more lines, 10 cts. a line. 



RURAL WEEKLY — Everv Wednesday. 
Agricultural. Mail order. Established 1904. 
Subscription, 25 cts.; sworn average circula- 
tion for six months ending June, 1914, 288,- 
961; 8 to 20 pages, 7 columns; length of 
columns, 21 14 in.; width, 2% in. Office, 
92-94-96 East Fourth Street. 

Advertising rates, agate, 50 cts. a line; in 
position. 55 cts. a line, flat. Reading notices, 
$1 a count line. Classified, 40 cts. a line. For 
"Clover Leaf Combination," see "Woman's 
Home Weekly" Minneapolis. 



SVENSK FAMILJ-JOURNAL — See Min- 
neapolis. 

TIDENDE — Every Friday. Norwegian-Dan- 
ish. Independent. Established 1889. C. Ras- 
rnussen Publishing Co., publishers. Subscrip- 
tion, $1 ; circulation for year 1913, average, 
5,000; 8 pages, 7 columns; length of col- 
umns, 201/^ in.; width, 2% in. Office, Court 
Block. 

Advertising rates, 30 cts. an inch. 



VOLKSZEITUNG- — Every evening except 
Sunday. AVEEKLY VOLKSZEITUNG, Thurs- 
days. German. Established 1855. Volkszei- 
tung Printing and Publishing Co., publishers. 
Subscription, daily, $5 ; weekly, $2 ; sworn 
average circulation, daily, for 1913, 14,587; 
weekly, 16,087; daily, 8 to 16 pages; weekly, 
16 pages, 7 columns; length of columns, 21^4 
in.; width, 2l^ in. Can use matrices. Office, 
Third and Jackson Street. ^ 

Advertising rates, daily, a^ate, 3 cts. a line.  
Classified, Ic. a word (minimum charge, 20  
cts.). Weekly, agate, 4 cts. a line. Classified. 
Ic. per word. Reading notices in daily, 12 
cts. a line; weekly, 15 cts. a line. 



PIONEER PRESS— See Dispatch. 



WANDERER — Agricultural Supplement, 
DER FARMER IM WESTEN. Every Thurs- 
day. German. Roman Catholic. Established 
1867. Wanderer Printing Co., publishers. 
Subscription, $2; claimed average circulation 
for year 1913. 11.500; 12 pages, 7 columns; 
length of columns, 21 V^ in. (agricultural sup- 
plement, 8 pages, 4 columns; length of col- 
umns, 131/4 in); width, ZVa in. Office, 321-3 
Minnesota Street. 

.-Vdvertising rates, $1 an inch; 10 in., 90 
cts.; 50 in. ,80 cts.; 100 in., 70 cts.; 500 in., 
60 cts. an inch. Reading notices, 25 cts. a 
line, with discount on 100 lines and over. 
Classified, 2 cts. a word; l^^ cts. a word on 
4 or more insertions. 



NELSON CHESMAN & CO.'S RATE BOOK. 



151 



MINNESOTA 



STILLWATEE — Population 10,198. On St. 
Croix River. 3 railroads. Center of fine 
farming community, with large shipping 
trade in Pine Lumber. Manufactures in- 
clude flour and lumber mills, shoe, clothing, 
box and tractor engine factories and boat 
works. Minn. State Prison located here. 



MINNESOTA 



HERMANN'S SOHN — Semi-monthly. 1st 
and 3rd Monday. German. Sons of Herm. Es- 
tablished 1891. F. C. Neumeier, editor and 
publisher. Subscription, 50 cts. ; claimed aver- 
age circulation for year 1913, 5,800; 8 pages, 
7 columns; length of columns, 20 in.; width, 
2 Ye in. 

Advertising rates, 25 cts. an inch. 



WINONA — Population 18,582. Fourth 

largest city in Minnesota. On the west 
bank of Mississippi River and 5 distinct 
trunk lines of railroads. The surrounding 
country is very fertile. Extensive industry, 
including sash and door, barrel, boot and 
shoe, flax fibre, malt, shirt, glove, stock 
food, soap, patent medicines, sleigh, wagon, 
carriage factories, flour mills, breweries and 
machine shops, and foundries. State Nor- 
mal School and Catholic Seminary for girls, 
and Catholic College for boys, are located 
here. Annual value of manufactured prod- 
ucts $17,000,000.00. Bank deposits during 
1913, $8,900,000.00. 



INDEPENDENT — Every morning except 
Monday. Democratic. Established 1898. In- 
dependent Publishing Co. (Inc.), publishers. 
Subscription, $5.20; sworn average circula- 
tion for year ending March, 1914, 4,089* ; 8 
pages, 7 columns; length of columns, 21% 
in.; width 2% in. Can use matrices. 

Advertising rates, 12 cts. an inch. Com- 
position, 5c. an inch addition. Preferred 



position, 10 or 20% extra. Locals, 10 cts. 
a line. Classified, Ic. per word. 



NATIONAL FARMER — Fortnightly. Tues- 
davs. German. Agriculturnl. Established 1902. 
National Farmer Publishing Co., publishers. 
Subscription, 50 cts.; det billed average circu- 
lation for year 1913. 50,724*; 16 pages. 4 col- 
umns; length of columns, 14 in.-; width, 2% 
in. Can use matrices. Forms close Friday 
preceding. 

Advertising rates, agate. 15 cts. a line; full 
page (784 lines), $117. CO; V2 or V* page, 
pro rata. Position, 25 ^Ji extra. Classified, 
4 cts. a word; pure readi; g, 30 cts. a line. 



REPUBLICAN-HERALn — Every evening 
except Sunday. Independ nt Republican. Es- 
tablished 1855. The Republican and Herald 
Publishing Co., publishers. Subscription, $5; 
sworn average circulation for year ending 
April, 1914, 4,202*; 8 to 16 pages, 7 col- 
umns; length of columns, 20% in,; width, 
2% in. Can use matrices. 

Advertising rates, 21 cts. an inch; on year- 
ly contracts, 50 in., 17 V2 cts.; 100 in. or 
more, 14 cts. an inch._ Special positions, 10 
or 20% extra. Reading notices, 10 cts. a 
line; telegraphic readers, 25 cts. per line. 
Classified, Ic per word. 



WESTLICHER HEROLD (Der) — Every 
Tuesday. German. Independent. Established 
as semi-weekly, 1881. Westlicher Herold Pub- 
lishing Co., publishers. Subscription, $1; 
detailed average circulation for year 1913, 
61,887*; 8 to 24 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, 11 cts. a line, flat. 
Reading matter, 35 cts. a count line. Classi- 
fied, 4 cts. per word. 



MISSISSIPPI 



JACKSON — Population 21,262. On Pearl 
River. 5 railroads. Surrounding section de- 
voted very largely to cotton raising. Indus- 
tries include woodworking shops, iron foun- 
dries, cottonseed oil mills, and big trade in 
cotton and produce generally. Location of 
the State Institutions for the deaf, dumb 
and blind; also Mississippi State prison. An- 
nual value of manufactured products, $5,- 
500,000,00. Bank clearings during year 
1913, $21,072,985.44. 



BAPTIST RECORD — Every Thursday. Re- 
ligious. Established 1878. Mississippi Bap- 
tist Publishing Co., publishers. Subscription, 
$2; sworn average circulation for six months 
ending April, 1914, 7,580* net paid; 16 pages, 
4 columns; length of columns, 12 ^/^ in.; width, 
2% in. 

Advertising rates, 72 cts. an inch, with dis- 
counts of 5, 10, 15 or 20% on 10, 50, 200, or 
500 lines. 



CLARION-LEDGER — Every morning ex- 
cept Monday. Democratic. Established 1837. 
R. H. Henry, publisher. Subscription, $6 : 
sworn average circulation for six months prior 
to April, 1914, daily. 6,265* net paid; Sun- 
day, 8,263* net paid; 8 to 16 pages, 7 col- 
umns; length of columns, 20% in.; width, 
2y8 in. 

Advertising rates, 4 cts. a line; full posi- 
tion, 5 cts. a line; 3,000 lines, 3% cts.; full 
position, 4 cts.; 5,000 lines, 2% cts.; full 
position, 3M, cts.; 10,000 lines, 2 cts. a line; 
full position, 2 1^ cts. a line, Reading notices, 
10 cts. per brevier line, with discount on 500 
lines or more; telegraphic readers, 50 cts. a 
line. Classified, Ic. a word. 



ISSUE — Every Saturday. Literary. Estab- 
lished 1907. The Issue Publishing Co., pub- 
lishers. Subscription, $1 ; claimed circulation 
for year 1913, 25,000; 16 to 44 pages, 4 col- 



10 



152 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSISSIPPI 



umns; length of columns, 13 V4 in.; width, 
2% in. Forms close Tuesday preceding. 

Advertising rates, agate, 50 cts. an inch. 
Reading notices, 2 cts. per word. 



MISSISSIPPI UNION ADVOCATE— Semi- 
Monthly. Farm Union. Agricultural. Estab- 
lished 190.5. Mississippi Union Advocate Co., 
publishers. Subscription, 40 cts.; claimed cir- 
culation for year 1913, 4,400 net; 8 pages; 
length of columns, 21% in.; width, IV^ in. 

Advertising rates, 75 cts. an inch, with 
10% discount on six months' contract. 



NEWS — Everv evening except Sunday, and 
SUNDAY MORNING. Democratic. Established 
1891. News Publishing Co., publishers. Sub- 
scription, $5.; sworn average circulation, for 
six months prior to April, 1914, 8,312* net 
paid; daily, 8 to 16 page.s, Sunday, 16 to 24 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 70 cts. an inch; 100 in. 
within one year, 50 cts.; 300 in., 42 cts.; 
400 in.; 28 cts. an inch. Preferred position, 
5 or 15% extra. Telegraphic readers, 25 cts. 
a count line; reading notices, 15 cts. a count 
line. Classified, Ic. per word. 



MISSISSIPPI 



MERIDIAN — Population 23,285. 6 railroads, 
with 7 outlets. In the center of big cotton 
growing section and distributing point for 
large section. Has extensive manufactur- 
ing interests turning out products valued 
at about $6,000,000.00 annually, the prin- 
cipal enterprises are sash, door, blind, ferti- 
lizer, cotton, furniture, harness, saddlery, 
broom, mattress, soap, wagon and other 
vehicle, cereal and cotton seed products 
factories; foundry and machine shops; also 
railroad repair shops. Diversified farming 
and stock raising have been entered into 
extensively in the last two years. Bank 
clearings during 1912, $17,967,096.00. 



STAR — Every evening except Sunday, 
SUNDAY MORNING. Democratic. Established 
daily, 1896; Sunday, 1904. Ralph R. Buv- 
inger, publisher. Subscription, $5; sworn 
average circulation for six months ending 
March 31, 1914, daily, 5,333* net paid; Sun- 
day, 5,566* net paid; evening, 6 to 12 pages; 
Sunday, 16 to 24 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. 

Advertising rates, 21 cts. an inch, flat. 
Guaranteed position, 25% extra. Classified, 
Ic. a word; 3 days, 2 cts.; one week, 5 cts. 
a word. Readins notices, (6 point), 10 ct.s. a 
line, first insertion; 5 cts. subsequent inser- 
tions. 



MISSOURI 



AURORA — Population 4,148. Located in a 
fertile farming and fruit growing district 
on the S. L. & S. F. and the St. L., I M. 
& So. Ry. Systems. Lead and Zinc mines 
in the vicinity. Other enterprises being 
flour mills, carriage and wagon factories, 
foundry and machine shops. 



MENACE — Every Saturday. Anti-Roman 
Catholic. Established 1911. Menace Publish- 
ing Co., (Inc.,). Publishers. Subscription, 50 
cts.; detailed average .circulation for first six 
months 1914, 1,346,212* net paid ; 4 pages, 7 
columns; length of columns 19% in.; width, 
2% in. Can use matrices. Forms close 10 
days in advance. 

Advertising rates, $3.; a line, flat. 

See advertisement on page 437. 



CLAYTON — Population 1,000. On Frisco R. 
R.; one mile distant from St. Louis; center 
of agricultural district. 



WATCHMAN-ADVOCATE — Every Friday. 
Republican. Established 1881. St. Louis 
County Printing and Publishing Co., publish- 
ers. Subscription, $1.50; claimed average 
circulation for year ending May, 1914, 12,000; 
8 to 12 pages, 7 columns; length of columns, 
22 inches; width, 2% in. 



Advertising rates, 84 cts. an inch, with time 
discounts. 



COLUMBIA — Population 9,662. Located on 
Wabash and Mo. Kans. & Ten., Railway 
systems midway between St. Louis and 
Kansas City. Distributing point for fine 
agricultural region. Principal industries are 
coal mining and shoe manufacturing, 
and flour mills. Seat of Missouri University 
State Agricultural College, Agricultural Ex- 
periment Station, Stej)hens Female (Bap- 
tist) College, University Military Academy, 
Christian Female College (conducted by the 
Disciples) and Bible College of Missouri 
(Conducted by the Disciples). 



MISSOURI FARMER — Semi - Monthly. 
Agricultural and Stock. Established 1908. 
William Hirth, publisher. Subscription, 50 
cts.; claimed average circulation, for year 
1913, 50,000; 16 to 32 pages, 4 columns: 
length of columns, 13 Vi in.; width, 2Mt in. 
Forms close 10th and 25th. 

Advertising rates, agate, 25 cts. a line. 



HANNIBAL — Population 18,341. On Missis- 
sippi River and five railroads. Industries 
include car wheel, stove, button, structural 
steel, scrubbing machine, washing powder, 



NELSON CHBSMAN & CO.'S RATE BOOK. 



153 



MISSOURI 



cement, lime and powder works, shoe, box 
and cigar factories, flour and planing mills. 
Annual value of manufactured products, 
$10,436,000.00. 

COURIER-POST — Every evening except 
Sunday. Republican. Established 1839. W. 
J. Hi'll, publisher. Subscription, $5.20; 
 sworn average circulation for six months iirior 
to April, 1914, 5,150* net paid; 8 to 16 pages, 
7 columns; length of columns; 20 in.; width, 
2Ve in. Can use matrices. 

Advertising rates, 18 cts. an inch; full posi- 
tion, 21 cts. Classified, i/^c. a word. Read- 
ing notices, 10 cts. per count line. 



HENDRICKSON — Population 150. Located 
near Poplar Bluff. Agricultural and Fruit 
Growing -engaged in quite extensively. 



PLAT-WOODS FARM .JOURNAL — 
Monthly (1st). Established 1911. Agri- 
cultural and horticultural. "W. R. Pennell. 
publisher. Subscription, 25 cts. Claimed av- 
erage circulation for year, 1913, 10,000; 8 to 
16 pages, 3 columns; length of columns, 9 '/4 
in.; width, 2^^ in. Forms close 15th to 20th 
preceding month. 

Advertising rates, 10 cts. per line; reading 
notices, 15 cts. a count line. Classified, 3 ^^ 
cts. a word for three insertions. 

See advertisement on page 468. 



INBEPENDENCE — Population 9,859. Located 
on the Chicago & Alton, the Missouri Pacific 
and Kansas City Southern Railroad systems 
in a fertile, agricultural and horticultural 
district. Industries are flour and planing 
mills. Silo insect powder, scale, gas en- 
gine, drop forge and overall factories ; ele- 
vators ; iron and machine shops, stove 
foundry; cement works; brick, ice and cold 
storage plants and oil refinery. The rais- 
ing of fine horses, cattle and fancy poultry 
are the leading industries in the surround- 
ing territory; likewise bee culture and 
fruit growing. 

ZION ENSIGN — Every Thursday. Reli- 
gious. Established 1891. Ensign Publish- 
ing House, publishers. Subscription, $1; 
claimed average circulation for year ending 
May, 1914, 6,000; 8 pages, 4 columns; length 
of columns, 16 1/^ in.; width, 2*4 in. Cannot 
use matrices. 

Advertising rates, 60 cts. an inch, with dis- 
count for time and space. 



JOPLIN — Population 32,073. Seven railroads 
and two electric lines. Trade center for 
large territory. Its chief products, zinc and 
lead mines, and rich in agriculture. Indus- 
tries include foundries and machine shoDS, 
flour mill, cooperage and white lead works, 
mattress, concrete and cigar factories, 
packing plant, wholesale houses for gro- 
ceries, leather, dry goods, notions, drugs, 
brooms, fruit and grain. Annual value of 
mineral production, $15,000,000.00 to $18,- 
000.000.00. Bank clearings during 1913, 



MISSOURI 



$38,314,905.32. Post Office receipts, $94, 
059.17. 



GLOBE — Every morning except Monday. 
Democratic. Established 1896. The Joplin 
Globe Publishing Co., publishers. Subscrip- 
tion, $5 ; sworn average circulation for year 
1913, 15,424* net paid; 10 to 12 pages, Sun- 
day, 20 to 28 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use ma- 
trices. 

Advertising rates, agate, 5 cts. aline; 1,000 
lines within one rear, 4 cts. a line; 2,500 
lines, 3'/^ cts.; 5,000 lines, 3 cts.; 7,000 lines 
or more, 2V2 cts. per line. Preferred posi- 
tions, 10 and 20% extra. Classified, Ic. per 
word. Reading notices, 25 cts. a line; non- 
pareil solid, 10 cts.; leaded,15 cts. a count 
line. 

See advertisement on page 526. 



NEWS-HERALD — Every evening except 
Saturday and Sunday. SUNDAY MORNING. 
Republican. Established 1872. News-Her- 
ald Publishing Co., publishers. Subscription, 
daily, $5; sworn average circulation for six 
months prior to April, 1914, 10,444* net paid; 
daily, 8 to 24 pages: Sunday 20 to 28 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, 4 cts. a line: 700 lines, 
314 cts. ;1, 400 lines, 3 cts,; 2,800 lines, 2% 
cts.; 4,200 lines, 21/^ cts.; 7,000 lines, 2 cts. 
Preferred position, 10 and 20% extra. Read- 
ing notices. 15 cts. a line; 1,000 lines or more 
10 cts. a line; first page, bottom of column, 
25 cts. a line. Classified, Ic. per word. 

See advertisement on page 440. 



SOUTHWESTERN AT^TOMOBILE — Month- 
ly (24th). Good roads and motoring. Estab- 
lished 1912. Charles W. Fear, publisher. Sub- 
scription, $1 ; claimed average circulation for 
year 1913, .i,000 : 20 pages 2 columns, length 
of columns, 10 in.; width, 3 i/4 in. Cannot use 
matrices, forms close 15th. 

Advertising rates, full page, $28; V2 dis- 
$16; V4 page, $10; Vg page, $5, with dis- 
count on 6 or 12 insertions: front side cover, 
$3.3; back inside cover, $30; back outside, $40. 
Reading notices, 25 cts. a line. 



KANSAS CITY — Population 248,381, second 
largest city in the state. On Missouri and 
Kaw Rivers and sixteen railroad systems 
comprising thirty-two distinct lines. A 
river navigation company with $1,250,- 
000.00 capital. .Jobbing and distributing 
center for all of the Trans-Mississippi terri- 
tory; immense trade in live stock, having 
marketed during 1913, 2,318.885 cattle and 
calves; 3,067,785 hogs; 2,094,748 sheep; 
82,110 horses and mules at an approximate 
value of $224,000,000.00. Principal indus- 
tries, meat-packing, food products, metal 
products, flour milling, dry goods, shirts 
and overalls, lumber, coal, gasoline en- 
gines, implements, etc.; having a total value 
for year 1913, of $250,000,000.00. Bank 
clearings for 1913, $2,850,362,611.00. 



154 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



MISSOURI 



AMERICAN BREEDER — Semi - Monthly 
(5th and 20th). Agricultural. Established 
1908. Graham Publishing Co. (Inc.), publish- 
ers. Subscription, $1 ; guaranteed average cir- 
culation beginning Oct. 1, 1914, 35,000*; 16 
to 40 pages, 4 columns; length of columns, 
13 in.; width, 2i/6 in- Can not use matrices. 
Forms close 1st and 15th, OfBce, 225 West 
12th Street. 

Advertising rates, agate, 16 cts. a line, flat; 
full page (728 lines), $100; V2 page, $55. 



AMERICAN HEREFORD JOURNAL — 
Semi-monthly. Live Stock. Hereford Cattle. 
Established 1910. Hayes Walker, publisher. 
Subscription, $1; claimed average circulation 
for year 1913, 5,800; 24 to 40 pages; 3 col- 
umns; length of columns, 10 in.; width, 2i'& 
in. Office, Orear-Leslie Buidling. 

Advertising rates, 10 cts. a line. Live stock 
advertising, $2 an inch. 



CATHOLIC REGISTER — Every Friday. 
Catholic. Established 1899. T. J. Casey, 
publisher. Subscription, $2 ; claimed average 
circulation for year 1913, 7,500; 8 pages, 
7 columns; length of columns, 221/^ In.; 
width, 2Va in- Office, 304 West 10th Street. 

Advertising rates, 4 cts. a line. 



CENTRAL CHRISTIAN A D V O C A T E— 
Every Wednesday. Methodist. Established 
1856. Methodist" Book Concern, publishers. 
Subscription, $1 ; guaranteed and detailed 
average circulation for year 1913, 34,461*; 
32 pages, 3 columns; length of columns, 11% 
in.; width, 2% in. Can use matrices. Forms 
close one week in advance. Office, 1123 Mc- 
Gee Street. 

Advertising rates, agate, 20 cts. a line. See 
Chicago, N. W. Christian Advocate for com- 
bination rate of seven Methodist weeklies. 



DROVERS TELEGRAM — Every evening 
except Sunday. Farm Daily. Established 
1882. Drovers Telegram Co., publishers. 
Subscription, $4 ; sworn average circulation 
for six months ending April 1, 1914, 37,630* 
net paid; 6 to 16 pages, 7 columns; length of 
columns, 21 5/7 in.; width, 2% in. Can use 
matrices. Office, 1505 Genesee Street. 

Advertising rates, agate, 7 cts. a line; 1,000 
lines, within one year, 6 V^ cts. a line; 10,000 
lines, 6 cts. a line. Reading notices, 50 cts. 
a count line; first page, $1 a line, with dis- 
count on 100 lines and over. Has combina- 
tion rate with South Omaha, Neb., Journal- 
Stockman, and Live Stock Reporter, East St. 
Louis, 111., 14 cts. a line; 1,000 lines, 13 cts.; 
5,000 lines, 12 cts.; 10,000 lines, 11 cts. a 
line. 



FARMER AND STOCKMAN — Every Thurs- 
day. Live Stock and Agriculture. Estab- 
lished 1877. J. M. Pierce, publisher. Sub- 
scription, $1 ; detailed and guaranteed aver- 
age circulation for year 1913, 100,000; 24 to 
56 pages, 4 columns; length of columns, 13% 



in.; width, 2%. in. Office, 820-21 New York 
Life Building. 

Advertising rates, agate, 50 cts. a line; 100 
lines, 48 cts.; 250 lines within one year, 46 
cts. a line; 500 lines, 44 cts.; 1,000 lines or 
more, 42 cts. Reading notices, nonpareil, 60 
cts. a count line. Special display rate in com- 
bination with Iowa Homestead (Des Moines, 
la.), and Wisconsin Farmer (Madison, Wis.), 
.$1.25 an agate line; with Wisconsin Farmer, 
68 cts. a line. 

See advertisement on page 476. 



FREIGHT PAYER AND CONSUMER— 
Monthly (1st). R. R. Freights. Established 
1910. The Consumers Publishing Co., pub- 
lishers. Subscription, $5; claimed minimum 
circulation for 1913, 5,000; s pages. 4 col- 
umns; length of columns, 12 in.; width, 2% 
in. Can use matrices. Business office, 805 
5th Ave., New York, N. Y. 

Advertising rates, agate, 20 cts. a line; 500 
lines, 15 cts.; 1,000 lines, 14 cts.; 2,500 
lines, 13 cts.; 5,000 lines, 10 cts. a line. 



HOME FRIEND — Monthly. Mail Order. 
Established 1904. United Publishing Co., 
publishers. Subscription, 25 cts.; sworn aver- 
age circulation for year 1913, 519.000* net 
paid; 24 to 32 pages, 4 columns; length of 
columns, 12 V& in.; width, 2% in. Forms close 
20th preceding month. Office, Friend Bldg. 

Advertising rates, agate, $2 a line; M page, 
$315; Ms page, $595; one page (700 lines), 
$1,085; back page (724 lines), $1,155. Read- 
ing notices, $2.50 a line. 

See advertisement on page 531. 



ILLUSTRATED WORLD — Monthly. Inde- 
pendent. Established 1889. Illustrated 
World Publishing Co., publishers. Subscrip- 
tion, $1; circulation — not given by publisher; 
32 to 48 pages; 3 columns; length of col- 
umns, 10 in.; width, 2% in. Forms close 
10th of each month. Office, 1016 Wyandotte 
Street. 

Advertising rates, agate, 20 cts. a line each 
insertion. 



IMPLEMENT TRADE JOURNAL^Every 
Saturday. Trade. Established 1886. Im- 
plement, Trade Journal Co., publishers. Sub- 
scription, $2; circulation — not given by pub- 
lisher; 40 pages, 4 columns; length of col- 
umns, 12 in.; width, 2% in. Can use matrices. 
Office, Studebaker Building. 

Advertising rates, $1.75 an inch, with dis- 
count for time and space. 



INDEPENDENT — Every Saturday. Inde- 
pendent. Established 1899. Kellogg & Bax- 
ter, publishers. Subscription, $1.50; claimed 
average circulation for year 1913, 13,997; 16 
pages, 4 columns; length of columns, 12 in.; 
M'idth, 21/4 in. Forms close Thursday pre- 
ceding. Can use matrices. Office, 111 West 
8th Street. 

Advertising rates, agate, 10 cts; a line; 13 
times or 500 lines, 9 cts.; 26 times or 1,000 



NELSON CHESMAN & CO.'S RATE BOOK. 



155 



MISSOURI 



lines, 8 cts.; one year or 5,000 lines, 6 eta. a 
line. Reading notices, 35 cts. a count line. 
Classified, 5 cts. a line. 



JOURNAL — Every morning including SUN- 
DAY, and "WEEKLY, Thursdays. Republi- 
can. Established 1854. The Journal Co., 
publishers. Subscription, daily, $2.60; Sun- 
day, $1.50; weekly, 25 cts.; sworn average 
circulation for year ending June 30, 1914, 
daily, 78,782* net; Sunday, 75,017* net; 
weekly, 251,215* net; daily, 8 to 16 pages; 
Sunday, 20 to 44 pages; weekly, 8 to 24 
pages; length of columns, 21 5/7 in.; width, 
2% in. Can use matrices. Office, Eighth, 
McGee and Oak Streets. 

Advertising rates, daily or Sunday, agate, 
10 cts. a line, flat. Combination, daily or 
Sunday, weekly and Mo. and Kans. Farmer, 
75 cts.; daily or Sunday and weekly, 55 cts.; 
daily or Sunday and Mo. and Kans. Farmer, 
35 cts. a line. Alcoholic advertising in daily 
or Sunday, 12 cts. a line; combination, daily 
or Sunday and weekly, 72 cts. a line. Read- 
ing notices, cut off, with display head, 20 cts. 
a line (minimum space, 42 lines); cut off, 
with news head, 25 cts. a line (minimum 
space, 42 lines) ; run of paper on specified 
paees, 75 cts. a line; on any page (optional) 
50 cts. a line; pure news reading, $1; first 
page, $1.50 a line. Classified, 10 cts. a line. 
Weekly edition, display or classified, 50 cts. 
a line, flat; combination with Mo. and Kans. 
Farmer, 70 cts. a line. Reading notices, in 
weekly, $1.50 a line; first page, $2.50 a line; 
cut-off readers, news head, $1 a line; dis- 
played head, 75 cts. a line. 

See advertisement on page 541. 



MEDICAL HERALD — Monthly. Medical. 
Established 1881. Chas. Wood Fassett, M. 
D., managing editor. Subscription, $1 ; 
claimed average circulation for year 1913 
9,300; 100 pages, 2 columns, length of col- 
umn, 8 in.; width, 2% in. Office, 6th and 
Charles Streets, St. Joseph, Mo., and Gloyd 
Building, Kansas City. Mo. 

Advertising rates, Vs page, one year, $50; 
Vi page, $90; V2 page, $150; one page, $300; 
for less time than one year, 25% extra. 
Reading notices, 50 cts. a line. 

See advertisement on page 515. 



MISSOURI AND KANSAS FARMER— 
Semi-Monthly (1st and 15th). Agricultural. 
Established 18P4. The Journal Co., pub- 
lisher. Subscription, 25 cts.; sworn average 
circulation for year ending June, 1914. 104,- 
679*; 16 to 32 pages, 4 columns; length of 
columns, 14 in.; width, 2% in. Forms close 
10th and 25th. Office, Journal Building, 8th 
and McGee Streets. 

Advertising rates, agate, 30 cts. a line. In 
combination with daily or Sunday and Week- 
ly Journal, 75 cts. a line; Weekly Journal, 
70 cts.; daily or Sunday Journal, 35 cts. a 
line. 

See advertisement on page 541. 

PACKER — Every Saturday. Fruits and 
Produce. Established 1893. The Barrick 



MISSOURI 



Publishing Co., publishers. Subscription, 
$1; sworn circulation for 1913, including five 
editions, Kansas Citv. Chicago, Cincinnati, 
New York and Pacific'Coast, 43,339; 16 to 24 
pages, 7 columns; length of columns, 22 in.; 
width, 21/8 in. Office, Packer Block, 530-536 
Walnut Street. 

Advertising rates, agate, $2.50 an inch; 
100 in. within one year, $2; 500 in. or more, 
$1.66% an inch. Preferred positions, 25% 
additional. Reading notices, 50 cts. per non- 
pareil line. Advertisements appear in all 
five editions of the Packer at above rate. 



POST — Every evening except Sunday. 
SUNDAY MORNING and WEEKLY, Wednes- 
day. Independent. Established 1906. Na- 
tional Newspaper Association, publishers. 
Subscription, daily and Sunday, $3 ; weekly, 
25 cts.; sworn average circulation, for six 
months prior to April 1914, daily. 127.772* 
net paid; Sunday, 118,659* net paid; weekly, 
110,000*; 8 to 52 pages, 8 columns; length of 
columns. 20 in.; width, 2% in. Can use mat- 
rices. Office, 1009-11 Main Street. 

Advertising rates, agate, 12 cts. a line; next 
to reading 14 cts; full position, 16 cts. a line; 
liquor advertising, 15 cts.; medical, 20 cts.; 
Amusements 30 cts. a line. Readers, $1.50 a 
line; front or back page, $5 a line. Classi- 
fied, Ic. per word. WEEKLY. 25 cts. a line, 
flat. Readers, 50 cts. a line. Classified, 3 cts. 
per word. 

See advertisement on page 513. 



RAILWAY CARMEN'S JOURNAL — Month- 
ly. (1st). Established 1895. Guaranteed aver- 
age circulation for year 1913, 33,191; 80 
pages, 2 columns ; length of columns. 8 in. ; 
width, 2% in. Form close 10th of month pre- 
ceding. Office, Hall Building. 

Advertising rates, $3 an inch; Vs page, $5; 
M page, (4 in.), $9; V2 page, $16: one page. 
$30. Cover position 20% extra. Discount, 10 
and 20% on 6 and 12 months, respectively. 



RAILWAY CLERK — Monthly. Railway 
Clerks. Established 1902. Brotherhood of 
Railway Clerks, publishers. Subscription, 
$1; claimed average circulation for year 1913, 
8,650; 34 pages. 2 columns; length of col- 
umns, 8 in.; width, 4% in. Cannot use mat- 
rices. Office, Kansas City Life Building. 

Advertising rates, $1.50 an inch; V4, page 
(4 in.), one time. $5; i/^ page, $9; one page, 
$15; discounts, 10, 15 or 331/3% on 3, 6 or 
12 consecutive insertions. 

RAILWAY MAIL — Monthly (15th). Postal 
Clerks. Established 1880. Henry W. Strick- 
land, editor and publisher. Subscription. $1; 
claimed average circulation for year 1913, 
6,000 net; 16 pages, 7 columns; length of col- 
umns 9% in.; width 3 in. Can use matrices. 
Forms close 5th. Office 617 Kansas City Life 
Building. 

Advertising rates, $1.50 an inch; full page 
$20; V2 page $10; M page $6, with discounts 
on yearly contracts. 



156 



NELSON CHESMAN & CO.'S RATE BOOK 



MISSOURI 



ROUND TRIP ENVELOPE 00- 
See ad>-erlisenient on page 533. 



STAR — Every evening except Sunday, 
TIMES, every morning except Sunday, SUN- 
DAY STAR, Sunday morning, and WEEKLY 
STAR, Wednesdays. Independent. Estab- 
lished 1880. Wm. R. Nelson, publisher. 
Subscription, daily, including Star, Times, and 
Sunday, $5.20; Sunday, alone, $2; weekly, 25 
cts.; sworn average net paid circulation, morn- 
ing, for year ending April 30, 1914, 180,328* 
net; evening, 184,437* net; Sunday, 177,520* 
net; weekly, 304,818* net; daily, 12 to 28 
pages; Sunday, 34 to 60 pages; weekly, 10 
to 24 pages, 7 columns; length of columns, 
21 5/7 in.; width, 2Vi in. Can use matrices. 
Forms for weekly edition close Saturday pre- 
ceding. Ofifice, Eighteenth and Grand Avenue. 

Advertising rates, morning and evening 
edition, combined, agate, 35 cts. a line; 1,000 
lines within one year, 30 cts. a line; 5,000 
lines or more, 27% cts. a line. Sunday, 
30 cts. a line; 1,000 lines, on yearly con- 
tract, 25 cts.; 5,000 lines, 20 cts. a line. 
Preferred positions, 25 or 50% extra. 
Reading notices, daily or Sunday, $2 a line: 
2d page, $3 a line; first page, $5 a line. 
Classified, daily or Sunday, situations wanted 
1% cts. per word; help wanted, rooms to rent 
or boarding, 2 V2 cts. per word ; all other 
classifications, daily, 3 cts. or Sunday, 2% cts. 
per word, ; personals, medical or employment 
agencies, daily 6 cts.; Sunday 4 cts. per word; 
display type and extra white space is figured 
at the rate of 20 cts. a line daily or 15 cts. a 
line Sunday. Summer resorts, steamship lines 
etc., 20 week day insertions within ten weeks, 
$5.50 a line. Schools and colleges, dur- 
ing July and August, 30 times each in even- 
ing and morning issues, $8.25 a line. WEEK- 
LY, display, 60 cts. a line; next reading, 65 
cts.; full position, 75 cts. a line. Reading 
notices, same as in daily. Classified, 60 cts. 
a line; in combination with Sunday or daily, 
70 cts. a line. 

See advertisement on page 519. 



STOCKYARDS NUGGET — Every Thursday. 
Agricultural-Stock. Established 1911. E. Mar- 
tindale, editor and publisher. Subscriiition 50 
cts., sworn detailed average circulation Aug 
7th, 1914, 91,455* net paid; 16 pages, 4 col- 
umns; length 13% in.; width, 2 Va in. Can 
not use matrices. Office, Stock Yards 
Station, 

Advertising rates, agate, 25 cts. a line; full 
page (780 lines), $110; i^ page, $75; 14 
page, $39. Readers, 50 cts. a count line. 

See advertisement on page 452. 



TRIBUNEN— Every Wednesday. Swedish. 
Republican. Established 1895. Tribunen 
Publishing Co., publisher. Subscription, $1; 



TIMES — Morning edition of Evening Star 
(see above). 

See advertisement on page 519. 



MISSOURI 



claimed circulation for 1913, 6,500; 8 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. Office, 1411 
Wyandotte Street. 

Advertising rates, 50 cts. an inch; on 
contract (4 insertions or more), 35 cts. an 
inch. 



WESTERN DENTAL .JOURNAL — Monthly. 
(1st). Dental-Trade. Established 1887. Het- 
tinger Bros. Mfg. Co., publishers. Subscrip- 
tion, $1 ; claimed average circulation for year 
1913, 5,000; 100 pages, 1 column, length of 
column 714 in.; width 4V2 in- Can use mat- 
rices. Forms close 15th of month preceding. 
Office 1009-11 Grand Avenue. 

Advertising rates, upon application. 



WORD AND WAY — Every Thursday. Bap- 
tist. Established 1896. The Western Bap- 
tist Publishing Co., publishers. Subscrip- 
tion, $1 ; detailed average circulation for 
1913, 21,500* net paid; 16 pages, 4 columns; 
length of columns, 13% 'n. ; width, 2% in. 
Can use matrices. Forms close Tuesday morn- 
ing preceding. Office, 35 East 31st Street. 

Advertising rates, 15 cts. a line, with 
discounts on yearly contracts of 10, 15, 20 
or 25% on 50, 100, 250 or 500 in. Spe- 
cial position, 10% extra. 



MOBERLY — Population 10,923. On Mis- 
souri, Kansas & Texas and Wabash Rail- 
way Systems. Coal found in abundance 
and is also distributing point for sur- 
rounding territory on farm products, live 
stock and hardwood lumber. 



MISSOURI TRIPLE LINK — Monthly. Fra- 
ternal — I. O. O. F. Established 1875. Triple 
Link Pulilishing Co., ])ublishers. Subscriiition 
$1 ; claimed average circulation for year 1913, 
7,500; 8 page, 5 columns, length of columns 
18 in., width 2% in. 

Advertising rates, 50 cts. an inch, with dis- 
counts on yearly contracts. 



MOUNTAIN GROVE — Population 1,722. Lo- 
cated in South East i)art of State, on 
St. Louis and San Francisco R. R. in the 
center of a prosperous farming, grazing, 
fruit growing and lumbering district. Prin- 
cipal industries are creamery, canning 
factory, flour and planing mills, fruit 
evaporaator and lumber yards. Missouri 
Fruit and Poultry Experiment Stations are 
located here. 

USEFUL POULTRY JOURNAL — Monthly. 
(1st). Poultry. Established 1909. V. O. 
Hobbs, publisher. Subscription, 25 cts.; 
claimed average circulation for year 1913, 15,- 
000; 24 to 64 pages, 3 columns; length of 
columns, 10 in.; width, 2i\ in. Forms close 
25th of month preceding. 

Advertising rates, 11 cts.; 1,000 lines, 10 
cts.; 5,000 lines, 9 cts. a line. Classified, 
3 cts. per word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



157 



MISSOURI 



ST. JOSEPH — Population 77,403. On Mis- 
souri River and five railroads. Has im- 
mense jobbing business, very large packing 
houses and is a most important fruit, grain 
and stock market. Industries include the 
manufacture of shirts and overalls, plows, 
machinery, boilers, pum[)s, architectual iron, 
boots and shoes, harness, horse collars, food 
stuff, stock feed, and men's furnishing 
goods. Bank clearings for 1913, $383,213,- 
958,83. Annual value of manufactured prod- 
ucts, $73,384,707.00. 



COMMERCIAL JOURNAL — Monthly. 
Commercial. Established 1909. Pierce Pub- 
lishing Co., publishers. Subscription, $1; 
claimed average circulation for year 1913, 
.5,230; 36 pages, 3 and 4 columns; length of 
columns, 12 in. Forms close 20th preceding 
month. Can use matrices. 

Advertising rates, -fg page, $5; % page, $10; 
% page, $15; Vz page, $20; 1 page, $35. 



FRUIT GROWER AND FARMER — Semi- 
monthly (1st and 15th). Horticultural and 
Agricultural. Established 1896. Fruit Grow- 
er Co., publishers. Subscription, $1 ; guaran- 
teed average circulation for year 1914-15, 
125,000; 24 to 80 pages, 4 columns; length of 
columns, 121^ in,; width, 2% in. Can use 
matrices. Forms close 5th and 20th. OflBce. 
8th and Charles Streets. 

Advertising rates, agate, 60 cts. a line. 
Classified, 6 cts. per word. 



GAZETTE — Every morning including SUN- 
DAY. Independent Republican. Established 
1845. C. D. Morris, publisher. Subscription, 
$3 ; sworn detailed average circulation for 8i.\ 
months ending March 31, 1914, daily, 19,996* 
net paid; Sunday, 22,526* net paid";' 8 to 40 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. Office, 215- 
217 S. 6th Street. 

Advertising rates, daily, agate, 5 cts. a line; 
Sunday, .0625 cts. a line. Open space within 
one year, 12 times or 1,000 lines, dailv, 
.0475, Sunday, .05938; 26 times or 2,000 
lines, .045 and .05625; 52 times or 5,000 
lines, .0425 and .05312; 104 times or 7,500 
lines, .04 and .05; 156 times or 10,000 lines, 
.035 and .04375 a line. Preferred positions 
10 or 25% extra. Reading notices, telegraph 
page, 50 cts. a count line; specified page, 40 
cts.; run of paper, 30 cts. a line. Classified, 
Ic. a word. 

See advertisement on page 442. 



MEDICAL HERALD — See Kansas City, Mo. 
.^Iso see advertisement on page 515. 



NEWS-PRESS — Every evening except Sun- 
day. Independent. Established 1878. The 
News Corporation, publishers. Subscription, 
$3 ; sworn detailed average circulation for 
year 1913, 39,493*; 12 to 32 pages, 7 col- 
umns; length of columns, 21% in.; width, 
2% in. Can use matrices. Office, 9th and 
Edmond Streets. 



MISSOURI 



Advertising rates, 6 cts. a line, flat. Posi- 
tion, 25% extra. Classified, Ic. a word. 
Reading notices, 40 cts. a count line; solid 
local notices, 15 cts.; foot of first page, $1; 
telegraphic readers, $1.50 a count line. 



OBSERVER — Every Saturday. Democratic. 
Established 1906. Frank Freytag, publisher. 
Subscription, $1; claimed circulation for year 
1913, 6,750; 8 pages, 7 coiuinns; length ot 
columns, 20 in.; width, 2^4 in. Can use 
matrices. 

Advertising rates on application. 



PROFITABLE FARMING — Semi-Monthly 
(1st and 15th). Intensive Farming. Estab- 
lished 1905. Farm Publishing Co., publishers. 
Subscription, 50 cts. ; guaranteed average cir- 
culation for year 1914-1915. 75,000; 16 to 32 
pages, 4 columns; length of coUimns, 12% 
in.; width, 2% in. Forms close 3 days in ad- 
vance. Can use matrices. Office, Commerce 
Block. 

Advertising rates, agate, 35 cts. a line; full 
page (700 lines), $210. 

See advertisement on page 485. 



STOCK YARDS DAILY JOURNAL (So. St. 
Joseph)- — Every evening except Sunday. Live 
Stock and Agriculture. Established 1897. 
St. Joseph Journal Publishing Co., publish- 
ers. Subscription, $4; sworn average circu- 
lation for year ending March 1914, 9,368* net 
paid; 4 pages, 7 columns; length of columns, 
20 in.; width, 2ya in. Office, Live Stock Ex- 
change Building Annex West Illinois Avenue. 

Advertising rates, agate, 3% cts. a line; 
3,500 lines, 3 cts. a line; 7,000 lines, 2% 
cts.; 14,000 lines, or more, 2 cts. a line. 
Classified, Ic. a word (minimum charge, 25 
cts.). Reading notices, 5, 10 and 15 cts. a 
line. 



ST. LOUIS — Fourth city in Population and 
Manufacturing. Population (1910) 687,029. 
The metropolis of the most rapidly develop- 
ing section of the United States. Is an 
educational center of renown, being the 
seat of two great universities, St. Louis 
University and Washington University. The 
public schools are the finest in the world. 
Six hundred churches of every denomination. 
The thirty-eight public parks are famous 
for their natural beauty and contain over 
twenty-six hundred acres. St. Louis is noted 
for its beautiful homes and splendid resi- 
dential streets, and a healthful place to live, 
the death rate being fourteen per cent. In 
1913 there were over 3200 manufacturing 
establishments in the St. Louis industrial 
district, producing every kind of manufac- 
tured products to the value of over four 
hundred thirty million dollars. Supply de- 
pot for the great central west and Missis 
sippi Valley, comprising the territory be- 
tween the Alleghany and Rocky Mountains; 
the logical manufacturing and jobbing center 
for the central United States, because it is 
the largest railroad center on the Missis- 



158 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



sippi River and in the Missippi Valley. Is 
on 27 steam railroads and on the banks of 
the greatest navigable stream in North 
America; is near the source of supply. 
Freight and passenger rates equitable. Labor 
conditions good. Market at hand; 30,- 
000,000 live within 10 hours' ride. Leads 
the world in the manufacture of stoves, 
shoe, plug tobacco, crackers. Is the world's 
largest market for mules and horses, hard- 
ware, lumber, drugs and chemicals. Has 
the world's largest dry goods houses, hard- 
ware houses, tobacco factories, white lead 
factory, wholesale shipping station, shoe 
factory, brick works and woodenware 
house. Has America's largest market for 
dry goods, clothing, woodenware, hardware 
and lumber. Has America's largest exclu- 
sive carpet house, and tinware stamping 
plant. Leads America in the manufacture 
of coflfee, street cars, clay products, caskets 
and coffins, saddlery and harnesses, and in 
the distribution of soft hats. Bank clear- 
ings 1913, $4,136,994,869.00. 



ABENDSCHULE — Bi-Weekly. German. 
Woman and Home. Established 1854. Louis 
Lange Publishing Co., publishers. Subscrip- 
tion, $2; claimed average circulation for year 
1913, 60,309; 48 to 56 pages, 3 columns; 
length of columns, 10^ in.; width, 2% in. 
Forms close 2 weeks in advance. Office, 3600 
to 3612 Texas Avenue. 

Advertising rates, agate, 20 cts. a line; 
special position, 25cts. a line. 



ALTRUIST — Monthly (1st). Labor. Es- 
tablished 1868. Altruist Community, pub- 
lishers. Subscription, 25 cts.; claimed aver- 
age circulation for year 1913, 10,000; 6 pages, 
3 columns; length of columns, 10 in.; width, 
2^ in. Cannot use matrices. Forms close 
15th. Office, 703 Locust Street. 

Advertising rateS; 10 cts. a line; two or 
more insertions, 6 cts. a line. 



AMERICAN PAINT AND OIL DEALER— 
Monthljr. Trade. Established 1908. Ameri- 
can Paint Journal Co., publishers. Subscrip- 
tion, three years, $1; sworn average circula- 
tion for year 1913, 10,000* net paid; 52 pages, 
3 columns; length of columns, 12 in.; width, 
16 ems. Office, 411 North 10th Street. 

Advertising rates on application. 



AMERICAN WOMAN'S REVIEW — Month- 
ly. Organized and Federal Women's Clubs. 
Established 1890. Orfif Printing; and Pub- 
lishing Co., publishers. Subscription, $1; 
claimed circulation for year 1913, 26,000; 32 
pages, 4 columns; length of columns, 12,^5 in.; 
width, 2% in. Forms close 10th preceding 
month. Office, 2807 Locust Street. 

Advertising rates, agate, 35 cts. a line with 
time discounts. Minimum space, 5 lines. 



MISSOURI 



Fridays. German. Independent. Establish- 
ed 1871. German Literary Society, publish- 
ers. Subscription, daily, $8; Sunday, $3; 
semi-weekly, $2; sworn average circulation 
for six months prior to April 1914, daily, 18,- 
316* net paid; semi-weekly, not given by 
publisher; daily, 8 to 10 pages; Sunday, 24 
to 28 pages; semi-weekly, 12 pages; 7 col- 
umns; length of columns, 20% in.; width, 
2'^ in. Can use matrices. Office, 18 South 
Sixth Street. 

Advertising rates, daily, or Sunday, tran- 
sient, 10 cts. a line; 5,000 lines within one 
year, 8 cts.; 10,000 lines, 6 cts.; 20,000 lines, 
5 cts. a line. Reading notices, 30 cts. a line; 
Sunday or semi-weekly, 50 cts. a line, count. 
Semi-weekly, display, 15 cts. a line. 

See advertisement on page 512. 



ASSOCIATED 
Chicago, 111. 



FARM PAPERS — See 



AUTO REVIEW — Monthly (1st). Auto- 
mobiles. Established 1906. Auto Review 
Publishing Co., publishers. Subscription, $1; 
claimed circulation for year 1913, 12,868 net 
paid; 48 to 60 pages, 2 columns; length of 
columns, 9% in.; width, 3 V4 in. Can use 
matrices. Office, 203-5 Frisco Bld'g. 

Advertising rates, $6 an inch.; yearly rate, 
$4 an inch; % page, $10; 14 page, $17.50; 
% page, $30; one page, $50. 



BECKWITH INTER-STATE LIST — See 
New York City. 



BUDD CO. (The John) — 

See advertisement on pages 486 and 487. 



BULLETIN OP COMMERCE — Semi-Month- 
ly. Home, Farm and Commercial. Estab- 
lished 1874. George W. Briggs, publisher. 
Subscription, $5; claimed average circulation 
for 1913, 14,750; 16 pages, 4 columns: length 
of columns, 12% in.; width, 2i/& in. Can use 
matrices. Office, 6 North Third Street. 

Advertising rates, 12% cts. a line. 



BUTCHERS' AND PACKERS' GAZETTE 
— Every Saturday. Meats and Packing. Es- 
tablished 1808. Butchers' and Packers' Ga- 
zette Publishing Co., publishers. Subscrip- 
tion, $2; claimed circulation for year 1913, 
19,104; 8 to 12 pages, 7 columns; length of 
columns, 24 in.; width, 2% in. Office, 224 
Walnut Street. 

Advertising rates, agate, 5 cts. a line. 



AMERIKA — Every morning, including 
SUNDAY, and SEMI-WEEKLY, Tuesdays and 



CENSOR — Every Thursday. Independent. 
Established 1894. The Censor Co., publishers. 
Subscription, $2; claimed average circulation 
for year 1913, 33,000; 20 pages, 4 columns; 
length of columns, 12 in.; width, 2M in. Can 
use matrices. Office, Fullerton Building. 

Advertising rates, agate, 15 cts. a line; 
1,000 lines, within one year, 12 cts. a line; 
2000 lines, 10 cts.; 3,000 lines, 9 cts.; 5,000 
lines, 8 cts.; 10,000 lines, 7 cts. a line. Read- 
ing notices, 50 cts. a count line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



159 



MISSOURI 



CESKA ZENA — Semi-Monthly. (1st and 
15th). Bohemia-Woman. Established 1908. 
Bohemia Literary Society, publishers. Sub- 
scription, $1; claimed average circulation for 
year 1913, 6,200; 32 pages, 3 columns; length 
of columns, 10 in.; width, 2^4 in. Can not 
use matrices. Office, 1625 So. 11th Street. 

Advertising rates, 8 cts. a line, with dis- 
counts for space. Readers, 20 cts. a line. 



CHRISTIAN ADVOCATE — Every Wednes- 
day. Methodist. Established 1850. St. 
Louis Christian Advocate Co., publishers. 
Subscription, $2; sworn average circulation 
for year 1913, 11,225*; 16 pages, 5 columns; 
length of columns, 15% in.; width, 2y8 in. 
Office, 3504 Washington Avenue. 

Advertising rates, $1.12 an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 
or 500 in. ; space. 



CHRISTIAN-EVANGELIST — Every Thurs- 
day. Christian, or Disciples of Christ. Es- 
tablished 1863. Subscription, |1.50; claimed 
average circulation for six months ending 
March 31, 1914, 37,083; 32 pages, 3 columns; 
length of columns, 10% in.; width, 2% in. 
Forms close Mondays preceding. Can use 
matrices. Office, 2712 Pine Street. 

Advertising rates, $3.86 an inch. Pre- 
ferred position, 25% extra. 



CHRISTIAN PHILANTHROPIST — Month- 
ly. Religious. Established 1890. The National 
Benevolent Association of The Christian 
Church, publisher. Subscription, 25 cts.; 
claimed circulation for year 1913, 14.500; 
16 pages, 3 columns; length of columns, 10^/2 
in.; width, 2^4 in. Forms close 5th. Office, 
2955 Euclid Avenue. 

Advertising rates, 80 cts. an inch.; 2 
times or 6 in., 75 cts.; 4 times or 12 in., 70 
cts.; 6 times or 18 in., 65 cts.; 8 times or 
24 in., 60 cts.; 12 times or 36 in., 50 cts. an 
inch; full page, $20; Vz page, $12; Vt. page, 
$7. 



CHURCH PROGRESS — Everv Thursday. 
Catholic. Established 1878. The Catholic 
Publishing Co., publishers. Subscription, 
$1.50; sworn average circulation for year 
1913, 7,500*; 8 pages, 7 columns: length of 
columns, 20 in.; width, 2% in. Office, Fuller- 
ton Building. 

Advertising rates, 75 cts. an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 in. space. 



COLMAN'S RURAL WORLD — Every 
Wednesday. Agricultural. Established 1828. 
Colman's Rural World Publishing Co., pub- 
lishers. Subscription, $1 ; detailed average 
circulation for year 1914, 45,153*; 16 



MISSOURI 



pages, 4 columns; length of columns, 13% in.; 
width, 2% in. Office, 718 Lucas Ave. 

Advertising rates, agate, 25 cts. a line, flat. 
Special positions, 10% extra. Reading notices. 
40 cts. a count line. 



COMMERCIAL NEWS AND LABOR GA- 
ZETTE — Semi-Monthly. Commercial-Labor. 
Established 1898. Geo. W, Briggs, publisher. 
Subscription, $5; claimed average circulation 
for year 1913, 10,300; 8 pages, 6 columns; 
length of columns, 20 in.; width, 2Va in. Can 
use matrices. Office, No. 6 North 3d Street. 

Advertising rates, agate, 12% cts. a line. 



COMMERCIAL REVIEW - 
Commercial. Established 1869 
pany, publishers. Subscription 
average circulation for six 
-July, 1914, 31,000 net paid; 
umns ; length of columns, 14 
in. Can use matrices. Office, 

Advertising rates, 12% cts 



 Semi-Monthly. 

Briggs & Com- 
, $2.50 ; claimed 

months ending 
16 pages, 4 col- 

in.; width, 2% 

6 N. 3d Street. 
. a line. 



DRACH, CHAS. A. ELECTROTYPE COM- 
PANY — 

See advertisement on page 526. 



DRYGOODSMAN AND GENERAL MER- 
CHANT — Every Saturday. Drygoods Trade. 
The Tradesman Publishing Co., publishers. 
Subscription, $3 ; claimed average circulation 
for year 1913, 6,000; 60 to 200 pages, 3 col- 
umns; length of columns, 10 5/6 in.; width, 
2i'V in. Office, 1627-31 Washington Avenue. 

Advertising rates, Vs page, $11.25; % 
page, $21.25; Va page (full column), $30; % 
page, $40; one page, $75. 



FARM MACHINERY — Every Tuesday. 
Trade. Established 1886. Midland Publish- 
ing Co., publishers. Subscription, $1 ; detailed 
average circulation for year 1913, 6,200*; 
36 to 80 pages, 4 columns; length of col- 
umns, 12 in.; width, 2% in. Office, 810 
Pine Street. 

Advertising rates, $2.40 an inch, with dis- 
count of 20, 25, 30, 40 or 50% on 4, 13, 
26, 39 or 52 insertions. 



FARM PROGRESS — Semi-Monthly. Agri- 
cultural. Established 1904. Geo. W. Knapp & 
Co., publisher. Subscription, 25 cts.; sworn 
detailed average circulation for first six 
months in 1914, 152,175* net; 14 to 20 pages 
or more, 4 columns; length of columns, 13 4/7 
in.; width, 2% in. Forms close 2d and 4th 
Monday of each month preceding date of is- 
sue. Can use matrices. Office, Seventh and 
Olive Streets. 

Advertising rates, agate, 65 cts. a line. 

Reading notices, $1.30 cts. a line. Special 

rate for Farm Progress and Semi-weekly Re- 

I public, one week during same month, com- 



Whlch is which? Not every newspaper or magazine is useful to you. Nel- 
son Chesman & Company is the clearing house for "which is which" infor- 
mation. 



160 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



bined, $1 a line. Farm Progress, one week 
in Semi-weekly Republic, and one time m 
Sunday Republic, all during same month, 
$1.15 a line; preferred position, 25% extra. 

FORCE — Monthly. Hygiene. Sports. 
Physical Culture. Established 1903. Force 
Publishing Co., publishers. Subscription $1; 
claimed average circulation for year 191d, 
8 000; 80 pages, 2 columns; length of col- 
umns, 9 in.; width, SVa in. Forms close 10th 
preceding month. Office, 123 Locust Street. 

Advertising rates, 30 cts. a line; $3 an 
inch; one page, $40; % and Vz pages pro 
rata. Inside front and back cover, lO^o 
additional; outside back cover, 207o. Dis- 
count, 10% on three pages or more within 
one year. 

FRIEDENSBOTE — Every Sunday. Ger- 
man. Evangelical. Established 1849. Eden 
Publishing House, publishers. Subscription, 
$1; claimed circulation for year 1913, ;^ll,129; 
16 pages, 4 columns; length of columns, 13 
in.; width, 21/0 in. Office, 1716 Chouteau 
Avenue. 

Advertising rates, 20 cts. a line. Discount 
on 6 times, 10%; 13 times, 20%; 52 times, 
30%. 

FRONT RANK — Every Saturday. For 
young men and women. Established 1890. 
Christian Board of Publication, publishers; 
sworn average circulation for year 1913, 35,- 
517*; 16 pages, 3 columns; length of col- 
umns, 10% in.; width, 2 Vg in. Office, 2710- 
14 Pine Street. 

Advertising rates, $3.55 an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 in. space. 

GLOBE-DEMOCRAT — Every morning in- 
cluding SUNDAY, and SEMI-WEEKLY, Tues- 
days and Fridays. Republican. Established 
1852. The Olobe Printing Co., proprietors. 
Subscription, daily, $6; Sunday, $2; Semi- 
weekly, $1 ; sworn average circuhition for nine 
months ending April, 1914, daily, 119,744* 
net; Sunday, 164,381* net; semi-weekly, 94,- 
614* each issue; daily, 12 to 24 pages; Sun- 
day, up to 106 pages; semi-weekly, 16 to 28 
pages, 7 columns; length of columns, 21% in.; 
width, 2% in. Forms for semi- weekly close 
Sunday preceding. Can use matrices. Office. 
Southwest corner Si.xth and Pine Streets. 

Advertising rates, daily, agate, 25 cts. a 
line; four times, 95 cts.; five times, $1.15; 
six times, $1.35; seven times, $1.50; thirty 
times, $4.95; each additional insertion, 13^/2 
cts. a line; 1 t. a. w., 20% extra; 2 t. a. w., 
including Sunday, 30%; Sunday only, 30 cts. 
a line, each insertion; 1,000 lines within one 
vear, daily, 20 cts. a line; Sunday, 25 cts.; 
2,000 lines, daily, 171/2 cts.; Sunday, 20 cts.; 
5,000 lines, daily, 15 cts.; Sunday, 17% cts.; 
10,000 lines, daily, 13 1/2 cts.; Sunday, 15 cts. 
Local notices, Saturday or Sunday, 75 cts.; 
other days, 50 cts.; full faced headings, 50% 
extra. Leaded notices on editorial page, $1; 
Saturday or Sunday, $1.25; full faced head- 



MISSOURI 



ings, 50% extra. Classified, 10 cts. a Una 
solid agate or 25 cts. displayed. Semi-weekly, 
both issues, 50 cts. a line. Local notices, $1 
a line. Leaded notices, editorial page, $1.25. 
Special position, daily, Sunday or weekly, 15, 
25 or 40% extra. 

HEROLD DES GLAUBENS — Every Wed- 
nesday. German Catholic. Established 1850. 
German Printing and Publishing Association, 
publishers. Subscription, $2; claimed aver- 
age circulation for year 1913, 43,200; 8 pages, 
7 columns; length of columns, 211/2 in.; 
width, 2% in. Can not use matrices. Office, 
Temple Building. 

Advertising rates, 5 cts. a line, flat. Read- 
ing notices, double display. 

HLAS — Every Tuesday and Friday. Bohe- 
mian. Catholic. Established 1873. Bohe- 
mian Literary Society, publishers. Subscrip- 
tion, $2; claimed average circulation for year 
1913, 9,900; 8 pages, 6 columns; length of 
columns, \%Vz in.; width, 2% in. Office, 
1625 S. 11th Street. 

Advertising rates, 8 cts. a line; 5,000 lines, 
6 cts.; 10,000 lines, 5 cts a line. Reading 
notices, 20 cts. a line. 

HOME — Monthly. Literary. Established 
1900. Orff Printing and Publishing Co., pub- 
lishers. Subscription, 50 cts.; claimed aver- 
age circulation for year 1913, 31,000; 24 
pages, 3 columns; length of columns, 10 in.; 
width, 21/8 in. Can use matrices. Forms close 
10th preceding month. Office, 2807 Locust 
Street. 

Advertising rates, agate, 2o cts. a line. 

HUMORIST — Monthly (1st). Humorous 
Literature. Established 1879. Henry Her- 
man editor and publisher. Subscription, $1 ; 
claimed average circulation for year 1913, 
ri8,000; 24 to 30 pages, 3 columns, length of 
columns, 8=/4 in.; width, l^'a in. Can not 
use matrices. Forms close, 20th of month 
preceding. Office, 206 South Fourth Street. 
Advertising rates, 10 cts. a line, flat. 

INTERNATIONAL MUSICIAN — Monthly. 
Musical. Established 1901. Owen Miller, 
publisher. Subscription, 50 cts.; claimed cir- 
culation for year 1913. 75,000; 16 linees, 5 
columns; length of columns, bV^. in.; width, 
2% in. Forms close 26th preceding month. 
Office, 3535 Pine Street. 

Advertising rates, $2.50 an inch. 

INTERSTATE GROCER — Every Saturday. 
Trade. Established 1889. Grocers' Journal 
Co., publishers. Subscription, $1; sworn aver- 
age circulation for year 1913, 9,271*; 12 
pages, 7 columns; length of columns, 21% 
in.; width, IVi, in. Cannot use matrices. 
Forms close Thursday. Office, 501-5 Navarre 
Building. 

Advertising rates, agate $1.12 an inch. 



INTERSTATE MEDICAL JOURNAL — 
Monthly. Medical. Established 1893. Inter- 



NELSON CHESMAN & CO.'S RATE BOOK. 



161 



MISSOURI 



state Medical Journal Co. (Inc.), publishers. 
Subscription, $2; claimed average circulation 
for year 1913, 10.000; 192 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Can 
use matrices. Forms close 15th preceding 
month. Office, Metropolitan Building. 

Advertising rates, Vg page, $9; % page, 
$15; Vz page, $27.50; one page, $50. Dis- 
count, 5, 10 and 15% on 3, 6 and 12 months 
respectively. Reading notices, 20 cts. a line. 

JACOBS & COMPANY. 

See advertisement on pages 502, 503, 504, 
505 and 506. 



MEDICAL BRIEF — Monthly (1st) 
Medical. Established 1873. Henry R. Strong 
publisher. Subscription, $1; circulation not 
given by publisher; 100 pages, 2 columns 
length of columns, 7% in.; width, 2% in 
Can not use matrices. Forms close 15th of 
month preceding. Office, 9tli and Olive Street 

Advertising rates, $5 an inch; full page 
$40, with discount on 3, 6, or 12 months con 
tract? 



JEWISH VOICE — Every Friday. Jewish. 
Established 1881. Rabbi M. Spitz, publisher. 
Subscription, $2; claimed average circulation 
for year 1913, 13,500; 8 pages, 5 columns; 
length of columns, 17 14 in.; width, 2% in. 
Office, Syndicate Trust Bldg. 

Advertising rates, $1 an inch. Reading 
notices, 25 cts. a line. 

JOURNAL OF AGRICULTURE — Every 
Friday. Agricultural. Established 1866. Na- 
tional Publishing Co., publishers. Subscrip,- 
tion, 75 cts.; sworn detailed average circula- 
tion' for 1913, 151,511* net; 16 to 24 pages. 
4 columns; length of columns; 13% in.; 
width, 21/4 in. Forms close Monday. Office, 
716 Lucas Avenue. 

Advertising rates, agate, 60 cts. a line, flat. 
Special position, 10 or 25% extra. Reading 
notices, 75 cts. a count line. Classified 5 cts. 
per word. 

See advertisement on page 518. 

LISTY — Every Thursday. Bohemian-Inde 
pendent. Established 1902. Louis Novak, pub- 
lisher. Subscription, $2; claimed average cir- 
culation for year 1913, 4,800; 8 pages, 6 col- 
umns; length of columns, 19% in.; width, 2% 
in. Can use matrices. Office 2117 So. 12th 
Street. 

Advertising rates, 50 cts. an inch. 



MEDICAL ERA — Monthly. Medical. Es- 
tablished 1892. A. B. H. Gradwohl, M. D., 
publisher. Subscription, $1.50; claimed cir 
culation for year 1913, 11,000; 80 pages, 2 
columns; length of columns, 8 in.; width, 2% 
in. Can use matrices. Office, 820 North 
Grand Avenue. 

Advertising rates, t"? page, $5; % page, $6; 
Vi. page, $12; % page, $20; 1 page, $06, 
with discounts on three or more insertions. 
% page, 6 months, $60; one year, $100; 



MISSOURI 



1/2 page, six months, $100; one year, $150; 
one page, six months, $150; one year, $250. 

MEDICAL FORTNIGHTLY — Fortnightly 
(10th and 25th). Medical. Established 1891. 
Fortnightly Press Co., publishers. Subscrip- 
tion, $2; claimed average circulation for year 
1913, 10,400; 40 pages, 2 columns, length of 
columns, 8% in.; width, 2% in. Can not use 
matrices. Forms close, 1st and 20th. Office, 
319-20 Century Bldg. 

Advertising rates, full page, $15; % page, 
(upper), $10; (lower), $8.85; i^ page, (up- 
per), $6.25, (lower), $5, with a discount of 
20% on yearly contracts. 

See advertisement on page 535. 



MEDICAL REVIEW — Monthly. Medical. 
Established 1875. St. Louis Medical Review 
Assn., publishers. Subscription, $2; claimed 
circulation for year 1913, 6,500; .52 pages, 

2 columns; length of columns, 9 in.; width. 

3 in. Forms close 12th of preceding month. 
Office, 3528 Franklin Ave. 

Advertising rates, -^ page, $4: Vg page, $T; 
Va. page, $12; % page, $22; one page, $40, 
with discounts of 5, 10 or 25% on 3, 6 or 12 
months, respectively. Reading notices, 30 
cts. a line. 



MERCANTILE ADJUSTER— See New York 
City. 



MIRROR — Every Friday. Independent. 
Politics. Literary. Critical. William Marion 
Reedy, publisher. Subscription, $2 ; circula- 
tion- — not given by publisher; 20 to 40 pages, 
4 columns; length of columns, 11% in.; 
width, 2% in. Forms close 10 days in ad- 
vance. Office, Syndicate Trust Building. 

Advertising rates, 1,000 lines, 15 cts. a 
line; 2,000 lines, 14 cts.; 3,000 lines, 13 cts.; 
5,000 lines, 12 cts.; 10,000 lines, 10 cts. a 
line. 



MISSISSIPPI BLAETTER. Sunday edi- 
tion of Westliche Post, which see. 



MISSOURI A. O. U. W. OVERSEER— 
Monthly. Ancient Order United Workmen. 
Established 1879. Overseer Publishing Co., 
publishers. Subscription, 50 cts.; claimed 
circulation for year 1913, 7,000; 16 pages, 4 
columns; length of columns, 11% in.; width, 
2% in. Can use matrices. Office, 805 Times 
Building. 

Advertising rates, agate, 10 cts. a line. 



M. K. & T. EMPLOYES' MAGAZINE— 
Monthly. (1st). Railroad Employes. Estab- 
lished 1913. M. K. & T. Employes Magazine 
publishers. Subscription $1. (Distributed free 
to employes). Claimed average circulation for 
six months ending June, 1914, 20,000; 52 
pages, 2 columns; length of columns, 7% 
in.; width, 2^4 in. Cannot use matrices. 
Forms close 15th of month preceding. Office, 
F 16 Railway Exchange Building. 

Advertising rates, full page $45; % page, 
$26.50; 1/4 page, $15; V% page, $10; on semi- 



162 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



annual contracts $40; $22.50; $12.50 or 
$7.50; on annual contract, $35, $18.50, $10 
or $6 regpectively. 



MISSOURI MULE — Monthly (1st). Humor- 
ous literature. Established 1912. The Lucey 
Publishing Co., publishers. Subscription, $1; 
claimed average circulation for six months 
ending July 1914, 10,000; 20 pages, 2 col- 
umns, length of columns 9 in.; width 3 in. 
Can use matrices. Forms close 24th of month 
preceding. Office 3833 Olive Street. 

Advertising rates, $2.50 an inch; full page 
$25; V2 page, $15; V* page $7.50. 



MISSOURI RURALIST— Semi-monthly ( 5th 
and 20th). Agricultural. Live Stock. Es- 
tablished 1902. Arthur Capper, publisher. 
Subscription, 50 cts. ; sworn detailed average 
circulation for 1913, 84,000*; 20 to 40 pages, 
4 columns; length of columns, 13 3/14 in.; 
width, 2% in. Forms close one week in ad- 
vance. Can not use matrices. Office, 1106 
Chemical Building. 

Advertising rates, agate, 35 cts. a line; 
full page (740 lines), $210; back cover page, 
$230. Reading notices, 70 cts. a line. Classi- 
fied, 4% cts. per word; 4 times, 16 cts. 
per word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



MODERN HOSPITAL — Monthly. Architec- 
ture. Equipment and Administration of Hos- 
pitals and Sanitariums. Establshed Sep- 
tember 1913. The Modern Hospital Publish- 
ing Co., publishers. Subscription, $3 ; claimed 
average circulation for 1913, in excess of 
8,000; 168 page, 2 columns; length of col- 
umns, QVz in.; width, 3^ in. Forms close 
10th preceding month. Office, Metropolitan 
Building, Grand Avenue and Olive Street. 

Advertising rates, V<i, page, $22, V2 page, 
$40; one page, $72; on yearly contract, $18, 
$34 or $60 respectively. 



NATIONAL ELKS HORN — Monthly 
(20th). B. P. O. Elks. Established 1899. 
Norman M. Vaughn, publisher. Subscription, 
$1.50; claimed average circulation for year 
1913, 51,000; 16 pages, 3 columns; length of 
columns, 12 in.; width, 2% in. Office, 1419-20 
Syndicate Trust Building. 

Advertising rates, $3 an inch. 



NATIONAL FARMER AND STOCK GROW- 
ER — Monthly (1st). Agricultural. Establish- 
ed 1898. Hale Publishing Co., publishers. 
Subscription, 50 cts.; sworn detailed average 
circulation for first four months 1914, 122,- 
897* net paid; 32 pages, 4 columns; length 
of columns, 12^ in.; width, 2% in. Forms 
close 25th of month preceding. Office, 3550 
Vista Avenue. 

Advertising rates, agate, 50 cts. a line; 
three consecutive insertions or 175 lines in 
one issue, 47 cts.; six insertions or 350 lines, 



MISSOURI 



45 cts.; twelve insertions or 700 lines, 42 
cts. a line. Full position 10% extra. 
See advertisement on page 520. 



NATIONAL GOOD ROADSTER — Monthly 
(1st). Better Highways. Established 1914. 
Good Roadster Publishing Co., publishers. 
Subscription, $1; claimed average circulation 
for first three months of existence, 15,000; 
guaranteed for 1915, 20,000; 16 to 48 
pages, 4 columns, length of columns, 
12 in.; width, 2% in. Can use matrices. 
Forms close 10 days in advance. Office, 1414 
Wright Bldg. 

Advertising rate, agate, 11 cts. a line; full 
page $65; V2 page, $35; % page $18. Class- 
ified, 10 cts. a line. 

See advertisement on page 453. 



NATIONAL RIP SAW — Monthly. Socialist. 
Established 1904. National Rip Saw Publish- 
ing Co., publishers. Subscription, 50 cts.; 
detailed average circulation Aug. 15, 1914, 
231,008*; 16 pages, 4 columns, length of 
columns, 12 in.; width, 2 1/^ in. Forms close 
5th preceding month. Office, 411 Olive St. 

Advertising rates, agate, $1 a line; ^, 
page (168 lines), $151.20; V2 page, 302.40; 
one page, $490; full back page, $550. 

See advertisement on page 523. 



PHILATELIC JOURNAL OF AMERICA 
— Monthly (1st). Philatelic Stamp Security 
Co., publishers. Subscription $1; claimed aver 
age circulation, for 1913, 10,878; 48 pages. 2 
columns; length of columns. 8 in.; width, 2% 
in. Cannot use matrices. Forms close 15th of 
preceding month. P. O. .Address, Wellston 
Station. 

Advertising rates, 25 cts. per line, (six 
words, 11 lines to an inch), with discount of 
25% on 1,000 line contract. 



POST-DISPATCH — Everv evening except 
Sundav, and SUNDAY MORNING. Independ- 
ent. Established 1852. Pulitzer Publishing 
Co., proprietors. Subscription, daily, $3; Sun- 
dav, $2; sworn detailed average circulation 
for 'year 1913, daily 171,214*: Sundav. 307.- 
524*; daily, 12 to 28 pages; Sunday, 60 to 80 
pages, 8 columns; length of columns 20 in.; 
width, 2iV in. Can use matrices. Office, 210- 
212 North Broadway. 

Advertising rates, Sunday, Thursday, Fri- 
day, 34 cts.; Monday, Tuesday, Wednesday, 
30 cts.; Saturdays, 25 cts. a line; on yearly 
contract. Sunday, Thursday, Friday, 13 times 
or 2,000 lines, 30 cts.; 26 times or 3,000 
lines. 28 cts.; 78 times or 5.000 lines, 24 cts.; 
104 times or 7,500 lines, 22 cts.; 156 times 
or 10,000 lines, 20 cts. Monday, Tuesday, 
Wednesdav, 2,000 lines, 27 cts.; 26 times or 
3.000 lines, 24 cts.; 78 times or 5,000 lines, 
21 cts.; 104 times or 7,500 lines, 20 cts.; 
156 times or 10,000 lines, 19 cts.; Saturday 
onlv, 8 times or 2,000 lines, 23 cts.; 13 times 
or "3,000 lines, 22 cts.; 26 times or 5,000 



NELSON CHESMAN & CO.'S RATE BOOK. 



163 



MISSOURI 



lines, 19 cts.; 39 times or 7,500 lines, 18 
cts.; 52 times or 10,000 lines, 17 cts. 

Schools and resorts, daily or Sunday, 20 
cts. a line. 

Comic Section, back page, in colors only, 
75 cts. a line, flat. 

Sunday Magazine, inside page only, 70 cts. 
a line, flat. 

Readers; Monday, Tuesday, Wednesday or 
Saturday, 75 cts.; Thursday, Friday or Sun- 
day, $1 a count line, flat; reading style, daily 
or Sunday, $1.25 a line, flat. 

Classified, ordinary; daily or Sunday, 10 
cts. a line; agents, canvassers, salesmen, em- 
ployment agencies, trade schools, etc., 15 
cts. a line; business personal, 25 cts.; medi- 
cal, 25 cts.; agate caps, or 3-em dashes top 
and bottom, 5 cts. a line extra; real estate 
display in real estate classifications only, 25 
cts. a line; real estate display, run of paper, 
regular display rates ; display on Want pages 
(except real estate classification), regular dis- 
play rates. Cuts on heavy-faced type not ac- 
cepted for classified columns. 



QUEEN'S WORK — Monthly (15th). 
Catholic-Home. Established 1914. Jesuit 
Fathers, publishers. Subscription, $1; claimed 
average circulation for first three issues, 
21,000; guaranteed for 1914-15, 20,000 to 
30,000; 00 pages. 2 columns; length of col- 
umns, 8 in.; width, 2% in. Can use mat- 
rices. Forms close 1st of month preceding. 
Office, 205 North Grand Avenue. 

Advertising rates agate, full page (224 
lines) $35; i^ page, $18; % page, $10, % 
page, $5.50; back cover, $100; inside cover 
$50; covers run in colors 20 cts. a line. 



RAILROAD TELEGRAPHER — Monthly. 
Fraternal. Labor. Order of Railroad Tele- 
graphers, publishers. Established 1885. Sub- 
scription, $1 ; -claimed average circulation for 
year 1913. 44,000; 182 pages, 2 columns; 
iength of columns, 8 in.; width, 2% in. Forms 
close 5th current month. Can use matrices. 
Office, Star Building. 

Advertising rates, $9 an inch; hi page, $27; 
Vz page, $45; one page, $75. Discount, 10, 
15 or 33%% on 3, 6 or 12 consecutive inser- 
tions respectively. 



REPUBLIC — Every morning including 
SUNDAY, and SEMI-WEEKLY, Mondays and 
Thursdays. Democratic. Established 1808. 
George Knapp & Co., publishers. Subscrip- 
tion, daily, $4; Sunday, $2; Semi-weekly, 50 
cts.; sworn detailed average circulation, for 
six months ending June 30, 1914, daily, and 
Sunday, 115,196* net; Sunday, 136,521* net; 
semi-weekly, 156,768* net; daily, 10 to 24 
pages; Sunday, 50 to 60 pages; semi-weekly, 
16 pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
Seventh and Olive Streets. 

Advertising rates, agate, daily, 25 cts. a 
line; Sunday, 30 cts.; to be used within one 
year (minimum 10 lines), daily or Sunday, 
seven times, 21 cts.; thirteen times, 20 cts.; 
twenty-six times, 18 cts.; seventy-eight times. 



MISSOURI 



17 cts.; 156 times, 14 cts. a line. Open space 
within one year, 1,000 lines, daily. 20 cts. a 
line; Sunday, 25 cts.; 2,000 lines, daily, 
17% cts.; Sunday, 20 cts.; 5,000 lines, daily. 
14 cts.; Sunday, 15 cts. a line. Specified posi- 
tions, 25% extra. Classified, 10 cts. a line; 
personals, medical, etc., 15 cts. a line. Read- 
ing notices, 50 cts. and $1 a line in daily; 
75 cts., and $1 in Sunday is.sue, with dis- 
counts on 500 lines or more. Semi-week- 
ly, 65 cts. per line (2 issues). Reading mat- 
ter, counted lines, double display rate. Spe- 
cial combination rates for Sunday, semi-week- 
ly and Farm Progress. Also semi-weekly and 
Sunday — See Farm Progress. 



ROUND TABLE — Every Saturday. Relig- 
ious. For Young Men. Established 1890. 
Christian Board of Publication, publishers; 
sworn average circulation for year ending 
March, 1914, 18,125*; 16 pages, 3 columns; 
length of columns, 10% in.; width, 2% in. 
Can use matrices. Office, 2710-14 Pine Street. 

Advertising rates, $1.80 an inch, with dis- 
counts of 5, 10, 15 or 20% on 10, 50, 200 or 
500 in.; space. 



SOCIAL CIRCLE — Every Saturday. Relig- 
ious. For Young women. Established 1890. 
Christian Board of Publication, publishers; 
sworn average circulation for year ending 
March, 1914. 20,250*; 16 pages, 3 columns; 
length of columns, 10% in.; width, 2% in. 
Can use matrices. Office, 2710-14 Pine Street. 

Advertising rates, $1.98 an inch, with dis- 
counts of 5, 10, 15 or 20% on 10, 50, 200 or 
500 in.; space. 



SPORTING GOODS DEALER — Monthlv 
(1st). Established 1899. Charles C. Spink 
& Son, publishers. Subscription 50 cts.; 
claimed average circulation for year 1913, 
12.000; 72 pages, 2 and 8 columns; length 
of columns, 10 in.; width, 3% and 2% in. 
Forms close 20th preceding month. Office, 
1002 Olive Street. 

Advertising rates, 1 inch, narrow column, 
$2; Vi, page, $12; % page, $20; one page, 
$35. Discount, 5% on six months; 10% 
on one year. 

SPORTING NEWS— Every Thursday. 
Sporting. Established 1886. Charles C. Spink 
& Son, publishers. Subscription, $2 ; claimed 
average circulation for year 1913, 75,000; 8 
pages, 7 columns; length of columns, 22 in.; 
width, 2% in. Office, 1002 Olive Street. 

Advertising rates, agate, 20 cts. a line. 
Reading notices, 50 cts a line. 



STAR — Every evening except Sunday. In- 
dependent. Established 1880. Subscription, 
$3 ; sworn average circulation for year end- 
ing August 1914, 56,748*; 10 to 24 pages, 
7 columns; length of columns, 21% in.; 
width, 2% in. Can use matrices. Office, cor- 
ner Twelfth and Olive Streets. 

Advertising rates, agate, 15 cts. a line; 
500 lines, within one year, 12 cts.; 2,50Q 



164 



NELSON CHESMAN & GO'S RATE BOOK. 



MISSOURI 



lines, 10 cts.; 5,000 line, 9 cts.: 15,000 linps. 
8 cts. a line. Preferred position, 25% extra. 
Special rates for publishers, schools and col- 
leges or hotels and summer resorts, 12 V2 cts. 
a line. Classified, 10 cts. a line. Reading 
notices, 50 cts. a count line. 



SUNDAY WATCHMAN — See Western 
Watchman. 

TIMES — Every evening except Sunday. In- 
dependent. Established 1907. German-Amer- 
ican Press Association, publishers. Subscrip- 
tion, ?3; sworn average circulation for six 
months prior to April 1914, 81,027* net paid; 
12 to 32 i)agcs, 7 columns; length of columns, 
21 3/7 in.; width, 2 Vg in. Can use matrices. 
Office, Broadway and Chestnut Streets. 

Advertising rates, agate, 25 cts. a line; ¥2 
inch or more, 13 times, 20 cts.; 26 times, 17 
cts.; 52 times, 15 cts.; 104 times, 13 cts.; 
156 times, or more, 12 cts. a line. Open space 
within one year, 1,000 lines, 18 cts. a line; 
2,000 lines," 16 cts. a line; 3,000 lines, 14 
cts.; 5,000 lines, 13 cts.; 10,000 lines, or 
more, 12 cts. a line. Automobile advertis- 
ing, 25 cts. a line; 1,000 lines, 18 cts.; 3.n00 
lines, 14 cts.; 5,u00 lines, 12 cts. Educa- 
tional and summer resorts, 15 cts. a line; 
reading notices, nonpareil, 60 cts. a line; tele 
graphic readers, $1 a line. Classified. 10 cts. 
a line. 

See advertisement on page 522. 



TOYS AND NOVELTIES — Monthly. Trade. 
Established 1909. Charles C. Spink & Son, 
publishers. Subscription, 50 cts.; claimed 
average circulation for year 1913, 6.500; 80 
pages, 2 and 3 columns; length of columns, 
10 in.; width, 3% and 2^ in. Forms close 
1st. Office, 1002 Olive Street. 

Advertising rates, Vs page, $4; % page, 
$7; V2 page, $12; one page, $20. Discount, 
5 and 10% on 6 and 12 months, repectively. 



T. P. A. MAGAZINE — Monthly (15th). 
Traveling Men-Fraternal. Established 1905. 
Trpvelers' Protective Association of America 
Publishers. Subscription, 50 cts.; sworn av- 
ernge circulation for six months ending .Jiily. 
1914,, 47.338* net; 32 to 64 pages, 2 columns, 
length of columns, 8 in.; width, 2% in. Can 
not use matrices. Forms close 1st. Office, 
915 Olive Street. 

Advertising ratfs, full page, $60; 3 months, 
$50; G months, $45: one year, $40 each in- 
sertion; 1/2 page, $32.50, $27.50, $24.75 or 
$22; V4, page. $17.50, $15, $13.50 or $12; 
% page, $10, $8, $7.20 or $6.40 respectfully. 



UROLOGIC AND CUTANEOUS REVIEW 
— Monthly. Medical. Established 1897. The 
Philmar Company, publishers. Subscription, 
$2; claimed average circulation for 1913. 
17,500; 96 pages, 2 columns; length of col- 
umns, 9V2 in.; width, 2% in. Forms close 
10th preceding month. Office, 3700 Morgan 
Street. 

Advertising rates, -h page, $5.75; Vs page, 
$9; % page, $17; Vi page, $30; one page, 



MISSOURI 



$54. Reading notices, 75 cts. a line. Dis- 
count on 3 or more consecutive insertions. 



WESTERN WATCHMAN — Every Thursday, 
and SUNDAY WATCHMAN, every Saturday. 
Roman Catholic. Established 1864. Rev. D. S. 
Phelan, editor. Subscription, each, $2; sworn 
combined circulation for year ending June, 
1913, 8,500; 16 pages. Office, 720 Chestnut 
Street. 

Advertising rates, agate, 85 cts. an inch, 
with discount of 5, 10, 15 or 20% on 10, 50, 
200 or 500 in. space. Readers, 25 cts. a line. 

WESTLICHE POST — Every morning, and 
Country Edition, except Sunday, and MIS- 
SISSIPPI BLAETTER, Sunday edition of 
Westliche Post (morning issue). German. Re- 
publican. Established 1857. German-Ameri- 
can Press Association, publishers. Subscrip- 
tion, morning, $4; Country edition, $2; Sun- 
day, $2; sworn average circulation for six 
months prior to April, 1914, morning issue. 
21,087; Sunday, 24,825; Country edition, 
00,000; daily, 12 pages; Sunday, 36 to 60 
pages, 7 columns; length of columns, 213/7 
in.; width, 2 V^ in. Can use matrices. Office, 
Broadway and Chestnut Street. 

Advertising rates, agate, morning issue, 15 
cts.; 1,000 lines, within one year, 12 cts.; 
2,500 lines, 9 cts.; 5,000 lines, or more, 8 
cts. a line; Sunday issue, 20 cts. a line; 1,000 
lines within one year, 15 cts.; 2,500 lines, 12 
cts.; 5,000 lines, or more, 10 cts. a line. 
Reading notices, daily, 35 cts. a line; Sunday, 
50 cts. Classified, 10 cts. a line. 

See advertisement on page 536. 



WOMAN'S NATIONAL WEEKLY' — Every 
Saturday. Woman's National Publishing Co., 
publishers. Subscription, $1 ; sworn average 
circulation for nine months ending April, 
1914, 199,019* net; 8 pages, 7 columns; 
length of columns, 21 in.; width, 2Vr in. Can 
use matrices. Office, University City. 

Advertising rates, agate, 50 cts. a line. 
Reading notices, 75 cts. a line. Classified, 
5 cts. per word. 

WORD AND WORKS — THE REV. IRL R. 
HICKS' MAGAZINE — Monthly (20th of 
month preceding). Domestic and Scientific 
Established 1888. Word and Works Pub 
lishing Co., publishers. Subscription, $1 
guaranteed average circulation for year 1914 
30,000; 28 pages, 3 columns; length of col 
umns, 11 in.; width, 2% in. Can use 
matrices. Forms close 6th preceding month. 
Office, 3401 Franklin Avenue. 

Advertising rates, agate. 30 cts. a line; 
full page, $136; cover page, $140. Classified, 
2% cts. per word. 



SEDALIA — Population 17,822. Two railroads. 
Surrounded by an agricultural and stock 
raising district. Lead, zinc and coal in 
immediate vicinity. Industries include flour 
and woolen mills, meat and poultry pack- 
ing houses, breweries, foundries, boiler 
works, mattress and shoe factories; also 



NELSON CHESMAN & CO.'S RATE BOOK. 



165 



MISSOURI 



railroad shops of two large railway sys- 
tems located here. 



GARDEN AND FARM NEWS — Monthly 
(15th). Agricultural and Beekeeping. Estab- 
lished 1912. Garden and Farm News Co., 
publishers. Subscription, 25 cts. ; claimed 
average circulation for years 1913, 60,000; 
16 pages, 3 columns; length of columns, 10% 
in.: width, 2% in. Forms close 25th of pre- 
ceding month. 

Advertsing rates, 25 cts. a line. 



PERRY'S MUSICAL MAGAZINE — Month- 
ly (15th). Musical. Established 1882. A. W. 
Perry_ and Sons Music Co., publishers. Sub- 
scription, $1.50; claimed average circulation 
for year 1913, 3,500; 24 pages, 3 columns; 
length of columns, 10 in.; width, 2V^ in. Of- 
fice, 306 Broadway. 

Advertising rates, $1 an inch with 
counts on yearly contracts. 



dis- 



SPRINGFIELD — Population 35,201. Two 
railroad systems' consisting of eight radiat- 
ing lines. Shipping center of a most excel- 
lent agricultural district. All lines repre- 
sented by wholesale houses. Industries in- 
clude wagon factory, flour mills, planing 
mills, iron works, clothing, furniture, stave, 
broom and carriage, or two hundred fac- 
tories in alii Also machine shops of St. 
Louis & San Francisco Ry., employing 
2,500 men. Drury College, State Normal 
School, St. DeChantel and Loretto Acade- 
mies are located here. Annual value of man- 
ufactured products, $10,000,000.00. Bank 
clearings during 1913, $41,130,186.04. 



LEADER — Every evening except Sunday. 
SUNDAY MORNING. Democratic. Establish- 
ed 1867. H. S. Jewell, publisher. Subscrip- 
tion, daily, $5.40 ; sworn detailed average 
circulation for year ending March, 1914, daily 
and Sunday, 11,215* net; 8 to 32 pages,*? 
columns; length of columns, 20 in.; width. 
2% in. Can use matrices. 



MISSOURI 



Advertising rates, daily or Sunday, agate, 4 
cts. a line; 1,000 lines, 3 cts.; 2,000 lines, 2 
cts. Preferred position, 15 and 25% extra. 
Strictly mail order advertising, 2 cts. a line. 
Classified, Ic. a word, first insertion; %c. 
each subsequent consecutive insertion. Read- 
ing notices (locals), 5 cts. a line; pure read- 
ing, 10 cts. a line; first page readers, 25 cts. 
a line. 



OZARK COUNTRYMAN — Monthly (15th). 
Agricultural. Established 1913. H. S. Jewell 
publishers. Subscription 25 cts.; claimed aver- 
age circulation for six months ending July, 
1914, 14,500 net; 8 pages, 7 columns; length 
of columns, 20 in.; width, 2^4 in. Can use 
matrices. Forms close 12th. 

Advertising rates, agate, 5 cts. a line; 1,000 
lines or 12 times, 4 cts. a line. Classified Ic. 
per word. 



OZARK MAGAZINE — Monthly (10th). Il- 
lustrated. Rural. Established 1912. H. A. 
and A. G. Marten, publishers. Subscription, 
$1 ; claimed average circulation for 1913, 
5,000; 68 pages, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Cannot use 
matrices. Forms close 28th of month preced- 
ing. 

Advertising rates, $2.10 an inch, inside 
front and back pages, $40; back page, $50; 
(two colors), $65. Discounts, 5, 10, 15, 20, 
25 or 30% on 2, 4, 6, 8, 10 or 12 insertions. 



REPUBLICAN — Every morning except 
Monday. Republican. Established 18 9 3. 
Springfield Missouri Republican Co., publish- 
ers. Subscription, $4; claimed average circu- 
lation for year 1913, 10,800; 8 to 24 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 3 cts. a line; ex- 
ceeding 2,000 lines, 21/2 cts.; exceeding 3,000 
lines, 2 cts. a line; preferred position, 10% 
extra. Reading notices, 10 cts. a count line. 
Classified, Ic. a word. 

See advertisement on page 442. 



MONTANA 



ANACONDA — Population 10,134. B. A. & 
P._ R. R. In the center of a farming and 
mining district and has the largest copper 
smelting and refining plant in the world. 



STANDARD — Every morning including 
SUNDAY. Independent. Established 1889. 
Standard Publishing Co., publishers. Sub- 
scription, $7; sworn detailed average circu- 
lation for year 1913, daily, 10,512*; Sunday 
15,549*; daily, 12 to 16 pages: Sunday, 24 
to 40 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, daily, 4 ct». a 



line; two tin.es or more a week three months 
or longer, 3 1/^ cts.; six times a week six 
months or longer, or three times a week one 
year (156 times), 3 cts. a line; on yearly 
contracts, 3,500 lines, 31/2 cts.; 7,000 lines or 
more, 3 cts. a line. For Sunday service, add 
V^c. a line. Preferred positions, specified 
pages, 15%; next to reading (minimum 28 
lines deep), 10%; full position (minimum 42 
lines deep), 25%; apart from other advertis- 
ing, 100% additional. Reading notices, daily 
or Sunday, in body type, 50 cts. a line; 
minion run of paper, 25 cts. a line. Classified, 
daily or Sunday, Ic. per word or $1.50 a line 
per month. 



166 



NELSON CHESMAN & CO.'S RATE BOOK. 



MONTANA 



BILLINGS — Population 10,031. Located mm- 
way between St. Paul and the Coast on the 
Great Northern and Chicago, Burlington & 
Quincy and the Northern Pacific Railroad, 
in a thriving cattle raising and agricultural 
district. Is the supply point of Eastern 
Montana and Northern Wyoming. It is the 
center of one of the largest irrigated regions 
in the world and in the heart of an enormous 
newly developed rain farming district. The 
growing of sugar beets for an enormous 
sugar factory is one of the chief industries 
of the farming population. Other indus- 
tries are sugar factories (third largest 
in America). Flour mill (600 barrel ca- 
pacity), lumber mill, foundry, railroad 
shops, packing house, creamery and brick 
yards. Has Polytechanic Institute and Man- 
ual Training School, nine public schools 
and one accredited high school. Annual 
production, $30,000,000.00. Bank clear- 
ings during 1913, $23,149,940.73. 

GAZETTE — Every morning except Monday, 
including SCND.\Y. Republican. Established 
1885. Gazette Printing Co., publishers. Sub- 
scription, $7.00; claimed average circulation 
for 1913, 3, -556; 8 to 16 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, combination, 30 cts.; 
250 in., 25 cts.; 500 in., 20 cts. an inch. 
Specified position, 15 or 25% extra. Com- 
position, 5 cts. an inch extra. Readers, 10 
cts. a count line. Classified, 2 cts. per word. 

BUTTE — Population 39,165. Five railroads. 
Extensive mining interest; said to be the 
richest silver producing district in the world 
and to produce one-fifth the copper mined 
in the world; its mines and reduction works 
employ 13,000 men, with monthly pay rolls 
of $1,500,000.00. 

MINER — Every morning, including SUN- 
DAY. Democratic. Established 1876. Butte 
Miner Co., publishers. Subscription, $7.50; 
sworn detailed average circulation for six 
months ending March, 1914, daily, 8.565* net 
paid; Sunday 14,262* net paid; daily, 12 to 
16 pages; Sunday, 24 to 48 pages; 7 column.^ ; 
length of columns, 20 in.; width, 214 in. Can 
use matrices. 

Advertising rates, agate, daily or Sunday, $1 
an inch; on yearly contract, 25 in., 75 cts.; 
50 in., daily, 60 cts., Sunday, 67 cts.; 100 
in., 50 or 57 cts.; 200 in., 47 or 54 cts.; 300 
in., 45 or 52 cts.; 400 in., 43 or 50 cts.; 500 
in. or more, 42 or 49 cts. an in.; for daily or 
Sunday respectively. Special positions, 10, 
15 or 25% extra. Reading notices, 25 cts. a 
line, first insertion; 15 cts. subsequent in- 
sertions. Classified, 15 cts.; subsequent in- 
sertions, 10 cts. a line; $1.50 a line per 
month. 



MONTANA 



months, ending July, 1914, 11,731* net; 10 
to 16 pages, 7 columns; length of columns, 
20 in.: width, 2% in. Can use matrices. 

Advertising rates, agate, 5% cts. a line; 26 
times or 1,400 lines, 5 cts.; 52 times or 2800 
lines, 4^/^ cas.; 104 times or 4.200 lines, 4 
cts.; 156 times or 7,000 lines, 3 V^ cts. a line. 
Preferred posittion, 10 and 20% extra. Read- 
ing notices, 20 cts. a count line first in- 
sertion; 15 cts. subsequent insertions. Class- 
ified 1c. & word. 

See advertisement on page 442. 



POST — Every evening except Sunday. In- 
dependent. Established 1913. Inter Moun- 
tain Publihsing Co., publishers. Subscrip- 
tion, $5; sworn average circulation for aix 



GREAT FALLS— Population 13,948. G. N. and 
C. M. & St. P., Railway systems. In the 
center of a great and rapidly developing 
agricultural district. Mining also carried on 
most extensively. Has abundant water 
power, and vast quantities of wool and stock 
are annually shipped. Industries include 
the largest copper smelting and refining 
plant in the world; iron foundry; mining 
machinery manufactory; flour mills and 
breweries. 



TRIBUNE — Every morning including SUN- 
DAY. Democratic. Established 1887. The 
Tribune (Inc.), publishers. Subscription, $7; 
sworn average circulation for six months prior 
to April, 1914, 6,855* net paid; 10 to 20 
pages, 7 columns; length of columns, 20^ in.; 
width, 2^ in. 

Advertising rates, 75 cts. an inch; 25 in., 
on yearly contract, 50 cts.; 50 in., 40 cts.; 
100 in., 30 cts.; 200 in., 27 cts.; 300 in., 26 
cts.; 400 in., 25 cts.; 500 in., 24 cts.; 750 in., 
23 cts.; 1,000 in., 22 cts. an inch. Special 
positions next to reading, 10%; full position, 
20% extra. Composition, 5 to 7 cts. an inch 
extra. Reading notices, 15 cts. a line first in- 
sertion; 10 cts. a line subsequent insertions. 
Classified, Ic. a word, with discount on one 
week or longer. 



HELENA — Population 12,515. Two railroads. 
Distributing center of an agricultural and 
mining territory; has very rich gold, silver 
and iron mines. Industries include quartz 
mills, breweries, brick, tile and sewer pipe 
works, cracker and biscuit plants, smelters 
and concentrators, flour and lumber mills. 
Bank clearings during 1913, $57,180,435.00. 



INDEPENDENT — Every morning includ- 
ing SUNDAY. Democratic. Established 1866. 
Independent Publishing Co., publishers. Sub- 
scription, $4; sworn average circulation for 
first six months 1914. 5,360*; daily, 10 
pages; Sunday, 24 to 32 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. 

Advertising rates, agate, 56 cts. an inch; 
full position, 70 cts.; next to reading, 63 cts. 
an inch; 100 inches used within one year, 35, 
49 or 42 cts. an inch respectively according 
to position. Reading notices, body type, 15 
cts.; bold face, 25 cts. a count line. Classi- 
fied, 15 cts. a line, first time; 10 cts. a line 
each subsequent consecutive insertion. 
i See advertisement on page 468. 



NELSON CHESMAN & CO.'S RATE BOOK. 



167 



MONTANA 



MONTANA RECORD — Every evening ex- 
cept Sunday and WEEKLY. Republican. Es- 
tablished 1900. The Montana Record Pub- 
lishing Co., publishers. Subscription, daily, 
$6; Weekly, $1; sworn average circulation 
for six months prior to April, 1914, daily, 
7,475* net paid; Weekly, claimed 5,000; 
8 pages, 7 columns; length of columns, 21% 
in.; width, 2V4, in. Can use matrices. 

Advertising rates, daily or Sunday, 70 cts. 
an inch; 100 in., 56 cts.; 300 in., 42 cts.; 
600 in., 35 cts. Preferred position, 20% 
extra. Classified, Ic. a word. Pure reading 
notices, 30 cts.; local readers, 20 cts. a 
count line. WEEKLY, 50 cts. an inch; 100 
in., 40 cts.; 500 in., 35 cts.; 1,000 in. or 
more, 30 cts. an inch. Pure reading notices, 
20 cts.; local readers, 30 cts. a count line. 
Classified, Ic. per virord. 

See advertisement on page 442. 



STOCKMAN AND FARMER— Semi-month- 
ly. (1st and 15th). Agricultural. Estab- 
lished 1884. Charles H. Reifenrath, publisher. 
Subscription, $1 ; sworn average circulation 
July 1, 1914, 25,000*; 16 to 32 pages, 4 
columns; length of columns, 14 in.; width, 
2% in. Forms close five days in advance. 

Advertising rates, 12 1^ cts. a line; 250 
lines, 111^ cts.; 500 lines, 10 cts.; 1,000 



MONTANA 



lines, 9 cts.; 15,000 lines or more, 8 cts. « 
line. Reading notices, 20 cts. a line. 



MISSOULA — Population 12,869. Two rail- 
roads. Fruit growing and agricultural dis- 
trict; lumbering and mining also extensive- 
ly engaged in. Seat of Montana State Uni- 
versity. Total value of manufactured 
products for 1912, $3,200,000.00. Bank 
clearings during 1912, $10,000,000.00. 



MISSOULIAN — Every morning including 
SUNDAY and SENTINEL, every evening 
except Sunday. Republican. Established 
1873. Missoulian Publishing Co., publishers. 
Subscription, $8 ; circulation — not given by 
publisher; daily, 10 to 16 pages; Sunday, 20 
to 32 pages; 7 columns; length of columns, 
21 in.; width, 2Ve in. Can use matrices. 

Advertising rates, combined morning »nd 
evening, $1 an inch, first insertion; 70 cts. 
an inch, subsequent insertions. Open space, 
within one year, 100 in., 56 cts. an inch; 
200 in., 50 cts.; 300 in., 45 cts.; 400 in., 
40 cts.; 500 in., 35 cts. an inch. SUNDAY, 
56 cts. an inch, flat. Preferred position, 
10 and 25% extra. Classified, 2 cts. per 
word. Reading notices, locals, 25 cts. a line; 
each subsequent insertion, 15 cts. a line; 
local brevities, 35 cts. a line. Bold f«c«, 
double rate. 



NEBRASKA 



HASTINGS — Population 9,338. Located 96 
miles from Lincoln, on 5 railway systems; 
in the center of a thrifty agricultural and 
stock raising territory. Chief industries 
are harness, bottling and iron works; 
broom, candy, grainbin and cigar facto- 
ries; brick plants; brewery; flour and 
planing mills. Also has two large cold 
storage plants. Seat of Hastings College 
(Presbyterian). Also has a good Business 
College. Annual value of manufactured 
products, $1,500,000.00. Bank clearings 
for 1913, $10,163,649.93. 



TRIBUNE — Every evening except Sunday. 
Republican. Established, daily, 1905. Week- 
ly, 1886. Adam Breede, editor and publisher. 
Subscription, daily, $5; Weekly, $1; sworn 
average circulation for six months prior to 
April, 1914, 5,640* net paid; 6 to 12 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, daily, 20 cts. an inch, flat. 
Reading notices, 10 cts. a line for first inser- 
tion and 5 cts. a line for each additional in- 
sertion. Classified, Ic. per word. 



HEMINGFORD — Population 272. On C, B. 
& Q. R. R. Agricultural and stock raising 
being the principal industries, also has 
flour and feed mill. 

11 



PRAIRIE FARM GUIDE — Every Satur- 
day. Agricultural and Ideal. Established 
1913. Prairie Farm Guide Co., publishers. 
Subscription, $1 ; claimed average circula- 
tion for six months ending June 30, 1914, 
7,000; 4 to 16 pages, 4 columns; length of 
columns, 17 1/^ in.; width, 21/3 in. Can use 
matrices. 

Advertising rates, 25 cts. an inch. Classi- 
fied, 2 cts. per word. 



LINCOLN — Population 43,973. Five rail- 
roads. Has extensive jobbing trade and is 
an important retail center. Very large 
grain shipments. Industries include gaso- 
line engine, brick and tile works, machine 
shops, publishing houses, flour mills; 
harness, copper cable lightning rod, fur- 
niture and wood working factories; pack- 
ing houses and creameries. State Capital 
Building, State Insane Asylum and State 
Prison located here. Also the seat of the 
University of Nebraska, Cotner and Wes- 
leyan Universities, Union College and 
Nebraska Military Academy. Bank clear- 
ing for 1913, $99,422,708.00. I'otal value 
of manufactured products for 1913, $15,- 
110,000.00. Wholesale business for 1913, 
$35,105,000.00. 

AMERICAN HOMESTEAD — Monthly. Agri- 
cultural. Established 1883. Charles W. Bryan. 



168 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEBRASKA 



publisher. Subecription, 25 cts.; claimed 
average circulation for year 1913, 35,000; 
16 paffes, 4 colurtms; length of columns, 
12% in.; width, 2 Vg in. Forms close 28th 
preceding month. Can use matrices. 
Advertising rates, agate, 20 cts. a line. 



AMERICAN POULTRYMAN — Monthly. 
Poultry. Established 1894. American Poul- 
tryman Co., publishers. Subscription, 50 
cts. ; sworn average circulation for si.x 
months ending April, 1914, 30,000*; 20 to 
104 pages; 3 columns; length of columns, 10 
in.; width, 2% in. Forms close 15th to 20th 
preceding month. 

Advertising rates, $3.60 an inch; 10 in., 
$3.24; 15 in., $3.06; full page, $2,88 an 
inch, with discount of 10, 15, 20 and 33%% 
on 4, 8. 9 or 12 month contracts. 



CAMPBELL'S SCIENTIFIC FARMER— 
Monthly. Agricultural. Established 1907. 
The Campbell Soil Culture Publishing Co., 
publishers. Subscription, $1 ; claimed aver- 
age circulation for year 1913, 30,040 net 
paid; 32 pages, 3 columns; length of col- 
umns, 10 in.; width, 2^/4 in. Forms close 
20th preceding month. 

Advertising rates, agate, 20 cts. a line; full 
page, $78; V2 page, $40; % page, $21. Dis- 
counts on six and twelve month contracts, 5 
and 10% respectively. Reading notices, 25 
cts. a count line. Classified, 4 cts. per word. 



COMMONER — Second week of each month. 
Democratic. Agricultural. Established 1901. 
William J. Bryan, editor. Chas. W. Bryan, 
publisher. Subscription, $1; circulation, guar- 
anteed for 1914-15, 100,000; 32 pages, 4 col- 
umns; length of columns, 12 in.; width, 2% 
in. Can use matrices. Forms close second 
Monday of each month. 

Advertising rates, agate, 35 cts. a line, flat. 



DBUTSCH-AMERICAN FARMER — Every 
Wednesday. German. Agricultural. Estab- 
lished 1888. Press Publishing Co., publish- 
ers. Subscription, $1 ; sworn average circu- 
lation for year 1913, 131.315*; 16 to 24 
pagse, 4 columns; length of columns, 13% 
in. Can use matrices. 

Advertising rates, agate, 35 cts. a line. 
Special position 5 or 15 cts. a line additional. 
Reading notices, 6 point, 60 cts. a line; bre- 
vier, 80 cts. a line; long primer, $1 a count 
line. Classified, 40 cts a count line. 

See advertisement on page 545. 



FREIE PRESSE — Every Wednesday. Ger- 
man. Non-Partisan. Established 1884. Press 
Publishing Co., publishers. Subscription, 85 
cts. ; sworn average circulation for year 
1913, 131,428*; 8 to 12 pages, 7 columns; 
length of columns, 19 5/7 in.; width, 2% in- 
Can use matrices. 

Advertising rates, agate, 35 cts. a line. 
Special positions, 5 or 15 cts. a line addition- 
al. Reading notices, 6 point (about 7 words 
to the line), 60 cts. a line; brevier, 80 cts. 



NEBRASKA 



a line; long primer, $1 a line. Classified, 40 
cts. per count line. 

See advertisement on page 545. 



INDEPENDENT FARMER — Every x.iurs- 
day. Agricultural and Stock. Established 
1889. State Journal Co., publishers. Sub- 
scription, 25 cts.; claimed average circula- 
tion for year 1913, 35,000; 16 pages, 4 col- 
umns; length of columns, 14 in.; width, 2% 
in. Forms cloge Saturday preceding. 

Advertising rates, agate, 15 cts. a line, flat. 
Classified, 2 cts. per word. Reading notices, 
25 cts. a count line. 

See advertisement on page 526. 



NEBRASKA ECHO — Every Friday. Ger- 
man. Independent. Established 1900. Chr. 
Kuhl, publisher. Subscription, $1 ; claimed 
average circulation for year 1913, 8,700; 8 
to 16 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, 30 cts. an inch. 



NEBRASKA FARMER — Every Wednesday. 
Agricultural. Established 1859. S. R. Mc- 
Kelvie, publisher. Sworn average circulation 
for year 1913, exceeding 50,000; 24 to 48 
pages, 4 columns; length of columns, 14 in.; 
width, 2% in. Forms close one week in ad- 
vance. 

Advertising rates, agate, 30 cts. a line. 
For combination rate, see Associated Farm 
Papers. Classified, 3 cts. per word. 



NEBRASKA STATE DEMOCRAT — Every 
Saturday. Democratic. Established 1888. 
Democrat Publishing Co., publishers. Sub- 
scription, $1 ; circulation — not given by pub- 
lisher; 8 pages, 6 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, one month, $2 an inch; 
three months, $5.40; six months, $10.20 ; nine 
months, $14.40; one year, $18. Local read- 
ers, 5 cts. a line. 



NEBRASKA TEACHER — Monthly. Educa- 
tional. Established 1873. George L. Towne 
and W. K. Fowler, editors and publishers. 
Subscription, $1.25; circulation — not given 
by publisher; 48 pages, 2 columns; length of 
columns, 8 in.; width, 3 in. Can use mat- 
rices. Forms close 20th preceding month. 

Advertising rates, $1.50 an inch; full page, 
$20; %, % or Vs page, pro rata. 

NEBRASKA WORKER— Monthly (5th). 
Socialist. Established 1910. Enterprise 
Publishing Co., publishers. Subscription, 50 
cts. Sworn average circulation for year 1913, 
9,583* net paid; 8 pages, 6 columns; length 
of columns, 19 1^ in.; width, 2% in. Can 
use matrices. Forms close 25th of month pre- 
ceding. Office, 2226 R. Street. 

Advertising rates, 40 cts. an inch, flat. 

See advertisement on page 510. 



NEWS — Every evening except Sunday. See 
State Journal. 



NELSON CHESMAN & CO.'S RATE BOOK. 



169 



NEBRASKA 



POULTRY TOPICS — Monthly. Poultry. 
Established 1890. State Journal Co., pub- 
lishers. Subscription, 25 cts. ; claimed aver- 
age circulation for year 191.3, 27,000; 16 to 
24 pages. 3 columns; length of columns, 10 
in. ; width, 2 hi in. Can use matrices. Forms 
close 20th preceding month. 

Advertising rates, 20 cts. a line; 1.000 
lines or more within one year, or not less than 
7 lines in any one issue for twelve consecu- 
tive times, 15 cts. a line. 



STAR — Every evening except Sunday, and 
SUNDAY MORNING. Independent. Es 
tablished 1902. Star Publishing Co., pub 
lishers. Subscription, daily, $3; Sunda> . 
$1; sworn average circulation for year 1913 
(not including Sunday), 25,620*; 12 to 36 
pages, 7 columns; length of columns, 21VS 
in.; width, 2Vs in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
5 cts. a line; 1.000 lines or more, 4 cts. 
a line; full position, 25% extra. Classi- 
fied, Ic. a word. Liquor advertising, 7 cts. 
a line, flat. Reading notices, 25 cts. two 
count lines. 



STATE JOURNAL — Every morning in- 
cluding SUNDAY MORNING, and EVEN- 
ING NEWS, every evening except Sunday-. 
Republican. Established 1870. State Jouh 
nal Co., publishers. Subscription, Journal. 
$5; News $3; sworn average combined cir- 
culation for year 1913, 34,156*; Sunday, 15, 
773; 10 to 12 pages, 7 columns; length of 
columns, 21 V2 in.; width, 2Vk in. Can use 
matrices. 

Advertising rates, agate, covering both 
editions, or Sunday including Saiarday 
Evening News. 5 cts, a line; next rt-.ading, 
5% cts.; full position, 6 cts. a line, flat. 
Classified, in Sunday or daily Journal and 
News, Ic. a word. 



NEBRASKA CITY— Population 5,488. On 
Missouri River and two railway systems. 
Industries include metropolitan retail 
stores, large wholesale houses, extensive 
pork packing houses, stock yards, canner- 
ies; implement, shirt, overall, caster, 
windmill and cigar factories; cereal, flour- 
ing and alfalfa mills; bottling, vinegar and 
starch works; brick plant; packing 
houses. Fruit, corn and other agricul- 
tural products are raised in abundance in 
surrounding territory. State Institute for 
the Blind is located here. Annual value 
of manufactured and agriculture products, 
$82,765,000. Bank clearings during 1913 
$5,167,000. 



NEWS — Every evening except Sunday, 
and WEEKLY (in two parts, Tuesday and 
Friday). Democratic. Established 1854. 
News Co., publishers. Subscription, daily. 



NEBRASKA 



$5.20; weekly, $1.50; sworn average cir- 
culation for year 1913, daily, 2,213*; weekly, 
5,362*; daily and weekly, 4 to 6 pages, 7 
columns; length of columns, 22 in.; width, 
2% in.; weekly, 4 pages, 8 columns; length 
of columns, 24 in.; width, 2% in. Can not  
use matrices. 

Advertising rates, daily, 10 cts.; weekly, 
20 cts. an inch. Special position, 10 or 
20% extra. Composition, 5 cts. an inch 
additional. Locals, daily, 5 cts.; weekly, 8 
cts. a line. Classified, daily %c. ; weekly, 
2 cts. per word. 



NORFOLK — Population 6,025. Two rail- 
roads. Center of an excellent agricultural 
region, devoted largely to sugar beet and 
grain growing; stock raising also indulged 
in. Industries include railroad shops, 
brick yards, flour and cereal mills, foun- 
dry and machine shops, nurseries, thresh- 
ing machines, concrete block, pickle, bot- 
tling, candy and beet sugar factories and 
creamery. Annual value of manufactured 
and agricultural products, $11,500,000.00. 
Bank clearings during 1913, $14,270 - 
000.00. 



CARLSON'S RURAL REVIEW — Monthly 
(25th). Stock Raising, Agricultural. Es- 
tablished 1910. The Carlson Review Co., 
publishers. Subscription, $1 ; claimed aver- 
age circulation for 1913, 31,896; 16 pages, 
3 columns; length of columns, 10 in.; width, 
2i''s in. Can use matrices. Forms close 12th. 

Advertising rates, 20 cts a line, flat. 



NEWS — Every evening except Sunday. 
Republican. Established 1877. The Huse 
Publishing Co., publishers. Subscription, $3; 
sworn detailed average circulation for 1913, 
9,415* net paid; 8 to 16 pages, 7 columns; 
length of columns, 20 1^ in.; width, 2% in. 

Advertising rates, 2 1^ cts. a line; 2,800 
lines or more, within one year, 2 cts. a line. 
Full position, 25% or next reading, 15% 
extra. Classified, Ic. per word. 

OMAHA — Population 124,096. On Missouri 
River and eight trunk line railroads operat- 
ing 21 distinct branches which tap extensive 
agricultural sections of Nebraska, Iowa, 
South Dakota, Kansas, Wyoming, Colorado 
and Montana. .Jobbing center of a most 
extensive section and largest city in popula- 
tion, as well as in manufacturing, in the 
state. Industries include linseed oil works, 
distilleries and breweries, machine shops' 
white lead factories, foundries, silver smelt- 
ing works and brick yards. An output of 
$105,819,382.00 during 1913, on packing 
house products. An output of 26,241,000 
lbs. on creamery products during year 1913. 
Bank clearings for 1913, $908,947,660.00. 
Total value of manufactured products for 
1913, $193,385,671.00. 



Viewed strictly from a "copy" standpoint, the advertising pages of this 
book may give you an idea well worth the time spent in reading them. 



170 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEBRASKA 



BEE — Every morning including SUNDAY, 
and every evening except Sunday. Estab- 
lished 1871. The Bee Publishing Co., pub- 
lishers. Subscription, daily and Sunday, $6; 
sworn detailed average circulation for nine 
months ending April 30, 1914, daily, 52,- 
379*; Sunday, 43,212*; daily, 8 to 20 pages, 
Sunday, 40 to 72 pages; daily and Sunday, 
7 columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
7 cts. a line, flat; next to reading, 71/^ cts.; 
full position, 8 cts. a line. Classified, 2 cts. 
per word, first time, 1 Vz cts. per word for 
each subsequent consecutive insertion. Read- 
ing notices, minion, 40 cts. a line; by the 
month, $7.50 a line. 



Office, W. O. W. Build- 
cts. a line. 



NEBRASKA 



CESKO-AMERICKY VENKOV — S e m i - 
Monthly (1st and 15th). Bohemian. Agri- 
cultural. Established 1910. Pokrok Pub- 
lishing Co.. publishers. Subscription, $1 ; 
claimed average circulation for year 1913, 
16,750*; 36 to 48 pages, 4 columns; length of 
columns, 12^/2 in.; width, 2 Vs in. Cannot 
use matrices. Office, 1417-19 South 13th 
Street. 

Advertising rates, agate, 6 cts. a line. 
Reading notices, 15 cts. a line. Classified, 
2 cts. per word. 

DANSKE PIONEER — Every Thursday. 
Danish. Established 1872. Sophus F. Neble 
Publishing Co., publishers. Subscription, 
$2 25 ; claimed average circulation for year 
1913, 39,824; 12 to 16 pages, 8 columns; 
length of columns, 23 in.; width, 2% in. 
Can use matrices. Office, Neble Building. 

Advertising rates, agate, 84 cts.; special 
position, 98 cts. an inch; reading notices 
and display appearing among reading notices, 
$2.10 an inch. 



HOSPODAR — Every other Wednesday. 
Bohemian. Agricultural. Established 1891. 
National Printing Co., publishers. Subscrip- 
tion, $1; sworn detailed average circulation 
for year 1913, 31,072*; 32 to 40 pages, 4 
columns; length of columns, 13 1^ in.; width, 
2ys in. Office, 509-511 S. 12th Street. 

Advertising rates, $1.40 an inch. Read- 
ing notices, 25 cts. a count line. Classified, 
2 cts. per word. 

MONTHLY TIDINGS — Monthly. Frater- 
nal. Established 1895. Woodmen Circle, 
publishers. Subscription, 50 cts.; guaran- 
teed circulation for year 1914-15, 150,000; 16 
pages, 4 columns; length of columns, 13% 
in.; width, 2 Vs in 
ing. 

Advertising rates, agate, 60 
Reading notices, $1 an inch. 

See advertisement on page 527. 



$1.50; claimed average paid circulation for 
year 1913, 13,207; 76 pages, 3 columns; 
length of columns, 1H4 in.: width, 3 in. 
P'orms close 20th preceding month. Office, 
Bee Building. 

Advertising rates, 25 cts. a line. Classi- 
fied, same rate; 12 issues, $2.50; -^^ page (17 
lines), $5.70; Vs page, $10.80; 14 page, 
$20.57; V2 page, $38.56; one page, $72.45, 
with discounts on 3, 6 and 12 insertions. 



NEBRASKA FARM -JOURNAL — S e m i- 
Monthly (1st and 15fh). Agricultural. Estab- 
lished 1896. Arthur Capper, publisher. Sub- 
scription, 50 cts.; sworn detailed average cir- 
culation for year 1913, 101,265*; 16 to 40 
pages, 4 columns; length of columns, 13 3/14 
in.; width, 21^,5 in. Can use matrices. Office, 
Chamber of Commerce Building. 

Advertising rates, agate, 40 cts. a line; 
full position, 10% extra; one page, $240; 
back cover, $265. Reading notices, 80 cts. a 
line. Classified, 5 cts. per word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



NEWS — Every evening except Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished 1899. The Daily News Publishing Co., 
publishers. Subscription, daily and Sunday, 
$3 ; sworn detailed average circulation for 
six months ending June, 1914, 73,936* net 
j)aid: Sunday, 45,543* net jiaia; daily, 10 to 
24 pages; Sunday, 40 pages or more; 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Office, 17th and Jackson 
Streets. 

Advertising rates, agate, 9 cts. a line; with 
position, 10 cts a line. flat. Classified, li^ 
cts. per word; $1.80 a line per month. Read- 
ing notices, 50 cts. a count line. 



OSVETA AMERICKA — Bohemian. Illus- 
trated National Weekly. Every Wednesday. Na- 
tional Printing Company, publishers. Sworn 
detailed average circulation for year 1913, 25,- 
897*; 24 pages, 5 columns; length of col- 
umns, 16 in.; width, 21/8 in. Office, 509-511 
S. 12th Street. 

Advertising rates, 80 cts. an inch. Reading 
notices, 15 cts. a count line. 



MOTORIST — Monthly. Automobiles and 
Aeronautics. Established 1909. The Motor- 
ist Publishing Co., publishers. Subscription, 



POKROK ZAPADU; CRETESKY POK- 
ROK, Crete, Neb.; KANSASKY POKROK, 
Wilson, Kans. ; POKROK, Schuyler, Neb.; 
DAKOTSKY POKROK, Tyndall, S. Dak.; 
lOWASKY POKROK. Cedar Rapids. la.; 
MINNSOTSKY POKROK, St. Paul-Minneap- 
olis, Minn. — Every Tuesday. Bohemian. Es- 
tablished 1871. Pokrok Publishing Co., pub- 
lishers. Subscription, for either edition, $1.- 
50 ; sworn detailed average circulation for 
year 1913, Pokrok Zapadu, 16,512*; all edi- 
tions combined, 25,207*; 12 to 16 pages, 6 
columns; length of columns, 20 in.; width, 
2% in. Office, 1417 South 13th Street. 

Advertising rates, agate, Pokrok Zapadu, 
56 cts. an inch; in combination with the six 



NELSON CHESMAN & CO.'S RATE BOOK. 



171 



NEBRASKA 



other editions, $1.20 an inch, flat. Either 
of the other editions, 28 cts. an inch, flat. 
Reading notices in Pokrolc Zapadu or either 
of the other editions, 15 cts. a line. Classi- 
fied, Ic. per word. 



POSTBN — Every Wednesday. Swedish. 
Established 1886. Omaha Posten Publishing 
Co., publishers. Subscription, $1; claimed 
average circulation for year 1913, exceeding 
15,000; 12 pages, 7 columns; length of col- 
umns, 211/2 in.; width, 21/8 in. Office, 1505 
Howard Street. 

Advertising rates, 50 cts. an inch. Pre- 
ferred position, 20% extra. Reading no- 
tices, 15 cts. a line. Classified, Ic. per word. 



RURAL WEEKLY — Every Thursday. Agri- 
cultural. Mail Order. Established 1911. L. V. 
Ashbough, publisher. Subscription, 25 cts. ; 
sworn detailed average circulation for six 
months ending June 1914, 62,768*; 8 pages, 
7 columns, length of columns 20 in.; width, 
2% in. Can use matrices. Office 17th and 
.Jackson Streets. 

Advertising rates, 15 cts. a line; in position. 
20 cts. a line. flat. Reading notices, 50 cts. a 
count line. Classified 10 cts. a line. 



SOVEREIGN VISITOR — Monthly. Era 
ternal. Established 1890. Woodmen of The 
World, puVilishers. Subscription, $1; detailed 
average circulation August. 1914, 784,918* 
net; 24 pages, 4 columns; length of columns, 
1314 in.; width, 2Va in. Forms close 10th of 
preceding month. Office, Woodmen of the 
World Building. 

Advertising rates, $2 a line. 



TRIBUENE — Daily and WEEKLY (Thurs 
day). German. Independent. Established 
1882. Tribuene Publishing Co., publishers. 
Subscription, daily, $5.20; weekly, $1.50: 
claimed average circulation for year 1913, 
9,200; weekly, 11,600; 8 to 12 pages, 7 
columns; length of columns, 21 in.; width, 
2% in. Office, 1311 Howard Street. 

Advertising rates, daily or weekly, 50 cts. 
an incii; on yearly contracts, 250 in., daily, 
45 cts.; 500 in., daily, 42 cts., weekly, 45 
cts.; 1,000 in., daily, 40 cts., weekly, 42 
cts.; 2,000 in., daily, 38 cts., weekly, 40 cts. 
an inch. Reading notices, 15 cts. a line; 
special position on front page, 30 cts. a line. 



TRUE VOICE — Every Fridav. Catholic. Es- 
tablished 1903. True Voice Publishing Co., 
publishers. Subscription, $2 ; claimed average 
circulation for year 1913, 5,860, 00 pages, 7 
columns, length of columns 20 in.; width 2 Vs 
in. Can use matrices. Office 11 Barker Block. 

Advertising rates, 50 cts. an inch; on con- 
tract, 40 cts. an inch. Reading notices, brevier, 
15 cts. a line. 



NEBRASKA 



TWENTIETH CENTURY F A R M E R— 
Every Saturday. Agricultural. Established 
1900. The Bee Publishing Co., publishers. 
Subscription, $1 ; sworn average detailed cir- 
culation for year 1913, 106,391*; 24 to 
48 pages, 4 columns; length of columns, 13 
in.; width, 2% in. Forms close Friday 
preceding. Can use matrices. Office, Bee 
Building. 

Advertising rates, agate, 50 cts. a line, 
flat. Classified, 5 cts. per word. Reading 
notices. $1 a brevier line. 

See advertisement on page 444. 



WORLD-HERALD — Every morning in- 
cluding SUNDAY, every evening except Sun- 
day. Independent. Established 1865. World 
Publishing Co., publishers. Subscription, 
daily and Sunday, $5 ; sworn average circula- 
tion for first three months 1914, daily, 58,454* 
net; Sunday, 45,029*; daily, 8 to 18 pages; 
Sunday, 48 to 64 pages, 7 columns; length 
of columns, 21 in.; width, 2% in. Can use 
matrices. Office, 1412 Farnam Street. 

Advertising rates, agate, daily, 8 cts. a 
line; Sunday, 7 cts. a line; position, next 
reading, %c. ; full position, Ic. ; top of or 
special page, 1 V2 cts. a line extra. Reading 
notices, 50 cts. a line; telegraphic or local 
news readers, $1 a line. Classified, 2 cts. per 
word; two or more consecutive insertions, 
1 V2 cts. per word. 



SOUTH OMAHA — Population 26,259. Lo- 
cated 4 miles from Omaha, on ten rail- 
roads. Has six independent packing houses. 
Second largest live stock market in the 
world. Has electric light and gas plants, 
schools and churches. -Mso has a brewery 
capitalized at $100,000.00 and six banks 
with a combined caiiital and surtdus of 
$2,092,000.00. Annual value of meat pack- 
ing and other industries, over $100,000,- 
000.00. 



DROVERS' JOURNAL-STOCKMAN — Every 
evening except Sunday. Live Stock and 
Farm. Established 1888. Journal-Stockman 
Co., publishers. Subscription, $4; sworn aver- 
age circulation for six months prior to April 
1914, 18,576* net paid; 4 to 12 pages, 7 col- 
umns; length of columns, 21 5/7 in.; widtli, 
2Vs in. Can use matrices. 

Advertising rates, agate, 5 cts. a line; 
on yearly contract, 1,000 lines, 4 cts.; 5,000 
lines, 31/^ cts.; 10,000 lines, 3 cts. a line. 
Classified, 7 cts. a count line. Reading no- 
tices, 10 cts. a count line; first page, 25 
cts. In combination with Kansas City, Mo., 
Drovers' Telegram, and East St. Louis Na- 
tional Live Stock Reporter, display, 14 cts. 
a line; 1,000 lines, 13 cts.; 5,000 lines, 12 
cts.; 10,000 lines, 11 cts. a line. 



SUPERIOR — Population 2,106. Four rail- 
roads. In the center of fine agricultural 
region. Industries include cement, cigar, 
plow, ice cream and candy factories ; flour 
and other milling interests. Largest horse 



172 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEBRASKA 



and mule market 
Omaha in grain 
Annual value of 
$2,000,000.00. 



in the state. Next to 
and transfer elevators, 
manufactured products. 



PHILATELIC WEST AND COLLECTORS 
WORLD — Monthly. Philatelic. All Hobbies. 
Established 1895. L. T. Brodstone publisher. 
Subscription, .50 cts. ; claimed average circula- 
tion for year 1913, 5,000; 100 pages or more, 
2 columns; length of columns, S in.; width, 
21/2 in. 

Advertising rates, 18 cts. a line. Exchange 
or trade columns, 3 cts. per word. 



NEBRASKA 



UNIVERSITY PLACE — Population 3,200. 
Suburb of Lincoln. On Chic, Burl. & Quin. 
and Chic, R. I. & Pac Railway systems. 
Nebraska Wesleyan University located 
here. 



UNION WORKER — Monthly (1st). Tem- 
perance. Established 0000. Mrs. A. M. Bunt- 
ing, editor and publisher. Subscription, 50 
cts.; claimed average circulation for year 
1913, 6,500; 8 pages, 3 columns; length 
of columns, 13 in.; width, 3 in. Can use 
matrices. Forms close 14th of month pre- 
ceding. 

Advertising rates, 50 cts. an inch. 



NEVADA 



RENO — Population 10,867. Three railroads. 
Jobbing and distributing center of a very 
wide territory. Seat of State Univeisity of 
Nevada. Bank clearings for 1913, $14,975,- 
008.93. Post-Office receipts during 1913, 
$58,826.03. 

GAZETTE — Every evening e.xcept Sunday. 
Republican. Established 1876. Reno Gazette 
Publishing Co., publishers. Subscription, 
$7.80 by carrier; $6 by mail; sworn average 
circulation for year ending April, 1914, 3,828* 
net paid; 8 to 22 pages, 7 columns; length 
of columns, 20% in.; width, 2f5 in. 

Advertising rates, 60 cts. an inch; one 
week, 35 cts.; one month, 32 1/^ cts.; three 
months, 30 cts.; six months, 27% cts.; one 
year, 25 cts. an inch. Preferred position, 15 
and 25% extra. Classified, Ic per word. 



Reading notices, 20 cts. a line; pure readers. 
50 cts. ; telegraphic readers, $1 a line. 



STATE JOURNAL — Every morning. Dem- 
ocratic. Established 1870. Nevada State 
Journal (Inc.), publishers. Subscription. 
$6: sworn average circulation for six months 
prior to April, 1914, 4,736* net paid; daily, 
8 pages; Sunday, 10 to 16 pages. 7 columns; 
length of columns, 20% in.; width 2% in. 

Advertising rates, 42% cts. an inch; 51 in., 
40 cts.; 101 in., 37% cts.; 501 in., 32% cts.; 
1,001 in. or more, 3u cts. an inch. Reading 
notices, minion, 20 cts. a count line; starred 
agate, 10 cts. a line for first insertion; subse- 
quent insertions, % above rates. Classified, 
Ic. a word first insertion; %c. a word each 
subsequent insertion. 



NEW HAMPSHIRE 



CONCORD — Population 21,497. Fine gran- 
ite quarried in the vicinity. Has abundant 
water power. Manufactures cotton, wool- 
ens, silverware, electrical apparatus, ma- 
chinery, belting, harness, insulated wire, 
boxes, axles, flour, carriages, wagons and 
bathroom furniture. State House, State and 
Public Libraries and State Lunatic Asylum, 
also Boston and Maine R. R. repair shops 
located here. 



INDEPENDENT STATESMAN — Semi- 
weekly (Monday and Thursday). Republi- 
can. Established 1823. Wm. D. Chandler, 
publisher. Subscription, $1.25; circulation — 
not given by publisher; 8 pages, 7 columns; 
length of columns, 20% in.; width, 2% in. 
Can use matrices. 



Advertising rates, 1 inch, one time, 75 cts.; 
one month, $3; three months, $9; six months, 
$16; one year, $28. discount on 5 in. and 
upward, 15 to 33%%. Business notices, 10 
cts. a line. 



MANCHESTER — Population 70,063. On Mer- 
rimac River and Boston and Maine R. R. 
Has fine water power. Has largest cotton 
mills in the world, also woolen and paper 
mills, iron works, shoe and cigar factories, 
hosiery mills and locomotive works. An- 
nual value of manufactured products, $49,- 
500,060.00. 

CANADO-AMERICAIN (Le) — Every Mon- 
day. F'rench-Canadian. Fraternal. Estab- 
lished 1899. Association Canado-Americain, 
publshers. Subscription, $1 ; claimed average 



NELSON CHESMAN & CO.'S RATE BOOK. 



173 



NEW HAMPSHIRE 



circulation for year 1913, 16,200; 4 pages, 7 
columns; length of columns, 20 in.; width. 
2% in. 

Advertising rates, 25 cts. an inch; 100 in., 
22% cts.; 250 in., 21^4 cts.; 500 in., 20 cts. 



MIRROR AND AMERICAN — Every even- 
ing except Sunday, and MIRROR AND FARM- 
ER, Thursdays. Republican. Established 
1850. John B. Clarke Co., publishers. Sub 
scription, daily, $6; weekly, 50 cts.; sworn 
average circulation for six months prior to 
April 1914, daily, 4,615* net paid; weekly 
0,000; daily and weekly, 8 pages, 7 columns; 
length of columns, 20^ in.; width, 2^4 in. 
Can use matrices. 

Advertising rates, daily, agate, $1. an inch; 
25 in. within one year, 75 cts.; 50 in., 50 
cts.; 100 in., 40 cts.; 200 in., 37% cts.; 300 
in., 35 cts.; 400 in., 33 cts.; 500 in., 30 cts.; 
600 in., 29 cts.; 700 in., 28 cts.; 800 in., 27 
cts.; 900 in., 26 cts.; 1,000 in., 25 cts.; 
2,000 in., 24 cts.; 3,000 in., 23 cts.; 4,000 
in., 22 cts.; 5,000 in., 20 cts. an inch. Posi- 
tion, 10, 25, 331/3% or 50% extra. Reading 
notices, minion, 40 cts. a line; 100 lines, 35 
cts.; 250 lines, 30 cts.; 500 lines, 25 cts.; 
1,000 lines or more, 20 cts. a count line. 
Classified, %c. per word. Weekly, display, 
10 cts. a line; 2,500 lines. 9 cts.; 5,000 
lines, 8 cts. a line. Minion readers, 30 cts. a 
line; nonpareil, 25 cts. 



UNION LEADER — Morning and evening, 
except Sunday. Independent. Established 
1863. The Union-Leader Publishing Co., pub- 
lishers. Subscription, morning, $5 ; even- 
ing $3; sworn combined circulation for 
year ending .June 1914, detailed average, 
27,032*; 10 to 24 pages, 7 columns; 
length of columns, 22 in.; width, 2% in. 
Can use matrices. Office, Union-Leader Build- 
ing, 48 Hanover Street. 

Advertising rates, 10 cts. a line; 1,000 
lines, 9 cts.; 2,000 lines, 8 cts.; 3,000 lines, 
7 cts.; 4,000 lines, 6 cts.; 5,000 lines, 5% 
cts.; 10,000 lines, 5 cts. a line. Reading 
notices, 30 cts. a line. Classified, Ic. a word; 
displayed, 7 cts. a line. 



NASHUA — Population 26,005. Located at 
the junction of the Nashua and Merrimac 



NEW HAMPSHIRE 



Rivers, on Boston and Maine Railroad, 
two divisions or six radiating line. Has 
abundant water power. The principal indus- 
tries are frog and switch shop, cotton mills, 
iron, steam engine, novelty, door, sash and 
blind works; refrigerator, furniture, spring- 
bed, hot air and ventilating register, paper 
machinery, freezer, cotton, card, shoe wood 
box, and glazed paper factories. Annual 
payroll of the various enterprises, $4,000,- 
000.00. Annual value of manufactured pro- 
ducts, 120,500,000.00. 



TELEGRAPH- — Every evening except Sun- 
day. Republican. Established 1832. Tele- 
graph Publishing Co., publishers. Subscrip- 
tion, $5 ; sworn average circulation for year 
ending .June 30, 1914, 5,200; 8 pages, 7 
columns; length of columns, 20% in.; width, 
2% in. Can not use matrices. 

Advertising rates, 40 cts. an inch; on con- 
tract, 50 in., 35 cts.; 100 in., bO cts.; 250 
in., 28 cts.; 500 in., 25 cts.; 750 in., 18 
cts.; 1,000 in., 15 cts. an inch. Preferred 
position, 15% extra. First page, double 
card rate. Last page, % additional. Com- 
position, $1 an hour for time consumed. 
Readers, last page, 10 cts.; black face, 15 
cts. a line; inside pages, 5 cts. a line. Classi- 
fied, 3 lines three times, 25 cts. 



PORTSMOUTH — Population 11,269. On 
Piscataqua River, (two miles from Atlantic 
Ocean) and Boston and Main Railroad. 
Has fine harbor and the commercial center 
of the State. Industries include Navy 
Yard and brewery interest; shoe and button 
factories ; leather and twist drill works ; 
foundries; oil and rendering plant. 



RAILWAY POST OFFICE— Monthly (1st). 
Postal. Established 1902. Railway Mail 
Association, publisJiers. Subscrijition, 25 cts ; 
circulation — not given by publisher; 40 pages, 
3 columns, length of columns, 5% in.; width, 
2% in. Cau not use matrices. Forms close 
14th of month preceding. 

Advertising rates, one inch, one time, $1 ; 
three times, $2.50; twelve times, $9; fuh 
page one time, $25; three times, $62.50: 
twelve times, $225; one half page pro rata. 




174 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW JERSEY 



ASBURY PARK — Population 10,150. On At- 
lantic Ocean. Noted as sea side summer 
resort. Industries include mill work; 
paper box, clothing, underwear and sleep- 
ing garment manufactures. 



PRESS— Everv evening except Sunday, 
and SUNDAY MORNING. Independent Dem- 
ocratic. Established 1879. J. Lyle Kin- 
month, publisher. Subscription, daily, $5; 
Sunday, $1.50; sworn average circulation, 
for six months prior to April 1914, 6,938* net 
paid; daily, 12 to 24 pages; Sunday, 16 to 24 
pages, 7 columns; length of columns, 21 ^A 
in.; width, 2% in. Can use matrices. 

Advertising rates, 25 cts. an inch; 50 in., 
23 cts.; 100 in., 22 cts.; 200 in., 21 cts.; 
300 in., 20 cts.; 400 in., 19 cts.; 500 in. or 
more, 8 cts. an inch. Composition. 5 cts. an 
inch extra; full position (minimum 28 lines), 
25% extra. Classified, Ic. a word. Read- 
ing notices, 10 cts. a count line. 



ATLANTIC CITY — Population 46,150. On 
Atlantic Ocean and three railroads. Enjoys 
excellent reputation of summer and winter 
resort. Manufactures unimportant. 



PRESS — Every morning except Sunday, 
and EVENING UNION. Republican. Estab- 
lished 1895. Press-Union Company, publisher. 
Subscription, morning or evening, $3 ; sworn 
average circulation for year 1913, com- 
bined, 14,203*; 10 to 16 pages, 8 columns; 
length of columns, 20 V^ in.; width, 2% in. 

Advertising rates, agate, covering both the 
Press and Union, 5 cts. a line. Open space, 
within one year, 1,000 lines, 4V^ cts.; 3,000 
lines, 4 cts.; 5,000 lines, 31/2 cts.; 10,000 
lines or more, 3 cts. a line. Preferred posi- 
tion, 10 and 25% extra. Classified, Ic. a 
word. Reading notices, inside pages, 25 cts. 
a line; first page and telegraphic readers, 
50 cts. a line. 

See advertisement on page 524. 



REVIEW — Every morning except Sunday. 
Independent. Established 1872. Review 
Publishing Co., publishers. Subscription, $3; 
sworn average circulation for six months prior 
to October, 1913, 7,048* net paid; 8 to 32 
pages, 7 columns; length of columns, 21 in.; 
width, 21.^ in. 

Advertising rates, 3 cts. a line; 2000 lines. 
on yearly contract, 21/^ cts.; 3,000 lines, 2 
cts. a line. Special ])Osition 10 or 25% extra. 
Reading notices, 15 cts. a line. Classified, Ic. 
per word. 



SUNDAY GAZETTE — Every Sunday. Re- 
publican. Established 1890. Harry E. 
Smith, publisher. Subscription, $1; claimed 
average circulation for first six months 1914. 
5,560; 24 pages, 7 columns; length of col- 



umns, 20 in.; width, 2% in. Cannot U8« 
matrices. 

Advertising rates, 40 cts. an inch; one 
month, 35 cts.; three months or 100 in., 30 
cts.; six months, 27% cts.; one year or 
250 in., 25 cts.; 500 in., 221/2 cts.; 1,000 in. 
or more, 20 cts. an inch. Reading notices, 15 
cts. first insertion; 10 cts. a line for subse- 
quent insertions; first page, 25 cts. a line. 
Classified, Ic. per word. 



UNION. Evening edition of Press, which 
see. Also 

See advertisement on page 524. 



BRIDGETON — Population 14,209. Two rail- 
roads. Surrounded by agricultural district. 
Industries include carriage and machine 
shops, canneries, iron and glass works. 



NEWS — -Every evening except Sunday. 
Republican. Established 1879. Evening 
News Co. (Inc.), publishers. Subscription, 
$3 ; sworn average circulation for year ending 
April, 1914, 5,357* net paid; 6 and 8 pages, 
7 columns; length of columns, 20 V^ in.; width, 
2 Ye in. 

Advertising rates, 35 cts. an inch; 25 in., 
25 cts.; 100 in., 20 cts.; 250 in., 18 cts.; 
500 in. or more, 15 cts. an inch. Composi- 
tion, 5 cts. an inch extra. Classified, Ic a 
word. Reading notices, 5 cts. a line. 



BURLINGTON — Population 8,336. Port of 
entry. On Delaware River and the Penn- 
sylvania Railroad. Shipping point of 
garden, orchard and dairy products to 
Philadelphia. 



ENTERPRISE — Every evening except Sun- 
day. Republican. Established 1884. En- 
terprise Co., publishers. Subscription, $3; 
claimed average circulation for year ending 
April 1914, 5,066* net paid; 6 to 8 pages, 7 
columns; length of columns, 20 1^ in.; width, 
2 Ye in. 

Advertising rates, first insertion, 50 cts. 
an inch; subsequent insertions, $25 cts.; 100 
in. in one year, 18 cts.; 250 in., 15 cts.; 
500 in., 13V3 cts.; 750 in. ,12 cts.; 1,000 in., 
10 cts. an inch. Composition, 5 cts. an inch 
additional. Special position, 10 or 25% ex- 
tra. Reading notices, 10 cts. a line, first in- 
sertion; subsequent insertions, 5 cts. per line. 



BUTLER— Population 2,265. On N. Y. Susq. 
& Western Railroad. A noted health re- 
sort. Industries include paper and rub- 
ber mills. Annual value of manufactured 
products, $2,500,000.00. Bank clearings 
for year 1913, $2,000,000.00. 



HAUSDOKTOR — Monthly. German. Med- 
ical. Established 1890. Benedict Lust, M. 



! 

i, 



NELSON CHESMAN & CO.'S RATE BOOK. 



175 



NEW JERSEY 



D., editor. Subscription, $1; claimed aver- 
age circulation for year 1913, 15,000; 48 
pages, 2 columns; length of columns, 8 in.; 
width, 2^ in. Forms close 20th preceding 
month. 

Advertising rates, -^ page, one time, $3; 
Vs page, one time, $5.50; M page, $10; % 
page, $18; one page, $30. 

CAMDEN — Population 94,538. Fourth larg- 
est city in the state. Opposite Philadel- 
phia, Pa., on Delaware River and three 
railroads. Has a number of lari?»» ship 
yards and extensively engaged in commerce, 
industries include large steel pen works, 
plants for the production of fertilizers, 
chemicals, dyes, paints, glass, morocco and 
varnish ; also woolen and cotton mills, iron 
foundries, as well as large trade in shues. 
shawls, laces, oil cloths, talking machines, 
wall paper, machinery, canned soups and 
matches, or more than 100 manufacturing 
industries of various kinds, employing up- 
wards of fifty thousand peonle. Annual ex- 
penditure of $2,000,000.00 for maintenance 
and oi)eration of city government. Assessed 
valuation of property, real and personal, is 
about $37,000,000.00. Annual value of 
manufactured products, $50,000,000.00. 



COURIER — Every evening except Sunday. 
Independent Republican. Established J 882. 
The Courier Co., publishers. Subscription, 
$3 ; sworn average circulation for nine months 
ending April, 1914, 10,820* net paid; 12 to 16 
pages, 7 columns; length of columns, 21% 
in.: width, 2% in. Can use matrices. 

Advertising rates, transient, 10 cts. per 
line; one month, 4 cts.; three months, 3V2 
cts.; e. 0. d., 4 cts.; six months, 3 cts.; e. o. 
d., 3V2 cts.; one year, 2 cts.; e. o. d., 2% 
cts. a line, per time; 1,000 lines within one 
year, 3 cts.; 2,500 lines, 2% cts.; 5,000 lines, 
2 cts. a line. special position, 25% extra. 
Reading notices, 15 cts. a line; other than 
first page, three months, 10 cts.; one year, 
5 cts. a line. Classified, 10 cts. a line; one 
week, 5 cts. a line, per time. 



MUSICAL ENTERPRISE (The) — Monthly 
(15th). Musical. Established 1888. W. M. 
Kain, publisher. Subscription, 50 cts.; claimed 
average circulation for year 1913, 7,000; 24 
pages, 5 columns; length of columns, 16 in.; 
width, 21,4 in. Can not use matrices. Forms 
close 1st of month. Office, 717-19 Federal 
Street. 

Advertising rates, $1.25 an inch, with dis- 
counts for time and space. 



POST-TELEGRAM — Every evening except 
.Sunday. Republican. Established 1875. 
Post-Telegram Co., publishers. Subscription, 
$3; sworn average circulation for six months 
endng March 31, 1914, 11,507* net paid; 10 
to 16 pages, 7 columns; length of columns, 
20% in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 10 cts. a line ; 
350 lines, within one year, 9 cts.; 700 lines. 



NEW JERSEY 



7 cts.; 1,400 lines, 5 cts.; 2,800 lines, 4 cts.; 
4,200 lines, 3 cts.; 7,000 lines, 2 1^ cts.; 
14,000 lines, 2 cts. a line. Preferred posi- 
tion, 10 and 20% extra. Classified, Ic. a 
word. 



DOVER — Population 7,468. Located on 
Morris Canal, Del. Lack. West. & Central 
R. R. of N. J. Railway Systems. Industries 
are rolling, silk and knitting mills; railroad 
car and overall factories; furnace and range 
works. 



INDEX — Every Friday Democratic. Estab- 
lished 1875. Francis F. Hummel editor and 
publisher. Subscription $1. sworn average 
circulation for year 1913, 5,116*; 10 pages, 
8 columns; length of columns 24 in.; width, 
2% in. Can not use matrices. 

Advertising rates, 17 cts. an inch. Composi- 
tion 3 cts. an inch additional. 



ELIZABETH — Population 73,409. On two 
railroads, twelve miles from New York. 
Handles large quantities of anthracite coal 
and also manufactures mill machinery, edg(' 
tools, harness, iron castings, oil cloth, pot 
tery, hardware, saws, sewing machines, gas 
heating machinery, bronze powders, arti- 
ficial stone products, wire and cables, creo- 
soting and disinfecting products, carbonic 
acid gas, art goods and calendars, electric 
fans, motors and supplies, roofing materials 
and chemicals. Annual value of manufactured 
products. $29,447,000.00. Bank clearings 
during 1913, $37,034,548.00. 

JOURNAL — Every evening except Sunday. 
Republican. Established 1871. Aug. S. 
Crane, publisher. Subscription, $6; sworn 
detailed average circulation for year ending 
April, 1914, 13,416* net paid; 12 to 36 pages, 
7 columns; length of columns, 21 in.; width, 
2 Vg in. Can use matrices. 

Advertising rates, 25 in., 75 cts. an inch; 
35 in., 60 cts. an inch; 50 in., 55 cts.; 75 
in., 50 cts.; 100 in., 45 cts.; 200 in., 40 
cts.; 300 in., 38 cts.; 400 in., 36 cts.; 500 
in. or more, 35 cts. an inch. A discount of 
5 cts. an inch is allowed when plates of en- 
tire advertisement are furnished. Classified, 
Ic. a word. Reading notices, first page, 30 
cts. a line; inside pages, 25 cts. a line; 100 
lines, 20 cts.; 200 lines, 15 cts.; 300 lines, 
12 cts.; 500 lines, 10 cts. a line. 



TIMES — Every evening except Sunday. 
Hemocratic. Established 1901. Elizabeth 
Evening Times Co., publishers. Subscription, 
$3; sworn detailed circulation for six months 
prior to April, 1914, 8,403* net paid; 12 
to 36 pages, 8 columns; length of columns, 
21 in.; width, 2% in. 

Advertising rates, agate, 5 cts. a line; less 
than 500 in., on contract, 35 cts. an inch; 
500 in., or 3 t. a. w. for one year, 30 cts. 
Reading notices, 30 cts. a line; first page, 50 



176 



NELSON CHESMAN & CO.'S RATE BOOK. 



I 



NEW JERSEY 



cts. a line. Classified, Ic. a word, each inser 
tion, each day, for one week; %c. a word 
each subsequent insertion. 



HACKENSACK — Population 14,050. On two 
railroads; 12 miles distant from New York 
City. Industries include paper and silk 
mills and jewelry factory. 



RECORD AND BERGEN COUNTY HER 
ALD — Every evening except Sunday. Inde 
pendent. Established 1895. Subscription, $3; 
claimed average circulation for year 1913, 
5,961; 8 to 16 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use mat 
rices. 

Advertising rates, 50 cts. an inch; 200 
in., 35 cts.; 500 in., 22 cts.; 1,000 in., 20 
cts. Preferred position, 10 and 25% addi 
tional. Reading notices, 20 cts. a line, first 
time; 10 cts. subsequent insertions. 



HOBOKEN — Population 70,324. On Hudson 
River opposite New York City, with whicli 
it is connected by tunnels and ferries. Two 
railroads. Port of entry and starting point 
for different European steamer lines. In 
dustries include sugar factory, silk mills, 
foundry and machine shops, tannery and 
automobile factory. Large shipments of 
coal made. Seat of Stevens Institute of 
Technology. 



COLUMBIAD — Monthly. Knights of Ool 
umbia. Columbiad Publishing Co., publish- 
ers. Subscription, 25 cts., guaranteed average 
circulation for year 1914-15, 320,000; 24 
pages, 4 columns; length of columns, 13 ^^ in.; 
width, 2% in. Forms close 15th preceding 
month. 

Advertising rates, agate, 75 cts. a line; full 
page (760 lines), $456; % page, $256.50; 
Vi page, $135. o8. Reading notices, $1.50 a 
line. 



HUDSON OBSERVER — Every evening ex 
cept Sunday. Independent. The Hoboken 
Printing and Publishing Co., publishers. Es 
tablished 1892. Subscription, $3; sworn 
average circulation for six months prior to 
April 1914, 37,840* net paid; 12 to 32 pages, 

7 columns; length of columns, 21% in.; width, 
2 V4 in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; one 
month, 8 cts.; three months, 7 cts.; six 
months, 6i/i cts.; one year, 6 cts. a line. 
Open space within one year, 1,000 lines, 9 
cts.; 2,000 lines, 8 cts.; 5,000 lines, 7 cts.; 
7,000 lines, 6V2 cts.; 10,000 lines, 6 cts. a 
line. Special flat rate for financial, 10 cts. a 
line; hotels and resorts, 6 cts. a line; pub- 
lications, 8 cts. a line. Double column ad- 
vertisements must be at least 21 lines deep; 
triple column, 42 lines deep. Real estate, 

8 cts. a line, with discount on 2,500 lines or 
more. Preferred position, 15 or 25% extra. 
Reading notices, minion, 25 cts. a line; first 



NEW JERSEY 



page, 50 cts. a line, with discount on 500 

lines and over. Telegraphic readers, first 

page, $1 a line; inside pages, 50 cts. a line. 

Classified, Ic. a word; displayed, 10 cts. a 
line. 



JERSEY CITY— Population 267,779. On 
Hudson River and New York Bay, oppo- 
site New York City; the terminal point of 
the transcontinental railroad trunk lines 
connecting with New York City by tunnels 
and ferries. Starting point for a number 
of European steamboat lines. Manufactures 
include locomotive, gas engine and railroaj 
supply works, sugar refineries, crucible, lead 
pencil, paint, oakum textile, gas and electric 
fixture and soap factories; foundry; ma- 
chine shops ; grain elevators. Annual value 
of manufactured products, $170,000,000.00. 



CHRONICLE — Everv Fridav. Independ- 
ent. Established 1894. The Chronicle Pub. 
Co., publishers. Subscription, $1; circula- 
tion — not given by publisher; 4 to 8 pages, 
6 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. Office, 273 Wash- 
ington Street. 

Advertising rates, 50 cts. an inch, with dis- 
count of 10, 20 or 50% on 300, 1,000 or 5,- 
000 in. Reading matter, first page. 20 cts.; 
second page, 20 cts.; third page, 10 cts. a 
count line. 



GLOS NARODU — Every Thursday. Polish. 
Independent. Established 1890. Victor 
Wilusz, publisher. Subscriiition, $1.50: 
claimed average circulation for year 1913, 
16,720; 6 pages, 6 columns; length of col- 
umns, 20 m.; width, 2% in. Office, 205 
Washington Street. 

Advertising rates, 37 Vz cts. an in. for 
electrotyped matter or 50 cts. an inch for set 
matter. 



JERSEY JOURNAL — Every evening except 
Sunday. Independent. Republican. Estab- 
lished 1867. The Evening Journal Associa- 
tion, publishers. Subscription, $6; sworn 
average circulation for six months ending 
March, 1914, 26,613*; 14 to 18 pages, 8 
columns; length of columns, 21 1^ in.; width, 
2% in. Can use matrices. Office. Journal 
Square. 

Advertising rates, 6 cts. a line, flat; spe- 
cified position, 10, 25 or 50% extra. Reading 
notices, 50 cts. a line; first page, $1 a line; 
pure heading, $1 a line. Classified, Ic. a 
word. 



LABOR WORLD OF NEW YORK AND 
NEW JERSEY — Every Saturday. Independ- 
ent. Labor. Established 1906. Leon C. 
Sutton, editor and publisher. Subscription. 
$2; claimed average circulation for year 1913, 
60,000; 8 pages, 5 columns; length of col- 
umns, 17 in.; width, 2Vi in. Can use matrices. 
Office, 366 Broadway, New York City. 

Advertising rates, agate, 20 cts. a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



177 



NEW JERSEY 



NEW JERSEY 



SYOBODA — Every Thursday. Ruthenian. 
Independent. Established 1893. Little Rus- 
sian National Union of America, publishers. 
Subscription, $2 ; claimed average circulation 
for year 1913, 25,000; 12 pages, 7 columns, 
length of columns, 20% in.; width, 214 in. 
Office, 83 Grand Street. 

Advertising rates, 70 cts. an inch; 2 times, 
$1.10; 3 times, $1.50; four times, $1.80; 3 
months' contracts, 45 cts.; yearly, 35 cts. 
an inch. 

See advertisement on page 579. 



NEWARK — Population 347,469. On Passaic 
River and five railroads, eight miles distant 
from New York City. A most important 
manufacturing district, including a cotton 
thread factory, boots and shoes, clothing, 
carriages, harness, leather, jewelry, iron 
and steel goods. Brown stone quarries in 
vicinity. 



ERZAEHLER (Der) — See Freie Zeitung. 



PREIE ZEITUNG— Every morning except 
Sunday, DER ERZAEHLER, SUNDAYS. 
German. Independent Republican. Estab- 
lished, daily and Sunday, 1858. Benedict 
and Edwin S. Prieth, publishers. Subscrip- 
tion, daily, $7 ; Sunday, $2 ; claimed aver- 
age circulation for year 1913, daily, 11,072; 
Sunday, 15,000; daily, 8 to 12 pages; Sun- 
day, 24 to 30 pages, 7 columns; length of 
columns, 21 in.; -width, 2Vi in. Can use mat- 
rices. Office, 225 Washington Street. 

Advertising rates, daily or Sunday, 50 rt?. 
an inch; 500 in., 45 cts.; 1,000 in., 35 cts.; 
2,000 in. or more, 30 cts. an inch. Read 
ing notices, 25 cts. a line, with discount (u 
500 lines and over; inside pages, % these 
rates. Classified, Ic. a word; by the week. 
5 cts.; by the month, 75 cts. a line. 



MONITOR — Everv Saturdav. Catholic. Es 
tablished 1906. A. B. Ford, publisher. Sub- 
scription, $2 ; claimed average circulation for 
year 1913. 10,000; 8 pages, 7 columns, length 
of columns, 20 1^ in.; width, 2% in. Can 
use matrices. Office. 222 Washington Street. 

Advertising rates, agate, 12 cts. a line; 
1,000 lines on contract, 10 cts. a line. 



NEW JER?!EY BAPTIST BULLETIN — 
Monthly. Religious. Established 3 89]. D. 
Dewolf, ))ublisher. Subscription, 25 cts.: 
claimed average circulation for year 1913. 
9.500 net paid; 32 pages and cover. 2 col- 
umns: length of columns, IVz in,; width, 2% 
in. Office. 825 Broad Street. 

-Advertising rates, $1 an inch. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1883. The Evening 
News Publishine Co., publishers. Subscrip- 
tion. $5; sworn detailed average net circula- 
tion for year 1913, 75,587* net paid; 16 to 36 
pages, 7 columns; length of columns, 23 i/^ in.; 



width, 2% in. Can use matrices. Office, 215- 
217 Market Street. 

Advertising rates, agate, 14 cts.; 13 times 
or 1,000 lines, within one year, 12 1^ cts.; 
26 times or 2,000 lines, 12 cts.; 39 times 
or 3,000 lines, 11 1^ cts.; 78 times or 5,000 
lines, 11 cts.; 156 times or 7,000 lines, lO^/^ 
cts.; 312 times or 10,000 lines, 10 cts. a line. 
Special positions, 20, 33y3, 100 or 200% ex- 
tra. Classified, Ic. a word. Reading notices, 
foot of column, inside pages, 50 cts. a line; 
nonpareil, 60 cts.; full face heads, 75 cts. 
a line; first page, agate, 80 cts. a line; non- 
pareil, $1 a line; full face heads, $1.25 a 
line. 



RAILROAD EMPLOYEE — Monthly. La- 
bor. Established 1891. Ben E. Chapin, edi 
tor and publisher. Subscription, 50 cts.; 
claimed average circulation for year 1913, 
15,767 net; 16 to 24 pages, 4 columns; length 
of columns, 12 in.; width, 2% in. Forms close 
20th of each month. Office, 494 Broad Street. 

.-Vdvertising rates, $1.50 an inch; Vt page. 
$5; V2 page, $9; full page, $15, with discounts 
of 10, 15 or 331/3% on 3, 6 or 12 consecutive 
insertions. 



STAR — Every morning and evening ex- 
cept Sunday. Independent. Established 
1832. Newark Daily Advertiser Publishing 
Co., publishers. Sworn average circulation 
for six months prior to April 1914, 62,271* 
[let paid; 12 to 28 pages, 8 columns; length 
of columns, 22 in.; width, 2 1/12 in. Can 
use matrices. Office, Branford Place and 
Nutria Street. 

Advertising rates, morning and evening, 
combined, agate, 12% cts. a ling; 1,000 lines. 
within one year, 11 cts.; 5,000 lines, 10 cts.; 
10,000 lines, 9 cts. a line. Specified positions. 
10 or 25% extra. Strictly mail order adver- 
tising, 10 cts. a line. Reading notices, foot 
of columns, 50 cts. a line; first page, 75 cts.; 
telegraphic readers, $1 a count line. Classi- 
fied, Ic. per word. 



SUNDAY CALL — Every Sunday. Inde- 
pendent. Established 1872. The Newark 
Call Printing & Publishing Co., publishers. 
Subscription, $2.50; sworn average circula- 
tion for year ending April 1914. 40.749* ; 54 
to 60 pages, 7 columns; length of columns, 24 
in.; width, 2% in. Can use matrices. Office, 
204 Market Street. 

Advertising rates, agate, 10 cts. a line; one 
inch, one month, $5.60; three months, $18.20; 
six months, $32.76; one year, $58.24; 5,000 
lines within one year, 9 cts.; 10,000 lines, 
8 cts. a line. Specified positions, 15, 25 or 
50% extra. Classified, Ic. a word. Reading 
notices, agate, 50 cts. a line; full faced type. 
75 cts. a line. 



NEW BRUNSWICK— Population 23.388. On 
Raritan River and three railroads. Has 
largest laboratories in the United States, 
and industries also include cigar, button, 



178 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW JERSEY 



musical string, hosiery, rubber and rubber 
tire factories. Seat of Rutgers College and 
Dutch Reformed Theological Seminary. 
Annual value of manufactured products, 
$36,000,000.00. Bank clearings 1913, $19,- 
000,000.00. 



HOME NEWS — Every evening except Sun- 
day. Independent. Established 1872. The 
Home News Publishing Co., publishers. Sub- 
scription, $5 ; sworn detailed average cir- 
culation for year 1913, 6,700 net; 10 to 20 
pages, 7 columns; length of columns, 20% 
in.; width, 2% in. Can use matrices. 

Advertising rates, 25 cts. an inch; 100 
in., 22 cts.; 250 in., 20 cts.; 500 in., 18 cts.; 
750 in., 17 cts.; 1,000 in., 16 cts. an inch; 
full position, 25% extra. Composition, 5 
cts. an inch extra ; matrices, 3 cts. an inch 
extra. Reading notices, first page, 15 cts. 
a line; other pages, 10 cts. a line; subsequent 
insertions, Vz rate. 



ORANGES (The) — Embracing Orange; East, 
West and South Orange, with a popula- 
tion of 85,000. Located ten miles distant 
from New York City. On D., L. & W. 
and Erie Railroads. Industries include sev- 
eral hat factories, pharmacal laboratories, 
electrical and Edison works. 



AMERICAN CITIZEN — Every Saturday. 
Anti-Roman Catholic. Established 1887. Amer- 
ican Citizen Co., publishers. Subscription, 50 
cts.; claimed average circulation for 1913, 
75,000; 4 pages, 6 columns; length of col- 
umns, 19% in.; width, 2% m. Forms close 10 
days in advance. 

Advertising rates, 20 cts. a line, flat. 



PASSAIC — (Pas-sa'-ik). Population 54,773. 
On Passaic River; Erie, N. Y., Susquehanna 
& Western and Delaware % Lackawanna 
railroads. Manufactures more wool and tex- 
tiles than any other city in New Jersey and 
one third of the handkerchiefs manufactured 
in the United States ; also has extensive 
chemical and print works; leather manufac- 
ture, metal, silk, belting and packing 
plants. 



HERALD — Every evening except Sunday 
and holidays. Democratic. Established 1873. 
Luth. S. Bremner, publisher. Subscription, 
$3 ; sworn average circulation for six months 
prior to April 1914, 8,526* net paid; 12 to 
32 pages, 8 columns; length of columns, 21 
in.; width, 2'/4 in. Can use matrices. 

Advertising rates, 1 inch, one time, 50 cts. ; 
under 25 in., 40 cts.; 50 in., 35 cts.; 100 
in., 30 cts.; 250 in., 25 cts.; 500 in., 23 cts.; 
1,000 in., 21 cts. an inch. Preferred posi 
tion, 25 and 50% extra. Reading notices, 
10 cts. a line. Classified, three lines, thiee 
times, 25 cts. 



NEW JERSEY 



News Publishing Co., publishers. Subscrip- 
tion, $3 ; sworn average circulation for year 
ending March 31, 1914, 6,460* net paid; 12 
to 24 pages, 7 columns; length of columns, 
21% in.; width, 2% in. Can use matrices. 

Advertising rates, 50 cts. an inch; 100 
in., within one year, 30 cts.; 250 in., 25 cts.; 
500 in., 20 cts.; 1,000 in., 16 cts. an inch. 
Preferred positions, 10, 15 or 20% extra. 
Classified, Ic. a word. Reading notices, local 
page, 10 cts. a count line. 



PATERSON — Population 125,600. On three 
railroads and fifteen miles distant from 
New York City. Has abundant water 
power, large silk, jute and thread mills, 
locomotive works, machine shops and silk 
dyeing works. Biggest producing center in 
the country of silk ribbons and fabrics; also 
manufactures iron goods, carpets, linens 
and velvets. Annual value of manufactured 
products, $100,000,000.00. Bank clearings 
during 1913, $500,000,000.00. 



CALL — Every morning except Sunday. 
Republican. Established 1885. Call Print- 
ing & Publishing Co., publishers. Subscrip- 
tion $5; sworn detailed average circulation for 
year 1913, 11,944*; 12 to 36 pages, 8 col- 
umns; length of columns, 22 in.; width, 2% 
in. Can use matrices. Office, 83 Broadway. 

Advertising rates upon application. 

GUARDIAN — Every evening except Sun- 
day. Democratic. Established 1836. Guard- 
ian Printing and Publishing Co., publishers. 
Subscription, $3; sworn average circulation 
for year 1913, 12,416*; 10 to 24 pages. 8 
columns; length of columns, 21% in-; width, 
2% in. Can use matrices. 

Advertising rates, 1 inch, one time, $1; 
one week, $3.50; one month, $10; three 
months, $20; six months, $31; one year, $50; 
e. o. d., % of daily rate. Open space, within 
one year, 250 in., 55 cts. an inch; 500 in., 
40 cts.; 1,000 in., 35 cts.; 2,000 in., 30 cts. 
an inch. Classified, 5 lines, three times, 25 
cts. Reading notices, 25 cts. a line. 



NEWS — Every evening except holidays and 
Sundays. Independent. Established 1877. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1890. The News 
Printing Co., publishers. Subscription, $3.70; 
sworn average circulation for six months prior 
to April 1914, 11,073* net paid; 12 to 5C 
pages, 8 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. 

Advertising rates, agate, 9 cts. a line; 1,400 
lines. 5 cts.; 3,500 lines, 4 cts.; 7,000 lines, 
3% cts.; 14,000 lines, 3 cts.; 28.000 lines, 
2% cts. a line. Composition, 5 cts. an inch 
extra. Preferred position, 10. 25 or 50% 
extra. Double column advertisements must 
be at least 28 lines deep. Classified, Ic. a 
word. Reading notices, first page, $1 a line. 



PRESS — Every evening except Sunday, 
and SUNDAY MORNING CHRONICLE. Re- 



NELSON CHESMAN & CO.'S RATE BOOK. 



179 



NEW JERSEY 



publican. Established 1863. The Press- 
Chronicle Co., publishers. Subscription, daily, 
$3; Sunday, $1.50; claimed average circula- 
tion for first six months 1914, daily, 5,000; 
Sunday, 5,000; daily, 12 to 16 pages; Sun- 
day, 20 to 28 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily, 15 cts. an inch; 
Sunday, 25 cts. an inch. Classified, Ic. a 
word. Reading notices, 10 cts. a line 



SUNDAY CHRONICLE — See Press. 



PERTH AMBOY — Population 32,121. Five 
railroads. Twenty miles from New York 
City. Manufactures include fire brick, 
drain pipes, terra cotta, corks, white ware, 
steel tile, cigars, handkerchiefs, wire and 
cable; copper refineries and chemical works. 
Fire clay and kaolin found in vicinity. An- 
nual value of manufactured products, $95.- 
200,000.00. Bank clearings during 1913, 
$45,000,000.00. 

NEWS — Every evening except Sunday. In- 
dependent. Established 1879. Perth Am- 
boy Evening News Co., publishers. Sub- 
scription, $5.20; sworn average circulation 
for year ending May 1914, 5,688* net paid; 
10 to 36 pages, 7 columns; length of columns, 
21% in.; width, 2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; 25 in., 
30 cts.; 50 in., 25 cts.; 100 in., 22 cts.; 200 
in., 20 cts.; 300 in., 19 cts.; 400 in., 18 cts.; 
500 in. or more, 17 cts. an inch. Composi- 
tion extra. Reading notices, 10 cts. a line; 
first page, 15 cts. a line. Classified, Ic. a 
word. 



PLAINTIELD — Popiilation 20,550. (including 
North Plainfield 26,550). Located 24 miles 
distant from New York City, on Central 
R. R. of N. .T. Is the center of a thrifty 
agricultural district. Other industries con- 
sist of clothing, printing press and tool 
factories. 



COURIER-NEWS — Every evening except 
Sunday. Republican. Established 1884. 
Courier-News Publishing Co., publishers. 
Subscription, $5; sworn detailed average cir- 
culation for six months prior to April 1914, 
6269* net paid; 10 to 24 pages, 7 columns; 
length of columns, 22 in.; width, 2 V& in. Can 
use matrices. 

Advertising rates, 75 cts. an inch; on 
yearly contract, 25 in., 50 cts.; 50 in., 35 
cts.; 100 in.. 30 cts.; 300 in., 25 cts.; 500 
in., 22 cts.; 750 in., 21 cts.; 1,000 in., 20 cts. 
an inch. Composition, 5 cts. an inch addi- 
tional. Specified position, 15, 20 or 50% 
additional. Reading notices, first or back 
pages, 40 cts.; inside pages, 20 cts. a line. 
Classified, Ic. per word. 



NEW JERSEY 



RED BANK — Population 7,398. On three 
railroads. Terminal of Steamboat line be- 
ing the head of navigation on Shrewsbury 
River. Trade center of a prosperous farm- 
ing section. Other industries are conneries, 
sash and blind and marine railway works, 
brush, government uniforms, dress shield 
and carriage factories. 



FARMERS SUCCESS — Every Saturday. 
Agricultural. Established 1900. Elmer C. 
Wainwright & Co., publishers. Subscription, 
$1.50.; claimed average circulation for 1913, 
30,000; 16 to 24 pages, 6 columns; length of 
columns, 20 in.; width, 214 in. Cannot use 
matrices. 

Advertising rates, 10 cts. a line, or $1 an 
inch. Classified, 30 words or less, 50 cts. 



REGISTER — Every Wednesday. Inde- 
pendent Republican. Established 1878. John 
H. Cook, publisher. Subscription, $1.50; 
sworn average circulation for six months prior 
to April 1914, 5,302* net paid; 16 to 36 
pages, 7 columns; length of columns, 22 in.; 
width, 2% in. Can not use matrices. 

Advertising rates, 50 cts. an inch; con- 
tinuous contracts, 20 cts. an inch. Special 
position, if granted, 40 cts. an inch. Read- 
ing notices, 10 cts. a line. Classified, 25 
words or less, 25 cts. 



RIDGEWOOD— Population 5,416. On Erie 
R. R. A residence place for New York 
City business men. 



EDITOR — Fortnightly. Literary. Estab- 
lished 1895. The Editor Co., publishers. Sub- 
scription, $2; claimed average circulation for 
year 1913. 8,250; 48 pages and cover, 2 col- 
umns; length of columns, 6?4 in.; width, 2 in. 

Advertisins: rates, $25 a page. 



TOWN OF UNION — (Weehawken P. O.) Pop- 
ulation 21,023. Located two miles from 
Jersey City on West Shore; Erie, N. Y. 
Ont. & Western Railroads. Principal indus- 
tries are: Silk and embroidery mills. 



HUDSON DISPATCH — Every morning ex 
cept Sunday. Independent-Democratic. Es 
tablished 1900. Dispatch Printing Co.. pub 
lishers. Subscription, $4.80 ; claimed average 
circulation for six months ending June 1914 
10,000; 12 pages, 7 columns; length of col 
umns, 20 in.; width, 2% in. Can use mat- 
rices. Ofiice, Weehawken P. O. 

Advertising rates, 2 cts. a line flat. 



TRENTON — Population 96,815. On Dela 
ware River and three railway systems con- 
sisting of ten radiating lines. One of the 
chief trolley centers of the East, there be- 



Good Goods Repeat — if well understood, if their goodness has been made 
known to the buyer. 



180 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW JERSEY 



ing; a network of 16 separate divisions 
and branch lines covering a radius of 40 
miles. Biggest manufacturing center of 
the state and the biggest in the United 
States in the manufacture of pottery 
and crockery. Also has iron, steel and 
zinc works, wire rope mills, fire brick, 
terra cotta and woolen factories as well 
as rubber goods. State Hospital for Insane 
and State Penitentiary located here. An- 
nual value of manufactured products. ii!.58, 
312,782.00. Bank clearings during 1913. 
$97,850,350.00. 



STATE GAZETTE- Every morning except 
Sunday. Republican. Established 1846. 
State Gazette Publishing Co., publishers. 
Subscription, $3 ; sworn average circulation 
for six months prior to April, 1914, 10,384* 
net paid; 12 to 20 pages, 7 columns; length 
of columns, 211/4 in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, SVz cts. a line; 
1,000 lines, 3 cts.; 2,500 lines, 2V2 cts.; 5,000 
lines, 2 cts. a line. Reading notices, 10 cts. 
a line; full faced type, 20 cts. a line. Classi- 
fied, Ic. per word. 



TIMES — Every evening except Sunday, 
and TIMES-ADVERTISER, Sunday. Inde- 
pendent. Established 1882. Trenton Times 
(Inc.), publishers. Subscription, $5; sworn 
average circulation for six months preceding 



NEW JERSEY 



April, 1914, evening, 23,985* net paid; Sun- 
day, claimed average for 1913, 16,680; daily. 
12 to 24 pages, Sunday, 32 pages; either edi- 
tion, 8 columns ; length of columns, 22 in. ; 
width, 2% in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
5 cts. a line, flat. Preferred position, 10 and 
25% extra. Reading notices, nonpareil, 15 
cts. a line; first page, bottom of column, $1 
a line. Classified, Ic. per word. 

See advertisement on page 544. 



WASHINGTON — Population 3,567. Located 
65 miles west of Jersey City on Del., Lack. 
& Western R. R. The chief industries are 
brass foundry, silk mill, piano and organ 
works, underwear, faucet and bath room 
furnishing factories. 



STAR — Everv Thursday. Democratic. Es- 
tablished 1868. Chas. L. Stryker, editor and 
publisher. Subscription, $1.50; sworn de- 
tailed average circulation for year 1913, 4,- 
843* net paid; 12 to 16 pages, 7 columns; 
length of columns, 20 in.; width, 2y8 in. 
Can not use matrices. 

Advertising rates, 50 cts. an inch; 2nd 
insertion, 30 cts.; thereafter, 20 cts. an inch. 
Specified position, 10 or 20% extra. Read- 
ing notices, 1st, 6th, 7th or last page, 10 cts. 
a line; 500 lines within 1 year, 9 cts.; 1,000 
lines, 8 cts.; 2,000 lines, 7 cts. a line; other 
pages, 8, 7 or 6 cts. a line, respectively. 
Classified, Ic. a word. 



NEW MEXICO 



ALBUQUERQUE — Population 11,020. On 
Rio Grande River and A., T. & S. F. R. R. 
In the center of an excellent grazing dis- 
trict; farming through irrigation methods 
also carried on extensively. Climate most 
beneficial to sufferers of throat and lung 
diseases. Industries include sash factory, 
woolen mills, brick yards, foundry, ma- 
chine shops, lumber and saw mills, wagon, 
harness, farm implement, ice and furniture 
factories, railroad repair shops and brew- 
ery. Fruit growing largely engaged in. 
Industrial School for the Pueblo Indians 
and University of New Mexico located here. 



JOURNAL — Every morning including SUN- 
DAY. Republican. Established 1879. Jour- 
nal Publishing Co., publishers. Subscrip- 
tion, $5; sworn average circulation for year 
ending March, 1914, 7,386* net paid; 8 to 
16 pages, 7 columns; length of columns, 20 Vi 
in.; width, 2% 'n. Can use matrices. 

Advertising rates. 35 cts. an inch; full 
position, 44 cts.; 51 in. or more, 28 or 35 
cts. an inch. Reading notices. 10 cts. a line. 



Telegraphic readers, 15 cts. a line. 
Ic. per word. 



Classified, 



LAS VEGAS — Population 3,755. On A., T 
& S. P. R. R., in the center of an excellent 
farming, lumbering and grazing district 
Engaged very largely in shipments of raw 
wool. In vicinity is medicinal hot springs 
widely and favorably known. 



REVISTA CATOLICA — Every Sunday. 
Spanish. Catholic. Established 1875. Jesuit 
Fathers, editors and publishers. Subscrip 
tion, $1; detailed average circulation for year 
ending April, 1914, 6,474* net; 16 to 24 
pages, 2 and 3 columns ; length of columns, 
10 in.; width, 2% and 3^/4 in. 

Advertising rates, 30 cts. an inch; first 
position, 40 cts.; second position, 35 cts. an 
inch. Reading notices, 10 cts. a line. Trans 
lations free. 

See advertisement on page 516. 



SANTA FE- 
On Atch., 



-Population 5072. 
Top. & S. Fe; 



State Capita 
Denver & Rio 



NELSON CHESMAN & CO.'S RATE BOOK. 



181 



NEW MEXICO 



Grande and New Mex. Cent. Railway sys- 
tems. Sheep raising; gold, silver, copper, 
zink and lead mining being the chief in- 
dustries. • 

REVISTA ILLUSTRADA — Monthly. Span- 
ish. Literary. Established 1907. Camilo Pa- 



NEW MEXICO 



dilla, editor and publisher. Subscription. 
$1 ; claimed average circu ;.tion for year 
1913, 6,000; 20 pages, 2 c umns ; length of 
columns, 10 in.; width, 20 in. 

Advertising rates, $1 an i: ch; % page, $8; 
Vi, page, $15; full page, $2.5. 



NEW YORK 



ALBANY — Population 100,253. On Hudson 
River, Erie Canal, five railroads and direct 
steam boat connections with New York 
City, also direct connections with the Great 
Lakes through the Erie Canal. Big dis- 
tributing trade. Industries include cloth- 
ing, boot and shoe factories, printing pants, 
iron foundries; breweries and malt houses 
and also the manufacture of metallic ware, 
card board, confectionery, shirts, collars and 
pianos. State Normal College located here. 
Third largest mail transfer point and the 
second largest express transfer point in 
United States. Annual value of manufac- 
tured products, $22,826,000.00. 



ARGUS — Every morning including SUN- 
DAY. Democratic. Established 1813. The 
Argus Co., publishers. Subscription, daily, 
$3; Sunday, $2; sworn average circulation 
for six months prior to April 1914, 14,740* 
net paid; 8 to 24 pages, 7 columns; length 
of columns, 19 4/7 in.; width, 2% in. Can 
use matrices. Office, Broadway and Beaver 
Street. 

Advertising rates, daily or Sunday, agate, 
9 cts. a line; 250 lines, 8 cts. ; 500 lines, 7 
cts.; 1,000 lines, 6 cts.; 2,500 lines, 5 cts.; 
5.000 lines, 4 cts.; 10,000 lines, 3 cts.; 20,- 
000 lines. 2 V& cts. a line; over 20,000 lines, 
2 cts. a line. Special position, 10 and 25% 
extra. Classified, 10 cts. a count line. Read- 
ing notices, 10 cts. a line. Local notices, 
25 cts. a line. 

See advertisement on page 521. 



IL BASTONE — Every Saturday. Italian. In- 
dependent. Established 1908. Bastone Pub- 
lishing Co., publishers. Subscription, $1; 
sworn average circulation for year 1912, 
6,000*; 4 pages, 8 columns; length of col- 
umns, 21 in.; width, 2% in. Can use mat- 
rices. Office. 28 Fulton Street. 

Advertising rates, 25 cts. an inch; 5 in., 
20 cts.; 10 in. or more, 15 cts. an inch. 



JOURNAL — Every evening except Sunday. 
Republican. Established 1830. The Jour- 
nal Co., proprietors. Subscription, $3 ; 
sworn average circulation for six months end- 
ing March 31, 1914, 18.781* net paid; 8 to 



32 pages, 7 columns; length of columns. 20 
in.; width, 2% in. Can use matrices. Office, 
61 State Street. 

Advertising rates, 10 cts. a line; 100 lines 
within one year, 8 cts.; 500 lines, 6 cts.; 
1,000 lines, 5 cts,; 4,000 li''es, 4 cts.; 5,000 
lines, 3% cts. a line. Preferred position, 
20 to 50% extra. Classified, Ic. a word. 
Reading notices, 15 cts. a line; business 
locals, 25 cts. a line; pure readers, 40 cts. 
to $1 a line; telegraphic readers, $1 a line. 



KNICKERBOCKER-PRES.S — Every morn- 
ing except Sunday, and SUNDAY PRESS 
Independent. Established 1842. The Press 
Co., publishers. Subscription, daily, $3; Sun- 
day, $2; sworn detailed average circulation, 
for first six months 1914, daily, 32,979* net 
naid; Sunday, 27,831* net paid: daily, 12 to 
16 pages: Sunday, 42 to 60 pages, 8 col- 
umns; width of columns, 1^ in. Can use 
matrices. Office, 18 Beaver Street. 

Advertising rates, daily or Sunday, agate 
8 cts. a line. On yearly contracts, 1,000 lines 
7 cts.; 2,000 lines, 6 cts.; 3,000 lines, 5 cts., 
a line. Special positions, 10 and 25% extra. 
Reading notices, 25 cts. a count line; tele- 
graphic readers, $1.25 a count line. Classified, 
Ic. a word. 



MOTORDOM — Monthly (25th). Auto- 
mobile. Motordom Publishing Co., publishers. 
Subscription, $1 ; guaranteed average circula- 
tion for year 1914-15, 10.400: 32 to 48 pages 
and cover 2 and 3 columns: length of col- 
umns, 10 in.: width, advertising 3 ^ or read- 
ing, 2% in. Can not use matrices. 

Advertising rates, one page $70: V2. or 14 
pages, pro rata; with discounts on 3, 6, 9 or 
12 insertions. 



SUNDAY TELEGRAM — Every Sunday. 
Independent. Established 1887. Albany 
Telegram Co., publishers. Subscription, $2 ; 
claimed average circulation for year 1913. 
exceeding 30,000; 32 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 
Office, 5 Van Tromp Street. 

Advertising rates, agate, 5 cts. a line. flat. 
Reading notices, 25 cts. a count line. 



182 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



TIMES-UNION — Every evening except 
Sunday. Independent. Established 1853. 
Subscription, $3 ; sworn detailed average cir- 
culation for year ending October 31, 1913, 
43,074* net paid; 10 to 16 pages, 8 columns; 
length of columns, 22 in.; width, 12 V4 ems. 
Can use matrices. Office, Beaver and Green 
Streets. 

Advertising rates, agate, 6 cts. a line, flat. 
Preferred position, 15 and 25% extra. Class- 
ified, Ic. a word. Reading notices, 50 cts. 
and $1 a count line; telegraphic readers; $1 a 
line; first page, $2 a line. 

See advertisement on page 544. 



AMSTERDAM — Population 31,267. On Mo- 
hawk River and Erie Canal, and three rail- 
way systems. It is an important center 
for the manufacture of knit underwear, 
sweaters, carpets, rugs, brooms, steel 
springs, linseed oil, silK gloves and pearl 
buttons, having 89 manufacturing establish- 
ments in all, whose annual output amounts 
to $25,000,000.00. 



RECORDER AND DEMOCRAT — Every 
evening except Sunday, and Semi-Weekly 
(Tuesday and Friday). Republican. Estab- 
lished 1870. Wm. J. Kline & Son, editors 
and publishers. Subscription, daily, $6.00 ; 
Semi-Weekly, $1.50; claimed average circula- 
tion for year 1913, daily, 4,634*; semi-week- 
ly, 3,470; daily or semi-weekly, 8 to 16 pages, 
7 columns; length of columns 22 in.; width, 
2% in. Can use matrices. 

Advertising rates, daily or semi-weekly, 
50 cts. an inch; 25 in. to be used within one 
year, 40 cts.; 50 in., 35 cts.; 75 in., 30 cts.; 
100 in., 25 cts.; 200 in., 20 cts.; 300 in., 17 
cts.; 400 in., 15 cts.; 500 in. or more, 14 
cts. an inch. Composition, 5 cts. an inch ad- 
ditional. Preferred position extra. Reading 
notices. 10 cts. a count line; telegraphic, 25 
cts. a count line. Classified, Ic. per word. 



ABCADE — Population 1,294. Three rail- 
roads. Stone quarries in vicinity. In- 
dustries include the manufacture of knit 
goods, cheese boxes, furniture, leather and 
barrels. ^ilso has powdered milk plant, 
planing and knuung mills and last block 
factory. Annual value of manufactured and 
quarried products, $3,500,000.00. Bank 
deposits during 1913, $700,000.00. 



WYOMING COUNTY HERALD — Weekly, 
embracing 4 papers in all, Arcade Herald 
Delevan Press, Holland Review and Sardinia 
Censor. Republican. Established 1891. W. 
F. Arthurs, publisher. Subscription, $1 : 
claimed average circulation (combined) for 
year 1913, 5,400; 8 pages, 6 columns; length 
of columns, 20 in.; width, 2% in. 

Advertising rates, 18 cts. an inch. Dis- 
count on yearly contracts. Reading notices. 
5 cts. B line. 



NEW YORK 



AUBURN — Population 34,668. Five rail- 
roads. Industries include the manufacture 
of woolen fabrics, rope, twine, carpets, iron 
goods and shoes; also manufactures mow- 
ing machines, reapers and farm implements 
generally. Auburn Theological Seminary 
and New York State Prison located here. 
Annual value of manufactured products, 
$15,961,090.00. Bank deposits during 
1913, $13,230,000.00. 



CITIZEN — Every evening except Sunday. 
Independent. Established 1870. Auburn 
Publishing Co., publishers. Subscription, $6; 
sworn average circulation for six months 
ending March, 1914, 6,506* net; 10 to 16 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 50 cts. an inch; 10 in., 
within one year, 40 cts.; 50 in., 30 cts.; 100 
in., 25 cts.; 250 in., 20 cts.; 500 in., 19 cts.; 
1,000 in. or more, 18 cts. an inch. Reading 
notices, 12 cts. a line (brevier), -with discount 
on 500 lines and upward. Classified, Ic. a 
word, first insertion; Vzc. a word, subse- 
quent insertions. 



BATAVIA — PoTiulation 11,613. Three rail- 
roads. Distributing center of a prosperous 
agricultural and fruit growing section. 
Manufactures harvesting machinery, interior 
wood finish, shot guns and shoes. New 
York State School for the Blind located 
here. 



NEWS — Every evening, except Sunday. 
Republican. Established 1878. Griswold & 
McWain, proprietors. Subscription, $2; 
sworn detailed average circulation for nine 
months ending April, 1914, 8,643* net paid; 
6 to 16 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, nonpareil, one inch, one 
time, 50 cts.; one week, $2; additional inser- 
tions 25 cts. an in.; 100 in., within one year, 
25 cts.: 300 in., 22 cts.; 500 in. or more, 
20 cts. an inch; preferred position, 25% ex- 
tra. Classified, 5 lines (25 words), or less, 
one time, 25 cts.; 3 times, 60 cts.; one week, 
$1. Reading notices, 15 cts. a line; locals, 
10 cts. a line, with discount for continued in- 
sertions. 



BINGHAMTON — Population 48,443. On Sus- 
quehanna River at confluence with Chen- 
ango river; two railway trunk lines (Erie 
and Lackawanna). Also terminus of Dela- 
ware & Hudson Railroad. Surrounding 
country rich in dairy products. Industries 
also include the manufacture of valves, 
shoes, cameras and films, carriage hard- 
ware, toys, silks, washing machines, sport- 
ing goods, proprietary medicines, paving 
brick, electrc motors, flexilile shafts, f.irm 
implements, carriages, furniture and scales. 
New York State Hospital for the Insane 
located here. Annual value of manufactured 
products, $30,000,000.00. Bank clearings 
for 1913, $36,343,400.00. 



NELSON CHESMAN & CO.'S RATE BOOK. 



183 



NEW YORK 



PRESS AND LEADER — Every evening ex- 
cept Sunday. Independent. Established 
1878. Binghamton Press Co., publishers. 
Subscription, $3 ; sworn detailed average cir- 
culation for year 1913, 26,564*; 12 to 16 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; 
39 times, or 1,000 lines, 6% cts. a line; 78 
times, or 3,000 lines, 5 cts.; 104 times, or 
5,000 lines, -iVz cts.; 155 times, or 10,000 
lines, 4 cts. a line. Mail order copy 5 cts. a 
line. Positon, 10, 25 or 50% extra. Reading 
notices, 25 cts. a count line; 500 lines, on 
year by contract, 20 cts.; 1000 lines, 18 cts.; 
3000 lines, 15 cts.; 5000 lines, 12 cts. a line. 

See advertisement on page 486. 

REPUBLICAN-HERALD — Every morning 
except Sunday. Republican. Established 
1822. The Southern Tier Publishing Co., pub- 
lishers. Subscription, $3 ; sworn average 
circulation for 1913, 17,863*; 10 to 20 pages, 
7 columns; length of columns, 20% in.; 
width, 2% in. 

Advertising rates, 7 cts. a line; 1,000 lines, 
within one year, 5 cts.; 2,000 lines, 4% cts.; 
3,000 lines, 4 cts.; 5,000 lines or more, 3 
cts. a line. Preferred position, 10, 25 and 
50% extra. Classified, Ic. a word. Reading 
notices, 25 cts. a line, with discount on 500 
lines and over. 



BROOKLYN — A borough of New York City; 
population 1,634,351. Connected with 
Manhattan by ferries, four suspension 
bridges and two subways; has over 30 
miles of water front. Extensive docks 
lined with immense storehouses for grain, 
immense sugar refining industry ; also 
drugs, chemicals, paints, foundry and ma- 
chine shops, copper ware, cordage, twine, 
malt, liquors, and ship building. U. S. 
Navy Yard located here and homes of many 
hundreds of thousands of Manhattan busi- 
ness men. 

BEDFORD RECORD — Every Friday. Non 
partisan. Etasblished 1902. Mansfield 
Hunt, publisher. Subscription, $1 ; circula 
tion — not given by publisher; 8 pages, 6 col 
umns; length of columns, 20 in.; width, 2-fV, 
in. Office, 1213 Atlantic Ave. 

Advertising rates, agate, 5 cts. a line. Dis 
count of 10, 15, 20 or 25% on 4, 13, 26 or 
52 insertions. 

BROOKLYN-BROWNSVILLE P O S T — 
Every Sunday. Yddish-Independent. Estab- 
lished 1909. Brooklyn and Brownsville Post 
Co., publishers. Subscription 50 cts.; claimed 
average circulation for year 1913, 15,000: 
8 pages, 7 columns; length of columns 19 V2 
in.; width 2% in. Can use matrices. Office 
1784 Pitkin Avenue. 

Advertising rates, agate, 15 cts. a line, 
2,500 lines or more on yearly contract, 10 cts. 
a line. Reading notices, 35 cts. a line. 
Opposite editorial or on last page, 50 cts. ; 
first or editorial page $1 a line. 

12 



NEW YORK 



CHAT — Every Saturday. Independent. Es- 
tablished 1900. The Chat (Inc.), publishers. 
Subscription, $2; sworn average circulation 
for year ending April 1914, 55,233* net; 20 
to 32 pages, 7 columns; length of columns, 
20^/4 in.; width, 13 ems. Can use matrices. 
Office, 1618 Weirfield Street. 

Advertising rates, agate, 26 cts. a line; 4 
times, 25 cts.; 8 times, 24 cts.; 12 times, 
23 cts.; 52 times, 22 cts. a line; 5,000 lines 
within one year, 21 cts.; 10,000 lines, 19 cts. 
a line. Classified, 15 cts. a line. 

See advertisement on page 450. 



CITIZEN — Every evening except Sunday, 
and SUNDAY MORNING. Democratic. Es- 
tablished 1886. Subscription, daily, $3; Sun- 
day, $1.50; claimed average circulation for 
six months prior to April, 1914, daily, and 
Sunday, 32,893* net paid; daily, 12 to 16 
pages; Sunday, 24 to 36 pages, 7 columns; 
length of columns, 211/7 in.; width, 2 1/7 
in. Can use matrices. Office, 397-401 Ful- 
ton Street. 

Advertising rates, agate, 15 cts. a line; edi- 
torial page, 20 cts. a line. Special position, 
5 cts. a line additional. Space discounts fur- 
nished upon application. Double column ad- 
vertisements must be not less than 28 lines; 
3 columns, 56 lines; 4 columns, 84 lines; 5 
columns, 112 lines and 6 columns, 140 lines 
deep. _ Classified, business opportunities or 
financial, 16 cts. a line; yearly standing finan- 
cial advertisements, 5 cts. a line; personals, 
sporting and turf, 25 cts.; summer and win- 
ter resorts, 10 cts. a line; by the month, 
$1.50 a line; publication, 15 cts. aline. Read- 
ing notices, 50 cts. a line; editorial page, 75 
cts.; first page, $1. 

See advertisement on page 516. 

EAGLE — Every evening except Sunday, 
and SUNDAY MORNING. Independent Demo- 
cratic. Established 1840. Subscription, daily, 
$8; Sunday, $1.50; sworn average circula- 
tion, as per report to the post office depart- 
ment for six months ending Mar. 31, 1914, 
daily and Sunday, 44,754* net paid;' daily, 
22 to 30 pages; Sunday, 60 to 72 pages, 7 
columns; length of columns. 22 14 in.; width, 
2% in. Can use matrices. Office, Eagle Build- 
ing, 303-313 Washington Street. 

Advertising rates, 16 cts.; editorial and 
last pages, 25 cts. a line. Preferred position, 
30 and 40 cts. a line. Automobiles, resorts, 
hotels, schools, for sale, real estate and 
general classified, 16 cts. a line. Reading 
notices, foot of column, first page, $1.50 a 
count line; following death notices, 50 cts. a 
line. 



FINSKA AMERIKANAREN — Every Thurs- 
day. Swedish. Independent. Established 
1897. The New York Finnish Publishing Co., 
publishers. Subscription, $2; claimed aver- 
age circulation for 1913, 7,615; 12 pages, 7 
columns; length of columns, 21 in.; width, 
2Ve in. Office, 511 8th Ave. 

Advertising rates, 50 cts. an inch; 2,000 
lines, 10%; 4,000 lines, 15%; 5,000 lines, 
20%. Reading notices, 8 cts. a brevier line. 



184 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



FLATBUSH OBSERVER — Every Friday. 
Independent. Established 1908. Flatbush Ob- 
server Publishing Co., (Inc.), publishers. 
Subscription, $1; claimed average circula- 
tion for year 1913, 12,000; 8 pages. 7 col- 
umns; length of columns, 20 in.; width, 2V6 
in. Can use matrices. 

Advertising rates on application. 



FREIE PRESSE — Every evening except 
Sundav, and SUNDAY MORNING. German. 
Republican. Established 1864. Roehr Pub- 
lishing Co., publishers. Subscription, daily, 
$3; Sunday, $2; circulation — not given by 
publisher; daily, 8 pages; Sunday, 24 pages, 
7 columns; length of columns, 21 in.; width, 
2% in. Can use matrices. Office, 35 Myrtle 
Avenue. 

Advertising rates, daily or Sunday, agate, 
16 cts. a line. Classified, financial 16 cts.; 
instruction, 10 cts.; resorts, 15 cts.; real es- 
tate, 10 cts.; 3 times, 20 cts. a line; special 
real estate rate, 7 times, 30 cts. a line (two 
line head allowed). Business cards, a line, 
one month, daily, $1,25; Sunday, 40 cts.; 
daily and Sunday, $1.50; three months, daily, 
$2.50; Sunday, 75 cts.; both, $3; six months, 
daily, $4; Sunday, $1.25; both, $5; one year 
daily, $6; Sunday, $2; both, $7.50 a line. 
12 changes on yearly contract, 10% addi- 
tional; e. o. d. one month, 75 cts. a line; 
three months, $1.75; six months, $2.50; one 
year, $4; preferred position, 10 and 25% 
extra. Reading notices, 25 cts. a count line; 
editorial and last page, 40 cts.; first page, 50 
cts. a line. 



HOME TALK — Every Wednesday. Local. 
Established 1904. Geo. W. Green, publisher. 
Subscription, $1.50; claimed circulation for 
year 1913, 12,000; 20 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. Of- 
fice, 4911 Third Avenue. 

Advertising rates, $1 an inch; one month, 
90 cts.; three months, 85 cts.; six months, 
or longer, 80 cts. an inch. 



ITEM — Every Friday. Local. ^fon-politicaI. 
Established 1904. .J. H. Cox, publisher. Sub- 
scription, $1.50; claimed average circulation 
for year 1913, 13.000; 12 pages, 7 columns: 
length of columns, 21 in.; width, 2*4 in- Of- 
fice, 513 Fifth Avenue. 

Advertising rates, $1 an inch; one month, 
90 cts.; three months, 85 cts.; six months, or 
longer, 80 cts. an inch. 



LIFE — Every Saturday. Society and Home. 
Established 1889. Brooklyn Life Publishing 
Co., publishers. Subscription, $3; claimed 
average circulation for year 1913, 39,074; 36 
to 90 pages, 3 columns; length of columns, 
12 in.; width, 2^4 in. Can use matrices. Of- 
fice, Eagle Building. 

Advertising rates, agate, 25 cts. a line. 
Reading notices, minion, $1 a line; preferred 
pages, extra. Discount, 1,000 lines, 5%; 
2,000 lines, 10%; 3,000 lines, 15%; 5,000 
lines, 20%. Resorts, 20% discount. 



NEW YORK 



MOTION PICTURE MAGAZINE — Monthly 

(15th of month preceding). Motion Picture 
Stories. Established 1911. The M. P. Pub- 
lishing Co., publishers. Subscription, $1.50; 
sworn detailed average circulation for 
six months ending May, 1914, 254,000* 
net paid; 176 pages, 2 columns; length 
of columns, 8 in.; width, 2% in. Can use 
matrices. Forms close 24th of second month 
jireceding. Office, 175 Duffield Street. 

Advertising rates, $250 a page; V2, V* or 
Vs page, pro rata; back cover (two colors). 
$300; (three colors), $350; second or third 
covers (one color) $275; (two colors) $325. 
Classified (minimum 4 lines), $1 a line. 

See advertisement on page 443. 



NEW YORKIN UUTISET — Every Wednes- 
day and Saturday. Finnish. Independent. 
Established 1906. Finnish Newspaper Co., 
publishers. Subscription, $2; circulation — 
not given by publisher; 8 pages, 7 columns; 
length of columns,, 19% in.; width, 2% in. 
Office, 740 Fortieth Street. 

Advertising rates, 50 cts. an inch, with dis- 
counts on time contracts. 



NORDISK TIDENDE — Every Thursday. 
Norwegian. Established 1891. The Norwegian 
News Co., publishers. Subscription, $2; cir- 
culation — not given by publisher ;_ 12 pages, 
6 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. Office, 4413 Third 
Avenue. 

Advertising rates, 60 cts. an in.; 8 inser- 
tions, 55 cts.; 13 insertions, 50 cts.; 26 in- 
sertions, 45 cts.; 52 insertions, 40 cts. an 
inch. 



PEERLESS FASHION GUIDE — See New 
York City. 



REFORM — Every Saturday. German and 
English. Democratic. Established 1870. V. 

I Weidner Printing and Publishing Co., pub- 

i Ushers. Subscription, $1.50; claimed aver- 
age circulation for year 1913. 11,760: 12 

I pages, 7 columns: length of columns, 22 in.; 

[ width, 2l^ in. Office, 1109 DeKalb Avenue. 

! Advertising rates, agate, 15 cts. a line; one 
inch, one inonth, $3; three months. $7.50; six 
months, $14; one year, $25. Reading no- 
tices, brevier, 20 cts. a line. Classified, 10 
cts. a line. 



STANDARD UNION — Everv evening ex- 
cept Sunday, and SUNDAY MORNING. Re- 
publican. Established 1863. Brooklyn Un- 
ion Publishing Co., publishers. Subscription, 
•■^3.50 ; sworn average circulation for six months 
prior to April, 1914, daily, 61,731* net paid; 
Sunday, 64,611* net paid; daily, 14 to 18 
pages; Sunday, 20 to 24 pages, 8 columns; 
length of columns, 212/7 in.; width, 12% 
ems. Can use matrices. Office, 292-296 
Washington Street and 317-321 Pulton Street. 

Advertising rates, agate, 15 cts. a line, flat. 
Classified, help wanted, 3 lines or less, 25 
cts.; 3 times, 50 cts.; 10 cts. for each addi- 
tional line three times; 5 cts. for each addi- 



NELSON CHBSMAN & CO.'S RATE BOOK. 



185 



NEW YORK 



tional line, one time. Business opportunities, 
15 cts. a line; financial, 16 cts.; hotels and re- 
sorts, 15 cts.; $1.50 per montli for fixed 
space; new publications, 15 cts. a line. Read- 
ing notices, 40 cts. a line; editorial page, 
50 cts. a line; first page, $1 a line. 
See advertisement on page 536. 



TABLET — Every Saturday. Religious. Es- 
tablished 1908. the Tablet Publishing Co., 
publishers. Subscription, $2; claimed aver- 
age circulation for year ending April. 1914, 
21,000 net; 8 to 20 pages, 7 columns; length 
of columns. 22 in.; width, 2Vi in. Can use 
matrices. Forms close "Wednesdays. Office, 
189 Montague Street. 

Adverti.sing rates. 12 cts. per line, rang- 
ing down to 5 cts. for one year or 5,000 line 
contracts. 



TIMES — Everv evening except Sunday. Re- 
publican. Established 1848. Brooklyn Times 
Co., (Inc.), publishers. Subscription, $5; 
sworn circulation for six months prior to 
April 1914, 38,142* net paid; 12 to 28 p.iges. 
7 columns: length of columns, 22 in.; width, 
2% in. Can use matrices. Office, Atlantic and 
4th Aves. 

Advertising rates, agate, 15 cts. a line; 
1,000 lines, 12 cts.; 5,000 lines, 10 cts._ a 
line; preferred position, 2 or 5 cts. a line 
extra. Classified, business opportunities, 10 
cts. a line; financial, 16 cts.; resorts and 
hotels. 10 cts.; by the month, $1.50 a line; 
personals. 25 cts. a liiip Reading notices, 
75 cts. a line; first page, $1. 

See advertisement on page 534. 



BUTFALO — Population 423,715. On Lake 
Erie, Erie Canal and seventeen trunk line 
and six belt or Suburban line railroads. 
Has ten steamship lines and immense lake 
commerce, that in grain being particular- 
ly extensive. In iron and steel products 
ranks as the second city _ in _ the United 
States, and livestock trade is likewise most 
extensive. Industries include extensive 
meat packine establishmpiit. flour mills, 
foundries and machine shorts and manufac- 
ture of leather, lumber and clothine. Bank 
clearings for 1913, $635,308,095.50. Total 
value of manufactured products, for 1913. 
$325,445,000.00, estimated. 



AMERICAN BLACKSMITH — Monthly, 
fist). Trade. Established 1901. W. _F. 
Wendt Publishing Co., publishers. Subscrip- 
tion, $1; detailed averase circulation for year 
1913. 20,548*; 80 pages, 3 columns; length 
of columns, 10 in.; width, 2% in. Cannot 
use matrices. Forms close 5th and 20th of 
preceding month. Office, New Sideway Bldg. 

Advertising rates on application. 



AMERICAN POULTRY "WORLD — Month- 
ly. Poultry. Established 1909. American 
Poultry Publishing Co., publishers. Subscrip- 
tion, 50 cts. ; claimed average circulation for 
year 1913, 45,000; 80 to 160 pages, 3 col- 



NBW YORK 



umns ; length of columns, 10 in.; width, 2% 
in. Forms close 20th preceding month. 

Advertising rates, agate, 30 cts. a line; 

140 lines, 27 cts.; 210 lines, 25 cts.; 420 

lines, 24 cts. Reading notices, nonpareil, 60 
cts. a line. 



AURORA AND CHRISTLICHE "WOCHB — 
Every Friday. German. Catholic. Establish- 
ed 1851. German Roman Catholic Orphan 
Asylum, publishers. Subscription, $1.50; 
claimed average circulation for first six 
months of 1914, 8,650* net; 8 pages, 6 col- 
umns; length of columns, 19 in.; width, 2% 
in. Ofliee, 564 Dodge Street. 

Advertising rates, agate, 3 cts. a line each 
insertion. 



CATHOLIC UNION AND TIMES — Every 
Thursday. Catholic. Established 1871. Buffalo 
Catholic "Publication Co., publishers. Subscrip- 
tion, $2; circulation — not given by publisher; 
8 pages, 7 columns; length of columns, 20 1^ 
in.; width, 2% in. Office, St. Stephen's Hall. 

Advertising rates, agate, $2 an inch, with 
discounts. 



C. M. B. A. ADVOCATE — Monthly (1st). 
Catholic-Fraternal. Established 1904. Supreme 
Council Catholic Mutual Benefit Association 
publishers. Subscription 25 cts.; claimed 
average circulation for year 1913, 62,708; 12 
pages, 4 columns, length of columns 12^4 in.; 
width 2% in. Can use matrices, forms close 
25th of month preceding. Office St. Stephens 
Hall. 

Advertising rates. 30 cts. a line. Reading 
notices 50 cts. a line. 



COMMERCIAL — Every evening except Sun- 
day. Republican. Established 1811. James D. 
Warren's Sons Company, publishers. Subscrip- 
tion, $6; claimed average circulation for year 
1913, 10,000; 10 to 16 pages 7 columns; 
length of columns, 21% in. Can use mat- 
rices. Office, cor. Washington and No. Divi- 
sion Streets. 

Advertising rates, agate, 15 cts. a line; one 
week, 90 cts.; one month, $1.56; three 
months, $3.12; six months, $4.68; one year, 
$7.80; e. o. d., %; twice a week, %; once 
a week, % daily rates. Classified, Ic. a word. 
Local reading notices, 30 cts. a line. 

See advertisement on page 442. 



COURIER — Everv morning including SUN- 
DAY, and ENQUIRER, every evening except 
Sunday. Democratic. Established 1828. W. 
J. Conners, publisher. Subscription, morn- 
ing or evening, $3; Sunday, $2.50; sworn 
average circulation for year 1913, morning, 
61,755*; evening, 47.556*; Sunday, 103.269*; 
morning or evening, 10 to 16 pages; Sunday, 
60 to 80 pages, morning or evening, 8 col- 
umns; Sunday 7 columns; length of columns, 
21% in.; width, ZVs in. Can use matrices. 

Advertising rates, agate, for COURIER and 
ENQUIRER combined, or Sunday 15 cts. per 
line, 1,000 lines, or 26 insertions, 14 cts.; 



186 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



3,000 lines, or 52 insertions, 13 cts.; 5,000 
lines or 78 insertions, 12 cts. Special posi- 
tions 10 and 25% additional. Reading notices, 
50 cts. a line, with discount on 100 lines and 
over; telegraphic and first page readers, $2 
per line (10 lines to the inch). Classified, 2 
cts. a word, or 12 cts. a line (minimum charge, 
30 cts.). Courier only, Ic. a word. 
See advertisement on page 490. 



DEMOKRAT — Every evening except Sun- 
day German. Independent Democratic. Es- 
tablished 1837. F. C. B. Held, publisher. 
Subscription, daily, $6.50; sworn average 
circulation for six months prior to April 1914, 
10,327* net paid; 8 pages, 7 columns; length 
of columns, 22 in.; width, 2y8 in. Office, 254 
Main Street. 

Advertising rates, 75 cts. an inch; one 
week, $3; one month, $8; three months, $18; 
six months, $30; one year, $50. Reading no- 
tices, nonpareil, 15 cts. a line; classified, Ic. 
a word. 

DZIENNIK DLA WSZYSTKICH — Daily 

including Sunday. Polish. Non-Partisan. Es- 
tablished 1907. Everybody's Daily Publish- 
ing Co., publishers. Subscription, $3; sworn 
average circulation for first six months prior 
to April 1914, 10,470; 8 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. Office, 928 Broadway. 

Advertising rates, 60 cts. an inch; 500 in., 
50 cts.; 1,000 in., or more, on yearly contract 
40 cts. an inch. Reading notices, 10 cts. a 
line. Classified, 5 cts. a line. 



EAST SIDE NEWS — Every "Wednesday. 
Independent. Established 1908. East Side 
News Publishing Co., publishers. Subscrip- 
tion, $1 ; claimed average circulation for year 
1913, 8,248; 8 pages. 7 columns; length of 
columns, 20 1^ in.; width, 2V4, in. Can use 
matrices. 

Advertising rates, agate, 75 cts. an inch; 2 
to 15 times, 60 cts. an inch. Full or preferred 
positions, 10% additional. Reading notices 
(heads count two lines) 20 cts. a line. Class- 
ified, Ic. per word. 

ENQUIRER — See Courier, Also advertise- 
ment on page 490. 

EXPRESS — Every morning except Sunday, 
ILLUSTRATED EXPRESS, Sundays. Inde- 
pendent Republican. Established 1846. The 
J. N. Matthews Co., owners. Subscription, 
daily, $3; Sunday, $2.50; claimed average 
circulation for year 1913, daily, 41,346; Sun- 
day, 60,000; daily, 12 to 16 pages; Sunday, 
54 to 60 pages, 7 columns; length of columns, 
21 3/7 in.; width, 2% in. Can use matrices, 
and fine halftones in Sunday edition. Office, 
177-183 "Washington Street. 

Advertising rates, agate, daily, 15 cts. a 
line; 2 times, 12 cts.; 26 times, 10 cts.; 52 
times, 9 cts.; 78 times, 8 cts.; 156 times, 7 
cts. a line; 1,000 lines within one year, 12 
ctB.: 2,000 lines, 10 cts.; 8,000 lines, cts.; 



NEW YORK 



4,000 lines, 8 cts.; 5,000 lines, or more, 7 
cts. a line. SUNDAY edition, 20 cts. a line; 
2 3 or 4 times, 16 cts.; 5 times, 15 cts.; 9 
times, 14 cts.; 13 times, 13 cts.; 26 times, 12 
cts.; 52 times, 10 cts. a line, per time. Open 
space used within one year, 1000 lines, 16 
cts; 2,000 lines, 15 cts. a line; 3,000 lines, 
14 cts.; 4000 lines, 13 cts.; 5,000 lines, or 
more, 12 cts. a line. Preferred position, in 
halftone section, 25 cts. extra. Reading no- 
tices, daily, 25 cts. a line; first page readers, 
50 cts. a line; Sunday, 50 cts. a line; first 
page, $1 a line. Classified, daily or Sunday, 
Ic. a word. Special rate for summer or winter 
resort; new publications; school and college 
advertising, daily or Sunday, 10 cts. a line. 



PREIE PRESSE — Every evening except 
Sunday; and "WEEKLY, Thursdays. German, 
Republican. Established 1855. Reinecke & 
Zesch, publishers. Subscription, daily, $6.50; 
weekly, $2; circulation — -not given by pub- 
lishers; daily, 4 to 6 pages; weekly, 4 pages; 
daily, 8 columns; weekly, 9 columns; length 
of columns, daily, 23% in.; weekly, 25% in.; 
width, 2% in. Office, 352 Ellicott Street. 

Advertising rates, 75 cts. an inch, with dis- 
counts on time contracts. Reading notices, 
15 cts. a line. 



GAZETA BUFFALOSKA — Every "Wednes- 
day. Polish. Republican. Established 1900. 
"Wincenty Smolczynski and Son, publishers. 
Subscription, $1; claimed average circulation 
for year 1913, 6.000; 8 pages, 6 columns; 
length of columns, 20 in.; width, 2% in. Of- 
fice, 865 Filmore Avenue. 

Advertising rates, 35 cts. an inch, with 
discounts. 



HACIENDA — Monthly (15th of month pre- 
ceding). Spanish-Export. Established 1905. 
"W. F. "Wendt Publishing Co., publishers. Sub- 
scription, $3 ; detailed average circulation, 
1913, Spanish edition, 23,086*; Portuguese 
edition, 9,409*; 108 pages, 2 columns; length 
of columns, 9 in.; width, 3% in. Cannot use 
matrices. Forms close 5th. month preceding. 
Office, New Sidgway Building. 

Advertising rates upon application. 



HORSE "WORLD — Every Tuesday. Breed- 
ing and Turf. Established 1887. The Horse 
"^""orld Co., (Inc.), publishers. Subscription, 
$2; claimed average circiiVation for year 1913, 
10,000; 20 to 24 pages, 4 columns; length of 
columns, 13 in.; width, 2% in. Forms close 
Monday preceding. Office, 1028 Mavine Bank 
Bldg. 

Advertising rates, 1 inch, one time, $2.50; 
one month, $9.25; three months, $21; six 
months, $36; one year, $58. 



ILLUSTRATED EXPRESS — Sunday edi- 
tion of Express, which see. 



INFORMER — See Detroit, Mich. 



NELSON CHESMAN & CO.'S RATE BOOK. 



187 



NEW YORK 



NATIONAL MONTHLY AND LITERARY 
MAGAZINE SECTION — Monthly. Literary. 
Established 1909. Norman E. Mack, editor 
and publisher. Subscription, $1; also 
issue Literary Magazine Section, circulated 
through about 40 newspapers on first Sunday 
or Saturday or during fir.st week of each 
month, guaranteed combined average circula- 
tion for year 1914-15, 300,000; 4 columns 
length of columns, 13 in.; width, 2^ in. 
Forms close 6th preceding month. Can use 
matrices. 

Advertising rates, agate, in combination, 
$1 a line. 

See advertisement on page 542. 



NATIONAL STOCKMAN AND FARMER 
— See Pittsburg, Pa. 



NEWS — Every evening except Sunday, and 
SUNDAY MORNING NEWS. Republican. Es- 
tablished 1873. E. H. Butler, publisher. Sub- 
scription, daily, $3; Sunday, $2.50; sworn 
average circulation for first four months 1914, 
daily, 98,593*; Sunday, claimed, 26,000; 
daily, 14 to 24 pages; Sunday, 56 to 68 
pages; daily or Sunday, 8 columns; length of 
columns, 211/^ in.; width, 214 in. Can use 
matrices. Office, 218 Main Street. 

Advertising rates, daily, 20 cts. per line; 
13 insertions or 1,000 lines, 15% cts.; 26 in- 
sertions or 2,000 lines, 15 cts.; 52 inser- 
tions or 3,000 lines, 14% cts.; 104 inser- 
tions or 5,000 lines, 14 cts. Preferred posi- 
tion, 10 and 25% extra. Pure reading no- 
tices, first page, $1.50 a line; society page, 
75 cts.; other pages, 50 cts.; telegraphic 
readers, inside pages, $1 a line. Classified, 
daily or Sunday, 2 cts. per word. Small classi- 
fied advertisements, displayed, 20 cts. a line. 
Sunday display, 5 cts. a line. Reading notices, 
25 cts. a line. 

See advertisement ojn page 474. 



POLAK W AMERYCE — Every evening ex- 
cept Sunday. Polish. Independent. Estab- 
lished 1886. Estate of Rev. John Pitass, pub- 
lisher. Subscription, $3 ; claimed average 
circulation for three months ending June, 
1914, 4,950; 4 to 8 pages, 7 columns; length 
of columns, 20% in.; width, 2% in. Office, 
389 Peckham Street. 

Advertising rates, 35 cts. an inch; 3 times, 
80 cts.; one week, 25 cts.; one month, 20 
cts.; three months, 18 cts.; six months, 17 
cts.; one year, 16 cts. an inch, per time; 
preferred position, 10 and 25 9o extra. Open 
space, within one vear, 100 in., 30 cts. an 
inch; 250 in., 25 cts.; 500 in., 23 cts.; 1,000 
in., 20 cts. an inch. Classified, Ic. a word. 

i Reading notices, 15 cts. a count line; tele- 
graphic readers, 25 cts. a count line. 

TIMES — Every evening except Sunday, 
, and SUNDAY MORNING. Democratic. Es- 
tablished 1877. Norman E. Mack, publisher. 
Subscription, daily, $3; Sunday, $2.50; 
claimed average circulation for year 1913, 
daily, 62,000; Sunday, 63,000; daily, 10 to 
24 pages, 8 columns; Sunday, 60 to 88 pages, 



NEW YORK 



7 columns; length of columns, 22 in.; width, 
2% in. Can use matrices. Office, 193-195 
Main Street. 

Advertising rates, daily, or Sunday, 18 cts. 
a line; open space within one year, 1,000 
lines, 15 cts.; 2,500 lines, 11 cts.; 2,500 lines 
to 5,000 lines, 9 cts.; 5,000 lines or more, 8 
cts. a line. Preferred positions 10 and 25% 
extra. Pure reading, 50 cts. a count line, with 
discount on 50 lines and over; locals, 25 cts. 
a count line, with discount on 100 lines and 
over; telegraphic readers, 75 cts. a line. 
Classified, Ic. a word; in caps, 2 cts. a word; 
dashes or black lines, 7 cts. a line; under 
special classification, 15% extra. Thursdays 
and Fridays editions subject to advance of 
25% over rates above quoted. 



TRUTH — Every Thursday. Republican. Es- 
tablished 1903. Mark H. Hubbell, editor and 
publisher. Subscription, $2; claimed aver- 
age circulation for year 1913, 12,500; 20 
pages, 3 columns; length of columns, 10% 
in.; width, 2% in. Can use matrices. Office, 
459 Washington Street. 

Advertising rates $1 an inch. Reading 
notices, 15 cts. a line. 



VOLKSFREUND — Every evening except 
Sunday. German. Democratic. Established 
1868. Buffalo Volksfreund Printing Co., pub- 
lishers. Subscription, $6; claimed average 
circulation for, 1913, 9,291; 8 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. Office, 46-48 Broadway. 

Advertising rates, agate, $1 an inch; 2 
days, 85 cts.; 3 days to week, 75 cts.; 500 
in. within one year, 50 cts.; 2,000 in., 40 
cts.; 5,000 or more in., 25 cts. an inch. Class- 
ified, Ic. a word. Reading matter, 15 cts. a 
line; 1,000 lines or over, 10 cts. a line. 



COOPERSTOWN — Population 2,484. On Sus- 
quehanna River, Otsego Lake and 0. & O. V. 
R. R. Summer resort and enjoys large 
trade as distributing point for the sur- 
rounding country. . Industries include pub- 
lishing house; cheese and ice cream factory. 



AMERICAN MOTHERHOOD — Monthly. 
Parents and Home. Established 1895. The 
Arthur H. Crist Co., publishers. Subscrip- 
tion, $1 ; sworn average circulation for year 
1913, 102.000*; 80 pages, 2 columns; length 
of colmns, 8 in.; width, 2% in. Forms close 
3rd and 5th of preceding month. 

Advertising rates, agate, 50 cts. a line; 
one page, $100; %, %, % pages, pro rata. 



OTSEGO FARMER — Every Friday. Repub- 
lican. Established 1886. The Arthur H. 
Crist Co., publishers. Subscription, $1.50; 
claimed average circulation for year 1913, 
5,400; 8 pages, 8 columns; length of columns, 
20 in.; width, 2% in. Can not use matrices. 

Advertising rates, 80 cts. an inch, with dis- 
counts for time and space. 



88 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



TABLE TALK — Monthlv (25th). Culinary. 
Established 1885. Arthur H. Crist Co., pub- 
lishers. Subscription, $1; claimed average 
circulation, for year 1913, 12,250; 64 to 
80 pages, 2 columns; length of columns, 8 
in.; width, 2%. in. Forms close 8th of pre- 
ceding month. 

Advertising rates, agate, $2.25 an inch; 
full page, $36; Vs, M and V2 pages pro rata. 



CORNING — Population 13,730. On Chemung 
River and three railroads. An important 
wholesale jobbing center in grocery and 
confectionary lines. Dairy and tobacco 
growing and coal mining extensively engag 
ed in. Industries include glass cutting 
works, foundries, railroad repair shops, and 
cigar, railroad car and glass factories. Also 
manufacture silk gloves, clay products and 
iron bridges. 



LEADER — Every evening except Sunday. 
Independent Democratic. Established 1884. 
E. S. Underbill, publisher. Subscription, 2 
cts. a copy ; sworn average circulation for 
year ending March, 1914, 8,305* net paid; 8 
to 16 pages, 7 columns; length of columns, 
19% in.; width, 21/8 in. 

Advertising rates, 50 cts. an inch; 50 in., 
within one year, 30 cts. an inch; 100 in., 25 
cts.; 200 in., 22 cts.-; 300 in., 20 cts.; 400 
in., 19 cts.; 500 in., or more, 18 cts. an inch. 
Composition, 5 cts. an inch, extra. Classified. 
Ic. a word, first time; %c., after. Reading 
notices, 10 cts. a line. 



CORTLAND — Population 1 1,504. Located 36 
miles from Syracuse on Del. Lac. and 
West., and the Lehigh Val. Ry. systems. 
Industries consist of machine shops; foun- 
dries; carriage, wagon, wheel and corun- 
dum works ; wire clotli, netting, nail, wall 
paper, skirt, silk, auto truck, canning, milk, 
flour and hardware factories. A state Nor- 
mal and Training School is located liere. 



STANDARD — Every evening except Sun 
day. Republican. Established 1892. Court- 
land Standard Printing Co., (Inc.), publish- 
ers. Subscription, $5; sworn average circu- 
lation for six months ending Marcli 31. 1914. 
4,465* net paid; 8 to 16 pages. 7 columns; 
length of columns, 20^4 in.; width, 2Vd in. 
Cannot use matrices. 

Advertising rates, 25 cts. an inch; 25 in., 
within one year, 22 cts.; 50 in., 20 cts.; 100 
in., 18 cts.; 300 in., 16 cts.; 500 or more 
in., 14 cts. an inch. Reading notices, 10 cts. 
a line, with discount of 25 or 50% on 500 or 
1,000 lines. Classified, Ic. per word. 

DANSVILLE — Population 3,938. Two rail- 
roads. In the center of an excellent stock 
raising and agricultural district. Grapes 
grown extensively. Has machine shops and 
flour mills. Center of great nursery in- 
dustries. 



NORMAL INSTRUCTOR AND PRIMARY 
PLANS — Monthly, except July and .Wigust. 



NEW YORK 



Educational. Established 1891. F. A. Owen 
Publishing Co., publishers. Subscription, 
$1.25; claimed average circulation for year 
1913, exceeding 110,000; 72 to 80 pages, 4 
columns; length of columns, 12^ in.; width, 
214 in. Forms close 5th preceding month. 

Advertising rates, agate, 50 cts. a line; 1 
page, (684 lines), $256.50; Vz page, $145.30; 
V4, page, $76.95; 4th cover page (2 colors), 
$300.00. 



EAST AURORA — Population 2,781. On Penn- 
sylvania R. _R. In the center of fine agri- 
cultural region and of which it is the dis- 
tributing center. Has large creamery in- 
terests and industries include planing mill 
and an agricultural implement factory. 
Home of the Roycrofters, who conduct a 
printing plant, bookbindery, metal and 
leather shop, power plant, bank and in 
connection a farm. 



ERA — Monthly. Literary. Established 1908. 
Elbert Hubbard, publisher. Subscription, $2; 
detailed average circulation; for year ending 
April 1914, 52,007*; 64 pages, 2 columns, 
length of columns, 10% in.; width SVs in. 
Forms close 10th preceding month. 

Advertising rates, magazine page (224 
lines), $75; full page (7XIOV2), $100; ^i 
page, pro rata; % page, $30; back cover, 
$200; inside covers, $125. 



PHILISTINE — Monthly. Critical. Estab- 
lished 1895. Elbert Hubbard, publisher. Sub- 
.scription, $1 ; claimed average circulation for 
year 1913, 102,000; 32 pages, 1 column; 
length of columns, SVz in. 

Advertising rates, $100 a page; M and % 
pages, pro rata. 

ELMIRA — Population 37,176. On Chemung 
River and four railroads. Industries in- 
clude a branch of the Overland Automobile 
Company, employing about 2,000 men; the 
American Lee France Fire Engine Company, 
largest manufacturing plant of fire fight- 
ing apparatus in the world; the manufac- 
ture of valves, motor cars, trucks and auto 
supplies; farming implements, edge tools, 
iron castings, cars, cabinets, milk bottles, 
aluminum ware, lubricators and coaster 
brakes; silk and knitting mills and steel 
structural work. Also has railroad work 
shops. The State Reformatory and Elmira 
College for women located here. Annual 
value of manufactured products, $10,500,- 
000.00. 



ADVERTISER — Every morning and even- 
ing except Sunday. Republican. Established 
1848. Elmira Advertiser Association, publish- 
ers. Subscription, $3; by mail; sworn de- 
tailed average circulation for six months prior 
to April, 1914, 12,014* net paid; 10 to 24 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 25 cts. an inch; full 
jtosition, 30 cts. an inch. Classified, Ic. a 



NELSON CHESMAN & CO.'S RATE BOOK. 



189 



NEW YORK 



POULTRY REVIEW — Monthly (Ist). 
Poultry and Agricultural. Established 1903. 
E. R. Philo, publisher. Subscription, $1 ; 
circulation — not given by publisher; 64 pages, 
2 columns; length of columns, 8 in.; width. 
2Vi in. Can not use matrices. 

Advertising rates, agate, 30 ets. a line; 
1,000 lines, within one year, 25 cts. a line. 



STAR-GAZETTE — Every evening except 
Sunday. Established 1828. Star-Gazette Co., 
publishers. Subscription, $3 ; sworn detailed 
average circulation for nine months ending 
April 30. 1914. 19.281* net; 10 to 32 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 6 cts. a line; 52 
times or 1,000 lines, 4 cts.; 104 times or 3,000 
lines, ZV2 cts.; 156 times or 5,000 lines, 3 
cts. a line. Preferred position, 25% extra. 
Mail order, 3 V2 cts. a line, flat. Classified, 
Ic. a word. Reading notices, 15 cts. a count 
line; telegraphic readers, 50 cts. a count line. 

See advertisement on page 442. 

TELEGRAM — Every Sunday. Neutral. Es 
tablished 1879. Harry S. Brooks, publisher. 
Subscription, $1.50; claimed average circu- 
lation for year 1913, 50.000; 16 to 32 pages. 
7 columns; length of columns, 20 in.; width, 
ZVs in. Forms close 5 days in advance. Can 
use matrices. 

Advertising rates, agate, 12 cts. a line, flat. 
Reading notices, 20 cts. a line. 

See advertisement on page 487. 



FLOBIDA — Population 600. Two railroads. 
Agriculture, confined very largely to onion 
growing. Bank clearings for 1913, $2,500.- 
000.00. Annual value of manufactured and 
agricultural products, $3,000,000.00. 



STAMP JOURNAL — Monthly. Philatelic. 
Established 1908. Clarence P. DeKay, pub 
lisher. Subscription, 50 cts.; claimed aver- 
age circulation for year 1913, 9,700 net; 60 
pages, 2 columns; length of columns, 7 in.; 
width, 2% in. 

Advertising rates, $1 an inch. 



COUNTRY LIFE IN AMERICA — Monthly. 
Outdoor Work and Pleasure. Agricultural. 



word, first insertion; %c. a word subsequent 
consecutive insertions. Reading notices, 10 1 
cts. a count line; telegraphic readers, 25 cts. 
a line. 

PENDIATRICS — See, New York City. 



GARDEN CITY — Population 750. In the cen- 
ter of an agricultural district, 20 miles dis- 
tant from Brooklyn. Its industries are 
confined exclusively to publishing interests. 



NEW YORK 



Literary. Established 1901. Doubleday, Page 
& Co., publishers. Subscription, $4; claimed 
average circulation for year 1913, 37,000; 3 
columns to page; length of columns, 12 in.; 
width, 2% in. 

Advertising rates, agate, 75 cts. a line; full 
page (504 lines), $300; Vz or >4 page, pro 
rata. Special rate for cover pages. Discount, 
5 or 10% on 6 or 12 consecutive insertions. 
Classified, $7 an inch. 

GARDEN MAGAZINE AND FARMING— 
Monthly. Horticultural. Established 1905. 
Doubleday, Page & Co., publishers. Subscrip- 
tion, $1.50; claimed average circulation for 
year 1913, 31.449; 64 pages. 3 columns; 
length of columns, 10 in.; width, 2% 'n. 
Forms close 12th of preceding month. 

Advertising rates, agate, 43 cts. a line; one 
page, $170; % and V2 pages, pro rata. 

MOTOR LIFE — Monthly (22nd preceding 
month). Automobile and Good Roads. Es- 
tablished 1907. Motor Life Publishing Co., 
publishers. Subscription, $1.50; sworn de- 
tailed average circulation statement for 1913, 
50,000*; 60 pages, 4 columns: length of 
columns, 12 1^, in.; width, 2Vi in. Can use 
matrices. Forms close 10th of preceding 
month. 

Advertising rates, agate, 75 cts. a line, flat; 
full page (688 lines), $275.20; ^A, Vi or Vs 
page, pro rata. Cover pages in colors upon 
application. Classified, 7 cts. per word. 



SHORT STORIES — Monthly. Fiction. Es- 
tablished 1890. Doubleday, Page & Co., pub- 
lishers. Subscription, $1.50; claimed aver- 
age circulation for year 1913. 100.000: 144 
pages; length of columns, 8 in.; width, 2% 
in. Forms close 25th of second preceding 
month. Office, 11 W. 32 St., New York City. 

Advertising rates, agate, 50 cts. a line; 
$6.50 an inch; Vs page, $12.50; M, V2 and 1 
page, pro rata. 5 and 10% discount on six 
and twelve month contracts. 

WORLD'S WORK — Monthly (29th). So- 
cial and Economic Review. Established 1900. 
Doubleday, Page & Co., publishers. Subscrip- 
tion, $3; claimed average circulation for year 
1913, 117,700*; 120 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Forms 
close 5th of preceding month. 

Advertising rates, agate, $1 a line; one 
page, $200; Vs, Vi and % pages, pro rata. 
Discounts 3 months, 5%; 6 months, 10%; 
one year, 20%. Three pages or more, used 
within one year, at yearly rate. 



GENEVA — - Population 12,446. On Seneca 
Lake, New York Central and Lehigh Valley 
railroads. Excellent farming country; ex- 
tensively devoted to fruit raising and fruit 
tree nurseries. Industries include brewery ; 



Do you know into just what niche of your business the Advertising Agency 
fits? If not, it will be profitable for you to ask us — and a pleasure for us to tell 
you. 



190 



NELSON CHESMAN & CO.'S RATE BOOK. 



■I 



NEW YORK 



malt houses; preserving, glass bottle, iron 
tank and wagon works, boat-building yards ; 
stove foundries; cereal products, razor 
strap and scyth factories; engine, boiler, 
razor, optical, motor boat and marine engine 
works. Hobart College, for men; William 
Smith College, for women and State Agricul- 
tural Experiment Station located here. 



TIMES — Every evening except Sunday. Re- 
publican. Established 1895. Geneva Printing 
Co., publishers. Subscription, $5; sworn de- 
tailed average circulation for 1913, 5,180*; 
8 to 16 pages, 7 columns; length of columns, 
20 in.; width, 2V8 in. Can use matrices. 

Advertising rates, 40 cts. an inch; 100 in., 
within one year, 25 cts.; 500 in., 20 cts.; 
hotels, 40 cts. an inch, flat. Composition, 5 
cts. an inch extra. Position, 10 and 25% 
extra. Reading notices, 10 cts. a line. Class- 
ified, Ic. a word. 



GLENS FALLS — Population 15,243. On 
Hudson River and D. & H. R. R. In 
dustries include paper, pulp and grist mills 
paper mill machinery, match, lantern, car 
riage and cigar factories, shirt, shirtwaist 
collar and cuff factories, lime quarries 
brick and Portland cement works. 



POST-STAR — Every morning except Sun- 
day. Independent Democratic. Established 
1904. Glens Falls Post Co. (Inc.), pub- 
lishers. Subscription, $5; sworn average cir- 
culation for year ending June 1914, 5,605* 
net; 8 to 16 pages, 7 columns; length of col- 
umns, 20 in.: width, 2Vs in. 

Advertising rates, 17 cts. an inch, flat; 
special position charges 12 ^4 and 25% extra. 
Reading notices, 10 cts. a count line; tele- 
graphic, 15 cts. a count line. Classified, Ic. 
per word. 



TIMES — Every evening except Sunday. 
Republican. Established 1878. Glens Falls 
Publishing Co., publishers. Subscription. $5; 
claimed average circulation for 1913, 5,050; 
8 to 16 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising >ates, 50 cts. an inch; 100 in., 
25 cts.; 500 in., 17 cts.; 1,000 in., 13 cts. an 
inch. Composition, 5 cts. per inch additional. 
Preferred position, 10 and 25% extra. 



GLOVERSVILLE — Population 20,642. On F. 
J. & G. R. R. Extensively engaged in the 
manufacture of gloves and mittens, being 
the largest center of the country in such 
industry. Annual value of manufactured 
products, $12,000,000.00. 



HERALD — Every morning except Sunday. 
Independent. Established 1897. Morning 
Herald Co., publishers. Subscription, $4; 
sworn average circulation for six months end- 
ing March 31, 1914, 7,094* net paid; 
8 to 10 pages, 8 columns; length of columns, 
22 in.; width, 2% in. Can use matrices. 



NEW YORK 



Advertising rates, 35 cts. an inch; 100 
in., 28 cts.; 300 in., 21 cts. Classified, Ic. 
a word. Reading notices, 10 cts. a line; tele- 
graphic readers, 30 cts. a line. 

See advertisement on page 442. 



LEADER-REPUBLICAN — Every evening 
except Sunday. Republican. Established 
1887. Wm. B. Collins Co., publishers. Sub- 
scription, $4; sworn average circulation for 
year ending April 1914, 5,964*; 10 to 16 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in 

Advertising rates, 30 cts. an inch, ranging 
down to 15 cts. an inch on space con- 
tracts for 25 to 500 in. Composition, 5 cts. 
an inch additional. Special positions, 10 and 
25% extra. Reading notices, 10 cts. a line. 
Classified, 5 cts. a line. 



HORNELL — Population 13,617. Two rail- 
roads. Distributing center for an excel- 
lent agricultural section. Industries in- 
clude manufacture of silk cloth, and gloves. 
Also iron foundry and railroad repair shops. 
Annual value of manufactured products $3,- 
800,000.00. Bank clearings during 1913, 
$7,500,000.00 

TRIBUNE-TIMES — Every evening except 
Sunday. Democratic. Established 1873. W. 
H. Greenhow Co., publishers. Subscription, 
$3; sworn average circulation lor six months 
prior to April 1914, 6,011* net paid; 8 to 16 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. 

Advertising rates, 35 cts. an inch; 25 in., 
30 cts.; 50 in., 25 cts.; 100 in., 20 cts.; 200 
in., 18 cts.; 300 in., 17 cts.; 400 in., 16 cts.; 
500 or more in., 1.5 cts. an inch. Preferred 
position, 10 and 25% extra. Classified, Ic. 
a word. Reading notices, 10 cts. a count line; 
telegraphic readers, 25 cts. a count line. 

ITHACA — Population 14,802. Located at the 
southern end of Lake Cayuga, on three rail- 
way systems. The surrounding farming 
community is the richest in the state, its 
fruit being known far and wide. Center of 
coal distribution from the Pennsylvania 
mines. Other industries include manufacture 
of clocks, guns, wall paper, chain belting, 
salt, incubators, gas engines and mufflers, 
cement, glass, barrels, coal bags, auto 
phones, cigars, novelty signs, agricultural 
implements, steam traction engines, paper 
and flour. Cornell University and New York 
State College of Agriculture are located 
here. 

JOURNAL — Every evening except Sunday. 
Republican. Established 1815. Frank E. 
Gannett, publisher. Subscription, daily, $6; 
sworn detailed average circulation for six 
months ending May 1914, 5,341* net; 10 to 
12 pages, 7 columns; length of columns, 21 
in.; width, 2% in. Can use matrices. 

Advertising rates, daily, 100 in., 50 cts.; 
300 in., 35 cts.; 500 in., 21 cts. an inch. 



NELSON CHESMAN & CO.'S RATE BOOK. 



191 



NEW YORK 



Full position, 25% extra. Reading notices, 
10 cts. a count line. Classified, Ic. per word. 
See advertisement on page 442. 



NEWS — Every evening except Sunday. 
Democratic. Established 1895. Forest City 
Printing Co., publishers. Subscription, $5; 
claimed average circulation for six months 
endng Dec, 1913, 4,193; 10 to 16 pages, 7 
columns, length of columns, 21 in.; width, 2% 
in. Can use matrices. 

Advertising rates, 40 cts. an inch; on yearly 
contract, 50 in., 30 cts.; 100 in., 20 cts.; 250 
in., 15 cts.; 500 or more in.; 12 cts. an inch. 
Composition, 5 cts. an inch additional. Special 
position, 25% extra. Reading notices, 10 cts. 
a line; on yearly contract, 500 or more lines, 
5 cts. a line. Classified, Ic. per word. 



JAMESTOWN — Population 31,297. On Chau- 
tauqua Lake and two railroads. Distribut- 
ing center for fine agricultural region. Has 
excellent water power and industries in- 
clude worsted and woolen mills, yarn fac- 
tories, piano factory, metal vault and bank 
furniture plant, furniture and chair fac- 
tories, cotton and towel mills and photo- 
graphic paper plant, also lumber and flour 
mills. Annual value of manufactured prod- 
ucts, $15,000,000.00, 



JOURNAL — Every evening except Sunday, 
and TRI-WEEKLY, Tuesdays, Thursdays and 
Saturdays. Republican. Established 1826. 
Journal Printing Co., publishers. Subscrip- 
tion, daily, $5; tri-weekly, $1.50; sworn aver- 
age circulation for six months prior to April 
1914, daily, 5,448* net paid: triweekly, 
5,971* net paid; 8 to 16 pages, 7 columns; 
length of columns, 20 in.; width, 2^^ in. Can 
use matrices. 

Advertising rates, daily, 30 cts. an inch; 
25 in., 25 cts.; 50 in., 22 cts.; 100 in., on 
yearly contract, 20 cts.; 200 in., 18 cts.; 300 
in., 17 cts.; 400 in., 16 cts.; 500 in., 15 cts. 
an inch. Comjiosition, 5 cts. an inch extra. 
Special positions, 10 or 25% extra. Classi- 
fied, Ic. a word. Reading notices, 10 cts. a 
line. TRI-WEEKLY, 40 cts.; 100 in., on 
yearly contract, 30 cts.; 200 in., 25 cts.;' 300 
in., 23 cts.; 400 in., 21 cts.; 500 in. or more, 
20 cts. an inch. 



NURSE — Monthly (1st). Nursing and 
Medical. Established 1914. The Nurse Pub- 
lishing Co., publishers. Subscription $2 ; 
guaranteed average circulation for year 1914- 
15, 10,000* ; 00 pages, 2 columns, length of 
columns, 8 in.; width, 2Vz in. Cannot use 
matrices. Forms close 10th of month preced- 
ing. 

Advertising rates, full page, $50; 6 times, 
$46.00; 12 times $43; Vz page, $28; $26 or 
$24.50; Vi page, $15, $14, or $13 each inser- 
tion. 



POST — Every morning except Sunday. Re- 
publican. Established 1901. Post Publish- 



NEW YORK 



ing Co., publishers. Subscription, $5; sworn 
detailed average circulation for year ending 
June 1914, 7,605* net paid; 10 to 20 pages, 7 
columns; length of columns, 21i/4 in.; width, 
2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; 100 in. 
on yearly contract, 28 cts. an inch; 250 in., 
24 cts.; 500 in., 22 cts.; 1,000 in. or more, 
21 cts. an inch. Preferred positions, 10 or 
25% extra. Mail order copy, 22 cts. an inch. 
Classified, Ic. a word. Reading notices, 10 
cts. a line; telegraphic readers, 20 cts. a line. 



SKANDIA — Every Thursday. Swedish. 
Progressive-Republican. Established 1901. 
Liberty Printing Co. (Inc.), publishers. Sub- 
scription, $1; claimed average circulation for 
year 1913, 5,750; 12 to 16 pages, 7 columns; 
length of columns, 21 in.; width, 2 V^ in. Can 
use matrices. 

Advertising rates, 30 cts. an inch. Read- 
ing notices, 5 cts. a line. Special position, 
25% extra. Discount of 20% display or 
readers on contracts of 3 months or more. 



KINGSTON — Population 25,908. On Hudson 
River; Albany & West Shore; Ulster & 
Del.; and New York, Ontario & Western 
Railway Systems. The principal industries 
are: Blue stone quarries; iron and bronze 
casting foundries; cigar, shirt, soap and 
candle factories; brick, cement, gun 
powder and boat building works. 



FREEMAN — Every evening except Sun- 
day. Republican. Established 1871. Free- 
man Publishing Co. (Inc.), publishers. Sub- 
scription, $5 ; sworn average circulation for 
first months prior to April, 1914, 5,450* 
net paid; 8 to 16 pages, 7 columns; length 
of columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates upon application. 



LISLE — Population 329. D., L. & W. R. R. 

Dairying is the principal industry, ship- 
ments of butter being made extensively. 
Also has furniture and lumber manufac- 
tures. 

FEATHERED WARRIOR — Monthly (1st). 
Poultry and Game Fowl. Established 1904. 
W. M. Storrs, publisher. Subscription, 50 
cts.; circulation — not given by publisher; 
72 pages, 2 columns; length of columns, 7Vi 
in.; width, 2% in. Forms close 15th of pre- 
ceding month. 

Advertising rates, $1 an inch, flat. 



LOCKPORT — Population 17,970. On Erie 
Canal and two railroads. In the center of 
a farming country, largely devoted to fruit 
and grain growing. Has abundant water 
power. Industries include steel factory, 
smelting works, iron foundry, rolling mills, 
machine shops, automobiles, pumping and 
brass bedstead works, flour mills, broom 
factories, fibre works, paper and pulp 
mills. Annual value of manufactured pro- 



192 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



ducts, $10,000,000.00. Combined bank re- 
sources for 1913, $9,000,000.00. 



UNION SUN — Every evening except Sun- 
day. Democratic. Established 1821. Cor- 
son Mfg. Co., publishers. Subscription, $3; 
Bworn average circulation for six months 
prior to April, 1914, 5,234* net paid; 8 
pages, 7 or 8 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; 25 in., 
27 cts.; 50 in., 24 cts.; 100 in., within one 
year, 24 cts.; 200 in., 20 cts.; 300 in., 19 
cts.; 400 in., 19 cts.; 500 in. or more, 17 cts. 
an inch. Composition, 5 cts. an inch extra. 
Preferred position, 10 and 25% extra. Read- 
ing notices, 10 cts. a count line; on 500 line 
contract, 5 cts. a line; telegraphic, 25 cts. a 
count line. Classified, V^c. per word. 



LONG ISLAND CITY — Located on East 
River, and a part of New York City (Bor- 
ough of Queens). 



STAR — Every evening except Sunday, 
WEEKLY STAR, Friday, and GREENPOINT 
WEEKLY STAR, Saturday. Independent 
Democratic. Established 1865. Long Island 
Star Publishing Co., publishers. Subscrip 
tion, daily, $3; weekly, $2; Greenpoint 
Weekly, $2; claimed circulation for year 1913, 
daily, 12,500; weekly, 6,200; Greenpoint 
Weekly Star, 8,600; daily, 8 pages; weeklies, 
10 pages, 7 columns; length of columns, 20 
in.; width, 2^4 in. Can use matrices. 

Advertising rates, daily, agate, 8 cts. a 
line; Weekly Star, 8 cts.; Greenpoint Week 
ly, 8 cts.; daily and either weekly, one week. 
26 cts. a line; daily and both weeklies, ono 
week, 32 cts.; the two weeklies, combined. 
15 cts. a line. Discount for time. Preferred 
position, 25% extra. Classified, 25 words, 3 
times, 25 cts. Reading notices, 50 cts. a line. 



MALONE — Population 6,467. Located on the 
N. Y. Cent. & Hudson River Railway, in 
the center of a thriving agricultural dis 
trict and is the trade center for forty miles 
in either direction. Principal industries 
are iron foundry, machine shops, pants and 
broom factories, woolen, paper, pulp and 
flour mills. 



FARMER — Every Wednesday. Republican. 
Established 1881. Stevens and Turner Co., 
publishers. Subscription, $1 ; claimed aver- 
age circulation for year 1913, 5,600; 8 pages, 
7 columns; length of columns, 22 in.; width, 
21,^1 in. Can not use matrices. 

Advertising rates, 17i^ cts. an inch. Com- 
position, 5 cts. an inch additional. Special 
position, 10% extra. 



TELEGRAM — Every evening except Sun- 
day. Republican. Established 1905. Charles 
M. Redfield, editor and publisher. Subscrip- 
tion, $5; sworn — detailed average circulation 
for year 1913, 4,538* net; 8 to 10 pages, 7 
columns, length of cohimns, 21 in,; width, 
2 1/5 in. Can not use matrices. 



NEW YORK 



Advertising rates, 20 cts, an in, ; first in- 
sertion, and 15 cts, an inch, thereafter; 1,000 
in., or more on contract, 10 cts. an inch. 
Special position or composition, 5 cts. an 
inch extra. Readers foot of reading column, 
Ic per word; amongst locals, 5c, per word. 
Classified, Ic. per word. 



MIDDLETOWN — Population 15,313. Locat- 
ed in the center of famous Orange County, 
on four railway systems. Distributing cen- 
ter for fanning section. Industries in- 
clude immense car shops, one of the larg- 
est tanneries in the world, condensed milk 
works, farming implement, carpet bag, 
piano, straw hat, wool hat, blanket, shirt, 
cut glass, saw and file factories and iron 
works. New York State Homeopathic Hos- 
pital for the Insane and Thrall Hospital 
are located here. 



ARGUS — Every evening except Sunday. 
Independent Democratic. Established 1876. 
Argus & Mercury Publishing Co. (Inc.), pub- 
lishers. Subscription, $3.50; sworn detailed 
average circulation for year 1913, 5,277* net 
paid; 8 pages, 7 columns; length of col- 
umns, 20% in.; width, 2*4 in. Can use 
matrices. 

Advertising rates, 35 cts. an inch; 25 in., 
25 cts.; 50 in., 20 cts.; 100 in., 15 cts.; 
200 in., 13 cts."; 300 in., 12 cts.; 400_ in., 
11 cts.: 500 in. or more, 10 cts. an inch. 
Composition, 5 cts. an inch additional. Read- 
ing notices, 10 cts. a line. Classified, Ic. per 
word. 



TIMES-PRESS — Every evening except 
Sunday. Republican. Established 1851. 
Stivers Printing Co., publishers. Subscrip- 
tion, $3.50; sworn average circulation for 
year ending March 31, 1914, 5,365* net paid; 
8 to 12 pages, 7 columns; length of columns, 
21 in. ; width, 2 Vg in. Can use matrices, but 
charge 2 cts. an inch extra. 

Advertising rates, 75 cts. an inch; 50 in., 
on yearly contract, 50 cts.; 100 in., 25 cts.; 
200 in., 20 cts.; 300 in., 18 cts.; 400 in.. 
16 cts.; 500 in., 15 cts.; 1,000 in. or more, 
12 cts. an inch. Composition, 5 cts. an inch 
additional. Preferred position, 10, 25, 50 or 
75% extra. Composition, 5 cts. an inch ex- 
tra. Reading notices, 15 cts. a count 
line, with discount on 500 lines and over; 
first page, or telegraphic readers, 50 cts. a 
line. Classified, Ic. per word. 



MILFORD — Population 511. On Susque- 
hanna River and C. & C. V. R. R. Center 
of farming district, devoted largely to hop 
growing. 



TE.-VCHERS' GAZETTE — Monthly, except 
•July and August, Educational, Established 
1897, .John Wilcox, publisher. Subscrip- 
tion, 25 cts,; claimed average circulation for 
year 1913, 10,000; 20 pages, 3 columns; 
length of columns, 9% in,; width, 2% in. 
Forms close 10th preceding month. 



NELSON CHESMAN & CO.'S RATE BOOK. 



193 



NEW YORK 



NEW YORK 



Advertising rates, $1 an inch; one col- 
umn, $7.50; 1/2 page, $10; one page, $15. 



MT. VEENON — Population 30,919. Three 
railroads. Adjoining New York City, four- 
teen miles distant from Grand Central De- 
pot, and a suburb thereof, being largely a 
residential town. 



ARGUS — Every evening except Sunday. 
Independent. Established 1892. Stiles & 
Merriam (Inc.), publishers. Subscription, 
$3.60; sworn average circulation for six 
months prior to April, 1914, 5,444* net 
paid; 10 to 16 pages, 7 columns; length of 
columns, 21 in.; width; 2V» in. Can use 
matrices. 

Advertising rates, 50 cts. an inch.; 50 in., 
on yearly contract, 40 cts.; 100 in., 30 cts.; 
200 in., "25 cts.; 300 in., 23 cts.; 500 in., 
22 cts.; 750 in., 21 cts.; 1,000 in., 19 cts. 
an inch. Allowance of 5 cts. an inch on 
electrotyped or matrice matter. Position, 
10 or 25% extra. Reading notices, 5 cts. a 
count line; first page, 10 cts.; telegraphic 
readers, 20 cts. a line. Classified, 50 words, 
25 cts. 



NEWBURGH — Population 27,805. On Hud- 
son River and three railroads. Has exten- 
sive trade in dairy products, flour, grain 
and coal. Industries include ship yards, 
flour, felt, woolen, cotton, machinery works, 
shirt and overall factories, plaster mills 
and foundries. 



NEWS — Every evening except Sunday. 
Republican. Established 1885. The New- 
burgh News Printing & Pub. Co. (Inc.), pub- 
lishers. Subscription, $6; sworn average 
circulation for first six months 1914, 8,678*; 
16 to 32 pages, 7 columns; length of columns, 
22 in.; width, 2% in. Can use matrices. 

Advertising rates, $1 an inch ; second in- 
sertion, 80 cts.; 100 in., on yearly contract, 
50 cts.; 200 in., 45 cts.; 300 in., 40 cts.; 
400 in., 35 cts.; 500 in., 30 cts. an inch. 
Composition, 5 cts. an inch additional. Speci- 
fied position, 25, 50, 75 or 100% additional. 
Reading notices, 20 cts. a line; subsequent in- 
sertions, 15 cts.; 500 lines, on contract, 12 
cts.; 1,000 lines, 10 cts. a line; first page, 
30, 23, 18 or 15 cts. a line, respectively. 
Classified, Ic. per word. 



NEW YORK — Population July 1, 1914, esti- 
mated by Federal Census Bureau — Man- 
hattan Borpugh, 2,536,716; Brooklyn 
Borough, 1,833,696; Bronx Borough, 529,- 
198; Queens Borough, 339,886; Richmond 
Borough, 94,043 ; total for New York City, 
5,333,539. On Hudson River, East River 
and New York Bay. Terminus of 14 of the 
largest railroads radiating to all parts of 
the country ; has one of the finest harbors 
in the world and is the commercial metrop- 
olis of the U. S. Foreign commerce com- 
prises more than half the entire import 
and export trade of the nation and ex- 
ceeds business done by any other port 



in the world; its domestic commerce is 
still greater. There are over 30,000 manu- 
facturing establishments located here, 
some of the larger of which include fur- 
niture, sugar refining, tobacco and cigars, 
machinery, clothing, printing, publishing, 
musical instruments, malt liquors and lard 
refining. Seat of Columbia University, 
University of the City of New York, Cooper 
Institute, the great new Public Library, 
Museum of Natural History, Metropolitan 
Museum of Art and a number of other 
similar institutions. Bank clearings dur- 
ing year ending September 30, 1913, $98,- 
121,520,297; average daily transactions. 
$323,833,400. 

ADVENTURE — Monthly. Literary. Es- 
tablished 1910. Ridgway Co., publishers. 
Subscription, $1.50; circulation — not given 
by publisher; 224 pages, 2 columns; length 
of columns, 8^4 in.; width, 2 V^ in. Forms 
close 15th of second preceding month. Office, 
Spring and MacDougal Streets. 

Advertising rates, tliird or second covers, 
$150; back cover (3 colors), $300. 



ADVERTISING & SELLIN(3 — Monthly 
(10th). Distribution. Established 1891. 
Advertising & Selling Co., publishers. Sub- 
scription, $2 ; circulation — not given by pub- 
lisher; 90 pages, 3 columns; length of col- 
umns, 10 in.; width, 2% in. Forms close Ist 
of month. Office, 95 Madison Ave. 

Advertising rates, $125 per page; 2 col- 
umns, $87.50; one column, $50. Discount on 
time orders. 

AERONAUTICS — Semi-Monthly (1st and 
15th). Aeronautic. Established 1907. Aero- 
nautic Press, publishers. Subscription, $3 ; 
circulation — not given by publisher; 64 
pages and cover, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Can use matrices. 
Office, 250 W. 54th Street. 

Advertising rates, full page, one time, $40; 
14 and V2 pages, pro rata. 



AINSLBE'S MAGAZINE — Monthly. Lit- 
erary. Established 1898. The Ainslee Maga- 
zine Co., publishers. Subscription, $1.50; 
sworn detailed average circulation for year 
1913, 228,366* net; 160 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 
Forms close 26th of second month preceding. 
Office, Seventh Avenue and Fifteenth Street. 

Advertising rates, agate, $1.25 a line. Full 
page, $250; Vg, % and V2 pages, pro rata. 
Classified, $1 a line. Combination display 
rate with Smiths' Magazine and Popular 
Magazine, $3.18 14 a line; full page, $641.25; 
Vs, V4 and % pages, pro rata. Classified in 
combined list, $2.61 ^^ a line; with Top 
Notch, Peoples and New Story added, $6 a 
line, including both issues of Popular and 
Top Notch. 

See advertisement on page 471. 



AIRCRAFT — Monthly. Aeronautical. Es- 
tablished 1910. The Lawson Publishing Co., 
publishers. Subscription, $2; claimed aver- 



194 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



age circulation for year 1913, 10,500; 44 to 
52 pages, 3 columns; length of columns, 10 
in.; width, 2% in. Office, 37 East 28th St. 
Advertising rates, 25 cts. a line; $3 an 
inch ; six insertions, $2 an inch ; full page, 
$80; three months, $75; six months, $70; 
12 months, $60; i^^, % or % pages, pro rata. 



ALL OUT DOORS — Monthly (1st). Sport- 
ing. Established 1913. All Outdoors (Inc.), 
publishers. Subscription, $1; claimed aver- 
age circulation for six months ending August, 
1914, 25,000; 00 pages, 3 columns; length 
of columns, 10 in.; vridth, 2 % in. Cannot 
use matrices. Forms close 5th of month pre- 
ceding. Office, 145 West 36th Street. 

Advertising rates, 20 cts. a line, with dis- 
count of 10% on 48 inclies or more, or 12 
consecutive insertions; 5% on six consecutive 
insertions. 



ALL STORY — CAVALIER. Every Satur- 
day. All Fiction. Established 1914. Frank 
A. Munsey Co., publishers. Subscription, $4; 
circulation— not given by publisher; 2 col- 
umns to page; length of columns, 8 in.; 
width, 2% in. Forms close Thursday, three 
weeks in advance. Office, 175 Fifth Avenue. 

Advertising rates, 50 cts. a line; $100 a 
page; Vi and 'V2 pages, pro rata. Classified, 
60 cts. a line; 10% discount on 6 consecutive 
insertions, classified only. 



AMERICA & INDUSTRIAS AMERICANAS 
— See Export American Industries. 

AMERICA — Sunday edition. Bollettino. 
Delia Sera, which see. 



AMERICA — Every Saturday. Catholic. 
Religious Review. Established 1909. _ The 
American Press, publishers. Subscription, 
U. S., $3; Canada, $3.50; foreign, $4; 
circulation — not given by publisher; 3 col- 
umns; length of columns, 10 in.; width, 2-[\ 
in. Office, 55-57-59 East 83rd Street. 

Advertising rates, agate, 25 cts. a line. 
Discount, 5, 10 and 20% on 3, 6 and 12 
months, respectively. 

AMERICAN — Every morning including 
SUNDAY. Independent. Star Co.. publish- 
ers. Subscription, including daily, $6 ; Sun- 
day $2.50; circulation for six months prior 
to April, 1914, daily, 282,520* net paid; Sun- 
day, 770,027* net paid; daily, 16 to 24 pages; 
Sunday, 66 to 110 pages; 8 columns; length 
of columns, 20 in. ; width, 2^^ in. Can use 
matrices. Office, Park Row and Broadway. 

Advertising rates, agate, daily, pages 2, 
3, 4 and 5, 45 cts. a line; next reading, 50 
cts.; full position, 55 cts.; regular pages, 40 
cts. a line; next reading, 45 cts.; full posi- 
tion, 50 cts. Classified, automobiles, 35 cts. 
a line; financial, 40 cts.; publications, 25 cts.; 
Sunday and Wednesday (same copy), 50 cts. 
a line. Summer or winter resorts or country 
board, daily, 25 cts.; Sunday, 30 cts. a line; 
three times a week, 75 cts. ; seven times in 



NEW YORK 



two weeks, $1.50. Help wanted, agate lower 
case, 3 cts. per word; three times, 7 cts.; 
seven times, 15 cts. per word; caps, 5 cts. per 
word; three times, 12 cts.; seven times, 25 
cts. per word; broken lines and white space 
in ads, 20 cts. a line; three times, 50 cts.; 
seven times, 80 cts. per word. Educational 
under help wanted classifications, 40 cts. a 
line. Agents, canvassers and solicitors, daily, 
4 cts. a word; Sunday, 6 cts. a word; four 
consecutive Sundays, 20 cts. a word; seven 
consecutive times or e. o. d., 20 cts. a word. 
In display type, only two line letter is al- 
lowed, 27 letters lower case, 19 letters caps 
to a line; daily, 50 cts. a display line (2 
agate lines) ; Sunday, 75 cts. Special notices, 
daily, 60 cts. a line. SUNDAY, first news 
section, display, 70 cts. a line; next reading, 
75 cts.; full position, 80 cts. a line; news 
sections, 65 cts. a line; next reading, 70 cts.; 
full position, 75 cts. a line. Financial, 60 cts.; 
publications, 50 cts. a line. Special notices, 
first page, 75 cts. a line. Time and space dis- 
counts ranging from 2%% on 52 insertions, 
or 5,000 lines within one year, to 10% on 156 
insertions, or 20,000 lines. Double column ad- 
vertisements must be at least 42 lines deep; 
triple column, 75 lines deep. 



AMERICAN AGRICULTURIST--E very 
Saturday. Agricultural. Established 1842. 
Orange Judd Co., publishers. Subscription, 
$1 ; sworn detailed average circulation for 
year 1913, 128,936*; 16 to 40 pages, 4 col- 
umns; length of columns, 13 11/14 in. (193 
lines) ; width, 2% in. Forms close Thurs- 
day preceding week. Office, 315 Fourth 
Avenue. 

Advertising rates, agate, 50 cts. a line. 
Preferred position, 15 and 25% extra. Rend- 
ing notices, $1 a line. Publishes the Middle 
States edition at New York (AMERICAN 
AGRICULTURIST), Western edition at Chi- 
cago (known as the ORANGE JUDD FARM- 
ER), the New England States edition at 
Springfield (known as NEW ENGLAND 
HOMESTEAD), the Southern edition (known 
as SOUTHERN FARMING) and Northwest 
edition at Minneapolis, Minn, (known as 
NORTHWEST FARMSTEAD). Combined, 
sworn detailed average circulation for year 
1913, 495,513*. Combined advertising rates 
for the five papers, $2 a line. Reading notices 
in combined list, $4 a line. Classified, rates 
on application. Also the National Farm 
Power combination, comprising the five 
ORANGE .JUDD WEEKLIES, Springfield 
(Mass.), FARM AND HOME and ABER- 
DEEN (S. D.) DAKOTA FARMER, with an 
average combined circulation of 1,140,000* 
Advertising rate, agate, display, $4.85 a line, 
flat. 

AMERICAN BANKER — Every Saturday. 
Financial. Established 1836. Steurer Pub- 
lishing Co., publishers. Subscription, $5; 
claimed circulation for year 1913, 14,000; 80 
to 96 pages, 3 columns; length of columns, 
10 in.; width, 2 'A in. Can use matrices. 
Office, 5 Beekman Street. 

Advertising rates, 25 cts. a line; one month, 
20 cts.; three months, 18 cts.; six months, 



NELSON CHESMAN & CO.'S RATE BOOK. 



195 



NEW YORK 



17 cts.; one year, 15 cts. a line, per time; 
one inch, 3 months, $30; 6 months, $55; 
one year, $100. 

AMERICAN CITY — Monthly. Established 
1909. The Civic Press, publishers. Sworn 
average circulation for five months ending 
May, 1914, 10,400; 180 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 
Forms close 20th preceding month. Office, 
87 Nassau Street. 

Advertising rates, page, $80; Vz page, $44; 
14 page, $24; Vg page, $13; three months, 
$72, $40, $22, or $12; six months, $64. $36, 
$20 or $11 ; one year, $56. $32, $18 or $10 an 
insertion respectively. Preferred positions, 
colored inserts or classified, upon application. 



AMERICAN CLUB WOMAN— Monthly 
(1st). Woman's interests. Established 
1909. American Club Woman Pub. Co., pub- 
lishers. Subscription, $1.50; detailed aver- 
age circulation February 1st, 1914, 100,000*; 
24 to 36 pages, 3 columns; length of columns, 
9% in.; width, 3 in. Can use matrices. 
Forms close 10th of preceding month. Office, 
35-37 West 39th Street. 

Advertising rates, 25 cts. a line, flat; full 
page (400 lines), $100; V&, or V4, pages, pro 
rata; Vs page, $20; back cover, $150; second 
or third cover, $125; two colors, $25 addi- 
tional. 

AMERICAN ECONOMIST — Every Friday. 
Economic. Established 1888. American Pro- 
tective Tariff League, publishers. Subscrip- 
tion, $2; claimed circulation for year 1913, 
8,730; 16 pages, 3 columns; length of col- 
umns, 10 in.; width, 2^4 in. Office, 339 
Broadway. 

Advertising rates, $2 an inch ; one month, 
$8; three months, $21; six months, $35; one 
year, $60. 



NEW YORK 



AMERICAN EDUCATIONAL REVIEW. 
See Chicago, 111. 



AMERICAN EXPORTER — Monthly. Export 
trade. English (14th) and Spanish C28th) 
editions each and Portugual (21st) and 
French (21st) alternate months. Established 
1837. .Johnston Export Publishing Co., pub- 
Ishers. Subscription, $3 ; sworn detailed 
average circulation for year 1913, 20,250*; 
200 pages, 2 columns: length of columns, 10 
in.; width, 3% in. Can use matrices. Forms 
close 1st of month. Office, 17 Battery Pla'ce. 

Advertising rates upon application. 



AMERICAN FIELD. See Chicago, 111. 



AMERICAN FURRIER — Monthly, except 
December and January. English, German and 
French. Fashions. Established 1907. The 
Jno. J. Mitchell Co., publishers. Subscrip- 
tion, $20 ; circulation — not given by publish- 
er; 16 pages, 4 columns; length of columns, 
12% in.; width, 2% in. Forms close 4th 
preceding month. OfSce, 41-43 West 25th 
Street. 



Advertising rates, l^ page, $10; V^ page, 
$15; V2 page, $25; one page, $40. Discount 
on yearly contracts. 

AMERICAN GENTLEMAN — M o n t h 1 y 
(20th of preceding month) except January 
and July. Tailoring Fashions. Established 
1901. American Fashion Co., publishers. 
Subscription, $10 ; circulation — not given by 
publisher; 60 to 80 pages, 2 columns; length 
of columns, 13% in.; width, 3% in. Can use 
matrices. Forms close 1st of preceding month. 
Office, 71 West 23rd Street. 

Advertising rates, full page, $35 ; % page, 
$20; Vi page, $12. 



AMERICAN GOLFER — Monthly. Golf. 
Established 1908. The American Golfer 
(Inc.), publishers. Subscription, $3; cir- 
culation — not given by publisher; 64 to 96 
pages, 2 columns; length of columns, 8 in.; 
width, 2-1% in. Office, 49 Liberty Street. 

Advertising rates, $5 an inch; $75 per 
page; Vs, % and % pages, pro rata. Dis- 
count, 5 and 10% on 6 and 12 months, re- 
spectively. 



AMERICAN HATTER — Monthly (27th). 
Trade. Established 1872. The Hat Trade 
Publishing Co., publishers. Subscription, $4; 
claimed average circulation for year 1913, 
5,000; 135 pages, 2 columns; length of col- 
umns, 10 in.; width, 3% in. Forms close 
15th of current month. Office, 1182 Broad- 
way. 

Advertising rates, % page, $20; % page, 
$35; one page, $60. Discount on 4, 8 or 12 
insertions. 



AMERICAN HEBREW AND JEWISH 
MESSENGER— Every Friday. Religious and 
Literary. Established 1879. The American 
Hebrew Publishing Co., publishers. Sub- 
scription, $3. Circulation — not given by pub- 
lisher; 3 columns to page; length of columns, 
11% in.; width, 14 ems. Can use matrices. 
Forms close Thursday preceding. Office, 44 
East 23rd Street. 

Advertising rates, agate, 25 cts. a line; 
educational and summer resorts, 10 cts. a 
line; publishers, 15 cts.; financial and insur- 
ance, 30 cts. a line. Discount, three months, 
10%; six months, 15%; nine months, 20%; 
one year, 25%. Reading notices, 50 cts. and 
$1 per agate line. 



AMERICAN HOME JOURNAL — Monthly. 
Literary and Mail Order. Established 1910. 
Albert D. Steffen, publisher. Subscription, 
$1; claimed average circulation for six months 
ending December 1913, 50,000; 00 pages, 4 
columns, length of columns, 10% in.; width, 
2% in. Can use matrices. Forms close 15th 
of month. Office, 41 West 33rd Street. 

Advertising rates, 5 cts. per word, $5 an 
inch, (12 lines); one column, (10% in), 
$30; full page, $100, with discount of 5 or 
10% on six or 12 consecutive insertions. 



196 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



AMERICAN HOMES AND GARDENS— 
Monthly. Literary. Established as Scientific 
American Architects and Builders edition, 
1885. Munn & Co. (Inc.), publishers. Sub- 
scription, $3 ; detailed average circulation 
for year ending May, 1914, 12,507* net paid; 
68 pages, 3 columns; length of columns, 12 
in.; width, 2% in. Forms close 5th of pre- 
ceding month. Office, 361 Broadway. 

Advertising rates, agate, 35 cts. a line; Vi 
page (126 lines), $33.75; % page, |45-,^ V2 
page, $67.50; one page, $135; Standard Mag- 
azine measurements, $4.90 per inch; 14 page, 
$15; % page, $30; one page, $60. Discount, 
5, 10 and 15% on 3, 6 and 12 consecutive 
months, respectively. 



AMERICAN .JOURNAL OF NURSING — 
Monthly. Established 1890. American Jouh- 
nal of Nursing Co., publishers. Subscription. 
$2; claimed average circulation for year 1913. 
10,000; 80 to 112 pages, 1 and 2 columns: 
length of columns, 8 in.; width, 2% and 4% 
in. Forms close 10th precdeing month. Can 
use matrices. Office, 42 W. 39th Street. 

.Advertising rates, $35 a page; ^ page 
$18.25; 14 page, $10 with discounts on 3, 6 
or 12 month contracts, pages, pro rata; pre- 
ferred pages. 33%% additional. 



AMERICAN JOURNAL OP SURGERY— 
Monthly. Practical Surgery. Established 
1887. The Surgery Publishing Co., pub- 
lishers. Subscription, $1; claimed circula- 
tion for six months ending May 31, 1914. 
23.000; 108 pages; 2 columns: length of 
columns. 9% in.; width, 3^4 in. Forms close 
15fh preceding month. Office, 92 William 
Street. 

Advertising rates, full page. $78; V2 page, 
$46; 14 page, $26; Vs page. $20; -^ page, 
$14 with discounts on 2, 3, 6 or 12 months 
contracts. 



AMERICAN LADIES' TAILOR — Monthly, 
except June an'd July. Fashions. Estab- 
lished 1903. The Jno. J. Mitchell Co., pub- 
lishers. Subscription. $25; circulation — not 
given by publisher: 32 to 48 pages. Forms 
close 8th of preceding month. Office, 41-43 
"West 25th Street. 

Advertising rates, % page, $20; % page, 
$30; one page, $50; discount on yearly con- 
tracts. 



AMERICAN INDUSTRIES — Monthly 
(1st). Industries. Established 1897. Na- 
tional Manufacturers Co., publishers. Sub- 
scription, $1 ; claimed circulation for year 
1913, 15,000; 48 pages, 3 columns; length of 
columns, 10 in. Forms close 20th preceding 
date of issue. Office, 30 Church Street. 

Advertising rates, Va page, $8.85; % page, 
$11.45; 14 page, $15.65; y, page, $28.65; 
1 page, $50. 15 and 25% discount on 6 and 
12 insertions, respectively. 



AMERICAN MACHINIST — Every Thurs- 
day. Mechanical. Established 1877. Hill 



NEW YORK 



Publishing Co., publishers. Subscription. $4; 
claimed average circulation for year 1913, 
25,031; 00 pages, 2 columns; length of col- 
umns, 10 in.; width, 3% in. Can use matrices. 
Office, 36th St. and 10th Ave. 

Advertising rates, upon application. 



AMERICAN MAGAZINE — Monthly (25th 
of month preceding). Literary. Established 
1876. The Crowell Publishing Co., publish- 
ers. Subscription, $1.50; claimed average cir- 
culation for year 1913, 370.890; 3 columns to 
page; length of columns, lOf*;; in.; width, 2^ 
in. Forms close 15th of second preceding 
month. Office, 381 Fourth Avenue. 

Adverti.sing rates, agate, $2 a line; two col- 
umns, $500; one page (429 lines), $650, with 
a discount of 20% on book publishers ad- 
vertising. Residence schools, $1.35 a line, flat. 



AMERICAN MEDICINE— Monthly (25th). 
Medical. Established 1901. American Med- 
ical Publishing Co., publishers. Subscription, 
$1 ; claimed average circulation for year end- 
ing June, 1914, 20,500; 128 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Office, 
18 East 41st Street. 

Advertising rates, Vs page, $12 ; V4, page, 
$20; V2 page, $36; one page, $60; with dis- 
counts on yearly contracts. 



AMERICAN MESSENGER — Monthly. Re- 
i ligious. Interdenominational. Established 
1843. American Tract Society, publishers. 
Subscription, 50 cts.; circulation — not given 
by publisher; 20 pages, 4 columns; length of 
columns, 12% in.; width, 214, in. Forms 
close 10th preceding month. Office, 150 Nas- 
sau Street. 

Advertising rates, agate, 30 cts. a line. 



AMERICAN MISSIONARY — Monthly. Con- 
gregational. Religious. Established 1909. 
Subscription, 50 cts-.; claimed average cir- 
culation for year 1913, 33,750; 64 pages or 
more, 2 columns; length of columns, 8 in.; 
width, 214 in. Forms close 15th preceding 
month. Office, 289 Fourth Avenue. 

Advertising rates, agate, 20 cts. a line; per 
page, $40; % and % pages, pro rata. 



AMERICAN PENMAN — Monthly. Educa- 
tional. Established 1884. The A. N. Pal- 
mer Co., publishers. Subscription, $1 ; claimed 
average circulation for year ending April, 
1914, 18,262* net; 36 to 48 pages and cover, 
3 columns; length of columns, 9 in.; width, 
2% in. Forms close 10th of preceding month. 

Advertising rates, 18 cts. a line; full page, 
$40; % page, $22; % page, $12; Vs page, 
$7; with discounts of 5, 10, 15 or 20% on 
3, 6, 9 or 12 insertions. 



' 



AMERICAN PRINTER — Monthly (Ist.) 
Trade. Established 1883. Oswald Publish- 
ing Co., publishers. Subscription, $3; claimed 
average circulation for year 1913, 7,000; 128 



NELSON CHESMAN & CO.'S RATE BOOK. 



197 



NEW YORK 



pages, 2 columns; length of columns, 10 in.; 
width, 3^ in. Canot use matrices. Forms 
close 20th of month preceding date of publi- 
cation. Office, 25 City Hall Place. 

Advertising rates, $6.25 an inch, with dis- 
count on 3, 6 or 12 insertions. 



NEW YORK 



AMERICAN SUNDAY MAGAZINE — Issued 
every Sunday with New Yorlc American, San 
Francisco Examiner, Chicago Examiner, Los 
Angeles Examiner, Boston American and At- 
lanta Hearst's American, with a guaranteed 
corculation exceeding two million one hundred 
thousand; 8 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. Can use 
matrices. Office, 220 Fifth Ave. 

Advertising rates, agate, $3 a line, with dis- 
count of 2%% oh 13 insertions or 1,250 lines; 
5% on 26 insertions or 2,500 lines; 71/^% on 
39 insertions or 3,750 lines ; 10% on 52 inser- 
tions or 5,000 lines. Color advertising, full 
page, $6,000; V2 page, $3,000; back comic 
section (in colors), V2 page, $4,000. Na- 
tional Market Place, which is the classified 
section, $2 a line; 6 insertions, $1.80; 13 
insertions, $1.70; 26 insertions, $1.60; 52 
insertions, $1.50 a line. 



AMERICAN SUNDAY (MONTHLY) 
MAGAZINE — Issued first Sunday of eacli 
month with the New York American, Boston 
American, Chicago Examiner, Atlanta (Ga.) 
American, and the second Sunday of each 
month with the San Francisco Examiner and 
Los Angeles Examiner. Circulation, in detail, 
for year 1914, 2,252,474* net; 24 pages 
and cover, 4 columns; length of columns, 12% 
in.; width, 2% in. Forms close 20th of second 
month preceding. Office, Croisic Building, 220 
Fifth Avenue. 

Advertising rates, $6 a line; full page (700 
lines), $4,200; Vz or V4, pages, pro rata; 
back cover in four colors, $5,000. 

See advertisement on page 540. 



AMERICAN TAILOR AND CUTTER — 
Monthly (15th). Trade. Technical. Estab- 
lished 1879. Jno. J. Mitchell Co., pub- 
lishers. Subscription, $3; circulation — not 
given by publisher; 40 to 56 pages, 2 col- 
umns; length of columns, 9 in.; width, 20 
picas. Can use matrices. Forms close first 
of current month. Office, 41-43 West 25th 
Street. 

Advertising rates, V4, page, one time, $12.- 
50; % page, $17.50; one page, $30. Dis- 
count on yearly contracts. 



AMERIKAI MAGYAR NEPSZAVA — Every 
morning except Sunday. Magyar (Hungar- 
ian). Independent. Established 1899. Geza 
D. Berko, publisher. Subscription, $4; sworn 
average circulation for six months prior to 
April, 1914, 35,900* net paid; 8 to 16 pages, 
7 columns; length of columns, 21 in.; width, 
214 in. Can use matrices. Office, Nepszava 
Bldg., 178 Second Avenue. 

Advertising rates, 10 cts a line; preferred 
position, 5 cts. a line, extra. Discount, 3,000 



lines, 10%; 5,000 lines, 15%); 7,500 linet, 
25%; 10,000 lines, 30%; 15,000 lines, 85%; 
25,000 lines. 45%. Classified, business op-- 
portunities, 10 cts. a line; financial, 25 cts.; 
for sale, 10 cts.; hotels, 15 cts.; schools, 15 
cts.; medical, 25 cts.; personals, 25 cts. 



AMERIKANER — Every Friday. Jewish. 
Literary. The Jewish Press Publishing Co., 
publishers. Subscription, $2; sworn average 
detailed circulation for the year 1913, 29,- 
126*; 32 pages, 4 columns; length of col- 
umns, 14 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, 10 cts. a line; 
2,500 lines within one year, 7 1/7 cts. a line. 



AMERIKANISCHER BOTSCHAFTER — 
Monthly. German. Interdenominational. 

Established 1846. American Tract Society, 
liublishers. Subscription, 35 cts.; claimed aver- 
age circulation for year 1913, 16,600; 12 to 
16 pages, 4 columns; length of columns, 13% 
in.; width, 2% in. Forms close 1st of pre- 
ceding month. Office, 150 Nassau Street. 

Advertising rates, agate, 10 cts. a line. 



AMERIKANISCHE SCHWEIZER ZEI- 
TUN(3 — Every Saturday. German-Swiss. 

Independent. Established 1868. Swiss Pub- 
lishing Co., of New York, publishers. Sub- 
scription, $2; claimed circulation for year 
1913, 14,600; 8 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. Office, 368 East 148th Street. 

Advertising rates, 20 cts. a line. Spe- 
cial notices, 30 cts. 



AMSTERDAM NEWS — Every Friday. Col- 
ored Independent. Established 1909. Jas. 
H. Anderson, editor and publisher. Subscrip- 
tion, $1; claimed average circulation for 1913, 
15,000; 8 pages, 7 columns; length of col- 
umns, 19 in.; width. 214 in. Can not use 
matrices. Office, 17 West 135th Street. 

Advertising rates, 75 cts. an inch; three 
times or more, 50 cts. an inch. Reading no- 
tices, plain face, 10 cts.; black face, 30 cts. 
a line. 



ANNALIST — Every Monday morning. Fin- 
ancial and commercial. Established, 1913. 
New York Times Co., publishers. Subscrip- 
tion, $4.; circulation — not given by pub- 
lishers; 00 pages, 3 and 4 columns: length 
of columns 14% in.; width, 2 11/12 or 2^ 
in. Can use matrices. Office Times Square. 

Advertising rates, agate, narrow column, 
20 cts. a line, on yearly contract of 52 con- 
secutive insertions (10 line minimum), 10 cts. 
per line; wide column, 25 cts.; on contract, 
15 cts. a line. 



ARALDO ITALIANO (L') — Every morn- 
ing except Monday. Italian. Independent 
Democratic. Established 1892. L'Araldo 
Italiano Publishing Co., publishers. Subscrip- 



198 



NELSON CHESMAN & CO.'S RATE BOOK, 



NEW YORK 



tion, $6; claimed circulation for year 1913, 
35,000; 8 to 16 pages. 7 columns; length of 
columns, 2II/2 in.; width 2^/4 in. Office, 66 
Spring Street. 

Advertising rates, nonpareil, from $1 to 
$3 an inch, according to location. Keading 
notices, 10 to 50 cts. a line according to page. 



ARCHITECTURAL RECORD — Monthly. 
Architectural. Established 1890. Architec- 
tural Record Co., publishers. Subscription, 
$3; claimed average circulation for year 1913, 
11,250; 2 columns to page; length of col- 
umns, 8 in.; width, 2% in. Can use matrices. 
Office, 119 West 40th Street. 

Advertising rates, full page, $75; Vz page, 
45; V4, page, $23.25; Vs page, $13.75, with 
discount on yearly contracts. 



ARCHITECTURE — Monthly (15th). Pro- 
fessional. Established 1899. Forbes & Co., 
(Ltd.), publishers. Subscription, $5; claimed 
average circulation for year 1913, 4,856; 80 
pages, 2 columns; length of columns, 10 in.; 
width, 3% in. Office, 527 Fifth Avenue. 

Advertising rates, Vs page, $10; % page, 
$20; % page, $40; 1 page, $75. 



ARCHIVES OF PEDIATRICS — Monthly. 
Medical. Established 1884. E. B. Treat & 
Co., publishers. Subscription, $3; claimed 
circulation for year 1913, 7,000; 112 pages, 
2 columns; length of columns, 8 in.; width, 
214 in. Forms close 10th preceding month. 
Office, 241-243 West 23d Street. 

Advertising rates, $3 an inch; Vs page, $6; 
V* page, $10; Vz page, $18; one page, $30, 
with discounts on 3, 6 or 12 month contracts. 



ARGOSY — Monthly. Fiction. Established 
1882. The Frank A. Munsey Co., publishers. 
Subscription, $1.50; circulation — not given by 
publisher; 240 pages, 2 columns; length of 
columns, 8 in.; width, 2% in. Forms close 
20th of second preceding month. Office, 175 
Fifth Avenue. 

Advertising rates, agate, $1.25 a line; 
$250 per page; Vi and V2 pages, pro rata. In 
combination with. Railroad Mans Magazine, 
10% discount. Classified, $1.30 a line, with 
discounts of 10% on six consecutive inser- 
tions or a combination of the two publications. 



ARMY AND NAVY JOURNAL — Every Sat- 
urday. Military and Naval. Established 1863. 
W. C. & F. P. Church, publishers. Subscrip- 
tion, $6; detailed average circulation for four 
months ending April 30, 1914, 11,544*; 32 
pages, 3 and 4 columns; length of columns, 
14 in.; width, 3 and 2% in. Can use matrices. 
Forms close Wednesday noon preceding. Office, 
20 Vesey Street. 

Advertising rates, agate, narrow column, 25 
cts. a line; wide column, 37 V^ cts. a line. 



ARTS AND DECORATION — M n t h 1 y. 
Home Making. Established 1910. Adam Budge 
(Inc.), publisher. Subscription, $3; claimed 



NEW YORK 



average circulation for year 1913, 15,000; 48 
pages, 3 columns; length of columns, 10 in.; 
width, 2% in. Forms close 5th preceding 
month. Office, 434 Lafayette Street. 

Advertising rates, $5 an inch; Va page, 
$15; 14 page, $30; V2 page, $60; one page, 
$120. Discount, 5 and 10% on 6 and 12 
months respectively, or 10% on 3 pages, or 
more, to be used within one year. 



ART DE LA MODE — Monthly. Fashions. 
Established 1882. The Morse-Broughton Co., 
publishers. Subscription, $3.50; circulation 
— not given by publisher; 26 to 34 pages, 4 
columns; length of columns, 12 in.; width, 
2 in. Forms close first of preceding month. 
Office, 8-18 West 38th Street. 

Advertising rate, 45 cts. a line. 



ASSOCIATED FARM PAPERS— See Chi- 
cago 111. 



ASSOCIATED SUNDAY MAGAZINES 
(Inc.) — Issued every week, co-operatively by 
and as a part of the Sunday issues of Chicago 
Herald, Philadelphia Press, Pittsburgh Post, 
New York Tribune, Boston Post, Washington 
Star, Minneapolis .Journal, Denver Rocky 
Mountain News, Buffalo Courier, Detroit Trib- 
une, Baltimore Sun, Cleveland Leader and 
Cincinnati Commercial Tribune. Sworn de- 
tailed average circulation, for first six months 
1914, 1,511,604* net; length of columns, 12% 
in.; width, 214 in. Forms close Monday noon, 
4 weeks in advance from the previous Sunday. 
Office, 1 Madison Avenue. 

Advertising rates, $4 per agate line; one 
page, (720 lines), one time, $2,500; V4, and 
V2 pages, pro rata. (INIinimum space, 5 lines.) 
Back cover page, $2,900; center double page, 
black only, $5,000; center double page, (2 
colors), $5,400. 

See advertisement on page 543. 



ASSOCIATION MEN — Monthly. Y. M. C. 
A. Established 1875. International Com- 
mittee Y. M. C. A., publishers. Subscription, 
$1 ; claimed average circulation for year 1913, 
30,000; 112 pages, 2 columns; length of col- 
umns, 8 in.; width, 2V2 in. Forms close 5th 
preceding month. Can use matrices. Office, 
124 East 28th Street. 

Advertising rates, agate, 50 cts. a line; Vs 
page, $10; 14 page, $18; V2 page, $30; one 
page $60; back cover, $80; inside cover, $70; 
page facing reading matter, $75. 



ATLANTIS — Every evening and SUNDAY 
morning; also a monthly edition (25th). 
Greek. News. Political. Established 1894. 
Atlantis (Inc.), publishers. Subscription, 
daily and Sunday, $5; monthly, $2; claimed 
average circulation for year 1913, daily 
and Sunday, 30,209; monthly, 25,000; daily 
and Sunday, 8 and 12 page, 7 columns; length 
of columns, 20% in.; width, 2% in.; monthly, 
30, pages, 4 columns; length of columns, 12 
in.; width, 21^5 in. Forms close 10 days in ad- 
vance. Office, 113-117 West 31st Street. 



NELSON CHESMAN & CO.'S RATE BOOK. 



199 



NEW YORK 



Advertising rates, daily or Sunday, $1.50 
an inch; 10 times, $1.25; three months, $1 ; 
six months, 90 cts. ; one year, 84 cts. an inch, 
per time. Classified, 2 cts. a word. Wo 
charge for translation. Monthly, $80 a page; 
Vx, ^ and % pages, pro rata, with discount 
on 3 months and over. 



AUTOMOBILE — Every Thursday. Estab- 
lished 1897. The Class Journal Co., pub- 
lishers. Suliscriiition, $3; sworn detailed aver- 
age circulation for year 1913, 18.241*; 150 
pages, 2 columns: length of columns, 10 in.; 
width, S% in. Forms close Thursday, one 
week in advance. Office, 239 West 39th 
Street. 

Advertising rates. V» page, $18.50; V4, 
page. $31.50; V2 page, $56.50; full page, 
$100; 13 lines, $17; $29.50; $53.50 or $95; 
26 times, $15.50; $27. .51); $49 or $87.50; 52 
times, $14, $25, $45 or $80 each in section 
respectfully; front cover (three colors) $400; 
back cover (three colors) $300; second or 
third covers (red and black), $150. 

AUTOMOBILE DE.\LER AND REPAIRER 
-^Monthly. Mechanical. Motor- Vehicle Pub- 
lishing Co., publishers. Subscription, $1; 
claimed average circulation for year 1913, 31,- 
500; 152 pages, 3 columns; length of col- 
umns, 10 in.; width, 214, in. Office, 71-73 
Murray Street. 

Advertising rates, $8 an inch, with dis- 
count on 3 months or longer and for space- 

AUTOMOBILE TOPICS— Every Saturday. 
Automobiles. Established 1900. Motor Trades 
Publishing Co., publishers. Subscription, $2; 
claimed average circulation for year 1913, 8,- 
750; 80 pages, 3 columns; length of columns, 
10 in.; width, 2% in. Forms close Mondays 
preceding. Can use matrices. Office, 1790 
Broadway. 

Advertising rates, Vg page, $25 ; 14 page. 
$35; % page, $45; Vz page, $55; one page, 
$90; 13 times. $20. $30. $35. $45 or $75- 
26 times, $15, $24, $29, $35 or $64; 52 times' 
$9, $16. $24. $30 or $55 each insertion re- 
spectively. Preferred positions upon applica- 
tion, on 13 or more insertions. Classified, 20 
cts. a line (6 words). 



BAKERS' REVIEW — Monthly. Trade. Es- 
tablished 1898. Wm. R. Gregory Co., pub- 
lishers. Subscription, $1; sworn detailed 
average circulation for year ending Julv. 1914 
7,500* net paid; 120 pages, 2 columns; 
length of columns, 10 in.; width, 3% in. 
Forms close 15th preceding month. Office, 
Produce Exchange. 

Advertising rates. ^\ page, $12: Vk page, 
$16.50; 14 page, $24; 1/2 ' page, $42.50; one 
page, $65, with discounts on 3, 6 and 12 
months contracts. 



BAKER'S WEEKLY - 
Trade. Established 1904. 



Every Saturday. 
American Trade 



NEW YORK 



Publishing Co., publishers. Subscription, $1; 
claimed average circulation for year 1913, 
7,000; 30 pages, 2 columns; length of col- 
umns, 10 in.; width, 3% in. Can not use 
matrices. Office, 41 Park Row. 

Advertising rates, full page, $45; V2, Vt. or 
Vs page, pro rata, with discount on time con- 
tracts. 

BANKER'S HOME MAGAZINE — Monthly. 
Literary and Banking. Established 1905. 
Bankers Encyclopedia Co., publishers. Sub- 
scription. $2; claimed circulation for year 
1913, 5,100; 100 pages, 00 columns; length 
of columns, 00 in.; width, 00 in. Office, 20 
Nassau Street. 

Advertising rates, 25 cts. a line; full page, 
$30; V2 or Vt page, pro rata, with discount 
on yearly contracts. Special positions, 25% 
extra. 

BANKING LAW JOURNAL — Monthly. 
Legal and Financial. Established 1889. Bank- 
ing Law Journal Co., publishei-s. Subscrip- 
tion, $4; claimed average circulation for 
year 1913, 8,800; 112 pages, 1 column; 
length of column, 8 in.; width, 4% in. Office, 
27 Thames Street. 

Advertising rates, full page, $60; % page, 
$35; 1/4 page, $20, with discounts on 3, 6 
or 12 month contracts. 



BARBERS' JOURNAL — Monthly. Barbers. 
Established 1902. W. L. Dudley, publisher. 
Subscription, $1; claimed average circula- 
tion for year 1913, 4.250; 48 pages. 2 col- 
umns: length of columns, 9^2 in.; width, 314 
in. Forms close 15th preceding publication. 
Office, 140 Liberty Street. 

Advertising rates, $3 an inch, with dis- 
count for six months and longer, and for 
space. 

BASEBALL MAGAZINE (The) — Monthly. 
(15th). Sports. Established 1908. The Base- 
ball Magazine Co., publishers. Subscription, 
$1.50; claimed average circulation for year 
1913, 58,000: 128 pages, 2 columns: length 
of columns, 8 in.; width, 2% in. Can use 
matrices. Forms close 25th of second preced- 
ing month. Office, 70 Fifth Avenue. 

Advertising rates, agate, 56 cts. a line; 
one page, $125; % and % pages, pro rata, 
with discounts of 5% on 6 consecutive in- 
sertions or 10% for 12 insertions or 3 pages 
nsed within one year. Classified, 90 cts. a 
line. 

See advertisement on page 551. 

BECKAVITH INTERSTATE LIST — Com- 
prising 26 Daily, Sunday and Weekly papers 
of National prominence, with a guaranteed 
average circulation of 1,150,000 net paid; col- 
umn width 2 1/^ in.; (except St. Louis Post 
Dispatch which is 2% in.) Can use matrices. 
Forms close eight days in advance. Office 
Tribune Building. 

Advertising rates. Mail Order only. (10 
lines minimum), $2, agate line; full position. 



It' 



rOLKS MUST BE ASKED: "If it's Worth It, TeU It and Keep Telling 



13 



200 



NELSON CHESMAN & CO/S RATE BOOK. 



NEW YORK 



minimum 42 lines, 25% extra. One electro 
and 25 matrices required. 



BENJAMIN AND KENTNOR COMPANY. 

See advertisement on page 497. 



BENZIGER'S MAGAZINE — Monthly. Lit- 
erary and Educational. Established 1898. 
Benziger Brothers, publishers. Subscription, 
$2; sworn average circulation for nine months 
ending April 30, 1914, 94,389*; 36 pages, 4 
columns; length of columns, 13% in.; width, 
2% in. Can use matrices. Forms close first of 
preceding month. Office, 36-38 Barclay Street. 

Advertising rates, agate, 50 cts. a line flat; 
fourth cover page, $500, $275 or $150 for 
full, half or quarter page; inside cover, $450, 
$250 or $140 respectively. Reading notices, 
$1.50 a line. 



BIRD LORE — See Harrisburg, Pa. 



BOLLETTINO BELLA SERA — Every eve- 
ning except Sunday, AMERICA, Sunday morn- 
ing. Italian. Republican. Frugone Balletto and 
Pellegatti Printing and Publishing Co., pub- 
lishers. Subscription, daily, $4; Sunday, $2; 
claimed average circulation for year 1913, 
daily, 51,668 net; Sunday, 11,807 net; 8 
pages: length of columns, 21 in.; width, 2 
in. Office, 178 Park Row. 



BICYCLING WORLD AND MOTOR-CYCLE 
REVIEW— Every Tuesday. Established 1877. 
Bicycling World Co., publishers. Subscription, 
$2; claimed average circulation for year 1913, 
7,500; 48 pages or more, 2 columns; length 
of columns, 10 in.; width, S% in. Can not 
use matrices. Office, 239 W. 39th Street. 

Advertising rates, $5 an inch; three months, 
$4; six months, $3.50; one year, $3 an inch; 
2 in. one time, $8; three months, $7; six 
months, $6; 52 times, $5 a time. 



BIG STICK — Every Friday. Jewish Humor 
and Satire, Jacob Marinoff, publisher. Estab- 
lished 1909. Subscription, $1.50; claimed 
average circulation for year 1913, 34,000; 16 
pages, 4 columns; length of columns, 12 in.; 
width, 2% in. Can not use matrices. 

Advertising rates, agate, 10 cts. a line; 
financial and mining, 15 cts.; insurance, 12 
cts.; proposals, public notices, politics, 25 
cts.; railroad, steamships, resorts, instruction, 
teachers, real estate, 8 cts. a line. Discounts 
on electrotyped matter, time and space con- 
tracts. 



BLACKSMITH &■ WHEELWRIGHT — 
Monthly (1st). Blacksmithing. Established 
1880. M. T. Richardson Co., publishers. Sub- 
scription, 1 ; claimed average circulation for 
year 1913, 11,000, 4U [niKes, 4 columns Icntrth 
of columns, 14 in.; width, 2%, in. Can use 
matrices. Forms close 20th of month preced- 
ing. Office 71 Murry Street. 

Advertising rates upon application. 



NEW YORK 



Advertising rates, daily, $1 an inch each 
insertion. Sunday, display rates on applica- 
tion. 



BON TON — Monthly. Fashions. Established 
1851. S. T. Taylor Co., publishers. Subscrip- 
tion, $3.50; circulation — not given by pub- 
lisher; 19 pages, 4 columns; length of col- 
umns, 14 in.; width, 2% in. Forms close 
14th of second preceding month. Office, IS- 
IS West 34th Street. 

Advertising rates, agate, 65 cts. a line; 
U page, $100; V2 page, $200; one page, 
P350; 4th cover page, in colors, $500; in 
black, $400. Discount, 10% on yearly con- 
tracts. 



BOOKMAN — Monthly. Literary. Dodd, 
Mead & Co., publishers. Established 1895. 
Circulation — not given by publishers; 180 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Can use matrices. Forms close 
10th of preceding month. Office, 443 Fourth 
Ave. 

Advertising rates, 30 cts. a line; one page, 

I ; % and % pages, pro rata. 



BOOKSELLER, NEWSDEALER AND STA- 
TIONER — Semi-Monthly (1st and 15th). 
Trade. Established 1893. Edwin O. Chapman, 
publisher. Subscription, $1.25; sworn average 
circulation for nine months ending March 31, 
1914, 7,372*; 32 to 128 pages. 2 columns; 
length of columns, 8 14 in.; width, 2% In. 
Office, 156 Fifth Avenue. 

Advertising rates, $2.25 an inch; 6 times, 
$12.50; 12 times, $23; 24 times (one year), 
$40; Vs page, $4.50; % page, $8; % page, 
$14; one page, $25. 



BOYS' LIFE — Monthly. Official Magazine 
of the Boy Scouts of America. Established 
1910. Boy Scouts of America (Inc.), pub- 
lishers. Subscription, $1 ; claimed average cir- 
culation for year ending .June 30, 1914, 52,- 
220; 32 pages or more and covers; 2 columns; 
length of columns, 10 in.; width, 2% in. 
Forms close 5th of preceding month. Office, 
200 Fifth Avenue. 

Advertising rates, agate, 50 cts. a line; full 
page (420 lines). $180, with discount of 5 or 
10% on 6 or 12 insertions or 1000 or 3000 
lines within one year. 



BRADSTREET'S — Every Saturday. Pin- 
.incial and commercial. Established 1879. 
The Bradstreet's Co., publishers. Subscrip- 
tion, $5; circulation- — not given by publisher; 
00 pages, 4 columns, length of columns, 12% 
in.; width, 2% in. Can use matrices. Office. 
346 to 48 Broadway. 

.Advertising rates, agate, 25 cts. per line. 
with discount on 3, 6, 9 or 12 months con- 
tract. 



BRICKBUILDER — Monthly. (15th) Archi- 
tectural. Established 1892. Rogers & Manson 
Co., publishers. Subscription, $5; detailed aver- 
age circulation for year 1913, 6,383*; 58 



NELSON CHESMAN & CO.'S RATE BOOK. 



201 



NEW YORK 



pages, 2 columns, length of columns 10% in.; 
width. 3% in. Can use matrices. Forms close 
1st of month. Office, 42 West 39th Street. 

Advertising rates, full page $75; % page, 
$40; Vi page, $22, with discount on 12 or 
more insertions. 



BRITISH AMERICAN — See Philadelphia. 
Pennsylvania. 

BRONX HOME Nt^WS — Every Thursday. 
Independent. Local. Established 1906. Bronx 
Home News Publishing Co., publishers. Sub- 
scription, $3 ; detailed average circulation for 
year 1913, 70,596* 12 to 20 pages. 7 col- 
umns; length of columns, 21% in.: width. 2% 
in. Can use matrices. Office, 373 East 148th 
Street. 

Advertising rates, agate, 12 cts. a line, flat. 
Reading notices. 20 cts. a line; on first page, 
35 cts. a line, flat. Classified, Ic. per word. 



NEW YORK 



BUDD COMPANY (THE JOHN) — 

See advertisement on pages 486 and 487. 



BUILDING AGE — Monthly (22nd.) Build 
ing Trade. Established 1879. David Williams 
Co., publishers. Subscription $2. Detailed 
average circulation December 1. 1913, 22,451; 
100, pages, 2 columns; length of columns 11 
in.; width df,-, in. Can use matrices. Forms 
close 15th. Office 239 West 39th Street. 

Advertising rates, full page, $90; V2 page, 
$48; 14 page, $27; Vs page, $15; iV page, $8; 
second an