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Full text of "Nelson Chesman & Co.'s newspaper rate book"

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BOSTON 

PUBLIC 

LIBRARY 




NELSON CHESMAN & CO.'S 

NEWSPAPER RATE BOOK 



INCLUDING A CATALOGUE OF 

NEWSPAPERS AND PERIODICALS 

' .•• / ■■•■ V ''.. 
IN THE UNITED STATES;' CAnA-DA, CUBA, PORTO RICO, 

PHILIPPINE ISLANDS AND'I^AWAIIAN ISLANDS, 

Having 5,000 circulation and over, with Advertising Rates of each 
paper, Circulation, etc., for year 192L 



Price Rive Dollars 




Nelson Chesman & Co. 

PUBLISHERS. 

ST. LOUIS OFFICE NEW YORK OFFICE CHICAGO OFFICE 

1127-1129 Pine St., 450 Fourth Avenue 27 East Monroe St. 

Publicity Building White House Building Goddard Building 

CHATTANOOGA OFFICE CLEVELAND OFFICE 

42 East 11th Street 713 Prospect Avenue 

Pound Office Building Hippodrome Annex 






72-1 ) 



ENTERED ACCORDING TO ACT OF CONGRESS IN THE YEAR 1920 

By Nelson Chesman & Co. 

IN THE OFFICE OF THE LIBRARIAN OF CONGRESS 
AT WASHINGTON. D. C. 



INDEX 



RATE S 



By States, Cities and Towns, Showing All Publications of 5000 or More 
Circulation and Including: 

(a) Industrial Survey of Each City. 

(b) Publications Alphabetically Arranged. 

(c) Character of Publication, History, Subscription Price, Circulation. 

Physical Make-up. 

(d) Closing Dates. 

(e) Detailed AD\rERTisiNG Rates. 

See next page for index to GROUP INDEX. 



Page 

ALABAMA 5 

ARIZONA 7 

ARKANSAS ^8 

CALIFORNIA io 

COLORADO 17 

CONNECTICUT 19 

DELAWARE 23 

DISTRICT OF COLUMBIA 23 

FLORIDA 26 

GEORGIA 27 

IDAHO 30 

ILLINOIS 31 

INDIANA • 55 

IOWA 62 

KANSAS 68 

KENTUCKY 71 

LOUISIANA 74 

MAINE 76 

MARYLAND 78 

MASSACHUSETTS 79 

MICHIGAN 90 

MINNESOTA 97 

MISSISSIPPI 103 

MISSOURI 104 

MONTANA 112 

NEBRASKA 114 

NEVADA 117 

NEW HAMPSHIRE 118 

NEW JERSEY 118 

NEW MEXICO 124 

NEW YORK 124 

NORTH CAROLINA 169 



Page 

NORTH DAKOTA 172 

OHIO 173 

OKLAHOMA 188 

OREGON 190 

PENNSYLVANIA 192 

RHODE ISLAND 210 

SOUTH CAROLINA 212 

SOUTH DAKOTA 213 

TENNESSEE 215 

TEXAS 218 

UTAH 227 

VERMONT .228 

VIRGINIA 229 

WASHINGTON 232 

WEST VIRGINIA 236 

WISCONSIN 238 

WYOMING 246 

DOMINION OF CANADA 246 

Alberta 246 

British Columbia 247 

Manitoba 248 

New Brunswick 250 

Newfoundland 251 

Nova Scotia 251 

Ontario 252 

Prince Edward Is 259 

Quebec 260 

Saskatchewan 263 

CUBA 264 

HAWAIIAN IS 265 

PHILIPPINE IS 266 

PORTO RICO 266 



INDEX 



GROUPS 

Showing by Classes, with Name, Issue and Circulation. Does Not Show 
Rates. See Previous Index for Rates. 

Page 

DAILY NEWSPAPERS 268 

SUNDAY NEWSPAPERS 276 

WEEKLY NEWSPAPERS 280 

MAGAZINES 293 

AGRICULTURAL PUBLICATIONS 283 

AUTOMOBILE PUBLICATIONS 303 

EDUCATIONAL PUBLICATIONS 299 

FINANCIAL PUBLICATIONS 300 

FOREIGN LANGUAGE PUBLICATIONS 288 

Bohemian 288 

Bulgarian 288 

Croatian 288 

Finnish 2S8 

French 288 

German 289 

Greek 290 

Hebrew (Jewish- Yiddish) 290 

HOLLANDISH (DuTCh) 290 

Hungarian 290 

Italian 290 

Japanese 291 

Lithuanian ^ 291 

Norwegian-Danish 291 

Polish 291 

Portuguese 291 

Russian 292 

Ruthenian 292 

Servl^n 292 

Slovak 292 

Spanish 292 

Swedish 292 

Welsh 293 

FRATERNAL PUBLICATIONS 297 

HOME FASHIONS, ETC., PUBLICATIONS 296 

JUVENILE PUBLICATIONS 301 

LABOR PUBLICATIONS 297 

MEDICAL PUBLICATIONS 304 

MAIL ORDER PUBLICATIONS 295 

MOTORING AND GOOD ROADS 303 

MOVING PICTURE, AMUSEMENTS, ETC 301 

POULTRY PUBLICATIONS 283 

RECREATION, SPORTS, TRAVEL AND RESORT 302 

RELIGIOUS PUBLICATIONS 286 



For The Advertiser 

Who A nalyzes His Market 

'npHE advertiser who plans his campaign with consideration of 
the market which he desires to reach will study with care the 
publications which he must use. 

He must know the character of the readers to whom his ad- 
vertising message is addressed; he must know the nature of the 
towns and cities in which they live, he must know something of 
their buying habits and their buying ability. 

The Nelson Chesman & Co., Rate Book has been planned to 
make it easier for the advertiser to find such information. 

This publication is more than a rate book. It is rather a 
hand book, — an encyclopaedia of facts and factors entering into 
the advertiser's problem. 

It lists and classifies all periodicals with a circulation of 5,000 
or more published in the United States, Canada and our island 
possessions. It shows the age and editorial character of each 
publication, together with its circulation, publication date, sub- 
scription price, size, and rate. 

It gives a commercial analysis of practically every city of 
any size in the countries covered, showing population, industries, 
location, railroads, bank clearances, etc. 

All information contained herein has been checked, rechecked 
and brought up to date, and can be depended upon for its accuracy. 

Primarily, the Nelson Chesman & Co., Rate Book is published 
for the use and convenience of our clients. Revised editions are 
furnished these clients each year with our compliments. 

The publication is sold to, and considered indispensable by, 
other advertisers and advertising agencies. 

Published Annually. Subscribers' Rate $5.00 

NELSON CHESMAN & GO. 

1874 Advertising Agents 1921 

ST LOUIS CHICAGO NEW YORK CHATTANOOGA CLEVELAND 

Publicity Bldg, 27 E. Monroe St. 450 Fourth Ave. 11th and A Streets Hippodrome Annex 

Examine this book carefully. We welcome constructive criticism. 



I N 



pillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllH^ 

I The Function of | 

I Nelson Chesman & Co. | 

ELSON CHESMAN & CO., was one of the three pioneer ad- | 

vertising agencies which set out to simphfy problems of adver- p 

tising and merchandising. = 

That was nearly fifty years ago, when advertising was as = 

yet not fully tested. The idea of the Advertising Agency, — the g 

middeman between the advertiser and the publisher — was still a = 

novelty. J 

It has been our privilege to promote and develop this idea, % 

until to-day the Advertising Agency is a recognized factor in g 

business. And our position as one of the organizations which ^ 

have brought the profession of scientific advertising to its present g 

high standing is a source of real pride to us. % 

As advertising counsellor we have helped to develop a large = 

number of the most successful business concerns in the United M ^ 

States. And every year more and more advertisers are taking m 

advantage of the service we offer. m 

A conservative constructive policy renders the Nelson Chesman M 

& Co. service peculiarly advantageous, not only to the large, but to % 

the small advertiser as well. Many of our largest accounts were = 

entrusted to us in their infancy, at a time when careful planning g 

was essential to their development. We are proud to know that g 

our service was largely instrumental in the growth of these clients g 

of ours. M 

This same counsel, backed by long experience, is at the com- = 

mand of those who desire it. The co-operation of our five offices, g 

offering a thorough research and development of markets and a g 

reliable knowledge of advertising media, and practice may be g 

of material aid in solving your problem. g 

Your request for more specific and comprehensive outline of g 

our service will in no way obligate you, and will please us. g 

NELSON CHESMAN & GO. | 

1874 Advertising Agents 1921 | 

CONRAD BUDKE RICHARD PENDERGAST LOUIS H. BUDKE M 

President Vice-Pres. & Treas. Sec'y & Ass't Treas. = 

ST. LOUIS CHICAGO NEW YORK CHATTANOOGA CLEVELAND g 

Write our nearest office. = 

(E 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 




A CATALOGUE giving the rates for transient and continued advertising, of the 
newspapers and periodicals in the United States, Canada, Cuba, Porto Rico and Philip- 
pine Islands, of 5,000 circulation and over; also full description of each paper (including 
number of pages, length and width of columns, character, circulation, etc.) of value 
for general advertising purposes, a few papers of less circulation being included on 
account of geographical location, etc. A number of publications that refuse adver- 
tisements or that are not available for general advertisers, are omitted. The list 
is arranged by States in alphabetical order, the papers in each city being given in 
same order. The word "guaranteed" means that the circulation is guaranteed by 
the managers of the papers. An * after circulation figures denotes that a detailed 
statement or other proof of circulation from the publishers is on file at our office. 
Brief statistics showing the commercial importance of the city in which the publica- 
tion is issued is also given. The rates q^ioted herein are brought up to the very 
moment of going to press, but are subject to change without notice on our part. 



ALABAMA 



ALBANY — Population, 14,000. A twin city of 
Decatur, the combined population, 22,000; is 
served by Louisville & Nashville Railroad. 
Industries of importance are: Railroad shops; 
spoke and handle, sash and door, box and 
basket, carriage and wagon factories; lumber, 
cottonseed oil, silk and hosiery mills; cotton 
gin and corn press; foundry and machine shops. 
Annual income from the various industries, 
$3,000,000. 



BALLEW'S FARMER— Monthly (1st). Agri- 
cultural. Established 1916. Ballew's Farmers 
Pub. Co., publisher. Subscription, $1. Claimed 
average circulation for six months ending June, 
1920, 5,868. 48 pages, 4 columns; length, 13 
in.; width, 23-^ in. Cannot use matrices. Forms 
close 25th. 

Advertising rates, agate, 10^ flat, a line. Classi- 
fied, 5(i per word. 



ANNISTON— Population, 25,000. County seat 
of Calhoun County. Served by Louisville 



& Nashville; Southern railroads; also Inter- 
urban Line. Is center of iron, coal, aluminum, 
lime, graphite and clay mining district of 
the South; also center of cotton growing terri- 
tory, there being $3,000,000 worth marketed 
annually; other agricultural products in abun- 
dance. Is largest iron pipe center in America, 
having eight large factories; other industries 
of importance are five electric steel furnaces, 
two Ferro-Manganese furnaces, two blast 
furnaces, munitions plant, locomotive works, 
rolling mills, or 53 factories in all, with an 
annual pay roll of approximately $5,000,000. 
Scene of Camp McClellan, permanent Army 
training ground. 



STAR — Every evening except Sunday. SUN- 
DAY morning. Democratic. ISstablished 1883. 
Consolidated Pub. Co., publishers. Subscrip- 
tion, $6. Sworn average circulation for six 
months prior to April, 4,624 net paid. 8 to 20 
pages, S columns; length, 20 V^ in.; width, 2 
in. Can use matrices. 



yyE DESIRE to mak.e each edition of this book, o" improvement ooer the previous one, 
therefore We welcome any constructive criticism that will help us carry out this purpose. 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ALABAMA 



Advertising rates, agate, 3fi aline, flat. Read- 
ers, 15>i a line. Classified, 2fi per word. 
See advertisement on page 326. 

BIRMINGHAM— Population, 215,000. Is 

served by ten railroads. Trade center for a 
large agricultural district. Immense coal and 
iron deposits in immediate vicinity. Has large 
and constantlv growing iron industry, num- 
erous blast furnaces, steel rail mills, K. K. 
machine shops and many other industries. 
Pay rolls aggregate more than $2,000,000 per 
week. 

ADVANCE— Weekly (Sat.). Democratic. 

Established 1906. Advance Co. (Inc.), pub- 
lishers. Subscription, $1. Circulation — not 
given by publisher. 12 pages, 6 columns; length, 
22 J/^ in.; width, 2 J-e in. Can use matrices. 

Advertising rates, agate, 12 cts., flat, a line. 
Position, 20% extra. Classified, 6 cts. per word. 

AGE-HERALD — Morning including SUN- 
DAY. Democratic. Established 1872. Age- 
Herald Pub. Co., publishers. Subscription, 
daily and Sunday, $10.40. Sworn average cir- 
culation for year prior to April 1920, daily 22,3.53 
net paid; Sunday, 2.i,7.5.5 net paid. 10 to 56 
pages, 7 columns; length, 22 in.; width, 2% 
in. Can use matrices. 

Advertising rates, agate, daily, 8f! a line, 
flat; Sunday, lOfi. Positions, 15 and 25% extra. 
Readers, 30^ a line; telegraphic, 50 fS. Clas- 
sified, 13si a line. 

See advertisement on page 331. 

ALABAMA BAPTIST— Weekly (Thur). 
Baptist. Established 1874. The Baptist 

State Convention, publisher. Subscription, 

$1.50. Sworn average circulation for 1919, 

14,428. 16 pages, 3 columns, 10 in.; width, 

2M in. 

Advertising rates, $1.50 an inch. 

ALABAMA CHRISTIAN ADVOCATE— 
Weekly (Thur.). Methodist Episcopal, South. 
Established 1881. L. C. Branscomb, D. D., 
editor and business manager. Subscription, 

$1.50. Detailed average circulation for six 
months ending June, 1920, 23,294*. 16 pages, 
4 columns; length, 13 in.; width, 2 J/e in- 
Advertising rates, agate, 12 }i^ a line, flat. 



NEWS — Every evening except Sunday. SUN- 
DAY morning. Democratic. Established 1888. 
Victor H. Hanson, publisher. Subscription, $10. 
Claimed average circulation for six months prior 
to June, 1920, daily and Sunday, 60,000 net. 
16 to 36 pages, Sunday 50 to 72 pages, 8 columns; 
length of columns, 22 M in.; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, agate; daily and Sunday, 
15 j^ a line, flat. Position, 15 or 25% extra. 
Classified, IS? flat, a line. Readers, 30 cts. 
a line; telegraphic, $1. 

PROGRESSIVE FARMER— Weekly (Sat.). 
Agricultural. Established 1886. The Pro- 
gressive Farmer Co., publishers. Subscription, 
$1. Sworn detailed average circulation for 
last six months ending June, 1920, 191,475* 
net paid. 20 to 48 pages, 4 columns; length, 
13 32 in.; width, 2^ in. Forms close 10 days 
in advance. 

Advertising rates, agate, $1.50, flat, a line. Clas- 
sified, 20j! per word. 



ALABAMA 



GADSEN— Population, 14,737. On Coosa River, 
5 railroads and interurban line. Iron and 
coal fields, lime-stone and moulders sand in 
vicinity. Numerous saw, rolling, cotton seed, 
oil and dotton mills; furnaces, pipe and steel 
works. Wire, nail, car, shovel, pottery, 
fertilizer and wire fence factories. Big trade 
in lumber, grain and cotton. Annual pay 
rolls, $5,000,000. Annual value of manu- 
factured products, $21,500,000. 



JOURNAL — Every evening except Sunday. 
Ind. -Democratic. Established 1900. Journal 
Publishing Co., publishers. Subscription, $4. 
Sworn detailed average circulation for 6 months 
ending March, 1920, 4,477* net paid. 8 pages, 
7 columns; length, 20 in.; width 2J^ in. Can 
use matrices. 

Advertising rates, agate, 2J4^ flat, a line. 
Position, 20% extra. Readers, 10 j^ a line. 
Classified (caps or black face double), 1^ per 
word. 



TIMES-NEWS — Every evening except Sun- 
day. Democratic. Established 1867. Times- 
News Printing Co., publishers. Subscription, 
$3. Sworn average circulation for six months 
prior to April, 1920, 5,693 net. 4 to 12 pages, 
7 columns; length, 20 in,; width, 2}g in. Can 
use matrices. 

Advertising rates, 35ff, flat, an inch. Com- 
position, 5^ an inch additional. Position, 25% 
extra. Readers, lOji per line; if repeated, 5i. 
Classified, IJ-^ji per word. 



MOBILE — Population, 75,005. On Mobile River 
and Mobile Bay, with straight channel 30 
feet deep to Gulf of Mexico; steamers to prac- 
tically all ports of the world; also served by 
Southern; Louisville & Nashville; Mobile & 
Ohio; Gulf, Mobile & Northern railway sys- 
tems. Principal exports, cotton, lumber, naval 
stores, agricultural implements, iron and steel 
products. Principal imports, bananas, sisal 
hemp. Cuban molasses (black strap) ma- 
hogany, zinc, and manganese ore. Prin- 
cipal native products: oranges, cabbage, sweet 
potatoes and other truck, fish and oysters. 
Principal manufactures — cigar box lumber (80 
per cent of country's output), cotton goods and 
other textiles, mosaic tilings, turpentine cups, 
barrel staves, chairs, brooms, whiting, all 
kinds of lumber and naval stores. Largest 
Shipbuilding and ship repair port of the Gulf. 
Spring Hill College, Convent of Visitation 
and Medical College of Univer.sity of Alabama 
located here. Bank Clearings for year ending 
June, 1920, $122,222,035.55. 



NEWS-ITEM — Every evening except Sun- 
day. Democratic. Established 1888. Mobile 
Item Co. (Inc.), publishers. Subscription, 

$5. Sworn detailed average circulation for six 
months ending March, 1920, 10,200* net paid. 
8 to 12 pages, 7 columns; length, 21 in.; width, 
2}4 in. Can use mats. 

Advertising rates, agate, 7^, a line; 1000 lines, 
6f(; 2,500 lines, 5e. Po.sition, 10% or 25%"extra. 
Readers, 25?! a line. Classified, If! word. 



REGISTER— Every morning, including SUN- 
DAY. Democratic. Established 1820. Mo- 
bile Register (Inc.), publishers. Subscription, 
$7.80. Sworn detailed average circulation for 
six months prior to April, 1920, daily, 23,134* 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



ALABAMA 



net; Sunday, 33,281* net; 8 to 16 pages, 7 col- 
umns; length, 21 in.; width, 2}^ in. Can use 
matrices. 

Advertising rates, agate, daily, 8J-^fS; Sun- 
day, lOf a line; 1,000 lines, 7 H or 9(f; 2,500 
lines, 7 or Slit- Position, 10 and 25% extra. 
Classified, 1^20 per word. Reading notices, 30^ 
a line; 500 lines and over 25 ff a line; (black 
heading counts as 2 lines). 



MONTGOMERY— Population, 55,000. On 

Alabama River and fi railroads. Six first- 
class hotels. Two country clubs, with golf 
courses. One of the largest jobbing centers 
in the South; eleven fertilizer factories, manu- 
facturing 250,000 tons annually; second largest 
mule market and third largest wholesale grocery 
center in the South; cotton growing carried 
on quite extensively throughout the sur- 
rounding territory. Center of Alabama as 
rich farm territory. Big trade in lumber, 
coal, iron, furniture, cotton yarn and goods, 
cotton seed oil, cotton presses, railroad cars 
and fertilizers. Seat of State Normal School 
for negro students and Women's College of 
Alabama. Aviation repair shops within two 
miles of city employing about one thousand 
skilled laborers and mechanics. The only 
permanent aviation plant opened by the 
government in America. Bank clearings dur- 
ing 1919, $92,393,747.95. 



ADVERTISER — Every morning, including 
SUNDAY. Democratic. Established 1828. 
The Advertiser Co., publishers. Subscription, 
daily and Sunday, $10. Sworn detailed average 
circulation for six months ending March, 1920, 
daily, 22,5.30* net paid; Sunday, 24,411* net 
paid. 10 to 16 pages (Sunday, 28 to 42 pages), 
7 columns; length, 22 in.; width, 2^6 in. Can 
use matrices. 

Advertising rates, agate, daily. Off, flat a 
line; Sunday, 7^. Full position or location on 
Woman's or sporting pages, 25 % extra. Readers, 
daily or Sunday, nonpariel, 20i a line; tele- 
graphic, 50 $1. Classified, 9fi a line. 



ALABAMA 



1915. Advertiser Co., publishers. Detailed 
average circulation for year 1920, 35,431* net 
paid. 16 pages, 4 columns; length, 14}^^ in.; 
width, 2}^6 in. Can use matrices. 

Advertising rates, agate, 20 cts. a line. Read- 
ers, 30 cts. a line. Classified, 4 cts. per word. 

ALABAMA TIMES— Weekly (Tuesday), 
Democratic. Established 1903. Times Pub. 
Co., publishers. Subscription, 25p. Sworn aver- 
age circulation for six months prior to April, 
1920, 81,426 net paid. 8 pages, 7 columns; 
length, 20 in.; width, 215 in. Can use matrices. 

Advertising rates, 50 cts. a line, flat. Clas- 
sified, 6 cts. per word. 

See advertisement on page 402. 



COTTON PLANTER— Monthly (20th). 
Agricultural. Established 1917. J. B. Stern, 
publisher. Subscription, 25 cts. Sworn aver- 
age circulation for six months ending March, 
1920, 19,482 net paid. 20 pages, 3 columns; 
length, 9 J2 in. ; width, 2 }4 in. Can use matrices. 
Forms close 10th. 

Advertising rates, agate, £0 cts., flat, a line. 
Classified, 5 cts. per word. 



JOURNAL— Every evening except Sunday; 
SUNDAY morning. Democratic. Estab- 

lished 1889. Montgomery Journal Publishing 
Co., publishers. Subscription, $10. Sworn 

average circulation for six months prior to April 
1920, daily, 22,386 net paid; Sunday, 21,014 
net paid. 12 to 40 pages, 7 columns; length 
of columns, 20 J^ in.; width, 2 34 in. Can use 
matrices. 

Advertising rates, flat, 6ft per line daily, 7ft 
per line Sunday. 



.ALABAMA FARM FACTS— Weekly (Satur- 
day). Farming and stock raising. Established 



TIMES — Every evening except Sunday. 
Democratic. Established 1903. Times Pub. 
Co., publishers. Subscription, $3.00. Sworn 
average circulation for six months prior to April, 
1920, 7,931 net paid. 8 to 16 pages, 7 columns; 
length, 20 in.; width, 2\s in. Can use matrices. 

Advertising rates, 50 in. within six months, 
98ft; 100 in., 84ft. Position, 25% extra. Classi- 
fied, 1ft per word. 

See advertisement on page 402. 



ARIZONA 



PHOENIX— Population, 35,000. Capital of 

State. Located on Sante Fe, Arizona Eastern, 
and Prescott & Phoenix railroads, in the center 
of an agricultural area of 330,000 acres, all 
under irrigation and cultivation; every variety 
of farming being successfully engaged in — 
cereals, cotton, oranges, dates, olives, and 
various other fruits; 180,000 acres long staple 
cotton; 100,000 acres in alfalfa, green the 
year around. It is also a great^ dairy and 
live stock region and poultry raising likewise 
being an important enterprise. Extensive 
mining interests. Bank deposits Feb. 28, 
1920, $85,342,855.00. 



ARIZONA MINING JOURNAL — Semi- 
Monthly (1st and 15th). Mining. Established 



1917. Arizona Mining Journal Company, publish- 
ers. Subscription, $.3. Detailed average circula- 
tion for six months ending June, 1920. 5,000. 68 
pages, 3 columns; length, 10 in.; width, 2 3'2 in. 
Cannot use matrices. Forms close 5 days in 
advance. 

Advertising rates, $2.25 an inch; full page, 
$56; H (2 cols.), $44; L, (15 in.), .S35; H (1 
col.), $20; ig, $12; 1/16, $6. Preferred positions; 
1st page or page opposite title page, 10% extra; 
first ad page in rear, last ad page or right hand 
page specified 5% extra; front cover, $90; inside 
front cover, $70. Discounts, 5%, 15% or 25% 
on 3, 6, or 12 time contracts. 



GAZETTE — Every evening except Sunday. 
Ind. -Democratic. Established 1880. Gazette 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ARIZONA 



Printing Co., publishers. Subscription, $6 

Sworn average circulation for six months prior 
to April, 1920, 9,945*. 12 to 20 pages, 7 columns; 
length, 21 in.; width, 2 J^ in. Can use mats. 
Advertising rates, Gi a line, flat. Position, 
25% additional. Readers, 25?! a line. Classi- 
fied, 2)i a word. 

REPUBLICAN — Every morning, including 
SUNDAY. Ind.-Republican. Established 

1890. Arizona Pub. Co., publishers. Sub- 
scription, $9. Sworn detailed average circula- 
tion for six months ending March, 1920, daily, 
12,057* net paid; Sunday, 13,008* net paid. 
12 to 24 pages daily, 32 to 60 pages Sunday; 
7 columns; length of columns, 21 M in-; width, 
2}4 in. Can use matrices. 

Advertising rates, 6(!f a line, fiat. Pre- 
ferred position, 25% additional. Classified, 2ji 
per word. Readers, 25j! a line. 

SOUTHWESTERN STOCKMAN FARMER 
— Semi-Monthly, (15th and 30th). Agricultural. 
Established 1884. Southwestern Stockman Far- 
mer Pub. Co., publishers. Subscription, $1. 
Detailed average circulation for six months end- 
ing June, 1920, 21,136*. 16 to 20 pages, 4 
columns; length, 14 in.; width, 2K in. Cannot 
use matrices. Forms, 10th and 25th. 

Advertising rates, agate, 15<i, flat, a line. 
Cover page in two colors, S159.76. Classified, 
3i per word. 

See advertisement on page 370. 



ARIZONA 



TUCSON— Population, 20,360. 3 railroads. 
Surrounded by excellent stock raising and 
farming section. Has extensive trade in hides, 
wool and metal. Center of world's greatest 
copper producing region; silver and gold 
mines also in vicinity. Seat of University 
of Arizona. Annual value manufactured 

products, $600,000.00. Annual railroad and 
manufacturing pay roll, about $6,000,000. 



CITIZEN — Every evening except Sunday; 
SUNDAY morning. Established 1870. Repub- 
lican. Citizen Pub. Co., publishers. Subscrip- 
tion, $9. Sworn average circulation for six 
months prior to April, 1920, 4,221 net paid. 
10 to 40 pages, 7 columns; length, 21 in.; width, 
2}i in. Can use matrices. 

Advertising rates, agate, 3 3-^0 a line, flat. 
Classified, Iji word. 

See advertisement on page 314. 



STAR — Every morning except Monday, in- 
cluding SUNDAY. Democratic. Established 
1877. State consolidated Pub. Co., detailed 
publishers. Subscription, $7. Sworn average 
circulation for six months prior to April, 1920, 
daily, 4,435* net paid; Sunday, 4,779* net paid. 
10 to 40 pages, 8 columns; length, 20 in.; width, 
2 in. Can use matrices. 

Advertising rates, 42 cts., flat, an inch. Posi- 
tion, 25% extra. Readers, 15 cts. a line. Clas- 
sified, 1 ct. per word. 



ARKANSAS 



FORDYCE— Population, 2,774. Seat of Dallas 
County. Served by Chic. R. I. & Pac; 
St. L. Southwestern R.ailroads. Trade center 
of large cotton growing district. Other in- 
dustries of importance: Stave and saw mills; 
feed and grist naills. 



PRIMITIVE BAPTIST— Semi-Monthly, (1st 
and 15th). Religious. Established 1886. Cayces 
Pub. Co., publishers. Subscription, $2. Sworn 
detailed average circulation for year ending 
Aug., 1920, 11,461 net. 16 pages, 4 columns; 
length, 13 in.; width, 2}{;in. Cannot use mats. 

Advertising rates, $1 an inch. 



FORT SMITH— Population, 28,811. At the 
confluence of Arkansas and Poteau Rivers. 
On 6 railroads. Extensive jobbing center, 
coal mining, natural gas and diversified farm- 
ing, cotton compress, cotton seed oil mills, 
tile, broom, flour mill, excelsior, brick, cigar, 
furniture, wheelbarrow, rim and bow, handle, 
truck, coffin and clothing factories; oil re- 
finery; biscuit baking and stove works; wagon, 
sorghum and stock food, well bucket fac- 
tories, rolling mill. Canning factory cost 
$50,000; two zinc smelters $300,000; iron bed 
and auto accessories factory, $1.50,000; three 
glass factories, each costing $100,000; mirror 
plate factory $40,000 and a scissors fac- 
tory $100,000, High School building cost .SoOO,- 
000. Jobbing business, $50,000,000. Annual 
value of manufactured products, $40,000,000. 



SOUTHWEST AMERICAN— Every morn- 
ing except Monday, including SUNDAY''. 
Democratic. Established 1907. W. E. Decker, 
publisher. Subscription, $6.20. Sworn de- 
tailed average circulation for six months ending 
March, 1920, daily, 11,406* net paid. Sunday, 
11,723* .let paid. 10 to 42 pages, 8 columns; 
length, 20 in.; width, 2}4 in. Can use matrices. 

Advertising rates, 5^, flat, a line. Position, 
15 and 25% extra. Readers, 20 f! a line. Classi- 
fied, 2fi per word. 



TIMES-RECORD— Every evening except 
Saturday and Sunday. SUNDAY morning. 
Independent. Established 1882. Jno. F. D. 
Ave, publisher. Sworn detailed average cir- 
culation for six months ending March, 1920, 
daily, 7,859*; Sunday, 7,881* net paid. 8 to 32- 
pages, 7 columns; length, 21 >^ in.; width, 2K in. 
Can use mats. 

Advertising rates, agate, 4J4f5, flat, a line. 
Position, 15% extra. Readers, ]8fi a count line. 
Classified, 2^ per word. 



LITTLE ROCK — Population, 65,000; greater 
Little Rock, including North Little Rock 
80,000. On Arkansas River and 3 railroad 
systems, having fourteen lines out of the city 
and one independent short line. Three rail- 
road machine shops, and other industries- 
are fertilizers, wood-working, stave, heading 
and cooperage plants; furniture, handle, hard- 
wood flooring, canning, candy, harness, sad- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



ARKANSAS 



dlery, tractor, automobile, overall and shirt 
factories, packing houses and cotton seed 
oil mills. State Capitol, State Penitentiary, 
State Reform School, State Hospital for 
Nervous Diseases, State School for the Blind, 
State Deaf Mute Institute, State Law and 
Medical Colleges, Colored Baptist College, 
Little Rock College for Boys, St. Mary's 
Academy for Girls and three Commercial 
Colleges located here. The Government has 
spent more than $10,000,000. Annual value 
of manufactured products $83,940,587. Two 
National Banks with a capital stock of $500,- 
000; also twelve Trust Companies with a 
capital stock of $2,985,000. Bank clearings 
during 1919, $433,360,831.74. 

ARKANSAS DEMOCRAT— Every evening 
except Sunday. Democratic. Established 

1871. Elmer E. Clarke, publisher. Subscrip- 
tion, $5. Sworn detailed average circulation 
for six months ending March, 1920, 20,278 
net paid. 10 to 24 pages, 8 columns; length, 
22 in.; width, 2 1/12 in. Can use matrices. 

Advertising rates, agate, 8ff a line; 1,000 lines, 
7i\ 2,000 lines, 60. Position, 25% extra. Classi- 
fied, lOfi per line. Readers, 25ji a line. Tele- 
graphic, 65 f. 

ARKANSAS-GAZETTE— Every morning, in- 
cluding SUNDAY and SEMI-WEEKLY, (Tues. 
and Fri.). Democratic. Established 1819. 
Gazette Publishing Co., publishers. Subscrip- 
tion, daily, $7.50; Sunday, $2.50; Semi^Week- 
ly, $1. Sworn detailed average circulation for 
six months ending Sept., 1920, daily, 39,759* 
net paid; Sunday, 53,791* net paid; semi-weekly 
not given by publisher. Daily, 10 to 18 pages; 
Sunday, 48 to 68 pages, 8 columns; length, 21 M 
in. ; width, 2 J^^ in. Can use mats. 

Advertising rates, agate, daily, 7 cts. a line, 
flat; Sunday, 9 cts.; Semi-weekly, 4 cts. a line, 
per week. Position, 10 and 25% extra. Clas- 
sified, 10 cts. a line; 3 line ad 3 consecutive 
times, 75^; 7 times, $1.50. Readers, 40fi a 
line; first page, daily, 75ji; Sunday, $1 a line. 

See advertisement on pages 352 and 353. 



ARKANSAS HOMESTEAD — Twice-a- 
Month. (10th and 25th.) Agricultural. Es- 
tablished 1899. Herbert H. Bowden, publisher. 
Subscription, 50(!. Sworn detailed average cir- 
culation for six months ending June, 1920, 80,879* 
net. 16 pages, 4 columns; length, 13}.^ in.; 
width, 2 Yi in. Can use matrices. Forms close 
1st and iSth. 

Advertising rates, agate, 600, flat, a line. 



ARKANSAS METHODIST— Weekly (Thur.). 
Methodist. Established 1881. Arkansas Me- 



ARKANSAS 



thodist, publishers. Subscription, $1.50. Sworn 
detailed average circulation for year ending Dec, 
1919, 13,033 net. 16 pages, 4 columns; length, 
13 in.; width, 21^ in. 

Advertising rates, $1.32 an inch. 

BAPTIST ADVANCE— Weekly (Thurs- 
day). Baptist. Established 1902. Advance 
Publishing Co., publishers. Subscription, 
$1.50. Claimed average circulation for year 
1919, 6,010. 16 pages, 4 columns; length of 
columns, 13 in.; width, 2J-^ in. 

Advertising rates, 65 cts. an inch. 



BAPTIST AND COMMONER— Weekly 
(Wednesday). Baptist. Established 1905. 
The Baptist Publishing Co., publishers. Sub- 
scription, $2. Sworn detailed average circula- 
tion for year 1919, 5,200 net. 16 pages, 4 
columns; length of columns, 13 in.; width, 2^ in. 

Advertising rates, 50 ji an inch. 



NEWS — Every evening except Sunday. 
Democratic. Independent. Established 1917. 
Little Rock Daily News Pub. Co., publishers. 
Subscrif)tion, $4. Sworn average circulation 
for six months prior to April, 1920, 11,200 
net paid. 8 pages, 7 columns; length, 21 H 
in.; width, 23^ in. Can use matrices. 

Advertising rates, agate, 30 a line, flat. Posi- 
tion, 25% extra. Readers, 200 a line; Tele- 
graphic, 500. 

TEXARKANA (Ark.-Tex.)— Population, 1920, 
23,000. Located in the pine timber region 
on Arkansas and Texas state line; thirty miles 
from Louisiana and Oklahoma lines in Texas. 
Eight lines of railroad. An extensive trade 
center. Cotton seed oil mills; cotton com- 
presses; saw and planing mills; machine, boiler 
and car shops; potteries; ice, window glass, 
casket and furniture factories and corrugated 
iron culvert works. Annual income from the 
various industries, $40,000,000. 



FOUR STATES PRESS— Every morning, in- 
cluding SUNDAY. Democratic. Established 
1875. Four States Press Co., publishers. _ Sub- 
scription, $6.50. Sworn average circulation for 
six months prior to April, 1920, daily, 6,271* 
net paid; Sunday, 6,522* net paid. Daily, 
8 pages; Sunday, 20* pages; either edition, 7 
columns; length of columns, 22 in.; width, 
2K in- Can use matrices. 

Advertising rates, 420 an inch. Composi- 
tion 6 cts. an inch additional. Position, 20% 
additional. Readers, 10 cts. a count line. 
Classified, 1 ct. per word. 

See advertisement on page 374. 




10 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



CALIFORNIA 



ATASCADERO — Population 2,000. 220 miles 
north of Los Angeles on So. Pacific Coast 
line. Principal industry, orchards. 



ILLUSTRATED REVIEW— Monthly (1st 
month preceeding.) Literary. Established 

1916= Woman's National Pub. Co., publishers. 
Subscription, 50(*. Sworn detailed average cir- 
culation for six months ending March, 1920, 
230,420* net paid. 20 pages, 4 columns; length, 
12,^8 in.; width, 2J^ in. Cannot use matrices. 
Forms close 12th, second month preceding. 

Advertising rates, $1.50 a line. 



BAKERSFIELD — Population, 1920 estimate, 
25,000. Located 100 miles north of Los 
Angeles. On main lines Southern Pacific and 
Atchison, Topeka & Santa Fe Railroad Sys- 
tems. Kern County, of which Bakersfield 
is the County Seat, has an estimated popula- 
tion of 80,000, and is noted for its extensive 
oil production, having the greatest and richest 
oil fields in the United States, with an annual 
yield of 370,000,000; also well known for 
extensive orange groves, deciduous fruits, agri- 
cultural products of all kinds, cattle raising 
and mining. Other industries are railroad 
shops, iron works, and flour mills. Bank 
clearings during 1919, $49,623,271.90. 



CALIFORNIAN^ — Every evening except Sun- 
day. Democratic. Established 1866. Alfred 
Harrell, editor and publisher. Subscription, $5 
Sworn detailed average circulation for six months, 
ending March, 1920, 6,415 net paid. _ 12 pages, 
7 columns; length of columns, 20}^ in.; width, 
2}4 in. Can use matrices. 

.advertising rates, agate, 4f!, flat, a line; 
full position, 4}^c. Readers, 20f!; local notices, 
lOf. Classified, per word, 2f. 



ECHO — Every morning except Monday, in- 
cluding SUNDAY. Republican. Established 
1886. Echo Publishing Co., Inc., publishers. 
Subscription, daily. So; Sunday, $3. Sworn 
average circulation for six months prior to April 
1, 1920, 5,091*. Daily, 8 to 20 pages; Sunday, 
16 to 34 pages; 8 columns; length, 21 in.; width, 
2 in. Can use mats. 

Advertising rates, agate, Zyip, flat, a line. 
Readers, lOf! a line; (8 pt.) Sji per word. Classi- 
fied, 2jf per word. 



BERKELEY— Population, 68,000. On San 

Francisco Bay opposite San Francisco, 4 rail- 
roads. Manufactures linseed oil, cocoanut oil, 
motors for aeroplanes, railway coaches, pumps, 
hygienic crackers, carbonic gas, fuses, starch, 
shoes, wire nails, player pianos, organs, ink, 
furniture. Has large soap works; also sash, 
door and planing mills. Sunlit fruit packing 
house, with an output exceeding $2,000,000.00 
annually and extensive iron works and machine 
shops. Seat of University of California and 
State Institute for the Deaf and Blind. Ber- 
keley Bible Seminary and five other religious 
academies. California School of Arts and 
Crafts. Annual v.tIuc of manufactured pro- 
ducts, $40,000,000. Seven banks with total 
resources of $25,000,000 and deposits, $23,000,- 
000. 



GAZETTE — -Every evening except Sunday. 
Republican. Established 1877. Berkeley 

Gazette Publishing Co., publishers. Subscrip- 
tion, $6. Sworn average circulation for six 
months prior to April, 1920, 6,778* net paid. 
8 to 16 pages, 7 columns; length, 21 in.; width, 
2 )4 in. Can use mats. 

Advertising rates, 60 )S an inch; 250 in., 54 <; 
500 in., 48;;; 1,000 in., 42f!. Position, 25% 
extra. Readers, 15)i a line. Classified, 20 words 
or less, 30(5. 



EUREKA — Population, 13,212. On Humboldt 
Bay and Northwestern Pacific Railway, with 
steamer lines to San Francisco and Portland, 
Ore. Chief port of Redwood forest region, 
extensive shipments of lumber being made 
to San Francisco, Hawaii, Australia and else- 
where. Extensive dairying, farming, stock 
raising and fruit growing throughout the 
surrounding territory, also placer gold mining. 
Annual income from the various industries 
$15,000,000. 



HUMBOLDT STANDARD— Every evening 
except Sunday. Republican. Established 

1872. Standard Publishing Co., publishers. 

Subscription, $7.50. Sworn average circulation 
for six months, prior to April, 1920, 4,872* 
net paid. 6 to 16 pages, 7 columns; length, 
21 in.; width, 2)4, in. Can use mats. 

Advertising rates, 56 cts. an inch; 50 in. 
on yearly contract, 35c; 100 in. 28c. Readers, 
15 cts. a line. Classified let. per word. 



HUMBOLDT TIMES— Every morning in- 
cluding SUNDAY. Republican. Established 
1852. Times Publishing Co., publishers. 

Subscription, $6. Sworn detailed average cir- 
culation for six months ending March, 1920, daily, 
4,593* net paid; Sunday, 4,849* net paid. S 
pages daily, 16 pages Sunday, 7 columns; length, 
20 in.; width, 2)4 in. Can use mats. 

Advertising rates, agate, i^ a. line: 2,800 lines, 
3p. Position, 10 to 25% extra. Readers, 15e 
a line. Classified, 1(5 word. 



FRESNO — Population, 44,660. Two transcon- 
tinental railroads with four branch lines. Fruit 
canning and packing, box making, flour mills, 
creameries. Center of California's Raisin and 
Peach district. Value of farm and manufac- 
tured products in 1919 — $200,000,000. 



HERALD — -Evening except Sunday. Ind.- 
Republican. Established 1895. Fresno Pub. 
Co., publishers. Subscription, $4.80. Sworn 
average circulation for six months prior to April, 
1920, 8,790* net paid. 10 to 16 pages, 7 columns; 
length, 20 in.; width, 2J^ in. Can use matrices. 

Advertising rates, agate, 4i/2(!, flat, a line. 
Position, 10 and 25% extra. Readers, 10^ 
a line; subsequent insertions, 5j!. Classified, 1^ 
per word. 



REPUBLICAN — Every morning including 
SUNDAY'. Progressive. Established 1888. 
The Fresno Republican Publishing Co., pub- 
lishers. Subscription, $7.20. Sworn average 
circulation for six months prior to April, 1920, 
30,631* net paid. 8 to 42 pages, 7 columns; 
length, 21 2/7 in.; width, 2 J^ in. Can use matrices. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



11 



CALIFORNIA 



Advertising rates, agate, lOji, flat, a line. 
Position, 15 and 25% extra. Classified, 132? 
per word. Readers, 50 p a line. 



LONG BEACH — Population, 55,593. Located 
22 miles South of Los Angeles on Southern 
Pacific and San Pedro, Los Angeles and Salt 
Lake Railroads. Also Pacific Electric inter- 
urban line. A noted health and pleasure 
re.sort. Principal industries area $5,000,000 
shipbuilding plant; woolen mill; eight fi.sh and 
vegetable canneries, also drilling machine, 
fertilizer plants, garment, toy, bead and dress 
goods and manufacturing concerns. Bank 
clearings during 1919, $86,765,729.70. 



PRESS — Every evening except Sunday. In- 
dependent. Established 1888. Long Beach 
Press Pub. Co., publishers. Subscription, $7. 
Sworn detailed average circulation for si.x months 
ending March, 1920, 8,039* net paid. 16 to 24 
pages. 8 columns; length, 20 in.; width, 2}yg in. 
Can use matrices. 

Advertising rates, 4i, flat, a line. Posi- 

tion, 10 or 25% extra. Readers, 15ff a line. 
Classified, Ij! per word. 



TELEGRAM — Every evening except Sunday. 
Republican. Established 1904. Long Beach 
Daily Telegram Co., (Inc.), publishers. Sub- 
scription, $5.00. Sworn average circulation for 
six months prior to April, 1920, 8,408*. 16 to 
24 pages, 8 columns; length, 22 in.; width, 2}^ 
in. Can use mats. 

Advertising rates, agate, 4i, flat, a line. Posi- 
tion, 10 or 25% extra. Readers, 15si a line. 
Classified, 1^ per word. 



LOS ANGELES— Population, 576,673. Equable 
climate. Steamers to all Pacific Coast Ports, 
including Mexico, Central and South America, 
Hawaii and Europe. Six transcontinental 

railroad lines. Commercial metropolis of the 
Southwest; has $24,-500,000 acqueduct and 
deep water harbor and docks, in excellent 
fruit growing country with large orange groves 
and vineyards; exports fruits, wine and petro- 
leum; gold in vicinity. Favorite all-year- 
around resort. 1,202 miles improved boule- 
vards. Seat of Liniversity of Southern Cali- 
fornia. Exports 1919, $10,496,172. Building 
permits 1919, valuation, $28,253,619. Value of 
manufactured products, for 1919, $618,000,000. 
Bank clearings during 1919, $2,339,401,197. 



CALIFORNIA 



CALIFORNIA CITROGRAPH — Monthly 
(20th preceding). Subtropical Agriculture. Es- 
tablished 1915. California Citrograph Pub. Co., 
publishers. Subscription, $1. Guaranteed aver- 
age circulation for 1921, 12,000 net paid. 28 to 
40 pages, 4 columns; length, 12 in.; width, 2 J/g 
in. Cannot u.se matrices. Forms close 10th. 

Advertising rates, agate, 2oi a line; 1,000 lines 
on yearlv contract, 23^; 2,000 lines, 22i; 4,000 
lines, 21 p; 8,000 lines, 20f Position, 20 to 50%. 



CALIFORNIA CULTIVATOR — Weekly 
(Sat.). Agricultural. Established 1889. Cul- 
tivator Pub. Co., publishers. Subscription, 
$1. Claimed average circulation for year 1921, 
40,000. 24 to 40 pages, 4 columns; length, 13}^ 
in.; width, 2% in. 

Advertising rates, agate, 30 ji a line, flat. 
Classified, 3}4i per word. 



CALIFORNIA FORD OWNER— Monthly 
(1st). Motor-Trade. Automobile Pub. Co., 
publishers. Subscription, $1.. 50. Sworn detailed 
average circulation for six months ending April, 
1920, 52,000. 40 pages, 2 columns; length, 8 
in.; width, 2j4'in. Can use matrices. Forms 
close, 20th. Office 927 S. Hill St. 

I'ii $65; 



^5; 



$18.50; six time contract, $112.50, 



.$60, $30 or $16.50; twelve times, $100, $55, 
$27.50 or $15. Classified lOf, 9?! or 8i per word. 

EXAMINER— Every morning, including SUN- 
DAY. Independent. Established 1903. W. 
R. Hearst, propietor. Subscription, $8. Sworn 
average circulation for six months orior to April 
1920, daily, 92,826 net paid; Sunday, 179,056 
net paid. Daily 22 to 36 pages; Sunday, 90 
to 120 pages, 8 columns; length, 20 in.; width, 
2i'6 in. Can use matrices.' 

Advertising rates, daily, 20fi, flat a line; 
Sunday, 35e; Aledical, 25 or 40 cts. Posi- 
tion, 331/^ or 50% extra; pages 2 and 3 of News 
Section, 331^% extra. Classified, daily, 20^; 
Sunday, 30p a line. Readers, daily, 50f! a line; 
Sunday, 90 e. 



EXPRESS — Every evening except Sunday. 
Independent. Estabhshed 1871. F. W. Kellogg, 
publisher. Subscription, $5.40. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 53,902* net paid. 16 to 24 pages, 
8 columns; length, 20 in.; width, 2 1/12 in. Can 
use matrices. 

Advertising rates, agate, loji, flat, a line; 
Automobiles, Acce.ssories and tires, 16{S. Posi- 
tion 25% extra. Classified, 15p a line. Reading 
notices, 50c a line; telegraphic, $2, a line. 



GRIZZLY B£AR— Monthly. Historical and 
Fraternal. Established 1907. Grizzly Bear 
Publishing Co., (Inc.), publishers. Subscrip- 
tion, $1. Claimed average circulation for year, 
1920, 7,600 net paid. 32 pages, 3 columns; 
width of columns, 2'J's in. Forms close 20th. 

Advertising rates, $1.50 an inch. Classified, 
1 ct. per word. 



HERALD- — Every evening except Sunday. 
Independent. Established 1911. Evening 

Herald Pub. Co., publishers. Subscription, 
$8.40. Sworn average circulation for six months 
prior to April, 1920, 134,686 net paid. 20 to 
36 pages, 8 columns; length, 20 in.; width, 2 1/12 
in. Can use mats. 

Advertising rates, agate, 35^ a line; or 2,500 
lines, 27^; 156 times or 5,000 lines, 24ji. Posi- 
tion, 15 or 33)^% extra. Readers, 75ji a line; 
telegraphic, $1. Classified, 20ji a line; personal 
and medical, 25 (i. * 

See advertisement on page 316. 



HERALDO DE MEXICO— Every morning 
except MONDAY. Spanish-Independent. Es- 
tablished 1915. Caesar F. Marburg & Co., 
publishers. Sworn average circulation for six 
months ending June, 1920, 6,000*. 8 pages, 
7 columns; length, 19^ in.; width, 2 3^ in. 
Cannot use mats. Office, 342 N. Main St. 

Advertising rates, 60 j! an inch; subsequent 
insertions, 50i. Classified, 1 J^fi per word. 

Soanish Readers, lop a line; subsequent inser- 
tions, lOp. 



L. A. JAPANESE DAILY NEWS— Every 
morning, except Monday, including SUNDAY. 



12 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



CALIFORNIA 



Japanese-Independent. Established 1904. H. 
T. Komai, publisher. Subscription, $10. Sworn 
average circulation for six months prior to 
April, 1919, 5,875* net paid. 8 pages, 9 col- 
umns; length, 15 5^1 in.; width, 2 J-'g in. Can 
not use matrices. Office, 104 So. Los Angeles St. 
Advertising rates, agate, 750 an inch; 6 times 
on contract, 40;;; 12 times, 35(i; 18 times, 32f; 
26 times. 30^; 52 times, 27?!; 156 times, 25f!; 312 
times, 20fi. Position, 10% extra. Classified, 
50(i an inch. Readers, $1 an inch; page 3, S2. 



MINING AND OIL BULLETIN— Monthly. 
(1st.) Mines and Oil. Established 1914. 
Chamber of Mines and Oil, publishers. Sub- 
scription, S2.50 Detailed average circulation 
for year 1919-20, 5,345*. 68 pages, 2 columns; 
length, 8^i in.; width, o^i in. Can not use mats. 
Forms close 25th. Office. 224 So. Spring St. 

Advertising rates, full page, 860; }4, S36; H. 
$27; M. $21; Jl, $15; six months' contract, $55, 
$32, $24, $19 or $14; one year, $50, $28, $21, 
$17 or $13. Front cover, $100; back cover, $85; 
other preferred positions, 10 % extra. Profession- 
al cards, $4, per issue. Classified, 1 inch, $4. 



MOTOR WEST— Semi-Monthly. (1st and 
15th.) Established 1906. Motor West Pub. 
Co., Inc., publisher. Subscription, $2. Claimed 
average circulation for year 1919, 10,555. 62 
pages, 2 columns; length, 10 in.; width, S}4 in. 

Advertising rates, full page, $100; }4, $60; 
a, $37.50; H, $20; twelve times, $90, $54, 
$30, $17.50; twenty-four times, $80, $48, $27.50, 
$15. 

See advertisement on page 398. 



CALIFORNIA 



ORCHARD AND FARM— Monthly (1st). 
Agricultural. Established 1888. Country 

Life Pub. Co., publishers. Subscription, $1. 
Guaranteed average circulation for year 1920, 
50,000. 36 to 72 pages, 4 columns; length, 
12 M in.; width, 2}4 in. Forms close 10th to 
21st advance. Office, Examiner. 

Advertising rates, agate, 42 0, flat, a line. 
Readers, (leaded agate), 84J! a line. Classified, 
6^ per word flat. 



PACIFIC COAST LIVESTOCK BREEDER 
— Monthly (1st). Live Stock and Agricultural. 
Established 192(). Pacific Coast Livestock Breed- 
er Co., publisher. Subscription, $1. Circula- 
tion — not given by publisher. 16 pages, 3 col- 
umns; length, 10 in.; width, 2K in. Cannot 
u.se matrices. Forms close 25th. Office, 560 
So. Main St. 

Advertising rates, agate, 12 f5, flat, a line. 



PACIFIC COAST PACKER— See Kansas 
City, Mo., Packer. 



PACIFIC POULTRY CRAFT — Monthly 
(1st). Poultry and Pet Stock. Established 
1895. Dr. G. Irwin Royce, publisher. Subscrip- 
tion, 50 fi. Circulation — not given by publisher. 
32 to 48 pages, 3 columns; length, 10 in.; width, 
214 in. Forms close 20th. Office, 423 Kerch- 
noff Bldg. 



RECORD — Every evening except Sunday. 
Independent. Established 1895. Record Pub- 
lishing Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 44,027 net paid. 16 to 
32 pages, 8 columns; length of columns, 20 in.; 
width, 2 in. Can use mats. 



Advertising rates, agate, 9?!: in full position, 
11J^0, flat, a line. Classified, l}4f per word. 
Readers, 36^ a line. 



RURAL WORLD— Semi-Monthly (15th and 
30th). Agricultural. Established 1900. Rural 
World Pub. Co., publishers. Subscription, $1. 
Sworn detailed average circulation for six months 
ending June 30, 1920, 50,738* net paid. 24 to 32 
pages, 4 columns; length, 15 in.; width, 2i4 in. 
Can use mats. Forms close 5th and 20th. 

Advertising rates, 40 jf, flat, a line. Classified, 
4ff per word. 



TIMES — Every morning including SUNDAY. 
Ind. -Republican. Established 1881. Times- 
Mirror Co., publishers. Subscription, $12.60. 
Sworn detailed average circulation for six months 
ending March, 1920, daily 90,819 net paid; 
Sunday, 127,544 net paid. Daily, 20 to 34 
pages; Sunday, 148 to 190 pages, 8 columns; 
length, 21 }4 in.; width, 2 1/16 in. Can use 
matrices. Office, First and Broadway. 

Advertising rates, agate, daily, 27 p a line; 
Sunday, 40?:; 2,000 lines, 20 or 26?; 5,000 lines, 
19 or 25fi; 7,000 lines, 18 or 24(5 a line; mail- 
order schools, colleges and hotels, daily 20(i; 
Sunday, 260 a line. Illustrated Weekly and 
Farm & Tractor Sections, (Sunday edition, 4 
cols. 15 in., by 214 in.), 400 a line; 2,000 lines, 
350; 5,000 lines, 32p; 7,000 lines, 30?. ROTO- 
GRAVURE section, (Sunday edition only — 7 
cols, length, 21 in.), 100% extra. Position, 
15 and 33}i% extra. Readers, daily or Sunday, 
40? a line; leaded, 500; pure reading, 750. Classi- 
fied, daily, 150 a line; Sunday, 25p. 



TOURING TOPICS— Monthly (1st). Mo- 
toring. Established 1909. Automobile Club 
Of Southern California, publishers. Subscrip- 
tion, $1. Sworn average circulation for six 
months ending July, 1920, 36,837* net paid. 
58 pages, 3 columns; length, 10 inches; width, 
14 and 21 ems. Cannot use matrices. Forms 
close 28th. Office, 1344 So. Figueroa St. 

Advertising rates, full page, $162.50; H. $92.25; 
H, $52.00; Vs, $32.30; 1/16, $19.50; six months, 
$143.00, .$79.65, $44.75, $25.25, $14.30; Twelve 
months, $130.00, $73.25, $40.65, $22.75, $13.00; 
Back cover, 50%; inside front cover page, 25%; 
next to reading 15%, extra. 



UNION NOUVELLE— Weekly (Saturday). 
French and English. Independent. Estab- 
lished 1879. Union Nouvelle Pub. Co., pub- 
lishers. Subscription, $3. Claimed average 
circulation for year 1919, 5,000. 8 pages, 
7 columns; length, 21 J^ in.; width, 2% in. Can 
use matrices. Office, 140 N. Spring St. 

Advertising rates, $1 an inch; 50 in., on con- 
tract, 700; 100 in., 600; 250 in., 450; 500 in., 
400. Classified, 10 per word. 



OAKLAND — Population, 216,361. On contin- 
ental side of San Francisco Bay and con- 
nected with it by four ferry systems. Ter- 
minus of five overland railroads — Southern 
Pacific (3 divisions, Ogden, New Orleans and 
Shasta routes). Western Pacific, Santa Fe, 
Union Pacific and Rock Island; ocean and 
river steamship lines; also served by two 
Interurban Electric Lines. Automobile routes 
— "Lincoln Highway," "State Highway," 
"Foothill Boulevard," "Tunnel Road" and 
"Skyline Boulevard." Leading shipbuild- 

ing center of Pacific Coast, four yards employ- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



13 



CALIFORNIA 



ing 30,000 men. Manufactures include gas 
engines; automobiles; cotton goods; clothing; 
shoes; food products; building materials; dies 
and chemicals; breweries and wineries; 
paper products; asbestos packing; petroleum 
products; furniture, including rattan; caskets; 
graphite; ice; leather goods; player pianos; 
refrigerators; creameries supplies; tanneries; 
grain elevators; canned and dried fruits and 
vegetables. Seat of Mills College, leading girl's 
school of Pacific Coast; Oakland College of 
Medicine and Surgery, Pacific Theological 
Seminary. Bank Clearings during 1919, 

$459,583,335.14. 



ENQUIRER — Every evening except Sun- 
day. Independent Republican. Established 
1878. Enquirer Publishing Co., publishers. 
Subscription, $4.80. Sworn average circulation 
for six months prior to April, 1920, 2.5,1.52 net 
paid. 10 to 24 pages, 8 columns; length of 
columns, 21 in.; width, 2 1/12 in. Can use 
matrices. Office, 16th and San Pablo Sts. 

Advertising rates, Sp a line; in position, 
9 cts. ; amusement page, automobiles, hotels, 
resorls, transportation or financial, 10 cts. a 
line. Readers, minion, 35 cts. a line; nonpareil, 
25 cts.; italic, $1. Classified, 1 ct. per word. 



OBSERVER— Weekly (Sat.). Republican. 
Established 1908. Observer Pub. Co., (Inc.), 
publishers. Subscription, $4. Claimed aver- 
age circulation for 1919, 21,460. 16 pages, 3 col- 
umns; length, 10 in.; width, 2)/^ in. Can use 
matrices. Office, 470 13th St. 

Advertising rates, $2 an inch, with discounts 
of 5, 10 or 20% on 3, 6 or 12 months' contracts. 

See advertisement on page 364. 



TRIBUNE — Every evening except Sunday; 
SUNDAY morning. Independent Republican. 
Established 1874. Tribune Pub. Co., publishers. 
Subscription, $7.00. A. B. C. circulation report 
for year 1919 — daily 49,108; Sunday, 48,633 
net paid. Daily, 16 to 32 pages. Sunday, 60 
to 84 pages. Eight columns; depth, 294 lines, 
width 12 J^ ems. Can use matrices. 

_Advertising rates, 15ji a line, flat. Mail order, 
15(5, flat, a line; Automobile and accessory, 
18ji, Position — V2\i%oi 2b% extra. Readers, 
nonpareil, 75(5 a line; 100 lines, 50 >i; 500 lines, 
40j;. Classified, 15^ a line, flat. 



PASADENA— Population, 45,334. 4 railroads. 
In the center of rich fruit growing district, 
more especially in oranges and lemons; vege- 
table and fruit packing, canning and shipping 
point. Noted summer and winter resort, with 
many fine hotels and is one of the finest resi- 
dence cities in America. Has one automobile 
for every five persons in the City. Seat of 
California Institute of Technology. Bank 
clearings during 1919, $75,300,686"09. 



STAR-NEWS — Every evening except Sun- 
day. Republican. Established 1886. Pasa- 
dena Star-News Pub. Co., publishers. Sub- 
scription, $7.50. Sworn average circulation for 
six months prior to April, 1920, 11,038 net paid. 
14 to 36 pages; 8 columns; length, 21 in.; width, 
2 1/12 in. Can use mats. 



CALIFORNIA 



Advertising rates, agate, 5 3^(5 a line, flat. 
Position, 25% extra. Readers, 25^ a line. 
Classified, 7i^fS a line. 



RIVERSIDE— "The City That's Different." 
Population, 18,297. County seat of River- 
side County. Is served by Southern Pacific, 
Atchison, Topeka and Santa Fe; Los Angeles 
and Salt Lake railways; also Pacific Electric 
lines to all nearby cities. Center of greatest 
orange growing district in the world; lemons, 
figs, grapes, other fruits, alfalfa and grain 
also produced in abundance; largest cement 
plant west of the Mississippi River. 

PRESS — -Every evening except Sunday. 
Republican. Established 1885. Press Print- 
ing Co., publishers. Subscription, $6. Sworn 
detailed average circulation for six months 
ending March, 1920, 4,826 net paid. 8 to 16 
pages, 7 columns; length, 21 in.; width, 2J^ in. 
Can use matrices. 

Advertising rates, 35 (i an inch. Position, 
25% extra. Readers, 10(5 a line; business locals, 
5f5. Classified, 1 ct. per word. 



SACRAMENTO — Population, 65,857. State 

Capitol. On Sacramento River and 2 trans- 
continental railroads. Four interurban trac- 
tion lines, four competing river lines. Distri- 
buting center for agricultural valley and min- 
ing district, and shipping point of green and 
dried fruits, hops, nuts, vegetables and citrus 
fruits. Manufactures include tractors, motor 
trucks, brooms, bricks, tile, pottery, lumber, 
harness, saddlery, carriages, automobiles; aero- 
planes and flour; also has five fruit canneries; 
and two rice mills; bean cleaning plants; 
rivet and pipe works, car and machine shops 
of the Southern Pacific R. R., employing 
3,000 hands and Western Pacific R. R. Co., 
employing 1,000. Mather Field, permanent— 
U. S. Training station for aviators, located 
here. Sutter's Fort and Crocker Art Gallery 
located here. Annual income from the various 
industries, $40,000,000 (estimated). Bank 
clearings during 1919, $270,562,450.70. 



BEE — Every evening except Sunday. Inde- 
pendent. Also SATURDAY BEE. Agricul- 
tural. Established 1857. James McClatchy 
Co., publishers. Subscription, daily, $7.20; 
Saturday, $2. Sworn detailed average circula- 
tion for six months ending March, 1920, daily, 
35,679* net paid; Saturday, 37,230* net paid. 
Daily, 14 to 24 pages; Saturday, 30 to 42 pages; 
daily or Saturday, 8 columns; length of columns, 
21 J^ in.; w'idth, 2 1/12 in. Can use matrices. 

Advertising rates, agate, daily or Saturday, 
8?5 a line; next reading, 8J^(i; full position, 9^. 
Classified, 134?^ per word. Readers, 40ff a line. 



STAR — Every evening except Sunday. In- 
dependent. Established 1904. Sacramento Star 
Co., publishers. Subscription, $6.00. Sworn 
average circulation for six months prior to April, 
1920, 6,543 net paid. 8 to 16 pages, 8 columns; 
length. 20 in ; width, 2 in. Can use mats 

Advertising rates, agate, 3}ii, flat, a line; in 
full position, 4J4f5- Readers, 12^ a line. Classi- 
fied, li per word. 



UNION — Every morning including SUNDAY. 
Independent. Established 1851. Union Co., 
publishers. Subscription, $7.80. Sworn average 
circulation for six months prior to April, 1920, 



14 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



CALIFORNIA 



daily and Sunday, 8,002 net paid. 16 to 40 
pages, 7 columns; length, 20 in.; width, 25*5 in. 
Can use matrices. 

Advertising rates, agate, daily, 5^ a line, 
flat; Sunday, 6ji. Position, 15% and 25% extra. 
Classified, IjS per word. Readers, 25fS a line. 

SAN DIEGO— Population, 7-4,860. On San 
Diego Bay. Fine harbor, ocean steamer lines, 
takes care of vast Coast and Oriental shipping 
interests, exports, lumber, olives, olive oil, 
dried fruits, cotton, oranges, lemons, raisins, 
hides, wool and honey. Over 20,000 soldiers 
and sailors in or adjacent to city. Bank clear- 
ings during year 1919, $114,590,076. Annual 
value of manufactured products, including 
dried and canned fruits, $50,000,000.00. 



SUN — Every evening except Sunday. In- 
dependent. Established 1881. San Diego 
Sun Co., publishers. Subscription, $5.50. Sworn 
average circulation for six months prior to April, 
1920, 16,425* net paid. 12 to 24 pages, 8 col- 
umns; length of columns, 20 in.; width, 2 in. 
Can use mats. 

Advertising rates, agate, 4ff a line; in position, 
5^. Classified, Ic per word. Notices, following 
pure reading, lop a line. 

TRIBUNE — Evening edition of Union, which 
see. 



UNION— Every morning including SUNDAY 
and TRIBUNE every evening except Sunday. 
Republican. Established 1868. San Diego 
Union Co., publishers. Subscription. Union, 
$12; Tribune, $5.50. Sworn detailed average 
circulation for six months prior to April, 1920, 
morning and evening combined, 30,011* net 
paid. Sunday, 24,073* net paid. Union, 14 
to 70 pages; Tribune, 12 to 24 pages; Union and 
Tribune, 8 columns; length of columns, 21 in.; 
width, 2^ in. Can use matrices. 

Advertising rates, agate, combined morning 
and evening (Sunday not included). lOf! a 
line; 52 insertions or 1,000 lines, 9fi; 156 in- 
sertions or 5,000 lines, S^. Classified, lOfS a line. 
Sunday, display, 9fi a line; 1,000 lines, S(; 
5,000 lines, 7^. Clas.sified, 9;! a line. Special 
position in either edition, 15 or 25% extra. 

SAN FRANCISCO— Population, 508,410. On 
San Francisco Bay, So. Pac, Santa Fe and 
Western Pacific Railroads. Commercial 

metropolis of the Pacific Coast. Ocean steam- 
ers to Alaska, Panama, South America, Philip- 
pine Islands, Australia, Asia, Mexico, Hawaii 
and Europe; very large domestic and foreign 
commerce with important fishery and oil in- 
terests; the largest manufactures include sugar, 
boots and shoes, flour, cigars, canned fruit 
and clothing; also wire cable works, sash 
door and blind works, foundry and machine 
shops and large ship-building works; U. S. 
Mint and U. S. Regional Bank located here, 
together with many institutions and attrac- 
tive buildings. Annual value of manufactured 
products, (estimated), $198,300,000. Bank 
clearings for year 1919, $7,286,339,430. 



ARGONAUT— Weekly (Saturday). Ind.- 

Republican. Established 1877. Argonaut Pub. 
Co., publishers Subscription, $5. Claimed 

average circulation for six months ending .lune 
1920, 15,350 net 10 pages, 4 columns; length, 
14 in.; width, 2% in. 



CALIFORNIA 



Advertising rates, agate, $2 an inch; 250 in.t 
$1.75. Position, 10% extra. Readers, oOfi a 
line. 

See advertisement on page 406. 



BULLETIN — Every evening except Sunday. 
Republican. Established 1855. R. A. Crot ti- 
ers, proprietor. Subscription, $6. Sworn de- 
tailed average circulation, for six months ending 
March, 1920, 80,076* net paid. 20 to 28 pages, 
8 columns; length, 20 in.; width, 2 rg in. Can 
use matrices. 

Advertising rates, agate, 26{! a line; 52 times, 
or 2,500 lines, 23fi; 156 times, or 5,000 lines, 20fi. 
Position, 15%, or 25% extra. Mail Order or 
Automobile, 20fi. Readers, (Bold face headline 
counts double), nonpareil, $1; agate, 75fi a line. 
Classified, 20i a line. 



CALIFORNIA CHRISTIAN ADVOCATE— 

Weekly (Thursday). Methodist. Established 
1851. The Methodist Book Concern, publishers. 
Subscription, $1.50. Detailed average circula- 
tion for six months ending March, 1920, 6,500 
net. 24 pages, 3 columns; length, 11 ?4 in.; width, 
2 5^ in. Forms close two weeks in advance. 

Advertising rates, agate, 10 cts. a line. 
Readers, 20 cts. a line. Position, 20% extra. 
See Chicago N. W. Christian Advocate for com- 
bination rate of Methodist weeklies. 



CALL-POST — Every evening except Sunday. 
Republican. Established 1856. The^ Call 
Pub. Co., publishers. Subscription, $6. Sworn 
detailed average circulation for six months ending 
Oct.,, 1920, 98,054* net paid. 16 to 32 pages, 8 
columns; length, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 26 (i a line; 1,000 
lines, 25c; 2, .500 lines, 24?'; 4,000 lines, 22 f!; 
5,000 lines, 20i. Mail Order or Automobile, 
20 i flat. Position, 25% extra. Readers, $1 
a nonpareil line; agate, 75s5. Classified, 20fi 
a line. 

See advertisement on page 316. 



CHRONICLE — Every morning including 
SUNDAY. Independent. Established 1865. 
M. H. de Young, proprietor. Subscription, 
$10.80. Sworn average circulation for twelve 
months prior to Sept. .30, 1919, daily, 93,191 
net paid; Sunday, 133,172 net paid. Daily, 24 
pages; Sunday, 84 pages; 8 columns; length, 
21 }4 ill-; width, 2 in. Can use matrices. 

Advertising rates, agate, daily, 270 a line; 
Sunday, 31? a line; 1,500 lines, on yearlv con- 
tract, "20 or 300; .5,000 lines, 25 or 29 0; 10,000 
lines, 24 or 280. Position, 3 and 50 a line extra. 
Financial page, daily, 300 a line; Sunday, 350. 
Classified, daily or Sunday, 17}2f^ a line first 
insertion; 100 each subsequent consecutive in- 
sertion; situations wanted, 100. Readers, daily, 
750; Sunday, $1.00 a line (heading counts 2 
lines); nonpareil, daily, $l.flO; Sunday, $1.25 
a line; first page, $3 daily and $4.00 Sunday. 



EXAMINER — Every morning, including 
SUNDAY. Independent. Established 1865. 
Examiner Printing Co., publishers. Subscrip- 
tion, $10. Sworn detailed average circulation 
for six months ending March, 1920, daily, 134,369* 
net paid; Sunday, 257,471* net paid. Daily, 
18 to 28 pages; Sunday, 90 to 106 pages, 8 col- 
umns; length, 20 in.; width, 2 1/12 in. Can 
use matrices. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



15 



CALIFORNIA 



Advertising rates, daily, agate 30 ji; Sunday, 
55(! a line. Position, 10 and 20fi a line extra. 
Automobiles, daily, 2ii a, line; Sunday, 35 j* flat. 
Classified, with the exception of a few special 
classifications, 18«i a line daily, 28f; Sunday. 
Readers, agate, 75 p a line; daily, $1. Sunday, 
nonpareil, $1 a line daily or $1.50 a line Sunday; 
first page, $3 or $4. 

ITALIA — Every morning, including SUN- 
DAY. Italian-Independent. Established 1886. 
L'ltalia Press Co., publishers. Subscription, 
$7. Sworn average circulation for six months 
prior to April, 1920, 17,050 net paid. 8 pages, 
7 columns; length, 20 in.; width, 23<t in. Can 
use matrices. 

Advertising rates, $2 an inch; 100 in., .S1.9G; 
200 in., $1.82; 300 in., $1.68; 500 in., $1.54; 1,000 
in., $1.40. Readers, 35p a line. Classified, 15^5 
a line. Translations free. 



JADRAN — Weekly (Thurs.). Jugoslav-Ind. 
Established 1908. The Adriatic Pub. Co. (Inc.), 
publishers. Subscription, $2.50. Claimed aver- 
age circulation for six months ending March, 
1920, 7,600. 8 pages, 7 columns; length, 19 1^2 
in.; width, 2 J^g in. Cannot use matrices. Office, 
110 Columbus Avenue. 

Advertising rates, 85? an inch; 100 in. within 
three months, 75f!; 200 in. within 12 months, 
65p; 500 or more in., 50p. Reading news, ad. 
(8 pt. type), 20fi a line; two insertions, 15ff; 
three or mf r" insertions, 12ji a line. 

See advertisement on page 405. 



JAPANESE AMERICAN— Every morning 
including SUNDAY. Japanese. Non-political. 
Established 1894. K. AbLko, publisher. Sub- 
scription, $12. Sworn average circulation for 
six months prior to April, 1920, 13,427* net paid. 
8 pages, 10 columns; length, 16 34 in.; width, 
2 in. 

Advertising rates, $1 an inch; 75(f for second 
insertion; each following insertion, 50{i. 



LEADER— Weekly (Sat.). Irish-Catholic. 

Established 1901. Aldus Press Co., publishers. 
Subscription, $3. Claimed average circulation 
for year 1920, 30,000. 8 pages, 7 columns; 
length, 20^8 in.; width, 2}4 in. 

Advertising rates, $1 an inch; 250 in., 80i; 
500 in., 70?;; 1,000 in., 60f!. Position, 10% 
and 25% extra. 



MOTOR L.4ND— Monthly (1st). Motoring. 
Established 1917. California State Automobile 
Association, publishers. Subscription, $2. 

Sworn detailed average circulation for six 
months ending June 30, 1920, 18,958. 88 pages, 
2 columns; length, 10 in.; width, 3 Jo in. Can- 
not use matrices. Forms close 15th. Office 1628 
Van Ness Ave., San Francisco, California. 

Advertising rates, full page, $120; ^, $66.65; 
14, $40; Vs, $23.85; 1/16, $16.65 with discounts 
on 3, 6 or 12 time contract.5. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1903. The Daily 
News Co.. publishers. Subscription, $3.60. 

Sworn average circulation for six months prior 
to April, 1920, 50,694 net paid. 10 to 24 pages 



CALIFORNIA 



8 columns; length of columns, 20 in.; width, 2 
in. Can use mats. 

Advertising rates, agate, 13fi a line; in full 
position, 17p, flat, a line. Readers, 35p a line. 
Classified, 2p per word; lOji a line. 



NEWS LETTER— Weekly (Sat.). Literary. 
Established 1856. F. Marriott, publisher. Sub- 
scription, $2.50. Claimed average circulation 
for year 1919, 20,677 net paid. 28 pages, 2 
columns; length, 10 '2 in.; width, S% in. 

Advertising rates, agate, $5 an inch; full 
page, $100; Jj or }i page pro rata. Front cover, 
three colors, $150; two colors, $125; second or 
third cover, $100; back cover, $125. Discount, 
5 or 10%, on 6 or 12 month contracts. Readers, 
nonpareil, 50p a line; long primer, $1. 

See advertisement on page 318. 



NEW WORLD — Every morning, including 
SUNDAY. Japanese-Ind. Established 1894. 
New World (Inc.), publisher. Subscription, 
$11. Sworn average circulation for six months 
prior to April, 1920, 9,243* net paid. 10 pages, 
9 columns; length, 14 in., width, 2 in. Can use 
matrices. 

Advertising rates, $1 an inch; 2 days, $1.75; 
3 days, $2.25; one week, $4; one month, $8.50. 
Classified, 2 cts. a line. 



ORGANIZED LABOR— Weekly (Saturday). 
Labor. Established 1900. The Organized 
Labor Pub. Co. (Inc.), publishers. Subscription, 
$1.50. Claimed average circulation for vear 
1919, 20,400. 8 pages, 6 columns; length, 
19 K in.; width, 2}4 in. 

Advertising rates, $1.25 an inch. 



OUR NAVY— Monthly (1st). Naval. Es- 
tablished 1899. Our Navy Pub. Co., publishers. 
Subscription, $3. Sworn detailed average cir- 
culation for year ending June, 1920, 20,328* net 
paid. 64 to 132 pages, 3 columns; length, 10 in. ; 
width, 2^i in. Forms close 10th. Oflice, 320 
Market St. 

Advertising rates, 35 cts. a line. Discounts 
of 5, 7H or 10% on 1,000, 2,000 or 3,000 lines 
within one year. Classified, 50 cts. a line. 



OVERLAND MONTHLY'— Monthly (25th 
preceding). Literary. Established 1868. Over- 
land Publishing Co., publishers. Subscription, 
$1..50. Claimed average circulation for year 
1919, 10,000 net paid. 144 pages, 2 columns; 
length, 8 in.; width, 2 J^ in. Can use matrices. 
Forms close 10th. Office, 259 Minna St. 

Advertising rates, agate, 2ai a line; full page, 
$50; Vs, yi and J 2 pages, pro rata. Cover posi- 
tions — fourth, 3 process colors, $160; 3 process 
and black, $200; second or third, 3 process 
and black, $100. 



PACIFIC RURAL PRESS— Weekly (Sat.). 
Agricultural and Horticultural. Established 

1871. Frank Honeywell, publisher. Subscrip- 
tion, $1. Sworn detailed average circulation for 
six months ending June, 1920, 30,485 net paid. 
24 to 32 pages, 4 columns; length, 13 in.; width, 
2 14, in. Cannot use mats. 



-HROUGH Publicity you reach the land of real, 
though unseen, prospects. 



16 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



CALIFORNIA 



Advertising rates, agate, 27fi, flat, a line. 
Special position 20% extra. Classified, 4ji per 
word. 



SAN FRANCISCO BUSINESS — Weekly 
(Fri.). Commerce. Established 1920. Cham- 
of Commerce, publishers. Subscription, $2. 
Claimed average circulation for six months end- 
ing August. 1920, 6,000. 30 pages, 3 columns; 
length, 10 M in-; width, 2 3^ in. Cannot use 
matrices. Forms close Tuesday. Office, Mer- 
chants Exchange Bldg. 

Advertising rates, full page, $75; %, J-3 or J^ 
page, pro rata. Classified, $2.50 an inch. 

SERBIAN HERALD— Weekly (Sat.). Ser- 
bian-Independent. Established 1909. Serbian 
Educational Society "Luca", publishers. Sub- 
scription, $2. Claimed average circulation for 
year ending June, 1920, 10,265 net paid. 8 pages, 
7 columns; length, 21^^ in.; width, 2}4 in. Can 
use matrices. Office, 1034 Golden Gate Ave. 

Advertising rates, 75f! an inch; 100 in. on 3 
months' contract, 60?i; 500 in. on yearly con- 
tract, 40<!. Readers, 15ji a line; two insertions, 
12$!; three insertions, 9fi. 



SUNSET MAGAZINE— Monthly (15th month 
preceding). Literary. Established 1898. Sun- 
set Magazine (Inc.), publishers. Subscription, 
$2. .50. Sworn average circulation for six months 
ending Dec. 1919, 132,973, net paid. 112 pages, 
3 columns; length, 10 3/16 in.; width, 2U in. 
Forms close 10th, second month preceding. 

Advertising rates, agate, $1.50 aline; full page, 
$500; two columns. $350. Back cover, (four 
process colors), $1250; insida covers, (four pro- 
cess colors), $850. Classified, $1.50 a line. 

See advertisement on page 380. 



TOWN TALK— Weekly (Sat.). General News 
and Comment, Society and the Stage. Esta- 
blished 1878. Pacific Publication Co., publishers. 
Subscription, $5. Circulation not given by pub- 
lisher. 16 or 20 pages, 3 columns; length, 11 
in.; width, 2 ^^ in. 

Advertising rates, agate, $1.50 an inch; full 
page, $40.00; }^, $21.25; 14, $11.25; H, $8.00; 
back page, one color, S55.00; two colors, $62.50, 
with discounts of 10, 15 or 20% for 3, 6 or 12 
months. 



VOCE DEL POPOLO— Every morning ex- 
cept Sunday. ItaUan-Independent. Estab- 
lished 1859. La Voce del Popolo Pub. Co., 
publishers. Subscription, $6. Claimed aver- 
age circulation for year 1919, 11,025. 12 pages, 
7 columns; length, 20 J4 in.; width, 2}^ in. 
Can use matrices. Office, 710 Montgomery St. 

Advertising rates, agate, 14 ji a line; 1,000 
lines, 125!; 2,000 lines, 11 i^f!; 3,000 lines, 11»<; 
4,000 lines, lOVoi; 5,000 lines, 100; 10,000 lines, 
9#. Classified, 12^ a line. 



WESTERN CONFECTIONER — Monthly 
(1st). Candy, Ice Cream & Soda Fountain. 
Established 1914. C. E. Ward, publisher. 

Subscription, $2. Circulation — not given by pub- 
lisher. 40 pages, 2 columns; length, 10 in.; 
width, 3 }4 in. Cannot use matrices. Forms 
close loth. Office, 57 Post St. 

Advertising rates, full page, $70; 14, $40; 
]4, $25; 14, $15; 1/16, $8; 6 months' contract 
$55, $32.50, $20, $12.50 or $8; 12 months, 
$50, $30, $17.50, $10 or $6. Cover positions: 
front, (size 7x7 in., 2 colors), $100; front inside. 



CALIFORNIA 



(2 colors), $80; back cover, (2 colors), $90; 
back inside, (2 colors), $75; additional color 
runs, $15. Classified, 4(i per word. 



SAN JOSE— Population, 40,000. Seat of Santa 
Clara County. Population, 90,000. On South- 
ern Pacific Railway. Industries of impor- 
tance are foundry and machine shops; canner- 
ies; packing house; wineries; agriculturaj and 
horticultural machinery and wind mill fac- 
tories; planing mills; brick kilns; glazed sewer 
pipe and pottery plants; pumps, fruit spraying 
machinery and hard wood, rnanufactured from 
the Eucalyptus; extensive dried fruit interests 
and a large trade in fruits of all varieties. 
Thirty-five wholesale houses. College of Notre 
Dame, State Normal School and State Hos- 
pital for Insane located here. Bank clearings 
for 1919, $93,689,821. 

MERCURY-HERALD— Every morning in- 
cluding SUNDAY. Republican. Established 
1852. Mercury-Herald Co., publishers. Sub- 
scription, $8.40. Sworn detailed average circula- 
tion for six months ending March. 1920, daily, 
13,396* net paid; Sunday, 14,461* net paid. 
16 to 40 pages, 8 columns; length, 20 in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, 6jia line. Position, 15 
or 25% extra. Classified, 2 «! per word. Readers, 
nonpareil, 3pper word; minion, 4i. 

SANTA ANA— Population, 18,000. County seat 
of Orange Co. Located 33 miles southeast of 
Los Angeles, on the Southern Pac. and Atch. 
Top. & S. Fe Railroads. Purely a horticult- 
ural, agricultural and home community. 



REGISTER — Every evening except Sunday. 
Independent-Republican. Established 1905. 

Register Pub. Co., publishers. Subscription, 
$5. Sworn average circulation for six months 
prior to April 1920, 6,166* net paid. 12 to 16 
pages, 8 columns; length, 21 5i in.; width, 2Vi2 
in. Can use matrices. 

Advertising rates, 50 f! an inch, flat. Readers, 
15 (d a line. Classified, 8j! a line. 



SANTA BARBARA— Population, 22,000. On 
Pacific Ocean and is served by Southern 
Pacific Railroad. Located in lemon and wal- 
nut growing, stock raising and general farm- 
ing district; lima beans grow extensively; oil 
wells and fisheries are also industries of im- 
portance. A more worthly health and summer 
and winter resort. 



NEWS — Every evening except Sunday. Ind.- 
Democratio. Established 1880. Thomas N. 
Storke, publisher. Subscription, $7.00. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 5,269*. 10 to 20 pages, 7 
columns; length, 21 in.; width, 2J-6 in. Can 
use matrices. 

Advertising rates, agate, Sl4i o, line, flat. 
Position, (minimum 3 in.), 25% extra. Readers, 
10(4 a line; blackface type, 15fi. Classified, If! 
per word. 10 j! per word per month. 



STOCKTON — Population, 40,296. Located '78 
miles from San Francisco, on San Joaquin 
River (with two daily steamer connections) 
and four railway systems, also three inter- 
urban electric lines. Is the center of a fertile 
and thriving agricultural territory, being a 
large shipping point for wheat, beans, flour, 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



17 



CALIFORNIA 



barley, hay, beets, potatoes, fruits, nuts and 
other farm products, also distributing to the 
great mountain mining districts. The prin- 
cipal enterprises are caterpillar tractors, gas 
engine and agricultural implement works; paper 
mill; sc )wrcd wool mill; flour mills; wmclow 
glass; leather and soap factories; foundries; 
canneries and allied staples; cigar factories. 
State Hospital, the largest in California, 
located here. Annual income from the 337 
principal industries $40,000,000. Bank clear- 
ings during 1919, $150,343,700. 

INDEPENDENT — Every morning, including 
SUNDAY. Republican. Established 1858. 
J. L. Phelps & Co., publishers. Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 4,823* net paid. 8 to 30 pages, 



CALIFORNIA 



8 columns; length, 21 J^ in. ; width, 2 Jj in. Can 
use matrices. 

Advertising rates, agate, 50(5, flat, an inch. 
Position, 10% and 25% extra. Readers, 25(4 
a count line; star readers, 10(5 a line. Classified, 
Iji per word. 

See advertisement on page 380. 



RECORD- — Every evening except Sunday. 
Independent. Established 1895. Record Pub- 
lishing Co., publishers. Subscription, $6.50. 
Sworn average circulation for six months prior 
to April, 1920, 14,740* net paid. 12 to 48 
pages, 8 columns; length of columns, 20 in.; 
width, 2 J's in. Can use matrices. 

Advertising rates, agate, 6(i, flat, a line. Posi- 
tion, 15, 25 and 50% additional. Readers, 
23^ and 60 per word. Classified, 6j5 a line. 



COLORADO 



COLORADO SPRINGS— ("The City of Sun- 
shine"). Population, 29,572. Is served by 
seven railroads and is on the Colorado-to-Gulf 
and Pikes Peak Ocean to Ocean Highways. 
Distributing center for Cripple Creek gold 
mining district and rapidly growing agricul- 
tural section of Eastern Colorado. Fashionable 
health resort due to the location in the Pikes 
Peak Region, "America's Scenic Playground" 
with its magnificent scenery and medicinal 
springs nearby at Manitou. Has 150 indus- 
trial plants with an annual payroll of $3,- 
000,000.00. Seat of Colorado College, State 
Deaf Mute Institute, National Printers Home, 
IMyron Stratton Home and National Wood- 
men Home. Bank deposits during year 1919, 
$14,000,000.00. 

GAZETTE — Every morning including SUN- 
DAY. Republican. Estabhshed 1873. Colo- 
rado Springs Gazette Co., publishers. Subscrip- 
tion, $9. Sworn detailed average circulation for 
six months ending March 31, 1920, 4,888* 
daily; 7,293 Sunday. Daily, 8 to 16 pages; 
Sunday, 36 to 50 pages. Either edition, 7 col- 
umns; length, 21 in.; width, 2li in. Can use 
mats. 

Advertising rates, agate, 6f! a line; 1,000 
lines, 50; 2,000 lines, 40; 3,000 lines, or more, 
3>2P- Classified, 70 a line. Readers, 250 a line_ 

INTERMOUNTAIN POULTRY ADVO- 
CATE — Monthly (1st). Poultry. Established 
1911. The Intermountain Pub. Co., pub- 

lishers. Subscription, $1. Claimed average 
circulation for 1919, 9,000. 12 to 20 pages, 
3 columns; length, 10 in.; width, 214 in- Cannot 
use matrices. Forms close 20th. 

Advertising rates, agate, 100 a line; 6 times, 
80; 12 times or 1,000 lines, 60; 2,000 hnes, 50; 
4,000 lines, 4 0. 



TELEGRAPH — Every evening except Sun- 
day. Republican. Established 1872. Evening 
Telegraph Pub. Co., publishers. Subscription, 
$6.60. Sworn detailed average circulation for 
six months ending March, 1920, 6,171* net 



paid. 12 to 20 pages, 8 columns; length, 21 
in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, 6f! a line; 1,000 lines, 
5i; 2,000 lines, 4(5; 3,000 lines, 31.^0; Classified, 
70 a line. Readers, 250 a line. 



DENVER— Population, 256,369. Is served by 
eighteen railroads and is the chief commercial 
city of the state as well as the supply center 
for the stock raising, mining and agricultural 
section of Colorado, New Mexico and Wyo- 
ming. Manufactures include iron, machinery, 
brick, chemicals, cement, crackers, beet sugar 
and flour. .Shops of two great railroad sys- 
tems. Has branch of the U. S. Mint, Univer- 
sity, and a number of large attractive build- 
ings. Value of manufactured products, in 
State, 1919, $263,000,000. 



CAPITALE— Weekly (Saturday). Italian- 
Independent. Established 1907. G. Mapelli, 
publisher. Subscription, $2. Circulation — not 
given by publisher. 4 pages, 7 columns; length, 
21 14 in.; width, 2}4 in. Office, 2404 Nineteenth 
St. 

Advertising rates, 500 an inch; 100 in., 400; 
500 in., 300; l,0004n., 200. Position, 10 to 25% 
extra. Readers, 100 a line. 



EXPRESS— Every evening except Sunday. 
Independent. Established 1906. The Denver 
Express Publishing Co., publishers. Subscrip- 
tion, $4. Sworn detailed average circulation 
for six months prior to April, 1920, 14,127* 
net paid. 8 pages, 8 columns; length, 20 in.; 
width, 2 in. Can use matrices. 

Advertising rates, agate, 50 a Une; in full 
position, 60. Readers, 200 a line. Classified, 
10 per word. 



FIELD AND FARM — Fortnightly (10th 
and 20th). Agricultural. Established 1885. 
Arthur Capper, publisher. Subscription, $1. 
Claimed average circulation for year 1919, 33,250. 
16 to 20 pages, 4 columns; length, 13 in.; ^dth, 
2li in. Cannot use mats. 



18 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



COLORADO 



Advertising rates, agate, 15 fi a line, flat. 
Position, 10% extra. Classified, 3?! per word. 
Readers. oOji a line. 

See advertisement on page 399. 

GREAT DIVIDE— Weeltly of Post, which 



OUTDOOR LIFE— Monthly (1.3th). Sports. 
Established 1897. Outdoor Life Pub. Co., 
publishers. Subscription, $2. .50. Sworn detailed 
average circulation for six months ending June, 
1920, 46,759* net paid. 80 pages, 3 columns; 
length, 10^ in.; width, 2Jci in. Forms close 
24th to .5th. 

Adverti-sing rates, agate, 55p a line; full page, 
$235; 2 columns, $157.30; 1 column, $78.65. 



POST — Every evening except Sunday. SUN- 
DAY Morning and The GREAT DIVIDE; (Wed- 
nesday). Independent. Established 1893. The 
Post Printing & Pub. Co., publishers. Subscrip- 
tion, $7.80; Great Divide, $1.00. Sworn de- 
tailed average circulation for six months ending 
March. 1920, week day, 122,078* net paid; Sun- 
day, 155,431* net paid. Great Divide, 53,000 
net ijaid. Daily, 12 to 32 pages; Sunday, 56 
to 104 pages; 8 columns; length, 21 J 2 in.; width, 
2114 in. Can use matrices. 

Advertising rates, agate, daily, 20ji a line; 
Sunday, 25?; Sunday Magazine Section, 35?!. 
Position, daily, 5f! or 8^ a line extra; Sunday, 
6 }<£ or lOfi extra. Classified, daily or Sunday, 
20i a line. Readers, daily or Sunday, $1.00 
a line; telegraphic, $2.50. GREAT DIVIDE, 
display, SOfi a line, flat. Readers, 40c a line. 
Classified, 5^ per word. 



PRODUCER— Monthly (1st). Live Stock 
Industry. Established 1919. American Nat. 
Live Stock Ass'n Pub. Co., publishers. Sub- 
scription, $1. Claimed average circulation for 
six months ending June. 1920, 5,100. 40 pages, 
3 columns; length, 10 in.; width, 2}4 in. 'Can 
use matrices. Forms close 7th. Office, 515 
Cooper Bldg. 

Advertising rates, agate, $2 an inch; 14 col- 
umn, $9.50; 1 column, $18; M page, $14; V3, 
$18; K, $26; H, $35; full page, $50, with dis- 
counts on 3, 6 or 12 insertions. Inside covers, 
25% additional. 



RECORD-STOCKMAxV— Everv evening ex- 
cept Sunday, and WEEKLY (Thursday edi- 
tion of daily). Established 1889. Record- 
Stockman Pub. Co., publishers. Subscription, 
daily, 81; weekly $1. Circulation — not given by 
publisher. Daily, 4 pages; weekly, 8 pages, 
7 columns; length, 22 in.; width, 214 in. Can 
use matn'-"<= OflFir-p, 1Q'7S Cn-ti^ "^t 

Advertising rates, d.iily, S els. a line; on con- 
tract, 4 cts.; weekly, 10 or 5 cts. Readers, 20 
cts. a line. 



ROCKY MOUNTAIN NEWS— Every morn- 
ing including SUNDAY. Independent. Es- 
tablished 18.59. Denver Pub. Co., publishers. 
Subscription, $8. Sworn average circulation for 
six months ending March 1920, daily, 31,599* 
net paid; Sunday, 52,143* net paid. Daily, 14 
pages; Sunday, .56 to 64 pages; 8 columns; 
length, 20 in. ; width, 2 1 /16 in. Can use matrices. 

Advertising rates, agate, daily, 10?!; Sunday, 
13^ a line, flat. Positions, 15, 25 and 50% 



COLORADO 



extra. ROTOGRAVURE Section (Sundav 
Edition only — 7 col., 20x 2% in.), 30<! a line, 
flat. Readers, 30ji a line. Classified, daily, 
12p (including insertion in The Denver Times); 
Sunday, 9p a line. 



SVENSK AMERIKANSKA WESTERN— 
Weeklv (Thiirsdav). Swpdi.ah-Republican. 

Est,.ibli.shn(l 18S8. Nils T UMiiii.ir.r. publisher. 
Subscription, $1. Circulation — not given by 
publisher. 12 pages, 7 columns; length, 21 in.; 
width, 21/g in. 

Advertising rates, 50 cts. an inch. Readers, 
10 cts. a line. 



TIMES — Every morning except Sunday. In- 
dependent. Established 1872. Denver Pub. 
Co., publishers. Subscription, $4.75. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 29,569* net paid. 10 to 20 pages, 
8 columns; length, 20 in.; width, 2 1/16 in. 
Can use mats. 

Advertising rates, agate, 8^. a line, flat. Posi- 
tion, 15, 25 and 50% extra. Readers, 300 a line. 
Classified, 12 p a line, (includes insertion in 
The Rocky Mountain News any day within the 
week. 



WESTERN FARM LIFE— Semi-Monthly 
(1st and loth). Agricultural. Established 1898. 
Farm Life Pub. Co., publishers. Subscription, 
50 fi. Sworn detailed average circulation for six 
months ending Dec, 1919, 43,136* net paid. 24 
to 56 pages, 4 columns; length, 14 in.; width, 
2}4 in. Cannot use matrices. Forms close 10 
days in advance. 

Advertising rates, agate, 45p a line. Position, 
25% extra. 10% additional for color. Classi- 
fied, 50 word. 



PUEBLO— Population, 43,900. Altitude 4,685. 
.5 transcontinental railroads; leading manu- 
facturing city and commercial center of South- 
ern Colorado, with the largest freight ton- 
nage of any city west of the Missouri river. 
Capital of the largest irrigated area in the 
world. Thoroughly modern and up-to-date 
city. Said to be the finest climate in the 
world and is an ideal place for health. Huge 
deposits of iron ore, glass sand, lime stone, 
coal, etc. In the vicinity of several smelting 
works, including the largest in the world; 
foundries, ;nachine and boiler shops and steel 
works. Colorado Fuel and Iron Co. employs 
more than 6,000 men in mining iron and steel 
making. $1,500,000 monthly pav roll, with 
an annual output of $63,000,000.00 from the 
various factories. Annual value « f manufac- 
tnr"^ --r >'^'uct'=. ^i"^" 000. Bank Clearings dur- 
ing 1919, $38,962,011.11. 



CHIEFTAIN — Every morning, including 
SUNDAY. Ind. -Republican. Established 

1868. The Chieftain Printing Co., publishers. 
Subscription, daily, $7; Sunday, $2. Sworn 
detailed average circulation for six months 
ending March, 1920, 7,861 net paid. 10 to 40 
pages, 7 columns; length, 20 in.; width, 2J^ in. 
Can use mats. 

Advertising rates, agate, 60 a line; 1,000 
lines, on yearly contract, 50; 2,000 lines, 4 0. 
Position, 25% extra. Readers, 150 a line. 
Classified, 1 ct. per word. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



19 



COLORADO 



STAR-JOURNAL — Every evening except Sun- 
day. SUNDAY morning. Ind. -Democratic. Estab- 
lished 1901. Star-Journal Pub. Co., publishers. 
Subscription, $7.80. Sworn detailed average cir- 
culation for six months ending March, 1920, daily 
9,707* net paid; Sunday, 9,485 net paid. 10 to 



COLORADO 



16 pages, 8 columns; length, 21 in.; width, 2 1/12 
in. Can use matrices. 

Advertising rates, agate, 6f a line; 1,000 lines, 
5fi; 3,000, 4:}^i; 5,000 lines, 4fi. Position, 25% 
extra. Classified, Iji per word. Readers, 15 ji 
a line. 



CONNECTICUT 



ANSONIA— Population, 46,777. On Nauga- 
tuck River and is served by N. Y., N. H. & 
H. R. railroad. Industries include manufac- 
ture of machinery, copper, brass, iron, elec- 
trical goods, webbing. 

SENTINEL — Every evening except Sunday. 
Ind. -Republican. Established 1871. Emerson 
Pub. C o , publishers. Subscription, $8. Sworn 
detailed average circulation for six months ending 
March, 1920, 6,619* net paid. 8 to 24 pages, 
7 columns; length, 20 in.; width, 2 }4 in. Can 
use mats. 

Advertising rates, -S-'ji an inr^h, flat. Posi- 
tion, 10 and 25% extra. Readers, 2D)5 a line; 
first page, 50f!. 

BRIDGEPORT— Population, 143, .580. On Long 
Island Sound. Daily Steamboats to and from 
New York and is also served by N. Y., N. 
H. & H. R. railroad. Port of entry with big 
coasting trade; manufactures include silver 
plated ware, sewing machines, textiles, cor- 
sets, embroidery, varnishes, cartridges, fire- 
arms, electrical fixtures, mechanical rubber 
goods, graphophones, valves, steam and gas 
fittings, shears, steam and air gauges and sub- 
marine torpedo boats; also tap, die and auto- 
mobile factories; hot and cold rolled steel plants; 
lock bronze, iron, brass and steel works and 
general hardware in excess of .SI, 500, 000. 
Weekly payroll in excess of $1,000,000. An- 
nual value of manufactured products, .S240,- 
000,000. 



Advertising rates, agate, evening and morning 
combined, lo^ a line; 2,500 lines, on yearly 
contract, 14i2«;; 5,000 lines, 14f; Sunday, 10(i; 
1.000 lines, If, 2,500 lines, 6i4p; 5.000 lines, 6fi. 
Position, 2 and 3 cts. extra a line. Readers, daily, 
25 ji; Sunday, 2.5); a line. Classified, daily or 
Sunday, 2^ per word. 

TELEGRAM — Morning edition of the Post, 
which see. 



BRIDGEPORT LIFE— Weekly (Sat.). In- 
dependent. Established 1915. The Bridgeport 
Life Pub. Co., publishers. Subscription, $2. 
Circulation — not given by publisher. 8 to 16 
pages, 6 columns; length, 20 in.; width, 2}/s in. 
Can use matrices. Forms close Wednesday. 
Office, 743-55 Hancock Ave. 

Advertising rates, agate, 10 c a line; 1,000 
lines on vearlv contract, 8f; 2,000 lines, 7^; 
3,000 lines, 6^; 5,000 lines, 5p. Colors, $60 
extra for each color. 



HERALD — Also Waterbury, which see. 
Known as- — "The Two Heralds". 



POST — Every evening except Sunday; SUN- 
DAY morning and TELEGRAM, every morn- 
ing except Sunday. Independent. Established 
1883. Post Pub. Co., publishers. Subscription, 
morning or evening, S6.00, Sunday, $2.50. Sworn 
detailed average circulation for six months ending 
March. 1920, Post and Telegram, (Sunday not 
included), 46,730 net paid; Sunday, 16,653 net 
paid. 20 to 40 pages, 8 columns; length, 20 J^ 
in.; width, 2 1/12 in. Can use matrices. 



TIMES — Every evening except Sunday. 
Democratic. Established 1855. The Farmer 
Pub. Co., publisher. .'subscription, $6. Sworn 
average circulation for six months prior to April, 
1920, 12,716 net paid. 10 to 24 pages, 7 col- 
umns; length, 22 in.; width, 2 J^ in. Can use 
mats. 

Advertising rates, 5)! a line; 1,000 lines, 4j!; 
3,000 lines, 3J^fi. Financial, resort or steam- 
ship, 3 54^. Position, 25% extra. Classified, IfS 
per word. Readers, 30 f a line. 



DANBURY— Population, 22,271. On N. Y., 
N. H. & H. Railroad. Industries (Danbury 
area including town of Bethel) number 182, 
with annual pay-roll of $6,035,700. Principal 
industry is hat making in which are engaged 
35 factories having an investment of $3,683,000, 
with annual production valued at $11,196,500; 
other industries are silver plate and art metal 
work, box and underwear factories; machine 
shop and other enterprises. Annual value 
of manufactured products, $19,099,300. 



NEWS — Every evening except Sunday. 
Wednesday issue a combination of daily and 
weekly. Neutral. Established 1870. Danbury 
News Pub. Co., publishers. Subscription, daily, 
$9. Sworn average circulation for six months 
prior to April, 1920, daily, 6,953 net paid; weekly, 
7,218* net paid. 8 to 16 pages, 8 columns; 
length, 2134' in.; width, 2^ in. 

Advertising rates, daily or weekly, .25 an 
inch; set matter, .30; next reading, .271; full 
position .288. Classified, let. per word. Readers, 
5 cts. a line. 



HARTFORD — Population, 138,036. Three rail- 
road di\-isions. Steamboat line to New Y'ork. 
Banking and Insurance center; manufactures 
include — automobile parts and special mach- 
inery, firearms, automobiles, typewriters, rub- 
ber tires and hardware, tools and electrical 
goods. $37,810,000 of capital is invested in 
life and fire insurance. Considerable tobacco 
trade covering the Connecticut River Valley. 
Seat of State Capitol, Trinity College and 



20 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



CONNECTICUT 



Theological Seminary. Annual value of manu- 
factured products, $90,000,000. Bank Clear- 
ings during 1919, $452,052,179. 



CATHOLIC TRANSCRIPT — Weekly 
(Thursday). Catholic. Established 1876. Diocese 
of Hartford, publishers. Subscription, $1.50. 
Claimed average circulation for 1919, 34,000. 
8 to 12 pages, 8 columns; length, 21 in.; width, 
2iV in. Can use matrices. 

Advertising rates, $1.25 an inch; 3 times, 
$1.10; 6 times, $1; 12 times, 90?!; 18 times, 85fi; 
26 times, 80 jf; 39 times, 75 fS; 52 times, 70 jf. 
Classified, 2^ per word. Readers, 10(5 a line. 



COURANT— Every morning including SUN- 
DAY. Republican. Established 1764. _ The 
Hartford Courant Co., publishers. Subscription, 
daily, $ J; Sunday, $5. Sworn detailed average 

circulation for six months ending March, 1920, 
daily, 24,808 net paid; Sunday, 35,504 net paid. 
Daily, 20 to 28 pages; Sunday, 40 to 48 pages; 
either edition, 7 columns; length, 21 in.; width, 
2 yg in. Can use matrices. 

Advertising rates, agate, daily, lOfi; Sunday, 
12ji; 1,000 lines, or yearly contract, 9 or llji; 
2,000 lines, S or lOfi; 3,000 lines, 7 or 9ji. Position, 
25% extra. Mail Order, 9^. Classified, 1 ct. 
per word. Readers, 50ff a line. 



GLOBE— Weekly (Sunday). Established 

1876. Globe Pub. Co., publishers. Subscrip- 
tion, $2.50. Circulation — not given by pub- 
lisher. 32 to 48 pages, 7 columns; length of 
columns, 20 in.; width, 2}^ in. Can use matrices. 

Advertising rates, 8 cts. a line; 13 times, 4J^ 
cts.; 26 times or 1,000 lines, 4 cts.; 52 times or 
2,000 lines, 3 ^^ cts. Readers, 40 cts. a line. 
Classified, 1 ct. per word. 



STAATS-ZEITUNG — Semi-weekly (Tu. and 
Fri.). German-Independent. Established 1908. 
Connecticut Staats-Zeitung Co., publishers. Sub- 
scription, $2.50. Claimed average circulation 
for six months ending March, 1920, 6,500 net 
paid. 8 pages, 7 columns; length, 21 ?4 in.; 
width, 214 in. Cannot use mats. Office, 26 
State St. 

Advertising rates, 25^ a line, fiat. 



TIMES — Every evening except Sunday. Ind.- 
Democratic. Established 1841. Burr Printing 
Co., publishers. Subscription, $8. Sworn de- 
tailed average circulation for six months ending 
Sspt.. 1920, 38,117* net paid. 16 to 32 pages, 
8 columns; length, 22 in.; width, 2 1/12 in. 
Ofi&ce, 10 Prospect Street. 

Advertising rates, agate, 14(5, flat, a line. Posi- 
tion, 15, 25 and 50% extra. Readers, 50?! a line; 
first page, body type, $2. Classified, 3(5 per word. 



MERIDEN— Population, 1920, 34,739. On 

N. Y., N. H. & H. R. R. Manufactures gas 
fixtures, builders and automobile hardware, 
firearms, player pianos and rolls, talking mach- 
ines and records, clocks, cutlery, ball bearings, 
bronze and brass goods, silver plate and bri- 
tannia ware; several concerns each employ 
several thousand men. Seat of State Reform 
School. Annual value of the various industries, 
$30,000,000. 



CONNECTICUT 



JOURNAL — Every evening except Sunday. 
Independent. Established 1SS6. The Journal 
Pub. Co., publishers. Subscription, $8. Sworn 
average circulation for six months prior to April, 
1920, 5,389 net paid. 12 to 24 pages, 8 columns; 
length, 20 in.; width, 2 1/12 in. Can use ma- 
trices. 

Advertising rates, agate, 5J-^^ a line; 700 lines, 
on yearly contract, 5^; 1,000 lines, 4J^(f; 1,400 
lines, 40; 2,800 lines, SVif, 5,000 lines, 3f; 
7,000 lines, 2 Hi. Position, 10 and 20% extra. 
Composition, J-q? a line, additional. Readers, 
200 a line; first page, 35(1. Classified, 10 per 
word. 

RECORD — Every morning except Sunday- 
Republican. Established 1860. The Repub- 
lican Pub. Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 6,744* net paid. 12 to 32 
pages, 7 columns; length, 22 in.; width, 2}^ in. 
Can use matrices. 

Advertising rates, agate, 5}40 a line; 1,500 
lines, on yearly contract, 4J/2fi; 3,500 lines, 
Sl-ii; 7,000 lines, 30; 10,000 lines, 21^0. Mail 
Order, Railroads, Steamships, Publications. 
Hotels, Resorts, Schools and (Colleges, 3}-^j! 
flat, a line. Composition, 70 an inch additional 
on all advertising costing less than 42 cts. an 
inch. Position, 10 and 20 per cent extra. Clas- 
sified, 120 a line. Readers, 200 a line. 



MIDDLETOWN— Population, 22,129. On N. 
Y., N. H. & H. R. R. Manufactures in- 

clude plated and enameled ware, hardware, 
typewriters, cotton, silk, woolen, web and rub- 
ber goods, pump marine engines, marine hard- 
ware, bricks, and other hydraulic machinery. 
Seat of Berkeley Divinity School, Wesleyan 
University and here also are located the 
State General Hospital for Insane and In- 
dustrial School for girls. 

PRESS — Every evening except Sunday. In- 
dependent. Established 1884. Middletown 
Press Pub. Co., publishers. Subscription, $7. .50. 
Sworn average circulation for six months prior 
to April, 1920, 7,719 net paid. 8 to 16 pages, 
7 columns; length of columns, 21 in.; width, 2 34 
in. Can use mats. 

Advertising rates, agate, 5 ^ a line; 12 times 
or 700 lines, 40; 26 times, or 1,400 lines, 3>^0, 
52 times or 2,500 lines, SijY: 78 times or 5,000 
lines, 30; 104 times or 7,000 lines, 2!^20. Position, 
10 or 25% extra. Readers, 150 a line. Classified, 
1 ct. per word. 

NEW BRITAIN — Population, 65,000. Situated 
on N. Y., N. H. & H. R. R. Leads the coun- 
try in the supply of builders' hardware; also 
manufactures knit goods, coaster brakes, screws, 
bathroom fixtures, cutlery, jewelry, cabinets 
of all description, and suspender buckles with 
all other kinds of brass goods of that nature; 
20 factories in all, with a total capital stock 
of $48,000,000; employing 16,000 people with 
an annual payroll of $20,000,000. Seat of 
State Normal Academy. Annu.al value of 
manufactured products, $100,000,000. 

HERALD — Every evening except Sunday. 
Independent. Established 1876. Herald Pub. 
Co., pubUshers. Subscription, $8. Sworn aver- 
age circulation for six months prior to June. 1920, 
6,782* net paid. 10 to 16 pages, 7 columns; 
length, 19 M in. ; width, 2 H in- Can use matrices. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



21 



CONNECTICUT 



Advertising rates, 70 i an inch; 6 times or 
100 inches, on yearly contract, 49 ji; 18 times, 
42fi; 52 times, or 200 inches, 35fS an inch. 

PRZEWODNIK KATOLICKI — Weekly 
(Friday). Polish-Catholic. Established 1907. 
Rev. L. Bojnowski, publisher. Subscription, 
$2. Claimed average circulation for year 1919, 
10,000. 68 pages, 2 columns; length, 9 in., 
width, 3J4 in. 

Advertising rates, 60(S an inch; four insertions, 
50j5; six months, 45!^; one year, 35ji. Classified 
or Local News, 25 j! a line. Translation free. 

RECORD — Every evening except Sunday. 
Republican. Established 1856. New Britain 
Record Co., publishers. Subscription, $6. 

Sworn average circulation for six months prior 
to April, 1920, 7,342 net paid. 8 to 16 pages, 
7 columns; length, 21 in.; width, 2}^ in. 

Advertising rates, GOi an inch; 100 in., 50^; 
500 in., 45^; 1,000 in., 40fi. Composition, 
5p an inch additional. Readers, 15i a liirt, 
local news readers, 30^. Classified, 1 ji per word. 



NEW HAVEN— Population, 162,390. On N. 
Y., N. H. & H. R. R. Most important manu- 
facturing and commercial city and port of 
entry for a very large foreign trade; more 
than 800 establishments are located here; 
manufactures include carriage, and automo- 
bile parts, rubber goods, musical instruments, 
firearms, clocks, jewelry, machine tools and 
special machinery and a variety of iron and 
steel goods. Seat of Yale University, includ- 
ing Peabody Museum, Yale School of Fine 
Arts, also Hopkins Grammer School. Total 
Banking Capital and Deposits amount to 
$70,231,506; resources of Savings Banks, $.54,- 
228,608, a grand total of over $124,560,114. 



JOURNAL-COURIER— Every morning ex- 
cept Sunday. Independent. Established 1766. 
Carrington Pub. Co., publishers. Subscription, 
$6. Sworn detailed average circulation for six 
months ending March. 1920, 15,728* net paid. 
16 to 24 pages, 8 columns; length, 21 in.; width, 
2 1/12 in. Can use matrices. 

Advertisina rates, a?at°, 8ff a line: 1.000, 
lines, 7 »!; 2,000 lines, 6(f; 3,000 lines, 5j5. Position, 
25% and 50% extra. Classified, 1^ per word. 
Readers, 35(4 a line; telegraphic, 50 (i. 



NEW ENGLAND FARMS— Weekly (Sat.). 
Agricultural. Established 1846. The New 
England Farms Co., publishers. Subscription, 
$1. Sworn average circulation for year 1919, 
10,000 net. 20 pages, 3 columns; length, 10 
in. ; width, 2 H in- 
Advertising rates, agate, 15^, flat, a line. 
Full cover page, $63. Readers, 20j! a line. 



REGISTER — Every evening, except Sunday; 
SUNDAY morning. Independent. Estab- 
lished 1812. New Haven Register, publishers. 
Subscription, $8.40. Sworn detailed average 
circulation for six months ending March, 1920, 
Daily and Sunday, 28,334 net paid. Daily, 
16 to 28 pages; Sunday, 32 to 64 pages, 8 col- 
umns; length, 2l}4, in-; width, 2 1/12 in. Can 
use matrices. 

Advertising rates, agate, llj! a line; 1,400 
lines, on yearly contract, lOff; 2,500 lines, 9fS; 
5,000 lines, 8Hfi; 10,000 lines, SfS. Position, 



CONNECTICUT 



12^2 or 25% extra. Classified, 15i a line. 
Readers, 30)! a line; 500 lines, 25 j!; first page, 
$1 a line. 



TIMES-LEADER — Every evening except Sun- 
day. Independent. Established 1892. The 
Times Publishing Co., publishers. Subscrip- 
tion, $6. Sworn detailed average circulation 
for six months ending March, 1920, 16,124 
net paid. 12 to 16 pages, 7 columns; length, 
2114 in.; width, 2H in- Can use matrices. 

Advertising rates, agate. Si a line; 1,000 
lines, 7i; 2,000 lines, 6ff. Position, 15 or 25% 
extra. Classified, 12^ a line. Readers, 30^ 
a line; front page, 60 ji; telegraphic, 50^; first 
page, $1. 

UNION — Every evening except Sunday; 
SUNDAY morning. Ind. -Democratic. Es- 
tablished 1873. New Haven Union Co., pub- 
lishers. Subscription, $6. Sworn average cir- 
culation for six months prior to April, 1920, 
daily, 12,805 net paid; Sunday, 7,455 net paid. 
Daily, 14 to 28 pages; Sunday, 28 to 60 pages, 
7 columns; length, 20 in.; width, 2}4 in. Can 
use matrices. 

Advertising rates, agate, daily or Sunday, 
8i a line; 1,000 lines, 6fi; 3,500, 5ji; 7,000 lines, 
4fi. Mail Order, Steamships, Schools, Resorts, 
Books and Publishers, Gi a line. flat. Position, 
15 or 25% extra. Classified, 1 ct. per word. 
Readers, nonpareil, 20 ets. a line; body type, 
first page, $1; inside pages, 50 cts. 

NEW LONDON— Population, 25,688. 2 rail- 
roads and steamer lines. An important sum- 
mer resort. Submarine base. Port of entry 
with fine harbor; has ship yards and also manu- 
factures sewing silk, brass tubing, electrical 
specialties, bed comfortable broaching mach- 
ines, machinery, hardware, printing presses, 
boilers, and gasoline engines. Annual in- 
come from the various industries, m'f'gs., 
$40,000,000. Jobbing, $10,000,000. 



DAY — Every evening, except Sunday. Ind.- 
Republican. Established 1881. Day Pub. Co., 
publishers. Subscription, $8. Sworn detailed 
average circulation for six months ending March, 
1920, 10,640 net paid. 14 to 20 pages, 7 col- 
umns; length, 21 1^ in.; width, 2 3^ in. Can 
use matrices. 

Advertising rates, 10^ a line; 1,001 lines, 8^; 
2,001 lines, 7^; 2,501 lines, Ojf; 3,001 lines, 5?; 
4,001 lines, 4}4i. Position, 15 or 25% extra. 
Readers, SOfi a line. Classified, 14?! a line. 

NORWICH— Population, 29,685. On Thames 
River and 2 railroads. Has good water power, 
large cotton mill s and several firearms factories. 
Principal products consist of woolen, velvet, 
cotton goods, corks, rubber goods, paper, 
locks, thermos bottles, stoves, trunks, buttons 
and cast iron. 64 manufacturing industries, 
employing nearly 9,972 hands and paying 
in wages, during 1919, $7,536,583. Annual 
value of manufactured products, $32,922,304. 



BULLETIN — Every morning except Sunday. 
Republican. Established 1858. William H. 
Oat, publisher. Subscription, daily, $6. Sworn 
detailed average circulation for year 1919, 10,382* 
net paid. 8 to 12 pages, 8 columns; length, 21 J^ 
in.; width, 2% in. Can use mats. 

Advertising rates, agate. 7^/~i a line; on con- 
tract, 13 times or 1,000 lines, 5j<; 2,000 lines. 



22 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



CONNECTICUT 



4^; 52 times or 3,000 'iries, SJ^jf; 104 times 
or 5,000 lines, 314^: 7,000 lines, 3j<. Mail 
Order, Railroads and Steamships, Schools, Re- 
sorts, Financial, Books and Publishers, 4^, 
flat, a line. Position, 15 or 25% extra. Classi- 
fied, 5(f a line. Readers, 25(i. 



STAMFORD— Population, 40,350. Located 33 
miles from New York City. On N. Y., N. 
H. & Hartford Railway Systems. Yal & 
Towne Manufacturing Co.'s Works are lo- 
cated here. Also piano, chocolate, dye stuffs 
works, also automobile tires and sugar re- 
fining, there being $17,000,000 invested in 
manufacturing enterprises. Annual value 

of manufactured products, $12,000,000.00. Six 
banks combined deposits $15,229,850.80; re- 
sources, $18,856,434.09. 



CONNECTICUT 



ADVOCATE — Every evening except Sunday. 
Established 1829. Gillespie Bro.s. (Inc.), pub- 
lishers. Subscription, daily, $9. Sworn detailed 
average circulation for six months ending March, 
1920, 8,097* net paid. 12 pages, 7 columns; 
length, 21 Jl in.; width, 2 Je in. Can use matrices. 

Advertising rates, agate, 6? a line; 700 lines, 
5j=; 1,400 lines, 4?i; 2,500 lines, 33^^; 5,000 
lines, SyH; 7,000 lines, 3J-4j!; 10,000 lines, 3i. 
Readers, 15ff a line; first page, 25J!. Classified, 
lOfi a line. 



TORRINGTON— Population, 22,055. On 

Naugatuck River and is served by N. Y., N. 
H. & H. R. Railroad. Leading industries are 
gold, silver, nickel and copper plated goods 
factories; iron, brass, copper and spelter 
foundries and casting works; furniture fac- 
tories; also needles, skates and machinery. 



REGISTER — Every evening except Sunday- 
Independent. Established 1874. The Torring- 
ton Printing Co., publishers. Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 4,061* net paid. 8 to 16 pages, 
7 columns; length, 22 in.; width, 2}4 in. Can 
use mats. 

Advertising rates, 50?! an inch; 50 in. on yearly 
contract, 42i/:; 100 in., Z5i; 200 in., 28(«; 300 in., 
25?;. Position, 10 and 25% extra. Composition, 
5ji an inch additional. Readers, 10^ a line. 
Classified, Iji per word. 



WATERBURY— Population, 106,000. On N. 
Y., N. H. & R. R. Manufactures more than 
half of all the brass goods of the country; 
large factories of brass, copper and ger- 
man silver goods stamped ware, silver and 
silver plated ware, wire, wire rope and cable, 
cutlery and edge tools, flour and grist mill 



products, lamp trimmings, gas and electric 
lamps, fixtures and chandeliers, measuring 
and recording instruments, professional and 
scientific instruments, marble, stove and 
monument works, files, pins, suspenders, 
pearl goods; automobile and aeroplane engines 
and parts; clocks and watches. Annual 

value of manufactured products, $80,000,000. 
Bank Clearings during 1919, $92,803,300. 



AMERICAN — Every evening except Sunday. 
Independent. Established 1844. Ameri- 

can Printing Co., publishers. Subscription, 
$9. Sworn detailed average circulation for six 
months ending March, 1920, 8,820 net paid. 
12 to 16 pages, 7 columns; length, 21}^ in.; 
width, 2}-^ in. Can use matrices. 

Advertising rates, 84$! an inch; 200 in., 
on yearly contract, 700; 300 in., 63^; 500 in., 
56i: 700 in., 49)!. Position. 15 and 33}^% extra. 
Classified, Ip per wor<l. Readers, 20f! a line. 



DEMOCRAT — Every evening except Sunday. 
Democratic. Established 1881. Waterbury 
Democrat (Inc.), publishers. Subscription. $9. 
Sworn detailed average circulation for six months 
ending March, 1920, 6,983 net paid. 12 to 20 
pages, 8 columns; length, 21?^^ in.; width, 2 1/12 
in. Can use matrices. 

Advertising rates, 7j! a line; 100 in., on yearly 
contract, 3}2?! a line. Readers, or classified, 
lOf! a line. 



HERALD — Also Bridgeport HERALD. 
Known as the Two Heralds. Every Sunday. 
Independent. Established 1888. F. R. Swift 
Estate, publishers. Subscription, $3.50. Detailed 
combined average circulation for six months 
prior to June, 1920, 40,597*. 32 pages, 7 col- 
umns; length, 19 in.; width, 2 J^ in. Can use 
mats. 

Advertising rates, both editions, 9j! a line, 
flat; separate, each paper, 6f!. Position, 25% 
and 50 % extra. Readers, 20 j! a line. Classified, 
2 J'2f! ppr word. 



REPUBLICAN — Every morning including 
SUNDAY. Independent. Established 1881. 
William J. Pape, publisher. Subscription, $8. 
Sworn detailed average circulation for six months 
ending March, 1920, daily, 10,726 net paid; 
Sunday, 11,962 net paid. Daily, 12 to 20 
pages; Sunday, 24 to 36 pages. 8 columns; 
length, 21},^ in.; width, 2 J^ in. Can use mats. 

Advertising rates, agate, 8(! a line; 3 times, 
7j!; 6 times, 6}.^f!; 1,000 lines, 6(!; 2,500 lines, 
5ji; 5,000 lines, 4i^f!; 10,000 lines, 4j!. Position, 
16?,^% and 33U % extra. CLassified, 12j! a line. 
Readers, 25?; a line; first page, 50^. 




1921 



NELSON CHES.MAX .fc CO.'S RATE BOOK. 23 



DELAWARE 



MILFORD — Population, 2,753. Located in a 
prosperous farming, peach, berry and grain 
growing district. Served by Phila., Bait. 
& Wash. Railroad. Industries are frmt and 
vegetable canneries; packing houses; phosphate 
works; dental laboratories; flour mills; wooden 
spoon, basket and crate factories; woolen 
mills; large printing plant. 



CHRONICLE— Weekly (Fri.) Republican. 
Established 1S78. Milford Chronicle Pub. Co., 
publishers. Subscription, $1. Sworn average 
circulation for si.x months prior to April, 1920, 
.5,015* net paid. 8 to 10 pages, 7 columns; 
length, 22 in.; width, 2% in. Can not use matrices. 

Advertising rates upon application. 

WILMINGTON— Population, 110,168. On 

Delaware and Christiana Rivers and is served 
by Pennsylvania; Philadelphia & Reading and 
Baltimore & Ohio Railroads and two Interurban 
Traction systems. Sub - Port of entry and 
commercial metropolis of Delaware. Has 
rolling, flour, powder, paper and wood pulp 
mills; machine shops; foundries; iron and 
steamboat and railroad car works; glazed 
kid leather, morocco, rubber hose, and tobacco 
and cotton factories; paper and sugar mill and 
cotton ginning machinery plants. Has thirty 
public schools and 475 acres parks. Annual 
value of manufactured products, about $120,- 
000,000. Assessed property valuation, $10 i,- 
5(56,02.^. Tax rate, SI. 75 per hundred. Bank 
Clearings during 1919, $188,439,969.08. 



EVERY EVENING — Every evening except 
Sunday. Ind. -Democratic. Established 1866. 
Every Evening Printing Co., publishers. Sub- 
scription, $6. Sworn detailed average circulation 
for six months ending March, 1920, 13,606 net 
paid. 12 to 24 pages, 7 columns; length, 22 
in.; width, 214 in. Can use mats. 

Advertising rates, agate, 7c a line; 1,400 
lines, on yearly contract, 6^; 2,800 lines, 5p; 



Mail Order, 6(!; Real Estate, 6^, flat, aline. 
Position, 10 or 25% extra. Locals, lot aline; 
first page, oOf. Classified, 1.5f aline. 
See advertisement on page 402. 

JOURNAL — Every evening except Sunday, 
Republican. Established 1888. The Evening 
Journal Pub. Co., publishers. Subscription, 
$6. Sworn detailed average circulation for six 
months ending March, 1920, 18,720* net paid. 
10 to 48 pages, 8 columns; length, 2134 in.; 
width, 2 1/12 in. Can use mats. 

Advertising rates, lOfi a line; 1,000 lines on 
yearly contract, 80; 3,000 lines, 7i; 5,000 lines, 
60. Resorts, Real Estate, Mail Order, Educa- 
tional and Publishers, 70, flat, a line. Position, 
25% extra. Readers, 200 a line; first page, 
500. Classified, 10 a line. 



NEWS — Every morning except Sunday. Ind.- 
Republican. Established 1882. The News 
Pub. Co., publishers. Subscription, $6. Sworn 
detailed average circulation for six months, 
ending March, 1920, 8,789 net paid. 12 to 
40 pages. 8 columns; length, 22 in.; width, 2 1/12. 
Can use mats. 

Advertising rates, agate, 60 a line; 1,400 
lines, on yearly contract. .50; 2.800 lines, 
40;4,2OOlines, 3}.'20. Mail Order, 00; Real Estate, 
40, flat, a line. Position, 25% extra. Classified, 
100 a line; subsequent insertions, 80. Readers, 
150 a line. 



STAR — Weekly (Sunday). Independent. 

Established 1881. The Star Pub. Co., pub- 
lishers. Subscription, $2.50. Sworn average 
circulation for six months ending June. 1920, 
14,505* net paid. 32 to 48 pages, 7 columns; 
length, 21 J4 in.; width, 2]g in. Can use mats. 

Advertising rates, agate, 60, aline, flat. Posi- 
tion, 25% extra. Readers, 200 a line; first page, 
500. Classified, 20 per word. 

See advertisement on page 372. 



DISTRICT OF COLUMBIA 



WASHINGTON— Population, 437,571. On 

Potomac River and 10 railro.ids. .\.s the 

Capital of the United States it is the center of 
Political interests and has numerous costly 
and imposing edifices, among which is the 
Capitol, White House, different Department 
buildings. Congressional Library, National 
Museum, Smithsonian Institute, Corcoran Art 
Gallery, U. S. Naval Observatory and Wash- 
ington Monument. Annual value of manu- 
factured products, $50,000,000. 



AMERICAN FEDERATIONIST— Monthly. 
Labor. Established 1894. American Federation 
of Labor, publishers. Subscription, $1. Claimed 
average circulation for year 1919, 125,000. 112 
pages, 2 columns; length, 8 in.; width, 2 J^. 

Advertising rates, full page, one time, $200 
and pro rata for }4< M or J/g page. 



AMERICAN FORESTRY— >Torthly (15th). 
Fcr.'sts. Lumber, Flower.? and Birds. Estab- 
lished 1895. Tne American Forestry Associ- 
ation, publishers. Subscription, $3.00. Claimed 
average circulation for year 1919, 15,350. 64 
pages, 3 columns; length, 10 in.; width, 2V3 in. 
Forms close 10th. 

Advertising rates, agate, 400 a line; full page. 



$150.00; 



}4 pro rata. Second or third 



covers, $250; fourth cover, $325. Real Estate, 
Publishers, Schools, and Colleges, 320 a line. 



AMERICAN MOTORIST— Monthly. (1st). 
Motoring. Established 1909. American Auto- 
mobile Ass'n. Pub. Co., publishers. Subscrip- 
tion, $1. Sworn detailed average circulation for 
six months ending June, 1920, 35,888 net paid. 
64 pages, 3 columns; length, 10 in.; width, 23^4 in. 



24 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



DISTRICT OF COLUMBIA 



Advertising rates, agate, $1.50 a line. Full 
page, $300; V,, $180; U, $100; K. $63; six months' 
contracts, $270, $160; $90 or $57; twelve months, 
«240, $140, $80 or $50. 



ARMY AND NAVY REGISTER— Every 
Saturday. Military and Naval. Established 
1879. Army and Navy Pub. Co., publishers. 
Subscription, $4. Claimed average circulation 
for year 1919, 11,240 net paid. 32 pages, 3 
and 4 columns; length, 14 in.; width, 3 and 2Ji 
in. Can use matrices. 

Advertising rates, agate, wide columns, 35 
cts. a line; narrow columns, 25 cts.; 1,000 lines, 
on yearly contract, 20 or 15 cts.; 2,000 lines, 
19 or 14 cts.; 3,000 lines, 18 or 13 cts.; 4,000 
lines, 17 or 12 cts.; 5,000 lines, 16 or 11 cts. 



ELECTRICAL WORKER'S JOURNAL— 
Monthly (1st). Labor and Fraternal. Estab- 
lished 1900. International Brotherhood of Elec- 
trical Workers, publishers. Subscription, $o0(i. 
Claimed average circulation for six months end- 
ing June, 1920, 100,000. 48 pages, 2 columns; 
length, 8 in. ; width, 2 3 i in- Cannot use matrices. 
Forms close 6th to lOth. 

Advertising rates, .$12.50 an inch; full page, 
$140; Yi, $80; M. $50. 20% discount when 
three or more issues are definitely contracted 
for to be used within one year. 



FLEET REVIEW— Monthly (1st). Naval. 
Established 1910. Fleet Review Pub. Co., 
publishers. Subscription, $3. 'Sworn average 
circulation for year 1919, 20.065. 48 pages, 
3 columns; length, 12 in.; width, 3H in. Forms 
close 10th. 

Advertising rates, agate, 30 f: a line. Dis- 
counts of 5, lyi or 10% on 500, 1,000 or 2,000 
lines on yearly contract. Classified, 50 per word 



HERALD — Every morning including SUN- 
DAY. Independent. Established 1906. The 
Washington Herald Co., publishers. Subscrip- 
tion, $7.50. Sworn detailed average circulation 
for six months ending March, 1920, daily, 29,532* 
net paid; Sunday, 2.5,470* net paid. 16 pages, 
7 columns; length, 20 9/14 in.; width, 2 1/12 in. 

Advertising rates, agate, 12p: a line; 3,000 
lines, on yearly contract, 11^; 5,000 lines 100 
Position next reading, 1 ct.; full position, 20 
a line extra. Readers, $1 a line; first page, 
$1.50. Classified, 100 a line. 



LIFE AND HEALTH— Monthly (1st). Hy- 
giene. Established 1885. Review & Herald 
Pub. Ass'n, publishers. Subscription, $1. 

Claimed average circulation for year 1919, 
14,600. 32 pages, 2 columns; length, 8 in.; 
width, 2H in. 

Advertising rates, agate, $4 an inch; full 
page. $40; \i, $20; H, $12. 



DISTRICT OF COLUMBIA 



MACHINISTS' MONTHLY JOURNAL— 
Monthly. Fraternal-Labor. Established 1888. 
Sworn average circulation for year 1919, 180,000. 
98 pages, 2 columns; length, 8 in.; width, 2% 
in. Forms close 6th. 

Advertising rates, agate, $14.07 an inch; full 
page, $225; H, }4 or }4 pro rata. 



INFANTRY JOURNAL — Monthly (1st). , 
Military. Established 1904. United States I 
Infantry Ass'n, publishers. Subscription, $3 ! 
Sworn average circulation for year 1919, 5,000 
128 pages, 2 columns; length, 8li in.; width 
2% in. Can use matrices. Forms close 15th 
Office, Union Trust Bldg. 

Advertising rates, full page, $150; 14, $80 
H, $50; ys, $25. 



MISSIONARY— Monthly (1st). Catholic- 
Missions. Established 1887. Apostolic Mis- 
.sion House, publishers. Subscription, $2. 

Detailed average circulation for year 1919, 
152,914*. 40 pages, 2 columns; length, 8 in.; 
width, 214 in. Cannot use matrices. Forms 
close 1st of month preceding. 

Advertising rates, (7 lines minimum) 75 cts., 
flat, a line; back cover, (2 colors), $250. 



NATIONAL GEOGRAPHIC MAGAZINE— 

Monthly (last). Literary-Geographic-Travel- 
Scientific. Established 1888. National Geo- 
graphic Society, publishers. Subscription, $3.50. 
Guaranteed average circulation for year 1921, 
7.50,000* net. 112 pages, 2 columns; length 
of columns, 8J^ in.; width, 2J-4 in. Forms 
close 15th. 

Advertising rates, full pages, $2,000; J^, ^ 
or ys pro rata. 



NATIONAL TRIBUNE— Weekly (Thur.). 
Family. Established 1877. National Tribune 
Co., publishers. Subscription, $2. Guaranteed 
average circulation for 1919, 180,000. 8 pages, 
7 columns; length, 20 in.; width, 2K in. Can 
use mats. 

Advertising rates, agate, 500 a line, flat. 
Classified, 500 a line. Readers, $1 a line. 

See advertisement on page 355. 



NATION'S BUSINESS— Monthly (19th pre- 
ceding). Commercial. Established 1912. 
Chamber of Commerce of U. S. A., publishers. 
Subscription, $3. Guaranteed average circula- 
tion for 1921, 75,000 net paid. 92 pages, 3 
columns; length, 10 }4 in.; width, 2 J/^ in. Cannot 
use matrices. Forms close 1st to 5th month 
preceding. Office, Mills Bldg. 

Advertising rates, (minimum, 1 col.) full page, 
.$600; two columns, $450; one column, $225. 
Second or third cover (black only or black and 
orange), $900; fourth cover, (black only or black 
and orange), $1,000; other specified pages, $700. 



PATHFINDER— Weekly (Saturday). News 
Review. Established 1894. Pathfinder Pub. 
Co., publishers. Subscription, $1. Sworn de- 
tailed average circulation for six months ending 
June, 1920, 286,854*. 32 to 48 pages, 3 columns; 
length, 10 H in.; width, 21/3 in. Can use mats. 

Advertising rates, agate, $1.25, flat, a line. 
Back cover, $650. Readers, $5 a line. 

See advertisement on page 327. 



POST — Every morning including SUNDAY. 
Independent. Established 1877. The Wash- 
ington Post Co., publishers. Subscription, $10. 
Sworn detailed average circulation for six months 
ending March, 1920, daily, 56,685* net paid; 
Sunday, 79,293* net paid. Daily, 12 to 18 pages, 
Sunday. 74 to 86 pages, 8 columns; length, 215^ 
in.; width, 2^8 in- Can use matrices. 

Advertising rates, agate, daily, 230 a line; 
Sunday, 250; 1,000 lines, 210 or 230; 2,500 lines, 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



25 



DISTRICT OF COLUMBIA 



20f! or 22«f; 5,000 lines, 19»! or 21^; 10,000 lines, 
18^or20fi. Position, 10 and 25% extra. ART- 
GRAVURE Section (Sunday Edition only — 
7 cols., 20y2x2H in.), 40 f! a line. Classified, 3(5. 
per word. Readers (black face counts double), 
$1.50; last or society page, $2; and first page, 
$2.50 a count line; preferred, in body type, $1.50; 
telegraphic, $2. 

POSTAL RECORD— Monthly (1st). Postal. 
Established 1887. National As.sociation of 

Letter Carriers, publishers. Subscription, $1.00. 
Claimed average circulation for 1920, 35,037. 
28 pages, 3 columns; length, 9 J^ in. ; width, 2 3/16 
in. Forms close 10th. 

Advertising rates, $4.50 an inch; 85J-2 in. 
within one year, $4.40; 171 in., $4.30; 256}.^ 
in., $4.15; 342 in., $4.05. Position and cover 
pages, 25% extra. Readers, 45fi a line. 



POSTMASTERS' ADVOCATE, THE — 

Monthly (15th). Postal News. Established 
1895. Postmasters' Advocate, Laurence Mills, 
publisher. Subscription, $1. Circulation — 
not given by publisher. 16 pages, 4 columns; 
length, llJi in.; width, 2 3/16 in. Forms 
close 1st. 

Advertising rates, agate, 25^ a line; full page, 
$120; 1/2. S65; M- *35. Readers, 30ji a line. 
Classified, 5(i per word. 

See advertisement on page 318. 



R. F. D. NEWS— Weekly (Saturday). Rural 
Free Delivery Carriers. Established 1902. W. 
D. Brown, publisher. Subscription, $2. Claimed 
average circulation for year 1919, 20,000. 16 
pages, 3 columns; length, 10 in. Can use 
matrices. 

Advertising rates, agate, 25>! a line; full page, 
$60; J/2. $35; H, $25; }4, $20. Classified, 5f 
per word. 



STAR — Every evening except Sunday; SUN- 
DAY morning. Independent. Established, 
1852. Evening Star Newspaper Co., publishers. 
Subscription, $8.40. Sworn detailed average 
circulation for six months ending March, 1920, 
daily, 94,077 net paid; Sunday, 86,746 net paid. 
Daily, 24 to 44 pages; Sunday, 72 pages, 8 
columns; length, 21 Ji in.; width, 2% in- Can 
use matrices. 

Advertising rates, daily, 20ji a line, flat; Sun- 
day, 20f. ROTOGRAVURE Section (Sunday 
Edition, 7 columns, 2 1/12 x 20 2/7 inches. 
Forms close 14 days in advance), 40 fS, flat, a line. 



DISTRICT OF COLUMBIA 



Position, 5 and 7 I4i a line extra. Classified. 
4f! per word. Readers, $1.50 a line; in agate, 75^- 

STARS AND STRIPES— Weekly (Sat.). Mili- 
tary. Established in France, 1918; U. S. 1919. 
The Stars and Stripes Pub. Co., publishers. Sub- 
scription, $2. Guaranteed average circulation 
for year 1921, 100,000 net paid. 8 pages, 7 
columns; length, 19 J/^ in.; width, 2)4 in- Can 
use matrices. Forms close Monday. Office, 
200-209 Bond Bldg. 

Advertising rates, agate, 60«i, flat, a line. Clas- 
sified, Sji per word. 



TIMES— Every evening including SUNDAY. 
Independent. Established 1894. The Wash- 
ington Times Co., publishers. Subscription, 
$10.50. Sworn detailed average circulation for 
six months ending March, 1920, daily, 55,998* 
net paid; Sunday, 42,217* net paid. 16 to 32 
pages daily; 40 to 52 pages Sunday. 8 columns; 
length, 20 in.; width, 2 3^ in. Can use matrices. 

Advertising rates, agate, 16?, flat, a line. Clas- 
sified, 10^ a line. Position, 10 or 25% extra. 
Readers, $1.50 a line; first page readers, $2 a line. 

National advertisers have found that they 
cannot cover the Washington, D. C. field 
without the use of THE WASHINGTON 
TIMES. Its service department renders in- 
valuable aid in the proper marketing of new 
products. 

UNION POSTAL CLERK— Monthly (1st). 
Fraternal Labor. Established 1904. Union 
Postal Clerk Pub. Co., publishers. Subscription, 
$1.00. Claimed average circulation for year 1920, 
20,000. 64 pages, 2 columns; length, 10 in.; 
width, 2^8 in- Cannot use mats. Forms close 
15th. 

Advertising rates, $10.00 an inch; page $80.00; 
H. H, Vs page, pro rata; $9.75, $9.50 or $9.00 
an inch, on contract for 3, 6 or 12 months; $76.00, 
$72.00 or $64.00 for full page and pro rata for 
yi, a or Vs page. 



U. S. GOVERNMENT ADVERTISER— 

Weekly (Thurs.) Government contracts. Es- 
tablished 1882. U. S. Government Advertiser 
(Inc.), publishers. Subscription, $10. Cir- 
culation — not given by publisher. 32 pages, 4 
columns; length, 13 in.; width, 2}4 in. Can- 
not use matrices. Office, 511 Eleventh St. 

Advertising rates, $2.10 an inch; specified 
position, $2.50; 10,000 lines on yearly contract, 
814^ a line. 



A GOOD adoertising agency is one equipped by long experience and actual 
•^* contact with the problems of advertising plus a record of success in 
practice, integrity, financial strength, and strategical location. 




26 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



FLORIDA 



JACKSONVILLE— Population, 91,543. On 

St. John's River and 5 railroads. (10 regular 
steaniers each week for Northern Ports). Com- 
mercial center of Florida of which it is the 
largest city. Excellent harbor with 30-foot 
channel to the ocean and has a very large 
foreign and coast commerce in phosphate, 
cotton, lumber, rosin, turpentine, cigars, 
vegetables and fruits. A number of motion 
picture companies in operation here; other 
industries include naval stores, lumber, cigar 
and cigar-box manufactures, coffee and spice 
mills, cracker, candy, machinery, ship build- 
ing, fruit packing establishments as well as 
large nurseries; is also a prominent winter resort. 
Bank clearings during 1919, .$450,587,496.58. 



FARM AND LIVE STOCK RECORD— 

Monthly (Second Thursday). Agricultural. Es- 
tablished 1894. Florida Pub. Co., publishers. 
Subscription, 500. Claimed average circulation 
for year ending June, 1920, 11,000. 24 pages, 4 
columns; length, 12^2 in.; width, 2 1/12 in. 
Can use matrices. Forms close 5 days in ad- 
vance. 

Advertising rates, agate, 15 cts., flat, a line. 
Two colors on quarter page, 50% extra; on half 
page or larger, 25% extra. 



FARMER AND STOCKMAN— Wepkly (Su ) 
Live Stock Breeders. Established 1899. Florida 
Farmer Company, publishers. Subscription, 
$1. Claimed average circulation for year 1918, 
16,316. 32 pages, 4 columns; length, 133^ in.; 
width, 2J4 in. Cannot use mats. 

Advertising lates, agate, 25 p a line, flat. 
Classified, 4jf per word. 



FLORIDA METROPOLIS— Every evening 
except Sunday. Democratic. Established 

1887. The Metropolis Co., publishers. Sub- 
scription, $5. Sworn detailed average circula- 
tion for six months ending March, 1920, 20,740* 
net paid. 12 to 32 pages, 7 columns; length, 
21 34 in.; width, 21^8 in- Can use mats. 

Advertising rates, agate, 7^ a line. flat. Posi- 
tion, 15 and 25% extra. Classified, 7ff a line. 
Readers, 30?f a line; telegraphic, 50 f. 



TIMES-UNION — Every morning including 
SUNDAY. Democratic. Established 186.5 
Florida Pub. Co., nublishers. .Subscription, 
$10. Sworn detailed avemge circulation, 

for six months ending March, 1920, daily, 27,391* 
net paid; Sunday, 33,803* net paid. Daily, 
14 to 28 pages; Sunday, 48 to 60 pages, 8 columns; 
length of columns, 21 in.; width, 2 1/12 in. Can 
use matrices. 

Advertising rates, agate, daily. 7<f. a line, 
flat; Sunday, 8^. Position, 10 and 25% extra. 
Readers. 250 a count line; telegraphic, 75e a 
line. Classified, daily, 7f! a nonpareil line; Sun- 
day, 8i. 



MIAMI — Population, 29,549. On Biscayne Bay 
with Steamer Service to Nassau, Key West and 
Jacksonville; also .served by Florida East Coast 
Railway. Grape fruit, oranges, avacadoes, 
inaiigoes and other tropical fruits and many 
kinds of vegetables; also forage grasses grown 
and cattle raising extensively engaged in 
throughout the surrounding territory. Great 



tourist resort, entertaining 100,000 visitors 
annually. 800 miles rock roads. 



HERALD — Every morning including SUN- 
DAY. Ind.-Democratic. Establi-shed 1910. 
The Miami Herald, publishers. Subscription, 
$9. Sworn detailed average circulation for six 
months ending March, 1920 daily. 7,593* net 
paid; Sunday, 9,065* net paid. 10 to 32 pages, 
7 columns; length, 213^ in.; width, 2% in- Can 
use matrices. 

Advertising rates, agate, daily 5ff, flat, a line. 
Sunday, 6^. Readers, daily or Sunday, 20^ 
a line; first page, $1.50. Classified, 12$; a line. 

See advertisement on page 362. 



METROPOLIS— Every evening except Sun- 
day. Ind.-Democratic. Established 1903. Me- 
tropolis Pub. Co., publishers. Subscription, 
$7.80. Sworn detailed average circulation for 
six months ending March, 1920, 7,991* net paid. 
8 to 16 pages, 7 columns; length, 21 in.; width, 
214 in. Can use mats. 

Advertising rates, 5«f, flat, a line. Position, 
25%, extra. Readers, 20^ a line; first page, oOf. 

See advertisement on page 388. 



PENSACOLA— Population, 31,035. On Pen- 
sacola Bay and 2 railroads. Port of entry, 
has excellent harbor and extensive commerce, 
being nearer to Panama Canal and the coal 
and iron fields of the Birmingham district than 
any other Gulf Port. Ships vast quantity of 
lumber, cotton, wool, tallow, hides, fishing 
and naval stores. Largest fresh fish market 
south of Baltimore. Its industries include fer- 
tilizer factory; steel ship, wooden ship and 
wooden reduction plants; dry dock; steel ship- 
building plant; planing and saw mills, etc. 
sixty manufacturing establishments in all, 
with a combined capital of $2,000,000.00. 
Pensacola Navy Yard and U. S. Naval Aviation 
School and Fort Barrancas with Coast Artil- 
lery located here. Annual income from the 
various industries, $35,000,000.. 



JOURNAL — Every morning, including SUN- 
DAY. Democratic. Established 1898. Jour- 
nal Publishing Co. (Inc.), publishers. Sub- 
scription, daily, $7.50. Sworn detailed average 
circulation for six months ending March, 1920, 
daily, 5,552 net paid; Sunday, 6,671 net paid. 
8 to 24 pages, 7 columns; length, 20 in.; width, 
2 J-6 in. Can use matrices. 

Advertising rates, agate, daily, 3i; Sunday, 
4^., fiat, a line. Position, 25% extra. Classified, 
daily, 4fi a line; Sunday, 5^. Readers, 20c a line. 



NEWS — Every evening except Sunday. 
Democratic. Established 1885. Pensacola 
News Pub. Co., publi.-ihers. Subscription, $7. 
Sworn average circulation for six ni'titlis prior 
to April, 1920, 5,560* net paid. 8 to 40 pages, 
7 columns; length, 20 in.; width, 2}^ in. Can 
use matrices. 

Advertising rates, 3 0, flat, a line. Position, 
25% extra. Readers, 150 a line. Classified, 
1 ct. per word. 



TAMPA — Population city proper (including West 
Tampa), 60,000. It is situated on Hills- 
fa )ro'a;i Biy, with the best protected deep 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



27 



FLORIDA 



water harbor on the Gulf coast. Regular lines 
of steamers to Atlantic and Gulf Ports, with 
large export trade to Europe and the Near 
East, with more than a million and a quarter 
tons of phosphate moving out each twelve 
months. It is the center of the phosphate 
district, naval stores and lumber business of 
the State. Has three shipbuilding plants and 
a marine railway of large size ; one shipbuilding 
plant is constructing largest steel ships ever 
turned out of a southern yard — 11,800 tons. 
Largest clear Havana cigar manufacturing 
center in the world, with more than 200 fac- 
tories employing 15,000 skilled workers. Cigars 
shipped from city year 1920, 418,000,000. 
Payroll of cigar industry nearly $20,000,000 
a year. Is center also of citrus fruit and vege- 
table-growing section of the state — South 
Florida shipped more than 11,000,000 boxes 
of citrus fruits during 1919-20 season, and 
nearly 60,000 carloads of products of fruit 
groves and vegetable tracts. Center of west 
coast tourist section, attracting around 100,000 
visitors during 1919-20 winter season. Bank 
clearings 1919, $97,439,849.09. 



FLORIDA GROWER— Weekly (Sat.). Agri- 
cultural. Established 1908. Florida Growers 
Pub. Co., publishers. Subscription, $2. De- 
tailed average circulation for six months ending 
June, 1920, 16,763*. 24 to 40 pages, 4 columns; 
length, 12 in.; width, 2}4 in- Can use mats. 

Advertising rates, agate, 20fi, flat, a line. 
Back or inside cover (two colors), $150; back 
cover (3 or 4 colors), $175. Classified, 5ji per 
word. 



FLORIDA 



HERALDO DOMINICAL— Weekly (Sunday). 
Spanish-Independent. Established 1914. T. 
de la Campa Gozoles, publisher. Subscription, 
$2. Sworn average circulation for year 1919, 
5,000* net paid. 16 pages, 6 columns; length, 
19 in.; width, 2J^ in. Cannot use matrices. 

Advertising rates, 20 cts. an inch. 



TIMES — Every evening except Sunday. 
Democratic. Established 1893. Tampa Pub. 
Co., publishers. Subscription, $7. Sworn aver- 
age circulation for six months prior to April, 
1920, 13,141 net paid. 12 to 24 pages, 7 col- 
umns; length, 22 in.; width, 2}4 in. (ian use 
matrices. 

_ Advertising rates, 3 J^ cts. a line, flat. Posi- 
tion, 15 and 25% extra. Readers, 15 cts. a line. 
Classified, 1 ct. per word. 



TRIBUNE — Every morning including SUN- 
DAY. Democratic. Established 1894. Tampa 
Tribune Pub. Co. (Inc.), publishers. Subscription, 
$8. Sworn detailed average circulation for six 
months ending May, 1920, daily, 20,871 net 
paid; Sunday, 26,939 net paid. Daily, 12 to 16 
pages; Sunday, 34 to 100 pages; 7 columns; 
length, 21 in.; width 2}4 in. Can use matrices. 

Advertising rates, agate, daily, 7f a line; 
Sunday, 8p; 1,000 lines on yearly contract, 
6}4i or 7Hf!; 3,000 lines, 6f! or 7i; 5,000 lines, 
50 or 6fi. Position, 25% extra. Readers, 20 ^ 
aline; telegraphic, 50f!. Classified, li per word. 



GEORGIA 



ALBANY— Population, 11,555. Seat of Douger- 
ty County. On Flint River, at head of navi- 
gation and is served by — Ga. S'thwest & 
Gulf; Seaboard Air line; Atlantic Coast Line; 
Ga. N'thern; Cent, of Ga. Railroads. Center 
of paper shell pecan and fruit growing district, 
also cotton, corn and peanuts grown in abun- 
dance; other industries of importance are: — 
several large brick and guano plants; oil mills; 
cotton compress; peanut product plants; cotton 
factory. Annual income from various indus- 
tries, $6,000,000. 



HERALD — Every evening except Sunday. 
Democratic. Established 1891. Herald Pub- 
lishing Co., publishers. .Subscription, $7. Sworn 
average circulation for six months prior to April, 
1920, 4,551* net paid. 8 to 20 pages, 7 columns; 
length, 20 }/2 in. ; width, 2 3/16 in. Can use mats. 

Advertising rates, 42 ji in., flat. Position, 25% 
additional. Amusement and political copy 

63 p in. Readers, 15 ji counted line. 

AMERICUS — Population, 9,010. County seat 
of Sumter County. 

» 

TIMES-RECORD — 

See advertisement on page 326. 



ATLANTA— Population, 200,616. Fourteen 

radiating steam railroad lines. One of the 
most important manufacturing and distribut- 
ing centers in the entire South. The principal 



industries are as follows: Flour, paper, steel, 
furniture, shoes, proprietary medicines, ready- 
to-wear clothing, wooden ware, cotton and 
cotton oil mills and agricultural implement 
factory together with several fertilizer fac- 
tories; over 500 nationally known manu- 
facturers and producers maintain Southeastern 
headquarters here because of the city's strategic 
location, 500 local factories produce a thousand 
different articles. Its trade in lumber is no less 
important than that of cotton and is the 
most important southern horse and mule mar- 
ket. Southern headquarters for insurance 
companies, automobile manufacturers and 
many other concerns doing a national business. 
Seat of Emory University, Oglethorpe Uni- 
versity, Georgia School of Technology, Agnes 
Scott College, Cox College, Washington Semi- 
nary for young ladies, Atlanta Medical College, 
two Dental Colleges and a College of Pharmacy, 
as well as the following colored institutions: 
Atlanta University, Clark Theological School, 
Gammon School of Theology and Spelman Uni- 
versity. Postal receipts for 1919, $2,632,354.56. 
Bank clearings during 1919, $3,290,186,378.00. 



AMERICAN — Sunday edition of Georgian, 
which see. 



CHRISTIAN INDEX— Weekly (Thursday). 
Baptist. Established 1821. Index Pt'g. Co., 
publishers. .Subscription, $2. Sworn detailed 
average circulation for year ending March, 



28 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



GEORGIA 



1920, 19,207 net paid. 32 pages, 3 columns; 
length, 10^ in.; width, 2% in. 
Advertising rates, $2.69 an inch. 



CONE & WOODSMAN, Inc. 

See advertisement on pages 322 and 323. 



COTTON— Monthly (5th). Textiles. Es- 
tablished 1872. W. R. C. Smith Pub. Co., 
publishers. Subscription, $1. Sworn detailed 
average circulation for six months ending Dec, 
1919, 5,676. 200 pages, 2 columns; length, 10 
in.; width, 3H in. Forms close 24th. 

Advertising rates, full page, $85; }4, $50; }4< 
S30; Vs, $18; six months' contract, $77.50, $45, 
$27, or $16; yearly contract, $70, $40, $24 or $14. 



DIXIE MOTOR NEWS— Semi-monthly (1st 
and 15th). Automobile Tire & Accessory Trade. 
Established 1920. Dixie Motor News Co., 

publishers. Subscription, $1.50. Claimed aver- 
age circulation for three months ending Aug., 
1920, 5,000. 36 pages, 3 columns; length, 10 
in. ; width, 2 }4 in. Cannot use matrices. Forms 
close 10 days in advance. Office, Alfriend Bldg. 

Adverti-sing rates, $2.50 an inch; full page, 
$76; Ji, $40; M. S25; Vg, $15. Discounts of 
6%, 8% or 12% on 3, 6 or 12 month contract. 



GEORGIA 



CONSTITUTION— Every morning including 
SUNDAY and TRI-WEEKLY, Tuesday, Thurs- 
days and Saturdays. Democratic. Established 
1868. Constitution Pub. Co., publishers. Sub- 
scription, daily, $7.50; Sunday, $3.25. Tri- 
weekly, $1.50. Sworn detailed average circula- 
tion for six months ending March, 1920, daily, 
50,851* net paid; Sunday, 57,506* net paid; 
tri-weekly, each issue, 124,482* net paid. Daily 
and Sunday, 12 to 84 pages; tri-weekly, 8 to 
12 pages; all editions, 8 columns; length, 21J^ 
in.; width, 2 in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
18>; a line; 1.000 lines, 15r, 2,000 lines, 13fi. 
Position, 22e. 1S(: or 16d; Amusements, 15^, flat; 
Schools. Colleges and Resorts, 13 ji a line. Readers, 
40f a line; telegraphic, $1.50. Classified, 18); a 
line. TRI-WEEKLY, covering 3 issues, 90f a 
line. Readers. $2 a line; first page, $3.50. Class- 
ified, 90(5 a line. 

See advertisement on page 396. 



FROST, LANDIS & KOHN — 

See advertisement on pages 324, 325 and 326. 

GEORGIA FARM JOURNAL— Monthly (4th 
Monday). AgricMltuxal. Established 1920. 
The^ Morganhall, publishers. Subscription, $1.20. 
Claimed average circulation for three months 
ending March, 1920, 7,500. 8 to 16 pages, 4 
columns; length, 13 2/7 in.; width, 2 3/16 in. 
Can use matrices. Forms close 2nd Mondav. 

Advertising rates, agate, lOji a line. Back 

•page, Iji a line extra; two colors (full page copy 

only), 3p a line extra. Readers, $2.10 an inch. 

GEORGIAN — Every evening except Sunday. 
AMERICAN, Sunday. Democratic. Estab- 
lished 1906. The Georgian Company, pub- 
hshers. Subscription, $9.50. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 39,433 net paid; Sunday, 94,811 
net paid. Daily, 16 to 28 pages; Sunday, 48 
to 72 pages; 8 columns; length, 20 1/7 in.; 
width, 2ys in. Can use matrices. 

Advertising rates, agate, daily, 12p; Sunday, 
15(, flat, a line. Position, 15 and 25% extra. 



Readers, daily or Sunday, 40 f a count line. 
Classified, daily or Sunday, 18fi a line. 

INDEPENDENT— Weekly (Thursday). Col- 
ored-Independent. Established 1903. Inde- 
pendent Pub. Co. (Inc.), publishers. Sub- 
scription, $1.50. Guaranteed average circulation 
for year 1921, 41,000. 8 pages, 6 columns; 
length, 20 in.; width, 2 J^ in. Cannot use mats. 

Advertising rates, agate, 7fi a line, flat. Read- 
ers, $1 an inch.  

JACOBS AND COMPANY. 
See advertisement on pages 307, 308, 309, 
310 and 311. 

JOURNAL — Every evening except Sunday. 
SUNDAY morning and TRI-WEEKLY, Tues.- 
Thurs.-Sat. Democratic. Established 1883, 
The Atlanta Journal Co., publishers. Subscrip- 
tion, daily, $7.50; Sunday, $3.25; Semi-Weekly. 
$1.50. Sworn detailed average circulation 'or 
six months ending March, 1920, daily, 56,892* 
net paid; Sunday, 76,440* net; semi-weekly, 
each issue, 81,533* net paid. Daily, 16 to 
24 pages; semi-weekly, 8 pages; Sunday, 40 
to 78 pages, 7 columns; length, 21 in.; width, 
2 14 in. Can use mats. 

Advertising rates, agate, daily or Sunday 
18fi a line; 1,000 lines, within one year, 16?; 
2.000 lines, 14 <. Position, 25% extra. Schools 
and Colleges or Resorts, 14 f!, flat, a line. Clas- 
sified, 18p a line; three consecutive times, l&f, 
7 times, 14?. Readers, non-pareil, 40ff a line; 
telegraphic, $2; SEMI-WEEKLY, display or 
classified. 60?, flat, a line, covering three issues; 
full position, 10% extra. Readers, $1.20 a line. 

See advertisement on page 389. 

SODA DISPENSER — Monthly (15th). 
Trade. Established 1907. Donald A. Loyless, 
publisher. Subscription, 50 cts. Claimed aver- 
age circulation for year, 1919, 7,571. 50 pages, 
2 columns; length of columns, 9 in.; width, 3J^ 
in. Forms close 1st. 

Advertising rates, full page, $60; 5^2, $36; 
34, $22; H. $13. Discounts on 3, 6 or 12 months. 



SOUTHERN BANKER— Monthly (1st). Fi- 
nancial. Established 1903. Southern Banker 
Pub. Co., publishers. Subscription, $2.50. 

Circulation — not given by publisher. 104 to 
112 pages, 2 columns; length, lOM in-; width, 
3}/^ in. Can use matrices. Forms close 5 to 
8th. Office, Candler Bldg. 

Advertising rates, agate, 20)i a line; full page, 
$65; 6 times, $57.50; 12 times, $50; H page, 
$.35, $30 or $27.50; K page, $20, $17.50 or $15. 
Classified, position wanted, 10^ a line; for sale, 
$1.50 an inch. •  —  

SOUTHERN CULTIVATOR AND DIXIE 
FARMER — Semi-monthlv (1st & 15th). Ag- 
ricultural. Established 1843. The Cultivator 
Pub. Co., publishers. Subscription, $1. Detailed 
average circulation for year 1921, 44,779*. 
32 pages, 3 columns; length, 11 in.; width, 
2^ in. Can use matrices. Forms close 10 
days in advance. 

Advertising rates, agate, 30 cts. a line. 



SOUTHERN ENGINEER— Monthly (1st). 
Technical. Established 1904. W. R. C. Smith 
Pub. Co.. publishers. Subscription, 50 cts. 
Sworn detailed average circulation for twelve 
months ending June, 1920, 19,288 net paid. 160 
pages, 2 columns; length of columns, 10 in.; width, 
3}4m. Forms close 12th. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



29 



GEORGIA 



Advertising rates, full page, $95; J^, $58; 
14' $38; 'g, $25; six months contract, $90, $55, 
$35 or $22.50; one year, $85, $52, $32 or $20. 



SOUTHERN RURALIST — Semi-monthly. 
(1st and 15th). Agricultural. Established 
1893. Southern Ruralist Co., publishers. Sub- 
scription, 50 cents. Sworn detailed average cir- 
culation for first six months, 1920, 304,462 net 
paid. 24 to 64 pages, 4 columns; length, 13% 
in.; width, 2}/i in. Forms close fifteen days in 
advance. 

Advertising rates, agate, $2 a line, fiat; full 
page, $1,504; extra color, $50 additional; back 
cover, two colors, $1,750. Classified, lOfi per 
word. 

See advertisement on page 401. 



WESLEYAN CHRISTIAN ADVOCATE— 

Weekly (Friday). Methodist. Established 
1836. Wesleyan Advocate Board of Trustees, 
publishers. Subscription, $2. Sworn average 
circulation for year ending March, 1920, 9,653* 
net paid. 32 pages, 3 columns; length, 10}^ 
in. ; width, 2 1/5 in. 

Advertising rates, $1 an inch. 



AUGUSTA— Population, 52,548. On Savannah 
River and 9 railroads. Has a $100,000.00 
barge line to coast. Has a 54,000 horse power 
water power plant and thirteen large cotton 
factories as well as flour and lumber mills, 
cotton seed oil mills, 4 ice factories, chemical 
and marble works, foundries; brick yards and 
machine shops of the Georgia R. R., Central 
of Georgia shops and C. & W. C. railroad shops. 
Big fruit growing and canning factories, as well 
as one of the largest inland markets of the 
world in cotton. Seat of Medical College of 
Georgia. There has been constructed a $2,- 
000,000.00 levee to protect city from floods; also 
government Post Office, costing, $325,000.00 
and two modern, 10 and 17 story office build- 
ings. Annual value of manufactured products, 
$122,000,000. Bank clearings during 1919, 
$230,462,786.23. 



CHRONICLE — Every morning including 
SUNDAY. Democratic. Established 1785. 
Augusta Chronicle Pub. Co., publishers. Sub- 
scription, $9. Sworn detailed average circula- 
tion for six months ending March, 1920, daily, 
9,972 net paid; Sunday, 9,438 net paid. 10 to 
60 pages, 7 columns; length, 21 in.; width, 2^ in. 
Can use matrices. 

Advertising rates, agate, il^i, flat, a line. 
Classified, im per word. Readers, 30(5 a line. 

See advertisement on page 330. 



HERALD — Every evening except Sunday; 
SUNDAY morning. Estabhshed 1890. Her- 
ald Pub. Co., publishers. Subscription, $9. 
Sworn detailed average circulation for six months 
ending March, 1920. daily, 13,535 net paid; 
Sunday, 9,776 net paid. Daily, 10 to 24 pages; 
Sunday, 36 to 50 pages, 7 columns; length, 21 '4 
in.; width, 2 Jg in. Can use matrices. 



Advertising rates, 5?, flat, a linej in full posi- 
tion, 6f; next to reading, 5}^e. Readers, 15) 



a line. Classified, IMfi per word. 



COLUMBUS— Population, 31,125. Located at 
the head of navigation on the Chattahoochee 
River and is served by three railroads. The 
leading cotton manufacturing town of the 
South, with 12 cotton and hosiery mills having 



GEORGIA 



382,000 spindles; also sewer pipe, fertilizer, 
bottling, building material, show case and 
fixture, agricultural implement, iron and plow 
works; bagging factories; flour mills; and other 
industries, making more than 200 articles. 
Hydro-electric center with practically all in- 
dustries operated by this form of power. Ft. 
Benning, permanent small-Arms training 
school, the largest of its kind in the world, is 
located on 98,000 acres of land eight miles 
from Columbus. It accommodates 5,000 
officers of the U. S. Army. Annual income 
from the various industries, $33,430,044.16. 



ENQUIRER-SUN— Every morning includ- 
ing SUNDAY. Democratic. Established 1828. 
Enquirer-Sun Company, publishers. Subscrip- 
tion, $7. Sworn detailed average circulation 
for six months ending March, 1920; daily, 
4,524* net paid; Sunday, 4,485* net paid. Daily, 
8 to 12 pages; Sunday, 20 to 28 pages; daily and 
Sunday, 7 columns; length, 20 in.; width, 2^ 
in. Can use matrices. 

Advertising rates, agate, 30 a line, flat. 
Readers, 20fi a line. Classified, 10 word. 

LEDGER — Every evening except Saturday 
and Sunday; SUNDAY morning. Democratic. 
Established 1S86. R. W. Page, publisher. 
Subscription, $9. Sworn detailed average cir- 
culation for six months ending March, 1920; 
daily, 7,531 net paid; Sunday, 7,494 net paid. 
10 to 28 pages, 7 columns; length 21 J^ in.; width 
2J/sin. Can use matrices. 

Advertising rates, agate, 4ff, flat, a line. Posi- 
tion, 20% extra. Classified, Iji per word. Read- 
ers, 20fi a line. 

See advertisement on page 336. 



SOUTHEAST LIVE STOCK — Monthly 
(15th). Agricultural and Live Stock. Estab- 
lished 1914. South East Live Stock Co., pub- 
lishers. Subscription, $1. Circulation — not 
given by publisher. 48 pages, 2 and 3 columns; 
length, 12 in.; width, 3 3/14 and 214 in- Cannot 
use matrices. Forms close 1st. 

Advertising rates, $1.75 an inch. Classified 
20 p per word. 



MACON — Population, 52,525. On Ocmulgee 
River and 6 railroad lines. Home of "The 
Chautauqua of the South"; "Masonic Grand 
Lodge of Georgia"; "Georgia State Fair". 
Is in the heart of the famous peach belt, being 
the distributing point for said product. Has 
a vast trade in cotton of which 150,000 bales 
are received annually and of which probably 
50,000 bales are used in their cotton mills. 
Is the largest brick market in the South, 
having an annual out-put of 100,000,000. 
Manufacturers also include machine shops; 
sash and blind works; railroad repair shops, 
sewer pipes, iron and brass foundries; fertiliz- 
er, wagon, implement-handle and harness fac- 
tory; cotton seed oil and products and saw 
mills. Combined pay rolls of the various 
industries amounting to more than $500,000 
per month. Hydro Electric Power Municipal 
Water Plant, 14,000,000 gallons daily capacity. 
Seat of Mercer University, Pio Nono College, 
Wesleyan Female College, Georgia Academy 
for the Blind, St. Stanislaus College (Catholic), 
M. De Sales Academy (Catholic), Ga-Ala., 
Business College and five institutions for colored 
people. Property values (not including public 
and charitable institutions), $100,000,000 



30 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



GEORGIA 



Bank clearings for year 1919, $365,957,539. 
Annual value of manufactured products, $60,- 
000,000. 



NEWS — Every evening except Sunday. SUN- 
DAY morning. Democratic. Established 
1884. Macon News Printing Co., publishers. 
Subscription, $7. Sworn detailed average cir- 
culation for six months ending March, 1920, 
daily, 19,332* net paid; Sunday, 18,440* net 
paid. Daily, 10 to 24 pages; Sunday, 32 to 
60 pages; 7" columns; length, 20 in.; width, 2J^ 
in. Can use matrices. 

Advertising rates, 8j! a line; 1,000 lines, T f; 
2,000 lines, 6)i. Hotels and Resorts, 7?;, flat, a 
line; Schools and Colleges, 6^, flat. Position, 10 
or 25% extra. Classified, 2j! per word. Readers, 
60^ a line, brevier, 25^; telegraphic, 60fi. 

The Macon News first in circulation, ser- 
vice, results and in the minds of Central 
South Georgia's thinking people. 



TELEGRAPH — Every morning, including 
SUNDAY. Democratic. Established 1826. 
Macon Telegraph Pub. Co., publishers. Sub- 
scription, $8. Sworn detailed average circula- 
tion for six months ending March, 1920; daily, 
18,920* net paid; Sunday, 18,576* net paid. 
Daily, 14 to 24 pages; Sunday, 40 to 60 pages, 
8 columns; length, 20 in.; width, 2 in. Can 

use matrices. 

Advertising rates, agate, 8f! a line; 1,000 
lines, 7p; 2,000 lines, 6^. Position, 25% extra. 
Classified, IJ^fi per word. Readers, 25fi a line. 



ROME — Population, 14,146. On Coosa River 
and is served by seven railway systems. Is 
an important cotton market and has large 
cotton compresses. In the center of a thriv- 
ing agricultural and mineral producing terri- 
tory. Foundries and machine shops locat- 
ed here; also furniture, basket, pants, hosiery, 
fertilizer, plow, wheelbarrow, scale, sewer pipe, 
shirt and stove factories; iron furnace, tannery 
and pressed brick factories. Shorter College 
and a number of other thriving educational 
institutions are located here. 



GEORGIA 



NEWS — Every evening except Sunday; SUN- 
DAY morning. Democratic. Established 1919. 
News Pub. Co., publishers. Subscription, $6. 
Claimed average circulation for six months ending 
March, 1920, 4,500. 8 to 32 pages, 8 columns; 
length, 21 in. ; width, 2 1/12 in. Can use matrices. 

Advertising rates, agate, 2}^fi a line, flat. 
Position, 25% extra. Readers, lOfi a line. Clas- 
sified, 4JS a line. 

SAVANNAH— Population, 75,000. On Savan- 
nah River and 7 railroads. Port of entry, 
has fine harbor and is the leading commercial 
city of Georgia. Coast-wide steamship lines 
with frequent sailings to New York, Boston, 
Baltimore, Philadelphia and Jacksonville, Fla. 
The largest trade o'^ any city in the world in 
naval stores; also in manufacture and shipping 
of fertilizers and second largest trade of any 
city in the United States in cotton. Large 
ship-building and lumber plants; pulp mill, 
sugar refinery. Bank clearings covering year 
1919, $487,813,232.34. 



NEWS — Every morning including SUNDAY. 
Democratic. Established 1850. Morning News 
Co. (Inc.), publishers. Subscription, daily and 
Sunday, $9. Sworn detailed average circulation 
for six months ending March, 19:^0, daily, 20,572* 
net paid; Sunday, 23,421* net paid. 8 to 36 
pages, 7 columns; length, 21 in.; width, 2J^ in. 

Advertising rates, agate, daily \0t: Sun- 
day, lOf^; 1,000 lines, on yearly contract, 7 or 
%i; 2,000 lines, 5H or QVii; 3,000 Unes, 5 or 
6^. Mail Order, Literature, Schools, Resorts 
or Tours, daily or Sunday, 6f! a line. Position, 
i^f! and 10 a line extra. Readers, (minion), 
20?f a line. Classified, 30 f! for 25 words or less. 

PRESS — -Every evening, except Sunday. Es- 
tablished 1892. Democratic. Pleasant A. 
Stovall, publisher. Subscription, $7.50. Sworn 
detailed average circulation for six months ending 
March, 1920, 14,928* net paid. 12 to 28 pages, 
7 columns; length, 21 inches; width, 2% iii- Can 
use matrices. 

Advertising rates, agate, 5f5 a line, flat. Posi- 
tion, 10% and 25% extra. Classified, \i per 
word. Readers, 20 $i a line. 

See advertisement on page 353. 



IDAHO 



BOISE— Population, 1919 estimate, 20,000. 
Capital and commercial center of Idaho. 
County seat of Ada county. On Oregon 
Short Line R. R. and 60 miles of interurban 
electric line connect adjacent towns with 
Boise. Arrowdock Dam, having a capacity 
of 244,300 acre feet, located 20 miles from 
Boise. Leading industries are creameries, 
candy, harness, apiary (bee-keeping) supply 
and canning factories, prune evaporators, 
quarries, cement, soap, brick, tent and awning 
works, packing houses, foundries, machine 
shops and printing houses. Boise Barracks, 
U. S. Assay office, Land Office, State Capitol, 
State Penitentiarv and Soldiers' Home located 
here. Bank Clearings during 1919, $92,245,- 
930. 



CAPITAL NEWS— Every evening except 
Sunday; SUNDAY morning. Independent. 
Establi-shed 1901. Capital News Pub. Co. 
Ltd.. publishers. Subscription, $7.20. Claimed 
average circulation for six months prior to April, 
1920, 10,776* net paid. Daily, 8 to 16 pages; 
Sunday, 26 to 36 pages; daily and Sunday, 7 
columns; length, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 5f! a line; 1,000 lines, 4^. 
Position, 10 and 25% extra. Classified, l^ii 
per word. Readers, 20f5 a line, lOfi subsequent 
insertion. 



IDAHO FARMER— Weekly (Thur.). Agri- 
cultural. E.stablished 1895. Cowles Pub. Co., 
Spokane, Wash., publishers. Subscription, 25ji. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



31 



IDAHO 



Sworn detailed average circulation for six months 
ending June 30, 1920, 32,436 net paid. 28 to 
64 pages, 4 columns; length, 13}^ in.; width, 
2 5/16 in. Can use matrices. 

Advertising rates, agate, 2of a line; in combina- 
tion with Washington Farmer and Oregon Farmer, 
70f a line. Classified, (in combination only), 7)i 
per word. 



IDAHO STATESMAN— Every morning in- 
cluding SUNDAY. Republican. Established 
1864. Statesman Printing Co., publishers, 

Subscription, S9. Sworn detailed average cir- 
culation for six months ending June, 1920; daily, 
14,737* net paid; Sunday, 14,972* net paid. 
8 to 36 pages, 7 columns; length, 21 in.; width, 
2J^ in. Can use matrices. 

Advertising rates, agate, 5pi a line, flat. Posi- 
tion, 10 and 25^ extra. Readers, 20p a count 
line. Classified, 1 f per word. 



IDAHO 



NAMPA — Population, 9,000. Located in a 

fertile farming and fruit growing country. 
Railroad lines in seven directions — 15 steam 
trains and 30 interurban electric trains daily 
— touching every business center in Southern 
Idaho; is the junction city for the branch 
line running to state capital. Is the physical 
and commercial hub of the finest body of 
irrigated land in America and is the dairy 
center of Idaho and home of second largest 
milk condensery in the country. Northwest 
Homeless College located here. 



FREE PRESS— Every morning except Sun- 
day. Independent. Established 1919. Co- 
operative Pub. Co., Publishers. Claimed average 
circulation for year 1920, 5,000. 8 to 16 pages, 
7 columns; length, 20 in., width, 2 1/6. Can use 
matrices. 

Advertising rates, agate, 3 cts. flat, a line. 
Position 25% extra. Readers, 20 cts. a line. Clas- 
sified, 5 cts. a line. 



ILLINOIS 



ALTON — Population, 24,417. Located 25 miles 
north of St. Louis, on Mississippi river; Chicago 
& Alton; Cleveland, Cincinnati, Chicago & St. 
Louis (Big 4) ; Chicago, Burlington & Quincy. 
Chicago, Peoria and St. Louis and Illinois 
Terminal railroads. Considerable river trade 
and is a distributing point for farm products. 
Large manufacturing district, producing bot- 
tles, pig lead, strawboard, castings, tools, 
cartridges, stokers, mine cars, brick, sewer 
pipe, oil products, powder, flour, meat pro- 
ducts, stone and sand. Monthly pay roll, 
$1,000,000. Seat of Shurtleff College, Ursu- 
line Academy, Monticello Seminary and Wes- 
tern Military Academy. Annual value of 
manufactured products, $52,000,000. 



TELEGRAPH — Every evening except Sun- 
day. Republican. Established 1836. Tele- 
graph Printing Co., publishers. Sworn detailed 
average circulation for .six months ending June, 
1920, 5,015 net paid. 8 to 20 pages, 7 columns; 
length, 20 in. ; width, 2 1^ in. Can use mats. 

Advertising rates, agate, 2J-^fi a line. Posi- 
tion, 15 or 25% extra. Readers, 10 jS a line. 
Classified, ly^i a count line. 



AURORA — Population, 41,242. Located in the 
center of what is claimed to be the finest 
farming land in the world; on 6 railroads and 
is the center of an interurban system extending 
in every direction. Three-fourths of street 
m'ileage is paved. Maintains its own lighting 
plant; likewise its own water works, supplying 
every part of the city from six artesian wells. 
Industries include large cotton and flour mills, 
machine shops, scraper and dumper, pumping 
and conveying machinery, carriage, sash and 
blind, cement mixer, glycerine and its products, 
binder-board, steel cabinet, garment, corset, 
silver ware, brass ware, automobile, pneumatic 
and electric tool, motorcycle and door hanger 
factories, packing plant, stove and range and 
cooperage works, also locomotive car shops of 



the C. B. & Q. R. R. Annual value of manu- 
factured products, $18,000,000. Bank clearings 
during 1920, $31,693,000.71. 



BEACON-NEWS — Every evening except Sun- 
day; SUNDAY morning. Republican. Es- 
tablished 1846. Aurora Beacon Pub. Co., 
publishers. Subscription, $6. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 16,087 net paid; Sunday, Claimed, 
16,375 net paid. 12 to 20 pages, 8 columns; 
length, 21 in.; width, 2 in. Can use matrices. 

Advertising rates, agate, 5J^f, flat, a line. 
Classified, Ijf per word. Readers, 5f per word. 



B ATA VIA — Population, 1918 estimate, 5,476. 
Located 38 miles west of Chicago, on Chi- 
cago, Burlington and Quincy, and Chicago 
and Northern Western Railway systems. 
Dairy and farming district. Lime stone 
quarries in vicinity. Large agricultural im- 
plement factories. 



HOUSEHOLD JOURNAL— Monthly (1st). 
Family and floral. Established 1908. The 
Household Journal Co., publishers. Subscrip- 
tion, 35f^. Detailed average circulation for year 
1919-20, 476,884*. 24 to 64 pages, 4 columns; 
length, 12 J/g in. ; width, 2 3^8 in- Can use mats. 
Forms close 18th. 

Advertising rates, agate, $1.90 a line; full 
page, $1,000; back cover, (in colors), $1,150. 
Classified, 30 {! per word. 

See advertisement on page 407. 



BLOOMINGTON— Population, 32,000. Seat 
of McLean County. Six steam and two 
electric railways. Coal mining extensively 
carried on and breeding of fine horses and im- 
ported stock largely engaged in. Great 
horse market; annual sales, $1,100,000.00. An- 
nual pay roll of $6,000,000 divided among 
75 manufacturing establishments and fac- 
tories, including machine shops of the C. & A. 



32 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



Ry., which employs more than 2,000 men. 
Seat of Illinois State Normal School and 
Illinois Wesleyan University. Annual value 
of manufactured products and jobbing houses, 
$30,000,000. Bank clearings covering first 
six months 1920, $55,000,000. 



BULLETIN — Every evening except Satur- 
day and Sunday; SUNDAY morning. Ind.- 
Democratic. Established 1S80. Braley & 
O'Donnell, publishers. Subscription, $6. 

Sworn detailed average circulation for six months 
ending ^larch, 1920, daily, 6,652 net paid; Sun- 
day, 8,316 net paid. Daily, 8 to 16 pages; 
Sunday, 16 to 36 pages, 7 and 8 columns; length 
of columns, 21 in.; width, 2}^ in. Can use 
matrices. 

Advertising rates, agate, S}4i a line, flat. 
Positions, 15 or 25% extra. Classified, Ifi per 
word. Readers, 30 (! a line. 



PANTAGRAPH — Every morning except Sun- 
day. Republican. Established 1846. The 
daily Pantagraph (Inc.), publishers. Sub- 

scription, $5. Sworn average circulation for six 
months ending March, 1920, 17,-418* net paid; 
8 to 24 pages, 8 columns; length, 21 in.; width, 
2 in. Can use matrices. 

Advertising rates, agate, SHs^ a line; 2,500 
lines, 5c. Position, 25 "^c extra. Readers, 2oi 
a line. Classified, 2j! per word. 

SCHOOL AND HOME EDUCATION— Also 
—THE ILLINOIS TEACHER. Monthly (1st 
except July and August). Educational. Es- 
tablished 1881. The Public School Pub. Co., 
publishers. Subscription, $2. Sworn combined 
average circulation for six months ending June, 
1920, 22,631*. 64 pages, 3 columns; length, 
1014 in.; width, 2 §4 in. Forms close 10th. 
Can use mats. 

Advertising rates, covering both publications 
agate, 30 p a line; 10% or 20% discount on 3 
or 10 times; 1,000 lines on contract, 18p. 



CANTON— Population, 10,928. On two rail- 
roads and one interurban line. At the buckle 
of the famous Illinois Corn Belt. Trade center 
for a very rich farming and mining district. 
The home of the largest and oldest permanently 
established plow factory in the world; other 
industries include large agricultural imple- 
ment works, machine shops and foundry, over- 
all factory as well as brick, tile and cigars; 
a number of coal mines in vicinity. 



LEDGER — Every evening except Sunday. 
Independent. Established 1912. Canton 

Ledger Co., publishers. Subscription, $6. 

Sworn detailed average circulation for six months 
ending March, 1920, 5,758 net paid. 8 to 16 
pages, 7 columns; length of columns, 20}^ in.; 
width, 2 l-i in. Can use matrices. 

_Advertising rates, agate, 2 J^p a line. Position, 
15% and 25% extra. Readers, 15f a line. Clas- 
sified, Ip per word. 



REGISTER — Every evening except Sunday. 
Republican. Established 1890. Canton Reg- 
ister Pub. Co., publishers. Subscription, $5.00. 
Sworn detailed average circulation for six months 
ending March, 1920, 3,215* net paid. 8 to 
16 pages, 7 columns; length of columns, 21 in.; 
width, 2J^ in. Can use matrices. 



ILLINOIS 



Advertising rates, agate, 2^t a line; 350 
line contract, 2}^^; 700 lines, 2Ji0; 1,400 line, 2e. 
Readers, 150 a line. Classified, Ip per word. 

CENTRALIA — Population, which includes the 
adjoining suburbs of Central City and Wamac, 
16,000. Known as the capital and gateway 
of "Egypt." Located in a thriving dairying, 
fruit and grain rai.sing district, which is also 
rich with highly modern coal mines and oil 
fields. Is served by Illinois Central (two 
lines); Chicago, Burlington & Quincy; South- 
ern; Railway Systems, there being 30 passenger 
trains daily. Is a di\asion point of Illinois 
Central, with $2,000,000 (Including I. C. and 
Burlington) shops and 1400 employees. 
Leading industries are envelope, shoe heel, 
cigar (four) and overall factories; v-inegar 
works; creamery and ice cream plant; ice 
(two) and printing (three) plants; flour and 
planing mills; marble and bottling (two) works. 
About 4,000 workers are employed in the vari- 
ous enterprises, with an annua! pav roll of 
$3,000,000. Bank deposits, $3,500,000. 



SENTINEL — Every evening except Sunday- 
Independent. Established 1863. Verne E. 
Joy, publisher. Subscription, $7.80. Sworn de- 
tailed average circulation for three months 
ending March, 1920, 4,572* net paid. 8 to 12 
pages, 7 columns; length of columns, 20^4 in.; 
width, 2 J4 in. Can use matrices. 

Advertising rates, agate, 2}^2p a line; next to 
reading, 2 ^Ip; full position, 3p. Composition, 7f 
an inch additional. Readers, (brevier), 15p a 
count line; following news, 20 e; preceded and fol- 
lowed by news, 250. Classified, Ip per word. 

CHAMPAIGN-URBANA— Population, 30,000. 
Located in, and is seat of Champaign County, 
the very center of the world'^ famous corn belt 
district with the highest priced farm lands in 
the United States. Third richest agricultural 
county in United States and third largest 
county in area in Illinois. County population, 
60,000. Four railroads. Main railroad shops 
Illinois Central and New York Central. Manu- 
facturing devoted largely to textile goods, 
foundries, tools, portable houses, elevating 
cranes, locomotive cranes. Annual income 
from various industries, $3,000,000.00. Twelve 
banks. Better and more beautiful homes in 
Champaign-Urbana than any other city in 
Illinois excepting Chicago. Home of great 
L'niversity of Illinois with 3,600 acres of land 
and 9,000 students which gives the district 
income of $7,000,000.00 annually. 



NEWS-GAZETTE — Every evening except 
Sunday; SUNDAY morning. Republican. Es- 
tablished 1804. D. W. Ste\-ick, publisher. 
Subscription, $6. Sworn detailed average cir- 
culation for six months ending March, 1920; 
daily, 8,643 net paid; Sunday, 8,748 net paid. 
Circulation A. B. C, 12 months' period ending 
6-30-20, 9,207. 10 to 32 pages, 7 columns; 
length, 21 |i in.; width, 2}4 in. Can use mats. 

.4dvertising rates, agate, 4 0a line, flat. Com- 
position, 100 an inch, additional. Position, 
25% extra. Readers, 250 a line. Classified, 
20 per word. 

See advertisement on page 402. 



CHICAGO— Popularion, 2,701,212. Chicago is 
a metropolis of the first rank and the great 
central market of the United States. It is 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



33 



ILLINOIS 



the second city in point of population in the 
United States and the fourth in the world. 
It is the greatest railroad center, being the 
terminus of 39 railways, including 22 great 
railway systems. The region around and 
which looks to Chicago as the market of its 
chief commodities, is an area rich in mineral 
resources and the richest area of the size on 
earth in the matter of soils. The city is noted 
for the magnitude of its business establish- 
ments, industry and trade. It is a leading 
market in dry goods, general merchandise and 
other manufactured products. It is the fore- 
most distributing center for grain, provisions 
and live stock. It has a notable system 
of public parks and playgrounds, famous 
educational and scientific institutions, excellent 
hotels and fine business buildings. It is the 
seat of the University of Chicago and the pro- 
fessional departments of the Northwestern 
University. 



ABENDPOST— Every evening except Sun- 
day and SONNTAGPOST, Sunday morning. 
German. Established 1889. The Abendpost 
Co., publishers. Subscription, $5.00. Sworn 
average circulation for six months prior to April, 
1920, daily, 41,647* net paid; Sunday, 33,365* 
net paid. Daily, 8 to 16 pages; Sunday, 16 
to 24 pages. 8 columns; length, 21 }i in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, 20 p a line; 3,000 lines, 
within one year, 15f!; 5,000 lines, 12i; 7,500 
lines, lip; 10,000 lines, lOfi. Readers, long 
primer, $1 a line; brevier, 50ji. 



ADVANCED THOUGHT AND OCCULT 
DIGEST— Monthly (1st). Literary. Es- 

tablished 1916. Advanced Thought Co., pub- 
lishers. Subscription, $1.50. Claimed average 
circulation for six months ending Dec, 1918, 
11,900 net paid. 36 pages, 2 columns; length, 
8 in.; width, 2^-i in. Cannot use matrices. 
Forms close 15th. Office, 159 No. State St. 

Advertising rates, $4 an inch; full page, $40; 
H or }^ pro rata. 



AGRIMOTOR— Monthly (15th). Farm Trac- 
tor-Trade. Established 1917. Halhwell & 
Patton Pub. Co., publishers. Subscription, $1.50. 
Sworn average circulation for six months ending 
June 15, 1920, 5,646 net paid. 76 to 148 pages, 
2 columns; length, 10 in.; width, 3 7/12 in. Can- 
not use mats. Forms close 8th. Office, 1804 
No. American Bldg. 

Advertising rates, twelve consecutive inser- 
tions, full page, $100; Vz, $55; H< $35; six con- 
secutive insertions, $125, $69 or $44; single in- 
sertions, $1.50, $83 or $53. Extra colors, $35 
additional per page per color; $25 for J^ page, 
for }4 page. 



AMERICAN — Every evening except Sun- 
day. Democratic. Established 1900. Even- 
ing American Pub. Co., publishers. Subscrip- 
tion, $4. Sworn detailed average circulation for 
six months ending March, 1920, 398,489* net 
paid. 12 to 28 pages, 8 columns; length, 20 
in.; width, 2 1/7 in. Can use matrices. 

Advertising rates, agate, 60^ a line, flat; 
semi-news style, $1 a line. Publishers, except 
newspaper, 50f<. Position next to reading, 15ji, 
or full position, 25 fi a line extra. Clas.sified, 
accepted at display rate of 60?i a line. Readers, 
$2.50 a line; pages 2 or 3, $5; first page, $10. 



ILLINOIS 



AMERICAN BUILDER— Monthlv(lst) Trade. 
Established 1905. American Builder Co., pub- 
lishers. Subscription, $3.00. Sworn detailed 
average circulation for year 1919, 40,995 net 
paid. 224 to 280 pages, 2 columns; length, 
10 in.; width, 3J4 in. Forms close 15th. Can 
use mats. Office, 1827 Prairie Ave. 

Advertising rates, agate, $1.25 a line; full 
page, $2.50; Ji $150; H, $80; 34, $45; on yearly 
contract, $1.10, $225, $125, $65 or $35; six 
months, $1.15, $230, $130, $70 or $37.50; three 
months $1.20, $240, $140, $75 or $40; back cover, 
$400; inside covers, $325; opposite editorial 
pages, opposite inside of index, 25%; on reading 
pages in back section, or other specified positions, 
15% extra. 

AMERICAN CONTRACTOR— Weekly (Sat.). 
Building and Contracting. Established 1879. 
American Contractor Publishing Co., publishers. 
Subscription, $10. Claimed average circulation 
for year ending June. 1920, 6,867. 100 to 160 
pages, 4 columns; length, 10 3^ in.; width, 2% 
in. Can use mats. Office, 6 N. Michigan Ave. 

Advertising rates, full page, $80; J/o, $42; 
H, $22; i/g, $12; 1/16, $7; 13 times, $58, $32, 
$17, $10, $6; 26 times, $51, $29, $16, $8.50, $5; 
52 times, $42, $25.50, $14.50, $8, $4.25. 



AMERICAN CO-OPERATIVE JOURNAL— 
Monthly (1st). Agricultural. Established 
1905. American Co-Operative Pub. Co., 

publishers. Subscription, $1. Guaranteed 

average circulation for year 1921, 80,000. 52 
pages, 3 columns; length, 10 '2 in.; width, 2i^ 
in. Cannot use matrices. Forms close 15th. 
Office, 608 So. Dearborn St. 

Advertising rates, agate, 70 f5, flat, a line. 



AMERICAN ELEVATOR & GRAIN TRADE 

— Monthly (1st). Grain Elevators, Seed Plants, 
Etc. Established 1882. Mitchell Bros. Pub- 
lishing Co., publishers. Subscription, $1. 
Claimed average circulation for year ending 
August, 1920, 5,139 net paid. 84 pages, 4 
columns; length, 12 in.; width, 2J^ in. Cannot 
use matrices. Forms close 5th. Office, 431 
So. Dearborn St. 

Advertising rates, $3.75 an inch; full page, 
$69; 3 times, $66; 6 times, $60.50; 12 times, $55; 
1^ page, $41.25, $38.50, $35.75 or $33; H page, 
$27. .50, $24.75, $22 or $19.80; yi page, $16.50, 
$14.85, $13.20 or $11. Pages in colors, $35 
extra per color. Classified, 20ff a line. 



AMERICAN FARMING— Monthly (1st). 
Agricultural. Established 1906. American 
Farming Pub. Co., publishers. Subscription, 
25fi. Guaranteed average circulation for year 
1921, 300,000*. 16 to 32 pages, 4 columns; 
length, 12 J2 in-; width, 2^ in. Forms close 
20th. Office, 537 So. Dearborn St. 

Advertising rates, $2.00, flat, a line. Position 
or color specified, 10% extra. Readers, 50% 
extra. 



AMERICAN FIELD— Weekly (Saturday). 
Sports. Established 1874. American Field 
Pub. Co., publishers. Subscription, $5. Cir- 
culation — not given by publisher. 32 pages, 
4 columns; length, 14 in.; width, 2 34 in- 
Advertising rates, $3.50 an inch; one month, 
$3.25; three months, $3; six months, $2.50; 
one year, $2. Classified, 5ji per word. 



34 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



AMERICAN FOOD JOURNAL— Monthly 
(25th). Food Industry. Established 1906. 

C. A. Paterson, publisher. Subscription, $2.50. 
Circulation — not given by publisher. 50 pages, 
3 columns; length, 10 in.; width, 2 1/5 in. Can- 
not use matrices. Forms close loth to 20th. 
Office, Randolph and Dearborn Sts. 

Advertising rates, $10 an inch; full page, $100; 
J^, $60; J, (full column), $40; M. $30. Dis- 
counts of 10% or 25% on six or twelve times. 



AMERICAN FRUIT GROWER— Monthly 
(1st). Horticultural and Agricultural. Es- 
tablished 1880. Robt. B. Campbell, publisher. 
Subscription, $1.00. Sworn detailed average cir- 
culation for first 5 months 1920, 200,874* 
net paid. 36 to 96 pages, 4 columns; length 
of columns, 12J/2 in.; width, 2% in. Forms 
close 20th. 

Advertising rates, agate, $1.75, flat, a line. 
Back cover, two colors, $1,450; three or four 
colors, $1,550. Inside covers, three or four 
colors, $1,450. Advertisements in two colors, 
10% extra. Classified, 15p per word. 



ILLINOIS 



AMERICAN GARAGE & AUTO DEALER 
— Monthly (1st). Motor-Trade. Established 
1915. American Garage & Auto Dealer (Inc.), 
publishers. Subscription, $1. Claimed aver- 
age circulation for year 1919, 14,000. 80 pages, 
2 columns; length, 10 in.; width, 3J4 in. Cannot 
use matrices. Forms close 10th. Office, 110 
So. Michigan Ave. 

Advertising rates, full page, $100; }/2, H, or 
J^ page pro rata. Discount of 10 or 20% on six 
or twelve insertions. Outside front cover, $200; 
outside back cover, $125; other preferred space 
15% extra. Additional color 25% extra. 

AMERICAN JOURNAL OF CLINICAL 
MEDICINE— Monthly (1st). Medical. Es- 
tablished 1894. American Journal of Clinical 
Medicine (Inc.), publishers. Subscription, 

$3. Claimed average circulation for year 1920, 
15,000. 128 pages, 2 columns; length, 8 in.; 
width, 23^ in. Forms close 15th. Can use 
matrices. Office, 4737 Ravenwood Ave. 

Advertising rates, full page, $110; ]4, $60; 
M, $40; Vs, $25; three months contract, $100, 
$55, $35 or $23; twelve months, $90, $50, $30 
or $20. Classified, 8(! per word. 



AMERICAN JOURNAL OF VETERINARY 
MEDICINE— Monthly (1st). Veterinary. Es- 
tablished 1906. D. M. Campbell, D. V. S., 
publisher. Subscription, $4. Claimed aver- 
age circulation for year 1920, 8,400 net paid. 
112 to 128 pages, 2 columns; length, 8K in.; width, 
2% in. Office, 9 So. Clinton St. 

Advertising rates, full page, $50; Y^, $30; 
M- $20; Vi, $12.50. Discounts of 5, 10 or 
16%% on 3, 6 or 12 months, $84; 6 months, 
$160; one year, $300; K. $18. Classified, 8^ 
per word. 



AMERICAN LUMBERMAN— Weekly (Sat.). 
Lumber-Trade. Established 1873. American 
Lumberman (Inc.), publishers. .Subscription, $4. 
Claimed average circulation for year ending 
June, 1920, 12,257, 104 pages, 3 columns; 
length, 103^ in.; width, 2 J^ in. Can use mats. 
Office, 431 S. Dearborn St. 

Advertising rates, upon application. 

AMERICAN MILLER — Monthly (1st). 
Flour, Feed and Cereal Mills. Established 



1873. Mitchell Bros. Pub. Co., publishers. 

Subscription, $2. Claimed average circulation 
for six months ending June, 1920, 7,312. 48 
pages, 4 columns; length, 13 in.; width, 2J^ in. 
Cannot use mats. Forms close 20th. (Office, 
431 So. Dearborn St. 

Advertising rates, $4 an inch; full page, $110; 
3 times, $104.50; 6 times, $99; 12 times, $93.50; 
H page, $71.50, $66, $60.50 or %bb; H page, 
$49. .50, $44, $38.50 or $33; % page, $29.70, 
$27.50, $24.20 or $22. Pages in colors, $35 
extra per color. Classified, 10 lines or less, 50^. 



AMERICAN POULTRY JOURNAL — 
Monthly (1st). Poultry. Established 1874. 
American Poultry Journal Pub. Co., publishers. 
Subscription, $1. Claimed average circulation 
for year 1919, 85,000. 84 to 2.52 pages, 3 col- 
umns; length, 10 in.; width, 2 3^ in. Forms close 
15th. Cannot use mats. Office, 523 Plymouth 
Court. 

Advertising rates, agate, 70(f a line; 210 lines 
on yearly contract, 64 p; 420 lines, 63 fi. Readers, 
$1 per line. Classified, 15j per word; 3 times, 
36 fi per word. 



AMERICAN SWINEHERD — Monthly 
(1st). Swine Raising and Farming. Estab- 
lished 1885. American Swineherd Pub. Co., 
publishers. Subscription, 50 cts. Claimed 
average circulation for year 1919, 35,150. 85 
to 240 pages, 3 columns; length, 10 in.; width, 
2li in. Forms close 25th. Office, 407 So. 

Dearborn .St. 

Advertising rates, 30 cts. a line. In com- 
bination with "Swine World," "Berkshire 
World" and "Durac Bulletin," 95 cts. a line; 
including both issues "Durac Bulletin," and 
Swine World, $1.70. Classified, 7 cts. per word. 



AMERIKAI FIGYELO — Weekly (Satur- 
day). Hungarian-Independent. Established 
1914. Amerikai Figyelo Co., publishers. .Sub- 
scription, $2. Claimed average circulation for 
year 1919. 17,500. 6 to 24 pages, 7 columns; 
length, 20 3 ■> in. ; width, 2 3^ in. Can use matrices. 
Office, 305 So. La Salle St. 

Advertising rates, 10 cts. a line; on contract 
exceeding 7,000 lines, 8 cts. 



AMERIKAN — Semi-weekly edition of 
Svornost, which see. 



BANKERS MONTHLY— Monthly (1st). Es- 
tablished 1883. Rand McNally & Co., publish- 
ers. Subscription, $5. Sworn average circula- 
tion for year 1920, 8,403*. 112 pages, 3 col- 
umns; length, 10 ?8 in.; width, 7 in. Forms close 
1.5th. Office, 536 So. Clark St. 

Advertising rates, agate, 35 jf a line; $5 aa 
inch; full page, $150; double column, $100; 
single column, $50.00; J4 page, $37.50; 1^ page, 
$75. Second cover, 3 color or black, $175.00; 
3rd cover, 3 color or black, $175.00; 4th cover, 
3 color or black, $200.00. 



BAPTIST— Weekly (Sat.). Religious. Estab- 
lished 1920. The Northern Baptist Convention, 
publishers. Subscription, $2.50. Claimed aver- 
age circulation for three months ending August, 
1920, 48,726. 36 pages, 3 columns; length, 
10 in.; width, 2 5/16 in. Cannot use matrices. 
Forms close Friday week preceding. Office, 
417 So. Dearborn St. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



35 



ILLINOIS 



Advertising rates, agate, 30jS a line; full page, 
$125; back cover, S200; two colors, $240. In- 
side covers, SloO; 2 colors, $180. 



BECKWITH, S. C. SPECIAL AG'CY— 
See advertisement on pages 330, 331, 332, 333, 
334, 335 and 336. 

BELL TELEPHONE NEWS — Monthly 
(1st). Telephone Employes. Established 

1911. Amory T. Irwin, publisher. Subscrip- 
tion, $2. (Free to employes). Claimed aver- 
age circulation for year, 1919, 43,000. 36 pages, 
3 columns; length, 10 in.; width, 23^ in. Can 
use matrices. Forms close 10th. 

Advertising rates, on yearly contract, full 
page, $100; }4, $50; M. $30; Vs. $15. 



BELTING AND TRANSMISSION— Semi- 
Monthly (5th and 20th). Belting-Trade. Es- 
tablished 1902. International Trade Press (Inc.), 
publishers. Subscription, $2. Detailed average 
circulation for year 1921, 8,112*. 50 pages, 
2 columns; length, 10 in.; width, 3 H in. Cannot 
use matrices. Forms close 10 days in advance. 
Office, 542-553 Monadnock Blk. 

Advertising rates, full page, $125, with dis- 
counts of 10, 20, 30 or 40% on 3, 6, 12 or 24 
pages. Front cover (two colors), $150; back 
cover, $130; inside covers, $125. 



BERKSHIRE WORLD— Monthly (1st). Ag- 
ricultural and Swine Breeding. Established 
1909. The Frost Pub. Co., publishers. Sub- 
scription, $1.50. Claimed average circulation 
for year 1920, 15,434. 64 pages, 3 columns; 
length, 10 in.; width, 2% in. Forms close 
25th. Office, 537 So. Dearborn St. 

Advertising rates, agate, 25 cts. a line, flat. 
See American Swinebreed for combination rate. 
Classified, 7 cts. per word. 



BETTER FARMING— Monthly (1st). Agri- 
cultural. Established 1877. Farm Press Pub. 
Co., publishers. Subscription, 50c. Sworn de- 
tailed average circulation for year 1919, 304,107* 
net paid. 24 to 32 pages, 4 columns; length, 
12 14 in. ; width, 2 14 in. Forms close 20th pre- 
ceding. Cannot use mats. 

Advertising rates, agate, $2, flat, a line; full 
page, $1,350; cover page, 2 colors, $1,500. Clas- 
sified, 25(: per word. 

See advertisement — Colored Insert — between 
pages 304 and 305. 

BILLIARDS MAGAZINE— Monthly (1st). 
Amusements-Sports. Established 1913. Billi- 
ards Magazine (Inc.), publishers. Subscription, 
$3. Circulation — not given by publisher. 68 
pages, 2 columns; length, 8 in.; width, 2}^ in. 
Can use mats. Forms close 15th. 

Advertising rates, full page, $150; }4^ H or 
H pro rata. Back cover (two colors) $250. 

BLADET — Weekly (Tuesday). Swedish- 

Rehgious. Established 1877. Chicago Bladet 
Publishing Co., publishers. Subscription, $1.50. 
Claimed average circulation for year 1919,10,343. 
8 pages, 7 columns, length of columns, 20 J4 
in.; width, 2J^ i n. 

Advertising rates, 75 cts. an inch. 

BLUE BOOK MAGAZINE— Monthly (1st 
of preceding month). Short stories. Estab- 
lished 1905. The Story-Press Corporation, 



ILLINOIS 



publishers. Subscription, 82. Guaranteed aver- 
age circulation for year 1921, 175,000. 192 
pages, 2 columns; length, 8 in.; width, 2^ in. 
Forms close 12th of second preceding month. 
Advertising rates, agate, $1 a line; full page, 
$200; }/s, H and K pages, pro rata; facing 
contents, $250; 2d or 3d cover or facing same, 
$250 or facing title page of Art Section, $250; 
facing last page of reading, $300; back cover 
page, $1,000. Classified, $1 a line, with dis- 
count of 10% on 6 insertions. 

BOYCE'S PUBLICATION^. 

See advertisement outside back cover. 



BREEDER'S GAZETTE— Weekly (Thurs). 
Farm Live Stock. Established 1881. Sanders 
Pub. Co., publishers. Subscription, SI. 50. 

Sworn detailed average circulation for six months 
ending June, 1920, 64,215* net paid. 36 to 
64 pages, 4 columns; length, 13 in.; width, 2}/g 
in. Can use mats. 

Advertising rates, agate, 80 cts. a line, flat; 
fourth cover page, facing first illustrated reading 
article or facing sub-title (illustrated), $640; 
center double page, $1,300. 

BUDD, JNO. CO. 

See advertisement on pages 352, 353, 354, 
355, 356 and 357. 



CANADIAN AMERICAN— Weekly (Sat.). 
Independent. Established 1883. George 

Sutherland, publisher. Subscription, $2. 
Circulation — -not given by publisher. 10 pages, 
6 columns; length, 19}^ in.; width, 2}4 in. Can 
use matrices. Office, 542 So. Dearborn St. 

Advertising rates, agate, 25?f a line. Position, 
20% extra. Readers, 50 f! a line. 

CANDY & ICE CREAM— Monthly (1st). 
Confectionery. EstabHshed 1888. Modern 
Confectioner Pub. Co., publisher. Subscription, 
$3. Sworn detailed average circulation for six 
months ending June, 1920, 4,951*. 190 pages, 
3 columns; length, 10 H in. ; width, 2 }4 in. Can- 
not use matrices. Forms close 10th of month 
preceding. Office, 5 N. La Salle St. 

Advertising rates, 2 page spread, $160; 3 
times, $150; 6 "times, $134; 12 times, $125; 



full page, 890, $87.50, 



page, $70, 



$67.50, .$60 or $55; H page, $50, $47.50, $42.50 
or $40; H page, 845, 842.50, $37. .50 or $35; 
li page, $35, $32.50, $27.50 or $25; H page, $30, 
$27.50, $22. .50 or $20; 1/12 page, $18, $16, 
$13 or $11. 



CANNER— Weekly (Sat.). Canning, Pre- 
serving & Pickling. Established 1895. Canner 
Pub. Co., publishers. Subscription, $3. Cir- 
culation — not given by publisher. 100 pages, 
2 columns; length, 10 in.; width, 3H in. Cannot 
use matrices. Forms close Tuesday. Office, 
222 N. Wabash Ave. 

Advertising rates, full page, single issue, $40; 
J'2. $25; H. $15; Vs, $9; 1/16, $5.50; less than 
full year, $.30, $17, $10, 86 or 83.50; full year, 
$25, $14, $8, 84.50 or $2.50. Classified, 25fS a 
line. 



CARTOONS MAGAZINE— Monthly (10th 
to 15th preceding). Literary. Established 1912. 
Popular Mechanics Company, publishers. Sub- 



xDVERTISlNG paves the way for face-to-face salesmanship, and 
^ maizes it easier, quicl^er, cheaper and bigger. 



36 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921. 



ILLINOIS 



scription, $3. Circulation — not given by pub- 
lisher. 100 pages, 2 columns; length, 8 in.; 
width, 2 5^ in. Cannot use matrices. Forms 
close 15th of second to 1st of month preceding. 
Office, 6th N. Michigan Ave. 

Advertising rates, agate, 45{i a line; $6.25 
an inch; full page, $100; H or H page pro rata. 
Second or third cover (black), $125; back cover, 
(3 colors), $250. Classified, 5? per word. 



CEMENT AND ENGINEERING NEWS— 
Monthly (5th). Concrete Construction. Es- 
tabHshed 1896. William Seafert, publisher. 
Subscription, $1. Claimed average circulation 
for year ending June, 1920, 5,895 net. 72 pages, 2 
columns; length, 10 J^ in.; width, 3}^ in. Can 
use matrices. Forms close 25th. 

Advertising rates, full pages, $70; }4i S40; 
M. »28; Vs, $16. 



CEPY— Weekly (Sun.). Polish-Humorous. 
Established 1896. Cepy Pub. Co., publishers. 
Subscription, $1.50. Claimed average circula- 
tion for year 1919, 20,559. 12 pages, 4 columns; 
length, 15 in.; width, 2 1/12 in. Can use matrices. 
Office, 1501 No. Division St. 

Advertising rates, $1.40 an inch; 100 in.; 
on yearly contract, $1.20; 300 in., $1.12; 700 
in., $1.05; 1,000 in., 98ff. Readers, 15(i a line. 
Classified, 4j! per word. 

CHICAGO COMMERCE— Weekly (Sat.). 
Commercial. Established 1911. The Chicago 
Ass'n of Commerce, publishers. Subscription, 
$2. Circulation — not given by publishers. 90 
pages, 3 columns; length, 10 3^2 in.; width, 2V2 
in. Can use matrices. Office, 10 So. La Salle 
St. 

Advertising rates, full page, $100; ?^, $75; 
M, $40; Yf,, $25. Discounts of 10, 20, 30 or 
40% on 13, 26, 39 or 52 insertions. Back cover, 
$175; center 2 page spread or inside front cover, 
$150; opposite first reading page or inside back 
cover, .$125. 



CHICAGO LEDGER— Weekly (Sat.). Lit- 
erary and Family. Established 1872. W. D. 
Boyce Co., publishers. Subscription, $2. Circu- 
lation in combination with SATURDAY BLADE, 
detailed average more than 600,000*. 28 pages, 
4 columns; length, 13 ^-^ in.; width, 2}/i in. Can 
use matrices. Forms close second Tuesday 
preceding. Office 500-14 N. Dearborn St. 

.■Vdvertisements must include the SATURDAY 
BLADE and CHICAGO LEDGER; combination 
rate, agate, $3 a line. Classified, 35^ per word. 

See advertisement outside back cover. 



CHRISTIAN CENTURY— Weekly (Thurs.) 
Disciples of Christ. Established 1884. Sub- 
scription, $3. Circulation^ — not given by pub- 
lisher. 24 to 32 pages, 3 columns; length, 10 3^ 
in.; width, 2^ in. Can use matrices. Office, 
1408 So. Wabash Ave. 

Advertising rates, agate, lOji a line. 



ILLINOIS 



CLASS — Monthly (5th). Advertising. Es- 
tablished 1916. G. D. Grain, Jr., publisher. 
Subscription, $1. Sworn detailed average cir- 
culation for six months ending June, 1920, 
5,500. 104 pages, 2 columns; length, 7 in.; 
width, 1 13/16 in. Cannot use mats. Forms close 
Ist. Office, 417 S. Dearborn St. 

Advertising rates, full page, one time, $65; 
H. $35; J^, $15. Double page inserts, preferred 
positions or color work on request. 



COLUMBIAN AND WESTERN CATHOLIC 
— Weekly (Friday). Religious, K. of C. Es- 
tablished 1867. Columbian Pub. Co., publishers. 
Subscription, $1.25. Guaranteed average circula- 
tion for year 1920, 35,000 net paid. 16 to 24 
pages, 4 columns; length, 14 in.; width, 2]/i in. 
Can use matrices. Office, 163 W. Washington. 

Advertising rates, agate, 25f; 1,000 lines. 
20«i; 2,500 lines, \7 i; 5,000 lines, 15^; 10,000 
lines, 14^. Readers, 50 cts. a line. 



CONE & WOODMAN, Inc. 

See advertisement on pages 322 and 323. 



CONFECTIONERY MERCHANDISING— 
Monthly (1st). Retail Confectioners. Estab- 
lished 1920. The Merchandising Pub. Corp.. 
publishers. Subscription, $2. Sworn detailed 
average circulation for six months ending Dec, 
1919, 6,000. 48 pages, 3 columns; length, 10 
in.; width, 2 J4 in. Cannot use matrices. Forms 
close 1st to 10th. Office, 608 So. Dearborn St. 

Advertising rates, 2 full pages facing, $210; 



full page, $110; 2,, $75; 1.^, 



$40; 



$31; M, $21; Js, $16; 3 times, $200, $104, $71.25, 
$55.10, $38, $29.45, $19.95 or $15.20; further 
discounts on 6 and 12 times contracts. In- 
side front or back cover (2 colors), $125; outside 
back cover (2 colors), $150. 



CONTINENT— Weekly (Thurs.). Presby- 
terian. Established 1870. Oliver R. WiUiam- 
son, publisher. Subscription, $3.00. Sworn 
detailed average circulation for six months end- 
ing Dec, 1919, 31,462 net paid. 36 to 72 pages. 
3 columns; length of columns, 11 34 in.; width, 
2?^ in. Can use matrices. 

Advertising rates, agate, 30«i a line; 26 times 
or 1,000 lines, on contract, 10% discount; 52 
times or 2,000 lines, 15%,. Position, 20% extra. 
Readers, $1 a line. Classified, 5fi per word. 



CO-OPERATOR— Monthly (1st). General 
Trad?". Established 1914. Tribune Co., pub- 
lishers. Subscription price, none. Sworn aver- 
age circulation for six months ending June, 1920, 
15,000. 8 to 12 pages, 4 columns; length, 16 3/7- 
in.; width, 2}^ in. Can use matrices. 

Advertising rates, agate, 30 (! a line; 25 or 
20^ a line for 6 or 12 consecutive insertions. 



CORN BELT FARM DAILIES— Every day 
except Sunday. Agricultural Newspapers. 

"Drovers Journal", Chicago; "Drovers Telegram", 
Kansas City; "Drovers Journal", Omaha; "Na- 
tional Live Stock Reporter", East St. Louis, 
111. The Corn Belt Farm Dailies Co., publishers. 
Subscription, each paper, $5 yearly. Sworn de- 
tailed combined average circulation for six 
months ending Sept. 30, 1919, 116,585. 8 pages, 
7 columns; length, 21^4 in.; width, 2 Ve in. Can 
use mats. Office, 836 Exchange Ave. 

Advertising rates, 30»i a line, flat. 



COUNTY AGENT & FARM BUREAU— 
Monthly (1st). Agricultural leaders. Es- 

tablished 1912. Bert Ball, publisher. Sub- 
scription, 50d. 32 pages, 3 columns; length, 
10 in.; width, 2 J4 in. Can use mats. Forms 
close 20th. Offices, 141 W. Jackson Blvd. 

Advertising rates, agate, 18?! a line; full page, 
$75.00; 1/2, $37.50; M. $18.75. 



CREAMERY AND MILK PLANT— Month- 
ly (5th). Milk products. Established 1912. 
National Milk Pub. Co. Inc., publishers. Sub- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



37 



ILLINOIS 



scription, $1. Sworn detailed average circular- 
tion for year 1920, 5,650* net paid. 92 
pages, 2 columns; length, 9 J-i in.; width, 2 J'g in. 
Cannot use matrices. Forms close 20th. Office, 
327 So. La Salle St. 

Advertising rates, full page, $65; Kt 838; 
Ji, $22; twelve months, $52, $30 or $17. 

D. A. BUERGERZEITUNG— Weekly (Sat.). 
German-Ind. Established 1877. Beobachter 
Pub. Co. (Inc.), publishers. Subscription, $2. 
Claimed average circulation for year 1919, 
11,800. 6 to 12 pages, 7 columns; length, 21 
in.; width, 2}^ in. Office, 1646 N. Wells St. 

Advertising rates, agate, lOf^, flat, a line. 
Readers, 2bi a count line. Financial, 20f a line. 



DEFENDER— Weekly (Sat.). Negro-Inde- 
pendent. Established 1906. Robert S. Abbott, 
publisher. Subscription, $4. Claimed average 
circulation for 6 months ending June, 1920, 
200,000. 8 to 16 pages, 7 columns; length, 21 
in.; width, 2 J^ in. Can use matrices. Office, 
3159 State St. 

Advertising rates, agate, 35fS a line, flat. Clas- 
sified, 25^ a line. 

See advertisement on page 350. 



ILLINOIS 



DENNI HLASTEL — Every morning, including 
SUNDAY and HLASTEL. Semi-weekly, Tues- 
days and Fridays. Bohemian-Independent. 
EstabHshed 1S91. Denni Hlastel Printing and 
Pub. Co., publishers. Subscription, daily, $7; 
semi-weeklv, $2.50. Claimed average circulation 
for year 19"l9, daily, 35,000; semi- weekly, 45,000. 
8 to 20 pages, 7 columns; length, 21 J^in.; width, 
2yi in. Can use matrices. 

Advertising rates, daily, agate, 6(i a line. 
Sunday, 8p. Readers, 25€ a line. Classified, 
8^ a line. Semi-weekly, olii- a line. Position, 
50% additional. 

DENTAL FACTS— Monthly (l.st except July 
and Aug.). Dental. Established 1912. Dental 
Facts Pub. Co., publishers. Subscription, 50(^. 
Detailed average circulation for year 1919, 
51,500*. 100 pages, 1 column; length, 8M 
in.; width, oJ4 in. Can use matrices. Forms 
close 10th preceding month. 

Advertising rates, full page, $115; J^, $65; 
H, $40; H, $28; twelve times, $92, $51.50, 
$32.50 or $22.50. 

DOMESTIC ENGINEERING— Weekly (Sat- 
urday). Plumbing, Heating and Ventilating 
Trade. Established 18S9. Domestic Engineer- 
ing Co., publishers. Subscription, $2. Sworn 
detailed average circulation for six naonths ending 
June, 1920, 9,729* net paid. 84 pages, 2 col- 
umns; length, 9?^ in.; width, Z]/i in. Office, 
407 So. Dearborn St. 

Advertising rates, full page, $125; }^, $75; }4,, 
$40; Yi, $2.5. 

DROVERS JOURNAL — Every evening ex- 
cept Sunday. Agricultural and Live Stock. 
Established 1873. Drovers Journal Pub. Co., 
publishers. Subscription, $5. Sworn average 
circulation for six months prior to April, 1920, 
42,220* net paid. 6 to 12 pages, 7 columns; 
length, 21 5/7 in.; width, 2J^ in. Can use 
matrices. Office, Union Stock Yards. 

Advertising rates, agate, 13 (i a line. Position, 
20% extra. Classified, \Zi a line. Readers, 
25^ a line. Combination — including Kansas 
City, (Mo.) Drovers Telegram, Omaha, (Neb.) 
Journal-Stockman and East St. Louis, (111.) 



Live Stock Reporter, display 30^ a line; any 
three papers, 3^ a line less than regular com- 
bined rate; two papers, 1^ a line less. 



DRUG STORE MERCHANDISING— Mon- 
thly (1st). Retail Druggists & Clerks. Estab- 
lished 1915. National Drug Clerk, Ind., pub- 
lishers. Subscription, $2. Claimed average cir- 
culation for year ending June, 1920, 7,000. 
48 pages, 3 columns; length, 10 in.; width, 2\i 
in. Cannot use matrices. Forms close Ist to 
10th. Office, 508 So. Dearborn St. 

Advertising rates, 2 full pages facing, $160; 
full page, $90; ^i, $63.40; 3^, $48; H, $34; 
]4, $28; %, $19.20; Vs, $15; 1/12, $11.52; 1/16. 
$9.60 with discounts on 3, 6 or 12 time contracts. 
Front cover, $200; inside cover (2 colors), 
$100; back cover (2 colors), $125. 



DRY GOODS REPORTER— Weekly 
Commercial. Established 1871. Dry 
Pub. Co., publishers. Subscription, $5. 
detailed average circulation for six months 
June, 1920, 9,074 net paid. 80 to 250 
3 columns; length, 10 H in- 1 width, 2 3^ in. 
215 So. Market St. 

Advertising rates, $10 an inch; 13 
$7.65; 52 times, $5.55. 



(Sat.). 
Textile 
Sworn 
ending 
pages. 
Office, 

times, 



DUCH CASU — Weekly edition of Svornost, 
which see. 



DZIENNIK CHICAGOSKI— Every evening 
except Sunday. Polish-Ind. -Democratic. Es- 
tablished 1890. Polish Pub. Co., publishers. 
Subscription, $4. Sworn average circulation for 
six months ending March, 1920, 26,616 net. 
8 to 20 pages, 7 columns; length, 20J in.; width 
2| in. Can use matrices. 

Advertising rates, agate, 8 cts., flat, a line. 
Readers, 20 cts. Classified, 3 cts. per word. 

DZIENNIK LUDOWY— Every evening ex- 
cept Sunday. Polish-Labor. Established 
1906. Polish Peoples Publishing Co., publishers. 
Subscription, $6.00. Sworn average circulation 
for twelve months prior to April, 1920, 24,188. 
8 to 12 pages, 7 columns; length, 21 in.; width, 
2H in. Office, 959-963 Milwaukee Ave. 

Advertising rates, agate, 8c a line; 10,000 
lines on contract, 7^. Readers, 30^ a line. 
Classified, \bi a line. 

See advertisement on page 338. 



DZIENNIK NARODOWY— Every evening 
except Sunday. Polish-Republican. Estab- 
lished 1898. Polish National Pub. Co., pub- 
lishers. Subscription, $4. Sworn average 
circulation for six months prior to March, 1920, 
25,094* net paid. 8 to 16 pages, 7 columns; 
length, 20 in.; width, 2^A in. Office, 1163 
Milwaukee Ave. 

Advertising rates, agate, 8»S a line; 10,000 
lines, 7)f; 25,000 lines, 6)i. Readers, 25»! a hne. 
Classified, 2(5 per word. 



ENGINEERING WORLD— Monthly (1st). 
Trade. Established 1902. International Trade 
Press (Inc.), publishers. Subscription, $2. 

Sworn detailed average circulation for year 1919, 
10,751* net paid. 150 pages, 2 columns; length, 
10 in.; width, 3 34 in- Office, 54 and 55 Monad- 
nock Block. 

Advertising rates, full pages, $110; back cover, 
$125; front cover, $200; inside covers, $125. 



38 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



EPWORTH HERALD— Weekly (Sat.)- Me- 
thodist. Established 1890. Methodist Book 
Concern, publishers. Subscription, $1.50. De- 
tailed average circulation for year 1920, 59,550. 
net paid. 24 pages, 3 columns; length, 11 M 
in. ; width 2 % in. Forms close two weeks in 
advance. Can use mats. Office, 740 Rush St. 

Advertising rates, agate, 25^ a line. See 
Northwestern Christian Advocate for combina- 
tion rate of the eight Methodist weeklies. 



EVERYDAY LIFE— Monthly (1st). Liter- 
ary and Family. Established 1905. Western 
Magazine Co. (Inc.), publishers. Subscription, 
250. Detailed average circulation for year 
1920-21, 663,079* net paid. 24 pages, 4 col- 
umns; length of columns, 12}^ in.; width, 214 in- 
Forms close 15th. Can use matrices. Office, 
702 Hunter Bldg. 

Advertising rates, agate, $3.50 a line. Discount 
of 10, 15 and 25% on H. J^ and full pages. 
Back cover, $1,617. Classified, 45 cts. per word. 

See advertisement on page 305. 

EXHIBITORS HERALD— Weekly (Wed.). 
Motion Picture Trade. Established 1909. 

Martin J. Quigley, publisher. Subscription, 
$2. Claimed average circulation for 1920, 8,200. 
64 pages, 2 and 3 columns; length, 10?i in.; 
width, 3 7/12 and 2)4 in. 

Advertising rates, agate, 25^ a line; full page, 
890; H. Ji or 3^ pro rata. 



ILLINOIS 



EXTENSION MAGAZINE— Monthly (20th). 
Catholic. Established 1906. Catholic Church 
Extension Society, publishers. Subscription, $4. 
Claimed average circulation for 1919, 270,800. 
32 to 48 pages, 4 columns; length, 12}^ in.; 
width, 2 }4 in. Forms close 1st. Office, 180 
No. Wabash Ave. 

Advertising rates, agate, $1.50, flat, a line; 
second or third cover, $1,250; back cover (2 
colors), $1,500. 

FACTORY— Semi-Monthly (1st and 15th). 
Factory jnanagement. Established 1907. The A. 
W. Shaw Co., publishers. Subscription, $5. Sworn 
detailed average circulation for six months ending 
June, 1920, 22,035* net paid. 3 columns; length, 
10 in.; width, 2 }4 in. Forms close 20 days in 
advance. Office, Huron and Erie Sts. 

Advertising rates, $10 an inch; full page, $280. 



FARM IMPLEMENT NEWS — Weekly 
(Thursday). Trade. Established 1882. Farm 
Implement NevCs Co., publishers. Subscription, 
$2. Sworn detailed average circulation for year 
1919, 8,256. 60 pages, 3 columns; length, 10 
in.; width, 2 1/2 in. Cannot use matrices. Office, 
704 Masonic Temple. 

Advertising rates, $4 an inch; full page, $100; 
% page (special), $84; Vi, $52; M. $28; Vs, 
$16; 6 times, $3.75, $90, $78, $48, $25, $14; 
12 or 13 times, $3.50, $84, $74, $45, $24, $13; 
26 times, $3.25, $78, $68, $42, $23, $12; 52 times, 
$3.00, $75. $63, $40, $21, $11. 



FARM MECHANICS— Monthly (1st). U- 
lustrated-Agricultural. Established 1919. Farm 
Mechanics Co., publishers. Subscription, $2. 
Claimed average circulation for six months end- 
ing June, 1920, 40,000. 116 pages, 3 columns; 
length, 10 in.; width, 214 in- Cannot use 
matrices. Forms close 15th. Office, 1827 Prairie 
Ave. 

Advertising rates, 80f a line; three times, SOf, 
six times, 7o(:; twelve times, 68p; i4 page, $102, 



$95, $90 or .S86.70; J^, $143, $134, $127 or 
$121.55; Va, $184, $173, $164 or $156.40; 1 page. 
$250, $234, $221 or $212.50. Back cover, 50% 
extra; inside covers, 25%; opposite inside covers, 
last page in front advertising section or first page 
in back advertising section, 15%. 



FASHION-ART— Monthly (25th month pre- 
ceding). Fashions. Established 1915. Rich- 
ard Pick, publisher. Subscription, $3.50. 
Claimed average circulation for year 1919, 25,000. 
96 pages, 4 columns; length, 12 in.; width, 2 in. 
Can use matrices. Forms close 25th second 
month preceding. Office, 30 N. Michigan Blvd. 

Advertising rates, agate, 65>i a line; full page, 
$350; 14, $200; K, $100; Vs, $50; 1/16. $25; 
three pages, $337.50; six pages, $325.00; twelve 
pages, $312.50. 

FLORISTS' REVIEW — Weekly (Thurs.) 
Florists'. Established 1897. Florists Pub. 
Co., publishers. Subscription. $1.50. Claimed 
average circulation for year ending May, 1920. 
12.000. 112 to 164 pages, 3 columns; length. 
10 in.; width, 2% in. Cannot use matrices. 
Forms close Monday. Office, 50S So. Dearborn. 

Advertising rates, $1.50 an inch; 4 times, $1.45; 
6 times, $1.40; 13 times, $1.35; 26 times, $1.25; 
52 times, $1.10. Classified, 16)* a line. 



FORBUNDETS VECKOTIDNIG— Weekly 

(Tues.). Swedish-Evangelical. Established 

1915. Covenant Book Concern, publishers. 
Subscription, $2. Claimed average circulation 
for year ending June, 1920, 9,904 net paid. 8 
pages, 7 columns; length, 21 13/14 in.; width, 
2}^ in. Can use matrices. Forms close Wed. 
and Sat. Office, 56 W. Washington St. 

Advertising rates, agate, (minimum 7 lines), 
7 cts. a line; on six months' contract. 6 cts.; 
twelve months. 5 4/10 cts. Translation free. 



FORD CAR TRADE JOURNAL — Monthly 
(1st). Automobile Trade. Established 1920. 
John H. Black Pub. Co.. publishers. Subscrip- 
tion, $2. Detailed average circulation for three 
months ending June, 1920, 11,556*. 100 pages, 
2 columns; length, 10 in.; width, S}4 in- Cannot 
use matrices. Forms close 20th to 29th. Office. 
Ellsworth Bldg. 

Advertising rates, full page. $125; }4> $75; 
}i, $45; H. $25; 1/16, $15; 12 times, $100, 
$60, $35, $20 or $10. 2nd cover, $175; 3rd 
cover, $165; 4th cover, $190. 

FROST, LANDIS & KOHN— 

See advertisement on pages 324, 325 and 326. 

GENERAL STORE MERCHANDISING— 

Monthly (1st). Wholesale Merchandising. Es- 
tablished 1920. The Merchandising Pub. Corp., 
pubhshers. Subscription, $2. Claimed average 
circulation effective Jan., 1921, 14,000. 48 
pages, 3 columns; length, 10 in.; width, 2}i in. 
Cannot use matrices. Forms close 1st to 10th. 
Office, .508 So. Dearborn St. 

Advertising rates, 2 full pages facing, $250; 
full page, $144; H, $96; H, $72; 1-3, $48; H, 
.«36; y^, $24; J-'s. $18; 3 times, $238, $138, $92, 
$69, $46, $34.50, $23 or $17.25; 6 times, $225. 
$123, $88, $66, $44, $33, $22 or $16.50; 12 times. 
$200, $120, $80, $60, $40, $30, $20 or $15. Front 
cover, $300; inside front cover, (2 colors), $175; 
inside back cover (2 colors), $150; outside back 
cover, (2 colors), $200 . 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



39 



ILLINOIS 



FROST, LANDIS AND KOHN. 

See advertisement on pages 324, 325 and 326. 



GENTLEWOMAN— Western edition of Gen- 
tlewoman, New York City, which see. 
See advertisement on page 323. 



GIDEON— Monthly (1st). Religious and 
Com'l Traveler. EstabHshed 1910. The Gideon 
Association, publishers. Subscription, $1. 

Claimed average circulation for year ending 
June, 1920, 6,750. 48 to 64 pages, 2 columns; 
length, 8 in. ; width, 2 % in. Cannot use matrices. 
Forms close 10th. Office, 140 So. Dearborn St. 

Advertising rates, $2 an in. full page, $20; H. 
$12.50; Ji, $7.50. Back cover, $30; inside cover, 
$25. 

GLAS SVOBODE— Semi-weekly. (Tues. and 
Fri.). Slovenian-Independent. Established 

1902. M. Y. Konda, publisher. Subscription, 
$3.50. Claimed average circulation for year 
1919, 22,401. 8 to 12 pages, 6 columns; length, 
20 in. ; width, 2 }4 in- Cannot use mats. 

Advertising rates, $1.12 an inch; 2,500 lines, 
SI. 05 in.; 5,000 lines, 98(i in.; over 10,000 lines, 
84p in. 



GRAIN DEALERS JOURNAL — Semi- 
Monthly (lOth and 25th). Trade. Established 
1898. Grain Dealers Journal (Inc.), publishers. 
Subscription, $2.00. Sworn average circulation 
for year 1919, 6,397. 100 pages, 3 columns; 
length, 10 in.; width, 2}4 in- Forms close 5th 
and 20th. 

Advertising rates, $3.50 an inch; 5 to 10 
in., $3.25; 11 to 20 in., $3.00; 21 to 30 in., $2.75. 
Discount of 5 % on complete electrotype matter.. 
Ink other than black, $50 extra for each color. 



GREEK STAR— Weekly (Friday). Greek- 
Republican. Established 1904. Peter S. Lam- 
bros., publisher. Subscription, S2. Circulation 
— not given by publisher. 12 to 20 pages, 6 
columns; length, 21 in.; width, 2}^ in. Office, 
130 N. Fifth Ave. 

Advertising rates, agate, over 1,000 lines, 9 p 
a line; 5,000 lines, 7ff, 10,000 lines, 6?:. Classi- 
fied, 2)S a word. 

GREGG WRITER— Monthly (1st). Com- 
mercial Education. Established 1898. Gregg 
Pub. Co., publishers. Subscription, $1.50. De- 
tailed average circulation for year 1921, 71,240*. 
50 pages, 2 columns; length, 8 in.; width, 2^ 
in. Can use mats. Forms close 5th. Office, 
631 So. Wabash Ave. 

Advertising rates, 750 a line. Discounts ac- 
cording to total space used above 112 lines. 



GREEN BOOK MAGAZINE — Monthly. 
(12th of preceding month). Established 1908. 
The Story-Press Corporation, publishers. Sub- 
scription, $2. Guaranteed average circulation 

or year 1921, 100,000 net paid. 112 pages, 

f 



G. LOGAN PAYNE CO. 

See advertisement on pages 312, 313, 314, 315 
and 316. 

GOLFERS' MAGAZINE— Monthly (20th of 
month preceding). Golf. Established 1902. 
The Golfers' Magazine Co., publishers. Sub- 
scription, $4. Sworn detailed average circula- 
tion for six months ending June, 1920, 15,000. 
64 pages, 3 columns; length, 12 in.; width, 2% 
in. Forms close 24th. 

Advertising rates, agate, 45f!, flat, a line. 



ILLINOIS 



3 columns; length, lOrs in-; width, 2}^ in. Forms 
close 15th of second preceding month. 

Advertising rates, agate, 75yi a line; per 
page, $22.5; two columns, $165; one column, 
$90; facing contents, 2d and 3d covers, or facing 
same, facing last page of reading, $240; back 
cover page (3 colors), $900 or (4 colors), $1,200. 
Classified, 75 ^ a line, with discount of 10% 
on 6 times orders. 



GUEST— Monthly (loth). Fraternal-Pythian 
Sisters. Established 1920. The Guest, pubhsh- 
ers. Subscription, $1.50. Claimed average cir- 
culation for six months ending Aug., 1920, 
100,000. 48 pages, 3 columns; length, 121-^ 
in.; width, 2^4 in. Cannot use matrices. Forms 
close 15 days in advance. Office, 208 So. La- 
Salle St. 

Advertising rates, full page, $210; }4, $105; 
J4, $55; J4, $30; 3 or more times, $200, $100, 
$50 or $25. 



HALF CENTURY MAGAZINE— Monthly 
(1st). Literary. Established 1916. Half 
Century Co., publishers. Subscription, $1.50 
Claimed average circulation for 6 months ending 
March, 1920, 46,754. 20 pages, 4 columns; 
length, 12 J4 in.; width, 214 in. Cannot use 
matrices. Office, 5202 Wabash Ave. 

Advertising rates, agate, 15 cts. a line, full 
page, $100. 



HERALD AND EXAMINER— Every morn- 
ing including SUNDAY. Independent. Es- 
tablished 1854-1902. Illinois Publishing and 
Printing Co., publishers. Subscription, daily, 
or Sunday, $5. Sworn detailed average circula- 
tion for six months ending March, 1920, daily, 
326,244* net paid; Sunday, 667,113* net paid. 
Daily, 18 to 24 pages; Sunday, 60 to 90 pages, 
8 columns; length of columns, 20 in.; width, 
2 J/g in. Can use matrices. Office, 326 W. 
Madison. 

Advertising rates, daily, 70$!; Sunday, $1 a 
line; 2,500 lines, ooi or 75fi. Position, 25^ 
a line extra. Semi-Reading, daily, 70? a line; 
Sunday, $1.10. Mail order in country editions 
only of Sunday issue, 50fi a line. Classified, 
business classifications, daily, 40 j!; Sunday, 60^ 
a line; situations wanted, 30 JS or 45fi. Readers, 
$3 a line; Sunday, $5 a line. 



HIDE AND LEATHER— Weekly (Sat.). 
Shoe Factories and Tanneries. Established 1890. 
Jacobsen Pub. Co., publishers. Subscription, 
$5. Sworn detailed average circulation for six 
months ending June, 1920, 6,278* net. 136 
pages, 2 columns; length, 10 in.; width, 3 5/16. 
Cannot use matrices. Forms close Tuesday. 
Office, 136 West Lake St. 

Advertising rates, agate, 40(5 a line; full page, 
$110; J2, $00; Ji, $33, with discounts on 6, 
12, 26 or 52 insertions. Opposite editorial or 
page 3, $110; inside covers, $125; back cover, 
$150; front cover, $250. 



HLASATEL — Semi- Weekly edition of Denni. 
Hlasatel, which see. 



HOTEL MONTHLY— Monthly (loth). Ca- 
tering. Established 1893. John Willy, pub- 
lisher. Subscription, $2. Sworn detailed aver- 
age circulation for six months ending June, 1920, 
4,468*. 108 pages, 2 columns; length, 8 in.; 
width, 2^-g in. Cannot use matrices. Forms 
close 1st. Office, 443 South Dearborn St. 



40 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



Advertising rates, full page, $50; M, S27.50; 
li, $15; Yi, $8; j's, $4, with discounts on three, 
Bix or twelve month contracts. 



HOTEL WORLD— Weeklv (Sat.). Hotel 

and Travel. Established 1875. Hotel World 
Interests, Ind., publishers. Subscription, $4. 
Circulation — not given by publisher. 100 pages, 

3 columns; length, 10 in.; width, 2]/^ in. Cannot 
use matrices. Forms close Monday. Office, 440 
So. Dearborn St. 

Advertising rates, 2 in., (minimum), $16; 

4 in., $28; 6 in., $33; full page, $102; J^, $62; 
H, $44. 



HOUSEHOLD GUEST — Monthly (1st). 
Family. Established 1892. Household Pub. 
Corp., publishers. Subscription, 25 cts. Claimed 
average circulation for 1919, 417,296. 16 to 
40 pages, 4 columns; length, 12 5^ in.; width, 
2J^ in. Can use matrices. Forms close 15th. 
Office, 141 West Ohio St. 

Advertising rates, agate, $2.20 a line; }/i page, 
$391.60; 1^ page, $744; full page, $1,410; back 
page (two colors), $1500. Classified, 40^ per word. 

See advertisment — Colored Insert — between 
pages 304 and 305 



ILLINOIS 



ICE AND REFRIGERATION— Monthly 
(1st). Ice Making and Storage. Established 
1891. Nickerson & Collins Co., publishers. 

Subscription, $3. Claimed average circulation 
for year ending June, 1920, 5,053. 150 pages, 
2 columns; length, 10^4 in.; width, 3 J^ in. Can- 
not use matrices. Forms close 15th to 20th. 
Office, 5707 W. Lake St. 

Advertising rates, full page, $90; H, $50; M. 
$30; Ys, $20; 1/16, $12.50 with discounts on 
3, 6 or 12 month contracts. Special positions, 
10 % to 50 % extra. Classified, 50 words or less, 
$2 and 30 ji for each additional \0 words; displayed, 
$6 an inch. 

ICONOCLAST— Monthly (1st). Free Lance. 
Established 1890. Iconoclast Pub. Co., pub- 
lishers. Subscription, $1.50. Claimed average 
circulation for year 1919, 37,000. 16 pages, 3 
columns; length, 10 in.; width, 2)4, in- Forms 
close 20th. Office, 1110 Security Bldg. 

Advertising rates, $4 an inch; 1 column, $35; 
full page, $100. 

ILLINOIS CENTRAL RAILROAD MAGA- 
ZINE — Monthly (10th). Railroad employes. 
Established 1909. Illinois Central Railroad 
Co., publishers. Subscription, $1.60; free to 
employes. Claimed average circulation for year 
ending June, 1920, 55,000. 100 pages, 2 columns; 
length, 8 in.; width, 2 }/2 in. Can use matrices. 
Forms close 15th. Office, 120 Michigan Ave. 

Advertising rates, agate, $7.50 an inch; full 
page, $62.50; Y2, $37.50; 34. $22.50; third covers, 
$75; back cover, $100. 



ILLINOIS STAATS - ZEITUNG —Every 
morning including SUNDAY. German-Ind. 

EstabUshed 1847. Illinois Pub. Co., publishers. 
Subscription, $6. Circulation — not given by 
publisher. 8 to 32 pages, 7 columns; length, 
211/8 in.; width, 2Yi in. Can use matrices. 
Office, 24 So. Wells St. 

Advertising rates, agate, I5i a line; 1,000 
lines, 12f; 5,000 lines, 10?!; 7,500 lines, 9fi; 
10,000 lines, 8jf. 

ILLUSTRATED WORLD— Monthly (1st). 
Technical-Literary. Established 1904. Illus- 



trated World Co., publishers. Subscription, 
$3. Claimed average circulation for six months 
ending June, 1920, 114,406. 192 pages, 2 col- 
umns; length of columns, 8 in.; width, 2ys in. 
Forms close 1st. Cannot use matrices. 

Advertising rates, agate, 85 cts. a line; one 
page, $175. Back cover, (2 or 3 colors), $600. 
Classified, "Opportunity" column, 10 cts. word. 



INLAND PRINTER— Monthly (1st). Print- 
ing-Trade. EstabUshed 1883. Inland Printer 
Co., publisher. Subscription, $4. Claimed 
average circulation for 1919, 9,452. 150 pages, 
2 columns; length, 10 in.; width, 3 3^4 in. Cannot 
use matrices. Forms close 15th. Office, 632 
Sherman St., Chicago. 

Advertising rates, $8.00 an inch; full page, 
$100.00; half-page, $60.00; quarter-page, $36.00; 
eighth-page, $20.00; six times, $7.60, 95.00, 
$57.00, $34.00 or $19.00; twelve times, $7.00, 
$90.00, $54.00, $32.00, $18.00. 



INVESTING FOR PROFIT — Monthly 
(1st). Finance and investments. Established 
1905. H. L. Barber & Co., publishers. Sub- 
scription, $1. Claimed average circulation for 
year 1919, 30,164. 16 to 32 pages, 3 columns; 
length, 10 in.; width, 2Yi in. Can use matrices. 
Forms close 20th. (Office, Great Northern Bldg. 

Advertising rates, 40^ a line; full page, $150; 
Y2 page, $77.50; 34 page, $40. Cover space, 
333^% extra. 



ITALIA (L') — Five-days-a-week. (Tues., 

Wed., Thurs., Fri. and Sun.). Italian-Repub- 
lican. Established 1886. Oscar Durante, pub- 
lisher. Subscription, $5.50. Claimed aver- 
age circulation for 1919, week days, 35,674; 
Sunday, 38,426. 8 pages, 7 columns; length, 
20 in.; width, 23^ in. Office, .54 W. Harrison St. 

Advertising rates, agate, 15 cts. a line. Read- 
ing notices, 35 cts. a count line. 



JACOBS & COMPANY— See advertisement 
on pages 307, 308, 309, 310 and 311. 



JEWISH CALL — Every morning except Sat- 
urday. Yiddish-Ind. EstabUshed 1900. Jew- 
ish Call Pub. Association, publishers. Subscrip- 
tion, $3. Circulation — not given by publisher. 
4 to 6 pages, 7 columns; length, 21 in.; width, 
23^ in. Can use matrices. 

Advertising rates, agate, 5 cts. a line. 



JEWISH COURIER— Every morning ex- 
cept Saturday, including SUNDAY. Yiddish- 
Ind. EstabUshed 1887. M. Ph. Ginsburg, 
publisher. Subscription, $6. Sworn average 
circulation for six months prior to April 1920, 
42,040* net paid. 8 to 16 pages, 7 columns; 
length, 20 in.; width, 2,^ in. 

Advertising rates, agate, daily, 10)f; one 
position, llji; two positions, 12 f a line; Sunday, 
12jS; in position, 14fi or 15fi. 



JEWISH FORWARD — Every morning- 
Yiddish. Established 1919. Forward Associa. 
tion, publishers. Subscription, $9. Sworn 
detailed average circulation for six months end- 
ing Dec, 1919, 14,398 net paid. 8 to 12 pages, 
7 columns; length, 21 3/7 in.; width, 2 1/12 in. 
Can use matrices. Office, 1128 Blue Island 
Ave. 

Advertising rates, agate, 10^ a line; 5,000 
lines, 9ji; 10,000 lines, 8f!; Western Edition, 
7jS, 6>i or 5ji; All Editions, 15ji, 13fior 11 ji. Read- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



41 



ILLINOIS 



ing style, 20% extra. Classified, 15jf; subse- 
quent insertions, 10 p a line. 

See advertisement on page 340. 



JEWISH PRESS— Every evening except 
Saturday. Yiddish-Republican. Established 
1888. Abraham M. Liebling, publisher. Sub- 
scription, daily, $3. Claimed average circulation 
for six months ending June, 1920, 28,200. 8 to 
16 pages, 7 columns; length, 21}^2 in.; width, 
2}.i in. Can use matrices. 

Advertising rates, lOfi a line; over 1,000 
lines, 8i; 2,500 lines, 6ji. 



JOURNAIj — Every evening except Sunday. 
Ind. -Democratic. Established 1844. John C. 
Eastman, publisher. Subscription, $4. Sworn 
average circulation for six months prior to 
April, 1920, 117,000* net paid. 14 to 24 pages, 
7 columns; length of columns, 213^ in.; width, 
2}^ in. Can use matrices. 

Advertising rates, agate, 35 cts. a line; next 
reading, 41 cts.; full position, 47 cts.; 2,500 lines, 
on yearly contract, 26 cts.; 5,000 lines, 24 cts. 
Position, on contract advertising, 6fi or 12^ 
a line extra; Woman's page, 25% extra. Pub- 
lishers, 20)i; Schools and Colleges, Hotels and 
Resorts, 20ji a line. Automobiles, 22 ji. Readers, 
$1.50 a line; first page, $2. Classified, 150 
a line; 26 times, or 1,000 lines, 12(5. 



JOURNAL OF THE AMERICAN MEDICAL 
ASSOCI.\TION— Weekly (Sat.). Medical. Es- 
tablished 1883. American Medical Association, 
publishers. Subscription, $5.00. Sworn de- 

tailed average circulation for year ending June, 
1920, 74,896* net paid. 128 to 144 pages, 2 
and 3 columns; length, 9}^ in.; width, 2% 
and 3}4 in- Forms close 10 days in advance. 

Advertising rates, 2 in. columns, $11.00 an 
inch; 3 in. columns, $19.00; three times, $10.50 
or $16.75; six times, $10.25 or $16.38; thirteen 
times, $10.00 or $16.00; twenty-six times, $9.75 
or $15.63; fifty-two times, $9.50 or $15.25. 
Classified, 7i per word; commercial classified, 
lOp. 



ILLINOIS 



JUGOSLAVIA— Weekly (Sat.). Croatian- 

Servian-Independent. Established 1911. John 
R. Ralandech, publisher. Subscription, $1. 
Claimed average circulation for year 1919, 21,000 
net. 8 pages, 7 columns; length, 20 in.; width, 
2i4 in. Can use mats. 

Advertising rates, 9 cts., flat, a line. 



KATOLIK— Semi-Weekly (Tues. and Fri.). 
Bohemian-Catholic. Established 1893. Sub- 
scription, $4. Sworn average circulation for 1919, 
10,422* net paid. 8 to 10 pages, 7 columns; 
length, 21 H in.; width, 2i^ in. Office, 1637 
Allport Str. 

Advertising rates, agate, 5(i a line, flat. Read- 
ers, 200 a count line. 



KIWANIS MAGAZINE — Monthly (1st). 
Literary — Personality. Established 1918. The 
Kiwanis Club, International, publishers. Sub- 
scription, $1. Claimed average circulation for 
three months ending Sept., 1920, 30,000. 56 
pages, 3 columns; length, 10 4/7 in.; width, 2}4 
in. Cannot use matrices. Forma close 15th. 
Office, Mailers Bldg. 

Advertising rates, $6 an inch; full page, $150; 2 
columns, H page, 1 column or }4 page, pro rata. 
Discounts of 10% or 20% on six or twelve 



insertions. Covers, in red and blue, 2nd, $175; 
3rd, $150; 4th, $200. 



KOCH'S RAILROAD LIST— See advertise- 
ment on pages 392 and 393. 



LEDGER-;-See Chicago Ledger. 
See advertisement on back cover. 



LIETUVA — Every morning, except Sunday. 
Lithuanian-Independent. Established 1892. 

Lietuva Pub. Co. (Inc.), publishers. Subscrip- 
tion, $5. Sworn average circulation for year 
1919, 9,000 net paid. 4 to 8 pages, 7 columns; 
length, 20 in.; width, 2}4 in. Can use matrices. 
Office, 3253 S. Morgan St. 

Advertising rates, agate, 5 cts. a line. Clas- 
sified, 3 cts. a line. Translation free. 



LIVE STOCK REPORT— Weekly (Wed.). 
Live Stock and Agricultural. Established 1891. 
Clay Robinson & Co., publishers. Claimed aver- 
age circulation for 1919, 50,000. 16 pages, 4 
columns; length, 12 in.; width, 214 in. 

Advertising rates, agate, 250 a line. 

LONE SCOUT— Weekly (Saturday). Juve- 
nile-Boy Life. Established 1915. W. D. Boyce 
Co., publishers. Subscription, $1.50. Claimed 
average circulation for 1921, exceeding 100,000. 
24 pages, 4 columns; length, 12 J 2 in-I width, 
2 J^ in. Can use matrices. Forms close second 
Tuesday preceding. Office, 500 N. Dearborn St. 

Advertising rates, 60 cts. Une. Classified, 
5 cts. per word. 

See advertisement on back cover. 



McKINNEY SP'L AGENCY— See advertise- 
ment on page 337. 



MASONIC CHRONICLER— Weekly (Sat.). 
Established 1898. The Masonic Chronicler Pub. 
Co., publishers. Subscription, $2.50. Claimed 
average circulation for year 1919, 23,000. 32 
pages, 4 columns; length, 13J^2 in.; width, 214 
in. Can use mats. Office, 431 So. Dearborn St. 

Advertising rates, 10 to 200 a line. Readers, 
300 a line. 

MEDICAL STANDARD— Monthly (1st). 
Medical. Established 1887. G. P. Engelhard 
& Co., publishers. Subscription, $1.50. Claimed 
average circulation for year 1920, 9,345 net paid. 
100 pages, 2 columns; length, 10 in.; width, 
3H in. Can use matrices. Forms close 20th. 
Office, 536 So. Clark St. 

Advertising rates, 1 inch, one time, $5; three 
months or more, $3.50 an inch; }4 page, one 
time, $10; }4 page, $17; 14 page, $32; one page, 
$60. 



MILADY BEAUTIFUL— Monthly (20th pre- 
ceding month). Woman's interests. Estab- 
lished 1918. Milady Beautiful Pub. Co., pub- 
lishers. Subscription, $3. Claimed average 
circulation for 1919, 65,000 net. 100 pages, 
3 columns; length, 10 in.; width, 2 Jl in. Can- 
not use mats. Forms close .5th of month pre- 
ceding. Office, Republican Bldg. 

Advertising rates, agate, (10 lines minimum) , 
30 cts., flat, a line. Cover pages, 2nd and 3rd 
inside, (2 or 3 colors), $190; 4th or back, (a 
colors), $252. 



42 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



MILK NEWS— Monthly (1st). Milk In- 
dustry. Established 1892. Milk Producers 
Assn., publisher. Subscription, 75 cts. Claimed 
average circulation for year 1919, 20,000. 
16 pages, 4 columns; length, 14 in.; width, 2J^ 
in. Can use matrices. Forms close 2.5th. 
Office, 29 So. La Salle St. 
_ Advertising rates, 15 cts., flat, a line. Clas- 
sified, 12 cts. a line. 



MILWAUKEE EMPLOYES' MAGAZINE 

— Monthly (1st). Chicago, Milwaukee and St. 
Paul Ry. System Employes. Established 1913. 
Chicago, Milwaukee and St. Paul R. R. Co., pub- 
lishers. Subscription, $1; (Free to employes). 
Claimed average circulation for vear 1919, 
65,000. 68 to 100 pages, 2 columns; length, 
8 in.; width, 2}^ in. Can use matrices. Forms 
close 25th. 

Advertising rates, $7.50 an inch; three or more 
issues definitely contracted for, $6; full page, 
$75 or $60; J^ page, $40 or $32; H page, $25 
or $20. 



MISSION WANNEN— Weekly (Tuesday). 
Swedish. Evangelical. Established 1874. Mission 
Pub. Co., publishers. Subscriptions. $1.50. 
Circulation — not given by publisher. 8 pages, 
7 columns; length, 21}/^ in.; width, 2 J'g in. 
Office, 361 West Oak St. 

Advertising rates, $1 an inch. 



MODERN HOSPITAI^-Monthly (1st). Hos- 
pital Administration. Established 1913. The 
Modern Hospital Pub. Co., publishers. Sub- 
scription, $3. Sworn detailed average circulation 
for twelve months ending June, 1920, 6,110* net 
paid. 208 pages, 2 columns; length, 9J^ in.; 
width, 3 5/16 in. Forms close 10th. Office, 
22 East Ontario St. 

Advertising rates, full page, $160; V^, $90; 
Ji, $50; six times, $145, $80 or $45; twelve times, 
$125, $70 or $37.50. 



MODERN MEDICINE— Monthly (15th). 
Medical. Established 1893. Modern Hospital 
Pub. Co., publishers. Subscription, $3. Claimed 
average circulation for year 1919, 9, .500. 152 
pages, 2 columns; length, 9,1-2 in.; width, 3J^ 
in. Can use matrices. Forms close 20th. (Office, 
58 East Washington. 

Advertising rates, full page, $90; H, $50; 
M. $27.50; six times, $82, $46 or $25; twelve 
times, $75, $42 or $22. 



MOODY BIBLE INSTITUTE MONTHLY 
—Monthly (1st). Religious. EstabUshed 1896. 
The Moody Bible Institute of Chicago, pub- 
lishers. Subscription, $2.00. Claimed average 
circulation for year 1918, 13,458. 80 pages, 3 
columns, length of columns, 9}^ in; width, 2% in. 
Forms close 10th. 

Advertising rates, agate, 20 cts. a line. 



MOTHERS' MAGAZINE AND HOME LIFE 
— Monthly (20th month preceding). Mothers' 
interest. Established 1905. Home Life Maga- 
zine Co., publishers. Subscription, $1. Guaran- 
teed average circulation for year 1921, 700,000* 
net paid. 48 pages, 4 columns; length, 12^4 in.; 
width, 2\4 in. Forms close 25th of second pre- 
ceding month. Office, 180 N. Wabash Ave. 

Advertising rates, agate, $3.50 a line; full 
page, $2,200; H or M, pro rata. 

See advertisement — Colored Insert — between 
pages 336 and 337. 



ILLINOIS 



MOTOR AGE— Weekly (Thursday). Auto- 
motive. The Class Journal Company, publishers. 
Subscription, $5. Sworn average circulation 
for last six months 1919, 39,813* net paid. 180 
to 230 pages, 2 columns; length, 10 in.; width, 
3 H in. Office, .59 E. Madison. 

Advertising rates, full page, $160; H. Sf>0; 
M, $50; Vi, $30; 13 times, $150, $83, $46, $26.50; 
26 times, $137.50, $77, $43, $24; 52 times, $125, 
$70, $40, $21. Front cover (orange and blue), 
$437.50; back cover (orange and blue), $312.50; 
second cover (orange and blue), $237.50; third 
cover (orange and blue), $200. 



MOVING PICTURE AGE— Monthly (Ist). 
Non-theatrical Moving Picture Field. Class 
Publication, Inc., publishers. Subscription, 

$2. Detailed average circulation for vear 1920- 
1921, 7,500. 44 pages, 2 columns; length, 10 1^ 
in. ; width, 3 5^ in. Can use matrices. Forms 
close 20th. Office, 418 So. Market St. 

Advertising rates, full page, $80; y> page, 
$48; M page, $30; Ys page, $19.50; 3 times, $76, 
$45, $28, $18; six times, $72, $43, $26, $17; twelve 
times, $68, $40, $25, $16. Front Cover, 1 
page, 12 times, $115.00; 6 times, $130.00; 3 
times, $140.00; 1 time, $155.00. Back cover, 
1 page, 12 times, $100; 6 times, $105.00; 3 times, 
$110.00; 1 time, $125.00. Inside front or back 
cover, 1 page, 12 times, $90.00; 6 times, $95.00; 
3 times, $100.00; 1 time, $115.00. 0pp. Index 
or Edit. Page, 1 page, 12 times, $80.00; 6 times, 
$83.00; 3 times, $88.00; 1 time, $95.00. Want 
Ads, 5fi per word, minimum, 30 words. 



NAROD POLSKI — W^eekly (Wed.). Polish- 
Democratic. Established 1897. The Narod 
Polski Publishing Co., publishers. Circulation 
— not given by publisher. 8 to 16 pages, 7 
columns; length of columns, 22 in.; width, 2}^ 
in. Can use mats. 

Advertising rates, agate, 15 cts., flat, a line. 
Readers, 35 cts. a line. 



NATIONAL BUILDER — Monthly (1st). 
Architecture and Building. Established 1885. 
TTrade Press Pub., Corp'n., publishers. Subscrip- 
tion, $2. Sworn detailed average circulation 
for six months ending June, 1920, 15,265* net 
paid. 112 pages, 3 columns; length, 10 in.; 
width, 2 58 in. Forms close 15th. Office, 542 
So. Dearborn. 

Advertising rates, full page, $175; J^, $95; 
M. S55; Ys, $35; six times, $160, $90, $50 or 
$30; twelve times, $150, $85, $45 or $25. Cover 
pages in two colors — front, $3.50; second or 
third, $225; back, $250. 



NATIONAL ENGINEER— Monthly (1st). 
Engineering. Established 1887. Subscription, $1. 
Sworn detailed average circulation for first six 
months 1920, 19,013* net. 164 pages, 2 columns; 
length, 10 in.; width, 3 J^ in. Cannot use mats. 
Office, 417 So. Dearborn St. 

Advertising rates, $158 per page; 2 pages, 
within one year, $145; 3 pages, $136; 6 pages, 
$120; 9 pages, $105; 12 pages, $98. 



NATIONAL FARM POWER— Consisting of 
Springfield, (Mass.), Farm and Home, (Mo.); 
New York, (N. Y.), American Agriculturist, 
(Wky.); Chicago, (111.), Orange Judd Farmer, 
(Wky.); Springfield, (Mass.), New England 
Homestead, (Wky.); Minneapolis, (Minn.), 
Northwest Farmstead, (S-mo.); Aberdeen, (S. 
D.), Dakota Farmer, (S-mo.). Agricultural. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



43 



ILLINOIS 



Phelps Pub, Co.; Orange Judd Co.; Bushnell 
Co., publishers. Subscription, $4.85. Sworn 
detailed average circulation for six months 
ending June, 1920, 1,115,000 net paid. 188 pages, 
4 columns; length, 13 M in.; width, 2 3^ in. 
Cannot use matrices. Forms close 25 days 
previous to date of issue. Office, 30 North 
Michigan Ave. 

Advertising rates, agate, $6.55, flat, a line. 
Fourth cover, two colors, $5,979.60. 



NATIONAL GROCER— Monthly (5th). Gro- 
cery trade. Established 1916. Byxbee Pub. 
Co., publishers. Subscription, $2. Sworn aver- 
age circulation for year ending July, 1920, 
9,426* net paid. 52 to 76 pages, 3 and 2 col- 
umns; length, 10 in.; width, 2 J^ and 3% in. 
Can use matrices. Forms close 25th. Office, 
208 So. La Salle St. 

Advertising rates, $6 an inch; full page, $115; 
%, $78; V2, $60; Va, $41; M. $32; %, $22; %, 
$17; 1/12, $12. Fourth cover, three colors, 
$200; two colors, $150; second or third covers, 
three colors, $175; two colors, $125. Discounts 
of 5, 10 or 20% on three, six or twelve month 
contracts. 



NATIONAL JEWELER — Monthly (1st)- 
Jewelry. Established 1906. G. P. Engelhard 
& Co., publishers. Subscription, $1.50. Claimed 
average circulation for year ending June, 1920, 
10,400 net. 150 pages, 2 and 3 columns; length, 
9% in. ; width, 3 )4 and 2 % in. Can't use mats. 
Office, 536 S. Clark St. 

Advertising rates, narrow columns, $6; wide 
column, $S an inch; full page, $90; -a, $63; 
1^, $49; Ji, $35; H, $27; J^, $19; Vs, $15; with 
discount on 3, 6, or 12 months' contract. 



NATIONAL MILLER — Monthly (5th). 
Flour, Feed and Cereal Milling. Established 
1911. The Market Place Pub. Co., publishers. 
Subscription, $1. Claimed average circulation 
for year 1919, 5,300. 56 to 78 pages, 2 columns; 
length, 10 in.; width, S% in. Can use mats. 
Forms close 1st. 

Advertising rates, full page, $80; }^i, $45; 
14, $26; H, S15; six months, $75, $41, $23 
or $13. 



NATIONAL REAL ESTATE JOURNAL— 
Semi-Monthly (Every other Monday). Real 
Estate. Established 1910. Porter-Langtry 
Company, publishers. Subscription, $5.00. 

Claimed average circulation for 1920, 5,100. 36 
pages, 2 columns; length, 10 in.; width, 7 14 in. 
Forms close Monday preceding. Office, 139 
N. Clark St. 

Advertising rates, full page, $110; }^, $60; 
H< $35; M, $20; 1/16, $11; six months' contract, 
$100, $.55, $30, $17 or $9; one year, $90, $50, 
$26, $15 or $8. Back cover, $190; inside covers 
or opposite reading, $150. 



NAUJIENOS — -Every morning except Sun- 
day. Lithuanian-Independent. Established 
1914. Lithuanian News Pub. Co., publishers. 
Subscription, $7.00. Sworn average circulation 
for six months prior to April, 1920, 18,300*. 
8 pages, 7 columns; length, 20 in.; width, 2}4 
in. Can use mats. Office, 1739 So. Halested. 

Advertising rates, agate, including transla- 
tions, 7^ a line. Classified, 14 lines, $1.12, flat. 

See advertisement on page 385. 



ILLINOIS 



NEWS — Every evening except Sunday. In- 
dependent. Established 1876. Victor F. Law- 
son, publisher. Subscription, $5. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 390,377 net paid. 18 to 44 pages, 
8 columns; length, 21 3^ in.; width, 2% in- Can 
use matrices. Office, 15 North Wells St. 

Advertising rates, agate, 70 p a line; 1,000 lines, 
or more, within one year, 65fi. Automobile or 
Financial, 48?!, flat, a line; Publishers (except 
newspapers), 48?!. Readers, $3 a line; business 
topics, $1. Classified, 65 ji a line. 

NEW WORLD— Weekly (Friday). Catholic. 
Established 1892. The CathoHc Press Co., 
publishers. Subscription, $2. Claimed aver- 
age circulation for year 1919, 35,000. 10 to 
12 pages, 7 columns; length, 20 in.; width, 2}4 
in. Can use matrices. Office, McCormick 
Bldg. 

Advertising rates, agate, 25f! a line; 13 times, 
23(i; 26 times, 21 p; 52 times, 20ji. Reading 
notices, 40^ a line. 



NORTHWESTERN CHRISTIAN ADVO- 
CATE— Weekly (Wed.). Methodist. Estabfished 
1852. Methodist Book Concern, publishers. Sub- 
scription, $2.00. Detailed average circulation 
for six months ending March, 1920, 32,295 net. 
24 pages, 3 columns; length, 11}<4 in.; width, 
2H in. Can use mats. Office, 740 Rush Street. 

Advertising rates, agate, 20ji a line. Classi- 
fied, 3?! per word. Combination rate including 
New York Christian Advocate, Cincinnati West- 
ern Christian Advocate, Chicago. Northwestern 
Christian Advocate, Kansas City Central Chris- 
tian Advocate, Portland Pacific Christian Ad- 
vocate, San Francisco, California Christian Ad- 
vocate, Boston, Zion's Herald and Chicago, 
Epworth Herald, a total circulation exceeding 
226,000, $1.20 a line. 



NOVELTY NEWS— Monthly (1st). Pre- 

miums and Bargain Goods. Established 1905. 
Bunting Publications (Inc.), publishers. Sub- 
scription, $3. Sworn average circulation for 
year 1919, 10,340 net paid. 132 pages, 3 col- 
umns; length, 10 in.; width, 23i in. Can use 
matrices. Forms close 20th. Office, 9 So. Clin- 
ton St. 

Advertising rates upon application. 



OFFICE APPLIANCES— Monthly (12th). 
Trade. Office Equipment. Established 1904. 
Office Appliance Co., publishers. Subscription, 
$2. Claimed average circulation for six months 
ending March, 1920, 8,000. 230 pages, 2 
columns; length, 10 in.; width, S}4- Forms close 
1st. Cannot use mats. Office, 417 So. Dear- 
born St. 

Advertising rates, full page, $100 or less space 
pro rata; 10, 15 or 20% discount on three, six or 
twelve insertions. 



100% MAGAZINE — Monthly (1st). Exe- 
cutives. Idea-Exchange. Established 1913. 
H. P. Gould Co., publishers. Subscription, $2. 
Sworn detailed average circulation for six months, 
ending June, 1920, 29,402* net paid. 192 pages, 
1 column; length, 5}^ in.; width, 3J3 in. Cannot 
use mats. Forms close 15th. Office, Mailers. 
Bldg. 

Advertising rates, full page, $100.00; three- 
months, $92.50; six months, $90.00; one year, 
$85.00. 



44 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



ORANGE JUDD FARMER— Weekly (Sat- 
urday). Agricultural. Established 1888. 
Orange Judd Farmer Pub. Co., publishers. Sub- 
scription, $1. Detailed average circulation for 
six months ending Dec, 1919, 113,553 net paid. 
16 to 64 pages, 4 columns; length, 13 11/14 in.; 
width, 2H in. 

Adverti.sing rates, agate, 75c a line. Position, 
15 and 25^ extra. Classified, 8p per word. 

OTTHON — Weekly — (Sunday). Hungarian 
Independent. Established 1910. Alex. De 
Dessewffy, publishers. Subscription, $1. 

Claimed average circulation for six months end- 
ing June, 1920, 9,642. 12 pages, 4 columns; 
length, 12 54 in- ; width, 2 J4 in. Can use matrices. 
Forms close one week in advance. OfiBce, 1820 
City Hall Square Bldg. 

Advertising rates, agate, 84 cts. an in.; 500 
inches, on contract, 5}^ cts. a line. Position, 
15% extra. 

OUTERS' RECREATION— Monthly (Ist). 
Sporting. Established 1901. The Outers' Book 
Co., publishers. Subscription, $2.50. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 59,425* net paid. 96 pages, 3 
columns; length, lOA iu-; width, 2}^ in. Forms 
close 29th second month preceding. OflBce, 
9 So. CHnton St. 

Advertising rates, agate, 80ff a line; full page, 
$340. Classified, Kennel and Live Stock 

Camps, Resorts, Guids, $10, an inch. Back 
cover (3 colors), $650; second cover (3 colors), 
or third cover, $500. 

See advertisement on page 365. 



PACKER — For descriptive data — See Kansas 
City, Mo. 



PAUL BLOCK (INC.)— 

See advertisement on pages 312, 313, 314, 315 
and 316. 



PHOTOPLAY MAGAZINE — Monthly (1st 
of month preceding). Motion Pictures. Es- 
tablished 1911. Photoplay Pub. Co., publishers. 
Subscription, $2.50. Sworn detailed average 
circulation for twelve months ending June, 1920, 
402,612* net paid. 140 pages, 3 columns; length, 
10 3/16 in.; width, 2}4 in. Cannot use mats. 
Forms close 25th of third month preceding to 
1st of second month preceding. Office, 350 N. 
Clark. 

Advertising rates, agate, $3.00 a line; full 
page, $1,250.00; one or two columns, pro rata. 
Back cover, (4 colors), $2,500.00. Classified 
40(5 per word. 

See advertisement on page 367. 

POPULAR MECHANICS MAGAZINE— 
Monthly (10th of month preceding). General- 
Mechanical. Established 1902. Popular Me- 
chanics Co., publishers. Subscription, $3. 
Guaranteed average circulation for vear 1921, 
450,000*. 320 pages, 2 columns; length, 8 in.; 
width, 2 5^ in. Forms close 15th, second month 
preceding to 1st of preceding month. Office, 
6 N. Michigan Ave. 

Advertising rates, agate (minimum, 7 lines), 
$3.25 a line; three months, $3.10; six months' 
$2.95; one year, $2.85; one inch, $45, $42.50, 
$41 or $38.75; full page, $675, $635, $610 or 
$575; li page, $340, $325, $310 or $290; M 
page, $175, $165, $160 or $150. Classified, 
25^ per word. 



ILLINOIS 



POST — Every evening except Sundav. In- 
dependent. Established 1890. J. C. Shaffer, 
publisher. Subscription, $7. Sworn detailed 
average circulation for six months ending March, 
1920, 51,750 net paid. 12 to 24 pages, 8 columns; 
length, 21^4 in.; width, 2^ in. Can use mats. 
Office, 12 So. Market St. 

Advertising rates, agate, 30^ a line; 2,500 
lines or 26 times, 25c; 4,000 lines, or 52 times, 
20)i; 5,000 lines, or 104 times, 18?!; 7,500 lines, 
or 156 times, 15(f; 10,000 lines, or 312 times, 
12ff. Position, 15 and 25 '^ extra. Classified, 
15ji a line. Readers, $1.50 per count line. 

POTATO MAGAZINE — Monthly (1st). 
Agricultural Potato Industry. Established 1918. 
Potato Magazine Co., publishers. Subscription, 
$2. Circulation not given by publisher. 36 pages, 
3 columns; length, 8 4/7 in.; width, 2H in. Can 
use matrices. Forms close 15th. Office, 139 N. 
Clark St. 

Advertising rates, agate, 30)5 a line; full page, 
$100; 3 times, $95; 6 times, $90; 12 times, $85; 
/4, li or i-g page, pro rata; second and third 
cover, $115; fourth cover, $125, two colors, 
$25 additional; other specified positions 10% 
extra. 



POWER PLANT ENGINEERING— Semi- 
Monthly, (1st and 15th). Mechanical. Es- 
tablished 1896. Technical Pub. Co., publishers. 
Subscription, $1.50. Sworn detailed average cir- 
culation for last six months 1919, 22,164 net 
paid. 204 pages, 2 columns; length, 10 in.; 
width, 3 }/i in. Forms close 15 days in advance. 
Office, 537 So. Dearborn St. 

Advertising rates, full page, $130; V21 $78; 
H,Uo; 1.^, $27.50; three months, $122, $72, $42 
or $25; six months, $112, $65, $38 or $22.50; one 
year, $100, $58, $34 or $20. Front cover (2 
colors), $325; other specified locations, 10 to 25% 
extra. 



POWER WAGON— Monthly (1st). Motor 
Vehicles. Established 1904. Power Wagon 
Pub. Co., publishers. Subscription, $5. Claimed 
average circulation for year ending June, 1920, 
7,000. 150 pages, 2 columns; length, 10 H in.; 
width, 3 3-2 in. Office, 544 Lake Shore Drive. 

Advertising rates, 34 page, one time, $43.50; 
H page, $66.50; one page, $115.00; 2 pages, 
$218.00. 



PRAIRIE FARMER— Weekly (Sat.). Agri- 
cultural. Established 1841. Barridge D. But- 
ler, publisher. Subscription, 85)!. Sworn de- 
tailed average circulation for first six months 
1920, 147,607* net paid. 32 to 96 pages, 4 
columns; length, 12 32 in.; width, 2 3'6 in. Forms 
close 10 days in advance. Office, 223 W. Jackson. 

Advertising rates, agate, $1.20, flat, a line. 
Classified, 10^ per word. 

PRICE CURRENT— GRAIN REPORTER 
Weekly (Wed.). Grain Trade. Established 
1844. Price Current — Grain Reporter, pub- 
lishers. Subscription, $3. Sworn detailed av- 
erage circulation for six months ending June, 
1920, 4,738*. 52 pages, 4 columns; length, 12 in.; 
width, 2 }4 in. Can use matrices. Forms close 
5 days in advance. Office, 912 Webster Bldg. 

Advertising rates, 1 to 4 inches, $2.70 an 
in.; 6 months, $2.35; one year, $2.10; 5 to 11 
in., $2.20, $1.95, $1.85; 12 to 23 in., $1.95, 
$1.65, $1.50; 24 to 48 in., $1.50, $1.35, $1.20. 
Outside back cover or outside front cover, one 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



45 



ILLINOIS 



and one-half or double rates. Classified, 25 
cts. a line. 



PROFESSIONAL ENGINEER — Monthly 
(Ist). Engineering (non-technical). Estab- 
lished 1916. American Association of Engineers, 
Inc., publishers. Subscription, S2.00. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 23,024. 32 pages, 3 columns; 
length, 10 in.; width, 2^4 in. Forms close 10th. 
Office, 63 East Adams Street. 

Advertising rates, S.5 an inch; 3 times. So; 
€ times, .S4.50; 12 times, $4; full page, $110, 
SlOo, $96 or $87; 2-3 page, $75, $70, .S64 or $58; 
a page, $40, $38, $35 .or $32. Classified, for 
sale, wanted or exchange, $3 an inch. 



PROSVETA — Every morning except Sun- 
day; also weekly (Wed.). Slovenian-Indepen- 
dent. Established 1907. Slovenic National 
Benefit Society, publishers. Subscription, daily, 
S5; weekly, $1.20. Sworn average circulation 
for six months prior to April, 1920; daily, 9,461 
net paid; weekly, 19,000. Daily, 4 pages; 
weekly, 8 pages; either edition, 6 columns; length, 
22}^ in.; width, 2}4 in. Can use matrices. 
Office. 2657 So. Lawndale Ave. 

Advertising rates, daily, $1.00 an inch; 
weekly, $1.50. Readers,' 20 or 30^ a line. 

PRUDDEN, KING & PRUDDEN. 
See advertisement on page 350. 



PUBLIC SERVICE— Monthly (1st). Pub- 
lic Utilities. Established 1906. H. J. Gon- 
den, publisher. Subscription, $2. Claimed 
average circulation for year 1919, 5,939. 72 
pages, 2 columns; length, 10 in.; width, 3J^ 
in. Can use matrices. 

Advertising rates, rs page, $6.00; }4 page, 
?10; }i page, $18; H page, $30; one page, $60. 

RED BOOK MAGAZINE— Monthly (23rd 
of preceding month). Fiction. Established 
1903. The Red Book Corporation, publishers. 
Subscription, $3. Claimed average circula- 
tion for six months ending Dec. 1919, 659,055 net 
paid. 120 pages, 3 columns; length, 10]%^ in.; 
width, 2Ji in. Forms close 25th of second 
preceding month. 

Advertising rates, agate, $5.00 a line; full 
page, $1,800; two columns, $1,260; one column, 
S690, facing contents, 2nd and 3rd covers, 
facing title page of Art section, $2,160; back 
cover (3 colors), $5,225: second or third cover 
fthree colors), $3,100. Educational (Residential 
Schools), $3.25 a line. Classified (minimum 4 
lines), $5.00 a line, with discount of 10% on 6 
Insertions. 

REFORM ADVOC.A.TE — Weeklv (Sat.). 
Jewish-Relig. Established 1890. Bloch & 
Newman, publishers. Subscription, $2. Cir- 
culation — not given by publisher. 32 pages, 
3 columns; length, 11 in.; width, 2 34 in. Office, 

7 South Dearborn Street. 

Advertising rates, agate, 12 cts. a line; 1,000 
lines, 10 cts.; 2,000 lines, 9 cts.; 3,000 lines, 

8 cts.; 5,000 lines, 7 cts.; 10,000 lines, 6 cts. 
Readers, 25 cts. a line. 



ILLINOIS 



ROAD-MAKER — Monthly (10th). Road 
Construction. E.stablished 1912. Interna- 
tional Trade Press (Inc.), publishers. Sub- 
scription, $1. Sworn detailed average circulation 
for six months ending June, 1919,7,519* net paid. 
84 pages, 2 columns; length, 10 in.; width, 314 
in. Cannot use matrices. Forms close 5th. 
Office, 542-53 Monadnock Block. 

Advertising rates, full page, $175; 3 pages, 
on contract, $120; 6 pages, $110; 12 pages, $100; 
24 pages, $60. Front cover (2 colors), $200; 
inside front or inside back cover, $140; outside 
back cover, $150. 



ROCK ISLAND MAGAZINE — Monthly 
(1st). Railway-Labor. Established 1907. Chi- 
cago, Rock Island & Pacific Ry. Co., pulalishers. 
Subscription (distributed free to employes), $2. 
Claimed average circulation for six months ending 
June, 1920, 45,293. 64 pages, 3 columns; length, 
10 in.; width, 2}^ in. Can use matrices. Forms 
close 20th. Office, La Salle St. Station. 

Advertising rates, 500 a line; full page, $150; 
li, $85; Ji, $60. Position, 20%. 



ROCK PRODUCTS— Fortnightly (Wed.). 
Crushed Stone, Lime & Cement. Established 
1902. Trade Press Corp., publishers. Subscrip- 
tion, $2. Claimed average circulation for three 
months ending July, 1920, 5,300. 56 pages, 
2 columns; length, 10 in.; width, 3}4 in- Cannot 
use mats. Forms close Wednesday preceding. 
Office, .542 So. Dearborn St. 

Adverti.sing rates, full page, $95; 1/2, $55; 
li, $40; li, $25; with discounts on 7, 13 or 26 
time contracts. Second or third covers, $115; 
}^2. $60; 3<i> $35. Back cover, $125; front cover, 
$150. 



ROTARIAN — Monthly (25th). Rotary 
Clubs. Established 1910. Int'n'l Ass'n of 
Rotary Clubs, publishers. Subscription, $1.50. 
Sworn detailed average circulation for first six 
months, 1920, 46,899* net paid. 64 pages, 3 
columns; length, 10^2 in-; width, 2% in. Forms 
close 10th. Office, 910 So. Michigan Ave. 

Advertising rates, $10 an inch; full page, $300; 
K. Hi Yi or Vz page, pro rata. 



SALES MAN.\GEMENT — Monthly (2.5th 
of month preceding). Salesmanship. Estab- 
lished 1918. The Dart well Corporation, pub- 
lishers. Subscription, $2.50. Sworn detailed 
average circulation for six months, ending June, 
1920, 5,743* net paid. 56 pages, 3 columns; 
length, 10 J4 in-; width, 2J4 in. Cannot use mats. 
Forms close 10th of month preceding. Office, 
223 W. Jackson Blvd. 

Advertising rates, full page, $75; two columns, 
$50; H page, 40; one column, $28: )/% column, $15. 



SALONIKI— Greek weekly (Sat.) Established 
1913. C. Salopoulos, publishers. Subscription, 
$3. Claimed average circulation for year 1920, 
18,000. 8 pages: S columns; length, 22 in.; width, 
2 Ya in. Can use mats. Office 748 So. Halsted St. 

Advertising rates, agate, on yearly c ontract, 
1,000 lines, lOd a line; 5,000 lines, %i; 10,000 
lines, 6fi. 



•THE RAINBOW was the first great ADVERTISEMENT. It had position. It had 
•* color. It held out a promise of benefit in effect: "I shall not drown you again if you 

behave." And then it had the value of repetition, because it is repeated in the same 

position and color and promise after every rain. 



46 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



SANTA FE MAGAZINE— Monthly (1st). 
Railway. Albert MacRae, publisher. Sub- 
scription (distributed free to employes), SI. 50. 
Claimed average circulation for year 1919, 51,713. 
16-4 pages, 2 columns; length, 8 in.; width, 2% 
in. Can use matrices. Forms close 25th. Office, 
Railway Exchange. 

Advertising rates, agate, S8.75 an inch; full 
page, $68.75; ^, $41.25; }4, $24.75; on yeariy 
contract which will be allowed on three insertions 
or more, $7, $55, $.33, $19.80. Back cover, 
50% additional. Other cover and special posi- 
tions, 20% additional. 

SATURDAY BLADE— Weekly (Saturday). 
General News. Established 1888. W. D. 
Boyce Co., publishers. Subscription, $2. 

Circulation in combination with CHICAGO 
LEDGER, detailed average for 1921, exceeding 
600,000*. 14 pages, 6 columns; length, 19 M 
in.; width, 2}4 in- Can use matrices. Forms 
close Monday. 

All advertisements must include SATURDAY 
BLADE and CHICAGO LEDGER. Com- 
bined rate, S3 per agate line. Classified, 35 ji 
per word. 

See advertisement on back cover. 



ILLINOIS 



SKANDINAVEN — Every evening except Sun- 
day; SUNDAY morning and SEMI-WEEKLY, 
Wednesdays and Fridays. Norwegian - Danish. 
Republican. John Anderson Publishing Co., pub- 
lishers. Established 1866. Subscription, daily, $4; 
Sunday, $1; semi-weekly, S2. Circulation, SEMI- 
WEEKLY, detailed average, 29,565*; daily or 
Sunday — not given by publisher. Daily, 8 
pages; Sunday, 12 to 16 pages; semi-weekly, 
12 pages, 7 columns; length, 21}^2in.; width, 2H 
in. Can use mats. Office, 8 So. Dearborn St. 

Advertising rates, agate, daily, 5 cts. aline; 
Sunday, 7^, with discount of 10, 15, 20, 25, 
30, 35 or 40% on 1,000, 2,500, 5,000, 7, .500, 
10,000, 15,000 or 25,000 lines. Reading notices, 
daily or Sundav, 15^ a line. Classified, 12ji a 
line. SEMI-WEEKLY, 10f,flat, a line. Read- 
ers, 40 d a line. Classified, 25^ a line. 

SLAVIE — Semi-Weekly. (Tues. and Fri.). 
Bohemian-Ind. -Democrat. Established 1861. 
Slavie Pub. Co., publishers. Subscription, S2.50. 
Claimed average circulation for year 1919, 16,- 
752 net. 8 to 12 pages, 7 columns; length of 
columns, 19 H in- ; width, 2}4 in. Can use mats. 
Office, 2520 So. Crawford Ave. 

Advertising rates, 75jS an inch. 



SOFT DRINK JOURNAI^-Monthly (1st). 
Soft Drink Trade. Established 1918. Class 
Publications, Inc., publishers. Subscription, 

$2. Sworn average circulation for year 1920- 
1921, 7,500*. 44 pages, 2 columns; length, 
10 34 in.; width, 3 5^ in. Can use mats. Forms 
close 20th. Office, 418 So. Market St. 

Advertising rates, full page, $70.00; J-^ page, 
$38.50; 14 page, $21.25; Vg page, S16.00. 3 
times, $65, $36.50, $20, $14. 6 times, $60, 
$33, $18.50, $12. 12 times, $55, $30, $16.50, 
$10. Front cover, 1 page, 12 times, $100; 
6 times, $110; 3 times, $135; 1 page, $150. Back 
cover, 1 page, 12 times, $90; 6 times, $95; 3 
times, Sl'lO; 1 time, $125. Inside Front cover 
or back cover, 1 page, 12 times, $80; 6 times, $85; 
3 times, $90; 1 time, $95. 0pp. Index or Edit. 
Page, 1 page, 12 times, $70; 6 times, $75; 3 
times, $80; 1 time, $85. Want Ads: 5ji per word, 
minimum 30 words. 



SONNTAG POST— Sunday edition Abend- 
post, which see. 



SPECIALTY SALESMAN MAGAZINE— 
Monthly (1st). Salesmanship. Established 
1915. Robert E. Hicks Corporation, publishers. 
Subscription, $2.50. Claimed average circula- 
tion for six months ending July, 1920, 45,000 
net paid. 116 pages, 2 columns; length, 8 in.; 
width, 2'^ in. Cannot use mats. Forms close 
20th. Office, 443 So. Dearborn St. 

Advertising rates, agate, GOi a, line; full page, 
$127.00; 34 page, $64.00. Second or third cover 
(two colors), $142.00; back cover (two colors), 
$155.00. Classified, 15 p per word. 



SPORTS AFIELD— Monthly (1st). Sports 
and Natural Science. Established 1887. Sports 
Afield Publishing Co., publishers. Subscrip- 
tion, $2. Circulation — not given by publisher. 
100 pages, 2 columns; length, 8 in.; width, 2 54 
in. Forms close 20th. 

Advertising rates, agate, 40^ a line; full page, 
$80; 34 or 34, pro rata; inside cover, $120. Classi- 
fied, 8ji per word. 



SPRAVEDLNOST— Every morning including 
SUNDAY and ZAJMY LIDU Semi-Weekly 
(Tues. and Fri.). Bohemian-Socialist. Es- 
tablished 1905. Bohemian Socialist Party, 
publishers. Subscription, daily, $5.50; weekly, 
$2.50. Sworn average circulation for six months 
prior to April, 1920, daily and Sunday, 9,210; 
Semi-weekly, claimed, 5,000. Daily, 10 pages; 
semi-weekly, 8 to 10 pages, 7 columns; length, 
20 34 in.; width, 2 34 in. Office, 1825 Loomis. 

Advertising rates, daily, 70 cts. an inch; 
weekly, 65 cts. an inch. 



SURGERY, GYNECOLOGY AND OBSTET- 
RICS — Monthly (1st). Medical. Established 
1905. Surgical Pub. Co., publishers. Subscrip- 
tion, $12. Sworn detailed average circulation 
for six months ending March, 1920, 11,431* 
net paid. 236 to 268 pages, 2 columns; length, 
8 in.; width, 2% in. Forms close 15th. Office, 
30 No. Michigan Ave. 

Advertising rates, full page, $150; 32. ^90: 
H. S50; Vs, $25; three times, $120, S64, $34 
or $18; .six times, $110, $60, $32 or $17; twelve 
times, $100, $55, S30 or $16. 



SVENSKA AMERIKANAREN — Weekly 
(Thur.). Swedish-Republican. Established 

1876. Swedish-American Printing Co., pub- 
lishers. Subscription, $2. Sworn detailed aver- 
age circulation for year ending June, 1920, 
60,274* net paid. 16 i)ages, 7 columns; length, 
2132 in.; width, 2 3-^ in. Can use matrices. 
Office, 208 N. Wells St. 

Advertising rates, agate, ISji, flat, a line. 
Position, 10, 20 or 30% extra. Readers, 50(i 
a line. Classified, 20)! a line. 



SVENSK-AMERIKANSKA FAMILJ JOUR- 
NALEN — Monthly (1st). Swedish-Familv. 

Established 1907. The Kastman Pub. (^o., pub- 
lishers. Subscription, 75f. Circulation — not 
given by publisher. 12 to 24 pages, 7 col- 
umns; length, 20 in.; width, 2 3-'s in. Forms 
close 20th. Office, 1000 Belmont Ave. 

Advertising rates, agate, 6 cts. a line; in 
position, 8 cts. Readers, 25 cts. a line. 



SVENSKA KURIREN— Weekly (Thurs.). 
Swedish-Ind. Established 1884. Alex. J. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



47 



ILLINOIS 



Johnson, publisher. Subscription, $2. Claimed 
average circulation for year 1919, 46,157. 12 
pages, 7 columns; length, 21 in.; width, 214 
in. Can use matrices. Office, 208 N. Wells St. 
Advertising rates, agate, 12 cts., flat, a line. 
Readers, 30 cts. a line. Classified, 15 cts. 

SVEXSKA STANDARET — Weekly (Tues.). 
Swedish-Baptist. Established 1879. Swedish 
Baptist General Conference of America, publish- 
ers. Subscription, $2. Sworn average circula- 
tion for si.\ months ending June, 1920, 11,329 
net paid. 8 to 12 pages, 7 columns; length, 21 
in.; width, 2>^ in. Can use mats. Office, 155 
N. Clark St. 

.•Advertising rates, agate, 7p a line. Readers, 
20^. Classified, 7c a line. 



SVENSKA TRIBUNEN NYHETER— Week- 
ly (Wed.). Swedish-Republican. Established 
1869. The Swedish Pub. Co. (Inc.), publishers. 
Subscription, $2. Sworn detailed average cir- 
culation for six months ending June 30th, 1920, 
59,776* net paid. 16 pages, 7 columns; length, 
22 in.; width, 2J^ in. Can use mats. 

Advertising rates, agate, 18p a line, flat. 
Position, 15% extra. Readers, 50 p a count 
brevier line. 



SVORlNOST — -Every evening except Sunday; 
SUND.4Y morning, DUCH C.4SU, weekly and 
AMERIKAN, semi-weekly, Mondays and Thurs- 
day. Bohemian-Ind. Established 1874. Au- 
gust Geringer, publisher. Subscription, daily, 
S5; Sunday, $2; weekly, $2.50; semi-weekly, 
S2.50. Sworn average circulation for six months 
ending Mav, 1920, daily, 25,634; Sunday, 
30,504; weekly, 30,782; semi-weekly, 38,017. 
Daily, 12 to 16 pages; Sunday, 16 to 24 pages; 
weekly, 16 pages; semi-weekly, 8 to 16 pages; 
daily, Sunday and semi-weekly, 7 columns; 
weekly, 4 columns; length of columns, daily and 
Sunday, 20?^ in.; weekly, 12 in.; semi-weekly, 
20 M in.; width, 2>g in. Office, 2518-24 So. 
Crawford Ave. 

Advertising rates, agate, daily and Sunday, 
Sp a line, flat. Readers, 25 e a line. Classified, 
2j; per word. AMERIKAN (semi-weekly), 8^ 
a line, flat. Readers, 40c a line. Classified, 2fi 
per word. DUCH CASU (weekly), 10 cts. a 
line; 1,000 lines, 9 cts.; 2,500 lines, 6 cts.; 5,000 
ines, 5 cts. Readers, 25 cts. a line. 



SYSTEM— Monthly (1st). Business. Es- 
tablished 1899. The A. W. Shaw Co., publishers. 
Subscription, $3. Sworn detailed average cir- 
culation for six months ending June, 1920, 170,952 
net paid. 3 columns; length, 10^ in-; width, 
2}4 in. Cannot use mats. Forms close 15th 
of second month preceding. Office, Cass, 

Huron and Erie Sts. 

.Advertising rates, agate (minimum, 1 in.), 
$2.60 a line; full page, $1,000; double columns, 
$675; one column, $3.50. Classified, 55 p a word. 



SYSTEM ON THE FARM— Monthly. (1st). 
Farm Management. Established 1917. A. 
W. Shaw Co., publisher. Subscription, $2. 

Guaranteed average circulation for year 1920-21, 
30.000. 3 columns; length, 10 3/14 in.; width, 
2 14 in. Cannot use matrices. Forms close 5th 
of month preceding. Office, Cass, Huron and 
Erie Sts. 

Advertising rates, agate, 60fi a line; full 
page, $225; %, $150. Fourth cover (2 colors), 
$375; second or third cover, $300. 



ILLINOIS 



TEN STORY BOOK— Monthly (10th of 
month preceding). Literary. Established 

1901. Ten Story Book Corporation, publishers. 
Subscription, $3. Circulation — not given by 
publisher. 68 pages, 2 columns; length of col- 
umns, 8 in.; width, 2 5^8 in. Forms close 20th 
of second preceding month. Can use matrices. 
Office, Montrose and Clarenden Blvds. 

Advertising rates, agate, 30 cts. a line; full 
page, $67.20; H and 3^ pages, pro rata; inside 
covers, $75; back cover, $90. Classified, 5 cts. 
per word. 



TRAFFIC WORLD— Weekly (Sat.) Mer- 
cantile. Established 1907. Traffic Service 
Corp., publishers. Subscription, $10. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 7,631* net paid. 56 pages, 2 
columns; length, 9 J^ in.; width, 3i^ in. Cannot 
use matrices. Forms close Thursday. Office, 
418 Market St. 

Advertising rates, full, page, $80; H, $45; H, 
$25; J^, $15; 13 times within one year, $68, $40, 
$22, $12; 26 times, $60, $35, $20, $11, 52 times, 
§56, $30, $18, $10. Classified, $1 a line; succeeding 
insertion!, 50 cts. 



TRIBUNE — Every morning including SUN- 
DAY. Independent. Established 1847. Tri- 
bune Co., publishers. Subscription, daily, 
$7.50; Sunday, $7.50. Sworn detailed average 
circulation for six months ending March, 1920, 
daily, 420.703 net paid; Sunday, 732,606 net 
paid. Daily, 24 to 40 pages; Sunday, 76 to 
132 pages, 8 columns; length, 21>2 in-; width, 
2i^ in. Can use matrices. 

Advertising rates, agate, daily, 70 p; Sunday, 
$1 a line. Position, 25^ a line extra. ROTO- 
GRAVURE (Sunday edition tabloid size 14x10 
in.), full, half or quarter page, $2000 a page; 
back page, $2,400; COLOR SECTION, $2000 
a page; 13 pages in one year, $1,500 each. Rea- 
ders, daily, $3.50; Sunday, $4. Classified, daily, 
50^; Sunday, 75 p a line; if displayed, $1 or 
$1.50. 



UNION LEADER— Weekly (Fri.). Labor- 
Independent. Established 1902. Street Elec- 
tric Railway Employees of America, publishers. 
Subscription, $1. Circulation — not given by pub- 
lisher. 16 pages, 4 columns; length, 14 in.; 
width, 2 },i in. Can use mats. Forms close 
Wednesday. Office, 332 So. Ashland Blvd. 

Advertising rates, $1.50 an inch; full page, 
$84; }/2 or }4 pro rata. Readers, $2.10 an inch. 



UNITED SERBIAN— Weekly (Tues.). Ser- 
bian-Crotian. Independent. Established 1905. 
John R. Palandech, publisher. Subscription, $1. 
Claimed average circulation for year 1919, 19,000 
net. 8 pages, 7 columns; length, 20 in.; width, 
2ys in. Office, 318 So. Canal St. 

Advertising rates, 9 p. flat, a line. 



WESTERN BRITISH AMERICAN— Week- 
ly (Sat.). Established 1888. British Ameri- 
can Co., publishers. Subscription, $2. Circula- 
tion — not given by publisher. 10 pages, 6 
columns; length, 20 in.; width, 2}4 in- Can 
use matrices. Office, 542 So. Dearborn St. 

Advertising rates, agate, 25 p aline. Readers, 
50^ a line. 



WESTERN DRUGGIST— Monthly (15th). 
Pharmaceutic, Established 1879. G. P. En- 
gelhard & Co., publishers. Subscription, $1.50. 



48 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



Claimed average oirculation for year 1920, 11,218 
net. 110 pages, 2 and 3 columns; length, 9% 
in.; width, 3M and 2J/8 in. Can use mats. 
Forms close 10th. Office, 536 So. Clark St. 
Advertising rates, 3 J^ in. column, $8 an in.; 
2% in. column, $0; six months' contract, $6 
or $4; twelve months, $5 or $3.50. Full page, 
$90; 2-3, S63; K, $49; Va, $35; M. $27; H, $19; 
H, $15; three month.s' contract, $80, $56, $44, 
$30, $24, $16, $13; six months. $75, $53, $40, 
$28, $22, $15, $12; twelve months, $72, $50, 
$38, $26, $20, $14, $11. Cover positions (2 
colors), 150%, 100% or 25% extra for front, 
back or inside covers. Readers (8 pt.), 75 (i 
a line. 



WITNESS— Weekly (Sat.). Religious-Epis- 
copal. Established 1916. Witness Pub. Co., 
publishers. Subscription, $1. Claimed average 
circulation for six months ending June, 1920, 
13,412. 12 pages, 5 columns; length, 16 in.; 
width, 2}4 in. Can use matrices. Office, 6219 
Cottage Grove Ave. 

Advertising rates, $1.60 an inch, with discounts 
of 15% or 20% on six months' or yearly contracts. 

WOMAN'S WEEKLY— Weekly (Sat.). A 
woman's national magazine. Established 1917. 
The Magazine Circulation Co. (Inc.), publishers. 
Subscription, $5. Sworn detailed average cir- 
culation for six months ending June, 1920, 
240,001* net paid. 20 pages, 4 columns; length, 
121^ in.; width, 2}4 in. Can use mats. Forms 
close 4th Wed. preceding. Office, 431 So. 

Dearborn St. 

Advertising rates, agate (7 lines minimum), 
$1.50 a line; full page, $960; ^i. $480; H, 
$240; second or third covers (2 colors), $1140; 
back cover (2 colors), $1440. Classified, $1.50 
a line. 

See advertisement on pages 320 and 324. 



WOMAN'S WORLD— Monthly (1st month 
preceding). Literary and Family. Established 
1901. Woman's World Magazine Co. (Inc.), 
publishers. Subscription, 50(i. Sworn detailed 
average circulation for six months ending June, 
1920, 1,020,007* net paid. 40 to 68 pages, 4 
columns; length, 12}^ in.; width, 2}4 in. Forms 
close 1st of second preceding month. Cannot 
use mats. Office, 107-111 S. Clinton. 

Advertising rates, agate, $6 a line; one column 
(170 lines), &t more, $5,883 a line; full page, 
$4000; }/2 or }4 pro rata. Second or third 
covers (two colors or black), $5500; (three or 
four colors), $5500; fourth cover (two, three 
or four colors), $6500; inside page (black and 
one color), $4250. Classified, $6, flat, a line. 

See advertisement on page 377. 

ZAJMY LIDU— Semi-Weekly edition of Spra- 
vedlnost, which see. 



ZENSKE LISTY—Bi- Weekly (Thurs.). Bohe- 
mian-Family. Established 1894. Rose A. 
Kabat and Mila R. Hlina, publishers. Sub- 
scription, $2.50. Claimed average circulation for 
1919, 25,000. 24 pages, 2 and 3 columns; 
length, 9H in.; width, 4 J^ and 2^ in. 2616 
So. Central Park Ave. 

Advertising rates, $1 an inch; 50 cts. subse- 
quent insertions. 



ZIFF CO., W. F.— 

See advertisement on pages 348, 349 and 350. 



ILLINOIS 



ZGODA — Every evening, except Sunday, 
and WEEKLY— Thursday. Polish-Indepen- 
dent. Established 1880. Polish National Alli- 
ance, publishers. Subscription, daily, $5; 
weekly, $1.50. Sworn average circulation for 
six months prior to April, 1920, daily, 41,728* net 
paid; weekly, 138,000 net paid. Daily, 8 to 
16 pages, weekly, 8 to 12 pages; 7 columns; 
length, 21 J^ in.; width, 214 in. Can use mat- 
rices. Office, 1406 W. Division St. 

Advertising rates, agate, daily, 12f! a line. 
Readers, 25jf a line. Classified, 5^ per word. 
WEEKLY, 22?! a line. Classified, 10 fi per word. 
Readers, 50 f! a line. 

See advertisement on page 384. 



DANVILLE — Population, 40,500. Is served 

by four railroads. County Seat of Vermillion 
County. Gateway to the Illinois Corn Belt. 
Is a great creamery center; other industries, 
of importance, are flour and lumber mills, 
fire brick, paving brick, automobile parts 
(for nine different cars), marble smelting, 
boiler and iron works; hardware, window 
glass. Also bottle manufacturing plants. R. 
R. shops and a number of large coal mines 
in vicinity. Six Banks and six Building Asso- 
ciations; resources about — twelve million 
dollars for Building Associations, Banks $1,- 
550,000. Bank Clearings during 1919, $40,- 
798,209,04. 

COMMERCIAL-NEWS— Every evening ex- 
cept Sunday. Republican. Established 1866. 
Commercial News Co., publishers. Subscrip- 
tion, $4. Sworn average circulation for six 
months prior to April, 1920, 16,210 net paid. 
10 to 24 pages, 8 columns; length, 21 in.; width, 
2 1/12 in._ Can use mats. 

Advertising rates, 4j2f^ a line; position, next 
reading, 5(f; full, 6^; 200 inches, 4fi, 4i4i or 
5^. Classified, 2ff per word. Readers, 2()fS a 
line. 

PRESS — Every morning except Monday in- 
cluding SUNDAY. Independent. Jas. H. 
Skewes, Editor & Publisher. Subscription, $7.50. 
Sworn average circulation for six months prior 
to April, 1920, 10,931 net paid. 12 to 40 pages, 
8 columns: length, 20 in.; width, 12 J^ ems. 
Can use matrices. 

Advertising rates, agate, 3H(5 a line; 52 times, 
or 5,000 lines, SHf; 25,000 lines, 3ji. Position. 
20% extra. Classified, 10 per word. Readers, 
15?! a line. 

DECATUR — Population, 43,818. On Sangamon 
River, at exact center of state, and is served 
by four railway systems with twelve lines, 
(111. Cent.; Wabash; Cin., Indianapolis & 
Western; Vandalia), and three electric inter- 
urban lines and maintains twenty miles of 
street railways. In the midst and the market 
place of the richest farming community of 
the world; is the largest white corn milling 
center in the world, more white corn being 
ground than in any other city, with a total 
daily capacity of 75,000 bushels. Wabash 
oar and locomotive shops located here, also Illi- 
nois Traction system general car shops. Two 
coal mines in city and large Illinois coal fields 
within a few miles. Industries include ice 
and coal storage plants, malleable iron foundry; 
flour and various corn product mills; bridge and 
structural steel, soda fountains, tents and awn- 
ings; brick and tile building materials, brooms, 
corn shellers, corn harvesters, engine, extracts, 
mill machinery, gloves and mittens, jewelry. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



49 



ILLINOIS 



optical goods, paper bags, women's garments, 
tanks and pumps, coffin and burial goods, 
plumbing goods, electric fixtures, starch, 
farming implement, wire mat, pharmaceutical 
supply, bottle caps, automobile (two), bank 
and office fixture factories. Annual value 
of manufactured products exceeding $30,000,- 
000. Bank clearings during 1919, $68,737,- 
499.20. 

HERALD — Every morning including SUN- 
DAY. Republican. Established 1889. De- 
catur Herald Co., publishers. Subscription, 
$7.80. Sworn detailed average circulation for 
six months ending Mar. 31, 1920, daily, 14,616 
net paid; Sunday, 14,602 net paid. Daily, 
10 to 20 pages; Sunday, 24 to 36 pages, 8 columns; 
length, 20 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, 5tf a line; full posi- 
tion, 25% extra. Readers, 30?! a line. Classi- 
fied, IJ^ii per word. 



HOUNDS AND HUNTING— Monthly (1st 
to 5th). Sporting. Established 1906. Hounds 
and Hunting Pub. Co., publishers. Subscrip- 
tion, $1.50. Claimed average circulation for 
year ending June, 1920, 5,000. 60 pages, 2 
columns; length, 8 in.; width, 2}^ in. Cannot 
use matrices. Forms close 15th. 

Advertising rates, agate, $1.25 an inch; full 
page, $20; H- H or }4 pro rata. Classified, 
3 cts. per word. 

See advertisement on page 368. 



ILLINOIS 



REVIEW — Every evening except Sunday. 
SUNDAY morning. Democratic. Established 
1878. Review Pub. Co., publishers. Subscrip- 
tion "price, $7.80. Sworn detailed average 
circulation for six months ending April, 1920, 
daily, 17,179* net paid; Sunday, 15,632* net 
paid. Daily, 10 to 16 pages; Sunday, 24 to 
40 pages, 8 columns; length, 20 in.; width, 
2 1/12 in. Can use mats. 

Advertising rates, agate, 5ji a line, flat; full 
position, 6i. Readers, 30fi a count line. Classi- 
fied, 15yi per word. 

DIXON— Popularion, 1920, 10,000. Is served 
by Chicago & North Western; 111. Central 
Systems; Interurban line. On Lincoln High- 
way; Blackhawk Trail. Industries of im- 
portance are cereal and feed mills; plow works; 
milk condensery; shoe, box, wire screen, wire 
drawing, casket, sash and door, lawn mower, 
candy, music roll and corset factories; cement 
plant; foundries, and is the trading center of 
as rich a farming country as there is on earth. 
Rock River Chautauqua Park and auditorium; 
Lowell Park of 200 acres. 



TELEGRAPH — Every evening except Sun- 
day. Republican. Established 1851. B. F. 
Shaw Printing Co., publishers. Subscription, 
$5.00. Sworn detailed average circulation for 
six months ending March, 1920, 4,588 net paid. 
8 to 12 pages, 8 columns; length, 20 in.; width, 
2 % in. Can use mats. 

Advertising rates, 35^, flat, an inch. Composi- 
tion, 5(f an inch additional. Position, 49fi. 
Readers, 15p a line. Classified, 2^ per word. 

D WIGHT — Population, 2,156. 2 railroads. 
Farming and stock-raising almost entirely 
engaged in. 

BANNER — Monthly (15th). Fraternal Sons 
of Veterans. Established 1895. A. S. Hol- 



brook, publisher. Subscription, 20, cts. Claimed 
average circulation for year 1919, 49,763. 16 
pages, 4 columns; length, 13 in.; width, 2}4 in. 
Forms close 1st. 

Advertising rates, agate, 18 cts., flat, a line. 
Classified, 18 cts. a line. 



EAST ST. LOUIS— Population, 75,000. On 
Mississippi River immediately opposite St. 
Louis, Mo., with which it is connected by four 
steel bridges. 27 railway trunk lines, all 
connected by four terminal belt lines. Also 
served by four interurban electric lines. Has 
more than 150 factories, including smelters, 
rolling mills, flour and feed mills, grain eleva- 
tors, breweries, baking powder plant, roofing 
plants and railway supply manufactures. A 
$6,500,000.00 levee protects the city from all 
possible overflow. A $500,000 park system of 
1,500 acres and twenty miles of boulevards. 



JOURNAL — Every evening except Saturday; 
SUNDAY morning. Independent. Estab- 
lished 1888. E. St. Louis Daily Journal Co., 
publishers. Subscription, $5. Sworn aver- 
ag circulation for six months prior to April, 
1920, 9,136 net paid. 8 to 24 pages, 7 columns; 
length, 21 J^ in.; width, 2}4 in. Can use matrices. 

Advertising rates, agate, 5^ a line; 5,000 
lines, on yearly contract, 4J^fi; 10,000 lines, 4fi. 
Readers, lOji a line. 



NATIONAL LIVE STOCK REPORTER— 
Every evening except Sunday. General News 
and Live Stock. Established 1890. Reporter 
Pub. Co., publishers. Subscription, $5. Sworn 
average circulation for six months prior to 
April, 1920, daily, 9,856 net paid; including 
issues sent out as tri-weekly and weekly, 18,820 
net paid. 4 to 12 pages, 7 columns; length, 
19 ?4 in.; width, 214 in. Can use matrices. 

Advertising rates, agate, 60 a line. Readers, 
15f! a line; first page, 250. Classified, 6{i 
a line. Combination with Chicago, (111.), 

Drover's Journal, Kansas City, (Mo.), Drover's 
Telegram, and South Omaha, (Neb.), Journal 
Stockman; display, 30j5 a line. 



ELGIN— Population, 27,630. On Fox River 
and is served by three Railroads and four 
Interurban electric lines. Has fine water 
power, Industries include watches, watch cases, 
milk condensing, meat packing companies, 
shoe, shirt, wind mill, piano, casket, hardware, 
thread, butter tub, and tool factories, and foun- 
dries and machine shops. 96 varied industries 
in all, employing a total of 9,000 people. 
Annual value of manufactured products, $40,- 
000,000. 



BOYS' WORLD— Weekly (Sat.). Juvenile. 
Established 1902. David C. Cook Pub. Co., pub- 
lishers. Subscription, 600. Sworn average cir- 
culation for first 6 mos. 1920, 391,341* net paid. 
8 pages, 4 columns; length, 12}/g in.; width, 2^4 
in. Can use mats. Forms close SJi weeks 
in advance. 

Advertising rates, agate, $2 a line; full 
page, $1,300. In combination with "Girls' 
Companion" and "Young People's Weekly," 
$4 a line. 



COOK'S WEEKLY TRIO— Consisting of 
"Boys' World," "Girls' Companion" and "Young 
People's Weekly," which see. 



50 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



COURIER — Every evening and Sunday morn- 
ing. Republican. Established 1877. The 
Courier Publishing Co., publishers. Subscrip- 
tion, $6. Sworn detailed average circulation for 
six months ending March, 1920, 8,077* net paid. 
8 to 20 pages, daily, S columns; length, 21 in.; 
width, 2 1/12 in. Can use mats. 

Advertising rates, agate, SyH a line. Readers 
or locals, 3fS per word. Classified, lf5 per word. 

GIRLS' COMPANION— Weekly (Sat.). Jli- 
venile. Established 1902. David C. Cook 
Pub. Co., publishers. Subscription, 60^. Sworn 
average circulation for first 6 mos., 1920, 340,289* 
net paid. S pages, 4 columns; length, 121/8 in.; 
width, 2 li in. Can use mats. Forms close 
3 ]/2 weeks in advance. 

Advertising rates, agate, $1.70 a line; full 
page, $1,100. In combination with "Boys' 
World" and "Young People's Weekly", $4 a line. 

NEW CENTURY SUNDAY SCHOOL 
TEACHERS' MONTHLY— Monthly. Sunday 
Schools. Established 1899. David C. Cook 
Pub. Co., publishers. Subscription, 60f!. Sworn 
average circulation for first 6 mos., 1920, 39,994* 
net paid. 40 pages, 3 columns; length, 10 in.; 
width, 2 ^ in. Forms close 20th of 2nd month 
preceding date of issue. Can use mats. 

Advertising rates, agate, 30fi a line; full page, 
$120.00. 



NEWS — Every evening except Sunday. Re- 
publican. Established 1847. Lowrie & Black 
Co., publishers. Subscription, $G. Sworn av- 
erage circulation for six months prior to April, 
1920, 7,635 net paid. 12 to 16 pages, 8 columns; 
length, 20 M in. ; width, 2 } s in. Can use matrices. 

Advertising rates, agate, 4{f a line; on con- 
tract, 3i; full position, 4i. Readers, 15fi a 
count line. Classified, Ifi per word. 



YOUNG PEOPLE'S WEEKLY — Weekly 
(Sat.). Religious-Juvenile. Established 1886. 
David C. Cook Pub. Co., publishers. Subscrip- 
tion, 85 ji. Sworn average circulation for first 
6 mos., 1920, 161,374* net paid. 8 pages, 4 
columns; length, 15 in.; width, 2'^ in. Can use 
mats. Forms close 3 5^2 weeks in advance. 

Advertising rates, agate, SOfS a line; full page, 
$650. In combination with "Boys' World" and 
"Girls' Companion," $4 a line. 



ENGLEWOOD— Population, 200,000. A sub- 
urb of Chicago, with which it is incorporated 
and with which it has direct connection by 
8 railroad lines, elevated and street railways. 

TIMES — Weekly (Friday). Independent. 
Established 1888. Gerald E. SuUivan, pub- 
lisher. Subscription, $1. Claimed average cir- 
culation for year 1919, 10,200 net paid. 8 to 16 
pages, 7 columns; length, 20 in.; width, 2}^ 
in. Can use matrices. 

Advertising rates, 75i an inch; on yearly 
contracts, 9^ an inch. Classified, li per word. 
Reading notices, 15c a line. 



ILLINOIS 



EVANSTON— Population, 38,250. A suburb of 
Chicago, 12 miles north on Lake Michigan, 
having frequent train service on Chic. & North- 
western railroad, also elevated and surface 
electric car service. A number of educational 
institutions located here, including the North- 
western University and Garrett Biblical In- 
stitute. The National Headquarters of the 



W. C. T. U. are located here, in the old home 
of Miss Frances E. Willard. Primarily a 
city of homes; some manufacturing; being 
Chicago's biggest and wealthiest residential 
suburb. Has three banks, with total deposits 
exceeding, $9,000,000. 



CORRECT ENGLISH— How To Use It- 
Monthly (1st). Educational. Correct English 
Pub. Co., publishers. Subscription, $2.50. Claimed 
average circulation for year 1919, 18,336. 64 
pages, 2 columns; length, 8% in.; width, 3 in. 
Forms close 12th. 

Advertising rates, agate, }4 page, one time, 
$18; H page, $30; one page, $50. 



KATHOLISCHER JUGENDFREUND. — 

Monthly (1st). English and German-Juvenile. 
Catholic. Established 1876. Angel Guardian 
Orphanage, publishers. Subscription, $1. 

Claimed average circulation for year 1919, 23,000 
net paid. 32 pages, 2 columns; length, 9 in.; 
width, 2 % in. Forms close 25th. 

Advertising rates, agate, $2 an inch; full page, 
$25; H- $15; M. S8; H, $5. 



NEWS-INDEX — Every evening except Sun- 
day. Republican. Established 1909. Bow- 
man Pub. Co., publishers. Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 4,499* net paid. 8 to 16 pages, 
7 columns; length of columns, 20 M in.; width, 



2J6 in- Can use matrices. 

Advertising rates, agate, 4f< a line, flat, 
ers, 15ji a line. 



Read- 



UNION SIGNAL— Weekly (Thurs.). Tem- 
perance. Established 1874. National Woman's 
Christian Temperance Union, publishers. Sub- 
scription, $1.25. Claimed average circulation 
for year 1919, 24,413. 16 pages, 3 columns; 
length, 10 9/16 in.; width, 2 58 in- 
Advertising rates, agate, 15fi a line; full page, 
$65. Readers, 30fi a line. 



YOUNG CRUSADER — Monthly (1st). 
Temperance. Established 1886. National 

Woman's Christian Temperance Union, pub- 
lishers. Subscription, 25fi. Claimed aver- 
age circulation for year 1919, 16,152 net paid. 
16 pages, 2 columns; length, 9 J^ in.; width, 3^ 
in. Forms close 15th. 

Advertising rates, agate, 20 cts. a line; full 
page, $75. Readers, 40 cts. a count line. 



FREEPORT — Population, 20,000. Located in 
the center of a rich farming and dairy country 
113 miles northwest of Chicago. 'There are 
nine freight lines controlled by five companies 
operating in and out of Freeport. The Illinois 
Central have five division centers here. 
Freeport is also on the Chicago & North- 
western, the Chicago, Milwaukee & St. Paul, 
the Chicago and Great Western and Interurban 
lines. Called the Hartford of the West be- 
cause it is the headquarters of many Insurance 
companies. Manufactures include wind mills, 
hardware specialties, steel barrels and tanks, 
stock food, proprietary remedies, can goods, 
special machinery, automobiles, motor hearses, 
auto bodies, toys, brushes, pianos, organs 
and phonographs, pumps, incubators, gas en- 
gines, coffee mills, garments and wearing 
apparel. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK, 



51 



ILLINOIS 



JOURNAL-STANDARD— Every evening ex- 
cept Sunday. Republican. Established 1848. 
Freeport Journal-Standard Co. (Inc.), pub- 
lishers. Subscription, $6. Sworn detailed aver- 
age circulation for six months ending March, 
1920, 8,223* net paid. 8 to 16 pages, 7 columns; 
length, 21 in.; width, 2J^ in. Can use mats. 

Advertising rates, agate, 40 a line, flat; Medical 
or Political, 5c. Position, 25% extra. Readers, 
10c a line. Classified, Ifl per word. 



GALESBURG — Population, 25,000. On two 

trunk line and four branch line railroads and 
three interurban lines. Rich farming commu- 
nity. Boiler shops, foundries; malleable iron 
and metal barrel works; gate, paper baler fac- 
tories; flour mills; paving brick works and rail- 
road repair shops. Seat of Knox College and 
Lombard College. 



MAIL — Every evening except Sunday. In- 
dependent. Established 1891. Galesburg Mail 
Co., publishers. Subscription, $6. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 8,084 net paid. 12 to 20 pages, 
8 columns; length, 22 in.; width, 2 1/12 in. Can 
use matrices. 

Advertising rates, agate, 3jf, flat, a line. 
Position, 25% extra. Readers lOji a line. 
Classified, 10 ji a line. 



REPUBLICAN-REGISTER — Every eve- 
ning except Sunday. Republican. Established 
1872. Galesburg Printing and Publishing Co., 
publishers. Subscription, $6. Sworn detailed 
average circulation for six months ending March, 
1920, 8,707* net paid. 12 to 24 pages, 7 columns; 
length, 2131 in.; width, 2}4 in. Can use mats. 

Advertising rates, .35ff, flat, an inch. Position, 
25% additional. Readers, 10 f! a line. Classi- 
fied, l(i per word. 



ILLINOIS 



GRANITE CITY— Population, 15,000. Lo- 
cated across Mississippi River from St. Louis, 
Mo. On six trunk line railroads and two 
interurban lines. The principal industries are 
stamping works, steel plant and foundry; 
roller and tin plate mills; corn products and 
lead and steel package plants. 



NARODEN GLAS — Every evening except 
Sunday. Bulgarian-Independent. Established 
1907. Naroden Glas Publishing Co., pub- 
lishers. Subscription, S5. Sworn average cir- 
culation for six months prior to April, 1920, 
6,075. 4 to 8 pages, 7 columns; length of col- 
umns, 20J'2 in.; width, 2}4 in- Can use matrices. 

Advertising rates, 60 cts., flat, an inch. Clas- 
sified, up to 10 lines, 50 cts. per insertion. 



GREENVILLE— Population 3,178. On Penn- 
sylvania Railway System. Has natural gas. 
Extensive interests in dairying, also fruit 
and grain growing throughout the surrounding 
territory. Other industries are milk conden- 
series; society regalia, glove, cigar and ice 
factories. Greenville College located here. 



EQUITY UNION EXCHANGE— Weekly 
(Wed.). Agricultural. Established 1914. Far- 
mers' Equity Union, publishers. Subscription, 
$1. Sworn average circulation for year 1919, 
23,183*. 8 pages, 4 columns; length, 13J4 in.; 
width, 2}4_ in. Cannot use matrices. 

Advertising rates, $1 an inch. 



HAMILTON— Population, 1,627. On two rail- 
roads and Mississippi River, opposite Keo- 
kuk, Iowa. At one end of the largest power 
dam in the world. Clay works, smelter plant; 
clothing, cement blocks and bee- keepers' 
supply factories and other enterprises. 



AMERICAN BEE JOURNAL — Monthly 
(1st). Bees. Established 1861. American Bee 
Journal Co., publishers. Subscription, $1. Detail- 
ed average circulation for year 1921, 12,173* net 
paid. 36 pages, 3 columns ; length, 9 % in. ; width, 
2 i-^in. Forms close 20th. 

Advertising rates, agate, 20 p a line. Dis- 
count of 10% on 12 insertions. Back Cover or 
page facing editorial, 25% extra; other special 
positions, 20% extra. 



JACKSONVILLE— Population, 15,713. Seat 
of Morgan County. Located in a thriving 
agricultural district. Served by Chic, Peoria 
& St. Louis; Chic, Burl. & Quincy; Chicago 
& Alton; Wabash Railway Systems. Indus- 
tries of importance are woolen mill; flour and 
feed mills; steel bridge works; cigar factory; 
railroad shops; planjng mills. Seat of Illinois 
College, Illinois Woman's College, Conser- 
vatory of Music, School of Fine Arts, Illinois 
College of Music; State Hospital for the In- 
sane and educational institutions for the deaf, 
dumb and blind. 



JOURNAL — Every morning except Monday, 
including Sunday. Republican. Established 
1866. Jacksonville Journal Co., oublishers. 
Subscription, $5.20. Sworn detailed average 
circulation for 6 months ending June, 1920, 
daily, 4,580* net paid; Sunday, 4,617* net paid. 
10 to 20 pages, 8 columns; length, 21 in.; width, 2 
in. Cannot use matrices. 

Advertising rates, 60 f an inch; 50 in. on 
yearly contract, 55^; 100 in., 50?!; 200 in., 45^; 
300 in., 430; 500 in., 400. Composition, 50 
an inch additional. Classified, 10 per word. 
Readers, lOj! a line; 500 lines in 90 days, 
80: 1,000 lines within one year, 70. Clas- 
sified, 13^0 per word. 



JOHET— Population, 38,317. On Des Plaines 
River; thirty-seven miles southwest from Chi- 
cago; four trunk line railroads, two belt lines, 
four interurbans and the Lincoln Highway. 
In a rich agricultural section. Has excellent 
water power. Steel and wire mills of Illinois 
Steel Co., which employ over 7,000 men. 
Other enterprises, including gas and electric 
power plants; coke ovens; calendar and folding 
paper box, can, cigar, piano, match, agricul- 
tural implement, automobile and accessories 
factories; cereal mills, engine and machine 
shops, horse shoe works; limestone quarries 
in vicinity used largely in building operations. 



HERALD-NEWS — Every evening except Sun- 
day. SUNDAY morning. Independent. Es- 
tablished 1877. Joliet Printing Co., publishers. 
Subscription, $7.80,. Sworn detailed average cir- 
culation for six months ending March, 1920, 
daily, 17,171 net paid; Sunday, 16,522 net paid. 
10 to 32 pages, 8 columns; length, 21 J^ in.; 
width, 2 1/12 in. Can use mats. 

Advertising rates, agate, 5 Hf! a line. Readers, 
50 per word. Classified, 80 a line. 



52 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



MOLINE — Population, 30,709. On Mississippi 
River and four important railroad lines. Has 
excellent water power. Has 150 acres public 
parks and the most complete equipped single 
play-ground in United States. Home of the 
first steel plow and the largest plow plant in 
the world; other industries of importance are 
implement, automobile, auto clutch, tractor, 
carriage, wagon, wheel, pump, candy, iron 
working and milling machinery factories. 
Annual value of manufactured products, $100,- 
000,000. Six banks with deposits of $17,449,- 
895.39 and combined resources amounting 
to $20,029,595.56. 



DISPATCH — Every evening except Sunday. 
Republican. Established 1878. Moline Dis- 
patch Pub. Co., publishers. Subscription, $7.80. 
Sworn detailed average circulation for six months 
ending March, 1920, 9,586* net paid. 12 to 32 
pages, 8 columns; length, 20 in.; width, 2 in. 
Can use matrices. 

Advertising rates, agate, 4(5 a line; full position, 
5fi. Pure Locals, 20fi a line; telegraphic readers, 
^1 a line. Classified, 2jS per word. 



MOOSEHEART — Population, 600. Located 
40 miles west of Chicago, on C. B. & Q. and 
C. & N. W. railroads. Industries of importance 
are — one of the largest nurseries in Central 
States; greenhouses; chicken farms; publish- 
ing plants; ornamental and concrete block 
plants. 

MOOSE HEART MAGAZINE — Monthly 
(1st). Fraternal-L. O. of M. Established 1909. 
Supreme Lodge Loyal Order of Moose, pub- 
lishers. Subscription, 50 cts. Guaranteed 
average circulation for year, 1921, 600,000 
net. 24 pages, 4 columns; length, 12 in.; width, 
214 in- Forms close 15th preceding. Cannot 
use matrices. 

Advertising rates, $2.50 a line; full page, $1,360; 
back cover, (two colors), $1,500. 



MOUNT MORRIS— Population, 1,332. Lo- 
cated 24 miles southwest from Rockford; 
on Chic, Burl. & Quincy Railroad; in a fertile 
and thriving agricultural district. Printing 
plant employing 120 workmen. Also Mt. 
Morris College, one of the oldest in Illinois, 
located here. 



MYSTIC WORKER — Monthly (10th). 
Humor-Fraternal. Established 1896. Robert 
Toole, publisher. Subscription, 10(5. Sworn 
detailed average circulation for year 1919, 103,- 
000* net paid. 8 pages, 4 columns; length, 14 
in.; width, 214 in. Forms close 20th. 

Advertising rates, agate, 25(5 a line. 



POULTRY TRIBUNE— Monthly (1st). Poul- 
try. Established 1895. Poultry Tribune Co., 
publishers. Subscription, $1. Detailed aver- 
age circulation for year 1920, 47,333*. 40 to 
104 pages, 3 columns; length, 10 in.; width, 2}4 
in. Forms close 15th-20th. 

Advertising rates, agate, 40(i a line; full page, 
$151.20. Inside front or back cover (2 colors), 
$168.00; back cover (2 colors), $184.80. Posi- 
tion, 25% extra. Readers, 70ji a line. Classi- 
fied, 1 or 2 times, lOi per word per month; 3 to 
5 times, 9?!; 6 to 12 times, SfS. 



ILLINOIS 



OAKLAND — Population, 1,159. Located on 
Vandalia; Tol. St. L. & Western Railroads 
in a thriving agricultural district. 



LEDGER— Weekly (Fri.). Independent. 

Established 1877. Nixie Yeargin, publisher. 
Subscription, $2. Claimed average circula- 
tion for year 1919, 6,070. 4 pages, 8 columns, 
length of columns, 19 }4 in-! width, 2}^ in. Can- 
not use matrices. 

Advertising rates, 20 cts. an inch. Readers, 
10 cts. a line. 



OAK PARK — Population, 1918 estimate, 45,000. 
Located 9 miles out from and is a residential 
suburb of Chicago. Served by Minneap., 
St. P. & S. Ste. Marie; Chicago & N. West 
Railroads; also, three interurban electric and 
elevated lines. 



AUSTINITE— Weekly (Fri.). Independent. 
Established 1879. Pioneer Pub. Co., publishers. 
Subscription, $1.50. Claimed average circula- 
tion for six months ending June, 1920, 8,200. 
56 pages, 3 columns; length, 10 in.; width, 
214 in- Can use matrices. Forms close Wed. 

Advertising rates, agate, 12f; a line; 2,000 
lines on yearly contract, lOJf; 5,000 lines, 
8(!. For combination rates, see Oak Leaves. 
Readers, 20)i a line. 



FOREST LEAVES— Weekly (Fri.). Inde- 
pendent. Established 1906. Pioneer Pub. Co., 
publishers. Subscription, $2.50. Claimed av- 
erage circulation for six months ending June, 
1920, 12,400. 24 pages, 3 columns; length, 10 
in.; width, 2 J-l in. Can use matrices. Forms 
close Wednesday. • 

Advertising rates, agate, 5^ a line; 2,000 
lines on yearly contract, 4fi; 5,000 lines, 
3 3/2f!. For combination rates, see Oak Leaves. 
Readers, 12fi a line. 



OAK LEAVES— Weekly (Sat.). Independ- 
ent. Established 1886. Pioneer Pub. Co., 
publishers. Subscription, $2.50. Claimed av- 
erage circulation for six months ending June, 
1920, 12,400. 76 pages, 3 columns; length, 10 
in.; width, 2 }-| in. Can use matrices. Forms 
close Thursday. 

Advertising rates, agate, IS;! a line; 2,000 
lines on vearlv contract, 12?; 5,000 lines, 
lOfi; in combination with AUSTINITE and 
FOREST LEAVES, 28}!, 24!! or 20j!. Readers, 
25f! a line. 



SCHOOL CENTURY— Monthly (1st, except 
July and .A.ug.) Educational. Established 1905. 
George W. Jones, publisher. Subscription, $1.25. 
Claimed average circulation for year ending June, 
1920, 19,750. 56 pages, 3 columns; length, 10 in.; 
width, 2 1/8. Cannot use matrices. Forms close 
5th of month preceding. 

Advertising rates, agate, 25 cts. a line; $3 
an inch; full page, $60; 1/2, $33; 1/3, $23; 
1/4, $18; 1/8, $10. 

PEORIA— Population, 70,121. On Illinois River 
with direct water route to St. Louis, Mo.; 
also served by fourteen railroads, and is a 
most important manufacturing and railroad 
center with a very large trade in agricultural 
implements; a great shipping center for grain; 
extensive pork packing industry; farm ma- 
chinery, paper, flour, barrels, stoves, alcohol, 
tractors, steel and woven wire fences also manu- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



53 



ILLINOIS 



factured. One of the largest fish industries 
of the middle west. Coal deposits in immedi- 
ate vicinity. Annual value of manufactured 
products, $100,000,000. Bank clearings during 
1919, 8260,439,834.78. 



HAMPSHIRE ADVOCATE— Monthly (1st). 
Agricultural. Established 1900. Advocate Co., 
publishers. Subscription, 50 cts. Detailed av- 
erage circulation for year 1920, 24,036*. 
20 to 32 pages, 3 columns; length, 10 in.; width, 
2 }^ in. Can use matrices. Forms close 2oth. 
Office, 409 Wisconsin Ave. 

Advertising rates, 25 cts., flat, a line. 



JOURNAL — Every evening except Sunday; 
TRANSCRIPT — Every morning except Sunday; 
JOURNAL-TRANSCRIPT, SUNDAY Morning. 
Independent. Estabhshed 1877-1855. Henry 
M. Pindell, publisher. Subscription, daily or 
Sunday, $6. Sworn average circulation for six 
months prior to April, 1920; Journal, 20,033 
net paid; Transcript, 11,165 net paid; Sunday, 
19,859 net paid. Daily, 12 to 32 pages; Sunday, 
24 to 64 pages; either edition, 8 columns; length, 
20}^ in.; width, 2 Js in. Can use matrices. 

Advertising rates, agate, daily, morning or 
evening, 8 e a line ; combined morning and evening, 
ll(i; Sunday edition, 11^; 3,000 lines, on yearly 
contract, 10 (<; 5,000 lines, 9 p. ROTOGRAVURE 
(Sunday edition only), 7 col., 2 1/12x19 H. in- 
Forms close 40 days in advance. 16fi a line; 
3,000 iines, \r>i\ 5,000 lines, 14fi. Readers, 
daily, 50c; Sunday, 75^ a line. Classified, both 
editions or Sunday, 3(i per word. 



ILLINOIS 



STAR — Every evening except Sunday. SUN- 
DAY morning. Independent. Established 
1897. Peoria Star Co., publisher. Subscrip- 
tion, daily, S6; with Sunday, $9. Sworn aver- 
age circulation for twelve months prior to April, 
1920, daily, 23,144* net paid. Sunday, 14,899* 
net paid. Daily, 12 to 48 pages; Sunday, 20 
to 52 pages, 8 columns length, 21 in.; width, 
2 1/12 in. Can use mats. 

Advertising rates, agate, 9 a line; 2,500 
lines. 7J^ji; 5,000 lines, 60. Position, 15% or 
25% extra. Classified, 20 per word. Readers, 
250 a line; last page, $1; telegraphic, 600. 

TRANSCRIPT — Morning Edition of Journal 
which see. 



PKINCETON— Population, 4,181. Seat of Bu- 
reau County. Served by Chicago, Burlington 
& Quincy R.R. Agricultural interests predomi- 
nate, the surrounding country being very pro- 
ductive; flour and feed mills. 



BUREAU COUNTY REPUBLICAN— Week- 
ly (Thur.) Republican. Established 1847. H.U. 
Bailey, publisher. Subscription, $2. Sworn 
detailed average circulation for year ending 
June 1920, 6,200* net paid. 16 pages, 7 columns; 
length, 20 in., width, 2\. Cannot use matrices. 

Advertising rates 42ji an inch. Position 10% 
extra. Readers, 100 a line. Classfied, 350 for 1 
to 7 lines; thereafter 7p a Une. 



QUINCY — Population, 35,978. On Mississippi 
River and two railway systems, comprising 
seven different lines. Has hydro-electric and 
steam power plants. A number of large flour 
mills and tobacco and shoe factories; grain 
elevator; brick works; claimed to make more 
coal and wood-burning stoves than any other 



city in the world; and to have the largest steam 
governor works and cereal mill in the world; 
seat of one of the largest breweries in the middle 
west; paper, trunks, furniture, lime, overalls 
and jackets, color and dyes, show cases, egg 
case fillers, incubators, elevators, power pumps, 
hay-presses, lime machinery, metal wheels, 
air-compressors, stationers' supplies and straw 
board extensivelv manufactured. Annual 

value of manufactured products, $30,000,000.00. 
Bank clearings for 1919, $83,542,973.00. 



HERALD — Every evening except Sunday. 
Democratic. Established 1835. Quincy Herald 
Co., publishers. Subscription, $6.00. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 9,704 net paid. 10 to 24 pages, 
7 columns; length, 21 3| in.; width, 2 J-^ in. 

Advertising rates, 630, flat, an inch; full posi- 
tion, 770. Readers, 250 a line; with position, 
300. Classified, 10 per word. 



HOME INSTRUCTOR— Monthly. Literary. 
Established 1904. A. Otis Arnold, publisher. 
Subscription, 500. Claimed average circulation 
for 1919, 102,591. 16 to 32 pages, 4 columns; 
length, 12 1^2 in.; width, 2 J^ in. Forms close 12th. 

Advertising rates, agate, 400 a line. Dis- 
count of 15 or 20% on }^ or full page. Readers, 
60 a count line. 



ILLINOIS FARMER AND FARMER'S 
CALL — Semi-monthly (1st and 15th). Agri- 
cultural. Established 1880. A. Otis Arnold, 
publisher. Subscription, 500. Claimed average 
circulation for year 1919, 56,412. 16 to 32 pages, 
4 columns; length, 12 H in. I width, 2 ]/(, in. Forms 
close 12th and 27th. 

Advertising rates, 300 a line; full page, $200; 
back cover, $225. Readers, double display rates. 



POULTRY KEEPER— Monthly (1st). Poul- 
try. Established 1882. A. Otis Arnold, pub- 
lisher. Subscription, 500. Claimed average 
circulation for year 1919, 36,519. 48 to 98 
pages, 3 columns; length, 10 in.; width, 2J^ in. 
Forms close 25th preceding month. 

Advertising rates, 300 a line. Discounts, 
15% on yearly contract. 



RELIABLE POULTRY JOURNAL— Month- 
ly (1st). Poultry. Established 1892. Re- 
liable Poultry Journal Pub. Co., publishers. 
Subscription, $1. Detailed average circulation 
for year 1920, 51,120*. 72 to 200 pages, 3 
columns; length, 10 in.; width, 2 36 in- Forms 
close 15th. 

Advertising rates, $9.10 an inch; 15 in. on 
yearly contract, $8.40; 30 in., $8.12; 90 in., $7.84. 
Position, 20% extra; two colors, 25 S^. Readers, 
750 a line. Classified, 120 word. 



WHIG-JOURNAL — Every evening except 
Saturday and Sunday; SUNDAY morning. In- 
dependent. Established 1838-1883. Subscrip- 
tion, $10.40. Guaranteed average circulation 
for first six months 1921, daily, 15,000 net; 
Sunday, 16,000 net. 10 to 36 pages, 8 columns; 
length, 22 in.; width, 2 in. Can use matrices. 

Advertising rates, agate, 50 a line, daily; 
60 Sunday. Position, 20 per line extra. Polit- 
ical and amusement, 70 a line. Readers, 300 
a line. Classified, 20 per word. 



54 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



ILLINOIS 



ROCKFORD — Population, 65,651. Camp 

Grant, 1 mile from city limits, 10,000. On 
Rock River; also served by five railroads and 
3 interurban lines, connecting with Belvidere, 
Janesville, Beloit, Freeport, Elgin and Chicago. 
Has fine water power, 325 manufacturies, 
in furniture, woodworking machinery, agri- 
cultural implements, hosiery, gas stoves, 
tools, sewing machines, pianos, milling ma- 
chinery, gasoline engines, office fixtures, mir- 
ror plate, harness, saddles, silver plate, shoes, 
pumps, paper mills, bedding mattresses, auto- 
mobile gears, millwork, compression rings and 
hardware specialties. Seat of Rockford College 
and a business college. Annual value of man- 
ufactured products, $42,400,000. Bank clear- 
ings during year 1919, $110,617,514. 



REGISTER-GAZETTE — Every evening 
except Sunday. Republican. Established 1840. 
Register-Gazette Co., publishers. Subscription, 
S7.40. Sworn detailed average circulation for 
six months ending March, 1920, 11,844* net paid. 
12 to 32 pages, 7 columns; length, 20 in.; width, 
2}4 in- Can use mats. 

Advertising rates, 6ji a line; on contract, 4^; 
in position, 5fi. Classified, ly^i a word. Read- 
ers, 20(< a line. 



REPUBLIC — Every evening except Sunday- 
Republican. Established 1890. Republic 
Co., publishers. Subscription, $4. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 7,377 net paid. 10 to 24 pages, 
7 columns; length, 21 in.; width, 2}4 in. Can 
use matrices. 

Advertising rates, agate, 5f! a line; 1,000 lines, 
on yearly contract, 3p. Position, 10';^ or 25% 
extra. Classified, IJ^fi per word. Readers, 

20p a line. 



STAR — Every morning except Monday, in- 
cluding SUNDAY. Independent. Established 
1888. Star Printing Co., publishers. Sub- 
scription, $6. Sworn average circulation for 
six months ending March, 1920, daily, 10,758 
net paid; Sunday, 12,945 net paid. Daily, 12 
to 16 pages; Sunday, 24 to 44 pages, 7 columns; 
length, 21 in.; width, 2 i^ in. Can use mats. 

Advertising rates, agate; daily, 4^ a line; 
Sunday, 5fi; 1,000 lines, on contract, sm or 4ji. 
Position, 15% extra. Readers, 20fi a line. 

Classified, 11-2^ per word. 



ROCK ISLAND— Population, 35,177. Has fine 
water power. Manufactures include agricul- 
tural implements, bridge material, fabricated 
steel goods, athletic goods, tractors, soap, 
lumber, sash and doors, storage batteries, 
tiles, brick, registers, electrical goods, stoves, 
oil cloth, hardware. U. S. Armory and Ar- 
senal located here. Big coal deposits in vicinity. 
Seat of Augustana College and Villa de Chantal. 
Annual value of manufactured products, $40, 
000,000. Bank deposits in 1920, approxi- 
mately $22,000,000. Six banks- 14,352 
men employed. 



ARGUS — Every evening except Sunday. 
Independent. Established 1851. J. W. Potter 
& Co., publishers. Subscription, $7.80. Sworn 
detailed average circulation for three months 
ending June, 1920, 9,166* net paid. 12 to 20 
pages, 8 columns; length, 21 in.; width, 2 in- 
Can use matrices. 



ILLINOIS 



Advertising rates, 56^ an inch. Position, 
25% extra. Readers, 20?; a line. Classified, 
lOji a line. 

AUGUSTANA— Weekly (Thursday). Swed- 
ish-Lutheran. Established 1856. Augustana 
Book Concern, publishers. Subscription, $1.50. 
Sworn average circulation for 1919, 18,775* 
net paid. 16 pages, 4 columns; length, 13 H 
in.; width, 2 J^s in- 
Advertising rates, agate, 8 cts. a line. Posi- 
tion, 15% extra. Readers, 20 cts. a line. Trans- 
lations free. 



LUTHERAN COMPANION— Weekly (Sat- 
urday). Established 1892. Lutheran. Au- 
gustana Book Concern, publishers. Subscrip- 
tion, $1. Sworn average circulation for vear 
1919, 8.383* net paid. 16 pages, 3 columns; 
length, 10 M in.; width, 2 Vg in. 

Advertising rates, agate, 6 cts. a line. Posi- 
tion, 25% extra. Readers, 15 cts- a line. 



MODERN WOODMAN— Monthly (1st). Fra- 
ternal. M. W. of A- Modern Woodmen of 
America, publishers. Sworn average circulation 
for six months ending June 30, 1920, 1,068,500* 
net. 32 to 48 pages, 3 columns; length, 9% 
in.; width, 2 J^ in. Forms close 12th. 

Advertising rates, agate, $3, flat, a line. Read- 
era, $3 a line. 



ROYAL NEIGHBOR— Monthly (1st). Fra- 
ternal. Established 1898. Royal Neighbors of 
America, publishers. Subscription, 20^5. Sworn 
average circulation for six months ending June, 
1920, 456,500* net. 24 to 40 pages, 3 columns; 
length, 984 in.; width, 2^^ in. Cannot use mats. 
Forms close 12th. 

Advertising rates, $1.25 a line. Readers or 
classified, $1.25 a line. Position, 15% extra. 



SPRINGFIELD- Population, 59,183. State 

Capital. Is served by six steam railroads 
and the Illinois Traction Co., interurban lines. 
Coal mining extensively engaged in; 30 mines 
in operation. Other industries of importance 
include the manufacture of watches, shoes, 
meters and agricultural implements, boiler, 
zinc, powder, and chemical works and flour 
and automobile tires. Lincoln Monument; 
Lincoln Home; State House and other public 
buildings located here. 



COURT OF HONOR— Monthly (25th). Fra- 
ternal. Established 1895. Charles J. Riefler, 
publisher. Subscription, 50(!. Claimed aver- 
age circulation for year 1919, 81,000. 8 pages, 4 
columns; length, 15 in.; width, 3 in. Forms 
close 20th. Can use mats. 

Advertising rates, agate, 25 f! a line. 



FARM HOME— Monthly (1st). Agricul- 
tural. Established 1894. Community Pub. 
Co., publishers. Subscription, 50 cts. Sworn 
average circulation for six months ending June, 
1920, 101,021 net. 28 to 32 pages, 4 columns; 
length, 13 J^ in.; width, 2}^ in. Forms close 
25th. 

Advertising rates, agate, 60 fi a line; full 
page, $430.92; \^ or }4, pro rata; back cover 
(2 colors), $450. Classified, 9^ per word. 



STATE JOURNAI. — Every morning, in- 
cluding SUNDAY. Republican. Established 
1831. Illinois State Journal Co., publishers. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



55 



ILLINOIS 



Subscription, $6. Sworn detailed average cir- 
culation for six months ending March, 1920, 
daily, 23,995* net paid; Sunday, 15,576* net paid. 
Daily, 12 to 24 pages; Sunday, 28 to 40 pages, 
8 columns; length, 2134 in-; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, daily or Sunday, 6{!, flat, 
a line; next to reading. If, full position, 8fi. 
Classified, 10^ a line. Readers, 2bi a line. 



STATE REGISTER— Every evening ejxcept 
Sunday; SUNDAY morning. Independent. 

Established 1836. Thomas Rees, publisher. 
Subscription, $6. Sworn average circulation for 
six months ending March, 1920, daily, 22,772 
net paid; Sunday, 17,612 net paid. Daily, 10 
to 20 pages; Sunday, 28 to 40 pages, 8 columns; 
length, 21 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, daily or Sunday, 6i, flat, 
a line; next to reading, 7p; full position, Sji. 
Classified, 10(i a line. Readers, 25fi a line. 

STERLING — Population, including Rock Falls, 
11,109. On Rock River and served by two 
railroads, C. & N. W. Main line and C. B. 
& Q., branch lines, also, on Lincoln Highway 
(now being paved from Chicago to the Missis- 
sippi River this year), and four other well 
marked out trails. Center of fine farming 
and dairying country. At the head of Henne- 
pin Canal and has abundant electric and water 
power; also ice and cold storage plants. In- 
dustries include wire and paper mills; foundries 
and machine shops; stove polish, bobsled, 
potato planter, agricultural implement, hard- 
ware and motor hearse factories; monument, 
gasoline engine, condensed milk, bolt, nut 
and rivet works. Farm lands valued at $250 
to $400 per acre. Factories and railroads 
employ about 3,500 people on a monthly pay- 



ILLINOIS 



roll of approximately $400,000. Annual value 
of manufactured products $10,000,000. Four 
banks with total deposits exceeding $5,000,000. 



GAZETTE — Every evening except Sunday. 
Republican. Established 1854. The Sterling 
Gazette Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 5,222 net paid_. 8 to 16 
pages, 8 columns; length, 21 in.; width, 2 in. 
Can use mats. 

Advertising rates, 42 f! an inch; full position, 
56c. Readers, lOfi a line. Classified, Iji per 
word. 



TAYLORVILLE— Population, 10,207. 3 rail- 
roads. Large coal mines; also paper mill 
and flour mills. 



SCHOOL NEWS AND PRACTICAL EDU- 
CATOR — Monthly (1st). Educational. Es- 
tabUshed 1887. C. M. Parker Publishing Co., 
publisher. Subcription. $1.25. Claimed aver- 
age circulation foryear 1919, 7,721 net. 52 pages, 
3 columns; length, 8J2 in.; width, 2 in. Forms 
close 5th of month preceding. 

Advertising rates, $2 an inch; full page, $30; 
M, $16.30; M. $9. 



TECHNY— Population, 425. Suburb of Chi- 
cago. C. M. & St. P. R. R. 



CHRISTIAN FAMILY— Monthly (15th). 
Catholic. Established 1905. Society of the 
Divine World, publishers. Subscription, $1. 
Circulation — not given by publisher. 48 pages, 
3 columns; length of columns, 10 in.; width, 
23^ in. Forms close 3rd. 

Advertising rates, 50 cts. a line; $6 an inch; 
full page, $180. 



INDIANA 



ANDERSON— Population, 29,767. On 3 rail- 
roads. Center of 475 miles Interurban rail- 
way. Municfipal controlled electric and water 
plants. City tax rate 95(5. Excellent manu- 
facturing town and trade center for a wide 
territory. Annual value of manufactured 
products, $30,000,000. 



BULLETIN — Every evening except Sunday. 
Independent. Established 1885. Bulletin 

Printing and M'f'g. Co., publishers. Subscrip- 
tion, $5. Sworn detailed average circulation for 
six months ending March, 1920, 6,014. 8 to 
32 pages, 7 columns; length, 213/^ in.; width, 
23^ in. Can use matrices. 

Advertising rates, Zi b. line, flat. Composition, 
Sf* an in. additional. Readers, 12 (i aline. Classi- 
fied, 1 32p per word. 



HERALD — Every morning except Monday, 
including SUND.A.Y. Republican. Established 
1868. Herald Pub. Co., publishers. Subscrip- 



tion, $7.50. Sworn detailed average circulation for 
six months ending March, 1920, daily, 6,717 
net paid; Sunday, S,0S6 net paid. 8 to 24 pages, 
7 columns; length, 20 in.; width, 2 ^g in. Can 
use matrices. 

Advertising rates, agate, 3f! a line, flat. Read- 
ers, lOf! a line. Classified, XyH per word. 



CRAWFORDSVILLE— Population, 10,130. Is 
served by N. Y. Cent.; Vandalia and Monon 
railroads, also two electric interurban lines. 
In the center of an excellent farming region. 
Manufactures include wire, coffins, paving and 
building bricks, nails, matches, gloves and 
steel culverts. Annual income from the vari- 
ous industries, $6,000,000. 



CHARIOT — Monthly. Fraternal. Estab- 
lished 1894. Supreme Tribe of Ben-Hur, pub- 
lishers. Subscription, 25 cts. Detailed aver- 
age circulation for year ending 1920, 92,572* 



^RUTH in advertising is and will ever remain a relative term, but 
the closer the relation the better /or those related to it. 



56 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



INDIANA 



net. 8 pages, 4 columns; length, 13 J^^ in.; width, 
2yi in. Forms close loth. 

Advertising rates, agate, 40 cts. a line. Read- 
ing notices, 50 cts. a line. 

ELKHART— Population, 25,000. Situated in 
the St. Joseph Valley on St. Joseph River. 
Big Four and Lake Shore Ry. Has good water 
power and the following industries; Railroad, 
machine and repair shop; carriage, automobile, 
go-cart, computing scale, corset, band instru- 
ment and harness factories; brass, telephone, 
acetylene gas machine, bridge and iron works; 
paper, flour and planing mills. Annual pay 
roll, $8,000,000. 



TRUTH — Every evening except Sunday. 
Independent. EstabHshed 1889. The Truth 
Publishing Co., publishers. Subscription, $5. 
Sworn average circulation for six months prior 
to April, 1920, 8,721 net paid. 8 to_ 16 pages, 
7 columns; length of columns, 21}-^ in.; width, 
2K in. Can use matrices. 

Advertising rates, 56fi an inch, flat. Readers, 
15 cts. a line. Classified, 1 ct. per word. 



EVANSVILLE— Population, 85,310. On Ohio 
River, nine steam and five electric lines radiate 
from the city, also six boat lines operating 
on river. Is an excellent distributing point 
because of its geographical location and trans- 
portation facilities. The second largest hard- 
wood lumber manufacturing center and the 
cheapest soft coal market in the world. Manu- 
facturing industries include foundries, machine 
shops; furniture, broom, cigar, buggy, steam 
shovel, iron stove front, locomotive headlight, 
plow and cotton factories; gas engine, farm 
tractor, edge tool and bottle works; potteries; 
breweries; planing and saw mill; flour and feed 
mills. Willard Library and Art Gallery. 
Three Carnegie Libraries, Southern Indiana 
Hospital for Insane and L^. S. Marine Hospital 
located here. Annual value of manufactured 
products, $-10,000,000.00. Amount of capital 
invested in manufacturing plants, $35,500,- 
000.00. Twelve Banks and Trust Companies 
with total resources of $38,000,000. 



INDIANA 



COURIER — Every morning, including SUN- 
DAY. Democratic. Established 1845. The 
Evansville Courier, (Inc.), publishers. Subscrip- 
tion, $10.40. Sworn detailed average circula- 
tion for six months ending March, 1920, daily, 
21,667* net paid; Sunday, 20,919* net paid. 
Daily, 10 to 28 pages; Sunday, 36 to 50 pages, 
8 columns; length, 2134 in.; width, 2 in. Can 
use mats. 

Advertising rates, agate, daily or Sunday, 5jS, 
flat, a line. Position, 10 and 25% extra. Clas- 
sified, 2i per word. Readers, (black or bold 
face count double), 25i a line. 

See advertisement on page 352. 



JOURNAL — Every evening except Sunday; 
SUNDAY morning. Republican. Established 
1832. Evansville Journal Co., publishers. Sub- 
scription, $5. Sworn detailed average circulation 
for six months ending March, 1920, daily, 13,468* 
net paid; Sunday, 11,313* net paid. 8 to 20 
pages; Sunday, 30 to 36 pages, 7 columns; 
length, 22 in.; width, 2}i in. Can usfe matrices. 

Advertising rates, agate, 3 cts. a line, flat. 
Position, 10 and 25% extra. Classified, 1 ct. 
per word. Readers, 20 cts. a line. 

See advertisement on page 390. 



PRESS — Every evening except Sunday. In- 
dependent. Established 1906. Evansville 
Press Co., publishers. Subscription, $3. .50. Sworn 
average circulation for six months prior to April, 
1920, 17,094* net paid. 8 pages, 8 columns; 
length, 22 in.; width, 2 in. Can use matrices. 

Advertising rates, agate, 4^2^, flat, a line; in 
position, 5^2^ Notices following reading, 20? a 
line. Classified, 2^ per word. 



FORT WAYNE — Population, 86,549. Located 
in Northern part of State on Maumee, St. 
Mary's and St. Joseph Rivers, with seven 
railwaj systems and five interurba,n line's. 
Industries include workshops of several rail- 
roads, electrical machinery works; shirt waist 
factories; hosiery knitting mills; car wheel, 
electric lamp, oil tank and gas manufac- 
turing machinery works; foundry and mach- 
ine shops; piano and organ factory; stave and 
bolt factory; rolling mills; 310 factories in all. 
General Electric Co., who employ over 5,700 
people, have a weekly pay roll of $150,000. 
Seat of Concordia College. .Annual income 
from the various industries, $60,000,000. Bank 
Clearings during 1919, $83,000,000. 



JOURNAL-GAZETTE— Every morning in- 
cluding SUNDAY. Democratic. Established 
1882; Journal-Gazette Co., publishers. Sub- 
scription, $5. Sworn detailed average circulation 
for six months ending March, 1920, daily, 25,348* 
net paid; Sunday, 22,676* net paid. 12 to 60 
pages, 8 columns; length, 21 J4 in.; width, 2 1/12. 

Advertising rates, 9f! a line; 1,000 lines, 8)*; 
2,000 lines, 7i. Position, 25% extra. Readers, 
40«! a line; Mail Order or Publisers, 7f, flat, 
a line; Hotels, Resorts, Schools, 8f, flat. Classi- 
fied, 2^ per word. 

NEWS AND SENTINEL — Every evehing, 
except Sunday. Republican. Established 1833. 
News Pub. Co., publishers. Subscriptions, 

$7.80. Sworn detailed average circulation for 
six months ending March, 1920, 32,333 net paid. 
12 to 32 pages, 8 columns; length, 2152 in.; 
width, 2 1/12 in. Can use matrices. 

Advertising rates, agate, 8c, flat, a line. Posi- 
tion, 10, 25, 33M% extra. Readers, SOfS a 
count line. Classified, 1}4^ per word. 



FRANKFORT — Population, 11,865. County 
seat of Clinton Co., located in a farming region. 
Is served by L. Erie & Western; Toledo, 
St. L. & Western; P. C. C. and St. L.; Chic, 
Indianapolis & Louisville railroads. 

TIMES — -Every morning except Monday, in- 
cluding SUNDAY. Independent. Established 
1894. G. P. Fowler's Sons, publishers. Sub- 
scription, $6. Sworn average circulation for 
six months prior to April, 1920, 5,665* net paid. 
8 to 16 pages, 7 columns; length, 20 in.; width, 
214 in. Can use matrices. 

Advertising rates, agate, 3^!! a line; 251 
lines on yearly contract, 3^; 1,400 lines, 2i. 
Comoosition, 3^fi a line additional. Position 
demand, 20% extra; island, 50%. Readers, 
lOfi a count line. Classified, (minimum 25jS), 
1^ per word. 

GARY — Population, 55,344. Is situated at the 
south end of Lake Michigan in the center 
of the most rapidly growing manufacturing 
region of the LTnited States. Has 8 railroad 



1921 



NELSON CHESMAN & CO.'S RATE BOOK, 



57 



INDIANA 



lines and the second largest switch yard in the 
United States. The principal industries are 
tube, steel, sheet and tin plate plants; bridge, 
cement, screw and bolt works, employing 
26,000 men on a monthly payroll of $3,500,000. 
Annual value of manufactured products, $400,- 
000,000. 



POST — Every evening except Sunday. Ind.- 
Democratic. Established 1909. Gary Print- 
ing and Pub. Co., publishers. Subscription, 
So. Sworn detailed average circulation for six 
months ending March, 1920, 6,021* net paid. 
10 to 16 pages, 8 columns; length, 21 in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, ofi a line; 1,000 lines, on 
yearly contract, 4J^f5; 2,000 lines, 4?^; 3,000 
lines, 3 3-2(5- Position, 10 or 20% extra. Read- 
ers, 15ji a line. Classified, 2fS per word. 

TRIBUNE — Every evening except Sunday. 
Republican. Established 1917. Gary Tribune 
Co._ (Inc.), publishers. Subscription, $5. 

Claimed average circulation for six months end- 
ing March, 1920, 4,787. 8 to 20 pages, 7 col- 
umns; length, 21J4 in.; width, 2}^ in. Can use 
matrices. 

Advertising rates, 2}^0 a line, flat. Readers, 
15ji a line. Classified, li per word. 



HAMMOND — Population, 36,012. 20 miles 
from Chicago on Lake Michigan and the Grand 
Calumet River, also 21 railroads and 3 inter- 
urban lines over which there are 140 pas.senger 
trains a day. In Hammond and vicinity 
there are extensive iron and steel foundries; 
coke plants; passenger and freight car works; 
glucose, glue and other grain produce factories; 
and there are also conduit, tile, piano, potato 
machinery and surgical instrument factories; 
breweries; pickle, bolt, nut, screw, chemical, 
knitting, chain, belting and hose works; sheet 
and tin plate, steel and wire mills, grain eleva- 
tor, book bindery. 



LAKE COUNTY TIMES— Every evening 
except Sunday. Also Gary, East Chicago 
and Ind. Harbor TIMES. Every evening ex- 
cept Sunday. Established 1906. Lake County 
Printing and Pub. Co., publishers. Subscription, 
$3. Sworn average circulation for six months 
prior to Oct., 1918, 10,402 net paid. 8 to 32 
pages, 7 columns; length, 20 in.; width, 2',^ in. 
Can use matrices. 

Advertising rates, 56 ji an inch. Position 
25% extra. Classified, 1 >^f; per word. Readers, 
10 fi a line; over 500 lines, Sji. 

HUNTINGTON— Population, 15,000. Is served 
by two railroads and traction system. Es- 
pecially strong as a farming center and impor- 
tant horse market. Industries include flour 
niills; stave, steam shovel, crane, bridge and 
iron works; cedar chest (largest in United 
States), rubber, piano, shoe, glove and knitting 
factories; planing and sawmills; steel castings, 
furnace and stove foundries; railroad repair 
shops and lime manufacture; also a number of 

• grain elevators and large publishing houses. 
Seat of Central College. 



INDIANA FARMER'S GUIDE— Weekly 
(Saturday). Agricultural. Established 1889. 
Guide Pub. Co., publishers Subscription, $1. 
Sworn detailed average circulation for six months 
ending June, 1920, 110,000* net paid. 32 to 



INDIANA 



64 pages, 4 columns; length, 14 in.; width, 2}/^ 
in. 

Advertising rates, agate, $1, flat, a line. 



OUR SUNDAY VISITOR— Every Sunday. 
Catholic. Established 1912. Catholic Pub- 
lishing Co., publishers. Subscription, 75 cts. 
Sworn average circulation for year ending April, 
1920, 435,095 net paid. 4 pages, 7 columns; 
length, 21 in.; width, 2}4 in. Can use matrices. 

Advertising rates, agate, $1 a line, flat. 



INDIANAPOLIS— Population, 314,194. 16 

railroads, 13 electric interurban lines. Dis- 
tributing center for a very large area. Vast 
trade in pork packing houses and stock yards 
business generally. Manufactures include 

10 automobile factories, malleable iron and 
agricultural implement works, foundries, mach- 
ine shops, railroad cars, food products, up- 
holstery and furniture, glass, cotton and woolen 
goods. State House, State Library and State 
Asylums for Deaf, Dumb, Blind and Insane 
located here. Fort Benjamin Harrison, one 
of the largest United States army posts in the 
country is also located near here. Annual 
value of manufactured products, $376,672,000. 
Bank clearings during year 1919, $810,109,000. 



BRICKLAYER, MASON AND PLASTER- 
ER— Monthly (25th). Labor. Established 
1898. Bricklayers, Masons and Plasterers 
International Union, publishers. Subscription, 
7o^. Claimed average circulation for vear 1919, 
53,000. 28 pages, 2 columns; length, 10 in.; 
width, 3?3 in. Forms close 8th. Cannot use 
mats. 

Advertising rates, agate, 54 cts. a line; per 
inch, $7.25; 2 in., $14.50; Vs page, $18; 3 in., 
$21; 4 in., $28; K page, $33; 3-2 page, $63; one 
page, $122. 



BROTHERHOOD LOCOMOTIVE FIRE- 
MAN AND ENGINEMEN'S MAGAZINE— 
Semi-monthly (1st and 15th). Fraternal-Labor. 
Established 1876. Brotherhood of Locomotive 
Firemen and Enginemen, publishers. Subscrip- 
tion, $1.50. Circulation — not given by publisher. 
130 ages, 3 calumns; length, 10 in.; width, 2j^ 
in. Cannot use matrices. Forms close 30 days in 
advance. 

Advertising rates, agate, 70?!, flat, a line; 
inside covers, $320; back cover, $350. 



CARPENTER— Monthly (15th). Labor. Es- 
tablished 1881. United Brotherhood of Car- 
penters and Joiners of America, publishers. 
Subscription, $1. Claimed average circulation 
for year ending March, 1920, 356,496. 64 pages, 
2 columns; length, 8 in.; width, 2 J-^ in. Forms 
close 8th of month preceding. Can use matrices. 

Advertising rates, $12.50 an inch. 



FREEMAN — Weekly (Sat.). Afro-American. 
Republican. Established 1888. Geo. L. Knox, 
publisher. Subscription, $2. Claimed average 
circulation for the year 1919, 12,000. 8 pages, 
7 columns; length, 20 in.; width, 2}4 in. Can 
use matrices. 

Advertising rates, agate, 5j! a line; next read- 
ing, 7f!. Readers, lOji a line. 



"HEART OF TRADE"— Monthly (15th). Com- 
mercial. Established 1919. Indianapolis Cham- 
ber of Commerce, publishers. Subscription, 
$1.50. Claimed average circulation for six 



58 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



INDIANA 



months ending Sept., 1919, 10,000. 40 pages' 
3 columns; length, 10 in.; width, 2J4 in. Can 
use mats. Forms close 7th. 

Advertising rates, full page, $40; 3^ page, 
$25; Hi $18; H, $15; Vf,, $12; M, $10. Discount 
of 5 or 10 % on 3 or 6 insertions covering full 
or half pages and 5 or 10 % on 6 or 12 insertions 
covering smaller space. 



HOOSIER FARMER— Monthly (1st). Agri- 
cultural. Established 1919. Indiana Federa- 
tion of Farmers' Associations, publishers. Sub- 
scription, $1. Detailed circulation for year 1920, 
100,000 (all in Indiana) net. 32 to 48 pages; 
length, 10 J/2 in.; width, 2]/s in- Cannot use 
mats. Forms close loth. 

Advertising rates, 60f5, fiat, a line. Classified, 
10c per word. Office, 147 E. Market St. 

See advertisement on page 370. 



HORSEMAN— Weekly ( Wed.) . Hor.se Breed- 
ing and Fair News. Established 1S77. The 
Western Horseman Company, publishers. Sub- 
scription, $3. Claimed average circulation for 
the year 1919, 14,020. 16 to 40 pages, 4 columns; 
length, 13 in. ; width, 2 li in. 

Advertising rates, 1 inch, one time, $3; one 
month, $10.0(3; three months, $24.05; six months, 
$40.05; one year, $66.55. 



INDIANA 



INDIANA CATHOLIC & RECORD— Week- 
ly (Friday). Catholic. Established 1910. Indi- 
ana Catholic Printing and Pub. Co., publishers. 
Subscription, $3. Sworn average circulation for 
year ending March, 1920, 10,225 net. S pages, 7 
columns; length, 20^4 in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, 8)'3(( a line; 1,000 
lines on contract, 8^; 2,500 lines, 7} 2?!; 5,000 
lines, ej^p; 7,500 lines, 4 ;.2C; 10,000 lines, o%i. 
Position, 10% extra. Readers, $1 an inch. 
Classified, ll^ii per word. 



INDIANA DAILY TIMES— Every evening 
except Sunday. Ind. -Democratic. Established 
1888. Indiana Daily Times Co., publishers. 
Subscription, $5. Sworn detailed average cir- 
culation for three months ending March 31, 1920, 
46,544* net paid. 12 to 24 pages, 8 columns; 
length, 21 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, 10 fi a line; next 
reading, 10^2^; full position, llji. Readers, 
35 fi a line. Political, 15 fi a line. Classified, 
9ji a line. 

See advertisement on page 313. 



INLAND POULTRY JOURNAL— Monthly 
(1st). Poultry. Established 1895. Inland 
Poultry Journal Co. (Inc.), publishers. Sub- 
scription, bOi. Circulation — not given by pub- 
lisher. 48 to 100 pages, 3 columns; length, 
10 in.; width, 2% in. Forms close 20th. 

Advertising rates, agate, 47 (i a line; 210 
lines, on yearly contract, 42f; 1,680 lines, 39c; 
2,520 lines, 36?!; 5,040 lines, 33f. Readers, COfi 
a line. Classified, lOf per word. 



JERSEY BULLETIN AND DAIRY 

WORLD— Weekly (Wednesday). Dairy. Es- 
tablished 1883. Jersey Bulletin Co., publishers. 
Subscription, $2. Claimed average circula- 
tion for year 1919, 14,342. 36 to 60 pages, 
3 columns; length, 10 in.; width, 2}^ in. 
Advertising rates, 18 cts., flat, a line. 



NATIONAL ENQUIRER— Weekly (Thur.) . 
Prohibition. Established 1915. The Enquirer 
Pub. Co., publishers. Subscription, $2.50. 

Circulation — not given by publisher. 8 pages, 
7 columns; length, 19 ^^ in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, 6 cts., flat, a line. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1869. Delavan Smith, 
publisher. Subscription, S6 24. Sworn detniled 
average cirouHtion for six months ending 
March, 1920, 113,387 net paid. 16 to 48 pages, 
8 columns; length, 21 3^ in.; width 2}^ in. Can 
use matrices. 

Adverti.sing rates, agate, 20p, flat, a line. 
Position, full (minimum, 42 lines), 5f; alongside 
reading, 3c; special page, 2i a, line extra. Clas- 
sified, 20c a line. Readers, $1 a line. 



SPOTTED POLAND CHINA JOURNAL — 

Monthly (1st.) Swine Breeding. Established, 
1917. Spotted Poland China Journal Co., pub- 
lishers. Subscription, 50 cts. Claimed average 
circulation for year 1919, 8,220. 56 pages, 3 col- 
umns; length, 10 in.; width, 2}^. Can use ma- 
trices. Forms close 20th. 

Advertising rates, 20 e, flat, a line. 



STAR — Every morning, including SUNDAY. 
Independent. Established 1903. Star Pub. 
Co., publishers. Subscription, $13. Sworn de- 
tailed average circulation for six nionths ending 
March, 1920, daily, 84,864* net paid; Sunday, 
103,105* net paid. Daily, 18 pages; Sunday, 
60 to 80 pages, 8 columns; length, 21 54' in.; 
width, 2 1/12 in. Can use mats. 

Advertising rates, agate, daily, Ibi; Sunday, 
20p a line, flat. Colored ad pages, 30?! a line. 
Position, 15 and 25"^ extra, specified page, 10% 
extra. Readers, 75^ a line. Classified, daily, 
12p a line; Sunday, 18c. Combination rate, 
STAR LEAGUE, embracing Indianapolis Star, 
Muncie Star and Terre Haute Star, daily, 25^ 
Sunday, 30f a line; equal space to be used. 
Readers, $1.35 a line. Classified, daily, 25f<; 
Sunday, 3_lf^. 

TYPOGRAPHICAL JOURNAL — Monthly 
(5th). Labor. Established 1889. J. W. Hays, 
publisher. Subscription, $1. Claimed aver- 
age circulation for year 1919, 50,600. 128 pages, 
2 columns; length, 8 in.; width, 2}-s in. Can 
use matrices. Forms close 15th. 

Advertising rates, upon application. 



WOOD-WORKER, THE— Monthly (loth). 
Woodworking. Established 1882. S. H. Smith 
Co., publishers. Subscription, $2. Sworn de- 
tailed average circulation for six months ending 
June, 1920, 7,075* net paid. 120 pages, 
2 columns; length, 10 in.; width, 3 Ji in. Cannot 
use mats. Farms close, 5th. Office, 701 Wulsin 
Building, Indianapolis, Ind. 

Advertising rates, full page, $70; J 2, $40; 
M, $25; ]4, $15; 1/16, $10; with discounts on 
six months' or one year contracts. Preferred 
space rates on application.' Classified, (minimum, 
$1.20), 30(: a line. 

KOKOMO— Population, 30,067. On Pitts- 

burg, Cin. & St, L., L. Erie & Western and 
Tol., St. L. & Western Railway systems; 
also five interurban lines. Located in a farm- 
ing district, 55 miles north from Indianapolis. 
Principal industries are: Automobile, building 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



59 



INDIANA 



supply, fence, steel, steel products, skate, alu- 
minum castings, stellite carburetor, coil mag- 
net factories; potteries; malleable iron, fur- 
nace and stove, rubber and glass works and 
brick plants. Value of manufactured pro- 
ducts, for 1919, $50,000,000; Bank Deposits, 
$14,000,000. 



DISPATCH — Every morning except Monday, 
including SUNDAY. Democratic. Estab- 
lished 1870. Paul Paynter, publisher. Sub- 
scription, $7.50. Claimed average circulation 
for six months ending March, 1920, daily, 
6,003 net paid; Sunday, 6,894 net paid. 8 to 
24 pages, 7 columns; length, 20 in.; width, 2}4 
in. Can use matrices. 

Advertising rates, 35p, flat, an inch. Position, 
15% or 25% extra. Readers, (head counts dou- 
ble), lOfi a line; telegraphic, 15?. Classified 
1(! per word. 



TRIBUNE — Every evening except Sunday. 
Republican. Established 18S3. John Arthur 
Kautz, publisher. Subscription, $7.50. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 8,687* net paid. 8 to 16 pages, 
8 columns; length, 21 in.; width, 2J^ in. Can 
use mats. 

Advertising rates, 56 f( an inch; in position, 70^. 
Readers, 100 a line; in position, 20 f^ a line. Clas- 
sified, 1 Ki per word. 



LAFAYETTE— Population. 22,456. On Wab- 
ash River, and is served by four steam rail- 
roads and three traction lines. A most im- 
portant grain market and located in an ex- 
cellent grain raising district. Industries in- 
clude stock yards; electrical appliances; pork 
packing houses; foundries; wagon works; 
box board plant; lumber mills; carpet, soap, 
wire goods and safe factories; automobile 
gear works; flour mills; grain elevators and 
railroad shops. Seat of Purdue University. 
There are 89 industrial plants, which turn 
out products amounting to $16,000,000. Banks 
and trust companies, with combined resources 
of $23,629,832.66. 



JOURNAL COURIER— Every morning and 
evening except Sunday. Independent. Es- 
tablished 1829. Journal Courier Pub. Co., pub- 
lishers. Subscription, $4. .Sworn detailed average 
circulation for six months ending March, 1920, 
9,275 net paid. 10 and 20 pages, 8 columns; 
length, 21 j^ in.; width, 2 in. Can use matrices. 

Advertising rates, agate, 5jf, flat, a line. Clas- 
sified, 2i per word. Readers, 35^. 

See advertisement on page 315. 



PAINTER AND DECORATOR— Monthly 
(1st). Labor and Trade. Established 1887. 
Brotherhood of Painters, Decorators and Paper 
Hangers of America, publishers. Subscription, 
SI. Sworn average circulation for year 1919, 
90,000*. 64 pages, 2 columns; length, 8 inches; 
width, 2}4 inches. Can use matrices. Forms 
close 1st of month preceding. 

Advertising rates upon application. 

SHEARS— Monthly (1st). Paper Box & 

Corrugated Container Interests. Established 
1892. The Shears Pub. Co., publishers. Sub- 
scription, $1. Circulation — not given by pub- 
lisher. 56 pages, 2 columns; length, 9 in.; 
width, 3 ^2 in. Cannot use matrices. Forms 
close 25th. 



INDIANA 



Advertising rates, full page, $35; }4, $20; M. 
$12; 6 months contract, $32.50, $18.50 or $11; 
12 months, $30, $17 or $10. 



LOGANSPORT— Population, 22,000. Located 
"on the banks of the Wabash'' (River), 3 
railway systems, and 2 traction lines. Rail- 
road shops; automobile factory; machine shops; 
foundry; packing plant; ice plant; 88 fac- 
tories including those manufacturing motors, 
automobile bodies, furniture,, electric fans, 
rugs, overalls, harness, scales, fire extin- 
guishers, electric car trucks, castings, mach- 
inery, woolen goods. An important shipping 
point for grain, pork and lumber. Seat of 
Northern Indiana Hospital for the Insane. 
Annual income from the various enterprises, 
$6,000,000. Six Banks and Trust Companies 
having total resources of $10,866,109. 



PHAROS-TRIBUNE — Every evening except 
Sunday. Incependent. Established 1844-1875. 
Pharos-Tribune Co., publishers. Subscription, 
$5 per week. Clainied average circulation for 
six months ending Aug., 1920, 10,500. 10 to 
20 pages, 8 columns; length, 20 in.; width, 2 1/12 
in. Can use mats. 

Advertising rates, 4p a line, flat. Readers, 
20(5 a line. Classified, 2ji per word. 

MARION — Population, 23,747. Is served by 
four railroads with interurban connections 
in all directions. Fine farming and truck 
raising district. Manufactures include malle- 
able iron, gray iron, iron casting, mould pat- 
tern, insulated wire, motor and glass works; 
furniture, table, electric fixtures and appliance, 
rug, sweeper, shoe, garment, glove, paper box, 
writing tablet, paper pie plate, auto jack, auto 
part, auto brake, auto truck, condiment, can- 
ning; railway appliances and car factories; 
stove and range foundries. National Military 
Home located here. Bank Clearings dur- 
ing 1919, $30,000,000. 

CHRONICLE — Every evening, except Sun- 
day. Republican. Established 1865. Chron- 
icle Publishing Co., publishers. Subscription, 
$7.20. Sworn detailed average circulation for 
six months ending March, 1920, 7,484 net paid. 
10 to 24 pages, 7 columns; length, 21 in.; width, 
214, in. Can use mats. 

Advertising rates, agate, 3fi, flat, a line. Read- 
ers, 100 a line. Classified, 1(4 per word. 



LEADER-TRIBUNE — Every morning, ex- 
cept Monday, including SUNDAY. Democratic. 
Established 1870. Marion Leader Co. (Inc.), 
publishers. Subscription, $7.80. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 8,047 net paid; Sunday, 8,246 
net paid. 8 to 20 pages, 7 coluinns; length, 21 
in.; width, 2^ in. Can use matrices. 

Advertising rates, 420 an inch, flat; in 
position, 4S<;. Classified, l0 per word. Read- 
ers, 10 f a line. 

See advertisement on page 364. 



MUNCIE — Population, 36,524. Located in the 
midst of a rich agricultural territory on White 
River, 6 steam railroads and 5 interurban lines. 
Seat of Eastern Di%'ision Indiana State Nor- 
mal School. Manufactures include malleable 
iron, glass works, wood-working institutions 
and automobile and piano factory and foun- 
dries. 



60 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



INDIANA 



PRESS — Every evening except Sunday, Ind.- 
Republican. Established 1886. Press Pub. 
Co., publishers. Sworn average circulation for 
six months prior to April, 1920, 9,207* net paid. 
10 to 20 pages, 8 columns; length, 21 }4 in.; 
width, 2 14, in. Can use mats. 

Advertising rates, 560, flat, an inch. Posi- 
tion, 25% extra. Readers, iOi a line; sub- 
sequent insertions, 1^. Classified, Ij; a word. 

See advertisement on page 372. 

STAR — Every morning including SUNDAY. 
Independent. Established 1899. Star Pub. Co., 
publishers. Subscription, daily, $4; Sunday 
only, $2.50. Sworn detailed average circulation 
for six months ending March, 1920, daily, 24,995 
net paid; Sunday, 14,911 net paid. Daily, 
10 to 20 pages; Sunday, 28 to 36 pages, 7 col- 
umns; length, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, daily or Sunday, 
7(i a line. Position, 15 and 25% extra; 
special page, 10% extra. Classified, 8f a 
line. Readers, 30 f a line. For combination 
rate, STAR LEAGUE, see Star, Indianapolis, 
Ind 



INDIANA 



NOTRE DAME— Population, 2,500. On Michi- 
gan Central Railroad, 2 miles from South 
Bend. Seat of University of Notre Dame 
and St. Mary's Academy. 



AVE MARIA— Weekly (Sat.). Catholic. 

Established 1865. Rev. Daniel E. Hudson, 
C. S. C, publisher. Subscription, $2.50. Claimed 
average circulation for six months ending Sep- 
tember, 1919, 34,000 net. 32 pages, 2 columns; 
length, 8^8 in.; width, 2% in. Can use mats. 

Advertising rates, agate, 30 fi a line; with 
discount of 2, 4, 7, 15% on 500, 1000, 1500, 
2000 lines or on 13, 26, 39, 52 insertions within 
one year. 



RICHMOND— Population, 26,765. Is served 
by three railroads, radiating in nine directions; 
two interurban lines, east and west. In the 
center of and distributing point of fine farm- 
ing section. Very large manufactures of 
threshing machines, engines and boilers, farm 
implements, ventilating machinery, caskets, 
pianos, talking machines, refrigerators, fur- 
niture, automobiles, machine tools, wire fences 
and lawn mowers. Seat of Earlhani College 
and State Insane Asylum located here. First 
in state in per capita wealth. 



AMERICAN FRIEND— Weekly (Thurs.). 
Religious. Friends. Established 1894. Friends 
Publication Board, publishers. Subscription, $2. 
Claimed average circulation for year ending 
June, 1920, 5,600. 20 pages, 3 columns, length 
of columns 9}^ in., width, 2J/8 in. Can 
use mats. 

Advertising rates, agate, 90 fi an in.; full page, 
$20; 1/2, $)0; 1 column. $7.50. Readers, \2i aline. 



ITEM — Every morning except Monday, in- 
cluding SUNDAY. Independent. Established 
1878. Item Newspaper Co., publishers. Sub- 
scription, $5. Sworn detailed average circula- 
tion for six months ending March, 1920, daily, 
8,610* net paid; Sunday, 8,893* net paid. 10 
to 32 pages, 8 columns; length, 22 in.; width, 
21/12 i . Can use mats. 



Advertising rates, agate, 4J^?i, fiat, a 
line; full position, 5}^ji a line. Readers, 15fS 
a line. Classified, Ip per word. 



PALLADIUM — Every evening except Sun- 
day. Independent. Established 1831. Pal- 
ladium Printing Co., publishers. Subscription, 
$6. Sworn detailed average circulation for six 
months ending March, 1920, 11,878* net paid. 
8 to 32 pages, 7 columns; length, 21 J^ in.; width, 
2 }/i in. Can use matrices. 

Advertising rates, agate, Qi, flat, a line; 2800> 
lines, bi. Position, 15% extra. Readers, 25ft 
a line. Classified, 6f! a line. 

See advertisement on page 389. 



ROCHESTER — Population, 3,500. Located 

100 miles east of Chicago, near Lake Mani- 
tau, a favorite summer and fishing resort. 
On Chicago & Erie and Lake Erie & Western 
Railway Systems and is surrounded by a 
fertile agricultural territory, being a shipping 
point for grain and live stock. Other indus- 
tries are canning, bridge and glove factories; 
band saw mills. 



CHESTER WHITE JOURNAL— Monthly 
(1st). Swine. Estabhshed 1910. Moore 
Bros. Co., publishers. Subscription, 50 cts. 
Claimed average circulation for year 1919, 11,500. 
84 to 200 pages, 3 columns; length, 9M in.; 
width, 2% in. Cannot use matrices. Forms 
close 20th. 

Advertising rates, 200, flat, a line. 



MOTOR GUIDE— Monthly (1st). Automo- 
bile Possibilities. Established 1919. Motor 
Guide Publishing Company, publishers. Sub- 
scription, $1.00. Sworn average circulation for 
SIX months ending June, 1920, 25,000. 56 pages, 
3 columns; length, 10 in.; width, 2J-4 in. Cannot 
use mats. Forms close 5th of month preceding. 

Advertising rates, agate, $7.00 an inch; 6 
times, $6.00; 12 times, $5.00; full page, $150.00, 
$125.00 or $100.00; double column, $125 or 
$110 or $80; single column, $60, $.50 or $40; 
M page, $50, $40 or $30; M page, $25, $20 or 
$15. 2nd or 3rd cover (2 or 3 colors), $200; 
4th cover (2 or 3 colors), $250. Readers, 400 
a line. Classified, 100 per word. 

See advertisement on page 369. 



SOUTH BEND— Population, 70,983. On St. 
Joseph River and is served by eight railroads; 
also an interurban center. A most important 
manufacturing center including the largest 
wagon, plow, clover huller and sewing machine 
case factories in the country; farming imple- 
ment, electric fixture and attachment, watch, 
plow, steel range, toy and shirt factories; 
woolen, paper and flour mills and brick plants. 
Ten parks. Water supply from 100 artesian 
wells. Bank clearings during 1919, $81,- 

770,275. 



EAGLE MAGAZINE— Monthly (1st). Fra- 
ternal. Established 1913. The Fraternal 
Order of Eagles, publishers. Subscription, 250. 
Circulation — not given by publisher. 28 to 64 
pages, 3 columns; length of columns, 10 in.; 
width, 2% in. Can use matrices. Forms close 
15th. 

Advertising rates, agate, $2 a line. 

NEWS-TIMES — Every morning, including 
SUNDAY and every evening except Sunday. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



61 



INDIANA 



Ind.-Democratic. News-Times Printing Co., 
publishers. Subscription, $5. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 17,168 net paid; Sunday, 17,234 
net paid. 12 to 48 pages, 8 columns; length, 20 in.; 
width, 21^ in. Can use matrices. 

Advertising rates, agate, for both editions, 
or Sunday, 7e; on contract, 5p, flat, a line; 
full position, 7c; next to reading, 5^^- Read- 
ers, 20fi a count line. Classified, 2p per word. 



TRIBUNE— Every evening exccept Sunday. 
Ind. -Republican. Established 1873. South Bend 
Tribune, publishers. Subscription, $6. Sworn 
detailed average circulation for six months 
ending June, 1920, 16,083* net paid. 12 to 
40 pages, 7 columns; length of columns, 21}^ 
in.; width, 2 J^ in. Can use mats. 

Advertising rates, agate, 8(i a line; on con- 
tract, oVjsi a line, flat; next reading, 6(*, full 
position, 7(5. Classified, 2jf per word. Readers, 
20f a line. 



SPENCER— Population, 2,150. On Vandalia 
R. R. Located in farming section. In- 
dustries include staves, flour, lumber, brick, 
tile and bottle works, coal mines and stone 
quarries. 



FARM LIFE— Monthly (1st). Agricultural- 
Established 1881. Farm Life Pub. Co. (Inc.). 
publishers. Subscription, 25^. Sworn detailed 
average circulation for year ending Oct., 1920, 
668,-528* net paid. 40 to 80 pages, 3 columns; 
length, 10 ^i in. ; width, 2 y^ in. Can use matrices. 
Forms close 16th. 

Advertising rates, agate, $5.00 a line, flat. 
Back cover. (3 colors), $3,250; second or third 
cover, $2,750. 

See advertisement on page 389. 



TEREE HAUTE— Population, 66,083. On 
Wabash River, also served by seven railroads 
and 4 interurban lines. Shipping point for 
large trade in flour, and grain. Oil wells and 
coal mines in vicinity. Industries include 
glass, brick, pipe, enameling, malleable iron, 
wheel and tool works, paper and rolling mills 
and blast furnaces, flour and hominy mills, 
car, carriage, mining machinery, and casket 
factories. Million clollar coke plant, also 
chemical plant costing over $2,000,000. Seat 
of State Normal School and Rose Polytech- 
nic Institute; also St. Mary's Institute "which 
is near the city. Annual value of manufactured 



INDIANA 



products, $40,000,000. 
$33,165,983.42. 



Bank resources, 1919, 



POST — Every evening except Sunday. In- 
dependent. Established 1906. Terre Haute 
Post Co., publishers. Subscription, $4. Sworn 
average circulation for six months prior to April, 
1920, 11,524* net paid. 8 to 20 pages, 8 col- 
umns; length, 22 in.; width, 2 in. Can use mats. 

Advertising rates, agate, SV^fi, flat, a line; in 
full position, -ii^f- Classified, 1 J4j! per word. 
Readers, 12p a line. 



STAR— Every morning including SUNDAY. 
Independent. Established 1903. Star Pub. 
Co., publishers. Subscription, $6.50. Sworn 
detailed average circulation for six months ending 
March, 1920, daily, 25,826 net paid; Sunday, 
19,224 net paid. Daily, 10 to 40 pages, Sun- 
day, 36 pages, 7 columns; length, 20 in.; width, 
2^4 in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
5ji a line, flat. Position, 15 and 25% extra; 
special page, 10% extra. Classified, 6ji a 
line. Readers, 25 << a count line. For com- 
bination rate, STAR LEAGUE, see Indianapolis 
Star. 



TRIBUNE — Every evening except Sunday; 
SUNDAY morning. Independent. Establish- 
ed, 1870. A. C. Keifer, publisher. Sub- 
scription, $7.80. Sworn detailed average cir- 
culation for six months ending March, 1920, 
daily, 23,752 net paid; Sunday, 19,829 net paid. 
Daily, 8 to 36 pages; Sunday, 36 to 52 pages, 
7 columns; length, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, 5ji a line, flat. 
Position, 10 and 25% extra. Readers, 20 p a 
line. Classified, 10 per word. 



WINCHESTER— Population, 4,500. Seat of Ran- 
dolph County. A shipping, trading and supply 
point for a grain growing and stock raising 
district. Manufacturing interests include — 
saw mills; handle, glass, wagon and furniture 
factories. 



NATIONAL POLAND CHINA JOURNAL— 
Monthly (1st). Swine Breeding. Estabhshed 
1915. National Poland China Journ.al Pub. Co., 
publishers. Subscription, -SI. 00. Claimed aver- 
age circulation for year 1919, 9,000. 196 pages, 
3 columns; length, 10 in., width, 2 1/6. Cannot 
use mats. Forms close 18th. 

Advertising rates, agate, 20p, flat, aline. 




62 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



IOWA 



BURLINGTON—Population, 24,057. On Mis- 
sissippi River and is served by four trunk 
line railroads. Manufactures include, Cor- 
liss engines and boilers, wheels and buggies, 
baskets, candies, furniture, toilet and laun- 
dry soaps, pearl buttons, bread, pickles, cracker 
and cake bakery; railroad machine shops, 
canning factories, cooperage works and iron 
foundries. Annual value of manufactured 
products, $12,000,000. 



GAZETTE — Every evening except Sunday. 
Democratic. Established 1837. George A. 
Stivers, publisher. Subscription, $4.00. Sworn 
detailed average circulation for six months end- 
ing March, 19^0, 10,143* net paid. 10 to 28 
pages, 8 columns; length, 21 in.; width, 2}^ in. 
Can use mats. 

Advertising rates, agate, 3 Hi a line, flat. 
Position, 10% or 25% extra. Readers, 20f: a 
line. Classified, 1 ^ojS per word. 

See advertisement on page 315. 



HAWK-EYE — Every morning except Mon- 
day including SUNDAY. Republican. Estab- 
lished 1839. Jno. F. D. Aue, publisher. Sub- 
scription, $5. Sworn detailed avel'&ge circula- 
tion for six months ending ^Nlarch, 1920, daily, 
9,695* net paid; Sunday, 11,061* net paid. 
8 to 32 pages, 7 columns; length, 20}^ in.; width, 
2 J-s in. Can use mats. 

Advertising rates, agate, 3 J^ cts., flat, a line. 
Position, 10 _ or 25% extra. Readers, 20 cts. 
a line Classified, 1 H ct. per word. 



CEDAR RAPIDS — Population, 45,556. On 

Cedar River and is served by three double 
track trunk line railroads and 4 interurban 
lines. 275 interurban and railway trains 
daily. Has good water power. Industries 
include big trade in creamery and egg supply 
factories, oatmeal, starch and planing mills; 
machine shops; beef, pork, packing and pump 
factories, or a total of 152 factories; 42 whole- 
sale and commission houses. Also railaoad 
car shops. Seat of Coe College. Value of man- 
ufactured products during 1919, $75,697,725. 
Bank clearings for year 1919, $120,286,762.79 



GAZETTE — Every evening except Sunday. 
Independent. Established 1883. Gazette Co., 
publishers. Subscription, $4. Sworn detailed 
average circulation for six months ending March, 
1920, 16,805 net paid. 12 to 20 pages, 8 columns; 
length, 21 in.; width, 2 in. Can use matrices. 

Advertising rates, 84j! an inch; 100 in., 
77fS. Position, 15% or 25% extra. Readers, 
25^ a line. Classified, 2fS per word. 

KVINDEN OG HJEM MET— Monthly (1st). 
Norwegian-Danish and QVINNAN och HEM- 
MET, Swedish, monthly (1st). Household. 
Established 1888. N. Fr. Hansen Pub. Co., 
publishers. Subscription, $1. Sworn combined 
average circulation for first six months, 1920, 
60,041* net paid. 44 pages, 3 columns; length, 
10 in..; width, 2}4 in- Forms close 15th. Can 
use mats. 

Advertising rates, agate, 30i a line. Position, 
25% extra. Readers, 40fi a line. 



MODERN BROTHERHOOD — Monthly. 
Fraternal. Established 1897. Luther A. Brewer, 
publisher. Subscription, 50 cts. Claimed aver- 
age circulation for 1919, 70,000. 16 pages, 
4 columns; length, 12 in.; width, 2}4 in. Forms 
close 12th. Can use matrices. 

Advertising rates, agate, 30 cts. a line, flat. 



RAILWAY CONDUCTOR— Monthly (1st). 
Fraternal-Labor. Established 1884. Order of 
Railway Conductors, publishers. Subscription, 
$1. Claimed average circulation for year 1919, 
53,169 net. 96 pages, 2 columns; length, 8 
in.; width, 2J^. Forms close 10th. 

Advertising rates, $9.62 an inch; full page, 
$75.62; J4, $45.37; H, $27.23; on contract for 
three or more times, $7.70, $60.50, $36.30, $21.78. 



REPUBLICAN— Every morning except Mon- 
day, including SUNDAY, and TIMES, every 
evening except Saturday and Sunday. Repub- 
lican. Established 1870. Republican Print- 
ing Co., publishers. Subscription, morning, $5; 
evening, $5. Sworn detailed average circulation 
for six months ending March, 1920, Republican, 
11,717* net paid; Times, 3,142* net paid; Sun- 
day, 15,118* net paid. Daily, 12 to 16 pages; 
Sunday, 20 to 32 pages, 7 columns; length, 211-2 
in.; width. 2 J^ in. Can use matrices. 

Advertising rates, covering both morning and 
evening or Sunday editions, 70 c an inch; 
full position, S7 14^; special position, 93I3?:. 
Readers, 20i a line; locals, lof; telegraphic, 
250. Classified, 2d per word. 

See advertisement on page 482. 



TIMES — Evening edition of Republican, 
which see; also see — 

See advertisement on page 482. 



WESTERN POULTRY JOURNAL— Month- 
ly (1st). Poultry. Established 1888. E. E. 
Richards, publishers. Subscription, 75c. 

Circulation — not given by publisher. 4S to 
128 pages, 3 columns; length, 10 in.; width, 
2^i in. Forms close 15th. Can use matrices. 

Advertising rates, agate, 35^ a line. 



CLINTON— Population, 24,200. On Missis- 
sippi River and Lincoln Highway; also served 
by four railroads. Has railroad repair shops, 
woven wire, wagon and furniture factories; 
packing houses; lock works; foundries and 
machine shops; paper mills, bridge works and 
sugar refinery. Annual income from the vari- 
ous industries, $12,000,000. 



ADVERTISER— Every evening except Sun- 
day. Democratic. Established 1858. Ad- 
vertiser Pub. Co., pubhshers. Subscription, 
.$4. Sworn detailed average circulation for six 
months ending March, 1920, 8,772 net paid. 10 
pages, 7 columns; length, 21 in.; width, 2}i in. 
Can use matrices. 

.\dvertising rates, 31^6 a, line, flat; full posi- 
tion, 10% extra. Readers, 200 a line; 500 
lines, 15 f!. Classified, 80 a line. 

HERALD — Every evening except Sunday. 
Republican. Established 1856. Clinton Herald 
Co., publishers. Subscription, $6.50. Sworn 
detailed average circulation for six months ending 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



63 



IOWA 



March, 1920, 8,406 net paid. 12 to 20 pages, 
7 columns; length, 19 }4 in-; width, 2}4 in- Can 
use mats. 

Advertising rates, 3j2f! a line; full position, 
4c. Classified, iy2i per word. Readers, lop 



a line. 

COUNCIL BLUFFS— Population, 36,162. 8 
trunk lines of railroad. Distributing center for 
a very wide area. Manufactures include 
freight and passanger elevators, car wheels, 
tires, macaroni, candy, lubricating greases, agri- 
cultural implements, plumbers and machinr 
ists' tools, carriages, photographic paper and 
duplicating instruments, bee hives, milling 
machinery, galvanized iron cornices, roofing 
and specialties, pasteurizers, iron and brass 
specialties, soda fountain products, alfalfa 
products, and stock remedies. The largest 
green house in the U. S. is located here, there 
being 40 acres under glass at the main plant 
besides three other plants of 2 to 5 acres, the 
products of which are shipped from coast to 
coast. Live stock handled extensively and has 
11 grain elevators with a capacity of 9,000,000 
bushels, also railroad repair shops and round 
houses. Home of the State Institute for the 
deaf and dumb, and the State Fruit Experi- 
ment Station. Annual value of manufactured 
products, approximately, $10,000,000.00. 



NONPAREIL — Every evening except Sun- 
day; SUNDAY morning. Independent-Re- 
publican. Established 1857. New Nonpareil 
Co., publishers. Subscription, $5. Sworn aver- 
age circulation for six months ending March, 
1920., daily, 1.5,715* net paid; Sunday, 15,715* 
net paid. Daily, 10 to 24 pages; Sunday, 20 
to 36 pages; 8 columns; length, 22 in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, daily, or Sunday, 
op a line, flat. Position, 15% or 25% extra. 
Classified, 12f; a line. Readers, 20?! a line. 



IOWA 



DAVENPORT— Population, 56,727. On Mis- 
sissippi River, Hennepin Canal (the all water 
route to the great lakes) and is served by four 
railroads and three interurban lines. Sur- 
rounded by the richest farming community 
in the Mississippi Valley. Ships grain ex- 
tensively. ]\Ianufaotures include steel freight 
cars, locomotives, railroad section cars, flour 
mills, oatmeal mill, foundries and machine 
shops, agricultural implements and washing 
machines. Academy of Science and Soldiers' 
Orphans Home located here. Annual value 
of manufactured products, $55,000,000. Bank 
clearings during the year 1919, $478,320,015. 



CATHOLIC MESSENGER— Weekly (Thurs- 
day). Catholic. Established 1882. Fred B. 
Sharon, publisher. Subscription, $2.50. Claimed 
average circulation for year ending June, 1920, 
7,100. 10 pages, 8 columns; length, 20 in.; 
width, 2 in. Can use matrices. 

Advertising rates, 40 cts. an inch; 250 in.; 
within one year, 36 cts.; 500 in., 32 cts.; 750 
in., 28 cts.; 1,000 in., 25 cts. Readers, 10 cts. 
a line; pure reading, 50% additional. 



DEMOCRAT AND LEADER— Every even- 
ing except Saturday and Sunday. SUNDAY 
morning. Ind.-Democratic. Established. 1855 



Democrat Pub. Co., publishers. Subscription, 
$6. Sworn detailed average circulation for 
six months ending March, 1920, daily, 15,779* 
net paid; Sunday, 17,262* net paid. 12 to 32 
pages, 8 columns; length, 20 in.; width, 2 in. 
Can use matrices. 

Advertising rates, 5ji a line, flat. Position, 
25% extra. Classified, lOfi a line. Readers, 
20p a line; telegraphic, 40f!. 



TIMES — Every evening except Sunday. Ind.- 
Republican. Established 1886. E. P. Adler, 
publisher. Subscription, $7.50. Sworn detailed 
average circulation for six months ending March, 
1920, 23,806* net paid. 16 to 36 pages, 8 col- 
umns; length, 20 in.; width, 2 in. Can use 
matrices. 

Advertising rates, agate, 7i, flat, a line; full 
position, 8ji. Classified, lOfi a line. Readers, 
25jf a count line. 



DECORAH — Population, 4,000. Is served by 
two railroads. In the center of excellent 
farming and stock raising region, with fine 
trade in horses. Industries include creamery; 
manufactures toilet articles, also two large 
periodical and book publishing plants. Bank 
deposits during year 1919 about $4,000,000. 



POSTEN — Semi-weekly. Tuesdays and Fri- 
days. Norwegian-Danish. Established 1874. 
The Anundsen Pub. Co., publishers. Subscrip- 
tion, $2. Sworn detailed average circulation, 
for year ending June, 1920, 43,824* net paid 
20 pages, 7 columns; length, 21 J^ in.; width, 
2}4 in. Can use mats. 

Advertising rates, $1.68, flat, an inch. Posi- 
tion, 15% extra. Readers, $2.80 an inch. 



DBS MOINES— Population, 126,468. 19 radiat- 
ing lines of railway. Jobbing center of the 
state. An Insurance center, there being 53 
home companies, with more than 6,000 em- 
ployes. Large coal deposits in immediate 
vicinity. Manufactures include agricultural 
implements, white bronze, motor bodies, brick 
and mining machinery, packing house products, 
hosiery, paving and building brick, cement, 
sewer pipe, tile, flour milling, caskets, lightning 
rods, furnaces, brooms, textiles, suspenders 
and gloves. Seat of Des Moines College, 
Grandview Danish College and Drake Uni- 
versity. Annual value of manufactured pro- 
ducts, $75,000,000; Jobbing, $150,000,000. 
Postal receipts, year ending June, 1920, 
$2,008,000. 



CAPITAL — Every evening except Sunday; 
SUNDAY morning. Republican. Established 
1882. Capital Co., publishers. Subscription, 
daily, $5.00; Sunday, $3.00. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 58,585* net paid; Sunday, 39,330* 
net paid. 10 to 28 pages, 8 columns; length, 
22 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, 14^, flat, a line. 
ROTOGRAVURE section, 25fi a line. Posi- 
tion, 1 or 3p a line extra. Classified, 12ji a 
line. Readers, $1.00 a line; first page, $1.50. 

CORN BELT FARMER — Monthly (1st). 
Agricultural. Established 1912. Harry B. 
Clark Co., publishers. Subscription, oOji. De- 
tailed average circulation for year 1920-1921, 
152,166*. 16 to 32 pages, 4 columns; length. 



64 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



IOWA 



13 9/16 in.; width, 2M in. Forms close .5th 
preceding. 

Advertising rates, $1, flat, a line. Back cover, 
(2 colors), $836.00. Classified, 100 per word. 

DUROC BULLETIN — Semi-monthly (1st 
and loth). Swine-Agriculture. Established 
1904. Duroc Bulletin Co., publishers. Sub- 
scription, 50 jS. Claimed average circulation for 
year 1919, 3.5,991. 64 to 128 pages, 3 columns; 
length, 10 in.; width, 2]4 in. Can use matrices. 
Forms close 10th and 25th. Office, 537 So. 
Dearborn St. 

Advertising rates, 30f , flat, a line. See Ameri- 
can Swineherd, Chicago, 111., for combination 
rates. Classified, 7f per word. 



IOWA 



FARM BOYS' AND GIRLS' LEADER — 
Monthly (1st). Juvenile-Agricultural. Estab- 
lished 1919. E. T. Meredith, publisher. Sub- 
scription, 2.5(f. Guaranteed average circulation 
for year 1921, 28,000. 24 pages, 3 columns; 
length, 1084 in.; width, 2 3^ in. Cannot use 
mats. Forms close 20th. 

Advertising rates, agate, 25(* a line; full page, 
S112.50; 2 cols., $75; 1 col., $37.50. 



IOWA FARMER— Semi-monthly (1st and 
15th). Agricultural. Established 1856. Farm 
Pub. Co., publishers. Subscription, $1. Sworn 
average circulation for six months ending June, 
1920, 50,000. 32 pages, 3 columns; length, 10 
in.; width, 2}4 in. Cannot use matrices. Forms 
close 10th and 25th. 

Advertising rates, agate, 35 cts. a line; full 
page, $145; back cover, $150. Two colors, 
$10 a page additional. Readers, 40 cts. a line. 
Classified, 5 cts. per word. 



IOWA HOMESTEAD— Weekly (Thurs.). Ag- 
ricultural. Established 1855. J. M. Pierce, 
publisher. Subscription, $1. Sworn detailed 
average circulation for year 1919, 146,041* net 
paid. 24 to 84 pages, 4 columns; length, 13 Ji 
in.; width, 2 H in. 

Advertising rates, agate, $1.10 line. Position, 
12 }/i and 25 % extra. In combination with 
Farmer & Stockman (Kansas City, Mo.), and 
Wisconsin Farmer (Madison, Wis.), display, 
$2.25 a line; with Farmer and Stockman, $1.70; 
with Wisconsin Farmer, $1.65. 



NEWS — Every evening except Sunday; In- 
dependent. Established 1881. The Des Moines 
News Co., pubUshers. Subscription, $4.25. 
Sworn average circulation for six months prior 
to April, 1920, 43,307* net paid. 8 to 16 pages, 8 
columns; length, 22 J^ in.; width, 2 in. Can 
use matrices. 

Advertising rates, agate, lOf, flat, a line; 
in full position, 13f!. Readers, 25f a line. 
Classified, IHf per word. 

OPERA HOUSE REPORTER — Weekly 
(Friday). Theatrical. Established 1898. L. 
C. Zelleno & George H. Bubb, publishers. Sub- 
scription, $2. Claimed average circulation for 
year 1919, 7,800. 16 to 52 pages, 4 columns; 
length, 12 in.; width, 2}^ in. Cannot use mat- 
rices. Forms close Wednesday. Office, 209 
W. 8th St. 

Advertising rates, $1 an inch. 



PEOPLE'S POPULAR MONTHLY — Fami- 
ly. Established 1896. People's Monthly 
Co., publishers. Subscription, 35p. Sworn aver- 



age circulation for .six months ending June, 1920, 
625,056* net paid. 32 to 44 pages, 4 columns; 
length, 13 9/16 in.; width, 2 34 in- Forms close 
5th preceding month. • Cannot use mats. 

Advertising rates, agate, $3.50 a line; full 
page, $2,000, (two colors), $2,200; inside covers 
(two colors), $2,400, .$2,600; back cover, (two 
or three colors), $3,200; double page spread, 
(two colors), $4,500. Classified, 35c per word. 



REGISTER — Every morning, including Sun- 
day and TRIBL'NE, every evening except Sun- 
day. Ind. -Republican. Established 1S49. 
Gardner Cowles, publisher. Subscription, morn- 
ing and Sunday, $10.00, evening, $5.00. Sworn 
detailed average circulation for six months prior 
to April, 1920, morning, 61,022* net paid; 
evening, 50,948* net paid; Sunday, 82,251* 
net paid. 

Advertising rates, agate, morning and even- 
ing combined, 20 (i, flat, a line. Sunday, 20c 
aline; in combination %vith Evening Tribune, 28?. 
Sunday PHOTOGRAVURE section. 40c a 
line. Position, 10% and 25% extra. Classified, 
20d. Pure readers, daily or Sunday, $1.25 a 
line. 



SUCCESSFUL FARMING— Monthlv (1st). 
Agricultural. Established 1902. E. T. :Mere- 
dith, publisher. .Subscription, 35 (f. Sworn aver- 
age circulation for year 1919, 814,715. 100 to 
248 pages, 3 columns; length, 10*4 in.; width, 
2 yi in. Forms close 25th, 2nd month preceding 
and 5th preceding. 

Advertising rates, agate, $6.00 a line, flat. 
Demand position, 10%; two colors, (red and 
black), 10%; or both, position and color, 15% 
extra. 

Ask about our supplementary publication- 
Club Leader (to farm boys and girls 1; Rural 
School Bulletin (to country school teachers) ; 
Building Trade With Farmers (to country 
Publishers); Merchandising Advertising (to 
salesmen). 



SWINE WORLD— Semi-monthly (5th and 
20th). Swine and Agricultural. Established 
1913. Swine World Pub. Co., publishers. Sub- 
scription, $1. Claimed average circulation for 
year 1919, 36,701. 64 to 128 pages, 3 columns; 
length, 10 in., width, 2}^ in. Cannot use mat- 
rices. Forms close 10th and 25th. Office, 612 
So. Dearborn. 

.advertising rates, 30i, flat, a line. Clas- 
sified, 7f per word. See American Swineherd 
Chicago, 111., for Combination rates. 



TRIBUNE — Evening edition of Register, 
which see. 



WALLACE'S FARMER — Weekly (Fri.)- 
Agricultural. Established 1874. Wallace Pub- 
lishing Co., publishers. Subscription, $1.25. 
Claimed average circulation for year 1919, 70,310. 
32 to 100 pages, 4 columns; length, 13^2 in-; 
width, 2 J-^6 in. (I^annot use mats. Forms close 
Wed.-Mon. 

Advertising rates, agate, 60i, flat, a line. 
Back cover, $470.40; all other pages, $453.60. 
Color work, 5% extra. 



YEOMAN'S SHIELD— Monthly (1st). Fra- 
ternal-B.' of A. Y. Established 1897. H. C. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



65 



IOWA 



Evans, editor. Subscription, 50 fi. Guaranteed 
average circulation for year 1920-21, 300,000. 
20 pages, 4 columns; length, 13)3 in.; width, 
2i4 in. Forms close 18th. 

Advertising rates, agate, $1.20 a line. Read- 
ers, $2. Classified, $1.20 a line. 



DUBUQUE— Population, 39,141. Principal 

steamboat center on Upper Mississippi, with 
shipbuilding factories, boat ways, harbor, etc., 
4 railroads. Center of rich, thickly settled 
farming section. Leading manufacturing 

city of Iowa, railroad shops, iron tra»de, lum- 
ber, clothing, shoe, ov«rall, phonograph, sash 
and door factories, etc. Is the seat of several 
educational Institutions. Annual value of 
manufactured products, $50,000,000.00. 



AMERICAN TRIBUNE — Every evening 
except Sunday. National Catholic in Middle 
West. Established as Weekly 1S99. Catholic 
Printing Co., publishers. Subscription, $8. 
Sworn detailed average circulation for six months 
ending June, 1920, 9,748* net paid. 8 to 12 
pages, 7 columns; length, 20 ?4 in.; width, 2}yQ 
in. Can use mats. 

Advertising rates, 70 jS an inch, flat. Readers, 
15f5 a line. Classified, IJ^ji per word. 



CATHOLIC TRIBUNE — Weekly (Thurs.) 
Catholic. Established 1899. Catholic Printing 
Co., publishers. Subscription, $2.50. Sworn 
detailed average circulation for six months ending 
June, 1920, 7,706* net. 10 to 12 pages, 7 col- 
umns; length, 20 ?4 in.; width, 2}-^ in. Can 
use matrices. 

Advertising rates, 75fi an inc/h, flat. Readers, 
15fi a line. Classified, Ihzi per word. 



DAILY NEWS — Every evening except Sun- 
day; SUNDAY morning. Republican. Estab- 
lished 1919. The News Pub. Co., publishers. 
Subscription, $6. Sworn average circulation 
for six months prior to April, 1920, 8,004 net 
paid. Daily, 8 to 16; Sunday, 20 to 32 pages, 
8 columns; length, 21 in.; width, 2}4 in. Can 
use matrices. 

Advertising rates, agate, Z]/2i, flat, a line; in 
full position, 4 fi. Readers, 15^ aline. Classified, 
Ifi per word. 

TELEGRAPH-HERALD— Every evening ex- 
cept Saturday and Sunday, and every morn- 
ing except Monday, including SUNDAY. In- 
dependent Democratic. Established 1836. The 
Telegraph-Herald Co., publishers. Subscription, 
evening, $5; morning, $5; Sunday, $5. Sworn 
average circulation for six months ending March, 
1920, morning, 9,462 net paid; evening, 5,920 
net paid; Sunday, 15,378 net paid. Daily, 12 
pages; Sunday, 24 pages, 8 columns; length, 
20 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, morning and evening or 
Sunday, 5J-2f?, flat, line. Position, 15 or 25% 
extra. Readers, 20fi a line. Classified, 2^ 
per word. 



TIMES-JOURNAL— Every evening except 
Saturday and Sunday, and morning except Mon- 
day, including SUNDAY. Republican. Es- 



IOWA 



tablished 1856. Times-Journal Co., publishers. 
Subscription, daily, $7.80. Sworn detailed aver- 
age circulation for six months ending March, 
1920, morning, 6,458* net paid; evening, 3,761* 
net paid; Sunday, 10,262* net paid. Daily, 8 
to 14 pages; Sunday, 20 to 28 pages, 8 columns; 
length, 20 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, all editions, 5p a 
line, flat. Position, 10 '^"c or 20% extra. Clas- 
sified, 2$; per word. Readers, 15fi a line. 

See advertisement on page 380. 



FORT DODGE— Population, 19,333. Located 
in rich Agricultural section. On Des Moines 
River and is served by four railroads. A rail- 
road and automobile center for trade through- 
out northwestern Iowa. Industries include 
machine shops; packing house; butter tub, 
soap, tile, brick and sewer pipe factories; 
stucco and plaster works, or 135 plants, in 
all, with a yearly pay roll of $6,462,298.56. 
One of the largest and best hotels in the State 
is located here. Eight banks with combined 
capital and surplus of $1,950,000, with de- 
posits of $13,840,000. 



MESSENGER & CHRONICLE — Every 
evening except Sunday. Republican. Estab- 
lished 1856. Messenger Printing Co., publishers. 
Subscription, $6.50. Sworn detailed average cir- 
culation for six months ending March, 1920, 
9,050 net paid. 8 to 16 pages, 7 columns; 
length of columns, 22 in. ; width, 2% in. 

Advertising rates, agate, 4f, flat, a line; 
full position, op. Readers, 15e a line; black 
face type, 25? . Classified, 1 ' 2C per word. 



KEOKUK — Population, 14,423. On Mississippi 
River and is served by six railroads. Hydro- 
electric power plant costing approximately 
twenty-seven millions, with 300,000 electrical 
horse power available. Has extensive river 
trade. Industries include auto tire, starch, 
shoe, ice, cement mixing machinery, garment, 
box, fibre box board, gas tank recharging, ice 
refrigerating machine, acetic acid, veneer and 
canning factories; lead and zinc smelters and 
refineries; brass foundry, rolled oats, flour 
and planing mills; blasting powder, fluid steel, 
office fixtures, egg, butter and poultry packing 
plants; refrigerator show case, engine, wagon 
and carriage works, foundry and machine 
shops. Four large wholesale grocery concerns; 
one wholesale hardware, one drug, one dental 
supply and one jewelry house, with an annual 
output of about $10,000,000. Annual value 
of manufactured products, approximately, 
$25,000,000. 

GATE CITY AND CONSTITUTION-DEM- 
OCRAT — Every evening except Sunday. In- 
dependent. Established 1846. The Gate City 
Co., publishers. Subscription, $7.80. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 5,468 net paid. 8 to 24 pages; 
length, 20 in.; width, 2\i in. Can use mats. 

Advertising rates, agate, .033 a line; 7,000 
lines, on yearly contract, .022. Position, .0025 
or .005 aline extra. Composition, 7p an inch 
extra, for first insertion of each advertisement . 



DOMESTIC Prosperity depends on what we can sell to the outsider. Good 
ADVERTISING creates a want and a desire abroad, and thus creates 
employment, prosperity and happiness at home. 



66 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



IOWA 



Readers, bi a line; 4,200 lines, 3J^jS; locals, 
20^ a line. Classified, 1^ per word. 

LAMONI— Population, 1,541. On C. B. & Q. 
R. R. In the center of excellent live stock 
and grain growing district. Industries con- 
fined largely to publishing house and print- 
ing business of the Latter Day Saints. An- 
nual value of manufactured products, $50,- 
000.00. 



RABBITCRAFT — Monthly (1st). Rabbit 
and Small Stock Industry. Established 1917. 
Blair Printing Co., publishers. Subscription, 50 ji. 
Circulation — not given by publisher. 32 pages, 
3 columns; length, 9 M in.; width, 2 % in- Cannot 
use matrices. Forms close 10th to 20th. 

Advertising rates, $2.50 an inch; full page; 
$60; Yi, $32.50; >i, $1750. DiScounts, 10 or 
15% on six or twelve months. Classified, 3 
cts. per word. 



IOWA 



MARSHALLTOWN— Population, 15,731. Is 
served by three trunk line railroads. Heart 
of large agricultural community. Industries 
include wholesale groceries, packing plant, 
steam gauges, pumps and governors, steel 
furnaces, agricultural implements, trowels, 
etc., or fifty manufacturing plants in all. 
Annual income from the various industries, 
$10,000,000. Agricultural products to the 
value of $6,000,000. 



TIMES-REPUBLICAN— Every evening ex- 
cept Sunday. Republican. Established 1856. 
Times-Republican Printing Co., publishers. 
Subscription, $5. Sworn detailed average cir- 
culation for six months ending March, 1920, 
12,466* net paid. S to 16 pages, 8 columns; 
length, 2154 in-l width, 2 }'s in. Can use mats. 

Advertising rates, 5.j cts., flat, an inch. Posi- 
tion, 20% extra. Readers, 10 cts. a line. Clas- 
sified, 2 cts. per word. 

MASON CITY— Population, 20,065. Within a 
radius of one hundred miles there is a popula- 
tion of approximately one million people. 
On five trunk lines of railway, being a division 
point of the C. M. & St. P. and the C. & N. W., 
employing more than 1000 men with a month- 
ly payroll exceeding $40,000. Also has a well 
equipped street railway system and an inter- 
urban line running to Clear Lake, a summer 
resort of 3,400 people. Is the center of a rich 
farming community; is the largest brick and 
tile center in the United States; has the largest 
beet sugar plant in Iowa, erected at a cost 
of $1,800,000.00; has two mammoth cement 
plants which produce 12,000 barrels of cement 
a day; has one of the largest independent pack- 
ing plants in the country; has fifty manufac- 
turing plants; the annual value of their out- 
put is $33,000,000.00; originates more freight 
tonnage than any city in Iowa; has forty 
five wholesale houses that do an annual 
business of $9,000,000.00; has five banks with 
total deposits of $10,777,986.27. The manu- 
facturing and jobbing houses combined em- 
ploy 3,300 people and pay wages and salaries 
aniiually amounting to $.'5,000,000.00. Iowa 
Odd Fellows' Orphans' Home and Old Folks' 
Home are located here. 



scription, $4. Sworn detailed average circulation 
for six months ending March, 1920, 9,298* 
net paid. 10 to 24 pages, 7 columns; length, 
20 } 2 in- ; width, 2 Je in. Can use mats. 

Advertising rates, agate, 3}'2S^ a line; next 
-to reading, 4^; full position, 5ji. Readers, 15j* 
a count line. Classified, 2ji per word. • 



MUSCATINE— Population, 16,068. On Missis- 
sippi River and 4 railroads. Is the center of an 
intensive farming community, raising melons, 
sweet potatoes and cabbage most extensively, 
and here is located the largest (excepting Pitts- 
burg) of the Heinz' farms and pickling plants; 
there are also located the largest sweet water 
pearl button factories in the world; other 
industries include sash and door, planing and 
saw mills; jewelry, novelties, terra cotta, air 
and steam calliope and canning factories; 
potteries and brick works. Annual value of 
manufactured products, $5,000,000.00. Bank 
Clearings during 1919, $31,837,812.32. 



JOURNAL & NEWS-TRIBUNE— Every eve- 
ning except Sunday. Independent. Estab- 
lished 1840. Lee P. Loomis, publisher. Sub- 
scription, $5.20. Sworn detailed average cir- 
culation for six months ending March, 1920, 
8,011* net paid. 8 to 16 pages, 7 columns; 
length, 21 in.; width, 2]/^ in. Can use matrices; 

Advertising rates, agate, 3i/2f!. flat, a line; 
full position, 4 fi. Classified, Ifi per word. Read- 
ers, 15fi a line. 



GLOBE GAZETTE— Every evening except 
Sunday. Repulibcan. Established 1883. 

Globe Gazette Printing Co., publishers. Sub- 



OTTUMWA.— Population, 23,103. Four rail- 
roads, radiating in nine directions. Center of 
Iowa coal fields and the distributing and trad- 
ing center of southern Iowa and northern 
Missouri. Important manufacturing point, 
industries including cigar factories, agricul- 
tural implements, mining drills and mine equip- 
ment, gasoline and steam engines, boilers, 
foundries, motor trucks, refined oil, planing 
mill products, electrical machinery, confec- 
tionery, canning, creameries, wooden handles, 
work clothing, corrugated culverts, lawn mow- 
ers, acetylene light plants, tents and awnings, 
box car loaders, and many other articles 
manufactured; also pork and beef packing 
plant. Agriculture is the leading industry 
— value of farms, $24,682,994, there being 
243,609 acres under cultivation. Seat of 
St. Joseph Academy, costing $2.50,000 with 
equipment for 400 girls. Annual value of 
manufactured products, $44,000,000. 

COURIER — Every evening except Sunday. 
Republican. Established 1848. _ Courier Print- 
ing Co., publishers. Subscription, $7. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 12,240* net paid. 10 to 20 
pages, 7 columns; length, 20 in.; width, 2}.i in. 
Can use matrices. 

Advertising rates, agate, 5i a line; full posi- 
tion, 5i4(f. Classified, Iji per word. Readers, 
20^ a line. 

SIOUX CITY- Population, 71,237. On the 
Missouri River near the junction of Iowa, 
Nebraska and South Dakota and is served by 
six of the largest railroads with a total of 18 
lines. Distributing and jobbing center for 
the vast western territory which includes the 
largest and richest farming and stock raising 
region in the country. Manufactures include 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



67 



IOWA 



cereal products; boiler works; electrical and 
brass works; cement machinery; concrete pipe; 
galvanized tank and barrel goods; sash and 
door as well as other woodwork; fountain 
pens; brick; sewer pipe; trucks; tires; men's 
clothing; candy; crackers; farm imple- 
ments; tractors; jewelry; soap; dairy products. 
Sixth in the country in live stock and packing. 
The largest pure bred stock market in the 
world. Has the largest creamery in the world 
as well as the largest serum company and lar- 
gest popcorn distributing house. The seat 
of Morningside College, Trinity College and 
the Iowa State Auto and Tractor School. 
Post Office receipts for 1919, .S661,.329. Bank 
deposits for 1919, $47,376,547. Bank clear- 
ings, $544,707,670. Live stock receipts for 
1919, $180,000,000. Jobbing output, $200,- 
000,000. Manufacturing, $175,000,000. Pack- 
ing business, $131,000,000. 



FARMER AND BREEDER— Semi-monthly 
(1st and 15th). Live Stock and Agricultural. 
Established 1878. Farmer & Breeder (Inc.), 
publishers. Subscription, $1. Sworn detailed 
average circulation for six months ending June, 
1920, 61,247* net paid. 24 to 48 pages, 4 col- 
umns; length, 13 3/^ in.; width, 2 J^ in. Forms 
close 10 to 15 days in advance. 

Advertising rates, agate, 60 cts., flat, a line. 
Classified, 7 cts. per word. Readers, $1.20 aline. 

JOURNAL — Every morning including SUN- 
DAY and every evening except Sunday. Re- 
'publican. Established 1870. Perkins Bros. 
Co., proprietors. Subscription; daily, $4; Sun- 
day, $1.50. Sworn detailed average circulation 
for six months ending March, 1920, morning, 
22,666*; evening, 29,744*; combined, 52,410*; 
Sunday, 29,589* net paid. 10 to 36 pages, 7 
columns; length, 21 J^ in.; width, 2^4 in. Can 
use matrices. 

Advertising rates, daily or Sunday (all edi- 
tions,) llfi, flat, a line; next to reading, 120; 
full position, 14p. Readers, 35p a line; locals, 
lop. Classified, 17fS a line. 

See advertisement on page 306. 

TRIBUNE — Every morning and evening ex- 
cept Sunday. Independent. Established 1884. 
The Tribune Co. (Incorp.), publishers. Sub- 
scription, $4. Sworn detailed average circula- 
tion for six months ending March, 1920, 45,596 net 
paid. 10 to 32 pages, 8 columns; length of 
columns, 21 in.; width, 2}4 in. Can use 
matrices. 

Advertising rates, lip, flat, a line; along- 
side reading, 120; full po.sition, 14f<. Readers, 
500 a line; Classified, 30 per word. 



UNION ADVOCATE — Weekly (Thurs.) 
Labor. Established 1895. William Bastian, 
publisher. Subscription, $1. Claimed aver- 
age circulation for year 1919, 7,500. 8 pages, 
7 columns; length, 21 ^^ in.; width, 2H in. Can 
use matrices. 

Advertising rates, 400 an inch. Readers, 200 
a line. 



TRAER— Population, 1,373. 2 railroads. A 
most fertile agricultural section devoted prin- 
cipally to the raising of fine breeds of imported 
cattle and horses. 



FARM AND REAL ESTATE JOURNAL— 
Monthly. Agricultural and Real Estate. Es- 



lOWA 



tablished 1896. Charles Wood & Son, pub- 
lishers. Subscription, 25 cts. Claimed aver- 
age circulation for year 1920, 8,850. 36 pages, 
3 columns; length, 9 in.; width, 2}4, in. 

Advertising rates, 25 cts., flat, a line. Clas- 
sified, 3 cts. per word. 

VINTON— Population, 4,640. On Chicago, R. 
I. & Pacific Railroad. Located in a thriv-ing 
agricultural and stock raising section. Other 
industries are steel; brick and tile works and 
two canning factories and the Kruse Publish- 
ing House. Iowa College for the Blind is 
located here. 



CEDAR VALLEY TIMES — Tri-weekly, 
(Mon., Wed., Fri.). Ind. -Democratic. Estab- 
lished 1886. Henry G. Kruse, publisher. Sub- 
scription, $1.50. Sworn average circulation 
for six months ending June, 1920, 5,265* net 
paid. 8 pages, 7 columns; length of columns, 
20 in.; width, 215 in. Can use matrices. 

Advertising rates, agate, 3 cts. a line. Posi- 
tion, 10% extra. Readers, 10 cts. a line. 
Classified, 1 ct. per word. 

See advertisement on page 372. 

WATERLOO— Population, 36,230. On Cedar 
River and is served by four railroads. In the 
center of a fertile farming section; great dairy 
center; has fine water power. Industries num- 
bering more than 500, giving employment to 
more than 7,000 persons and producing more 
than 2,800 diff'erent articles, including electric 
light works, gasoline engines, farm tractors, 
cream separators, refrigerators, bank and store 
fixtures, blank books, cement block and cement 
niachinery; automobile, dirt truck and farm 
irnplements factories; cooper shops and flour 
mills; wholesale grocers and paper jobbers; 
also Illinois Central railway repair shops, 
employing 1,100 men with a monthly pavroll 
of $112,000. Handles 80,000 carloads freight 
together with a jobbing trade amounting to 
$20,000,000.00 annually. Annual value of 
manufactured products, approximately, $30,- 
000,000.00. 



COL'RIER — Every evening except Sunday. 
Republican. Established 1858. W. H. Hart- 
man Co., publishers. Subscription, $7. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 15,465 net paid. 12 to 20 
pages, 8 columns; length, 20 in.; width, 2 in. 
Can use mats. 

Advertising rates, agate, 50 a line, flat. Posi- 
tion, 25% extra. Classified, 10 per word. Read- 
ers, 200 a line; first page, 400. 



CREAMERY JOURNAL — Semi-monthlv. 
(1st and 15th). Trade. Established 1890. 
Buttermakers Pub. Co., publishers. Subscrip- 
tion, 750. Claimed average circulation, 1919, 
5,500. 32 to 48 pages, 3 columns; length, 10 
in.; width, 2 34 in- 
Advertising rates, $2.50 an inch, (one issue) ; 
$2.00 an inch, (six issues); $1.75 an inch, (12 
issues); $1..50 an inch, (24 issues); full inside 
page, $25.00, (one issue); $22.50, (6 issues); 
2 columns $20.00 or $18.00; V2 page, $15.00 or 
$13.50; J-i page, $9.00 or $8.00. 



DAIRY FARMER — Semi-monthlv (1st and 
15th). Dairy-Agricultural. Established 1903. 
Fred L. Kimball Co., publishers. Subscription, 
500. Sworn detailed average circulaton for 



68 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



IOWA 



year 1920, 129,572 net paid. 32 to 64 pages, 
4 columns; length, 13 in.; width, 2 J-e in. Forms 
close 1st and loth. 

Advertising rates, agate, $1, flat, a line; in- 
side cover, $728; back cover in colors, $800.80. 
Classified, lOp per word. 



MILK MAGAZINE— Monthly (10th). Es- 
tablished 1913. Fred L. Kimball Co., publishers. 
Subscription, $2. Claimed average circulation 
for 1920, .'>,000. 32 to 64 pages, 3 columns; 
length, 10 in.; width, 2}^ in. Cannot use mats. 
Forms close 1st. 

Advertising rates, $1.75 an inch; full page, 
S50; Yi or }i pro rata; cover page, $60. Classi- 
fied, 3p per word. 



TIMES-TRIBUNE— Every morning except 
Monday, including SUNDAY. Independent. 
Established 1871. Waterloo Times-Tribune 

Pub. Co. (Inc.), publishers. Subscription, 

$7. SO Sworn detailed average circulation for six 
months ending March, 1920, daily, 11,219 net 
paid; Sunday, 11,677 net paid. 8 to 20 pages, 
8 columns; length, 21 in.; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, agate, ZIH a line, flat. 
Position, 20 Tc extra. Readers, 15 (f a line. Class- 
ified, If per word. 



WAVERLY — Population, 3,561. County seat 
Bremer Countv. On Cedar River and is 
served by 111. 'Cent.; Chicago & Gt. West- 
ern; Chicago, Rock Island & Pac. Railways. 



IOWA 



Agricultural pursuits, cattle, horse and poultry 
breeding being the principal industries. 



KIRCHEN-BLATT— Semi-monthly (1st and 
15th). German-Lutheran. Established 1858. 
Wartburg Pub. House, publishers. Subscrip- 
tion, $1.50. Claimed average circulation for year 
ending May, 1920, 12,000. 16 pages, 3 columns; 
length, 10 H in.; width, 2)| in. Can use matrices. 
Forms close 10 days in advance. 

Advertising rates, agate, 8f a line, flat. 



LEGHORN WORLD— Monthly (15th pre- 
ceding). Established 1916. Poultry Breeders 
Pub. Co., publishers. Subscription, 50«!. Claimed 
average circulation for year 1920, 15,000. 20 
to 48 pages, 3 columns; length, 10 in.; width, 
2)4 in. Cannot use mats. Forms close 10th. 

Advertising rates, $2.80 an inch; yearly con- 
tract, $2.38. General advertising, $3.36 an inch, 
flat, in combination with Rhode Island Red 
Journal. 



RHODE ISLAND RED JOURNAL — 

Monthly (1st). Poultry. Established 1912? 
Poultry Breeders Pub. Co., publishers. Sub- 
scription, 50 p. Claimed average circulation for 
1919, 20,000. 20 to 96 pages, 3 columns; length, 
10 in.; width, 2 3^6 in. (5annot use mats. Forms 
close 20th. 

Advertising rates, $3.36 an inch; yearly con- 
tract, $2.94. General advertising in combination 
with the Leghorn World, $3.36 an inch, flat. 



KANSAS 



ATCHISON— Population, 12,630. On Mis- 

souri River and is served by four Trunk Line 
Railroads. Leading commercial city of the 
state, enjoying an extensive export trade in 
flour, live stock and grain as well as lumber. 
A number of large flour mills; also wholesale 
hardware, grocery and harness establishments, 
foundries and machine shops. Annual in- 
come from the various industries, $100,000,000. 



GLOBE — Every evening except Sunday. Inde- 
pendent. Established 1877. Globe Publishing 
Co., publishers. Subscription, $4. Sworn de- 
tailed average circulation for three months end- 
ing June, 1920, 7,220* net paid. 8 to 12 pages, 
7 columns; length, 22 in.; width, 2 3^ in. Can 
use matrices. 

Advertising rates, agate, 3?, flat, a line; 
first page, 4d. Position, 15 or 25% extra. 
Readers, 10^ a line; pure readers, 25ji; tele- 
graphic, 35e. Classified, \i. per word. 



COFFEYVILLE— Population, 20,000. Located 
in a thriving agricultural and stock raising 
territory. Is served bv Atchison, Topeka & 
S. Fe; Mo. Pacific; Mo. Kan. & Texas Rail- 
roads and is headquarters of the L'nion Traction 
Co.; also has 7.5 miles of interurban electric 
railway extending in all directions. Industries 
of importance are straw board mill, flour, 
meal and feed mills; planing mills; grain ele- 
vators; four vitrified brick and pottery works; 



egg case filler factory; three oil refineries 
zinc smelters; car shops; gas and oil wells. 
Annual income from factories, $30,000,000. 



JOURNAL — Every evening except Sunday. 
Republican. Established 1893. Hugh J. 

Powell & Stanley Platz, publishers. Subscrip- 
tion, $7.50. Sworn average circulation for six 
months prior to April, 1920, 4,525 net paid. 12 
pages, 7 columns; length, 20 in.; width, 2}^ in. 
Can use matrices. 

Advertising rates, 350 an inch; 200 in., 
on yearly contract, 33(i; 500 in., 30j!. Com- 
position, 5(; an inch additional. Classified, 
(25p minimum), If per word. 



GIRARD— Population, 1917 estimate, 3,500. 
3 railroads. In center of agricultural region. 
Coal mining also extensively carried on; has 
creameries, canning factory, stove and zinc 
smelter. 



APPEAL TO REASON— Weekly (Sat.). So- 
cialistic — Pro- War. Established 1895. Appeal 
To Reason Pub. Co., oublishers. Subscription, 
$1. Sworn average circulation for year ending 
June, 1920, 481,691* net paid. 4 pages, 7 
columns; length, 19}2 in.; width, 2',fe in. Forms 
close 12 days in advance. Can use mats. 

Advertising rates, agate, $1.20 a liae. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



69 



KANSAS 



HUTCHINSON— Population, 26,000. On Ar- 
kansas River and is served by three main line 
railroads. Distributing point for rich agri- 
cultural territory; 78,000,000 bushels of wheat 
handled in 1919. Leading industries are flour 
mills, producing 6,000 barrels of flour daily; 
Solvay soda ash plant; strawboard factory; 
three great salt plants, producing 7,500 barrels 
daily. Home of the Kansas State Fair. Seven 
banks, capital, $1,700,000; deposits, $9,826,- 
206.87; resources, $12,835,008.90. 



GAZETTE — Every morning except Monday, 
including SUNDAY. Independent. Estab- 
lished 1908. Gazette Printing Co., publishers. 
Subscription, $5.20. Sworn detailed average 
circulation for six months ending March, 1920, 
daily, 6,748* net paid; Sunday, 6,975* net paid. 
8 to 32 pages, 8 columns; length of columns, 
19 in.; width, 2 in. Can use matrices. 

Advertising rates, agate, 3 cts., flat, a line. 
Position, 15 or 25% extra. Readers, 15 cts. 
a line. Classified, 1 ct. per word. 



XEWS — Every evening except Sunday, Re- 
publican. Established 1872. The News Co.. 
publishers. Subscription, $4. Sworn detailed 
average circulation for six months ending March, 
1920, 11,205* net paid. 10 to 20 pages, 7 col- 
umns; length, 20}'2 in.; width, 2 J^ in. Can use 
matrices. 

Advertising rates, 4fi, flat, a line. Position, 
15 and 25% extra. Readers, 25(5 a line. Classi- 
fied, If word. 



LAWRENCE— Population, 12,894. Seat of 

Douglas County. On Kansas River and is 
served by Union Pac. ; Atch., Top. & S. Fe 
Railroads. Located in rich farming territory 
and has large nursery interests. Abundant 
water power. Other industries of importance 
are planing mill; vitrified and building brick 
plant; flour and feed and paper mills; cooper- 
age plant; canning, ice, horse collar, car seal, 
corrugated shipping box, overall and cigar 
factories; iron, brass and copper foundries; 
pipe organ factory. Seat of University of 
Kansas (non-sectarian and open to both 
sexes) and Haskell Institute for the instruc- 
tion of the Indians. Bank clearings during 
1919, $22,128,609.13. 



JOURNAL-WORLD— Every evening except 
Sunday. Republican. Established 1854. The 
World Co., publishers. Subscription, $2.50 

to $3. Sworn detailed average circulation for six 
months ending March, 1920, 4,581*. S to 12 
pages, 8 columns; length, 20 H in.; width, 2 in. 
Can use mats. 

Advertising rates, agate, 2j2f, flat, a line. 
Position, 10% and 20% extra. Readers, (black- 
face, double), 10 (f a line first insertion and 7}^fi 
thereafter. Classified, Iji per word. 



LEAVENWORTH— Population, 22,000. On 

Missouri River and is served by seven rail- 
roads. A most important commercial center. 
Coal abundant. Has soap, carriage, boiler, 
bridge, furniture, pump, washing machine, 
hinge, broom, kitchen cabinet, tractor and 
implement, glove and amusement de\'ice fac- 
tories, milling machinery and stove works. 
Soldiers' Home, LI. S. Infantry and Calvary 
Post located here. 



KANSAS 



POST — -Every evening except Saturday and 
Sunday; SUNDAY morning. Independent. Es- 
tablished 1905. Post Pub. Co. (Inc.), publishers. 
Subscription, $5.20. Sworn average circulation 
for six months prior to April, 1920, daily, 6,134* 
net paid; Sunday, 6,134* net paid. 8 to 16 pages, 
7 columns; length, 20 in.; width, 2}4 in. Can 
use mats. 

Advertising rates, 3<t, flat, a line. Read- 
ers, 250 a line. Classified, 20 per word. 

See advertisement on page 351. 



TIMES — Every morning except Monday, in- 
cluding SUNDAY. Republican. Established 
1857. D. R. Anthony, Jr., manager. Sub- 
scription, $3. Sworn average circulation for 
six months prior to April, 1920, daily, 6,930* 
net paid; Sunday, 6,930* net paid. 8 to 16 
pages, 7 columns; length, 20 in.; width, 2}^i 
in. Can use matrices. 

Advertising rates, agate, 7p a line; 1,000 lines, 
in one year, 6p; 7,000 lines, 40; 14,000 lines, 30. 
Position, 10%, 15% or 20% extra. Readers, 
250 a line; 1,000 lines, 150. Classified, 100 a line. 



PITTSBURG— Population, 18,052. On Atch. 
Top. & S. Fe; Mo. Pacific K. City Southern 
and St. L. & S. F. ("Frisco") Railway systems; 
also over 100 miles Interurban Street Railway, 
connecting up a population of more than 
150,000. Financial and commercial center 
of greatest coal field between the Missis.sippi 
and the Rocky Mountains. Over 14,000 
miners employed in Listner; monthly pay- 
roll exceeds $1,6.50,000. Brick and sewer 
tile works, iron foundries, zinc smelters. Also 
Railway repair shops employing more than 
1,500 men. Annual income from the various 
industries, $25,000,000. 



HEADLIGHT — Every evening except Sunday. 
Republican. Established 1SS6. More Bros., pub- 
lishers. Subscription, $7. Sworn detailed 
average circulation for year ending June, 1920, 
7,819* net paid. 8 to 24 pages, 7 columns; 
length, 21 14 in.; width, 2li in. 

Advertising rates, agate, 30, flat, a line; in 
position, 3Jii0. Readers, 100 a line. Classi- 
fied, 10 per word. 

SUN — Every morning except Monday, in- 
cluding SUNDAY. Independent. Established 
1915. Sun Pub. Co., publishers. Subscription, 
$5.20. Claimed average circulation for six 

months ending June, 1920, daily, 4,400; Sunday, 
4,500. 16 to 24 pages, 7 columns; length, 19 Ji 
in. ; width, 2 J-g in. Can use matrices. 

Advertising rates, 420, flat, an inch. Read- 
ers, black face, 150. Classified, l0 per word. 



SALINA — Population, 15,085. Served by Union 
Pacific; Atchison, Topeka and Santa Fe; 
Missouri Pacific; Chicago, Rock Island and 
Pacific Railway Systems; also branches or 
seven lines in all. Salt Springs and gypsum 
quarries in vicinity; other industries are: flour 
mills, hay stacker and wind mill works; broom, 
mattress and candy factories: ice and cold 
storage plants; foundry and machine shops; 
automobile distributing center for N-W. Kan- 
sas. Kansas Wesleyan L^niversity, St. John's 
Military School, Mary Mount Academy (for 
girls), and two business Colleges located here. 



FARMERS' UNION— Weekly (Thurs.). Agri- 
cultural. Established 1910. Central Kansas 



70 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



KANSAS 



Pub. Co., publishers. Subscription, 50;!. Claimed 
average circulation for four months ending July, 
1920, 40,000. 8 pages, 4 columns; length, 15 Ji 
in.; width, 2 3^ in. Can use mats. 

Advertising rates, agate, $2.10 per inch; full 
page, $125; back cover, $132; readers, 20fi 
a line. Classified, 3ji per word. 



JOURNAL — Every evening except Sunday. 
Republican. Established 1887. Journal Puls- 
lishing Co., publishers. Subscription, $4. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 4,250* net paid. 8 to 16 pages, 
8 columns; length, 21 in.; width, 2 in. Can 
use mats. 

Advertising rates, 35 (S, flat, an inch. Position, 
10%, 25% or 40% extra. Readers, (black face 
double), lOfi a line. Classified, 1^ per word. 



UNION — Every evening except Sunday; SUN- 
DAY morning. Independent. Established 
1899. The Central Kansas Pub. Co., publishers. 
Subscription, $4. Sworn average circulation for 
six months ending Sept., 1920, daily, 4,683*; 
Sunday, 4,683*. 8 to 16 pages, 7 columns; 
length, 21 in.; width, 2}^ in. Can use mats. 

Advertising rates, agate, 2J^«!, flat, a line; 
full position, 3f. Readers, (black face count 
double), 2^ per word. Classified, 1(4 per word. 



TOPEKA — Population, 50,022. On Kansas 
River and is served by four railway systems. 
Has eight flour mills, four creameries and three 
packing houses, steam boiler works; silo, 
mattress and steel bed, telegraph transmitter 
factories; agricultural implement, road machin- 
ery, pump, and engine works; foundry and 
machine shops and car shops and general 
offices of Atchison, Topeka and Santa Fe 
R. R,. employing 5,355 officials, clerks and 
hands generally; largest publishing plant west 
of Chicago. Seat of Washburn College and 
Bethany College for girls. The Capital city 
of Kansas. A State Hospital and State In- 
dustrial School are located here. Annual 
payroll of $10,000,000.00, covering the various 
enterprises. Annual value of manufactured 
products, $75,000,000. Bank clearings during 
year 1919, $177,385,394.59. 



CAPITAL — Every morning including SUN- 
DAY. Republican. Established 1879. Arthur 
Capper, publisher. Subscription, $7. Sworn 
detailed average circulation for six months end- 
ing March, 1920, daily, 33,765* net paid; Sunday, 
33,270* net paid. 8 to 42 pages, 8 columns; 
length, 20 in.; width, 2}6 in. Can use mats. 

Advertising rates, agate, daily or Sunday, 9;;, 
flat, a line; next to reading, 9J2C; full position, 
lOfi. Classified, 1 J^ji per word; 7 consecutive 
issues, 8fi; 30 consecutive issues, 30fi. Readers, 
40fi a line; first page, foot of columns, $2. 

See advertisement on pages 404 and 405. 



CAPPER FARM PRESS— Comprising The 
Kansas Farmer and Mail & Breeze Weekly, 
Topeka, Kans.; Missouri Ruralist, Semi-monthly, 
St. Louis, AIo.; Nebraska Farm Journal, Semi- 
monthly, Omaha, Nebr.; Oklahoma Farmer, 
Semi-monthly, Oklahoma City, Okla. ; Capper's 
Farmer, monthly, Topeka, Kans. Agricultural. 
Established 1893. Arttur Capper, publisher. 
Guaranteed circulation for year 1920, 1,120,000. 
32 to 84 pages, 4 columns; length, 13^ in.; 
width, 2 14 in. Cannot use mats. 



KANSAS 



Advertisement rates, agate, $7.50 a line; full 
page, $5,550; back cover, (2 colors), $6,100. 
Readers, $20.00 a line. Classified, 70(4 per word. 

See advertisement — Colored Insert — between 
pages, 404 and 405. 



CAPPER'S FARMER— Monthly (1st). Es- 
tablished 1893. Arthur Capper, pubhsher. 
Subscription, 50i. Guaranteed average circula- 
tion for year 1920-21, 700,000. 32 to 40 pages, 
4 columns; length, 13 3/14 in.; width, 2 J^ in. 
Cannot use matrices. Forms close second Thurs- 
day of preceding month. 

Advertising rates, agate, $4.50 a line; full page, 
$3,330; back cover (two colors), $3,675. Posi- 
tion, 10% extra. Readers, $10 a line. Classi- 
fied, 30 fi per word. 

See advertisement on pages 404 and 405 



CAPPER'S PUBLICATIONS— 

See advertisement on pages 404 and 405. 



CAPPER'S WEEKLY— Weekly (Sat.). Re- 
publican. News Review. Established 1880. 
Arthur Capper, publisher. Subscription, $1.00. 
Guaranteed detailed average circulation for year 
1920-21, 500,000*, 95% net paid. 8 to 16 pages, 
8 columns; length, 20 in.; width, 2}i in. Can 
use mats. 

Advertising rates, agate, $2 a line. Dis- 
count of 20, 15 or 10% on 1, 3^, or M page. 
Readers, $5 a count line; front page readers, 
$12 a count line. Classified, 15fi per word; 
four consecutive times, 12f!. 

See advertisement on pages 404 and 405. 



HOUSEHOLD— Monthly (Ist). Literary, 

family. Established 1902. Artjiur Capper, 
publisher. Subscription, 50;!. Guaranteed aver- 
age circulation for year 1920-21, 1,250,000 net 
paid. 32 pages, 4 columns; length, 13 M in.; 
width, 2J'6 in. Cannot use matrices. Forms 
close third Thursday of preceding naonth. 

Advertising rates, agate, $7 a line; full page, 
$4,140; Vo, $2,200; M, $1,200. Back cover, 
(2 colors), $4,500. Readers, $12 a line. Classi- 
fied, 50f per word. 

See advertisement on pages 404 and 405. 



KANSAS FARMER AND MAIL & BREEZE 

— Every Saturday. Agricultural. Established 
1872. Arthur Capper, publisher. Subscription, 
$1. Guaranteed average circulation for year 
1920-21, 110,000. 32 to 84 pages, 4 columns; 
length, 13 J^ in.; width, 2}4 in. Cannot use 
matrices. 

Advertising rates, agate, $1 a line. Posi- 
tion, 10% extra. Full page, $740; back cover, 
$825. Readers, $3.50 a line. Classified, 12^ 
per word. 

See advertisement on pages 404 and 405. 



KANSAS TEACHER AND WESTERN 
SCHOOL JOURNAL— Monthly (1st excepting 
July and August). Educational. Established 
1914. Kansas Teachers' Association, publishers 
Subscription, $1.00. Sworn average circulation 
for six months ending July, 1920, 12,927* net 
paid. 48 pages, 2 columns; length, 9 3^2 inches; 
width, 3 Ji in.. Cannot use mats. Forms close 
10th oi preceding month. 

Advertising rates, agate, 25i a line; full page, 
$60; 14, $35; >i,$20. Inside front or back cover 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



71 



KANSAS 



(two colors), $65; outside back cover (two colors), 
$80. Discounts, 5, 10, 15 or 20% on 3, 6, 9 
or 10 months' contract. 



NEW LIFE— Monthly (1st). Automobile, 
Truck & Tractor. Established 1920. W. G. 
Clugston and C. L. Dougherty, publishers. 
Subscription, $1. Claimed average circulation 
for three months ending June, 1920, 6,800. 
22 pages, 3 columns; length, 101^ in.; width, 
2 J^ in. Can use mats. Forms close 20th. 
Office, 16 Orpheum Bldg. 

Advertising rates, agate, 20(5 a line; full page, 
$63; column, $27. 

See advertisement on page 342. 



PLAINDEALER— Weekly (Friday). Negro. 
Republican. Established 1899. Nick Chiles, 
publisher. Subscription, $1.50. Claimed aver- 
age circulation for year ending June, 1920, 
10,000. 8 pages, 6 columns; length, 19 M in-; 
width, 2 14 in. 

Advertising rates, 75j! an inch. Readers, lOji 
a line. 



STATE JOURNAL — Every evening except 
Sunday. Independent. Established 1874. 

Frank P. MacLennan, publisher. Subscription, 
$6.00. Sworn detailed average circulation for 
six months ending March, 1920, 25,280* net 
paid. 8 to 20 pages, 8 columns; length, 20 
in.; width, 2}^ in. Can use mats. 

Advertising rates, agate, 9p a line; 1,000 lines, 
SjS; 2,000 lines, 7(i; 3,000 lines, 6^. Readers, 
20 ji a count line. Classified, 1(! per word. 

WICHITA — Population, 77,061. At Junction 
of Arkansas and Little River. Has an inter- 
urban system and six main lines of railroads 
with branches in all directions. Has an im- 
mense live stock market and packing house 
interests; 250 factories employing 9,000 people, 
3 refineries; doing $7,000,000.00 annual busi- 
ness; 4 national banks, 20 state banks, 2' 
trust companies; 57 churches, 31 public schools 
and 11 colleges; 75 miles paved streets; 200 
miles sewers; 200 miles water mains; 48 miles 
street railway; 150 miles of illuminated streets, 
a $2,500,000.00 Union Depot and elevated 
tracks. Bank clearings during 1919, $604,- 
202,000; first six months of 1920, $368,363,- 



KANSAS 



098.00. Postal receipts during 1919, $609,- 
853.00; first six months of 1920, $326,788.76. 

BEACON — Every evening except Sunday. 
Independent. Established 1872. The Beacon 
Pub. Co., publishers. Subscription, $6. Sworn 
detailed average circulation for six months 
ending March, 1920, 38,841* net paid. 10 to 
24 pages, 8 columns; length, 21 J-^ in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, lOf!, fiat, a line. 
Position, 10 or 25% extra. Classified, lOfi a 
line. Readers, 40^ a line. 



EAGLE — Every morning, including SUNDAY. 
Independent. Established 1872 by Col. M. M. 
Murdock. Victoria Murdock Estate, owners. 
Marcellus M. Murdock, publisher. Subscrip- 
tion, daily, $7.50. Sworn detailed average cir- 
culation for six months ending March, 1920, 
daily, 54,099* net paid; Sunday, 62,540* net 
paid. Daily, 10 to 16 pages; Sunday, 28 to 34 
pages, 8 columns; length, 22 in.; width, 2 1/12 
in. Can use mats. 

Advertising rates, agate, daily or Sunday, 15 fi, 
flat, a line. Position, 10 to 30% extra. Classi- 
fied, 2fi per word. Readers, 60jf a count line. 

See advertisement on page 332. 



SOUTHWEST FARMER— S-monthly (10th 
and 25th). Agricultural. Established 1906. 
G. K. Warrick, publisher. Subscription, $1. 
Sworn average circulation for six months ending 
Sept., 1920, 9,680* net paid. 26 pages, 4 col- 
umns; length, 12 J^ in.; width, 2}i in. Can use 
matrices. Forms close 5th and 20th. 

Advertising rates, agate, $1.68 an inch; 250 
inches on yearly contract, $1.40; 500 inches, 
$1.26; 750 inche's, $1.12. Position, 25% extra, 
back cover, 25 % extra. Readers, 50 % above 
display rate. Classified, 3c per word. 

See advertisement on page 386. 



STOCKMAN — Every evening except Sun- 
day. Live Stock-Agricultural. Established 
1907. Journal Pub. Co., publishers. Sub- 
scription, $4. Sworn average circulation for 
1919, 9,750* net. 4 pages, 7 columns; length, 
21 J^ in.; width, 2}>4 in. Can use matrices. 

Advertising rates, agate, 4p a line, flat. Rea- 
ders, 25ji a line. Classified, 1(! word. 



KENTUCKY 



CADIZ — Population, 1,005. Located 55 miles 
from Paducah, on Cadiz Railroad. Stock 
raising and agricultural section; other in- 
dustries are tobacco factory, spoke and rail- 
road tie works; ice plant; flour mills. 



INFORMER — Weekly (Fri.). Afro.-Am'r'n. 
Republican. Established 1904. Rev. W. H. 
McRidley, D. D., publisher. Subscription, 
$1.25. Claimed average circulation for year 
1919, 11,000. 4 pages, 6 columns; length, 19 J^ 
in.; width, 2}4 in. Can use matrices. 

Advertising rates, 35 cts. an inch; 25 cts. an 
inch for plate matter. 

COVINGTON — Is the center of a group of 
seven adjoining municipalities. They are 



contiguous. There are no open spaces separat- 
ing their boundaries, but they merge into each 
other, making one community of 112,447 
residents and approximately 16,500 English- 
reading families. The separate municipalities 
and their populations are: Covington, 57,121; 
Newport, 29,690; Ludlow, 4,582; Bellevue, 
7,397; Dayton, 7,746; Ft. Thomas, 5,061; 
Bromley, 850. They are on the Kentucky 
side of the Ohio River, opposite Cincinnati, 
Connected with Cincinnati by a suspension 
bridge 2,200 feet long, and city street car 
lines, and served by two steam railroads running 
out of Cincinnati. 



POST — Every evening except Sunday. In- 
dependent. Established 1890. Post Pub. Co., 



72 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



KENTUCKY 



publishers. Subscription, $4. Sworn detailed 
average circulation for six months prior to 
April, 1920, 17,363 net paid. 10 to 40 pages, 
8 columns; length, 221-2 in- 1 width, 2 in. Can 
use matrices. 

Advertising rates, agate, 5J^fi, flat, a line; 
full position, li. Classified, l(i per word. 
Notices following reading, lofi a line. 



FULTON— Population, 3,415. I. C. Ry. In- 
dustries include wholesale groceries, bottling 
works; tobacco factories; foundry; carriage, 
furniture and ice factories; poultry packing 
houses and lumber and flour mills. 



BAPTIST FLAG— Weekly (Thurs.). Bap- 
tist. Established 1874. Baptist Flag Pub. Co., 
publishers. Subscription, $1.50. Sworn detailed 
average circulation for year 1919, 8,895* net 
paid. 16 pages, 4 columns; length, 13 in.; 
width, 2}4, in. 

Advertising rates, $1.25 an inch. 



LEXINGTON— Population, 41,534. Five trunk 
line railroads and four interurban lines. Whole- 
sale and retail center for Eastern, Central and 
Southern Kentucky. Headquarters for vast 
Eastern Kentucky oil and coal development; 
five modern office buildings, two million dollar 
hotels, five high-class amusement houses. 
Noted as convention city and mecca for tour- 
ists. Center of famous Blue Grass Region, 
noted the world over for model thorough- 
bred horse and purebred live stock farms. 
Largest loose-leaf burley tobacco market in 
the world, with 18 mammoth sales warehouses; 
sales, 1920 season, $29, .500,000. Se_at of 
Transylvania College, Kentucky State Univer- 
sity, Hamilton College, Sayre College, Lexing- 
ton College of Music, 3 business colleges, 
3 high schools and 16 other educational in- 
stitutions. State Reform School, State In- 
sane Hospital and two fine local hospitals. 
Industries include manufacture of refined oil, 
tobacco, flour, farm gates, lumber, nails, 
candy, tents and awnings, brooms, tobacco 
hogsheads, underwear and naonuments. Bank 
clearings during year 1919, $106,836,833.60. 

BLUE GRASS FARMER— Weekly Agricul- 
tural edition of Herald which see. 



HERALD — Every morning, including SUN- 
DAY, and BLUE GRASS FARMER, Supple- 
ment, ^Mondays. Democratic. Established, 
1870. The Lexington Herald Co., publishers. 
Subscription, $7.50. Sworn detailed average 
circulation for six months ending IVIarch, 1920, 
daily, 14,391* net paid; Sunday, 13,195* net 
paid; Blue Grass Farmer, not given by publisher. 
Daily, 10 to 24 pages; .Sunday, 24 to 50 pages, 
8 columns; length, 21 in.; width, 2 1/12 in. 

Advertising rates, agate, 8j! a line; 1,000 lines, 
on yearly contract, 6^; 2,000 lines, 5 p. Resorts, 
Hotels and Schools, &i, flat, a line; Publishers, 
5f, flat. Position, 25 9c extra. Classified, lOf! 
a line. Readers, 2ai a line; telegraphic reading, 
oOfi. BLUE GRASS FARMER, display, 6fi, 
flat, a line. 

LEADER — Every evening except Sunday; 
SUNDAY morning. Republican. EstabUshed 
1888. Lexington Leader Co., pubHsher. Sub- 
scription, $5.00. Sworn detailed average cir- 
culation for six months ending March, 1920, 
daily, 13,512 net paid; Sunday, 13,640 net paid. 



KENTUCKY 



Daily, 10 to 20 pages; Sunday, 28 to 44 pages, 
8 columns; length, 21 in.; width, 2 1/16 in. Can 
use matrices. 

Advertising rates, agate, 5^, flat, a line. Posi- 
tion, 25% extra. Readers, 20fi a Une. Classi- 
fied, Ifi word. 



LOUISVILLE— Population, 234,891. County 
Seat of Jefferson County. On Ohio River 
and is served by eleven railroads. Largest 
and most important commercial city in the 
state and is said to be the largest leaf tobacco 
market in the world. Industries include farm 
implement works, one of the largest in the 
country; enameling works; manufactured to- 
bacco; cement, leather, furniture and wagon 
factories; flour and feed mills; distilleries and 
iron foundries. Very large business in wheat, 
corn, oats, pork and iron. Annual value of 
manufactured products, $125,000,000.00. 



CENTRAL METHODIST ADVOCATE — 
Weekly (Thurs.). Methodist. EstabUshed 
1867. Central Methodist Advocate Pub. Co., 
(Inc.), publishers. Subscription, $1.50. Sworn 
detailed average circulation for year ending 
March, 1920, 10,300. 16 pages, 4 columns; 
length, \2% in.; width, 2% in. 

Advertising rates, $1.27 an inch. 



CHRISTIAN OBSERVER— Weekly (Wed.). 
Presbyterian. Established 1813. Converse 
& Co., publishers. Subscription, $3.00. Sworn 
average circulation for year ending June, 1920, 
32,899* net paid. 24 pages, 4 columns; length, 
14 J-^ in.; width, 2 3:£ in. 

Advertising rates, agate, 20 cts. flat, a line. 
Position, 10% extra. Readers, 20% additional. 
Classified, 4 cts. per word. 

COURIER-JOURNAL— Every morning in- 
cluding SUNDAY; TIMES— Every evening 
except Sunday. Democratic. Established 

1868. Louisville Courier-Journal Co., publishers. ' 
Subscription, morning or evening, $5; Sunday, 
$2.50. Sworn average circulation for year 

ending March, 1920, morning, 43,989* net paid; 
evening, 59,642* net paid; Sunday, 57,257* 
net paid. Daily, 10 to 16 pages; Sunday, 58 
to 64 pages, 8 columns; length, 22 in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, daily, morning and 
evening combined, 22 C a line, flat; Sunday (not 
sold in combination), 15^ a line, flat. PHOTO- 
GRAVURE Section, (Sunday Edition only, 7 
cols.; 2 1/12x19^4 in. Forms close one month in 
advance), 36j* a line; 13 times or 1,000 lines, 33c; 
26 times or 3,000 lines, 30 <<; Readers, nonpareil, 
daily, $1; Sunday, loi. Classified, daily (morning 
and evening or evening and morning), daily, set 
solid, 22(1 a line; type larger than agate, 2b i a, 
line; Sunday, 20ji or 23fi. 

FARMERS' HOME JOURNAL — Semi- 
monthly 10th & 25th. Agricultural. Estab- 
lished 1865. Farmers' Home Journal Co. Inc., 
publishers. Subscription, $1. Detailed average 
circulation for 1st six months 1920, 41,857* 
net. 24 to 48 pages, 4 columns; length, 13J-2 
in.; width, 2 J^ in. 

Advertising rates, agate, 25 j! a line, flat. 
Readers, 35f, (8 pt. solid), count line. 

HER.4.LD — Every morning including SUN- 
DAY. Independent. Established 1869. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



73 



KENTUCKY 



Louisville Herald Co. (Inc.), publishers. Sub- 
scription, daily, $5; Sunday, $3. Sworn de- 
tailed average circulation for six months ending 
March, 1920, daily, 47,163 net paid; Sunday, 
51,289 net paid. Daily, 10 to 16 pages, Sunday, 
46 to 72 pages, 7 columns; length, 21 l/5in.; 
width, 2\i in- Can use matrices. 

Advertising rates, daily or Sunday, 9(! a 
line, flat. Position, 101, or 25% extra. Clas- 
sified, 1 li cts. per word. Readers, 50 cts. a 
count line. 



INLAND FARMER — Merged with Southern 
Agriculturist, the publication office being Nash- 
ville, Tenn., which see. 

KATHOLISCHER GLAUBENSBOTE — 
Weekly (Thurs.). German-Catholic. Estab- 
lished 1866. Glaubensbote Pub. Co., publishers. 
Subscription, $2. Claimed average circulation 
for year 1919, 7,430. 8 pages, 7 columns; 
length, 20 in.; width, 2 J/s in. Can use mats. 

Advertising rates, 50 p an inch; one month, 
40?; three months, 30?i. Readers, 6(i a line, 
Of! each additional insertion. 

MARKET GROWERS JOURNAL— Semi- 
Monthly (1st and 15th). Market Gardeners. 
Established 1907. The Market Growers Jour- 
nal Co., publishers. Subscription, $1.50. De- 
tailed average circulation for year 1920-21, 
17,549*. 20 to 48 pages, 3 columns; length, 
10 in.; width, 2 J^ in. Forms close, 5 to 8 days 
in advance. 

Advertising rates, agate, 20c a line; where 
space is used in every issue within one year, 
loi. Readers, double display. Classified, 3p 
per word. 

MASONIC HOME JOURNAL — Semi-Month- 
v (1st and 15th). Masonic. Established 1883. 
j\Iasonic W. and O. Home, publishers. Subscrip- 
tion, $1. Claimed average circulation for year 
1919, 57,750 net paid. 16 pages, 4 columns; 
length, 14} 2 in.; width, 2 J's in. 

Advertising rates, $3.75 an inch; 6 times, 
$3.50; 12 times, $2.50; 24 times, $2.25. Position, 
20% extra. Readers, 30 cts. a line. 

PENTECOSTAL HERALD— Weekly (Wed.). 
Methodist Episcopal. EstabUshed 1889. Pen- 
tecostal PubHshing Co., publishers. Subscrip- 
tion, $1. Sworn average circulation for year 

1919, 22,730 net paid. 16 pages, 4 columns; 
length, 13 in.; width, 2Js in. 

Advertising rates, $1.71 an inch. 

POST — Every evening except Sunday. In- 
dependent. Established 1873. Evening Post 
Co., publishers. Subscription, $3. Sworn av- 
erage circulation for six months ending March, 

1920, 39,461 net paid. 10 to 24 pages, 8 col- 
umns; length, 21?^ in.; width, 2V7 in. Can 
use matrices. 

Advertising rates, agate, 12J^si a line; 
1,000 lines within one year, 100; 2,000 lines, 
9f!. Position, 25% extra. Classified, 13-4 per 
word. Readers, 500 a line; 100 lines, 400; 
500 lines, 300. , 

TIMES — Evening edition of Courier-Journal, 
which see. 



TRADE OUTLOOK — Monthly (5th). Com- 
mercial. Established 1910. Sam McDowell 



KENTUCKY 



Anderson, publisher. Subscription, $1.50. 

Claimed average circulation for six months end- 
ing June, 1920, 5,276 net paid. .56 pages, 3 
columns; length, 10 in.; width 2J2 in. Cannot 
use matrices. Forms close 1st. Office, 208 
Keller Bldg. 

Advertising rates, full page, $50; }4< $27.50; 
li, $18.50; M. $15. Classified, 30 per word; 
black face, 50. 



WESTERN RECORDER— Weekly (Thur.). 
Baptist. Established 1825. Baptist Board 
of Missions, publishers. Subscription, $2. 

Claimed average circulation for year ending 
Aug., 1920, 17,000. 16 pages, 3 columns; length, 
13 in.; width, 2^8 in. Can use mats. 

Advertising rates, $1.13 an inch. 



OWENSBORO — Population, 23,000. County 
Seat of Daviess County. Located on Ohio 
River, 114 miles west of Louisville, with three 
railroads. Extensive manufacture of wagons, 
buggies, wheels, chairs, cigars, stock feed, 
castings, structural steel, auto trucks, canning 
factory, steam and gasoline engines, electric 
motors and supplies, ditchers and graders, 
rotary engines, automobile oil pumps, building 
materials, flour, meal and feed, brick, sewer 
and tile pipe, whiskey distilleries, flour mills 
and mill machinery and is one of the largest 
tobacco markets in the world. Annual value 
of manufactured products, $8,000,000. 



INQUIRER — Every evening except Satur- 
day and Sunday; SUND.\Y morning. Dem- 
ocratic. Established 1884. S. W. Hager, 
publisher. Subscription, $4. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 4,651 net paid; Sunday, 4,470 net 
paid. 8 to 32 pages, 7 columns; length, 20 34 
in.; width, 2 i/e in. Can use matrices. 

Advertising rates, agate, . a line; 26 times 
or 2,.500 lines, 1^20; 156 or 5,000 lines, .013. 
Position, 1 or 20 an in. extra. Readers, 100 
a line. Classified, 10 per word. 



MESSENGER — Every morning except Mon- 
day, including SUNDAY. Democratic. Es- 
tablished 1875. Messenger Pub. Co., Inc., 
publishers. Subscription, .$4. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 6,183* net paid; Sunday, 6,123* 
net paid. Daily, 8 to 12 pages; Sunday, 16 
to 36 pages, 7 columns; length, 21 in.; width, 
2 1/16 in. Can use mats. 

Advertising rates, agate, 2 3^0 a line, flat. 
Position, 10 or 25% extra. Readers, 100 a line. 
Classified, 10 per word. 



PADUCAH — Population, 25,000. Surrounded 
by excellent agricultural territory. On Ohio, 
Tennessee and Cumberland Rivers, seven rail- 
roads. Vast business in dark tobacco and 
second largest tobacco market in the world, 
and is one of the largest hardwood markets 
in the South. Also large shipper of live 
stock, grain, cross ties and manufactured iron. 
Has foundries; machine shops; shoe, cordage, 
hosiery, clothing, tobacco, cigar, carriage and 
canning factories; saw and flour mills and 
railway repair shops. Annual factory payroll, 
$4,000",000 and railway shop, $2,500,000. An- 
nual value manufactured products, $7,000,000. 



74 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



KENTUCKY 



NEWS-DEMOCRAT — Every morning except 
Monday, including SUNDAY. Democratic. 

Established 1871. Democrat Pub. Co. (Inc.), 
publishers. Subscription, $7.2.5. Sworn aver- 
age circulation for six months prior to April, 
1920, 6,854 net paid. 8 to 32 pages. 8 columns; 
length, 21 ?2 in-; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, oOi an inch; 200 
in.., 45c; 400 in., 40c; 600 in., 35e. Position, 
25% extra. Composition, of an inch additional. 
Classified, 1 Hp per word. 



KENTUCKY 



SUN — Every evening except Sunday. In- 
dependent. Established 1896. Sun Pub. Co., 
(Inc.), publishers. Subscription, S7. 25. Sworn 
detailed average circulation for six months 
ending March, 1920, 4,770 net paid. 8 to 16 
pages, 8 columns; length of columns, 21 in.; 
width, 2 1/12 in. Can use mats. 

Advertising rates, 50 cts. an inch; 200 in., 45 
cts.; 400 in., 40 cts.; 600 in., 25 cts. Composi- 
tion, 5 cts. an inch, additional. Position, 25% 
extra. Classified, 1}^ cts. per word. 



LOUISIANA 



NEW ORLEANS— Population, 387,408. On Mis- 
sissippi River 100 miles above the Gulf of Mex- 
ico, and is also served by eleven railroads, and 
fifty-six steamship lines. Has harbor and port 
facilities representing investment by the federal 
government of approximately $25,000,000 and 
investment actual or in prospect by City 
and State of approximately §16,000,000. 
Volume of export and import commerce in 
1919, $740,398,086. Greatest commercial city 
in the entire South with a large commerce in 
hides, wool, lumber, iron, molasses, bananas, 
coffee, grain, rice, sugar, and one of the greatest 
markets in the world for fish, oysters and 
cotton. Manufactures include sugar, burlap, 
cotton bags, figars, tobacco, fertilizer material, 
clothing, shoes, candy, furniture and ships. 
Seat of Tulane University, Loyola University, 
Ursuline Convent, Jesuit College, Sophie 
Newcomb College, U. S. Naval Station; also 
U. S. Sub-Tre.nsury. Factory output in 

1919 for New Orleans and environs, $150,- 
000,000. Bank clearings for 1919, $3,170,- 
247,164. 



GLOBE-JOURNAL— Weekly (Sat.). Home. 
Church, Amusement, Farm and Labor. Estab- 
lished 1919. The Globe-Journal Printing Co., 
publishers. Subscription, $2. Claimed average 
circulation for eight months ending Aug., 1920, 
112,000. 16 to 24 pages, 4 columns; length, 12 32 
in.; width, 2}i in. Can use matrices. Office, 
Globe-Journal Bldg. 

Advertising rates, agate, 20 cts., flat, a line. 



GULF STATES FARMER— Monthly (1st). 
Agricultural. Established 1910. Gulf States 
Farmer Pub. Co., (Ltd.), publishers. Sub- 
scription, 50f. Circulation — not given by pub- 
lisher. 32 pages, 4 columns; length, 13 in.; 
width, 2 14 in. Forms close 28th. 

Advertising rates, agate, 12 cts., flat, a line. 
Classified, 2J^ cts. per word. 



HERALD — Weekly (Thurs.). Independent. 
Established 1893. Dr. C. V. Kraft, publisher. 
Subscription, $1. Claimed average circulation 
for year 1919, 7,200. 10 to 16 pages, 7 columns; 
length, 22 in.; width, 2J^ in. Cannot use mat- 
rices. Office, 500 Verret St. 

Advertising rates, 6 cts. a line; 500 lines, 
on yearly contract, 5 cts.; 1,000 lines, 4 3^ cts.; 
5,000 lines, 3J4 cts.; 10,000 lines, 3 cts. Clas- 
sified, 5 cts. a line. 



ITEM — Every evening except Sunday; SUN- 
DAY morning. Independent. Established 
1877. James M. Thomson, publisher. A. G. 
Newmyer, Associate Publisher. Subscription, 
daily and Sunday, $12.00. Sworn average cir- 
culation for six months ending Sept., 1920, 
daily, 63,024* net paid; Sunday, 88,990* net 
paid. Daily, 14 to 24 pages; Sunday, 32 to 
72 pages, 8 columns; length, 20 3/7 in.; width, 
2 14 in- Can use mats. 

Advertising rates, agate, daily, 15c, flat, a 
line; Sunday, 18«^. Position, 15 and 25% extra. 
Local notices, 35ji a count line. Classified, 
12 c a line. 

See advertisement on page 352. 



JEWISH LEDGER— Weekly (Fri). Y'iddi.?h. 
(English Language). Established 1895. Jewish 
Ledger Pub. Co., publishers. Subscription, 

$2.50. Claimed average circulation for six 

months ending June, 1920, 7,170. 20 pages, 
4 columns; length, 11 ip.; width, 2}4 in- Cannot 
use matrices. Forms close Wednesday. Office, 
938 Lafayette St. 

Advertising rates, agate, 12 (i a line; 250 lines 
on contract, lOi; 500 lines, 8c; 1,000 lines, 6e; 
2,000 lines, 5^i; 3,000 lines, 5c; 4,000 lines, 
iyii-. 5,000 lines, 4Mc; 6,000 lines, 4p; 7, .500 
lines, 3 '/of; 10,000 lines, 3 c. Readers, add 7 c 
a line to above rates. 



LA VOCE COLONIALE — Weekly (Sat.). 
Italian-Independent. Established 1915. Co- 
lonial Voice Pub. Co., publishers. Subscrip- 
tion, $2.00. Sworn detailed average circulation 
for six months ending March 1920, 15,821* net. 8 
pages, 7 columns; length, 21^^ in.; width, 23-^ in. 
Can use matrices. Office, 239 Decatur St. 

Advertising rates, agate, 10 cts. a line; sub- 
sequent consecutive insertions, 8 cts.; 2,500 
lines, on yearly contract, 6c; 10,000 lines, 
oi. Classified, 7i a line. Readers, 15 cts. 



LUMBER TRADE JOURNAL— Semi-monthly 
(IstandlSth). Lumber-Trade. Established 1882. 
W. C. Wright, publisher. Subscription, $2. .50. 
Detailed average circulation for year 1919-20, 
5,966*. 84 to 100 pages, 2 and 3 columns; 
length, III2 in.; width, 4 5/12 apd 2 11/12 in. Can 
use matrices. Forms close 10 days in advance. 
Office, 606 Commercial Place. 

Advertising rates, $3.50 an inch; full page, 
$50; 1-^, $30; M. $20; 3i $12.50. 3, 6 or 12 
month contract or special position rates upon 
application. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



75 



LOUISIANA 



MERCURIO— Monthly (15th). Spanish- 

titerary. Established 1910. Mercuric Pub. 
Co., publishers. Subscription, $2.00. Sworn 
average circulation for year 1919, 15,650 net. 50 
to 60 .pages, 2 columns; length, 9^ in.; width, 
Z14 in. Cannot use matrices. Forms close 
5th. Office, Pescud Bldg. 

Advertising rates, full page, $150; on four 
months' contract, $110; twelve months, $100; 
}i, $80, $66 or $60; M. $45, $38 or 35; Vs, $25, 
$22 or $20. 

MODERN FARMING — Semi-monthly 
(10th and 25th). Agricultural. Established 
1870. The Modern Farming Pub. Co., (Inc.), 
publishers. Subscription, 50 (i. Sworn average 
circulation for first six months 1920, 52,663* 
net paid. 20 to 32 pages, 4 columns; length, 
13', 2 in.; width, 2^/8 in- Forms close 1st and 
15th. 

Advertising rates, 45jf a line, flat. Classified, 
6e per word. 

NEW ORLEANS CHRISTIAN ADVOCATE 

— Every Thursday. Methodist. Established 
in 1850. Chas. O. Chalmers, manager. Sub- 
scription, $2.00. Sworn detailed average cir- 
culation for 3 months ending May, 1920, 10,300*. 
16 pages, 4 columns; length, 12}^ in.; width, 
2}4 in. Cannot use mats. 

Advertising rate, $1.45 an inch. 

SOUTHWESTERN CHRISTIAN ADVO- 
CATE — Weekly (Thurs.). Methodist Episco- 
pal. Established 1866. Methodist Book Con- 
cern, publishers. Subscription, $1.25. Claimed 
average circulation for year ending June, 1920, 
15,500. 16 pages, 4 columns; length, 13 5^ in.; 
width, 2^ in. ,. .„ . 

Advertising rates, agate, 5 cts. a line. Posi- 
tion, 20% extra. Readers, 10 cts. a line. 

STATES — Every evening except Sunday; 
SUNDAY morning. Democratic. Established 
1879. Daily States Pub. Co. (Ltd.), publishers. 
Subscription, $12. Sworn detailed average 

circulation for six months ending March, 1920, 
daily, 41,581 net paid; Sunday, 38,032 net paid. 
Daily, 14 to 28 pages; Sunday, 42 to 60 pages, 
8 columns; length, 21 in.; width, 2J-^ ii;i. Can 
use mats. 

Advertising rates, agate, daily or Sunday, 
V2f a line; 1,000 lines, within one year, lie; 
2,000 lines, lOf. Position, 25% extra. Classi- 
fied, 2c per word. Readers, 35$; a line. 

TIMES-PICAYUNE — Every morning in- 
cluding SUNDAY. Ind. -Democratic. Estab- 
lished 1837. Times-Picayune Pub. Co., pro- 
prietors. Subscription, $12. Sworn detailed 



LOUISIANA 



average circulation for six months ending March, 
1920, daily, 75,245 net paid; Sunday, 91,524 
net paid. Daily, 16 to 24 pages; Sunday, 60 
to 70 pages, 8 columns; length, 21 in.; width, 
2J.2 in- Can use mats. 

Advertising rates, agate, daily, 15fS a Une; 
Sunday, 18fi; next to reading, IS or 21^!; full 
position, 20 or 25f. Automobile and Accessories, 
daily, 12fi a line; Sunday, 15f. Readers, daily 
or Sunday, nonpareil, 50 fi a line. Classified, 
daily or Sunday, lofi a line. 

See advertisement on page 322. 

SHREVEPORT— Population, 43,874. On Red 
River and is served by eleven railroads. In 
the center of vast natural gas and oil fields, 
ha^'ing an extensive export trade in cotton. 
Cattle also shipped extensively. Has machine 
shops, lumber and cotton seed oil mills, win- 
dow glass, bottle, electric fixtures and car- 
bonator factories, and extensive iron works. 
172 manufacturing enterprises in all, em- 
ploying over 10,000 men with an annual pay- 
roll of $11,000,000. Annual income from the 
various industries, $125,000,000. 



JOURNAL — Every evening except Sunday. 
Democratic. Established 1895. The Journal 
Publishing Company, publishers. Subscrip- 

tion, $5. Sworn detailed average circulation for 
six months ending March, 1920, 11,880* net 
paid. 12 to 16 pages, 7 columns; length, 20 
in.; width, 2 J^ in. Can use mats;. 

Advertising rates, 56(5 an inch, flat. Posi- 
tion, 10 to 25% extra. Readers, 15 j! a line. 
Classified, If per word. 



NEWS — Evening except Sunday; SUNDAY 
morning. Democratic. Established 1916. 

News Pub. Co., publishers. .Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 7,316 net paid. 8 to 16 pages, 
7 columns; length, 21?,^ in.; width, 2J^ in. 
Can use matrices. 

Advertising rates, 35p an inch. Readers, 
lOfi a line. Classified, If! per word. 

TIMES— Every morning including SUNDAY. 
Democratic. Established 1872. The Times 
Pub. Co., publishers. Subscription, $7.50. 

Sworn average circulation for six months ending 
March, 1920, daily, 17,413 net paid; Sunday, 
25,253 net paid. Daily, 8 to 24 pages; Sunday, 
32 to 48 pages; 8 columns, length, 21 in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, daily, 8f!; Sunday, 
lOp a line; 1,000 lines within one year, 7^ or 
gp; 2,000 lines, 6p or Sfi. Position, 25% extra. 
Readers, 22fi a line. Classified, IHfi per word. 



5 TOPPING ADVERTISING when oversold is like firing the 
cook when dinner is ready. 




76 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MAINE 



AUGUSTA — Population, 14,114. On Kennebec 
River and is served by the Maine Central R. 
R. Has excellent water power, large cotton 
and lumber mills and shoe factories. Asylum 
for the Insane and Statehouse, also County 
Buildings located here. 

AMERICAN WOMAN — Monthly (1st). 
Literary. Established 1891. The Viokery 
& Hill Pub. Co., publishers. Subscription, 
50 cts. Guaranteed average circulation for 
year 1920-21, 500,000. 32 pages, 4 columns; 
length, 121-8 in.; width, 21-^. Forms close 5th. 

Advertising rates, agate, $2.50 a line; full 
page, $1,500; J 2 or M pro rata. 2nd and 3rd 
covers (two colors), $1,600; fourth cover (two 
colors), $1,700; each additional color, $100 
extra. Readers, $3 a line. 



COMFORT— Monthly (1st). Literary. Es- 
tablished 1S88. W. H. Gannett, incorporated, 
publisher. Subscription, 50 cts. Sworn de- 
tailed average circulation for first six months 
ending June, 1920, 1,102,590* net paid. 24 to 
48 pages, 4 columns; length, 15 M in.; width, 
2 ^ in. Forms close 10th. 

Advertising rates, agate, $5 a line; full page, 
$3,392; J^, $1,802; U, $954. Position, next to 
reading, 10% on top of column, 25% extra; 
page 3, $3,519.20; 3rd cover, .$3,434.40; back 
cover, $3,519.20. Readers, $7 a line. Classified, 
(11}^ ems wide), $3.75 a count line. 

See advertisement on page 319. 



GOOD STORIES— HEARTH AND HOME 
—See Vickery & Hill List. Also, 
See advertisement facing third or inside back 
cover. 



KENNEBEC JOURN.\L— Every morning ex- 
cept Sunday. Republican. Established 1825. 
Kennebec Journal Co., publishers. Subscrip- 
tion, $7. Sworn average circulation for six 
months prior to April, 1920, 10,134 net paid. 
8 to 16 pages, 8 columns; length, 21 in.; width, 
2 1/12 in. Can use mats. 

Advertising rates, agate, 4p a line, flat; next 
to reading, 4I/2P; full position, 5fi. Readers, 
25 f! a line. Classified, 2i per word. 



MAINE FARMER— Weekly (Thurs.). Ag- 
ricultural. Established 1832. Maine Farmer 
Co., publishers. Subscription, $1. Claimed 
average circulation for year 1919, 8,000 net paid. 
8 pages, 7 columns; length 2OJ2 in-: width, 23^. 

Advertising rates, agate, 5j2ji, flat, a line. 
Readers, 50fi an inch. Classified, ll^i per word. 



VICKERY & HILL LIST— Consisting of 
two publications: HEARTH AND HOME and 
GOOD STORIES Monthly (1st). Literary. 
The Vickery & Hill Pub. Co., publishers. Sub- 



scription, 2oe. 



Detailed combined average 



circulation for year 1920-21, 1,023,612*. 32 
pages, 4 columns; length, 13^2 in.; width, 2 '4 
in. Forms close 10th. 

Advertising rates for the combination on two 
papers, $5 a line; lOSx, 20% or 30% discount, 
}4, ]'i or 1 page. Readers, $6.50 a line. 

See advertisement on page facing third or in- 
side back cover. 



BANGOR— Population, 27,000. On Penob- 

scot River, being a deep water port, and is 
also served by Bangor & Aroostook and 
Main Central Railway systems. Whole- 
sale center, all lines of jobbing trade for 
Aroostook, Piscataquis, Washington and Han- 
cock counties. Unlimited and cheap elec- 
tric power. Headquarters of lumbering and 
pulp and paper interests of the Penobscot 
waters. Other industries of importance are 
lumber and house finish, stoves, machinery, 
trunks and bags, spring beds, mattresses, 
artificial stone, moccasins, pulp, paper, cigars, 
dairy products, sails and awning, etc. 



COMMERCIAL— Every evening except Sun- 
day, and COMMERCIAL FARMER AND 
VILLAGER. Thursday. Daily. Indepen- 
dent. Weekly, Family and Agricultural. Es- 
tablished 1838. J. P. Bass Pub. Co., publishers. 
Subscription, daily, $6; weekly, $1. Sworn aver- 
age circulation for six months prior to April, 
1920, daily, 14,356 net paid; weekly, 16,000. 
Daily, 12 to 20 pages; weekly, 16 pages; either 
edition, 8 columns; length, \]4, in.; width, 2% 
in. Can use matrices. 

Advertising rates, agate, daily, oYii a line; 
1,000 lines, or 6 times, on yearly contract, 
bi; 1,500 lines, or 26 times, 4f2f; 3,000 lines, 
or 52 times, Alii; 5,000 lines, 4«i; 7,000 lines, 
.She; 10,000 lines, 3}.-2?i- Position, M or }-2«i a 
line extra. Readers, 15^ a line; pure readers. 
25e; telegraphic, 35fi. Classified, Ic per word. 
Weekly, 9ji a line, 3 times or 1,400 lines, SC; 
2,800 lines, 7 i; 4,200 lines, Qi. Readers, 25c 
a line; pure readers, 50 fi. Classified, 2fi per 
word. 



NEWS — Every morning except Sunday. Re- 
publican. EstabUshed 1889-1833. Bangor Pub. 
Co., publishers. Subscription, daily, $6; semi- 
weekly, $1. Sworn average circulation for six 
months prior to April, 1920, 17,696 net 
paid. 10 to 24 pages, 7 columns; length, 21 Ji 
in.; width, 2J-5 in. Can use matrices. 

Advertising rates, 84(5 an inch; 100 in., 
within one year, 56C- Position, 12 J2 and 25% 
extra. Readers, brevier, 20^ a line; pure read- 
ers, 25f!; telegraphic, 35?!. 



CALAIS — Population, 1916 estimate, 7,000. Head 
of navigation, St. Croix River; steamer con- 
nections with Eastern Steamship Corporation. 
Eastern terminus Maine Central Railroad. 
Industries include lumber — long and short, 
also box shooks; shoe factories, foundry; 
machine shops; granite mills; veneer mill. 
Three Banks — National and Trust Co.; and 
Savings Bank. 



ADVERTISER— Weekly (Wed.). Republi- 
can. Established 1836. Advertiser Publish- 
ing Co., publishers. Subscription, $1. Claimed 
average circulation for year 1919, 5,650 net. 
8 to 16 pages, 6 columns; length of columns, 
20 in.; width, 2li in. 

Advertising rates, 50 cts. an inch. 



LEWISTON— Population, 31,000. (Auburn, 

a twin city, 19,000. Total, 50,000.) On 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



77 



MAINE 



Androscoggin River and is served by two 
railroads. Have one of the largest water 
power developments in New England and is 
in the center of 200 miles of suburban and 
interurban trolley lines. Manufactures cotton 
and woolen goods, boots, shoes, boxes, bobbins, 
iron beds, shovel handles, overalls and shirts. 
Seat of Bates College. 



JOURNAL — Every evening except Sunday. 
In i. -Republican. Established 1847. Lewis- 
ton Journal Co., publishers. Subscription, 
daily, $5; Saturday, $1. Sworn detailed aver- 
age circulation for six months ending March, 
1920; daily, 12,.567* net paid; Saturday. 14,423 
net paid. Daily, 12 to 20 pages; Saturday, 
36 to 40 pages, either edition, 8 columns; length, 
21J^ in.; width, 2 1/12 in. Can use matrices. 

Advertising rates, agate, any day but Satur- 
day, 4 (f a line, flat; Saturday, 4 12?^. Magazine 
.Section (in Saturday issue), 84fi, flat, an inch. 
Position, 1.5 "7 or 2b% extra; first page, 100%. 
Readers, SOfi a line; Saturday, 35jf. Classified, 
2ff per word. 



SUN — Every morning except Sunday. In- 
dependent. Established 1893. Lewiston Daily 
Sun (Inc.), publishers. Subscription, .§7. Sworn 
average circulation for six months prior to April, 
1920, 9,213 net paid. 8 to 14 pages, 8 columns; 
length, 21 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, bf. a line; 12 times 
or 1,500 lines, on yearly contract, ■i}''it'< 26 
times or 3,000 lines, 4Mf!; 52 times or 5,000 
lines, ii; 104 times or 7,000 lines, S^^i; 1.56 
times or 10,000 lines, Slii- Position, 25 and 
50% extra. Readers, 15 1 a line; pure reader 
or telegraphic matter, 30f. Clas.sified, 18 

words or less, 25?. 



PORTLAND— Population, 69,195. On Casco 
Bay with regular steamers to New York and 
Boston; having a fine harbor with a number 
of lines of coastwise and Trans-Atlantic 
steamers extensively engaged in foreign and 
coast trade. Also served by Gr. Trunk, 
Boston & Maine and Maine Cent., Rail- 
way Systems. Industries number 325 and 
include ship building, engine, locomotive and 
railroad car-works; heavy iron forging, sewer 
pipe, electric elevator and motor plants; win- 
dow screen, billiard table, billiard and pool 
ball, marine hardware, solder, wood and paper 
box and shoe factories; canneries and impor- 
tant fisheries. Annual value of manufac- 
tured products,' exceeding $12,000,000. 



EASTERN ARGUS— Every morning, except 
Sunday. Democratic. Established 1803. 

Eastern Argus Pub. Co., publishers. Subscrip- 
tion, $6. Sworn average circulation for six 
months prior to April, 1920, 5,068 net paid. 
12 to 16 pages, 7 columns; length, 20 in.; width, 
2^ in. Can use matrices. 

Advertising rates, agate, 4{; a line; two or 
three times, 36; 4 or more times, 2}^^^. Posi- 
tion, 25% extra. Readers, 10? a line. 



EXPRESS — Every evening except Sunday 
and SUNDAY TELEGRAM (which see). Re- 
pubUcan. Established 1882. Evening Express 
Pub. Co., publisher.?. Subscription, $5; Sun- 
day, $1.50. Sworn detailed average circulation 



MAINE 



for six months ending March, 1920, daily, 23,715* 
net paid; Sunday, 22,952* net paid. 18 to 32 
pages, 7 columns; length, 20 in.; width, 2}4 
in. Can use matrices. 

Advertising rates, agate, 12 ji a line; 3 times 
or 1,000 lines within one year, lip; 1,500 
lines, lOf; 3,000 lines, 90; 5,000 lines, 8^; 
10,000 lines, 7e. Position, 2<i or 3ff a line 
extra. Readers (each line of heading counts 
double), 30ff a line; 500 lines, 25f; 1,000 lines, 
20 ff; body type, telegraphic or local, 3op; first 
page, 65 ff, Classified, 11 ^ a line. 



PRESS— Every morning including SUNDAY. 
Republican. Established 1862. Portland 

News Pub. Co., publishers. Subscription, daily, 
$3; Sunday, $1.50. Sworn detailed average 
circulation for six months ending March, 1920, 
daily, 12,455 net paid; .Sunday, not given. 
Daily, 8 to 16 pages; Sunday, 20 pages; 7 columns; 
length, 20 in. ; width, 2 J-^ in. Can use mats. 

Advertising rates, 4p, a line, flat. Posi- 
tion, 10 or 25% extra. Readers, 10c a count 
line; telegraphic, 25i. Classified, 2f word. 



SUNDAY TELEGRAM— Sunday Edition of 
Express, which see. 

ROCKLAND— Population, 8,174. On Penob- 
scot Bay, with steamer service to Boston, 
Bangor, Bar Harbor, North Haven, Isle au 
Haut, Stonington, Vinal Haven, Sargent- 
ville, Sedgwick, Brooklin and Deer Isle; also 
on, and is a terminal point of the Maine Central 
Railroad. Leading industries are extensive 
fish packing, employing 25 steam trawlers 
and 1,000 workers; a large number of lime 
kilns, employing more than 1,000 men; granite 
quarries; iron and brass works, tool factory; 
extensive fish packing; sardine canneries and 
the largest lobster and scallop shippers in 
the United States. 



COURIER-GAZETTE — Tri-weekly, (Tues. 
Thurs. and Sat.). Republican. Established 
1846. Rockland Publishing Co., publishers. 

Subscription, $3. Sworn average circulation for 
year 1919, 5,920 net paid. 8 pages, 7 columns; 
length, 21 ] 2 in. ; width, 2 }4 in. Cannot use mats. 

Advertising rates, 40c an inch; siding on read- 
ing, 35p; full position, 50p. Classified, three 
lines or less, 25c. 



WATERVILLE — Population, 13,351. Located 
in center of State on Kennebec River and Maine 
Central Railroad. Has fine water power. 
Leading industries are pulp, paper, woolen, 
cotton and sawmills; furniture works; shoe 
canoe, and boat factories; machinery and 
railroad repair shops. Seat of Colby College. 

SENTINEL — Every morning except Sunday. 
Independent. Established 1904. Watervil'le 
Sentinel Pub. Co., publishers. Subscription, $5. 
.Sworn average circulation for six months prior 
to April, 1920, 5,386* net paid. S to 16 pages, 
7 columns; length, 20 in.; width, 2J8 in. Can 
use mats. 

Advertising rates, 5(f a line; 700 lines on 
yearly contract, iHi; 1,000 lines, 4p; 1,500 
lines, .035; 3,000 lines, .0325; 5,000 lines, .0275; 
10,000 lines, .02; 14,000 lines, .02. Position, 
'2 0% extra. Readers, 5? per word. Classified, 
25 words or less, 1 time, 25p. 



78 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MARYLAND 



BALTIMORE — Population, 733,826, covering 
an area of only 31% square miles, on Pa- 
tapsco River, 14 miles from Chesapeake Bay, 
having a capacious harbor and a very large 
export trade in grain. Twenty foreign steam- 
ship lines with regular sailings. Six railroads. 
Three trunk lines with elevator, commodious 
terminals and facilities for import and export 
trade. Principal items of manufacture; cop- 
per products, cotton goods, brick, fertilizer, 
flour, boots, shoes, straw hats, clothing, canned 
goods, machinery and steel ' rails. Seat of 
University of Maryland, Johns Hopkins Uni- 
versity, Peabody Institute, Goucber College 
for women. Medical and Dental Institutes 
and Pratt Free Library. Asylums for deaf, 
dumb, insane and blind also located here. 
Annual value of manu-factured products, $400,- 
000,000.00. 



AFRO-AMERICAN — Weekly (two editions— 
Tues. and Fri.). Negro-Independent. Estab- 
lished 1892. Afro-American Co., publishers. 
.Subscription, $1. Sworn average circulation 
for year ending June, 1920, 20,000. 8 pages, 
8 columns; length, 20^2 iQ-; width, 2 in. Cannot 
use matrices. Office, 628 N. Eutaw St. 

Advertising rates, 75 p an inch. Discounts, 
5% or 10% on 13 or 26 times. Position, 10% 
extra. 



AMERICAN — Every morning including 
SUNDAY. Independent. Established 1773. 
Frank A. Munsey Co. Subscription, daily, 
$6.00; Sunday, $4.00. Sworn detailed average 
circulation for twelve months ending June, 1920, 
daily, 59,375* net paid; Sunday, 88,708* net 
paid. Daily, 14 to 18 pages, Sunday, 68 pages; 
8 columns; length, 21 in.; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, agate, daily or Sunday, 
25 p a line, flat. Position, next reading, add 2fi 
a line; following next reading, add 2p a line; follow- 
ing next reading, 5 cts. ; top of columns and next 
reading, 10 cts. Financial. .30p. PHOTOGRA- 
VURE Section (Sunday edition — 7 cols., 21/6 x 
20 in.; forms close 3 weeks in advance), 35 
cts. a line. Classified, wants; 20 cts.; business 
chances, 25 cts.; Resorts, Schools and Colleges, 
Railroads and Steamships, (display), 15c a line; 
personals, 50e. Readers, SI a line; local or 
outside pages, $3. 



BALTIMORE AND OHIO MAGAZINE — 
Monthly (1st). R. R. Employes and Officials. 
Established 1912. Baltimore & Ohio R. R. 
Co., publishers. Subscription, $2; for free 

distribution to employes. Sworn average cir- 
culation for six months ending June, 1920, 
38,000*. 72 pages, 3 columns; length, 10 in.; 
width, 2 }4 in. Cannot use mats. Forms close 
10th. 

Advertising rates, agate, $5.60 an inch; full 
page, $120; H. $67.50; 1 column, $46.75. 



FARMERS' AND PLANTERS' GUIDE— 
Monthly (1st). Agricultural. Established 

1864. Geo. O. Cover, publisher. Subscrip- 
tion, 25 cts. Circulation — not given by pub- 
lisher. 16 pages, 4 columns; length, 12 in.; 
width, 2}4 in. Forms close 25th. 



Advertising rates, agate, 8 cts. a line, flat. 
Readers, 15 cts. Classified, 1 ct. per word. 

MANUFACTURERS' RECORD — Weekly 
(Thurs.). Industrial. E.stablished 1882. Manu- 
facturers Record Pub. Co., publishers. Sub- 
scription, $6.50. Claimed average circulation 
for six months ending June, 1920, 9,887 net paid. 
86 pages, 2 columns; length, 10 in.; width, 3% 
in. Cannot use matrices. Forms close 8 to 
15 days preceding. 

Advertising rates upon application. 



MARYLAND FAR!MER— Weekly (Fri.). Ag- 
ricultural. Established 1918. Maryland Far- 
mer Pub. Co., publishers. Subscription, $1. 
Claimed average circulation for six months end- 
ing June, 1920, 17,290. 40 pages, 3 colurnns; 
length, 10 in.; width, 2J/3 in. Can use matrices. 
Forms close JNIonday. Office, 413 East Balti- 
more St. 

Advertising rates, agate, 20 cts. a line; full 
page, $75. Back cover, $125 ; inside front or back 
cover, $100. Classified, 5 cts. per word. 



METHODIST PROTESTANT — Weekly 

(Wed.). Relig.-Methodi.st. Established _ 1831. 
Alethodist Protestant Book Concern, publishers. 
Subscription, $2.00. Claimed average circula- 
tion for year ending March, 1920, 7,500. 24 
pages, 3 columns; length, 11 in.; width, 2}^ 
in. (iannot use matrices. 

Advertising rates, lOp a line with discounts 
of 10, 20, 30, 40 or 50% on 100, 200, 300, 500 
or 1000 line contracts. 



NEWS — Every evening including SUNDAY. 
Independent. Established 1872. The News 
Pub. Co., publishers. Subscription, $3.50. 

Sworn detailed average circulation for twelve 
months ending June, 1920, daily, 98,019* net 
paid; Sunday, 85,108* net paid. 12 to 36 pages, 8 
columns; length, 21 1/14 in.; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, 28ff a line; 1,000 lines, on 
yearly contract, 2Si. Automobile or Books, 
23p. Position, op and 10c a line extra. Read- 
ers, $1.50, a line; first page, $3. Classified, 18p 
a line. 

Trade Investigations. Market Analysis 
and Merchandising Assistance are features 
of The Baltimore NEWS Service. Only 

Baltimore evening paper not published in 
connection with a Baltimore morning news- 
paper. 



SOUTHERN METHODIST— Weekly (Thurs- 
day). Religious. Established 1904. .Southern 
Methodist Publishing Co., publishers. Subscrip- 
tion, $1. Sworn average circulation for year 
1919, 10,823. 16 pages, 3 columns; length, 
11 in.; width, 2 in. 

Advertising rates, 10<* a line; 1,000 lines, on 
contract, 8c. 



SUN — Every morning including SUNDAY, 
and everv evening except Sunday. Independent. 
Established 1837. The A. S. Abell Co., publish- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



79 



MARYLAND 



ers. Subscription, morning, $6; evening, $6; 
Sunday, $2.50. Sworn detailed average cir- 
culation for twelve months ending June, 1920, 
morning, 98,604* net paid; evening, 75,402* 
net paid; Sunday, 131,191* net paid. Daily, 
16 to 36 pages; Sunday, 72 to 108 pages; daily 
or Sunday, 8 columns; length, 21 J^ in.; width, 
2 1/12 in. 

Advertising rates, agate, morning and evening 
combined or Sunday, 35(i a line; 1,000 lines, 
30fi; Medical, 5ff a line extra. Position, 
10c a line extra. Sunday Automobile Sec- 
tion, 28 f!; 1,000 lines, 23 p; Photogravure Sec- 
tion, (Sunday edition), 50f^ a line; 13 times, 
47J'2!i; 20 times, 45(;; 52 times, 40f. Classified, 
morning and evening of same day or Sunday; 
resorts, schools and steamships, 25ji; 13 times, 
18e; 26 times, 16p; all other classified, 25f!. 

See advertisement on page 409. 



CUMBERLAND— Population, 30,000. On Poto- 
mac River, western terminus of Chesapeake 
and Ohio Canal and is served by five rail- 
roads; also interurban line through town of 
mining region. Industries include iron and 
steel, the manufacture of glass, brick, auto- 
mobile tires, cement and leather; extensive 
trade in bituminous coal. 



MARYLAND 



NEWS — Every morning except Sunday. Re- 
publican. Established 1872. The Daily News 
Co., publishers. Subscription, $7.50. Sworn 
average circulation for six months prior to April, 
1920, 6,485* net paid. 10 to 16 pages, 7 col- 
umns; length, 21 in.; width, 2 3^^ in. Can use 
mats. 

Advertising rates, 7 hi, an inch; 100 in. on 
yearly contract, 42 p. Position, 15 or 25% extra. 
Classified, 2(; per word. 



TIMES — Every evening except Sunday- 
Democratic. Established 1870. Times and 
Alleganian (Inc.), publishers. Subscription, 

$7.50. Sworn average circulation for six months 
prior to April, 1920, 10,989 net paid. 10 to 32 
pages, 7 columns; length, 2\% in.; width, 2% 
in. Can use matrices. 



Advertising rates, agate, 4j!, flat, a line. 
Positions, 25% extra. Readers, 10^ a line. 
Classified, 2i per word. 



HAGERSTOWN^Population, 1918 estimate, 
26,400. On Baltimore & Ohio; Cumber- 
land Valley; Norfolk & Western; West Mary- 
land Railway Systems. An active trade cen- 
ter, the leading industries being engineering 
and munition plants; spoke and cement 
works; furniture, automobile and textile fac- 
tories; railroad, machine and car shops. 



HERALD-MAIL — Every morning and eve- 
ning except Sunday. Democratic. Established 
1873-18^0. Herald Pub. Co., publishers. Sub- 
scription, $6. Sworn average circulation for 
six months prior to April, 1920, morning, 5,000 
net paid; evening, 6,500 net paid. 8 to 16 pages, 
7 columns; length of columns, 20 ?4 in.; width, 
2],f, in. Can use matrices. 

Advertising rates, 4ff, flat, a line. Position, 
15% and 25% extra. Readers, 15f a line. Clas- 
sified, 2p per word. 



TOWSON— Population, 3,000. Seat of Balti- 
more County. On Maryland & Pa. Railroad. 
Dairying and truck growing throughout sur- 
rounding territory. Munition plants and other 
manufacturing enterprises. State Normal 

school located here. 



JEFFERSONIAN — Weekly (Saturday). 
Democratic. Established 1911. Baltimore 
County Jeffersonian Pub. Co. (Inc.), publishers. 
Subscription, $1.50. Claimed average circula- 
tion for year 1919, 7,500. 8 pages, 7 columns; 
length, 19 % in. ; width, 2J^ in. Can use matrices. 

Advertising rates, 50 cts. an inch. 



NEW ERA— Weekly (Saturday). Inde- 

pendent. Established 1913. Raine Print- 
ing & Pub. Co. (Inc.), publishers. Subscrip- 
tion, $1.50. Claimed average circulation for 
year 1918, 5,250. 8 pages, 7 columns; length, 
213^ in.; width, 2% in. Can use matrices. 

Advertising rates, 60? an inch. Classified, 
50 per word. 



MASSACHUSETTS 



ATHOL — Population, 9,752. On 2 railroads. 
Industries include the manufacture of pa- 
per and wood boxes, pocket books, sash, 
doors, and blinds, silk thread, toys, combs, 
furniture, woolen cloths and boots and shoes; 
fine tools and twist drills; also machine shops. 



HEALTHY HOME— Monthly (1st). Do- 
mestic. Hygiene. Established 1890. W. H. 
Brock & Co., publishers. Subscription, 50 cts. 
Claimed average circulation for year 1919, 17,326. 
8 to 12 pages, 6 columns; length, 17 in.; width, 
2J/g in. Forms close first of preceding months. 

Advertising rates, agate, 25 f a line. Dis- 
counts, 5 or 10%, 6 or 12 months. Additional 
discount for over two in. Readers, double 
display. 



ATTLEBORO — Population, 19,731. Served by 
N. Y., X. H. & H. Railroad. Extensive manu- 
facture of jewelry, silverware, machine parts, 
buttons and cotton goods. The city and 
five nearby towns have an annual output of 
$39,222,241.00 and pay $9,115,858.00 wages. 
Attleboro alone has an annual output of $12,- 
101,883.00 and pays $4,913,954.00 wages. 
Bank clearings during 1919, $22,901,783.47. 



SUN — Every evening except Sunday. In- 
dependent-Republican. Established 1889. The 
Sun Pub. Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 5,009*. 14 to 30 pages, 
7 columns; length, 20 in.; width, 2 36 iu- Can 
use matrices. 



80 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MASSACHUSETTS 



Advertising rates, 3J^fi a line; 700 lines on 
contract, 3?; 1,400 lines, 2}/ii; 3,500 lines, 2Hf, 
5,000 lines, 2c; 7,000 lines, lHi\ 10,000 lines, 
1J2P- Readers, 15p a line. Classified, lOp a 



MASSACHUSETTS 



line. 



BEVERLY — Population, 22,959. On an inlet 
of the Atlantic and is also served by Boston 
& Main Railroads. A summer resort. Exten- 
sive fishing interests. Other industries of im- 
portance are shoe and shoe machinery fac- 
tories. New England Institute for the Deaf 
and Dumb located here. 



TIMES — Every evening except Sunday. Re- 
publican. Established 1893. The Times Pub. 
Ass'n, publishers. Subscription, $3. Sworn av- 
erage circulation for six months previous to 
April, 1920, 4,865* net paid. 8 to 11 pages, 7 
columns; length, 20^2 in-; width, 2 36 in- Cannot 
use mats. 

Advertising rates, 50$! an inch; 100 in., 28f!. 
Position, 25^^ extra; first page, $1.25 an inch; 
last page, 50i. Readers, lOp a line; in city 
locals, 25p. Classified, 25?S for 24 words. 

BOSTON — Population, 747,923. On Massa- 
chusetts Bay with regular steamer lines to 
all important domestic and foreign ports, and 
served by three railroad systems. The center 
of the largest shoe and textile manufacturing 
community in the world. The commercial 
metropolis of New England and America's 
great wool and fresh fish markets; also has 
a large commerce in grain, cotton, iron and steel 
products, sugar, flour, hides and leather, 
meats. jNIanufactures include boots and shoes, 
musical instruments, machinery, clothing, 
ironware, books, brass goods, tools, food pro- 
ducts, furniture, printing, confectionery, rub- 
ber goods and many others. Center of interest 
for many buildings dating from the Revolu- 
tionary War, including Faneuil Hall (the Cradle 
of Liberty), the Old State House, the Old 
North Church and the Old South Church, 
The Boston Public Library, second only in I 
America to the Congressional Library, con- 
tains 1,173,695 volumes. The seat of Har- | 
vard University, Tufts College, Boston Un- 
iversity, N. E. Conservatory of Music, Mass- I 
achusetts Institute of Technology, Radcliffe 
College and Simmons College. In point of 1 
population, the port of Boston is the seventh ] 
largest seaport in the world. Fifty-four 

steamship lines, through which a trade of | 
$633,919,030 was conducted in the year end- 
ing April, 1919. Bank Clearings during 1919, 
$17,902,682,762. 



$4. Classified, daily, 10(i a line; Sunday, 30^ 
and Sop. 



AMERICAN — Every evening except Sunday. 
Ind. -Democratic. Established 1904. W. R. Hearst, 
proprietor. Sworn detailed average circulation 
for six months ending March, 1920, 291,461 
net paid. 12 to 24 pages, 8 columns; length, 
20 in.; width, 2 J/g in. Can use matrices. 

Advertising rates, agate, 50 cts. a line; next 
reading, 60 cts.; full position, 70 cts.; page 
2 or 3, doc; other specified pages (excepting 
front, editorial and comic), 60p. Classified, 
35fi a line. Readers, $1.50 a line; first page, $3. 

See advertisement — Colored Insert — between 
pages 362 and 363. 

AMERICAN COOKERY— Monthly (1st ex- 
cept July and Sept.). Culinary Art. Estab- 
lished 1896. Boston Cooking School Magazine 
Co., publishers. Subscription, $1.50. Claimed 
average circulation for year 1919, 35,000 net. 
80 to 96 pages, 2 columns; length, 8 in.; width, 
2% in. Forms close 10th. 

Advertising rates, agate, 40 cts. a line; full 
page, $75; 34 and 34. pro rata. Discount of 
10%, 15% or 20% on 3, 6 or 10 times. 



AMERICAN PHOTOGRAPHY — Monthly 
(1st). Photographic. Established 1889. Amer- 
ican Photographic Pub. Co., publishers. Sub- 
scription, $2.50. Circulation — not given by 
publisher. 96 pages, 2 columns; length, 8 in.; 
width, 2 2/3 in. Cannot use matrices. Forms 
close 5th. Office, 428 Newbury St. 

Advertising rates, full page, $100; J^, $50; 
H. S25; 14, $15; ^, $10, with discounts of 5, 
10 or 20% on 3, 6 or 12 insertions. 



AMERICAN WOOL AND COTTON RE- 
PORTER— Weekly (Thurs.). Textile. Frank 
P. Bennett & Co. (Inc.), publishers. Subscrip- 
tion, $3. Claimed average circulation for year 
1919, 6,300 net. 40 to 240 pages, 3 columns; 
length, 10 in.; width, 2 3^ in. Can use mats. 

Advertising rates, $3.50 an inch. 



ATLANTIC MONTHLY— Monthly (28th o^ 
month preceding). Literary. Established 1858- 
The Atlantic Monthly Co., publishers. Sub- 
scription, $5.00. Sworn detailed average cir- 
culation for first si.x months 1920, 107,775* 
net paid. 144 pages, 2 columns; length, 8 34 
in.; width, 2^8 in. Forms close 1st of month 
preceding. Office, 8 Arlington Street. 

Advertising rates, agate, $1.75 a line; full 
page, $350.00; 34 a^nd 34 page pro rata. Second 
and third covers $450.00; back cover, $800.00. 



ADVERTISER— Every morning, including 
SUNDAY. Independent. Established 1913. 
Northwestern Pub. Co., publishers. Subscrip- 
tion, daily, $6; Sunday, $4.20. Sworn detailed 
average circulation for six months ending March, 
1920, daily, not given; Sunday, 387,177* net 
paid. 10 pages, 8 columns; length, 21 2/7 in.; 
width, 2 1/12 in. Can use matrices. 

.advertising rates, agate, daily, 12 cts., flat, 
a line; Sunday, 55 cts. ; first page; daily, 25 cts.; 
Sunday, $2; specified pages (excepting first, 
editorial and comic), daily, 15 cts.; Sunday, 
70 cts. Position, next to reading, daily, 2 3^ 
cts. or Sunday, 10 cts. a line extra; next to 
and following reading, of or 15p. Readers, 
daily, 75c; Sunday, S2 a line; first page, $1 or 



AUTOMOBILIST— Monthly (1st). Motor- 
ing. Established 1917. The Automobile 
Legal Assn., publishers. Subscription, $1.00. 
Sworn detailed average circulation for year end- 
ing June, 1920, 32,675*. 48 pages, 2 columns; 
length, 10 in.; width, 3 32 in- Cannot use mat- 
rices. Last form closes 24th. Office, 6 Beacon St. 

Advertising rates, upon application. 



BANKER & TRADESMAN — Weekly (Sat.). 
Financial and Real Estate. Established 1872. 
The Review and Record Co., publishers. Sub- 
scription, $7.00. Guaranteed paid circulation 
for year 1920-21, 8,419. 64 pages, 3 columns; 
length, 1134 in-; width, 2}4 in. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



81 



MASSACHUSETTS 



Advertising rates, $3 an inch; 50 in., on vearlv 
contract, $2; 100 in., $1.60; full page, "$100"; 
M or 34 page pro rata. 



BOOT AND SHOE RECORDER — Weekly 
(Sat.). Trade. Established 1882. Boot and 
Shoe Recorder Pub. Co., publishers. Sub- 

scription, $5. Sworn average circulation for 
six months ending June 30, 1920, 11,176*. 90 
to 200 pages, 2 columns; length of columns, 
10 in.; width, S^g in. Office, 207 South St. 

Advertising rates, $5 an inch; on 2 column 
page, oO^f additional; full page, $150; J2, $90; 
K. $52; Vs, $31. 

CHRISTIAN ENDEAVOR WORLD— Week- 
ly (Thurs.). Interdenominational. Established 
1886. Golden Rule Co., publishers. Subscrip- 
tion, $2. Sworn average circulation for six 
months ending June, 1920, 67,582 net paid. 
20 pages, 4 columns; length, 13 J^ in.; width, 
2 14 in. Forms close 12 days in advance. 

Advertising rates, agate, 35 cts., flat, a line. 



CHRISTIAN SCIENCE MONITOR — Every 
morning except Sundav. Independent. Es- 

tablished 1908. The Christian Science Publish- 
ing Society, publishers. Subscription, $9. Sworn 
average circulation for six months ending March, 
30, 1920, 87,877 net paid. 16 to 20 pages, 7 
columns; length, 20 in.; width, 2J^ in. Can use 
mats. 

Advertising rates, agate; general display or 
general travel adv., 50«!, flat, a line; local dis- 
play, local travel or department display, 30?!. 
Classified, 20?! a line. 



CONGREGATIONALIST AND ADVANCE 
— Weekly (Thur.). Congregational. Estab- 
lished 1816. Congregational Pub. Society, 
publishers. Subscription, $3. Sworn average 
circulation for six months ending June, 1920, 
21,749 net. 32 pages, 3 columns; length, IOJ4 
in.; width, 2^2 in. 

Advertising rates, agate, 20 fi a line, flat. 
Classified, 4^ per word. 

EAST BOSTON FREE PRESS— Weekly 
(Saturday). Democratic. Established 1886. 
James E. Maguire, publisher. Subscription, 
$1. Claimed average circulation for year end- 
ing March, 1920, 13,851. 8 pages, 6 columns; 
length, 19J^ in. ; width, 2}4 in. Can use matrices. 

Advertising rates, agate, 12 14 cts. a line. 

GAZZETTA DEL MASSACHUSETTS— 
Every Friday. Italian-Ind. Established 1896. 
James V. Donnaruma, editor. Subscription, $2. 
Sworn average circulation for six months ending 
June, 1920, 14,250* net paid. 8 pages, 7 col- 
umns; length, 21^2 in.; width, 2^8 in. 

Advertising rates, agate, 7 cts. a line; 5,000 
lines within one year, 6 cts.; 10,000 lines, 5 cts.; 
15,000 lines, 4 cts. Readers, 15 cts. a line;, 
first page, 25 cts. 

GLOBE — Every morning, including SUN- 
DAY, and every evening except Sunday. In- 
dependent. Estabhshed 1872. The Globe 
Newspaper Co., publishers. Subscription, 

daily, $7.35; Sunday, $4.95. . Sworn average cir- 
culation for six months ending March, 1920, 
morning, 97,431*; evening, 189,455*; combined, 
286,886* net paid; Sunday, 347,149* net paid. 
Daily, 12 to 24 pages; Sunday, 60 to 90 pages, 
8 columns; length, 21 6/7 in.; width, 2 in. Can 
use mats. 



MASSACHUSETTS 



Advertising rates, daily, morning and even- 
ing, 45? a line; editorial page, 50c; first page, 
$1.50; automobile, new publications or railroads, 
45c ; remedies, medicines, etc., 50f. Readers 
(nonpareil), $1.50; first page, $3, aline. Sunday, 
run of paper, 55f; remedies, medicines, etc., 55^; 
main sections or first page of second section, 70fi; 
editorial page 70fi; first page, $2.00. Readers, 
(nonpareil) $2.50; first page, $4 a line. Classified, 
daily_ or Sunday (excepting a few special class- 
ifications), 35f a line; displayed, 45fi. 



G. LOGAN PAYNE CO. 

See advertisement on pages 312, 313, 314, 
315 and 316. 



GOOD HOUSES— Monthly (1st). House 

Building. Established 1920. The House Pub. 
Co., publishers. Subscription, $3. Guaranteed 
average circulation for year 1920-21, 10,000 net. 
32 pages, 2 columns; length, 10 in.; width, 
3 J-2 in. Cannot use mats. Forms close 15th. 
Office, 144 Congress St. 

Advertising rate, $100 a page, flat. 



HERALD — Every morning, including SLTN- 
DAY, and TRAVELER, every evening except 
Sunday. Independent. Established 1825. 

Boston Pub. Co., publishers. Subscription, 

Traveler or Herald, $6.60; Sunday, $4.20. Sworn 
detailed average circulation for six months ending 
March, 1920, morning, 110,187 net paid; evening, 
135,818 net paid; combined, 246,005 net paid; 
Sunday, 127,783 net paid. 12 to 20 pages, 
8 columns; length, 21 Jo in.; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, agate, morning and evening 
combined, run of paper, 40(! a line; first page, 
$1.50; editorial, 60f; second, third or last 
page, oOi; Sunday, 30p, 95}!, 60^ or 40(f. Posi- 
tion, 25 '^^ and 100% extra. Classified, daily or 
Sunday, autos and accessories, business notices, 
hotels, money to loan, resorts, storage, 20^ 
a line; agents, board and rooms, business 
chances, for sale or exchange, help wanted, 
household needs, houses to let, lost and found, 
machinery and tools, musical instruments, office 
supplies, photographic supplies, poultry, real 
estate, schools and colleges, stores and offices, 
travel and transportation, 15p a line; situa- 
tions wanted, 10 ff a line. Readers, first 
page, $2 per nonpareil line; inside pages, 
other than editorial, $1.50 a line. Rotogravure 
Section — Sunday Edition, 35 cts. a line; 6 con- 
secutive times, 34 cts.; 13 times, 32 cts.; 26 
times within one year, or full page, 30 cts.; 
back page, 5 cts. a line extra. 

See advertisement on page 371. 



HOUSE BEAUTIFUL — Monthly (1st). 
Architectural and Decorations. Established 

1896. Atlantic Monthly Co., publi-shers. Sub- 
scription, $4. Sworn detailed average circula- 
tion for first six months 1920, 45,560* net paid. 
80 to 112 pages, 3 columns; length, 11 in.; width, 
25^ in. Forms close 1st. 

Advertising rates, agate, $1, flat, a line. Covers: 
back, four colors, $900.00; second and third, 
three colors, $625.00; four colors, $700.00. 

See advertisement on page 407. 



JEWISH AMERICAN — Weekly (Fri.). 
Yiddish. Independent. Established 1908. 

Jewish Press Pub. Co., publishers. Subscription, 
$4. Claimed average circulation for year 1919, 



82 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MASSACHUSETTS 



MASSACHUSETTS 



48,245 net. 24 pages, 4 columns; length, 16 H 
in.; width, 2^8 in. Can use mats. 

Advertising rates, $1.40 an inch. 2,500 lines, 
or over on yearly contract, $1 an inch. 

KELEI VIS— Weekly (Thurs.). Lithunian- 
Ind. Established 1905. J. G. Geguzis & Co., 
publishers. Subscription, $1.75. Claimed av- 
erage circulation for year ending June, 1920, 
19,800. 8 pages, 7 columns; length, 20 in.; 
width, 2}4 in- Cannot use mats. 

Advertising rates, .SI an inch. 

KURYER CODZIENNY— Every evening 
except Sunday. Polish-Independent. Estab- 
lished 1915. Kuryer Bostonski Pub. Co., pub- 
lishers. Subscription, $4. Claimed average cir- 
culation for six months prior to April, 1920, 
26,385. 6 to 12 pages, 7 columns; length, 20)4 
in.; width, 2}i in. Can use matrices. OflBce, 
262 Washington St. 

Advertising rates, agate, 7p a line, flat. Clas- 
sified, 2ji per word. 

LIVING AGE— Weekly (Sat.). Literary. 

Established 1844. The Atlantic Monthly Co., 
publishers. Subscription, $6. Claimed aver- 
age circulation for year ending June, 1920, 
8,700. 40 pages, 2 columns; length, 8 in.; 
width, 2 % in. Cannot use matrices. Forms 
close Tuesday, 11 days in advance. Office, 
8 Arlington St. 

Advertising rates, agate, 25f! a line; full page, 
$50; J 2 or M page pro rata. Back cover, $100.00; 
second and third covers, $60.00. 

See advertisement on page 368. 



MATHEWS (JULIUS) LIST— Consisting of 
30 or more New England local dailies, covering 
the States of Maine, New Hampshire, Vermont, 
Massachusetts and Connecticut. Sworn average 
circulation for six months prior to April, 1920, 
394,085 net paid in the dailies. 95,880 net paid, 
Sundays. Total daily and Sunday, 489,965. 

Advertising rates, mail order copy (cover- 
ing entire list, only one copy necessary), $1.50 
a line. 



MEDICAL & SURGICAL JOURNAL 
— Weekly (Thurs.). Medical. Established 
1812. Boston Med. & Surg. Journal Society, 
(Inc.), publishers. Subscription, .$5. Guaran- 
teed average circulation for year 1920-21, 5,000. 
48 pages, 3 and 2 columns; length, 9 J^ in-; width, 
2% and 3J4 in- Cannot use matrices. Forms 
close Wed. week previous. Office, 126 Massa- 
chusetts Ave. 

Advertising rates, $3 an inch; full two inches, 
$6; page, $25; V3, $20; M. Slo; H< $12; J^, $10; 
H, $8; Vg, $7; one month (4 times), $2.50, $3.16, 
$18.75, $15, $11.25j» $8.75, $7.50, $5, $4.50; 
three months, (13 times), $1.54, $1.92, $13.46, 
$9.62, $7.69, $6.54, $5, $3.46, $3.08; six months, 
(26 times), $1.35, $1.73, $11.54, $8.65, $6.73, 
$4.80, $3.85, $2.88, $2.50; one year, (52 times), 
96 cts., $1.45, $1.92, $9.62, $7.70, $5.77, $3.85, 
$3.37, $2.40, $1.92. 

MODERN PRISCILLA — Monthly (10th 
month preceding). Needlework and House- 

keeping. Established 1887. The Priscilla 

Co., publishers. Subscription, $2. Sworn 

average circulation for year 1919, '575,737* net 
paid. 40 to 60 pages, 4 columns; length, 12}^ 
in.; width, 2 }-:t in. Forms close 1st second 
month preceding. 



Advertising rates, agate, $4 a line; full page 
$2,250. 

NATIONAL MAGAZINE — Monthly (1st 
month preceding). Literary. Established 1894. 
The Chappie Pub. Co. (Ltd.), publishers. Sub- 
scription, $2.40. Circulation — not given by 
publisher. 48 pages, 3 columns; length, 11^ 
in. ; width, 2 ^i in. Forms close 12th of second 
preceding month. 

Advertising rates, agate, $1 a line; one page, 
$400; }4< /i and }2 pro rata. Second and third 
covers (two colors), $500; fourth cover (three 
colors), $600. Discount, 10% on one year, or three 
pages, within one year. Classified, $1 a line. 



NATIONAL SPORTSMAN — Monthly (25th 
month preceding). Sports. Established 1898. 
The National Sportsman, Inc., publishers. Sub- 
scription, $2.00. Guaranteed detailed average 
circulation for year 1921, 100,000* net paid. 
160 pages, 3 columns; length, 10^ in.; width, 
2J<t in. Forms close 5th preceding month. 

Advertising rates, agate, $1.00 a line; 1 inch, 
$14.00; one page, $425; ,'21 ?3 and ?4 page, pro 
rata. 2nd and 3rd cover, (1, 2 or 3 colors), 
$500: 4th cover, (1. 2 or 3 colors), $700. 

National Sportsman has the largest cir- 
culation in the outdoor magazine field. 
100,000 net paid. Member A. B. C. Only 
$14.00 per inch. 



NEW ENGLAND DAIRYMAN — Monthly 
(25th). Dairy Farming. Established 1917. 
New England Milk Producers Assn., publsher. 
Subscription, 50 e. Guaranteed average ciicula- 
tion for year 1921, 20,000. 36 pages, 4 columns; 
length, 13 in.; width, 2]$ in. Cannot use mats. 
Forms close 12th preceding. Office, 51 Cornhill St. 

Advertising rates, agate, 20(i, flat, a line. 



NEWS BUREAU — Every morning and even- 
ing except Sunday. Financial. Established 
1887. Boston News Bureau Co., publishers. 
Subscription, $18. Sworn average circulation 
for .six months prior to April, 1920, 12,125 net 
paid. 8 to 12 pages, 3 columns; length, 17J/2 
in.; width, 3 15/16 in. Can use mats. 

Advertising rates, agate, appearing in both 
editions, 50c a line; one time a week for one 
year, or 3,000 lines within one year, 35?!; two 
times a week or 6,000 lines, 30 f!; three times or 
9,000 lines, 25e. 



NOTIZIA (LA.) — Every morning including 
SUND.W. Italian-Ind. Established 1916. 
La Notizia Pub. Co., publishers. Subscription, 
$6.50. Sworn average circulation for six months 
ending March, 1920, 26,500 net paid. 6 pages, 
7 columns; length, 20 J-4 in.; width, 2}4 in. Can 
use matrices. Office, 30 Battery St. 

Advertising rates, agate, $1 an inch, with 
discount of 10, 15 or 20% on 250, 500 or 1,000 
inches within one year. Position, first page, 
$2.50 an inch; other positions, 25% extra. Read- 
ers, 10 cts. a line. 



PAUL BLOCK (INC.). 

See advertisement on pages 395 and 396. 



PHOTO-ERA— Monthly (1st). Photograph- 
ic. Established 1898. Wilfred A. French, 
publisher. Subscription, $2.50. Claimed aver- 
age circulation for year 1919, 6, .500 net. 80 
pages, 2 columns; length, 8 in.; width, 2'^ in. 
Forms close 5th preceding. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



83 



MASSACHUSETTS 



Advertising rates, agate, full page, S60; H. 
$30; H, $18; Vs, $9. 

PILOT— Weekly (Sat.)- Catholic. Estab- 
lished 1829. Pilot Pub. Co., pubHshers. Sub- 
scription, SI. Sworn average circulation for 
year ending June, 1920, 50,019 net. 8 pages, 
7 columns; length, 21 in. ; width, 2 H in. Can use 
matrices. Office, 59 Temple Place. 

Advertising rates, agate, 25 ji a line, flat; 
first page, 50 ff; last page, 30c; automobile, fi- 
nancial or amusement, 30?. Position, 15% or 
25% extra. Classified, 15c a line. 

POST — Every morning, including SUND.W. 
Independent-Democratic. Established 1831. 

E. A. Grozier, publisher. Subscription, daily 
or Sunday, $5. Sworn detailed average circula- 
tion for six months ending March, 1920, daily, 
409,310; Sunday, 353,032 net paid. Daily, 16 
to 32 pages; Sunday. 74 pages, 8 columns; 
length, 21 J^ in.; width, 21 1/12 in. Can u.se 
mats. 

Advertising rates, agate, daily, r. o. p., 60(i 
a line; Sunday, r. o. p., 55c a line. First page, 
daily or Sunday, $2; last page, daily, 65 1:; finan- 
cial, daily or Sunday, 60ji; oil and mining, daily 
or Sunday, 7oi a, line; automobiles and acces- 
sories, daily, 60 tS; Sunday, 55 e. Classified, 
daily, 45^; Sunday, 35p. Readers, $2.50 non- 
pareil line. 

RECORD — Every evening except Sunday; 
SUNDAY Morning. Independent. Estab- 
lished 1884. Roston Record Co., publishers. 
Subscription; daily, $6; Sunday, $1._ Sworn av- 
erage circulation for six months prior to April, 
1920, 42,189 net paid. 12 pages, 8 columns; 
length, 21 2/7 in.; width, 2 2/12. Can use mats. 

Advertising rates, agate, 20p, flat, a line; 
frontpage, -SI. Special page, 25% extra. 
Position, 50% extra. Classified, 20 p a line. 
Readers, SI. 50 a line; front page, S2. 



ROYAL ARCANUM BULLETIN— Month- 
ly. (10th). Fraternal. Established 1887. Su- 
preme Council Royal Arcanum, publishers. Sub- 
scription, 30i. Claimed average circulation 
for year 1919, 140,000. S to 12 pages, 4 col- 
umns; length, 12 3£ in.; width, 2 J.^ in. Can 
use matrices. Forms close 24th. 

Advertising rates, agate, 40;; a line. 

SHOE RETAILER— Weekly (Sat.). Retail 
Shoe Merchants. Established 1898. Shoe Re- 
tailer Co., publishers. Subscription, $3. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 7,266* net paid. 120 pages, 3 
columns; length, 9M in.; width, 2 3-i in. Cannot 
use matrices. 

Advertising rates, full page, $90; J4, S50; 
H, $30; }4, $18; seven times, 875, .S45, $27 or 
$14; thirteen times, $64, $40, S24 or $10; twenty- 
six times, $56, $36, $20 or $11; fifty-two times, 
$50, $28, $16 or $10. 



TEXTILE AMERICAN — Monthly (4th). 
Textile Manufactures. EstbaUshed 1904. Tex- 
tile American Pub. Co., publishers. Subscrip- 
tion, $2. Circulation — not given by publisher. 
100 pages, 3 columns; length, 10 in.; width, 
2J^ in. Cannot use matrices. Forms close 
20th. Office, Old South Bldg. 

Advertising rates, full page, $60; 12 times, $600; 
J4 page, $40; 12 times, $360; H page, 12 times, 
$276; U page, 12 times, $225; K page, 12 times. 



MASSACHUSETTS 



$165; H page, $120. 1st cover, $120; 2nd or 
3rd cover, $75. Classified, $3 an inch. 



TRANSCRIPT — Every evening except Sun- 
day. Ind. -Republican. Established 18.30. 
Boston Transcript Co., publishers. Subscrip- 
tion, .$10. Sworn average circulation for six 
months prior to April, 1919, daily, 32,467* 
net paid; Saturday, 49,774* net paid. Daily, 
12 to 32 pages; Saturday, 32 to 64 pages, either 
edition, 7 columns; length, 21 ?4 in.; width, 2}^ 
in. Can use mats. 

Advertising rates, agate, 20 i a, line; Wednes- 
day only, 25c.; .Saturdays only, 30?!; first page, 
75p; Saturdays only, $1.25; editorial page, 30^ 
or 40 c; news and selected pages, 25(5 or 35 fi; 
on order for two or more times a week (rate 
makers excepted), no extra charge is made for 
Saturday. Automobile, 30?, flat, a line; financial, 
50c; insurance, 30p. Readers, first page, $3 
a line; other page, $1. Classified general, 15?!; 
Saturday, 25p; Saturday and Wednesday, 20f. 
(When two or more insertions are used a week — 
Saturday same as other days.) 



TRAVELER — Evening edition of Herald, 
which see. 



U. S. INVESTOR— Weekly (Sat.). Finan- 
cial. Established 1891. Frank P. Bennett 
& Co., publishers. Subscription, $5. Circula- 
tion — not given by publishers. 48 pages, 3 



2U 



columns; length, IC) in.; width, 
530 Atlantic Ave. 

Advertising rates, $4.20 an inch. 



4 m. 



Office, 



WELLSPRING — Weekly (Sat.). Young 
People. Established 1843. Pilgrim Press, 
publishers. Subscription, 85 p. Sworn average 
circulation for six months ending June, 1920, 
72,749* net paid. 8 pages, 4 columns; length, 
14 J4 in.; width, 2}i in. 

Advertising rates, 45? a line; 1,000 lines, 
on yearly contract, 40 p. 

WOMAN'S MISSIONARY FRIEND — 
?iIonthly. Religious and Missionary. Estab- 
lished 1869. Annie G. Bailey, publisher. Sub- 
scription, .50;!. 40 pages, 2 columns; length, 
8 in. ; width, 2 % in. Cannot use mats. Forms 
close 1st. 

Advertising rates, agate, $4 an inch; full page, 
$50; }4, $25; M- S15; Vs, $8. 



THE YOUTH'S COMPANION — Weekly 
(Thurs.). Literary and Family. Established 
1827.  Perry Mason Company, publishers. Sub- 
scription, $2. .50. Sworn detailed average cir- 
culation for six months ending June, 1920, 
397,740*. 12 to 24 pages, 4 columns; length, 
12},i in.; width, 2}4, in. Forms close 22 days in 
advance. 

Advertising rates, agate, $3 a line. Full page, 
$1,800; H, $1,000; J4, $500. Second cover, black, 
$2,000; 2 colors, $2,350; 3 colors, $2,700; 4 
colors, $3,0.50. Third cover, black, $1,800; 2 
colors, $2,150; 3 colors, $2,500; 4 colors, $2,850. 
Fourth cover, 3 colors, $2,900; 4 colors, $3,250. 



ZION'S HERALD— Weekly (Wednesday). 
Methodist. Established 1823. Geo. E. Whita- 
ker, publisher. Subscription, $2.50. Claimed 
average circulation for six months ending June, 
1920, 15,380 net paid. 32 pages, 3 columns; 
length, llji in.; width, 2}4 in. 



84 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MASSACHUSETTS 



Advertising rates, agate, 12 cts., flat, a line- 
Schools, 10 cts. a line. Classified, 2 cts. word- 



BROCKTON— Population, 66,2.54. N. Y., N. 
H. & H. R. R. 20 miles from Boston. The 
center of a vast boot and shoe making in- 
dustry, employing upwards of 25,000 hands; 
also manufactures shoemakers' tools and sup- 
plies, motorcycles, etc. Annual value of 
manufactured products, $100,000,000. 

ENTERPRISE — Every evening except 
Sunday. Independent. Established 1880. Al- 
bert H. Fuller, publisher. Subscription, $7.80. 
Sworn average circulation for six months prior 
to April, 1920, 18,192* net paid. 12 to 32 
pages, 7 columns; length, 22 in.; width, 2 J/| in. 
Can use matrices. 

Advertising rates, 980 an inch; full posi- 
tion, $1.08, next to reading, $1. Classified, 
situations wanted, 30 words, three times, 15i; 
other classifications, li per word; displayed, 
7(f a line. Readers, nonpareil, bottom of news 
column, 15f a line. 



TIMES — Every evening except Sunday. In- 
dependent. Established 1895. W. R. Bucha- 
nan, publisher. _ Subscription, $6. Sworn de- 
tailed average circulation for six months prior 
to April, 1920, 10,801 net paid. 12 to 24 pages, 
7 columns; length, 21 in.; width, 2 J/^ in. Can 
use matrices. 

Advertising rates, agate, 4J^fi a line, flat. 
Readers, 25^ aline. Classified, Iji per word. 



CAMBRIDGE— Population. 109,456. On 

Charles River adjoining City of Boston with 
which it is connected by steam and street 
railways and subway. IManufactures include 
books, confectionery, automobiles, rubber, 
steam pumps, soap, furniture, pottery, pianos, 
chemicals, etc. 400 industries with invested 
capital of $400,000,000, annual output of 
$200,000,000 and 35,000 employes. Over 400 
different kinds of products, 15 banks and 
trust companies with total resources of over 
$50,000,000. Seat of Harvard University, 
Massachusetts Institute of Technology and 
Radcliffe College. 

CHRONICLE— Weekly (Sat.). Local. Es- 
tablished 1846. Cambridge Chronicle Co., 
publishers. Subscription, .$3.00. Claimed av- 
erage circulation for year 1919, 5,380. 12 to 14 
pages, 6 columns; length, 19 34 in-; width, 2 J/^. 

Advertising rates, $1 an inch; 100 in., 40 cts. 
Readers, 15 cts. a line. 



FALL RIVER— Population, 124,843. On Mount 
Hope Bay and Taunton River, with daily 
steamer service to New York (Fall River Line) 
and Providence; also served by N. Y., N. H. 
and H. railroad. One of the world's largest 
cotton manufacturing centers. Has 113 mills, 
turning out 2,000 miles of cotton cloth per 
day, including all varieties from coarse goods 
to delicate dress fabrics; has two large print 
works, with capacity of over 6.000,000 yards 
of cloth per week. Many finished products 
of cotton cloth and yarn are made, including 
thread, rope, braids, and lacings, tire fabrics, 
clothing, bedding and mops. Other important 
products are men's hats, pianos, textile machin- 
ery, and .jewelry. Has lately become center 
for fuel oil trade, five companies having estab- 
lished large plants, one of them a $5,000,000 



MASSACHUSETTS 



refinery. Weekly payroll of cotton industries, 
approximately $400,000. Has numerous fine 
schools, churches, parks and public buildings. 
Annual value of manufactured products, over 
$50,000,000. Bank clearings for 1919, $122,- 
450,901.51. 



GLOBE — Every evening except Sunday. 
Democratic. Established 1885. Fall River 
Daily Globe Pub. Co., publishers. Subscrip- 
tion, $6. Swj»rn average circulation for six 
months prior to Oct., 1920, 8,461* net paid. 
12 to 24 pages, 7 columns; length, 21 in.; width, 
2}4 in. Can use matrices. 

Advertising rates, agate, op a line; 700 lines, 
on yearly contract, 4p; 1,000 lines, 3f; 2,500 
lines, 2?^?; 5,000 lines, 2i2f!. Position, 25% 
extra; last page, 33!^3 extra. Readers, 25!i a 
line; to display advertisers, 20 p. Classified, 
3^0 per word. 



HERALD — Every evening except Sunday. 
Independent. Established 1872. Herald Pub. 
Co., publishers. Subscription, $6. Sworn 
detailed average circulation for six months ending 
March, 1920, 10,140 net paid. 10 to 24 pages, 
8 columns; length, 21 J2 in.; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, agate, 6i a line; 1,000 
lines or more, Z]/2i- Position, 25% extra. 
Readers, 20 cts. a line; preceded and followed 
by News, 50 cts. Classified, J^ ct. per word. 

NEWS — Every evening except Sunday. Re- 
publican. Established 1845. Almy & Milne, 
publishers. Subscription, $6. Sworn detailed 
average circulation for six months ending March, 
1920, 6,396 net paid. 8 to 12 pages, 8 columns; 
length, 22 Jo in.; width, 2 J-j in. Can use matrices. 

Advertising rates, agate, 2 c a line, flat. Posi- 
tion, 10% or 25% extra. Classified, li per word. 



FITCHBURG — Population, 41,013. On Nashua 
River and 2 railroads. Granite quarries in 
vicinity. Industries include the manufacture 
of steam engines, foundry and machine shop 
products, machine knives, saws, firearms, bicy- 
cles, paper, woolen and cotton goods, lace 
curtains, bag-filling machines, shoes, horn and 
celluloid goods. 

R.\IVAAJA — Every evening except Sunday. 
Finnish-Socialistic. Established 1905. Raivaaja 
Pub. Co., publishers. Subscription, $6. Claimed 
average circulation for year 1920, 9,500. 8 pages, 
7 columns; length, 21 in.; width, 2 }-4i,n. 

Advertising rates, 60p', flat, an inch. 



SAKENI A— Monthly (1st). Finnish-Literary. 
Established 1906. Raivaaja Pub. Co., publish- 
ers. Subscription, $1.50. Claimed average 
circulation for year 1920, 11,000. 48 pages, 2 col- 
umns; length, 7J2 in.; width, 2)4 in. Can use 
mats. Forms close 20th. Advertising rates, $1, 
flat, an inch. 



SENTINEL — Every evening except Sunday. 
Republican. Established 1873. Sentinel Print- 
ing Co., publishers. Subscription, $5. Sworn 
detailed average circulation for two months end- 
ing .July 31, 1920, 9,016, net paid. 10 to 20 
pages, 7 columns; length, 21 in.; width, 2% in. 
Can use mats. 

.Advertising rates, 77^ an inch; 100 in., on 
contract, 70c; 250 in., 630; 500 in., 56c; 750 in., 
49 fi. Full position, 14 f an inch extra; next 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



85 



MASSACHUSETTS 



reading, 7i an inch extra. Readers, 15ji a line. 
Classified, lHf5 per word. 

GLOUCESTER— Population, 24,500. On south 
side of C. Ann Peninsula, Boston & Maine 
R. R. Regarded as an excellent summer 
resort; has one of the largest fishery interests 
in America, employing more than 6,000 nien 
in haddock, halibut, cod and mackeral fisheries. 
Also imports largely coal, salt, lurnber. Lead- 
ing industries, ship-building, oil, clothing, 
anchors, fish glue, wearing apparel and re- 
frigerators and granite of an excellent quality 
quarried in vicinity. 



TIMES — Every evening except Sunday. In- 
dependent. Established 1888. Gloucester 
Times Co., publishers. Subscription, $0. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 6,564 net paid. 8 to 12 pages, 
7 columns; length, 20 in.; width, 2)4, in._ 

Advertising rates, 4c a line; 1,500 lines, on 
yearly contract, 3ji; 4,000 lines, 2i/2f!- 

GREENFIELD— Population, 15,462. On Con- 
necticut River and Fitchburg Division of 
Boston & Maine R. R. The largest tap and 
die manufactures in the world; other manu- 
factured interests are children's carriages, 
silverware, cutlery, edge tools and pocket 
books. 



GAZETTE AND COURIER— Weekly (Sat.). 
Republican. Established 1792. E. A. Hall 
Publishing Co., proprietors. Subscription, $2. 
Claimed average circulation for 1919, 5,000. 
12 to 14 pages, 7 columns; length of columns, 
20 5^in.; width, 2J^ in. 

Advertising rates, $1 an inch; one month, 
$2.50; three months, 45(5 an inch; six months, 
40c; one year, 35ji. 

HAVERHILL — Population, 53,884. On Merri- 
mac River, 33 miles from Boston and is served 
by the Boston & Maine Railroad. There are 
364 industries, including hats, box-boards, 
flannel, cement, bricks, boot and shoe manu- 
facturing largely engaged in, employing more 
than 21,000 persons; also in centre of boot 
and shoe cut stock trade. Annual value of 
manufactured products, $78,445,965.00. 

GAZETTE — Every evening except Sunday. 
Ind. -Republican. Established 1798. Haver- 
hill Gazette Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 14..594* net paid. 12 to 
24 pages, 7 columns; length, 20 in.; width, 2 J^ 
in. Can use matrices. 

Advertising rates, agate, 8fi a line; 1,000 lines, 
on yearly contract, 7«5; 1,500 lines, 6f; 3,000 
lines, bl'ii; 5,000 lines, 5i; 7,000 lines, 4I2C; 
10,000 lines, 4(f. Position, special page, 25% 
extra. Classified, IJ^fi per word. 



RECORD— Weekly (Sunday). Established 
1902. Record Pub. Co. (Inc.), pubHshers. 
Subscription, $1.50. Sworn average circulation 
for six months prior to April, 1920, 13,200. 



MASSACHUSETTS 



12 pages, 7 columns; length, 21 M in.; width, 2J^ 
in. Can use matrices. 

Advertising rates, 75 cts. an inch; on con- 
tract one month or longer, 50 cts. Readers, 20 
cts. a line. Classified, 10 cts. a line. 



HOLYOKE — Population, 60,818. On Connecti- 
cut River, 2 railroads. Has immense water 
power, there being five miles of canals, on 
three different levels, conveying the water to 
30,000 horse power of water wheels. Biggest 
producing center in the U. S. of envelopes and 
fine writing papers and blank books. Manu- 
factures paper, cotton and woolen goods, silks, 
thread, boilers, machinery and wire, blankets, 
pumps, belting, water wheels, hardware, mat- 
tresses and leather goods; tobacco grown to 
some extent in the localitv. Annual value of 
manufactured products, $100,000,000. 



NAUTILUS— Monthly (21st). New Thought. 
Established 1898. Elizabeth Towne, publisher. 
Subscription, $2.50. Claimed average circulation 
for year 1919, 50,000. 64 pages, 2 columns; 
length, 8 in.; width, 2 in. Forms close 1st. 

Advertising rates, $1.50 a line; full page, 
$200; J:., $125; M, $70; outside back cover page 
(2 colors), $500; inside front cover, $250; inside 
back cover, $250. 



TELEGRAM — Every evening except Sun- 
day. Ind. -Democratic. Established 1898. Hol- 
yoke Telegram Pub. Co., publishers. Sub- 
scription, $3. Sworn average circulation for 
six months prior to April, 1920. 9,120* net 
paid. 8 to 16 pages, 7 columns; length, 21 H in- 1 
width, 2 \'s in. Can use matrices. 

Advertising rates, agate, 4f! a line; 1,400 
lines, Zlii: 2,800 lines, Zi. Mail Order, Real 
Estate, Financial, 4fi, flat, a line. Position, 
10% and 25% extra. Classified, li per word. 
Readers, 15^ a line; first page, 40(i. 



TRANSCRIPT — Every evening except Sun- 
day. Progressive. Transcript Pub. Co., pub- 
lishers. Established 1882. Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 12,352 net paid. 8 to 12 pages, 
7 columns; length, 21}^ in-: width, 2)4 in. Can 
use matrices. 

Advertising rates, agate, 7 cts. a line; 6 times, 
or 1,000 lines, on yearly contract, 6f!; 26 times, 
or 3,000 lines, 5(i; 39 times, or 5,000 lines, 41^?!; 
52 times, or 7,000 lines, 4?J; 104 times, or 10,000 
lines, 3'2fi. Classified, 7?! a line. Readers, 
15?! a line. 



LAWRENCE — Population, 94,270. On Merri- 
mac River and is served by Boston and Maine 
R. R. Has immense water power. Is the 
largest woolen cloth manufacturing centre in 
the United States; also has foundry and 
machine shops; shoe factories; bobbin works; 
paper mills and very large cotton mills. Law- 
rence, with its environs, employs upwards of 
forty thousand operatives, to whom are paid 
annually nearly thirty millions of dollars in 
wages. 



A DVERTISING is difficult because you must make the man stop thinking 
■** as he thinks and make him think ''s you think ^""^ interested in the 
thing you are interested in. 



86 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MASSACHUSETTS 



MASSACHUSETTS 



EAGLE — Morning edition of Tribune which 
see. 



SUN AMERICAN — Every evening except 
Sunday and SUNDAY SUN. Democratic. 

E.stablished 1861. * Sun .Imerican Pub. Co., 
publishers. Subscription, .S6. Claimed average 
circulation for six |months ending March, 1920, 
Daily, 5,100; Sunday, 15,700. 10 to 32 pages, 
7 columns; length, 20 Ji in.; width, 2J^ in. Can 
use mats. 

Advertising rates, daily, 45 f an inch; Sunday 
Sun, 60(f an inch. 



SUN — Sunday edition of Sun American, 
which see. 



TELEGRAM — Every evening except Sun- 
day. Republican. Established 1884. Kim- 
ball G. Colby, publisher. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 8,435 net paid. 12 to 24 
pages, 7 columns; length, 20 in.; width, 2}i in. 
Can use mats. 

Advertising rates, agate, 6f; a line; 13 times, 
or 1,000 lines, on yearly contract, 5e; 26 times, 
or 2,000 lines, 4;^c; 52 times, or 3,000 lines, 40; 
78 times, or 5,000 lines, 3}yie: 104 times, or 
7,000 lines, 3^. Position, 12J^% or 25% extra. 
Classified, 10 per word. Readers, 20 e a line. 

TRIBUNE — Every evening except Sunday. 
EAGLE, every morning except Sunday. Demo- 
cratic. EstabHshed 1890. Hildreth & Rogers 
Co., publishers. Sworn detailed average cir- 
culation for six months ending March, 1920, 
morning, 1,717*; evening, 11,988*; combined, 
13,705* net paid. 8 to 24 pages, 8 columns; 
length, 22,4 in.; width, 2 1/12 in. Can use 
matrices. 

Advertising rates, agate, combined, 80 
a line; 1,000 lines, on yearly contract, 60; 
over 3,000 lines, 5c; books, magazines, etc., 50, 
fiat. Position, 10 and 25 9c. Readers, lOfi a 
line; first page, 200. Classified, Ip per word. 



LOWELL— Population, 112,479. On Merrimac 
River, at mouth of Concord River and is served 
by N. Y., N. H. & H. and Boston and Maine 
Railway Systems. Has immense water power 
which through a system of seven and a half 
miles of canals, developes 30,000 horse power 
daily. Is one of the greatest textile manu- 
facturing cities in the L". S., including cotton, 
woolen worsted, knitting, felt, hosiery and 
carpet mills and bleaching and dyeing works; 
other extensive manufactures are leather shoes, 
automobile accessories, cartridges, machinery, 
various kinds of tools, electric goods, rubber 
goods, foundry and machine shop products 
and patent medicine. Annual income from 
the various industries, $75,000,000. 



COURIER-CITIZEN— Every morning and 
evening except Sunday. Independent. Es- 
tablished 1845. Courier -Citizen Newspaper 
Co., publishers. Sworn average circulation for 
six months prior to April, 1920, 17, 147 net paid. 
10 to 32 pages, 7 columns; length, 21 in.; width, 
23^ in. Can use matrices. 

Advertising rates, 4 Jo cts. a line; editorial 
page, GKj!; last page, 90; first page, 180. Posi- 
tion, 10 or 25 "Jp extra. Readers, 300 a line. 
Classified, 9^ a line. 



SUN — Every evening except Sunday. Demo- 
cratic. Established 1878. John H. Harrington, 
publisher. Subscription, $6. Sworn detailed 
average circulation for .six months prior to April, 
1920, 19,040* net paid. 8 to 24 pages, 7 col- 
umns; length, 20 in.; width, 2 J/g in. Can use 
matrices. ' 

Advertising rates, agate, 70 a line; 1,000 
lines on yearly contract, 6ii>0; 2,000 lines, 
60; 3,500 lines, 5?40; 5,000 lines, 5320; 7,000 
lines, 50. Position, 15 and 25^0 extra. Readers, 
250 a line. Classified, 1^20 per word. 



TELEGRAM— Weekly (SUN.). Indepen- 

dent. Established 1898. D. A. Long, publisher. 
Subscription, $1.50. Claimed average circula- 
tion for year 1919, 17,849 net. 16 to 32 pages, 
8 columns; length, 22 in.; width, 2 }'s in- Can 
use mats. 

Advertising rates, agate, 60 a line; 2,000 
lines, on yearlv contract, 50; 5,000 lines, 40; 
10,000 lines, 3} 20- Position, 25 fc; first page, 
100% extra. Readers, 25f! a line. - Classified, 
li per word. 



LYNN — Population, 99,148. On Massachusetts 
Bay and is served by two railroads. Is the 
shopping center of a population of more than 
200,000. Most extensive business in leather 
and morocco; biggest manufacturing center 
in the U. S. for ladies' and children's shoes 
— more than 18,000 people are employed in 
this industry alone — last, cut sole and button 
hole factories; manufacture of machinery 
and a great many other thri\'ing industries. 
More than 15,000 hands employed at General 
Electric Co.'s works. Annual value of manu- 
factured products, $100,000,000.00. 



ITEM — Every evening except Sunday. Re- 
publican. Established 1876. Hastings & Sons 
Pub. Co., publishers. Subscription, $6. Sworn 
detailed average circulation for six months ending 
March, 1920, 15,504* net paid. 12 to 26 pages, 
8 columns; length, 22 in.; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, agate, 10 f! a line; 700 lines, 
on yearly contract, 6e; 1,400 lines, 5 520; 2,800 
lines, 50; 4,200 lines, 5f ; 7,000 lines, 4 He: 10,000 
lines, 4t; insertions, 800; 100 in., on yearly con- 
tract, 75c; 200 in., 650; 300 in., 550; 500 in., 
500; 1,000 in., 420. Books and magazines, 
schools and colleges, 4«! a line. Position, 10 
and 25% extra. Classified, IO0 a line. Readers, 
300 a line. 

TELEGRAM-NEWS— Every evening except 
Sunday; SUND.-VY morning. Independent. 

Established 1912-1897. The Lynn Telegram 
(Inc.), publishers. Subscription, $6. Sworn 
detailed average circulation for six months ending 
March, 1920, daily, 16,574 net paid; Sunday, 
10,830 net paid. 12 to 24 pages, 8 columns; 
length, 20 in.; width, 2 1 12 in. Can use matrices. 

Advertising rates, agate, 4 cts., flat, a line. 
Position, 10% or 25% ; front pages, 100% extra. 
Readers, 15 cts. a line. Classified, 1 ct. per word. 



MALDEN — Population, 48,900. On Boston 
and Maine R. R. (two lines). Extensive 
business in rubber boots and shoes, leather 
boot and shoe lasts, woolen and print goods, 
fire hose, .\nnual value of manufactured 
products, $13,200,000. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



87 



MASSACHUSETTS 



NEWS — Every evening except Sunday. Re- 
publican. Established 1892. F. A. Bayrd, pub- 
lisher. Subscription, $3. Sworn average cir- 
culation for six months prioj to April, 1920, 
8,378 net paid. 4 to 8 pages, '7 columns; length, 
21 in.; width, 2% in. 

Advertising rates, 75ji an inch; 100 in., 55fi; 
300 in., 50(5; 500 in., 45?!; 1,000 in., 35si an inch. 

NEW BEDFORD— Population, 121,217. On 
Buzzard's Bay and Acushnet River and is 
served by N. Y., N. H. & H., R. R. Port of 
entry with fine harbor; coal distributing center. 
Leads the United States in the production 
of fine yarn and cloth. Industries also in- 
clude factories manufacturing shoes, silver- 
ware, paper, soap, candle, glass, iron, sash 
and door, screws, leather, copper, iron, sperm 
and whale oil, carriage, chair; also silk and 
rubber mills and glass cutting establishments. 
Annual value of manufactured products, 
$175,000,000.00. 

MERCURY — Morning edition of Standard- 
which see. 



STANDARD — Every evening except Sunday; 
SUNDAY morning and MERCURY, every 
morning except Sunday. Republican. Estab- 
lished 1850. E. Anthony & Sons (Inc.), and 
Mercury Pub. Co., publishers. Subscription, 
daily. Standard or ^lercury, $7; Sunday, $3. 
Sworn detailed average circulation for six months 
ending March, 1920, Standard, 22,495*; Mercury, 
5,012*; combined, 27,507* net paid; Sunday 
Standard, 22,993* net paid. Standard, 12 to 
24 pages; Mercury, 8 to 24 pages, 7 columns; 
length, 21 in.; width, 2% in. Can use mats. 

Advertising rates, agate. Standard and i\Ier- 
cury, combined, or Sunday edition, 7i a line; 
full position, 9 and 10 p; outside or editorial 
pages, 20e. Readers, 400 a count line. Classi- 
fied, either edition, lOf! a line. 



TIMES — Every evening except Sunday; SUN- 
DAY morning. Independent. Established 
1902. David L. Barker, publisher. Subscrip- 
tion, daily, S6; Sunday, $1.50. Sworn average 
circulation for six months prior to April, 1920, 
daily, 5,208 net paid; Sunday, 5,208 net paid. 
Daily, 10 to 16 pages; Sunday, 16 to 24 pages, 
7 columns; length, 20 in.; width, 2K in- Can 
use matrices. 

Advertising rates, 50 cts. an inch; 50 in., 
on yearly contract, 40 cts.; 100 in., 30 cts.; 
301 in., 25 cts.; 501 in., 20 cts. Position, first 
page, 60 cts., flat, an inch.; full position, 25% 
extra. Readers, 15 cts. a line. Classified, H ct. 
per word. 

NEWBURYPORT— Population, 16,985. At 

the mouth of the Merrimac River, known as 
the "Gateway to the World's Greatest Valley 
of Industry", in a retail center for 45,000 
people. Is the Summer Resort City of the 
Merrimac Valley, Salisbury and Hampton 
Beaches, Plum Island, Grape Island, Ipswich 
Bluffs, Parker River and Lake Attitash, all 
being within a few miles of the city. Is 
on the Eastern and Western Branch of the 
Boston & Maine Railroad, located 38 miles from 
Boston. Industries include manufacture of 
boots and shoes, silverware, combs, electrical 
goods, ovens, machinery, carriages, cotton 
goods, paper and wooden boxes, fire proof 



MASSACHUSETTS 



doors and foundry goods. Annual value of 
manufactured products, $18,000,000. 

NEWS — Every evening except Sunday. In- 
dependent. Established 1887. News Pub. 
Co. (Inc.), publishers. Subscription, $6. Sworn 
detailed average circulation for year ending 
June, 1920, 5,365* net paid. 8 to 24 pages, 
7 columns; length, 20 in.; width, 2 3^ in. Can 
use mats. . 

Advertising rates, $1 an inch; 100 in., within 
one year, 28?. Position, 15, 25 or 50% extra. 
Classified, 4 lines, one time, 25fi. Readers, 25p 
a line. 



NORTH ADAMS— Population, 22,035. On the 
main line of the Boston Maine R. R. between 
Boston and Troy and a Boston & Albany R. R. 
Terminal with direct express service to New 
York City over the Harlem Division of the 
New York Central. Here are located two of 
the largest Print Works in this country. There 
are shoe shops, machine shops, cotton mills, 
woolen mills and various other industries whose 
big pay rolls put money into circulation 
throughout this entire section. 

TR.A.NSCRIPT — Every evening except Sun- 
day. Independent Established 1895. A. W. 
Hardman, publisher. Subscription, $7. Sworn 
average circulation for six months ending March, 
1920, 7,992* net paid. 10 to 16 pages, 7 columns; 
length, 21 in.; width, 2}4 in. Can use matrices. 

Advertising rates, agate, 4f! a line; 13 times 
or 1 ,500 lines on yearly contract, 3 J2 sS ; 26 times or 
2,000 lines, 3}ii; 52 tjmes or 3,500 lines, 3fS; 
78 times or 5,000 lines, 2 34{!; 104 times or 7,000 
lines, 2J-2^. Position, 15 and 25% extra. Read- 
ers, 10(i aline. Classified, Iji per word. 

NORTHAMPTON— Population, 21,951. On 
three railroads, near Connecticut River. Ex- 
tensive manufactures of cutlery, baskets, 
sewing silks, satins, silk hosiery, tooth and 
toilet brushes, etc. Florence and Leeds both 
within the city limits and the locations of 
Smith College for Young Ladies, State Lunatic 
Asylum and Clarker Institute for Mutes. 

HAMPSHIRE GAZETTE— Every evening 
except Sunday. Ind. -Republican. Established 
1890. Henry S. Gere & Sons, publishers. Sub- 
scription, $5. Sworn detailed average circulation 
for six months ending March, 1920, 5,829 net 
paid. 10 to 16 pages, 7 columns; length, 20 
in.; width, 2}-^ in. Can use matrices. 

Advertising rates, .56(5 an inch; 50 in., 
within one vear (including position), 49 f!; 100 
in., 420; 2.50" in., 35f; 500 in., 28(i; 750 in., 25fi. 
Composition, 7p an inch additional. Position, 
12^2% or 25%, extra. Readers, 10(i a line; 
telegraphic or pure reading, 200; headline counts 
double. Classified, 1 fi per word; 3 consecutive 
insertions, 2c; 6 insertions, 3f!. 

PITTSFIELD— Population, 41,715. Situated 
in the center of the Berkshire Hills and is 
served by Harlem Div. of N. Y. Central, 
Boston & Albany and N. Y., N. H. & H. 
Railway Systems. Engaged extensively in the 
manufacture of cotton and woolen goods, 
electrical machinery, fine stationery, knit goods, 
auto accessories, silk braid, spool silk, paper 
boxes, men and boys' clothing, shirts, fine 
grade of paper and paper making machinery 
Annual value of manufactured products 



88 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MASSACHUSETTS 



approximate, $46,000,000.00 divided between 
about 0-i different manufactured articles. 
Nine banks; resources, S29,852,ooo.98. 



EAGLE — Every evening except Sunday and 
Wednesday, and WEEKLY, Wednesdays. Re- 
publican. Established 1789. K. B. Miller, 
publisher. Subscription, daily, S6; weekly, 
$1. Sworn detailed average circulation for six 
months ending March, 1920, daily, 14,846 net 
paid; weekly, lo,9TS net paid. Daily, 12 to 24 
pages; weekly, 16 to 24 pages, 8 columns; length, 
22 in.; width, 2 J/g in. Can use mats. 

Advertising rates, daily or weekly, (combina- 
tion) 70c aninch; 1 to loinches, on contract, 67f!; 
15 to 30 in., 62p; 30 to 50 in., o7i; daily only, 
50 in., 52p; 100 in., 49f; 250 in., 45^; 500 in., 
'12/; weekly, 50 in., 59f; 100 in., oQr, 250 in., 
52c. Position, 10, 15, 20 or 25% extra. Readers, 
daily or weekly, 10 cts. a count line; telegraphic, 
35«5. Classified, daily or weekly, 2t per word. 



SALEM— Population, 44,000. On Atlantic Sea 
Coast, Boston & Elaine R. R. Port of entry 
with very large coasting trade, more particu- 
larly in the importation of coal, lumber, etc. 
Manufactures extensively boots and shoes, 
leather and cotton goods, toys and machinery. 
Peabody Museum; East India Marine Hall, 
Hawthorne Birthplace and Essex Historical 
Institute located here. 



LITTLE FOLKS— Monthly (1st of month). 
Juvenile. Established 1897. S. E. Cassino 
Co., publishers. Subscription, $1.50. Claimed 
average circulation for year ending June, 1920, 
104,000 net paid. 48 to 62 pages, 2 columns; 
length, 8}i in.; width, 21-2 in. Forms clofee 10th 
of second month prfeceding. 

Advertising rates, agate, 75p a line; full page, 
$150; l-s, H and 3'2 pages, pro rata; second and 
third covers, black and white, $225. 



NEWS — Every evening except Sunday. Re- 
publican. Established 1880. Salem News 
Pub. Co., publishers. Subscription, $9. Sworn 
average circulation for six months ending March, 
1920, 18j811 net paid. 8 to 10 pages, 8 columns; 
length, 221/^ in.; width, 2 in. Can use matrices. 

Advertising rates, agate, loi a line; 3 
times, 12«<: 4 times, lOf; 700 lines, on yearly 
contract, 12)!; 1,400 lines, Qi; 3,500 lines, 8i; 
7^000 lines, 7i. Readers, 20?i a line. Classi- 
fied, 25 words, 50ji. 

SOMERVILLE— Population, 86,854. On Bos- 
ton & Maine R. R., 2 miles distant from Boston. 
Has iron foundries, tube and jewelry works, 
tanneries and meat packing houses. Value 
of stock and material used, $42,237,455. An- 
nual payroll of $3,542,479. Annual value of 
manufactured products, $50,279,057. 

JOURNAL— Weekly (Fri.). Ind.-Republi- 
can. Established 1870. J. O. Hayden, pub- 
lisher. Subscription, $2. Circulation — not 
given by publisher. 12 pages, 6 columns; length, 
21}^ in.; width, 2}4- Can use mats. 

Advertising rates, 1 inch, one time, $1; one 
month, $2.50; three months, $6. Readers, 15 
and 25^ a line. 



PRESS— Weekly (Fri.). Independent-Re- 

publican. Established 1900. Somerville Press 
(Inc.), publishers. Subscription, $1.50. Sworn 



MASSACHUSETTS 



average circulation for year 1919, 5,587. 10 
pages, C columns; length, 19 3-4 in.; width, 2}4 
in. Cannot use mats. 

Advertising rates, one inch one time, $1; 
100 in., on yearlv contract, 38j2f an inch; 500 
in., 35c; 1,000 in., 30c. Position. 25% extra. 
Readers, 15i a line. Classified, 1^ per word. 

See advertisement on page 402. 



SPRINGFIELD- Population, 129,338. On Con- 
necticut-River, and is served by four railroads. 
Has excellent water power; industries include 
the manufacture of firearms, fine paper and 
envelopes, automobiles, motorcycles, mag- 
netos, games, kindergarten supplies, machin- 
ery, cotton and woolen goods and railroad 
and trolley cars. Amount expended on new 
buildings and alterations during 1919, S5,- 
879,845. Annual value of manufactured 

products, $95,719,014. Bank clearings dur- 
ing 1919, $226,986,371.27. 

FARM AND HOME— Monthly (1st.). Two 
Eastern and Western editions. Agricultural. 
Established 1880. Phelps Publishing Co., pub- 
lishers. Subscription, 250. Sworn detailed 
average circulation for six months ending June 
30, 1920, 673,230*. 24 pages, 4 columns; length, 
13 11/14 in.; width, 2^i in. Forms close 10th. 

Advertising rates, ag3.te, either edition, $1.75, 
flat, a line; both editions, $3.50. 



NATIONAL GRANGE— Monthly (10th). 
Agricultural. Established 1903. National 

Grange, publishers. Subscription, 50 (^. Claimed 
average circulation for year 1919, 40,000. 24 
to 40 pages, 4 columns: length, 13^4' in., width 
2 38 in. Cannot use mats. Forms close 28th 
preceding to 2nd. Office, 17 Westfield St. 

Advertising rates, agate, 20 c a line, flat. 
Readers, 20c a line. Classified, 3ff per word. 



NEW ENGLAND HOMESTEAD— Weekly 
(Sat.). Agricultural. Established 1867. 

Orange Judd Co., publishers. Subscription, $1. 
Sworn detailed average circulation for year 1919, 
56,116* net. 24 to 32 pages, 4 columns; length, 
13?4in.; width, 2mn. 

Advertising rates, 4of! a line. Classitied, 
60 per word. 

NEWS — Evening edition of Republican, which 



PATRIOTISM — Monthlv (25th preceding). 
Literary. Home. Established 1910. Colon- 
ial Pub. Co., publishers. Subscription, $1. 
Circulation — not given by publisher. 28 pages, 
4 columns; length, 12 in.; width, 2}4 in. Can- 
not use matrices. Forms close 15th month 
preceding. Office, 264 Main St. 

Advertising rates, agate, 50 cts. a line. 



REPUBLICAN — Every morning including 
SUNDAY, and NEWS — Every evening except 
Sunday. Independent. Established 1824. 

Richard Hooker, publisher. Subscription, morn- 
ing, $8; evening, $3.50; Sunday, $2. .50. Sworn 
detailed average circulation for six months end- 
ing March, 1920, morning, 14,055; evening, 
34,502; combined, 48,557* net paid; Sunday, 
18,635 net paid. Daily, 14 to 24 pages, Sunday, 
36 to 50 pages; 8 columns; length, 20 M in-I 
width, 2 1 12 in. Can use matrices. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



89 



MASSACHUSETTS 



Advertising rates, agate, daily, morning and 
evening, combined, 12fi a line, flat; Sunday, 
714^. ROTOGRAVURE Section (Sunday Edi- 
tion), Ilea line. Position, 12 J/2 or 25% extra. 
Classified, daily, 25f a line; Sunday, 9f . Read- 
ers, daily or Sunday, 30 p a count line. 



UNION — Every morning including Sunday, 
and every evening except Sunday. Republican. 
Established 1864. John D. Plummer, publisher. 
Subscription, morning or evening, $6; Sunday, 
$3. Sworn detailed average circulation for six 
months ending March, 1920, daily, 48,870 net 
paid; Sunday, 33,229 net paid. Daily, 16 to 
36 pages; Sunday, 40 to 72 pages, 8 columns; 
length, 22 in.; width, 2 Vg in. Can use mats. 

Advertising rates, agate, daily or Sunday, 
17p a line; 13 times, or 1,000 lines, on yearly 
contract, 16p; 26 times, or 2,000 lines, 15^; 
39 times, or 3,000 lines, 14 $5; 52 times, or 4,000 
lines, 13j!; or 156 times, or 5,000 lines, 12c. 
Positions, 10 and 25% extra. Readers, 50 p a 
line. Classified, 15f a line. 



TAUNTON— Population, 39,600. County S«at 
of Bristol County, at head of navigation on the 
Taunton River, and is a junction point for the 
New York, New Haven & Hartford R. R. 
divisions running east, west, north and south. 
Railroad machine shops are located here. An 
important manufacturing center, including cot- 
ton mills, foundries, brick and tile, nail and 
tack and copper works; leather novelties, silk, 
shoe, eyelet, twist drill, oil cloth, paper box, 
solid silverware, britannia ware, silver plate 
ware and jewelry factories and large stove 
industries. Bristol Academy, Bristol County 
Agricultural School and a State Insane Hos- 
pital are located here. Annual value of manu- 
factured products exceeding $15,000,000.00. 

GAZETTE — Every evening except Sunday. 
Republican. EstabHshed 1848. Wm. Reed 
Sons Co., publishers. Subscription, $6. Sworn 
detailed average circulation for six months ending 
March, 1920, 7,723* net paid. 8 to 16 pages, 
8 columns: length of columns, 22 in.; width, 
2 1/16 in. Can use matrices. 

Advertising rates, agate, 3i a line; in posi- 
tion, 4i; full position, ojf. Readers, 25f. Classi- 
fied, If per word. 

WORCESTER— Population, 179,141. Second 
largest city in the state. 44 miles west of 
Boston. Served by Boston & Maine, N. Y., 
N. H. & H. R. R., Boston & Albany Railway 
Systems. The largest inland city in the United 
States, not on a waterway. Industries in- 
clude auto machinery, boots and shoes, box 
machinery, bicycle and auto chains, crank 
hangers, corsets, envelopes, grinding wheels, 
leather belting, looms, machinists' tools, 
organ materials, steel and wire goods, woolen 
mills. The seat of Clark University, Clark 
College, Worcester Academy, Worcester School 
of Technology, State Normal School, Holy 
Cross and Assumptionist Colleges. Annual 
value of manufactured products (estimated), 
$175,000,000. 

GAZETTE — -Every evening except Sunday. 
Independent. Established 1801. Geo. F. 
Booth, publisher. Subscription, $3. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 29,625 net paid. 12 to 24 
pages, 8 columns; length, 21 in.; width, 2 1/12 
in. Can use matrices. 



MASSACHUSETTS 



Advertising rates, agate, 14^ a line; 6 times or 
1,000 lines, 13f; 13 times, or 1,500 lines, 12jf; 
26 times, or 3,000 lines, 11 f!; 78 times, or 
5,000 lines, lOj*; 7,000 lines, 9J^j!; 104 times, 
or 10,000 lines, 9fi. Position, li or 2f! extra; 
page 2 or 3 (no position guaranteed), 33H % 
extra; first page, $4 an inch. Classified, 2p per 
word; displayed, 12^ a line. Readers, (minion), 
50^ a line;"500 lines, 350; 1,000 lines, lOfS; 
first page, $2.50. 

L'OPINION PUBLIQUE— Every evening ex- 
cept Sunday. French-Independent. Estab- 
lished 1893. Belisle Printing & Pub. Co., 
publishers. Subscription, $6. Sworn average 
circulation for six months prior to April, 1920, 
5,389* net paid. 8 pages, 6 columns; length, 
20 3^2 in.; width, 2 5/12 in. Can use mats. 

Advertising rates, 90 ?i an in.; 1 week, 55(i; 
one month, 45j!; 100 in., on yearly contract, 
50j5; 250 in., 46^; 500 in., iSi; 750 in., 40e; 1,000 
in., 36p. Position, 15 or 25% extra. Transla- 
tions free. Readers, lof a count line. Classi- 
fied, Sf a line. 

POST — Every evening except Sunday. In- 
dependent. Established 1891. John H. Fahey, 
publisher. Subscription, $6. Sworn detailed 
average circulation for six months ending March, 
1920, 23,833* net paid. 12 to 32 pages, 8 col- 
umns; length, 211.^ in.; width, 2 1/12 in. Can 
use mats. 

Advertising rates, agate, 8p, flat, a line; full 
position, lOC; first page, 20ji; page, 2 or 3, (full 
position), llf!. Classified, 2p per word; dis- 
played, lOfi a line. Readers, 30fi a line; first 
page, 50c. 

SCHOOL ARTS MAGAZINE— Monthly (20th 
of month preceding, except July and August). 
Educational. Established 1901. Davis Press 
(Inc.), publishers. Subscription, $3. Claimed 
average circulation for the year 1919, 6,200. 
80 pages, 2 columns; length, 8}4 in.; width, 2 5^8 
in. Cannot use mats. Forms close 1st of month 
preceding. Office, 25 Foster St. 

Advertising rates, agate, 60 j! a line; full page, 
$75; }4, $45; H, $30; H, $25. Discounts of 
3, 5 or 10%. on 3, 5, or 10 insertions within one 
year. Back cover, $110; inside covers, $80. 

SVE A— Weekly (Wednes.). Swedish-Ind. 

Established 1897. Svea Pub. Co., publishers. 
Subscription, $2. Claimed average circulation 
for six months ending June, 1920, 35,309. 20 
pages, 8 columns; length, 23 ?4 in.; width, 2>i 
in. Can use matrices. 

Advertising rates, agate, 14 fi a line. Dis- 
count of 5 % on 10,000 line contracts. Position, 
20% extra. Readers (brevier), 30fi a hne. 

TELEGRAM — Every morning including SUN- 
DAY. Republican. Established 1884. Tele- 
gram Newspaper Co., publishers. Subscrip- 
tion, $8. Sworn detailed average circulation for 
three months ending March, 1920, daily, 33,153* 
net paid; Sunday, .39,071* net paid. Daily, 
16 to 26 pages; Sunday, 48 to 72 pages, 8 col- 
umns; length, 211^ in.; width, 2^ in- Can use 
matrices. 

Advertising rates, agate, daily, 16(5 a line; 
Sunday, 18 5!; 1,000 lines, on yearly contract, 
140 or 160; 3,000 lines, 120 or 140; 5,000 lines, 
110 or 130; 10,000 lines, 100 or 120. Position, 
15 and 25 %o extra. Classified, 2^ per word. 
Readers, 200 a count line; first page, $1.50. 



90 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MICHIGAN 



ADBIAN — Population, 1919 estimate, 11,878. 
Is served by three railroad systems with ten 
radiating steam railway lines and one inter- 
urban line. In the center of fine farming 
section and shipping point for live stock, 
grain and dairy products; industries include 
phonograph, piano, furniture, auto accessories, 
wire fence, screen doors, razor strops, drawing 
tables, electric bells, knit goods, condensed 
milk, etc. Seat of Adrian College and St. 
Joseph's Academy and State Industrial Home 
for Girls. Annual value of manufactured 
products, $15,000. Bank Clearings during 
year ending June, 1920, $11,415,174.16. 



MICHIGAN PATRON — Monthly (15th). 
Grange and Agricultural. Established 1902. 
The Patron Publishing Co., publishers. Sub- 
scription, 25 (i. Sworn average circulation for 
year ending June, 1920, 18,500. 6 pages, 7 
columns; length, 21 in.; width, 2li in. Forms 
close 1st. Can use matrices. 

Advertising rates, agate, lOji a line, flat. 

TELEGRAM — Every evening except Sunday. 
Independent. Established 1892. Stuart H. 
Perry, publisher. Subscription, $7.50. Sworn 
detailed average circulation for six months ending 
March, 1920, 10,266* net paid. 8 to 12 pages, 
8 columns; length, 21 in.; width, 2 in. Can 
use mats. 

Advertising rates, agate, Sl^i, flat, a line. 
Position, 10% or 25% extra. Classified, Ij! 
per word. Readers, 12^ per count line. 



ANN ARBOR— Population, 19,516. On Huron 
River, 2 railroads and 1 interurban. Fine 
farming country. Largest steel ball factory 
in the world; other articles manufactured 
are broaches and broaching machinery, stamp 
metal parts, grey iron castings, springs, wind- 
shields, wire fence, gates, etc., trailers, drop 
forgings, chucks, trolley supplies, carburetors, 
machine tools, furniture, lamps, silk lamp 
shades; commercial balers; scientific apparatus 
and instruments, pharmaceutical and toilet 
aTticles, agricultural implements, hay presses, 
silo fillers, chemicals, toys, rugs, lace curtains, 
ladies' suits and corsets. Seat of University of 
Michigan and University School of Music. 
Student population, 9,800. Annual value of 
manufactured products, $12,000,000. Bank 
clearings during 1919, $22,775,222.85. 



TIMES-NEWS — Every evening except Sun- 
day. Independent. Established 1835. Times- 
News Co., publishers. Subscription, $7.80. Sworn 
average circulation for six months prior to April, 
1920, 7,524 net paid. 8 to 16 pages, 8 columns; 
length, 20 in.; width, 2 in. Can use matrices. 

Advertising rates, agate, 3V2C a line, flat; 
in position, 4J-^fi. Readers, loe aline; following 
news, 25f'; first page, 50if; bold face, double. 
Classified, 2f per word. 



BATTLE CREEK — Population, 36,164; Camp 
Custer — Army Training Camp — 36,000 soldiers, 
located here. On Kalamazoo River and is 
served by three railroads. Has fine water 
power and surrounded by excellent fruit, grain 
growing and wool producing section. Manu- 
factures include threshing machines and en- 
gines (2 big plants), 3 big steam pump plants, 



paper mill, gas stove plant, twist drills, steel 
products, brass specialty plant, printing press 
plant, paper cartons and fibre shipping cases, 
largest cereal food center in the world, largest 
sanitarium in the world with 2,000 transient 
population. 94 % of population are American 
born and 70% own their homes. Bank de- 
posits over $26,164,726.30. Annual pay roll 
exceeds $12,000,000. Annual value of manu- 
factured products, exceeds, $40,000,000. 



DOGDOM— Monthly {1st). Kennel. Es- 
tablished 1900; F. E. Bechmann, publisher. 
Subscription, $2.00. Claimed average circula- 
tion for year 1920, 7,500. 56 pages, 2 columns; 
length, 8% in.; width, 1% in. Cannot use 
matrices. Forms close, 10th. 

Advertising rates, .$4 an inch; full page, $48; 
Vi, $16; H, $9. Discounts, 5%, 10% or 20% on 
3, 6 or 12 month contract, to be paid quarterly 
in advance. 



DOG FANCIER— Monthly (1st). Kennel. 
Established 1891. Eugene Glass, publisher. 
Subscription, $1.50. Claimed average circulation 
for year 1919, 6,500. 48 pages, 3 columns; 
length, 9 in.; width, 2J^ in. Cannot use mats. 
Forms close 20th. 

Advertising rates, $2.00 an inch. 

ENQUIRER-NEWS — Every evening except 
Sunday; SUNDAY morning. Ind. -Republican. 
Established 1900. Enquirer-News Co., pub- 
lishers. Subscription, $7.50. Sworn detailed 
average circulation for three months ending 
March, 1920, daily, 11,202; Sunday, 8,335. 12 to 
24 pages, 8 columns; length, 21 in.; width, 2 1/12 
in. Can use mats. 

Advertising rates, daily or Sunday, 91? an 
inch; 100 inches, 63(i; 200 inches, 56f . Full posi- 
tion 331/3% additional. Readers, lofi a count 
line. Classified, 9p a line. 



GOOD HEALTH— Monthly (1st). Home 
Health. EstabUshed 1865. Good Health Pub. 
Co., publishers. Subscription, $2.50. Detailed 
average circulation for year 1920-21, 20,248*. 
80 to 88 pages, 1 column; length, 8 in.; width, 
2^i in. Forms close 15th. 

Advertising rates, agate, 30 cts. a line; full 
page, $60; H and J^ pages, pro rata. 

MOON JOURNAL — Every evening except 
Sunday. Ind. -Republican. Established 1915. 
Moon Journal Co., publishers. Subscription, 
$6. Sworn average circulation for six months 
ending March, 1920, 5,944 net paid. 8 to 24 
pages, 8 columns; length 21 in.; width, 2 in. 
Can use matrices. 

Advertising rates, agate 3f! a line; 200 in.; 
on contract, 2 "-2 c a line. Position, 15 or 25% extra. 
Readers. lOp a line. Classified, 1 H)i per word. 

See advertisement on page 314. 



POULTRY BREEDER — Monthly (1st). 
Poultry. Established 1885. J. Wesley De- 
Rees and Carl A. Schneppe, publishers. Sub- 
scription, 50 cts. Claimed average circulation 
for year 1919, 17,000. 24 to 40 pages, 3 columns; 
length, 10 in.; width, 2 1 12 in. 

Advertising rates, an inch, $2; six months, 
$1.50; one year, $1.25 an inch. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



91 



MICHIGAN 



BAY CITY — Population, 47,544. On Saginaw 
Bay and is served by Grand Trunk; Detroit, 
Bay City & Wn.; Michigan Cent.; Pere 
Marquette and Detroit & Mack. Railway 
Systems; also Mich. Railway Co. — direct elec- 
tric lines to Detroit. Coal mines in vicinity 
and extensive fisheries. Industries include 
salt production, the manufacture of wrecking 
cranes, automobile bodies, auto trucks, trans- 
formers, knit goods, ready to erect houses, 
lumber, chemicals, chicory and beet sugar. 
Annual value of manufactured products, 
$75,000,000. 



TIMES-TRIBUNE — Every evening except 
Sunday. Ind. E.stablished 1872. Booth Pub. 
Co., publishers. Subscription, $7.80. Sworn 
detailed average circulation for three months 
ending March, 1920, 17,111* net paid. 8 to 
32 pages, 8 columns; length, 21}^ in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, 5f a line, flat. Classi- 
fied, lH(i per word. Readers, 200 a line. 



BENTON HARBOR— Population, 12,000. On 
Lake Michigan and is served by Pere Mar- 
quette; Cleve., Cinn., Chic. & St. L. Mich. 
Cent. Railway Systems. General farming 
and center of fruit growing region and is the 
most important shipping point for said com- 
modities on the lake; also extensive trade in 
lumber and barrel staves, headings and hoops. 
Group of mineral springs in vicinity, whose 
waters are shipped for medicinal purposes. 
Other industries of importance are furniture 
and overall factories; paint, fruit package, cider 
and vinegar works; iron and brass foundries. 



SUCCESSFUL BANKING— Monthly (1st,) 
Banking — Officials and Employes. Established 
1919. Successful Banking Pub. Co., publishers. 
Subscription, $1. Claimed average circulation 
for year ending March, 1920, 25,000. 72 pages, 
2 columns; length, 6J-^ in.; width, 2 in. Cannot 
use matrices. Forms close 1st of month pre- 
ceding. 

Advertising rates, quarter page, $20; half page, 
$40; full page (two colors), $75; second and third 
cover (one color), $87.50; fourth cover (one color), 
$100; double center spread (two colors), $250. 



DETROIT — Population, 1,088,923. On Detroit 
River between Lakes St. Clair and Erie. Is 
served by 19 separate railroad lines or divis- 
ions. Has excellent harbor and vast shipping 
interests. Leads the world in number and 
value of automobiles manufactured. Is also 
one of the leading aluminum castings, brass 
and bronze products, druggists' supplies, soda 
ash, stoves, tobacco and other lines. Value of 
manufactured products in 1919, $1,500,000,000. 
Building construction first four months of 
1920, $.34,586,455. Internal revenue receipts 
in 1919, $209,162,186; imports (1st 11 mo.), 
$68,725,140; exports {1st 11 mo.) $268,242,854. 
Bank Clearings during 1919, $4,515,920,674. 



ABEXD-POST — Every evening except Sun- 
day. SUNDAY morning and FAMILIEN 
BLAETTER, semi-weekly. Tuesdays and Fri- 
days. German-Republican. Established 1854. 
August Marzhausen, proprietor. Subscription, 
daily, $10.20; semi-weekly, $2.50. Claimed aver- 
age circulation for year ending June, 1920, daily, 
18,100; Sunday, 18,100; semi-weekly not given 
by publisher. 8 pages; Sunday, 16 pages, 7 col- 



MICHIGAN 



umns; length, daily, 21 in.; width, 2J8 in. Can 
use matrices. 

Advertising rates, daily or Sunday, $1.96 an 
in.; four times, $1.68; six times, $1.54; 100 in. 
on yearly contract, $1.26: 200 in., $1.40; 300 in., 
$1.26; 500 in.. 98j!: 750 in.. 91fi; 1.000 
in.. 840; 2,000 in., 770. Automobile, $1.40 
an inch. Readers, first page, 500; inside 
pages, 300 a line. Classified, 214 cts. per 
word. SEMI-WEEKLY, display, $1.50 an inch, 
with discounts, on yearly contracts, of 5, 7}^, 10, 
12 1^, 15, 20, 25, 30 or 40% on 100, 200, 300, 500. 
750. 1,000, 3,000 or 4,000 lines space. Readers. 
50 cts. a line. 

See advertisement on page 384. 

AMERICAN BOY— Monthly (1st). Juvenile. 
Established 1899. The Sprague Pub. Co., pub- 
lishers. Subscription, $2.50. Sworn detailed 
average circulation for 1st 6 months 1920, 
245,000 net paid. 52 to 76 pages, 4 columns; 
length, 14 J4 in.; width, 2 34 in- Forms close 2oth 
2nd preceding month. 

Advertising rates, agate, $2 a line; 14 page or 
more, $1.85 a line. 



BULLETIN OF PHARMACY — Monthly 
(1st). Pharmaceutical. Established 1887. 

E. G. Swift, publisher. Subscription, $1. 
Claimed average circulation for year 1920, 15,000. 
100 to 120 pages, 2 columns; length, 9 in.; width. 
3 in. Can use matrices. Forms close 20th. 

Advertising rates, full page, $86; H. $46; M. 
$26; H. $16; 1/16, $11; three times, $82, .$44. 
$25, $15 or $10; six times, $78, $42, $34, $14 or 
$9; nine times, $74, $40, $23, $13 or $8; twelve 
times, $70, $38, $22, $12 or $7. 



BURROUGHS CLEARING HOUSE — 
Monthly (20th preceding) Financial. Established 
1916. Burroughs Adding Machine Co., publish- 
ers. Subscription, gratis. Claimed average circu- 
lation for year 1919, 50,5.30. 36 pages, 3 columns; 
length, lOK in-; width, 2\-i in. Cannot use mats. 
Forms close 25th second month preceding. 

Advertising rates, agate, $1 a line; full page, 
$350; 23 page, $235; H page, $120; 14 page, 
$60. Back cover (in colors), $500. Inside back 
or inside front cover (in colors), $400. 

DONGO — Semi-monthly (1st and 15th). 
Hungarian-Literary. Established 1903. Don- 
go Pub. Co., publishers. Subscription, $3. 
Claimed average circulation for year 1919, 20,060. 
16 pages, 3 columns; length, 10 in.; width, 2}^ 
in. Cannot use matrices. 

Advertising rates, $1.68. flat, an inch. 



DZIENNIK POLSKI — Every evening except 
Sunday. Polish-Independent. Established 

1903. Polish-American Pub. Co. (Inc.), pub- 
lishers. Subscription, $3. Claimed average circu- 
lation for six months ending June, 1920, 11,300. 8 
pages, 7 columns; length, 20 in.; width, 2^6 in- 
Can use mats. 

Advertising rates, 70e an inch. Classified, 
20 per word. 

FAMILIEN BLAETTER — Semi-weekly edi- 
tion of Abend Post, wnich see. 



FRATERNAL INDEX — Monthly (1st). 
Fraternal — O. of S. B. Established 1888. Order 
of The Star of Bethlehem, publishers. Subscrip- 
tion, 50 cts. Claimed average circulation for 
year 1919, 17,000. 8 pages. 4 columns; length. 



92 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



IMICHIGAN 



14 in.; width, 2J^^ in. Cannot use matrices. 
Forms close 25th. 

Advertising rates, 10 cts., a line; $1 an in. 



FREE PRESS— Every morning including 
SUNDAY. Independent. Established 1831. 
The Detroit Free Press, publishers. Subscrip- 
tion, $9; Sunday, $5. Sworn detailed average 
circulation for six months ending March, 1920, 
daily, 146,374* net paid; Sunday, 170,811* net 
paid. Daily, 12 to 24 pages; Sunduay, 84 tb 116 
pages, 8 columns; length, 21}/^ in.; width, 2 
in. Can use mats. 

Advertising rates, agate, daily, 25 (i, flat, a line; 
Sunday, 30 p. Position, daily, next to reading, 
3fS a line extra; full position, 5f!; Sunday, 5 or 
8t. ROTOGRAVURE SECTION (Sunday only, 
7 columns; length, 213/7 in.; width, 2 in.), 
60fi a line; 1,500 lines, on contract, 55p; 3,500 
lines, 50 f!. Classified, daily, 30 j! a line; Sunday, 
36fi a line. Readers, daily, $1.75 a line; Sunday, 
$2; first page, $2 or $2.25. 

G. LOGAN PAYNE CO. 

See advertisement on pages 312, 313, 314, 
315and31G. • 

JOURNAL — Every evening except Sunday. 
Ind.-Republican. Established 1883. The De- 
troit Journal Pub. Co., publishers. Subscrip- 
tion, $6. Sworn detailed average circulation for 
three months ending March, 1920, 110,719* 
net paid. 16 to 36 pages, 8 columns; length, 
21 Jo in.; width, 2 in. Can use matrices. 

Advertising rates, agate, 26c' a line; 1,000 
lines, 2ot; 2,500 lines, 24d; 5,000 lines, 23$!. 
Mail Order, 24^, flat, a line. Position, 10 or 
25 '~'c extra. Readers, (allow two lines for head- 
ing), $1 a line; first page, $1.75; telegraphic, 
$2. Classified, 24 p a line. 

See advertisement on page 396. 



MAGYAR HIRLAP — (Hungarian News)— 
Semi-weekly (Tues.-Fri.). Hungarian Indepen- 
dent. Established 1912. Anton Feder, pub- 
lisher. Subscription, $3. Sworn average cir- 
culation for year ending Marcji, 1920, 18,752. 
S to 16 pages, 7 columns; length, 20 in.; width, 
2% in. Cannot use mats. 

Advertising rates, $1.12 an inch; 1,000 in., 
70(<. Readers, 15f< a line, 100 lines, 12?!; 250 
lines, 10 p; 500 lines, 8 p. Classified, 4fi per word. 



MICHIGAN 



MICHIGAN CHRISTIAN ADVOCATE — 
Weekly (Wed.). Methodist. Established 1874. 
Michigan Christian Advocate, (Inc.), publishers. 
Subscription, $2. Sworn average circulation for 
six months ending June, 1920, 17,321 net paid. 
24 pages, 3 columns; length, 11 in.; width, 2J^ in. 

Advertising rates, per agate line, 10 cts.; 1,000 
lines or more, 8 cts. 



MICHIGAN FARMER— Weekly (Sat.). Ag- 
ricultural. Established 1843. The Lawrence 
Pub. Co., publishers. Subscription, $1. Sworn 
detailed average circulation for year ending 
June, 1920, 78,053* net paid. 20 to 40 pages, 
4 columns; length, 13 J-^ in.; width, 2)6 in. Can- 
not use matrices. 

Advertising rates, agate, 55j! a line, flat; 
effective July, 1921, 60 fi. In combination with 
Ohio Farmer and Pennsylvania Farmer, $1.65 
or $1.75 a line. 

MICHIGAN MANUFACTURER & FINAN- 
CIAL RECORD— Weekly (Sat.). Financial- 
Industrial. Established 1907. Manufacturer 
Pub. Co., publishers. Subscription, $5. Claimed 



average circulation for year 1919, 7,500 net. 
60 pages, 3 columns; length, 10}^^ in.; width, 
2% in. Can use matrices. 

Advertising rates, $3.25 an in.; with dis- 
counts on 416, 832 or 1040 inch contracts. 
Readers, 25 cts. a line. 



MOTORMAN AND CONDUCTOR— Month- 
ly (1st). Labor. Established 1892. Amal- 
Ass'n Street Electric Ry. Employes of Amer- 
ica, publishers. Subscription, 75 cts. Claimed 
average circulation for six months ending Jan., 
1920, 108,000 net. 40 pages, 2 columns; length, 
8 in.; width, 2J^ in. Forms close 10th. 

Advertising rates, $1.5 an inch; full page, 
$150; }/2 or }4 page, pro rata. 



MOTOR WEST— See Los Angeles, Calif. 



NEWS — Every evening except Sunday; SUN- 
DAY. Morning. Independent. Established 
1873. The Evening News Ass'n, publishers. 
Subscription, $6. Sunday, $4. Sworn detailed 
average circulation for three months ending 
March, 1920, daily, 246,186* net paid; Sunday, 
219,518* net paid. 16 to 44 pages; Sunday, 
84 to 120 pages, 8 columns; length of columns, 
22 in.; width, 2 in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
35?! a line; 1,000 lines, on yearly contract, 32 jf; 
2,500 lines, 3li; 5,000 lines, 30 fi. Position, 5 
and 10 p a line extra. Automobile directory, 
52 consecutive Sundays (extra space, pro rata), 
30<! a line. Sunday Magazine, 35c a line. 
ROTOGRAVURE (Sunday edition), 65p a line; 
1,000 lines, on yearly contract, 62 ji; 2,500 lines, 
61 f!; 5,000 lines, 60$!. Readers, evening or 
Sunday, $2.25; first page, 50 f! a line extra; 
full face type counts double. Classified, eve- 
ning or Sunday, 6^ per word. 



PAUL BLOCK (INC.). 

See advertisement on pages 395 and 396. 

PERE MARQUETTE MAGAZINE— Month- 
ly (1st). Welfare-Railway Employees. Es- 
tablished 1909. Pere Marquette Railroad, pub- 
lishers. Subscription, $1, (free to employees). 
Claimed average circulation for year 1919, 14,000. 
56 pages, 2 columns; length, 8 J-i in.; width, 2% 
in. Cannot use mats. Forms close 15th. 
Office, Union Depot. 

Advertising rates, full page, $40; 32i $22; 

I, $12; i/g, $6; 1/16, " 

6 or 12 time contracts. 



POLISH RECORD— Every .evening except 
Sunday; POLONIA-RECORD, SUNDAY morn- 
ing. Polish-Independent. Established 1913. 
Polonia Pub. Co., publishers. Subscription, 
daily, $6; Sunday, $2. Sworn average circula- 
tion for six months ending March, 1920, daily, 
18,169* net paid; Sunday, 7,800* net paid. 
12 to 16 pages, 7 columns; length, 21 in.; width, 
2,' 6 in. Can use mats. 

Advertising rates, daily or Sunday, 9f! a line. 
Position, 25^0 extra. Readers, 25f! a line. Clas- 
sified, 2p per word. 

RAILWAY MAINTENANCE OF WAY 
EMPLOYES JOURNAL — Monthly (1st). 
Labor — R. R. Section Foreman. Established 
1891. United Brotherhood of Maintenance of 
Way Employes and Railway Shop Laborers, 
publishers. Subscription, $1. Claimed aver- 
age circulation for six months ending June, 1920 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



93 



MICHIGAN 



300,000 net. 36 pages, 2 columns; length, 8 in. ; 
width, 2J2 in. Forms close 6th to 10th. 

Advertising rates, agate, $2.50 a line; full 
page, $450; J2, *250. 

RETAIL DRUGGIST — Monthly (1st). 
Pharmaceutic. Established 1892. Edw. N. 
Hayes, publisher. Subscription, $1. Sworn 
detailed average paid circulation for six months 
ending June, 1920, 12,080*. 68 pages, 2 col- 
umns; length, 8}<i in.; width, 3 in. Can use 
mats. Forms close 20th. Office, 250 W. Lafay- 
ette Blvd. 

Advertising rates, full page, $100; Vi, $60; 
}4, $40; Vg, $22; 1/16, $12. .50. Discounts, 5, 
10 or 15% on 3, 6, or 12 times. Want ads, 
5ff per word. 



SATURDAY NIGHT— Weekly (Thur.). In- 
dependent. Established 1907. Detroit Satur- 
day Night Co., publishers. Subscription, $4. 
Claimed average circulation for year ending 
June 30, 1920, 23,165. 24 to 52 pages, 7 col- 
umns; length, 20 J2 in-! width, 2 in. Can use 
mats. 

Advertising rates, agate, 18fi, flat, a line. 
Readers, $1 a line. Classified, 18^ a line. 

See advertisement on page 312. 



THERAPEUTIC GAZETTE — Monthly 
(15th). Medical. Established 1876. E. G. 
Swift, publisher. Subscription, $2. Claimed 
average circulation for year 1920, 15,000. 140 
pages, 2 columns; length, 9 in.; width, 3 in. 
Can use matrices. Forms close 1st. 

Advertising rates, full page, $76; J^, $41.50; 
H, $24; Vs, $16; A. SIO. 



TIMES — Every evening except Sunday. In- 
dependent. Established 1900. The Detroit 
Times Co., publishers. Subscription, $3. 

Sworn detailed average circulation for six months, 
ending March, 1920, 13,429 net paid. 10 to 
24 pages, 8 columns; length, 21 in.; width, 2 1/12 
in. Can use mats. 

Advertising rates, agate, 15 cts. a line; next 
to reading, 1634 cts.; full position, 20 cts.; 1,000 
lines within one year, 10, 11 or 12 34 cts.; 2,000 
lines, 9, 10 or 12 cts.; 3,000 lines, 8, 9 or 10 
cts.; 4,000 lines, 7, 8 or 9 cts.; 5,000 lines, 6, 
7 or 7 34 cts. Publishers, Automobiles, Hotels, 
Resorts, Educational or Real Estate, 10 cts. 
a line, or lower if earned. Readers, brevier, 
40 cts. a line; first page, 75 cts. Classified, 
1 J4 cts. per word. 

VOCE DEL POPOLO— Weekly (Friday). 
Italian-Independent. Established 1910. Ital. 
ian Pub. Co., publishers. Subscription, $1.50. 
Claimed average circulation for year ending 
March, 1919, 5,000. 8 pages, 7 columns; length, 
20^ in.; width, 2}4 in. Cannot use matrices. 

Advertising rates, 50 cts. an inch; 500 inches, 
on yearly contract, 45 cts.; 1,000 inches, 40 cts. 

FARMINGTON— Population, 800. A suburb 
of Detroit and is served by Detroit United 
(Electric) Railroad. Industries of importance 
are — flour and feed mills; sa .v mills; cement 
block works; cheese factories and publishing 
houses. 



LOCOMA— Monthly (1st). Personal sub- 
jects. Established 1918. Locoma Pub. Co., 
publishers. Subscription, $1.50. Claimed aver- 
age circulation for year ending June, 32,841 



MICHIGAN 



net paid. 20 pages, 3 columns; length, 10 34 
in.; width, 2 34 in. Cannot use matrices. Forms 
close 10th. 

Advertising rates, agate, 25 cts. a line; full 
page, $100; two columns, $70; one column, $35. 
Second, third and back covers (two colors), 
$150. Full cover page in black, $120. 

FLINT— Population, July 1, 1920, city limits 
extended estimated now 102,000. On 

Flint River and is served by Grand Trunk and 
Pere Marquette railroads and two interurban 
lines. Industries include automobiles, varnish 
and paint, automobile springs and axles, brass 
and iron foundries, machine shops, cigar facto- 
ries, women's garments, flour mills and ele- 
vators, automobile bodies, wheels and sheet 
metal parts. Municipal water works and 
filtration plant. Generating plant of the 
Consumers Power Co. with hydro current from 
Au Sable river. Seventeen public schools 
valued at $1,600,000; two Parochial schools; 
two business colleges. Michigan School for 
the Deaf located here. Annual value of riianu- 
factured products, $500,000,000. 



JOURNAL — Every evening except Sunday. 
Independent. Established 1883. Booth Pub. 
Co., publishers. Subscription, $4. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 27,942 net paid. 12 to 48 pages, 
8 columns; length, 213'2 in.; width, 2 in. Can 
use mats. 

Advertising rates, agate, 8fi a line; on yearly 
contracts, in full position, 10^. Classified, 2(i 
per word. Readers, 50f5 a line. 



GRAND RAPIDS— Population, 135,000. On 
Grand River, and is served by five railroads 
and three interurbans. Distributing point for 
very wide section. Gypsum deposits in vicinity. 
Said to be the largest producers in the world 
of carpet-sweepers, gypsum products, show 
cases, window sash pullies, refrigerators, as- 
phalt, shingles, folding paper boxes, belt lacing 
machines and sticky fly-paper, and the largest 
manufacturers in the United States of Manual 
Training equipment, opera chairs, church pews 
and school seats. Michigan Soldiers' Home 
located here. Jobbing business is in excess of 
$40,000,000.00 per year. Annual value of 
manufactured products, $75,000,000.00. Bank 
clearings during the year 1919, $290,330,182.35. 



COMMONWEALTH— Weekly (Thurs.) In- 
dustrial and civic. A. P. Johnson, publisher. 
Subscription, $1.75. Sworn average circulation 
for six months prior to April, 1920, 35,000 net 
paid. 8 to 16 pages, 4 columns; length, 14 32 in.; 
width, 2 3^ in. Can use matrices. Forms close 
Saturday. 

Advertising rates, lOi a line, flat. Position, 
10% or 25%. Classified, same as display. 



FRUIT BELT— Monthly (1st). Horticul- 
tural and Agricultural. Established 1905. 
Fruit Belt Pub. Co., publishers. Subscription, 
50ff. Detailed average circulation for year 
1920-21, 39,434*. 32 pages, 4 columns; length, 
12,14 in.; width, 2 3^ in. Forms close 25th. 

Advertising rates, agate, 25 cts. a line. Clas- 
sified, 3 cts. per word. 

HERALD — Every morning including SUN- 
DAY. Republican. Established 1884. Herald 
Pub. Co., publishers. Subscription, $5. Sworn 



94 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MICHIGAN 



average circulation for six months prior to 
April, 1920, daily, 32,370* net paid; Sunday, 
23,748* net paid. Daily, 10 to 16 pages; Sunday, 
48 to 64 pages, 7 columns; length, 21 in.; width, 
2}4 in. Can use matrices. 

Advertising rates, agate, 15f! a line; 1,000 lines, 
on yearly contract, 11^; 5,000 lines, 8i. Position, 
25<^c and 50% extra. Classified, i\2i per word. 
Readers, 50(i a line; first page, $1. 



HUISVRIEND— Monthly (15th). Hollan- 
dish-ReUgious. Established 1892. H. H. D. 
Langereis, publisher. Subscription, 50 cts. 
Claimed average circulation for year 1919, 12,600. 
16 pages, 3 columns; length, 9}^ in.; width, 
2}4 in- Forms close 1st. 

Advertising rates, agate, 9i a line, flat. 



MICHIGAN TRADESMAN— Weekly (Wed- 
nesday). Mercantile. Established 1883. 
Tradesman Co., publishers. Subscription, $3. 
Sworn detailed average circulation for year 1919, 
9,300*. 52 pages, 4 columns; length, 12 in.; 
width, 2 1 g in. Can use mats. 

Advertising rates, $1.50 an inch; one month, 
$1.45; three months, $1.35; six months, $1.30; 
one year, $1.25. E. O. W. 10% additional. Read- 
ers, 30 cts. a line. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1863. A. P. Johnson, 
publisher. Subscription $4. Sworn detailed 
average circulation for six months ending March, 
1920, 10,990 net paid. 10 to 20 pages, 7 columns; 
length, 21 l-i in. ; width, 2 % in. Can use matrices. 

Advertising rates, 5fi a line; next to reading, 
5}4i; full position, 6»i. Classified, (Caps count 
double), 2^ per word. Readers, 35ji a count line. 



PRESS — Every evening except Sunday. In- 
dependent. Established 1890. The Booth 
Publishing Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 79,707* net paid. 16 to 
32 pages, 8 columns; length, 22 in.; width, 2 
in. Can use matrices. 

Advertising rates, agate, 14^ a line, flat; full 
position, 18f!. Amusement and political, 18(5. 
Readers, among similar notices, 50 fi a line; 
following news matter, 75^ a line; first pages, 
without position, $1 a line. Classified, 2ji per 
word. 



MICHIGAN 



WACHTER (DE)— Weekly (Wednesday). 
Hollandish-ReUgious. Established 1867. Pub- 
lication Comm Chr. Reformed Church, pub- 
lisher. Subscription, $1.75. Sworn average 
circulation for six months ending June, 1920, 
8,520* net paid. 16 pages, 4 columns; length, 
16 in.; width, 2}4 in. Cannot use mats. 

Advertising rates, 85 cts. an inch. 



HANCOCK— Population, 12,000. Two railroads 
and one interurban line; waterways connecting 
at either end with Lake Superior. Extensive 
farming interests, throughout the surrounding 
territory being in the heart of the celebrated 
"Cloverland." Copper mining, woodworking 
plants; huge coal docks; smelting works; 
foundry and machine shops being the leading 
industries. Annual payroll exceeding 

$4,000,000.00. 



AMERIKAN SUOMETAR — Tri-weeklv, 
(Tues., Thurs. and Sat.). Finnish-Ind. Estab- 
lished 1899. The Finnish Lutheran Book Con- 



cern, publishers. Subscription, $2.75. Sworn 
detailed average circulation for six months ending 
May, 1920, 5,882* net paid. 8 pages, 7 columns; 
length, 20 3i in.; width, 2 3^ in. Cannot use 
matrices. 

Advertising rates, 555i an inch; 250 in., 
on yearly contract, 50f!; 500 in., 45f ; 750 in., 40^; 
1,000 in., 35f!. Translations made free of extra 
charge. 



HIGHLAND PARK— Population, 90,000. Lo- 
cated 5 miles north of Detroit, on Detroit 
Terminal Railroad. Leading industries are 
automobile factories, employing 40,000 men; 
engine works. Annual value of manufactured 
products, $150,000,000. 



TIMES— Weekly (Fri.). Republican. Es- 
tablished 1911. Times Pub. Co., publishers. 
Subscription, $1.50. Claimed average circula- 
tion for year 1919, 7,200. 8 to 16 pages, 8 
columns; length, 23 in.; width, 2 in. Can use 
matrices. 

Advertising rates, 70 cts. an inch. 



HILLSDALE — Population, 5,647. Located in 
a prosperous agricultural region, being a 
shipping point for the surrounding territory. 
Served by New York Central Railroad. In- 
dustries of importance are flour mills; novelty 
and gas engine works; farm lighting plants; 
brooms, screen door, fur coat and storage 
battery, fiber _ furniture factories. Hillsdale 
College (Baptist) is located here. Annual 
value of manufactured products, $10,355,000. 
Bank clearings during 1919, $37,000,000. 



NEWS— Every evening except Sunday. In- 
dependent. Established 1846. Harvey J. Bur- 
gess, publisher. Subscription, $5. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 5,314* net paid. 6 to S pages, 8 
columns; length, 20} 2 in.; width, 2 in. Can use 
matrices. 

Advertising rates, 2}4i a line; full position, 
3i. Readers, 2^ per word; among reading, 4f*. 
Classified, 1 i per word. 



HOUGHTON— Population, 5,113. Seat of 
Houghton County. Two railroads and one 
interurban line; waterways connecting at either 
end with Lake Superior. Leading industries 
are large wholesale houses; railroad shops; 
copper mining; packing houses, with annual 
payroll of $3,500,000.00. Michigan College of 
Mines. 



MINING GAZETTE— Every morning, except 
Monday, including SLTNDAY. Republican. Es- 
tablished 1858. The Mining Gazette Co., pub- 
lishers. Subscription, $7.80. Sworn average 
circulation for six months prior to April 1, 1920, 
7,011* net paid. 8 to 32 pages, 7 columns; length, 
21 3^' in.; width, 2\i in. Can use mats. 

Advertising rates, oOi an inch; 200 in., 40»S; 
500 in., 32(f; 1,000 in., 28i. Position, 10 and 25% 
extra. Locals, 15 f5 a line. Classified, li per 
word. 



ITHACA— Population, 2,140. County seat of 
Gratiot. Located in the richest agricultural 
district in Michigan; on the Ann Arbor R. R. 
The principal industries are three grain and 
bean elevators; creamery; cigar factory. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



95 



MICHIGAN 



GRATIOT COUNTY HERALD— Weekly. 
(Thursday). Republican. Established 1866. 
^IcCall & McCall, publishers. Subscription, 
$2. Claimed average circulation for year 

1919, 5,000. U to 24 pages, 8 columns; length, 20 
in.; width, 2 in. Cannot use mats. 

Ad\-ertising rates, 3oi an inch, flat. Com- 
position, 5c an inch additional. 



JACKSON— Population, 48,373. On Grand 

River, 74 miles west of Detroit. Served by 
8 railroad divisions and 4 interurbans. Ex- 
cellent agricultural section. Variety of in- 
dustrial products, including automobiles, 
parts and accessories, cement mixing machin- 
ery, agricultural implements, signs and bill- 
boards, gas and gasoline engines, refrigerators, 
sewer pipe and tile, corsets, marine motors, 
chemicals, furnaces, trucks, bicycle and motor- 
cycle wheels and machine tools; over 236 fac- 
tories, with an annual payroll of 815,500,100.00. 
Michigan State Prison located here. Bank 
clearings during 1919, $75,245,687.68. 



CITIZEN PATRIOT— Every evening except 
Sunday; SUNDAY morning. Independent. 

Established 1837. Booth Pub. Co., publishers. 
Subscription, $7.80. Sworn detailed average cir- 
culation for six months ending March, 1920; 
daily, 21,34.3* net paid; Sunday, 20,010 net paid. 
10 to 32 pages, 8 columns; length, 213-i in.; 
width, 2 in. Can use mats. 

Advertising rates, agate, 6i a line, flat. Posi- 
tion, 2c a line extra. Classified, 13^20 per word. 
Readers, 20 p a count line. 



NEWS — ^Every morning including SUNDAY 
and evening. Independent. Established 1918. 
Jackson News Pub. Co., publishers. Subscrip- 
tion, $7.80. Sworn average circulation for six 
months prior to April, 1920, daily, 14,041 net 
paid; Sunday, 14,041 net paid. 10 to 16 pages, 
8 columns; length, 21}^ in.; width, 2. Can use 
matrices. 

Advertising rates, ii, flat, a line; full posi- 
tion, 4}-^0. Readers, 15fi a line. Classified, 
l}4t per word. 



KALAMAZOO — Population, 48,856. County 
Seat Kalamazoo County. Served by Mich. 
Cent.; N. Y. Cent, and other Railroads. 
Famous as a peppermint and celery growing 
center, also as a manufacturing city with 
varied industries, including plain and book 
paper mills (17 in number), engine and boiler 
works, windmills, saw mill machinery, car- 
riages, mattresses, bedding, vegetable parch- 
ment, stoves, stationery, springs and axles, 
gas lamps, electric signs, labels, tanks, and 
silos, musical instruments, enameled tanks, 
regalia, instantaneous hot water heaters, iron 
and brass castings, loose leaf binders, railway 
supplies, sleds, swings, paper boxes, corsets, 
automobiles, automobile trucks and automo- 
bile accessories, limousine tops, shoes, gar- 
ment factories, etc.; drug, chemical and labora- 
tories. 306 manufacturing enterprises in all, 
employing 12,600 people on an annual payroll 
of eight million dollars. Seat of Kalamazoo 
College, Western State Normal, Nazareth 



MICHIGAN 



Academy and the Michigan Asylum for the 
Insane is located here. Annual value of 
manufactured products $37,500,000. 



GAZETTE — Every evening except Sunday; 
SUNDAY morning. Independent. Established 
1833-1848. Kalamazoo Gazette-Telegraph Co., 
publishers. Subscription, $7.80. Sworn de- 

tailed average circulation for six months ending 
March, 1920, daily, 23,634* net paid; Satur- 
day, 19,646* net paid; Sunday, 22,840* net paid. 
12 pages, 8 columns; length, 21J-2 in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
6j!, flat, a line; in position, 8f; alongside read- 
ing, 15% extra. Readers, 20 j! a count line; 
telegraphic, 30 ji. Classified, ll-ii per word. 

LANSING— Population, 57,327. Capital of 

State. On Grand River. 4 trunk line rail- 
roads, one belt line and a connecting rail- 
road serve the city, coupled with three elec- 
tric lines with hourly interurban serv-ice 
throughout central Michigan. Distributing 
point for extensive farming section. Has ex- 
tensive trade in manufacture of automobiles, 
agricultural implements, gas engines, stationary 
and threshing engines, carriages and wagons, 
furniture, condensed milk, spokes, wind mills 
and pumps, cigars, flour, bricks and knit 
goods. Over 200 manufacturing institutions, 
emploving 17,000 workmen in plants, capital- 
ized at $125,000,000. Seat of State Agri- 
cultural College and State Reform School. 
Michigan College for the Blind located here. 
Annual value of manufactured products, $150,- 
000,000. Four banks — two branch banks — 
with a combined capital and surplu.s of $1,- 
352,000. 



MODERATOR-TOPICS— Weekly (Thurs.— 
during school year). Educational. Established 
1880. Michigan Education Co., publishers. 

Subscription, $2. Claimed average circulation 
for six months ending March, 1920, 5,000. 
16 pages, 3 columns; length, 9 ^4 in. ; width, 2 14 i°- 

Advertising rates, 1 inch, one time, $3.50; 
2 times, $5; 5 times, $8.98; 10 times, $15.12; 
20 times, $24.96; 40 times, $35.28; 14 page, one 
time, $24.05; one page, $43.20. 



STATE JOURNAL— Every evening except 
Sunday. Independent. Established 1855. 

The State Journal Co., publishers. Subscription, 
$6. Sworn detailed average circulation for six 
months ending Sept., 1920, 27,599* net paid. 
12 to 28 pages. 8 columns; length of columns, 
21 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, 7f a line, flat; full position, 
9e. Classified, 1 '20 per word. Reading notices, 
25e a count line. 



MENOMINEE— Population, 11,000. Seat of 
Menominee County. On Green Bay and is 
served by Chic. S. West'n.; Wise. & Mich. 
Chic, Milw. & St. R. Railroads. Extensive 
lumbering interests, the mills having an annual 
capacity of 275,000,000 feet. Other industries 
are; — iron works, steel casting plant; electrical 
appliance, health food, auto truck, go-cart. 



FT IS belter in an advertisement to understate your facts than to overstate them. 
^ When the public discovers that you have better than you say, their imaginations 
will supply any deficiency in yours. 



96 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MICHIGAN 



saw mill machinery, steel tubing and beet 
sugar factories. 



CLOVERLAND MAGAZINE — Monthly 
(1st). Live Stock and Agricultural. Estab- 
lished 1903. Andrews Publications, publishers. 
Subscription, $1. Claimed average circulation 
for year ending June, 1920, .36,400. 52 pages, 
4 columns; length, 12>'2 in.; width, 2yi in. Can 
use matrices. Forms close 15th. 

Advertising rates, agate, 30 cts., flat, a line. 



MOUNT CLEMENS— Population, 9,438. Seat 
of Macomb County. Located at head of 
navigation, on Grotiat River, steamers via 
Lake St. Clair to Detroit; also served by-^- 
Grand Trunk Railroad. Sugar beets, corn, 
beans and potatoes grown in abundance; 
other industries are — lumber mills, farm im- 
plement and sugar factories. Has medical 
springs. 



MICHIGAN BUSINESS FARMING— Week- 
ly (Saturday). Agricultural. Established 
1894. Rural Pub. Co. Subscription, $1. 
Detailed average circulation for year 1920-21, 
74,353*. 16 to 32 pages, 4 columns; length, 
ISyi in-; width, 2 J>^ in. Cannot use mats. 

Advertising rates, agate, 45 cts., fiat, a line. 
Color — red and black or blue, 10 % extra. Posi- 
tion, 20% extra. Classified, 5p per word. 



MUSKEGON — Population, including Muskegon 
Heights and North Muskegon, 51,000. On 
Lakes Michigan and Muskegon, an all-the-year 
harbor with daily boat service to Chicago and 
Milwaukee, also served by three railroads and 
interurban line. Center of resort trade and 
is shipping point for rich fruit country; also 
second to none in celery shipments. Has 
machine shops, malleable steel and gray iron 
foundries, electric crane, rubber and leather 
products, desk, filing cabinet, shade roller, 
piano, furniture and refrigerator factories, 
knitting and paper mills, boat building, auto- 
mobile engine and motor specialty works; 
unbreakable doll, paper box, extract, talking 
machine, automobile tire, manual training 
equipment, tanneries and pool and billiard 
manufactures. Annual value of manufactured 
products, estimated $60,000,000. Three na- 
tional and two state banks, having combined 
resources (June 30, 1920) of $15,721,887.03. 



MICHIGAN 



CHRONICLE — Every evening except Sun- 
day. Independent. Booth Pub. Co., pub- 
lishers. .Subscription, $3.60. Sworn detailed 
average circulation for six months ending March, 
1920, 12,204 net. 8 to 20 pages, 7 columns; 
length, 21 in.; width, 2}4 in. Can use matrices. 

Advertising rates, agate, 3^2C a line, flat; full 
position, 4J-2ji. Readers, 15t a count line; 

following news, 20?!. Classified, IHf^ per word. 



OWOSSO — Population, 12,575. On Michigan 
Central; Ann Arbor and Grand Trunk Rail- 
way Systems. Distributing point of a very 
large agricultural area Industries include 

flour mills; manufacturing of milk products, 
boilers, furnaces, malleable iron castings, 
mill machinery, auto parts, furniture, caskets, 
screen doors and windows and other wood- 
working establishments; stove and furnace 
foundries; sugar refinery; boiler works; divi- 
sion railroad shops. Annual value of manu- 
factured products, $10,500,000. 



ARGUS-PRESS— Every evening except Sun- 
day. Independent. Established 1854. Argus- 
Press Co., publishers. Subscription, $5. Sworn 
average circulation for six months prior to April, 
1920, 5,819 net paid. 8 to 20 pages, 7 columns; 
length, 21 in.; width, 2 J-g in. Can use matrices. 

Advertising rates, agate, 3J^p a line; 2,800 
lines, on yearly contract, 3^; 7,000 lines, '2^j^t; 
14,000 lines, 2}^i. Composition, }2f* a line, 
additional. Position, 10 or 15% extra. Read- 
ers, 12 cts. a line. Classified, 1 ct. per word. 

PONTIAC — Population, 34,273. 25 miles dis- 
tance from Detroit, with a 16-foot cement road 
connection. On Grand Trunk, Michigan 

Air Line and P. O. & N. railroad anct interurban 
line. A well known summer resort. Large 
produce and stock market. Industries also 
include the manufacture of automobiles, and 
automobile parts; flour mills; implements, 
brush, automobile top, power spraying, lea- 
ther goods and vending factories, structural 
iron, vinegar, paint and varnish works; auto- 
mobile painting and trimming plant and foun- 
dries. These various enterprises give employ- 
ment to about 11,000 people with an average 
daily wage, $5.16. Bank Clearings during 
1919, $20,000,000. 



PRESS — Every evening except Sunday. In- 
dependent Established 1900. Pontiac Press 
Co., publishers. Subscription, $4. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 14,055 net paid. 12 to 28 pages, 
8 columns; length of columns, 21 J^ in.; width, 
2 in. Can use matrices. 

Advertising rates, agate, 4fi flat, a line; 
full position, 5^. Classified, 13^^ per word. 
Readers, 25i a line; first page, 500. 



PORT HURON— Population, 25,944. On St. 
Clair River foot of Lake Huron with steamer 
connection to Detroit. Being a Port of Entry; 
also served by Grand Trunk; Pere Marquette; 
D. B. C. & W., Railways and Detroit inter- 
urban electric line. Has foundry, threshing 
machine, road building machinery, brass 
goods, agricultural implement and chicory 
factories, steel car shops and ship yards, 
dry docks, fibre works, paper mill, four large 
foundries, making automobile castings and 
elevators. Salt, oil and natural gas found in 
vicinity. 



LADIES REVIEW— Monthly (1st). Fra- 
ternal-W. B. A. O. T. M. Established 1894. 
Woman's Benefit Ass'n of the Maccabees, 
publishers. Subscription, 50 cts. Claimed 
average circulation for year 1920-21, 205,000. 
30 pages, 4 columns; length, 121.^ in.; width, 
2}.i in. Forms close 12th. 

Advertising rates, agate, 80i a line; full 
page, $480; J-^, $252; }4, $130; outside back 
cover, $550. 



LADY MACCABEE— Monthly (1st). Fra- 
ternal-L. O. T. M. M. Established 1892. Riv- 
erside Printing Co., publishers. Subscription, 
20i. Claimed average circulation for year 1919, 
52,331. S pages, 4 columns; length, 12^2 in-: 
width, 2 '2 in. Can use mats. Forms close 12th. 

Advertising rates, agate, 30 cts. a line. Read- 
ing notices, 40 cts. a line. 



TIMES-HERALD — Every evening exce_pt 
Sunday. Independent. Established 1870. 



1912 



NELSON CHESMAN & CO.'S RATE BOOK. 



97 



MICHIGAN 



The Times-Herald Co., publishers. Subscrip- 
tion, $7.80. Sworn detailed average circulation 
or six months ending March, 1920, 11,261. 
net paid. 10 to 24 pages, 8 columns; length, 21 
in.; width, 2 in. Can use mats. 

Advertising rates, 56fi, flat, an inch. Posi- 
tion, 10 or 25% extra. Readers, 12 cts. a line; 
100 lines or more, 10 cts. a line. Classified, 
'i-Ht per word. 

SAGINAW — Population 61,903. On Saginaw 
River. Three trunk line railroad systems 
having several branches and five diverging 
interurban electric lines, also water transpor- 
tation connected with Great Lakes. Distribut- 
ing center of the Michigan beet sugar produc- 
ing district and headquarters of Michigan 
bituuinous coal industry; claimed to be the 
largest bean growing community in the United 
States and to have the largest bean elevator, 
the largest rule and tape factory and the most 
extensive graphite operations in the world; 
also shipbuilding; one of largest units of General 
Motors Corporation being developed here; iron 
works; manufactures automobiles, carriages, 
cash registers, pianos and piano parts, brick 
machinery, art furniture, ladders, silos, bakers' 
machinery, band saws, corsets, matches, 
mirrors, motors, portable houses, shade rollers, 
show cases, stearing gears, iron works, wash 
boards, vinegars, plate glass, woodenware, 
paving brick, dust separators, staves, hoops, 
lumber, tools and harness; has tomato catsup, 
kraut and pickle factories, as well as railway 
shops, knitting mills, boiler works, machine 
shops, coal mining in xacinity. Annual in- 
come from the various industries, $150,000,000. 



NEWS COURIER— Every evening except 
Sunday; SUNDAY morning. Independent. 

Established 1857. Booth Pub. Co., publishers. 
Subscription, $10.40. Sworn detailed average 
circulation for six months ending March, 1920, 
daily, 22,282* net paid; Sunday, 21,509* net 
paid. 12 to 32 pages, 8 columns; length, 21 J4 
in.; width, 2 in. Can use mats. 

Advertising rates, agate, 70 a line, flat; in 
position, 90. Classified, 114^ per word. Read- 
ers, 200 a count line. 



SAINT JOSEPH— Population, 5,936. County 
Seat of Berrien County. On Lake Michigan, 
Pere Marquette, Michigan Central and Big 



MICHIGAN 



Four Railways, two interurban lines, and two 
lake transportation companies. Well known 
health and summer resort. Located in cen- 
ter of Michigan fruit belt and ships large 
quantities of grapes, peaches and fruit gener- 
ally. Industries also include iron works; 
flour, planing and paper mills; tool, paper 
box, knitting, fruit packages, spraying ma- 
terials, pressed steel goods, and door, auto 
specialties, tire and rubber and auto truck 
factories. Malleable and steel foundries. 



POWER FARMING— Monthly (1st). Power 
Farming Equipment. Established 1892. The 
Power Farming Press, publishers. Subscription, 
$1. Guaranteed average circulation for year 
1920-21, 60,000 net paid. 80 pages, 4 columns; 
length, 13 in.; width, 2J^ in. Cannot use mats. 
Forms close 15th. 

Advertising rates, 600, flat, a line to July, 1921; 
750, thereafter. 



POWER FARMING DEALER— Monthly 
(15th). Power Farming Machinery-Trade. Es- 
tablished 1903. The Power Farming Press, 
publishers. Subscription, $1. Guaranteed 

average circulation for year 1920-21, 6,500. 100 
pages, 2 columns; length, 714 in- 1 width, 3H in- 
Forms close 1st. 

Advertising rates, full page, $125; H. $70; 
H, $37.50. Twelve times, $100; $55; $30. 



UNION CITY— Population, 1,700. On St. 

Joseph River and Michigan Central R. R. 
In the vicinity of a fertile grain and fruit 
growing territory; fancy poultry breeding being 
an important enterprise also. Industries are 
fruit evaporators, flour mills, canning, yeast, 
heading and hoop factories, and Portland 
cement works. 



INTERNATIONAL PLYMOUTH ROCK 
JOURNAL— Monthly (15th). Poultry. Es- 
tablished 1909. W. L. and L. T. Robinson, 
publishers. Subscription, 50 cts. Claimed av- 
erage circulation for year 1919, 15,000. 24 to 
48 pages, 3 columns; length, 9}^ in.; width, 2}/^ 
in. Cannot use matrices. Forms close 1st. 

(Advertising rates, $2 an in.; 3 in., $1.90; 
6 in., $1.80; 9 in., $1.70; 12 in., $1.60; 24 in., 
$1.50; 36 in., $1.40; 48 in., $1.30; 60 in., $1.20; 
72 in., $1.10; 84 in., $1. Readers, 20 cts. a line. 
Classified, 2 cts. per word. 



MINNESOTA 



CROOKSTON— Population, 10,500. County 
Seat Polk County. On Great Northern and 
Northern Pacific Railway Systems. In the 
center of the richest agricultural district in 
the Northwest, the Minnesota Red River 
Valley. The land of number one hard wheat, 
also raise very successfully, corn, rye, oats, 
barley, flax, potatoes, alfalfa, clover and timo- 
thy. Excellent stock raising and dairying 
district. Has abundant water power devel- 
oped. Industries include blank book, book 
binding manufactures; foundries; flour and 
cereal mills; sign, bottling, enameling, flax 
fiber, marble and granite works; sash and door 



mills; creamery, brick and tile plant; cigar, 
ice cream and confectionery factories. Farm 
implement, silo, box and tank works. Annual 
income from the various industries, $2,-000,000. 



TIMES — Every evening except Sunday. Re- 
publication. Established 1891. W. E. Mc- 
Kenzie, publisher. Subscription, $3.50. Sworn 
average circulation for six months, prior to 
April, 1920, 5,436 net paid. 8 to 12 pages, 7 
columns; length, 20 J^ in.; width, 2}^ in. 

Advertising rates, agate, 30 a line; position, 
20 or 25% extra. Readers, 100 a line; classi- 
fied, 1 per word. 



98 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MINNESOTA 



DULUTH— Population, 98,917. On Lake Su- 
perior; also served by nine railroads. Im- 
mense iron deposits in immediate vicinity, 
supplying at the present time about 65% 
of the iron ore being used: has a vast shipping 
trade in wheat, flour, hides and iron ore. 
Has grain elevators with immense capacity; 
lumber mills, flour mills, steam forge works, 
cold storage plants, stock yards, blast furnaces 
and $26,000,000 U. S. Steel Co. plant, with ad- 
ditions thereto to be built at an estimated cost of 
$15,000,000, There has also been established a 
steel ship construction plant — which manufac- 
tures all parts to the complete vessel. Bank 
Clearings during 1919, $378,961,697. Annual 
value of manufactured products, $100,000,- 
000.00. Jobbing trade exceeds annually, $195,- 
000,000.00. 



HERALD — Every evening except Sunday. 
Independent. Established 1883. The Herald 
Co., publishers. Subscription, $5. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 34,050 net paid. 18 to 36 pages, 
7 columns; length, 20 in.; width, 214 in. Can 
use mattrices. 

Advertising rates, agate, 9ji a line, flat. Posi- 
tion, 25 %, 50 % or 100 % extra. Classified, lOf a 
line; three or more times, 9 Hi- Readers, busi- 
ness readers, 25fi a line; pure readers, 300. 

NEWS-TRIBUNE— Every morning includ- 
ing SUNDAY. Republican. Estabbshed 1870. 
Milie Bunnell, publisher. Subscription, daily 
and Sunday per year, $6. Sworn detailed aver- 
age circulation for six months ending March, 
1920, Daily, 19,973* net paid; Sunday, 27,169* 
net paid. 12 to 60 pages, 7 columns; length, 
20 in.; width, 2?8 in. Can use mats. 

Advertising rates, agate, daily, 5i, flat, a 
line; Sunday, 6j!. Position, 25% extra. Read- 
ers, local notices, 15f! a line; pure reading, 250. 
Classified, daily, 10; Sunday, 1 Ji0 per word. 

See advertisement on page 306. 



PAIVALEHTI — Every morning except Sun- 
day. Finnish-Independent. Established 1900. 
Finnish Daily Pub. Co., publisher. Subscription, 
$4.50. Circulation — not given by publisher. 
6 to 16 pages, 7 columns; length of columns, 
20 in.; width, 214 in. Can use matrices. 

Advertising rates, agate, 600 an inch. Posi- 
tion, 15 or 25% extra. Readers, 10 cts. a line. 



POSTEN— Weekly (Fri.). Republican. Es- 
tablished 1886. Inter-State Printing Co., 
publishers. Subscription, $1.50. Claimed average 
circulation for six months ending June, 1920, 
5,300. 12 pages, 7 columns; length, 20 in.; 
width, 2 3^ in. 

Advertising rates, 600 an inch; in combina- 
tion with SVENSKA AMERIKANSKA TRI- 
BUNE, Superior, Wis., 850 an inch. 

STOCK & DAIRY FARMER— Monthly 1st 
— Agriculture and live stock. Established 1915. 
Stock & Dairy Publishing Company, publishers. 
Subscription, 3 years, $1. Detailed average 
circulation for year ending Aug., 1920, 34,784*; 
48 pages, 4 columns; length, 13 in.; width, 2}i 
in. Cannot use matrices. Forms close 20th 
to 25th. Office, 16 W. Ist St. 

Advertising rates, agate, 300; full page, $200; 
special position, 10% extra; second or third cover, 
$225; back cover, $250; cover pages in two colors, 
$50 additional. Classified, 50 per word. 



MINNESOTA 



MANKATO— Population, 15,000. Located 86 
niiles southwest of St. Paul on Minnesota 
River and four Railway Systems. Is the 
Metropolis of the Garden Spot of the West. 
Principal industries are; flour, feed and spinning 
mills, stone quarries; foundries; road grader, trip 
hammer, broom, incubator, candy, shirt, 
vehicle, paper box, cigar and overall factories; 
tow mill; boiler, steam and traction engine 
works; brewery and bottling works; lime kilns; 
structural iron, heating, cement, tile culvert 
pipe and building block plants ; tent and awning, 
bank and store fixture factories; brick yards; 
produce houses; creamery and creamery sup- 
plies. State Normal School is located here; 
also a Commercial College, a Lutheran Ladies' 
Seminary and a Catholic Mother House and 
girls' boarding school. Annual value of the 
manufactured products, $7,500,000. 



FREE PRESS — Every evening except Sun- 
day. Republican. Established 1887. Sub- 
scription, $6. Claimed average circulation for 
six months prior to April, 1920, 5,7.50. 8 to 
16 pages. 8 columns; length, 20 in.; width, 
2)'2 in. Can use mats. 

Advertising rates, agate, 40 a line, flat; next 
to reading, ^^2^', full position, 50. Readers, 100 
a line. Classified, 20 per word. 



MINNEAPOLIS— Population, 380,582. On Mis- 
sissippi River. Nine major railroads, embrac- 
ing 26 lines with over 55,000 miles of trackage; 
four of these lines are trans-continental. Has 
immense water power and is the greatest cash 
wheat, flour and linseed oil market in the world. 
The flour mills have a daily capacity of 
97.400 barrels and is known as the "Billion 
Dollar Market." Lumber and machinery 
manufactures are of vast importance aside 
from other industries, which include the 
manufacture .of farm implements, bakery 
products, furniture, cooperage, sash doors and 
knit goods. Has 77 graded and 6 high schools. 
The State University is also located here, 
having an enrollment of 8,000; the campus 
covering 108 acres. Is the wholesale dis- 
tributing and the financial center of the North- 
west as well as its manufacturing metropolis. 
It is the seat of the Federal Bank of the Ninth 
Reserve District and has sixty-six banks and 
trust companies. The city devotes one-tenth 
of its area to public parks and there are within 
the city limits, embraced in the park system, 
five large natural lakes. Annual value of 
manufactured products exceeds $350,000,000. 
Bank clearings during 1919, $2,266,965,528.09. 



BOXING BLADE— Weekly (Sat.). Sporting. 
Established 1920. The Collins Pub. Co., pub- 
lishers. Subscription, $4. Sworn average circula- 
tion for six months ending Oct., 1920, 10,.500* 
net paid. 36 pages, 3 columns; length, 9, '2 in.; 
width, 2J-^ in. Cannot use matrices. Forms 
close one week in advance. Office, Tribune 
Annex. 

Advertising rates, $3.50 an inch. Discounts of 
20%,, 15% or 10% on full, half or quarter page. 
Position, 10% extra. Extra color, $10.00 each. 

FAMILIENS MAGASIN— Monthly (10th). 
Norwegian-Literary. Established 1890. K. C. 
Holter Pub. Co., publishers. Subscription, $1.25. 
Claimed average circulation for year ending 
April, 1920, 18,000. 64 pages, 3 columns; length, 
10 J 2 in.; width, 2 J^^ in. Can use mats. Forms 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



99 



MINNESOTA 



close 20 days in advance. Office, 416 8th Ave. 
Advertising rates, agate, 10 ji flat, a line. 



FARMERS' TRIBUNE— Semi-weekly edition 
of Tribune, which see. 



FARM, STOCK AND HOME— Semi-monthly, 
(1st and loth). Agricultural. Established 1S84. 
Farm, Stock ah^l Home Co., publishers. Subscrip- 
tion, 75{!. Sworn average circulation for six 
months ending June 30, 1920, 111,375 net paid. 
24 to 64 pages, 4 columns; length, 14 in.; width, 
2 If; in. Can use matrices. Forms close 1st and 
15th. 

Advertising rates, agate, 85 fi a line, flat. 
Classified, 7f per word. 

See advertisement on page 400. 



FREIE PRESSE HEROLD— Every Friday. 
German-Ind. Established 1869. Minneapolis 
Freie Presse Herold (Inc.), publishers. Sub- 
scription, $2.50. Claimed average circulation 
for year ending June, 1920, 12,123. 10 pages, 
7 columns; length, 20 in.; width, 2}i in. Can 
use mats. 

Advertising rates, agate, 3 cts., flat, a line. 
Readers, 15 cts. a line. Classified, 3 cts. word. 



ILLUSTRERET FAMILLIE JOURNAL— 
Monthly (1st). Norwegian-Danish-Family. 

Established 1880. C. Rasmussen Pub. Co., 
publishers. Subscription, 75?;. Circulation 
— not given by publisher. 16 to 20 pages, 4 
columns; length, 12 in.; width, 2 3^ in. Cannot 
use matrices. Forms close 20th. 

Advertising rates, 98 cts., flat, an inch. 



JOURNAL — Every evening except Sunday. 
SUNDAY morning. Ind. -Republican. Estab- 
lished 1878. Journal Printing Co., proprie- 
tors. Subscription, $8.40. Sworn detailed aver- 
age circulation for six months ending March, 
1920, daily, 97,376* net paid; Sunday, 94,495* net 
paid 16 to 48 pages; Sunday, 72 to 112 pages, 
7 columns; length, 21 in.; width, 2% in. Can 
use matrices. 

Advertising rates, daily or Sunday, 22;! a line, 
flat. Position, 25%, 40% or 100% extra. 
Readers, 60ji a line; on city page, 75p. Classified, 
22 f! a line. 



KEITH'S MAGAZINE— Monthly. Build- 
ing. Established 1899. M. L. Keith, publish- 
er. Subscription, $2.50. Circulation — not given 
by publisher. 72 to 100 pages, 2 columns; 
length, 8 in.; width, 2^ in. Cannot use mats. 
Forms close 1st. 

Advertising rates, $1 a line; full page, 
$125; 14 and 14 pages, pro rata; }-g page, $17; 
inside cover, $150; back cover, $200. 5% 
discount for six insertions within one year, on 
yg page or more; 10% for 12 insertions. 



LUTHERAN CHURCH HERALD— Weekly 
(Tue.) Lutheran. Established 1917. Augsburg 
Pub. House, publisher. Subscription, $2. Sworn 
average circulation for six months ending 
June, 1920, 13,561* net. 32 pages, 3 columns; 
length, 10 in.; width, 2 J g in. Cannot use mat- 
rices. Forms close Tuesday. Office, 425-429 
Fourth St. 

Advertising rates, agate, 5 cts., flat, a line. 
Readers, 15 cts. a line. 



LUTHERANEREN — Weekly (Wednes.). 
Norwegian-Lutheran. Established 1895. Augs- 



MINNESOTA 



burg Publishing House, publishers. Subscrip- 
tion, $2. Sworn average circulation for 
six months ending June, 1920, 26,134* net. 32 
pages, 3 columns; length, 10 in.; width, 2}^ in. 

Advertising rates, agate, 12 cts., flat, a line. 
Readers, 30 cts. a line. 



MINNESOTA STAR— Every evening except 
Sunday. Independent. Established 1920. Min- 
nesota Star Co., publishers. Subscription, $5. 
Guaranteed average circulation for year 1920-21, 
40,000. 16 to 36 pages, 8 columns; length, 
21 3/14 in.; width, 2 1/16 in. Can use mats. 

Advertising rates, agate, 15f a line, flat. 
Position, 3i or 5f extra. Classified, 15a line. 



MISSISSIPPI VALLEY LUMBERMAN— 
Weekly (Fri.). Lumber and building material. 
Established 1876. Lumberman Publishing Co., 
publishers. Subscription, $3.50. Detailed aver- 
age circulation for year 1920, 6,411. 48 pages, 
3 columns; length, 12 in.; width, 2 ?-i in. Cannot 
use matrices. Forms close Saturday. 

Advertising rates, $2.75 an inch; full page $80; 
li, $40; H. $20; M, $10. Classified, 20!< a line. 



NATIONAL SCHOOL DIGEST— Monthly 
(1st except July and August). Educational. Es- 
tablished 1891. School Education Pub. Co., 
publisher. Subscription, $2. Sworn average 
circulation for six months ending Sept., 1920, 
7,000* net paid. 68 pages, 3 columns; length, 
10 in.; width, 2^ in. Can use matrices. Forms 
close 10th. Office, 1405 University Ave. 

Advertising rates, nonpareil, 25(5 a line; 10 
times within year, 20j!; full page, $75; J2. $41; 
M, $22; fourth cover (2 colors), $100; 2nd or 3rd 
cover (2 colors), $87.50; center — double spread, 
$175. Discounts of 5%, 10% or 15% on 3, 6 or 
9 consecutive insertions. 



NEWS — Every evening except Sunday. Ipde- 
pendent. Established 1903. Daily News Co., 
publishers. Subscription certain states, $7.00; 
outside, $8.00. Sworn detailed average circula- 
tion for first seven months 1920, 68,734* net paid. 
10 to 32 pages, 7 columns; length, 20 in.; width, 
2}4 in. 13 ems. Can use matrices. 

Advertising rates, agate, 12ff, flat, a line; full 
position, Hi; next to reading, 13^. Business 
locals, 75fS a count line. Classified, 12fi a line. 

NONPARTISAN LEADER — Bi-weekly. 
(Mon.). Rural Home. Established 1915. Non- 
partisan Pub. Co., publishers. Subscription, 
$2.50. Detailed average circulation for year 
1920, 201,937*. 16 to 36 pages, 4 columns; 
length, 12 J 2 in. ; width, 2 Je in- Can use matrices. 
Forms close 12 days in advance. 

Advertising rates, agate, $1.25 a line. Posi- 
tion, 10% extra. Readers, $2.50 a line. Clas- 
sified, 10 fi per word. 



NORTHWESTERN COMMERCIAL BUL- 
LETIN — Weekly (Sat.). Merchandise Retail 
Trade, Established 1880. Subscription, $4. 
Sworn detailed average circulation for six 
months ending June 30, 1920, 5,972* net paid. 
56 pages, 3 columns; length, 11 in.; width, 2J^ 
in. Cannot use mats. Forms close Wednesday. 
Office, Metropolitan Bldg. 

Advertising rates, $4.50 an inch; 6 times, $3.75; 
52 rimes, $3.50; full page. $90; }'2, $50; H, $40; 
h, $30; Vs, $15. Classified (eOf minimum) 3p 
per word; caps, 5p per word. 



100 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MINNESOTA 



NORTHWESTERN TRACTOR AND 
TRUCK DEALER— Monthly (loth). Motor 
Truck and Tractor Trade. Established 1918. 
Northwestern Pub. Co., publishers. Subscription. 
$1. Sworn detailed average circulation for six 
months ending Dec, 1919, 6,579* net paid, 
66 pages, 2 columns; length, 10 in.; width, 3 34 
in. Cannot use matrices. Forms close 5th. 
Office, Lumber Exchange. 

Advertising rates, agate, $5 an inch; full page, 
$50; 1,2, $30; H, $16; 3^, $9; 3 times, $48, $28, 
$15.50 or $8.25; 6 times, $46, $26, $14.75 or 
$7.50; 12 times, $43, $24, $13.50 or $7; page 3 or 
page oppo.site editorial, $57. Front cover (2 
colors), $100; back cover (2 colors), $75; inside 
front cover (2 colors), $69; inside back cover 
(2 colors), $63. Classified, 20? a line. 



NORTHWEST FARMSTEAD— Semi-month 
ly (1st and 15th). Agricultural. Established 
1911. Northwest Orange Judd Co., pub- 

lishers. Subscription, 60«!. Sworn average 
circulation for year 1919, 99,026* net paid. 
24 to 64 pages, 4 columns; length, 13 11/14 in.; 
width, 2 ]4 in. Cannot use matrices. Forms 
close 20th and 5th preceding. 

Advertising rates, agate, 60 f flat, a line. 
Position, 15 and 25% extra. Classified, Sfl per 
word. 



RURAL AMERICAN — Weekly (Sat.). 
Mail Order. Established 1912. Rural Ameri- 
can Co., publishers. Subscription, 75(;. Sworn 
average circulation for first seven months 1920, 
209,991* net paid. 8 to 20 pages, 7 columns; 
length, 20 in.; width, 2% in. 13 ems. Can 
use matrices. 

Advertising rates, sold only in combination 
with the Rural Weekly, St. Paul, Minn, which see. 



SKANDINAVISKA GOOD TEMPLAREN 
— Monthly (20th). Scandinavian-Fraternal. 

Established 1900. A. M. Wold, publisher. 
Subscription, 40 cts. Claimed average circu- 
lation for year 1919, 10,500. 8 pages, 6 col- 
umns; length, 20 in.; width, 2}/^ in. Cannot 
use matrices. Forms close 8th. 

Advertising rates, b)/^ cts. a line. Readers, 
20 cts. a line. Classified, bVi. cts. a line. 



SVENSKA AMERIKANSKA POSTEN— 
Weekly (Wed.). Swedish-Ind. Established 
1885. Swan J. Turnblad, publisher. Subscrip- 
tion, $1. Detailed average circulation for year, 
1920, 54,812* net. 16 to 24 pages, 7 columns; 
length, 21 in.; width, 2}/g. Can use mats. 

Advertising rates, agate, 18 cts. a line, flat. 
Position, 10% extra. Classified, (nonpareil), 
2 cts. per word. Readers, 50 cts. a line. 



MINNESOTA 



SVENSKA FOLKETS TIDING— Weekly 
(Wed.). Swedish-Ind. EstabHshed 1881. An- 
drew G. .lohnson, publisher. Subscription. 
$1. Circulation — not given by publisher. 8 
to 10 pages, 7 columns; length, 22 in.; width, 
2K in. Can use mats. 

Advertising rates, agate, 15 cts., flat, a line. 
Position, 25% extra. Classified, 2 cts. per word. 

TIDENDE — Every evening except Saturday 
and Sunday. SUNDAY morning, and WEEK- 
LY. Thursdays. Norwegian-Danish-Ind. Es- 
tablished 1851. T. Guldbrandsen Pub. Co., 
publishers. Subscription, daily and Sunday, $4; 
Weekly, $1.50. Sworn average circulation for 



year 1919, daily and Sunday, 9,269*; weekly, 
22,004*. Daily, 4 to 10 pages; Sunday and week- 
ly, 12 pages, 7 columns; length, 21 in.; width, 
2]/^ in. Can use matrices. 

Advertising rates, daily or Sunday, 70 cts. 
an inch; 500 in. within one year, 56 cts.; 1,000 
in., 49 cts.; 2,500 in., 42 cts. Position, 25% 
extra. Readers, 15 cts. a line. Classified, 1 
ct a word. WEEKLY display, 10 cts. a line; 
14 times, or 2,000 lines, 9 J^ cts.; 27 times, or 
5,000 lines, 9 cts. Readers, 40 cts. a line. 



TRIBUNE — Every morning, including SUN- 
DAY and every evening except Sunday. Re- 
publican. FARMERS' TRIBUNE, twice a 
week (Tues. and Fri.). Rep. -Agricultural. 

Rome G. Brown, publisher. Subscription, morn- 
ing or evening, $4.50; Sunday, $3; Farmers' 
Tribune, $1. Sworn detailed average circulation 
for six months ending March, 1920, morning, 
60,782*; evening, 55,633*; combined, 116,415 
net paid; Sunday, 130,904* net paid; Farmers' 
Tribune, not given by publisher; daily, 12 to 
44 pages; Sunday, 60 to 96 pages; Farmers' 
Tribune, 8 pages; either edition; 7 columns; 
length, 22 in.; width, 2% in. Can use mats. 

Advertising rates, agate, daily morning and 
evening combined or Sunday (7 line minimum) 
22^, flat, a line. Resorts, Hotels, Steamship 
Lines, Educational, 21 (^; European advertising 
24 {5; amusements, 35 f a line. Position, next 
to reading, bt; full position, Si a line extra. 
ROTOGRAVURE Section (Sunday edition only, 
7 cols., 2 J^x22 in. Forms close 20 days in ad- 
vance), 50c a line; 13 times, 45?!; 26 times or 
full page, 40 f!. Classified, 22(* a line; outline 
display, 24 fi. Readers, other than first, last, 
second, editorial or city pages, 60?! a line; special 
pages, 7bi. FARMERS' TRIBUNE, displayed 
5fi a line, flat. Position extra, same as daily. 



UGEBLADET — Weekly (Thurs.). Norwe- 
gian-Danish. Republican. Established 1881. 
C. Rasmussen Co., publishers. Subscription, 
$2. Circulation — not given by publisher. 8 
pages, 7 columns; length, 20J'2 in.; width, 2)4 in. 

Advertising rates, 40 cts. an inch. 

VECKOBLADET— Weekly (Tues.). Swed- 
ish-Ind. Established 1884. Minneapolis Vecko- 
blad Pub. Co. (Inc.), publishers. Subscrip- 
tion, $1.50. Claimed average circulation for 
year 1919, 7,849 8 to 12 pages, 7 columns; 
length, 21 in.; width, 2 J^ in. Can use matrices. 

Advertising rates, agate, 8ji a line; 2,000 
lines on yearly contract, 7 i\ 6,000 lines, 6fi. 
Readers, 20^ a line. 

NEW YORK MILLS— Population, 1,000. On 
Northern Pacific Ry. Farming section; shipping 
of wool, wood and farm products generally. 



UUSI KOTIMAA— Weekly (Thurs.). Fin- 
nish-Republican. Established 1881. Peoples 
Voice Pub. Co., publishers. Subscription, $1.50. 
Claimed average circulation for 5 months ending 
May, 1920, 10,250. 8 pages, 7 columns; length, 
21 M in.; width, 2 3^ in. 

Advertising rates, 50(f an inch. Position, 
10% extra. Readers, \0i a line. 

RED WING— Population, 10,000. Located 41 
miles from St. Paul, on Mississippi River 
and the Chicago, Milwaukee & St. Paul and 
Chicago & Great Western Railroads. Wheat 
grown extensively throughout the surrounding 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



101 



MINNESOTA 



territory, this being an important sriipping 
point for same and other farm products 
as well. Other industries are stone ware, 
sewer pipe, brick, leather, marine engine and 
launch works; shoe and furniture factories; 
flour, sash and blind mills. 

SVENSKA ROMAN BLADET— Weekly 
(Sat.). Swedish. Family. Established 1888. 
Daily Eagle Pub. Co., publishers. Subscrip- 
tion, $1.50. Claimed average circulation for 
vear 1919, 5,000. 16 pages, 4 columns; length, 
14 in.; width, 2 i-i in. 

Advertising rates, 75 cts , flat, an inch. 

SAINT PAUL— Population, 250,000 including 
suburbs immediately adjoining city limits. 
Served by nine railroad systems having one- 
quarter of entire mileage of the country. Four 
continental lines. The livestock market of 
the Northwest. Grain and flour milling in- 
dustry growing rapidly. The agricultural 
capital of the Northwest, being the chief 
purchaser of the agricultural products of 
Minnesota, North and South Dakota, Mon- 
tana and parts of upper Michigan, Wisconsin, 
Iowa, Nebraska and Wyoming. Likewise 
the chief distributing center for this territory 
of lines of staple merchandise. Fast growing 
manufacturing center with value of manu- 
factured products estimated at $215,000,000 
for 1919. Principal manufacturing lines are 
fur goods, shoes, drugs, men's clothing, mach- 
inery, refrigerators, meat packing and dairy 
products. Educational center with State 
Agricultural College, Hamline University, St. 
Thomas College and Macalester College and 
others. Home of the Minnesota State Fair. 
Transfer point for railroad travel north and 
south and east and west as well as automobile 
tourisits arriving over nine national highways 
entering the city. Bank deposits have in- 
creased over 200% in past ten years. Clear- 
ings for 1919 show similar increase. Commer- 
cial growth attested by location of numerous 
new industries during 1919 and 1920. 



A. O. U. W. GUIDE— Weekly (Thurs.). Fra- 
ternal. Established 1882. J. H. Ramaley, 
publisher. Subscription, 50 cts. Claimed av- 
erage circulation for year 1919, 11,000. 4 pages, 
6 columns; length, 19 H in.; width, 2}^ in. Can 
\ise mats. Ofiice, 141 East Fifth St. 

Advertising rates, $1.75 an inch. 



CO-OPERATIVE PACKER — Monthly 
(20th). Agricultural. Established 1917. Edu- 
cational Dept. — Farmers Terminal Packing Co., 
publishers. Subscription, $2. Claimed average 
circulation for six months ending June, 1920, 
15,000. 56 pages, 4 columns; length, 13 in.; 
width, 2 Vg in. Cannot use matrices. Forms 
close 10th. Office, .318-20 Guardian Life Bldg. 

Advertising rates, agate, 16(f a line. Position, 
10% extra. Readers, 20fi a line. Classified, 
3fi per word; displayed, 16ji a line. 



CRESCENT— Monthly (1st). Fraternal- 
Mystic Shrine. Established 1910. J. Harry 
Lewis, publisher. Subscription, $2.50. Claimed 
average circulation for year 1919, 28,739 net 
paid. 100 to 320 pages, 2 columns; length, 7^ 
in.; width, 2% in. Can use mats. Forms close 
25th. Color forms, 20th. 

Advertising rates, agate, 25fS a line; full page, 
$50; half or quarter pro rata; back cover (in 



MINNESOTA 



color), $75; inside covers (in color), $60. Dis- 
counts of 5, 10 or 15 per cent on 3, 6 or 12 months' 
contracts. 



CUPID'S COLUMNS — Bi-monthly (1st 
Feb., Apr., June, Aug., Oct. and Dec.) Matri- 
monial. Established 1889. Henry Jahn, 
publisher. Subscription, 25(i. Circulation — 
not given by publisher. 16 pages, 4 columns; 
length, 15 J4 in.; width, 2 i/g in. Can use mats. 
Forms close 25th. 

Advertising rates, 25 j; a line. 



DEUTSCHE FARMER— Semi-monthly (1st 
and 15th). German-Agricultural. Established 
1910. Volkszeitung Printing and Pub. Co., 
publishers. Subscription, $1. Sworn aver- 
age circulation for six months ending March, 
1920, 39,201* net paid. 16 to 32 pages, 4 col- 
umns; length, 14 in.; width, 214 in- Can use 
mats. Forms close 10th and 25th. 

Advertising rates, agate, 15 cts. a line; full 
page, $117.60. Classified, 3 cts. per word. 

DISPATCH — Every evening except Sunday, 
PIONEER PRESS, every morning including 
SUNDAY. Independent. FARMERS' DIS- 
PATCH, (Tues. and Fri.). Agricultural-Ind. 
Established 1868-1849. Dispatch Prinring 

Co., publishers. Subscription, daily. Pioneer 
or Dispatch, $4.50; Sunday,. S3; Farmers' Dispatch, 
$1. Sworn detailed average circulation for six 
months ending March, 1920, Dispatch, 72,650* 
net paid; Pioneer Press, 62,140* net paid; Sun- 
day, 107,996* net paid; Farmers' Dispatch, 
each issue, 106,781* net paid. Dispatch, 12 
to 44; Pioneer Press, 10 to 24 and Farmers' 
Dispatch, 8 pages, all editions, 8 columns; 
length, 21 1^4 in.; width, 2 1/12 in. Can use 
matrices. 

Advertising rates, agate, morning and_ even- 
ing combined, 29 d a line; 500 lines within one 
year, 27}^?!; 1,000 lines, 27(5; 3,000 lines, 26}4i; 
5,000 lines, 26f<; 7,500 lines, 25^5^; 10,000 lines, 
250. Sunday, 22^ a line. Position, 20 and 
33 M% extra. Readers, daily (both editions), 
or Sunday, $1.50 a line; business readers, $1; 
first page, $3. Classified, both editions or Sun- 
day, 25p. FARMERS' DISPATCH, display, 
60f a line. Classified, 500 a line. 



FARMER — Weekly (Sat.). Agricultural. Es- 
tablished 1882. Webb Pub. Co., publishers. 
Subscription, $1.50. Sworn detailed average 
circulation for year ending June, 1920, 129,828*. 
24 to 64 pages, 4 columns; length, 14 in.; width, 
2 }-6 in. 

Advertising rates, 90 ?i a line. Classified, 

10 fi per word. 

FARMERS' DISPATCH— Semi-weekly edi- 
tion of Dispatch, which see. 



FARMERS' WIFE— Monthly (1st.). Agri- 
cultural-Farm Women. Established 1897. 
Webb Pub. C'o., publishers. Subscription, 50j!. 
Sworn average circulation for year ending De- 
cember, 1919, 769,976. 24 to 40 pages, 4 col- 
umns; length, 14 in.; width, 2}4 in. Forms close 
18th. 

Advertising rates, agate, $4.50 a line; full 
page, $2,900; second cover or third cover, one 
or "two colors, $3,200; four colors, $3,600; fourth 
cover, three or four colors, $4,000. 



102 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MINNESOTA 



MINNESOTA STATS TIDNING— Weekly 
(Wednes.). Swedish-Republican. Established 
1877. Minnesota Stats Tidning (Inc.), pub- 
lishers. Subscription, $1. Sworn average cir- 
culation for six months prior to April, 1920, 
9,073*. 10 to 16 pages, 7 columns; length, 21 
in.; width, 2}4 in- Can use mats. 

Advertising rates, one time, $1 an inch; four 
times, 95^; 8 times, 90p; 13 times, 85(5; 26 times, 
80^; 39 times, 75?:; 52 times, 65(f. Position, 25% 
extra. Readers, 20<5 a line. 



NEWS^Every evening except Sunday; SUN- 
DAY morning. Independent. Established 
1900. The Daily News Pub. Co., publishers. 
Subscription, $6. Sworn detailed average cir- 
culation for first seven months 1920, 76,375*. 
10 to 44 pages, 7 columns; length, 21 3/7 in.; 
width, 2 Je in. 13 ems. Can use mats. 

Advertising rates, agate, daily, lofi; Sunday, 
12f!, flat, a line; next to reading, 16f! or 13fi; 
full position, 17f! or 14(5. Business locals, 75fi a 
count line. Classified, 15(f a line. 



NORTH CENTRAL PROGRESS— Weekly 
(Friday). Independent. Established 1911. M. G. 
Alueller, publisher. Subscription, $1.50. Sworn 
average circulation for six months ending June 
30, 1920, 5,100*. 4 to 6 pages, 7 columns; 
length, 21 ?j in.; width, 2J/6 in. Can use mats. 

Advertising rates, 50 ji an inch. Readers, 
20fi a line. 



ODD FELLOWS' REVIEW— Monthly 
(1st). Fraternal-I. O. O. F. Estabhshed 1885. 
Winn Powers, publisher. Subscription, $1.50. 
Claimed average circulation for year 1919, 
22,500 net. 20 pages, 4 columns; length, 12 in.; 
width, 2 3'4 in. Forms close 20th. 

Advertising rates, $2 an inch. 



PIONEER PRESS— Morning edition of Dis- 
patch, which see. 

POULTRY HERALD — Monthly (1st). 
Poultry. Established 1888. Harold A. Nourse, 
publisher. Subscription, 50)*. Claimed aver- 
age circulation for year 1919, 25,123 net. 32 
to 60 pages, 3 columns; length, 10 in.; width, 
2}4 in. Forms close 18th. 

Advertising rates, agate, 40f! a line; 12 con- 
secutive insertions, 14 lines or more, 30^; 840 
lines in 12 consecutive insertions, 25ji; 1,680 lines, 
in 12 consecutive insertions, 20f*. 



xMINNESOTA 



RURAL WEEKLY— Weekly (Thurs.). Agri- 
cultural-Mail Order. Established 1904. Sub- 
scription, $1.00. Sworn average circulation for 
first seven months 1920, 229,917. 8 to 20 pages, 
7 columns; length, 21 3/7 in.; width, 2J-6 in. 
13 ems. Can use matrices. 

Advertising rates, agate, for the CLOVER 
LEAF WEEKLY COMBINATION, consisting 
of the Rural Weekly, St. Paul and Rural Ameri- 
can, of Minneapolis, $1.40, flat, a line; in posi- 
tion, $1.75. Readers, $3.50 a count line; first 
page readers, $5.00 a count line. Classified, 
$1.20 a line. 



VOLKSZEITUNG— Every evening except 
Sunday; WEEKLY, Thursday. German-Ind. 
Established 1855. Volkszeitung Printing and 
Pub. Co., publishers. Subscription, daily, $5; 
weekly, $2. Sworn average circulation for six 



months prior to April, 1920, daily, 16,423* 
net paid; weekly, claimed, 13,200 net paid. 8 
to 16 pages, 7 columns; length, 21}^ in.; width, 
2 J^s in. Can use matrices. 

Advertising rates, agate, daily, or weekly, 5(t 
a line, flat. Readers, 25f! a count line. Classified, 
1 i per word. 

WANDERER— W^eekly (Thur.). German- 
Catholic. Estabhshed 1867. Wanderer Print- 
ing Co., publishers. Subscription, $3. Sworn 
average circulation for six months ending Dec, 
1919, 9,200* net. 10 to 12 pages. 8 columns; 
length, 21 in.; width, 2. Can use mats. 

Advertising rates, $1 an inch; 10 in., 90 cts.; 
50 in., 80 cts.; 100 in., 70 cts.; 500 in., 60 cts. 
Readers, 25 cts. a line. Classified, 2 cts. per 
word. 



WESTERN MAGAZINE — Monthly (1st). 
Development & Literary. Established 1900. 
Edmond L. DeLestry, publisher. Subscription, 
$1. Sworn average circulation for seven months 
ending July, 1920, 36,500* net paid. 64 to 
84 pages, 2 columns; length, 8 in.; width, 2}4, 
in. Cannot use mats. Forms close 15th. 
Office, 141 East 5th Street. 

Advertising rates, $5 an inch; full page, $75; 
H, $40; U, $20. Back cover, $200; inside front 
cover, $150. Classified, 50ji a line. 

SOUTH ST. PAUL— Population, 6,860. Lo- 
cated 5 miles from St. Paul, on Mississippi river; 
Chicago Great Western; Chicago, Rock Is- 
land and Pacific railroads. Leading industries; 
Stock yards, packing houses, tanneries, foun- 
dries, manufacturing. 

REPORTER — Every evening except Sunday. 
Farm, Markets, Live Stock and News. Estab- 
lished 1890. South St. Paul Daily Reporter 
Co., Inc., publishers. Subscription, $5. Sworn 
average circulation for three months ending 
March 31, 1920, 6,579* net paid. 4 and 6 
pages, 7 columns; length, 20 M in.; width, 2^ 
in. (ian use mats. 

Advertising rates, agate, .035; 6 times or 
2, .500 lines, .033; 26 times or 5,000 lines, .03; 
52 times or 10,000 lines, .027. Position, H 
or li^ a line extra. Readers, 15f! a line; 50 
lines or more, or business readers, lOfi. Classi- 
fied, 7jf a line. 

WINONA— Population, 20,000. Fourth largest 
city in Minnesota. On the west bank of 
Mississippi river and 5 distinct trunk lines 
of railroads. The surrounding country is 
very fertile. Extensive industry, includ- 

ing, sash and door, barrel, boot and shoe, 
flax fibre, malt, shirt, glove, stock food, soap, 
patent medicines, sleigh, wagon harness, 
tractor, carriage factories, flour mills, brew- 
eries and machine shops, and foundries. 
State Normal school and Catholic Seminary 
and College for girls, and Catholic College for 
boys, are located here. There are 103 manu- 
facturers turning out finished products, valued 
at $19,000,000. 

LEADER— Weekly (Thur.). Republican. 
Established 1892. Leader Publishing Co., pub- 
lishers. Subscription, $2. Claimed average 
circulation for three months ending Sept. 1920, 
5,000. 8 to 16 pages, 7 columns; length, 20 
in.; width, 2}^ in. Can use matrices. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



103 



MINNESOTA 



Advertising rates, agate, 30 a line, flat. Read- 
ers, 20 p a line. Classified, 20 per word. 



NATIONAL FARMER— Semi-monthly (1st 
and 15th). German-Agricultural. Established 
1902. National Farmer Pub. Co., publishers. 
Subscription, 50 cts. Sworn average circula- 
tion for 1919, 46,885 net paid. 16 pages, 4 col- 
umns; length, 14 in.; width, 2H in. Can use 
matrices. 

Advertising rates, agate, 15 cts. a line; full 
page, $117.60; 3^ or }4, page, pro rata. Position, 
25% extra. Classified, 4 per word. Readers, 
30 cts. a line. 



REPUBLICAN-HERALD— Every evening ex- 
cept Sunday. Republican. Established 1855. 
Republican and Herald Pub. Co., publishers. 



MINNESOTA 



Subscription, $4. Sworn detailed average cir- 
culation for six months ending March, 1920, 
8,679* net paid. 8 to 16 pages, 7 columns; length 
of columns, 21 in.; width, 2y^ in. Can use 
matrices. 

Advertising rates, agate, 3J^^0 a line. Posi- 
tions, 15 and 25% extra. Composition, 70 
an inch additional. Readers, 15 cts. a line. 
Classified, 1 }20 per word. 



WESTLICHER HEROLD— Weekly (Tues.). 
German-Ind. Established 1881. Westlicher 
Herold Pub. Co., publishers. Subscription, 
$1. Detailed average circulation for 1920-21, 
80,72.5* net paid. 8 to 24 pages, 7 columns; 
length, 20 in. ; width, 23.6 in. Can use mats. 

Advertising rates, agate, 200 a line, flat. 
Readers, 30 cts. a count line. Classified, ^i 
per word. 



MISSISSIPPI 



HATTIESBURG— Population, 18,000. Seat 

of Forrest County. Has firstclass railroads. 
Is located in the heart of the great yellow 
pine district of the South, there being more 
feet of yellow pine lumber bought and sold 
than through any other town in the world. 
Farming, fruit growing, cotton growing and 
grazing are also most important. Other in- 
dustries of importance are car shops, foun- 
dry, fertilizer plant and machine shops. Is 
the site of the Mississippi State Normal 
College and the Mississippi Woman's College 
and has an unexcelled public school system. 
Every main road in Forrest County is hard- 
surfaced and every important street in the 
city is paved. 



AMERICAN — Every evening except Sunday. 
Independent. Established 1896-1917. How- 
ard S. Williams, publisher. Subscription, $7.80. 
Sworn average circulation for six months prior 
to April, 1920, 3,886* net paid. 8 to 16 pages, 
7 columns; length, 21 in.; width, 2J^ in. Can 
use matrices. 

Adverti-sing rates, 630 an inch; 200 in. on 
yearly contract, 560; 300 lines, 490; 400 lines, 
420. Position, 15% or 25%, extra. Readers, 
150 a line; telegraphic, 250. Classified, 10 per 
word. 



JACKSON— Population, 30,000. On Pearl 

River, and is served by five railroads. Sur- 
rounding section devoted very largely to 
stock and cotton raising; industries include 
woodworking shops, iron foundries, cotton- 
seed oil mills, and big trade in cotton and 
produce generally; large cattle center. Lo- 
cation of the State Institutions for the deaf, 
dumb, insane, and blind, also Mississippi 
State Prison and State Charity Hospital. 
Annual value of manufactured products, 
$7,300,000. 



BAPTIST RECORD— Weekly (Thur.). Re- 
ligious. Established 1878. Mississippi Bap- 
tist Convention Board, publishers. Subscrip- 



tion, $2. Sworn detailed average circulation for 
year 1919, 7,108 net paid, 16 pages, 4 columns; 
length, 123;^ in.; width, 23^ in. 
Advertising rates, $1 an inch. 



CLARION-LEDGER— Every morning ex- 
cept Monday, including SUNDAY. Demo- 
cratic. Established 1837. R. H. Henry, pub- 
lisher. Subscription, $6. Sworn detailed aver- 
age circulation for six months ending March, 
1920, daily, 4,983 net paid; Sunday, 5,754 net 
paid. 8 to 20 pages, 7 columns; length, 20 J^ 
in.; width, 23^3 in. Can use mats. 

Advertising rates, daily or Sunday, 50 a line; 
1,000 lines, on yearly contract, 40; 2,000 lines, 
30. Readers, (brevier), 150 a line; telegraphic, 
5()0. Classified, 20 per word. 



NEWS — Every evening except Sunday; SUN- 
DAY morning. Democratic. Established 
1891. News Pub. Co., publishers. Subscrip- 
tion, $8. Sworn detailed average circulation 
for six months ending March, 1920; daily, 5,010* 
net paid; Sunday, 4,690* net paid. Daily, 8 
to 16 pages; Sunday, 16 to 24 pages, 8 columns; 
length, 20?4in.; width, 2 in Can use mats. 

Advertising rates, 50 a line; 100 in., within 
one year, 40. Position, 15% or 25% extra. 
Composition, 10% additional. Readers, 150 
a line; telegraphic, 250. Classified, 20 per word. 



VARDAMAN'S WEEKLY— Weekly (Thur.). 
Literary. Established 1907. Jas. K. Varda- 
man, publisher. Subscription, $2. Claimed 
average circulation for three months ending 
Aug. 1920, 8,000. 16 to 44 pages, 4 columns; 
length, 131^ in.; width, 2 3^ in. 

Advertising rates, agate, $1 an inch. Read- 
ers, 250 a line. 



MERIBIAN — Population, 23,436. 6 railroads, 
with 7 outlets. In the center of big cotton 
growing and cattle raising section and is 
a distributing point for large section. Has 
extensive manufacturing interests, turning 
out products valued at about $6,000,000.00 
annually; the principal enterprises are sash. 



104 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MISSISSIPPI 



door, blind, fertilizer, cotton, furniture, harness, 
saddlery, broom, mattresses, soap, wagon and 
other vehicle, cereal and cotton seed products 
factories; foundry and machine shops. Annual 
income from the various industries, $6,350,000. 



STAR — Every evening except Sunday; SUN- 
DAY morning. Democratic. Established 1896. 



MISSISSIPPI 



Ralph R. and Katherine S. Buvinger, proprietors. 
Subscription, $5. Sworn detailed average cir- 
culation for six months ending March, 1920, daily, 
5,886* net paid; Sunday, 6,119* net paid. 6 
to 12 pages, 7 columns; length, 20 in.; width, 
2 1/12 in. Can use mats. 

Advertising rates, 3^, flat, a line. Position, 
15% and 25% extra. Readers, 10^ a line. Clas- 
sified, If per word. 



MISSOURI 



BRANSON— Population, 1,200. Located 75 
miles southeast of Joplin on Mo. Pac. Railroad. 
A summer resort. Extensive fruit growing, 
dairying, stock raising and general farming; 
also has lead pencil factories and printing 
plant. 

NEW MENACE — Weekly (Sat.). Anti- 
Catholic. Established 1920. New Menace 
Co., publishers. Subscription, $1. Circulation 
— not given by publisher. 4 pages, 7 columns; 
length, 19^2 in.; width, 2 1/16 in. Forms close 
10 days in advance. 

Advertising rates, agate, 80 fi, flat, a line. 

CAPE GIRARDEAU— Population, 10,251. On 
Mississippi River and is served by St. L. & 
S. Fran. (Frisco System) and Cape Girardeau 
Northern Railroads. Extensive deposits of 
marble, lime and sand stone, white clay and 
other minerals and hard wood forests in vicin- 
ity. Other industries of importance are; 
flour and feed and woolen mills; stave and coop- 
erage works; cigar, handle and box factories; 
brick, lime and cement plants; stone crushers; 
lumber mills and yards; foundries; threshing 
machine works; mattress, hat (straw and felt), 
ice cream and candy, butter factories; whole- 
sale groceries. Seat of Southeast Missouri 
State Teachers College and St. Vincent's 
(Catholic) College. Annual income from the 
various industries, estimated, $5,000,000. 
Bank clearings for the year 1919, $15,361,462. 



SOUTHEAST MISSOURIAN — Every eve- 
ning except Sunday. Independent. Established 
1901. Maeter Bros. Pub. Co., publisher. Sub- 
scription, $4. Sworn detailed average circula- 
tion for six months ending March, 1920, 4,689 
net paid. 8 to 16 pages, 7 columns; length, 
20 2/7 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, S}4^ a line; 700 
lines. Si; 1,400 lines, 21^2^- Readers, (black 
headline, double space), 5jf per word. Classified, 
li per word; displayed, Si per word. 

CLAYTON— Population, 3,000. County Seat 
of St. Louis County having a population of 
110,000. On Frisco R. R.; one mile distant 
from St. Louis, center of agricultural district. 

WATCHMAN-ADVOCATE— Weekly (Fri.). 
Republican. Established 1881. St. Louis 
County Printing and Pub. Co., publishers. 
Subscription, $2. Claimed average circula- 
tion for year 1920, 9,900. 12 pages, 7 columns; 
length, 22 inches; width, 2}^6 in. 



Advertising rates, agate, 5 cts., flat, a line; 
Position, 25% extra. Readers, 25 cts. a line. 

COLUMBIA — Population, 10,861. County 

Seat of Boone County. Located on Wa- 
bash and Mo., Kans. & Tex. Railway Sys- 
tems midway between St. Louis and Kansas 
City. Distributing point for fine agricultural 
region. Principal industries are coal mining 
and shoe manufacturing, and flour mills. 
Seat of Missouri University State Agricultural 
College, Agricultural Experiment Station, 
Stephens Female (Baptist) College, three High 
Schools, Christian Female College, Hall's 
Coaching School for West Point-Annapolis, 
Commercial College, Bible College of Missouri, 
Public and Elementary. Schools — The Educa- 
tional center of the Southwest. Annual value 
of manufactured products, $750,000. Bank 
clearings during 1919, $9,000,000. 



MISSOURI FARMER — Semi-monthly. 
(1st and 15th). Agricultural. Established 
1908. William Hirth, publisher. Subscription, 
$1. Claimed average circulation for year 1919, 
55,000. 32 to 48 pages, 4 columns; length, 13 }4 
in.; back cover, 14 in.; width, 2},^ in. Forms 
close 9th and 24th. Cannot use mats. 

Advertising rates, agate, 35f!, flat, a line. 

HANNIBAL— Population, 18,950. On Missis- 
sippi River and on main line of the Chicago, 
Burlington, and Quincy and Wabash Railroads; 
Northern terminus of Missouri, Kansas, and 
Texas and St. Louis and Hannibal Railroads. 
Industries include cement, shoes, stoves, car 
wheels, castings, automobile tires, truck, 
bodies, pearl buttons, scrubbing machines, 
scrubbing powder, paper and wooden boxes, 
wire fence, lime, flour, wood working plants, 
bridge and iron works. Pay roll: $14,000,000. 



COURIER-POST— Every evening except Sun- 
day. Independent. Established 1839. J. B. 
Jeffries, publisher. Subscription, $3. Sworn 
detailed average circulation for six months 
ending March, 1919, 4,929* net paid. 8 to 16 
pages, 7 columns; length, 20 in.; width, 2}4 in. 
Can use matrices. 

Advertising rates, agate, 3i, flat, a line; 
full position, 3 J^(f. Classified IJ^jfper word. 
Readers, 20 j! a count line. 



JEFFERSON CITY— Population, 16,000. State 
Capital and se'at of Cole County. On Missouri 
River and is served by: Mo., Kansas and Texas; 
Mo., Pacific and Chicago and Alton Railway 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



105 



MISSOURI 



Systems. A general trade center, coal and 
lime stone in'vicinity. Industries of importance 
are; flour and feed mills; bottling works; shoe, 
harness, saddle tree, wagon, paper box, ice, 
overall, broom and motor factories; foundry 
and machine shops. State House, State Library 
and other State Institutions. Seat of Lincoln 
(a negro normal school) Institutes. 



MISSOURI STATE JOURNAL — Weekly 
(Sat.). Democratic. Established 1920. W. 
R. Hollister, publisher. Subscription, S2. 

Claimed average circulation for six months ending 
June, 1920, 10,000. 8 to 32 pages, 4 columns; 
length, 15 5/14 in.; width, 2 3^ in. Can use 
mats. Forms close Wednesday. 

Advertising' rates, agate, 50, flat, a line. Posi- 
tion, 25 "fc or 40% extra. Publishers copy, ii 
a line; political, 10(*; readers, 25ji a line. 



MOSBY'S MISSOURI MESSAGE— Weekly 
(Fri.). Family-General News. Message Pub. 
Co., publishers. Subscription, $2. Claimed 
average circulation for twelve months ending 
Sept., 1920, 5,000. 4 pages, 7 columns; length, 
22 in.; width, 2J^ in. Can use matrices. Forms 
close Monday. 

Advertising rates, agate, lOf! a line. Discounts 
of 5%, 10%, 15% or 20% on 1000, 2000, 5000 
or 10,000 lines used within one year. 

See advertisement on page 346. 



JOPLIN — Population, 29,855. Seven railroads 
and two electric lines. Trade center for large 
territory. Its chief products, zinc and lead 
mines, and rich in agriculture. Industries 

include foundries and machine shops, flour 
mills, cooperage and white lead works, mat- 
tress, concrete and cigar factories, packing 
plants, wholesale houses for groceries, leather, 
dry goods, notions, drugs, brooms, fruit and 
grain. Value of mineral production 1919 
was $35,000,000. Bank clearings during 1919, 
$83,595,699. 



GLOBE— Every morning except Monday, in- 
cluding SUNDAY. Democratic. Established 
1896. The Joplin Globe Publishing Company, 
publishers. Subscription, $5. Sworn detailed 
average circulation for six months ending March 
31st, 1920, daily, 25,328* net paid; Sunday, 
26,718* net paid. 10 to 16 pages; Sunday, 20 
to 30 pages; 8 columns; length, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 8^, flat, a line. Posi- 
tion, 15 and 25% extra. Classified, IJifi per 
word. Readers, 25fi a line. 



NEWS- HERALD — Every evening except 
Saturday and Sunday; SUNDAY Morning. 
Ind. -Republican. Established 1872. Joplin 
News-Herald Newspaper Co., publishers. Sub- 
scription, $5. Sworn detailed average circulation 
for twelve months ending June, 1920, daily, 
12,933* net paid; Sunday, 12,650* net paid. 
Daily, 12 to 24 pages; Sunday, 28 to 36 pages, 
8 columns; length, 20 in.; width, 2 1/12 in. 
Can use matrices. 



MISSOURI 



Advertising rates, 5^, flat, a line. Posi- 
tion, 15 or 25% extra. Readers, 25 cts. a count 
line. Classified, 1 ct. per word. 

See advertisement on page 351. 



KANSAS CITY— Population, 450,000; indus- 
trial or manufacturing zone, 480,000. Second 
largest city in the state. Situated at junction 
of Missouri and Kaw river; has locally owned 
boat line with a cash capital of $1,250,000 
providing water transportation to ocean points 
and is served by 13 trunk line systems of 
railroad. Finest system of rail terminals 

in the country and largest passenger station 
outside of New York. Jobbing and dis- 
tributing center for all of the Trans-Missis- 
sippi territory — goods to the value of $786,- 
815,949 were sold by local firms, in year 1919. 
Wheat receipt in 1919, 105,000,000 bushels; 
thirty-eight grain elevators, having a capacity 
of 25,000,000 bushels. Largest hay market 
in the country; apprcximately 461,676 tons 
marketed in 1919. Principal horse and mule 
market in the world. Principal industries, 
meatpacking, food products, metal products, 
flour milling, dry goods, shirts and overalls, 
lumber, coal, gasoline engines, implements, 
bakery products, printing, publishing and 
binding. Head of Federal Reserve Bankibg 
district No. 10. Total banking transactions 
during 1919, $17,248,220,088. Bank clearings 
during 1919, $11,222,743,324. 



AGRICULTURAL REVIEW — Monthly 
(10th). Constructive Agriculture. Established 
1906. The International Farm Congress Inc., 
publishers. Subscription, $1. Claimed aver- 
age circulation for year ending June, 1920, 
35,000. 32 to 64 pages, 3 columns; liCngth, 
9 5i in.; width, 2J^ in. Cannot use matrices. 
Forms close 1st to 5th. 

Advertising rates, agate, 250 a line; full page, 
$100. Inside cover, $110; back cover, $120. 

AMERICAN BREEDER— Semi-monthly (5th 
and 20th). Agricultural. Established 1908, 
Graham Pub. Co. (Inc.), publishers. Subscrip- 
tion, 50 cts. Circulation — not given by publish- 
er. 16 to 40 pages, 4 columns; length, 13 in.; 
width, 2}i in. Cannot use matrices. Forms close 
1st- 15th. 

Advertising rates, agate, 20 cts. a line, flat; 
full page; (728 lines), $135. 

AMERICAN HEREFORD JOURNAL — 
Semi-monthly (1st and 15th). Live Stock. Es- 
tablished 1910. Hayes Walker, publisher. Sub- 
scription, $1. Claimed average circulation for 
first six months of 1920, 15,000. 84 to 200 
pages, 3 columns; length, 10 in.; width, 2J^ in. 
Forms close 5 days in advance. 

Advertising rates, 25f, flat, a line. 



BOILERMAKERS JOURNAL — Monthly 
(1st.). Labor. Established 1888. Int. Bro. 
Boilermakers, Iron Ship Bldrs. and Helpers 
of America, publishers. Subscription, $1. 

Sworn average circulation for year ending July, 
1920, 136,000 net paid. 80 pages, 2 columns; 



"THEY say Shakespeare never repeats. He is the greatest repeater ever, he is the only 
^ Writer who ever repeated the first personal pronoun four times in succession without 
loss of efiect: " I , I , I , myself, sometimes, hiding my honor in my necessity, am prone la 
shuffle, to hedge and to lurch." Also, "tomorrow and tomorrow and tomorrow." 



106 



NELSON CHESMAN & CO.'S RATE BOOK, 



1921 



MISSOURI 



length, 8 in. ; width, 2 )^ in. Cannot use matrices. 
Forms close 18th. 

Advertising rates, $25 an inch; full page, 
$250; 3i, $150; }4, $90. Discount of 20 <:7 when 
three or more issues are contracted for and used 
within one year. 



CENTRAL CHRISTIAN ADVOCATE — 
Every Wednesday. Methodist. Established 
1856. Methodist Book Concern, publishers. 
Subscription, $1.50. Detailed average circula- 
tion for six months ending March, 1920, 24,640. 
24 pages, 3 columns; length, IIM in-I width, 2% 
in. Can use matrices. 

Advertising rates, agate, 20 cts. a line. See 
Chicago, N. W. Christian Advocate for combina- 
tion rate of seven Methodist weelclies. 



CONE & WOODMAN, Inc. 

See advertisement on pages 322 and 323. 



DROVERS TELEGRAM — Every evening 
except Sunday. Farm-Live Stock. Established 
1882. Drovers Telegram Co., publishers. Sub- 
scription, $5. Sworn average circulation for 
six months prior to Oct., 1920, 33,676* net 
paid. 6 to 16 pages, 7 columns; length, 21 5/7 
in.; width, 2J^ in. Can use matrices. 

Advertising rates, agate, Qi a line. Clas- 
sified, same as display. In combination with 
Chicago, (111.) Drovers Journal, Omaha, (Neb.), 
Journal-Stockman and East St. Louis, (111.), 
Live Stock Reporter, 30 f a line. Any three 
papers, 3i less a line than combined regular 
rate; any two papers, li less a line. 

FARM AND HOME MECHANICS — 
Monthly (1st). Agricultural and Home. Es- 
tablished 1916. United Pub. Co., publishers. 
Subscription, 35 cts. Sworn average circulation 
for six months ending June, 1920, 125,680* 
net. 24 to 32 pages, 4 columns; length, 12 J'^ 
in.; width, 2 J4 in. Cannot use matrices. Forms 
close 5th. Office, 1411-13 Wyandotte St. 

Advertising rates, agate, 50 cts. a line; full 
page, $271; J^, $148; M. S78. Back page, 
$286. 

See advertisement — Colored Insert — between 
pages 380 and 381. 

FARMER AND STOCKMAN — Weekly 
(Thur.). Agricultural. Established 1877. 

J. M. Pierce, publisher. Subscription, $1. 

Sworn detailed average circulation for six months 
ending December 31, 1919, 98,574* net paid. 
16 to 84 pages, 4 columns; length, 13 J^ in.; width, 
2}^ in. Cannot use mats. 

Advertising rates, agate, 65«!, flat, a line. Dis- 
play rate in combination with Iowa Homestead 
(Des Moines, la.), and Wisconsin Farmer 
(Madison, Wis.), $2.25 a line; with Wisconsin 
Farmer, $1.15; Iowa Homestead, $1.70. 



HOME FRIEND— Monthly (1st). Family. 
Established 1904. United Pub. Co., publishers. 
Subscription, 35fi. Sworn average circulation 
for six months ending July, 1920, 626,412* 
net paid. 24 to 32 pages, 4 columns; length, 
12 J^^ in. ; width, 2 J^ in. Cannot use mats. Forms 
close 15th. 

Advertising rates, agate, $3.10 a line; 14 page, 
$509.95; ^A page, $954.80; full page, $1779.90; 
back page (724 lines), $1844. .50. Readers, $3.75 
a line. Classified, 40 cts. per word. 

See advertisement — Colored Insert — between 
pages 380 and 381. 



MISSOURI 



INDEPENDENT— Weekly (^at.). Inde- 

pendent. Established 1899. Kellogg & Bax- 
ter, publishers. Subscription, $2.00. Circula- 
tion — not given by publisher. 16 pages, 4 col- 
umns; length, 12 in.; width, 2}^ in. Can use 
matrices. 

Advertising rates, agate, 15 ?S a line; 5,000 
lines, on yearly contract, 10 ff; 10,000 lines, 9fS; 
20,000 lines, 8^. Position, 15 or 25% extra. 



JOURNAL — Every morning including SUN- 
DAY, and WEEKLY, Thursday. Republican. 
Established 1854. The Journal Co., publishers. 
Subscription, $6; weekly, 50 cts. Sworn aver- 
age circulation for twelve months ending March, 
1920, daily, 46,707* net paid; Sunday, 45,139* 
net paid; weekly, 160,165* net paid. Daily, 
8 to 24 pages; Sunday, 20 to 40 pages; weekly, 
8 to 20 pages, length, 22 in.; width, 2}4 in. Can 
use mats. 

Advertising rates, agate, daily or Sunday, 
12 cts. a line, flat. Readers, cut off with display 
head, 20 cts. a line; cut off with news head, 
25 cts. a line; run of paper on specified pages, 
75 cts. a line; on any page (optional), 50 cts. 
a line; pure news reading, $1; first page, $1.50 
a line. Classified, 10 cts. a line. WEEKLY, 
display or classified, 70ji a line. Readers, 

$2 a line; first page, $3 a line; cut off readers, 
news head, $1.25 a line; displayed head, $1 
a line. 



MEDICAL HERALD— Monthly. Medical. 
Established 1881. Chas. Wood Fassett, M. 
D., managing editor. Subscription, $2. Cir- 
culation — not given by publisher. 100 pages, 
2 columns; length, 8 in.; width, 2J4 in- 

Advertising rates, full page, right, $35; left, 
$30; yi page, upper, $20; lower, $17.50; J< page, 
$12 or $10; Vs page, $7 or $6. Readers, 500 
a line. 



PACKER— Weekly (Saturday). Fruits and 
Produce. Established 1893. Barrick Pub. 
Co., publishers. Subscription, $2. Circula- 
tion, including five editions, Kansas City, 
Chicago, Cincinnati, New York, Coast, not given 
by publisher. 16 to 24 pages, 7 columns; length, 
22 in.; width, 2}^. Cannot use mats. 

Advertising rates, agate including all five 
editions, $3 an inch; 100 in. within one year, 
$2.50; 500 in., $2; 1,000 in., $1,66 2/3. Position, 
25% additional. Readers, $1.50. 



POLAND CHINA JOURNAL— Semi-month- 
ly (10th and 25th). Swine. Established 1914. 
C. H. Walker, publisher. Subscription, $1. 
Claimed average circulation for first six months 
1920, 12,230. 84 to 128 pages, 3 columns; 
length, 10 in.; width, 2 1/3 in. Cannot use 
matrices. Forms close 5th and 20th. 

Advertising rates, agate, 25 cts., flat, a line. 
Readers, 40 cts. a line. 



POST — Every evening except Sunday; SUN- 
DAY morning. Independent. Established 
1905. National Newspaper Association, pub- 
lishers. Subscription, $4.50. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 146,825* net paid; Sunday, 158,509* 
net paid. 8 to 52 pages, 8 columns; length of 
columns, 20 in. ; width, 2 }4 in- Can use matrices. 

Advertising rates, agate, daily, 25*' a line, 
flat; Sunday, 27 Hi. Position, 5i and lOfi a 
line extra. Comic Section (Sunday edition). 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



107 



MISSOURI 

40ff a line. Readers, S2.50 a line; front page, 
So. Classified, general, 2.5? a line; personal, 30c. 

RAILWAY CARMEN'S JOURNAL— Month- 
ly (1st). Established 1895. Claimed average 
circulation for year ending April, 1920, 185,000 
net, 80 pages, 2 columns; length, 8 in.; width, 
2^2 >°- Forms close 10th.. 

Advertising rates, $25 an inch; full page, $2.50; 
V2, $150; \i, S90. 20% discount, on contract 
for three or more times. 



RAILWAY POST OFFICE— Monthly (25th). 
Fraternal-Postal Employes. Established 1880. 
Railway Mail Asso'n, publisher. Subscrip- 
tion, $1.00. Claimed average circulation for 
year ending April, 1919, 18,000 net. 48 pages, 
3 columns; length, Q^, in.; width, 2]4 in. Can 
use matrices. Forms close 5th. 

Advertising rates, agate, $3.50 an inch; on 
contract for three or more times, $2.80; full 
page, $50 or $40. 



STAR — Every evening except Sunday, TIMES, 
every morning except Sunday, SUNDAY STAR, 
Sunday morning, and WEEKLY STAR, Wed- 
nesdays. ^ Independent. Established 1880. 
W^m. R. Nelson Estate, publisher. Subscription, 
Daily, including Star and Times, $7.80; Sunday 
alone, $3.00; Weekly, 50?!. Sworn detailed aver- 
age circulation for six months ending March, 
1920, Morning, 219,177 net; Evening, 223,973 
net; Sunday, 225,373 net; Weekly, 3.30,972* net. 
Daily, 12 to 32 pages; Sunday, 48 to 96 pages; 
Weekly, 10 to 30 pages, 7 columns; length, 21 5/7 
in.; width, 2 J4 in. Can use mats. 

Advertising rates, agate, morning and even- 
ing combined, 60f a line, fiat; Sunday, 35fi, 
Schools and Colleges, 30 times within 10 weeks, 
50^ a line. Summer and winter Resorts, Tra- 
vel, Tours, etc., 20 times within 10 weeks, .50fi 
a line. Positions, next reading, 25% extra. 
Full, 50%, extra. Readers, daily or Sunday, 
$3.00 a line; 2nd page, $5 00; first page $10.00. 
Classified, daily or Sunday, situations wanted, 
15fi a line; help wanted, rooms to rent or boarding, 
250; all other classification, 32>^0, excepting, 
employment agencies or oil and mining oppor» 
tunities, 70p a line. WEEKLY, display, $1.25 
a liije; next reading, $1.25; full position, $1.50 
a line; ful.l or one half page, 20% discount, one 
fourth, 10%. Readers, $4 a line; 2nd page, 
$5; 1st page, S7.50. Classified, 75^ a line. 

See advertisement on page 317. 



TIMES — Morning edition of Evening Star, 
which see. 



WHEAT GROWERS' JOURNAL — Weekly 
(Sat.). Agricultural. Established 1920. Frank 
T. Riley Pub. Co., publishers. Subscription, $1. 
Claimed average circulation for six months end- 
ing Sept., 1920, 50,000. 36 pages, 4 columns; 
length, 13 in.; width, 2)4 in. Can use matrices. 
Office, 817 Broadway. 

Advertising rates, agate, 50fi a line; second or 
third cover, 75^ a line; fourth cover, $1 a line. 



WORD AND WAY— Weekly (Thurs). Bap- 
tist. Established 1896. Western Baptist Pub. 
Co., publishers. Subscription, $1. Circula- 
tion — not given by publisher. 16 pages, 4 
columns; length, 13 H in.; width, 2% in. Can 
use mats. 

Advertising rates, $1.36 an inch. 



MISSOURI 



ST. JOSEPH— Population, 77,735. Seat of 
Buchanan Co. On Missouri River and six 
railroads. Has immense jobbing business, 
very large packing houses and is a most 
irnportant fruit and grain market; fifth largest 
Live Stock Market in United States, receipts 
in 1919, 656,470 cattle, 93,681 calves, 2,- 
126,322 hogs, 1,006,690 sheep, 43,380 horses. 
Industries include the manufacture of shirts 
and overalls, plows, machinery, boilers, 
pumps, architectural iron, boots and shoes, 
harness, horse collars, food stuff, stock feed, 
and men's furnishings, structural steel, coffee, 
biscuits and crackers, acetylene lamps, paper 
boxes, sashes and doors and fixtures, artificial 
ice, candy, optical goods, washing machines, 
trunks and leather goods, barber supplies, 
ice cream cones, sweeping compounds, metal 
chicken nests, molasses, white way poles, 
butcher supplies, pajamas, furniture, grinders. 
Annual value of manufactured products $200,- 
000,000. Bank Clearings during 1919, 
467,943.61. 



GAZETTE — Every morning including SUN- 
DAY. Independent Republican. Established 
1845. C. D. Morris, publisher. Subscription, 
$4. Sworn detailed average circulation for six 
months ending March, 1920, daily, 14,497 net 
paid; Sunday, 11,838 net paid. 8 to 40 pages, 
7 columns; length, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, daily, 10 f! a line; 
Sunday, 10 p; 1,000 lines, within one year, 8^ 
or Qi\ 3,000 lines, 7j; or Sp; 5,000 lines, 6(5 or 
7f. Positions, 10 or 25% extra. Readers, 
40 fi a line; following news, 50 ff; preceded and 
following news, 75fi. Classified, 100 a line. 

NEWS-PRESS — Every evening except Sun- 
day. Independent. Established 1878. The 
News Corporation, publishers. Subscription, 
$4.20. Sworn detailed average circulation for six 
months ending March, 1920, 38,168* net paid. 
12 to 32 pages, 7 columns; length, 21}'2 in-; 
width, 2% in. Can use matrices. 

Advertising rates, 100 a line, flat; next 
to reading, 120; full position, 130. Clas- 

sified, 2 per word. Readers, SI a count line; 
solid local notices, 200; foot of first page, $2.50. 

OBSERVER— Weekly (Sat.). Democratic. 
Established 1906. Frank Freytag, publisher. 
Subscription, $1. Claimed average circulation 
for year 1920, 5,250 net. 8 pages, 7 columns, 
length, 20 in.; width, 2)4 in. Can use matrices. 

Advertising rates, 250 a line, flat. 



STOCK YARDS DAILY JOURNAL — 
Every evening except Sunday. Live Stock 
and Agricultural. Established 1897. St. 

Joseph Journal Pub. Co., publishers. Sub- 
scription, $4. Sworn average circulation for 
six months prior to April, 1920, 7,947 net paid. 
4 pages, 7 columns; length, 20 in.; width, 2% 
in. Can use mats. 

Advertising rates, agate, 2]/^ cts., flat, a 
line. Classified, 1 ct. per word. Readers, & 
cts. a line; first page, 10 cts. a line. 

ST. LOUIS— Population 772,897. Is the sev- 
enth city of the L'nited States in size: has 
3,300 factories, employing 150,000 persons; 
manufactured products valued at $1,500,000,- 
000. The twenty-six railroads carry 1,200 
package cars to all parts of the country daily, 



108 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MISSOURI 



and insure a quick delivery service. The 

nearness of the Illinois coal fields, together 
with a 60,000 horse-power electric current 
from the Keokuk Power Dam, guarantees 
manufacturers an unlimited amount of cheap 
power. The forty million people living within 
500 miles provide a constantly growing market. 
Some of the leading industries are horse and 
mule, live stock, grain, raw fur, lumber and 
coffee market; woodenware, hardware, chemi- 
cals, tobacco, stoves and ranges, vehicles, 
malt, liquors, iron and steel, groceries, steam 
and electric cars, dry goods, soap, etc. Makes 
a fifth of the shoes made in the United States. 
Is the world's greatest fur market. The 

educational system is unexcelled. 1.31 public 
schools with 115,664 pupils, six modern high 
schools and a normal school (Harris Teachers' 
College), two great Universities (Washington 
and St. Louis), and several colleges and pre- 
paratory schools. Is famed for its many beau- 
tiful streets and parks — 17 playgrounds, and 
42 parks, including Forest Park, third largest 
in the world; Shaw's Garden is one of the finest 
botanical gardens in the world. The many 
beautiful homes have caused St. Louis to be 
called the "City of Homes". 37.76 per cent 
of the people own their homes. The health 
and climatic conditions are splendid, and com- 
bined with business and educational conditions, 
make this city an ideal place in which to 
live and to conduct a business. Postal re- 
ceipts for 1919, $7,737,857. Bank clearings 
during 1919, $8,701,532,298. 



MISSOURI 



ABENDSCHULE — Bi-weekly. German. 
Woman and Home. Established 1854. Louis 
Lange Pub. Co., publishers. Subscription, $2. 
Sworn average circulation for year ending June, 
1920, 33,924 net. 48 to 56 pages, 3 columns; 
length, 10 3^ in.; width, 2^ in. Forms close 
2 weeks in advance. OfBce, 3600-12 Texas Ave. 

Advertising rates, agate, 2b t, flat, a line; 
special position, 30)i a line. 



AMERICAN PAINT AND OIL DEALER— 
Monthly (1st). Trade. Established 1908. 
Ainerican Paint Journal Co., publishers. Sub- 
scription, three years, $1. Guaranteed average 
circulation for year 1920-21, 10,000 net paid. 
62 pages, 3 columns; length, 10 in.; width, 2A 
in. Can use matrices. Forms close 15th. 

Advertising rates, $125 per page, flat. Pre- 
ferred position, 10 to 25% extra. 



AMERIKA — Every morning, including SUN- 
DAY, and SEMI-WEEKLY, Tuesdays and 
Fridays. German-Independent. Established 
1871. German Literary Society, publishers. 
Subscription, daily, $8; Sunday, $3; semi- 
weekly, $2. Sworn average circulation for six 
months prior to April, 1920, daily and Sunday, 
21,367* net paid; semi-weekly, detailed, 32,558* 
net paid. Daily, 8 to 10 pages; Sunday, 24 
to 28 pages; semi-weekly, 12 pages, 7 columns; 
length of columns, 20% in.; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, daily, Sunday or semi- 
weekly, 15f! a line; 1,000 lines, within one year, 
12(i; 3,000 lines, 10^; 5,000 lines. Si; 10,000 
lines, 6^; 30,000 lines, 5f. Readers, daily, 
30^ a line; Sunday or semi-weekly, dOf. 



AUTO REVIEW— Monthly (1st). Motor- 
ing. Established 1905. Auto Review Pub. 
Co. (Inc.), publishers. Subscription, $1. Cir- 



culation- — not given by publisher. 40 to 60 
pages, 2 columns; length, 10 in.; width, 3}4 
in. Cannot use matrices. Forms close 2nd. 
Advertising rates, $60 a page; three times, 
$50; six times, $45; twelve times, $40. 



BECKWITH SPL. AGCY. 
See advertisement on pages 330, 331, 332, 
333, 334, 335 and 336. 



BOYS' COMRADE AND GIRLS' CIRCLE 
— Weeklies (Sat.). Sunday School. Estab- 
lished 1890. Christian Board of Publication, 
publishers. Claimed combined average cir- 
culation for year 1919, 36,000 net paid. 16 
pages, 3 columns; length, 10^ in.; width, 2}^ 
in. Can use matrices. Forms close four weeks 
in advance. 

Advertising rates, agate, 10 cts., fiat, a line. 



BUDD JNO. CO., 

See advertisement on pages, 352, 353, 354, 
355, 356 and 357. 



BUTCHERS' AND PACKERS' GAZETTE 
Weekly (Sat.) Meats and Packing. Es- 
tablished 1808. Butchers' and Packers' Ga- 
zette Pub. Co., publishers. Subscription, $2. 
Circulation — not given by publisher. 8 to 12 
pages, 6 columns; length, 20 in.; width, 2}i in. 

Advertising rates, agate, $1.75 an inch; 3 
in., $5. .54, $7.70; 13 times, $1.40, $3.50 or $5.74. 
Classified, 20? a line. 



CENSOR— Weekly (Thur.). Republican. 

Established 1894. The Censor Co., publishers. 
Subscription, $6. Claimed average circulation 
for year, 1919, 32,500. 20 pages, 4 columns; 
length, 12 in.; width, 2 J^^ in. Can use matrices. 
Office, Wright Building. 

Advertising rates, agate, 20f! a line; 1,000 
lines, within one year, 15f; 2,000 lines, 12fi; 3,000 
lines, 10 j!; 5,000 lines, 9^; 10,000 lines, 8fi. Read- 
ers, 50 p a count line. 



CESKA ZENA— Semi-monthly. (1st and 
15th). Bohemian-Women. Established 1908. 
Bohemian Literary Society, publishers. Sub- 
scription, $1.75. Claimed average circulation 
for year 1919, 12,600. 32 pages, 3 columns; 
length, 10 in.; width, 2J^ in. Cannot use 
matrices. Office, 1625 So. 11th Street. 

Advertising rates, 10 f a line, with discounts 
for space. Readers, 40f! a line. 



CHRISTIAN ADVOCATE— Weekly (Wed- 
nesday). Methodist. Established 1850. St. 
Louis Christian Advocate Co., publishers. Sub- 
scription, $2. Claimed average circulation for 
year 1919, 12,600. 16 pages, 4 columns; length, 
13 Ji in.; width, 2 J^ in. 

Advertising rates, agate, 10 cts. a line; full 
page, $65. Position, 25% extra. 



CHRISTIAN EVANGELIST — Weekly 
(Thursday). Christian. Established 1874. 
Subscription, $2. Claimed average circulation 
for year 1919, 26,800 net paid. 32 pages, 3 
columns; length, 1132 in.; width, 2}3 in. Can 
use mats. Office, 2712 Pine. 

Advertising rates, agate, 20 cts., flat, a line. 
Reading notices, 25 cts. a line. 

CHURCH PROGRESS — Weekly (Thurs- 
day). Catholic. Established 1878. The 
Catholic Pub. Co., publishers. Subscription, 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



109 



MISSOURI 



151.50. Claimed average circulation for year 
1919, 10,600. 8 pages, 7 columns; length, 20 
in.; width, 2^6- Cannot use mats. 
Advertising rates, $1.48 an inch. 

DRACH ELECTROTYPE CO. 
See advertisement on page 378. 



DRYGOODSMAN AND SOUTHWESTERN 
MERCHANT — Weekly (Saturday). Drygoods 
Trade. Textile Pub. Co., publishers. Sub- 
scription, $3. Detailed average circulation for 
year 1920, 7,031*. 80 to 200 pages, 3 columns; 
length, 10} 2 in.; width, 2?^ in. Office, 1627 
Locust. 

Advertising rates, $6 an inch; 4 times, ,f6; 
13 times, $5.50; 26 times, $5; 52 times, $5; 
full page, $140, $120, $100, $90 or $80. 



FARM MACHINERY-FARM POWER— 
Semi-monthly (1st and loth). Farm Equip- 
ment-Trade. Established 1886. Midland Pub. 
Co., publishers. Subscription, $1. Detailed 
average circulation for year 1920, 7,201*. 
68 to 124 pages, 3 columns; length, 10 in.; width, 
214 in. Forms close 5 days in advance. 

Advertising rates, reading column, $3.35 an 
inch; full page, $95; H. H< %• H. H or Vs pro 
rata. 



FRLSCO EMPLOYES' MAGAZINE — 

Monthly (1st). Fraternal-Labor. Established 
1908. Frisco Employes, publishers. Subscrip- 
tion, $1. Claimed average circulation for year 
1919, 12,500. 48 pages, 3 columns; length, 
10 in.; width, 2 li in. Can use matrices. Forms 
close 20th. Office, Syndicate Trust Bldg. 

Advertising rates, (minimum 1 inch), 25 f a 
line; on contract for three or more issues, 20p. 

FRONT RANK — Weekly (Sat.). Chris. - 
Bible Schools. Established 1890. Christian 
Board of Publication, publishers. Claimed aver- 
age circulation for year 1919, 32,400 net paid. 16 
pages, 3 columns; length, 10 5i in.; width, 2}-^ 
in. Cannot use mats. Forms close two weeks in 
advance. Office, 2710 Pine St. 

Advertising rates, agate, 15 cts. a line. 



GLOBE-DEMOCRAT— Every morning in- 
cluding SUNDAY, and SEMI-WEEKLY, (Mon. 
and Thurs.). Republican. Established 1852. 
The Globe Printing Co., proprietors. Subscrip- 
tion, daily, $7.50; Sunday, $5.00; semi-weekly, 
50f. Sworn detailed average circulation for six 
months ending Sept., 1920, daily, 206,113* net; 
Sunday, 171,479* net; semi-weekly, 228,401* 
each issue. Daily, 14 to 28 pages; Sunday, up 
to 106 pages; semi- weekly, 16 to 28 pages, 8 
columns; length, 21 3/7 in.; width, 2 1/12 in. 
Can use mats. Office, Sixth and Pine Sts. 

Advertising rates, agate, daily or Sunday, 
45?;; 26 times, or 3,000 lines, on yearly contract, 
40fi; 52 times, 38(5; 156 times, or 5,000 lines, S5i; 
New Publications, 40 (i, flat, a line; Steamship, 
Resort or Schools, 30^ a line; 30 times, 25i; 
amusements, 60fi; political, 65^. Position, 25 
or 50*^0 extra. ARTGRAVURE Section, (Sun- 
day edition), 75ji a line; 13 times, or 1,000 lines, 
on yearly contract, 70i: 26 times, or 3,000 lines, 
Qo(.; 52 times, or 5,000 lines, 60^. Special 
advertising — news type, (full faced head lines, 
50% extra), $2 a line; Society page, $2.50. 
Classified, 25?^ a line; displayed, 40^5. SEMI- 
WEEKLY, both issues, $1.25 a line; H page, 
$1.20 a line; '2 page, $1.15 a line. Special ad- 



MISSOURI 



vertising — news type, (full faced headings, 50% 
additional), $2.25 per line. 

See advertisement on third or inside Back 
Cover. 



GREATER ST. LOUIS — Monthly (15th). 
Commercial and Civic. Established 1919. St. 
Louis Chamber of Commerce, publishers. Sub- 
scription, $2.50. Detailed average circulation 
for 1920-21, 7,500. 36 pages, 3 columns; length, 
lOJ-2 in.; width, 2J/^ in. Cannot use matrices. 
Forms close 25th. Office, 511 Locust Street. 

Advertising rates, full page, $90.00; H, $50; 
H, $35; Je. *19; six months' contract, $80, 
$45, $30, $17.50; twelve months, $75, $40, 
$27.50, $16. Inside front or back cover, $125; 
outside back cover, two colors, $150. 



HELLENIC REVIEW — Weekly (Sat.). 
Greek-Independent. Established 1920. The 
Hellenic Review, publishers. Subscription, $3. 
Claimed average circulation for six months end- 
ing June, 1920, 11,000. 6 to 8 pages, 6 columns; 
length, 23 J'2 in.; width, 2}% in. Can use mats. 
Forms close Thursday. Office, 723-24 Federal 
Reserve Bank Bldg. 

Advertising rates, agate, I2i a line; 1,000 
lines, lOfi; 2,000 lines, 9f!; 5,000 lines, 7?; 10,000 
lines, Qf. 



HEROLD DES GLAUBENS — Weekly 
(Wed.). German Catholic. Established 1850. 
German Printing and Pub. Association, publish- 
ers. Subscription, $2. Claimed average cir- 
culation for year 1919, 43,500. 8 pages, 7 col- 
umns; length, 21 1^2 in.; width, 2}4 in. Cannot 
use matrices. Office, 18 So. 6th St. 

Advertising rates, 5 cts. a line, flat. Reading 
notices, double display. 

HLAS— Semi-weekly (Tues. and Fri.). Bo- 
hemian-Catholic. Established 1873. Bohemian 
Literary Society, publishers. Subscription, $4. 
Claimed average circulation for year 1919, 
14,800. 8 pages, 7 columns; length, 22 in.; 
width, 2 ?-g in. Can use mats. 

Advertising rates, 13{i line; 5,000 lines, lOi; 
10,000 lines, 9f!; 20,000 lines, 7 J2?S Readers, 30 fi. 



INTERNATIONAL MUSICIAN— Monthly 
(15th). Musical-Fraternal. Established 1901. 
Wm. J. Kerngood, publisher. Subscription, 50 cts. 
Claimed average circulation for year 1919, 
100,000 net. 24 pages, 4 columns; length, 12 in.; 
width, 2 14 in. Forms close 7th. Office, 3535 
Pine St. 

Advertising rates, $4 an inch. 



INTERSTATE GROCER— Weekly (Sat.). 
Trade. Established 1889. Grocers' Journal 
Co., publishers. Subscription, $2. Sworn de- 
tailed average circulation for six months ending 
June, 1920, 11,215. 8 to 12 pages, 7 columns; 
length, 21 34 in.; width, 2}4 in. Cannot use 
matrices. 

Advertising rates, agate, $1.75 an inch. 



JACOBS & COMPANY. 

See advertisement on pages 307, 308, 309, 
310 and 311. 



JOURNAL OF 
monthly (1st and 
tablished 1856. 
Co., publishers, 
detailed ' average 



AGRICULTURE — Semi- 
15th). Agricultural. Es- 

Missouri Agricultural Pub. 

Subscription, 50fi. Sworn 
circulation for year 1919, 



110 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MISSOURI 



174,149 net. 24 to 48 pages, 4 columns; length, 
12^2 in.; width, 2 34 in. Forms close 10 days 
in advance. Office, 1410 Pine St. 

Advertising rates, agate, $1 a line, flat; full 
page, $700; back cover, $800. Position, 25% 
extra. Readers, $2 a count line. Classified, 
10 p per word. 



LA LEGA ITALIANA — Weekly (Sat.). 
Italian-Ind. Established 1914. Joseph Nicolais, 
publisher. Subscription, $1. Claimed av- 
erage circulation for year 1919, 13,276 net. 
4 pages, 7 columns; length, 22 in.; width, 2J^ 
in. Can use mats. Office, Holland Bldg. 

Advertising rates, agate, 70 cts. an inch; 
250 in., 65 cts.; 500 in., 62 cts. Readers, 9 
cts. a line. 



LIST Y— Weekly (Thurs.). Bohemian-Ind. 

Established 1902. Louis Novak, publisher. 

Subscription, $2.50. Claimed average cir- 

culation for year 1920, 8,600. 8 pages, 6 col- 
umns; length, 19 '2 in.; width, 2},^ in. Can use 
mats. Office, 2117 S. 12th St. 

Advertising rates, 75^, flat, an inch. 



LUMBER — Weekly (Mon.). Lumber-Trade. 
Established 1888. Commercial Journal Co., 
pubUshers. Subscription, $4. Sworn detailed 
average circulation for six months ending June, 
1920, Manufactures' edition, 3,047* net paid; 
Dealers' edition, 2,744* net paid; total, 5,791* 
net paid. 80 pages, 3 columns; length, 10 in.; 
width, 2J'4 in. Cannot use matrices. Forms 
close 10 to 15 days in advance. 

Advertising rates, either edition, full page, 
$100; ^2, $60; M. $36; H. $21.60. Discounts on 
4, 13, 26 or 52 insertions. 



McKINNEY. A. D.— 

See advertisement on pages 400 and 401. 



MEDICAL BRIEF — Monthly (1st). 
Medical. Established 1873. Henry R. Strong, 
publisher. Subscription, $1. Circulation — 
not given by publisher. 100 pages, 2 columns; 
length, 7^ in.; width, 2l.i in. Cannot use mat- 
rices. Forms close 15th. 

Advertising rates, $6 an inch; full page, $40, 
with discount on 3, 6 or 12 months. 



MERCANTILE ADJUSTER — Monthly 
1st). Commerical and Legal. Established 
1886. The Mercantile Adjuster Pub. Co., 
publishers. Subscription, $5. Claimed aver- 
age circulation for year 1919, 5,250 net paid. 
288 pages, 2 columns; length of columns, 8 in.; 
width, 2 }^ in. Cannot use matrices. Forms 
close 15th. 

Advertising rates, agate, $4 an inch; 14 col- 
umn (4 in.), $12; 1 column (8 in.), $20; 1 page 
(16 in.), $30, with discounts of 10, 15 or 30% 
on 3, 6 or 12 months' contracts. 



MEYER DRUGGIST— Monthly (1st.) Re- 
tail Drug Trade. Established 1880. Claimed 
average circulation for year ending June, 1920, 
19,000. 96 to 112 pages, 2 columns; length, 
8J^ in.; width, 3 in. Cannot use mats. Forms 
close 10th. Office, 4th Street & Clark Ave. 

Advertising rates, full page, $110; },2, $60; 
H, $34; H, $20, with discounts on from 2 to 
12 months' contracts. 



MISSOURI 



MISSISSIPPI BLAETTER— Sunday edition 
of Westliche Post, which see. 



M. K. & T. EMPLOYES' MAGAZINE— 
Monthly (1st). Railroad Employes. Estab- 
lished 1913. M. K. & T. Employes' Maga- 
zine, publishers. Subscription, $1. (Distrib- 
uted free to employes). Claimed average 
circulation for year 1919, 22,000. 64 pages, 
2 columns; length, 8 in.; width, 21^2 in. Can 
use matrices. Forms close 20th. Office, Rail- 
way Exchange Bldg. 

Advertising rates, full page, $7.20 an inch; 
full page, $50; }4, $30; H, S18; on con- 
tra''t for three or more insertions within one 
year, 20% discount. Readers, 50 ji a line. Clas- 
sified, 5j^ per word. 

MISSOURI RURALIST — Semi-monthly 
(5th and 20th). Agricultural and Live Stock. 
Established 1902. Arthur Capper, publisher. 
Subscription, 50 cts. Guaranteed average cir- 
culation for year 1920-21, 110,000. 40 to 50 
pages, 4 columns; length, 13 M in.; width, 2}4 
in. Forms close one week in advance. Cannot 
use matrices. Office, 1318 Chemical Bldg. 

Advertising rates, agate, $1.00 a line; full 
page, $740; back cover, $825. Classified, 12ji 
per word; 4 times, lOji each insertion. 

See advertisement on pages 404 and 405. 

NATIONAL DRUGGIST— Monthly (1st). 
Drug Trade. Established 1882. Henry R. 
Strong, publisher. Subscription, 
average circulation for year 1919 



pages, 2 columns; length, QI4 i^ 



$1. ' Sworn 

7,792*. 80 

width, 3li 

25th. 



^2. 



$37; 



in. Cannot use matrices. Forms close 
Office, 914 Century Bldg. 

Advertising rates, full page, 
14, $21; Ys, $12.50; H, $8; three issues, $64, 
$36, $20, $11, $7; six issues, $58, $32, $18, 
$10, $6.50; twelve issues, $53, $29 , $16, 
$9, $5.25. Opposite or on page of reading matter, 
25% extra. Ads. in color, $25 per insertion 
for one page or for more than one page, $15 
per page. Classified, 5 cts. per word. 



NATIONAL ELKS HORN— Monthly (20th). 
B. P. O. Elks. Established 1899. Norman 
M. Vaughan, publisher. Subscription, $1.50. 
Claimed average circulation for year 1919, 51,000. 
16 pages. 3 columns; length, 12 in.; width, 254. 

Advertising rates, $2.50 an inch; full page, 
$100; >2 or 14 page, pro rata. 



NATIONAL FARMER AND STOCK-. 
GROWER— Monthly (1st). Agricultural. Es- 
t.ablished 1898. Hale Pub. Co., publishers. 

Subscription, 50ff. Claimed average circulation 
for 1919, 147,684 net paid. 32 pages, 4 columns; 
length, 121/2 in.; width, 2)^ in. Forms close 
25th. 

.\dvertising rates, agate, 60ff a line; full page, 
$325; back cover, $350. 

NELSON CHESMAN & CO. 
See advertisement on page 378. 

post-dispatch"— Every evening except 
Sunday ; SUNDAY morning. Independent. Es- 
tablished 1878. Pulitzer Pub. Co., proprietors. 
Subscription, daily, $7.50; Sunday, $5. Sworn 
detailed average circulation for six months 
ending Sept., 1920, d.ailv, 150,364* net p.aid; 
Sund.ay, 343,881* net paid. D.aily, 14 to 32 
pages; Sunday, 86 to 120 pages, 8 columns; 
length, 20 in.; width, 2 1/16 in. Can use mats. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



Ill 



MISSOURI 



Advertising rates, agate; daily, 50 fi a line; 
Sunday, 60 f!; 2,000 lines, on yearly contract, 
36f or 4:2i; 5,000 lines, 32f or 370; 10,000 
lines, 30«f or 350. Position, 30 '"c or 50% extra. 
Schools, Colleges, Resorts (Summer or Winter), 
Steamship, Books, daily, 30f; Sunday, 35j! a 
line. Comic Section, back page, in colors only, 
800 a line, flat. Sunday Magazine, inside page 
only, 75e a line, flat. ROTOGRAVURE Sec- 
tion (Sunday Edition), $1.00 a line, flat. Clas- 
sified, (with the exception of a few special 
classifications), daily, 250; Sunday, 300 a line. 
Display on classified pages, daily or Sunday, 
400 a line. Exceptions, in general classified 
rates; farms, daily or Sunday, 250 a line; per- 
sonal, medical or toilet articles, daily or Sunday, 
350 a line. 

QUEEN'S WORK— Monthly (20th). Cath- 
olic-Home. Established 1914. Jesuit Fathers, 
publishers. Subscription, $3. Sworn aver- 
age circulation for six months ending Aug., 1920, 
127,800* net paid. 32 pages, 3 columns; length, 
10}^ in., width, 2}4 in- Cannot use mats. 
Forms close 1st preceding. 

Advertising rates, agate, 700, flat, a line. 
Inside covers, $375; back cover (two colors), 
$600. 



RAILROAD TELEGRAPHER — Monthly 
(20th). Fraternal-Labor. Order of Railroad 
Telegraphers, publishers. Established 1885. 
Subscription, $1. Sworn average circulation 
for first five months 1919, 76,500. 182 pages, 
2 columns; length, 8 in.; width, 2% in. Forms 
close 3rd. Can use mats. 

Advertising rates, $6.25 an inch; full page, 
$100; li, H or Vs pro rata. 

ST. LOUIS ES VIDEKE— Weekly (Fri.). 
Hungarian-Ind. -Republican. Established 1913. 
Hungarian Pub. Co., publishers. Subscription, 
$2. Claimed average circulation for six months 
ending June, 1920, 8,600. 8 pages, 6 columns; 
length, 20 in.; width, 2}^ in. Cannot use mat- 
rices. Office, 2023 So. Broadway. 

Advertising rates, 80 a line, flat. 



SPORTING GOODS DEALER— Monthly 
(1st). Trade. Established 1899. Charles C. 
Spink & Son, publishers.^ Subscription, $2. 
Claimed average circulation for year 1920, 
5,030. 150 pages, 2 and 3 columns; length, 
of columns, 10 in. ; width, 3 H and 2 yi in. Forms 
close 25th. 

Advertising rates, $9 an inch, narrow column; 
$12 an inch, wide column; full page, $85; J^, 
$50; H. $30. 

SPORTING NEWS— Weekly (Thur.). Base- 
ball. Established 1886. Charles C. Spink 
& Son, publishers. Subscription, $5. Claimed 
average circulation for year 1919, 84,300. 8 
pages, 7 columns; length, 22 in.; width, 2}4 in. 
Office, 1002 Olive Street. 

Advertising rates, agate, 300 a line. Readers, 
500 a line. 



STAR — Every evening except Sunday. In- 
dependent. Established 1880. Subscription, 
$7.50. Sworn detailed average circulation for 
six months ending Sept., 1920, 102,448* net 
paid. 16 to 32 pages, 8 columns; length, 21 5^ 
in.; width, 2 J^ in. Can use matrices. Office, 
Star Bldg., Star Square. 



MISSOURI 



Advertising rates, agate, 300 a line; 1,000 
lines, within one year, 250; 2,000 lines, 220; 
5,000 lines, 200. Position, 10 or 25% extra. 
Automobiles, 300 a line; 1,000 lines, 250; 2,000 
lines, 22 0. Publishers (except newspapers), or 
financial, 250 a line; Schools and Colleges, 
Steamships or Hotels and Resorts, 220 a line; 
30 times, 200. Classified, 140 a line; three 

times, consecutively, 130; six times, 120; dis- 
played, 200, 19 or 180 a line. Readers, $1 a 
count line, full face heading, 50% extra; 
Society page, $1.25; first page, $5. 



SUNDAY WATCHMAN — See Western 
Watchman. 



TIMES — Every evening except Sunday. In- 
dependent. Established 1907. American Press 
Inc., publishers. Subscription, $6. Sworn de- 
tailed average circulation for six months ending 
Sept., 1920, 50,147* net paid. 12 to 32 pages, 
7 columns; length, 213/7 in.; width, 23^ in. 
Can use mats. 

Advertising rates, agate, 300 a line; 1,000 
lines, within one year, 210; 2,000 lines, 200; 
3,000 lines, 190; 4,000 lines, 180; 5,000 lines, 
170; 10,000 lines, 150. Position, 25% or 33>i% 
extra. Readers, $1 a line. Classified, 120 

a line. 

See advertisement on page 315. 



T. P. A. MAGAZINE— Monthly (15th), 
Traveling Men-Fraternal. Established 1905. 
Travelers' Protective Association of America, 
publishers. Subscription, 500. Sworn detailed 
average circulation for six months ending Aug., 
1920, 96,256* net. 32 to 80 pages, 3 columns; 
length of columns, lOin. ; width, 2 J^ in. Cannot 
use matrices. Forms close 28th. 

Advertising rates, agate, 500 a line; 4,000 
lines, on contract, 400. Classified, $1 a line. 

See advertisement on page 373. 



UROLOGIC AND CUTANEOUS REVIEW 
— Monthly. Medical and Surgical. Established 
1897. "The IJrologic and Cutaneous Press, 
publishers. Subscription, $3. Claimed aver- 
age circulation for 1919, 18,500. 96 pages, 
2 columns; length, 9}^ in.; width, 2^ in. Forms 
close 5th. 

Advertising rates, full page, $108; J/^, $60; 



]4, $34; Vs, $18; 1/16, $11.50. 
on time contracts. 



Discounts 



WESTERN WATCHMAN— Weekly (Thur.). 
SUNDAY WATCHMAN weekly (Sat.). Roman 
Catholic. Established 1864. The Watchman 
Co., publishers. Subscription, each, $2. Sworn 
combined circulation for year 1919, 8,500. 16 
pages, 5 columns; length, 15}^ in.; width, 2}4 
in. Office, 720 Chestnut St. 

Advertising rates, agate, $1.19 an inch. 



WESTLICHE POST— Every morning and 
MISSISSIPPI BLAETTER, Sunday German. 
Republican. Established 1857. Westliche Post 
Pub. Co., publishers. Subscription, morning, 
$6; Sunday, $2.60. Sworn average circulation 
for six months prior to Oct., 1920, daily and 
Sunday, 20,829 net paid. Daily, 8 pages; 
Sunday, 22 to 32 pages, 7 columns; length, 21 3/7; 
width, 2}4 in. Can use matrices. 

Advertising rates, agate, morning, 15 cts.; 
2.500 lines, within one year, 12 cts.; 5,000 lines, 
9 cts.; 10,000 lines, 7 cts.; Sunday, 20 cts. a 



112 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MISSOURI 



line; 2,500 lines within one year, 15 cts.; 5,000 
lines, 12 cts.; 10,000 lines, 10 cts. Readers, 
daily, 35 cts. a line; Sunday, 50 cts. Classified, 
10 cts. a line. 

See advertisement on page 358. 



WORD AND WORKS— Monthly (20th of 
month preceding). Domestic and Scientific. 
Established 1888. The Hicks Almanac and 
Pub. Co., publishers. Subscription, $1.50. Claim- 
ed average circulation for year 1919, 17,700. 28 
pages, 3 columns; length, 11 in.; width, 2}^ 
in. Can use matrices. Forms close 6th. 

Advertising rates, agate, 15 cts. a line; full 
page, $65; cover page, $75. Classified, 2 cts. 
per word. 



SPRINaFIELD— Population, 39,620. Two 

railroad systems consisting of eight radiating 
lines. Shipping center of a most excellent 
agricultural district. All lines represented 
by wholesale houses, doing an annual business 
of $30,000,000. Industries include wagon 

factory, flour mills, planing mills, iron works, 
clothing, furniture, stave, broom and carriage, 
or two hundred factories in all. Also machine 
shops of St. Louis & San Francisco Ry., em- 
ploying 3,500 men. Drury College, State 
Normal School, St. DeChantel and Loretto 
Academies are located here. Annual value 
of manufactured products, $30,000,000. 



LEADER — Every evening except Sunday, 
SUNDAY morning. Democratic. Established 
1867. H. S. Jewell and Son, publishers. Sub- 



MISSOURI 



scription, $5.40. Sworn detailed average circula- 
tion for six months ending Sept., 1920, daily,. 
15,001* net paid; Sunday, 14,792* net paid. 
8 to 32 pages, 8 columns; length, 20 in.; width, 
2 in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
5^, flat, a line. Position, 15 and 25% extra. 
Classified, 6f! a line. Readers, 25fi a line; first 
page, 35f!; locals, lOji. 

See advertisement on page 306. 



OZARK COUNTRYMAN — Semi-monthly 
(1st and 15th). Agricultural. Established 
1913. H. S. Jewell & Son, publishers. Sub- 
scription, 50fi. Claimed average circulation for 
twelve months ending March, 1920, 40,000 net 
paid. 16 to 46 pages, 4 columns; length, 13 54 
in.; width, 2)4, in. Can use mats. Forms close 
20th and 5th. 

Advertising rates, agate, 30fi, flat, a line. 
Readers, 60 fi a line. Classified, 4ji per word. 



REPUBLICAN — Every morning except Mon- 
day, including SUNDAY. Republican. Es- 
tablished 1893. Springfield Missouri Republican 
Co., publishers. Subscription, $4. Sworn de- 
tailed average circulation for six months ending 
March, 1920, daily 10,806* net paid; Sunday, 
11,083* net paid. 10 to 36 pages, 7 columns; 
length, 20 in.; width, 2% in. Can use mats. 

Advertising rates, agate, 5jS a line; 1,000 
lines, on yearly contract, 4fi. Position, 25% 
extra. Readers, 100 a count line. Classified, 
\t per word. 



MONTANA 



ANACONDA— Population, 15,000. Is served 
by B. A. & P. R. R. In the center of a farming 
and mining district and has the largest copper 
smelting and refining plant in the world, 
treating 12,000 tons of ore daily and produces 
700,000 pounds of copper daily; having a 
monthly pay roll of $600,000. 



STANDARD— Every morning including SUN- 
DAY. Independent. Established 1889. Stan- 
dard Pub. Co., publishers. Subscription, $11. 
Sworn detailed average circulation for six months 
ending March, 1920, daily, 10,850 net paid; 
Sunday, 17,005 net paid. Daily, 12 to 20 pages; 
Sunday, 24 to 60 pages, 7 columns; length of 
columns, 20 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, daily, 6ji a line, 
flat; Sunday, 7fS. Position, specified pages, 15%; 
next to reading, 10%; full position, 25% extra. 
PHOTOGRAVURE Section, 15(! a line. Read- 
ers, daily or Sunday, in body type, 50 f! a line; 
minion run of paper, 25j!. Classified, 2? per word. 



BILLINGS — Population, 15,100. Located mid- 
way between St. Paul and the Coast, on the 
Great Northern and Chicago, Burlington & 
Quincy and Northern Pacific railroads, in a 
thriving agricultural and live stock district. 
Is the supply point of Eastern Montana and 
Northern Wyoming. It is the center of 
one of the largest irrigated regions in the 
world and in the heart of an enormous newly 



developed grain farming district. The grow 
ing of sugar beets for a large sugar factory is 
one of the chief industries of the farming popu- 
lation. Industries are: sugar factory (third 
largest in the United States), flour mill (600- 
barrel capacity), lumber mill, railroad shops, 
packing house, creamery, brick yard, pickle 
factory, alcohol factory. Has a Polytechnic 
Institute, manual training school, nine graded 
schools, one accredited high school and a 
business college. Annual production of 

BiUings country, $40,000,000.00. Taxable 

value of real and personal property in Yellow- 
stone County, 1919 report, $75,727,859. Bank 
clearings during 1919, $68,995,326.61. 



CAMPBELL'S SCIENTIFIC FARMER — 
Monthly (1st). Agricultural. Established 1907. 
Scientific Soil Culture Co., publishers. Sub- 
scription, $1. Claimed average circulation for 
year 1919, 17,481 net. 32 pages, 3 columns; 
length, 10 in.; width, 2% in. Forms close 
24th preceding month. 

Advertising rates, agate, 20)( a line. Discounts 
on six and twelve months contracts, 5 and 10%. 
Readers, 25j! a count line. Classified, 5fi per 
word. 



GAZETTE — Every morning including SUN- 
DAY. Republican. Established 1885. Gazette 
Printing Co., publisher. Subscription, $12. 

Sworn average circulation for six months prior 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



113 



MONTANA 



to April, 1920, daily, 11,003* net paid; Sunday, 
10,808* net paid. 8 to 16 pages, 8 columns; 
length, 21 in.; width, 2 1/12 in. Can use mats. 
Advertising rates, agate, daily, 5i a, line, flat; 
Sunday, 6p Position, 10 or 25';^, extra. Read- 
ers, 25(5 a count line. Classified, 2ji per word. 



BUTTE — Population, 41,611. Five railroads. 
Extensive mining interest; said to be the rich- 
est silver producing district in the world and 
to produce one-fifth the copper mined in the 
world; its mines and reduction works employ 
18,000 men, with monthly pay rolls of $3,500,- 
000.00. 



MINER — Every morning, including SUN- 
DAY. Democratic. Established 1876. Butte 
Miner Co., publishers. Subscription, $9. Sworn 
detailed average circulation for six months end- 
ing March, 1920, daily, 13,709* net paid; Sun- 
day, 29,822* net paid. Daily, 12 to 16 pages; 
Sunday, 32 to 48 pages, 7 columns; length, 
20 in.; width, 2 yg in. Can use matrices. 

Advertising rates, agate, daily, Qi a, line, fiat; 
Sunday, 8^. Position, 10 or 25 Tt extra. Read- 
ers, 25fi a line; telegraphic, 50|i. Classified, 
daily, 1^; Sunday, 2ji per word. 

POST — Every evening except Sunday. Re- 
publican. Established 1913. Inter-Mountain 
Publishing Co., publishers. Subscription, $8. 
Sworn detailed average circulation for twelve 
months ending December 31st, 1919, 11,334 
net paid. 12 to 16 pages, 7 columns; length, 
20 in.; width, 2 J^ in. Can use mats. 

Advertising rates, agate, 5(5 a line, flat. Posi- 
tion, 25% extra. Readers, 2oi per count line, 
flat; telegraphic, 50(5. Classified, 1(5 per word. 



GREAT FALLS— Population, 24,121. Second 
largest city in the state. Center of a large 
and rapidly growing section of the state. 
Served by the G. N. and C. M. & St. P. rail- 
ways with branches extending to all parts of 
the state. Has one of the greatest water 
powers on the continent, extensive coal and 
precious metal deposits adjacent. Large 

copper and zinc smelters and railroad shops 
and terminals. It is a large shipping point 
for live stock and wool and is acknowledged 
center of the grain industry for the state. 
It has sixty jobbing houses and more than 
thirty manufacturing plants in addition to 
those mentioned, the principal ones being two 
large flour mills, a packing plant, a macaroni 
factory, two foundries, two brick plants, two 
breweries, and one of the most modern and 
up to date creameries in the country. Its 
bank deposits have doubled in the past year 
and its population increased 37 % in the same 
time. It is a city of homes, churches, schools 
and clubs. Has 11 miles of paved streets, 
23 miles of boulevarding and 640 acres of 
parks. 

MONTANA BANKER — Monthly (10th). 
Financial. Established 1915. A. B. Casteel, 
publisher. Subscription, $3. Claimed aver- 
age circulation for year ending June, 1920, 
4,800. 24 pages, 4 columns; length, 12 in.; 
width, 214 in- Cannot use matrices. Forms 
close 1st. 

Advertising rates, $2 an inch; full page, $40; 
5-2. $25; H, $15; Vg, $9; three times, $2, $37.50, 
$23, $14, $8; six times, $1.75, $35, $20, $12, 
$7.50; twelve times, $1.50, $32.50, $18, $10, $7. 



MONTANA 



MONTANA FARMER — Semi-monthly (1st 
and 15th). Agricultural. Established 1913. 
The Tribune Inc., publishers. Subscription, 
$1. Claimed average circulation, three months 
ending July, 1920, 14,260 net paid. 24 to 48 
pages, four columns; length, 13 J2 in-; width, 
2 3'6 in. Forms close five to ten days in advance. 
Can use mats. 

Advertising rates, agate, 15(5, flat, a line. 
Classified, S^i per word. 



MONTANA NEWSPAPER ASSOCIATION 
— Weekly (Mon.). Comprising about 110 news- 
papers all circulating in Montana. General 
News. Established 1915. Montana Newspaper 
Assn., publishers. Claimed average circulation 
for year ending Dec. 31st, 1919, 82,000. 4 to 
24 pages, 6 columns; length, 20 in.; width, 2}^ 
in. Can use matrices. Forms close Thurs. 

Advertising rates, (two complete sets of elec- 
tros or plates required), agate, 50(5 a line, flat. 
Readers, $1 a line. Classified, 50(5 a line. 



ROCKY MOUNTAIN HUSBANDMAN— 
Weekly (Thurs.). Agricultural. Established 
1875. Rocky Mountain Husbandman Co., 
publishers. Subscription, $2. Sworn average 
circulation for six months ending June, 1920, 
8,607* net. 8 pages, 6 columns; length, 18 }4 
in.; width, 2}4 in. Cannot use matrices. 

Advertising rates, agate, 7(5 a line. Readers, 
15 cts. a line. 



TRIBUNE — Every morning including SUN- 
DAY. Democratic. Established 1887. The 
Tribune (Inc.), publishers. Subscription, $8. 
Sworn detailed average circulation for six months 
ending June, 1920, daily, 11,933* net paid; 
Sunday, 12,708* net paid. 10 to 24 pages, 
7 columns; length, 20 in.; width, 2 J^ in. Can use 
mats. 

Advertising rates, agate, 5(5 a line, flat. Posi- 
tion, 10 or 25% extra. Readers, 15(5, flat, a line. 
Classified, 1(5 per word, minimum, 25^. 



HELENA— Population, 14,500. Capital of 

State. Served by Great Northern and North- 
ern Pacific Railway systems. Distributing 
center of an agricultural and mining territory; 
has very rich gold, silver and iron mines. 
Industries include quartz mills, soft drink, 
brick, tile and sewer pipe works, cracker 
and biscuit plants, smelters and concentrators, 
flour and feed mills; candy, furniture and 
store fixture factories. Annual income from 
the various industries $48,000. Bank clear- 
ings during 1919, $100,000,000. 



INDEPENDENT— Every morning including 
Sunday. Democratic. Established 1866. In- 
dependent Pub. Co., publishers. Subscrip- 
tion, $9. Sworn average circulation for six 
months prior to April, 1920, daily, 4,812 net 
paid; Sunday, 5,787 net paid. 8 to 16 pages, 
7 columns; length, 21 in.; width, 2^ in. Can 
use matrices. 

Advertising rates, 56(5 an inch; 100 'in., on 
yearly contract, 35(5. Position, 7(5 or 14(5_ an 
inch extra. Readers, 15(5 a line. Classified, 
2(5 per word. 



MONTANA RECORD HERALD — Every 
evening except Sunday. Republican. Es- 
tablished 1900. The Montana Record Pub. 
Co., publishers. Subscription, $6. Sworn 
average circulation for six months ending March, 



114 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



MONTANA 



1920, 7,493. 8. to 10 pages, 7 columns; length, 
20 in.; width, 2J^ in. Can use matrices. 

Advertising rates, 5 {5 a line; 3,000 lines, 4j<; 
5,000 lines, 3?. Position, 20 ""c extra. Classified, 
li per word. Pure readers, 30ff; local, 20p a 
count line. 



NORTHWESTERN STOCKMAN AND 
FARMER — Semi-monthly. (1st and loth). 

Agricultural. Established 1884. Northwestern 
Stockman and Farmer (Inc.'), publishers. Sub- 
scription, $1. Circulation — not given by pub- 
lisher. 16 to 32 pages, 4 columns; length, 14 
in.; width, 2}i in. Forms close, 25th -10th. 

Advertising rates, 8 cts., flat, a line. Readers, 
20 cts. a line. Classified, 2 cts. per word. 



LEWISTON— Population, 9,000. Seat of Fer- 
gus County. Served by Great Northern and 
Chicago, Alilwaukee and St. Paul Railroads. 
Industries consist of: mining, oil production, 
cement manufacturing, flour milling, stock 
raising and general farming. Annual income 
from industries, $55,000,000. Bank clearings 
during 1919, $35,174,477.59. 



DEMOCRAT NEWS— Every morning in- 
cluding SUNDAY. Democratic. Established 
1905. Democrat News Co., publishers. Sub- 
scription, $8. Sworn average circulation for six 
months prior to April, 1920, 5,225* net paid. 
10 to 24 pages, 7 columns; length, 20 J 2 in.; 
width, 23^ in. Can use matrices. 



MONTANA 



Advertising rates, 4^ a line; 1,000 lines on 
yearly contract, Sloi'. 2,500 lines, 3^. Position, 
25% extra. Readers, lOfi a line. Classified, 
2ff per word. 



MISSOULA— Population, 18,000. Is served by 
Northern Pacific and Chi., Mil. & St. P. Rail- 
way systems, with four branch lines serving 
tributary country; repair shops of each system 
being located here. Diversified farming, 

horticulture, lumbering, dairying and mining 
the leading industries. Noted for climatic and 
scenic advantages. Good hunting and fishing. 
Montana State University and Fort Missoula 
located here. 



MISSOULIAN — Every morning including 
SUNDAY; SENTINEL every evening except 
Sunday. Independent. Established 1873. 

Missoulian Pub. Co., publishers. Subscrip- 
tion, Missoulian, $8; Sentinel, $5. Sworn 
detailed average circulation for six months 
ending March, 1920, morning, 3,971; evening, 
1,988; combined, 5,959 net paid; Sunday, 5,104 
net paid. Daily, 8 to 16 pages; Sunday, 20 to 
32 pages; 7 columns; length, 21 in.; width, 2 J^ 
in. Can use matrices. 

Advertising rates, combined morning and 
evening, or Sunday, 85 cts. an inch, 70 cts. sub- 
sequent insertions. 100 in., on yearly contract, 
63 cts.; 250 in., 56 cts.; 500 in., 49 cts. Posi- 
tion, 10 and 25% extra. Classified, 200 a 
line. Readers, locals, 25 cts. a line; bre\Tties, 
35 cts. 

See advertisement on page 372. 



NEBRASKA 



CLARKSON — Population, 985. Served by 

Chicago & Northwestern Railroad. Industries 
of importance are — flour and feed mills; four 
grain elevators having a capacity of 125,000 
bushels; light plant. Bank clearings during 
1919, $1,400,000. 



DOMACI NOVINY & OZVENA ZAPADU— 
Weekly (Wed.). Bohemian-Independent. Es- 
tablished 1904. Odvarka Bros., publishers. 
Subscription, $2.50. Claimed average circulation 
for six months ending Jime, 1919, 7,223. 8 
pages, 6 columns; length, 19 ?;t in.; width, 2% 
in. Cannot use matrices. 

Advertising rates, 12 cts. a line; 60 cts. fin inch. 



FREMONT — Population, 9,345. Located 37 
miles from Omaha, on Union Pacific, Chicago 
& Northwestern and Chicago, Burlington & 
Quincy Railway Systems; in a fertile grain 
growing and a prosperous stock raising and 
dairying district, for which it is a distributing 
point, as well as for many other farm products 
and commodities. Other industries of im- 
portance are creameries; ice cream, bott- 
ling, brick and concrete stone works; furniture, 
canning, cigar, incubator and refrigerator 
factories; stock yards; flour mills; foundry 
and machine shoos. Bank clearings during 
1919, $41,234,076.00. 



TRIBUNE — Every evening except Sunday. 
Republican. Established 1883. Hammond 
Printing Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 6,486* net paid. 8 to 12 
pages, 7 columns; length, 21 in.; width, 2 J^ in. 
Can use matrices. 

Advertising rates, agate, 4^ a line, flat; next 
to reading, 4 J<4C; full position, 4 i/2(^. Readers, 
(7 pt.), 10c a line. Classified, If word. 



GRAND ISLAND— Population, 13,980. Seat 
of Hall County. On Piatt River and served 
by main lines of Union Pacific R. R. and Bur- 
lington R. R.; also terminal of the St. Joseph 
& Grand Island and Ord and Grand Island 
Railroads; a division point of Union Pacific, 
with large roundhouse, shops and buildings, 
about $200,000 being paid monthly to rail- 
road employees. Country tributary — rich 
farming and stock raising section, settled with 
well-to-do farmers. Has five wholesale gro- 
cery and fruit houses; creamery plant; whole- 
sale bakery; storage and forwarding house. 

INDEPENDENT— Every evening except Sun- 
day. Republican. Established 1884. Inde- 
pendent Co. (Inc.), publisher. Subscription, 
$4. Sworn detailed average circulation for six 
months ending March, 1920, 5,902* net paid. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



115 



NEBRASKA 



8 pages, 7 columns: length, 19 '4 in.; width, 
2J^ in. Can use matrices. 

Advertising rates, agate, 3(f a line; next to read- 
ing, 3 3-4^; full position, 3'2t^. Readers, 10 f! a 
line. Clas.sified, If per word. 



HASTINGS— Population, 11647. Located 97 
miles from Lincoln, being served by five rail- 
way systems; in the center of a thrifty agri- 
cultural and stock raising territory. Chief 
industries are harness, bottling, beverage and 
iron works; broom, candy, grain bin and cigar 
factories; brick plants; flour and planing mills. 
Also has two large cold storage plants. Seat 
of Hastings College (Presbyterian). Also 

has a good Business College. 

TRIBUNE — Every evening except Sunday. 
Republican. Established, daily, 1905. Adam 
Breede, publisher. Subscription, $4. Sworn 
detailed average circulation for six months ending 
March, 1920, 5,875* net paid. 8 to 12 pages, 
' 7 columns; length, 20 in.; width, 2li in. Can 
use matrices. 

Advertising rates, agate, 4f, flat, a line. 
Position, 10 or 25% extra. Readers, 15)5 a 
line. Classified, 1J4 cts. per word. 



LINCOLN — Population, 54,934; including su- 
burbs, 75,000. Is served by five railway 
systems. Has extensive jobbing trade and 
is an important manufacturing and retail 
center. Primary grain market. Industries in- 
clude gasoline engine and brick works; machine 
shops; publishing houses; flour mills; harness, 
broom, paint, incubator, agricultural imple- 
ment, furniture and wood working factories; 
packing houses and creameries. State Capitol 
Building, State Insane Asylum and State 
Prison located here. Also the seat of the L^ni- 
versity of Nebraska, Cotner and Wesleyan 
Universities and LTnion College. Value of 
manufactured products for 1919, $45,000,000. 
Bank clearings for 1919, $275,509,348. Whole- 
sale business for 1919, $90,980,000. Post 
Office receipts, 1919, $668,810. 



DEUTSCH 
ly (Wednes.) 
lished 1888. 
scription, 70fi. 
for year 1919, 
umns; length, 

Advertising 
tion, 5 to 15 
6 point, 60 cts. 
$1. Classified 



AMERIKAN - FARMER— Week- 
German-Agricultural. Estab- 
Press Pub. Co., publishers. Sub- 
Detailed average circulation 

127,315*. 12 to 24 pages, 4 col- 

133^ in. Can use matrices, 
rates, agate, 35 cts. a line. Posi- 

cts. a line additional. Readers, 
a line; brevier, 80 cts.; long primer, 

(nonpareil), 40 cts. a count line. 



FREIE PRESSE— Weekly (Wed.). Ger- 
man-Independent. Established 1884. Press 
Pub. Co., publishers. Subscription, $1.85. 

Claimed average circulation for year 1919, 
127,718 net paid. 8 to 12 pages, 7 columns; 
length, 19 5/7 in.; width, 21% in. Can use 
matrices. 

Advertising rates, agate, 35 cts. a line. Posi- 
tion, 5 or 15 cts. a line additional. Readers, 
(6 pt.), 60 cts. a line; brevier, 80 cts. ; long primer, 
$1. Classified (6 pt.), 40 cts. a line. 

See advertisement on page 359. 



NEBRASKA 



NEBRASKA FARMER — Weekly (Sat.). 
Agricultural. Established 1859. S. R. Mc- 
Kelvie, publisher. Sworn detailed average cir- 
culation for six months ending Dec, 1919, 
110,000 net paid. 48 to 96 pages, 4 columns; 
length, 13 in.; width, 2 J4 in. Forms close two 
weeks in advance. 

Advertising rates, agate, 75 f. Clasified, 10 p 
per word. 

NEBRASKA STATE JOURNAL — Every 
morning including SUNDAY and every evening 
except Sunday; also WEEKLY (Wed.). Ind.- 
Republican. Established 1867. State Journal 
Co., publishers. Subscription, $7. Sworn de- 
tailed average circulation for six months ending 
March, 1920, morning, 22,980*; evening, 10,625*; 
combined, 33,605* net paid; Sunday, 20,562* 
net paid; Weekly, guaranteed for 1921, 25,000. 
10 to 16 pages, 8 columns; length, 21^2 iu-; 
width, 2 1/12 in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
9fS a line; next reading, 10 p; full position, 
lli. Readers, 50 cts. a line. Classified, 2 
cts. per word. WEEKLY, 10 cts. flat a line; next 
to reading, 11 cts.; full position, 12 cts. 

STAR — Every evening except Sunday; SUN- 
DAY morning. Independent. Established 
1902. Star Pub. Co., publishers. Subscrip- 
tion, $5. Sworn detailed average circulation 
for six months ending March, 1920, daily, 30,082* 
net paid; Sunday, 19,740* net paid. 12 to 50 
pages, 8 columns; length, 2132 iu- ; width, 2 1/12 
in. Can use mats. 

Advertising rates, agate, daily or Sunday, 
8f, flat, a line; next to reading, 90; full position, 
100. Classified, 20 per word. Readers, 30fi, 
a count line; locals, 15f5. 

See advertisement on page 306. 

WEEKLY STATE JOURNAL — See Nebras- 
ka State Journal. 



NORFOLK — Population, 9,100. Three rail- 
roads; C. & N. W., C, St. P., M. & p., and 
U. P. Center of fine agricultural region, de- 
voted to stock raising and grain growing. 
Industries include a tractor and a canning 
factory, large flour and cereal mills, foundry 
and machine shop, wholesale threshing machine 
and implements, candy and ice cream fac- 
tories, large wholesale bakeries. 

NEWS — Every evening except Sunday. In- 
dependent. Established 1877. The Huse 
Pub. Co., publishers. Subscription, $5. Sworn 
detailed average circulation for six months 
ending March, 1920, 8,469* net paid. 8 to 
16 pages, 8 columns; length, 20 in.; width, 
23^ in. Can use mats. 

Advertising rates, 5i, flat, a line; next to 
reading, 5 320; full position or political, 6i. 
Readers, 20ji a line. Classified, IJ^j! per word. 

OMAHA — Population, 200,000. On Missouri 
River. Terminal of Omaha-New York Air 
Mail. Fifth railroad center of the United 
States — nine trunk line railroads operating 23 
separate branches, which tap extensive agri- 
cultural sections of Nebraska, Iowa, South 



fT IS EASY to interest a man in himself. If your ADVERTISING convinces 
him that it is good for himself, you have him sold. 



116 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEBRASKA 



Dakota, Kansas, Wyoming, Colorado and 
Montana; two interurban electric lines. Job- 
bing center of most extensive section and larg- 
est city in population, as well as in manufac- 
turing, in the state. First city in butter and 
pig lead production; second in corn receipts. 
Second largest live stock market in the world. 
Industries include packing plants, motor car 
ancl tire factories, white lead factories, foun- 
dries, silver and gold smelting works, and 
butter factories. Center of 13 national high- 
ways; commission form of government; leading 
retail center between Chicago and San Fran- 
cisco; fifth in per capita bank clearings, which 
in 1919 amounted to $3,046,208,535. Nine 
Building and Loan Associations with total 
assets of over $45,000,000. Factory output 
1919, $463,000,000; wholesaHng, $353,000,000; 
retailing, $130,000,000; bank deposits, $127,- 
000,000; real estate transfers, $36,000,000. 



BEE — Every morning including SUNDAY, 
and every evening except Sunday. Established 
1871. Nelson B. Updike, publisher. Sub- 
scription, morning or evening, $6; Sunday, S2.50. 
Sworn detailed average circulation for six months 
ending March, 1920, morning, 41,662* net paid; 
evening, 20,447* net paid; combined, 62,109* 
net paid; Sunday, 66,285* net paid. Daily, 
8 to 24 pages; Sunday, 36 to 72 pages; daily 
and Sunday, 8 columns; length, 21 in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, morning and even- 
ing combined or Sunday, 16fi a line; next to 
reading. Hi; full position, 19?!. ROTOGRA- 
VURE Section, Sunday edition (7 col., 2}ix2l 
in.), AOi a line. Special Poultry Dept., Monday 
morning and evening, 18ji a line. Readers, 
special notices, 60c a line; regular, $1 a count 
line. Classified, solid or display, 18 f! a line. 



DANSKE PIONEER — Weekly (Thurs.). 
Danish-Ind. Established 1872. Sophus F. 
Neble Pub. Co., publishers. Subscription, 

$2.50. Sworn average circulation for six months 
ending June, 1920, 31,990* net paid. 12 to 16 
pages, 8 columns; length, 22} 2 in.; width, 2\i 
in. Can use mats. 

Advertising rates, agate, 8 cts., flat, a line. 
Position, 10% extra. Readers, 30 cts. a line. 



DROVERS' JOURNAL-STOCKMAN— Every 
evening except Sunday. Live Stock and Farm. 
Established 1888. Journal-Stockman Co., pub- 
lishers. Subscription, $5. Sworn average 
circulation for six months prior to April, 1920, 
28,109* net paid. 4 to 12 pages, 7 columns; 
length, 21 5/7 in.; width, 2i/g. Can use mats. 

Advertising rates, agate, ^i a line. Clas- 
sified, same as display. In combination with 
Chicago, (111.), Drovers' Journal, Kansas City, 
(Mo.), E)rovers' Telegram, and East St. Louis, 
(111.), Live Stock Reporter, display, ZOi a 
line; any three papers, 3 p a line less than com- 
bined regular combined rates; any two papers, 
1 ct. less. 



GWIAZDA ZACHODU— Weekly (Thurs.). 
Polish-Ind. Established 1904. Gwiazda 

Zachodu Pub. Co., publishers. Subscription, 
S2. Claimed average circulation for year 1919, 
12,000. 12 pages, 6 columns; length, 20 in.; 
■width, 2]/i in. Can use matrices. 

Advertising rates, 10 cts. a line. 



NEBRASKA 



HOSPODAR— Semi-monthly (1st and 15th). 
Bohemian-Agriculture. Established 1891. Na- 
tional Printing Co., publishers. Subscription, 
$2. Sworn detailed average circulation for 
year 1919, 30,208*. 32 to 40 pages, 4 columns; 
length, 13 }o in. ; width, 2 y^ in. Cannot use mats. 

Advertising rates, $2.10 an inch. Position, 
25% extra. Readers, 30 cts. a line. Classified, 
3 cts. per word. 



MOTORIST— Monthly (1st). Motoring. Es- 
tablished 1909. The Motorist Pub. Co., pub- 
lishers. Subscription, $1.50. Sworn detailed 
average circulation for six months ending June 
1920, 10,867* net paid. 76 pages, 2 columns 
length, 10 in.; width, 31^ in. Forms close 20th 

Advertising rates, full page, $100; 32' *^5 
)4, $32.50; Vs, $18. 



NEBRASKA FARM JOURNAL —Semi- 
monthly (1st and loth). Agricultural. Estab- 
lished 1896. Arthur Capper, publisher. Sub- 
scription, 50 f!. Guaranteed detailed average cir- 
culation for 1920-21, 90,000 net paid. 16 to 40 
pages, 4 columns; length, 13 J4 in.; width, 2J^ 
in. Cannot use mats. 

Advertising rates, agate, 75 «! a line; full 
page, $555; back cover, $600. Readers, $2.50 
a line. Classified, 10 (* per word. 

See advertisement on pages 404 and 405. 



NEWS — Every evening except Sunday; SUN- 
DAY morning. Independent. Established 
1899. The Daily News Pub. Co., publishers. 
Subscription, daily and Sunday, $7. Sworn de- 
tailed average circulation for first seven months 
1920, daily, 83,436* net paid; Sunday, 76,250* 
net paid. Daily, 10 to 24 pages; Sunday, 40 
to 52 pages, 8 columns; length, 20 1/7 in.; width, 
2 Ys in. Can use mats. 

Advertising rates, agate, daily or Sunday, 
n i, flat, a line; full position, 19(^; next to reading, 
18^, Classified, 17t a line. Business locals, 
Ibf. a count line. 

NOVA DOBA— Semi-weekly (Tuesday and 
Friday). Bohemian-Ind. Established 1911. 
New Era Pub. Co., publishers. Subscription, 
$2. Circulation — not given by publisher. 8 
to 16 pages, 6 columns; length, 19 3| in.; width, 
2]/^ in. Can use mats. 

Advertising rates, 50 cts. an inch; 2 times, 
431^ cts.; 4 times, 45 cts.; 16 times, 37}^ cts.; 
52 times, 27 9/13 cts.; 104 times, 18 6/13 cts. 



POKROK — Every evening, including SUN- 
DAY. Bohemian-Independent. Established 
1915. Pokrok Pub. Co., publishers. Sub- 
scription, $5.50. Circulation — not given by 
publisher. 8 to 16 pages, 6 columns; length, 
20 in.; width, 2)4, in. Cannot use mats. 

Advertising rates, 4 cts. a line. 



POKROK ZAPADU; CRETESKY POKROK, 
Crete, Neb.; KANSASKY POKROK, Wilson, 
Kans.; POKROK, Schuyler, Neb.; DAKOT- 
SKY POKROK, Tvndall, S. Dak.; lOWASKY 
POKROK, Cedar Rapids, la.; MINNSOTSKY 
POKROK, St. Paul-Minneapolis, Minn. — Every 
Tuesday. Bohemian. Established 1871. 
Pokrok Pub. Co., publishers. Subscription, 
for either edition, $3.50, Claimed average circula- 
tion for year 1918, Pokrok Zapadu, 32,079 net; 
all editions combined, 41,779. 8 to 16 pages, 6 
columns; length, 20 in.; width, 2"^^ in. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



117 



NEBRASKA 



Advertising rates, agate, Pokrok Zapadu, 
Sc a line; in combination with the six other 
editions, $1.60 an inch, flat. Either of the other 
editions, 28 cts. an inch, flat. Readers, Pokrok 
Zapadu or either of the other editions, 20ji a 
line. Classified, 1 ct. per word. 



POSTEN— Weekly (Wednes.). Swedish-Ind. 
Established 1886. Omaha Posten Pub. Co., 
publishers. Subscription, $1.50. Claimed aver- 
age circulation for year 1919, 13,750. 8 pages, 
7 columns; length, 21 J^ in.; width, 2}^ in. Can 
use mats. 

Advertising rates, 50 cts. an inch. Posi- 
tion, 20% extra. Readers, 15 cts. a line. Clas- 
sified, 2 cts. per word. 



SOVEREIGN VISITOR — Monthly (1st). 
Fraternal. Established 1890. Woodmen of The 
World, publishers. Subscription, 25 cts. Guar- 
anteed average circulation for year 1920-21, 
850,000 net. 24 pages, 4 columns; length, 
13 J^ in.; width, 214 in. Forms close lOtb. 

Advertising rates, agate, S3. 00 a, line; full 
page (two colors), $2,000. Classified, oOi per 
word. 



TIDINGS— Monthly (5th). Fraternal. Es- 
tablished 1895. Woodmen Circle, publishers. 
Subscription, 50 cts. Detailed average circula- 
tion for year 1920, 235,000*. 16 pages, 4 



NEBRASKA 



columns; length, 13}^ in.; width, 2}/g in. Forms 
close 6th preceding. 

Advertising rates, agate, 60 cts. a line; full 
page, $400. 



TRIBUNE — Every evening except Sunday; 
WEEKLY (Thursday). German-Ind. Estab- 
lished 1882. Tribune Pub. Co., publishers. 
Subscription, daily, $6; weekly, $2. Claimed 
average circulation for year 1919, daily, 22,218 
net; weekly, 8,960 net. 8 to 12 pages, 7 col- 
umns; length, 20 in.; width, 2}^ in. Can use 
mats. 

Advertising rates, daily, 6(! a line; on yearly 
contract, 5,000 lines, 6'^ii; 10,000 lines, 5c. 
Readers, 15p a Une. WEEKLY, display, 50|i, 
flat, an inch. 



WORLD-HERALD — Every morning including 
SUNDAY, and every evening except Sunday. 
Independent. Established 1865. World Pub. 
Co., publishers. Subscription, morning or 

evening, $8; Sunday, $2.50. Daily and Sunday, 
$9. Sworn detailed average circulation for twelve 
months ending Dec, 1919, daily, 80,116* net 
paid; Sunday, 71,45.3* net paid. Daily, 12 to 32 
pages; Sunday, 48 to 64 pages, 8 columns; 
length 21 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, daily or Sunday, 
17^ a line, flat. Position, l^i^ or 3i a line 
extra. Business readers, 50(5 a count line; 
following news, $1; page one, $2. Classified, 
daily and Sunday, 21^ a line; three times, 19fi: 
seven times, 18^; thirty times, 17?; insertions 
consecutive. 



NEVADA 



RENO — Population, 15,000. Served by South- 
ern Pacific; Western Pacific Va., Truckee 
Railways. Jobbing and distributing center of 
a very wide territory. Seat of State Uni- 
versity of Nevada. Annual income from mines, 
stock raising and dairying, $135,000,000. 
Bank clearings during 1919, $40,690,574.71. 



gazette; — Every evening except Sunday. 
Republican. Established 1876. Reno Evening 
Gazette Co., publishers. Subscription, $6. 

Sworn detailed average circulation, for six months 
ending March, 1920, 5,201* net paid. 8 to 
16 pages, 7 columns; length, 20?^ in.; width, 
2i4 in. Can use mats. 



Advertising rates, agate, 4fi a line; 2,800 lines on 
yearly contract, 3J-2P. Classified, 2«i per word. 
Readers, 20^ a line; subsequent insertions, lOsi. 



NEVADA STATE JOURNAL— Every morn- 
ing, including SUNDAY. Democratic. Estab- 
lished 1870. Nevada State Journal (Inc.), 
publishers. Subscription, $6. Circulation — not 
given by publisher. Daily, 8 pages; Sunday, 
10 to 16 pages. 7 columns; length, 20 J^^ in.; 
width, 2>g in. Can use mats. 

Advertising rates, 63 cts. an inch; 200 in., 
56 cts.; 300 in., 49 cts.; 500 in., 42 cts. Reading 
notices, minion, 20 cts. a count line, starred 
nonpareil, 15 cts. Classified, 2 cts. per word. 




118 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW HAMPSHIRE 



MANCHESTER— Population, 78,200. On 

Merrimac River and Boston and Maine R. R. 
Has fine water power. Has largest cotton 

mills in the world, also woolen and paper 
mills; iron works; brush, baseball bat, knitting 
machine needle, shoe and cigar factories; 
hosiery mills. Annual value of manufactured 
products, $65,000,000.00. 



MIRROR AND AMERICAN— Every even- 
ing except Sunday. Republican. Established 
1850. John B. Clarke Co., publishers. Sub- 
scription, $6. Sworn average circulation for 
six months prior to April, 1920, 5, 475 net 
paid; 8 to 16 pages, 7 columns; length, 20 ^| in.; 
width, 2 }4, in. Can use matrices. 

Advertising rates, 5^ a line; 1,000 lines, on 
yearly contract, 2}4^. Position, 10 and 25% 
extra. Readers, minion, .30c a line; last page, 
50^; first page, $1. Classified, 4f a line. 



UNION AND LEADER— Every morning and 
evening except Sunday. Independent. Estab- 
lished 1863. The Union-Leader Pub. Co., 
publishers. Subscription, morning or evening, 
$6. Sworn detailed combined average circula- 
tion for six months ending March, 1920, 24,748* 
net paid. 10 to 20 pages, 7 columns; length, 
21 H in.; width, 2^6 in. Can use mats. 



Advertising rates, 14{f a line; 1,000 lines, 12^1; 
1,500 lines, 10c; 3,000 lines, 8p; 4,000 lines, 7fi; 
5,000 lines, 6}2C; 7,500 lines, 6fi. Readers, 40p 
a line. Classified, 2^ per word; displayed, 
14f^ a line. 



PORTSMOUTH— Population, 14,000. Seat 

of Rarkingham Co. ' On Piscataqua River, 2 
miles from Ocean and is served by York Harbor 
and Beach and Boston & Maine railway sys- 
tems. Only sea port and commercial metro- 
polis of the States, having an excellent harbor 
and much foreign and. coast wise commerce. 
Industries of importance are: dye stuff and 
auto body plants; iron casting foundry; button 
and shoe factories; shipbuilding plants, L". S. 
Navy Yards. 



HERALD — Every evening except Sunday. 
Independent. Established 1884. Chronicle 
and Gazette Pub. Co., publishers. Subscription, 
$5. Sworn average circulation for six months 
prior- to April, 1920, 4,800* net paid. 8 to 16 
pages, 7 columns; length, 20 in.; width, 2J^ in. 
Cannot use mats. 

Advertising rates, $1 an inch; 250 inches, on 
yearly contract 65^; 500 in., 50p; 1,000 in., 
35^. Composition, 7^ an inch additional. 
Position, 10%, 15% or 25% extra. Readers, 20? 
a line. Classified, 10c5 a line. 



NEW JERSEY 



ASBURY PARK— Population, 12,400. On At- 
lantic Ocean, 50 miles from New York and 
88 miles from Philadelphia. An all the year 
business center of Monmouth County and noted 
seaside resort, which brings the summer 
population up to 75,000. Industries include 
mill work; paper box, clothing, underwear 
and sleeping garment manufactures. 



of $25,000,000 and total taxable of $115,000,- 
000. 



PRESS — Every evening except Sunday; SUN- 
DAY morning. Ind. -Democratic. Estab- 
lished 1879. J. Lyle Kinmonth, publisher. 
Subscription, daily, $6; Sunday, $1.50. Sworn 
detailed average circulation for six months end- 
ing March, 1920, daily, 7,326* net paid; Sunday, 
3,75.5* net paid. Daily, 10 to 24 pages; Sunday, 
16 to 20 pages, 8 columns; length, 21}^ in.; 
width, 2 1/12 in. Can use matrices. 

Advertising rates, agate, 3J^2«^ a line; 1,000 
lines, on yearly contract, 3(!; 2,500 lines, 2j2f^. 
Position, 25%, extra. Classified, Ifi per word. 
Readers, lOfi a count line. 



ATLANTIC CITY— Population, 50,682; in- 
cluding transients, a yearly average of 100,000. 
On Atlantic Ocean and is also served by 
three railroads. Enjoys international repu- 
tation as an all-the-year resort; there being 
more than 1200 hotels entertaining twenty 
million visitors each year. Manufactures un- 
important. Has ten banks with deposits 



GAZETTE-REVIEW — Every morning, in- 
cluding SUNDAY GAZETTE. RepubHcan. 
Established 1872. Gazette-Review Co., pub- 
lishers. Subscription, daily, $6; Sunday, $2.50. 
Sworn average circulation for six months prior 
to April, 1920, daily, 6,113* net paid; Sunday, 
7,600* net paid. 12 to 44 pages, 7 columns; 
length, 21 in.; width, 2 J^ in. 

Advertising rates, agate, daily, 3 c a line, 
flat; Sunday, 3^2^. Position, 50%, extra. Read- 
ers, lo<f: a line. Classified, 2f per word. 



PRESS — Every morning except Sunday, and 
UNION every evening except Sunday. Inde- 
pendent. Established 1895. Union established 
1888. Press-L'nion Publishing Co., publishers. 
Subscription, morning or evening, $6. Sworn 
average circulation for six months prior to April, 
1920, morning and evening, 16,327 net paid. 
10 to 24 pages, 9 columns; length, 20 J^ in. ; width, 
2 in. 

Advertising rates, agate, morning and evening 
combined, 9i a line; 1,000 lines, 7Hfi; 3,000 
lines, 7c; 5,000 lines, 6 hi; 10,000 lines, 6i. 
Position, 10 and 25% extra. Classified, 12c 
a line. Readers, 25C a line; first page, 75c. 



UNION— Evening edition of Press, which see. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



119 



NEW JERSEY 



BAYONNE — Population, 6,500. Located 7 

miles from New York City, on Lehigh Valley, 
Pennsylvania, Central R. R. of New Jersey 
Railway Systems. Peti oleum refineries em- 
ploy 9,000 men; other industries of importance 
are boiler, wire, electric launch, borax, chemical, 
paint and color works. Annual pay roll, 
815,000,000. 



NEWS-REVIEW — Every evening except Sun- 
day. Republican. Established 1911. Argus 
Press, publishers. Subscription, $6. Sworn 

average circulation for six months prior to Julv 
1st, 1920, 8,180* net paid. 8 to 16 pages, 7 
columns; length, 21 in.; width, 2}4 in. Can 
use mats. 

Advertising rates, agate, S'^H, a line, flat. 
Position, 10% and 25% extra; first page, lOf^ 
a line extra. Readers, 10 f a line. Classified, 
2f! per word, half rate on consecutive insertions; 
displayed, 70^ an in.; 50(i additional insertions. 



TIMES — Every evening except Sunday. In- 
dependent. Established 1870. Times Printing 
& Pub. Co., publishers. Subscription, $6. Sworn 
average circulation for six months prior to April, 
1920, 9,681 net paid. 12 pages, 7 columns; 
length, 20)^ in.; width, 2}-^. Can use mats. 

Advertising rates, agate, 3 m a line, flat. 
Position, 10 or 25% extra. Classified, 2^ per 
word. Readers, 5^ a line; front page, 15^. 

BRIDGETON— Population, 14,323. On Cohan- 
sey River and is also served by Cent., of 
N. J. and West Jersey & Seashore railroads. 
Surrounded by agricultural district. Indus- 
tries include carriage and machine shops, 
canneries, iron, glass, dyeing and finishing 
works. 



NEWS — Every evening except Sunday. Re- 
publican. Established 1879. Evening News 
Co. (Inc.), publishers. Subscription, $5. 

Sworn average circulation for six months prior 
to April, 1920, 5,451* net paid. 8 to 12 pages, 
7 columns: length, 20J^ in.; width, 2H in. 

Advertising rates, agate, Si a, line; 1,400 lines, 
2J^»!- Position, 15% or 25% extra. Composi- 
tion, 5«f an inch extra. Classified, l(i per word. 
Readers, 12 34f! a line; first page, 25f!. 

BUTLER— Population, 9,000. On N. Y., Susq. 
& Western Railroad. A noted health resort. 
Industries include paper, excelsior and rubber 
mills; chemical plant, .\nnual value of manu- 
factured products, $15,500,000.00. Bank 
clearings during 1919, $40,000,000. 

HAUSDOKTOR— Monthly (1st). German- 
Medical. Established 1890. Benedict Lust, 
M. D., editor. Subscription, $3. Claimed 
average circulation for year 1919, 18,000. 48 
pages, 2 columns; length, 8 in.; width, 2}^ in. 
Forms close 15th. 

Advertising rates, full page, $150; 14, $80; 
K, S40; Vs, $20; ^, $10. 



CAMDEN— Population, 116,309. Fourth larg- 
est city in the state. Opposite Philadelphia, 
Pa., on Delaware River and three railroads. 
Has a number of large ship yards and ex- 
tensively engaged in commerce. Industries 
include large steel pen works, plants for the 
production of fertilizers, chemicals, dyes, 
paints, glass, morocco and varnish; also woolen 
and cotton mills, iron foundries as well as 



NEW JERSEY 



large trade in shoes, shawls, laces, oil cloths, 
talking machines, wall paper, machinery, 
canned soups and matches, or more than 250 
manufacturing industries of various kinds, 
employing 50,000 people, with annual pay- 
roll of $100,000,000. .Annual value of manu- 
factured products, $125,000,000. Bank clear- 
ings during 1919, $60,441,285.30. 

COURIER — Every evening except Sunday. 
Ind. -Republican. 'Established 1882. The 

Courier Co., publisher. Subscription, $6. 

Sworn average circulation for six months end- 
ing March, 1920, 12,961 net paid. 12 to 16 pages, 
7 columns; length, 21 y2 in.; width, 2}4 in. Can 
use matrices. 

Advertising rates, 5ji a line, flat; semi-display, 
mainly body type, 6tf. Full position, 2^ a line 
extra; alongside reading, Iji a line extra. Read- 
ers, 15jS a line; first page, 30jf. Classified, 14f! 
a line. 



MUSICAL ENTERPRISE— Monthly (15th). 
Musical. Established 1888. W. M. Kain, 
publisher. Subscription, $1. Claimed aver- 
age circulation for year 1919, 8,000. 28 pages, 
4 columns; length, 12 in.; width, 2}4 in. Cannot 
use matrices. Forms close 1st. 

Advertising rates, $2 an inch. 



NEW IDEAS— See Philadelphia, Pa. 



POST-TELEGRAM — Every evening except 
Sunday. Republican. Established 1875. Post- 
Telegram Co., publishers. Subscription, $3. 
Sworn average circulation for six months prior 
to April, 1920, 12,781* net paid. 10 to 16 
pages, 7 columns; length, 21^ in.; width, 2}4 
in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; 1,400 
lines, on yearly contract, 5 cts.; 2,800 lines, 4 
cts.; 4,200 lines, 3J^fi. Position, 20 and 30% ex- 
tra. Classified, 1 ct. per word. 

ELIZABETH— Population, 95,682. Located 

twelve miles from New York, and is served by 
Cent. R. R. of N. J. and the Pennsylvania 
R. R. Handles large quantities of anthracite 
coal and also manufactures mill, cement mak- 
ing and gas heating machinery, edge tools, 
harness, iron castings, hardware, savis, sewing 
machines, bronze powders, artificial stone 
products, wire and cables, creosoting and dis- 
infecting products, carbonic acid gas, art goods 
and calendars, electric fans, motors and sup- 
plies, roofing materials, enameled bath tubs, 
acetylene light buoys and chemicals. Singer 
Sewing Machine Co., employs about 8,000 
people. Annual value of manufactured pro- 
ducts, estimated, $70,000,000. Bank clear- 
ings during 1919, $100,000,000. 

JOURNAL — Every evening except Sunday. 
Republican. Established 1871. Aug. S. Crane, 
publisher. Subscription, $9.50. Sworn detaile_d 
average circulation for six months ending March, 
1920, 18,827* net paid. 12 to 36 pages, 7 col- 
umns; length, 21 in.; width, 2 i-g in. Can use 
matrices. 

Advertising rates, 10«! a line; 1,000 lines, on 
yearly contract, 9t; 2,000 lines, 8f; 3,000 lines, 
7i. Position, 10 or 25% extra. Classified, 
lOf! a line. Readers, 30j! a line; first page, oOt- 

TIMES — Every evening except Sunday; 
SUNDAY morning. Democratic. Established 



120 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW JERSEY 



1901. Evening Times Co., publishers. Sub- 
scription, $8. .50. Sworn average circulation for, 
six months prior to April, 1920, 8,964 net paid. 
12 to .S6 pages, 7 columns; length, 21 in.; width, 
2H in. 

Advertising rates, agate, 7i a line; 1,000 
lines on yearly contract, 5^; 2,500 lines, 4J^f!; 
5,000 lines, 4^. Position, 15 and 25% extra. 
Readers, 35^ a line; first page, 50?!. Classified, 
1 i per word. 

HACKENSACK— Population, 18,000. On N. 
Y., Susq. & Western and N. J. & N. Y. rail- 
roads; 12 miles distant from New York City. 
Industries include paper and silk mills; suit 
and waist factories. 



NEW JERSEY 



RECORD AND BERGEN COUNTY HER- 
ALD — Every evening except Sunday. Inde- 
pendent. Established 1895. Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 5,180 net paid. 8 to 24 pages, 
7 columns; length, 20 in.; width, 2}/^ in. Can 
use matrices. 

Advertising rates, 70(! an inch; 101 in., 
on yearly contract, 35^. Position, 10 and 
25% extra. Composition, 5 cts. an inch addi- 
tional. Readers, 20 cts. a line; subsequent in- 
sertions, 10 cts. Classified, \l^i per word; real 
estate, 2 cts. per word. 



HOBOKEN— Population, 68,166. On Hudson 
River opposite New York City, thus being 
within twenty minutes of the heart of Man- 
hattan by tunnel and ferry connections. Ter- 
minal of Lackawanna and Erie Railroads and 
connected with all roads by the Hoboken 
Shore Road. Port of Entry and departure 
for six of the largest ocean lines. Varied in- 
dustries including factories for drawing in- 
struments, furniture, silks, paper, pencils, 
leather and machinery. Seat of Stevens In- 
stitute of Technology. 



COLUMBIAD— Monthly (1st). Knights of 
Columbus. Columbiad Pub. Co., publisher. 
Subscription, AOt- Detailed average circula- 

tion for year 1921, 579,545*. 24 pages, 4 columns; 
length, 14 in.; width, 2 J/g in. Forms close 15th. 

Advertising rates, agate, $1.50 aline; full page, 
«1,000; Yi, $523.80; M, $276.45. 



HUDSON OBSERVER— Every evening ex- 
cept Sunday. Independent. The Hoboken 
Printing and Pub. Co., publishers. Established 
1892. Subscription, $7. .50. Sworn average cir- 
culation for three months ending March, 1920, 
46,008* net paid. 12 to 32 pages, 8 columns; 
length, 21 3/7 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, 15 cts. a line; 1,000 
lines, on yearly contract, 12 cts.; 2, .500 lines, 
11?!; effective July, 1921, 15?!, 13?! or 12?!. Posi- 
tion, 15%, 25%, or 50% extra. Medical, 25?! 
a line. Readers, 50?! a line; first page, $1. 
Classified, 2?! per word; display, 15?! a line. 



JERSEY CITY— Population, 297,864. Located 
on the westerly side of the Hudson River and 
New York Bay, opposite New York City. It 
is the terminal point of nine trunk line rail- 
roads and the point of origin for several of 
the world's largest steamship lines. It is 
connected with New York City by Six rail- 
way tunnels and nine ferries. Rapid transit 
through heart of city to New York and New- 
ark. 1049 manufacturing plants including 



railroad shops, with 60,000 employes. Manu- 
factured products in the order of their value 
are: slaughtering and meat packing, tobacco, 
locomotive, gas engines, sugar refineries, rail- 
road supply works, crucibles, soap and per- 
fumes, paint, oakum, textiles, gas and elec- 
tric fixtures, foundries, machine shops, grain 
elevators, cooperage, chemicals, leather goods, 
confectionery. Just outside the city a tremen- 
dous shipyard and industrial development is 
under way. Plants have been established by 
the Federal Shipbuilding Company, the Ford 
Company, the Foundation Company, the Sub- 
marine Company, etc. The Federal Ship- 
building Company has also bought 100 acres 
within the city for development. 

GLOS NARODU— Weekly (Thurs.). Polish. 
Independent. Established 1890. Glos Narodu 
Publishing Co. (Inc.), publishers. _ Subscription, 
$2.50. Sworn average circulation for eight 
months ending Aug., 1920, 10,200*. 12 pages, 
6 columns; length, 20 in.; width, 2% in. 

Advertising rates, $1.00 an inch. 



JERSEY JOURNAL — Every evening except 
Sunday. Ind. -Republican. Established 1867. 
The Evening Journal Ass'n., publishers. Sub- 
scription, $9. Sworn average circulation for 
six months prior to April, 1920, 38,190 net 
paid. 14 to 18 pages, 8 columns; length, 21J-2 
in.; width, 2 J^j in. Can use matrices. 

Advertising rates, 10?!, flat, a line. Position, 
10, 25 or 100%, extra. Readers, $1 a line. Clas- 
sified, 2 cts. per word; displayed, 10 cts. a line. 

SVOBODA— Tri-weekly (Tuesday, Thursday 
and Saturday). Ukrainian-Ind. Established 
1893. Ukrainian National Assn. (Inc.), pub- 
lishers. Subscription, $2. Claimed average 
circulation for year 1920, 20,000. 6 pages, 7 
columns; length, 20 J 2 in.; width, 2M in- Cannot 
use mats. 

Advertising rates, $1 an inch; on contract, 
84?!; 100 in., 70p. 



NEWARK— Population, 414,216. Eight miles 
from New York City on Passaic River and 
Newark Bay, and served by 5 trunk railroads. 
Noted for its educational system, normal school, 
four high schools, vocational school, art school 
and sixty-nine grammar schools; also fifty-two 
private and parish schools. Park area within 
the City covers nearly 700 acres, exclusive of 
31 pubic playgrounds. Public Library estabhsh- 
ed and conducted by the City, cost more than 
$1,000,000. As a manufacturing centre, ranks 
eleventh in list in 1914 U. S. Census. Leads in 
manufacture of enameled leather, fine jew- 
elry, silverware, machinery, boots and shoes, 
chemicals, celluloid, metal novelties, thread, 
linoleum, smelting, varnishes, paints, pearl 
buttons, electrical apparatus anl automobile 
supplies. Assessed valuation of property 
totals $499,141,749; annual revenues $18,- 
617,815. Has vearlv system of water supply 
giving 50,000,000 gallons daily. Total bank 
resources $272,000,000; BuilcQng and Loan 
Assets $79,300,000; outgoing bank clearings 
$750,000,000. Life insurance centre, com- 
panies having annual income of $233,711,972. 
Recently spent $2,500,000 on port develop- 
ment. Plans are under way to connect city 
with New York by means of traffic tunnels, 
railway passenger tunnels being now in opera- 
tion. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



121 



NEW JERSEY 



EAGLE — Morning edition of Star, which see. 



FREIE ZEITUNG— Every morning including 
SUNDAY. German-Ind.-Rep. Established 
1858. Washington Pub. Co., publishers. Sub- 
scription, daily, $9; Sunday, $3. Claimed aver- 
age circulation for year ending June, 1920, 
daily, 10,400; Sunday, 11,600. Daily, 8 to 12 
pages; Sunday, 24 to 30 pages, 7 columns; 
length, 21 in.; width, 2}^ in. Can use matrices. 

Advertising rates, daily, Ibi an inch, 
100 in., within one year, 70fi; 250 in., %5i; 
500 in., 62f(; 1,000 in., 56?;. Sunday .SI. 
Readers, 20f a line; first page, 25p. Classified, 
2f. per word. 



KRONIKA — Semi-weekly (Tues. and Fri.). 
Polish-Ind. Established 1908. Kronika Pub. 
Co. (Inc.), publishers. Subscription, $1.75. 
Sworn average circulation for year, ending Sept., 
1919, 7,800 net. 8 pages, 7 columns; length, 
19 ?4 in.; width, 2 J-^ in. Cannot use matrices. 

Advertising rates, 50 < an inch; 4 times, 48 j!; 
500 in,, within one year, 38?i; 1,000 in., 35f!. 
Position, 5^c or 10% extra. Readers, 150 

a line. Classified, 30 per word. 



LEDGER — Every morning including SUN- 
DAY and every evening except Sunday. Inde- 
pendent. Established 1914. Newark Morning 
Ledger Co., publishers. Subscription, $8. Sworn 
average circulation for six months prior to 
April, 1920, daily, 29,260 net paid; Sunday, 
18,920 net paid. 12 to 52 pages, 8 columns; 
length, 22 in. ; width, 2 1/12 in. Can use matrices. 

Advertising rates, agate, covering all editions, 
15f! a line; 1.000 lines, on yearly contract, 
daily, 130; 2,000 lines, 120; 3,000 lines, 110; 
5,000 lines, 100. Position, SjS or 50 a line extra. 
Readers, 50 ji a line; news matter type, 60 0; 
first page, 75{i or $1. Classified, 10(i a line. 

NEW JERSEY BAPTIST BULLETIN— 
Monthly (1st). Reliaious. EstabHshed 1891. 
Rev. D. Dewolff, publisher. Subscription, 250. 
Claimed average circulation for year 1919, 8,250 
net paid. 16 pages, 2 columns; length, 7 >^ 
in.; width, 2J4 in. Cannot use mats. 

Advertising rates, $1 an inch. 

NEWS — Every evening except Sunday. In- 
dependent. Established 1883. The Evening 
News Pub. Co., publishers. Subscription, ,17.50. 
Sworn detailed average circulation for year 1919, 
95,365* net paid. 18 to 48 pages, 7 columns; 
length, 23 3.^ in. : width, 2 H in. Can use matrices. 

Advertising rates, agate, 250 a line; 1,000 lines, 
■within one year, 210. Resorts or Steamships, 
180 a line. Position, 20% or 33;3, extra. 
Classified, 18ji a line, excepting Employment, 
15fi a line. Readers, agate, 900; nonpareil, 
SI. 05; full face heads, $1.25; first page, agate, 
SI. 25; nonpareil, $1.50; full face heads, $1.75. 

RAILROAD EMPLOYEE— Monthly (1st). 
Labor. Established 1891. Ben E. Chapin, 
publisher. Subscription, 50 cts. Claimed 
average circulation for year ending May, 1920, 
10,10()net 16 to 24 pages, 4 columns; length, 
12 in.; width, 2 J^ in. Cannot use mats. Forms 
close 14th. Office, 494 Broad St. 

Advertising rates, $1.40 an inch, flat. 

ROSEVILLE CITIZEN— Weekly (Thurs.). 
Independent. Established 1915. Citizen's 
Publishing Company, publishers. Subscrip- 



NEW JERSEY 



tion, $1.00. Claimed average circulation for 
June, 1920, 6,000. 8 to 16 pages, 6 columns; 
length, 19 % in. ; width, 2)4 in. Can use matrices. 
Advertising rates, 7bi an inch; 250 in., on 
yearly contract, 600; 500 in., 500. Readers, \0i 
per line; first page, 150; full face, 150 or 25^. 
Classified, If! per word. 



STAR-EAGLE — Every evening except Sun- 
day. Independent. Established 1832. Newark 
Star Pub. Co., publishers. Sworn detailed aver- 
age circulation for six months ending March, 
1920, 70,495* net paid. 14 to 34 pages, 8 col- 
umns; length, 22 in.; width, 2 1/12 in. Can 
use mats. 

Advertising rates, agate, 2Gi a line; 1,000 
lines, W/ithin one year, 19fi; 2,500 lines, 18?!; 
5,000 lines, 17j!; 10,000 lines, 16(!. Position, 
20%, 331-^% or 100% extra. Steamships or 
Hotels, Ibi, flat, a line. Readers, agate, $1 
a line; nonpareil, $1.25; full face heads, $1.50; 
inside pages, 60?!, 750 and $1 a line. Classified, 
120 a line. 



SUNDAY CALL— Every Sunday. Indepen- 
dent. Established 1872. The Newark Call 
Printing & Pub. Co., publishers. Subscription, 
$4.75. Sworn average circulation for year 1919, 
55,000. 60 to 80 pages, 7 columns; length, 24 
in. ; width, 2 Y^ in. Can use mats. 

Advertising rates, agate, 150 a line; 5,000 
lines within one year, 140; 10,000 lines, 13fi. 
Position, 25 to 50% extra. Classified, 12fi a 
line. Reading, bO^; part one, 80ji a line; full 
faced type, $1.25. 



NEW BRUNSWICK— Population, 32,779. On 
Raritan River and is served by two railroads. 
Has largest laboratories in the United States, 
and Industries also include cigar, button, 
musical string, hosiery, red cross supply, 
automobile, linoleum, wall paper, rubber and 
rubber tire factories. Seat of Rutgers College, 
Woman's College and Dutch Reformed Theo- 
logical Seminary. Two National, one Savings, 
Banks and two Trust Companies. Total 
resources, $23,640,134. 



HOME NEWS — Every evening except Sun- 
day. TIMES, SUNDAY morning. Inde- 
pendent. Established 1872-1879. The Home 
News Publishing Co., publishers. Subscription, 
daily, $9; Sunday, $3. Sworn average circula- 
tion for six months previous to April, 1920, 
daily, 9,330 net paid; Sunday, 7,560 net paid. 
8 to 30 pages, 7 columns; length, 21 in.; width, 
2^4. in. Can use mats. 

Advertising rates, daily or ^Sunday, 60 a line; 
1,000 lines or more on yearly contract, 3J'2«!. 
Position, 10 to 100% extra. Composition, 1/2^ per 
line extra. Readers, 150 a line; first page, 20?!. 
Classified, '\.]'2i per word. 



NEW JERSEY MOTORIST — Monthly 
(20th). Motoring. Established 1915. Asso- 
ciated Clubs Pub. Co., publishers. Subscrip- 
tion, $1, Circulation — not given by pub- 
lisher. 40 pages, 2 columns; length, 9 ^^ 
in.; width, ZM in. Can use matrices. Forms 
close 10th. Office, 111 Carroll PI. 

Advertising rates, $3 an inch; full page, 
$45; J^, $23; J^, $12; 3^, $6.50. 



PASSAIC — (Pas-sa-ik), Population, 63,824. On 
Passaic River and is served by Erie, N. Y., 
Susquehanna & Western and Lackawanna 



122 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW JERSEY 



railroads. Manufactures more wool and tex- 
tiles than any other city in New Jersey and 
one third of the handkerchiefs manufactured 
in the United States; also has extensive chemi- 
cal and print works; leather manufacturing, 
metal, silk, belting and packing plants. An- 
nual value of manufactured products, $50,- 
000,000. 



HERALD — -Every evening except Sunday. 
Independent. Established 1873. E. A. Bris- 
ton, publisher. Subscription, $6. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 8,170 net paid. 12 to 32 pages, 
8 columns; length, 21 in.; width, 2 1/12 in. Can 
use matrices. 

Advertising rates, agate, 60 a line; 26 times 
or 1,000 lines, on yearly contract, of; 52 times 
or 2,500 lines, 4j^p; 156 times or 5,000 lines, 
4«i; 312 times or 10,000 lines, 3}.^?. Posi- 
tion, 25% extra. Readers, following news, 25{5 
a line. Classified, 12f5 a line. 

NEWS — Every evening except Sunday. In- 
dependent. Established 1877. Passaic Daily 
'News (Inc.), publishers. Subscription, S6. 
Sworn detailed average circulation for six months 
ending March, 1920, 7,977* net paid. 12 to 
24 pages, 8 columns; length, 2134 ii-I width, 
2 14 in. Can use mats. 

Advertising rates, agate, 5f! a line; 26 times or 
1,000 lines, 4^; 52 times, or 2,500 lines, 4i; 
156 times, or 5,000 lines, 3^oi; 312 times, or 
10,000 lines, 3ff. Position, 25% extra. Classi- 
fied, lOfi a line. Readers, followed by news, 
20(i a line; preceded and followed, 40ji. 



NEW JERSEY 



PATERSON— Population, 135,866. On three 
railroads, fifteen miles distant from New York 
City. Beautiful Parks and Residential Sec- 
tions, the natural scenery being superb. Has 
abundant water power, large silk, jute and 
thread mills, locomotive works, machine shops 
and silk dyeing works. Biggest producing 
center in the country of silk ribbons and fa- 
brics; also manufactures iron goods, carpets, 
linens and velvets. Annual value, of manu- 
factured products, $100,000,000.00. 



CALL — Every morning except Sunday. 
Republican. Establi-shed 1885. Call Print- 
ing & Pub. Co., publishers. Subscription, $10. 
Sworn average circulation for six months prior 
to April, 1920, 16,019 net paid. 12 to 36 
pages, 8 columns; length, 21}/^ in.; width, 2}4 
in. Can use matrices. 

Advertising rates, agate, lot a line; .500 lines, 
on yearly contract, 120; 1,000 lines. 80; 2,500 
lines, 60; 5,000 lines, 50; 7, ,500 lines, 4 3^0; 
10,000 lines, 41.^0. Po.sition, 10%, or 25% extra. 
Readers, 500 a line; last page, $1; first page, 
$1.50. Classified, 20 per word. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1890. The News 
Printing Co., publishers. Subscription, $10.40. 
Sworn detailed average crculation for six months 
ending March, 1920, 11,275* net paid. 12 to 
56 pages, 8 columns; length, 21 in.; width, 2 1/12 
in. Can use matrices. 

Advertising rates, agate, 9 cts. a line; 1,000 
lines on yearly contract, 70; 1,500 lines, 60; 
2,500 lines, 50; 5,000 lines, 4c. Position, 10% 
or 25% extra. Classified, 120 a line. Readers, 
750 a line; first page, $1.75. 



PRESS-GUARDIAN— Every evening except 
Sunday; CHRONICLE, Sunday morning. In- 
dependent. Established 1836-1803. Guardian 
Printing and Pub. Co., publishers. Subscription 
rates; daily, $9; Sunday, $2. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 11,-577* net paid; Sunday, 10,937* 
net paid. 12 to 36 pages, 9 columns; length, 
20 in.; width, 2 in. Can use mats. 

Advertising rates, agate, 90 a line; 5,000 lines 
and over, 40. Classified, 100 a line. Readers, 
300 a line. 



SUNDAY CHRONICLE— Sunday edition of 
the Press-Guardian, which see. 



PERTH AMBOY— Population, 41,707. Five 
railroads. Twenty miles from New York 
City. Manufactures include fire brick, glass, 
drain pipes, terra cotta, corks, white ware, 
steel, tile, cigars, handkerchiefs, wire and cable; 
copper refineries, tin smelter and cheinical 
works, fire clay and kaolin found in vicinity. 
Largest munitions manufacturing center in 
the east. Annual value of manufactured 

products, $300,000,000. Bank clearings during 
1919, $175,000, average per day. 



NEWS — Every evening except Sunday. In- 
dependent. Established 1879. Perth Am- 
boy Evening News Co., publisher. Subscrip- 
tion. $7.50. Sworn average circulation for six 
months ending March, 1920, 8,547* net paid. 
10 to 36 pages, 8 columns; length, 21 ?-i in.; 
width, 2 1/12 in. Can use matrices. 

Advertising rates, agate, 70 a line; 1,000 
lines, on yearly contract, 60; 2,500 lines, 4]2i- 
Composition, 100 an inch additional. Position, 
10 or 25% extra. Readers, 200 a line; first 
page, 300. Classified, 100 a line. 



PLAINFIELD— Population, 35,000. Located 
24 miles distant from New York City, on Cen- 
tral R. R. of N. J. Is the center of a thrifty 
agricultural district Other industries con- 
sist of slk, clothing, printing press, tool and 
motor truck factories. Bank deposits during 
1920, estimate, $20,000,000. 

COURIER-NEWS — Every evening except 
Sunday. Republican. Established 1884. Cour- 
ier-News Pub. Co., publishers. Subscription, 
$8.75. Sworn detailed average circulation for 
six months ending March, 1920, 8,122 net paid. 
12 to 34 pages, 7 columns; length, 21 H in-: 
width, 2 }i in. Can use mats. 

Advertising rates, 420 an inch, flat. Posi- 
tion, 15% or 25% extra. Readers, 500 a line; 
first or back pages, 750. Classified, 100 a 
line. 



RED BANK— Population, 9,251. On three rail- 
roads. Terminal of steamboat line from New 
York on the Shrewsbury River. Is a well- 
known residential resort. Trade center of the 
richest agricultural county in the world. Other 
industries are marine boiler works; canneries; 
sash and blind, brush, macaroni, clothing, 
government uniforms, dress shield, automobile 
and carriage factories; three marine railway 
works. 



FARMERS' SUCCESS— Monthly (1st). Ag- 
ricultural. Established 1900. Elmer C. Wain- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



123 



NEW JERSEY 



Wright <fe Co.. publishers. Subscription, 10 
cts. Circulation — not given by publisher. 16 
to 24 pages, 3 columns; length, 10 in.; width, 
214, in. Cannot use matrices. Forms close 
10th and 20th. 

Advertising rates, agate, 2bi a line. 



N. J. AUTOMOBILE JOURNAL — Semi- 
monthly (1st and 20th). Dealers, Garagemen 
and Owners. Elmer C. Wainwright, publisher. 
Established 1919. Subscription, $1. Circula- 
tion — not given by publisher. 32 pages, 3 col- 
umns; length, 10 in.; width, 2'^i in. Cannot use 
mats. Forms close 1st and 10th. 

Advertising rates, agate line, 2bi aline. 



REGISTER— Weekly (Wed.). Ind.-Repub- 
lican. Established 1878. John H. Cook, 
publisher. Subscription, $1.50. Sworn average 
circulation for six months prior to April, 
1920, 6,064 net paid. 16 to 36 pages, 7 
columns; length, 22 in.; width, 2)4 in. Can- 
not use matrices. 

Advertising rates, agate, bi a line; three or 
more consecutive insertions, 3?. Readers, 15? 
a line. Classified, 30 words or less, 25fi. 



TOWN OF UNION— (Weehawken P. O.) Pop- 
ulation, 21,739. Two miles from Jersey 
City, opposite New York City; Yo mile to 
the Hudson River, West Shore; Erie, Ont. 
& Western Railroads. Is business center of 
seven towns. Principal industries are: Silk 
and embroidery mills. 



HUDSON DISPATCH— Every morning in- 
cluding SUNDAY. Ind. -Democratic. Estab- 
lished 1900. Dispatch Printing Co., publishers. 
Subscription, $8.40. Sworn average circula- 
tion for six months prior to April, 1920, 12,462* 
net paid. 12 to 24 pages, 8 columns; length, 
2\]/^ in.; width, 2}^ in. Can use matrices. 

Advertising rates, 3^2f a line, flat. Readers, 
20ji a line. Classified, lOf! a line. 



NEW JERSEY 



TRENTON— Population, 119,289. On Dela- 
ware River, and is served by two great rail- 
way systems consisting of ten radiating lines. 
One of the chief trolley centers of the East, 
there being a network of 16 separate divi- 
sions and branch lines covering a radius of 
40 miles. Second largest manufacturing cen- 
ter of the state and the largest in the United 
States in the manufacture of pottery and 
crockery. Also has iron, steel and famous 
wire rope mills; fire brick, hosiery, silk, cigars, 
steam turbines, terra cotta, woolen, linoleum 



and many rubber and tire factories, there being 
200 different factories, employing, 40,000 hands. 
State Capitol, State Schools, State Hospital for 
Insane and State Penitentiary located here. 
Noted historic City — The Battle of Trenton 
turned the tide of the Revolution. Famous, 
educational centre. Annual value of manufac- 
tured products, $130,000,000. Post Office 
receipts for 1919, $604,861. Bank clearings 
during 1919, $158,415,815. 



STATE GAZETTE— Every morning except 
Sunday. Republican. Established 1846. State 
Gazette Pub. Co., publishers. Subscription, $5. 
Sworn average circulation for six months prior 
to Oct., 1919, 10,920* net paid. 12 to 20 
pages, 7 columns; length, 22 in.; width, 2 3^ in. 
Can use matrices. 

Advertising rates, agate, 3}^ cts. a line; 
1,000 lines, 40; 2,500 lines, ^lii; 5,000 
lines, 3p. Position, 10 or 25% extra. Read- 
ers, 10 cts. a line; first page, 25 f!; full faced 
type, counts double. Classified, 1 et. per word 



TIMES — Every evenino; except Sunday; 
TIMES-ADVERTISER, every SUNDAY. In- 
dependent. Established 1882. Trenton Times 
(Inc.), publishers. Subscription, evening, $6; 
Sunday, $2.50. Sworn detailed average circulation 
for three months ending March, 1920, daily, 
29,808* net paid; Sunday, 21,669* net paid. 
Daily, 12 to 24 pages, Sunday, 32 pages; either 
edition, 8 columns; length, 22 in.; width, 2 1/12 
in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
8ji a line, flat. Position, 10 and 25%; pages, 
2 or 3, 50% extra. Readers, 50 cts. a line; 
first page, $1. Classified, lOfi a line. 



WASHINGTON— Population, 3,567. Located 
65 miles west of New York City on Del., 
Lack. & Western R. R. The chief industries 
are brass foundry; cement and silk mills; 
porcelain, piano and organ works; silk hosiery, 
novelty, underwear, wooden faucet, and bath 
room furnishing factories. 



ST.\R — Weekly (Thur.). Democratic. Es- 
tablished 1888. Chas. L. Stryker, publisher. 
Subscription, $2. Claimed average circulation 
for year 1919, 5,156 net paid. 12 to 16 pages, 
7 columns; length, 20 in.; width, 2y^ in. Cannot 
use matrices. 

Advertising rates, 3j! a line, flat. Position, 
25% extra. Readers, 15f! a line. Classified, 
IJ-^fi per word; blank lines, 100 a line. 




124 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW MEXICO 



ALBUQUERQUE— Population, 25,000, On 

Kio Grande River and is served by A., T. 
& S. F. R. R. In the center of an excellent 
grazing district; farming through irrigation 
methods also carried on extensively. Clin>ate 
most beneficial to sufferers of throat and lung 
diseases. Industries include sash factory, 

woolen mills, brick yards, foundry, machinery 
shops, lumber and saw mills, wagon, harness, 
harvester, farm implement, ice and furniture 
factories, railroad repair shops and brewery. 
Fruit growing largely engaged in. Industrial 
School for the Pueblo Indians and University 
of New Mexico located here. Bank Clearings 
during 1919, $110,000,000. 



HERALD — Every evening except Sunday. 
Independent. Established 1889. Central Print- 
ing Company, publishers. Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 5,181* net paid. 8 to 24 pages, 
7 columns; length, 20 J^ in.; width, 2}4 in. Can 
use matrices. 

Advertising rates, 2i, flat, a line. Position, 
25% extra. Classified, (minimum 25(^), 1^ 



per word. Readers, 15?! a line; black face, body- 
type, 30c. 

See advertisement on page 326. 



JOURNAL — Every morning including SUN- 
DAY. Independent-Republican. Established 
1880. Journal Publishing Co., publishers. Sub- 
scription, $9. Sworn average circulation for six 
months prior to April, 1920, 7,279 net paid. 
8 to 16 pages, 8 columns; length, 20 J^ in.; width, 
2 in. Can use mats. 

Advertising rates, 60 fS; 50 in., on yearly 
contract, 56j<; 100 in., 49^; 300 in., 42f!. Read- 
ers, 15fi a line; bold face type, 20^; telegraphic, 
25(f. Classified, If! per word. 



NEW MEXICO RURALIST— Weekly (Sat- 
urday). Agricultural and Live Stock. Estab- 
lished 1918. Central Printing Company, pub- 
lishers. Subscription, $2. Sworn average cir- 
culation for six months ending March, 1920, 
8,979* net paid. 8 to 16 pages, 7 columns; 
length, 20 J/^ in.; width, 2J6 in- Can use matrices. 
Forms close Thursday. 

Advertising rates, (minimum 1 inch), .025 cts. 
Readers, 25f a line; black face, body type, 50f!. 
Classified, 2fi per word. 



NEW YORK 



ALBANY— Population, 113,344. State Capital. 
On Hudson River, having direct steamboat 
connections with New York City, also direct 
connections with the Great Lakes through 
the Barge Canal, with Canada through the 
Barge Canal and Lake Champlain; also served 
by six railroad systems. Industries Include 
clothing, boot and shoe factories, printing 
plants, iron foundries; breweries and malt 
houses and also the manufacture of metallic 
ware, card board, confectionery, shirts, collars 
and pianos. State Normal College located 
here. Third largest mail transfer point and 
the second largest express transfer point in 
the United States. Annual value of manu- 
factured products, $50,211,000. 



ARGUS— Every morning including SUNDAY. 
Independent-Democratic. Established 1813. 

The Argus Co., publishers. Subscription, daily, 
$6; Sunday, $3.50. Sworn average circulation 
for six months prior to April, 1920, daily, 16,773 
net paid; Sunday, 17,002 net paid. 14 to 40 
pages, 8 columns; length, 20 in.; width, 2 in. 
Can use mats. Office, Broadway & Beaver. 

Adverti.sing rates, daily or Sunday, agate, 
8?i a line; 500 lines, 7c; 1,000 lines, Gi; 2,500 
lines, 50; 5,000 lines, 4?!. Position, 25% extra. 
Classified, 10 per word. Local notices, 25^ 
a line. 

See advertisement on page 375. 



JOURNAL — Every evening except Sunday. 
Republican. Established 1830. The Journal 
Co., proprietors. Subscription, $5. Sworn de- 
tailed average circulation for six months ending 



March, 1920, 14,161* net paid. 8 to 32 pages, 
8 columns; length, 20 in.; width, 2}4 in- Caa 
use matrices. 

Advertising rates, 10<^ aline; 1,000 lines, within 
one year, 7?; 3,000 lines, 50; 5,000 lines, 4^. 
Position, 25% extra. Readers, 40^ a line; busi- 
ness locals, 25fi. 



KNICKERBOCKER-PRESS— Every morn- 
ing, including SLTNDAY. Independent. Estab- 
lished 1842. The Press Co., publishers. Sub- 
scription, daily, $6; Sunday, $3.50. Sworn 
detailed average circulation for six months ending 
March, 1920, daily, 30,143* net paid; Sunday, 
40,880* net paid. Daily, 12 to 18 pages; Sun- 
day, 42 to 60 pages, 8 columns; length, 21 in.; 
width, 2 1/12 in. Can use matrices. 

Advertising rates, agate, daily, 90 a line, flat; 
Sunday, ll0. Position, 15 and 2')% extra. 
Readers, 35ff a count line. Classified, lOfi a 
line; displayed, 15 fi. 

MOTORDOM— Monthly C15th). Automo- 
bile. Established 1907. Motordom Publishing 
Co., publishers. Subscription, $1.50. Sworn 
detailed average circulation for six months ending 
1920, 21,086*. 32 to 48 pages, 2 columns; 
length, 10 in.; width, 3^ in. 

Advertising rates, full page, $100; ^i, $60; 
}4, $45; J^, $25. Discounts on 3, 6 or 12 months. 

SUNDAY TELEGRAM— Every SUNDAY. 
Independent. Established 1887. Albany Tele- 
gram Co., publishers. Subscription, $3.50. 
Sworn detailed average circulation for six months 
ending March, 1920, 27,456* net paid. 28 pages, 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



125 



NEW YORK 



7 columns; length, 20 in.; width, 2>^ in. Can 
use matrices. , 

Advertising rates, agate, 8^ a line; 1,000 lines, 
T^oc; 2,500 lines, 6c. Automobile, 6(S a line; 
financial, TUc: political, 7i. Reading notices, 
25c a count line. Classified, 1( per word. 



TIMES-UNION — Every evening except Sun- 
day. Independent. Established 1853. Albany 
Evening Union Co., publishers. Subscription, 
S9. Sworn detailed average circulation for six 
months ending March, 1920, .32,119 net paid. 
16 to 28 pages, 8 columns; length, 22 in.; width, 
2 1/12 in. Can use matrices. 

Advertising rates, agate, 8c aline, flat. Posi- 
tion, 15 and 25% extra. Classified, 8i a line. 
Readers, dOt a count line; telegraphic, $1; first 
page, $2. 

See advertisement on page 382. 



AMSTERDAM— Population, 33,524. On Mo- 
hawk River and State Barge Canal ; also served 
by three railway systems. It is an important 
center for the manufacture of knit underwear, 
sweaters, carpets, rugs, brooms, steel springs, 
linseed oil, silk gloves and pearl buttons, hav- 
ing 89 manufacturing establishnients in all, 
whose annual output amounts to approxi- 
mately, $40,000,000. 



RECORDER & DEMOCRAT — Every eve- 
ning except Sunday. Republican. Established 
1879. William J. Kline and Gardiner Kline, 
publishers. Subscription, $6. .Sworn detailed 
average circulation for three months ending 
March, 1920, 5,992* net cash paid. 8 to 20 
pages. 7 columns; length, 21 in.; width, 2}4 
in. Can use mats. 

Advertising rates, 70«i an inch; 50 in., on yearly 
contract, 70):; 75 in., 70f<; 100 in., 63e; 200 in., 
56p; 300 in., 56(5; 400 in., 56c; 500 in., 56f. 
Compo.sition, lOfi an inch additional. Posi- 
tion, 25% extra. Special page, 5e an inch extra. 

AUBURN— Population, 36,192. "The Land o' 
Lakes," as this region is often called, comprises 
the beautiful stretches of rolling country sur- 
rounding the lakes of Ontario, Oneida, Onon- 
daga, Otisco, Skaneateles, Owasco, Cayuga, 
Seneca, Keuka and Canandaigua as well as 
manv other smaller ones. Is served by Cent. 
N. Y. .Southern; N. Y. Cent. & Hudson River, 
and Lehigh Valley Railway Systems; also 
frequent trolley service reaching a number of 
the lake resorts. Diversified industries, manu- 
facturing Diesel oil engines, agricultural im- 
plements, mowing machines, farm implements, 
tool steel, woolen fabrics, twine, rope, shoes, 
carpets, rugs, auto appliances, etc. Auburn 
Theological Seminary and New York State 
Prison located here. Annual value of manu- 
factured products, $31,710,000. 



NEW YORK 



ADVERTISER-JOURNAL — Every evening 
except Sunday. Republican. Established 

1829. The Advertiser-Journal (Inc.), publishers. 
.Subscription, .S6. .Sworn average circulation 
for six months prior to .\pril. 1920, 4,054* net 
paid. 10 to 20 pages, 7 columns; length, 19 51 
in.; width, 21-^ in. Can use matrices. 



Advertising rates, 4J^^ a line; 2,000 lines, 4^; 
more than 3,000 lines, 3i. Composition, 10 s! 
an inch (14 lines) additional. Readers, (8 

point), 12 1^2 P a line. Classified, IJ^aP per word. 



CITIZEN — Every evening except Sunday. 
Independent. Established 1870. Auburn Pub. 
Co., publishers. Subscription, $6. Circula- 

tion — not given by publisher. 10 to 16 pages; 
7 columns; length, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 50 a line; 2,000 lines, 
on yearly contract, ii; 3,000 lines, 314^- 
Composition, 5 6 an inch additional. Position, 
25% extra. Readers, 12J-^p a line. Classified, 
1 i per word. 



BATAVIA— Population, 13, .500. County seat 
of Genesee County; chief industry manufactur- 
ing agricultural implements; natural gas and 
Niagara Falls electric power; sanitary sewer 
system and disposal plant; steam pump water- 
works system; municipal street lighting sys- 
tem; located on the main line of the New 
York Central and Lehigh Valley railroads 
and branch of the Erie; terminus of> three 
branch lines of the New York Central; three 
banks; a loan association; public hospital; 
seven public schools; 17 church structures; 
location of the New York State School for the 
Blind; location Troop A, New York State 
mounted police; four cemeteries; level sur- 
face; mean elevation above the sea level 
about 900 feet. Annual income from the 
various industries $10,500,000. Population 
95% American, 3, .500 employed in factories. 



NEWS — Every evening except Sunday. Re- 
publican. Established 1878. Griswold & ]Mc- 
Wain (Inc.), publishers. .Subscription, S4. Sworn 
detailed average circulation tor six months en ing 
March, 1920, 8,198 net paid. 8 to 24 pages, 
7 columns; length, 20 in.; width, 2}i in. Can 
use matrices. 

Advertising rates, agate, 4fi a line; 2,100 lines, 
on yearly contract. Si. Classified, 5c a line. 
Readers, 15f! a line. 

BINGHAMTON— Population, 66,800. On .Sus- 
ciuehanna River at confluence with Chenango 
River; two railway trunk lines (Erie and Lacka- 
wanna). Also terminus of Delaware & Hud- 
son Railroads. .Surrounding country rich 
in dairy products. Industries also include 
the manufacture of cigars, valves, shoes, 
metal beds, cameras and films, carriage hard- 
ware, 'toys, silks, washing machines, sporting 
goods, proprietary medicines, paving brick, 
electric motors, flexible shafts, farm imple- 
ments, carriages, furniture, bridges and scales. 
New York State Ho pital for the Insane 
located here. Annual value of manufactured 
products, $.50,000,000. Bank clearings during 
1919, $50,376,700. 

PRESS AND LEADER— Every evening ex- 
cept Sunday. Independent. Established 1878. 
Binghamton Press Co., publishers. Subscrip- 
tion, $9. Sworn detailed average circulation 
for six months ending March, 1920, 27,002* 



rHERE is no royal road to success in advertising. Advertising is a business, 
business is work, and to this day we earn our bread in the sweat of our brow, 
even as they did in the beginning. 



126 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



net paid. 14 to 32 pages, 7 columns; length, 
21 in.; width, 2 3^8 in. Can use matrices. 

Advertising rates, agate, 8p aline, flat. Posi- 
tion, 10 or 25% extra. Readers, 42? a count 
line. Classified, li^ii per word. 

See advertisement on page 352. 



SUN — Every morning e.xcept Sunday. Inde- 
pendent. Established 1822. Geo. F. .Johnson, 
publisher. Subscription, $7.50. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 11,546* net paid. 12 to 32 pages, 
7 columns; length, 20 >^ in.; width, 2}4 in. Can 
use mats. 

Advei'tising rates, agate, 5^ a ine, flat. Posi- 
tion, 10% or 25% extra. Classified, If! per word. 
Readers, 30f a line. 



BROOKLYN— A borough of New York City; 
Population, 2,200,000. Connected with 

Manhattan by ferries, four suspension bridges, 
and four subways; has over 30 miles of water 
front. One of the largest navy yards in 
the Nation. Extensive decks lined with im- 
mense storehouses for grain, immense sugar 
refining industry; also drugs, chemicals, 
paints, shoes, foundry ar^d machine shops, 
copper ware, cordage, twine, malt, liquors, 
and ship building. 1,151 acres laid out 

in beautiful parks. U. S. Navy Yard lo- 
cated here and homes of many hundred of 
thousands of Manhattan business men. Ap- 
proximately 500,000 families and most of 
these own the homes they occupy. Five Na- 
tional, six State and twenty-two Savings 
Banks and six Trust Companies. 



BROOKLYN-BROWNSVILLE POST — 
Weekly (Friday). Yiddish-Ind. Established 
1909. Brownsville Pub. Co., publishers. Sub- 
scription, $1. Claimed average circulation for 
year 1919, 14,000 net paid. 4 to 8 pages, 7 
columns; length, 19}^ in.; width, 2}4 in. Can 
use matrices. 

Advertising rates, agate, $1.40; 100 in., yearly 
contract, $1,12. Resorts, Real Estate or Steam- 
ship Companies, $1.12 an inch; Educational 
or Commercial notices, 70 f! an inch. 



CHAT— Weekly (Sat.). Independent. Es- 
tablished 1900. The Chat (Inc.), publi.shers. 
Subscription, $2 Claimed average circulation 
for year ending June, 1920, 65,008 net. 20 to 
32 pages, 7 columns; length, 20 34 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 26 cts. a line; 4 
times, 25 cts.; 8 times, 24 cts.; 12 times, 23 
cts.; 52 times, 22 cts.; 5,000 lines within one 
year, 21 cts.; 10,000 lines, 20 cts. Classified, 
20 cts. a line; four times, 15 cts.; 8 times, 12 cts. 



CITIZEN — Every evening except Sunday. 
SUNDAY morning. Democratic. Established 
1886. Subscription, daily, $6; Sunday, $1. 

Sworn average circulation for six months prior 
to April, 1920, daily, 39,498 net paid; Sundav, 
39,498* net paid. Daily, 12 to 16 pages, Sunday, 
24 to 36 pages, 8 columns; length, 20 in.; width, 
2 3-8 !■ . Can use mats. 

Adverti-sing rates, agate, 15ff a line; 5,000 
lines, on yearly contracts, 14 f; 10,000 linos, 
12fi; 25,000 Hues, lOf; Editorial page, 30c. 
Position, 5< and 10 f a line extra. Classified, 
Financial or Business Opportunities, 25p a line; 
Sporting and Turf, SOi; Resorts, 15<!. Readers, 



NEW YORK 



First or Editorial pages, $1.50 a line, other 
pages, $1 a line. 



EAGLE — Every evening except Sunday; 
SUNDAY morning. Independent. Established 
1841. Subscription, daily, $10; Sunday, $3. 
Sworn detailed average circulation for six months 
ending March, 1920, daily, 48,883* net paid; 
Sunday, 66,975* net paid. Daily, 20 to 28 
pages; Sunday, 70 to 90 pages, 7 columns; 
length, 2214 in.; width, 2 14 in- Can use mats. 

Advertising rates, 2()ji a line; top corner, 2 
sides reading, or foot page, 2 or 3 sides reading, 
50(5; top page, 3 sides reading, 600; last news 
page, 30c. Classified, 20fl a line. Readers, 
foot of columns, first page, $2 a count line; 
following death notices, 50 f. 



FINSKA AMERIKANAREN — Weekly 
(Thurs.). Swedish-Ind. Established 1897. The 
New York Finnish Pub. Co., publishers. Sub- 
scription, $3. Claimed average circulation 
for year 1919, 7,000. 10 pages, 7 columns; 
length, 21 in.; width, 2}4. Can use mats. 

Advertising rates, 75 p an inch, with dis- 
counts of 5, 10 or 15% on 2,000, 4,000 or 5,000 
lines. Reading notices, 8 cts. a brevier line. 



GARSAS — Weekly (Thurs.). Lithuanian- 

Fraternal. Established 1916. Lithuanian Ro- 
man Catholic Alliance of America, publishers. 
Subscription, $2. Circulation — not given by 
publisher. 8 pages, 7 columns; length, 20 in.; 
width, 2 li in. Cannot use matrices. Office, 
456-.58 Grand. 

Advertising rates, 70 cts. an inch; one month, 
63 cts.; three months, 56 cts.; six months, 42 
cts.; twelve months, 35 cts. Readers, 10 cts. 
Classified, 30 words, 50 cts. 



GREEN POINT STAR— See Long Island 
City, N. Y. 

LIFE — Weeklv (Saturday), Societv Es- 
tablished 1889. Brooklyn Life Pub, Co,, 
publishers. Subscription, $5. Claimed aver- 
age circulation for vear ending .June, 1920, 
29,000. 36 to 90 pages, 3 columns; length, 12 
in.; width, 2 3<4 in Can use matrices. 

Advertising rates, agate, 30 i a line; on page 
with reading or illustration and for all guaranteed 
positions, 40f; on Society, Editorial or similar 
pure reading pages, $1 a line; Theatre, Motion 
Picture or Amusement advertising, 50f a line. 



MOTION PICTURE CLASSIC — Monthly 
(15th of month preceding). Motion Picture 
Stories and Pictorial Established 1915. The 
M. P. Pub. Co., pubHshers. Subscription, $2.50. 
Sworn detaied average circulation for six months 
ending Dec, 1919, 225,085* net paid. 90 pages, 
3 columns; length, 11 in.; width, 2'^s in. Cannot 
use matrices. Forms close 10th second month 
preceding. 

Advertising rates, $1.25 a line; full page, 
$600; second or third cover (4 colors, including 
plates), $1,200; fourth cover (5 colors, including 
cost of plates), $1,500. Classified, $1.35 a line 



MOTION PICTURE MAGAZINE— Monthly 
(1st of month preceding). Motion Picture 
Stories. Established 1910. The M. P. Pub Co., 
publishers. Subscription, S2.50. Sworn detailed 
average circulation for three months ending 
June. 1920, 379,391* net paid. 132 pages, 
3 columns; length, lOj^ in.; width, 2}^ 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



127 



NEW YORK 



in. Cannot use matrices. Forms close Ist 
of second month preceding. Office, 175 Duffield. 
Advertising rates, $3.10 a line; full page, 
.51,300; one column, $434; two columns, $S68. 
Back cover, (.5 colors including cost of plates), 
$2800; second or third covers, 4 color offset, 
S2,.300. Classified, (minimum 4 lines), $3.10 
a line. 



SHADOWLAND— Monthly (23rd of month 
preceding). Motion Picture. Established June, 
1919. The M. P. Publishing Co.. publishers. 
Subscription, $4. Guaranteed average circulation 
for year 1920-21, 75,000 net paid. 90 pages, 
3 columns; length, 10 M in.; width, 2}4 in. Can- 
not use matrices. Forms close 23rd of second 
month preceding. Office, 175 Duffield St. 

Advertising rates, agate, 70c a line; full page, 
$300. Second or third cover in four color 
offset, $675; back cover in five color offset, $825. 



STANDARD UNION— Every evening except 
Sunday; SUND.\Y morning. Republican. 

Established 1863. Brooklyn Union Publishing 
Co., publishers. Subscription, $10.00 per year. 
Sworn detailed "A. B. C." net daily circulation 
for six months ending March 31, 1920, 57,991 + : 
"A. B. C." net Sunday, 53,898*. Daily, 14 
to 24 pages; Sunday, 32 to 52 pages, 8 columns 
to a page; length, 21 2/7 in.; width, 2 1/12 in. 
Can use matrices. 

Advertising rates, agate, 150 a line, flat; 
top ot column next to reading or first following 
and next to reading 25 1!; reading matter on two 
sides 35(; special pages, 2o<i. ART GRAVURE 
Section (Sunday edition, 7 cols., 20 in.; 28 
agate ems. Forms close 10 days in advance), 
35fi a line; last page, 50i. Classified, 15i a 
line. Reading notices, 40e a line; editorial 
page, .?1; last page, 50«!; first page, .$2. Art 
Gravure Section, 35fi, flat, per line; last page, 
oOi per line. 

THE BROOKLYN STANDARD UNION 

publishes an eight page Art Gravure Sup- 
plement on Sunday, the only one published 
in Brooklyn. The advertising rate is 35? 
flat; last page, 50c a line. The Standard 
Union is now known as the progressive 
newspaper of Brooklyn. As an indication 
of progress the daily Standard Union during 
1919 carried half a million lines more of 
Dry Goods advertising than any competitor. 
The 15e flat rate is subject to no discount. 
It is the foreign rate, local rate and depart- 
ment store rate. 



TABLET— Weekly (Saturday). Catholic. 

Established 1908. The Tablet Pub. Co., pub- 
lishers. Subscription, $2. Claimed average 
circulation for year 1919, 26,800. 8 to 20 
pages, 7 columns; length, 22 in.; width, 2^ 
in. Can use n^ats. Office, 130 Livingston St. 

Advertising rates, 106, flat, a line; specified 
position, 15c. Classified, 20ji aline; 4 times, 17(<. 

TIMES — Every evening except Sunday. SUN- 
DAY morning. Republican. Established 1848. 
Brooklyn Daily Times (Inc.), publishers. Sub- 
scription, daily and Sunday, $6. Sworn aver- 
age circulation for six months prior to April, 
1920, 43,280* net paid. 12 to 28 pages, 7 col- 
umns; length, 22 in.; width, 2}4 in. Can use 
matrices. 

Advertising rates, agate, 20;! a line; 1,000 
lines, 16f<; 5,000 lines, 12^. Position, 5(!, 10^ 



NEW YORK 



or 15f' aline extra. Classified, business opportuni- 
ties, 20i a line; financial, 25(5; resorts and hotels, 
lofi, E. o. d. 15 times, 12^; personals, 25)*. 
Readers, 75^ aline; first page, $2. 

BUFFALO— Population, 505,875. On Lake 

Erie, Niagara River and New York State 
Barge Canal and is served by fifteen trunk lines 
and three belt and five suburban line railroads. 
Has ten steamship lines and immense lake 
commerce, that in grain being particularly 
extensive. In iron and steel products, also 
milling industry, ranks as the second city 
in the United States, and livestock trade is 
likewise most extensive. Industries include 
extensive meat packing establishment, flour 
mills, foundries and machine shops and manu- 
facture of leather, lumber and clothing, soap, 
linseed oil, automobiles, auto bodies and parts, 
aeroplanes, tires, dyes, dyestuffs and chemicals. 
Annual value of manufactured products, 
.$.350,000,000. Bank clearings during 1919, 
$1,655,306,659. 



AMERICAN BLACKSMITH, AUTO & 
TRACTOR SHOP— Monthly (1st). Bl'k- 

sm'th'g & Auto Repairing. Established 1901. 
W. F. Wendt Pub. Co., publishers. Subscrip- 
tion, $1. Claimed average circulation for vear 
1920, 10,300. 52 pages, 2 columns; length, 
10 in. ; width, 3)^ in. Can use matrices. Forms 
close 15th to 20th. Office, New Sidway Bldg. 

Advertising rates, on yearly contract, (1 to 5 
mos, 10% additional; to 11 months, 5%), 
full page, $90; l<, f50; 1-3, $34; X^, $26. .50; 
H, $18; H, $15; 1/16, $8. Page three, $110; 
page preceding or following reading, $100. Front 
cover, $185; inside front or back cover, $110. 
Extra color, $25 a page additional. 



AURORA— Weekly (Fri.). German-Catho- 
lic. Established 1851. German Roman Ca- 
tholic Orphan Asylum, publishers. Subscrip- 
tion, $2. Claimed average circulation for 
1919, 8,500 net. 8 pages, 6 columns; length, 
19 in.; width, 2% in. Can use mats. 

Advertising rates, agate, 50 cts. an inch; 
100 in., on yearly contract, 40 cts.; 200 in., 
35 cts.; 300 in., 3() cts. Readers, 15 cts. a line. 

CATHOLIC UNION AND TIMES— Weekly 
(Thursday). Catholic. Established 1871. 

Buffalo Catholic Pub. Co., publishers. Sub- 
scription, .$2. Claimed average circulation for 
year 1919, 22,00 • 8 pages, 7 columns; length, 
203^ in.; width, 2li. Cannot use mats. 

Advertising rates, agate, $1 an inch; 25 in., 
85 cts.; 100 in., 75 cts. Readers, 20 cts. a line; 
100 lines, 15 cts.; 500 lines, 12 cts. 



COMMERCIAL — Every evening except Sun- 
day. Independent-Republican. Established 
1811. Charles A. Finnegan, publisher. .Sub- 
scription. $6. Sworn average circulation for 
six months prior to April, 1920, 20.706 net paid. 
16 to 40 pages, 8 columns; length, 21 -^s in. 
Can use mats. 

Advertising rates, agate, 15^ a line; 1,000 
lines on yearly contracts, 100; 5,000 lines, or 
more, 70. Position, (when guaranteed), top 
of column, 50 % extra. Following reading matter, 
25%; alongside reading matter, 15%. Classi- 
fied, 20 per word; agate caps, 40. Readers, 
(6 pt. tyoe), 600 a line; subsequent insertion, 
400; headline counts as two lines. 

See advertisement on page 333. 



128 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



COURIER— Every morning, including SUN- 
DAY, and ENQUIRER, every evening except 
Sunday. Democratic. Established 1834. W. 
J. Connors, publisher. Subscription, morning 
or evening, $6; Sunday, $.5. Sworn detailed 
average circulation for six months ending March, 
1920, Courier, 4,5,013*; Enquirer, 40,281*; com- 
bined, 85,294* net; Sunday, 115,027* net. 
Morning or evening, 10 to 16 pages; Sunday, 60 
to 84 pages, morning or evening, 8 columns; 
Sunday, 7 columns; length, 21% in.; width, 
2 Jg in. Can use matrices. 

Advertising rates, agate, morning and evening 
combined, 30 1 a line; 1,000 lines, on yearly 
contract, 25c; 2,000 lines, 22p; 3,000 lines, 
20c; 5,000 lines, 18<-; Sunday, 35^ SOi. 27<t, 
2b t or 22c. ROTOGRAVURE Section (Sun- 
day Edition), 50 cts. a line; 1,000 lines or 26 
times, on contract, 45 cts.; 2,000 lines or 26 
times, 40 cts. Position, 10 and 25% additional. 
Readers, SO cts. a line; 500 lines, 50 cts.; 1,000 
lines, 40 cts.; telegraphic and first page, $2. 
Classified, morning or evening, If! per word; 
Sunday, 2p; light face display type, $1.40 an 
inch daily or .S2.80 Sunday. 

See advertisement on page 322. 

DZIENNIK DLA WSZYSTKICH — Every 
evening except Sunday; SUNDAY morning. 
Polish-Republican. Established 1907. Every- 
body's Daily Pub. Co., publishers. Subscrip- 
tion, $5. Sworn average circulation for 1919, 
daily and Sunday, 19,561 net paid. 12 pages, 
7 columns; length, 21 in.; width, 2)4, in. Can 
use matrices. Office, 928 Broadway. 

Advertising rates, agate, 6fS, flat, a line. 
Readers, 10 cts. a line. Classified, 5 cts. a line. 



EAST SIDE NEWS— Weekly (Wed.). Inde- 
pendent. Established 1908. East (Side News 
Publishing Co., publishers. Subscription, $1. 
Claimed average circulation for 1919, 8,400 net. 
8 to 12 pages, 7 columns; length, 20 J/^ in.; width, 
2J^in. Can use matrices. 

Advertising rates, agate, $1 an inch; 2 or 
more times, 75 cts. Position, 10% extra. Read- 
ers (heads count two lines), 20 cts. a line. Clas- 
sified, 1 ct. per word. 



ECHO— Weekly (Thurs.). Catholic. Es- 
tablished 1915. German Roman Catholic Or- 
phan Asylum, publisher. _ Subscription, $2. 
Claimed average circulation for year 1919, 
22,750 net. 8 to 12 pages, 7 columns; length, 
20 in.; width, 2]^ in. Can use mats. 

Advertising rates, agate, $1 an inch; 300 
in., on yearly contract, 7op. Readers, 30f! 

a line. 



ENQUIRER — Evening edition of Courier, 
which see. 

See advertisement on page 322. 



EXPRESS — Everv morning except Sundav, 
ILLUSTRATED EXPRESS— Sundays. Ind. 
Republican. Established 1846. The J. N. 
Matthews Co., owners. Subscription, daily, 
$6; Sunday, $5. Sworn detailed average cir- 
culation for six months ending March 31, 1920, 
daily, 36,231 net paid; Sunday, 60,164 net paid. 
Daily, 12 to 20 pages; Sundav, 60 to 72 pages, 
7 columns; length, 21 3/7 in.; width, 2% in. 
Can use mats. 

Advertising rates, agate, daily, loi a line; 
2,000 lines, 12p; 3,000 lines, lie; 5,000 lines, 10c. 
SUNDAY edition, 20c a line; 2,000 lines, 18p; 



NEW YORK 



3,000 lines, 16f:; 5,000 lines, 140. Position, 
25% extra; top of page, 50% extra. ROTO- 
GRAVURE Section (Sunday edition), 40p; 
3,000 lines, 35fi; 5,000 lines, 30c. Readers, 
daily, 2o«! a line. Second and third pages, 50fi. 
First news pages, 11. Sunday, 50?!. Second 
and third pages, $1; first news pages, $2. Classi- 
fied, daily, 10 per word; Sunday, 2f. 



HACIENDA — Monthly (5th of month pre- 
ceding). Spanish and Portugese-Export. Es- 
tablished 1905. W. F. Wendt Pub. Co., publish- 
ers. Subscription, $3. Claimed average cir- 
cularion for year 1920, 30,000. 116 pages, 2 
columns; length, 10 in.; width, 3'^ in. Cannot 
use matrices. Forms close 15th, 2nd month 
preceding. 

Advertising rates, yearly contract, (1 to 5 
months, add 20%; 6 to 11 months, add 10%), 
full page, $180; ij. SlOO; H, $70; M. $o8; M, 
.S45; i-s, .S34. 



ILLUSTRATED EXPRESS— Sunday edition 
of Express, which see. 



NEWS — Everv evening except Sunday. Re- 
publican. Established 1880. E. H. Butler, 
publisher. .Subscription, $6. Sworn detailed 
average circulation for six months ending March, 
1920, 95,596* net paid. 14 to 40 pages, 8 
columns; length, 21 J4 in.; width, 214, in- Can 
use matrices. 

Advertising rates, agate, 18 f!, flat, a line. 
Position, 10 and 25% extra. Readers, second 
page, $1.50 a line; other pages, $1 a line. Clas- 
sified, 2$; per word. Displayed, 20? a line. 



POLAK W AMERYCE— Every evening ex- 
cept Sunday. Polish-Independent. Estab- 
lished 1886. Polish Daily News Co.. (Inc.), 
publishers. Subscription, $4. Sworn aver- 

age circulation for six months prior to April, 
1920, 12,400. 6 to 24 pages, 7 columns; length, 
20 in.; width, 2y^. Cannot use mats. 

Advertising rates, 84 f!, flat, an inch. Clas- 
sified, 1 ct. per word. Readers, 15 cts. a count 
line; telegraphic, 25 cts. 



SWITCHMEN'S JOURNAL— Monthly (1st). 
Fraternal. R. R. Labor. Established 1897. 
Switchmen's Union of N. A., publishers. Sub- 
scription, $1. Claimed average circulation for 
year 1919, 24,000 net. 68 pages, 2 columns; 
length, 8 in.; width, 2 J^ in. Cannot use mat- 
rices. Forms close 10th. 

Advertising rates, $4.39 an inch; full page, 
$34.37; Yi, $20.63; ]4, $12.38; on contract for 
three or more issues within year, 20% discount. 



TIMES — Every evening except Sunday; SUN- 
D.\Y morning. Democratic. Established 

1877. Norman E. Mack, publisher. Subscrip- 
tion, daily, $6; Sunday, $3. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 68,339* net paid; Sunday, 74,199* 
net paid. Daily, 14 to 32 pages, 8 columns; 
Sunday, 58 to 92 pages, 8 columns; length, 21 3/7 
in.; width, 2% in. Can use mats. 

Advertising rates, daily, or Sundav, 150, flat, 
a line. Position, 50% extra. ROTOGRA- ' 
VURE Section (Sundav edition — 7 cols., 2 J/g 
In. X 19 in.), 400 a line; 1,.500 lines, 300; 3,500 
lines, 250. Readers, 500 a count line; tele- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



129 



NEW YORK 



graphic, $1. Classified, 20 per word; in caps, 
4c; dashes or black lines, 150 a line. 



TRUTH— Weekly (Thurs.). Republican. 

Established 1903. Mark H. Hubbell, publisher. 
Subscription, S2.50. Claimed average circulation 
for year 1919, 9, .500 net. 20 pages, 4 columns; 
length, 1 1  2 in. ; width, 2 }^ in. Can use matrices. 

Advertising rates, $1 an inch. Readers, 15 
cts. a line. 



UNISTA— Weekly (Thurs.). Polish-Inde- 

pendent. Established 1914. Charles J. Urbau, 
publisher. Subscription, 60 cts. Claimed aver- 
age circulation for year 1919, 25,000. 8 pages, 
7 columns; length, 21 in.; width, 23-6 in. Cannot 
use matrices. OfBce, 765 Fillmore Ave. 

Advertising rates, 50 cts. an inch. Readers, 
10 cts. a line. Classified, 5 cts. a line. 



CALCIUM— Population, 100. Located 5 miles 
north of Watertown in a farming and dairying 
territory. 

FLOWER GROWER — Monthly (1st). 
Floriculture. Establi-shed 1914. Madison 

Cooper, publisher. Subscription, $1. Circula- 
tion — not given by publisher. 36 pages, 3 
columns; length, 10 K in- ; width, 213 in. Cannot 
use matrices. Forms close, 25th. 

Advertising rates, $6. .50 an inch; full page, 
(734 in. X 1031 in.), $82; ^4, .S45; }i, $27; 3s. 
$15; 1/16, .$9. Discounts on 3, 6 or 12 month 
contracts. 



COOPERSTOWN — Population, 2,725. On 
Susquehanna River, Otsego Lake and is served 
by D. & H. R. R. and by the Southern New 
York (electric) connecting with the N. Y. C. 
at Herkimer. Summer resort and enjoys 
large trade as distributing point for surround- 
ing country. Industries include large pub- 
lishing house, large condensed milk and but- 
ter factory; Knox School for girLs located here. 
Bank resources, $6,000,000. Bank clearing, 
1919, $12,000,000. 



AUTOMOBILE DEALER AND REPAIRER 
-See New York City. 
See advertisement on page 368. 



TODAY'S HOUSEWIFE — Monthly (1st 
month preceding). Literary and Family. 

Canton ^lagazine Co., publishers. Sworn de- 
tailed average circulation for year ending June, 
1920, 572,948* net paid. 36 to 40 pages, 4 
columns; length, 14^ in.; width, 2}4 in. Forms 
close 10th 2ncl preceding month. 

Advertising rates, agate, $3.50 aline; full page, 
82,400; },-i or 3i pro rata. Cover pages, in 
3 or 4 colors; back, $3,600; third, $2,800. Inserts 
(3 or 4 colors), $3,000. Inside pages (black 
and one color), $2,5.50. 

See advertisement on page 381. 



CORNING — Population, 15,820. On Chemung 
River and three railroads. An important 
wholesale jobbing center in grocery and con- 
fectionery lines. Dairy and tobacco growing 
and coal mining extensively engaged in. 
Industries include glass cutting work, foundries, 
railroad repair shops, and cigar, railroad car 
and glass factories. Also manufacture silk 
gloves, clay products and iron bridges. Annual 
value of manufactured products, $10,000,- 
000. 



NEW YORK 



LEADER — Every evening except Sunday. 
Independent. Established 1884. E. S. Underbill, 
publisher. Subscription, $6. Sworn detailed 
average circulation for six months ending March, 
1920, 7,217 net paid. 8 to 16 pages, 7 columns; 
length, 19 ?4 in.; width, 2 3-8 in. Can use matrices. 

Advertising rates, 60 a line; over 1,000 
lines, within one year, 4}40; over 2,500 lines, 
40. Composition, 5 cts. an inch, additional. 
Position, 10 or 25% extra. Classified, 1 ct. per 
word. Readers, 200 a line. 



CORTLAND— Population, 13,294. Seat of 

Cortland County. A railroad center of con- 
siderable importance, being situated at the 
junction of the Lehigh Valley Railroad and 
the Binghamton and Oswage and the Cin- 
cinnatus branches of the Lackawanna. Has 
all the modern city improvements. Is the 
natural business center of the entire coun- 
try, besides drawing from surrounding coun- 
ties. In center of the thoroughbred Holstein 
breeding industry of United States. Has ex- 
tensive and important manufacturing interests, 
including wire drawing, wire-weaving and 
wire goods factory; billet and rod mills; car- 
riage goods and drop forging plants; motor 
trucks; wall paper; silk mills; canning, candy, 
"Teco" products, corset, overall, trunk and 
auto top factories; lumber mills; foundries; 
machinery and small tool works. 



STANDARD — ^Every evening except Sunday. 
Republican. Established 1892. Cortland 

Standard Printing Co. (Inc.), publishers. Sub- 
scription, $7.50. Sworn average circulation for 
six months prior to April, 1920, 5,138*. 8 to 16 
pages, 7 columns; length, 21 in.; width, 2 3^ in. 
Can use matrices. 

.Advertising rates, agate, 3}4i a line, flat. Com- 
position, 50 net an inch additional. Position, 
10 Tc or 25% extra. Readers, 15i a line. Clas- 
sified, 20 per word. 



DANSVILLE— Population, 4,015. Two rail- 
roads. In the center of an excellent stock rais- 
ing and agricultural district. Has machine 
shops, publishing plant and felt shoe factory. 
Center of great nursery industries. 

NORMAL INSTRUCTOR — PRIMARY 

PLANS — Monthlv, (1st, except July and August). 
Educational. Estabhshed 1891. F. A. Owen 
Publishing Co., publishers. Subscription, $2. 
Detailed average circulation for year 1921, 
143,673* net paid. 72 to 88 pages, 4 columns; 
length, 1234 in.; width, 2 3^ in. Forms close 
1st preceding month. 

Advertising rates, agate, 800 a line; full page, 
$500; 32 or 34 pro rata; second or third cover 
(2 colors), $550; 4th cover page (2 colors), $600. 



EAST AURORA — Population, 4,025. On Penn- 
sylvania R. R. In the center of fine agri- 
cultural region and of which it is the dis- 
tributing center. Has large creainery in- 
terests and industries include planing mill 
and an agricultural implement factory. Home 
of Elbart Hubbard, of the Roycrofters, who 
conduct a printing plant, bookbindery, metal 
and leather shop, power plant, hotel and in 
connection a farm. 



ROYCROFT— Monthly (1st). Literary and 
Critical. Established 1908. The Roycrofters, 
publishers. Claimed average circulation for 
year ending March, 1920, exceeding 50,000. 



130 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



64 pages, 1 column; length of columns, 8 in.; 
width, 3 5^ in. Forms close 1st preceding month. 
Advertising rates, full page, $100; Yo page, 
850; M page, $30; H page. Slo. 

ELMIRA — Population, 45,305. A city of homes 
located on Chemung River and is served by 
Erie, Del. Lack. & Western; Pennsylvania; 
Lehigh Val., railroads. In the center of a 
rich farming territory and is the buyinjr 
center for a radius of about forty miles. In- 
dustries include a branch of the Willys-Over- 
land Automobile Company, employing about 
4,000 men; the American La France Fire 
Engine Company, largest manufacturing plant 
of fire fighting apparatus in the world; the 
manufacture of valves, motor cars, trucks and 
auto supplies; farming implements, edge 
tools, iron castings, cars, cabinets, milk bottles, 
aluminum ware, lubricators and coaster 
brakes; silk and knitting mills and steel struc- 
tural works. Also has railroad work shops. 
The State Reformatory and Elmira College 
for women located here. Annual value of 
manufactured products, $40,000,000. 



ADVERTISER— Every morning except Sun- 
day. Republican. Established 1848. Elmira 
Advertiser Ass'n, publishers. Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 9,541* net paid. 12 pages, 7 
columns; length, 20 in.; width, 2Y% in. Can use 
mats. 
_ Advertising rates, 42c an inch, flat; full posi- 
tion, oOe. Classified, Ifi per word. Readers, 
50^ an inch. 



STAR GAZETTE— Every evening except 
Sunday. Independent. Established 1S2S. 

Elmira Star-Gazette Co. Inc., publishers. Sub- 
scription, $6. Sworn average circulation for six 
months ending March, 1920, 23,820* net paid, 
12 to 32 pages, 8 columns; length, 20 in.; width, 
2)4, in. Can use matrices. 

Advertising rates, agate, lOji a line. 52 
times, or 1,000 lines, Sp; 104 times, or 3,000 
lines, 1 i; 156 times, or 5,000 lines, ep. 
Mail Order, Publications, Resorts, or Financial, 
8<i, flat, a line. Position, 25% extra. Clas- 
sified, XVzi per word. Readers, 15 cts. a line; 
telegraphic, 50 cts 

TELEGRAM— Every SUNDAY. Independ- 
ent. Established 1879. Harry S. Brooks, pub- 
lisher. Subscription, $2. Claimed average cir- 
culation for six months ending June, 1920, 
45,638* net paid. 16 to 32 pages, 7 columns, 
length, 20 in., width, 2 J/g in. Can use matrices. 

Advertising rates, agate, 12 cts. a line, flat. 
Readers, 20 cts. a line. 

See advertisement on page 353. 



GARDEN CITY — Population, 750. In the cen- 
ter of an agricultural district, 20 miles dis- 
tant from New York City. Its industries 
are confined exclusively to publishing interests. 



COUNTRY LIFE— Monthly (1st). Coun- 
try Estate. Established 1901. Doubleday, 
Page & Co., publishers. Subscription, $5. 
Claimed average circulation for year ending June, 
1920, 26,45.S. 3 columns to page; length, 12 in.; 
width, 2y% in. Forms close, first, on 25th, 
econd and last on 8th of months preceding. 

Advertising rates, agate, %\ a line; full 
page, $400; 6 page order or 12 times within 



NEW YORK 



year, $350 a page; J^ or 34 page, pro rata. 2nd 
and 3rd covers, (4 colors), $600. Classified, 
$9 an inch. 



GARDEN MAGAZINE — Monthly (1st). 
Horticultural. Established 1905. Double- 
day, Page & Co., publishers. Subscription, 
$3. Claimed average circulation for year ending 
June, 1920, 25,266. 64 pages, 3 columns; length, 
10 in.; width, 2^5 in. Forms close 12th. 

Advertising rates, agate, $7 an inch; full 
page, $250; on four page order, $180; ]/i and J^ 
pages, pro rata. 



REVISTA DEL MUNDO— Monthly (1st). 
Spanish-Commercial. Established 1915. Double- 
day, Page & Co., publishers. Subscription, $3. 
Sworn detailed average circulation for six months 
ending June, 1920, 26,962* net paid. 148 pages, 
2 columns; length, 8 in.: width, 2y% in. Cannot 
use matrices. Forms close 8th of second pre- 
ceding month. Office, 120 West 32nd St., New 
York, N. Y. 

Advertising rates, upon application. 



SHORT STORIES— Monthly (1st). Fic- 
tion. Established 1890. Doubleday, Page & 
Co., publishers. Subscription, .S3. Sworn de- 
tailed average circulation for six months ending 
June, 1920, 119,124* net paid. 144 pages, 

length, 8 in.; width, 2 54 in. Forms close 25th. 

Advertising rates, agate, $1.25 a line; full 
page, $200; inside covers, $250; back cover (3 
colors), $500. 



WORLD'S WORK— Monthly (29th). Lit- 
erary. Established 1900. Doubleday, Page 
& Co., publishers. Subscription, $4. Sworn 
average circulation for six months ending June, 
1920, 120,216 net. 120 pages, 2 columns; 

length, 8 in.; width, 2 5^^ in. Forms close 2nd 
of preceding month. 

Advertising rates, agate, $1.75 a line; full 
page, $3.50; \4,, 34 and Y^ pages, pro rata. Pub- 
lishers special rate, $1.20 a line; full page, $250; 
Yi< Y or 3's page pro rata. Back cover (4 colors). 
$1,000; one extra color, inside page, $100; 2nd and 
3rd covers, $400. 



GENEVA— Population, 14,686. On Seneca 

Lake, and is served by New York Central, 
Auburn & Fall Brook lines, I,ehigh Valley, 
Main line. Ithaca, Naples, and Seneca Falls 
Branches, Rochester & Eastern trolley, also the 
Barge Canal. Best farming country in U. S. 
extensively devoted to fruit raising and nur- 
series. Industries include large optical and 
lens works, glass works, cutlery Co., wagon 
works, stove foundries, preserving and canning, 
cereal products, razor strop factory, motor 
boat and marine engine works, type metal 
Co., Radiator Co.; musical instruments; cook- 
ing utensils; aluminum automobile radiators. 
Hobart College, for men; William Smith 
College, for women and State Agricultural 
Experiment Station located here. 



TIMES — Every evening except Sunday. In- 
dependent-Republican. Established 1895. 
Geneva Printing Co., publishers. Subscriptions, 
$7.50. Sworn detailed average circulation for 
six months prior to .\pril, 1920, 6,516* net paid. 
■S to 16 pages, 7 columns; length, 20 in.; width, 
2 Yi in. Can use mats. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



131 



NEW YORK 



Advertising rates, SI an in.: 100 in., 70s!; 
over 100 in., 5Gi. Petition, 10 -^c and 25% 
extra. Readers, 15^ a line. Classified, 2(i 

per word. 



GLENS FALLS— Population, 16,638. Located 
on Hudson River near head of Lake George; 
and is served by D. & H. R. R. and Hudson 
Valley Ry. Industries include paper, blank- 
books, boats, boxes, brushes, chemicals, collars, 
cuffs, handles, laces, silk gloves, wall paper, 
wooden plugs, cigars, machinery, shirts, 
shirtwaists, lime, brick, cement, steel castings, 
furnace grates. 



POST-STAR — Every morning except Sunday. 
Ind. -Democratic. Established 1904. Glens 
Falls Post Co. (Inc.), publishers. .Subscription, 
$6. Sworn average circulation for six months 
ending March, 1920, 7,628* net paid. 10 to 16 
pages, 7 columns; length, 20 in.; i;\idth, 2 J/g in. 
Can use matrices. 

Advertising rates, 42^, flat, an inch. Posi- 
tion, 2.5% extra. Readers, 10^ a line; telegra- 
phic, 150. Classified, t f per word. 



TI]MES — Every evening except Sunday. Re- 
publican. Established 1878. Glens Falls 
Pub. Co., publishers. Subscription, $5. Claimed 
average circulation for six months prior to April, 
1920. 6,596 net paid. 8 to 16 pages, 7 columns; 
length, 21 in.; width, 214 in. Can use mats. 

Advertising rates, 42 p an inch; 100 in., 32 jS. 
Composition, 5 c an inch additional. Position, 
10 and 25 % extra 

GLOVERSVILLE — Population, re-check of Fed- 
eral Census, 23,473. On F. J. & G. R. R. 
and electric lines; Glove making chief industry 
city being center of glove industry in the LTnited 
States; glove and shoe leather and silk fabric 
also extensively manufactured. Annual value 
of manufacturers estimated, $30,000,000.00. 



LEADER-REPUBLICAN — Every evening 
except Sundav. Republican. Established 

1887. Wm. B. Collins Co., publishers. Sub- 
scription, S9. Sworn average circulation for 
six months ending March, 1920, 0,367* net paid. 
8 to 16 pages, 7 columns; length, 22 in.; width, 
'214 in. 

Advertising rates, agate, 3i, flat, a line. Posi- 
tion, 10 and 25% extra. Readers, 150 a line. 
Classified, 2f per word. 



HIGHLAND FALLS— Population, 2,518. On 
Hudson River and West Shore Railroad, hav- 
ing steamboat connection with New York 
City. General farming is the principal in- 
dustry: also has razor factory. Is a banking 
town. 



EDITOR — Semi-monthly (10th and 2,5th). Lit- 
erary. Est.ablished 1895. The Editor Co., 
publishers. Subscription, $3. Claimed aver- 
age circulation for year 1919, 7,500. 32 pages, 
2 columns; length, 9 in.; width, 3 in. Forms 
close 3 weeks in advance. 

Advertising rates, full page, $60; in nosition, 
S80; }A, ]/i or Jg page pro rata. Classified, 
8?-^0 per word. 



HORNELL — Population, 15,435. Is served by 
Pittsburg, Shawmut & Northern and Erie 
railroads. Distributing center for an excellent 
agricultural section. Industries include manu- 



NEW YORK 



facture of silk cloth, and gloves. Also iron 
foundry and railroad repair shops. Annual 
value of manufactured products, $3,800,000. 



TRIBUNE-TIMES — Every evening except 
Sunday. Democratic. Established 1873. W. 
H. Greenhow Co., publishers. Subscription, 
S6. .Sworn average circulation for six months 
prior to Apr., 1920, 6,436* net paid. 8 to 16 
pages, 7 columns; length, 21 in.; width, 2 J/^ 
in. Can use mats. 

Advertising rates, agate, of a line; 1,000 
lines, on yearly contract, 4p; 2,500 lines, Zyii- 
Composition, 5cts. an inch additional. Posi- 
tion, 10 and 25% extra. Classified, 1 ct. 
per word. Readers, 10 cts. a count line; tele- 
graphic, 25 cts. 

ITHACA — Population, 17,004. Located at the 
southern end of Lake Cayuga, and is served 
by Lehigh Valley; Del. Lack. & West. Central 
ISfew York Southern railway systems. The 
surrounding farming community is the richest 
in the state, its fruit being known far and wide. 
Center of coal distribution from the Pennsyl- 
vania mines. Other industries include manu- 
facture of guns, chain belting, salt, aeroplanes, 
aeromotors, cement, coal bags, auto phones, 
cigars, shirts, heel plates, motor boats, novelty 
signs, agricultural implements, motion pic- 
ture films, steam traction engines, paper, flour, 
and portable houses. Cornell University and 
New York State College of Agriculture are 
located here. Important inter-college con- 
tests and regattas are staged annually. 



JOURNAL-NEWS — Every evening except 
Sunday, Independent. Established 1.815. 

Ithaca Journal-News, Inc., publishers. Sub- 
scription, $9. .Sworn detailed average circula- 
tion for. six naonths ending March, 1920, 7,397 
net paid. 10 to 16 pages, 7 columns; length, 
21 in.; width, 2)4 in. Can use mats. 

Advertising rates, agate, 40 aline, flat. Posi- 
tion, 25% extra. Readers, 100 a line. Classi- 
fied, 2p per word. 



JAMESTOWN— Population, 38,898. On Chau- 
tauqua Lake and is served by main line Erie 
railroad, with three electric interurban con- 
nections to N. Y. Cent., Pennsylvania and 
Nickel Plate railroads-. Distributing cen- 

ter for fine dairy and agricultural region. Has 
excellent water power and industries in- 
clude worsted and woolen mills, yarn, wood 
and metal furniture factories, metal vault and 
bank furniture plant, cotton and towel mills 
and photographic paper, autonaobile axles, 
radiator, ball bearing plants; piano manufac- 
ture, also lumber and flour mills. Annual 
value of manufactured products, $50,000,000. 



JOURNAL — Every evening except Sunday. 
Republican. Established 1826. Journal Print- 
ing Co., publishers. Subscription, $5. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 6,851* net paid. 8 to 24 pages, 
7 columns; length, 20 ?i in.; width, 2 3^ in. Can 
use matrices. 

Advertising rates, agate, 40 aline; 1,000 lines, 
on yearly contract, 30; 2,500 lines, 2J^0. Posi- 
tions, 10 or 25% extra. Classified, Ip per word. 
Readers, 100 a line. 



POST — Every morning except Sunday. Re- 
publican. Established 1901. Post Pub. Co., 



132 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



publishers. Subscription, $7.50. Sworn de- 
tailed average circulation for six months ending 
March 31, 1920, 9,189* net paid. 10 to 24 pages, 
7 columns; length, 21 in.; width, 2J--g in. Can 
use mats. 

Advertising rates, 6^ a line; 1,000 lines, on 
yearly contract, bi; 3,000 lines, 4f ; 5,000 lines, 
3jf. Position, 10 to 25"^ extra. Classified, 
li per word. Readers, \oi aline; telegraphic. 



SKANDI A— Weekly (Thursday). Swedish- 
Republican. Established 1901. Liberty Print- 
ing Co. (Inc.), publishers. Subscription, .fl.50- 
Claimed average circulation for year 1919, 6,347- 
8 to 16 pages, 7 columns; length, 20 in.; width. 
2)4, in. Can use mats. 

Advertising rates, 50fi an inch, with dis- 
counts of 5, 10 or 15% on yearly contract cover- 
ing 2,000. 5,000 or 10,000 lines. Readers, 80 
a line. Position, 25% extra. 



KINGSTON— Population, 26,668. On Hudson 
River, 88 miles from New York City; West 
Shore; Ulter & Del.; New York, Ontario & 
Western and Wallkill Valley Railway Sys- 
tems. The principal industries are; boat 
building; brick, cement, dynamite and powder 
works; cigar, shirt, brush, laundry tub, auto 
and box factories; blue stone quarries. 



FREEMAN — Every evening except Sunday. 
Republican. Established 1871. Freeman 

Pub. Co. (Inc.), publishers. Subscription, 

$6. Sworn detailed average circulation for six 
months ending Sept., 1920, 6,643* net paid. 
8 to 16 pages, 7 columns; length, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, bi a line; 1,400 lines, 4c; 
2,500 lines, 3c. Composition, 6c an in. addi- 
tional. Position, 10%, or 25% extra. Readers, 
(black headlines, double), 10?! a line. Classi- 
fied, 1 i per word. 



LOCKPORT— Population, 21,308. On Erie 

Canal and four railroads. In the center of 
one of the richest fruit growing sections of the 
United States. In the Niagara power dis- 
trict. Industries include steel factory; 
smelting works; iron and brass foundries; 
rolling mills; machine shops; automobile 
radiators and transmissions; flour mills; broom 
factories; fibre works; wallboard, paper and 
pulp mills; textile mills; blocks & tackles, etc. 
Annual value of manufactured products over 
$20,000,000. Bank deposits $20,000,000. 



UNION-SUN AND .JOURNAL— Every even- 
ing except Sunday. Independent. Established 
1821. Union-Sun and Journal (Inc.), pub- 
lishers. Subscription, .S7.50. Sworn detailed aver- 
age circulation for six months ending March, 
1920, 7,611 net paid. 8 to 16 pages, 7 columns; 
length columns, 20 in.; width, 2\(, in. Can use 
matrices. 

Advertising rates, agate, 4 3^fi a line; 2, .500 
lines, on yearly contract, Zl^i. Composition, 
10 cts. an inch additional. Position 10 and 25% 
extra. Readers, 10 cts. a count line; repeat in- 
serting, 7 J-^ cts. Classified, 1 ct. per word. 



LONG ISLAND CITY— Located on East River 
and a part of New York City (Borough of 
Queens). 



NEW YORK 



FORD NEWS— Fortnightly (Sat.). Motor- 
ing-Ford Dealer. Established 1915. Ford 
News Publishing Co., publishers. Subscription, 
SI. Claimed average circulation for year 1920, 
18,000. 32 pages, 4 columns; length, 12 in.; 
width, 2% in. Can use matrices. Forms close 
one week in advance. Office, 44 .Jackson Ave. 

Advertising rates, full page, .S96; i^, % or 
yi pro rata. Discounts of 5' c or 10% on 13 or 
26 time contracts. 



RETAIL TOBACCONIST — Fortnightly 
(Thurs.). Tobacco Trade. Established 1910. 
The Retail Tobacconist Printing & Pub. Co., 
(Inc.), publishers. Subscription, SI. Detailed 
average circulation for year 1919-20, 10,600*. 
32 pages, 4 columns; length, 12 in.; width, 2 J-s 
in. Cannot use matrices. Forms close Sat- 
urday preceding. Office, 42-44 Jackson Ave. 

Advertising rates, $2 an inch; full page, $90; 
'2, $50; M. $27. .50; H, $15; 1/16, $8. Discounts 
of 5, 10 or 25 % on 6, 12 or 26 times. 



STAR • — Every evening except .Sunday. 
Independent. Democratic. Established 1865. 
Long Island Star Pub. Co., publishers. Sub- 
scription, $7.50. Sworn average circulation for 
six months prior to April, 1920, 14,643. 8 to 
16 pages, 7 columns; length, 20 in.; width, 2 J4 
in. Can use mats. 

-Advertising rates, agate, 10 1 a line; over 2,000 
lines on yearly contract, 7 Hi; 5,000 lines, 7fi. 
Position, 25% extra. Classified, 2 c per word. 
Readers, 25«i a line. 



VOICE— Monthly (15th). Drug-Trade. Es- 
tablished 1906. Voice Pub. Co., publishers. 
Subscription, 50 cts. Claimed average circula- 
tion for six months ending June, 1920, 25,699. 
32 pages, 2 columns; length, 7Js in.; width, 2J3 
in. Cannot use matrices. Forms close 1st. 
Office, Borden & .41st .\ves. 

Advertising rates, full pages, .$90; Yo, $47.50; 
Vi, $25; three issues, $85, $45 or $24; six issues, 
$80, $42.50 or $23; twelve issues, .S"5, $40 or 
$22. Classified. 50 cts. a line. 



M ALONE — Population, 7,566. Located on the 
New York Central and Rutland Railroads, in 
the center of a thriving agricultural district, 
and a network of improved county and state 
roads. Is the trade center for forty miles 
in every direction. The Northern Gateway 
to the heart of the Famous Adirondack Moun- 
tain Region. Principal industries, iron foun- 
dry, machine shops, pants factories, woolen 
mills, paper mill, shirt factory, pulp mill, 
flour mill, and Bronze Powder Works. Two 
National Banks with assets of over $3,000,000. 



FARMER— Weekly (Wed.). Republican. 

Established 1881. Stevens and Turner Co., 
publishers. Subscription, $2. Claimed average 
circulation for year 1920, 4,100. 8 pages, 7 col- 
umns; length, 22 in.; width, 2% in. Cannot use 
matrices. 

Advertising rates, 30^ an inch. Composition, 
5f an inch additional. 



TELEGRAM — Every evening except Sun- 
day. Republican. Established 1905. Malone 
Telegram Co., publishers. Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 4,727 net paid. 8 to 10 pages, 
7 columns; length, 20 in.; width, 2 1/5 in. Can- 
not use matrices. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



133 



NEW YORK 



Advertising rates, 49 fi an in.-; 100 in., on con- 
tract, .402; 200 in., .42; 300 in., .378; 500 in., 
.336: 1,000 in., .28. Composition, 7$; an inch 
additional. Position, 2.5 "f^ extra. Readers, 
2i per word. Classified, 2^ per word. 



MEDINA — Population, 6,237. On Erie Canal; 
also New York Central Railroad. A trade 
center for a thriving fruit growing and agri- 
cultural district. Industries of importance 
are — flour and feed mills; fruit evaporators; 
vinegar and pickling works; sand store quarries; 
pump, soil pipe and clock factories. 



NEW YORK STATE FRUIT GROWER— 

Monthly (1st). Horticultural-Agricultural. Es- 
tablished 1917. N. Y. State Fruit Grower Pub. 
Co., publishers. Subscription, 25 cts. Claimed 
average circulation for year 1919, 11,300. 40 
pages, 3 columns; length, 12 in.; width, 2}^ in. 
Cannot use matrices. Forms close 10 days in 
advance; color pages, 2 weeks in advance. 
Advertising rates, agate, 20f<, flat, a line. 



MIDDLETOWN— Population, 18,420. Located 
in the center of famous Orange County, on 
four railway systems. Distributing center for 
farming section. Industries include immense 
car shops, two machine manufacturies; one ol 
the largest tanneries in the world; condensed 
milk works; farming implement, carpet bag, 
straw hat, blanket, shirt, cut glass, saw and 
file factories and iron works. New York 
State Homeopathic Hospital for the Insane 
and Thrall Hospital are located here. Over 
$15,000,000 on deposit in city's banks. 



TIMES-PRESS— Every evening except Sun- 
day. Republican. Established 1906. Stivers 
Printing Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 5,630 net paid. 8 to 20 
pages, 7 columns; length, 21 in.; width, 2}/^ in. 
Can use matrices. 

Advertif?ing rates, agate, 5f!, a line; 1,000 
lines, on yearly contract, 'i^ a line; 2,500 
lines, 3f. Position, 10, 25, 50^ extra. Readers, 
15? a count line; first page, 50f5. Classified, 
Ip per word. 



MT. VERNON — Population, 43,000. Is served 
by N. Y., X. H. & H.; N. Y. Cent. & Hudson 
River; X. Y., Winchester & Boston Railroads; 
Eastche-ster Canal offers means of water trans- 
portation, affording greater transportation 
faciities than any city of its size in the world. 
Adjoining Xew York City, fourteen miles 
distant from Grand Central Depot, and a su- 
burb thereof, being largely a residential town. 
Maintains largest financial institutions in 
Westchester Co., and has about 100 factories, 
employing about 2,000 workmen. 



ARGUS — ^Every evening except Sunday. In- 
dependent. Estabhshed 1892. Stiles & Mer- 
riam (Inc.), publishers. Subscription, $10. Sworn 
detailed average circulation for twelve months 
ending March, 1920, 6,746* net paid. 10 to 16 
pages, 8 columns; length, 21 in.; width, 2 1/12 
in. Can use mats. 

Advertising rates, 4{i, flat, a line. Position, 
10 or 25',"^ extra. Readers, 25 p a count line; 
first page, 15 cts. Classified, 50 words, 40 cts. 



NEW YORK 



NEWBURGH— Population, .30,271. On Hudson 
River and is served by Erie; Cent. New Eng- 
land; West Shore Railway Systems. Has ex- 
tensive trade in dairy products, flour, grain, 
coal, brick and imitation leathers. Industries 
include ship yards, silk, lace, felt, woolen and 
cotton mills, sugar machinery works; fabri- 
koid, plush, carpet, garments, mattress, ani- 
line dyes, wickerware, felt hat, paper, shirt 
and overall and mowing machine factories, 
plaster mills and foundries. 



NEWS AND JOURNAL — Every evening 
except Sunday. Republican. Established 

1918. The Newburgh News Printing & Pub. 
Co. (Inc.), publishers. Subscription, $0. Sworn 
average circulation for six months prior to Sept., 
1920, 10,636* net paid. 16 to 32 pages, 8 col- 
umns; length, 20 in.; width, 2 3/16 in. Can 
use mats. 

Advertising rates, agate, lOf! a line; 1,000 lines, 
7}^C; 2, .500 lines, of. Readers, 20e a line; 
subsequent insertion, 25?. Classified, 15c a 
line, 1 time; 12c a line, 2nd time; 10c a line, 
3rd time. 



NEW YORK—Population, 5,621,151. On Hud- 
son River, East River and New York Bay. 
Terminus of 14 of the largest railroads radiat- 
ing to all parts of the country; has one of the 
finest harbors in the world and is the commercial 
metropolis of the L". S. Foreign commerce 
comprises more than half of the entire import 
and export trade of the nation and exceeds 
business done by any other port in the world; 
its domestic commerce is still greater. There 
are over 30,000 manufacturing establishments 
located here, some of the larger of which in- 
clude furniture, sugar refining, tobacco and 
cigars, machinery, clothing, printing, publish- 
ing, musical instruments, malt liquors and lard 
refining. Seat of Colunibia University, Uni- 
versity of the City of New York, Cooper 
Institute, the great new Public Library, 
Museum of Natural History, Metropolitan 
Museum of Art and a number of other simi- 
lar institutions. 



ADVENTURE — Semi-monthly (3rd and 18th 
of month preceding). Fiction. Established 
1910. Butterick Pub. Co., publishers. Subscrip- 
tion, $4. Sworn detailed average circulation for 
six months ending June, 1920, 189,778* net paid. 
224 pages, 2 columns; length, 8 in.; width, 2?g 
in. Forms close Ist and 15th of third preceding 
month. 

Advertising rates, agate, $1 a line; full page. 
$220; back cover (3 colors), $660. For combina- 
tion — see All Fiction Field. 



ADVERTISING AND SELLING— Weekly 
(Sat.). Advertising. Established 1891. Ad- 
vertising & Selling Co. (Inc.), publishers. Sub- 
scription, $3. Claimed average circulation for 
year 1919, 8,230. 48 pages, 3 columns; length, 
10 in.; width, 2}4 in. Can use matrices. Forms 
close 3 days in advance. Office, 131 East 23rd. 

Advertising rates, agate, 40? a line; full page, 
$150; 26 times, 360 or $115; 52 times, 32? or $100. 



AERIAL AGE— Weekly (Mon.). Aviation. 
Established 1914. The Aerial Age Co. (Inc.), 
publishers. Subscription, .$4. Sworn detailed 
average circulation for six months ending June, 
1920, 9,184* net paid. 48 pages, 2 columns; 
length, 10 in.; width, 3?-s in. Cannot use mat- 



.134 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



rices. Forms close Monday. Office, 280 
Madison Ave. 

Advertising rates, full page, $100; J^, $56.50; 
]4, $31.50; Vi, $18.50; 1/16, $9.50; 13 times, 
$95, $53.50, $29.50, $17 or $9; 26 times, $87.50, 
$49, $27 50, $15.50 or $8; 52 times, $80, $45, $25, 
$14 or $7.50. Classified, (3 column page), 
10 F per word. 



AINSLEE'S MAGAZINE— Monthly (13th of 
month preceding). Literary. Established 1898. 
The Ainslee Magazine Co., publishers. Sub- 
scription, $2. Guaranteed average circulation 
covering — Ainslee's, Popular, Smith's, People's, 
Top Notch, Detective Story, for year 1921, 
850,000 net paid. 160 pages, 2 columns; length 
of columns, 8 in.; width, 2 5^ in. Forms close 
1st of second month preceding. 

Advertising rates, agate, sold in combination 
only with — Popular, Smith's, People's, Top Notch, 
Detective Story, $5, flat, a line; full page, (224 
lines, except People's which is 429 lines), $1,200; 
Back cover (4 colors), $3,600. Combination 
with "All Fiction Field", which see. Classified 
in combined list, with Picture Play added, 
75 (i per word. 

AIRCRAFT JOURNAL— Weekly (Monday). 
General. Established 1917. The Gardner, 
Moffat Co. (Inc.), publishers. Subscription, 
$2. Sworn detailed average circulation for six 
months ending Dec, 1919, 5,024. 24 pages, 2 
columns; length, 10 K in-; width, 3 38 in. Can 
use mats. Forms close Monday. Office 22 
East 17th St. 

Advertising rates, full page, $100; J^, $58; 
}4, $32; 1/8, $18, with discounts on 13, 26 or 
52 times contract. Inside covers, 25% extra. 
Two colors, red and black, 25 % extra. 



ALL FICTION FIELD— Comprising Ad- 
venture, (S-mo.); Ainslee's, (Mo.); Argosy-All 
Story, (Wky.) ; Detective Story, (Wky.) ; People's, 
(Mo".); Short Stories, (Mo.); Smith's, (Mo.); 
Top-Notch, (S-mo.); Popular, (S-mo.). Fic- 
tion. Established 1919. All Fiction Field 
Combination, publishers. Subscription, varies. 
Detailed average circulation for year 1921, 
1,520,000*. See description under each individ- 
ual publication. Forms close, ISth of 3rd pre- 
ceding month. Office, 280 Broadway. 

Advertising rates, $9 a line; full page, 
$2,000. Fourth cover, three colors, $6,000. 



ALL OUT DOORS— Monthly (10th month 
preceding). Sporting. Established 1913. 

All Outdoors (Inc.), publishers. Subscription, 
$2. .50. Claimed average circulation for year 1919, 
40,000 net. 48 pages, 3 columns; length, 10^ 
in.; width, 214, in. Cannot use matrices. Forms 
close 8th of second month preceding. Office, 
239 Fourth Ave. 

Advertising rates, 50(i a line, flat. 



AMERICA E INDUSTRIAS AMERICA- 
NAS — See Export American Industries. 



AMERICAN — Every morning including SUN- 
DAY. Independent. Star Co., publishers. 
Subscription, daily, $9.00; Sunday, $4.00. Sworn 
detailed average circulation for six months end- 
ing March, 1920, daily, 291,840* net paid; Sun- 
day, 949,450* net paid. Daily, 16 to 24 pages; 
Sunday, 66 to 110 pages, 8 columns; length. 



NEW YORK 



20 in.; width, 2 1/14 in. Can use mats. Office, 
American Circle Bldg. 

Advertising rates, agate, daily, 60?! a line, 
flat. Full position, 20 p a line extra; alongside 
reading, 15p; pages, 2 or 3, publisher's option, 
15(;. Automobiles, 50(i; books and periodicals, 
50 p a line. Readers, $2.50 a line; first page, 
$5.00. SUNDAY, $1.25 a line, flat. Position, 
first news section, pages, two or three, 30?; 
other pages, lop extra a line; other news sections, 
5c; other pages, designated, 15ji extra; full posi- 
tion, 25 f; or alongside reading, 20 p a line extra. 
Automobiles, 85p; books and periodicals, 85p. 
Readers, $5 a line; first page, $10. Classi- 
fied, excepting a few special classifications, daily, 
50fi; Sunday, 60p a line. Board and rooms, 
daily, 40 p; Sunday, 45 p a line; help wanted, 
daily, 40<!; Sunday, 55^; situations wanted, 
daily or Sunday, 35 p. 



AMERICAN AGRICULTURIST — Weekly 
(Saturday). Agricultural. Established 1842. 
Orange Judd Co., publishers. Subscription, SI. 
Sworn detailed average circulation for year end- 
ing Jtme, 1920, 119,342* net. 16 to 40 pages, 
4 columns; length, 13 ?4 in.; width, 2J'6 in. 

Advertising rates, agate, 75 ji a line. 2nd 
cover, $579; 4th cover, $579; 4th cover (2 
colors), $604. Classified, 5 cts. per word. 



AMERICAN ANGLER — Monthly (25th 
preceding). Sporting. Established 1916. 

American Angler, Inc., publishers. Subscrip- 
tion, $2. Circulation — not given by publisher. 
56 pages, 2 columns; length, 8 in.; width, 2% 
in. Cannot use matrices. Forms close 10th 
of month preceding. Office, 220 W. 42nd St. 

Advertising rates, agate, 60p a line; $8 an 
inch, full page, $100; )4 page or 1 column, 
$55; ],i page, $30. Discounts of 5% or 10% for 
3 or 6 pages within one year. Camps, Guides 
or Resorts $7 an inch. 



AMERICAN BANKER — Weekly (Mon.). 
Financial. Established 1836. American 

Banker (Inc.), publishers. Subscription, $5. 
Claimed average circulation for year ending 
June, 1920, 6,273. 80 to 96 pages, 3 columns; 
length, 10 in.; width, 2)4, in. Can use matrices. 

Advertising rates, 30 cts. a line; three months, 
25 cts.; six months, 15 cts.; twelve months, 10 cts. 



AMERICAN CITY— Monthly (1st). Es- 
tablished 1909. The Civic Press, publishers. 
Sworn detailed average circulation for twelve 
months ending Dec, 1919, 8,324 net paid. 228 
pages, 2 columns; length, 8 in.; width, 2% in. 
Forms close 20th. Cannot use mats. Office, 154 
Nassau St. 

Adverising rates, full page, $128; 14, $68; 
M, $36; Vi, $19; three months, $120; six months, 
$112, $60, $32 or $17; one year, $104, $56, $30 
or $16. 

AMERICAN DRUGGIST— Monthly (Second 
Tuesday). Drug-Trade. Established 1871. 
American Druggist Pub. Co., publishers. Sub- 
scription, $1. Circulation — not given by pub- 
lisher. 100 pages, 2 columns; length, 10 in.; 
width, 3 5^2 in. Cannot use matrices. Forms 
close 10 days in advance. Office, 62 W. Broad- 
way. 

Advertising rates, $6 an inch; full page, $87; 
14, $50; M. S28; }^, $18; 1/16, $10; six times, 
$5, $80, $43, $23, $12 or $8; twelve times, $4, 
$68, $40, $20, $11 or $6. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



135 



NEW YORK 



AMERICAN ECONOMIST— Weekly (Fri- 
day). Economic. Established 1888. Ameri- 
can Protective Tarii! League, publishers. Sub- 
scription, $2. Sworn average circulation for 
year 1919, 9,06.3* net. 16 pages, 3 columns; 
length, 10 in.; width, 2)4, Office, 339 Broadway. 

Advertising rates, $2 an inch; one month, 
$8; three months, $21; six months, $35; one 
year, $60. 



AMERICAN EXPORTER— Monthly (1st). 
Export trade. English (10th); French (19th); 
Spanish (18th); Portuguese (28th), editions. 
Established 1877. Johnson Expoit Pub. Co., 
publishers. Subscription, $4. Sworn detailed 
average circulation for six months ending June, 
1920, English, 17,000*; Spanish, 19,000*; French, 
11,000*; Portuguese, 7,000*; combined, 54,000*. 
400 pages, 2 columns; length, 10 in.; width, 3 3^2 
in. Cannot use matrices. Forms close 20th 
second month preceding. Office, 17 Battery 
Place. 

Advertising rates, yearly contract, full page, 
four editions, $500; three editions, $400; two 
editions, $290; one edition, $160; J2 page, $265, 
$215, $158 or $90; M, $183, $150, $115 or $67; 
M. $143, $118, $88 or $50; H, $100, $83, $63 
or $40; Y^, $77, $64, $48 or $30; 1/12, $60, 
$50, $38 or .S25. Add 25% for 1 to 5 months; 
15%, 6 to 11 months. 



AMERICAN GOLFER— Weekly (Sat.). Es- 
tablished 1908. The Golf Publishing Co. Inc., 
publishers. Subscription, $5. Claimed average 
circulation for year ending June, 1920, 10,000. 
24 to 48 pages, 4 columns; length, 11J4 in-l 
width, 2 in. Cannot use mats. Forms close 
10 days in advance. OffiQ^, 23-31 West 43rd. 

Advertising rates, page, $220; ^i page, $120; 
M page, $65; J/j page, $35. Minimum display, 
2 inches, rate, 600 a line. Discounts, 2 3-2% 
to 15% on 4 to 52 insertions. 



AMERICAN HEBREW — Weekly (Fri.). 
Literary. Established 1879. The American 
Hebrew Pub. Co., publishers. Subscription, $4. 
Circulation — not given by publisher. 36 pages, 
3 columns; length, 11}'4' in.; width, 2)4, in- Can 
use mats. Office, 31 East 27th St. 

Advertising rates, agate, 30? a line; 5,000 lines, 
19p; 10,000, ni; 15,000, 15p; educational and 
summer resorts, 20 p; publishers, 20 f; financial 
and insurance, 35(i. Discounts of 10, 15, 20 
or 25 % on 3, 6, 9 or 12 months contracts. 



AMERICAN INDUSTRIES— :Monthly (1st). 
Industrial. Established 1897. National 

Manfgrs. Co., publishers. Subscription, $1. 
Claimed average circulation for year 1920, 8,100. 
48 pages, 3 columns; length, 10 H in. Forms 
close 15th. Office, 30 Church Street. 

Advertising rates, full page, $60; }4, $35; M. 
$20; K, $15; ]/%, $12; 1/16, $6. 



AMERICAN JOURNAL OF SURGERY — 
Monthly (1st). Practical Surgery. Estab- 
lished 1887. The Surgery Pub. Co., publishers. 
Subscription, $2. Claimed average circulation 
for 1919, 22,000 net. 108 pages, 2 columns; 
length, 9 H in- ; width, 3 M in. Forms close 15th. 
Office, 15 E. 26th St. 



NEW YORK 

Advertising rates, on yearly basis as follows: 
full page, $78; 3^, $43; 34, $23; M, $13; 1/16, $9. 

AMERICAN LEGION — Weekly (Fri.). 
War Veterans. Established, July 4, 1919. The 
Legion Pub. Co., publishers. Subscription, $2. 
Sworn detailed average circulation for six months 
ending June, 1920, 392,144* net paid. 32 pages, 
3 columns; length, lOi^ in.; width, 2 3<i in. Can- 
not use matrices. Forms close Friday, three 
weeks in advance. Office, 627 West 43rd St. 

Advertising rates, agate, $3, flat, a line. 
Second or third covers, $1,500; back cover, $2,000. 



AMERICAN MACHINIST— Weekly (Thurs- 
day). Mechanical. Established 1877. Mc- 
Graw-Hill Co. (Inc.), publishers. Subscription, 
$4. Sworn detailed average circulation for 
six months ending June, 1920, 20,562* net paid. 
375 pages, 2 columns; length, 10 in.; width, ^% 
in. Cannot use matrices. Office, 36th St. 
& 10th Ave. 

Advertising rates upon application. 



THE AMERICAN MAGAZINE — Monthly 
(1st of month). Literary. Established 1876. 
The Crowell Publishing Co., publishers. Sub- 
scription, $2.50 a year. Sworn detailed average 
circulation for six months ending June, 1920, 
1,441,080* net. 3 columns; length, 10 3/16 
in.; width, 2 34 in. Forms close 5th of 2nd pre- 
ceding month. Executive Office, 381 Fourth 
Avenue, New York City. 

Advertising rates, agate, $10 per line, effec- 
tive January 1921; one column, $1,430; double 
column, $2,860; full page, $4,200; 2nd or 3rd 
covers, four colors, $7,000; 4th cover, four colors, 
$8,500; tint page, one color and black, $5,000; 
Gravure page, $5,000. Residence schools, one- 
half inch, $35. 



AMERICAN MEDICINE— Monthly (25th). 
Medical. Established 1901. American Med- 
ical Pub. Co., publishers. Subscription, $2. 
Claimed average circulation for year 1919, 
19,781. 136 pages, 2 columns; length, 8 in.; 
width, 2^8 in. Office, 18 E. 41st. St. 

Advertising rates, full page, $90; \i, $50; 
34, $30; %, $20, with discounts on 3, 6 or 12 
month contracts. 



AMERICAN MESSENGER— Monthly (1st). 
Religious. Established 1843. American 

Tract Society, publishers. Subscription, 7.5 
cts. Circulation — not given by publisher. 20 
pages, 3 columns; length, 10 3i in.; width, 2 3^ 
in. Cannot use mats. Forms close 10th. Office, 
Park Ave., & 40th St. 

Advertising rates, agate, 30 cts. a line. 



AMERICAN MISSIONARY — Monthly 
(1st). Congregational. Established 1909. Sub- 
scription, 50 cts. Claimed average circulation 
for year 1919, 28,950. 64 pages, 2 columns; 
length, 8 in.; width, 2}^ in. Forms close 15th. 
Office, 289 4th Ave. 

Advertising rates, agate, 20 cts. a line; per 
page, $40; 34 and l^ pages, pro rata. 



AMERICAN PENMAN — Monthly (1st). 
Educational. Established 1884. The A. N. 



ADVERTISING is a mighty force for mooing merchandise — ARE YOU 
^ DOING IT? Are you spending and saving? 



136 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



Palmer Co., publishers. Subscription, $1.50. 
Claimed average circulation for year ending 
June, 1920, 18,236 net. 36 to 52 pages, 3 col- 
umns; length, 9 in.; width, 2 J-g in. Forms 
close 10th. 

Advertising rates, 24 cts. a line; full page, 
SoO; 1^, $27.50; )4, $15; ig, $8.75. Discount, 
20% on 12 insertions. 

AMERICAN REVIEW OF REVIEWS — 
Monthly (1st). Literary. Established 1890. 
Reviews ef Reviews, publishers. Subscrip- 
tion, $4. Sworn detailed average oirculation 
for year ending June, 1920, 173,274 net. 112 
pages, 2 columns; length, 8 in.; width, 2 J^ in. 
Forms close 5th of month preceding. Office, 
30 Irving PL 

Advertising rates, agate, $1.90 a line; full 
page, $360; }| and }/2 pages, pro rata. Books 
(mail order), $1.80 a line; $250 a page and pro 
rata. Residential, Schools and Colleges, $1.45 
a line; $300 a page and pro rata. 

AMERICAN WEEKLY — Issued every Sun- 
day with New York American, San Francisco 
Examiner, Chicago Herald Examiner, Los Angeles 
Examiner, Boston Advertiser, Washington, D. 
C, Times, Atlanta Georgian-American, with a 
sworn detailed average circulation of 2,500,000 
net paid. 16 pages, 7 columns; length, 19^ 
in.; width, 2 3^ in. Can use matrices. Office, 
American Circle Bldg. 

Advertising rates, agate, $4.50, flat, a line. 
Color advertising, inside covers, $9,000; back 
cover, $10,000. 

See advertisement on page 361. 



AMERIKAI MAGYAR NEPSZAVA— Every 
niorning including SUNDAY. Hungarian-Ind. 
Established 1899. Geza D. Berko, publisher. 
Subscription, $6. Guaranteed average circulation 
for year 1919-20, 45,000 net paid. 8 to 16 
pages, 8 columns; length, 21 in.; width, 21^ in. 
Can use matrices. Office, 24 Union Square. 

Advertising rates, agate, 12 cts. a line; financial, 
political, medical, real estate, 15 cts. Discounts 
of '2. 1, 1 3^, 2, 2 1/^ or 3 cts. on 10,000, 20,000, 
30,000, 40,000, 50,000 or 100,000 lines used 
within one year. Position, 50% extra. Classi- 
fied, $2.10 an inch. Readers, 25p a line. 



AMERIKAXER— Weekly (Fri.). Yiddish- 
Literary. The Jewish Press Pub. Co., publishers. 
Subscription, .$4. Sworn average circulation for 
six months ending Dec, 1919, 23,462* net paid. 
24 pages, 4 columns; length, 16 32 in-; wftith, 
23^ in. Can use mats. Office, 77-79 Bowery. 

Advertising rates, agate, 15p a line; 2,500 
lines, within one year, 12f*. 



AMSTERDAM NEWS— Weekly (Friday). 
Colored-Ind. Established 1909. The Ameri- 
can News (Inc.), publishers. Subscription, $1. 
Claimed average circulation for year 1919, 25,000. 
8 pages, 7 columns; length, 19 in.; width, 2 3^ 
in. Cannot use matrices. Office, 17 W. 135th. 

Advertising rates, 90 ff an inch; two or three 
times, 75{!; four times or more, 60?; ten times or 
more, bbf:. Readers, plain face, 10c a line. 



ANNALIST— Weekly (Mon.). Finance, 

Commerce and Economics. Established 1913. 
New York Times Co., publishers. Subscription, 
$5. Claimed average circulation for year 1919, 
10,000 net paid. 28 to 32 pages, 3 and 4 eol- 



NEW YORK 



umns; length, 14}^^ in.; width, 2-11/12 or 2-1/12 
in. Can use matrices. Office, Times Square. 

Advertising rates, agate, narrow column, 27 
cts. a line; wide columns, 36 cts., on yearly con- 
tract of 52 consecutive insertions (10 lines mini- 
mum) 21 or 28 cts.; 2,500 lines, 21 or 28 cts.; 
5,000 lines, 18 or 24 cts. 



ARALDO ITALIANO (L')— Every morning, 
including SUNDAY. Italian. Ind. -Demo- 
cratic. Established 1892. Italian Press 
Pub. Assn., publishers. Subscription, $6. Cir- 
culation — not given by publisher. 8 to 16 pages, 
7 columns; length, 213^2 in-; width, 2 34 in- 
Office, 66 Spring St. 

Advertising rates, agate, 20 cts. a line; Real 
Estate, Mail Order or Patented Medicines, 25 
cts.; Banking, Financial, Railroad, Steamships 
or Theatrical, 30 cts. Position, 15 or 25% 
extra. Readers, 50 cts. a line. 



ARCHITECTURAL RECORD — Monthly 
(1st). Architectural. Established 1891. Ar- 
chitectural Record Co., publishers. Subscrip- 
tion, $3. Sworn average circulation for year 
ending June, 1920, 10,077 net paid. 2 columns 
to page; length, 8 in.; width, 2J8 in. Cannot 
use matrices. Forms close 10th. Office, 119 
W. 40th St. 

Advertising rates, full page, $150; 3i. S90; 
3^, $54; on yearly contract, $125, $75 or $45. 



ARCHITECTURAL REVIEW — Monthly 
(loth). Architectural. Established 1887. The 
Architectural Review, Inc., publishers. Sub- 
scription, .$5. Sworn detailed average circula- 
tion for six months ending June, 1920, 2,8()6 
net paid. 56 pages, 2 columns; length, 10 in.; 
width, 'i^i in. Cannot use mats. Forms close 
20th. Office, 1 Madison Ave. 

Advertising rates, full page, SlOO; '^, $60; 
3-4, $32; 12 times, on contract, $80, $48 or $26. 

See advertisement on page 341. 



ARCHITECTURE AND BUILDING — 

Monthly (1st). Architectural. Established 
1882. _Wm. T. Comstock Co., publishers. 
Subscription, $2.50. Claimed average circula- 
tion for year ending June, 1920, 6,419 net. 32 
pages, 2 columns; length, 10 in.; width, 3 32 
in. Cannot use matrices. Forms close 20th. 
Office, 23 Warren St. 

Advertising rates, full page, $60; )4< S35; 
34. -$20; }i, $10; with discounts of 5, 10 or 
20% on 3, 6, 12 or more insertions. 



ARGOSY-ALL STORY— Weekly (Saturday). 
Fiction. Established 1882. The Frank A. 
Munsey Co., publishers. Subscription, $4. 
Guaranteed average circulation for vear 1921, 
400,000. 190 pages, 2 columns; length, 8 in.; 
width, 2 5g in. Cannot use mats. Forms close 
Saturday, four weeks in advance. Office, 280 
Broadway. 

Advertising rates, agate, $2.50 a line; full 
page, $500 and pro rata for ]/o or i<i' page. Clas- 
sified, $2.50 a line with discounts of 5 or 10% 
on three or six consecutive insertions. 



ARMY AND NAVY JOURNAL — Weekly 
(Sat.). Military and Naval. Established 1863. 
W. C. & F. P. Church, publishers. Subscription, 
$6. Sworn average circulation for vear ending 
June, 1920, 22,423* net paid. 32 pages, 3 
and 4 columns; length, 14 in.; width, 3 and 2 34 
in. Can use mats. Office, 20 Vesey St. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



137 



NEW YORK 



Advertising rates, agate, narrow column, 30 fi 
a line; wide column, next to reading, 45f a 
line; 1,000 lines, on yearly contract, 22 or .33^; 
2,000 lines, 20 or 30?!; 3,000 lines, 18 or 21 i; 
5,000 lines, 16 or 24fi. 



ARTS & DECORATION — Monthly (25th). 
Architecture, Painting, Sculpture, Interior Deco- 
ration, Music, Theatre, Industrial Arts. Es- 
tablished 190S. Joseph A. Judd Publishing 
Company, Inc., publishers. Subscription, $5. 
Claimed average circulation for year ending 
June, 1920, 12,000. 72 pages, 4 columns; length, 
12 in.; width, 8 I'i in. Forms close 5th preceding. 
Office, 25 West 43rd St. 

Advertising rates, full page, $300; ]^, M or 
Ys pro rata. 



ASIA — Monthly 1st). Asiatic Affairs. 

Established 1900. Asia Pub. Co., publishers. 
Subscription, $2. Claimed average circulation 

for one year ending March, 1920, 26,889. 88 
pages, 3 columns; length, 10 in.; width, 2' 3 in. 
Cannot use matrices. Forms close 10th. Office, 
627 Lexington Ave. 

Advertising rates, $12 an inch; full page, 
$350; ?3, )i, 1.3 or }4, pro rata. Back cover, 
inside covers and other preferred positions, upon 
application. 



ASSOCIATED ADVERTISING — Monthly 
(1st). Advertising. Established 1909. Associ- 
ated Advertising Clubs of the World, publishers. 
Subscription, $1.50. Sworn detailed average 
circulation for six months ending Sept., 1920, 
19,700* net paid. 64 pages, 3 columns; length, 
10 in. ; width, 2}^ in. Can use matrices. Forms 
close loth. 

Advertising rates, $6.50 an inch; full page, $195; 
}/2 or }4 page, pro rata. 



ASSOCIATION MEN— Monthly (1st) Y. 
M.C. A. Established 1875. International Com- 
mittee, Y. M. C. A., publishers. Subscription, 
$2. Claimed average circulation for year 

ending March, 1920, 110,652 net paid. 112 
pages, 3 columns; length, 10 in.; width, 2M in- 
Forms close 5th to 12th. Can use matrices. 
Office, 347 Madison Ave. 

Advertising rates, 75cts. aline; full page, $315; 
1 column, $105. Preferred space, 25% extra. 



ATLANTIC COAST MERCHANT— Fort- 
nightly (Sat.). Dry Goods and General Store 
Trade. Established 1919. Textile Pub. Co., 
publisher. Subscription, $3. Circulation — 
not given by publisher. 100 pages, 3 columns; 
length, IOJ'2 in-; width, 2^$ in. Cannot use 
mats. Forms close Tuesday previous. Office, 
239 Wei5t 39th St. 

Advertising rates, full page, $175; 34 page. 



NEW YORK 



$105; 

Vs page, $40. 



^ page. 



J-i page, $65; % page, $45; 



ATLANTIS — Every evening, including SUN- 
DAY; also Illustrated Magazine (monthly 25th). 
Greek-Ind. Established 1894. Atlantis (Inc.), 
publishers. Subscription, daily and Sunday, 
$10; magazine, $3. Sworn average circulation 
for six months prior to Oct., 1920, daily and Sun- 
day, 30,120 net; magazine, claimed for year 
1919, 20.000. Daily and Sunday, 10 and 12 
pages, 7 columns; length 22 in.; width, 2J^ in 
Magazine, 32 pages, 3 columns; length, 12 in.; 
width, 3 in. Forms close, monthly edition, 10 
days in advance. Office, 113-117 W. 31st. 



Advertising rates, daily or Sunday, $1.12 
an inch. Classified, 8 pt., 3 cts. per word; 
10 pt. 4 cts. Monthly, $100 a page; 1^, J^ and 
J^ pages, pro rata; translations free. 

AUTOMOBILE DEALER AND REPAIRER 

— Monthly (15th). Trade. Motor- Vehicle 
Pub. Co., publishers. Subscription, $1. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 14,687* net paid. 144 pages, 
3 columns; length, 10 in.; width, 234 in. Forms 
close 1st. Office, 71-73 Murray St.' 

Advertising rates, $13.50 an inch; full page, 
$180; Vi, $97.50; M, $66; 34- $53.13; 38. $32.88; 
twelve consecutive insertions, $9, $150, $82.50, 
$54.37, $45 or $28.13. 

See advertisement on page 368. 



AUTOMOBILE TOPICS— Weeldy (Satur- 
day). Trade. Established 1900. Motor 
Trades Pub. Co., publishers. Subscription, $3. 
Claimed average circulation for year 1919, 11,250. 
140 pages, 2 columns; length, 10 in.; width, 3}^. 
Cannot use matrices Office, 1790 Broadway. 

Advertising rates, full page, $140; yo, $85; 
3i, $60; Vi, $35; 13 times, $135, $75, $50 or 
$30; 26 times, $120, $70, $45 or $25; 52 times, 
$110, $65, $35 or $18. Cla.ssified, 45? a line. 



AUTOMOTIVE EXPORTER — Monthly 
(1st). Automobile, in Spanish, English and 
French. Established 1919. Subscription, $3. 
Detailed average circulation for year 1921, 
10,034*. 100 pages, 3 columns ;" length, 9 ^4 

in.; width, 2 34 in. Cannot use mats. Forms 
close 15th. Office, 1777 Broadway. 

Advertising rates, full page, $300; 3-^ or 34 
pro rata; one year (12 issues), $200, $110 or 
$60 for 1, M or 34 page. 



AUTOMOTIVE INDUSTRIES — Weekly 
(Thurs.). Trade. Established 1897. The 
Class Journal Co., publishers. Subscription, 
$3. Sworn detailed average circulation for six 
months ending June, 1920, 9,105 net paid. 176 
pages, 2 columns; length, 10 in.; width, 3V^ in. 
Office. 239 W. 39th St. 

Advertising rates, full page, $100; ].i, $56.50; 
34, .$31.50; 3^, $18.-50; ^, $9.50; 13 times, -195, 
,$53.50, $29.50, $17 or $9; 26 times, $87.50, 
$49, $27.50, $15.50 or $8; 52 times, $80, $45, 
$25, $14 or $7.50; one column on "Table of 
Contents" page, $75; pages two or four, pre- 
ceding text, $125. Front cover (two colors), 
$275; back cover (two colors), S200; second 
or third covers (red and black), $150 or $125. 



AVIATION AND AERONAUTICAL EN- 
GINEERING — Semi-monthly (1st and 15th). 
Aeronautic. Established 1916. Gardner, 

Moffat Co. (Inc.), publishers. Subscription, $3. 
Sworn detailed average circulation for twelve 
months ending Dec, 1919, 5,729* net paid. 48 
pages, 2 columns; length, 10 in.; width, 3 34 
in. Can use mats. Forms close 10 days in 
advance. Office, 22 E. 17th St. 

Advertising rates, full page, $100; li, $58; 
34. $32; Yi, $18; twelve times, .$85, $50, $28, $16; 
twenty-four times, $80, $45, .$25, $14. 



BAKERS' REVIEW— Monthly (1st). Bak- 
ing. Established 1898. Wm. R. Gregory Com- 
pany, publishers. Subscription, $2. Claimed 
average circulation for six months ending June, 
1920, 7,462 net paid. 140 pages, 2 columns; 
length, 10 in.; width, 3 34 in. Cannot use mat- 



138 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



rices. Forms close loth. Office, Woolworth 
Bldg. 

Advertising rates, full page, $90; H. $47.50; 
\i, $2o; Vi, $13; 1/16, $7; three months' contract, 
$85, $45, $24, $12.50 or $6.50; six months, 
$80, $42. .50, $22.50, $12 or $6.25; twelve months, 
$75, $40, $21.25, $11.25 or $6. Position — 
next to reading, 15% extra; front cover, $150. 
Two colors, 25 Tc extra; three colors, 40 de- 
classified, 20 words or less, $1.00; additional 
words, 5f: each. 



BAKERS' WEEKLY— Weekly (Sat.). Fi- 
nancial. Established 1904. American Trade 
Pub. Co., publishers. Subscription, $2. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 7,054* net paid. 95 pages, 2 
columns; length, 10 in.; width, 3 5/12 in. Cannot 
use matrices. Forms close 10 days in advance. 
Office, 41 Park Row. 

Advertising rates, full page $90; i^, H or Vs 
page, pro rata, with discounts on 3, 6, 13, 26 
or 52 time contracts. Classified, 30 j! a line. 



BANKING LAW JOURNAL — Monthly 
(Ist). Legal and Financial. Established 1889. 
Banking Law Journal Co., publishers. Sub- 
scription, $5. Circulation — not given by pub- 
lisher. 112 pages, 1 column; length, 8 in.; 
width, 5 in. Can use matrices. Forms close 
25th. Office, Postal Telegraph Bldg. 

Advertising rates, full page, $80; }^, $50; 
3-i, $37.50; j2, $25; three months, $75, $41.66?i, 
$38.33J^ or $25; six months, $62.50, $37.50, 
$31.25, $20.83H; one year, $50, $31.25, $23.95 5/6 
or $16.66?^. 



BASEBALL MAGAZINE— Monthly (12th). 
Sports. Established 1908. The Baseball 

Magazine Co., publishers. Subscription, $1.50. 
Guaranteed average circulation for year 1921, 
100,000. 64 pages, 3 columns; length, 10 }i 
in.; width, 2 }^ in. Cannot use matrices. Forms 
close 25th of 2nd month preceding. Office, 70 
Fifth Ave. 

Advertising rates, agate, 70 fi. a line; full 
page, $300; one column, .$102.90; two columns, 
$205. Discounts of 5 or 10% on 3 or 6 pages, 
within year. Classified, $1 a line. 



BECKWITH INTERSTATE LIST — Com- 
prising, 34-32 Daily, Sunday and Weekly papers 
of National prominence, with a guaranteed aver- 
age circulation for "General Alail Order" list 
(34), 1,500,000 net paid; "Proprietary" list (32) 
1,400,000 net paid. Column width, 2is in., 
(except St. Louis Post-Dispatch which is 2 1/16 in. 
Can use mats. Forms close eight days in ad- 
vance. Office, World Bldg. 

Advertising rates, agate. General Mail Order, 
(14 lines, minimum), $3.60 a line; Proprietary, 
$3.35 in full position, minimum, 42 lines, 40% 
extra. One electro and 31 matrices required. 



BECKWITH, S. C. SPECIAL AG'CY— 
See advertisement on pages 330, 331, 332, 
333, 334, 335 and 336. 



BENZIGER'S MAGAZINE— Alonthly (1st). 
Catholic-Literary. Established 1898. Benzi- 
ger Brothers, publishers. Subscription, $2.50. 
Circulation — not given by publisher. 40 pages, 
3 columns; length, 10 in.; width, 2\i in. Can 
use matrices. Forms close 1st preceding month. 
Office, 36-38 Barclay St. 

Advertising rates, agate, 50 cts. a line; full 
pages, $195; %, H or K pro rata; second or 



NEW YORK 



third cover (one or two colors), $275; fourth 
cover (one or two colors), $400. 



BERKO KEPES UJSAGJA — Weekly 
(Thur.). Hungarian-Illustrated News. Estab- 
lished 1916. Geza D. Berko, publisher. Sub- 
scription, $3. Claimed average circulation for 
year ending June, 1920, 11,849 net paid. 32 
pages, 3 columns; length, 10 in.; width, 2J^ 
in. Can use matrices. Office, 24 Union Square. 

Advertising rates, $1 an inch; on contract, 
84 cts. Position, 50% extra. Readers, 20 
cts. a line. Classified, $1.40 an inch. 



BIG STICK— Weekly (Friday). Yiddish- 

Humorous. Jacob Marinoff, publisher. Es- 
tablished 1909. Subscription, $4. Claimed 
average circulation for year 1919, 35,672 net. 
16 pages, 4 columns; length, 12 in.; width, 2}4 
in. Cannot use matrices. 

Advertising rates, agate, 15^ a line; financial 
and mining, 15 cts.; insurance, 15c; proposals, 
public notices, politics, 40s!; railroad, steam- 
ships, resorts, instruction, teachers, real estate, 
15f. 



BLACK CAT— Monthly (13th month pre- 
ceding). Literary. Established 1895. The 
Black Cat Magazine Inc., publishers. Subscrip- 
tion, $2. 128 pages, 2 columns; length, 8 in.; 
width, 2 yi in. Forms close 20th of preceding 
month. Office, 229 West 28th St. 

Advertising rates, full page, $75; M or 34 
page pro rata; second or third cover, $75; back 
cover. (.2 colors), $100. 



BLACK MASK— Monthly (1st). Fiction. 
Established 1920. Warner Publications, pub- 
lishers. Subscription $2. Guaranteed average 
circulation for year 1921, including Parisienne & 
Saucy Stories, 400,000. 86 pages, 2 columns; 
length, 8 in.; width, 2 ^-g in. Cannot use mats. 
Forms close 1st of 2nd month preceding. Office, 
25 W. 45th St. 

Advertising rates, agate, including Parisienne 
and Saucy Stories, $2.25 a line; full page, $500; 
'2 or l-i page pro rata. 2nd or 3rd cover (3 
process colors), $625; 4th cover, (3 process 
colors), $900. 



BOLLETTINO DELLA SERA— Every eve- 
ning except Sunday, and every morning including 
SUNDAY. Italian-Republican. Bollettino 

della Sera, Inc., publishers. Subscription, $7. 
Sworn average circulation for six months prior 
to April, 1920, daily, 61,675* net paid; Sunday, 
61,675* net paid. 8 pages; length, 21 in.; 
width, 2 in. Can use mats. Office, 178 Worth 
St. 

Advertising rates, agate; all editions, 3rd 
page, 25p a line; 4th to last page, 19f a line; 
500 lines, within one year, ISp; 1000 lines, \7i\ 
2,000 lines, 14H or 11}2F; 5,000 lines, Idh 
10,000 lines, 14(5. Noon and evening edition 
only, 25% discount; morning edition only, 
25 % discount. 



BOND BUYER — Every morning except Sun- 
day and Weekly (Sat.). Financial. Established 
1891-92. Bond Buyer, Inc., publisher. Sub- 
scription, daily, $180; weekly, $12. Circulation 
— not given by publisher. 32 to 56 pages, 4 
columns; length, ll}<i in.; width, 2^6 in- Can 
use nxats. Forms close weeklv, Thursday. 

Office, 67 Pearl St. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



139 



NEW YORK 



Advertising rates, daily or weekly, $3.50 an 
inch; Municipal Bond Notices, first insertion, 
S2.S0 an inch; additional insertions, $1.40. 



BON TON — -Monthly (1st month preceding). 
Fashion. Established 1851. S. T. Taylor Co., 
publishers. Subscription, $3.50. Claimed aver- 
age circulation for year 1919, 14,000 net paid. 
32 pages, 4 columns; length, 14}/^ in.; width, 
234 in. Forms close 12th of second preceding 
month. Office, 500-5 Fifth Ave. 

Advertising rates, agate, 50 cts. a line; H 
page, $85; J^o page, $1,50; one page, $250; 4th 
cover page, in colors, $400. 

See advertisement on page 376. 



BOOKMAN — Monthly (1st). Literary. 
George H. Doran Co., publishers. Established 
1895. Claimed average circulation/for year 1919, 
10,000. 180 pages, 2 columns; length, 8 in.; 
width, 2 3,^ in. Can use matrices. Forms close 
10th. Office, 244 Madison Ave. 

Advertisng rates, 30 cts. a line; one page, 
$75; J4 and J4 pages, pro rata. 



BOOKSELLER, NEWSDEALER AND STA- 
TIONER — Semi-monthly (1st and 15th). 
Trade. Established 1893. Edwin O. Chapman, 
publisher. Subscription, $2. Sworn detailed 
average circulation for year ending July, 1920, 
8,019* net. 32 to 128 pages, 2 columns; length, 
8 J^ in. ; width, 2 ^i in. Cannot use mats. Office, 
156 Fifth Ave. 

Advertising rates, $5 an inch; full page, $50; 
H, $28; H, $15; Vs, $9. Front, second or third 
covers, $55; back cover, $60. Discounts of 5, 
10 15 or 20% on 3, 6, 12 or 24 times. 



BOYS' LIFE— Monthly (22nd). Boy Scouts. 
Established 1910. ' Boy Scouts of America 
(Inc.), publishers. Subscription, $2. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 110,749* net paid. 64 pages, 
4 columns; length of columns, 12J/2 in-I width, 
2H in. Forms close 5th. Office, 200 Fifth 
Ave. 

Advertising rates, agate, $1, flat, a line; 
inside back cover, or inside front cover (two 
colors), $7.50; outside back cover (two colors), 
$800. Publisher, schools and colleges, 75fi a line. 

BREEZY STORIES— Monthly (1st). Lit- 
erary. Established 1915. C. H. Young Pub. 
Co., publishers. Subscription, $2. Claimed av- 
erage circulation for year ending June, 1920, 
105,000. 128 pages, 2 columns; length, 8 in.; 
width, 2 J^2 in- Forms close 5th. Can use mat- 
rices. Office, 377 Fourth Ave. 

Advertising rates, agate, 75^ a line flat, 
full page, $150; }4 and 3^, pro rata. 

BRONX HOME NEWS— Tri-weekly, (Tues- 
day, Thursday and Saturday). Local-Ind. 
Established 1906. Bronx Home News Pub. 
Co., publishers. Subscription, $3. Sworn av- 
erage circulation for year ending April, 1920, 
100,000*. 8 to 24 pages, 7 columns; length, 
21 3/7 in.; width, 2)^ in. Can use matrices. 
Office, 373 E. 148th St. 

Advertising rates, agate, 30 j! a line, flat. 
Readers, 35 ji a line; first page, 50?:. Clas- 

sified, 20ji a line. 

BUDD COMPANY (THE JOHN)— 
See advertisement on pages 352, 353, 354, 355, 
356 and 357. 



NEW YORK 



BUILDING AGE— Monthly (1st). Build- 
ing Trade. Established 1879. Architectural 
& Building Press (Inc.), publishers. Subscrip- 
tion, $2. Sworn detailed average circulation for 
six months ending June, 1920, 12,148* net paid. 
110 pages, 2 columns; length, 10 in.; width, 
3*8 in- Cannot use matrices. Forms close 
15th. Office, 243 W. 39th St. 

Advertising rates, full page, $150; J^, $85; 
H, $45; J-'s, $26; twelve times, $125, $70, $37.50 
or .$22. Second or fourth cover or facing first 
reading page, 50% additional; third cover, page 
3; opposite table of contents or facing or along- 
side reading, 25% additional; any other speci- 
fied position, 10 % additional. 



BUSINESS DIGEST AND INVESTMENT 
WEEKLY — Weekly (Tues.). Financial. Estab- 
lished 1898. Arrow Pub. Corp., publishers. Sub- 
scription, $5. Circulation — not given bj' pub- 
lisher. 32 pages, 2 and 3 columns; length, 10 
in.; width,' 3 3^ and 2}! in. Can use matrices. 
Office, 241 West 37th St. 

Advertising rates, agate, (1 inch minimum), 
25p a line; two inches, 20p a line, with discounts 
of 5, 10 or 20% on 13, 26 or 52 insertions. 



BUTTERICK COMBINATION — Monthly 
(10th of month preceding). Women and Home. 
Embracing The Delineator and The Designer. 
Sworn detailed average circulation for six months 
ending June, 1920, 1,514,193* net paid. Forms 
close 20th third preceding month. Office, 

Butterick Bldg. 

Advertising rates, agate, $11.50 a line; one 
column, $2,025; }4 page, $3,8.50; U' page, $1,925; 
full page, $7,700; 2nd or 3rd cover page, (3 
colors and black), $11,000; color page (3 process 
colors and black), $11,000; back cover (3 colors 
and black), $14,000. 



BUTTERICK QUARTERLIES — Fashions. 
Embracing Butterick Quarterly and Designer 
Quarterly. Forms close June 10th for Autumn 
Quarterly, out August 10th; August 10th for 
Winter Quarterly, out October 10th; November 
10th for Spring Quarterly, out January 10th; 
February 10th for Summer Quarterly, out April 
10th. Guaranteed average circulation for year 
1921, 600,000, 95% net. Office, Butterick Bldg. 

Advertising rates, full page, $4,000; }^ (mini- 
mum, which must be 100 lines double column) 
and 1/2 pages, pro rata; color page (one color and 
black), $4,250; inside page, (4 colors), $5,000; 
second and third covers, (3 colors and black), 
$4,500; fourth cover (three colors and black), 
$5,500. 



CALL — Every morning, including SUNDAY. 
Labor and Socialist. Established 1908. Work- 
ingmen's Co-operative Pub. Ass'n. (Inc.), pub- 
lishers. Sworn detailed average circulation for 
six months ending March, 1920, daily, 31,001*; 
Sunday, 20,836*. 8 to 12 pages (Sunday, 24 
pages), 8 columns; length, 20 in.; width, 2 1/12 
in. Can use mats. Office, 112, 4th Ave. 

Advertising rates, agate, 20 f! a line; 1,000 lines, 
15(5; 2,500 lines, 14^; 5,000 lines, 13^; 10,000 
lines, 12fi; 15,000 lines, llfi; 25,000 lines, lOji. 
Amusements, 25(i. 



CATERER — Monthly (1st). Catering-Ho- 

tels. Established 1883. Caterer Pub. Co., 
publishers. Subscription, $2. Claimed aver- 
age circulation for year 1920, 16,000 net paid. 



140 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



84 pages, 2 columns; length, 9 1/7 in. ; width, 2 ^ 
in. Forms close 20th. Can use matrices. 
Office, 1495 Broadway. 

Advertising rates, full page, $72; y^ page, 
$40; M page, $23; y^ page, $13; 1/16 page, $8. 



CATHOLIC NEWS— Weekly (Saturday). Ca- 
tholic. Established 1886. Catholic News 
Pub. Co., publishers. Subscription, $2. Claimed 
average circulation for six months ending March, 
1920, 59,123. 16 pages, 4 columns; length, 15 
in.; width, 2]/^ in. Can use matrices. OSice, 
128 W. 71st St. 

Advertising rates, agate, 25 cts. a line. Read- 
ers, sop a line. 



CATHOLIC WORLD— Monthly (1st). Cath.- 
Literary. Established 1865. Paulist Fathers, 
publishers. Subscription, $4. Claimed average 
circulation for year 1919, 50,000. 160 pages, 
2 columns; length, 8 in.; width, 2^2 in- Forms 
close 15th. Office, 120 W. 60th St. 

Advertising rates, agate, 35 cts. a line; $5 
an inch; full page, $60; y,, \i or Jg pro rata. 



CENTURY MAGAZINE— Monthly (18th to 
22nd month preceding). Literary. Estab- 
lished 1870. The Century Co., publishers. 
Subscription, $4. Sworn detailed average cir- 
culation for six months ending Dec, 1919, 
69,392 net paid. 168 pages, 2 columns; length, 
8 in.; width, 2 5g in. Forms close 20th of second 
preceding month. Office, 353 4th .\ve. 

Advertising rates, agate, $1.50 a line; full 
page, $250; }2 or M. pro rata. Special for school, 
$1 a line (in multiples of 7 lines), with discounts 
of 5, 10 or 15% on 3, 6 or 12 month contracts. 
Publishers, lO'l; less than commercial rates. 



CHILDREN'S COSTUME ROYAL— Quar- 
terly (Spring Feb. 15th; Summer, May 15th; 
Fall, .\ug. 15th: Winter, Nov. 15th). Fashion. 
Established 1919. Conde Nast, publisher. Sub- 
scription, $1. Claimed average circulation for 
nine months ending June, 1920, 25,000. 64 
pages, 4 columns; length, 11 M in.; width, 2 in. 
Cannot use mats. Forms close 30 days in ad- 
vance. Office, 19 West 44th St. 

Advertising rates, full page, $250; J'a. $1]25. 
Cover pages, (3 color process and black), 2nd 
or 3rd, $400; 4th, $500. 



CHRISTIAN ADVOCATE— Weekly (Thurs- 
day). Methodist. Established 1826. The 
Methodist Book Concern, publishers. Subscrip- 
tion, $2. .50. Detailed average circulation for six 
months ending March, 1920, 49,650. 32 pages, 3 
columns; length, 113/7 in.; width, 2^8 in. 
Cannot use matrices. Office, 150 Fifth Ave. 

Advertising rates, agate, 25 cts., flat, a line. 
Readers, 50 cts. a line. Classified, 3 cts. per 
word. See N. W. Christian Advocate, Chicago, 
for Combination rate, eight Methodist Weeklies. 



CHRISTIAN HERALD — Weekly (Sat.)- 
Inter-denominational. Established 1878. Chris- 
tian Herald, publishers. Subscription, $2. Sworn 
detailed average circulation for year ending Dec, 
1919, 260,895* net paid. 24 to 40 pages, 4 
columns; length, \2\^ in.; width, 2 3-i in. Forms 
close 16 days in advance. Office, Bible House. 

Advertising rates, agate, $2.50 a line; full page, 
$1,600. Back Cover, 2 printings, $2,000; 3 print- 
ings, $2,300; 4 printings $2,500. 



NEW YORK 



THE CHRISTIAN HERALD is an Illus- 
trated News Weekly for the Home — Inter- 
denominational — having a nation-wide cir- 
culation. Member of Audit Bureau of 
Circulations. Member of Periodical Pub- 
lishers' Association. Advertisers unques- 
tionably want to standardize .their appro- 
priations, and prefer to continue their ad- 
vertising schedules into 1921 without rate 
increases. From our side of it, a complete 
standardizing of production enables us to 
maintain present editions without further 
increases in rate. 

CHRISTIAN NATION— Weekly (Wednes.) 
Scotch-Presb. Established 1884. John W. 
Pritchard, publisher. > Subscription, $2.50. Cir- 
culation — not given by publisher. 16 pages, 
4. columns; length, WVi in.; width, '2y. Can- 
not use mats. Office, 1105 Tribune Bldg. 

Advertising rates, 12j< a line. 

CHRISTIAN WORK— Weekly (Saturday). 
Religious. Established 1866. Rev. Fredricli 
Lynch, publisher. Subscription, $3. Claimed 
average circulation for year ending Oct., 1920, 
20,000 net paid. 16 pages, 3 columns; length, 
10}^ in.; width, 2^8 in. Can use matrices. 
Office, 70 Fifth Ave. 

Advertising rates, agate, 20 cts. a line; 1.000 
lines, on yearly contract, 18 cts. 

CHURCHMAN— Weekly (Saturday). Epis- 
copal. Established 1805. The Churchman 
Co., publishers. Subscription, $4. Cir- 

culation — not given by publisher. 32 to 40 
pages, 3 columns; length, 10 in.; width, 2 5/16 
in. Can use matrices. Office, 381 Fourth .\ve. 

.Advertising rates, agate, 40? a line; special 
position, .50c, with discounts of 15%, 20%, 
25 %, or 33J3 %, on 6, 12, 26 or 52 insertions within 
one year. Full page, $140; %, J.-^, M, ^ or H 
page pro rata; as much as 3 pages used within 
one year, $125 a page; 12 pages, $110. 

CLASSMATE— Weekly (Saturday). Metho- 
dist Episcopal. Established 1893. Methodist 
Book Concern, publishers. .Subscription 7.5 cts. 
Guaranteed average circulation for year 1921, 
500,000 net. 8 to 12 pages, 4 columns; length, 
14)4 in ; width, 2J-4 in. Forms close 6 weeks 
in advance. Can use matrices. Office, 420 
Plum St. 

.Advertising rates, agate, $1.50 a line. Posi- 
tion, 20 % extra. Readers, double price. 



CLIPPER— Weekly (Wednesday). Thea- 

trical. Established 18.53. Clipper Corpora- 
tion Co. (Ltd.), publishers. Subscription, $4. 
Circulation — not given by publisher. 40 pages, 
4 columns; length, 12 in.; width, 2y^ in. Can- 
not use mats. Office, 1604 Broadway. 

Advertising rates, agate, 25 j! a line. Dis- 
count, 5, 10, 15 or 20% on 6, 13, 26 or 52 inser- 
tions. 

COAL AGE— Weekly (Thurs.). Coal and 
Coke-Traeje. Established 1911. McGraw- 
Hill Co., publishers. Subscription, $3. Sworn 
detailed average circulation for six months ending 
June, 1920, 10,860* net paid. 75 to 125 pages, 
2 columns; length, 10 in. ; width, 3 M in. Cannot 
use matrices. Office, 10th Ave. and 36th. 

Advertising rates, upon application. 

COAL TRADE JOURNAL— Weekly (Wed.). 
Trade. Established 1869. Coal Trade Journal, 
publisher. Subscription, $5. Circulation — not 
given by publisher. 48 pages, 2 columns; length, 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



141 



NEW YORK 



10 in.; width, 3 '2 in. Cannot use mats. Office, 
20 Vesey St. 

Advertising rates, full page, $70; 3 pages, 
$60; 6 pages, S55; 9 pages, $53; 13 pages, $50. 
Classified, 35 cts. a line. 



COLLIER'S— Weekly (Saturday). Literary- 
National. Established 1888. P. F. Collier & 
Son Co, publishers. Subscription, $2.50. 
Sworn detailed average circulation for twelve 
months ending June, 1920, 1,040,661* net paid. 
40 to 56 pages, 4 columns: length, 12J^8 in.; width, 
2J4 in- Cannot use mats. Forms close 26 days 
in advance. Office, 381 Fourth Ave. 

Advertising rates, agate, $6 a line; full page, 
$4,000; ^2 or ^{ pro rata; back cover page (2 
colors), $6,000; inside cover (2 colors), $5,000. 
Schools and Colleges, $3 a line. 



COMERCIO (EL)— Monthly (1st). Spanish- 
Commerce and Agriculture. Established 1875. 
J. Shepherd Clark Co., publishers. Subscrip- 
tion, $3. Sworn average circulation for vear 
1919, 11,524. 120 to 124 pages, 2 columns; 
length, 10 in.; width, 3% in. Cannot use mats. 
Office, 114 Liberty Street. 

Advertising rates, full page, 6 months' con- 
tract, $115; 1,, $69; J4, $44; ig, S25; on 12 
months' contract, $100, $60, $38 or $22. Trans- 
lations free. 

COMMERCL\L — Every morning exeep* 
.Sunday. Commercial and Financial. Estab" 
lished 1795. Russell R. Whitman, publisher- 
Subscription, $12. Sworn detailed average cir- 
culation for six months ending March, 1920, 
10,189* net paid. 12 to 18 pages, S columns; 
length, 21 in.; width, 2^8 in. Can use mats. 
Office, 38 Park Raw. 

Advertising rates, agate, general, 30c a line; 
1,000 lines, 29c; 2, .500 lines, 28?!; 5,000 lines, 27f ; 
10,000 lines, 24c; financial page, 35<<; 1,000 lines, 
34^; 2,500 lines, 32 f; 5,000 lines, 30 C; 10,000 
lines, 28?. Readers, $1.00 a line; 1st or editorial 
page, $1.50. Classified, 25f^ a line. 



COMMERCL\L AND FINANCIAL WORLD 

—Weekly (Saturday). Financial. Established 
1898. S. b- Butman, publisher. Subscription, 
$5. Circulation — not given by publisher. 16 
pages, 3 columns; length, IIJ2 in.; width, 2)2 
in. Office, 36 Gold St. 

Advertising rates, agate, bankers, brokers, 
financial and business opportunities, 25 cts. 
a line; dividends and interest, 20 cts.; mis- 
cellaneous, 20 cts. ; first page, double price. 



CONE & WOODMAN, Inc.— 

See advertisement on pages 322 and 323. 



CONFECTIONERS GAZETTE — Monthly 
(10th). Confectionery Trade. E.stablished 1881. 
H. B. Winton, publisher. Subscription, $2. 

Claimed average circulation for year ending June, 
1920, 7,000. 42 to 56 pages, 2 columns; length, 
10 J2 in.; width, 3^2 in. Cannot use mats. 
Forms close 20th to 25th. Office, 366 Broadway. 

Advertising rates, agate, 25si a line; full page, 
$60; 32, $40; I4', S30; Ig, $20; 1/16, $15. Dis- 
counts on 3, 6 or 12 month contracts. Position 
on page with or opposite reading matter, 50 % 
extra. Classified, (minimum), 4fi per word. 



CONTRACTORS' & ENGINEERS' PUR- 
CHASING GUIDE — Monthly (1st). Estab- 
lished 1920. The Civic Press, publishers. 
Claimed average circulation for year 1921, 5,000; 



NEW YORK 



100 pages, 2 columns; length, 8 in.; width, 
2fs in. Forms close 20th. Office, 154 Nassau. 
Advertising rates, full page, $88; yi, $48; 
M, $26; }/g, $14; three months, $80; .six months, 
$72, .$40, $22 or $12; one year, $64, $36, $20 
or $11. 



COSMOPOLITAN— Monthly (30th of month 
preceding). Literary-National. Established 
1886. International Magazine Co., publishers. 
Subscription, $4. Sworn detailed average cir- 
culation for six months ending June, 1920, 
1,330,350* net paid. 180 pages, 3 columns; 
length, 10]%^ in.; width, 2 14 in. Forms close 
10th second preceding month; final, 20th second 
preceding month. Office, 119 West 40th St. 

Advertising rates, agate, $9.00 a line; full 
page, $3,800; 2 columns, $2,-574; 1 column, 
$1,287. Back cover, $8,000. Second and Third 
Covers (4 colors only), $6,000. 



COSTUME ROYAL— Monthly (25th second 
preceding month). Fashions. Established 
1895. The Royal Pattern Co. (Inc.), publishers. 
Subscription, $3.50. Sworn detailed average 

circulation for six months ending June, 1920, 
67,059* net paid. 4 columns; length, 14 }-| in.; 
width, 2 Jl in. Forms close 1st day second 
preceding month. Office, 19 West 44th. 

Advertising rates, agate, 75 p a line; full page, 
$600; J-2, }4 or }/$ page pro rata; contracts cover- 
ing 6 pages to be used in year, $540 a page, 2 
pages to be used in one year, $500 a page. 

See advertisement on page 328. 



COURRIER DES ETATS-UNIS— Every 
morning including SL^NDAY, and WEEKLY. 
Saturday, French. Independent. Established 
1828. H. P. Samperf Co., publishers. Sub- 

scription, daily, $14; Sunday, .13; weekly, $6. 
Claimed average circulation for year 1920, 
daily, 18,650 net; Sunday, 28,270 net; weekly, 
31,700 net. Daily, 6 to S pages; Sunday, 14 
to 16 pages; weekly, 32 page?, 6 columns; length, 
daily, 21} 2 in.; weekly, 15 in.; width, 2}2 in. 
Can use mats. Office, 195-197 Fulton St. 

Advertising rates, agate, daily, $1.50 an inch, 
flat; Sunday or weekly, $1.75. Special notices, 
25 p a line, daily or Sunday. Readers, 2nd page, 
oOi a line; any other except first page, 25f. 
Amusements, week days, 15?; Sunday, 20? a 
line. 



CREDIT, The— Monthly (1st). Commercial. 
Established 1898. Nat. Association of Credit 
Men, publishers. Subscription, $3. Sworn 
detailed average circulation for six months, end- 
ing Sept., 1920, 32,621 net paid. 52 pages, 3 
columns; length, 10 Ji in.; width, 7 in. Cannot 
use mats. Forms close 19th. Office, 41 Park 
Row. 

Advertising rates, full page, $200; '^%, $150; 
h, S75. 



CROWLEY'S MAGAZINE— (1st). Mag- 

azine-Trade. Established 1915. Crowley 

Brothers, publishers. Subscription, $1. Circula- 
tion — not given by publisher. 32 pages, 1 col- 
umn; length, 10 in.; width, 3 32 in. Cannot use 
matrices. Forms close ten days in advance. 
Office, 511 E. 164th St. 

Advertising rates, full page, $50; }4 or H 
page pro rata; full page, in two colors, $75. 



CURRENT HISTORY MAGAZINE — 
Monthly (1st). Literary. Established 1914. 



142 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



New York Times Co., publishers. Subscription, 
S4. Sworn detailed average circulation for six 
montiis ending June, 1920, in excess of .^0,000. 
200 pages, 2 columns; length, 8 in.; width, 2 5^ 
in. Cannot use mats. Forms close 19th. 
Office, Times Square. 

Advertising rates, agate, 75$i a line; full page, 
$150; Vo or 14, pro rata with discounts of 10 
or SOTcon 3 or 12 times. 

CURRENT OPINION — Monthly (1st)- 
Literary. Established 1888. Current Litera- 
ture Pub. Co., publishers. Subscription, $4. 
Sworn detailed average circulation for six months 
ending June, 1920, 45,957 net paid. 160 pages, 
2 columns; length, 8 in.; width, 2Yt, in. Forms 
close 5th. Office, 50 W. 47th St. 

Advertising rates, agate, $1 a line; full page, 
S200: Vi or M pro rata. 4th cover (4 colors), 
S5,000; 2nd or 3rd covers (3 or 4 colors), S375. 

DAIRYMEN'S LEAGUE NEWS — Semi- 
monthly (10th and 25th). Dairy Farming. 
Established 1917. Dairymen's League Inc., 
publishers. Subscription, 750. Detailed aver- 
age circulation for year 1921, 82,628. 16 to 32 
pages, 4 columns; length, 13 in.; width, 2 J-^ in. 
Cannot use matrices. Forms close 1st and 15th. 
Office, 303 Fifth Ave. 

Advertising rates, agate, 60 5!, flat, a line. 

DAY — WARHEIT — Everv evening including 
SUNDAY; Yiddish-Ind. Established 1914-1905. 
American Jewish Publi-shing Corporation, pub- 
lishers. Subscription, $9. Sworn detailed aver- 
age circulation for six months ending March, 
1920, daily, 84,893* net paid; Sunday, 84,174* 
net paid; Saturday, 94,302* net paid. 12 pages, 
7 columns; length, 20 J^2 in.; width, 2 K in- Can 
use mats. Office, 183 E. Broadway. 

Advertising rates, agate, 20(5 a line; 5,000 lines, 
within one year, 210; 10,000 lines, 20 C. Position, 
20^ extra. Readers, 35?i a line; first page, -$1. 
Classified, 200 a line. 

See advertisement on page 339. 



DELINEATOR — Monthly (10th month pre- 
ceding). Women and Home. Established 1868. 
The Butterick Pub. Co., publishers. Subscrip- 
tion, $2.50. Sworn detailed average circulation 
for six months ending June, 1920, 1,019,531* 
net paid. 4 columns; length, 12^8 in-; width, 
2yi in. Forms close 20th of third preceding 
month. Office, Butterick Building. 

Advertising rates, agate, S8.50 a line; one 
column, $1,450; one page, $5,400; H page (84 
lines d. c), $1,350. Combined rate for "The 
Butterick Combination" which see. 



DE LUX — Spanish. Edition Pictorial Re- 
view, which see. 

DENTAL DIGEST— Monthly (1st). Den- 
tistry. Established 1894. The Dentist's 
Supply Co., publishers. Subscription, $1. 
Claimed average circulation for year ending 
Sept., 1920, 18,349 net paid. 116 pages, 1 
column; length, 8 in.; width, 5 in. Forms close 
6th. Office, 220 W. 42nd St. 

Advertising rates, full page, $70; \% page, 
$40; M page, $20. Classified, 30 words, $1. 

DESIGNER— Monthly (10th month preced- 
ing). Women and Home. Established 1887. 
Designer Pub. Co., publishers. Subscription, 
$2. Sworn detailed average circulation for 



NEW YORK 



six months ending June, 1920, 494,662* net paid. 
4 columns; length, 12 J^g in. ; width, 2 J^ in. Forms 
close 20th of third preceding month. Office, 
Butterick Bldg. 

Advertising rates, agate, $4.25 a line; one 
column, $725; \i page, (100 line d. c), 
$675; one page, $2,700. Combined rate for 

"The Butterick Combination" which see. 

DETECTIVE STORIES— Weekly (Tues.). 
Fiction. Established 1905. Street & Smith, 
publishers. Subscription, $6. Circulation — see 
Ainslee's. 160 pages, 2 columns; length, 8 
in. ; width, 2 5^ in. Cannot use mats. Forms 
close 7 weeks preceding. 

Advertising rates, sold in combination only — 
See Ainslee's Magazine. 



DIAL — Monthly (25th). Literary. Estab- 
lished 1918. The Dial Pub. Co., pubhshers. 
Subscription, $4. Claimed average circulation 
for six months ending July, 1920, 13,000. 136 
pages, 2 columns; length, 8 in.; width, 2'^/% in. 
Cannot use mats. Forms close 1st of month 
preceding. Office, 152 W. 13th St. 

Advertising rates, full page, $75; \2i $40; 
%, $22.50; M, $12.50; 1/16, S6.50. Back cover, 
$125; 3rd cover, $100; opposite reading, $90. 
5%, 10% or 15% on contracts covering 3, 6 
or 12 consecutive insertions. 



DRAMATIC MIRROR — Weekly (Sat.). 
Stage and Motion Picture. Established 1879. 
United Motion Picture Publications, publishers. 
Subscription, S6. Claimed average circulation 
for year 1919, 25,000. 52 pages, 4 columns; 
length, 113^ in.; width, 2 in. Office, 133 W. 
44th St. 

Advertising rates, agate, 310 a line. 



DRAMATIC NEWS — Weekly (Wed.). 
Dramatic. Established 1881. _ Edwin S. 

Bettelheim, publishers. Subscription, $4. 

Claimed average circulation for year ending 
June, 1920, 8,000 net. 36 to 40 pages, 3 columns; 
length, 10 in.; width, 2}^ in Can use matrices. 
Office, 1476 Broadwaj'. 

Advertising rates, agate, 18 cts. a Hne; 13 
times, 17 cts.; 26 times, 16 cts.; 52 times, 15 
cts. Position, 10% extra. Readers 50 cts. 
per line. 



DRUGGISTS' CIRCULAR— Monthly (1st). 
Pharmaceutical. Established 1S57. The Drug- 
gists' Circular (Inc.), publishers. Subscription, 
$2.50. Guaranteed average circulation for year 
1921, 15,000. 136 pages, 2 and 3 columns; 
length, 10;^ in.; width, 3 1/7 and 2J^ in. Can 
use matrices. Forms close 9th. Office, 100 
William St. 

Advertising rates, full page, $90; Yj,, $55; J4, 
$35; y%, $22; three issues, $88, $52, $30, $19; 
six issues, $84, $44, $26, $15; twelve issues, 
$75, $42, $22, $13. Classified, each six words, 
250. 



DRUG TOPICS — Monthly (1st). Drug 
Trade. Established 1884. Verneur Pratt, 
publisher. Subscription, $1. Claimed average 
circulation for year ending June, 1920, 50,492. 
134 pages, 2 columns; length, 7 in. ; width, 1 13/16 
in. Cannot use matrices. Forms close 10th. 
Office, 25 City Hall Place. 

Advertising rates, full page, $150; J'2, $79; 
M. $40; 3 months' contract, $115, $60 or $31; 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



143 



NEW YORK 



6 months, $144, $75 or $38; 12 months, $125, 
$68 or $35. 2 colors, 25% per page extra. 
Rate page, 25% additional per page; page oppo- 
site 3rd cover, table of contents, first reading or 
last pure reading, $150; back cover (2 colors), 
$300; second cover (2 colors), $225; 3rd cover 
(2 colors), $200; Central spread (2 colors), 
$350. Classified, 10 f< per word. 



DRUG TRADE WEEKLY — (Sat.). Retail 
Drug Trade. Established 1918. D. O. Haynes 

& Co., publishers. Subscription, $2.50. Claimed 
average circulation for year ending June, 1920, 
17,500. 56 pages, 2 columns; length, 9 3-2 in.; 
width, 3 J-ji in. Cannot use matrices. Forms 
close iSIonday. Office, 3 Park PI. 

Advertising rates, full page. $90; Vi, $48; 
H, $26; 3s, $14; 1/16, $8; 4 times, $82, $45, 
$25, $13 or $7; 13 times, $72, $40, $22, $12 or 
$6.50; 26 times, $66, $36, .$20, $11 or $6; 52 
times, $60, $33, $18, $10 or $5.50. Classified, 
$1 an issue for 25 words or less; 4fi per word for 
additional space. 



DRYGOODSECONOMIST — Weekly (Sat.). 
Established 1846. Textile Pub. Co., publishers. 
Subscription, $6. Sworn detailed average cir- 
cnlation for year 1919, 14,446 net 1.53 pages, 
4 columns; length, 12 3^ in.; width, 2 1/16 in. 
Office, 239 West 39th St. 

Advertising rates, full page, .$275; H, $150; 
Ji, $80; yearly contract, four pages, $225; 26 
pages, $200. Inserts (one sheet, 2 pages), 

$350; front cover (includes one extra color), 
$650; 2nd or 4th cover (color extra), $350; 
3rd cover (colors extra), $300; Buyers Merchan- 
dise Guide (Economist Group 5 papers), $12 
per week. 



DRY GOODS GUIDE — IMonthly (15th). 
Dry Goods Trade. Established 1898. Hewitt 
Publishing Corp., publishers. Subscription, $3. 
75 pages, 2 columns; length, lOJ'l in.; width, 
Z% in. Forms close 10th of month. Office, 2.5 
West 43rd St. 

Advertising rates, full page, $100; six months, 
$90; twelve months, $80. Half page, $55, 
$50 or $44. Quarter page, $30, $26 or $24. 
Extra colors, $40 each. 



DUN'S INTERNATIONAL REVIEW — 
Published in four editions — English (Monthly — 
1st), Spanish (Monthly — 1st), French (E. O. 
Monthly — 1st), Portuguese (E. O. Monthly — 
1st); Also DUN'S REVIEW — Weekly (Sat.). 
Commercial and Export. Established 1893. 
K. G. Dun & Co., publishers. Subscription, 
Weekly Review, $2; Intn'l Review, $3. Sworn 
average circulation for year 1920; International 
Review, 50,000 net; Weekly Review, 6,000 net. 
Weekly, 24 pages; International, 300 pages; 
weekly, 3 columns; length, 10 J^ in.; width, 
2 3^ in.; International, 2 columns; length, \Q^/i 
in.; width, 3 5s in. Can use matrices. Forms 
close weekly, 10 days in advance; International, 
25th second month preceding. 

Advertising rates, weekly, 400 a line; 
1,000 lines, on yearly contract, 35^; 1,.500 
lines, 34p; 2,000 lines, 33f;; 2,500 lines. 32f!; 
3,000 lines, 31c; 3, .500 lines, 30!^. INTER- 
NATIONAL REVIEW, all four Editions, on 
yearly contract, full page, $315; 32. $175; 5g, 
$125; 3-4. $100; 3b, $70; i,, $.55. English and 
Spanish, $235, $130, .$95, $75, $55 or $45; either 
English or Spanish, $130, $75, $55, $45, $35 



NEW YORK 



or $30. Advertisements running less than one 
year are subject to additional charge of 8, 
15 or 25% on less than 12, 9 or 5 months respec- 
tively. Preferred position, 25% extra. 

ECONOMICA— Spanish Edition Pictorial Re- 
view, which see. 



ELECTRICAL RECORD— Monthly (1st), 
Established 1892. The Gage Pub. Co. (Inc.) 
publishers. Subscription, .|3. Sworn detailed 
average circulation for six months ending June, 
1920, 8,148* net paid. 350 pages, 2 columns; 
length, 10 3^ in.; width, 3?8 in. Forms close 
20th. Office, 114 116 Liberty St. 

Advertising rates, full page, $175; 3 pages 
within year, $140; 6 pages, $130; 9 pages. $127.50; 
12 pages, $125. 



ELECTRICAL WORLD — Weekly (Sat.). 
Electrical. Established 1874. McGraw-Hill 
Co., Inc., publishers. .Subscription, $5. Sworn 
detailed average circulation for first six months 
1920, 23,778* net paid. 229 pages, 2 columns; 
length, 10 in.; width, 3?s in. Cannot use mats. 
OflSce, 10th Ave. and 36th St. 

Advertising rates upon application. 



ELECTRIC RAILWAY JOURNAL— Week- 
ly (Saturday). Electric Railway Education. 
Established 1884. McGraw-Hill Co. (Inc.), 

publishers. Subscription, $4. Sworn detailed 
average circulation for six months ending June, 
1920, 6,069* net paid. 60 pages, 2 columns; 
length, 10 in.; width, 3J-4 in. Cannot use mat- 
rices. Office, 10th Ave. & 39th St. 

Advertising rates upon application. 



ELITE STYLES— Monthly (1st of month 
preceding). Fashions. Established 1896. 

Elite Styles Co. (Inc.), publishers. Subscrip- 
tion, $3.50. Guaranteed average circulation for 
year 1921, 120,000. 60 pages, 4 columns; 

length, 14 in.; width, 2'^ in. Can use matrices. 
Forms close 5th of second preceding month. 
Office, 9-11 East 37th Street. 

Advertising rates, agate, $1.25 a line; full 
page, $825; i^, $440; H, $230. 



ELKS- ANTLER — Monthly (10th). Fra- 
ternal-Elks. Etsablished 1895. S. R. More- 
land, publisher. Subscription, $1.50. Claimed 
average circulation for year 1920, 13,500 net 
paid. 40 pages, 2 columns; length, 8 in.; width, 
2% in. Office, 1158 Broadway. 

Advertising rates, full page, $55; }-^ page, 
$35; )4: page, $20. Readers, $5 an inch. 



ELORE— Every morning including SUNDAY. 
Hungarian-Socialist. Established 1900. Hun- 
garian Federation of the S. P., publishers. 
Subscription, $4. Sworn average circulation for 
six months prior to April, 1920, daily, 25,000; 
Sunday, 23,000 net paid. 6 pages, 8 columns; 
length, \'d% in.; width, 2 1/12 in. Can use 
matrices. Ofiice, 5 East Third Street. 

Advertising rates, agate, lo^i a line; 5,000 lines, 
on yearly contract, 12?; 10,000 lines, lOf!. Read- 
ers, 30(i a line; first page, $1. Classified, 20? 
a line. 

ENGINEERING NEWS-RECORD — Week- 
ly (Thurs.). Technical. Established 1874. 
McGraw-Hill Co., Inc., publishers. Subscrip- 
tion, $5. Sworn detailed average circulation for 



144 



NELSON CHESiMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



six months ending June, 1920, 30,772* net paid. 
250 to 270 pages, 2 columns; length, 10 in. ; width, 
3^8 in. Office, 10th Ave. at 36th St. 

Advertising rates, full page, .$170; }^, Mi J^. 
1/16 page pro rata. 



ERIE RAILROAD MAGAZINE — Monthly 
(1st). Railroad Employes. Established 1905. 
Erie Railroad, publishers. Subscription, S3. 
Claimed average circulation for year 1920, 
24,000 net. 80 pages, 2 columns; length, 7 J'2 in; 
width, 2 J^ in. Can use mats. Forms close 
17th. Office, .50 Church. 

Advertising rates, full page, .$50; H, .830; 
M, S18; H, $8; six months contract, $41,662^3, 
.$26.66?^, $13..33k3 or $7.50; one year, $41.6&^3, 
$25, $12.50 or $6.66^^. 



EVERYBODY'S MAGAZINE — Monthly 
(23rd or month preceding). Fiction. Estab- 
lished 1899. The Ridgway Co., pubHshers. 
Subscription, $2.75. Sworn detailed average cir- 
culation for six months ending June, 1919, 
339,185 net paid. 3 columns; length, 10 34 in- 1 
width, 2 J4 in. Forms close 10th of second pre- 
ceding month. Office, Spring and MacDougal 
Sts. 

Advertising rates, agate, $2.25 a line; full 
page, $800; two columns, $600; one column, 
•$300. Fourth cover (three colors and black), 
$1,500; third or second cover, $1,400; inside 
color pages, $1,500; inside pages (two colors), 
$1,000. 



EVERYDAY ENGINEERING — Monthly 
(1st). Mechanical. Established 1915. Ev- 
eryday Mechanics Co. (Inc.), publishers. Sub- 
scription, $2. Detailed average circulation for 
year 1919, .50,500* net paid. 96 pages, 3 col- 
umns; length, 5^ in.; width, Ijl in. Cannot 
use matrices. Forms close 5th. Office, 35 
W. 42nd St. 

Advertising rates, agate, 430 a line; full page, 
$180; yi or M page, pro rata; back cover (two 
colors), $300; three colors, $400; inside cover (two 
colors), $200, (three colors), $300. Discounts 
of 5, 10 or 20% on 3, 6 or 12 insertions. Clas- 
sified, 7fS per word. 



EVERYGIRL'S MAGAZINE — Monthly 
(15th preceding). Magazine of the Camp Fire 
Girls. E.stablished 1912. Camp Fire Girls 
(Ind.), publishers. Subscription, $1. Detailed 
average circulation for 1921, 14,052*. 18 pages, 
3 columns; length, 10 in.; width, 2 34 in- Cannot 
use mats. Forms close 10th of month preceding. 
Office, 31 East 17th. 

Advertising rates, agate, 15(^ a line; full page, 
$60; inside cover (one color), $80, (two colors), 
$100. Back cover (two colors), $120; black and 
white, $100. 



EXPORT AMERICAN INDUSTRIES. 
—Monthly (1st). Also AMERICA, Spanish 
edition. Monthly; (1st) L'AMERIQUE, French 
Edition, Monthly (1st), and A'AMERICA, 
Portuguese Edition, Monthly (1st). Semi-Litera- 
ry — Semi-Trade. — Export. Established 1908. 
Steven de Csesznak (Inc.), publisher. Subscrip- 
tion, $3. Sworn detailed average circulation for 
six months ending June, 1920, English, 15,307*; 
Spanish, 25,336*; French, 10,297*; Portuguese, 
10,293*. 250 pages, 2 columns; length, 10 in.; 
width, 3% in. Forms close 5th. Office 30 
Church St. 



NEW YORK 



Advertising rates, all four editions, full page 
$500; H $265; 14, $183; H, S143; H, $100;, 
Vs, $77; 1/12, $60; any three editions, .$400, 
$215, $150, $118, $83, $64 or $50; anv two edi- 
tions, $290, $158, $115, .$88, $63, .$48 or $38; 
any one edition, $160, $90, $67, $50, $40, $30 
or $25. Back cover, four editions, $950. In- 
side covers or opposite reading, 25% extra; 
page facing inside cover or page facing alpha- 
betical or classified index, 20% extra. 



EXPRESS GAZETTE— Monthly (1st). Ex- 
press Traffic. Established 1S73. Express 
Gazette Pub. Co., publishers. Subscription, $1. 
Claimed average circulation for vear ending June, 
1920, 18,000. 40 pages, 3 columns; length, 10 in.; 
width, 2 in. Forms close 20th. 

Advertising rates, $5 an inch; full page (30 
in.), $75; 3-2, $42; H, $25; 3 issues, $4.75, $70, 
$40 or $23; 6 issues, $4.50, $60, $35 or $21; 
12 issues, $4.25, $60, $32 or $18. 



FAME AND FORTUNE— See Riker & 
King List K. 



FAMILY JOURNAL — Monthly (15th). 
Light Fiction. Established 1882. The Inter- 
national News Co., publishers. Subscription, 
$1.75. Claimed average circulation for 1920, 

76,000 net. 80 pages, 3 columns; length, 10 
in.; width, 2 34 in. Can use matrices. Forms 
close 28th. Office, 83-85 Duane St. 

Advertising rates, 25p a line; full page, 
$100; 14 and 34 pages, pro rata; one column, 
$35; back cover page, $125. 



FAMILY STORY PAPER— Every Saturday. 
Literary. Established 1873. Norman L. 

IMunro, publisher. Subscription, 83. Claimed 
average circulation for year 1920, 16, .500. 8 
pages, 5 columns; length, 20 in.; width, 2 34 
in. Can use matrices. Forms close three weeks 
in advance. Office, 338 Pearl St. 

Advertising rates, agate, 20 cts. a line. 



FARM AND FIRESIDE — Monthly (5th). 
Agricultural and Family. Established 1877. 
The Crowell Publishing Co., publishers. Sub- 
scription, 50e. Sworn detailed average circula- 
tion for 6 months ending June, 1920, 744,200* 
net paid. 4 columns; length of columns, 12J^. 
in.; width, 2 34 in. Cannot use mats. Forms 
close 5th preceding. Executive Office, 381 

Fourth Ave. 

Advertising rates, agate, $5 a line; full page, 
$3,500; half page (180 lines, d. c), $1,750; 
quarter page, $875; center spread (black and 
white), $7,000; 2nd or 3rd covers (one color and 
black), $4,200; 4th cover (one color and black), 
$5,000; center spread (one color and black), 
$7,800; tint page (one color and black), .$3,900. 



FASHIONABLE DRESS — Monthly (25th). 
Fashions. Established 1915. Fashionable Dress 
Pub. Co. (Inc.), publishers. Subscription, $3.50. 
Detailed average circulation for year 1921, 
8.5,000. .52 pages, 4 columns; length, 12 '2 in.; 
width, 2 Vg in. Cannot use mats. Forms close 
1st of second month preceding. Office, 250 
Fourth Ave. 

Advertising rates, agate, 60c a line; full page 
$400; 3'2i 34 or 3^ page pro rata. Fourth cover 
(4 colors), $650; second and third covers (four 
colors), $550. 

See advertisement on page 366. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



145 



NEW YORK 



FASHION BOOK — See Pictorial Review. 



FIELD — Monthly (1st). Agricultural and 
Live Stock. Established 1902. Advanced 

Agricultural Pub. Co., publishers. Subscription, 
$4. Sworn detailed average circulation for 
year 1920, 14,227* net paid. 102 pages, 

3 columns; length, 10 in.; width, 2\i in. Cannot 
use matrices. Forms close 10th. OfiBce, 2 W. 
45th St. 

Advertising rates, agate, 48 jS a line; full 
page, $200; ]/2> 14 or 3-i page, pro rata. Dis- 
count of 10% on 12 times contract. Back cover 
(3 or 4 colors), $400; second or third cover 
(3 or 4 colors), .$.300. 

FIELD AND STREAM— Monthly (25th 
preceding). Sport. Established 1895. E. F. 
Warner, publisher. Subscription, $2.30. Guaran- 
teed average circulation for year 1921, 100,000 
net paid. 160 pages, 3 columns; length, 10}^ 
in.; width, 2}4 in. Forms close 5th. Office, 
25 West 45th St. 

Advertising rates, agate, 95(! a line; one 
column, $135.85; two columns, $271.70; full page, 
$400. Back cover (3 process colors), $800; 
second or third covers, (three process colors), 
$550. 

See advertisement on page 383. 



NEW YORK 



FILM FUN — Monthly (10th preceding). 
Mo\'ing Picture Humor. Established 1915. 
Leslie-Judge Co., publishers. Subscription, 
$2. Claimed average circulation for year 

1919, 80,000 net. 56 to 60 pages, 3 column; 
length, 9}-^ in.; width, 2}^ in. Cannot use 
matrices. Forms close 10th of 2nd preceding 
month. Office, 225 Fifth Ave. 

Advertising rates, agate, 50 e a line; full 
page, $200; double column, $134; one column, 
$67; back cover (either 2 or 3 printings), $300. 



FINANCIAL AGE— Weekly (Sat.). Fi- 

nancial. Established 1900. F. Howard Hooke, 
publisher. Subscription, $5. Circulation — not 
given by publisher. 32 pages, 3 columns; length, 
11 in.; width, 2}4 ii- Can use matrices. 

Advertising rates, agate, 30 cts. a line, flat. 



FINANCIAL WORLD— Weekly (Mon.). Fi- 
nancial. Louis Guenther, publisher. Subscrip- 
tion, $10. Circulation — not given by publisher. 
52 pages, 3 columns; length, 10 5^2 in.; width, 
2 }4, in. Can use mats. Office, 29 Broadway. 

Advertising rates, 40fi a line; full page, $180; 
l>2 or }4 pro rata; inside front cover or out-side 
back cover, $200. Discount of 5, 10 or 15% 
on 3, 6 or 12 months' contract. 



FINANCIER — Semi-monthly (1st and 
1.5th). Banking. E.stablished 1867. The 
Financier Pub. Co., publishers. Subscription, 
$6. Sworn detailed average circulation for year 
1920, 5,549* net paid. 76 pages, 3 columns; 
length, 10 in.; width, 2}4 in. Can use matrices. 

Advertising rates, agate, 30 cts. a line; full 
page, $125; H or }^ pro rata. 



FIRE AND WATER ENGINEERING — 

Weekly (Wed.). Fire Protection and Water 
Supply. Established 1877. Fire & Water 



Engineering, Inc., publishers. Subscription, $4. 
Sworn detailed average circulation for six months 
ending June, 1920, 4,898 net paid. 56 pages, 
2 columns; length, 10 in.; width, S% in. Cannot 
use mats. Form.s close 2 weeks in advance. 
Office, 318 W. 39th St. 

Advertising rates, full page, $125; }.4, $70; 
M. $40; J/g, $25; 1/16, $15; 4 weeks on yearly 
contract, $115, $65, $38, $23 or $14; 13 weeks, 
$105, .860, $35, $20 or $12; 26 weeks, $95, $55, 
$30, $18 or $11; 52 weeks, $85, $45, $25, $15 
or $10. Cover space includes extra color; front 
(7x6 J/s in.), $200; back, $150; 2nd, $125; 3rd, 
$110. 



FLORISTS' EXCHANGE— Weekly (Sat.). 
Florist, Seed and Nursery. Established 1888. 
A. T. De LaMare Co. (Inc.), publishers. Sub- 
scription, $2.50. Claimed average circulation for 
year 1920, 9,000. 52 to 64 pages, 4 columns; 
length, 11 I9 in.; width, 2^ in- Office, 438-448 
West 37th St. 

Advertising rates, $2 an inch; four times, $1.75; 
thirteen times, $1.60; fifty-two times, $1.25. 
Readers, 50% additional. Classified, 18 fi per 
line. 



FLYING — Monthly (1st). Aviation. Es- 
tablished 1911. Flying Ass'n (Inc.), publishers. 
Subscription, $3. Sworn detailed average cir- 
culation for six months ending June, 1920, 7,820* 
net paid. 64 pages, 2 columns; length, 10 in.; 
width, 5% in. Cannot use matrices. Forms 
close 15th. Office, 280 ^ladison Ave. 

Advertising rates, full page, $100; }4, $60; 
H, $35; }4, $18; 1/16, $10. Classified (minimum 
$2.50), 10 cts. per word. 

FOLLIA — Weekly (Sun.). Italian-Republi- 
can. Established 1893. Marziale .Sisca, pub- 
lisher. Subscription, $3. Claimed average 
circulation for year 1919, 41,000 net. 8 pages, 
7 columns; length, 19 } 3 in.; width, 2 1/10 in. 
Office, 226 Lafayette St. 

Advertising rates, $1.00 an inch. 



FORBES MAGAZINE— Fortnightly (Sat- 
urday). Finance and General Business. Es- 
tablished September, 1917. B.'C. Forbes Pub. 
Co. (Inc.), publishers. Subscription, $4. 

Claimed average circulation for year ending 
March, 1920, 35,000 net paid. 36 pages, 4 
columns; length, 12^ in.; width, 2}4 in. Can 
use matrices. Forms close 14 days preceding. 
Office, 299 Broadway. 

Advertising rates, agate, 40 (f a line; full page, 
$250; 14, $125; 14, $62.50; back cover, $.500. 

FOREST AND STREAM— Monthly (10th 
month preceding). Outdoor Sports. Established 
1873. Forest and Stream Pub. Co., publishers. 
Subscription, $3. Sworn detailed average cir- 
culation for six months ending June, 1920, 
42,583* net paid. 64 pages, 3 columns; length, 
10 in.; width, 2 34 in. Forms close 25th second 
month preceding. Office, 9 East 40th St. 

Advertising rates, agate, 75? a line, flat. 

FORUM — Monthly (25th preceding). Public 
questions. Established 1886. Forum Pub. 
(5o., publishers. Subscription, $4. Claimed av- 



\ OVERT I SING must be seen: il must be read: it must be understood: 
^ it must be believed: it must create a want. 



146 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



erage circulation for six months ending March, 
1920, 20,000. 128 pages, 2 columns; length, 8 
in.; width, 2 ?i in. Cannot use mats. Forms 
close 10th. Office, 128 East 28th St. 

Advertising rates, agate, 55 e a line; full page, 
$100; yi OT }4 pro rata. Back cover, $175; 
second or third covers, $125. 



FOURTH ESTATE— Weekly (Sat.). Jour- 
nalistic & Advertising. Established 1894. 
Ernest F. Birmingham, publisher. Subscription, 
$4. Circulation — not given by publisher. 40 
pages, 4 columns; length, 10J4 in.; width, 1 11/12 
in. Can use matrices. Office, 232 W. 59th. 

Advertising rates, 50 cts. a line; full page, 
$280; front cover, $400; back cover and special 
position, $350. Classified, 25 cts. a line. 

FRANCE, LA — Monthly (1st). French 
Art, Literature, Stage and Politics. Established 
1917. La France Publishing Corp., publishers. 
Subscription, $3. Claimed average circulation 
for six months ending July, 1920, 10,000. .52 
pages, 2 columns; length, 1114 in-; width, 4 1/16 
in. Cannot use mats. Forms close 20th. 
Office, 220 West 42nd St. 

Advertising rates, agate, 63(! a line; full page, 
$200; 14, $110; Ji, $60; Vs, $35. Discounts 
of 20% on 12 pages, 10% on 6 pages and 5% 
on 3 pages. 

FROST, LANDIS & KOHN— 

See advertisement on pages 324, 325 and 326. 



GAELIC AMERICAN— Weekly (Saturday). 
Irish interests. The Gaelic American Pub. 
Co., publishers. Subscription, $2. Claimed av- 
erage circulation for six months ending June, 
1920, 40,000 net paid. 8 pages, 7 columns; 
length, 20 in.; width, 2^i in. Office, 165 William. 

Advertising rates, $2.50 an inch. Discount 
5, 10 or 20% on 13, 26 or 52 times. 

GENTLEWOMAN — Monthly. Farm and 
Town Home. Established 1871. W. J. Thomp- 
son Co., publishers. Subscription, 20^ a year. 
Sworn detailed average circulation for six months 
ending June, 1920, 1,197,199* net paid. 24 to 
48 pages, 4 columns; length, 12 J 2 in.; width, 
2J^ in. Cannot use mats. Forms close 20th 
o'f second month preceding. Publishing Office, 
615 West 43rd St. 

Advertising rates, agate, $6 a line. Discounts, 
10 % quarter page, 15 % half page, 20 % full page. 

See advertisement on page 323. 



GIORNALE ITALIANO— Every morning 
including SUNDAY. Italian-Ind. Estab- 
lished 1908. Italian Press Pub. Assn. (Inc.), 
publishers. Subscription, $5. Circulation — not 
given by publisher. 8 pages, 7 columns; length, 
20 in.; width, 214 ii. Can use mats. 

Advertising rates, agate, 10 cts. a line; real 
estate, mail order or patent medicine, 15 cts. 
Po.sition, 15 or 25% extra. Readers, 50 cts. 
a line. Classified, 10 cts. a line. 

GLAS N.\RODA — Every morning except Sun- 
day. Slovenian-Ind. Established 1892. Slo- 
venic Pub. Co., publishers. Subscription, $6. 
Sworn average circulation for six months end- 
ing June, 1920, 11,215 net paid. 6 to 20 pages, 
7 columns; length, 20 J4 in.; width, 2 J^ in. 
Office, 82 Cortlandt St. 

Advertising rutos, 7«? a line; 2, .500 lines, on 
yearly contract, GHf, 5,000 lines, 60; 10,000 



NEW YORK 



lines, SJ^fi. Thursday edition, 10% extra. 

Position, 25% extra. Reading notices, 30 ji 

a count line. 



GLOBE AND COMMERCIAL ADVER- 
TISER — Every evening except Sunday. In- 
dependent. Established 1793. The Commer- 
cial Advertiser Ass'n, publishers. Subscrip- 
tion, $10.80. Sworn detailed average circulation 
for twelve months ending September 30, 1919, 
184,393 net paid. 12 to 32 pages, 8 columns; 
length, 21 3/7 in.; width, 2ys in. Can use mats. 
Office, 73-83 Dey Street. 

Advertising rates, agate, 45 f! a line, flat; 
next or following reading, .55?!; next and following 
reading, 65 d; top and next reading, 90 f*; pages, 
2 or 3, according to position, 900, $1.10, $1.35 
or $1.80 a line; other designated pages, 55p, 
700, 850 or $1.10 a line. Readers, page 2 or 3, 
$4.80 a line; other inside pages, $2.40; first 
page, $6. Classified, 400 a line. 



G. LOGAN ?AYNE CO— 
See advertisement on pages 313, 314, 315 
and 316. 



GOLF ILLUSTRATED — Monthly (1st). 
Golfing. Established 1914. Golf Illustrated 
(Inc.), publishers. Subscription, $4. Claimed 
average circulation for year 1920, 8,600. 52 
pages, 4 columns; length, 12 in.; width, 2 in. 
Cannot use mats. Forms close 18th. Office, 
425 Fifth Ave. 

Advertising rates, agate, 350 a line; full page, 
$200; 14 or H pro rata, with a discount of 20%, 
on 12 consecutive insertions. 



.GOOD HOUSEKEEPING — Monthly (20th). 
Family and Home. Established 1885. Inter- 
national Magazine Co., publishers. Subscrip- 
tion, $3. Sworn detailed average circulation for 
six months ending June, 1920, 682,823* net paid. 
160 pages, 3 columns; length, 10 3/16 in.; width, 
2 14 ii. Forms close 25th third month preceding. 
Office, 119 West 40th St. 

Advertising rates, agate, $6 a line, flat; full 
page, $2,500; in two colors, $3,300. Back cover 
(4 colors), $5,000; second or third covers (4 
colors), $4,500. 



HARDWARE AGE— Weekly (Thurs.). Hard- 
ware Trade. Established 1855. Iron Age Pub. 
Co., publishers. Subscription, $3. Sworn de- 
tailed average circulation for six months ending 
June, 1920, 16,909* net paid. 56 pages, 2 col- 
umns; length, 10 in.; width, 3 7/16 in. Cannot 
use matrices. Forms close 9 days in advance. 
Office, 239 W. 39th St. 

Advertising rates, full page, $145; J 2, $82 
li, $50; 's, $32; 1/16, $15; on contract, 3 times 
$140, $80, $46, $26 or $14; 6 times, $130, $70. 
$40, $23 or $12; 9 times, $126, $68, $38, .$22 
or $12. .50; 13 times, $120, $64, $36, $20 or $12 
18 times, $114, $63, $34, $19 or $11; 26 times 
$108, $60, $32, $18 or $10; 39 times, $102 
$57, $31.50, $17 or $9.50; 52 times, $96, $54 
$30, $16 or .$9. 

HARDWARE DEALERS' MAGAZINE— 
Monthly (1st). Trade. Established 1893. D. 
T. Mallett, pubHsher. Subscription, $1.50. 
Claimed average circulation for year ending 
June, 1920, 17, .500 net. 200 pages, 2 columns; 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



147 



NEW YORK 



length, 8 in.; width, 2J^ in. Forms close 20th. 
Can use matrices. Office, Grand Central Palace. 
Advertising rates, upon application. 



HARDWARE REVIEW— Monthly (21st). 
Trade. Pentz Pub. Co., publishers. Sub- 
scription, $2. Claimed average circulation for 
year ending June, 1920, 14,000. 78 pages, 2 
columns; length, 10 in.; width, 3 ^2 in. Can 
use matrices. Forms close loth. Office, Wool- 
worth Bldg. 

Advertising rates, full page, $80; J^, $46; 
H, $20.50; 14, $15.25; 6 times, $75, $43, .$24.75 
or $14.25; 12 times, $70, $40, $23 or $13.25; 
2nd cover (all covers in two colors), $100; 3rd 
cover, $90; back cover, $125; front cover, $150. 

See advertisement on page 342. 



HARPER'S BAZAR — Monthly (25th pre- 
ceding month). Fashions, Fiction and Society. 
Established 18G7. International Magazine Co., 
publishers. Subscription, $6. Claimed aver- 
age circulation for 1920, 125,000. IIG to 192 
pages, 4 columns; length, 12 in.; width, 2 in. 
Forms close 22nd second preceding month. 
Office, 119 W. 40th St. 

Advertising rates, full page, $1,000; ^2. J-4 
or J/g pro rata; effective Aug., 1921, full page, 
$1,200; }/2, % or J-s, pro rata; second or third 
covers (4 colors), $2,200; back cover (4 colors), 
$2,500. Classified, under heading "Where to 
Shop" (limited to 4 lines), four insertions, $40; 
twelve insertions, $100. 

See advertisement on page 394. 

HARPER'S MAGAZINE— Monthly (1st). 
Literary. Established 1850. Harper & Brothers, 
publishers. Subscription, $4. Sworn detailed 
average circulation for year 1919, 82,770* net 
paid. 168 pages, 2 columns; length, 8 in.; width, 
2 5^ in. Forms close 1st preceding month. Office, 
Franklin Square. 

Advertising rates, agate, $1.50 a line; full 
page, $300; >2 or ]4, pro rata. 

HEALTH CULTURE— Monthly (1st). Hy- 
giene. Established 1894. Health Culture 
Co., publishers. Subscription, $1.50. Circula- 
tion — not given by publisher. 96 pages, 2 
columns; length, 8 in.; width, 2 J^^ in. Forms 
close 15th. 

Advertising rates, agate, 35 cts. a line; $4 
an inch; full page, $50; }^, $25; ]4, $14; with 
10% discount on yearly contracts. 



HEARST'S MAGAZINE — Monthly (20th 
preceding). Controversial and Fiction. In- 
ternational Magazine Co., publishers. Subscrip- 
tion, $4. Sworn detailed average circulation 
for six months ending June, 1920, 481,967* 
net paid. 92 pages, 4 columns; length, 12 's 
in.; width, 2 34 in. Forms close lOth to 15th 
of second preceding month; covers one month 
earlier. Office, 119 West 40th St. 

Advertising rates, agate, $3.50 a line; full 
page, $2,000; H, $1,050; M. $-550; 2nd or 3rd 
cover, 2, 3 or 4 printings, $3,000; fourth cover, 
2, 3 or 4 printings, $4,000; Gravure Insert, 
right hand, $2,300; left hand, $2,200. 



NEW YORK 



HEBREW STANDARD — Weekly (Fri.). 
Jewish (Printed in English). EstabHshed 1882. 
William J. Solomon, publisher. Subscription, 
$4. Circulation — not given by publisher. 20 
to 24 pages, 5 columns; length, 15 in.; width, 
214 in. Can use matrices. Office, 87 Nassau St. 



Advertising rates, agate, 20 p a line; 2,500 
lines, on yearly contract, 17c; 5,000 lines, 16p; 
10,000 lines, 15j*. 



HERALD — Every morning including SUN- 
DAY. Republican. Founded 1833-1835. 
Subscription, daily, $10; Sunday, $4. Sworn 
detailed average circulation for six months end- 
ing March, 1920, daily, 211,320 net paid; Sunday, 
233,996 net paid. Daily, 14 to 24 pages; Sun- 
day, 68 to 100 pages, S columns; length, 21 
in.; width, 2 3/14 in. Can use mats. 

Advertising rates, agate, morning or Sunday, 
oOp a line; 5,000 lines, on yearlv contract, morn- 
ing or Sunday, 4Sf; 10,000 lines, 45c; 20,000 
lines, 43p; 30,000 lines, 41?!. Position, 2nd 

or 3rd page, 30p extra; back page, 15c extra; other 
designated pages, 10c; next to reading, lOfi; 
following and alongside reading, 20«!, top of col. 
20e. Automobile (week day insertions are 

printed in all editions of The Herald and Evening 
Sun), 90(^, flat, a line; books, 45fi; 2,500 lines, 
within one year, 40$i. Readers, daily or Sun- 
day, $2.50 a line; last page, $4; first page, $5, 
other designated pages, $.3. Classified, wants; 
40fSaline; business classification, SOfi. ROTO- 
GRAVURE Section (Sunday addition — 7 cols. 
2 1^x20 J^), $1 a line; 13 times, 90fS; 26 times 
SOff; 52 times, 700. 



HEROLD — Every evening except Sunday. 
German-Ind. Established 1864. New Yorker 
Staats-Zeitung and Herold, publishers. Sub- 
scription, morning or evening issue, $0; Sunday, 
.$3. Circulation — not given by publisher. 8 
to 10 pages, 7 columns; length, 17 J 2 in.; width, 
2}-s in. Can use mats. Office, 22 N. William St. 

Advertising rates, daily, 20 j! a line. Discount 
of 5*^ or 10% on 10,000 lines within one year. 
Readers, 50p a line; first page, $1. Classified, 
15ff a line. . 

HOME BOOK OF FASHIONS — Quarterly. 
(Jan. 1, April 1, July 1, Oct. 1). Fashions. Es- 
tablished 1905. Home Pattern Co., publishers. 
Subscription, 30f! a copy. Claimed average cir- 
culation for year 1919, 520,000. 80 pages, 4 
columns; length, 12)2 in.; width, 2 J^ in. Can 
use half tones, 120 screen. Forms close Oct. 
20, Jan. 20, April 20, July 20. Office, 18 East 
18th St. 

Advertising rates, $1.50 a line; full page, 
$800 and pro rata down to and including }i page. 

See advertisement on page 376. 



HOME NEWS — Semi-weekly (Wednesday 
and Sunday). Independent. Established 1910. 
James O'Flarherty, publisher. Subscription, 

Wednesday, $1; Sunday, $1.50. Sworn aver- 
age circulation for year ending Sept., 1920, 
100,000*. 12 to 24 pages, 7 columns; length, 
21)4' in.; width, 2}4 in Can use matrices. 
Office, 373 E. 148th St. 

Advertising rates, agate, 25ji a line. Readers, 
35^; first page, 50f!. Classified, 25p a line. 



HOMILETIC REVIEW— Monthly (15th). 
Religious. Undenominational. Established 

1877. Funk & Wagnalls Co., publishers. 
Subscription, $3. Claimed average circulation 
for year 1919, 10,000 net. 115 pages, 2 columns; 
length, 8J^ in.; width, 2% in. Forms close 
1st. Office, 4th Ave. & 26th St. 

Advertising rates, agate, 30 cts. a line; full 
page, $50; ]4< 14, or ]/%, pro rata Inside cover, 
pages, $70; last cover, $100. 



148 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



HOTEL REVIEW— Weekly (Sat.). Hotel 
IManagement. E.stablished 1906. Gehring 

Pub. Company, publishers. Subscription, $3. 
Sworn detailed average circulation for six months 
ending June, 1920, 5,400* net paid. 56 pages, 
3 columns; length, 11 in.; width, 214 in. Cannot 
use mats. Forms close Wednesday. Office, 
1480 Broadway. 

Advertising rates, $5 an inch; full page, $90; 
H, $50; H, $30; }/$, $20; 13 times, $4, $75, 
$40, $23 or $15; 26 times, $3.50, $65, $35, $20 
or .S12: 52 times, $3, $60, $30, $18 or $10. Classi- 
fied, .$3 an inch. 



HOUSE & GARDEN — Monthly (1st). 
Architecture, Decoration, Household, and Horti- 
culture. Established 1901. Conde-Nast & 
Co. (Inc.), publishers. Subscription, $3.50. 

Sworn detailed average circulation for six months 
ending June, 1920, 76,639* net paid. 100 to 
144 pages, 4 columns; length, 11 J4 in.; width, 2 
in. Forms close 20th of second month preceding. 
Office, 19 West 44th St 

Advertising rates, full page, $650; }4, }4 or 
ys pro rata. Minimum display space, J^ page. 



HOUSE FURNISHING REVIEW— Monthly 
(15th). H. F.-Trade. Established 1892. House 
Furnishing Review, publishers. Subscription, $2. 
Sworn detailed average circulation for year 
1920, 11,446*. 104 pages, 2 columns; length, 
11 in.; width, 3 3^ in. Can use matrices. Forms 
close 20th of month preceding. Office, 253 
Broadway. 

Advertising rates, three months' contract, full 
page, $150; H, $95; M, $72; }-s. $45; 1/16, 
$29; six months' contract, $135, $85, $60, $39 
or $22; one year, $115, $70, $45, $30 or $18. 



ILLUSTRATED COMPANION — Monthly 
(1st). Fiction. Established 1880. F. B. War- 
ner Co., publishers. Subscription, 50?. De- 
tailed average circulation for year 1920, 270,000. 
16 to 32 pages, 4 columns; length, 13 ?4 in.; 
width, 2 li in. Forms close loth. Office, 96 
Chambers St. 

Advertising rates, agate, $1.50 a line; full 
page, $989.40; H. $523.80; }^i, $276.45. Demand 
position (all advertisements appear adjoining 
reading matter), 15% extra. Readers, $1.75 a 
line. 

See advertisement on page 343. 



ILLUSTRATED MILLINER — Monthly 
(1st). Fashion. Established 1900. The Illus- 
trated Milliner Co., publishers. Subscription, 
$6. Claimed average circulation for year 1919- 
20, 10,856. 64 to 206 pages, 2 columns; length, 
10 J 2 in-; width, 3^4 in. Forms close 20th. 
Office, 656 Broadway. 

Advertising rates, full page, $125; J^, $75; 
M. $45; Vs, $27. Discounts of 6%, 10% or 
15%, on yearly contracts covering 6, 8 or 12 
insertions. Position, 20% extra. 



INDEPENDENT — Weekly (Sat.). Re- 
view of World Events. Established 1848. 
Independent Corporation, publishers. Subscrip- 
tion, .$5. Sworn detailed average circulation for 
six months ending June, 1920, 105,000 net paid. 
36 to 56 pages, 3 columns; length, 10 J<4 in.; 
width, 2J4 in. Forms close two weeks preceding. 
Can use matrices. Office, 119 W. 40th St. 

Advertising rates, agate, $1.15 a line; full page, 
$450; one or two columns pro rata. Inside I 



NEW YORK 



covers, two colors, $500; three colors, $600; 
four colors, $700. Back cover, two colors, $600; 
three colors, $7.50; four colors, $900. Book 
Publishers, 85f a line; Private Schools, 75p. 



INDUSTRIAL MANAGEMENT— Monthly 
(1st). Technical. Established 1891. En- 
gineering Magazine Co., publishers. Subscrip- 
tion, $3. Sworn detailed average circulation for 
six months ending June, 1920, 16,618* net paid. 
300 pages, 2 columns; length, 10 in.; width, 3 3^2 
in. Cannot use mats. Forms close 10th. Office, 
120 West 32nd St. 

Advertising rates, $150 a page. 



INLAND MERCHANT — Monthly (10th). 
General Merchandise Retail Trade. Established 
1900. The Inland Merchant Publishing Co., 
publishers. Subscription, $3. Claimed aver- 
age circulation for year 1919, 7,126. 80 pages, 
3 columns; length, 10 H in. ; width, 2 J-i in. Forms 
close 5th. Office, 25 West 43rd St. 

Advertising rates, full page, $125; six months, 
$110; one vear $100; M, $65, $55 or $50; M. 
$34, $30, or $26. Extra colors, $50 each. 



INTERNATIONAL STUDIO — Monthly 
(1st). Art, Architecture and Decoration. Es- 
tablished 1897. John Lane Co., publishers. 
Subscription, $6. Claimed average circulation 
for year 1919, 7,500. 120 pages, 3 columns; 
length, 10 in.; width, 2}^ in. Forms close 10th. 
Office, 786 Sixth Ave. 

Advertising rates, agate, $7 an inch; full page, 
$210.00. H, M. Vs page, pro rata, with dis- 
counts of 3 mos., 10%; 6 nios., 15%; 12 mos., 
20%. 



IRON AGE— Weekly (Thurs.). Metal Work- 
ing Industrial Trade. Established 1855. Iron 
Age Pub. Co., publishers. Subscription. $6. 
Sworn detailed average circulation for six months 
ending June, 1920, 11,075 net paid. 300 to 375 
pages, 2 columns; length, 11 in.; \vidth, 3^^ in. 
Cannot use matrices. Office, 239 West 39th St. 

Advertising rates, upon application. 



JACOBS & COMPANY— 

See advertisement on pages 307, 308, 309, 
310 and 311. 



JEWISH FARMER— Monthly (20th). Yiddish- 
Agricultural. Established 1908. Jewish Agri- 
cultural and Industrial Society, publishers. Sub- 
scription, 50e. Circulation — not given by pub- 
lisher. 40 pages, 3 columns; length, 12 in.; 
width, 2 }4 in. Can use matrices. Forms 
close 5th. Office 174 Second Ave. 

Advertising rates (Jewish or English), 25 cts. 
a line; $2 an inch; full page, $40; yi, $25; M. 
$12.50. No charge for translations. 



JEWISH FORWARD — Every evening ex- 
cept Saturday and Sunday; SATL'RDAY and 
SL'NDAY morning. Jewish-Ind. Established 
1897. Forward Association, publishers. Sub- 
scription, $9. Sworn average circulation for six 
months prior to April, 1920; Eastern Edition, 
141,788*; Sunday, 152,707*; Western Edition, 
daily and Sunday, 32,500* net paid. 8 to 32 
pages, 7 columns; length, 21 in.; width, 2}^, in. 
Can use mats. Office, 175 E. Broadway. 

Advertising rates. Eastern Edition; agate, 28 fS; 
5,000 lines, 27c; over 10,000 lines, 25c; Western 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



149 



NEW YORK 



Edition; agate, 12(;; 5,000 lines, 11?; over 10,000 
lines, 9c. Classified, 20f a lines. 
.See advertisement on page 384. 



JEWISH GAZETTE— Weekly edition of 
Jewish News, which see. 



JEWISH JOURNAL— Every morning except 
Saturday. Jewish-Ind. Established 1901. 

Jewish Press Pub. Co., publishers. Subscription, 
$8. Sworn detailed average circulation for twelve 
months ending March, 1920, daily, 76,26.5*; 
Sunday, 62,2.58* net paid. 8 to 12 pages, 8 
columns; length, 21Ji in.; width, 2 1/12 in. 
Can use mats. 

Advertising rates, agate, 25 e a line; 2,500 
lines, within one vear, 22c; 5,000 lines, 21 p; 
10,000 lines, 20c. " Position, 20 to 100% addi- 
tional. Readers, 50p a line; first page, $1.50. 



JEWISH NEWS — Every evening except Sat- 
urday and Sunday; SUNDAY morning; GA- 
ZETTE, every Friday. Yiddish-Ind. Estab- 
lished, News 1885; Gazette 1874. Sarasohn & 
Son, publishers. .Subscription, News $8; Ga- 
zette $2.50. .Sworn average circulation for six 
months prior to April, 1920, News 57,514 net 
paid; Gazette, claimed for year 1920, 20,000. 
Either edition, 8 to 16 pages, 7 columns; length, 
21 in.; width, 2 1/12 in. Can use mats. Office, 
187 E. Broadway. 

Advertising rates, agate, daily, Sunday or 
weekly, 20 f a line; 5,000 lines, within one year, 
18c, Position, 10 to 25% extra. Readers, $1 
a line; first page, $2. 

JEWISH TRIBUNE — Weekly (Fri.). 
Jewish (in English). Family. Established 
1903. Dr. N. Mosessohn, publisher. Sub- 
scription, $3. Claimed average circulation for 
year 1919, 18,321. 8 pages, 7 columns; length, 
20 in.; width, 2 K in- 
Advertising rates, agate, 26i a line; 2, .500 
lines, 23p; 5,000 lines, 21c; 10,000 lines, 19f5; 
15,000 lines, 170; 25,000 liines, 15p. 



JOHN MARTIN'S BOOK — Monthly (15th). 
Juvenile. Established 1912. John Martin's 
House (Inc.), publishers. Subscription, $4. 
Claimed average circulation for year 1919, 23,000. 
64 to 96 pages, magazine size, 5 J-2x8 in. Forms 
close 30 days in advance. Office, 128 West 
.58th St. _ 

Advertising rates, all ads appear in two colors 
red and black unless otherwise arranged for, 
$1.50 a page; \o page, $80; H page, $45. Dis- 
count of 10 % allowed on three or more consecu- 
tive or six insertions within year. Cost of draw- 
ings and plates S35 a page; j^, $20; M. $12.00. 



JOURNAL — Every evening except Sunday. 
Established 1896. .Star Co., publishers. Sub- 
scription, $7. Sworn detailed average circulation 
for six months ending March, 1920, 712,778 net- 
paid. 10 to 24 pages, 8 columns; length, 20 
in.; width, 2i^ in. Can use matrices. Office, 
Broadway and 59th .St. 

Advertising rates, agate, $1.25, a line; next 
reading, $1.40; full position, $1.50. Preferred 
pages — spa.ce limited — pages 2 or 3. or maga- 
zine, $1.75; next to reading, $2; full position, 
2.25; sporting pages, $1.50; full position, $1.75; 
Comic page, $2.50. Readers, $10 a line; first 
page, $20. 



NEW YORK 



JOURNAL OF ACCOUNTANCY — Monthly 
(1st). Educational-Accounting. Established 
1905. Ronald Press Co., publishers. Sub- 
scription, $4. Claimed average circulation for 
six months ending Aug., 1920, 14,000 net paid. 
80 pages\ text; advertising page, 2 columns; 
length, 8in. ; width, 2^/8 in. Can use mats. 
Forms close ITth to 2ind. Office, 20 Vesey. 

Advertising rates, full page, $50; ]'o. $30; 
M. $20; Yi, $15; six times contract, $47. .50, 
$28.50, $19 or $14.25: twelve times, $45, $27, 
$18 or $13. .50. Back cover or page facing first 
page of reading, $60: page facing table of con- 
tents, or page facing list of authors, $55. 



JOURNAL OF AMERICAN BANKERS 
ASSOCIATION — Monthly (10th). Financial. 
Established 1908. The American Bankers Ass'n, 
publishers. Subscription, $2. Detailed aver- 
age circulation for year 1919, 24,283*. SO pages, 
3 columns; length, 9 in.; width, 2^^ in. Can 
use matrices. Forms close, 20th. Office, 5 
Nassau St. 

Advertising rates, agate, .50c a line. Discounts 
of 5, 10 or 20% on 3, 6 or 12 issues. Classified, 
50p a line. 

JOURNAL OF AMERICAN INSTITUTE 
OF ELECTRICAL ENGINEERS — Monthly 
(1st). Electrical. Established 1884. The 
American Institute of Electrical Engineers, pub- 
lishers. Subscription, $10. Claimed average 
circulation for six months ending Dec, 1919, 
13,000 net paid. 56 pages, 2 columns; length, 
10 in.; width, 3^8 in. Cannot use mats. Forms 
close 10th. Office, 33 W. 39th St. 

Advertising rates upon application. 



JOURNAL OF COMMERCE AND COM- 
MERCIAL BULLETIN— Every morning ex- 
cept .Sunday. Commercial and General News. 
Established 1827. Journal of Commerce and 
Commercial Bulletin (Inc.), publishers. .Sub- 
scription, $15. Sworn average circulation for 
six months prior to April 1, 1920, 26,396 net paid. 
20 to 32 pages, 8 columns; length, 21 H in.; 
width, 2 Yg, in. Can use mats. Office, 32 Broad- 
way. 

Advertising rates, agate, ZOi a line. Position, 
next to reading, 25%,; following and next to 
reading, 50% extra; first page (no spacing or 
time discounts), 75p a line. Discounts of 5, 
10, 15, 20% on 2,500, 5,000, 7, .500 or 10,000 
lines. Readers, $1 a line; first page, $2. 



JUDGE— Weekly (Saturday). Humorous. 

Established 1881. Leslie-Judge Co., publish- 
ers. Subscription, $7. Sworn detailed aver- 
age circulation for six months ending June, 1920, 
198,803* net paid. 36 pages, 3 columns; length, 
10 in ; width, 2^8 in. Forms close 3 weeks in 
advance. Office, 225 Fifth Ave. 

Advertising rates, agate, .S1..50 a line; full 
page, $630; M. Y< one or two colums, pro 
rata; 2nd or 3rd cover, $630; two printings, 
$900; three printings, $1,0.50; back cover, two 
or three printings, $1,200. 



JUGOSLOVENSKI SVIJET— Every day ex- 
cept Monday, including .Sunday. Crotian- 
Ind. Established 1908. Southern Star News 
Co., publishers. Subscription, $6. Sworn av- 
erage circulation for six months prior to Oct., 
1919, 13,500 net paid. 8 pages, 7 columns; 
length, 21 in.; width, 2% in. Cannot use mat- 
rices. Office, 351 W. 52nd St. 



150 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



Advertising rates, $1 an inch; one month, 
daily, $12; every other day, $7; twice a we?k, 
$5; once a week, $3 an inch. Readers, $1.20 
an inch. Classified, 30 words, $1. 



KOCH'S LIST RAILROAD MAGAZINES— 
See advertisement on pages 392 and 393. 



LADIES' HOME .JOURNAL FASHION SEC- 
TION — Monthly (1st preceding month). Wo- 
man's Fashion. Established 1905. Home 
Pattern Co. (Inc.), publishers. Subscription, free 
distribution. Guaranteed average circulation for 
year 1921, 2,000,000. 20 pages, i columns; length, 
12 3^ in.: width, 234 in. Cannot use matrices. 
Forms close 6 weeks preceding. Office, 1 14 5th 
Ave. 

Advertising rates, .$4.50 a line; full page, 
$3,000; J'^ or J^ pro rata. 2nd or 3rd cover 
(2 colors or black), $3,100; (3 or 4 colors), $3,200; 
4th cover (2, 3 or 4 colors), $3,500; Inserts 
(2 colors), $3,100. 

See advertisement on page 376. 



LESLIE'S WEEKLY— (Sat.). Illustrated. 
News. Established 1855. Leslie-Judge Co., 
publishers. Subscription, $7. .Sworn detailed 
average circulation for six months ending June, 
1920, 498,384* net paid. 40 to 44 pages, 4 
columns; length, 12 's in.; width, 2li in. Forms 
close three weeks in advance. Office, 225 Fifth 
Ave. 

Advertising rates, agate, $3 a line; full page, 
$2,000; 3^2 or 3-1, pro rata. Back cover, two 
printings, $2,600; three printings, $3,000; four 
printings, $3,300; Inside covers; two colors, 
$2,400; three colors, $2,800. Classified, $3 
a line, with discount of 15% on consecutive 
insertions. 



LIBERTY MAGAZINE— See Riker & King 
List K. 

LIFE — Weekly (Thurs.). Humorous. Es- 
tablished 1883. Life Publishing Co., publishers. 
Subscription, $5. Claimed average circulation 
for year 1919, 255,734 net paid. 44 to 80 pages, 
3 columns; length, 10 in.; width, 2^8 in. Forms 
close 21 days in advance. OSice, 17 W. 31st St. 

Advertising rates, agate, $2.75 a line; full 
page, $1,155; li or 3i, pro rata. 2nd or 3rd 
cover (2 colors), $1,975; (3 colors), $2,100; 
4th cover (3 colors), $2,900. Readers, $4.25 
a line. 

LITERARY DIGEST— Weekly (Saturday). 
Literary-Review. Estabhshed 1890. Funk & 
Wagnalls Co., publishers. .Subscription, $4. 
Sworn average circulation for six months ending 
Oct., 1920, 1,200,000 net paid. 44 to 88 pages, 
3 columns; length, 10 fl in.; width, 2 J^ in. Forms 
close eleven days in advance. Office, 354 4th 
Ave. 

Advertising rates, agate, $9 a line; full page, 
$4,000; one column, $1,350; double column, 
$2,700. Back cover (two colors), $7,000; (three 
colors), $7,500; (four colors), $8,000. Inside 
covers, $5,500, $6,000 or $6,500. Special School 
rate., $4.50 a line. 



LIVE STORIES— Monthly (1st preceding). 
Literary. Established 1913. New Fiction 

Pub. Co., publishers. Subscription, $2. 
Claimed average circulation for year 1919, 
135,000. 128 pages, 2 columns; length, 8 in.; 



NEW YORK 



width, 2 5-s in. Cannot use matrices. Forma 
close 15th of third month preceding. Office, 
35 W. 39th St. 

Adverti-sing rates, full page, $135; 3^2, 14 or 
}4 pro rata. Back cover, $215. 



McCALL EMBROIDERY BOOK — Quarter- 
ly (February, Mav, September, November). 
Fancy Work. Established 1913. The McCall 
Co., publishers. Subscription, 25c a copy. 

Claimed average circulation for year 1919, 35,000. 
56 pages, 4 columns; length, 12^4 in.; width 2 3i' 
in. Cannot use mats. Forms close 10th of 
second month preceding. Office, 236-250 W. 
37th St. 

Advertising rates, full page (minimum), $350. 
Covers; back (2 colors), $600; second or third 
(black and white), $425; (2 colors), $500. 



McCALL'S MAGAZINE — Monthly (10th 
preceding). Fashions. Established 1870. 

The McCall Co., publishers. Subscription, $1.50. 
Sworn detailed average circulation for six months 
ending June, 1920, 1,350,067* net paid. 72 
pages, 4 columns; length, 14 34^ in.; width, 2 ?| 
in. Forms close 25th of 3rd preceding month. 

Advertising rates, agate, $9 a line; full page, 
$0,500; 3-2 page, $3,350; }4 page, single column, 
SI, 725; double columns, $1,675. Back cover 
(three process colors and black), $12,000; second, 
third and inside page (three process colors and 
black), $10,000; inside page (black and one 
color), $7,500. ______ 

McCLURE'S MAGAZINE— Monthly (15th 
of month preceding). Literary. Established 
1893. The McClure Publications (Inc.), pub- 
lishers. Subscription, $2. Sworn detailed 
average circulation for year 1919, 496,889* 
net paid. 72 to 100 pages, 4 columns; length, 
12 3s in. ; width, 2 }i in. Forms clo.se 10th of 2nd 
preceding month. 

Advertising rates, $4 a line; full page, $2,500; 
34 page, $1,250; page facing second cover or 
page facing title page, $3,000. Back cover (4 
colors), $5,000; 2nd or 3rd covers (4 colors), 
$3,500. 

McKINNEY, J. P. & SON SPECIAL AGCY. 
See advertisement on page 337. 

MACHINERY — Monthly. Mechanical. 

Established 1894. The Industrial Press, pub- 
lishers. Subscription, $3. Sworn detailed 
average circulation for first six months 1920, 
26,468*. 500 to 575 pages, 2 columns; length, 
10 H in. ; width, 3 ^2 in. Office, 140-148 Lafayette 

Advertising rates, full page, one time, $172; 
3-2, }4. Vs or 1/16 pro rata. 



MAGAZINE OF WALL STREET— Fort- 
nightly, (Saturday). Financial. Established 
1907. Ticker Pub. Co., publishers. Sub- 
scription, $5. Sworn detailed average circulation 
for six months ending June, 1920, 35,04.5* net 
paid. 120 pages, 3 columns; length, 10]^ in.; 
width, 2 34 in. Can use matrices. 

Advertising rates, 65f< a line; full page, $225; 
two columns, $175; one column, $93. Inside 
covers, $250; fourth covers (2 colors), $300. 
Discounts of 5, 10 or 15% on 6, 13 or 26 insertions 



MAIL — Every evening except Sunday. In- 
dependent. Established 1837. The Mail and 
Express Co.. publishers. Subscription, $10. 
.Sworn detailed average circulation for six months 
ending March, 1920, 157,288 net paid. 12 to 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



151 



NEW YORK 



16 pages, 8 columns; length, 21 in.; width, 
2rj in. Can use matrices. Office, 25 City 
Hall Place. 

Advertising rates, agate, 50^ a line; 2,500 
lines, within one year, 45fi; 5,000 lines, ■12f; 
10,000 lines, 40p; 20,000 lines, 380; 30,000 lines, 
36 (i; designated page, other than second or third 
(which is 75c a line; also Woman's page, 65f 
and sporting page, 60?!), 55(5. Position — next 
to reading, 10 p a line extra; following and next 
to reading or top of column, 20 p extra; top of 
column, next to reading, 500 extra. Classified, 
300, 350, 400, 450 and 500 a line. Readers, 
$2 a line; sporting page, S3; first page, $4. 



MARINES MAGAZINE — Monthly (1st). 
^Marines Corp and Navy. Established 1916. 
Marines Magazine Company, publishers. Sub- 
scription, S2. Claimed average circulation for 
year ending June, 1920, 22,500 net. 48 pages, 
3 columns; length, 10 in.; width, 2 J4 in. Cannot 
use mats. Forms close loth. Office, 154 Nassau. 

Advertising rates, $6 an inch; full page, $120; 
%, .$85; 32, S70; li, S50; M, S40. Covers in 
black or two colors, inside front, $1.50; inside 
back, $135; back, $200; first right hand page 
(black only), $150; other preferred positions, 
10% extra. Discounts of 5, 10, 15 or 20% 
on 3, 6, 9 or 12 time contracts. Classified, 500 
a line. 



MECHANICAL ENGINEERING— Monthly 
(1st). Engineering. Established 1896. The 
American Society Mechanical Engineering, pub- 
lishers. Subscription, $4. Claimed average 
circulation for six months ending Oct., 1919, 
12,800 net paid. 76 pages, 2 columns; length, 
10 in.; width, 3 i-s in. Cannot use mats. Forms 
clo.se 15th. Office, 29 W. 39th St. 

Advertising rates upon application. 



MEDICAL JOURNAL — Weekly (Sat.). 
Medical. Established 1843. A. R. Elliot 
Pub. Co., publishers. Subscription, .$6. Claimed 
average circulation for 1919, 29,012. 96 pages, 
2 columns; length, 9 J^ in.; width, 3}<i. Cannot 
use mats. Office, 66 West Broadway. 

Advertising rates, full page, $75; 3^2. $43; 
14, $26; Vg, $17; 13 times, $67, $38, $24 or $14; 
26 times, $.52, $33, $19 or $12; 52 times, $43, 
$26, $16 or $9. 



MEDICAL PICKWICK — Monthly (1st).' 
Medical Humor. EstabUshed 1915. Medical 
Pickwick Press, publishers. Subscription, $3. 
Claimed average circulation for year 1919, 10,000. 
56 pages, 3 columns; length, 10 in.; width, 2 J^ in. 
Can use matrices. Forms close 10th. Office, 
15 East 26th St. 

Advertising rates, $2.89 an inch; three months, 
$8.33; six months, $16.31; twelve months, $29.25; 
2 in., $5.74, $16.54, $32.40 and $58.05; 3 in., 
$8.55, .$24.64, $48.26 and $86.40; 4 in., $11.32, 
$32.62, $63.90 and $114. .30. 



MEDICAL RECORD— Weekly (Sat.). Medi- 
cal. Established 1866. Wm. Wood & Co., 
publishers. Subscription, $5. Circulation — not 
given by publisher. 88 to 92 pages, 2 columns; 
length of columns, 9 }-2 in. ; width, 3 % in. Cannot 
use matrices. Office, 51 Fifth Ave. 

Advertising rates, $3 an inch. Further rates 
on application. 



MEDICAL REVIEW OF REVIEWS — 
Monthly (1st). Medical. EstabUshed 1895. 



NEW YORK 



Medical. Review of Reviews Co., publishers. 
Subscription, $2. Circulation — not given by pub- 
lisher. 112 pages, 2 columns; length, 8 in.; 
width, 21.^ in. Can use matrices. Forms close, 
20th. Office, 51 East 59th St. 

Advertising rates, full page, $60; }^, $36; 
14, $24; Vg, $15; three months, $175, $100, 
$60 or $40; six months, $280, $175, $100 or 
$60; one year, $500, $280, $175 or $90. 

MEDICAL TIMES— Monthly (1st). Medical. 
Established 1872. Medical Times Pub. Co., pub- 
lishers. Subscription, $2. Claimed average cir- 
culation for year, 1918, 8,000. 72 pages, 2 
columns; length, 10 in.; width, 3li in. Can- 
not use matrices. Forms close 20th. Office, 
93 Nassau St. 

Advertising rates, full page, $50; H page, 
$33; 14 page, $20; Vg page, $12; ^ page, $7, 
with discounts on 3, 6 or 12 months. 



MESSENGER OF THE SACRED HEART 
— Monthly (1st). CathoHc. EstabUshed 1865. 
Apostleship of Prayer, publishers. Subscrip- 
tion, $1. Sworn detailed average circulation 
for six months ending April, 1920, 356,666* 
net paid. 80 pages, 2 columns; length, 8 in.; 
width, 4M in. Forms close 15th of second pre- 
ceding month. 

Advertising' rates, agate, $1.75 a line flat; 
one page, .$350; }i, H and }4, pro rata. 

METAL WORKER, PLUMBER & STEAM- 
FITTER— Weekly (Fri.). Mechanical. Es- 
tablished 1874. Architectural and Building. 
Press (Inc.), pubUshers. Subscription, $3. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 6,196* net paid. 44 pages, 
2 columns; length, 10 in.; width, 3)4 in. Can 
use matrices. Office, 243 W. 39th St. 

Advertising rates, full page, $75; }/$, $42.50; 
H, $25; %, $14; two times, $70, $38.50, $21, 
$12; six times, $55, $35, $19.25, $10.50; twelve 
times, $50, $32.50, $17. .50, $9.50; twenty-six 
times, $55, $30, $16.25, $8.75; fifty-two 
times, $50, $27. .50, $15, $8.25. Front cover 
(two colors), $150; second and fourth cover, 
page 3 or page facing first reading page, 50% 
above card rate; third cover and positions facing 
or alongside reading matter or market reports, 
25%; other specified positions, 10%. 

METROPOLITAN MAGAZINE — Monthly 
(15th month preceding). Established 1895. 

The Metropolitan Magazine Co., publishers. 
Subscription, $3. Sworn detailed average cir- 
culation for year 1919, 365,368* net paid. 80 
to 100 pages, 4 columns; length, 12 J^ in.; width, 
2 }4 in. Forms close Ist-lOth of second preceding 
month. 

Advertising rates, agate, $3 a line; quarter 
page or more, $2.50; page, $1,700; li and }4 
page, pro rata; book publishers, $2.25 or $1.88. 
Back cover, rubber offset process (four colors), 
$3,200; in.side covers, rubber offset (four colors), 
$2,300; rotogravure, $1,450; (2 colors), $2,000. 
Classified, $3 a line. 

MID - WEEK PICTORIAL — Weekly 
(Thurs.). News in Pictures. EstabUshed 1914. 
New York Times Co., publishers. Subscription, 
$5. Claimed average circulation for year End- 
ing Julv, 1920, 50,000. 24 pages, 4 columns; 
length, 14 34' in.; width, 2 1/12 in. Cannot use 
mats. Forms close 12 days in advance. Office, 
Times Square. 



152 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



Advertising rates, (every page in Rotogravure), 
full page, $280; six or more times, $225; M, M 
or J^ page accepted, pro rata. 



MILLINERY TRADE REVIEW— Monthly 
(1st). Trade and Fashion. EstabHshed 1876. 
Millinery Trade Pub. Co., publishers. Sub- 
scription, $5. Claimed average circulation for 
year 1919, 8,500. 130 pages, 2 columns; length, 
10 in.; width, 3}4 in. Cannot use matrices. 
Forms close 20th. Office, 1182 Broadway. 

Advertising rates, full page, $90; J"^ page, 
$55; J4 page, $30; J-g page, $20; four times, $80, 
$50, $28, $18.50; eight times, .$70, $45, $26.50, 
$17; twelve times, $60, $40, $25, $15. 



MISSIONARY REVIEW OF THE WORLD 
— ^Monthly (25th preceding). Inter-denomina- 
tional. Established 1878. The Missionary 
Review Pub. Co., publishers. Subscription, 

$2. .50. Sworn average circulation for six months 
enning June, 1920, 12,836. 96 pages, 2 columns; 
length, 8 in.; width, 2% in. Cannot use mats. 
Forms close 5th. Office, 156 Fifth Ave. 

Advertising rates, full page, $35; J^ or 14< 
pro rata. Back cover, $40; inside covers, $38; 
spread, $70. 



MISSIONS — Monthly (1st). Baptist. Es- 
tablished 1910. Baptist Publication Society, 
publishers. Subscription, $1. Claimed av- 
erage circulation for year ending March, 1920, 
64,800 net paid. 100 pages, 2 cols.; length, 8 
in.; width. 2 3-i in. Cannot use matrices. Forms 
close 1st. Office, 276 Fifth Ave. 

Advertising rates, agate, SOi a line; one page, 
$120. 



MONTHLY FASHION BOOK— See Pictorial 
Review. 



MOTION PICTURE NEWS— Weekly (Fri.). 
^lotion Picture. Established 1908. Motion 
Picture News (Inc.), publishers. Subscription, 
$2. Guaranteed average circulation for year 
1921, 11,700. 250 to 300 pages, 3 columns; 
length, 10 5i in.; width, 2 1/16 in. Cannot use 
mats. Office, 729 7th Ave. 

Advertising rates, $4.50 an in.; full page, $125; 
J'2, M or Vg page, pro rata; 26 insertions within 
one year, $4 an in.; full page, $110; 13 insertions, 
$4.25 or $117.50. Classified, 6p per word. 



MOTOR— Monthly (1st). Motoring. Es- 
tablished 1903. International Magazine Co., 
publishers. Subscription, $<i. Sworn detailed 
average circulation for six months ending .June, 
1920, 51,086* net paid. 200 pages, 2 and 4 
columns; length, 12 in.; width, 8M in. Forms 
close 10th to 15th. Office, 119 West 40th St. 

Advertising rates, full page, $400; J-2. ^A, M 
or J/g pro rata. Two colors (orange and black), 
$60 per page extra. 



NEW YORK 



MOTOR BOAT— Semi-monthly (10th and 
25th). Marine Motoring. Established 1904. 
Motor Boat Pub. Co., publishers. Subscrip- 
tion, $2. Circulation — not given by publisher. 
160 pages, 2 columns; length, 10 in."; width, 3 rs 
in. Office, 239 W. 39th St. 

-Advertising rates, re page, $9.50; J/g page, 
$lo.50; }.i, $27. .50; H page, $50; one page, $90. 



MOTOR BOATING — Monthly (1st). 
Motor Boating. Established 1907. Interna- 
tional Magazine Co., publishers. Subscription, 



$3. Sworn detailed average circulation for six 
months ending June, 1920, 22,293* net paid. 
100 to 150 pages, 3 columns; length, \014 in.; 
width, 234 in. Forms close 1st to 12th. Office, 
119 W. 40th St. 

Advertising rates, full page, $200; H, $120; 
v;. SSO; Vs, $48. Discount of 25 "To on yearly 



contract. 



MOTORCYCLE AND BICYCLE ILLUS- 
TRATED — Weekly (Thurs.). Motorcycle and 
Bicycle. Established 1906. The Trade Journal 
Corp., publishers. Subscription, $2. Claimed 
average circulation for year 1919, 6,000 net paid. 
56 to 160 pages, 2 columns; length, 10 in.; width, 
3 14 in. Cannot use mats. Office, 83 Laurel 
St., Hartford, Conn. 

Advertising rates, 1/16 page, $16; }4, S21; 
14, $35; li' $50; full page, $85, with discounts 
on 13, 26 or 52 insertions. 



MOTOR LIFE— Monthly (28th preceding). 
Motoring. Motor Print Co., publishers. Es- 
tabHshed 1906. Subscription, $3. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 28,573* net paid. 100 to 130 
pages, 4 columns; length, 11 J4 in.; width, 2 
in. Forms clo.se 10th. Office, 243 W. 39th St. 

Advertising rates, agate, full page, $350; 
H, S200; J4, $140; ig. $80; 1 16,_ $45; twelve 
consecutive insertions, $290, $175, $110, $65 
or $35. Cover rates (advertiser to furnish 

4 color process plates); back cover, $1,000; 
second cover, $750; third cover, $650. 

MOTOR RECORD— Monthly (15th). Auto- 
mobile-Trade. Established 1898. Ferguson 
Pub. Co. (Inc.), publishers. Subscription, $2. 
Sworn detailed average circulation for six months 
ending June, 1920, 10,194* net paid. 120 pages, 
2 columns; length, 10 in.; width, 314 in. Can 
use matrices. Forms close 5th to 10th. Office, 
90 West St. 

Advertising rates, full page, $175; 14, $115; 
H, $70; 's, $50; three times, on contract, $160, 
$100, $61.66 or $45; six times, $120, $80, $50 
or $35; nine times, $110, $70, $45 or $30; twelve 
times, $100, $60, $40 or $25. 



iMOTOR WORLD— Weekly (Wed.). Es- 

tablished 1900. Class Journal Co., publishers. 
Subscription, $3. Sworn detailed average cir- 
culation for first six months 1920, 22,174* net 
paid. 150 pages, 2 columns; length, 10 in.; 
width, 3 J^2 in. , o r. 

Advertising rates, full page, $160; '2. $90; 
H, $.50; Js, $30; 1/16, $15; 13 times, $150, 
.$83, $46, $26. .50 or $14; 26 times, $137.50, 
$77, $43, $24 or $12. .50; 52 times, $125, $70, 
$40, $21 or $11. Cover page (two colors, orange 
and black); front, $437.50; back, $312.50; 
second, $237.50; third, $200. 



MOVING PICTURE STORIES — Weekly 
(Fri.). Photo Plays and Players. Established 
1912. Harry E. Wolff, publisher. Subscription, 
$3.50. Claimed average circulation for year 
ending June, 1920, 80,000. 32 pages, 3 columns; 
length, 8 '2 in.; width, 2 I4 in. Cannot use mats. 
Forms close five weeks in advance. Office, 
118 East 28th St. 

Advertising rates, agate, 45p a line. 



MOVING PICTURE WORLD — Weekly 
(Saturday). Moving pictures. Established 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



153 



NEW YORK 



1907. Chalmers Pub. Co., publishers. Sub- 
scription, $3. Detailed average circulation for 
year 1921, 11,407*. 160 pages, 2 and 3 col- 
umns; length, 10 in.; width, 2J^ and 3 J^g in. 
Office, 516 5th Ave. 

Advertising rates, $7 an inch (3 % inch col- 
umn) ; $5 an inch (2J^ inch column); full 
page, S130; 'o. $66.50; H, $34; H, $17; H, $45, 
with cliscounts of 2, 5 or 10% on 1, 6 or 12 
months' contracts. Classified, 5^ per word. 

MUNSEY'S MAGAZINE— Monthly. Liter- 
ary. Established 1889. The Frank A. Mun- 
sey Co., publishers. Subscription, $3. Claimed 
average circulation for year ending June, 1920, 
132,835. 200 pages, 2 columns; length, 8 in.; 
width, 2js in. Forms close, 20th second month 
preceding. Office, 280 Bdwy. 

Advertising rates, $1.50 a line; full page 
S250; J 2 or }i page, pro rata. Schools, $12.50 
an inch; six or more insertions, $10. Classified, 
$1.50 a line, with 5 or 10% discounts on 3 or 6 
consecutive insertions. 



MUSICAL COURIER — Weekly (Thurs- 
day). Musical. Established 1880. Musical 
Courier Co., publishers. Subscription, $5. 

Circulation — not given by publisher. 52 pages, 
3 and 4 columns; length, 14 in.; width, 3% and 
2}4 in. Office, 437 Fifth Avenue. 

Advertising rates, agate, $1 a line on pages 
containing reading; on pages containing adver- 
tisements onlv 50 cts. a line. 



M. I. S. T. — Monthly (1st). Musical In- 
strument Sales-Tips. Established 1912. Hen- 
derson Publications, Inc., publishers. Sub- 
scription, .SI. Circulation — not given by pub- 
lisher. 36 pages, 2 columns; length, 7 in.; 
width, 2 in. Can use nratrices. Forms close 
10th to loth. Office, 2720 Grand Central. 

Advertising rates, $4 an inch; full page, $48; 
li, $25; H, $15. Center spread, $100. Cover 
pages, front, $125; inside front, $100; back, 
$125; inside back $125. 



MUSICAL OBSERVER— Monthly. Music- 
al. Established 1907. Musical Observer Co., 
publishers. Subscription, $2. Circulation — 
not given by publisher. 84 pages, 4 columns; 
length of columns, 12 in.; width, 2J^ in. Office, 
46 Cooper Square. 

Advertising rates, $4 an inch; full page, 
$192; }4 or J.4 page, pro rata. 



MUSICIAN— Monthly (1st). Musical. Es- 
tablished 1896. Henderson Publications Inc., 
publishers. Subscription, $3. Claimed aver- 
age circulation for year 1919, 25,000. 64 pages, 
4 columns; length, 11^2 in.; width, 2 in. Forms 
close 1st to 10th. Office, 2720 Grand Central. 

Advertising rates, agate, $300 a page — -pro rata 
down to one inch; on contract, $6 an inch; full 
page, $204; J^ or ji pro rata. 



MYSTERY MAGAZINE — Semi-monthly 
(1st and loth). Fiction. Established 1917. 
Frank Tousey, publisher. Subscription, $2.50. 
Claimed average circulation for first six months 
1920, 25,000. 48 pages, 3 columns; length, 
8}^ in.; width, 214 in- Cannot use mats. 
Forms close five weeks in advance. Office, 
118 East 28th St. 

Advertising rates, agate, 20 p a line. 



NEW YORK 



NARODNI LIST — Everv morning, includ- 
ing SUNDAY. Crotian-Ind. Established 1898. 
Croatian Ptg. & Pub. Co., publishers. Sub- 
scription, $5. Circulation — not given by pub- 
lisher. 8 to 16 pages, 7 columns; length of 
columns, 19 M in-; width, 2},^ in. Can use mat- 
rices. Office, 61 Park Row. 

Advertising rates, 7f, flat, a line. 

NATION— Weekly (Sat.). Literary-Ind. 

Established 1865. The Nation Press, publisher. 
Subscription, $5. Sworn detailed average cir- 
culation for six months ending June, 1920, 
28,960* net paid. 32 pages, 2 columns; length, 
10 in.; width, 3% in. Office, 20 Vesey St. 

Advertising rates, agate, 85p a line; full page, 
$200; one-half column or one column, pro rata. 

NATIONAL HERALD— Every evening, in- 
cluding SUNDAY. Greek-Independent. Es- 
tablished 1914. National Herald Co., publishers. 
Subscription, $8. Sworn average circulation for 
six months prior to April, 1920, daily, 30,398* 
net; Sunday, 30,398 net. 8 pages, 7 columns; 
length, 21 in.; width, 2M in. Can use mats. 
Office, 136 W. 26th St. 

Advertising rates, agate, 8i a, line; on contract, 
7^; 5,000 lines, G^. Classified, (8 point), 30 
per word. (10 point), 4fi. 



NATIONAL HERALD — Monthly (1st). 
Greek-Literary. Established 1914. The Enos- 
sis Pub. Co. (Inc.), publishers. Subscription, 
$3. Claimed average circulation for year 1919, 
28,000. 36 pages, 3 and 2 columns; length, 12 
in.; width, 2 5/6 and 4li in. Cannot use 
matrices. Forms close 20th. Office, 136-140 
West 26th St. 

Advertising rates, full page, $100; Hi $60; 
M, $40; Vs, $25. 



NATIONAL MARINES — Monthly (1st). 
Merchant Marine. Established 1907. The 

Navy and Marine Press (Inc.), publishers. Sub- 
scription, $3. Detailed average circulation for 
year 1921, 10,281*. 56 pages, 2 columns; 
length, 8 in.; width, 2 5/6 in. Can use matrices. 
Office, 268 Pearl St. 

Advertising rates, full page, $100; V^, $55; 
14, $.30; Vs, $16; ^, $9; six times, $95, $52, $28, 
.$14 or $7. .50; twelve times, $90, $50, $27, $13. .50 
or $7; back cover, black, $200; 2 colors, $225; 
3 colors, $250; 4 colors, $275. Inside front or 
back cover (two colors), $150. 



NATIONAL SERVICE — Monthly (1st). 
Universal Military Training. Established 1917. 
Military Training Publishing Corp'n, publishers. 
Subscription. $4. Claimed average circulation 
for year 1919, 23.000. 64 pages, 3 columns; 
length, lOJi'in.; width, 2}^ in. Can use matrices. 
Forms close 1st preceding. Office, 9 East 40th. 

Advertising rates, full page, $235; li, $120; 
H, $62; Vs, $32; six months, .$230, $118, $60 or 
$31; twelve months, $225, $115, $59 or $30. 



NEEDLECRAFT MAGAZINE — Monthly 
(15th). Needlework. Established 1909. Needle- 
craft Pub. Co., publishers. Subscription, 50f. 
Sworn detailed average circulation for six months 
ending Dec, 1919, 1,099,447* net paid. 24 
to 32 pages, 4 columns; length, 13 3^2 in.; width, 
2 }4 in. Forms close 15th of second preceding 
month. Office, 1 Madison Ave. 



154 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



Advertising rates, agate, $6 a line; 170 lines 
or more, $5.30 a line; full page, S3,600; Yi. or 
M pro rata. 

NELSON CHESMAN & CO.— 
See advertisement on page 378. 



NEW REPUBLIC — Weekly fWed.). Cur- 
rent Comment. Established 1914. Republic 
Pub. Co. (Inc.), publishers. Subscription, $4. 
Sworn detailed average circulation for six months 
ending June, 1920, 38,211 net paid. 40 pages, 
3 columns; length, 10 >^ in.; width, 2 J^ in. Can 
use matrices. Office, 421 West 21st St. 

Advertising rates, agate, 35 cts. a line; full 
page, $150; y-i or J^ page pro rata. 

NEWS — Every morning except Sunday. 
General News- Illustrated. Established 1919. 
News Syndicate Co. Inc., publishers. Subscrip- 
tion, $8. Detailed average circulation for three 
months ending Oct., 1920, 297,819* net. 16 to 24 
pages, 5 columns; length, 14 2/7 in.; width, 2 in. 
Can use mats. Office, 25 City Hall PI. 

Advertising rates, agate, 60{i aline. 25 times, 
or 2,500 lines, on yearly contract, 55 c; 52 times, 
or 5,000 lines, 54$!; 104 times, or 10,000 lines, 52(5. 
Pages 2 or 3, 25% extra. 



NEW SUCCESS MAGAZINE — Monthly 
(10th of preceding). Literary. Established 
1917. The Lowrey-Marden Corp., publishers. 
Subscription, .SI. 50. Sworn detailed average 
circulation for six months ending June, 1920, 
98,437* net paid. 128 pages, 2 columns; length, 
8 in.; width, 2^ in. Cannot use matrices. 
Forms close 18tli of second preceding month. 
Office, 1133 Broadway. 

Advertising rates, agate, $1.40 a line; full 
page, $300; one column, $150. Fourth cover 
(2 colors), $500; (3 colors), .S7.50; (4 colors), 
$1,000; second or third cover, $350; 2nd or 3rd 
cover (2 colors), $400. Classified, 20«'. per word. 



NEW YORK CENTRAL LINES MAGA- 
ZINE— Monthly (1st). Railroad Labor. Es- 
tablished 1918. New York Central R. R. Co., 
publishers. Subscription, $1. Claimed average 
circulation for six months ending June, 1920, 
105,000. 128 pages, 3 columns; length, 9 in.; 
width, 2 in. Cannot use mats. Forms close 
6th to 10th. Office, Grand Central Terminal. 

Advertising rates, $10 an inch, 56 lines, .S36; 
112 lines, $.59; 1 column, $66; 224 lines, $110; 
full page, $175. 20% discount when seven or 
more issues are contracted for and used within 
one year. 

NEW YORK STATE JOURNAL OF MEDI- 
CINE— Monthly (15th). Medical. Established 
1901. Medical Society, State of New York, pub- 
lishers. Subscription, $2. Claimed average cir- 
culation for year 1919, 9,246. 04 to 72 pages, 
2 columns; length, 9 in.; width, 3 in. Cannot 
use mats. Forms close 1st. 

Advertising rates, full page, $35; Yn page, 
$20; M, }^ or rs page, pro rata. 



NORDSTJERNAN— Weekly (Fri.). Swed- 
ish-Ind. Established 1870. C. K. Johanseri, 
publisher. Subscription, $2. Claimed average 
circulation for year 1918, 14,800. 12 pages, 
7 columns; length, 20 in.; width, 2Y^ in- Forms 
close Wednesday. Office, 108 Park Row. 

Advertising rates, agate, 12e, flat, a line. 
Position, 10 So extra. Classified, 25 words or 
less, 75f. Readers, brevier, 20p a line. 



NEW YORK 



NORTE AMERICANO, EL— Monthly (1st)- 
Spanish-Commercial. Established 1914. South 
American Pub. Co., publishers. Subscription, 
$5. Claimed average circulation for year 1919, 
15,819. 56 pages, 4 columns; length, 13 M in-! 
width, 2 5/16 in. Can use mats. Forms close 
15th. Office, 310 Lexington Ave. 

Advertising rates, full page, $225; Y2, $140; 
'4, $80; J-g, $40; three times on contract, $200, 
$125, $70, -$35; six times, $185, $110, $60, $30; 
twelve times, $160, $95, $50, $25. Preferred 
positions and color work extra. Classified, 
50 per word. 



NORTH AMERICAN REVIEW — Monthly 
(1st). Literary. Established 1815. North 
-American Review Corp., publishers. Subscrip- 
tion, $5. Sworn detailed average circulation for 
six months ending June, 1920, 22,008* net paid. 
48 pages, 2 columns; length, 8 in.; width, 2 5-^ 
in. Forms close 8th. Office, 9 East 37th St. 

Advertising rates, agate, 600 a line; full 
page, $100; Yi, and Yi page, pro rata. Cover 
page; second or third, $100; fourth cover, $150. 
Publishers and Schools, 5p a line; full page, $80; 
Y2, $40; 1-1, $20.10. 



NORTH SIDE NEWS — Every evening ex- 
cept Sunday, and SUNDAY MORNING. North 
Side News Co., publishers . Subscription; 
daily, $7; Sunday, $2.50. Circulation — not 

given by publisher. 8 to 16 pages, 7 columns; 
length, 22 in.; width, 2J/^ in. Can use matrices. 
Office, 149th St. and Bergen Ave. 

Advertising rates, daily or Sunday, 10 p aline. 
Discounts of 10, 15, 20, 25, .30 or 35% on 1,000, 
2,000, 3,000, 4,000, 5,000 or 10,000 line space 
to be used within one year. 



NO VEDADES— Weekly (Sunday). Span- 

ish-Independent. Established 1876. Las 

Novedades (Inc.), publishers. Subscription, $5. 
Circulation — not given by publisher. 34 pages, 
3 columns; length, 12 in.; width, 2J^ in. Can 
use matrices. Office, 225 W. 39th St. 

Advertising rates, agate, 20 cts. a line; with 
discounts of 2, 5 or 15% on 3 months (13 inser- 
tions), 6 months (26 insertions), or 12 months 
(52 insertions). 



NOVOYE RUSSKOYE SLOVO — Every 
morning including ,SLTND.\Y. Russian-Inde- 
pendent. Established 1911. Victor Shimkin, 
pubUsher. Subscription, $6. Claimed average 
circulation for year 1919, 37,128 net paid. 8 
to 10 pages, 7 columns; length, 20 in.; width, 2)4> 
in. Can use mats. Office, 31 E. 7th. 

Advertising rates, agate, 10 d, flat, a line. 
Position, 25% extra. Classified, 200 a line. 
Translation free. 

See advertisement on page 338. 



NOWY SWIAT (P.)lish World)— Every morn- 
ing, including SUNDAY. Polish-Independent. 
Established 1919. Nowy Swiat Pub. Co., 

publishers. Subscription, $5.03. Sworn de- 
tailed average circulation for six months ending 
Sept., 1920, 9,000. 4 to 8 pages, 7 columns; 
lengtli, 20 in.; width, 2 J^ in. Cannot use mat- 
rices. Office, 424 East 9th St. 

Advertising rates, agate, 60 a line, flat. Edi- 
torial page, 80 a line. Readers, 100 a line. 
Classified, 30 per word. 



NUGENT'S GARMENT WEEKLY— Weekly 
(.Sat.). Garment-Trade. EstabHshed 1902. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



155 



NEW YORK 



The Allen-Nugent Co., publishers. Subscription, 
$6. Sworn detailed average circulation for six 
months ending June, 1920, 8,115* net paid. 
100 to 300 pages, 3 columns; length, 10 in.; 
width, 2}4 in. Can use mats. Office, 1182 
Broadway. 

Advertising rates, full page, $100; }4; $50; K. 
S25, fiat rate. 



OLD COLONY MAGAZINE — Monthly 
(1st). Literary. Established 1918. Old 

Colony Magazine Cine), publishers. Subscrip- 
tion, $1.50. Claimed average circulation for year 
1919, 20,000. .56 pages, 2 columns; length, 
8 ^4 in. ; width, 2 '£ in. Cannot use mats. Forms 
clo.se 15th. Office, 358 Fifth Ave. 

Advertising rates, full page, .$300; 14. $175; 
M. SIOO. 



OUTING T^IAGAZINE — Monthly (1st). 
Travel and Outdoor Life. Established 1882. 
Outing Pub. Co., publishers. Subscription, $4. 
Claimed average circulntion for year 1919, 
35,000. 80 pages, 3 columns; length of col- 
umns, lOiV in.; width, 214 in. Forms close 
5th. Office, 239 Fourth Ave. 

Advertising rates, agate, 65 f! a line; full page, 
$250; two columns, $170; one column, $85. 
In combination with All Outdoors — Outing 
Company Unit, 85i a line; full page, $350; two col- 
umns, $235; one column, $120. 



OUTLOOK— Weekly (Wed.). Literary. Es- 
tablished 1869. The Outlook Co., publishers. 
Subscription, $5. Sworn detailed average cir- 
culation for twelve months ending June, 1920, 
105,340* net. 40 to 64 pages, 3 columns; length, 
10}^ in.; width, 2 34 in. Can use mats. Forms 
close 10 days in advance. Office, 3S1 Fourth 
Ave. 

Advertising rates, agate, $1 a line; full page, 
$400; single column, $135; two columns, $270. 
Page facing first page of reading, $4.50. Back 
cover in two colors, $600; in three colors, $750; 
in four colors, $900; second or third covers, in 
two colors, $550; in three colors, $700; in four 
colors, $850. Educational or Summer Camps, 
750 a line. Publishers, 85f a line; full page, 
$330. Classified, hotels, resorts, travels, or 
real estate (col. IM in.), 60^ a line; business 
opportunities, help wanted, situations wanted, 
miscellaneous, 10(i per word. 



PACKER. See Kansas City, Mo. 

PAPER— Weekly (Wed.). Pulp and Paper 
Industry. Established 1910. Wm. B. Curtis, 
publisher. Subscription, $6. Circulation — 
not given by publisher. 56 pages, 2 columns; 
length, 10 in.; width, S^A in. Cannot use mats. 
Forms close week in advance. Office, 131 East 
23rd St. 

Advertising rates, full page, $75; H, $45; V, 
$25; H. $15; 1/16, $8; 4 times, $60, $30, $20 
$12. .50 or $7; 13 times, $.50, $28, $16, $9 or .$5.50- 
20 times, .$47, .$26, $15, $8.50 or $5; 26 times, $45' 
$25, $14, $8 or $4. .50; .52 times, $40. $22. 5o' 
S12..50, $7 or $4. Classified, 15ji a line. 

PARENTS MAGAZINE — Monthly (1st). 
Children's Welfare. Established 1918. The 



NEW YORK 



Parents _ Association, publisher. Subscription, 
$1. Claimed average circulation for year 1919, 
13,000. 40 pages, 2 columns; length, 8 in.; 
width, 2 J,^ in. Cannot use matrices. Forms 
clo-se 20th. Office, 449 Fourth Ave. 

Advertising rates, $5 an inch; full page, $60; 
H, $30; H. $15; Vs. $8. 

PARISIENNE TRIO — Consisting of— 
"Parisienne", "Saucy Stories" and "Black 
Mask" — Monthly (1st of month preceding). 
Fiction. Established 1915-1916-1920. Warner 
Publications, publishers. Subscription, either 
publication, $2. Guaranteed combined aver- 
age circulation for year 1921, 400,000. 128 pages, 
2 columns; length, 8 in.; width, 2j^ in. Cannot 
use matrices. Forms close 3rd second month 
preceding. Office, 25 W. 45th St. 

Advertising rates, agate, $2.25 a line; full 
page. $500; ]4, H or Y^ page, pro rata; 
second or third cover, in three colors, $625; 
back cover, (three colors), $900. 



PAUL BLOCK INC.— 

See advertisement on pages 395 and 396. 



PEARSON'S MAGAZINE— Monthly (1st 
month preceding). Literary. Established 1899. 
Pearson Magazine Inc., publishers. Subscrip- 
tion. $2. Detailed average circulation for year 
1919, 61,3.30*. 48 pages, 3 columns; length, 
10 '/2 in.; width, 2M in. Forms close 20th of 
second preceding month. Can use matrices. 
Office, 34 Union Square. , 

Advertising rates, agate, 75 c a line; full 
page, $300; one column or two columns, pro 
rata. Back cover (two colors), $450; inside 
cover (two colors), $350. 



PENCIL POINTS — ^Monthly (1st). Drafts- 
men, Designers, Commercial Artists. Estab- 
lished 1920. The Architectural Review, Inc., 
publishers. Subscription, $1. Guaranteed av- 
erage circulation for year 1921, 7,000. 80 pages, 
2 columns; length, 10 in.; width, SJ-s in- Can- 
not use mats. Forms close loth. Office, 1 
Madison Ave. 

Advertising rates, 12 time orders, (for less than 
12 times, add 10<7c), full page, $100; ]/i, $60; 
H, $35; back cover, $150; inside covers, $125; 
other preferred positions and color work, upon 
application. 

See advertisement on page 341. 



PEOPLE'S FAVORITE — Monthly (1st 
preceding). Literary. Street and Smith Corp., 
publishers. Subscription, $2. Circulation, in 
combination — see Ainslee's Magazine. 208 pages, 
3 columns; length, 10 in.; width, 2li in. Forms 
close 1st of 2nd preceding. Office, 7th Ave. 
and 1.5th St. 

Advertising rates, sold in combination only — 
see Ainslee's Magazine 



PEOPLE'S HOME JOURNAL — Monthly 
Q8th of m.onth preceding). Fiction and Family. 
Established 1885. F. M. Lupton, publisher. 
.Subscription, $1.25. Sworn detailed average 
circulation for six months ending June, 1920, 
876,147* net paid. 32 to 60 pages, 4 columns: 
length, l^^s in.; width, 2 3^ in. Cannot usv. 



M YING for a full page Advertisement is like buying 
a house and lot. 



156 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



mats. Forms close 5th second preceding month. 
Office, 80 Lafayette St. 

Advertising rates, agate, $6 a line; full page, 
S4,000; Vn, $2,000; H. $1,000. 

See advertisment on page 379. 



PHARMACEUTICAL ERA— Monthly (1st). 
Drug Trade. Established 1887. D. O. Haynes 
& Co., publishers. Subscription, $1. Circula- 
tion — not given by publisher. 150 pages, 2 
columns; length of column.?, 9}^ in.; width, 3 J4 
in. Cannot use matrices. Forms close loth. 
Office, 3 Park Place. 

Advertising rates, full page, $88; ^i, $48; 
M, $26; }4, $14; six times, $80, $44, $24 or $13; 
twelve times, $72, $40, $22, $12. Want ads, 
4fi per word. 



PHOXOGRAPH & TALKING MACHINE 

— Weeklv (Wed.). Talking Machine Trade. 

Estabhshed 1916. The Phonograph Publica- 
tions Co., publishers. Subscription, $3. De- 
tailed average circulation for year ending Dec, 
1919, 9,775. 48 pages, 4 columns; length, 12 
in.; width, '2}4 in. Can use mats. Office, 
97-99 Water St. 

Advertising rates, full page, $100; J-2 page, 
$65; Ji, $35; %, $20. Card (2x4}-^ minimum), 
$15. Discounts on 4, 14, 26 and 52 times. 



PHOTO-PLAY JOURNAL — Monthly (1st 
of month preceding). Amu.sement. Estab- 
lished 1915. Photo-Play Corp., publishers. 
Subscription, $3. Guaranteed average circulation 
for year 1921, 100,000. 64 pages, 3 columns; 
length, 11 in.; width, 2% in Cannot use mats. 
Forms close 25th second month preceding. 
Office, 145 W. 3Sth St. 

Advertising rates, ngate, 60c a line; full page, 
$250; 3 3 or '^ page, pro rata; inside covers, 
$300; back cover, (two or three colors), $350. 



PHYSICAL CULTURE — Monthly (1st). 
Established 1898. Physical Culture Pub. Co., 
publishers. Subscription, $3. Sworn detailed 
average circulation for twelve months ending 
Dec, 1919, 192,023 net paid. 144 pages, 3 
columns; length, lOi^ in.; width, 2J^in. Forms 
close 20th of second preceding month. Office, 
119 W. 40th St. 

Advertising rates, agate, $1.50 a line: full 
page, $500; 1 column, .$180; two columns, $3t)0. 
Classified 250 per word. 

PICTORIAL REVIEW" — Monthly (1st 
month preceding). Home. Established 1899. 
The Pictorial Review Co., publishers. Sub- 
scription, S3. Sworn detailed average circula- 
tion for six months ending June, 1920, 1,900,971 
net paid. 180 pages, 4 columns; 14 J^ in.; width, 
2 J4 in. Forms close 20th, 3rd preceding month. 
THE FASHION BOOK, Quarterly, 44 pages, 
4 columns; length 12 3-^ in.; width, 2}4 in. 
Guaranteed average circulation for 1918-19, 
500,000. Forms close 10th of Nov., Feb., June 
and Aug., for Spring, Summer, Fall or Winter 
issues, on sale, 1st of Jan., April, Aug. or Oct. 
MONTHLY FASHION BOOK. Distributed 
through Dry Goods and Department Stores. 
Guaranteed minimum circulation for 1918-19, 
3,500,000. Length of columns, 121-^ in.; width, 
2 J4 in. Forms close 15th of second preceding 
month. DE LUXE — Monthly (1st month 
preceding); Also ECONOMICA— Monthly (1st 
month preceding). Spanish Edition. Claimed 
average circulation; De Luxe, 40,000; Econ- 



NEW YORK 



omica, 90,000. 4 columns; length, De Luxe, 
14 2/7in.; Economica, 12}^ in.; width, 2}4 in. 
Cannot use matrices in either publication. 
Office, 250 Fifth Avenue. 

Advertising rates, agate, $13 a line; full page, 
$10,000; Ji page, $5,200; }4 page, 82,600; back 
cover (4 colors), $17,000; 2nd and 3rd covers 
(2 colors), $12,000. FASHION BOOK, $4,000 
per page, J^ and y2 pages, pro rata ( H page 
minimum space); 2nd and 3rd covers: (2 colors), 
$4, .500; back cover (4 colors), .S,"),.500. MONTH- 
LY FASHION BOOK, full paw (700 lines), 
$4,000; I2 or }i page, pro rata. DE LUXE 
(for all space used, advertisers are entitled to 
one-fourth the amount of space in Economica 
Edition, without extra charge), full page, $600; 
I2. $350; Ji, $200; H, $125. Back cover (four 
'^olors), $1,200; in.side covers (black and white). 
$700. Three or four color inserts, .$900. ECON- 
OMICA, for all space in excess of that given 
(without extra charge) in combination with De 
Luxe Edition, 25 cts. a line. 

See advertisment on page 395. 



PICTURE-PLAY MAGAZINE — Monthly 
(1st month preceding). Moving. Picture 

Stories. Established 1915. Street & Smith 
Corp., publishers. Subscription, $2. Guaran- 
teed average circulation for year 1921, 275,000 
net paid. 160 pages, 3 columns; length, 10 
in.; width, 2I4 in. Cannot use matrices. Forms 
close 20th, 3rd month preceding. Office, 7th 
Ave. and 15th. 

Advertising rates, agate, $1.90, flat, a line. 



PLAYTHINGS — Monthly (Ist). Toy 

Trade. Established 1903. McCready Pub. 
Co., publishers. Subscription, $2. Detailed 
average circulation for year 1921, 5,166* net 
paid. 76 pages, 2 columns; length, 8}4 in.; 
width, 3 1-6 in. Cannot use mats. Forms close 
25th. Office, 118 E. 28th St. 

Advertising rates, full page, $90: Jo. $50; 
I4', $30; Js, $20; 3 months on contract, $80, 
.$45, $25 or$18; 6 months, $70, $40, $22.50 or $15; 
12 months, $60, $35, $20 or $12. Colors; red. 
$1.5 a page extra; all other colors, including 
process red, $25 a page extra. Covers (yearly 
advertisers only), in 2 colors, front, $150; back, 
$100; inside, .$75; other special positions, 20% 
extra. 



PLUCK AND LUCK— See Riker & King 
List K. 



POLICE GAZETTE — W^eeklv (Sat.). Es- 
tablished 1846. Richard K. Fox Pub. Co., 
publishers. Subscription, $4. Detailed aver- 
.age circulation for year 1920, 228,700*. 16 
pages, 4 columns; length, 14 in.; width, 2 J4 in. 
Forms close 17 days in advance. Can use mats. 
Office, Franklin Sq. & Dover St. 

Advertising rates, $1.15 a line: 13 insertions, 
$1.10; 26 insertions, $1; 52 insertions, 90c. 
Readers, $1.50 a line. Classified, 20c per word. 



POLICEMAN'S NEWS — Monthly (1st). 
Civic Protection. Established 1914. Police- 
man's News (Inc.), publishers. Subscrip- 
tion, $1 .50. Circulation — not given by publisher. 
64 pages, 3 columns; length, 10 in.; width, 2 3^8 
in. Can use matrices. Forms close 20th. 
Office, 1133 Broadway. 

Advertisig rates, agate, 20 cts. a line; full 
page, $100; H, $50; K, $28; ^, $15; three times, 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



157 



NEW YORK 



20 cts., $95, $47.50, $26.60 or $14.25; six times, 
18 cts., $95, $42.50, $23.80 or $12.75; twelve 
times, 18 cts., $75, $37.50, $21 or $11.25. 

POPULAR MAGAZINE — Semi-monthly 
(7th and 20th). Literary. Established 1903. 
Street & Smith Corp., publishers. Subscrip- 
tion, $4. Circulation in combination — See Ain- 
slee's Magazine. 224 pages, 2 columns: length, 
8 in.; width, 2^ in. Forms close 1st and 2nd 
month preceding. Office, 7th Ave. and 15th. 

Advertising rates, sold in combination only — 
See Ainslee's Magazine. 



POPULAR SCIENCE MONTHLY — (1st). 
Mechanical & Electrical. Established 1872, 

Modern Pub. Co., publishers. Subscription, $3. 
Sworn detailed average circulation for twelve 
months ending Dec, 1919, 258,134 net paid. 
160 pages, 3 columns; length, 10 13/16 in. ; width, 
2 J^ in. Forms close 1st of second month pre- 
ceding. Office, 229 W. 39th St. 

Advertising rates, agate, $2.50 a line; full 
page, $1,000; one or two columns, pro rata. 
Inside covers; 4 printings, $1,750; back cover 
(3 colors and black), $2,500. Classified, 30 (i 
per word. 

POST — Every evening except Sunday. In- 
dependent. Established 1801. Edwin F. 
Gay, president. Subscription, $12. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 33,818 net paid. 12 to 56 
pages, 8 columns; length, 21 ^^ in.; width, 2 3/16 
in. Can use mats. Office, 20 Vesey St. 

Advertising rates, agate, inside pages, 40(4 
a line; second, third and last pages, oop: financial, 
500; opposite editorial, 550; 2,500 lines, 320; 
5,000 lines, 280; 10,000 lines, 250; 20,000 (not 
less than 10 lines, 3 times a week, or 100 lines once 
a week), 230 a line. Position — alongside and 
following reading matter, 150 extra; top next 
to reading, 150% extra; full positions, top col- 
umn, alone, 250%. Readers, $1.50 a line; first 
page, $3.50; opposite editorial, $2.50; other 
designated pages, $2. Classified opportunities; 
help wanted, 20<i; instruction, 300; hotels and 
resorts, 300; 30 times, 200. FOREIGN TRADE 
REVIEW — 1st Saturday of each month; also 
every Saturday in Weekly Financial Section, 
(28 lines minimum'), 450 a line; 6 times, 400; 
12 times, 350; 52 times, 250. GRAPHIC Sec- 
tion (Saturday edition — 8 pages, 7 cols., 2 in. 
X 19^ in. Forms close 10 days in advance), 
500 a line; 13 times or 3,000 lines 450; 26 times 
or 5,000 lines, 40?:; 52 times or 10,000 lines, 350. 



POWER— Weekly (Tuesday). Mechanical. 
Established 1880. McGraw-Hill Co. (Inc.), 

publishers. Subscription, $3. Sworn detailed 
average circulation for six months ending June, 
1920, 28,248* net paid. 112 to 256 pages, 
2 columns; length, 10 in.; width, 3M iu- Can 
use matrices Office, 36th and 10th Ave. 

Advertising rates, upon application. 



PRACTICAL DRUGGIST— Monthly (15th). 
Drug-Trade. Established 1896. Romaine 

Pierson, publisher. Subscription, $1.50. Detailed 
average circulation for year 1920, 7,864* net 
I paid. 100 pages, 2 columns; length, 10 in.; 
' width, 3 1/2 in. Can use matrices. Forms close 
1st. Office, 93 Nassau St. 

Advertising rates, $4.50 an inch; full page. 



$40; 



$14; 



$8 with 



discounts on 3, 6 or 12 month contracts. Readers, 



NEW YORK 



60 cts. a line. Classified, 25 words or less, 50 
cts.; additional words, 2 cts. each. 



PRENSA (LA) — Every morning excepting 
Sunday. Spanish-Independent. Established 
1912. La Prensa Pub. Co. (Inc.), publishers. 
Subscription, $7.20. Sworn average circulation 
for year 1919, 10,4.50. S pages, 7 columns; length, 
20 in. ; width, 2 }4 in. Can use matrices. Office, 
245 Canal St. 

Advertising rates, agate, 12ji a line; 2,000 
lines, on yearly contract, 110; 5,0001ines, 100; 
10,000 lines 90; 25,000 lines, 80. Position, 15% 
or 25% extra. Readers, 500 a line; first page, 
$1. Classified, 200 a line. Translations free on 
contract advertisement. 



PRINTERS' INK— Weekly (Thur.). Ad- 
vertising. Established 1888. Printers' Ink 
Pub. Co., publishers. Subscription, $3. Sworn 
detailed average circulation for six months end- 
ing June, 1920, 10,895* net paid. 160 to 256 
pages, 2 columns; length, 7 in.; width, 1 if in. 
Can use matrices. Office, 185 Madison Ave. 

Advertising rates, agate, 5.50 a line; full 
page, $100; }4 a^^d J-^ pages, pro rata. Extra 
color, $60 extra for two pages or less. Clas- 
sified (nonpareil), 550 a line. 



PRODUCE NEWS— Weekly (Sat.). Trade. 
P. & D. Pub. Co., publishers. Subscription, 
$1. Claimed average circulation for year 1919, 
12,500. 16 pages, 7 columns; length, 20J/2 in-; 
width, 2% in. Can use matrices. Office, 
6 Harrison St. 

Advertising rates, $1.75 an inch; preferred 
position, $2.25 an inch. Readers and classified, 
250 a line. 

PROGRESSO ITALO-AMERICANO— Every 
morning, including SUNDAY. Italian-Ind. 

Established 1879. Subscription, $7. Sworn de- 
tailed average circulation for six months ending 
March, 1920— daily, 113,533 net paid; Sunday, 
101,413 net paid. 8 to 18 pages, 8 columns; 
length, 21 in.; width, 2^5 in. Can use mats. 
Office, 42 Elm. 

Advertising rates, agate, all editions, 200 
a line; either out of town or citv edition only, 
150. Position, 10,20, 30, 40, 50, 60 or 100% extra. 

QUALITY GROUP — Monthly, including 
Atlantic Monthly, Century Magazine, Harper's 
Magazine, Review of Reviews, Scribner's Maga- 
zine, World's Work. Literary and Current 
Events. Claimed average circulation for year 
1920, 975,000; three quarters of a million. 2 
columns; length 8 in; width, 2 5^8 in- Cannot 
use mats. Forms close 20th of the second month 
preceding. Office, 347 Fifth Ave. 

Advertising rates, (one order, one plate and 
one piece of copy is sufficient), $9.90 a line; full 
page, $1,910; H page, $955; }4 page, $477.50; 
Vs page, $277.20. 

RADIO NEWS— Monthly (1st). Wireless 
Telegraphy. Established 1919. Experimenter 
Pub. Co., publishers. Subscription $2. Claimed 
average circulation for year 1920, 39,500. 72 
pages, 3 columns; length, lOJ^in.; width, 214 in. 
Cannot use matrices. Forms close 10th preced- 
ing. Office, 233 Fulton St. 

Advertising rates, agate, 400 a line. Disccounts 
of 2}4, 5, 7>2 and 10%, on 3, 6, 9 or 12 insertions 
within one year. Stipulated positions, 20 % 
extra. 



158 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



RAILWAY MECHANICAL ENGINEER— 

Monthly (1st). Steam Railroads, Mechanical 
Dept. Established 1832. Simmons-Boardman 
Pub. Co., publishers. Subscription, $3 east 
of ^Mississippi: $4, west of Mississippi. Sworn 
detailed average circulation for six months end- 
ing June 30, 1920, 12,237*. 260 to 300 pages, 
2 columns; length lOJ^g-in-, width 3 Vo in. Can- 
not use mats. Forms close 20th. Office Wool- 
worth Bldg. 

Advertising rates, full page, $200; /^ or }4 
pro rata; 3 pages, within one year, $135; 6 
pages, Silo; 12 pages, $100; 24 pages, 890 
Inside covers, page 3 or pages facing indexes, 
10% extra; front cover (7 J^ssS 5/16), $300; back 
cover (7j'sxl0y8), $200. 



REVISTA AMERICANA DE FARMACIA 
& MEDICINA— Monthly (1st). Spanish. Medi- 
cal and Pharmacy. Established 1895. A. R. 
Elliott Pub. Co., publishers. Subscription, $2. 
Claimed average circulation for year 1919, 11,500. 
70 pages, 2 columns; length, 9% in.; width, .3 5/12 
in. Cannot use matrices. Forms close 15th. 
Office, 62 W. Broadway. 

Advertising rates, full page, $87; 6 mos., $80; 
12 mos., $68; }4 page, $50, $43 or $40; M page, 
$30. $23 or $20. 



RIDER AND DRIVER— Fortnightly (Sat- 
urday). Outdoor Sports. Established 1890. 
Rider and Driver Pub. Co., publishers. Sub- 
scription, $5. Circulation — not given by pub- 
lisher. 24 to 48 pages, 3 columns; length, 10 H 
in.; width, 2% in. Can use matrices. Office, 
511 5th Ave. 

Advertising rates, agate, 30 cts. a line. 

RIKER & KING LIST K— Combination of 
seven weekly magazines. Tousey-Wolff, pub- 
lishers. Pluck and Luck, Liberty Magazine, 
Wild West Magazine, Secret Service, Fame and 
Fortune, Work and Win, Moving Picture Stories. 
Claimed average circulation, total, 300,000 per 
issue of combination of 7 magazines. Subscrip- 
tion, $3.50 for each magazine. 32 pages, 3 
columns; length, 8}A in.; width, 2^ in. Cannot 
use mats. Office, 118 East 28th St. 

Advertising rates, agate, 90 ji per line. 

ROMANCE — Monthly (12th of month pre- 
ceding). Literary. Established 1919. Ridge- 
way Co., publishers. Subscription, $2.50. 
Guaranteed average circulation for year 1921, 
100,000. 156 pages, 2 columns; length, 8 in.; 
width 25^ in. Cannot use mats. Forms close 
15th to 20th third month preceding. Office, 
Butterick Bldg. 

Advertising rates, agate, 65 p a line; full page, 
$145; 14 or J^j, pro rata. Fourth cover (3 colors 
and black), $435; in.side covers (black only), 
$145. 



RUDDER— Monthly (1st). Yachting. Es- 
tablished 1890. The Rudder Pub. Co., pub- 
lishers. Subscription, $2. Circulation — not 
given by publisher. 112 pages, 2 columns; 
length, 9 in.; width, SJ-s in. Forms close 10th. 
Office, 254 W. 34th St. 

Advertising rates, $7.04 an inch; }4 page, 
$14.07; }4 page, .$28.13; H page, $56.25; one 
page, SI 12. .50. Discount, 5, 10 or 20% on 3, 
6 or 12 month contracts. 



NEW YORK 



RUSSKY GOLOS— Every morning including 
SUNDAY. Russian-Independent. Established 



1916. Russky Golos Pub. Corp., publishers. 
Subscription, $5. Sworn average circulation 
for six months ending March, 1920, daily, 33,025 
net paid; Sunday, 31,235 net paid. 6 to 8 pages, 
7 columns; length, 21 in.; width, 2 J^ in. Can 
use matrices. Office, 238 East 6th Street. 

Advertising rates, agate, 12f a line; 1,000 
line contract, llji; 5,000 lines, lOp. Position, 
25% extra. Readers, 20p a line. Classified. 
20i a line. 



S ABE AN — Monthly (10th). Progressive 
Business Ideas. Established 1918. The Sabean 
Society, Inc., publishers. Subscription, $2.36. 
Circulation — not given by publisher. 56 pages, 
3 columns; length, 10 in.; width, 2J4 in. Cannot 
use matrices. Forms close 1st. Office, 1777 
Broadway. 

Advertising rates, agate, 30^ a line; full page, 
$100. Back cover (2 colors), $150; Inside covers, 
(2 colors). S125. Discounts, 25% on yearly 
contract. 



ST. NICHOLAS MAGAZINE — Monthly 
(1st preceding.). Juvenile. Established 1873. 
The Century Co., publishers. vSubscription, .$4. 
Sworn detailed average circulation for year end- 
ing June, 1920, 75,025. 104 pages, 2 columns; 
length, 8 in.; width, 2 .5 12 in. Cannot use mats. 
Forms close last day second preceding month. 
Office, 3.53 4th Ave. 

Advertising rates, agate, $1.50 a line; full page, 
$250; '2 or li page, pro rata. Publishers, 10 "-c 
discount. Schools, $16 an in.; camps, .?15 an 
inch; school and camp ads, accepted in 7 line 
space or multiples of 7 lines only. 



SAUCY STORIES — Monthly (1st of month 
preceding). An associate publication of the 
"Parisienne Trio," which see. 



SCHOOL— Weekly (Thurs.). Educational. 
Established 1889. The School News Co., pub- 
lishers. Subscription, $2. Claimed average cir- 
culation for year 1919, 30,000 net. 16 to 18 
pages, 4 columns; length, 12 in. width, 2},s 
in. Can use matrices. Office, 156 Fifth Avenue. 

Adverti.sing rates, agate, 40 cts. a line. Dis- 
count, 12, 15 and 25%, on 1,000, 2,000 and 
3,000 lines. • 

SCIENCTIFIC AMERICAN — Weekly 
(Sat.). Technical. Established 1845. Scien- 
tific American Publishing Co., publishers. Sub- 
scription, $5. Sworn detailed average circula- 
tion for six months ending June, 1920, 97,969 
net paid. 28 to 32 pages, 4 columns; length, 
12 K in.; width, 2J<j in. Cannot use mats. 
Forms close 10 days in advance. Office, Wool- 
worth Bldg. 

Adverti.sing rates, agate, $1 a line; full page, 
$600, and pro rata for I2, 14 and Js page space. 
Cover positions; fourth (two colors), $800; 
(three colors), $900; (four colors), $1,000; third 
or second; (two colors), $700; (three colors), 
$800; (four colors), $900. 

SCRIBNER'S MAGAZINE— Monthly (21st 
to 25th preceding). Literary Established 

1887. Charles Scribner's Sons, publishers. 

Subscription, $4. Detailed average circulation 
for year 1920, 90,000 net paid 100 pages, 2 
columns; length, 8 in.; width, 2H in. Forms 
close 25th of second month preceding. Office, 
5th Ave. & 4Sth St. 



1921 



NELSON CHES]\IAN & CO.'S RATE BOOK. 



159 



NEW YORK 



Advertising rates, agate, $1.50 a line; full 
page, S300; H or l^ pages, pro rata. School 
advertising, 7 lines, $8.75; full page, $250; 
!/» or 1,' naffp. nro r.it.i. Ronk advert.isirnr. SI .nf) 



aavertising, / lines, $».Yo; lull page, $250; 
^2 or }i page, pro rata. Book advertising, $1.50 
a line; full page, $200; }(■ or J4 page, pro rata. 

SCIENCE & INVENTION (formerly Elec-. 
trical Experimenter) — Monthly (15th of month 
preceding). Technical. Established 1913. 

Experimenter Pub. Co., pubishers. Subscrip- 

tion, $3. Detailed average circulation for year 
1920, 145,000. 120 pages, 3 columns; length, 
10 J^^ in.; width, 2],i in. Cannot use matrices. 
Forms close 22nd second month preceding. 
Office, 233 Fulton St. 

Advertising rates, agate, 80 ji a line; three 
time contract, 2J-2%; six times, 5%; nine times, 
"^l-iTc", twelve times, 10% discount. Inside 
cover (2 colors), $525; back cover (3 colors), 
.$800; inside pages (2 colors), $475. ROTOGRA- 
VURE Section, 20% over regular rates. Clas- 
sified, 10^ per word. 

See advertisement on page 363. 



SECRET SERVICE. See Riker & King 
List K. 



SENTINEL OF THE BLESSED SACRA- 
MENT— Monthly (1st). Catholic. Established 
1897. The Fathers of the Blessed Sacrament, 
publishers. Subscription, $2. Claimed average 
circulation for year 1919, 29,816, net. 80 pages, 
1 column; length, 8 in. ; width, 4^2 in. Cannot 
use mats. Office, 185 East 76th Street. 

Advertising rates, agate, 25 p a line; full page, 
$50; Vi $25; }4 $13; Vs $6.50. 



SERB SENTINEL— Weekly (Sat.). Serbian- 
Independent. Established 1902. D. Popovich, 
publisher. Subscription, $2. Claimed average 
circulation for six months ending June, 1920, 
16,062. 4 pages, 7 columns; length, 20}^ in.; 
width, 2J^ in. Cannot use matrices. Office, 
384 Second Ave. 

Advertising rates, 50 cts. an inch. 



SERBIAN DAILY — Every evening except 
Sunday. .Serbian-Ind. Established 1912. 

Bozo Rankovich, publisher. Subscription, .$4. 
Claimed average circulation for year 1920, 
12,000. 4 pages, 7 columns; length, 21 in.; 
width, 2 }i in. Cannot use mats. Office, 

417 Lafayette St. 

Advertising rate, 56ji an inch. 



SLOVAK V AMERIKE— Every morning ex- 
cept Sunday. Slavonic. Established 1889. 
Sloyak Press, publishers. Subscription, $5. 
Claimed average circulation for year ending 
June, 1920, 20,000. 8 pages, 7 columns; length 
of columns, 20 in.; width, 2}4 in- Can use 
mats. Office, 166 Avenue A. 

Advertising rates, agate, $1.25 an inch; on 
contract, Medical, mail order, real estate and 
steamship, 10(5 a line. 



SMART .SET- Monthly (15th of month pre- 
ceding). Established 1900. Smart Set Co., 
(Inc.), publishers. Subscription, $4. Guaran- 
teed average circulation for year 1921, 50,000. 
144 pages, 2 columns; length, 8 in.; width, 2 J/g 
in. Forms close 18th 2nd preceding month. 
Office, 25 W. 45th St. 

Advertising rates, agate, 45 cts. a line; $100 
a page, and pro rata for smaller space; back 



NEW YORK 



cover (three colors), $350; second or third cover 
(three colors), $175. 



SMITH'S MAGAZINE— Monthly (5th month 
preceding). Literary Established 1905. 

Street & Smith Corp., publishers. Subscription, 
$2. Circulation in combination — See Ain- 

slee's Magazine. 160 pages, 2 columns; length, 
8 in.; width, 2?'g in. Forms close 1st of 2nd pre- 
ceding month. Office, 7th Ave. and 15th St. 

Adverti-sing rates, sold in combination only — 
See Ainslee's Magazine. 



SNAPPY STORIES— Semi-monthly (4th and 
18th). Fiction. Established 1912. New Fic- 
tion Pub. Co., publishers. Subscription, $4. 
Claimed average circulation for year 1919, 
174,381. 128 pages, 2 columns; length, 8 in.; 
width, 2}/^ in. Cannot use matrices. Forms 
close 70 days in advance. Office, 35 West 39th. 

Advertising rates, full page, $175; Vi, 14, or Y^ 
page pro rata. Back cover, (2 or 3 colors), $285. 



SODA FOUNTAIN— Monthly (15th). Trade. 
Established 1902. D. O. Haynes & Co., pub- 
lishers. Circulation — not given by publisher. 
96 pages, 2 columns; length, 9M in.; width, 3 I4 
in. Cannot use mats. Forms close 1st. Office, 
No. 3 Park Place. 

Advertising rates, full page, $100; I'i, $55; 
H, $30; Vs, $16; 6 issues, $90, $.50, $28 or $15; 
12 issues, $80, $45, $25, $14. Pages in two 
color forms, $20 extra. 



SOUTH AMERICAN, THE— Monthly (1st). 
Latin American Affairs. Established 1913. 

South American Pub. Co. (Inc.), publishers. 
Subscription, $3. Claimed average circulation 
for year 1919, 12,000. 36 pages, 4 columns; 
length, 13 M in.; width, 2 5/16 in. Can use 
mats. Forms close 15th of month preceding. 
Office, 310 Lexington Ave. 

Advertising rates, full page, $225; Yo, $140; 
I4 $80; Ys, $40; three times, $200, $125, $70' 
$35; six times, $185, $110, $60, $30; twelve times, 
$160, $95, $50, $25. Preferred positions and 
color work extra. Classified, 5 ji per word. 



SPIRIT OF MISSIONS— Monthly (1st.) 
Episcopal. Established 1836. Domestic & 
Foreign Missionary 'Society, publishers. Sub- 
scription, $1. Sworn average circulation for six 
months ending June, 1920, 48,428* net. 72 
pages, 2 columns; length, 7 ?i in; width, 2% 
in. Forms close 15th preceding month. Office 
281 4th Ave. 

Advertising rates, 20 cts. a line, flat; one page, 
$40; 34 and J^ pages, pro rata. 



SPUR, THE— Semi-monthly (1st and 15th). 
Society and Sporting. Established 1905. The 
Angus Company, publishers. Subscription, 

$7. Circulation — not given by publisher. 100 
pages, 4 columns; length, 12 in.; width, 2 in. 
Cannot use matrices. Forms close 1st and l-5th. 
Office. 425 Fifth Ave. 

Advertising rates, 50c a line; full page, 
$300; l^, }i, Y pro rata. Covers; back (three 
process colors and black), $500; second or third 
(three process colors and black), $400. 



STAATS ZEITUNG — Everv morning; 
STAATS-HEROLD, SUNDAY. German-Ind. 
Established 1834-1864. New Yorker Staats 
Zeitung & Herold, publishers. Subscription, 
daily, $8; Sunday, $4. Sworn average cir- 



160 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



culation for six months prior to April, 1920, 
daily, 138,143 net paid; Sunday, 120,991 net 
paid. 8 to 16 pages, 8 columns; length, 21 in.; 
width, 2\i in. Office, 22 North William St. 
Advertising rates, agate, daily, 300 a line; 
Sunday, 45p; 26 times or 1000 lines within 
one year, 2Si or 43<; 52 times or 2,500 lines, 27^ 
or 42f!; 5,000 lines, 26^ or 41 )i; 10,000 or more 
lines, 25(i or 40«i. Position, 10 or 25% extra. 
Readers, daily, $1 a line; Sunday, S2; first page, 
$2 or $3. 



STREET & SMITH COMBINATION — 

Consisting of — "Ainslee's Magazine", "Popular", 
"Smith's*', "People's", "Top-Notch", Detective 
Story". Guaranteed average circulation for 

year 1921, 850,000. For descriptive data and 
rates — See Ainslee's Magazine. 



SUN — Every evening except Sunday. Re- 
publican. Establshed 1886. Subscription, 
$10. Sworn detailed average circulation for 
six months ending March, 1920, 205,565* net 
paid. Daily, 12 to 24 pages, 8 columns; length, 
21 J4 in.; width, 2 1/14 in. Can use mats. 

Advertising rates, agate, 50 i a line; 5,000 
lines, on yearly contract, iS^; 10,000 lines, 
45f; 20,000 lines, 43p; 30,000 lines, 41fi. Posi- 
tion, 2nd or 3rd page, 30^ extra; back page, 
40c extra; other designated pages, lOji extra; 
next to reading, 100; following and alongside 
reading, 20f; top of col. (except pages 2, 3 
or last), 20 e. Automobile (week d^ay inser- 
tions are printed in all editions of The Evening 
Sun and The New York Herald), 800, flat, a 
line; Books, 450; 2, .500 lines, within one year, 400. 
Readers, $2.50 a line, flat; last page, $4; first 
page, $5; other designated pages, $3. 



SUNDAY COMPANION— Weekly (Sunday) 
except July and Aug. during school year. Ca- 
thoHc-Juvenile. Established 1900. The Sun- 
day Companion Pub. Co., publishers. Subscrip- 
tion, $1.50. Claimed average circulation for year 
1920, 50,000. S pages, 4 columns; length, 
13 J^ in.; width, 2)4 in. Forms close 4 weeks in 
advance. Office, 256 Broadway. 

Advertising rates, agate, 20 cts., flat, a line. 



SUNDAY SCHOOL LESSON ILLUSTRA- 
TOR— Monthly (1st). Evangelical. Estab- 
lished 1883. Fleming H. Revell Co., publishers. 
Subscription, 75 cts. Claimed average circula- 
tion for year 1919, 22,000. 48 to 82 pages, 2 
columns; length, 7J^ in.; width, 2}4 in. Can 
use matrices. Forms close 20th 2nd month 
preceding. Office, 158 5th Ave. 

Advertising rates, agate, 20 cts. a line; full 
page, $40; }^i or }4 pro rata. 



SURVEY— Weekly (Sat.). Social-Civic. 

Established 1897. Survey Associates Inc., pub- 
lishers. Subscription, $4. Sworn detailed av- 
erage circulation for six months ending .lune, 
1920, 18,018=*. 16 to 64 pages, 3 columns; 
length, 10 in.; width, 23.-2 in. Office, 112 E. 
19th St. 

Advertising rates, agate, 25 f a line; full 
page, $99; 2 columns, $64; one column, $32; 
3-i column, double, $32; school or publishers rate, 
$80 a page; 2 columns, .t60; one column, $30. 



TALE SPINS— Monthly (1st). Aviation. 
Established 1917. C. Anderson Wright, pub- 
lisher. Subscription, $2. Sworn average cir- 
culation for six months ending June, 1920, 



NEW YORK 



54,728. 48 pages, 4 columns; length, 12 in.; 
width, 2^6 in. Cannot use mats. Forms close 
15 days in advance. Office, Tribune Bldg. 
Advertising rates, agate, 450 a line; full page. 



$160; 



8125; H, $75; back cover. 



$300. Inside covers, $250; extra colors, $.50 
additional for each extra color. On yearly 
contracts 3, 5, 8 or 10% discount on 6, 12, 18 or 
24 insertions. 

TALKING MACHINE JOURNAL— Monthly 
(1st). Talking Machine Industry. Established 
1916. Henderson Publication (Inc.), publishers. 
Subscription, $3. Circulation — not given by 
publisher. 100 pages, 4 columns; length, 11 J^ 
in.; width, 2 in. Can use matrices. Forms 
close 10th to 15th. Office, 2720 Grand Central 
Terminal. 

Advertising rates, $6 an inch; full page, $150; 
14, $90; H. $50. Colored ink $50 extra for 

one or two pages. 



TATLER— Monthly (20th of month preced- 
ng). Society, Stage, Screen and Song. Es- 
tablished 1919. The Tatler Pub. Co. Inc., 
publishers. Subscription, $1. Claimed aver- 
age circulation for six months ending Sept., 
1920, .50,000. 48 pages, 2 columns; length, 
8 in.; width, 2 V4 in. Cannot use mats. Forms 
close 10th of month preceding. Office, Strand 
Theatre Bldg. 

Adverti.sing rates, full page, $200; I2. $120; 
M, $60; 6 pages, within one year, $170; 12 pages, 
$150. Inside covers, $250; back cover (two 
colors), $400. 



TELEGRAFO — Every evening, including 
SUNDAY. Italian-Ind. Established 1902. 
Italian Press Pub. Assn., publishers. Subscrip- 
tion, $4. Circulation — not given by publisher. 
8 pages, 7 columns; length, 20 J^ in.; width, 2J^ 
in. Office, 145 W. 28th St. 

Advertising rates, 10c a line. Readers, 50 
to 500 a line, according to page desired. Classi- 
fied, 4 lines, 25 cts. 



TELEGRAM — Every evening including SUN- 
DAY. Independent. Established 1867. The 
Evening Telegram, publishers. Subscription, 
daily, $9; Sunday, $2.50. Sworn detailed aver- 
age circulation for six months ending March, 
1920, daily, 132,608 net paid; Sunday, 136,313 
net paid. 12 to 24 pages, 7 columns; length, 
2IJ3 in.; width, 2 1/7 in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
40c a line; 2,500 lines used within one year, 
350; 5,000 lines, 32}^0; 10,000 lines, 300; 20,000 
lines, 27 Hf!; 30,000 lines, 250. Position, 5 and 
100 a line extra; 2nd or 3rd page, 200, or any 
other specified page, 50 a line extra. Classified, 
(caps 10 extra), 20 and 30 per word. Readers, 
.$2 a line; designated page, $2.25; last page, 
$2.50; first page, $5. 

TELEGRAPH — Every morning including 
SUNDAY. Amusements, Sports and General 
News. Established 1836. Lewis Pub. Co., 
publishers. Subscription, daily and Sunday, 
$14; Sunday, $2.50. Sworn average circulation 
for six months prior to April, 1920, daily, 50,164 
net paid; Sunday, 55,616 net paid. Daily, 12 
pages; Sunday, 48 to 64 pages, 7 columns; 
lenirth, 21 in.; width, 2^s in. Can use matrices. 
Office, 50th St. and 8th Ave. 

Advertising rates, agate, daily, 30c a line; 
Sunday, 550 a line; discount, 26 times, or 5,000 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



161 



NEW YORK 



lines, 5<^c; 52 times, or 10,000 lines, 10%; 156 
times, or 20,000 lines, 15%; 365 times, or 50,000 
lines, 20 %. Full position or specified page, 
5i a. line extra; island position, 10c a line extra. 
Classified, daily, 25?! a line; Sunday, 30(5; 3 
times or more, including one Sunday, 30 ji; 7 
times or more consecutively, 20 f; 30 times or 
more consecutively, 18 fi. Readers, daily, $1 
a line; first or editorial page, SI. 25; Sunday, 
SI. 25 a line: first or editorial page, $1.50. Pic- 
torial section (time and space discounts apply- 
ing), 50p a line. 



TELEGR.\PH AND TELEPHONE AGE— 

Semi-monthly (1st and 16th). Established 1883. 
J. B. Taltavall, publisher. Subscription, $2. 
Claimed average circulation for year 1919, 5,500 
net. 44 pages, 2 columns; length, 9 in.; width, 
3H in. Office, 253 Broadway. 

Advertising rates, full page, $50; J^, $30; 
}4, $20: Vs, $12. 



TEVYNE— Weekly (Tues.). Lithuanian- 
Independent. Established 1908. Lithuanian. 
Alliance of America, publishers. Subscription, 
$1 Claimed average circulation for year 1919, 
18,000 net. 8 pages, 7 columns; length, 22 
in.; width, 214 in. Cannot use matrices. Office, 
307 W. 30th Street. 

Advertising rates, 84 cts. an inch; one month, 
70 cts.; three months, 63 cts.; six months, 56 cts.; 
one year, 42 cts. Readers, 10 cts. a line. 



THEATRE MAGAZINE— Monthly (28th). 
Theatrical and Musical. Established 1900. 

The Theatre Magazine Co., publishers. Sub- 
scription $4 Claimed average circulation for 
year 1919, 58,000 net. 68 pages, 4 columns; 
length, 11 I4 in.; width, 2 in. Forms close 1st. 
Office, 6 E. 39th St. 

Advertising rates, agate, $1 a line; full page, 
$500; ^2 or I4 page, pro rata. Inside covers (4 
colors), $900; inserts (4 colors,), $900; back cover 
(no less than 6 colors), $1,100. Readers, $1..50 
a line. 



TIMES — Every morning including SUN- 
DAY. Ind. -Democratic. Established 1851. 
N. Y. Times Co., publishers. Subscription, 
daily, $9; Sunday, S3. Sworn detailed average 
circulation for six months ending March, 1920, 
daily, 327,275* net paid; Sunday, 523,174* net 
paid. Daily, 18 to 24 pages; Sunday, 86 to 
120 pages, 8 columns; length, 213^ in.; width. 
2 1/12 in. Can use matrices. Office, Times 
Square. 

Advertising rates, agate, daily, 65 f; .Sunday, 
70f a line; last page (daily only), $1.05; 
opposite editorial, $1.35; pages 2 or 3, $1.80; 
pages, 4 or 5 (daily only), $1; pages 4 to 
11 (first section Sunday), $1.10; other designated 
pages; daily, 750; Sunday, $1.05. Position — • 
top of column; 70(5 a line extra; following and 
next to reading, 60 fi; next or following read- 
ing, 20 cts.; top of column next to reading, 
80(i. On contract, 2, 3, 4, 5, 6, 8, 10, 12, 14, 
or 16% on 5,000, 10,000, 15,000, 25,000, 
30,000, 40,000, 50,000, 60,000 75,000 or 
100,000 lines used within one year. Reading 
notices, first page, second section, daily, $3.50; 
first page, daily, $6.50; Sunday, $7 a line, inside, 
$3; designated inside pages, $3.50 a line. Clas- 
sified general, 60? and room, 45c. ROTOGRA- 
VURE PICTURE Section (minimum 14 lines), 
$2.00 a line; 13 times within one year, $1.80; 
26 times, $1.75; 52 times, $1.70. 



NEW YORK 



TO-DAY'S HOUSEWIFE— See Cooperstown, 

N. Y.; Also— 

See advertisement on page 381. 



TOP NOTCH MAGAZINE— Semi-monthly 
(1st and 15th). Literary. EstabUshed 1910. 
Street and Smith Corp., publishers. Sub- 

scription, $3.60 Circulation in combination — See 
Ainslee's Magazine. 208 pages, 2 columns; 
length, 8 in.; width, 2% in. Forms close 25th 
of third preceding month. Office, 7th Avenue 
and 15th Street. 

Advertising rates, sold in combination only — 
See Ainslee's. 



TOUCHSTONE — Monthly (25th preceding). 
Art-Architectural-Fiction-Home-Building. Es- 
tablished 1917. Mary Fanton Roberts (Inc.), 
publishers. Subscription, $4. Claimed aver- 
age circulation for 1920, 8,000. 100 pages, 2 
columns; length, 8 in.; width, 2 5^ in. Cannot 
use mats. Forms close 15th; covers, 5th. 

Office, 1 West 47th St. 

Advertising rates, 50^ a line; full page, $100; 
J-^ or H pro rata. Covers, back, $200; second 
or third, $150. 



TOWN AND COUNTRY— Tri-monthly (1st, 
10th and 20th). .Society and Country Life. 
EstabUshed 1846. Franklin Coe, publisher. 

Subscription, $6. Claimed average circulation 
for 1919, 22,400. 48 to 120 pages, 4 columns; 
length, 12 in.; width, 2 in. Forms close 3 weeks 
in advance. Office, No. 8 West 40th St. 

Advertising rates, agate, 60^ a line; full 
page, $32C; three pages within one year, $280; 
twelve pages, $250; }^, }4< H page, pro rata; 
back cover (four colors), $700; second or third 
cover (four colors), $600. 



TRAINED NURSE AND HOSPITAL RE- 
VIEW— Monthly fist). Established 1888. Lake- 
side Pub. Co., publishers. Subscription, $2.50. 
Claimed average circulation for year 1919, 
14,967 net paid. 100 pages, 2 columns; length, 
8 ^ in. ; width, 2 }4 in- Forms close 15th. Office, 
38 W. 32d St. 

Advertising rates, full page, $65; 6 times, $56; 
12 times, $50; J4. M and J 2 page, pro rata. 



TRAVEL— Monthly (1st). Travel. Es- 
tablished 1901. Robert M. McBride & Co., 
publishers. Guaranteed average circulation for 
year 1921, 30,000. 60 pages, 4 columns; length, 
11 ^/g in.; width, 2 in. Forms close 5th. Office, 
7 W. 16th St. 

Advertising rates, agate, 50 cts. a line; full 
page, $250; H, $125; H, $67.50; 2nd and 3rd 
cover (3 process color), $400; back cover (3 
process color), $500. 



TRIBUNE — Every morning including SUN- 
DAY. Republican. Established 1841. Tribune 
Association, publishers. Subscription, $10. 

Sworn detailed average circulation for six months 
ending Sept., 1920, daily, 125,919* net paid; 
Sunday, 127,836* net paid. Daily, 24 pages; 
Sunday, 68 pages; 8 columns; length, 21 j^ in.; 
width, 2 1/7 in. Can use mats. Office, Tribune 
Bldg. 1.54 Nassau St. 

Advertising rates, agate, daily or Sunday, 
50(! a line; 2,500 lines, on yearly contract, 40f; 
5,000 lines, 38(1; 10,000 lines, 360; 20,000 lines, 
340; 30,000 lines, 320; 50,000 lines, 300. Posi- 
tion, next to reading, 150; full position, 200, 
top of page, next to reading, 300; island position. 



162 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



top of column, 50 e; page 2 or 3, publishers 
option, 30c; opposite editorial, 15f a line extra. 
Books, 40f a line; 2,500 lines, 35c; 5,000 lines, 
30c. GRAPHIC or ROTOGRAVURE (Sunday 
Edition— 7 cols.. 2 in. x 20 in.), GOi a line; 13 
times or 3,000 lines, 55c; 26 times or 5,000 lines, 
53$^; 52 times or 10,000 lines, 50 (i. Readers, 
S3 a line; first page, $4. Classified, 35c a line. 

THE NEW YORK TRIBUNE reaches a 
class of readers that are intelligent and dis- 
criminating. It guarantees satisfaction in 
the merchandise it advertises. Thus it 
holds the confidence of its readers, and in- 
sures the integrity of its advertising- col- 
umns. A sound editorial policy, followed 
for 80 years, has made this paper a real 
factor in New York life. 



TRUE STORY MAGAZINE — Monthly (1st 
preceding). True-to-Life Stories. Estabhshed 
1919. Physical Culture Corporation, publishers. 
Subscription, $3. Guaranteed average circula- 
tion for year 1921, 150,000. 100 pages, 3 col- 
umns; length, 10 3/16 in.; width, 2 I4 in. Cannot 
use mats. Forms close 25th of third month 
preceding. Office, 119 W. 40th St. 

Advertising rates, agate, 75 p a line; full page, 
$300; two columns, $210; one column, $105. 

TRUTH MAGAZINE — Monthly (10th). 
Catholic-Literary. Established 1898. Truth 
Publishing Company, pubhshers. Subscription, 
$3. Sworn average circulation for six months 
ending June 30th, 1920, 126,903*. 40 pages, 
4 columns; length, 14 in.; width, 2 J-g in. Cannot 
use mats. Forms close 10th. Office, 412 Eighth 
Ave. 

Advertising rates, 50fi a line, flat. 



TYPEWRITER TOPICS— Monthly (1st). 
Office Equipment. Established 1905. Busi- 
ness Equipment Pub. Co., publishers. Sub- 
scription, S2. Claimed average circulation 
for year 1919, 9,925 net paid. 80 to 128 pages, 
2 columns; length, 9 in.; width, 3}s in. Forms 
close 18th. Cannot use matrices. Office, 302 
Broadway. 

Advertising rates, $7. 50 an inch; full page, $120; 
14, M. or J^g, pro rata with discount 5 and 
10 per cent on 6 and 12 months. 



U. S. TOBACCO JOURNAL— Weekly (Sat.). 
Trade. Established 1874. Ellison Pub. Co., 
publishers. Subscription, $4. Detailed average 
circulation for year 1919, 11,861*. 48 pages, 
4 columns; length, 12 in.; width, 2M in- Can 
use mats. Office, 97-99 Water St. 

Advertising rates, full page, $100; 14, $65; 
M. $35; i/j, $20; minimum (2x4 H), $12. 

UNIVERSAL ENGINEER— Monthly (15th). 
Mechanical. Established 1907. Universal 

Engineer Pub. Co., publishers. Subscription, $2. 
Claimed average circulation for year 1919, 17,564 
net. 132 pages, 2 columns; length of columns, 
10 in.; width, 3 5^ in. Office, 150 Nassau St. 

Advertising rates, on application. 



VANITY FAIR— Monthly (1st month pre- 
ceding). Stage, Society, Sports. Fashions, Art. 
Established 1914. The Vanity Fair Co., pub- 
lishers. Subscription, S3. 50. Sworn detailed 
average circulation for six months ending June, 
1920, 98,747*. 150 pages, 4 columns; length 
of columns, IIM in.; width, 2 in. Forms close 



NEW YORK 



15th of second month preceding. Office, 19 
W. 44th St. 

Advertising rates, full page, $750; I-2, }4, or 
}4 page, pro rata; back cover, three or four 
colors, $1,600; 2nd or 3rd cover (4 colors), $1,300; 
inserts, right-hand, $1,.500; left-hand, $1,300. 



VOGUE — • Semi-monthlv (1st and 15th). 
SPANISH edition — Monthly (25th of month 
preceding). Fashions and Literary. Estab- 
lished 1892. The Vogue Co., publishers. Sub- 
scription, $6. Sworn detailed average circula- 
tion for six months ending June, 1920, Semi- 
monthly, American edition, 137,071* net paid; 
monthly Spanish edition, 10,512* net paid. 150 
pages, 4 columns; length, 11 14' in.; width, 2 
in. Forms close two months in advance; covers, 
12 weeks in advance. Office, 19 West 44th St. 

Advertising rates, agate, American edition, 
full page, $1,200; Vs, M, }4 pro rata. Back 
cover (4 colors), $2,500; inside covers (4 colors), 
$2,100; colored inserts (printed in 4 color pro- 
cess), right-hand page, $2,300; left, $2,100. 
Spanish edition, 32 c a line, page space, $200. 
10 % discount for twelve pages, J^, }4 or 14 
pro rata. Covers, in four colors, (3 colors and 
black), back, $500; second or third, $400. 



VOLKSZEITUNG — Every morning including 
SUNDAY and VORWAERTS, Saturdays. 
German-Labor. Established 1878. Socialistic 
Co-operative Pub. Association, publishers. Sub- 
scription, daily, $9; Sunday, $5; weekly, $2. 
Claimed average circulation for year ending 
March, 1920, daily, 15,200; Sunday, 15,200; 
weekly, 8,000. Daily, 6 pages; weekly, 12 pages; 
■Sunday, 20 pages, 7 columns; length, 20 in.; 
width, 2 1^2 in. Can use mats. Office, 15 

Spruce St. 

Advertising rates, daily, Sunday or weekly, 
10c a line, with discounts on time contracts. 



VORWAERTS— Weekly edition of Volks- 
zeitung, which see. 



WALL STREET JOURNAL — Every morn- 
ing and evening except Sunday. Financial. 
Established 1882. Dow, Jones & Co., publishers. 
Subscription, $18. Sworn average circulation 
for six months prior to April, 1920, 18,514 net 
paid. 8 pages, 5 columns; length, 19 4/7 in.; 
width, 3 5/16 in. Can use mats. Office, 44 
Broad St. 

Advertising rates, commercial, 50j! and 60^ 
a line, according to location; financial, 600; 
26 times, or 2,500 lines, financial, 50f ; commercial, 
43c and 50c; 78 times, or 5,000 lines, financial, 
40c; commercial, 34c and 40c; 156 times, or 
10,000 lines, financial, 300; commercial, 25 ji 
and 30c. 

WATCHMAN - EXAMINER — Weekly 
(Thurs.). Baptist. Established 1819. The 
Watchman-Examiner Co. (Inc.), publishers. 
Subscription, $2. .50. Circulation — not given 

by publisher. 32 pages, 3 columns; length, 
10 'o in.; width, 2,^ in. Can use matrices. 
Office, 23 E. 26th St. 

Advertising rates, agate, 20 cts., flat, a line. 
Readers, 35 cts. a line. 



WEEKLY REVIEW — Weekly (Wed.). Po- 
litical and General. Established 1909. National 
Weekly Corp., publishers. Subscription, $5. 
Claimed average circulation for six months end- 
ing June, 1920, 11,000. 24 to 48 pages, 3 col- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



163 



NEW YORK 



umns; length, 10 in.; width, 2 ? 2 in- Can use 
mats. Forms close Tuesday. Office, 140 Nassau 
St. 

Advertising rates, 47fS a line; 13 times, 43j!; 
26 times, 40e; 52 times, 35 jS; two full pages, 
$270. $250, $227.50 or $190; one page, $140, 
S130, $120 or $100; y^, $100, $92.50, $85 or 
$70; >.,, $80, $73.50, $68 or $50; Yi, $57.50, 
853, $48.50 or $40; H, $45, $41.50, $38.50 or 
$31.50; 36. $32.50, $30. $28 or $23. Covers, 
in.side back, $150; outside back or inside front, 
$175. 



WIDE WORLD MAGAZINE — Monthly. 
(15th). Literary. The International News 
Co., publishers. Subscription. $2. Claimed 
average circulation for year 1920, 96,120. 88 
pages, 2 columns; length, 8 in.; width, 2 5^8 in. 
Cannot use matrices. Forms close 30th. Office, 
83-85 Duane St. 

Advertising rates, agate, 70fi a line; one 
page, $140; }i and }^ pro rata. Classified, 9^ 
per word. 

See advertisement on page 347. 



WILD WEST. See Riker & King List K. 

WIRELESS AGE— Monthly (15th). Radio 
Communication. Established 1912. Wireless 
Press (Inc.). publishers. Sub.scription, $2,50. 
Claimed average circulation for year ending 
June, 1920, 15,000. 52 pages, 3 columns; 
length, 10 yi in. ; width. 2}i in. Can use matrices. 
Forms close 25th. Office, 233 Broadway. 

Advertising rates, agate, 40« a line; $4.00 
an inch; full page, $85; %, .f57.50; Vi, $32; 
)4< $25. Discounts of 5 or 10% on six or 12 
months' contracts. Back cover (two colors), 
$150; inside covers (two colors). $125; page facing 
first reading page, $95; pages facing inside covers, 
$90. 



WOMAN CITIZEN — Weekly (Sat.) 
Woman's Interest in National Affairs. Estab- 
lished 1916. Woman Citizen Corp., publishers. 
Subscription, $2. Sworn detailed average cir- 
culation for six months ending June, 1920, 
25.000. 20 pages, 2 and 3 columns; length, 
11 J4 in.; width, 4 and 2?2 in- Cannot use 
matrices. Office, 171 Madison Ave. 

Advertising rates, agate, 2bi a line; full 
page, $100; ]/2 or M pro rata. Publishers, 20ji 
a line. Educational, hotels, restaurants, sum- 
mer and winter resorts, 15ji a line. 



WOMAN'S HOME COMPANION — Month- 
ly (1st of month). Literary and Home. Es- 
tablished 1873. The Crowell Publishing Co., 
publishers. Subscription, $2. Sworn detailed 
average circulation for twelve months ending 
April, 1920, 1,215.069 net paid. 4 columns; 
length. 12 i/g in. ; width. 2 H in. Forms close 25th 
of third preceding month. Executive Office, 
381 Fourth Ave., N. Y. City. 

Advertising rates, agate, (effective May, 1921), 
SIO a line; lull page. $6,800; U page (170 lines; 
d. c), $3,400; H page (85 lines, d. c). $1,700; 
2nd or 3rd covers (three or four colors). $10,000; 
4th cover (three or four colors), $13,000; page 
insert (three or four colors). $10,000.; tint page, 
black and one color, $7,500; Gravure page, $7,500. 



WOMEN'S WEAR— Every evening except 
Sunday. Established 1910. Women's Wear 
Co. (Inc.), publishers. Subscription, $6. Sworn 
average circulation for six months prior to April, 



NEW YORK 



1920, 19.941 net pai4 40 pages, and up, 5 
columns; length, 16 54 in.; width, 2 1/16 in. Can 
use matrices. Office, 8 East 13th St. 

Advertising rates, agate, 30 fi a line; 1,000 
lines, within on,e year. 28^; 2,000 lines, or 52 
times, 26 j<; 5,000 lines, or 104 times. 24 fi; 10,000 
lines, or 156 times. 22$'; 15.000 lines, or 303 
times, 20fi. Classified, situations wanted and 
salesmen, 15)! a line; all other classifications, 
25f a line. 



WORK AND WIN. See Riker & King 
List K. 



WORLD — -Every morning including SUN- 
DAY; every evening except Sunday. THRICE- 
A-WEEK — Monday. Wednesday. Friday. In- 
dependent. Established, May 10, 1883. Press 
Publishing Co., proprietors. Subscriptions, 

morning or evening, $8; Sunday, $5.20; tri-weekly, 
$1. Sworn average circulation for six months 
prior to April, 1920, morning, 327,558* net 
paid; evening, 336,794* net paid; Sunday, 597,653 
net paid; thrice-a-week, 94,391* net per issue. 
Daily, 22 to 32 pages; Sunday. 72 to 108 pages 
or more; thrice-a-week, 4 pages; either edition, 
8 columns; length, 20 in.; width, 2 '2 in. Can 
use mats. Office, Pulitzer Building, 63 Park 
Row. 

Advertising rates, agate, daily, evening or Sunday 
supplements, 55c; Sunday main .sheet or Sunday 
society page, 6(J<i; pages, 2 or 3 Sunday main 
sheet, or first following and next Sunday main 
sheet. .$1.65; first following and next page. 
2 or 3 Sunday main sheet. $2.75; first following 
and next page, 2 or 3 daily or evening, $2.20; 
first following and next daily, evening or Sunday 
supplements. $1,375; financial page, daily or 
Sunday and sporting page daily or evening, 
77ji. Sporting page Sunday. 88(!. Readers, 
first page, daily, evening or Sunday, $6 a line; 
inside pages, main sheet Sunday or page opposite 
editorial, daily. $3 a line; other inside pages, daily, 
evening or Sunday supplements. $2.50 a line. 
Classified, business opportunities. 40c a line; 
medical daily, 55 «! a line; Sunday, 65?! a line; 
daily and Sunday general, oof. a line; personals, 
60j^ a line; sporting, 55p a line. GRAVURE sec- 
tion (Sunday edition — 7 columns, 2 J/8xl9 }-2 in.), 
$1.50 a line; 13 times, within one year, $1.45 a 
line; 26 times, $1.40; 52 times, $1.3.5. Forms 
close 17 days in advance, or 24 days in advance, 
when proofs are desired. SUNDAY MAGA- 
ZINE- SECTION, 4 columns; length, 16 11/14 
in.; width, 2 J<( in. Forms close 16 days in ad- 
vance; color pages, 3 weeks in advance; rate, 
80jS a line, flat; back page (four colors), $850, 
flat; inside back page (two colors), $750. flat. 
SUNDAY COMIC SECTION, forms close 8 
weeks in advance; $1 a line, flat; color advertise- 
ments, $250 a column, flat. 'THRICE-A-WEEK, 
one insertion a week, 25^ a line; three insertions 
a week, 60f5 a line; readers, $1 a line, first page, 
$1.50 a line. Discount of 10% on six months' 
contracts or 1.500 lines used within one year. 



WORLD OUTLOOK — Monthly (10th). 
Methoc^ist-Missions. Established 1914. A. S. 
Watkins. Dublisher. Subscription, $2.50. 

Sworn detailed average circulation for six months 
ending June. 1920, 65,524* net paid. 72 pages, 
3 columns; length, 10 M in.; width, 2^4 in. Can 
use matrices. Forms close 1st of month pre- 
ceding. Office, 45 West 18th St. 

Advertising rates, agate, 60? a line; full page, 
$270; one or two columns, $90 or $180. 2nd 



164 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



or 3rd cover (2 colors), $300; 4th cover (2 colors), 
$350. 

WORLD'S MARKET — Monthly (1st). 
Commercial. Established 1917. R. G. Dun 
& Co., publishers. Subscription, $2.50. Claimed 
average circulation tor year ending June, 1920, 
11,500. 100 pages, 2 columns; length, 10 1/7 
in.; width, 3J^ in. Cannot use matrices. Forms 
close 5th. Office, 290 Broadway. 

Advertising rates, on yearly contract, full 
page, $100; H. $60; Va, $45; M, $35; H, $30; 
i4, $25. For less than one year, add; 15% for 
5 months or less, 10% for 6 months or less. 
Special position, 25 % extra. 



YACHTING— Monthly (1st). Boating- 

Yachting. Established 1907. Outing Pub. 
Co., publishers. Subscription, $2.50. Claimed 
average circulation for year 1920, 7,500. 56 
pages, 3 columns; length, 10 }4 in.; width, 2^ in. 
Forms close 15th. Office, 239 Fourth Ave. 

Advertising rates, agate, 30)i a line; full 
pages, $110; %, $60; }4, $30; Vs, $15; one col- 
umn, $40; two columns, $75. 



YIDDISHE FOLK— Weekly (Fri.). Yiddish. 
Established 1908. Zionist Organization of 

America, publishers. Subscription, $2.50. Claimed 
average circulation for year 1919, 26,000. 16 
pages, 4 columns; length, 15 in.; width, 2% in. 
Office, 55 Fifth Ave. 

Advertising rates, $1 an inch. 



YOUNG'S MAGAZINE — Monthly (15th). 
Literary. Established 1897. C. H. Young 
Pub. Co., publishers. Subscription, $2. Claimed 
average circulation for year 1919, 101.500. 128 
pages, 2 columns; length, 8 in.; width, 2}4 in. 
Forms close 20th. Can use mats. Office, 377 
Fourth Ave. 

Advertising rates, agate, 75^ a line; page, 
$150; % and J^ pro rata. 



ZIFF CO., W. B.— 

See advertisement on pages 348, 349 and 350. 



ZUKUNFT— Monthly (1st). Yiddish-Liter- 
ary. Established 1892. Forward Association, 
publishers. Subscription, $1. Guaranteed aver- 
age circulation for year 1921, 81,000. 114 
pages, 2 columns; length, 9i^ in.; width, SH in. 
Can use matrices. Forms close 20th. Office, 
173 East Broadway. 

Advertising rates, agate, $4 an inch; full 
page, $60; }^ or J^ pro rata. Discounts of 5 
or 10% on six or twelve month contracts. 



NIAGARA FALLS— Population, 50,760. On 
Niagara River affording water connection with 
the Great Lakes and Erie Barge Canal, and 
is served by 22 railroads. Has facilities for 
developing from the Falls practically un- 
limited horse power. Industries include manu- 
facture of flour, paper, aluminum, linen, 
graphite, carborundum, car-lighting and heat- 
ing systems, auto starters, aviation materials, 
carbons, corsets, shredded wheat, hooks and 
eyes, sweater coats, wall paper, counter sales 
and is center of largest chemical industry 
of United States. Many thousands of visitors 
annually stop over to view the Falls. Annual 
value of manufactured products, exceeding, 
$50,000,000. Bank resources, over $30,000,- 
000. Bank clearings for six months ending 
June 30, 1920, $24,100,204.60. 



NEW YORK 



GAZETTE — Every evening except Sunday 
Republican. Established 1854. A. C. Deuel 
publisher. Subscription, $7,50. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 12,893 net paid. 12 to 20 pages, 
8 columns; length, 21 in.; width, 12}/^ ems. 
Can use matrices. 

Advertising rates, 7i a line; 1,000 lines, on 
yearly contract, 6?!; 2,500 lines, 5^. Position, 10 
or 25% extra. Readers, 20fi a line. Classi- 
fied, 12fi a line, 7 words to line. 



OLEAN— Population, 19,500. On Allegany 

River and is served by Erie; Pennsylvania; 
Pittsb., Shaw and Northern Railway Systems. 
Center of dairying district. Extensive oil and 
manufacturing interests. 



TIMES — Every evening except Sunday. In- 
dependent. Established 1860. M. G. Fitz- 
patric, publisher. Subscription, $4. Sworn 
average circulation for six months prior to April 
1920, 5,078* net paid. 10 to 16 pages, 8 col- 
umns; length, 21 J4 in-; width, 2 in. Can use 
mats. 

Advertising rates, 35 ji an inch; 100 in., on 
yearly contract, 32ff; 300 in., 30«!; 500 in., 28^. 
Position, 10 or 25%. Composition, lOf! an 
inch additional. Readers, 50% over display; 
local readers, 10f5 a line. Classified, le per word. 



ONEONTA— Population, 11,582. Served by 
and is division terminal of Delaware & Hud- 
son Railroad, with many of its shops located 
here; also terminal of Ulster & Delaware and 
the Southern New York Trolley which con- 
nects with the New York Central at Herki- 
mer. Approximately 1,500 railroad employees 
make their homes here. Is the largest town 
in Otsego County and is in the heart of the 
richest dairy section in the eastern section of 
the United States. Industries include rail- 
road shops; flour and silk mills; shirt, overall 
and glove factories; chemical works. Largest 
attended Normal in the state is located here. 
Annual value of manufactured products, 
$6,608,880. 



STAR — Every morning except Sunday. In- 
dependent. Established 1890. Otsego Pub- 
lishing Co., publishers. Subscription, $5. Sworn 
average circulation for six months prior to April, 
1920, 6,133* net paid. 8 to 12 pages, 7 columns; 
length, 21 in.; width, 2 J^ in Can use matrices. 

Advertising rates, 4^ a line; 1,000 lines, 3^^i; 
2,500, 3j!. In body type 50% additional. Posi- 
tion, 10 or 25% extra. Composition, 10 jS an 
inch additional. Classified, 1^ per word. 



PEEKSKILL — Population, 16,000. On Hudson 
River and is served by New York Central 
Railroad. Industries of importance are: 

stove and iron foundries, machine shops; 
boiler works; brick machine, oil cloth, hat, 
underwear and yeast cake factories. Seat 
of Peekskill Military Academy. 



LAMP— Monthly (15th). Catholic. Estab- 
lished 1903. Lamp Pub. Co., publisher. Sub- 
scription, $2. Claimed average circulation for 
year ending June, 1920, 125,000. 32 pages, 
2 columns ; length, 9 M in. ; width, 3 ? s in. Can use 
matrices. Forms close 15 days in advance. 

Advertising rates, $12.50 an inch; full page, 
$250; }4, H OT Vg pro rata. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



165 



NEW YORK 



POUGHKEEPSIE— Population, 35,000. On 

East bank Hudson River half way between 
New York and Albany. Has steamboat con- 
nection to New York City and advantages 
of railroad shipment on N. Y. Cent., and N. 
Y., N. H. & H. Systems. Industries include 
the manufacture of farming implements, gas 
and gasoline engines, hardware specialties, 
mowing machines, horse shoes, pig iron, sash, 
door, blinds, cigars, chairs, shirts, underwear, 
clothing, knit goods, shoes and organs. Home 
of Vassar College, Eastman College and other 
well known educational institutions. 



COURIER— Weekly (Sunday). Independent. 
Established 1872. Estate A. G. Tobey, publish- 
er. Subscription, $.3. Sworn average circula- 
tion for six months prior to Oct., 1920, 12,979* 
net paid. 28 pages, 8 columns; length, 21}^ 
in.; width, 2}i in. Can use matrices. 

Advertising rates, agate, 7^ a line; 1,000 
lines, on yearly contract, 6^; 2,500 lines or 
26 times, 5JJfi; 5,000 lines, or 52 times, 5f. 
Position, 25 and 50% extra. Composition, one- 
third cent a line, additional. Readers, 25 cts. 
aline. Classified, 1 off a line. 

EAGLE-NEWS — Every morning except Sun- 
day. Republican. Established 1852. Piatt 

6 Piatt (Inc.), publishers. Subscription, $7. 
Sworn average circulation for six months prior 
to April, 1920, 5,435* net paid. 8 to 16 pages, 

7 columns; length of columns, 20 in.; width, 
2}4 in- Can use matrices. 

Advertising rates, agate, 30, flat, a line. 
Positions, 25% extra. 



STAR AND ENTERPRISE— Every evening 
except Sunday. Democratic. Established 

1889. Poughkeepsie Pub. Corp., publishers. 
Subscription, $6. Sworn detailed average cir- 
culation for six months ending March, 1920, 
9,775 net paid. 12 to 32 pages, 8 columns; 
length, 22 in.; width, 2 1/12 in. Can use matrices. 

Advertising rates, 7i a line; 1,000 lines, on 
yearly contract, 6(i; 2,500 lines, 5^. Com- 
position, 5 cts. an inch additional. Position, 
10 or 25% extra. Readers, 25fi a line; first 
page, 30 (i. Classified, 2ji per word. 



ROCHESTER — Population, 295,750. On 

Genesee River and N. Y. State Barge Canal 
and is served by six railroads and three inter- 
urban trolleys. Has excellent water power 
developed from the river falls; is the center 
of Central New York fruit district which pro- 
duces the greatest number of apples per acre 
in the United States; also very large nursery 
interests, including the most extensive trade 
in farm and garden seeds; more than 1,600 
industries are located here, being the world's 
headquarters for photographic supplies; has 
the largest optical works and the largest ther- 
mometer plant in the world; the largest cus- 
tom fur tanning establishment in the U. S.; 
sixty per cent of the carbon and typewriter 
ribbon made in the U. S. is produced here; 
besides this it stands high in the manufac- 
ture of boots, shoes, clothing, machinery, 
automobiles and preserves. Ward Geological 



NEW YORK 



Museum, Rochester University and other edu- 
cational institutions located here. Annual 
value of manufactured products, $400,000,000. 
Bank clearings during 1919, .1491,927,131.52. 



ABENDPOST — Every evening except Sun- 
day. German-Ind. Eistablished 1851. Rochester 
German Pub. Co., publishers. Subscription, 
$6. Claimed average circulation for year ending 
June 30, 1920, 7,462 net paid. 6 to 12 pages, 
7 columns; length, 21 in.; width, 2 Vj in. Can 
use matrices. Office, 237-239 Andrews Street. 

Advertising rates, agate, 6i a line; 2,500 lines, 
within one year, 5c; 5,000 lines, 4f<; 10,000 
lines, 3li^. Classified, li per word. Readers, 
(boldface headings count double), 15^ a line' 



AMERICAN JOURNAL OF NURSING— 
Monthly (1st). Established 1900. American 
Journal of Nursing Co., publishers Sulascrip- 
tion, $2.50. Claimed average circulation for year 
ending June, 1920, 15,807. 120 to 160 pages, 
1 and 2 columns; length, 8 in.; width, 2^4 and 
4?^ in. Forms close 10th. Can use matrices. 
Office, 19 West Main St. 

Advertising rates, full page, $60; Vo, $32.50; 
M, $17; is, $9.50; yearly contract, $50, $26, 
$13.50 or $7.50. Inside covers, 20% advance; 
back cover, 40% advance. 



DEMOCRAT AND CHRONICLE — Every 
morning including SUNDAY. Republican. Es- 
tablished 1826. Rochester Printing Co., pub- 
lishers. Subscription, daily, $6; Sunday, $2.50. 
Sworn detailed average circulation for six months 
ending March, 1920, daily, 58,970* net paid; 
Sunday, 65,972* net paid. Daily, 14 to 24 
pages; Sunday, 40 pages, 7 columns; length, 21 
in.; width, 2li in. Can use matrices. 

Advertising rates, agate, daily, 24 ^ a line; 
Sunday, 26f; 1,000 lines, within one year, 210 
or 24?i; 3,000 lines, I9i or 22ji; 5,000 lines, 18fS 
or 2l!i; 10,000 lines, 17f! or 20?;. Position, 10 
and 25% extra. Classified, 2 cts. per word 
Readers, 60 cts. a line; telegraphic, $1.25. 



HERALD — Every morning including SUN- 
DAY. Independent. Established 1879. Ro- 
chester Herald Co., publishers. Subscription, 
daily, $6; Sunday, $3. Sworn average circula- 
tion for six months ending March, 1920, daily, 
27,288* net; Sunday, 19,946* net. Daily, 12 
to 20 pages; Sunday, 48 pages, 7 columns; length, 
21 in.; width, 2J^ in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
120 a line; 1,000 lines, 100; 2,000 lines, 80. Mail 
order, hotels, resorts, schools or publishers, 100, 
flat, a line. Classified, 10 per word. 



INDUSTRIAN— Weekly (Tues.). Sports and 
Recreation. Established 1920. Erwin J. W. 
Huber, publisher. Subscription, $1. Claimed 
average circulation for first six months of exist- 
ence, 10,000. 10 to 16 pages, 7 columns; length, 
21 in.; width, 2'^i in. Can use mats. Office, 
Exchange Place Bldg. 

Advertising rates, 150 a line; on contract, 
12i.,0; 1,000 lines, 120; 2,000 lines, 110; 3,000 
lines, lOe: 4,000 lines, 90. Theatrical, 100 a line. 

See advertisement on page 345. 



DEMEMBER the right copy in the right medium in the right territory 
^ WILL GET RESULTS. 



166 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



PICTURE PLAY AND SPORT NEWS— 
Weekly (Tues.)- Moving Pictures, Theater, 
Sports'. Established 1915. Erwin J. W. Huber, 
publisher. Subscription, $1. Claimed average 
circulation for six months ending !March, 1920, 
30,000. 10 pages, 7 columns; length, 20 ?i in.: 
width, 2 3-6 in. Can use mats. Forms close 
Monday. Office, Exchange Bldg. 

Advertising rates; Amusement, SI. 50 an inch; 
Mercantile, $1.25 an inch; 50 inches, on yearly 
contract, $1.40 or $1.20; 100 in., $1.30 or $1.15, 
150 in., $1.20 or $1.10; 200 in., $1.10 or $1.; 
500 in., mercantile copy only, 90 cts.; 1,000 in., 
75 cts. Position, 12 H. 25 or 50% extra. Read- 
ers. 15 cts a line. Classified, Ic per word. 

See advertisement on page 344. 



POST-EXPRESS — Every evening except Sun- 
day. Republican. Established 1859. The 
Post-Express Printing Co., publishers. Sub- 
scription, $6. Sworn average circulation for 
1919, 16,047* net paid. 12 to 10 pages, 7 col- 
umns; length, 21 in.; width, 2J^ in. Can use 
matrices. 

Advertising rates, agate, 15 cts. a line; 500 
lines, on yearly contract, 7J-2 cts. a line; 1,000 
lines, 614 cts.; 2,000 lines, 5% cts.; 3,000 lines, 
5M cts.; 5,000 lines, 4 3^ cts.; 10,000 lines, 4 J-i 
cts. Position, 10 and 25% extra. Classified, 
1 ct. per word. Readers, 20 cts. a line; tele- 
graphic and financial pages, 30 cts. 

RURAL LIFE-— Monthly (1st). Agricul- 

tural. Established 1881. Subscription, 50^. 
Sworn detailed average circulation for six months 
ending June, 1920, 66,384* net paid. 32 to 24 
pages, 4 columns; length, 13 34 in.; width, 2}4 
in. Forms close 10th and 20th. 

Advertising rates, 40fi a line. Classified, 

$2 for 35 words; 5p each additional word. Read- 
ers at space rate. 

'TIMES-UNION — Every evening except Sun- 
day. Independent. Established 1887-1826. 
Times-Union (Inc.), Co., publishers. .Subscrip- 
tion, $9. Sworn detailed average circulation for 
six months ending March, 1920, 64,584* net paid. 
18 to 44 pages, 8 columns; length, 21 1/7 in.; 
width, 2}4 in. Can use matrices. 

Advertising rates, agate, 22 (S a line; 1,000 
lines on yearly contract, 20 f!; 3,000 lines, 19 fi; 
5,000 lines, 18(!. Mail Order, 19 ?i. Position, 
12 J^, 25 or 50%, extra. Readers, 35 f a line; 
telegraphic, first or second page, $1. Classified, 
2Hi per word. 

ROME — Population, 25,000. On the Mohawk 
River; on the Erie, Barge and Black River 
canals; on the New York Central lines; Rome, 
Watertown and Ogdensburg and New York, 
Ontario and Western railroads; extensive farm- 
ing and dairy interests throughout the sur- 
rounding country. Other industries are loco- 
motive, tube, copper, brass, aluminum, iron, 
can and saddlery works; knitting mills; creo- 
sote ties, wooden and paper boxes, fishing 
tackle, canned foods, oils, soap, toilet prepara- 
tions, vacuum cleaners, auto radiators, bed- 
stead and cigar factories. Annual income 
from the various industries, $33,000*000. 



SENTINEL— Every evening except Sunday. 
Ind. -Democratic. Established 1881. Rome 
Sentinel Co., publishers. Subscription, $4. 
Sworn average circulation for six months prior 
to April, 1920, 5,538* net paid. 16 pages, 7 



NEW YORK 



columns; length of columns, 21 2/7 in. Can use 
matrices. 

Advertising rates, agate, 6^ a line; 1,400 lines, 
or more on yearly contract, S]Ai. Position, 
25% extra. Readers, 15 ff a line; subsequent 
insertions, 12 ji. Classified, 25 words or less, 
35c. 



SARATOGA SPRINGS— Population, 13,181. 
Served by the Boston & Maine and the Dela- 
ware & Hudson River Railway Systems. 
Widely known as a health cure, mineral bath; 
fashionable summer resort, popular on account 
of its mineral springs. Industries include 
furniture, wall paper, lace, glove and shirt- 
waist factories; machine shops; knitting mills 
and manufacturing chemists. 



SARATOGIAN — Every evening except Sun- 
day. Republican. EstabUshed 1854. Sara- 
togian Co., publishers. Subscription, $9. Sworn 
average circulation for six months prior to March, 
1920, 7,409* net paid. 8 pages, 7 columns; 
length, 21}! in.; width, 2}4 in. Can use matrices. 

Advertising rates, oi a line; 1,500 lines, on 
yearly contract, 4i. Composition 5, 10 and 15!i 
an inch additional. Position, 10 or 25% extra. 
Readers, lOfi a line; first page, 50?!. Classified, 
If! per word. 

SCHENECTADY— Population, 88,723. On 

the Barge Canal and is served by N. Y. C. 
and H. R., D. & H. C, B. & M. and West 
Shore Railroads. Industries include the main 
plants of the General Electric Company and 
American Locomotive Works; manufacturer 
of threshing machines, fire engines, brooms, 
underwear, overalls, street sweepers, varnish 
and novelty works; plaster and feed mills. 
Annual value of manufactured products, $200,- 
000,000.00. 



GAZETA TYGODNIOW A— Weekly (Fri.). 
Polish-Independent. Established 1908. C. S. 
Ogonowski, publisher. Subscription, $1.50. 
Claimed average circulation for year 1919, 
6,000. 8 pages, 6 columns; length, 20 in. 
width, 2 1/5 in. Can use matrices. Office, 
309 S. Centre St. 

Advertising rates, 35 cts. an inch; three months' 
contract, 30 cts. 

GAZETTE — Every morning except Sunday. 
Independent Democratic. Established 1894. 

Daily Gazette Company, publishers. Subscrip- 
tion, $6. Sworn detailed average circulation for 
six months ending March, 1920, 19,836* net 
paid. 12 to 24 pages, 8 columns; length, 22 
in.; width, 2 1/12 in. 

Advertising rates, agate, 6j!, flat, a line. Posi- 
tion, 10 and 25% extra. Classified, Iji per word. 
Readers, (black face counts double), 20 fi a 
line; telegraphic, $1. 

UNION-STAR — Every evening except Sun- 
day. Republican. Established 1865. Schenec- 
tady Union Printing Co., publishers. Subscrip- 
tion, $5. Sworn detailed average circulation for 
six months ending Sept., 1920, 13,187* net paid. 
12 to 16 pages, 7 columns; length, 20 in.; width, 
2 3s in. 

Advertising rates, agate, lOfS a line; 1,400 
lines, 6 cts.; 2,800 lines, 5f!. Position, 10 and 
25% extra. Automobile, 6 cts.; Mail Order, 6 
cts. a line. CJassified, 1 ct. per word. Readers, 
20 cts. a line; last page, 25 cts.; telegraphic, $1, 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



167 



NEW YORK 



SYRACUSE— Population, 171,647. On Onon- 
daga Lake, Erie, Oswego and Barge Canals. 
Also served by five branches, New York Central 
R. R., D. L. & W. R. R., and seven Interurban 
lines. Leads the U. S. in manufacture of type- 
writers, soda ash, automobile gears, fine wax 
candles and package mince meat; other in- 
dustries include manufacture chemicals, china- 
ware, dolls and play suits, agricultural imple- 
ments, hardware, automobiles, tools, steel, 
iron, engines, wagons, furniture, food prepara- 
tions, electrical supplies, knit goods, cigars, 
shoes, bricks, clothing and canned goods, 
chinaware, salt, tin cans, macaroni. Seat of 
Syracuse L^niversity with more than .5,000 
students. Annual value of manufactured 

products, $150,000,000 



AMERICAN POULTRY ADVOCATE — 

Monthly (1st). Poultry. Established 1892. 
Clarence C. DePuy, publisher. Subscription, 
$1. Detailed average circulation for year ending 
March, 1920, 25,000 net. 32 to 124 pages, 
3 columns; length, 10 in.; width, 2}4 in. Forms 
close 20th. 

Advertising rates, agate, 30 f! a line; back 
cover (2 colors), 40 fi a line; second and third 
covers, 35(5 a line. Classified, 8i per word. 



GOOD HEALTH CLINIC— Monthly (1st). 
Physical Culture and Hygiene. Established 
1897. E. E. Keeler, M. D., publisher. Sub- 
scription, $1.25. Claimed average circulation for 
year ending Alarch, 1920, 16,168 net. 40 pages, 
2 columns; length, SJ--^ in.; width, 2 % in. Forms 
close 15th. 

Advertising rates, agate, 20 cts. a line; full 
page, $20; }^ or J^ pages, pro rata. Readers, 
20 cts. 



HERALD — Every evening except Sunday; 
SUNDAY morning. Independent. Estab- 

lished Daily, 1877. The Herald Co., publishers. 
Subscription, daily, $9; Sunday, $4.50. Sworn 
detailed average circulation for six months ending 
March, 1920, daily, 43,880 net paid; Sunday, 
65,176 net paid. Daily, 14 to 36 pages; Sunday, 
52 to 100 pages. 8 columns; length, 20 in.; 
width, 2 1/12 in. Can use mats. 

Advertising rates, agate, daily, 18 d a line; 
Sunday, 23?i; 500 lines, 166 or 2"lf<; 1,000 lines, 
150 or 201:; 2,500 lines, 14p or 190; 5,000 lines, 
13£ or 18?. Alongside reading, 25% extra; 
full position, .50% extra. ROTOGRAVURE 
Section (Sunday edition), 7 columns; length, 
20 in.; width, 2 1/12 in.; iOi a line; 13 times, or 
2,000 lines, 35 p a line. Classified, daily, 18;! 
a line; Sunday, 200 a line. Readers, 60 f! a 
line daily; Sunday, 750 a line. 

HOLSTEIN-FRIESIAN WORLD — Weekly 
(Sat.). Cattle, Dairy and Agricultural. Estab- 
lished 1904. Holstein-Friesian World (Inc.), pub- 
lishers. Subscription, $2. Detailed average 
circulation for year 1920, 18,862. 100 pages, 
3 columns; length, 10 in.; width, 2 J^ in. Cannot 
use mats. Forms close two weeks in advance. 
Office, City Bank Bldg. 

Advertising rates, 30f!, flat, a line. Live 

stock upon application. 



JOURNAL — Every evening except Sunday. 
Independent. Established 1839. H. D. Burrill, 
publisher. Subscription, $9. Sworn detailed 
average circulation for six months ending Sept., 
1920, 42,218* net paid. 12 to 36 pages, 8 



NEW YORK 



columns; length, 20 in.; width, 2}-^ in. Can use 
mats. 

Advertising rates, agate, 10(5, flat, a line. Posi- 
tion, 10% and 25% extra. Readers, 500 a 
count line; telegraphic, $1; black or bold face 
heading count double. Classified, 20 per word. 

See advertisement on page 352. 



POST-STANDARD— Every morning includ- 
ing SUNDAY. Republican. Established 1828. » 
Jerome D. Barnum, publisher. Subscription, 
daily, $6; Sunday, $4.50. Sworn detailed av- 
erage circulation for six months ending March, 
1920, daily, 50,529 net paid; Sunday, 47,892* 
net paid. 16 to 24 pages, 8 columns; length, 
20 in.; width, 2J^ in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
23ff; 1,000 lines, within one year, 200; 2,000 
lines, 190; 3,000 lines, 18ff; 5,000 lines, 170; 
10,000 lines, 16f*. Mail Order, 17f5 a line. Posi- 
tion, 10 and 25% extra. ROTOGRAVURE 
(Sunday edition only), 40f! a line; 1,000 lines, 
or 6 times, 35^; 2,000 lines, or 13 times, 32(i; 
3,500 lines, or 26 times, 30^. Classified, daily, 
16(5; Sunday, 20i a line; displayed, 18(5 or 22(5. 
Readers, (heading counts double), daily, 75(5; 
Sunday, $1 a count line. 



WESLEYAN METHODIST— Weekly (Wed- 
nesday). Methodist. Established 1843. 
Wesleyan Methodist Pub. Assn., publishers. 
Subscription, $1.50. Claimed average circula- 
tion for year 1919, 5,750. 16 pages, 4 columns; 
length, 13 J^ in.; width, 3 in. Can use matrices. 

Advertising rates, 50 cts. an inch; 2 to 9 
times, 40 cts.; over 10 times, 30 cts. 



TROY— Population, 72,013. On Hud.son River 
with direct connection to New York City 
and is served by three railroads. Industries 
include the manufacture of cotton goods, 
collars and cuffs, shirts, stoves, underwear, 
laundry machinery, iron, steel, nails, railroad 
cars and horse shoes. The largest manufac- 
turing city in the LTnited States of shirts, collars 
and mathematical instruments. Seat of Rens- 
selaer Polytechnic Institution, Russel Sage 
College of Practical Arts, and Emma Willard 
School. Annual value of manufactured pro- 
ducts, $60,000,000. 



BUDGET— Weekly (Sunday). Republican. 
Established 1797. Curry and MacNaughton, 
publishers. Subscription, $3. Claimed circula- 
tion for year ending March, 1920, 19,0.50 net 
paid. 24 pages, 7 columns; length of columns, 
21 3/2 in.; width, 2J-4 in. Can use matrices. 

Advertising rates, agate, 150 a line; 1,200 
in., within one year, 81^(5 a line; 1,500 in., 7(5 
a line; 2,000 in., 5(5 a line. Readers, 15(5 aline. 
Classified, 1(5 per word. 



OBSERVER— Every SUNDAY. Democratic. 
Established 1877. Troy Observer Pub. Co., 
publishers. Subscription, $2.50. Circulation 
— not given by publisher. 16 pages, 7 columns; 
length, 20 in.; width, 2 J-'g in. Can use matrices. 

Advertising rates, nonpareil, 75 cts. an in.; 
50 in., on yearly contract, 65 cts.; 100 in., 60 cts.; 
200 in., .50 cts.; 500 in., 35 cts.; 1,000 in., 30 
cts.; 2,000 lines, 25 cts. Locals, 15 cts. a count 
line; 500 lines, 10 cts. Classified, (full face 
charge double), 1 ct. per word. 



168 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NEW YORK 



RECORD — Every morning and evening ex- 
cept Sunday. Established 1896. Republican. 
The Troy Record Co., publishers. Subscription, 
$9. Sworn average circulation for six months 
ending March, 1920, morning, 5,124*; evening, 
17,188*; combined, 22,312* net paid. 12 to 
40 pages, 8 columns; length, 20 in.; width, 2 A 
in. Can use matrices. 

Advertising rates, agate, covering morning 
and evening editions, 5 cts., flat, a line. Posi- 
tion, 10 and 25% extra; local page, 15 cts. a 
line; editorial page, 50% to run of paper; last 
page 25%; 2nd or 3rd page, 10%. Classified, 1 ct. 
per word. Readers, nonpareil, 20 cts. a line; local 
and last pages, 30 cts.; telegraphic and local 
on first page, 75 cts. 

TIMES — Every evening except Sunday. Re- 
publican. Established 1851. John M. Francis 
and William H. Anderson, publishers. Subscrip- 
tion, $5. Sworn average circulation for six months 
prior to April, 1920, 16,.575 net paid. 10 to 28 
pages, 7 columns; length, 21 in.; width, 2}4 in. 
Can use matrices. 

Advertising rates, agate, 4^ a line, flat. Posi- 
tion, 10 or 25% extra. Classified, Iji per word. 
Readers, 25 p leaded, 40 f! a line. 

See advertisement on page 351. 



NEW YORK 



TJTICA— Population, 94.136. On Erie Canal 
and is served by four railway systems, having 
seven radiating lines; also four inter-county 
trolley lines. Distributing center for an 

excellent agricultural section in which hop 
growing and dairying is an important industry; 
also has furnace and boiler foundries, woolen 
and cotton mills, men's clothing, cement 
products, machinery, tools, belting, firearms, 
automobile parts, metal beds, cutlery and office 
furniture manufactures. Utica State Hos- 
pital and State Masonic Home located here. 
Annual value of manufactured products, 893,- 
000,000. Total bank resources, $98,000,000; 
total deposits, $70,000,000. Bank clearings 
during 1919, $71,829,000. 

DRYCH— Weekly (Thurs.) Welsh-Ind. 

Republican. Established 1851. Thomas J. 
Griffiths, publisher. Subscription, $2. Chaimed 
average circulation for year 1919, 5,000 net. 
8 pages, 7 columns: length, 19?^ in.; width, 2}4 
in. Cannot use matrices. 

Advertising rates, .$1 an inch; 2 in., $1.75; 
3 in., $2. .50; 4 in., $3.25; 5 in., $4; 6 in., $4.75; 
7 in., $5.50; 8 in., $6.25; 9 in., $7; 10 in., $7.75; 
11 in., $8.50; 12 in., $9; 1 column, $14. Readers, 
15 cts. a line. 



HERALD-DISPATCH— Every evening ex- 
cept Sunday. Republican. Tribune, SUN- 
DAY morning. Independent. Established 
1847. Utica Tribune Co., publishers. Subscrip- 
tion, daily, $5; Sunday, $2. Sworn detailed aver- 
age circulation for six months ending March, 
1920, daily, 19,141* net paid; Sundiiy, 11,769 
net paid. Daily, 12 to 32 pages; Sunday, 20 
to 30 pages; either edition; 7 columns, length, 
21 in.; width, 2>s in. Can use mats. 

Advertising rates, daily or Sunday, 9(i a 
line; 250 lines, on yearly contract, 8<; 500 lines, 
7t; 1.000 lines, Gf, 2,000 lines, 5} it- Position, 
}4^ or Ifi a line extra. Readers, 25 f a line; 
first page, 50^. Classified, 2^ per word. 



& Co.. publishers. Subscription, $5. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 16,353* net paid. 12 to 24 
pages, 7 columns; length of columns, 21}/2 in.; 
width, 2 ys in. Can use matrices. 

Advertising rates, agate, 50, flat, a line. Posi- 
tion, 10, 25 and 50% extra. Readers, 25 (i 
a line; telegraphic, 50i. Classified, li per word. 



PRESS — Every morning except Sunday. In- 
dependent. Established 1882. The Utica 
Daily Press Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six months 
ending March, 1920, 20,561. 16 to 24 pages, 7 
columns; length, 22 in.; width, 2J^ in. Can 
use matrices. 

Advertising rates, agate, 9f! a line; 500 lines, 
on yearly contract, 8fi; 1,000 lines, 7^; 2,000 
lines, 6j!. Position, 15 and 25% extra. Classi- 
fied, 2^ per word. Readers, 25? a line; in posi- 
tion, 35jf. 



SATURDAY GLOBE— Weekly (Saturdav). 
Independent. Established 1881. Globe-Tele- 
gram Co., Inc., publishers. Subscription, $2.50. 
Claimed average circulation for year 1919, 
70,000 net paid. 16 pages, 7 columns; length, 
20 }^ in. ; width, 2 ^g in. Can use matrices. 

Advertising rates, agate, 30 cts. a line, flat. 
Reading notices, $1 a count line. 



TRIBUNE— Sunday edition of Herald-Dis- 
patch, which see. 



WALTON — Population, 3,600. Located on 

Delaware River and New York, Ont. & Western 
Ry. Principal industries are: Children's 

carriage and toy factories; iron casting foun- 
dries, silk mill and milk products plants. 



REPORTER— Weekly (Sat.) Democratic. 
Established 1881. Reporter Co., publishers. 
Subscription, $1.50. Sworn average circulation 
for year 1919, 7,6.50* net. 8 pages, 7 columns; 
length of columns, 21 J.^ in.; width, 2}4 in. Can- 
not use matrices. 

Advertising rates, 40 i an inch, flat. Composi- 
tion, 7i an inch, additional. Position, 20% 
extra. Readers, 8fS a line. Classified, 2j( per 
word. 



OBSERVER — Every evening except Sunday. 
Democratic. Established 1817. E. P. Bailey 



WATERTOWN— Population, 21,263. On Black 
River and is served by N. Y. Central and Hud- 
son R. Ry. In center of fine agricultural 
region with extensive dairying interests. Has 
fine water power; industries include the manu- 
facture of flour and cereal food products; 
paper and wood pulp, paper and pulp mill 
machinery, small arm cartridges, sheet brass, 
steel burrs, air brakes, knit underwear, plumb- 
ers' supplies, kid gloves, engine governors, 
electrical machinery, railroad safety appliances, 
coin cards, thermometers, vises, automobile 
bodies, automobile robes, silks and satins. 



STANDARD — Every evening except Sunday. 
Republican. Established 1894. The Standard 
Pub. Co., publishers. Subscription, $5. Sworn 
average circulation for six months prior to April, 
1920, 9,967* net paid. 8 to 24 pages, 8 columns; 
length, 22 in.; width, 2},2 in. Can use mats. 

Advertising rates, $1 an inch; 100 in., within 
one year, 70f!; 250 in., 63j!; 500 in., 56ji. Posi- 
tion, 25 or 50% extra. Readers, solid brevier, 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



169 



NEW YORK 



20c a line; subsequent insertions, lOf. 
fied, If per word. 



Classi- 



TIMES — Every evening except Sunday. Re- 
publican. Established 1861. The Brockway 
Co., publishers. Subscription, $5. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 14,751 net paid. 12 pages, 8 
columns; length, 22 in. ; width, 2 J s in- Can use 
mats. 

Advertising rates, 5}^f<, flat, a line. Posi- 
tion, 25%, extra. Classified, 15^ a line. Read- 
ers, 20 cts. a count line. 



WOODHAVEN — (Station of Jamaica P. O.) 
— Population, 1918 estimate, 60,000. A Resi- 
dential Suburb of N. Y. City, in Queens 
Borough east of Brooklyn. Long Island 
Railroad. 



LEADER OBSERVER— Weekly (Thurs.). 
Independent. Established 1906. Leader 

Observer Co., publishers. Subscription, $1. 
Claimed average circulation for year ending 
June, 1920, 8,600 net. 8 pages, 7 columns; 
length, 20 in.; width, 2}4 in. Can use matrices. 
Office, 1130 Jamaica Ave. 

Advertising rates, $1 an inch; 50 in., on yearly 
contract, 85?; 100 in., 800; 250 in., 75ji; 500 
in., 70»!; 1,000 in., 65f!. Position, 25% extra. 
Readers, 15^ a line; front page readers, 50f!. 



NEW YORK 



YONKERS— Population, 100,260. On Hudson 
River and is served by N. Y. Cent, and H. R. 
Ry. 15 miles distant from New York City. 
Industries include sugar refineries, rubber 
works, carpet mills, machine shops, hat and 
electric supplies factory; elevator and electric 
motor works and wire mill. Annual value of 
manufactured products, .S50,000,000. Bank 
clearings during 1919, $10,000,000. 



HERALD — Every evening except Sunday. 
Democratic. Established 1864. A. P. Xavier, 
publisher. Subscription, $3. Sworn average 
circulation for six months prior to April, 1920, 
12,059 net paid. 8 pages, 8 columns; length, 
22 in.; width, 2 1/12 in. Can use mats. 

Advertising rates, agate, -i^ii , flat, a line. 
Position, 15 or 25% extra. Readers, 20 cts. 
a line. Classified, 10 cts. a line. 



STATESMAN — Every evening except Sun- 
day. Republican. Established 1855. Yon- 
kers Pub. Co., publishers. Subscription, $6. 
Sworn average circulation for six months prior 
to April, 1920, 5,690 net paid. 6 to 10 pages, 
7 columns; length, 21 in.; width, 2j^ in. Can 
use matrices. 

Advertising rates, $1 an inch, with discount 
for time and space. 



NORTH CAROLINA 



ASHEVILLE — Population, 29,000. Located 

"In the Land of the Sky" region, Blue Ridge 
Mountains of Western North Carolina. On four 
radiating lines of Southern Railroad. Is the 
center of an excellent lumbering, farming, 
stock raising and apple growing district. 
Famous as all-year around tourist resort. 
Industries include feed, flour, cereal, quilt and 
cotton mills; mattresses, mica and scale fac- 
tories; tanneries; foundry and machine shops. 
Also largest furniture factory in the South. 
Has 60 miles of paved streets. Here is located 
"Biltimore," the country estate of the late 
George W. Vanderbilt, said to be the finest 
country home in America, comprising 132,000 
acres of which 86,000 acres were recently sold to 
the U. S. Government for the National Forest 
and Game Preserve. Also the most unique 
and finest tourist hotels in the world are located 
here. Annual income from the various in- 
dustries, $10,000,000. Bank clearings during 
1919, $100,000,000. 



CITIZEN — Every morning including SUN- 
DAY. Democratic. Established 1868. Citi- 
zen Co., publishers. Subscription, $7.50. 
Sworn detailed average circulation for six months 
ending March, 1920, daily, 12,098 net paid; 
Sunday, 10,059 net paid. 12 to 32 pages, 7 
columns; length, 21 in.; width, 2 J'g in. 

Advertising rates, agate, i}.^, flat, a line. 
Position, 15 or 20% extra. Readers, 15^ 
a line. Classified, 2f per word. 



JACOBS RELIGIOUS LIST— 
See advertisement on pages 307, 308, 309, 
310 and 311. 



TIMES — Every evening except Sunday; SUN- 
DAY morning. Republican. Established 1896. 
Asheville Times Co., publishers. Subscription, 
$7. Sworn detailed average circulation for six 
months ending March, 1920, daily, 8,014 net; 
Sunday, 6,139 net. 8 to 16 pages, 7 columns; 
length, 20 in.: width, 2 J/g in- Can use matrices. 

Advertising rates, agate, 3^ a line, flat. Position, 
25% extra. Classified, 2jf per word. Readers, 
20fi a line. 

CHARLOTTE — Population, 46,318. On the 
Southern Norfolk Southern, Piedmont and 
Northern and the Seaboard Air Line Railroads. 
Distributing points for most extensive cotton 
manufacturing territory; has excellent water 
and electric power; industries also include the 
manufacturing of mining machinery, auto- 
mobile tires, automobile accessories, caskets, 
cotton gin machinery, farming implements, 
cottonseed oil, carriages and tobacco machinery. 
Annual value of manufactured products, $10,- 
460,000.00. 



MILL NEWS— Weekly (Thurs.). Textile 

Trade. Established 1899. Mill News Printing 
Company, publisher. Subscription, $2. Sworn 
detailed average circulation for year ended June 
30, 1920, 5,520* net paid. 24 pages, 2 columns; 
length, 10 in.; width, 3}^ in. 



170 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NORTH CAROLINA 



Advertising rates, one page, one time, $49.40; 
fractions at S52 (smallest fraction l/16th). 
Positions, inside covers. 2o%, back cover, 50%, 
front cover, 100 % extra. Other special posi- 

tions, 10%. Classified, 3? per word. 



NEWS — Every evening except Sunday; SUN- 
DAY morning. Democratic. Established 
1888. W. C. Dowd, publisher. Subscription, 
daily and Sunday, $8. Sworn detailed aver- 
age circulation for six months ending March, 
1920, daily, 10,730* net paid; Sunday, 9,942* 
net paid. 10 to 30 pages, 7 columns; length, 
21 in.; width, 2 J,^ in. Can use matrices. 

Advertising rates, agate, ddiily or Sunday, 
6«f a line; 1,000 lines, on yearly contract, 4c; 
2,000 lines, op; 3,000 lines, 3f. " Position, 25% 
extra. Mail Order, Hotels,'^^esorts, 4ji a line, flat; 
Publishers or Schools, 3 fi. Classified, lf5 per word. 
Readers, 20 j< a line; telegraphic, 50^. 



OBSERVER — Every morning, including SUN- 
DAY. Ind.-Democratic. EstabUshed 1869. 
The Observer Co., publishers. Subscription, 
$8. Sworn detailed average circulation for six 
months ending March, 1920, daily, 18,165* net 
paid; Sunday, 20,158* net paid. 12 to 50 pages; 
8 columns; length, 21 ^g in.; width, 2 Vg in. 
Can use matrices. 

Advertising rates, daily, 98 cts. an inch; 
Sunday, $1.05; 50 in., on yearly contract, 84 
or 98 cts.; 100 in.. 77 or 91 cts.; 200 in., 70 or 
84fi; 300 in., 56 or 70?. Position, 20% extra. 
Mail order. Educational or Resort, 844, flat, 
an inch. ROTOGRAVURE Section (Sunday 
Edition only — 7 columns; length, 20 in.; width, 
2}/s in.), ISfi a line; 13 times, or 3,000 lines, on 
yearly contract, 17 i; 26 times, or 5,000 lines, 
16i; 52 times, or 7,000 lines, 15^. Readers, 20j< 
a line. Classified, 1 ^ per word. 



CONCORD— Pop lation, 9,903. Seat of Ca- 
barrus County. On Southern Railway. Lo- 
cated in cotton and grain growing territory. 



TRIBUNE — Every evening except Sunday. 
See advertisement on page 326. 



DURHAM— Population, 1919 estimate, 33,000. 
Seven railroads. Has a most extensive trade 
in the manufacture of and shipment of tobacco; 
here are located the largest and best known 
granulated smoking tobacco factory in the 
world; the largest plant for re-drying tobacco 
in the world; the largest plant for making small 
bags in the world, and the headquarters and 
home of three mills of the largest hosiery manu- 
facturing concern in the world. Value of 
products manufactured annually, more than 
$100,000,000; annual pav roll exceedng, 
10,000,000. Seat of Trinity College, with, 
more than eight hundred students and one of 
the most liberally endowed institutions in 
the South. Bank clearings during 1919, 

$100,000,000. 



HERALD — Every morning except Monday, 
including Sunday. Independent. Established 
1894, Durham Herald Co., Inc., publishers. 
Subscription, $7.50. vSworn detailed average 
circulation tor three months ending June, 1920, 
daily, 6,147* net paid; Sunday, 5,99S* net paid. 
Daily, 12 to 16 pages; Sunday, 24 to 36 pages, 
7 columns; length, 21 in.; width, 2}4 iu. Can 
use mats. 



NORTH CAROLINA 



Advertising rates, 56^ an inch, flat Position 
15% or 25% extra. Classified, 2^ per word. 
Readers, lOff a line; telegraphic, 15 fi. 

SUN — Every evening except Saturday and 
Sunday SUNDAY morning. Independent. 

Established 1889. Durham Pub. Co., publishers. 
Subscription, $6. Sworn average circulation for 
six months prior to April, 1920, daily, 5,197 
net paid; Sunday, 5,197 net paid. Daily, 10 
to 16 pages; Sunday, 24 to 36 pages, 7 columns; 
length, 22 in.; width, 214 iu- Can use mats. 

Advertising rates, agate, 3i a line; 2,800 
lines, 2}i^. Po.sition, 10% or 25% extra. 
Classified, 2j5 per word. Readers, 10 p a line; 
in position, 20^. 



GREENSBORO— Population, 19,861. Center 
of trading area embracing more than 300,000 
people, on main line of Southern Railway 
about midway between Washington and At- 
lanta, large denim, canton flannel, coutil and 
cotton print cloth manufacturing plants, cigar 
factories making more than 100,000,000 cigars 
annually, automobile and truck manufactur- 
ing plants, also large automobile distributing 
center, leaf tobacco and redrying plants, 
furniture, woodworking and lumber factories, 
box factories, fertilizer, ice, ice cream and 
creamery, canning factories and nurseries. 
Terra cotta, steel and metal working plants. 
Large cotton storage facilities and wholesale 
trade in cotton, lumber, grocery, drugs, hard- 
ware, produce and cotton goods. Seat of 
North Carolina college for women, Greensboro 
college for women, and three negro colleges. 
Annual value of manufactured products more 
than $50,000,000. Bank clearings in 1919, 
$56,269,344.59. 



NEWS — Every morning including SUNDAY. 
Independent. Established 1905. Greensboro 
News Co., publishers. Subscription, $9. Sworn 
detailed average circulation for six nionths end- 
ing Sept. 30, 1920, cLaily, 16,114* net paid; Sun- 
day, 21,989* net paid. 12 to 50 pages, 7 columns; 
length, 21 in.; width, 2J8 in. Can use mats. 

.advertising rates, daily, 8p a line; 1,000 lines, 
on yearlv contract, 7f!; 2,000 lines, 6p; 3,000 
lines, oi; Sunday, lOi; 1,000 lines, 8c; 2,000 lines, 
7c; 3,000 lines, 6yi. Po.sition, I2I2 or 25% 
extra. Readers, 1.5p a line, lOp for continued 
insertions. Classified, 2fi per word in six point 
type; 10 pt., 4p. 



NORTH CAROLINA CHRISTIAN AD- 
VOCATE— Weekly (Thurs.). Methodist. Es- 
tablished 1855. Board of Publication W. N. 
C. Conference, publishers. Subscription, $1.50. 
Sworn detailed average circulation for 1919, 
18,776*. 16 pages, 4 columns; length, 13H 
in.; width, 2 34 in. Cannot use mats. 

Advertising rates, $2.63 an inch. 



LEXINGTON — Population, 1915 estimate, 6,- 
500. Center of a district devoted to lumber- 
ing, mining and agricultural; gold, silver and 
zinc found in immediate vicinity; industries 
include chair and furniture factories; foundry 
and machine shops; flour mills; cot on .sp nning 
and weaving mills. Annual income from the 
various industries, about, $3,000,000.00. 



DISP.\TCH— Semi-weekly (Tues. and Fri.), 
Democratic. Established 1882. H. B. Varner. 
publisher. Subscription, $2. Claimed average 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



171 



NORTH CAROLINA 



circulation for year 1919, 10,375 net. 8 pages, 
7 columns; length, 20 J 2 in-; width, 2 Vg in. Can- 
not use matrices. 

Advertising rates, agate, 4 cts., flat, a line. 
Position, 10 or 25% extra. Classified, 2 cts. 
per word. 

SOUTHERN GOOD ROADS — Monthly 
(loth). Streets and Roads. Established 1910. 
Southern Good Roads Pub. Co., publishers. 
Subscription, $1. Detailed average circulation 
for year 1920, 9,893*. 36 pages, 2 columns; 
length of columns, 10 in.; width, 3 j^ in. Forms 
close 5th. 

Advertising rates, J/g page, $10; M page, 
$17.50; Yi page, $30; one page, $55. Classified, 
2 cts. a word. 



MORAVIAN FALLS— Population, 200. 5 miles 
distant from Wilkesboro, nearest railroad 
town. Devoted to farming, publishing and 
manufacturing. 



LASH — Monthly (1st). Independent. Es- 
tablished 1910. Leonard B. Laws, publisher. 
Subscription, 25 cts. Claimed average circula- 
tion for six months ending Aug., 1920, 38,000. 
4 pages, 5 columns; length, 18J4 in.; width, 2^ 
in. Cannot use matrices. Forms close 10 days 
in advance. 

Advertising rates, agate, 20 cts., flat, a line. 



YELLOW JACKET— Monthly (1st). Re- 
publican. EstalDlished 1895. R. Don Laws 
Yellow Jacket Co., publishers. Subscription, 
25c. Guaranteed average circulation for year 
1921, 150,000. 4 pages, 6 columns; length, 
18 ?i in. ; width, 2 ^ in. Can use matrices. 
Forms close, 20th. 

Advertising rates, agate, 65 cts. a line. 



OXFORD— Population, 3,629. 2 railroads. 

Extensive trade in tobacco and cotton products; 
has buggy and furniture factories; cotton 
mills and leaf tobacco warehouses. Has 

3 banks. 



ORPHANS' FRIEND AND MASONIC 
JOURNAL — Weekly (Friday). Masonic and 
Family. Established 1875. Oxford Orphan 
Asylum, publishers. Subscription, $1.50. Sworn 
detailed average circulation for year ending 
June, 1920, 20,000*. 8 pages, 4 columns; 
length, 14 ! 2 in- '• width, 2 J^ in. Can use matrices. 

Advertising rates, $2 an inch. 



RALEIGH — Population, 24,418. Is served by 
three railroads, sixty trains daily. Distrib- 
uting center for wide territory which covers an 
extensive cotton, corn and tobacco trade; 
industries include 67 factories, boiler, struc- 
tural iron, plow and casting and fertilizer 
works; carriage shops; cottonseed oil, cotton 
and hosiery mills, desk factory. State House, 
State Penitentiary and nine other State In- 
stitutions located here. 29 schools, of various 
classes from college to a Grammar school, with 
8,500 students. Annual value of manufac- 
tured products, $10,000,000. Bank clearings 
for first seven months 1920, $51,519,897.72. 



NORTH CAROLINA 



BIBLICAL RECORDER— Weekly (Wed.). 
Baptist. Established 1835. Biblical Recorder 
Co., publishers. Subscription, $2.50. Sworn 



detailed average circulation for year 1919, 13,602. 
16 p<iges, 4 columns; length, 13 in.; width, 2 3*5. 
Advertising rates, $1.90 an inch. 

NEWS AND OBSERVER— Every morning 
including SUNDAY. Democratic. Established 
1865. The News and Observer Publishing Co., 
publishers. Subscription, $9. Sworn detailed 
average circulation for six months ending March, 
1920, daily, 23,914* net paid; Sunday, 25,754* 
net paid. 12 to 48 pages, 7 columns; length, 
21 in.; width, 2\% in. Can use mats. 

Advertising rates, agate, daily or Sunday, 10 (i 
a line; 1,000 lines, within one year, 8f; 2,000 
lines, 6ff. Alail Order, Schools and Resorts, 
8ci a line. Position, 10 or 25% extra. Classi- 
fied, 2i per word daily; Zi per word Sunday. 
Readers, 30fi; telegraphic, 90f; a line. 



TIMES— Every evening, except Sunday. 
Democratic. Established 1875. John A. Park, 
publisher. Subscription, $0. Sworn detailed 
average circulation for six months ending March, 
1920, 6,296 net paid. 10 to 16 pages, 8 columns; 
length, 21 in.; width, 2 in. Can use matrices. 

Advertising rates, agate, 4ji a line; 2,800 
lines, on yearly contract, 30; Position, 10 or 
25% extra. Readers, 20 cts. a line. Classi- 
fied, 1 ct. per word. 



THOMAS VILLE — Population, 1916 estimate, 
5,800. 2 railroads. Industries include two 
cotton mills, furniture and chair factories. 



CHARITY AND CHILDREN — Weekly 
(Thurs.). Religious. Established 1887 Thom- 
asville Baptist Orphanage, publishers. Sub- 
scription, $1. Sworn detailed average circula- 
tion for year ending June, 1920, 19,206. 4 
pages, 6 columns; length, 19 M in.; width, 2J^ 
in. Cannot use mats. 

Advertising rates, $2.69 an inch. 



WILMINGTON— Population, 33,372. Known 

as State's "Gateway Port." On Cape Fear 
River with steamboat line to New York, 
Baltimore and Georgetown and six separate 
railroad routes reaching all trade centers of 
the continent. Within ten miles of Wright- 
ville Beach, the most popular seaside resort on 
South Atlantic coast. Shipbuilding center of 
the South; two large ship yards in operation; 
one private shipyard and one marine Railway. 
Center of great East Carolina trucking and 
strawberry belt. The largest commercial 

city in the State with vast export trade in 
cotton; also imports large quantities of fer- 
tilizer materials; big jobbing center covering 
North and South Carolina. Has saw and 
planing mills; foundry and machine shops; 
sash, door, fertilizer and cotton factories; 
two hosiery mills and wood working industries. 
Annual pay roll of the various industries, 
$17,000,000. Bank resources, 1919, $31,500,- 
000. 



DISPATCH — Every evening except Sunday; 
SUNDAY morning. Democratic. Established 
1895. Dispatch Pub. Co., publishers. Sub- 
scription, $8.50. Sworn detailed average cir- 
culation for six months ending Sept., 1920, daily, 
6,014 net; Sunday, 6,125 net. 8 to 16 pages, 
8 columns; length, 20 in.; width, 1 Jg in. Can use 
matrices. 



J 72 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



NORTH CAROLINA 



Advertising rates, agate, 3\4i< flat, a line. 
Position. 50 'T^ or 100% extra. Readers, 20 $5 a 
line. Classified, 7f a line. 



STAR — Every morning including SUNDAY. 
Democratic. Established 1S67. Wilmington 
Star Co. (Inc.), publishers. Subscription, $7. 
Sworn average circulation for six months prior 
to April, 1920, daily, 6,023 net paid; Sunday, 
8,990 net paid. Daily, 8 to 12 pages; Sunday, 
16 to 32 pages, 7 columns; length, 20 in.; width, 
2 H in. Can use mats. 

Advertising rates, agate, 4i/2f5aline; 500 lines, 
4i. Position, 25% extra. Readers, 15j! a line. 
Classified, 6 pt. type, lower case, Iji per word; 
6 pt. caps, 2j; per word. 

WINSTON-SALEM— Population, 48,395. Sit- 
uated in West Central portion of North Caro- 
lina. Southern, Winston-Salem Southbound, 
Norfolk and Western Railways. Essentially 
an industrial community surrounded by rich 
and fertile agricultural country. Seventy- 
nine diversified industries, principal products 
being tobacco, furniture, flour, woolen and 
knit goods, fertilizers, iron foundries, wood 
working, harness, wagons, boxes. $250,000,000 
value of all factory products, 1919. Annual 
industrial payroll $45,000,000. 



JOURNAL — Every morning including SUN- 
DAY. Democratic. Established 1897. Journal 
Pub. Co., publishers. Subscription, $6. Sworn 



NORTH CAROLINA 



detailed average circulation for six months end- 
ing March, 1920, daily, 5,960 net paid; Sunday, 
6,612* net paid. 16 to 28 pages, 7 columns; 
length, 22 in.; width, 2}4 in. Can use matrices. 
Advertising rates, agate, 5fi a line; 1,400 
lines, within one year, iyii; 2,800 lines, 4fi. 
School, Resort, Hotel, 4ji, flat. Readers, 12f! 
a line. Classified, If! per word. 



SENTINEL — Every evening except Sundav 
and WESTERN SENTINEL, Semi-weekly-^ 
Tuesday and Friday. Democratic. Estab- 
lished 1856. Subscription, daily, $6; semi- 
weekly, $1.50. Sworn detailed average circula- 
tion for six months ending March, 1920, daily, 
9,481* net paid; semi-weekly, 4,749 net 8 to 16 
pages, 7 columns; length, 20J^2 in.; width, 2}4 in. 
Can use matrices. 

Advertising rates, agate, daily, 4f!, fl.at, aline; 
Semi-weekly, 3ji, flat. Readers, lOf! a line. 
Classified, li per word. 

See advertisement on pages 326 and 360. 



UNION REPUBLICAN— Weekly (Thurs.). 
Republican. Established 1872. L^nion Re- 
publican Pub. Co., publishers. Subscription, 
$1.50. Sworn average circulation for six months 
ending June, 1920, 14,100 net paid. 8 to 12 
pages, 8 columns; length, 20 J^ in.; width, -2 in. 
Cannot use mats. 

.'Advertising rates, 60ji an inch, flat. Position, 
20% extra. Readers, lOji a line. Classified, 
2f! per word. 



NORTH DAKOTA 



BISMARCK — Population,- 6,951. County seat 
and State Capital. Located on Missouri 
River and is served by Northern Pacific 
(Main line and four branches), and the Minne- 
apolis, St. Paul & Sault Ste. Marie (Soo Line) 
Railway Systems, and Benton Packet Co. 
Is a great health and sanitarium center; 
two largest hospitals in state located here. 
In the center of, and is the supply center 
of one of the greatest farming and grain 
fields district of the world. Principal in- 
dustries are diversified farming, dairying, 
live stock raising and growth of wheat, oats, 
corn, rye, vegetables, potatoes and general agri- 
cultural farming; candy and cigar factories; 
creamery; bottling, cement block, marble and 
stone works, sash, door and woodworking plant 
and nursery. Annual income from the vari- 
ous industries, $3,500,000. 



STAATS-ANZEIGER, Der — Semi-weekly 
(Tues. and Fri.). German-Independent. Es- 
tablished 1906. Bismarck Printing Co., pub- 
lishers. Subscription, $3. Sworn average cir- 
culation for six months ending March, 1920, 
7,250* net paid. 8 pages, 7 columns; length, 
20 in.; width, 2^ in. Can use mats. 

Advertising rates, 75^ an inch; 2,000 in., 
45f!, including translation and composition. 
Plated matter (should be German), 40fi per in., 
on contracts 2,000 in. or over. Preferred po.si- 
tion, 15% extra. 



TRIBUNE — Every evening except Sunday, 
Republican. Established 1873. Bismarck 



Tribune Co., publishers. Subscription, $6 
Sworn detailed average circulation for twelve 
months ending March, 1920, 3,779* net paid. 
8 to 16 pages, 7 columns; length, 20 in.; width, 
2}4 in. Can use matrices. 

-Advertising rates, 42 f! an inch, flat. Position, 
25% extra. Readers, 15ff a line; first page, 
50 fj. Classified, 2fi per word. 



FARGO— Population, 23,000. On Red River, 
242 miles west of Minneapolis, and is served 
by Northern Pacific, Great Northern and 
Chicago, Milwaukee and St. Paul Railroads. 
Distributing point for farm machinery and 
automobiles. Packing plant cost $500,000; 
other industries of importance are, flour and 
knitting mills; bedspring, corset and trunk 
factories; sash and door shops; office fix- 
tures, bottling, harness and collar works; 
foundries, and a varied line of industries 
including several large wholesale and dis- 
tributing houses for groceries, produce, and 
a center for dairy products; six direct fac- 
tory automobile tire agencies. State Agri- 
cultural College, Fargo College, Sacred Heart 
Academy, Fargo Conservatory of Music, 
Dakota Conservatory of Music, Oak Grove 
Seminary and other schools. Value of pro- 
ducts manufactured, jobbed and sold at whole- 
sale, over $12,000,000.00. Bank capital and 
surplus, $1,321,000. Bank clearings during 
1919, $150,146,534.21. 



CO-OPERATORS' HERALD— Weekly (Fri- 
day). Agricultural. Established 1913. Ex- 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



173 



NORTH DAKOTA 



change Pub. Co., publishers. Subscription, 
$1.50. Claimed average circulation for vear 
ending June, 1920, 20,000. 16 to 24 pages, 
■4 columns; length, 15 M in.; width, 2}^ in. Can 
use matrices. 

Advertising rates, agate, 10 cts., flat, a line. 
Classified, 4c per word. 

COURIER-NEWS— Every morning except 
Monday; including SUNDAY. Independent. 
Established 1S7S. The Courier-News (Inc.), 
publishers. Subscription, $7. Sworn detailed 
average circulation for six months ending ^larch, 
1920, daily, 13,472 net paid; Sunday, 14,951 
net paid. Daily, 8 to 16 pages; Sunday, 24 to 
48 pages, 8 columns; length, 20 in.; width, 2 1/12 
in. Can use mats. 

Advertising rates, agate, 5j!, flat, a line. Posi- 
tion, 50% extra. Readers, 12f! a line. Classi- 
fied, Iji per word. 



FORUM — -Every evening except Sunday. 
Republican. Established 1878. Forum Pub. 
Co., publishers. Subscription, daily, $7. Sworn 
detailed average circulation for six months end- 
ing March, 1920, 12,496 net paid. 10 to 24 
pages, 8 columns; length, 22 in.; width, 2 1/12 in. 
Can use mats. 

Advertising rates, agate, 50, flat, a line. 
Position, 25 or 40 % extra. Classified, 1 f. per 
word. Readers, 15 f a line. 



GRAND FORKS— Population. 14,010. On Red 
River and 2 railroads. Distributing point for 
northern half of state; wholesale center; agri- 
cultural, live stock, dairying region. In- 
dustries include $500,000 packing plant; ex- 
tensive creamery and ice cream manufactur- 
ing; trunk, office fixtures, sash and door fac- 
tories; flax pulp, flour and saw mills; foundry; 
bottling, harness, building and paving brick, 
and road machine works. State University 
of N. D., Wesley College and Conservatory 
of Music, and two Commercial Colleges lo- 
cated here. Annual value of manufactured 
products, $2,053,698.43. Bank clearings 
during 1919, $80,435,000. 



AMERICAN — Every evening except Sunday. 
Democratic. Established 1918. Grand Forks 



NORTH DAKOTA 



American, publishers. Subscription, $5.20. 

Sworn detailed average circulation for six months 
ending March, 1920, 7,715 net paid. 8 pages, 
8 columns; length, 2 in.; width, 2 1/12 in. Can 
use matrices. 

Advertising rates, agate, 40, flat, a line. 

See advertisement on page 336. 



HERALD — -Every evening except Sunday, 
and every morning except Monday, including 
SUNDAY. Republican. Established 1879. 
Grand Forks Herald Co. (Inc.), publishers. 
Subscription, morning or evening edition, $7; 
morning, evening and Sunday, $13. Sworn 
detailed average circulation for six months end- 
ing March, 1920, morning, 10,204*; evening, 
5,655*; combination, 15,859* net paid; Sunday, 
11,369* net paid. 8 to 24 pages, 7 columns; 
length, 22 in.; width, 2J^ in. Can use mats. 

Advertising rates, agate, 70 flat, a line. 
Position, 33}^%; special page, 25% extra. Read- 
ers, 250 a line. Classified, 30 per word. 



NORMANDEN— Semi-weekly (Tues. and 
Fri.). Norwegian-Danish. Progressive. Es- 
tablished 1886. Normanden Pub. Co., pub- 
lishers. Subscription, $2. Sworn average cir- 
culation for six months ending March, 1920, 
6,524 net paid. 8 to 12 pages, 7 columns; 
length, 21 in.; width, 2 3^ in. 

Advertising rates, agate, 40 a line, flat. Posi- 
tion, 20% extra. Composition, in 6 pt., 100 
an inch extra. Readers, 150 a count line. 

MINOT — Population, 10,053. County seat of 
Ward County. Served by ^Minneapolis, St. 
P. & S. Ste. Marie; Great Northern Railroads. 
Industries of importance are; wood-working 
plants; creameries; flour and feed mills; 
bottling works; furrier; bakeries; printing es- 
tablishments; sash and door plants. Bank 
clearings during 1919, $21,066,485.45. 



INDEPENDENT— Weekly (Wed.). Inde- 
pendent. Established 1902. C. F. Truax 
and G. D. Colcord, publishers. Subscrip- 
tion, $1..50. Claimed average circulation for 
year ending .June, 1920, 5,120 net paid. 16 
to 32 pages, 6 columns; length, 20 in.; width, 
2]/^ in. Can use matrices. 
Advertising rates, 20 cts. flat, an inch. 



OHIO 



AKRON— Population, 208,735. Five railroads. 
In the center of excellent fruit and truck 
growing section; coal also in vicinity. The 
largest rubber manufacturing center in the 
world; other industries include the manu- 
facture of Auto trucks, automobile tires and 
all kinds of rubber goods, clay products, 
farming implements, cereal foods, iron castings, 
furnaces, stoves, machinery, matches, fish- 
ing tackle, electrical supplies, or a total of 
136 factories, with an aggregate capital of $272,- 
833,000; giving employment to approximately 
87,000 people and with annual payroll of 
$117,000,000. University of Akron located 
here. Building permits during 1919, 6,894, 
with estimated value of $27,219,000. Post 
office receipts 1919, $1,104,257. Bank Clear- 
ings during 1919, $472,924,000. 



BEACON-JOURNAL— Every evening except 
Sunday. Republican. Established 1839. 

The Beacon Journal Co., publisher^. Subscrip- 
tion, $6. Sworn detailed average circulation for 
six months ending March, 1920, 35,641 net paid. 
10 to 48 pages, 8 columns; length, 22 in.; width, 
2J6 in. Can use matrices. 

Advertising rates, 8 3-^0 a line, flat; in full 
position, 120. Classified, 30 per word. Read- 
ers, 300 a line; telegraphic 600. 

See advertisement on page 390. 



PRESS — Every evening except Sunday. 
Independent. Established 1893. The Scripps 
Pub. Co., publishers. Subscription, $7. Sworn 
average circulation for six months prior to Oct., 
1920, 26,954* net paid. 8 to 12 pages, 8 col- 



174 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



OHIO 



umns; length, 22 J^ in.; width, 2 in. Can use 
matrices. 

Advertising rates, agate, 8H<!; in full position, 
llf, flat, a line. Classified, 2i. per word. Read- 
ers, 25 j* a line. 



TIMES — Every evening including SUNDAY. 
Ind. -Democratic. Established 1867. Akron 
Times Pub. Co., publishers. Subscription, $9.25. 
Sworn detailed average circulation for six months 
ending Sept., 1920, daily, 21,873* net paid; 
Sunday, 25,135* net paid. 16 to 32 pages, 
8 columns; length, 21 J^ in.; width, 2 1/12 in. 
Can use m.itrices. 

Advertising rates, agate, daily, 7j!; Sunday, 
8ji a line; next to reading, 7J^fi or 8?-2f; full 
position, 8(; or ^i; 2,000 lines, on yearly contract, 
daily, 6?, 6J2« and 70; Sunday, 7c, 1 Hi and Sf. 
Classified, lyii per word. Readers, 250 a 

line; telegraphic, ll. 



ALLIANCE — Population, 21,603. Served by 
Pennsylvania, Cleveland & Pittsburgh; Alli- 
ance, Niles & .\shtabula; and the Lake Shore 
& Michigan Southern Railway; also three 
Interurban Lines. Close to coal mines. 

i\It. L^nion College is located here. The 

leading industries manufacture electric over- 
head cranes, heavy machinery, structural 
iron, boilers, steel castings, brass. Bronze and 
Copper goods, overalls, flour mills, account 
registers, agricultural implements, pipe organs, 
stoves, electric furnaces, candy, cigars, brew- 
eries, drop forging, saws, paving brick, 
building brick, railroad and automobile 
jacks, twist drills, automobile stampings, 
cheese, mineral and soda water, bakery pro- 
ducts, furniture, hollow tile, fertilizer, ice, 
handles, bath room accessories and china. 
Annual pay roll, $12,000,000. Bank clearings 
during 1919, S55,o00,000. 

REVIEW LEADER — Every evening except 
Sunday. Republican. Established ISSS. Re- 
view Pub. Co., publishers. Subscription, $6.24. 
Sworn detailed average circulation for six months 
ending Sept., 1920, 8,804* net paid. 10 to 
24 pages, 8 columns; length, 21 in.; width, 
2]/^ in. Can use matrices. 

Advertising rates, agate, 40 a line, flat. Full 
position, 50; next to reading, 4^0. Readers, 
300 a count line. Classified, lj-^0. 

ASHTABULA— Population, 22,082. Four rail- 
roads and interurban trolleys East, South and 
West. Center ot fine agricultural and dairying 
district. Shipyard and dry-dock. Extensive 
coal and ore docks. Lake fisheries. Leading 
City in the U. S. in the amount of winter vege- 
tables raised under glass; other industries in- 
clude car repair shops; tanneries; paper box 
factory; ship yards; tool works and works for 
the manufacture of Automobile bow sockets. 
Unlimited supply pure water, natural gas 
and cheap coal. 



STAR AND BEACON— Every evening ex- 
cept Sunday. Republican. Established 1888. 
Ashtabula Printing Co., publishers. Subscrip- 
tion, $3.50. Sworn detailed average circulation 
for six months ending Sept., 1920, 6,185* net 
paid. 12 to 16 pages, 7 columns; length, 20 K 
in.; width, 2J^ in. Can use matrices. 

Advertising rates, agate, 30 a line, flat; posi- 
tion, 30 cts.; effective Jan., 1920, 2 cts. a line; 



OHIO 



in position 23^ cts. Readers, 10 cts. a count 
line. Classified, 1 ct. per word. 



ATHENS — Population, 6,418. Seat of Athens 
County. On Hocking River and is served by 
Bait. & Ohio; Hocking Valley; Kanawha & 
Mich. Railway Systems. Industries of im- 
portance are coal mines; casket, furniture, 
gas stove and binding file factories; stove 
foundry; parquetry flooring plant. Ohio 

University and Athens .State Hospital for the 
Insane located here. Annual income from the 
various industries, $1,750,000. Bank clearings 
during 1919, $5,450,000. 



MESSENGER — Every evening except Sunday. 
Established 1825. The Athens Messenger & 
Herald Pub. Co., publishers. Subscription, $4.50. 
Sworn detailed average circulation for six months 
ending March, 1920, 8,211* net paid. 8 to 
16 pages, 8 columns; length, 21 2/7 in.; width, 
2 in. Can use mats. 

Advertising rates, agate, 30 a line, flat; in 
full position, 3 3-2 0- Readers, 150 a line. Classi- 
fied, (12 pt. caps double rate), 10 per word. 



CAMBRIDGE— Population, 13,104. Two rail- 
roads and interurban line. Coal mines in 
near vicinity, producing six million tons annual- 
ly; also natural gas and oil wells; industries 
include fifteen manufacturing concerns with 
an annual payroll of $1,050,000.00; clothing, 
furniture and earthernware factories; railroad 
and machine shops; tin and steel mills, chair 
factory, wood working shop and glass works. 
Annual value of manufactured products, $15,- 
500,000.00. 



JEFFERSONIAN — Bvery evening except Sun- 
day. Independent. Established 1892. The 
Jeffersonian Co., publishers. Subscription, $7. 
Sworn detailed average circulation for three 
months ending Sept., 1920, 6,983* net paid. 
8 to 12 pages, 7 columns; length, 21 in.; width, 
2}^ in. Can use matrices. 

Advertising rates, 30, flat, a line; full posi- 
tion, 3 3^0. Readers, 150 a line. Classified, 
2f per word. 



CANTON— Population, 87,091. Three rail- 

roads and three electric interurban lines. 
Rich agricultural district; large trade in ship- 
ment of corn, oats, wheat, onions, celery and 
potatoes. Industries produce 2,000 dis- 

tinct articles, some of which are as follows; 
automobiles, brick, enameled ware, sheet 
metal products, roller bearings and axles, 
pig iron, galvanized and black sheets, watches, 
gas and vapor lights, bridges and structural 
iron work, cutlery, hot water and steam heaters, 
paint, safes, metal columns, plows, hardware 
specialties, garments, electric sweepers; watch 
cases and movements; 329 shops in all, em- 
ploying 27,000 people, with a pay roll of 
$2,500,000 per month. Annual value of 

manufactured products, $100,000,000. Bank 
clearings during 1919, $193,740,800. 



NEWS — Every evening except Sunday; SUN- 
DAY morning. Ind. -Democratic. Estab- 
lished 1834. The Daily News Printing Co., pub- 
lishers. Subscription, $5. Sworn average cir- 
culation for six months prior to April, 1920, 
daily, 15,494; Sunday, 11,538. 10 to 60 pages, 8 
columns; length, 213^ in.; width, 2 1/12 in. Can 
use mats. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



175 



OHIO 



Advertising rates, i]4i< flat, a line. Posi- 
tion, 25% extra. Readers, 25 cts. a line; 
first page or bold face, 50 cts. Classified, 1 
ct. per word. 

REPOSITORY — Every evening except Sun- 
day; SUND.W morning. Republican. Es- 
tablished 1815. Repository Printing Co., 
publishers. Subscription, $5. Sworn detailed 
average circulation for six months ending Sept., 
1920, daily, 24,064* net paid; Saturday, 23,217* 
net paid; Sunday, 19,307* net paid. 8 to 56 
pages, 8 columns; length, 22 in.; width, 2 1/12 
in. Can use mats. 

Advertising rates, agate, daily or .Sunday, 
S}4fi, flat, a line; full position, 7^. Readers, 
15^ a line; first page, 30fi. Classified, 4 lines 
or less, 25^. 



VOCE DELLA VERITA— Weekly (Saturday). 
Italian-Independent. Established 1915. O. F. 
Carlini, publisher. Subscription, .$1.50. Sworn 
average circulation for year ending June, 1920, 
15,000 net. 8 pages, 6 columns; length, 20 in.; 
width, 2 }4 in. Can use matrices. Office, 

226 3rd St. S. E. 

Advertising rates, 60 cts. an inch; 500 in. on 
yearly contract, 50 cts.; 1,000 in., 40 cts. Classi- 
fied, 25 cts. a line. 



CINCINNATI— Population, 401,287. Metro- 
politan district 650,000. Area, 72 square 
miles. Has seven trunk railroads and nine- 
teen radiating railroad lines. Located on 
the Ohio River, now being made an inland 
canal by the United States Government. 
A great industrial center, having 3,000 indus- 
tries representine an invested capital of S250,- 
000,000, with total factory employes of 100,000 
and an output of over $600,000,000 annually. 
Its leading industries are foundry and machine 
shop products, slaughtering and meat packing, 
boots and shoes, men's clothing, furniture and 
wagons, lumber and timber products, bread 
and other bakery products, furniture and 
refrigerators, tobacco and soap manufactures, 
copper, tin and sheet iron products, iron and 
steel products, women's clothing, street cars, 
printing ink, fertilizers, flour and grist mill 
products, chemicals, motor trucks, printing 
and publishing, leather and electrical mach- 
inery. Its principal institutions include 
the Art Museum, Music Hall, College of Music 
and several musical schools, Rookwood 
Pottery, The Zooligal Gardens and Ft. Thomas. 
It is also the home of the Ohio Mechanics 
Institute, Art .\cademy, Hebrew Union Col- 
lege, .St. Xavier's College, Lane Theological 
Seminary, The University of Cincinnati (a 
municipal institution), and many other special 
school. Bank clearings during 1919, $3,- 
130,311,300. 



OHIO 



ABEND-PRESSE— Evening edition of Frei„ 
Presse, which see. 



ADULT BIBLE CLASS MONTHLY— Reli- 
gious. Established 1907. Methodist Book 
Concern, publishers. Subscription, 50 cts. 
Claimed average circulation for year ending 



June, 1920, 60,334. 72 pages, 2 columns; length, 
8 in.; width, 2 J-2 in. Cannot use mats. Forms 
close 6 weeks in advance. Office, 420 Plum St. 
Advertising rates, agate, 25 cts. a line; full 
page, $40; }i and }4 pro rata. 

AMERICAN AUTOMOBILE DIGEST — 
Monthly (1st). Motoring. Established 1913. 
American Automobile Digest, publishers. Sub- 
scription, $2. Sworn detailed average circula- 
tion for year ending June 30, 1920, 69,205* 
net paid. 128 pages, 2 columns; length, 8 in.; 
width, 2 5 s in. Cannot use mats. Forms close 
1st of preceding month. Office, 15 W. 6th St. 

Advertising rates, full page, $2.50; ]/i, $140; 
}4< $74; 3^, $42; six consecutive insertions, $225, 
$130, $70, $38; 12 consecutive insertions, $200, 
$110, $60, $.34. Two colors 25% additional, 
full page only. 



AMERICAN MACHINE & TOOL RECORD 
— Monthly (25th). Trade. Established 1911. 
Record Pub. Co., publishers. .Subscription, $1. 
Claimed average circulation for year ending 
March, 1920, 17,123 net. _ 164 to 196 pages, 
1 column; length, 6 in.; width, 3^i in. Cannot 
use mats. Forms close 10th. 

Advertising rates, full page, $40; J^ or }4< 
pro rata. 



BILLBOARD— Weekly (Tuesday). Thea- 

trical and Outdoor Amusements. The Bill- 
board Pub. Co., publishers. Subscription, $3. 
.Sworn detailed average circulation for six months 
ending June, 1920, 41,651* net paid. 72 to 
96 pages, 4 columns; length, 12 3'' in.; width, 
214 in. 

Advertising rates, agate, 40ji a line, flat. 



CATHOLIC TELEGRAPH— Weekly (Thur.). 
Catholic. Established 1831. The Catholic 
Telegraph Pub. Co., publisliers. .Subscription, 
•$3. Claimed average circulation for year end- 
ing June, 1920, 31,000 net paid. 8 to 12 pages, 
7 columns; length, 20 in.; width, 2 54 in. 

Advertising rates, agate, $1.50 an in.; 100 
in., $1.40; 300 in., $1.30; 500 in., $1.20; 800 
in., $1. Readers, 30i a line. Business Guide, 
(copy unchanged), $60 an inch per year. Classi- 
fied, lOf! a line. Miscellaneous Want Column, . 
15 fi a line. 

.See advertisement on page 346. 



CHRISTIAN LEADER— Weekly (Monday). 
Disciples of Christ. Established 1886. Fred 
L. Rowe, publisher. Subscription, $1.75. Sworn 
average circulation for year ending June, 1920, 
10,500. 16 pages, 4 columns; length, 14 in.; 
width 2% in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; 1,000 
lines, on yearly contract, 8fi. 



CHRISTIAN STANDARD— Weekly (Sat.). 
Religious. Established 1866. The Standard 
Pub. Co., publishers. Subscription, $2. Claimed 
average circulation for year ending June, 1920, 
20,500. 24 pages, 4 columns; length, 12 3^s in.; 
width, 2 }-s in. Forms close two weeks in advance. 

Advertising rates, agate, 20 cts. a line, flat. 
Position, 20% extra. Classified, 4 cts. per word. 



J^ELSON Chesman & Co. is the only agency in (he U. S. maintaining completely 
^ ^equipped branch establishments in each of the great divisions of the country, where 
advertising centers are located— St. Louis, Chicago, New Yorl^, Cleveland and 
Chattanooga. 



176 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



OHIO 



COMMERCIAL TRIBUNE — Every morn- 
ing including SUNDAY. Republican. Es- 
tablished 1793. The Commercial Tribune Pub- 
1 shing Co., publishers. Subscription, $5. Sworn 
average circulation for six months prior to April, 
1920, daily, 49,221 net paid; Sunday, 47,659 
net paid. Daily, 12 to 16 pages; Sunday, 36 
to 42 pages, 8 columns; length, 22 in.; width, 
2% in- Can use mats. 

Advertising rates, agate, daily, 20 fi a line; 
Sunday, 22 ji; .500 lines, within one year, 18 
or 20fi; 1,000 lines, 16 or ISp; 2,000 lines, 14 
or 16fi; PHOTOGRAVURE Section (Sunday 
edition only — 7 cols.; length, 21 in.; width, 2M 
in.), 30fS a line, flat. Classified, daily or Sun- 
day, 2^ a word; medical, personals, clairvoyant, 
25^. Readers, daily or Sunday, $1 a line; at 
bottom of column, first page, $2 a line. 



CORRIERE DELL' OHIO— Weekly (Sat.). 
Italian-Ind. Established 1907. S. Tamburella, 
publisher. Subscription, $1.50. Claimed aver- 
age circulation for year ending June, 1920, 
18,500. 8 pages, 7 columns; length, 21 in.; 
width, 2J4 in. Can use matrices. Office, 

132 W. 5th Ave. 

Advertising rates, $1.75 an inch; six months' 
contract, $1; yearly, 85 cts. 

ENQUIRER — Every morning, including SUN- 
DAY, and WEEKLY (Wed.). Democratic. 
Established 1842. John R. McLean, publisher. 
Subscription, daily, including Sunday, $15; 
weekly, 75jS. Sworn average circulation for six 
months prior to April, 1919, daily, 67,722 net 
paid; Sunday, 181, (500; weekly, circulation — not 
given by publisher. Daily, 16 to 20 pages; 
weekly, 8 pages, Sunday, 72 to 80 pages; daily 
and Sunday, 8 columns; weekly, 7 columns; 
length, 22 J^ in.; width, 2}/^ in. Can use mats. 

Advertising rates, daily, 25 fi a line; 1,000 
lines, within one year, 18(i; 2,500 lines, 17f!. 
Sunday, 350, flat, a line. Educational In- 

stitutions, Summer and Winter Resorts or Steam- 
ships, daily 20 f; Sunday, 25^. Positions, 10 
and 25% extra. Classified, daily, 18 jl a line; 
Sunday, 25f!. Readers, daily, $1; Sunday, $1.50 
a line. WEEKLY, display or classified, 12ji 
a line. Readers, 500 a line. 



FREIE PRESSE — Every evening except 
Sunday; SUNDAY morning. German-Repub- 
lican. Established 1869. Cincinnati Freie 
Presse Co., publishers. Subscription, daily, 

$6; Sunday, $2.50. Claimed average circulation 
for six months ending March, 1920, daily, 22,791 
net paid; Sunday, 23,788 net paid. Daily, 8 
to 16 pages; Sunday, 36 to 88 pages, either 
edition, 7 columns; length, 21 J^ in.; width, 2}.i 
in. Can use mats. Office, 905 Vine St. 

Advertising rates, agate, 8fi, flat, a line. 
Readers, 35ji a line. Classified, Iji per word. 
Ads set German or English. 



HERALD AND PRESBYTER — Weekly 
(Wednesday). Presbyterian. Established 

1829. Monfort & Co., publishers. Subscrip- 
tion, $2.50. Claimed average circulation for 
six months ending March, 1920, 11,500. 32 
to 48 pages, 3 columns; length, 12 in.; width, 
2% in. Can use matrices. Office, 422 Elm. 

Advertising rates, agate, 15 cts. a line; 1,000 
lines, within one year, 12 J/^ cts. a line. Reading 
notices, set solid, double display rate; leaded, 
triple price a count line. For combination rates, 
see Philadelphia Presbyterian. 



OHIO 



INTERNATIONAL MOLDERS' JOURNAL 

— Monthly (6th). International Molders' Union 
of North America, publishers. Subscription, 50(i. 
Circulation — not given by publisher. 80 pages, 
2 columns; length, 7}2 in-; width, 2^8 in- Forms 
close 4th. Can use matrices. P. O. Box 689. 
Advertising rates, $9.38 an inch; on contract 
for three or more issues, $7.-50 an inch; full 
page, $87.50 or $70; J4, $52.50 or $42; M. $31.25 
or $25. 



JOURNAL AND MESSENGER— Weekly 

(Thur.). Baptist. Established 1831. Lasher 
& Osborne, publishers. Subscription, $2. 

Claimed average circulation for year 1919, 7,400 
net. 32 pages, 3 columns; length, 11, in. ; width, 
2Hin. Office, 422 Elm Street. 

Advertising rates, agate, 10 cts. a line; 1,000 
lines, within one year, 8jf. Readers, double 
display; leaded triple rate a count line. For 
combination rates, see Philadelphia Presbyterian. 



LOOKOUT— Weekly (Sunday). Religious. 
Established 1888. Standard Pub. Co., pub- 
lishers. Subscription, 90 cts. Claimed aver- 
age circulation for year ending June, 1920, 
112,000. 16 pages, 3 columns; length, 11 M 
in. ; width, 2 J/^ in- Cannot use matrices. Forms 
close 2 weeks in advance. Office, 8th and Cutter. 

Advertising rates, agate, 40 cts., flat, a line. 
Position, 20% extra. Classified, 8 cts. per word. 



PACKER — Cincinnati edition; Kansas City, 
Mo., Packer, which see. 

POST— Every evening except Sunday. In- 
dependent. Established 1880. Post Pub. Co., 
publishers. Subscription, $4. Sworn aver- 
age circulation for six months prior to April, 
1920, 177,768* net paid. 12 to 36 plges, 8 
columns; length, 22 3/7 in.; width, 2 in. Can 
use matrices. 

Advertising rates, agate, 285! a line; in position, 
36?!; classified, 4^ per word. Reader?, 8()fi aline. 



RAILWAY CLERK— Monthly. Fraternal- 
Labor. Established 1898. Brotherhood of 
Railway Clerks, publishers. Subscription, $1. 
Claimed average circulation for year 1919, 
200,000. 64 pages, 2 columns; length, 8 in.; 
width, 214 in. Cannot use mats. Forms close 
6th or 10th preceding. 

Advertising rates, $37. .50 an inch; full page, 
$375; H, $225; }4, $135. Discount of 20% 
when three or more issues are definitely contracted 
for and are used within one year. 



SPORTSMEN'S REVIEW — Weekly (Sat.). 
Sports. Established 1890. Sportsmen's Re- 
view Pub. Co., publishers. Subscription, $3. 
Circulation — not given by pubUsher. 36 pages, 
3 columns; length, 10 in.; width, 2K in. Forms 
close 10 days in advance. Office, 15-27 W. 6th. 

Advertising rates, on contract for twelve or 
more insertions, $3 an inch; full page, $60; 
I/O, $35. 



STARCHROOM— Monthlv (15th). Laun- 
dry Trade. Estabhshed 1893. The Starchroom 
Pub. Co., publishers. Subscription, $2. Sworn 
detailed average circulation for year 1920, 
6,504*. 120 to 150 pages, 2 columns; length, 
10 J4 in.; width, 4 in. Cannot use mats. Forms 
close 1st. OflSce, 415 Pioneer St. 



1921 



NELSON CHESMAN & CO.'S RATE BOOK. 



177 



OHIO 



Advertising rates, $18 an inch; full page, S75; 
14, $49; yi, $35; Vs, $24; three months, $16, 
$72, $47, $32 or $21; six months, $13, $69, 
$44, $29 or $18; one year, $10, $65, $40, $25 or 
$15. 



SUNDAY SCHOOL JOURNAL— Monthly 
(1st of month preceding). Methodist. Es- 
tablished 1868. Methodist Book Concern, 
publishers. Subscription, 60 fi. Sworn av- 
erage circulation for year ending June, 1920, 
126,267 net paid. 84 to 112 pages, 2 columns; 
length, 8 in.; width, 2 J/^ in. Can use matrices. 
Forms close 15th second preceding month. 
Office, 420 Plum St. 

Advertising rates, agate, $1 a line; $150 
per page, ]4, and yi pages, pro rata. 



TIMES-STAR — Every evening except Sunday. 
Republican. Established 1836. Times-Star 
Co., publishers. Subscription, $5. Sworn de- 
tailed average circulation for six months ending 
March, 1920, 152,647 net paid. 12 to 36 pages, 
8 columns; length, 22 in.; width, 2)/^ in- Can 
use matrices. 

Advertising rates, agate, 25 cts. a line; 52 
times, or 1,000 lines, within one year, 24ji; 104 
times, or 2,500 lines, 230; 156 times, or 5,000 
lines, 220. Automobile, tire and accessory. Mail 
Order, Educational, Resorts or Steamships, 
220, fiat, a line. Position, 10 and 25% extra. 
Readers (nonpareil), $1 a line; telegraphic 
(agate), $1.25. Classified, 18j! a line. 



OHIO 



TRACTOR— Monthly (25th). Farm Trac- 
tor. Established 1918. Tractor Publishing Co., 
publishers. Subscription, $1. Sworn detailed 
average circulation for year 1920, 4,976*. 56 
pages, 2 and 3 columns; length, 10 in.; width, 
3 5/6 and 2J^2 in- Can use mats. Forms close 
10th and 15th. Office, Commercial Tribune Bldg. 

Advertising rates, full page, $80; y>, $50; 
M, $40; \i, $30; } «, $17.50; 3 times, on contract, 
$77, $47, $37, $27 or $15; 6 times, $75, $45, $35, 
$25 or $13; 9 times, $72, $42, $32, $22 or $11; 
12 times, $70, $40, $30, $20 or $10. Covers in 
two colors; front, $125; second, third or fourth, 
$100. 



WESTERN CHRISTIAN ADVOCATE — 
Weekly (Wednesdays). Methodist. Estab- 
lished 1834. The Methodist Book Concern, 
publishers. Subscription, $1.50. Claimed av- 
erage circulation for six months ending March, 
1920, 27,763. 24 pages, 3 columns; length, 
llj^ in.; width, 2J^ in. Can use mats. Office, 
420 Plum St. 

Advertising rates, agate, 20 cts. a line. Classi- 
fied, 3 cts. per word. See Chicago Northwestern 
Christian Advocate for combination rate of 
seven Methodist Weeklies. 



WOMAN'S HOME MISSIONS — Monthly 
(1st). Methodist. Established 1884. Woman's 
Home Missionary Society of M. E. Church, 
publishers. Subscription, 35c. Circulation — 
not given by publisher. 20 pages, 3 columns; 
length, 9 in.; width, 2 1/12 in. Cannot use mats. 
Forms close 20th. 

Advertising rates, $3.50 an inch. 



CLEVELAND— Population, 796,836. Fifth City 
of U. S. On Lake Erie and is served by nine 
railroads. Principal port on the Lake with a 
most extensive trade in coal, iron ore and lum- 
ber; more than 60% of the iron ore brought 



down the Lakes in 1919 was received in Cleve- 
land district. One of the largest distributing 
points in the United States and takes a very 
high rank in the production of Astronomical in- 
struments, automobiles, automobile parts, 
bolts and nuts, carriage hardware, castings 
(iron, steel, brass and aluminum), chemicals, 
cigars, drop forgings, dry batteries, electric 
carbons, electric lamps, electric welding, hard- 
ware, hoisting and conveying machinery, iron 
and steel products of nearly every kind, 
knit goods, machinery, metal stampings, oils, 
paints and varnishes, paper boxes, printing 
and publishing, screws, sheet metals, ship- 
building, stoves (gas, oil and coal), tacks, 
tools, wire, wire nails, wire fences, wire springs, 
women's outer garments; there are in all, 
3,000 industrial establishments, with 160,000 
wage earners; products valued at $500,000,000. 
Western Reserve University, St. Ignatius Col- 
lege (Catholic), Case School of Applied Science 
and other institutions are located here 



BROTHERHOOD LOCOMOTIVE FIRE- 
MAN AND ENGINEMEN'S MAGAZINE— 
See Indianapolis, Ind. 



C. & B. NAVIGATION CO.— 

See advertisement on page 378. 



CATHOLIC UNIVERSE— Weekly (Friday). 
Catholic. Established 1874. The Catholic 
Universe Pub. Co., publishers. Subscription, 
$3. Sworn average circulation for year 1919, 
27,240* net. 8 to 16 pages, 7 columns; length, 
21 in.; width, 2)/g in. 

Advertising rates, agate, $1.85 an inch; 4 
weeks, $1.45; 100 in., on yearly contract, $1.35; 
200 in., $1.30; 250 in., $1.25; 500 in., $1.05; 
1,000 in., $1. 



CHRISTIAN WORLD— Weekly (Saturday). 
Reformed Church. Established 1848. Central 
Pub. House, publishers. Subscription, $2.25. 
Sworn average circulation for year ending June, 
1920, 6,466*. 16 pages, 3 columns; length, 11 M 
in.; width, 2% in. Cannot use mats. 

Advertising rates, $1 an inch; 1 month, $2; 
2 months, $3.75; 3 months, $5.50; 6 months, 
$8; 12 months, $15. 



CHRISTLICHER BOTSCHAFTER— Week- 
ly (Thurs.). German-EvangelicaL Estab- 
lished 1835. C. Hauser, publisher. Subscrip- 
tion, $2. Claimed average circulation for year 
1919, 11,000 net. 24 pages, 3 columns; length, 
11 in.; width, 2^ in. Cannot use mats. 

Advertising rates, agate, 15 cts. a line. Dis- 
count, 10, 20 or 30% on 13, 26 or 52 times. 



CITIZEN— Weekly (Saturday). Labor. Es- 
tablished 1891. Cleveland Citizen Pub. Co., 
publishers. Subscription, $2. Claimed av- 
erage circulation for year 1919, 19,000. 4 pages, 
7 columns; length, 25 in.; width, 2li in. Can 
use mats. Office, 1125 Oregon Ave. 

Advertising rates, $1.50 an inch; 500 in., 
in 12 months, $1.25; 1,000 in., $1. Position, 
20%, extra. 

DENNY HLAS — ^Every evening, except Sun- 
day. Slovak. Ind. Established 1915. John 
Pankuch, publisher. Subscription, $6. Claimed 
average circulation for year ending March, 1920, 
14,251. 7 columns; length, 20 in.; width, 2]/^ 
in. Can use mats. Office, 634 Huron Road. 



178 



NELSON CHESMAN & CO.'S RATE BOOK. 



1921 



OHIO 



Advertising rates, 90 j! an inch. On contract, 
six months, 85fi; one year, 80f!. 



ENAKOPRAVNOST — Every morning except 
Sunday. Slovak-Republican. Established 

1918. Equality Printing & Pub. Co., publishers. 
Subscription, $4.50. Claimed average circulation 
for six months ending March, 1920, 14,562 net. 
8 pages, 7 columns; length, 20 in.; width, 2J-^ 
in. Can use matrices. Office, 6418 St. Clair. 

Advertising rates, 60 cts. an inch. Readers, 
8 pt., 10 cts. a line; 10 pt., 15 cts.; 12 pt., 20 cts. 
Classified, 10 cts. a line. 



EVANGELICAL HERALD— Weekly (Sat.). 
Religious-Juvenile. Established 1895. C. 

Hauser, publisher. Subscription, $1.25. Cir- 
culation — not given by publisher. 16 pages, 3 
columns; length, 10}/2 in.; width, 2}4, in- Cannot 
use matrices. 

Advertising rates, agate, 10 cts. a line. Dis- 
count, 10, 20 or 30% on 13, 26 or 52 times. 



EVANGELICAL MESSENGER — Weekly 
(Wed.). Evangelical. Established 1847. C. 
Hauser, publisher. Subscription, $2. Circula- 
tion — not given by publisher. 24 pages, 3 
columns; length, 11 in.; width, 2^ in. 

Advertising rates, agate, 10 cts. a line. Dis- 
count, 10, 29 or 30% on 13, 26 or 52 times. 

EVANGELICAL SUNDAY SCHOOL TEA- 
CHER — Monthly (1st). Evangelical. Estab- 
lished 1876. C. Hauser, publisher. Subscrip- 
tion, 75^-. Circulation — not given by publisher. 
48 pages, 2 columns; length, 7}i in.; width, 214, 
in. Cannot use matrices. Forms close loth. 

Advertising rates, agate, 10 cts. a line, with 
a discount of 10% on 12 insertions. 



EVANGELISCHES