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BOSTON
PUBLIC
LIBRARY
NELSON CHESMAN & CO.'S
NEWSPAPER RATE BOOK
INCLUDING A CATALOGUE OF
NEWSPAPERS AND PERIODICALS
' .•• / ■■•■ V ''..
IN THE UNITED STATES;' CAnA-DA, CUBA, PORTO RICO,
PHILIPPINE ISLANDS AND'I^AWAIIAN ISLANDS,
Having 5,000 circulation and over, with Advertising Rates of each
paper, Circulation, etc., for year 192L
Price Rive Dollars
Nelson Chesman & Co.
PUBLISHERS.
ST. LOUIS OFFICE NEW YORK OFFICE CHICAGO OFFICE
1127-1129 Pine St., 450 Fourth Avenue 27 East Monroe St.
Publicity Building White House Building Goddard Building
CHATTANOOGA OFFICE CLEVELAND OFFICE
42 East 11th Street 713 Prospect Avenue
Pound Office Building Hippodrome Annex
72-1 )
ENTERED ACCORDING TO ACT OF CONGRESS IN THE YEAR 1920
By Nelson Chesman & Co.
IN THE OFFICE OF THE LIBRARIAN OF CONGRESS
AT WASHINGTON. D. C.
INDEX
RATE S
By States, Cities and Towns, Showing All Publications of 5000 or More
Circulation and Including:
(a) Industrial Survey of Each City.
(b) Publications Alphabetically Arranged.
(c) Character of Publication, History, Subscription Price, Circulation.
Physical Make-up.
(d) Closing Dates.
(e) Detailed AD\rERTisiNG Rates.
See next page for index to GROUP INDEX.
Page
ALABAMA 5
ARIZONA 7
ARKANSAS ^8
CALIFORNIA io
COLORADO 17
CONNECTICUT 19
DELAWARE 23
DISTRICT OF COLUMBIA 23
FLORIDA 26
GEORGIA 27
IDAHO 30
ILLINOIS 31
INDIANA • 55
IOWA 62
KANSAS 68
KENTUCKY 71
LOUISIANA 74
MAINE 76
MARYLAND 78
MASSACHUSETTS 79
MICHIGAN 90
MINNESOTA 97
MISSISSIPPI 103
MISSOURI 104
MONTANA 112
NEBRASKA 114
NEVADA 117
NEW HAMPSHIRE 118
NEW JERSEY 118
NEW MEXICO 124
NEW YORK 124
NORTH CAROLINA 169
Page
NORTH DAKOTA 172
OHIO 173
OKLAHOMA 188
OREGON 190
PENNSYLVANIA 192
RHODE ISLAND 210
SOUTH CAROLINA 212
SOUTH DAKOTA 213
TENNESSEE 215
TEXAS 218
UTAH 227
VERMONT .228
VIRGINIA 229
WASHINGTON 232
WEST VIRGINIA 236
WISCONSIN 238
WYOMING 246
DOMINION OF CANADA 246
Alberta 246
British Columbia 247
Manitoba 248
New Brunswick 250
Newfoundland 251
Nova Scotia 251
Ontario 252
Prince Edward Is 259
Quebec 260
Saskatchewan 263
CUBA 264
HAWAIIAN IS 265
PHILIPPINE IS 266
PORTO RICO 266
INDEX
GROUPS
Showing by Classes, with Name, Issue and Circulation. Does Not Show
Rates. See Previous Index for Rates.
Page
DAILY NEWSPAPERS 268
SUNDAY NEWSPAPERS 276
WEEKLY NEWSPAPERS 280
MAGAZINES 293
AGRICULTURAL PUBLICATIONS 283
AUTOMOBILE PUBLICATIONS 303
EDUCATIONAL PUBLICATIONS 299
FINANCIAL PUBLICATIONS 300
FOREIGN LANGUAGE PUBLICATIONS 288
Bohemian 288
Bulgarian 288
Croatian 288
Finnish 2S8
French 288
German 289
Greek 290
Hebrew (Jewish- Yiddish) 290
HOLLANDISH (DuTCh) 290
Hungarian 290
Italian 290
Japanese 291
Lithuanian ^ 291
Norwegian-Danish 291
Polish 291
Portuguese 291
Russian 292
Ruthenian 292
Servl^n 292
Slovak 292
Spanish 292
Swedish 292
Welsh 293
FRATERNAL PUBLICATIONS 297
HOME FASHIONS, ETC., PUBLICATIONS 296
JUVENILE PUBLICATIONS 301
LABOR PUBLICATIONS 297
MEDICAL PUBLICATIONS 304
MAIL ORDER PUBLICATIONS 295
MOTORING AND GOOD ROADS 303
MOVING PICTURE, AMUSEMENTS, ETC 301
POULTRY PUBLICATIONS 283
RECREATION, SPORTS, TRAVEL AND RESORT 302
RELIGIOUS PUBLICATIONS 286
For The Advertiser
Who A nalyzes His Market
'npHE advertiser who plans his campaign with consideration of
the market which he desires to reach will study with care the
publications which he must use.
He must know the character of the readers to whom his ad-
vertising message is addressed; he must know the nature of the
towns and cities in which they live, he must know something of
their buying habits and their buying ability.
The Nelson Chesman & Co., Rate Book has been planned to
make it easier for the advertiser to find such information.
This publication is more than a rate book. It is rather a
hand book, — an encyclopaedia of facts and factors entering into
the advertiser's problem.
It lists and classifies all periodicals with a circulation of 5,000
or more published in the United States, Canada and our island
possessions. It shows the age and editorial character of each
publication, together with its circulation, publication date, sub-
scription price, size, and rate.
It gives a commercial analysis of practically every city of
any size in the countries covered, showing population, industries,
location, railroads, bank clearances, etc.
All information contained herein has been checked, rechecked
and brought up to date, and can be depended upon for its accuracy.
Primarily, the Nelson Chesman & Co., Rate Book is published
for the use and convenience of our clients. Revised editions are
furnished these clients each year with our compliments.
The publication is sold to, and considered indispensable by,
other advertisers and advertising agencies.
Published Annually. Subscribers' Rate $5.00
NELSON CHESMAN & GO.
1874 Advertising Agents 1921
ST LOUIS CHICAGO NEW YORK CHATTANOOGA CLEVELAND
Publicity Bldg, 27 E. Monroe St. 450 Fourth Ave. 11th and A Streets Hippodrome Annex
Examine this book carefully. We welcome constructive criticism.
I N
pillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllH^
I The Function of |
I Nelson Chesman & Co. |
ELSON CHESMAN & CO., was one of the three pioneer ad- |
vertising agencies which set out to simphfy problems of adver- p
tising and merchandising. =
That was nearly fifty years ago, when advertising was as =
yet not fully tested. The idea of the Advertising Agency, — the g
middeman between the advertiser and the publisher — was still a =
novelty. J
It has been our privilege to promote and develop this idea, %
until to-day the Advertising Agency is a recognized factor in g
business. And our position as one of the organizations which ^
have brought the profession of scientific advertising to its present g
high standing is a source of real pride to us. %
As advertising counsellor we have helped to develop a large =
number of the most successful business concerns in the United M ^
States. And every year more and more advertisers are taking m
advantage of the service we offer. m
A conservative constructive policy renders the Nelson Chesman M
& Co. service peculiarly advantageous, not only to the large, but to %
the small advertiser as well. Many of our largest accounts were =
entrusted to us in their infancy, at a time when careful planning g
was essential to their development. We are proud to know that g
our service was largely instrumental in the growth of these clients g
of ours. M
This same counsel, backed by long experience, is at the com- =
mand of those who desire it. The co-operation of our five offices, g
offering a thorough research and development of markets and a g
reliable knowledge of advertising media, and practice may be g
of material aid in solving your problem. g
Your request for more specific and comprehensive outline of g
our service will in no way obligate you, and will please us. g
NELSON CHESMAN & GO. |
1874 Advertising Agents 1921 |
CONRAD BUDKE RICHARD PENDERGAST LOUIS H. BUDKE M
President Vice-Pres. & Treas. Sec'y & Ass't Treas. =
ST. LOUIS CHICAGO NEW YORK CHATTANOOGA CLEVELAND g
Write our nearest office. =
(E
1921
NELSON CHESMAN & CO.'S RATE BOOK.
A CATALOGUE giving the rates for transient and continued advertising, of the
newspapers and periodicals in the United States, Canada, Cuba, Porto Rico and Philip-
pine Islands, of 5,000 circulation and over; also full description of each paper (including
number of pages, length and width of columns, character, circulation, etc.) of value
for general advertising purposes, a few papers of less circulation being included on
account of geographical location, etc. A number of publications that refuse adver-
tisements or that are not available for general advertisers, are omitted. The list
is arranged by States in alphabetical order, the papers in each city being given in
same order. The word "guaranteed" means that the circulation is guaranteed by
the managers of the papers. An * after circulation figures denotes that a detailed
statement or other proof of circulation from the publishers is on file at our office.
Brief statistics showing the commercial importance of the city in which the publica-
tion is issued is also given. The rates q^ioted herein are brought up to the very
moment of going to press, but are subject to change without notice on our part.
ALABAMA
ALBANY — Population, 14,000. A twin city of
Decatur, the combined population, 22,000; is
served by Louisville & Nashville Railroad.
Industries of importance are: Railroad shops;
spoke and handle, sash and door, box and
basket, carriage and wagon factories; lumber,
cottonseed oil, silk and hosiery mills; cotton
gin and corn press; foundry and machine shops.
Annual income from the various industries,
$3,000,000.
BALLEW'S FARMER— Monthly (1st). Agri-
cultural. Established 1916. Ballew's Farmers
Pub. Co., publisher. Subscription, $1. Claimed
average circulation for six months ending June,
1920, 5,868. 48 pages, 4 columns; length, 13
in.; width, 23-^ in. Cannot use matrices. Forms
close 25th.
Advertising rates, agate, 10^ flat, a line. Classi-
fied, 5(i per word.
ANNISTON— Population, 25,000. County seat
of Calhoun County. Served by Louisville
& Nashville; Southern railroads; also Inter-
urban Line. Is center of iron, coal, aluminum,
lime, graphite and clay mining district of
the South; also center of cotton growing terri-
tory, there being $3,000,000 worth marketed
annually; other agricultural products in abun-
dance. Is largest iron pipe center in America,
having eight large factories; other industries
of importance are five electric steel furnaces,
two Ferro-Manganese furnaces, two blast
furnaces, munitions plant, locomotive works,
rolling mills, or 53 factories in all, with an
annual pay roll of approximately $5,000,000.
Scene of Camp McClellan, permanent Army
training ground.
STAR — Every evening except Sunday. SUN-
DAY morning. Democratic. ISstablished 1883.
Consolidated Pub. Co., publishers. Subscrip-
tion, $6. Sworn average circulation for six
months prior to April, 4,624 net paid. 8 to 20
pages, S columns; length, 20 V^ in.; width, 2
in. Can use matrices.
yyE DESIRE to mak.e each edition of this book, o" improvement ooer the previous one,
therefore We welcome any constructive criticism that will help us carry out this purpose.
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ALABAMA
Advertising rates, agate, 3fi aline, flat. Read-
ers, 15>i a line. Classified, 2fi per word.
See advertisement on page 326.
BIRMINGHAM— Population, 215,000. Is
served by ten railroads. Trade center for a
large agricultural district. Immense coal and
iron deposits in immediate vicinity. Has large
and constantlv growing iron industry, num-
erous blast furnaces, steel rail mills, K. K.
machine shops and many other industries.
Pay rolls aggregate more than $2,000,000 per
week.
ADVANCE— Weekly (Sat.). Democratic.
Established 1906. Advance Co. (Inc.), pub-
lishers. Subscription, $1. Circulation — not
given by publisher. 12 pages, 6 columns; length,
22 J/^ in.; width, 2 J-e in. Can use matrices.
Advertising rates, agate, 12 cts., flat, a line.
Position, 20% extra. Classified, 6 cts. per word.
AGE-HERALD — Morning including SUN-
DAY. Democratic. Established 1872. Age-
Herald Pub. Co., publishers. Subscription,
daily and Sunday, $10.40. Sworn average cir-
culation for year prior to April 1920, daily 22,3.53
net paid; Sunday, 2.i,7.5.5 net paid. 10 to 56
pages, 7 columns; length, 22 in.; width, 2%
in. Can use matrices.
Advertising rates, agate, daily, 8f! a line,
flat; Sunday, lOfi. Positions, 15 and 25% extra.
Readers, 30^ a line; telegraphic, 50 fS. Clas-
sified, 13si a line.
See advertisement on page 331.
ALABAMA BAPTIST— Weekly (Thur).
Baptist. Established 1874. The Baptist
State Convention, publisher. Subscription,
$1.50. Sworn average circulation for 1919,
14,428. 16 pages, 3 columns, 10 in.; width,
2M in.
Advertising rates, $1.50 an inch.
ALABAMA CHRISTIAN ADVOCATE—
Weekly (Thur.). Methodist Episcopal, South.
Established 1881. L. C. Branscomb, D. D.,
editor and business manager. Subscription,
$1.50. Detailed average circulation for six
months ending June, 1920, 23,294*. 16 pages,
4 columns; length, 13 in.; width, 2 J/e in-
Advertising rates, agate, 12 }i^ a line, flat.
NEWS — Every evening except Sunday. SUN-
DAY morning. Democratic. Established 1888.
Victor H. Hanson, publisher. Subscription, $10.
Claimed average circulation for six months prior
to June, 1920, daily and Sunday, 60,000 net.
16 to 36 pages, Sunday 50 to 72 pages, 8 columns;
length of columns, 22 M in.; width, 2 1/12 in.
Can use matrices.
Advertising rates, agate; daily and Sunday,
15 j^ a line, flat. Position, 15 or 25% extra.
Classified, IS? flat, a line. Readers, 30 cts.
a line; telegraphic, $1.
PROGRESSIVE FARMER— Weekly (Sat.).
Agricultural. Established 1886. The Pro-
gressive Farmer Co., publishers. Subscription,
$1. Sworn detailed average circulation for
last six months ending June, 1920, 191,475*
net paid. 20 to 48 pages, 4 columns; length,
13 32 in.; width, 2^ in. Forms close 10 days
in advance.
Advertising rates, agate, $1.50, flat, a line. Clas-
sified, 20j! per word.
ALABAMA
GADSEN— Population, 14,737. On Coosa River,
5 railroads and interurban line. Iron and
coal fields, lime-stone and moulders sand in
vicinity. Numerous saw, rolling, cotton seed,
oil and dotton mills; furnaces, pipe and steel
works. Wire, nail, car, shovel, pottery,
fertilizer and wire fence factories. Big trade
in lumber, grain and cotton. Annual pay
rolls, $5,000,000. Annual value of manu-
factured products, $21,500,000.
JOURNAL — Every evening except Sunday.
Ind. -Democratic. Established 1900. Journal
Publishing Co., publishers. Subscription, $4.
Sworn detailed average circulation for 6 months
ending March, 1920, 4,477* net paid. 8 pages,
7 columns; length, 20 in.; width 2J^ in. Can
use matrices.
Advertising rates, agate, 2J4^ flat, a line.
Position, 20% extra. Readers, 10 j^ a line.
Classified (caps or black face double), 1^ per
word.
TIMES-NEWS — Every evening except Sun-
day. Democratic. Established 1867. Times-
News Printing Co., publishers. Subscription,
$3. Sworn average circulation for six months
prior to April, 1920, 5,693 net. 4 to 12 pages,
7 columns; length, 20 in,; width, 2}g in. Can
use matrices.
Advertising rates, 35ff, flat, an inch. Com-
position, 5^ an inch additional. Position, 25%
extra. Readers, lOji per line; if repeated, 5i.
Classified, IJ-^ji per word.
MOBILE — Population, 75,005. On Mobile River
and Mobile Bay, with straight channel 30
feet deep to Gulf of Mexico; steamers to prac-
tically all ports of the world; also served by
Southern; Louisville & Nashville; Mobile &
Ohio; Gulf, Mobile & Northern railway sys-
tems. Principal exports, cotton, lumber, naval
stores, agricultural implements, iron and steel
products. Principal imports, bananas, sisal
hemp. Cuban molasses (black strap) ma-
hogany, zinc, and manganese ore. Prin-
cipal native products: oranges, cabbage, sweet
potatoes and other truck, fish and oysters.
Principal manufactures — cigar box lumber (80
per cent of country's output), cotton goods and
other textiles, mosaic tilings, turpentine cups,
barrel staves, chairs, brooms, whiting, all
kinds of lumber and naval stores. Largest
Shipbuilding and ship repair port of the Gulf.
Spring Hill College, Convent of Visitation
and Medical College of Univer.sity of Alabama
located here. Bank Clearings for year ending
June, 1920, $122,222,035.55.
NEWS-ITEM — Every evening except Sun-
day. Democratic. Established 1888. Mobile
Item Co. (Inc.), publishers. Subscription,
$5. Sworn detailed average circulation for six
months ending March, 1920, 10,200* net paid.
8 to 12 pages, 7 columns; length, 21 in.; width,
2}4 in. Can use mats.
Advertising rates, agate, 7^, a line; 1000 lines,
6f(; 2,500 lines, 5e. Po.sition, 10% or 25%"extra.
Readers, 25?! a line. Classified, If! word.
REGISTER— Every morning, including SUN-
DAY. Democratic. Established 1820. Mo-
bile Register (Inc.), publishers. Subscription,
$7.80. Sworn detailed average circulation for
six months prior to April, 1920, daily, 23,134*
1921
NELSON CHESMAN & CO.'S RATE BOOK.
ALABAMA
net; Sunday, 33,281* net; 8 to 16 pages, 7 col-
umns; length, 21 in.; width, 2}^ in. Can use
matrices.
Advertising rates, agate, daily, 8J-^fS; Sun-
day, lOf a line; 1,000 lines, 7 H or 9(f; 2,500
lines, 7 or Slit- Position, 10 and 25% extra.
Classified, 1^20 per word. Reading notices, 30^
a line; 500 lines and over 25 ff a line; (black
heading counts as 2 lines).
MONTGOMERY— Population, 55,000. On
Alabama River and fi railroads. Six first-
class hotels. Two country clubs, with golf
courses. One of the largest jobbing centers
in the South; eleven fertilizer factories, manu-
facturing 250,000 tons annually; second largest
mule market and third largest wholesale grocery
center in the South; cotton growing carried
on quite extensively throughout the sur-
rounding territory. Center of Alabama as
rich farm territory. Big trade in lumber,
coal, iron, furniture, cotton yarn and goods,
cotton seed oil, cotton presses, railroad cars
and fertilizers. Seat of State Normal School
for negro students and Women's College of
Alabama. Aviation repair shops within two
miles of city employing about one thousand
skilled laborers and mechanics. The only
permanent aviation plant opened by the
government in America. Bank clearings dur-
ing 1919, $92,393,747.95.
ADVERTISER — Every morning, including
SUNDAY. Democratic. Established 1828.
The Advertiser Co., publishers. Subscription,
daily and Sunday, $10. Sworn detailed average
circulation for six months ending March, 1920,
daily, 22,5.30* net paid; Sunday, 24,411* net
paid. 10 to 16 pages (Sunday, 28 to 42 pages),
7 columns; length, 22 in.; width, 2^6 in. Can
use matrices.
Advertising rates, agate, daily. Off, flat a
line; Sunday, 7^. Full position or location on
Woman's or sporting pages, 25 % extra. Readers,
daily or Sunday, nonpariel, 20i a line; tele-
graphic, 50 $1. Classified, 9fi a line.
ALABAMA
1915. Advertiser Co., publishers. Detailed
average circulation for year 1920, 35,431* net
paid. 16 pages, 4 columns; length, 14}^^ in.;
width, 2}^6 in. Can use matrices.
Advertising rates, agate, 20 cts. a line. Read-
ers, 30 cts. a line. Classified, 4 cts. per word.
ALABAMA TIMES— Weekly (Tuesday),
Democratic. Established 1903. Times Pub.
Co., publishers. Subscription, 25p. Sworn aver-
age circulation for six months prior to April,
1920, 81,426 net paid. 8 pages, 7 columns;
length, 20 in.; width, 215 in. Can use matrices.
Advertising rates, 50 cts. a line, flat. Clas-
sified, 6 cts. per word.
See advertisement on page 402.
COTTON PLANTER— Monthly (20th).
Agricultural. Established 1917. J. B. Stern,
publisher. Subscription, 25 cts. Sworn aver-
age circulation for six months ending March,
1920, 19,482 net paid. 20 pages, 3 columns;
length, 9 J2 in. ; width, 2 }4 in. Can use matrices.
Forms close 10th.
Advertising rates, agate, £0 cts., flat, a line.
Classified, 5 cts. per word.
JOURNAL— Every evening except Sunday;
SUNDAY morning. Democratic. Estab-
lished 1889. Montgomery Journal Publishing
Co., publishers. Subscription, $10. Sworn
average circulation for six months prior to April
1920, daily, 22,386 net paid; Sunday, 21,014
net paid. 12 to 40 pages, 7 columns; length
of columns, 20 J^ in.; width, 2 34 in. Can use
matrices.
Advertising rates, flat, 6ft per line daily, 7ft
per line Sunday.
.ALABAMA FARM FACTS— Weekly (Satur-
day). Farming and stock raising. Established
TIMES — Every evening except Sunday.
Democratic. Established 1903. Times Pub.
Co., publishers. Subscription, $3.00. Sworn
average circulation for six months prior to April,
1920, 7,931 net paid. 8 to 16 pages, 7 columns;
length, 20 in.; width, 2\s in. Can use matrices.
Advertising rates, 50 in. within six months,
98ft; 100 in., 84ft. Position, 25% extra. Classi-
fied, 1ft per word.
See advertisement on page 402.
ARIZONA
PHOENIX— Population, 35,000. Capital of
State. Located on Sante Fe, Arizona Eastern,
and Prescott & Phoenix railroads, in the center
of an agricultural area of 330,000 acres, all
under irrigation and cultivation; every variety
of farming being successfully engaged in —
cereals, cotton, oranges, dates, olives, and
various other fruits; 180,000 acres long staple
cotton; 100,000 acres in alfalfa, green the
year around. It is also a great^ dairy and
live stock region and poultry raising likewise
being an important enterprise. Extensive
mining interests. Bank deposits Feb. 28,
1920, $85,342,855.00.
ARIZONA MINING JOURNAL — Semi-
Monthly (1st and 15th). Mining. Established
1917. Arizona Mining Journal Company, publish-
ers. Subscription, $.3. Detailed average circula-
tion for six months ending June, 1920. 5,000. 68
pages, 3 columns; length, 10 in.; width, 2 3'2 in.
Cannot use matrices. Forms close 5 days in
advance.
Advertising rates, $2.25 an inch; full page,
$56; H (2 cols.), $44; L, (15 in.), .S35; H (1
col.), $20; ig, $12; 1/16, $6. Preferred positions;
1st page or page opposite title page, 10% extra;
first ad page in rear, last ad page or right hand
page specified 5% extra; front cover, $90; inside
front cover, $70. Discounts, 5%, 15% or 25%
on 3, 6, or 12 time contracts.
GAZETTE — Every evening except Sunday.
Ind. -Democratic. Established 1880. Gazette
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ARIZONA
Printing Co., publishers. Subscription, $6
Sworn average circulation for six months prior
to April, 1920, 9,945*. 12 to 20 pages, 7 columns;
length, 21 in.; width, 2 J^ in. Can use mats.
Advertising rates, Gi a line, flat. Position,
25% additional. Readers, 25?! a line. Classi-
fied, 2)i a word.
REPUBLICAN — Every morning, including
SUNDAY. Ind.-Republican. Established
1890. Arizona Pub. Co., publishers. Sub-
scription, $9. Sworn detailed average circula-
tion for six months ending March, 1920, daily,
12,057* net paid; Sunday, 13,008* net paid.
12 to 24 pages daily, 32 to 60 pages Sunday;
7 columns; length of columns, 21 M in-; width,
2}4 in. Can use matrices.
Advertising rates, 6(!f a line, fiat. Pre-
ferred position, 25% additional. Classified, 2ji
per word. Readers, 25j! a line.
SOUTHWESTERN STOCKMAN FARMER
— Semi-Monthly, (15th and 30th). Agricultural.
Established 1884. Southwestern Stockman Far-
mer Pub. Co., publishers. Subscription, $1.
Detailed average circulation for six months end-
ing June, 1920, 21,136*. 16 to 20 pages, 4
columns; length, 14 in.; width, 2K in. Cannot
use matrices. Forms, 10th and 25th.
Advertising rates, agate, 15<i, flat, a line.
Cover page in two colors, S159.76. Classified,
3i per word.
See advertisement on page 370.
ARIZONA
TUCSON— Population, 20,360. 3 railroads.
Surrounded by excellent stock raising and
farming section. Has extensive trade in hides,
wool and metal. Center of world's greatest
copper producing region; silver and gold
mines also in vicinity. Seat of University
of Arizona. Annual value manufactured
products, $600,000.00. Annual railroad and
manufacturing pay roll, about $6,000,000.
CITIZEN — Every evening except Sunday;
SUNDAY morning. Established 1870. Repub-
lican. Citizen Pub. Co., publishers. Subscrip-
tion, $9. Sworn average circulation for six
months prior to April, 1920, 4,221 net paid.
10 to 40 pages, 7 columns; length, 21 in.; width,
2}i in. Can use matrices.
Advertising rates, agate, 3 3-^0 a line, flat.
Classified, Iji word.
See advertisement on page 314.
STAR — Every morning except Monday, in-
cluding SUNDAY. Democratic. Established
1877. State consolidated Pub. Co., detailed
publishers. Subscription, $7. Sworn average
circulation for six months prior to April, 1920,
daily, 4,435* net paid; Sunday, 4,779* net paid.
10 to 40 pages, 8 columns; length, 20 in.; width,
2 in. Can use matrices.
Advertising rates, 42 cts., flat, an inch. Posi-
tion, 25% extra. Readers, 15 cts. a line. Clas-
sified, 1 ct. per word.
ARKANSAS
FORDYCE— Population, 2,774. Seat of Dallas
County. Served by Chic. R. I. & Pac;
St. L. Southwestern R.ailroads. Trade center
of large cotton growing district. Other in-
dustries of importance: Stave and saw mills;
feed and grist naills.
PRIMITIVE BAPTIST— Semi-Monthly, (1st
and 15th). Religious. Established 1886. Cayces
Pub. Co., publishers. Subscription, $2. Sworn
detailed average circulation for year ending
Aug., 1920, 11,461 net. 16 pages, 4 columns;
length, 13 in.; width, 2}{;in. Cannot use mats.
Advertising rates, $1 an inch.
FORT SMITH— Population, 28,811. At the
confluence of Arkansas and Poteau Rivers.
On 6 railroads. Extensive jobbing center,
coal mining, natural gas and diversified farm-
ing, cotton compress, cotton seed oil mills,
tile, broom, flour mill, excelsior, brick, cigar,
furniture, wheelbarrow, rim and bow, handle,
truck, coffin and clothing factories; oil re-
finery; biscuit baking and stove works; wagon,
sorghum and stock food, well bucket fac-
tories, rolling mill. Canning factory cost
$50,000; two zinc smelters $300,000; iron bed
and auto accessories factory, $1.50,000; three
glass factories, each costing $100,000; mirror
plate factory $40,000 and a scissors fac-
tory $100,000, High School building cost .SoOO,-
000. Jobbing business, $50,000,000. Annual
value of manufactured products, $40,000,000.
SOUTHWEST AMERICAN— Every morn-
ing except Monday, including SUNDAY''.
Democratic. Established 1907. W. E. Decker,
publisher. Subscription, $6.20. Sworn de-
tailed average circulation for six months ending
March, 1920, daily, 11,406* net paid. Sunday,
11,723* .let paid. 10 to 42 pages, 8 columns;
length, 20 in.; width, 2}4 in. Can use matrices.
Advertising rates, 5^, flat, a line. Position,
15 and 25% extra. Readers, 20 f! a line. Classi-
fied, 2fi per word.
TIMES-RECORD— Every evening except
Saturday and Sunday. SUNDAY morning.
Independent. Established 1882. Jno. F. D.
Ave, publisher. Sworn detailed average cir-
culation for six months ending March, 1920,
daily, 7,859*; Sunday, 7,881* net paid. 8 to 32-
pages, 7 columns; length, 21 >^ in.; width, 2K in.
Can use mats.
Advertising rates, agate, 4J4f5, flat, a line.
Position, 15% extra. Readers, ]8fi a count line.
Classified, 2^ per word.
LITTLE ROCK — Population, 65,000; greater
Little Rock, including North Little Rock
80,000. On Arkansas River and 3 railroad
systems, having fourteen lines out of the city
and one independent short line. Three rail-
road machine shops, and other industries-
are fertilizers, wood-working, stave, heading
and cooperage plants; furniture, handle, hard-
wood flooring, canning, candy, harness, sad-
1921
NELSON CHESMAN & CO.'S RATE BOOK.
ARKANSAS
dlery, tractor, automobile, overall and shirt
factories, packing houses and cotton seed
oil mills. State Capitol, State Penitentiary,
State Reform School, State Hospital for
Nervous Diseases, State School for the Blind,
State Deaf Mute Institute, State Law and
Medical Colleges, Colored Baptist College,
Little Rock College for Boys, St. Mary's
Academy for Girls and three Commercial
Colleges located here. The Government has
spent more than $10,000,000. Annual value
of manufactured products $83,940,587. Two
National Banks with a capital stock of $500,-
000; also twelve Trust Companies with a
capital stock of $2,985,000. Bank clearings
during 1919, $433,360,831.74.
ARKANSAS DEMOCRAT— Every evening
except Sunday. Democratic. Established
1871. Elmer E. Clarke, publisher. Subscrip-
tion, $5. Sworn detailed average circulation
for six months ending March, 1920, 20,278
net paid. 10 to 24 pages, 8 columns; length,
22 in.; width, 2 1/12 in. Can use matrices.
Advertising rates, agate, 8ff a line; 1,000 lines,
7i\ 2,000 lines, 60. Position, 25% extra. Classi-
fied, lOfi per line. Readers, 25ji a line. Tele-
graphic, 65 f.
ARKANSAS-GAZETTE— Every morning, in-
cluding SUNDAY and SEMI-WEEKLY, (Tues.
and Fri.). Democratic. Established 1819.
Gazette Publishing Co., publishers. Subscrip-
tion, daily, $7.50; Sunday, $2.50; Semi^Week-
ly, $1. Sworn detailed average circulation for
six months ending Sept., 1920, daily, 39,759*
net paid; Sunday, 53,791* net paid; semi-weekly
not given by publisher. Daily, 10 to 18 pages;
Sunday, 48 to 68 pages, 8 columns; length, 21 M
in. ; width, 2 J^^ in. Can use mats.
Advertising rates, agate, daily, 7 cts. a line,
flat; Sunday, 9 cts.; Semi-weekly, 4 cts. a line,
per week. Position, 10 and 25% extra. Clas-
sified, 10 cts. a line; 3 line ad 3 consecutive
times, 75^; 7 times, $1.50. Readers, 40fi a
line; first page, daily, 75ji; Sunday, $1 a line.
See advertisement on pages 352 and 353.
ARKANSAS HOMESTEAD — Twice-a-
Month. (10th and 25th.) Agricultural. Es-
tablished 1899. Herbert H. Bowden, publisher.
Subscription, 50(!. Sworn detailed average cir-
culation for six months ending June, 1920, 80,879*
net. 16 pages, 4 columns; length, 13}.^ in.;
width, 2 Yi in. Can use matrices. Forms close
1st and iSth.
Advertising rates, agate, 600, flat, a line.
ARKANSAS METHODIST— Weekly (Thur.).
Methodist. Established 1881. Arkansas Me-
ARKANSAS
thodist, publishers. Subscription, $1.50. Sworn
detailed average circulation for year ending Dec,
1919, 13,033 net. 16 pages, 4 columns; length,
13 in.; width, 21^ in.
Advertising rates, $1.32 an inch.
BAPTIST ADVANCE— Weekly (Thurs-
day). Baptist. Established 1902. Advance
Publishing Co., publishers. Subscription,
$1.50. Claimed average circulation for year
1919, 6,010. 16 pages, 4 columns; length of
columns, 13 in.; width, 2J-^ in.
Advertising rates, 65 cts. an inch.
BAPTIST AND COMMONER— Weekly
(Wednesday). Baptist. Established 1905.
The Baptist Publishing Co., publishers. Sub-
scription, $2. Sworn detailed average circula-
tion for year 1919, 5,200 net. 16 pages, 4
columns; length of columns, 13 in.; width, 2^ in.
Advertising rates, 50 ji an inch.
NEWS — Every evening except Sunday.
Democratic. Independent. Established 1917.
Little Rock Daily News Pub. Co., publishers.
Subscrif)tion, $4. Sworn average circulation
for six months prior to April, 1920, 11,200
net paid. 8 pages, 7 columns; length, 21 H
in.; width, 23^ in. Can use matrices.
Advertising rates, agate, 30 a line, flat. Posi-
tion, 25% extra. Readers, 200 a line; Tele-
graphic, 500.
TEXARKANA (Ark.-Tex.)— Population, 1920,
23,000. Located in the pine timber region
on Arkansas and Texas state line; thirty miles
from Louisiana and Oklahoma lines in Texas.
Eight lines of railroad. An extensive trade
center. Cotton seed oil mills; cotton com-
presses; saw and planing mills; machine, boiler
and car shops; potteries; ice, window glass,
casket and furniture factories and corrugated
iron culvert works. Annual income from the
various industries, $40,000,000.
FOUR STATES PRESS— Every morning, in-
cluding SUNDAY. Democratic. Established
1875. Four States Press Co., publishers. _ Sub-
scription, $6.50. Sworn average circulation for
six months prior to April, 1920, daily, 6,271*
net paid; Sunday, 6,522* net paid. Daily,
8 pages; Sunday, 20* pages; either edition, 7
columns; length of columns, 22 in.; width,
2K in- Can use matrices.
Advertising rates, 420 an inch. Composi-
tion 6 cts. an inch additional. Position, 20%
additional. Readers, 10 cts. a count line.
Classified, 1 ct. per word.
See advertisement on page 374.
10
NELSON CHESMAN & CO.'S RATE BOOK.
1921
CALIFORNIA
ATASCADERO — Population 2,000. 220 miles
north of Los Angeles on So. Pacific Coast
line. Principal industry, orchards.
ILLUSTRATED REVIEW— Monthly (1st
month preceeding.) Literary. Established
1916= Woman's National Pub. Co., publishers.
Subscription, 50(*. Sworn detailed average cir-
culation for six months ending March, 1920,
230,420* net paid. 20 pages, 4 columns; length,
12,^8 in.; width, 2J^ in. Cannot use matrices.
Forms close 12th, second month preceding.
Advertising rates, $1.50 a line.
BAKERSFIELD — Population, 1920 estimate,
25,000. Located 100 miles north of Los
Angeles. On main lines Southern Pacific and
Atchison, Topeka & Santa Fe Railroad Sys-
tems. Kern County, of which Bakersfield
is the County Seat, has an estimated popula-
tion of 80,000, and is noted for its extensive
oil production, having the greatest and richest
oil fields in the United States, with an annual
yield of 370,000,000; also well known for
extensive orange groves, deciduous fruits, agri-
cultural products of all kinds, cattle raising
and mining. Other industries are railroad
shops, iron works, and flour mills. Bank
clearings during 1919, $49,623,271.90.
CALIFORNIAN^ — Every evening except Sun-
day. Democratic. Established 1866. Alfred
Harrell, editor and publisher. Subscription, $5
Sworn detailed average circulation for six months,
ending March, 1920, 6,415 net paid. _ 12 pages,
7 columns; length of columns, 20}^ in.; width,
2}4 in. Can use matrices.
.advertising rates, agate, 4f!, flat, a line;
full position, 4}^c. Readers, 20f!; local notices,
lOf. Classified, per word, 2f.
ECHO — Every morning except Monday, in-
cluding SUNDAY. Republican. Established
1886. Echo Publishing Co., Inc., publishers.
Subscription, daily. So; Sunday, $3. Sworn
average circulation for six months prior to April
1, 1920, 5,091*. Daily, 8 to 20 pages; Sunday,
16 to 34 pages; 8 columns; length, 21 in.; width,
2 in. Can use mats.
Advertising rates, agate, Zyip, flat, a line.
Readers, lOf! a line; (8 pt.) Sji per word. Classi-
fied, 2jf per word.
BERKELEY— Population, 68,000. On San
Francisco Bay opposite San Francisco, 4 rail-
roads. Manufactures linseed oil, cocoanut oil,
motors for aeroplanes, railway coaches, pumps,
hygienic crackers, carbonic gas, fuses, starch,
shoes, wire nails, player pianos, organs, ink,
furniture. Has large soap works; also sash,
door and planing mills. Sunlit fruit packing
house, with an output exceeding $2,000,000.00
annually and extensive iron works and machine
shops. Seat of University of California and
State Institute for the Deaf and Blind. Ber-
keley Bible Seminary and five other religious
academies. California School of Arts and
Crafts. Annual v.tIuc of manufactured pro-
ducts, $40,000,000. Seven banks with total
resources of $25,000,000 and deposits, $23,000,-
000.
GAZETTE — -Every evening except Sunday.
Republican. Established 1877. Berkeley
Gazette Publishing Co., publishers. Subscrip-
tion, $6. Sworn average circulation for six
months prior to April, 1920, 6,778* net paid.
8 to 16 pages, 7 columns; length, 21 in.; width,
2 )4 in. Can use mats.
Advertising rates, 60 )S an inch; 250 in., 54 <;
500 in., 48;;; 1,000 in., 42f!. Position, 25%
extra. Readers, 15)i a line. Classified, 20 words
or less, 30(5.
EUREKA — Population, 13,212. On Humboldt
Bay and Northwestern Pacific Railway, with
steamer lines to San Francisco and Portland,
Ore. Chief port of Redwood forest region,
extensive shipments of lumber being made
to San Francisco, Hawaii, Australia and else-
where. Extensive dairying, farming, stock
raising and fruit growing throughout the
surrounding territory, also placer gold mining.
Annual income from the various industries
$15,000,000.
HUMBOLDT STANDARD— Every evening
except Sunday. Republican. Established
1872. Standard Publishing Co., publishers.
Subscription, $7.50. Sworn average circulation
for six months, prior to April, 1920, 4,872*
net paid. 6 to 16 pages, 7 columns; length,
21 in.; width, 2)4, in. Can use mats.
Advertising rates, 56 cts. an inch; 50 in.
on yearly contract, 35c; 100 in. 28c. Readers,
15 cts. a line. Classified let. per word.
HUMBOLDT TIMES— Every morning in-
cluding SUNDAY. Republican. Established
1852. Times Publishing Co., publishers.
Subscription, $6. Sworn detailed average cir-
culation for six months ending March, 1920, daily,
4,593* net paid; Sunday, 4,849* net paid. S
pages daily, 16 pages Sunday, 7 columns; length,
20 in.; width, 2)4 in. Can use mats.
Advertising rates, agate, i^ a. line: 2,800 lines,
3p. Position, 10 to 25% extra. Readers, 15e
a line. Classified, 1(5 word.
FRESNO — Population, 44,660. Two transcon-
tinental railroads with four branch lines. Fruit
canning and packing, box making, flour mills,
creameries. Center of California's Raisin and
Peach district. Value of farm and manufac-
tured products in 1919 — $200,000,000.
HERALD — -Evening except Sunday. Ind.-
Republican. Established 1895. Fresno Pub.
Co., publishers. Subscription, $4.80. Sworn
average circulation for six months prior to April,
1920, 8,790* net paid. 10 to 16 pages, 7 columns;
length, 20 in.; width, 2J^ in. Can use matrices.
Advertising rates, agate, 4i/2(!, flat, a line.
Position, 10 and 25% extra. Readers, 10^
a line; subsequent insertions, 5j!. Classified, 1^
per word.
REPUBLICAN — Every morning including
SUNDAY'. Progressive. Established 1888.
The Fresno Republican Publishing Co., pub-
lishers. Subscription, $7.20. Sworn average
circulation for six months prior to April, 1920,
30,631* net paid. 8 to 42 pages, 7 columns;
length, 21 2/7 in.; width, 2 J^ in. Can use matrices.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
11
CALIFORNIA
Advertising rates, agate, lOji, flat, a line.
Position, 15 and 25% extra. Classified, 132?
per word. Readers, 50 p a line.
LONG BEACH — Population, 55,593. Located
22 miles South of Los Angeles on Southern
Pacific and San Pedro, Los Angeles and Salt
Lake Railroads. Also Pacific Electric inter-
urban line. A noted health and pleasure
re.sort. Principal industries area $5,000,000
shipbuilding plant; woolen mill; eight fi.sh and
vegetable canneries, also drilling machine,
fertilizer plants, garment, toy, bead and dress
goods and manufacturing concerns. Bank
clearings during 1919, $86,765,729.70.
PRESS — Every evening except Sunday. In-
dependent. Established 1888. Long Beach
Press Pub. Co., publishers. Subscription, $7.
Sworn detailed average circulation for si.x months
ending March, 1920, 8,039* net paid. 16 to 24
pages. 8 columns; length, 20 in.; width, 2}yg in.
Can use matrices.
Advertising rates, 4i, flat, a line. Posi-
tion, 10 or 25% extra. Readers, 15ff a line.
Classified, Ij! per word.
TELEGRAM — Every evening except Sunday.
Republican. Established 1904. Long Beach
Daily Telegram Co., (Inc.), publishers. Sub-
scription, $5.00. Sworn average circulation for
six months prior to April, 1920, 8,408*. 16 to
24 pages, 8 columns; length, 22 in.; width, 2}^
in. Can use mats.
Advertising rates, agate, 4i, flat, a line. Posi-
tion, 10 or 25% extra. Readers, 15si a line.
Classified, 1^ per word.
LOS ANGELES— Population, 576,673. Equable
climate. Steamers to all Pacific Coast Ports,
including Mexico, Central and South America,
Hawaii and Europe. Six transcontinental
railroad lines. Commercial metropolis of the
Southwest; has $24,-500,000 acqueduct and
deep water harbor and docks, in excellent
fruit growing country with large orange groves
and vineyards; exports fruits, wine and petro-
leum; gold in vicinity. Favorite all-year-
around resort. 1,202 miles improved boule-
vards. Seat of Liniversity of Southern Cali-
fornia. Exports 1919, $10,496,172. Building
permits 1919, valuation, $28,253,619. Value of
manufactured products, for 1919, $618,000,000.
Bank clearings during 1919, $2,339,401,197.
CALIFORNIA
CALIFORNIA CITROGRAPH — Monthly
(20th preceding). Subtropical Agriculture. Es-
tablished 1915. California Citrograph Pub. Co.,
publishers. Subscription, $1. Guaranteed aver-
age circulation for 1921, 12,000 net paid. 28 to
40 pages, 4 columns; length, 12 in.; width, 2 J/g
in. Cannot u.se matrices. Forms close 10th.
Advertising rates, agate, 2oi a line; 1,000 lines
on yearlv contract, 23^; 2,000 lines, 22i; 4,000
lines, 21 p; 8,000 lines, 20f Position, 20 to 50%.
CALIFORNIA CULTIVATOR — Weekly
(Sat.). Agricultural. Established 1889. Cul-
tivator Pub. Co., publishers. Subscription,
$1. Claimed average circulation for year 1921,
40,000. 24 to 40 pages, 4 columns; length, 13}^
in.; width, 2% in.
Advertising rates, agate, 30 ji a line, flat.
Classified, 3}4i per word.
CALIFORNIA FORD OWNER— Monthly
(1st). Motor-Trade. Automobile Pub. Co.,
publishers. Subscription, $1.. 50. Sworn detailed
average circulation for six months ending April,
1920, 52,000. 40 pages, 2 columns; length, 8
in.; width, 2j4'in. Can use matrices. Forms
close, 20th. Office 927 S. Hill St.
I'ii $65;
^5;
$18.50; six time contract, $112.50,
.$60, $30 or $16.50; twelve times, $100, $55,
$27.50 or $15. Classified lOf, 9?! or 8i per word.
EXAMINER— Every morning, including SUN-
DAY. Independent. Established 1903. W.
R. Hearst, propietor. Subscription, $8. Sworn
average circulation for six months orior to April
1920, daily, 92,826 net paid; Sunday, 179,056
net paid. Daily 22 to 36 pages; Sunday, 90
to 120 pages, 8 columns; length, 20 in.; width,
2i'6 in. Can use matrices.'
Advertising rates, daily, 20fi, flat a line;
Sunday, 35e; Aledical, 25 or 40 cts. Posi-
tion, 331/^ or 50% extra; pages 2 and 3 of News
Section, 331^% extra. Classified, daily, 20^;
Sunday, 30p a line. Readers, daily, 50f! a line;
Sunday, 90 e.
EXPRESS — Every evening except Sunday.
Independent. Estabhshed 1871. F. W. Kellogg,
publisher. Subscription, $5.40. Sworn de-
tailed average circulation for six months ending
March, 1920, 53,902* net paid. 16 to 24 pages,
8 columns; length, 20 in.; width, 2 1/12 in. Can
use matrices.
Advertising rates, agate, loji, flat, a line;
Automobiles, Acce.ssories and tires, 16{S. Posi-
tion 25% extra. Classified, 15p a line. Reading
notices, 50c a line; telegraphic, $2, a line.
GRIZZLY B£AR— Monthly. Historical and
Fraternal. Established 1907. Grizzly Bear
Publishing Co., (Inc.), publishers. Subscrip-
tion, $1. Claimed average circulation for year,
1920, 7,600 net paid. 32 pages, 3 columns;
width of columns, 2'J's in. Forms close 20th.
Advertising rates, $1.50 an inch. Classified,
1 ct. per word.
HERALD- — Every evening except Sunday.
Independent. Established 1911. Evening
Herald Pub. Co., publishers. Subscription,
$8.40. Sworn average circulation for six months
prior to April, 1920, 134,686 net paid. 20 to
36 pages, 8 columns; length, 20 in.; width, 2 1/12
in. Can use mats.
Advertising rates, agate, 35^ a line; or 2,500
lines, 27^; 156 times or 5,000 lines, 24ji. Posi-
tion, 15 or 33)^% extra. Readers, 75ji a line;
telegraphic, $1. Classified, 20ji a line; personal
and medical, 25 (i. *
See advertisement on page 316.
HERALDO DE MEXICO— Every morning
except MONDAY. Spanish-Independent. Es-
tablished 1915. Caesar F. Marburg & Co.,
publishers. Sworn average circulation for six
months ending June, 1920, 6,000*. 8 pages,
7 columns; length, 19^ in.; width, 2 3^ in.
Cannot use mats. Office, 342 N. Main St.
Advertising rates, 60 j! an inch; subsequent
insertions, 50i. Classified, 1 J^fi per word.
Soanish Readers, lop a line; subsequent inser-
tions, lOp.
L. A. JAPANESE DAILY NEWS— Every
morning, except Monday, including SUNDAY.
12
NELSON CHESMAN & CO.'S RATE BOOK.
1921
CALIFORNIA
Japanese-Independent. Established 1904. H.
T. Komai, publisher. Subscription, $10. Sworn
average circulation for six months prior to
April, 1919, 5,875* net paid. 8 pages, 9 col-
umns; length, 15 5^1 in.; width, 2 J-'g in. Can
not use matrices. Office, 104 So. Los Angeles St.
Advertising rates, agate, 750 an inch; 6 times
on contract, 40;;; 12 times, 35(i; 18 times, 32f;
26 times. 30^; 52 times, 27?!; 156 times, 25f!; 312
times, 20fi. Position, 10% extra. Classified,
50(i an inch. Readers, $1 an inch; page 3, S2.
MINING AND OIL BULLETIN— Monthly.
(1st.) Mines and Oil. Established 1914.
Chamber of Mines and Oil, publishers. Sub-
scription, S2.50 Detailed average circulation
for year 1919-20, 5,345*. 68 pages, 2 columns;
length, 8^i in.; width, o^i in. Can not use mats.
Forms close 25th. Office. 224 So. Spring St.
Advertising rates, full page, 860; }4, S36; H.
$27; M. $21; Jl, $15; six months' contract, $55,
$32, $24, $19 or $14; one year, $50, $28, $21,
$17 or $13. Front cover, $100; back cover, $85;
other preferred positions, 10 % extra. Profession-
al cards, $4, per issue. Classified, 1 inch, $4.
MOTOR WEST— Semi-Monthly. (1st and
15th.) Established 1906. Motor West Pub.
Co., Inc., publisher. Subscription, $2. Claimed
average circulation for year 1919, 10,555. 62
pages, 2 columns; length, 10 in.; width, S}4 in.
Advertising rates, full page, $100; }4, $60;
a, $37.50; H, $20; twelve times, $90, $54,
$30, $17.50; twenty-four times, $80, $48, $27.50,
$15.
See advertisement on page 398.
CALIFORNIA
ORCHARD AND FARM— Monthly (1st).
Agricultural. Established 1888. Country
Life Pub. Co., publishers. Subscription, $1.
Guaranteed average circulation for year 1920,
50,000. 36 to 72 pages, 4 columns; length,
12 M in.; width, 2}4 in. Forms close 10th to
21st advance. Office, Examiner.
Advertising rates, agate, 42 0, flat, a line.
Readers, (leaded agate), 84J! a line. Classified,
6^ per word flat.
PACIFIC COAST LIVESTOCK BREEDER
— Monthly (1st). Live Stock and Agricultural.
Established 192(). Pacific Coast Livestock Breed-
er Co., publisher. Subscription, $1. Circula-
tion — not given by publisher. 16 pages, 3 col-
umns; length, 10 in.; width, 2K in. Cannot
u.se matrices. Forms close 25th. Office, 560
So. Main St.
Advertising rates, agate, 12 f5, flat, a line.
PACIFIC COAST PACKER— See Kansas
City, Mo., Packer.
PACIFIC POULTRY CRAFT — Monthly
(1st). Poultry and Pet Stock. Established
1895. Dr. G. Irwin Royce, publisher. Subscrip-
tion, 50 fi. Circulation — not given by publisher.
32 to 48 pages, 3 columns; length, 10 in.; width,
214 in. Forms close 20th. Office, 423 Kerch-
noff Bldg.
RECORD — Every evening except Sunday.
Independent. Established 1895. Record Pub-
lishing Co., publishers. Subscription, $6.
Sworn detailed average circulation for six months
ending March, 1920, 44,027 net paid. 16 to
32 pages, 8 columns; length of columns, 20 in.;
width, 2 in. Can use mats.
Advertising rates, agate, 9?!: in full position,
11J^0, flat, a line. Classified, l}4f per word.
Readers, 36^ a line.
RURAL WORLD— Semi-Monthly (15th and
30th). Agricultural. Established 1900. Rural
World Pub. Co., publishers. Subscription, $1.
Sworn detailed average circulation for six months
ending June 30, 1920, 50,738* net paid. 24 to 32
pages, 4 columns; length, 15 in.; width, 2i4 in.
Can use mats. Forms close 5th and 20th.
Advertising rates, 40 jf, flat, a line. Classified,
4ff per word.
TIMES — Every morning including SUNDAY.
Ind. -Republican. Established 1881. Times-
Mirror Co., publishers. Subscription, $12.60.
Sworn detailed average circulation for six months
ending March, 1920, daily 90,819 net paid;
Sunday, 127,544 net paid. Daily, 20 to 34
pages; Sunday, 148 to 190 pages, 8 columns;
length, 21 }4 in.; width, 2 1/16 in. Can use
matrices. Office, First and Broadway.
Advertising rates, agate, daily, 27 p a line;
Sunday, 40?:; 2,000 lines, 20 or 26?; 5,000 lines,
19 or 25fi; 7,000 lines, 18 or 24(5 a line; mail-
order schools, colleges and hotels, daily 20(i;
Sunday, 260 a line. Illustrated Weekly and
Farm & Tractor Sections, (Sunday edition, 4
cols. 15 in., by 214 in.), 400 a line; 2,000 lines,
350; 5,000 lines, 32p; 7,000 lines, 30?. ROTO-
GRAVURE section, (Sunday edition only — 7
cols, length, 21 in.), 100% extra. Position,
15 and 33}i% extra. Readers, daily or Sunday,
40? a line; leaded, 500; pure reading, 750. Classi-
fied, daily, 150 a line; Sunday, 25p.
TOURING TOPICS— Monthly (1st). Mo-
toring. Established 1909. Automobile Club
Of Southern California, publishers. Subscrip-
tion, $1. Sworn average circulation for six
months ending July, 1920, 36,837* net paid.
58 pages, 3 columns; length, 10 inches; width,
14 and 21 ems. Cannot use matrices. Forms
close 28th. Office, 1344 So. Figueroa St.
Advertising rates, full page, $162.50; H. $92.25;
H, $52.00; Vs, $32.30; 1/16, $19.50; six months,
$143.00, .$79.65, $44.75, $25.25, $14.30; Twelve
months, $130.00, $73.25, $40.65, $22.75, $13.00;
Back cover, 50%; inside front cover page, 25%;
next to reading 15%, extra.
UNION NOUVELLE— Weekly (Saturday).
French and English. Independent. Estab-
lished 1879. Union Nouvelle Pub. Co., pub-
lishers. Subscription, $3. Claimed average
circulation for year 1919, 5,000. 8 pages,
7 columns; length, 21 J^ in.; width, 2% in. Can
use matrices. Office, 140 N. Spring St.
Advertising rates, $1 an inch; 50 in., on con-
tract, 700; 100 in., 600; 250 in., 450; 500 in.,
400. Classified, 10 per word.
OAKLAND — Population, 216,361. On contin-
ental side of San Francisco Bay and con-
nected with it by four ferry systems. Ter-
minus of five overland railroads — Southern
Pacific (3 divisions, Ogden, New Orleans and
Shasta routes). Western Pacific, Santa Fe,
Union Pacific and Rock Island; ocean and
river steamship lines; also served by two
Interurban Electric Lines. Automobile routes
— "Lincoln Highway," "State Highway,"
"Foothill Boulevard," "Tunnel Road" and
"Skyline Boulevard." Leading shipbuild-
ing center of Pacific Coast, four yards employ-
1921
NELSON CHESMAN & CO.'S RATE BOOK.
13
CALIFORNIA
ing 30,000 men. Manufactures include gas
engines; automobiles; cotton goods; clothing;
shoes; food products; building materials; dies
and chemicals; breweries and wineries;
paper products; asbestos packing; petroleum
products; furniture, including rattan; caskets;
graphite; ice; leather goods; player pianos;
refrigerators; creameries supplies; tanneries;
grain elevators; canned and dried fruits and
vegetables. Seat of Mills College, leading girl's
school of Pacific Coast; Oakland College of
Medicine and Surgery, Pacific Theological
Seminary. Bank Clearings during 1919,
$459,583,335.14.
ENQUIRER — Every evening except Sun-
day. Independent Republican. Established
1878. Enquirer Publishing Co., publishers.
Subscription, $4.80. Sworn average circulation
for six months prior to April, 1920, 2.5,1.52 net
paid. 10 to 24 pages, 8 columns; length of
columns, 21 in.; width, 2 1/12 in. Can use
matrices. Office, 16th and San Pablo Sts.
Advertising rates, Sp a line; in position,
9 cts. ; amusement page, automobiles, hotels,
resorls, transportation or financial, 10 cts. a
line. Readers, minion, 35 cts. a line; nonpareil,
25 cts.; italic, $1. Classified, 1 ct. per word.
OBSERVER— Weekly (Sat.). Republican.
Established 1908. Observer Pub. Co., (Inc.),
publishers. Subscription, $4. Claimed aver-
age circulation for 1919, 21,460. 16 pages, 3 col-
umns; length, 10 in.; width, 2)/^ in. Can use
matrices. Office, 470 13th St.
Advertising rates, $2 an inch, with discounts
of 5, 10 or 20% on 3, 6 or 12 months' contracts.
See advertisement on page 364.
TRIBUNE — Every evening except Sunday;
SUNDAY morning. Independent Republican.
Established 1874. Tribune Pub. Co., publishers.
Subscription, $7.00. A. B. C. circulation report
for year 1919 — daily 49,108; Sunday, 48,633
net paid. Daily, 16 to 32 pages. Sunday, 60
to 84 pages. Eight columns; depth, 294 lines,
width 12 J^ ems. Can use matrices.
_Advertising rates, 15ji a line, flat. Mail order,
15(5, flat, a line; Automobile and accessory,
18ji, Position — V2\i%oi 2b% extra. Readers,
nonpareil, 75(5 a line; 100 lines, 50 >i; 500 lines,
40j;. Classified, 15^ a line, flat.
PASADENA— Population, 45,334. 4 railroads.
In the center of rich fruit growing district,
more especially in oranges and lemons; vege-
table and fruit packing, canning and shipping
point. Noted summer and winter resort, with
many fine hotels and is one of the finest resi-
dence cities in America. Has one automobile
for every five persons in the City. Seat of
California Institute of Technology. Bank
clearings during 1919, $75,300,686"09.
STAR-NEWS — Every evening except Sun-
day. Republican. Established 1886. Pasa-
dena Star-News Pub. Co., publishers. Sub-
scription, $7.50. Sworn average circulation for
six months prior to April, 1920, 11,038 net paid.
14 to 36 pages; 8 columns; length, 21 in.; width,
2 1/12 in. Can use mats.
CALIFORNIA
Advertising rates, agate, 5 3^(5 a line, flat.
Position, 25% extra. Readers, 25^ a line.
Classified, 7i^fS a line.
RIVERSIDE— "The City That's Different."
Population, 18,297. County seat of River-
side County. Is served by Southern Pacific,
Atchison, Topeka and Santa Fe; Los Angeles
and Salt Lake railways; also Pacific Electric
lines to all nearby cities. Center of greatest
orange growing district in the world; lemons,
figs, grapes, other fruits, alfalfa and grain
also produced in abundance; largest cement
plant west of the Mississippi River.
PRESS — -Every evening except Sunday.
Republican. Established 1885. Press Print-
ing Co., publishers. Subscription, $6. Sworn
detailed average circulation for six months
ending March, 1920, 4,826 net paid. 8 to 16
pages, 7 columns; length, 21 in.; width, 2J^ in.
Can use matrices.
Advertising rates, 35 (i an inch. Position,
25% extra. Readers, 10(5 a line; business locals,
5f5. Classified, 1 ct. per word.
SACRAMENTO — Population, 65,857. State
Capitol. On Sacramento River and 2 trans-
continental railroads. Four interurban trac-
tion lines, four competing river lines. Distri-
buting center for agricultural valley and min-
ing district, and shipping point of green and
dried fruits, hops, nuts, vegetables and citrus
fruits. Manufactures include tractors, motor
trucks, brooms, bricks, tile, pottery, lumber,
harness, saddlery, carriages, automobiles; aero-
planes and flour; also has five fruit canneries;
and two rice mills; bean cleaning plants;
rivet and pipe works, car and machine shops
of the Southern Pacific R. R., employing
3,000 hands and Western Pacific R. R. Co.,
employing 1,000. Mather Field, permanent—
U. S. Training station for aviators, located
here. Sutter's Fort and Crocker Art Gallery
located here. Annual income from the various
industries, $40,000,000 (estimated). Bank
clearings during 1919, $270,562,450.70.
BEE — Every evening except Sunday. Inde-
pendent. Also SATURDAY BEE. Agricul-
tural. Established 1857. James McClatchy
Co., publishers. Subscription, daily, $7.20;
Saturday, $2. Sworn detailed average circula-
tion for six months ending March, 1920, daily,
35,679* net paid; Saturday, 37,230* net paid.
Daily, 14 to 24 pages; Saturday, 30 to 42 pages;
daily or Saturday, 8 columns; length of columns,
21 J^ in.; w'idth, 2 1/12 in. Can use matrices.
Advertising rates, agate, daily or Saturday,
8?5 a line; next reading, 8J^(i; full position, 9^.
Classified, 134?^ per word. Readers, 40ff a line.
STAR — Every evening except Sunday. In-
dependent. Established 1904. Sacramento Star
Co., publishers. Subscription, $6.00. Sworn
average circulation for six months prior to April,
1920, 6,543 net paid. 8 to 16 pages, 8 columns;
length. 20 in ; width, 2 in. Can use mats
Advertising rates, agate, 3}ii, flat, a line; in
full position, 4J4f5- Readers, 12^ a line. Classi-
fied, li per word.
UNION — Every morning including SUNDAY.
Independent. Established 1851. Union Co.,
publishers. Subscription, $7.80. Sworn average
circulation for six months prior to April, 1920,
14
NELSON CHESMAN & CO.'S RATE BOOK.
1921
CALIFORNIA
daily and Sunday, 8,002 net paid. 16 to 40
pages, 7 columns; length, 20 in.; width, 25*5 in.
Can use matrices.
Advertising rates, agate, daily, 5^ a line,
flat; Sunday, 6ji. Position, 15% and 25% extra.
Classified, IjS per word. Readers, 25fS a line.
SAN DIEGO— Population, 7-4,860. On San
Diego Bay. Fine harbor, ocean steamer lines,
takes care of vast Coast and Oriental shipping
interests, exports, lumber, olives, olive oil,
dried fruits, cotton, oranges, lemons, raisins,
hides, wool and honey. Over 20,000 soldiers
and sailors in or adjacent to city. Bank clear-
ings during year 1919, $114,590,076. Annual
value of manufactured products, including
dried and canned fruits, $50,000,000.00.
SUN — Every evening except Sunday. In-
dependent. Established 1881. San Diego
Sun Co., publishers. Subscription, $5.50. Sworn
average circulation for six months prior to April,
1920, 16,425* net paid. 12 to 24 pages, 8 col-
umns; length of columns, 20 in.; width, 2 in.
Can use mats.
Advertising rates, agate, 4ff a line; in position,
5^. Classified, Ic per word. Notices, following
pure reading, lop a line.
TRIBUNE — Evening edition of Union, which
see.
UNION— Every morning including SUNDAY
and TRIBUNE every evening except Sunday.
Republican. Established 1868. San Diego
Union Co., publishers. Subscription. Union,
$12; Tribune, $5.50. Sworn detailed average
circulation for six months prior to April, 1920,
morning and evening combined, 30,011* net
paid. Sunday, 24,073* net paid. Union, 14
to 70 pages; Tribune, 12 to 24 pages; Union and
Tribune, 8 columns; length of columns, 21 in.;
width, 2^ in. Can use matrices.
Advertising rates, agate, combined morning
and evening (Sunday not included). lOf! a
line; 52 insertions or 1,000 lines, 9fi; 156 in-
sertions or 5,000 lines, S^. Classified, lOfS a line.
Sunday, display, 9fi a line; 1,000 lines, S(;
5,000 lines, 7^. Clas.sified, 9;! a line. Special
position in either edition, 15 or 25% extra.
SAN FRANCISCO— Population, 508,410. On
San Francisco Bay, So. Pac, Santa Fe and
Western Pacific Railroads. Commercial
metropolis of the Pacific Coast. Ocean steam-
ers to Alaska, Panama, South America, Philip-
pine Islands, Australia, Asia, Mexico, Hawaii
and Europe; very large domestic and foreign
commerce with important fishery and oil in-
terests; the largest manufactures include sugar,
boots and shoes, flour, cigars, canned fruit
and clothing; also wire cable works, sash
door and blind works, foundry and machine
shops and large ship-building works; U. S.
Mint and U. S. Regional Bank located here,
together with many institutions and attrac-
tive buildings. Annual value of manufactured
products, (estimated), $198,300,000. Bank
clearings for year 1919, $7,286,339,430.
ARGONAUT— Weekly (Saturday). Ind.-
Republican. Established 1877. Argonaut Pub.
Co., publishers Subscription, $5. Claimed
average circulation for six months ending .lune
1920, 15,350 net 10 pages, 4 columns; length,
14 in.; width, 2% in.
CALIFORNIA
Advertising rates, agate, $2 an inch; 250 in.t
$1.75. Position, 10% extra. Readers, oOfi a
line.
See advertisement on page 406.
BULLETIN — Every evening except Sunday.
Republican. Established 1855. R. A. Crot ti-
ers, proprietor. Subscription, $6. Sworn de-
tailed average circulation, for six months ending
March, 1920, 80,076* net paid. 20 to 28 pages,
8 columns; length, 20 in.; width, 2 rg in. Can
use matrices.
Advertising rates, agate, 26{! a line; 52 times,
or 2,500 lines, 23fi; 156 times, or 5,000 lines, 20fi.
Position, 15%, or 25% extra. Mail Order or
Automobile, 20fi. Readers, (Bold face headline
counts double), nonpareil, $1; agate, 75fi a line.
Classified, 20i a line.
CALIFORNIA CHRISTIAN ADVOCATE—
Weekly (Thursday). Methodist. Established
1851. The Methodist Book Concern, publishers.
Subscription, $1.50. Detailed average circula-
tion for six months ending March, 1920, 6,500
net. 24 pages, 3 columns; length, 11 ?4 in.; width,
2 5^ in. Forms close two weeks in advance.
Advertising rates, agate, 10 cts. a line.
Readers, 20 cts. a line. Position, 20% extra.
See Chicago N. W. Christian Advocate for com-
bination rate of Methodist weeklies.
CALL-POST — Every evening except Sunday.
Republican. Established 1856. The^ Call
Pub. Co., publishers. Subscription, $6. Sworn
detailed average circulation for six months ending
Oct.,, 1920, 98,054* net paid. 16 to 32 pages, 8
columns; length, 20 in.; width, 2% in. Can use
matrices.
Advertising rates, agate, 26 (i a line; 1,000
lines, 25c; 2, .500 lines, 24?'; 4,000 lines, 22 f!;
5,000 lines, 20i. Mail Order or Automobile,
20 i flat. Position, 25% extra. Readers, $1
a nonpareil line; agate, 75s5. Classified, 20fi
a line.
See advertisement on page 316.
CHRONICLE — Every morning including
SUNDAY. Independent. Established 1865.
M. H. de Young, proprietor. Subscription,
$10.80. Sworn average circulation for twelve
months prior to Sept. .30, 1919, daily, 93,191
net paid; Sunday, 133,172 net paid. Daily, 24
pages; Sunday, 84 pages; 8 columns; length,
21 }4 ill-; width, 2 in. Can use matrices.
Advertising rates, agate, daily, 270 a line;
Sunday, 31? a line; 1,500 lines, on yearlv con-
tract, "20 or 300; .5,000 lines, 25 or 29 0; 10,000
lines, 24 or 280. Position, 3 and 50 a line extra.
Financial page, daily, 300 a line; Sunday, 350.
Classified, daily or Sunday, 17}2f^ a line first
insertion; 100 each subsequent consecutive in-
sertion; situations wanted, 100. Readers, daily,
750; Sunday, $1.00 a line (heading counts 2
lines); nonpareil, daily, $l.flO; Sunday, $1.25
a line; first page, $3 daily and $4.00 Sunday.
EXAMINER — Every morning, including
SUNDAY. Independent. Established 1865.
Examiner Printing Co., publishers. Subscrip-
tion, $10. Sworn detailed average circulation
for six months ending March, 1920, daily, 134,369*
net paid; Sunday, 257,471* net paid. Daily,
18 to 28 pages; Sunday, 90 to 106 pages, 8 col-
umns; length, 20 in.; width, 2 1/12 in. Can
use matrices.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
15
CALIFORNIA
Advertising rates, daily, agate 30 ji; Sunday,
55(! a line. Position, 10 and 20fi a line extra.
Automobiles, daily, 2ii a, line; Sunday, 35 j* flat.
Classified, with the exception of a few special
classifications, 18«i a line daily, 28f; Sunday.
Readers, agate, 75 p a line; daily, $1. Sunday,
nonpareil, $1 a line daily or $1.50 a line Sunday;
first page, $3 or $4.
ITALIA — Every morning, including SUN-
DAY. Italian-Independent. Established 1886.
L'ltalia Press Co., publishers. Subscription,
$7. Sworn average circulation for six months
prior to April, 1920, 17,050 net paid. 8 pages,
7 columns; length, 20 in.; width, 23<t in. Can
use matrices.
Advertising rates, $2 an inch; 100 in., .S1.9G;
200 in., $1.82; 300 in., $1.68; 500 in., $1.54; 1,000
in., $1.40. Readers, 35p a line. Classified, 15^5
a line. Translations free.
JADRAN — Weekly (Thurs.). Jugoslav-Ind.
Established 1908. The Adriatic Pub. Co. (Inc.),
publishers. Subscription, $2.50. Claimed aver-
age circulation for six months ending March,
1920, 7,600. 8 pages, 7 columns; length, 19 1^2
in.; width, 2 J^g in. Cannot use matrices. Office,
110 Columbus Avenue.
Advertising rates, 85? an inch; 100 in. within
three months, 75f!; 200 in. within 12 months,
65p; 500 or more in., 50p. Reading news, ad.
(8 pt. type), 20fi a line; two insertions, 15ff;
three or mf r" insertions, 12ji a line.
See advertisement on page 405.
JAPANESE AMERICAN— Every morning
including SUNDAY. Japanese. Non-political.
Established 1894. K. AbLko, publisher. Sub-
scription, $12. Sworn average circulation for
six months prior to April, 1920, 13,427* net paid.
8 pages, 10 columns; length, 16 34 in.; width,
2 in.
Advertising rates, $1 an inch; 75(f for second
insertion; each following insertion, 50{i.
LEADER— Weekly (Sat.). Irish-Catholic.
Established 1901. Aldus Press Co., publishers.
Subscription, $3. Claimed average circulation
for year 1920, 30,000. 8 pages, 7 columns;
length, 20^8 in.; width, 2}4 in.
Advertising rates, $1 an inch; 250 in., 80i;
500 in., 70?;; 1,000 in., 60f!. Position, 10%
and 25% extra.
MOTOR L.4ND— Monthly (1st). Motoring.
Established 1917. California State Automobile
Association, publishers. Subscription, $2.
Sworn detailed average circulation for six
months ending June 30, 1920, 18,958. 88 pages,
2 columns; length, 10 in.; width, 3 Jo in. Can-
not use matrices. Forms close 15th. Office 1628
Van Ness Ave., San Francisco, California.
Advertising rates, full page, $120; ^, $66.65;
14, $40; Vs, $23.85; 1/16, $16.65 with discounts
on 3, 6 or 12 time contract.5.
NEWS — Every evening except Sunday. In-
dependent. Established 1903. The Daily
News Co.. publishers. Subscription, $3.60.
Sworn average circulation for six months prior
to April, 1920, 50,694 net paid. 10 to 24 pages
CALIFORNIA
8 columns; length of columns, 20 in.; width, 2
in. Can use mats.
Advertising rates, agate, 13fi a line; in full
position, 17p, flat, a line. Readers, 35p a line.
Classified, 2p per word; lOji a line.
NEWS LETTER— Weekly (Sat.). Literary.
Established 1856. F. Marriott, publisher. Sub-
scription, $2.50. Claimed average circulation
for year 1919, 20,677 net paid. 28 pages, 2
columns; length, 10 '2 in.; width, S% in.
Advertising rates, agate, $5 an inch; full
page, $100; Jj or }i page pro rata. Front cover,
three colors, $150; two colors, $125; second or
third cover, $100; back cover, $125. Discount,
5 or 10%, on 6 or 12 month contracts. Readers,
nonpareil, 50p a line; long primer, $1.
See advertisement on page 318.
NEW WORLD — Every morning, including
SUNDAY. Japanese-Ind. Established 1894.
New World (Inc.), publisher. Subscription,
$11. Sworn average circulation for six months
prior to April, 1920, 9,243* net paid. 10 pages,
9 columns; length, 14 in., width, 2 in. Can use
matrices.
Advertising rates, $1 an inch; 2 days, $1.75;
3 days, $2.25; one week, $4; one month, $8.50.
Classified, 2 cts. a line.
ORGANIZED LABOR— Weekly (Saturday).
Labor. Established 1900. The Organized
Labor Pub. Co. (Inc.), publishers. Subscription,
$1.50. Claimed average circulation for vear
1919, 20,400. 8 pages, 6 columns; length,
19 K in.; width, 2}4 in.
Advertising rates, $1.25 an inch.
OUR NAVY— Monthly (1st). Naval. Es-
tablished 1899. Our Navy Pub. Co., publishers.
Subscription, $3. Sworn detailed average cir-
culation for year ending June, 1920, 20,328* net
paid. 64 to 132 pages, 3 columns; length, 10 in. ;
width, 2^i in. Forms close 10th. Oflice, 320
Market St.
Advertising rates, 35 cts. a line. Discounts
of 5, 7H or 10% on 1,000, 2,000 or 3,000 lines
within one year. Classified, 50 cts. a line.
OVERLAND MONTHLY'— Monthly (25th
preceding). Literary. Established 1868. Over-
land Publishing Co., publishers. Subscription,
$1..50. Claimed average circulation for year
1919, 10,000 net paid. 144 pages, 2 columns;
length, 8 in.; width, 2 J^ in. Can use matrices.
Forms close 10th. Office, 259 Minna St.
Advertising rates, agate, 2ai a line; full page,
$50; Vs, yi and J 2 pages, pro rata. Cover posi-
tions — fourth, 3 process colors, $160; 3 process
and black, $200; second or third, 3 process
and black, $100.
PACIFIC RURAL PRESS— Weekly (Sat.).
Agricultural and Horticultural. Established
1871. Frank Honeywell, publisher. Subscrip-
tion, $1. Sworn detailed average circulation for
six months ending June, 1920, 30,485 net paid.
24 to 32 pages, 4 columns; length, 13 in.; width,
2 14, in. Cannot use mats.
-HROUGH Publicity you reach the land of real,
though unseen, prospects.
16
NELSON CHESMAN & CO.'S RATE BOOK.
1921
CALIFORNIA
Advertising rates, agate, 27fi, flat, a line.
Special position 20% extra. Classified, 4ji per
word.
SAN FRANCISCO BUSINESS — Weekly
(Fri.). Commerce. Established 1920. Cham-
of Commerce, publishers. Subscription, $2.
Claimed average circulation for six months end-
ing August. 1920, 6,000. 30 pages, 3 columns;
length, 10 M in-; width, 2 3^ in. Cannot use
matrices. Forms close Tuesday. Office, Mer-
chants Exchange Bldg.
Advertising rates, full page, $75; %, J-3 or J^
page, pro rata. Classified, $2.50 an inch.
SERBIAN HERALD— Weekly (Sat.). Ser-
bian-Independent. Established 1909. Serbian
Educational Society "Luca", publishers. Sub-
scription, $2. Claimed average circulation for
year ending June, 1920, 10,265 net paid. 8 pages,
7 columns; length, 21^^ in.; width, 2}4 in. Can
use matrices. Office, 1034 Golden Gate Ave.
Advertising rates, 75f! an inch; 100 in. on 3
months' contract, 60?i; 500 in. on yearly con-
tract, 40<!. Readers, 15ji a line; two insertions,
12$!; three insertions, 9fi.
SUNSET MAGAZINE— Monthly (15th month
preceding). Literary. Established 1898. Sun-
set Magazine (Inc.), publishers. Subscription,
$2. .50. Sworn average circulation for six months
ending Dec. 1919, 132,973, net paid. 112 pages,
3 columns; length, 10 3/16 in.; width, 2U in.
Forms close 10th, second month preceding.
Advertising rates, agate, $1.50 aline; full page,
$500; two columns. $350. Back cover, (four
process colors), $1250; insida covers, (four pro-
cess colors), $850. Classified, $1.50 a line.
See advertisement on page 380.
TOWN TALK— Weekly (Sat.). General News
and Comment, Society and the Stage. Esta-
blished 1878. Pacific Publication Co., publishers.
Subscription, $5. Circulation not given by pub-
lisher. 16 or 20 pages, 3 columns; length, 11
in.; width, 2 ^^ in.
Advertising rates, agate, $1.50 an inch; full
page, $40.00; }^, $21.25; 14, $11.25; H, $8.00;
back page, one color, S55.00; two colors, $62.50,
with discounts of 10, 15 or 20% for 3, 6 or 12
months.
VOCE DEL POPOLO— Every morning ex-
cept Sunday. ItaUan-Independent. Estab-
lished 1859. La Voce del Popolo Pub. Co.,
publishers. Subscription, $6. Claimed aver-
age circulation for year 1919, 11,025. 12 pages,
7 columns; length, 20 J4 in.; width, 2}^ in.
Can use matrices. Office, 710 Montgomery St.
Advertising rates, agate, 14 ji a line; 1,000
lines, 125!; 2,000 lines, 11 i^f!; 3,000 lines, 11»<;
4,000 lines, lOVoi; 5,000 lines, 100; 10,000 lines,
9#. Classified, 12^ a line.
WESTERN CONFECTIONER — Monthly
(1st). Candy, Ice Cream & Soda Fountain.
Established 1914. C. E. Ward, publisher.
Subscription, $2. Circulation — not given by pub-
lisher. 40 pages, 2 columns; length, 10 in.;
width, 3 }4 in. Cannot use matrices. Forms
close loth. Office, 57 Post St.
Advertising rates, full page, $70; 14, $40;
]4, $25; 14, $15; 1/16, $8; 6 months' contract
$55, $32.50, $20, $12.50 or $8; 12 months,
$50, $30, $17.50, $10 or $6. Cover positions:
front, (size 7x7 in., 2 colors), $100; front inside.
CALIFORNIA
(2 colors), $80; back cover, (2 colors), $90;
back inside, (2 colors), $75; additional color
runs, $15. Classified, 4(i per word.
SAN JOSE— Population, 40,000. Seat of Santa
Clara County. Population, 90,000. On South-
ern Pacific Railway. Industries of impor-
tance are foundry and machine shops; canner-
ies; packing house; wineries; agriculturaj and
horticultural machinery and wind mill fac-
tories; planing mills; brick kilns; glazed sewer
pipe and pottery plants; pumps, fruit spraying
machinery and hard wood, rnanufactured from
the Eucalyptus; extensive dried fruit interests
and a large trade in fruits of all varieties.
Thirty-five wholesale houses. College of Notre
Dame, State Normal School and State Hos-
pital for Insane located here. Bank clearings
for 1919, $93,689,821.
MERCURY-HERALD— Every morning in-
cluding SUNDAY. Republican. Established
1852. Mercury-Herald Co., publishers. Sub-
scription, $8.40. Sworn detailed average circula-
tion for six months ending March. 1920, daily,
13,396* net paid; Sunday, 14,461* net paid.
16 to 40 pages, 8 columns; length, 20 in.; width,
2 1/12 in. Can use matrices.
Advertising rates, agate, 6jia line. Position, 15
or 25% extra. Classified, 2 «! per word. Readers,
nonpareil, 3pper word; minion, 4i.
SANTA ANA— Population, 18,000. County seat
of Orange Co. Located 33 miles southeast of
Los Angeles, on the Southern Pac. and Atch.
Top. & S. Fe Railroads. Purely a horticult-
ural, agricultural and home community.
REGISTER — Every evening except Sunday.
Independent-Republican. Established 1905.
Register Pub. Co., publishers. Subscription,
$5. Sworn average circulation for six months
prior to April 1920, 6,166* net paid. 12 to 16
pages, 8 columns; length, 21 5i in.; width, 2Vi2
in. Can use matrices.
Advertising rates, 50 f! an inch, flat. Readers,
15 (d a line. Classified, 8j! a line.
SANTA BARBARA— Population, 22,000. On
Pacific Ocean and is served by Southern
Pacific Railroad. Located in lemon and wal-
nut growing, stock raising and general farm-
ing district; lima beans grow extensively; oil
wells and fisheries are also industries of im-
portance. A more worthly health and summer
and winter resort.
NEWS — Every evening except Sunday. Ind.-
Democratio. Established 1880. Thomas N.
Storke, publisher. Subscription, $7.00. Sworn
detailed average circulation for six months end-
ing March, 1920, 5,269*. 10 to 20 pages, 7
columns; length, 21 in.; width, 2J-6 in. Can
use matrices.
Advertising rates, agate, Sl4i o, line, flat.
Position, (minimum 3 in.), 25% extra. Readers,
10(4 a line; blackface type, 15fi. Classified, If!
per word. 10 j! per word per month.
STOCKTON — Population, 40,296. Located '78
miles from San Francisco, on San Joaquin
River (with two daily steamer connections)
and four railway systems, also three inter-
urban electric lines. Is the center of a fertile
and thriving agricultural territory, being a
large shipping point for wheat, beans, flour,
1921
NELSON CHESMAN & CO.'S RATE BOOK.
17
CALIFORNIA
barley, hay, beets, potatoes, fruits, nuts and
other farm products, also distributing to the
great mountain mining districts. The prin-
cipal enterprises are caterpillar tractors, gas
engine and agricultural implement works; paper
mill; sc )wrcd wool mill; flour mills; wmclow
glass; leather and soap factories; foundries;
canneries and allied staples; cigar factories.
State Hospital, the largest in California,
located here. Annual income from the 337
principal industries $40,000,000. Bank clear-
ings during 1919, $150,343,700.
INDEPENDENT — Every morning, including
SUNDAY. Republican. Established 1858.
J. L. Phelps & Co., publishers. Subscription, $6.
Sworn average circulation for six months prior
to April, 1920, 4,823* net paid. 8 to 30 pages,
CALIFORNIA
8 columns; length, 21 J^ in. ; width, 2 Jj in. Can
use matrices.
Advertising rates, agate, 50(5, flat, an inch.
Position, 10% and 25% extra. Readers, 25(4
a count line; star readers, 10(5 a line. Classified,
Iji per word.
See advertisement on page 380.
RECORD- — Every evening except Sunday.
Independent. Established 1895. Record Pub-
lishing Co., publishers. Subscription, $6.50.
Sworn average circulation for six months prior
to April, 1920, 14,740* net paid. 12 to 48
pages, 8 columns; length of columns, 20 in.;
width, 2 J's in. Can use matrices.
Advertising rates, agate, 6(i, flat, a line. Posi-
tion, 15, 25 and 50% additional. Readers,
23^ and 60 per word. Classified, 6j5 a line.
COLORADO
COLORADO SPRINGS— ("The City of Sun-
shine"). Population, 29,572. Is served by
seven railroads and is on the Colorado-to-Gulf
and Pikes Peak Ocean to Ocean Highways.
Distributing center for Cripple Creek gold
mining district and rapidly growing agricul-
tural section of Eastern Colorado. Fashionable
health resort due to the location in the Pikes
Peak Region, "America's Scenic Playground"
with its magnificent scenery and medicinal
springs nearby at Manitou. Has 150 indus-
trial plants with an annual payroll of $3,-
000,000.00. Seat of Colorado College, State
Deaf Mute Institute, National Printers Home,
IMyron Stratton Home and National Wood-
men Home. Bank deposits during year 1919,
$14,000,000.00.
GAZETTE — Every morning including SUN-
DAY. Republican. Estabhshed 1873. Colo-
rado Springs Gazette Co., publishers. Subscrip-
tion, $9. Sworn detailed average circulation for
six months ending March 31, 1920, 4,888*
daily; 7,293 Sunday. Daily, 8 to 16 pages;
Sunday, 36 to 50 pages. Either edition, 7 col-
umns; length, 21 in.; width, 2li in. Can use
mats.
Advertising rates, agate, 6f! a line; 1,000
lines, 50; 2,000 lines, 40; 3,000 lines, or more,
3>2P- Classified, 70 a line. Readers, 250 a line_
INTERMOUNTAIN POULTRY ADVO-
CATE — Monthly (1st). Poultry. Established
1911. The Intermountain Pub. Co., pub-
lishers. Subscription, $1. Claimed average
circulation for 1919, 9,000. 12 to 20 pages,
3 columns; length, 10 in.; width, 214 in- Cannot
use matrices. Forms close 20th.
Advertising rates, agate, 100 a line; 6 times,
80; 12 times or 1,000 lines, 60; 2,000 hnes, 50;
4,000 lines, 4 0.
TELEGRAPH — Every evening except Sun-
day. Republican. Established 1872. Evening
Telegraph Pub. Co., publishers. Subscription,
$6.60. Sworn detailed average circulation for
six months ending March, 1920, 6,171* net
paid. 12 to 20 pages, 8 columns; length, 21
in.; width, 2 1/12 in. Can use mats.
Advertising rates, agate, 6f! a line; 1,000 lines,
5i; 2,000 lines, 4(5; 3,000 lines, 31.^0; Classified,
70 a line. Readers, 250 a line.
DENVER— Population, 256,369. Is served by
eighteen railroads and is the chief commercial
city of the state as well as the supply center
for the stock raising, mining and agricultural
section of Colorado, New Mexico and Wyo-
ming. Manufactures include iron, machinery,
brick, chemicals, cement, crackers, beet sugar
and flour. .Shops of two great railroad sys-
tems. Has branch of the U. S. Mint, Univer-
sity, and a number of large attractive build-
ings. Value of manufactured products, in
State, 1919, $263,000,000.
CAPITALE— Weekly (Saturday). Italian-
Independent. Established 1907. G. Mapelli,
publisher. Subscription, $2. Circulation — not
given by publisher. 4 pages, 7 columns; length,
21 14 in.; width, 2}4 in. Office, 2404 Nineteenth
St.
Advertising rates, 500 an inch; 100 in., 400;
500 in., 300; l,0004n., 200. Position, 10 to 25%
extra. Readers, 100 a line.
EXPRESS— Every evening except Sunday.
Independent. Established 1906. The Denver
Express Publishing Co., publishers. Subscrip-
tion, $4. Sworn detailed average circulation
for six months prior to April, 1920, 14,127*
net paid. 8 pages, 8 columns; length, 20 in.;
width, 2 in. Can use matrices.
Advertising rates, agate, 50 a Une; in full
position, 60. Readers, 200 a line. Classified,
10 per word.
FIELD AND FARM — Fortnightly (10th
and 20th). Agricultural. Established 1885.
Arthur Capper, publisher. Subscription, $1.
Claimed average circulation for year 1919, 33,250.
16 to 20 pages, 4 columns; length, 13 in.; ^dth,
2li in. Cannot use mats.
18
NELSON CHESMAN & CO.'S RATE BOOK.
1921
COLORADO
Advertising rates, agate, 15 fi a line, flat.
Position, 10% extra. Classified, 3?! per word.
Readers. oOji a line.
See advertisement on page 399.
GREAT DIVIDE— Weeltly of Post, which
OUTDOOR LIFE— Monthly (1.3th). Sports.
Established 1897. Outdoor Life Pub. Co.,
publishers. Subscription, $2. .50. Sworn detailed
average circulation for six months ending June,
1920, 46,759* net paid. 80 pages, 3 columns;
length, 10^ in.; width, 2Jci in. Forms close
24th to .5th.
Adverti-sing rates, agate, 55p a line; full page,
$235; 2 columns, $157.30; 1 column, $78.65.
POST — Every evening except Sunday. SUN-
DAY Morning and The GREAT DIVIDE; (Wed-
nesday). Independent. Established 1893. The
Post Printing & Pub. Co., publishers. Subscrip-
tion, $7.80; Great Divide, $1.00. Sworn de-
tailed average circulation for six months ending
March. 1920, week day, 122,078* net paid; Sun-
day, 155,431* net paid. Great Divide, 53,000
net ijaid. Daily, 12 to 32 pages; Sunday, 56
to 104 pages; 8 columns; length, 21 J 2 in.; width,
2114 in. Can use matrices.
Advertising rates, agate, daily, 20ji a line;
Sunday, 25?; Sunday Magazine Section, 35?!.
Position, daily, 5f! or 8^ a line extra; Sunday,
6 }<£ or lOfi extra. Classified, daily or Sunday,
20i a line. Readers, daily or Sunday, $1.00
a line; telegraphic, $2.50. GREAT DIVIDE,
display, SOfi a line, flat. Readers, 40c a line.
Classified, 5^ per word.
PRODUCER— Monthly (1st). Live Stock
Industry. Established 1919. American Nat.
Live Stock Ass'n Pub. Co., publishers. Sub-
scription, $1. Claimed average circulation for
six months ending June. 1920, 5,100. 40 pages,
3 columns; length, 10 in.; width, 2}4 in. 'Can
use matrices. Forms close 7th. Office, 515
Cooper Bldg.
Advertising rates, agate, $2 an inch; 14 col-
umn, $9.50; 1 column, $18; M page, $14; V3,
$18; K, $26; H, $35; full page, $50, with dis-
counts on 3, 6 or 12 insertions. Inside covers,
25% additional.
RECORD-STOCKMAxV— Everv evening ex-
cept Sunday, and WEEKLY (Thursday edi-
tion of daily). Established 1889. Record-
Stockman Pub. Co., publishers. Subscription,
daily, 81; weekly $1. Circulation — not given by
publisher. Daily, 4 pages; weekly, 8 pages,
7 columns; length, 22 in.; width, 214 in. Can
use matn'-"<= OflFir-p, 1Q'7S Cn-ti^ "^t
Advertising rates, d.iily, S els. a line; on con-
tract, 4 cts.; weekly, 10 or 5 cts. Readers, 20
cts. a line.
ROCKY MOUNTAIN NEWS— Every morn-
ing including SUNDAY. Independent. Es-
tablished 18.59. Denver Pub. Co., publishers.
Subscription, $8. Sworn average circulation for
six months ending March 1920, daily, 31,599*
net paid; Sunday, 52,143* net paid. Daily, 14
pages; Sunday, .56 to 64 pages; 8 columns;
length, 20 in. ; width, 2 1 /16 in. Can use matrices.
Advertising rates, agate, daily, 10?!; Sunday,
13^ a line, flat. Positions, 15, 25 and 50%
COLORADO
extra. ROTOGRAVURE Section (Sundav
Edition only — 7 col., 20x 2% in.), 30<! a line,
flat. Readers, 30ji a line. Classified, daily,
12p (including insertion in The Denver Times);
Sunday, 9p a line.
SVENSK AMERIKANSKA WESTERN—
Weeklv (Thiirsdav). Swpdi.ah-Republican.
Est,.ibli.shn(l 18S8. Nils T UMiiii.ir.r. publisher.
Subscription, $1. Circulation — not given by
publisher. 12 pages, 7 columns; length, 21 in.;
width, 21/g in.
Advertising rates, 50 cts. an inch. Readers,
10 cts. a line.
TIMES — Every morning except Sunday. In-
dependent. Established 1872. Denver Pub.
Co., publishers. Subscription, $4.75. Sworn de-
tailed average circulation for six months ending
March, 1920, 29,569* net paid. 10 to 20 pages,
8 columns; length, 20 in.; width, 2 1/16 in.
Can use mats.
Advertising rates, agate, 8^. a line, flat. Posi-
tion, 15, 25 and 50% extra. Readers, 300 a line.
Classified, 12 p a line, (includes insertion in
The Rocky Mountain News any day within the
week.
WESTERN FARM LIFE— Semi-Monthly
(1st and loth). Agricultural. Established 1898.
Farm Life Pub. Co., publishers. Subscription,
50 fi. Sworn detailed average circulation for six
months ending Dec, 1919, 43,136* net paid. 24
to 56 pages, 4 columns; length, 14 in.; width,
2}4 in. Cannot use matrices. Forms close 10
days in advance.
Advertising rates, agate, 45p a line. Position,
25% extra. 10% additional for color. Classi-
fied, 50 word.
PUEBLO— Population, 43,900. Altitude 4,685.
.5 transcontinental railroads; leading manu-
facturing city and commercial center of South-
ern Colorado, with the largest freight ton-
nage of any city west of the Missouri river.
Capital of the largest irrigated area in the
world. Thoroughly modern and up-to-date
city. Said to be the finest climate in the
world and is an ideal place for health. Huge
deposits of iron ore, glass sand, lime stone,
coal, etc. In the vicinity of several smelting
works, including the largest in the world;
foundries, ;nachine and boiler shops and steel
works. Colorado Fuel and Iron Co. employs
more than 6,000 men in mining iron and steel
making. $1,500,000 monthly pav roll, with
an annual output of $63,000,000.00 from the
various factories. Annual value « f manufac-
tnr"^ --r >'^'uct'=. ^i"^" 000. Bank Clearings dur-
ing 1919, $38,962,011.11.
CHIEFTAIN — Every morning, including
SUNDAY. Ind. -Republican. Established
1868. The Chieftain Printing Co., publishers.
Subscription, daily, $7; Sunday, $2. Sworn
detailed average circulation for six months
ending March, 1920, 7,861 net paid. 10 to 40
pages, 7 columns; length, 20 in.; width, 2J^ in.
Can use mats.
Advertising rates, agate, 60 a line; 1,000
lines, on yearly contract, 50; 2,000 lines, 4 0.
Position, 25% extra. Readers, 150 a line.
Classified, 1 ct. per word.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
19
COLORADO
STAR-JOURNAL — Every evening except Sun-
day. SUNDAY morning. Ind. -Democratic. Estab-
lished 1901. Star-Journal Pub. Co., publishers.
Subscription, $7.80. Sworn detailed average cir-
culation for six months ending March, 1920, daily
9,707* net paid; Sunday, 9,485 net paid. 10 to
COLORADO
16 pages, 8 columns; length, 21 in.; width, 2 1/12
in. Can use matrices.
Advertising rates, agate, 6f a line; 1,000 lines,
5fi; 3,000, 4:}^i; 5,000 lines, 4fi. Position, 25%
extra. Classified, Iji per word. Readers, 15 ji
a line.
CONNECTICUT
ANSONIA— Population, 46,777. On Nauga-
tuck River and is served by N. Y., N. H. &
H. R. railroad. Industries include manufac-
ture of machinery, copper, brass, iron, elec-
trical goods, webbing.
SENTINEL — Every evening except Sunday.
Ind. -Republican. Established 1871. Emerson
Pub. C o , publishers. Subscription, $8. Sworn
detailed average circulation for six months ending
March, 1920, 6,619* net paid. 8 to 24 pages,
7 columns; length, 20 in.; width, 2 }4 in. Can
use mats.
Advertising rates, -S-'ji an inr^h, flat. Posi-
tion, 10 and 25% extra. Readers, 2D)5 a line;
first page, 50f!.
BRIDGEPORT— Population, 143, .580. On Long
Island Sound. Daily Steamboats to and from
New York and is also served by N. Y., N.
H. & H. R. railroad. Port of entry with big
coasting trade; manufactures include silver
plated ware, sewing machines, textiles, cor-
sets, embroidery, varnishes, cartridges, fire-
arms, electrical fixtures, mechanical rubber
goods, graphophones, valves, steam and gas
fittings, shears, steam and air gauges and sub-
marine torpedo boats; also tap, die and auto-
mobile factories; hot and cold rolled steel plants;
lock bronze, iron, brass and steel works and
general hardware in excess of .SI, 500, 000.
Weekly payroll in excess of $1,000,000. An-
nual value of manufactured products, .S240,-
000,000.
Advertising rates, agate, evening and morning
combined, lo^ a line; 2,500 lines, on yearly
contract, 14i2«;; 5,000 lines, 14f; Sunday, 10(i;
1.000 lines, If, 2,500 lines, 6i4p; 5.000 lines, 6fi.
Position, 2 and 3 cts. extra a line. Readers, daily,
25 ji; Sunday, 2.5); a line. Classified, daily or
Sunday, 2^ per word.
TELEGRAM — Morning edition of the Post,
which see.
BRIDGEPORT LIFE— Weekly (Sat.). In-
dependent. Established 1915. The Bridgeport
Life Pub. Co., publishers. Subscription, $2.
Circulation — not given by publisher. 8 to 16
pages, 6 columns; length, 20 in.; width, 2}/s in.
Can use matrices. Forms close Wednesday.
Office, 743-55 Hancock Ave.
Advertising rates, agate, 10 c a line; 1,000
lines on vearlv contract, 8f; 2,000 lines, 7^;
3,000 lines, 6^; 5,000 lines, 5p. Colors, $60
extra for each color.
HERALD — Also Waterbury, which see.
Known as- — "The Two Heralds".
POST — Every evening except Sunday; SUN-
DAY morning and TELEGRAM, every morn-
ing except Sunday. Independent. Established
1883. Post Pub. Co., publishers. Subscription,
morning or evening, S6.00, Sunday, $2.50. Sworn
detailed average circulation for six months ending
March. 1920, Post and Telegram, (Sunday not
included), 46,730 net paid; Sunday, 16,653 net
paid. 20 to 40 pages, 8 columns; length, 20 J^
in.; width, 2 1/12 in. Can use matrices.
TIMES — Every evening except Sunday.
Democratic. Established 1855. The Farmer
Pub. Co., publisher. .'subscription, $6. Sworn
average circulation for six months prior to April,
1920, 12,716 net paid. 10 to 24 pages, 7 col-
umns; length, 22 in.; width, 2 J^ in. Can use
mats.
Advertising rates, 5)! a line; 1,000 lines, 4j!;
3,000 lines, 3J^fi. Financial, resort or steam-
ship, 3 54^. Position, 25% extra. Classified, IfS
per word. Readers, 30 f a line.
DANBURY— Population, 22,271. On N. Y.,
N. H. & H. Railroad. Industries (Danbury
area including town of Bethel) number 182,
with annual pay-roll of $6,035,700. Principal
industry is hat making in which are engaged
35 factories having an investment of $3,683,000,
with annual production valued at $11,196,500;
other industries are silver plate and art metal
work, box and underwear factories; machine
shop and other enterprises. Annual value
of manufactured products, $19,099,300.
NEWS — Every evening except Sunday.
Wednesday issue a combination of daily and
weekly. Neutral. Established 1870. Danbury
News Pub. Co., publishers. Subscription, daily,
$9. Sworn average circulation for six months
prior to April, 1920, daily, 6,953 net paid; weekly,
7,218* net paid. 8 to 16 pages, 8 columns;
length, 2134' in.; width, 2^ in.
Advertising rates, daily or weekly, .25 an
inch; set matter, .30; next reading, .271; full
position .288. Classified, let. per word. Readers,
5 cts. a line.
HARTFORD — Population, 138,036. Three rail-
road di\-isions. Steamboat line to New Y'ork.
Banking and Insurance center; manufactures
include — automobile parts and special mach-
inery, firearms, automobiles, typewriters, rub-
ber tires and hardware, tools and electrical
goods. $37,810,000 of capital is invested in
life and fire insurance. Considerable tobacco
trade covering the Connecticut River Valley.
Seat of State Capitol, Trinity College and
20
NELSON CHESMAN & CO.'S RATE BOOK.
1921
CONNECTICUT
Theological Seminary. Annual value of manu-
factured products, $90,000,000. Bank Clear-
ings during 1919, $452,052,179.
CATHOLIC TRANSCRIPT — Weekly
(Thursday). Catholic. Established 1876. Diocese
of Hartford, publishers. Subscription, $1.50.
Claimed average circulation for 1919, 34,000.
8 to 12 pages, 8 columns; length, 21 in.; width,
2iV in. Can use matrices.
Advertising rates, $1.25 an inch; 3 times,
$1.10; 6 times, $1; 12 times, 90?!; 18 times, 85fi;
26 times, 80 jf; 39 times, 75 fS; 52 times, 70 jf.
Classified, 2^ per word. Readers, 10(5 a line.
COURANT— Every morning including SUN-
DAY. Republican. Established 1764. _ The
Hartford Courant Co., publishers. Subscription,
daily, $ J; Sunday, $5. Sworn detailed average
circulation for six months ending March, 1920,
daily, 24,808 net paid; Sunday, 35,504 net paid.
Daily, 20 to 28 pages; Sunday, 40 to 48 pages;
either edition, 7 columns; length, 21 in.; width,
2 yg in. Can use matrices.
Advertising rates, agate, daily, lOfi; Sunday,
12ji; 1,000 lines, or yearly contract, 9 or llji;
2,000 lines, S or lOfi; 3,000 lines, 7 or 9ji. Position,
25% extra. Mail Order, 9^. Classified, 1 ct.
per word. Readers, 50ff a line.
GLOBE— Weekly (Sunday). Established
1876. Globe Pub. Co., publishers. Subscrip-
tion, $2.50. Circulation — not given by pub-
lisher. 32 to 48 pages, 7 columns; length of
columns, 20 in.; width, 2}^ in. Can use matrices.
Advertising rates, 8 cts. a line; 13 times, 4J^
cts.; 26 times or 1,000 lines, 4 cts.; 52 times or
2,000 lines, 3 ^^ cts. Readers, 40 cts. a line.
Classified, 1 ct. per word.
STAATS-ZEITUNG — Semi-weekly (Tu. and
Fri.). German-Independent. Established 1908.
Connecticut Staats-Zeitung Co., publishers. Sub-
scription, $2.50. Claimed average circulation
for six months ending March, 1920, 6,500 net
paid. 8 pages, 7 columns; length, 21 ?4 in.;
width, 214 in. Cannot use mats. Office, 26
State St.
Advertising rates, 25^ a line, fiat.
TIMES — Every evening except Sunday. Ind.-
Democratic. Established 1841. Burr Printing
Co., publishers. Subscription, $8. Sworn de-
tailed average circulation for six months ending
Sspt.. 1920, 38,117* net paid. 16 to 32 pages,
8 columns; length, 22 in.; width, 2 1/12 in.
Ofi&ce, 10 Prospect Street.
Advertising rates, agate, 14(5, flat, a line. Posi-
tion, 15, 25 and 50% extra. Readers, 50?! a line;
first page, body type, $2. Classified, 3(5 per word.
MERIDEN— Population, 1920, 34,739. On
N. Y., N. H. & H. R. R. Manufactures gas
fixtures, builders and automobile hardware,
firearms, player pianos and rolls, talking mach-
ines and records, clocks, cutlery, ball bearings,
bronze and brass goods, silver plate and bri-
tannia ware; several concerns each employ
several thousand men. Seat of State Reform
School. Annual value of the various industries,
$30,000,000.
CONNECTICUT
JOURNAL — Every evening except Sunday.
Independent. Established 1SS6. The Journal
Pub. Co., publishers. Subscription, $8. Sworn
average circulation for six months prior to April,
1920, 5,389 net paid. 12 to 24 pages, 8 columns;
length, 20 in.; width, 2 1/12 in. Can use ma-
trices.
Advertising rates, agate, 5J-^^ a line; 700 lines,
on yearly contract, 5^; 1,000 lines, 4J^(f; 1,400
lines, 40; 2,800 lines, SVif, 5,000 lines, 3f;
7,000 lines, 2 Hi. Position, 10 and 20% extra.
Composition, J-q? a line, additional. Readers,
200 a line; first page, 35(1. Classified, 10 per
word.
RECORD — Every morning except Sunday-
Republican. Established 1860. The Repub-
lican Pub. Co., publishers. Subscription, $6.
Sworn detailed average circulation for six months
ending March, 1920, 6,744* net paid. 12 to 32
pages, 7 columns; length, 22 in.; width, 2}^ in.
Can use matrices.
Advertising rates, agate, 5}40 a line; 1,500
lines, on yearly contract, 4J/2fi; 3,500 lines,
Sl-ii; 7,000 lines, 30; 10,000 lines, 21^0. Mail
Order, Railroads, Steamships, Publications.
Hotels, Resorts, Schools and (Colleges, 3}-^j!
flat, a line. Composition, 70 an inch additional
on all advertising costing less than 42 cts. an
inch. Position, 10 and 20 per cent extra. Clas-
sified, 120 a line. Readers, 200 a line.
MIDDLETOWN— Population, 22,129. On N.
Y., N. H. & H. R. R. Manufactures in-
clude plated and enameled ware, hardware,
typewriters, cotton, silk, woolen, web and rub-
ber goods, pump marine engines, marine hard-
ware, bricks, and other hydraulic machinery.
Seat of Berkeley Divinity School, Wesleyan
University and here also are located the
State General Hospital for Insane and In-
dustrial School for girls.
PRESS — Every evening except Sunday. In-
dependent. Established 1884. Middletown
Press Pub. Co., publishers. Subscription, $7. .50.
Sworn average circulation for six months prior
to April, 1920, 7,719 net paid. 8 to 16 pages,
7 columns; length of columns, 21 in.; width, 2 34
in. Can use mats.
Advertising rates, agate, 5 ^ a line; 12 times
or 700 lines, 40; 26 times, or 1,400 lines, 3>^0,
52 times or 2,500 lines, SijY: 78 times or 5,000
lines, 30; 104 times or 7,000 lines, 2!^20. Position,
10 or 25% extra. Readers, 150 a line. Classified,
1 ct. per word.
NEW BRITAIN — Population, 65,000. Situated
on N. Y., N. H. & H. R. R. Leads the coun-
try in the supply of builders' hardware; also
manufactures knit goods, coaster brakes, screws,
bathroom fixtures, cutlery, jewelry, cabinets
of all description, and suspender buckles with
all other kinds of brass goods of that nature;
20 factories in all, with a total capital stock
of $48,000,000; employing 16,000 people with
an annual payroll of $20,000,000. Seat of
State Normal Academy. Annu.al value of
manufactured products, $100,000,000.
HERALD — Every evening except Sunday.
Independent. Established 1876. Herald Pub.
Co., pubUshers. Subscription, $8. Sworn aver-
age circulation for six months prior to June. 1920,
6,782* net paid. 10 to 16 pages, 7 columns;
length, 19 M in. ; width, 2 H in- Can use matrices.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
21
CONNECTICUT
Advertising rates, 70 i an inch; 6 times or
100 inches, on yearly contract, 49 ji; 18 times,
42fi; 52 times, or 200 inches, 35fS an inch.
PRZEWODNIK KATOLICKI — Weekly
(Friday). Polish-Catholic. Established 1907.
Rev. L. Bojnowski, publisher. Subscription,
$2. Claimed average circulation for year 1919,
10,000. 68 pages, 2 columns; length, 9 in.,
width, 3J4 in.
Advertising rates, 60(S an inch; four insertions,
50j5; six months, 45!^; one year, 35ji. Classified
or Local News, 25 j! a line. Translation free.
RECORD — Every evening except Sunday.
Republican. Established 1856. New Britain
Record Co., publishers. Subscription, $6.
Sworn average circulation for six months prior
to April, 1920, 7,342 net paid. 8 to 16 pages,
7 columns; length, 21 in.; width, 2}^ in.
Advertising rates, GOi an inch; 100 in., 50^;
500 in., 45^; 1,000 in., 40fi. Composition,
5p an inch additional. Readers, 15i a liirt,
local news readers, 30^. Classified, 1 ji per word.
NEW HAVEN— Population, 162,390. On N.
Y., N. H. & H. R. R. Most important manu-
facturing and commercial city and port of
entry for a very large foreign trade; more
than 800 establishments are located here;
manufactures include carriage, and automo-
bile parts, rubber goods, musical instruments,
firearms, clocks, jewelry, machine tools and
special machinery and a variety of iron and
steel goods. Seat of Yale University, includ-
ing Peabody Museum, Yale School of Fine
Arts, also Hopkins Grammer School. Total
Banking Capital and Deposits amount to
$70,231,506; resources of Savings Banks, $.54,-
228,608, a grand total of over $124,560,114.
JOURNAL-COURIER— Every morning ex-
cept Sunday. Independent. Established 1766.
Carrington Pub. Co., publishers. Subscription,
$6. Sworn detailed average circulation for six
months ending March. 1920, 15,728* net paid.
16 to 24 pages, 8 columns; length, 21 in.; width,
2 1/12 in. Can use matrices.
Advertisina rates, a?at°, 8ff a line: 1.000,
lines, 7 »!; 2,000 lines, 6(f; 3,000 lines, 5j5. Position,
25% and 50% extra. Classified, 1^ per word.
Readers, 35(4 a line; telegraphic, 50 (i.
NEW ENGLAND FARMS— Weekly (Sat.).
Agricultural. Established 1846. The New
England Farms Co., publishers. Subscription,
$1. Sworn average circulation for year 1919,
10,000 net. 20 pages, 3 columns; length, 10
in. ; width, 2 H in-
Advertising rates, agate, 15^, flat, a line.
Full cover page, $63. Readers, 20j! a line.
REGISTER — Every evening, except Sunday;
SUNDAY morning. Independent. Estab-
lished 1812. New Haven Register, publishers.
Subscription, $8.40. Sworn detailed average
circulation for six months ending March, 1920,
Daily and Sunday, 28,334 net paid. Daily,
16 to 28 pages; Sunday, 32 to 64 pages, 8 col-
umns; length, 2l}4, in-; width, 2 1/12 in. Can
use matrices.
Advertising rates, agate, llj! a line; 1,400
lines, on yearly contract, lOff; 2,500 lines, 9fS;
5,000 lines, 8Hfi; 10,000 lines, SfS. Position,
CONNECTICUT
12^2 or 25% extra. Classified, 15i a line.
Readers, 30)! a line; 500 lines, 25 j!; first page,
$1 a line.
TIMES-LEADER — Every evening except Sun-
day. Independent. Established 1892. The
Times Publishing Co., publishers. Subscrip-
tion, $6. Sworn detailed average circulation
for six months ending March, 1920, 16,124
net paid. 12 to 16 pages, 7 columns; length,
2114 in.; width, 2H in- Can use matrices.
Advertising rates, agate. Si a line; 1,000
lines, 7i; 2,000 lines, 6ff. Position, 15 or 25%
extra. Classified, 12^ a line. Readers, 30^
a line; front page, 60 ji; telegraphic, 50^; first
page, $1.
UNION — Every evening except Sunday;
SUNDAY morning. Ind. -Democratic. Es-
tablished 1873. New Haven Union Co., pub-
lishers. Subscription, $6. Sworn average cir-
culation for six months prior to April, 1920,
daily, 12,805 net paid; Sunday, 7,455 net paid.
Daily, 14 to 28 pages; Sunday, 28 to 60 pages,
7 columns; length, 20 in.; width, 2}4 in. Can
use matrices.
Advertising rates, agate, daily or Sunday,
8i a line; 1,000 lines, 6fi; 3,500, 5ji; 7,000 lines,
4fi. Mail Order, Steamships, Schools, Resorts,
Books and Publishers, Gi a line. flat. Position,
15 or 25% extra. Classified, 1 ct. per word.
Readers, nonpareil, 20 ets. a line; body type,
first page, $1; inside pages, 50 cts.
NEW LONDON— Population, 25,688. 2 rail-
roads and steamer lines. An important sum-
mer resort. Submarine base. Port of entry
with fine harbor; has ship yards and also manu-
factures sewing silk, brass tubing, electrical
specialties, bed comfortable broaching mach-
ines, machinery, hardware, printing presses,
boilers, and gasoline engines. Annual in-
come from the various industries, m'f'gs.,
$40,000,000. Jobbing, $10,000,000.
DAY — Every evening, except Sunday. Ind.-
Republican. Established 1881. Day Pub. Co.,
publishers. Subscription, $8. Sworn detailed
average circulation for six months ending March,
1920, 10,640 net paid. 14 to 20 pages, 7 col-
umns; length, 21 1^ in.; width, 2 3^ in. Can
use matrices.
Advertising rates, 10^ a line; 1,001 lines, 8^;
2,001 lines, 7^; 2,501 lines, Ojf; 3,001 lines, 5?;
4,001 lines, 4}4i. Position, 15 or 25% extra.
Readers, SOfi a line. Classified, 14?! a line.
NORWICH— Population, 29,685. On Thames
River and 2 railroads. Has good water power,
large cotton mill s and several firearms factories.
Principal products consist of woolen, velvet,
cotton goods, corks, rubber goods, paper,
locks, thermos bottles, stoves, trunks, buttons
and cast iron. 64 manufacturing industries,
employing nearly 9,972 hands and paying
in wages, during 1919, $7,536,583. Annual
value of manufactured products, $32,922,304.
BULLETIN — Every morning except Sunday.
Republican. Established 1858. William H.
Oat, publisher. Subscription, daily, $6. Sworn
detailed average circulation for year 1919, 10,382*
net paid. 8 to 12 pages, 8 columns; length, 21 J^
in.; width, 2% in. Can use mats.
Advertising rates, agate. 7^/~i a line; on con-
tract, 13 times or 1,000 lines, 5j<; 2,000 lines.
22
NELSON CHESMAN & CO.'S RATE BOOK.
1921
CONNECTICUT
4^; 52 times or 3,000 'iries, SJ^jf; 104 times
or 5,000 lines, 314^: 7,000 lines, 3j<. Mail
Order, Railroads and Steamships, Schools, Re-
sorts, Financial, Books and Publishers, 4^,
flat, a line. Position, 15 or 25% extra. Classi-
fied, 5(f a line. Readers, 25(i.
STAMFORD— Population, 40,350. Located 33
miles from New York City. On N. Y., N.
H. & Hartford Railway Systems. Yal &
Towne Manufacturing Co.'s Works are lo-
cated here. Also piano, chocolate, dye stuffs
works, also automobile tires and sugar re-
fining, there being $17,000,000 invested in
manufacturing enterprises. Annual value
of manufactured products, $12,000,000.00. Six
banks combined deposits $15,229,850.80; re-
sources, $18,856,434.09.
CONNECTICUT
ADVOCATE — Every evening except Sunday.
Established 1829. Gillespie Bro.s. (Inc.), pub-
lishers. Subscription, daily, $9. Sworn detailed
average circulation for six months ending March,
1920, 8,097* net paid. 12 pages, 7 columns;
length, 21 Jl in.; width, 2 Je in. Can use matrices.
Advertising rates, agate, 6? a line; 700 lines,
5j=; 1,400 lines, 4?i; 2,500 lines, 33^^; 5,000
lines, SyH; 7,000 lines, 3J-4j!; 10,000 lines, 3i.
Readers, 15ff a line; first page, 25J!. Classified,
lOfi a line.
TORRINGTON— Population, 22,055. On
Naugatuck River and is served by N. Y., N.
H. & H. R. Railroad. Leading industries are
gold, silver, nickel and copper plated goods
factories; iron, brass, copper and spelter
foundries and casting works; furniture fac-
tories; also needles, skates and machinery.
REGISTER — Every evening except Sunday-
Independent. Established 1874. The Torring-
ton Printing Co., publishers. Subscription, $6.
Sworn average circulation for six months prior
to April, 1920, 4,061* net paid. 8 to 16 pages,
7 columns; length, 22 in.; width, 2}4 in. Can
use mats.
Advertising rates, 50?! an inch; 50 in. on yearly
contract, 42i/:; 100 in., Z5i; 200 in., 28(«; 300 in.,
25?;. Position, 10 and 25% extra. Composition,
5ji an inch additional. Readers, 10^ a line.
Classified, Iji per word.
WATERBURY— Population, 106,000. On N.
Y., N. H. & R. R. Manufactures more than
half of all the brass goods of the country;
large factories of brass, copper and ger-
man silver goods stamped ware, silver and
silver plated ware, wire, wire rope and cable,
cutlery and edge tools, flour and grist mill
products, lamp trimmings, gas and electric
lamps, fixtures and chandeliers, measuring
and recording instruments, professional and
scientific instruments, marble, stove and
monument works, files, pins, suspenders,
pearl goods; automobile and aeroplane engines
and parts; clocks and watches. Annual
value of manufactured products, $80,000,000.
Bank Clearings during 1919, $92,803,300.
AMERICAN — Every evening except Sunday.
Independent. Established 1844. Ameri-
can Printing Co., publishers. Subscription,
$9. Sworn detailed average circulation for six
months ending March, 1920, 8,820 net paid.
12 to 16 pages, 7 columns; length, 21}^ in.;
width, 2}-^ in. Can use matrices.
Advertising rates, 84$! an inch; 200 in.,
on yearly contract, 700; 300 in., 63^; 500 in.,
56i: 700 in., 49)!. Position. 15 and 33}^% extra.
Classified, Ip per wor<l. Readers, 20f! a line.
DEMOCRAT — Every evening except Sunday.
Democratic. Established 1881. Waterbury
Democrat (Inc.), publishers. Subscription. $9.
Sworn detailed average circulation for six months
ending March, 1920, 6,983 net paid. 12 to 20
pages, 8 columns; length, 21?^^ in.; width, 2 1/12
in. Can use matrices.
Advertising rates, 7j! a line; 100 in., on yearly
contract, 3}2?! a line. Readers, or classified,
lOf! a line.
HERALD — Also Bridgeport HERALD.
Known as the Two Heralds. Every Sunday.
Independent. Established 1888. F. R. Swift
Estate, publishers. Subscription, $3.50. Detailed
combined average circulation for six months
prior to June, 1920, 40,597*. 32 pages, 7 col-
umns; length, 19 in.; width, 2 J^ in. Can use
mats.
Advertising rates, both editions, 9j! a line,
flat; separate, each paper, 6f!. Position, 25%
and 50 % extra. Readers, 20 j! a line. Classified,
2 J'2f! ppr word.
REPUBLICAN — Every morning including
SUNDAY. Independent. Established 1881.
William J. Pape, publisher. Subscription, $8.
Sworn detailed average circulation for six months
ending March, 1920, daily, 10,726 net paid;
Sunday, 11,962 net paid. Daily, 12 to 20
pages; Sunday, 24 to 36 pages. 8 columns;
length, 21},^ in.; width, 2 J^ in. Can use mats.
Advertising rates, agate, 8(! a line; 3 times,
7j!; 6 times, 6}.^f!; 1,000 lines, 6(!; 2,500 lines,
5ji; 5,000 lines, 4i^f!; 10,000 lines, 4j!. Position,
16?,^% and 33U % extra. CLassified, 12j! a line.
Readers, 25?; a line; first page, 50^.
1921
NELSON CHES.MAX .fc CO.'S RATE BOOK. 23
DELAWARE
MILFORD — Population, 2,753. Located in a
prosperous farming, peach, berry and grain
growing district. Served by Phila., Bait.
& Wash. Railroad. Industries are frmt and
vegetable canneries; packing houses; phosphate
works; dental laboratories; flour mills; wooden
spoon, basket and crate factories; woolen
mills; large printing plant.
CHRONICLE— Weekly (Fri.) Republican.
Established 1S78. Milford Chronicle Pub. Co.,
publishers. Subscription, $1. Sworn average
circulation for si.x months prior to April, 1920,
.5,015* net paid. 8 to 10 pages, 7 columns;
length, 22 in.; width, 2% in. Can not use matrices.
Advertising rates upon application.
WILMINGTON— Population, 110,168. On
Delaware and Christiana Rivers and is served
by Pennsylvania; Philadelphia & Reading and
Baltimore & Ohio Railroads and two Interurban
Traction systems. Sub - Port of entry and
commercial metropolis of Delaware. Has
rolling, flour, powder, paper and wood pulp
mills; machine shops; foundries; iron and
steamboat and railroad car works; glazed
kid leather, morocco, rubber hose, and tobacco
and cotton factories; paper and sugar mill and
cotton ginning machinery plants. Has thirty
public schools and 475 acres parks. Annual
value of manufactured products, about $120,-
000,000. Assessed property valuation, $10 i,-
5(56,02.^. Tax rate, SI. 75 per hundred. Bank
Clearings during 1919, $188,439,969.08.
EVERY EVENING — Every evening except
Sunday. Ind. -Democratic. Established 1866.
Every Evening Printing Co., publishers. Sub-
scription, $6. Sworn detailed average circulation
for six months ending March, 1920, 13,606 net
paid. 12 to 24 pages, 7 columns; length, 22
in.; width, 214 in. Can use mats.
Advertising rates, agate, 7c a line; 1,400
lines, on yearly contract, 6^; 2,800 lines, 5p;
Mail Order, 6(!; Real Estate, 6^, flat, aline.
Position, 10 or 25% extra. Locals, lot aline;
first page, oOf. Classified, 1.5f aline.
See advertisement on page 402.
JOURNAL — Every evening except Sunday,
Republican. Established 1888. The Evening
Journal Pub. Co., publishers. Subscription,
$6. Sworn detailed average circulation for six
months ending March, 1920, 18,720* net paid.
10 to 48 pages, 8 columns; length, 2134 in.;
width, 2 1/12 in. Can use mats.
Advertising rates, lOfi a line; 1,000 lines on
yearly contract, 80; 3,000 lines, 7i; 5,000 lines,
60. Resorts, Real Estate, Mail Order, Educa-
tional and Publishers, 70, flat, a line. Position,
25% extra. Readers, 200 a line; first page,
500. Classified, 10 a line.
NEWS — Every morning except Sunday. Ind.-
Republican. Established 1882. The News
Pub. Co., publishers. Subscription, $6. Sworn
detailed average circulation for six months,
ending March, 1920, 8,789 net paid. 12 to
40 pages. 8 columns; length, 22 in.; width, 2 1/12.
Can use mats.
Advertising rates, agate, 60 a line; 1,400
lines, on yearly contract. .50; 2.800 lines,
40;4,2OOlines, 3}.'20. Mail Order, 00; Real Estate,
40, flat, a line. Position, 25% extra. Classified,
100 a line; subsequent insertions, 80. Readers,
150 a line.
STAR — Weekly (Sunday). Independent.
Established 1881. The Star Pub. Co., pub-
lishers. Subscription, $2.50. Sworn average
circulation for six months ending June. 1920,
14,505* net paid. 32 to 48 pages, 7 columns;
length, 21 J4 in.; width, 2]g in. Can use mats.
Advertising rates, agate, 60, aline, flat. Posi-
tion, 25% extra. Readers, 200 a line; first page,
500. Classified, 20 per word.
See advertisement on page 372.
DISTRICT OF COLUMBIA
WASHINGTON— Population, 437,571. On
Potomac River and 10 railro.ids. .\.s the
Capital of the United States it is the center of
Political interests and has numerous costly
and imposing edifices, among which is the
Capitol, White House, different Department
buildings. Congressional Library, National
Museum, Smithsonian Institute, Corcoran Art
Gallery, U. S. Naval Observatory and Wash-
ington Monument. Annual value of manu-
factured products, $50,000,000.
AMERICAN FEDERATIONIST— Monthly.
Labor. Established 1894. American Federation
of Labor, publishers. Subscription, $1. Claimed
average circulation for year 1919, 125,000. 112
pages, 2 columns; length, 8 in.; width, 2 J^.
Advertising rates, full page, one time, $200
and pro rata for }4< M or J/g page.
AMERICAN FORESTRY— >Torthly (15th).
Fcr.'sts. Lumber, Flower.? and Birds. Estab-
lished 1895. Tne American Forestry Associ-
ation, publishers. Subscription, $3.00. Claimed
average circulation for year 1919, 15,350. 64
pages, 3 columns; length, 10 in.; width, 2V3 in.
Forms close 10th.
Advertising rates, agate, 400 a line; full page.
$150.00;
}4 pro rata. Second or third
covers, $250; fourth cover, $325. Real Estate,
Publishers, Schools, and Colleges, 320 a line.
AMERICAN MOTORIST— Monthly. (1st).
Motoring. Established 1909. American Auto-
mobile Ass'n. Pub. Co., publishers. Subscrip-
tion, $1. Sworn detailed average circulation for
six months ending June, 1920, 35,888 net paid.
64 pages, 3 columns; length, 10 in.; width, 23^4 in.
24
NELSON CHESMAN & CO.'S RATE BOOK.
1921
DISTRICT OF COLUMBIA
Advertising rates, agate, $1.50 a line. Full
page, $300; V,, $180; U, $100; K. $63; six months'
contracts, $270, $160; $90 or $57; twelve months,
«240, $140, $80 or $50.
ARMY AND NAVY REGISTER— Every
Saturday. Military and Naval. Established
1879. Army and Navy Pub. Co., publishers.
Subscription, $4. Claimed average circulation
for year 1919, 11,240 net paid. 32 pages, 3
and 4 columns; length, 14 in.; width, 3 and 2Ji
in. Can use matrices.
Advertising rates, agate, wide columns, 35
cts. a line; narrow columns, 25 cts.; 1,000 lines,
on yearly contract, 20 or 15 cts.; 2,000 lines,
19 or 14 cts.; 3,000 lines, 18 or 13 cts.; 4,000
lines, 17 or 12 cts.; 5,000 lines, 16 or 11 cts.
ELECTRICAL WORKER'S JOURNAL—
Monthly (1st). Labor and Fraternal. Estab-
lished 1900. International Brotherhood of Elec-
trical Workers, publishers. Subscription, $o0(i.
Claimed average circulation for six months end-
ing June, 1920, 100,000. 48 pages, 2 columns;
length, 8 in. ; width, 2 3 i in- Cannot use matrices.
Forms close 6th to lOth.
Advertising rates, .$12.50 an inch; full page,
$140; Yi, $80; M. $50. 20% discount when
three or more issues are definitely contracted
for to be used within one year.
FLEET REVIEW— Monthly (1st). Naval.
Established 1910. Fleet Review Pub. Co.,
publishers. Subscription, $3. 'Sworn average
circulation for year 1919, 20.065. 48 pages,
3 columns; length, 12 in.; width, 3H in. Forms
close 10th.
Advertising rates, agate, 30 f: a line. Dis-
counts of 5, lyi or 10% on 500, 1,000 or 2,000
lines on yearly contract. Classified, 50 per word
HERALD — Every morning including SUN-
DAY. Independent. Established 1906. The
Washington Herald Co., publishers. Subscrip-
tion, $7.50. Sworn detailed average circulation
for six months ending March, 1920, daily, 29,532*
net paid; Sunday, 2.5,470* net paid. 16 pages,
7 columns; length, 20 9/14 in.; width, 2 1/12 in.
Advertising rates, agate, 12p: a line; 3,000
lines, on yearly contract, 11^; 5,000 lines 100
Position next reading, 1 ct.; full position, 20
a line extra. Readers, $1 a line; first page,
$1.50. Classified, 100 a line.
LIFE AND HEALTH— Monthly (1st). Hy-
giene. Established 1885. Review & Herald
Pub. Ass'n, publishers. Subscription, $1.
Claimed average circulation for year 1919,
14,600. 32 pages, 2 columns; length, 8 in.;
width, 2H in.
Advertising rates, agate, $4 an inch; full
page. $40; \i, $20; H, $12.
DISTRICT OF COLUMBIA
MACHINISTS' MONTHLY JOURNAL—
Monthly. Fraternal-Labor. Established 1888.
Sworn average circulation for year 1919, 180,000.
98 pages, 2 columns; length, 8 in.; width, 2%
in. Forms close 6th.
Advertising rates, agate, $14.07 an inch; full
page, $225; H, }4 or }4 pro rata.
INFANTRY JOURNAL — Monthly (1st). ,
Military. Established 1904. United States I
Infantry Ass'n, publishers. Subscription, $3 !
Sworn average circulation for year 1919, 5,000
128 pages, 2 columns; length, 8li in.; width
2% in. Can use matrices. Forms close 15th
Office, Union Trust Bldg.
Advertising rates, full page, $150; 14, $80
H, $50; ys, $25.
MISSIONARY— Monthly (1st). Catholic-
Missions. Established 1887. Apostolic Mis-
.sion House, publishers. Subscription, $2.
Detailed average circulation for year 1919,
152,914*. 40 pages, 2 columns; length, 8 in.;
width, 214 in. Cannot use matrices. Forms
close 1st of month preceding.
Advertising rates, (7 lines minimum) 75 cts.,
flat, a line; back cover, (2 colors), $250.
NATIONAL GEOGRAPHIC MAGAZINE—
Monthly (last). Literary-Geographic-Travel-
Scientific. Established 1888. National Geo-
graphic Society, publishers. Subscription, $3.50.
Guaranteed average circulation for year 1921,
7.50,000* net. 112 pages, 2 columns; length
of columns, 8J^ in.; width, 2J-4 in. Forms
close 15th.
Advertising rates, full pages, $2,000; J^, ^
or ys pro rata.
NATIONAL TRIBUNE— Weekly (Thur.).
Family. Established 1877. National Tribune
Co., publishers. Subscription, $2. Guaranteed
average circulation for 1919, 180,000. 8 pages,
7 columns; length, 20 in.; width, 2K in. Can
use mats.
Advertising rates, agate, 500 a line, flat.
Classified, 500 a line. Readers, $1 a line.
See advertisement on page 355.
NATION'S BUSINESS— Monthly (19th pre-
ceding). Commercial. Established 1912.
Chamber of Commerce of U. S. A., publishers.
Subscription, $3. Guaranteed average circula-
tion for 1921, 75,000 net paid. 92 pages, 3
columns; length, 10 }4 in.; width, 2 J/^ in. Cannot
use matrices. Forms close 1st to 5th month
preceding. Office, Mills Bldg.
Advertising rates, (minimum, 1 col.) full page,
.$600; two columns, $450; one column, $225.
Second or third cover (black only or black and
orange), $900; fourth cover, (black only or black
and orange), $1,000; other specified pages, $700.
PATHFINDER— Weekly (Saturday). News
Review. Established 1894. Pathfinder Pub.
Co., publishers. Subscription, $1. Sworn de-
tailed average circulation for six months ending
June, 1920, 286,854*. 32 to 48 pages, 3 columns;
length, 10 H in.; width, 21/3 in. Can use mats.
Advertising rates, agate, $1.25, flat, a line.
Back cover, $650. Readers, $5 a line.
See advertisement on page 327.
POST — Every morning including SUNDAY.
Independent. Established 1877. The Wash-
ington Post Co., publishers. Subscription, $10.
Sworn detailed average circulation for six months
ending March, 1920, daily, 56,685* net paid;
Sunday, 79,293* net paid. Daily, 12 to 18 pages,
Sunday. 74 to 86 pages, 8 columns; length, 215^
in.; width, 2^8 in- Can use matrices.
Advertising rates, agate, daily, 230 a line;
Sunday, 250; 1,000 lines, 210 or 230; 2,500 lines,
1921
NELSON CHESMAN & CO.'S RATE BOOK.
25
DISTRICT OF COLUMBIA
20f! or 22«f; 5,000 lines, 19»! or 21^; 10,000 lines,
18^or20fi. Position, 10 and 25% extra. ART-
GRAVURE Section (Sunday Edition only —
7 cols., 20y2x2H in.), 40 f! a line. Classified, 3(5.
per word. Readers (black face counts double),
$1.50; last or society page, $2; and first page,
$2.50 a count line; preferred, in body type, $1.50;
telegraphic, $2.
POSTAL RECORD— Monthly (1st). Postal.
Established 1887. National As.sociation of
Letter Carriers, publishers. Subscription, $1.00.
Claimed average circulation for 1920, 35,037.
28 pages, 3 columns; length, 9 J^ in. ; width, 2 3/16
in. Forms close 10th.
Advertising rates, $4.50 an inch; 85J-2 in.
within one year, $4.40; 171 in., $4.30; 256}.^
in., $4.15; 342 in., $4.05. Position and cover
pages, 25% extra. Readers, 45fi a line.
POSTMASTERS' ADVOCATE, THE —
Monthly (15th). Postal News. Established
1895. Postmasters' Advocate, Laurence Mills,
publisher. Subscription, $1. Circulation —
not given by publisher. 16 pages, 4 columns;
length, llJi in.; width, 2 3/16 in. Forms
close 1st.
Advertising rates, agate, 25^ a line; full page,
$120; 1/2. S65; M- *35. Readers, 30ji a line.
Classified, 5(i per word.
See advertisement on page 318.
R. F. D. NEWS— Weekly (Saturday). Rural
Free Delivery Carriers. Established 1902. W.
D. Brown, publisher. Subscription, $2. Claimed
average circulation for year 1919, 20,000. 16
pages, 3 columns; length, 10 in. Can use
matrices.
Advertising rates, agate, 25>! a line; full page,
$60; J/2. $35; H, $25; }4, $20. Classified, 5f
per word.
STAR — Every evening except Sunday; SUN-
DAY morning. Independent. Established,
1852. Evening Star Newspaper Co., publishers.
Subscription, $8.40. Sworn detailed average
circulation for six months ending March, 1920,
daily, 94,077 net paid; Sunday, 86,746 net paid.
Daily, 24 to 44 pages; Sunday, 72 pages, 8
columns; length, 21 Ji in.; width, 2% in- Can
use matrices.
Advertising rates, daily, 20ji a line, flat; Sun-
day, 20f. ROTOGRAVURE Section (Sunday
Edition, 7 columns, 2 1/12 x 20 2/7 inches.
Forms close 14 days in advance), 40 fS, flat, a line.
DISTRICT OF COLUMBIA
Position, 5 and 7 I4i a line extra. Classified.
4f! per word. Readers, $1.50 a line; in agate, 75^-
STARS AND STRIPES— Weekly (Sat.). Mili-
tary. Established in France, 1918; U. S. 1919.
The Stars and Stripes Pub. Co., publishers. Sub-
scription, $2. Guaranteed average circulation
for year 1921, 100,000 net paid. 8 pages, 7
columns; length, 19 J/^ in.; width, 2)4 in- Can
use matrices. Forms close Monday. Office,
200-209 Bond Bldg.
Advertising rates, agate, 60«i, flat, a line. Clas-
sified, Sji per word.
TIMES— Every evening including SUNDAY.
Independent. Established 1894. The Wash-
ington Times Co., publishers. Subscription,
$10.50. Sworn detailed average circulation for
six months ending March, 1920, daily, 55,998*
net paid; Sunday, 42,217* net paid. 16 to 32
pages daily; 40 to 52 pages Sunday. 8 columns;
length, 20 in.; width, 2 3^ in. Can use matrices.
Advertising rates, agate, 16?, flat, a line. Clas-
sified, 10^ a line. Position, 10 or 25% extra.
Readers, $1.50 a line; first page readers, $2 a line.
National advertisers have found that they
cannot cover the Washington, D. C. field
without the use of THE WASHINGTON
TIMES. Its service department renders in-
valuable aid in the proper marketing of new
products.
UNION POSTAL CLERK— Monthly (1st).
Fraternal Labor. Established 1904. Union
Postal Clerk Pub. Co., publishers. Subscription,
$1.00. Claimed average circulation for year 1920,
20,000. 64 pages, 2 columns; length, 10 in.;
width, 2^8 in- Cannot use mats. Forms close
15th.
Advertising rates, $10.00 an inch; page $80.00;
H. H, Vs page, pro rata; $9.75, $9.50 or $9.00
an inch, on contract for 3, 6 or 12 months; $76.00,
$72.00 or $64.00 for full page and pro rata for
yi, a or Vs page.
U. S. GOVERNMENT ADVERTISER—
Weekly (Thurs.) Government contracts. Es-
tablished 1882. U. S. Government Advertiser
(Inc.), publishers. Subscription, $10. Cir-
culation — not given by publisher. 32 pages, 4
columns; length, 13 in.; width, 2}4 in. Can-
not use matrices. Office, 511 Eleventh St.
Advertising rates, $2.10 an inch; specified
position, $2.50; 10,000 lines on yearly contract,
814^ a line.
A GOOD adoertising agency is one equipped by long experience and actual
•^* contact with the problems of advertising plus a record of success in
practice, integrity, financial strength, and strategical location.
26
NELSON CHESMAN & CO.'S RATE BOOK.
1921
FLORIDA
JACKSONVILLE— Population, 91,543. On
St. John's River and 5 railroads. (10 regular
steaniers each week for Northern Ports). Com-
mercial center of Florida of which it is the
largest city. Excellent harbor with 30-foot
channel to the ocean and has a very large
foreign and coast commerce in phosphate,
cotton, lumber, rosin, turpentine, cigars,
vegetables and fruits. A number of motion
picture companies in operation here; other
industries include naval stores, lumber, cigar
and cigar-box manufactures, coffee and spice
mills, cracker, candy, machinery, ship build-
ing, fruit packing establishments as well as
large nurseries; is also a prominent winter resort.
Bank clearings during 1919, .$450,587,496.58.
FARM AND LIVE STOCK RECORD—
Monthly (Second Thursday). Agricultural. Es-
tablished 1894. Florida Pub. Co., publishers.
Subscription, 500. Claimed average circulation
for year ending June, 1920, 11,000. 24 pages, 4
columns; length, 12^2 in.; width, 2 1/12 in.
Can use matrices. Forms close 5 days in ad-
vance.
Advertising rates, agate, 15 cts., flat, a line.
Two colors on quarter page, 50% extra; on half
page or larger, 25% extra.
FARMER AND STOCKMAN— Wepkly (Su )
Live Stock Breeders. Established 1899. Florida
Farmer Company, publishers. Subscription,
$1. Claimed average circulation for year 1918,
16,316. 32 pages, 4 columns; length, 133^ in.;
width, 2J4 in. Cannot use mats.
Advertising lates, agate, 25 p a line, flat.
Classified, 4jf per word.
FLORIDA METROPOLIS— Every evening
except Sunday. Democratic. Established
1887. The Metropolis Co., publishers. Sub-
scription, $5. Sworn detailed average circula-
tion for six months ending March, 1920, 20,740*
net paid. 12 to 32 pages, 7 columns; length,
21 34 in.; width, 21^8 in- Can use mats.
Advertising rates, agate, 7^ a line. flat. Posi-
tion, 15 and 25% extra. Classified, 7ff a line.
Readers, 30?f a line; telegraphic, 50 f.
TIMES-UNION — Every morning including
SUNDAY. Democratic. Established 186.5
Florida Pub. Co., nublishers. .Subscription,
$10. Sworn detailed avemge circulation,
for six months ending March, 1920, daily, 27,391*
net paid; Sunday, 33,803* net paid. Daily,
14 to 28 pages; Sunday, 48 to 60 pages, 8 columns;
length of columns, 21 in.; width, 2 1/12 in. Can
use matrices.
Advertising rates, agate, daily. 7<f. a line,
flat; Sunday, 8^. Position, 10 and 25% extra.
Readers. 250 a count line; telegraphic, 75e a
line. Classified, daily, 7f! a nonpareil line; Sun-
day, 8i.
MIAMI — Population, 29,549. On Biscayne Bay
with Steamer Service to Nassau, Key West and
Jacksonville; also .served by Florida East Coast
Railway. Grape fruit, oranges, avacadoes,
inaiigoes and other tropical fruits and many
kinds of vegetables; also forage grasses grown
and cattle raising extensively engaged in
throughout the surrounding territory. Great
tourist resort, entertaining 100,000 visitors
annually. 800 miles rock roads.
HERALD — Every morning including SUN-
DAY. Ind.-Democratic. Establi-shed 1910.
The Miami Herald, publishers. Subscription,
$9. Sworn detailed average circulation for six
months ending March, 1920 daily. 7,593* net
paid; Sunday, 9,065* net paid. 10 to 32 pages,
7 columns; length, 213^ in.; width, 2% in- Can
use matrices.
Advertising rates, agate, daily 5ff, flat, a line.
Sunday, 6^. Readers, daily or Sunday, 20^
a line; first page, $1.50. Classified, 12$; a line.
See advertisement on page 362.
METROPOLIS— Every evening except Sun-
day. Ind.-Democratic. Established 1903. Me-
tropolis Pub. Co., publishers. Subscription,
$7.80. Sworn detailed average circulation for
six months ending March, 1920, 7,991* net paid.
8 to 16 pages, 7 columns; length, 21 in.; width,
214 in. Can use mats.
Advertising rates, 5«f, flat, a line. Position,
25%, extra. Readers, 20^ a line; first page, oOf.
See advertisement on page 388.
PENSACOLA— Population, 31,035. On Pen-
sacola Bay and 2 railroads. Port of entry,
has excellent harbor and extensive commerce,
being nearer to Panama Canal and the coal
and iron fields of the Birmingham district than
any other Gulf Port. Ships vast quantity of
lumber, cotton, wool, tallow, hides, fishing
and naval stores. Largest fresh fish market
south of Baltimore. Its industries include fer-
tilizer factory; steel ship, wooden ship and
wooden reduction plants; dry dock; steel ship-
building plant; planing and saw mills, etc.
sixty manufacturing establishments in all,
with a combined capital of $2,000,000.00.
Pensacola Navy Yard and U. S. Naval Aviation
School and Fort Barrancas with Coast Artil-
lery located here. Annual income from the
various industries, $35,000,000..
JOURNAL — Every morning, including SUN-
DAY. Democratic. Established 1898. Jour-
nal Publishing Co. (Inc.), publishers. Sub-
scription, daily, $7.50. Sworn detailed average
circulation for six months ending March, 1920,
daily, 5,552 net paid; Sunday, 6,671 net paid.
8 to 24 pages, 7 columns; length, 20 in.; width,
2 J-6 in. Can use matrices.
Advertising rates, agate, daily, 3i; Sunday,
4^., fiat, a line. Position, 25% extra. Classified,
daily, 4fi a line; Sunday, 5^. Readers, 20c a line.
NEWS — Every evening except Sunday.
Democratic. Established 1885. Pensacola
News Pub. Co., publi.-ihers. Subscription, $7.
Sworn average circulation for six ni'titlis prior
to April, 1920, 5,560* net paid. 8 to 40 pages,
7 columns; length, 20 in.; width, 2}^ in. Can
use matrices.
Advertising rates, 3 0, flat, a line. Position,
25% extra. Readers, 150 a line. Classified,
1 ct. per word.
TAMPA — Population city proper (including West
Tampa), 60,000. It is situated on Hills-
fa )ro'a;i Biy, with the best protected deep
1921
NELSON CHESMAN & CO.'S RATE BOOK.
27
FLORIDA
water harbor on the Gulf coast. Regular lines
of steamers to Atlantic and Gulf Ports, with
large export trade to Europe and the Near
East, with more than a million and a quarter
tons of phosphate moving out each twelve
months. It is the center of the phosphate
district, naval stores and lumber business of
the State. Has three shipbuilding plants and
a marine railway of large size ; one shipbuilding
plant is constructing largest steel ships ever
turned out of a southern yard — 11,800 tons.
Largest clear Havana cigar manufacturing
center in the world, with more than 200 fac-
tories employing 15,000 skilled workers. Cigars
shipped from city year 1920, 418,000,000.
Payroll of cigar industry nearly $20,000,000
a year. Is center also of citrus fruit and vege-
table-growing section of the state — South
Florida shipped more than 11,000,000 boxes
of citrus fruits during 1919-20 season, and
nearly 60,000 carloads of products of fruit
groves and vegetable tracts. Center of west
coast tourist section, attracting around 100,000
visitors during 1919-20 winter season. Bank
clearings 1919, $97,439,849.09.
FLORIDA GROWER— Weekly (Sat.). Agri-
cultural. Established 1908. Florida Growers
Pub. Co., publishers. Subscription, $2. De-
tailed average circulation for six months ending
June, 1920, 16,763*. 24 to 40 pages, 4 columns;
length, 12 in.; width, 2}4 in- Can use mats.
Advertising rates, agate, 20fi, flat, a line.
Back or inside cover (two colors), $150; back
cover (3 or 4 colors), $175. Classified, 5ji per
word.
FLORIDA
HERALDO DOMINICAL— Weekly (Sunday).
Spanish-Independent. Established 1914. T.
de la Campa Gozoles, publisher. Subscription,
$2. Sworn average circulation for year 1919,
5,000* net paid. 16 pages, 6 columns; length,
19 in.; width, 2J^ in. Cannot use matrices.
Advertising rates, 20 cts. an inch.
TIMES — Every evening except Sunday.
Democratic. Established 1893. Tampa Pub.
Co., publishers. Subscription, $7. Sworn aver-
age circulation for six months prior to April,
1920, 13,141 net paid. 12 to 24 pages, 7 col-
umns; length, 22 in.; width, 2}4 in. (ian use
matrices.
_ Advertising rates, 3 J^ cts. a line, flat. Posi-
tion, 15 and 25% extra. Readers, 15 cts. a line.
Classified, 1 ct. per word.
TRIBUNE — Every morning including SUN-
DAY. Democratic. Established 1894. Tampa
Tribune Pub. Co. (Inc.), publishers. Subscription,
$8. Sworn detailed average circulation for six
months ending May, 1920, daily, 20,871 net
paid; Sunday, 26,939 net paid. Daily, 12 to 16
pages; Sunday, 34 to 100 pages; 7 columns;
length, 21 in.; width 2}4 in. Can use matrices.
Advertising rates, agate, daily, 7f a line;
Sunday, 8p; 1,000 lines on yearly contract,
6}4i or 7Hf!; 3,000 lines, 6f! or 7i; 5,000 lines,
50 or 6fi. Position, 25% extra. Readers, 20 ^
aline; telegraphic, 50f!. Classified, li per word.
GEORGIA
ALBANY— Population, 11,555. Seat of Douger-
ty County. On Flint River, at head of navi-
gation and is served by — Ga. S'thwest &
Gulf; Seaboard Air line; Atlantic Coast Line;
Ga. N'thern; Cent, of Ga. Railroads. Center
of paper shell pecan and fruit growing district,
also cotton, corn and peanuts grown in abun-
dance; other industries of importance are: —
several large brick and guano plants; oil mills;
cotton compress; peanut product plants; cotton
factory. Annual income from various indus-
tries, $6,000,000.
HERALD — Every evening except Sunday.
Democratic. Established 1891. Herald Pub-
lishing Co., publishers. .Subscription, $7. Sworn
average circulation for six months prior to April,
1920, 4,551* net paid. 8 to 20 pages, 7 columns;
length, 20 }/2 in. ; width, 2 3/16 in. Can use mats.
Advertising rates, 42 ji in., flat. Position, 25%
additional. Amusement and political copy
63 p in. Readers, 15 ji counted line.
AMERICUS — Population, 9,010. County seat
of Sumter County.
»
TIMES-RECORD —
See advertisement on page 326.
ATLANTA— Population, 200,616. Fourteen
radiating steam railroad lines. One of the
most important manufacturing and distribut-
ing centers in the entire South. The principal
industries are as follows: Flour, paper, steel,
furniture, shoes, proprietary medicines, ready-
to-wear clothing, wooden ware, cotton and
cotton oil mills and agricultural implement
factory together with several fertilizer fac-
tories; over 500 nationally known manu-
facturers and producers maintain Southeastern
headquarters here because of the city's strategic
location, 500 local factories produce a thousand
different articles. Its trade in lumber is no less
important than that of cotton and is the
most important southern horse and mule mar-
ket. Southern headquarters for insurance
companies, automobile manufacturers and
many other concerns doing a national business.
Seat of Emory University, Oglethorpe Uni-
versity, Georgia School of Technology, Agnes
Scott College, Cox College, Washington Semi-
nary for young ladies, Atlanta Medical College,
two Dental Colleges and a College of Pharmacy,
as well as the following colored institutions:
Atlanta University, Clark Theological School,
Gammon School of Theology and Spelman Uni-
versity. Postal receipts for 1919, $2,632,354.56.
Bank clearings during 1919, $3,290,186,378.00.
AMERICAN — Sunday edition of Georgian,
which see.
CHRISTIAN INDEX— Weekly (Thursday).
Baptist. Established 1821. Index Pt'g. Co.,
publishers. .Subscription, $2. Sworn detailed
average circulation for year ending March,
28
NELSON CHESMAN & CO.'S RATE BOOK.
1921
GEORGIA
1920, 19,207 net paid. 32 pages, 3 columns;
length, 10^ in.; width, 2% in.
Advertising rates, $2.69 an inch.
CONE & WOODSMAN, Inc.
See advertisement on pages 322 and 323.
COTTON— Monthly (5th). Textiles. Es-
tablished 1872. W. R. C. Smith Pub. Co.,
publishers. Subscription, $1. Sworn detailed
average circulation for six months ending Dec,
1919, 5,676. 200 pages, 2 columns; length, 10
in.; width, 3H in. Forms close 24th.
Advertising rates, full page, $85; }4, $50; }4<
S30; Vs, $18; six months' contract, $77.50, $45,
$27, or $16; yearly contract, $70, $40, $24 or $14.
DIXIE MOTOR NEWS— Semi-monthly (1st
and 15th). Automobile Tire & Accessory Trade.
Established 1920. Dixie Motor News Co.,
publishers. Subscription, $1.50. Claimed aver-
age circulation for three months ending Aug.,
1920, 5,000. 36 pages, 3 columns; length, 10
in. ; width, 2 }4 in. Cannot use matrices. Forms
close 10 days in advance. Office, Alfriend Bldg.
Adverti-sing rates, $2.50 an inch; full page,
$76; Ji, $40; M. S25; Vg, $15. Discounts of
6%, 8% or 12% on 3, 6 or 12 month contract.
GEORGIA
CONSTITUTION— Every morning including
SUNDAY and TRI-WEEKLY, Tuesday, Thurs-
days and Saturdays. Democratic. Established
1868. Constitution Pub. Co., publishers. Sub-
scription, daily, $7.50; Sunday, $3.25. Tri-
weekly, $1.50. Sworn detailed average circula-
tion for six months ending March, 1920, daily,
50,851* net paid; Sunday, 57,506* net paid;
tri-weekly, each issue, 124,482* net paid. Daily
and Sunday, 12 to 84 pages; tri-weekly, 8 to
12 pages; all editions, 8 columns; length, 21J^
in.; width, 2 in. Can use matrices.
Advertising rates, agate, daily or Sunday,
18>; a line; 1.000 lines, 15r, 2,000 lines, 13fi.
Position, 22e. 1S(: or 16d; Amusements, 15^, flat;
Schools. Colleges and Resorts, 13 ji a line. Readers,
40f a line; telegraphic, $1.50. Classified, 18); a
line. TRI-WEEKLY, covering 3 issues, 90f a
line. Readers. $2 a line; first page, $3.50. Class-
ified, 90(5 a line.
See advertisement on page 396.
FROST, LANDIS & KOHN —
See advertisement on pages 324, 325 and 326.
GEORGIA FARM JOURNAL— Monthly (4th
Monday). AgricMltuxal. Established 1920.
The^ Morganhall, publishers. Subscription, $1.20.
Claimed average circulation for three months
ending March, 1920, 7,500. 8 to 16 pages, 4
columns; length, 13 2/7 in.; width, 2 3/16 in.
Can use matrices. Forms close 2nd Mondav.
Advertising rates, agate, lOji a line. Back
•page, Iji a line extra; two colors (full page copy
only), 3p a line extra. Readers, $2.10 an inch.
GEORGIAN — Every evening except Sunday.
AMERICAN, Sunday. Democratic. Estab-
lished 1906. The Georgian Company, pub-
hshers. Subscription, $9.50. Sworn detailed
average circulation for six months ending March,
1920, daily, 39,433 net paid; Sunday, 94,811
net paid. Daily, 16 to 28 pages; Sunday, 48
to 72 pages; 8 columns; length, 20 1/7 in.;
width, 2ys in. Can use matrices.
Advertising rates, agate, daily, 12p; Sunday,
15(, flat, a line. Position, 15 and 25% extra.
Readers, daily or Sunday, 40 f a count line.
Classified, daily or Sunday, 18fi a line.
INDEPENDENT— Weekly (Thursday). Col-
ored-Independent. Established 1903. Inde-
pendent Pub. Co. (Inc.), publishers. Sub-
scription, $1.50. Guaranteed average circulation
for year 1921, 41,000. 8 pages, 6 columns;
length, 20 in.; width, 2 J^ in. Cannot use mats.
Advertising rates, agate, 7fi a line, flat. Read-
ers, $1 an inch.
JACOBS AND COMPANY.
See advertisement on pages 307, 308, 309,
310 and 311.
JOURNAL — Every evening except Sunday.
SUNDAY morning and TRI-WEEKLY, Tues.-
Thurs.-Sat. Democratic. Established 1883,
The Atlanta Journal Co., publishers. Subscrip-
tion, daily, $7.50; Sunday, $3.25; Semi-Weekly.
$1.50. Sworn detailed average circulation 'or
six months ending March, 1920, daily, 56,892*
net paid; Sunday, 76,440* net; semi-weekly,
each issue, 81,533* net paid. Daily, 16 to
24 pages; semi-weekly, 8 pages; Sunday, 40
to 78 pages, 7 columns; length, 21 in.; width,
2 14 in. Can use mats.
Advertising rates, agate, daily or Sunday
18fi a line; 1,000 lines, within one year, 16?;
2.000 lines, 14 <. Position, 25% extra. Schools
and Colleges or Resorts, 14 f!, flat, a line. Clas-
sified, 18p a line; three consecutive times, l&f,
7 times, 14?. Readers, non-pareil, 40ff a line;
telegraphic, $2; SEMI-WEEKLY, display or
classified. 60?, flat, a line, covering three issues;
full position, 10% extra. Readers, $1.20 a line.
See advertisement on page 389.
SODA DISPENSER — Monthly (15th).
Trade. Established 1907. Donald A. Loyless,
publisher. Subscription, 50 cts. Claimed aver-
age circulation for year, 1919, 7,571. 50 pages,
2 columns; length of columns, 9 in.; width, 3J^
in. Forms close 1st.
Advertising rates, full page, $60; 5^2, $36;
34, $22; H. $13. Discounts on 3, 6 or 12 months.
SOUTHERN BANKER— Monthly (1st). Fi-
nancial. Established 1903. Southern Banker
Pub. Co., publishers. Subscription, $2.50.
Circulation — not given by publisher. 104 to
112 pages, 2 columns; length, lOM in-; width,
3}/^ in. Can use matrices. Forms close 5 to
8th. Office, Candler Bldg.
Advertising rates, agate, 20)i a line; full page,
$65; 6 times, $57.50; 12 times, $50; H page,
$.35, $30 or $27.50; K page, $20, $17.50 or $15.
Classified, position wanted, 10^ a line; for sale,
$1.50 an inch. • —
SOUTHERN CULTIVATOR AND DIXIE
FARMER — Semi-monthlv (1st & 15th). Ag-
ricultural. Established 1843. The Cultivator
Pub. Co., publishers. Subscription, $1. Detailed
average circulation for year 1921, 44,779*.
32 pages, 3 columns; length, 11 in.; width,
2^ in. Can use matrices. Forms close 10
days in advance.
Advertising rates, agate, 30 cts. a line.
SOUTHERN ENGINEER— Monthly (1st).
Technical. Established 1904. W. R. C. Smith
Pub. Co.. publishers. Subscription, 50 cts.
Sworn detailed average circulation for twelve
months ending June, 1920, 19,288 net paid. 160
pages, 2 columns; length of columns, 10 in.; width,
3}4m. Forms close 12th.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
29
GEORGIA
Advertising rates, full page, $95; J^, $58;
14' $38; 'g, $25; six months contract, $90, $55,
$35 or $22.50; one year, $85, $52, $32 or $20.
SOUTHERN RURALIST — Semi-monthly.
(1st and 15th). Agricultural. Established
1893. Southern Ruralist Co., publishers. Sub-
scription, 50 cents. Sworn detailed average cir-
culation for first six months, 1920, 304,462 net
paid. 24 to 64 pages, 4 columns; length, 13%
in.; width, 2}/i in. Forms close fifteen days in
advance.
Advertising rates, agate, $2 a line, fiat; full
page, $1,504; extra color, $50 additional; back
cover, two colors, $1,750. Classified, lOfi per
word.
See advertisement on page 401.
WESLEYAN CHRISTIAN ADVOCATE—
Weekly (Friday). Methodist. Established
1836. Wesleyan Advocate Board of Trustees,
publishers. Subscription, $2. Sworn average
circulation for year ending March, 1920, 9,653*
net paid. 32 pages, 3 columns; length, 10}^
in. ; width, 2 1/5 in.
Advertising rates, $1 an inch.
AUGUSTA— Population, 52,548. On Savannah
River and 9 railroads. Has a $100,000.00
barge line to coast. Has a 54,000 horse power
water power plant and thirteen large cotton
factories as well as flour and lumber mills,
cotton seed oil mills, 4 ice factories, chemical
and marble works, foundries; brick yards and
machine shops of the Georgia R. R., Central
of Georgia shops and C. & W. C. railroad shops.
Big fruit growing and canning factories, as well
as one of the largest inland markets of the
world in cotton. Seat of Medical College of
Georgia. There has been constructed a $2,-
000,000.00 levee to protect city from floods; also
government Post Office, costing, $325,000.00
and two modern, 10 and 17 story office build-
ings. Annual value of manufactured products,
$122,000,000. Bank clearings during 1919,
$230,462,786.23.
CHRONICLE — Every morning including
SUNDAY. Democratic. Established 1785.
Augusta Chronicle Pub. Co., publishers. Sub-
scription, $9. Sworn detailed average circula-
tion for six months ending March, 1920, daily,
9,972 net paid; Sunday, 9,438 net paid. 10 to
60 pages, 7 columns; length, 21 in.; width, 2^ in.
Can use matrices.
Advertising rates, agate, il^i, flat, a line.
Classified, im per word. Readers, 30(5 a line.
See advertisement on page 330.
HERALD — Every evening except Sunday;
SUNDAY morning. Estabhshed 1890. Her-
ald Pub. Co., publishers. Subscription, $9.
Sworn detailed average circulation for six months
ending March, 1920. daily, 13,535 net paid;
Sunday, 9,776 net paid. Daily, 10 to 24 pages;
Sunday, 36 to 50 pages, 7 columns; length, 21 '4
in.; width, 2 Jg in. Can use matrices.
Advertising rates, 5?, flat, a linej in full posi-
tion, 6f; next to reading, 5}^e. Readers, 15)
a line. Classified, IMfi per word.
COLUMBUS— Population, 31,125. Located at
the head of navigation on the Chattahoochee
River and is served by three railroads. The
leading cotton manufacturing town of the
South, with 12 cotton and hosiery mills having
GEORGIA
382,000 spindles; also sewer pipe, fertilizer,
bottling, building material, show case and
fixture, agricultural implement, iron and plow
works; bagging factories; flour mills; and other
industries, making more than 200 articles.
Hydro-electric center with practically all in-
dustries operated by this form of power. Ft.
Benning, permanent small-Arms training
school, the largest of its kind in the world, is
located on 98,000 acres of land eight miles
from Columbus. It accommodates 5,000
officers of the U. S. Army. Annual income
from the various industries, $33,430,044.16.
ENQUIRER-SUN— Every morning includ-
ing SUNDAY. Democratic. Established 1828.
Enquirer-Sun Company, publishers. Subscrip-
tion, $7. Sworn detailed average circulation
for six months ending March, 1920; daily,
4,524* net paid; Sunday, 4,485* net paid. Daily,
8 to 12 pages; Sunday, 20 to 28 pages; daily and
Sunday, 7 columns; length, 20 in.; width, 2^
in. Can use matrices.
Advertising rates, agate, 30 a line, flat.
Readers, 20fi a line. Classified, 10 word.
LEDGER — Every evening except Saturday
and Sunday; SUNDAY morning. Democratic.
Established 1S86. R. W. Page, publisher.
Subscription, $9. Sworn detailed average cir-
culation for six months ending March, 1920;
daily, 7,531 net paid; Sunday, 7,494 net paid.
10 to 28 pages, 7 columns; length 21 J^ in.; width
2J/sin. Can use matrices.
Advertising rates, agate, 4ff, flat, a line. Posi-
tion, 20% extra. Classified, Iji per word. Read-
ers, 20fi a line.
See advertisement on page 336.
SOUTHEAST LIVE STOCK — Monthly
(15th). Agricultural and Live Stock. Estab-
lished 1914. South East Live Stock Co., pub-
lishers. Subscription, $1. Circulation — not
given by publisher. 48 pages, 2 and 3 columns;
length, 12 in.; width, 3 3/14 and 214 in- Cannot
use matrices. Forms close 1st.
Advertising rates, $1.75 an inch. Classified
20 p per word.
MACON — Population, 52,525. On Ocmulgee
River and 6 railroad lines. Home of "The
Chautauqua of the South"; "Masonic Grand
Lodge of Georgia"; "Georgia State Fair".
Is in the heart of the famous peach belt, being
the distributing point for said product. Has
a vast trade in cotton of which 150,000 bales
are received annually and of which probably
50,000 bales are used in their cotton mills.
Is the largest brick market in the South,
having an annual out-put of 100,000,000.
Manufacturers also include machine shops;
sash and blind works; railroad repair shops,
sewer pipes, iron and brass foundries; fertiliz-
er, wagon, implement-handle and harness fac-
tory; cotton seed oil and products and saw
mills. Combined pay rolls of the various
industries amounting to more than $500,000
per month. Hydro Electric Power Municipal
Water Plant, 14,000,000 gallons daily capacity.
Seat of Mercer University, Pio Nono College,
Wesleyan Female College, Georgia Academy
for the Blind, St. Stanislaus College (Catholic),
M. De Sales Academy (Catholic), Ga-Ala.,
Business College and five institutions for colored
people. Property values (not including public
and charitable institutions), $100,000,000
30
NELSON CHESMAN & CO.'S RATE BOOK.
1921
GEORGIA
Bank clearings for year 1919, $365,957,539.
Annual value of manufactured products, $60,-
000,000.
NEWS — Every evening except Sunday. SUN-
DAY morning. Democratic. Established
1884. Macon News Printing Co., publishers.
Subscription, $7. Sworn detailed average cir-
culation for six months ending March, 1920,
daily, 19,332* net paid; Sunday, 18,440* net
paid. Daily, 10 to 24 pages; Sunday, 32 to
60 pages; 7" columns; length, 20 in.; width, 2J^
in. Can use matrices.
Advertising rates, 8j! a line; 1,000 lines, T f;
2,000 lines, 6)i. Hotels and Resorts, 7?;, flat, a
line; Schools and Colleges, 6^, flat. Position, 10
or 25% extra. Classified, 2j! per word. Readers,
60^ a line, brevier, 25^; telegraphic, 60fi.
The Macon News first in circulation, ser-
vice, results and in the minds of Central
South Georgia's thinking people.
TELEGRAPH — Every morning, including
SUNDAY. Democratic. Established 1826.
Macon Telegraph Pub. Co., publishers. Sub-
scription, $8. Sworn detailed average circula-
tion for six months ending March, 1920; daily,
18,920* net paid; Sunday, 18,576* net paid.
Daily, 14 to 24 pages; Sunday, 40 to 60 pages,
8 columns; length, 20 in.; width, 2 in. Can
use matrices.
Advertising rates, agate, 8f! a line; 1,000
lines, 7p; 2,000 lines, 6^. Position, 25% extra.
Classified, IJ^fi per word. Readers, 25fi a line.
ROME — Population, 14,146. On Coosa River
and is served by seven railway systems. Is
an important cotton market and has large
cotton compresses. In the center of a thriv-
ing agricultural and mineral producing terri-
tory. Foundries and machine shops locat-
ed here; also furniture, basket, pants, hosiery,
fertilizer, plow, wheelbarrow, scale, sewer pipe,
shirt and stove factories; iron furnace, tannery
and pressed brick factories. Shorter College
and a number of other thriving educational
institutions are located here.
GEORGIA
NEWS — Every evening except Sunday; SUN-
DAY morning. Democratic. Established 1919.
News Pub. Co., publishers. Subscription, $6.
Claimed average circulation for six months ending
March, 1920, 4,500. 8 to 32 pages, 8 columns;
length, 21 in. ; width, 2 1/12 in. Can use matrices.
Advertising rates, agate, 2}^fi a line, flat.
Position, 25% extra. Readers, lOfi a line. Clas-
sified, 4JS a line.
SAVANNAH— Population, 75,000. On Savan-
nah River and 7 railroads. Port of entry,
has fine harbor and is the leading commercial
city of Georgia. Coast-wide steamship lines
with frequent sailings to New York, Boston,
Baltimore, Philadelphia and Jacksonville, Fla.
The largest trade o'^ any city in the world in
naval stores; also in manufacture and shipping
of fertilizers and second largest trade of any
city in the United States in cotton. Large
ship-building and lumber plants; pulp mill,
sugar refinery. Bank clearings covering year
1919, $487,813,232.34.
NEWS — Every morning including SUNDAY.
Democratic. Established 1850. Morning News
Co. (Inc.), publishers. Subscription, daily and
Sunday, $9. Sworn detailed average circulation
for six months ending March, 19:^0, daily, 20,572*
net paid; Sunday, 23,421* net paid. 8 to 36
pages, 7 columns; length, 21 in.; width, 2J^ in.
Advertising rates, agate, daily \0t: Sun-
day, lOf^; 1,000 lines, on yearly contract, 7 or
%i; 2,000 lines, 5H or QVii; 3,000 Unes, 5 or
6^. Mail Order, Literature, Schools, Resorts
or Tours, daily or Sunday, 6f! a line. Position,
i^f! and 10 a line extra. Readers, (minion),
20?f a line. Classified, 30 f! for 25 words or less.
PRESS — -Every evening, except Sunday. Es-
tablished 1892. Democratic. Pleasant A.
Stovall, publisher. Subscription, $7.50. Sworn
detailed average circulation for six months ending
March, 1920, 14,928* net paid. 12 to 28 pages,
7 columns; length, 21 inches; width, 2% iii- Can
use matrices.
Advertising rates, agate, 5f5 a line, flat. Posi-
tion, 10% and 25% extra. Classified, \i per
word. Readers, 20 $i a line.
See advertisement on page 353.
IDAHO
BOISE— Population, 1919 estimate, 20,000.
Capital and commercial center of Idaho.
County seat of Ada county. On Oregon
Short Line R. R. and 60 miles of interurban
electric line connect adjacent towns with
Boise. Arrowdock Dam, having a capacity
of 244,300 acre feet, located 20 miles from
Boise. Leading industries are creameries,
candy, harness, apiary (bee-keeping) supply
and canning factories, prune evaporators,
quarries, cement, soap, brick, tent and awning
works, packing houses, foundries, machine
shops and printing houses. Boise Barracks,
U. S. Assay office, Land Office, State Capitol,
State Penitentiarv and Soldiers' Home located
here. Bank Clearings during 1919, $92,245,-
930.
CAPITAL NEWS— Every evening except
Sunday; SUNDAY morning. Independent.
Establi-shed 1901. Capital News Pub. Co.
Ltd.. publishers. Subscription, $7.20. Claimed
average circulation for six months prior to April,
1920, 10,776* net paid. Daily, 8 to 16 pages;
Sunday, 26 to 36 pages; daily and Sunday, 7
columns; length, 20 in.; width, 2% in. Can
use matrices.
Advertising rates, 5f! a line; 1,000 lines, 4^.
Position, 10 and 25% extra. Classified, l^ii
per word. Readers, 20f5 a line, lOfi subsequent
insertion.
IDAHO FARMER— Weekly (Thur.). Agri-
cultural. E.stablished 1895. Cowles Pub. Co.,
Spokane, Wash., publishers. Subscription, 25ji.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
31
IDAHO
Sworn detailed average circulation for six months
ending June 30, 1920, 32,436 net paid. 28 to
64 pages, 4 columns; length, 13}^ in.; width,
2 5/16 in. Can use matrices.
Advertising rates, agate, 2of a line; in combina-
tion with Washington Farmer and Oregon Farmer,
70f a line. Classified, (in combination only), 7)i
per word.
IDAHO STATESMAN— Every morning in-
cluding SUNDAY. Republican. Established
1864. Statesman Printing Co., publishers,
Subscription, S9. Sworn detailed average cir-
culation for six months ending June, 1920; daily,
14,737* net paid; Sunday, 14,972* net paid.
8 to 36 pages, 7 columns; length, 21 in.; width,
2J^ in. Can use matrices.
Advertising rates, agate, 5pi a line, flat. Posi-
tion, 10 and 25^ extra. Readers, 20p a count
line. Classified, 1 f per word.
IDAHO
NAMPA — Population, 9,000. Located in a
fertile farming and fruit growing country.
Railroad lines in seven directions — 15 steam
trains and 30 interurban electric trains daily
— touching every business center in Southern
Idaho; is the junction city for the branch
line running to state capital. Is the physical
and commercial hub of the finest body of
irrigated land in America and is the dairy
center of Idaho and home of second largest
milk condensery in the country. Northwest
Homeless College located here.
FREE PRESS— Every morning except Sun-
day. Independent. Established 1919. Co-
operative Pub. Co., Publishers. Claimed average
circulation for year 1920, 5,000. 8 to 16 pages,
7 columns; length, 20 in., width, 2 1/6. Can use
matrices.
Advertising rates, agate, 3 cts. flat, a line.
Position 25% extra. Readers, 20 cts. a line. Clas-
sified, 5 cts. a line.
ILLINOIS
ALTON — Population, 24,417. Located 25 miles
north of St. Louis, on Mississippi river; Chicago
& Alton; Cleveland, Cincinnati, Chicago & St.
Louis (Big 4) ; Chicago, Burlington & Quincy.
Chicago, Peoria and St. Louis and Illinois
Terminal railroads. Considerable river trade
and is a distributing point for farm products.
Large manufacturing district, producing bot-
tles, pig lead, strawboard, castings, tools,
cartridges, stokers, mine cars, brick, sewer
pipe, oil products, powder, flour, meat pro-
ducts, stone and sand. Monthly pay roll,
$1,000,000. Seat of Shurtleff College, Ursu-
line Academy, Monticello Seminary and Wes-
tern Military Academy. Annual value of
manufactured products, $52,000,000.
TELEGRAPH — Every evening except Sun-
day. Republican. Established 1836. Tele-
graph Printing Co., publishers. Sworn detailed
average circulation for .six months ending June,
1920, 5,015 net paid. 8 to 20 pages, 7 columns;
length, 20 in. ; width, 2 1^ in. Can use mats.
Advertising rates, agate, 2J-^fi a line. Posi-
tion, 15 or 25% extra. Readers, 10 jS a line.
Classified, ly^i a count line.
AURORA — Population, 41,242. Located in the
center of what is claimed to be the finest
farming land in the world; on 6 railroads and
is the center of an interurban system extending
in every direction. Three-fourths of street
m'ileage is paved. Maintains its own lighting
plant; likewise its own water works, supplying
every part of the city from six artesian wells.
Industries include large cotton and flour mills,
machine shops, scraper and dumper, pumping
and conveying machinery, carriage, sash and
blind, cement mixer, glycerine and its products,
binder-board, steel cabinet, garment, corset,
silver ware, brass ware, automobile, pneumatic
and electric tool, motorcycle and door hanger
factories, packing plant, stove and range and
cooperage works, also locomotive car shops of
the C. B. & Q. R. R. Annual value of manu-
factured products, $18,000,000. Bank clearings
during 1920, $31,693,000.71.
BEACON-NEWS — Every evening except Sun-
day; SUNDAY morning. Republican. Es-
tablished 1846. Aurora Beacon Pub. Co.,
publishers. Subscription, $6. Sworn detailed
average circulation for six months ending March,
1920, daily, 16,087 net paid; Sunday, Claimed,
16,375 net paid. 12 to 20 pages, 8 columns;
length, 21 in.; width, 2 in. Can use matrices.
Advertising rates, agate, 5J^f, flat, a line.
Classified, Ijf per word. Readers, 5f per word.
B ATA VIA — Population, 1918 estimate, 5,476.
Located 38 miles west of Chicago, on Chi-
cago, Burlington and Quincy, and Chicago
and Northern Western Railway systems.
Dairy and farming district. Lime stone
quarries in vicinity. Large agricultural im-
plement factories.
HOUSEHOLD JOURNAL— Monthly (1st).
Family and floral. Established 1908. The
Household Journal Co., publishers. Subscrip-
tion, 35f^. Detailed average circulation for year
1919-20, 476,884*. 24 to 64 pages, 4 columns;
length, 12 J/g in. ; width, 2 3^8 in- Can use mats.
Forms close 18th.
Advertising rates, agate, $1.90 a line; full
page, $1,000; back cover, (in colors), $1,150.
Classified, 30 {! per word.
See advertisement on page 407.
BLOOMINGTON— Population, 32,000. Seat
of McLean County. Six steam and two
electric railways. Coal mining extensively
carried on and breeding of fine horses and im-
ported stock largely engaged in. Great
horse market; annual sales, $1,100,000.00. An-
nual pay roll of $6,000,000 divided among
75 manufacturing establishments and fac-
tories, including machine shops of the C. & A.
32
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
Ry., which employs more than 2,000 men.
Seat of Illinois State Normal School and
Illinois Wesleyan University. Annual value
of manufactured products and jobbing houses,
$30,000,000. Bank clearings covering first
six months 1920, $55,000,000.
BULLETIN — Every evening except Satur-
day and Sunday; SUNDAY morning. Ind.-
Democratic. Established 1S80. Braley &
O'Donnell, publishers. Subscription, $6.
Sworn detailed average circulation for six months
ending ^larch, 1920, daily, 6,652 net paid; Sun-
day, 8,316 net paid. Daily, 8 to 16 pages;
Sunday, 16 to 36 pages, 7 and 8 columns; length
of columns, 21 in.; width, 2}^ in. Can use
matrices.
Advertising rates, agate, S}4i a line, flat.
Positions, 15 or 25% extra. Classified, Ifi per
word. Readers, 30 (! a line.
PANTAGRAPH — Every morning except Sun-
day. Republican. Established 1846. The
daily Pantagraph (Inc.), publishers. Sub-
scription, $5. Sworn average circulation for six
months ending March, 1920, 17,-418* net paid;
8 to 24 pages, 8 columns; length, 21 in.; width,
2 in. Can use matrices.
Advertising rates, agate, SHs^ a line; 2,500
lines, 5c. Position, 25 "^c extra. Readers, 2oi
a line. Classified, 2j! per word.
SCHOOL AND HOME EDUCATION— Also
—THE ILLINOIS TEACHER. Monthly (1st
except July and August). Educational. Es-
tablished 1881. The Public School Pub. Co.,
publishers. Subscription, $2. Sworn combined
average circulation for six months ending June,
1920, 22,631*. 64 pages, 3 columns; length,
1014 in.; width, 2 §4 in. Forms close 10th.
Can use mats.
Advertising rates, covering both publications
agate, 30 p a line; 10% or 20% discount on 3
or 10 times; 1,000 lines on contract, 18p.
CANTON— Population, 10,928. On two rail-
roads and one interurban line. At the buckle
of the famous Illinois Corn Belt. Trade center
for a very rich farming and mining district.
The home of the largest and oldest permanently
established plow factory in the world; other
industries include large agricultural imple-
ment works, machine shops and foundry, over-
all factory as well as brick, tile and cigars;
a number of coal mines in vicinity.
LEDGER — Every evening except Sunday.
Independent. Established 1912. Canton
Ledger Co., publishers. Subscription, $6.
Sworn detailed average circulation for six months
ending March, 1920, 5,758 net paid. 8 to 16
pages, 7 columns; length of columns, 20}^ in.;
width, 2 l-i in. Can use matrices.
_Advertising rates, agate, 2 J^p a line. Position,
15% and 25% extra. Readers, 15f a line. Clas-
sified, Ip per word.
REGISTER — Every evening except Sunday.
Republican. Established 1890. Canton Reg-
ister Pub. Co., publishers. Subscription, $5.00.
Sworn detailed average circulation for six months
ending March, 1920, 3,215* net paid. 8 to
16 pages, 7 columns; length of columns, 21 in.;
width, 2J^ in. Can use matrices.
ILLINOIS
Advertising rates, agate, 2^t a line; 350
line contract, 2}^^; 700 lines, 2Ji0; 1,400 line, 2e.
Readers, 150 a line. Classified, Ip per word.
CENTRALIA — Population, which includes the
adjoining suburbs of Central City and Wamac,
16,000. Known as the capital and gateway
of "Egypt." Located in a thriving dairying,
fruit and grain rai.sing district, which is also
rich with highly modern coal mines and oil
fields. Is served by Illinois Central (two
lines); Chicago, Burlington & Quincy; South-
ern; Railway Systems, there being 30 passenger
trains daily. Is a di\asion point of Illinois
Central, with $2,000,000 (Including I. C. and
Burlington) shops and 1400 employees.
Leading industries are envelope, shoe heel,
cigar (four) and overall factories; v-inegar
works; creamery and ice cream plant; ice
(two) and printing (three) plants; flour and
planing mills; marble and bottling (two) works.
About 4,000 workers are employed in the vari-
ous enterprises, with an annua! pav roll of
$3,000,000. Bank deposits, $3,500,000.
SENTINEL — Every evening except Sunday-
Independent. Established 1863. Verne E.
Joy, publisher. Subscription, $7.80. Sworn de-
tailed average circulation for three months
ending March, 1920, 4,572* net paid. 8 to 12
pages, 7 columns; length of columns, 20^4 in.;
width, 2 J4 in. Can use matrices.
Advertising rates, agate, 2}^2p a line; next to
reading, 2 ^Ip; full position, 3p. Composition, 7f
an inch additional. Readers, (brevier), 15p a
count line; following news, 20 e; preceded and fol-
lowed by news, 250. Classified, Ip per word.
CHAMPAIGN-URBANA— Population, 30,000.
Located in, and is seat of Champaign County,
the very center of the world'^ famous corn belt
district with the highest priced farm lands in
the United States. Third richest agricultural
county in United States and third largest
county in area in Illinois. County population,
60,000. Four railroads. Main railroad shops
Illinois Central and New York Central. Manu-
facturing devoted largely to textile goods,
foundries, tools, portable houses, elevating
cranes, locomotive cranes. Annual income
from various industries, $3,000,000.00. Twelve
banks. Better and more beautiful homes in
Champaign-Urbana than any other city in
Illinois excepting Chicago. Home of great
L'niversity of Illinois with 3,600 acres of land
and 9,000 students which gives the district
income of $7,000,000.00 annually.
NEWS-GAZETTE — Every evening except
Sunday; SUNDAY morning. Republican. Es-
tablished 1804. D. W. Ste\-ick, publisher.
Subscription, $6. Sworn detailed average cir-
culation for six months ending March, 1920;
daily, 8,643 net paid; Sunday, 8,748 net paid.
Circulation A. B. C, 12 months' period ending
6-30-20, 9,207. 10 to 32 pages, 7 columns;
length, 21 |i in.; width, 2}4 in. Can use mats.
.4dvertising rates, agate, 4 0a line, flat. Com-
position, 100 an inch, additional. Position,
25% extra. Readers, 250 a line. Classified,
20 per word.
See advertisement on page 402.
CHICAGO— Popularion, 2,701,212. Chicago is
a metropolis of the first rank and the great
central market of the United States. It is
1921
NELSON CHESMAN & CO.'S RATE BOOK.
33
ILLINOIS
the second city in point of population in the
United States and the fourth in the world.
It is the greatest railroad center, being the
terminus of 39 railways, including 22 great
railway systems. The region around and
which looks to Chicago as the market of its
chief commodities, is an area rich in mineral
resources and the richest area of the size on
earth in the matter of soils. The city is noted
for the magnitude of its business establish-
ments, industry and trade. It is a leading
market in dry goods, general merchandise and
other manufactured products. It is the fore-
most distributing center for grain, provisions
and live stock. It has a notable system
of public parks and playgrounds, famous
educational and scientific institutions, excellent
hotels and fine business buildings. It is the
seat of the University of Chicago and the pro-
fessional departments of the Northwestern
University.
ABENDPOST— Every evening except Sun-
day and SONNTAGPOST, Sunday morning.
German. Established 1889. The Abendpost
Co., publishers. Subscription, $5.00. Sworn
average circulation for six months prior to April,
1920, daily, 41,647* net paid; Sunday, 33,365*
net paid. Daily, 8 to 16 pages; Sunday, 16
to 24 pages. 8 columns; length, 21 }i in.; width,
2 1/12 in. Can use matrices.
Advertising rates, agate, 20 p a line; 3,000 lines,
within one year, 15f!; 5,000 lines, 12i; 7,500
lines, lip; 10,000 lines, lOfi. Readers, long
primer, $1 a line; brevier, 50ji.
ADVANCED THOUGHT AND OCCULT
DIGEST— Monthly (1st). Literary. Es-
tablished 1916. Advanced Thought Co., pub-
lishers. Subscription, $1.50. Claimed average
circulation for six months ending Dec, 1918,
11,900 net paid. 36 pages, 2 columns; length,
8 in.; width, 2^-i in. Cannot use matrices.
Forms close 15th. Office, 159 No. State St.
Advertising rates, $4 an inch; full page, $40;
H or }^ pro rata.
AGRIMOTOR— Monthly (15th). Farm Trac-
tor-Trade. Established 1917. Halhwell &
Patton Pub. Co., publishers. Subscription, $1.50.
Sworn average circulation for six months ending
June 15, 1920, 5,646 net paid. 76 to 148 pages,
2 columns; length, 10 in.; width, 3 7/12 in. Can-
not use mats. Forms close 8th. Office, 1804
No. American Bldg.
Advertising rates, twelve consecutive inser-
tions, full page, $100; Vz, $55; H< $35; six con-
secutive insertions, $125, $69 or $44; single in-
sertions, $1.50, $83 or $53. Extra colors, $35
additional per page per color; $25 for J^ page,
for }4 page.
AMERICAN — Every evening except Sun-
day. Democratic. Established 1900. Even-
ing American Pub. Co., publishers. Subscrip-
tion, $4. Sworn detailed average circulation for
six months ending March, 1920, 398,489* net
paid. 12 to 28 pages, 8 columns; length, 20
in.; width, 2 1/7 in. Can use matrices.
Advertising rates, agate, 60^ a line, flat;
semi-news style, $1 a line. Publishers, except
newspaper, 50f<. Position next to reading, 15ji,
or full position, 25 fi a line extra. Clas.sified,
accepted at display rate of 60?i a line. Readers,
$2.50 a line; pages 2 or 3, $5; first page, $10.
ILLINOIS
AMERICAN BUILDER— Monthlv(lst) Trade.
Established 1905. American Builder Co., pub-
lishers. Subscription, $3.00. Sworn detailed
average circulation for year 1919, 40,995 net
paid. 224 to 280 pages, 2 columns; length,
10 in.; width, 3J4 in. Forms close 15th. Can
use mats. Office, 1827 Prairie Ave.
Advertising rates, agate, $1.25 a line; full
page, $2.50; Ji $150; H, $80; 34, $45; on yearly
contract, $1.10, $225, $125, $65 or $35; six
months, $1.15, $230, $130, $70 or $37.50; three
months $1.20, $240, $140, $75 or $40; back cover,
$400; inside covers, $325; opposite editorial
pages, opposite inside of index, 25%; on reading
pages in back section, or other specified positions,
15% extra.
AMERICAN CONTRACTOR— Weekly (Sat.).
Building and Contracting. Established 1879.
American Contractor Publishing Co., publishers.
Subscription, $10. Claimed average circulation
for year ending June. 1920, 6,867. 100 to 160
pages, 4 columns; length, 10 3^ in.; width, 2%
in. Can use mats. Office, 6 N. Michigan Ave.
Advertising rates, full page, $80; J/o, $42;
H, $22; i/g, $12; 1/16, $7; 13 times, $58, $32,
$17, $10, $6; 26 times, $51, $29, $16, $8.50, $5;
52 times, $42, $25.50, $14.50, $8, $4.25.
AMERICAN CO-OPERATIVE JOURNAL—
Monthly (1st). Agricultural. Established
1905. American Co-Operative Pub. Co.,
publishers. Subscription, $1. Guaranteed
average circulation for year 1921, 80,000. 52
pages, 3 columns; length, 10 '2 in.; width, 2i^
in. Cannot use matrices. Forms close 15th.
Office, 608 So. Dearborn St.
Advertising rates, agate, 70 f5, flat, a line.
AMERICAN ELEVATOR & GRAIN TRADE
— Monthly (1st). Grain Elevators, Seed Plants,
Etc. Established 1882. Mitchell Bros. Pub-
lishing Co., publishers. Subscription, $1.
Claimed average circulation for year ending
August, 1920, 5,139 net paid. 84 pages, 4
columns; length, 12 in.; width, 2J^ in. Cannot
use matrices. Forms close 5th. Office, 431
So. Dearborn St.
Advertising rates, $3.75 an inch; full page,
$69; 3 times, $66; 6 times, $60.50; 12 times, $55;
1^ page, $41.25, $38.50, $35.75 or $33; H page,
$27. .50, $24.75, $22 or $19.80; yi page, $16.50,
$14.85, $13.20 or $11. Pages in colors, $35
extra per color. Classified, 20ff a line.
AMERICAN FARMING— Monthly (1st).
Agricultural. Established 1906. American
Farming Pub. Co., publishers. Subscription,
25fi. Guaranteed average circulation for year
1921, 300,000*. 16 to 32 pages, 4 columns;
length, 12 J2 in-; width, 2^ in. Forms close
20th. Office, 537 So. Dearborn St.
Advertising rates, $2.00, flat, a line. Position
or color specified, 10% extra. Readers, 50%
extra.
AMERICAN FIELD— Weekly (Saturday).
Sports. Established 1874. American Field
Pub. Co., publishers. Subscription, $5. Cir-
culation — not given by publisher. 32 pages,
4 columns; length, 14 in.; width, 2 34 in-
Advertising rates, $3.50 an inch; one month,
$3.25; three months, $3; six months, $2.50;
one year, $2. Classified, 5ji per word.
34
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
AMERICAN FOOD JOURNAL— Monthly
(25th). Food Industry. Established 1906.
C. A. Paterson, publisher. Subscription, $2.50.
Circulation — not given by publisher. 50 pages,
3 columns; length, 10 in.; width, 2 1/5 in. Can-
not use matrices. Forms close loth to 20th.
Office, Randolph and Dearborn Sts.
Advertising rates, $10 an inch; full page, $100;
J^, $60; J, (full column), $40; M. $30. Dis-
counts of 10% or 25% on six or twelve times.
AMERICAN FRUIT GROWER— Monthly
(1st). Horticultural and Agricultural. Es-
tablished 1880. Robt. B. Campbell, publisher.
Subscription, $1.00. Sworn detailed average cir-
culation for first 5 months 1920, 200,874*
net paid. 36 to 96 pages, 4 columns; length
of columns, 12J/2 in.; width, 2% in. Forms
close 20th.
Advertising rates, agate, $1.75, flat, a line.
Back cover, two colors, $1,450; three or four
colors, $1,550. Inside covers, three or four
colors, $1,450. Advertisements in two colors,
10% extra. Classified, 15p per word.
ILLINOIS
AMERICAN GARAGE & AUTO DEALER
— Monthly (1st). Motor-Trade. Established
1915. American Garage & Auto Dealer (Inc.),
publishers. Subscription, $1. Claimed aver-
age circulation for year 1919, 14,000. 80 pages,
2 columns; length, 10 in.; width, 3J4 in. Cannot
use matrices. Forms close 10th. Office, 110
So. Michigan Ave.
Advertising rates, full page, $100; }/2, H, or
J^ page pro rata. Discount of 10 or 20% on six
or twelve insertions. Outside front cover, $200;
outside back cover, $125; other preferred space
15% extra. Additional color 25% extra.
AMERICAN JOURNAL OF CLINICAL
MEDICINE— Monthly (1st). Medical. Es-
tablished 1894. American Journal of Clinical
Medicine (Inc.), publishers. Subscription,
$3. Claimed average circulation for year 1920,
15,000. 128 pages, 2 columns; length, 8 in.;
width, 23^ in. Forms close 15th. Can use
matrices. Office, 4737 Ravenwood Ave.
Advertising rates, full page, $110; ]4, $60;
M, $40; Vs, $25; three months contract, $100,
$55, $35 or $23; twelve months, $90, $50, $30
or $20. Classified, 8(! per word.
AMERICAN JOURNAL OF VETERINARY
MEDICINE— Monthly (1st). Veterinary. Es-
tablished 1906. D. M. Campbell, D. V. S.,
publisher. Subscription, $4. Claimed aver-
age circulation for year 1920, 8,400 net paid.
112 to 128 pages, 2 columns; length, 8K in.; width,
2% in. Office, 9 So. Clinton St.
Advertising rates, full page, $50; Y^, $30;
M- $20; Vi, $12.50. Discounts of 5, 10 or
16%% on 3, 6 or 12 months, $84; 6 months,
$160; one year, $300; K. $18. Classified, 8^
per word.
AMERICAN LUMBERMAN— Weekly (Sat.).
Lumber-Trade. Established 1873. American
Lumberman (Inc.), publishers. .Subscription, $4.
Claimed average circulation for year ending
June, 1920, 12,257, 104 pages, 3 columns;
length, 103^ in.; width, 2 J^ in. Can use mats.
Office, 431 S. Dearborn St.
Advertising rates, upon application.
AMERICAN MILLER — Monthly (1st).
Flour, Feed and Cereal Mills. Established
1873. Mitchell Bros. Pub. Co., publishers.
Subscription, $2. Claimed average circulation
for six months ending June, 1920, 7,312. 48
pages, 4 columns; length, 13 in.; width, 2J^ in.
Cannot use mats. Forms close 20th. (Office,
431 So. Dearborn St.
Advertising rates, $4 an inch; full page, $110;
3 times, $104.50; 6 times, $99; 12 times, $93.50;
H page, $71.50, $66, $60.50 or %bb; H page,
$49. .50, $44, $38.50 or $33; % page, $29.70,
$27.50, $24.20 or $22. Pages in colors, $35
extra per color. Classified, 10 lines or less, 50^.
AMERICAN POULTRY JOURNAL —
Monthly (1st). Poultry. Established 1874.
American Poultry Journal Pub. Co., publishers.
Subscription, $1. Claimed average circulation
for year 1919, 85,000. 84 to 2.52 pages, 3 col-
umns; length, 10 in.; width, 2 3^ in. Forms close
15th. Cannot use mats. Office, 523 Plymouth
Court.
Advertising rates, agate, 70(f a line; 210 lines
on yearly contract, 64 p; 420 lines, 63 fi. Readers,
$1 per line. Classified, 15j per word; 3 times,
36 fi per word.
AMERICAN SWINEHERD — Monthly
(1st). Swine Raising and Farming. Estab-
lished 1885. American Swineherd Pub. Co.,
publishers. Subscription, 50 cts. Claimed
average circulation for year 1919, 35,150. 85
to 240 pages, 3 columns; length, 10 in.; width,
2li in. Forms close 25th. Office, 407 So.
Dearborn .St.
Advertising rates, 30 cts. a line. In com-
bination with "Swine World," "Berkshire
World" and "Durac Bulletin," 95 cts. a line;
including both issues "Durac Bulletin," and
Swine World, $1.70. Classified, 7 cts. per word.
AMERIKAI FIGYELO — Weekly (Satur-
day). Hungarian-Independent. Established
1914. Amerikai Figyelo Co., publishers. .Sub-
scription, $2. Claimed average circulation for
year 1919. 17,500. 6 to 24 pages, 7 columns;
length, 20 3 ■> in. ; width, 2 3^ in. Can use matrices.
Office, 305 So. La Salle St.
Advertising rates, 10 cts. a line; on contract
exceeding 7,000 lines, 8 cts.
AMERIKAN — Semi-weekly edition of
Svornost, which see.
BANKERS MONTHLY— Monthly (1st). Es-
tablished 1883. Rand McNally & Co., publish-
ers. Subscription, $5. Sworn average circula-
tion for year 1920, 8,403*. 112 pages, 3 col-
umns; length, 10 ?8 in.; width, 7 in. Forms close
1.5th. Office, 536 So. Clark St.
Advertising rates, agate, 35 jf a line; $5 aa
inch; full page, $150; double column, $100;
single column, $50.00; J4 page, $37.50; 1^ page,
$75. Second cover, 3 color or black, $175.00;
3rd cover, 3 color or black, $175.00; 4th cover,
3 color or black, $200.00.
BAPTIST— Weekly (Sat.). Religious. Estab-
lished 1920. The Northern Baptist Convention,
publishers. Subscription, $2.50. Claimed aver-
age circulation for three months ending August,
1920, 48,726. 36 pages, 3 columns; length,
10 in.; width, 2 5/16 in. Cannot use matrices.
Forms close Friday week preceding. Office,
417 So. Dearborn St.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
35
ILLINOIS
Advertising rates, agate, 30jS a line; full page,
$125; back cover, S200; two colors, $240. In-
side covers, SloO; 2 colors, $180.
BECKWITH, S. C. SPECIAL AG'CY—
See advertisement on pages 330, 331, 332, 333,
334, 335 and 336.
BELL TELEPHONE NEWS — Monthly
(1st). Telephone Employes. Established
1911. Amory T. Irwin, publisher. Subscrip-
tion, $2. (Free to employes). Claimed aver-
age circulation for year, 1919, 43,000. 36 pages,
3 columns; length, 10 in.; width, 23^ in. Can
use matrices. Forms close 10th.
Advertising rates, on yearly contract, full
page, $100; }4, $50; M. $30; Vs. $15.
BELTING AND TRANSMISSION— Semi-
Monthly (5th and 20th). Belting-Trade. Es-
tablished 1902. International Trade Press (Inc.),
publishers. Subscription, $2. Detailed average
circulation for year 1921, 8,112*. 50 pages,
2 columns; length, 10 in.; width, 3 H in. Cannot
use matrices. Forms close 10 days in advance.
Office, 542-553 Monadnock Blk.
Advertising rates, full page, $125, with dis-
counts of 10, 20, 30 or 40% on 3, 6, 12 or 24
pages. Front cover (two colors), $150; back
cover, $130; inside covers, $125.
BERKSHIRE WORLD— Monthly (1st). Ag-
ricultural and Swine Breeding. Established
1909. The Frost Pub. Co., publishers. Sub-
scription, $1.50. Claimed average circulation
for year 1920, 15,434. 64 pages, 3 columns;
length, 10 in.; width, 2% in. Forms close
25th. Office, 537 So. Dearborn St.
Advertising rates, agate, 25 cts. a line, flat.
See American Swinebreed for combination rate.
Classified, 7 cts. per word.
BETTER FARMING— Monthly (1st). Agri-
cultural. Established 1877. Farm Press Pub.
Co., publishers. Subscription, 50c. Sworn de-
tailed average circulation for year 1919, 304,107*
net paid. 24 to 32 pages, 4 columns; length,
12 14 in. ; width, 2 14 in. Forms close 20th pre-
ceding. Cannot use mats.
Advertising rates, agate, $2, flat, a line; full
page, $1,350; cover page, 2 colors, $1,500. Clas-
sified, 25(: per word.
See advertisement — Colored Insert — between
pages 304 and 305.
BILLIARDS MAGAZINE— Monthly (1st).
Amusements-Sports. Established 1913. Billi-
ards Magazine (Inc.), publishers. Subscription,
$3. Circulation — not given by publisher. 68
pages, 2 columns; length, 8 in.; width, 2}^ in.
Can use mats. Forms close 15th.
Advertising rates, full page, $150; }4^ H or
H pro rata. Back cover (two colors) $250.
BLADET — Weekly (Tuesday). Swedish-
Rehgious. Established 1877. Chicago Bladet
Publishing Co., publishers. Subscription, $1.50.
Claimed average circulation for year 1919,10,343.
8 pages, 7 columns, length of columns, 20 J4
in.; width, 2J^ i n.
Advertising rates, 75 cts. an inch.
BLUE BOOK MAGAZINE— Monthly (1st
of preceding month). Short stories. Estab-
lished 1905. The Story-Press Corporation,
ILLINOIS
publishers. Subscription, 82. Guaranteed aver-
age circulation for year 1921, 175,000. 192
pages, 2 columns; length, 8 in.; width, 2^ in.
Forms close 12th of second preceding month.
Advertising rates, agate, $1 a line; full page,
$200; }/s, H and K pages, pro rata; facing
contents, $250; 2d or 3d cover or facing same,
$250 or facing title page of Art Section, $250;
facing last page of reading, $300; back cover
page, $1,000. Classified, $1 a line, with dis-
count of 10% on 6 insertions.
BOYCE'S PUBLICATION^.
See advertisement outside back cover.
BREEDER'S GAZETTE— Weekly (Thurs).
Farm Live Stock. Established 1881. Sanders
Pub. Co., publishers. Subscription, SI. 50.
Sworn detailed average circulation for six months
ending June, 1920, 64,215* net paid. 36 to
64 pages, 4 columns; length, 13 in.; width, 2}/g
in. Can use mats.
Advertising rates, agate, 80 cts. a line, flat;
fourth cover page, facing first illustrated reading
article or facing sub-title (illustrated), $640;
center double page, $1,300.
BUDD, JNO. CO.
See advertisement on pages 352, 353, 354,
355, 356 and 357.
CANADIAN AMERICAN— Weekly (Sat.).
Independent. Established 1883. George
Sutherland, publisher. Subscription, $2.
Circulation — -not given by publisher. 10 pages,
6 columns; length, 19}^ in.; width, 2}4 in. Can
use matrices. Office, 542 So. Dearborn St.
Advertising rates, agate, 25?f a line. Position,
20% extra. Readers, 50 f! a line.
CANDY & ICE CREAM— Monthly (1st).
Confectionery. EstabHshed 1888. Modern
Confectioner Pub. Co., publisher. Subscription,
$3. Sworn detailed average circulation for six
months ending June, 1920, 4,951*. 190 pages,
3 columns; length, 10 H in. ; width, 2 }4 in. Can-
not use matrices. Forms close 10th of month
preceding. Office, 5 N. La Salle St.
Advertising rates, 2 page spread, $160; 3
times, $150; 6 "times, $134; 12 times, $125;
full page, 890, $87.50,
page, $70,
$67.50, .$60 or $55; H page, $50, $47.50, $42.50
or $40; H page, 845, 842.50, $37. .50 or $35;
li page, $35, $32.50, $27.50 or $25; H page, $30,
$27.50, $22. .50 or $20; 1/12 page, $18, $16,
$13 or $11.
CANNER— Weekly (Sat.). Canning, Pre-
serving & Pickling. Established 1895. Canner
Pub. Co., publishers. Subscription, $3. Cir-
culation — not given by publisher. 100 pages,
2 columns; length, 10 in.; width, 3H in. Cannot
use matrices. Forms close Tuesday. Office,
222 N. Wabash Ave.
Advertising rates, full page, single issue, $40;
J'2. $25; H. $15; Vs, $9; 1/16, $5.50; less than
full year, $.30, $17, $10, 86 or 83.50; full year,
$25, $14, $8, 84.50 or $2.50. Classified, 25fS a
line.
CARTOONS MAGAZINE— Monthly (10th
to 15th preceding). Literary. Established 1912.
Popular Mechanics Company, publishers. Sub-
xDVERTISlNG paves the way for face-to-face salesmanship, and
^ maizes it easier, quicl^er, cheaper and bigger.
36
NELSON CHESMAN & CO.'S RATE BOOK.
1921.
ILLINOIS
scription, $3. Circulation — not given by pub-
lisher. 100 pages, 2 columns; length, 8 in.;
width, 2 5^ in. Cannot use matrices. Forms
close 15th of second to 1st of month preceding.
Office, 6th N. Michigan Ave.
Advertising rates, agate, 45{i a line; $6.25
an inch; full page, $100; H or H page pro rata.
Second or third cover (black), $125; back cover,
(3 colors), $250. Classified, 5? per word.
CEMENT AND ENGINEERING NEWS—
Monthly (5th). Concrete Construction. Es-
tabHshed 1896. William Seafert, publisher.
Subscription, $1. Claimed average circulation
for year ending June, 1920, 5,895 net. 72 pages, 2
columns; length, 10 J^ in.; width, 3}^ in. Can
use matrices. Forms close 25th.
Advertising rates, full pages, $70; }4i S40;
M. »28; Vs, $16.
CEPY— Weekly (Sun.). Polish-Humorous.
Established 1896. Cepy Pub. Co., publishers.
Subscription, $1.50. Claimed average circula-
tion for year 1919, 20,559. 12 pages, 4 columns;
length, 15 in.; width, 2 1/12 in. Can use matrices.
Office, 1501 No. Division St.
Advertising rates, $1.40 an inch; 100 in.;
on yearly contract, $1.20; 300 in., $1.12; 700
in., $1.05; 1,000 in., 98ff. Readers, 15(i a line.
Classified, 4j! per word.
CHICAGO COMMERCE— Weekly (Sat.).
Commercial. Established 1911. The Chicago
Ass'n of Commerce, publishers. Subscription,
$2. Circulation — not given by publishers. 90
pages, 3 columns; length, 10 3^2 in.; width, 2V2
in. Can use matrices. Office, 10 So. La Salle
St.
Advertising rates, full page, $100; ?^, $75;
M, $40; Yf,, $25. Discounts of 10, 20, 30 or
40% on 13, 26, 39 or 52 insertions. Back cover,
$175; center 2 page spread or inside front cover,
$150; opposite first reading page or inside back
cover, .$125.
CHICAGO LEDGER— Weekly (Sat.). Lit-
erary and Family. Established 1872. W. D.
Boyce Co., publishers. Subscription, $2. Circu-
lation in combination with SATURDAY BLADE,
detailed average more than 600,000*. 28 pages,
4 columns; length, 13 ^-^ in.; width, 2}/i in. Can
use matrices. Forms close second Tuesday
preceding. Office 500-14 N. Dearborn St.
.■Vdvertisements must include the SATURDAY
BLADE and CHICAGO LEDGER; combination
rate, agate, $3 a line. Classified, 35^ per word.
See advertisement outside back cover.
CHRISTIAN CENTURY— Weekly (Thurs.)
Disciples of Christ. Established 1884. Sub-
scription, $3. Circulation^ — not given by pub-
lisher. 24 to 32 pages, 3 columns; length, 10 3^
in.; width, 2^ in. Can use matrices. Office,
1408 So. Wabash Ave.
Advertising rates, agate, lOji a line.
ILLINOIS
CLASS — Monthly (5th). Advertising. Es-
tablished 1916. G. D. Grain, Jr., publisher.
Subscription, $1. Sworn detailed average cir-
culation for six months ending June, 1920,
5,500. 104 pages, 2 columns; length, 7 in.;
width, 1 13/16 in. Cannot use mats. Forms close
Ist. Office, 417 S. Dearborn St.
Advertising rates, full page, one time, $65;
H. $35; J^, $15. Double page inserts, preferred
positions or color work on request.
COLUMBIAN AND WESTERN CATHOLIC
— Weekly (Friday). Religious, K. of C. Es-
tablished 1867. Columbian Pub. Co., publishers.
Subscription, $1.25. Guaranteed average circula-
tion for year 1920, 35,000 net paid. 16 to 24
pages, 4 columns; length, 14 in.; width, 2]/i in.
Can use matrices. Office, 163 W. Washington.
Advertising rates, agate, 25f; 1,000 lines.
20«i; 2,500 lines, \7 i; 5,000 lines, 15^; 10,000
lines, 14^. Readers, 50 cts. a line.
CONE & WOODMAN, Inc.
See advertisement on pages 322 and 323.
CONFECTIONERY MERCHANDISING—
Monthly (1st). Retail Confectioners. Estab-
lished 1920. The Merchandising Pub. Corp..
publishers. Subscription, $2. Sworn detailed
average circulation for six months ending Dec,
1919, 6,000. 48 pages, 3 columns; length, 10
in.; width, 2 J4 in. Cannot use matrices. Forms
close 1st to 10th. Office, 608 So. Dearborn St.
Advertising rates, 2 full pages facing, $210;
full page, $110; 2,, $75; 1.^,
$40;
$31; M, $21; Js, $16; 3 times, $200, $104, $71.25,
$55.10, $38, $29.45, $19.95 or $15.20; further
discounts on 6 and 12 times contracts. In-
side front or back cover (2 colors), $125; outside
back cover (2 colors), $150.
CONTINENT— Weekly (Thurs.). Presby-
terian. Established 1870. Oliver R. WiUiam-
son, publisher. Subscription, $3.00. Sworn
detailed average circulation for six months end-
ing Dec, 1919, 31,462 net paid. 36 to 72 pages.
3 columns; length of columns, 11 34 in.; width,
2?^ in. Can use matrices.
Advertising rates, agate, 30«i a line; 26 times
or 1,000 lines, on contract, 10% discount; 52
times or 2,000 lines, 15%,. Position, 20% extra.
Readers, $1 a line. Classified, 5fi per word.
CO-OPERATOR— Monthly (1st). General
Trad?". Established 1914. Tribune Co., pub-
lishers. Subscription price, none. Sworn aver-
age circulation for six months ending June, 1920,
15,000. 8 to 12 pages, 4 columns; length, 16 3/7-
in.; width, 2}^ in. Can use matrices.
Advertising rates, agate, 30 (! a line; 25 or
20^ a line for 6 or 12 consecutive insertions.
CORN BELT FARM DAILIES— Every day
except Sunday. Agricultural Newspapers.
"Drovers Journal", Chicago; "Drovers Telegram",
Kansas City; "Drovers Journal", Omaha; "Na-
tional Live Stock Reporter", East St. Louis,
111. The Corn Belt Farm Dailies Co., publishers.
Subscription, each paper, $5 yearly. Sworn de-
tailed combined average circulation for six
months ending Sept. 30, 1919, 116,585. 8 pages,
7 columns; length, 21^4 in.; width, 2 Ve in. Can
use mats. Office, 836 Exchange Ave.
Advertising rates, 30»i a line, flat.
COUNTY AGENT & FARM BUREAU—
Monthly (1st). Agricultural leaders. Es-
tablished 1912. Bert Ball, publisher. Sub-
scription, 50d. 32 pages, 3 columns; length,
10 in.; width, 2 J4 in. Can use mats. Forms
close 20th. Offices, 141 W. Jackson Blvd.
Advertising rates, agate, 18?! a line; full page,
$75.00; 1/2, $37.50; M. $18.75.
CREAMERY AND MILK PLANT— Month-
ly (5th). Milk products. Established 1912.
National Milk Pub. Co. Inc., publishers. Sub-
1921
NELSON CHESMAN & CO.'S RATE BOOK.
37
ILLINOIS
scription, $1. Sworn detailed average circular-
tion for year 1920, 5,650* net paid. 92
pages, 2 columns; length, 9 J-i in.; width, 2 J'g in.
Cannot use matrices. Forms close 20th. Office,
327 So. La Salle St.
Advertising rates, full page, $65; Kt 838;
Ji, $22; twelve months, $52, $30 or $17.
D. A. BUERGERZEITUNG— Weekly (Sat.).
German-Ind. Established 1877. Beobachter
Pub. Co. (Inc.), publishers. Subscription, $2.
Claimed average circulation for year 1919,
11,800. 6 to 12 pages, 7 columns; length, 21
in.; width, 2}^ in. Office, 1646 N. Wells St.
Advertising rates, agate, lOf^, flat, a line.
Readers, 2bi a count line. Financial, 20f a line.
DEFENDER— Weekly (Sat.). Negro-Inde-
pendent. Established 1906. Robert S. Abbott,
publisher. Subscription, $4. Claimed average
circulation for 6 months ending June, 1920,
200,000. 8 to 16 pages, 7 columns; length, 21
in.; width, 2 J^ in. Can use matrices. Office,
3159 State St.
Advertising rates, agate, 35fS a line, flat. Clas-
sified, 25^ a line.
See advertisement on page 350.
ILLINOIS
DENNI HLASTEL — Every morning, including
SUNDAY and HLASTEL. Semi-weekly, Tues-
days and Fridays. Bohemian-Independent.
EstabHshed 1S91. Denni Hlastel Printing and
Pub. Co., publishers. Subscription, daily, $7;
semi-weeklv, $2.50. Claimed average circulation
for year 19"l9, daily, 35,000; semi- weekly, 45,000.
8 to 20 pages, 7 columns; length, 21 J^in.; width,
2yi in. Can use matrices.
Advertising rates, daily, agate, 6(i a line.
Sunday, 8p. Readers, 25€ a line. Classified,
8^ a line. Semi-weekly, olii- a line. Position,
50% additional.
DENTAL FACTS— Monthly (l.st except July
and Aug.). Dental. Established 1912. Dental
Facts Pub. Co., publishers. Subscription, 50(^.
Detailed average circulation for year 1919,
51,500*. 100 pages, 1 column; length, 8M
in.; width, oJ4 in. Can use matrices. Forms
close 10th preceding month.
Advertising rates, full page, $115; J^, $65;
H, $40; H, $28; twelve times, $92, $51.50,
$32.50 or $22.50.
DOMESTIC ENGINEERING— Weekly (Sat-
urday). Plumbing, Heating and Ventilating
Trade. Established 18S9. Domestic Engineer-
ing Co., publishers. Subscription, $2. Sworn
detailed average circulation for six naonths ending
June, 1920, 9,729* net paid. 84 pages, 2 col-
umns; length, 9?^ in.; width, Z]/i in. Office,
407 So. Dearborn St.
Advertising rates, full page, $125; }^, $75; }4,,
$40; Yi, $2.5.
DROVERS JOURNAL — Every evening ex-
cept Sunday. Agricultural and Live Stock.
Established 1873. Drovers Journal Pub. Co.,
publishers. Subscription, $5. Sworn average
circulation for six months prior to April, 1920,
42,220* net paid. 6 to 12 pages, 7 columns;
length, 21 5/7 in.; width, 2J^ in. Can use
matrices. Office, Union Stock Yards.
Advertising rates, agate, 13 (i a line. Position,
20% extra. Classified, \Zi a line. Readers,
25^ a line. Combination — including Kansas
City, (Mo.) Drovers Telegram, Omaha, (Neb.)
Journal-Stockman and East St. Louis, (111.)
Live Stock Reporter, display 30^ a line; any
three papers, 3^ a line less than regular com-
bined rate; two papers, 1^ a line less.
DRUG STORE MERCHANDISING— Mon-
thly (1st). Retail Druggists & Clerks. Estab-
lished 1915. National Drug Clerk, Ind., pub-
lishers. Subscription, $2. Claimed average cir-
culation for year ending June, 1920, 7,000.
48 pages, 3 columns; length, 10 in.; width, 2\i
in. Cannot use matrices. Forms close Ist to
10th. Office, 508 So. Dearborn St.
Advertising rates, 2 full pages facing, $160;
full page, $90; ^i, $63.40; 3^, $48; H, $34;
]4, $28; %, $19.20; Vs, $15; 1/12, $11.52; 1/16.
$9.60 with discounts on 3, 6 or 12 time contracts.
Front cover, $200; inside cover (2 colors),
$100; back cover (2 colors), $125.
DRY GOODS REPORTER— Weekly
Commercial. Established 1871. Dry
Pub. Co., publishers. Subscription, $5.
detailed average circulation for six months
June, 1920, 9,074 net paid. 80 to 250
3 columns; length, 10 H in- 1 width, 2 3^ in.
215 So. Market St.
Advertising rates, $10 an inch; 13
$7.65; 52 times, $5.55.
(Sat.).
Textile
Sworn
ending
pages.
Office,
times,
DUCH CASU — Weekly edition of Svornost,
which see.
DZIENNIK CHICAGOSKI— Every evening
except Sunday. Polish-Ind. -Democratic. Es-
tablished 1890. Polish Pub. Co., publishers.
Subscription, $4. Sworn average circulation for
six months ending March, 1920, 26,616 net.
8 to 20 pages, 7 columns; length, 20J in.; width
2| in. Can use matrices.
Advertising rates, agate, 8 cts., flat, a line.
Readers, 20 cts. Classified, 3 cts. per word.
DZIENNIK LUDOWY— Every evening ex-
cept Sunday. Polish-Labor. Established
1906. Polish Peoples Publishing Co., publishers.
Subscription, $6.00. Sworn average circulation
for twelve months prior to April, 1920, 24,188.
8 to 12 pages, 7 columns; length, 21 in.; width,
2H in. Office, 959-963 Milwaukee Ave.
Advertising rates, agate, 8c a line; 10,000
lines on contract, 7^. Readers, 30^ a line.
Classified, \bi a line.
See advertisement on page 338.
DZIENNIK NARODOWY— Every evening
except Sunday. Polish-Republican. Estab-
lished 1898. Polish National Pub. Co., pub-
lishers. Subscription, $4. Sworn average
circulation for six months prior to March, 1920,
25,094* net paid. 8 to 16 pages, 7 columns;
length, 20 in.; width, 2^A in. Office, 1163
Milwaukee Ave.
Advertising rates, agate, 8»S a line; 10,000
lines, 7)f; 25,000 lines, 6)i. Readers, 25»! a hne.
Classified, 2(5 per word.
ENGINEERING WORLD— Monthly (1st).
Trade. Established 1902. International Trade
Press (Inc.), publishers. Subscription, $2.
Sworn detailed average circulation for year 1919,
10,751* net paid. 150 pages, 2 columns; length,
10 in.; width, 3 34 in- Office, 54 and 55 Monad-
nock Block.
Advertising rates, full pages, $110; back cover,
$125; front cover, $200; inside covers, $125.
38
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
EPWORTH HERALD— Weekly (Sat.)- Me-
thodist. Established 1890. Methodist Book
Concern, publishers. Subscription, $1.50. De-
tailed average circulation for year 1920, 59,550.
net paid. 24 pages, 3 columns; length, 11 M
in. ; width 2 % in. Forms close two weeks in
advance. Can use mats. Office, 740 Rush St.
Advertising rates, agate, 25^ a line. See
Northwestern Christian Advocate for combina-
tion rate of the eight Methodist weeklies.
EVERYDAY LIFE— Monthly (1st). Liter-
ary and Family. Established 1905. Western
Magazine Co. (Inc.), publishers. Subscription,
250. Detailed average circulation for year
1920-21, 663,079* net paid. 24 pages, 4 col-
umns; length of columns, 12}^ in.; width, 214 in-
Forms close 15th. Can use matrices. Office,
702 Hunter Bldg.
Advertising rates, agate, $3.50 a line. Discount
of 10, 15 and 25% on H. J^ and full pages.
Back cover, $1,617. Classified, 45 cts. per word.
See advertisement on page 305.
EXHIBITORS HERALD— Weekly (Wed.).
Motion Picture Trade. Established 1909.
Martin J. Quigley, publisher. Subscription,
$2. Claimed average circulation for 1920, 8,200.
64 pages, 2 and 3 columns; length, 10?i in.;
width, 3 7/12 and 2)4 in.
Advertising rates, agate, 25^ a line; full page,
890; H. Ji or 3^ pro rata.
ILLINOIS
EXTENSION MAGAZINE— Monthly (20th).
Catholic. Established 1906. Catholic Church
Extension Society, publishers. Subscription, $4.
Claimed average circulation for 1919, 270,800.
32 to 48 pages, 4 columns; length, 12}^ in.;
width, 2 }4 in. Forms close 1st. Office, 180
No. Wabash Ave.
Advertising rates, agate, $1.50, flat, a line;
second or third cover, $1,250; back cover (2
colors), $1,500.
FACTORY— Semi-Monthly (1st and 15th).
Factory jnanagement. Established 1907. The A.
W. Shaw Co., publishers. Subscription, $5. Sworn
detailed average circulation for six months ending
June, 1920, 22,035* net paid. 3 columns; length,
10 in.; width, 2 }4 in. Forms close 20 days in
advance. Office, Huron and Erie Sts.
Advertising rates, $10 an inch; full page, $280.
FARM IMPLEMENT NEWS — Weekly
(Thursday). Trade. Established 1882. Farm
Implement NevCs Co., publishers. Subscription,
$2. Sworn detailed average circulation for year
1919, 8,256. 60 pages, 3 columns; length, 10
in.; width, 2 1/2 in. Cannot use matrices. Office,
704 Masonic Temple.
Advertising rates, $4 an inch; full page, $100;
% page (special), $84; Vi, $52; M. $28; Vs,
$16; 6 times, $3.75, $90, $78, $48, $25, $14;
12 or 13 times, $3.50, $84, $74, $45, $24, $13;
26 times, $3.25, $78, $68, $42, $23, $12; 52 times,
$3.00, $75. $63, $40, $21, $11.
FARM MECHANICS— Monthly (1st). U-
lustrated-Agricultural. Established 1919. Farm
Mechanics Co., publishers. Subscription, $2.
Claimed average circulation for six months end-
ing June, 1920, 40,000. 116 pages, 3 columns;
length, 10 in.; width, 214 in- Cannot use
matrices. Forms close 15th. Office, 1827 Prairie
Ave.
Advertising rates, 80f a line; three times, SOf,
six times, 7o(:; twelve times, 68p; i4 page, $102,
$95, $90 or .S86.70; J^, $143, $134, $127 or
$121.55; Va, $184, $173, $164 or $156.40; 1 page.
$250, $234, $221 or $212.50. Back cover, 50%
extra; inside covers, 25%; opposite inside covers,
last page in front advertising section or first page
in back advertising section, 15%.
FASHION-ART— Monthly (25th month pre-
ceding). Fashions. Established 1915. Rich-
ard Pick, publisher. Subscription, $3.50.
Claimed average circulation for year 1919, 25,000.
96 pages, 4 columns; length, 12 in.; width, 2 in.
Can use matrices. Forms close 25th second
month preceding. Office, 30 N. Michigan Blvd.
Advertising rates, agate, 65>i a line; full page,
$350; 14, $200; K, $100; Vs, $50; 1/16. $25;
three pages, $337.50; six pages, $325.00; twelve
pages, $312.50.
FLORISTS' REVIEW — Weekly (Thurs.)
Florists'. Established 1897. Florists Pub.
Co., publishers. Subscription. $1.50. Claimed
average circulation for year ending May, 1920.
12.000. 112 to 164 pages, 3 columns; length.
10 in.; width, 2% in. Cannot use matrices.
Forms close Monday. Office, 50S So. Dearborn.
Advertising rates, $1.50 an inch; 4 times, $1.45;
6 times, $1.40; 13 times, $1.35; 26 times, $1.25;
52 times, $1.10. Classified, 16)* a line.
FORBUNDETS VECKOTIDNIG— Weekly
(Tues.). Swedish-Evangelical. Established
1915. Covenant Book Concern, publishers.
Subscription, $2. Claimed average circulation
for year ending June, 1920, 9,904 net paid. 8
pages, 7 columns; length, 21 13/14 in.; width,
2}^ in. Can use matrices. Forms close Wed.
and Sat. Office, 56 W. Washington St.
Advertising rates, agate, (minimum 7 lines),
7 cts. a line; on six months' contract. 6 cts.;
twelve months. 5 4/10 cts. Translation free.
FORD CAR TRADE JOURNAL — Monthly
(1st). Automobile Trade. Established 1920.
John H. Black Pub. Co.. publishers. Subscrip-
tion, $2. Detailed average circulation for three
months ending June, 1920, 11,556*. 100 pages,
2 columns; length, 10 in.; width, S}4 in- Cannot
use matrices. Forms close 20th to 29th. Office.
Ellsworth Bldg.
Advertising rates, full page. $125; }4> $75;
}i, $45; H. $25; 1/16, $15; 12 times, $100,
$60, $35, $20 or $10. 2nd cover, $175; 3rd
cover, $165; 4th cover, $190.
FROST, LANDIS & KOHN—
See advertisement on pages 324, 325 and 326.
GENERAL STORE MERCHANDISING—
Monthly (1st). Wholesale Merchandising. Es-
tablished 1920. The Merchandising Pub. Corp.,
pubhshers. Subscription, $2. Claimed average
circulation effective Jan., 1921, 14,000. 48
pages, 3 columns; length, 10 in.; width, 2}i in.
Cannot use matrices. Forms close 1st to 10th.
Office, .508 So. Dearborn St.
Advertising rates, 2 full pages facing, $250;
full page, $144; H, $96; H, $72; 1-3, $48; H,
.«36; y^, $24; J-'s. $18; 3 times, $238, $138, $92,
$69, $46, $34.50, $23 or $17.25; 6 times, $225.
$123, $88, $66, $44, $33, $22 or $16.50; 12 times.
$200, $120, $80, $60, $40, $30, $20 or $15. Front
cover, $300; inside front cover, (2 colors), $175;
inside back cover (2 colors), $150; outside back
cover, (2 colors), $200 .
1921
NELSON CHESMAN & CO.'S RATE BOOK.
39
ILLINOIS
FROST, LANDIS AND KOHN.
See advertisement on pages 324, 325 and 326.
GENTLEWOMAN— Western edition of Gen-
tlewoman, New York City, which see.
See advertisement on page 323.
GIDEON— Monthly (1st). Religious and
Com'l Traveler. EstabHshed 1910. The Gideon
Association, publishers. Subscription, $1.
Claimed average circulation for year ending
June, 1920, 6,750. 48 to 64 pages, 2 columns;
length, 8 in. ; width, 2 % in. Cannot use matrices.
Forms close 10th. Office, 140 So. Dearborn St.
Advertising rates, $2 an in. full page, $20; H.
$12.50; Ji, $7.50. Back cover, $30; inside cover,
$25.
GLAS SVOBODE— Semi-weekly. (Tues. and
Fri.). Slovenian-Independent. Established
1902. M. Y. Konda, publisher. Subscription,
$3.50. Claimed average circulation for year
1919, 22,401. 8 to 12 pages, 6 columns; length,
20 in. ; width, 2 }4 in- Cannot use mats.
Advertising rates, $1.12 an inch; 2,500 lines,
SI. 05 in.; 5,000 lines, 98(i in.; over 10,000 lines,
84p in.
GRAIN DEALERS JOURNAL — Semi-
Monthly (lOth and 25th). Trade. Established
1898. Grain Dealers Journal (Inc.), publishers.
Subscription, $2.00. Sworn average circulation
for year 1919, 6,397. 100 pages, 3 columns;
length, 10 in.; width, 2}4 in- Forms close 5th
and 20th.
Advertising rates, $3.50 an inch; 5 to 10
in., $3.25; 11 to 20 in., $3.00; 21 to 30 in., $2.75.
Discount of 5 % on complete electrotype matter..
Ink other than black, $50 extra for each color.
GREEK STAR— Weekly (Friday). Greek-
Republican. Established 1904. Peter S. Lam-
bros., publisher. Subscription, S2. Circulation
— not given by publisher. 12 to 20 pages, 6
columns; length, 21 in.; width, 2}^ in. Office,
130 N. Fifth Ave.
Advertising rates, agate, over 1,000 lines, 9 p
a line; 5,000 lines, 7ff, 10,000 lines, 6?:. Classi-
fied, 2)S a word.
GREGG WRITER— Monthly (1st). Com-
mercial Education. Established 1898. Gregg
Pub. Co., publishers. Subscription, $1.50. De-
tailed average circulation for year 1921, 71,240*.
50 pages, 2 columns; length, 8 in.; width, 2^
in. Can use mats. Forms close 5th. Office,
631 So. Wabash Ave.
Advertising rates, 750 a line. Discounts ac-
cording to total space used above 112 lines.
GREEN BOOK MAGAZINE — Monthly.
(12th of preceding month). Established 1908.
The Story-Press Corporation, publishers. Sub-
scription, $2. Guaranteed average circulation
or year 1921, 100,000 net paid. 112 pages,
f
G. LOGAN PAYNE CO.
See advertisement on pages 312, 313, 314, 315
and 316.
GOLFERS' MAGAZINE— Monthly (20th of
month preceding). Golf. Established 1902.
The Golfers' Magazine Co., publishers. Sub-
scription, $4. Sworn detailed average circula-
tion for six months ending June, 1920, 15,000.
64 pages, 3 columns; length, 12 in.; width, 2%
in. Forms close 24th.
Advertising rates, agate, 45f!, flat, a line.
ILLINOIS
3 columns; length, lOrs in-; width, 2}^ in. Forms
close 15th of second preceding month.
Advertising rates, agate, 75yi a line; per
page, $22.5; two columns, $165; one column,
$90; facing contents, 2d and 3d covers, or facing
same, facing last page of reading, $240; back
cover page (3 colors), $900 or (4 colors), $1,200.
Classified, 75 ^ a line, with discount of 10%
on 6 times orders.
GUEST— Monthly (loth). Fraternal-Pythian
Sisters. Established 1920. The Guest, pubhsh-
ers. Subscription, $1.50. Claimed average cir-
culation for six months ending Aug., 1920,
100,000. 48 pages, 3 columns; length, 121-^
in.; width, 2^4 in. Cannot use matrices. Forms
close 15 days in advance. Office, 208 So. La-
Salle St.
Advertising rates, full page, $210; }4, $105;
J4, $55; J4, $30; 3 or more times, $200, $100,
$50 or $25.
HALF CENTURY MAGAZINE— Monthly
(1st). Literary. Established 1916. Half
Century Co., publishers. Subscription, $1.50
Claimed average circulation for 6 months ending
March, 1920, 46,754. 20 pages, 4 columns;
length, 12 J4 in.; width, 214 in. Cannot use
matrices. Office, 5202 Wabash Ave.
Advertising rates, agate, 15 cts. a line, full
page, $100.
HERALD AND EXAMINER— Every morn-
ing including SUNDAY. Independent. Es-
tablished 1854-1902. Illinois Publishing and
Printing Co., publishers. Subscription, daily,
or Sunday, $5. Sworn detailed average circula-
tion for six months ending March, 1920, daily,
326,244* net paid; Sunday, 667,113* net paid.
Daily, 18 to 24 pages; Sunday, 60 to 90 pages,
8 columns; length of columns, 20 in.; width,
2 J/g in. Can use matrices. Office, 326 W.
Madison.
Advertising rates, daily, 70$!; Sunday, $1 a
line; 2,500 lines, ooi or 75fi. Position, 25^
a line extra. Semi-Reading, daily, 70? a line;
Sunday, $1.10. Mail order in country editions
only of Sunday issue, 50fi a line. Classified,
business classifications, daily, 40 j!; Sunday, 60^
a line; situations wanted, 30 JS or 45fi. Readers,
$3 a line; Sunday, $5 a line.
HIDE AND LEATHER— Weekly (Sat.).
Shoe Factories and Tanneries. Established 1890.
Jacobsen Pub. Co., publishers. Subscription,
$5. Sworn detailed average circulation for six
months ending June, 1920, 6,278* net. 136
pages, 2 columns; length, 10 in.; width, 3 5/16.
Cannot use matrices. Forms close Tuesday.
Office, 136 West Lake St.
Advertising rates, agate, 40(5 a line; full page,
$110; J2, $00; Ji, $33, with discounts on 6,
12, 26 or 52 insertions. Opposite editorial or
page 3, $110; inside covers, $125; back cover,
$150; front cover, $250.
HLASATEL — Semi- Weekly edition of Denni.
Hlasatel, which see.
HOTEL MONTHLY— Monthly (loth). Ca-
tering. Established 1893. John Willy, pub-
lisher. Subscription, $2. Sworn detailed aver-
age circulation for six months ending June, 1920,
4,468*. 108 pages, 2 columns; length, 8 in.;
width, 2^-g in. Cannot use matrices. Forms
close 1st. Office, 443 South Dearborn St.
40
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
Advertising rates, full page, $50; M, S27.50;
li, $15; Yi, $8; j's, $4, with discounts on three,
Bix or twelve month contracts.
HOTEL WORLD— Weeklv (Sat.). Hotel
and Travel. Established 1875. Hotel World
Interests, Ind., publishers. Subscription, $4.
Circulation — not given by publisher. 100 pages,
3 columns; length, 10 in.; width, 2]/^ in. Cannot
use matrices. Forms close Monday. Office, 440
So. Dearborn St.
Advertising rates, 2 in., (minimum), $16;
4 in., $28; 6 in., $33; full page, $102; J^, $62;
H, $44.
HOUSEHOLD GUEST — Monthly (1st).
Family. Established 1892. Household Pub.
Corp., publishers. Subscription, 25 cts. Claimed
average circulation for 1919, 417,296. 16 to
40 pages, 4 columns; length, 12 5^ in.; width,
2J^ in. Can use matrices. Forms close 15th.
Office, 141 West Ohio St.
Advertising rates, agate, $2.20 a line; }/i page,
$391.60; 1^ page, $744; full page, $1,410; back
page (two colors), $1500. Classified, 40^ per word.
See advertisment — Colored Insert — between
pages 304 and 305
ILLINOIS
ICE AND REFRIGERATION— Monthly
(1st). Ice Making and Storage. Established
1891. Nickerson & Collins Co., publishers.
Subscription, $3. Claimed average circulation
for year ending June, 1920, 5,053. 150 pages,
2 columns; length, 10^4 in.; width, 3 J^ in. Can-
not use matrices. Forms close 15th to 20th.
Office, 5707 W. Lake St.
Advertising rates, full page, $90; H, $50; M.
$30; Ys, $20; 1/16, $12.50 with discounts on
3, 6 or 12 month contracts. Special positions,
10 % to 50 % extra. Classified, 50 words or less,
$2 and 30 ji for each additional \0 words; displayed,
$6 an inch.
ICONOCLAST— Monthly (1st). Free Lance.
Established 1890. Iconoclast Pub. Co., pub-
lishers. Subscription, $1.50. Claimed average
circulation for year 1919, 37,000. 16 pages, 3
columns; length, 10 in.; width, 2)4, in- Forms
close 20th. Office, 1110 Security Bldg.
Advertising rates, $4 an inch; 1 column, $35;
full page, $100.
ILLINOIS CENTRAL RAILROAD MAGA-
ZINE — Monthly (10th). Railroad employes.
Established 1909. Illinois Central Railroad
Co., publishers. Subscription, $1.60; free to
employes. Claimed average circulation for year
ending June, 1920, 55,000. 100 pages, 2 columns;
length, 8 in.; width, 2 }/2 in. Can use matrices.
Forms close 15th. Office, 120 Michigan Ave.
Advertising rates, agate, $7.50 an inch; full
page, $62.50; Y2, $37.50; 34. $22.50; third covers,
$75; back cover, $100.
ILLINOIS STAATS - ZEITUNG —Every
morning including SUNDAY. German-Ind.
EstabUshed 1847. Illinois Pub. Co., publishers.
Subscription, $6. Circulation — not given by
publisher. 8 to 32 pages, 7 columns; length,
211/8 in.; width, 2Yi in. Can use matrices.
Office, 24 So. Wells St.
Advertising rates, agate, I5i a line; 1,000
lines, 12f; 5,000 lines, 10?!; 7,500 lines, 9fi;
10,000 lines, 8jf.
ILLUSTRATED WORLD— Monthly (1st).
Technical-Literary. Established 1904. Illus-
trated World Co., publishers. Subscription,
$3. Claimed average circulation for six months
ending June, 1920, 114,406. 192 pages, 2 col-
umns; length of columns, 8 in.; width, 2ys in.
Forms close 1st. Cannot use matrices.
Advertising rates, agate, 85 cts. a line; one
page, $175. Back cover, (2 or 3 colors), $600.
Classified, "Opportunity" column, 10 cts. word.
INLAND PRINTER— Monthly (1st). Print-
ing-Trade. EstabUshed 1883. Inland Printer
Co., publisher. Subscription, $4. Claimed
average circulation for 1919, 9,452. 150 pages,
2 columns; length, 10 in.; width, 3 3^4 in. Cannot
use matrices. Forms close 15th. Office, 632
Sherman St., Chicago.
Advertising rates, $8.00 an inch; full page,
$100.00; half-page, $60.00; quarter-page, $36.00;
eighth-page, $20.00; six times, $7.60, 95.00,
$57.00, $34.00 or $19.00; twelve times, $7.00,
$90.00, $54.00, $32.00, $18.00.
INVESTING FOR PROFIT — Monthly
(1st). Finance and investments. Established
1905. H. L. Barber & Co., publishers. Sub-
scription, $1. Claimed average circulation for
year 1919, 30,164. 16 to 32 pages, 3 columns;
length, 10 in.; width, 2Yi in. Can use matrices.
Forms close 20th. (Office, Great Northern Bldg.
Advertising rates, 40^ a line; full page, $150;
Y2 page, $77.50; 34 page, $40. Cover space,
333^% extra.
ITALIA (L') — Five-days-a-week. (Tues.,
Wed., Thurs., Fri. and Sun.). Italian-Repub-
lican. Established 1886. Oscar Durante, pub-
lisher. Subscription, $5.50. Claimed aver-
age circulation for 1919, week days, 35,674;
Sunday, 38,426. 8 pages, 7 columns; length,
20 in.; width, 23^ in. Office, .54 W. Harrison St.
Advertising rates, agate, 15 cts. a line. Read-
ing notices, 35 cts. a count line.
JACOBS & COMPANY— See advertisement
on pages 307, 308, 309, 310 and 311.
JEWISH CALL — Every morning except Sat-
urday. Yiddish-Ind. EstabUshed 1900. Jew-
ish Call Pub. Association, publishers. Subscrip-
tion, $3. Circulation — not given by publisher.
4 to 6 pages, 7 columns; length, 21 in.; width,
23^ in. Can use matrices.
Advertising rates, agate, 5 cts. a line.
JEWISH COURIER— Every morning ex-
cept Saturday, including SUNDAY. Yiddish-
Ind. EstabUshed 1887. M. Ph. Ginsburg,
publisher. Subscription, $6. Sworn average
circulation for six months prior to April 1920,
42,040* net paid. 8 to 16 pages, 7 columns;
length, 20 in.; width, 2,^ in.
Advertising rates, agate, daily, 10)f; one
position, llji; two positions, 12 f a line; Sunday,
12jS; in position, 14fi or 15fi.
JEWISH FORWARD — Every morning-
Yiddish. Established 1919. Forward Associa.
tion, publishers. Subscription, $9. Sworn
detailed average circulation for six months end-
ing Dec, 1919, 14,398 net paid. 8 to 12 pages,
7 columns; length, 21 3/7 in.; width, 2 1/12 in.
Can use matrices. Office, 1128 Blue Island
Ave.
Advertising rates, agate, 10^ a line; 5,000
lines, 9ji; 10,000 lines, 8f!; Western Edition,
7jS, 6>i or 5ji; All Editions, 15ji, 13fior 11 ji. Read-
1921
NELSON CHESMAN & CO.'S RATE BOOK.
41
ILLINOIS
ing style, 20% extra. Classified, 15jf; subse-
quent insertions, 10 p a line.
See advertisement on page 340.
JEWISH PRESS— Every evening except
Saturday. Yiddish-Republican. Established
1888. Abraham M. Liebling, publisher. Sub-
scription, daily, $3. Claimed average circulation
for six months ending June, 1920, 28,200. 8 to
16 pages, 7 columns; length, 21}^2 in.; width,
2}.i in. Can use matrices.
Advertising rates, lOfi a line; over 1,000
lines, 8i; 2,500 lines, 6ji.
JOURNAIj — Every evening except Sunday.
Ind. -Democratic. Established 1844. John C.
Eastman, publisher. Subscription, $4. Sworn
average circulation for six months prior to
April, 1920, 117,000* net paid. 14 to 24 pages,
7 columns; length of columns, 213^ in.; width,
2}^ in. Can use matrices.
Advertising rates, agate, 35 cts. a line; next
reading, 41 cts.; full position, 47 cts.; 2,500 lines,
on yearly contract, 26 cts.; 5,000 lines, 24 cts.
Position, on contract advertising, 6fi or 12^
a line extra; Woman's page, 25% extra. Pub-
lishers, 20)i; Schools and Colleges, Hotels and
Resorts, 20ji a line. Automobiles, 22 ji. Readers,
$1.50 a line; first page, $2. Classified, 150
a line; 26 times, or 1,000 lines, 12(5.
JOURNAL OF THE AMERICAN MEDICAL
ASSOCI.\TION— Weekly (Sat.). Medical. Es-
tablished 1883. American Medical Association,
publishers. Subscription, $5.00. Sworn de-
tailed average circulation for year ending June,
1920, 74,896* net paid. 128 to 144 pages, 2
and 3 columns; length, 9}^ in.; width, 2%
and 3}4 in- Forms close 10 days in advance.
Advertising rates, 2 in. columns, $11.00 an
inch; 3 in. columns, $19.00; three times, $10.50
or $16.75; six times, $10.25 or $16.38; thirteen
times, $10.00 or $16.00; twenty-six times, $9.75
or $15.63; fifty-two times, $9.50 or $15.25.
Classified, 7i per word; commercial classified,
lOp.
ILLINOIS
JUGOSLAVIA— Weekly (Sat.). Croatian-
Servian-Independent. Established 1911. John
R. Ralandech, publisher. Subscription, $1.
Claimed average circulation for year 1919, 21,000
net. 8 pages, 7 columns; length, 20 in.; width,
2i4 in. Can use mats.
Advertising rates, 9 cts., flat, a line.
KATOLIK— Semi-Weekly (Tues. and Fri.).
Bohemian-Catholic. Established 1893. Sub-
scription, $4. Sworn average circulation for 1919,
10,422* net paid. 8 to 10 pages, 7 columns;
length, 21 H in.; width, 2i^ in. Office, 1637
Allport Str.
Advertising rates, agate, 5(i a line, flat. Read-
ers, 200 a count line.
KIWANIS MAGAZINE — Monthly (1st).
Literary — Personality. Established 1918. The
Kiwanis Club, International, publishers. Sub-
scription, $1. Claimed average circulation for
three months ending Sept., 1920, 30,000. 56
pages, 3 columns; length, 10 4/7 in.; width, 2}4
in. Cannot use matrices. Forma close 15th.
Office, Mailers Bldg.
Advertising rates, $6 an inch; full page, $150; 2
columns, H page, 1 column or }4 page, pro rata.
Discounts of 10% or 20% on six or twelve
insertions. Covers, in red and blue, 2nd, $175;
3rd, $150; 4th, $200.
KOCH'S RAILROAD LIST— See advertise-
ment on pages 392 and 393.
LEDGER-;-See Chicago Ledger.
See advertisement on back cover.
LIETUVA — Every morning, except Sunday.
Lithuanian-Independent. Established 1892.
Lietuva Pub. Co. (Inc.), publishers. Subscrip-
tion, $5. Sworn average circulation for year
1919, 9,000 net paid. 4 to 8 pages, 7 columns;
length, 20 in.; width, 2}4 in. Can use matrices.
Office, 3253 S. Morgan St.
Advertising rates, agate, 5 cts. a line. Clas-
sified, 3 cts. a line. Translation free.
LIVE STOCK REPORT— Weekly (Wed.).
Live Stock and Agricultural. Established 1891.
Clay Robinson & Co., publishers. Claimed aver-
age circulation for 1919, 50,000. 16 pages, 4
columns; length, 12 in.; width, 214 in.
Advertising rates, agate, 250 a line.
LONE SCOUT— Weekly (Saturday). Juve-
nile-Boy Life. Established 1915. W. D. Boyce
Co., publishers. Subscription, $1.50. Claimed
average circulation for 1921, exceeding 100,000.
24 pages, 4 columns; length, 12 J 2 in-I width,
2 J^ in. Can use matrices. Forms close second
Tuesday preceding. Office, 500 N. Dearborn St.
Advertising rates, 60 cts. Une. Classified,
5 cts. per word.
See advertisement on back cover.
McKINNEY SP'L AGENCY— See advertise-
ment on page 337.
MASONIC CHRONICLER— Weekly (Sat.).
Established 1898. The Masonic Chronicler Pub.
Co., publishers. Subscription, $2.50. Claimed
average circulation for year 1919, 23,000. 32
pages, 4 columns; length, 13J^2 in.; width, 214
in. Can use mats. Office, 431 So. Dearborn St.
Advertising rates, 10 to 200 a line. Readers,
300 a line.
MEDICAL STANDARD— Monthly (1st).
Medical. Established 1887. G. P. Engelhard
& Co., publishers. Subscription, $1.50. Claimed
average circulation for year 1920, 9,345 net paid.
100 pages, 2 columns; length, 10 in.; width,
3H in. Can use matrices. Forms close 20th.
Office, 536 So. Clark St.
Advertising rates, 1 inch, one time, $5; three
months or more, $3.50 an inch; }4 page, one
time, $10; }4 page, $17; 14 page, $32; one page,
$60.
MILADY BEAUTIFUL— Monthly (20th pre-
ceding month). Woman's interests. Estab-
lished 1918. Milady Beautiful Pub. Co., pub-
lishers. Subscription, $3. Claimed average
circulation for 1919, 65,000 net. 100 pages,
3 columns; length, 10 in.; width, 2 Jl in. Can-
not use mats. Forms close .5th of month pre-
ceding. Office, Republican Bldg.
Advertising rates, agate, (10 lines minimum) ,
30 cts., flat, a line. Cover pages, 2nd and 3rd
inside, (2 or 3 colors), $190; 4th or back, (a
colors), $252.
42
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
MILK NEWS— Monthly (1st). Milk In-
dustry. Established 1892. Milk Producers
Assn., publisher. Subscription, 75 cts. Claimed
average circulation for year 1919, 20,000.
16 pages, 4 columns; length, 14 in.; width, 2J^
in. Can use matrices. Forms close 2.5th.
Office, 29 So. La Salle St.
_ Advertising rates, 15 cts., flat, a line. Clas-
sified, 12 cts. a line.
MILWAUKEE EMPLOYES' MAGAZINE
— Monthly (1st). Chicago, Milwaukee and St.
Paul Ry. System Employes. Established 1913.
Chicago, Milwaukee and St. Paul R. R. Co., pub-
lishers. Subscription, $1; (Free to employes).
Claimed average circulation for vear 1919,
65,000. 68 to 100 pages, 2 columns; length,
8 in.; width, 2}^ in. Can use matrices. Forms
close 25th.
Advertising rates, $7.50 an inch; three or more
issues definitely contracted for, $6; full page,
$75 or $60; J^ page, $40 or $32; H page, $25
or $20.
MISSION WANNEN— Weekly (Tuesday).
Swedish. Evangelical. Established 1874. Mission
Pub. Co., publishers. Subscriptions. $1.50.
Circulation — not given by publisher. 8 pages,
7 columns; length, 21}/^ in.; width, 2 J'g in.
Office, 361 West Oak St.
Advertising rates, $1 an inch.
MODERN HOSPITAI^-Monthly (1st). Hos-
pital Administration. Established 1913. The
Modern Hospital Pub. Co., publishers. Sub-
scription, $3. Sworn detailed average circulation
for twelve months ending June, 1920, 6,110* net
paid. 208 pages, 2 columns; length, 9J^ in.;
width, 3 5/16 in. Forms close 10th. Office,
22 East Ontario St.
Advertising rates, full page, $160; V^, $90;
Ji, $50; six times, $145, $80 or $45; twelve times,
$125, $70 or $37.50.
MODERN MEDICINE— Monthly (15th).
Medical. Established 1893. Modern Hospital
Pub. Co., publishers. Subscription, $3. Claimed
average circulation for year 1919, 9, .500. 152
pages, 2 columns; length, 9,1-2 in.; width, 3J^
in. Can use matrices. Forms close 20th. (Office,
58 East Washington.
Advertising rates, full page, $90; H, $50;
M. $27.50; six times, $82, $46 or $25; twelve
times, $75, $42 or $22.
MOODY BIBLE INSTITUTE MONTHLY
—Monthly (1st). Religious. EstabUshed 1896.
The Moody Bible Institute of Chicago, pub-
lishers. Subscription, $2.00. Claimed average
circulation for year 1918, 13,458. 80 pages, 3
columns, length of columns, 9}^ in; width, 2% in.
Forms close 10th.
Advertising rates, agate, 20 cts. a line.
MOTHERS' MAGAZINE AND HOME LIFE
— Monthly (20th month preceding). Mothers'
interest. Established 1905. Home Life Maga-
zine Co., publishers. Subscription, $1. Guaran-
teed average circulation for year 1921, 700,000*
net paid. 48 pages, 4 columns; length, 12^4 in.;
width, 2\4 in. Forms close 25th of second pre-
ceding month. Office, 180 N. Wabash Ave.
Advertising rates, agate, $3.50 a line; full
page, $2,200; H or M, pro rata.
See advertisement — Colored Insert — between
pages 336 and 337.
ILLINOIS
MOTOR AGE— Weekly (Thursday). Auto-
motive. The Class Journal Company, publishers.
Subscription, $5. Sworn average circulation
for last six months 1919, 39,813* net paid. 180
to 230 pages, 2 columns; length, 10 in.; width,
3 H in. Office, .59 E. Madison.
Advertising rates, full page, $160; H. Sf>0;
M, $50; Vi, $30; 13 times, $150, $83, $46, $26.50;
26 times, $137.50, $77, $43, $24; 52 times, $125,
$70, $40, $21. Front cover (orange and blue),
$437.50; back cover (orange and blue), $312.50;
second cover (orange and blue), $237.50; third
cover (orange and blue), $200.
MOVING PICTURE AGE— Monthly (Ist).
Non-theatrical Moving Picture Field. Class
Publication, Inc., publishers. Subscription,
$2. Detailed average circulation for vear 1920-
1921, 7,500. 44 pages, 2 columns; length, 10 1^
in. ; width, 3 5^ in. Can use matrices. Forms
close 20th. Office, 418 So. Market St.
Advertising rates, full page, $80; y> page,
$48; M page, $30; Ys page, $19.50; 3 times, $76,
$45, $28, $18; six times, $72, $43, $26, $17; twelve
times, $68, $40, $25, $16. Front Cover, 1
page, 12 times, $115.00; 6 times, $130.00; 3
times, $140.00; 1 time, $155.00. Back cover,
1 page, 12 times, $100; 6 times, $105.00; 3 times,
$110.00; 1 time, $125.00. Inside front or back
cover, 1 page, 12 times, $90.00; 6 times, $95.00;
3 times, $100.00; 1 time, $115.00. 0pp. Index
or Edit. Page, 1 page, 12 times, $80.00; 6 times,
$83.00; 3 times, $88.00; 1 time, $95.00. Want
Ads, 5fi per word, minimum, 30 words.
NAROD POLSKI — W^eekly (Wed.). Polish-
Democratic. Established 1897. The Narod
Polski Publishing Co., publishers. Circulation
— not given by publisher. 8 to 16 pages, 7
columns; length of columns, 22 in.; width, 2}^
in. Can use mats.
Advertising rates, agate, 15 cts., flat, a line.
Readers, 35 cts. a line.
NATIONAL BUILDER — Monthly (1st).
Architecture and Building. Established 1885.
TTrade Press Pub., Corp'n., publishers. Subscrip-
tion, $2. Sworn detailed average circulation
for six months ending June, 1920, 15,265* net
paid. 112 pages, 3 columns; length, 10 in.;
width, 2 58 in. Forms close 15th. Office, 542
So. Dearborn.
Advertising rates, full page, $175; J^, $95;
M. S55; Ys, $35; six times, $160, $90, $50 or
$30; twelve times, $150, $85, $45 or $25. Cover
pages in two colors — front, $3.50; second or
third, $225; back, $250.
NATIONAL ENGINEER— Monthly (1st).
Engineering. Established 1887. Subscription, $1.
Sworn detailed average circulation for first six
months 1920, 19,013* net. 164 pages, 2 columns;
length, 10 in.; width, 3 J^ in. Cannot use mats.
Office, 417 So. Dearborn St.
Advertising rates, $158 per page; 2 pages,
within one year, $145; 3 pages, $136; 6 pages,
$120; 9 pages, $105; 12 pages, $98.
NATIONAL FARM POWER— Consisting of
Springfield, (Mass.), Farm and Home, (Mo.);
New York, (N. Y.), American Agriculturist,
(Wky.); Chicago, (111.), Orange Judd Farmer,
(Wky.); Springfield, (Mass.), New England
Homestead, (Wky.); Minneapolis, (Minn.),
Northwest Farmstead, (S-mo.); Aberdeen, (S.
D.), Dakota Farmer, (S-mo.). Agricultural.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
43
ILLINOIS
Phelps Pub, Co.; Orange Judd Co.; Bushnell
Co., publishers. Subscription, $4.85. Sworn
detailed average circulation for six months
ending June, 1920, 1,115,000 net paid. 188 pages,
4 columns; length, 13 M in.; width, 2 3^ in.
Cannot use matrices. Forms close 25 days
previous to date of issue. Office, 30 North
Michigan Ave.
Advertising rates, agate, $6.55, flat, a line.
Fourth cover, two colors, $5,979.60.
NATIONAL GROCER— Monthly (5th). Gro-
cery trade. Established 1916. Byxbee Pub.
Co., publishers. Subscription, $2. Sworn aver-
age circulation for year ending July, 1920,
9,426* net paid. 52 to 76 pages, 3 and 2 col-
umns; length, 10 in.; width, 2 J^ and 3% in.
Can use matrices. Forms close 25th. Office,
208 So. La Salle St.
Advertising rates, $6 an inch; full page, $115;
%, $78; V2, $60; Va, $41; M. $32; %, $22; %,
$17; 1/12, $12. Fourth cover, three colors,
$200; two colors, $150; second or third covers,
three colors, $175; two colors, $125. Discounts
of 5, 10 or 20% on three, six or twelve month
contracts.
NATIONAL JEWELER — Monthly (1st)-
Jewelry. Established 1906. G. P. Engelhard
& Co., publishers. Subscription, $1.50. Claimed
average circulation for year ending June, 1920,
10,400 net. 150 pages, 2 and 3 columns; length,
9% in. ; width, 3 )4 and 2 % in. Can't use mats.
Office, 536 S. Clark St.
Advertising rates, narrow columns, $6; wide
column, $S an inch; full page, $90; -a, $63;
1^, $49; Ji, $35; H, $27; J^, $19; Vs, $15; with
discount on 3, 6, or 12 months' contract.
NATIONAL MILLER — Monthly (5th).
Flour, Feed and Cereal Milling. Established
1911. The Market Place Pub. Co., publishers.
Subscription, $1. Claimed average circulation
for year 1919, 5,300. 56 to 78 pages, 2 columns;
length, 10 in.; width, S% in. Can use mats.
Forms close 1st.
Advertising rates, full page, $80; }^i, $45;
14, $26; H, S15; six months, $75, $41, $23
or $13.
NATIONAL REAL ESTATE JOURNAL—
Semi-Monthly (Every other Monday). Real
Estate. Established 1910. Porter-Langtry
Company, publishers. Subscription, $5.00.
Claimed average circulation for 1920, 5,100. 36
pages, 2 columns; length, 10 in.; width, 7 14 in.
Forms close Monday preceding. Office, 139
N. Clark St.
Advertising rates, full page, $110; }^, $60;
H< $35; M, $20; 1/16, $11; six months' contract,
$100, $.55, $30, $17 or $9; one year, $90, $50,
$26, $15 or $8. Back cover, $190; inside covers
or opposite reading, $150.
NAUJIENOS — -Every morning except Sun-
day. Lithuanian-Independent. Established
1914. Lithuanian News Pub. Co., publishers.
Subscription, $7.00. Sworn average circulation
for six months prior to April, 1920, 18,300*.
8 pages, 7 columns; length, 20 in.; width, 2}4
in. Can use mats. Office, 1739 So. Halested.
Advertising rates, agate, including transla-
tions, 7^ a line. Classified, 14 lines, $1.12, flat.
See advertisement on page 385.
ILLINOIS
NEWS — Every evening except Sunday. In-
dependent. Established 1876. Victor F. Law-
son, publisher. Subscription, $5. Sworn de-
tailed average circulation for six months ending
March, 1920, 390,377 net paid. 18 to 44 pages,
8 columns; length, 21 3^ in.; width, 2% in- Can
use matrices. Office, 15 North Wells St.
Advertising rates, agate, 70 p a line; 1,000 lines,
or more, within one year, 65fi. Automobile or
Financial, 48?!, flat, a line; Publishers (except
newspapers), 48?!. Readers, $3 a line; business
topics, $1. Classified, 65 ji a line.
NEW WORLD— Weekly (Friday). Catholic.
Established 1892. The CathoHc Press Co.,
publishers. Subscription, $2. Claimed aver-
age circulation for year 1919, 35,000. 10 to
12 pages, 7 columns; length, 20 in.; width, 2}4
in. Can use matrices. Office, McCormick
Bldg.
Advertising rates, agate, 25f! a line; 13 times,
23(i; 26 times, 21 p; 52 times, 20ji. Reading
notices, 40^ a line.
NORTHWESTERN CHRISTIAN ADVO-
CATE— Weekly (Wed.). Methodist. Estabfished
1852. Methodist Book Concern, publishers. Sub-
scription, $2.00. Detailed average circulation
for six months ending March, 1920, 32,295 net.
24 pages, 3 columns; length, 11}<4 in.; width,
2H in. Can use mats. Office, 740 Rush Street.
Advertising rates, agate, 20ji a line. Classi-
fied, 3?! per word. Combination rate including
New York Christian Advocate, Cincinnati West-
ern Christian Advocate, Chicago. Northwestern
Christian Advocate, Kansas City Central Chris-
tian Advocate, Portland Pacific Christian Ad-
vocate, San Francisco, California Christian Ad-
vocate, Boston, Zion's Herald and Chicago,
Epworth Herald, a total circulation exceeding
226,000, $1.20 a line.
NOVELTY NEWS— Monthly (1st). Pre-
miums and Bargain Goods. Established 1905.
Bunting Publications (Inc.), publishers. Sub-
scription, $3. Sworn average circulation for
year 1919, 10,340 net paid. 132 pages, 3 col-
umns; length, 10 in.; width, 23i in. Can use
matrices. Forms close 20th. Office, 9 So. Clin-
ton St.
Advertising rates upon application.
OFFICE APPLIANCES— Monthly (12th).
Trade. Office Equipment. Established 1904.
Office Appliance Co., publishers. Subscription,
$2. Claimed average circulation for six months
ending March, 1920, 8,000. 230 pages, 2
columns; length, 10 in.; width, S}4- Forms close
1st. Cannot use mats. Office, 417 So. Dear-
born St.
Advertising rates, full page, $100 or less space
pro rata; 10, 15 or 20% discount on three, six or
twelve insertions.
100% MAGAZINE — Monthly (1st). Exe-
cutives. Idea-Exchange. Established 1913.
H. P. Gould Co., publishers. Subscription, $2.
Sworn detailed average circulation for six months,
ending June, 1920, 29,402* net paid. 192 pages,
1 column; length, 5}^ in.; width, 3J3 in. Cannot
use mats. Forms close 15th. Office, Mailers.
Bldg.
Advertising rates, full page, $100.00; three-
months, $92.50; six months, $90.00; one year,
$85.00.
44
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
ORANGE JUDD FARMER— Weekly (Sat-
urday). Agricultural. Established 1888.
Orange Judd Farmer Pub. Co., publishers. Sub-
scription, $1. Detailed average circulation for
six months ending Dec, 1919, 113,553 net paid.
16 to 64 pages, 4 columns; length, 13 11/14 in.;
width, 2H in.
Adverti.sing rates, agate, 75c a line. Position,
15 and 25^ extra. Classified, 8p per word.
OTTHON — Weekly — (Sunday). Hungarian
Independent. Established 1910. Alex. De
Dessewffy, publishers. Subscription, $1.
Claimed average circulation for six months end-
ing June, 1920, 9,642. 12 pages, 4 columns;
length, 12 54 in- ; width, 2 J4 in. Can use matrices.
Forms close one week in advance. OfiBce, 1820
City Hall Square Bldg.
Advertising rates, agate, 84 cts. an in.; 500
inches, on contract, 5}^ cts. a line. Position,
15% extra.
OUTERS' RECREATION— Monthly (Ist).
Sporting. Established 1901. The Outers' Book
Co., publishers. Subscription, $2.50. Sworn
detailed average circulation for six months end-
ing June, 1920, 59,425* net paid. 96 pages, 3
columns; length, lOA iu-; width, 2}^ in. Forms
close 29th second month preceding. OflBce,
9 So. CHnton St.
Advertising rates, agate, 80ff a line; full page,
$340. Classified, Kennel and Live Stock
Camps, Resorts, Guids, $10, an inch. Back
cover (3 colors), $650; second cover (3 colors),
or third cover, $500.
See advertisement on page 365.
PACKER — For descriptive data — See Kansas
City, Mo.
PAUL BLOCK (INC.)—
See advertisement on pages 312, 313, 314, 315
and 316.
PHOTOPLAY MAGAZINE — Monthly (1st
of month preceding). Motion Pictures. Es-
tablished 1911. Photoplay Pub. Co., publishers.
Subscription, $2.50. Sworn detailed average
circulation for twelve months ending June, 1920,
402,612* net paid. 140 pages, 3 columns; length,
10 3/16 in.; width, 2}4 in. Cannot use mats.
Forms close 25th of third month preceding to
1st of second month preceding. Office, 350 N.
Clark.
Advertising rates, agate, $3.00 a line; full
page, $1,250.00; one or two columns, pro rata.
Back cover, (4 colors), $2,500.00. Classified
40(5 per word.
See advertisement on page 367.
POPULAR MECHANICS MAGAZINE—
Monthly (10th of month preceding). General-
Mechanical. Established 1902. Popular Me-
chanics Co., publishers. Subscription, $3.
Guaranteed average circulation for vear 1921,
450,000*. 320 pages, 2 columns; length, 8 in.;
width, 2 5^ in. Forms close 15th, second month
preceding to 1st of preceding month. Office,
6 N. Michigan Ave.
Advertising rates, agate (minimum, 7 lines),
$3.25 a line; three months, $3.10; six months'
$2.95; one year, $2.85; one inch, $45, $42.50,
$41 or $38.75; full page, $675, $635, $610 or
$575; li page, $340, $325, $310 or $290; M
page, $175, $165, $160 or $150. Classified,
25^ per word.
ILLINOIS
POST — Every evening except Sundav. In-
dependent. Established 1890. J. C. Shaffer,
publisher. Subscription, $7. Sworn detailed
average circulation for six months ending March,
1920, 51,750 net paid. 12 to 24 pages, 8 columns;
length, 21^4 in.; width, 2^ in. Can use mats.
Office, 12 So. Market St.
Advertising rates, agate, 30^ a line; 2,500
lines or 26 times, 25c; 4,000 lines, or 52 times,
20)i; 5,000 lines, or 104 times, 18?!; 7,500 lines,
or 156 times, 15(f; 10,000 lines, or 312 times,
12ff. Position, 15 and 25 '^ extra. Classified,
15ji a line. Readers, $1.50 per count line.
POTATO MAGAZINE — Monthly (1st).
Agricultural Potato Industry. Established 1918.
Potato Magazine Co., publishers. Subscription,
$2. Circulation not given by publisher. 36 pages,
3 columns; length, 8 4/7 in.; width, 2H in. Can
use matrices. Forms close 15th. Office, 139 N.
Clark St.
Advertising rates, agate, 30)5 a line; full page,
$100; 3 times, $95; 6 times, $90; 12 times, $85;
/4, li or i-g page, pro rata; second and third
cover, $115; fourth cover, $125, two colors,
$25 additional; other specified positions 10%
extra.
POWER PLANT ENGINEERING— Semi-
Monthly, (1st and 15th). Mechanical. Es-
tablished 1896. Technical Pub. Co., publishers.
Subscription, $1.50. Sworn detailed average cir-
culation for last six months 1919, 22,164 net
paid. 204 pages, 2 columns; length, 10 in.;
width, 3 }/i in. Forms close 15 days in advance.
Office, 537 So. Dearborn St.
Advertising rates, full page, $130; V21 $78;
H,Uo; 1.^, $27.50; three months, $122, $72, $42
or $25; six months, $112, $65, $38 or $22.50; one
year, $100, $58, $34 or $20. Front cover (2
colors), $325; other specified locations, 10 to 25%
extra.
POWER WAGON— Monthly (1st). Motor
Vehicles. Established 1904. Power Wagon
Pub. Co., publishers. Subscription, $5. Claimed
average circulation for year ending June, 1920,
7,000. 150 pages, 2 columns; length, 10 H in.;
width, 3 3-2 in. Office, 544 Lake Shore Drive.
Advertising rates, 34 page, one time, $43.50;
H page, $66.50; one page, $115.00; 2 pages,
$218.00.
PRAIRIE FARMER— Weekly (Sat.). Agri-
cultural. Established 1841. Barridge D. But-
ler, publisher. Subscription, 85)!. Sworn de-
tailed average circulation for first six months
1920, 147,607* net paid. 32 to 96 pages, 4
columns; length, 12 32 in.; width, 2 3'6 in. Forms
close 10 days in advance. Office, 223 W. Jackson.
Advertising rates, agate, $1.20, flat, a line.
Classified, 10^ per word.
PRICE CURRENT— GRAIN REPORTER
Weekly (Wed.). Grain Trade. Established
1844. Price Current — Grain Reporter, pub-
lishers. Subscription, $3. Sworn detailed av-
erage circulation for six months ending June,
1920, 4,738*. 52 pages, 4 columns; length, 12 in.;
width, 2 }4 in. Can use matrices. Forms close
5 days in advance. Office, 912 Webster Bldg.
Advertising rates, 1 to 4 inches, $2.70 an
in.; 6 months, $2.35; one year, $2.10; 5 to 11
in., $2.20, $1.95, $1.85; 12 to 23 in., $1.95,
$1.65, $1.50; 24 to 48 in., $1.50, $1.35, $1.20.
Outside back cover or outside front cover, one
1921
NELSON CHESMAN & CO.'S RATE BOOK.
45
ILLINOIS
and one-half or double rates. Classified, 25
cts. a line.
PROFESSIONAL ENGINEER — Monthly
(Ist). Engineering (non-technical). Estab-
lished 1916. American Association of Engineers,
Inc., publishers. Subscription, S2.00. Sworn
detailed average circulation for six months end-
ing June, 1920, 23,024. 32 pages, 3 columns;
length, 10 in.; width, 2^4 in. Forms close 10th.
Office, 63 East Adams Street.
Advertising rates, S.5 an inch; 3 times. So;
€ times, .S4.50; 12 times, $4; full page, $110,
SlOo, $96 or $87; 2-3 page, $75, $70, .S64 or $58;
a page, $40, $38, $35 .or $32. Classified, for
sale, wanted or exchange, $3 an inch.
PROSVETA — Every morning except Sun-
day; also weekly (Wed.). Slovenian-Indepen-
dent. Established 1907. Slovenic National
Benefit Society, publishers. Subscription, daily,
S5; weekly, $1.20. Sworn average circulation
for six months prior to April, 1920; daily, 9,461
net paid; weekly, 19,000. Daily, 4 pages;
weekly, 8 pages; either edition, 6 columns; length,
22}^ in.; width, 2}4 in. Can use matrices.
Office. 2657 So. Lawndale Ave.
Advertising rates, daily, $1.00 an inch;
weekly, $1.50. Readers,' 20 or 30^ a line.
PRUDDEN, KING & PRUDDEN.
See advertisement on page 350.
PUBLIC SERVICE— Monthly (1st). Pub-
lic Utilities. Established 1906. H. J. Gon-
den, publisher. Subscription, $2. Claimed
average circulation for year 1919, 5,939. 72
pages, 2 columns; length, 10 in.; width, 3J^
in. Can use matrices.
Advertising rates, rs page, $6.00; }4 page,
?10; }i page, $18; H page, $30; one page, $60.
RED BOOK MAGAZINE— Monthly (23rd
of preceding month). Fiction. Established
1903. The Red Book Corporation, publishers.
Subscription, $3. Claimed average circula-
tion for six months ending Dec. 1919, 659,055 net
paid. 120 pages, 3 columns; length, 10]%^ in.;
width, 2Ji in. Forms close 25th of second
preceding month.
Advertising rates, agate, $5.00 a line; full
page, $1,800; two columns, $1,260; one column,
S690, facing contents, 2nd and 3rd covers,
facing title page of Art section, $2,160; back
cover (3 colors), $5,225: second or third cover
fthree colors), $3,100. Educational (Residential
Schools), $3.25 a line. Classified (minimum 4
lines), $5.00 a line, with discount of 10% on 6
Insertions.
REFORM ADVOC.A.TE — Weeklv (Sat.).
Jewish-Relig. Established 1890. Bloch &
Newman, publishers. Subscription, $2. Cir-
culation — not given by publisher. 32 pages,
3 columns; length, 11 in.; width, 2 34 in. Office,
7 South Dearborn Street.
Advertising rates, agate, 12 cts. a line; 1,000
lines, 10 cts.; 2,000 lines, 9 cts.; 3,000 lines,
8 cts.; 5,000 lines, 7 cts.; 10,000 lines, 6 cts.
Readers, 25 cts. a line.
ILLINOIS
ROAD-MAKER — Monthly (10th). Road
Construction. E.stablished 1912. Interna-
tional Trade Press (Inc.), publishers. Sub-
scription, $1. Sworn detailed average circulation
for six months ending June, 1919,7,519* net paid.
84 pages, 2 columns; length, 10 in.; width, 314
in. Cannot use matrices. Forms close 5th.
Office, 542-53 Monadnock Block.
Advertising rates, full page, $175; 3 pages,
on contract, $120; 6 pages, $110; 12 pages, $100;
24 pages, $60. Front cover (2 colors), $200;
inside front or inside back cover, $140; outside
back cover, $150.
ROCK ISLAND MAGAZINE — Monthly
(1st). Railway-Labor. Established 1907. Chi-
cago, Rock Island & Pacific Ry. Co., pulalishers.
Subscription (distributed free to employes), $2.
Claimed average circulation for six months ending
June, 1920, 45,293. 64 pages, 3 columns; length,
10 in.; width, 2}^ in. Can use matrices. Forms
close 20th. Office, La Salle St. Station.
Advertising rates, 500 a line; full page, $150;
li, $85; Ji, $60. Position, 20%.
ROCK PRODUCTS— Fortnightly (Wed.).
Crushed Stone, Lime & Cement. Established
1902. Trade Press Corp., publishers. Subscrip-
tion, $2. Claimed average circulation for three
months ending July, 1920, 5,300. 56 pages,
2 columns; length, 10 in.; width, 3}4 in- Cannot
use mats. Forms close Wednesday preceding.
Office, .542 So. Dearborn St.
Adverti.sing rates, full page, $95; 1/2, $55;
li, $40; li, $25; with discounts on 7, 13 or 26
time contracts. Second or third covers, $115;
}^2. $60; 3<i> $35. Back cover, $125; front cover,
$150.
ROTARIAN — Monthly (25th). Rotary
Clubs. Established 1910. Int'n'l Ass'n of
Rotary Clubs, publishers. Subscription, $1.50.
Sworn detailed average circulation for first six
months, 1920, 46,899* net paid. 64 pages, 3
columns; length, 10^2 in-; width, 2% in. Forms
close 10th. Office, 910 So. Michigan Ave.
Advertising rates, $10 an inch; full page, $300;
K. Hi Yi or Vz page, pro rata.
SALES MAN.\GEMENT — Monthly (2.5th
of month preceding). Salesmanship. Estab-
lished 1918. The Dart well Corporation, pub-
lishers. Subscription, $2.50. Sworn detailed
average circulation for six months, ending June,
1920, 5,743* net paid. 56 pages, 3 columns;
length, 10 J4 in-; width, 2J4 in. Cannot use mats.
Forms close 10th of month preceding. Office,
223 W. Jackson Blvd.
Advertising rates, full page, $75; two columns,
$50; H page, 40; one column, $28: )/% column, $15.
SALONIKI— Greek weekly (Sat.) Established
1913. C. Salopoulos, publishers. Subscription,
$3. Claimed average circulation for year 1920,
18,000. 8 pages: S columns; length, 22 in.; width,
2 Ya in. Can use mats. Office 748 So. Halsted St.
Advertising rates, agate, on yearly c ontract,
1,000 lines, lOd a line; 5,000 lines, %i; 10,000
lines, 6fi.
•THE RAINBOW was the first great ADVERTISEMENT. It had position. It had
•* color. It held out a promise of benefit in effect: "I shall not drown you again if you
behave." And then it had the value of repetition, because it is repeated in the same
position and color and promise after every rain.
46
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
SANTA FE MAGAZINE— Monthly (1st).
Railway. Albert MacRae, publisher. Sub-
scription (distributed free to employes), SI. 50.
Claimed average circulation for year 1919, 51,713.
16-4 pages, 2 columns; length, 8 in.; width, 2%
in. Can use matrices. Forms close 25th. Office,
Railway Exchange.
Advertising rates, agate, S8.75 an inch; full
page, $68.75; ^, $41.25; }4, $24.75; on yeariy
contract which will be allowed on three insertions
or more, $7, $55, $.33, $19.80. Back cover,
50% additional. Other cover and special posi-
tions, 20% additional.
SATURDAY BLADE— Weekly (Saturday).
General News. Established 1888. W. D.
Boyce Co., publishers. Subscription, $2.
Circulation in combination with CHICAGO
LEDGER, detailed average for 1921, exceeding
600,000*. 14 pages, 6 columns; length, 19 M
in.; width, 2}4 in- Can use matrices. Forms
close Monday.
All advertisements must include SATURDAY
BLADE and CHICAGO LEDGER. Com-
bined rate, S3 per agate line. Classified, 35 ji
per word.
See advertisement on back cover.
ILLINOIS
SKANDINAVEN — Every evening except Sun-
day; SUNDAY morning and SEMI-WEEKLY,
Wednesdays and Fridays. Norwegian - Danish.
Republican. John Anderson Publishing Co., pub-
lishers. Established 1866. Subscription, daily, $4;
Sunday, $1; semi-weekly, S2. Circulation, SEMI-
WEEKLY, detailed average, 29,565*; daily or
Sunday — not given by publisher. Daily, 8
pages; Sunday, 12 to 16 pages; semi-weekly,
12 pages, 7 columns; length, 21}^2in.; width, 2H
in. Can use mats. Office, 8 So. Dearborn St.
Advertising rates, agate, daily, 5 cts. aline;
Sunday, 7^, with discount of 10, 15, 20, 25,
30, 35 or 40% on 1,000, 2,500, 5,000, 7, .500,
10,000, 15,000 or 25,000 lines. Reading notices,
daily or Sundav, 15^ a line. Classified, 12ji a
line. SEMI-WEEKLY, 10f,flat, a line. Read-
ers, 40 d a line. Classified, 25^ a line.
SLAVIE — Semi-Weekly. (Tues. and Fri.).
Bohemian-Ind. -Democrat. Established 1861.
Slavie Pub. Co., publishers. Subscription, S2.50.
Claimed average circulation for year 1919, 16,-
752 net. 8 to 12 pages, 7 columns; length of
columns, 19 H in- ; width, 2}4 in. Can use mats.
Office, 2520 So. Crawford Ave.
Advertising rates, 75jS an inch.
SOFT DRINK JOURNAI^-Monthly (1st).
Soft Drink Trade. Established 1918. Class
Publications, Inc., publishers. Subscription,
$2. Sworn average circulation for year 1920-
1921, 7,500*. 44 pages, 2 columns; length,
10 34 in.; width, 3 5^ in. Can use mats. Forms
close 20th. Office, 418 So. Market St.
Advertising rates, full page, $70.00; J-^ page,
$38.50; 14 page, $21.25; Vg page, S16.00. 3
times, $65, $36.50, $20, $14. 6 times, $60,
$33, $18.50, $12. 12 times, $55, $30, $16.50,
$10. Front cover, 1 page, 12 times, $100;
6 times, $110; 3 times, $135; 1 page, $150. Back
cover, 1 page, 12 times, $90; 6 times, $95; 3
times, Sl'lO; 1 time, $125. Inside Front cover
or back cover, 1 page, 12 times, $80; 6 times, $85;
3 times, $90; 1 time, $95. 0pp. Index or Edit.
Page, 1 page, 12 times, $70; 6 times, $75; 3
times, $80; 1 time, $85. Want Ads: 5ji per word,
minimum 30 words.
SONNTAG POST— Sunday edition Abend-
post, which see.
SPECIALTY SALESMAN MAGAZINE—
Monthly (1st). Salesmanship. Established
1915. Robert E. Hicks Corporation, publishers.
Subscription, $2.50. Claimed average circula-
tion for six months ending July, 1920, 45,000
net paid. 116 pages, 2 columns; length, 8 in.;
width, 2'^ in. Cannot use mats. Forms close
20th. Office, 443 So. Dearborn St.
Advertising rates, agate, GOi a, line; full page,
$127.00; 34 page, $64.00. Second or third cover
(two colors), $142.00; back cover (two colors),
$155.00. Classified, 15 p per word.
SPORTS AFIELD— Monthly (1st). Sports
and Natural Science. Established 1887. Sports
Afield Publishing Co., publishers. Subscrip-
tion, $2. Circulation — not given by publisher.
100 pages, 2 columns; length, 8 in.; width, 2 54
in. Forms close 20th.
Advertising rates, agate, 40^ a line; full page,
$80; 34 or 34, pro rata; inside cover, $120. Classi-
fied, 8ji per word.
SPRAVEDLNOST— Every morning including
SUNDAY and ZAJMY LIDU Semi-Weekly
(Tues. and Fri.). Bohemian-Socialist. Es-
tablished 1905. Bohemian Socialist Party,
publishers. Subscription, daily, $5.50; weekly,
$2.50. Sworn average circulation for six months
prior to April, 1920, daily and Sunday, 9,210;
Semi-weekly, claimed, 5,000. Daily, 10 pages;
semi-weekly, 8 to 10 pages, 7 columns; length,
20 34 in.; width, 2 34 in. Office, 1825 Loomis.
Advertising rates, daily, 70 cts. an inch;
weekly, 65 cts. an inch.
SURGERY, GYNECOLOGY AND OBSTET-
RICS — Monthly (1st). Medical. Established
1905. Surgical Pub. Co., publishers. Subscrip-
tion, $12. Sworn detailed average circulation
for six months ending March, 1920, 11,431*
net paid. 236 to 268 pages, 2 columns; length,
8 in.; width, 2% in. Forms close 15th. Office,
30 No. Michigan Ave.
Advertising rates, full page, $150; 32. ^90:
H. S50; Vs, $25; three times, $120, S64, $34
or $18; .six times, $110, $60, $32 or $17; twelve
times, $100, $55, S30 or $16.
SVENSKA AMERIKANAREN — Weekly
(Thur.). Swedish-Republican. Established
1876. Swedish-American Printing Co., pub-
lishers. Subscription, $2. Sworn detailed aver-
age circulation for year ending June, 1920,
60,274* net paid. 16 i)ages, 7 columns; length,
2132 in.; width, 2 3-^ in. Can use matrices.
Office, 208 N. Wells St.
Advertising rates, agate, ISji, flat, a line.
Position, 10, 20 or 30% extra. Readers, 50(i
a line. Classified, 20)! a line.
SVENSK-AMERIKANSKA FAMILJ JOUR-
NALEN — Monthly (1st). Swedish-Familv.
Established 1907. The Kastman Pub. (^o., pub-
lishers. Subscription, 75f. Circulation — not
given by publisher. 12 to 24 pages, 7 col-
umns; length, 20 in.; width, 2 3-'s in. Forms
close 20th. Office, 1000 Belmont Ave.
Advertising rates, agate, 6 cts. a line; in
position, 8 cts. Readers, 25 cts. a line.
SVENSKA KURIREN— Weekly (Thurs.).
Swedish-Ind. Established 1884. Alex. J.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
47
ILLINOIS
Johnson, publisher. Subscription, $2. Claimed
average circulation for year 1919, 46,157. 12
pages, 7 columns; length, 21 in.; width, 214
in. Can use matrices. Office, 208 N. Wells St.
Advertising rates, agate, 12 cts., flat, a line.
Readers, 30 cts. a line. Classified, 15 cts.
SVEXSKA STANDARET — Weekly (Tues.).
Swedish-Baptist. Established 1879. Swedish
Baptist General Conference of America, publish-
ers. Subscription, $2. Sworn average circula-
tion for si.\ months ending June, 1920, 11,329
net paid. 8 to 12 pages, 7 columns; length, 21
in.; width, 2>^ in. Can use mats. Office, 155
N. Clark St.
.•Advertising rates, agate, 7p a line. Readers,
20^. Classified, 7c a line.
SVENSKA TRIBUNEN NYHETER— Week-
ly (Wed.). Swedish-Republican. Established
1869. The Swedish Pub. Co. (Inc.), publishers.
Subscription, $2. Sworn detailed average cir-
culation for six months ending June 30th, 1920,
59,776* net paid. 16 pages, 7 columns; length,
22 in.; width, 2J^ in. Can use mats.
Advertising rates, agate, 18p a line, flat.
Position, 15% extra. Readers, 50 p a count
brevier line.
SVORlNOST — -Every evening except Sunday;
SUND.4Y morning, DUCH C.4SU, weekly and
AMERIKAN, semi-weekly, Mondays and Thurs-
day. Bohemian-Ind. Established 1874. Au-
gust Geringer, publisher. Subscription, daily,
S5; Sunday, $2; weekly, $2.50; semi-weekly,
S2.50. Sworn average circulation for six months
ending Mav, 1920, daily, 25,634; Sunday,
30,504; weekly, 30,782; semi-weekly, 38,017.
Daily, 12 to 16 pages; Sunday, 16 to 24 pages;
weekly, 16 pages; semi-weekly, 8 to 16 pages;
daily, Sunday and semi-weekly, 7 columns;
weekly, 4 columns; length of columns, daily and
Sunday, 20?^ in.; weekly, 12 in.; semi-weekly,
20 M in.; width, 2>g in. Office, 2518-24 So.
Crawford Ave.
Advertising rates, agate, daily and Sunday,
Sp a line, flat. Readers, 25 e a line. Classified,
2j; per word. AMERIKAN (semi-weekly), 8^
a line, flat. Readers, 40c a line. Classified, 2fi
per word. DUCH CASU (weekly), 10 cts. a
line; 1,000 lines, 9 cts.; 2,500 lines, 6 cts.; 5,000
ines, 5 cts. Readers, 25 cts. a line.
SYSTEM— Monthly (1st). Business. Es-
tablished 1899. The A. W. Shaw Co., publishers.
Subscription, $3. Sworn detailed average cir-
culation for six months ending June, 1920, 170,952
net paid. 3 columns; length, 10^ in-; width,
2}4 in. Cannot use mats. Forms close 15th
of second month preceding. Office, Cass,
Huron and Erie Sts.
.Advertising rates, agate (minimum, 1 in.),
$2.60 a line; full page, $1,000; double columns,
$675; one column, $3.50. Classified, 55 p a word.
SYSTEM ON THE FARM— Monthly. (1st).
Farm Management. Established 1917. A.
W. Shaw Co., publisher. Subscription, $2.
Guaranteed average circulation for year 1920-21,
30.000. 3 columns; length, 10 3/14 in.; width,
2 14 in. Cannot use matrices. Forms close 5th
of month preceding. Office, Cass, Huron and
Erie Sts.
Advertising rates, agate, 60fi a line; full
page, $225; %, $150. Fourth cover (2 colors),
$375; second or third cover, $300.
ILLINOIS
TEN STORY BOOK— Monthly (10th of
month preceding). Literary. Established
1901. Ten Story Book Corporation, publishers.
Subscription, $3. Circulation — not given by
publisher. 68 pages, 2 columns; length of col-
umns, 8 in.; width, 2 5^8 in. Forms close 20th
of second preceding month. Can use matrices.
Office, Montrose and Clarenden Blvds.
Advertising rates, agate, 30 cts. a line; full
page, $67.20; H and 3^ pages, pro rata; inside
covers, $75; back cover, $90. Classified, 5 cts.
per word.
TRAFFIC WORLD— Weekly (Sat.) Mer-
cantile. Established 1907. Traffic Service
Corp., publishers. Subscription, $10. Sworn
detailed average circulation for six months end-
ing June, 1920, 7,631* net paid. 56 pages, 2
columns; length, 9 J^ in.; width, 3i^ in. Cannot
use matrices. Forms close Thursday. Office,
418 Market St.
Advertising rates, full, page, $80; H, $45; H,
$25; J^, $15; 13 times within one year, $68, $40,
$22, $12; 26 times, $60, $35, $20, $11, 52 times,
§56, $30, $18, $10. Classified, $1 a line; succeeding
insertion!, 50 cts.
TRIBUNE — Every morning including SUN-
DAY. Independent. Established 1847. Tri-
bune Co., publishers. Subscription, daily,
$7.50; Sunday, $7.50. Sworn detailed average
circulation for six months ending March, 1920,
daily, 420.703 net paid; Sunday, 732,606 net
paid. Daily, 24 to 40 pages; Sunday, 76 to
132 pages, 8 columns; length, 21>2 in-; width,
2i^ in. Can use matrices.
Advertising rates, agate, daily, 70 p; Sunday,
$1 a line. Position, 25^ a line extra. ROTO-
GRAVURE (Sunday edition tabloid size 14x10
in.), full, half or quarter page, $2000 a page;
back page, $2,400; COLOR SECTION, $2000
a page; 13 pages in one year, $1,500 each. Rea-
ders, daily, $3.50; Sunday, $4. Classified, daily,
50^; Sunday, 75 p a line; if displayed, $1 or
$1.50.
UNION LEADER— Weekly (Fri.). Labor-
Independent. Established 1902. Street Elec-
tric Railway Employees of America, publishers.
Subscription, $1. Circulation — not given by pub-
lisher. 16 pages, 4 columns; length, 14 in.;
width, 2 },i in. Can use mats. Forms close
Wednesday. Office, 332 So. Ashland Blvd.
Advertising rates, $1.50 an inch; full page,
$84; }/2 or }4 pro rata. Readers, $2.10 an inch.
UNITED SERBIAN— Weekly (Tues.). Ser-
bian-Crotian. Independent. Established 1905.
John R. Palandech, publisher. Subscription, $1.
Claimed average circulation for year 1919, 19,000
net. 8 pages, 7 columns; length, 20 in.; width,
2ys in. Office, 318 So. Canal St.
Advertising rates, 9 p. flat, a line.
WESTERN BRITISH AMERICAN— Week-
ly (Sat.). Established 1888. British Ameri-
can Co., publishers. Subscription, $2. Circula-
tion — not given by publisher. 10 pages, 6
columns; length, 20 in.; width, 2}4 in- Can
use matrices. Office, 542 So. Dearborn St.
Advertising rates, agate, 25 p aline. Readers,
50^ a line.
WESTERN DRUGGIST— Monthly (15th).
Pharmaceutic, Established 1879. G. P. En-
gelhard & Co., publishers. Subscription, $1.50.
48
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
Claimed average oirculation for year 1920, 11,218
net. 110 pages, 2 and 3 columns; length, 9%
in.; width, 3M and 2J/8 in. Can use mats.
Forms close 10th. Office, 536 So. Clark St.
Advertising rates, 3 J^ in. column, $8 an in.;
2% in. column, $0; six months' contract, $6
or $4; twelve months, $5 or $3.50. Full page,
$90; 2-3, S63; K, $49; Va, $35; M. $27; H, $19;
H, $15; three month.s' contract, $80, $56, $44,
$30, $24, $16, $13; six months. $75, $53, $40,
$28, $22, $15, $12; twelve months, $72, $50,
$38, $26, $20, $14, $11. Cover positions (2
colors), 150%, 100% or 25% extra for front,
back or inside covers. Readers (8 pt.), 75 (i
a line.
WITNESS— Weekly (Sat.). Religious-Epis-
copal. Established 1916. Witness Pub. Co.,
publishers. Subscription, $1. Claimed average
circulation for six months ending June, 1920,
13,412. 12 pages, 5 columns; length, 16 in.;
width, 2}4 in. Can use matrices. Office, 6219
Cottage Grove Ave.
Advertising rates, $1.60 an inch, with discounts
of 15% or 20% on six months' or yearly contracts.
WOMAN'S WEEKLY— Weekly (Sat.). A
woman's national magazine. Established 1917.
The Magazine Circulation Co. (Inc.), publishers.
Subscription, $5. Sworn detailed average cir-
culation for six months ending June, 1920,
240,001* net paid. 20 pages, 4 columns; length,
121^ in.; width, 2}4 in. Can use mats. Forms
close 4th Wed. preceding. Office, 431 So.
Dearborn St.
Advertising rates, agate (7 lines minimum),
$1.50 a line; full page, $960; ^i. $480; H,
$240; second or third covers (2 colors), $1140;
back cover (2 colors), $1440. Classified, $1.50
a line.
See advertisement on pages 320 and 324.
WOMAN'S WORLD— Monthly (1st month
preceding). Literary and Family. Established
1901. Woman's World Magazine Co. (Inc.),
publishers. Subscription, 50(i. Sworn detailed
average circulation for six months ending June,
1920, 1,020,007* net paid. 40 to 68 pages, 4
columns; length, 12}^ in.; width, 2}4 in. Forms
close 1st of second preceding month. Cannot
use mats. Office, 107-111 S. Clinton.
Advertising rates, agate, $6 a line; one column
(170 lines), &t more, $5,883 a line; full page,
$4000; }/2 or }4 pro rata. Second or third
covers (two colors or black), $5500; (three or
four colors), $5500; fourth cover (two, three
or four colors), $6500; inside page (black and
one color), $4250. Classified, $6, flat, a line.
See advertisement on page 377.
ZAJMY LIDU— Semi-Weekly edition of Spra-
vedlnost, which see.
ZENSKE LISTY—Bi- Weekly (Thurs.). Bohe-
mian-Family. Established 1894. Rose A.
Kabat and Mila R. Hlina, publishers. Sub-
scription, $2.50. Claimed average circulation for
1919, 25,000. 24 pages, 2 and 3 columns;
length, 9H in.; width, 4 J^ and 2^ in. 2616
So. Central Park Ave.
Advertising rates, $1 an inch; 50 cts. subse-
quent insertions.
ZIFF CO., W. F.—
See advertisement on pages 348, 349 and 350.
ILLINOIS
ZGODA — Every evening, except Sunday,
and WEEKLY— Thursday. Polish-Indepen-
dent. Established 1880. Polish National Alli-
ance, publishers. Subscription, daily, $5;
weekly, $1.50. Sworn average circulation for
six months prior to April, 1920, daily, 41,728* net
paid; weekly, 138,000 net paid. Daily, 8 to
16 pages, weekly, 8 to 12 pages; 7 columns;
length, 21 J^ in.; width, 214 in. Can use mat-
rices. Office, 1406 W. Division St.
Advertising rates, agate, daily, 12f! a line.
Readers, 25jf a line. Classified, 5^ per word.
WEEKLY, 22?! a line. Classified, 10 fi per word.
Readers, 50 f! a line.
See advertisement on page 384.
DANVILLE — Population, 40,500. Is served
by four railroads. County Seat of Vermillion
County. Gateway to the Illinois Corn Belt.
Is a great creamery center; other industries,
of importance, are flour and lumber mills,
fire brick, paving brick, automobile parts
(for nine different cars), marble smelting,
boiler and iron works; hardware, window
glass. Also bottle manufacturing plants. R.
R. shops and a number of large coal mines
in vicinity. Six Banks and six Building Asso-
ciations; resources about — twelve million
dollars for Building Associations, Banks $1,-
550,000. Bank Clearings during 1919, $40,-
798,209,04.
COMMERCIAL-NEWS— Every evening ex-
cept Sunday. Republican. Established 1866.
Commercial News Co., publishers. Subscrip-
tion, $4. Sworn average circulation for six
months prior to April, 1920, 16,210 net paid.
10 to 24 pages, 8 columns; length, 21 in.; width,
2 1/12 in._ Can use mats.
Advertising rates, 4j2f^ a line; position, next
reading, 5(f; full, 6^; 200 inches, 4fi, 4i4i or
5^. Classified, 2ff per word. Readers, 2()fS a
line.
PRESS — Every morning except Monday in-
cluding SUNDAY. Independent. Jas. H.
Skewes, Editor & Publisher. Subscription, $7.50.
Sworn average circulation for six months prior
to April, 1920, 10,931 net paid. 12 to 40 pages,
8 columns: length, 20 in.; width, 12 J^ ems.
Can use matrices.
Advertising rates, agate, 3H(5 a line; 52 times,
or 5,000 lines, SHf; 25,000 lines, 3ji. Position.
20% extra. Classified, 10 per word. Readers,
15?! a line.
DECATUR — Population, 43,818. On Sangamon
River, at exact center of state, and is served
by four railway systems with twelve lines,
(111. Cent.; Wabash; Cin., Indianapolis &
Western; Vandalia), and three electric inter-
urban lines and maintains twenty miles of
street railways. In the midst and the market
place of the richest farming community of
the world; is the largest white corn milling
center in the world, more white corn being
ground than in any other city, with a total
daily capacity of 75,000 bushels. Wabash
oar and locomotive shops located here, also Illi-
nois Traction system general car shops. Two
coal mines in city and large Illinois coal fields
within a few miles. Industries include ice
and coal storage plants, malleable iron foundry;
flour and various corn product mills; bridge and
structural steel, soda fountains, tents and awn-
ings; brick and tile building materials, brooms,
corn shellers, corn harvesters, engine, extracts,
mill machinery, gloves and mittens, jewelry.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
49
ILLINOIS
optical goods, paper bags, women's garments,
tanks and pumps, coffin and burial goods,
plumbing goods, electric fixtures, starch,
farming implement, wire mat, pharmaceutical
supply, bottle caps, automobile (two), bank
and office fixture factories. Annual value
of manufactured products exceeding $30,000,-
000. Bank clearings during 1919, $68,737,-
499.20.
HERALD — Every morning including SUN-
DAY. Republican. Established 1889. De-
catur Herald Co., publishers. Subscription,
$7.80. Sworn detailed average circulation for
six months ending Mar. 31, 1920, daily, 14,616
net paid; Sunday, 14,602 net paid. Daily,
10 to 20 pages; Sunday, 24 to 36 pages, 8 columns;
length, 20 in.; width, 2 1/12 in. Can use mats.
Advertising rates, agate, 5tf a line; full posi-
tion, 25% extra. Readers, 30?! a line. Classi-
fied, IJ^ii per word.
HOUNDS AND HUNTING— Monthly (1st
to 5th). Sporting. Established 1906. Hounds
and Hunting Pub. Co., publishers. Subscrip-
tion, $1.50. Claimed average circulation for
year ending June, 1920, 5,000. 60 pages, 2
columns; length, 8 in.; width, 2}^ in. Cannot
use matrices. Forms close 15th.
Advertising rates, agate, $1.25 an inch; full
page, $20; H- H or }4 pro rata. Classified,
3 cts. per word.
See advertisement on page 368.
ILLINOIS
REVIEW — Every evening except Sunday.
SUNDAY morning. Democratic. Established
1878. Review Pub. Co., publishers. Subscrip-
tion "price, $7.80. Sworn detailed average
circulation for six months ending April, 1920,
daily, 17,179* net paid; Sunday, 15,632* net
paid. Daily, 10 to 16 pages; Sunday, 24 to
40 pages, 8 columns; length, 20 in.; width,
2 1/12 in. Can use mats.
Advertising rates, agate, 5ji a line, flat; full
position, 6i. Readers, 30fi a count line. Classi-
fied, 15yi per word.
DIXON— Popularion, 1920, 10,000. Is served
by Chicago & North Western; 111. Central
Systems; Interurban line. On Lincoln High-
way; Blackhawk Trail. Industries of im-
portance are cereal and feed mills; plow works;
milk condensery; shoe, box, wire screen, wire
drawing, casket, sash and door, lawn mower,
candy, music roll and corset factories; cement
plant; foundries, and is the trading center of
as rich a farming country as there is on earth.
Rock River Chautauqua Park and auditorium;
Lowell Park of 200 acres.
TELEGRAPH — Every evening except Sun-
day. Republican. Established 1851. B. F.
Shaw Printing Co., publishers. Subscription,
$5.00. Sworn detailed average circulation for
six months ending March, 1920, 4,588 net paid.
8 to 12 pages, 8 columns; length, 20 in.; width,
2 % in. Can use mats.
Advertising rates, 35^, flat, an inch. Composi-
tion, 5(f an inch additional. Position, 49fi.
Readers, 15p a line. Classified, 2^ per word.
D WIGHT — Population, 2,156. 2 railroads.
Farming and stock-raising almost entirely
engaged in.
BANNER — Monthly (15th). Fraternal Sons
of Veterans. Established 1895. A. S. Hol-
brook, publisher. Subscription, 20, cts. Claimed
average circulation for year 1919, 49,763. 16
pages, 4 columns; length, 13 in.; width, 2}4 in.
Forms close 1st.
Advertising rates, agate, 18 cts., flat, a line.
Classified, 18 cts. a line.
EAST ST. LOUIS— Population, 75,000. On
Mississippi River immediately opposite St.
Louis, Mo., with which it is connected by four
steel bridges. 27 railway trunk lines, all
connected by four terminal belt lines. Also
served by four interurban electric lines. Has
more than 150 factories, including smelters,
rolling mills, flour and feed mills, grain eleva-
tors, breweries, baking powder plant, roofing
plants and railway supply manufactures. A
$6,500,000.00 levee protects the city from all
possible overflow. A $500,000 park system of
1,500 acres and twenty miles of boulevards.
JOURNAL — Every evening except Saturday;
SUNDAY morning. Independent. Estab-
lished 1888. E. St. Louis Daily Journal Co.,
publishers. Subscription, $5. Sworn aver-
ag circulation for six months prior to April,
1920, 9,136 net paid. 8 to 24 pages, 7 columns;
length, 21 J^ in.; width, 2}4 in. Can use matrices.
Advertising rates, agate, 5^ a line; 5,000
lines, on yearly contract, 4J^fi; 10,000 lines, 4fi.
Readers, lOji a line.
NATIONAL LIVE STOCK REPORTER—
Every evening except Sunday. General News
and Live Stock. Established 1890. Reporter
Pub. Co., publishers. Subscription, $5. Sworn
average circulation for six months prior to
April, 1920, daily, 9,856 net paid; including
issues sent out as tri-weekly and weekly, 18,820
net paid. 4 to 12 pages, 7 columns; length,
19 ?4 in.; width, 214 in. Can use matrices.
Advertising rates, agate, 60 a line. Readers,
15f! a line; first page, 250. Classified, 6{i
a line. Combination with Chicago, (111.),
Drover's Journal, Kansas City, (Mo.), Drover's
Telegram, and South Omaha, (Neb.), Journal
Stockman; display, 30j5 a line.
ELGIN— Population, 27,630. On Fox River
and is served by three Railroads and four
Interurban electric lines. Has fine water
power, Industries include watches, watch cases,
milk condensing, meat packing companies,
shoe, shirt, wind mill, piano, casket, hardware,
thread, butter tub, and tool factories, and foun-
dries and machine shops. 96 varied industries
in all, employing a total of 9,000 people.
Annual value of manufactured products, $40,-
000,000.
BOYS' WORLD— Weekly (Sat.). Juvenile.
Established 1902. David C. Cook Pub. Co., pub-
lishers. Subscription, 600. Sworn average cir-
culation for first 6 mos. 1920, 391,341* net paid.
8 pages, 4 columns; length, 12}/g in.; width, 2^4
in. Can use mats. Forms close SJi weeks
in advance.
Advertising rates, agate, $2 a line; full
page, $1,300. In combination with "Girls'
Companion" and "Young People's Weekly,"
$4 a line.
COOK'S WEEKLY TRIO— Consisting of
"Boys' World," "Girls' Companion" and "Young
People's Weekly," which see.
50
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
COURIER — Every evening and Sunday morn-
ing. Republican. Established 1877. The
Courier Publishing Co., publishers. Subscrip-
tion, $6. Sworn detailed average circulation for
six months ending March, 1920, 8,077* net paid.
8 to 20 pages, daily, S columns; length, 21 in.;
width, 2 1/12 in. Can use mats.
Advertising rates, agate, SyH a line. Readers
or locals, 3fS per word. Classified, lf5 per word.
GIRLS' COMPANION— Weekly (Sat.). Jli-
venile. Established 1902. David C. Cook
Pub. Co., publishers. Subscription, 60^. Sworn
average circulation for first 6 mos., 1920, 340,289*
net paid. S pages, 4 columns; length, 121/8 in.;
width, 2 li in. Can use mats. Forms close
3 ]/2 weeks in advance.
Advertising rates, agate, $1.70 a line; full
page, $1,100. In combination with "Boys'
World" and "Young People's Weekly", $4 a line.
NEW CENTURY SUNDAY SCHOOL
TEACHERS' MONTHLY— Monthly. Sunday
Schools. Established 1899. David C. Cook
Pub. Co., publishers. Subscription, 60f!. Sworn
average circulation for first 6 mos., 1920, 39,994*
net paid. 40 pages, 3 columns; length, 10 in.;
width, 2 ^ in. Forms close 20th of 2nd month
preceding date of issue. Can use mats.
Advertising rates, agate, 30fi a line; full page,
$120.00.
NEWS — Every evening except Sunday. Re-
publican. Established 1847. Lowrie & Black
Co., publishers. Subscription, $G. Sworn av-
erage circulation for six months prior to April,
1920, 7,635 net paid. 12 to 16 pages, 8 columns;
length, 20 M in. ; width, 2 } s in. Can use matrices.
Advertising rates, agate, 4{f a line; on con-
tract, 3i; full position, 4i. Readers, 15fi a
count line. Classified, Ifi per word.
YOUNG PEOPLE'S WEEKLY — Weekly
(Sat.). Religious-Juvenile. Established 1886.
David C. Cook Pub. Co., publishers. Subscrip-
tion, 85 ji. Sworn average circulation for first
6 mos., 1920, 161,374* net paid. 8 pages, 4
columns; length, 15 in.; width, 2'^ in. Can use
mats. Forms close 3 5^2 weeks in advance.
Advertising rates, agate, SOfS a line; full page,
$650. In combination with "Boys' World" and
"Girls' Companion," $4 a line.
ENGLEWOOD— Population, 200,000. A sub-
urb of Chicago, with which it is incorporated
and with which it has direct connection by
8 railroad lines, elevated and street railways.
TIMES — Weekly (Friday). Independent.
Established 1888. Gerald E. SuUivan, pub-
lisher. Subscription, $1. Claimed average cir-
culation for year 1919, 10,200 net paid. 8 to 16
pages, 7 columns; length, 20 in.; width, 2}^
in. Can use matrices.
Advertising rates, 75i an inch; on yearly
contracts, 9^ an inch. Classified, li per word.
Reading notices, 15c a line.
ILLINOIS
EVANSTON— Population, 38,250. A suburb of
Chicago, 12 miles north on Lake Michigan,
having frequent train service on Chic. & North-
western railroad, also elevated and surface
electric car service. A number of educational
institutions located here, including the North-
western University and Garrett Biblical In-
stitute. The National Headquarters of the
W. C. T. U. are located here, in the old home
of Miss Frances E. Willard. Primarily a
city of homes; some manufacturing; being
Chicago's biggest and wealthiest residential
suburb. Has three banks, with total deposits
exceeding, $9,000,000.
CORRECT ENGLISH— How To Use It-
Monthly (1st). Educational. Correct English
Pub. Co., publishers. Subscription, $2.50. Claimed
average circulation for year 1919, 18,336. 64
pages, 2 columns; length, 8% in.; width, 3 in.
Forms close 12th.
Advertising rates, agate, }4 page, one time,
$18; H page, $30; one page, $50.
KATHOLISCHER JUGENDFREUND. —
Monthly (1st). English and German-Juvenile.
Catholic. Established 1876. Angel Guardian
Orphanage, publishers. Subscription, $1.
Claimed average circulation for year 1919, 23,000
net paid. 32 pages, 2 columns; length, 9 in.;
width, 2 % in. Forms close 25th.
Advertising rates, agate, $2 an inch; full page,
$25; H- $15; M. S8; H, $5.
NEWS-INDEX — Every evening except Sun-
day. Republican. Established 1909. Bow-
man Pub. Co., publishers. Subscription, $6.
Sworn average circulation for six months prior
to April, 1920, 4,499* net paid. 8 to 16 pages,
7 columns; length of columns, 20 M in.; width,
2J6 in- Can use matrices.
Advertising rates, agate, 4f< a line, flat,
ers, 15ji a line.
Read-
UNION SIGNAL— Weekly (Thurs.). Tem-
perance. Established 1874. National Woman's
Christian Temperance Union, publishers. Sub-
scription, $1.25. Claimed average circulation
for year 1919, 24,413. 16 pages, 3 columns;
length, 10 9/16 in.; width, 2 58 in-
Advertising rates, agate, 15fi a line; full page,
$65. Readers, 30fi a line.
YOUNG CRUSADER — Monthly (1st).
Temperance. Established 1886. National
Woman's Christian Temperance Union, pub-
lishers. Subscription, 25fi. Claimed aver-
age circulation for year 1919, 16,152 net paid.
16 pages, 2 columns; length, 9 J^ in.; width, 3^
in. Forms close 15th.
Advertising rates, agate, 20 cts. a line; full
page, $75. Readers, 40 cts. a count line.
FREEPORT — Population, 20,000. Located in
the center of a rich farming and dairy country
113 miles northwest of Chicago. 'There are
nine freight lines controlled by five companies
operating in and out of Freeport. The Illinois
Central have five division centers here.
Freeport is also on the Chicago & North-
western, the Chicago, Milwaukee & St. Paul,
the Chicago and Great Western and Interurban
lines. Called the Hartford of the West be-
cause it is the headquarters of many Insurance
companies. Manufactures include wind mills,
hardware specialties, steel barrels and tanks,
stock food, proprietary remedies, can goods,
special machinery, automobiles, motor hearses,
auto bodies, toys, brushes, pianos, organs
and phonographs, pumps, incubators, gas en-
gines, coffee mills, garments and wearing
apparel.
1921
NELSON CHESMAN & CO.'S RATE BOOK,
51
ILLINOIS
JOURNAL-STANDARD— Every evening ex-
cept Sunday. Republican. Established 1848.
Freeport Journal-Standard Co. (Inc.), pub-
lishers. Subscription, $6. Sworn detailed aver-
age circulation for six months ending March,
1920, 8,223* net paid. 8 to 16 pages, 7 columns;
length, 21 in.; width, 2J^ in. Can use mats.
Advertising rates, agate, 40 a line, flat; Medical
or Political, 5c. Position, 25% extra. Readers,
10c a line. Classified, Ifl per word.
GALESBURG — Population, 25,000. On two
trunk line and four branch line railroads and
three interurban lines. Rich farming commu-
nity. Boiler shops, foundries; malleable iron
and metal barrel works; gate, paper baler fac-
tories; flour mills; paving brick works and rail-
road repair shops. Seat of Knox College and
Lombard College.
MAIL — Every evening except Sunday. In-
dependent. Established 1891. Galesburg Mail
Co., publishers. Subscription, $6. Sworn de-
tailed average circulation for six months ending
March, 1920, 8,084 net paid. 12 to 20 pages,
8 columns; length, 22 in.; width, 2 1/12 in. Can
use matrices.
Advertising rates, agate, 3jf, flat, a line.
Position, 25% extra. Readers lOji a line.
Classified, 10 ji a line.
REPUBLICAN-REGISTER — Every eve-
ning except Sunday. Republican. Established
1872. Galesburg Printing and Publishing Co.,
publishers. Subscription, $6. Sworn detailed
average circulation for six months ending March,
1920, 8,707* net paid. 12 to 24 pages, 7 columns;
length, 2131 in.; width, 2}4 in. Can use mats.
Advertising rates, .35ff, flat, an inch. Position,
25% additional. Readers, 10 f! a line. Classi-
fied, l(i per word.
ILLINOIS
GRANITE CITY— Population, 15,000. Lo-
cated across Mississippi River from St. Louis,
Mo. On six trunk line railroads and two
interurban lines. The principal industries are
stamping works, steel plant and foundry;
roller and tin plate mills; corn products and
lead and steel package plants.
NARODEN GLAS — Every evening except
Sunday. Bulgarian-Independent. Established
1907. Naroden Glas Publishing Co., pub-
lishers. Subscription, S5. Sworn average cir-
culation for six months prior to April, 1920,
6,075. 4 to 8 pages, 7 columns; length of col-
umns, 20J'2 in.; width, 2}4 in- Can use matrices.
Advertising rates, 60 cts., flat, an inch. Clas-
sified, up to 10 lines, 50 cts. per insertion.
GREENVILLE— Population 3,178. On Penn-
sylvania Railway System. Has natural gas.
Extensive interests in dairying, also fruit
and grain growing throughout the surrounding
territory. Other industries are milk conden-
series; society regalia, glove, cigar and ice
factories. Greenville College located here.
EQUITY UNION EXCHANGE— Weekly
(Wed.). Agricultural. Established 1914. Far-
mers' Equity Union, publishers. Subscription,
$1. Sworn average circulation for year 1919,
23,183*. 8 pages, 4 columns; length, 13J4 in.;
width, 2}4_ in. Cannot use matrices.
Advertising rates, $1 an inch.
HAMILTON— Population, 1,627. On two rail-
roads and Mississippi River, opposite Keo-
kuk, Iowa. At one end of the largest power
dam in the world. Clay works, smelter plant;
clothing, cement blocks and bee- keepers'
supply factories and other enterprises.
AMERICAN BEE JOURNAL — Monthly
(1st). Bees. Established 1861. American Bee
Journal Co., publishers. Subscription, $1. Detail-
ed average circulation for year 1921, 12,173* net
paid. 36 pages, 3 columns ; length, 9 % in. ; width,
2 i-^in. Forms close 20th.
Advertising rates, agate, 20 p a line. Dis-
count of 10% on 12 insertions. Back Cover or
page facing editorial, 25% extra; other special
positions, 20% extra.
JACKSONVILLE— Population, 15,713. Seat
of Morgan County. Located in a thriving
agricultural district. Served by Chic, Peoria
& St. Louis; Chic, Burl. & Quincy; Chicago
& Alton; Wabash Railway Systems. Indus-
tries of importance are woolen mill; flour and
feed mills; steel bridge works; cigar factory;
railroad shops; planjng mills. Seat of Illinois
College, Illinois Woman's College, Conser-
vatory of Music, School of Fine Arts, Illinois
College of Music; State Hospital for the In-
sane and educational institutions for the deaf,
dumb and blind.
JOURNAL — Every morning except Monday,
including Sunday. Republican. Established
1866. Jacksonville Journal Co., oublishers.
Subscription, $5.20. Sworn detailed average
circulation for 6 months ending June, 1920,
daily, 4,580* net paid; Sunday, 4,617* net paid.
10 to 20 pages, 8 columns; length, 21 in.; width, 2
in. Cannot use matrices.
Advertising rates, 60 f an inch; 50 in. on
yearly contract, 55^; 100 in., 50?!; 200 in., 45^;
300 in., 430; 500 in., 400. Composition, 50
an inch additional. Classified, 10 per word.
Readers, lOj! a line; 500 lines in 90 days,
80: 1,000 lines within one year, 70. Clas-
sified, 13^0 per word.
JOHET— Population, 38,317. On Des Plaines
River; thirty-seven miles southwest from Chi-
cago; four trunk line railroads, two belt lines,
four interurbans and the Lincoln Highway.
In a rich agricultural section. Has excellent
water power. Steel and wire mills of Illinois
Steel Co., which employ over 7,000 men.
Other enterprises, including gas and electric
power plants; coke ovens; calendar and folding
paper box, can, cigar, piano, match, agricul-
tural implement, automobile and accessories
factories; cereal mills, engine and machine
shops, horse shoe works; limestone quarries
in vicinity used largely in building operations.
HERALD-NEWS — Every evening except Sun-
day. SUNDAY morning. Independent. Es-
tablished 1877. Joliet Printing Co., publishers.
Subscription, $7.80,. Sworn detailed average cir-
culation for six months ending March, 1920,
daily, 17,171 net paid; Sunday, 16,522 net paid.
10 to 32 pages, 8 columns; length, 21 J^ in.;
width, 2 1/12 in. Can use mats.
Advertising rates, agate, 5 Hf! a line. Readers,
50 per word. Classified, 80 a line.
52
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
MOLINE — Population, 30,709. On Mississippi
River and four important railroad lines. Has
excellent water power. Has 150 acres public
parks and the most complete equipped single
play-ground in United States. Home of the
first steel plow and the largest plow plant in
the world; other industries of importance are
implement, automobile, auto clutch, tractor,
carriage, wagon, wheel, pump, candy, iron
working and milling machinery factories.
Annual value of manufactured products, $100,-
000,000. Six banks with deposits of $17,449,-
895.39 and combined resources amounting
to $20,029,595.56.
DISPATCH — Every evening except Sunday.
Republican. Established 1878. Moline Dis-
patch Pub. Co., publishers. Subscription, $7.80.
Sworn detailed average circulation for six months
ending March, 1920, 9,586* net paid. 12 to 32
pages, 8 columns; length, 20 in.; width, 2 in.
Can use matrices.
Advertising rates, agate, 4(5 a line; full position,
5fi. Pure Locals, 20fi a line; telegraphic readers,
^1 a line. Classified, 2jS per word.
MOOSEHEART — Population, 600. Located
40 miles west of Chicago, on C. B. & Q. and
C. & N. W. railroads. Industries of importance
are — one of the largest nurseries in Central
States; greenhouses; chicken farms; publish-
ing plants; ornamental and concrete block
plants.
MOOSE HEART MAGAZINE — Monthly
(1st). Fraternal-L. O. of M. Established 1909.
Supreme Lodge Loyal Order of Moose, pub-
lishers. Subscription, 50 cts. Guaranteed
average circulation for year, 1921, 600,000
net. 24 pages, 4 columns; length, 12 in.; width,
214 in- Forms close 15th preceding. Cannot
use matrices.
Advertising rates, $2.50 a line; full page, $1,360;
back cover, (two colors), $1,500.
MOUNT MORRIS— Population, 1,332. Lo-
cated 24 miles southwest from Rockford;
on Chic, Burl. & Quincy Railroad; in a fertile
and thriving agricultural district. Printing
plant employing 120 workmen. Also Mt.
Morris College, one of the oldest in Illinois,
located here.
MYSTIC WORKER — Monthly (10th).
Humor-Fraternal. Established 1896. Robert
Toole, publisher. Subscription, 10(5. Sworn
detailed average circulation for year 1919, 103,-
000* net paid. 8 pages, 4 columns; length, 14
in.; width, 214 in. Forms close 20th.
Advertising rates, agate, 25(5 a line.
POULTRY TRIBUNE— Monthly (1st). Poul-
try. Established 1895. Poultry Tribune Co.,
publishers. Subscription, $1. Detailed aver-
age circulation for year 1920, 47,333*. 40 to
104 pages, 3 columns; length, 10 in.; width, 2}4
in. Forms close 15th-20th.
Advertising rates, agate, 40(i a line; full page,
$151.20. Inside front or back cover (2 colors),
$168.00; back cover (2 colors), $184.80. Posi-
tion, 25% extra. Readers, 70ji a line. Classi-
fied, 1 or 2 times, lOi per word per month; 3 to
5 times, 9?!; 6 to 12 times, SfS.
ILLINOIS
OAKLAND — Population, 1,159. Located on
Vandalia; Tol. St. L. & Western Railroads
in a thriving agricultural district.
LEDGER— Weekly (Fri.). Independent.
Established 1877. Nixie Yeargin, publisher.
Subscription, $2. Claimed average circula-
tion for year 1919, 6,070. 4 pages, 8 columns,
length of columns, 19 }4 in-! width, 2}^ in. Can-
not use matrices.
Advertising rates, 20 cts. an inch. Readers,
10 cts. a line.
OAK PARK — Population, 1918 estimate, 45,000.
Located 9 miles out from and is a residential
suburb of Chicago. Served by Minneap.,
St. P. & S. Ste. Marie; Chicago & N. West
Railroads; also, three interurban electric and
elevated lines.
AUSTINITE— Weekly (Fri.). Independent.
Established 1879. Pioneer Pub. Co., publishers.
Subscription, $1.50. Claimed average circula-
tion for six months ending June, 1920, 8,200.
56 pages, 3 columns; length, 10 in.; width,
214 in- Can use matrices. Forms close Wed.
Advertising rates, agate, 12f; a line; 2,000
lines on yearly contract, lOJf; 5,000 lines,
8(!. For combination rates, see Oak Leaves.
Readers, 20)i a line.
FOREST LEAVES— Weekly (Fri.). Inde-
pendent. Established 1906. Pioneer Pub. Co.,
publishers. Subscription, $2.50. Claimed av-
erage circulation for six months ending June,
1920, 12,400. 24 pages, 3 columns; length, 10
in.; width, 2 J-l in. Can use matrices. Forms
close Wednesday. •
Advertising rates, agate, 5^ a line; 2,000
lines on yearly contract, 4fi; 5,000 lines,
3 3/2f!. For combination rates, see Oak Leaves.
Readers, 12fi a line.
OAK LEAVES— Weekly (Sat.). Independ-
ent. Established 1886. Pioneer Pub. Co.,
publishers. Subscription, $2.50. Claimed av-
erage circulation for six months ending June,
1920, 12,400. 76 pages, 3 columns; length, 10
in.; width, 2 }-| in. Can use matrices. Forms
close Thursday.
Advertising rates, agate, IS;! a line; 2,000
lines on vearlv contract, 12?; 5,000 lines,
lOfi; in combination with AUSTINITE and
FOREST LEAVES, 28}!, 24!! or 20j!. Readers,
25f! a line.
SCHOOL CENTURY— Monthly (1st, except
July and .A.ug.) Educational. Established 1905.
George W. Jones, publisher. Subscription, $1.25.
Claimed average circulation for year ending June,
1920, 19,750. 56 pages, 3 columns; length, 10 in.;
width, 2 1/8. Cannot use matrices. Forms close
5th of month preceding.
Advertising rates, agate, 25 cts. a line; $3
an inch; full page, $60; 1/2, $33; 1/3, $23;
1/4, $18; 1/8, $10.
PEORIA— Population, 70,121. On Illinois River
with direct water route to St. Louis, Mo.;
also served by fourteen railroads, and is a
most important manufacturing and railroad
center with a very large trade in agricultural
implements; a great shipping center for grain;
extensive pork packing industry; farm ma-
chinery, paper, flour, barrels, stoves, alcohol,
tractors, steel and woven wire fences also manu-
1921
NELSON CHESMAN & CO.'S RATE BOOK.
53
ILLINOIS
factured. One of the largest fish industries
of the middle west. Coal deposits in immedi-
ate vicinity. Annual value of manufactured
products, $100,000,000. Bank clearings during
1919, 8260,439,834.78.
HAMPSHIRE ADVOCATE— Monthly (1st).
Agricultural. Established 1900. Advocate Co.,
publishers. Subscription, 50 cts. Detailed av-
erage circulation for year 1920, 24,036*.
20 to 32 pages, 3 columns; length, 10 in.; width,
2 }^ in. Can use matrices. Forms close 2oth.
Office, 409 Wisconsin Ave.
Advertising rates, 25 cts., flat, a line.
JOURNAL — Every evening except Sunday;
TRANSCRIPT — Every morning except Sunday;
JOURNAL-TRANSCRIPT, SUNDAY Morning.
Independent. Estabhshed 1877-1855. Henry
M. Pindell, publisher. Subscription, daily or
Sunday, $6. Sworn average circulation for six
months prior to April, 1920; Journal, 20,033
net paid; Transcript, 11,165 net paid; Sunday,
19,859 net paid. Daily, 12 to 32 pages; Sunday,
24 to 64 pages; either edition, 8 columns; length,
20}^ in.; width, 2 Js in. Can use matrices.
Advertising rates, agate, daily, morning or
evening, 8 e a line ; combined morning and evening,
ll(i; Sunday edition, 11^; 3,000 lines, on yearly
contract, 10 (<; 5,000 lines, 9 p. ROTOGRAVURE
(Sunday edition only), 7 col., 2 1/12x19 H. in-
Forms close 40 days in advance. 16fi a line;
3,000 iines, \r>i\ 5,000 lines, 14fi. Readers,
daily, 50c; Sunday, 75^ a line. Classified, both
editions or Sunday, 3(i per word.
ILLINOIS
STAR — Every evening except Sunday. SUN-
DAY morning. Independent. Established
1897. Peoria Star Co., publisher. Subscrip-
tion, daily, S6; with Sunday, $9. Sworn aver-
age circulation for twelve months prior to April,
1920, daily, 23,144* net paid. Sunday, 14,899*
net paid. Daily, 12 to 48 pages; Sunday, 20
to 52 pages, 8 columns length, 21 in.; width,
2 1/12 in. Can use mats.
Advertising rates, agate, 9 a line; 2,500
lines. 7J^ji; 5,000 lines, 60. Position, 15% or
25% extra. Classified, 20 per word. Readers,
250 a line; last page, $1; telegraphic, 600.
TRANSCRIPT — Morning Edition of Journal
which see.
PKINCETON— Population, 4,181. Seat of Bu-
reau County. Served by Chicago, Burlington
& Quincy R.R. Agricultural interests predomi-
nate, the surrounding country being very pro-
ductive; flour and feed mills.
BUREAU COUNTY REPUBLICAN— Week-
ly (Thur.) Republican. Established 1847. H.U.
Bailey, publisher. Subscription, $2. Sworn
detailed average circulation for year ending
June 1920, 6,200* net paid. 16 pages, 7 columns;
length, 20 in., width, 2\. Cannot use matrices.
Advertising rates 42ji an inch. Position 10%
extra. Readers, 100 a line. Classfied, 350 for 1
to 7 lines; thereafter 7p a Une.
QUINCY — Population, 35,978. On Mississippi
River and two railway systems, comprising
seven different lines. Has hydro-electric and
steam power plants. A number of large flour
mills and tobacco and shoe factories; grain
elevator; brick works; claimed to make more
coal and wood-burning stoves than any other
city in the world; and to have the largest steam
governor works and cereal mill in the world;
seat of one of the largest breweries in the middle
west; paper, trunks, furniture, lime, overalls
and jackets, color and dyes, show cases, egg
case fillers, incubators, elevators, power pumps,
hay-presses, lime machinery, metal wheels,
air-compressors, stationers' supplies and straw
board extensivelv manufactured. Annual
value of manufactured products, $30,000,000.00.
Bank clearings for 1919, $83,542,973.00.
HERALD — Every evening except Sunday.
Democratic. Established 1835. Quincy Herald
Co., publishers. Subscription, $6.00. Sworn
detailed average circulation for six months end-
ing March, 1920, 9,704 net paid. 10 to 24 pages,
7 columns; length, 21 3| in.; width, 2 J-^ in.
Advertising rates, 630, flat, an inch; full posi-
tion, 770. Readers, 250 a line; with position,
300. Classified, 10 per word.
HOME INSTRUCTOR— Monthly. Literary.
Established 1904. A. Otis Arnold, publisher.
Subscription, 500. Claimed average circulation
for 1919, 102,591. 16 to 32 pages, 4 columns;
length, 12 1^2 in.; width, 2 J^ in. Forms close 12th.
Advertising rates, agate, 400 a line. Dis-
count of 15 or 20% on }^ or full page. Readers,
60 a count line.
ILLINOIS FARMER AND FARMER'S
CALL — Semi-monthly (1st and 15th). Agri-
cultural. Established 1880. A. Otis Arnold,
publisher. Subscription, 500. Claimed average
circulation for year 1919, 56,412. 16 to 32 pages,
4 columns; length, 12 H in. I width, 2 ]/(, in. Forms
close 12th and 27th.
Advertising rates, 300 a line; full page, $200;
back cover, $225. Readers, double display rates.
POULTRY KEEPER— Monthly (1st). Poul-
try. Established 1882. A. Otis Arnold, pub-
lisher. Subscription, 500. Claimed average
circulation for year 1919, 36,519. 48 to 98
pages, 3 columns; length, 10 in.; width, 2J^ in.
Forms close 25th preceding month.
Advertising rates, 300 a line. Discounts,
15% on yearly contract.
RELIABLE POULTRY JOURNAL— Month-
ly (1st). Poultry. Established 1892. Re-
liable Poultry Journal Pub. Co., publishers.
Subscription, $1. Detailed average circulation
for year 1920, 51,120*. 72 to 200 pages, 3
columns; length, 10 in.; width, 2 36 in- Forms
close 15th.
Advertising rates, $9.10 an inch; 15 in. on
yearly contract, $8.40; 30 in., $8.12; 90 in., $7.84.
Position, 20% extra; two colors, 25 S^. Readers,
750 a line. Classified, 120 word.
WHIG-JOURNAL — Every evening except
Saturday and Sunday; SUNDAY morning. In-
dependent. Established 1838-1883. Subscrip-
tion, $10.40. Guaranteed average circulation
for first six months 1921, daily, 15,000 net;
Sunday, 16,000 net. 10 to 36 pages, 8 columns;
length, 22 in.; width, 2 in. Can use matrices.
Advertising rates, agate, 50 a line, daily;
60 Sunday. Position, 20 per line extra. Polit-
ical and amusement, 70 a line. Readers, 300
a line. Classified, 20 per word.
54
NELSON CHESMAN & CO.'S RATE BOOK.
1921
ILLINOIS
ROCKFORD — Population, 65,651. Camp
Grant, 1 mile from city limits, 10,000. On
Rock River; also served by five railroads and
3 interurban lines, connecting with Belvidere,
Janesville, Beloit, Freeport, Elgin and Chicago.
Has fine water power, 325 manufacturies,
in furniture, woodworking machinery, agri-
cultural implements, hosiery, gas stoves,
tools, sewing machines, pianos, milling ma-
chinery, gasoline engines, office fixtures, mir-
ror plate, harness, saddles, silver plate, shoes,
pumps, paper mills, bedding mattresses, auto-
mobile gears, millwork, compression rings and
hardware specialties. Seat of Rockford College
and a business college. Annual value of man-
ufactured products, $42,400,000. Bank clear-
ings during year 1919, $110,617,514.
REGISTER-GAZETTE — Every evening
except Sunday. Republican. Established 1840.
Register-Gazette Co., publishers. Subscription,
S7.40. Sworn detailed average circulation for
six months ending March, 1920, 11,844* net paid.
12 to 32 pages, 7 columns; length, 20 in.; width,
2}4 in- Can use mats.
Advertising rates, 6ji a line; on contract, 4^;
in position, 5fi. Classified, ly^i a word. Read-
ers, 20(< a line.
REPUBLIC — Every evening except Sunday-
Republican. Established 1890. Republic
Co., publishers. Subscription, $4. Sworn de-
tailed average circulation for six months ending
March, 1920, 7,377 net paid. 10 to 24 pages,
7 columns; length, 21 in.; width, 2}4 in. Can
use matrices.
Advertising rates, agate, 5f! a line; 1,000 lines,
on yearly contract, 3p. Position, 10';^ or 25%
extra. Classified, IJ^fi per word. Readers,
20p a line.
STAR — Every morning except Monday, in-
cluding SUNDAY. Independent. Established
1888. Star Printing Co., publishers. Sub-
scription, $6. Sworn average circulation for
six months ending March, 1920, daily, 10,758
net paid; Sunday, 12,945 net paid. Daily, 12
to 16 pages; Sunday, 24 to 44 pages, 7 columns;
length, 21 in.; width, 2 i^ in. Can use mats.
Advertising rates, agate; daily, 4^ a line;
Sunday, 5fi; 1,000 lines, on contract, sm or 4ji.
Position, 15% extra. Readers, 20fi a line.
Classified, 11-2^ per word.
ROCK ISLAND— Population, 35,177. Has fine
water power. Manufactures include agricul-
tural implements, bridge material, fabricated
steel goods, athletic goods, tractors, soap,
lumber, sash and doors, storage batteries,
tiles, brick, registers, electrical goods, stoves,
oil cloth, hardware. U. S. Armory and Ar-
senal located here. Big coal deposits in vicinity.
Seat of Augustana College and Villa de Chantal.
Annual value of manufactured products, $40,
000,000. Bank deposits in 1920, approxi-
mately $22,000,000. Six banks- 14,352
men employed.
ARGUS — Every evening except Sunday.
Independent. Established 1851. J. W. Potter
& Co., publishers. Subscription, $7.80. Sworn
detailed average circulation for three months
ending June, 1920, 9,166* net paid. 12 to 20
pages, 8 columns; length, 21 in.; width, 2 in-
Can use matrices.
ILLINOIS
Advertising rates, 56^ an inch. Position,
25% extra. Readers, 20?; a line. Classified,
lOji a line.
AUGUSTANA— Weekly (Thursday). Swed-
ish-Lutheran. Established 1856. Augustana
Book Concern, publishers. Subscription, $1.50.
Sworn average circulation for 1919, 18,775*
net paid. 16 pages, 4 columns; length, 13 H
in.; width, 2 J^s in-
Advertising rates, agate, 8 cts. a line. Posi-
tion, 15% extra. Readers, 20 cts. a line. Trans-
lations free.
LUTHERAN COMPANION— Weekly (Sat-
urday). Established 1892. Lutheran. Au-
gustana Book Concern, publishers. Subscrip-
tion, $1. Sworn average circulation for vear
1919, 8.383* net paid. 16 pages, 3 columns;
length, 10 M in.; width, 2 Vg in.
Advertising rates, agate, 6 cts. a line. Posi-
tion, 25% extra. Readers, 15 cts- a line.
MODERN WOODMAN— Monthly (1st). Fra-
ternal. M. W. of A- Modern Woodmen of
America, publishers. Sworn average circulation
for six months ending June 30, 1920, 1,068,500*
net. 32 to 48 pages, 3 columns; length, 9%
in.; width, 2 J^ in. Forms close 12th.
Advertising rates, agate, $3, flat, a line. Read-
era, $3 a line.
ROYAL NEIGHBOR— Monthly (1st). Fra-
ternal. Established 1898. Royal Neighbors of
America, publishers. Subscription, 20^5. Sworn
average circulation for six months ending June,
1920, 456,500* net. 24 to 40 pages, 3 columns;
length, 984 in.; width, 2^^ in. Cannot use mats.
Forms close 12th.
Advertising rates, $1.25 a line. Readers or
classified, $1.25 a line. Position, 15% extra.
SPRINGFIELD- Population, 59,183. State
Capital. Is served by six steam railroads
and the Illinois Traction Co., interurban lines.
Coal mining extensively engaged in; 30 mines
in operation. Other industries of importance
include the manufacture of watches, shoes,
meters and agricultural implements, boiler,
zinc, powder, and chemical works and flour
and automobile tires. Lincoln Monument;
Lincoln Home; State House and other public
buildings located here.
COURT OF HONOR— Monthly (25th). Fra-
ternal. Established 1895. Charles J. Riefler,
publisher. Subscription, 50(!. Claimed aver-
age circulation for year 1919, 81,000. 8 pages, 4
columns; length, 15 in.; width, 3 in. Forms
close 20th. Can use mats.
Advertising rates, agate, 25 f! a line.
FARM HOME— Monthly (1st). Agricul-
tural. Established 1894. Community Pub.
Co., publishers. Subscription, 50 cts. Sworn
average circulation for six months ending June,
1920, 101,021 net. 28 to 32 pages, 4 columns;
length, 13 J^ in.; width, 2}^ in. Forms close
25th.
Advertising rates, agate, 60 fi a line; full
page, $430.92; \^ or }4, pro rata; back cover
(2 colors), $450. Classified, 9^ per word.
STATE JOURNAI. — Every morning, in-
cluding SUNDAY. Republican. Established
1831. Illinois State Journal Co., publishers.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
55
ILLINOIS
Subscription, $6. Sworn detailed average cir-
culation for six months ending March, 1920,
daily, 23,995* net paid; Sunday, 15,576* net paid.
Daily, 12 to 24 pages; Sunday, 28 to 40 pages,
8 columns; length, 2134 in-; width, 2 1/12 in.
Can use matrices.
Advertising rates, daily or Sunday, 6{!, flat,
a line; next to reading. If, full position, 8fi.
Classified, 10^ a line. Readers, 2bi a line.
STATE REGISTER— Every evening ejxcept
Sunday; SUNDAY morning. Independent.
Established 1836. Thomas Rees, publisher.
Subscription, $6. Sworn average circulation for
six months ending March, 1920, daily, 22,772
net paid; Sunday, 17,612 net paid. Daily, 10
to 20 pages; Sunday, 28 to 40 pages, 8 columns;
length, 21 in.; width, 2 1/12 in. Can use mats.
Advertising rates, daily or Sunday, 6i, flat,
a line; next to reading, 7p; full position, Sji.
Classified, 10(i a line. Readers, 25fi a line.
STERLING — Population, including Rock Falls,
11,109. On Rock River and served by two
railroads, C. & N. W. Main line and C. B.
& Q., branch lines, also, on Lincoln Highway
(now being paved from Chicago to the Missis-
sippi River this year), and four other well
marked out trails. Center of fine farming
and dairying country. At the head of Henne-
pin Canal and has abundant electric and water
power; also ice and cold storage plants. In-
dustries include wire and paper mills; foundries
and machine shops; stove polish, bobsled,
potato planter, agricultural implement, hard-
ware and motor hearse factories; monument,
gasoline engine, condensed milk, bolt, nut
and rivet works. Farm lands valued at $250
to $400 per acre. Factories and railroads
employ about 3,500 people on a monthly pay-
ILLINOIS
roll of approximately $400,000. Annual value
of manufactured products $10,000,000. Four
banks with total deposits exceeding $5,000,000.
GAZETTE — Every evening except Sunday.
Republican. Established 1854. The Sterling
Gazette Co., publishers. Subscription, $6.
Sworn detailed average circulation for six months
ending March, 1920, 5,222 net paid_. 8 to 16
pages, 8 columns; length, 21 in.; width, 2 in.
Can use mats.
Advertising rates, 42 f! an inch; full position,
56c. Readers, lOfi a line. Classified, Iji per
word.
TAYLORVILLE— Population, 10,207. 3 rail-
roads. Large coal mines; also paper mill
and flour mills.
SCHOOL NEWS AND PRACTICAL EDU-
CATOR — Monthly (1st). Educational. Es-
tabUshed 1887. C. M. Parker Publishing Co.,
publisher. Subcription. $1.25. Claimed aver-
age circulation foryear 1919, 7,721 net. 52 pages,
3 columns; length, 8J2 in.; width, 2 in. Forms
close 5th of month preceding.
Advertising rates, $2 an inch; full page, $30;
M, $16.30; M. $9.
TECHNY— Population, 425. Suburb of Chi-
cago. C. M. & St. P. R. R.
CHRISTIAN FAMILY— Monthly (15th).
Catholic. Established 1905. Society of the
Divine World, publishers. Subscription, $1.
Circulation — not given by publisher. 48 pages,
3 columns; length of columns, 10 in.; width,
23^ in. Forms close 3rd.
Advertising rates, 50 cts. a line; $6 an inch;
full page, $180.
INDIANA
ANDERSON— Population, 29,767. On 3 rail-
roads. Center of 475 miles Interurban rail-
way. Municfipal controlled electric and water
plants. City tax rate 95(5. Excellent manu-
facturing town and trade center for a wide
territory. Annual value of manufactured
products, $30,000,000.
BULLETIN — Every evening except Sunday.
Independent. Established 1885. Bulletin
Printing and M'f'g. Co., publishers. Subscrip-
tion, $5. Sworn detailed average circulation for
six months ending March, 1920, 6,014. 8 to
32 pages, 7 columns; length, 213/^ in.; width,
23^ in. Can use matrices.
Advertising rates, Zi b. line, flat. Composition,
Sf* an in. additional. Readers, 12 (i aline. Classi-
fied, 1 32p per word.
HERALD — Every morning except Monday,
including SUND.A.Y. Republican. Established
1868. Herald Pub. Co., publishers. Subscrip-
tion, $7.50. Sworn detailed average circulation for
six months ending March, 1920, daily, 6,717
net paid; Sunday, S,0S6 net paid. 8 to 24 pages,
7 columns; length, 20 in.; width, 2 ^g in. Can
use matrices.
Advertising rates, agate, 3f! a line, flat. Read-
ers, lOf! a line. Classified, XyH per word.
CRAWFORDSVILLE— Population, 10,130. Is
served by N. Y. Cent.; Vandalia and Monon
railroads, also two electric interurban lines.
In the center of an excellent farming region.
Manufactures include wire, coffins, paving and
building bricks, nails, matches, gloves and
steel culverts. Annual income from the vari-
ous industries, $6,000,000.
CHARIOT — Monthly. Fraternal. Estab-
lished 1894. Supreme Tribe of Ben-Hur, pub-
lishers. Subscription, 25 cts. Detailed aver-
age circulation for year ending 1920, 92,572*
^RUTH in advertising is and will ever remain a relative term, but
the closer the relation the better /or those related to it.
56
NELSON CHESMAN & CO.'S RATE BOOK.
1921
INDIANA
net. 8 pages, 4 columns; length, 13 J^^ in.; width,
2yi in. Forms close loth.
Advertising rates, agate, 40 cts. a line. Read-
ing notices, 50 cts. a line.
ELKHART— Population, 25,000. Situated in
the St. Joseph Valley on St. Joseph River.
Big Four and Lake Shore Ry. Has good water
power and the following industries; Railroad,
machine and repair shop; carriage, automobile,
go-cart, computing scale, corset, band instru-
ment and harness factories; brass, telephone,
acetylene gas machine, bridge and iron works;
paper, flour and planing mills. Annual pay
roll, $8,000,000.
TRUTH — Every evening except Sunday.
Independent. EstabHshed 1889. The Truth
Publishing Co., publishers. Subscription, $5.
Sworn average circulation for six months prior
to April, 1920, 8,721 net paid. 8 to_ 16 pages,
7 columns; length of columns, 21}-^ in.; width,
2K in. Can use matrices.
Advertising rates, 56fi an inch, flat. Readers,
15 cts. a line. Classified, 1 ct. per word.
EVANSVILLE— Population, 85,310. On Ohio
River, nine steam and five electric lines radiate
from the city, also six boat lines operating
on river. Is an excellent distributing point
because of its geographical location and trans-
portation facilities. The second largest hard-
wood lumber manufacturing center and the
cheapest soft coal market in the world. Manu-
facturing industries include foundries, machine
shops; furniture, broom, cigar, buggy, steam
shovel, iron stove front, locomotive headlight,
plow and cotton factories; gas engine, farm
tractor, edge tool and bottle works; potteries;
breweries; planing and saw mill; flour and feed
mills. Willard Library and Art Gallery.
Three Carnegie Libraries, Southern Indiana
Hospital for Insane and L^. S. Marine Hospital
located here. Annual value of manufactured
products, $-10,000,000.00. Amount of capital
invested in manufacturing plants, $35,500,-
000.00. Twelve Banks and Trust Companies
with total resources of $38,000,000.
INDIANA
COURIER — Every morning, including SUN-
DAY. Democratic. Established 1845. The
Evansville Courier, (Inc.), publishers. Subscrip-
tion, $10.40. Sworn detailed average circula-
tion for six months ending March, 1920, daily,
21,667* net paid; Sunday, 20,919* net paid.
Daily, 10 to 28 pages; Sunday, 36 to 50 pages,
8 columns; length, 2134 in.; width, 2 in. Can
use mats.
Advertising rates, agate, daily or Sunday, 5jS,
flat, a line. Position, 10 and 25% extra. Clas-
sified, 2i per word. Readers, (black or bold
face count double), 25i a line.
See advertisement on page 352.
JOURNAL — Every evening except Sunday;
SUNDAY morning. Republican. Established
1832. Evansville Journal Co., publishers. Sub-
scription, $5. Sworn detailed average circulation
for six months ending March, 1920, daily, 13,468*
net paid; Sunday, 11,313* net paid. 8 to 20
pages; Sunday, 30 to 36 pages, 7 columns;
length, 22 in.; width, 2}i in. Can usfe matrices.
Advertising rates, agate, 3 cts. a line, flat.
Position, 10 and 25% extra. Classified, 1 ct.
per word. Readers, 20 cts. a line.
See advertisement on page 390.
PRESS — Every evening except Sunday. In-
dependent. Established 1906. Evansville
Press Co., publishers. Subscription, $3. .50. Sworn
average circulation for six months prior to April,
1920, 17,094* net paid. 8 pages, 8 columns;
length, 22 in.; width, 2 in. Can use matrices.
Advertising rates, agate, 4^2^, flat, a line; in
position, 5^2^ Notices following reading, 20? a
line. Classified, 2^ per word.
FORT WAYNE — Population, 86,549. Located
in Northern part of State on Maumee, St.
Mary's and St. Joseph Rivers, with seven
railwaj systems and five interurba,n line's.
Industries include workshops of several rail-
roads, electrical machinery works; shirt waist
factories; hosiery knitting mills; car wheel,
electric lamp, oil tank and gas manufac-
turing machinery works; foundry and mach-
ine shops; piano and organ factory; stave and
bolt factory; rolling mills; 310 factories in all.
General Electric Co., who employ over 5,700
people, have a weekly pay roll of $150,000.
Seat of Concordia College. .Annual income
from the various industries, $60,000,000. Bank
Clearings during 1919, $83,000,000.
JOURNAL-GAZETTE— Every morning in-
cluding SUNDAY. Democratic. Established
1882; Journal-Gazette Co., publishers. Sub-
scription, $5. Sworn detailed average circulation
for six months ending March, 1920, daily, 25,348*
net paid; Sunday, 22,676* net paid. 12 to 60
pages, 8 columns; length, 21 J4 in.; width, 2 1/12.
Advertising rates, 9f! a line; 1,000 lines, 8)*;
2,000 lines, 7i. Position, 25% extra. Readers,
40«! a line; Mail Order or Publisers, 7f, flat,
a line; Hotels, Resorts, Schools, 8f, flat. Classi-
fied, 2^ per word.
NEWS AND SENTINEL — Every evehing,
except Sunday. Republican. Established 1833.
News Pub. Co., publishers. Subscriptions,
$7.80. Sworn detailed average circulation for
six months ending March, 1920, 32,333 net paid.
12 to 32 pages, 8 columns; length, 2152 in.;
width, 2 1/12 in. Can use matrices.
Advertising rates, agate, 8c, flat, a line. Posi-
tion, 10, 25, 33M% extra. Readers, SOfS a
count line. Classified, 1}4^ per word.
FRANKFORT — Population, 11,865. County
seat of Clinton Co., located in a farming region.
Is served by L. Erie & Western; Toledo,
St. L. & Western; P. C. C. and St. L.; Chic,
Indianapolis & Louisville railroads.
TIMES — -Every morning except Monday, in-
cluding SUNDAY. Independent. Established
1894. G. P. Fowler's Sons, publishers. Sub-
scription, $6. Sworn average circulation for
six months prior to April, 1920, 5,665* net paid.
8 to 16 pages, 7 columns; length, 20 in.; width,
214 in. Can use matrices.
Advertising rates, agate, 3^!! a line; 251
lines on yearly contract, 3^; 1,400 lines, 2i.
Comoosition, 3^fi a line additional. Position
demand, 20% extra; island, 50%. Readers,
lOfi a count line. Classified, (minimum 25jS),
1^ per word.
GARY — Population, 55,344. Is situated at the
south end of Lake Michigan in the center
of the most rapidly growing manufacturing
region of the LTnited States. Has 8 railroad
1921
NELSON CHESMAN & CO.'S RATE BOOK,
57
INDIANA
lines and the second largest switch yard in the
United States. The principal industries are
tube, steel, sheet and tin plate plants; bridge,
cement, screw and bolt works, employing
26,000 men on a monthly payroll of $3,500,000.
Annual value of manufactured products, $400,-
000,000.
POST — Every evening except Sunday. Ind.-
Democratic. Established 1909. Gary Print-
ing and Pub. Co., publishers. Subscription,
So. Sworn detailed average circulation for six
months ending March, 1920, 6,021* net paid.
10 to 16 pages, 8 columns; length, 21 in.; width,
2 1/12 in. Can use matrices.
Advertising rates, ofi a line; 1,000 lines, on
yearly contract, 4J^f5; 2,000 lines, 4?^; 3,000
lines, 3 3-2(5- Position, 10 or 20% extra. Read-
ers, 15ji a line. Classified, 2fS per word.
TRIBUNE — Every evening except Sunday.
Republican. Established 1917. Gary Tribune
Co._ (Inc.), publishers. Subscription, $5.
Claimed average circulation for six months end-
ing March, 1920, 4,787. 8 to 20 pages, 7 col-
umns; length, 21J4 in.; width, 2}^ in. Can use
matrices.
Advertising rates, 2}^0 a line, flat. Readers,
15ji a line. Classified, li per word.
HAMMOND — Population, 36,012. 20 miles
from Chicago on Lake Michigan and the Grand
Calumet River, also 21 railroads and 3 inter-
urban lines over which there are 140 pas.senger
trains a day. In Hammond and vicinity
there are extensive iron and steel foundries;
coke plants; passenger and freight car works;
glucose, glue and other grain produce factories;
and there are also conduit, tile, piano, potato
machinery and surgical instrument factories;
breweries; pickle, bolt, nut, screw, chemical,
knitting, chain, belting and hose works; sheet
and tin plate, steel and wire mills, grain eleva-
tor, book bindery.
LAKE COUNTY TIMES— Every evening
except Sunday. Also Gary, East Chicago
and Ind. Harbor TIMES. Every evening ex-
cept Sunday. Established 1906. Lake County
Printing and Pub. Co., publishers. Subscription,
$3. Sworn average circulation for six months
prior to Oct., 1918, 10,402 net paid. 8 to 32
pages, 7 columns; length, 20 in.; width, 2',^ in.
Can use matrices.
Advertising rates, 56 ji an inch. Position
25% extra. Classified, 1 >^f; per word. Readers,
10 fi a line; over 500 lines, Sji.
HUNTINGTON— Population, 15,000. Is served
by two railroads and traction system. Es-
pecially strong as a farming center and impor-
tant horse market. Industries include flour
niills; stave, steam shovel, crane, bridge and
iron works; cedar chest (largest in United
States), rubber, piano, shoe, glove and knitting
factories; planing and sawmills; steel castings,
furnace and stove foundries; railroad repair
shops and lime manufacture; also a number of
• grain elevators and large publishing houses.
Seat of Central College.
INDIANA FARMER'S GUIDE— Weekly
(Saturday). Agricultural. Established 1889.
Guide Pub. Co., publishers Subscription, $1.
Sworn detailed average circulation for six months
ending June, 1920, 110,000* net paid. 32 to
INDIANA
64 pages, 4 columns; length, 14 in.; width, 2}/^
in.
Advertising rates, agate, $1, flat, a line.
OUR SUNDAY VISITOR— Every Sunday.
Catholic. Established 1912. Catholic Pub-
lishing Co., publishers. Subscription, 75 cts.
Sworn average circulation for year ending April,
1920, 435,095 net paid. 4 pages, 7 columns;
length, 21 in.; width, 2}4 in. Can use matrices.
Advertising rates, agate, $1 a line, flat.
INDIANAPOLIS— Population, 314,194. 16
railroads, 13 electric interurban lines. Dis-
tributing center for a very large area. Vast
trade in pork packing houses and stock yards
business generally. Manufactures include
10 automobile factories, malleable iron and
agricultural implement works, foundries, mach-
ine shops, railroad cars, food products, up-
holstery and furniture, glass, cotton and woolen
goods. State House, State Library and State
Asylums for Deaf, Dumb, Blind and Insane
located here. Fort Benjamin Harrison, one
of the largest United States army posts in the
country is also located near here. Annual
value of manufactured products, $376,672,000.
Bank clearings during year 1919, $810,109,000.
BRICKLAYER, MASON AND PLASTER-
ER— Monthly (25th). Labor. Established
1898. Bricklayers, Masons and Plasterers
International Union, publishers. Subscription,
7o^. Claimed average circulation for vear 1919,
53,000. 28 pages, 2 columns; length, 10 in.;
width, 3?3 in. Forms close 8th. Cannot use
mats.
Advertising rates, agate, 54 cts. a line; per
inch, $7.25; 2 in., $14.50; Vs page, $18; 3 in.,
$21; 4 in., $28; K page, $33; 3-2 page, $63; one
page, $122.
BROTHERHOOD LOCOMOTIVE FIRE-
MAN AND ENGINEMEN'S MAGAZINE—
Semi-monthly (1st and 15th). Fraternal-Labor.
Established 1876. Brotherhood of Locomotive
Firemen and Enginemen, publishers. Subscrip-
tion, $1.50. Circulation — not given by publisher.
130 ages, 3 calumns; length, 10 in.; width, 2j^
in. Cannot use matrices. Forms close 30 days in
advance.
Advertising rates, agate, 70?!, flat, a line;
inside covers, $320; back cover, $350.
CARPENTER— Monthly (15th). Labor. Es-
tablished 1881. United Brotherhood of Car-
penters and Joiners of America, publishers.
Subscription, $1. Claimed average circulation
for year ending March, 1920, 356,496. 64 pages,
2 columns; length, 8 in.; width, 2 J-^ in. Forms
close 8th of month preceding. Can use matrices.
Advertising rates, $12.50 an inch.
FREEMAN — Weekly (Sat.). Afro-American.
Republican. Established 1888. Geo. L. Knox,
publisher. Subscription, $2. Claimed average
circulation for the year 1919, 12,000. 8 pages,
7 columns; length, 20 in.; width, 2}4 in. Can
use matrices.
Advertising rates, agate, 5j! a line; next read-
ing, 7f!. Readers, lOji a line.
"HEART OF TRADE"— Monthly (15th). Com-
mercial. Established 1919. Indianapolis Cham-
ber of Commerce, publishers. Subscription,
$1.50. Claimed average circulation for six
58
NELSON CHESMAN & CO.'S RATE BOOK.
1921
INDIANA
months ending Sept., 1919, 10,000. 40 pages'
3 columns; length, 10 in.; width, 2J4 in. Can
use mats. Forms close 7th.
Advertising rates, full page, $40; 3^ page,
$25; Hi $18; H, $15; Vf,, $12; M, $10. Discount
of 5 or 10 % on 3 or 6 insertions covering full
or half pages and 5 or 10 % on 6 or 12 insertions
covering smaller space.
HOOSIER FARMER— Monthly (1st). Agri-
cultural. Established 1919. Indiana Federa-
tion of Farmers' Associations, publishers. Sub-
scription, $1. Detailed circulation for year 1920,
100,000 (all in Indiana) net. 32 to 48 pages;
length, 10 J/2 in.; width, 2]/s in- Cannot use
mats. Forms close loth.
Advertising rates, 60f5, fiat, a line. Classified,
10c per word. Office, 147 E. Market St.
See advertisement on page 370.
HORSEMAN— Weekly ( Wed.) . Hor.se Breed-
ing and Fair News. Established 1S77. The
Western Horseman Company, publishers. Sub-
scription, $3. Claimed average circulation for
the year 1919, 14,020. 16 to 40 pages, 4 columns;
length, 13 in. ; width, 2 li in.
Advertising rates, 1 inch, one time, $3; one
month, $10.0(3; three months, $24.05; six months,
$40.05; one year, $66.55.
INDIANA
INDIANA CATHOLIC & RECORD— Week-
ly (Friday). Catholic. Established 1910. Indi-
ana Catholic Printing and Pub. Co., publishers.
Subscription, $3. Sworn average circulation for
year ending March, 1920, 10,225 net. S pages, 7
columns; length, 20^4 in.; width, 2% in. Can
use matrices.
Advertising rates, agate, 8)'3(( a line; 1,000
lines on contract, 8^; 2,500 lines, 7} 2?!; 5,000
lines, ej^p; 7,500 lines, 4 ;.2C; 10,000 lines, o%i.
Position, 10% extra. Readers, $1 an inch.
Classified, ll^ii per word.
INDIANA DAILY TIMES— Every evening
except Sunday. Ind. -Democratic. Established
1888. Indiana Daily Times Co., publishers.
Subscription, $5. Sworn detailed average cir-
culation for three months ending March 31, 1920,
46,544* net paid. 12 to 24 pages, 8 columns;
length, 21 in.; width, 2 1/12 in. Can use mats.
Advertising rates, agate, 10 fi a line; next
reading, 10^2^; full position, llji. Readers,
35 fi a line. Political, 15 fi a line. Classified,
9ji a line.
See advertisement on page 313.
INLAND POULTRY JOURNAL— Monthly
(1st). Poultry. Established 1895. Inland
Poultry Journal Co. (Inc.), publishers. Sub-
scription, bOi. Circulation — not given by pub-
lisher. 48 to 100 pages, 3 columns; length,
10 in.; width, 2% in. Forms close 20th.
Advertising rates, agate, 47 (i a line; 210
lines, on yearly contract, 42f; 1,680 lines, 39c;
2,520 lines, 36?!; 5,040 lines, 33f. Readers, COfi
a line. Classified, lOf per word.
JERSEY BULLETIN AND DAIRY
WORLD— Weekly (Wednesday). Dairy. Es-
tablished 1883. Jersey Bulletin Co., publishers.
Subscription, $2. Claimed average circula-
tion for year 1919, 14,342. 36 to 60 pages,
3 columns; length, 10 in.; width, 2}^ in.
Advertising rates, 18 cts., flat, a line.
NATIONAL ENQUIRER— Weekly (Thur.) .
Prohibition. Established 1915. The Enquirer
Pub. Co., publishers. Subscription, $2.50.
Circulation — not given by publisher. 8 pages,
7 columns; length, 19 ^^ in.; width, 2% in. Can
use matrices.
Advertising rates, agate, 6 cts., flat, a line.
NEWS — Every evening except Sunday. In-
dependent. Established 1869. Delavan Smith,
publisher. Subscription, S6 24. Sworn detniled
average cirouHtion for six months ending
March, 1920, 113,387 net paid. 16 to 48 pages,
8 columns; length, 21 3^ in.; width 2}^ in. Can
use matrices.
Adverti.sing rates, agate, 20p, flat, a line.
Position, full (minimum, 42 lines), 5f; alongside
reading, 3c; special page, 2i a, line extra. Clas-
sified, 20c a line. Readers, $1 a line.
SPOTTED POLAND CHINA JOURNAL —
Monthly (1st.) Swine Breeding. Established,
1917. Spotted Poland China Journal Co., pub-
lishers. Subscription, 50 cts. Claimed average
circulation for year 1919, 8,220. 56 pages, 3 col-
umns; length, 10 in.; width, 2}^. Can use ma-
trices. Forms close 20th.
Advertising rates, 20 e, flat, a line.
STAR — Every morning, including SUNDAY.
Independent. Established 1903. Star Pub.
Co., publishers. Subscription, $13. Sworn de-
tailed average circulation for six nionths ending
March, 1920, daily, 84,864* net paid; Sunday,
103,105* net paid. Daily, 18 pages; Sunday,
60 to 80 pages, 8 columns; length, 21 54' in.;
width, 2 1/12 in. Can use mats.
Advertising rates, agate, daily, Ibi; Sunday,
20p a line, flat. Colored ad pages, 30?! a line.
Position, 15 and 25"^ extra, specified page, 10%
extra. Readers, 75^ a line. Classified, daily,
12p a line; Sunday, 18c. Combination rate,
STAR LEAGUE, embracing Indianapolis Star,
Muncie Star and Terre Haute Star, daily, 25^
Sunday, 30f a line; equal space to be used.
Readers, $1.35 a line. Classified, daily, 25f<;
Sunday, 3_lf^.
TYPOGRAPHICAL JOURNAL — Monthly
(5th). Labor. Established 1889. J. W. Hays,
publisher. Subscription, $1. Claimed aver-
age circulation for year 1919, 50,600. 128 pages,
2 columns; length, 8 in.; width, 2}-s in. Can
use matrices. Forms close 15th.
Advertising rates, upon application.
WOOD-WORKER, THE— Monthly (loth).
Woodworking. Established 1882. S. H. Smith
Co., publishers. Subscription, $2. Sworn de-
tailed average circulation for six months ending
June, 1920, 7,075* net paid. 120 pages,
2 columns; length, 10 in.; width, 3 Ji in. Cannot
use mats. Farms close, 5th. Office, 701 Wulsin
Building, Indianapolis, Ind.
Advertising rates, full page, $70; J 2, $40;
M, $25; ]4, $15; 1/16, $10; with discounts on
six months' or one year contracts. Preferred
space rates on application.' Classified, (minimum,
$1.20), 30(: a line.
KOKOMO— Population, 30,067. On Pitts-
burg, Cin. & St, L., L. Erie & Western and
Tol., St. L. & Western Railway systems;
also five interurban lines. Located in a farm-
ing district, 55 miles north from Indianapolis.
Principal industries are: Automobile, building
1921
NELSON CHESMAN & CO.'S RATE BOOK.
59
INDIANA
supply, fence, steel, steel products, skate, alu-
minum castings, stellite carburetor, coil mag-
net factories; potteries; malleable iron, fur-
nace and stove, rubber and glass works and
brick plants. Value of manufactured pro-
ducts, for 1919, $50,000,000; Bank Deposits,
$14,000,000.
DISPATCH — Every morning except Monday,
including SUNDAY. Democratic. Estab-
lished 1870. Paul Paynter, publisher. Sub-
scription, $7.50. Claimed average circulation
for six months ending March, 1920, daily,
6,003 net paid; Sunday, 6,894 net paid. 8 to
24 pages, 7 columns; length, 20 in.; width, 2}4
in. Can use matrices.
Advertising rates, 35p, flat, an inch. Position,
15% or 25% extra. Readers, (head counts dou-
ble), lOfi a line; telegraphic, 15?. Classified
1(! per word.
TRIBUNE — Every evening except Sunday.
Republican. Established 18S3. John Arthur
Kautz, publisher. Subscription, $7.50. Sworn
detailed average circulation for six months end-
ing March, 1920, 8,687* net paid. 8 to 16 pages,
8 columns; length, 21 in.; width, 2J^ in. Can
use mats.
Advertising rates, 56 f( an inch; in position, 70^.
Readers, 100 a line; in position, 20 f^ a line. Clas-
sified, 1 Ki per word.
LAFAYETTE— Population. 22,456. On Wab-
ash River, and is served by four steam rail-
roads and three traction lines. A most im-
portant grain market and located in an ex-
cellent grain raising district. Industries in-
clude stock yards; electrical appliances; pork
packing houses; foundries; wagon works;
box board plant; lumber mills; carpet, soap,
wire goods and safe factories; automobile
gear works; flour mills; grain elevators and
railroad shops. Seat of Purdue University.
There are 89 industrial plants, which turn
out products amounting to $16,000,000. Banks
and trust companies, with combined resources
of $23,629,832.66.
JOURNAL COURIER— Every morning and
evening except Sunday. Independent. Es-
tablished 1829. Journal Courier Pub. Co., pub-
lishers. Subscription, $4. .Sworn detailed average
circulation for six months ending March, 1920,
9,275 net paid. 10 and 20 pages, 8 columns;
length, 21 j^ in.; width, 2 in. Can use matrices.
Advertising rates, agate, 5jf, flat, a line. Clas-
sified, 2i per word. Readers, 35^.
See advertisement on page 315.
PAINTER AND DECORATOR— Monthly
(1st). Labor and Trade. Established 1887.
Brotherhood of Painters, Decorators and Paper
Hangers of America, publishers. Subscription,
SI. Sworn average circulation for year 1919,
90,000*. 64 pages, 2 columns; length, 8 inches;
width, 2}4 inches. Can use matrices. Forms
close 1st of month preceding.
Advertising rates upon application.
SHEARS— Monthly (1st). Paper Box &
Corrugated Container Interests. Established
1892. The Shears Pub. Co., publishers. Sub-
scription, $1. Circulation — not given by pub-
lisher. 56 pages, 2 columns; length, 9 in.;
width, 3 ^2 in. Cannot use matrices. Forms
close 25th.
INDIANA
Advertising rates, full page, $35; }4, $20; M.
$12; 6 months contract, $32.50, $18.50 or $11;
12 months, $30, $17 or $10.
LOGANSPORT— Population, 22,000. Located
"on the banks of the Wabash'' (River), 3
railway systems, and 2 traction lines. Rail-
road shops; automobile factory; machine shops;
foundry; packing plant; ice plant; 88 fac-
tories including those manufacturing motors,
automobile bodies, furniture,, electric fans,
rugs, overalls, harness, scales, fire extin-
guishers, electric car trucks, castings, mach-
inery, woolen goods. An important shipping
point for grain, pork and lumber. Seat of
Northern Indiana Hospital for the Insane.
Annual income from the various enterprises,
$6,000,000. Six Banks and Trust Companies
having total resources of $10,866,109.
PHAROS-TRIBUNE — Every evening except
Sunday. Incependent. Established 1844-1875.
Pharos-Tribune Co., publishers. Subscription,
$5 per week. Clainied average circulation for
six months ending Aug., 1920, 10,500. 10 to
20 pages, 8 columns; length, 20 in.; width, 2 1/12
in. Can use mats.
Advertising rates, 4p a line, flat. Readers,
20(5 a line. Classified, 2ji per word.
MARION — Population, 23,747. Is served by
four railroads with interurban connections
in all directions. Fine farming and truck
raising district. Manufactures include malle-
able iron, gray iron, iron casting, mould pat-
tern, insulated wire, motor and glass works;
furniture, table, electric fixtures and appliance,
rug, sweeper, shoe, garment, glove, paper box,
writing tablet, paper pie plate, auto jack, auto
part, auto brake, auto truck, condiment, can-
ning; railway appliances and car factories;
stove and range foundries. National Military
Home located here. Bank Clearings dur-
ing 1919, $30,000,000.
CHRONICLE — Every evening, except Sun-
day. Republican. Established 1865. Chron-
icle Publishing Co., publishers. Subscription,
$7.20. Sworn detailed average circulation for
six months ending March, 1920, 7,484 net paid.
10 to 24 pages, 7 columns; length, 21 in.; width,
214, in. Can use mats.
Advertising rates, agate, 3fi, flat, a line. Read-
ers, 100 a line. Classified, 1(4 per word.
LEADER-TRIBUNE — Every morning, ex-
cept Monday, including SUNDAY. Democratic.
Established 1870. Marion Leader Co. (Inc.),
publishers. Subscription, $7.80. Sworn detailed
average circulation for six months ending March,
1920, daily, 8,047 net paid; Sunday, 8,246
net paid. 8 to 20 pages, 7 coluinns; length, 21
in.; width, 2^ in. Can use matrices.
Advertising rates, 420 an inch, flat; in
position, 4S<;. Classified, l0 per word. Read-
ers, 10 f a line.
See advertisement on page 364.
MUNCIE — Population, 36,524. Located in the
midst of a rich agricultural territory on White
River, 6 steam railroads and 5 interurban lines.
Seat of Eastern Di%'ision Indiana State Nor-
mal School. Manufactures include malleable
iron, glass works, wood-working institutions
and automobile and piano factory and foun-
dries.
60
NELSON CHESMAN & CO.'S RATE BOOK.
1921
INDIANA
PRESS — Every evening except Sunday, Ind.-
Republican. Established 1886. Press Pub.
Co., publishers. Sworn average circulation for
six months prior to April, 1920, 9,207* net paid.
10 to 20 pages, 8 columns; length, 21 }4 in.;
width, 2 14, in. Can use mats.
Advertising rates, 560, flat, an inch. Posi-
tion, 25% extra. Readers, iOi a line; sub-
sequent insertions, 1^. Classified, Ij; a word.
See advertisement on page 372.
STAR — Every morning including SUNDAY.
Independent. Established 1899. Star Pub. Co.,
publishers. Subscription, daily, $4; Sunday
only, $2.50. Sworn detailed average circulation
for six months ending March, 1920, daily, 24,995
net paid; Sunday, 14,911 net paid. Daily,
10 to 20 pages; Sunday, 28 to 36 pages, 7 col-
umns; length, 20 in.; width, 2% in. Can use
matrices.
Advertising rates, agate, daily or Sunday,
7(i a line. Position, 15 and 25% extra;
special page, 10% extra. Classified, 8f a
line. Readers, 30 f a line. For combination
rate, STAR LEAGUE, see Star, Indianapolis,
Ind
INDIANA
NOTRE DAME— Population, 2,500. On Michi-
gan Central Railroad, 2 miles from South
Bend. Seat of University of Notre Dame
and St. Mary's Academy.
AVE MARIA— Weekly (Sat.). Catholic.
Established 1865. Rev. Daniel E. Hudson,
C. S. C, publisher. Subscription, $2.50. Claimed
average circulation for six months ending Sep-
tember, 1919, 34,000 net. 32 pages, 2 columns;
length, 8^8 in.; width, 2% in. Can use mats.
Advertising rates, agate, 30 fi a line; with
discount of 2, 4, 7, 15% on 500, 1000, 1500,
2000 lines or on 13, 26, 39, 52 insertions within
one year.
RICHMOND— Population, 26,765. Is served
by three railroads, radiating in nine directions;
two interurban lines, east and west. In the
center of and distributing point of fine farm-
ing section. Very large manufactures of
threshing machines, engines and boilers, farm
implements, ventilating machinery, caskets,
pianos, talking machines, refrigerators, fur-
niture, automobiles, machine tools, wire fences
and lawn mowers. Seat of Earlhani College
and State Insane Asylum located here. First
in state in per capita wealth.
AMERICAN FRIEND— Weekly (Thurs.).
Religious. Friends. Established 1894. Friends
Publication Board, publishers. Subscription, $2.
Claimed average circulation for year ending
June, 1920, 5,600. 20 pages, 3 columns, length
of columns 9}^ in., width, 2J/8 in. Can
use mats.
Advertising rates, agate, 90 fi an in.; full page,
$20; 1/2, $)0; 1 column. $7.50. Readers, \2i aline.
ITEM — Every morning except Monday, in-
cluding SUNDAY. Independent. Established
1878. Item Newspaper Co., publishers. Sub-
scription, $5. Sworn detailed average circula-
tion for six months ending March, 1920, daily,
8,610* net paid; Sunday, 8,893* net paid. 10
to 32 pages, 8 columns; length, 22 in.; width,
21/12 i . Can use mats.
Advertising rates, agate, 4J^?i, fiat, a
line; full position, 5}^ji a line. Readers, 15fS
a line. Classified, Ip per word.
PALLADIUM — Every evening except Sun-
day. Independent. Established 1831. Pal-
ladium Printing Co., publishers. Subscription,
$6. Sworn detailed average circulation for six
months ending March, 1920, 11,878* net paid.
8 to 32 pages, 7 columns; length, 21 J^ in.; width,
2 }/i in. Can use matrices.
Advertising rates, agate, Qi, flat, a line; 2800>
lines, bi. Position, 15% extra. Readers, 25ft
a line. Classified, 6f! a line.
See advertisement on page 389.
ROCHESTER — Population, 3,500. Located
100 miles east of Chicago, near Lake Mani-
tau, a favorite summer and fishing resort.
On Chicago & Erie and Lake Erie & Western
Railway Systems and is surrounded by a
fertile agricultural territory, being a shipping
point for grain and live stock. Other indus-
tries are canning, bridge and glove factories;
band saw mills.
CHESTER WHITE JOURNAL— Monthly
(1st). Swine. Estabhshed 1910. Moore
Bros. Co., publishers. Subscription, 50 cts.
Claimed average circulation for year 1919, 11,500.
84 to 200 pages, 3 columns; length, 9M in.;
width, 2% in. Cannot use matrices. Forms
close 20th.
Advertising rates, 200, flat, a line.
MOTOR GUIDE— Monthly (1st). Automo-
bile Possibilities. Established 1919. Motor
Guide Publishing Company, publishers. Sub-
scription, $1.00. Sworn average circulation for
SIX months ending June, 1920, 25,000. 56 pages,
3 columns; length, 10 in.; width, 2J-4 in. Cannot
use mats. Forms close 5th of month preceding.
Advertising rates, agate, $7.00 an inch; 6
times, $6.00; 12 times, $5.00; full page, $150.00,
$125.00 or $100.00; double column, $125 or
$110 or $80; single column, $60, $.50 or $40;
M page, $50, $40 or $30; M page, $25, $20 or
$15. 2nd or 3rd cover (2 or 3 colors), $200;
4th cover (2 or 3 colors), $250. Readers, 400
a line. Classified, 100 per word.
See advertisement on page 369.
SOUTH BEND— Population, 70,983. On St.
Joseph River and is served by eight railroads;
also an interurban center. A most important
manufacturing center including the largest
wagon, plow, clover huller and sewing machine
case factories in the country; farming imple-
ment, electric fixture and attachment, watch,
plow, steel range, toy and shirt factories;
woolen, paper and flour mills and brick plants.
Ten parks. Water supply from 100 artesian
wells. Bank clearings during 1919, $81,-
770,275.
EAGLE MAGAZINE— Monthly (1st). Fra-
ternal. Established 1913. The Fraternal
Order of Eagles, publishers. Subscription, 250.
Circulation — not given by publisher. 28 to 64
pages, 3 columns; length of columns, 10 in.;
width, 2% in. Can use matrices. Forms close
15th.
Advertising rates, agate, $2 a line.
NEWS-TIMES — Every morning, including
SUNDAY and every evening except Sunday.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
61
INDIANA
Ind.-Democratic. News-Times Printing Co.,
publishers. Subscription, $5. Sworn detailed
average circulation for six months ending March,
1920, daily, 17,168 net paid; Sunday, 17,234
net paid. 12 to 48 pages, 8 columns; length, 20 in.;
width, 21^ in. Can use matrices.
Advertising rates, agate, for both editions,
or Sunday, 7e; on contract, 5p, flat, a line;
full position, 7c; next to reading, 5^^- Read-
ers, 20fi a count line. Classified, 2p per word.
TRIBUNE— Every evening exccept Sunday.
Ind. -Republican. Established 1873. South Bend
Tribune, publishers. Subscription, $6. Sworn
detailed average circulation for six months
ending June, 1920, 16,083* net paid. 12 to
40 pages, 7 columns; length of columns, 21}^
in.; width, 2 J^ in. Can use mats.
Advertising rates, agate, 8(i a line; on con-
tract, oVjsi a line, flat; next reading, 6(*, full
position, 7(5. Classified, 2jf per word. Readers,
20f a line.
SPENCER— Population, 2,150. On Vandalia
R. R. Located in farming section. In-
dustries include staves, flour, lumber, brick,
tile and bottle works, coal mines and stone
quarries.
FARM LIFE— Monthly (1st). Agricultural-
Established 1881. Farm Life Pub. Co. (Inc.).
publishers. Subscription, 25^. Sworn detailed
average circulation for year ending Oct., 1920,
668,-528* net paid. 40 to 80 pages, 3 columns;
length, 10 ^i in. ; width, 2 y^ in. Can use matrices.
Forms close 16th.
Advertising rates, agate, $5.00 a line, flat.
Back cover. (3 colors), $3,250; second or third
cover, $2,750.
See advertisement on page 389.
TEREE HAUTE— Population, 66,083. On
Wabash River, also served by seven railroads
and 4 interurban lines. Shipping point for
large trade in flour, and grain. Oil wells and
coal mines in vicinity. Industries include
glass, brick, pipe, enameling, malleable iron,
wheel and tool works, paper and rolling mills
and blast furnaces, flour and hominy mills,
car, carriage, mining machinery, and casket
factories. Million clollar coke plant, also
chemical plant costing over $2,000,000. Seat
of State Normal School and Rose Polytech-
nic Institute; also St. Mary's Institute "which
is near the city. Annual value of manufactured
INDIANA
products, $40,000,000.
$33,165,983.42.
Bank resources, 1919,
POST — Every evening except Sunday. In-
dependent. Established 1906. Terre Haute
Post Co., publishers. Subscription, $4. Sworn
average circulation for six months prior to April,
1920, 11,524* net paid. 8 to 20 pages, 8 col-
umns; length, 22 in.; width, 2 in. Can use mats.
Advertising rates, agate, SV^fi, flat, a line; in
full position, -ii^f- Classified, 1 J4j! per word.
Readers, 12p a line.
STAR— Every morning including SUNDAY.
Independent. Established 1903. Star Pub.
Co., publishers. Subscription, $6.50. Sworn
detailed average circulation for six months ending
March, 1920, daily, 25,826 net paid; Sunday,
19,224 net paid. Daily, 10 to 40 pages, Sun-
day, 36 pages, 7 columns; length, 20 in.; width,
2^4 in. Can use matrices.
Advertising rates, agate, daily or Sunday,
5ji a line, flat. Position, 15 and 25% extra;
special page, 10% extra. Classified, 6ji a
line. Readers, 25 << a count line. For com-
bination rate, STAR LEAGUE, see Indianapolis
Star.
TRIBUNE — Every evening except Sunday;
SUNDAY morning. Independent. Establish-
ed, 1870. A. C. Keifer, publisher. Sub-
scription, $7.80. Sworn detailed average cir-
culation for six months ending March, 1920,
daily, 23,752 net paid; Sunday, 19,829 net paid.
Daily, 8 to 36 pages; Sunday, 36 to 52 pages,
7 columns; length, 20 in.; width, 2% in. Can
use matrices.
Advertising rates, agate, 5ji a line, flat.
Position, 10 and 25% extra. Readers, 20 p a
line. Classified, 10 per word.
WINCHESTER— Population, 4,500. Seat of Ran-
dolph County. A shipping, trading and supply
point for a grain growing and stock raising
district. Manufacturing interests include —
saw mills; handle, glass, wagon and furniture
factories.
NATIONAL POLAND CHINA JOURNAL—
Monthly (1st). Swine Breeding. Estabhshed
1915. National Poland China Journ.al Pub. Co.,
publishers. Subscription, -SI. 00. Claimed aver-
age circulation for year 1919, 9,000. 196 pages,
3 columns; length, 10 in., width, 2 1/6. Cannot
use mats. Forms close 18th.
Advertising rates, agate, 20p, flat, aline.
62
NELSON CHESMAN & CO.'S RATE BOOK.
1921
IOWA
BURLINGTON—Population, 24,057. On Mis-
sissippi River and is served by four trunk
line railroads. Manufactures include, Cor-
liss engines and boilers, wheels and buggies,
baskets, candies, furniture, toilet and laun-
dry soaps, pearl buttons, bread, pickles, cracker
and cake bakery; railroad machine shops,
canning factories, cooperage works and iron
foundries. Annual value of manufactured
products, $12,000,000.
GAZETTE — Every evening except Sunday.
Democratic. Established 1837. George A.
Stivers, publisher. Subscription, $4.00. Sworn
detailed average circulation for six months end-
ing March, 19^0, 10,143* net paid. 10 to 28
pages, 8 columns; length, 21 in.; width, 2}^ in.
Can use mats.
Advertising rates, agate, 3 Hi a line, flat.
Position, 10% or 25% extra. Readers, 20f: a
line. Classified, 1 ^ojS per word.
See advertisement on page 315.
HAWK-EYE — Every morning except Mon-
day including SUNDAY. Republican. Estab-
lished 1839. Jno. F. D. Aue, publisher. Sub-
scription, $5. Sworn detailed avel'&ge circula-
tion for six months ending ^Nlarch, 1920, daily,
9,695* net paid; Sunday, 11,061* net paid.
8 to 32 pages, 7 columns; length, 20}^ in.; width,
2 J-s in. Can use mats.
Advertising rates, agate, 3 J^ cts., flat, a line.
Position, 10 _ or 25% extra. Readers, 20 cts.
a line Classified, 1 H ct. per word.
CEDAR RAPIDS — Population, 45,556. On
Cedar River and is served by three double
track trunk line railroads and 4 interurban
lines. 275 interurban and railway trains
daily. Has good water power. Industries
include big trade in creamery and egg supply
factories, oatmeal, starch and planing mills;
machine shops; beef, pork, packing and pump
factories, or a total of 152 factories; 42 whole-
sale and commission houses. Also railaoad
car shops. Seat of Coe College. Value of man-
ufactured products during 1919, $75,697,725.
Bank clearings for year 1919, $120,286,762.79
GAZETTE — Every evening except Sunday.
Independent. Established 1883. Gazette Co.,
publishers. Subscription, $4. Sworn detailed
average circulation for six months ending March,
1920, 16,805 net paid. 12 to 20 pages, 8 columns;
length, 21 in.; width, 2 in. Can use matrices.
Advertising rates, 84j! an inch; 100 in.,
77fS. Position, 15% or 25% extra. Readers,
25^ a line. Classified, 2fS per word.
KVINDEN OG HJEM MET— Monthly (1st).
Norwegian-Danish and QVINNAN och HEM-
MET, Swedish, monthly (1st). Household.
Established 1888. N. Fr. Hansen Pub. Co.,
publishers. Subscription, $1. Sworn combined
average circulation for first six months, 1920,
60,041* net paid. 44 pages, 3 columns; length,
10 in..; width, 2}4 in- Forms close 15th. Can
use mats.
Advertising rates, agate, 30i a line. Position,
25% extra. Readers, 40fi a line.
MODERN BROTHERHOOD — Monthly.
Fraternal. Established 1897. Luther A. Brewer,
publisher. Subscription, 50 cts. Claimed aver-
age circulation for 1919, 70,000. 16 pages,
4 columns; length, 12 in.; width, 2}4 in. Forms
close 12th. Can use matrices.
Advertising rates, agate, 30 cts. a line, flat.
RAILWAY CONDUCTOR— Monthly (1st).
Fraternal-Labor. Established 1884. Order of
Railway Conductors, publishers. Subscription,
$1. Claimed average circulation for year 1919,
53,169 net. 96 pages, 2 columns; length, 8
in.; width, 2J^. Forms close 10th.
Advertising rates, $9.62 an inch; full page,
$75.62; J4, $45.37; H, $27.23; on contract for
three or more times, $7.70, $60.50, $36.30, $21.78.
REPUBLICAN— Every morning except Mon-
day, including SUNDAY, and TIMES, every
evening except Saturday and Sunday. Repub-
lican. Established 1870. Republican Print-
ing Co., publishers. Subscription, morning, $5;
evening, $5. Sworn detailed average circulation
for six months ending March, 1920, Republican,
11,717* net paid; Times, 3,142* net paid; Sun-
day, 15,118* net paid. Daily, 12 to 16 pages;
Sunday, 20 to 32 pages, 7 columns; length, 211-2
in.; width. 2 J^ in. Can use matrices.
Advertising rates, covering both morning and
evening or Sunday editions, 70 c an inch;
full position, S7 14^; special position, 93I3?:.
Readers, 20i a line; locals, lof; telegraphic,
250. Classified, 2d per word.
See advertisement on page 482.
TIMES — Evening edition of Republican,
which see; also see —
See advertisement on page 482.
WESTERN POULTRY JOURNAL— Month-
ly (1st). Poultry. Established 1888. E. E.
Richards, publishers. Subscription, 75c.
Circulation — not given by publisher. 4S to
128 pages, 3 columns; length, 10 in.; width,
2^i in. Forms close 15th. Can use matrices.
Advertising rates, agate, 35^ a line.
CLINTON— Population, 24,200. On Missis-
sippi River and Lincoln Highway; also served
by four railroads. Has railroad repair shops,
woven wire, wagon and furniture factories;
packing houses; lock works; foundries and
machine shops; paper mills, bridge works and
sugar refinery. Annual income from the vari-
ous industries, $12,000,000.
ADVERTISER— Every evening except Sun-
day. Democratic. Established 1858. Ad-
vertiser Pub. Co., pubhshers. Subscription,
.$4. Sworn detailed average circulation for six
months ending March, 1920, 8,772 net paid. 10
pages, 7 columns; length, 21 in.; width, 2}i in.
Can use matrices.
.\dvertising rates, 31^6 a, line, flat; full posi-
tion, 10% extra. Readers, 200 a line; 500
lines, 15 f!. Classified, 80 a line.
HERALD — Every evening except Sunday.
Republican. Established 1856. Clinton Herald
Co., publishers. Subscription, $6.50. Sworn
detailed average circulation for six months ending
1921
NELSON CHESMAN & CO.'S RATE BOOK.
63
IOWA
March, 1920, 8,406 net paid. 12 to 20 pages,
7 columns; length, 19 }4 in-; width, 2}4 in- Can
use mats.
Advertising rates, 3j2f! a line; full position,
4c. Classified, iy2i per word. Readers, lop
a line.
COUNCIL BLUFFS— Population, 36,162. 8
trunk lines of railroad. Distributing center for
a very wide area. Manufactures include
freight and passanger elevators, car wheels,
tires, macaroni, candy, lubricating greases, agri-
cultural implements, plumbers and machinr
ists' tools, carriages, photographic paper and
duplicating instruments, bee hives, milling
machinery, galvanized iron cornices, roofing
and specialties, pasteurizers, iron and brass
specialties, soda fountain products, alfalfa
products, and stock remedies. The largest
green house in the U. S. is located here, there
being 40 acres under glass at the main plant
besides three other plants of 2 to 5 acres, the
products of which are shipped from coast to
coast. Live stock handled extensively and has
11 grain elevators with a capacity of 9,000,000
bushels, also railroad repair shops and round
houses. Home of the State Institute for the
deaf and dumb, and the State Fruit Experi-
ment Station. Annual value of manufactured
products, approximately, $10,000,000.00.
NONPAREIL — Every evening except Sun-
day; SUNDAY morning. Independent-Re-
publican. Established 1857. New Nonpareil
Co., publishers. Subscription, $5. Sworn aver-
age circulation for six months ending March,
1920., daily, 1.5,715* net paid; Sunday, 15,715*
net paid. Daily, 10 to 24 pages; Sunday, 20
to 36 pages; 8 columns; length, 22 in.; width,
2 1/12 in. Can use matrices.
Advertising rates, agate, daily, or Sunday,
op a line, flat. Position, 15% or 25% extra.
Classified, 12f; a line. Readers, 20?! a line.
IOWA
DAVENPORT— Population, 56,727. On Mis-
sissippi River, Hennepin Canal (the all water
route to the great lakes) and is served by four
railroads and three interurban lines. Sur-
rounded by the richest farming community
in the Mississippi Valley. Ships grain ex-
tensively. ]\Ianufaotures include steel freight
cars, locomotives, railroad section cars, flour
mills, oatmeal mill, foundries and machine
shops, agricultural implements and washing
machines. Academy of Science and Soldiers'
Orphans Home located here. Annual value
of manufactured products, $55,000,000. Bank
clearings during the year 1919, $478,320,015.
CATHOLIC MESSENGER— Weekly (Thurs-
day). Catholic. Established 1882. Fred B.
Sharon, publisher. Subscription, $2.50. Claimed
average circulation for year ending June, 1920,
7,100. 10 pages, 8 columns; length, 20 in.;
width, 2 in. Can use matrices.
Advertising rates, 40 cts. an inch; 250 in.;
within one year, 36 cts.; 500 in., 32 cts.; 750
in., 28 cts.; 1,000 in., 25 cts. Readers, 10 cts.
a line; pure reading, 50% additional.
DEMOCRAT AND LEADER— Every even-
ing except Saturday and Sunday. SUNDAY
morning. Ind.-Democratic. Established. 1855
Democrat Pub. Co., publishers. Subscription,
$6. Sworn detailed average circulation for
six months ending March, 1920, daily, 15,779*
net paid; Sunday, 17,262* net paid. 12 to 32
pages, 8 columns; length, 20 in.; width, 2 in.
Can use matrices.
Advertising rates, 5ji a line, flat. Position,
25% extra. Classified, lOfi a line. Readers,
20p a line; telegraphic, 40f!.
TIMES — Every evening except Sunday. Ind.-
Republican. Established 1886. E. P. Adler,
publisher. Subscription, $7.50. Sworn detailed
average circulation for six months ending March,
1920, 23,806* net paid. 16 to 36 pages, 8 col-
umns; length, 20 in.; width, 2 in. Can use
matrices.
Advertising rates, agate, 7i, flat, a line; full
position, 8ji. Classified, lOfi a line. Readers,
25jf a count line.
DECORAH — Population, 4,000. Is served by
two railroads. In the center of excellent
farming and stock raising region, with fine
trade in horses. Industries include creamery;
manufactures toilet articles, also two large
periodical and book publishing plants. Bank
deposits during year 1919 about $4,000,000.
POSTEN — Semi-weekly. Tuesdays and Fri-
days. Norwegian-Danish. Established 1874.
The Anundsen Pub. Co., publishers. Subscrip-
tion, $2. Sworn detailed average circulation,
for year ending June, 1920, 43,824* net paid
20 pages, 7 columns; length, 21 J^ in.; width,
2}4 in. Can use mats.
Advertising rates, $1.68, flat, an inch. Posi-
tion, 15% extra. Readers, $2.80 an inch.
DBS MOINES— Population, 126,468. 19 radiat-
ing lines of railway. Jobbing center of the
state. An Insurance center, there being 53
home companies, with more than 6,000 em-
ployes. Large coal deposits in immediate
vicinity. Manufactures include agricultural
implements, white bronze, motor bodies, brick
and mining machinery, packing house products,
hosiery, paving and building brick, cement,
sewer pipe, tile, flour milling, caskets, lightning
rods, furnaces, brooms, textiles, suspenders
and gloves. Seat of Des Moines College,
Grandview Danish College and Drake Uni-
versity. Annual value of manufactured pro-
ducts, $75,000,000; Jobbing, $150,000,000.
Postal receipts, year ending June, 1920,
$2,008,000.
CAPITAL — Every evening except Sunday;
SUNDAY morning. Republican. Established
1882. Capital Co., publishers. Subscription,
daily, $5.00; Sunday, $3.00. Sworn detailed
average circulation for six months ending March,
1920, daily, 58,585* net paid; Sunday, 39,330*
net paid. 10 to 28 pages, 8 columns; length,
22 in.; width, 2 1/12 in. Can use mats.
Advertising rates, agate, 14^, flat, a line.
ROTOGRAVURE section, 25fi a line. Posi-
tion, 1 or 3p a line extra. Classified, 12ji a
line. Readers, $1.00 a line; first page, $1.50.
CORN BELT FARMER — Monthly (1st).
Agricultural. Established 1912. Harry B.
Clark Co., publishers. Subscription, oOji. De-
tailed average circulation for year 1920-1921,
152,166*. 16 to 32 pages, 4 columns; length.
64
NELSON CHESMAN & CO.'S RATE BOOK.
1921
IOWA
13 9/16 in.; width, 2M in. Forms close .5th
preceding.
Advertising rates, $1, flat, a line. Back cover,
(2 colors), $836.00. Classified, 100 per word.
DUROC BULLETIN — Semi-monthly (1st
and loth). Swine-Agriculture. Established
1904. Duroc Bulletin Co., publishers. Sub-
scription, 50 jS. Claimed average circulation for
year 1919, 3.5,991. 64 to 128 pages, 3 columns;
length, 10 in.; width, 2]4 in. Can use matrices.
Forms close 10th and 25th. Office, 537 So.
Dearborn St.
Advertising rates, 30f , flat, a line. See Ameri-
can Swineherd, Chicago, 111., for combination
rates. Classified, 7f per word.
IOWA
FARM BOYS' AND GIRLS' LEADER —
Monthly (1st). Juvenile-Agricultural. Estab-
lished 1919. E. T. Meredith, publisher. Sub-
scription, 2.5(f. Guaranteed average circulation
for year 1921, 28,000. 24 pages, 3 columns;
length, 1084 in.; width, 2 3^ in. Cannot use
mats. Forms close 20th.
Advertising rates, agate, 25(* a line; full page,
S112.50; 2 cols., $75; 1 col., $37.50.
IOWA FARMER— Semi-monthly (1st and
15th). Agricultural. Established 1856. Farm
Pub. Co., publishers. Subscription, $1. Sworn
average circulation for six months ending June,
1920, 50,000. 32 pages, 3 columns; length, 10
in.; width, 2}4 in. Cannot use matrices. Forms
close 10th and 25th.
Advertising rates, agate, 35 cts. a line; full
page, $145; back cover, $150. Two colors,
$10 a page additional. Readers, 40 cts. a line.
Classified, 5 cts. per word.
IOWA HOMESTEAD— Weekly (Thurs.). Ag-
ricultural. Established 1855. J. M. Pierce,
publisher. Subscription, $1. Sworn detailed
average circulation for year 1919, 146,041* net
paid. 24 to 84 pages, 4 columns; length, 13 Ji
in.; width, 2 H in.
Advertising rates, agate, $1.10 line. Position,
12 }/i and 25 % extra. In combination with
Farmer & Stockman (Kansas City, Mo.), and
Wisconsin Farmer (Madison, Wis.), display,
$2.25 a line; with Farmer and Stockman, $1.70;
with Wisconsin Farmer, $1.65.
NEWS — Every evening except Sunday; In-
dependent. Established 1881. The Des Moines
News Co., pubUshers. Subscription, $4.25.
Sworn average circulation for six months prior
to April, 1920, 43,307* net paid. 8 to 16 pages, 8
columns; length, 22 J^ in.; width, 2 in. Can
use matrices.
Advertising rates, agate, lOf, flat, a line;
in full position, 13f!. Readers, 25f a line.
Classified, IHf per word.
OPERA HOUSE REPORTER — Weekly
(Friday). Theatrical. Established 1898. L.
C. Zelleno & George H. Bubb, publishers. Sub-
scription, $2. Claimed average circulation for
year 1919, 7,800. 16 to 52 pages, 4 columns;
length, 12 in.; width, 2}^ in. Cannot use mat-
rices. Forms close Wednesday. Office, 209
W. 8th St.
Advertising rates, $1 an inch.
PEOPLE'S POPULAR MONTHLY — Fami-
ly. Established 1896. People's Monthly
Co., publishers. Subscription, 35p. Sworn aver-
age circulation for .six months ending June, 1920,
625,056* net paid. 32 to 44 pages, 4 columns;
length, 13 9/16 in.; width, 2 34 in- Forms close
5th preceding month. • Cannot use mats.
Advertising rates, agate, $3.50 a line; full
page, $2,000, (two colors), $2,200; inside covers
(two colors), $2,400, .$2,600; back cover, (two
or three colors), $3,200; double page spread,
(two colors), $4,500. Classified, 35c per word.
REGISTER — Every morning, including Sun-
day and TRIBL'NE, every evening except Sun-
day. Ind. -Republican. Established 1S49.
Gardner Cowles, publisher. Subscription, morn-
ing and Sunday, $10.00, evening, $5.00. Sworn
detailed average circulation for six months prior
to April, 1920, morning, 61,022* net paid;
evening, 50,948* net paid; Sunday, 82,251*
net paid.
Advertising rates, agate, morning and even-
ing combined, 20 (i, flat, a line. Sunday, 20c
aline; in combination %vith Evening Tribune, 28?.
Sunday PHOTOGRAVURE section. 40c a
line. Position, 10% and 25% extra. Classified,
20d. Pure readers, daily or Sunday, $1.25 a
line.
SUCCESSFUL FARMING— Monthlv (1st).
Agricultural. Established 1902. E. T. :Mere-
dith, publisher. .Subscription, 35 (f. Sworn aver-
age circulation for year 1919, 814,715. 100 to
248 pages, 3 columns; length, 10*4 in.; width,
2 yi in. Forms close 25th, 2nd month preceding
and 5th preceding.
Advertising rates, agate, $6.00 a line, flat.
Demand position, 10%; two colors, (red and
black), 10%; or both, position and color, 15%
extra.
Ask about our supplementary publication-
Club Leader (to farm boys and girls 1; Rural
School Bulletin (to country school teachers) ;
Building Trade With Farmers (to country
Publishers); Merchandising Advertising (to
salesmen).
SWINE WORLD— Semi-monthly (5th and
20th). Swine and Agricultural. Established
1913. Swine World Pub. Co., publishers. Sub-
scription, $1. Claimed average circulation for
year 1919, 36,701. 64 to 128 pages, 3 columns;
length, 10 in., width, 2}^ in. Cannot use mat-
rices. Forms close 10th and 25th. Office, 612
So. Dearborn.
.advertising rates, 30i, flat, a line. Clas-
sified, 7f per word. See American Swineherd
Chicago, 111., for Combination rates.
TRIBUNE — Evening edition of Register,
which see.
WALLACE'S FARMER — Weekly (Fri.)-
Agricultural. Established 1874. Wallace Pub-
lishing Co., publishers. Subscription, $1.25.
Claimed average circulation for year 1919, 70,310.
32 to 100 pages, 4 columns; length, 13^2 in-;
width, 2 J-^6 in. (I^annot use mats. Forms close
Wed.-Mon.
Advertising rates, agate, 60i, flat, a line.
Back cover, $470.40; all other pages, $453.60.
Color work, 5% extra.
YEOMAN'S SHIELD— Monthly (1st). Fra-
ternal-B.' of A. Y. Established 1897. H. C.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
65
IOWA
Evans, editor. Subscription, 50 fi. Guaranteed
average circulation for year 1920-21, 300,000.
20 pages, 4 columns; length, 13)3 in.; width,
2i4 in. Forms close 18th.
Advertising rates, agate, $1.20 a line. Read-
ers, $2. Classified, $1.20 a line.
DUBUQUE— Population, 39,141. Principal
steamboat center on Upper Mississippi, with
shipbuilding factories, boat ways, harbor, etc.,
4 railroads. Center of rich, thickly settled
farming section. Leading manufacturing
city of Iowa, railroad shops, iron tra»de, lum-
ber, clothing, shoe, ov«rall, phonograph, sash
and door factories, etc. Is the seat of several
educational Institutions. Annual value of
manufactured products, $50,000,000.00.
AMERICAN TRIBUNE — Every evening
except Sunday. National Catholic in Middle
West. Established as Weekly 1S99. Catholic
Printing Co., publishers. Subscription, $8.
Sworn detailed average circulation for six months
ending June, 1920, 9,748* net paid. 8 to 12
pages, 7 columns; length, 20 ?4 in.; width, 2}yQ
in. Can use mats.
Advertising rates, 70 jS an inch, flat. Readers,
15f5 a line. Classified, IJ^ji per word.
CATHOLIC TRIBUNE — Weekly (Thurs.)
Catholic. Established 1899. Catholic Printing
Co., publishers. Subscription, $2.50. Sworn
detailed average circulation for six months ending
June, 1920, 7,706* net. 10 to 12 pages, 7 col-
umns; length, 20 ?4 in.; width, 2}-^ in. Can
use matrices.
Advertising rates, 75fi an inc/h, flat. Readers,
15fi a line. Classified, Ihzi per word.
DAILY NEWS — Every evening except Sun-
day; SUNDAY morning. Republican. Estab-
lished 1919. The News Pub. Co., publishers.
Subscription, $6. Sworn average circulation
for six months prior to April, 1920, 8,004 net
paid. Daily, 8 to 16; Sunday, 20 to 32 pages,
8 columns; length, 21 in.; width, 2}4 in. Can
use matrices.
Advertising rates, agate, Z]/2i, flat, a line; in
full position, 4 fi. Readers, 15^ aline. Classified,
Ifi per word.
TELEGRAPH-HERALD— Every evening ex-
cept Saturday and Sunday, and every morn-
ing except Monday, including SUNDAY. In-
dependent Democratic. Established 1836. The
Telegraph-Herald Co., publishers. Subscription,
evening, $5; morning, $5; Sunday, $5. Sworn
average circulation for six months ending March,
1920, morning, 9,462 net paid; evening, 5,920
net paid; Sunday, 15,378 net paid. Daily, 12
pages; Sunday, 24 pages, 8 columns; length,
20 in.; width, 2 1/12 in. Can use mats.
Advertising rates, morning and evening or
Sunday, 5J-2f?, flat, line. Position, 15 or 25%
extra. Readers, 20fi a line. Classified, 2^
per word.
TIMES-JOURNAL— Every evening except
Saturday and Sunday, and morning except Mon-
day, including SUNDAY. Republican. Es-
IOWA
tablished 1856. Times-Journal Co., publishers.
Subscription, daily, $7.80. Sworn detailed aver-
age circulation for six months ending March,
1920, morning, 6,458* net paid; evening, 3,761*
net paid; Sunday, 10,262* net paid. Daily, 8
to 14 pages; Sunday, 20 to 28 pages, 8 columns;
length, 20 in.; width, 2 1/12 in. Can use mats.
Advertising rates, agate, all editions, 5p a
line, flat. Position, 10 '^"c or 20% extra. Clas-
sified, 2$; per word. Readers, 15fi a line.
See advertisement on page 380.
FORT DODGE— Population, 19,333. Located
in rich Agricultural section. On Des Moines
River and is served by four railroads. A rail-
road and automobile center for trade through-
out northwestern Iowa. Industries include
machine shops; packing house; butter tub,
soap, tile, brick and sewer pipe factories;
stucco and plaster works, or 135 plants, in
all, with a yearly pay roll of $6,462,298.56.
One of the largest and best hotels in the State
is located here. Eight banks with combined
capital and surplus of $1,950,000, with de-
posits of $13,840,000.
MESSENGER & CHRONICLE — Every
evening except Sunday. Republican. Estab-
lished 1856. Messenger Printing Co., publishers.
Subscription, $6.50. Sworn detailed average cir-
culation for six months ending March, 1920,
9,050 net paid. 8 to 16 pages, 7 columns;
length of columns, 22 in. ; width, 2% in.
Advertising rates, agate, 4f, flat, a line;
full position, op. Readers, 15e a line; black
face type, 25? . Classified, 1 ' 2C per word.
KEOKUK — Population, 14,423. On Mississippi
River and is served by six railroads. Hydro-
electric power plant costing approximately
twenty-seven millions, with 300,000 electrical
horse power available. Has extensive river
trade. Industries include auto tire, starch,
shoe, ice, cement mixing machinery, garment,
box, fibre box board, gas tank recharging, ice
refrigerating machine, acetic acid, veneer and
canning factories; lead and zinc smelters and
refineries; brass foundry, rolled oats, flour
and planing mills; blasting powder, fluid steel,
office fixtures, egg, butter and poultry packing
plants; refrigerator show case, engine, wagon
and carriage works, foundry and machine
shops. Four large wholesale grocery concerns;
one wholesale hardware, one drug, one dental
supply and one jewelry house, with an annual
output of about $10,000,000. Annual value
of manufactured products, approximately,
$25,000,000.
GATE CITY AND CONSTITUTION-DEM-
OCRAT — Every evening except Sunday. In-
dependent. Established 1846. The Gate City
Co., publishers. Subscription, $7.80. Sworn
detailed average circulation for six months end-
ing March, 1920, 5,468 net paid. 8 to 24 pages;
length, 20 in.; width, 2\i in. Can use mats.
Advertising rates, agate, .033 a line; 7,000
lines, on yearly contract, .022. Position, .0025
or .005 aline extra. Composition, 7p an inch
extra, for first insertion of each advertisement .
DOMESTIC Prosperity depends on what we can sell to the outsider. Good
ADVERTISING creates a want and a desire abroad, and thus creates
employment, prosperity and happiness at home.
66
NELSON CHESMAN & CO.'S RATE BOOK.
1921
IOWA
Readers, bi a line; 4,200 lines, 3J^jS; locals,
20^ a line. Classified, 1^ per word.
LAMONI— Population, 1,541. On C. B. & Q.
R. R. In the center of excellent live stock
and grain growing district. Industries con-
fined largely to publishing house and print-
ing business of the Latter Day Saints. An-
nual value of manufactured products, $50,-
000.00.
RABBITCRAFT — Monthly (1st). Rabbit
and Small Stock Industry. Established 1917.
Blair Printing Co., publishers. Subscription, 50 ji.
Circulation — not given by publisher. 32 pages,
3 columns; length, 9 M in.; width, 2 % in- Cannot
use matrices. Forms close 10th to 20th.
Advertising rates, $2.50 an inch; full page;
$60; Yi, $32.50; >i, $1750. DiScounts, 10 or
15% on six or twelve months. Classified, 3
cts. per word.
IOWA
MARSHALLTOWN— Population, 15,731. Is
served by three trunk line railroads. Heart
of large agricultural community. Industries
include wholesale groceries, packing plant,
steam gauges, pumps and governors, steel
furnaces, agricultural implements, trowels,
etc., or fifty manufacturing plants in all.
Annual income from the various industries,
$10,000,000. Agricultural products to the
value of $6,000,000.
TIMES-REPUBLICAN— Every evening ex-
cept Sunday. Republican. Established 1856.
Times-Republican Printing Co., publishers.
Subscription, $5. Sworn detailed average cir-
culation for six months ending March, 1920,
12,466* net paid. S to 16 pages, 8 columns;
length, 2154 in-l width, 2 }'s in. Can use mats.
Advertising rates, 5.j cts., flat, an inch. Posi-
tion, 20% extra. Readers, 10 cts. a line. Clas-
sified, 2 cts. per word.
MASON CITY— Population, 20,065. Within a
radius of one hundred miles there is a popula-
tion of approximately one million people.
On five trunk lines of railway, being a division
point of the C. M. & St. P. and the C. & N. W.,
employing more than 1000 men with a month-
ly payroll exceeding $40,000. Also has a well
equipped street railway system and an inter-
urban line running to Clear Lake, a summer
resort of 3,400 people. Is the center of a rich
farming community; is the largest brick and
tile center in the United States; has the largest
beet sugar plant in Iowa, erected at a cost
of $1,800,000.00; has two mammoth cement
plants which produce 12,000 barrels of cement
a day; has one of the largest independent pack-
ing plants in the country; has fifty manufac-
turing plants; the annual value of their out-
put is $33,000,000.00; originates more freight
tonnage than any city in Iowa; has forty
five wholesale houses that do an annual
business of $9,000,000.00; has five banks with
total deposits of $10,777,986.27. The manu-
facturing and jobbing houses combined em-
ploy 3,300 people and pay wages and salaries
aniiually amounting to $.'5,000,000.00. Iowa
Odd Fellows' Orphans' Home and Old Folks'
Home are located here.
scription, $4. Sworn detailed average circulation
for six months ending March, 1920, 9,298*
net paid. 10 to 24 pages, 7 columns; length,
20 } 2 in- ; width, 2 Je in. Can use mats.
Advertising rates, agate, 3}'2S^ a line; next
-to reading, 4^; full position, 5ji. Readers, 15j*
a count line. Classified, 2ji per word. •
MUSCATINE— Population, 16,068. On Missis-
sippi River and 4 railroads. Is the center of an
intensive farming community, raising melons,
sweet potatoes and cabbage most extensively,
and here is located the largest (excepting Pitts-
burg) of the Heinz' farms and pickling plants;
there are also located the largest sweet water
pearl button factories in the world; other
industries include sash and door, planing and
saw mills; jewelry, novelties, terra cotta, air
and steam calliope and canning factories;
potteries and brick works. Annual value of
manufactured products, $5,000,000.00. Bank
Clearings during 1919, $31,837,812.32.
JOURNAL & NEWS-TRIBUNE— Every eve-
ning except Sunday. Independent. Estab-
lished 1840. Lee P. Loomis, publisher. Sub-
scription, $5.20. Sworn detailed average cir-
culation for six months ending March, 1920,
8,011* net paid. 8 to 16 pages, 7 columns;
length, 21 in.; width, 2]/^ in. Can use matrices;
Advertising rates, agate, 3i/2f!. flat, a line;
full position, 4 fi. Classified, Ifi per word. Read-
ers, 15fi a line.
GLOBE GAZETTE— Every evening except
Sunday. Repulibcan. Established 1883.
Globe Gazette Printing Co., publishers. Sub-
OTTUMWA.— Population, 23,103. Four rail-
roads, radiating in nine directions. Center of
Iowa coal fields and the distributing and trad-
ing center of southern Iowa and northern
Missouri. Important manufacturing point,
industries including cigar factories, agricul-
tural implements, mining drills and mine equip-
ment, gasoline and steam engines, boilers,
foundries, motor trucks, refined oil, planing
mill products, electrical machinery, confec-
tionery, canning, creameries, wooden handles,
work clothing, corrugated culverts, lawn mow-
ers, acetylene light plants, tents and awnings,
box car loaders, and many other articles
manufactured; also pork and beef packing
plant. Agriculture is the leading industry
— value of farms, $24,682,994, there being
243,609 acres under cultivation. Seat of
St. Joseph Academy, costing $2.50,000 with
equipment for 400 girls. Annual value of
manufactured products, $44,000,000.
COURIER — Every evening except Sunday.
Republican. Established 1848. _ Courier Print-
ing Co., publishers. Subscription, $7. Sworn
detailed average circulation for six months end-
ing March, 1920, 12,240* net paid. 10 to 20
pages, 7 columns; length, 20 in.; width, 2}.i in.
Can use matrices.
Advertising rates, agate, 5i a line; full posi-
tion, 5i4(f. Classified, Iji per word. Readers,
20^ a line.
SIOUX CITY- Population, 71,237. On the
Missouri River near the junction of Iowa,
Nebraska and South Dakota and is served by
six of the largest railroads with a total of 18
lines. Distributing and jobbing center for
the vast western territory which includes the
largest and richest farming and stock raising
region in the country. Manufactures include
1921
NELSON CHESMAN & CO.'S RATE BOOK.
67
IOWA
cereal products; boiler works; electrical and
brass works; cement machinery; concrete pipe;
galvanized tank and barrel goods; sash and
door as well as other woodwork; fountain
pens; brick; sewer pipe; trucks; tires; men's
clothing; candy; crackers; farm imple-
ments; tractors; jewelry; soap; dairy products.
Sixth in the country in live stock and packing.
The largest pure bred stock market in the
world. Has the largest creamery in the world
as well as the largest serum company and lar-
gest popcorn distributing house. The seat
of Morningside College, Trinity College and
the Iowa State Auto and Tractor School.
Post Office receipts for 1919, .S661,.329. Bank
deposits for 1919, $47,376,547. Bank clear-
ings, $544,707,670. Live stock receipts for
1919, $180,000,000. Jobbing output, $200,-
000,000. Manufacturing, $175,000,000. Pack-
ing business, $131,000,000.
FARMER AND BREEDER— Semi-monthly
(1st and 15th). Live Stock and Agricultural.
Established 1878. Farmer & Breeder (Inc.),
publishers. Subscription, $1. Sworn detailed
average circulation for six months ending June,
1920, 61,247* net paid. 24 to 48 pages, 4 col-
umns; length, 13 3/^ in.; width, 2 J^ in. Forms
close 10 to 15 days in advance.
Advertising rates, agate, 60 cts., flat, a line.
Classified, 7 cts. per word. Readers, $1.20 aline.
JOURNAL — Every morning including SUN-
DAY and every evening except Sunday. Re-
'publican. Established 1870. Perkins Bros.
Co., proprietors. Subscription; daily, $4; Sun-
day, $1.50. Sworn detailed average circulation
for six months ending March, 1920, morning,
22,666*; evening, 29,744*; combined, 52,410*;
Sunday, 29,589* net paid. 10 to 36 pages, 7
columns; length, 21 J^ in.; width, 2^4 in. Can
use matrices.
Advertising rates, daily or Sunday (all edi-
tions,) llfi, flat, a line; next to reading, 120;
full position, 14p. Readers, 35p a line; locals,
lop. Classified, 17fS a line.
See advertisement on page 306.
TRIBUNE — Every morning and evening ex-
cept Sunday. Independent. Established 1884.
The Tribune Co. (Incorp.), publishers. Sub-
scription, $4. Sworn detailed average circula-
tion for six months ending March, 1920, 45,596 net
paid. 10 to 32 pages, 8 columns; length of
columns, 21 in.; width, 2}4 in. Can use
matrices.
Advertising rates, lip, flat, a line; along-
side reading, 120; full po.sition, 14f<. Readers,
500 a line; Classified, 30 per word.
UNION ADVOCATE — Weekly (Thurs.)
Labor. Established 1895. William Bastian,
publisher. Subscription, $1. Claimed aver-
age circulation for year 1919, 7,500. 8 pages,
7 columns; length, 21 ^^ in.; width, 2H in. Can
use matrices.
Advertising rates, 400 an inch. Readers, 200
a line.
TRAER— Population, 1,373. 2 railroads. A
most fertile agricultural section devoted prin-
cipally to the raising of fine breeds of imported
cattle and horses.
FARM AND REAL ESTATE JOURNAL—
Monthly. Agricultural and Real Estate. Es-
lOWA
tablished 1896. Charles Wood & Son, pub-
lishers. Subscription, 25 cts. Claimed aver-
age circulation for year 1920, 8,850. 36 pages,
3 columns; length, 9 in.; width, 2}4, in.
Advertising rates, 25 cts., flat, a line. Clas-
sified, 3 cts. per word.
VINTON— Population, 4,640. On Chicago, R.
I. & Pacific Railroad. Located in a thriv-ing
agricultural and stock raising section. Other
industries are steel; brick and tile works and
two canning factories and the Kruse Publish-
ing House. Iowa College for the Blind is
located here.
CEDAR VALLEY TIMES — Tri-weekly,
(Mon., Wed., Fri.). Ind. -Democratic. Estab-
lished 1886. Henry G. Kruse, publisher. Sub-
scription, $1.50. Sworn average circulation
for six months ending June, 1920, 5,265* net
paid. 8 pages, 7 columns; length of columns,
20 in.; width, 215 in. Can use matrices.
Advertising rates, agate, 3 cts. a line. Posi-
tion, 10% extra. Readers, 10 cts. a line.
Classified, 1 ct. per word.
See advertisement on page 372.
WATERLOO— Population, 36,230. On Cedar
River and is served by four railroads. In the
center of a fertile farming section; great dairy
center; has fine water power. Industries num-
bering more than 500, giving employment to
more than 7,000 persons and producing more
than 2,800 diff'erent articles, including electric
light works, gasoline engines, farm tractors,
cream separators, refrigerators, bank and store
fixtures, blank books, cement block and cement
niachinery; automobile, dirt truck and farm
irnplements factories; cooper shops and flour
mills; wholesale grocers and paper jobbers;
also Illinois Central railway repair shops,
employing 1,100 men with a monthly pavroll
of $112,000. Handles 80,000 carloads freight
together with a jobbing trade amounting to
$20,000,000.00 annually. Annual value of
manufactured products, approximately, $30,-
000,000.00.
COL'RIER — Every evening except Sunday.
Republican. Established 1858. W. H. Hart-
man Co., publishers. Subscription, $7. Sworn
detailed average circulation for six months end-
ing March, 1920, 15,465 net paid. 12 to 20
pages, 8 columns; length, 20 in.; width, 2 in.
Can use mats.
Advertising rates, agate, 50 a line, flat. Posi-
tion, 25% extra. Classified, 10 per word. Read-
ers, 200 a line; first page, 400.
CREAMERY JOURNAL — Semi-monthlv.
(1st and 15th). Trade. Established 1890.
Buttermakers Pub. Co., publishers. Subscrip-
tion, 750. Claimed average circulation, 1919,
5,500. 32 to 48 pages, 3 columns; length, 10
in.; width, 2 34 in-
Advertising rates, $2.50 an inch, (one issue) ;
$2.00 an inch, (six issues); $1.75 an inch, (12
issues); $1..50 an inch, (24 issues); full inside
page, $25.00, (one issue); $22.50, (6 issues);
2 columns $20.00 or $18.00; V2 page, $15.00 or
$13.50; J-i page, $9.00 or $8.00.
DAIRY FARMER — Semi-monthlv (1st and
15th). Dairy-Agricultural. Established 1903.
Fred L. Kimball Co., publishers. Subscription,
500. Sworn detailed average circulaton for
68
NELSON CHESMAN & CO.'S RATE BOOK.
1921
IOWA
year 1920, 129,572 net paid. 32 to 64 pages,
4 columns; length, 13 in.; width, 2 J-e in. Forms
close 1st and loth.
Advertising rates, agate, $1, flat, a line; in-
side cover, $728; back cover in colors, $800.80.
Classified, lOp per word.
MILK MAGAZINE— Monthly (10th). Es-
tablished 1913. Fred L. Kimball Co., publishers.
Subscription, $2. Claimed average circulation
for 1920, .'>,000. 32 to 64 pages, 3 columns;
length, 10 in.; width, 2}^ in. Cannot use mats.
Forms close 1st.
Advertising rates, $1.75 an inch; full page,
S50; Yi or }i pro rata; cover page, $60. Classi-
fied, 3p per word.
TIMES-TRIBUNE— Every morning except
Monday, including SUNDAY. Independent.
Established 1871. Waterloo Times-Tribune
Pub. Co. (Inc.), publishers. Subscription,
$7. SO Sworn detailed average circulation for six
months ending March, 1920, daily, 11,219 net
paid; Sunday, 11,677 net paid. 8 to 20 pages,
8 columns; length, 21 in.; width, 2 1/12 in.
Can use matrices.
Advertising rates, agate, ZIH a line, flat.
Position, 20 Tc extra. Readers, 15 (f a line. Class-
ified, If per word.
WAVERLY — Population, 3,561. County seat
Bremer Countv. On Cedar River and is
served by 111. 'Cent.; Chicago & Gt. West-
ern; Chicago, Rock Island & Pac. Railways.
IOWA
Agricultural pursuits, cattle, horse and poultry
breeding being the principal industries.
KIRCHEN-BLATT— Semi-monthly (1st and
15th). German-Lutheran. Established 1858.
Wartburg Pub. House, publishers. Subscrip-
tion, $1.50. Claimed average circulation for year
ending May, 1920, 12,000. 16 pages, 3 columns;
length, 10 H in.; width, 2)| in. Can use matrices.
Forms close 10 days in advance.
Advertising rates, agate, 8f a line, flat.
LEGHORN WORLD— Monthly (15th pre-
ceding). Established 1916. Poultry Breeders
Pub. Co., publishers. Subscription, 50«!. Claimed
average circulation for year 1920, 15,000. 20
to 48 pages, 3 columns; length, 10 in.; width,
2)4 in. Cannot use mats. Forms close 10th.
Advertising rates, $2.80 an inch; yearly con-
tract, $2.38. General advertising, $3.36 an inch,
flat, in combination with Rhode Island Red
Journal.
RHODE ISLAND RED JOURNAL —
Monthly (1st). Poultry. Established 1912?
Poultry Breeders Pub. Co., publishers. Sub-
scription, 50 p. Claimed average circulation for
1919, 20,000. 20 to 96 pages, 3 columns; length,
10 in.; width, 2 3^6 in. (5annot use mats. Forms
close 20th.
Advertising rates, $3.36 an inch; yearly con-
tract, $2.94. General advertising in combination
with the Leghorn World, $3.36 an inch, flat.
KANSAS
ATCHISON— Population, 12,630. On Mis-
souri River and is served by four Trunk Line
Railroads. Leading commercial city of the
state, enjoying an extensive export trade in
flour, live stock and grain as well as lumber.
A number of large flour mills; also wholesale
hardware, grocery and harness establishments,
foundries and machine shops. Annual in-
come from the various industries, $100,000,000.
GLOBE — Every evening except Sunday. Inde-
pendent. Established 1877. Globe Publishing
Co., publishers. Subscription, $4. Sworn de-
tailed average circulation for three months end-
ing June, 1920, 7,220* net paid. 8 to 12 pages,
7 columns; length, 22 in.; width, 2 3^ in. Can
use matrices.
Advertising rates, agate, 3?, flat, a line;
first page, 4d. Position, 15 or 25% extra.
Readers, 10^ a line; pure readers, 25ji; tele-
graphic, 35e. Classified, \i. per word.
COFFEYVILLE— Population, 20,000. Located
in a thriving agricultural and stock raising
territory. Is served bv Atchison, Topeka &
S. Fe; Mo. Pacific; Mo. Kan. & Texas Rail-
roads and is headquarters of the L'nion Traction
Co.; also has 7.5 miles of interurban electric
railway extending in all directions. Industries
of importance are straw board mill, flour,
meal and feed mills; planing mills; grain ele-
vators; four vitrified brick and pottery works;
egg case filler factory; three oil refineries
zinc smelters; car shops; gas and oil wells.
Annual income from factories, $30,000,000.
JOURNAL — Every evening except Sunday.
Republican. Established 1893. Hugh J.
Powell & Stanley Platz, publishers. Subscrip-
tion, $7.50. Sworn average circulation for six
months prior to April, 1920, 4,525 net paid. 12
pages, 7 columns; length, 20 in.; width, 2}^ in.
Can use matrices.
Advertising rates, 350 an inch; 200 in.,
on yearly contract, 33(i; 500 in., 30j!. Com-
position, 5(; an inch additional. Classified,
(25p minimum), If per word.
GIRARD— Population, 1917 estimate, 3,500.
3 railroads. In center of agricultural region.
Coal mining also extensively carried on; has
creameries, canning factory, stove and zinc
smelter.
APPEAL TO REASON— Weekly (Sat.). So-
cialistic — Pro- War. Established 1895. Appeal
To Reason Pub. Co., oublishers. Subscription,
$1. Sworn average circulation for year ending
June, 1920, 481,691* net paid. 4 pages, 7
columns; length, 19}2 in.; width, 2',fe in. Forms
close 12 days in advance. Can use mats.
Advertising rates, agate, $1.20 a liae.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
69
KANSAS
HUTCHINSON— Population, 26,000. On Ar-
kansas River and is served by three main line
railroads. Distributing point for rich agri-
cultural territory; 78,000,000 bushels of wheat
handled in 1919. Leading industries are flour
mills, producing 6,000 barrels of flour daily;
Solvay soda ash plant; strawboard factory;
three great salt plants, producing 7,500 barrels
daily. Home of the Kansas State Fair. Seven
banks, capital, $1,700,000; deposits, $9,826,-
206.87; resources, $12,835,008.90.
GAZETTE — Every morning except Monday,
including SUNDAY. Independent. Estab-
lished 1908. Gazette Printing Co., publishers.
Subscription, $5.20. Sworn detailed average
circulation for six months ending March, 1920,
daily, 6,748* net paid; Sunday, 6,975* net paid.
8 to 32 pages, 8 columns; length of columns,
19 in.; width, 2 in. Can use matrices.
Advertising rates, agate, 3 cts., flat, a line.
Position, 15 or 25% extra. Readers, 15 cts.
a line. Classified, 1 ct. per word.
XEWS — Every evening except Sunday, Re-
publican. Established 1872. The News Co..
publishers. Subscription, $4. Sworn detailed
average circulation for six months ending March,
1920, 11,205* net paid. 10 to 20 pages, 7 col-
umns; length, 20}'2 in.; width, 2 J^ in. Can use
matrices.
Advertising rates, 4fi, flat, a line. Position,
15 and 25% extra. Readers, 25(5 a line. Classi-
fied, If word.
LAWRENCE— Population, 12,894. Seat of
Douglas County. On Kansas River and is
served by Union Pac. ; Atch., Top. & S. Fe
Railroads. Located in rich farming territory
and has large nursery interests. Abundant
water power. Other industries of importance
are planing mill; vitrified and building brick
plant; flour and feed and paper mills; cooper-
age plant; canning, ice, horse collar, car seal,
corrugated shipping box, overall and cigar
factories; iron, brass and copper foundries;
pipe organ factory. Seat of University of
Kansas (non-sectarian and open to both
sexes) and Haskell Institute for the instruc-
tion of the Indians. Bank clearings during
1919, $22,128,609.13.
JOURNAL-WORLD— Every evening except
Sunday. Republican. Established 1854. The
World Co., publishers. Subscription, $2.50
to $3. Sworn detailed average circulation for six
months ending March, 1920, 4,581*. S to 12
pages, 8 columns; length, 20 H in.; width, 2 in.
Can use mats.
Advertising rates, agate, 2j2f, flat, a line.
Position, 10% and 20% extra. Readers, (black-
face, double), 10 (f a line first insertion and 7}^fi
thereafter. Classified, Iji per word.
LEAVENWORTH— Population, 22,000. On
Missouri River and is served by seven rail-
roads. A most important commercial center.
Coal abundant. Has soap, carriage, boiler,
bridge, furniture, pump, washing machine,
hinge, broom, kitchen cabinet, tractor and
implement, glove and amusement de\'ice fac-
tories, milling machinery and stove works.
Soldiers' Home, LI. S. Infantry and Calvary
Post located here.
KANSAS
POST — -Every evening except Saturday and
Sunday; SUNDAY morning. Independent. Es-
tablished 1905. Post Pub. Co. (Inc.), publishers.
Subscription, $5.20. Sworn average circulation
for six months prior to April, 1920, daily, 6,134*
net paid; Sunday, 6,134* net paid. 8 to 16 pages,
7 columns; length, 20 in.; width, 2}4 in. Can
use mats.
Advertising rates, 3<t, flat, a line. Read-
ers, 250 a line. Classified, 20 per word.
See advertisement on page 351.
TIMES — Every morning except Monday, in-
cluding SUNDAY. Republican. Established
1857. D. R. Anthony, Jr., manager. Sub-
scription, $3. Sworn average circulation for
six months prior to April, 1920, daily, 6,930*
net paid; Sunday, 6,930* net paid. 8 to 16
pages, 7 columns; length, 20 in.; width, 2}^i
in. Can use matrices.
Advertising rates, agate, 7p a line; 1,000 lines,
in one year, 6p; 7,000 lines, 40; 14,000 lines, 30.
Position, 10%, 15% or 20% extra. Readers,
250 a line; 1,000 lines, 150. Classified, 100 a line.
PITTSBURG— Population, 18,052. On Atch.
Top. & S. Fe; Mo. Pacific K. City Southern
and St. L. & S. F. ("Frisco") Railway systems;
also over 100 miles Interurban Street Railway,
connecting up a population of more than
150,000. Financial and commercial center
of greatest coal field between the Missis.sippi
and the Rocky Mountains. Over 14,000
miners employed in Listner; monthly pay-
roll exceeds $1,6.50,000. Brick and sewer
tile works, iron foundries, zinc smelters. Also
Railway repair shops employing more than
1,500 men. Annual income from the various
industries, $25,000,000.
HEADLIGHT — Every evening except Sunday.
Republican. Established 1SS6. More Bros., pub-
lishers. Subscription, $7. Sworn detailed
average circulation for year ending June, 1920,
7,819* net paid. 8 to 24 pages, 7 columns;
length, 21 14 in.; width, 2li in.
Advertising rates, agate, 30, flat, a line; in
position, 3Jii0. Readers, 100 a line. Classi-
fied, 10 per word.
SUN — Every morning except Monday, in-
cluding SUNDAY. Independent. Established
1915. Sun Pub. Co., publishers. Subscription,
$5.20. Claimed average circulation for six
months ending June, 1920, daily, 4,400; Sunday,
4,500. 16 to 24 pages, 7 columns; length, 19 Ji
in. ; width, 2 J-g in. Can use matrices.
Advertising rates, 420, flat, an inch. Read-
ers, black face, 150. Classified, l0 per word.
SALINA — Population, 15,085. Served by Union
Pacific; Atchison, Topeka and Santa Fe;
Missouri Pacific; Chicago, Rock Island and
Pacific Railway Systems; also branches or
seven lines in all. Salt Springs and gypsum
quarries in vicinity; other industries are: flour
mills, hay stacker and wind mill works; broom,
mattress and candy factories: ice and cold
storage plants; foundry and machine shops;
automobile distributing center for N-W. Kan-
sas. Kansas Wesleyan L^niversity, St. John's
Military School, Mary Mount Academy (for
girls), and two business Colleges located here.
FARMERS' UNION— Weekly (Thurs.). Agri-
cultural. Established 1910. Central Kansas
70
NELSON CHESMAN & CO.'S RATE BOOK.
1921
KANSAS
Pub. Co., publishers. Subscription, 50;!. Claimed
average circulation for four months ending July,
1920, 40,000. 8 pages, 4 columns; length, 15 Ji
in.; width, 2 3^ in. Can use mats.
Advertising rates, agate, $2.10 per inch; full
page, $125; back cover, $132; readers, 20fi
a line. Classified, 3ji per word.
JOURNAL — Every evening except Sunday.
Republican. Established 1887. Journal Puls-
lishing Co., publishers. Subscription, $4. Sworn
detailed average circulation for six months end-
ing March, 1920, 4,250* net paid. 8 to 16 pages,
8 columns; length, 21 in.; width, 2 in. Can
use mats.
Advertising rates, 35 (S, flat, an inch. Position,
10%, 25% or 40% extra. Readers, (black face
double), lOfi a line. Classified, 1^ per word.
UNION — Every evening except Sunday; SUN-
DAY morning. Independent. Established
1899. The Central Kansas Pub. Co., publishers.
Subscription, $4. Sworn average circulation for
six months ending Sept., 1920, daily, 4,683*;
Sunday, 4,683*. 8 to 16 pages, 7 columns;
length, 21 in.; width, 2}^ in. Can use mats.
Advertising rates, agate, 2J^«!, flat, a line;
full position, 3f. Readers, (black face count
double), 2^ per word. Classified, 1(4 per word.
TOPEKA — Population, 50,022. On Kansas
River and is served by four railway systems.
Has eight flour mills, four creameries and three
packing houses, steam boiler works; silo,
mattress and steel bed, telegraph transmitter
factories; agricultural implement, road machin-
ery, pump, and engine works; foundry and
machine shops and car shops and general
offices of Atchison, Topeka and Santa Fe
R. R,. employing 5,355 officials, clerks and
hands generally; largest publishing plant west
of Chicago. Seat of Washburn College and
Bethany College for girls. The Capital city
of Kansas. A State Hospital and State In-
dustrial School are located here. Annual
payroll of $10,000,000.00, covering the various
enterprises. Annual value of manufactured
products, $75,000,000. Bank clearings during
year 1919, $177,385,394.59.
CAPITAL — Every morning including SUN-
DAY. Republican. Established 1879. Arthur
Capper, publisher. Subscription, $7. Sworn
detailed average circulation for six months end-
ing March, 1920, daily, 33,765* net paid; Sunday,
33,270* net paid. 8 to 42 pages, 8 columns;
length, 20 in.; width, 2}6 in. Can use mats.
Advertising rates, agate, daily or Sunday, 9;;,
flat, a line; next to reading, 9J2C; full position,
lOfi. Classified, 1 J^ji per word; 7 consecutive
issues, 8fi; 30 consecutive issues, 30fi. Readers,
40fi a line; first page, foot of columns, $2.
See advertisement on pages 404 and 405.
CAPPER FARM PRESS— Comprising The
Kansas Farmer and Mail & Breeze Weekly,
Topeka, Kans.; Missouri Ruralist, Semi-monthly,
St. Louis, AIo.; Nebraska Farm Journal, Semi-
monthly, Omaha, Nebr.; Oklahoma Farmer,
Semi-monthly, Oklahoma City, Okla. ; Capper's
Farmer, monthly, Topeka, Kans. Agricultural.
Established 1893. Arttur Capper, publisher.
Guaranteed circulation for year 1920, 1,120,000.
32 to 84 pages, 4 columns; length, 13^ in.;
width, 2 14 in. Cannot use mats.
KANSAS
Advertisement rates, agate, $7.50 a line; full
page, $5,550; back cover, (2 colors), $6,100.
Readers, $20.00 a line. Classified, 70(4 per word.
See advertisement — Colored Insert — between
pages, 404 and 405.
CAPPER'S FARMER— Monthly (1st). Es-
tablished 1893. Arthur Capper, pubhsher.
Subscription, 50i. Guaranteed average circula-
tion for year 1920-21, 700,000. 32 to 40 pages,
4 columns; length, 13 3/14 in.; width, 2 J^ in.
Cannot use matrices. Forms close second Thurs-
day of preceding month.
Advertising rates, agate, $4.50 a line; full page,
$3,330; back cover (two colors), $3,675. Posi-
tion, 10% extra. Readers, $10 a line. Classi-
fied, 30 fi per word.
See advertisement on pages 404 and 405
CAPPER'S PUBLICATIONS—
See advertisement on pages 404 and 405.
CAPPER'S WEEKLY— Weekly (Sat.). Re-
publican. News Review. Established 1880.
Arthur Capper, publisher. Subscription, $1.00.
Guaranteed detailed average circulation for year
1920-21, 500,000*, 95% net paid. 8 to 16 pages,
8 columns; length, 20 in.; width, 2}i in. Can
use mats.
Advertising rates, agate, $2 a line. Dis-
count of 20, 15 or 10% on 1, 3^, or M page.
Readers, $5 a count line; front page readers,
$12 a count line. Classified, 15fi per word;
four consecutive times, 12f!.
See advertisement on pages 404 and 405.
HOUSEHOLD— Monthly (Ist). Literary,
family. Established 1902. Artjiur Capper,
publisher. Subscription, 50;!. Guaranteed aver-
age circulation for year 1920-21, 1,250,000 net
paid. 32 pages, 4 columns; length, 13 M in.;
width, 2J'6 in. Cannot use matrices. Forms
close third Thursday of preceding naonth.
Advertising rates, agate, $7 a line; full page,
$4,140; Vo, $2,200; M, $1,200. Back cover,
(2 colors), $4,500. Readers, $12 a line. Classi-
fied, 50f per word.
See advertisement on pages 404 and 405.
KANSAS FARMER AND MAIL & BREEZE
— Every Saturday. Agricultural. Established
1872. Arthur Capper, publisher. Subscription,
$1. Guaranteed average circulation for year
1920-21, 110,000. 32 to 84 pages, 4 columns;
length, 13 J^ in.; width, 2}4 in. Cannot use
matrices.
Advertising rates, agate, $1 a line. Posi-
tion, 10% extra. Full page, $740; back cover,
$825. Readers, $3.50 a line. Classified, 12^
per word.
See advertisement on pages 404 and 405.
KANSAS TEACHER AND WESTERN
SCHOOL JOURNAL— Monthly (1st excepting
July and August). Educational. Established
1914. Kansas Teachers' Association, publishers
Subscription, $1.00. Sworn average circulation
for six months ending July, 1920, 12,927* net
paid. 48 pages, 2 columns; length, 9 3^2 inches;
width, 3 Ji in.. Cannot use mats. Forms close
10th oi preceding month.
Advertising rates, agate, 25i a line; full page,
$60; 14, $35; >i,$20. Inside front or back cover
1921
NELSON CHESMAN & CO.'S RATE BOOK.
71
KANSAS
(two colors), $65; outside back cover (two colors),
$80. Discounts, 5, 10, 15 or 20% on 3, 6, 9
or 10 months' contract.
NEW LIFE— Monthly (1st). Automobile,
Truck & Tractor. Established 1920. W. G.
Clugston and C. L. Dougherty, publishers.
Subscription, $1. Claimed average circulation
for three months ending June, 1920, 6,800.
22 pages, 3 columns; length, 101^ in.; width,
2 J^ in. Can use mats. Forms close 20th.
Office, 16 Orpheum Bldg.
Advertising rates, agate, 20(5 a line; full page,
$63; column, $27.
See advertisement on page 342.
PLAINDEALER— Weekly (Friday). Negro.
Republican. Established 1899. Nick Chiles,
publisher. Subscription, $1.50. Claimed aver-
age circulation for year ending June, 1920,
10,000. 8 pages, 6 columns; length, 19 M in-;
width, 2 14 in.
Advertising rates, 75j! an inch. Readers, lOji
a line.
STATE JOURNAL — Every evening except
Sunday. Independent. Established 1874.
Frank P. MacLennan, publisher. Subscription,
$6.00. Sworn detailed average circulation for
six months ending March, 1920, 25,280* net
paid. 8 to 20 pages, 8 columns; length, 20
in.; width, 2}^ in. Can use mats.
Advertising rates, agate, 9p a line; 1,000 lines,
SjS; 2,000 lines, 7(i; 3,000 lines, 6^. Readers,
20 ji a count line. Classified, 1(! per word.
WICHITA — Population, 77,061. At Junction
of Arkansas and Little River. Has an inter-
urban system and six main lines of railroads
with branches in all directions. Has an im-
mense live stock market and packing house
interests; 250 factories employing 9,000 people,
3 refineries; doing $7,000,000.00 annual busi-
ness; 4 national banks, 20 state banks, 2'
trust companies; 57 churches, 31 public schools
and 11 colleges; 75 miles paved streets; 200
miles sewers; 200 miles water mains; 48 miles
street railway; 150 miles of illuminated streets,
a $2,500,000.00 Union Depot and elevated
tracks. Bank clearings during 1919, $604,-
202,000; first six months of 1920, $368,363,-
KANSAS
098.00. Postal receipts during 1919, $609,-
853.00; first six months of 1920, $326,788.76.
BEACON — Every evening except Sunday.
Independent. Established 1872. The Beacon
Pub. Co., publishers. Subscription, $6. Sworn
detailed average circulation for six months
ending March, 1920, 38,841* net paid. 10 to
24 pages, 8 columns; length, 21 J-^ in.; width,
2 1/12 in. Can use matrices.
Advertising rates, agate, lOf!, fiat, a line.
Position, 10 or 25% extra. Classified, lOfi a
line. Readers, 40^ a line.
EAGLE — Every morning, including SUNDAY.
Independent. Established 1872 by Col. M. M.
Murdock. Victoria Murdock Estate, owners.
Marcellus M. Murdock, publisher. Subscrip-
tion, daily, $7.50. Sworn detailed average cir-
culation for six months ending March, 1920,
daily, 54,099* net paid; Sunday, 62,540* net
paid. Daily, 10 to 16 pages; Sunday, 28 to 34
pages, 8 columns; length, 22 in.; width, 2 1/12
in. Can use mats.
Advertising rates, agate, daily or Sunday, 15 fi,
flat, a line. Position, 10 to 30% extra. Classi-
fied, 2fi per word. Readers, 60jf a count line.
See advertisement on page 332.
SOUTHWEST FARMER— S-monthly (10th
and 25th). Agricultural. Established 1906.
G. K. Warrick, publisher. Subscription, $1.
Sworn average circulation for six months ending
Sept., 1920, 9,680* net paid. 26 pages, 4 col-
umns; length, 12 J^ in.; width, 2}i in. Can use
matrices. Forms close 5th and 20th.
Advertising rates, agate, $1.68 an inch; 250
inches on yearly contract, $1.40; 500 inches,
$1.26; 750 inche's, $1.12. Position, 25% extra,
back cover, 25 % extra. Readers, 50 % above
display rate. Classified, 3c per word.
See advertisement on page 386.
STOCKMAN — Every evening except Sun-
day. Live Stock-Agricultural. Established
1907. Journal Pub. Co., publishers. Sub-
scription, $4. Sworn average circulation for
1919, 9,750* net. 4 pages, 7 columns; length,
21 J^ in.; width, 2}>4 in. Can use matrices.
Advertising rates, agate, 4p a line, flat. Rea-
ders, 25ji a line. Classified, 1(! word.
KENTUCKY
CADIZ — Population, 1,005. Located 55 miles
from Paducah, on Cadiz Railroad. Stock
raising and agricultural section; other in-
dustries are tobacco factory, spoke and rail-
road tie works; ice plant; flour mills.
INFORMER — Weekly (Fri.). Afro.-Am'r'n.
Republican. Established 1904. Rev. W. H.
McRidley, D. D., publisher. Subscription,
$1.25. Claimed average circulation for year
1919, 11,000. 4 pages, 6 columns; length, 19 J^
in.; width, 2}4 in. Can use matrices.
Advertising rates, 35 cts. an inch; 25 cts. an
inch for plate matter.
COVINGTON — Is the center of a group of
seven adjoining municipalities. They are
contiguous. There are no open spaces separat-
ing their boundaries, but they merge into each
other, making one community of 112,447
residents and approximately 16,500 English-
reading families. The separate municipalities
and their populations are: Covington, 57,121;
Newport, 29,690; Ludlow, 4,582; Bellevue,
7,397; Dayton, 7,746; Ft. Thomas, 5,061;
Bromley, 850. They are on the Kentucky
side of the Ohio River, opposite Cincinnati,
Connected with Cincinnati by a suspension
bridge 2,200 feet long, and city street car
lines, and served by two steam railroads running
out of Cincinnati.
POST — Every evening except Sunday. In-
dependent. Established 1890. Post Pub. Co.,
72
NELSON CHESMAN & CO.'S RATE BOOK.
1921
KENTUCKY
publishers. Subscription, $4. Sworn detailed
average circulation for six months prior to
April, 1920, 17,363 net paid. 10 to 40 pages,
8 columns; length, 221-2 in- 1 width, 2 in. Can
use matrices.
Advertising rates, agate, 5J^fi, flat, a line;
full position, li. Classified, l(i per word.
Notices following reading, lofi a line.
FULTON— Population, 3,415. I. C. Ry. In-
dustries include wholesale groceries, bottling
works; tobacco factories; foundry; carriage,
furniture and ice factories; poultry packing
houses and lumber and flour mills.
BAPTIST FLAG— Weekly (Thurs.). Bap-
tist. Established 1874. Baptist Flag Pub. Co.,
publishers. Subscription, $1.50. Sworn detailed
average circulation for year 1919, 8,895* net
paid. 16 pages, 4 columns; length, 13 in.;
width, 2}4, in.
Advertising rates, $1.25 an inch.
LEXINGTON— Population, 41,534. Five trunk
line railroads and four interurban lines. Whole-
sale and retail center for Eastern, Central and
Southern Kentucky. Headquarters for vast
Eastern Kentucky oil and coal development;
five modern office buildings, two million dollar
hotels, five high-class amusement houses.
Noted as convention city and mecca for tour-
ists. Center of famous Blue Grass Region,
noted the world over for model thorough-
bred horse and purebred live stock farms.
Largest loose-leaf burley tobacco market in
the world, with 18 mammoth sales warehouses;
sales, 1920 season, $29, .500,000. Se_at of
Transylvania College, Kentucky State Univer-
sity, Hamilton College, Sayre College, Lexing-
ton College of Music, 3 business colleges,
3 high schools and 16 other educational in-
stitutions. State Reform School, State In-
sane Hospital and two fine local hospitals.
Industries include manufacture of refined oil,
tobacco, flour, farm gates, lumber, nails,
candy, tents and awnings, brooms, tobacco
hogsheads, underwear and naonuments. Bank
clearings during year 1919, $106,836,833.60.
BLUE GRASS FARMER— Weekly Agricul-
tural edition of Herald which see.
HERALD — Every morning, including SUN-
DAY, and BLUE GRASS FARMER, Supple-
ment, ^Mondays. Democratic. Established,
1870. The Lexington Herald Co., publishers.
Subscription, $7.50. Sworn detailed average
circulation for six months ending IVIarch, 1920,
daily, 14,391* net paid; Sunday, 13,195* net
paid; Blue Grass Farmer, not given by publisher.
Daily, 10 to 24 pages; .Sunday, 24 to 50 pages,
8 columns; length, 21 in.; width, 2 1/12 in.
Advertising rates, agate, 8j! a line; 1,000 lines,
on yearly contract, 6^; 2,000 lines, 5 p. Resorts,
Hotels and Schools, &i, flat, a line; Publishers,
5f, flat. Position, 25 9c extra. Classified, lOf!
a line. Readers, 2ai a line; telegraphic reading,
oOfi. BLUE GRASS FARMER, display, 6fi,
flat, a line.
LEADER — Every evening except Sunday;
SUNDAY morning. Republican. EstabUshed
1888. Lexington Leader Co., pubHsher. Sub-
scription, $5.00. Sworn detailed average cir-
culation for six months ending March, 1920,
daily, 13,512 net paid; Sunday, 13,640 net paid.
KENTUCKY
Daily, 10 to 20 pages; Sunday, 28 to 44 pages,
8 columns; length, 21 in.; width, 2 1/16 in. Can
use matrices.
Advertising rates, agate, 5^, flat, a line. Posi-
tion, 25% extra. Readers, 20fi a Une. Classi-
fied, Ifi word.
LOUISVILLE— Population, 234,891. County
Seat of Jefferson County. On Ohio River
and is served by eleven railroads. Largest
and most important commercial city in the
state and is said to be the largest leaf tobacco
market in the world. Industries include farm
implement works, one of the largest in the
country; enameling works; manufactured to-
bacco; cement, leather, furniture and wagon
factories; flour and feed mills; distilleries and
iron foundries. Very large business in wheat,
corn, oats, pork and iron. Annual value of
manufactured products, $125,000,000.00.
CENTRAL METHODIST ADVOCATE —
Weekly (Thurs.). Methodist. EstabUshed
1867. Central Methodist Advocate Pub. Co.,
(Inc.), publishers. Subscription, $1.50. Sworn
detailed average circulation for year ending
March, 1920, 10,300. 16 pages, 4 columns;
length, \2% in.; width, 2% in.
Advertising rates, $1.27 an inch.
CHRISTIAN OBSERVER— Weekly (Wed.).
Presbyterian. Established 1813. Converse
& Co., publishers. Subscription, $3.00. Sworn
average circulation for year ending June, 1920,
32,899* net paid. 24 pages, 4 columns; length,
14 J-^ in.; width, 2 3:£ in.
Advertising rates, agate, 20 cts. flat, a line.
Position, 10% extra. Readers, 20% additional.
Classified, 4 cts. per word.
COURIER-JOURNAL— Every morning in-
cluding SUNDAY; TIMES— Every evening
except Sunday. Democratic. Established
1868. Louisville Courier-Journal Co., publishers. '
Subscription, morning or evening, $5; Sunday,
$2.50. Sworn average circulation for year
ending March, 1920, morning, 43,989* net paid;
evening, 59,642* net paid; Sunday, 57,257*
net paid. Daily, 10 to 16 pages; Sunday, 58
to 64 pages, 8 columns; length, 22 in.; width,
2 1/12 in. Can use matrices.
Advertising rates, agate, daily, morning and
evening combined, 22 C a line, flat; Sunday (not
sold in combination), 15^ a line, flat. PHOTO-
GRAVURE Section, (Sunday Edition only, 7
cols.; 2 1/12x19^4 in. Forms close one month in
advance), 36j* a line; 13 times or 1,000 lines, 33c;
26 times or 3,000 lines, 30 <<; Readers, nonpareil,
daily, $1; Sunday, loi. Classified, daily (morning
and evening or evening and morning), daily, set
solid, 22(1 a line; type larger than agate, 2b i a,
line; Sunday, 20ji or 23fi.
FARMERS' HOME JOURNAL — Semi-
monthly 10th & 25th. Agricultural. Estab-
lished 1865. Farmers' Home Journal Co. Inc.,
publishers. Subscription, $1. Detailed average
circulation for 1st six months 1920, 41,857*
net. 24 to 48 pages, 4 columns; length, 13J-2
in.; width, 2 J^ in.
Advertising rates, agate, 25 j! a line, flat.
Readers, 35f, (8 pt. solid), count line.
HER.4.LD — Every morning including SUN-
DAY. Independent. Established 1869.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
73
KENTUCKY
Louisville Herald Co. (Inc.), publishers. Sub-
scription, daily, $5; Sunday, $3. Sworn de-
tailed average circulation for six months ending
March, 1920, daily, 47,163 net paid; Sunday,
51,289 net paid. Daily, 10 to 16 pages, Sunday,
46 to 72 pages, 7 columns; length, 21 l/5in.;
width, 2\i in- Can use matrices.
Advertising rates, daily or Sunday, 9(! a
line, flat. Position, 101, or 25% extra. Clas-
sified, 1 li cts. per word. Readers, 50 cts. a
count line.
INLAND FARMER — Merged with Southern
Agriculturist, the publication office being Nash-
ville, Tenn., which see.
KATHOLISCHER GLAUBENSBOTE —
Weekly (Thurs.). German-Catholic. Estab-
lished 1866. Glaubensbote Pub. Co., publishers.
Subscription, $2. Claimed average circulation
for year 1919, 7,430. 8 pages, 7 columns;
length, 20 in.; width, 2 J/s in. Can use mats.
Advertising rates, 50 p an inch; one month,
40?; three months, 30?i. Readers, 6(i a line,
Of! each additional insertion.
MARKET GROWERS JOURNAL— Semi-
Monthly (1st and 15th). Market Gardeners.
Established 1907. The Market Growers Jour-
nal Co., publishers. Subscription, $1.50. De-
tailed average circulation for year 1920-21,
17,549*. 20 to 48 pages, 3 columns; length,
10 in.; width, 2 J^ in. Forms close, 5 to 8 days
in advance.
Advertising rates, agate, 20c a line; where
space is used in every issue within one year,
loi. Readers, double display. Classified, 3p
per word.
MASONIC HOME JOURNAL — Semi-Month-
v (1st and 15th). Masonic. Established 1883.
j\Iasonic W. and O. Home, publishers. Subscrip-
tion, $1. Claimed average circulation for year
1919, 57,750 net paid. 16 pages, 4 columns;
length, 14} 2 in.; width, 2 J's in.
Advertising rates, $3.75 an inch; 6 times,
$3.50; 12 times, $2.50; 24 times, $2.25. Position,
20% extra. Readers, 30 cts. a line.
PENTECOSTAL HERALD— Weekly (Wed.).
Methodist Episcopal. EstabUshed 1889. Pen-
tecostal PubHshing Co., publishers. Subscrip-
tion, $1. Sworn average circulation for year
1919, 22,730 net paid. 16 pages, 4 columns;
length, 13 in.; width, 2Js in.
Advertising rates, $1.71 an inch.
POST — Every evening except Sunday. In-
dependent. Established 1873. Evening Post
Co., publishers. Subscription, $3. Sworn av-
erage circulation for six months ending March,
1920, 39,461 net paid. 10 to 24 pages, 8 col-
umns; length, 21?^ in.; width, 2V7 in. Can
use matrices.
Advertising rates, agate, 12J^si a line;
1,000 lines within one year, 100; 2,000 lines,
9f!. Position, 25% extra. Classified, 13-4 per
word. Readers, 500 a line; 100 lines, 400;
500 lines, 300. ,
TIMES — Evening edition of Courier-Journal,
which see.
TRADE OUTLOOK — Monthly (5th). Com-
mercial. Established 1910. Sam McDowell
KENTUCKY
Anderson, publisher. Subscription, $1.50.
Claimed average circulation for six months end-
ing June, 1920, 5,276 net paid. .56 pages, 3
columns; length, 10 in.; width 2J2 in. Cannot
use matrices. Forms close 1st. Office, 208
Keller Bldg.
Advertising rates, full page, $50; }4< $27.50;
li, $18.50; M. $15. Classified, 30 per word;
black face, 50.
WESTERN RECORDER— Weekly (Thur.).
Baptist. Established 1825. Baptist Board
of Missions, publishers. Subscription, $2.
Claimed average circulation for year ending
Aug., 1920, 17,000. 16 pages, 3 columns; length,
13 in.; width, 2^8 in. Can use mats.
Advertising rates, $1.13 an inch.
OWENSBORO — Population, 23,000. County
Seat of Daviess County. Located on Ohio
River, 114 miles west of Louisville, with three
railroads. Extensive manufacture of wagons,
buggies, wheels, chairs, cigars, stock feed,
castings, structural steel, auto trucks, canning
factory, steam and gasoline engines, electric
motors and supplies, ditchers and graders,
rotary engines, automobile oil pumps, building
materials, flour, meal and feed, brick, sewer
and tile pipe, whiskey distilleries, flour mills
and mill machinery and is one of the largest
tobacco markets in the world. Annual value
of manufactured products, $8,000,000.
INQUIRER — Every evening except Satur-
day and Sunday; SUND.\Y morning. Dem-
ocratic. Established 1884. S. W. Hager,
publisher. Subscription, $4. Sworn detailed
average circulation for six months ending March,
1920, daily, 4,651 net paid; Sunday, 4,470 net
paid. 8 to 32 pages, 7 columns; length, 20 34
in.; width, 2 i/e in. Can use matrices.
Advertising rates, agate, . a line; 26 times
or 2,.500 lines, 1^20; 156 or 5,000 lines, .013.
Position, 1 or 20 an in. extra. Readers, 100
a line. Classified, 10 per word.
MESSENGER — Every morning except Mon-
day, including SUNDAY. Democratic. Es-
tablished 1875. Messenger Pub. Co., Inc.,
publishers. Subscription, .$4. Sworn detailed
average circulation for six months ending March,
1920, daily, 6,183* net paid; Sunday, 6,123*
net paid. Daily, 8 to 12 pages; Sunday, 16
to 36 pages, 7 columns; length, 21 in.; width,
2 1/16 in. Can use mats.
Advertising rates, agate, 2 3^0 a line, flat.
Position, 10 or 25% extra. Readers, 100 a line.
Classified, 10 per word.
PADUCAH — Population, 25,000. Surrounded
by excellent agricultural territory. On Ohio,
Tennessee and Cumberland Rivers, seven rail-
roads. Vast business in dark tobacco and
second largest tobacco market in the world,
and is one of the largest hardwood markets
in the South. Also large shipper of live
stock, grain, cross ties and manufactured iron.
Has foundries; machine shops; shoe, cordage,
hosiery, clothing, tobacco, cigar, carriage and
canning factories; saw and flour mills and
railway repair shops. Annual factory payroll,
$4,000",000 and railway shop, $2,500,000. An-
nual value manufactured products, $7,000,000.
74
NELSON CHESMAN & CO.'S RATE BOOK.
1921
KENTUCKY
NEWS-DEMOCRAT — Every morning except
Monday, including SUNDAY. Democratic.
Established 1871. Democrat Pub. Co. (Inc.),
publishers. Subscription, $7.2.5. Sworn aver-
age circulation for six months prior to April,
1920, 6,854 net paid. 8 to 32 pages. 8 columns;
length, 21 ?2 in-; width, 2 1/12 in. Can use mats.
Advertising rates, agate, oOi an inch; 200
in.., 45c; 400 in., 40c; 600 in., 35e. Position,
25% extra. Composition, of an inch additional.
Classified, 1 Hp per word.
KENTUCKY
SUN — Every evening except Sunday. In-
dependent. Established 1896. Sun Pub. Co.,
(Inc.), publishers. Subscription, S7. 25. Sworn
detailed average circulation for six months
ending March, 1920, 4,770 net paid. 8 to 16
pages, 8 columns; length of columns, 21 in.;
width, 2 1/12 in. Can use mats.
Advertising rates, 50 cts. an inch; 200 in., 45
cts.; 400 in., 40 cts.; 600 in., 25 cts. Composi-
tion, 5 cts. an inch, additional. Position, 25%
extra. Classified, 1}^ cts. per word.
LOUISIANA
NEW ORLEANS— Population, 387,408. On Mis-
sissippi River 100 miles above the Gulf of Mex-
ico, and is also served by eleven railroads, and
fifty-six steamship lines. Has harbor and port
facilities representing investment by the federal
government of approximately $25,000,000 and
investment actual or in prospect by City
and State of approximately §16,000,000.
Volume of export and import commerce in
1919, $740,398,086. Greatest commercial city
in the entire South with a large commerce in
hides, wool, lumber, iron, molasses, bananas,
coffee, grain, rice, sugar, and one of the greatest
markets in the world for fish, oysters and
cotton. Manufactures include sugar, burlap,
cotton bags, figars, tobacco, fertilizer material,
clothing, shoes, candy, furniture and ships.
Seat of Tulane University, Loyola University,
Ursuline Convent, Jesuit College, Sophie
Newcomb College, U. S. Naval Station; also
U. S. Sub-Tre.nsury. Factory output in
1919 for New Orleans and environs, $150,-
000,000. Bank clearings for 1919, $3,170,-
247,164.
GLOBE-JOURNAL— Weekly (Sat.). Home.
Church, Amusement, Farm and Labor. Estab-
lished 1919. The Globe-Journal Printing Co.,
publishers. Subscription, $2. Claimed average
circulation for eight months ending Aug., 1920,
112,000. 16 to 24 pages, 4 columns; length, 12 32
in.; width, 2}i in. Can use matrices. Office,
Globe-Journal Bldg.
Advertising rates, agate, 20 cts., flat, a line.
GULF STATES FARMER— Monthly (1st).
Agricultural. Established 1910. Gulf States
Farmer Pub. Co., (Ltd.), publishers. Sub-
scription, 50f. Circulation — not given by pub-
lisher. 32 pages, 4 columns; length, 13 in.;
width, 2 14 in. Forms close 28th.
Advertising rates, agate, 12 cts., flat, a line.
Classified, 2J^ cts. per word.
HERALD — Weekly (Thurs.). Independent.
Established 1893. Dr. C. V. Kraft, publisher.
Subscription, $1. Claimed average circulation
for year 1919, 7,200. 10 to 16 pages, 7 columns;
length, 22 in.; width, 2J^ in. Cannot use mat-
rices. Office, 500 Verret St.
Advertising rates, 6 cts. a line; 500 lines,
on yearly contract, 5 cts.; 1,000 lines, 4 3^ cts.;
5,000 lines, 3J4 cts.; 10,000 lines, 3 cts. Clas-
sified, 5 cts. a line.
ITEM — Every evening except Sunday; SUN-
DAY morning. Independent. Established
1877. James M. Thomson, publisher. A. G.
Newmyer, Associate Publisher. Subscription,
daily and Sunday, $12.00. Sworn average cir-
culation for six months ending Sept., 1920,
daily, 63,024* net paid; Sunday, 88,990* net
paid. Daily, 14 to 24 pages; Sunday, 32 to
72 pages, 8 columns; length, 20 3/7 in.; width,
2 14 in- Can use mats.
Advertising rates, agate, daily, 15c, flat, a
line; Sunday, 18«^. Position, 15 and 25% extra.
Local notices, 35ji a count line. Classified,
12 c a line.
See advertisement on page 352.
JEWISH LEDGER— Weekly (Fri). Y'iddi.?h.
(English Language). Established 1895. Jewish
Ledger Pub. Co., publishers. Subscription,
$2.50. Claimed average circulation for six
months ending June, 1920, 7,170. 20 pages,
4 columns; length, 11 ip.; width, 2}4 in- Cannot
use matrices. Forms close Wednesday. Office,
938 Lafayette St.
Advertising rates, agate, 12 (i a line; 250 lines
on contract, lOi; 500 lines, 8c; 1,000 lines, 6e;
2,000 lines, 5^i; 3,000 lines, 5c; 4,000 lines,
iyii-. 5,000 lines, 4Mc; 6,000 lines, 4p; 7, .500
lines, 3 '/of; 10,000 lines, 3 c. Readers, add 7 c
a line to above rates.
LA VOCE COLONIALE — Weekly (Sat.).
Italian-Independent. Established 1915. Co-
lonial Voice Pub. Co., publishers. Subscrip-
tion, $2.00. Sworn detailed average circulation
for six months ending March 1920, 15,821* net. 8
pages, 7 columns; length, 21^^ in.; width, 23-^ in.
Can use matrices. Office, 239 Decatur St.
Advertising rates, agate, 10 cts. a line; sub-
sequent consecutive insertions, 8 cts.; 2,500
lines, on yearly contract, 6c; 10,000 lines,
oi. Classified, 7i a line. Readers, 15 cts.
LUMBER TRADE JOURNAL— Semi-monthly
(IstandlSth). Lumber-Trade. Established 1882.
W. C. Wright, publisher. Subscription, $2. .50.
Detailed average circulation for year 1919-20,
5,966*. 84 to 100 pages, 2 and 3 columns;
length, III2 in.; width, 4 5/12 apd 2 11/12 in. Can
use matrices. Forms close 10 days in advance.
Office, 606 Commercial Place.
Advertising rates, $3.50 an inch; full page,
$50; 1-^, $30; M. $20; 3i $12.50. 3, 6 or 12
month contract or special position rates upon
application.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
75
LOUISIANA
MERCURIO— Monthly (15th). Spanish-
titerary. Established 1910. Mercuric Pub.
Co., publishers. Subscription, $2.00. Sworn
average circulation for year 1919, 15,650 net. 50
to 60 .pages, 2 columns; length, 9^ in.; width,
Z14 in. Cannot use matrices. Forms close
5th. Office, Pescud Bldg.
Advertising rates, full page, $150; on four
months' contract, $110; twelve months, $100;
}i, $80, $66 or $60; M. $45, $38 or 35; Vs, $25,
$22 or $20.
MODERN FARMING — Semi-monthly
(10th and 25th). Agricultural. Established
1870. The Modern Farming Pub. Co., (Inc.),
publishers. Subscription, 50 (i. Sworn average
circulation for first six months 1920, 52,663*
net paid. 20 to 32 pages, 4 columns; length,
13', 2 in.; width, 2^/8 in- Forms close 1st and
15th.
Advertising rates, 45jf a line, flat. Classified,
6e per word.
NEW ORLEANS CHRISTIAN ADVOCATE
— Every Thursday. Methodist. Established
in 1850. Chas. O. Chalmers, manager. Sub-
scription, $2.00. Sworn detailed average cir-
culation for 3 months ending May, 1920, 10,300*.
16 pages, 4 columns; length, 12}^ in.; width,
2}4 in. Cannot use mats.
Advertising rate, $1.45 an inch.
SOUTHWESTERN CHRISTIAN ADVO-
CATE — Weekly (Thurs.). Methodist Episco-
pal. Established 1866. Methodist Book Con-
cern, publishers. Subscription, $1.25. Claimed
average circulation for year ending June, 1920,
15,500. 16 pages, 4 columns; length, 13 5^ in.;
width, 2^ in. ,. .„ .
Advertising rates, agate, 5 cts. a line. Posi-
tion, 20% extra. Readers, 10 cts. a line.
STATES — Every evening except Sunday;
SUNDAY morning. Democratic. Established
1879. Daily States Pub. Co. (Ltd.), publishers.
Subscription, $12. Sworn detailed average
circulation for six months ending March, 1920,
daily, 41,581 net paid; Sunday, 38,032 net paid.
Daily, 14 to 28 pages; Sunday, 42 to 60 pages,
8 columns; length, 21 in.; width, 2J-^ ii;i. Can
use mats.
Advertising rates, agate, daily or Sunday,
V2f a line; 1,000 lines, within one year, lie;
2,000 lines, lOf. Position, 25% extra. Classi-
fied, 2c per word. Readers, 35$; a line.
TIMES-PICAYUNE — Every morning in-
cluding SUNDAY. Ind. -Democratic. Estab-
lished 1837. Times-Picayune Pub. Co., pro-
prietors. Subscription, $12. Sworn detailed
LOUISIANA
average circulation for six months ending March,
1920, daily, 75,245 net paid; Sunday, 91,524
net paid. Daily, 16 to 24 pages; Sunday, 60
to 70 pages, 8 columns; length, 21 in.; width,
2J.2 in- Can use mats.
Advertising rates, agate, daily, 15fS a Une;
Sunday, 18fi; next to reading, IS or 21^!; full
position, 20 or 25f. Automobile and Accessories,
daily, 12fi a line; Sunday, 15f. Readers, daily
or Sunday, nonpareil, 50 fi a line. Classified,
daily or Sunday, lofi a line.
See advertisement on page 322.
SHREVEPORT— Population, 43,874. On Red
River and is served by eleven railroads. In
the center of vast natural gas and oil fields,
ha^'ing an extensive export trade in cotton.
Cattle also shipped extensively. Has machine
shops, lumber and cotton seed oil mills, win-
dow glass, bottle, electric fixtures and car-
bonator factories, and extensive iron works.
172 manufacturing enterprises in all, em-
ploying over 10,000 men with an annual pay-
roll of $11,000,000. Annual income from the
various industries, $125,000,000.
JOURNAL — Every evening except Sunday.
Democratic. Established 1895. The Journal
Publishing Company, publishers. Subscrip-
tion, $5. Sworn detailed average circulation for
six months ending March, 1920, 11,880* net
paid. 12 to 16 pages, 7 columns; length, 20
in.; width, 2 J^ in. Can use mats;.
Advertising rates, 56(5 an inch, flat. Posi-
tion, 10 to 25% extra. Readers, 15 j! a line.
Classified, If per word.
NEWS — Evening except Sunday; SUNDAY
morning. Democratic. Established 1916.
News Pub. Co., publishers. .Subscription, $6.
Sworn average circulation for six months prior
to April, 1920, 7,316 net paid. 8 to 16 pages,
7 columns; length, 21?,^ in.; width, 2J^ in.
Can use matrices.
Advertising rates, 35p an inch. Readers,
lOfi a line. Classified, If! per word.
TIMES— Every morning including SUNDAY.
Democratic. Established 1872. The Times
Pub. Co., publishers. Subscription, $7.50.
Sworn average circulation for six months ending
March, 1920, daily, 17,413 net paid; Sunday,
25,253 net paid. Daily, 8 to 24 pages; Sunday,
32 to 48 pages; 8 columns, length, 21 in.; width,
2 1/12 in. Can use matrices.
Advertising rates, agate, daily, 8f!; Sunday,
lOp a line; 1,000 lines within one year, 7^ or
gp; 2,000 lines, 6p or Sfi. Position, 25% extra.
Readers, 22fi a line. Classified, IHfi per word.
5 TOPPING ADVERTISING when oversold is like firing the
cook when dinner is ready.
76
NELSON CHESMAN & CO.'S RATE BOOK.
1921
MAINE
AUGUSTA — Population, 14,114. On Kennebec
River and is served by the Maine Central R.
R. Has excellent water power, large cotton
and lumber mills and shoe factories. Asylum
for the Insane and Statehouse, also County
Buildings located here.
AMERICAN WOMAN — Monthly (1st).
Literary. Established 1891. The Viokery
& Hill Pub. Co., publishers. Subscription,
50 cts. Guaranteed average circulation for
year 1920-21, 500,000. 32 pages, 4 columns;
length, 121-8 in.; width, 21-^. Forms close 5th.
Advertising rates, agate, $2.50 a line; full
page, $1,500; J 2 or M pro rata. 2nd and 3rd
covers (two colors), $1,600; fourth cover (two
colors), $1,700; each additional color, $100
extra. Readers, $3 a line.
COMFORT— Monthly (1st). Literary. Es-
tablished 1S88. W. H. Gannett, incorporated,
publisher. Subscription, 50 cts. Sworn de-
tailed average circulation for first six months
ending June, 1920, 1,102,590* net paid. 24 to
48 pages, 4 columns; length, 15 M in.; width,
2 ^ in. Forms close 10th.
Advertising rates, agate, $5 a line; full page,
$3,392; J^, $1,802; U, $954. Position, next to
reading, 10% on top of column, 25% extra;
page 3, $3,519.20; 3rd cover, .$3,434.40; back
cover, $3,519.20. Readers, $7 a line. Classified,
(11}^ ems wide), $3.75 a count line.
See advertisement on page 319.
GOOD STORIES— HEARTH AND HOME
—See Vickery & Hill List. Also,
See advertisement facing third or inside back
cover.
KENNEBEC JOURN.\L— Every morning ex-
cept Sunday. Republican. Established 1825.
Kennebec Journal Co., publishers. Subscrip-
tion, $7. Sworn average circulation for six
months prior to April, 1920, 10,134 net paid.
8 to 16 pages, 8 columns; length, 21 in.; width,
2 1/12 in. Can use mats.
Advertising rates, agate, 4p a line, flat; next
to reading, 4I/2P; full position, 5fi. Readers,
25 f! a line. Classified, 2i per word.
MAINE FARMER— Weekly (Thurs.). Ag-
ricultural. Established 1832. Maine Farmer
Co., publishers. Subscription, $1. Claimed
average circulation for year 1919, 8,000 net paid.
8 pages, 7 columns; length 2OJ2 in-: width, 23^.
Advertising rates, agate, 5j2ji, flat, a line.
Readers, 50fi an inch. Classified, ll^i per word.
VICKERY & HILL LIST— Consisting of
two publications: HEARTH AND HOME and
GOOD STORIES Monthly (1st). Literary.
The Vickery & Hill Pub. Co., publishers. Sub-
scription, 2oe.
Detailed combined average
circulation for year 1920-21, 1,023,612*. 32
pages, 4 columns; length, 13^2 in.; width, 2 '4
in. Forms close 10th.
Advertising rates for the combination on two
papers, $5 a line; lOSx, 20% or 30% discount,
}4, ]'i or 1 page. Readers, $6.50 a line.
See advertisement on page facing third or in-
side back cover.
BANGOR— Population, 27,000. On Penob-
scot River, being a deep water port, and is
also served by Bangor & Aroostook and
Main Central Railway systems. Whole-
sale center, all lines of jobbing trade for
Aroostook, Piscataquis, Washington and Han-
cock counties. Unlimited and cheap elec-
tric power. Headquarters of lumbering and
pulp and paper interests of the Penobscot
waters. Other industries of importance are
lumber and house finish, stoves, machinery,
trunks and bags, spring beds, mattresses,
artificial stone, moccasins, pulp, paper, cigars,
dairy products, sails and awning, etc.
COMMERCIAL— Every evening except Sun-
day, and COMMERCIAL FARMER AND
VILLAGER. Thursday. Daily. Indepen-
dent. Weekly, Family and Agricultural. Es-
tablished 1838. J. P. Bass Pub. Co., publishers.
Subscription, daily, $6; weekly, $1. Sworn aver-
age circulation for six months prior to April,
1920, daily, 14,356 net paid; weekly, 16,000.
Daily, 12 to 20 pages; weekly, 16 pages; either
edition, 8 columns; length, \]4, in.; width, 2%
in. Can use matrices.
Advertising rates, agate, daily, oYii a line;
1,000 lines, or 6 times, on yearly contract,
bi; 1,500 lines, or 26 times, 4f2f; 3,000 lines,
or 52 times, Alii; 5,000 lines, 4«i; 7,000 lines,
.She; 10,000 lines, 3}.-2?i- Position, M or }-2«i a
line extra. Readers, 15^ a line; pure readers.
25e; telegraphic, 35fi. Classified, Ic per word.
Weekly, 9ji a line, 3 times or 1,400 lines, SC;
2,800 lines, 7 i; 4,200 lines, Qi. Readers, 25c
a line; pure readers, 50 fi. Classified, 2fi per
word.
NEWS — Every morning except Sunday. Re-
publican. EstabUshed 1889-1833. Bangor Pub.
Co., publishers. Subscription, daily, $6; semi-
weekly, $1. Sworn average circulation for six
months prior to April, 1920, 17,696 net
paid. 10 to 24 pages, 7 columns; length, 21 Ji
in.; width, 2J-5 in. Can use matrices.
Advertising rates, 84(5 an inch; 100 in.,
within one year, 56C- Position, 12 J2 and 25%
extra. Readers, brevier, 20^ a line; pure read-
ers, 25f!; telegraphic, 35?!.
CALAIS — Population, 1916 estimate, 7,000. Head
of navigation, St. Croix River; steamer con-
nections with Eastern Steamship Corporation.
Eastern terminus Maine Central Railroad.
Industries include lumber — long and short,
also box shooks; shoe factories, foundry;
machine shops; granite mills; veneer mill.
Three Banks — National and Trust Co.; and
Savings Bank.
ADVERTISER— Weekly (Wed.). Republi-
can. Established 1836. Advertiser Publish-
ing Co., publishers. Subscription, $1. Claimed
average circulation for year 1919, 5,650 net.
8 to 16 pages, 6 columns; length of columns,
20 in.; width, 2li in.
Advertising rates, 50 cts. an inch.
LEWISTON— Population, 31,000. (Auburn,
a twin city, 19,000. Total, 50,000.) On
1921
NELSON CHESMAN & CO.'S RATE BOOK.
77
MAINE
Androscoggin River and is served by two
railroads. Have one of the largest water
power developments in New England and is
in the center of 200 miles of suburban and
interurban trolley lines. Manufactures cotton
and woolen goods, boots, shoes, boxes, bobbins,
iron beds, shovel handles, overalls and shirts.
Seat of Bates College.
JOURNAL — Every evening except Sunday.
In i. -Republican. Established 1847. Lewis-
ton Journal Co., publishers. Subscription,
daily, $5; Saturday, $1. Sworn detailed aver-
age circulation for six months ending March,
1920; daily, 12,.567* net paid; Saturday. 14,423
net paid. Daily, 12 to 20 pages; Saturday,
36 to 40 pages, either edition, 8 columns; length,
21J^ in.; width, 2 1/12 in. Can use matrices.
Advertising rates, agate, any day but Satur-
day, 4 (f a line, flat; Saturday, 4 12?^. Magazine
.Section (in Saturday issue), 84fi, flat, an inch.
Position, 1.5 "7 or 2b% extra; first page, 100%.
Readers, SOfi a line; Saturday, 35jf. Classified,
2ff per word.
SUN — Every morning except Sunday. In-
dependent. Established 1893. Lewiston Daily
Sun (Inc.), publishers. Subscription, .§7. Sworn
average circulation for six months prior to April,
1920, 9,213 net paid. 8 to 14 pages, 8 columns;
length, 21 in.; width, 2 1/12 in. Can use mats.
Advertising rates, agate, bf. a line; 12 times
or 1,500 lines, on yearly contract, ■i}''it'< 26
times or 3,000 lines, 4Mf!; 52 times or 5,000
lines, ii; 104 times or 7,000 lines, S^^i; 1.56
times or 10,000 lines, Slii- Position, 25 and
50% extra. Readers, 15 1 a line; pure reader
or telegraphic matter, 30f. Clas.sified, 18
words or less, 25?.
PORTLAND— Population, 69,195. On Casco
Bay with regular steamers to New York and
Boston; having a fine harbor with a number
of lines of coastwise and Trans-Atlantic
steamers extensively engaged in foreign and
coast trade. Also served by Gr. Trunk,
Boston & Maine and Maine Cent., Rail-
way Systems. Industries number 325 and
include ship building, engine, locomotive and
railroad car-works; heavy iron forging, sewer
pipe, electric elevator and motor plants; win-
dow screen, billiard table, billiard and pool
ball, marine hardware, solder, wood and paper
box and shoe factories; canneries and impor-
tant fisheries. Annual value of manufac-
tured products,' exceeding $12,000,000.
EASTERN ARGUS— Every morning, except
Sunday. Democratic. Established 1803.
Eastern Argus Pub. Co., publishers. Subscrip-
tion, $6. Sworn average circulation for six
months prior to April, 1920, 5,068 net paid.
12 to 16 pages, 7 columns; length, 20 in.; width,
2^ in. Can use matrices.
Advertising rates, agate, 4{; a line; two or
three times, 36; 4 or more times, 2}^^^. Posi-
tion, 25% extra. Readers, 10? a line.
EXPRESS — Every evening except Sunday
and SUNDAY TELEGRAM (which see). Re-
pubUcan. Established 1882. Evening Express
Pub. Co., publisher.?. Subscription, $5; Sun-
day, $1.50. Sworn detailed average circulation
MAINE
for six months ending March, 1920, daily, 23,715*
net paid; Sunday, 22,952* net paid. 18 to 32
pages, 7 columns; length, 20 in.; width, 2}4
in. Can use matrices.
Advertising rates, agate, 12 ji a line; 3 times
or 1,000 lines within one year, lip; 1,500
lines, lOf; 3,000 lines, 90; 5,000 lines, 8^;
10,000 lines, 7e. Position, 2<i or 3ff a line
extra. Readers (each line of heading counts
double), 30ff a line; 500 lines, 25f; 1,000 lines,
20 ff; body type, telegraphic or local, 3op; first
page, 65 ff, Classified, 11 ^ a line.
PRESS— Every morning including SUNDAY.
Republican. Established 1862. Portland
News Pub. Co., publishers. Subscription, daily,
$3; Sunday, $1.50. Sworn detailed average
circulation for six months ending March, 1920,
daily, 12,455 net paid; .Sunday, not given.
Daily, 8 to 16 pages; Sunday, 20 pages; 7 columns;
length, 20 in. ; width, 2 J-^ in. Can use mats.
Advertising rates, 4p, a line, flat. Posi-
tion, 10 or 25% extra. Readers, 10c a count
line; telegraphic, 25i. Classified, 2f word.
SUNDAY TELEGRAM— Sunday Edition of
Express, which see.
ROCKLAND— Population, 8,174. On Penob-
scot Bay, with steamer service to Boston,
Bangor, Bar Harbor, North Haven, Isle au
Haut, Stonington, Vinal Haven, Sargent-
ville, Sedgwick, Brooklin and Deer Isle; also
on, and is a terminal point of the Maine Central
Railroad. Leading industries are extensive
fish packing, employing 25 steam trawlers
and 1,000 workers; a large number of lime
kilns, employing more than 1,000 men; granite
quarries; iron and brass works, tool factory;
extensive fish packing; sardine canneries and
the largest lobster and scallop shippers in
the United States.
COURIER-GAZETTE — Tri-weekly, (Tues.
Thurs. and Sat.). Republican. Established
1846. Rockland Publishing Co., publishers.
Subscription, $3. Sworn average circulation for
year 1919, 5,920 net paid. 8 pages, 7 columns;
length, 21 ] 2 in. ; width, 2 }4 in. Cannot use mats.
Advertising rates, 40c an inch; siding on read-
ing, 35p; full position, 50p. Classified, three
lines or less, 25c.
WATERVILLE — Population, 13,351. Located
in center of State on Kennebec River and Maine
Central Railroad. Has fine water power.
Leading industries are pulp, paper, woolen,
cotton and sawmills; furniture works; shoe
canoe, and boat factories; machinery and
railroad repair shops. Seat of Colby College.
SENTINEL — Every morning except Sunday.
Independent. Established 1904. Watervil'le
Sentinel Pub. Co., publishers. Subscription, $5.
.Sworn average circulation for six months prior
to April, 1920, 5,386* net paid. S to 16 pages,
7 columns; length, 20 in.; width, 2J8 in. Can
use mats.
Advertising rates, 5(f a line; 700 lines on
yearly contract, iHi; 1,000 lines, 4p; 1,500
lines, .035; 3,000 lines, .0325; 5,000 lines, .0275;
10,000 lines, .02; 14,000 lines, .02. Position,
'2 0% extra. Readers, 5? per word. Classified,
25 words or less, 1 time, 25p.
78
NELSON CHESMAN & CO.'S RATE BOOK.
1921
MARYLAND
BALTIMORE — Population, 733,826, covering
an area of only 31% square miles, on Pa-
tapsco River, 14 miles from Chesapeake Bay,
having a capacious harbor and a very large
export trade in grain. Twenty foreign steam-
ship lines with regular sailings. Six railroads.
Three trunk lines with elevator, commodious
terminals and facilities for import and export
trade. Principal items of manufacture; cop-
per products, cotton goods, brick, fertilizer,
flour, boots, shoes, straw hats, clothing, canned
goods, machinery and steel ' rails. Seat of
University of Maryland, Johns Hopkins Uni-
versity, Peabody Institute, Goucber College
for women. Medical and Dental Institutes
and Pratt Free Library. Asylums for deaf,
dumb, insane and blind also located here.
Annual value of manu-factured products, $400,-
000,000.00.
AFRO-AMERICAN — Weekly (two editions—
Tues. and Fri.). Negro-Independent. Estab-
lished 1892. Afro-American Co., publishers.
.Subscription, $1. Sworn average circulation
for year ending June, 1920, 20,000. 8 pages,
8 columns; length, 20^2 iQ-; width, 2 in. Cannot
use matrices. Office, 628 N. Eutaw St.
Advertising rates, 75 p an inch. Discounts,
5% or 10% on 13 or 26 times. Position, 10%
extra.
AMERICAN — Every morning including
SUNDAY. Independent. Established 1773.
Frank A. Munsey Co. Subscription, daily,
$6.00; Sunday, $4.00. Sworn detailed average
circulation for twelve months ending June, 1920,
daily, 59,375* net paid; Sunday, 88,708* net
paid. Daily, 14 to 18 pages, Sunday, 68 pages;
8 columns; length, 21 in.; width, 2 1/12 in.
Can use matrices.
Advertising rates, agate, daily or Sunday,
25 p a line, flat. Position, next reading, add 2fi
a line; following next reading, add 2p a line; follow-
ing next reading, 5 cts. ; top of columns and next
reading, 10 cts. Financial. .30p. PHOTOGRA-
VURE Section (Sunday edition — 7 cols., 21/6 x
20 in.; forms close 3 weeks in advance), 35
cts. a line. Classified, wants; 20 cts.; business
chances, 25 cts.; Resorts, Schools and Colleges,
Railroads and Steamships, (display), 15c a line;
personals, 50e. Readers, SI a line; local or
outside pages, $3.
BALTIMORE AND OHIO MAGAZINE —
Monthly (1st). R. R. Employes and Officials.
Established 1912. Baltimore & Ohio R. R.
Co., publishers. Subscription, $2; for free
distribution to employes. Sworn average cir-
culation for six months ending June, 1920,
38,000*. 72 pages, 3 columns; length, 10 in.;
width, 2 }4 in. Cannot use mats. Forms close
10th.
Advertising rates, agate, $5.60 an inch; full
page, $120; H. $67.50; 1 column, $46.75.
FARMERS' AND PLANTERS' GUIDE—
Monthly (1st). Agricultural. Established
1864. Geo. O. Cover, publisher. Subscrip-
tion, 25 cts. Circulation — not given by pub-
lisher. 16 pages, 4 columns; length, 12 in.;
width, 2}4 in. Forms close 25th.
Advertising rates, agate, 8 cts. a line, flat.
Readers, 15 cts. Classified, 1 ct. per word.
MANUFACTURERS' RECORD — Weekly
(Thurs.). Industrial. E.stablished 1882. Manu-
facturers Record Pub. Co., publishers. Sub-
scription, $6.50. Claimed average circulation
for six months ending June, 1920, 9,887 net paid.
86 pages, 2 columns; length, 10 in.; width, 3%
in. Cannot use matrices. Forms close 8 to
15 days preceding.
Advertising rates upon application.
MARYLAND FAR!MER— Weekly (Fri.). Ag-
ricultural. Established 1918. Maryland Far-
mer Pub. Co., publishers. Subscription, $1.
Claimed average circulation for six months end-
ing June, 1920, 17,290. 40 pages, 3 colurnns;
length, 10 in.; width, 2J/3 in. Can use matrices.
Forms close JNIonday. Office, 413 East Balti-
more St.
Advertising rates, agate, 20 cts. a line; full
page, $75. Back cover, $125 ; inside front or back
cover, $100. Classified, 5 cts. per word.
METHODIST PROTESTANT — Weekly
(Wed.). Relig.-Methodi.st. Established _ 1831.
Alethodist Protestant Book Concern, publishers.
Subscription, $2.00. Claimed average circula-
tion for year ending March, 1920, 7,500. 24
pages, 3 columns; length, 11 in.; width, 2}^
in. (iannot use matrices.
Advertising rates, lOp a line with discounts
of 10, 20, 30, 40 or 50% on 100, 200, 300, 500
or 1000 line contracts.
NEWS — Every evening including SUNDAY.
Independent. Established 1872. The News
Pub. Co., publishers. Subscription, $3.50.
Sworn detailed average circulation for twelve
months ending June, 1920, daily, 98,019* net
paid; Sunday, 85,108* net paid. 12 to 36 pages, 8
columns; length, 21 1/14 in.; width, 2 1/12 in.
Can use matrices.
Advertising rates, 28ff a line; 1,000 lines, on
yearly contract, 2Si. Automobile or Books,
23p. Position, op and 10c a line extra. Read-
ers, $1.50, a line; first page, $3. Classified, 18p
a line.
Trade Investigations. Market Analysis
and Merchandising Assistance are features
of The Baltimore NEWS Service. Only
Baltimore evening paper not published in
connection with a Baltimore morning news-
paper.
SOUTHERN METHODIST— Weekly (Thurs-
day). Religious. Established 1904. .Southern
Methodist Publishing Co., publishers. Subscrip-
tion, $1. Sworn average circulation for year
1919, 10,823. 16 pages, 3 columns; length,
11 in.; width, 2 in.
Advertising rates, 10<* a line; 1,000 lines, on
contract, 8c.
SUN — Every morning including SUNDAY,
and everv evening except Sunday. Independent.
Established 1837. The A. S. Abell Co., publish-
1921
NELSON CHESMAN & CO.'S RATE BOOK.
79
MARYLAND
ers. Subscription, morning, $6; evening, $6;
Sunday, $2.50. Sworn detailed average cir-
culation for twelve months ending June, 1920,
morning, 98,604* net paid; evening, 75,402*
net paid; Sunday, 131,191* net paid. Daily,
16 to 36 pages; Sunday, 72 to 108 pages; daily
or Sunday, 8 columns; length, 21 J^ in.; width,
2 1/12 in.
Advertising rates, agate, morning and evening
combined or Sunday, 35(i a line; 1,000 lines,
30fi; Medical, 5ff a line extra. Position,
10c a line extra. Sunday Automobile Sec-
tion, 28 f!; 1,000 lines, 23 p; Photogravure Sec-
tion, (Sunday edition), 50f^ a line; 13 times,
47J'2!i; 20 times, 45(;; 52 times, 40f. Classified,
morning and evening of same day or Sunday;
resorts, schools and steamships, 25ji; 13 times,
18e; 26 times, 16p; all other classified, 25f!.
See advertisement on page 409.
CUMBERLAND— Population, 30,000. On Poto-
mac River, western terminus of Chesapeake
and Ohio Canal and is served by five rail-
roads; also interurban line through town of
mining region. Industries include iron and
steel, the manufacture of glass, brick, auto-
mobile tires, cement and leather; extensive
trade in bituminous coal.
MARYLAND
NEWS — Every morning except Sunday. Re-
publican. Established 1872. The Daily News
Co., publishers. Subscription, $7.50. Sworn
average circulation for six months prior to April,
1920, 6,485* net paid. 10 to 16 pages, 7 col-
umns; length, 21 in.; width, 2 3^^ in. Can use
mats.
Advertising rates, 7 hi, an inch; 100 in. on
yearly contract, 42 p. Position, 15 or 25% extra.
Classified, 2(; per word.
TIMES — Every evening except Sunday-
Democratic. Established 1870. Times and
Alleganian (Inc.), publishers. Subscription,
$7.50. Sworn average circulation for six months
prior to April, 1920, 10,989 net paid. 10 to 32
pages, 7 columns; length, 2\% in.; width, 2%
in. Can use matrices.
Advertising rates, agate, 4j!, flat, a line.
Positions, 25% extra. Readers, 10^ a line.
Classified, 2i per word.
HAGERSTOWN^Population, 1918 estimate,
26,400. On Baltimore & Ohio; Cumber-
land Valley; Norfolk & Western; West Mary-
land Railway Systems. An active trade cen-
ter, the leading industries being engineering
and munition plants; spoke and cement
works; furniture, automobile and textile fac-
tories; railroad, machine and car shops.
HERALD-MAIL — Every morning and eve-
ning except Sunday. Democratic. Established
1873-18^0. Herald Pub. Co., publishers. Sub-
scription, $6. Sworn average circulation for
six months prior to April, 1920, morning, 5,000
net paid; evening, 6,500 net paid. 8 to 16 pages,
7 columns; length of columns, 20 ?4 in.; width,
2],f, in. Can use matrices.
Advertising rates, 4ff, flat, a line. Position,
15% and 25% extra. Readers, 15f a line. Clas-
sified, 2p per word.
TOWSON— Population, 3,000. Seat of Balti-
more County. On Maryland & Pa. Railroad.
Dairying and truck growing throughout sur-
rounding territory. Munition plants and other
manufacturing enterprises. State Normal
school located here.
JEFFERSONIAN — Weekly (Saturday).
Democratic. Established 1911. Baltimore
County Jeffersonian Pub. Co. (Inc.), publishers.
Subscription, $1.50. Claimed average circula-
tion for year 1919, 7,500. 8 pages, 7 columns;
length, 19 % in. ; width, 2J^ in. Can use matrices.
Advertising rates, 50 cts. an inch.
NEW ERA— Weekly (Saturday). Inde-
pendent. Established 1913. Raine Print-
ing & Pub. Co. (Inc.), publishers. Subscrip-
tion, $1.50. Claimed average circulation for
year 1918, 5,250. 8 pages, 7 columns; length,
213^ in.; width, 2% in. Can use matrices.
Advertising rates, 60? an inch. Classified,
50 per word.
MASSACHUSETTS
ATHOL — Population, 9,752. On 2 railroads.
Industries include the manufacture of pa-
per and wood boxes, pocket books, sash,
doors, and blinds, silk thread, toys, combs,
furniture, woolen cloths and boots and shoes;
fine tools and twist drills; also machine shops.
HEALTHY HOME— Monthly (1st). Do-
mestic. Hygiene. Established 1890. W. H.
Brock & Co., publishers. Subscription, 50 cts.
Claimed average circulation for year 1919, 17,326.
8 to 12 pages, 6 columns; length, 17 in.; width,
2J/g in. Forms close first of preceding months.
Advertising rates, agate, 25 f a line. Dis-
counts, 5 or 10%, 6 or 12 months. Additional
discount for over two in. Readers, double
display.
ATTLEBORO — Population, 19,731. Served by
N. Y., X. H. & H. Railroad. Extensive manu-
facture of jewelry, silverware, machine parts,
buttons and cotton goods. The city and
five nearby towns have an annual output of
$39,222,241.00 and pay $9,115,858.00 wages.
Attleboro alone has an annual output of $12,-
101,883.00 and pays $4,913,954.00 wages.
Bank clearings during 1919, $22,901,783.47.
SUN — Every evening except Sunday. In-
dependent-Republican. Established 1889. The
Sun Pub. Co., publishers. Subscription, $6.
Sworn detailed average circulation for six months
ending March, 1920, 5,009*. 14 to 30 pages,
7 columns; length, 20 in.; width, 2 36 iu- Can
use matrices.
80
NELSON CHESMAN & CO.'S RATE BOOK.
1921
MASSACHUSETTS
Advertising rates, 3J^fi a line; 700 lines on
contract, 3?; 1,400 lines, 2}/ii; 3,500 lines, 2Hf,
5,000 lines, 2c; 7,000 lines, lHi\ 10,000 lines,
1J2P- Readers, 15p a line. Classified, lOp a
MASSACHUSETTS
line.
BEVERLY — Population, 22,959. On an inlet
of the Atlantic and is also served by Boston
& Main Railroads. A summer resort. Exten-
sive fishing interests. Other industries of im-
portance are shoe and shoe machinery fac-
tories. New England Institute for the Deaf
and Dumb located here.
TIMES — Every evening except Sunday. Re-
publican. Established 1893. The Times Pub.
Ass'n, publishers. Subscription, $3. Sworn av-
erage circulation for six months previous to
April, 1920, 4,865* net paid. 8 to 11 pages, 7
columns; length, 20^2 in-; width, 2 36 in- Cannot
use mats.
Advertising rates, 50$! an inch; 100 in., 28f!.
Position, 25^^ extra; first page, $1.25 an inch;
last page, 50i. Readers, lOp a line; in city
locals, 25p. Classified, 25?S for 24 words.
BOSTON — Population, 747,923. On Massa-
chusetts Bay with regular steamer lines to
all important domestic and foreign ports, and
served by three railroad systems. The center
of the largest shoe and textile manufacturing
community in the world. The commercial
metropolis of New England and America's
great wool and fresh fish markets; also has
a large commerce in grain, cotton, iron and steel
products, sugar, flour, hides and leather,
meats. jNIanufactures include boots and shoes,
musical instruments, machinery, clothing,
ironware, books, brass goods, tools, food pro-
ducts, furniture, printing, confectionery, rub-
ber goods and many others. Center of interest
for many buildings dating from the Revolu-
tionary War, including Faneuil Hall (the Cradle
of Liberty), the Old State House, the Old
North Church and the Old South Church,
The Boston Public Library, second only in I
America to the Congressional Library, con-
tains 1,173,695 volumes. The seat of Har- |
vard University, Tufts College, Boston Un-
iversity, N. E. Conservatory of Music, Mass- I
achusetts Institute of Technology, Radcliffe
College and Simmons College. In point of 1
population, the port of Boston is the seventh ]
largest seaport in the world. Fifty-four
steamship lines, through which a trade of |
$633,919,030 was conducted in the year end-
ing April, 1919. Bank Clearings during 1919,
$17,902,682,762.
$4. Classified, daily, 10(i a line; Sunday, 30^
and Sop.
AMERICAN — Every evening except Sunday.
Ind. -Democratic. Established 1904. W. R. Hearst,
proprietor. Sworn detailed average circulation
for six months ending March, 1920, 291,461
net paid. 12 to 24 pages, 8 columns; length,
20 in.; width, 2 J/g in. Can use matrices.
Advertising rates, agate, 50 cts. a line; next
reading, 60 cts.; full position, 70 cts.; page
2 or 3, doc; other specified pages (excepting
front, editorial and comic), 60p. Classified,
35fi a line. Readers, $1.50 a line; first page, $3.
See advertisement — Colored Insert — between
pages 362 and 363.
AMERICAN COOKERY— Monthly (1st ex-
cept July and Sept.). Culinary Art. Estab-
lished 1896. Boston Cooking School Magazine
Co., publishers. Subscription, $1.50. Claimed
average circulation for year 1919, 35,000 net.
80 to 96 pages, 2 columns; length, 8 in.; width,
2% in. Forms close 10th.
Advertising rates, agate, 40 cts. a line; full
page, $75; 34 and 34. pro rata. Discount of
10%, 15% or 20% on 3, 6 or 10 times.
AMERICAN PHOTOGRAPHY — Monthly
(1st). Photographic. Established 1889. Amer-
ican Photographic Pub. Co., publishers. Sub-
scription, $2.50. Circulation — not given by
publisher. 96 pages, 2 columns; length, 8 in.;
width, 2 2/3 in. Cannot use matrices. Forms
close 5th. Office, 428 Newbury St.
Advertising rates, full page, $100; J^, $50;
H. S25; 14, $15; ^, $10, with discounts of 5,
10 or 20% on 3, 6 or 12 insertions.
AMERICAN WOOL AND COTTON RE-
PORTER— Weekly (Thurs.). Textile. Frank
P. Bennett & Co. (Inc.), publishers. Subscrip-
tion, $3. Claimed average circulation for year
1919, 6,300 net. 40 to 240 pages, 3 columns;
length, 10 in.; width, 2 3^ in. Can use mats.
Advertising rates, $3.50 an inch.
ATLANTIC MONTHLY— Monthly (28th o^
month preceding). Literary. Established 1858-
The Atlantic Monthly Co., publishers. Sub-
scription, $5.00. Sworn detailed average cir-
culation for first si.x months 1920, 107,775*
net paid. 144 pages, 2 columns; length, 8 34
in.; width, 2^8 in. Forms close 1st of month
preceding. Office, 8 Arlington Street.
Advertising rates, agate, $1.75 a line; full
page, $350.00; 34 a^nd 34 page pro rata. Second
and third covers $450.00; back cover, $800.00.
ADVERTISER— Every morning, including
SUNDAY. Independent. Established 1913.
Northwestern Pub. Co., publishers. Subscrip-
tion, daily, $6; Sunday, $4.20. Sworn detailed
average circulation for six months ending March,
1920, daily, not given; Sunday, 387,177* net
paid. 10 pages, 8 columns; length, 21 2/7 in.;
width, 2 1/12 in. Can use matrices.
.advertising rates, agate, daily, 12 cts., flat,
a line; Sunday, 55 cts. ; first page; daily, 25 cts.;
Sunday, $2; specified pages (excepting first,
editorial and comic), daily, 15 cts.; Sunday,
70 cts. Position, next to reading, daily, 2 3^
cts. or Sunday, 10 cts. a line extra; next to
and following reading, of or 15p. Readers,
daily, 75c; Sunday, S2 a line; first page, $1 or
AUTOMOBILIST— Monthly (1st). Motor-
ing. Established 1917. The Automobile
Legal Assn., publishers. Subscription, $1.00.
Sworn detailed average circulation for year end-
ing June, 1920, 32,675*. 48 pages, 2 columns;
length, 10 in.; width, 3 32 in- Cannot use mat-
rices. Last form closes 24th. Office, 6 Beacon St.
Advertising rates, upon application.
BANKER & TRADESMAN — Weekly (Sat.).
Financial and Real Estate. Established 1872.
The Review and Record Co., publishers. Sub-
scription, $7.00. Guaranteed paid circulation
for year 1920-21, 8,419. 64 pages, 3 columns;
length, 1134 in-; width, 2}4 in.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
81
MASSACHUSETTS
Advertising rates, $3 an inch; 50 in., on vearlv
contract, $2; 100 in., $1.60; full page, "$100";
M or 34 page pro rata.
BOOT AND SHOE RECORDER — Weekly
(Sat.). Trade. Established 1882. Boot and
Shoe Recorder Pub. Co., publishers. Sub-
scription, $5. Sworn average circulation for
six months ending June 30, 1920, 11,176*. 90
to 200 pages, 2 columns; length of columns,
10 in.; width, S^g in. Office, 207 South St.
Advertising rates, $5 an inch; on 2 column
page, oO^f additional; full page, $150; J2, $90;
K. $52; Vs, $31.
CHRISTIAN ENDEAVOR WORLD— Week-
ly (Thurs.). Interdenominational. Established
1886. Golden Rule Co., publishers. Subscrip-
tion, $2. Sworn average circulation for six
months ending June, 1920, 67,582 net paid.
20 pages, 4 columns; length, 13 J^ in.; width,
2 14 in. Forms close 12 days in advance.
Advertising rates, agate, 35 cts., flat, a line.
CHRISTIAN SCIENCE MONITOR — Every
morning except Sundav. Independent. Es-
tablished 1908. The Christian Science Publish-
ing Society, publishers. Subscription, $9. Sworn
average circulation for six months ending March,
30, 1920, 87,877 net paid. 16 to 20 pages, 7
columns; length, 20 in.; width, 2J^ in. Can use
mats.
Advertising rates, agate; general display or
general travel adv., 50«!, flat, a line; local dis-
play, local travel or department display, 30?!.
Classified, 20?! a line.
CONGREGATIONALIST AND ADVANCE
— Weekly (Thur.). Congregational. Estab-
lished 1816. Congregational Pub. Society,
publishers. Subscription, $3. Sworn average
circulation for six months ending June, 1920,
21,749 net. 32 pages, 3 columns; length, IOJ4
in.; width, 2^2 in.
Advertising rates, agate, 20 fi a line, flat.
Classified, 4^ per word.
EAST BOSTON FREE PRESS— Weekly
(Saturday). Democratic. Established 1886.
James E. Maguire, publisher. Subscription,
$1. Claimed average circulation for year end-
ing March, 1920, 13,851. 8 pages, 6 columns;
length, 19J^ in. ; width, 2}4 in. Can use matrices.
Advertising rates, agate, 12 14 cts. a line.
GAZZETTA DEL MASSACHUSETTS—
Every Friday. Italian-Ind. Established 1896.
James V. Donnaruma, editor. Subscription, $2.
Sworn average circulation for six months ending
June, 1920, 14,250* net paid. 8 pages, 7 col-
umns; length, 21^2 in.; width, 2^8 in.
Advertising rates, agate, 7 cts. a line; 5,000
lines within one year, 6 cts.; 10,000 lines, 5 cts.;
15,000 lines, 4 cts. Readers, 15 cts. a line;,
first page, 25 cts.
GLOBE — Every morning, including SUN-
DAY, and every evening except Sunday. In-
dependent. Estabhshed 1872. The Globe
Newspaper Co., publishers. Subscription,
daily, $7.35; Sunday, $4.95. . Sworn average cir-
culation for six months ending March, 1920,
morning, 97,431*; evening, 189,455*; combined,
286,886* net paid; Sunday, 347,149* net paid.
Daily, 12 to 24 pages; Sunday, 60 to 90 pages,
8 columns; length, 21 6/7 in.; width, 2 in. Can
use mats.
MASSACHUSETTS
Advertising rates, daily, morning and even-
ing, 45? a line; editorial page, 50c; first page,
$1.50; automobile, new publications or railroads,
45c ; remedies, medicines, etc., 50f. Readers
(nonpareil), $1.50; first page, $3, aline. Sunday,
run of paper, 55f; remedies, medicines, etc., 55^;
main sections or first page of second section, 70fi;
editorial page 70fi; first page, $2.00. Readers,
(nonpareil) $2.50; first page, $4 a line. Classified,
daily_ or Sunday (excepting a few special class-
ifications), 35f a line; displayed, 45fi.
G. LOGAN PAYNE CO.
See advertisement on pages 312, 313, 314,
315 and 316.
GOOD HOUSES— Monthly (1st). House
Building. Established 1920. The House Pub.
Co., publishers. Subscription, $3. Guaranteed
average circulation for year 1920-21, 10,000 net.
32 pages, 2 columns; length, 10 in.; width,
3 J-2 in. Cannot use mats. Forms close 15th.
Office, 144 Congress St.
Advertising rate, $100 a page, flat.
HERALD — Every morning, including SLTN-
DAY, and TRAVELER, every evening except
Sunday. Independent. Established 1825.
Boston Pub. Co., publishers. Subscription,
Traveler or Herald, $6.60; Sunday, $4.20. Sworn
detailed average circulation for six months ending
March, 1920, morning, 110,187 net paid; evening,
135,818 net paid; combined, 246,005 net paid;
Sunday, 127,783 net paid. 12 to 20 pages,
8 columns; length, 21 Jo in.; width, 2 1/12 in.
Can use matrices.
Advertising rates, agate, morning and evening
combined, run of paper, 40(! a line; first page,
$1.50; editorial, 60f; second, third or last
page, oOi; Sunday, 30p, 95}!, 60^ or 40(f. Posi-
tion, 25 '^^ and 100% extra. Classified, daily or
Sunday, autos and accessories, business notices,
hotels, money to loan, resorts, storage, 20^
a line; agents, board and rooms, business
chances, for sale or exchange, help wanted,
household needs, houses to let, lost and found,
machinery and tools, musical instruments, office
supplies, photographic supplies, poultry, real
estate, schools and colleges, stores and offices,
travel and transportation, 15p a line; situa-
tions wanted, 10 ff a line. Readers, first
page, $2 per nonpareil line; inside pages,
other than editorial, $1.50 a line. Rotogravure
Section — Sunday Edition, 35 cts. a line; 6 con-
secutive times, 34 cts.; 13 times, 32 cts.; 26
times within one year, or full page, 30 cts.;
back page, 5 cts. a line extra.
See advertisement on page 371.
HOUSE BEAUTIFUL — Monthly (1st).
Architectural and Decorations. Established
1896. Atlantic Monthly Co., publi-shers. Sub-
scription, $4. Sworn detailed average circula-
tion for first six months 1920, 45,560* net paid.
80 to 112 pages, 3 columns; length, 11 in.; width,
25^ in. Forms close 1st.
Advertising rates, agate, $1, flat, a line. Covers:
back, four colors, $900.00; second and third,
three colors, $625.00; four colors, $700.00.
See advertisement on page 407.
JEWISH AMERICAN — Weekly (Fri.).
Yiddish. Independent. Established 1908.
Jewish Press Pub. Co., publishers. Subscription,
$4. Claimed average circulation for year 1919,
82
NELSON CHESMAN & CO.'S RATE BOOK.
1921
MASSACHUSETTS
MASSACHUSETTS
48,245 net. 24 pages, 4 columns; length, 16 H
in.; width, 2^8 in. Can use mats.
Advertising rates, $1.40 an inch. 2,500 lines,
or over on yearly contract, $1 an inch.
KELEI VIS— Weekly (Thurs.). Lithunian-
Ind. Established 1905. J. G. Geguzis & Co.,
publishers. Subscription, $1.75. Claimed av-
erage circulation for year ending June, 1920,
19,800. 8 pages, 7 columns; length, 20 in.;
width, 2}4 in- Cannot use mats.
Advertising rates, .SI an inch.
KURYER CODZIENNY— Every evening
except Sunday. Polish-Independent. Estab-
lished 1915. Kuryer Bostonski Pub. Co., pub-
lishers. Subscription, $4. Claimed average cir-
culation for six months prior to April, 1920,
26,385. 6 to 12 pages, 7 columns; length, 20)4
in.; width, 2}i in. Can use matrices. OflBce,
262 Washington St.
Advertising rates, agate, 7p a line, flat. Clas-
sified, 2ji per word.
LIVING AGE— Weekly (Sat.). Literary.
Established 1844. The Atlantic Monthly Co.,
publishers. Subscription, $6. Claimed aver-
age circulation for year ending June, 1920,
8,700. 40 pages, 2 columns; length, 8 in.;
width, 2 % in. Cannot use matrices. Forms
close Tuesday, 11 days in advance. Office,
8 Arlington St.
Advertising rates, agate, 25f! a line; full page,
$50; J 2 or M page pro rata. Back cover, $100.00;
second and third covers, $60.00.
See advertisement on page 368.
MATHEWS (JULIUS) LIST— Consisting of
30 or more New England local dailies, covering
the States of Maine, New Hampshire, Vermont,
Massachusetts and Connecticut. Sworn average
circulation for six months prior to April, 1920,
394,085 net paid in the dailies. 95,880 net paid,
Sundays. Total daily and Sunday, 489,965.
Advertising rates, mail order copy (cover-
ing entire list, only one copy necessary), $1.50
a line.
MEDICAL & SURGICAL JOURNAL
— Weekly (Thurs.). Medical. Established
1812. Boston Med. & Surg. Journal Society,
(Inc.), publishers. Subscription, .$5. Guaran-
teed average circulation for year 1920-21, 5,000.
48 pages, 3 and 2 columns; length, 9 J^ in-; width,
2% and 3J4 in- Cannot use matrices. Forms
close Wed. week previous. Office, 126 Massa-
chusetts Ave.
Advertising rates, $3 an inch; full two inches,
$6; page, $25; V3, $20; M. Slo; H< $12; J^, $10;
H, $8; Vg, $7; one month (4 times), $2.50, $3.16,
$18.75, $15, $11.25j» $8.75, $7.50, $5, $4.50;
three months, (13 times), $1.54, $1.92, $13.46,
$9.62, $7.69, $6.54, $5, $3.46, $3.08; six months,
(26 times), $1.35, $1.73, $11.54, $8.65, $6.73,
$4.80, $3.85, $2.88, $2.50; one year, (52 times),
96 cts., $1.45, $1.92, $9.62, $7.70, $5.77, $3.85,
$3.37, $2.40, $1.92.
MODERN PRISCILLA — Monthly (10th
month preceding). Needlework and House-
keeping. Established 1887. The Priscilla
Co., publishers. Subscription, $2. Sworn
average circulation for year 1919, '575,737* net
paid. 40 to 60 pages, 4 columns; length, 12}^
in.; width, 2 }-:t in. Forms close 1st second
month preceding.
Advertising rates, agate, $4 a line; full page
$2,250.
NATIONAL MAGAZINE — Monthly (1st
month preceding). Literary. Established 1894.
The Chappie Pub. Co. (Ltd.), publishers. Sub-
scription, $2.40. Circulation — not given by
publisher. 48 pages, 3 columns; length, 11^
in. ; width, 2 ^i in. Forms close 12th of second
preceding month.
Advertising rates, agate, $1 a line; one page,
$400; }4< /i and }2 pro rata. Second and third
covers (two colors), $500; fourth cover (three
colors), $600. Discount, 10% on one year, or three
pages, within one year. Classified, $1 a line.
NATIONAL SPORTSMAN — Monthly (25th
month preceding). Sports. Established 1898.
The National Sportsman, Inc., publishers. Sub-
scription, $2.00. Guaranteed detailed average
circulation for year 1921, 100,000* net paid.
160 pages, 3 columns; length, 10^ in.; width,
2J<t in. Forms close 5th preceding month.
Advertising rates, agate, $1.00 a line; 1 inch,
$14.00; one page, $425; ,'21 ?3 and ?4 page, pro
rata. 2nd and 3rd cover, (1, 2 or 3 colors),
$500: 4th cover, (1. 2 or 3 colors), $700.
National Sportsman has the largest cir-
culation in the outdoor magazine field.
100,000 net paid. Member A. B. C. Only
$14.00 per inch.
NEW ENGLAND DAIRYMAN — Monthly
(25th). Dairy Farming. Established 1917.
New England Milk Producers Assn., publsher.
Subscription, 50 e. Guaranteed average ciicula-
tion for year 1921, 20,000. 36 pages, 4 columns;
length, 13 in.; width, 2]$ in. Cannot use mats.
Forms close 12th preceding. Office, 51 Cornhill St.
Advertising rates, agate, 20(i, flat, a line.
NEWS BUREAU — Every morning and even-
ing except Sunday. Financial. Established
1887. Boston News Bureau Co., publishers.
Subscription, $18. Sworn average circulation
for .six months prior to April, 1920, 12,125 net
paid. 8 to 12 pages, 3 columns; length, 17J/2
in.; width, 3 15/16 in. Can use mats.
Advertising rates, agate, appearing in both
editions, 50c a line; one time a week for one
year, or 3,000 lines within one year, 35?!; two
times a week or 6,000 lines, 30 f!; three times or
9,000 lines, 25e.
NOTIZIA (LA.) — Every morning including
SUND.W. Italian-Ind. Established 1916.
La Notizia Pub. Co., publishers. Subscription,
$6.50. Sworn average circulation for six months
ending March, 1920, 26,500 net paid. 6 pages,
7 columns; length, 20 J-4 in.; width, 2}4 in. Can
use matrices. Office, 30 Battery St.
Advertising rates, agate, $1 an inch, with
discount of 10, 15 or 20% on 250, 500 or 1,000
inches within one year. Position, first page,
$2.50 an inch; other positions, 25% extra. Read-
ers, 10 cts. a line.
PAUL BLOCK (INC.).
See advertisement on pages 395 and 396.
PHOTO-ERA— Monthly (1st). Photograph-
ic. Established 1898. Wilfred A. French,
publisher. Subscription, $2.50. Claimed aver-
age circulation for year 1919, 6, .500 net. 80
pages, 2 columns; length, 8 in.; width, 2'^ in.
Forms close 5th preceding.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
83
MASSACHUSETTS
Advertising rates, agate, full page, S60; H.
$30; H, $18; Vs, $9.
PILOT— Weekly (Sat.)- Catholic. Estab-
lished 1829. Pilot Pub. Co., pubHshers. Sub-
scription, SI. Sworn average circulation for
year ending June, 1920, 50,019 net. 8 pages,
7 columns; length, 21 in. ; width, 2 H in. Can use
matrices. Office, 59 Temple Place.
Advertising rates, agate, 25 ji a line, flat;
first page, 50 ff; last page, 30c; automobile, fi-
nancial or amusement, 30?. Position, 15% or
25% extra. Classified, 15c a line.
POST — Every morning, including SUND.W.
Independent-Democratic. Established 1831.
E. A. Grozier, publisher. Subscription, daily
or Sunday, $5. Sworn detailed average circula-
tion for six months ending March, 1920, daily,
409,310; Sunday, 353,032 net paid. Daily, 16
to 32 pages; Sunday. 74 pages, 8 columns;
length, 21 J^ in.; width, 21 1/12 in. Can u.se
mats.
Advertising rates, agate, daily, r. o. p., 60(i
a line; Sunday, r. o. p., 55c a line. First page,
daily or Sunday, $2; last page, daily, 65 1:; finan-
cial, daily or Sunday, 60ji; oil and mining, daily
or Sunday, 7oi a, line; automobiles and acces-
sories, daily, 60 tS; Sunday, 55 e. Classified,
daily, 45^; Sunday, 35p. Readers, $2.50 non-
pareil line.
RECORD — Every evening except Sunday;
SUNDAY Morning. Independent. Estab-
lished 1884. Roston Record Co., publishers.
Subscription; daily, $6; Sunday, $1._ Sworn av-
erage circulation for six months prior to April,
1920, 42,189 net paid. 12 pages, 8 columns;
length, 21 2/7 in.; width, 2 2/12. Can use mats.
Advertising rates, agate, 20p, flat, a line;
frontpage, -SI. Special page, 25% extra.
Position, 50% extra. Classified, 20 p a line.
Readers, SI. 50 a line; front page, S2.
ROYAL ARCANUM BULLETIN— Month-
ly. (10th). Fraternal. Established 1887. Su-
preme Council Royal Arcanum, publishers. Sub-
scription, 30i. Claimed average circulation
for year 1919, 140,000. S to 12 pages, 4 col-
umns; length, 12 3£ in.; width, 2 J.^ in. Can
use matrices. Forms close 24th.
Advertising rates, agate, 40;; a line.
SHOE RETAILER— Weekly (Sat.). Retail
Shoe Merchants. Established 1898. Shoe Re-
tailer Co., publishers. Subscription, $3. Sworn
detailed average circulation for six months end-
ing June, 1920, 7,266* net paid. 120 pages, 3
columns; length, 9M in.; width, 2 3-i in. Cannot
use matrices.
Advertising rates, full page, $90; J4, S50;
H, $30; }4, $18; seven times, 875, .S45, $27 or
$14; thirteen times, $64, $40, S24 or $10; twenty-
six times, $56, $36, $20 or $11; fifty-two times,
$50, $28, $16 or $10.
TEXTILE AMERICAN — Monthly (4th).
Textile Manufactures. EstbaUshed 1904. Tex-
tile American Pub. Co., publishers. Subscrip-
tion, $2. Circulation — not given by publisher.
100 pages, 3 columns; length, 10 in.; width,
2J^ in. Cannot use matrices. Forms close
20th. Office, Old South Bldg.
Advertising rates, full page, $60; 12 times, $600;
J4 page, $40; 12 times, $360; H page, 12 times,
$276; U page, 12 times, $225; K page, 12 times.
MASSACHUSETTS
$165; H page, $120. 1st cover, $120; 2nd or
3rd cover, $75. Classified, $3 an inch.
TRANSCRIPT — Every evening except Sun-
day. Ind. -Republican. Established 18.30.
Boston Transcript Co., publishers. Subscrip-
tion, .$10. Sworn average circulation for six
months prior to April, 1919, daily, 32,467*
net paid; Saturday, 49,774* net paid. Daily,
12 to 32 pages; Saturday, 32 to 64 pages, either
edition, 7 columns; length, 21 ?4 in.; width, 2}^
in. Can use mats.
Advertising rates, agate, 20 i a, line; Wednes-
day only, 25c.; .Saturdays only, 30?!; first page,
75p; Saturdays only, $1.25; editorial page, 30^
or 40 c; news and selected pages, 25(5 or 35 fi;
on order for two or more times a week (rate
makers excepted), no extra charge is made for
Saturday. Automobile, 30?, flat, a line; financial,
50c; insurance, 30p. Readers, first page, $3
a line; other page, $1. Classified general, 15?!;
Saturday, 25p; Saturday and Wednesday, 20f.
(When two or more insertions are used a week —
Saturday same as other days.)
TRAVELER — Evening edition of Herald,
which see.
U. S. INVESTOR— Weekly (Sat.). Finan-
cial. Established 1891. Frank P. Bennett
& Co., publishers. Subscription, $5. Circula-
tion — not given by publishers. 48 pages, 3
2U
columns; length, IC) in.; width,
530 Atlantic Ave.
Advertising rates, $4.20 an inch.
4 m.
Office,
WELLSPRING — Weekly (Sat.). Young
People. Established 1843. Pilgrim Press,
publishers. Subscription, 85 p. Sworn average
circulation for six months ending June, 1920,
72,749* net paid. 8 pages, 4 columns; length,
14 J4 in.; width, 2}i in.
Advertising rates, 45? a line; 1,000 lines,
on yearly contract, 40 p.
WOMAN'S MISSIONARY FRIEND —
?iIonthly. Religious and Missionary. Estab-
lished 1869. Annie G. Bailey, publisher. Sub-
scription, .50;!. 40 pages, 2 columns; length,
8 in. ; width, 2 % in. Cannot use mats. Forms
close 1st.
Advertising rates, agate, $4 an inch; full page,
$50; }4, $25; M- S15; Vs, $8.
THE YOUTH'S COMPANION — Weekly
(Thurs.). Literary and Family. Established
1827. Perry Mason Company, publishers. Sub-
scription, $2. .50. Sworn detailed average cir-
culation for six months ending June, 1920,
397,740*. 12 to 24 pages, 4 columns; length,
12},i in.; width, 2}4, in. Forms close 22 days in
advance.
Advertising rates, agate, $3 a line. Full page,
$1,800; H, $1,000; J4, $500. Second cover, black,
$2,000; 2 colors, $2,350; 3 colors, $2,700; 4
colors, $3,0.50. Third cover, black, $1,800; 2
colors, $2,150; 3 colors, $2,500; 4 colors, $2,850.
Fourth cover, 3 colors, $2,900; 4 colors, $3,250.
ZION'S HERALD— Weekly (Wednesday).
Methodist. Established 1823. Geo. E. Whita-
ker, publisher. Subscription, $2.50. Claimed
average circulation for six months ending June,
1920, 15,380 net paid. 32 pages, 3 columns;
length, llji in.; width, 2}4 in.
84
NELSON CHESMAN & CO.'S RATE BOOK.
1921
MASSACHUSETTS
Advertising rates, agate, 12 cts., flat, a line-
Schools, 10 cts. a line. Classified, 2 cts. word-
BROCKTON— Population, 66,2.54. N. Y., N.
H. & H. R. R. 20 miles from Boston. The
center of a vast boot and shoe making in-
dustry, employing upwards of 25,000 hands;
also manufactures shoemakers' tools and sup-
plies, motorcycles, etc. Annual value of
manufactured products, $100,000,000.
ENTERPRISE — Every evening except
Sunday. Independent. Established 1880. Al-
bert H. Fuller, publisher. Subscription, $7.80.
Sworn average circulation for six months prior
to April, 1920, 18,192* net paid. 12 to 32
pages, 7 columns; length, 22 in.; width, 2 J/| in.
Can use matrices.
Advertising rates, 980 an inch; full posi-
tion, $1.08, next to reading, $1. Classified,
situations wanted, 30 words, three times, 15i;
other classifications, li per word; displayed,
7(f a line. Readers, nonpareil, bottom of news
column, 15f a line.
TIMES — Every evening except Sunday. In-
dependent. Established 1895. W. R. Bucha-
nan, publisher. _ Subscription, $6. Sworn de-
tailed average circulation for six months prior
to April, 1920, 10,801 net paid. 12 to 24 pages,
7 columns; length, 21 in.; width, 2 J/^ in. Can
use matrices.
Advertising rates, agate, 4J^fi a line, flat.
Readers, 25^ aline. Classified, Iji per word.
CAMBRIDGE— Population. 109,456. On
Charles River adjoining City of Boston with
which it is connected by steam and street
railways and subway. IManufactures include
books, confectionery, automobiles, rubber,
steam pumps, soap, furniture, pottery, pianos,
chemicals, etc. 400 industries with invested
capital of $400,000,000, annual output of
$200,000,000 and 35,000 employes. Over 400
different kinds of products, 15 banks and
trust companies with total resources of over
$50,000,000. Seat of Harvard University,
Massachusetts Institute of Technology and
Radcliffe College.
CHRONICLE— Weekly (Sat.). Local. Es-
tablished 1846. Cambridge Chronicle Co.,
publishers. Subscription, .$3.00. Claimed av-
erage circulation for year 1919, 5,380. 12 to 14
pages, 6 columns; length, 19 34 in-; width, 2 J/^.
Advertising rates, $1 an inch; 100 in., 40 cts.
Readers, 15 cts. a line.
FALL RIVER— Population, 124,843. On Mount
Hope Bay and Taunton River, with daily
steamer service to New York (Fall River Line)
and Providence; also served by N. Y., N. H.
and H. railroad. One of the world's largest
cotton manufacturing centers. Has 113 mills,
turning out 2,000 miles of cotton cloth per
day, including all varieties from coarse goods
to delicate dress fabrics; has two large print
works, with capacity of over 6.000,000 yards
of cloth per week. Many finished products
of cotton cloth and yarn are made, including
thread, rope, braids, and lacings, tire fabrics,
clothing, bedding and mops. Other important
products are men's hats, pianos, textile machin-
ery, and .jewelry. Has lately become center
for fuel oil trade, five companies having estab-
lished large plants, one of them a $5,000,000
MASSACHUSETTS
refinery. Weekly payroll of cotton industries,
approximately $400,000. Has numerous fine
schools, churches, parks and public buildings.
Annual value of manufactured products, over
$50,000,000. Bank clearings for 1919, $122,-
450,901.51.
GLOBE — Every evening except Sunday.
Democratic. Established 1885. Fall River
Daily Globe Pub. Co., publishers. Subscrip-
tion, $6. Swj»rn average circulation for six
months prior to Oct., 1920, 8,461* net paid.
12 to 24 pages, 7 columns; length, 21 in.; width,
2}4 in. Can use matrices.
Advertising rates, agate, op a line; 700 lines,
on yearly contract, 4p; 1,000 lines, 3f; 2,500
lines, 2?^?; 5,000 lines, 2i2f!. Position, 25%
extra; last page, 33!^3 extra. Readers, 25!i a
line; to display advertisers, 20 p. Classified,
3^0 per word.
HERALD — Every evening except Sunday.
Independent. Established 1872. Herald Pub.
Co., publishers. Subscription, $6. Sworn
detailed average circulation for six months ending
March, 1920, 10,140 net paid. 10 to 24 pages,
8 columns; length, 21 J2 in.; width, 2 1/12 in.
Can use matrices.
Advertising rates, agate, 6i a line; 1,000
lines or more, Z]/2i- Position, 25% extra.
Readers, 20 cts. a line; preceded and followed
by News, 50 cts. Classified, J^ ct. per word.
NEWS — Every evening except Sunday. Re-
publican. Established 1845. Almy & Milne,
publishers. Subscription, $6. Sworn detailed
average circulation for six months ending March,
1920, 6,396 net paid. 8 to 12 pages, 8 columns;
length, 22 Jo in.; width, 2 J-j in. Can use matrices.
Advertising rates, agate, 2 c a line, flat. Posi-
tion, 10% or 25% extra. Classified, li per word.
FITCHBURG — Population, 41,013. On Nashua
River and 2 railroads. Granite quarries in
vicinity. Industries include the manufacture
of steam engines, foundry and machine shop
products, machine knives, saws, firearms, bicy-
cles, paper, woolen and cotton goods, lace
curtains, bag-filling machines, shoes, horn and
celluloid goods.
R.\IVAAJA — Every evening except Sunday.
Finnish-Socialistic. Established 1905. Raivaaja
Pub. Co., publishers. Subscription, $6. Claimed
average circulation for year 1920, 9,500. 8 pages,
7 columns; length, 21 in.; width, 2 }-4i,n.
Advertising rates, 60p', flat, an inch.
SAKENI A— Monthly (1st). Finnish-Literary.
Established 1906. Raivaaja Pub. Co., publish-
ers. Subscription, $1.50. Claimed average
circulation for year 1920, 11,000. 48 pages, 2 col-
umns; length, 7J2 in.; width, 2)4 in. Can use
mats. Forms close 20th. Advertising rates, $1,
flat, an inch.
SENTINEL — Every evening except Sunday.
Republican. Established 1873. Sentinel Print-
ing Co., publishers. Subscription, $5. Sworn
detailed average circulation for two months end-
ing .July 31, 1920, 9,016, net paid. 10 to 20
pages, 7 columns; length, 21 in.; width, 2% in.
Can use mats.
.Advertising rates, 77^ an inch; 100 in., on
contract, 70c; 250 in., 630; 500 in., 56c; 750 in.,
49 fi. Full position, 14 f an inch extra; next
1921
NELSON CHESMAN & CO.'S RATE BOOK.
85
MASSACHUSETTS
reading, 7i an inch extra. Readers, 15ji a line.
Classified, lHf5 per word.
GLOUCESTER— Population, 24,500. On south
side of C. Ann Peninsula, Boston & Maine
R. R. Regarded as an excellent summer
resort; has one of the largest fishery interests
in America, employing more than 6,000 nien
in haddock, halibut, cod and mackeral fisheries.
Also imports largely coal, salt, lurnber. Lead-
ing industries, ship-building, oil, clothing,
anchors, fish glue, wearing apparel and re-
frigerators and granite of an excellent quality
quarried in vicinity.
TIMES — Every evening except Sunday. In-
dependent. Established 1888. Gloucester
Times Co., publishers. Subscription, $0. Sworn
detailed average circulation for six months end-
ing March, 1920, 6,564 net paid. 8 to 12 pages,
7 columns; length, 20 in.; width, 2)4, in._
Advertising rates, 4c a line; 1,500 lines, on
yearly contract, 3ji; 4,000 lines, 2i/2f!-
GREENFIELD— Population, 15,462. On Con-
necticut River and Fitchburg Division of
Boston & Maine R. R. The largest tap and
die manufactures in the world; other manu-
factured interests are children's carriages,
silverware, cutlery, edge tools and pocket
books.
GAZETTE AND COURIER— Weekly (Sat.).
Republican. Established 1792. E. A. Hall
Publishing Co., proprietors. Subscription, $2.
Claimed average circulation for 1919, 5,000.
12 to 14 pages, 7 columns; length of columns,
20 5^in.; width, 2J^ in.
Advertising rates, $1 an inch; one month,
$2.50; three months, 45(5 an inch; six months,
40c; one year, 35ji.
HAVERHILL — Population, 53,884. On Merri-
mac River, 33 miles from Boston and is served
by the Boston & Maine Railroad. There are
364 industries, including hats, box-boards,
flannel, cement, bricks, boot and shoe manu-
facturing largely engaged in, employing more
than 21,000 persons; also in centre of boot
and shoe cut stock trade. Annual value of
manufactured products, $78,445,965.00.
GAZETTE — Every evening except Sunday.
Ind. -Republican. Established 1798. Haver-
hill Gazette Co., publishers. Subscription, $6.
Sworn detailed average circulation for six months
ending March, 1920, 14..594* net paid. 12 to
24 pages, 7 columns; length, 20 in.; width, 2 J^
in. Can use matrices.
Advertising rates, agate, 8fi a line; 1,000 lines,
on yearly contract, 7«5; 1,500 lines, 6f; 3,000
lines, bl'ii; 5,000 lines, 5i; 7,000 lines, 4I2C;
10,000 lines, 4(f. Position, special page, 25%
extra. Classified, IJ^fi per word.
RECORD— Weekly (Sunday). Established
1902. Record Pub. Co. (Inc.), pubHshers.
Subscription, $1.50. Sworn average circulation
for six months prior to April, 1920, 13,200.
MASSACHUSETTS
12 pages, 7 columns; length, 21 M in.; width, 2J^
in. Can use matrices.
Advertising rates, 75 cts. an inch; on con-
tract one month or longer, 50 cts. Readers, 20
cts. a line. Classified, 10 cts. a line.
HOLYOKE — Population, 60,818. On Connecti-
cut River, 2 railroads. Has immense water
power, there being five miles of canals, on
three different levels, conveying the water to
30,000 horse power of water wheels. Biggest
producing center in the U. S. of envelopes and
fine writing papers and blank books. Manu-
factures paper, cotton and woolen goods, silks,
thread, boilers, machinery and wire, blankets,
pumps, belting, water wheels, hardware, mat-
tresses and leather goods; tobacco grown to
some extent in the localitv. Annual value of
manufactured products, $100,000,000.
NAUTILUS— Monthly (21st). New Thought.
Established 1898. Elizabeth Towne, publisher.
Subscription, $2.50. Claimed average circulation
for year 1919, 50,000. 64 pages, 2 columns;
length, 8 in.; width, 2 in. Forms close 1st.
Advertising rates, $1.50 a line; full page,
$200; J:., $125; M, $70; outside back cover page
(2 colors), $500; inside front cover, $250; inside
back cover, $250.
TELEGRAM — Every evening except Sun-
day. Ind. -Democratic. Established 1898. Hol-
yoke Telegram Pub. Co., publishers. Sub-
scription, $3. Sworn average circulation for
six months prior to April, 1920. 9,120* net
paid. 8 to 16 pages, 7 columns; length, 21 H in- 1
width, 2 \'s in. Can use matrices.
Advertising rates, agate, 4f! a line; 1,400
lines, Zlii: 2,800 lines, Zi. Mail Order, Real
Estate, Financial, 4fi, flat, a line. Position,
10% and 25% extra. Classified, li per word.
Readers, 15^ a line; first page, 40(i.
TRANSCRIPT — Every evening except Sun-
day. Progressive. Transcript Pub. Co., pub-
lishers. Established 1882. Subscription, $6.
Sworn average circulation for six months prior
to April, 1920, 12,352 net paid. 8 to 12 pages,
7 columns; length, 21}^ in-: width, 2)4 in. Can
use matrices.
Advertising rates, agate, 7 cts. a line; 6 times,
or 1,000 lines, on yearly contract, 6f!; 26 times,
or 3,000 lines, 5(i; 39 times, or 5,000 lines, 41^?!;
52 times, or 7,000 lines, 4?J; 104 times, or 10,000
lines, 3'2fi. Classified, 7?! a line. Readers,
15?! a line.
LAWRENCE — Population, 94,270. On Merri-
mac River and is served by Boston and Maine
R. R. Has immense water power. Is the
largest woolen cloth manufacturing centre in
the United States; also has foundry and
machine shops; shoe factories; bobbin works;
paper mills and very large cotton mills. Law-
rence, with its environs, employs upwards of
forty thousand operatives, to whom are paid
annually nearly thirty millions of dollars in
wages.
A DVERTISING is difficult because you must make the man stop thinking
■** as he thinks and make him think ''s you think ^""^ interested in the
thing you are interested in.
86
NELSON CHESMAN & CO.'S RATE BOOK.
1921
MASSACHUSETTS
MASSACHUSETTS
EAGLE — Morning edition of Tribune which
see.
SUN AMERICAN — Every evening except
Sunday and SUNDAY SUN. Democratic.
E.stablished 1861. * Sun .Imerican Pub. Co.,
publishers. Subscription, .S6. Claimed average
circulation for six |months ending March, 1920,
Daily, 5,100; Sunday, 15,700. 10 to 32 pages,
7 columns; length, 20 Ji in.; width, 2J^ in. Can
use mats.
Advertising rates, daily, 45 f an inch; Sunday
Sun, 60(f an inch.
SUN — Sunday edition of Sun American,
which see.
TELEGRAM — Every evening except Sun-
day. Republican. Established 1884. Kim-
ball G. Colby, publisher. Subscription, $6.
Sworn detailed average circulation for six months
ending March, 1920, 8,435 net paid. 12 to 24
pages, 7 columns; length, 20 in.; width, 2}i in.
Can use mats.
Advertising rates, agate, 6f; a line; 13 times,
or 1,000 lines, on yearly contract, 5e; 26 times,
or 2,000 lines, 4;^c; 52 times, or 3,000 lines, 40;
78 times, or 5,000 lines, 3}yie: 104 times, or
7,000 lines, 3^. Position, 12J^% or 25% extra.
Classified, 10 per word. Readers, 20 e a line.
TRIBUNE — Every evening except Sunday.
EAGLE, every morning except Sunday. Demo-
cratic. EstabHshed 1890. Hildreth & Rogers
Co., publishers. Sworn detailed average cir-
culation for six months ending March, 1920,
morning, 1,717*; evening, 11,988*; combined,
13,705* net paid. 8 to 24 pages, 8 columns;
length, 22,4 in.; width, 2 1/12 in. Can use
matrices.
Advertising rates, agate, combined, 80
a line; 1,000 lines, on yearly contract, 60;
over 3,000 lines, 5c; books, magazines, etc., 50,
fiat. Position, 10 and 25 9c. Readers, lOfi a
line; first page, 200. Classified, Ip per word.
LOWELL— Population, 112,479. On Merrimac
River, at mouth of Concord River and is served
by N. Y., N. H. & H. and Boston and Maine
Railway Systems. Has immense water power
which through a system of seven and a half
miles of canals, developes 30,000 horse power
daily. Is one of the greatest textile manu-
facturing cities in the L". S., including cotton,
woolen worsted, knitting, felt, hosiery and
carpet mills and bleaching and dyeing works;
other extensive manufactures are leather shoes,
automobile accessories, cartridges, machinery,
various kinds of tools, electric goods, rubber
goods, foundry and machine shop products
and patent medicine. Annual income from
the various industries, $75,000,000.
COURIER-CITIZEN— Every morning and
evening except Sunday. Independent. Es-
tablished 1845. Courier -Citizen Newspaper
Co., publishers. Sworn average circulation for
six months prior to April, 1920, 17, 147 net paid.
10 to 32 pages, 7 columns; length, 21 in.; width,
23^ in. Can use matrices.
Advertising rates, 4 Jo cts. a line; editorial
page, GKj!; last page, 90; first page, 180. Posi-
tion, 10 or 25 "Jp extra. Readers, 300 a line.
Classified, 9^ a line.
SUN — Every evening except Sunday. Demo-
cratic. Established 1878. John H. Harrington,
publisher. Subscription, $6. Sworn detailed
average circulation for .six months prior to April,
1920, 19,040* net paid. 8 to 24 pages, 7 col-
umns; length, 20 in.; width, 2 J/g in. Can use
matrices. '
Advertising rates, agate, 70 a line; 1,000
lines on yearly contract, 6ii>0; 2,000 lines,
60; 3,500 lines, 5?40; 5,000 lines, 5320; 7,000
lines, 50. Position, 15 and 25^0 extra. Readers,
250 a line. Classified, 1^20 per word.
TELEGRAM— Weekly (SUN.). Indepen-
dent. Established 1898. D. A. Long, publisher.
Subscription, $1.50. Claimed average circula-
tion for year 1919, 17,849 net. 16 to 32 pages,
8 columns; length, 22 in.; width, 2 }'s in- Can
use mats.
Advertising rates, agate, 60 a line; 2,000
lines, on yearlv contract, 50; 5,000 lines, 40;
10,000 lines, 3} 20- Position, 25 fc; first page,
100% extra. Readers, 25f! a line. - Classified,
li per word.
LYNN — Population, 99,148. On Massachusetts
Bay and is served by two railroads. Is the
shopping center of a population of more than
200,000. Most extensive business in leather
and morocco; biggest manufacturing center
in the U. S. for ladies' and children's shoes
— more than 18,000 people are employed in
this industry alone — last, cut sole and button
hole factories; manufacture of machinery
and a great many other thri\'ing industries.
More than 15,000 hands employed at General
Electric Co.'s works. Annual value of manu-
factured products, $100,000,000.00.
ITEM — Every evening except Sunday. Re-
publican. Established 1876. Hastings & Sons
Pub. Co., publishers. Subscription, $6. Sworn
detailed average circulation for six months ending
March, 1920, 15,504* net paid. 12 to 26 pages,
8 columns; length, 22 in.; width, 2 1/12 in.
Can use matrices.
Advertising rates, agate, 10 f! a line; 700 lines,
on yearly contract, 6e; 1,400 lines, 5 520; 2,800
lines, 50; 4,200 lines, 5f ; 7,000 lines, 4 He: 10,000
lines, 4t; insertions, 800; 100 in., on yearly con-
tract, 75c; 200 in., 650; 300 in., 550; 500 in.,
500; 1,000 in., 420. Books and magazines,
schools and colleges, 4«! a line. Position, 10
and 25% extra. Classified, IO0 a line. Readers,
300 a line.
TELEGRAM-NEWS— Every evening except
Sunday; SUND.-VY morning. Independent.
Established 1912-1897. The Lynn Telegram
(Inc.), publishers. Subscription, $6. Sworn
detailed average circulation for six months ending
March, 1920, daily, 16,574 net paid; Sunday,
10,830 net paid. 12 to 24 pages, 8 columns;
length, 20 in.; width, 2 1 12 in. Can use matrices.
Advertising rates, agate, 4 cts., flat, a line.
Position, 10% or 25% ; front pages, 100% extra.
Readers, 15 cts. a line. Classified, 1 ct. per word.
MALDEN — Population, 48,900. On Boston
and Maine R. R. (two lines). Extensive
business in rubber boots and shoes, leather
boot and shoe lasts, woolen and print goods,
fire hose, .\nnual value of manufactured
products, $13,200,000.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
87
MASSACHUSETTS
NEWS — Every evening except Sunday. Re-
publican. Established 1892. F. A. Bayrd, pub-
lisher. Subscription, $3. Sworn average cir-
culation for six months prioj to April, 1920,
8,378 net paid. 4 to 8 pages, '7 columns; length,
21 in.; width, 2% in.
Advertising rates, 75ji an inch; 100 in., 55fi;
300 in., 50(5; 500 in., 45?!; 1,000 in., 35si an inch.
NEW BEDFORD— Population, 121,217. On
Buzzard's Bay and Acushnet River and is
served by N. Y., N. H. & H., R. R. Port of
entry with fine harbor; coal distributing center.
Leads the United States in the production
of fine yarn and cloth. Industries also in-
clude factories manufacturing shoes, silver-
ware, paper, soap, candle, glass, iron, sash
and door, screws, leather, copper, iron, sperm
and whale oil, carriage, chair; also silk and
rubber mills and glass cutting establishments.
Annual value of manufactured products,
$175,000,000.00.
MERCURY — Morning edition of Standard-
which see.
STANDARD — Every evening except Sunday;
SUNDAY morning and MERCURY, every
morning except Sunday. Republican. Estab-
lished 1850. E. Anthony & Sons (Inc.), and
Mercury Pub. Co., publishers. Subscription,
daily. Standard or ^lercury, $7; Sunday, $3.
Sworn detailed average circulation for six months
ending March, 1920, Standard, 22,495*; Mercury,
5,012*; combined, 27,507* net paid; Sunday
Standard, 22,993* net paid. Standard, 12 to
24 pages; Mercury, 8 to 24 pages, 7 columns;
length, 21 in.; width, 2% in. Can use mats.
Advertising rates, agate. Standard and i\Ier-
cury, combined, or Sunday edition, 7i a line;
full position, 9 and 10 p; outside or editorial
pages, 20e. Readers, 400 a count line. Classi-
fied, either edition, lOf! a line.
TIMES — Every evening except Sunday; SUN-
DAY morning. Independent. Established
1902. David L. Barker, publisher. Subscrip-
tion, daily, S6; Sunday, $1.50. Sworn average
circulation for six months prior to April, 1920,
daily, 5,208 net paid; Sunday, 5,208 net paid.
Daily, 10 to 16 pages; Sunday, 16 to 24 pages,
7 columns; length, 20 in.; width, 2K in- Can
use matrices.
Advertising rates, 50 cts. an inch; 50 in.,
on yearly contract, 40 cts.; 100 in., 30 cts.;
301 in., 25 cts.; 501 in., 20 cts. Position, first
page, 60 cts., flat, an inch.; full position, 25%
extra. Readers, 15 cts. a line. Classified, H ct.
per word.
NEWBURYPORT— Population, 16,985. At
the mouth of the Merrimac River, known as
the "Gateway to the World's Greatest Valley
of Industry", in a retail center for 45,000
people. Is the Summer Resort City of the
Merrimac Valley, Salisbury and Hampton
Beaches, Plum Island, Grape Island, Ipswich
Bluffs, Parker River and Lake Attitash, all
being within a few miles of the city. Is
on the Eastern and Western Branch of the
Boston & Maine Railroad, located 38 miles from
Boston. Industries include manufacture of
boots and shoes, silverware, combs, electrical
goods, ovens, machinery, carriages, cotton
goods, paper and wooden boxes, fire proof
MASSACHUSETTS
doors and foundry goods. Annual value of
manufactured products, $18,000,000.
NEWS — Every evening except Sunday. In-
dependent. Established 1887. News Pub.
Co. (Inc.), publishers. Subscription, $6. Sworn
detailed average circulation for year ending
June, 1920, 5,365* net paid. 8 to 24 pages,
7 columns; length, 20 in.; width, 2 3^ in. Can
use mats. .
Advertising rates, $1 an inch; 100 in., within
one year, 28?. Position, 15, 25 or 50% extra.
Classified, 4 lines, one time, 25fi. Readers, 25p
a line.
NORTH ADAMS— Population, 22,035. On the
main line of the Boston Maine R. R. between
Boston and Troy and a Boston & Albany R. R.
Terminal with direct express service to New
York City over the Harlem Division of the
New York Central. Here are located two of
the largest Print Works in this country. There
are shoe shops, machine shops, cotton mills,
woolen mills and various other industries whose
big pay rolls put money into circulation
throughout this entire section.
TR.A.NSCRIPT — Every evening except Sun-
day. Independent Established 1895. A. W.
Hardman, publisher. Subscription, $7. Sworn
average circulation for six months ending March,
1920, 7,992* net paid. 10 to 16 pages, 7 columns;
length, 21 in.; width, 2}4 in. Can use matrices.
Advertising rates, agate, 4f! a line; 13 times
or 1 ,500 lines on yearly contract, 3 J2 sS ; 26 times or
2,000 lines, 3}ii; 52 tjmes or 3,500 lines, 3fS;
78 times or 5,000 lines, 2 34{!; 104 times or 7,000
lines, 2J-2^. Position, 15 and 25% extra. Read-
ers, 10(i aline. Classified, Iji per word.
NORTHAMPTON— Population, 21,951. On
three railroads, near Connecticut River. Ex-
tensive manufactures of cutlery, baskets,
sewing silks, satins, silk hosiery, tooth and
toilet brushes, etc. Florence and Leeds both
within the city limits and the locations of
Smith College for Young Ladies, State Lunatic
Asylum and Clarker Institute for Mutes.
HAMPSHIRE GAZETTE— Every evening
except Sunday. Ind. -Republican. Established
1890. Henry S. Gere & Sons, publishers. Sub-
scription, $5. Sworn detailed average circulation
for six months ending March, 1920, 5,829 net
paid. 10 to 16 pages, 7 columns; length, 20
in.; width, 2}-^ in. Can use matrices.
Advertising rates, .56(5 an inch; 50 in.,
within one vear (including position), 49 f!; 100
in., 420; 2.50" in., 35f; 500 in., 28(i; 750 in., 25fi.
Composition, 7p an inch additional. Position,
12^2% or 25%, extra. Readers, 10(i a line;
telegraphic or pure reading, 200; headline counts
double. Classified, 1 fi per word; 3 consecutive
insertions, 2c; 6 insertions, 3f!.
PITTSFIELD— Population, 41,715. Situated
in the center of the Berkshire Hills and is
served by Harlem Div. of N. Y. Central,
Boston & Albany and N. Y., N. H. & H.
Railway Systems. Engaged extensively in the
manufacture of cotton and woolen goods,
electrical machinery, fine stationery, knit goods,
auto accessories, silk braid, spool silk, paper
boxes, men and boys' clothing, shirts, fine
grade of paper and paper making machinery
Annual value of manufactured products
88
NELSON CHESMAN & CO.'S RATE BOOK.
1921
MASSACHUSETTS
approximate, $46,000,000.00 divided between
about 0-i different manufactured articles.
Nine banks; resources, S29,852,ooo.98.
EAGLE — Every evening except Sunday and
Wednesday, and WEEKLY, Wednesdays. Re-
publican. Established 1789. K. B. Miller,
publisher. Subscription, daily, S6; weekly,
$1. Sworn detailed average circulation for six
months ending March, 1920, daily, 14,846 net
paid; weekly, lo,9TS net paid. Daily, 12 to 24
pages; weekly, 16 to 24 pages, 8 columns; length,
22 in.; width, 2 J/g in. Can use mats.
Advertising rates, daily or weekly, (combina-
tion) 70c aninch; 1 to loinches, on contract, 67f!;
15 to 30 in., 62p; 30 to 50 in., o7i; daily only,
50 in., 52p; 100 in., 49f; 250 in., 45^; 500 in.,
'12/; weekly, 50 in., 59f; 100 in., oQr, 250 in.,
52c. Position, 10, 15, 20 or 25% extra. Readers,
daily or weekly, 10 cts. a count line; telegraphic,
35«5. Classified, daily or weekly, 2t per word.
SALEM— Population, 44,000. On Atlantic Sea
Coast, Boston & Elaine R. R. Port of entry
with very large coasting trade, more particu-
larly in the importation of coal, lumber, etc.
Manufactures extensively boots and shoes,
leather and cotton goods, toys and machinery.
Peabody Museum; East India Marine Hall,
Hawthorne Birthplace and Essex Historical
Institute located here.
LITTLE FOLKS— Monthly (1st of month).
Juvenile. Established 1897. S. E. Cassino
Co., publishers. Subscription, $1.50. Claimed
average circulation for year ending June, 1920,
104,000 net paid. 48 to 62 pages, 2 columns;
length, 8}i in.; width, 21-2 in. Forms clofee 10th
of second month prfeceding.
Advertising rates, agate, 75p a line; full page,
$150; l-s, H and 3'2 pages, pro rata; second and
third covers, black and white, $225.
NEWS — Every evening except Sunday. Re-
publican. Established 1880. Salem News
Pub. Co., publishers. Subscription, $9. Sworn
average circulation for six months ending March,
1920, 18j811 net paid. 8 to 10 pages, 8 columns;
length, 221/^ in.; width, 2 in. Can use matrices.
Advertising rates, agate, loi a line; 3
times, 12«<: 4 times, lOf; 700 lines, on yearly
contract, 12)!; 1,400 lines, Qi; 3,500 lines, 8i;
7^000 lines, 7i. Readers, 20?i a line. Classi-
fied, 25 words, 50ji.
SOMERVILLE— Population, 86,854. On Bos-
ton & Maine R. R., 2 miles distant from Boston.
Has iron foundries, tube and jewelry works,
tanneries and meat packing houses. Value
of stock and material used, $42,237,455. An-
nual payroll of $3,542,479. Annual value of
manufactured products, $50,279,057.
JOURNAL— Weekly (Fri.). Ind.-Republi-
can. Established 1870. J. O. Hayden, pub-
lisher. Subscription, $2. Circulation — not
given by publisher. 12 pages, 6 columns; length,
21}^ in.; width, 2}4- Can use mats.
Advertising rates, 1 inch, one time, $1; one
month, $2.50; three months, $6. Readers, 15
and 25^ a line.
PRESS— Weekly (Fri.). Independent-Re-
publican. Established 1900. Somerville Press
(Inc.), publishers. Subscription, $1.50. Sworn
MASSACHUSETTS
average circulation for year 1919, 5,587. 10
pages, C columns; length, 19 3-4 in.; width, 2}4
in. Cannot use mats.
Advertising rates, one inch one time, $1;
100 in., on yearlv contract, 38j2f an inch; 500
in., 35c; 1,000 in., 30c. Position. 25% extra.
Readers, 15i a line. Classified, 1^ per word.
See advertisement on page 402.
SPRINGFIELD- Population, 129,338. On Con-
necticut-River, and is served by four railroads.
Has excellent water power; industries include
the manufacture of firearms, fine paper and
envelopes, automobiles, motorcycles, mag-
netos, games, kindergarten supplies, machin-
ery, cotton and woolen goods and railroad
and trolley cars. Amount expended on new
buildings and alterations during 1919, S5,-
879,845. Annual value of manufactured
products, $95,719,014. Bank clearings dur-
ing 1919, $226,986,371.27.
FARM AND HOME— Monthly (1st.). Two
Eastern and Western editions. Agricultural.
Established 1880. Phelps Publishing Co., pub-
lishers. Subscription, 250. Sworn detailed
average circulation for six months ending June
30, 1920, 673,230*. 24 pages, 4 columns; length,
13 11/14 in.; width, 2^i in. Forms close 10th.
Advertising rates, ag3.te, either edition, $1.75,
flat, a line; both editions, $3.50.
NATIONAL GRANGE— Monthly (10th).
Agricultural. Established 1903. National
Grange, publishers. Subscription, 50 (^. Claimed
average circulation for year 1919, 40,000. 24
to 40 pages, 4 columns: length, 13^4' in., width
2 38 in. Cannot use mats. Forms close 28th
preceding to 2nd. Office, 17 Westfield St.
Advertising rates, agate, 20 c a line, flat.
Readers, 20c a line. Classified, 3ff per word.
NEW ENGLAND HOMESTEAD— Weekly
(Sat.). Agricultural. Established 1867.
Orange Judd Co., publishers. Subscription, $1.
Sworn detailed average circulation for year 1919,
56,116* net. 24 to 32 pages, 4 columns; length,
13?4in.; width, 2mn.
Advertising rates, 4of! a line. Classitied,
60 per word.
NEWS — Evening edition of Republican, which
PATRIOTISM — Monthlv (25th preceding).
Literary. Home. Established 1910. Colon-
ial Pub. Co., publishers. Subscription, $1.
Circulation — not given by publisher. 28 pages,
4 columns; length, 12 in.; width, 2}4 in. Can-
not use matrices. Forms close 15th month
preceding. Office, 264 Main St.
Advertising rates, agate, 50 cts. a line.
REPUBLICAN — Every morning including
SUNDAY, and NEWS — Every evening except
Sunday. Independent. Established 1824.
Richard Hooker, publisher. Subscription, morn-
ing, $8; evening, $3.50; Sunday, $2. .50. Sworn
detailed average circulation for six months end-
ing March, 1920, morning, 14,055; evening,
34,502; combined, 48,557* net paid; Sunday,
18,635 net paid. Daily, 14 to 24 pages, Sunday,
36 to 50 pages; 8 columns; length, 20 M in-I
width, 2 1 12 in. Can use matrices.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
89
MASSACHUSETTS
Advertising rates, agate, daily, morning and
evening, combined, 12fi a line, flat; Sunday,
714^. ROTOGRAVURE Section (Sunday Edi-
tion), Ilea line. Position, 12 J/2 or 25% extra.
Classified, daily, 25f a line; Sunday, 9f . Read-
ers, daily or Sunday, 30 p a count line.
UNION — Every morning including Sunday,
and every evening except Sunday. Republican.
Established 1864. John D. Plummer, publisher.
Subscription, morning or evening, $6; Sunday,
$3. Sworn detailed average circulation for six
months ending March, 1920, daily, 48,870 net
paid; Sunday, 33,229 net paid. Daily, 16 to
36 pages; Sunday, 40 to 72 pages, 8 columns;
length, 22 in.; width, 2 Vg in. Can use mats.
Advertising rates, agate, daily or Sunday,
17p a line; 13 times, or 1,000 lines, on yearly
contract, 16p; 26 times, or 2,000 lines, 15^;
39 times, or 3,000 lines, 14 $5; 52 times, or 4,000
lines, 13j!; or 156 times, or 5,000 lines, 12c.
Positions, 10 and 25% extra. Readers, 50 p a
line. Classified, 15f a line.
TAUNTON— Population, 39,600. County S«at
of Bristol County, at head of navigation on the
Taunton River, and is a junction point for the
New York, New Haven & Hartford R. R.
divisions running east, west, north and south.
Railroad machine shops are located here. An
important manufacturing center, including cot-
ton mills, foundries, brick and tile, nail and
tack and copper works; leather novelties, silk,
shoe, eyelet, twist drill, oil cloth, paper box,
solid silverware, britannia ware, silver plate
ware and jewelry factories and large stove
industries. Bristol Academy, Bristol County
Agricultural School and a State Insane Hos-
pital are located here. Annual value of manu-
factured products exceeding $15,000,000.00.
GAZETTE — Every evening except Sunday.
Republican. EstabHshed 1848. Wm. Reed
Sons Co., publishers. Subscription, $6. Sworn
detailed average circulation for six months ending
March, 1920, 7,723* net paid. 8 to 16 pages,
8 columns: length of columns, 22 in.; width,
2 1/16 in. Can use matrices.
Advertising rates, agate, 3i a line; in posi-
tion, 4i; full position, ojf. Readers, 25f. Classi-
fied, If per word.
WORCESTER— Population, 179,141. Second
largest city in the state. 44 miles west of
Boston. Served by Boston & Maine, N. Y.,
N. H. & H. R. R., Boston & Albany Railway
Systems. The largest inland city in the United
States, not on a waterway. Industries in-
clude auto machinery, boots and shoes, box
machinery, bicycle and auto chains, crank
hangers, corsets, envelopes, grinding wheels,
leather belting, looms, machinists' tools,
organ materials, steel and wire goods, woolen
mills. The seat of Clark University, Clark
College, Worcester Academy, Worcester School
of Technology, State Normal School, Holy
Cross and Assumptionist Colleges. Annual
value of manufactured products (estimated),
$175,000,000.
GAZETTE — -Every evening except Sunday.
Independent. Established 1801. Geo. F.
Booth, publisher. Subscription, $3. Sworn
detailed average circulation for six months end-
ing March, 1920, 29,625 net paid. 12 to 24
pages, 8 columns; length, 21 in.; width, 2 1/12
in. Can use matrices.
MASSACHUSETTS
Advertising rates, agate, 14^ a line; 6 times or
1,000 lines, 13f; 13 times, or 1,500 lines, 12jf;
26 times, or 3,000 lines, 11 f!; 78 times, or
5,000 lines, lOj*; 7,000 lines, 9J^j!; 104 times,
or 10,000 lines, 9fi. Position, li or 2f! extra;
page 2 or 3 (no position guaranteed), 33H %
extra; first page, $4 an inch. Classified, 2p per
word; displayed, 12^ a line. Readers, (minion),
50^ a line;"500 lines, 350; 1,000 lines, lOfS;
first page, $2.50.
L'OPINION PUBLIQUE— Every evening ex-
cept Sunday. French-Independent. Estab-
lished 1893. Belisle Printing & Pub. Co.,
publishers. Subscription, $6. Sworn average
circulation for six months prior to April, 1920,
5,389* net paid. 8 pages, 6 columns; length,
20 3^2 in.; width, 2 5/12 in. Can use mats.
Advertising rates, 90 ?i an in.; 1 week, 55(i;
one month, 45j!; 100 in., on yearly contract,
50j5; 250 in., 46^; 500 in., iSi; 750 in., 40e; 1,000
in., 36p. Position, 15 or 25% extra. Transla-
tions free. Readers, lof a count line. Classi-
fied, Sf a line.
POST — Every evening except Sunday. In-
dependent. Established 1891. John H. Fahey,
publisher. Subscription, $6. Sworn detailed
average circulation for six months ending March,
1920, 23,833* net paid. 12 to 32 pages, 8 col-
umns; length, 211.^ in.; width, 2 1/12 in. Can
use mats.
Advertising rates, agate, 8p, flat, a line; full
position, lOC; first page, 20ji; page, 2 or 3, (full
position), llf!. Classified, 2p per word; dis-
played, lOfi a line. Readers, 30fi a line; first
page, 50c.
SCHOOL ARTS MAGAZINE— Monthly (20th
of month preceding, except July and August).
Educational. Established 1901. Davis Press
(Inc.), publishers. Subscription, $3. Claimed
average circulation for the year 1919, 6,200.
80 pages, 2 columns; length, 8}4 in.; width, 2 5^8
in. Cannot use mats. Forms close 1st of month
preceding. Office, 25 Foster St.
Advertising rates, agate, 60 j! a line; full page,
$75; }4, $45; H, $30; H, $25. Discounts of
3, 5 or 10%. on 3, 5, or 10 insertions within one
year. Back cover, $110; inside covers, $80.
SVE A— Weekly (Wednes.). Swedish-Ind.
Established 1897. Svea Pub. Co., publishers.
Subscription, $2. Claimed average circulation
for six months ending June, 1920, 35,309. 20
pages, 8 columns; length, 23 ?4 in.; width, 2>i
in. Can use matrices.
Advertising rates, agate, 14 fi a line. Dis-
count of 5 % on 10,000 line contracts. Position,
20% extra. Readers (brevier), 30fi a hne.
TELEGRAM — Every morning including SUN-
DAY. Republican. Established 1884. Tele-
gram Newspaper Co., publishers. Subscrip-
tion, $8. Sworn detailed average circulation for
three months ending March, 1920, daily, 33,153*
net paid; Sunday, .39,071* net paid. Daily,
16 to 26 pages; Sunday, 48 to 72 pages, 8 col-
umns; length, 211^ in.; width, 2^ in- Can use
matrices.
Advertising rates, agate, daily, 16(5 a line;
Sunday, 18 5!; 1,000 lines, on yearly contract,
140 or 160; 3,000 lines, 120 or 140; 5,000 lines,
110 or 130; 10,000 lines, 100 or 120. Position,
15 and 25 %o extra. Classified, 2^ per word.
Readers, 200 a count line; first page, $1.50.
90
NELSON CHESMAN & CO.'S RATE BOOK.
1921
MICHIGAN
ADBIAN — Population, 1919 estimate, 11,878.
Is served by three railroad systems with ten
radiating steam railway lines and one inter-
urban line. In the center of fine farming
section and shipping point for live stock,
grain and dairy products; industries include
phonograph, piano, furniture, auto accessories,
wire fence, screen doors, razor strops, drawing
tables, electric bells, knit goods, condensed
milk, etc. Seat of Adrian College and St.
Joseph's Academy and State Industrial Home
for Girls. Annual value of manufactured
products, $15,000. Bank Clearings during
year ending June, 1920, $11,415,174.16.
MICHIGAN PATRON — Monthly (15th).
Grange and Agricultural. Established 1902.
The Patron Publishing Co., publishers. Sub-
scription, 25 (i. Sworn average circulation for
year ending June, 1920, 18,500. 6 pages, 7
columns; length, 21 in.; width, 2li in. Forms
close 1st. Can use matrices.
Advertising rates, agate, lOji a line, flat.
TELEGRAM — Every evening except Sunday.
Independent. Established 1892. Stuart H.
Perry, publisher. Subscription, $7.50. Sworn
detailed average circulation for six months ending
March, 1920, 10,266* net paid. 8 to 12 pages,
8 columns; length, 21 in.; width, 2 in. Can
use mats.
Advertising rates, agate, Sl^i, flat, a line.
Position, 10% or 25% extra. Classified, Ij!
per word. Readers, 12^ per count line.
ANN ARBOR— Population, 19,516. On Huron
River, 2 railroads and 1 interurban. Fine
farming country. Largest steel ball factory
in the world; other articles manufactured
are broaches and broaching machinery, stamp
metal parts, grey iron castings, springs, wind-
shields, wire fence, gates, etc., trailers, drop
forgings, chucks, trolley supplies, carburetors,
machine tools, furniture, lamps, silk lamp
shades; commercial balers; scientific apparatus
and instruments, pharmaceutical and toilet
aTticles, agricultural implements, hay presses,
silo fillers, chemicals, toys, rugs, lace curtains,
ladies' suits and corsets. Seat of University of
Michigan and University School of Music.
Student population, 9,800. Annual value of
manufactured products, $12,000,000. Bank
clearings during 1919, $22,775,222.85.
TIMES-NEWS — Every evening except Sun-
day. Independent. Established 1835. Times-
News Co., publishers. Subscription, $7.80. Sworn
average circulation for six months prior to April,
1920, 7,524 net paid. 8 to 16 pages, 8 columns;
length, 20 in.; width, 2 in. Can use matrices.
Advertising rates, agate, 3V2C a line, flat;
in position, 4J-^fi. Readers, loe aline; following
news, 25f'; first page, 50if; bold face, double.
Classified, 2f per word.
BATTLE CREEK — Population, 36,164; Camp
Custer — Army Training Camp — 36,000 soldiers,
located here. On Kalamazoo River and is
served by three railroads. Has fine water
power and surrounded by excellent fruit, grain
growing and wool producing section. Manu-
factures include threshing machines and en-
gines (2 big plants), 3 big steam pump plants,
paper mill, gas stove plant, twist drills, steel
products, brass specialty plant, printing press
plant, paper cartons and fibre shipping cases,
largest cereal food center in the world, largest
sanitarium in the world with 2,000 transient
population. 94 % of population are American
born and 70% own their homes. Bank de-
posits over $26,164,726.30. Annual pay roll
exceeds $12,000,000. Annual value of manu-
factured products, exceeds, $40,000,000.
DOGDOM— Monthly {1st). Kennel. Es-
tablished 1900; F. E. Bechmann, publisher.
Subscription, $2.00. Claimed average circula-
tion for year 1920, 7,500. 56 pages, 2 columns;
length, 8% in.; width, 1% in. Cannot use
matrices. Forms close, 10th.
Advertising rates, .$4 an inch; full page, $48;
Vi, $16; H, $9. Discounts, 5%, 10% or 20% on
3, 6 or 12 month contract, to be paid quarterly
in advance.
DOG FANCIER— Monthly (1st). Kennel.
Established 1891. Eugene Glass, publisher.
Subscription, $1.50. Claimed average circulation
for year 1919, 6,500. 48 pages, 3 columns;
length, 9 in.; width, 2J^ in. Cannot use mats.
Forms close 20th.
Advertising rates, $2.00 an inch.
ENQUIRER-NEWS — Every evening except
Sunday; SUNDAY morning. Ind. -Republican.
Established 1900. Enquirer-News Co., pub-
lishers. Subscription, $7.50. Sworn detailed
average circulation for three months ending
March, 1920, daily, 11,202; Sunday, 8,335. 12 to
24 pages, 8 columns; length, 21 in.; width, 2 1/12
in. Can use mats.
Advertising rates, daily or Sunday, 91? an
inch; 100 inches, 63(i; 200 inches, 56f . Full posi-
tion 331/3% additional. Readers, lofi a count
line. Classified, 9p a line.
GOOD HEALTH— Monthly (1st). Home
Health. EstabUshed 1865. Good Health Pub.
Co., publishers. Subscription, $2.50. Detailed
average circulation for year 1920-21, 20,248*.
80 to 88 pages, 1 column; length, 8 in.; width,
2^i in. Forms close 15th.
Advertising rates, agate, 30 cts. a line; full
page, $60; H and J^ pages, pro rata.
MOON JOURNAL — Every evening except
Sunday. Ind. -Republican. Established 1915.
Moon Journal Co., publishers. Subscription,
$6. Sworn average circulation for six months
ending March, 1920, 5,944 net paid. 8 to 24
pages, 8 columns; length 21 in.; width, 2 in.
Can use matrices.
Advertising rates, agate 3f! a line; 200 in.;
on contract, 2 "-2 c a line. Position, 15 or 25% extra.
Readers. lOp a line. Classified, 1 H)i per word.
See advertisement on page 314.
POULTRY BREEDER — Monthly (1st).
Poultry. Established 1885. J. Wesley De-
Rees and Carl A. Schneppe, publishers. Sub-
scription, 50 cts. Claimed average circulation
for year 1919, 17,000. 24 to 40 pages, 3 columns;
length, 10 in.; width, 2 1 12 in.
Advertising rates, an inch, $2; six months,
$1.50; one year, $1.25 an inch.
1921
NELSON CHESMAN & CO.'S RATE BOOK.
91
MICHIGAN
BAY CITY — Population, 47,544. On Saginaw
Bay and is served by Grand Trunk; Detroit,
Bay City & Wn.; Michigan Cent.; Pere
Marquette and Detroit & Mack. Railway
Systems; also Mich. Railway Co. — direct elec-
tric lines to Detroit. Coal mines in vicinity
and extensive fisheries. Industries include
salt production, the manufacture of wrecking
cranes, automobile bodies, auto trucks, trans-
formers, knit goods, ready to erect houses,
lumber, chemicals, chicory and beet sugar.
Annual value of manufactured products,
$75,000,000.
TIMES-TRIBUNE — Every evening except
Sunday. Ind. E.stablished 1872. Booth Pub.
Co., publishers. Subscription, $7.80. Sworn
detailed average circulation for three months
ending March, 1920, 17,111* net paid. 8 to
32 pages, 8 columns; length, 21}^ in.; width,
2 1/12 in. Can use matrices.
Advertising rates, agate, 5f a line, flat. Classi-
fied, lH(i per word. Readers, 200 a line.
BENTON HARBOR— Population, 12,000. On
Lake Michigan and is served by Pere Mar-
quette; Cleve., Cinn., Chic. & St. L. Mich.
Cent. Railway Systems. General farming
and center of fruit growing region and is the
most important shipping point for said com-
modities on the lake; also extensive trade in
lumber and barrel staves, headings and hoops.
Group of mineral springs in vicinity, whose
waters are shipped for medicinal purposes.
Other industries of importance are furniture
and overall factories; paint, fruit package, cider
and vinegar works; iron and brass foundries.
SUCCESSFUL BANKING— Monthly (1st,)
Banking — Officials and Employes. Established
1919. Successful Banking Pub. Co., publishers.
Subscription, $1. Claimed average circulation
for year ending March, 1920, 25,000. 72 pages,
2 columns; length, 6J-^ in.; width, 2 in. Cannot
use matrices. Forms close 1st of month pre-
ceding.
Advertising rates, quarter page, $20; half page,
$40; full page (two colors), $75; second and third
cover (one color), $87.50; fourth cover (one color),
$100; double center spread (two colors), $250.
DETROIT — Population, 1,088,923. On Detroit
River between Lakes St. Clair and Erie. Is
served by 19 separate railroad lines or divis-
ions. Has excellent harbor and vast shipping
interests. Leads the world in number and
value of automobiles manufactured. Is also
one of the leading aluminum castings, brass
and bronze products, druggists' supplies, soda
ash, stoves, tobacco and other lines. Value of
manufactured products in 1919, $1,500,000,000.
Building construction first four months of
1920, $.34,586,455. Internal revenue receipts
in 1919, $209,162,186; imports (1st 11 mo.),
$68,725,140; exports {1st 11 mo.) $268,242,854.
Bank Clearings during 1919, $4,515,920,674.
ABEXD-POST — Every evening except Sun-
day. SUNDAY morning and FAMILIEN
BLAETTER, semi-weekly. Tuesdays and Fri-
days. German-Republican. Established 1854.
August Marzhausen, proprietor. Subscription,
daily, $10.20; semi-weekly, $2.50. Claimed aver-
age circulation for year ending June, 1920, daily,
18,100; Sunday, 18,100; semi-weekly not given
by publisher. 8 pages; Sunday, 16 pages, 7 col-
MICHIGAN
umns; length, daily, 21 in.; width, 2J8 in. Can
use matrices.
Advertising rates, daily or Sunday, $1.96 an
in.; four times, $1.68; six times, $1.54; 100 in.
on yearly contract, $1.26: 200 in., $1.40; 300 in.,
$1.26; 500 in.. 98j!: 750 in.. 91fi; 1.000
in.. 840; 2,000 in., 770. Automobile, $1.40
an inch. Readers, first page, 500; inside
pages, 300 a line. Classified, 214 cts. per
word. SEMI-WEEKLY, display, $1.50 an inch,
with discounts, on yearly contracts, of 5, 7}^, 10,
12 1^, 15, 20, 25, 30 or 40% on 100, 200, 300, 500.
750. 1,000, 3,000 or 
