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BEBR 


FACULTY  WORKING 
PAPER  NO.  89-1623 


The  Net  Impact  of  Corporate  Seasonality 
on  the  Accuracy  of  Earnings  Forecasts 
Published  bv  Financial  Analysts 


Suzanne  M.  Luttman 
Peter  A.  Silhan 


Ths  Library  of  the 
M  2  5  i990 

Unhrj 


College  of  Commerce  and  Business  Administration 
Bureau  of  Economic  and  Business  Research 
University  of  Illinois  Urbana-Champaign 


BEBR 


FACULTY  WORKING  PAPER  NO.  89-1623 

College  of  Commerce  and  Business  Administration 

University  of  Illinois  at  Urbana- Champaign 

December  1989 


The  Net  Impact  of  Corporate  Seasonality  on  the  Accuracy  of 
Earnings  Forecasts  Published  by  Financial  Analysts 


Suzanne  M.  Luttman 
Assistant  Professor  of  Accounting 
University  of  Colorado  at  Boulder 


Peter  A.  Silhan 

Associate  Professor  of  Accountancy 

University  of  Illinois  at  Urbana- Champaign 


Helpful  comments  on  earlier  versions  of  this  paper  were  received  from  Larry 
Brown,  Nick  Dopuch,  Jim  Gentry,  Jim  McKeown,  Paul  Newbold,  Katherine  Schipper, 
and  Dave  Senteney. 


Digitized  by  the  Internet  Archive 

in  2011  with  funding  from 

University  of  Illinois  Urbana-Champaign 


http://www.archive.org/details/netimpactofcorpo1623lutt 


THE  NET  IMPACT  OF  CORPORATE  SEASONALITY  ON  THE  ACCURACY  OF 
EARNINGS  FORECASTS  PUBLISHED  BY  FINANCIAL  ANALYSTS 


Abstract 


This  study  investigates  the  net  impact  of  corporate  seasonality  (CS)  on 
the  accuracy  of  forecasts  of  quarterly  earnings  per  share  (EPS)  published  by 
financial  analysts.   Using  a  multivariate  model  to  control  for  other  factors, 
the  results  generally  do  not  indicate  an  association  between  the  degree  of  CS 
and  EPS  forecast  accuracy. 


The  Net  Impact  of  Corporate  Seasonality  on  the  Accuracy  of 
Earnings  Forecasts  Published  by  Financial  Analysts 

1.  Introduction 

The  potential  impact  of  corporate  seasonality  (CS)  on  the  reliability 
and  usefulness  of  interim  financial  reports  has  been  a  source  of  concern.1 
Maingot  (1983,  p.  139),  for  example,  warns  that  "seasonal  fluctuations t can 
cause  amounts  for  one  period  to  be  misleading  unless  care  is  taken  to  explain 
seasonal  effects."   Corporations  also  have  expressed  concern  over  the 
"distortion  caused  by  seasonal  factors"  (Leftwich,  Watts  and  Zimmerman,  1981, 
p.  55).   Given  these  concerns,  APB  Opinion  No.  28  (AICPA,  1973)  and  SEC 
Accounting  Series  Release  No.  177  (SEC,  1975)  encourage  highly  seasonal 
companies  to  disclose  the  effects  of  seasonality  on  their  accounting  results. 
To  accomplish  this,  various  approaches,  including  seasonal  adjustment,  have 
been  discussed  as  a  means  of  providing  such  information  (Frank,  1969;  Foster, 
1977,  p.  2;  FASB,  1978,  par.  315).   To  date,  however,  such  voluntary 
disclosures  are  rare  and  seasonal  adjustment  has  not  been  adopted  at  the 
corporate  level.2 

The  purpose  of  this  study  is  to  provide  evidence  on  the  potential  need 
for  measuring  and  disclosing  the  effects  of  seasonality  on  quarterly 
accounting  results  at  the  corporate  level.   Unlike  the  U.S.  government,  which 
seasonally  adjusts  much  of  its  published  time-series  data  (e.g.,  gross 
national  product,  corporate  earnings,  housing  starts,  consumer  prices,  and 
unemployment  rate) ,  corporations  have  not  supplemented  their  quarterly 


disclosures  with  seasonally- adjusted  data.   Since  an  important  objective  of 
interim  reporting  is  to  provide  information  for  predicting  corporate  earnings 
(FASB,  1978),  this  study  investigates  the  net  impact  of  CS  on  the  accuracy  of 
forecasts  of  quarterly  earnings  per  share  (EPS)  published  by  financial 
analysts.   CS  effects  are  measured  here  in  terms  of  EPS  forecast  errors  and  CS 
is  defined  as  the  degree  (in  percentage  terms)  of  variability  in  quarterly 
accounting  outputs  which  is  attributable  to  the  seasonal  component  in  those 
time  series. 

Prior  research  has  shown  that  (1)  quarterly  earnings  typically  have  both 
a  seasonal  component  and  an  adjacent  component  (e.g.,  Watts,  1975;  Foster, 
1977,  Griffin,  1977;  Brown  and  Rozeff,  1979;  Bathke  and  Lorek,  1984),  (2) 
investors  take  CS  into  account  when  using  quarterly  data  to  predict  quarterly 
earnings  (e.g.,  Foster,  1977;  Bathke  and  Lorek,  1984),  (3)  EPS  forecast 
accuracy  varies  by  quarter  (e.g.,  Collins,  Hopwood  and  McKeown,  1984),  and  (4) 
investors  react  to  unexpected  quarterly  earnings  (e.g.,  Foster,  1977;  Bathke 
and  Lorek,  1984;  Mendenhall  and  Nichols,  1988).   However,  no  previous  study 
has  assessed  the  net  impact  of  CS  on  financial  analyst  forecast  (FAF) 
accuracy.   The  current  study  helps  fill  this  void.3  It  is  based  on  the 
premise  that  the  degree  of  seasonality  (a  characteristic  of  time  series  data) 
might  favorably  or  unfavorably  affect  FAF  performance  (an  outcome  based  in 
part  on  such  data) .   The  net  impact  of  CS  on  FAF  performance  is  an  empirical 
issue  because  it  cannot  be  determined  a  priori.   This  aspect  of  the  study  is 
discussed  in  the  next  section. 


2.  Motivation 

The  seasonal  component  of  an  economic  times  series  represents  "the 
intrayear  pattern  of  variation  which  is  repeated  constantly  or  in  an  evolving 
fashion  from  year  to  year"  (Shiskin,  Young  and  Musgrave,  1967,  p.  1). 
Although  seasonality  represents  pattern,  which  tends  to  improve  forecast 
accuracy,  "some  believe  that  for  a  seasonal  business,  the  variations  in 
quarterly  revenue  and  the  difficulty  in  relating  cost  to  revenue  for  parts  of 
a  year  seriously  impair  the  usefulness  of  any  measure  of  interim  period  income 
from  operations"  (FASB,  1978,  par.  311). 

In  this  study,  usefulness  is  assessed  in  terms  of  EPS  forecast  accuracy. 
Shillinglaw  (1961,  p.  223)  cautioned  that  seasonality  "may  affect  interim 
statements  in  such  a  way  as  to  reduce  their  usefulness  in  income  forecasting, 
and  it  is  to  these  influences  that  we  must  devote  our  attention. "   To  test 
this  assertion,  it  is  hypothesized  that  if  CS  affects  EPS  forecast  accuracy  it 
could  do  so  in  two  directions,  resulting  in  either  lower  (Alternative  1)  or 
higher  (Alternative  2)  forecast  errors  across  firms.   In  addition,  it  might 
have  no  real  or  observed  effect  on  forecast  errors  across  firms  (Alternative 
3). 

Under  Alternative  1,  CS  could  reduce  forecast  errors  if  the  CS  component 
were  predicted  with  a  high  degree  of  accuracy.   Under  this  alternative, 
forecasters  would  be  expected  to  adjust  fully  for  CS  effects  on  accounting 
results  and  to  exploit  this  information  to  improve  EPS  forecasts.   In  seasonal 
firms,  the  CS  component  would  be  expected  to  lead  to  lower  forecast  errors, 
since  the  seasonal  component  represents  pattern. 


Under  Alternative  2,  CS  could  increase  forecast  errors  if  the  CS 
component  were  predicted  with  a  low  degree  of  accuracy.   Under  this 
alternative,  forecasters  would  find  it  difficult  to  identify  and  interpret  the 
CS  component.   In  seasonal  firms,  the  CS  component  would  lead  to  higher 
forecast  errors,  since  it  would  contain  estimation  error. 

Under  Alternative  3,  CS  could  have  no  effect  on  forecast  errors  across 
firms  if  both  of  the  above  effects  existed  and  cancelled  each  other  out  among 
the  firms  sampled  or  CS  errors  were  offset  by  other  errors.   This  alternative 
is  the  null  hypothesis. 

Alternative  2  and  Alternative  3  are  plausible  because  the  process  of 
predicting  corporate  earnings  remains  subjective  and  accounting  practices  vary 
considerably  across  firms.   The  ability  of  individuals  to  adjust  for  CS  is  at 
issue  because  (1)  predictions  of  a  stochastic  time-series,  such  as  corporate 
earnings,  involve  judgment  and  (2)  research  has  shown  that  individuals  have 
difficulty  estimating  stochastic  processes  (Eggleton,  1976,  1982;  Doktor  and 
Chandler,  1988).   This  aspect  of  FAF  performance  is  borne  out  by  several 
recent  studies  which  indicate  that  (1)  FAFs  are  not  necessarily  unbiased 
(e.g.,  Ricks  and  Hughes,  1985;  Biddle  and  Ricks,  1988;  Lys  and 
Sivaramakrishnan,  1988;  Mendenhall  and  Nichols,  1988;  O'Brien,  1988)  and  (2) 
FAFs  do  not  completely  dominate  time -series  models  in  terms  of  providing 
information  used  by  investors  (e.g.,  O'Brien,  1988).   Together,  these  studies 
imply  that  a  positive  association  between  CS  and  FAF  errors  (Alternative  2) 
cannot  be  ruled  out  a  priori  because  systematic  forecast  errors  have  been 
shown  to  exist  in  other  contexts. 

Alternative  2  also  cannot  be  ruled  out  because  the  Financial  Accounting 
Standards  Board  (FASB)  has  noted  that  the  "ability  of  users  of  interim  reports 


to  ascertain  turning  points,  or  change  in  trend,  is  obscured  if  an  enterprise 
is  subject  to  significant  seasonal  influence"  (FASB,  1978,  par.  314).   This 
statement  implies  that  CS  could  be  a  problem  in  certain  years  when  conditions 
are  changing  and  extrapolation  errors  are  more  prevalent.   It  also  implies 
that  forecasters  sometimes  may  have  difficulty  estimating  the  trend  component 
of  a  seasonal  time  series.   This  would  result  in  higher  forecast  errors  for 
seasonal  companies. 

In  effect,  the  current  study  serves  to  provide  evidence  that  was  called 
for  by  Foster  (1977),  who  examined  six  extrapolative  models  to  determine  their 
relative  predictive  ability  in  terms  of  (1)  predicting  step-ahead  quarterly 
sales,  expenses,  and  earnings,  and  (2)  estimating  market  associations  with 
each  forecast  model.   He  found  that  seasonal  time-series  models  were  more 
closely  associated  with  aggregate  market  reactions  than  nonseasonal  time- 
series  models  and  concluded  that  "the  capital  market  appears  to  be  adjusting 
for  seasonality  by  employing  a  forecast  model  that  incorporates  seasonal 
patterns  in  quarterly  earnings"  (Foster,  1977,  p.  18).   He  noted,  however, 
that  additional  research  would  be  required  to  examine  further  the  various 
claims  made  by  some  individuals  that  seasonal  earnings  could  be  "misleading" 
and  "confusing"  to  investors  (Foster,  1977,  p.  16).   The  current  study  is 
designed  to  serve  this  purpose  by  investigating  the  net  impact  of  CS  on  EPS 
forecast  errors. 

3.  Research  Design 

The  current  study  uses  two  measures  of  seasonality:  the  degree  of 
seasonality  in  sales  (DSS)  and  the  degree  of  seasonality  in  earnings  (DSE) . 


Each  measure  represents  the  percentage  of  quarter-to-quarter  variation 
explained  by  the  seasonal  component  of  each  time  series.   The  Census  X-ll 
Model,  which  is  discussed  in  Section  3.3.2,  was  used  to  generate  these 


measures .4 


A  multivariate  model  was  used  to  control  for  other  factors.   This  model 
is  an  adaptation  of  the  general  model  formulated  by  Albrecht  et  al .  (1977) 
adapted  in  part  by  Baldwin  (1984)  and  Brown,  Richardson  and  Schwager  (1987) , 
for  example,  and  endorsed  by  Brown,  Foster  and  Noreen  (1985,  p.  125)  and 
Foster  (1986,  p.  287).   Albrecht  et  al.  (1977)  viewed  FAF  accuracy  within  a 
multivariate  framework  and  suggested  the  following  variables  as  potential 
determinants  of  FAF  accuracy:  (1)  earnings  variability,  (2)  corporate  age,  (3) 
corporate  size,  (4)  detail  of  information,  (5)  corporation  industry,  (6)  lead 
time  to  terminal  date,  (7)  calendar  year  of  forecast,  and  (8)  forecaster.   In 
addition  to  CS ,  this  study  considers  factors  (1),  (2),  (3),  (4),  (6)  and  (7) 
as  potential  determinants  of  EPS  forecast  accuracy.5  Time  series  data  from 
the  quarterly  industrial  COMPUSTAT  file  (COMPUSTAT)  are  used  to  measure  CS ; 
FAF  data  from  the  Value  Line  Investment  Survey  (Value  Line)  are  used  to 
measure  EPS  forecast  accuracy. 

3.1  Hypothesis 

The  following  null  hypothesis  (Alternative  3)  was  tested  using  multiple 
regression  analysis. 

H„     There  is  no  association  between  the  degree  of  corporate 

seasonality  and  the  quarterly  income  forecast  errors  of  financial 
analysts . 


3.2  General  Model 

The  following  general  model  was  used: 

FE  -  f(CS,  PVAR,  SIZE,  TIME) 
where 

FE  =  EPS  forecast  error, 

CS  -  Degree  of  corporate  seasonality  (DSS,  DSE) , 
PVAR  -  Past  year-to-year  variability  of  earnings, 
SIZE  =  Firm  size,  and 

TIME  =  Number  of  days  between  forecast  date  (FDATE)  and 
subsequent  earnings  announcement  date  (ADATE) . 

Since  FAF  accuracy  varies  across  years  (O'Brien,  1988)  and  CS  effects  on 
FAF  accuracy  could  vary  across  years  and  quarters,  regression  models  were 
estimated  for  every  quarter  represented  in  a  seven-year  FAF  sample  (1980-86). 
Since  the  same  firms  were  used  across  years,  joint  generalized  least  squares 
(JGLS)  was  used  to  jointly  estimate  sets  of  regressions  as  systems  of 
seemingly  unrelated  regressions  (SUR) .   Zellner  (1962)  notes  that  gains  in 
estimation  efficiency  can  be  achieved  by  using  SUR,  which  takes  into  account 
the  fact  that  cross -equation  error  terms  may  not  be  zero.   In  all,  there  were 
eight  SUR  estimations  needed  for  this  study  (four  quarterly  systems,  Q1-Q4, 
for  each  CS  measure,  DSS  and  DSE). 

3.3  Variables 

3.3.1  EPS  Forecast  Error.   FE,  the  dependent  variable,  is  the  absolute 
value  of  the  difference  between  forecasted  EPS  and  actual  EPS  scaled  by  the 


8 
absolute  value  of  forecasted  EPS.   Expressed  in  percentage  terms,  this  metric 
can  be  denoted  as  follows: 

FE-  (|(FEPS  -  AEPS)  /  FEPS  |  )  x  100 

where  FEPS  -  forecasted  EPS,  AEPS  -  actual  EPS,  and  |  |  -  absolute  value 
operator.   Values  in  excess  of  300  percent  were  truncated  at  300  percent.6 
Value  Line  was  used  to  provide  FEPS  and  AEPS  data  for  the  first,  second,  third 
and  fourth  quarters  (Ql,  Q2 ,  Q3 ,  Q4)  of  the  current  year.   In  effect,  these 
four  FAFs  represented  step -ahead- one  (t+1)  through  step -ahead- four  (t+4) 
forecasts.   All  data  were  adjusted  for  stock  splits  and  stock  dividends. 

3.3.2  Corporate  Seasonality.   CS ,  the  variable  of  interest,  was  measured 
both  in  terms  of  corporate  sales  (DSS)  and  corporate  earnings  (DSE) .   In  this 
study,  DSS  and  DSE  are  expressed  in  percentage  terms.   Each  represents  the 
relative  contribution  of  the  seasonal  component  (S)  to  the  variance  of  the 
original  series  for  span  one,  the  interval  between  adjacent  observations.   The 
Census  X-ll  Model  (Shiskin,  Young  and  Musgrave,  1967)  was  used  to  compute 
these  two  measures  for  each  year  (1980-86)  using  a  time  window  of  the 
preceding  ten  years  of  COMPUSTAT  data. 

The  X-ll  Model,  which  is  used  to  seasonally  adjust  a  wide  variety  of 
economic  time  series,  decomposes  time-series  data  into  three  components: 
seasonal,  trend-cycle,  and  irregular.   The  seasonal  component  reflects  the 
intrayear  variation  which  is  repeated  from  year  to  year;  the  trend-cycle 
component  reflects  the  long- terra  trend  and  the  business  cycle;  the  irregular 
component  reflects  the  residual  variation  in  the  data.   In  this  study,  the 
additive  formulation  of  the  X-ll  Model  was  used  on  both  sales  and  earnings  to 


ensure  comparability  between  DSS  and  DSE  and  to  accomodate  negative  earnings 
numbers  which  precluded  using  the  multiplicative  alternative.  This  additive 
decomposition  can  be  represented  as  follows: 

X  =  S  +  C  +  I 
where  X  is  the  variable  of  interest  (sales  or  earnings),  S  is  the  seasonal 
component,  C  is  the  trend- cycle  component,  and  I  is  the  irregular  component. 

In  effect,  then,  DSS  and  DSE  are  summary  measures  of  the  relative 
contribution  of  S  to  the  variability  of  each  series  (sales  or  earnings) .  Such 
measures  are  generated  as  standard  outputs  of  the  X-ll  Model.7  Since  the 
expected  sign  of  the  association  between  CS  and  FE  cannot  be  determined  a 
priori  (see  Section  2),  a  two-tailed  test  is  used  for  this  variable. 

3.3.3  Past  Year-to-year  Earnings  Variability.   PVAR  represents  past 
year-to-year  earnings  variability,  which  has  been  shown  to  affect  FAF 
performance  (Barefield  and  Comiskey,  1975;  P incus ,  1983).   It  is  measured 
using  the  Value  Line  Earnings  Predictability  Index  (VLPI) .   To  mitigate  the 
effects  of  quarter-to-quarter  seasonality  and  provide  investors  with  a  measure 
of  past  EPS  variability,  Value  Line  computes  this  index  from  the  year-to-year 
standard  deviation  of  the  percentage  change  in  the  quarterly  earnings  series 
over  the  past  five  to  ten  years.   This  seasonality-free  index  is  scaled  from  5 
Co  100,  such  that  100  represents  a  highly  predictable  (low  PVAR)  company. 
Since  the  expected  sign  of  VLPI  is  negative .  a  one- tailed  test  is  used  for 
this  variable. 

3.3.4  Firm  Size .   SIZE  is  measured  as  the  natural  log  of  the  previous 
year's  annual  sales  (LnSALES) .   This  variable  is  included  as  a  proxy  for  the 


10 
amount  of  information  made  available  by  companies  and  the  amount  of  effort 
expended  by  financial  analysts  in  predicting  corporate  earnings.   SALES  is 
used  as  a  proxy  for  size  in  the  Fortune  500  and  has  been  used  as  a  proxy  for 
size  in  various  studies  (e.g.,  Schiff,  1978).   Brown,  Richardson  and  Schwager 
(1987),  Mendenhall  and  Nichols  (1988),  Bathke,  Lorek  and  Willinger  (1989)  and 
others  have  found  that  EPS  forecasts  generally  are  more  accurate  for  large 
firms  than  small  firms.   Since  the  expected  sign  of  SIZE  is  negative .  a  one- 
tailed  test  is  used  for  this  variable. 

3.3.5  Time  Lag.   TIME,  the  number  of  days  between  the  FDATE  and  ADATE, 
is  included  to  control  for  FAF  performance  differences  due  to  the  potential 
acquisition  of  new  information  by  financial  analysts  subsequent  to  the 
publication  of  an  EPS  forecast.   Crichfeld,  Dyckman  and  Lakonishok  (1978), 
Bamber  (1987),  O'Brien  (1988)  and  others  have  observed  that  FAFs  generally 
become  more  accurate  as  the  earnings  announcement  date  approaches.   Since  the 
expected  sign  of  TIME  is  positive .  a  one-tailed  test  is  used  for  this 
variable . 

3.4  Data  Sample 

Every  firm  (1)  was  listed  in  both  Value  Line  and. COMPUSTAT,  (2)  was  a 
December  fiscal-year  company  throughout  the  sample  period,  (3)  remained  in  its 
designated  four-digit  COMPUSTAT  industry  classification  code  throughout  the 
sample  period,  (4)  had  complete  COMPUSTAT  quarterly  sales  and  earnings  before 
extraordinary  items  from  1970-1  to  1985-IV,  (5)  had  a  complete  set  of  Wall 
Street  Journal  EPS  announcement  dates,  and  (6)  had  no  FE  denominators  (FEPS) 
between  -.05  and  .05.   Criterion  (6)  was  used  to  mitigate  outliers  due  to 


11 

small  denominators  (see  Bamber,  1987).   Satisfying  these  criteria  were  174, 
173,  183  and  193  firms  with  complete  data  for  the  first,  second,  third  and 
fourth  quarters  (Ql,  Q2 ,  Q3 ,  Q4)  ,  respectively. 

In  all,  there  were  197  different  firms  representing  46  two-digit,  83 
three-digit,  and  88  four-digit  Standard  Industrial  Code  (SIC)  categories. 
Since  each  quarter  required  seven  years  of  complete  data  for  the  JGLS 
analysis,  there  were  1,218,  1,211,  1,281,  and  1,351  FAFs  for  quarters  Ql 
through  Q4,  respectively.   Four  data  items  were  required  for  each  FAF  (FEPS, 
AEPS,  FDATE,  ADATE) .   In  addition,  for  each  firm  in  the  197-firm  sample,  there 
were  three  variables  (DSS,  DSE,  SIZE)  computed  once  for  each  year  (Ql  through 
Q4)  from  COMPUSTAT  data  through  the  end  of  the  preceding  year  and  one  variable 
(VLPI)  recorded  once  for  each  year  from  Value  Line  on  the  date  that  the  four 
quarterly  FAFs  were  made.   There  were  1,379  individual  measurements  recorded 
for  each  of  these  four  variables  (197  firms  x  7  years). 

3.5  Regression  Models 

Two  regression  models  were  used  to  test  for  CS  effects: 

LFE,  -  (30   +  /?,DSS,  +  /32VLPI,  +  &SIZE,  +  0/TIME,  +  €,      (Model  1) 
LFE,  -  j30  +  0.DSE,  +  &VLPI,  +  03SIZE,  +  04TIME,  +  6,      (Model  2) 

where  LFE,  -  LnFE  for  firm  j  ,  DSS,  -  degree  of  seasonality  in  sales  for  firm 
j  ,  DSE,  =  degree  of  seasonality  in  earnings  for  firm  j  ,  VLPI,  -  Value  Line 
earnings  predictability  index  for  firm  j  ,  SIZE,  =  LnSALES  for  firm  j  ,  and 
TIME,  =  ADATE  -  FDATE  for  firm  j.   Each  variable  on  the  right-hand  side  of 


12 
these  two  cross -sectional  models  was  measurable  before  the  dependent  variable 
became  known  on  the  earnings  announcement  date  (ADATE) . 

Since  FE  tends  to  be  skewed,  LFE,  the  natural  log  transformation  of  FE, 
was  used  to  satisfy  the  distributional  assumptions  of  the  two  regression 
models.   Also,  since  DSS  and  DSE  tend  to  be  highly  correlated,  these  two 
measures  were  not  both  included  in  a  single  model  to  avoid  multicollinearity 
problems.8  Regression  diagnostics  indicated  that  (1)  the  models  as  specified 
did  not  violate  the  distributional  assumptions  of  the  regression  analysis  and 
(2)  the  independent  variables  that  were  included  in  each  model  did  not  exhibit 
multicollinearity  problems. 

4.  Empirical  Evidence 

Empirical  evidence  on  the  association  between  CS  (DSE  and  DSS)  and  FAF 
performance  (LFE)  is  presented  in  this  section.   This  evidence  does  not 
support  the  proposition  that  high  CS  tends  to  impair  FAF  performance 
(Alternative  2)  nor  does  it  support  the  proposition  that  high  CS  generally 
tends  to  improve  FAF  performance  (Alternative  1) . 

4.1  Descriptive  Statistics 

Table  1  provides  a  seasonality  profile  of  the  sample.   Based  on  the  full 
197 -firm  sample  (i.e.,  every  firm  that  was  used  in  at  least  one  quarter),  it 
indicates  that  on  average  DSS  is  slightly  higher  than  DSE  (58.0  versus  55.9). 
It  also  identifies  a  number  of  industries  with  high  CS  (SIC  20,  food  and 
kindred  products;  SIC  27,  printing  and  publishing;  SIC  49,  electric,  gas  and 
sanitary  services)  and  low  CS  (SIC  10,  metal  mining;  SIC  26,  paper  and  allied 


13 
products;  SIC  48  communications).   None  of  the  two-digit  SIC  categories 
exceeded  10  percent  of  the  full  sample  and  only  six  two-digit  SIC  categories 
exceeded  5  percent  of  the  full  sample.   Thus  the  composition  of  this  sample  is 
relatively  diverse  both  in  terms  of  seasonality  and  industry  representation. 

Table  2  provides  some  additional  statistics  on  the  four  quarterly 
samples  (Q1-Q4)  used  in  the  regression  analysis.   As  expected,  LFE  and  FE 
increased  with  TIME  from  2.883  and  38.520  (Ql)  to  3.248  and  51.032  (Q4)  , 
respectively.   As  indicated  by  the  standard  deviations  and  means  of  LFE  versus 
FE  and  SIZE  versus  SALES,  the  log  transformations  of  FE  and  SALES  reduced  the 
coefficients  of  variation  associated  with  those  variables. 

4.2  Regression  Results 

DSS  and  DSE  were  used  in  cross-sectional  regressions  with  LFE  as  the 
dependent  variable  and  VLPI ,  SIZE,  and  TIME  as  other  explanatory  variables. 
These  regressions  were  estimated  jointly  by  quarter  using  JGLS .   The  results 
of  these  regressions  indicate  that  CS  generally  did  not  affect  FAF  performance 
(Alternative  3) . 

Table  3  presents  the  regression  results  for  Model  1  which  includes  DSS 
as  an  independent  variable.   Out  of  28  cross-sectional  tests,  the  regression 
coefficient  for  DSS  was  significant  once  in  Ql  (1984),  twice  in  Q3  (1982, 
1986),  and  three  times  in  Q4  (1982,  1984,  1986).   The  sign  was  positive  once 
(in  Ql)  and  negative  five  times  (in  Q3  and  Q4) .   Using  a  one-tailed  test  (a  < 
.10),  VLPI  was  significant  28  times,  SIZE  was  significant  seven  times  and  TIME 
was  significant  13  times.   The  system  R-squares  ranged  from  .146  (Q3)  to  .206 
(Ql). 


14 
Table  4  presents  the  regression  results  for  Model  2  which  includes  DSE  " 
as  an  independent  variable.   These  results  are  similar  overall  to  the  Model  1 
results.   Out  of  28  cross-sectional  tests,  the  regression  coefficient  for  DSE 
was  significant  once  in  Ql  (1984),  twice  in  Q3  (1982,  1983),  and  once  in  Q4 
(1985).   The  sign  was  positive  once  (in  Ql)  and  negative  three  times  (in  Q3 
and  Q4) .   Using  a  one-tailed  test  (a  <  .10),  VLPI  was  significant  28  times, 
SIZE  was  significant  seven  times,  and  TIME  was  significant  13  times.   The 
system  R-squares  ranged  from  .146  (Q3)  to  .208  (Ql) . 

Overall,  then,  except  for  the  first  quarter  of  1984,  which  indicated  a 
statistically  significant  positive  sign  for  both  DSS  and  DSE,  the  results  of 
the  multiple  regression  analysis  do  not  support  the  proposition  that  CS 
adversely  affects  FAF  performance  (Alternative  2) .   In  addition,  except  for 
five  DSS  quarters  (Q3:1982,  Q3:1986,  Q4:1982,  Q4:1984,  Q4:1986)  and  three  DSE 
quarters  (Q3:1982,  Q3:1986,  Q4:1985),  the  results  do  not  support  the 
proposition  that  CS  improves  FAF  performance  (Alternative  1) .   Consequently, 
the  results  generally  indicate  that  the  null  hypothesis  (Alternative  3)  could 
not  be  rejected. 

5.  Conclusions 

This  study  investigates  the  proposition  that  CS  could  either  favorably 
or  unfavorably  affect  FAF  performance  (measured  in  terms  of  forecast  errors, 
FEs).   Two  potential  CS-FE  linkages  were  examined:   (1)  the  association 
between  DSS  and  EPS  forecast  accuracy  and  (2)  the  association  between  DSE  and 
EPS  forecast  accuracy.   In  both  cases,  a  multivariate  approach  was  used  to 
control  for  other  potential  determinants  of  EPS  forecast  accuracy. 


15 
The  results  indicate  that  except  in  one  quarter  (out  of  28  quarters) ,  on 
average  FAF  performance  was  not  adversely  affected  by  CS .   Therefore,  it 
appears  that  additional  disclosures  are  not  needed  to  remedy  a  positive 
association  between  CS  and  FE  (Alternative  2).   However,  since  CS  represents 
pattern  (which  tends  to  improve  forecast  accuracy)  and  there  generally  was  no 
negative  association  between  CS  and  FE  (Alternative  2) ,  the  results  may  also 
suggest  that  financial  analysts  are  not  exploiting  this  pattern  very  well. 
Perhaps,  then,  additional  emphasis  should  be  placed  on  the  CS  component  and 
future  research  should  be  designed  to  address  this  issue  further.   Also,  since 
the  results  (Alternative  3)  could  be  due  to  a  variety  of  factors,  additional 
research  is  needed  to  determine  why  the  net  impact  of  CS  on  EPS  forecast 
errors  is  essentially  zero,  and  not  negative  as  expected  under  Alternative  1. 
By  using  a  multivariate  approach,  the  results  also  serve  to  enhance  our 
general  understanding  of  the  joint  determinants  of  EPS  forecast  accuracy. 
Knowledge  of  these  determinants  is  useful  for  research  requiring  measures  of 
the  market's  expectation  of  earnings  (Brown,  Richardson  and  Schwager,  1987,  p. 
50) .   Noteworthy  is  the  impact  on  FAF  performance  of  past  year-to-year 
earnings  variability,  PVAR,  as  indicated  by  the  Value  Line  earnings 
predictability  index,  VLPI .   This  index,  which  is  based  on  past  year-to-year 
earnings  variability,  was  statistically  significant  in  every  cross-sectional 
regression.   It  appears,  then,  that  even  for  forecasting  on  a  quarter-to- 
quarter  basis,  the  major  source  of  inaccuracy  in  FAFs  is  year-to-year  earnings 
volatility,  rather  than  the  extent  of  any  seasonal  patterns  (which  seem  to  be 
reasonably  anticipated) .   Research  designs  which  need  to  measure  earnings 
surprise  or  control  for  ex  ante  predictive  ability  for  some  other  reason 
therefore  should  consider  controlling  for  PVAR,  which  affected  FAF  performance 


16 
more  often  than  SIZE  or  TIME.   These  results  also  suggest  that  future  studies 
attempting  to  measure  or  control  for  SIZE  effects  should  consider  PVAR  as  a 
potential  omitted  variable. 


17 
FOOTNOTES 

1.  See  Blough  (1953),  Capon  (1955),  Shillinglaw  (1961),  Green  (1964), 
Taylor  (1965),  Rappaport  (1966),  Frank  (1969),  Backer  (1970),  Bollom  and 
Weygandt  (1972),  Coates  (1972),  Edwards,  Dominiak  and  Hedges  (1972), 
Reilly,  Morgenson,  and  West  (1972),  Bollom  (1973),  Kiger  (1974), 
Nickerson,  Pointer  and  Strawser  (1975),  Foster  (1977),  Carlson  (1978), 
Schiff  (1978),  Leftwich,  Watts  and  Zimmerman  (1981),  Fried  and  Livnat 
(1981),  Maingot  (1983),  Bathke  and  Lorek  (1984),  and  Burrowes  (1986). 

2.  An  examination  of  the  most  seasonal  firms  in  the  current  sample  (upper 
third)  revealed  no  such  disclosures.   Seasonality  was  mentioned  briefly 
by  only  12.1  percent  of  these  firms  (eight  cases)  and  not  mentioned  at 
all  by  87.9  percent. 

3.  By  comparing  seasonal  and  nonseasonal  models  of  quarterly  data,  Foster 
(1977)  provided  evidence  which  indicated  that  investors  adjust  for 
seasonality,  but  he  did  not  examine  the  impact 'of  seasonality  on  the 
accuracy  of  EPS  forecasts  published  by  financial  analysts.   Collins, 
Hopwood,  and  McKeown  (1984)  provided  some  initial  evidence  which 
indicated  that  seasonal  firms  might  be  associated  with  lower  FAF  errors 
than  nonseasonal  firms.   However,  because  the  focus  of  their  study  was 
not  on  seasonality  per  se,  there  were  no  controls  for  other  determinants 
of  FAF  accuracy  and  no  statistical  tests  were  performed  on  the  observed 
differences . 

4.  Previous  studies  concerned  with  measuring  CS  typically  have  relied  on 
categorical  measures  derived  from  various  sources  (e.g.,  Frank  (1969), 
Kiger  (1974),  Schiff  (1978),  Collins,  Hopwood  and  McKeown  (1984),  Lorek 
and  Bathke  (1984),  Bathke,  Lorek  and  Willinger  (1989)). 

5.  Factor  (3)  serves  as  a  proxy  for  factors  (2)  and  (4).   Factor  (5)  was 
not  included  because  CS  and  other  variables  are  aligned  with  industry 
membership.   Factor  (7)  is  implicit  in  the  design  which  treats  each  year 
separately.   Factor  (8)  was  not  incorporated  in  design  since  Value  Line 
data  were  used  exclusively.   In  addition,  number  of  lines  of  business 
and  exchange  listing  were  examined  in  a  pilot  study  but  dropped  from 
further  consideration  when  results  indicated  no  effects. 

6.  The  percentage  of  truncations  was  less  than  2.26  percent  (114  out  of 
5,061  observations).   Influence  diagnostics  indicated  that  the  results 
were  not  driven  by  these  or  any  other  observations . 

7.  Recently,  Dugan,  Gentry  and  Shriver  (1985)  suggested  that  such  measures 
might  provide  insights  within  an  auditing  context. 

8.  Pearson  product  moment  correlation  coefficients  were  significant  for 
DSS-DSE  (averaged  .626)  and  DSE-VLPI  (averaged  .382).   All  other 
pairings  were  insignificant. 


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Table  1 
Seasonality  Profile  of  Sample 


No.  of   Average 

SIC  Industry 

20  Food  and  kindred  products 

27  Printing  and  publishing 
49  Electric,  gas,  and  santitary  services 

36  Electrical  equipment  and  supplies 

37  Transportation  equipment 
35  Machinery,  except  electrical 

28  Chemicals  and  allied  products 
32  Stone,  clay  and  glass  products 
10  Metal  mining 
26  Paper  and  allied  products 
48  Communications 


All  other  (35  2-digit  codes) 
Total  Sample 


Firms 

DSS% 

DSE% 

8 

78.6 

79.2 

14 

76.0 

77.3 

18 

73.5 

71.5 

10 

67.7 

48.3 

8 

62.1 

54.2 

10 

60.4 

45.3 

19 

59.1 

58.3 

8 

56.0 

55.3 

5 

45.5 

25.4 

10 

38.4 

40.0 

5 

27.4 

46.3 

82 

52.6 

52.8 

197 

58.0 

55.9 

Table  2 


Means  and  Standard  Deviations  of  Variables  (1980-86) 


01 


Mean    (SD) 


_Q2_ 


Mean   (SD) 


m. 


Mean    (SD) 


j24 


Mean    (SD) 


LFE 

DSS% 
DSE% 
VLPI 
SIZE 
TIME 

FE% 
SALESa 
FDATE" 
ADATEb 


2.883   (1.299)    2.914   (1.265)    3.042   (1.245)    3.248   (1.242) 


58.608  (26.261) 
57.551  (26.629) 
58.460  (26.959) 
6.947   (1.323) 


58.221  (26.479) 
56.812  (27.114) 
57.460  (27.038) 
6.959   (1.280) 


57.841  (26.145) 
56.040  (27.742) 
56.291  (27.232) 
6.945   (1.306) 


57.662  (26.261) 

56.168  (27.076) 

55.869  (27.799) 

6.905  (1.303) 


71.945  (27.544)  162.621  (27.531)  253.960  (26.972)  360.698  (30.040) 


38.520 

2.556 

41.484 

113.429 


(58.569) 
(4.889) 

(26.852) 
(8.044) 


38.288 

2.345 

41.854 

204.475 


(56.492) 
(3.750) 

(26.620) 
(7.833) 


42.172 

2.505 

42.188 

296.148 


(59 
(4 

(26 
(8 


026) 
786) 
289) 
149) 


51 

2 

41 

402 


032 
394 
560 
258 


(66.319) 

(4.618) 

(26.509) 

(14.626) 


Firms 


n 


174 


n 


173 


n 


183 


n 


193 


a  In  $  billions 
b  Julian  date 


Note:  LFE  =  Ln  Forecast  Error,  DSS  =  Degree  of  Seasonality  in  Sales, 
DSE  =  Degree  of  Seasonality  in  Earnings,  VLPI  =  Value  Line  Earnings 
Predictability  Index,  SIZE  =  LnSALES ,  TIME  =  ADATE  -  FDATE , 
FE  =  EPS  Forecast  Error,  SALES  =  Annual  Sales,  FDATE  =  Forecast  Date, 
ADATE  =  EPS  Announcement  Date . 


Table  3 
Regression  Coefficients  and  Significance  Levels:   Model  1 


LFE,  =  (30   +  jS.DSSj  +  /32VLPI,  +  /33SIZE,  +  0/TIME,  +  €i 


First  Quarter   (n  -  174  per  year;  system  R2  =  .206) 


Year    Intercept 


DSS 


VLPI 


SIZE 


TIME 


1980 

3.2159 

(.000) 

.0021 

(.513) 

-.0208 

(.000) 

.0395 

(.737) 

.0069  (.011) 

1981 

4.1500 

(.000) 

.0049 

(.107) 

-.0200 

(.000) 

-.1857 

(.001) 

.0114  (.000) 

1982 

4.4022 

(.000) 

.0029 

(.415) 

-.0230 

(.000) 

-.0926 

(.101) 

.0056  (.048) 

1983 

4.0064 

(.000) 

-.0013 

(.711) 

-.0216 

(.000) 

-.0234 

(.374) 

.0064  (.031) 

1984 

4.1707 

(.000) 

.0066 

(.022)b 

-.0261 

(.000) 

-.0026 

(.481) 

-.0027  (.839) 

1985 

4.0328 

(.000) 

.0049 

(.148) 

-.0155 

(.000) 

- . 1446 

(.015) 

.0077  (.009) 

1986 

4.4015 

(.000) 

-.0012 

(.724) 

-.0227 

(.000) 

-.0751 

(.130) 

.0048  (.062) 

Second  Quarter   (n  =  173  per  year;  system  R2  =  .184) 


Year 

Intercept 

DSS 

VLPI 

SIZE 

TIME 

1980 

3, 

.6021  (.000) 

.0004  ( 

.900) 

-.0180  ( 

.000) 

.0339  (, 

.717) 

.0012  ( 

.337) 

1981 

3, 

.2582  (.000) 

.0047  ( 

.154) 

-.0193  ( 

.000) 

-.0324  ( 

.318) 

.0035  ( 

.138) 

1982 

4, 

.3076  (.000) 

-.0033  ( 

.302) 

-.0241  ( 

.000) 

-.0309  ( 

.319) 

.0042  ( 

.086) 

1983 

4 

.9415  (.000) 

-.0007  ( 

.819) 

-.0257  ( 

.000) 

-.0478  ( 

,220) 

-.0004  ( 

.552) 

1984 

4 

.1632  (.000) 

.0008  ( 

.806) 

-.0201  ( 

.000) 

-.0281  ( 

.333) 

-.0010  ( 

.632) 

1985 

4, 

.2559  (.000) 

.0014  ( 

.679) 

-.0149  ( 

.000) 

-.0421  ( 

.277) 

-.0013  ( 

.652) 

1986 

3 

.6835  (.000) 

-.0031  ( 

.387) 

-.0263  ( 

.000) 

-.0566  ( 

.224) 

.0067  ( 

.023) 

Third  Quarter   (n  =  183  per  year;  system  R2  =-  .146) 

Year    Intercept        DSS  VLPI  SIZE 


TIME 


1980 

2 

,4684 

( 

.003) 

.0044 

( 

.163) 

-.0184 

( 

.000) 

.0626 

( 

.846) 

.0029 

(, 

.157) 

1981 

3 

.4308 

( 

.000) 

-.0016 

( 

.610) 

-.0210 

( 

.000) 

.0146 

( 

.593) 

.0034 

(■ 

.125) 

1982 

3, 

.8710 

( 

.000) 

- .0084 

( 

.006)a 

-.0185 

( 

.000) 

.0137 

( 

.587) 

.0040 

( 

.091) 

1983 

3, 

.6073 

( 

.000) 

.0023 

( 

.477) 

-.0192 

( 

.000) 

-.0623 

( 

.173) 

.0031 

( 

.166) 

1984 

5 

.9504 

( 

.000) 

-.0033 

( 

.314) 

-.0202 

( 

.000) 

-.0485 

( 

.224) 

-.0058 

( 

.969) 

1985 

5 

.1044 

( 

.000) 

-.0006 

( 

.858) 

-.0143 

( 

.000) 

-.1025 

( 

.055) 

-.0012 

( 

.652) 

1986 

4 

.5234 

( 

.000) 

-.0061 

( 

.042)b 

-.0155 

( 

.000) 

-.1536 

( 

.006) 

.0032 

( 

.124) 

Fourth  Quarter   (n  =  193  per  year;  system  R2  =  .167) 

Year    Intercept        DSS  VLPI  SIZE 


TIME 


1980 

3, 

,7117 

( 

.001) 

.0031 

( 

.341) 

-.0152 

( 

.000) 

.0065 

( 

.541) 

-.0004 

( 

.560) 

1981 

1, 

.6066 

( 

.101) 

.0021 

( 

.429) 

-.0220 

( 

.000) 

.0633 

( 

.875) 

.0068 

( 

.002) 

1982 

3, 

.4301 

( 

.001) 

-.0052 

( 

.073)c 

-.0214 

( 

.000) 

.0136 

( 

.591) 

.0044 

( 

.041) 

1983 

3, 

.6626 

( 

.001) 

-.0020 

( 

.512) 

- .0200 

( 

.000) 

-.0711 

( 

.124) 

.0034 

( 

.098) 

1984 

5 

.2396 

( 

.000) 

-.0056 

( 

.066)c 

-.0204 

( 

.000) 

-.1090 

( 

.039) 

.0002 

( 

.476) 

1985 

4 

.3799 

( 

.000) 

-.0029 

( 

.351) 

-.0118 

( 

.000) 

- . 1044 

( 

.050) 

.0013 

( 

.308) 

1986 

4 

.2139 

( 

.000) 

- .0049 

( 

.084)c 

-.0191 

( 

.000) 

-.1047 

( 

.036) 

.0032 

( 

.087) 

1  DSS  significant  at  .01  level  (two- tailed  test) 

b  DSS  significant  at  .05  level  (two-tailed  test) 

DSS  significant  at  .10  level  (two-tailed  test) 


Table  4 
Regression  Coefficients  and  Significance  Levels:   Model  2 


LFE,  -  (30   +  0,DSE,  +  jS2VLPI,  +  /33SIZE,  +  0/TIME,  +  €l 


First  Quarter   (n  =■  174  per  year;  system  R2 


208) 


Year  Intercept 

1980  3.3249  (.000) 

1981  4.4347  (.000) 

1982  4.4783  (.000) 

1983  3.9363  (.000) 

1984  4.2633  (.000) 

1985  4.2935  (.000) 

1986  4.3713  (.000) 

Second  Quarter   (n  ■■ 

Year  Intercept 

1980  3.7298  (.000) 

1981  3.4531  (.000) 

1982  4.1508  (.000) 

1983  4.8940  (.000) 

1984  4.1346  (.000) 

1985  4.4817  (.000) 

1986  3.6289  (.000) 


DSE 

0002  (.957) 
0005  (.870) 
0038  (.308) 
0002  (.959) 
0095  (.001)a 
0028  (.406) 
0015  (.671) 


VLPI 


.0208  (.000) 

-.0197  (.000) 

-.0241  (.000) 

-.0216  (.000) 

-.0293  (.000) 

-.0162  (.000) 

-.0222  (.000) 


SIZE 

.0416  (.746) 

-.1827  (.002) 

-.1013  (.918) 

-.0231  (.375) 

-.0113  (.418) 

-.1507  (.012) 

-.0722  (.139) 


173  per  year;  system  R2  =  .184) 
DSE  VLPI 


-.0035  (.274) 

.0030  (.402) 

-.0023  (.488) 

.0000  (.988) 

.0021  (.524) 

-.0015  (.672) 

-.0035  (.360) 


-.0166  (.000) 

-.0204  (.000) 

-.0234  (.000) 

-.0258  (.000) 

-.0210  (.000) 

-.0140  (.000) 

-.0252  (.000) 


Third  Quarter   (n  =  183  per  year;  system  R2  =  .146) 
Year    Intercept  DSE  VLPI 


1980  2.6467  (.001) 

1981  3.4031  (.000) 

1982  3.5925  (.000) 

1983  3.7163  (.000) 

1984  5.8611  (.000) 

1985  5.3525  (.000) 

1986  4.4992  (.000) 


0032  (.341) 

0020  (.541) 

0081  (.013)b 

0011  (.752) 

0029  (.394) 

0040  (.213) 

0083  (.006)* 


-.0192  (.000) 

-.0204  (.000) 

-.0165  (.000) 

-.0196  (.000) 

-.0197  (.000) 

-.0130  (.000) 

-.0134  (.000) 


SIZE 

0346  (.722) 
0341  (.310) 
0268  (.342) 
0478  (.220) 
0297  (.323) 
0457  (.260) 
0532  (.237) 


SIZE 

0659  (.858) 

0129  (.418) 

0296  (.682) 

0665  (.160) 

0437  (.247) 

1040  (.051) 

1411  (.009) 


TIME 

0067  (.013) 

0111  (.000) 

0056  (.049) 

0064  (.031) 

0026  (.837) 

0071  (.014) 

0047  (.067) 


TIME 

0012  (.326) 

0033  (.151) 

0044  (.075) 

0003  (.543) 

0009  (.617) 

0018  (.707) 

0065  (.027) 


TIME 

0026  (.189) 

0035  (.123) 

0041  (.086) 

0031  (.162) 

0058  (.969) 

0017  (.713) 

0028  (.150) 


Fourth  Quarter   (n  =  193  per  year;  system  R2  -  .164) 
Year    Intercept         DSE  VLPI 


SIZE 


TIME 


1980 

3 

8337 

( 

.001) 

.0020 

( 

566) 

.0158 

( 

.000) 

.0070 

( 

.544) 

-.0005 

( 

.572) 

1981 

1 

7313 

( 

.075) 

.0001 

( 

973) 

-.0221 

( 

.000) 

.0649 

( 

.880) 

.0068 

( 

.002) 

1982 

3 

2553 

( 

.002) 

-.0047 

( 

122) 

-.0201 

( 

.000) 

.0243 

( 

.658) 

.0044 

( 

.041) 

1983 

3 

.5433 

( 

.001) 

-.0006 

( 

.837) 

- .0204 

( 

.000) 

-.0711 

( 

.125) 

.0034 

( 

.099) 

1984 

4 

8960 

( 

.000) 

-.0014 

( 

.653) 

-.0206 

( 

.000) 

-.1038 

( 

.048) 

.0003 

( 

.447) 

1985 

4 

4369 

( 

.000) 

-.0057 

( 

,065)c 

-.0099 

( 

.000) 

-.1008 

( 

.055) 

.0012 

( 

.322) 

1986 

3 

9784 

( 

.000) 

-.0031 

( 

291) 

-.0187 

( 

.000) 

-.0982 

( 

.046) 

.0033 

( 

.080) 

a  DSE  significant  at  .01  level  (two-tailed  test) 
b  DSE  significant  at  .05  level  (two-tailed  test) 
c  DSE  significant  at  .10  level  (two- tailed  test) 


i 


t